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Tuesday Morning

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Employees 1001-5000
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FY2011 Annual Report · Tuesday Morning
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington,  D.C. 20549

(Mark One)

(cid:2) ANNUAL REPORT PURSUANT TO SECTION  13 OR 15(d)  OF THE

SECURITIES EXCHANGE  ACT OF 1934

FORM 10-K

For the fiscal year  ended June  30, 2011

or

(cid:3) TRANSITION REPORT PURSUANT  TO  SECTION 13  OR  15(d) OF  THE

SECURITIES EXCHANGE  ACT OF 1934

Commission File Number 0-19658

Tuesday Morning Corporation
(Exact name of registrant as specified  in its  charter)

Delaware
(State or other jurisdiction  of
incorporation or  organization)

75-2398532
(I.R.S.  Employer
Identification  No.)

6250 LBJ Freeway
Dallas, Texas  75240
(972)  387-3562
(Address, zip code and telephone number,  including  area code,  of registrant’s  principal  executive  offices)

Securities registered pursuant  to Section 12(b) of  the  Act:
Common Stock, $0.01 par value per share,  registered  on the Nasdaq  Global  Select  Market Inc.

Securities registered pursuant to Section  12(g) of  the Act:  None

Indicate by check mark if the registrant is a  well-known  seasoned issuer, as  defined in  Rule 405  of  the Securities

Act. Yes (cid:3) No (cid:2)

Indicate by check mark if the registrant is not required to file reports pursuant  to  Section 13  or  Section 15(d)  of  the

Act. Yes (cid:3) No (cid:2)

Indicate by check mark whether the registrant (1) has  filed  all reports  required to be filed by Section  13  or  15(d) of

the Securities Exchange Act of 1934 during the preceding  12  months (or for such  shorter  period  that  the  registrant  was
required to file such reports), and (2)  has been  subject to such filing  requirements for  the past  90  days. Yes  (cid:2) No (cid:3)
Indicate  by check mark whether the registrant has  submitted electronically and  posted  on its corporate  Web site,  if

any, every Interactive Data File required to be submitted  and  posted  pursuant  to  Rule 405  Regulation S-T  during the
preceding 12 months (or for such shorter period that  the  registrant  was required  to  submit  and post  such  files).
Yes (cid:3) No (cid:3)

Indicate by check mark if disclosure of delinquent  filers pursuant to Item 405  of  Regulation  S-K  is  not  contained

herein, and will not be contained, to the best of  registrant’s knowledge, in  definitive  proxy or  information statements
incorporated by reference in Part III  of this  Form 10-K or  any  amendment  of  this  Form  10-K.  (cid:2)

Indicate by check mark whether the registrant is  a  large accelerated filer, an accelerated filer, a non-accelerated

filer, or a smaller reporting company. See definitions  of ‘‘large  accelerated  filer,’’ ‘‘accelerated  filer,’’  and  ‘‘smaller
reporting company’’ in Rule  12b-2 of  the Exchange  Act.
Large accelerated  filer (cid:3)

Accelerated filer  (cid:2)

Smaller reporting  company  (cid:3)

Non-accelerated filer (cid:3)
(Do not check if a
smaller reporting company)

Indicate by check mark whether the registrant  is a shell  company  (as  defined  in Rule  12b-2  of the Act).

Yes (cid:3) No (cid:2)

The aggregate market value of shares  of the registrant’s  common  stock  held  by  non-affiliates  of  the registrant  at

December 31, 2010 was approximately $222,235,955  based  upon  the  closing  sale  price  on  the  Nasdaq  Global Select
Market Inc. reported for such date.

As of the close of business  on August 26,  2011, there  were  43,182,428 outstanding shares of the  registrant’s common

stock. 

Table of Contents

Documents Incorporated By Reference:

Portions  of the Registrant’s Definitive  Proxy Statement for the 2011 Annual  Meeting of
Stockholders are incorporated herein by  reference (to the extent  indicated) into Part III of this
Form 10-K.

Documents Incorporated By Reference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forward-Looking Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1. Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risks Related to Our Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risks Related to Our Common Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2. Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3. Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4 Removed and Reserved . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 5. Market For Registrant’s Common  Equity,  Related  Stockholder  Matters and  Issuer

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN AMONG TUESDAY

MORNING CORP., S&P 500 INDEX  AND S&P 500 RETAILING INDEX . . . . . . . . . . . . . .
Item 6. Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7. Management’s Discussion and Analysis of  Financial Condition and Results of

Operation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative  Disclosures About  Market  Risk . . . . . . . . . . . . . . . . .
Item 8. Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9. Changes in and Disagreements  With Accountants on Accounting  and Financial

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Report of Independent Registered Public  Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12. Security Ownership of Certain  Beneficial  Owners and  Management and Related

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Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions, Director Independence . . . . . . . . .
Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 15. Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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INDEX TO CONSOLIDATED FINANCIAL  STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . F-1
Report of Independent Registered Public Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . F-2
Tuesday Morning Corporation Consolidated Balance  Sheets  (In thousands,  except for share

data) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-3

Tuesday Morning Corporation Consolidated Statements of Operations  (In thousands,  except

per  share data) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . F-4
Tuesday Morning Corporation Consolidated Statements of Stockholders’ Equity (In thousands)
F-5
Tuesday Morning Corporation Consolidated Statements of Cash Flows (In thousands) . . . . . . . F-6
TUESDAY MORNING CORPORATION NOTES  TO CONSOLIDATED  FINANCIAL

STATEMENTS (All dollar amounts  in  thousands,  except per  share amounts) . . . . . . . . . . . . F-7
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EXHIBIT INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Forward-Looking Statements

This  Form 10-K contains forward-looking statements within the meaning of the  federal securities  laws

and the Private Securities Litigation Reform Act of 1995, which are based on management’s  current
expectations, estimates and projections.  These  statements may be found throughout this Form 10-K,
particularly under the headings ‘‘Business’’ and ‘‘Management’s Discussion and  Analysis of Financial
Condition and Results of Operation,’’ among others. Forward-looking  statements typically are  identified by
the use  of terms such as ‘‘may,’’ ‘‘will,’’  ‘‘should,’’ ‘‘expect,’’ ‘‘anticipate,’’ ‘‘believe,’’ ‘‘estimate,’’  ‘‘intend’’
and similar words, although some forward-looking statements  are expressed  differently. You  should  consider
statements that contain these words carefully because  they  describe our expectations, plans, strategies and
goals and our beliefs concerning future  business conditions,  our future  results of operations, our future
financial positions, and our business outlook or state other ‘‘forward-looking’’ information.

The factors listed below under the heading ‘‘Risk  Factors’’ and in other sections of this  Form  10-K

provide examples of risks, uncertainties  and  events that could  cause our  actual results to  differ  materially
from the expectations expressed in our forward-looking statements.  These risks, uncertainties and events also
include, but are not limited to, the following: uncertainties regarding our ability  to open stores in new and
existing markets and operate these stores  on  a profitable basis; conditions affecting  consumer spending and
the impact, depth and duration of current economic conditions;  inclement weather; changes in our
merchandise mix; timing and type of sales  events,  promotional activities and  other advertising; increased or
new competition; loss or departure of one  or more members of our senior management, or experienced
buying  and management personnel; an increase in the  cost  or a disruption in the  flow  of  our products;
seasonal and quarterly fluctuations; fluctuations  in our comparable store results;  our ability to  operate in
highly competitive markets and to compete effectively; our ability to operate information systems and
implement new technologies effectively; our  ability to generate strong  cash flows from our operations; our
ability to anticipate and respond in a timely  manner  to changing  consumer demands and  preferences; and
our ability to generate strong holiday season  sales.

The forward-looking statements made  in  this Form 10-K  relate only to  events  as of  the date on which

the statements are made. Except as may be  required by law, we undertake no obligation to update any
forward-looking statements to reflect events or circumstances  after  the date on which the statements were
made or to reflect the occurrence of unanticipated events.

The terms ‘‘Tuesday Morning,’’ ‘‘the Company,’’  ‘‘we,’’  ‘‘us,’’  and ‘‘our’’ as used  in  this Form 10-K refer

to Tuesday Morning Corporation and its subsidiaries.

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Item 1. Business

Overview

PART I

We  are a leading closeout retailer of  upscale decorative home accessories,  housewares, and
famous-maker gifts in the United States.  We opened our  first store  in 1974  and operated 861 stores  in
43 states as of June 30, 2011. Our stores  are  generally  open seven days  a  week  and focus  on periodic
‘‘sales events,’’ that occur in each month except  January and July, which historically have been weaker
months for retailers. Our stores are normally  closed for up  to  one week  during the months  of January
and July as we conduct physical inventories at  all  of  our  stores. We purchase  first  quality, brand name
merchandise at closeout pricing and,  in turn,  sell it at  prices significantly  below those  generally  charged
by department stores and specialty and catalog retailers. We do not sell  seconds, irregulars, refurbished
or factory rejects.

We  believe that our well recognized,  first  quality brand  name merchandise and value-based pricing

have enabled us to establish and maintain  strong customer loyalty. Our customers,  who are
predominantly women from middle to  upper-income households, are  brand savvy, value-conscious
customers seeking quality products at  discount pricing. While we offer  our customers consistent
merchandise categories, each sales event features limited quantities of new and appealing products
within these categories, creating a ‘‘treasure  hunt’’ atmosphere in our  stores.

We  believe that our customers are attracted to our stores not by location,  but by our advertising

and direct or electronic mail programs that emphasize the  limited  quantities of first quality,  brand
name merchandise which we offer at attractive prices. This has allowed us to open our stores in
secondary locations of major suburban  markets,  such as  strip malls, near  our middle  and upper-income
customers. We are generally able to obtain favorable  lease terms because of our flexibility in  site
selection and our no-frills format, which allow us  to  use a  wide variety  of  space configurations.
Additionally, we offer selected items for sale at  our  retail website at shop.tuesdaymorning.com.

On April 30, 2007, our Board of Directors approved a  change in our fiscal year end  from

December 31 to June 30, effective June 30,  2007. As a result of this change, this  Form 10-K includes
financial information for the six-month transition periods ended June 30,  2007, and 2006, and for  the
twelve-month periods ended June 30, 2011, 2010,  2009, and 2008, and  December  31, 2006. The  twelve-
month period ended June 30, 2011 is hereinafter  referred to as fiscal 2011.

Key Operating Strengths

Our success is based on the following  operating strengths:

(cid:129) Unique Event-Based Format. We distinguish ourselves from other retailers with  a unique ‘‘event-

based’’ selling strategy, creating the excitement  of  multiple ‘‘grand openings’’ and ‘‘closeout
sales’’ each year. Merchandise is available in limited quantities and  specific items are generally
not replenished during a sales event,  however, stores  continue to receive  new merchandise
throughout a sales event. We believe that  the limited quantities of specific items intensify
customers’ sense of urgency to buy our merchandise. Accordingly, we have historically  generated
a majority of an event’s sales in the week of the event.  We intend to continue to adhere to this
strategy, and continue shipments to our stores of new and different merchandise  during  the later
stages of sales events in order to encourage new  and  repeat customer visits.

(cid:129) Strong  Sourcing Capabilities and Purchasing Flexibility. We have developed strong sourcing
capabilities that allow us to gain favorable access  to  first  quality, brand  name merchandise  at
attractive prices. In many cases, we believe we are the  retailer of choice  to  liquidate inventory
due to our ability to make purchasing decisions quickly  and  to  rapidly  sell both large  and small

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quantities of merchandise without disrupting the  manufacturers’ traditional distribution channels
or compromising their brand image. Our flexible purchasing strategy allows us  to  pursue new
products and merchandise categories from  vendors as opportunities  arise. We  employ an
experienced buying team with an average  of over 28 years of retail  experience  per  buyer. Our
buyers and our reputation as a preferred,  reliable closeout retailer have  enabled us  to  establish
long-term relationships with a diverse  group of top-of-the-line vendors. We believe  we will
continue to obtain sufficient merchandise to accommodate  our existing store  base  and planned
future  growth.

(cid:129) Loyal Customer Base of Brand Savvy  and Value-Conscious Consumers. We have a loyal

customer base consisting primarily of women  ranging  in age from 35 to 65 from middle and
upper-income households with a median annual family income of approximately  $70,000. In
addition to making purchase decisions based on brand names and product  quality, our customers
are also value-conscious. We believe our value-based  pricing,  which enables  our  customers to
realize significant savings of up to 50% to 80% over competing department store  retail prices,
has resulted in both strong customer loyalty and satisfaction. We have developed and currently
maintain a proprietary mailing and email list consisting  of  over 9.0 million customers. These
customers have visited our stores and requested postal  and/or electronic  mailings to alert them
of upcoming sales events, including the  brand name  merchandise and prices to be offered, prior
to the  advertising of a sales event to the general public.

(cid:129) Attractive Store-level Economics. We have attractive store-level economics due to our  low store
operating expenses and the low initial investment required to open new stores. Our destination-
oriented retail format allows us to open stores in a wide range of locations,  generally  resulting in
lower lease rates compared to those of  other  retailers.  In  addition  to  our low real estate costs,
we maintain low operating and depreciation costs due to our no-frills, self-service format.
Because we use low-cost store fixtures and have low pre-opening costs, our  new stores  require a
low initial investment and have historically generated a solid return on investment in their first
full year.

(cid:129) Disciplined Inventory and Supply Chain Management. We have developed disciplined inventory

control and supply chain management procedures. Our purchasing flexibility and  strong
relationships with vendors allow us to coordinate the timing  of  purchases and receipt of
merchandise closely with our sales events.  Our merchandise  and distribution systems allow us  to
quickly  and efficiently process and ship  merchandise from our distribution center  to  our stores.
Our point-of-sale systems allow us to effectively  manage our inventory levels and  sales
performance. While as of June 30, 2011,  we operated 861 stores,  our shipping and  sorting
capacity at our distribution center will accommodate approximately 1,200 to  1,250 stores.

Growth Strategy

Our growth strategy is to continue to  build on our  position  as a leading closeout retailer of upscale

home furnishings, housewares, gifts and  related items in  the United  States by:

(cid:129) Enhancing Our Store Base. We plan to pursue expansion of our store base at levels slightly

greater than in fiscal 2011, as well as to continue to pursue attractive expansion and relocation
opportunities in our existing store base. See Item 6—Selected Financial  Data in  this Form  10-K
for information regarding our historical store openings and closings. We plan to close
underperforming stores by allowing leases  to  expire where alternative locations  in similar trade
areas are not available at acceptable lease rates. For  both new stores and relocations, we will
continue to negotiate for upgraded sites. We  will  also evaluate  expansion  opportunities in  select
high-producing stores to increase the  selling square  footage, particularly in smaller  stores. We
believe these strategies will better position us  for the  long term  while still  maintaining  a low cost

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per  square foot in rent expense. To that end,  for the  fiscal year ending June 30, 2012 we plan to
add more stores than in more recent years and expand  or relocate  existing stores  if we locate
profitable opportunities to do so. We believe there  is the potential  for approximately 1,200  to
1,250 stores in the United States and  do  not  anticipate any difficulties in identifying  suitable
additional store locations in areas with  our  target  customer demographics.

(cid:129) Enhancing Our Sales Productivity. We intend to continue to increase the  number  of  customer

transactions by refining our merchandise  mix  and through  other  operating initiatives.  For
example, we have continued to make shifts in  our product mix to focus  on functional, utilitarian
items rather than purely decorative assortments.  In  addition,  we have  been selective in  our
seasonal merchandise purchases and remain focused on  high quality, high value items.  We are
able to increase our merchandise offerings throughout each sales event and on a day-in, day-out
basis by delivering new merchandise  to the majority  of our  stores 40  to  47 times per year  on
average. We believe this attracts new customers, encourages repeat visits by existing customers
and increases our average transaction  value  during  the later  stages of each sales event.  We have
increased staffing at some of our high volume stores in an effort to improve  our  customer
service levels and drive our sales volumes while decreasing  staffing  at stores  where customer
traffic does not require increased staffing levels.

(cid:129) Extending Our Customer Reach. Historically, we have used direct mailings, targeted emails, and
newspaper and print advertising to attract  customers to our stores. We believe that the  use of
direct mailing and email alerts remains  our  most effective marketing  strategies.  We also operate
our  ‘‘eTreasures’’(cid:4) program that provides our customers with an email  of our newest weekly
arrivals, special offers and our monthly  mailer,  all in the convenience of their homes  or offices.
We  are in the early stages in utilizing online  social  networking and continue  to  gain increasing
sales momentum throughout our internet sales site.  We continue to explore other electronic
means of communicating with new and  existing customers.

(cid:129) Improving Systems. We have upgraded our merchandising  system and  plan to upgrade our

systems as required in the ongoing course  of business. These improvements may include  updates
to our point-of-sale software and our internet sales site at shop.tuesdaymorning.com.

Industry Trends

As a closeout retailer of first quality, brand  name merchandise, we  benefit from  attractive

characteristics in the closeout industry. Closeout merchandise  is generally available to closeout retailers
at low prices for a variety of reasons, including the inability of a manufacturer to sell  merchandise
through regular channels, the discontinuance  of  merchandise due to a style or color change, the
cancellation of orders placed by other  retailers  and  the termination of business by a manufacturer or
wholesaler. Occasionally, the closeout retailer may be able to  purchase closeout  merchandise because a
manufacturer has excess raw materials  or production capacity. Typically, closeout  retailers have  lower
merchandise costs, capital expenditures and operating costs, which allows for the sale of merchandise at
prices lower than other retailers.

In addition, we benefit from several trends in the retailing industry. The continuing increase  in

‘‘just-in-time’’ inventory management techniques and the  rise in  retailer consolidation have both
resulted in a shift of inventory risk from retailers to manufacturers. In response to an increasingly
competitive market, manufacturers continue  to  introduce new  products and new packaging  more
frequently. We believe that these trends  have  helped  make the closeout retailer an  integral part of
manufacturers’ overall distribution strategies. As  a result, we believe manufacturers are increasingly
looking for larger, more sophisticated  closeout retailers, such  as ourselves,  that  can purchase larger and
more varied merchandise and can control the  distribution and  advertising of specific  products in order
to minimize disruption to the manufacturers’ traditional distribution  channels.

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Products

We  sell first quality, upscale home furnishings,  housewares,  gifts and related items. We do  not  sell

seconds, irregulars, refurbished or factory  rejects. Our  merchandise primarily consists  of  lamps, rugs,
furniture, kitchen accessories, small electronics, gourmet housewares, linens,  luggage, bedroom and
bathroom accessories, toys, stationary and silk plants as well as crystal,  collectibles, silver serving pieces,
men, women and children’s apparel and accessories.  We specialize in  well-recognized, first quality,
brand name merchandise, which has included, Calphalon  cookware,  Breville, KitchenAid and Cuisinart
appliances, Peacock Alley and Sferra  linens, Michael Kors  bath towels,  Travel Pro luggage, Reed and
Barton flatware, Lenox and Denby tabletop, Waterford and Riedel crystal, Steinbach and Hummel
collectibles, Madame Alexander dolls,  Royal Doulton and  Wedgwood  china  and giftware, Couristan
rugs  and many others.

We  differ from discount retailers in that  we do not stock continuing lines of merchandise. Because

we offer a continuity of merchandise  categories with  ever-changing individual  product offerings, we
provide our customers a higher proportion of  new merchandise  items than general merchandisers. We
are continually looking to add new complementary merchandise  categories that appeal to our
customers.

Purchasing

Since our inception, we have not experienced any significant difficulty in obtaining first quality,

brand name closeout merchandise in adequate  volumes and at  attractive prices.  We use  a mix of
domestic and international vendors. As industry trends  such as  ‘‘just-in-time’’ inventory management,
retailer consolidation and more frequent order cancellations  by retailers, place more inventory risk on
manufacturers, we believe we will continue to see vendors looking  for  effective ways to reduce excess
inventory. In addition, as we continue to increase  our  number of stores, maximize productive retail
space and increase distribution capacity,  we  believe our purchasing  capacity will continue to increase
and enable us to acquire larger quantities of  closeout merchandise  from individual vendors and
manufacturers. Improvements in our distribution  processes allow us to stock merchandise  in our stores
more quickly, which increases our purchasing flexibility. As a result of these  trends and initiatives, we
believe we will be able to take advantage  of more, and often larger, buying opportunities  as well as
offer an enhanced selection of products  to our customers. During fiscal 2011,  our top ten vendors
accounted for approximately 11.5% of total purchases, with no  single vendor accounting  for more  than
1.6% of total purchases.

Pricing

Our pricing policy is to sell all merchandise  significantly  below  the retail  prices generally charged

by department and specialty stores. Prices are determined centrally and  are uniform  at all of our stores.
Once a price is determined for a particular item,  labels displaying three-tiered  pricing  are affixed to the
product.  A typical price tag displays a  competitor’s ‘‘regular’’ price,  a competitor’s ‘‘sale’’ price and our
closeout price. Our management and  buyers  verify retail prices by reviewing prices  published in
advertisements and catalogues and manufacturers’  suggested retail price  lists and by visiting  department
or specialty stores selling similar merchandise. Our information systems provide daily  sales and
inventory information, which enables  us to mark down unsold merchandise on a  timely and  periodic
basis as dictated by sales volumes and  incoming purchases, thereby effectively managing  our inventory
levels.

7

Advertising

We  plan and implement an advertising  program  for each  sales  event.  Prior to each sales event, we

initiate a direct mailing or email to customers on our mailing  list through  our  eTreasures(cid:4) email
program, which consists of customers  who have  previously  visited  our stores and  requested mailings.
These direct mailings alert customers to the  opening of  a sales event and the merchandise and prices
we offer. We  also communicate with customers by  advertising  from time  to  time in local newspapers in
each  of our markets along with information available on  our internet  sales web site  at
shop.tuesdaymorning.com.

Stores and Store Operations

Store Locations. As of June 30, 2011, we operated 861  stores in the  following  43 states:

State

# of Stores

State

# of Stores

Alabama . . . . . . . . . . . . . . .
Arizona . . . . . . . . . . . . . . . .
Arkansas . . . . . . . . . . . . . . .
California . . . . . . . . . . . . . .
Colorado . . . . . . . . . . . . . . .
Delaware . . . . . . . . . . . . . . .
Florida . . . . . . . . . . . . . . . .
Georgia . . . . . . . . . . . . . . . .
Idaho . . . . . . . . . . . . . . . . .
Illinois . . . . . . . . . . . . . . . . .
Indiana . . . . . . . . . . . . . . . .
Iowa . . . . . . . . . . . . . . . . . .
Kansas . . . . . . . . . . . . . . . .
Kentucky . . . . . . . . . . . . . . .
Louisiana . . . . . . . . . . . . . .
Maine . . . . . . . . . . . . . . . . .
Maryland . . . . . . . . . . . . . . .
Massachusetts . . . . . . . . . . .
Michigan . . . . . . . . . . . . . . .
Minnesota . . . . . . . . . . . . . .
Mississippi . . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Missouri

24
21
13
92
22
3
67
39
5
29
13
5
11
13
19
1
22
5
12
12
15
22

Montana . . . . . . . . . . . . . . .
Nebraska . . . . . . . . . . . . . . .
Nevada . . . . . . . . . . . . . . . .
New Jersey . . . . . . . . . . . . .
New Mexico . . . . . . . . . . . .
New York . . . . . . . . . . . . . .
North Carolina . . . . . . . . . .
North Dakota . . . . . . . . . . .
Ohio . . . . . . . . . . . . . . . . . .
Oklahoma . . . . . . . . . . . . . .
Oregon . . . . . . . . . . . . . . . .
Pennsylvania . . . . . . . . . . . .
Rhode Island . . . . . . . . . . . .
South Carolina . . . . . . . . . .
South Dakota
Tennessee . . . . . . . . . . . . . .
Texas . . . . . . . . . . . . . . . . . .
Utah . . . . . . . . . . . . . . . . . .
Virginia . . . . . . . . . . . . . . . .
Washington . . . . . . . . . . . . .
Wisconsin . . . . . . . . . . . . . .

