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Tuniu Corporation

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Employees 5001-10,000
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FY2019 Annual Report · Tuniu Corporation
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 20-F

(Mark One)
(cid:133) REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

(cid:95) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2019.

OR

(cid:133) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

(cid:133) SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of event requiring this shell company report.........................

For the transition period from          to

Commission file number: 001-36430

Tuniu Corporation
(Exact name of Registrant as specified in its charter)

N/A
(Translation of Registrant’s name into English)

Cayman Islands
(Jurisdiction of incorporation or organization)

Tuniu Building No. 699-32
Xuanwudadao, Xuanwu District
Nanjing, Jiangsu Province 210042
The People’s Republic of China
(Address of principal executive offices)

Ms. Maria Yi Xin, Chief Financial Officer
Telephone: +(86 25) 6960-9988
Email: ir@tuniu.com

Tuniu Building No. 699-32
Xuanwudadao, Xuanwu District
Nanjing, Jiangsu Province 210042
The People’s Republic of China
(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)

Securities registered or to be registered pursuant to Section 12(b) of the Act.

Title of each class
American depositary shares (one 
American depositary share 
representing three Class A ordinary 
shares, par value US$0.0001 per share)

Class A ordinary shares, par value 
US$0.0001 per share*

Trading Symbol(s)
TOUR

Name of each exchange on which registered
The Nasdaq Stock Market LLC
(The Nasdaq Global Market)

The Nasdaq Stock Market LLC
(The Nasdaq Global Market)

* Not for trading, but only in connection with the listing on The Nasdaq Global Market of American depositary shares.

Securities registered or to be registered pursuant to Section 12(g) of the Act.

None
(Title of Class)

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act.

None
(Title of Class)

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report.

371,958,044  Class  A  ordinary  shares  (including  19,307,301  Class  A  ordinary  shares,  represented  by  6,435,767  ADSs,  repurchased  and  reserved  for  the 
future  exercise  of  options  or  the  vesting  of  other  awards  under  the  2008  Plan  and  the  2014  Plan)  and  17,373,500  Class  B  ordinary  shares,  par  value 
US$0.0001 per share, as of December 31, 2019. 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

(cid:133) Yes   (cid:95) No

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the 
Securities Exchange Act of 1934.

(cid:133) Yes   (cid:95) No

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 
during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing 
requirements for the past 90 days.

(cid:95) Yes   (cid:133) No

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  every  Interactive  Data  File  required  to  be  submitted  pursuant  to  Rule  405  of 
Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

(cid:95) Yes   (cid:133) No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth company. See the 
definitions of “large accelerated filer,” “accelerated filer,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer

(cid:133)

(cid:133)

Accelerated filer

(cid:95)

Emerging growth company (cid:133)

If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not 
to  use  the  extended  transition  period  for  complying  with  any  new  or  revised  financial  accounting  standards  † provided  pursuant  to  Section  13(a)  of  the 
Exchange Act.

†The  term  “new  or  revised  financial  accounting  standard”  refers  to  any  update  issued  by  the  Financial  Accounting  Standards  Board  to  its  Accounting 
Standards Codification after April 5, 2012.

Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control 
over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued 
its audit report.

(cid:95) Yes  (cid:133)  No

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:

U.S. GAAP
(cid:95)

International Financial Reporting Standards as issued by the International Accounting
Standards Board (cid:133)

Other 
(cid:133)

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow.

(cid:133) Item 17    (cid:133) Item 18

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

(cid:133) Yes   (cid:95) No

(APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS)

Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Securities Exchange 
Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court.

(cid:133) Yes   (cid:133) No

TABLE OF CONTENTS

INTRODUCTION

FORWARD-LOOKING INFORMATION

PART I

Item 1.
Item 2.
Item 3.
Item 4.
Item 4A.
Item 5.
Item 6.
Item 7.
Item 8.
Item 9.
Item 10.
Item 11.
Item 12.

Identity of Directors, Senior Management and Advisers
Offer Statistics and Expected Timetable
Key Information
Information on the Company
Unresolved Staff Comments
Operating and Financial Review and Prospects
Directors, Senior Management and Employees
Major Shareholders and Related Party Transactions
Financial Information
The Offer and Listing
Additional Information
Quantitative and Qualitative Disclosures about Market Risk
Description of Securities Other than Equity Securities

PART II

Item 13.
Item 14.
Item 15.
Item 16A.
Item 16B.
Item 16C.
Item 16D.
Item 16E.
Item 16F.
Item 16G.
Item 16H.

Defaults, Dividend Arrearages and Delinquencies
Material Modifications to the Rights of Security Holders and Use of Proceeds
Controls and Procedures
Audit Committee Financial Expert
Code of Ethics
Principal Accountant Fees and Services
Exemptions from the Listing Standards for Audit Committees
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
Change in Registrant’s Certifying Accountant
Corporate Governance
Mine Safety Disclosure

PART III

Item 17.
Item 18.
Item 19.

Financial Statements
Financial Statements
Exhibits

SIGNATURES

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

i

1

2

3

3
3
3
43
69
69
90
101
103
103
104
117
118

121

121
121
121
122
122
122
123
123
123
124
124

125

125
125
126

130

F-1

In this annual report, except where the context otherwise requires and for purposes of this annual report only:

INTRODUCTION

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

“we,” “us,” “our company,” “our,” or “Tuniu” refers to Tuniu Corporation, a Cayman Islands company, its subsidiaries, and, in the context of 
describing our operations and consolidated financial information, also include the consolidated affiliate entities, Nanjing Tuniu Technology Co., 
Ltd., or Nanjing Tuniu, and its subsidiaries;

“gross bookings” refer to the total amount paid by our customers for the travel products that we have delivered and the travel services that we 
have rendered, including the related taxes, fees and other charges borne by our customers;

“trips” refers to the number of packaged tours sold by us, including organized tours and self-guided tours;

“unique visitor” to our online platform refers to a visitor to our website from a specific IP address or a visitor to our mobile platform using a 
specific mobile device;

“China”  or  “PRC”  refers  to  the  People’s  Republic  of  China,  excluding,  for  the  purpose  of  this  annual  report  only,  Taiwan,  Hong  Kong  and 
Macau;

“shares” or “ordinary shares” refers to our ordinary shares, which include both Class A ordinary shares and Class B ordinary shares;

“ADSs” refer to American depositary shares, representing our Class A ordinary shares; each ADS represents three Class A ordinary shares;

“U.S. GAAP” refers to generally accepted accounting principles in the United States;

“RMB” or “Renminbi” refers to the legal currency of China;

“$,” “dollars,” “US$” or “U.S. dollars” refers to the legal currency of the United States; and

all discrepancies in any table between the amounts identified as total amounts and the sum of the amounts listed therein are due to rounding.

Our  business  is  primarily  conducted  in  China  and  almost  all  of  our  revenues  are  denominated  in  Renminbi.  However,  periodic  reports  made  to 
shareholders will include current period amounts translated into U.S. dollars using the then current exchange rates, for the convenience of the readers. We 
make no representation that any Renminbi or U.S. dollar amounts could have been, or could be, converted into U.S. dollars or Renminbi, as the case may be, 
at any particular rate, or at all. The PRC government imposes control over its foreign currency reserves in part through direct regulation of the conversion of 
Renminbi into foreign exchange and through restrictions on foreign trade. Unless otherwise noted, all translations from Renminbi to U.S. dollars and from 
U.S. dollars to Renminbi in this annual report were made at a rate of RMB6.9618 to US$1.00, the noon buying rate in effect as of December 31, 2019.

Reliance on SEC Order Granting Conditional Exemptions Due to Circumstances Related to COVID-19

In  accordance  with  an  order  issued  by  the  Securities  and  Exchange  Commission  (the  "SEC")  on  March  25,  2020  under  Section  36  of  the  Securities  and 
Exchange Act of 1934, as amended (the “Exchange Act;” such order, the “Order”), we filed a current report on Form 6-K on April 29, 2020 stating that we are 
relying on the Order to extend the due date for the filing our annual report on Form 20-F for the year ended December 31, 2019 until June 12, 2020. In order 
to contain the outbreak and spread of the coronavirus disease 2019 (the “COVID-19”), the Chinese government has taken a number of actions, which included 
extending  the  Chinese  New  Year  holiday,  quarantining  individuals  infected  with  or  suspected  of  having  COVID-19,  restricting  residents  from  travel, 
encouraging  employees  of  enterprises  to  work  remotely  from  home  and  cancelling  public  activities,  among  others.  Furthermore,  we  adopted  a  series  of 
measures, including temporary closing of our offices across the country and requesting all employees to work either remotely or at office premises in shifts for 
limited  periods  of time.  These  actions  and  measures  resulted in reducing  efficiency  in  terms  of  our preparation  of  the  financial statements  and this  annual 
report on Form 20-F. In addition, restrictions on access to our facilities have resulted in delays in our preparation of the financial statements. Moreover, in 
connection with intensifying efforts to contain the spread of COVID-19, the Ministry of Culture and Tourism of the People's Republic of China has issued an 
notice on January 24, 2020 requiring travel agencies, including online travel agencies throughout the country to suspend the operation of organized tours and 
the provision of a combination of flight and hotel bookings, pursuant to which we are not able to sell packaged tours, which is a primary part of our business 
operation. In responding to it, we focused our temporarily limited workforce’s capacity facilitating our customers on cancellation, refunding or rescheduling 
of their purchased packaged tour products. This also in turn, delayed our schedule on timely completion of the financial statements and this annual report on 
Form 20-F.

1

FORWARD-LOOKING INFORMATION

This  annual  report  on  Form  20-F  contains  forward-looking  statements  that  reflect  our  current  expectations  and  views  of  future  events.  These 
statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking 
statements by terminology such as “may,” “will,” “expect,” “anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” “is/are likely to” or other similar 
expressions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that 
we believe may affect our financial condition, results of operations, business strategy and financial needs. These forward-looking statements include, but are 
not limited to:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

our goals and strategies;

the expected growth of the online leisure travel market in China;

our expectations regarding demand for our products and services;

our expectations regarding our relationships with customers and travel suppliers;

our ability to offer competitive travel products and services;

our future business development, results of operations and financial condition;

competition in our industry in China;

relevant government policies and regulations relating to our corporate structure, business and industry;

the impact of the COVID-19 on our business operations, the travel industry and the economy of China and elsewhere generally;

general economic and business condition in China and elsewhere; and

assumptions underlying or related to any of the foregoing.

We would like to caution you not to place undue reliance on these forward-looking statements and you should read these statements in conjunction 
with the risk factors disclosed in “Item 3.D. Key Information—Risk Factors.” Those risks are not exhaustive. We operate in a rapidly evolving environment. 
New risks emerge from time to time and it is impossible for our management to predict all risk factors, nor can we assess the impact of all factors on our 
business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking statement. 
We do not undertake any obligation to update or revise the forward-looking statements, statements, whether as a result of new information, future events or 
otherwise, except as required under applicable law.

This  annual  report  also  contains  statistical  data  and  estimates  that  we  obtained  from  industry  publications  and  reports  generated  by  government 
agencies and third-party providers of market intelligence. These industry publications and reports generally indicate that the information contained therein was 
obtained  from  sources  believed  to  be  reliable,  but  do  not  guarantee  the  accuracy  and  completeness  of  such  information.  Although  we  believe  that  the 
publications and reports are reliable, we have not independently verified the data.

2

Item 1.

Identity of Directors, Senior Management and Advisers

Not applicable.

Item 2.

Offer Statistics and Expected Timetable

PART I

Not applicable.

Item 3.

Key Information

A.

Selected Financial Data

The following table presents selected consolidated financial information for our company. The selected consolidated statements of comprehensive 
loss data for the three years ended December 31, 2017, 2018 and 2019 and the consolidated balance sheets data as of December 31, 2018 and 2019 have been 
derived  from  our  audited  consolidated  financial  statements,  which  are  included  in  this  annual  report  beginning  on  page  F-1.  The  selected  consolidated 
statements of comprehensive loss data for the years ended December 31, 2015 and 2016 and the selected consolidated balance sheet data as of December 31, 
2015, 2016 and 2017 have been derived from our audited consolidated financial statements not included in this annual report. Our historical results do not 
necessarily indicate results expected for any future periods. The selected consolidated financial data should be read in conjunction with, and are qualified in 
their  entirety  by  reference  to  our  audited  consolidated  financial  statements  and  related  notes  and  “Item  5.  Operating  and  Financial  Review  and  Prospects” 
included elsewhere in this annual report. Our audited consolidated financial statements are prepared and presented in accordance with U.S. GAAP.

We adopted ASC 606, “Revenue from Contracts with Customers”, effective on January 1, 2017 by applying the full retrospective method. For the 
years  ended  December  31,  2015  and  2016,  we  have  recast  certain  of  the  following  financial  data  as  a  result  of  the  adoption  of  ASC  606,  “Revenue  from 
Contracts with Customers”. See Note 2(af) “Recently Issued Accounting Pronouncements” to our consolidated financial statements included in this Annual 
Report on Form 20-F for further information regarding these changes. In addition, since the beginning of 2017, we have implemented certain changes in our 
arrangements with the tour operators. Our role in the organized tour arrangements has changed from being a principal into an agent that provides tour booking 
services to the tour operators and travellers. As a result of the change in business arrangements, revenues from the organized tours for 2017, 2018 and 2019 
were generally recognized on a net basis except for those that we take substantive inventory risk and the self-operated local tour operator business in which we 
act  as  principal  (see  Note  2(s)  “Revenue  Recognition”  to  our  consolidated  financial  statements  included  in  this  Annual  Report  on  Form  20-F  for  further 
information). Under ASC 606, “Revenue from Contracts with Customers”, substantially all revenues from our organized tours for the years ended December 
31, 2015 and 2016 continued to be recognized on a gross basis because of our principal role for these organized tours up to the end of 2016.

3

Summary Consolidated Statements of Comprehensive Loss Data:
Revenues:

For the Years Ended December 31,

2015
RMB

2016
RMB

2017
RMB

2018
RMB

2019

RMB

US$

(in thousands, except for share, per share and per ADS data)

Packaged tours
Others

Total revenues
Less: Business and related taxes

Net revenues
Cost of revenues

Gross profit

Operating expenses:

Research and product development
Sales and marketing
General and administrative
Other operating income

Loss from operations
Other income/(expenses):

Interest and investment income, net
Interest expense
Foreign exchange losses, net
Other (loss)/income, net

Loss before income tax expense
Income tax benefit/(expense)
Equity in income of affiliates

7,578,822
127,804

10,147,148
401,100

7,706,626
(35,526)

10,548,248
(17,307)

1,589,353
602,747

2,192,100
—

1,830,630
409,519

2,240,149
—

1,886,822
394,165

2,280,987
—

271,025
56,618

327,643
—

7,671,100
(7,309,062)

10,530,941
(9,891,736)

2,192,100
(1,024,206)

2,240,149
(1,065,022)

2,280,987
(1,200,012)

327,643
(172,371)

362,038

639,205

1,167,894

1,175,127

1,080,975

155,272

(298,199)
(1,149,512)
(385,442)
12,175

(601,402)
(1,900,397)
(658,790)
22,323

(541,126)
(894,148)
(637,795)
21,749

(315,222)
(778,126)
(487,372)
56,599

(303,561)
(923,273)
(749,404)
24,419

(43,604)
(132,620)
(107,645)
3,508

(1,458,940)

(2,499,061)

(883,426)

(348,994)

(870,844)

(125,089)

76,516
—
(83,118)
(1,334)

87,305
—
(9,734)
(2,553)

(1,466,876)
589
—

(2,424,043)
1,711
—

130,250
—
(2,394)
(121)

(755,691)
(15,625)
—

152,929
(7,918)
(11,729)
16,494

(199,218)
(153)
—

156,862
(34,052)
(1,131)
18,509

(730,656)
(949)
2,223

22,532
(4,891)
(162)
2,658

(104,952)
(136)
320

Net loss

(1,466,287)

(2,422,332)

(771,316)

(199,371)

(729,382)

(104,768)

Net loss attributable to noncontrolling interests
Net (loss)/income attributable to redeemable 

noncontrolling interests

Net loss attributable to Tuniu Corporation
Accretion on redeemable noncontrolling interests
Net loss attributable to ordinary shareholders

Net loss per ordinary share attributable to ordinary 

shareholders
Basic
Diluted

Net loss per ADS attributable to ordinary 

shareholders
Basic
Diluted

(3,006)

(15,104)

(4,934)

(14,037)

(35,797)

(5,142)

—
(1,463,281)
—
(1,463,281)

(34)
(2,407,194)
(106)
(2,407,300)

922
(767,304)
(5,725)
(773,029)

178
(185,512)
(2,422)
(187,934)

980
(694,565)
(4,634)
(699,199)

141
(99,767)
(666)
(100,433)

(5.89)
(5.89)

(17.67)
(17.67)

(6.45)
(6.45)

(19.35)
(19.35)

(2.04)
(2.04)

(6.12)
(6.12)

(0.50)
(0.50)

(1.50)
(1.50)

(1.89)
(1.89)

(5.67)
(5.67)

(0.27)
(0.27)

(0.81)
(0.81)

Weighted average number of ordinary shares used in 

computing basic and diluted loss per share

248,362,837

373,347,855

378,230,039

377,744,381

369,472,880

369,472,880

4

Summary Consolidated Balance Sheet Data:
Cash and cash equivalents
Restricted cash
Short-term investments
Prepayments and other current assets
Long-term investments
Total assets
Accounts and notes payable
Advances from customers
Total liabilities
Redeemable noncontrolling interests
Ordinary shares
Total equity

2015
RMB

2016
RMB

2,101,217
338,997
1,226,415
1,285,607
—
7,186,141
855,588
1,138,009
3,851,394
—
181
3,334,747

1,085,236
124,561
3,603,497
1,632,329
58,764
9,171,654
1,022,704
1,806,493
4,581,927
90,072
242
4,499,655

As of December 31,
2018
2017
RMB
RMB

(in thousands)

484,101
91,810
3,084,634
939,463
484,991
6,657,805
852,500
1,210,615
2,963,777
96,719
248
3,597,309

560,356
270,670
859,211
1,673,584
1,302,506
6,556,923
1,305,610
1,058,946
3,143,071
69,319
249
3,344,533

2019

RMB

US$

295,463
327,052
1,305,386
1,300,284
1,305,612
6,596,620
1,311,963
1,113,879
3,847,781
37,200
249
2,711,639

42,441
46,978
187,507
186,774
187,539
947,545
188,452
159,999
552,700
5,343
36
389,502

For the Years Ended December 31,

2015
RMB

2016
RMB

2017
RMB

2018
RMB

2019

RMB

US$

(in thousands)

Summary Consolidated Statements of Cash Flow 

Data:

Net cash (used in)/provided by operating activities
Net cash (used in)/provided by investing activities
Net cash provided by/(used in) financing activities

(514,735)
(1,620,201)
3,005,838

(2,239,444)
(2,728,683)
3,627,058

(418,649)
615,554
(784,766)

268,089
153,992
(145,212)

(120,461)
(578,134)
485,110

(17,303)
(83,044)
69,682

B.

Capitalization and Indebtedness

Not applicable.

5

C.

Reasons for the Offer and Use of Proceeds

Not applicable.

D.

Risk Factors

Risks Related to Our Business and Industry

Declines or disruptions in the leisure travel industry in China may materially and adversely affect our business and results of operations.

We  are  dependent  on  the  leisure  travel  industry  for  substantially  all  of  our  revenues.  The  leisure  travel  industry  is  dependent  on  personal 
discretionary spending levels, which may be materially and adversely affected by economic downturns and recessions. Although the leisure travel industry in 
China has experienced rapid growth over the past decade, any severe or prolonged slowdown in the Chinese economy could reduce expenditures for leisure 
travel, which in turn may adversely affect our financial condition and results of operations. See "—Risks Related to Doing Business in China— A severe or 
prolonged downturn in the Chinese or global economy could materially and adversely affect the leisure travel industry and our business, results of operations 
and financial condition."

Our business may also be significantly affected by other factors that tend to reduce leisure travel, including increased prices in hotel, air-ticketing, 
fuel  or  other  travel-related  sectors,  work  stoppages  or  labor  unrest  at  airlines,  increased  occurrences  of  travel-related  accidents,  outbreaks  of  contagious 
diseases, natural disasters and extreme unexpected bad weather, terrorist attacks and political unrest. For example, the travel industry was negatively impacted 
by the outbreak of Ebola hemorrhagic fever in West Africa beginning in March 2014, the disappearance of a Malaysia Airlines flight in March 2014 as well as 
the  crashes  of  Malaysia  Airlines  and  AirAsia  flights  in  July  and  December  2014,  respectively,  the  earthquake  in  Jiuzhaigou,  China  in  August  2017,  the 
volcanic eruption in Bali, Indonesia in November 2017, the boat capsizing accident in Phuket island, Thailand in July 2018, as well as the recent outbreak of 
COVID-19 pandemic, which all had a negative impact on our target customers. See "— Our business operation, financial condition, results of operations and 
cash flows have been and are likely to continue to be materially and adversely affected by the COVID-19 outbreak”. In addition, our overseas leisure travel 
business  may  be  negatively  affected  by  any  adverse  change  in  the visa  policies  of  foreign  countries  that  makes  it  difficult  for  Chinese  nationals  to  obtain 
tourist visas. Terrorist attacks or threats of terrorist attacks, political unrests, wars, imposition of taxes or surcharges by regulatory authorities and regional 
hostilities may also reduce the demand for overseas tours. For example, the Nice terrorist attack in France, the coup in Turkey, the deployment of THAAD by 
South Korea in 2016, the political crisis in Maldives in 2018, and the protests in Hong Kong in 2019 and 2020, all of which negatively impacted short-term 
travel demand for the tours to the affected regions. We have little or no control over the occurrence of such declines or disruptions, which could result in a 
decrease in demand for our travel products and services. This decrease in demand, depending on the scope and duration, could materially and adversely affect 
our business and results of operations over the short and long term.

Our  business  operation,  financial  condition,  results  of  operations  and  cash  flows  have  been  and  are  likely  to  continue  to  be  materially  and  adversely 
affected by the COVID-19 outbreak

The recent outbreak of a novel strain of coronavirus, named as COVID-19, has spread rapidly to many parts of the world. The epidemic has resulted 
in quarantines, travel restrictions, and the temporary closure of facilities in China and many other countries for the past a few months. In March 2020, the 
World Health Organization declared the COVID-19 outbreak a pandemic.

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The current COVID-19 pandemic has already materially and adversely affected many aspect of our business. Normal economic life throughout China 
was sharply curtailed. The travel industry was particularly hard hit. Major airlines have cancelled flights to and from China for an extended period of time, 
which we anticipate will further impact travel and tourism in China and across the world. Meanwhile, major governments across the world are implementing 
strict travel bans and are adopting different control measures to curb the spread of the disease. In connection with intensifying efforts to contain the spread of 
COVID-19, the Ministry of Culture and Tourism of the People's Republic of China issued an notice on January 24, 2020 requiring travel agencies, including 
online travel agencies throughout the country to suspend the operation of organized tours and the provision of a combination of flight and hotel bookings, 
pursuant to which we are not able to sell packaged tours, which is a primary part of our business operation. Furthermore, Chinese government has taken a 
number of other actions, which included extending the Chinese New Year holiday, quarantining individuals infected with or suspected of having COVID-19, 
restricting residents from travel, encouraging employees of enterprises to work remotely from home and cancelling public activities, among others. The spread 
or fear of spread of contagious disease, such as COVID-19 has caused a significant decline in the level of business and leisure travel in certain regions or as a 
whole, and a significant decrease in the demand for our products and services, resulting in customer cancellations and refund requests and reduced new orders 
relating to our services, which have materially and adversely affected our business, financial condition, results of operations and cash flows. Furthermore, the 
payment  or  repayment  ability  or  decision  of  our  business  partners  and  borrowers  may  be  negatively  affected  by  the  outbreak  of  COVID-19,  which  could 
increase uncertainties relating to our collection of receivables, and may result in additional allowance for doubtful accounts and impairment provision against 
our long-term assets if the impacts of the COVID-19 pandemic become other than temporary. Other effects included disruptions from temporary closure of 
our offices, quarantines of our employees and restrictions on our employees’ ability to travel. In addition, our business partners and travel suppliers, including 
overseas suppliers are also experiencing similar or more serious disruptions to their business operation, which have negatively affected our business operation, 
financial condition, results of operations and cash flows. We have been affirmatively facilitating our customers in their cancellations, rescheduling and refund 
requests and working with our travel suppliers to weather the difficult situations, for which we have incurred and may continue to incur significant costs and 
expenses. Furthermore, we have been taking other measures in response to the outbreak, including the adoption of modified operating hours, remote working 
arrangement and more stringent workplace sanitation measures, which have had negative impact on our business operation. While the duration of business 
interruption  from  this  outbreak  and  related  financial  impact  cannot  be  reasonably  estimated  at  this  time,  we  expect  that  our  business  operation,  financial 
condition, results of operations and cash flows for the full fiscal year of 2020, especially its first two quarters, will be materially and adversely affected by the 
COVID-19 outbreak, including but not limited to the significant decline in revenue and significant operating cash outflow due to the incremental cost incurred 
in responses to travelers’ cancellations and refund requests. We currently expect to generate RMB114.2 million to RMB159.9 million of net revenues for the 
first quarter of 2020, which represents 65% to 75% decrease year-over-year. This forecast reflects our current and preliminary view on the industry and our 
operations, which is subject to change. We will continue to monitor and evaluate the financial impacts to our financial condition, results of operations, and 
cash flows for the first half of 2020 and subsequent periods.

