Tripadvisor, Inc.

2013 Annual Report
and
Notice of 2014 Annual Meeting and
Proxy Statement

April 2014

Dear Shareholders:

In 2013, we continued to strengthen our leadership position in travel in pursuit of our company mission: to help
travelers around the world plan and have the perfect trip.

Helping us achieve this mission were the loyal members of our community, who contributed a remarkable
50 million reviews and opinions to the site during the year. We now have more than 150 million traveler reviews
and opinions on more than 4 million places to stay, eat, and visit throughout the world. Our rich and helpful
content attracts a massive audience every month; we had more than two billion visitors to TripAdvisor sites
during 2013 and more than a quarter of a billion average monthly visitors during the third quarter alone.

While we are pleased with our tremendous growth in our content and our travel community, these were just two
of many achievements in 2013 as we focused on improving the TripAdvisor experience for users and advertising
partners alike.

Reducing Friction Led to Big Wins in 2013

As previewed in last year’s shareholder letter, we introduced “metasearch” on our hotel pages, a feature that
allows hotel shoppers to easily compare prices and availability without opening pop-up browser windows.
Today, users can read reviews, view candid photos, and compare prices from hundreds of travel partners – and
they can do all of this within the TripAdvisor experience on any device. Transitioning to metasearch may sound
like a small change, but in fact this was the most transformative usability improvement in our company’s history.
And while the financial impact proved to be choppier than we had originally expected, users clearly prefer this
improved hotel shopping experience. In turn, this is driving even higher-quality leads to our advertising partners
in our core click-based business.

The metasearch initiative was just one example of our dedication to removing friction throughout the planning,
booking, and sharing process. In our fast-growing mobile platform, we redesigned our tablet and smartphone
apps with larger and more immersive photos, making it easier for travelers to find the hotel, restaurant, or
attraction they are looking for. On the phone, we introduced new native apps for Android and iPhone that are
delivering fast performance through better product design. We also added Facebook friend content to mobile web
and native app in order to drive a more engaging and personalized trip-planning experience. Users are loving
these enhancements as evidenced by the continued strong adoption of our top-ranked mobile products: tablet and
smartphone’s share of total traffic nearly doubled to 40%, and app downloads grew nearly 150% to 82 million.
Mobile product innovation and growth remain a top priority.

Reducing friction to drive growth was a theme throughout our business. For example:

(cid:129)

Our Display business was a star performer in 2013, driven by TripAdvisor’s increasing global traffic
and brand, strong sales execution, and our Delayed Ad Call innovation. An industry first, Delayed Ad
Call ensures an advertiser is charged only when its display ad comes into a user’s view.

(cid:129) We shifted our Vacation Rentals business to a Free-to-List model reduced friction for more property
owners to work with TripAdvisor. By removing advertising partners’ upfront marketing costs, we
improved listing quantity and, more importantly, listing quality for our users.

(cid:129) We introduced TripConnect, a platform that opens up a wonderfully large customer segment for our
click-based ad product. Over the coming years, we aim to deepen relationships with hundreds of
thousands of independent hotels, inns and B&Bs, enabling them to bid for our high-quality hotel
shopper leads.

(cid:129)

In Business Listings, we implemented a value-based pricing structure so that more hotels can promote
their brand with confidence on the TripAdvisor platform.

All our hard work amounted to strong revenue growth and healthy profitability. Full year total revenue increased
24% to $945 million. Adjusted EBITDA of $379 million was up 7% compared to 2012. Cash flow from
operations rose 46% to $350 million and free cash flow grew 40% to $294 million, or $2.02 per share. Also, in
keeping with our charitable foundation charter, we were pleased to be able to donate $2.6 million of our company
earnings to 33 different non-profit organizations around the globe.

Further Enhancing the TripAdvisor Experience in 2014

These 2013 achievements provide a strong foundation for our 2014 goals. While TripAdvisor addresses the
major phases of the travel cycle – from inspiring, to researching and booking, to exploring a destination, and
finally, to sharing experiences post-trip – we know that there is a lot more we can do to make each phase of this
cycle simpler and more engaging for every user, on every device, in every geography.

To that end, on the heels of our successful metasearch rollout last year, we are introducing an “Instant Booking”
feature on smartphone, allowing shoppers to complete their hotel reservation on the TripAdvisor platform. Like
metasearch, we believe this feature will benefit our users and our partners: users get an easy, one-stop hotel
shopping experience and partners should enjoy more bookings and, therefore, more profit. Instant Booking is an
important advance in delivering the most comprehensive hotel shopper value proposition to users, and we are
excited about the value it could bring to our long-term competitive positioning and financial prospects.

Mobile is a major channel for travel and we are well positioned to capture market opportunities that extend well
beyond the hotel booking. Accordingly, we continue to invest in building the world’s best mobile travel
experience, complete with more personalized recommendations, more listings, better maps, bigger photos, and
enhanced features such as offline availability. Whether a user is trip-planning or trip-taking, we want them to
look to TripAdvisor as their favorite travel companion, the one who helps them explore and enjoy any destination
in the world. Our unique understanding of travelers throughout all phases of the travel cycle gives us a distinct
advantage in this area.

Words We Live By

The handwritten “Speed Wins” sign that hangs on my office door continues to set the pace in every department.
With our incredible scale and depth of content, it could be easy to get complacent, thinking that what we have
built is good enough for the long haul. But as we navigate an ever-changing landscape of macroeconomic
challenges, increasing competition, and evolving consumer needs, we need to stay laser-focused on innovating at
speed and driving continuous improvement in the travel-planning experience. We will continue to make the
necessary investments, decisions, and trade-offs to enhance our long-term growth prospects, efficiently grow our
community, and drive more benefit to our users and our partners, even if it is at the expense of near-term
profitability.

These days, employees see a newer sign on my door that reads “if it’s worth doing, it’s worth measuring.” To be
sure, all 2014 initiatives will be measured – and measured scrupulously. But value creation from these initiatives
does not lie in their expected impact to our financial results over the next few weeks, months, or quarters. Rather
these are the building blocks of continued, sustainable long-term growth. Some will prove effective, and we will
increase investment; some won’t pan out, and we’ll move on. Either way, we’ll continue to learn and test, fail
often, then learn and test some more. I am very fortunate to be surrounded by bright, creative, driven individuals
who share my passion to build a bigger and better business for the long-term.

In closing, 2013 was a year of many accomplishments but we are more excited about the opportunities in front of
us. I would like to thank TripAdvisor’s users, partners, employees and shareholders for their continued support.

Happy travels,

Stephen Kaufer
Co-founder, President and Chief Executive Officer
TripAdvisor, Inc.

2013 Annual Report on Form 10-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K

È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF

1934

For the fiscal year ended December 31, 2013
OR

‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

OF 1934

For the transition period from

to

Commission file number: 001-35362

TRIPADVISOR, INC.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

80-0743202
(I.R.S. Employer
Identification No.)

141 Needham Street
Newton, MA 02464
(Address of principal executive office) (Zip Code)
Registrant’s telephone number, including area code:
(617) 670-6300

Securities registered pursuant to Section 12(b) of the Act:

Title of each class:
Common Stock, $0.001 par value

Name of each exchange on which registered:
The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes È No ‘
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the

Act. Yes ‘ No È

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days. Yes È No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes È No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not

be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of
this Form 10-K or any amendment to this Form 10-K. È

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of
the Exchange Act.
Large accelerated filer È
Non-accelerated filer ‘ (Do not check if a smaller reporting company)

‘
Accelerated filer
Smaller reporting company ‘

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ‘ No È
The aggregate market value of the common stock of the registrant held by non-affiliates of the registrant as of the last business day of

the registrant’s most recently completed second fiscal quarter was $6,817,578,784 based on the closing price on NASDAQ on such date.
For the purpose of the foregoing calculation only, all directors and executive officers of the registrant are assumed to be affiliates of the
registrant.

Class
Common Stock, $0.001 par value per share
Class B Common Stock, $0.001 par value per share

Outstanding Shares at
February 6, 2014
129,432,796 shares
12,799,999 shares

Documents Incorporated by Reference
The registrant intends to file a proxy statement pursuant to Regulation 14A not later than 120 days after the close of the fiscal year
ended December 31, 2013. Portions of such proxy statement are incorporated by reference into Part III of this Annual Report on Form 10-K.

Table of Contents

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 2.

Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 3.

Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 6.

Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations . . .

Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . . . .

Item 8.

Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

3

3

16

33

33

33

33

34

34

37

39

62

65

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure . . .

111

Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

111

Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113

PART III

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113

Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113

Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113

Item 13. Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . . . .

113

Item 14. Principal Accounting Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

113

PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

114

Item 15. Exhibits; Financial Statement Schedules

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

114

SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

115

i

Cautionary Note Regarding Forward-Looking Statements

This Annual Report on Form 10-K contains “forward-looking statements” within the meaning of the Private

Securities Litigation Reform Act of 1995, principally, but not only, in the sections entitled “Risk Factors” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.” We caution
investors that any forward-looking statements in this report, or which management may make orally or in writing
from time to time, are based on management’s beliefs and on assumptions made by, and information currently
available to, management. When used, the words “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,”
“may,” “might,” “plan,” “project,” “result” “should,” “will,” and similar expressions which do not relate solely to
historical matters are intended to identify forward-looking statements. Such statements are subject to risks,
uncertainties and assumptions and are not guarantees of future performance, which may be affected by known
and unknown risks, trends, uncertainties and factors that are beyond our control. Should one or more of these
risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may differ
materially from those anticipated, estimated or projected by the forward-looking statements. We caution you that,
while forward-looking statements reflect our good faith beliefs when we make them, they are not guarantees of
future performance and are impacted by actual events when they occur after we make such statements. We
expressly disclaim any responsibility to update our forward-looking statements, whether as a result of new
information, future events or otherwise. Accordingly, investors should use caution in relying on past forward-
looking statements, which are based on results and trends at the time they are made, to anticipate future results or
trends.

Some of the risks and uncertainties that may cause our actual results, performance or achievements to differ
materially from those expressed or implied by forward-looking statements include, among others, the following:

•

If we are unable to continue to increase visitors to our websites and to cost-effectively convert these
visitors into repeat users or contributors, our advertising revenue could decline.

• Declines or disruptions in the travel industry, as a result of global economic conditions or otherwise,

could adversely affect our businesses and financial performance.

• As we derive substantially all of our revenue from advertising, any significant reduction in spending by

advertisers could harm our business.

• As we rely on a relatively small number of significant advertisers, including Expedia and Priceline (and
their subsidiaries), any reduction in spending by or loss of those advertisers could seriously harm our
business.

• Growth in the use of TripAdvisor through smartphones as a substitute for use on personal computers

and tablets may negatively affect our revenue and financial results.

• We rely on the value of our brand and consumer trust in our brand, and the costs of maintaining and

enhancing brand awareness, including through social and traditional media, are increasing.

• We face competition from companies and websites that collect travel-related content, which could

divert traffic from our websites causing financial harm to us.

•

Some of our customers, including some of our click-based advertising partners, are also our
competitors, and the consolidation of our competitors and our partners may affect our competitiveness
and partner relationships.

• We are dependent upon the quality of traffic in our network to provide value to advertisers, and any
failure in quality control could have a material adverse effect on the value of our websites to our
advertisers and adversely affect our revenue.

The risks set forth above are not exhaustive. Please refer to the section entitled “Part I, Item 1A. Risk
Factors.” Moreover, we operate in a very competitive and rapidly changing environment. New risk factors
emerge from time to time and it is not possible for management to predict all such risk factors, nor can we assess

1

the impact of all such risk factors on our business or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in any forward-looking statements. Given these
risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction
of actual results. Investors should also refer to our quarterly reports on Form 10-Q for future periods and current
reports on Form 8-K as we file them with the Securities and Exchange Commission, or the SEC, and to other
materials we may furnish to the public from time to time through Form 8-Ks or otherwise, for a discussion of
risks and uncertainties that may cause actual results, performance or achievements to differ materially from those
expressed or implied by forward-looking statements. We expressly disclaim any responsibility to update any
forward-looking statements to reflect changes in underlying assumptions or factors, new information, future
events, or otherwise, and you should not rely upon these forward-looking statements after the date of this report.

2

Item 1.

Business

Overview

PART I

TripAdvisor is the world’s largest online travel company. Our mission is to help people around the world

plan and have the perfect trip by giving them access to the reviews and opinions of the millions of travelers who
make up our global online community. TripAdvisor aggregates reviews and opinions about destinations,
accommodations (including hotels, B&Bs, specialty lodging and vacation rentals), restaurants and activities
throughout the world. Our platform also enables consumers to book hotels, vacation rentals, airline tickets,
vacation packages, destination services and even cruises.

TripAdvisor was co-founded in February 2000 by Stephen Kaufer, our current President and Chief
Executive Officer. TripAdvisor was acquired by IAC/InterActiveCorp, or IAC, in April 2004. In August 2005,
IAC spun-off its portfolio of travel brands, including TripAdvisor, into a separate newly-formed Delaware
corporation, called Expedia, Inc., or Expedia. On December 20, 2011, Expedia completed the spin-off of
TripAdvisor into a separate publicly traded Delaware corporation.

2013 Highlights

Following are some business highlights for fiscal 2013:

• We introduced hotel metasearch functionality on our TripAdvisor-branded websites to provide

consumers with real-time online hotel availability and pricing information from multiple sources
without requiring the user to visit another website.

• We launched points of sale in Venezuela, Peru, Chile, and Columbia, bringing our total TripAdvisor-

branded websites to 34, which includes tripadvisor.com in the United States and daodao.com in China.

• We completed six acquisitions during 2013: TinyPost, the developer of a product that enables users to
embed text over photos and turn them into stories; Jetsetter, a members-only private sale site for hotel
bookings; CruiseWise, a cruise research and planning site; Niumba, a Spain-based vacation rental site;
GateGuru, a mobile app with flight and airport information around the world; and Oyster, a hotel
review website featuring expert reviews and photos covering approximately 150 cities.

• We now manage and operate 20 travel media brands in addition to our flagship TripAdvisor brand, all
of which are connected by the common goal of providing comprehensive travel planning resources
across the travel sector.

• Our websites globally reached more than 260 million monthly unique visitors during the year ended
December 31, 2013, according to Google Analytics. At approximately 11% of the world’s monthly
unique visitors in online travel, TripAdvisor remains the largest travel website in the world at
December 31, 2013 according to comScore Media Metrix.

• Cumulative downloads of TripAdvisor’s apps—including TripAdvisor, City Guides, SeatGuru,

Jetsetter and GateGuru—reached 82 million and average monthly unique visitors via smartphone and
tablet devices grew over 170% year-over-year to approximately 87 million for the year ended
December 31, 2013, according to company logs.

• We feature over 125 million reviews and opinions on more than 775,000 hotels and accommodations
and approximately 550,000 vacation rentals—as well as more than 2 million restaurants and 400,000
attractions in 139,000 destinations throughout the world.

• We entered into an agreement with Samsung to pre-install TripAdvisor’s market-leading mobile

application onto the new Samsung GALAXY S4. In addition to pre-installing TripAdvisor’s industry-
leading app, Samsung is using TripAdvisor’s user content to power its Travel Widget, Lock Screen
Slideshow and City Information in Samsung Story Album.

3

• We launched our first-ever major onsite affinity partnership with American Express in multiple key
markets as well as an innovative digital travel magazine created in partnership with Axel Springer, a
leading integrated multimedia company in Europe.

• We released new technology and product initiatives such as native apps on iOS and Android;

TripConnect, a platform that enables independent hoteliers to purchase leads from TripAdvisor and
Delayed Ad Call functionality for our Display-based advertising product, a first for the travel
advertising industry, which charges customers only when the ad unit is in a users’ view.

Our Flagship TripAdvisor-Branded Websites

Since the initial launch of the U.S.-based tripadvisor.com website in November 2000, TripAdvisor-branded

websites have been added in the following locations in the languages described below:

Website

Target Location

Language

tripadvisor.com.ve
tripadvisor.com.pe
tripadvisor.cl
tripadvisor.co
tripadvisor.com.eg
tripadvisor.com.my
tripadvisor.tw
tripadvisor.com.ar
tripadvisor.co.id
tripadvisor.gr
tripadvisor.ru
th.tripadvisor.com
tripadvisor.co.kr
tripadvisor.com.sg
pl.tripadvisor.com
no.tripadvisor.com
tripadvisor.com.au
tripadvisor.com.tr
tripadvisor.com.mx
tripadvisor.dk
tripadvisor.ca
tripadvisor.se
tripadvisor.nl
daodao.com
tripadvisor.com.br
tripadvisor.jp
tripadvisor.in
tripadvisor.es
tripadvisor.it
tripadvisor.de
tripadvisor.fr
tripadvisor.co.uk
tripadvisor.ie

Venezuela
Peru
Chile
Columbia
Egypt
Malaysia
Taiwan
Argentina
Indonesia
Greece
Russia
Thailand
South Korea
Singapore
Poland
Norway
Australia
Turkey
Mexico
Denmark
Canada
Sweden
Netherlands
China
Brazil
Japan
India
Spain
Italy
Germany
France
United Kingdom
Ireland

Spanish
Spanish
Spanish
Spanish
Arabic
English
Chinese (Traditional)
Spanish
Bahasa
Greek
Russian
Thai
Korean
English
Polish
Norwegian
English
Turkish
Spanish
Danish
English
Swedish
Dutch
Chinese (Simplified)
Portuguese
Japanese
English
Spanish
Italian
German
French
English
English

4

Launch Date

September 2013
September 2013
September 2013
September 2013
June 2011
March 2011
February 2011
December 2010
November 2010
October 2010
October 2010
August 2010
August 2010
August 2010
March 2010
March 2010
March 2010
December 2009
December 2009
December 2009
August 2009
April 2009
April 2009
April 2009
April 2009
October 2008
August 2008
January 2006
January 2006
January 2006
January 2006
November 2005
November 2005

Other Travel Brands and Websites

In addition to the flagship TripAdvisor-branded websites, we have also acquired and launched numerous

other travel brands, all of which are connected by the common goal of providing travelers with valuable
resources across the travel sector, including resources for planning your trip as well as making the appropriate
booking arrangements. These brands have expanded our reach, product breadth and appeal to domestic and
international advertisers.

Brands acquired include:

Website

oyster.com

gateguru.com

niumba.com

jetsetter.com

everytrail.com

Date Acquired

Key Focus

May 2013

June 2013

October 2013

Hotel review website featuring expert reviews and photos covering
about 150 cities.
Mobile resource for up-to-date flight and airport information
around the world.
A Spanish-based vacation rental site, featuring properties listed
globally and the world’s largest collection of Spanish vacation
rentals.
Members-only private sale site providing insider access, expert
knowledge and exclusive deals for vacations around the world.
February 2011 Mobile application and website for collecting and sharing geo-

April 2013

holidaylettings.co.uk

June 2010

kuxun.cn

October 2009

flipkey.com

August 2008

onetime.com

June 2008

virtualtourist.com

June 2008

airfarewatchdog.com

March 2008

holidaywatchdog.com

January 2008

cruisecritic.com

May 2007

independenttraveler.com May 2007

seatguru.com

March 2007

bookingbuddy.com

February 2007

tagged user-generated travel content, such as walking tours, road
trips, sight-seeing tours and sailing trips.
A leading U.K.-based vacation rental site, featuring residential
properties globally listed for rental, enabling users to live like a
local while on holiday.
Travel metasearch engine, much like TripAdvisor, operating in
China.
A vacation rental website featuring a large collection of vacation
rental guest reviews on residential properties listed for vacation
rental around the world.
Comparison shopping travel website that allows travel shoppers to
conduct itinerary-based, multi-site searches for flights, hotels,
cruises, vacations, and car rentals.
Travel-oriented community website featuring user-contributed
travel guides for locations worldwide.
Provides up-to-date airline deals that have been researched and
verified by a team of dedicated airfare experts.
U.K.-based website for traveler reviews on hotels and destinations
focusing on the Mediterranean.
A community of avid and first-time cruisers who enjoy the fun of
planning, researching and sharing their passion for cruising. Cruise
Critic offers objective cruise reviews written by expert travel
writers and members.
A traveler’s exchange that features practical travel resources for a
community of international travelers who enjoy the adventure of
independent travel.
Features aircraft seat maps, seat reviews, and a color-coded system
to identify superior and substandard airline seats.
Travel shopping website that gives travelers easy access to airfare,
hotel, car rental, cruise, vacation rental, and vacation deals, plus
prices from selected travel sites.

5

Website

Date Acquired

Key Focus

smartertravel.com

February 2007

One of the largest online travel resources for independent expert
advice for the budget-conscious traveler. The SmarterTravel
editorial staff provides advice and analysis to help travelers find the
best deals and get the most value from their trips.

travelpod.com

December 2006 Pioneering travel blog website.

Brands developed internally and launched include:

Website

tingo.com

Date Launched

March 2012

familyvacationcritic.com

June 2009

Key Focus

The first hotel booking site that automatically rebooks hotel rooms
at a lower price if the rate drops and automatically refunds the
difference to the travelers’ credit cards.
Reviews of family-friendly hotels, resorts, destinations and
attractions, written by experienced family travel experts.

Additional brands which are no longer being developed are as follows:

Website

Date Acquired/
Launched

cruisewise.com

May 2013

tinypost.co

March 2013

whereivebeen.com

July 2011

Key Focus

A cruise research and planning site. This business was successfully
integrated into our Cruise Critic travel brand during 2013.
The developer of a product that enabled users to write over photos
and turn them into stories.
Website and social platform with a detailed interactive world map
that let users share where they have been, lived, and want to go.
This website is no longer operating.

sniqueaway.com

September 2010 U.S.-based members-only flash sale website, developed internally,
which provided exclusive limited time access to deals on top hotels
at deep discounts. The functionality of this site was successfully
integrated into our Jetsetter travel brand during 2013.

travel-library.com

September 2006 Travel website with user-generated reviews.

Our Industry

We operate in the online advertising sector of the global travel industry. As a result, we are impacted by

trends in the global travel industry, the online travel market and online advertising.

Global Travel Industry

According to the PhoCusWright, gross bookings in the global travel industry are expected to be greater than

$1.3 trillion in 2014. Recent historical trends show that, each year, an increasing percentage of global travel
spending has been conducted online through supplier websites and online travel agencies. We believe that this
trend will continue as online penetration continues to grow, as more consumers gain broadband access to the
Internet, as smartphone, tablets and other mobile computing devices continue to proliferate, and as travel activity
increases along with an expanding middle class in certain developing countries like China and India.

Online Travel Market

According to the International Data Corporation, or IDC, New Media Market Model, only 26% of the

approximately $51 billion that is expected to be spent on travel advertising will be spent online in 2016. We
believe that the Internet will continue to become even more integral to the travel-planning process due to

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increasing worldwide online penetration, particularly given the capabilities that the Internet provides travelers,
including the ability to refine searches, compare destinations and view real-time pricing.

Online Advertising

According to the IDC New Media Market Model, the global online advertising market is growing and is
projected to exceed $165 billion by 2016, as more and more advertisers continue to shift their spending from
offline to online channels, mirroring the trend in consumer media consumption generally. Given the size of the
online advertising market, we believe that travel providers and travel related advertisers are, and will continue to
be, motivated to devote significant resources to advertise their travel products and services. In addition, as more
and more travel transactions are conducted online generally, we believe that an increasing amount of travel
advertising spending will migrate from traditional offline advertising channels to online advertising
opportunities.

Our Key Strengths

Prior to 2000, travel research and planning was largely conducted with the assistance and guidance of a
personal travel agent or advice from friends and family. Consumers had no single resource to access recent and
comprehensive destination, lodging, restaurant and attraction feedback and information. We were founded with
the goal of providing an online resource based on user-generated content to prospective travelers. We have
democratized the travel research and planning process by using the power of the Internet to create transparency
in the travel planning process with a comprehensive online resource for travel information. We provide the
ability and information to plan and have the perfect trip for any customer with access to the Internet, whether
through their desktop, smartphone or tablet devices.

In order to achieve our goals, we leverage our key assets—a robust travel community, rich user-generated

content, continuous technological innovation and global reach—as follows:

• Robust Travel Community. We believe that we have the largest breadth of content in our markets, and
that, because of this breadth, travelers gravitate to TripAdvisor-branded websites to research their
travel plans. By providing an interactive forum to share travel experiences, we allow the voice of our
large and highly engaged community of travelers to influence decision-making during the travel
planning phase. To facilitate planning, we enable consumers to research pricing and availability from
third-party travel booking sites. To encourage better travel experiences for consumers and to create a
feedback loop between the hospitality industry and individual travelers, we allow hospitality
management representatives to respond to reviews of their properties on our website. After completing
their trip, consumers can return to our websites to write reviews to give back to the community that
helped them plan their trip. Through this cycle, more content is generated, which drives community,
traffic, loyalty and higher search engine rankings, all of which lead to further content creation. We
believe that the volume of reviews generated on TripAdvisor-branded websites and the robust feedback
loop created on TripAdvisor-branded websites provides us with a significant advantage over our
competitors.

• Rich User-Generated Content. We believe that the best travel content comes from the wisdom and
insight of a robust community of travelers. We leverage user-generated content to power travel
planning by allowing members to create reviews and share opinions on hundreds of thousands of
accommodations, destinations, attractions and restaurants. As evidenced by the growth of our business,
this type of travel planning has been embraced by travelers. To promote an enthusiastic reviewer
community and brand affiliation, we have launched several programs to recognize reviewer
contributions, including site badges, helpful vote recognition, and other community-focused features,
all of which highlight the current and helpful reviews and opinions available throughout the
TripAdvisor community and promote brand affiliation.

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• Technology and Innovation. We focus heavily on speed-to-market and product innovation in order to
create a richer experience for travelers, and our team deploys weekly engineering releases with new
products and features. Some recent examples of this product innovation include: our development and
launch of hotel metasearch functionality, which makes it even easier for users to research and plan their
perfect trip on TripAdvisor; TripConnect, a platform that enables independent hoteliers to purchase
leads from TripAdvisor; the release of new native mobile apps on iOS and Android; and a roll out of a
major iPad app refresh. We are also continuing to invest heavily in the rapidly growing mobile channel
by providing 80 mobile city guides of the most popular cities globally, adding menus to restaurant
pages, displaying bookable tickets to attractions pages, releasing hotel pricing and availability
improvements, and integrating Facebook login into our industry-leading mobile websites as well as
tablet and smartphone applications that are currently available in 21 languages. Our ongoing
commitment to innovation also extends to content syndication and review collection partnerships, as
we leverage our technology and content for the benefit of other websites. In addition, we expend
significant effort with respect to manual and electronic fraud detection in order to maintain the quality
and authenticity of user reviews, and have clear posting guidelines for user content submission.

• Global Reach. We are a global company, both through the reach of our portfolio of branded websites
and through our in-market staffing in fifteen countries. As of December 31, 2013, we had TripAdvisor
branded websites in 34 countries and 21 languages, including a local language website in China under
the brand daodao.com. We have over 300 million review translations, and are committed to continuing
to improve the in-country user experience and the local content coverage for all of our points-of-sale.
As of December 31, 2013, we had approximately 871 employees based outside of the United States.
We believe that the universally-relevant content and community of our core TripAdvisor platform and
other brands uniquely position us to appeal to travelers throughout the world.

Our Strategy

To expand our global reach, we leverage significant investments in technology, operations, brand-building,
and relationships with advertisers and other partners. These investments have enabled us to, among other things,
aggregate a large base of consumer reviews, in a variety of languages, across our global platform of TripAdvisor-
branded websites. We plan to continue leveraging these investments through the following:

•

Investing in Technology. We believe that our ability to continue to innovate by providing additional
functionality to our main Internet sites, while at the same time continuing to extend that functionality to
additional platforms such as smartphones and tablets, will enable us to continue providing an industry-
leading user experience. We have a strong culture of speed-to-market with our innovations. By
innovating and releasing updates quickly, we believe that we can continue to grow our site visitors,
reviews and opinions, increase revenue and effectively compete with our competitors.

• Expanding Our Social and Personalization Platform. In addition to member acquisition efforts on
social media channels, including Facebook, Twitter and other social sharing platforms, we intend to
continue to expand our social integration and personalization efforts. We believe these initiatives will
enable us to continue to grow and maintain engagement with our user base and increase our content. To
date, we have leveraged Facebook Connect to allow users to share their reviews and ratings with their
friends and publish their travel activity to their timelines on Facebook. We are increasingly able to
offer personalized recommendations to users based on friend’s reviews and ratings as well as
information collected about a user’s preferences in selecting hotels.

•

Improving the Hotel Shopper Experience. We continue to invest in user experience enhancements that
improve the hotel shopping experience. We have offered a flight metasearch product that displays
availability and pricing information from multiple sources since 2009, expanding internationally to
19 points of sale in 2012 and increasing to 29 points of sale as of December 31, 2013. In 2012, we
introduced hotel metasearch to our global smartphone traffic and in June 2013, we completed the process
of fully implementing hotel metasearch functionality onto our desktop and tablet platforms. In addition to

8

metasearch, we continue to offer and improve features such as user reviews, photos, mapping, and
filtering to assist users in finding the right hotel for their trip.

•

Investing in Traffic Growth. Attracting more visitors to our sites is at the core of our strategic plan and
we dedicate significant time and financial resources towards amplifying our global brand. We do this
through online and offline marketing channels to maximize the number of users who navigate to our
site either directly, also known as domain direct traffic, or from the marketing channel directly. Offline
advertising channels we have used in the past to amplify our brands include: permanent branding
campaigns such as TripAdvisor-branded travel awards, certificates, stickers and badges and television
advertising. Online advertising channels we have used in the past to amplify our brand include, but are
not limited to: customer relationship management email campaigns, or CRM; social networks; organic
search through search engine optimization, or SEO; paid search through search engine marketing, or
SEM; and referrals from partners whose sites contain links to TripAdvisor content, badges or widgets.
At approximately 11% of global online travel uniques, according to comScore Media Metrix, we
believe that we have a large opportunity to continue growing visitors. In order to achieve this objective,
we intend to invest in the aforementioned channels, as well as any new channels that we may identify
in the future.

• Enhancing International Offerings. We are focused on strengthening our broad global footprint as we
believe that international markets represent a long-term strategic opportunity for us. We are continuing
to improve localization and grow our user base in Europe, Asia and South America, especially in
emerging markets, such as Brazil, Russia and China. In addition, we currently have two lead product
offerings in the Chinese market—DaoDao and Kuxun—both headquartered in Beijing. We continue to
invest heavily and operate at a loss in the Chinese market and will continue to enhance our
international offerings.

• Growth through Strategic Acquisitions. We have a history of successfully acquiring and integrating

companies that expand our footprint either geographically or in market sectors that are complementary
to our flagship properties. We intend to continue to grow our business and expand our product and
service offerings through acquisitions that either complement our existing businesses or provide
additional resources, products and/or services that will improve the user experience.

Our Business Model

Our platforms connect users wishing to plan and have the best travel experiences with providers of travel
accommodations and travel services around the world. We derive substantially all of our revenue from the sale of
advertising, primarily through click-based advertising and, to a lesser extent, display-based advertising. The
remainder of our revenue is generated through a combination of subscription-based offerings, allowing users to
book room nights on our transactional sites, and other revenue including content licensing.

• Click-Based Advertising Revenue. Our largest source of revenue is click-based advertising, which

includes links to our partners’ booking sites and contextually-relevant branded and unbranded text links.
Our click-based advertising partners are predominantly online travel agencies and direct suppliers in the
hotel, airline and cruise product categories. Click-based advertising is generally priced on a cost-per-click,
or CPC, basis, with payments from advertisers based on the number of users who click on each type of
link. Most of our click-based advertising contracts can be terminated by the advertisers at will or on short
notice. For the years ended December 31, 2013, 2012 and 2011, we earned $696 million, $588 million
and $500 million, respectively, of revenue from click-based advertising.

• Display-Based Advertising Revenue. We earn revenue from a variety of display-based advertising
placements on our websites through which our advertising partners can promote their brands in a
contextually-relevant manner. While our display-based advertising clients are predominately direct
suppliers in the hotel, airline and cruise categories and online travel agencies, we also accept display
advertising from destination marketing organizations, casinos, resorts and attractions, as well as
advertisers from non-travel categories. We generally sell our display-based advertising on a cost per

9

thousand impressions, or CPM, basis. Our display-based advertising products also include a number of
custom-built products including the sponsorship of certain site features and functionality, for example,
Delayed Ad Call, which charges customers only when the ad unit is in a users’ view, as well as certain
customized co-branded features. For the years ended December 31, 2013, 2012 and 2011, we earned
$119 million, $94 million and $86 million, respectively, in revenue from display-based advertising.

•

Subscription-Based, Transaction and Other Revenue. Business Listings, is a subscription-based
advertising product offered to hotels, B&Bs and other specialty lodging properties. Managed by our
TripAdvisor for Business team, this advertising product is sold for a flat fee per time period and allows
subscribers to list a website URL, email address and phone number on TripAdvisor-branded websites
as well as to post special offers for travelers. Our Vacation Rentals business consists of our U.S.-based
TripAdvisor Vacation Rentals and FlipKey brands as well as our Europe-based Holiday Lettings, and
Niumba brands. This product is sold to individual vacation property owners and property managers,
either as a flat subscription fee per time period or as a free-to-list commission-based model, to list
properties on our websites. Other revenue consists of making hotel room nights available for booking
on our transactional sites, including our Jetsetter and Tingo brands, as well as content licensing
arrangements with third-party sites. For the years ended December 31, 2013, 2012 and 2011 we earned
$130 million, $81 million and $51 million, respectively, in revenue from subscription-based,
transaction and other revenue.

Strategic Relationships

Click-Based Advertisers

We have click-based advertising relationships with the vast majority of the leading online travel agencies as

well as a variety of other travel suppliers pursuant to which these companies purchase traveler leads from us,
generally on a CPC basis. For the year ended December 31, 2013, our two most significant advertising
customers, Expedia and Priceline (and their subsidiaries), each accounted for more than 10% of our total revenue
and combined accounted for 47% of total revenue. These and our other click-based advertising relationships are
strategically important to us and most can be terminated by the advertiser at will or on short notice.

Content-Related Partnerships

We have a content licensing program utilized by over 850 partners across the world, including hotel chains,
online travel agents, tourist boards, airlines and media sites. TripAdvisor also distributes its content through self-
service HTML widgets, which are used on the websites of hotels, restaurants, attractions and destination
marketing organizations. These products, which are available at no cost in the TripAdvisor Management Center,
allow businesses and destinations to promote themselves by displaying their TripAdvisor ratings, reviews and
awards. TripAdvisor widgets are presently found on more than 100,000 unique domains around the globe,
reaching over 500 million people per month. Partners benefit from our user-generated content, such as reviews,
ratings, photos and traveler forums. In addition, we power review collection for a growing number of partners,
such as Accor Hotels, Wyndham Hotel Group, Best Western and Easytobook.com, enabling them to proactively
collect reviews from their own customers post-stay in their own branded environment. We have also developed
partnerships with mobile carriers and device manufacturers.

Syndication Partners

We also syndicate our click-based advertising to third-party websites. The largest such syndication
relationship is with Yahoo! Travel Guides, pursuant to which we provide “show prices” advertising on the
Yahoo! Travel Guides’ hotel pages. Other syndication partners include Bing and Axel Springer.

Marketing and Promotions

We have established widely used and recognized brands through marketing and promotion campaigns. We

continue to aggressively promote our brands, particularly our flagship brand TripAdvisor. Our marketing

10

programs are intended to build and maintain the value of our brands, promote consumer engagement and
contributions, drive qualified clicks to our partners and strategically position our brands in the market. Our long-
term success depends on our continued ability to maintain and increase the overall number of consumers flowing
through our brand in a cost-effective manner, as well as our ability to attract consumers who will share their own
content from their trips. Our marketing channels include SEM and SEO. We also reach consumers across the web
through our online marketing program, and offline through our more recent offline brand campaigns. We also
utilize CRM in which we send relevant and engaging traveler communications to our members via email. We
have a robust global public relations program that yields placements on a constant basis in major print and online
publications. We continue to look for new ways to build brand awareness and expand new channels, which may
include traditional media and social media channels including Facebook and Twitter to deepen customer
engagement. We syndicate our content so that other sites can feature TripAdvisor branding and content. Lastly,
marketing and product development initiatives are closely tied. We are constantly creating helpful features and
functionality so that our consumers can discover more relevant travel and review content that they want to talk
about and share with their friends.

Operations and Technology

We have assembled a team of highly skilled software engineers, computer scientists, data scientists, network

engineers, and systems engineers whose expertise spans a broad range of technical areas, including a wide
variety of open source operating systems, databases, languages, analytics, networking, scalable web architecture,
operations, and warehousing technologies. We make significant investments in product and feature development,
data management, personalization technologies, scalable infrastructures, networking, data warehousing, and
search engine technologies. The TripAdvisor-branded websites are powered primarily using Java programming
language.

Our systems infrastructure, web and database servers for TripAdvisor-branded websites are housed at two
geographically separate facilities and have multiple communication links as well as continuous monitoring and
engineering support. Each facility is fully self-sufficient and operational with its own hardware, networking,
software, and content, and is structured in an active/passive, fully redundant configuration. Substantially all of
our software components, data, and content are replicated in multiple datacenters and development centers, as
well as being backed up at offsite locations. Our systems are monitored and protected though multiple layers of
security. Several of our individual subsidiaries and businesses, including our subsidiaries in China, have their
own data infrastructure and technology teams.

Widespread adoption of mobile devices such as iPhone, Android-enabled smart phones and tablets such as

the iPad, coupled with the improved web browsing functionality and development of thousands of useful apps
available on these devices, is driving substantial traffic and commerce activity to mobile platforms. We have seen
tremendous growth in the adoption of mobile platforms, as have our advertising partners. Advertising
opportunities may be more limited on mobile devices given their small screen sizes. Further, given the size and
technical limitations of tablets and smartphones, mobile consumers may not be willing to download multiple
apps from multiple travel service providers and instead prefer to use one or a limited number of apps for their
mobile travel activity. As a result, the consumer experience with mobile apps (as well as brand recognition and
loyalty) is becoming increasingly important and we make significant investments in this area.

We believe that mobile bookings present an opportunity for growth and are necessary to maintain and grow

our business as consumers increasingly turn to mobile devices and mobile applications. If we are unable to
continue to rapidly innovate and create new, user-friendly and differentiated mobile offerings and efficiently and
effectively advertise and distribute on these platforms, or if our mobile apps are not downloaded and used by
travel consumers, we could lose market share to existing or new entrants and our future growth and results of
operations could be adversely effected. As a result, we have made significant progress creating mobile offerings
which have received strong reviews, solid download trends and are driving a material and increasing share of our
business. Our smartphone monetization strategies are still developing, as smartphone monetization was less than

11

20% of desktop monetization of hotel shoppers during the year ended December 31, 2013, while tablets monetize
more closely to desktops.

Competition

We face competition for users, advertisers and travel reviews. Our primary competitors include large online

portals, social networking sites and search engines, such as Google, Microsoft’s Bing (including Bing Travel),
Yahoo! (including Yahoo! Travel) and Baidu. We face competition from online travel agencies (such as Expedia
and Priceline and their respective subsidiaries), as well as wholesalers, tour operators and traditional offline
travel agencies. We also compete with a wide range of other companies, including Airbnb, Inc., Ctrip.com
International, Ltd., HolidayCheck AG, HomeAway, Inc., and Yelp, Inc.

Competition for Content and Travel Reviews

We are the world’s largest global platform for travel-related reviews and opinions and we face competition

in the travel review space from online travel agencies, such as Expedia and Priceline and their respective
subsidiaries, which solicit reviews from travelers who book travel on their websites. Moreover, networks with
significant installed user bases such as Google (for example, via Google + Local and Google Hotel Finder) have
begun to compete more directly with us by attracting and accumulating user-generated travel reviews and
opinions or may pursue the acquisition of travel-related content directly from consumers, and other networks and
channels, like Facebook, could choose to do the same.

Competition for Users

In the competition to attract users, we rely on our ability to acquire traffic through offline brand recognition

and brand-direct efforts such as television, email and online search, whether unpaid or paid. Unpaid search is
sometimes referred to as search engine optimization, or SEO, which is the practice of developing websites with
relevant and current content that rank well in “organic,” or unpaid, search engine results. SEO can be affected by
a number of factors including competitive site content, changes to our website architecture and page designs,
changes to search engine ranking algorithms, or changes to display ordering in search engine results such as
preferred placement for internal products offered by search engines. SEM is a form of Internet marketing that
involves the promotion of websites by increasing their visibility in search engine results pages through the use of
paid placement, contextual advertising, and paid inclusion. SEM is a competitive marketplace with competitors
continually updating their traffic acquisition strategies and economic models across a large number of keywords
and markets.

Competition for Advertisers

We compete for travel-related advertising budgets with large, established search engines with significantly

greater resources than we have, such as Google, Bing, and Yahoo!, as well as online media companies and ad
networks, offline advertising sources, such as television and print media. These competitors have large client
bases and significantly greater resources than we have and expertise in developing online commerce and
facilitating internet traffic are creating inroads into online travel. Competition from these parties could cause us
to lose advertising customers or shares of advertising expenditures. For example, Google has launched “Hotel
Finder”, a search tool that enables users to search and compare hotel accommodations based on parameters set by
users and has, at times, placed the Google supplier websites or its own search engine at or near the top of hotel-
related search results. In addition, Microsoft has launched Bing Travel, which searches for hotel reservations and
air fares online and predicts the best time to purchase them. If Google, Bing or any other leading search engines
refer significant traffic to these or other travel services that they develop in the future, or otherwise favor supplier
websites or other travel service websites over other online travel sites, including us, it would likely become more
difficult and expensive for us to generate traffic to our websites and therefore maintain or grow our market share.

12

Certain of the companies we do business with are also our competitors. The consolidation of our competitors

and partners, including Expedia (through its investment in Trivago) and Priceline (through its acquisition of Kayak),
may affect our competitiveness and partner relationships. As the market evolves for online travel content and the
technology supporting it, including new platforms such as smartphone and tablet computing devices, we anticipate
that the existing competitive landscape will change and new competitors may emerge.

Intellectual Property

Our intellectual property, including patents, trademarks, copyrights, domain names, trade dress, proprietary

technology and trade secrets, is an important component of our business. We rely on our intellectual property
rights in our content, proprietary technology, software code, ratings indexes, databases of reviews and forum
content, images, videos, graphics and brands. We have acquired some of our intellectual property rights through
licenses and content agreements with third parties. These licenses and agreements may place restrictions on our
use of the intellectual property.

We protect our intellectual property by relying on our terms of use, confidentiality procedures and

contractual provisions, as well as on international, national, state and common law rights. In addition, we enter
into confidentiality and invention assignment agreements with employees and contractors, and confidentiality
agreements with other third parties. We protect our brands by pursuing the trademark registration of our core
brands, such as TripAdvisor and the Owl Logo, maintaining our trademark portfolio, securing contractual
trademark rights protection when appropriate, and relying on common law trademark rights when appropriate.
We also register copyrights and domain names as deemed appropriate. Additionally, we protect our trademarks,
domain names and copyrights with an enforcement program and the use of intellectual property licenses.

We have considered, and will continue to consider, the appropriateness of filing for patents to protect future
inventions, as circumstances may warrant. However, many patents protect only specific inventions and there can
be no assurance that others may not create new products or methods that achieve similar results without
infringing upon patents owned by us.

Government Regulation

We are subject to a number of United States federal and state and foreign laws and regulations that affect

companies conducting business on the Internet, many of which are still evolving and being tested in courts, and
could be interpreted in ways that could harm our business. These may involve user privacy, libel, rights of
publicity, data protection, content, intellectual property, distribution, electronic contracts and other
communications, competition, protection of minors, consumer protection, taxation and online payment services.
In particular, we are subject to United States federal and state and foreign laws regarding privacy and protection
of user data. Foreign data protection, privacy, and other laws and regulations are often more restrictive than those
in the United States. United States federal and state and foreign laws and regulations are constantly evolving and
can be subject to significant change. In addition, the application and interpretation of these laws and regulations
is often uncertain, particularly in the new and rapidly-evolving industry in which we operate. There are also a
number of legislative proposals pending before the United States Congress, various state legislative bodies, and
foreign governments concerning data protection which could affect us.

In addition, we provide advertising data and information and conduct marketing activities that are subject to

United States federal and state consumer protection laws that regulate unfair and deceptive practices,
domestically and internationally. The United States and European Union have begun to adopt legislation that
regulates certain aspects of the Internet, including online editorial and user-generated content, user privacy,
behavioral targeting and online advertising, taxation, and liability for third-party activities.

United States federal, state and foreign governments are also considering alternative legislative and
regulatory proposals that would increase regulation on Internet advertising. It is impossible to predict whether

13

new taxes or regulations will be imposed on our services, and whether or how we might be affected. Increased
regulation of the Internet could increase the cost of doing business or otherwise materially adversely affect our
business, financial condition or operational results.

Segment and Geographic Areas

We have one operating and reportable segment. The segment is determined based on how our chief

operating decision maker manages our business, makes operating decisions, evaluates operating performance and
allocates resources. The chief operating decision maker for the Company is our Chief Executive Officer.

The following table presents revenue by geographic area, the United States, the United Kingdom and all

other countries, based on the geographic location of our websites for the periods presented:

Year Ended December 31,

2013

2012

2011

(in thousands)

Revenue

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . .
United Kingdom . . . . . . . . . . . . . . . . . . . . . . . . . .
All other countries . . . . . . . . . . . . . . . . . . . . . . . .

$462,920
119,041
362,700

$386,211
110,213
266,542

$348,066
99,646
189,351

$944,661

$762,966

$637,063

The following table presents property and equipment, net for the United States and all other countries based

on the geographic location of the assets for the periods presented:

Property and equipment, net

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$67,275
14,253

$36,255
7,547

$81,528

$43,802

December 31,

2013

2012

(in thousands)

Employees

As of December 31, 2013, we had approximately 2,017 employees. Of these employees, approximately
1,146 were based in the United States. None of our employees are represented by a labor union or are subject to a
collective bargaining agreement. We believe that relations with our employees are good.

Seasonality

Expenditures by travel advertisers tend to be seasonal. Traditionally, our strongest quarter has been the third

quarter, which is a key travel research period, with the weakest quarter historically being the fourth quarter.
However, adverse economic conditions or continued growth of our international operations with differing
holiday peaks may influence the typical trend of our seasonality in the future.

Additional Information

Company Website and Public Filings

We maintain a corporate website at www.tripadvisor.com. Except as explicitly noted, the information on our
website, as well as the websites of our various brands and businesses, is not incorporated by reference in this Annual
Report on Form 10-K, or in any other filings with, or in any information furnished or submitted to, the SEC.

14

We make available, free of charge through the Investor Relations section of our website, our Annual
Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and amendments to
those reports, filed or furnished pursuant to Sections 13(a) or Section 15(d) of the Securities Exchange Act of
1934, as amended, as soon as reasonably practicable after they have been electronically filed with, or furnished
to, the SEC.

Code of Ethics

We post our code of business conduct and ethics, which applies to all employees, including all executive
officers, senior financial officers and directors, on our corporate website at www.tripadvisor.com. Our code of
business conduct and ethics complies with Item 406 of SEC Regulation S-K and the rules of NASDAQ. We
intend to disclose any changes to the code that affect the provisions required by Item 406 of Regulation S-K, and
any waivers of the code of ethics for our executive officers, senior financial officers or directors, on our corporate
website.

15

Item 1A. Risk Factors

You should consider carefully the risks described below together with all of the other information included

in this Annual Report. The risks and uncertainties described below are not the only ones we face. Additional risks
and uncertainties not presently known to us or that we currently believe are immaterial may also impair our
business, results of operations or financial condition. If any of the following risks occur, our business, financial
condition, operating results and cash flows could be materially adversely affected.

If we are unable to continue to increase visitors to our websites and to cost-effectively convert these visitors
into repeat users or contributors, our advertising revenue could decline.

The primary asset that we use to attract traffic to our websites and convert these visitors into repeat users is
the content created by users of our websites, particularly such content’s volume, unique nature and organization.
Our success in attracting users depends, in part, upon our continued ability to collect, create, organize and
distribute high-quality, commercially valuable content in a cost-effective manner at a scale that connects
consumers with content that meets their specific interests and enables them to share and interact with the content
and supporting communities. If people do not perceive our products to be useful, reliable and trustworthy, we
may not be able to attract or retain users or otherwise maintain or increase the frequency and duration of their
engagement. There can be no assurances that we will continue to obtain content in a cost-effective manner or in a
manner that timely meets rapidly changing consumer demand. Any failure to obtain such content or organize and
distribute such content in any manner that will engage users could adversely affect user experiences and reduce
traffic driven to our websites, which would make our websites less attractive to advertisers. Any change in the
cost structure pursuant to which we obtain our content currently, or in travelers’ relative appreciation of user-
based versus expert content or our user-based content versus other sites’ user-based content, could negatively
impact our business and financial performance.

We derive substantially all of our revenue from advertising and any significant reduction in spending by
advertisers could harm our business.

We derive substantially all of our revenue from the sale of advertising, primarily through click-based

advertising and, to a lesser extent, display-based advertising. Most of our advertisers can terminate their contracts
with us at will or on short notice. Our ability to grow advertising revenue with our existing or new advertising
partners is dependent in large part on our ability to generate revenue for them. Advertisers will not continue to do
business with us if their investment in such advertising does not generate sales leads, customers, bookings, or
revenue and profit on a cost-effective basis, or if we do not deliver advertisements in an effective manner. If we
are unable to remain competitive and provide value to our advertisers, they will likely stop placing ads on our
websites, which would harm our revenues and business. In addition, we cannot guarantee that our current
advertisers will fulfill their obligations under existing contracts, continue to advertise beyond the terms of
existing contracts or enter into any additional contracts with us.

Click-based advertising accounts for the majority of our advertising revenue. Any changes we make to our
business model may impact our advertising revenue in ways that we do not expect. If our partners do not receive
the benefits they expect from their advertising spend with us, they may reduce their spending. In addition, if new,
more effective advertising models were to emerge, there can be no assurance that we will have the ability to offer
these models, or offer them in an effective manner. To the extent new technology platforms, such as smartphone
and tablet computing, begin to take market share from established platforms, there can be no assurance that our
existing advertising models will operate successfully on these new platforms, or work as effectively as on the
desktop computer platform.

Furthermore, our CPC pricing for click-based advertising depends, in part, on competition between
advertisers. If our large advertisers become less competitive with each other, merge with each other or with our
competitors, focus more on per-click profit than on traffic volume, or are able to reduce CPCs, this could have an
adverse impact on our CPCs which would, in turn, have an adverse effect on our business, financial condition
and results of operations.

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Expenditures by advertisers also tend to be cyclical, subject to variation based on budgetary constraints,
project cancellation or delay, and to reflect overall economic conditions and buying patterns. If we are unable to
generate advertising revenue due to factors outside of our control, our business and financial performance would
be adversely affected.

Our businesses could be negatively affected by changes in search engine algorithms and dynamics, or search
engine disintermediation.

We rely heavily on Internet search engines such as Google on desktop, tablet and mobile devices, including

through the purchase of travel-related keywords, to generate traffic to our websites. We obtain a significant
amount of traffic via search engines and, therefore, utilize techniques such as SEO and SEM to improve our
placement in relevant search queries. Search engines, including Google, frequently update and change the logic
that determines the placement and display of results of a user’s search, such that the purchased or algorithmic
placement of links to our websites can be negatively affected. Moreover, a search engine could, for competitive
or other purposes, alter its search algorithms or results causing our websites to place lower in search query
results. If a major search engine changes its algorithms in a manner that negatively affects our paid or unpaid
search ranking, or if competitive dynamics impact the effectiveness of SEO or SEM in a negative manner, our
business and financial performance would be adversely affected, potentially to a material extent. Furthermore,
our failure to successfully manage our SEO and SEM strategies could result in a substantial decrease in traffic to
our websites, as well as increased costs if we were to replace free traffic with paid traffic.

In addition, to the extent that Google (including Google + Local and Google Hotel Finder) and Bing

(including Bing Travel), or other leading search or metasearch engines that have a significant presence in our key
markets, disintermediate online travel agencies or travel content providers by offering comprehensive travel
planning or shopping capabilities, or refer those leads to suppliers directly, or to other favored partners, there
could be a material adverse impact on our business and financial performance. For example, during 2011, Google
completed its acquisition of flight search technology company ITA Software and separately made changes to its
hotel search results, including both expanding and promoting the use of Google + Local. To the extent these
actions have a negative effect on our search traffic, whether on desktop, tablet or mobile devices, our business
and financial performance could be adversely affected.

We rely on a relatively small number of significant advertisers and any reduction in spending by or loss of
those advertisers could seriously harm our business.

We derive a substantial portion of our revenue from a relatively small number of significant advertisers. For

example, for the year ended December 31, 2013, our two most significant advertising customers, Expedia and
Priceline (and their subsidiaries), accounted for a combined 47% of total revenue. If any of our significant
advertisers were to cease or significantly curtail advertising on our websites, we could experience a rapid decline
in our revenue over a relatively short period of time.

Our success depends upon the acceptance, and successful measurement, of online advertising as an
alternative to offline advertising.

We believe that a significant discrepancy exists between the percentage of the advertising market allocated

to online advertising and the percentage of consumer time spent on online media consumption as opposed to
offline advertising and media consumption. Long-term growth of our business will depend heavily on this
distinction between online and offline advertising narrowing or being eliminated, which may not happen in a
manner or to the extent that we currently expect. We compete with traditional media for advertising dollars, in
addition to websites with higher levels of traffic. If online advertising ceases to be an acceptable alternative to
offline advertising then our business, financial condition and results of operations will be negatively impacted.

Because the online marketing industry is relatively new and rapidly evolving, it uses different methods than

traditional media to gauge its effectiveness. Some of our potential customers have little or no experience using

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the Internet for advertising and marketing purposes and have allocated only limited portions of their advertising
and marketing budgets to the Internet. The adoption of Internet advertising, particularly by those entities that
have historically relied upon traditional media for advertising, requires the acceptance of a new way of
conducting business, exchanging information and evaluating new advertising and marketing technologies and
services. As a result, we are continually evaluating changes to aspects of our business model to keep pace with
the expectations of users and advertisers, and these changes may not yield the benefits we expect. In particular,
we are dependent on our clients’ adoption of new metrics to measure the success of online marketing campaigns.
We may also experience resistance from traditional advertising agencies who may be advising our clients. Any
lack of growth in the market for various online advertising models could have an adverse effect on our business,
financial condition and results of operations.

In addition, if advertisers materially change their transaction attribution models or their return on investment

calculations and/or increase their return on investment targets with respect to online advertising in general, or
TripAdvisor traffic in particular, they might reduce the prices they are willing to pay for our advertising products,
which would have an adverse effect on our business, financial condition and results of operations.

Growth in the use of TripAdvisor through smartphones as a substitute for use on personal computers and
tablets may negatively affect our revenue and financial results.

In general, our content was originally designed for users accessing the Internet on a desktop or laptop
computer. The number of people who access the Internet through devices other than personal computers, such as
smartphones and tablets, has increased substantially in the last few years and we anticipate that the rate of use of
smartphone computing devices will continue to grow. Although the substantial majority of smartphone users also
access and engage with our websites on personal computers and/or tablets, our users could decide to increasingly
access our products primarily through smartphone devices. We have developed services and applications to
address limitations of these smaller devices and our advertising revenues continue to grow, however, we
monetize users of smartphone computing devices at a lower rate compared to users who access our websites
through personal computers and the efficacy of the smartphone advertising market and our smartphone
monetizing strategies are still developing.

Additionally, as new devices and new platforms are continually being released, it is difficult to predict the

challenges that we may encounter in developing versions of our offerings for use on these alternative devices,
and we may need to devote significant resources to the creation, support, and maintenance of our services on
such devices. If users continue to increasingly access our smartphone products as a substitute for access through
personal computers and/or tablets, and if we are unable to successfully improve monetization strategies for our
smartphone users, our revenue and financial results may be negatively affected.