1
4
9
11
7
16
35
1
29
13
11
25
1
26
1
22
109
7
41
17
10

Site Selection. We continually evaluate our current store  base  and locations  and plans  regarding
potential enhancement or relocation of  our store locations. As a result of this ongoing evaluation, we
have and intend to continue to pursue  attractive expansion and relocation opportunities in our existing
store base, close some stores by allowing leases  to  expire for underperforming  stores or where
alternative locations in similar trade areas are not available  at acceptable lease rates, and open  new
stores. For both new stores and relocations,  we negotiate  for upgraded sites.  With the  expansion
opportunities, we intend to work with high performing stores in an effort to increase the selling square
footage. We believe that these strategies  will better position  us for the long-term while  still maintaining
a low cost per square foot in rent expense. To that end,  for  the  fiscal  year ending June 30, 2012 we
plan  to add more stores than in prior  years  and  expand or  relocate  existing stores if we locate  attractive
opportunities to do so. We expect our  new stores  to  be  similar in appearance  and operation to our
existing stores and do not anticipate  any  difficulties in  identifying suitable additional store locations  in
areas with our target customer demographics. As  we continue our  expansion  and relocation strategy,  we
expect to incur minimal change in the cost of real estate  for those locations.

8

We  believe that our customers are attracted to our stores by our advertising, direct mail  and email

programs that emphasize the limited quantities of first quality, brand  name  merchandise that we  offer
at attractive prices, rather than by location. This has allowed us to open our  stores in secondary
locations of major suburban markets,  such as strip malls, near our  middle and upper-income  customers.
We  are able to obtain favorable lease  terms  because of our flexibility  in site selection  and our no-frills
format, which allow us to effectively use  a  wide variety  of  space  configurations. As  a result of this
opportunistic approach to site selection,  we believe our real estate costs are  lower than  many
traditional retailers.

Store Leases. Except for one store adjacent to our  distribution center,  we lease our store locations

under non-cancelable operating leases that include optional renewal periods. Some of our leases  also
provide for contingent rent based upon  store sales exceeding stipulated amounts.

Our store leases typically include ‘‘kick clauses,’’ which allow us, at  our option, to exit the lease 24
to 36 months after entering into the lease  if sales at the store do not reach a stipulated  amount  stated
in the lease. These kick clauses, when combined  with our inexpensive and portable  store fixtures,
provide us with flexibility in opening  new  stores and relocating existing  stores by allowing us to quickly
and cost-effectively vacate a site that  does not meet our sales expectations.  As a result, we  generally  do
not operate locations with continued store-level operating losses where  our  leases provide us this
flexibility.

Store Layout. Our opportunistic  site selection and ‘‘no-frills’’ approach to presenting merchandise

allow us to use a wide variety of space configurations. The size of our stores generally  ranges from
4,600 to 31,800 square feet and averages approximately 9,800 square feet as of June 30,  2011. We have
designed our stores to be functional,  with little  emphasis  placed upon fixtures  and leasehold
improvements. We display all merchandise at each store by type  and size  on racks or  counters, and  we
maintain minimum inventory in stockrooms.

Store Operations. We operate our stores during ‘‘sales events’’  that occur  once each month except
January and July. Our stores, or a portion  thereof, are generally closed  for up  to  one week  during  the
months of January and July as we conduct physical inventories at all store locations.  We continue to
maintain the frequency of shipments of merchandise during a sales  event, which results in improved
efficiency of receiving and restocking activities at our stores. We attempt  to  align  our  part-time
associates’ labor hours in the stores closely  with current customer demand.

Store Management. Each store has a manager who is responsible for recruiting,  training and
supervising store personnel and assuring  that the store is managed in  accordance with our established
guidelines and procedures. Store managers are full-time employees.  Our store  managers are supported
by regional field management and zone level support. Our store  managers are responsible for reviewing
store inventory and ensuring their store  is  continually stocked for sales event and non-sales event
periods. The store manager is assisted primarily by part-time employees, with  few exceptions who
generally serve as assistant managers, cashiers, and  help with  merchandise stocking efforts. We  believe
that on-going training is a critical component  to  the success of our  store management. Each  store
manager receives ongoing training beginning with new  manager  training upon being hired or promoted,
as well as periodic attendance at one  or more training sessions  held in  Dallas, Texas.

Members of our management visit selected  stores during sales event and  non-sales  event periods to

review inventory levels and presentation, personnel performance, expense controls,  security and
adherence to our procedures. In addition,  regional and zone field  managers  periodically meet with
senior management to review store policies  and  to  discuss purchasing, merchandising and  advertising
strategies for future sales events.

9

Distribution

An important aspect of our model involves  our ability  to  process, sort and distribute  inventory
quickly and efficiently. Our buying, distribution center  and planning and allocation departments work
closely together to ensure that our inventory  flow  is efficient and effective. The  majority of our
merchandise is received, inspected, counted, ticketed and designated  for  individual stores at our  central
distribution center in the Dallas, Texas metropolitan area. As a general rule, we carry similar products
in each of our stores, but the amount of inventory each store  is allocated varies depending upon  size,
location and sales  projections for that  store. Consistent with our  sales event strategy, we ship most
merchandise to our stores within a few weeks  of  its  arrival at our distribution  center. We  generally  do
not replenish specific merchandise during a  sales  event; though we may ship new  and different
merchandise to stores throughout a sales  event.

We  make inventory deliveries to the majority  of  our stores 40 to 47  times per year on average,
which  allows us to significantly reduce  the amount of  inventory stored at our distribution center and
maintain consistent in-store inventory levels. This number of shipments  also allows our stores to
process shipments effectively and stock their shelves with new merchandise during sales events. We use
a bar-code locator system to track inventory  from the time  it is received until it is shipped to our
stores. This system allows us to locate, price,  sort and ship merchandise efficiently from our central
distribution center.

Online  customer orders are shipped  either  from our  internet  distribution facility, which is located

with our other Dallas, Texas distribution  facilities, or  directly to the customer  from our supplier. We
use a bar-code locator system to track inventory from the  time  it is  received  until it  is shipped  to  our
customers. This system allows us to locate,  price, sort  and ship  merchandise efficiently from  our
internet distribution center.

Management Information Systems

We  have invested significant resources in  computers,  bar code scanners and  radio frequency
terminals, software programming and related equipment, technology and training, and  we intend to
continue updating these systems as necessary. We also  have a  company-wide local area network
computer system, which includes purchase order processing,  imports, transportation, distribution,
point-of-sale and financial systems that enables  us to efficiently control and process our inventory.

At the store level, we have computer-based registers that capture  daily sales data at the stock-
keeping unit, or ‘‘SKU’’ level. Sales and  inventory  information, open to buy  and other  operational data
is distributed daily to designated levels of management and to the individuals or groups  who have
responsibility for specific aspects of the  business.

Competition

We  believe the principal factors by which we compete are  price and product offering. We believe
we compete effectively by pricing the  merchandise  we sell below department and specialty store  prices
and by offering a broad assortment of  high-end,  first quality,  brand name merchandise.  We currently
compete against a diverse group of retailers,  including  department  and discount stores, specialty,
e-commerce and catalog retailers and mass merchants, which  sell, among other products, home
furnishings, housewares and related products. We also  compete in particular markets with a substantial
number of retailers that specialize in  one or more types  of home  furnishing products  that  we sell. Some
of these  competitors have substantially greater financial  resources that may, among other things,
increase their ability to purchase inventory at lower costs or to initiate and sustain aggressive price
competition.

10

We  are distinguishable from our competitors in several respects.  Unlike our competitors, which

primarily offer continuing lines of merchandise, we  offer  changing lines of merchandise depending  on
availability at value driven prices. Most  retailers  in the closeout  retailing  industry are either  general
merchandisers or focus on apparel, while our  current operations  focus primarily on upscale home
furnishings, housewares, gifts and related  items.  In addition, we believe most closeout retailers  focus on
lower and middle-income consumers, while we generally cater to middle  and upper-income customers.
Finally, our business model continues  to  be  focused  on ten  major sales events,  which are promoted and
advertised to our customers through  direct mailings, emails and, from time to time, radio  and television
advertising. We believe that our sales  events create a sense of urgency and excitement on the part of
our  customers because they know that the availability of merchandise during a  sales event  is limited.

Seasonality

Our business is subject to seasonality, with  a higher  level of  our net  sales and operating  income
generated during the quarter ended December  31, which includes  the holiday shopping season. Net
sales in the quarters ended December  31, 2010, 2009, and 2008 accounted for  approximately 34%, 35%,
and 34%, respectively, of our annual net  sales for such  fiscal  years.  Operating income for the quarters
ended December 31, 2010, 2009, and  2008 accounted for approximately 157%, 150%,  and 845%,
respectively, of our annual operating  income  for such fiscal years.

Employees

As of June 30, 2011, we employed approximately 1,900 persons on a full-time basis  and

approximately 7,000 on a part-time basis.  Our employees are not represented by any  labor unions. We
have not experienced any work stoppage  due  to  labor  disagreements, and we believe that our employee
relations are strong.

Trademarks and Tradenames

The tradename ‘‘Tuesday Morning’’ is material to our business. We have  registered  the name

‘‘Tuesday Morning’’ as a service mark with the United States Patent  and Trademark office. We have
also registered other trademarks including ‘‘Closing Time(cid:4)’’ and ‘‘eTreasures(cid:4)’’ and maintain an
internet sales website at shop.tuesdaymorning.com.

Corporate Information

Tuesday Morning Corporation is a Delaware corporation incorporated in  1991. Our  principal
executive offices are located at 6250  LBJ Freeway, Dallas, Texas 75240,  and our telephone number  is
(972) 387-3562.

We  maintain a website at www.tuesdaymorning.com. Copies of our Annual Reports on Form 10-K,
Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and any amendments  to  such reports
filed with, or furnished to, the Securities and Exchange Commission (the ‘‘SEC’’)  are available free of
charge  on our internet website under the  Investor Relations  section.

The reports we file or furnish to the  SEC may be read  and copied  at  the SEC’s Public Reference

Room at 100 F Street, NE, Washington,  D.C. 20549. Information  on the  operation of the  Public
Reference Room may be obtained by  calling  the SEC at 1-800-SEC-0330.  In addition, the  SEC
maintains a website,  www.sec.gov, which contains the reports, proxy and information statements  and
other information which we file with, or  furnish  to,  the SEC.

11

Item 1A. Risk Factors

Our business is subject to significant risks.  The risks and uncertainties described below and  the

other information in this Form 10-K,  including our consolidated financial statements and the notes to
those statements, should be carefully considered. The risks and uncertainties  described below may not
be the only ones facing us. Additional  risks and uncertainties that  we  do not  presently know about  or
that we currently believe are immaterial  may also affect our business operations.  If any of the events
described below actually occur, our business, financial condition  or  results of  operations could be
adversely affected in a material way.

Risks Related to Our Business

Current  economic conditions may affect consumer spending  and could significantly harm our business.

The success of our business depends  to a  significant extent upon the level of consumer  spending.

A number of factors beyond our control affect the level  of consumer spending on merchandise that we
offer, including, among other things: general economic and industry conditions; unemployment;  the
housing market; current deterioration in consumer confidence; crude oil prices that affect gasoline and
diesel fuel, as well as, increases in other fuels used to support  utilities; food prices and  their  effect  on
consumer discretionary spending; efforts by our  customers to reduce debt levels; interest rates;
fluctuations in the financial markets;  tax rates and policies; war, terrorism and other hostilities; and
consumer confidence in future economic  conditions.

The merchandise we sell generally consists of discretionary items.  Reduced  consumer confidence

and spending cut backs may result in  reduced demand  for our  merchandise, including discretionary
items, and may force us to take significant inventory markdowns.  Reduced demand also may require
increased selling and promotional expenses.  Adverse economic  conditions  and any related decrease in
consumer demand for our merchandise could have a material adverse effect  on our business, results  of
operations and financial condition.

We face a number of risks in opening new stores  and relocating  or expanding existing  stores.

As part of our growth strategy, we intend  to  pursue expansion and relocation opportunities  in our

existing store base as well as open new stores. For both new stores and  relocations,  we negotiate for
upgraded sites. With the expansion opportunities, we are working with high producing  stores to
increase the selling square footage. To that end, for the fiscal year  ending June 30, 2012  we plan to add
more stores than in prior years and expand  or relocate  existing stores if we locate  attractive
opportunities to do so. However, we cannot assure that we will  be  able  to  achieve our  relocation or
expansion goals or that we will be able to operate  any  new or  relocated  stores profitably. Further, we
cannot assure that any new, relocated or expanded store will  achieve similar operating results to those
of our existing stores or that new, relocated or expanded stores opened in markets in which we operate
will not have a material adverse effect  on  the revenues and profitability of  our existing store base. The
success of our planned expansion will  be  dependent upon numerous factors, many of  which are beyond
our  control, including the following: the  ability  of our personnel  to  adequately analyze and identify
suitable  markets and individual store sites  within those markets;  the competition  for suitable store sites;
our  ability to negotiate favorable lease terms with landlords;  our ability to obtain governmental and
other third-party consents, permits and  licenses needed  to  operate our  stores; the  availability of
employees to staff new stores and our ability to hire,  train, motivate and retain store  personnel;  the
availability of adequate management  and  financial resources to properly manage a large  volume of
stores; our ability to adapt our distribution and other operational and management systems to a
changing  network of stores; and our ability to attract customers and  generate  sales  sufficient to operate
new, relocated or expanded stores profitably.

12

We  opened stores in new markets during the  fiscal  years  ended June 30, 2011,  2010, and 2009, and

intend to enter into additional new markets in fiscal 2012 and beyond. These markets may have
different competitive conditions, consumer  trends and discretionary spending patterns  than our existing
markets, which may cause our new stores in these markets  to  be  less  successful than stores in  our
existing markets.

Our business is intensely competitive and increased or  new  competition could have a  material adverse  effect
on us.

The retail home furnishings and housewares industry is  intensely competitive. As  a closeout  retailer

of home furnishings and housewares,  we  currently compete against a  diverse  group of retailers,
including department and discount stores,  specialty  and e-commerce  retailers  and mass merchants,
which  sell, among other products, home furnishing and houseware products similar  and often identical
to those we sell. We also compete in particular markets with a substantial number  of  retailers  that
specialize in one or more types of home  furnishing and houseware  products that we sell.  Many of  these
competitors have substantially greater  financial resources  that may allow them  to  initiate and sustain
aggressive price competition. A number of  different  competitive factors  could have  a material adverse
effect on our business, results of operations and financial condition, including: increased operational
efficiencies of competitors; competitive  pricing strategies, including deep discount pricing by a broad
range of retailers during periods of poor  consumer confidence or economic uncertainty; continued and
prolonged promotional activity by competitors; liquidation sales by a  number of our competitors who
have filed or will file for bankruptcy;  expansion by existing  competitors; entry  by  new competitors into
markets in which we currently operate; and adoption  by existing competitors of innovative  store formats
or retail sales methods.

We  cannot assure that we will be able to continue to compete  successfully  with our existing or  new

competitors, or that prolonged periods of  deep discount pricing  by our  competitors will  not  materially
harm our business. We compete for customers, associates, locations,  merchandise, services and  other
important aspects of our business with many other local,  regional, national and international retailers.
We  also face competition from alternative  retail distribution channels  such as catalogues and,
increasingly, internet websites. Changes in the  merchandising, pricing and promotional activities  of
those competitors, and in the retail industry, in general, may adversely affect our performance.

Our operating results depend on our website, network infrastructure and transaction-processing systems.
Capacity constraints or system failures  would harm our business,  prospects, results of  operations and financial
condition.

Any system interruptions that result in the  reduced  performance of our transaction  systems,
including our point of sale systems, merchandising systems, or website,  could  reduce our transaction
volume and the attractiveness of the  services that we provide to customers and  could  harm our
business, prospects, operating results  and  financial condition.

We  use internally developed systems for our  website  and certain  aspects  of transaction processing,

including personalization databases utilized for internal analytics, recommendations and  order
verifications. We have experienced periodic systems  interruptions due to server failure  and power
failure, which we believe will continue  to  occur from time to  time.  If the volume of traffic  on our
website or the number of purchases made  by  customers increases substantially, we  will  need to further
expand and upgrade our technology, transaction processing systems and  network infrastructure. We
have experienced and expect to continue  to  experience  temporary  capacity constraints  due  to  sharply
increased traffic during sales or other promotions and  during the holiday shopping season.  Capacity
constraints can cause unanticipated system disruptions,  slower response times, delayed page
presentation, degradation in levels of  customer service, impaired quality and delays in  reporting
accurate financial information.

13

Our transaction processing systems and network infrastructure  may be unable to accommodate

increases in traffic in the future. We may be unable to project accurately  the rate  or timing of traffic
increases or successfully upgrade our  systems  and infrastructure to accommodate future  traffic levels  on
our  website. In addition, we may be unable to upgrade and expand our transaction processing systems
in an effective and timely manner or to integrate  any newly developed or  purchased functionality within
our  existing systems. Any such difficulties  with our transaction  processing systems or other difficulties
upgrading, expanding or integrating various aspects of our systems may cause  unanticipated system
disruptions, slower response times, and degradation in levels of  customer service, additional  expense,
impaired quality and speed of order  fulfillment or delays in  reporting accurate financial information.

Failure to adequately maintain security and  prevent unauthorized access  to electronic and other confidential
information could adversely affect our financial condition  and  operating results

We  are heavily dependent upon automated  technology processes.  Third parties  that  can penetrate

our  network security or otherwise misappropriate our customers’ personal information or credit card
information could subject us to certain negative  repercussions. These repercussions  could  negatively
impact our competitive advantage, our  customers’ confidence level, and subject  us  to  potential litigation
and fines/penalties. While we remain  in compliance with  Payment Card Industry requirements, we
cannot assure you that our security measures  will prevent security breaches or that failure to prevent
such security  breaches will not harm our  business, prospects,  financial condition and results  of
operations.

Compromises of our data security could materially  harm our reputation and business.

In the ordinary course of our business, we collect and store  certain  personal information  from

individuals, such as our customers and associates, and we process  customer payment card  and check
information. We may suffer unauthorized  intrusions into portions of  our computer system that process
and store information related to customer transactions.  We  have taken steps  designed to strengthen the
security of our computer system and protocols and have  instituted  an ongoing program  with respect  to
data security. Nevertheless, there can be no assurance  that we will not suffer a  data  compromise.  We
rely on commercially available systems,  software, tools and monitoring to provide security for
processing, transmission and storage of  confidential  information.  Further, the systems  currently  used  for
transmission and approval of payment  card transactions, and the technology utilized  in payment  cards
themselves, all of which can put payment card data  at risk, are  determined and controlled by the
payment card industry, not by us. This is also true for check information  and approval.  Computer
hackers may attempt to penetrate our computer system and, if successful, misappropriate personal
information, payment card or check information  or confidential Company business information. In
addition, a Company associate, contractor or other third party  with whom we do business may attempt
to circumvent our security measures  in order to obtain such information and inadvertently cause a
breach involving such information. Advances  in computer and software capabilities and encryption
technology, new tools and other developments may  increase the risk of such  a breach. Any such
compromise of our data security and loss  of  personal or business information could disrupt our
operations, damage our reputation and  customers’ willingness to shop in our stores,  violate applicable
laws, regulations, orders and agreements,  and subject us  to  additional  costs and  liabilities which could
be material.

We must continuously attract buying opportunities for  closeout merchandise and  anticipate consumer demand
as closeout merchandise becomes available.

By  its nature, specific closeout merchandise  items are available from manufacturers or  vendors

generally on a non-recurring basis. As a  result,  we do not have long-term contracts with our vendors
for supply, pricing or access to products, but make individual purchase decisions, which  are often for

14

large quantities. With the disruption in the  financial  and  credit markets, certain of  our manufacturers
and suppliers may  cease operations or  may otherwise  become unable to continue supplying  closeout
merchandise on terms acceptable to us.  We  further cannot  assure that manufacturers or vendors will
continue to make closeout merchandise available to us  in quantities acceptable to us or that our buyers
will continue  to identify and take advantage of appropriate  buying opportunities. In addition,  if  we
misjudge consumer demand for products, we may significantly overstock unpopular products and be
forced to  take significant markdowns and miss opportunities to sell more popular products.  Any
inability to acquire suitable merchandise in  the future  or to accurately anticipate consumer demand for
such merchandise would have an adverse  effect  on our business, results of operations and  financial
condition.

The loss of, or disruption in the operations of, our  centralized distribution center would have a material
adverse effect on our business and operations.

With minor exceptions, all inventory  is shipped directly from suppliers  to  our centralized

distribution center in the Dallas, Texas metropolitan area, where the inventory is then  processed,  sorted
and shipped to our stores or shipped  directly to our  customers who purchase merchandise from  our
online website. We depend in large part  on the  orderly operation  of  this receiving  and distribution
process, which depends, in turn, on adherence to shipping schedules  and effective  management of the
distribution center. We cannot assure that  we have  anticipated  all of the changing  demands which our
expanding operations will impose on  our receiving and distribution system  or that events beyond our
control, such as disruptions in operations  due to fire  or other catastrophic events,  labor disagreements
or shipping problems, will not result  in delays  in the delivery  of merchandise to our stores.  We also
cannot assure that our insurance will be sufficient, or that  insurance proceeds will be timely paid to us,
in the event our distribution center is shut down  for  any reason.

Our freight costs and thus our cost of goods  sold  are impacted by changes  in  fuel prices.

Our freight cost is impacted by changes in fuel prices  through surcharges. Fuel prices and
surcharges affect freight cost both on inbound freight from vendors to our distribution center and
outbound freight from our distribution center  to  our  stores. In addition, the U.S. government requires
drivers of over-the-road trucks to take  certain rest periods which reduce the  available amount of  time
they can drive during a 24-hour period. High fuel prices or surcharges, as  well as stringent  driver
regulations, may increase freight costs  and thereby increase  our cost of goods sold.

The loss or departure of one or more members  of our  senior management  or other key employees could have a
material adverse effect on our business.

Our future performance will depend in  large part upon  the efforts and abilities of our senior
management, particularly Kathleen Mason, our President  and Chief Executive Officer, and  our other
key employees, including our buyers.  The  loss of  service  of these persons could have a  material  adverse
effect on our business and future prospects. We  do  not  maintain  key  person life insurance for
Ms. Mason or our other senior management. We only have employment agreements with Ms. Mason
and Mr. Michael Marchetti, our Chief Operating  Officer,  and have no  such agreements with any  other
members of senior management or our  buyers.