While many of the restrictions on movement within China have been relaxed now, there is great uncertainty as to the future progress of the disease. 

Currently, there is no vaccine or specific anti-viral treatment for COVID-19. Relaxation of restrictions on economic and social life may lead to new cases 
which may lead to the reintroduction of restrictions. The extent to which this outbreak impacts our results will depend on future developments, which are 
highly uncertain and cannot be predicted, including new information which may emerge concerning the duration, severity, the reach of the COVID-19 
outbreak globally, and the actions taken by authorities and other entities to contain the COVID-19 outbreak, among others, all of which are beyond our 
control.

We face risks related to natural disasters and health epidemics.

The leisure travel industry could be materially and adversely affected by natural disasters and health epidemics. See "— Declines or disruptions in 
the  leisure  travel  industry  in  China  may  materially  and  adversely  affect  our  business  and  results  of  operations."  In  addition, other  aspects  of  our  business 
activities could be materially and adversely affected by natural disasters, health epidemics or other public safety concerns affecting the PRC, and particularly 
Nanjing. Natural disasters may give rise to server interruptions, breakdowns, system failures, technology platform failures or internet failures, which could 
cause  the  loss  or  corruption  of  data  or  malfunctions  of  software  or  hardware  as  well  as  adversely  affect  our  ability  to  operate  our  platforms  and  provide 
services.  Our  business  could  also  be  adversely  affected  if  our  employees  are  affected  by  health  epidemics.  In  addition,  our  business  operation,  financial 
condition, results of operations and cash flows could be adversely affected to the extent that any health epidemic harms the Chinese economy in general. Our 
headquarter  is  located  in  Nanjing,  where  most  of  our  directors  and  management  and  the  majority  of  our  employees  currently  reside.  Most  of  our  system 
hardware  and  back-up  systems  are  hosted  in  facilities  located  in  Nanjing.  Consequently,  if  any  natural  disasters,  health  epidemics  or  other  public  safety 
concerns  were  to  affect  Nanjing,  our  operation  may  experience  material  disruptions,  which  may  materially  and  adversely  affect  our  business,  financial 
condition and results of operations.

If we do not continue to provide competitive travel products and services, we may not be able to attract new customers or to retain existing customers, and 
our business, financial condition and results of operations could suffer.

Our success depends on our ability to attract new customers and retain existing customers, which in turn requires our continual provision of a wide 
array of competitive travel products and services. In light of the rapidly rising levels of disposable income in China, demand for vacation, recreation and other 
forms  of  leisure  travel  has  increased  rapidly  in  recent  years.  Participants  in  the  online  travel  industry  are  continually  developing  new  travel  products  and 
services  in  response  to  increasing  customer  demand.  We  strive  to  stay  abreast  of  emerging  and  rapidly  changing  customer  preferences  and  to  continue  to 
anticipate  trends  that  will  appeal  to  existing  and  potential  customers.  We  will  also  continue  to  invest  in  research  and  development  in  order  to  constantly 
improve the speed, accuracy and comprehensiveness of our online platform. If we fail to keep on improving our travel products and services and platform at a 
competitive pace, we may lose customers to our competitors and may not attract new customers. In addition to packaged tours, we provide other travel-related 
services, such as sales of tourist attraction tickets, visa application services, financial services, hotel booking services, air ticketing services, train ticketing 
services, bus ticketing services, car rental services and insurance services. We intend to further broaden our product selection by extending our coverage of 
departing cities and travel destinations as well as offering more departure time selections. If we fail to continue to source quality travel products and services 
tailored to accommodate our customers’ changing needs and preferences, we may not be able to sell additional products and services to our current customers, 
retain our current customers or attract new customers, and our business, financial condition and results of operations will be materially and adversely affected.

7

Failure to maintain the quality of customer services could harm our reputation and our ability to retain existing customers and attract new customers, 
which may materially and adversely affect our business, financial condition and results of operations.

Our business is significantly affected by the overall size of our customer base, which in turn is determined by, among other factors, their experience 
with our customer services. As such, the quality of customer services is critical to retaining our existing customers and attracting new customers. If we fail to 
provide quality customer services, our customers may be less inclined to book travel products and services with us or recommend us to new customers, and 
may switch to our competitors. Failure to maintain the quality of customer services could harm our reputation and our ability to retain existing customers and 
attract new customers, which may materially and adversely affect our business, financial condition and results of operations.

We may not be able to adequately control and ensure the quality of travel products and services sourced from travel suppliers. If there is any deterioration 
in the quality of their performance, our customers may seek damages from us and not continue using our online platform.

Our ability to ensure satisfactory customer experience in a large part depends on travel suppliers to provide high-quality travel products and services. 

Our reputation and brand will be negatively affected if travel suppliers fail to provide quality travel products and services.

The actions we take to monitor and enhance the performance of travel suppliers may be inadequate in timely discovering quality issues. There have 
been  customer  complaints  and  litigation  against  us  due  to  travel  suppliers’  failure  to  provide  satisfactory  travel  products  or  services.  If  our  customers  are 
dissatisfied  with  the  travel  products  and  services  provided,  they  may  reduce  their  use  of,  or  completely  forgo,  our  online  platform,  and  may  even  demand 
refunds of their payments to us or claim compensation from us for the damages suffered as a result of travel suppliers’ performance or misconduct, which 
could materially and adversely affect our business, financial condition and results of operations.

We have incurred losses in the past and will likely incur losses in the future.

We  have  incurred  net  losses  historically  and  will  likely  continue  to  incur  losses  in  the  future  as  we  grow  our  business.  We  had  a  net  loss  of 
RMB771.3  million,  RMB199.4  million  and  RMB729.4  million  (US$104.8  million)  in  2017,  2018  and  2019,  respectively.  Our  historical  net  losses  were 
partially attributable to our spending associated with our rapidly expanding business operations, including expenses related to regional expansion, branding 
and advertising campaigns, mobile related initiatives and personnel related expenses. We expect that we will continue to incur expenses to further grow our 
business, which will affect our profitability and cash flow from operations in the future. Also, we recorded impairment provision against our long-term assets 
of  RMB56.4  million  (US$8.1  million)  in  2019,  and  the  outbreak  of  COVID-19  may  result  in  additional  allowance  for  doubtful  accounts  and  impairment 
provision against our long-term assets if the impacts of COVID-19 Pandemic become other than temporary.

In addition, our ability to achieve profitability is affected by various factors that are beyond our control. For example, our revenues and profitability 
depend on  the continual  development of  the  online leisure  travel industry  in  China  and  consumers’ preference to make  travel  bookings  online.  We  cannot 
assure you that making travel bookings online will become more widely accepted in China or that consumers will increase their spending on online leisure 
travel booking. Factors negatively affecting travel suppliers’ profitability will in turn adversely affect our financial condition and results of operations.

If we are unsuccessful in addressing any of these risks and uncertainties, our business may be materially and adversely affected and we will likely 

continue to incur net loss in the near future.

We face intense competition and may not be able to compete successfully against existing and new competitors.

We operate in China’s highly competitive travel industry. We compete with not only other online travel companies, but also traditional travel service 
providers  and  tour  operators,  airlines  and  hotels  and  large,  established  Internet  search  engines.  See  “Item  4.B.  Information  on  the  Company—Business 
Overview—Competition.” Some of our current and potential competitors may have greater financial, marketing and other resources than we do. In addition, 
some  of our competitors may  be  acquired  by, receive investments from  or enter into strategic relationships with larger, well-established and well-financed 
companies  or  investors.  Furthermore,  our  business  model  causes  us  to  maintain  a  cooperative-competitive  relationship  with  some  of  our  competitors, 
especially tour operators, who also supplies travel products to customers directly or through our competitors’ platforms.

Many  of  our  competitors  have  launched,  and  may  continue  to  launch,  aggressive  advertising  campaigns,  special  promotions  and  other  marketing 
activities  to  promote  their  brands,  attract  new  customers  or  increase  their  market  shares.  In  response,  we  started  to  take  and  may  continue  to  take  similar 
measures  and  as  a  result  will  incur  significant  expenses,  which  in  turn  could  negatively  affect  our  operating  margin  in  the  quarters  or  years  when  such 
promotional activities are carried out. We cannot assure you that we will be able to successfully compete against existing or new competitors. If we are not 
able to compete successfully, we may lose our market share and our business, financial condition and results of operations may be materially and adversely 
affected.

8

If  we  fail  to  enhance  our  brand  recognition,  we  may  face  difficulty  in  retaining  existing  and  attracting  new  customers  and  travel  suppliers  and  our 
business may be harmed.

Recognition and reputation of our “Tuniu” brand among our targeted customers and travel suppliers have contributed significantly to our growth. We 
have made continual investments in enhancing awareness of our brand among customers and travel suppliers since our inception. Our brand recognition and 
reputation also depend on our ability to provide high-quality customer services, address customer needs and handle customer complaints properly, maintain 
our relationships with travel suppliers and provide a user-friendly online platform. See “—Risks Related to Our Business and Industry—Failure to maintain 
the quality of customer services could harm our reputation and our ability to retain existing customers and attract new customers, which may materially and 
adversely affect our business, financial condition and results of operations”, “—Risks Related to Our Business and Industry—If we are unable to maintain 
existing relationships with travel suppliers, or develop relationships with new travel suppliers on favorable terms or terms similar to those we currently have, 
our  business  and  results  of  operations  may  suffer”  and  “—Risks  Related  to  Our  Business  and  Industry—The  proper  functioning  of  our  online  platform, 
including our web and mobile platforms, and  management systems is essential  to our business. Any  failure to maintain their satisfactory performance will 
materially  and  adversely  affect  our  business,  reputation,  financial  condition  and  results  of  operations.”  Failure  to  maintain  the  strength  of  our  brand  could 
reduce the number of customers and deteriorate our relationships with travel suppliers.

In addition, some of our competitors have well-established brands in the travel industry, and may have more financial and other resources to advertise 
and promote their brands. Therefore, we expect to continue incurring advertising and marketing expenditures and use other resources to maintain and increase 
our brand recognition. Our marketing costs may also increase as a result of inflation in media pricing in China, including costs for purchasing search engine 
keywords and placing online and offline advertisements. If we fail to cost-effectively maintain and increase our brand recognition, our financial condition and 
results of operations may be materially and adversely affected.

We are exposed to proceedings or claims arising from travel-related accidents or customer misconduct during their travels, the occurrence of which may 
be beyond our control.

Accidents are a leading cause of mortality and morbidity among tourists. We are exposed to risks of our customers’ claims arising from or relating to 
travel-related accidents. As we enter into contracts with our customers directly, our customers typically take actions against us for the damages they suffer 
during their travels. However, such accidents may result from the negligence or misconduct of travel suppliers or other service providers, over which we have 
no or limited control. See also “—Risks Related to Our Business and Industry—We may not be able to adequately control and ensure the quality of travel 
products and services sourced from travel suppliers. If there is any deterioration in the quality of their performance, our customers may seek damages from us 
and not continue using our online platform.” We maintain insurance coverage for our liabilities as a travel company, and are indemnified by the insurance 
company/companies for the damages claimed by our customers. However, there is no assurance that such insurance or indemnification will be sufficient to 
cover all of our losses. For example, losses incurred due to the COVID-19 in most cases are not reimbursable. In addition, some of the travel-related accidents 
result  from  adventure  activities  undertaken  by  our  customers  during  their  travels,  such  as  scuba  diving,  white  water  rafting,  wind  surfing  and  skiing. 
Furthermore,  we  may  be  affected  by  our  customers’  misconduct  during  their  travels,  over  which  we  have  no  or  limited  control.  Such  accidents  and 
misconduct, even if not resulting from our or travel suppliers’ negligence or misconduct, could create a public perception that we are less reliable than our 
competitors, which would harm our reputation, and could adversely affect our business and results of operations.

9

The proper functioning of our online platform, including our web and mobile platforms, and management systems is essential to our business. Any failure 
to maintain their satisfactory performance will materially and adversely affect our business, reputation, financial condition and results of operations.

Availability,  satisfactory  performance  and  reliability  of  our  online  platform,  including  our  web  and  mobile  platforms,  are  critical  to  our  ability  to 
attract and retain customers and provide quality travel products and services to our customers. Any unavailability or slowdown of our online platforms would 
reduce  the  number  of  our  customers  and  our  customers’  travel  bookings.  Some  telecommunications  carriers  have  system  constraints  that  can  affect  our 
customer experience. For example, if a large number of customers use the same telecommunications carrier at the same time for services requiring a large 
amount of data transmission, the customers could experience reduced speed or other technical issues due to the carrier’s capacity constraints, over which we 
have no control. Our servers may also be vulnerable to computer viruses, physical or electronic break-ins or other potential disruptions, which could lead to 
interruptions, delays, loss of data or the inability to accept and process customer queries or bookings. We may also experience interruptions caused by reasons 
beyond  our  control  such  as  power  outages.  Unexpected  interruptions  could  damage  our  reputation  and  result  in  a  material  decrease  in  our  revenues.  In 
addition, our online platform may contain undetected errors or “bugs” that could adversely affect their performance.

In  2019,  the  number  of  orders  placed  through  our  mobile  platform  accounted  for  approximately  90%  of  total  orders  placed  through  our  online 
platform  and  average  daily unique visitors on  our mobile  platform accounted  for over 75% of  the average daily  unique  visitors on our online  platform. In 
addition, our mobile platform serves as an important and integral part of our customers’ research on travel-related information. It is difficult to predict the 
problems we may encounter in developing the mobile applications for newly released mobile devices and platforms, and we may need to devote significant 
resources to the development, support and maintenance of such applications. We are dependent on the interoperability of providing our products and services 
on popular mobile operating systems that we do not control, such as Android and iOS, and any changes in such systems that degrade the accessibility of our 
products and services or give preferential treatment to competing products and services could adversely affect the usability of our products and services on 
mobile  devices.  In  addition,  we  rely  upon  third-party  mobile  application  stores  for  users  to  download  our  mobile  applications.  As  such,  the  promotion, 
distribution  and  operation  of  our  mobile  applications  are  subject  to  app  stores'  standard  terms and  policies  for  app  developers.  As  a  result,  we  may  fail  to 
attract and retain a significant portion of the growing number of customers who search for and book travel products and services through mobile devices. We 
may also experience difficulties monetizing customer traffic to our mobile platform.

In addition, we rely significantly on our proprietary N-Booking system and other management systems to facilitate and process transactions. We may 
in the future experience system interruptions that prevent us from efficiently fulfilling bookings or providing services and support to our customers or travel 
suppliers.  Any  interruptions,  outages  or  delays  in  our  systems,  or  deterioration  in  their  performance,  could  impair  our  ability  to  process  transactions  and 
decrease the quality of our services to our customers or travel suppliers. If we were to experience frequent or persistent system failures, our reputation and 
brand would be harmed.

If we are unable to maintain existing relationships with travel suppliers, or develop relationships with new travel suppliers on favorable terms or terms 
similar to those we currently have, our business and results of operations may suffer.

Our business is dependent on our ability to maintain our relationships and arrangements with existing travel suppliers. For most of our suppliers, we 
do not prohibit travel suppliers from developing business relationships with our competitors or selling, through their direct sales, travel products that are the 
same as or similar to those they supply to us. If we are unable to maintain satisfactory relationships with our existing travel suppliers, or if travel suppliers 
establish similar or more favorable relationships with our competitors, or if travel suppliers increase their competition with us through their direct sales, we 
may  not  have  the  necessary  supply  to  meet  the  needs  of  our  customers,  or  we  may  not  obtain  it  at  satisfactory  rates.  We  do  not  enter  into  any  long-term 
agreements with travel suppliers. We cannot assure you that travel suppliers will renew our agreements in the future on favorable terms or terms similar to 
those we currently have agreed. Travel suppliers may increase the prices that they charge us or the deposits that they require from us. As a result, the amount, 
pricing and breadth of travel products and services that we are able to offer may be reduced and our business and results of operations could be materially and 
adversely affected.

Furthermore, in order to grow our business, we will need to develop relationships with new travel suppliers of good quality. We cannot assure you 
that we will be able to identify appropriate travel suppliers or enter into arrangements with those travel suppliers on favorable terms or at all. Any failure to do 
so could harm the growth of our business and adversely affect our financial condition and results of operations.

10

We may suffer losses if we are unable to predict the amount of travel products we will need to purchase in advance.

For peak seasons and for certain tours and destinations, we have made commitments with a number of travel suppliers to purchase packaged tours, 
hotel rooms and air tickets before selling them to our customers. We operate organized tours in which we take substantive inventory risk, and if this business 
increases, our inventory risk could also increase . If we are unable to accurately predict demand for the packaged tours, hotel rooms and air tickets that we are 
committed  to  purchase  and  which  are  nonrefundable,  we  would  be  responsible  for  bearing  the  cost  of  the  travel  products  we  are  unable  to  sell,  and  our 
financial condition and results of operations would be adversely affected.

We  may  not  be  able  to  effectively  manage  our  growth  and  expansion  or  implement  our  business  strategies,  in  which  case  our  business  and  results  of 
operations may be materially and adversely affected.

We have experienced a period of growth and expansion, based on our recent increase in the number of local tour operators to strengthen our service 
capability. Such growth and expansion has placed, and will continue to place, significant strain on our management and resources. We cannot assure you that 
this level of significant growth and expansion will be sustainable or achieved at all in the future. We believe that our continued growth and expansion will 
depend  on  our  ability  to  provide  competitive  travel  products  and  services,  attract  new  customers,  continue  developing  travel  products  and  services  and 
innovative technologies in response to customer demand and preferences, increase brand awareness through marketing and promotional activities, expand into 
new market segments, and take advantage of any growth in the relevant markets. We cannot assure you that we will achieve any of the above.

To  manage  our  growth  and  expansion,  and  to  achieve  profitability,  we  anticipate  that  we  will  need  to  implement  a  variety  of  new  and  upgraded 
operational and financial systems, procedures and controls, including the improvement of our N-Booking system and other management systems. We will also 
need to further expand, train, manage and motivate our workforce and manage our relationships with travel suppliers and customers. All of these objectives 
entail  risks  and  will  require  substantial  management  efforts  and  skills  and  significant  additional  expenditures.  Our  further  expansion  may  divert  our 
management, operational or technological resources from our existing business operations. In addition, our expansion has required us to operate in new cities 
in China, including a number of small cities in China, where we may have difficulty in adjusting to local market demands and regulatory requirements. We 
cannot assure you that we will be able to effectively manage our growth and expansion or implement our future business strategies effectively, and failure to 
do so may materially and adversely affect our business and results of operations.

Our quarterly results are likely to fluctuate because of seasonality in the leisure travel industry in China.

Our  business  experiences  fluctuations,  reflecting  seasonal  variations  in  demand  for  leisure  travel  services.  Sales  of  leisure  travel  products  and 
services will increase in respect of holiday periods and decrease in respect of off-peak times, while prices of leisure travel products and services are subject to 
fluctuation  between  peak  seasons  and  low  seasons.  For  example,  the  third  quarter  of  each  year  generally  contributes  the  highest  percentage  of  our  annual 
revenues, because many of our customers tend to travel during summer holidays in July and August. Consequently, our results of operations may fluctuate 
from quarter to quarter. Our rapid growth has tended to mask the seasonality of our business. As our growth rate slows, the seasonality in our business will 
become more pronounced and cause our operating results to fluctuate.

11

If we are unable to identify, attract, hire, train and retain key individuals and highly skilled employees, our business may be adversely affected

Our future performance depends on the continued service of our senior management, in particular, Mr. Dunde Yu, our founder, chairman and chief 
executive officer. If one or more of our key executives were unable or unwilling to continue in their present positions, we may not be able to replace them 
easily,  our  future  growth  may  be  constrained,  our  business  may  be  disrupted  and  our  financial  condition  and  results  of  operations  may  be  materially  and 
adversely affected. There is no assurance that we can continue to retain their services and there can be no assurance that they will not compete against us.

If our business continues to expand, we will need to hire additional employees, including supplier management personnel to maintain and expand our 
travel  supplier  network,  information  technology  and  engineering  personnel  to  maintain  and  expand  our  online  platform  and  customer  service  personnel  to 
serve an increasing number of customers. If we are unable to identify, attract, hire, train and retain sufficient employees in these areas, our customers may not 
have satisfactory experiences with us and may turn to our competitors, which may adversely affect our business and results of operations.

We may be subject to legal or administrative proceedings regarding our travel products and services, information provided on our online platform or other 
aspects of our business operations, which may be time-consuming to defend and affect our reputation.

From  time  to  time,  we  have  become  and  may  in  the  future  become  a  party  to  various  legal  or  administrative  proceedings  arising  in  the  ordinary 
course of our business, including breach of contract claims, anti-competition claims and other matters. Such proceedings are inherently uncertain and their 
results cannot be predicted with certainty. Regardless of the outcome and merit of such proceedings, any such legal action could have an adverse impact on 
our business because of defense costs, negative publicity, diversion of management’s attention and other factors. In addition, it is possible that an unfavorable 
resolution  of  one  or  more  legal  or  administrative  proceedings,  whether  in  the  PRC  or  in  another  jurisdiction,  could  materially  and  adversely  affect  our 
financial position, results of operations or cash flows in a particular period or damage our reputation. In addition, our online platform contains information 
about our travel products and services, vacation destinations and other travel-related topics. It is possible that our customers would take action against us in the 
event that any content accessible on our online platform were to contain errors or false or misleading information.

We  may  be  subject  to  detrimental  adverse  publicity,  malicious  allegations  or  other  conduct  by  people  or  entities,  which  could  harm  our  reputation, 
adversely affect our business and the trading price of our ADSs.

We have been, and in the future may be, the target of adverse publicity, malicious allegations or other detrimental conduct by people or entities. Such 
allegations, directly or indirectly against us, may be posted in internet chat-rooms or on blogs or any website by anyone on an anonymous basis. We may be 
required to spend significant time and incur substantial costs in response to such allegations or other detrimental conduct, and there is no assurance that we 
will  be  able  to  conclusively  refute  each  of  them  within  a  reasonable  period  of  time,  or  at  all.  Our  reputation  may  be  harmed  as  a  result  of  the  public 
dissemination of malicious allegations about our personnel, business, operations, accounting, prospects or business ethics, which in turn could adversely affect 
our business and the trading price of our ADSs.

We  have  limited  experience  and  operating  history  in  developing  and  providing  new  products  and  services,  which  may  negatively  affect  our  business, 
financial condition and results of operations.

As part of our growth strategy, we intend to develop and offer new travel products and services to satisfy the evolving needs of our customers. In 
January 2016, we launched an open platform for air ticketing and hotel booking services. New bundles such as the “Air Ticket plus X” and “Hotel plus X” 
allow our new services to closely complement our core leisure travel services. We also launched bus ticketing and car rental channels in 2016, in order to 
provide leisure travellers with the most comprehensive solutions. We have limited experience and operating history in developing and operating these new 
services. These and other new products and services we may offer in the future present operating and marketing challenges that are different from those we 
currently encounter. In addition, the market for our new travel products and services may be highly competitive. If we fail to successfully develop and offer 
our new travel products and services in an increasingly competitive market, we may not be able to capture the growth opportunities associated with them or 
recover the development and marketing costs, and our future results of operations and growth strategies could be adversely affected.