Declines or disruptions in the travel industry could adversely affect our businesses and financial performance.

Our businesses and financial performance are affected by the health of the worldwide travel industry. Travel

expenditures are sensitive to personal and business discretionary spending levels and tend to decline or grow
more slowly during economic downturns. Decreased travel expenditures could reduce the demand for our
services, thereby causing a reduction in revenue.

In 2008, domestic and global economic conditions deteriorated rapidly, resulting in increased
unemployment and a reduction in available budgets for both business and leisure travelers, which slowed
spending on the services that we provide. The global economy remains in a fragile state and may be adversely
impacted by a number of negative economic developments including defaults on government debt, significant
increases in fuel and energy costs, tax increases and other matters that could reduce discretionary spending,
continued tightening of credit markets, further declines in consumer confidence, and policy missteps. Further
weakness in the global economy could create uncertainty for travelers and suppliers, and result in reduced
spending by advertisers. These conditions could have a material adverse impact on our business and financial
performance.

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We rely on the value of our brand and consumer trust in our brand. If we are not able to maintain and
enhance our brand, or if events occur that damage our reputation and brand, our business may be harmed.

We believe that the TripAdvisor brand has contributed significantly to our success and that maintaining and

enhancing our brand is critical to expanding our base of users, creating content and attracting advertisers. As a
result, we invest significantly in brand marketing including, most recently, television. We expect these
investments to continue, or even increase, as a result of a variety of factors, including increased spending from
competitors, the increasing costs of supporting multiple brands, expansion into geographies and products where
our brands are less well known, inflation in media pricing, and the continued emergence and relative traffic share
growth of search engines as destination sites for travelers. Such efforts may not maintain or enhance consumer
awareness of our brands and, even if we are successful in our branding efforts, such efforts may not be cost-
effective or as efficient as they have been historically. If we are unable to maintain or enhance consumer
awareness of our brands or to generate demand in a cost-effective manner, it would have a material adverse
effect on our business and financial performance.

We receive significant media coverage in our various geographic markets. Unfavorable publicity regarding,

for example, our privacy practices, product changes, the accuracy of user-generated content, product quality,
litigation or regulatory activity could adversely affect our reputation with our site users and our advertisers. Such
negative publicity also could have an adverse effect on the size, engagement, and loyalty of our user base and
result in decreased revenue, which could adversely affect our business and financial results.

Intense competition could reduce our market share and harm our financial performance.

The market for the travel services we offer is intensely competitive. We face competition from a number of
different sources and many of our competitors have significantly greater and more diversified resources than we
do and may be able to leverage other aspects of their business to enable them to compete more effectively against
us. More specifically:

• We currently face competition from travel service providers such as major hotel companies, airlines
and rental car companies, many of which have their own websites to which they drive business. For
example, several major hotel companies launched an online hotel reservation service with a stated goal
of driving consumers directly to their brand websites thereby reducing the share receive by online
travel agents. They may also attempt to improve their competitive position by offering lower room
rates, better room availability or additional features or amenities through this reservation service than
are available through services like ours.

• We currently face competition from online travel agents, such as Expedia and Priceline (and their

subsidiaries), and this competition may increase to the extent that these online travel agents accumulate
and develop a comprehensive offering of travel-related reviews and resources. The barriers to entry for
these companies may be limited given their access to travel-related information and relationships with
consumers.

• We face increased competition from the large search engines and social networking sites, companies,
such as Google and Facebook, or other companies, which competition will only increase should they
chose to compete more directly with us in the travel review space, and create commercially valuable
online content at significant scale. For example, Google + Local, with its aggregated reviews and local
recommendations, competes with us and Google’s access to more comprehensive data regarding user
search queries through its search algorithms gives it a significant competitive advantage over other
companies in the industry, including us. In addition, if significant numbers of users adopt Facebook’s
newly released Graph Search to get travel recommendations, it could have the effect of reducing traffic
and user engagement on TripAdvisor.

• We also face competition from travel agencies, wholesalers and travel operators as well as operators of

travel industry reservation databases such as Galileo, Travelport, Amadeus and Sabre.

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•

•

In addition, we compete with newspapers, magazines and other traditional media companies that
provide offline and online advertising opportunities.

For our vacation rental business, we also face competition from several companies, including
HomeAway and Airbnb, some of whom have a larger inventory of rooms available than we do.

Many of our competitors have significantly greater financial, technical, marketing and other resources
compared to us and have expertise in developing online commerce and facilitating Internet traffic as well as large
client bases. We expect to face additional competition as other established and emerging companies enter the
travel advertising market.

Certain of the companies we do business with, including some of our click-based advertising partners, are

also our competitors. The consolidation of our competitors and partners, including Expedia (through its
investment in Trivago) and Priceline (through its acquisition of Kayak), may affect our relative competitiveness
and our partner relationships. Competition and consolidation could result in higher traffic acquisition costs,
reduced margins on our advertising services, loss of market share, reduced customer traffic to our websites and
reduced advertising by travel companies on our websites. For example, Google (through its launch of Google
Hotel Finder, evolution and expansion of Google + Local and preferred top placement of Places results in Google
organic travel search results) and Microsoft’s Bing (through its launch of Bing Travel), have each taken steps to
appeal more directly to travel customers, which could lead to diversion of customer traffic to their own websites
or those of a favored partner, or undermine our ability to obtain prominent placement in paid or unpaid search
results at a reasonable cost, or at all. Competition in our industry may result in pricing pressure, loss of market
share or decreased member engagement, any of which could adversely affect our business and financial
performance.

As a distributor and host of Internet content, we face potential liability and expense for legal claims based on
the nature and content of the materials that we distribute or create, or that are accessible via our websites.

As a distributor and host of original content and user-generated content, we face potential liability based on
a variety of theories, including defamation, libel, negligence, copyright or trademark infringement or other legal
theories based on the nature, creation or distribution of this information, and under various laws, including the
Lanham Act, the Copyright Act, the Federal Trade Commission Act, and the Digital Millennium Copyright Act.
We may also be exposed to similar liability in connection with content that users post to our websites through
forums, blogs, comments, and other social media features. In addition, it is possible that visitors to our websites
could make claims against us for losses incurred in reliance upon information provided via our websites. These
claims, whether brought in the United States or abroad, could divert management time and attention away from
our business and result in significant costs to investigate and defend, regardless of the merit of these claims. If we
become subject to these or similar claims and are not successful in our defense, we may be forced to pay
substantial damages. There is no guarantee that we will avoid future liability and potential expenses for legal
claims based on the content available on our websites. Should the content distributed through our websites
violate the rights of others or otherwise give rise to claims against us, we could be subject to substantial liability,
which could have a negative impact on our business and financial performance.

Loss of trust in our brand would harm our reputation and adversely affect our business, financial condition

and results of operations. Our success depends on attracting a large number of users to our websites, and
retaining such users, and providing leads and clicks to advertisers. In order to attract and retain users, we must
remain a valuable source of travel advice. Because of our reliance on user-generated content, we must
continually manage and monitor our content and detect incorrect or fraudulent information. For example, hotels,
hotel competitors, or others, in an attempt to improperly influence a hotel’s reviews and rankings, sometimes
write and submit fraudulent or otherwise misleading reviews. If a significant amount of inaccurate or fraudulent
information were not detected and removed by us in a timely manner, or if a significant amount of information

20

was deemed by users or the media to be inaccurate or fraudulent, our brand, business and reputation could be
harmed. Any damage to our reputation could harm our ability to attract and retain users, employees and
advertisers, which would adversely affect our business and financial performance. In addition, significant adverse
news reports or media, industry or consumer coverage of us would reflect poorly on our brands and could have
an adverse effect on our business and financial performance.

We are dependent upon the quality of traffic in our network to provide value to online advertisers, and any
failure in our quality control could have a material adverse effect on the value of our websites to our
advertisers and adversely affect our revenue.

We use technology and processes to monitor the quality of and to identify any anomalous metrics associated

with, the Internet traffic that we deliver to online advertisers. These metrics may be indicative of low quality
clicks such as non-human processes, including robots, spiders or other software; the mechanical automation of
clicking; and other types of invalid clicks or click fraud. Even with such monitoring in place, there is a risk that a
certain amount of low-quality traffic, or traffic that online advertisers deem to be invalid, will be delivered to
such online advertisers. As a result, we may be required to credit amounts owed to us by our advertisers.
Furthermore, low-quality or invalid traffic may be detrimental to our relationships with advertisers, and could
adversely affect our advertising pricing and revenue.

We rely on assumptions and estimates and data from third parties to calculate certain of our key metrics, and
real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business.

Certain key metrics, such as the number of our active users, unique visitors, total traffic and number of
reviews and opinions, are calculated, in some cases, using internal company data and, in other cases, relying on
data from third parties. While these numbers are based on what we believe to be reasonable calculations for the
applicable periods of measurement, there are inherent challenges in measuring usage and user engagement across
our large user base around the world. For example, a single person or user may have multiple accounts or browse
the internet on multiple browsers, some mobile applications automatically contact our servers for regular updates
with no user action and we are not able to capture user information on all of our platforms. As such, the
calculations of our active users and unique visitors may not accurately reflect the number of people actually
using our platforms. In addition, our measures of user growth and user engagement may differ from estimates
published by third parties or from similar metrics of our competitors due to differences in methodologies utilized
by us and the third parties for which we rely on this data.

We are continually seeking to improve our ability to estimate these key metrics. We regularly review and

adjust our processes for calculating our internal metrics to improve their accuracy. If our users, advertisers,
partners and shareholders do not perceive our metrics to be accurate representations or if we discover material
inaccuracies in our user metrics, our reputation may be harmed. In which case, users may not use our products
and services and advertisers and partners may be less willing to allocate their budgets to our products and
services which could negatively affect our business and operating results.

We rely on information technology to operate our business and maintain competitiveness, and any failure to
adapt to technological developments or industry trends could harm our businesses.

We depend on the use of sophisticated information technologies and systems. As our operations grow in size

and scope, we must continuously improve and upgrade our systems and infrastructure while maintaining or
improving the reliability and integrity of our systems and infrastructure. Our future success also depends on our
ability to adapt our services and infrastructure to meet rapidly evolving consumer trends and demands while
continuing to improve the performance, features and reliability of our services in response to competitive service
and product offerings. The emergence of alternative platforms such as smartphone and tablet computing devices
and the emergence of niche competitors who may be able to optimize products, services or strategies for such
platforms will require new investment in technology. New developments in other areas, such as cloud computing,

21

could also make it easier for competition to enter our markets due to lower up-front technology costs. In addition,
we may not be able to maintain our existing systems or replace or introduce new technologies and systems as
quickly as we would like or in a cost-effective manner.

If we do not continue to innovate and provide tools and services that are useful to travelers, we may not
remain competitive, and our business and financial performance could suffer.

Our success depends in part on continued innovation to provide features and services that make our websites

and smartphone and tablet computing applications useful for travelers. Our competitors are continually
developing innovations in online travel-related services and features. As a result, we are continually working to
improve our business model and user experience in order to drive user traffic and conversion dates. We can give
no assurances that the changes we make will yield the benefits we expect and will not have adverse impacts that
we did not anticipate. If we are unable to continue offering innovative products and services and quality features
that travelers want to use, existing users may become dissatisfied and use a competitor’s offerings and we may be
unable to attract additional users, which could adversely affect our business and financial performance.

New technologies could block our ads, which would harm our business.

Technologies have been developed that can block the display of online ads and that provide tools to users to

opt out of some web-based advertising products. We derive most of our revenues from fees paid to us by
advertisers in connection with the display of ads on web pages for our users. As a result, these technologies and
tools could adversely affect our business and financial performance.

Our culture emphasizes rapid innovation and prioritizes user engagement over short-term financial results.

We have a culture that encourages rapid development and release of new and improved products, which
may at times result in unintended consequences or decisions that are poorly received by users or advertisers. Our
culture also prioritizes user engagement, or website “stickiness,” over short-term financial results. We have taken
actions in the past and may continue to make product decisions going forward that have the effect of reducing our
short-term revenue or profitability if we believe that the decisions benefit the aggregate user experience and/or
conversion rates and CPC pricing, and will thereby improve our financial performance over the long-term. The
short-term reductions in revenue or profitability could be more severe than we anticipate. These decisions may
not produce the long-term benefits that we expect, in which case our user growth and engagement, our
relationships with users and advertisers, and our business and results of operations could be harmed.

The online vacation rental market is rapidly evolving and if we fail to predict the manner in which the market
develops, our business and prospects may suffer.

We offer vacation rental services through our U.S.-based FlipKey and European-based Holiday Lettings and
Niumba businesses, as well through various partnerships. The online vacation rental market is relatively new and
rapidly evolving in many respects, including acceptance of the business model by travelers, property owners and
property managers; from a business and marketing perspective as well as the regulatory environment. We operate in
various disparate jurisdictions and markets and have limited insight into trends that may develop in those markets
and may affect our business. Since we began offering such services, there have been and continue to be significant
business, marketing and regulatory developments. Operating in new and untested jurisdictions requires significant
management attention and financial resources. We cannot assure that our expansion efforts will be successful, and
the investment and additional resources required to establish operations and manage growth may not produce the
desired levels of revenue or profitability.

If we fail to attract and maintain a critical mass of vacation rental listings and travelers, our vacation rental
marketplaces will become less valuable and this may have a negative impact on our business.

In our vacation rental business, revenue is generated when either owners or managers of vacation rental
properties pay us fees to list and market vacation rental properties to users who visit the websites comprising our

22

marketplace or owners and/or travelers pay us fees upon booking a transaction. As a result, our success in this
area primarily depends on our ability to attract owners, managers, travelers and advertisers to our marketplace. If
property owners and managers do not perceive the benefits of marketing their properties through our websites, or
elect to list them with a competitor instead of listing with us, our volume of new listings and listing renewals may
suffer. As a result, we may be unable to offer a sufficient supply and variety of vacation properties to attract
travelers to our websites. A larger competitor already exists in the vacation rental space, with significantly more
users and listed properties, and new competitors with significant financial resources are continually emerging.

We may be subject to claims that we violated intellectual property rights of others, which claims can be
extremely costly to defend and could require us to pay significant damages and limit our ability to operate.

Companies in the Internet and technology industries, and other patent and trademark holders seeking to
profit from royalties in connection with grants of licenses, own large numbers of patents, copyrights, trademarks
and trade secrets and frequently enter into litigation based on allegations of infringement or other violations of
intellectual property rights. We have received in the past, and may in the future receive, notices that claim we
have misappropriated or misused other parties’ intellectual property rights. There may be intellectual property
rights held by others, including patents, copyrighted works and/or trademarks, which cover significant aspects of
our technologies or content. Any intellectual property claim against us, regardless of merit, could be time
consuming and expensive to settle or litigate and could divert management’s attention and other resources. These
claims also could subject us to significant liability for damages and could result in our having to stop using
technology or content found to be in violation of another party’s rights. We might be required or may opt to seek
a license for rights to intellectual property held by others, which may not be available on commercially
reasonable terms, or at all. Even if a license is available, we could be required to pay significant royalties, which
would increase our operating expenses. We may also be required to develop alternative non-infringing
technology, or content, which could require significant effort and expense and make us less competitive in the
relevant market. Any of these results could harm our business and financial performance.

We may have future capital needs and may not be able to obtain additional financing on acceptable terms.

We are party to a term loan in the amount of $400 million, as well as a revolving credit facility of

$200 million. These arrangements may limit our ability to secure significant additional financing in the future on
favorable terms or our operating cash flow may be insufficient to satisfy our financial obligations under
indebtedness outstanding from time to time. Our ability to secure additional financing and satisfy our financial
obligations under indebtedness outstanding from time to time will depend upon our future operating
performance, which is subject to then prevailing general economic and credit market conditions, including
interest rate levels and the availability of credit generally, and financial, business and other factors, many of
which are beyond our control. In light of periodic uncertainty in the capital and credit markets, there can be no
assurance that sufficient financing will be available on desirable or even any terms to fund investments,
acquisitions, stock repurchases, dividends, debt refinancing or extraordinary actions or that counterparties in any
such financings would honor their contractual commitments. If financing is not available when needed or is not
available on favorable terms, we may be unable to issue or develop new or enhanced existing services, complete
acquisitions, repurchase equity or otherwise take advantage of business opportunities, any of which could have a
material adverse effect on our business, financial condition and results of operations. If we raise additional funds
through the issuance of equity securities, our stockholders may experience significant dilution.

Furthermore, we are also accumulating a greater portion of our cash flows in foreign jurisdictions than
previously. The repatriation of such funds for use in the United States, including for corporate purposes such as
acquisitions, stock repurchases, dividends or debt refinancings, may result in additional U.S. income tax expense
and higher cost for such capital.

23

We have significant indebtedness, which could adversely affect our business and financial condition.

The face value of our term loan totals $400 million. Risks relating to our indebtedness include:

•

Increasing our vulnerability to general adverse economic and industry conditions;

• Requiring us to dedicate a portion of our cash flow from operations to principal and interest payments
on our indebtedness, thereby reducing the availability of cash flow to fund working capital, capital
expenditures, acquisitions and investments and other general corporate purposes;

• Making it more difficult for us to optimally capitalize and manage the cash flow for our businesses;

• Limiting our flexibility in planning for, or reacting to, changes in our businesses and the markets in

which we operate;

•

Possibly placing us at a competitive disadvantage compared to our competitors that have less debt;

• Limiting our ability to borrow additional funds or to borrow funds at rates or on other terms that we

finds acceptable; and

• Exposing us to the risk of increased interest rates because our outstanding debt is expected to be subject

to variable rates of interest.

In addition, it is possible that we may need to incur additional indebtedness in the future in the ordinary
course of business. The terms of our term loan and revolving credit facility will allow us to incur additional debt
subject to certain limitations. If new debt is added to current debt levels, the risks described above could
intensify.

The agreements that govern our credit facility contain various covenants that limit our discretion in the
operation of our business and also require us to meet financial maintenance tests and other covenants. The
failure to comply with such tests and covenants could have a material adverse effect on us.

We are party to a credit agreement providing for a revolving credit facility with a borrowing capacity of
$200 million and a term of five years, as well as a five-year, $400 million term loan to TripAdvisor Holdings,
LLC. The agreements that govern the term loan and revolving credit facility contain various covenants, including
those that limit our ability to, among other things:

•

•

Incur indebtedness;

Pay dividends on, redeem or repurchase our capital stock;

• Enter into certain asset sale transactions, including partial or full spin-off transactions;

• Enter into secured financing arrangements;

• Enter into sale and leaseback transactions; and

• Enter into unrelated businesses.

These covenants may limit our ability to optimally operate our business. In addition, our term loan and
revolving credit facility require that we meet certain financial tests, including an interest coverage test and a
leverage ratio test. Any failure to comply with the restrictions of our term loan credit facility may result in an
event of default under the agreements governing such facilities. Such default may allow the creditors to
accelerate the debt incurred under thereunder. In addition, lenders may be able to terminate any commitments
they had made to supply us with further funds (including periodic rollovers of existing borrowings).

If the Spin-Off, together with certain related transactions, were to fail to qualify as a transaction that is
generally tax free for U.S. federal income tax purposes, we could be subject to significant tax liabilities.

As a condition to the completion of the Spin-Off, Expedia obtained a private letter ruling from the Internal

Revenue Service, or the IRS, along with an opinion of counsel, satisfactory to the Expedia Board of Directors

24

regarding the qualification of the Spin-Off, together with certain related transactions, as a transaction that is
generally tax free for U.S. federal income tax purposes under Sections 355 and 368(a) (1) (D) of the Internal
Revenue Code of 1986, as amended, or the Code. The IRS private letter ruling and the opinion of counsel were
based on, among other things, certain facts, assumptions as well as the accuracy of certain representations,
statements and undertakings that Expedia and we made to the IRS and to counsel. If any of these representations,
statements or undertakings are, or become, inaccurate or incomplete, or if we or Expedia breach any of the
covenants, the IRS private letter ruling and the opinions of counsel may be invalid.

Moreover, the IRS private letter ruling does not address all the issues that are relevant to determining
whether the Spin-Off qualifies as a transaction that is generally tax free for U.S. federal income tax purposes.
Notwithstanding the IRS private letter ruling and/or the opinion of counsel, the IRS could determine that the
Spin-Off should be treated as a taxable transaction if it determines that any of the representations, assumptions or
undertakings that were included in the request for the IRS private letter ruling or on which the opinion of counsel
was based is false or has been violated or if it disagrees with the conclusions in the opinion of counsel that are
not covered by any IRS ruling.

Under the Tax Sharing Agreement between us and Expedia, we are generally required to indemnify Expedia

for any taxes resulting from the Spin-Off (and any related interest, penalties, legal and professional fees, and all
costs and damages associated with related stockholder litigation or controversies) to the extent such amounts
resulted from (i) any act or failure to act by us described in the covenants in the tax sharing agreement, (ii) any
acquisition of our equity securities or assets or those of a member of our group, or (iii) any failure of the
representations with respect to us or any member of our group to be true or any breach by us or any member of
our group of any covenant, in each case, which is contained in the separation documents or in the documents
relating to the IRS private letter ruling and/or the opinion of counsel.

If we fail to manage our growth effectively, our brand, results of operations and business could be harmed.

We have experienced rapid growth in our headcount and operations, which places substantial demands on
management and our operational infrastructure. We have also consummated a number of acquisitions which have
increased our headcount, operations and locations. We intend to make substantial investments in our technology,
sales and marketing and community management organizations. We also intend to continue to explore
acquisitions. As we continue to grow, we must effectively integrate, develop and motivate a large number of new
employees, including employees in international markets, while maintaining the beneficial aspects of our
company culture. If we do not manage the growth of our business and operations effectively, the quality of our
platform and efficiency of our operations could suffer, which could harm our brand, results of operations and
business.

Our international operations involve additional risks and our exposure to these risks will increase as our
business expands globally.

We operate in a number of jurisdictions outside of the United States and intend to continue to expand our
international operations. To achieve widespread acceptance in new countries and markets, we must continue to
tailor our services and business model to the unique circumstances of such countries and markets, which can be
difficult, costly and divert management and personnel resources. Failure to adapt practices and models
effectively to each country into which we expand could slow our international growth.

We have businesses operating in China, which create particular risks and uncertainties relating to the laws in

China. We operate in China under the brands daodao.com and kuxun.cn. The success of these businesses, and of
any future investments in China, is subject to risks and uncertainties regarding the application, development and
interpretation of China’s laws and regulations.

The laws and regulations of China restrict foreign investment in areas including air-ticketing and travel

agency services, Internet content provision, mobile communication and related businesses. Although we have

25

established effective control of our Chinese businesses through a series of agreements, future developments in
the interpretation or enforcement of Chinese laws and regulations or a dispute relating to these agreements could
restrict our ability to operate or restructure these businesses or to engage in strategic transactions.

Other risks faced by us as a result of our international operations, including our operations in China,

include:

•

Political instability;

• Threatened or actual acts of terrorism;

• Regulatory requirements, including the Foreign Corrupt Practices Act and U.K. Bribery Act, data

privacy requirements, labor laws and anti-competition regulations;

• Ability to comply with additional U.S. laws applicable to U.S. companies operating internationally as

well as local laws and regulations;

• Diminished ability to legally enforce contractual rights;

•

•

Increased risk and limits on enforceability of intellectual property rights;

Possible preferences by local populations for local providers;

• Restrictions on, or adverse consequences related to, the withdrawal of non-U.S. investment and

earnings;

• Currency exchange restrictions, particularly conversion of the U.S. dollar into Chinese renminbi;

• Restrictions on repatriation of cash as well as restrictions on investments in operations in certain

countries;

Financial risk arising from transactions in multiple currencies;

Slower adoption of the Internet as an advertising, broadcast and commerce medium in certain of those
markets as compared to the United States;

•

•

• Difficulties in managing staffing and operations due to distance, time zones, language and cultural

differences; and

• Uncertainty regarding liability for services, content and intellectual property rights, including

uncertainty as a result of local laws and lack of precedent.

The loss of one or more of our key personnel, or our failure to attract and retain other highly qualified
personnel in the future, could harm our business.

Our future success depends upon the continued contributions of our senior corporate management and other
key employees. In particular, the contributions of Stephen Kaufer, our President and Chief Executive Officer, are
critical to our overall management. We cannot ensure that we will be able to retain the services of these
individuals, and the loss of one or more of our key personnel could seriously harm our business. We do not
maintain any key person life insurance policies.

In addition, competition remains intense for well-qualified employees in certain aspects of our business,
including software engineers, developers, product management and development personnel, and other technology
professionals. Our continued ability to compete effectively depends on our ability to attract new employees and
to retain and motivate existing employees. If we do not succeed in attracting well-qualified employees or
retaining or motivating existing employees, our business would be adversely affected.

26

Changing laws, rules and regulations and legal uncertainties may adversely affect our business or financial
performance.

Our business and financial performance could be adversely affected by unfavorable changes in or
interpretations of existing laws, rules and regulations or the promulgation of new laws, rules and regulations
applicable to us and our business, including those relating to the Internet and online commerce, Internet
advertising, consumer protection and privacy. Unfavorable changes could decrease demand for products and
services, limit marketing methods and capabilities, increase costs and/or subject us to additional liabilities.

For example, there is, and will likely continue to be, an increasing number of laws and regulations
pertaining to the Internet and online commerce that may relate to liability for information retrieved from or
transmitted over the Internet, online editorial and user-generated content, user privacy, behavioral targeting and
online advertising, taxation, liability for third-party activities and the quality of products and services. Our
current business partner arrangements with third parties, including Facebook, could be negatively impacted to the
extent that more restrictive privacy laws or regulations are enacted, particularly in the United States or European
Union. In addition, enforcement authorities in the United States continue to rely on their authority under existing
consumer protection laws to take action against companies relating to data privacy and security practices. The
growth and development of online commerce may prompt calls for more stringent consumer protection laws and
more aggressive enforcement efforts, which may impose additional burdens on online businesses generally.

Liberty Interactive Corporation currently is a controlling shareholder.

Liberty Interactive Corporation, or Liberty, effectively controls the outcome of all matters submitted to a

vote or for the consent of our stockholders (other than with respect to the election by the holders of our common
stock of 25% of the members of our Board of Directors and matters as to which Delaware law requires separate
class votes). Liberty’s control of us, as well as the existing provisions of our organizational documents and
Delaware law, may discourage or prevent a change of control of us, which may reduce the market price of our
common stock.

Our effective tax rate is impacted by a number of factors that could have a material impact on our financial
results and could increase the volatility of those results.

Due to the global nature of our business, we are subject to income taxes in the United States and other

foreign jurisdictions. In the event we incur net income in certain jurisdictions but incur losses in other
jurisdictions, we generally cannot offset the income from one jurisdiction with the loss from another, which
could increase our effective tax rate. Furthermore, significant judgment is required to calculate our worldwide
provision for income taxes. In the ordinary course of our business there are many transactions and calculations
where the ultimate tax determination is uncertain. By virtue of our previously filed separate company and
consolidated income tax returns with Expedia we are routinely under audit by federal, state and foreign taxing
authorities. Although we believe our tax estimates are reasonable, the final determination of audits could be
materially different from our historical income tax provisions and accruals. The results of an audit could have a
material effect on our financial position, results of operations, or cash flows in the period or periods for which
that determination is made.

Additionally, we earn an increasing portion of our income, and accumulate a greater portion of cash flow, in

foreign jurisdictions. Any repatriation of funds currently held in foreign jurisdictions may result in higher
effective tax rates and incremental cash tax payments. In addition, there have been proposals to amend U.S. tax
laws that would significantly impact the manner in which U.S. companies are taxed on foreign earnings.
Although we cannot predict whether or in what form any legislation will pass, if enacted, it could have a material
adverse impact on our U.S. tax expense and cash flows.

27

We cannot be sure that our intellectual property is protected from copying or use by others, including potential
competitors.

Our websites rely on content, brands and technology, much of which is proprietary. We protect our

proprietary content, brands and technology by relying on a combination of trademarks, copyrights, trade secrets,
patents and confidentiality agreements. In connection with our license agreements with third parties, we seek to
control access to, and the use and distribution of, proprietary technology, content and brands. Even with these
precautions, it may be possible for another party to copy or otherwise obtain and use our proprietary technology,
content or brands without authorization or to develop similar technology, content or brands independently.
Effective trademark, copyright, patent and trade secret protection may not be available in every jurisdiction in
which our services are made available, and policing unauthorized use of our proprietary technology, content and
brands is difficult and expensive. Therefore, in certain jurisdictions, we may be unable to protect our proprietary
technology, content and brands adequately against unauthorized third-party copying or use, which could
adversely affect our business or ability to compete. We cannot be sure that the steps we have taken will prevent
misappropriation or infringement of proprietary technology, content or brands. Any misappropriation or violation
of our rights could have a material adverse effect on our business. Furthermore, we may need to go to court or
other tribunals to enforce our intellectual property rights, to protect our trade secrets or to determine the validity
and scope of the proprietary rights of others. These proceedings might result in substantial costs and diversion of
resources and management attention. Our failure to protect our intellectual property in a cost-effective or
effective manner could have a material adverse effect on our business and ability to protect our technology,
content and brands.

We currently license from third parties and incorporate the technologies and content into our websites. As

we continue to introduce new services that incorporate new technologies and content, we may be required to
license additional technology, or content. We cannot be sure that such technology or content will be available on
commercially reasonable terms, if at all.

We are subject to foreign exchange risk.

We conduct a significant and growing portion of our business outside the United States. As a result, we face
exposure to movements in currency exchange rates, particularly those related to the Euro, British pound sterling,
Singapore dollar and Chinese renminbi. These exposures include, but are not limited to re-measurement gains
and losses from changes in the value of foreign denominated assets and liabilities; translation gains and losses on
foreign subsidiary financial results that are translated into U.S. dollars upon consolidation; and planning risk
related to changes in exchange rates between the time we prepare our annual and quarterly forecasts and when
actual results occur.

Depending on the size of the exposures and the relative movements of exchange rates, if we were to choose

not to hedge or were to fail to hedge effectively our exposure, we could experience a material adverse effect on
our financial statements and financial condition. As seen in some recent periods, in the event of severe volatility
in exchange rates the impact of these exposures can increase, and the impact on results of operations can be more
pronounced. In addition, the current environment and the increasingly global nature of our business have made
hedging these exposures both more complex and costly. We hedge certain short-term foreign currency exposures
with the purchase of forward exchange contracts. These hedge contracts only help mitigate the impact of changes
in foreign currency rates that occur during the term of the related contract period and carry risks of counter-party
failure. There can be no assurance that our hedges will have their intended effects.

System interruption and the lack of redundancy in some of our internal information systems may harm our
business.

We rely on computer systems to deliver content and services. We have experienced and may in the future
experience system interruptions that make some or all of these systems unavailable or prevent us from efficiently
fulfilling orders or providing content and services to users and third parties. Significant interruptions, outages or

28

delays in internal systems, or systems of third parties that we rely upon including multiple co-location providers
for data centers and network access, or deterioration in the performance of any such systems, would impair our
ability to process transactions or display content and decrease the quality of the services we offer to travelers and
users. These interruptions could include security intrusions and attacks on our systems for fraud or service
interruption (called “denial of service” or “bot” attacks). If we were to experience frequent or persistent system
failures, our business, reputations and brand could be harmed.

In addition, we lack backup systems or contingency plans for certain critical aspects of our operations or
business processes. Many other systems are not fully redundant and their disaster recovery or business continuity
planning may not be sufficient. Fire, flood, power loss, telecommunications failure, break-ins, earthquakes, acts
of war or terrorism, acts of God, computer viruses, electronic intrusion attempts from both external and internal
sources and similar events or disruptions may damage or impact or interrupt computer or communications
systems or business processes at any time. Although we have put measures in place to protect certain portions of
our facilities and assets, any of these events could cause system interruption, delays and loss of critical data, and
could prevent us from providing content and services to users, travelers and/or third parties for a significant
period of time. Remediation may be costly and we may not have adequate insurance to cover such costs.
Moreover, the costs of enhancing infrastructure to attain improved stability and redundancy may be time
consuming and expensive and may require resources and expertise that are difficult to obtain.

Our processing, storage and use personal information and other data exposes us to risks stemming external
and internal security breaches and failure to comply with governmental regulation, which could give rise to
liabilities.

There are numerous laws regarding privacy and the storing, sharing, use, processing, disclosure and

protection of personal information and other consumer data, the scope of which are changing, subject to differing
interpretations, and may be inconsistent between countries or conflict with other rules. We strive to comply with
all applicable laws, policies, legal obligations and industry codes of conduct relating to privacy and data
protection. Any failure or perceived failure by us to comply with our privacy policies, privacy-related obligations
to users or other third parties, or privacy-related legal obligations, or any compromise of security that results in
the unauthorized release or transfer of personally identifiable information or other user data, may result in
governmental enforcement actions, litigation or public statements that could harm our reputation and cause our
customers and members to lose trust in us, which could have an adverse effect on our business, brand, market
share and results of operations.

The regulatory framework for privacy issues worldwide is currently in flux and is likely to remain so for the

foreseeable future. Practices regarding the collection, use, storage, transmission and security of personal
information by companies operating over the Internet have recently come under increased public scrutiny. The
U.S. Congress and federal agencies, including the Federal Trade Commission and the Department of Commerce,
are reviewing the need for greater regulation for the collection and use of information concerning consumer
behavior on the Internet. U.S. courts are also considering the applicability of existing federal and state statutes,
including computer trespass and wiretapping laws, to the collection and exchange of information online. In
addition, the European Union is in the process of proposing reforms to its existing data protection legal
framework, which may result in a greater compliance burden for companies, including us, with users in Europe
and increased costs of compliance.

Potential security breaches to our systems, whether resulting from internal or external sources, could

significantly harm our business. A party, whether internal or external, that is able to circumvent our security
systems could misappropriate user information or proprietary information or cause significant interruptions in
our operations. In the past, we have experienced “denial-of-service” type attacks on our systems that have made
portions of our websites unavailable for short periods of time as well as unauthorized access of our systems and
data. We may need to expend significant resources to protect against security breaches or to address problems

29

caused by breaches, and reductions in website availability could cause a loss of substantial business volume
during the occurrence of any such incident. Because the techniques used to sabotage security change frequently,
often are not recognized until launched against a target and may originate from less regulated and remote areas
around the world, we may be unable to proactively address these techniques or to implement adequate preventive
measures. Security breaches could result in negative publicity, damage to reputation, exposure to risk of loss or
litigation and possible liability due to regulatory penalties and sanctions. Security breaches could also cause
travelers and potential users to lose confidence in our security, which would have a negative effect on the value
of our brand. Failure to adequately protect against attacks or intrusions, whether for our own systems or systems
of vendors, could expose us to security breaches that could have an adverse impact on financial performance.

We also face risks associated with security breaches affecting third parties conducting business over the
Internet. Much of our business is conducted with third party marketing affiliates, which may generate travel
reservations through our infrastructure or through our systems. In addition, we frequently use third parties to
process credit card payments. A security breach at such third party could be perceived by consumers as a security
breach of our systems and could result in negative publicity, damage our reputation, expose us to risk of loss or
litigation and possible liability and subject us to regulatory penalties and sanctions. In addition, such third parties
may not comply with applicable disclosure requirements, which could expose us to liability.

If the businesses we have acquired or invested in do not perform as expected or we are unable to effective
integrate acquired businesses, our operating results and prospects could be harmed.

We have acquired a number of businesses in the past, and our future growth may depend, in part, on future

acquisitions, any of which could be material to our financial condition and results of operations. Certain financial
and operational risks related to acquisitions that may have a material impact on our business are:

• Use of cash resources and incurrence of debt and contingent liabilities in funding acquisitions may

limit other potential uses of our cash, including stock repurchases, dividend payments and retirement of
outstanding indebtedness;

• Use of cash resources and incurrence of debt and contingent liabilities in funding acquisitions may

limit other potential uses of our cash, including stock repurchases, dividend payments and retirement of
outstanding indebtedness;

• Amortization expenses related to acquired intangible assets and other adverse accounting

consequences;

• Expected and unexpected costs incurred in identifying and pursuing acquisitions, and performing due

diligence on potential acquisition targets that may or may not be successful;

• Diversion of management’s attention or other resources from our existing business;

• Difficulties and expenses in integrating the operations, products, technology, privacy protection

systems, information systems or personnel of the acquired company;

•

Impairment of relationships with employees, suppliers and affiliates of our business and the acquired
business;

• The assumption of known and unknown debt and liabilities of the acquired company;

•

•

Failure of the acquired company to achieve anticipated traffic, revenues, earnings or cash flows or to
retain key management or employees;

Failure to generate adequate returns on acquisitions and investments;

• Entrance into markets in which we have no direct prior experience and increased complexity in our

business;

•

Impairment of goodwill or other intangible assets such as trademarks or other intellectual property
arising from acquisitions; and

• Adverse market reaction to acquisitions.

30

Moreover, we rely heavily on the representations and warranties provided to us by the sellers of acquired
companies, including as they relate to creation, ownership and rights in intellectual property and compliance with
laws and contractual requirements. Our failure to address these risks or other problems encountered in connection
with past or future acquisitions and investments could cause us to fail to realize the anticipated benefits of such
acquisitions or investments, incur unanticipated liabilities and harm our business generally.

We are currently relying on the “controlled company” exemption under NASDAQ Stock Market Listing
Rules, pursuant to which “controlled companies” are exempt from certain corporate governance requirements
otherwise applicable under NASDAQ listing rules.

The NASDAQ Stock Market Listing Rules exempt “controlled companies,” or companies of which more

than 50% of the voting power is held by an individual, a group or another company, from certain corporate
governance requirements, including those requirements that:

• A majority of the Board of Directors consist of independent directors;

• Compensation of officers be determined or recommended to the Board of Directors by a majority of its
independent directors or by a compensation committee comprised solely of independent directors; and

• Director nominees be selected or recommended to the Board of Directors by a majority of its

independent directors or by a nominating committee that is composed entirely of independent directors.

We currently rely on the controlled company exemption from the above requirements. Accordingly, our

stockholders will not be afforded the same protections generally as stockholders of other NASDAQ-listed
companies with respect to corporate governance for so long as we rely on these exemptions from the corporate
governance requirements.

If we are unable to successfully maintain effective internal control over financial reporting, investors may lose
confidence in our reported financial information and our stock price and business may be adversely impacted.

As a public company, we are required to maintain internal control over financial reporting and our

management is required to evaluate the effectiveness of our internal control over financial reporting as of the end
of each fiscal year. Additionally, we are required to disclose in our Annual Reports on Form 10-K our
management’s assessment of the effectiveness of our internal control over financial reporting and a registered
public accounting firm’s attestation report on this assessment. If we are not successful in maintaining effective
internal control over financial reporting, there could be inaccuracies or omissions in the consolidated financial
information we are required to file with the SEC. Additionally, even if there are no inaccuracies or omissions, we
could be required to publicly disclose the conclusion of our management that our internal control over financial
reporting or disclosure controls and procedures are not effective. These events could cause investors to lose
confidence in our reported financial information, adversely impact our stock price, result in increased costs to
remediate any deficiencies, attract regulatory scrutiny or lawsuits that could be costly to resolve and distract
management’s attention, limit our ability to access the capital markets or cause our stock to be delisted from The
NASDAQ Global Select Market or any other securities exchange on which we are then listed.

The market price and trading volume of our common stock may be volatile and may face negative pressure.

Our stock price has experienced, and could continue to experience in the future, substantial volatility. The
market price of our common stock is affected by a number of factors, including the risk factors described in this
section and other factors beyond our control. Factors affecting the trading price of our common stock could
include:

• Quarterly variations in our or our competitors’ results of operations;

• Changes in earnings estimates or recommendations by securities analysts;

•

Failure to meet market expectations;

31

• The announcement of new products or product enhancements by us or our competitors;

• Repurchases of our common stock pursuant to our share repurchase program which could also cause
our stock price to be higher than it would be in the absence of such a program and could potentially
reduce the market liquidity for our stock;

• Developments in our industry, including changes in governmental regulations; and

• General market conditions and other factors, including factors related to our operating performance or

the operating performance of our competitors.

Furthermore, the stock markets have experienced price and volume fluctuations that have affected and
continue to affect the market prices of equity securities of many companies. These fluctuations often have been
unrelated or disproportionate to the operating performance of those companies. These broad market and industry
fluctuations and general economic, political and market conditions, such as recessions, interest rate changes or
international currency fluctuations, may negatively impact the market price of our common stock regardless of
our actual operating performance.

Future sales of shares of our common stock in the public market, or the perception that such sales may occur,
may depress our stock price.

For the period ended December 31, 2013, the average daily trading volume of our common stock on The

NASDAQ Global Select Market was approximately 1.9 million shares. If our existing stockholders or their
distributees sell substantial amounts of our common stock in the public market, the market price of the common
stock could decrease significantly. The perception in the public market that our existing stockholders might sell
shares of common stock could also depress the trading price of our common stock. In addition, certain
stockholders have rights, subject to some conditions, to require us to file registration statements covering their
shares or to include their shares in registration statements that we may file for ourselves or other stockholders. If
Liberty or some other stockholder sells substantial amounts of our common stock in the public market, or if there
is a perception in the public market that Liberty might sell shares of our common stock, the market price of our
common stock could decrease significantly. A decline in the price of shares of our common stock might impede
our ability to raise capital through the issuance of additional shares of our common stock or other equity
securities.

Anti-takeover provisions in our organizational documents and Delaware law may discourage or prevent a
change of control, even if an acquisition would be beneficial to our stockholders, which could affect our stock
price adversely and prevent attempts by our stockholders to replace or remove our current management.

Our certificate of incorporation and bylaws contain provisions that could delay or prevent a change of

control of our company or changes in our Board of Directors that our stockholders might consider favorable.
Some of these provisions:

• Authorize the issuance of preferred stock which can be created and issued by the Board of Directors

without prior stockholder approval, with rights senior to those of our common stock; and

•

Prohibit our stockholders from filling board vacancies or calling special stockholder meetings.

We are subject to the provisions of Section 203 of the Delaware General Corporation Law, which may
prohibit certain business combinations with stockholders owning 15% or more of our outstanding voting stock.
These and other provisions in our certificate of incorporation, bylaws and Delaware law could make it more
difficult for stockholders or potential acquirers to obtain control of our Board of Directors or initiate actions that
are opposed by our then-current Board of Directors, including a merger, tender offer or proxy contest involving
our company. Any delay or prevention of a change of control transaction or changes in our Board of Directors
could cause the market price of our common stock to decline.

32

Item 1B. Unresolved Staff Comments

None.

Item 2.

Properties

We currently lease approximately 119,000 square feet for our corporate headquarters in Newton,

Massachusetts, pursuant to a lease with an expiration date of April 2015. In addition, in June 2013 we entered
into an additional lease for an approximately 280,000 square foot rental building which will be built in Needham,
Massachusetts by the lessor and will serve as our new corporate headquarters in conjunction with the expiration
of our current lease. Refer to “Note 12—Commitments and Contingencies” in the notes to our consolidated and
combined financial statements for further information on our future corporate headquarters.

We also lease an aggregate of approximately 382,000 square feet at approximately 30 other locations across

North America, Europe and Asia Pacific, primarily for our international management teams, sales offices, and
subsidiary headquarters, pursuant to leases with expiration dates through December 2030.

We believe that our current facilities are adequate for our current operations and that additional leased space

can be obtained on reasonable terms if needed. We do not legally own any real estate as of December 31, 2013.

Item 3.

Legal Proceedings

In the ordinary course of business, we and our subsidiaries are parties to legal proceedings and claims
involving alleged infringement of third-party intellectual property rights, defamation, and other claims. Rules of
the SEC require the description of material pending legal proceedings, other than ordinary, routine litigation
incident to the registrant’s business, and advise that proceedings ordinarily need not be described if they
primarily involve damages claims for amounts (exclusive of interest and costs) not individually exceeding 10%
of the current assets of the registrant and its subsidiaries on a consolidated basis. In the judgment of management,
none of the pending litigation matters that TripAdvisor and our subsidiaries are defending involves or is likely to
involve amounts of that magnitude. There may be claims or actions pending or threatened against us of which we
are currently not aware and the ultimate disposition of which would have a material adverse effect on us.

Item 4. Mine Safety Disclosures

Not applicable.

33

Part II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of

Equity Securities

Market Information

Our common stock is quoted on the Nasdaq Global Select Market, or NASDAQ, under the ticker symbol

“TRIP.” On February 6, 2014, the closing price of our common stock reported on NASDAQ was $77.14 per
share.

Our Class B common stock is not listed and there is no established public trading market for that security.

As of February 6, 2014, all of our Class B common stock was held by Liberty.

The following table sets forth, for the periods indicated, the high and low sale prices per share of our

common stock as reported on NASDAQ during the period indicated.

Year ended December 31, 2013:
Fourth Quarter 2013: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter 2013: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter 2013:
First Quarter 2013:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year ended December 31, 2012:
Fourth Quarter 2012: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third Quarter 2012: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second Quarter 2012:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First Quarter 2012:

High

Low

$90.43
$82.19
$65.41
$53.73

$47.00
$47.81
$46.30
$36.86

$68.11
$59.54
$48.18
$42.04

$28.63
$31.71
$33.23
$24.57

34

Performance Comparison Graph

The following graph provides a comparison of the total stockholder return from December 21, 2011 to
December 31, 2013 of an investment of $100 in cash on December 21, 2011 for TripAdvisor, Inc. common stock
and an investment of $100 in cash on November 30, 2011 for (i) the Standard and Poor’s 500 Index (the “S&P
500 Index”), (ii) the NASDAQ Composite Index, , and (iii) the Research Data Group (“RDG”) Internet
Composite Index. The RDG Internet Composite Index is an index of stocks representing the Internet industry,
including Internet software and service companies and e-commerce companies. The stock price performance
shown on the graph below is not necessarily indicative of future price performance. Data for the S&P 500 Index,
the NASDAQ Composite Index, and the RDG Internet Composite Index assume reinvestment of dividends. We
have never paid dividends on our common stock.

This performance comparison graph is not “soliciting material,” is not deemed filed with the Securities and

Exchange Commission and is not deemed to be incorporated by reference by any general statement
incorporating by reference this Annual Report on Form 10-K into any filing of TripAdvisor, Inc. under the
Securities Act of 1933, as amended (the “Securities Act”), or any filing under the Securities Exchange Act of
1934, as amended (the “Exchange Act”), except to the extent that we specifically request that the information be
treated as soliciting material or specifically incorporate this information by reference into any such filing, and
will not otherwise be deemed incorporated by reference into any other filing under the Securities Act or the
Exchange Act, except to the extent that we specifically incorporate it by reference.

Holders of Record

As of February 6, 2014, there were 129,432,796 outstanding shares of our common stock held by 3,150
stockholders of record, and 12,799,999 outstanding shares of our Class B common stock held by one stockholder
of record: Liberty.

35

Dividends

We have never declared or paid dividends and do not expect to pay any dividends for the foreseeable future.

Our ability to pay dividends is limited by the terms of a credit agreement, dated as of December 20, 2011, that
provides for a revolving credit facility and a term loan. Any future determination as to the declaration and
payment of dividends, if any, will be at the discretion of our Board of Directors and will depend on then-existing
conditions, including our financial condition, operating results, contractual restrictions, capital requirements,
business prospects and other factors our Board of Directors may deem relevant.

Unregistered Sales of Equity Securities

During the year ended December 31, 2013, we did not issue or sell any shares of our common stock or other

equity securities pursuant to unregistered transactions in reliance upon an exemption from the registration
requirements of the Securities Act.

Issuer Purchases of Equity Securities

In February 2013, we announced that our Board of Directors authorized the repurchase of $250 million of
shares of our common stock under a share repurchase program. We intend to use available cash and future cash
from operations to fund repurchases under the share repurchase program. The repurchase program has no
expiration date but may be suspended or terminated by the Board of Directors at any time. Our Board of
Directors will determine the price, timing, amount and method of such repurchases based on its evaluation of
market conditions and other factors, and any shares repurchased will be in compliance with applicable legal
requirements, at prices determined to be attractive and in the best interests of both the company and its
stockholders.

During the three months ended December 31, 2013, we repurchased 37,000 shares of outstanding common

stock under the share repurchase program at an average price of $78.35 per share. Below is a summary of our
common stock repurchases during the fourth quarter of 2013, the average price paid as well as the U.S. dollar
value of shares that may still be purchased as of December 31, 2013:

Period

October 1 to October 31 . . . . . . . . . . . . . . . . . .
November 1 to November 30 . . . . . . . . . . . . . .
December 1 to December 31 . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total
Number of
Shares
Purchased
as Part of
Publicly
Announced
Plans or
Programs

37,000
—
—

37,000

Approximate
Dollar Value
of Shares that
May Yet Be
Purchased
Under the
Plans or
Programs

$104,779,230
104,779,230
104,779,230

Total
Number
of Shares
Purchased

37,000
—
—

37,000

Average
Price
Paid per
Share (1)

$78.35
—
—

(1) These amounts include fees and commissions associated with the share repurchase.

Equity Compensation Plan Information

Our equity plan information required by this item is incorporated by reference to the information in Part III,

Item 12. of this Annual Report on Form 10-K.

36

Item 6.

Selected Financial Data

We have derived the following selected financial data presented below from our consolidated and combined

financial statements and related notes. The information set forth below is not necessarily indicative of future results
and should be read in conjunction with the consolidated and combined financial statements and related notes
appearing in Item 8 “Financial Statements and Supplementary Data” and Item 7 “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” of this Annual Report on Form 10-K. Historical results
are not necessarily indicative of the results to be expected in any future period. The financial statements and related
financial information pertaining to the periods preceding December 21, 2011 have been presented on a combined
basis and reflect the results of TripAdvisor that were ultimately transferred to us as part of the Spin-Off.

Year Ended December 31,

2013

2012

2011

2010

2009

(in thousands, except per share data)

Consolidated and Combined Statements of Operations

Data:

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $727,236 $559,215 $426,045 $313,525 $212,375
Revenue from Expedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217,425 203,751 211,018 171,110 139,714

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 944,661 762,966 637,063 484,635 352,089
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294,574 296,296 272,757 226,300 168,178
Net Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205,443 194,588 177,791 138,954 102,215
Net income attributable to TripAdvisor, Inc. . . . . . . . . . . . . . . 205,443 194,069 177,677 138,776 102,427
Net income per share attributable to TripAdvisor, Inc.

available to common shareholders:

Basic (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Diluted (1)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1.44 $
1.41

1.39 $
1.37

1.33 $
1.32

1.04 $
1.04

0.77
0.77

Shares used in computing net income per share:

Basic (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142,854 139,462 133,461 133,461 133,461
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 145,263 141,341 134,865 133,461 133,461
Diluted (1)

December 31,

2013

2012

2011

2010

2009

(in thousands)

Consolidated Balance Sheet Data:
Cash and cash equivalents, short and long term

marketable securities (2)

Working capital (deficit) (2)(3) . . . . . . . . . . . . . . . . .
Total assets (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt, less current portion (4)
. . . . . . . . . .
Other long-term obligations under build to suit

. . . . . . . . . . . . . . . . . . . . $ 670,706 $ 585,733 $183,532 $ 93,133 $ 31,364
(78,560)
574,826

34,112
722,889

387,396
1,473,014
300,000

436,854
1,299,194
340,000

151,792
835,886
380,000

lease . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity and invested equity (5) . .

7,877
864,480

—

—

726,968

293,537

539,632

389,914

—

—

—

—

Year Ended December 31,

2013

2012

2011

2010

2009

(in thousands)

Other Financial Data:
Adjusted EBITDA (6) . . . . . . . . . . . . . . . . . . . . . . . . .

$378,753

$352,474

$322,918

$260,963

$197,219

(1) See “Note 2—Significant Accounting Policies” in the notes to the consolidated and combined financial

(2)

statements in Item 8 below regarding our calculation of earnings per share numbers.
Includes one-time exercise proceeds of $215 million related to stock warrant exercises for the year ended
December 31, 2012. See “Note 4—Stock Based Awards and Other Equity Instruments” in the notes to the
consolidated and combined financial statements in Item 8 below for additional information on our equity
based instruments.

37

(3) Amount does not include available for sale long-term marketable securities of $188 million and $99 million,

as of December 31, 2013 and 2012, respectively.

(4) See “Note 8—Debt” in the notes to the consolidated and combined financial statements for information

regarding our long-term debt.

(5) See our consolidated and combined statements of changes in stockholders’ equity and

“Note 14—Stockholders’ Equity” in the notes to the consolidated and combined financial statements in
Item 8 below for additional information on changes to our stockholders’ equity and invested capital.

(6) To provide investors with additional information regarding our financial results, we have disclosed Adjusted

EBITDA, a non-GAAP financial measure, within this Annual Report on Form 10-K. Adjusted EBITDA is
the primary metric by which management evaluates the performance of our business and on which internal
budgets are based. We define Adjusted EBITDA as net income (loss) plus: (1) provision for income taxes;
(2) other (income) expense, net; (3) depreciation of property and equipment, including internal use software
and website development; (4) amortization of intangible assets; (5) stock-based compensation; and (6) non-
recurring expenses. Such amounts are detailed below. See a discussion of “Adjusted EBITDA” in Item 7.
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” within this
Annual Report on Form 10-K.

We have provided a reconciliation below of Adjusted EBITDA to net income, the most directly comparable

GAAP financial measure.

Year Ended December 31,

2013

2012

2011

2010

2009

(in thousands)

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation (1) . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . .
Spin-Off costs . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
Other expense, net
Provision for income taxes . . . . . . . . . . . . . . . . . .

$378,753
(29,495)
(5,731)
(48,953)
—
(9,872)
(79,259)

$352,474
(19,966)
(6,110)
(30,102)
—
(14,321)
(87,387)

$322,918
(18,362)
(7,523)
(17,344)
(6,932)
(863)
(94,103)

$260,963
(12,871)
(14,609)
(7,183)
—
(1,885)
(85,461)

$197,219
(9,330)
(13,806)
(5,905)
—
(1,638)
(64,325)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$205,443

$194,588

$177,791

$138,954

$102,215

(1)

Includes amortization of internal use software and website development costs.

38

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overview

TripAdvisor is the world’s largest online travel company. Our mission is to help people around the world

plan and have the perfect trip by giving them access to the reviews and opinions of the millions of travelers who
make up our global online community. TripAdvisor aggregates reviews and opinions about destinations,
accommodations (including hotels, B&Bs, specialty lodging and vacation rentals), restaurants and activities
throughout the world. Our platform also enables consumers to book hotels, vacation rentals, airline tickets,
vacation packages, destination services and even cruises.

Our branded websites include tripadvisor.com in the United States and localized versions of the website in

33 other countries, including China under the brand daodao.com. Our TripAdvisor-branded websites globally
reached more than 260 million monthly unique visitors during the year ended December 31, 2013, according to
Google Analytics. We feature over 125 million reviews and opinions on more than 775,000 hotels and
accommodations and approximately 550,000 vacation rentals—as well as more than 2 million restaurants and
400,000 attractions in 139,000 destinations throughout the world. Beyond travel-related content, our websites
also include links to the websites of our customers, including travel advertisers, allowing travelers to directly
book their travel arrangements. In addition to the flagship TripAdvisor brand, we now manage and operate 20
other travel media brands, connected by the common goal of providing comprehensive travel planning resources
across the travel sector.

Executive Summary

At present, our financial results are principally dependent on our ability to grow click-based advertising
revenue. We continue to invest in areas of potential click-based revenue growth, including international and
mobile initiatives, while also investing in our Display-based advertising, Business Listings and Vacation Rentals
businesses. We aim to leverage our position as the largest online travel company to become an increasingly
important partner for advertisers—including hoteliers, online travel agencies and other travel-related service
providers—by providing our customers with access to a large audience of highly-qualified, highly-engaged users.
The key drivers of our click-based and display-based advertising revenue are described below, as well as a
summary of our key growth areas and the current trends impacting our business.