If we are not able to generate strong cash  flows from  our operations,  we will not  be  able to  support  capital
expansion, operations and debt repayment.

Our business is dependent upon our  operations generating strong cash flows to support our capital

expansion requirements and our general  operating activities.  Our inability to continue to generate
sufficient cash flows to support these  activities  or the lack of availability of financing in  adequate
amounts and on appropriate terms could adversely affect  our financial performance.

15

An increase in the cost or a disruption  in the  flow of  our imported products may significantly decrease our
sales and profits.

Merchandise manufactured and imported  from overseas represents the majority of our total
product  purchases acquired both domestically and internationally. A disruption  in the shipping  of
imported merchandise or an increase  in the cost of those products may significantly decrease  our sales
and profits. In addition, if imported merchandise becomes  more expensive or unavailable,  the transition
to alternative sources may not occur  in  time  to  meet our demands. Products  from alternative  sources
may also be of lesser quality and more  expensive than those we currently import. Risks associated  with
our  reliance on imported products include disruptions in  the shipping and importation or  increases in
the costs of imported products because of  factors such  as:  raw material shortages; work  stoppages;
strikes and political unrest; problems  with  oceanic shipping, including shipping  container shortages;
increased customs  inspections of import shipments or other  factors causing delays in  shipments;
economic crises; international disputes  and wars; loss of ‘‘most favored nation’’  trading status by the
United States in relation to a particular foreign country; import duties; import quotas and  other trade
sanctions; and increases in shipping rates.

The products we buy abroad are sometimes priced  in foreign  currencies and,  therefore, we are
affected by fluctuating exchange rates. In the past, we have entered  into  foreign currency exchange
contracts with major financial institutions to hedge these fluctuations. We might not be able to
successfully protect ourselves in the future against  currency rate fluctuations, and our  financial
performance could suffer as a result. You should read ‘‘Management’s  Discussion  and Analysis of
Financial Condition and Results of Operation’’ and ‘‘Quantitative and Qualitative  Disclosures About
Market Risk’’ for more information about  our foreign  currency exchange  rate exposure and  hedging
activities.

Our success depends upon our marketing, advertising and promotional efforts. If we are unable to implement
them successfully, or if our competitors are  more  effective than we are, our revenue may be adversely affected.

We  use marketing and promotional programs to attract customers  to  our stores  and to encourage

purchases by our customers. We use  various media  for our  promotional efforts,  including print,
television, database marketing, email, direct marketing,  and other electronic communications  such as
online social networks. If we fail to choose the appropriate medium for our efforts, or  fail to
implement and execute new marketing opportunities, our competitors may be able to attract some of
our  customers and cause them to decrease purchases from  us and  increase purchases elsewhere, which
would negatively impact our revenues.  Changes in the amount and degree of promotional intensity or
merchandising strategy by our competitors could cause us to have  difficulties in retaining  existing
customers and attracting new customers.

If we do not attract and retain quality  sales,  distribution center and other associates in  large  numbers, as well
as,  experienced buying and management  personnel,  our performance could be adversely affected.

Our performance is dependent on recruiting,  developing,  training and retaining  quality sales,

distribution center and other associates in large  numbers,  as  well as,  experienced buying  and
management personnel. Many of our associates are in  entry level or part-time positions with historically
high rates of turnover. Our ability to meet our labor  needs while controlling costs  is subject  to  external
factors, such as unemployment levels, prevailing  wage rates, minimum wage legislation and changing
demographics. In the event of increasing wage  rates,  if we do not increase  our wages competitively,  our
customer service could suffer because  of a  declining quality  of our workforce, or our earnings would
decrease if we increase our wage rates. Changes that adversely  impact our ability to attract  and retain
quality associates and management personnel could adversely affect our performance.

16

Our results of operations are subject to seasonal and quarterly  fluctuations,  which  could have a material
adverse effect on our operating results or the  market price  of  our  common stock.

Our business is subject to seasonality with  a higher  level of  our net  sales  and operating  income
generated during the quarter ended December  31, which includes  the holiday shopping season. Net
sales in the quarters ended December  31, 2010, 2009, and 2008 accounted for  approximately 34%, 35%,
and 34%, respectively, of our annual net  sales for such  years.  Operating income for the quarters ended
December 31, 2010, 2009, and 2008 accounted for  approximately  157%,  150%, and 845%, respectively,
of our annual operating income for such years. For more information about our seasonality, please
read ‘‘Management’s Discussion and  Analysis  of  Financial  Condition  and Results  of  Operation—
Quarterly Results and Seasonality.’’ Because  a significant  percentage of our net  sales and operating
income are generated in the quarter ending  December 31,  we have limited ability to compensate for
shortfalls in December quarter sales  or  earnings by  changes  in our operations or strategies in  other
quarters. A significant shortfall in results for the quarter ending  December 31  of any  year could have  a
material adverse effect on our annual results of operations and on the  market  price of our common
stock. Our quarterly results of operations  may  also fluctuate significantly  based on such factors as:  the
timing of  new store openings; the amount  of  net sales contributed by new  and existing stores;  the
success of our store expansion and relocation program; the timing  of certain holidays and sales events;
changes in our merchandise mix; general  economic, industry  and weather  conditions that affect
consumer spending; and actions of competitors, including  promotional activity.

A failure to grow or maintain our comparable store sales  may  adversely affect our results of  operations.

Our comparable store sales results have fluctuated in  the past, and  we  believe such fluctuations

may continue given the current economic climate and uncertainty  of consumer spending. Our
comparable store sales decreased 1.2% for  fiscal  year ended June 30, 2011,  increased 2.2% for  the
fiscal year ended June 30, 2010, and decreased 12.5%  for the  fiscal  year ended June 30, 2009. The
unpredictability of our comparable store  sales may  cause our revenue and results  of  operations  to  vary
from quarter to quarter, and an unanticipated decline  in revenues  or operating  income  may cause  our
stock price to fluctuate significantly. A failure to grow or maintain our  comparable store  sales results
could have a material adverse effect  on  our results  of operations.

A number of factors have historically affected, and  will  continue to affect, our comparable  store

sales results, including: competition;  general regional and national economic conditions;  inclement
weather; consumer trends, such as less  spending  due the impact  of high unemployment rates; changes
in our merchandise mix; our ability to distribute merchandise efficiently  to our stores; timing and type
of sales events, promotional activities  or other advertising;  new merchandise  introductions; and  our
ability to execute our business strategy  effectively.

Risks Related to Our Common Stock

Our certificate of incorporation, and bylaws  and Delaware law contain  provisions that could make it more
difficult for a third party to acquire us  without the consent of our board of  directors.

Provisions in our certificate of incorporation and bylaws  will  have the effect  of  delaying or

preventing a change of control or changes  in our management.  These  provisions include the  following:
the ability of our Board of Directors to  issue shares of our common stock and preferred stock without
stockholder approval; a requirement that stockholder meetings may only be called by our President and
Chief Executive Officer, the Chairman of  the Board or  at  the  written request of a majority  of the
directors then in office and not our stockholders; a prohibition of cumulative  voting in  the election of
directors, which would otherwise allow  less than  a majority of stockholders  to  elect  director candidates;
the ability of our Board of Directors to  make,  alter or  repeal  our bylaws without further stockholder

17

approval; and the  requirement for advance notice for nominations for directors to our Board  of
Directors and for proposing matters that can be acted upon by stockholders  at stockholder meetings.

In addition, we are subject to the provisions of Section  203 of the Delaware General Corporation
Law. These provisions may prohibit large  stockholders,  in particular those owning 15% or more of our
outstanding voting stock, from merging or combining with us.

Because we do not presently have plans to pay dividends  on our common  stock, stockholders  must look solely
to appreciation of our common stock to  realize a  gain on their  investment.

On February 1, 2008, our Board of Directors voted  to  terminate  the declaration of an annual cash

dividend. The Board of Directors will consider the full range of alternatives with regard to the  use of
any excess cash flow in the future. Our  future dividend  policy is within  the discretion of our Board of
Directors and will depend upon various factors, including our business, financial condition, results  of
operations, capital requirements and investment  opportunities. Accordingly,  stockholders  must  look
solely to appreciation of our common stock to realize  a gain on their investment. This appreciation may
not occur.

The price of our common stock has fluctuated substantially  over the past  several years and may  continue  to
fluctuate substantially in the future.

From June 30, 2010 to June 30, 2011,  the trading  price of our common stock ranged from  a low of

$3.51 per share to a high of $5.93 per share.  We expect  our  stock to continue to be subject  to
fluctuations as a result of a variety of factors, including factors beyond our control, which have  been
included throughout this Annual Report  on Form 10-K.  We may  fail to meet  the expectations of our
stockholders or securities analysts at  some time in the future, and  our stock price could decline as a
result.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

Stores. We lease all of our stores from unaffiliated third parties normally through non-cancelable
leases, except one company-owned store located adjacent to our distribution facility. At June 30,  2011,
the remaining terms of the majority of  our  store  leases range  from  six months to five years and  only
7.7% of our store leases have remaining  terms  greater  than five years. The average  initial term  of  a
store lease is approximately five years with options available for  renewal.  We intend to continue to
lease all of our new stores from unaffiliated  third parties. Leases  may contain renewal  clauses, which
are often executed, and may contain  additional terms regarding percentage  of rent  payments. Our store
leases typically include ‘‘kick clauses,’’  which allow us, at  our option, to exit  the lease 24  to  36 months
after entering the lease if sales at the  store do not reach a stipulated amount in  the lease.

Distribution Facilities and Corporate Headquarters. We own approximately 1,390,770 square feet  of

distribution facilities and a 104,675 square  foot  building which  houses our corporate office  in the
Dallas, Texas metropolitan area.

We  lease our internet fulfillment center of approximately 59,000 square feet,  which expires in April
of 2014. Additionally, we have leases  on  three parcels of  land of approximately 444,000  square feet, two
of which are for trailer storage and the third parcel  is for a 30,000 square  foot building. The leases for
trailer storage expire in February 2014  and December 2018 and the lease  for the  third parcel  and
building expires in February 2016. We  believe  our current distribution facilities  are adequate  to  meet
our  requirements for the next several years. We  may,  however,  need to acquire  or lease additional
warehouse space in approximately three  to  four years to accommodate our distribution requirements as
our  store base grows.

18

Item 3. Legal Proceedings

During  2001 and 2002, we were named as  a defendant in  three complaints filed in the  Superior

Court of California in and for the County of Los Angeles. The plaintiffs sought to certify  a statewide
class made up of some of our current  and former  employees,  which they  claim are owed compensation
for overtime wages, penalties and interest.  The plaintiffs also sought attorney’s fees and costs.  In
October 2003, we entered into a settlement  agreement with  a  sub-class of these plaintiffs consisting of
managers-in-training and management trainees  which was  paid  in November  2005 with no material
impact to our financial statements. A store manager class was certified. However, in August 2008, our
motion for de-certification of the class  of  store managers was  granted,  thereby dismissing  their  class
action claim. The California Court of  Appeals upheld the  trial court’s  de-certification order  and the
California Supreme Court has declined to review that decision. We  settled the individual  claims  of two
plaintiffs in the lawsuit with no material impact on  our  financial statements.  In  addition, approximately
75 individual plaintiffs initially chose to pursue their claims individually  and  have filed  separate lawsuits
against us alleging overtime violations. Some of  these cases  have been  voluntarily  dismissed and there
are now approximately 50 separate lawsuits  pending. Three of the individual lawsuits  have proceeded to
trial and Statements of Decision have been issued, but  judgments have not yet  been entered.  The  three
employees whose cases were already tried  were found to be  improperly classified as  exempt employees.
Tuesday Morning plans to appeal these  determinations.  In  any event, Tuesday Morning does not expect
these decisions to have a material impact on our financial statements. Several of the other individual
cases are scheduled for trial this year.

A similar lawsuit, which also alleges claims  concerning meal  and  rest  periods, was filed in  Orange

County, California in 2004, by managers, managers-in-training and assistant managers, and an amended
complaint was filed in July 2007. In December 2008, the  four plaintiffs abandoned their class action
claim and have elected to pursue their individual claims as well as claims under California’s Private
Attorney General Act with respect to such allegations. The Court has found in  our  favor  on all claims
and a final judgment has been entered. The  plaintiffs  have chosen not to pursue an appeal. A
companion lawsuit alleging the same claims was filed in Orange County Superior Court in  December
2008 on behalf of approximately thirty-four additional  individual plaintiffs. This lawsuit includes a  claim
under California’s Private Attorney General Act. No  trial date  has yet been set in that case and we do
not expect this case to have a material impact on our financial statements. In January 2010,  an
additional plaintiff filed suit against us in Orange County Superior Court alleging claims for overtime
compensation and meal and rest period violations. The case was filed as a limited jurisdiction case and
was tried earlier this year. The Judge  has issued  a Statement of  Decision finding  that  the employee was
improperly classified as an exempt employee,  but judgment has not yet been entered. Tuesday Morning
plans to appeal this determination. In  any event,  Tuesday Morning does not expect this  decision to have
a material impact on our financial statements.

In July 2009, a lawsuit alleging failure to pay overtime  compensation was filed in Alabama by a

former store manager. The plaintiff sought to certify a class action made  up current  and former  store
managers. In fiscal 2010, we filed a request with the  court  to  deny this motion.  The court has not ruled,
and no trial date has been set. Tuesday  Morning will rigorously defend its position at trial, and  does
not expect these complaints to have a  material impact on our  financial statements.

In December 2008, a class action lawsuit was filed by hourly, non-exempt employees  in the
Superior Court of California in and for  the County  of  Los  Angeles, alleging  claims covering meal  and
rest period violations. The parties are presently conducting discovery. We  do  not  expect this complaint
to have a material impact on our financial statements.

In February 2010, a store manager filed an individual  suit against  us in Los Angeles Superior
Court alleging claims for disability discrimination,  harassment, retaliation, failure  to  accommodate,
failure to engage in good faith interactive  process, violation  of the Family  Medical Leave Act/California

19

Family Rights Act, violation of public  policy, failure to prevent retaliation, harassment and
discrimination, breach of contract, breach  of  covenant of good  faith and fair dealing, and intentional
infliction of emotional distress. The case was settled  earlier this year with  no material impact on our
financial statements.

We  intend to vigorously defend all pending  actions. We do not believe these  or any  other legal
proceedings pending or threatened against us would have  a material adverse effect on our financial
condition or results of operations.

Item 4.

(REMOVED AND RESERVED)

20

PART II

Item 5. Market For Registrant’s Common Equity,  Related  Stockholder Matters  and Issuer Purchases

of Equity Securities

Our common stock is listed on the NASDAQ Global  Select Market,  Inc. under the  symbol
‘‘TUES.’’ The following table sets forth  for  the periods  indicated the high  and low  sales  prices per
share as reported on the NASDAQ Select Global  Market:

Fiscal Year Ended June 30, 2011

First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fiscal Year Ended June 30, 2010

First quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

High

Low

$5.44
$5.93
$5.52
$5.23

$5.48
$4.33
$7.25
$8.80

$3.51
$4.58
$3.79
$3.91

$2.84
$2.10
$2.53
$3.97

On August 26, 2011, the last reported  sale  price for  our  common stock on  the NASDAQ Global
Select Market, Inc. was $3.86 per share.  As  of  August 26,  2011,  there  were approximately 186 holders
of record of our common stock.

Dividend Policy

During  the fiscal years ended June 30, 2011 and  2010, we did not declare  nor pay any annual  cash

dividends on our common stock. On February 1, 2008, our Board of  Directors voted to terminate our
then existing annual cash dividend. The Board of  Directors will consider the full range of alternatives
with regard to the use of any excess cash  flow in the future.

Securities Authorized for Issuance Under Equity  Compensation Plans

The information contained in Item 12 of this Form 10-K  is incorporated herein by reference.

Repurchases of Common Equity

As of June 30, 2011, we did not hve a stock repurchase program for  our common stock, and we

did not repurchase any shares of our  common stock for the four  quarters ended June 30,  2011.

On August 22, 2011, we announced that our Board  of  Directors has  adopted  a share repurchase
program, authorizing the Company to  repurchase from time to time shares  of our  common stock, up to
a maximum of $5,000,000 in aggregate  purchase  price for all  such shares (the ‘‘Repurchase Program’’).
The shares may be repurchased from time to time based upon market conditions in the open  market or
in privately negotiated transactions. The  Repurchase Program does  not  have an expiration  date and
may be suspended or discontinued at  any  time. Our Board will  evaluate  the  Repurchase Program each
year and there can be no assurances as  to  the number of shares of our common stock  we will
repurchase, if any.

Stock Price Performance

The following graph illustrates a comparison of the  cumulative total stockholder return (change in

stock price plus reinvested dividends) for  the fiscal  years  ended June  30, 2011, 2010, 2009, and 2008,
the six months ended June 30, 2007,  and the two years ended December  31, 2006 and  2005, of (1)  our

21

common stock, (2) the S&P 500 Index, and (3) the  S&P 500 retailing index, a pre-established industry
index  believed by us to have a peer group  relationship with  the Company. In April 2007, we changed
from a calendar year end to a fiscal year  ending June 30.  Tuesday Morning therefore  had a  six-month
transition period from December 31, 2006 to June 30,  2007. The first measurement  period shown in the
performance graph below corresponds to our calendar year end prior  to  our  change  in fiscal year, our
transition period that ended on June  30, 2007 and our subsequent June 30 fiscal  year ends. The chart
assumes that $100  was invested on January 1,  2006, in  our common  stock and  each  of the comparison
indices, and assumes that all dividends  were reinvested.

COMPARISON OF 5-YEAR CUMULATIVE  TOTAL RETURN
AMONG TUESDAY MORNING CORPORATION,
S&P 500 INDEX AND S&P 500 RETAILING INDEX

COMPARISON OF CUMULATIVE TOTAL RETURN

$140

$120

$100

$80

$60

$40

$20

$0

12/31/2005

12/31/2006

6/30/2007

6/30/2008

6/30/2009

6/30/2010

6/30/2011

Tuesday Morning Corporation

S&P 500 Composite Index

S&P 500 Retailing Index

Peer Group Index

Former Peer Group Index

25AUG201119471732

ASSUMES $100 INVESTED ON JAN.  01, 2006
ASSUMES DIVIDENDS REINVESTED

These indices are included for comparative purposes only and do not necessarily reflect

management’s opinion that such indices are an appropriate measure of the  relative performance of the
stock involved, and are not intended to forecast or be indicative  of  possible future performance of  the
Company’s common stock.

22

Item 6. Selected Financial Data

The following table sets forth the selected consolidated financial and operating data for the twelve
months ended June 30, 2011, 2010, 2009, 2008, 2007  and  2006,  along with the Statement  of  Operations
for the six months  ended June 30, 2007  and  2006. On  April 30, 2007, our  Board of Directors approved
a change in our fiscal year end from  December 31 to June 30,  effective June 30, 2007.

The selected consolidated financial and  operating data should be read  in conjunction  with
‘‘Management’s Discussion and Analysis of Financial  Condition and Results  of  Operation’’ and our
consolidated financial statements and related notes  thereto  included  elsewhere in  this  Form 10-K.

Twelve Months Year Ended June 30,

Six Months Ended
June 30,

2011

2010

2009

2008

2007

2007

2006

(in thousands except per share amounts and number of stores)

Twelve
Months Ended
December  31,
2006

Statement of Operations

Data:

Net  sales . . . . . . . . . . .
. . . . . . . .
Cost of  sales

$821,150
507,834

$828,265
514,270

$801,722
505,585

$885,281
562,578

$924,199
578,881

$408,520
257,851

$395,428
247,564

Gross profit . . . . . . . . .
Selling,  general and

313,316

313,995

296,137

322,703

345,318

150,669

147,864

administrative expenses

295,273

293,850

293,702

297,852

296,632

144,962

132,390

Operating  income . . . . .
Net  interest  and other

18,043

20,145

2,435

24,851

48,686

5,707

15,474

$911,107
568,594

342,513

284,060

58,453

expense . . . . . . . . . .

(2,496)

(3,476)

(2,504)

(2,719)

(1,521)

(656)

(266)

(1,131)

Income  (loss)  before

income  taxes . . . . . . .

15,547

16,669

(69)

22,132

47,165

5,051

15,208

57,322

Income  tax expense

(benefit) . . . . . . . . . .
Net  income (loss) . . . . .

Earnings  per  share:

Basic . . . . . . . . . . . .
Diluted . . . . . . . . . .

Weighted  average shares

outstanding:
Basic . . . . . . . . . . . .
Diluted . . . . . . . . . .

Dividends  per common

$

$

5,968
9,579

5,921
$ 10,748

$

0.22
0.22

0.25
0.25

$

$

(25)
(44)

7,634
$ 14,498

17,094
$ 30,071

1,970
$ 3,081

5,769
$ 9,439

20,893
$ 36,429

$

0.00
0.00

0.35
0.35

$

$

0.73
0.72

$

0.07
0.07

0.23
0.23

$
$

0.88
0.87

42,493
43,078

41,920
42,483

41,505
41,505

41,439
41,494

41,433
41,637

41,433
41,637

41,380
41,647

41,392
41,647

share . . . . . . . . . . . .

$

— $

— $

— $

— $

0.80

$

0.80

$

0.80

$

0.80

Operating Data:
Number of  stores:

Beginning of  period . .
Opened  during period .
Closed during period .
Open  at  end  of period . .

Comparable  store sales

852
44
(35)
861

857
26
(31)
852

842
35
(20)
857

810
48
(16)
842

762
63
(15)
810

795
27
(12)
810

732
35
(5)
762

732
71
(8)
795

increase(1),  (decrease) .

(1.2)%

2.2%

(12.5)%

(7.6)%

(5.6)%

(2.5)%

(7.9)%

(7.9)%

Average  sales per

store(2),(4) . . . . . . . .
Inventory  turnover(3) . . .

$

$

972
1.9

$

972
2.0

939
2.1

$

1,076
2.0

$ 1,176
2.2

$

$

512
2.1

533
2.3

$ 1,193
2.2

23

As of June 30,

2011

2010

2009

2008

2007

2006

(In thousands)

As of
December 31,
2006

Balance Sheet Data:
Working capital . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . .
Total  assets . . . . . . . . . . . . . . . . . .
Total  debt, including current portion . .
Total  stockholders’ equity . . . . . . . . .

$188,020
264,361
379,156
—
260,134

$174,855
239,194
350,536
—
247,892

$163,715
223,628
319,241
—
235,353

$168,130
240,996
341,776
8,500
232,911

$165,371
288,791
394,321
56,500
215,440

$153,428
241,660
352,307
21,000
214,005

$161,095
242,674
393,134
—
243,877

(1)

Stores  are included in the same store  sales calculation at the beginning of the quarter following the anniversary  date of
the store  opening. A store that relocates within the same geographic market or modifies its  available retail space is still
considered the same store for purposes of this  computation. The number of days our stores are  open may fluctuate from
period to  period.

(2) Average  sales per store is the sum of the average sales per store for each quarter.