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We  have  limited  experience  in  operating  a  finance  business.  Increased  exposure  to  credit  risks  or  significant  deterioration  in  the  asset  quality  of  our 
finance business may have a material adverse effect on our business, results of operations and financial condition.

We  started  to  offer  financial  services  in  China  since  2015.  We  provide  various  financial  services,  including  consumer  financing,  supply  chain 
financing,  factoring  service,  cash  lending  service  and  insurance  products.  Expansion  in  the  finance  sector  involves  new  risks  and  challenges.  For  certain 
financial products, we have committed or will commit our own capital. Our lack of familiarity with the finance sector may make it difficult for us to anticipate 
the demands  and preferences in  the market and develop financial products  that meet the requirements and preference. We may  not be  able to successfully 
identify new product and service opportunities or develop and introduce these opportunities to our clients in a timely and cost-effective manner, or our clients 
may be disappointed in the returns from financial products that we offer.

The risk of nonpayment of loans is inherent in the finance business and we are subject to credit risk resulting from defaults in payment for loans by 
the  suppliers  and  customers.  Credit  risks  are  exacerbated  in  consumer  financing  because  there  is  relatively  limited  information  available  about  the  credit 
histories  of  customers.  There  can  be  no  assurances  that  our  monitoring  of  credit  risk  issues  and  our  efforts  to  mitigate  credit  risks  through  our  credit 
assessment and risk management policies are or will be sufficient to result in lower delinquencies. Furthermore, our ability to manage the quality of our loan 
portfolio and the associated credit risks will have significant impact on the results of operations of our finance business. Deterioration in the overall quality of 
loan portfolio and increased exposure to credit risks may occur due to a variety of reasons, including factors beyond our control, such as a slowdown in the 
growth  of  the  PRC  or  global  economies  or  a  liquidity  or  credit  crisis  in  the  PRC  or  global  finance  sectors,  which  may  adversely  affect  the  businesses, 
operations or liquidity of our suppliers and customers or their ability to repay or roll over their debt. Any significant deterioration in the asset quality of our 
finance  business  and  significant  increase  in  associated  credit  risks  may  have  a  material  adverse  effect  on  our  business,  results  of  operations  and  financial 
condition.

In addition, the development of finance business is capital intensive. We continue to provide management, administration and collection services on 
the transferred financial assets and are obligated to absorb a portion of the losses incurred in the outstanding portfolio of the transferred financial assets in the 
event of default. We may need additional cash resources due to further developments of our financial services or changed business conditions, which may 
cause us to seek credit facilities or sell additional equity or debt securities. The incurrence of indebtedness would result in increased debt obligations and could 
result in operating and financial covenants that would restrict our operations. Additionally, it is uncertain whether financing will be available in amounts or on 
terms acceptable, if at all.

We have limited experience in operating our self-operated local tour operators, which may negatively affect our business, financial condition and results 
of operations.

Starting in 2016, we further strengthened our  presence in the travel supply chain by introducing  a number of self-operated local tour operators in 
major  destinations  such  as  Xiamen,  Beijing,  Changsha.  We  operate  our  domestic  self-operated  local  tour  operators  primarily  through  Xiamen  Suiwang 
International Travel Service Co., Ltd., a wholly owned subsidiary of us established in January 2016. Our self-operated local tour operators directly provide 
destination-based services to our organized tour customers, starting from their arrival at the destination and all the way until they depart from the destination. 
Similar to our travel suppliers, our self-operated local tour operators coordinate the tours based on pre-arranged itineraries and cover all components of the 
tours  including  transportations,  accommodations,  entertainments,  meals  and  tour  guide  services.  The  tour  guides  directly  serving  our  customers  are  either 
directly employed by us or working for us on a contract basis. By operating the self-operated local tour operators, we are able to exercise greater control over 
the quality of our trips and utilize years of data on travel preference to design more suitable products for consumers. As of March 31, 2020, we operate our 
own local tour operators in 31 domestic destinations and 6 international destinations.

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We have limited experience in operating our self-operated local tour operators. The local leisure travel industry is highly fragmented, so our self-
operated  local  tour  operators  may  encounter  fierce  competition  from peers  and  we  may not  generate  the  expected  profits.  Furthermore,  if  any  destinations 
where we have self-operated local tour operators are negatively affected by external events such as earthquake, such events may negatively affect the business 
of our self-operated local tour operator as it will be difficult for the affected self-operated local tour operators to change the pre-arranged itineraries of the 
customers. In addition, we may not be able to adequately control and ensure the quality of service provided by the tour guides directly serving our customers, 
in particular the tour guides working for us on a contract basis. If our tour guides fail to provide high quality services in a timely manner to our customer or 
violate any applicable PRC laws and regulations, or in the case of customer injury or death due to the negligence or misconduct of our tour guides, we may be 
liable for compensation, which may adversely affect our reputation, business, financial condition and results of operations.

If the fragmented travel industry in China becomes consolidated, our business, financial condition and results of operations may be adversely affected.

China’s enormous size and population, imbalanced economic development and differences in consumer behavior across the country have created a 
highly fragmented and diverse travel industry. In recent years, customers have been shifting from highly fragmented traditional offline travel companies to 
travel websites for a wider product selection and greater convenience. If, however, traditional tour operators form alliances, or merge or consolidate among 
themselves,  or  if  one  of  travel  suppliers  is  acquired  by  another  company  with  which  we  do  not  have  a  relationship,  we  may  not  be  able  to  maintain  our 
strength in offering a wider selection of travel products and services as compared to traditional travel companies, and our business, financial condition and 
results of operations may be adversely affected.

14

The  Tourism  Law  and  the  Measures  for  Administration  of  the  Overseas  Tours  of  Chinese  Citizens  may  reduce  the  demand  of  organized  tours  and 
materially and adversely affect our business and results of operations.

On April 25, 2013, the Standing Committee of the National People’s Congress promulgated the Tourism Law, which became effective as of October 
1,  2013  and  was  amended  in  2016  and  2018,  respectively.  On  May  27,  2002,  the  State  Council  promulgated  the  Measures  for  the  Administration  of  the 
Overseas  Tours  of  Chinese  Citizens  which  became  effective  as  of  July  1,  2002  and  was  amended  in  2017.  The  Tourism  Law  and  the  Measures  for  the 
Administration of the Overseas Tours of Chinese Citizens impose more stringent restrictions on tour operators. Pursuant to the Tourism Law and the Measures 
for the Administration of the Overseas Tours of Chinese Citizens, tour operators are prohibited from arranging compulsory shopping or other activities which 
charge additional fees on top of the contract prices that the tourist has already paid, unless it is agreed upon by both parties through consultation or requested 
by  the  tourist  and  does  not  affect  the  itinerary  of  other  tourists.  See  “Item  4.B.  Information  on  the  Company—Business  Overview—PRC 
Regulation—Regulations on Travel Companies.” If travel suppliers fail to comply with these restrictions, our reputation and brand may be negatively affected. 
In addition, as a result of the Tourism Law and the Measures for the Administration of the Overseas Tours of Chinese Citizens, the commissions or rebates 
that tour operators receive from shopping establishments have declined and organized tour prices have risen, which have reduced the demand for organized 
tours in the short term and may continue to reduce the demand for organized tours in the future. If customers cannot adapt to the increased organized tour 
prices, our business and results of operations will be materially and adversely affected.

The E-Commerce Law may significantly increase our compliance cost. 

In August 2018, the Standing Committee of the National People’s Congress promulgated the E-commerce Law, which became effective in January 
2019. The E-commerce Law strengthens the  regulation on E-commerce operators relating to consumer protection, personal data protection and intellectual 
property  rights  protection.  As  an  e-commerce  operator,  we  are  required  under  the  E-commerce  Law,  (1)  to  refrain  from  conducting  false  or  misleading 
commercial promotion by fabricating transactions, making up user comments or otherwise, to defraud or mislead consumers, (2) to allow consumer to opt out 
of search results targeting his or her personally characteristics such as hobbies and shopping patterns and simultaneously show the consumers with options not 
targeting his or her personally characteristics, (3) to alert consumers of tie-in sale of commodities or services, and shall not set the tied-in commodities or 
services as a default option, (4) to obtain and maintain business license and other applicable licenses as required, and disclose information of such license at 
our front-page, (5) to clearly detail the refund procedure for the deposit we received from customers, and not set any unreasonable conditions to refund, (6) to 
take the risks and responsibilities in the transportation of the products, unless the consumer chooses a courier logistics service provider other than the default 
service  provider,  etc.  Since  the  promulgation  of  the  E-commerce  Law,  PRC  government  has  promulgated  implementation  rules  and  opinions  governing 
e-commerce industry, such as measures governing administration of payment institutions’ foreign exchange related services provided to e-commerce operators 
and consumers, as well as guiding opinions on data interconnection and sharing between enterprises of express delivery and e-commerce industries.

We have adopted the required measures to keep our current practice in line with the requirements under the E-Commerce Law and its implementation 
rules.  However,  the  competent  PRC  government  may  promulgate  further  implementation  rules  under  the  E-Commerce  Law  and  may  deem  our  current 
measures  not  sufficient  under  the  E-Commerce  Law  and  its  implementation  rules.  If  we  are  required  to  adopt  additional  measures  to  comply  with  the 
E-Commerce Law and its implementation rules, our compliance cost would increase significantly, and our business and results of operations will be materially 
and adversely affected.

We may not be able to prevent others from using our intellectual property, which may harm our business and expose us to litigation.

We regard our intellectual property as critical to our success. We rely primarily on a combination of copyright, software registration, trademark, trade 
secret  and  unfair  competition  laws  and  contractual  rights,  such  as  confidentiality  agreements  with  our  employees  and  others,  to  protect  our  intellectual 
property  rights.  The  protection  of  intellectual  property  rights  in  China  may  not  be  as  effective  as  that  in  the  United  States.  Unauthorized  use  or  other 
misappropriation of our technologies would enable third parties to benefit from our technologies without paying us, or enable our competitors to offer travel 
products and services that are comparable to or better than ours. From time to time, we may have to enforce our intellectual property rights through litigation. 
Such  litigation  may  result  in  substantial  costs  and  diversion  of  resources  and  management  attention.  If  we  are  not  successful  in  protecting  our  intellectual 
property, our business, financial condition and results of operations may be materially and adversely affected.

15

Claims by third parties that we infringe on their intellectual property rights could lead to government administrative actions and result in significant costs 
and have a material adverse effect on our business, financial condition and results of operations.

We  cannot  be  certain  that  our  operations  or  any  aspects  of  our  business  do  not  or  will  not  infringe  upon  copyrights  or  other  intellectual  property 
rights  held  by  third  parties.  We  have  been  in  the  past,  and  may  be  from  time  to  time  in  the  future,  subject  to  legal  proceedings,  claims  or  government 
administrative actions relating to alleged infringement on copyrights or other intellectual property rights held by third parties in relation to the content on our 
online platform or intellectual property rights otherwise used in our operation. For example, our website may be found to contain pictures that infringe on 
copyrights of third parties or hotel reviews that are third parties’ proprietary information. In addition, some of the software that we are currently using in our 
business may infringe on third parties’ copyrights. If we are found to have infringed on the intellectual property rights of others, we may be subject to liability 
for  our  infringement  activities  or  may  be  prohibited  from  using  such  intellectual  property,  and  we  may  incur  licensing  fees.  Successful  infringement  or 
licensing  claims  made  against  us  may  result  in  significant  monetary  liabilities  and  may  materially  disrupt  our  business  and  operations  by  restricting  or 
prohibiting  our  use  of  the  intellectual  property  in  question.  Moreover,  regardless  of  whether  we  successfully  defend  against  such  claims,  we  could  suffer 
negative  publicity  and  our  reputation  could  be  severely  damaged.  Any  of  these  events  could  have  a  material  and  adverse  effect  on  our  business,  financial 
condition and results of operations.

In  addition,  user-generated  content  on  our  online  platform  may  contain  or  provide  links  to  information  that  infringes  on  the  copyrights  or  other 
intellectual property rights of third parties or violates applicable rules or regulations in relation to censorship, or we may use the user-generated content in a 
way that infringes on the rights of the users or third parties. Any claims, with or without merit, could be time-consuming to defend, result in litigation and 
divert management’s attention and resources.

16

The successful operation of our business depends upon the performance and reliability of the Internet infrastructure and telecommunications networks in 
China.

Our business depends on the performance and reliability of the Internet infrastructure and telecommunications networks in China. Almost all access 
to the Internet is maintained through state-owned telecommunications operators under the administrative control and regulatory supervision of the Ministry of 
Industry and Information Technology of the PRC, or the MIIT. In addition, the national networks in China are connected to the Internet through international 
gateways controlled by the PRC government. These international gateways are the only channels through which domestic users can connect to the Internet. 
We rely on a limited number of telecommunications service providers, primarily China Telecom and China Unicom, to provide us with data communications 
capacity.  We,  our  customers  or  travel  suppliers,  may  not  have  access  to  alternative  networks  in  the  event  of  disruptions,  failures  or  other  problems  with 
China’s  Internet  infrastructure.  With  the  expansion  of  our  business,  we  may  be  required  to  upgrade  our  technology  and  infrastructure  to  keep  up  with  the 
increasing traffic on our online platform. However, we have no control over the costs of the services provided by telecommunications service providers. If the 
prices we pay for telecommunications and Internet services rise significantly, our results of operations may be materially and adversely affected. If Internet 
access fees or other charges to Internet users increase, the number of Internet users may decline and our business may be harmed. Moreover, if we are not able 
to renew  services agreements  with the  telecommunications carriers when  they expire  and  are not able  to enter into  agreements with  alternative  carriers  on 
commercially reasonable terms or at all, the quality and stability of our online platform may be adversely affected.

We are subject to payment-related risks.

We enable our customers to make payments through our website by working with various third-party online payment processing service providers. 
As we rely on third parties to provide payment processing services, including processing payments made with credit cards and debit cards, it could disrupt our 
business if these companies become unwilling or unable to provide these services to us. We may be subject to human error, fraud and other illegal activities in 
connection with third-party online payment services. If our data security systems are breached or compromised, we may lose our ability to accept credit and 
debit card payments from our customers, and we may be subject to claims for damages from our customers and third parties, all of which could adversely and 
materially affect our reputation as well as our results of operations.

If we fail to adopt new technologies or adapt our online platform and management systems to changing user requirements, increasing traffic or emerging 
industry standards, our business may be materially and adversely affected.

The  online  travel  industry  is  subject  to  rapid  technological  changes.  To  remain  competitive,  we  must  continue  to  enhance  and  improve  the 
responsiveness, functionality and features of our online platform. The online travel industry is also characterized by rapid technological evolution and changes 
in customer requirements and preferences. Our success will depend, in part, on our ability to identify, develop, acquire or license leading technologies useful 
in our business and respond to technological advances and emerging industry standards and practices in a cost-effective and timely manner. The development 
of our online platform and other proprietary technology entails significant technical and business risks. In addition, the widespread adoption of new Internet, 
networking or telecommunications technologies or other technological changes could require substantial expenditures to modify or adapt our infrastructure. 
We may not be able to use new technologies effectively or adapt our online platform, proprietary technologies and operating systems to the requirements of 
our  customers  and  travel  suppliers  or  emerging  industry  standards.  If  we  are  unable  to  adapt  in  a  cost-effective  and  timely  manner  to  changing  market 
conditions or user requirements, whether for technical, legal, financial, or other reasons, our business may be materially and adversely affected.

Our business may be harmed if we are unable to upgrade our systems and infrastructure quickly enough to accommodate increasing traffic levels, or 
to avoid obsolescence, or successfully integrate any newly developed or purchased technologies with our existing systems. Capacity constraints could cause 
unanticipated system disruptions, slower response times, poor customer experience, impaired quality and speed of reservations and confirmations and delays 
in  reporting  accurate  financial  and  operating  information.  These  factors  could  cause  us  to  lose  customers.  Additionally,  we  will  continue  to  upgrade  and 
improve our technology infrastructure to support our business growth. However, we cannot assure you that we will be successful in executing these system 
upgrades and improvement strategies. In particular, our systems may experience interruptions during upgrades, and any new technologies or infrastructures 
may not be fully integrated with our existing systems on a timely basis, or at all. If our existing or future technology infrastructure does not function properly, 
it could cause system disruptions and slow response times that affect data transmission, which in turn could materially and adversely affect our business.

17

We are exposed to risks associated with online security, and in particular, the implementation of laws and regulations on data privacy in China.

We  collect,  store  and  process  certain  personal  and  other  sensitive  data  from  our  customers.  The  massive  data  that  we  have  processed  and  stored 
makes us or the third-party service providers who host our servers a target and potentially vulnerable to cyber-attacks, computer viruses, physical or electronic 
break-ins, or similar disruptions. The secure transmission of confidential information over the Internet is essential in maintaining customer confidence in us. 
We  conduct  a  significant  portion  of  our  transactions  through  our  website.  We  utilize  digital  certificates  to  help  us  conduct  secure  communications  and 
transactions.  In  addition,  sensitive  customer  information,  such  as  password  and  payment  information,  is  stored  with  encryption,  and  our  data  servers  are 
secured  with  firewalls.  However,  advances  in  technology  or  other  developments  could  result  in  a  compromise  or  breach  of  the  technology  that  we  use  to 
protect customer and transaction data. Any failure or perceived failure by us to prevent information security breaches or to comply with privacy policies or 
privacy-related legal obligations, or any compromise of security that results in the unauthorized release or transfer of personally identifiable information or 
other  customer  data,  could  cause  our  customers  to  lose  trust  in  us,  expose  us  to  legal  claims,  and  adversely  affect  our  operating  results.  In  addition,  our 
security measures may not be sufficient to prevent security breaches. Any systems failure or compromise of our security that results in the unauthorized access 
to or release of our customers’ data could significantly limit the delivery of our products and services, as well as harm our reputation and brand and, therefore, 
our  business.  We  spend  significant  resources  on  technology  and  product  development  to  protect  against  leakage  of  user  information  and  other  security 
breaches. Nonetheless, given its great commercial value, our customer data may still likely to be misused by third-parties, which could expose us to legal and 
regulatory risks and seriously harm our business.

There are numerous laws governing privacy and the storage, sharing, use, disclosure and protection of personally identifiable information and user 
data. Specifically, personally identifiable and other confidential information is increasingly subject to legislation and regulations in numerous domestic and 
international jurisdictions. On November 7, 2016, the Standing Committee of the National People’s Congress issued the Cyber Security Law, which came into 
effect on June 1, 2017. The Cyber Security Law stipulates that a network operator, including internet information service provider among others, must adopt 
technical  measures  and  other  necessary  measures  in  accordance  with  the  applicable  laws  and  regulations  as  well  as  compulsory  national  and  industrial 
standards to safeguard the safety and stability of network operations, effectively respond to network security incidents, prevent illegal and criminal activities, 
and  maintain  the  integrity,  confidentiality  and  availability  of  network  data.  Although  we  take  measures  to  comply  with  the  Cyber  Security  Law  and  the 
applicable laws, regulations and standards, and we believe our current business operation is in line with the requirements under the Cyber Security Law and 
the applicable laws, regulations and standards, there can be no assurance that our measures will be effective and sufficient under the Cyber Security Law and 
the applicable laws, regulations and standards. If we were found by the regulatory authorities to have violated the Cyber Security Law and the applicable laws, 
regulations and standards, we would be subject to warnings, fines, confiscation of illegal revenue, revocation of licenses, cancellation of filings, shutdown of 
our platform or even criminal liability and our business, results of operations and financial condition would be materially adversely affected. In addition, the 
regulatory framework for privacy protection in China and worldwide is currently evolving and is likely to remain uncertain for the foreseeable future. For 
example,  the  Cyber  Security  Law  sets  high  requirements  for  the  operational  security  of  facilities  deemed  to  be  part  of  the  PRC’s  “critical  information 
infrastructure.”  New  laws  or  regulations  concerning  data  protection,  or  the  interpretation  and  application  of  existing  consumer  and  data  protection  laws  or 
regulations,  which  is  often  uncertain  and  in  flux,  may  be  inconsistent with  our  practices.  If  so,  in  addition  to  the possibility of  violation  of  laws  and fines 
imposed by regulatory authorities, this could result in an order requiring that we change our practices, which could have an adverse effect on our business and 
operating  results.  Complying  with  new  laws  and  regulations  could  cause  us  to  incur  substantial  costs  or  require  us  to  change  our  business  practices  in  a 
manner materially adverse to our business.

In  December  2012,  the  Standing  Committee  of  the  National  People’s  Congress  enacted  the  Decision  to  Enhance  the  Protection  of  Network 
Information,  or  the  Information  Protection  Decision,  to  further  enhance  the  protection  of  users’  personal  information  in  electronic  form.  The  Information 
Protection Decision provides that Internet information services providers must expressly inform their users of the purpose, manner and scope of the collection 
and  use  of  users’  personal  information  by  Internet  information  services  providers,  publish  the  Internet  information  services  providers  standards  for  their 
collection and use of users’ personal information, and collect and use users’ personal information only with the consent of the users and only within the scope 
of  such  consent.  The  Information  Protection  Decision  also  mandates  that  Internet  information  services  providers  and  their  employees  keep  users’  personal 
information  that  they  collect  strictly  confidential, and  that  they  must take  such  technical  and  other  measures  as  are  necessary  to  safeguard  the  information 
against  disclosure,  damages  and  loss.  Pursuant  to  the  Ninth  Amendment  to  the  Criminal  Law  issued  by  the  Standing  Committee  of  the  National  People’s 
Congress  in  August  2015  and  becoming  effective  in  November  2015,  any  internet  service  provider  that  fails  to  fulfill  the  obligations  related  to  internet 
information security administration as required by applicable laws and refuses to rectify upon orders, shall be subject to criminal penalty for the result of (i) 
any dissemination of illegal information in large scale; (ii) any severe effect due to the leakage of the client’s information; (iii) any serious loss of criminal 
evidence; or (iv) other severe situation, and any individual or entity that (i) sells or provides personal information to others in a way violating the applicable 
law,  or  (ii)  steals  or  illegally  obtain  any  personal  information,  shall  be  subject  to  criminal  penalty  in  severe  situation.  In  August  2019,  Cyberspace 
Administration of China promulgated Provisions on Online Protection of Children's Personal Information, or the Children Personal Information Provisions, 
which  came  into  effect  in  October  2019.  The  Children  Personal  Information  Provisions  impose  higher  requirements  on  network  operators  in  terms  of 
protection  of  children’s  personal  information,  such  as  requiring  network  operators  to  adopt  personal  information  protection  rules  and  user  agreements 
specifically  for  children’s  personal  information  and  appoint  persons  dedicated  to  be  responsible  for  the  protection  of  children’s  personal  information.  In 
November 2019, Cyberspace Administration of China, together with other competent government authorities, published the Guidelines for Identifying Illegal 
Collection and Use of Personal Information via Apps, which describes 31 specific types of illegal collection or use of user’s personal information, divided into 
six  categories.  See  “Item  4.B.  Information  on  the  Company—Business  Overview—PRC  Regulation—Regulations  on  Internet  Privacy”.  Compliance  with 
current regulations and regulations that may come into effect in these areas may increase our expenses related to regulatory compliance, which could have an 
adverse effect on our financial condition and results of operations.

In addition to laws, regulations and other applicable rules regarding privacy and privacy advocacy, industry associations or other organizations may 
propose new privacy standards. Because the interpretation and application of privacy and data protection laws and privacy standards are still uncertain, it is 
possible that these laws or privacy standards may be interpreted and applied in a manner that is inconsistent with our practices. Any inability to adequately 
address privacy concerns, even if unfounded, or to comply with applicable privacy or data protection laws, regulations and privacy standards, could result in 
additional cost and liability to us, damage our reputation, inhibit the use of our platform and harm our business.

Our use of open source software could adversely affect our ability to offer our products and services and subject us to possible litigation.