Key Drivers of Click-Based Advertising Revenue

For the years ended December 31, 2013, 2012 and 2011, 74%, 77% and 79%, respectively, of our total
revenue came from our core CPC-based lead generation product. The key drivers of our click-based advertising
revenue include the growth in monthly unique hotel shoppers and revenue per hotel shopper.

• Hotel shoppers: Total traffic growth, or growth in monthly visits from unique visitors, is reflective of

our overall brand growth. We track and analyze sub-segments of traffic and their correlation to revenue
generation and utilize hotel shoppers as an indicator of revenue growth. We use the term “hotel
shoppers” to refer to users who view a listing of hotels in a city or visitors who view a specific hotel
page. Hotel shoppers tend to be seasonal and also tend to vary based on general economic conditions.
Our number of hotel shoppers increased 36% for the year ended December 31, 2013 over 2012 and
increased 32% for the year ended December 31, 2012 over 2011, according to our log files.

• Revenue per hotel shopper: Revenue per hotel shopper is a metric we use to analyze how effectively
we are able to monetize hotel shoppers based on a combination of user conversion and pricing. User
conversion is a measure of how many hotel shoppers ultimately click on a CPC link that generates
revenue for us. User conversion on our site is primarily driven by three factors: merchandising,
commerce coverage and choice. We define merchandising as the number and location of ads that are
available on a page; we define commerce coverage as whether we have a client who can take an online
booking for a particular property; and we define choice as the number of clients available for any given

39

property, allowing the user to shop for the best price. Pricing is the effective CPC that online travel
agencies and hoteliers are willing to pay us for a hotel shopper lead. Revenue per hotel shopper
decreased 13% for the year ended December 31, 2013 in comparison to 2012, and decreased 8% for the
year ended December 31, 2012 in comparison to 2011, according to our log files.

In summary, our CPC revenue depends on the number of hotel shoppers that are interested in a property,

whether there is a commerce link available for that hotel shopper to click on for that property, whether there are
several commerce choices available for that property so the hotel shopper has the benefit of pricing and
availability from multiple sources and what our customers are willing to pay us for the lead.

Key Drivers of Display-Based Advertising Revenue

For the years ended December 31, 2013, 2012 and 2011, 13%, 12% and 13%, respectively, of our total
revenue came from our display-based advertising product. The key drivers of our display-based advertising
revenue include the growth in number of impressions, or the number of times an ad is displayed on our site, and
the cost per thousand impressions, or CPM. Our number of impressions sold increased 34% for the year ended
December 31, 2013 over 2012 and increased 6% for the year ended December 31, 2012 over 2011, while pricing
decreased 5% for the year ended December 31, 2013 over 2012 and increased 1% for the years ended
December 31, 2012 over 2011, according to our customer logs.

Key Growth Areas

We continue to invest in areas of potential growth, including our social, mobile and global initiatives as well

as our Business Listings and Vacation Rentals products.

Mobile. Mobile is an investment area that is geared towards creating a more complete user experience by

reinforcing the TripAdvisor brand when users are in-market. In the year ended December 31, 2013, we saw
strong mobile user uptake, as aggregate downloads of our TripAdvisor, City Guides, SeatGuru, Jetsetter and
GateGuru mobile apps reached 82 million downloads and average monthly unique visitors via smartphone and
tablet devices grew over 170% year-over-year from 32 million to 87 million, according to company logs. We
believe that travelers will increasingly use mobile devices, including smartphones and tablets, to conduct travel
research and planning.

Social. Our Wisdom of Friends initiative is a core component of our strategic growth plan. We believe that
having a strong social presence improves engagement on our sites and improves the sites’ “stickiness” amongst
the users. As a result, we continue to deepen our integration with Facebook. As of December 31, 2013, and
according to AppData, an independent application tracking traffic service, TripAdvisor has averaged over
36 million monthly Facebook users via its TripAdvisor Facebook application. We offer these Facebook users a
more personalized and social travel planning experience that enables travelers to engage with their own Facebook
friends’ reviews and opinions when planning their perfect trip on TripAdvisor.

Business Listings. Created in early 2010, our Business Listings product enables hotel and accommodation
owners to list pertinent property information on TripAdvisor, bringing them closer to potential customers and
thereby increasing direct bookings. In the year ended December 31, 2013, we grew our Business Listings
customer base over 38% to 69,000 subscribers, representing approximately 9% of our current hotel and
accommodation listings on TripAdvisor branded sites. We continue to expand our sales force and improve
features to grow our subscriber base.

Vacation Rentals. As of December 31, 2013, we had amassed an inventory of approximately 550,000
properties, up more than 80% during the year, across our TripAdvisor Vacation Rentals, U.S.-based FlipKey, and
European-based Holiday Lettings and Niumba. We offer individual property owners and property managers the
ability to list using a subscription-based fee structure or a free-to-list, commission-based option and we believe
our highly-engaged and motivated user community creates a competitive advantage for us in this market.

40

Current Trends Affecting Our Business

Increasing Competition. The travel review industry and, more generally, the business of collecting and
aggregating travel-related resources and information, continue to be increasingly competitive. In recent years, an
increasing number of companies, such as search companies Google, Inc. and Baidu.com, Inc. and several large
online travel agencies, have begun to collect and aggregate travel information and resources. We plan to continue
to invest in order to remain the leading source of travel reviews as well as continuing to enhance our content and
user experience. Refer to our discussion above in “—Competition” in Item 1 “Business” section for additional
information on our competition.

Increasing Use of Internet and Social Media to Access Travel Information. Commerce, information and
advertising continue to migrate to the Internet and away from traditional media outlets. We believe that this trend
will continue to create strategic growth opportunities, allowing us to attract new consumers and develop unique
and effective advertising solutions. Consumers are increasingly using online social media channels, such as
Facebook and Twitter, as a means to communicate and exchange information, including travel information and
opinions. We have made significant efforts related to social networking in order to leverage the expanding use of
this channel and enhance traffic diversification and user engagement. We are also continually adapting our user
experience in response to a changing Internet environment and usage trends. For example, in 2012, we invested
in building and introducing to users hotel metasearch functionality for our smartphone platforms and in 2013, we
completed the process of implementing hotel metasearch functionality on our desktop and tablet platforms. Refer
to our metasearch discussion above under “Improving the Hotel Shopper Experience” in the “Our Strategy”
section in Item 1 “Business” for additional information on our hotel metasearch transition.

Increasing Mobile Usage. Users are increasingly using smartphone and tablet computing devices to access
the Internet. To address these growing user demands, we continue to extend our platform to develop smartphone
and tablet applications to deliver travel information and resources. Although the substantial majority of our
smartphone users also access and engage with our websites on personal computers and tablets where we display
advertising, our users could decide to access our products primarily through smartphone devices. We have just
begun to display graphic advertising on smartphones, however, our smartphone monetization strategies are still
developing, as smartphone monetization was less than 20% of desktop monetization of hotel shoppers during the
year ended December 31, 2013 while tablets monetize more closely to desktops. Mobile growth and development
remains a key strategy and we will continue to invest and innovate in this growing platform to help us maintain
and grow our user base, engagement and monetization over the long term.

Click-Based Advertising Revenue. In recent years, the majority of our revenue growth resulted from higher
click-based advertising revenue due to increased traffic on our websites and an increase in the volume of clicks
on our advertisers’ placements. Although click-based advertising revenue growth has generally been driven by
traffic volume, we remain focused on the various factors that could impact revenue growth, including, but not
limited to, the growth in hotel shoppers, CPC pricing fluctuations, the overall economy, the ability of advertisers
to monetize our traffic, the quality and mix of traffic to our websites, and the quality and mix of traffic from our
advertising placements to advertisers, as well as advertisers’ evolving approach to transaction attribution models
and return on investment targets. We monitor and regularly respond to changes in these factors in order to
strategically improve our user experience, customer satisfaction and monetization in this dynamic environment.
For example, in order to improve user experience, we introduced metasearch functionality to our hotel shoppers
as discussed above under “Improving the Hotel Shopper Experience” in the “Our Strategy” section in Item 1
“Business.”

Spin-Off

During 2011, Expedia, Inc., or Expedia, announced its plan to separate into two independent public
companies in order to better achieve certain strategic objectives of its various businesses. We refer to this
transaction as the “Spin-Off.” On December 20, 2011, following the close of trading on the NASDAQ Global
Select Market (“NASDAQ”), the Spin-Off was completed, and TripAdvisor began trading as an independent

41

public company on December 21, 2011. Expedia effected the Spin-Off by means of a reclassification of its
capital stock that resulted in the holders of Expedia capital stock immediately prior to the time of effectiveness of
the reclassification having the right to receive a proportionate amount of TripAdvisor capital stock. In connection
with the Spin-Off, Expedia contributed or transferred all of the subsidiaries and assets relating to Expedia’s
TripAdvisor Media Group to TripAdvisor and TripAdvisor assumed all of the liabilities relating to Expedia’s
TripAdvisor Media Group.

For purposes of governing certain of the ongoing relationships between us and Expedia at and after the

Spin-Off, and to provide for an orderly transition, we and Expedia have entered into various agreements,
including, among others, the Separation Agreement, the Tax Sharing Agreement, the Employee Matters
Agreement and Transition Services Agreement, and commercial agreements. The full texts of the Separation
Agreement, the Tax Sharing Agreement, the Employee Matters Agreement and the Transition Services
Agreement are incorporated by reference in this Annual Report on Form 10-K as Exhibits 2.1, 10.2, 10.3 and
10.4. TripAdvisor has satisfied its obligations under the Separation Agreement, the Employee Matters Agreement
and the Transition Services Agreement. TripAdvisor continues to be subject to certain post-spin obligations
under the Tax Sharing Agreement.

Segment

We have one operating and reportable segment. The segment is determined based on how our chief

operating decision maker manages our business, makes operating decisions, evaluates operating performance and
allocates resources. The chief operating decision maker for the company is our Chief Executive Officer.

42

Results of Operations
Selected Financial Data
(in thousands, except per share data)

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012 2012 vs. 2011

30%
7%

24%

47%
38%
51%
30%
48%
(6)%
— %
— %

39%

(1)%

241%
(11)%
(55)%

(31)%

1%
(9)%

6%
(100)%

6%

4%
3%

2%
3%

7%

31%
(3)%

20%

11%
27%
51%
69%
9%
(19)%
(100)%
(100)%

28%

9%

(37)%
2,629%
175%

1,559%

4%
(7)%

9%
355%

9%

5%
4%

4%
5%

9%

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $727,236 $559,215 $426,045
217,425 203,751 211,018
Revenue from Expedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs and expenses:

944,661 762,966 637,063

Cost of revenue (exclusive of amortization) (1) . . . . . .
Selling and marketing (2) . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Technology and content (2)
General and administrative (2) . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . .
Shared services fee with Expedia . . . . . . . . . . . . . . . . .
Spin-off costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17,714

10,873
12,074
368,353 266,239 209,176
57,448
86,640
130,673
44,770
75,641
98,121
18,362
19,966
29,495
7,523
6,110
5,731
9,222
—
—
6,932
—
—

Total costs and expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

650,087 466,670 364,306

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense):

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

294,574 296,296 272,757

1,738

510
(10,074) (11,381)
(3,450)

(1,536)

808
(417)
(1,254)

Total other expense, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

(9,872) (14,321)

(863)

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . .

284,702 281,975 271,894
(79,259) (87,387) (94,103)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net (income) loss attributable to noncontrolling interest . . .

205,443 194,588 177,791
(114)

(519)

—

Net income attributable to TripAdvisor, Inc.

. . . . . . . . . . . . $205,443 $194,069 $177,677

Earnings per share attributable to TripAdvisor, Inc :

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

1.44 $
1.41 $

1.39 $
1.37 $

1.33
1.32

Weighted average common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

142,854 139,462 133,461
145,263 141,341 134,865

Other financial data:
Adjusted EBITDA (3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $378,753 $352,474 $322,918

(1) Excludes amortization as follows:

Amortization of acquired technology included in

amortization of intangibles . . . . . . . . . . . . . . . . . . . . $

949 $

708 $

578

Amortization of website development costs included

in depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,602

12,816

12,438

(2) Includes stock-based compensation as follows:

Selling and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . $ 10,643 $
Technology and content
. . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . .

21,053
17,257

4,622 $

11,400
14,080

3,216
3,931
10,197

$ 20,551 $ 13,524 $ 13,016

(3) See “Adjusted EBITDA” discussion below for more information and for a reconciliation of Adjusted
EBITDA to net income, the most directly comparable financial measure calculated and presented in
accordance with GAAP.

43

Adjusted EBITDA

To provide investors with additional information regarding our financial results, we have disclosed Adjusted

EBITDA in this Annual Report on Form 10-K, a non-GAAP financial measure. We have provided
reconciliations below of Adjusted EBITDA to net income, the most directly comparable GAAP financial
measure. A “non-GAAP financial measure” refers to a numerical measure of a company’s historical or future
financial performance, financial position, or cash flows that excludes (or includes) amounts that are included in
(or excluded from) the most directly comparable measure calculated and presented in accordance with GAAP in
such company’s financial statements.

We define Adjusted EBITDA as net income (loss) plus: (1) provision for income taxes; (2) other (income)

expense, net; (3) depreciation of property and equipment, including internal use software and website
development; (4) amortization of intangible assets; (5) stock-based compensation; and (6) non-recurring
expenses. Adjusted EBITDA is the primary metric by which management evaluates the performance of its
business and on which internal budgets are based. In particular, the exclusion of certain expenses in calculating
Adjusted EBITDA facilitates operating performance comparisons on a period-to-period basis. Adjusted EBITDA
eliminates items that are either not part of our core operations, such as non-recurring expenses, or those costs that
do not require a cash outlay, such as stock-based compensation. Adjusted EBITDA also excludes depreciation
and amortization expense, which is based on our estimates of the useful life of tangible and intangible assets.
These estimates could vary from actual performance of the asset, are based on historical costs and other factors
and may not be indicative of current or future capital expenditures. We believe that by excluding certain items,
such as stock-based compensation and non-recurring expenses, Adjusted EBITDA corresponds more closely to
the cash that operating income generated from our business and allows investors to gain an understanding of the
factors and trends affecting the ongoing cash earnings capabilities of our business, from which capital
investments are made and debt is serviced.

Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in

isolation or as a substitute for analysis of our results reported in accordance with GAAP. Some of these
limitations are:

• Adjusted EBITDA does not reflect our cash expenditures or future requirements for capital

expenditures or contractual commitments;

• Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

• Adjusted EBITDA does not consider the potentially dilutive impact of stock-based compensation;

• Although depreciation and amortization are non-cash charges, the assets being depreciated and

amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital
expenditure requirements for such replacements or for new capital expenditure requirements;

• Adjusted EBITDA does not reflect tax payments that may represent a reduction in cash available to us;

and

• Other companies, including companies in our own industry, may calculate Adjusted EBITDA

differently than we do, limiting its usefulness as a comparative measure.

Because of these limitations, you should consider Adjusted EBITDA alongside other financial performance

measures, including various cash flow metrics, net income and our other GAAP results.

44

The following table is a reconciliation of Adjusted EBITDA to net income, the most directly comparable

financial measure calculated and presented in accordance with GAAP, for the periods presented:

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . .
Spin-off costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . .

Net income

Year ended December 31,

2013

2012

2011

$378,753
(29,495)
(5,731)
(48,953)
—
(9,872)
(79,259)

(in thousands)
$352,474
(19,966)
(6,110)
(30,102)
—
(14,321)
(87,387)

$322,918
(18,362)
(7,523)
(17,344)
(6,932)
(863)
(94,103)

205,443

194,588

177,791

(1)

Includes amortization of internal use software and website development costs.

Reclassifications

Certain reclassifications have been made to conform the prior period’s data to the current format. These
reclassifications had no net effect on our consolidated and combined financial statements and were not material.

Revenue

We derive substantially all of our revenue through the sale of advertising, primarily through click-based
advertising and, to a lesser extent, display-based advertising. In addition, we earn revenue through a combination
of subscription-based offerings related to our Business Listings and Vacation Rentals products, transaction
revenue from selling room nights on our transactional sites, and other revenue including content licensing.

Click-based advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Display-based advertising . . . . . . . . . . . . . . . . . . . . . . . . . .
Subscription, transaction and other . . . . . . . . . . . . . . . . . . .

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

(in millions)
$588
94
81

$763

$500
86
51

$637

$696
119
130

$945

18%
26%
60%

24%

18%
10%
58%

20%

2013 vs. 2012

Revenue increased $182 million during the year ended December 31, 2013 when compared to the same
period in 2012, primarily due to an increase in click-based advertising revenue of $108 million. The primary
driver of the increase in click-based advertising revenue was an increase in hotel shoppers of 36% for the year
ended December 31, 2013, partially offset by lower revenue per hotel shopper of 13% for the year ended
December 31, 2013, primarily due to a combination of lower user conversion related to our transition to hotel
metasearch, growth in hotel shoppers on smartphones, which have a lower monetization rate than desktops and
tablets, and growth in emerging international markets that are currently monetizing at lower levels than our
mature markets. Display-based advertising increased by $25 million during the year ended December 31, 2013,
primarily as a result of a 34% increase in the number of impressions sold due to increased sales productivity
coupled with our new Delayed Ad Call product, and worldwide growth particularly in emerging markets when
compared to the same period in 2012, partially offset by a decrease in pricing by 5% for the year ended
December 31, 2013. Subscription, transaction and other revenue increased by $49 million during the year ended
December 31, 2013, primarily due to growth in our Business Listings and Vacation Rentals products.

45

2012 vs. 2011

Revenue increased $126 million during the year ended December 31, 2012 when compared to the same
period in 2011, primarily due to an increase in click-based advertising revenue of $88 million. The primary
driver of the increase in click-based advertising revenue was an increase in hotel shoppers during the year ended
December 31, 2012, when compared to the same period for 2011, of 32%, partially offset by lower revenue per
hotel shopper of 8% for the year ended December 31, 2012, primarily due to lower clicks per hotel shopper due
to our site redesign in September 2011. Display-based advertising increased by $8 million during the year ended
December 31, 2012, primarily as a result of a 6% increase in the number of impressions sold when compared to
the same period in 2011, and an increase in pricing by 1% for the year ended December 31, 2012. Subscription,
transaction and other revenue increased by $30 million during the year ended December 31, 2012, primarily due
to growth in our Business Listings and Vacation Rentals products.

The following table presents our revenue by geographic region, which reflects how we measure our business

internally. Revenue by geography is based on the location of our websites:

North America (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EMEA (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
APAC (3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
LATAM (4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

($ in millions)
$409
240
82
32

$763

$360
218
46
13

$637

$494
291
122
38

$945

21%
21%
49%
20%

24%

13%
10%
80%
137%

20%

(1) United States and Canada*
(2) Europe, Middle East and Africa
(3) Asia-Pacific
(4) Latin America
*

Included in international revenue for discussion purposes.

International revenue increased $105 million and $88 million during the years ended December 31, 2013

and 2012, respectively, compared to the same periods in 2012 and 2011. International revenue represented 51%,
49%, and 45% of total revenue during the years ended December 31, 2013, 2012, and 2011, respectively. The
increase in international revenue, in absolute dollars and as a percentage of total revenue, is primarily due to
additional investment in international expansion and growth in international hotel shoppers.

In addition to the above product revenue discussion, Revenue from Expedia, which consists primarily of

click-based advertising, is as follows:

Year ended December 31,
2011
2012
2013

% Change

2013 vs. 2012

2012 vs. 2011

Revenue from Expedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013 vs. 2012

($ in millions)
$ 204

$ 217
23.0% 26.7% 33.1%

$ 211

7%

(3)%

Revenue from Expedia increased $13 million during the year ended December 31, 2013, respectively, when

compared to the same period in 2012, primarily due to lower click volume sent to Expedia, primarily related to
our transition to hotel metasearch which was more than offset by higher CPC pricing paid by Expedia during this
time period. For information on our relationship with Expedia refer to “Note 15—Related Party Transactions” in
the notes to our consolidated and combined financial statements.

46

Revenue from Expedia decreased $7 million during the year ended December 31, 2012 when compared to

the same period in 2011, primarily due to lower CPC pricing paid by Expedia, partially offset by higher click
volume sent to Expedia in 2012.

2012 vs. 2011

Cost of Revenue

Cost of revenue consists of expenses that are closely correlated or directly related to revenue generation,

including ad serving fees, flight search fees, credit card fees and data center costs.

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

($ in millions)
$ 12

$ 18
1.9% 1.6% 1.7%

$ 11

47%

11%

Cost of revenue increased $6 million during the year ended December 31, 2013 when compared to the same
period in 2012, primarily due to increased data center costs, driven by higher site traffic and merchant credit card
fees.

2013 vs. 2012

Cost of revenue increased $1 million during the year ended December 31, 2012 when compared to the same

period in 2011, primarily due to increased merchant credit card fees.

2012 vs. 2011

Selling and Marketing

Sales and marketing expenses primarily consist of direct costs, including search engine marketing, or SEM,
other traffic acquisition costs, syndication costs and affiliate program commissions, brand advertising and public
relations. In addition, our indirect sales and marketing expense consists of personnel and overhead expenses,
including salaries, commissions, benefits, stock-based compensation expense and bonuses for sales, sales
support, customer support and marketing employees.

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

Direct costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Personnel and overhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

($ in millions)
$ 177
89

$ 137
72

$ 243
125

Total selling and marketing . . . . . . . . . . . . . . . . . . . . . . .

$ 368

$ 266

$ 209

% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

39.0% 34.9% 32.8%

38%
40%

38%

29%
25%

27%

2013 vs. 2012

Direct selling and marketing costs increased $66 million during the year ended December 31, 2013 when
compared to the same period in 2012, primarily due to increased SEM costs, other traffic acquisition costs and
brand advertising costs, including offline advertising, partially offset by a decrease in spending in social media
costs. Personnel and overhead costs increased $36 million during the year ended December 31, 2013 when
compared to the same period in 2012, primarily due to an increase in headcount to support business growth,
including international expansion and employees joining us through recent business acquisitions, and also
increased stock-based compensation costs.

47

2012 vs. 2011

Direct selling and marketing costs increased $40 million during the year ended December 31, 2012 when

compared to the same period in 2011, primarily due to increased search engine marketing costs, brand
advertising costs and investments in social media costs. We increased our spending on social media in the year
ended December 31, 2012 compared to the same period in 2011, in order to increase social engagement on our
websites. Personnel and overhead costs increased $17 million during the year ended December 31, 2012 when
compared to the same period in 2011, primarily due to an increase in headcount to support business growth,
including international expansion.

Technology and Content

Technology and content expenses consist of personnel and overhead expenses, including salaries and
benefits, stock-based compensation expense and bonuses for salaried employees and contractors engaged in the
design, development, testing, content support, and maintenance of our websites. Other costs include licensing and
maintenance expense.

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

Personnel and overhead . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 121
10

($ in millions)
$ 80
7

Total technology and content . . . . . . . . . . . . . . . . . . . .

$ 131

$ 87

$ 51
6

$ 57

51%
45%

51%

56%
7%

51%

% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13.8% 11.4% 9.0%

2013 vs. 2012

Technology and content costs increased $44 million during the year ended December 31, 2013 when
compared to the same period in 2012, primarily due to increased personnel costs from increased headcount to
support business growth, including international expansion, enhanced site features, extending our products onto
smartphone and tablet platforms, and development of our hotel metasearch product, as well as an increase in
stock based compensation and additional personnel costs related to employees joining us through recent business
acquisitions.

2012 vs. 2011

Technology and content costs increased $30 million during the year ended December 31, 2012 when
compared to the same period in 2011, primarily due to increased personnel costs from increased headcount to
support business growth, including international expansion, enhanced site features, extending our products onto
smartphone and tablet platforms, and development of our hotel metasearch product, as well as an increase in
stock based compensation.

48

General and Administrative

General and administrative expense consists primarily of personnel and related overhead costs, including

executive leadership, finance, legal and human resource functions and stock-based compensation as well as
professional service fees and other fees including audit, legal, tax and accounting, and other costs including bad
debt expense and our charitable foundation costs.

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

Personnel and overhead . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional service fees and other . . . . . . . . . . . . . . . . . . . .

($ in millions)
$ 51
25

$ 66
32

Total general and administrative . . . . . . . . . . . . . . . . .

$ 98

$ 76

$ 37
8

$ 45

30%
28%

30%

39%
203%

69%

% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10.4% 9.9% 7.0%

2013 vs. 2012

General and administrative costs increased $22 million during the year ended December 31, 2013, when

compared to the same period in 2012, primarily due to increased personnel costs related to an increase in stock-
based compensation, as well as increased headcount to support business growth and additional professional
service fees in order to support our operations and an increase in our bad debt provision.

2012 vs. 2011

General and administrative costs increased $31 million during the year ended December 31, 2012, when
compared to the same period in 2011, due to increased personnel and overhead costs related to an increase in
stock based compensation, as well as increased headcount to support business growth, and a full year of costs
related to additional headcount and professional service fees to support our operations as a standalone public
company in 2012. We also incurred increased professional service fees primarily related to legal and tax
initiatives. In addition, in connection with the Spin-Off, we assumed Expedia’s obligation to fund a charitable
foundation (see “Note 12—Commitments and Contingencies” in the notes to the consolidated and combined
financial statements). Our expense related to the funding of this charitable foundation was $7 million for the year
ended December 31, 2012.

Shared Services Fee with Expedia

Prior to the Spin-Off, our shared services fee was comprised of allocations from Expedia for accounting,

legal, tax, corporate development, treasury, financial reporting, real estate management and included an
allocation of employee compensation within these functions. These allocations were determined based on what
we and Expedia considered to be reasonable reflections of the utilization of services provided or the benefit
received by us.

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

($ in millions)

Shared services fee with Expedia . . . . . . . . . . . . . . . . . . . .
% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$—

$— $ 9

0%

(100)%

0%

0% 1.4%

Shared services fee costs incurred for the use of Expedia shared services ceased in connection with the Spin-

Off. Refer to “Note 15—Related Party Transactions” in the notes to our consolidated and combined financial
statements for further information on our relationship with Expedia.

49

Depreciation

Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013 vs. 2012

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

($ in millions)
$ 20

$ 29
3.1% 2.6% 2.9%

$ 18

48%

9%

Depreciation expense increased $9 million during the year ended December 31, 2013 when compared to the

same period in 2012 primarily due to increased amortization related to capitalized software and website
development costs.

2012 vs. 2011

Depreciation expense increased $2 million during the year ended December 31, 2012 when compared to the

same period in 2011 primarily due to increased amortization related to capitalized software and website
development costs and additional depreciation of $1 million related to purchased software licenses and leasehold
improvements.

Amortization of Intangible Assets

Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . .
% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

($ in millions)
$ 6

$ 6
0.6% 0.8% 1.2%

$ 8

(6)%

(19)%

2013 vs. 2012

Amortization of intangible assets did not materially change during the year ended December 31, 2013 when

compared to the same period in 2012. Amortization related to acquired definite lived intangibles from business
acquisitions during 2013 was more than offset by the completion of amortization related to certain technology
intangible assets from prior years.

Amortization of intangible assets decreased $2 million during the year ended December 31, 2012 when

compared to the same period in 2011, primarily due to the completion of amortization related to certain
technology intangible assets.

2012 vs. 2011

Interest Income

Interest income primarily consists of interest earned and amortization of discounts and premiums on our

marketable securities.

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

50

($ in millions)
$ 1

$ 2
0.2% 0.1% 0.1%

$ 1

241%

(37)%

2013 vs. 2012

Interest income increased $1 million during the year ended December 31, 2013 when compared to the same
period in 2012. The increase in interest income is primarily due to the fact that we began investing in marketable
securities during the fourth quarter of 2012. Refer to “Note 4—Financial Instruments” for additional information
on our current portfolio as of December 31, 2013.

Interest income did not materially change during the year ended December 31, 2012 when compared to the

2012 vs. 2011

same period in 2011.

Interest Expense

Interest expense primarily consists of interest incurred, commitment fees and debt issuance cost

amortization related to our Credit Agreement and Chinese Credit Facilities.

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
% of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2013 vs. 2012

($ in millions)
$ 11

$ 10
1.1% 1.5% 0.1%

$—

(11)%

2,629%

The decrease in interest expense is primarily due to the lower outstanding borrowings and effective interest

rates during the year ended December 31, 2013 over the same period during 2012 related to our Term Loan.
Refer to “Note 8—Debt” for additional information on our outstanding borrowing facilities.

The increase in interest expense is related to interest incurred as a result of us entering into our Credit

Agreement for the year ending December 31, 2012 over the same period during 2011.

2012 vs. 2011

Other Expense, Net

Other Expense, Net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2

($ in millions)
$3

$1

(55)%

175%

Other, net is primarily comprised of net foreign exchange losses and disposal of fixed assets for the periods

Year ended December 31,

% Change

2013

2012

2011

2013 vs 2012

2012 vs 2011

presented.

Provision for Income Taxes

Year ended December 31,

% Change

2013

2012

2011

2013 vs. 2012

2012 vs. 2011

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

51

($ in millions)
$ 87

$ 79
27.8% 31.0% 34.6%

$ 94

(9)%

(7)%

2013 vs. 2012

Our effective tax rates for the years ended December 31, 2013 and 2012 were 27.8% and 31.0%,

respectively. Our effective tax rate is less than the federal statutory rate primarily due to earnings in jurisdictions
outside the United States, where our effective tax rate is lower. This is partly driven by the current statutory tax
rate of 23% in the United Kingdom and our tax incentive on qualifying income in Singapore granted by the
Singapore Economic Development Board in 2011. Our effective tax rate is partially offset by state income taxes,
non-deductible stock compensation and accruals on uncertain tax positions.

The decrease in the effective tax rate for 2013 compared to the 2012 rate was primarily due to an increase in

earnings in jurisdictions outside the United States as well as an internal restructuring that occurred during the
fourth quarter of 2012. This restructuring was undertaken within our non-U.S. operations to align our global
structure for more efficient treasury management and global cash deployment.

During the third quarter of 2013, Massachusetts enacted a statute that changed how sales are apportioned

from being a cost of performance measure to market based sourcing. The impact of such will decrease our
overall state tax provision in 2014. Additionally, the United Kingdom statutory tax rate is set to decrease from
23% to 21% effective April 1, 2014, which will also reduce our effective tax rate.

2012 vs. 2011

Our effective tax rate was lower than the 35% federal statutory rate primarily due to earnings in jurisdictions

outside the United States, where our effective tax rate is lower, which was partially offset by state income taxes
and accruals on uncertain tax positions. The change in the effective rate for 2012 compared to the 2011 rate was
primarily due to an increase in earnings in jurisdictions outside the United States and a decrease in state income
taxes, as well as the internal restructuring.

Liquidity and Capital Resources

The following section explains how we have generated and used our cash historically, describes our current

capital resources and discusses our future financial commitments.

Cash Requirements

The following table aggregates our material contractual obligations and minimum commercial commitments

as of December 31, 2013:

By Period

Less than
1 year

1 to 3 years

3 to 5 years

More than
5 years

Term Loan (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected interest payments on Term Loan (1) . . . . . . . . . . .
Chinese credit facilities (1) . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Build to suit lease obligation (2) . . . . . . . . . . . . . . . . . . . . . .
Purchase obligations (3) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

$340
14
28
86
144
1

$ 40
5
28
13

—

1

(in millions)
$300
9

—
19
10
—

Total (4)(5)(6) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$613

$ 87

$338

$—
—
—
16
19
—

$ 35

$—
—
—
38
115
—

$153

(1) The amounts included as expected interest payments on the Term Loan in this table are based on the current
effective interest rate and payment terms as of December 31, 2013, but, could change significantly in the

52

future. Amounts assume that our existing debt is repaid at maturity and do not assume additional borrowings
or refinancings of existing debt. See “Note 8—Debt” in the notes to the consolidated and combined financial
statements for additional information on our Term Loan and Chinese Credit Facilities.

(2) Estimated future minimum rental payments for our future corporate headquarters in Needham, MA. See

discussion under “Office Lease Commitments” below.

(3) Excludes amounts already recorded on the consolidated balance sheet at December 31, 2013.
(4) Excluded from the table was $38 million of unrecognized tax benefits, including interest and penalties, that
we have recorded in other long-term liabilities for which we cannot make a reasonably reliable estimate of
the amount and period of payment. We estimate that none of these amounts will be paid within the next
twelve months.
In connection with the Spin-Off, we assumed Expedia’s obligation to fund a charitable foundation. The
Board of Directors of the charitable foundation is currently comprised of Stephen Kaufer- President and
Chief Executive Officer, Julie M.B. Bradley-Chief Financial Officer and Seth J. Kalvert- Senior Vice
President, General Counsel and Secretary. Our obligation was calculated at 2.0% of OIBA in 2013. For a
discussion regarding OIBA see “Note 16—Segment Information” in the notes to the consolidated and
combined financial statements. This future commitment has been excluded from the table above.

(5)

(6) Excludes spending on anticipated leasehold improvements on our Needham, Massachusetts lease, including
design, development, construction costs, and the purchase and installation of equipment, net of related
Landlord incentives, which we estimate will begin in the fourth quarter of 2014 thru the second quarter of
2015 and currently estimate will cost in the range of $35-$40 million.

Term Loan Facility Due 2016 and Revolving Credit Facility

On December 20, 2011, in connection with the Spin-Off, we entered into the Credit Agreement, which

provides $600 million of borrowing including:

•

•

the Term Loan Facility, or Term Loan, in an aggregate principal amount of $400 million with a term of
five years due December 2016; and

the Revolving Credit Facility in an aggregate principal amount of $200 million available in U.S.
dollars, Euros and British pound sterling with a term of five years expiring December 2016.

The Term Loan and any loans under the Revolving Credit Facility bear interest by reference to a base rate or
a Eurocurrency rate, in either case plus an applicable margin based on our leverage ratio. We are also required to
pay a quarterly commitment fee, on the average daily unused portion of the Revolving Credit Facility for each
fiscal quarter and fees in connection with the issuance of letters of credit. The Term Loan and loans under the
Revolving Credit Facility currently bear interest at LIBOR plus 150 basis points, or the Eurocurrency Spread, or
the alternate base rate (“ABR”) plus 50 basis points, and undrawn amounts are currently subject to a commitment
fee of 22.5 basis points.

As of December 31, 2013 we are using a one-month interest period Eurocurrency Spread which is

approximately 1.7% per annum. Interest is currently payable on a monthly basis while we are borrowing under
the one-month interest rate period. The current interest rates are based on current assumptions, leverage and
LIBOR rates and do not take into account that rates will reset periodically. A 25 basis point change in the interest
rate on the current Term Loan balance would result in an increase or decrease to interest expense of
approximately $0.9 million per annum.

The Revolving Credit Facility includes $40 million of borrowing capacity available for letters of credit and
$40 million for borrowings on same-day notice. As of December 31, 2013 there are no outstanding borrowings
under our Revolving Credit Facility.

Prepayments

We may voluntarily repay any outstanding borrowing under the Credit Agreement at any time without

premium or penalty, other than customary breakage costs with respect to Eurocurrency loans.

53

Guarantees

All obligations under the Credit Agreement are unconditionally guaranteed by us and each of our existing

and subsequently acquired or organized direct or indirect wholly-owned domestic and foreign restricted
subsidiaries, subject to certain exceptions for controlled foreign corporations, foreign subsidiaries where
applicable law would otherwise be violated or non-material subsidiaries.

Covenants

The Credit Agreement contains a number of covenants that, among other things, restrict our ability to: incur

additional indebtedness, create liens, enter into sale and leaseback transactions, engage in mergers or
consolidations, sell or transfer assets, pay dividends and distributions or repurchase our capital stock, make
investments, loans or advances, prepay certain subordinated indebtedness, make certain acquisitions, engage in
certain transactions with affiliates, amend material agreements governing certain subordinated indebtedness, and
change our fiscal year. The Credit Agreement also requires us to maintain a maximum leverage ratio and a
minimum cash interest coverage ratio, and contains certain customary affirmative covenants and events of
default, including a change of control. If an event of default occurs, the lenders under the Credit Agreement will
be entitled to take various actions, including the acceleration of all amounts due under Credit Agreement and all
actions permitted to be taken by a secured creditor.

As of December 31, 2013 we believe we are in compliance with all of our debt covenants.

Chinese Credit Facilities

In addition to our borrowings under the Credit Agreement, we maintain our Chinese Credit Facilities. As of

December 31, 2013 and 2012, we had $28.5 million and $32.1 million of short term borrowings outstanding,
respectively.

Certain of our Chinese subsidiaries entered into a RMB 138,600,000 (approximately $22 million), one-year
revolving credit facility with Bank of America (the “Chinese Credit Facility—BOA”) that is currently subject to
review on a periodic basis with no specific expiration period. During the year ended December 31, 2012, this
credit line was increased to RMB 189,000,000 (approximately $30 million). During the year ended December 31,
2013, we made a payment inclusive of interest of RMB 68,283,570 (approximately $10.9 million). We currently
have $12.7 million of outstanding borrowings from this credit facility as of December 31, 2013. Our Chinese
Credit Facility—BOA currently bears interest based at 100% of the People’s Bank of China’s base rate and was
5.6% as of December 31, 2013.

In addition, during April 2012, certain of our Chinese subsidiaries entered into a RMB 125,000,000
(approximately $20 million) one-year revolving credit facility with J.P. Morgan Chase Bank (“Chinese Credit
Facility-JPM”). This credit facility was renewed for an additional year in April 2013. During the year ended
December 31, 2013, we made a payment inclusive of interest of RMB 24,281,546 (approximately $3.9 million).
We currently have $15.8 million of outstanding borrowings from this credit facility as of December 31, 2013.
Our Chinese Credit Facility—JPM currently bears interest based at 100% of the People’s Bank of China’s base
rate and was 5.6% as of December 31, 2013.

Office Lease Commitments

We currently lease approximately 119,000 square feet for our corporate headquarters in Newton,

Massachusetts, pursuant to a lease with an expiration date of April 2015. We also lease an aggregate of
approximately 382,000 square feet at approximately 30 other locations across North America, Europe and Asia
Pacific, primarily for our international management teams, sales offices, and subsidiary headquarters, pursuant to
leases with expiration dates through December 2030. We currently have no equipment leases as of December 31,
2013.

54

In June 2013, TripAdvisor LLC (“TA LLC”), our indirect, wholly owned subsidiary, entered into a lease

(the “Lease”), for a new corporate headquarters. Pursuant to the Lease, the landlord will build an approximately
280,000 square foot rental building in Needham, Massachusetts (the “Premises”), and thereafter lease the
Premises to TA LLC as TripAdvisor’s new corporate headquarters for an initial term of 15 years and 7 months. If
the landlord fails to deliver the Premises according to the schedule, subject to certain conditions, TA LLC may be
entitled to additional free rent, or in extreme cases, a right to terminate the Lease. Under the Lease, TA LLC is
required to pay an initial base rent of $33.00 per square foot per year, increasing to $34.50 per square foot by the
final year of the initial term, as well as all real estate taxes and other building operating costs. TA LLC also has
an option to extend the term of the Lease for two consecutive terms of five years each.

The aggregate future minimum lease payments are $143.5 million and are currently scheduled to be paid,
beginning in November 2015, as follows: $1.1 million for 2015, $9.3 million for 2016, $9.3 million for 2017,
$9.3 million for 2018 and $114.6 million for 2019 and thereafter. The Lease has escalating rental payments and
initial periods of free rent. TA LLC was also obligated to deliver a letter of credit to the Landlord in the amount
of $0.8 million as security deposit, which amount is subject to increase under certain circumstances. TA LLC
also has an option to extend the term of the Lease for two consecutive terms of five years each. In connection
with the Lease, TripAdvisor entered into a Guaranty (the “Guaranty”), pursuant to which TripAdvisor provides
full payment and performance guaranty for all of TA LLC’s obligations under the Lease.

We have concluded we are the deemed owner (for accounting purposes only) of the Premises during the
construction period under GAAP build to suit lease accounting. As building construction began in the fourth
quarter of 2013, we recorded estimated project construction costs incurred by the landlord as an asset and a
corresponding long term liability in “Property and equipment, net” and “Other long-term liabilities,”
respectively, on our consolidated balance sheets. We will increase the asset and corresponding long term liability
as additional building costs are incurred by the landlord during the construction period.

Once the landlord completes the construction of the Premises (estimated to be May 2015), we will evaluate
the Lease in order to determine whether or not the Lease meets the criteria for “sale-leaseback” treatment. If the
Lease meets the “sale-leaseback” criteria, we will remove the asset and the related liability from its consolidated
balance sheet and treat the Lease as either an operating or capital lease based on the our assessment of the
accounting guidance.

If the Lease does not meet “sale-leaseback” criteria, we will treat the Lease as a financing obligation and
lease payments will be attributed to (1) a reduction of the principal financing obligation; (2) imputed interest
expense; and (3) land lease expense (which is considered an operating lease) representing an imputed cost to
lease the underlying land of the facility. In addition, the underlying building asset will be depreciated over the
building’s estimated useful life. And at the conclusion of the lease term, we would de-recognize both the net
book values of the asset and financing obligation. Although we will not begin making lease payments pursuant to
the Lease until November 2015, the portion of the lease obligations allocated to the land is treated for accounting
purposes as an operating lease that commenced in 2013.

Purchase Obligations

These amounts represent minimum non-cancelable purchase obligations with certain of our vendors, which

we expect to utilize in the ordinary course of business.

Letters of Credit

As of December 31, 2013, we have issued unused letters of credit totaling $1 million, related to our property

leases.

55

Sources and Uses of Cash

Our cash flows from operating, investing and financing activities, as reflected in the consolidated and

combined statements of cash flows, are summarized in the following table:

Year ended December 31,

2013

2012

2011

(in millions)

Net cash provided by (used in):

Operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 350
$(197)
$(170)

$ 239
$(244)
$ 190

$ 218
$(539)
$ 412

Our principal source of liquidity is cash flows generated from operations, although liquidity needs can also
be met through drawdowns under our credit facilities discussed above. As of December 31, 2013 and 2012, we
had $671 million and $586 million of cash, cash equivalents and short and long-term available-for-sale
marketable securities. As of December 31, 2013 approximately $442 million of our cash, cash equivalents and
short and long-term marketable securities are held by our international subsidiaries, primarily in the United
Kingdom, and are related to earnings we intend to reinvest permanently outside the United States. Cumulative
undistributed earnings of foreign subsidiaries that we intend to indefinitely reinvest outside of the United States
totaled approximately $481 million as of December 31, 2013. Should we distribute, or be treated under certain
U.S. tax rules as having distributed, the earnings of foreign subsidiaries in the form of dividends or otherwise, we
may be subject to U.S. income taxes. Determination of the amount of any unrecognized deferred income tax
liability on this temporary difference is not practicable because of the complexities of the hypothetical
calculation. Cash held is primarily denominated in U.S. dollars.

Historically, the cash we generate has been sufficient to fund our working capital requirements, capital
expenditures and to meet our long term debt obligations and other financial commitments. Management believes
that our cash and cash equivalents and available for sale marketable securities, combined with expected cash
flows generated by operating activities and available cash from our credit facilities will be sufficient to fund our
ongoing working capital requirements, capital expenditures, business growth initiatives, meet our long term debt
obligations and other financial commitments, fund our new corporate lease obligations, share repurchases and
fund any potential acquisitions for at least the next twelve months. However, if during that period or thereafter,
we are not successful in generating sufficient cash flow from operations or in raising additional capital when
required in sufficient amounts and on terms acceptable to us, we may be required to reduce our planned capital
expenditures and scale back the scope of our business growth initiatives, either of which could have a material
adverse effect on our future financial condition or results of operations.

Operating Activities

2013 vs. 2012

For the year ended December 31, 2013, net cash provided by operating activities increased by $111 million

or 46% when compared to the same period in 2012, primarily due to an increase in net income of $11 million and
an increase in non-cash items not affecting cash flows of $35 million, which is primarily related to increased
stock based compensation and depreciation. Working capital movements increased $64 million for the year
ended December 31, 2013 when compared to the same period in 2012, primarily due to an increase in operating
cashflow from deferred merchant payables of $18 million and lower income tax payments primarily due to a
lower effective tax rate with the remaining increase related to the timing of customer receipts, cash receipts from
Expedia, income tax payments, and vendor payments.

Investing Activities

For the year ended December 31, 2013, net cash provided by investing activities increased by $47 million

when compared to the same period in 2012, primarily due to the sale and maturity of marketable securities of

56

$326 million in 2013. This was primarily offset by an increase in the purchases of marketable securities by $213
million, cash paid for 2013 business acquisitions of $35 million, net of cash acquired, and an increase in capital
expenditures of $26 million. In addition, we received $7 million during the three months ended March 31, 2012
from Expedia related to Spin-Off, which did not reoccur in 2013.

Financing Activities

For the year ended December 31, 2013, net cash provided by financing activities decreased by $360 million
when compared to the same period in 2012 primarily due to an increase of $20 million in principal payments on
our Term Loan, payments of $145 million for common stock share repurchases under our authorized share
repurchase program, a reduction of $207 million in proceeds related to the exercise of our stock options and
warrants, primarily due to one-time warrant proceeds of $215 million during 2012 and the introduction in Q3
2013 of the net share settlement of our stock option exercises, and a $15 million repayment of our outstanding
borrowings on our Chinese Credit Facilities in 2013. This was offset by a $10 million repayment of our
outstanding borrowing on our Revolving Credit Facility in 2012 that did not reoccur in 2013 and $22 million
paid to purchase the remaining shares of our non-controlling interest in 2012 that did not reoccur in 2013.

2012 vs. 2011

Operating Activities

For the year ended December 31, 2012, net cash provided by operating activities increased by $21 million or

10% when compared to the same period in 2011, primarily due to an increase in net income of $17 million and
an increase in non-cash items not affecting cash flows of $9 million, which is primarily related to increased stock
based compensation, offset by a decrease in working capital movements of $5 million. The decrease in working
capital movements in 2012 vs. 2011 was primarily driven by the classification of activity with Expedia of $17
million which was classified in operating activities in 2012, as compared to investing activities in the periods
prior to the Spin-Off, offset by the timing of customer cash receipts and the timing of tax and vendor payments.

Investing Activities

For the year ended December 31, 2012, net cash provided by investing activities increased by $295 million

when compared to the same period in 2011, primarily due to the cessation of net cash transfers to Expedia related
to business operations in the periods prior to the Spin-Off in 2011 of $96 million and a distribution of
approximately $406 million to Expedia immediately prior to the Spin-Off in 2011. This was primarily offset by
the purchase of $219 million of marketable securities in 2012, as we began purchasing debt securities in the
fourth quarter of 2012.

Financing Activities

For the year ended December 31, 2012, net cash provided by financing activities decreased by $222 million
when compared to the same period in 2011 primarily due to funding related to our term loan facility borrowing in
conjunction with the Spin-Off of $400 million in 2011. This was offset by proceeds from the exercise of our
stock options and warrants of $231 million, net of payment of minimum withholding taxes related to the
settlement of equity awards of $7 million in 2012. In addition we paid $20 million in principal payments on our
Term Loan, a $10 million repayment of our outstanding borrowing on our Revolving Credit Facility, and paid
$22 million to purchase the remaining shares of our noncontrolling interest in 2012.

Off-Balance Sheet Arrangements

As of December 31, 2013, we did not have any off-balance sheet arrangements, as defined in

Item 303(a)(4)(ii) of Regulation S-K of the SEC, that have, or are reasonably likely to have, a current or future
effect on our financial condition, results of operations, liquidity, capital expenditures or capital resources.

57

Contingencies

Legal Proceedings

In the ordinary course of business, we and our subsidiaries are parties to legal proceedings and claims
involving alleged infringement of third-party intellectual property rights, defamation, and other claims. Rules of
the SEC require the description of material pending legal proceedings, other than ordinary, routine litigation
incident to the registrant’s business, and advise that proceedings ordinarily need not be described if they
primarily involve damages claims for amounts (exclusive of interest and costs) not individually exceeding 10%
of the current assets of the registrant and its subsidiaries on a consolidated basis. In the judgment of management,
none of the pending litigation matters that the Company and its subsidiaries are defending involves or is likely to
involve amounts of that magnitude. There may be claims or actions pending or threatened against us of which we
are currently not aware and the ultimate disposition of which could have a material adverse effect on us.

Related Party Transactions

For information on our relationships with Expedia and Liberty Interactive Corporation refer to “Note 15—

Related Party Transactions” in the notes to our consolidated and combined financial statements.

Critical Accounting Policies and Estimates

Critical accounting policies and estimates are those that we believe are important in the preparation of our

consolidated and combined financial statements because they require that management use judgment and
estimates in applying those policies. We prepare our consolidated and combined financial statements and
accompanying notes in accordance with GAAP.

Preparation of the consolidated and combined financial statements and accompanying notes requires that
management make estimates and assumptions that affect the reported amounts of assets and liabilities and the
disclosure of contingent assets and liabilities as of the date of the consolidated and combined financial statements
as well as revenue and expenses during the periods reported. Management bases its estimates on historical
experience, where applicable, and other assumptions that it believes are reasonable under the circumstances.
Actual results may differ from estimates under different assumptions or conditions.

There are certain critical estimates that we believe require significant judgment in the preparation of the

consolidated and combined financial statements. We consider an accounting estimate to be critical if:

•

It requires us to make an assumption because information was not available at the time or it included
matters that were highly uncertain at the time management was making the estimate; and/or

• Changes in the estimate or different estimates that management could have selected may have had a

material impact on our financial condition or results of operations.

Our significant accounting policies and estimates are more fully described in “Note 2—Significant

Accounting Policies” in the notes to our consolidated and combined financial statements. A discussion of
information about the nature and rationale for our critical accounting estimates is below.

Business Combination Valuations and Recoverability of Goodwill, Indefinite and Definite-Lived Intangible
Assets

Goodwill. We account for acquired businesses using the purchase method of accounting which requires that

the assets acquired and liabilities assumed be recorded at the date of acquisition at their respective fair
values. Any excess of the purchase price over the estimated fair values of the net assets acquired is recorded as
goodwill. We assess goodwill, which is not amortized, for impairment annually as of October 1, or more
frequently, if events and circumstances indicate impairment may have occurred. We test goodwill for impairment

58

at the reporting unit level (operating segment or one level below an operating segment). We have one operating
and reportable segment. The segment is determined based on how our chief operating decision maker manages
our business, makes operating decisions and evaluates operating performance.

In the evaluation of goodwill for impairment, we first perform a qualitative assessment to determine whether
it is more likely than not that the fair value of the reporting unit is less than the carrying amount. If we determine
that it is not more likely than not that the fair value of goodwill is less than its carrying amount, no further testing
is necessary. If, however, we determine that it is more likely than not that the fair value of goodwill is less than
its carrying amount, we then perform a quantitative assessment and compare the fair value of the reporting unit to
the carrying value. If the carrying value of a reporting unit exceeds its fair value, the goodwill of that reporting
unit is potentially impaired and we proceed to step two of the impairment analysis. In step two of the analysis, we
will record an impairment loss equal to the excess of the carrying value of the reporting unit’s goodwill over its
implied fair value should such a circumstance arise.

Indefinite-Lived Intangible Assets. Intangible assets that have indefinite lives are not amortized and are
tested for impairment annually on October 1, or whenever events or changes in circumstances indicate that the
carrying value may not be recoverable. Similar to the qualitative assessment for goodwill, we may assess
qualitative factors to determine if it is more likely than not that the fair value of the indefinite-lived intangible
asset is less than its carrying amount. If we determine that it is not more likely than not that the fair value of the
indefinite-lived intangible asset is less than its carrying amount, no further testing is necessary. If, however, we
determine that it is more likely than not that the fair value of the indefinite-lived intangible asset is less than its
carrying amount, we compare the fair value of the indefinite-lived asset with its carrying amount. If the carrying
value of an individual indefinite-lived intangible asset exceeds its fair value, the individual asset is written down
by an amount equal to such excess. The assessment of qualitative factors is optional and at our discretion. We
may bypass the qualitative assessment for any indefinite-lived intangible asset in any period and resume
performing the qualitative assessment in any subsequent period.

As part of our qualitative assessment for our 2013 impairment analysis, the factors that we considered for

our goodwill and indefinite-lived intangible assets included, but were not limited to: (a) changes in
macroeconomic conditions in the overall economy and the specific markets in which we operate, (b) our ability
to access capital, (c) changes in the online travel industry, (d) changes in the level of competition, (e) comparison
of our current financial performance to historical and budgeted results, (f) changes in excess market
capitalization over book value based on our current common stock price and latest consolidated balance sheet,
and (g) comparison of the excess of the fair value of our of trade names and trademarks to the carrying value of
those same assets, using the results of our most recent quantitative assessment. After considering these factors
and the impact that changes in such factors would have on the inputs used in our previous quantitative
assessment, we determined for our goodwill and indefinite-lived intangible assets that it was more likely than not
that these assets were not impaired. Therefore no impairment charges were recognized to our consolidated
statement of operations during the year ended December 31, 2013 for our goodwill or indefinite-lived intangible
assets.

Since the annual impairment tests in October 2013, there have been no events or changes in circumstances

to indicate any potential impairment and our goodwill and indefinite lived intangibles are not currently
considered at risk. In the event that future circumstances indicate that any portion of our goodwill or our
indefinite-lived intangibles is impaired, an impairment analysis would be performed.

Definite-Lived Intangible Assets. Intangible assets with definite lives and other long-lived assets are carried

at cost and are amortized on a straight-line basis over their estimated useful lives of two to eleven years. The
straight-line method of amortization is currently used for our definite-lived intangible assets as it approximates,
or is our best estimate, of the distribution of the economic use of our identifiable intangible assets. We review the
carrying value of long-lived assets or asset groups, including property and equipment, to be used in operations
whenever events or changes in circumstances indicate that the carrying amount of the assets might not be
recoverable.

59

Factors that would necessitate an impairment assessment include a significant adverse change in the extent

or manner in which an asset is used, a significant adverse change in legal factors or the business climate that
could affect the value of the asset, or a significant decline in the observable market value of an asset, among
others. If such facts indicate a potential impairment, we assess the recoverability of the asset by determining if
the carrying value of the asset exceeds the sum of the projected undiscounted cash flows expected to result from
the use and eventual disposition of the asset over the remaining economic life of the asset. If the recoverability
test indicates that the carrying value of the asset is not recoverable, we will estimate the fair value of the asset
using appropriate valuation methodologies which would typically include an estimate of discounted cash flows.
Any impairment would be measured as the difference between the asset’s carrying amount and its estimated fair
value. We have not identified any circumstances that would warrant an impairment assessment as of
December 31, 2013.

For additional information on our goodwill, indefinite-lived intangibles and definite-lived intangibles refer

to “Note 7—Goodwill and Intangible Assets, net” in the notes to our consolidated and combined financial
statements.

Income Taxes

We compute and account for our income taxes on a separate tax return basis. We record income taxes under

the liability method. Deferred tax assets and liabilities reflect our estimation of the future tax consequences of
temporary differences between the carrying amounts of assets and liabilities for book and tax purposes. We
determine deferred income taxes based on the differences in accounting methods and timing between financial
statement and income tax reporting. Accordingly, we determine the deferred tax asset or liability for each
temporary difference based on the enacted tax rates expected to be in effect when we realize the underlying items
of income and expense. We consider all relevant factors when assessing the likelihood of future realization of our
deferred tax assets, including our recent earnings experience by jurisdiction, expectations of future taxable
income and the carryforward periods available to us for tax reporting purposes, as well as assessing available tax
planning strategies. We may establish a valuation allowance to reduce deferred tax assets to the amount we
believe is more likely than not to be realized. Due to inherent complexities arising from the nature of our
businesses, future changes in income tax law, tax sharing agreements or variances between our actual and
anticipated operating results, we make certain judgments and estimates. Therefore, actual income taxes could
materially vary from these estimates.