(3)

Inventory turnover is the ratio of  cost  of sales  to average inventory. Average inventory is calculated by taking  the
average  of the previous year-end and quarter-end inventory levels throughout the year.

(4) A significant portion of our revenues and  net earnings are realized during the  period from October through December
while the increase in merchandise purchases in preparation for this holiday selling season occurs in  prior  months.

24

Item 7. Management’s Discussion and  Analysis  of Financial Condition and Results of  Operation

The following discussion and analysis  should be read in conjunction  with ‘‘Selected Financial  Data’’
and our consolidated financial statements and related notes thereto included elsewhere in this Form  10-K.

Overview

(cid:129) We sell upscale, name brand home  furnishings,  housewares, gifts and related items significantly
below retail prices charged by department stores, specialty and  catalogue  retailers in 861 stores
throughout 43 states. We have a unique event-based selling strategy  that creates  a sense of
urgency and excitement for our customer base.

(cid:129) Our store base grew approximately  1.1% in fiscal 2011, while  it decreased by 0.6%  in fiscal 2010,

and grew approximately 2% and 4% over the  fiscal  years  ended June 30, 2009,  and 2008,
respectively. During fiscal 2011, we increased our store base by  nine stores. During  the fiscal
year ended June 30, 2010, we reduced our store base by five stores. During  the fiscal years
ended June 30, 2009, and 2008, we increased our store  base by 15 and 32 stores, respectively.

(cid:129) In  December of 2008, we entered into a new credit  agreement providing for  an asset-based, five
year, senior secured revolving credit  facility,  ‘‘Revolving Credit Facility’’. The agreement provides
for, among other things: a maturity  date of  December 2013; a revolving credit commitment of
$150.0 million, which was increased in January of  2009 to $180.0 million;  applicable commitment
fees and interest rates; and a requirement that  the principal amount and outstanding letters of
credit of the outstanding loans may not exceed $45.0 million for 30 consecutive days  during the
period from December 28 to January 31  (the ‘‘clean  down limit’’). On  January 29, 2010, we
entered into a second amendment to  the Revolving Credit  Facility to increase the clean down
limit from $45.0 million to $65.0 million.  As of June 30,  2011 and June  30, 2010, we did not
have any outstanding borrowings on our Revolving Credit Facility.

(cid:129) Our industry has been negatively impacted  by  macro-economic pressures that affect consumer
spending, increased supply and competition as well  as a highly competitive and promotional
environment. Since 2008, we have experienced inconsistent  sales  trends, reporting both negative
and positive comparable sales. During  that  time, however, we continued to generate  positive
operating income on an annual basis.

(cid:129) Our industry has been negatively impacted  by  increased  competition within  an already highly

competitive promotional environment; a trend  we believe is likely to continue  in the near  term
and potentially longer. As a closeout retailer of home furnishings  and housewares, we  currently
compete against a diverse group of retailers,  including  department  and discount stores, specialty
and e-commerce retailers and mass merchants, which  sell, among other products, home
furnishing and houseware products similar  and often identical  to  those we  sell. We  also compete
in particular markets with a substantial number  of retailers  that specialize  in one or more  types
of home furnishing and houseware products that we sell.  Many  of  these  competitors  have
substantially greater financial resources than  we do. Our competitors’ greater financial resources
allow them to initiate and sustain aggressive price competition, initiate  broader marketing
campaigns that reach a larger customer base, fund ongoing promotional events and communicate
more frequently with existing and potential  customers.

(cid:129) In  response to increased competition in our industry, we are focused  upon various strategic
priorities that we believe will lessen the impact  of this  trend including, but not limited  to,
striving to provide  a merchandise assortment that evolves  and  adapts to the changing needs and
preferences of our customer base, continuing  to  review the individual  contributions of the
existing store base and making decisions  about the  future of individual store locations  including
whether to close or relocate them, seeking to improve  overall supply chain efficiency including

25

reviewing operational practices such as freight costs,  vendor  payment terms,  distribution
processes and increasing inventory turns, and striving to optimize our  marketing  plan by
maximizing traffic, increasing comparable store  sales and expanding the current customer  base,
while also increasing cost efficiency. We are also striving to optimize the  acquisition  of inventory
to best match customer demand.

(cid:129) Our ability to continuously attract  buying opportunities for closeout merchandise and to
anticipate consumer demand as closeout  merchandise becomes  available  represents an
uncertainty in our business. By their nature, specific closeout merchandise  items  are generally
only available from manufacturers or vendors on a non-recurring basis.  As a  result, we do not
have long-term contracts with our vendors  for supply, pricing  or  access  to  products, but make
individual purchase decisions, which are often for large  quantities. Although we have many
sources of merchandise and do not foresee  any shortage  of closeout merchandise in the near
future, we cannot assure that manufacturers or vendors will continue  to  make desirable closeout
merchandise available to us in quantities  or on  terms acceptable to us or that our buyers will
continue to identify and take advantage  of appropriate buying  opportunities.

(cid:129) The stability of our earnings is heavily influenced  by  macroeconomic factors.  As the economy
improves or worsens our business is often  similarly impacted. Macroeconomic factors,  such as
the current conditions in the debt and housing  markets, have impacted and will  continue to
impact our business by potentially decreasing  the disposable income of our potential consumers.
The decline in consumer confidence levels has had a negative  impact on consumers’ ability and
willingness to spend discretionary income. At this time,  we  view the direction of the economy to
be uncertain, which does not allow us a high  degree  of visibility  or certainty in  predicting our
future  earnings.

(cid:129) In  order to expand our store base  for both  new stores  and  relocations,  we  are negotiating for

upgraded sites. We also intend to work  with select high  producing stores  to increase the  selling
square footage. We plan to allow leases to expire  for underperforming  stores or where
alternative locations are not available  at acceptable lease rates.

Critical Accounting Policies and Estimates

Management’s Discussion and Analysis is based  upon our consolidated financial statements, which

have been prepared in accordance with  accounting principles generally accepted in the United  States.
The preparation of these financial statements requires us to make estimates  and judgments that affect
the reported amounts of certain assets,  liabilities, sales and  expenses, and related disclosure of
contingent assets and liabilities. On a  recurring basis,  we evaluate  our significant estimates which  are
based on historical experience and on  various  other assumptions that we believe  are reasonable under
the circumstances. Actual results may differ  from these estimates under different assumptions  or
conditions.

We  believe the following critical accounting policies affect our more  significant judgments and

estimates used in the preparation of our consolidated  financial  statements.

Inventory—Our inventories are stated at the lower  of cost or market using the retail inventory

method for store inventory and the specific identification  method for  warehouse  inventory. Amounts
are removed from  inventory based on  the retail  inventory method which applies  a cost-to-retail  ratio to
our  various retail deductions such as sales, markdowns  and shrink,  to  arrive at  our  cost of sales. Buying,
distribution, freight and certain other  costs are  capitalized as part of inventory and are expensed as cost
of sales as the related inventory is sold.  The retail  inventory method,  which is used  by  a number  of  our
competitors, involves management estimates with regard to items such  as markdowns.  Such  estimates
may significantly impact the ending inventory valuation at cost as well as  the amount of gross margin
recognized.

26

We  capitalize into inventory all merchandise costs  and  certain costs incurred to purchase, distribute

and deliver merchandise to our stores  in order to more accurately match  the cost of  merchandise with
the timing of its sale. These costs are included  in cost of  sales  when the merchandise  is sold. Other cost
of sales components include merchandise markdowns, shrink and damages, which are expensed as they
are incurred.

We  conduct full physical inventories at  all stores at June  30 and  December  31 to measure

quantities on hand and make appropriate adjustments to our financial  statements. During periods for
which  physical observations do not occur, we utilize an estimate  for recording shrinkage reserves based
on our historical experience from the results of our  physical inventories.  This estimate may require a
favorable or unfavorable adjustment  to  actual  results to the extent  that our subsequent actual physical
inventories yield a different result. Thus, the difference  between actual and estimated amounts  may
cause  fluctuations in the quarters ending  in  March and September, but the difference is not a factor  in
the quarters ending in December and June. Since we  conduct physical inventory counts twice a year,
the subjective nature of our shrink percentage is reduced and our  exposure to the risk of a  significant
error is minimized. In addition, we have  loss-prevention programs  that we believe minimize shrinkage.
Although inventory shrinkage rates have not fluctuated significantly in  recent  years,  if the  actual rates
were to differ from our estimates, then revisions to the  inventory shrinkage expense could be required.

Inventory is the largest asset on our balance sheet and  represented  approximately 70%, 68%,  and

70% of total assets at June 30, 2011, 2010,  and 2009, respectively. Inventory increased 10.5%, or
$25.2 million, from June 30, 2010 to June 30, 2011,  primarily due  to  opportunistic  purchases made  in
the second quarter of fiscal 2011 in addition to the shortfall in expected  fourth quarter sales. Inventory
increased 7.0%, or $15.6 million, from  June  30, 2009 to June 30,  2010, primarily due to increased
purchases of 8.7% in fiscal 2010 in response to increasing  customer  demand.  On a per store basis,
inventory increased 9.4% from June 30,  2010 to June 30, 2011 and increased  7.6% from June 30,  2009
to June 30, 2010.

Markdowns—We have used markdowns to promote  the effective and timely  sale of merchandise
that allows us to consistently provide  fresher  merchandise to our  customers.  We also utilize  markdowns
coupled with  promotional events to drive  traffic and  stimulate sales during non-sales event periods.
Markdowns may be temporary or permanent. Temporary markdowns are  for a designated period  of
time with markdowns recorded based  on quantities sold during the  period. Permanent  markdowns may
vary throughout the quarter or year in timing  with higher  markdowns traditionally recorded in  the
quarters ended June 30 and December 31  due primarily to seasonal merchandise.

Permanent markdowns are charged to cost  of sales  immediately based on the total  quantities
on-hand in the stores. We review all inventory each quarter  to  ensure all  necessary pricing actions  are
taken to adequately value our inventory at the lower of cost  or  market  through the retail inventory
method. These actions which involve  actual  or planned permanent  markdowns are considered  by
management to be the appropriate prices to stimulate demand for the merchandise. In addition to
regularly reviewing inventory levels to identify  slow-moving merchandise, management also considers
current and anticipated demand, customer preferences, age  of  merchandise and seasonal trends  in
determining markdowns. Our markdowns, as  a percentage of  total  sales,  have been generally  consistent
from year to year. Beginning with the  fiscal  year  ended June 30, 2008,  we implemented a  strategy to
more closely monitor and control our markdowns of inventory to avoid  marking down  items  that
continued to sell through at reasonable rates.  We believe this  strategy contributed to overall  margin by
focusing our markdowns more on inventory that was truly slow moving and less on the basis of age  in
inventory alone. Changes in markdowns from  period-to-period are discussed as  a part  of our  Results of
Operations analysis below. Actual required  permanent markdowns could  differ  materially from
management’s initial estimates based on  future customer demand or economic conditions. The effect of
a 1.0% permanent markdown in the  value  of our inventory at June  30, 2011 would result in  a decline

27

in gross profit and diluted earnings per  share for  the fiscal year ended June 30,  2011 of $2.6 million
and $0.04, respectively.

Insurance and Self-Insurance Reserves—We use a combination of insurance and  self-insurance
plans to provide for the potential liabilities associated with workers’ compensation, general liability,
property insurance, director and officers’ liability insurance, vehicle liability and employee  health  care
benefits. Our stop loss limits per claim are $500,000 for workers’ compensation, $250,000  for general
liability, and $150,000 for medical. Liabilities  associated with  the risks that are retained by us are
estimated, in part, by historical claims experience, severity factors and the use  of loss  development
factors.

The insurance liabilities we record are primarily influenced by changes  in payroll  expense, sales,
number of vehicles, and the frequency and severity of claims; and include a reserve for  claims  incurred
but not yet reported. Our estimated reserves may be materially different from  our  future actual  claim
costs, and, when required adjustments  to  our  estimate reserves are identified,  the liability will be
adjusted accordingly in that period. During the  fourth quarter  of fiscal 2011, we made  reductions of
approximately $1.4 million to our workers’  compensation  liability  and associated current period
insurance expense due to reductions  in projected  actuarially determined  ultimate losses resulting  from
improvements in claims experience. In recent  years,  we have enhanced our safety programs that have
generated an overall decrease in workers  compensation and  general liability losses. Our self-insurance
reserves for workers’ compensation, general liability and medical were $6.9 million, $2.6  million,  and
$1.3 million at June 30, 2011, respectively; $9.1  million,  $2.2 million, and  $1.2 million at June 30,  2010,
respectively; $9.1 million, $1.8 million,  and $1.1 million at June 30, 2009,  respectively.

We  recognize insurance expenses based on  the date of an occurrence  of  a loss including  the actual

and estimated ultimate costs of our claims. Claims are  paid  from our reserves and  our current period
insurance expense is adjusted for the difference  in prior  period recorded reserves and actual payments.
Current period insurance expenses also  include the amortization  of our  premiums paid  to  our  insurance
carriers. Expenses  for workers’ compensation, general liability and medical  insurance were $1.7 million,
$3.2 million and $9.1 million, respectively,  for the  fiscal year ended June 30, 2011; $3.9 million,
$3.3 million and $8.5 million, respectively,  for the  fiscal year ended June 30, 2010; and $3.2 million,
$3.0 million and $7.9 million, respectively,  for the  fiscal year ended June 30, 2009.

Impairment of long-lived assets—Long-lived assets, such as buildings, equipment, furniture and

fixtures, and leasehold improvements,  are  reviewed for impairment at  least annually and whenever  an
event or change in circumstances indicates that their carrying values  may not be recoverable. If  the
carrying  value exceeds the sum of the expected  undiscounted  cash  flows, the assets are considered
impaired. For store-level long-lived assets,  expected cash  flows are estimated based  on the  historical
cashflows generated by the store and  are  adjusted  based on management’s estimates of expected future
results. Impairment is measured as the  amount  by which the carrying value of the asset  exceeds  the fair
value of the asset. Fair value is determined by  quoted market values, discounted  cash flows or internal
appraisals, as applicable. Impairment, if  any, is recorded  in the period  in which the impairment
occurred. We have not recorded any material impairment  charges in fiscal 2011,  2010, and  2009. As  the
projection of future cash flows requires the use  of management’s judgment and estimates,  actual results
may differ from our estimates. It is possible that  additional charges for asset impairments may be
recorded  in the future.

Stock-based compensation—The Compensation Committee of our  Board  of  Directors  and, through

express consent of the Compensation  Committee, our CEO,  are  authorized to grant stock  options and
restricted stock awards from time to time  to eligible  employees  and directors. Those awards may be
service or performance based. We grant  options with exercise  prices equal to the market price  of our
common stock on the date of the option grant as  determined in accordance  with the terms of our
equity incentive plans. The majority of  the  options granted prior to June 30, 2008 vest  daily over

28

periods of four to  five years and expire ten years from the  date of  grant. Options granted  after June 30,
2008, typically vest over periods of one  to  three years with  equal portions of the  grant vesting on an
annual basis and expire ten years from the date of grant. In accordance  with U.S. generally accepted
accounting principles, we recognize compensation expense  at an amount equal  to  the fair value of
share-based payments granted under  compensation  arrangements. We calculate the fair  value of stock
options using the Black-Scholes option pricing model.  Determining the fair  value of  share-based awards
at the grant date requires judgment in  developing assumptions,  which involve a  number of  variables.
These variables include, but are not limited  to,  the expected stock  price volatility over the term of the
awards, the expected dividend yield and  expected stock  option exercise  behavior. In  addition,  we also
use judgment in estimating the number  of  share-based awards  that are expected to be forfeited.

Results of Operations

The following table sets forth, for the periods  indicated, selected statement of operations data,
expressed as a percentage of net sales,  as well as the number of  stores  open at the end  of  each period.

Fiscal Year Ended
June 30,

2011

2010

2009

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100.0% 100.0% 100.0%
62.1
61.8

63.1

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . . . . . .

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net interest and other expense . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of stores open at end of  period . . . . . . . . . . . . . . .

38.2
36.0

2.2
(0.3)
0.7

1.2

861

37.9
35.5

2.4
(0.4)
0.7

1.3

852

36.9
36.6

0.3
(0.3)
0.0

0.0

857

Selling, general and administrative expenses  are comprised of wages and benefits, rent  and
occupancy costs, depreciation, advertising, store  operating expenses and corporate office costs.
Increases or decreases in dollar amounts of  these expenses are attributable  to  increases or decreases  in
the number of stores and increases or decreases in  variable  expenses due to new store sales growth and
leveraging or deleveraging of fixed costs due to increases or declines  in sales.  Variable expenses include
payroll  and related benefits, advertising expense and other expenses such as credit card fees.

Year Ended June 30, 2011 Compared  to  Year Ended June 30, 2010

Net sales decreased $7.1 million, or 0.9%,  to  $821.2 million  in fiscal 2011  from $828.3 million in

fiscal 2010, primarily due to a decrease  in  sales from comparable stores (stores open at  least one year)
of 1.2%. The decrease in comparable store sales was comprised  of  a decrease  in comparable store
transactions of 1.7%, offset by an increase in  comparable store  average  ticket of 0.5%.

Gross profit for fiscal 2011 was $313.3 million,  almost flat compared  to  $314.0 million in gross
profit for fiscal 2010. The change in gross  profit  was attributable to a  decline  in net sales offset by an
increase in our gross profit percentage. As a percentage of net sales, gross  profit increased to 38.2% in
fiscal 2011 compared with 37.9% in the  same  period last year. This increase of 0.3%  in gross profit
percentage was attributed to a 0.2%  decline due to improved  product pricing from our vendors, 0.2%
decline  in markdowns, offset with a 0.1% increase in  shrink.

29

Selling, general and administrative expenses  increased $1.4 million,  or 0.5%, to $295.3  million  in

fiscal 2011 from $293.9 million in the prior fiscal year. The increase was primarily  attributable to
increased advertising, legal and outbound freight costs, offset by  a  decrease in  wages and bonus
expenses. As a percentage of sales, selling,  general and administrative expenses  increased  0.5% to
36.0% in fiscal 2011 from 35.5% in fiscal  2010. These expenses increased on a  per  store basis  by  one
half of one percent in fiscal 2011 compared with fiscal 2010.

Net interest and other expense decreased $1.0 million to $2.5 million  in fiscal 2011  compared to

$3.5 million in fiscal 2010. This decrease  was primarily attributable  to  a  decrease in other  expenses
related to losses on disposal of assets recorded in fiscal 2010 of approximately  $1.0 million.

Income tax expense increased to $6.0 million  in fiscal 2011 from $5.9 million in the  prior fiscal

year. Our effective tax rate increased  from 35.5% in fiscal 2010 to 38.4% in fiscal 2011 due to the
increase in book/tax differences in fiscal  2011 in  contrast to favorable tax  settlements in  the prior year
that did not recur.

Year Ended June 30, 2010 Compared  to  Year Ended June 30, 2009

Net sales increased $26.6 million, or  3.3%,  to  $828.3 million in fiscal  2010 from $801.7 million in
fiscal 2009, primarily due to increased sales  from comparable stores (stores open at  least  one year) of
2.2%. The increase in comparable store sales was comprised  of  comparable store transactions
increasing 3.4% offset by a decline in the  comparable store  average  ticket of 1.2%.  Our average annual
sales per store increased by $32,000, or  3.4%,  to  $972,000 in fiscal 2010.  Comparable store sales and
sales per store increased primarily due to higher traffic levels offset by a  slightly  lower average ticket.

Gross profit increased $17.9 million, or 6.0%,  to  $314.0 million in fiscal  2010 compared to

$296.1 million in fiscal 2009, of which,  $10.0 million of the gross  profit  increase was directly attributable
to an increase in our net sales and improvements in our  gross profit  percentage.  Our gross  profit
percentage increased to 37.9% in 2010 from  36.9% in 2009. This 1.0% increase in  our gross profit
percentage was attributable to a decrease  in  our markdowns  as a percentage  of sales  of 0.3% combined
with decreases of 0.2% in each of our  cost  of  product, and shrink,  respectively.  Additionally, our gross
margin percentage improved 0.2% due  to  improved leveraging of our distribution center costs  from our
increased sales volume.

Selling, general and administrative expenses  increased $0.1 million,  or 0.1%, to $293.9  million  in

fiscal 2010, from $293.7 million in the prior year. The increase  was  primarily attributable  to  a
$3.0 million increase in employee incentive bonuses due to  the improvement in our business in fiscal
2010, combined with a $1.0 million increase in  legal expenses  related  to  ongoing litigation. These
increases were offset by a decrease of  $3.7 million  in advertising. As a percentage of  sales, selling,
general and administrative expenses  decreased 1.1%  to  35.5% in fiscal 2010 from 36.6%  in fiscal 2009.
The decreased percentage is primarily due  to  improved expense leveraging given  our positive
comparable store sales for the year. These  expenses increased on  an average annual per store basis
by 0.1% in fiscal 2010.

Net interest and other expense increased $1.0  million  to  $3.5 million in fiscal 2010, compared to
$2.5 million in fiscal 2009. This increase  was primarily attributable to an increase in  other  expenses due
to an increase in losses on disposals of  assets of $0.8  million.

Income tax expense increased to $5.9 million  in fiscal 2010 versus a benefit of less than
$0.1 million in fiscal 2009. The increase was due  to  increased profitability. Our  effective  tax rate
decreased slightly to 35.5% in fiscal 2010 versus  36.2% in fiscal 2009.

30

Liquidity and Capital Resources

We  have funded our operations with  cash  flows  generated from operating activities and borrowings
under our Revolving Credit Facility. Our cash flows will continue  to  be  utilized for the operation of our
business and the use of any excess cash  will be determined by the Board of Directors.  Our borrowings
have historically peaked in the quarter ended September  30 as we build inventory  levels prior  to  the
holiday selling season. Given the seasonality  of  our  business,  the amount of borrowings under  our
Revolving Credit Facility may fluctuate  materially  depending on various  factors, including the time of
year, our needs and the opportunity to acquire merchandise  inventory. We  have no off-balance sheet
arrangements or transactions with unconsolidated, limited purpose or variable  interest  entities, nor do
we have material transactions or commitments involving related persons or entities.

Net cash flows provided by operating activities for the  fiscal years ended June 30, 2011,  2010, and

2009, were $0.4 million, $32.1 million,  and $32.2 million, respectively.  For the fiscal year ended  June  30,
2011, cash provided by operating activities  was  primarily due  to  net income of $9.6 million combined
with an increase in accounts payable  of  $2.7 million  and  an adjustment for depreciation  expense of
$16.1 million. These sources of cash flow  from operations  were offset primarily by an increase in
inventory of $25.7 million. The increase in inventory  was  due  to  opportunistic purchases of inventory
and the shortfall of sales in the fourth quarter.