We use open source software in connection with our development of technology infrastructure. From time to time, companies that use open source 
software have faced claims challenging the use of open source software and/or compliance with open source license terms. We could be subject to suits by 

parties claiming ownership of what we believe to be open source software, or claiming noncompliance with open source licensing terms. Some open source 
licenses  require  users  who  distribute  software  containing  open  source  to  make  available  all  or  part  of  such  software,  which  in  some  circumstances  could 
include valuable proprietary code. While we monitor the use of open source software and try to ensure that none is used in a manner that would require us to 
disclose  our  proprietary  source  code  or  that  would  otherwise  breach  the  terms  of  an  open  source  agreement,  such  use  could  inadvertently  occur,  in  part 
because open source license terms are often ambiguous. Any requirement to disclose our proprietary source code or pay damages for breach of contract could 
be harmful to our business, results of operations or financial condition, and could help our competitors develop travel products and services that are similar to 
or better than ours.

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We may not be successful in pursuing strategic alliances and acquisitions, and future alliances and acquisitions may not bring us anticipated benefits.

Part of our growth strategy is the pursuit of strategic alliances and acquisitions. There can be no assurance that we will succeed in implementing this 
strategy  as  it  is  subject  to  many  factors  which  are  beyond  our  control,  including  our  ability  to  identify  and  successfully  execute  suitable  acquisition 
opportunities and alliances. Any future acquisitions, investments, and strategic alliances may expose us to new operational, regulatory and market risks, as 
well  as  risks  associated  with  additional  capital  requirements,  including  risks  associated  with  unforeseen  or  hidden  liabilities,  diversion  of  management 
resources  and  costs  of  integrating  acquired  businesses,  the  inability  to  generate  sufficient  revenue  to  offset  the  costs  and  expenses  of  acquisitions,  and 
potentially significant loss of investments. Any acquisitions we pursue could also create difficulties with integrating the technology of acquired businesses 
with our existing technology, and employees of acquired businesses into the various departments and ranks in our company, and it could take substantial time 
and effort to integrate the business processes being used in the acquired businesses with our existing business processes. Should we fail to integrate acquired 
companies efficiently, our earnings, revenues, gross margins, operating margins and business operations could be negatively affected. Furthermore, acquired 
companies may not perform to our expectations for various reasons, including legislative or regulatory changes that affect the products and services in which 
the acquired companies specialize and the loss of key personnel and customer accounts. Any alliances we pursue could also subject us to a number of risks, 
including  risks  associated  with  sharing  proprietary  information,  non-performance  by  the  third  party  and  increased  expenses  in  establishing  new  strategic 
alliances, any of which may materially and adversely affect our business. We may also have limited ability to monitor or control the actions of these third 
parties and, to the extent any of these strategic third parties suffer negative publicity or harm to their reputation from events relating to their business, we may 
also suffer negative publicity or harm to our reputation by virtue of our association with any such third party.

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We may not be able to identify suitable future acquisition or investment candidates or alliance partners. Moreover, there is no assurance that such 
alliances or acquisitions will achieve our intended objectives or benefits. Even if we identify suitable candidates or partners, we may be unable to complete an 
acquisition,  investment  or  alliance  on  terms  commercially  acceptable  to  us.  If  we  fail  to  identify  appropriate  candidates  or  partners,  or  complete  desired 
acquisitions, investments or alliances, we may not be able to implement our strategies effectively or efficiently, and our overall profitability and growth plans 
may be adversely affected.

If we fail to implement and maintain an effective system of internal controls, we may be unable to accurately report our results of operations or prevent 
fraud or fail to meet our reporting obligations, and investor confidence and the market price of our ADSs may be materially and adversely affected. 

We  are  subject  to  the  Sarbanes-Oxley  Act  of  2002,  or  SOX.  Section  404  of  the  SOX  requires  that  we  include  a  report  from  management  on  the 
effectiveness of our internal control over financial reporting in our annual report on Form 20-F. In addition, our independent registered public accounting firm 
must report on the effectiveness of our internal control over financial reporting.

Our management has concluded that our internal control over financial reporting was effective as of December 31, 2019. See “Item 15. Controls and 
Procedures.” Our independent registered public accounting firm has issued an attestation report, which has concluded that our internal control over financial 
reporting was effective in all material aspects as of December 31, 2019. However, if we fail to maintain the effectiveness of our internal control over financial 
reporting, we may not be able to conclude on an ongoing basis that we have effective internal control over financial reporting in accordance with the SOX. 
Moreover,  effective  internal  control  over  financial  reporting  is  necessary  for  us  to  produce  reliable  financial  reports.  As  a  result,  any  failure  to  maintain 
effective internal control over financial reporting  could  result in the loss  of investor confidence in the  reliability of  our  financial statements, which in turn 
could  negatively  impact  the  trading  price  of  our  ADSs.  Furthermore,  we  may  need  to  incur  additional  costs  and  use  additional  management  and  other 
resources in an effort to comply with Section 404 of the SOX and other requirements going forward.

We have limited business insurance coverage in China.

Insurance companies in China offer limited business insurance products. Business disruption insurance is available to a limited extent in China, but 
we have determined that the risks of disruption, the cost of such insurance and the difficulties associated with acquiring such insurance make it commercially 
impractical  for  us  to  have  such  insurance.  We  maintain  insurance  coverage  for  travel  company  liabilities,  but  we  do  not  maintain  insurance  coverage  for 
business disruptions and would have to bear the costs and expenses associated with any such events out of our own resources.

We may need additional capital, and financing may not be available on terms acceptable to us, or at all.

The outbreak of COVID-19 has had material adverse impacts on our cash flow for the first two quarters of 2020 with potential continuing impacts on 
subsequent periods. We have taken actions to manage our liquidity by reducing capital expenditures and operational expenses that are discretionary in nature 
and obtaining funding from the maturity of certain short-term and long-term investments. Based on our liquidity assessment, considering these actions taken,, 
we  believe  that  our  available  cash,  cash  equivalents,  and  cash generated  from  future  operations  and  maturity  of  investments  will be  sufficient  to  meet  our 
working capital requirements and capital expenditures in the ordinary course of business for the next 12 months subsequent to the filing of this annual report. 
We  may  require  additional  cash  resources  due  to  unanticipated  business  conditions  or  other  future  developments,  including  any  marketing  initiatives  or 
investments  we  may  decide  to  pursue.  If  these  resources  are  insufficient  to  satisfy  our  cash  requirements,  we  may  seek  to  obtain  a  credit  facility  or  sell 
additional equity or debt securities. The sale of additional equity securities could result in dilution of our existing shareholders. The incurrence of indebtedness 
would  result  in  increased  debt  service  obligations  and  could  result  in  operating  and  financing  covenants  that  would  restrict  our  operations.  It  is  uncertain 
whether financing will be available in amounts or on terms acceptable to us, if at all.

We  have  granted  share  options  and  restricted  shares,  and  may  grant  share  options  and  other  share-based  awards  in  the  future,  which  may  materially 
increase our net loss.

We adopted an incentive compensation plan in 2008, or the 2008 Plan, which permits the granting of options to purchase our ordinary shares and 
restricted shares. We also adopted a separate incentive compensation plan in 2014, or the 2014 Plan, which permits the granting of options to purchase our 
ordinary  shares,  restricted  shares  and  restricted  share  units.  In  particular,  our  2014  Plan  contains  an  evergreen  provision  which  allows  us  to  automatically 
increase the maximum aggregate number of ordinary shares reserved under the 2014 Plan to 5% of the then-issued and outstanding shares on an as-converted 
basis without shareholder approval, if and whenever the shares reserved in the 2014 Plan account for less than 1% of the total then-issued and outstanding 
shares  on  an  as-converted  basis.  For  more  details  regarding  the  2008  Plan  and  the  2014  Plan,  see  “Item  6.B.  Directors,  Senior  Management  and 
Employees—Compensation.” As of March 31, 2020, there were options to acquire 3,729,768 Class A ordinary shares outstanding under the 2008 Plan, and 
options to acquire Class A 14,866,380 ordinary shares and 113,772 restricted shares outstanding under the 2014 Plan. In addition, we plan to grant employees 
share options and other share-based compensation in the future. Expenses associated with share-based awards may materially impact our results of operations.

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Risks Related to Our Corporate Structure 

Substantial uncertainties and restrictions exist with respect to the interpretation and application of PRC laws and regulations relating to restrictions on 
foreign investment in value-added telecommunications and travel companies in China. If the PRC government finds that the structure we have adopted 
for our business operations does not comply with PRC laws and regulations, we could be subject to severe penalties, including shutting down of our online 
platform.

Foreign ownership of Internet-based businesses is subject to significant restrictions under current PRC laws and regulations. The PRC government 
regulates Internet access, the distribution of online information and the conduct of online commerce through strict business licensing requirements and other 
government regulations. These laws and regulations also include limitations on foreign ownership in PRC companies that provide Internet content distribution 
services.  Specifically,  foreign  investors  are  prohibited  from  owning  more  than  50%  of  the  equity  interest  in  any  PRC  entity  conducting  value-added 
telecommunications business, except for online data processing and transaction processing business (operational e-commerce), in which foreign investors are 
allowed to hold up to 100% of the equity interest. Moreover, any major foreign investor holding equity interest in a value-added telecommunication business 
in PRC must satisfy a number of stringent performance and operational experience requirements, including demonstrating good track records and experience 
in operating value-added telecommunication business overseas. The Circular on Strengthening the Administration of Foreign Investment in and Operation of 
Value-added Telecommunications Business issued by the Ministry of Industry and Information Technology in July 2006, or the MIIT Circular, reiterated the 
regulations on foreign investment in telecommunications business, which require foreign investors to set up foreign-invested telecom enterprises and obtain 
business  operating  licenses  for  Internet  content  provision,  or  an  ICP  license  to  conduct  any  value-added  telecommunications  business  in  China.  Under  the 
MIIT Circular, a domestic company that holds an ICP license is prohibited from leasing, transferring or selling the license to foreign investors in any form, 
and  from  providing  any  assistance,  including  providing  resources,  sites  or  facilities,  to  foreign  investors  that  conduct  value-added  telecommunications 
business illegally in China. Furthermore, the relevant trademarks and domain names that are used in the value-added telecommunications business must be 
owned by the domestic ICP license holder or its shareholders. Due to a lack of interpretation from the MIIT, it is unclear what impact the MIIT Circular will 
have on us or other PRC Internet companies that have adopted the same or similar corporate structures and contractual arrangements as ours. Nanjing Tuniu 
holds  our  ICP  licenses,  and  owns  all  the  domain  names  used  in  our  value-added  telecommunications business.  Nanjing  Tuniu  is  also  the  owner  of  all  the 
registered  trademarks  used  in  our  value-added  telecommunications  business  and  is  the  applicant  of  all  the  applications  for  trademark  registration  we  have 
made.

We are a Cayman Islands company and our wholly owned PRC subsidiary, Beijing Tuniu Technology Co., Ltd., or Beijing Tuniu, is considered a 
foreign  invested  enterprise.  To  comply  with  PRC  laws  and  regulations,  we  conduct  our  operations  in  China  through  a  series  of  contractual  arrangements 
entered into among Beijing Tuniu, Nanjing Tuniu, and the shareholders of Nanjing Tuniu. As a result of these contractual arrangements, we exert control over 
Nanjing Tuniu and its subsidiaries and consolidate their results of operations in our financial statements under U.S. GAAP. For a detailed description of these 
contractual arrangements, see “Item 4.C. Information on the Company—Organizational Structure.”

In  the  opinion  of  our  PRC  counsel,  Fangda  Partners,  our  current  ownership  structure,  the  ownership  structure  of  our  PRC  subsidiaries  and  our 
consolidated affiliated entities, each of the shareholders’ voting rights agreement, powers of attorney, equity interest pledge agreement and purchase option 
agreement entered into among Beijing Tuniu, Nanjing Tuniu and the shareholders of Nanjing Tuniu, and the cooperation agreement between Beijing Tuniu 
and Nanjing Tuniu, which establish our contractual arrangement with Nanjing Tuniu and its shareholders, and, except as otherwise disclosed in this annual 
report,  our  business  operations  are  not  in  violation  of  existing  PRC  laws,  rules  and  regulations.  However,  we  are  advised  by  our  PRC  counsel,  Fangda 
Partners, that there are substantial uncertainties regarding the interpretation and application of current or future PRC laws and regulations and there can be no 
assurance that the PRC government will ultimately take a view that is consistent with the opinion of our PRC counsel stated above.

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If our ownership structure, contractual arrangements and business of our company, our PRC subsidiaries or our consolidated affiliated entities are 
found  to  be  in  violation  of  any  existing  or  future  PRC  laws  or  regulations,  or  we  fail  to  obtain  or  maintain  any  of  the  required  permits  or  approvals,  the 
relevant governmental authorities would have broad discretion in dealing with such violation, including levying fines, confiscating our income or the income 
of  our  PRC  subsidiaries  or  consolidated  affiliated  entities,  revoking  the  business  licenses  or  operating  licenses  of  our  PRC  subsidiaries  or  consolidated 
affiliated entities, shutting down our servers or blocking our online platform, discontinuing or placing restrictions or onerous conditions on our operations, 
requiring us to undergo a costly and disruptive restructuring, restricting or prohibiting our use of proceeds from our financing activities, such as our private 
placements, to finance our business and operations in China, and taking other regulatory or enforcement actions that could be harmful to our business. Any of 
these actions could cause significant disruption to our business operations and severely damage our reputation, which would in turn materially and adversely 
affect  our  business,  financial  condition  and  results  of  operations.  If  any  of  these  occurrences  results  in  our  inability  to  direct  the  activities  of  any  of  our 
consolidated affiliated entities that most significantly impact its economic performance, and/or our failure to receive the economic benefits from any of our 
consolidated affiliated entities, we may not be able to consolidate the entity in our consolidated financial statements in accordance with U.S. GAAP.

Substantial  uncertainties  exist  with  respect  to  the  interpretation  and  implementation  of  the  newly  adopted  PRC  Foreign  Investment  Law  and  its 
implementation rules and how they may impact the viability of our current corporate structure, corporate governance and business operations.

The “variable interest entity” structure, or VIE structure, has been adopted by many PRC-based companies, including us, to obtain necessary licenses 
and permits in industries that are currently subject to foreign investment restrictions in China. See “—Risks Related to Our Corporate Structure—Substantial 
uncertainties and restrictions exist with respect to the interpretation and application of PRC laws and regulations relating to restrictions on foreign investment 
in  value-added  telecommunications  and  travel  companies  in  China.  If  the  PRC  government  finds  that  the  structure  we  have  adopted  for  our  business 
operations does not comply with PRC laws and regulations, we could be subject to severe penalties, including the forced closure of our online platform” and 
“Item  4.C.  Information  on  the  Company—Organizational  Structure.”  The  MOC  published  a  discussion  draft  of  the  proposed  Foreign  Investment  Law  in 
January 2015, or the 2015 draft PRC Foreign Investment Law, according to which, variable interest entities that are controlled via contractual arrangements 
would  be  deemed  as  FIEs,  if  they  are  ultimately  "controlled"  by  foreign  investors.  In  March  2019,  the  PRC  National  People’s  Congress  promulgated  the 
Foreign Investment Law, or the 2019 PRC Foreign Investment Law. In December 2019, the State Council promulgated the Implementing Rules of the Foreign 
Investment  Law  of  the  People’s  Republic  of  China,  or  the  Implementing  Rules,  to  further  clarify  and  elaborate  the  relevant  provisions  of  the  2019  PRC 
Foreign Investment Law. The 2019 PRC Foreign Investment Law and the Implementation Rules both became effective on January 1, 2020 and replaced major 
existing laws and regulations governing foreign investment in the PRC. Pursuant to the 2019 PRC Foreign Investment Law, “foreign investments” refer to 
investment  activities  conducted  by  foreign  investors  (including  foreign  natural  persons,  foreign  enterprises  or  other  foreign  organizations)  directly  or 
“indirectly” in the PRC, which include any of the following circumstances: (i) foreign investors setting up foreign-invested enterprises in the PRC solely or 
jointly with other investors, (ii) foreign investors obtaining shares, equity interests, property portions or other similar rights and interests of enterprises within 
the PRC, (iii) foreign investors investing in new projects in the PRC solely or jointly with other investors, and (iv) investment in other methods as specified in 
laws and administrative regulations, or as stipulated by the State Council. The 2019 PRC Foreign Investment Law and the Implementation Rules do not use 
the  concept  of  “control”  in  determining  whether  a  company  should  be  considered  as  a  foreign-invested  enterprise,  nor  do  they  explicitly  provide  the  VIE 
structure as a method of foreign investment. However, the 2019 PRC Foreign Investment Law has a catch-all provision that includes into the definition of 
“foreign  investments”  made  by  foreign  investors  in  China  in  other  methods  as  specified  in  laws,  administrative  regulations,  or  as  stipulated  by  the  State 
Council. Since the 2019 PRC Foreign Investment Law and the Implementation Rules are newly adopted and relevant government authorities may promulgate 
future laws, regulations or rules on the interpretation and implementation of the 2019 PRC Foreign Investment Law, the possibility cannot be ruled out that the 
concept of “control” as stated in the 2015 draft PRC Foreign Investment Law may be reimposed, or the “variable interest entity” structure adopted by us may 
be deemed as a method of foreign investment by, any of such future laws, regulations and rules, which cause significant uncertainties as to whether our VIE 
structures would be treated as a method of foreign investment. If our VIE structure would be deemed as a method of foreign investment under any of such 
future laws, regulations and rules, and any of our businesses operation would fall in the “negative list” for foreign investment that is subject to any foreign 
investment restrictions or prohibitions, we would be required to take further actions to comply with such laws, regulations and rules, which may materially 
and adversely affect our current corporate structure, corporate governance, business, financial conditions and results of operations. Furthermore, if future laws, 
administrative  regulations  or  rules  mandate  further  actions  to  be  taken  by  companies  with  respect  to  existing  contractual  arrangements,  we  may  face 
substantial uncertainties as to whether we are able to complete such actions in a timely manner, or at all. Failure to take timely and appropriate measures to 
respond to any of these or similar regulatory compliance challenges could materially and adversely affect our current corporate structure, business, financial 
condition and results of operations.

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The  2019  PRC  Foreign  Investment  Law  requires  foreign  investors  or  applicable  FIEs  to  report  investment  information  to  government  authority. 
Pursuant to the Information Reporting Measures for Foreign Investment jointly promulgated by the MOC and the SAMR, which took effect in January 2020, a 
foreign  investment  information  reporting  system  shall  be  established  and  foreign  investors  or  FIEs  shall  report  investment  information  to  competent 
commerce  departments  of  the  government  through  the  enterprise  registration  system  and  the  enterprise  credit  information  publicity  system,  and  the 
administration for market regulation shall forward the above investment information to the competent commerce departments of the government. The foreign 
investors or FIEs shall report the investment information by submitting initial reports, change reports, deregistration reports and annual reports, etc. The PRC 
governmental authorities may promulgate rules to further clarify the detailed information reporting requirements on foreign investors and the applicable FIEs. 
In  that  case,  our  current  corporate  governance  practices  and  business  operations  may  need  to  be  adjusted  to  comply  with  the  information  reporting 
requirements, which would significantly increase our compliance costs, and have a material and adverse effect on our current corporate structure, corporate 
governance, business, financial conditions and results of operations.

We rely on contractual arrangements with Nanjing Tuniu and its shareholders for the operation of our business, which may not be as effective as direct 
ownership. If Nanjing Tuniu or its shareholders fail to perform their obligations under these contractual arrangements, we may have to resort to litigation 
or arbitration to enforce our rights, which may be time-consuming, unpredictable, expensive and damaging to our operations and reputation. If we are 
unable to maintain effective control we would not be able to continue to consolidate the financial results of our consolidated affiliated entities with our 
financial results.

Although we have been advised by our PRC counsel, Fangda Partners, that our contractual arrangements with Nanjing Tuniu and its shareholders did 
not and does not result in any violation of current PRC laws, these contractual arrangements may not be as effective in providing control as direct ownership. 
If Nanjing Tuniu or its shareholders fail to perform their obligations under the contractual arrangements, we may have to incur substantial costs and expend 
additional resources to enforce such arrangements. We may also have to rely on legal remedies under contract law, including seeking specific performance or 
injunctive relief and claiming damages, which we cannot assure you will be effective. For example, if the shareholders of Nanjing Tuniu refuse to transfer 
their  equity  interests  in  Nanjing  Tuniu  to  us  or  our  designee  when  we  exercise  the  purchase  option  pursuant  to  these  contractual  arrangements,  or  if  they 
otherwise act in bad faith toward us, then we may have to take legal actions to compel them to perform their contractual obligations. Furthermore, while the 
company chops of Nanjing Tuniu are held by its legal and accounting departments, our ability to ensure its performance under the contractual agreements may 
be limited if we are unable to secure control of the company chops in the event of a dispute with its management or shareholders, as many official documents 
require affixation of company chops to become fully effective. If we were the controlling shareholder of Nanjing Tuniu with direct ownership, we would be 
able  to  exercise  our  rights  as  shareholders  to  effect  changes  to  its  board  of  directors,  which  in  turn  could  implement  changes  at  the  management  and 
operational level.

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All the agreements under our contractual arrangements are governed by PRC laws and provide for the resolution of disputes through arbitration in the 
PRC.  Accordingly,  these  contracts  would  be  interpreted  in  accordance  with  PRC  laws  and  any  disputes  would  be  resolved  in  accordance  with  PRC  legal 
procedures.  There  remain  significant  uncertainties  regarding  how  our  contractual  arrangements  would  be  interpreted  under  PRC  laws  and  the  ultimate 
outcome of the resolution of disputes in relation to such contractual arrangements, should arbitration become necessary. The legal system in the PRC is not as 
developed as in some other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal system could limit our ability to enforce these 
contractual arrangements. Under PRC laws, if the losing parties fail to carry out the arbitration awards within a prescribed time limit, the prevailing parties 
may only enforce the arbitration awards in PRC courts through arbitration award recognition proceedings, which would require additional expenses and delay. 
In the event we are unable to enforce these contractual arrangements, we may not be able to exert effective control over Nanjing Tuniu and its shareholders, 
and  our  ability  to  conduct  our  business  may  be  negatively  affected.  If  we  are  unable  to  maintain  effective  control,  we  would  not  be  able  to  continue  to 
consolidate the financial results of our consolidated affiliated entities with our financial results.

The shareholders of Nanjing Tuniu may have potential conflicts of interest with us, which may materially and adversely affect our business and financial 
condition.

We have designated individuals who are PRC nationals to be the shareholders of Nanjing Tuniu. The equity interests of Nanjing Tuniu are held by 
Messrs.  Dunde  Yu,  Haifeng  Yan,  Tong  Wang,  Jiping  Wang,  Xin  Wen,  Yongquan  Tan  and  Haifeng  Wang.  The  interests  of  these  individuals  as  the 
shareholders of Nanjing Tuniu may differ from the interests of our company as a whole. These shareholders may breach, or cause Nanjing Tuniu to breach, 
the existing contractual arrangements we  have with them  and Nanjing Tuniu, which would have a material  and adverse effect on  our  ability  to effectively 
control Nanjing Tuniu. We cannot assure you that when conflicts of interest arise, any or all of these shareholders will act in the best interests of our company 
or such conflicts will be resolved in our favor.

Currently, we do not have any arrangements to address potential conflicts of interest between these shareholders and our company, except that we 
could  exercise  our  purchase  option  under  the  purchase  option  agreement  with  these  shareholders  to  request  them  to  transfer  all  of  their  equity  interests  in 
Nanjing  Tuniu  to  a  PRC  entity  or  individual  designated  by  us,  to  the  extent  permitted  by  PRC  laws.  We  rely  on  Messrs.  Dunde  Yu,  who  is  our  founder, 
director and beneficial owner, Messrs. Haifeng Yan, who was our co-founder and is our director, Messrs. Tong Wang, Jiping Wang, Xin Wen and Yongquan 
Tan, who are our beneficial owners and Mr. Haifeng Wang, who is an employee of one of our shareholders, to abide by the PRC law. If we cannot resolve any 
conflict of interest or dispute between us and the shareholders of Nanjing Tuniu, we would have to rely on legal proceedings, which could result in disruption 
of our business and subject us to substantial uncertainty as to the outcome of any such legal proceedings.

Our contractual arrangements with Nanjing Tuniu and its shareholders may be subject to scrutiny by the PRC tax authorities, and a finding that we owe 
additional taxes could substantially increase our consolidated net loss and reduce the value of your investment.