We record liabilities to address uncertain tax positions we have taken in previously filed tax returns or that

we expect to take in a future tax return. The determination for required liabilities is based upon an analysis of
each individual tax position, taking into consideration whether it is more likely than not that our tax position,
based on technical merits, will be sustained upon examination. For those positions for which we conclude it is
more likely than not it will be sustained, we recognize the largest amount of tax benefit that is greater than 50%
likely of being realized upon ultimate settlement with the taxing authority. The difference between the amount
recognized and the total tax position is recorded as a liability. The ultimate resolution of these tax positions may
be greater or less than the liabilities recorded.

We have not provided for deferred U.S. income taxes on undistributed earnings of certain foreign

subsidiaries that we intend to reinvest permanently outside the United States. Should we distribute earnings of
foreign subsidiaries in the form of dividends or otherwise, we may be subject to U.S. income taxes. Due to
complexities in tax laws and various assumptions that would have to be made, it is not practicable, at this time, to
estimate the amount of unrecognized deferred U.S. taxes on these earnings.

See “Note 9—Income Taxes” in the notes to our consolidated and combined financial statements for further

information on income taxes.

60

Stock-Based Compensation

Stock Options

The exercise price for all stock options granted by us to date has been equal to the market price of the
underlying shares of common stock at the date of grant. In this regard, when making stock option awards, our
practice is to determine the applicable grant date and to specify that the exercise price shall be the closing price
of our common stock on the date of grant. Stock options granted during the year ended December 31, 2013 had a
term of ten years from the date of grant and generally vest over a four-year requisite service period.

During the year ended December 31, 2013, we issued 2,824,583 of primarily service based stock options

under the 2011 Incentive Plan with a weighted average grant-date fair value per option of $28.30. We will
amortize the fair value, net of estimated forfeitures, as stock-based compensation expense over the vesting term
on a straight-line basis, with the amount of compensation expense recognized at any date at least equaling the
portion of the grant-date fair value of the award that is vested at that date. We use historical data to estimate pre-
vesting option forfeitures and record share-based compensation expense only for those awards that are expected
to vest. Changes in estimated forfeitures will be recognized through a cumulative catch-up adjustment in the
period of change and will also impact the amount of stock compensation expense to be recognized in future
periods.

The estimated fair value of the options granted under the 2011 Incentive Plan to date, have been calculated

using a Black-Scholes Merton option-pricing model (“Black-Scholes model”). The Black-Scholes model
incorporates assumptions to value stock-based awards, which includes the risk-free rate of return, expected
volatility, expected term and expected dividend yield.

Our risk-free interest rate is based on the rates currently available on zero-coupon U.S. Treasury issues, in

effect at the time of the grant, whose remaining maturity period most closely approximates the stock option’s
expected term assumption. We estimate volatility of our common stock by using an average of our historical
stock price volatility and of publicly traded companies that we consider peers based on daily price observations
over a period equivalent to or approximate to the expected term of the stock option grants. The decision to use a
weighted average volatility factor with our peer group was based upon the relatively short period of availability
of data on our common stock. We estimate our expected term using the simplified method for all stock options as
we do not have sufficient historical exercise data on our common stock. Our expected dividend yield is zero, as
we have not paid any dividends on our common stock to date and do not expect to pay any cash dividends for the
foreseeable future.

Restricted Stock Units (RSUs)

RSUs are stock awards that are granted to employees entitling the holder to shares of our common stock as
the award vests. RSUs are measured at fair value based on the number of shares granted and the quoted price of
our common stock at the date of grant. We amortize the fair value, net of estimated forfeitures, as stock-based
compensation expense over the vesting term on a straight-line basis, with the amount of compensation expense
recognized at any date at least equaling the portion of the grant-date fair value of the award that is vested at that
date.

Performance-based stock options and RSUs vest upon achievement of certain company-based performance

conditions and a requisite service period. On the date of grant, the fair value of performance-based awards is
determined, which is calculated using the same method as our service based stock options and RSUs described
above. We then assess whether it is probable that the performance targets would be achieved. If assessed as
probable, compensation expense will be recorded for these awards over the estimated performance period. At
each reporting period, we will reassess the probability of achieving the performance targets and the performance
period required to meet those targets. The estimation of whether the performance targets will be achieved and of
the performance period required to achieve the targets requires judgment, and to the extent actual results or

61

updated estimates differ from our current estimates, the cumulative effect on current and prior periods of those
changes will be recorded in the period estimates are revised, or the change in estimate will be applied
prospectively depending on whether the change affects the estimate of total compensation cost to be recognized
or merely affects the period over which compensation cost is to be recognized. The ultimate number of shares
issued and the related compensation expense recognized will be based on a comparison of the final performance
metrics to the specified targets.

Estimates of fair value are not intended to predict actual future events or the value ultimately realized by

employees who receive these awards, and subsequent events are not indicative of the reasonableness of our
original estimates of fair value. We have considered many factors when estimating expected forfeitures,
including our historical attrition rates, the employee class and historical experience. The estimate of stock awards
that will ultimately be forfeited requires significant judgment and, to the extent that actual results or updated
estimates differ from our current estimates, such amounts will be recorded as a cumulative adjustment in the
period such estimates are revised.

Refer to “Note 4—Stock Based Awards and Other Equity Instruments” in the notes to our consolidated and

combined financial statements for further information on current year equity award activity.

Websites and Internal Use Software Development Costs

We capitalize certain costs incurred during the application development stage related to the development of
websites and internal use software when it is probable the project will be completed and the software will be used
as intended. Such costs are amortized on a straight-line basis over the estimated useful life of the related asset,
generally estimated to be three to five years. Capitalized costs include internal and external costs, if direct and
incremental, and deemed by management to be significant. We expense costs related to the planning and post-
implementation phases of software and website development as these costs are incurred. Maintenance and
enhancement costs (including those costs in the post-implementation stages) are typically expensed as incurred,
unless such costs relate to substantial upgrades and enhancements to the website or software resulting in added
functionality, in which case the costs are capitalized. To the extent that we change the manner in which we
develop and test new features and functionalities related to our websites and internal use software, assess the
ongoing value of capitalized assets or determine the estimated useful lives over which the costs are amortized,
the amount of website and internal use software development costs we capitalize and amortize could change in
future periods.

Refer to “Note 6—Fixed Assets” in the notes to our consolidated and combined financial statements for

further information on our development of websites and internal use software.

Recently Adopted Accounting Pronouncements

For a discussion of new accounting pronouncements, see “Note 2—Significant Accounting Policies” in the

notes to our consolidated and combined financial statements.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

Market Risk Management

We are exposed to certain market risks, including changes in interest rates and foreign currency exchange

rates that could adversely affect our results of operations or financial condition. We manage our exposure to
these risks through established policies and procedures and by assessing the anticipated near-term and long-term
fluctuations in interest rates and foreign currency exchange rates. Our objective is to mitigate potential income
statement, cash flow and market exposures from changes in interest and foreign exchange rates.

62

Interest Rates

Our current exposure to changes in interest rates relate primarily to our investment portfolio and the
outstanding principal on our Term Loan. Our interest income and expense is most sensitive to fluctuations in
U.S. interest rates and Libor. Changes in interest rates affect the interest earned on our cash, cash equivalents and
marketable securities and the fair value of those securities, as well as the amount of interest we pay on our
outstanding debt.

We currently invest our excess cash in cash deposits at major global banks, money market mutual funds and

marketable securities. Our investment policy and strategy are focused on preservation of capital and supporting
our liquidity requirements. We invest in highly-rated securities, and our investment policy limits the amount of
credit exposure to any one issuer. The policy requires investments to be investment grade, with the primary
objective of minimizing the potential risk of principal loss.

In order to provide a meaningful assessment of the interest rate risk associated with our investment
portfolio, we performed a sensitivity analysis to determine the impact a change in interest rates would have on
the value of our current investment portfolio assuming a 100 basis point parallel shift in the yield curve. Based on
our investment positions as of December 31, 2013, a hypothetical 100 basis point increase in interest rates across
all maturities would result in an approximate $3.4 million incremental decline in the fair market value of the
portfolio. Such losses would only be realized if we sold the investments prior to maturity.

As of December 31, 2013, we had $340 million of debt under our Term Loan, which has a variable rate. The
variable interest rate on the Term Loan is based on current assumptions, leverage and LIBOR rates. Based on our
current loan balance through December 31, 2013, a 25 basis point change in our interest rate on the Term Loan
would result in an increase or decrease to interest expense of approximately $0.9 million per annum. We
currently do not hedge our interest rate risk; however, we are continually evaluating the interest rate market, and
if we become increasingly exposed to potentially volatile movements in interest rates, and if these movements
are material, this could cause us to adjust our financing strategy.

We did not experience any significant impact from changes in interest rates for the years ended

December 31, 2013, 2012 or 2011.

Foreign Currency Exchange Rates

We conduct business in certain international markets, primarily the European Union, the United Kingdom,

Singapore and China. Because we operate in international markets, we have exposure to different economic
climates, political arenas, tax systems and regulations that could affect foreign exchange rates.

Some of our foreign subsidiaries maintain their accounting records in their respective local currencies other
than the U.S. dollar (primarily in British pound sterling). Consequently, changes in currency exchange rates may
impact the translation of foreign financial statements into U.S. dollars. As a result, we face exposure to adverse
movements in currency exchange rates as the financial results of our international operations are translated from
local currency, or functional currency, into U.S. dollars upon consolidation. If the U.S. dollar weakens against the
local currency, the translation of these foreign-currency-denominated balances will result in increased net assets,
revenue, operating expenses, operating income and net income. Similarly, our net assets, revenue, operating
expenses, operating income and net income will decrease if the U.S. dollar strengthens against local currency.
The effect of foreign exchange on our business historically has varied from quarter to quarter and may continue
to do so, potentially materially. A hypothetical 10% decrease of the foreign exchange rates relative to the
U.S. Dollar, or strengthening of the U.S. Dollar, would generate an unrealized loss of approximately $1.6 million
related to an decrease in our net assets held in functional currencies other than the U.S. Dollar as of
December 31, 2013, which would be recorded to accumulated other comprehensive loss on our consolidated
balance sheet.

63

In addition, foreign exchange rate fluctuations on transactions denominated in currencies other than the
functional currency result in gains and losses. We recognize these transactional gains and losses (primarily Euro
currency transactions) in our consolidated and combined statements of operations and have recorded foreign
exchange losses of $0.2 million, $3.2 million and $1.0 million for the years ended December 31, 2013, 2012 and
2011, respectively, in Other, net on our consolidated and combined statements of operations.

We currently manage our exposure to foreign currency risk through internally established policies and
procedures. To the extent practicable, we minimize our foreign currency exposures by maintaining natural
hedges between our current assets and current liabilities in similarly denominated foreign currencies, as well as,
using derivative financial instruments. We use foreign exchange derivative contracts to manage certain short-
term foreign currency risk to try and reduce the effects of fluctuating foreign currency exchange rates on our cash
flows denominated in foreign currencies.

Our objective is to hedge only those currency exposures that can be confidently identified and quantified

and that may result in significant impacts to corporate cash or the consolidated statement of operations. Our
policy does not allow speculation in derivative instruments for profit or execution of derivative instrument
contracts for which there are no underlying exposures. We do not use financial instruments for trading purposes
and are not a party to any leveraged derivatives.

Our current derivative contracts principally address foreign exchange fluctuation risk for the Euro versus the

U.S. Dollar. We account for our derivative instruments as either assets or liabilities and carry them at fair value.

As of December 31, 2013 and 2012, we had outstanding forward currency contracts not designated as
hedging contracts with a notional value of $5.2 million and $2.7 million. These contracts are all short-term in
nature. The fair value of these derivatives at both December 31, 2013 and 2012, represented a net liability of $0.1
million and are recorded in accrued expenses and other current liabilities on our consolidated balance sheets. For
the years ended December 31, 2013 and 2012, $0.3 million and $0.7 million, respectively, of expense was
recorded to Other, net on our consolidated and combined statements of operations related to derivative contracts.
A hypothetical 10% change of the foreign exchange rates relative to the U.S. Dollar, with all other variables held
constant, would not have a material impact on the fair value of our outstanding derivatives as of December 31,
2013 and 2012. We did not enter into any derivative instruments for the year ending December 31, 2011. Refer to
“Note 5—Financial Instruments” in the notes to the consolidated and combined financial statements for further
detail on our derivative instruments.

As we increase our operations in international markets, our exposure to potentially volatile movements in

foreign currency exchange rates increases. The economic impact to us of foreign currency exchange rate
movements is linked to variability in real growth, inflation, interest rates, governmental actions and other factors.
These changes, if material, could cause us to adjust our foreign currency risk strategies.

64

Item 8.

Financial Statements and Supplementary Data

Index to Financial Statements and Supplementary Data:

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

66

Consolidated and Combined Statements of Operations for the years ended December 31, 2013, 2012

and 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated and Combined Statements of Comprehensive Income for the years ended December 31,
2013, 2012 and 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31, 2013 and 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated and Combined Statements of Changes in Stockholders’ Equity for the years ended

December 31, 2013, 2012 and 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated and Combined Statements of Cash Flows for the years ended December 31, 2013, 2012

67

68
69

70

and 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated and Combined Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quarterly Financial Information (Unaudited) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

72
73
110

65

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders
of TripAdvisor, Inc.

We have audited the accompanying consolidated balance sheets of TripAdvisor, Inc. as of December 31,
2013 and 2012, and the related consolidated and combined statements of operations, comprehensive income,
stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 2013. Our
audits also included the financial statement schedule listed in the Index at Item 15(a). These financial statements
are the responsibility of the Company’s management. Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the
consolidated financial position of TripAdvisor, Inc. at December 31, 2013 and 2012, and the consolidated and
combined results of its operations and its cash flows for each of the three years in the period ended December 31,
2013, in conformity with U.S. generally accepted accounting principles.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), TripAdvisor, Inc.’s internal control over financial reporting as of December 31, 2013, based on
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (1992 framework) and our report dated February 11, 2014 expressed
an unqualified opinion thereon.

/s/ Ernst & Young LLP

Boston, Massachusetts
February 11, 2014

66

TRIPADVISOR, INC.
CONSOLIDATED AND COMBINED STATEMENTS OF OPERATIONS
(in thousands, except per share data)

Year Ended December 31,

2013

2012

2011

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue from Expedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$727,236
217,425

$559,215
203,751

$426,045
211,018

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Costs and expenses:

944,661

762,966

637,063

Cost of revenue (exclusive of amortization) (1)
. . . . . . . . . . . . . . . . . . . .
Selling and marketing (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology and content (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shared services fee with Expedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Spin-off costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17,714
368,353
130,673
98,121
29,495
5,731
—
—

12,074
266,239
86,640
75,641
19,966
6,110
—
—

10,873
209,176
57,448
44,770
18,362
7,523
9,222
6,932

Total costs and expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

650,087

466,670

364,306

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense):

294,574

296,296

272,757

Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net

1,738
(10,074)
(1,536)

510
(11,381)
(3,450)

Total other expense, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(9,872)

(14,321)

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net (income) loss attributable to noncontrolling interest . . . . . . . . . . . . . . . . . .

284,702
(79,259)

205,443
—

281,975
(87,387)

194,588
(519)

808
(417)
(1,254)

(863)

271,894
(94,103)

177,791
(114)

Net income attributable to TripAdvisor, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .

$205,443

$194,069

$177,677

Earnings Per Share attributable to TripAdvisor, Inc:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

1.44
1.41

$
$

1.39
1.37

$
$

1.33
1.32

Weighted Average Common Shares Outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

142,854
145,263

139,462
141,341

133,461
134,865

(1) Excludes amortization as follows:

Amortization of acquired technology included in amortization of

intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

949

$

708

$

578

Amortization of website development costs included in

depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,602

12,816

12,438

(2)

Includes stock-based compensation as follows:

Selling and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology and content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 10,643
21,053
17,257

$

4,622
11,400
14,080

$

3,216
3,931
10,197

$ 20,551

$ 13,524

$ 13,016

The accompanying notes are an integral part of these consolidated and combined financial statements.

67

TRIPADVISOR, INC.
CONSOLIDATED AND COMBINED STATEMENTS OF COMPREHENSIVE INCOME
(in thousands)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income (loss), net of tax:

Foreign currency translation adjustments . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized gains (losses) on available for sale securities, net of tax

benefits of $6, $72, and $0, (1)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total other comprehensive income (loss), net of tax . . . . . . . . . . . . . . . . . . . . .

Year Ended December 31,

2013

2012

2011

$205,443

$194,588

$177,791

548

1,945

(781)

(4)

544

(104)

1,841

—

(781)

Comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: comprehensive income attributable to noncontrolling interest . . . . .

205,987
—

196,429
(519)

177,010
(114)

Comprehensive income attributable to TripAdvisor, Inc.

. . . . . . . . . . . . . . . . .

$205,987

$195,910

$176,896

(1) Net gains (losses) recognized and reclassified during the years ended December 31, 2013, 2012 and 2011 were immaterial.

The accompanying notes are an integral part of these consolidated and combined financial statements.

68

TRIPADVISOR, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share data)

December 31,
2013

December 31,
2012

ASSETS
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term marketable securities (note 5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net of allowance of $3,300 and $2,818 at December 31,

2013 and December 31, 2012, respectively (note 2) . . . . . . . . . . . . . . . . . . . . .
Receivable from Expedia, net (note 15) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes receivable (note 9)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes, net (note 9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term marketable securities (note 5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net (note 6) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes, net (note 9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net (note 7) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill (note 7) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TOTAL ASSETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 351,148
131,220

$ 367,515
118,970

97,034
15,828
14,291
4,550
16,214
630,285
188,338
81,528
893
18,144
51,842
501,984
$1,473,014

81,459
23,971
24,243
5,971
10,365
632,494
99,248
43,802
502
13,274
38,190
471,684
$1,299,194

LIABILITIES AND EQUITY
Current liabilities:

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred merchant payables (note 2)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Credit facility borrowings (note 8) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Borrowings, current (note 8) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes payable (note 9)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other current liabilities (note 10) . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes, net (note 9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities (note 11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Borrowings, net of current portion (note 8)
Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

Commitments and Contingencies (note 12)
Stockholders’ equity: (note 14)

Preferred stock $0.001 par value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Authorized shares: 100,000,000
Shares issued and outstanding: 0 and 0

Common stock $0.001 par value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Authorized shares: 1,600,000,000
Shares issued: 131,537,798 and 130,060,138
Shares outstanding: 129,417,089 and 130,060,138

9,869
29,612
43,970
28,461
40,000
5,443
85,534
242,889
13,114
52,531
300,000
608,534

—

131

$

12,796
1,303
31,563
32,145
40,000
14,597
63,236
195,640
11,023
25,563
340,000
572,226

—

130

Class B common stock $0.001 par value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

13

13

Authorized shares 400,000,000
Shares issued and outstanding: 12,799,999 and 12,799,999

Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock—Common stock, at cost, 2,120,709 and 0 shares, at

608,001
401,881
(325)

531,256
196,438
(869)

December 31, 2013 and December 31, 2012 respectively . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY . . . . . . . . . . . . . . . . . . . . .

(145,221)
864,480
$1,473,014

—
726,968
$1,299,194

The accompanying notes are an integral part of these consolidated financial statements.

69

TRIPADVISOR, INC.
CONSOLIDATED AND COMBINED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
(in thousands, except share data)

Balance as of

December 31, 2010
Net income attributable to

TripAdvisor, Inc. prior to
Spin-Off

Net income attributable to

TripAdvisor, Inc. after the
Spin-Off

Currency translation

adjustments

Tax benefits on equity

awards

Stock- based compensation
expense- pre-Spin-Off
Acquisition of common

control subsidiary from
Expedia

Adjustment to the fair value

of redeemable
noncontrolling interest

Extinguishment of

receivable due from
Expedia related to Spin-
Off, including transfers of
assets and liabilities
Distribution to Expedia

related to Spin-Off, net

Capitalization of

TripAdvisor as a result of
Spin-Off from Expedia,
including issuance of
Common and Class B
shares

Stock-based compensation
expense- post Spin-Off

Balance as of

December 31, 2011
Net income attributable to

TripAdvisor, Inc.
Currency translation

adjustments
Unrealized loss on

marketable securities, net
of tax

Issuance of common stock
related to exercise of
options and warrants and
vesting of RSUs
Tax benefits on equity

awards

Minimum withholding taxes
on net share settlements
of equity awards

Adjustment to the fair value

of redeemable
noncontrolling interest

Reclassification of non-

employee equity awards
to liability

Stock-based compensation

expense

Invested
Capital

Common stock

Class B
common stock

Shares

Amount

Shares Amount

Additional
paid-in
capital

Retained
earnings

Accumulated
other
comprehensive
(loss) income

Treasury stock

Total

Shares

Amount

$ 541,561

— $—

— $— $ — $ —

$(1,929)

— $

— $ 539,632

175,308

1,453

16,260

(40,564)

(571)

(1,525)

(398,488)

(293,434)120,661,808

121 12,799,999

13

293,300

444

2,369

(781)

175,308

2,369

(781)

1,453

16,260

(40,564)

(571)

(1,525)

(398,488)

—

444

$

— 120,661,808 $121 12,799,999 $ 13 $293,744 $

2,369

$(2,710)

— $

— $ 293,537

194,069

1,945

(104)

194,069

1,945

(104)

230,711

3,933

(6,675)

(14,617)

(1,462)

25,631

9,398,330

9

230,702

3,933

(6,675)

(14,617)

(1,462)

25,631

70

Invested
Capital

Common stock

Class B
common stock

Shares

Amount

Shares Amount

Additional
paid-in
capital

Retained
earnings

Accumulated
other
comprehensive
(loss) income

Treasury stock

Total

Shares

Amount

$

— 130,060,138 $130 12,799,999 $ 13 $531,256 $196,438

$ (869)

— $

— $ 726,968

205,443

548

(4)

205,443

548

(4)

27,068

1,477,660

1

27,067

12,227

(13,907)

51,358

(2,120,709) $(145,221)

(145,221)

12,227

(13,907)

51,358

$

— 131,537,798 $131 12,799,999 $ 13 $608,001 $401,881

$ (325)

(2,120,709) $(145,221) $ 864,480

Balance as of

December 31, 2012
Net income attributable to

TripAdvisor, Inc.
Currency translation

adjustments
Unrealized loss on

marketable securities, net
of tax and reclassification
adjustments

Issuance of common stock
related to exercise of
options and vesting of
RSUs

Repurchase of common

Tax benefits on equity

stock

awards

Minimum withholding taxes
on net share settlements
of equity awards

Stock-based compensation

expense
Balance as of

December 31, 2013

The accompanying notes are an integral part of these consolidated and combined financial statements.

71

TRIPADVISOR, INC.
CONSOLIDATED AND COMBINED STATEMENTS OF CASH FLOWS
(in thousands)

Operating activities:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 205,443 $ 194,588 $ 177,791
Adjustments to reconcile net income to net cash provided by operating activities:

Year Ended December 31,

2013

2012

2011

Depreciation of property and equipment, including amortization of internal-use software and website

development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of discounts and premiums on marketable securities, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax (benefit) expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefits from stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision (recovery) for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency transaction (gains) losses, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities, net of effects from acquisitions:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receivable from Expedia,net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred merchant payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investing activities:

Acquisitions, net of cash acquired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital expenditures, including internal-use software and website development costs . . . . . . . . . . . . . . . . . . . .
Purchases of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Maturities of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distribution to Expedia related to Spin-Off . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisitions, net of cash acquired, from Expedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transfers to Expedia, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing activities:

29,495
48,953
5,731
779
4,905
5,473
(12,425)
1,485
(154)
1,691

(16,184)
8,099
9,952
(3,655)
(5,884)
16,767
16,852
23,404
8,796
349,523

19,966
30,102
6,110
889
527
(4,960)
(2,717)
(1,050)
1,644
187

(11,810)
(16,921)
(24,243)
(3,305)
15,322
(1,345)
7,073
17,067
11,942
239,066

18,362
17,344
7,523
21
—
(931)
(1,571)
909
209
(131)

(15,910)
—
—
(1,821)
4,133
1,752
3,244
82
6,876
217,882

(3,007)
(34,819)
(55,455)
(29,282)
(432,373) (218,922)
174,723
150,780
—
—
—
350

(7,894)
(21,323)
—
—
20,090
(405,516)
(28,099)
(95,967)
(153)
(196,794) (244,183) (538,862)

—
—
7,028
—
—
—

—
Repurchase of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18,158
Proceeds from credit facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Payments on credit facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Principal payments on long-term debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
— 396,516
Proceeds from issuance of long-term debt, net of issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Proceeds from exercise of stock options and warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Payment of minimum withholding taxes on net share settlements of equity awards . . . . . . . . . . . . . . . . . . . . . .
1,571
Excess tax benefits from stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Payments on construction in process related to build to suit lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Payments to purchase subsidiary shares from noncontrolling interest
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5,135
Acquisitions funded by Expedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(9,546)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments on acquisition earn-out
Net cash (used) provided by financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
411,834
(455)
Effect of exchange rate changes on cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net (decrease) increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
90,399
Cash and cash equivalents at beginning of year
93,133
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 351,148 $ 367,515 $ 183,532
Supplemental disclosure of cash flow information:

230,711
(6,675)
2,717
—
(22,304)
—
—
(169,675) 189,821
(721)
(16,367) 183,983
183,532
367,515

(145,221)
10,201
(14,728)
(40,000)
—
23,703
(13,907)
12,425
(2,148)
—
—
—

—
15,372
(10,000)
(20,000)

579

Income taxes paid directly to taxing authorities, net of refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 49,989 $ 107,799 $ 42,220
49,570
Income taxes paid to Expedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total income taxes paid, net of refunds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 49,989 $ 107,799 $ 91,790

—

—

Cash paid during the period for interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $

8,291 $

9,792 $

313

Supplemental disclosure of non-cash investing and financing activities:

Capitalization of construction in-process related to build to suit lease obligation . . . . . . . . . . . . . . . . . . . . . . . . . $
Non-cash fair value increase for redeemable noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Distribution receivable from Expedia, Inc.

7,877

—

— $ 14,617 $
—

—

—
571
(7,028)

The accompanying notes are an integral part of these consolidated and combined financial statements.

72

TRIPADVISOR, INC.
NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS

NOTE 1: ORGANIZATION AND BUSINESS DESCRIPTION

We refer to TripAdvisor, Inc. and our wholly-owned subsidiaries as “TripAdvisor,” “the Company,” “us,”

“we” and “our” in these notes to the consolidated and combined financial statements.

During 2011, Expedia, Inc., or Expedia, announced its plan to separate into two independent public
companies in order to better achieve certain strategic objectives of its various businesses. We refer to this
transaction as the “Spin-Off.” On December 20, 2011, following the close of trading on the NASDAQ Global
Select Market (“NASDAQ”), the Spin-Off was completed, and TripAdvisor began trading as an independent
public company on December 21, 2011. Expedia effected the Spin-Off by means of a reclassification of its
capital stock that resulted in the holders of Expedia capital stock immediately prior to the time of effectiveness of
the reclassification having the right to receive a proportionate amount of TripAdvisor capital stock. In connection
with the Spin-Off, Expedia contributed or transferred all of the subsidiaries and assets relating to Expedia’s
TripAdvisor Media Group to TripAdvisor and TripAdvisor assumed all of the liabilities relating to Expedia’s
TripAdvisor Media Group.

On December 11, 2012, Liberty Interactive Corporation, or Liberty, purchased an aggregate of 4,799,848
shares of common stock of TripAdvisor from Barry Diller, our former Chairman of the Board of Directors and
Senior Executive, and certain of his affiliates (the “Stock Purchase”). As a result, as of December 31, 2013,
Liberty beneficially owned 18,159,752 shares of our common stock and 12,799,999 shares of our Class B
common stock, which shares constitute 14.0% of the outstanding shares of Common Stock and 100% of the
outstanding shares of Class B Common Stock. Assuming the conversion of all of the Liberty’s shares of Class B
common stock into common stock, Liberty would beneficially own 21.8% of the outstanding common stock
(calculated in accordance with Rule 13d-3). Because each share of Class B common stock generally is entitled to
ten votes per share and each share of common stock is entitled to one vote per share, Liberty may be deemed to
beneficially own equity securities representing approximately 56.8% of our voting power.

Our common stock trades on the NASDAQ under the trading symbol “TRIP.”

Description of Business

TripAdvisor is an online travel company, empowering users to plan and have the perfect trip. TripAdvisor’s

travel research platform aggregates reviews and opinions of members about destinations, accommodations
(hotels, B&Bs, specialty lodging and vacation rentals), restaurants and activities throughout the world through
our flagship TripAdvisor brand. TripAdvisor-branded websites include tripadvisor.com in the United States and
localized versions of the website in 33 countries, including in China under the brand daodao.com. Beyond travel-
related content, TripAdvisor websites also include links to the websites of our travel advertisers allowing
travelers to directly book their travel arrangements. In addition to the flagship TripAdvisor brand, we manage
and operate 20 other travel brands, connected by the common goal of providing comprehensive travel planning
resources across the travel sector. We derive substantially all of our revenue from advertising, primarily through
click-based advertising and display-based advertising sales. In addition, we earn revenue through a combination
of subscription-based offerings from our Business Listings and Vacation Rental products, transaction revenue
from making hotel room nights available for booking on our transactional sites, and other revenue including
licensing our content to third-parties. We have one operating and reportable segment: TripAdvisor. The segment
is determined based on how our chief operating decision maker manages our business, makes operating decisions
and evaluates operating performance.

Seasonality

Expenditures by travel advertisers tend to be seasonal. Traditionally, our strongest quarter has been the third

quarter, which is a key travel research period, with the weakest quarter being the fourth quarter. However,

73

adverse economic conditions or continued growth of our international operations with differing holiday peaks
may influence the typical trend of our seasonality in the future.

NOTE 2: SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

The accompanying consolidated and combined financial statements include TripAdvisor, our wholly-owned

subsidiaries, and entities we control, or in which we have a variable interest and are the primary beneficiary of
expected cash profits or losses. We record our investments in entities that we do not control, but over which we
have the ability to exercise significant influence, using the equity method. We record noncontrolling interest in
our consolidated and combined financial statements to recognize the minority ownership interest in our
consolidated and combined subsidiaries. Noncontrolling interest in the earnings and losses of consolidated and
combined subsidiaries represent the share of net income or loss allocated to members or partners in our
consolidated and combined entities. We have eliminated significant intercompany transactions and accounts. The
accounting for income taxes was computed for TripAdvisor on a separate tax return basis (see “Note 9—Income
Taxes” for further information). The accompanying consolidated and combined financial statements have been
prepared in accordance with generally accepted accounting principles in the United States (“GAAP”).

Certain of our subsidiaries that operate in China, have variable interests in affiliated entities in China in

order to comply with Chinese laws and regulations, which restrict foreign investment in Internet content
provision businesses. Although we do not own the capital stock of some of our Chinese affiliates, we consolidate
their results as we are the primary beneficiary of the cash losses or profits of these variable interest affiliates and
have the power to direct the activities of these affiliates. Our variable interest entities are not material for all
periods presented.

The financial statements and related financial information pertaining to the period preceding December 21,

2011 have been presented on a combined basis and reflect the results of TripAdvisor that were ultimately
transferred to us as part of the Spin-Off. The financial statements and related financial information pertaining to
the period from December 21, 2011 onward have been presented on a consolidated basis. Prior to the Spin-Off,
certain functions, including accounting, legal, tax, corporate development, treasury, employee benefits, financial
reporting and real estate management, were historically managed by the corporate division of Expedia on behalf
of its subsidiaries. The assets, liabilities and expenses related to the support of these centralized corporate
functions have been allocated to us on a specific identification basis to the extent possible. Otherwise, allocations
related to these services, in the form of a shared services fee, were primarily based upon an estimate of the
proportion of corporate amounts applicable to us. These allocations were determined on a basis that Expedia and
we considered to be a reasonable reflection of the cost of services provided or the benefit received by us. These
expenses were allocated based on a number of factors including headcount, estimated time spent and operating
expenses. In the opinion of management, the assumptions and allocations were made on a reasonable basis.
Management believes that amounts allocated to TripAdvisor reflect a reasonable representation of the types of
costs that would have been incurred if we had performed these functions as a stand-alone company. However, as
estimation is inherent within the aforementioned allocation process, these combined financial statements do not
include all of the actual amounts that would have been incurred had we been a stand-alone entity during the
periods presented and also do not necessarily reflect our future financial position, results of operations and cash
flows.

Accounting Estimates

We use estimates and assumptions in the preparation of our consolidated and combined financial statements

in accordance with GAAP. Our estimates and assumptions affect the reported amounts of assets and liabilities
and disclosure of contingent assets and liabilities as of the date of our consolidated and combined financial
statements. These estimates and assumptions also affect the reported amount of net income or loss during any

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period. Our actual financial results could differ significantly from these estimates. The significant estimates
underlying our consolidated and combined financial statements include recoverability of long-lived assets and
investments, recoverability of intangible assets and goodwill; income taxes; useful lives of property and
equipment; purchase accounting and stock-based compensation.

Reclassifications

Certain reclassifications have been made to conform the prior period to the current presentation. These
reclassifications had no net effect on our consolidated and combined financial statements and were not material.

Revenue Recognition

We recognize revenue from the advertising services rendered when the following four revenue recognition
criteria are met: persuasive evidence of an arrangement exists, services have been rendered, the price is fixed or
determinable, and collectability is reasonably assured.

Click-based Advertising. Revenue is derived primarily from click-through fees charged to our travel partners
for traveler leads sent to the travel partners’ website. We record revenue from click-through fees after the traveler
makes the click-through to the travel partners’ websites.

Display and Other Advertising. We recognize display advertising revenue ratably over the advertising

period or upon delivery of advertising impressions, depending on the terms of the advertising contract.
Subscription-based revenue is recognized ratably over the related subscription period. We recognize revenue
from all other sources either upon delivery or when we provide the service.

Deferred revenue, which primarily relates to our subscription-based programs, is recorded when payments

are received in advance of our performance as required by the underlying agreements.

Cost of Revenue

Cost of revenue consists of expenses that are closely correlated or directly related to revenue generation,

including ad serving fees, flight search fees, credit card fees and data center costs.

Selling and Marketing

Sales and marketing expenses primarily consist of direct costs, including search engine marketing, or SEM,
other traffic acquisition costs, syndication costs and affiliate program commissions, brand advertising and public
relations. In addition, our indirect sales and marketing expense consists of personnel and overhead expenses,
including salaries, commissions, benefits, stock-based compensation expense and bonuses for sales, sales
support, customer support and marketing employees.

Technology and Content

Technology and content expenses consist of personnel and overhead expenses, including salaries and
benefits, stock-based compensation expense and bonuses for salaried employees and contractors engaged in the
design, development, testing, content support, and maintenance of our websites. Other costs include licensing and
maintenance expense.

General and Administrative

General and administrative expenses consist primarily of personnel and related overhead costs, including

executive leadership, finance, legal and human resource functions and stock-based compensation as well as
professional service fees and other fees including audit, legal, tax and accounting, and other costs including bad
debt expense and our charitable foundation costs.

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Interest Income

Interest income primarily consists of interest earned and amortization of discounts and premiums on our

marketable securities.

Interest Expense

Interest expense primarily consists of interest incurred, commitment fees and debt issuance cost

amortization related to our Credit Agreement and Chinese Credit Facilities.

Cash, Cash Equivalents and Marketable Securities

Our cash equivalents consist of highly liquid investments with maturities of 90 days or less at the date of
purchase. Our marketable debt and equity securities have been classified and accounted for as available-for-sale.
We determine the appropriate classification of our investments at the time of purchase and reevaluate the
designations at each balance sheet date. We invest in highly-rated securities, and our investment policy limits the
amount of credit exposure to any one issuer, industry group and currency. The policy requires investments to be
investment grade, with the primary objective of minimizing the potential risk of principal loss and providing
liquidity of investments sufficient to meet our operating and capital spending requirements and debt repayments.

We classify our marketable debt securities as either short-term or long-term based on each instrument’s
underlying contractual maturity date and as to whether and when we intend to sell a particular security prior to its
maturity date. Marketable debt securities with maturities greater than 90 days at the date of purchase and
12 months or less remaining at the balance sheet date will be classified as short-term and marketable debt
securities with maturities greater than 12 months from the balance sheet date will generally be classified as long-
term. We classify our marketable equity securities, limited to money market funds and mutual funds, as either
short-term or long-term based on the nature of each security and its availability for use in current operations. Our
marketable debt and equity securities are carried at fair value, with the unrealized gains and losses, net of taxes,
reported in accumulated other comprehensive income (loss) as a component of shareholders’ equity. Fair values
are determined for each individual security in the investment portfolio.

Realized gains and losses on the sale of securities are determined by specific identification of each

security’s cost basis. We may sell certain of our marketable securities prior to their stated maturities for strategic
reasons including, but not limited to, anticipation of credit deterioration and liquidity and duration management.
The weighted average maturity of our total invested cash shall not exceed 18 months, and no security shall have a
final maturity date greater than three years.

We continually review our available for sale securities to determine whether a decline in fair value below
the carrying value is other than temporary. When evaluating an investment for other-than-temporary impairment,
we review factors such as the length of time and extent to which fair value has been below its cost basis, the
financial condition of the issuer and any changes thereto, and our intent to sell, or whether it is more likely than
not it will be required to sell the investment before recovery of the investment’s cost basis. Once a decline in fair
value is determined to be other than temporary, an impairment charge is recorded and a new cost basis in the
investment is established. If we do not intend to sell the debt security, but it is probable that we will not collect
all amounts due, then only the impairment due to the credit risk would be recognized in earnings and the
remaining amount of the impairment would be recognized in accumulated other comprehensive loss within
stockholders’ equity.

Cash consists of cash deposits held in global financial institutions.

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Fair Value Measurements

We apply fair value accounting for all financial assets and liabilities and non-financial assets and liabilities
that are recognized or disclosed at fair value in the financial statements on a recurring basis. We measure assets
and liabilities at fair value based on the expected exit price, which is the amount that would be received on the
sale of an asset or amount paid to transfer a liability, as the case may be, in an orderly transaction between
market participants in the principal or most advantageous market in which we would transact. As such, fair value
may be based on assumptions that market participants would use in pricing an asset or liability at the
measurement date. The authoritative guidance on fair value measurements establishes a consistent framework for
measuring fair value on either a recurring or nonrecurring basis whereby inputs, used in valuation techniques, are
assigned a hierarchical level. The following are the hierarchical levels of inputs to measure fair value:

Level 1—Valuations are based on quoted prices for identical assets and liabilities in active markets.

Level 2—Valuations are based on observable inputs other than quoted prices included in Level 1, such

as quoted prices for similar assets and liabilities in active markets, quoted prices for identical or similar
assets and liabilities in markets that are not active, or other inputs that are observable or can be corroborated
by observable market data.

Level 3—Valuations are based on unobservable inputs reflecting our own assumptions, consistent with

reasonably available assumptions made by other market participants. These valuations require significant
judgment.

Derivative Financial Instruments

Our goal in managing our foreign exchange risk is to reduce, to the extent practicable, our potential
exposure to the changes that exchange rates might have on our earnings, cash flows and financial position. We
account for our derivative instruments as either assets or liabilities and carry them at fair value.

For derivative instruments that hedge the exposure to variability in expected future cash flows that are
designated as cash flow hedges, the effective portion of the gain or loss on the derivative instrument is reported
as a component of accumulated other comprehensive income (loss) in shareholders’ equity and reclassified into
income in the same period or periods during which the hedged transaction affects earnings. The ineffective
portion of the gain or loss on the derivative instrument, if any, is recognized in current income. To receive hedge
accounting treatment, cash flow hedges must be highly effective in offsetting changes to expected future cash
flows on hedged transactions. For options designated as cash flow hedges, changes in the time value are excluded
from the assessment of hedge effectiveness and are recognized in income. For derivative instruments that hedge
the exposure to changes in the fair value of an asset or a liability and that are designated as fair value hedges,
both the net gain or loss on the derivative instrument as well as the offsetting gain or loss on the hedged item
attributable to the hedged risk are recognized in earnings in the current period. The net gain or loss on the
effective portion of a derivative instrument that is designated as an economic hedge of the foreign currency
translation exposure of the net investment in a foreign operation is reported in the same manner as a foreign
currency translation adjustment. For forward exchange contracts designated as net investment hedges, we
exclude changes in fair value relating to changes in the forward carrying component from its definition of
effectiveness. Accordingly, any gains or losses related to this component are recognized in current income. We
have not entered into any cash flow, fair value or net investment hedges to date as of December 31, 2013.

Derivatives that do not qualify for hedge accounting must be adjusted to fair value through current income.

In certain circumstances, we enter into foreign currency forward exchange contracts (“forward contracts”) to
reduce the effects of fluctuating foreign currency exchange rates on our cash flows denominated in foreign
currencies. Our derivative instruments or forward contracts that were entered into and are not designated as
hedges as of December 31, 2013 are disclosed below in “Note 5—Financial Instruments” in the notes to the
consolidated and combined financial statements. Monetary assets and liabilities denominated in a currency other
than the functional currency of a given subsidiary are remeasured at spot rates in effect on the balance sheet date

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with the effects of changes in spot rates reported in Other, net on our consolidated and combined statements of
operations. Accordingly, fair value changes in the forward contracts help mitigate the changes in the value of the
remeasured assets and liabilities attributable to changes in foreign currency exchange rates, except to the extent
of the spot-forward differences. These differences are not expected to be significant due to the short-term nature
of the contracts, which typically have average maturities at inception of less than one year.

Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable are generally due within 30 days and are recorded net of an allowance for doubtful
accounts. We record accounts receivable at the invoiced amount and do not charge interest. Collateral is not
required for accounts receivable. We consider accounts outstanding longer than the contractual payment terms as
past due. We determine our allowance by considering a number of factors, including the length of time trade
accounts receivable are past due, previous loss history, a specific customer’s ability to pay its obligations to us,
and the condition of the general economy and industry as a whole.

The following table presents the changes in the allowance for doubtful accounts for the periods presented:

December 31,

2013

2012

2011

(in thousands)

Allowance for doubtful accounts:

Balance, beginning of period . . . . . . . . . . . . . . . . . . . . .
Charges (recoveries) to earnings . . . . . . . . . . . . . . . . . .
Write-offs, net of recoveries and other adjustments . . .

$ 2,818
1,485
(1,003)

$ 5,370
(1,050)
(1,502)

$5,184
909
(723)

Balance, end of period . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,300

$ 2,818

$5,370

Property and Equipment, Including Website and Software Development Costs

We record property and equipment at cost, net of accumulated depreciation. We capitalize certain costs

incurred during the application development stage related to the development of websites and internal use
software when it is probable the project will be completed and the software will be used as intended. Capitalized
costs include internal and external costs, if direct and incremental, and deemed by management to be significant.
We expense costs related to the planning and post-implementation phases of software and website development
as these costs are incurred. Maintenance and enhancement costs (including those costs in the post-
implementation stages) are typically expensed as incurred, unless such costs relate to substantial upgrades and
enhancements to the website or software resulting in added functionality, in which case the costs are capitalized.

We compute depreciation using the straight-line method over the estimated useful lives of the assets, which

is three to five years for computer equipment and purchased software, capitalized software and website
development and furniture and other equipment. We depreciate leasehold improvements using the straight-line
method, over the shorter of the estimated useful life of the improvement or the remaining term of the lease.

Leases

We lease office space in several countries around the world under non-cancelable lease agreements. We
generally lease our office facilities under operating lease agreements. Office facilities subject to an operating
lease and the related lease payments are not recorded on our balance sheet. The terms of certain lease agreements
provide for rental payments on a graduated basis, however, we recognize rent expense on a straight-line basis
over the lease period in accordance with authoritative accounting guidance. Any lease incentives are recognized
as reductions of rental expense on a straight-line basis over the term of the lease. The lease term begins on the
date we become legally obligated for the rent payments or when we take possession of the office space,
whichever is earlier.

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We establish assets and liabilities for the estimated construction costs incurred under lease arrangements
where we are considered the owner for accounting purposes only, or build-to-suit leases, to the extent we are
involved in the construction of structural improvements or take construction risk prior to commencement of a
lease. Upon occupancy of facilities under build-to-suit leases, we assess whether these arrangements qualify for
sales recognition under the sale-leaseback accounting guidance. If we continue to be the deemed owner, the
facilities are accounted for as financing leases.

Recoverability of Goodwill and Indefinite-Lived Intangible Assets

Goodwill

We account for acquired businesses using the purchase method of accounting which requires that the assets
acquired and liabilities assumed be recorded at the date of acquisition at their respective fair values. Any excess
of the purchase price over the estimated fair values of the net assets acquired is recorded as goodwill. We assess
goodwill, which is not amortized, for impairment annually as of October 1, or more frequently, if events and
circumstances indicate impairment may have occurred. We test goodwill for impairment at the reporting unit
level (operating segment or one level below an operating segment). We have one reportable segment. The
segment is determined based on how our chief operating decision maker manages our business, makes operating
decisions and evaluates operating performance.

In the evaluation of goodwill for impairment, we first perform a qualitative assessment to determine whether

it is more likely than not (i.e., a likelihood of more than 50%) that the fair value of the reporting unit is less than
the carrying amount. If we determine that it is not more likely than not that the fair value of the goodwill is less
than its carrying amount, no further testing is necessary. If, however, we determine that it is more likely than not
that the fair value of the goodwill is less than its carrying amount, we then perform a quantitative assessment and
compare the fair value of the reporting unit to the carrying value. If the carrying value of a reporting unit exceeds
its fair value, the goodwill of that reporting unit is potentially impaired and we proceed to step two of the
impairment analysis. In step two of the analysis, we will record an impairment loss equal to the excess of the
carrying value of the reporting unit’s goodwill over its implied fair value should such a circumstance arise.

Indefinite-Lived Intangible Assets

Intangible assets that have indefinite lives are not amortized and are tested for impairment annually on

October 1, or whenever events or changes in circumstances indicate that the carrying value may not be
recoverable. Similar to the qualitative assessment for goodwill, we may assess qualitative factors to determine if
it is more likely than not that the fair value of the indefinite-lived intangible asset is less than its carrying
amount. If we determine that it is not more likely than not that the fair value of the indefinite-lived intangible
asset is less than its carrying amount, no further testing is necessary. If, however, we determine that it is more
likely than not that the fair value of the indefinite-lived intangible asset is less than its carrying amount, we
compare the fair value of the indefinite-lived asset with its carrying amount. If the carrying value of an individual
indefinite-lived intangible asset exceeds its fair value, the individual asset is written down by an amount equal to
such excess. The assessment of qualitative factors is optional and at our discretion. We may bypass the
qualitative assessment for any indefinite-lived intangible asset in any period and resume performing the
qualitative assessment in any subsequent period.

As part of our qualitative assessment for our 2013 impairment analysis , the factors that we considered for

our goodwill and indefinite-lived intangible assets included, but were not limited to: (a) changes in
macroeconomic conditions in the overall economy and the specific markets in which we operate, (b) our ability
to access capital, (c) changes in the online travel industry, (d) changes in the level of competition, (e) comparison
of our current financial performance to historical and budgeted results, (f) changes in excess market
capitalization over book value based on our current common stock price and latest consolidated balance sheet,
and (g) comparison of the excess of the fair value of our trade names and trademarks to the carrying value of

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those same assets, using the results of our most recent quantitative assessment. After considering these factors
and the impact that changes in such factors would have on the inputs used in our previous quantitative
assessment, we determined for our goodwill and indefinite-lived intangible assets that it was more likely than not
that these assets were not impaired.

Since the annual impairment tests in October 2013, there have been no events or changes in circumstances
to indicate any potential impairment to goodwill or our indefinite lived intangible assets. In the event that future
circumstances indicate that any portion of our goodwill or our indefinite-lived intangibles is impaired, an
impairment charge would be recorded.

Recoverability of Intangible Assets with Definite Lives and Other Long-Lived Assets

Intangible assets with definite lives and other long-lived assets are carried at cost and are amortized on a

straight-line basis over their estimated useful lives of two to eleven years. The straight-line method of
amortization is currently used for our definite-lived intangible assets as it approximates, or is our best estimate,
of the distribution of the economic use of our identifiable intangible assets. We review the carrying value of
long-lived assets or asset groups, including property and equipment, to be used in operations whenever events or
changes in circumstances indicate that the carrying amount of the assets might not be recoverable.

Factors that would necessitate an impairment assessment include a significant adverse change in the extent

or manner in which an asset is used, a significant adverse change in legal factors or the business climate that
could affect the value of the asset, or a significant decline in the observable market value of an asset, among
others. If such facts indicate a potential impairment, we assess the recoverability of the asset by determining if
the carrying value of the asset exceeds the sum of the projected undiscounted cash flows expected to result from
the use and eventual disposition of the asset over the remaining economic life of the asset. If the recoverability
test indicates that the carrying value of the asset is not recoverable, we will estimate the fair value of the asset
using appropriate valuation methodologies which would typically include an estimate of discounted cash flows.
Any impairment would be measured by the amount that the carrying value of such assets exceeds their fair value.
We have not identified any circumstances that would warrant an impairment assessment as of December 31,
2013.

Income Taxes

We compute and account for our income taxes on a stand-alone basis. We record income taxes under the

liability method. Deferred tax assets and liabilities reflect our estimation of the future tax consequences of
temporary differences between the carrying amounts of assets and liabilities for book and tax purposes. We
determine deferred income taxes based on the differences in accounting methods and timing between financial
statement and income tax reporting. Accordingly, we determine the deferred tax asset or liability for each
temporary difference based on the enacted tax rates expected to be in effect when we realize the underlying items
of income and expense. We consider all relevant factors when assessing the likelihood of future realization of our
deferred tax assets, including our recent earnings experience by jurisdiction, expectations of future taxable
income, and the carryforward periods available to us for tax reporting purposes, as well as assessing available tax
planning strategies. We may establish a valuation allowance to reduce deferred tax assets to the amount we
believe is more likely than not to be realized. Due to inherent complexities arising from the nature of our
businesses, future changes in income tax law, tax sharing agreements or variances between our actual and
anticipated operating results, we make certain judgments and estimates. Therefore, actual income taxes could
materially vary from these estimates.

We recognize in our consolidated and combined financial statements the impact of a tax position, if that

position is more likely than not to be sustained upon an examination, based on the technical merits of the
position.

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Foreign Currency Translation and Transaction Gains and Losses

Our consolidated and combined financial statements are reported in U.S. dollars. Certain of our subsidiaries

outside of the United States use the related local currency as their functional currency and not the U.S. dollar.
Therefore assets and liabilities of our foreign subsidiaries are translated at the spot rate in effect at the applicable
reporting date, and the consolidated and combined statements of operations are translated at the average
exchange rates in effect during the applicable period. The resulting unrealized cumulative translation adjustment,
net of applicable income taxes, is recorded as a component of accumulated other comprehensive earnings in
stockholders’ equity.

Due to the nature of our operations and our corporate structure, we also have subsidiaries that have
transactions in foreign currencies other than their functional currency. Transactions denominated in currencies
other than the functional currency are recorded based on exchange rates at the time such transactions arise.
Subsequent changes in exchange rates result in transaction gains and losses which are reflected in the
accompanying consolidated and combined statements of operations as unrealized (based on the applicable
period-end exchange rate) or realized upon settlement of the transactions.

Accordingly, we have recorded foreign exchange losses of $0.2 million, 3.2 million and $1.0 million for the
years ended December 31, 2013, 2012 and 2011, respectively, in Other, net. These losses are net of those realized
and unrealized on foreign currency forward contracts.

Advertising Expense

We incur advertising expense consisting of traffic generation costs from search engines and Internet portals,

other online and offline (including television) advertising expense, promotions and public relations to promote
our brands. We expense the costs associated with communicating the advertisements in the period in which the
advertisement takes place. We expense the production costs associated with advertisements in the period in
which the advertisement first takes place. For the years ended December 31, 2013, 2012 and 2011, our
advertising expense was $236.5 million, $175.0 million, and $135.6 million, respectively. As of December 31,
2013 and 2012, we had $1.3 million and $1.4 million of prepaid marketing expenses included in prepaid
expenses and other current assets.

Stock-Based Compensation

Stock Options. The exercise price for all stock options granted by us to date has been equal to the market

price of the underlying shares of common stock at the date of grant. In this regard, when making stock option
awards, our practice is to determine the applicable grant date and to specify that the exercise price shall be the
closing price of our common stock on the date of grant.

The estimated fair value of stock options is calculated using a Black-Scholes Merton option-pricing model

(“Black-Scholes model”). The Black-Scholes model incorporates assumptions to value stock-based awards,
which includes the risk-free rate of return, expected volatility, expected term and expected dividend yield.

Our risk-free interest rate is based on the rates currently available on zero-coupon U.S. Treasury issues, in

effect at the time of the grant, whose remaining maturity period most closely approximates the stock option’s
expected term assumption. We estimate volatility of our common stock by using an average of our historical
stock price volatility and of publicly traded companies that we consider peers based on daily price observations
over a period equivalent to or approximate to the expected term of the stock option grants. The decision to use a
weighted average volatility factor with a peer group was based upon the relatively short period of availability of
data on our common stock. We estimate our expected term using the simplified method for all stock options as
we do not have sufficient historical exercise data on our common stock. Our expected dividend yield is zero, as
we have not paid any dividends on our common stock to date and do not expect to pay any cash dividends for the
foreseeable future.

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Restricted Stock Units. RSUs are stock awards that are granted to employees entitling the holder to shares
of our common stock as the award vests. RSUs are measured at fair value based on the number of shares granted
and the quoted price of our common stock at the date of grant. We amortize the fair value of stock options and
RSUs, net of estimated forfeitures, as stock-based compensation expense over the vesting term of generally four
years on a straight-line basis, with the amount of compensation expense recognized at any date at least equaling
the portion of the grant-date fair value of the award that is vested at that date. Estimates of fair value are not
intended to predict actual future events or the value ultimately realized by employees who receive these awards,
and subsequent events are not indicative of the reasonableness of our original estimates of fair value. We use
historical data to estimate pre-vesting stock option and RSU forfeitures and record share-based compensation
expense only for those awards that are expected to vest. Changes in estimated forfeitures are recognized through
a cumulative catch-up adjustment in the period of change which also impacts the amount of stock compensation
expense to be recognized in future periods.

Performance-based stock options and RSUs vest upon achievement of certain company-based performance

conditions and a requisite service period. On the date of grant, the fair value of performance-based awards is
determined based on the fair value, which is calculated using the same method as our service based stock options
and RSUs described above. We then assess whether it is probable that the performance targets would be
achieved. If assessed as probable, compensation expense will be recorded for these awards over the estimated
performance period. At each reporting period, we will reassess the probability of achieving the performance
targets and the performance period required to meet those targets. The estimation of whether the performance
targets will be achieved and of the performance period required to achieve the targets requires judgment, and to
the extent actual results or updated estimates differ from our current estimates, the cumulative effect on current
and prior periods of those changes will be recorded in the period estimates are revised, or the change in estimate
will be applied prospectively depending on whether the change affects the estimate of total compensation cost to
be recognized or merely affects the period over which compensation cost is to be recognized. The ultimate
number of shares issued and the related compensation expense recognized will be based on a comparison of the
final performance metrics to the specified targets.

Deferred Merchant Payables

We receive cash from travelers at the time of booking related to our vacation rental and transaction-based

businesses and we record these amounts, net of commissions, on our consolidated balance sheets as deferred
merchant payables. We pay the hotel or vacation rental owners after the travelers’ use and subsequent billing
from the hotel or vacation rental owners. Therefore, we receive cash from the traveler prior to paying the hotel or
vacation rental owners, and this operating cycle represents a working capital source of cash to us. As long as our
transaction-based businesses grow, we expect that changes in working capital related to these transactions will
positively impact operating cash flows. As of December 31, 2013, our deferred merchant payables balance was
$29.6 million and for the year ended December 31, 2013, the related transactions generated positive operating
cash flow of $16.8 million. A payable balance of $11.5 million was acquired with our business acquisitions
during the year ended December 31, 2013, and therefore is included within investing activities in our
consolidated and combined cashflow statements. For additional information on our business acquisitions refer to
“Note 3—Acquisitions” below. The deferred merchant payables balance at December 31, 2012 was $1.3 million.