For the fiscal year ended June 30, 2010, cash provided  by operating activities  was primarily  due  to

net income of $10.7 million combined with an increase in  accounts payable  of $12.4 million and an
adjustment for depreciation expense of  $15.6 million. These sources of cash flow from operations were
offset primarily by an increase in inventory  of  $15.7 million. The increases  in accounts payable and
inventory were due to increased purchases of inventory to meet customer demand. For the fiscal year
ended June 30, 2009, cash provided by  operating  activities was primarily due to a decrease in inventory
of $17.4 million and an adjustment of net  loss for depreciation of $16.8 million. The  decrease in
inventory was due to decreased purchases of inventory to better match customer  demand. A significant
portion of our revenues and net earnings are realized during the period from October through
December while an increase in merchandise  purchases in preparation  for  this holiday selling  season
occurs in prior months. Cash and cash equivalents as  of  June  30, 2011, 2010,  and 2009, were
$19.4 million, $23.5 million, and $5.8  million, respectively.  There has  been no  material  change in our
vendor payment policy.

Net cash used in investing activities was due to capital expenditures  of $20.6 million, $17.4  million,

and $12.5 million for the fiscal years ended June 30,  2011, 2010, and 2009,  respectively. During each
year, capital expenditures were primarily for information systems improvements, new  store openings,
various distribution center equipment and improvements, and corporate office equipment  and
improvements. In fiscal 2012, we expect  to spend approximately $15.0 million for  capital expenditures,
primarily for fixtures for new and existing  stores, distribution center equipment and improvements, and
systems upgrades and improvements.  Capital expenditures will  be  financed with funds  generated from
operations and borrowings under our  Revolving Credit Facility.

Net cash provided by financing activities of  $16.0 million  for  the fiscal year ended June 30, 2011

was primarily due to a change in cash overdraft  of $15.4 million. Net cash provided by financing
activities of $3.1 million for the fiscal  year ended June 30,  2010 was primarily due to a change in  cash
overdraft of $3.4 million. Net cash used  in financing activities  of $22.6 million for the fiscal year ended
June 30, 2009 was primarily due to a  change in cash overdraft of $9.7  million  combined with net
repayments on our Revolving Credit Facility of $8.5 million.

On February 1, 2008, our Board of Directors voted  to  terminate  the declaration of an annual cash

dividend. The Board of Directors will consider the full range of alternatives with regard to the  use of
any excess cash flow in the future.

31

On December 15, 2008, we entered into  a revolving credit  facility (the ‘‘Revolving Credit Facility’’),
which  provides for an asset-based, five-year senior secured  revolving  credit facility in  the amount of up
to $150.0 million which matures on December 15, 2013.  On January 28, 2009, we entered into an
amendment to increase the amount of  the revolver from $150.0 million  to  $180.0 million. The
Revolving Credit Facility may be increased  by  up to an additional $70.0  million, not to exceed an
aggregate total commitment of $250.0 million. Our indebtedness under the credit facility is secured by a
lien on substantially all of our assets.  The Revolving Credit  Facility contains, among other things, a
‘‘clean down’’ provision requirement that  the sum of the aggregate principal amount of the outstanding
loans and undrawn letters of credit may  not  exceed  $45.0 million  for  30 consecutive days during the
period from December 28 through January  31. On January 29, 2010, we entered  into  a second
amendment to the Revolving Credit  Facility to increase the clean down limit to $65.0  million.  The
Revolving Credit Facility contains certain  restrictive  covenants, which, affect, among others,  our  ability
to incur liens or incur additional indebtedness, sell  assets or merge or consolidate with any other entity.
Unless borrowings and letters of credit exceed 82.5% of the  maximum amounts available under  the
Revolving Credit Facility or an event  of  default exists, the Company does not have  to  comply with any
financial covenants. Should such an event occur, the Company is required to comply with a
consolidated fixed charge coverage ratio  of 1:1.

At June  30, 2011, we had no amounts  outstanding under the Revolving  Credit  Facility,  $8.3 million

of outstanding letters of credit and availability of  $124.1 million  under the  Revolving  Credit Facility.
Letters  of credit under the Revolving Credit Facility are primarily for self insurance purposes. We incur
commitment fees of up to 0.75% on  the unused portion of the Revolving Credit Facility. Any
borrowing under the Revolving Credit Facility incurs interest at LIBOR or the prime  rate, depending
on the type of borrowing, plus an applicable  margin. These  rates are increased or reduced as our
average daily availability changes. Interest  expense of $3.1 million for fiscal 2011 was  due  primarily to
commitment fees of $1.5 million, the  amortization of  financing fees of $1.1 million and $0.5 million in
interest expense on borrowings. As of June  30, 2011, we were in compliance with  all  required
covenants.

We  anticipate that our net cash flows from  operations and  borrowings under our Revolving  Credit
Facility will be sufficient to fund our  working capital needs,  planned capital expenditures, and interest
payments for the next twelve months.

Off-Balance Sheet Arrangements

We  had no off-balance sheet arrangements as of June 30,  2011.

Contractual Obligations

The following table summarizes our contractual obligations at June  30, 2011 and the effects  such

obligations are expected to have on our  liquidity and cash  flow  in future  periods  (in  thousands):

Contractual Obligations

Non-cancelable operating leases . . . . . . . . . . . .
Leased maintenance, insurance and taxes  on

operating leases . . . . . . . . . . . . . . . . . . . . . .
Commitment fees on Revolving Credit Facility . .

Payments Due by Period

Total

1 Year or
Less

2 - 3 Years

4 - 5 Years

More  than
5 Years

$179,620

$61,569

$82,203

$31,283

$4,565

28,607
3,710

9,806
1,509

13,092
2,201

4,982
—

727
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$211,937

$72,884

$97,496

$36,265

$5,292

We  do not consider merchandise purchase orders to be contractual obligations due to designated

cancellation dates on the face of the purchase order. Contractually required payments  for maintenance,

32

insurance and taxes on our leased properties are estimated above as  a  percentage of  rent based on
historical trends. These amounts can  vary  based on multiple factors including  inflation, macroeconomic
conditions, various local tax rates and  appraised values of our  rental properties. Commitment fees on
our  Revolving Credit Facility are calculated  based on  contractual commitment fees and standby letter
of credit fees assuming our current balances of zero on the  Revolving Credit Facility and letters  of
credit totaling $8.3 million. It is likely we  will incur additional interest  expense than that calculated
above as we may borrow amounts, from  time to time,  under our Revolving Credit Facility.

Quarterly Results and Seasonality

The following tables set forth some of  our  quarterly financial data for the eight  quarters  ended
June 30, 2011. The quarterly information is unaudited but has  been prepared on  the same basis as the
audited financial statements included  elsewhere in this Form 10-K.  We believe that all necessary
adjustments have been included to present fairly the unaudited quarterly results when read in
conjunction with our consolidated financial statements and related notes included  elsewhere in this
Form 10-K. The results of operations  for any quarter are  not  necessarily indicative of the results for
any future period. (In thousands, except for per share data  and comparable  store sales.)

Net sales . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . .
Operating income (loss) . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . .
Basic earnings (loss) per share . . . . . . .
Diluted earnings (loss) per share . . . . . .
Comparable store sales increase

Quarters Ended

Sept. 30,
2010

Dec. 31,
2010

March 31,
2011

June 30,
2011

$172,756
66,798
(3,483)
(2,645)
(0.06)
(0.06)

$279,312
107,179
28,370
17,261
0.40
0.40

$174,316
66,696
(5,245)
(3,635)
(0.08)
(0.08)

$194,766
72,643
(1,599)
(1,402)
(0.03)
(0.03)

(decrease) . . . . . . . . . . . . . . . . . . . .

4.3%

(3.2)%

0.7%

(4.5)%

Net sales . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . .
Operating income (loss) . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . .
Basic earnings (loss) per share . . . . . . .
Diluted earnings (loss) per share . . . . . .
Comparable store sales increase

Quarters Ended

Sept. 30,
2009

Dec. 31,
2009

March 31,
2010

June 30,
2010

$165,867
63,379
(6,933)
(4,661)
(0.11)
(0.11)

$289,615
109,463
30,168
18,450
0.43
0.43

$172,000
64,560
(6,254)
(4,336)
(0.10)
(0.10)

$200,783
76,593
3,165
1,295
0.03
0.03

(decrease) . . . . . . . . . . . . . . . . . . . .

(5.8)%

5.1%

1.6%

6.0%

Our quarterly results of operations may fluctuate based  upon such factors  as the number and

timing of  store openings, the amount  of  net sales  contributed by  new and existing stores, the  mix  of
merchandise sold, pricing, store closings  or  relocations, competitive factors and general  economic and
weather-related conditions. The timing of sales events could impact the weighting of sales between
quarters. We expect to continue to experience seasonal fluctuations in our business, with  a significant
percentage of our net sales and operating income being generated in  the quarter ending December 31,
which  includes the holiday selling season.

33

Inflation

In our opinion, the overall effect of inflation has  not  had a material effect on  our  results of
operations in any of the fiscal years of  2011, 2010,  or 2009. We cannot  assure that inflation will not
materially affect our results of operations  in  the future.

Recent  Accounting Pronouncements

In January 2010, the Financial Accounting Standards  Board (‘‘FASB’’) issued Accounting Standards

Update No. 2010-06,  Fair  Value Measurements and Disclosures (Topic 820): Improving Disclosures about
Fair Value Measurements. This standard amends the disclosure guidance with respect to fair value
measurements for  both interim and annual reporting periods. Specifically, this standard  requires
separate disclosure of significant transfers of assets or  liabilities  between Level  1 and  Level  2 fair value
measurements, and separate disclosures  of fair value  measurements for purchases, sales, issuances and
settlements that use unobservable inputs (Level 3), and more robust disclosure of the valuation
techniques and inputs used to measure recurring and nonrecurring fair value measurements
(e.g. Level 2 and Level 3 measurements).  These more robust disclosures and  separate disclosure of
significant transfers of assets or liabilities  between Level 1 and Level 2 fair value measurements was
effective for us as of December 15, 2009.  The separate disclosures of fair value measurements for
purchases, sales and settlements that use unobservable inputs (Level 3)  is effective beginning with our
fiscal year beginning July 1, 2011. However, at this  time, the  Company does not have any material
Level 1, 2 or 3 assets or liabilities that require  disclosure for the past or  future fiscal years.

In April 2011, the FASB issued Accounting  Standards Update No. 2011-04: Amendments to Achieve

Common Fair Value Measurement and  Disclosure Requirements in U.S. GAAP and IFRS. The
Amendments change the wording used  to  describe the requirements in U.S. GAAP for measuring fair
value and for disclosing information  about fair value  measurements. Specifically, the  amendments
clarify the intent around applying existing  fair value  measurements and disclosure requirements, as well
as, those that change a particular principle or requirement for measuring  fair value  or disclosing
information about fair value measurements. These amendments are to be applied  prospectively  for
annual periods beginning after December 15,  2011, and early  application  is not permitted. Due to the
level  of  immateriality of the Level 1,  2  and 3  assets and liabilities that are  addressed with  these
amendments, the Company does not  believe  that  any  of  these amendments  will  have a material effect
on its consolidated financial statements.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

We  are exposed to various market risks, including changes  in foreign  currency  exchange rates and
interest rates. Market risk is the potential  loss arising from adverse changes in  market prices and  rates,
such as foreign currency exchange and  interest rates. Based  on our market risk sensitive instruments
outstanding as of June 30, 2011, as described below, we have determined that there was no material
market risk exposure to our consolidated  financial position, results of  operations or  cash flows as  of
such date. We do not enter into derivatives or  other financial instruments  for trading or speculative
purposes.

Foreign Currency Exchange Rates. We enter into foreign currency forward contracts with major
financial institutions, which participate on our Revolving Credit Facility, to manage  and reduce the
impact of changes in foreign currency  exchange rates on  contractual merchandise purchases with
certain international vendors, primarily  in Euros.  During  the fiscal year ended June 30,  2011, the only
transactions we hedged were for inventory purchase orders placed with  foreign vendors for  which the
purchase order had to be settled in the  vendor’s  foreign currency. The periods for  the forward foreign
exchange contracts correspond to the  periods  of  the hedged transactions.  Gains and  losses on  forward

34

foreign exchange contracts are reflected in  the statement of operations and were  immaterial to us as  a
whole in  the fiscal year ended June 30, 2011.

The estimated fair value of foreign currency contracts  represents the amount required to enter into
offsetting contracts with similar remaining  maturities based  on quoted  market prices. At June 30, 2011,
the difference between the fair value  of all outstanding contracts and the face amount of  such contracts
was immaterial. A large fluctuation in exchange rates  for these currencies could have a material effect
on their fair value; however, because we only  use these forward  foreign currency contracts to hedge
future inventory purchases at a fixed  price in the  vendor’s foreign currency at the time the purchase
order is made and such hedging activities have been immaterial,  any fluctuations  in the exchange rate
should not materially affect us.

You can find more information about the  accounting policies for our forward foreign  currency
contracts and our financial instruments in Note 1 of  the notes  to  our consolidated financial statements
included elsewhere in this Form 10-K.

Interest Rates. The Company’s Revolving Credit Facility  is a variable interest rate agreement, and

therefore affected by fluctuations in market interest rates. Borrowings may incur interest at either
LIBOR or the prime rate depending  on  the term of  the borrowing plus an  applicable  margin. In fiscal
2011, the Company incurred $0.5 million  in interest expense on borrowings.  Due to the  minimal  period
of time the Company sustains its outstanding borrowings,  it considers its exposure to adverse market
interest rate fluctuations to be minimal.  As  of  June  30, 2011, the  Company did  not  have any  long-term
debt outstanding. More information about  debt held  by the  Company is  available in Note 3 of the
notes to our consolidated financial statements included herein this  Form  10-K.

Item 8. Financial Statements and Supplementary Data

The following consolidated financial  statements  of Tuesday Morning  Corporation and its
subsidiaries and Report of Independent  Registered Public Accounting Firm are included  in this
Form 10-K and incorporated herein by  reference.

Index

Report of Independent Registered Public  Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of June 30,  2011, and 2010 . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations  for the fiscal years  ended  June  30, 2011, 2010,  and

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Stockholders’  Equity  for the  fiscal  years  ended June 30, 2011,

2010, and 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows  for  the fiscal years ended June 30,  2011, 2010, and

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Notes to Consolidated Financial Statements for the  fiscal  years ended June 30, 2011,  2010,

and 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page
Number

F-2
F-3

F-4

F-5

F-6

F-7

35

Item 9. Changes in and Disagreements With  Accountants on Accounting  and Financial Disclosure

None.

Item 9A. Controls and Procedures

Disclosure Control Procedures

Based on our management’s evaluation (with  participation of our principal executive officer and
our  principal financial officer), our principal executive officer and our principal financial officer have
concluded that our disclosure controls  and procedures (as defined in  Rule 13a-15(e)  or Rule  15d-15(e)
under the Securities Exchange Act of  1934, as  amended (the ‘‘Exchange  Act’’))  were effective as of
June 30, 2011 to ensure that information  required to be disclosed by us in  this Report on  Form 10-K
was (1) recorded, processed, summarized  and  reported  within the  time periods specified in the
Securities Exchange Commission’s rules  and  forms and (2)  accumulated and communicated to our
management, including our principal executive and principal financial officers, to allow timely  decisions
regarding required disclosure.

A control system, no matter how well conceived and operated, can provide  only  reasonable,  not
absolute, assurance that the objectives of the control system are met.  Because of inherent limitations in
all control systems, no evaluation of controls can  provide absolute assurance  that  all  control issues,  if
any, within a company have been detected. Accordingly, our disclosure  controls and  procedures  are
designed to provide reasonable, not absolute,  assurance that  the  objectives of our disclosure control
system are met and, as set forth above,  our chief  executive officer and chief financial officer have
concluded, based on their evaluation as  of the end  of  the period covered by this report, that our
disclosure controls and procedures were  effective to provide reasonable assurance that the objectives of
our  disclosure control system were met.

Management’s Annual Report on Internal  Control Over Financial  Reporting

Management of Tuesday Morning is responsible for establishing and maintaining adequate internal

control over financial reporting as defined  in Rule 13a-15(f) or Rule 15(d)-15(f)  under the  Exchange
Act. Tuesday Morning’s internal control over  financial reporting is designed to provide reasonable
assurance regarding the reliability of  financial  reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or

detect misstatements. Therefore, even those systems determined to be effective can provide  only
reasonable assurance with respect to financial  statement preparation and  presentation.

Our management (with the participation  of  our  principal executive officer and our  principal

financial officer) assessed the effectiveness of Tuesday  Morning’s internal control over financial
reporting as of June 30, 2011. In making  this assessment, management used the  criteria set forth by the
Committee of Sponsoring Organizations  of  the Treadway Commission (COSO) in  Internal  Control—
Integrated Framework. Based on our  assessment, we believe that,  as of June 30, 2011,  Tuesday
Morning’s internal control over financial reporting is effective  based on those criteria.

The Company’s independent registered public accounting firm has  issued an attestation  report on

the effectiveness of the Company’s internal  control over financial reporting as of June 30,  2011. The
report follows on the next page.

36

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders  of Tuesday  Morning  Corporation

We  have audited Tuesday Morning Corporation’s internal  control over financial reporting as  of

June 30, 2011, based on criteria established  in Internal Control—Integrated Framework  issued by the
Committee of Sponsoring Organizations  of  the Treadway Commission (the COSO criteria). Tuesday
Morning Corporation’s management is responsible  for maintaining effective internal  control over
financial reporting, and for its assessment  of the  effectiveness  of internal  control  over financial
reporting included in the accompanying Management’s Annual Report on Internal  Control Over
Financial Reporting. Our responsibility is  to  express an  opinion on  the Company’s  internal control over
financial reporting based on our audit.

We  conducted our audit in accordance with the standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  effective  internal control over financial reporting was maintained
in all material respects. Our audit included  obtaining an understanding  of internal control  over
financial reporting, assessing the risk that a  material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based  on the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide  reasonable

assurance regarding the reliability of  financial  reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles. A company’s internal
control over financial reporting includes those policies and procedures that (1)  pertain to the
maintenance of records that, in reasonable  detail, accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of financial statements in  accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made  only
in accordance with authorizations of management and directors of the company; and  (3) provide
reasonable assurance regarding prevention  or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or

detect misstatements. Also, projections  of any evaluation  of  effectiveness to future periods are  subject
to the risk that controls may become inadequate  because of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, Tuesday Morning Corporation maintained, in all material respects,  effective

internal control over financial reporting as  of June 30, 2011,  based on  the COSO criteria.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), the  consolidated balance sheets of Tuesday Morning Corporation as
of June 30, 2011 and 2010, and the related consolidated statements  of  operations, stockholders’ equity,
and cash flows for each of the three years in  the period  ended June  30, 2011, of  Tuesday  Morning
Corporation and our report dated August 31,  2011 expressed an unqualified opinion thereon.

/s/ ERNST & YOUNG LLP

Fort Worth, Texas
August 31, 2011

37

Report of Independent Registered Public Accounting Firm

The report of Independent Registered  Public Accounting Firm  is included in page  F-2 of this

Form 10-K.

Changes  in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during our
last fiscal quarter that have materially  affected or are  reasonably likely  to  materially affect  our internal
control over financial reporting.

Item 9B. Other Information

None.

38

Item 10. Directors, Executive Officers  and Corporate Governance

PART III

The information required by this Item 10 is incorporated herein by  reference  to  the disclosure
found in our definitive proxy statement to be filed with the  SEC pursuant to Regulation 14A of  the
Exchange Act in connection with Tuesday  Morning’s 2011  Annual  Meeting  of Stockholders.

We  have adopted a ‘‘Code of Ethics  for Senior  Financial Officers’’ that establishes the ethical
standards to be followed by the persons serving as  principal executive officer,  principal  financial  officer,
principal accounting officer or controller,  or persons performing  similar functions.  We have also
adopted a ‘‘Code of Conduct’’ that establishes the  business conduct  to  be followed  by  all  of our
officers, employees and members of our  Board of Directors. Both are available on our website  at
www.tuesdaymorning.com under ‘‘Investor Relations—Corporate  Governance.’’ Any amendment  or
waiver to our Code of Conduct will be  posted on the Company’s website.

There have been no changes to the procedures by  which stockholders may recommend candidates

for our  Board of Directors that have  occurred in the  year ended June 30,  2011.

Item 11. Executive Compensation

The information required by this Item 11 is incorporated herein by  reference  to  the applicable
disclosure found in our definitive proxy  statement  to  be  filed with  the SEC pursuant to Regulation  14A
of the Exchange Act in connection with Tuesday Morning’s 2011  Annual Meeting of Stockholders.

Item 12. Security Ownership of Certain Beneficial  Owners and Management  and Related Stockholder

Matters

The information required by this Item 12 is incorporated herein by  reference  to  the applicable
disclosure found in our definitive proxy  statement  to  be  filed with  the SEC pursuant to Regulation  14A
of the Exchange Act in connection with Tuesday Morning’s 2011  Annual Meeting of Stockholders.

Equity Compensation Plan Information

The following table provides information  about our common stock that may be issued  upon the

exercise of options under equity compensation plans approved by stockholders as  of  the fiscal year
ended June 30, 2011. We do not have  any equity compensation plans  that were not approved by our
stockholders.

Plan Category

Equity Compensation Plans Approved by
Security  Holders . . . . . . . . . . . . . . . . .

Equity Compensation Plans Not

Approved by Security Holders . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . .

Number of Securities
to be Issued
Upon Exercise of
Outstanding Options,
Warrants and Rights
(thousands)

Weighted-Average
Exercise  Price of
Outstanding Options,
Warrants and Rights

Number of Securities
Remaining Available for
Future Issuance
Under  Equity
Compensation Plans
(excluding securities
reflected in column (a))
(thousands)

(b)

$10.68

—

$10.68

(c)

1,123

—

1,123

(a)

2,795

—

2,795

39

Item 13. Certain Relationships and  Related Transactions, Director  Independence

The information required by this Item  13 is incorporated  herein by  reference  to  the applicable
disclosure found in our definitive proxy  statement to be filed with  the SEC pursuant to Regulation  14A
of the Exchange Act in connection with Tuesday  Morning’s 2011  Annual Meeting of Stockholders.

Item 14. Principal Accountant Fees and  Services

The information required by this Item  14 is incorporated  herein by  reference  to  the applicable
disclosure found in our definitive proxy  statement to be filed with  the SEC pursuant to Regulation  14A
of the Exchange Act in connection with Tuesday  Morning’s 2011  Annual Meeting of Stockholders.

40

Item 15. Exhibits, Financial Statement Schedules

(a) The following documents are filed as part of this Form 10-K.

PART IV

(1) Financial Statements:

The list of financial statements required  by  this Item  is set forth  in Item 8.

(2) Financial Statement Schedules:

All financial statement schedules called for under  Regulation S-X are not required under  the
related instructions and/or are not material and, therefore, have  been omitted or are  included
in the consolidated financial statements or  notes thereto included elsewhere in this
Form 10-K.

(3) Exhibits:

See the list of exhibits in the ‘‘Exhibits Index’’ to this Form 10-K, which are incorporated
herein by reference.

41

Pursuant to the requirements of Section  13 or 15(d)  of  the Securities Exchange Act  of 1934, the

registrant has duly caused this report to be signed  on its behalf  by the undersigned,  thereunto duly
authorized.

SIGNATURES

Date: August 31, 2011

TUESDAY MORNING CORPORATION

By:

/s/ KATHLEEN MASON

Kathleen Mason
Chief Executive Officer and President

Pursuant to the requirements of the Securities Exchange Act of 1934,  this report has been signed

below by the following persons on behalf of  the registrant and in the capacities  and on the dates
indicated.