Under  PRC  laws  and  regulations,  arrangements  and  transactions  among  related  parties  may  be  subject  to  audit  or  challenge  by  the  PRC  tax 
authorities. We could face material and adverse tax consequences if the PRC tax authorities determine that the contractual arrangements among Beijing Tuniu, 
Nanjing Tuniu and the shareholders of Nanjing Tuniu do not represent an arm’s-length transaction and adjust Nanjing Tuniu’s income in the form of a transfer 
pricing adjustment. A transfer pricing adjustment could, among other things, result in a reduction, for PRC tax purposes, of expense deductions recorded by 
Nanjing Tuniu, which could in turn increase its tax liabilities without reducing our tax liabilities. In addition, the PRC tax authorities may impose late payment 
fees and other penalties to Nanjing Tuniu for under-paid taxes. Our consolidated net loss may be increased if our tax liabilities increase or if we are found to 
be subject to late payment fees or other penalties.

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If Nanjing Tuniu becomes the subject of a bankruptcy or liquidation proceeding, we may lose the ability to use and enjoy its assets, which could materially 
and adversely affect our business.

To comply with PRC laws and regulations relating to foreign ownership restrictions in the online value-added telecommunications business, we hold 
our  ICP  license and operate  our  business through  contractual arrangements  with Nanjing  Tuniu  as well as  its shareholders.  As  part of  these arrangements, 
Nanjing Tuniu holds assets that are important to the operation of our business.

We do not have priority pledges or liens against Nanjing Tuniu’s assets. As a contractual and property right matter, this lack of priority pledges and 
liens has remote risks. If Nanjing Tuniu undergoes an involuntary liquidation proceeding, third-party creditors may claim rights to some or all of its assets and 
we may not have priority against such third-party creditors on Nanjing Tuniu’s assets. If Nanjing Tuniu undergoes a voluntary liquidation, we may take part in 
the liquidation procedures as a general creditor under the PRC Enterprise Bankruptcy Law and recover any outstanding liabilities owed by Nanjing Tuniu to 
Beijing  Tuniu  under  the  cooperation  agreement  between  them.  To  ameliorate  the  risks  of  an  involuntary  liquidation  proceeding  initiated  by  a  third-party 
creditor, we closely monitor the operations and finances of Nanjing Tuniu through carefully designed budgetary and internal controls to ensure that Nanjing 
Tuniu is well  capitalized  and  is  highly  unlikely  to trigger any  third  party monetary  claims in  excess of  its assets and cash  resources. Furthermore, Beijing 
Tuniu has the ability, if necessary, to provide financial support to Nanjing Tuniu to avoid such an involuntary liquidation.

If the shareholders of Nanjing Tuniu were to attempt to voluntarily liquidate Nanjing Tuniu without obtaining our prior consent, we could effectively 
prevent such unauthorized voluntary liquidation by exercising our right to request Nanjing Tuniu’s shareholders to transfer all of their equity interests to a 
PRC entity or individual designated by us in accordance with the purchase option agreement with the shareholders of Nanjing Tuniu, to the extent permitted 
by PRC laws. In the event that the shareholders of Nanjing Tuniu initiate a voluntary liquidation proceeding without our authorization or attempt to distribute 
the retained earnings or assets of Nanjing Tuniu without our prior consent, we may need to resort to legal proceedings to enforce the terms of the contractual 
agreements. Any such legal proceeding may be costly and may divert our management’s time and attention away from the operation of our business, and the 
outcome of such legal proceeding would be uncertain.

Risks Related to Doing Business in China

Uncertainties in the interpretation and enforcement of PRC laws and regulations could limit the legal protections available to you and us.

The PRC legal system is based on written statutes. Unlike common law systems, it is a system in which legal cases have limited value as precedents. 
In the late 1970s, the PRC government began to promulgate a comprehensive system of laws  and regulations governing economic matters in general. The 
overall  effect  of  legislation  over  the  past  three  decades  has  significantly  increased  the  protections  afforded  to  various  forms  of  foreign  or  private-sector 
investment  in  China.  Our  PRC  subsidiaries  and  consolidated  affiliated  entities  are  subject  to  various  PRC  laws  and  regulations  generally  applicable  to 
companies in China. However, since these laws and regulations are relatively new and the PRC legal system continues to rapidly evolve, the interpretations of 
many laws, regulations and rules are not always uniform and enforcement of these laws, regulations and rules involve uncertainties.

From time to time, we may have to resort to administrative and court proceedings to enforce our legal rights. However, since PRC administrative and 
court authorities have significant discretion in interpreting and implementing statutory and contractual terms, it may be more difficult to evaluate the outcome 
of administrative and court proceedings and the level of legal protection we enjoy than in more developed legal systems. Furthermore, the PRC legal system is 
based in part on government policies and internal rules (some of which are not published in a timely manner or at all) that may have retroactive effect. As a 
result, we may not be aware of our violation of these policies and rules until sometime after the violation. Such uncertainties, including uncertainty over the 
scope and effect of our contractual, property (including intellectual property) and procedural rights, and any failure to respond to changes in the regulatory 
environment in China could materially and adversely affect our business and impede our ability to continue our operations.

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Changes in China’s economic, political or social conditions or government policies could have a material adverse effect on our business and operations.

Our business operations are based in China. Accordingly, our business, financial condition, results of operations and prospects may be influenced to a 
significant degree by economic, political and social conditions or government policies in China generally and by continued economic growth in China as a 
whole.

China’s economy differs from the economies of most developed countries in many respects, including the amount of government involvement, level 
of development, growth rate, control of foreign exchange and allocation of resources. Although the PRC government has implemented measures emphasizing 
the  utilization  of  market  forces  for  economic  reform,  the  reduction  of  state  ownership  of  productive  assets,  and  the  establishment  of  improved  corporate 
governance in business enterprises, a substantial portion of productive assets in China is still owned by the PRC government. In addition, the PRC government 
continues to play a significant role in regulating industry development by imposing industrial policies. The PRC government also exercises significant control 
over China's economic growth through allocating resources, controlling payment of foreign currency-denominated obligations, setting monetary policy and 
providing preferential treatment to particular industries or companies.

While  the  Chinese  economy  has  experienced  significant  growth  over  the  past  decades,  growth  has  been  uneven,  both  geographically  and  among 
various  sectors  of  the  economy.  Some  of  the  government  measures  may  benefit  the  overall  Chinese  economy,  but  may  have  a  negative  effect  on  us.  For 
example,  our  financial  condition  and  results  of  operations  may  be  adversely  affected  by  government  control  over  capital  investments  or  changes  in  tax 
regulations. The growth rate of the Chinese economy has gradually slowed since 2010, and the impact of COVID-19 on the Chinese economy in 2020 is likely 
to  be  severe.  China's  GDP  decreased  by  6.8%  year-over-year  in  the  first  quarter  of  2020  amid  the  COVID-19  pandemic.  Any  prolonged  slowdown  in  the 
Chinese economy may reduce the demand for our products and services and materially and adversely affect our business and results of operations. However, 
any stimulus measures designed to boost the Chinese economy may contribute to higher inflation, which could adversely affect our financial condition and 
results of operations. For example, certain operating costs and expenses, such as employee compensation and office operating expenses, may increase as a 
result of higher inflation.

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A  severe  or  prolonged  downturn  in  the  Chinese  or  global  economy  could  materially  and  adversely  affect  the  leisure  travel  industry  and  our  business, 
results of operations and financial condition.

COVID-19 had a severe and negative impact on the Chinese and the global economy in the first quarter of 2020. China's GDP decreased by 6.8% 
year-over-year in the first quarter of 2020 amid the COVID-19 pandemic. Whether this will lead to a prolonged downturn in the economy is still unknown. 
Even  before  the  outbreak  of  the  COVID-19,  the  global  macroeconomic  environment  was  facing  numerous  challenges.  The  growth  rate  of  the  Chinese 
economy had already been slowing since 2010. There is considerable uncertainty over the long-term effects of the expansionary monetary and fiscal policies 
which had been adopted by the central banks and financial authorities of some of the world’s leading economies, including the United States and China, even 
before 2020. Unrest, terrorist threats and the potential for war in the Middle East and elsewhere may increase market volatility across the globe. There have 
also  been  concerns  about  the  relationship  between  China  and  other  countries,  including  the  surrounding  Asian  countries,  which  may  potentially  have 
economic effects. In particular, there is significant uncertainty about the future relationship between the United States and China with respect to trade policies, 
treaties,  government  regulations  and  tariffs.  Economic  conditions  in  China  are  sensitive  to  global  economic  conditions,  as  well  as  changes  in  domestic 
economic and political policies and the expected or perceived overall economic growth rate in China. Any severe or prolonged slowdown in the global or 
Chinese economy may materially and adversely affect the leisure travel industry and our business, results of operations and financial condition.

The  PRC  government  regulates  travel  and  other  related  industries.  If  we  fail  to  obtain  or  maintain  all  pertinent  permits  and  approvals  or  if  the  PRC 
government imposes more restrictions on these industries, our business may be adversely affected.

We are required to obtain applicable permits or approvals from regulatory authorities to conduct our business activities. See “Item 4.B. Information 
on the Company—Business Overview—PRC Regulation.” If we fail to obtain or maintain any of the required permits or approvals in the future, we may be 
subject to various penalties, such as fines or suspension of operations in these regulated businesses, which could severely disrupt our business operations. As a 
result, our financial condition and results of operations may be adversely affected.

Under  the  PRC  Enterprise  Income  Tax  Law,  we  may  be  classified  as  a  PRC  resident  enterprise  for  PRC  enterprise  income  tax  purposes.  Such 
classification would likely result in unfavorable tax consequences to us and our non-PRC shareholders and would have a material adverse effect on our 
results of operations and the value of your investment.

Under  the  PRC  Enterprise  Income  Tax  Law,  or  the  EIT  Law  and  its  Implementation  Rules,  that  became  effective  on  January  1,  2008  and  was 
amended  in  February  2017,  December  2018  and  April  2019,  respectively,  an  enterprise  established  outside  the  PRC  with  a  “de  facto  management  body” 
within the PRC is considered a PRC resident enterprise for PRC enterprise income tax purposes and is generally subject to a uniform 25% enterprise income 
tax rate on its worldwide income. Under the implementation rules to the EIT Law, or the Implementation Rules, a “de facto management body” is defined as a 
body that has material and overall  management  and control over the manufacturing  and business operations,  personnel  and human resources, finances and 
properties of an enterprise. In addition, SAT Circular 82, which was issued in April 2009 and was amended in December 2017 by the State Administration of 
Taxation, or the SAT, specifies that certain offshore incorporated enterprises controlled by PRC enterprises or PRC enterprise groups will be classified as PRC 
resident  enterprises  if  all  of  the  following  conditions  are  met:  (a)  senior  management  personnel  and  core  management  departments  in  charge  of  the  daily 
operations of the enterprises have their presence mainly in the PRC; (b) their financial and human resources decisions are subject to determination or approval 
by  persons  or  bodies  in  the  PRC;  (c)  major  assets,  accounting  books  and  company  seals  of  the  enterprises,  and  minutes  and  files  of  their  board’s  and 
shareholders’ meetings are located or kept in the PRC; and (d) half or more of the enterprises’ directors or senior management personnel with voting rights 
habitually reside in the PRC. Further to SAT Circular 82, the SAT issued SAT Bulletin 45, which took effect on September 1, 2011, to provide more guidance 
on  the  implementation  of  SAT  Circular  82  and  clarify  the  reporting  and  filing  obligations  of  such  “Chinese-controlled  offshore-incorporated  resident 
enterprises.”  SAT Bulletin 45 provides procedures and administrative  details for the determination of PRC resident enterprise status and administration on 
post-determination matters. Although both SAT Circular 82 and SAT Bulletin 45 only apply to offshore enterprises controlled by PRC enterprises or PRC 
enterprise  groups,  not  those  controlled  by  PRC  individuals  or  foreign  individuals  like  us,  the  determining  criteria  set  forth  in  SAT  Circular  82  and  SAT 
Bulletin 45 may reflect the SAT’s general position on how the “de facto management body” test should be applied in determining the PRC resident enterprise 
status of offshore enterprises, regardless of whether they are controlled by PRC enterprises, PRC enterprise groups or by PRC or foreign individuals.

27

We do not believe that Tuniu Corporation meets all of the conditions above and thus we do not believe that it is a PRC resident enterprise for PRC 
enterprise income tax purposes, despite the fact that all of the members of our management team as well as the management team of Tuniu (HK) Limited are 
located in  China. However,  if  the PRC  tax authorities  determine  that  it is a  PRC resident enterprise for PRC enterprise  income tax  purposes,  a  number of 
unfavorable PRC tax consequences could follow. First, we will be subject to the uniform 25% enterprise income tax on our worldwide income, which could 
materially reduce our net income. In addition, we will also be subject to PRC enterprise income tax reporting obligations. Second, although dividends paid by 
one PRC tax resident to another PRC tax resident should qualify as “tax-exempt income” under the EIT Law, we cannot assure you that such dividends will 
not be subject to a 10% withholding tax, as the PRC foreign exchange control authorities, which enforce the withholding tax on dividends, and the PRC tax 
authorities have not yet issued guidance with respect to the processing of outbound remittances to entities that are not controlled by any PRC enterprise or 
PRC enterprise group and treated as PRC resident enterprises for PRC enterprise income tax purposes.

Under the EIT Law and its Implementation Rules, subject to any applicable tax treaty or similar arrangement between the PRC and our investors’ 
jurisdiction of residence that provides for a different income tax arrangement, PRC withholding tax at the rate of 10% is normally applicable to dividends 
from PRC sources payable to investors that are non-PRC resident enterprises, which do not have an establishment or place of business in the PRC, or which 
have such establishment or place of business if the relevant income is not effectively connected with the establishment or place of business. Any gain realized 
on the transfer of ADSs or shares by such non-PRC resident enterprise investors is also subject to 10% PRC income tax if such gain is regarded as income 
derived  from  sources  within  the  PRC  unless  a  tax  treaty  or  similar  arrangement  otherwise  provides.  Under  the  PRC  Individual  Income  Tax  Law  and  its 
implementation rules, dividends from sources within the PRC paid to foreign individual investors who are not PRC residents are generally subject to a PRC 
withholding tax at a rate of 20% and gains from PRC sources realized by such investors on the transfer of ADSs or shares are generally subject to 20% PRC 
income tax, in each case, subject to any reduction or exemption set forth in applicable tax treaties and PRC laws. It is also unclear whether dividends we pay 
with respect to our ordinary shares or ADSs, or the gain realized from the transfer of our ordinary shares or ADSs, would be treated as income derived from 
sources within the PRC and as a result be subject to PRC income tax if we were considered a PRC resident enterprise, as described above. If PRC income tax 
were imposed on gains realized through the transfer of our ADSs or ordinary shares or on dividends paid to our non-PRC resident investors, the value of the 
investment in our ADSs or ordinary shares may be materially and adversely affected. Furthermore, our ADS holders whose jurisdictions of residence have tax 
treaties or arrangements with China may not qualify for benefits under such tax treaties or arrangements.

We  face  uncertainty  regarding  the  PRC  tax  reporting  obligations  and  consequences  for  certain  indirect  transfers  of  our  operating  company’s  equity 
interests. Enhanced scrutiny over acquisition transactions by the PRC tax authorities may have a negative impact on potential acquisitions we may pursue 
in the future.

According to the Announcement of the SAT on Several Issues Concerning the Enterprise Income Tax on Indirect Property Transfer by Non-Resident 
Enterprises (“Bulletin 7”) promulgated by the SAT in February 2015, which has been further amended by Bulletin 37 issued by the SAT in October 2017 and 
amended in June 2018, if a non-resident enterprise transfers the equity interests of a PRC resident enterprise indirectly by transfer of the equity interests of an 
offshore  holding  company  (other  than  a  purchase  and  sale  of  shares  issued  by  a  PRC  resident  enterprise  in  public  stock  market  )  without  a  reasonable 
commercial purpose, the PRC tax authorities have the discretion to reassess the nature of the transaction and the indirect equity transfer will be treated as a 
direct  transfer.  As  a  result,  gains  derived  from  such  transfer,  which  means  the  equity  transfer  price  minus  the  cost  of  equity,  will  be  subject  to  PRC 
withholding tax at a rate of up to 10%. Under the terms of Bulletin 7, as amended, the transfer that meets all of the following conditions shall be directly 
deemed as having no reasonable commercial purposes: (i) more than 75% of the value of the equity interests of the offshore holding company are directly or 
indirectly derived from PRC taxable properties; (ii) at any time during the year before the indirect transfer, over 90% of the total properties of the offshore 
holding  company  are investments  within  PRC territory,  or  in  the  year  before  the  indirect  transfer,  over  90% of  the  offshore  holding  company's  revenue  is 
directly  or  indirectly  derived  from  PRC  territory;  (iii)  the  function  performed  and  risks  assumed  by  the  offshore  holding  company  are  insufficient  to 
substantiate its corporate existence; or (iv) the foreign income tax imposed on the indirect transfer is lower than the PRC tax imposed on the direct transfer of 
the PRC taxable properties.

There is uncertainty as to the interpretation and application of Bulletin 7, as amended. If an Indirect Transfer occurs for us, we and our non-PRC 
resident investors may be at risk of being taxed under Bulletin 7, as amended, and we may be required to expend valuable resources to comply with Bulletin 7, 
as amended or to establish that we should not be taxed under Bulletin 7, as amended.

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PRC regulations establish complex procedures for some acquisitions of PRC companies by foreign investors, which could make it more difficult for us to 
pursue growth through acquisitions in China.

Six PRC regulatory agencies promulgated regulations effective in September 2006 that are commonly referred to as the M&A Rules, which were 
amended  on  June  22,  2009,  with  such  amendments  becoming  effective  as  of  the  same  date.  See  “Item  4.B.  Information  on  the  Company—Business 
Overview—PRC  Regulation.”  The  M&A  Rules  establish  procedures  and  requirements  that  could  make  some  acquisitions  of  PRC  companies  by  foreign 
investors  more  time-consuming  and  complex,  including  requirements  in  some  instances  that  the  MOC  be  notified  in  advance  of  any  change-of-control 
transaction in which a foreign investor takes control of a PRC domestic enterprise. In addition, national security review rules issued by the PRC governmental 
authorities in 2011 require acquisitions by foreign investors of domestic companies engaged in military-related or certain other industries that are crucial to 
national security to be subject to prior security review. Moreover, the Anti-Monopoly Law requires that the State Administration of Market Regulation, or 
SAMR, shall be notified in advance of any concentration of undertaking if certain thresholds are triggered. We may expand our business in part by acquiring 
complementary  businesses.  Complying  with  the  requirements  of  the  M&A  Rules,  security  review  rules  and  other  PRC  regulations  to  complete  such 
transactions could be time-consuming, and any required approval processes, including obtaining approval from the MOC, may delay or inhibit our ability to 
complete such transactions, which could affect our ability to expand our business or maintain our market share.

PRC regulations relating to offshore investment activities by PRC residents may limit our PRC subsidiaries’ ability to increase their registered capital or 
distribute profits to us, limit our ability to inject capital into our PRC subsidiaries, or otherwise expose us to liabilities and penalties under PRC laws.

The  PRC  State  Administration  of  Foreign  Exchange,  or  the  SAFE,  promulgated  the  Circular  on  Relevant  Issues  Concerning  Foreign  Exchange 
Control on Domestic Residents’ Offshore Investment and Financing and Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, on 
July  4,  2014,  which  replaced  the  former  circular  commonly  known  as  “SAFE  Circular  75”  promulgated  by  SAFE  in  October,  2005.  SAFE  Circular  37 
requires PRC residents to register with local branches of SAFE in connection with their direct establishment or indirect control of an offshore entity for the 
purpose of overseas investment and financing, with assets or equity interests of onshore companies or offshore assets or interests held by the PRC residents, 
referred to in SAFE Circular 37 as a “special purpose vehicle.” SAFE Circular 37 further requires amendment to the registration in the event of any significant 
changes with respect to the special purpose vehicle, such as increases or decreases in capital contributed by PRC residents, transfers or exchanges of shares, 
mergers,  divisions,  or  other  material  changes.  The  term  “control”  under  SAFE  Circular  37  is  broadly  defined  as  the  operation  rights,  beneficiary  rights  or 
decision-making rights acquired by the PRC residents in special purpose vehicles or PRC companies by such means as acquisition, trust, proxy, voting rights, 
repurchase, convertible bonds or other arrangements.

If our shareholders or beneficial owners who are PRC citizens or residents do not complete their registration with the local SAFE branches, our PRC 
subsidiaries may be prohibited from distributing their profits and proceeds from any reduction in capital, share transfer or liquidation to us, and we may be 
restricted in our ability to contribute additional capital to our PRC subsidiaries. Moreover, failure to comply with the various SAFE registration requirements 
described above could result in liabilities for our PRC subsidiaries under PRC laws for evasion of applicable foreign exchange restrictions, including (1) the 
requirement by SAFE to return the foreign exchange remitted overseas within a period specified by SAFE, with a fine of up to 30% of the total amount of 
foreign exchange remitted overseas and deemed to have been evasive and (2) in circumstances involving serious violations, a fine of no less than 30% of and 
up to the total amount of remitted foreign exchange deemed evasive. Furthermore, the persons-in-charge and other persons at our PRC subsidiaries who are 
held directly liable for the violations may be subject to criminal sanctions.

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SAFE  Circular  37  provides  that  PRC  residents  include  both  PRC  citizens,  meaning  any  individual  who  holds  a  PRC  passport  or  resident 
identification card, and individuals who are non-PRC citizens but primarily reside in the PRC due to their economic ties to the PRC. We have requested all of 
our known current shareholders and/or beneficial owners to disclose whether they or their shareholders or beneficial owners fall within the ambit of SAFE 
Circular  37  and  other  related  rules,  and  urged  relevant  shareholders  and  beneficial  owners,  upon  learning  they  are  PRC  residents,  to  make  the  necessary 
applications, filings and amendments as required under SAFE Circular 37 and other related rules. However, we cannot assure you that they did successfully 
amend their foreign exchange registrations with the local SAFE branch in compliance with applicable laws after our initial public offering. In addition, we 
may not be informed of the identities of all the PRC residents holding direct or indirect interests in our company, and we cannot compel our beneficial owners 
to  comply  with  the  requirements  of  SAFE  Circular  37.  As  a  result,  we  cannot  assure  you  that  all  of  our  shareholders  or  beneficial  owners  who  are  PRC 
residents have complied with and will in the future comply with our requests to make or obtain any applicable registrations or comply with other requirements 
required by SAFE Circular 37 or other related rules. A failure by any of our current or future shareholders or beneficial owners who are PRC residents to 
comply with the SAFE regulations may subject us to fines or other legal sanctions, restrict our cross-border investment activities, limit our PRC subsidiaries’ 
ability to make distributions or pay dividends or affect our ownership structure, which could adversely affect our business and prospects.

Furthermore, since it is unclear how SAFE Circular 37 and any future regulation concerning offshore or cross-border transactions will be interpreted, 
amended  and  implemented  by  the  relevant  government  authorities.  We  cannot  predict  how  these  regulations  will  affect  our  business  operations  or  future 
strategy. For example, we may be subject to a more stringent review and approval process with respect to our foreign exchange activities, such as remittance 
of dividends and foreign-currency-denominated borrowings, which may adversely affect our financial condition and results of operations. In addition, if we 
decide to acquire a PRC domestic company, either we or the owners of such company, as the case may be, may not be able to obtain the necessary approvals 
or complete the necessary filings and registrations required by the foreign exchange regulations. This may restrict our ability to implement our acquisition 
strategy and could adversely affect our business and prospects.

Failure to comply with PRC regulations regarding the registration requirements for share option plans may subject the PRC plan participants or us to 
fines and other legal or administrative sanctions.