Credit Risk and Concentrations

Financial instruments, which potentially subject us to concentration of credit risk, consist primarily of cash

and cash equivalents, corporate debt securities, foreign exchange contracts, accounts receivable and customer
concentrations. We maintain some cash and cash equivalents balances with financial institutions that are in
excess of Federal Deposit Insurance Corporation insurance limits. Our cash and cash equivalents are primarily
composed of prime institutional money market funds as well as bank account balances primarily denominated in
U.S. dollars, Euros, British pound sterling, Chinese renminbi and Singapore dollars. We invest in highly-rated
corporate debt securities, and our investment policy limits the amount of credit exposure to any one issuer,

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industry group and currency. Our credit risk related to corporate debt securities is also mitigated by the relatively
short maturity period required by our investment policy. Foreign exchange contracts are transacted with various
international financial institutions with high credit standing.

Our business is also subject to certain risks due to concentrations related to dependence on our relationships
with our customers. We are highly dependent on our advertising and media relationship with Expedia, (see “Note
15—Related Party Transactions”). For the years ended December 31, 2013, 2012 and 2011 our two most
significant advertising customers, Expedia and Priceline, accounted for a combined 47%, 48% and 49% of total
revenue, respectively. As of December 31, 2013 and 2012, there were no customers that accounted for 10% or
more of our accounts receivable. Our overall credit risk related to accounts receivable is mitigated by the
relatively short collection period.

Contingent Liabilities

Periodically, we review the status of all significant outstanding matters to assess any potential financial
exposure. When (i) it is probable that an asset has been impaired or a liability has been incurred and (ii) the
amount of the loss can be reasonably estimated, we record the estimated loss in our consolidated and combined
statements of operations. We provide disclosure in the notes to the consolidated and combined financial
statements for loss contingencies that do not meet both these conditions if there is a reasonable possibility that a
loss may have been incurred that would be material to the financial statements. Significant judgment is required
to determine the probability that a liability has been incurred and whether such liability is reasonably estimable.
We base accruals made on the best information available at the time which can be highly subjective. The final
outcome of these matters could vary significantly from the amounts included in the accompanying consolidated
and combined financial statements.

Comprehensive Income (Loss)

Comprehensive loss currently consists of net income (loss), cumulative foreign currency translation

adjustments, and unrealized gains and losses on available-for-sale securities, net of tax.

Earnings per Share (EPS)

In connection with the Spin-Off a one-for-two reverse stock split of outstanding Expedia capital stock

occurred immediately prior to the Spin-Off, which resulted in 120,661,020 shares of common stock and
12,799,999 shares of Class B common stock outstanding immediately following the Spin-Off.

Basic Earnings Per Share

We compute basic earnings per share by dividing net income attributable to TripAdvisor by the weighted

average number of common shares outstanding during the period. We compute the weighted average number of
common shares outstanding during the reporting period using the total of common stock and Class B common
stock outstanding as of the last day of the previous year end reporting period plus the weighted average of any
additional shares issued and outstanding less the weighted average of any treasury shares repurchased during the
reporting period.

For the year ended December 31, 2011, we computed basic earnings per share using the number of shares of

common stock and Class B common stock outstanding immediately following the Spin-Off, as if such shares
were outstanding for the entire period prior to the Spin-Off, plus the weighted average of any additional shares
issued and outstanding following the Spin-Off date through December 31, 2011.

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Diluted Earnings Per Share

We compute diluted earnings per share by dividing net income attributable to TripAdvisor by the sum of the

weighted average number of common and common equivalent shares outstanding during the period. We
computed the weighted average number of common and common equivalent shares outstanding during the period
using the sum of (i) the number of shares of common stock and Class B common stock used in the basic earnings
per share calculation as indicated above, and (ii) if dilutive, the incremental weighted average common stock that
we would issue upon the assumed exercise of outstanding common equivalent shares related to stock options,
stock warrants and the vesting of restricted stock units using the treasury stock method, and (iii) if dilutive,
performance based awards based on the number of shares that would be issuable as of the end of the reporting
period assuming the end of the reporting period was also the end of the contingency period.

We treated all outstanding equity awards assumed at Spin-Off as if they were granted as of the Spin-Off and

we included them in our diluted earnings per share calculation for the year ended December 31, 2011, based on
the number of days they were outstanding.

Under the treasury stock method, the assumed proceeds calculation includes the actual proceeds to be
received from the employee upon exercise, the average unrecognized compensation cost during the period and
any tax benefits credited upon exercise to additional paid-in-capital. The treasury stock method assumes that a
company uses the proceeds from the exercise of an award to repurchase common stock at the average market
price for the period. Windfall tax benefits created upon the exercise of an award would be added to assumed
proceeds, while shortfalls charged to additional paid-in-capital would be deducted from assumed proceeds. Any
shortfalls not covered by the windfall tax pool would be charged to the income statement and would be excluded
from the calculation of assumed proceeds, if any.

Below is a reconciliation of the weighted average number of shares of common stock outstanding in
calculating diluted earnings per share (in thousands, except for per share information) for the periods presented:

Year Ended December 31,

2013

2012

2011

Numerator:

Net income attributable to TripAdvisor, Inc. . . . .

$205,443

$194,069

$177,677

Denominator:

Weighted average shares used to compute Basic

EPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

142,854

139,462

133,461

Effect of dilutive securities:

Stock options . . . . . . . . . . . . . . . . . . . . . . . .
RSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock warrants . . . . . . . . . . . . . . . . . . . . . . .

2,131
278
—

1,207
161
511

1,164
240
—

Weighted average shares used to compute

Diluted EPS . . . . . . . . . . . . . . . . . . . . . . . . . . .

145,263

141,341

134,865

Basic EPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted EPS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

1.44
1.41

$
$

1.39
1.37

$
$

1.33
1.32

84

The following potential common shares related to stock options, stock warrants and RSUs were excluded
from the calculation of diluted net income per share because their effect would have been anti-dilutive for the
periods presented:

Stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
RSUs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Warrants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2013 (1)

2012 (2)(3)

2011 (3)

2,244
27
—

2,271

(In thousands)
3,944
21
—

2,261
80
8,047

3,965

10,388

(1) These totals do not include 155,000 performance based options and 44,000 performance based RSUs

representing the right to acquire 199,000 shares of common stock for which all targets required to trigger
vesting have not been achieved; therefore, such awards were excluded from the calculation of weighted
average shares used to compute diluted earnings per share for those reporting periods.

(2) These totals do not include performance based options representing the right to acquire 110,000 shares of
common stock, respectively, for which all targets required to trigger vesting had not been achieved;
therefore, such awards were excluded from the calculation of weighted average shares used to compute
diluted earnings per share for those reporting periods.

(3) These totals do not include performance based RSUs representing the right to acquire 200,000 and 400,000
shares of common stock at December 31, 2012 and 2011, respectively, for which all targets required to
trigger vesting had not been achieved; therefore, such awards were excluded from the calculation of
weighted average shares used to compute diluted earnings per share for those reporting periods.

The earnings per share amounts are the same for common stock and Class B common stock because the

holders of each class are legally entitled to equal per share distributions whether through dividends or in
liquidation.

Recently Adopted Accounting Pronouncements

Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income

In February 2013, the Financial Accounting Standards Board, or FASB, issued new accounting guidance

which adds new disclosure requirements for items reclassified out of accumulated other comprehensive income.
The new guidance requires that companies present, either in a single note or parenthetically on the face of the
financial statements, the effect of significant amounts reclassified based on its source and is effective for public
companies in interim and annual reporting periods beginning after December 15, 2012. Accordingly, we have
adopted these presentation requirements during the first quarter of 2013. The adoption of this new guidance did
not have a material impact on our consolidated and combined financial statements or related disclosures.

New Accounting Pronouncements Not Yet Adopted

Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a
Tax Credit Carryforward Exists

In July 2013, the FASB issued new accounting guidance on the presentation of unrecognized tax benefits.
The new guidance requires an entity to present an unrecognized tax benefit, or a portion of an unrecognized tax
benefit, as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax
credit carryforward, except as follows: to the extent a net operating loss carryforward, a similar tax loss, or a tax
credit carryforward is not available at the reporting date under the tax law of the applicable jurisdiction to settle
any additional income taxes that would result from the disallowance of a tax position or the tax law of the
applicable jurisdiction does not require the entity to use, and the entity does not intend to use the deferred tax

85

asset for such purpose, then the unrecognized tax benefit should be presented in the financial statements as a
liability and should not be combined with deferred tax assets. This guidance is effective for fiscal years, and
interim periods within those fiscal years, beginning after December 15, 2013, with early adoption permitted.
Accordingly, we plan to adopt these presentation requirements during the first quarter of 2014. The adoption of
this new guidance is not expected to have a material impact on our consolidated and combined financial
statements or related disclosures.

NOTE 3: ACQUISITIONS

During the year ended December 31, 2013, we completed six acquisitions for total cash consideration paid

of $34.8 million, net of cash acquired. The total cash consideration is subject to adjustment based on the
finalization of working capital adjustments and amounts retained with payment subject to certain indemnification
obligations by the respective sellers for our benefit in future periods. We acquired TinyPost, the developer of a
product that enables users to write over photos and turn them into stories, Jetsetter, a members-only private sale
site for hotel bookings; CruiseWise, a cruise research and planning site; Niumba, a Spain-based vacation rental
site; GateGuru, a mobile app with flight and airport information around the world; Oyster, a hotel review website
featuring expert reviews and photos covering about 150 cities, all of which complement our existing brands in
those areas of the travel ecosystem.

The total purchase price of these acquisitions, all of which were accounted for as purchases of businesses

under the acquisition method, have been allocated to the tangible and identifiable intangible assets acquired and
the net liabilities assumed based on their respective fair values on the acquisition date. The purchase price
allocation of our 2013 acquisitions are preliminary and subject to revision as more information becomes
available, but in any case will not be revised beyond 12 months after the acquisition date and any change to the
fair value of net liabilities acquired will lead to a corresponding change to the purchase price allocable to
goodwill on a retroactive basis. The primary areas of the purchase price allocation that are not yet finalized are
related to the fair values of certain liabilities and income tax balances. Acquisition-related costs were expensed as
incurred and were $1.6 million during the year ended December 31, 2013 and were not material during the years
ended December 31, 2012 and 2011. All acquisition related expenses were included in general and administrative
expenses on our consolidated and combined statements of operations.

As no individual acquisition was material, the following table presents the aggregate components of the

purchase prices initially recorded for all businesses on our consolidated balance sheets at the respective
acquisition dates for the periods presented:

December 31,

2013

2012

2011

Goodwill (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets (2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net (liabilities)/assets (3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$29,551
19,195
(9,936)
693

(In thousands)
$3,043
—

7

—

$6,390
1,642
(16)
—

Total (4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$39,503

$3,050

$8,016

(1) The goodwill represents the excess value over both tangible and intangible assets acquired. The goodwill in
these transactions is primarily attributable to expected operational synergies, the assembled workforces, and
the future development initiatives of the assembled workforces. Goodwill in the amount of $14.1 million is
expected to be deductible for tax purposes.
Identifiable definite-lived intangible assets acquired during 2013 were comprised of developed technology
of $2.4 million, trade names of $7.6 million, customer relationships of $8.0 million, and other intangibles of
$1.2 million. The overall weighted-average life of the identifiable definite-lived intangible assets acquired in
the purchase of the companies during 2013 was 8.0 years, which will be amortized on a straight-line basis

(2)

86

over their estimated useful lives from acquisition date. The overall weighted average life of acquired
intangible assets during 2011 was 2.8 years.
Includes cash acquired of $2.9 million, $0 million and $0.1 million during 2013, 2012 and 2011,
respectively.

(3)

(4) Subject to adjustment based on (i) final working capital adjustment calculations to be determined, and
(ii) indemnification obligations of the acquired company stockholders that remains to be paid of
$1.8 million at December 31, 2013.

Our consolidated and combined financial statements include the operating results of all acquired businesses

from the date of each acquisition. We did not have any material acquisitions, individually or in the aggregate,
during the years 2013, 2012 and 2011; therefore no pro-forma results have been provided.

Other Acquisition Activity

During 2012 we also paid $22.3 million for the remaining noncontrolling interest subsidiary shares related
to a 2008 acquisition, which brought our ownership to 100%. This amount is included in financing activities in
the consolidated statement of cash flows for 2012.

During 2011, we paid $13 million of contingent purchase consideration under prior acquisitions. The
amount in 2011 represented an earn-out payment, of which approximately $10 million and $3 million are
recorded to financing activities and operating activities, respectively, in the consolidated and combined statement
of cash flows. All contingent consideration accrued and paid was calculated based on the financial performance
of the acquired entity to which it relates. We also purchased a subsidiary in China from Expedia for $37 million,
or $28 million net of acquired cash. This acquisition was accounted for as a common control transaction, with net
liabilities recorded at a carrying value of $4 million, including an additional $7 million of short term borrowings
from the Chinese Credit Facilities (refer to “Note 8—Debt” below for further information on the Chinese Credit
Facilities). No goodwill or other intangibles were recorded as a result of this acquisition and no contingent
payments are outstanding. The difference between the purchase price and the carrying value of the net liabilities
was recorded to additional paid in capital. The results of operations from this business are included in our
consolidated and combined financial statements from the transaction closing date.

NOTE 4: STOCK BASED AWARDS AND OTHER EQUITY INSTRUMENTS

Stock-based Compensation Expense

The following table presents the amount of stock-based compensation related to stock-based awards,

primarily stock options and RSUs, on our consolidated and combined statements of operations during the periods
presented:

Year Ended December 31,

2013

2012

2011

Selling and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology and content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 10,643
21,053
17,257

(In thousands)
$ 4,622
11,400
14,080

$ 3,216
3,931
10,197

Total stock-based compensation . . . . . . . . . . . . . . . . . . . . . . .
Income tax benefit from stock-based compensation . . . . . . . . . . . .

48,953
(18,014)

30,102
(10,648)

17,344
(6,504)

Total stock-based compensation, net of tax effect

. . . . . . . . .

$ 30,939

$ 19,454

$10,840

The year ended December 31, 2011 includes a one-time modification charge of $8.0 million related to the
Spin-Off, primarily due to the modification of vested stock options that remained unexercised at the date of the
Spin-Off, which the majority of was recorded to general and administrative expense. There were no material
modifications to stock based awards for the years ended December 31, 2013 or 2012, respectively.

87

Prior to the Spin-Off, we participated in the Amended and Restated Expedia, Inc. 2005 Stock and Annual

Incentive Plan, under which we, through Expedia, granted RSUs, stock options, and other stock-based awards to
our directors, officers, employees and consultants. At Spin-Off, these existing Expedia stock-based awards were
converted into TripAdvisor stock-based equity awards and resulted in approximately 6,575,000 stock options
(of which approximately 3,548,000 were fully vested at Spin-Off) and 893,000 RSU’s outstanding. These awards
accounted for our 2011 stock-based compensation expense. We will continue to amortize the fair value, net of
estimated forfeitures, over the remaining vesting term on a straight-line basis, with the amount of compensation
expense recognized at any date at least equaling the portion of the grant-date fair value of the award that is vested
at that date. All remaining unrecognized stock-based compensation expense related to these awards is included in
“Unrecognized Stock-Based Compensation” below.

Stock and Incentive Plan

On December 20, 2011, our 2011 Stock and Annual Incentive Plan became effective. On December 20,

2011, we filed Post-Effective Amendment No. 1 on Form S-8 to Registration Statement on Form S-4
(File No. 333-178637) (the “Prior Registration Statement”) with the Securities and Exchange Commission
(the “Commission”), registering a total of 17,500,000 shares of our common stock, of which 17,400,000 shares
were issuable in connection with grants of equity-based awards under our 2011 Incentive Plan (7,400,000 of
which shares were originally registered on the Form S-4 and 10,000,000 of which shares were first registered on
the Prior Registration Statement) and 100,000 shares were issuable under our Deferred Compensation Plan for
Non-Employee Directors (refer to “Note 13—Employee Benefit Plans” below for information on our Deferred
Compensation Plan for Non-Employee Directors).

At our annual meeting of stockholders held on June 28, 2013 (the “Annual Meeting”), our stockholders

approved an amendment to our 2011 Stock and Annual Incentive Plan to, among other things, increase the
aggregate number of shares of common stock authorized for issuance thereunder by 15,000,000 shares. We refer
to our 2011 Stock and Annual Incentive Plan, as amended by the amendment as the “2011 Incentive Plan.” A
summary of the material terms of the 2011 Incentive Plan can be found in “Proposal 3: Approval of the 2011
Stock and Annual Incentive Plan, as amended” in our Proxy Statement for the Annual Meeting.

Pursuant to the 2011 Stock and Annual Incentive Plan, we may, among other things, grant RSUs, restricted

stock, stock options and other stock-based awards to our directors, officers, employees and consultants. The
summary of the material terms of the 2011 Incentive Plan is qualified in its entirety by the full text of the 2011
Incentive Plan previously filed.

As of December 31, 2013, the total number of shares available under the 2011 Incentive Plan is 18,085,169 shares.
All shares of common stock issued in respect of the exercise of options or other equity awards since Spin-Off have been
issued from authorized, but unissued common stock.

Stock Based Award Activity and Valuation

2013 Stock Option Activity

During the year ended December 31, 2013, we have issued 2,824,583 of primarily service based non-
qualified stock options under the 2011 Incentive Plan. These stock options generally have a term of ten years
from the date of grant and vest over a four-year requisite service period. We will amortize the fair value of the
2013 grants, net of estimated forfeitures, as stock-based compensation expense over the vesting term on a
straight-line basis, with the amount of compensation expense recognized at any date at least equaling the portion
of the grant-date fair value of the award that is vested at that date.

88

A summary of the status and activity for stock option awards relating to our common stock for the year

ended December 31, 2013, is presented below:

Options outstanding at January 1, 2013 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cancelled or expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options outstanding at December 31, 2013 . . . . . . . . . . . . .

Exercisable as of December 31, 2013 . . . . . . . . . . . . . . . . . .

Vested and expected to vest after December 31, 2013 . . . . .

Weighted
Average
Exercise
Price Per
Share

Weighted
Average
Remaining
Contractual
Life

Aggregate
Intrinsic
Value

(In years)

(In thousands)

$31.41
58.03
23.81
38.09

$40.18

$30.11

$39.94

5.9

3.0

5.7

$403,828

$186,273

$374,487

Options
Outstanding

(In thousands)
8,654
2,825
1,487
522

9,470

3,533

8,731

(1)

Inclusive of 242,767 options which were not converted into shares due to net share settlement in order to
cover the aggregate exercise price and the minimum amount of required employee withholding taxes.
Potential shares which had been convertible under stock options that were withheld under net share
settlement remain in the authorized but unissued pool under the 2011 Incentive Plan and can be reissued by
the Company. We began net-share settling the majority of our stock option exercises during the third quarter
of 2013. Total payments for the employees’ tax obligations to the taxing authorities due to net share
settlements are reflected as a financing activity within the consolidated statements of cash flows.

Aggregate intrinsic value represents the difference between the closing stock price of our common stock and

the exercise price of outstanding, in-the-money options. Our closing stock price as reported on NASDAQ as of
December 31, 2013 was $82.83. The total intrinsic value of stock options exercised for the years ended
December 31, 2013 and 2012 were $58.2 million and $25.1 million, respectively. No stock options were
exercised between Spin-Off and December 31, 2011.

The fair value of stock option grants under the 2011 Incentive Plan has been estimated at the date of grant
using the Black–Scholes option pricing model with the following weighted average assumptions for the periods
presented:

Risk free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected term (in years) . . . . . . . . . . . . . . . . . . . . . . . .
Expected volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . . . . . . . . . . . . .

1.41% 1.03%
6.06
50.78% 53.46%
— % — %

6.21

December 31,

2013

2012

The weighted-average grant date fair value of options granted was $28.30 and $20.36 for the years ended

December 31, 2013 and 2012, respectively. No stock options were granted under the 2011 Incentive Plan for the
year ended December 31, 2011. The total fair value of stock options vested for the years ended December 31,
2013 and 2012 were $26.6 million and $9.8 million, respectively. No stock options were vested between
Spin-Off and December 31, 2011.

2013 RSU Activity

During the year ended December 31, 2013, we issued 1,148,976 RSUs under the 2011 Incentive Plan for
which the fair value was measured based on the quoted price of our common stock. These RSUs generally vest
over a four-year requisite service period. We will amortize the fair value of the 2013 grants, net of estimated

89

forfeitures, as stock-based compensation expense over the vesting term on a straight-line basis, with the amount
of compensation expense recognized at any date at least equaling the portion of the grant-date fair value of the
award that is vested at that date.

The following table presents a summary of RSU activity on our common stock during the year ended

December 31, 2013:

Unvested RSUs outstanding as of January 1,

2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested and released (1) . . . . . . . . . . . . . . . . . . . .
Cancelled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unvested RSUs outstanding as of December 31,
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

RSUs
Outstanding

Weighted
Average
Grant-
Date Fair
Value Per Share

(In thousands)

Aggregate
Intrinsic
Value

446
1,149
363
97

$26.11
50.72
22.95
46.80

1,135

$49.64

$94,125

(1)

Inclusive of 133,449 RSUs withheld to satisfy employee minimum tax withholding requirements due to net
share settlement. Potential shares which had been convertible under RSUs that were withheld under net
share settlement remain in the authorized but unissued pool under the 2011 Incentive Plan and can be
reissued by the Company. Total payments for the employees’ tax obligations to the taxing authorities due to
net share settlements are reflected as a financing activity within the consolidated statements of cash flows.

Other Equity Activity

Upon Spin-Off, we entered into a warrant agreement (the “Warrant Agreement”) with Mellon Investor

Services LLC and issued warrants exercisable for TripAdvisor common stock in respect of previously
outstanding warrants exercisable for Expedia common stock that were adjusted on account of Expedia’s reverse
stock split and the Spin-Off. In total, at Spin-Off, the warrants could have been converted into a maximum of
8,046,698 shares of our common stock without any further adjustments to the Warrant Agreement and had an
expiration date of May 7, 2012.

One tranche of warrants (issued in respect of Expedia warrants that had featured an exercise price of
$12.23 per warrant prior to adjustment) were exercisable for 0.25 (one-quarter) of a share of TripAdvisor
common stock at an exercise price equal to $6.48 per warrant, and the other tranche of warrants (issued in respect
of Expedia warrants that had featured an exercise price of $14.45 per warrant prior to adjustment) were
exercisable for 0.25 (one-quarter) of a share of TripAdvisor common stock at an exercise price equal to $7.66 per
warrant. The exercise price could have been paid in cash or via “cashless exercise” as set forth in the Warrant
Agreement.

During the year ended December 31, 2012, and prior to the expiration date, there were a total of

32,186,791 warrants exercised which resulted in a total of 7,952,456 shares of our common stock being issued
during that period, which included 31,641,337 warrants for which the exercise price was paid in cash at a
weighted average price of $27.11. We received total exercise proceeds of $214.5 million related to these warrant
exercises, which is reflected as a financing activity within the consolidated statement of cash flows. In addition
there were 545,454 cashless warrants exercised with a weighted average exercise price of $25.92 of which we did
not receive any exercise proceeds. As a result, we currently have no outstanding warrants remaining which could
be convertible to shares of our common stock.

90

Unrecognized Stock-Based Compensation

A summary of our remaining unrecognized compensation expense, net of estimated forfeitures, and the

weighted average remaining amortization period at December 31, 2013 related to our non-vested stock options
and RSU awards is presented below (in thousands, except per year information):

Unrecognized compensation expense (net of forfeitures) . . .
Weighted average period remaining (in years) . . . . . . . . . . .

Stock
Options

$93,696
3.27

RSUs

$33,200
3.10

NOTE 5: FINANCIAL INSTRUMENTS

Cash, Cash Equivalents and Marketable Securities

The following tables show our cash and available-for-sale securities’ amortized cost, gross unrealized gains,
gross unrealized losses and fair value by significant investment category recorded as cash and cash equivalents or
short and long-term marketable securities as of December 31, 2013 and December 31, 2012 (in thousands):

December 31, 2013

Amortized
Cost

Unrealized
Gains

Unrealized
Losses

Fair
Value

Cash and
Cash
Equivalents

Short-Term
Marketable
Securities

Long-Term
Marketable
Securities

Cash . . . . . . . . . . . . . . . . . . . . . . . . . $195,226
Level 1:

$—

$ — $195,226 $195,226 $ — $ —

Money market funds . . . . . . . .

155,922 —

—

155,922

155,922

—

—

Level 2:

U.S. agency securities . . . . . . .
Certificates of deposit
. . . . . . .
Commercial paper . . . . . . . . . .
Corporate debt securities . . . . .

36,753
23,901
5,493
253,597

Subtotal

. . . . . . . . . . . . . .

319,744

9
17
1
132

159

(18)
(4)
(1)
(322)

(345)

36,744
23,914
5,493
253,407

319,558

—
—
—
—

13,718
16,410
5,493
95,599

23,026
7,504
—
157,808

— 131,220

188,338

Total . . . . . . . . . . . . . $670,892

$159

$(345) $670,706 $351,148 $131,220 $188,338

Amortized
Cost

Unrealized
Gains

Unrealized
Losses

Fair
Value

Cash and
Cash
Equivalents

Short-Term
Marketable
Securities

Long-Term
Marketable
Securities

December 31, 2012

Cash . . . . . . . . . . . . . . . . . . . . . . . . $141,460
Level 1:

$—

$ — $141,460

$141,460

$ — $ —

Money market funds . . . . . . .

215,052 —

—

215,052

215,052

—

—

Level 2:

U.S. agency securities . . . . . .
Commercial paper . . . . . . . . .
Corporate debt securities . . . .
Municipal securities . . . . . . .

13,634
48,710
162,050

4
15
12
5,003 —

Subtotal . . . . . . . . . . . . .

229,397

31

(3)
(22)
(180)
(2)

(207)

13,635
48,703
161,882
5,001

229,221

—
9,999
1,004
—

7,635
38,704
67,630
5,001

6,000
—
93,248
—

11,003

118,970

99,248

Total

. . . . . . . . . . . $585,909

$ 31

$(207) $585,733

$367,515

$118,970

$99,248

Our cash and cash equivalents consist of cash on hand in global financial institutions, money market funds
and marketable securities, with maturities of 90 days or less at the date purchased. The remaining maturities of

91

our long-term marketable securities range from one to three years and our short-term marketable securities
include maturities that were greater than 90 days at the date purchased and have 12 months or less remaining at
December 31, 2013 and 2012, respectively.

We classify our cash equivalents and marketable securities within Level 1 and Level 2 as we value our cash

equivalents and marketable securities using quoted market prices (Level 1) or alternative pricing sources
(Level 2). The valuation technique we used to measure the fair value of money market funds were derived from
quoted prices in active markets for identical assets or liabilities. Fair values for Level 2 investments are
considered “Level 2” valuations because they are obtained from independent pricing sources for identical or
comparable instruments, rather than direct observations of quoted prices in active markets. Our procedures
include controls to ensure that appropriate fair values are recorded, including comparing the fair values obtained
from our independent pricing services against fair values obtained from another independent source.

There were no material realized gains or losses related to sales of our marketable securities for the years

ended December 31, 2013, 2012 and 2011.

As of December 31, 2013, we have marketable securities with a total fair value of $168.8 million in a total

gross unrealized loss position of $0.3 million. We consider the declines in market value of our marketable
securities investment portfolio to be temporary in nature and do not consider any of our investments other-than-
temporarily impaired. When evaluating an investment for other-than-temporary impairment, we review factors
such as the length of time and extent to which fair value has been below its cost basis, the financial condition of
the issuer and any changes thereto, and the our intent to sell, or whether it is more likely than not we will be
required to sell the investment before recovery of the investment’s cost basis. During the years ended
December 31, 2013, 2012 and 2011, we did not recognize any impairment charges. We did not have any material
investments in marketable securities that were in a continuous unrealized loss position for 12 months or greater at
December 31, 2013 or 2012.

Derivative Financial Instruments

In the normal course of business, we are exposed to the impact of foreign currency fluctuations, which we

attempt to mitigate through the use of derivative instruments. Accordingly, we have entered into forward
contracts to reduce the effects of fluctuating foreign currency exchange rates on our cash flows denominated in
foreign currencies. We do not use derivatives for trading or speculative purposes. In accordance with current
accounting guidance on derivative instruments and hedging activities, we record all our derivative instruments as
either an asset or liability measured at their fair value. Our derivative instruments are typically short-term in
nature.

Our current forward contracts are not designated as hedges. Consequently, any gain or loss resulting from

the change in fair value is recognized in the current period earnings. These gains or losses are offset by the
exposure related to receivables and payables with our foreign subsidiaries. We recorded a net loss of $0.3 million
and $0.7 million for the years ended December 31, 2013 and 2012, respectively, related to our forward contracts
in our consolidated statements of operations in Other, net. The net cash received or paid related to our derivative
instruments are classified as operating in our consolidated statements of cash flows, which is based on the
objective of the derivative instruments. No derivative instruments were entered into or settled during the year
ended December 31, 2011.

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The following table shows the fair value and notional principal amounts of our outstanding or unsettled

derivative instruments that are not designated as hedging instruments for the periods presented:

(in thousands)

Balance Sheet Caption

December 31, 2013

Fair Value of
Derivative (2)

U.S. Dollar
Notional

Asset

Liability

Foreign exchange-forward contracts (current) . . . . Accrued and other current liabilities (1) $

— $64

$5,164

(in thousands)

Balance Sheet Caption

December 31, 2012

Fair Value of
Derivative (2)

U.S. Dollar
Notional

Asset

Liability

Foreign exchange-forward contracts (current) . . . . Accrued and other current liabilities (1) $

— $64

$2,710

(1) Current derivative contracts address foreign exchange fluctuations for the Euro versus the U.S. Dollar.
(2) The fair value of our derivative liability is measured using Level 2 fair value inputs as we use a pricing

model that takes into account the contract terms as well as current foreign currency exchange rates in active
markets, or observable market inputs.

Concentration of Credit Risk

Counterparties to currency exchange derivatives consist of major international financial institutions. We
monitor our positions and the credit ratings of the counterparties involved and, by policy limits, the amount of
credit exposure to any one party. While we may be exposed to potential losses due to the credit risk of non-
performance by these counterparties, losses are not anticipated.

Other Financial Instruments

Other financial instruments not measured at fair value on a recurring basis include trade receivables,

receivables from Expedia, trade payables, deferred merchant payables, short-term debt, accrued and other current
liabilities and long-term debt. With the exception of long-term debt, the carrying amount approximates fair value
because of the short maturity of these instruments as reported on the consolidated balance sheets as of
December 31, 2013 and December 31, 2012. The carrying value of the long-term borrowings outstanding on our
Credit Agreement bear interest at a variable rate and therefore is also considered to approximate fair value.

We did not have any Level 3 assets or liabilities at December 31, 2013 or 2012.

NOTE 6: PROPERTY AND EQUIPMENT, NET

Property and equipment consists of the following for the periods presented:

Capitalized software and website development
. . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computer equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and other equipment

Less: accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Construction in progress (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software and website development projects in progress . . . . . . . . . . . . . . . . . .

December 31,

2013

2012

(In thousands)

$ 73,575
21,776
21,124
5,734

122,209
(48,625)
7,877
67

$ 48,527
14,244
13,174
5,276

81,221
(37,626)
—
207

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 81,528

$ 43,802

(1) We capitalize construction in progress for build-to-suit lease agreements where we are considered the

owner, for accounting purposes only, during the construction period.

As of December 31, 2013 and 2012, our recorded capitalized software and website development costs, net

of accumulated amortization, were $46.2 million and $28.4 million, respectively. For the years ended
December 31, 2013 and 2012, we capitalized $38.4 million and $20.2 million, respectively, related to software

93

and website development costs. For the years ended December 31, 2013, 2012 and 2011, we recorded
amortization of capitalized software and website development costs of $19.6 million, $12.8 million and $12.4
million, respectively, which is included in depreciation expense on our consolidated and combined statements of
operations.

During the year ended December 31, 2013, we retired property and equipment, primarily capitalized
software and website development, which were no longer in use with a total cost of $19.7 million and associated
accumulated depreciation of 18.5 million, resulting in a loss of $1.2 million included in Other, net on our
consolidated statements of operations.

NOTE 7: GOODWILL AND INTANGIBLE ASSETS, NET

The following table presents the changes in goodwill for the periods presented:

December 31,

2013

2012

(In thousands)

Beginning balance as of January 1 . . . . . . . . . . . . . . . . . .
Additions (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase price allocation adjustments (2) . . . . . . . . .
. . . . . . . . .
Foreign exchange translation adjustment

$471,684
29,551
(873)
1,622

$466,892
3,043
—
1,749

Ending balance as of December 31 . . . . . . . . . . . . . . . . . .

$501,984

$471,684

(1) The additions to goodwill relate to our 2013 business acquisitions. See “Note 3— Acquisitions,” above for

further information.

(2) Purchase price allocation adjustments related to our 2012 acquisition, primarily a tax related adjustment for

acquired net operating loss carryforwards, or NOL’s.

Intangible assets, which were acquired in business combinations and recorded at fair value on the date of

purchase, consist of the following for the periods presented:

December 31,

2013

2012

(In thousands)

Intangible assets with definite lives . . . . . . . . . . . . . . . . . .
Less: accumulated amortization . . . . . . . . . . . . . . . . . . . . .

$ 36,214
(14,672)

$ 21,382
(13,492)

Intangible assets with definite lives, net . . . . . . . . . . .
Intangible assets with indefinite lives . . . . . . . . . . . . . . . . .

21,542
30,300

7,890
30,300

$ 51,842

$ 38,190

Amortization expense was $5.7 million, $6.1 million, and $7.5 million, respectively, for the years ended

December 31, 2013, 2012 and 2011.

Our indefinite-lived assets relate to trade names and trademarks. Refer to “Note 2—Significant Accounting

Policies” above for a discussion of our annual indefinite-lived intangible asset impairment assessment.

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The following table presents the components of our intangible assets with definite lives for the periods

presented:

December 31, 2013

December 31, 2012

Weighted Ave
Remaining Life
(in years)

Gross
Carrying
Amount

Accumulated
Amortization

(In thousands)

Net
Carrying
Amount

Gross
Carrying
Amount

Net
Carrying
Amount

Accumulated
Amortization

(In thousands)

8.4
6.1
2.7

6.7

$17,975
13,835
4,404

$ (7,462)
(5,858)
(1,352)

$10,513
7,977
3,052

$14,431
5,617
1,334

$ (9,029)
(3,511)
(952)

$5,402
2,106
382

$36,214

$(14,672)

$21,542

$21,382

$(13,492)

$7,890

Trade names and
trademarks

Subscriber relationships
Technology and other

Total

The estimated future amortization expense related to intangible assets with definite lives as of December 31,

2013, assuming no subsequent impairment of the underlying assets, is as follows, in thousands:

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,201
3,264
2,716
2,292
2,130
5,939

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$21,542

NOTE 8: DEBT

Term Loan Facility Due 2016 and Revolving Credit Facility

Overview

On December 20, 2011, we entered into a credit agreement, dated as of December 20, 2011, by and among

TripAdvisor, TripAdvisor Holdings, LLC, and TripAdvisor LLC, the lenders party thereto, JPMorgan Chase
Bank, N.A., as administrative agent, and J.P. Morgan Europe Limited, as London agent (this credit agreement,
together with all exhibits, schedules, annexes, certificates, assignments and related documents contemplated
thereby, is referred to herein as the “Credit Agreement”), which provides $600 million of borrowing including:

•

•

the Term Loan Facility, or Term Loan, in an aggregate principal amount of $400 million with a term of
five years due December 2016; and

the Revolving Credit Facility in an aggregate principal amount of $200 million available in U.S.
dollars, Euros and British pound sterling with a term of five years expiring December 2016.

The Term Loan and any loans under the Revolving Credit Facility bear interest by reference to a base rate or
a Eurocurrency rate, in either case plus an applicable margin based on our leverage ratio. We are also required to
pay a quarterly commitment fee, on the average daily unused portion of the Revolving Credit Facility for each
fiscal quarter and fees in connection with the issuance of letters of credit. The Term Loan and loans under the
Revolving Credit Facility currently bear interest at LIBOR plus 150 basis points, or the Eurocurrency Spread, or
the alternate base rate (“ABR”) plus 50 basis points, and undrawn amounts are currently subject to a commitment
fee of 22.5 basis points. As of December 31, 2013 we are using a one-month interest period Eurocurrency Spread
which is approximately 1.7% per annum. Interest is currently payable on a monthly basis while we are borrowing
under the one-month interest rate period. The current interest rates are based on current assumptions, leverage
and LIBOR rates and do not take into account that rates will reset periodically.

95

The Term Loan principal is currently repayable in quarterly installments on the last day of each calendar

quarter equal to 2.5% of the original principal amount with the balance due on the final maturity date. Principal
payments aggregating $40 million were made during the year ended December 31, 2013.

The Revolving Credit Facility includes $40 million of borrowing capacity available for letters of credit and
$40 million for borrowings on same-day notice. As of December 31, 2013 there are no outstanding borrowings
under our Revolving Credit Facility.

During the years ended December 31, 2013, 2012 and 2011, we recorded total interest and commitment fees

on our Credit Agreement of $7.5 million, $8.7 million and $0.3 million, respectively, to interest expense on our
consolidated and combined statements of operations. All unpaid interest and commitment fee amounts as of
December 31, 2013 and 2012 were not material.

In connection with the Credit Agreement, we also incurred debt financing costs totaling $3.5 million, which

were capitalized as deferred financing costs. Approximately $0.7 million, recorded in other current assets, and
approximately $ 1.1 million, reported in other long term assets, remain on the consolidated balance sheet as of
December 31, 2013, net of amortization. During the years ended December 31, 2013, 2012 and 2011, we
recorded amortization expense of $0.8 million, $0.9 million and $0 million, respectively, to interest expense on
our consolidated and consolidated statements of operations. These costs will continue to be amortized over the
remaining term of the Term Loan using the effective interest rate method.

Total outstanding borrowings under the Credit Agreement consist of the following:

December 31,
2013

(in thousands)

Short-Term Debt:

Revolving Credit Facility . . . . . . . . . . . . . . . . . . . . . .
Term Loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —
40,000

Total Short-Term Borrowings . . . . . . . . . . . . . . . . . . . . . .

$ 40,000

Long-Term Debt:

Term Loan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$300,000

Total Long-Term Borrowings . . . . . . . . . . . . . . . . . . . . . .

$300,000

The future minimum principal payment obligations due under the Credit Agreement related to our Term

Loan is as follows:

Year Ending December 31,

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Principal Payments
(in thousands)

$ 40,000
40,000
260,000

$340,000

Prepayments

We may voluntarily repay any outstanding borrowing under the Credit Agreement at any time without

premium or penalty, other than customary breakage costs with respect to eurocurrency loans.

Guarantees

All obligations under the Credit Agreement are unconditionally guaranteed by us and each of our existing

and subsequently acquired or organized direct or indirect wholly-owned domestic and foreign restricted

96

subsidiaries, subject to certain exceptions for subsidiaries that are controlled foreign corporations, foreign
subsidiaries in jurisdictions where applicable law would otherwise be violated, and non-material subsidiaries.

Covenants

The Credit Agreement contains a number of covenants that, among other things, restrict our ability to: incur

additional indebtedness, create liens, enter into sale and leaseback transactions, engage in mergers or
consolidations, sell or transfer assets, pay dividends and distributions, make investments, loans or advances,
prepay certain subordinated indebtedness, make certain acquisitions, engage in certain transactions with
affiliates, amend material agreements governing certain subordinated indebtedness, and change our fiscal year.
The Credit Agreement also requires us to maintain a maximum leverage ratio and a minimum cash interest
coverage ratio, and contains certain customary affirmative covenants and events of default, including a change of
control. If an event of default occurs, the lenders under the Credit Agreement will be entitled to take various
actions, including the acceleration of all amounts due under Credit Agreement and all actions permitted to be
taken by a secured creditor.

As of December 31, 2013 we believe we are in compliance with all of our debt covenants.

Chinese Credit Facilities

In addition to our borrowings under the Credit Agreement, we maintain our Chinese Credit Facilities. As of

December 31, 2013 and December 31, 2012, we had short-term borrowings outstanding of $28.5 million and
$32.1 million, respectively.

Certain of our Chinese subsidiaries entered into a RMB 138,600,000 (approximately $22 million), one-year
revolving credit facility with Bank of America (the “Chinese Credit Facility—BOA”) that is currently subject to
review on a periodic basis with no-specific expiration period. During the third quarter of 2012, this credit line
was increased to RMB 189,000,000 (approximately $30 million). During the year ended December 31, 2013, we
made a payment inclusive of interest of RMB 68,283,570 (approximately $10.9 million). We currently have
$12.7 million of outstanding borrowings from the Chinese Credit Facility—BOA as of December 31, 2013. Our
Chinese Credit Facility—BOA currently bears interest at a rate based on 100% of the People’s Bank of China’s
base rate and was 5.6% as of December 31, 2013.

In addition, during April 2012, certain of our Chinese subsidiaries entered into a RMB 125,000,000
(approximately $20 million) one-year revolving credit facility with J.P. Morgan Chase Bank (“Chinese Credit
Facility-JPM”). This credit facility was renewed for an additional year in April 2013. During the year ended
December 31, 2013, we made a payment inclusive of interest of RMB 24,281,546 (approximately $3.9 million).
We currently have $15.8 million of outstanding borrowings from the Chinese Credit Facility—JPM as of
December 31, 2013. Our Chinese Credit Facility—JPM currently bears interest at a rate based on 100% of the
People’s Bank of China’s base rate and was 5.6% as of December 31, 2013.

NOTE 9: INCOME TAXES

The following table presents a summary of our domestic and foreign income before income taxes:

Domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$129,452
155,250

(In thousands)
$133,361
148,614

$121,100
150,794

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$284,702

$281,975

$271,894

Year Ended December 31,

2013

2012

2011

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The following table presents a summary of the components of our provision for income taxes:

Year Ended December 31,

2013

2012

2011

(In thousands)

Current income tax expense:

Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$47,784
8,936
17,066

$55,877
5,927
30,543

$49,736
7,818
37,480

Current income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income tax (benefit) expense:

73,786

92,347

95,034

Federal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,366
704
(1,597)

(3,113)
(347)
(1,500)

216
148
(1,295)

Deferred income tax (benefit) expense: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,473

(4,960)

(931)

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$79,259

$87,387

$94,103

For all periods presented, current and deferred tax expense has been computed using our stand-alone
effective rate. As of December 31, 2013, our current income tax receivable and income tax payable balances
represent amounts that we will receive and pay, respectively, to the Internal Revenue Service and other tax
authorities.

For all periods prior to and through the Spin-Off date, we were a member of the Expedia consolidated tax
group. Accordingly, Expedia filed a consolidated federal income tax return and certain state income tax returns with
us for that period. Expedia has paid the entire income tax liability associated with these filings. As such, our income
tax liability for this period was transferred to Expedia upon Spin-Off and was not included in income taxes payable
as of December 31, 2011. Additionally, due to continuing ownership and business relationships after the Spin-Off,
we have filed as part of a unitary combined group with Expedia for certain state tax returns for the 2012 and 2011
tax years. During 2013, we plan to file our state tax returns on a stand-alone basis, separate from Expedia, as our
ownership and business relationships likely will not constitute a unitary relationship after 2012.

Our deferred tax assets and deferred tax liabilities as of December 31, 2013 and 2012 are as follows:

December 31,

2013

2012

(In thousands)

Deferred tax assets:
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net operating loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 30,081
18,005
6,829
4,365

$ 21,605
15,005
7,731
3,391

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

59,280
(13,284)

47,732
(11,677)

Net deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 45,996

$ 36,055

Deferred tax liabilities:
Intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(31,956) $(28,205)
(10,313)
(17,500)
(2,087)
(2,010)
—
(2,201)

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(53,667) $(40,605)

Net deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (7,671) $ (4,550)

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At December 31, 2013, we had federal, state and foreign net operating loss carryforwards (“NOLs”) of

approximately $ 12.5 million, $12.4 million and $51.0 million. If not utilized, the federal and state NOLs will
expire at various times between 2020 and 2033 and the foreign NOLs will expire at various times between 2013
and 2031.

At December 31, 2013, we had a valuation allowance of $13.3 million primarily related to foreign net

operating loss carryforwards for which it is more likely than not that the tax benefit will not be realized. This
amount represented an overall increase of $1.6 million over the amount recorded as of December 31, 2012.

We have not provided for deferred U.S. income taxes on undistributed earnings of our foreign subsidiaries

that we intend to reinvest permanently outside the United States; the total amount of such earnings as of
December 31, 2013 was $481.0 million. Should we distribute or be treated under certain U.S. tax rules as having
distributed earnings of foreign subsidiaries in the form of dividends or otherwise, we may be subject to
U.S. income taxes. Due to complexities in tax laws and various assumptions that would have to be made, it is not
practicable at this time to estimate the amount of unrecognized deferred U.S. taxes on these earnings.

A reconciliation of the provision for income taxes to the amounts computed by applying the statutory

federal income tax rate to income before income taxes is as follows:

Income tax expense at the federal statutory rate of 35% . . . . . . . . . . . . . . . . . . .
Foreign rate differential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of effect of federal tax benefit
. . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Unrecognized tax benefits and related interest
Non-deductible transaction costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net

Year Ended December 31,

2013

2012

2011

$ 99,646
(41,487)
8,339
9,307
253
1,999
1,202

(In thousands)
$ 98,691
(25,069)
5,581
4,853
—
2,535
796

$ 95,163
(15,319)
4,240
2,570
2,426
3,451
1,572

Provision for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 79,259

$ 87,387

$ 94,103

During the fourth quarter of 2012, we restructured our non-U.S. operations to align our global structure for

more efficient treasury management and global cash deployment. As a result, and due to the continued expansion
of our non-U.S. operations, we expect our effective tax rate to continue to decrease.

During 2011, the Singapore Economic Development Board accepted our application to receive a tax

incentive under the International Headquarters Award. This incentive provides for a reduced tax rate on
qualifying income of 5% as compared to Singapore’s statutory tax rate of 17% and is conditional upon our
meeting certain employment and investment thresholds. This agreement is set to expire on June 30, 2016, with
the ability to extend for another five years. This benefit resulted in a decrease to the 2013 tax provision of $4.3
million.

By virtue of previously filed consolidated income tax returns filed with Expedia, we are routinely under
audit by federal, state and foreign tax authorities. We are currently under an IRS audit for the 2009 and 2010 tax
years, and have various ongoing state income tax audits. As of December 31, 2013, no material assessments have
resulted from these audits. These audits include questioning the timing and the amount of income and deductions
and the allocation of income among various tax jurisdictions. Annual tax provisions include amounts considered
sufficient to pay assessments that may result from the examination of prior year returns. We are no longer subject
to tax examinations by tax authorities for years prior to 2007.

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A reconciliation of the beginning and ending amount of gross unrecognized tax benefits (excluding interest

and penalties) is as follows:

Balance, beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases to tax positions related to the current year . . . . . . . . . . . . . . . . . . . . . . . .
Increases to tax positions related to the prior year . . . . . . . . . . . . . . . . . . . . . . . . . .
Reductions due to lapsed statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Decreases to tax positions related to the prior year . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements during current year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2013

2012

2011

$24,049
12,158
3,936
—
(3,640)
(76)

(In thousands)
$12,900
11,854
540
—
—
(1,245)

$ 6,342
5,631
927
—
—
—

Balance, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$36,427

$24,049

$12,900

As of December 31, 2013, we had $36.4 million of unrecognized tax benefits, which is classified as long-
term and included in other long-term liabilities. Included in this balance at December 31, 2013 was $19.0 million
of liabilities for uncertain tax positions that, if recognized, would decrease our provision for income taxes. We
recognize interest and penalties related to unrecognized tax benefits in income tax expense. As of December 31,
2013 and 2012, total gross interest and penalties accrued was $1.7 million and $1.0 million, respectively. We
estimate that none of these amounts will be paid within the next year.

NOTE 10: ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES

Accrued expenses and other current liabilities consisted of the following for the periods presented:

December 31,

2013

2012

(In thousands)

Accrued salary, bonus, and related benefits . . . . . . . . . . . . .
Accrued marketing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued charitable foundation payments (1) . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$34,756
21,901
7,217
21,660

$29,438
11,941
6,757
15,100

Total accrued expenses and other current liabilities . . . . . . .

$85,534

$63,236

(1) See “Note 12—Commitments and Contingencies” below for information regarding our charitable

foundation.

NOTE 11: OTHER LONG-TERM LIABILITIES

Other long-term liabilities consisted of the following for the periods presented:

Unrecognized tax benefits (1) . . . . . . . . . . . . . . . . . . . . . . . .
Construction liabilities (2) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$38,072
7,877
6,582

$23,138
—
2,425

Total other long-term liabilities . . . . . . . . . . . . . . . . . . . . . .

$52,531

$25,563

December 31,

2013

2012

(In thousands)

(1) See “Note 9—Income Taxes” above for additional information on our unrecognized tax benefits. Amount

includes accrued interest and penalties related to this liability.

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(2) We capitalize construction in progress and record a corresponding long-term liability for build-to-suit lease
agreements where we are considered the owner during the construction period for accounting purposes only.

(3) Amounts primarily consist of long term deferred rent balances related to operating leases for office space.

NOTE 12: COMMITMENTS AND CONTINGENCIES

We have commitments and obligations that include office space leases, vendor purchase obligations and
expected interest on long-term debt, which are not accrued on the consolidated balance sheet at December 31,
2013 but we expect to require future cash outflows and in some cases may be accelerated upon demand of a third
party upon certain contingent events.

Office Lease Commitments

We have contractual obligations in the form of operating leases for office space for which we record the

related expense on a monthly basis. Certain leases contain periodic rent escalation adjustments and renewal
options. Rent expense related to such leases is recorded on a straight-line basis. Operating lease obligations
expire at various dates with the latest maturity in December 2030. For the years ended December 31, 2013, 2012
and 2011, we recorded rental expense of $10.9 million, $7.8 million and $6.0 million, respectively.

We currently lease approximately 119,000 square feet for our corporate headquarters in Newton,

Massachusetts, pursuant to a lease with an expiration date of April 2015. We also lease an aggregate of
approximately 382,000 square feet at approximately 30 other locations across North America, Europe and Asia
Pacific, primarily for our international management teams, sales offices, and subsidiary headquarters, pursuant to
leases with expiration dates through December 2030.

In June 2013, TripAdvisor LLC (“TA LLC”), our indirect, wholly owned subsidiary, entered into a lease

(the “Lease”), for a new corporate headquarters. Pursuant to the Lease, the landlord will build an approximately
280,000 square foot rental building in Needham, Massachusetts (the “Premises”), and thereafter lease the
Premises to TA LLC as TripAdvisor’s new corporate headquarters for an initial term of 15 years and 7 months. If
the landlord fails to deliver the Premises according to the schedule, subject to certain conditions, TA LLC may be
entitled to additional free rent, or in extreme cases, a right to terminate the Lease. Under the Lease, TA LLC is
required to pay an initial base rent of $33.00 per square foot per year, increasing to $34.50 per square foot by the
final year of the initial term, as well as all real estate taxes and other building operating costs. TA LLC also has
an option to extend the term of the Lease for two consecutive terms of five years each.

The aggregate future minimum lease payments are $143.5 million and are currently scheduled to be paid,
beginning in November 2015, as follows: $1.1 million for 2015, $9.3 million for 2016, $9.3 million for 2017,
$9.3 million for 2018 and $114.6 million for 2019 and thereafter. The Lease has escalating rental payments and
initial periods of free rent. TA LLC was also obligated to deliver a letter of credit to the Landlord in the amount
of $0.8 million as security deposit, which amount is subject to increase under certain circumstances. TA LLC
also has an option to extend the term of the Lease for two consecutive terms of five years each. Subject to certain
conditions, TA LLC has certain rights under the Lease, including rights of first offer to lease additional space or
to purchase the Premises if the Landlord elects to sell. In connection with the Lease, TripAdvisor entered into a
Guaranty (the “Guaranty”), pursuant to which TripAdvisor provides full payment and performance guaranty for
all of TA LLC’s obligations under the Lease.

We have concluded we are the deemed owner (for accounting purposes only) of the Premises during the

construction period under build to suit lease accounting. As building construction began in the fourth quarter of
2013, we recorded estimated project construction costs incurred by the landlord as an asset and a corresponding
long term liability in “Property and equipment, net” and “Other long-term liabilities,” respectively, on our
consolidated balance sheets. We will increase the asset and corresponding long term liability as additional
building costs are incurred by the landlord during the construction period.

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Once the landlord completes the construction of the Premises (estimated to be May 2015), we will evaluate
the Lease in order to determine whether or not the Lease meets the criteria for “sale-leaseback” treatment. If the
Lease meets the “sale-leaseback” criteria, we will remove the asset and the related liability from its consolidated
balance sheet and treat the Lease as either an operating or capital lease based on the our assessment of the
accounting guidance.

If the Lease does not meet “sale-leaseback” criteria, we will treat the Lease as a financing obligation and
lease payments will be attributed to (1) a reduction of the principal financing obligation; (2) imputed interest
expense; and (3) land lease expense (which is considered an operating lease) representing an imputed cost to
lease the underlying land of the facility. In addition, the underlying building asset will be depreciated over the
building’s estimated useful life. And at the conclusion of the lease term, we would de-recognize both the net
book values of the asset and financing obligation. Although we will not begin making lease payments pursuant to
the Lease until November 2015, the portion of the lease obligations allocated to the land is treated for accounting
purposes as an operating lease that commenced in 2013.

Purchase Obligations

As of December 31, 2013, we had minimum non-cancelable purchase obligations with certain of our
vendors, which we expect to utilize in the ordinary course of business. The expected timing and payment
amounts are listed in the table below.

The following table summarizes our material commitments and obligations as of December 31, 2013 and

excludes amounts already recorded on the consolidated balance sheet:

Total

Less than
1 year

. . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating leases (1)
Build to suit lease obligation (2) . . . . . . . . . . . . . . . . . .
Purchase obligations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected interest payments on Term Loan (3) . . . . . . .

$ 85,495
143,524
856
14,450

$12,639
—
511
5,525

By Period

1 to 3 years

3 to 5 years

(In thousands)
$18,987
10,346
345
8,925

$15,989
18,539
—
—

More than
5 years

$ 37,880
114,639
—
—

Total (4)(5)(6) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$244,325

$18,675

$38,603

$34,528

$152,519

(1) Estimated future minimum rental payments under operating leases with non-cancelable lease terms.
(2) Estimated future minimum rental payments for our future corporate headquarters in Needham, MA.
(3) The amounts included as expected interest payments on the Term Loan in this table are based on the current
effective interest rate and payment terms as of December 31, 2013, but, could change significantly in the
future. Amounts assume that our existing debt is repaid at maturity and do not assume additional borrowings
or refinancings of existing debt. Refer to “Note 8—Debt” above for additional information, including
principal payments expected to be paid over the next three years, on our Term Loan.

(5)

(4) Excluded from the table was $38 million of unrecognized tax benefits, including interest and penalties, that
we have recorded in other long-term liabilities for which we cannot make a reasonably reliable estimate of
the amount and period of payment. We estimate that none of these amounts will be paid within the next
twelve months.
In connection with the Spin-Off, we assumed Expedia’s obligation to fund a charitable foundation. The
Board of Directors of the charitable foundation is currently comprised of Stephen Kaufer- President and
Chief Executive Officer, Julie M.B. Bradley-Chief Financial Officer and Seth J. Kalvert- Senior Vice
President, General Counsel and Secretary. Our obligation was calculated at 2.0% of OIBA in 2013. For a
discussion regarding OIBA see “Note 16—Segment Information” in the notes to the consolidated and
combined financial statements. This future commitment has been excluded from the table above.