Name

Title

Date

/s/ KATHLEEN MASON

Kathleen Mason

Chief Executive Officer, President and
Director (Principal Executive Officer)

August 31, 2011

/s/ STEPHANIE BOWMAN

Stephanie Bowman

Executive Vice President and Chief
Financial Officer (Principal Financial
and Accounting Officer)

August 31, 2011

/s/ BRUCE A. QUINNELL

Bruce A. Quinnell

/s/ BENJAMIN D. CHERESKIN

Benjamin D. Chereskin

/s/ DAVID B. GREEN

David B. Green

/s/ STARLETTE JOHNSON

Starlette Johnson

/s/ WILLIAM J. HUNCKLER, III

William J. Hunckler, III

Chairman of the Board

August 31, 2011

August  31, 2011

August  31, 2011

August  31, 2011

August  31, 2011

Director

Director

Director

Director

42

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public  Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of June 30,  2011, and 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations  for the fiscal years  ended  June  30, 2011, 2010,  and 2009 .
Consolidated Statements of Stockholders’  Equity  for the  fiscal  years  ended June 30, 2011, 2010,

and 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows  for  the fiscal years ended June 30,  2011, 2010, and 2009 .
Notes to Consolidated Financial Statements for the  fiscal  years ended June 30, 2011,  2010, and

Page

F-2
F-3
F-4

F-5
F-6

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-7

F-1

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders of  Tuesday Morning Corporation

We  have audited the accompanying consolidated balance sheets of Tuesday Morning Corporation

as of  June 30, 2011 and 2010, and the  related  consolidated  statements of operations, stockholders’
equity, and cash flows for each of the three years in the period ended June 30, 2011.  These financial
statements are the responsibility of the Company’s management. Our responsibility is to express an
opinion on these financial statements  based on our  audits.

We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,
the consolidated financial position of  Tuesday Morning Corporation at June 30, 2011 and 2010, and the
consolidated results of its operations and  its cash  flows  for  each  of the three years in the period ended
June 30, 2011, in conformity with U.S. generally accepted accounting principles.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), Tuesday Morning Corporation’s  internal  control over financial
reporting as of June 30, 2011, based on criteria established in Internal Control—Integrated Framework
issued by the Committee of Sponsoring  Organizations of the Treadway Commission and  our report
dated August 31, 2011 expressed an unqualified opinion  thereon.

/s/ ERNST & YOUNG LLP

Fort Worth, Texas
August 31, 2011

F-2

Tuesday Morning Corporation

Consolidated Balance Sheets

(In thousands, except for per share data)

June 30,

2011

2010

ASSETS
Current assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred financing costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 19,400
264,361
13,684
447

297,892
76,982
2,504
1,778

$ 23,522
239,194
9,756
—

272,472
72,823
3,522
1,719

Total Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$379,156

$350,536

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable—non current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

81,047
28,760
—
65

109,872
3,198
655
5,297

62,916
34,317
288
96

97,617
3,181
639
1,207

Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

119,022

102,644

Commitments and contingencies
Stockholders’ equity:

Preferred stock, par value $0.01 per share, authorized 10,000,000 shares,  none

issued or outstanding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

Common stock, par value $0.01 per share, authorized 100,000,000  shares;

43,185,203, and 43,022,248 shares issued and outstanding as  of June  30, 2011
and 2010, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income (loss) . . . . . . . . . . . . . . . . . . . . . .

432
208,130
51,661
(89)

430
205,255
42,082
125

Total Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

260,134

247,892

Total Liabilities and Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$379,156

$350,536

The accompanying notes are an integral part of these consolidated financial  statements.

F-3

Tuesday Morning Corporation

Consolidated Statements of Operations

(In thousands, except per share data)

Fiscal Years Ended June 30,

2011

2010

2009

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$821,150
507,834

$828,265
514,270

$801,722
505,585

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . . . . . . . . . . . . .

313,316
295,273

313,995
293,850

296,137
293,702

Operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

18,043

20,145

2,435

Other income (expense):

Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other income (expense), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) before income taxes . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3,118)
2
620

(2,496)

15,547
5,968

(2,945)
14
(545)

(3,476)

16,669
5,921

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,579

$ 10,748

$

(2,748)
1
243

(2,504)

(69)
(25)

(44)

Earnings Per Share
Net income per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

0.22
0.22

$
$

0.25
0.25

$
$

0.00
0.00

Weighted average number of common shares:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

42,493
43,078

41,920
42,483

41,505
41,505

The accompanying notes are an integral part of these consolidated financial  statements.

F-4

Tuesday Morning Corporation

Consolidated Statements of Stockholders’  Equity

(In thousands)

Common Stock

Shares Amount

Additional
Paid-In
Capital

Retained
Earnings

Accumulated
Other
Comprehensive
Income
(Loss)

Total
Stockholders’
Equity

Balance at June 30, 2008 . . . . . . . . . . . . 41,817
Comprehensive loss:
Net loss . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized loss on foreign exchange

—

contracts, net of tax . . . . . . . . . . . . . .

Comprehensive loss . . . . . . . . . . . . . . . .
Shares issued or canceled in connection

with employee stock incentive plan and
. . . . . . . . . . . . . . . .
related tax effect
Amortization of stock-based compensation
expense . . . . . . . . . . . . . . . . . . . . . . .

—

—

1,020

—

Balance at June 30, 2009 . . . . . . . . . . . . 42,837
Comprehensive income:
Net income . . . . . . . . . . . . . . . . . . . . . .
Unrealized gain on foreign exchange

—

contracts, net of tax . . . . . . . . . . . . . .

Comprehensive income . . . . . . . . . . . . . .
Shares issued or canceled in connection

with employee stock incentive plan and
. . . . . . . . . . . . . . . .
related  tax  effect
Shares issued in connection with exercises
of  employee stock options . . . . . . . . . .
Amortization of stock-based compensation
expense . . . . . . . . . . . . . . . . . . . . . . .

—

—

145

40

—

Balance at June 30, 2010 . . . . . . . . . . . . 43,022
Comprehensive income:
Net income . . . . . . . . . . . . . . . . . . . . . .
Unrealized loss on foreign exchange

—

contracts, net of tax . . . . . . . . . . . . . .

Comprehensive income . . . . . . . . . . . . . .
Shares issued or canceled in connection

with employee stock incentive plan and
. . . . . . . . . . . . . . . .
related tax effect
Shares issued in connection with exercises
of  employee stock options . . . . . . . . . .
Excess tax benefit
. . . . . . . . . . . . . . . . .
Amortization of stock-based compensation
expense . . . . . . . . . . . . . . . . . . . . . . .

$418

$201,154

$31,378

$ (39)

$232,911

—

—

—

10

—

—

—

—

(151)

2,630

(44)

—

(44)

—

—

—

(3)

(3)

—

—

(44)

(3)

(47)

(141)

2,630

$428

$203,633

$31,334

$ (42)

$235,353

—

—

—

—

2

—

— 10,748

—

—

— 10,748

(500)

—

77

2,045

—

—

167

167

—

—

10,748

167

10,915

(500)

79

2,045

$430

$205,255

$42,082

$ 125

$247,892

—

—

—

—

—

—

9,579

—

9,579

—

—

116

2

47
—

—

—

—

(1)

60
980

1,836

—

—
—

—

—

(214)

(214)

—

—
—

—

9,579

(214)

9,365

1

60
980

1,836

Balance at June 30, 2011 . . . . . . . . . . . . 43,185

$432

$208,130

$51,661

$ (89)

$260,134

The accompanying notes are an integral part of these consolidated financial  statements.

F-5

Tuesday Morning Corporation

Consolidated Statements of Cash Flows

(In thousands)

Cash flows from operating activities:
Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net income  (loss)  to  net cash  provided by

operating activities:
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of financing fees . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock based compensation expense . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal of assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other non-cash items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in operating assets and liabilities:

Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid and other current assets . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended June 30,

2011

2010

2009

$

9,579

$ 10,748

$

(44)

16,103
1,018
2,332
238
3,355
(214)

(25,662)
(3,928)
(59)
2,731
(5,557)
17
(15)

15,583
1,059
2,206
1,382
261
167

(15,727)
441
(198)
12,416
5,552
(990)
(829)

16,796
709
2,615
631
(3,087)
4

17,382
1,095
1,519
(7,095)
170
8
1,537

32,240

Net cash provided by (used in) operating activities . . . . . . . . . . . .

(62)

32,071

Cash flows from investing activities:

Capital expenditures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sale of assets . . . . . . . . . . . . . . . . . . . . . . . .

(20,600)
100

(17,432)
—

(12,475)
—

Net cash used in investing activities . . . . . . . . . . . . . . . . . . .

(20,500)

(17,432)

(12,475)

Cash flows from financing activities:

Borrowings under revolving credit facility . . . . . . . . . . . . . . . . . .
Repayments under revolving credit facility . . . . . . . . . . . . . . . . . .
Change in cash overdraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from the exercise of employee stock options . . . . . . . . .
Excess tax benefit related to exercise  of stock  options . . . . . . . . .
Payment  of financing fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net cash provided by (used in) financing  activities . . . . . . . . . . . . .

Net increase (decrease) in cash and cash equivalents . . . . . . . . . . . .
Cash and cash equivalents, beginning  of period . . . . . . . . . . . . . . . .

152,352
(152,352)
15,400
60
980
—

16,440

(4,122)
23,522

61,605
(61,605)
3,391
79
—
(370)

3,100

17,739
5,783

Cash and cash equivalents, end of period . . . . . . . . . . . . . . . . . . . .

$ 19,400

$ 23,522

Supplemental cash flow information:

Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes paid (refunds received) . . . . . . . . . . . . . . . . . .

$

1,954
3,329

$ 1,796
5,655

232,756
(241,256)
(9,695)
—
—
(4,417)

(22,612)

(2,847)
8,630

5,783

1,784
(96)

$

$

The accompanying notes are an integral part of these consolidated financial  statements.

F-6

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(All dollar amounts in thousands, except per  share amounts)

(1) NATURE OF OPERATIONS AND SUMMARY OF  SIGNIFICANT ACCOUNTING POLICIES

We  operated 861 discount retail stores  in 43 states as of  June 30, 2011 (852 and 857 stores at
June 30, 2010 and 2009, respectively). We sell close-out home furnishings,  housewares, gifts  and related
items, which we purchase at below wholesale prices. Our stores are generally  open seven days  a week
and focus on  periodic ‘‘sales events,’’  that  occur in each month  except January  and July, which
historically have been weaker months for  retailers.  Our stores are normally closed for up to one  week
during the months of January and July  as  we  conduct physical inventories  at all of our stores.

(a) Basis of Presentation—The accompanying consolidated financial statements include the

accounts of Tuesday Morning Corporation, a Delaware corporation,  and its wholly-owned
subsidiaries. All intercompany balances  and  transactions have been eliminated in
consolidation. We operate our business  as a single operating segment.

(b) Cash and Cash Equivalents—Cash and cash equivalents are comprised of  credit  card

receivables and all highly liquid instruments with original maturities of  three months  or less.
Cash equivalents are carried at cost, which approximates fair  value. At  June  30, 2011 and
2010, credit card receivables from third party consumer  credit card providers were $3.6 million
and $3.2 million, respectively.

(c)

Inventories—Inventories, consisting of finished goods, are stated at the lower of cost or market
using the retail inventory method for store  inventory and the specific identification  method for
warehouse inventory. Amounts are removed from inventory  based on the retail  inventory
method which applies a cost-to-retail  ratio to our various  retail deductions (sales, markdowns,
shrink, etc.) to arrive at cost of sales.  Buying, distribution, freight costs and certain other
expenses are capitalized as part of inventory and are  expensed as cost of sales as  the related
inventory is sold. These capitalized expenses  included in  ending inventory totaled $29.5  million
and $27.4 million at June 30, 2011 and  2010, respectively. We  expensed $68.0 million,
$68.9 million, and $67.8 million, of such  capitalized inventory  costs in  cost of sales for the
fiscal years ended June 30, 2011, 2010, and 2009, respectively.

We  conduct semi-annual physical  inventories to measure quantities on-hand and make
appropriate adjustments to our financial statements. During periods for  which physical
observations do not occur, we utilize an estimate  for recording shrinkage reserves, based  on
past historical trends of physical inventory results. These shrinkage reserves may require a
favorable or unfavorable adjustment to actual  results to the extent  our subsequent actual
physical inventories yield a different result. We use  markdowns  to  promote  the effective and
timely sale of merchandise. Temporary  markdowns are  for a designated  period of time with
markdowns recorded based on quantities sold during the period. Permanent markdowns vary
in timing throughout the year, but are charged  to  cost of sales immediately based on total
quantities on-hand in the stores. We  review  all inventory at the end  of  each  quarterly period
to ensure all necessary price actions are  taken  to  adequately value our inventory  at the lower
of cost or market. These actions which involve  actual or planned permanent markdowns are
considered by management to be the appropriate prices to stimulate demand for the
merchandise. Actual required permanent markdowns could differ materially  from
management’s initial estimates based on  future customer demand or economic conditions.

F-7

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(1) NATURE OF OPERATIONS AND SUMMARY OF  SIGNIFICANT ACCOUNTING POLICIES
(Continued)

(e) Property and Equipment—Property and equipment are stated at cost. Buildings, furniture,

fixtures, leasehold improvements and equipment are depreciated on a straight-line basis over
the estimated useful lives of the assets as follows:

Estimated Useful Lives

Buildings . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . .
Leasehold improvements . . . . . . . . .

Equipment . . . . . . . . . . . . . . . . . . .

30 years
3  to  7 years
Shorter of lease life or life of
improvement
5  to  10 years

Upon sale or retirement of an asset, the related cost and accumulated depreciation are
removed from our accounts and any gain or loss is recognized in  the statement of operations.
Expenditures for maintenance, minor renewals  and  repairs are  expensed  as incurred,  while
major replacements and improvements  are capitalized.

(f) Deferred Financing Costs—Deferred financing costs represent fees paid in  connection with

obtaining bank and other long-term financing. These fees are amortized over  the term of the
related financing using the effective interest method.

(g) Income Taxes—Income taxes are accounted for under the  asset and liability method. Deferred

tax assets and liabilities are recognized for  the future tax consequences attributable to
differences between the financial statement  carrying amounts of existing assets and liabilities
and their respective tax bases. Deferred tax assets and liabilities are measured using statutory
tax rates expected to apply to taxable income in the years in  which those  temporary
differences are expected to be recovered or settled. The effect on deferred  tax assets and
liabilities of a change in tax rates is recognized in income in  the period that  includes the date
of enactment. We file our annual federal  income  tax return  on a consolidated basis.
Furthermore, we recognize uncertain tax positions when we have determined it is  more likely
than not that a tax position will be sustained  upon examination. However, new information
may become available or applicable laws  or regulations  may  change thereby resulting in a
favorable or unfavorable adjustment to amounts recorded.

(h) Self Insurance Reserves—We use a combination of insurance  and self-insurance  plans  to

provide for the potential liabilities associated  with workers’ compensation, general liability,
property insurance, director and officers’ liability insurance, vehicle liability and employee
health care benefits. Our stop loss limits per claim are $500,000 for  workers’ compensation,
$250,000 for general liability, and $150,000  for  medical.  Liabilities  associated with  the risks
that are retained by us are estimated,  in part,  by  historical claims  experience,  severity factors
and the use of loss development factors.

The insurance liabilities we record are primarily influenced by changes  in payroll  expense,

sales, number of vehicles, and the frequency  and  severity of claims;  and include a reserve for
claims incurred but not yet reported. Our estimated reserves  may be materially different from our

F-8

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(1) NATURE OF OPERATIONS AND SUMMARY OF  SIGNIFICANT ACCOUNTING POLICIES
(Continued)

future actual claim costs, and, when  required  adjustments to our  estimate reserves are identified,
the liability will be adjusted accordingly in  that period. During the  fourth quarter of  fiscal  2011, we
made reductions of approximately $1.4 million to our workers’ compensation liability and
associated current period insurance expense due to reductions in projected actuarially  determined
ultimate  losses resulting from improvements in claims experience. In recent years, we  have
enhanced our safety programs that have generated  an overall decrease in workers compensation
and general liability losses. Our self-insurance  reserves  for  workers’ compensation, general liability
and medical were $6.9 million, $2.6 million,  and $1.3  million  at June 30,  2011, respectively;
$9.1 million, $2.2 million, and $1.2 million at  June  30, 2010, respectively;  $9.1 million, $1.8 million,
and $1.1 million at June 30, 2009, respectively.

We  recognize insurance expenses based on  the date of an occurrence  of  a loss including  the

actual and estimated ultimate costs of our claims. Claims are paid from our reserves and our
current period insurance expense is adjusted for the difference in prior period recorded  reserves
and actual payments. Current period insurance  expenses also  include  the amortization of our
premiums paid to our insurance carriers. Expenses  for workers’ compensation,  general liability and
medical insurance were $1.7 million,  $3.2  million and $9.1 million, respectively, for the fiscal year
ended June 30, 2011; $3.9 million, $3.3  million and $8.5 million, respectively, for the fiscal year
ended June 30, 2010; and $3.2 million, $3.0 million and $7.9  million, respectively, for  the fiscal
year ended June 30, 2009.

(i) Revenue Recognition—Sales are recorded at the point of sale and conveyance  of  merchandise

to customers. Sales are net of estimated returns and  exclude  sales  tax.

(j) Advertising—Costs for direct  mail, television, radio, newspaper,  and other media are expensed

as the advertised events take place. Advertising expenses for the fiscal  years ended  June  30,
2011, 2010, and 2009 were $28,094, $26,963, and $30,698, respectively. We  do  not  receive
money from vendors to support our advertising expenditures. As  of June  30, 2011, there was
prepaid advertising of $522 compared to prepaid advertising of  $444 at June 30,  2010.

(k) Use of Estimates—The preparation of the consolidated financial statements in conformity with
U.S. generally accepted accounting principles requires management  to  make  estimates and
assumptions that affect the reported amounts  of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the consolidated financial  statements, and the
reported amounts of revenues and expenses during  the reporting period.  Actual results  could
differ from those estimates.

(l) Financial Instruments—The fair value of financial instruments  is determined by  reference to
various  market data and other valuation techniques  as appropriate. The only financial
instruments we carry are our revolving  credit facility and foreign currency  exchange contracts
for merchandise purchases denominated in  foreign currency.

We  enter into foreign currency forward  exchange  contracts with a  major financial institution
that participates in our revolving credit facility to manage and reduce the impact of
fluctuations in foreign currency exchange rates on  certain contractual merchandise purchases
with international vendors between the order and payment dates,  which generally  approximate

F-9

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(1) NATURE OF OPERATIONS AND SUMMARY OF  SIGNIFICANT ACCOUNTING POLICIES
(Continued)

2 to 6 months. We do not utilize derivative  financial instruments for trading or speculative
purposes.

We  account for our foreign currency  forward contracts as cash flow hedges in  accordance  with
generally accepted accounting principles of the  United States. Changes in the fair value  of  the
contracts that are considered to be effective are  recorded in other  comprehensive income
(loss) until the hedged item is recorded in earnings. Effective cash  flow hedges are reclassified
out of other comprehensive income (loss) and into cost of sales  when  the hedged inventory  is
sold. Ineffective cash flow hedges are  recorded  in other income  or  loss and were not material
for the periods presented. The effect of foreign  exchange contracts on our financial  position
or results of operations historically and  for the periods  presented is and  has been immaterial.

(m) Impairment of Long-Lived Assets and Long-Lived Assets to  Be  Disposed Of—Long-lived assets,
principally property and equipment and leasehold improvements, are reviewed for impairment
when circumstances indicate the carrying value of an  asset may not be recoverable. For assets
that are to be held and used, an impairment is recognized when  the estimated undiscounted
cash flows associated with the asset or group  of  assets is  less than their carrying  value. If
impairment exists, an adjustment  is made to write the asset  down to its fair  value, and a loss is
recorded as the difference between the carrying value and fair value. Fair values are
determined based on quoted market  values, discounted cash  flows or internal  appraisals, as
applicable. Assets to be disposed  of are reported  at the  lower of  the  carrying amount or fair
value less costs to sell. Impairment of long-lived assets  has not had a material impact on our
financial position, results of operations or  liquidity for  the periods  presented.

(n) Share-Based Compensation—We recognized stock-based compensation costs under the

requirements of U.S. generally accepted accounting principles  as follows:

Amortization of stock-based compensation during

Fiscal Years Ended June 30,

2011

2010

2009

the period . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,836 $2,045 $ 2,630
(1,082)

Amounts capitalized in inventory . . . . . . . . . . . . .
Amount recognized and charged to cost of goods

(715)

(500)

sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

996

876

1,067

Amounts charged against income for the period

before tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,332 $2,206 $ 2,615

Consistent with prior years, the fair value of each stock  option granted during  the fiscal year
ended June 30, 2011 was estimated at the  date of  grant using a  Black-Scholes option  pricing
model.  The expected term of an option is  based on  our  historical review of employee  exercise
behavior based on the employee class (executive or non-executive) and  based on our
consideration of the remaining contractual  term if limited exercise activity  existed for a certain
employee class.

F-10

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL  STATEMENTS (Continued)

(All dollar amounts in thousands, except per share amounts)

(1) NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(Continued)

The risk-free interest rate is the constant maturity  risk  free interest  rate for U.S. Treasury
instruments with terms consistent with the expected lives of  the awards. The  expected volatility
is based on both the historical volatility of our stock based  on our historical stock prices  and
implied volatility of our traded stock options.

These factors were as follows:

Fiscal Years Ended June 30,

2011

2010

2009

Weighted average risk-free interest

rate . . . . . . . . . . . . . . . . . . . . . . .
Expected life of options (years) . . . .
Expected stock volatility . . . . . . . . . .
Expected dividend yield . . . . . . . . . .

1.3 - 2.3% 1.8 - 3.0% 1.6 - 3.4%
4.4 - 6.0
3.1 - 5.4
62.5 - 82.2% 64.8 - 75.6% 49.5 - 64.8%
0.0%

4.4 - 6.0

0.0%

0.0%

(o) Net Income (Loss) Per Common Share—Basic net income (loss) per common share for the

fiscal years ended June 30, 2011, 2010,  and  2009, was calculated by dividing net income (loss)
by the weighted average number of common shares outstanding  for  each period.  Diluted net
income (loss) per common share for the fiscal years ended June 30, 2011, 2010, and 2009, was
calculated by dividing net income (loss) by the weighted average number of common shares
including the impact of dilutive common stock equivalents. See  Note 10.