In February 2012, SAFE promulgated the Notices on Issues Concerning the Foreign Exchange Administration for Domestic Individuals Participating 
in  Stock  Incentive  Plans  of  Overseas  Publicly-Listed  Companies,  or  the  Stock  Option  Rules.  Under  the  Stock  Option  Rules  and  other  relevant  rules  and 
regulations,  PRC  residents  who  participate  in  stock  incentive  plans  in  an  overseas  publicly-listed  company  are  required  to  register  with  SAFE  or  its  local 
branches and complete certain other procedures. Participants of a stock incentive plan who are PRC residents must retain a qualified PRC agent, which could 
be a PRC subsidiary of the overseas publicly-listed company or another qualified institution selected by the PRC subsidiary, to conduct the SAFE registration 
and other procedures with respect to the stock incentive plan on behalf of its participants. The participants must also retain an overseas entrusted institution to 
handle matters in connection with their exercise of stock options, the purchase and sale of corresponding stocks or interests and fund transfers. In addition, the 
PRC agent is required to amend the SAFE registration with respect to the stock incentive plan if there is any material change to the stock incentive plan, the 
PRC  agent  or  the  overseas  entrusted  institution  or  other  material  changes.  See  “Item  4.B.  Information  on  the  Company—Business  Overview—PRC 
Regulation—Regulations on Employee Stock Option Plans.”

We and our PRC employees who have been granted share options are subject to these regulations and Beijing Tuniu as an agent has registered with 
the Beijing Branch of SAFE in connection with the 2008 Plan and the 2014 Plan. We have advised our employees and directors participating in our share 
incentive plans to handle foreign exchange matters in accordance with the Stock Option Rules. However, we cannot assure you that the share option holders 
can successfully register with SAFE in full compliance with the Stock Option Rules for material changes of the granted share options. Failure of our PRC 
share option holders or restricted shareholders to complete their SAFE registrations may subject these PRC residents to fines and legal sanctions and may also 
limit  our  ability  to  contribute  additional  capital  into  our  PRC  subsidiaries,  limit  our  PRC  subsidiaries’  ability  to  distribute  dividends  to  us,  or  otherwise 
materially adversely affect our business.

30

PRC regulation of direct investment and loans by offshore holding companies to PRC entities and governmental control of currency conversion may delay 
or  limit  us  from  using  the  proceeds  of  our  financing  activities,  or  making  additional  capital  contributions  or  loans  to  our  PRC  subsidiaries  and  our 
consolidated affiliated entities.

Any capital contributions or loans that we, as an offshore entity, make to our PRC subsidiaries and PRC consolidated affiliated entities, including 
from the proceeds of our financing activities, such as our private placements, are subject to PRC laws and regulations. Under PRC laws and regulations, we 
are permitted to utilize such proceeds to fund our existing PRC subsidiaries and PRC consolidated affiliated entities only through loans or capital contributions 
or to establish new PRC subsidiaries or new PRC consolidated affiliated entities, subject to applicable government registration and approval requirements. 
Currently,  there  is  no  statutory  limit  to  the  amount  of  funding  that  we  can  provide  to  our  PRC  subsidiaries  through  capital  contributions.  However,  the 
maximum amount we can loan to our PRC subsidiaries and consolidated affiliated entities is subject to statutory limits. According to current PRC laws and 
regulations, we can provide funding to our PRC subsidiaries through loans of up to either (i) the amount of the difference between the respective registered 
total investment amount and registered capital of each of our PRC subsidiaries, or the Total Investment and Registered Capital Balance, or (ii) two times, or 
the then applicable statutory multiple, the amount of their respective net assets, calculated in accordance with PRC GAAP, or the Net Assets Limit, at our 
election. We may also fund our PRC consolidated affiliated entities through cross-border loans and the maximum amount would be their respective Net Assets 
Limit. Increasing the Total Investment and Registered Capital Balance of our PRC subsidiaries is subject to governmental procedures and may require a PRC 
subsidiary to increase its registered capital at the same time. If we choose to make a loan to a PRC subsidiary or PRC consolidated affiliated entity based on its 
Net Assets Limit, the maximum amount we would be able to loan to the relevant PRC subsidiary or PRC consolidated affiliated entity would depend on the 
relevant PRC entity’s net assets and the applicable statutory multiple at the time of calculation. PRC laws and regulations may also impose more stringent 
limitations to cross-border loans, which will also have negative impact on our ability to fund our PRC entities.

In August 2008, SAFE promulgated a SAFE Circular 142 regulating the conversion by a foreign-invested enterprise of foreign currency registered 
capital into Renminbi by restricting how the converted Renminbi may be used. SAFE Circular 142 provides that the Renminbi capital converted from foreign 
currency registered capital of a foreign-invested enterprise may only be used for purposes within the business scope approved by the applicable government 
authority and unless otherwise provided by law, such Renminbi capital may not be used for equity investments in the PRC. Although on July 4, 2014, the 
SAFE issued the Circular of the SAFE on Relevant Issues Concerning the Pilot Reform in Certain Areas of the Administrative Method of the Conversion of 
Foreign Exchange Funds by Foreign-invested Enterprises, or SAFE Circular 36, which launched a pilot reform of the administration of the settlement of the 
foreign exchange capitals of foreign-invested enterprises in certain designated areas from August 4, 2014 and some of the restrictions under SAFE Circular 
142  will  not  apply  to  the  settlement  of  the  foreign  exchange  capitals  of  the  foreign-invested  enterprises  established  within  the  designate  areas  and  such 
enterprises are allowed to use its Renminbi capital converted from foreign exchange capitals to make equity investment, our PRC subsidiary is not established 
within the designated areas. On March 30, 2015, SAFE promulgated Circular 19, to expand the reform nationwide. Circular 19 came into force and replaced 
both  Circular  142  and  Circular  36  on  June  1,  2015.  Circular  19  allows  foreign-invested  enterprises  to  make  equity  investments  by  using  Renminbi  fund 
converted from foreign exchange capital. However, Circular 19 continues to prohibit foreign-invested enterprises from, among other things, using Renminbi 
fund  converted  from  its  foreign  exchange  capitals  for  expenditure  beyond  its  business  scope,  providing  entrusted  loans  or  repaying  loans  between  non-
financial enterprises.  In June 2016,  SAFE promulgated Notice on Reforming and Standardizing  the Administrative Provisions on Capital  Account  Foreign 
Exchange  Settlement  which  further  stipulates  that  foreign-invested  enterprises  shall  not  use  Renminbi  fund  converted  from  foreign  exchange  capital  for 
providing loans to non-affiliated enterprises, except as otherwise expressly permitted under its business scope. In addition, SAFE strengthened its oversight of 
the flow and use of the Renminbi capital converted from foreign currency registered capital of a foreign-invested company. The business scopes of Beijing 
Tuniu  and  Tuniu  (Nanjing)  Information  Technology  Co.,  Ltd.,  or  Tuniu  Nanjing  Information  Technology,  include  research  and  development  of  computer 
software,  network  information  technology  products,  computer  application  systems,  e-commerce  systems,  network  security  systems  and  computer  system 
integration;  technology  services,  consulting  and  transfers;  sales  of  self-developed  products;  investment  consulting;  business  information  consulting;  and 
conference services and public relations advice. Beijing Tuniu and Tuniu Nanjing Information Technology may only use Renminbi converted from foreign 
exchange capital contribution for activities within their respective approved business scope. In addition, the use of such Renminbi capital may not be altered 
without SAFE approval, and such Renminbi capital may not in any case be used to repay Renminbi loans if the proceeds of such loans have not been used. 
Violations of these Circulars could result in severe monetary or other penalties. If we convert the net proceeds we receive from our financing activities, such 
as our private placement into Renminbi pursuant to these Circulars, our use of Renminbi funds for general corporate purposes must be within the business 
scopes of our PRC subsidiaries.

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Our PRC subsidiaries are subject to restrictions on paying dividends or making other payments to us, which may restrict our ability to satisfy our liquidity 
requirements.

We are a holding company incorporated in the Cayman Islands. We may need dividends and other distributions on equity from our PRC subsidiaries 
to satisfy our liquidity requirements. Current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any, 
as determined in accordance with PRC accounting standards and regulations. In addition, our PRC subsidiaries are required to set aside at least 10% of their 
respective  accumulated  profits  each  year,  if  any,  to  fund  certain  reserve  funds  until  the  total  amount  set  aside  reaches  50%  of  their  respective  registered 
capital. Our PRC subsidiaries may also allocate a portion of its after-tax profits based on PRC accounting standards to employee welfare and bonus funds at 
their discretion. These reserves are not distributable as cash dividends. Furthermore, if our PRC subsidiaries incur debt on their own behalf in the future, the 
instruments governing the debt may restrict their ability to pay dividends or make other payments to us. In addition, the PRC tax authorities may require us to 
adjust our taxable income under the contractual arrangements among Beijing Tuniu, Nanjing Tuniu and the shareholders of Nanjing Tuniu in a manner that 
would materially and adversely affect Beijing Tuniu’s ability to pay dividends and other distributions to us. Any limitation on the ability of our subsidiaries to 
distribute dividends to us or on the ability of Nanjing Tuniu to make payments to us may restrict our ability to satisfy our liquidity requirements.

We may not be able to obtain certain treaty benefits on dividends paid to us by our PRC subsidiaries through our Hong Kong subsidiary.

Under  the  EIT  Law,  dividends  generated  from  retained  earnings  after  January  1,  2008  from  a  PRC  company  and  distributed  to  a  foreign  parent 
company are subject to a withholding tax rate of 10% unless the foreign parent’s jurisdiction of incorporation has a tax treaty with China that provides for a 
preferential  withholding  arrangement.  Pursuant  to  the  Arrangement  between  Mainland  China  and  the  Hong  Kong  Special  Administrative  Region  for  the 
Avoidance of Double Taxation and Prevention of Fiscal Evasion with respect to Taxes on Income, or the Hong Kong Tax Treaty, which became effective on 
December  8,  2006,  a  company  incorporated  in  Hong  Kong,  such  as  Tuniu  (HK)  Limited,  will  be  subject  to  withholding  income  tax  at  a  rate  of  5%  on 
dividends it receives from its PRC subsidiaries, if it holds a 25% or more interest in that particular PRC subsidiary, or 10% if it holds less than a 25% interest 
in that subsidiary. However, the SAT promulgated SAT Circular 9 on February 3, 2018, which became effective from April 2018 and replaced Circular 601 
issued by SAT on October 27, 2009 and the Announcement of the SAT regarding Recognition of “Beneficial Owner” under Tax Treaties, or Announcement 
30 issued on June 29, 2012. Circular 9 stipulates that in determining whether a non-resident enterprise has the status as a beneficial owner, comprehensive 
analysis shall  be conducted based on the factors provided in Circular 9 and the actual circumstances of the specific case shall be taken into consideration. 
Specifically,  Circular  9  expressly  excludes  an  agent  or  a  designated  payee  from  being  considered  as  a  “beneficial  owner.”  As  a  result,  although  our  PRC 
subsidiaries, Beijing Tuniu and Tuniu Nanjing Information Technology, are currently wholly owned by our Hong Kong subsidiary, Tuniu (HK) Limited, we 
cannot assure you that we would be entitled to the tax treaty benefits and enjoy the favorable 5% rate applicable under the Hong Kong Tax Treaty. If Tuniu 
(HK) Limited is not recognized as the beneficial owner of the dividends paid to it by Beijing Tuniu or Tuniu Nanjing Information Technology, such dividends 
will be subject to a normal withholding tax of 10% as provided by the EIT Law.

Discontinuation  or  revocation  of  any  of  the  preferential  tax  treatments  and  government  subsidies  or  imposition  of  any  additional  taxes  or  surcharges 
could adversely affect our financial condition and results of operations.

Our PRC subsidiaries are incorporated in the PRC and governed by applicable PRC tax laws and regulations. The EIT Law and its Implementation 
Rules have adopted a uniform statutory enterprise income tax rate of 25% to all enterprises in China, including foreign-invested enterprises. The EIT Law and 
its Implementation Rules also permit qualified “high and new technology enterprises,” or HNTEs, to enjoy a preferential enterprise income tax rate of 15% 
upon filing with the relevant tax authorities. The qualification as a HNTE is generally effective for a term of three years and the renewal of such qualification 
is subject to review by the relevant authorities in China. Nanjing Tuniu originally obtained its HNTE certificate in 2010 with a valid period of three years and 
successfully obtained the third renewal of such certificate in December 2019 for another three years. Similarly, Tuniu Nanjing Information Technology and 
Beijing  Tuniu  also  obtained  their  HNTE  certificates  in  December  2017  and  November  2018  respectively.  Therefore,  Nanjing  Tuniu,  Tuniu  Nanjing 
Information Technology and Beijing Tuniu were eligible to enjoy a preferential tax rate of 15% in 2019 to the extent they have taxable income under the EIT 
Law, as long as they maintain the HNTE qualifications and duly conduct relevant EIT filing procedures with the relevant tax authorities. If Nanjing Tuniu, 
Tuniu Nanjing Information Technology and Beijing Tuniu fail to maintain their HNTE qualifications or renew their qualifications when their current terms 
expire, they will lose the current preferential tax treatments and their applicable enterprise income tax rates may increase to 25%, which could have an adverse 
effect on our financial condition and results of operations.

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In addition, our PRC subsidiaries have received various financial subsidies from PRC local government authorities. Preferential tax treatments and 
financial subsidies are subject to review and may be adjusted or revoked at any time in the future. The discontinuation of any preferential tax treatments or 
financial subsidies or imposition of any additional taxes or surcharges could adversely affect our financial condition and results of operations.

Fluctuations in exchange rates could have a material adverse effect on our results of operations and the value of your investment.

The conversion of Renminbi into foreign currencies, including U.S. dollars, is based on rates set by the People’s Bank of China. The Renminbi has 
fluctuated against the U.S. dollar, at times significantly and unpredictably. The value of Renminbi against the U.S. dollar and other currencies is affected by 
changes in China’s political and economic conditions and by China’s foreign exchange policies, among other things. We cannot assure you that Renminbi will 
not appreciate or depreciate significantly in value against the U.S. dollar in the future. It is difficult to predict how market forces or PRC or U.S. government 
policy may impact the exchange rate between Renminbi and the U.S. dollar in the future.

Any significant appreciation or depreciation of Renminbi may materially and adversely affect our revenues, earnings and financial position, and the 
value  of,  and  any  dividends  payable  on,  our  ADSs  in  U.S.  dollars.  For  example,  a  significant  depreciation  of  Renminbi  against  the  U.S.  dollar  may 
significantly reduce the U.S. dollar equivalent of our earnings, which in turn could adversely affect the price of our ADSs.

Very  limited  hedging  options  are  available  in  China  to  reduce  our  exposure  to  exchange  rate  fluctuations.  To  date,  we  have  not entered  into  any 
material hedging transactions in an effort to reduce our exposure to foreign currency exchange risk.  While we may decide to enter into hedging transactions in 
the future, the availability and effectiveness of these hedges may be limited and we may not be able to adequately hedge our exposure or at all. In addition, our 
currency exchange losses may be magnified by  PRC  exchange control regulations that  restrict our ability  to convert Renminbi into  foreign currency. As  a 
result, fluctuations in exchange rates may have a material adverse effect on your investment.

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The  approval  of  the  China  Securities  Regulatory  Commission  may  have  been  required  in  connection  with  our  earlier  initial  public  offering  under  a 
regulation adopted in August 2006, and, if required, we cannot assure you that we will be able to obtain such approval. 

Six PRC regulatory agencies, including the China Securities Regulatory Commission, or the CSRC, promulgated the Regulations on Mergers and 
Acquisitions of Domestic Companies by Foreign Investors, or the M&A Rules, which became effective on September 8, 2006 and was subsequently amended. 
The M&A Rules, among other things, require offshore special purpose vehicles controlled by PRC companies or individuals formed for the purpose of an 
overseas listing of such PRC companies’ or individuals’ interests in PRC domestic companies to obtain the CSRC’s approval prior to listing their securities on 
an  overseas  stock  exchange.  The  application  of  this  regulation  remains  unclear.  Our  PRC  counsel,  Fangda  Partners,  has  advised  us  that,  based  on  its 
understanding of the current PRC laws, rules and regulations, we are not required to submit an application to the CSRC for its approval of the listing and 
trading of our ADSs on the Nasdaq Global Market, because:

(cid:120)

(cid:120)

(cid:120)

the CSRC currently has not issued any definitive rule or interpretation concerning whether offerings like our initial public offering are subject to 
this regulation;

our  wholly  owned  PRC  subsidiaries  were  established  by  means  of  foreign  direct  investment,  rather  than  through  a  merger  or  acquisition  of 
domestic companies, as defined under the M&A Rules; and

there is no provision in the M&A Rules that explicitly classifies contractual arrangements as a type of transaction subject to the M&A Rules.

There is uncertainty as to how this regulation will be interpreted or implemented. If it is determined that the CSRC approval was required for our 
initial public offering, we may face sanctions by the CSRC or other PRC regulatory agencies for failure to seek the CSRC’s approval for our initial public 
offering. These sanctions may include fines and penalties on our operations in the PRC, delays or restrictions on the repatriation of the proceeds from our 
initial public offering into the PRC, restrictions on or prohibition of the payments or remittance of dividends by our PRC subsidiaries, or other actions that 
could have a material adverse effect on our business, financial condition, results of operations, reputation and prospects, as well as the trading price of our 
ADSs.

Online payment systems in China are at the stage of development and may restrict our ability to expand our online business.

Online  payment  systems  in  China  are  at  the  stage  of  development.  Although  major  Chinese  banks  are  instituting  online  payment  systems,  these 
systems  are not  as  widely  acceptable to  consumers  in  China  as in  the  United  States  and  other  developed  countries.  The  lack of  wide  acceptance  of online 
payment  systems  and  concerns  regarding  the  adequacy  of  system  security  may  limit  the  number  of  online  commercial  transactions  that  we  can  service.  If 
online payment services and their security capabilities are not significantly enhanced, our ability to grow our online business may be limited.

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Regulation and censorship of information distribution over the Internet in China may adversely affect our business, and we may be liable for information 
displayed on, retrieved from or linked to our website.

The  PRC  government  has  adopted  regulations  governing  Internet  access  and  the  distribution  of  information  over  the  Internet.  Under  these 
regulations, Internet content providers and Internet publishers are prohibited from posting or displaying over the Internet content that, among other things, 
violates  PRC  laws  and  regulations,  impairs  the  national  dignity  of  China  or  the  public  interest,  or  is  reactionary,  obscene,  superstitious,  fraudulent  or 
defamatory. Failure to comply with these regulations may result in confiscation of income, fines, suspension of business, revocation of licenses to provide 
Internet content and other licenses, the closure of the concerned websites, which could materially and adversely affect our business, financial conditions and 
results of operations. A website operator may also be held liable for such censored information displayed on or linked to its website. For a detailed discussion, 
see “Item 4.B. Information on the Company—Business Overview—PRC Regulation—Regulations on Information Security and Censorship.” We have a team 
dedicated  to  screening  and  monitoring  content  published  on  our  online  platform  and  removing  prohibited  content.  However,  we  may  have  difficulty 
identifying and removing all illegal content displayed on or linked to our website, which could expose us to the penalties described above.

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Increases in labor costs in the PRC may adversely affect our business and results of operations.

The  economy  of  China  has  been  experiencing  increases  in  inflation  and  labor  costs  in  recent  years.  As  a  result,  the  average  wage  in  the  PRC  is 
expected  to  continue  to  grow.  In  addition,  we  are  required  by  PRC  laws  and  regulations  to  pay  various  statutory  employee  benefits,  including  pensions, 
housing fund, medical insurance, work-related injury insurance, unemployment insurance and maternity insurance to designated government agencies for the 
benefit  of  our  employees.  The  relevant  government  agencies  may  examine  whether  an  employer  has  made  adequate  payments  of  the  requisite  statutory 
employee benefits, and those employers who fail to make adequate payments may be subject to late payment fees, fines and/or other penalties. If the relevant 
PRC  authorities  determine  that  we  shall  make  supplemental  social  insurance  and  housing  fund  contributions  and  that  we  are  subject  to  fines  and  legal 
sanctions, our business, financial condition and results of operations may be adversely affected. We expect that our labor costs, including wages and employee 
benefits, will continue to increase. Unless we are able to pass on these increased labor costs to our customers by increasing the prices of our products and 
services, our financial condition and results of operations may be materially and adversely affected.

We face certain risks relating to the real properties that we lease.

We lease real properties from third parties primarily for our office use in the PRC. Our leasehold interests in a number of these leased properties may 
be defective as a result of the lessors’ lack of proper title or right to lease. As a result, we cannot assure you that our leasehold interests will not be challenged. 
In addition, we have not registered the vast majority of our lease agreements with the relevant PRC governmental authorities as required by PRC law, and 
although failure to do so does not in itself invalidate the leases, we may not be able to defend these leases against bona fide third parties. As of the date of this 
annual report, we are not subject to any material actions, claims or investigations pending or threatened in writing by government authorities or third parties 
with  respect  to  defects  in  our  leased  properties.  However,  if  third  parties  who  purport  to  be  property  owners  or  beneficiaries  of  the  mortgaged  properties 
challenge our right to lease these properties, we may not be able to protect our leasehold interests and may be ordered to vacate the affected premises, which 
could materially and adversely affect our business and results of operations.

The audit report included in this annual report is prepared by an auditor who is not inspected by the Public Company Accounting Oversight Board and, as 
such, you are deprived of the benefits of such inspection.

Auditors  of  companies  that  are  registered  with  the  SEC  and  traded  publicly  in  the  United  States,  including  our  independent  registered  public 
accounting firm, must be registered with the Public Company Accounting Oversight Board (United States), or PCAOB, and are subject to laws in the United 
States pursuant to which the PCAOB conducts regular inspections to assess their compliance with the relevant professional standards. Because our auditor is 
located  in  the  Peoples’  Republic  of  China,  a  jurisdiction  where  the  PCAOB  has  been  unable  to  conduct  inspections  without  the  approval  of  the  PRC 
authorities,  our  auditor  is  not  currently  inspected  by  the  PCAOB.  In  May  2013,  the  PCAOB  announced  that  it  had  entered  into  a  Memorandum  of 
Understanding on Enforcement Cooperation with the CSRC and the PRC Ministry of Finance, which establishes a cooperative framework between the parties 
for the production and exchange of audit documents relevant to investigations undertaken by the PCAOB, the CSRC or the PRC Ministry of Finance in the 
United  States  and  the  PRC,  respectively.  The  PCAOB  continues  to  be  in  discussions  with  the  CSRC  and  the  PRC  Ministry  of  Finance  to  permit  joint 
inspections in the PRC of audit firms that are registered with the PCAOB and audit Chinese companies that trade on U.S. exchanges. On December 7, 2018, 
the SEC and the PCAOB issued a joint statement highlighting continued challenges faced by the U.S. regulators in their oversight of financial statement audits 
of U.S.-listed companies with significant operations in China. However, it remains unclear what further actions the SEC and the PCAOB will take to address 
the problem. On  April 21, 2020,  the SEC and the  PCAOB issued  another  joint statement reiterating  the greater  risk that disclosures will  be  insufficient in 
many emerging markets, including China, compared to those made by U.S. domestic companies. In discussing the specific issues related to the greater risk, 
the statement again highlights the PCAOB's inability to inspect audit work paper and practices of accounting firms in China, with respect to their audit work 
of U.S. reporting companies.

The PCAOB’s inspections of other firms outside China have identified deficiencies in those firms’ audit procedures and quality control procedures, 
which may be addressed as part of the inspection process to improve future audit quality. The lack of PCAOB’s inspections in China prevents the PCAOB 
from  regularly  evaluating  audits  and  quality  control  procedures  of  any  auditors  operating  in  China,  including  our  auditor.  As  a  result,  investors  may  be 
deprived of the benefits of PCAOB inspections. The inability of the PCAOB to conduct inspections of auditors in China makes it more difficult to evaluate the 
effectiveness of our auditor’s audit procedures or quality control procedures as compared to auditors outside of China that are subject to PCAOB inspections. 
Investors may lose confidence in our reported financial information and procedures and the quality of our financial statements.