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(6) Excludes spending on anticipated leasehold improvements on our Needham, Massachusetts lease, including
design, development, construction costs, and the purchase and installation of equipment, net of related
Landlord incentives, which we estimate will begin in the fourth quarter of 2014 thru the second quarter of
2015 and currently estimate will cost in the range of $35-$40 million.

Letters of Credit

As of December 31, 2013, we have issued unused letters of credit totaling $1 million, related to our property

leases.

Off-Balance Sheet Arrangements

We did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of Regulation S-K of
the SEC, that have, or are reasonably likely to have, a current or future effect on our financial condition, results
of operations, liquidity, capital expenditures or capital resources at December 31, 2013.

Legal Proceedings

In the ordinary course of business, we and our subsidiaries are parties to legal proceedings and claims
involving alleged infringement of third-party intellectual property rights, defamation, and other claims. Rules of
the SEC require the description of material pending legal proceedings, other than ordinary, routine litigation
incident to the registrant’s business, and advise that proceedings ordinarily need not be described if they
primarily involve damages claims for amounts (exclusive of interest and costs) not individually exceeding 10%
of the current assets of the registrant and its subsidiaries on a consolidated basis. In the judgment of management,
none of the pending litigation matters that the Company and its subsidiaries are defending involves or is likely to
involve amounts of that magnitude. There may be claims or actions pending or threatened against us of which we
are currently not aware and the ultimate disposition of which could have a material adverse effect on us.

NOTE 13: EMPLOYEE BENEFIT PLANS

Expedia 401(k) Plan

Our U.S. employees were generally eligible to participate in Expedia’s retirement and savings plan (the
“Expedia 401(k) Plan”) that qualified under Section 401(k) of the Internal Revenue Code until October 31, 2011.
Our employees ceased to participate in the Expedia 401(k) Plan after our retirement savings plan was established
on November 1, 2011 as described below. Within the Expedia 401(k) Plan, participating employees could
contribute up to 50% of their pretax salary, but not more than statutory limits. We matched 50% of the first 6%
of employee contributions to the plan for a maximum employer contribution of 3% of a participant’s eligible
earnings. Our employer matching contributions vested after two years of continuous service. Participating
employees had the option to invest in Expedia’s common stock, but there was no requirement for participating
employees to invest their contribution or our matching contribution in Expedia’s common stock. Expedia also
had various defined contribution plans for our international employees. Contributions to these benefit plans for
our employees were $2 million for the year ended December 31, 2011, respectively.

TripAdvisor Retirement Savings Plan

Effective November 1, 2011, most of our U.S. employees were eligible to participate in a new retirement

and savings plan, the TripAdvisor Retirement Savings Plan (the “401(k) Plan”), that qualifies under
Section 401(k) of the Internal Revenue Code. The 401(k) Plan is similar to and replaced the Expedia 401(k) Plan,
allowing participating employees to make contributions of a specified percentage of their eligible compensation.
Participating employees may contribute up to 50% of their eligible salary on a pre-tax basis, but not more than
statutory limits. Employee-participants age 50 and over may also contribute an additional amount of their salary
on a pre-tax tax basis up to the IRS Catch-Up Provision Limit. Employees may also contribute into the 401(k)

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Plan on an after-tax basis up to an annual maximum of 10%. The 401(k) Plan has an automatic enrollment
feature at 3% pre-tax. We match 50% of the first 6% of employee contributions to the plan for a maximum
employer contribution of 3% of a participant’s eligible earnings. The “catch up contributions”, are not eligible for
employer matching contributions. The matching contributions portion of an employee’s account, vests after two
years of service. Effective June 8, 2012 the 401(k) Plan permits certain after-tax Roth 401(k) contributions.
Additionally, at the end of the 401 (k) Plan year, we make a discretionary matching contribution to eligible
participants. This additional discretionary matching employer contribution referred to as “true up” is limited to
match only contributions up to 3% of eligible compensation.

Our employee’s interests were rolled into the 401(k) Plan from the Expedia 401(k) Plan in connection with

the creation of our new plan on November 1, 2011. We also have various defined contribution plans for our
international employees. Our contribution to the 401(k) Plan and our international defined contribution plans was
not material for the period from November 1, 2011 through December 31, 2011 and $4.8 million and $3.1
million for the years ended December 31, 2013 and 2012, respectively.

TripAdvisor, Inc. Deferred Compensation Plan for Non-Employee Directors

On December 20, 2011, the TripAdvisor, Inc. Deferred Compensation Plan for Non-Employee Directors
(the “Plan”) became effective. Under the Plan, eligible directors who defer their directors’ fees may elect to have
such deferred fees (i) applied to the purchase of share units, representing the number of shares of our common
stock that could have been purchased on the date such fees would otherwise be payable, or (ii) credited to a cash
fund. The cash fund will be credited with interest at an annual rate equal to the weighted average prime or base
lending rate of a financial institution selected in accordance with the terms of the Plan and applicable law. Upon
termination of service as a director of TripAdvisor, a director will receive (i) with respect to share units, such
number of shares of our common stock as the share units represent, and (ii) with respect to the cash fund, a cash
payment. Payments upon termination will be made in either one lump sum or up to five annual installments, as
elected by the eligible director at the time of the deferral election.

Under the 2011 Incentive Plan, 100,000 shares of TripAdvisor common stock are available for issuance to

non-employee directors. There have been no shares of common stock issued from the inception of the Plan
through December 31, 2013.

NOTE 14: STOCKHOLDERS’ EQUITY

Preferred Stock

In addition to common stock, we are authorized to issue up to 100 million preferred shares, with $ 0.001 par
value per share, with terms determined by our Board of Directors, without further action by our stockholders. At
December 31, 2013, no preferred shares had been issued.

Common Stock and Class B Common Stock

Our authorized common stock consists of 1.6 billion shares of common stock with par value of $0.001 per

share, and 400 million shares of Class B common stock with par value of $0.001 per share. Both classes of
common stock qualify for and share equally in dividends, if declared by our Board of Directors. Common stock
is entitled to one vote per share and Class B common stock is entitled to 10 votes per share on most matters.
Holders of TripAdvisor common stock, acting as a single class, are entitled to elect a number of directors equal
to 25% percent of the total number of directors, rounded up to the next whole number, which was three directors
as of December 31, 2013. Class B common stockholders may, at any time, convert their shares into common
stock, on a one for one share basis. Upon conversion, the Class B common stock is retired and is not available for
reissue. In the event of liquidation, dissolution, distribution of assets or winding-up of TripAdvisor the holders of
both classes of common stock have equal rights to receive all the assets of TripAdvisor after the rights of the
holders of the preferred stock have been satisfied. There were 131,537,798 and 129,417,089 shares of common

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stock issued and outstanding, respectively, at December 31, 2013 and 12,799,999 shares of Class B common
stock issued and outstanding at December 31, 2013.

Spin-Off Adjustments to Invested Equity and Additional Paid-in Capital

The table below reflects the accounting treatment related to the formation of TripAdvisor and the transfer to
us by Expedia of the post-Spin-Off net assets of TripAdvisor in 2011 after giving effect to the terms provided for
in the Separation Agreement between Expedia and us.

(in thousands)

Invested equity prior to Spin-Off . . . . . . . . . . . . . . . . . . . .
Distribution to Expedia (1)
. . . . . . . . . . . . . . . . . . . . . . . .
Adjustment to distribution from Expedia (2) . . . . . . . . . . .
Receivable from Expedia extinguished, net (3) . . . . . . . . .
Common shares issued (4) . . . . . . . . . . . . . . . . . . . . . . . . .
Class B shares issued (4) . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Amount

$ 693,447
(405,516)
7,028
(1,525)
(121)
(13)

Beginning Additional-Paid-In-Capital . . . . . . . . . . . . . . . .

$ 293,300

(1) The transfer of $405.5 million in cash to Expedia in form of dividend, prior to our separation from Expedia.
(2) Per the Separation Agreement, we were to retain $165 million in cash on hand immediately following the

Spin-Off. The agreement also provided for a subsequent reconciliation process to ensure the appropriate
amount was retained and all amounts in excess of $165 million were remitted to Expedia. The completion of
this reconciliation resulted in TripAdvisor recording an additional receivable from Expedia of $7 million at
December 31, 2011 which was subsequently received by us during 2012.

(3) The extinguishment of domestic intercompany receivables from Expedia, including transfers of assets and

liabilities at Spin-Off.

(4) The reclassification of 120,661,020 shares of Expedia common stock and 12,799,999 shares of Expedia
Class B common stock into, in part, shares of Expedia mandatory exchangeable preferred stock that
automatically, immediately following the reclassification, exchanged into 120,661,020 shares of
TripAdvisor Common Stock and 12,799,999 shares of TripAdvisor Class B common stock to effect the
transfer of ownership of TripAdvisor from Expedia to Expedia’s shareholders based upon a ratio of one
share of the respective class of TripAdvisor common stock for each share of the respective class of Expedia
common stock and the number of Expedia common and Class B common shares outstanding as of
December 20, 2011 after giving effect to the one-for-two reverse stock split of Expedia shares in connection
with, and immediately prior to, the Spin-Off.

Accumulated Other Comprehensive Loss

Accumulated other comprehensive loss is primarily comprised of accumulated foreign currency translation

adjustments, as follows for the periods presented:

Net unrealized gain (loss) on securities, net of tax (1) . . . . . . . . .
Cumulative foreign currency translation adjustments (2) . . . . . .

$(108)
(217)

$(104)
(765)

Total accumulated other comprehensive income (losses) . . . . . .

$(325)

$(869)

December 31,

2013

2012

(In thousands)

(1) Net of unrealized tax benefits of $0.1 million at both December 31, 2013 and 2012, respectively.
(2) Our foreign subsidiary earnings are considered indefinitely reinvested; therefore; deferred taxes are not

provided on foreign currency translation adjustments.

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Treasury Stock

On February 15, 2013, our Board of Directors authorized the repurchase of $250 million of our shares of

common stock under a share repurchase program. We intend to use available cash and future cash from
operations to fund repurchases under the share repurchase program. The repurchase program has no expiration
date but may be suspended or terminated by the Board of Directors at any time. Our Board of Directors will
determine the price, timing, amount and method of such repurchases based on its evaluation of market conditions
and other factors, and any shares repurchased will be in compliance with applicable legal requirements, at prices
determined to be attractive and in the best interests of both the Company and its stockholders.

During the year ended December 31, 2013, we repurchased 2,120,709 shares of outstanding common stock
under the share repurchase program at an aggregate cost of $145.2 million. As of December 31, 2013, from the
authorized share repurchase program granted by the Board of Directors we have $104.8 million remaining to
repurchase shares of our common stock.

Dividends

During the period January 1, 2013 through December 31, 2013, our Board of Directors did not declare any
dividends on our outstanding common stock and do not expect to pay any dividends for the foreseeable future.

NOTE 15: RELATED PARTY TRANSACTIONS

Relationship between Expedia and TripAdvisor

Upon consummation of the Spin-Off, Expedia was considered a related party under GAAP based on a
number of factors, including, among others, common ownership of our shares and those of Expedia. A number of
those factors no longer exist; as a result, we no longer consider Expedia a related party; however, due to the
importance of our relationship with Expedia, for purposes of these financial statements for the year ended
December 31, 2013, we have continued to list separately in our consolidated and combined financial statements
revenue and receivables from Expedia.

Revenue from Expedia was $217.4 million, 203.8 million and $211.0 million for the years ended

December 31, 2013, 2012 and 2011, respectively, which primarily consists of click-based advertising and other
advertising services provided to Expedia and its subsidiaries and is recorded at contract value, which we believe
is a reasonable reflection of the value of the services provided. Revenue represented 23%, 27% and 33% of our
total revenue for the years ended December 31, 2013, 2012 and 2011, respectively. Other operating expenses
which were included primarily within selling and marketing expense were $6.0 million, $6.4 million, and $4.3
million for the years ended December 31, 2013, 2012 and 2011, respectively, primarily consisted of marketing
expense for exit windows. The receivable balances with Expedia reflected in our consolidated balance sheets as
of December 31, 2013 and December 31, 2012 were $15.8 million and $24.0 million, respectively.

Prior to the Spin-Off, our operating expenses included a shared services fee, which was $9.2 million for the

year ended December 31, 2011, which was comprised of allocations from Expedia for accounting, legal, tax,
corporate development, financial reporting, treasury and real estate functions and included an allocation of
employee compensation within these functions. These allocations were determined on a basis that Expedia and
we considered to be a reasonable reflection of the cost of services provided or the benefit received by us. These
expenses were allocated based on a number of factors including headcount, estimated time spent and operating
expenses. It was not practicable to determine the amounts of these expenses that would have been incurred had
we operated as an unaffiliated entity. In the opinion of our management, the allocation method was reasonable.

We transferred $405.5 million in cash to Expedia in the form of a dividend, prior to completion of the Spin-

Off. Per the Separation Agreement we were to retain $165 million in cash on hand immediately following the
Spin-off and the agreement also provided for a subsequent reconciliation process to ensure the appropriate
amount was retained. The completion of this reconciliation resulted in us recording an additional receivable from
Expedia of $7 million at December 31, 2011, which was subsequently received by us during 2012.

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For purposes of governing certain of the ongoing relationships between us and Expedia at and after the

Spin-Off, and to provide for an orderly transition, we and Expedia entered into various agreements, including,
among others, the Separation Agreement, the Tax Sharing Agreement, the Employee Matters Agreement and
Transition Services Agreement, and commercial agreements. The full texts of the Separation Agreement, the Tax
Sharing Agreement, the Employee Matters Agreement and the Transition Services Agreement are incorporated
by reference in this Annual Report on Form 10-K as Exhibits 2.1, 10.2, 10.3 and 10.4. TripAdvisor has satisfied
its obligations under the Separation Agreement, the Employee Matters Agreement and the Transition Services
Agreement. TripAdvisor continues to be subject to certain post-spin obligations under the Tax Sharing
Agreement.

Relationship between Liberty and TripAdvisor

On December 11, 2012, Liberty Interactive Corporation, or Liberty, purchased an aggregate of 4,799,848
shares of common stock of TripAdvisor from Barry Diller, our former Chairman of the Board of Directors and
Senior Executive, and certain of his affiliates (the “Stock Purchase”). As of December 31, 2013, Liberty
beneficially owned 18,159,752 shares of our common stock and 12,799,999 shares of our Class B common stock,
which shares constitute 14.0% of the outstanding shares of Common Stock and 100% of the outstanding shares
of Class B Common Stock. Assuming the conversion of all of the Liberty’s shares of Class B common stock into
common stock, Liberty would beneficially own 21.8% of the outstanding common stock (calculated in
accordance with Rule 13d-3). Because each share of Class B common stock generally is entitled to ten votes per
share and each share of common stock is entitled to one vote per share, Liberty may be deemed to beneficially
own equity securities representing approximately 56.8% of our voting power.

We had no other material related party transactions with Liberty during the years ended December 31, 2013,

2012 or 2011.

NOTE 16: SEGMENT AND GEOGRAPHIC INFORMATION

Segment Information

We have one operating and reportable segment: TripAdvisor. We determined our segment based on how our

chief operating decision maker manages our business, makes operating decisions, evaluates operating
performance and allocates resources. The chief operating decision maker for the Company is our Chief Executive
Officer.

Our primary operating metric for evaluating segment performance is Adjusted EBITDA. We define
Adjusted EBITDA as net income (loss) plus: (1) provision for income taxes; (2) other (income) expense, net;
(3) depreciation of property and equipment, including internal use software and website development;
(4) amortization of intangible assets; (5) stock-based compensation; and (6) non-recurring expenses. Such
amounts are detailed in our segment reconciliation below. In addition, please see our discussion of Adjusted
EBITDA in the section of this Annual Report on Form 10-K entitled “Management’s Discussion and Analysis of
Financial Condition and Results of Operations.”

107

The following table is a reconciliation of Adjusted EBITDA to net income, the most directly comparable

financial measure calculated and presented in accordance with GAAP, for the periods presented:

Year Ended December 31,

2013

2012

2011

Adjusted EBITDA . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$378,753
(29,495)

(in thousands)
$352,474
(19,966)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
OIBA (2)
Amortization of intangible assets . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . .
Spin-Off costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expense, net
Provision for income taxes . . . . . . . . . . . . . . . . . . . . . .

349,258
(5,731)
(48,953)
—
(9,872)
(79,259)

332,508
(6,110)
(30,102)
—
(14,321)
(87,387)

$322,918
(18,362)

304,556
(7,523)
(17,344)
(6,932)
(863)
(94,103)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

205,443

194,588

177,791

Includes amortization of internal use software and website development costs.

(1)
(2) We define OIBA as net income (loss) plus: (1) provision for income taxes; (2) other (income) expense, net;

(3) amortization of intangible assets; (4) stock-based compensation; and (5) non-recurring expenses. This
operating metric is only used by our management to calculate our annual obligation for our charitable
foundation. Refer to “Note 12—Commitments and Contingencies” above for a discussion of our charitable
foundation.

Revenue and Geographic Information

We derive substantially all of our revenue from the sale of advertising, primarily through click-based
advertising and, to a lesser extent, display-based advertising. The remainder of our revenue is generated through
a combination of subscription-based offerings, transaction revenue from selling room nights on our transactional
sites, vacation rentals, and other revenue including content licensing.

The following table presents revenue by product for the periods presented:

Year Ended December 31,

2013

2012

2011

Click-based advertising . . . . . . . . . . . . . . . . . . . . . . . .
Display-based advertising . . . . . . . . . . . . . . . . . . . . . .
Subscription, transaction and other . . . . . . . . . . . . . . .

$696,046
118,964
129,651

(in thousands)
$587,781
94,147
81,038

$499,993
85,736
51,334

Total revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$944,661

$762,966

$637,063

The following table presents revenue by geographic area, the United States, the United Kingdom and all

other countries, based on the geographic location of our websites for the periods presented:

Year Ended December 31,

2013

2012

2011

(in thousands)

Revenue

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . .
United Kingdom . . . . . . . . . . . . . . . . . . . . . . . . . .
All other countries . . . . . . . . . . . . . . . . . . . . . . . .

$462,920
119,041
362,700

$386,211
110,213
266,542

$348,066
99,646
189,351

$944,661

$762,966

$637,063

108

The following table presents property and equipment, net for the United States and all other countries based

on the geographic location of the assets for the periods presented:

Property and equipment, net

United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$67,275
14,253

$36,255
7,547

$81,528

$43,802

December 31,

2013

2012

(in thousands)

NOTE 17: OTHER INCOME (EXPENSE), NET

The following table presents the detail of other income (expense), net, for the periods presented:

Year Ended December 31,

2013

2012

2011

(in thousands)

Net loss, realized and unrealized, on foreign exchange and foreign currency

derivative contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other non-operating expense, net

$ (210) $(3,220) $(1,006)
(248)

(1,326)

(230)

Total other income (expense), net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(1,536) $(3,450) $(1,254)

109

TripAdvisor, Inc
Quarterly Financial Information (Unaudited)
(in thousands, except per share data)

The following table presents selected unaudited financial information for the eight quarters in the period
ended December 31, 2013. The results for any quarter are not necessarily indicative of future quarterly results
and, accordingly, period to period comparisons should not be relied upon as an indication of future performance.

Year ended December 31, 2013
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to TripAdvisor, Inc. . . . . . . . . . . . . . .
Basic earnings per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted earnings per share . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year ended December 31, 2012
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income attributable to TripAdvisor, Inc. . . . . . . . . . . . . . .
Basic earnings per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted earnings per share . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Three Months Ended

March 31

June 30

September 30 December 31

(in thousands)

$229,919
88,303
62,299
62,299
0.44
0.43

$
$

$183,715
73,377
48,171
48,111
0.36
0.35

$
$

$246,937
94,118
66,988
66,988
0.47
0.46

$
$

$197,148
83,678
53,165
53,019
0.38
0.37

$
$

$255,136
83,694
55,882
55,882
0.39
0.38

$
$

$212,710
92,249
59,535
59,360
0.42
0.41

$
$

$212,669
28,459
20,274
20,274
0.14
0.14

$
$

$169,393
46,992
33,717
33,579
0.24
0.23

$
$

110

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

As of December 31, 2013, our management, with the participation of our Chief Executive Officer and
President and our Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures
pursuant to Rule 13a-15(e) and 15d-15(e) promulgated under the Securities Exchange Act of 1934, as amended,
or the Exchange Act. Based upon that evaluation, our Chief Executive Officer and President and our Chief
Financial Officer concluded that, as of December 31, 2013, our disclosure controls and procedures were effective
in ensuring that material information required to be disclosed in the reports that we file or submit under the
Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities
and Exchange Commission’s, or the SEC’s, rules and forms, including ensuring that such material information is
accumulated and communicated to our management, including our Chief Executive Officer and President and our
Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

There were no changes to our internal control over financial reporting that occurred during the quarter ended

December 31, 2013 that have materially affected, or are reasonably likely to materially affect, our internal
control over financial reporting.

Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial
reporting, as defined in Rule 13a-15(f) of the Exchange Act. Internal control over financial reporting is a process
to provide reasonable assurance regarding the reliability of our financial reporting for external purposes in
accordance with accounting principles generally accepted in the United States of America. Under the supervision
and with the participation of the Company’s management, including the Chief Executive Officer and President
and the Chief Financial Officer, the Company conducted an evaluation of the effectiveness of our internal control
over financial reporting based on the criteria for effective control over financial reporting described in Internal
Control—Integrated Framework(1992) issued by the Committee of Sponsoring Organizations of the Treadway
Commission.

The Company’s management evaluated the effectiveness of the Company’s internal control over financial

reporting as of December 31, 2013, excluding an assessment of internal control over financial reporting of
Jetsetter and its subsidiaries, which was acquired on April 9, 2013 and whose consolidated financial statements
represent less than 1 percent of total assets and less than 1 percent of total revenue of the Company’s
consolidated financial statement amounts as of and for the year ended December 31, 2013. Based on this
evaluation, management has concluded that, as of December 31, 2013, our internal control over financial
reporting was effective. Management has reviewed its assessment with the Audit Committee. Ernst & Young
LLP, an independent registered public accounting firm, has audited the effectiveness of our internal control over
financial reporting as of December 31, 2013, as stated in their report which is included below.

Limitations on Effectiveness of Controls and Procedures

Management does not expect that our disclosure controls and procedures or our internal control over
financial reporting will prevent or detect all error and fraud. Any control system, no matter how well designed
and operated, is based upon certain assumptions and can provide only reasonable, not absolute, assurance that its
objectives will be met. Further, no evaluation of controls can provide absolute assurance that misstatements due
to error or fraud will not occur or that all control issues and instances of fraud, if any, within our company have
been detected.

111

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Board of Directors and Shareholders
TripAdvisor, Inc.

We have audited TripAdvisor, Inc.’s internal control over financial reporting as of December 31, 2013
based on criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission (1992 framework) (the COSO criteria). TripAdvisor, Inc.’s
management is responsible for maintaining effective internal control over financial reporting, and for its
assessment of the effectiveness of internal control over financial reporting included in the accompanying
Management’s Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion
on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based
on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance

regarding the reliability of financial reporting and the preparation of the financial statements for external
purposes in accordance with generally accepted accounting principles. A company’s internal control over
financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company;
(2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the
company are being made only in accordance with authorizations of management and directors of the company;
and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or
disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

As indicated in the accompanying Management’s Annual Report on Internal Control Over Financial
Reporting, management’s assessment of and conclusion on the effectiveness of internal control over financial
reporting did not include the internal controls of JetSetter and its subsidiaries which is included in the 2013
consolidated financial statements of TripAdvisor, Inc. and constituted less than 1 percent of total assets and less
than 1 percent of total revenues for the year then ended. Our audit of internal control over financial reporting of
TripAdvisor, Inc. also did not include an evaluation of the internal control over financial reporting of JetSetter
and its subsidiaries.

In our opinion, TripAdvisor, Inc. maintained, in all material respects, effective internal control over

financial reporting as of December 31, 2013, based on the COSO criteria.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board
(United States), the consolidated balance sheets of TripAdvisor, Inc. as of December 31, 2013 and 2012, and the
related consolidated statements of operations, comprehensive income, stockholders’ equity, and cash flows for
each of the three years in the period ended December 31, 2013 of TripAdvisor, Inc. and our report dated
February 11, 2014 expressed an unqualified opinion thereon.

Boston, Massachusetts
February 11, 2014

/s/ Ernst & Young LLP

112

Item 9B. Other Information

None.

PART III

Item 10.

Directors, Executive Officers and Corporate Governance

The information required under this item is incorporated herein by reference to our 2014 Proxy Statement,
which proxy statement will be filed with the Securities and Exchange Commission not later than 120 days after
the close of our fiscal year ended December 31, 2013.

Item 11.

Executive Compensation

The information required under this item is incorporated herein by reference to our 2014 Proxy Statement,
which proxy statement will be filed with the Securities and Exchange Commission not later than 120 days after
the close of our fiscal year ended December 31, 2013.

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters

The information required under this item is incorporated herein by reference to our 2014 Proxy Statement,
which proxy statement will be filed with the Securities and Exchange Commission not later than 120 days after
the close of our fiscal year ended December 31, 2013.

Item 13.

Certain Relationships and Related Transactions, and Director Independence

The information required under this item is incorporated herein by reference to our 2014 Proxy Statement,
which proxy statement will be filed with the Securities and Exchange Commission not later than 120 days after
the close of our fiscal year ended December 31, 2013.

Item 14.

Principal Accounting Fees and Services

The information required under this item is incorporated herein by reference to our 2014 Proxy Statement,
which proxy statement will be filed with the Securities and Exchange Commission not later than 120 days after
the close of our fiscal year ended December 31, 2013.

113

Item 15.

Exhibits, Financial Statement Schedules

(a) The following is filed as part of this Annual Report on Form 10-K:

PART IV

1. Consolidated and Combined Financial Statements: The consolidated and combined financial

statements and report of independent registered public accounting firm required by this item are
included in Part II, Item 8.

All other schedules are omitted because they are not applicable or not required, or because the required
information is shown either in the consolidated and combined financial statements or in the notes
thereto.

(b) Exhibits: The attached list of exhibits in the “Exhibit Index” immediately preceding the exhibits to this

annual report is incorporated herein by reference in response to this item.

114

Pursuant to the requirements of the Section 13 or 15(d) Securities Exchange Act of 1934, the Registrant has

duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Signatures

February 11, 2014

TRIPADVISOR, INC.

By: /s/ STEPHEN KAUFER

Stephen Kaufer
Chief Executive Officer and
President

POWER OF ATTORNEY

We, the undersigned officers and directors of TripAdvisor, Inc., hereby severally constitute and appoint
Stephen Kaufer and Julie M.B. Bradley, and each of them singly, our true and lawful attorneys, with full power
to them and each of them singly, to sign for us in our names in the capacities indicated below, all amendments to
this report, and generally to do all things in our names and on our behalf in such capacities to enable
TripAdvisor, Inc. to comply with the provisions of the Securities Exchange Act of 1934, as amended, and all
requirements of the Securities and Exchange Commission.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by

the following persons on behalf of the Registrant and in the capacities indicated on February 11, 2014.

Signature

Title

/s/ STEPHEN KAUFER

Stephen Kaufer

/s/ JULIE M.B. BRADLEY

Julie M.B. Bradley

/s/ GREGORY B. MAFFEI

Gregory B. Maffei

/s/ JONATHAN F. MILLER

Jonathan F. Miller

/s/ DIPCHAND V. NISHAR

Dipchand V. Nishar

/s/ JEREMY PHILIPS

Jeremy Philips

/s/ SPENCER M. RASCOFF

Spencer M. Rascoff

/s/ CHRISTOPHER W. SHEAN

Christopher W. Shean

/s/ SUKINDER SINGH CASSIDY

Sukinder Singh Cassidy

/s/ ROBERT S. WIESENTHAL

Robert S. Wiesenthal

Chief Executive Officer, President and Director
(Principal Executive Officer)

Chief Financial Officer
(Principal Financial and Accounting Officer)

Chairman of the Board

Director

Director

Director

Director

Director

Director

Director

115

EXHIBIT INDEX

Incorporated by Reference

Filed
Herewith

Form

SEC File No.

Exhibit
No.

Filing
Date

8-K

001-35362

2.1

12/27/11

8-K

001-35362

3.1

12/27/11

8-K

001-35362

3.2

12/27/11

8-K

001-35362

3.1

2/12/13

8-K

001-35362

4.1

12/27/11

S-4/A 333-175828-01

4.6

10/24/11

8-K

001-35362

10.1 12/27/11

8-K

001-35362

10.2 12/27/11

8-K

001-35362

10.3 12/27/11

8-K

001-35362

10.4 12/27/11

S-4/A 333-175828-01 10.12 10/24/11

S-4/A 333-175828-01 10.13 10/24/11

8-K

001-35362

4.2

12/27/11

Exhibit
No.

2.1

3.1

3.2

3.3

4.1

4.2

10.1

10.2

10.3

10.4

10.5

10.6

10.7

Exhibit Description

Separation Agreement by and between
TripAdvisor, Inc. and Expedia, Inc., dated as of
December 20, 2011

Restated Certificate of Incorporation of
TripAdvisor, Inc.

Amended and Restated Bylaws of
TripAdvisor, Inc.

Amended No. 1 to Amended and Restated
Bylaws of TripAdvisor, Inc.

Equity Warrant Agreement by and between
TripAdvisor, Inc. and Mellon Investor Services
LLC, as Equity Warrant Agent, dated as of
December 20, 2011

Specimen TripAdvisor, Inc. Common Stock
Certificate

Governance Agreement, by and among
TripAdvisor, Inc., Liberty Interactive
Corporation and Barry Diller, dated as of
December 20, 2011

Tax Sharing Agreement by and between
TripAdvisor, Inc. and Expedia, Inc., dated as of
December 20, 2011

Employee Matters Agreement by and between
TripAdvisor, Inc. and Expedia, Inc., dated as of
December 20, 2011

Transition Services Agreement by and between
TripAdvisor, Inc. and Expedia, Inc., dated as of
December 20, 2011

Sublease between Newton Technology Park LLC
and TripAdvisor LLC, dated as of
October 31, 2007

First Amendment to Sublease between Newton
Technology Park LLC and TripAdvisor LLC,
dated as of June 15, 2009

Credit Agreement, by and among TripAdvisor,
TripAdvisor Holdings, LLC, and TripAdvisor
LLC, the lenders party thereto, JPMorgan Chase
Bank, N.A., as administrative agent, and J.P.
Morgan Europe Limited, as London agent, dated
as of December 20, 2011

116

Incorporated by Reference

Form

SEC File No.

Exhibit
No.

Filing
Date

Filed
Herewith

X

S-8

333-178637

4.5

12/20/11

10-Q

001-35362

4.1

7/24/13

S-8

333-178637

4.6

12/20/11

X

X

X

X

X

X

X

X

X

X

X

10-Q

001-35362

10.1

7/24/13

10-Q

001-35362

10.2

7/24/13

Exhibit
No.

10.8

10.9+

10.10+

10.11+

10.12+

10.13+

10.14+

10.15+

10.16+

10.17+

10.18+

10.19

10.20

10.21

21.1

23.1

24.1

Exhibit Description

Waiver and Amendment Agreement, by and
among TripAdvisor, TripAdvisor Holdings,
LLC, and TripAdvisor LLC, the lenders party
thereto, JPMorgan Chase Bank, N.A., as
administrative agent, and J.P. Morgan Europe
Limited, as London agent, dated as of
December 27, 2013

TripAdvisor, Inc. 2011 Stock and Annual
Incentive Plan

First Amendment to TripAdvisor, Inc. 2011
Stock and Annual Incentive Plan

TripAdvisor, Inc. Deferred Compensation Plan
for Non-Employee Directors
Form of Option Agreement (Domestic)

Form of Option Agreement (International)

Form of Restricted Stock Unit Agreement
(Domestic)

Form of Restricted Stock Unit Agreement (PRC)

Form of Restricted Stock Unit Agreement (Other
International)

Form of Restricted Stock Unit Agreement
(Non-Employee Directors)

Form of Restricted Stock Unit Agreement
(Performance Based)

Corporate Headquarters Lease with Normandy
Gap-V Needham Building 3, LLC, as landlord,
dated as of June 20, 2013

Guaranty dated June 20, 2013 by TripAdvisor,
Inc. for the benefit of Normandy Gap-V
Needham Building 3, LLC, as landlord

Form of TripAdvisor Media Group Master
Advertising Insertion Order

Subsidiaries of the Registrant

Consent of Independent Registered Public
Accounting Firm

Power of Attorney (included in signature page)

117

Incorporated by Reference

Filed
Herewith

Form

SEC File No.

Exhibit
No.

Filing
Date

X

X

X

X

X

Exhibit
No.

31.1

31.2

32.1

32.2

101

Exhibit Description

Certification of the Chief Executive Officer
Pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002

Certification of the Chief Financial Officer
pursuant Section 302 of the Sarbanes-Oxley Act
of 2002

Certification of the Chief Executive Officer
pursuant Section 906 of the Sarbanes-Oxley Act
of 2002

Certification of the Chief Financial Officer
pursuant Section 906 of the Sarbanes-Oxley Act
of 2002

The following financial statements from the
Company’s Annual Report on Form 10-K for the
year ended December 31, 2013, formatted in
XBRL: (i) Consolidated and Combined
Statements of Operations, (ii) Consolidated and
Combined Statements of Comprehensive
Income, (iii) Consolidated Balance Sheets, (iv)
Consolidated and Combined Statements of
Changes in Stockholders’ Equity, (v)
Consolidated and Combined Statements of Cash
Flows, and (vi) Notes to Consolidated and
Combined Financial Statements.

+ Indicates a management contract or a compensatory plan, contract or arrangement.

118

Notice of 2014 Annual Meeting
and Proxy Statement

April 30, 2014

Dear Fellow Stockholder:

You are cordially invited to attend the Annual Meeting of Stockholders of TripAdvisor, Inc. We will hold

the Annual Meeting on Thursday, June 12, 2014, at 12:30 p.m. local time at the offices of Goodwin Procter LLP,
53 State Street, Boston, MA 02109.

At the Annual Meeting, stockholders will be asked (1) to elect the nine directors named in this Proxy
Statement, (2) to ratify the appointment of KPMG LLP as our independent registered public accounting firm for
2014, (3) to consider a stockholder proposal regarding majority voting in director elections, and (4) to consider
and act upon any other business that may properly come before the meeting and any adjournments thereof. The
Board of Directors recommends a vote FOR proposals (1) and (2) and a vote AGAINST proposal (3).

You may vote if you were a stockholder of record on April 21, 2014. You may vote via the Internet or by
telephone by following the instructions on your Notice of Internet Availability and on the website noted in the
Notice of Internet Availability. In order to vote via the Internet or by telephone, you must have your stockholder
identification number, which is provided in your Notice. If you have requested a proxy card by mail, you may
vote by signing, voting and returning that proxy card in the envelope provided. If you attend the Annual Meeting,
you may vote in person even if you have previously returned your proxy card or have voted via the Internet or by
telephone.

Your vote is very important to us. Please review the instructions for each voting option described in the

Notice and in this Proxy Statement. Your prompt cooperation will be greatly appreciated.

Sincerely,

STEPHEN KAUFER
President and Chief Executive Officer

TRIPADVISOR, INC.
141 Needham Street
Newton, Massachusetts 02464

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
To Be Held on June 12, 2014

The Annual Meeting of Stockholders of TripAdvisor, Inc., a Delaware corporation, will be held on

Thursday, June 12, 2014, at 12:30 p.m. local time at the offices of Goodwin Procter LLP, 53 State Street, Boston,
MA 02109. At the Annual Meeting, stockholders will be asked to consider the following:

1. Election of the nine directors named in this Proxy Statement, each to serve for a one-year term from

the date of his or her election and until such director’s successor is elected or until such director’s earlier
resignation or removal;

2. Ratification of the appointment of KPMG LLP as our independent registered public accounting firm

for 2014;

3. A stockholder proposal regarding majority voting in director elections; and

4. To transact such other business as may properly come before the Annual Meeting and any

adjournments or postponements thereof.

Only holders of record of outstanding shares of TripAdvisor capital stock at the close of business on

April 21, 2014 are entitled to notice of and to vote at the Annual Meeting and any at adjournments or
postponements thereof.

In accordance with the rules of the U.S. Securities and Exchange Commission, we will send a Notice of
Internet Availability of Proxy Materials on or about April 30, 2014, and provide access to our proxy materials
over the Internet, beginning on April 30, 2014, to the holders of record and beneficial owners of our capital stock
as of the close of business on the record date.

Only stockholders and persons holding proxies from stockholders may attend the Annual Meeting. If your

shares are registered in your name, you must bring a form of identification to the Annual Meeting. If your shares
are held in the name of a broker, trust, bank or other nominee, you must bring a proxy or letter from that broker,
trust, bank or other nominee that confirms that you are the beneficial owner of those shares.

By order of the Board of Directors,

April 30, 2014

SETH J. KALVERT
Senior Vice President, General Counsel
and Secretary

Important Notice Regarding the Availability of Proxy Materials
for the Annual Meeting of Stockholders to Be Held on June 12, 2014

This Proxy Statement and the 2013 Annual Report are available at:
http://ir.tripadvisor.com/annual-proxy.cfm

TRIPADVISOR, INC.

PROXY STATEMENT FOR THE ANNUAL MEETING OF STOCKHOLDERS

TABLE OF CONTENTS

Procedural Matters

Date, Time and Place of Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Record Date and Voting Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quorum; Abstentions; Broker Non-Votes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Solicitation of Proxies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Voting of Proxies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Voting in Person at the Annual Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revocation of Proxies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Proposal 1: Election of Directors

Nominees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Required Vote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Directors and Executive Officers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Committees of the Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk Oversight
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Director Nominations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Communications with the Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Proposal 2: Ratification of Appointment of Independent Registered Public Accounting Firm

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Required Vote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fees Paid to Our Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit and Non-Audit Services Pre-Approval Policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Proposal 3: Stockholder Proposal Regarding Majority Voting in Director Elections

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proposal
. . . . . . . . . . . . . . . . . .
Statement of the Board of Directors in Opposition of the Stockholder Proposal
Required Vote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Audit Committee Report
Compensation Discussion and Analysis

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Program Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Roles and Responsibilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Program Elements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Program Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Role of Competitive Compensation Market Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Post-Employment Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee Interlocks and Insider Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committees Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Executive Compensation

2013 Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 Grants of Plan-Based Awards Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 Outstanding Equity Awards at Fiscal Year-End Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 Option Exercises and Stock Vested Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-Qualified Deferred Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Potential Payments Upon Termination or Change in Control
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Estimated Potential Incremental Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity Compensation Plan Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Director Compensation

Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 Non-Employee Director Deferred Compensation Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 Non-Employee Director Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Security Ownership of Certain Beneficial Owners and Management

Beneficial Ownership Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Section 16(a) Beneficial Ownership Reporting Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Certain Relationships and Related Person Transactions

Review and Approval or Ratification of Related Person Transactions . . . . . . . . . . . . . . . . . . . . . . . . . .
Related Person Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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PROCEDURAL MATTERS

This Proxy Statement is being furnished to holders of common stock and Class B common stock of

TripAdvisor, Inc., a Delaware corporation, in connection with the solicitation of proxies by TripAdvisor’s Board
of Directors for use at its 2014 Annual Meeting of Stockholders or any adjournment or postponement thereof (the
“Annual Meeting”). All references to “TripAdvisor,” the “Company,” “we,” “our” or “us” in this report are to
TripAdvisor, Inc. An Annual Report to Stockholders, containing financial statements for the year ended
December 31, 2013, and this Proxy Statement are being made available to all stockholders entitled to vote at the
Annual Meeting.

TripAdvisor’s principal offices are located at 141 Needham Street, Newton, Massachusetts 02464. This

Proxy Statement is being made available to TripAdvisor stockholders on or about April 30, 2014.

Date, Time and Place of Meeting

The Annual Meeting will be held on Thursday, June 12, 2014, at 12:30 p.m. local time at the offices of

Goodwin Procter LLP, 53 State Street, Boston, MA 02109.

Only stockholders and persons holding proxies from stockholders may attend the Annual Meeting. If your

shares are registered in your name, you must bring a form of identification to the Annual Meeting. If your shares
are held in the name of a broker, trust, bank or other nominee, otherwise known as holding in “street name,” you
must bring a proxy or letter from that broker, trust, bank or other nominee that confirms you are the beneficial
owner of those shares. Cameras and recording devices will not be permitted at the Annual Meeting.

Record Date and Voting Rights

The Board of Directors established the close of business on April 21, 2014 as the record date for

determining the holders of TripAdvisor common stock entitled to notice of and to vote at the Annual Meeting.
On the record date, 129,852,778 shares of common stock and 12,799,999 shares of Class B common stock were
outstanding and entitled to vote at the Annual Meeting. TripAdvisor stockholders are entitled to one vote for each
share of common stock and ten votes for each share of Class B common stock held as of the record date, voting
together as a single voting group, in (i) the election of six of the nine director nominees, (ii) the ratification of the
appointment of TripAdvisor’s independent registered public accounting firm, and (iii) the stockholder proposal
regarding majority voting in director elections. TripAdvisor stockholders are entitled to one vote for each share
of common stock held as of the record date in the election of the three director nominees that the holders of
TripAdvisor common stock are entitled to elect as a separate class pursuant to TripAdvisor’s restated certificate
of incorporation.

As of the record date, Liberty Interactive Corporation (“Liberty”) beneficially owned 18,159,752 shares of

our common stock and 12,799,999 shares of our Class B common stock, which shares constitute 14.0% of the
outstanding shares of Common Stock and 100% of the outstanding shares of Class B Common Stock. Assuming
the conversion of all of the Liberty’s shares of Class B common stock into common stock, Liberty would
beneficially own 21.7% of the outstanding common stock (calculated in accordance with Rule 13d-3). Because
each share of Class B common stock generally is entitled to ten votes per share and each share of common stock
is entitled to one vote per share, Liberty may be deemed to beneficially own equity securities representing
approximately 56.7% of our voting power. As a result, regardless of the vote of any other TripAdvisor
stockholder, Liberty has control over the vote relating to (i) the election of six of the nine director nominees,
(ii) the ratification of the appointment of TripAdvisor’s independent registered public accounting firm, and
(iii) the stockholder proposal regarding majority voting in director elections.

1

Quorum; Abstentions; Broker Non-Votes

Transaction of business at the Annual Meeting may occur if a quorum is present. If a quorum is not present,

it is expected that the Annual Meeting will be adjourned or postponed in order to permit additional time for
soliciting and obtaining additional proxies or votes, and, at any subsequent reconvening of the Annual Meeting,
all proxies will be voted in the same manner as such proxies would have been voted at the original convening of
the Annual Meeting, except for any proxies that have been effectively revoked or withdrawn.

With respect to (i) the election of six of the nine director nominees, (ii) the ratification of the appointment of
TripAdvisor’s independent registered public accounting firm, and (iii) a stockholder proposal regarding majority
voting in director elections, the presence at the Annual Meeting, in person or by proxy, of the holders of a
majority of the total votes entitled to be cast constitutes a quorum. For the election of the three directors whom
the holders of TripAdvisor common stock are entitled to elect as a separate class, the presence at the Annual
Meeting, in person or by proxy, of the holders of a majority of shares of common stock constitutes a quorum.

If a share is represented for any purpose at the meeting, it is deemed to be present for quorum purposes and

for all other matters as well. Shares of TripAdvisor capital stock represented by a properly executed proxy will
be treated as present at the Annual Meeting for purposes of determining a quorum, without regard to whether the
proxy is marked as casting a vote or abstaining.

Abstentions and broker non-votes are counted as present and entitled to vote for purposes of determining a

quorum. A broker non-vote occurs when a nominee holding shares for a beneficial owner does not vote the
shares on a proposal because the nominee does not have discretionary voting power for a particular item and has
not received instructions from the beneficial owner regarding voting. Brokers who hold shares for the accounts of
their clients have discretionary authority to vote shares if specific instructions are not given with respect to the
ratification of the appointment of our independent registered public accounting firm. Brokers do not have
discretionary authority to vote on (a) the election of our directors or (b) the stockholder proposal regarding
majority voting in director elections, so we encourage you to provide instructions to your broker regarding the
voting of your shares.

Solicitation of Proxies

TripAdvisor will bear the cost of the solicitation of proxies from its stockholders. In addition to solicitation

by mail, the directors, officers and employees of TripAdvisor, without additional compensation, may solicit
proxies from stockholders by telephone, by letter, by facsimile, in person or otherwise. Following the original
mailing of the proxies and other soliciting materials, TripAdvisor will ask brokers, trusts, banks or other
nominees to forward copies of the proxy and other soliciting materials to persons for whom they hold shares of
TripAdvisor capital stock and to request authority for the exercise of proxies. In such cases, TripAdvisor, upon
the request of the brokers, trusts, banks and other stockholder nominees, will reimburse such holders for their
reasonable expenses.

Voting of Proxies

The manner in which your shares may be voted depends on whether you are a:

• Registered stockholder: Your shares are represented by certificates or book entries in your name on the
records of the TripAdvisor’s stock transfer agent and you have the right to vote those shares directly; or

• Beneficial stockholder: You hold your shares “in street name” through a broker, trust, bank or other
nominee and you have the right to direct your broker, trust, bank or other nominee on how to vote the
shares in your account; however, you must request and receive a valid proxy from your broker, trust, bank
or other nominee.

2

Whether you hold shares directly as a registered stockholder or beneficially as a beneficial stockholder, you

may direct how your shares are voted without attending the Annual Meeting. For directions on how to vote,
please refer to the instructions below and those on the Notice of Internet Availability of Proxy Materials, proxy
card or voting instruction form provided. To vote using the Internet or by telephone, you will be required to enter
the control number included on your Notice of Internet Availability of Proxy Materials or other voting instruction
form provided by your broker, trust, bank or other nominee.

• Using the Internet. Registered stockholders may vote using the Internet by going to

www.proxyvote.com and following the instructions. Beneficial stockholders may vote by accessing the
website specified on the voting instruction forms provided by their brokers, trusts, banks or other
nominees.

• By Telephone. Registered stockholders may vote, from within the United States, using any touch-tone
telephone by calling 1-800-690-6903 and following the recorded instructions. Beneficial owners may
vote, from within the United States, using any touch-tone telephone by calling the number specified on the
voting instruction forms provided by their brokers, trusts, banks or other nominees.

• By Mail. Registered stockholders may submit proxies by mail by requesting printed proxy cards and

marking, signing and dating the printed proxy cards and mailing them in the accompanying pre-addressed
envelopes. Beneficial owners may vote by marking, signing and dating the voting instruction forms
provided by their brokers, trusts, banks or other nominees and mailing them in the accompanying pre-
addressed envelopes.

All proxies properly submitted and not revoked will be voted at the Annual Meeting in accordance with the
instructions indicated thereon. If no instructions are provided, such proxies will be voted FOR proposals (1) and
(2) and AGAINST proposal (3) described in this Proxy Statement.

TripAdvisor is incorporated under Delaware law, which specifically permits electronically transmitted
proxies, provided that each such proxy contains, or is submitted with, information from which the inspector of
elections can determine that such proxy was authorized by the stockholder. The electronic voting procedures
provided for the Annual Meeting are designed to authenticate each stockholder by use of a control number, to
allow stockholders to vote their shares and to confirm that their instructions have been properly recorded.

Voting in Person at the Annual Meeting

You may also vote in person at the Annual Meeting. Votes in person will replace any previous votes you
have made by mail, telephone or the Internet. We will provide a ballot to registered stockholders who request one
at the meeting. Shares held in your name as the stockholder of record may be voted on that ballot. Shares held
beneficially in street name may be voted on a ballot only if you bring a legal proxy from the broker, trust, bank or
other nominee that holds your shares giving you the right to vote the shares. Attendance at the Annual Meeting
without voting or revoking a previous proxy in accordance with the voting procedures will not in and of itself
revoke a proxy.

Your vote is very important. Whether or not you plan to attend the Annual Meeting, please take the
time to vote via the Internet, by telephone or by returning your marked, signed and dated proxy card so
that your shares will be represented at the Annual Meeting.

Revocation of Proxies

Any proxy given pursuant to this solicitation may be revoked by the person giving it any time before the

taking of the vote at the Annual Meeting.

3

If you are a beneficial stockholder, you may revoke your proxy or change your vote only by following the

separate instructions provided by your broker, trust, bank or other nominee.

If you are a registered stockholder, you may revoke your proxy at any time before it is exercised at the
Annual Meeting by (i) delivering written notice, bearing a date later than the proxy, stating that the proxy is
revoked, (ii) submitting a later-dated proxy relating to the same stock by mail, telephone or the Internet prior to
the vote at the Annual Meeting or (iii) attending the Annual Meeting and properly giving notice of revocation to
the inspector of elections or voting in person. Registered holders may send any written notice or request for a
new proxy card to TripAdvisor, Inc., c/o Broadridge, 51 Mercedes Way, Edgewood, New York 11717, or follow
the instructions provided on the Notice of Internet Availability of Proxy Materials and proxy card to submit a
new proxy by telephone or via the Internet. Registered holders may also request a new proxy card by calling
1-800-579-1639.

Other Business

The Board of Directors does not presently intend to bring any business before the Annual Meeting other

than the proposals discussed in this Proxy Statement and specified in the Notice of Annual Meeting of
Stockholders. The Board of Directors has no knowledge of any other matters to be presented at the Annual
Meeting other than those described in this Proxy Statement. If any other matters should properly come before the
Annual Meeting, the persons designated in the proxy will vote on them according to their best judgment.

4

PROPOSAL 1:
ELECTION OF DIRECTORS

Nominees

Our Board of Directors currently consists of nine members. Pursuant to the terms of TripAdvisor’s bylaws,
each director serves for a one-year term from the date of his or her election and until such director’s successor is
elected or until such director’s earlier resignation or removal. The Board of Directors has nominated the
following directors and recommends that each be elected to serve a one-year term and until such director’s
successor shall have been duly elected and qualified or until such director’s earlier resignation or removal:

Gregory B. Maffei
Stephen Kaufer
Jonathan F. Miller
Dipchand (Deep) Nishar
Jeremy Philips
Spencer M. Rascoff
Christopher W. Shean
Sukhinder Singh Cassidy
Robert S. Wiesenthal

TripAdvisor’s restated certificate of incorporation provides that the holders of TripAdvisor common stock,
acting as a single class, are entitled to elect a number of directors equal to 25% of the total number of directors,
rounded up to the next whole number, which is currently three directors. The Board has designated Messrs.
Milller, Philips and Wiesenthal as nominees for the positions on the Board to be elected by the holders of
TripAdvisor common stock voting as a separate class.

Pursuant to a Governance Agreement among TripAdvisor and Liberty, dated December 20, 2011 (the
“Governance Agreement”), Liberty has the right to nominate up to a number of directors equal to 20% of the total
number of the directors on the Board of Directors (rounded up to the next whole number if the number of directors
on the Board of Directors is not an even multiple of five) for election to the Board of Directors and has certain other
rights regarding committee participation, so long as certain stock ownership requirements applicable to Liberty are
satisfied. Liberty has designated Messrs. Maffei and Shean as its nominees to the Board of Directors.

Although management does not anticipate that any of the nominees named above will be unable or

unwilling to stand for election, in the event of such an occurrence, proxies may be voted for a substitute nominee
designated by the Board of Directors.

Required Vote

Election of Messrs. Maffei, Kaufer, Miller, Nishar, Rascoff and Shean as directors requires the affirmative

vote of a plurality of the total number of votes cast by the holders of shares of TripAdvisor common stock and
Class B common stock, present in person or represented by proxy, voting together as a single class.

Election of Messrs. Miller, Philips and Wiesenthal as directors requires the affirmative vote of a plurality of

the total number of votes cast by the holders of shares of TripAdvisor common stock, present in person or
represented by proxy, voting together as a separate class.

Valid proxies received pursuant to this solicitation will be voted in the manner specified. Where no

specification is made, it is intended that the proxies received from stockholders will be voted FOR the election of
the director nominees identified. For the election of the directors, abstentions and broker non-votes will have no
effect because approval by a certain percentage of voting stock present or outstanding is not required.

THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” THE
ELECTION OF EACH OF THE NOMINEES FOR DIRECTOR NAMED ABOVE.

5

Directors and Executive Officers

Set forth below is certain background information, as of April 24, 2014, regarding the members of our
Board of Directors, each of whom is also a nominee, as well as TripAdvisor’s executive officers. There are no
family relationships among directors or executive officers of TripAdvisor. In addition to the information
presented below regarding each nominee’s specific experience, qualifications, attributes and skills that led the
Board of Directors to the conclusion that he or she should be renominated as a director, each nominee has
demonstrated business acumen and an ability to exercise sound judgment, as well as a commitment to
TripAdvisor and our Board of Directors as demonstrated by the nominee’s past service. All of our nominees also
have extensive management experience in complex organizations. The Board of Directors considered the
NASDAQ requirement that TripAdvisor’s Audit Committee be composed of at least three independent directors,
as well as specific NASDAQ and U.S. Securities and Exchange Commission (“SEC”) requirements regarding
financial literacy and expertise.

Name

Gregory B. Maffei . . . . . . . . . . . . . . .
Stephen Kaufer . . . . . . . . . . . . . . . . .
Julie M.B. Bradley . . . . . . . . . . . . . .

Seth J. Kalvert . . . . . . . . . . . . . . . . . .
Jonathan F. Miller . . . . . . . . . . . . . . .
Dipchand (Deep) Nishar . . . . . . . . . .
Jeremy Philips . . . . . . . . . . . . . . . . . .
Spencer M. Rascoff . . . . . . . . . . . . . .
Christopher W. Shean . . . . . . . . . . . .
Sukhinder Singh Cassidy . . . . . . . . .
. . . . . . . . . . . .
Robert S. Wiesenthal

Age

53
51
45

44
57
45
41
38
48
44
47

Position

Chairman
Director, President and Chief Executive Officer
Senior Vice President, Chief Financial Officer, Chief
Accounting Officer and Treasurer
Senior Vice President, General Counsel and Secretary
Director
Director
Director
Director
Director
Director
Director

Gregory B. Maffei has been the Chairman of the Board of Directors of TripAdvisor since February 2013.

Mr. Maffei has served as President and Chief Executive Officer of Liberty since February 2006 and served as its
CEO-elect from November 2005 through February 2006. Mr. Maffei has also served as President and Chief
Executive Officer of Liberty Media Corporation (including its predecessor) since May 2007. Previously, he has
served as President and Chief Financial Officer of Oracle Corporation during 2005, President and Chief
Executive Officer of 360networks Corporation from 2000 until 2005, Chairman of the Board of Directors of
360networks Corporation from 2002 until 2011 and Chief Financial Officer of Microsoft Corporation from 1997
until 2000. Mr. Maffei currently serves Chairman of the Board of Starz, Sirius XM Holdings Inc. and Live
Nation Entertainment, Inc. and as a Director of Charter Communications, Inc., Liberty, Liberty Media
Corporation (“LMC”) and Zillow, Inc. He previously served as a Director of Barnes &Noble, Inc. from
September 2011 to April 2014, DIRECTV and its predecessor from February 2008 to June 2010 and Electronic
Arts, Inc. from June 2003 to July 2013. Mr. Maffei holds an M.B.A. from Harvard Business School, where he
was a Baker Scholar, and an A.B. from Dartmouth College.

Board Membership Qualifications: Mr. Maffei brings to our Board significant financial and operational
experience based on his senior policy making positions at Liberty, Liberty Media Corporation, Oracle
Corporation, 360networks Corporation and Microsoft Corporation and his other public company board
experience. He provides our board with an executive and leadership perspective on the operation and
management of large public companies and risk management principles.