(p) Recent Accounting Pronouncements—In January 2010, the Financial Accounting  Standards

Board (‘‘FASB’’) issued Accounting Standards  Update  No. 2010-06, Fair Value Measurements
and Disclosures (Topic 820): Improving  Disclosures about Fair Value Measurements. This
standard amends the disclosure guidance with  respect to fair value measurements for both
interim and annual reporting periods. Specifically, this standard requires separate disclosure of
significant transfers of assets or liabilities between Level  1 and Level 2 fair value
measurements, and separate disclosures  of  fair value measurements for purchases, sales,
issuances and settlements that use unobservable inputs  (Level 3), and  more robust  disclosure
of the valuation techniques and inputs used to measure recurring  and  nonrecurring fair value
measurements (e.g. Level 2 and Level 3  measurements). These more  robust disclosures and
separate disclosure of significant transfers of  assets or liabilities  between Level  1 and  Level  2
fair value measurements was effective for us as  of December 15, 2009. The separate
disclosures of fair value measurements  for purchases,  sales and settlements that use
unobservable inputs (Level 3) is effective beginning with our fiscal year  beginning July 1, 2011.
However, at this time, the Company  does  not  have any material Level 1,  2 or 3  assets or
liabilities that require disclosure for the past or  future fiscal years.

In April 2011, the FASB issued Accounting Standards Update No. 2011-04: Amendments to
Achieve Common Fair Value Measurement and Disclosure Requirements in  U.S. GAAP and
IFRS. The Amendments change the wording  used  to  describe the requirements in U.S. GAAP
for measuring fair value and for disclosing information about fair value  measurements.
Specifically, the amendments clarify the intent around applying existing  fair value
measurements and disclosure requirements, as  well as,  those that change a particular principle

F-11

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(1) NATURE OF OPERATIONS AND SUMMARY OF  SIGNIFICANT ACCOUNTING POLICIES
(Continued)

or requirement for measuring fair value  or disclosing information about  fair value
measurements. These amendments are  to  be  applied  prospectively for annual periods
beginning after December 15, 2011, and early application is not  permitted. Due  to  the level of
immateriality of the Level 1, 2 and 3 assets and liabilities  that  are  addressed with these
amendments, the Company does not believe  that  any  of  these amendments  will  have a
material effect on its consolidated financial statements.

(q) Other Comprehensive Income (Loss)—Comprehensive income (loss) represents our change in
equity (net assets), during a period, from transactions and other  events and circumstances
from non-owner sources. It includes all changes in equity during a period except those
resulting from investments or distributions  by or  to  owners. The  components  of comprehensive
income (loss) are reported in the Consolidated Statements of Stockholders’ Equity.
Comprehensive income (loss) includes the change in  fair value of our foreign  currency  forward
contracts.

(r) Off-Balance Sheet or Variable Interest Arrangements—We do not have  off-balance sheet

arrangements, transactions with unconsolidated, limited purpose or variable interest entities,
nor do we have material transactions  or commitments  involving related  persons or  entities.

(2) PROPERTY AND EQUIPMENT

Property and equipment, net of accumulated depreciation,  consisted of the  following at:

June 30,

2011

2010

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

8,504
43,197
88,952
54,782
14,250

$

8,504
41,526
76,089
52,129
12,055

Less accumulated depreciation . . . . . . . . . . . . . . . . . . . . . .

209,685
(132,703)

190,303
(117,480)

Net property and equipment . . . . . . . . . . . . . . . . . . . . . .

$ 76,982

$ 72,823

F-12

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(3) DEBT

On December 15, 2008, we entered into  a new  credit  agreement providing  for an  asset-based,
five-year  senior secured revolving credit facility (the ‘‘Revolving Credit Facility’’) in the  amount  of up to
$150.0 million which matures on December 15, 2013.  On January 28, 2009, we entered into an
amendment to increase the amount of  the revolver from $150.0 million  to  $180.0 million. The revolving
credit facility may be increased by up to an additional $70.0 million, not to exceed an aggregate total
commitment of $250.0 million. Our indebtedness under  the credit  facility is secured  by  a lien  on
substantially all of our assets. The revolving credit facility contains, among  other  things,  a ‘‘clean down’’
provision  requirement that the sum of the aggregate  principal amount of  the outstanding loans and
undrawn letters of credit may not exceed  $45.0 million for 30  consecutive  days during the period from
December 28 through January 31. On January  29, 2010,  we entered  into  a second amendment to the
Revolving Credit Facility to increase the  clean down limit to $65.0 million. The  Revolving Credit
Facility contains certain restrictive covenants, which  affect, among others,  our ability  to  incur  liens or
incur additional indebtedness, sell assets or merge or consolidate  with any other entity. Unless
borrowings and letters of credit exceed 82.5% of the maximum amounts  available under the revolving
credit facility or an event of default exists,  the Company does not have to comply with any financial
covenants. Should such an event occur,  the Company  is required to comply with  a consolidated fixed
charge  coverage ratio of 1:1. As of June  30, 2011, we  were  in compliance with all required  covenants.
Interest expense of $3.1 million for fiscal 2011  was  due primarily to commitment fees of $1.5  million,
the amortization of financing fees of $1.1 million and $0.5 million in  interest  expense on borrowings.

At June  30, 2011, we had no outstanding amounts under the Revolving  Credit  Facility,  $8.3 million

of outstanding letters of credit and availability of  $124.1 million  under the  Revolving  Credit Facility.
Letters  of credit under the Revolving Credit Facility are primarily for self-insurance purposes. We  incur
commitment fees of up to 0.75% on  the unused portion of the Revolving Credit Facility. Any
borrowing under the Revolving Credit Facility incurs interest at LIBOR or the prime  rate, depending
on the type of borrowing, plus an applicable  margin. These  rates are increased or reduced as our
average daily availability changes.

(4) ACCRUED LIABILITIES

Accrued liabilities consist of the following:

June 30,

2011

2010

Sales tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Self-insurance reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Wages & benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 2,428
10,771
4,809
1,361
9,391

$ 3,099
12,546
8,333
1,495
8,844

Total accrued liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$28,760

$34,317

F-13

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL  STATEMENTS (Continued)

(All dollar amounts in thousands, except per share amounts)

(5) INCOME TAXES

Income tax expense (benefit) consists of:

Current

Deferred

Total

Fiscal Year Ended June 30, 2011

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,222
391

$ 3,090
265

$5,312
656

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,613

$ 3,355

$5,968

Fiscal Year Ended June 30, 2010

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$4,621
539

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,160

$

$

701
60

761

$5,322
599

$5,921

Fiscal Year Ended June 30, 2009

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State and local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,739
184

$(2,715) $
(233)

24
(49)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,923

$(2,948) $ (25)

A reconciliation of the expected federal income tax expense (benefit) at the statutory income tax

rate to the actual tax expense (benefit) follows (based upon a tax rate of  35%):

Expected federal income tax expense (benefit) . . . . . . . . . .
State income taxes, net of related federal  tax benefit . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$5,442
403
123

$5,834
441
(354)

$ (25)
139
(139)

Total tax expense (benefit) . . . . . . . . . . . . . . . . . . . . . . . .

$5,968

$5,921

$ (25)

Fiscal Year Ended
June 30,

2011

2010

2009

F-14

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(5) INCOME TAXES (Continued)

The tax effects of temporary differences  that give rise to significant  portions of the  deferred tax

assets and liabilities were as follows:

2011

June 30,

2010

2009

Deferred tax assets:

Current:

Other payroll and benefits . . . . . . . . . . . . . . . . . .
Inventory reserves . . . . . . . . . . . . . . . . . . . . . . . .
Self-insurance reserves . . . . . . . . . . . . . . . . . . . .
Stock-compensation . . . . . . . . . . . . . . . . . . . . . .
Other current liabilities . . . . . . . . . . . . . . . . . . . .

$

845
872
4,093
4,038
1,269

$

884
458
4,739
3,358
273

$

797
1,128
4,534
3,408
827

Noncurrent:

Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,221

1,212

1,588

Total gross deferred tax assets . . . . . . . . . . . . . . . . .

$12,338

$10,924

$12,282

Deferred tax liabilities:

Current:

Inventory costs . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid supplies . . . . . . . . . . . . . . . . . . . . . . . . .

$ 7,584
3,086

$ 7,315
2,685

$ 6,841
2,307

Non-current:

Property and equipment . . . . . . . . . . . . . . . . . . .

6,518

2,419

3,868

Total gross deferred tax liabilities . . . . . . . . . . . . . .

17,188

12,419

13,016

Net deferred tax liability . . . . . . . . . . . . . . . . . . . . .

$ 4,850

$ 1,495

$

734

We  expect the deferred tax assets at June 30, 2011 to be fully recovered and  the deferred tax
liabilities at June 30, 2011 to be fully  satisfied through the  reversal  of taxable temporary differences in
future years as a result of normal business activities. Accordingly, no valuation allowance for  deferred
tax assets was considered necessary as  of  June 30,  2011.

Accounting for Uncertainty in Income Taxes—The Company or one of its subsidiaries  files income

tax returns in the U.S. federal jurisdiction, and various  state jurisdictions. With few exceptions, the
Company is no longer subject to U.S.  federal, state  and local income tax examinations by tax
authorities for years before 1999. The Internal Revenue Service (IRS) has concluded an examination of
the Company for years ending on or  before  June  30, 2007.

F-15

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(5) INCOME TAXES (Continued)

A reconciliation of the beginning and  ending amount of unrecognized tax benefits is as follows:

Balance at June 30, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . .
Reductions for tax positions of prior  years . . . . . . . . . . . . . . . . . . . . . . . . .

Balance at June 30, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . .
Reductions for settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,091
12
(68)

$1,035
33
(429)

Balance at June 30, 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions for tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 639
22

Balance at June 30, 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 661

The balance at June 30, 2011, that, if  recognized, would affect the effective  tax rate is  $661. The
Company classifies and recognizes interest and  penalties accrued related to unrecognized tax benefits in
income tax expense. During the years  ended  June 30, 2011, 2010,  and  2009, we recognized, net of  tax
effect $22, $23, and $33, in interest, respectively.  We paid interest, net of  tax, of $92  and $13  during the
fiscal years ended June 30, 2010, and  2009, respectively. No  interest was paid  in the tax year ended
June 30, 2011.

We  do not anticipate that the total amount of unrecognized tax  benefits will significantly increase

or decrease the effective tax rate within  12 months of June 30, 2011.

(6) STOCK-BASED INCENTIVE PLANS

Stock Option Awards—We have established the Tuesday Morning Corporation 1997  Long-Term

Equity Incentive Plan, as amended (the  ‘‘1997 Plan’’), the Tuesday Morning  Corporation 2004
Long-Term Equity Incentive Plan, as amended  (the  ‘‘2004 Plan’’), and the Tuesday Morning
Corporation 2008 Long-Term Equity  Incentive Plan (the ‘‘2008  Plan’’),  which allow for  the granting of
stock options to directors, officers and  key  employees of, and certain other  key  individuals who perform
services for us and our subsidiaries. The 1997 Plan authorized  grants of options to purchase up  to
4,800,000 shares of authorized, but unissued common stock. Equity awards may  no longer be granted
under the 1997 Plan but options granted  under the plan are  still exercisable. The 2004  Plan  and the
2008 Plan authorize grants of options to purchase up to 2,000,000 and  2,500,000 shares, respectively, of
authorized, but unissued common stock.

Stock options are awarded with a strike price at a fair market value  equal to the average  of  the
high and low trading prices of our common stock on  the date of grant in the  1997 Plan and  the 2004
Plan. Stock options are awarded with a  strike price at a fair  market  value  equal to the closing price  of
our  common stock on the date of the grant  in the 2008  Plan.

Options granted under the 1997 Plan and the 2004 Plan typically vest over  periods of  three to five

years and expire ten years from the date  of grant while options granted under  the 2008 Plan typically
vest over periods of one to three years  and  expire ten years from the date  of grant. Options  granted
under the 2004 Plan and the 2008 Plan  may have certain performance requirements  in addition to
service terms. If the performance conditions are not satisfied, the options are forfeited. No options with

F-16

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(6) STOCK-BASED INCENTIVE PLANS (Continued)

performance conditions were outstanding  as of June  30, 2011. The exercise  prices of stock options
outstanding on June 30, 2011, range between $0.63  and $35.23, which represents  the fair market value
of our common stock on the date the  options were  granted. At June 30, 2011,  all  shares available
under the 1997 Plan had been granted and the 1997 Plan terminated pursuant  to  its terms as of
December 29, 2007. There were 453,731  and  669,372 shares available for grant under the  2004 Plan
and the 2008 Plan at June 30, 2011,  respectively.

Following is a summary of transactions relating to the 1997  Plan,  2004 Plan and  2008 Plan options

for the fiscal years ended June 30, 2011, 2010, and 2009  (share amounts  in thousands):

Weighted-
Average
Exercise
Price

Weighted-
Average
Remaining
Contractual
Term (Years)

Aggregate
Intrinsic
Value

Number of
Shares

Options Outstanding at June 30, 2008 (vested or  expected
to vest) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted during year . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited or expired during year . . . . . . . . . . . . . . . . . . .

Options Outstanding at June 30, 2009 . . . . . . . . . . . . . . .
Granted during year . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised during the year . . . . . . . . . . . . . . . . . . . . . .
Forfeited or expired during year . . . . . . . . . . . . . . . . .

Options Outstanding at June 30, 2010 . . . . . . . . . . . . . . .
Granted during year . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised during the year . . . . . . . . . . . . . . . . . . . . . .
Forfeited or expired during year . . . . . . . . . . . . . . . . .

Options Outstanding at June 30, 2011 . . . . . . . . . . . . . . .

Exercisable at June 30, 2011 . . . . . . . . . . . . . . . . . . . . . .

2,000
1,751
(764)

2,987
68
(40)
(89)

2,926
512
(46)
(597)

2,795

2,000

17.66
2.14
6.73

11.37
4.05
2.02
7.64

11.43
3.84
1.29
9.39

10.68

$13.63

4.98

—

6.02

2,492

5.09

$3,051

5.78

4.64

$3,943

$2,687

The weighted average grant date fair  value  of  stock options granted during the fiscal  years  ended

June 30, 2011, 2010, and 2009, was $2.06, $2.42,  and  $1.01,  respectively.  The  intrinsic  value of vested
shares at June 30, 2011 is $2,687.

There were options to purchase 46,165 and 39,268 shares of our common stock, which were
exercised during the fiscal years ended June 30, 2011, and June  30, 2010, respectively. There were no
options exercised during the fiscal year ended June 30, 2009.  The  aggregate intrinsic value  of  stock
options exercised was $60 thousand and  $79 thousand during the fiscal years  ended June 30, 2011,  and
2010, respectively. At June 30, 2011 we  had  $1,042 thousand of total  unrecognized stock-based
compensation expense related to stock  options that is  expected to be recognized over a  weighted
average period of 1.77 years.

F-17

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL  STATEMENTS (Continued)

(All dollar amounts in thousands, except per share amounts)

(6) STOCK-BASED INCENTIVE PLANS (Continued)

The following table summarizes information about stock options outstanding at June 30,  2011

(share amounts in thousands):

Range of Exercise Prices

$0.63 -  $0.63 . . . . . . . . . . . . . . . .
$1.07 -  $1.07 . . . . . . . . . . . . . . . .
$1.24 -  $2.65 . . . . . . . . . . . . . . . .
$3.74 -  $3.74 . . . . . . . . . . . . . . . .
$4.06 -  $20.01 . . . . . . . . . . . . . . .
$20.02 - $20.02 . . . . . . . . . . . . . .
$20.04 - $35.23 . . . . . . . . . . . . . .

Options Outstanding

Options Exercisable

Number
Outstanding

Weighted Average
Remaining
Contractual Life
(Years)

Weighted
Average
Exercise Price
Per Share

Number
Exercisable

Weighted
Average
Exercise Price
Per Share

7
600
403
467
411
51
856

2,795

7.70
7.38
7.66
9.17
4.92
4.82
2.37

5.78

$ 0.63
1.07
1.34
3.74
13.00
20.02
24.00

$10.68

3
525
235
—
330
51
856

2,000

$ 0.63
1.07
1.27
—
14.67
20.02
24.00

$13.63

Restricted Stock Awards—Under the terms of the 1997 Plan, the 2004 Plan, and the 2008 Plan, we

may also grant restricted stock to directors,  officers, key employees and certain other key individuals
who perform services for us and our subsidiaries. Restricted  stock awards are  not  transferable, but  bear
certain rights of common stock ownership  including  voting  and dividend rights. Shares are valued at the
fair market price of our common stock at the  date of award. The weighted average  grant date fair
value of restricted stock awards granted  during the  fiscal  years ended  June 30, 2011, 2010,  and 2009,
was $4.95, $3.43, and $2.45, respectively. Shares may be subject to certain performance requirements. If
the performance requirements are not met, the restricted  shares  are  forfeited.  At  December 31, 2007,
all shares under the 1997 Plan had been granted and the  1997  Plan  terminated pursuant to its terms as
of December 29, 2007. Under the 2004 Plan and the  2008 Plan, as of June 30, 2011,  there were 410,121
shares of restricted stock outstanding  with  award vesting periods of one to three years and  a weighted
average fair value of $2.31 per share.  Compensation expense related to restricted shares is recognized
ratably over the requisite service period. For restricted shares with  performance provisions, we  estimate
whether the performance conditions of the restricted  shares are probable  to  be  met for those  shares
awarded with performance conditions.  If in  the estimate of management,  those performance conditions
will not be met, we do not record expenses  related to those  performance based  restricted shares.  All
restricted shares with performance requirements were forfeited  as of June 30,  2011. Expense recorded
for all restricted stock awards totaled $1,292, $1,286, and $1,136 for the fiscal  years  ended June 30,
2011, 2010, and 2009, respectively. At  June 30, 2011,  we had  $532 of total unrecognized stock-based
compensation expense related to restricted stock awards that  is expected to be recognized  over a
weighted average period of 0.83 years.

F-18

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL  STATEMENTS (Continued)

(All dollar amounts in thousands, except per share amounts)

(6) STOCK-BASED INCENTIVE PLANS (Continued)

The following table summarizes information about restricted stock  awards outstanding  at June 30,

2011 (share amounts in thousands):

Number of Weighted-Average

Shares
(thousands)

Fair Value at
Date of Grant

Outstanding at June 30, 2008 . . . . . . . . . . . . . . . . . . . .
Granted during year . . . . . . . . . . . . . . . . . . . . . . . . .
Vested during year . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited during year . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at June 30, 2009 . . . . . . . . . . . . . . . . . . . .
Granted during year . . . . . . . . . . . . . . . . . . . . . . . . .
Vested during year . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited during year . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at June 30, 2010 . . . . . . . . . . . . . . . . . . . .
Granted during year . . . . . . . . . . . . . . . . . . . . . . . . .
Vested during year . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited during year . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding at June 30, 2011 . . . . . . . . . . . . . . . . . . . .

376
1,830
(245)
(810)

1,151
197
(493)
(51)

804
156
(511)
(39)

410

$5.00
2.45
4.48
3.93

$1.79
3.43
2.20
2.58

$1.89
4.95
2.49
1.74

$2.31

(7) OPERATING LEASES

We  lease substantially all store locations  under non-cancelable operating leases.  Our leases

generally are for a five-year period with two five-year  renewal options and, in very limited
circumstances, our leases involve a tenant  allowance  for  leasehold  improvements.  We record rent
expense ratably over the life of the lease  beginning with  the date we take  possession of or have  the
right to use the premises, and if our leases  provide for a tenant allowance, we record the landlord
reimbursement as a liability and ratably  amortize  the liability as a reduction to rent  expense over  the
lease term beginning with the date we  take possession of or control the physical access to the premises.
Leases for new stores also typically allow us the ability to terminate a lease  after 24 to 36  months if the
store does not achieve sales expectations. Future minimum rental payments under  leases are as  follows:

Fiscal Years Ending June 30,

2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 61,569
48,314
33,890
20,575
10,707
4,565

Total minimum rental payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$179,620

F-19

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(7) OPERATING LEASES (Continued)

Rent expense for the fiscal years ended June 30, 2011,  2010, and 2009 was $78,791,  $79,184, and

$80,144, respectively. Rent expense includes rent for store locations and warehouses. Rent  based on
sales is not material to our financial statements.

(8) 401(K) PROFIT SHARING PLAN AND STOCK PURCHASE PROGRAM

We  have a 401(k)  profit sharing plan for the  benefit of our full-time, eligible  employees after  six
months of service. Under the plan, eligible  employees may request us to deduct  and contribute from
1% to 20% of their salary to the plan,  subject to Internal Revenue Service Regulations. We match each
participant’s contribution up to 4% of  participant’s compensation. We expensed contributions  of  $1,027,
$983, and $972 for the fiscal years ended June  30, 2011, 2010, and 2009.

(9) LEGAL PROCEEDINGS

During  2001 and 2002, we were named as  a defendant in  three complaints filed in the  Superior

Court of California in and for the County of Los Angeles. The plaintiffs sought to certify  a statewide
class made up of some of our current  and former  employees,  which they  claim are owed compensation
for overtime wages, penalties and interest.  The plaintiffs also sought attorney’s fees and costs.  In
October 2003, we entered into a settlement  agreement with  a  sub-class of these plaintiffs consisting of
managers-in-training and management trainees  which was  paid  in November  2005 with no material
impact to our financial statements. A store manager class was certified. However, in August 2008, our
motion for de-certification of the class  of  store managers was  granted,  thereby dismissing  their  class
action claim. The California Court of  Appeals upheld the  trial court’s  de-certification order  and the
California Supreme Court has declined to review that decision. We  settled the individual  claims  of two
plaintiffs in the lawsuit with no material impact on  our  financial statements.  In  addition, approximately
75 individual plaintiffs initially chose to pursue their claims individually  and  have filed  separate lawsuits
against us alleging overtime violations. Some of  these cases  have been  voluntarily  dismissed and there
are now approximately 50 separate lawsuits  pending. Three of the individual lawsuits  have proceeded to
trial and Statements of Decision have been issued, but  judgments have not yet  been entered.  The  three
employees whose cases were already tried  were found to be  improperly classified as  exempt employees.
Tuesday Morning plans to appeal these  determinations.  In  any event, Tuesday Morning does not expect
these decisions to have a material impact on our financial statements. Several of the other individual
cases are scheduled for trial this year.

A similar lawsuit, which also alleges claims  concerning meal  and  rest  periods, was filed in  Orange

County, California in 2004, by managers, managers-in-training and assistant managers, and an amended
complaint was filed in July 2007. In December 2008, the  four plaintiffs abandoned their class action
claim and have elected to pursue their individual claims as well as claims under California’s Private
Attorney General Act with respect to such allegations. The Court has found in  our  favor  on all claims
and a final judgment has been entered. The  plaintiffs  have chosen not to pursue an appeal. A
companion lawsuit alleging the same claims was filed in Orange County Superior Court in  December
2008 on behalf of approximately thirty-four additional  individual plaintiffs. This lawsuit includes a  claim
under California’s Private Attorney General Act. No  trial date  has yet been set in that case and we do
not expect this case to have a material impact on our financial statements. In January 2010,  an
additional plaintiff filed suit against us in Orange County Superior Court alleging claims for overtime

F-20

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(9) LEGAL PROCEEDINGS (Continued)

compensation and meal and rest period violations. The case was filed as a limited jurisdiction case and
was tried earlier this year. The Judge  has issued  a Statement of  Decision finding  that  the employee was
improperly classified as an exempt employee,  but judgment has not yet been entered. Tuesday Morning
plans to appeal this determination. In  any event,  Tuesday Morning does not expect this  decision to have
a material impact on our financial statements.