As part of a continued regulatory focus in the United States on access to audit and other information currently protected by national law, in particular 
China’s,  in  June  2019,  a  bipartisan  group  of  lawmakers  introduced  bills  in  both  houses  of  the  U.S.  Congress,  which  if  passed,  would  require  the  SEC  to 
maintain a list of issuers for which the PCAOB is not able to inspect or investigate an auditor report issued by a foreign public accounting firm. The proposed 
Ensuring  Quality  Information  and  Transparency  for  Abroad-Based  Listings  on  our  Exchanges  (EQUITABLE)  Act  prescribes  increased  disclosure 
requirements for these issuers and, beginning in 2025, the delisting  from U.S. national securities exchanges  of issuers included on the SEC’s  list for three 
consecutive years. On May 20, 2020, the U.S. Senate passed S. 945, the Holding Foreign Companies Accountable Act (the "Kennedy Bill").  If passed by the 
U.S.  House  of  Representatives  and  signed  by  the  U.S.  President,  the  Kennedy  Bill  would  amend  the  SOX  to  direct  the  SEC  to  prohibit  securities  of  any 
registrant from being listed on any of the U.S. securities exchanges or traded “over-the-counter” if the auditor of the registrant’s financial statements is not 
subject to PCAOB inspection for three consecutive years after the law becomes effective. Enactment of any of such legislations or other efforts to increase 
U.S.  regulatory  access to audit  information  could  cause investor uncertainty for affected  issuers,  including  us,  and  the  market price of  our ADSs could  be 
adversely affected, and we could be delisted if we are unable to cure the situation to meet the PCAOB inspection requirement in time. It is unclear if and when 
any of such proposed legislations will be enacted. Furthermore, there have been recent media reports on deliberations within the U.S. government regarding 
potentially  limiting  or  restricting  China-based  companies  from  accessing  U.S.  capital  markets.  If  any  such  deliberations  were  to  materialize,  the  resulting 
legislation may have material and adverse impact on the stock performance of China-based issuers listed in the United States.

36

Additional remedial measures could be imposed on certain PRC-based accounting firms, including our independent registered public accounting firm, in 
administrative  proceedings  instituted  by  the  SEC,  as  a  result  of  which  our  financial  statements  may  be  determined  to  not  be  in  compliance  with  the 
requirements of the Exchange Act, if at all.

In  December  2012,  the  SEC  brought  administrative  proceedings  against  the  PRC-based  affiliates  of  the  Big  Four  accounting  firms,  including  our 
independent  registered  public  accounting  firm,  alleging  that  they  had  violated  U.S.  securities  laws  by  failing  to  provide  audit  work  papers  and  other 
documents  related to certain  other PRC-based  companies under  investigation by the SEC.  On January 22, 2014,  an  initial administrative law decision was 
issued, censuring and suspending these accounting firms from practicing before the SEC for a period of six months. The decision was neither final nor legally 
effective until reviewed and approved by the SEC, and on February 12, 2014, the PRC-based accounting firms appealed to the SEC against this decision. In 
February 2015, each of the four PRC-based accounting firms agreed to a censure and to pay a fine to the SEC to settle the dispute and avoid suspension of 
their ability to practice before the SEC. The settlement requires the firms to follow detailed procedures to seek to provide the SEC with access to such firms’ 
audit documents via the CSRC. If these accounting firms failed to meet the specified criteria during a period of four years starting from the settlement date, or 
if there was a failure in the process between the SEC and the CSRC, the SEC retained authority to impose a variety of additional remedial measures on the 
accounting firms depending on the nature of the failure. Under the terms of the settlement, the underlying proceeding against the four PRC-based accounting 
firms was deemed dismissed with prejudice at the end of four years starting from the settlement date, which was February 6, 2019. We cannot predict if the 
SEC will further challenge the four PRC-based accounting firms’ compliance with U.S. law in connection with U.S. regulatory requests for audit work papers 
or  if  the  results  of  such  a  challenge  would  result  in  the  SEC  imposing  penalties  such  as  suspensions.  If  additional  challenges  are  imposed  on  the  Chinese 
affiliates of the “big four” accounting firms, we could be unable to timely file future financial statements in compliance with the requirements of the Exchange 
Act.

In the event the Chinese affiliates of the “big four” become subject to additional legal challenges by the SEC or PCAOB, depending upon the final 
outcome, listed companies in the United States with major PRC operations may find it difficult or impossible to retain auditors in respect of their operations in 
the PRC, which could result in financial statements being determined to not be in compliance with the requirements of the Exchange Act, including possible 
delisting. Moreover, any negative news about the proceedings against these audit firms may cause investor uncertainty regarding PRC-based, United States-
listed companies and the market price of our ADSs may be adversely affected.

If  our  independent  registered  public  accounting  firm  was  denied,  even  temporarily,  the  ability  to  practice  before  the  SEC  and  we  were  unable  to 
timely find another registered public accounting firm to audit and issue an opinion on our financial statements, our financial statements could be determined 
not to be in compliance with the requirements of the Exchange Act. Such a determination could ultimately lead to the delisting of our ordinary shares from the 
Nasdaq  Global  Market  or  deregistration  from  the  SEC,  or  both,  which  would  substantially  reduce  or  effectively  terminate  the  trading  of  our  ADSs  in  the 
United States.

Risks Related to Our ADSs

The trading prices of our ADSs have fluctuated and may continue to be volatile.

The trading prices of our ADSs have fluctuated since we first listed our ADSs. From the time our ADSs became listed on Nasdaq on May 9, 2014 
through May 19, 2020, the trading price of our ADSs has ranged from US$24.99 to US$0.75 per ADS, and the last reported trading price on May 19, 2020 
was US$0.78 per ADS. The prices of our ADSs may continue to fluctuate because of broad market and industry factors, like the performance and fluctuation 
of the market prices of other companies with business operations located mainly in China that have listed their securities in the United States. The widespread 
negative  publicity  of  alleged  fraudulent  accounting  practices  and  poor  corporate  governance  of  certain  U.S.  public  companies  with  operations  in  China  in 
recent  years  were  believed  to  have  negatively  affected  investors’  perception  and  sentiment  towards  companies  with  connection  with  China,  which 
significantly and negatively affected the trading prices of some companies’ securities listed in the U.S. Any similar negative publicity or sentiment may affect 
the performances of our ADSs. The trading prices of our ADSs may also be affected by changes in the U.S. stock markets in general.  Furthermore, securities 
markets may from time to time experience significant price and volume fluctuations that are not related to our operating performance, such as the large decline 
in share prices in the United States, China and other jurisdictions in late 2008, early 2009 and the second half of 2011, which may have a material adverse 
effect  on  the  market  price  of  our ADSs.  The  securities  of  some  PRC  companies  that  have  listed  their  securities  on  U.S.  stock  markets  have  experienced 
significant  volatility.  The  trading  performances  of  these  PRC  companies’  securities  after  their  initial  public  offerings  may  affect  the  attitudes  of  investors 
toward PRC companies listed in the  United States in general and consequently may  impact the trading performance of our ADSs, regardless of our actual 
operating performance.

In  addition  to  market  and  industry  factors,  the  price  and  trading  volume  for  our  ADSs  may  be  highly  volatile  for  factors  specific  to  our  own 

operations, including the following:

(cid:120)

the financial projections that we may choose to provide to the public, any changes in those projections or our failure for any reason to meet those 
projections;

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(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

variations in our revenues, net income and cash flow;

announcements of new investments, acquisitions, strategic partnerships, or joint ventures;

announcements of new products, services and expansions by us or our competitors;

changes in financial estimates by securities analysts;

additions or departures of key personnel;

release of lock-up or other transfer restrictions on our outstanding equity securities or sales of additional equity securities;

potential litigation or regulatory investigations; and

fluctuations in market prices for our products or services.

Any of these factors may result in large and sudden changes in the volume and price at which our ADSs trade.

If securities or industry analysts do not publish research or reports about our business, or if they adversely change their recommendations regarding our 
ADSs, the market price for our ADSs and trading volume could decline.

The trading market for our ADSs will be influenced by research or reports that securities or industry analysts publish about our business. If one or 
more analysts who cover us downgrade our ADSs, or publish unfavorable research about us, the market price for our ADSs would likely decline. Failure to 
meet expectations driven by analyst research or reports, even by aggressive research or reports, may cause the market price of our ADSs to decline. If one or 
more of these analysts cease to cover us or fail to regularly publish reports on us, we could lose visibility in the financial markets, which, in turn, could cause 
the market price or trading volume for our ADSs to decline.

Our dual class share structure with different voting rights will limit your ability to influence corporate matters and could discourage others from pursuing 
any change of control transactions that holders of our Class A ordinary shares and ADSs may view as beneficial.

Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of Class A ordinary shares are entitled to one vote 
per share, while holders of Class B ordinary shares are entitled to ten votes per share, with Class A and Class B ordinary shares voting together as one class on 
all matters subject to a shareholders’ vote. Due to the disparate voting powers attached to these two classes of ordinary shares, holders of our Class B ordinary 
shares collectively beneficially owned approximately 11.4% of our outstanding ordinary shares as of March 31, 2020, representing 37.6% of our total voting 
power. As of March 31, 2020, our directors and officers beneficially own an aggregate of 72.4% of our outstanding shares representing 68.7% of our total 
voting power.

As a result of the dual class share structure and the concentration of ownership, holders of our Class B ordinary shares have substantial influence over 
our  business,  including  decisions  regarding  mergers,  consolidations  and  the  sale  of  all  or  substantially  all  of  our  assets,  election  of  directors  and  other 
significant  corporate  actions.  They  may  take  actions  that  are  not  in  the  best  interest  of  us  or  our  other  shareholders.  This  concentration  of  ownership  may 
discourage, delay or prevent a change in control of our company, which could deprive our shareholders of an opportunity to receive a premium for their shares 
as part of a sale of our company and may reduce the price of our ADSs. This concentrated control will limit your ability to influence corporate matters and 
could  discourage  others  from  pursuing  any  potential  merger,  takeover  or  other  change  of  control  transactions  that  holders  of  Class  A  ordinary  shares  and 
ADSs may view as beneficial. For more information regarding our principal shareholders and their affiliated entities, see “Item 7.A. Major Shareholders and 
Related Party Transactions—Major Shareholders.”

38

The sale or availability for sale of substantial amounts of our ADSs could adversely affect their market price.

Sales of substantial amounts of our ADSs in the public market, or the perception that these sales could occur, could adversely affect the market price 
of our ADSs and could materially impair our ability to raise capital through equity offerings in the future. As of March 31, 2020, we had 370,102,951 ordinary 
shares  outstanding,  comprising  of  (i)  352,729,451  Class  A  ordinary  shares  (excluding  the  19,228,593  Class  A  ordinary  shares,  represented  by  6,409,531 
ADSs, repurchased and reserved for the future exercise of options or the vesting of other awards under the 2008 Plan and the 2014 Plan), and (ii) 17,373,500 
Class B ordinary shares. Among these shares, 87,604,614 Class A ordinary shares are in the form of ADSs, which are freely transferable by persons other than 
our affiliates without restriction or additional registration under the Securities Act. The remaining Class A ordinary shares outstanding will be available for 
sale, subject to volume and other restrictions as applicable under Rules 144 and 701 under the Securities Act. We cannot predict what effect, if any, market 
sales of securities held by our significant shareholders or any other shareholder or the availability of these securities for future sale will have on the market 
price of our ADSs. In addition, certain holders of our Class B ordinary shares are entitled to certain registration rights in the event that specified conditions are 
met, including demand registration rights, piggyback registration rights, and Form F-3 registration rights. Registration of these shares under the Securities Act 
would result in these shares becoming freely tradable without restriction under the Securities Act immediately upon the effectiveness of the registration. Sales 
of these registered shares in the public market, or the perception that such sales could occur, could cause the price of our ADSs to decline.

We  believe  that  we  were  a  passive  foreign  investment  company,  or  PFIC,  for  United  States  federal  income  tax  purposes  for  the  taxable  year  ended 
December  31,  2019,  which  could  result  in  adverse  United  States  federal  income  tax  consequences  to  United  States  investors  in  the  ADSs  or  ordinary 
shares.

Under United States federal income tax law, we will be classified as a “passive foreign investment company,” or PFIC, for any taxable year, if either 
(a) 75% or more of our gross income for such year consists of certain types of “passive” income or (b) 50% or more of the value of our assets (generally 
determined on the basis of a quarterly average) during such year is attributable to assets that produce or are held for the production of passive income (the 
“asset test”). Although the law in this regard is unclear, we treat Nanjing Tuniu and its subsidiaries as being owned by us for United States federal income tax 
purposes, not only because we exercise effective control over their operations, but also because we are entitled to substantially all of their economic benefits, 
and, as a result, we consolidate their operating results in our consolidated financial statements.

Based on the market price of our ADSs and the composition of our assets (in particular the substantial amount of cash, deposits and investments), we 
believe that we were a PFIC for United States federal income tax purposes for the taxable year ended December 31, 2019 , and we will likely be a PFIC for 
our current taxable year ending December 31, 2020 unless the market price of our ADSs increases and/or we invest a substantial amount of the cash and other 
passive assets we hold in assets that produce or are held for the production of active income.

If we are classified as a PFIC in any taxable year, a U.S. Holder (as defined in “Item 10.E. Additional Information—Taxation—United States Federal 
Income Tax Considerations”) may incur significantly increased United States federal income tax on gain recognized on the sale or other disposition of the 
ADSs or ordinary shares and on the receipt of distributions on the ADSs or ordinary shares to the extent such gain or distribution is treated as an “excess 
distribution” under the United States federal income tax rules, and such U.S. Holders may be subject to burdensome reporting requirements. Further, if we are 
classified as a PFIC for any year during which a U.S. Holder holds our ADSs or ordinary shares, we generally will continue to be treated as a PFIC for all 
succeeding years during which such U.S. Holder holds our ADSs or ordinary shares. We do not intend to provide information necessary for U.S. Holders to 
make  qualified  electing  fund  elections  which,  if  available,  would  result  in  tax  treatment  different  from  (and  generally  less  adverse  than)  the  general  tax 
treatment for PFICs. For more information, see “Item 10.E. Additional Information—Taxation—United States Federal Income Tax Considerations—Passive 
Foreign Investment Company Rules.”

39

You  may  face  difficulties  in  protecting  your  interests,  and  your  ability  to  protect  your  rights  through  U.S.  courts  may  be  limited,  because  we  are 
incorporated under Cayman Islands law.

We  are  an  exempted  company  incorporated  under  the  laws  of  the  Cayman  Islands.  Our  corporate  affairs  are  governed  by  our  memorandum  and 
articles of association, the Companies Law of the Cayman Islands (2018 Revision) and the common law of the Cayman Islands. The rights of shareholders to 
take actions against the directors, actions by minority shareholders and the fiduciary responsibilities of our directors to us under Cayman Islands law are to a 
large  extent  governed  by  the  common  law  of  the  Cayman  Islands.  The  common  law  of  the  Cayman  Islands  is  derived  in  part  from  comparatively  limited 
judicial precedent in the Cayman Islands as well as from the common law of England, the decisions of whose courts are of persuasive authority, but are not 
binding, on a court in the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities of our directors under Cayman Islands law are not 
as clearly established as they would be under statutes or judicial precedent in some jurisdictions in the United States. In particular, the Cayman Islands have a 
less developed body of securities laws than the United States. Some U.S. states, such as Delaware, have more fully developed and judicially interpreted bodies 
of corporate law than the Cayman Islands. In addition, Cayman Islands companies may not have standing to initiate a shareholder derivative action in a federal 
court of the United States.

The Cayman Islands courts are also unlikely:

(cid:120)

(cid:120)

to recognize or enforce against us judgments of courts of the United States based on certain civil liability provisions of U.S. securities laws; and

to impose liabilities against us, in original actions brought in the Cayman Islands, based on certain civil liability provisions of U.S. securities 
laws that are penal in nature.

There is no statutory recognition in the Cayman Islands of judgments obtained in the United States, although the courts of the Cayman Islands will in 

certain circumstances recognize and enforce a non-penal judgment of a foreign court of competent jurisdiction without retrial on the merits.

As a result of all of the above, public shareholders may have more difficulty in protecting their interests in the face of actions taken by management, 
members of the board of directors or controlling shareholders than they would as public shareholders of a company incorporated in the United States. For a 
discussion  of  significant  differences  between  the  provisions  of  the  Companies  Law  of  the  Cayman  Islands  (2020  Revision)  and  the  laws  applicable  to 
companies  incorporated  in  the  United  States  and  their  shareholders,  see  “Item  10.B.  Additional  Information—Memorandum  and  Articles  of 
Association—Differences in Corporate Law.”

Judgments obtained against us by our shareholders may not be enforceable. 

We  are  a  Cayman  Islands  company  and  all  of  our  assets  are  located  outside  of  the  United  States.  Our  current  operations  are  based  in  China.  In 
addition, majority of our current directors and executive officers are nationals and residents of countries other than the United States. Substantially all of the 
assets of these persons are located outside the United States. As a result, it may be difficult or impossible for you to bring an action against us or against these 
individuals in the United States in the event that you believe that your rights have been infringed under the United States federal securities laws or otherwise. 
Even  if  you are  successful  in  bringing  an  action  of  this  kind,  the  laws  of  the  Cayman  Islands  and  of  China  may render  you unable  to  enforce  a judgment 
against our assets or the assets of our directors and officers.

It may be difficult for overseas regulators to conduct investigation or collect evidence within China.

Shareholder claims or regulatory investigation that are common in the United States generally are difficult to pursue as a matter of law or practicality 
in  China.  For  example,  in  China,  there  are  significant  legal  and  other  obstacles  to  providing  information  needed  for  regulatory  investigations  or  litigation 
initiated  outside  China.  Although  the  authorities  in  China  may  establish  a  regulatory  cooperation  mechanism  with  the  securities  regulatory  authorities  of 
another country or region to implement cross-border supervision and administration, such cooperation with the securities regulatory authorities in the Unities 
States may not be efficient in the absence of mutual and practical cooperation mechanism. Furthermore, according to Article 177 of the PRC Securities Law, 
or  Article  177,  which  became  effective  in  March  2020,  no  overseas securities  regulator  is  allowed  to  directly  conduct  investigation  or  evidence  collection 
activities within the territory of the PRC. While detailed interpretation of or implementation rules under Article 177 have yet to be promulgated, the inability 
for an overseas securities regulator to directly conduct investigation or evidence collection activities within China may further increase difficulties faced by 
you in protecting your interests. See also “—Risks Related to Our ADSs —You may face difficulties in protecting your interests, and your ability to protect 
your rights through U.S. courts may be limited, because we are incorporated under Cayman Islands law” for risks associated with investing in us as a Cayman 
Islands company.

40

The voting rights of holders of ADSs are limited by the terms of the deposit agreement, and you may not be able to exercise your right to vote your Class A 
ordinary shares.

Holders  of  our  ADSs  are  only  able  to  exercise  the  voting  rights  with  respect  to  the  underlying  Class  A  ordinary  shares  in  accordance  with  the 
provisions  of  the  deposit  agreement.  Under  the  deposit  agreement,  holders  of  our  ADSs  must  vote  by  giving  voting  instructions  to  the  depositary.  Upon 
receipt  of  those  voting  instructions,  the  depositary  will  vote  the  underlying  Class  A  ordinary  shares  in  accordance  with  those  instructions.  Holders  of  our 
ADSs  are  not  able  to  directly  exercise  their  right  to  vote  with  respect  to  the  underlying  shares  unless  they  withdraw  the  shares.  Under  our  amended  and 
restated memorandum and articles of association, the minimum notice period required for convening a general meeting is 14 calendar days. When a general 
meeting is convened, holders of our ADSs may not receive sufficient advance notice to withdraw the shares underlying their ADSs to allow them to vote with 
respect to any specific matter. If we ask for instructions from the holders of our ADSs, the depositary will notify the holders of our ADSs of the upcoming 
vote and will arrange to deliver our voting materials to them. We cannot assure holders of our ADSs that they will receive the voting materials in time to 
ensure that they can instruct the depositary to vote their shares. In addition, the depositary and its agents are not responsible for failing to carry out voting 
instructions or for their manner of carrying out voting instructions. This means that holders of our ADSs may not be able to exercise their right to vote and 
may have no legal remedy if the shares underlying their ADSs are not voted as requested.

We are a foreign private issuer within the meaning of the rules under the Exchange Act, and as such we are exempt from certain provisions applicable to 
United States domestic public companies.

Because we qualify as a foreign private issuer under the Exchange Act, we are exempt from certain provisions of the securities rules and regulations 

in the United States that are applicable to U.S. domestic issuers, including:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

the rules under the Exchange Act requiring the filing with the SEC of quarterly reports on Form 10-Q or current reports on Form 8-K;

the sections of the Exchange Act regulating the solicitation of proxies, consents, or authorizations in respect of a security registered under the 
Exchange Act;

the sections of the Exchange Act requiring insiders to file public reports of their share ownership and trading activities and liability for insiders 
who profit from trades made in a short period of time; and

the selective disclosure rules by issuers of material nonpublic information under Regulation FD.

We are required to file an annual report on Form 20-F within four months of the end of each fiscal year. In addition, we publish our results on a 
quarterly basis as press releases, distributed pursuant to the rules and regulations of the Nasdaq Global Market. Press releases relating to financial results and 
material events are also furnished to the SEC on Form 6-K. However, the information we are required to file with or furnish to the SEC is less extensive and 
less  timely  as  compared  to  that  required  to  be  filed  with  the  SEC  by  United  States  domestic  issuers.  As  a  Cayman  Islands  company  listed  on  the  Nasdaq 
Global Market, we are subject to the Nasdaq Global Market corporate governance listing standards. However, Nasdaq Global Market rules permit a foreign 
private issuer  like us to follow the  corporate  governance  practices of its home country. Certain corporate governance practices in the Cayman Islands, our 
home  country,  may  differ  significantly  from  the  Nasdaq  Global  Market  corporate  governance  listing  standards.  See  “Item  16G.  Corporate  Governance.” 
Although we do not currently plan to further utilize the home country exemption for corporate governance matters, to the extent that we choose to do so in the 
future, our shareholders may be afforded less protection than they otherwise would under the Nasdaq Global Market corporate governance listing standards 
applicable to U.S. domestic issuers. As a result, you may not be afforded the same protections or information, which would be made available to you, were 
you investing in a United States domestic issuer.

41

Because  we  do  not  expect  to  pay  dividends  in  the  foreseeable  future,  ADS  holders  must  rely  on  price  appreciation  of  our  ADSs  for  return  on  their 
investment.

We  do  not  anticipate  that  we  will  pay  any  cash  dividends  on  our  ordinary  shares,  or  indirectly  on  our  ADSs,  for  the  foreseeable  future.  Any 
determination  to  pay  dividends  in  the  future  will  be  at  the  discretion  of  our  board  of  directors  and  will  depend  upon  our  results  of  operations,  financial 
condition, contractual restrictions relating to indebtedness we may incur, restrictions imposed by applicable law and other factors our board of directors deem 
relevant. Accordingly, for holders of our ADSs, realization of a gain on their investment will depend on the appreciation of the price of our ADSs, which may 
never occur. Investors seeking cash dividends in the foreseeable future should not purchase our ADSs.

Holders of our  ADSs  may not  receive  dividends  or  other distributions  on our  Class A ordinary  shares  and may  not  receive  any value  for them,  if  it  is 
illegal or impractical to make them available.

The depositary of our ADSs has agreed to pay to holders of our ADSs the cash dividends or other distributions it or the custodian receives on Class A 
ordinary shares or other deposited securities underlying our ADSs, after deducting its fees and expenses. Holders of our ADSs will receive these distributions 
in proportion to the number of Class A ordinary shares their ADSs represent. However, the depositary is not responsible if it decides that it is unlawful or 
impractical  to  make  a  distribution  available  to  any  holders  of  ADSs.  For  example,  it  would  be  unlawful  to  make  a  distribution  to  a  holder  of  ADSs  if  it 
consists of securities that require registration under the Securities Act but that are not properly registered or distributed under an applicable exemption from 
registration.  The  depositary  may  also  determine  that  it  is  not  feasible  to  distribute  certain  property  through  the  mail.  Additionally,  the  value  of  certain 
distributions may be less than the cost of mailing them. In these cases, the depositary may determine not to distribute such property. We have no obligation to 
register under U.S. securities laws any ADSs, ordinary shares, rights or other securities received through such distributions. We also have no obligation to take 
any other action to permit the distribution of ADSs, ordinary shares, rights or anything else to holders of ADSs. This means that holders of our ADSs may not 
receive  distributions  we  make  on  our  Class  A  ordinary  shares  or  any  value  for  them  if  it  is  illegal  or  impractical  for  us  to  make  them  available.  These 
restrictions may cause a material decline in the value of our ADSs.