Stephen Kaufer co-founded TripAdvisor in February 2000 and has been the President and Chief Executive
Officer of TripAdvisor since that date. Mr. Kaufer has been a director of TripAdvisor since the completion of the
spin-off from Expedia, Inc. (the “Spin-Off”). Prior to co-founding TripAdvisor, Mr. Kaufer served as President
of CDS, Inc., an independent software vendor specializing in programming and testing tools, and co-founded

6

CenterLine Software and served as its Vice President of Engineering. Mr. Kaufer serves on the boards of several
privately-held companies, including CarGurus, LLC, LiveData, Inc., and GlassDoor, Inc., as well as the charity,
Caring for Carcinoid Foundation. Mr. Kaufer holds an A.B. in Computer Science from Harvard University.

Board Membership Qualifications: As co-founder of TripAdvisor and through his service as its Chief
Executive Officer, Mr. Kaufer has extensive knowledge of TripAdvisor’s business and operations, and
significant experience in the online advertising sector of the global travel industry. Mr. Kaufer also
possesses strategic and governance skills gained through his executive and director roles with several
privately-held companies.

Jonathan F. Miller has been a director of TripAdvisor since the completion of the Spin-Off from Expedia,

Inc. (“Expedia”). He had previously served as Chairman and Chief Executive of News Corporation’s digital
media group and News Corporation’s Chief Digital Officer from April 2009 until October 2012. Mr. Miller was a
founding partner of Velocity Interactive Group (“Velocity”), an investment firm focusing on digital media and
the consumer Internet, from its inception in February 2007 until April 2009. Prior to founding Velocity,
Mr. Miller served as Chief Executive Officer of AOL LLC (“AOL”) from August 2002 to December 2006. Prior
to joining AOL, Mr. Miller served as Chief Executive Officer and President of USA Information and Services, of
USA Interactive, a predecessor to IAC/InterActiveCorp (“IAC”). Mr. Miller previously served as a director of
Live Nation Entertainment, Inc. and Ticketmaster Entertainment, Inc. prior to its merger with LiveNation.
Mr. Miller is currently a member of the Board of Directors of Shutterstock, Inc. and a privately-held search
media and advertising company. Mr. Miller also serves on the Board of Trustees of the American Film Institute
and The Paley Center for Media. Mr. Miller holds a B.A. from Harvard College.

Board Membership Qualifications:
public companies and business divisions thereof, Mr. Miller possesses extensive executive, strategic,
operational, and corporate governance experience. Mr. Miller also has expertise in the digital media and
online advertising sectors. Further, Mr. Miller has experience as a director serving on other public company
boards.

Through his various senior leadership positions at other private and

Dipchand (Deep) Nishar has been a director of TripAdvisor since September 2013. Mr. Nishar has served

as Senior Vice President, Products and User Experience for LinkedIn Corporation since January 2011, and served
as its Vice President, Products from January 2009 until January 2011. Prior to LinkedIn, Mr. Nishar served in
several roles, including most recently as the Senior Director of Products for the Asia-Pacific region at Google
Inc., an Internet search company, from August 2003 to January 2009. He was also the Founder and Vice
President of Products at Patkai Networks, a service oriented architecture software company. Mr. Nishar holds an
M.B.A. with highest honors (Baker Scholar) from Harvard Business School, an M.SEE from University of
Illinois, Urbana-Champaign, and a B.Tech with honors from the Indian Institute of Technology.

Board Membership Qualifications:
Through his roles with LinkedIn and Patkai Networks, Mr. Nishar has
significant operational experience in those areas which are directly applicable to TripAdvisor’s business and
areas of focus. Mr. Nishar has an extensive background in the Internet industry and, in particular, the digital
media and online advertising sectors.

Jeremy Philips has been a director of TripAdvisor since the completion of the Spin-Off from Expedia. He

is the managing member of Occam Partners and a director of several private internet companies. Mr. Philips
served as the Chief Executive Officer of Photon Group Limited, a holding company listed on the Australian
Securities Exchange, from June 2010 to January 2012. Mr. Philips had previously served as an Executive Vice
President in the Office of the Chairman of News Corporation from January 2006 to March 2010, and as Senior
Vice President of News Corporation from July 2004 to January 2006. Prior to joining News Corporation, he
served in several roles, including as co-founder and Vice-Chairman of a publicly traded Internet holding
company, and as an analyst at McKinsey & Company. Mr. Philips also served as a director of REA Group Ltd.
from March 2009 to June 2010. He holds a BA and LLB from the University of New South Wales and an MPA
from the Harvard Kennedy School of Government.

7

Board Membership Qualifications: Mr. Philips has significant strategic and operational experience,
acquired through his service as Chief Executive Officer and other executive-level positions at other
companies. He also possesses a high level of financial literacy and expertise regarding mergers,
acquisitions, investments and other strategic transactions.

Spencer M. Rascoff has been a director of TripAdvisor since September 2013. Mr. Rascoff has served as

the Chief Executive Officer of Zillow, Inc. since September 2010 and has served as a member of its board of
directors since July 2011. Mr. Rascoff joined Zillow as one of its founding employees in 2005 as Vice President
of Marketing and Chief Financial Officer and served as Chief Operating Officer from December 2008 until he
was promoted to Chief Executive Officer. From 2003 to 2005, Mr. Rascoff served as Vice President of Lodging
for Expedia. In 1999, Mr. Rascoff co-founded Hotwire, Inc., an online travel company, and managed several of
Hotwire’s product lines before Hotwire was acquired in 2003 by IAC/InterActiveCorp, Expedia’s parent
company at the time. Mr. Rascoff served in the mergers and acquisitions group at Goldman, Sachs & Co., an
investment banking and securities firm, and also held other positions at TPG Capital, Bear Stearns and Allen &
Company, each an investment firm, prior to that time. Mr. Rascoff serves on the board of directors of Zulily, a
privately held consumer products company, and Julep Beauty Incorporated, a privately held beauty products
company. Mr. Rascoff graduated cum laude with a B.A. in Government from Harvard University, and he serves
on Harvard University’s Digital Community & Social Networking Advisory Group.

Board Membership Qualifications: Mr. Rascoff has significant operational and financial experience,
acquired through his current service as Chief Executive Officer and prior service as Chief Financial Officer
of Zillow. Mr. Rascoff also possesses a high level of financial literacy and expertise regarding mergers,
acquisitions, investments and other strategic transactions as well as an extensive background in the Internet
industry and global travel industry.

Christopher W. Shean has been a director of TripAdvisor since February 2013. Mr. Shean has been a
Senior Vice President of Liberty since January 2002 and of LMC since May 2007 and the Chief Financial Officer
of Liberty since November 2011 and of LMC from May 2007 until October 2011. He was the Controller of
Liberty from October 2000 until October 2011 and a Vice President of Liberty from October 2000 to January
2002. Mr. Shean was previously a partner with KPMG LLP. He is a graduate of Virginia Polytechnic Institute
and State University.

Board Membership Qualifications: Mr. Shean has significant financial and operational experience gained
through his service as Chief Financial Officer and other executive-level positions at Liberty and as a partner
of KPMG LLC. As a result of his extensive business and financial experience, Mr. Shean is able to provide
valuable business, financial and risk management advice. He also possesses a high level of financial literacy
and expertise regarding mergers, acquisitions, investments and other strategic transactions.

Sukhinder Singh Cassidy has been a director of TripAdvisor since the completion of the Spin-Off. In

January 2011, Ms. Singh Cassidy founded, and currently serves as Chairman of Joyus, a video commerce
website. Ms. Singh Cassidy previously served as Chief Executive Officer and Chairman of the Board of
Polyvore, Inc., a privately-held social commerce website, from March 2010 to September 2010. Prior to that, she
was CEO-in-residence at Accel Partners, a global venture and growth equity firm, from April 2009 to March
2010. From 2003 to April 2009, Ms. Singh Cassidy held various positions at Google Inc., including, mostly
recently, Global Vice President of Sales and Operations. Previously, Ms. Singh Cassidy worked with
Yodlee.com, Amazon.com and News Corporation, and in investment banking with Merrill Lynch & Co., Inc.
Ms. Singh Cassidy serves on the board of privately-held direct sales company J. Hilburn, Inc. and has served on
the board of directors of publicly-traded J. Crew Group, Inc. from August 2009 to March 2010. She also
currently serves on the Princeton Computer Science Advisory Council.

Board Membership Qualifications:
Through her experience as a consumer Internet and media executive,
Ms. Singh Cassidy has in-depth knowledge of the online media and advertising sectors. Ms. Singh Cassidy
also possesses extensive executive, strategic and operational experience.

8

Robert S. Wiesenthal has been a director of TripAdvisor since the completion of the Spin-Off. Since

January 2013, Mr. Wiesenthal has been serving as Chief Operating Officer of Warner Music Group Corp., a
leading global music conglomerate. From 2000 to 2012, Mr. Wiesenthal served in various senior executive
capacities within the Sony Corporation. From January 2002 through June 2012, Mr. Wiesenthal served as
Executive Vice President and Chief Financial Officer of Sony Corporation of America and, since July 2005, as
Executive Vice President and Chief Strategy Officer, Sony Entertainment. Prior to joining Sony, Mr. Wiesenthal
was Managing Director at Credit Suisse First Boston and head of the firm’s Entertainment and Digital Media
practices from 1999 to 2000, a member of its Media Group from 1993 to 1999 and a member of its Mergers and
Acquisitions Group from 1988 to 1993. Mr. Wiesenthal presently serves on the boards of directors of Entercom
Communications Corp. and Starz. Mr. Wiesenthal has a B.A. from the University of Rochester.

Board Membership Qualifications: Mr. Wiesenthal possesses extensive strategic, operational and
financial experience, gained through his wide range of service in executive-level positions with a strong
focus on networked consumer electronics, entertainment, and digital media. He also has a high degree of
financial literacy and expertise regarding mergers, acquisitions, investments and other strategic transactions.

Julie M.B. Bradley has served as Senior Vice President, Chief Financial Officer, Chief Accounting Officer

and Treasurer of TripAdvisor since October 2011. Prior to joining TripAdvisor, from July 2005 to April 2011,
Ms. Bradley served as Senior Vice President, Chief Financial Officer, Treasurer and Secretary of Art Technology
Group, Inc., a provider of e-commerce software solutions and services, which was acquired by Oracle
Corporation in January 2011. Prior to joining Art Technology Group, Ms. Bradley was at Akamai Technologies,
Inc. from April 2000 to June 2005, most recently serving as Vice President of Finance. Previously, Ms. Bradley
was an accountant with Deloitte LLP. Ms. Bradley is currently a member of the Board of Directors of
Wayfair.com and a member of the Board of Trustees of The Judge Baker’s Childrens Center. Ms. Bradley
previously served on the Board of Directors of Exact Target. Ms. Bradley received her B.A. in Economics from
Wheaton College and is a certified public accountant.

Seth J. Kalvert has served as Senior Vice President, General Counsel and Secretary of TripAdvisor since
August 2011. Prior to joining TripAdvisor, Mr. Kalvert held positions at Expedia, Inc., which he joined in March
2005, most recently as Vice President and Associate General Counsel beginning in February 2006. Prior to that,
from July 2001 to March 2005, Mr. Kalvert held a variety of internal legal positions at IAC/InterActiveCorp and
its subsidiaries. Previously, Mr. Kalvert held a business development position at Bolt Media Inc., a privately-held
online social networking and e-commerce company, and was an associate at Debevoise & Plimpton, LLP, a New
York law firm. Mr. Kalvert holds an A.B. degree from Brown University and a J.D. degree from Columbia Law
School.

Board of Directors

Director Independence

Under the NASDAQ Stock Market Listing Rules (the “NASDAQ Rules”), the Board has a responsibility to

make an affirmative determination that those members of the Board who serve as independent directors do not
have any relationships that would interfere with the exercise of independent judgment in carrying out the
responsibilities of a director. In connection with the independence determinations described below, the Board
reviewed information regarding transactions, relationships and arrangements relevant to independence, including
those required by the NASDAQ Rules. This information is obtained from director responses to questionnaires
circulated by management, as well as our records and publicly available information. Following this
determination, management monitors those transactions, relationships and arrangements that were relevant to
such determination, as well as solicits updated information potentially relevant to independence from internal
personnel and directors, to determine whether there have been any developments that could potentially have an
adverse impact on the Board’s prior independence determination.

9

The Board of Directors has determined that each of Ms. Singh Cassidy and Messrs. Miller, Nishar, Philips,

Rascoff and Wiesenthal is an “independent director” as defined by the NASDAQ Rules. In making its
independence determinations, the Board of Directors considered the applicable legal standards and any relevant
transactions, relationships or arrangements. In addition to the satisfaction of the director independence
requirements set forth in the NASDAQ Rules, members of the Audit Committee and Compensation Committee
have also satisfied separate independence requirements under the current standards imposed by the SEC and the
NASDAQ Rules for audit committee members and by the SEC, NASDAQ Rules and the Internal Revenue
Service for compensation committee members.

Controlled Company Status

As of the record date, Liberty beneficially owned 18,159,752 shares of our common stock and 12,799,999
shares of our Class B common stock, which shares constitute 14.0% of the outstanding shares of common stock
and 100% of the outstanding shares of Class B common stock, respectively. Assuming the conversion of all of
Liberty’s shares of Class B common stock into common stock, Liberty would beneficially own 21.7% of the
outstanding common stock (calculated in accordance with Rule 13d-3). Because each share of Class B common
stock generally is entitled to ten votes per share and each share of common stock is entitled to one vote per share,
Liberty may be deemed to beneficially own equity securities representing approximately 56.7% of our voting
power. Liberty has filed a Statement of Beneficial Ownership on Schedule 13D/A with respect to its TripAdvisor
holdings and related voting arrangements with the SEC.

The NASDAQ Rules exempt “controlled companies,” or companies of which more than 50% of the voting

power is held by an individual, a group or another company, such as TripAdvisor, from certain governance
requirements under the NASDAQ Rules, including, among other items, the requirement that our Board of
Directors be comprised of a majority of independent directors. On this basis, TripAdvisor is relying on the
exemption for controlled companies from certain requirements under the NASDAQ Rules, including, among
others, the requirement that the Compensation Committee be composed solely of independent directors and
certain requirements relating to the nomination of directors. We may, in the future, rely on other exemptions
available to a controlled company, including, among others, the requirement that a majority of the Board of
Directors be composed of independent directors.

Board Leadership Structure

Mr. Maffei serves as the Chairman of the Board of Directors, and Mr. Kaufer serves as President and Chief
Executive Officer of TripAdvisor. The roles of Chief Executive Officer and Chairman of the Board of Directors
are currently separated in recognition of the differences between the two roles. This leadership structure provides
us with the benefit of Mr. Maffei’s oversight of TripAdvisor’s strategic goals and vision, coupled with the benefit
of a full-time Chief Executive Officer dedicated to focusing on the day-to-day management and continued
growth of TripAdvisor and its operating businesses. We believe that it is in the best interests of our stockholders
for the Board of Directors to make a determination regarding the separation or combination of these roles each
time it elects a new Chairman or Chief Executive Officer based on the relevant facts and circumstances
applicable at such time.

Independent members of the Board of Directors chair our Audit Committee, Compensation Committee and

Section 16 Committee.

Meeting Attendance

The Board of Directors met seven times in 2013. During such period, each member of the Board of
Directors attended at least 75% of the meetings of the Board and the Board committees on which they served.

10

The independent directors meet in regularly scheduled sessions, typically before or after each Board meeting,
without the presence of management. We do not have a lead independent director or any other formally
appointed leader for these sessions. Directors are encouraged, but not required to attend annual meetings of
TripAdvisor stockholders. All of the incumbent directors at the time have historically attended in person the
annual meetings of stockholders.

Committees of the Board of Directors

The Board of Directors has the following standing committees: the Audit Committee, the Compensation

Committee, the Section 16 Committee and the Executive Committee. The Audit, Compensation and Section 16
Committees operate under written charters adopted by the Board of Directors. These charters are available in the
“Corporate Governance” section of the Investor Relations page of TripAdvisor’s corporate website at
ir.tripadvisor.com. At each regularly scheduled Board meeting, the Chairperson of each committee provides the
full Board of Directors with an update of all significant matters discussed, reviewed, considered and/or approved
by the relevant committee since the last regularly scheduled Board meeting. The independent membership of our
Audit, Compensation and Section 16 Committees ensures that directors with no ties to Company management are
charged with oversight for all financial reporting and executive compensation related decisions made by
Company management.

The following table sets forth the current members of each committee of the Board of Directors.

Name

Audit
Committee

Compensation
Committee

Section 16
Committee

Executive
Committee

Gregory B. Maffei . . . . . . . . . . . . . . . . . . . . . .
Stephen Kaufer . . . . . . . . . . . . . . . . . . . . . . . . .
Jonathan F. Miller* . . . . . . . . . . . . . . . . . . . . .
Dipchand (Deep) Nishar* . . . . . . . . . . . . . . . .
Jeremy Philips* . . . . . . . . . . . . . . . . . . . . . . . .
Spencer M. Rascoff* . . . . . . . . . . . . . . . . . . . .
Christopher W. Shean . . . . . . . . . . . . . . . . . . .
Sukhinder Singh Cassidy* . . . . . . . . . . . . . . . .
Robert S. Wiesenthal* . . . . . . . . . . . . . . . . . . .

—
—
X
—
—
X
—
—
Chair

X
—
—
—
X
—
—
Chair
—

—
—
—
—
X
—
—
Chair
—

X
X
—
—
—
—
X
—
—

*

Independent director

Audit Committee.

The Audit Committee of the Board of Directors currently consists of three directors:
Messrs. Miller, Rascoff and Wiesenthal. Mr. Wiesenthal is the Chairman of the Audit Committee. Each Audit
Committee member satisfies the independence requirements under the current standards imposed by the rules of
the SEC and NASDAQ. The Board has determined that each of Messrs. Wiesenthal and Rascoff is an “audit
committee financial expert,” as such term is defined in the regulations promulgated under the Securities
Exchange Act of 1934, as amended (the “Exchange Act”).

The Audit Committee is appointed by the Board of Directors to assist the Board with a variety of matters

discussed in detail in the Audit Committee charter, including monitoring (i) the integrity of our financial
reporting process, (ii) the independent registered public accounting firm’s qualifications and independence,
(iii) the performance of the independent registered public accounting firm and our internal audit department, and
(iv) our compliance with legal and regulatory requirements. The Audit Committee met seven times in 2013. The
formal report of the Audit Committee with respect to the year ended December 31, 2013 is set forth in the section
below titled “Audit Committee Report.”

Compensation Committee. The Compensation Committee consists of Ms. Singh Cassidy and
Messrs. Philips and Maffei. Ms. Singh Cassidy is the Chairperson of the Compensation Committee. Each

11

member of the Compensation Committee is an “outside director” for purposes of Section 162(m) of the Internal
Revenue Code of 1986, as amended (the “Code”).With the exception of Mr. Maffei, each member is an
“independent director” as defined by the NASDAQ Rules. No member of the Compensation Committee is an
employee of TripAdvisor.

The Compensation Committee is responsible for (i) designing and overseeing our compensation with respect

to our executive officers, including salary matters, bonus plans and stock compensation plans and (ii) approving
all grants of equity awards, but excluding matters governed by Rule 16b-3 under the Exchange Act (which are
handled by the Section 16 Committee described below). A description of our policies and practices for the
consideration and determination of executive compensation is included in the section below titled
“Compensation Discussion and Analysis.” The Compensation Committee met three times in 2013.

Section 16 Committee. The Section 16 Committee consists of Ms. Singh Cassidy and Mr. Philips.

Ms. Singh Cassidy is the Chairperson of the Section 16 Committee. Each member is an “independent director” as
defined by the NASDAQ Rules and satisfies the definition of “non-employee director” for purposes of
Section 16 of the Exchange Act.

The Section 16 Committee is authorized to exercise all powers of the Board of Directors with respect to

matters governed by Rule 16b-3 under the Exchange Act, including approving grants of equity awards to
TripAdvisor’s executive officers. The Section 16 Committee met three times in 2013.

Executive Committee. The Executive Committee consists of Messrs. Kaufer, Maffei and Shean. The
Executive Committee has the powers and authority of the Board of Directors, except those matters that are
specifically reserved to the Board of Directors under Delaware law or our organizational documents. The
Executive Committee primarily serves as a means to address issues that may arise and require Board approval
between regularly scheduled Board meetings. Following are some examples of matters that could be handled by
the Executive Committee: (i) oversight and implementation of matters approved by the Board of Directors,
(ii) administrative matters with respect to benefit plans, transfer agent matters, banking authority, formation of
subsidiaries and other administrative items involving subsidiaries and determinations or findings under
TripAdvisor’s financing arrangements and (iii) in the case of a natural disaster or other emergency as a result of
which a quorum of the Board of Directors cannot readily be convened for action, directing the management of
the business and affairs of TripAdvisor during such emergency or natural disaster. The Executive Committee did
not meet in 2013.

Risk Oversight

Assessing and managing risk is the responsibility of TripAdvisor’s management. Our Board of Directors

oversees and reviews certain aspects of our risk management efforts. Our Board of Directors is involved in risk
oversight through direct decision-making authority with respect to significant matters and the oversight of
management by the Board of Directors and its committees. The President and Chief Executive Officer, the Senior
Vice President, Chief Financial Officer, Chief Accounting Officer and Treasurer and the Senior Vice President,
General Counsel and Secretary attend Board meetings and discuss operational risks with the Board. Management
also provides reports and presentations on strategic risks to the Board. Among other areas, the Board is involved,
directly or through its committees, in overseeing risks related to our overall corporate strategy, business
continuity, crisis preparedness and competitive and reputational risks.

The committees of the Board execute their oversight responsibility for risk management as follows:

• The Audit Committee has primary responsibility for discussing with management TripAdvisor’s major
financial risks and the steps management has taken to monitor and control such risks. In fulfilling its
responsibilities, the Audit Committee receives regular reports from, among others, the Chief Financial

12

Officer, General Counsel, the Vice President of Tax and the Corporate Controller as well as from
representatives of internal audit and our auditors. The Audit Committee makes regular reports to the
Board of Directors. In addition, TripAdvisor has, under the supervision of the Audit Committee,
established procedures available to all employees for the anonymous and confidential submission of
complaints relating to any matter to encourage employees to report questionable activities directly to our
senior management and the Audit Committee.

• The Compensation Committee considers and evaluates risks related to our cash and equity-based
compensation programs, policies and practices and evaluates whether our compensation programs
encourage participants to take excessive risks that are reasonably likely to have a material adverse effect
on TripAdvisor or our business. Consistent with SEC disclosure requirements, management has assessed
the compensation policies and practices for our employees, including our executive officers, and has
concluded that such policies and practices do not create risks that are reasonably likely to have a material
adverse effect on TripAdvisor.

Ultimately, though, management is responsible for the day-to-day risk management process, including
identification of key risks and implementation of policies and procedures to manage, mitigate and monitor risks.
In fulfilling these duties, management recently conducted an enterprise and internal audit risk assessment and
will use the results of that assessment in its risk management efforts. In addition, management has formed a
Compliance Committee in connection with the implementation, management and oversight of a corporate
compliance program to promote operational excellence throughout the entire organization in adherence with all
legal and regulatory requirements and with the highest ethical standards

Director Nominations

Given the ownership structure of TripAdvisor and our status as a “controlled company,” the Board of
Directors does not have a nominating committee or other committee performing similar functions or any formal
policy on director nominations. The Board of Directors does not have specific requirements for eligibility to
serve as a director of TripAdvisor, nor does it have a specific policy on diversity; however, the Board of
Directors does consider, among other things, diversity when considering nominees to serve on our Board of
Directors. We broadly construe diversity to mean diversity of opinions, perspectives, and personal and
professional experiences and backgrounds, such as gender, race and ethnicity, as well as other differentiating
characteristics. In evaluating candidates, regardless of how recommended, the Board of Directors considers
whether the professional and personal ethics and values of the candidate are consistent with those of TripAdvisor,
whether the candidate’s experience and expertise would be beneficial to the Board in rendering service to
TripAdvisor, including in providing a mix of Board members that represent a diversity of backgrounds,
perspectives and opinions, whether the candidate is willing and able to devote the necessary time and energy to
the work of the Board of Directors, and whether the candidate is prepared and qualified to represent the best
interests of TripAdvisor’s stockholders.

Pursuant to the Governance Agreement, Liberty has the right to nominate a number of directors equal to

20% of the total number of the directors on the Board of Directors (rounded up to the next whole number if the
number of directors on the Board is not an even multiple of five) for election to the Board of Directors so long as
certain stock ownership requirements are satisfied. Liberty has nominated Messrs. Maffei and Shean as nominees
for 2014. The other nominees to the Board of Directors were recommended by the Chairman and then were
considered and recommended by the entire Board of Directors.

The Board of Directors does not have a formal policy regarding the consideration of director candidates
recommended by stockholders; however, the Board of Directors would consider such recommendations if made
in the future. Stockholders who wish to make such a recommendation should send the recommendation to
TripAdvisor, Inc., 141 Needham Street, Newton, Massachusetts 02464, Attention: Secretary. The envelope must

13

contain a clear notation that the enclosed letter is a “Director Nominee Recommendation.” The letter must
identify the author as a stockholder, provide a brief summary of the candidate’s qualifications and history and be
accompanied by evidence of the sender’s stock ownership, as well as consent by the candidate to serve as a
director if elected. Any director candidate recommendations will be reviewed by the Secretary and, if deemed
appropriate, forwarded to the Chairman for further review. If the Chairman believes that the candidate fits the
profile of a director nominee as described above, the recommendation will be shared with the entire Board of
Directors.

Communications with the Board

Stockholders who wish to communicate with the Board of Directors or a particular director may send such
communication to TripAdvisor, Inc., 141 Needham Street, Newton, Massachusetts 02464, Attention: Secretary.
The mailing envelope must contain a clear notation indicating that the enclosed letter is a “Stockholder-Board
Communication” or “Stockholder-Director Communication.” All such letters must identify the author as a
stockholder, provide evidence of the sender’s stock ownership and clearly state whether the intended recipients
are all members of the Board of Directors or certain specified directors. The Secretary will then review such
correspondence and forward it to the Board of Directors, or to the specified director(s), if deemed appropriate.
Communications that are primarily commercial in nature, that are not relevant to stockholders or other interested
constituents or that relate to improper or irrelevant topics will generally not be forwarded to the Board of
Directors or to the specified director(s).

14

PROPOSAL 2:
RATIFICATION OF APPOINTMENT OF
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Overview

In February 2014, the Audit Committee of the Board of Directors determined it to be in the best interest of

TripAdvisor to select KPMG LLP (“KPMG”) to replace Ernst & Young LLP (“E&Y”) as TripAdvisor’s
independent registered public accounting firm for the year ending December 31, 2014.

On February 6, 2014, the Audit Committee of the Board of Directors determined to dismiss E&Y as

TripAdvisor’s independent registered public accounting firm effective immediately upon TripAdvisor’s filing of
its Annual Report on Form 10-K for the year ended December 31, 2013 (the “Annual Report”). The Annual
Report was filed with the SEC on February 11, 2014. The reports of E&Y on TripAdvisor’s consolidated
financial statements as of and for the years ended December 31, 2013 and 2012 did not contain an adverse
opinion or a disclaimer of opinion, and were not qualified or modified as to uncertainty, audit scope or
accounting principles. During the years ended December 31, 2013 and 2012, and through February 11, 2014,
there were no: (a) disagreements with E&Y on any matter of accounting principles or practices, financial
statement disclosure, or auditing scope or procedure, which disagreements, if not resolved to E&Y’s satisfaction,
would have caused E&Y to make reference to the subject matter thereof in connection with its reports for such
years; or (b) reportable events, as described under Item 304(a)(1)(v) of Regulation S-K. TripAdvisor provided
E&Y with a copy of the disclosures it expected to make in the Current Report on Form 8-K and requested from
E&Y a letter addressed to the SEC indicating whether or not it agrees with the above disclosures. A copy of
E&Y’s letter dated February 11, 2014 is attached as Exhibit 16.1 to TripAdvisor’s Current Report on Form 8-K
filed on February 11, 2014.

Contemporaneous with the determination to dismiss E&Y, the Audit Committee appointed KPMG as
TripAdvisor’s independent registered public accounting firm for the year ending December 31, 2014, also to be
effective immediately following the filing of TripAdvisor’s Annual Report. During the years ended
December 31, 2013 and 2012 and the subsequent interim period through February 11, 2014, TripAdvisor did not
consult with KPMG with respect to (a) the application of accounting principles to a specified transaction, either
completed or proposed, or the type of audit opinion that might be rendered with respect to TripAdvisor’s
financial statements, and no written report or oral advice was provided to TripAdvisor that KPMG concluded was
an important factor considered by TripAdvisor in reaching a decision as to any accounting, auditing or financial
reporting issue, or (b) any matter that was subject to any disagreement, as defined in Item 304(a)(1)(iv) of
Regulation S-K and the related instructions thereto, or a reportable event within the meaning set forth in
Item 304(a)(1)(v) of Regulation S-K.

The Sarbanes-Oxley Act of 2002 requires that the Audit Committee be directly responsible for the

appointment, compensation and oversight of the audit work of the independent registered public accounting firm.
If the stockholders fail to vote to ratify the appointment of KPMG, the Audit Committee will reconsider whether
to retain KPMG and may retain that firm or another firm without resubmitting the matter to our stockholders.
Even if stockholders vote on an advisory basis in favor of the appointment, the Audit Committee may, in its
discretion, direct the appointment of a different independent registered public accounting firm at any time during
the year if it determines that such a change would be in the best interests of TripAdvisor and its stockholders.

A representative of KPMG is expected to be present at the Annual Meeting, and will be given an

opportunity to make a statement if he or she so chooses and will be available to respond to appropriate questions.

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Required Vote

At the Annual Meeting, TripAdvisor will ask its stockholders to ratify the appointment of KPMG as
TripAdvisor’s independent registered public accounting firm for 2014. This proposal requires the affirmative
vote of a majority of the voting power of the shares of TripAdvisor capital stock, present in person or represented
by proxy, and entitled to vote thereon, voting together as a single class.

Abstentions will be counted toward the tabulations of voting power present and entitled to vote on the
ratification of the independent registered public accounting firm proposal and will have the same effect as votes
against the proposal. Brokers have discretion to vote on the proposal for ratification of the independent registered
public accounting firm.

THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE “FOR”
RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS TRIPADVISOR’S INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM FOR 2014.

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Fees Paid to Our Independent Registered Public Accounting Firm

E&Y was TripAdvisor’s independent registered public accounting firm for the years ended December 31,
2013 and 2012. The following table sets forth aggregate fees for professional services rendered by E&Y for the
years ended December 31, 2013 and 2012.

Audit Fees(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit-Related Fees(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax Fees(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,479,583
—
3,150
1,995

$1,218,300
—
3,150
—

Total Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,484,728

$1,221,450

2013

2012

(1) Audit Fees include fees and expenses associated with the annual audit of TripAdvisor’s consolidated

financial statements, statutory audits, reviews of TripAdvisor’s periodic reports, accounting consultations,
reviews of SEC registration statements, report on the effectiveness of internal control and consents and other
services related to SEC matters.

(2) Audit-Related Fees include fees and expenses for due diligence in connection with acquisitions and

accounting matters not related to the annual audit.

(3) Tax Fees include fees and expenses for quarterly tax compliance services outside of the U.S.

Audit and Non-Audit Services Pre-Approval Policy

The Audit Committee has responsibility for appointing, setting compensation of and overseeing the work of
the independent registered public accounting firm. In recognition of this responsibility, the Audit Committee has
adopted a policy governing the pre-approval of all audit and permitted non-audit services performed by
TripAdvisor’s independent registered public accounting firm to ensure that the provision of such services does
not impair the independent registered public accounting firm’s independence from TripAdvisor and our
management. Unless a type of service to be provided by our independent registered public accounting firm has
received general pre-approval from the Audit Committee, it requires specific pre-approval by the Audit
Committee. The payment for any proposed services in excess of pre-approved cost levels requires specific pre-
approval by the Audit Committee.

Pursuant to its pre-approval policy, the Audit Committee may delegate its authority to pre-approve services
to one or more of its members, and it has currently delegated this authority to its Chairman, subject to a limit of
$250,000 per approval. The decisions of the Chairman (or any other member(s) to whom such authority may be
delegated) to grant pre-approvals must be presented to the full Audit Committee at its next scheduled meeting.
The Audit Committee may not delegate its responsibilities to pre-approve services to Company management.

The Audit Committee has considered the non-audit services provided by E&Y as described above and

believes that they are compatible with maintaining E&Y’s independence as our independent registered public
accounting firm.

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PROPOSAL 3:
STOCKHOLDER PROPOSAL REGARDING MAJORITY VOTING IN DIRECTOR ELECTIONS

Proposal

The United Brotherhood of Carpenters Pension Fund (the “Fund”) has submitted the following proposal,

including proposed resolution and supporting statement:

Resolved: That the stockholders of TripAdvisor, Inc. (“Company”) hereby request that the Board of

Directors initiate the appropriate process to amend TripAdvisor’s corporate governance documents (certificate of
incorporation or bylaws) to provide that director nominees shall be elected by the affirmative vote of the majority
of votes cast at an annual meeting of stockholders, with a plurality vote standard retained for contested director
elections, that is, when the number of director nominees exceeds the number of board seats.

Supporting Statement: TripAdvisor’s Board of Directors should establish a majority vote standard in
director elections in order to provide stockholders a meaningful role in these important elections. The proposed
majority vote standard requires that a director nominee receive a majority of the votes cast in an election in order
to be formally elected. The standard is particularly well-suited for the vast majority of director elections in which
only board nominated candidates are on the ballot. Under the current plurality standard, a board nominee can be
elected with as little as a single affirmative vote, even if a substantial majority of the votes cast are “withheld”
from the nominee. We believe that a majority vote standard in board elections established a challenging vote
standard for board nominees, enhances board accountability, and improves the performance of boards and
individual directors.

In recent years, approximately 87% of the companies in the S&P 500 Index have adopted a majority vote

standard in company bylaws, articles of incorporation, or charter. These companies have also adopted a director
resignation policy that established a board-centric post-election process to determine the status of any director
nominee that is not elected. This dramatic move to a majority vote standard is in direct response to strong
stockholder demand for a meaningful role in director elections.

The TripAdvisor Board of Directors has not acted to establish a majority vote standard, retaining its
plurality vote standard. The Board should take this critical first step in establishing a meaningful majority vote
standard. With a majority vote standard in place, the Board can then act to adopt a director resignation policy to
address the status of unelected directors. A majority vote standard combined with a post-election director
resignation policy would establish a meaningful right for stockholders to elect directors at TripAdvisor, while
reserving for the Board an important post-election role in determining the continued status of an unelected
director. We urge the Board to join the mainstream major U.S. companies and establish a majority vote standard
in director elections.

Statement of the Board of Directors in Opposition of the Stockholder Proposal

The Board of Directors believes that TripAdvisor’s current director election policies are in the best interest

of our stockholders and do not need to be changed. In fact, despite our controlled status, our current director
election policies give our minority stockholders a more meaningful role in the director election process than they
would otherwise be entitled.

As of the record date, Liberty beneficially owned 18,159,752 shares of our common stock and 12,799,999

shares of our Class B common stock, which shares constitute 14.0% of the outstanding shares of Common Stock
and 100% of the outstanding shares of Class B Common Stock. Because each share of Class B common stock is
generally entitled to ten votes per share and each share of common stock is entitled to one vote per share, Liberty
may be deemed to beneficially own equity securities representing approximately 56.7% of our voting power. As
a result, absent special provisions in our charter documents, Liberty would have control over the vote relating
to the election of all director nominees.

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TripAdvisor and our Board of Directors are committed to strong corporate governance practices and
ensuring our minority stockholders have a meaningful role in director elections. Specifically, our charter
documents provide that the holders of common stock, acting as a separate class, elect 25% of the total number of
directors, which number will be rounded up if not a whole number. For example, at this stockholder meeting, our
common stockholders (excluding the votes represented by our Class B shares, all of which are owned by Liberty)
will elect three of our nine directors even though the common stockholders do not represent a majority of our
outstanding voting power.

Your Board of Directors believes that this protection, included in our certificate of incorporation, provides

an important benefit to our common stockholders in the context of a controlled company. In contrast, the
majority voting requirement, absent our charter provision discussed above, would result in Liberty fully
controlling the election of all directors. Taking into account the facts and circumstances of TripAdvisor’s capital
structure and ownership profile, the Board of Directors does not believe the proposal is in the best interests of our
stockholders.

Required Vote

This proposal requires the affirmative vote of a majority of the voting power of the shares of TripAdvisor
common stock, present in person or represented by proxy, and entitled to vote thereon, voting together as a single
class.

THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE “AGAINST” THIS
PROPOSAL.

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AUDIT COMMITTEE REPORT

Management has the primary responsibility for the financial statements, the reporting process and

maintaining an effective system of internal control over financial reporting. TripAdvisor’s independent registered
public accounting firm is engaged to audit and express opinions on the conformity of TripAdvisor’s financial
statements to generally accepted accounting principles and applicable rules and regulations, and the effectiveness
of TripAdvisor’s internal control over financial reporting.

The Audit Committee serves as a representative of the Board of Directors and assists the Board in
monitoring (i) the integrity of the financial reporting process of TripAdvisor, (ii) the independent registered
public accounting firm’s qualifications and independence, (iii) the performance of the independent registered
public accounting firm and our internal audit department, and (iv) our compliance with legal and regulatory
requirements. In this context, the Audit Committee met seven times in 2013 and took the following actions:

• appointed the independent registered public accounting firm, discussed with the auditors the overall scope and
plans for the independent audit and pre-approved all audit and non-audit services to be performed by E&Y;

• reviewed and discussed with management and the auditors the audited consolidated financial statements

for the year ended December 31, 2013 as well as TripAdvisor’s quarterly financial statements and interim
financial information contained in each quarterly earnings announcement prior to public release;

• discussed with the auditors the matters required to be discussed by Statement on Auditing Standards

No. 61, “Communication with Audit Committees,” as amended and as adopted by the Public Company
Accounting Oversight Board (“PCAOB”), and received all written disclosures, including the letter from
the auditors required pursuant to Rule 3526 of the PCAOB “Communication with Audit Committees
Concerning Independence”;

• discussed with the auditors its independence from TripAdvisor and TripAdvisor’s management as well as
considered whether the non-audit services provided by the auditors could impair its independence and
concluded that such services would not;

• reviewed and discussed with management and the auditors TripAdvisor’s compliance with requirements
of the Sarbanes-Oxley Act of 2002 with respect to internal control over financial reporting, together with
management’s assessment of the effectiveness of TripAdvisor’s internal control over financial reporting
and the auditors’ audit of internal control over financial reporting; and

• regularly met separately with E&Y, with and without management present, to discuss the results of their

examinations, including the integrity, adequacy and effectiveness of the accounting and financial
reporting processes and controls.

Relying on the reviews and discussions referred to above, the Audit Committee recommended to the Board

of Directors that the audited consolidated financial statements be included in TripAdvisor’s Annual Report on
Form 10-K for the year ended December 31, 2013, and the Board approved such inclusion.

No portion of this Audit Committee Report shall be deemed to be incorporated by reference into any filing
under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, through any
general statement incorporating by reference in its entirety the Proxy Statement in which this report appears,
except to the extent that TripAdvisor specifically incorporates this report or a portion of it by reference. In
addition, this report shall not be deemed filed under either the Securities Act or the Exchange Act.

Members of the Audit Committee:

Robert S. Wiesenthal (Chairman)
Jonathan F. Miller
Spencer Rascoff

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COMPENSATION DISCUSSION AND ANALYSIS

Overview

This Compensation Discussion and Analysis describes TripAdvisor’s executive compensation program as it

relates to the following “named executive officers”:

Name

Stephen Kaufer
Julie M.B. Bradley

Seth J. Kalvert

Position

President and Chief Executive Officer
Senior Vice President, Chief Financial Officer, Chief
Accounting Officer and Treasurer
Senior Vice President, General Counsel and Secretary

TripAdvisor has a Compensation Committee and a Section 16 Committee that together have primary
responsibility for establishing the compensation of our named executive officers. In this Proxy Statement, we
refer to the Compensation Committee and Section 16 Committee collectively as the “Compensation
Committees.”

Compensation Program Objectives

TripAdvisor’s executive compensation program is designed to attract, motivate and retain highly skilled

employees in executive positions with the business experience and acumen that management and the
Compensation Committees believe are necessary for achievement of TripAdvisor’s long-term business objectives
and to ensure that the compensation provided to these executives remains competitive with the compensation
paid to similarly situated executives at comparable companies. The executive compensation program is also
designed so that it does not encourage our named executive officers to take unreasonable risks relating to our
business. In addition, the executive compensation program is designed to reward both short-term and long-term
performance and to align the financial interests of our named executive officers with the interests of our
stockholders.

Management and the Compensation Committees evaluate both performance and compensation levels to
ensure that we maintain our ability to attract and retain outstanding employees in executive positions. To that
end, management and the Compensation Committees believe the executive compensation packages provided by
TripAdvisor to our named executive officers should include both cash and equity-based compensation.

Roles and Responsibilities

Role of the Compensation and Section 16 Committees

The Compensation Committee is appointed by the Board of Directors and consists entirely of directors who

are “outside directors” for purposes of Section 162(m) of the Code. The Compensation Committee currently
consists of Ms. Singh Cassidy and Messrs. Philips and Maffei. Mr. Maffei replaced Michael Zeisser as a member
of the Compensation Committee upon Mr. Zeisser’s resignation as a director in February 2013. The
Compensation Committee is responsible for (i) designing and overseeing our compensation with respect to our
executive officers, including salary matters, bonus plans and stock compensation plans and (ii) approving all
grants of equity awards, but excluding matters governed by Rule 16b-3 under the Exchange Act (for which the
Section 16 Committee has responsibility as described below). Ms. Singh Cassidy is the Chairperson of the
Compensation Committee.

The Section 16 Committee is also appointed by the Board of Directors and consists entirely of directors who

are “non-employee directors” for purposes of Rule 16b-3 under the Exchange Act. The Section 16 Committee

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currently consists of Ms. Singh Cassidy and Mr. Philips. The Section 16 Committee is responsible for
administering and overseeing matters governed by Rule 16b-3 under the Exchange Act, including approving
grants of equity awards to our named executive officers. Ms. Singh Cassidy is also the Chairperson of the
Section 16 Committee.

Role of Executive Officers

Management participates in reviewing and refining our executive compensation program. Mr. Kaufer,
TripAdvisor’s President and Chief Executive Officer, annually reviews the performance of TripAdvisor and each
named executive officer with the Compensation Committees and makes recommendations with respect to the
appropriate base salary, annual cash bonus and grants of equity awards for each named executive officer, other
than in connection with compensation for himself. Based in part on these recommendations and the other factors
discussed below, the Compensation Committees review and approve the annual compensation package of each
named executive officer.

Role of Compensation Consultant

Pursuant to the Compensation Committee and Section 16 Committee Charter, the Compensation

Committees may retain compensation consultants for the purpose of assisting the Compensation Committees in
their evaluation of the compensation for our named executive officers. In 2013, the Compensation Committees
retained Compensia, Inc. (“Compensia”), a management consulting firm providing executive compensation
advisory services to compensation committees and senior management, to assist in an evaluation of
TripAdvisor’s compensation peer group, to use the compensation peer group to compile and analyze competitive
compensation market data for certain executive officer positions and to advise on matters related to our long-term
incentive program structure. The Compensation Committees consider input from its compensation consultant as
one factor in making decisions with respect to compensation matters, along with information and analysis they
receive from management and their own judgment and experience.

Based on consideration of the factors set forth in the rules of the SEC and the NASDAQ Rules, the
Compensation Committees have determined that its relationship with Compensia and the work performed by
Compensia on behalf of the Compensation Committees has not raised any conflict of interest. In addition, in
compliance with the Compensation Committee and Section 16 Committee Charter, the Compensation
Committees approved the fees paid to Compensia for work performed in 2013 and can confirm that such
payments did not exceed $120,000.

Role of Stockholders

TripAdvisor provides its stockholders with the opportunity to cast an advisory vote to approve the

compensation of our named executive officers every three years. In evaluating our 2013 executive compensation
program, the Compensation Committees considered the result of the stockholder advisory vote on our executive
compensation (the “say-on-pay vote”) held at our Annual Meeting of Stockholders on June 26, 2012, which was
approved by over 99% of the votes cast. As a result, the Compensation Committees did not make any significant
changes to our executive compensation program for 2013. The Compensation Committees will continue to
consider the outcome of the say-on-pay vote when making future compensation decisions for our named
executive officers.

We will hold a say-on-pay vote every three years until the next vote on the frequency of such stockholder
advisory votes, which will occur no later than our 2018 Annual Meeting of Stockholders. Our next say-on-pay
vote will occur in 2015.

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Compensation Program Elements

General

The primary elements of our executive compensation program are base salary, an annual cash bonus and

equity awards. Generally, the Compensation Committees review these elements in the first quarter of each year
in light of TripAdvisor and individual performance, recommendations from management and other relevant
information, including prior compensation history and outstanding long-term compensation arrangements.
Management and the Compensation Committees believe that there are multiple, dynamic factors that contribute
to success at an individual and business level. Management and the Compensation Committees have therefore
refrained from adopting strict formulas and have relied primarily on a discretionary approach that allows the
Compensation Committees to set executive compensation levels on a case-by-case basis, taking into account all
relevant factors.

Following recommendations from management, the Compensation Committees may also adjust
compensation for specific individuals at other times during the year when there are significant changes in
responsibilities or under other circumstances that the Compensation Committees consider appropriate.

Base Salary

Base salary represents the fixed portion of a named executive officer’s compensation and is intended to
provide compensation for expected day-to-day performance. A named executive officer’s base salary is initially
determined upon hire or promotion based on his or her responsibilities, prior experience, individual
compensation history and salary levels of other executives within TripAdvisor and similarly situated executives
at comparable companies. Base salary is typically reviewed annually, at which time management makes
recommendations to the Compensation Committees based on consideration of a variety of factors including, but
not limited to, the following:

• the named executive officers total compensation relative to other executives in similarly situated

positions,

• his or her individual performance,

• his or her responsibilities, prior experience, and individual compensation history, including any non-

standard compensation,

• the terms of his or her employment agreement, if any,

• competitive compensation market data, when available,

• general economic conditions, and

• the recommendations of the President and Chief Executive Officer (other than in connection with his own

compensation).

Annual Cash Bonuses

Cash bonuses are awarded to recognize and reward each named executive officer’s annual contribution to
Company performance. Mr. Kaufer has a target cash bonus opportunity equal to 100% of his base salary for the
year, Ms. Bradley has a target cash bonus opportunity equal to 66% of her base salary for the year and
Mr. Kalvert has a target cash bonus opportunity equal to 50% of his base salary for the year. Unless otherwise

23

provided by the provisions of his or her employment agreement, the target annual cash bonus opportunities for
our named executive officers are generally established by the Compensation Committees, based on the
recommendations of management, and are reviewed each year by the President and Chief Executive Officer with
the approval of the Compensation Committees.

In February 2014, management recommended bonuses with respect to calendar year 2013 for each of our
named executive officers after taking into account a variety of factors including, but not limited to, the following:

• TripAdvisor’s business and financial performance, including year-over-year performance,

• TripAdvisor’s performance against strategic initiatives,

• the named executive officer’s target cash bonus opportunity, if any,

• his or her individual performance,

• the overall funding of the cash bonus pool,

• the amount of bonus relative to other TripAdvisor executives,

• general economic conditions,

• competitive compensation market data, when available, and

• the recommendations of the President and Chief Executive Officer (other than in connection with his own

compensation).

After consideration of the factors discussed above, the Compensation Committees awarded 2013 cash

bonuses to our named executive officers as follows: Mr. Kaufer, $450,000, Ms. Bradley, $216,810, and
Mr. Kalvert, $166,250. With respect to Mr. Kaufer and Ms. Bradley, the bonus amounts represent 90% of their
target cash bonus opportunities and, with respect to Mr. Kalvert, the bonus amount represents 95% of his target
cash bonus opportunity. These cash bonuses are reported in the “Bonus” column of the table below titled “2013
Summary Compensation Table.”

The annual cash bonuses awarded to our named executive officers for 2013 were subject to the achievement

of performance goals relating either to stock price performance or revenues, which were satisfied. These
performance goals were designed to permit TripAdvisor to deduct all named executive officer compensation for
2013 in accordance with Section 162(m) of the Code. Specifically, the cash bonuses awarded to our named
executive officers in 2013 were subject to the satisfaction of one of the following performance goals:

• The revenues of TripAdvisor in any of the three consecutive calendar quarters beginning with the second

quarter of 2013 must be at least 10% higher than the revenues in the corresponding calendar quarter
12 months before, excluding the benefit of any acquisitions by TripAdvisor during this period; or

• The closing price per share of TripAdvisor common stock must be at least 5% higher than the closing

price of TripAdvisor’s common stock on March 28, 2013, which was $52.52 per share, on any 30 trading
days during the period beginning March 29, 2013 and ending December 31, 2013 (such days not
necessarily consecutive), taking into account any Share Change or Corporate Transaction (each as defined
in the TripAdvisor 2011 Stock and Annual Incentive Plan, as amended (the “2011 Plan”)).

In general, these performance goals reflect the minimally acceptable company performance that must be

achieved for cash bonuses to be awarded to our named executive officers, but with respect to which there is

24

substantial uncertainty when established. Based on data provided by management, the Compensation Committees
exercise negative discretion in making the annual cash bonus awards. By setting a high amount that can be
reduced, TripAdvisor is advised by legal counsel that TripAdvisor’s annual incentive plan meets the
requirements of Section 162(m) of the Code. As a result, while performance targets are used in setting
compensation under this plan, ultimately the levels of those targets and the Compensation Committees’ use of
negative discretion typically result in the award of compensation as if the annual incentive plan were operating as
a discretionary plan.

Equity Awards

The Compensation Committees use equity awards to align executive compensation with our long-term

performance. Equity awards link compensation to financial performance because their value depends on
TripAdvisor’s share price. Equity awards are also an important employee retention tool because they generally
vest over a multi-year period, subject to continued service by the award recipient.

Equity awards are typically granted to our named executive officers upon hire or promotion and annually
thereafter. Management generally recommends annual equity awards in the first quarter of each year when the
Compensation Committees meet to make determinations regarding annual bonuses for the last completed fiscal
year and to set compensation levels for the current fiscal year. The practice of the Compensation Committees is
to generally grant equity awards to our named executive officers only in open trading windows.

Typically, equity awards have been in the form of awards of restricted stock units (“RSUs”) or options to
purchase shares of TripAdvisor common stock or some combination of the two. Stock options have an exercise
price equal to the market price of TripAdvisor common stock on the date of grant, and, therefore, provide value
to our named executive officers only if our stock price increases. Stock options generally vest over a period of
four years. We believe stock options incentivize our named executive officers to sustain increases in stockholder
value over extended periods of time. RSUs are a promise to issue shares of our common stock in the future
provided the named executive officer remains employed with us through the award’s vesting period. RSUs
generally vest over a period of four years. RSUs provide the opportunity for capital accumulation and long-term
incentive value and are intended to assist in satisfying our objectives.

The Compensation Committees review various factors considered by management when they establish

TripAdvisor’s equity grant pool including, but not limited to, the following:

• TripAdvisor’s business and financial performance, including year-over-year performance,

• dilution rates, taking into account projected headcount growth and employee turnover,

• non-cash compensation as a percentage of earnings before interest, taxes, depreciation and amortization,

• equity compensation utilization by peer companies,

• general economic conditions, and

• competitive compensation market data regarding award values.

For specific awards to our named executive officers, management makes recommendations to the Section 16

Committee based on a variety of factors including, but not limited to, the following:

• TripAdvisor’s business and financial performance, including year-over-year performance,

• individual performance and future potential of the executive,

25

• the overall size of the equity award pool,

• award value relative to other TripAdvisor executives,

• the value of previous awards and amount of outstanding unvested equity awards,

• competitive compensation market data, to the degree that the available data is comparable, and

• the recommendations of the President and Chief Executive Officer (other than in connection with his own

compensation).

After review and consideration of the recommendations of management and the President and Chief
Executive Officer (other than with respect to awards for himself), the Section 16 Committee decides whether to
grant equity awards to our named executive officers. After consideration of the factors discussed above, in
February 2013, the Section 16 Committee granted options to purchase 83,101 and 50,473 shares of TripAdvisor
common stock to Ms. Bradley and Mr. Kalvert, respectively.

In August 2013, the Section 16 Committee granted an option to purchase 1,100,000 shares of TripAdvisor
common stock to Mr. Kaufer, which will vest in equal installments on each of the fourth and fifth anniversaries
of the award date of the grant, subject to Mr. Kaufer’s continuous employment with, or performance of services
for, TripAdvisor or one of its subsidiaries or affiliates and his being in good standing through each such vesting
date. In consideration of this award, Mr. Kaufer is subject to non-competition and non-solicitation covenants that
apply during his employment and until 18 months immediately following the termination of his employment for
any reason. In recognition of the size of the stock option granted to Mr. Kaufer in August 2013, the Section 16
Committee has indicated its expectation that Mr. Kaufer will not be eligible for another equity award until
August 2017.

Employee Benefits

In addition to the primary elements of compensation described above, our named executive officers also

participate in employee benefits programs available to all domestic employees generally, including the
TripAdvisor Retirement Savings Plan. Under this plan, TripAdvisor matches 50% of each dollar a participant
contributes, up to the first 6% of eligible compensation, subject to tax limits.

In addition, we provide other benefits to our named executive officers on the same basis as all of our

domestic employees generally. These benefits include group health (medical, dental, and vision) insurance, group
disability insurance, and group life insurance.

In situations where a named executive officer is required to relocate, TripAdvisor also provides relocation

benefits, including reimbursement of moving expenses, temporary housing and other relocation expenses as well
as a tax gross-up payment on the relocation benefits. TripAdvisor also sponsors a Global Personal Travel
Reimbursement program generally available to all employees, including named executive officers, that provides
for reimbursement of up to $750 a year for leisure travel that is arranged using one of the TripAdvisor Media
Group family of products and provides all employees, including our named executive officers, an annual holiday
bonus in the form of a gift card as well as a tax gross-up payment on the value of the gift card.

Compensation Program Policies

Executive Compensation Recovery

TripAdvisor has an executive compensation recovery, or clawback, policy providing for recoupment of

certain equity compensation. Each of TripAdvisor’s equity award documents provides that in the event an

26

employee is terminated for Cause (as defined in the 2011 Plan) or resigns within two years after any event or
circumstance that would have been grounds for termination of employment for Cause, then the employee agrees
that certain equity securities issued to such employee (whether or not vested) may be forfeited and cancelled in
their entirety upon such termination of employment. In such event, TripAdvisor may cause the employee to
either (i) return the equity securities or shares of common stock issued upon exercise or vesting of such
securities, or (ii) pay to TripAdvisor an amount equal to the aggregate amount, if any, that the employee had
previously realized in respect of any and all shares of common stock.

We intend to adopt a general clawback policy covering our annual and long-term incentive award plans and

arrangements once the SEC adopts final rules implementing the requirement of Section 954 of the Dodd-Frank
Wall Street Reform and Consumer Protection Act

Insider Trading and Hedging Policy

TripAdvisor has adopted an Insider Trading Policy covering our directors, officers, employees and

consultants designed to ensure compliance with relevant SEC regulations, including insider trading rules.
TripAdvisor’s insider trading policy also prohibits directors, officers, employees and consultants from engaging
in various types of transactions in which they may profit from short-term speculative swings in the value of
TripAdvisor securities. These transactions include “short sales” (or selling borrowed securities which the sellers
hopes can be purchased at a lower price in the future), “put” and “call” options (or publicly available rights to
sell or buy securities within a certain period of time at a specified price or the like) and hedging transactions,
such as zero-cost collars and forward sale contracts.

The Role of Competitive Compensation Market Data

Management considers multiple data sources when reviewing compensation information to ensure that the

data reflects compensation practices of relevant companies in terms of size, industry and geographic location.
Among other factors, management considers the following information in connection with its recommendations
to the Compensation Committees regarding compensation for named executive officers:

• data from salary and equity compensation surveys that include companies of a similar size, based on

market capitalization, revenues and other factors, and

• data regarding compensation for certain executive officer positions (e.g., chief executive officer and chief
financial officer) from recent proxy statements and other SEC filings of peer companies, which include:
(a) direct industry competitors, and (b) non-industry companies with which TripAdvisor commonly
competes for talent (including both regional and national competitors).