In July 2009, a lawsuit alleging failure to pay overtime  compensation was filed in Alabama by a

former store manager. The plaintiff sought to certify a class action made  up current  and former  store
managers. In fiscal 2010, we filed a request with the  court  to  deny this motion.  The court has not ruled,
and no trial date has been set. Tuesday  Morning will rigorously defend its position at trial, and  does
not expect these complaints to have a  material impact on our  financial statements.

In December 2008, a class action lawsuit was filed by hourly, non-exempt employees  in the
Superior Court of California in and for  the County  of  Los  Angeles, alleging  claims covering meal  and
rest period violations. The parties are presently conducting discovery. We  do  not  expect this complaint
to have a material impact on our financial statements.

In February 2010, a store manager filed an individual  suit against  us in Los Angeles Superior
Court alleging claims for disability discrimination,  harassment, retaliation, failure  to  accommodate,
failure to engage in good faith interactive  process, violation  of the Family  Medical Leave Act/California
Family Rights Act, violation of public  policy, failure to prevent retaliation, harassment and
discrimination, breach of contract, breach  of  covenant of good  faith and fair dealing, and intentional
infliction of emotional distress. The case was settled  earlier this year with  no material impact on our
financial statements.

We  intend to vigorously defend all pending  actions. We do not believe these  or any  other legal
proceedings pending or threatened against us would have  a material adverse effect on our financial
condition or results of operations.

(10) EARNINGS PER COMMON SHARE

The following table sets forth the computation of basic  and diluted  earnings  per  common share:

Fiscal Year Ended June 30,

2011

2010

2009

Net income (loss) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Income to participating securities . . . . . . . . . . . .

(in thousands, except per share
data)
$10,748
245

$ 9,579
130

$

(44)
(1)

Net Income (loss) attributable to common shares . . . .

$ 9,449

$10,503

$

(43)

Weighted average common shares outstanding—basic .
Effect of dilutive stock equivalents . . . . . . . . . . . . . . .

42,493
585

41,920
563

41,505
—

Weighted average commons shares outstanding—

dilutive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$43,078

$42,483

$41,505

Net income (loss) per common share—basic . . . . . . . .
Net income (loss) per common share—diluted . . . . . .

$
$

0.22
0.22

$
$

0.25
0.25

$ —
$ —

F-21

TUESDAY MORNING CORPORATION

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

(All dollar amounts in thousands, except per  share amounts)

(10) EARNINGS PER COMMON SHARE (Continued)

Options representing rights to purchase shares of common stock of 1,785,456  at June 30, 2011,
1,839,956 at June 30, 2010 and 1,787,000 at June 30, 2009 were  not  included in the diluted earnings
(loss) per share calculation because the assumed exercise  of  such options would have  been anti-dilutive.

(11) QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

A summary of the unaudited quarterly results is as  follows for  the years ended June 30,  2011 and

2010:

Quarters Ended(1)

Sept. 30,
2010

Dec. 31,
2010

March 31,
2011

June 30,
2011

Net sales . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . .
Operating income (loss) . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . .
Basic earnings (loss) per share . . . . . . .
Diluted earnings (loss) per share . . . . . .

Net sales . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . .
Operating income (loss) . . . . . . . . . . . .
Net income (loss) . . . . . . . . . . . . . . . . .
Basic earnings (loss) per share . . . . . . .
Diluted earnings (loss) per share . . . . . .

$172,756
66,798
(3,483)
(2,645)
(0.06) $
(0.06) $

$279,312
107,179
28,370
17,261
0.40
0.40

$
$

$174,316
66,696
(5,245)
(3,635)
(0.08) $
(0.08) $

$194,766
72,643
(1,599)
(1,402)
(0.03)
(0.03)

$
$

Quarters Ended(1)

Sept. 30,
2009

Dec. 31,
2009

March 31,
2010

June 30,
2010

$165,867
63,379
(6,933)
(4,661)
(0.11) $
(0.11) $

$289,615
109,463
30,168
18,450
0.43
0.43

$
$

$172,000
64,560
(6,254)
(4,336)

$
$

(0.10) $
(0.10) $

$200,783
76,593
3,165
1,295
0.03
0.03

(1) A significant portion of our revenues and net earnings  are  realized during the  period

from October through December.

F-22

Exhibit No.

3.1.1

3.1.2

3.1.3

3.2

10.1.1

10.1.2

10.1.3

10.2

10.3

10.4.1

10.4.2

10.5

EXHIBIT INDEX

Description

Certificate of Incorporation of Tuesday Morning Corporation (the ‘‘Company’’)
(incorporated by reference to Exhibit 3.1 to the Company’s  Registration Statement  on
Form S-4 (File No. 333-46017) as filed with the  Securities and Exchange Commission (the
‘‘Commission’’) on February 10, 1998)

Certificate of Amendment to  the Certificate of Incorporation of the Company dated
March 25, 1999 (incorporated by reference to Exhibit  3.3 to the Company’s Registration
Statement on Form S-1/A (File No. 333-74365) as filed with the Commission  on March 29,
1999)

Certificate of Amendment to  the Certificate of Incorporation of the Company dated May 7,
1999 (incorporated by reference to Exhibit 3.1.3  to  the Company’s Form 10-Q as filed with
the Commission on May 2, 2005)

Amended and Restated By-laws of the Company  dated December  14, 2006 (incorporated
by reference to Exhibit 3.1 to the Company’s  Form 8-K  as  filed with the Commission  on
December 20, 2006)

Tuesday Morning Corporation  1997 Long-Term Equity Incentive Plan (incorporated  by
reference to Exhibit 10.9 to the Company’s  Registration  Statement on  Form S-4 (File
No. 333-46017) as filed with the Commission  on  February 10, 1998)†

Amendment No. 1 to the Tuesday Morning Corporation  1997 Long-Term Equity Incentive
Plan (incorporated by reference to Exhibit 10.10 to the Company’s Registration Statement
on Form S-1/A (File No. 333-74365) as filed with the  Commission  on March  29, 1999)†

First Amendment to the Tuesday Morning  Corporation 1997 Long-Term Equity Incentive
Plan (incorporated by reference to Exhibit 10.3 to the Company’s Form 10-Q as filed with
the Commission on August 1, 2005)†

1999 Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.12  to  the
Company’s Registration Statement on Form S-1 (File No. 333-74365) as filed with the
Commission on March 12, 1999)†

Tuesday Morning Corporation  2004 Long-Term Equity Incentive Plan (incorporated  by
reference to Appendix B to the Company’s Definitive  14A Proxy Statement as filed  with
the Commission on April 19, 2004)†

First Amendment to the Tuesday Morning  Corporation 2004 Long-Term Equity Incentive
Plan (incorporated by reference to Exhibit 10.4 to the Company’s Form 10-Q as filed with
the Commission on August 1, 2005)†

Second Amendment to the Tuesday Morning Corporation 2004 Long-Term Equity Incentive
Plan (incorporated by reference to Exhibit 10.1 to the Company’s Form 8-K as filed  with
the Commission on November 8, 2007)†

Form of Incentive Stock Option Agreement under  the Tuesday Morning Corporation 1997
Long-Term Equity Incentive Plan and the Tuesday Morning Corporation 2004 Long-Term
Equity Incentive Plan (incorporated by reference  to  Exhibit 10.1 to the Company’s
Form 8-K as filed with the Commission on May 3, 2005)†

10.6

Description of Directors Compensation (incorporated by reference  to  Exhibit  10.2 to the
Company’s Form 10-Q as filed with the Commission on May 4, 2007)†

43

Exhibit No.

10.7

10.8

10.9

10.10

10.11

10.12.1

10.12.2

10.13.1

10.13.2

10.14

10.15

10.16

10.17

Description

Form of Restricted Stock Award Agreement for directors under the Tuesday Morning
Corporation 2004 Long-Term Equity  Incentive Plan (incorporated  by reference to
Exhibit 10.1 to the Company’s  Form  8-K as filed  with  the Commission on November 6,
2007)†

Form of Confidentiality Agreement  for directors (incorporated by reference to Exhibit 10.1
to the Company’s Form 8-K as filed with  the Commission on December 19, 2007)†

Form of Restricted Stock Award Agreement for directors under the Tuesday Morning
Corporation 1997 Long-Term Equity  Incentive Plan (incorporated  by reference to
Exhibit 10.2 to the Company’s  Form  8-K as filed  with  the Commission on December  19,
2007)†

Form of Restricted Stock Award Agreement for employees under  the Tuesday Morning
Corporation 1997 Long-Term Equity  Incentive Plan (incorporated  by reference to
Exhibit 10.3 to the Company’s  Form  8-K as filed  with  the Commission on December  19,
2007)†

Form of Restricted Stock Award Agreement for employees under  the Tuesday Morning
Corporation 2004 Long-Term Equity  Incentive Plan (incorporated  by reference to
Exhibit 10.4 to the Company’s  Form  8-K as filed  with  the Commission on December  19,
2007)†

Amended and Restated Employment Agreement, dated September 29, 2008,  between the
Company and Kathleen Mason (incorporated by  reference to Exhibit 10.1 to the Company’s
Form 8-K filed with the Commission on  October 3, 2008)†

First Amendment to the Amended and Restated Employment Agreement, dated
January 28, 2009, by and between Tuesday Morning Corporation  and  Kathleen Mason
(incorporated by reference to Exhibit 10.9 to the Company’s  Form 10-Q filed with the
Commission on January 30, 2009)†

Employment Agreement dated  October 2, 2008, between the Company and Michael J.
Marchetti (incorporated by reference to Exhibit 10.2 to the  Company’s Form 8-K as filed
with the Commission on October 3, 2008)†

First Amendment to the Employment Agreement, dated  January 28, 2009, by and between
Tuesday Morning Corporation  and Michael Marchetti  (incorporated by reference to
Exhibit 10.10 to the Company’s Form  10-Q  filed with the Commission on January  30,
2009)†

Form of Performance Stock  Award Agreement under the Tuesday Morning Corporation
2004 Long-Term Equity Incentive Plan (incorporated by reference to Exhibit 10.1 to the
Company’s Form 8-K filed with the Commission  on  October 10, 2008)†

Form of Restricted Stock Award Agreement under the Tuesday Morning Corporation 2004
Long-Term Equity Incentive Plan (incorporated by reference to Exhibit 10.2 to the
Company’s Form 8-K filed with the Commission  on  October 10, 2008)

Form of Nonqualified Stock  Option Agreement  for Employees under  the Tuesday Morning
Corporation 2004 Long-Term Incentive Plan  (incorporated by  reference to Exhibit 10.3 to
the Company’s Form 8-K filed with the Commission on October 10,  2008)†

Tuesday Morning Corporation  2008 Long-Term Equity Incentive Plan (incorporated  by
reference to Exhibit 10.1 to the Company’s  Form 8-K  filed with the  Commission on
November 19, 2008.)†

44

Exhibit No.

10.18.1

10.18.2

10.18.3

10.19

10.20

10.21

10.22

23.1

23.1

31.1

31.2

32.1

32.2

Description

Credit Agreement, dated December  15, 2008, by and among the Company, Bank  of
America, N.A., as administrative agent, Swing Line Lender, L/C Issuer, Banc of America
Securities LLC and Wells Fargo Retail  Finance, LLC, as Joint Lead Arrangers and  Joint
Bookrunners, Wells Fargo Retail Finance, LLC, as Syndication Agent, and the several
banks and other financial institutions or entities  from time to time parties thereto
(incorporated by reference to Exhibit 10.1 to the Company’s  Form 8-K/A  filed with the
Commission on December 23,  2008)†

Joinder and First Amendment  to Credit  Agreement, dated January 28, 2009, by and among
the Company, Bank of America, N.A., Wells Fargo Retail Finance, LLC and Regions Bank
(incorporated by reference to Exhibit 10.1 to the Company’s  Form 8-K  filed with the
Commission on January 30, 2009)

Second  Amendment to Credit Agreement, dated January 29, 2010,  by  and among the
Company, Bank of America, N.A., Wells Fargo Retail Finance, LLC, and  Regions Bank
(incorporated by reference to Exhibit 10.1 to the Company’s  Form 8-K  filed with the
Commission on February 4, 2010)

Form of Nonqualified Stock  Option with Service  Award Agreement under the  Tuesday
Morning Corporation 2004 Long-Term Equity  Incentive Plan (incorporated by reference to
Exhibit 10.1 to the Company’s  Form  8-K filed with  the Commission on March 3, 2009)†

Form of Incentive Stock Option Award Agreement for Employees under the  Tuesday
Morning Corporation 2008 Long-Term Equity  Incentive Plan (incorporated by reference to
Exhibit 10.2 to the Company’s  Form  8-K filed with  the Commission on March 3, 2009)†

Form of Nonqualified Stock  Option Award Agreement for Employees under  the Tuesday
Morning Corporation 2008 Long-Term Equity  Incentive Plan (incorporated by reference to
Exhibit 10.3 to the Company’s  Form  8-K filed with  the Commission on March 3, 2009)†

Form of Restricted Stock Award Agreement under the Tuesday Morning Corporation 2008
Long-Term Equity Incentive Plan (incorporated by reference to Exhibit 10.4 to the
Company’s Form 8-K filed with the Commission  on  March 3, 2009)†

Subsidiaries of the Company  (incorporated by  reference to Exhibit 21.1 to the Company’s
Form 10-K as filed with the Commission on March 9, 2005)

Consent of Independent Registered  Public Accounting Firm

Certification by the Chief Executive  Officer of the  Company Pursuant to Section 302 of the
Sarbanes-Oxley Act of 2002

Certification by the Chief Financial Officer of  the Company Pursuant  to  Section 302 of the
Sarbanes-Oxley Act of 2002

Certification of the Chief Executive Officer of  the Company Pursuant to 18 U.S.C. § 1350,
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Certification of the Chief Financial Officer of the Company Pursuant to 18 U.S.C. § 1350,
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

† Management contract or compensatory  plan  or  arrangement

45

CONSENT OF INDEPENDENT REGISTERED  PUBLIC  ACCOUNTING FIRM

We  consent to the incorporation by reference in the Registration Statements (Forms S-8
Nos. 333-159035, 333-79441, 333-90315,  333-117880 and 333-145811 and Form S-3 Nos.  333-84496,
333-108275 and 333-147103) of Tuesday Morning  Corporation and in  the related  Prospectuses of our
reports dated August 31, 2011, with respect to the consolidated financial statements  of Tuesday
Morning Corporation, and the effectiveness of internal control over financial  reporting of Tuesday
Morning Corporation, included in this  Annual  Report (Form 10-K) for the fiscal year ended June 30,
2011.

Exhibit 23.1

/s/ ERNST & YOUNG LLP
Fort Worth, Texas
August 31, 2011

Exhibit 31.1

I, Kathleen Mason, certify that:

CERTIFICATION

1.

I have reviewed this Annual Report on Form  10-K of Tuesday Morning  Corporation;

2. Based on my knowledge, this report does not contain any untrue statement  of  a material fact or

omit to state a material fact necessary  to  make the statements made,  in light  of the circumstances
under which such statements were made, not misleading  with respect to the period  covered by this
report;

3. Based on my knowledge, the financial statements, and  other financial  information included in  this
report, fairly present in all material respects  the financial condition, results of operations and  cash
flows of the registrant as of, and for, the  periods presented in  this report;

4. The registrant’s other certifying  officer(s) and I are responsible for establishing and maintaining
disclosure controls and procedures (as defined  in Exchange  Act Rules  13a-15(e) and 15d-15(e))
and internal control over financial reporting (as defined in  Exchange Act  Rules 13a-15(f) and
15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures,  or caused such  disclosure controls and

procedures to be designed under our  supervision, to ensure that material  information relating
to the registrant, including its consolidated  subsidiaries, is made  known to us by others within
those entities, particularly during the period in  which this report is being prepared;

b) Designed such internal control over  financial reporting, or caused such internal control over
financial reporting to be designed under our supervision,  to  provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for
external  purposes in accordance with  generally accepted accounting  principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls  and procedures and

presented in this report our conclusions  about the effectiveness of the disclosure controls and
procedures, as of the end of the period covered  by this  report based on such evaluation; and

d) Disclosed in this report any change  in the registrant’s internal control over  financial  reporting
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal
quarter in the case of an annual report) that has materially  affected, or is reasonably likely to
materially affect, the registrant’s internal  control over financial reporting; and

5. The registrant’s other certifying  officer(s) and I have disclosed,  based on our  most recent

evaluation of internal control over financial reporting, to the registrant’s auditors and the audit
committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses  in the design or operation of internal

control over financial reporting which are  reasonably likely  to  adversely affect  the registrant’s
ability to record, process, summarize and report  financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have  a

significant role in the registrant’s  internal control over financial  reporting.

Date: August 31, 2011

By: /s/ KATHLEEN MASON

Kathleen Mason
Chief Executive Officer

Exhibit 31.2

I, Stephanie Bowman, certify that:

CERTIFICATION

1.

I have reviewed this Annual Report on Form  10-K of Tuesday Morning  Corporation;

2. Based on my knowledge, this report does not contain any untrue statement  of  a material fact or

omit to state a material fact necessary  to  make the statements made,  in light  of the circumstances
under which such statements were made, not misleading  with respect to the period  covered by this
report;

3. Based on my knowledge, the financial statements, and  other financial  information included in  this
report, fairly present in all material respects  the financial condition, results of operations and  cash
flows of the registrant as of, and for, the  periods presented in  this report;

4. The registrant’s other certifying  officer(s) and I are responsible for establishing and maintaining
disclosure controls and procedures (as defined  in Exchange  Act Rules  13a-15(e) and 15d-15(e))
and internal control over financial reporting (as defined in  Exchange Act  Rules 13a-15(f) and
15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures,  or caused such  disclosure controls and

procedures to be designed under our  supervision, to ensure that material  information relating
to the registrant, including its consolidated  subsidiaries, is made  known to us by others within
those entities, particularly during the period in  which this report is being prepared;

b) Designed such internal control over  financial reporting, or caused such internal control over
financial reporting to be designed under our supervision,  to  provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for
external  purposes in accordance with  generally accepted accounting  principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls  and procedures and

presented in this report our conclusions  about the effectiveness of the disclosure controls and
procedures, as of the end of the period covered  by this  report based on such evaluation; and

d) Disclosed in this report any change  in the registrant’s internal control over  financial  reporting
that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal
quarter in the case of an annual report) that has materially  affected, or is reasonably likely to
materially affect, the registrant’s internal  control over financial reporting; and

5. The registrant’s other certifying  officer(s) and I have disclosed,  based on our  most recent

evaluation of internal control over financial reporting, to the registrant’s auditors and the audit
committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses  in the design or operation of internal

control over financial reporting which are  reasonably likely  to  adversely affect  the registrant’s
ability to record, process, summarize and report  financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have  a

significant role in the registrant’s  internal control over financial  reporting.

Date: August 31, 2011

By: /s/ STEPHANIE BOWMAN

Stephanie Bowman
Chief Financial Officer

Exhibit 32.1

CERTIFICATION OF THE CHIEF EXECUTIVE  OFFICER  OF
TUESDAY MORNING CORPORATION PURSUANT TO 18 U.S.C.  §1350

I, Kathleen Mason, the Chief Executive Officer  of Tuesday Morning  Corporation, hereby certify

that:

1. The Annual Report on Form 10-K  of Tuesday Morning  Corporation for the fiscal year ended
June 30, 2011 fully complies with the requirements of Section 13(a) or 15(d)  of  the Securities
Exchange Act of 1934; and

2. The information contained in the above-mentioned report fairly presents, in  all  material

respects, the financial condition and results of operations of Tuesday Morning Corporation.

Date: August 31, 2011

By: /s/ KATHLEEN MASON

Kathleen Mason
Chief Executive Officer

Exhibit 32.2

CERTIFICATION OF THE CHIEF FINANCIAL OFFICER OF
TUESDAY MORNING CORPORATION PURSUANT TO 18 U.S.C.  §1350

I, Stephanie Bowman, the Chief Financial Officer  of Tuesday Morning  Corporation, hereby certify

that:

1. The Annual Report on Form 10-K  of Tuesday Morning  Corporation for the fiscal year ended
June 30, 2011 fully complies with the requirements of Sections 13(a) or 15(d)  of  the Securities
Exchange Act of 1934; and

2. The information contained in the above-mentioned report fairly presents, in  all  material

respects, the financial condition and results of operations of Tuesday Morning Corporation.

Date: August 31, 2011

By: /s/ STEPHANIE BOWMAN

Stephanie Bowman
Chief Financial Officer

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STOCKHOLDER INFORMATION

ANNUAL MEETING
The annual meeting of the stockholders
will be held at 10:00 a.m. local time on
November 9, 2011, at the Corporate Offices,
6250 LBJ Freeway, Dallas, Texas 75240.

FORM 10-K ANNUAL REPORT
A copy of the Form 10-K Annual Report  filed
with the Securities and Exchange Commission
will be furnish free of charge on written request
to: Investor Relations, Tuesday Morning
Corporation, 6250 LBJ Freeway, Dallas, Texas
75240. You may also download a copy  of  this
report by visiting the Company’s website at
www.tuesdaymorning.com or at
www.proxyvote.com

CORPORATE OFFICE
Tuesday Morning Corporation
6250 LBJ Freeway
Dallas, TX 75240
972-387-3562

TRANSFER AGENT AND REGISTRAR
BNY Mellon Investor Services, LLC
480 Washington Boulevard
Jersey City, New Jersey 07310
201-680-4000
www.melloninvestor.com

MAILING AGENT
Broadridge Financial Solutions, Inc.
51 Mercedes Way
Edgewood, NY 11717
631-254-7067
BSGIssuerServices@Broadridge.com

INDEPENDENT AUDITORS
Ernst & Young LLP
2323 Victory Avenue, Suite 2000
Dallas, Texas 75219

COMMON STOCK
Tuesday Morning Corporation common stock
trades on the NASDAQ Global Market  under
the ticker symbol ‘‘TUES’’.

BOARD OF DIRECTORS
Bruce A.  Quinnell
Chairman of the Board
Chairman of the  Compensation Committee
Chairman of the  Audit Committee
Member of Nominating and Governance
Committee
Private Investor

Kathleen Mason
President and  Chief Executive Officer,
Tuesday Morning  Corporation

Benjamin D. Chereskin
Profile Capital Management
Member of the Compensation Committee

David B. Green
Marketing Consultant
Member of the Compensation Committee
Member of Nominating and Governance
Committee

William J. Hunckler III
Private Investor
Member of the Audit Committee
Member of the Compensation Committee

Starlette Johnson
Private Investor
Chairman of Nominating and Governance
Committee
Member of the Audit Committee

Sheldon I. Stein
President and Chief Executive Officer,
Glazer’s Distributors

EXECUTIVE OFFICERS
Kathleen Mason
President and Chief Executive Officer

Stephanie Bowman
Executive Vice President, Chief Financial
Officer, Secretary and Treasurer

Michael Marchetti
Executive Vice President and
Chief Operating Officer

Melinda Page
Senior Vice President
General Merchandise Manager

Ross Manning
Senior Vice President Marketing