In February 2013, based on the recommendation of management, the Compensation Committee approved

the following companies to constitute the compensation peer group for purposes of serving as a referring in
determining 2013 base salaries and equity awards for our executive officers:

Akamai Technologies, Inc.
Concur Technologies, Inc.
Groupon, Inc.
LinkedIn Corp.
Nuance Communications, Inc.
priceline.com Incorporated
Salesforce.com Inc.
ValueClick, Inc.
Workday, Inc.

Ancestry, Inc.
Expedia, Inc.
Homeaway.com, Inc.
Netflix, Inc.
Parametric Technology, Inc.
Progress Software Corp.
Shutterfly, Inc.
WebMD Health Corp.
Zynga Inc.

27

In the summer of 2013, the Compensation Committee retained Compensia to review the existing

compensation peer group and to recommend possible changes. Compensia recommended certain changes to the
compensation peer group, including focusing on companies in the business to consumer internet content and
software industries. As a result, beginning in the summer of 2013 and with the granting of the equity award to
Mr. Kaufer in August 2013, the following companies constituted TripAdvisor’s compensation peer group:

Business to Consumer Internet Content
Expedia, Inc.
Homeaway.com, Inc.
LinkedIn Corp.
Pandora Media, Inc.
Shutterfly, Inc.

Software
Akamai Technologies, Inc.
Citrix Systems, Inc.
FactSet Research Systems Inc.
Nuance Communications, Inc.
Verisign, Inc.

Groupon, Inc.
IAC/InterActiveCorp
Netflix, Inc.
priceline.com Incorporated
VistaPrint N.V.

Ansys, Inc.
Concur Technologies, Inc.
NetSuite Inc.
Red Hat Inc.
Workday, Inc.

When available, management considers competitive market compensation paid by peer group companies but

does not attempt to maintain a certain target percentile within the compensation peer group or otherwise rely
solely on such data when making recommendations to the Compensation Committees regarding compensation
for our named executive officers. Management and the Compensation Committees strive to incorporate
flexibility into our executive compensation program and the assessment process to respond to and adjust for the
evolving business environment and the value delivered by our named executive officers.

Tax Matters

Section 162(m) of the Code generally permits a tax deduction to public corporations for compensation over
$1 million paid in any fiscal year to their chief executive officer and certain other highly compensated executive
officers only if the compensation qualifies as “performance-based compensation” for purposes of
Section 162(m). The Compensation Committees endeavor to structure the compensation of our executive officers
to qualify as “performance-based compensation” when it deems such qualification to be in the best interests of
TripAdvisor and its stockholders. Nonetheless, from time to time certain nondeductible compensation may be
paid and the Board of Directors and the Compensation Committees reserve the authority to award nondeductible
compensation to our executive officers in appropriate circumstances.

For purposes of enabling TripAdvisor to deduct the compensation paid to and recognized by our named
executive officers in accordance with Section 162(m) of the Code, the Compensation Committees sought to
design the annual bonuses awarded to our named executive officers in 2013 to qualify as “performance-based
compensation” as described under “Compensation Program Elements — Cash Bonuses” above.

Post-Employment Compensation

Change in Control

Under the 2011 Plan, our named executive officers are entitled to accelerated vesting of their outstanding
and unvested equity awards in the event of a change in control of TripAdvisor (i.e. a “single trigger” acceleration
provision), although the definition of a “change in control” in the 2011 Plan does not include the acquisition of
voting control by Liberty. When the 2011 Plan was adopted, the Compensation Committees believed that
accelerated vesting of equity awards in connection with change in control transactions would provide an
incentive for our named executive officers to continue to help execute successfully such a transaction from its
early stages until closing. Under the 2011 Plan, acceleration of equity awards for all other employees is subject to

28

double trigger acceleration (i.e., accelerated vesting occurs only upon an involuntary termination of employment
or resignation for “Good Reason” during the two-year period following a Change in Control).

After further evaluation of the “single trigger” acceleration provisions, the Compensation Committees

determined that future equity awards made under the 2011 Plan would not be entitled to “single trigger”
acceleration and, instead, the award agreements with respect to such equity awards would provide that any
acceleration of vesting of the equity awards would be subject to “double trigger” rather than “single trigger”
acceleration. This means that a vesting of outstanding and unvested equity awards would only occur upon both a
change in control and termination of employment. With respect to Mr. Kaufer’s equity grant in August 2013,
Mr. Kaufer agreed to waive the “single trigger” acceleration right and instead agreed that acceleration of this
equity award is subject to “double trigger” acceleration. This determination will not have an impact on equity
awards made to our named executive officers prior to Mr. Kaufer’s equity grant in August 2013. For a
description and quantification of change in control payments and benefits for our named executive officers,
please see the section below entitled “Potential Payments Upon Termination of Change in Control.”

Severance

In October 2013, the terms of the employment agreements between TripAdvisor, LLC, a subsidiary of

TripAdvisor, and each of Ms. Bradley and Mr. Kalvert expired pursuant to the terms of such employment
agreements. Mr. Kaufer was not covered by an employment agreement in 2013.

In March 2014, TripAdvisor, entered into employment agreements with each of our named executive
officers, pursuant to which the named executive officers are entitled to certain severance payments and benefits
in the event of a qualifying termination of employment. The material terms of these employment agreements are
described below under the headings “Potential Payments Upon Termination or Change in Control — Stephen
Kaufer Employment Agreement” and “Potential Payments Upon Termination or Change in Control — Julie M.B.
Bradley and Seth J. Kalvert Employment Agreements.”

Compensation Committee Interlocks and Insider Participation

The Compensation Committee consists of Ms. Singh Cassidy and Messrs. Philips and Maffei and the

Section 16 Committee consists of Ms. Singh Cassidy and Mr. Philips. Mr. Zeisser was a member of the
Compensation Committee until his resignation from the Board of Directors in February 2013. None of Ms. Singh
Cassidy or Messrs. Philips, Zeisser or Maffei was an officer or employee of TripAdvisor, formerly an officer of
TripAdvisor, or an executive officer of an entity for which an executive officer of TripAdvisor served as a
member of the compensation committee or as a director during the one-year period ended December 31, 2013.

Compensation Committees Report

This report is provided by the Compensation Committee and the Section 16 Committee (the “Compensation

Committees”) of the Board of Directors. The Compensation Committees have reviewed the Compensation
Discussion and Analysis and discussed that analysis with management. Based on this review and discussions
with management, the Compensation Committees recommended to the Board of Directors that the Compensation
Discussion and Analysis be included in TripAdvisor’s 2014 Proxy Statement.

Members of the Compensation Committee:

Members of the Section 16 Committee:

Sukhinder Singh Cassidy (Chairperson)
Jeremy Philips
Gregory B. Maffei

Sukhinder Singh Cassidy (Chairperson)
Jeremy Philips

29

2013 Summary Compensation Table

EXECUTIVE COMPENSATION

The following table sets forth certain information regarding the compensation that TripAdvisor’s President

and Chief Executive Officer; Senior Vice President, Chief Financial Officer, Chief Accounting Officer and
Treasurer; and Senior Vice President, General Counsel and Secretary earned during the fiscal years ended
December 31, 2013, 2012 and 2011. Prior to December 20, 2011, TripAdvisor was a wholly-owned subsidiary of
Expedia, with Expedia as its sole stockholder. This table includes all compensation received from Expedia for
services performed in 2011 for those named executive officers who devoted substantially all of their efforts to
TripAdvisor’s businesses prior to December 20, 2011.

Name and Principal Position

Year Salary ($)

Stephen Kaufer . . . . . . . . . . . . . . . . . . . . 2013
2012
2011

President and Chief Executive Officer

Julie M.B. Bradley . . . . . . . . . . . . . . . . . 2013
2012
2011

Senior Vice President, Chief Financial
Officer, Chief Accounting Officer and
Treasurer

500,000
469,231
300,000

355,385
302,116
69,231

Stock
Awards
($)(2)

Option
Awards
($)(2)

All Other
Compensation
($)(3)

Bonus
($)(1)

450,000
750,000
500,000

— 38,054,126
— 5,126,804
— 3,345,249

216,810
250,000
100,000 1,215,500

— 1,889,028
— 2,050,722
—

Total
($)

39,014,227
6,393,475
4,197,051

2,469,888
2,604,412
1,384,731

10,101
47,440
51,802

8,665
1,574
—

Seth J. Kalvert . . . . . . . . . . . . . . . . . . . . . 2013
2012
2011

Senior Vice President, General
Counsel and Secretary

346,923
329,231
112,500

166,250
205,000
180,000

— 1,147,338
— 1,025,361
493,170
—

6,847
268,496
75,552

1,667,358
1,828,088
861,222

(1) The amounts reported in this column represent cash bonuses paid in March 2014, March 2013 and April

2012 for annual performance in 2013, 2012 and 2011, respectively.

30

(2) The amounts reported in this column represent the aggregate grant date fair value of awards computed in

accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification Topic
718 (“ASC 718”), excluding the effect of estimated forfeitures. These amounts reflect an estimate of the
grant date fair value and may not correspond to the actual value that will be realized by our named executive
officers from their equity awards. Stock awards consist of RSUs valued using the closing price of
TripAdvisor’s common stock on the NASDAQ Stock Market on the grant date. Stock option awards were
valued at the date of grant using a Black-Scholes Merton option pricing model (the “Black-Scholes
Model”). The Black-Scholes Model incorporates various assumptions including expected volatility,
expected term, risk-free rate of return and expected dividend yield. The expected volatility for the awards
above was based on the average of our historical stock price volatility and certain peer group companies
based on daily price observations over a period equivalent or approximate to the expected term of the stock
option awards. The decision to use a weighted average volatility factor with our peer group was based upon
the relatively short period of availability of data on TripAdvisor common stock. The expected term was
based on using the simplified method for all stock options as we do not have sufficient historical exercise
data on TripAdvisor common stock. Our expected dividend yield is zero, as we have not paid any dividends
on TripAdvisor common stock to date and do not expect to pay any cash dividends for the foreseeable
future. The grant date fair value of the 2013 stock option awards was determined using the following
assumptions:

Expected
Term
(years)

6.25(a)
5.75(b)

Risk-Free
Interest Rate
(%)

1.07(a)
1.83(b)

Expected
Volatility
(%)

51.75(a)
49.64(b)

Expected
Dividend Yield
(% of grant
date closing
price)

0.00(a)
0.00(b)

(a) Grant date assumptions used to determine fair value of February 28, 2013 grants.

(b) Grant date assumptions used to determine fair value of August 28, 2013 grants.

(3) See the following table for additional information regarding the amounts reported in the “All Other

Compensation” column for 2013 above.

2013 All Other Compensation

Stephen
Kaufer ($)

Julie M.B.
Bradley ($)

Seth J.
Kalvert ($)

Gift Card(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax Gross-Up on Gift Card(b) . . . . . . . . . . . . . . . . . . . . . . . . . . .
401(k) Company Match(c) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend Equivalents(d) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100
40
7,650
2,311

100
40
7,650
875

100
40
5,990
717

(a) Represents the amount of a gift card that was given to all employees as a holiday bonus.

(b) Represents the amount of the tax gross-up paid in connection with the gift cards described above.

(c) Represents matching contributions of TripAdvisor under the TripAdvisor Retirement Savings Plan as in
effect through December 31, 2013, pursuant to which TripAdvisor matches $0.50 for each dollar a
participant contributes, up to the first 6% of eligible compensation, subject to limits imposed by the Code.

(d) Represents amounts paid in cash for accrued dividend equivalents on vested RSUs that were assumed by

TripAdvisor in the Spin-Off.

31

2013 Grants of Plan-Based Awards Table

During fiscal year 2013, the Section 16 Committee approved stock option awards to our named executive

officers as follows:

Name

Grant
Date

Stephen Kaufer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Julie M.B. Bradley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Seth J. Kalvert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8/28/13
2/28/13
2/28/13

All Other
Option
Awards:
Number of
Securities
Underlying
Options(#)

1,100,000
83,101
50,473

Exercise
Price or
Base Price
of Option
Awards
($/Sh)

72.52
45.54
45.54

Grant Date
Fair Value of
Stock and
Option
Awards
($)(1)

38,054,126
1,889,028
1,147,338

(1) The amounts reported in this column represent the aggregate grant date fair value computed in accordance
with FASB ASC 718 and may not correspond to the actual value that will be realized by the named
executive officer. See footnote (2) in the 2013 Summary Compensation Table above for more information
regarding the determination of the grant date fair value of these awards.

2013 Outstanding Equity Awards at Fiscal Year-End Table

The following table provides information regarding the holdings of stock options and RSUs by our named

executive officers as of December 31, 2013. The market value of the RSUs is based on the closing price of
TripAdvisor common stock on the NASDAQ Stock Market on December 31, 2013 the last trading day of the
year, which was $82.83 per share.

Option Awards

Stock Awards

Name

Stephen Kaufer . . . . . . .

Julie M.B. Bradley . . . .

Seth J. Kalvert

. . . . . . .

Grant
Date(1)

3/2/2009
3/2/2009
2/23/2010
3/1/2011
11/30/2011
5/4/2012
8/28/2013

10/4/2011
5/4/2012
2/28/2013

2/23/2010
3/1/2011
8/25/2011
11/30/2011
5/4/2012
2/28/2013

Number of
Securities
Underlying
Unexercised
Options
(#)

Number of
Securities
Underlying
Unexercised
Options
(#)

Exercisable Unexercisable

Option
Exercise
Price
($)

—
—

72,124
28,314
38,776
35,392
117,975
62,500

7.80
9.75
15,337(2) 23.76
35,393(3) 20.87
117,975(3) 29.48
187,500(4) 40.20
— 1,100,000(5) 72.52

—
25,000
—

—
—
5,899
2,360
12,500
—

—

—
75,000(4) 40.20
83,101(6) 45.54

4,129(8) 23.76
7,079(3) 20.87
11,798(3) 28.86
4,719(3) 29.48
37,500(4) 40.20
50,473(6) 45.54

Number of
Shares or
Units of
Stock That
Have Not
Vested
(#)

Market
Value of
Shares or
Units of
Stock That
Have Not
Vested
($)

—
—
—
—
—
—
—

—
—
—
—
—

—

Option
Expiration
Date

3/2/2016
3/2/2016
2/23/2017
3/1/2018
11/30/2018
5/4/2022
8/28/2020

— 23,595(7) 1,954,374
—

—

5/4/2022
2/28/2023

2/23/2017
3/1/2018
8/25/2018
11/30/2018
5/4/2022
2/28/2023

—
—
—
—
—
—

—
—
—
—
—
—

(1) Represents the date on which the original award was approved by the applicable compensation committee.
All awards with a grant date prior to December 20, 2011 were awarded by Expedia and were converted into
equity awards for TripAdvisor common stock upon effectiveness of the Spin-Off.

32

(2) Of the total number of shares of TripAdvisor common stock subject to this stock option, 8,103 shares vested
on February 23, 2011, 15,336 shares vested on February 23, 2012, 15,337 shares vested on February 23,
2013 and 15,337 shares will vest on February 23, 2014.

(3) The shares of TripAdvisor common stock subject to these options vest in four equal annual installments

commencing on first anniversary of the date of grant.

(4) The shares of TripAdvisor common stock subject to these options vest in four equal annual installments

commencing on February 15, 2013.

(5) The shares of TripAdvisor common stock subject to these options vest in two equal annual installments on

the fourth and fifth anniversary of the grant date.

(6) The shares of TripAdvisor common stock subject to these options vest in four equal annual installments

commencing on February 15, 2014.

(7) Of the number of shares of TripAdvisor common stock subject to these RSUs, 11,797 shares vest on

October 3, 2014 and 11,798 vest on October 3, 2015.

(8) Of the total number of shares of TripAdvisor common stock subject to this stock option, 2,181 shares vested
on February 23, 2011, 4,129 shares vested on February 23, 2013, 4,129 shares vested on February 23, 2013,
and 4,129 shares will vest on February 23, 2014.

2013 Option Exercises and Stock Vested Table

The following table sets forth all stock option awards exercised and the value realized upon exercise and all

other equity awards vested and the value realized upon vesting by the named executive officers during 2013.

Name

Stephen Kaufer . . . . . . . . . . . . . . . . . . .
Julie M.B. Bradley . . . . . . . . . . . . . . . . .
Seth J. Kalvert . . . . . . . . . . . . . . . . . . . .

Option Awards

Stock Awards

Number of
Shares
Acquired on
Exercise
(#)(1)

—
—
—
22,669
10,439
7,078
5,898
2,359

Value
Realized on
Exercise
($)(2)

—
—
—
1,515,876
531,658
380,867
270,069
106,603

Exercise or
Vest Date

2/28/2013
10/3/2013
2/28/2013
9/9/2013
9/9/2013
9/9/2013
9/9/2013
9/9/2013

Number of Shares
Acquired on Vesting
(#)(3)

Value Realized
on Vesting
($)(4)

3,895
11,798
1,208
—
—
—
—
—

176,327
939,829
54,686
—
—
—
—
—

(1) The amounts reported in this column represent the gross number of shares acquired upon the exercise of

vested stock options without taking into account any shares that may be withheld to cover option exercise
price or applicable tax obligations.

(2) The amounts reported in this column represent the value of the shares acquired upon exercise of vested

stock options calculated by multiplying (i) the number of shares of TripAdvisor’s common stock to which
the exercise of the option is related by (ii) the difference between the market price of TripAdvisor’s
common stock at exercise and the exercise price of the options.

(3) The amounts reported in this column represent the gross number of shares acquired upon the vesting of
RSUs without taking into account any shares that may be withheld to satisfy applicable tax obligations.

(4) The amounts reported in this column represent the value of the shares acquired upon the vesting of RSUs

calculated by multiplying the gross number of vested shares subject to the RSUs by the closing price of
TripAdvisor common stock on the NASDAQ Stock Market on the vesting date or if the vesting occurred on
a day on which the NASDAQ Stock Market was closed for trading, the next trading day.

33

Non-Qualified Deferred Compensation

We do not currently have any other defined contribution or other plan that provides for deferred

compensation on a basis that is not tax-qualified for employees.

Potential Payments Upon Termination or Change in Control

Certain of our compensation plans, award agreements and employment agreements entitle our named
executive officers to accelerated vesting of outstanding and unvested equity awards or severance payments in the
event of a change in control of TripAdvisor and/or upon the termination or material adverse modification of his
or her employment with TripAdvisor under specified circumstances. These plans and agreements are described
below as they apply to each named executive officer.

Change of Control Provisions of TripAdvisor’s 2011 Stock and Annual Incentive Plan and Award
Agreements Thereunder

The 2011 Plan provided that in the event of a Change in Control (as defined in the 2011 Plan), (i) any
outstanding stock options held by our named executive officers as of the date of the Change in Control which are
not then exercisable and vested will become fully exercisable and vested, and (ii) all RSUs held by our named
executive officers will be considered to be earned and payable in full and any deferral or other restrictions will
lapse and such RSUs will be settled in cash or shares of TripAdvisor common stock as promptly as practicable.

After further evaluation of the “single trigger” acceleration provisions, the Compensation Committees

determined that future equity awards made under the 2011 Plan would not be entitled to “single trigger”
acceleration and, instead, the award agreements with respect to such equity awards would provide that any
acceleration of vesting of the equity awards would be subject to “double trigger” rather than “single trigger”
acceleration. This means that a vesting of outstanding and unvested equity awards would only occur upon both a
change in control and termination of employment. With respect to Mr. Kaufer’s equity grant in August 2013,
Mr. Kaufer agreed to waive the “single trigger” acceleration right and instead agreed that acceleration of this
equity award is subject to “double trigger” acceleration. This determination will not have an impact on equity
awards made to our named executive officers prior to Mr. Kaufer’s equity grant in August 2013.

Stephen Kaufer Employment Agreement

In March 2014, TripAdvisor entered into an employment agreement with Mr. Kaufer. Previously,

TripAdvisor did not have an employment agreement with Mr. Kaufer. The employment agreement has a term of
five years.

Pursuant to the employment agreement, in the event that Mr. Kaufer terminates his employment for Good

Reason (as defined below) or is terminated by TripAdvisor without Cause (as defined below) and such
termination occurs during the period commencing three months immediately prior to a Change in Control (as
defined in the 2011 Plan) and ending 24 months immediately following the Change in Control, then:

• TripAdvisor will pay Mr. Kaufer cash severance in an amount equal to 24 months of his base salary;

• TripAdvisor will pay Mr. Kaufer in cash an amount equal to the premiums charged by TripAdvisor to

maintain COBRA health insurance coverage for Mr. Kaufer and his eligible dependents for each month
between the date of termination and 18 months thereafter;

• TripAdvisor will pay to Mr. Kaufer a lump sum in cash equal to his annual target bonus, without pro-

ration or adjustment;

• all equity awards held by Mr. Kaufer that are outstanding and unvested shall immediately vest in full; and

34

• Mr. Kaufer will have 18 months following such date of termination to exercise any vested stock options

(including stock options accelerated pursuant to the terms of the executive’s employment agreement) or, if
earlier, through the scheduled expiration date of the options.

Pursuant to the employment agreement, in the event that Mr. Kaufer terminates his employment for Good
Reason or is terminated by TripAdvisor without Cause and such termination is not in connection with a Change
in Control, then:

• TripAdvisor will continue to pay Mr. Kaufer’s base salary through 12 months following the date of

termination (provided that such payments will be offset by any amount earned from another employer
during such time period);

• TripAdvisor will consider in good faith the payment of an annual bonus on a pro rata basis and based on

actual performance for the year in which termination of employment occurs;

• TripAdvisor will pay COBRA health insurance coverage for Mr. Kaufer and his eligible dependents
through the longer of the end of the term of Mr. Kaufer’s employment agreement and 12 months
following termination;

• all equity awards held by Mr. Kaufer that otherwise would have vested during the 12-month period

following termination of employment, will accelerate and become fully vested and exercisable (provided
that equity awards that vest less frequently than annually shall be treated as though such awards vested
annually); and

• Mr. Kaufer will have 18 months following such date of termination to exercise any vested stock options

(including stock options accelerated pursuant to the terms of the executive’s employment agreement) or, if
earlier, through the scheduled expiration date of the options.

With respect to Mr. Kaufer’s equity grant in August 2013, Mr. Kaufer agreed to waive the single trigger
acceleration right upon a change in control and, instead, acceleration of this equity award is subject to double
trigger acceleration. This determination will not have an impact on equity awards made to our named executive
officers prior to Mr. Kaufer’s equity grant in August 2013. For a description and quantification of change in
control payments and benefits for our named executive officers, please see the section below entitled “Potential
Payments Upon Termination of Change in Control.”

Mr. Kaufer has also agreed to be restricted from competing with TripAdvisor or any of its subsidiaries or
affiliates or soliciting their employees, consultants, independent contractors, customers, suppliers or business
partners, among others, during the term of his employment and through the period ending 18 months after the
termination of employment.

Julie M.B. Bradley and Seth J. Kalvert Employment Agreements

In October 2011, TripAdvisor, LLC, a subsidiary of TripAdvisor, entered into agreements with each of
Ms. Bradley and Mr. Kalvert. Such employment agreements had terms of two years and expired in October 2013.
Effective March 31, 2014, TripAdvisor, LLC entered into new employment agreements with Ms. Bradley and
Mr. Kalvert, each with two-year terms, on substantially the same terms as the expired employment agreements.

Pursuant to the employment agreements with Ms. Bradley and Mr. Kaufer, in the event that either executive

terminates his or her employment for Good Reason (as defined below) or is terminated by TripAdvisor without
Cause (as defined below):

• TripAdvisor will continue to pay the executive’s base salary through the longer of the end of the term of

the executive’s employment agreement and 12 months following termination (provided that such
payments will be offset by any amount earned from another employer during such time period);

35

• TripAdvisor will consider in good faith the payment of bonuses on a pro rata basis based on actual

performance for the year in which termination of employment occurs;

• TripAdvisor will pay COBRA health insurance coverage for the executive and his or her eligible

dependents through the longer of the end of the term of the executive’s employment agreement and 12
months following termination;

• all equity awards held by the named executive officer that otherwise would have vested during the 12-

month period following termination of employment, will accelerate and become fully vested and
exercisable (provided that equity awards that vest less frequently than annually shall be treated as though
such awards vested annually); and

• the executive will have 18 months following such date of termination to exercise any vested stock options
(including stock options accelerated pursuant to the terms of the executive’s employment agreement) or, if
earlier, through the scheduled expiration date of the options.

In return, Ms. Bradley and Mr. Kaufer have agreed to be restricted from competing with TripAdvisor or any

of its subsidiaries or affiliates or soliciting their employees, consultants, independent contractors, customers,
suppliers or business partners, among others, through the longer of (i) the completion of the term of the
employment agreement and (ii) 12 months after the termination of employment.

Employment Agreement Definitions

Under the employment agreements with our named executive officers, “Good Reason” means the
occurrence of any of the following without the executive’s prior written consent: (A) TripAdvisor’s material
breach of any material provision of the employment agreement, (B) the material reduction in the executive’s title,
duties, reporting responsibilities or level of responsibilities in such executive’s position at TripAdvisor, (C) the
material reduction in the executive’s base salary or the executive’s total annual compensation opportunity, or
(D) the relocation of the executive’s principal place of employment more than 50 miles outside the Boston
metropolitan area; provided that in no event shall the executive’s resignation be for “Good Reason” unless (x) an
event or circumstance set forth in clauses (A) through (D) shall have occurred and the executive provides
TripAdvisor with written notice thereof within 30 days after the executive has knowledge of the occurrence or
existence of such event or circumstance, which notice specifically identifies the event or circumstance that the
executive believes constitutes Good Reason, (y) TripAdvisor fails to correct the event or circumstance so
identified within 30 days after receipt of such notice, and (z) the executive resigns within 90 days after the date
of delivery of the notice referred to in clause (x) above.

Under the employment agreements with our named executive officers, “Cause” means: (i) the plea of guilty
or nolo contendere to, conviction for, a felony offense by the executive; provided, however, that after indictment,
TripAdvisor may suspend the executive from rendition of services but without limiting or modifying in any other
way TripAdvisor’s obligations under the employment agreement, (ii) a material breach by the executive of a
fiduciary duty owed to TripAdvisor, (iii) material breach by the executive of certain covenants of the
employment agreement, (iv) the willful or gross neglect by the executive of the material duties required by the
employment agreement and (v) a knowing and material violation by the executive of any TripAdvisor policy
pertaining to ethics, legal compliance, wrongdoing or conflicts of interest that, in the cases of the conduct
described in clauses (iv) and (v) above, if curable, is not cured by the executive within 30 days after the executive
is provided with written notice thereof.

Estimated Potential Incremental Payments

For the period October 2013 through March 30, 2014, Ms. Bradley and Mr. Kalvert did not have written

employment agreements with TripAdvisor, as their original written employment agreements expired in October

36

2013 and new written employment agreements were not entered into until March 2014. During that time,
TripAdvisor nonetheless continued to compensate Ms. Bradley and Mr. Kalvert, and both parties acted, as if the
written employment agreements were still in effect. As a result, the table below reflects the estimated amount of
incremental compensation payable to Ms. Bradley and Mr. Kalvert upon termination of his or her employment in
the following circumstances: (i) a termination by TripAdvisor without Cause, (ii) resignation by him or her for
Good Reason not in connection with a Change in Control, (iii) a Change in Control or (iv) a termination of
employment by TripAdvisor without Cause or by him or her for Good Reason in connection with a Change in
Control (in all cases as if their written employment agreements were in effect). The table below does not reflect
the payments to which Mr. Kaufer would be entitled pursuant to the terms of the employment agreement entered
into effective March 31, 2014.

The amounts shown in the table assume that the triggering event was effective as of December 31, 2013 and

that the price of TripAdvisor common stock on which certain of the calculations are based was the closing price
of $82.83 per share on the NASDAQ Stock Market on December 31, 2013, the last trading day in 2013. These
amounts are estimates of the incremental amounts that would be paid out to each named executive officer upon
such triggering event. The actual amounts to be paid out can only be determined at the time of the triggering
event, if any.

Name and Benefit

Termination
without Cause

Resignation
for Good Reason

Change in
Control

Termination
w/o Cause
or for Good
Reason in
connection
with Change in
Control

Stephen Kaufer
Cash Severance (salary) . . . . . . . . . . . . . . . .
. . . . . .
Stock Options (vesting accelerated)
RSUs (vesting accelerated) . . . . . . . . . . . . .

$

Total estimated value . . . . . . . . . . . . . . . . . .

$

—
—
—

—

$

$

—
—
—

—

$

— $

28,726,998(1)

—

—
28,726,998
—

$28,726,998

$28,726,998

Julie M.B. Bradley
Cash Severance (salary) . . . . . . . . . . . . . . . .
Stock Options (vesting accelerated)
. . . . . .
RSUs (vesting accelerated) . . . . . . . . . . . . .
Health & Benefits . . . . . . . . . . . . . . . . . . . .

$ 365,000(1)
1,840,570(1)
977,146(1)
20,936(1)

$ 365,000(1)
1,840,570(1)
977,146(1)
20,936(1)

$

— $

6,296,419
1,954,374
—

365,000(1)
6,296,419(1)
1,954,374(1)
20,936(1)

Total estimated value . . . . . . . . . . . . . . . . . .

$3,203,652

$3,203,652

$ 8,250,793

$ 8,636,729

Seth J. Kalvert
Cash Severance (salary) . . . . . . . . . . . . . . . .
. . . . . .
Stock Options (vesting accelerated)
RSUs (vesting accelerated) . . . . . . . . . . . . .
Health & Benefits . . . . . . . . . . . . . . . . . . . .

$ 350,000(1)
1,910,886(1)

$ 350,000(1)
1,910,886(1)

$

—
20,936(1)

—
20,936(1)

— $

5,051,977
—
—

350,000(1)
5,051,977(1)

—
20,936(1)

Total estimated value . . . . . . . . . . . . . . . . . .

$2,281,822

$2,281,822

$ 5,051,977

$ 5,422,913

(1)

In March 2014, in connection with the execution of an employment agreement, Mr. Kaufer agreed to waive
the “single trigger” acceleration right upon a change in control with respect to the non-qualified stock option
to purchase 1,100,000 shares of common stock awarded effective August 28, 2013. As a result, the vesting
of these securities will not accelerate upon a change in control, without a termination of employment. The
value of these securities which will not vest upon a single trigger (which values is included in this amount)
is $11,341,000 as of December 31, 2013.

(2) Represents salary continuation, equity acceleration benefits and other payments and benefits pursuant to the
terms of the employment agreements described in the sections above titled “— Julie M.B. Bradley and Seth
J. Kalvert Employment Agreements.”

37

Equity Compensation Plan Information

The following table provides information as of December 31, 2013 regarding shares of common stock that

may be issued under TripAdvisor’s equity compensation plans consisting of the 2011 Plan and the Non-
Employee Director Deferred Compensation Plan.

Plan category

Equity Compensation Plan Information

Number of
securities to be
issued upon
exercise of
outstanding
options, warrants
and rights

Weighted Average
exercise price of
outstanding
options, warrants
and rights

Number of securities
remaining available
for future issuance
under equity
compensation plan
(excluding securities
referenced in column
(a))

(a)

(b)

(c)

Equity compensation plans approved by

security holders:

. . . . . . . . . . . . . . . . . .

10,606,163(1)

40.18(2)

18,085,169

Equity compensation plans not approved

by security holders: . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

N/A
10,606,163

N/A
—

N/A
18,085,169

(1)

(2)

Includes 9,469,951 shares of common stock issuable upon the exercise of outstanding options and 1,136,212
shares of common stock issuable upon the vesting of RSUs.

Since RSUs do not have any exercise price, such units are not included in the weighted average exercise
price calculation.

38

Overview

DIRECTOR COMPENSATION

The Board of Directors sets non-employee director compensation, which is designed to provide competitive
compensation necessary to attract and retain high quality non-employee directors and to encourage ownership of
TripAdvisor common stock to further align directors’ interests with those of our stockholders. Each non-
employee director of TripAdvisor is entitled to receive the following compensation:

• an annual cash retainer of $50,000, paid in equal quarterly installments;

• an RSU award with a value of $150,000 (based on the closing price of TripAdvisor’s common stock on
the NASDAQ Stock Market on the date of grant), upon such director’s initial election to office and on
December 15th of each year, subject to vesting in three equal installments commencing on the first
anniversary of the grant date and, in the event of a Change in Control (as defined in the 2011 Plan), full
acceleration of vesting;

• an annual cash retainer of $20,000 for each member of the Audit Committee (including the Chairman) and

$15,000 for each member of the Compensation Committees (including the Chairperson); and

• an additional annual cash retainer of $10,000 for each of the Chairman of the Audit Committee and the

Chairperson of the Compensation Committees.

We also pay reasonable travel and accommodation expenses of the non-employee directors in connection

with their participation in meetings of the Board of Directors.

TripAdvisor employees do not receive compensation for services as directors. Accordingly, Mr. Kaufer does

not receive any compensation for his service as a director.

Non-Employee Director Deferred Compensation Plan

Under TripAdvisor’s Non-Employee Director Deferred Compensation Plan, the non-employee directors

may defer all or a portion of their directors’ fees. Eligible directors who defer their directors’ fees may elect to
have such deferred fees (i) applied to the purchase of share units representing the number of shares of
TripAdvisor common stock that could have been purchased on the date such fees would otherwise be payable or
(ii) credited to a cash fund. If any dividends are paid on TripAdvisor common stock, dividend equivalents will be
credited on the share units. The cash fund will be credited with deemed interest at an annual rate equal to the
average “bank prime loan” rate for such year identified in the U.S. Federal Reserve Statistical Release. Upon
termination of service as a director of TripAdvisor, a director will receive (1) with respect to share units, such
number of shares of TripAdvisor common stock as the share units represent and (2) with respect to the cash fund,
a cash payment. Payments upon termination will be made in either one lump sum or up to five installments, as
elected by the eligible director at the time of the deferral election.

39

2013 Non-Employee Director Compensation Table

Effective February 12, 2013, each of Messrs. Fitzgerald and Zeisser resigned from the Board of Directors.

In 2013, neither Mr. Fitzgerald nor Mr. Zeisser received any compensation for their service on the Board of
Directors. The following table shows the compensation information for the other non-employee directors of
TripAdvisor for the year ended December 31, 2013:

Name

Barry Diller(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Victor Kaufman(5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dara Khosrowshahi(6) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gregory B. Maffei(7) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jonathan F. Miller(8) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dipchand (Deep) Nishar(9) . . . . . . . . . . . . . . . . . . . . . . . . .
Jeremy Philips(10) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Spencer M. Rascoff(11) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Christopher W. Shean(12) . . . . . . . . . . . . . . . . . . . . . . . . . .
Sukhinder Singh Cassidy(13) . . . . . . . . . . . . . . . . . . . . . . . .
Robert S. Wiesenthal(11) . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fees Earned or
Paid in Cash
($)(1)

Stock Awards
($)(2)(3)

Total
($)

15,556
5,197
5,197
57,331
70,000
15,934
78,626
22,308
44,101
75,000
80,000

—
—
—
299,972
149,983
299,920
149,983
299,920
299,972
149,983
149,983

15,556
5,197
5,197
357,303
219,983
315,854
228,609
322,228
344,073
224,983
229,983

(1) The amounts reported in this column represent the annual cash retainer amounts for services in 2013.

(2) The amounts reported in this column represent the aggregate grant date fair value of the awards computed in
accordance with ASC 718. These amounts reflect an estimate of the grant date fair value and may not
correspond to the actual value that will be recognized by the non-employee directors from their awards.
Stock awards consist of RSUs, the grant date fair value of which was calculated using the closing price of
TripAdvisor common stock on NASDAQ on the grant date.

(3) On December 15, 2013, each of the non-employee directors listed in the table above received an RSU award

covering 1,843 shares of TripAdvisor common stock with a grant date fair value of $149,983.

(4) On April 23, 2013, Mr. Diller resigned as a member of the Board of Directors.

(5) On February 7, 2013, Mr. Kaufman resigned as a member of the Board of Directors.

(6) On February 7, 2013, Mr. Khosrowshahi resigned as a member of the Board of Directors.

(7) On February 12, 2013, Mr. Maffei was elected to the Board of Directors and received an RSU covering
3,377 shares of TripAdvisor common stock with a grant date fair value of $149,989. Mr. Maffei is a
member of the Compensation Committee.

(8) Mr. Miller is a member of the Audit Committee.

(9) On September 5, 2013, Mr. Nishar was elected to the Board and received an RSU covering 2,008 shares of

TripAdvisor common stock with a grant date fair value of $149,937.

(10) Mr. Philips served as member of the Audit Committee until September 2013; he also served as a member of

the Compensation Committee throughout 2013.

(11) On September 5, 2013, Mr. Rascoff was elected to the Board and received an RSU covering 2,008 shares of

TripAdvisor common stock with a grant date fair value of $149,937. Mr. Rascoff is a member of the Audit
Committee.

(12) On February 12, 2013, Mr. Shean was elected to the Board and received an RSU covering 3,377 shares of

TripAdvisor common stock with a grant date fair value of $149,989.

(13) Ms. Singh Cassidy is the Chairperson of the Compensation Committee and the Section 16 Committee.

(14) Mr. Wiesenthal is the Chairman of the Audit Committee.

40

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Beneficial Ownership Table

The following table presents information as of April 21, 2014 relating to the beneficial ownership of

TripAdvisor’s capital stock by (i) each person or entity known to TripAdvisor to own beneficially more than 5% of
the outstanding shares of TripAdvisor’s common stock or Class B common stock, (ii) each director and director
nominee of TripAdvisor, (iii) the named executive officers and (iv) our executive officers and directors, as a group.
In each case, except as otherwise indicated in the footnotes to the table, the shares are owned directly by the named
owners, with sole voting and dispositive power. Unless otherwise indicated, beneficial owners listed in the table
may be contacted at TripAdvisor’s corporate headquarters at 141 Needham Street, Newton, Massachusetts 02464.

Shares of TripAdvisor Class B common stock may, at the option of the holder, be converted on a one-for-

one basis into shares of TripAdvisor common stock; therefore, the common stock column below includes shares
of Class B common stock held by each such listed person, entity or group, and the beneficial ownership
percentage of each such listed person assumes the conversion of all Class B common stock into common stock.
For each listed person, entity or group, the number of shares of TripAdvisor common stock and Class B common
stock and the percentage of each such class listed also include shares of common stock and Class B common
stock that may be acquired by such person, entity or group on the conversion or exercise of equity securities,
such as stock options, which can be converted or exercised, and RSUs that have or will have vested within 60
days of April 21, 2014, but do not assume the conversion or exercise of any equity securities (other than the
conversion of the Class B common stock) owned by any other person, entity or group.

The percentage of votes for all classes of TripAdvisor’s capital stock is based on one vote for each share of

common stock and ten votes for each share of Class B common stock. There were 129,852,778 shares of
common stock and 12,799,999 shares of Class B common stock outstanding on April 21, 2014.

Beneficial Owner

Liberty Interactive Corporation . . . . . . . . . . . . . . . . . . . .

12300 Liberty Boulevard
Englewood, CO 80112

Fidelity Management & Research Company . . . . . . . . .

245 Summer Street
Boston, MA 02210

Baillie Gifford & Co . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Calton Square
1 Greenside Row
Edinburgh EH1 3AN
Scotland, UK

The Vanguard Group . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100 Vanguard Blvd
Malvern, PA 19355

Gregory B. Maffei . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stephen Kaufer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jonathan F. Miller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dipchand (Deep) Nishar . . . . . . . . . . . . . . . . . . . . . . . . .
Jeremy Philips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Spencer M. Rascoff . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Christopher W. Shean . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sukhinder Singh Cassidy . . . . . . . . . . . . . . . . . . . . . . . .
Robert S. Wiesenthal . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Julie M.B. Bradley . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Seth J. Kalvert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All executive officers, directors and director nominees

as a group (11 persons) . . . . . . . . . . . . . . . . . . . . . . . .

Common Stock

Class B Common Stock

Shares

%

Shares

%

Percent (%)
of Votes
(All Classes)

30,959,751(1)

21.7

12,799,999(1)

100

56.7

15,224,732(2)

10.7

8,301,813(3)

5.8

7,392,820(4)

5.2

3,064(5)
720,498(6)
4,814
0
4,814
0
1,126
4,814
4,814
86,430(7)
57,332(8)

887,706(9)

*
*
*
*
*
*
*
*
*
*
*

*

41

0

0

0

0
0
0
0
0
0
0
0
0
0
0

0

0

0

0

0
0
0
0
0
0
0
0
0
0
0

0

5.9

3.2

2.9

*
*
*
*
*
*
*
*
*
*
*

*

*

The percentage of shares beneficially owned does not exceed 1% of the class.

(1) Based on information contained in a Schedule 13D/A filed with the SEC on October 16, 2013 by Liberty

and TripAdvisor’s records. Consists of 18,159,752 shares of Common Stock and 12,799,999 shares of Class
B Common Stock owned by Liberty. Excludes shares beneficially owned by the executive officers and
directors of Liberty, as to which Liberty disclaims beneficial ownership.

(2) Based solely on information contained in a Schedule 13G/A filed with the SEC on February 14, 2014 by
FMR LLC, the parent holding company of Fidelity Management & Research Company (“Fidelity”).
According to the Schedule 13G/A, Edward C. Johnson 3d and FMR LLC, through its control of Fidelity,
and the Fidelity funds (“Funds”) each has sole power to dispose of the 15,224,732 shares owned by the
Funds. Neither FMR LLC nor Edward C. Johnson 3d, Chairman of FMR LLC, has the sole power to vote or
direct the voting of the shares owned directly by the Fidelity Funds, which power resides with the Funds’
Boards of Trustees. Fidelity carries out the voting of the shares under written guidelines established by the
Funds’ Boards of Trustees.

(3) Based solely on information contained in a Schedule 13G filed with the SEC on January 22, 2014 by Ballie
Gifford & Co. (“BG&C”). According to the Schedule 13G, BG&C beneficially owns 8,301,813 shares but
only has sole voting power with respect to 5,827,275 shares.

(4) Based solely on information contained in a Schedule 13G filed with the SEC on February 12, 2014 by The
Vanguard Group (“Vanguard”). According to the Schedule 13G, Vanguard beneficially owns 7,392,820
shares but only has sole voting power with respect to 186,350 shares and sole dispositive power with respect
to 7,222,370 shares.

(5)

Includes 1,938 shares of common stock that are held by the Maffei Foundation.

(6)

(7)

(8)

(9)

Includes options to purchase 450,614 shares of common stock that are currently exercisable or will be
exercisable within 60 days of April 21, 2014.

Includes options to purchase 70,776 shares of common stock that are currently exercisable or will be
exercisable within 60 days of April 21, 2014.

Includes options to purchase 53,546 shares of common stock that are currently exercisable or will be
exercisable within 60 days of April 21, 2014.

Includes options to purchase 574,936 shares of common stock that are currently exercisable or will be
exercisable within 60 days of April 21, 2014.

Section 16(a) Beneficial Ownership Reporting Compliance

Pursuant to Section 16(a) of the Exchange Act, TripAdvisor officers and directors and persons who

beneficially own more than 10% of a registered class of TripAdvisor’s equity securities are required to file initial
statements of beneficial ownership (Form 3) and statements of changes in beneficial ownership (Forms 4 and 5)
with the SEC. Such persons are required by the rules of the SEC to furnish TripAdvisor with copies of all such
forms they file. Based solely on a review of the copies of such forms furnished to TripAdvisor and/or written
representations that no additional forms were required, TripAdvisor believes that all of its directors and officers
complied with all the reporting requirements applicable to them with respect to transactions during 2013.

42

CERTAIN RELATIONSHIPS AND RELATED PERSON TRANSACTIONS

Review and Approval or Ratification of Related Person Transactions

Prior to the completion of the Spin-Off, we were subject to the policies and procedures of Expedia regarding

the review and approval of related person transactions. In general, we will enter into or ratify a “related person
transaction” only when it has been approved by the Audit Committee of the Board of Directors, in accordance
with its written charter. Related persons include our executive officers, directors, 5% or more beneficial owners
of our common stock, immediate family members of these persons and entities in which one of these persons has
a direct or indirect material interest. Related person transactions are transactions that meet the minimum
threshold for disclosure in the proxy statement under the relevant SEC rules (generally, transactions involving
amounts exceeding $120,000 in which a related person or entity has a direct or indirect material interest). When a
potential related person transaction is identified, management presents it to the Audit Committee to determine
whether to approve or ratify. When determining whether to approve, ratify, disapprove or reject any related
person transaction, the Audit Committee considers all relevant factors, including the extent of the related
person’s interest in the transaction, whether the terms are commercially reasonable and whether the related
person transaction is consistent with the best interests of TripAdvisor and our stockholders.

The legal and accounting departments work with business units throughout TripAdvisor to identify potential

related person transactions prior to execution. In addition, we take the following steps with regard to related
person transactions:

• On an annual basis, each director, director nominee and executive officer of TripAdvisor completes a

Director and Officer Questionnaire that requires disclosure of any transaction, arrangement or relationship
with us during the last fiscal year in which the director or executive officer, or any member of his or her
immediate family, had a direct or indirect material interest.

• Each director, director nominee and executive officer is expected to promptly notify our legal department
of any direct or indirect interest that such person or an immediate family member of such person had, has
or may have in a transaction in which we participate.

• TripAdvisor monitors its accounts payable, accounts receivable and other databases to identify any other

potential related person transactions that may require disclosure.

• Any reported transaction that our legal department determines may qualify as a related person transaction

is referred to the Audit Committee.

If any related person transaction is not approved, the Audit Committee may take such action as it may deem

necessary or desirable in the best interests of TripAdvisor and our stockholders.

Related Person Transactions

Relationship between Expedia and TripAdvisor

Upon consummation of the Spin-Off, Expedia was considered a related party under U.S. generally accepted
accounting principles, or GAAP, based on a number of factors, including, among others, common ownership of
our shares and those of Expedia. A number of those factors no longer exist and, as a result, we no longer consider
Expedia a related party. Due to the importance of our relationship with Expedia, however, for purposes of our
financial statements for the year ended December 31, 2013, we have continued to list separately in our
consolidated and combined financial statements revenue and receivables from Expedia.

As described in more detail in our financial statements, revenue from Expedia was $217.4 million,

$203.8 million and $211.0 million for the years ended December 31, 2013, 2012 and 2011, respectively, which

43

primarily consists of click-based advertising and other advertising services provided to Expedia and its
subsidiaries and is recorded at contract value, which we believe is a reasonable reflection of the value of the
services provided. Revenue represented 23%, 27% and 33% of our total revenue for the years ended
December 31, 2013, 2012 and 2011, respectively. Other operating expenses which were included primarily
within selling and marketing expense were $6.0 million, $6.4 million, and $4.3 million for the years ended
December 31, 2013, 2012 and 2011, respectively, primarily consisted of marketing expense for exit windows.
The receivable balances with Expedia reflected in our consolidated balance sheets as of December 31, 2013 and
December 31, 2012 were $15.8 million and $24.0 million, respectively.

Prior to the Spin-Off, our operating expenses included a shared services fee, which was $9.2 million for the

year ended December 31, 2011, which was comprised of allocations from Expedia for accounting, legal, tax,
corporate development, financial reporting, treasury and real estate functions and included an allocation of
employee compensation within these functions. These allocations were determined on a basis that Expedia and
we considered to be a reasonable reflection of the cost of services provided or the benefit received by us. These
expenses were allocated based on a number of factors including headcount, estimated time spent and operating
expenses. It was not practicable to determine the amounts of these expenses that would have been incurred had
we operated as an unaffiliated entity. In the opinion of our management, the allocation method was reasonable.

We transferred $405.5 million in cash to Expedia in the form of a dividend, prior to completion of the Spin-

Off. Per the Separation Agreement we were to retain $165 million in cash on hand immediately following the
Spin-off and the agreement also provided for a subsequent reconciliation process to ensure the appropriate
amount was retained. The completion of this reconciliation resulted in us recording an additional receivable from
Expedia of $7 million at December 31, 2011, which was subsequently received by us during 2012.

For purposes of governing certain of the ongoing relationships between us and Expedia at and after the

Spin-Off, and to provide for an orderly transition, we and Expedia entered into various agreements, including,
among others, the Separation Agreement, the Tax Sharing Agreement, the Employee Matters Agreement and
Transition Services Agreement, and commercial agreements. The full texts of the Separation Agreement, the Tax
Sharing Agreement, the Employee Matters Agreement and the Transition Services Agreement are incorporated
by reference in our Annual Report on Form 10-K as Exhibits 2.1, 10.2, 10.3 and 10.4. TripAdvisor has satisfied
its obligations under the Separation Agreement, the Employee Matters Agreement and the Transition Services
Agreement. TripAdvisor continues to be subject to certain post-spin obligations under the Tax Sharing
Agreement.

Relationship between Liberty and TripAdvisor

On December 11, 2012, Liberty Interactive Corporation, or Liberty, purchased an aggregate of 4,799,848
shares of common stock of TripAdvisor from Barry Diller, our former Chairman of the Board of Directors and
Senior Executive, and certain of his affiliates (the “Stock Purchase”). As of the record date, Liberty beneficially
owned 18,159,752 shares of our common stock and 12,799,999 shares of our Class B common stock, which
shares constitute 14.0% of the outstanding shares of common stock and 100% of the outstanding shares of Class
B common stock. Assuming the conversion of all of the Liberty’s shares of Class B common stock into common
stock, Liberty would beneficially own 21.7% of the outstanding common stock (calculated in accordance with
Rule 13d-3). Because each share of Class B common stock generally is entitled to ten votes per share and each
share of common stock is entitled to one vote per share, Liberty may be deemed to beneficially own equity
securities representing approximately 56.7% of our voting power. As a result, Liberty is effectively able to
control the outcome of all matters submitted to a vote or for the consent of TripAdvisor’s stockholders (other
than with respect to the election by the holders of TripAdvisor common stock of 25% of the members of
TripAdvisor’s Board of Directors and matters as to which Delaware law requires a separate class vote).

44

WHERE YOU CAN FIND MORE INFORMATION AND INCORPORATION BY REFERENCE

TripAdvisor files annual, quarterly and current reports, proxy statements and other information with the

SEC. TripAdvisor’s filings are available to the public over the Internet at the SEC’s website at
http://www.sec.gov. You may also read and copy any document that TripAdvisor files with the SEC at its public
reference room in Washington, D.C. located at 100 F Street, N.E., Room 1580, Washington, D.C. 20549. Please
call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference facilities. You
can also obtain copies of those documents at prescribed rates by writing to the Public Reference Section of the
SEC at that address. TripAdvisor’s SEC filings are also available to the public from commercial retrieval
services.

The SEC allows TripAdvisor to “incorporate by reference” the information that TripAdvisor’s files with the

SEC, which means that TripAdvisor can disclose important information to you by referring you to those
documents. The information incorporated by reference is an important part of this proxy statement. TripAdvisor
incorporates by reference its Annual Report on Form 10-K for the year ended December 31, 2013 filed with the
SEC on February 11, 2014.

ANNUAL REPORTS

TripAdvisor’s Annual Report to Stockholders for 2014, which includes our Annual Report on Form 10-K

for the year ended December 31, 2013 (not including exhibits), is available at
http://ir.tripadvisor.com/annual-proxy.cfm. Upon written request to TripAdvisor, Inc., 141 Needham Street,
Newton, Massachusetts 02464, Attention: Secretary, TripAdvisor will provide, without charge, an
additional copy of TripAdvisor’s 2013 Annual Report on Form 10-K. TripAdvisor will furnish any exhibit
contained in the Annual Report on Form 10-K upon payment of a reasonable fee. Stockholders may also review a
copy of the Annual Report on Form 10-K (including exhibits) by accessing TripAdvisor’s corporate website at
www.tripadvisor.com or the SEC’s website at www.sec.gov.

PROPOSALS BY STOCKHOLDERS FOR PRESENTATION AT THE
2015 ANNUAL MEETING

Stockholders who wish to have a proposal considered for inclusion in TripAdvisor’s proxy materials for

presentation at the 2015 Annual Meeting of Stockholders must ensure that their proposal is received by
TripAdvisor no later than December 26, 2014 at its principal executive offices at 141 Needham Street, Newton,
Massachusetts 02464, Attention: Secretary. The proposal must be made in accordance with the provisions of
Rule 14a-8 of the Exchange Act. Stockholders who intend to present a proposal at the 2015 Annual Meeting of
Stockholders without inclusion of the proposal in TripAdvisor’s proxy materials are required to provide notice of
such proposal to TripAdvisor at its principal executive offices no later than March 11, 2015. TripAdvisor
reserves the right to reject, rule out of order or take other appropriate action with respect to any proposal that
does not comply with these and other applicable requirements.

DELIVERY OF DOCUMENTS TO STOCKHOLDERS SHARING AN ADDRESS

If you share an address with any of our other stockholders, your household might receive only one copy of

the Proxy Statement, Annual Report and Notice, as applicable. To request individual copies of any of these
materials for each stockholder in your household, please contact TripAdvisor, Inc., 141 Needham Street, Newton,
Massachusetts 02464, Attention: Secretary, or call us at 617-670-6300. We will deliver copies of the Proxy
Statement, Annual Report and/or Notice promptly following your request. To ask that only one copy of any of
these materials be mailed to your household, please contact your broker.

Newton, Massachusetts
April 30, 2014

45

TripAdvisor, Inc.

Board of Directors

Gregory B. Maffei
Chairman

Stephen Kaufer
Director, President and Chief
Executive Officer

Jonathan F. Miller
Director

Dipchand (Deep) Nishar
Director

Jeremy Philips
Director

Christopher W. Shean
Director

Sukhinder Singh Cassidy
Director

Robert S. Wiesenthal
Director

Spencer M. Rascoff
Director

Executive Officers

Stephen Kaufer
President and
Chief Executive Officer

Julie M.B. Bradley
Chief Financial Officer, Chief
Accounting Officer and
Treasurer

Seth Kalvert
Senior Vice President,
General Counsel and
Secretary

Leadership

Bill Bailey
Vice President,
Corporate and Business
Development

Marc Charron
President,
TripAdvisor for Business

Andy Gelfond
Senior Vice President,
Technology

Dermot Halpin
President,
Vacation Rentals

Robin Ingle
Senior Vice President,
Advertising Sales

Adam Medros
Senior Vice President, Global
Product

Barbara Messing
Chief Marketing Officer

Bryan Saltzburg
General Manager,
New Initiatives

Corporate and Stockholder Information

Headquarters
TripAdvisor, Inc.
141 Needham Street
Newton, Massachusetts 02464

Exchange Listing and Ticker Symbol
NASDAQ Global Select Market, “TRIP”

Annual Meeting
June 12, 2014, 12:30 p.m. Eastern Time
Goodwin Procter LLP
Exchange Place
53 State Street
Boston, Massachusetts 02109

Publications and Reports
A variety of stockholder publications and reports, including TripAdvisor’s
Annual Report on Form 10-K, proxy statement, financial news releases and a
variety of legal filings are available at http://ir.tripadvisor.com. Stockholders can
also request a copy of the Annual Report and proxy statement by contacting
the Secretary of TripAdvisor, Inc., 141 Needham Street, Newton, Massachusetts
02464.

Independent Registered Public Accounting Firm
KPMG LLP
Two Financial Center
60 South Street
Boston, Massachusetts 02110

Transfer Agent and Registrar
Computershare
P.O. Box 358015
Pittsburgh, PA 15252

Electronic Delivery
Most stockholders can elect to receive e-mails in the future with links to the
Annual Report, proxy statement and voting web site. Registered
stockholders can sign up for electronic delivery at
www.bnymellon.com/shareowner/equityaccess. Street name stockholders
should contact their bank or broker to inquire about electronic delivery.