Holders of our ADSs may not be able to participate in rights offerings and may experience dilution of your holdings.

We may, from time to time, distribute rights to our shareholders, including rights to acquire securities. Under the deposit agreement, the depositary 
will not distribute rights to holders of ADSs unless the distribution and sale of rights and the securities to which these rights relate are either exempt from 
registration under the Securities Act with respect to all holders of ADSs, or are registered under the provisions of the Securities Act. The depositary may, but 
is not required to, attempt to sell these undistributed rights to third parties, and may allow the rights to lapse. We may be unable to establish an exemption 
from registration under the Securities Act, and we are under no obligation to file a registration statement with respect to these rights or underlying securities or 
to endeavor to have a registration statement declared effective. Accordingly, holders of ADSs may be unable to participate in our rights offerings and may 
experience dilution of their holdings as a result.

Holders of our ADSs may be subject to limitations on transfer of our ADSs.

Our ADSs are transferable on the books of the depositary. However, the depositary may close its books at any time or from time to time when it 
deems expedient in connection with the performance of its duties. The depositary may close its books from time to time for a number of reasons, including in 
connection with corporate events such as a rights offering, during which time the depositary needs to maintain an exact number of ADS holders on its books 
for a specified period. The depositary may also close its books in emergencies, and on weekends and public holidays. The depositary may refuse to deliver, 
transfer or register transfers of our ADSs generally when our share register or the books of the depositary are closed, or at any time if we or the depositary 
thinks it is advisable to do so because of any requirement of law or of any government or governmental body, or under any provision of the deposit agreement, 
or for any other reason.

42

We incur increased costs as a result of being a public company.

As a public company, we incur significant accounting, legal and other expenses that we did not incur as a private company. The SOX, as well as rules 
subsequently  implemented  by  the  SEC  and  Nasdaq,  have  detailed  requirements  concerning  corporate  governance  practices  of  public  companies,  including 
Section 404 of the SOX relating to internal controls over financial reporting. We expect these rules and regulations applicable to public companies to increase 
our  accounting,  legal  and  financial  compliance  costs  and  to  make  certain  corporate  activities  more  time-consuming  and  costly.  Our  management  will  be 
required to devote substantial time and attention to our public company reporting obligations and other compliance matters. We are currently evaluating and 
monitoring developments with respect to these rules and regulations, and we cannot predict or estimate the amount of additional costs we may incur or the 
timing of such costs. Our reporting and other compliance obligations as a public company may place a strain on our management, operational and financial 
resources and systems for the foreseeable future.

In the past, shareholders of a public company often brought securities class action suits against the company following periods of instability in the 
market price of that company’s securities. If we were involved in a class action suit, it could divert a significant amount of our management’s attention and 
other resources from our business and operations, which could harm our results of operations and require us to incur significant expenses to defend the suit. 
Any such class action suit, whether or not successful, could harm our reputation and restrict our ability to raise capital in the future. In addition, if a claim is 
successfully made against us, we may be required to pay significant damages, which could have a material and adverse effect on our financial condition and 
results of operations.

Item 4.

Information on the Company

A.

History and Development of the Company

We began our operation in China through Nanjing Tuniu, a PRC company formed in December 2006. Nanjing Tuniu acquired 100% of the equity 
interests  in  Shanghai  Tuniu  International  Travel  Service  Co.,  Ltd.,  Nanjing  Tuniu  International  Travel  Service  Co.,  Ltd.  and  Beijing  Tuniu  International 
Travel Service Co., Ltd. in August 2008, December 2008 and November 2009, respectively. Nanjing Tuniu established Nanjing Tuzhilv Tickets Sales Co., 
Ltd. in April 2011.

In  June  2008,  we  incorporated  Tuniu  Corporation  under  the  laws  of  the  Cayman  Islands  as  our  offshore  holding  company  in  order  to  facilitate 

international financing. In May 2011, we established our wholly owned Hong Kong subsidiary, Tuniu (HK) Limited.

We completed our initial public offering and listed our ADSs on the Nasdaq under the symbol “TOUR” in May 2014. At the time of our initial public 

offering, we also entered into a concurrent private placement with three investors.

In December 2014, we entered into a share subscription agreement with Unicorn Riches Limited, a special purpose vehicle of Hony Capital, JD.com 
E-commerce  (Investment)  Hong  Kong  Corporation  Limited,  a  special  purpose  vehicle  of  JD.com,  Inc.  (Nasdaq:  JD),  Ctrip  Investment  Holding  Ltd.,  a 
subsidiary  of  Ctrip.com  International,  Ltd.  (Nasdaq:  CTRP)  and  the  respective  personal  holding  companies  of  Tuniu’s  chief  executive  officer  and  chief 
operating officer, pursuant to which we sold a total of 36,812,868 newly issued Class A ordinary shares for US$148 million.

In  May  2015,  we  entered  into  a  share  subscription  agreement  with  each  of  Fabulous  Jade  Global  Limited,  a  subsidiary  of  JD.com,  Inc.,  Unicorn 
Riches Limited, a special purpose vehicle of Hony Capital, DCM Ventures China Turbo Fund, L.P. and DCM Ventures China Turbo Affiliates Fund, L.P., 
both affiliates of DCM V, L.P., Ctrip Investment Holding Ltd., a subsidiary of Ctrip.com International, Ltd., Esta Investments Pte Ltd, an affiliate of Temasek 
Holdings and Sequoia Capital 2010 CV Holdco, Ltd, an affiliate of Sequoia Capital, pursuant to which we sold a total of 93,750,000 newly issued Class A 
ordinary shares for US$500 million.

43

In November 2015, we entered into a share subscription agreement with HNA Tourism Group, or HNA Tourism, pursuant to which an affiliate of 

HNA Tourism purchased 90,909,091 newly issued Class A ordinary shares from us for US$500 million in January 2016.

During the year ended December 31, 2015, we acquired 100%, 100%, 75.02% and 80% of controlling equity interests of four offline travel agencies, 
respectively.  We  gained  access  to  the  expanding  Taiwan  tourism  market  and  improved  the  capability  in  the  direct  procurement  of  products  with  these 
acquisitions. The total purchase price was RMB115.5 million, which included cash consideration of RMB100.2 million and RMB15.3 million, the fair value 
of contingent cash consideration to be made based on the achievement of certain revenue and profit target over the next three to four years.

During  the  year  ended  December  31,  2016,  we  acquired  100%  of  controlling  equity  interests  of  one  offline  travel  agency,  to  further  expand  our 
oversea  tourism  market  and  promote  our  destination  service.  The  total  purchase  price  was  RMB28.1  million  (US$4.0  million),  which  included  cash 
consideration of RMB16.5 million (US$2.4 million) and RMB11.6 million (US$1.6 million), the fair value of contingent cash consideration to be made based 
on the achievement of certain revenue and profit target over the next four years.

During  the  year  ended  December  31,  2018,  we  acquired  80%  of  controlling  equity  interests  of  one  offline  travel  agency,  to  further  expand  our 
overseas  tourism  market  and  promote  our  destination  local  tour  operator  service.  The  total  purchase  price  was  RMB20.2  million  (US$2.9  million),  which 
included cash consideration of RMB9.8 million (US$1.4 million) and RMB10.4 million (US$1.5 million), the fair value of contingent cash consideration, as at 
the acquisition date, to be made based on the achievement of net profit target over the next four years.

During the year ended December 31, 2019, we acquired 51% of controlling equity interest in an offline travel agency, and 63.51% of controlling 
equity interests in an online travel agency, to further expand our overseas tourism market and promote our destination local tour operator service. The total 
purchase  price  was  RMB60.0  million  (US$8.6  million),  which  included  cash  consideration  of  RMB52.6  million  (US$7.6  million)  and  RMB7.3  million 
(US$1.1 million), being the fair value of contingent cash consideration, as at the acquisition date, based on the achievement of certain profit target, to be paid 
by us over the next four years.

Tuniu Corporation established a wholly owned PRC subsidiary, Beijing Tuniu, in September 2008. Tuniu (HK) Limited established another wholly 
owned PRC subsidiary, Tuniu (Nanjing) Information Technology Co., Ltd., in August 2011, and acquired 100% of the equity interests in Beijing Tuniu in 
September 2011. Through Beijing Tuniu, we obtained control over Nanjing Tuniu by entering into a series of contractual arrangements, including purchase 
option agreement, equity interest pledge agreement, shareholders’ voting rights agreement, powers of attorney and cooperation agreement, with Nanjing Tuniu 
and  its  shareholders.  Nanjing  Tuniu  holds  our  ICP  licenses  as  an  Internet  content  provider  and  operates  our  website.  Beijing  Tuniu  International  Travel 
Service Co., Ltd. and Nanjing Tuniu International Travel Service Co. Ltd., both of which are Nanjing Tuniu’s subsidiaries, hold our operation permits for 
overseas travel business.

These contractual arrangements allow us to:

(cid:120)

(cid:120)

(cid:120)

exercise effective control over Nanjing Tuniu;

receive substantially all of the economic benefits of Nanjing Tuniu; and

have an option to purchase all or part of the equity interests in Nanjing Tuniu when and to the extent permitted by PRC law.

As a result of these contractual arrangements, we are the primary beneficiary of Nanjing Tuniu, and we treat it and its subsidiaries as consolidated 
affiliated entities under U.S. GAAP. We have consolidated the financial results of Nanjing Tuniu and its subsidiaries in our consolidated financial statements 
in accordance with U.S. GAAP.

Our principal executive offices are located at Tuniu Building No. 699-32 Xuanwudadao, Xuanwu District, Nanjing, Jiangsu Province 210042, the People’s 
Republic  of  China.  Our  telephone  number  at  this  address  is  +86  (25)  8685-3969.  Our  registered  office  in  the  Cayman  Islands  is  located  at  International 
Corporation Services Ltd., P.O. Box 472, 2nd Floor, Harbour Place, 103 South Church Street, George Town, Grand Cayman KY1-1106, Cayman Islands. Our 
agent for service of process and authorized representative in the United States in connection with each of the registration statement on Form S-8 (File No. 333-
198111) and registration statement on Form F-6 (File No. 333-195515) is COGENCY GLOBAL INC., located at 122 East 42nd Street, 18th Floor, New York, 
NY 10168.  

The  SEC  maintains  an  Internet  website  that  contains  reports,  proxy  and  information  statements,  and  other  information  regarding  us  that  filed 
electronically with the SEC, which can be accessed at http://www.sec.gov. Our annual reports, quarterly results, press release and other SEC filings can also 
be accessed via our investor relationship website at https://ir.tuniu.com/.

See  “Item  5.B.  Operating  and  Financial  Review  and  Prospects—Liquidity  and  Capital  Resources—Capital  Expenditures”  for  a  discussion  of  our 

capital expenditures.

B.

Business Overview

We offer a large selection of packaged tours, including organized tours and self-guided tours, as well as travel-related services for leisure travellers. 
Our  online  platform,  which  comprises  our  tuniu.com  website  and  mobile  platform,  provides  comprehensive  product  and  travel  information  through  user-
friendly  interfaces  to  enable  leisure  travellers  to  plan  their  travels  and  search  for  itineraries  that  best  suit  their  needs.  Our  online  platform  contains  travel 
guides featuring photos, information and recommendations for all destinations we cover, as well as user-generated content that serves as valuable references 
for other travellers.

44

Our recognized brand in leisure travel and growing customer base enable us to source a broad range of products from high-quality travel suppliers at 
competitive  prices.  We  rigorously  select  travel  suppliers  to  ensure  quality  and  reliability.  We  have  developed  our  proprietary  supply  chain  management 
system—N-Booking system—to streamline our interactions with travel suppliers, allowing them to receive booking information real-time, through the web or 
mobile devices to more efficiently manage travel products and better understand customer preferences. In 2016, we upgraded our supplier management system 
and data analytics system in order to better facilitate the cooperation between the suppliers and us. In addition, to further broaden the range of our products 
and  better  serve  our  customers,  we  enter  into  strategic  agreements  with  various  industry  partners  from  time  to  time.  For  example,  in  December  2014,  we 
entered  into  a  strategic  cooperation  agreement  with  Ctrip.com  International,  Ltd.,  a  leading  travel  service  provider  in  China,  in  order  to  expand  our 
collaboration on shared travel resources. In November 2015, we formed a strategic partnership with HNA Tourism, under which HNA Tourism undertook to 
provide us with its premium airline and hotel resources at a preferential rate, under fair competition market rules.

Our Products and Services

We  offer  a  wide  array  of  packaged  tours  and  other  travel-related services  to  meet  the  diverse  travel  needs  and  preferences  of  leisure  travellers  in 

China.

Packaged Tours

Packaged tours offered on our platform consist of organized tours and self-guided tours. Our core strength is in overseas leisure travel products and 

services, which contributed over 67%, 67% and 70% of our packaged tour gross bookings in 2017, 2018 and 2019, respectively.

Organized  Tours:  Organized  tours  offer  the  benefits  of  pre-arranged  itineraries,  transportations,  accommodations,  entertainments,  meals  and  tour 
guide services. By booking an organized tour on our platform, our customers can achieve cost savings compared to booking each component separately and 
enjoy a pleasant and hassle-free travel experience.

Organized tours offered on our platform cover over nearly all of the popular tourist destinations among Chinese travellers, such as Europe, Japan, 

Thailand, Australia, New Zealand and the United States, as well as all of the popular tourist attractions in China.

Organized tour product portfolio offered on our platform also includes local tours, which mainly consist of weekend getaways and themed tours, such 
as water resort tours, historical town tours, ski tours and hot spring tours, and mainly target customers who want to spend one to three days away from their 
departing cities. Typically, local tours have lower average gross bookings per trip as compared to other types of organized tours.

In addition, to address the needs of group travellers who cannot be satisfied with off-the-shelf standard packaged travel products, such as companies 
planning travel retreats and families planning group trips, we provide customized tours to cater to such specific travel needs. Our group travel tour advisors 
work closely with travel suppliers and our customers to design travel products and itineraries that meet such customers’ unique needs.

Self-guided Tours: Self-guided tours offered on our platform consist of combinations of flights and hotel bookings and other optional add-ons, such 
as  airport  pick-ups  that  travellers  can  choose  at  their  willingness.  These  products  are  offered  at  attractive  prices  compared  to  booking  each  travel  product 
separately. The self-guided tours target leisure travellers who prefer greater flexibility during their vacations and who do not need tour guide services. Due to 
the breadth of  travel  suppliers  that are  available on  our  platform,  we are able  to provide a  wide selection of  self-guided tours,  covering  a  large number of 
hotels and airlines, and have developed the most comprehensive product offerings for selected popular destinations.

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Other Travel-Related Services

Our  other  travel-related  services  comprise  mainly  of  sales  of  tourist  attraction  tickets,  visa  application  services,  financial  services,  hotel  booking 
services, air ticketing services, train ticketing services, bus ticketing services, car rental services and insurance services. We earn a commission or service fee 
for these services. In addition, we provide advertising services to domestic and foreign tourism boards and bureaus on our online platform.

Our Online Platform and Offline Service Network

We reach and serve customers through multiple online and offline channels, including our tuniu.com website, mobile platform, a primary call center 

in Nanjing, a regional call center in Suqian and our offline retail stores across China.

Our online platform provides our customers with the tools and information to conveniently plan, book and purchase travel products and services. In 
addition,  our  online  platform  presents  comprehensive  product  information  and  travel  requirements  through  user-friendly  interfaces  for  leisure  travellers  to 
easily  search  for,  compare  and  place  orders  for  product  offerings  that  best  suit  their  needs.  We  have  well-trained  tour  advisors  and  customer  service 
representatives located at our centralized call center to supplement our online transaction infrastructure by providing our customers with professional advice 
and guidance throughout their travel planning and bookings process as well as timely support before and during their travels. The inclusion of a customer-
focused,  service  network  is  particularly  important  to  customers  of  our  travel  products  with  high  selling  prices  as  these  customers  usually  demand  more 
assistance and attention in their travel planning.

Our Website

Our website, tuniu.com, provides a one-stop travel platform for our customers to do everything from researching travel destinations to booking travel 
products. In addition to our product information such as tour duration, departure time and destination descriptions, our website features comprehensive travel 
advice  ranging  from  basic  information  to  professional  and  user  recommendations  and  travellers’  reviews  for  the  destinations  we  cover.  Users  can  post 
questions  regarding  specific  products  and  receive  timely  responses  online  from  our  well-trained  tour  advisors  and  customer  service  representatives,  which 
facilitates  their  travel  planning,  product  selection,  reservations  and  payments.  Our  user-friendly  interface  enables  users  to  quickly  and  easily  evaluate  and 
compare a wide array of travel products. Customers can also raise complaints about our travel products and services through the online-messaging function on 
our website.

We  encourage  our  customers  to  share  photos,  stories  and  other  travel-related  information  on  our  website.  We  have  built  a  large and  fast-growing 
collection of customer reviews and travel stories which we believe are attractive and useful to our current and prospective customers. As of December 31, 
2019,  we  had  approximately  8  million  customer  reviews  and  approximately  120,000  travel  stories and  destination  guides  on  our  website.  The  Travelogue 
forum on our website, which is organized based on destinations, provides our customers with an easy and intuitive way to access various topics of interest. 
Registered  members  can  share  their  travel  experiences  and  interact  with  other  members  by  posting  questions  and  receiving  answers  from  fellow  forum 
members.  We  have  a  comprehensive  collection  of  descriptions  and  photos  of  different  destinations.  Our  website  also  provides  other  useful  travel-related 
information, such as weather forecasts, exchange rates, train schedules and subway maps to further enhance user experience.

A transaction on our website generally involves the following steps:

Browse. A customer typically enters one of our over 420 city webpages by selecting his location or departing city. The customer can easily browse 
our  product  selection  by  travel  destination.  In  order  to  allow  customers  to  locate  the  products  they  are  interested  in,  our  website  also  arranges  our  travel 
product  offerings  into  different  categories,  such  as  organized  tours,  self-guided  tours,  customized  tours,  cruises,  tourist  attractions  tickets,  self-drive  tours, 
accommodation  reservation,  and  transportation  tickets.  The  customer  can  also  choose  to  browse  through  our  best-sellers  for  each  of  local  tours,  domestic 
tours, overseas tours, self-guided tours , themed tours, hotels, destination activities and tourist attractions tickets.

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Search  and  Select.  A  customer  conducts  a  search  for  a  particular  product  on  our  website  by  defining  desired  parameters,  such  as  destinations, 
departing cities, departure time, product types, tour duration, number of travellers, prices and itineraries. We provide the customer with information regarding 
each travel product in detail together with photographs of the destinations and hotels as well as customer reviews and ratings. Our website displays various 
possible  selections  and  provides  additional information  about the products.  The  customer  can sort,  refine or  rank  search  results  by  further  defining  certain 
search parameters such as price range, customer ratings, popularity and keywords. Our online Q&A feature enables the customer to raise inquiries and receive 
timely responses to facilitate their research. In addition, the comparison tool on our website displays details of different travel products side-by-side, enabling 
the customer to evaluate different travel products easily.

Order Placement. After a customer has selected a particular option, our website will provide the customer with an opportunity to review details of the 
travel products and services being purchased and the terms and conditions of such purchase. The customer can also request assistance and professional advice 
from our tour advisors who will promptly follow up and interact with the customer online or by phone.

Contract Confirmation. At this stage, a customer is required to confirm that he agrees to the terms and conditions of his purchase. The customer can 
submit  his  confirmation  online  or  sign  the  contract  related  to  his  purchase  in  one  of  our  offline  retail  stores  or  send  us  the signed  contract.  Contracts  are 
entered between us and the customer directly.

Payment. After confirming the terms of a contract, a customer will be directed to the payment webpage. We offer our customers the flexibility to 
choose a number of payment options, which include bank transfers, credit cards, debit cards and online payment through third-party online payment platforms. 
In addition, the customer can pay at one of our offline retail stores. If available, the customer can also discount the purchase price of our travel products by 
using  our  coupons  and  travel  vouchers.  Electronic  confirmations  are  sent  to  the  customer’s  e-mail  address  or  mobile  phone  and  the  customer  can  use  the 
itinerary management function on our website or APP to check his booking details as well as amend or cancel his bookings.

Review. After completing his or her trips, a customer is provided with incentives such as coupons to return to our website to write reviews and travel 
stories  and  share  his  or  her  experience  on  our  Travelogue  forum.  This  increases  transparency  regarding  our  travel  product  quality  and  increases  customer 
stickiness. We regard customer reviews and travel stories, which provide valuable information to potential customers, as important criteria in assessing the 
quality and performance of travel suppliers and travel products.

We  offer  customized  services  via  a  sophisticated  account  management  system  accessible  on  our  online  platform.  After  logging  on  with  a  unique 

identification, a customer can track order status, manage itineraries and check membership points, coupons and travel vouchers.

Our Mobile Platform 

Our Android- and Apple iOS-based mobile applications, such as Tuniu Travel, and the mobile version of our website, m.tuniu.com, allow customers 
to  search  for  travel  products  and  services  and  place  orders  on  mobile  devices.  Our  mobile  platform  also  enables  customers  to  track  their  order  status  and 
provides  other  location-based  services  to  allow  users  to  quickly  locate  a  variety  of  nearby  scenic  spots.  In  2019,  the  number  of  orders  placed  through  our 
mobile platform accounted for approximately 90% of total orders placed through our online platform and average daily unique visitors on our mobile platform 
accounted for over 75% of the average daily unique visitors on our online platform.

Through Tuniu Travel, our customers can search for travel products and services and complete a booking within minutes. Tuniu Travel also serves as 
an  important  and  integral  part  of  customers’  research  on  travel-related  information.  Customers  often  use  our  in-house  developed  and  user-generated  travel 
guides  and  other  user  generated  content,  such  as  customer  reviews,  travel  stories,  tips  and  recommendations,  on  our  Tuniu  Travel  to  plan  their  travels.  In 
addition,  we  offer  discounted  travel  products  that  are  exclusive  to  users  of  Tuniu  Travel  for  limited  periods  to  enhance  our  mobile  user  engagement  and 
increase monetization . We have upgraded our mobile applications on a regular basis, adding new functions into it. We have had 1,460 millions of cumulative 
downloads for Tuniu Travel, our mobile application, by the end of 2019.

Our Customer Services

When  selecting  a  travel  company  or  platform,  leisure  travellers  often  look  beyond  factors  such  as  prices  and  selection  and  focus  on  enjoyable 
experiences, in which our customer services play a crucial part. We believe that the quality customer services provided by our well-trained tour advisors and 
customer service representatives attract our customers towards our online platform.

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Offline nationwide service network. Our primary call center is located in our headquarter in Nanjing, and we have a regional call center in Suqian, 
Jiangsu province dedicated to customer service as well. Our call centers provide 24-hour-a-day, seven-day-a-week customer services before, during and after 
travels, from answering customers’ initial inquiries on their travel-related needs to assisting them in making and amending their travel bookings. For inquiries 
on detailed product information and itinerary management, our customer service representatives allocate them according to destinations to our in-house tour 
advisors,  who  follow  up  with  our  customers  within  half  an  hour  to  address  their  concerns  and  needs.  We  have  implemented  comprehensive  performance 
measures to monitor our calls to ensure our customers receive quality services. In October 2013 and 2015, we obtained the Best Call Center Award in the 
CCM  Awards  that  was  jointly  organized  by  Customer  Care  Management  (CCM)  World  Group  and  CC-CMM  Organization,  and  we  were  rewarded  the 
Golden Tone Award from 51CallCenter in the years of 2014, 2015, 2016 and 2018, a call center and business process outsourcing industry group, for offering 
outstanding call  center and  customer service experiences.  We  were awarded  the Best  Call Center  by  CCCS  for  three  consecutive  years  in 2017,  2018  and 
2019.

Tour Advisors. Tour advisors are well-trained through in-house training workshops as well as training sessions provided by the travel suppliers to 
closely assist our customers throughout their travel planning and booking process from pre-sale consultation to final order confirmation. Our tour advisors are 
equipped with product expertise to guide customers through the details of available packaged tours on our online platform and provide insightful advice on 
customers’ desired travel destinations. Our tour advisors provide professional guidance on product selection, price, travel requirements and payment to ensure 
an efficient and informed shopping experience.

To create a better travel experience for our customers, we are committed to sharing part of their losses due to certain unexpected events. For example, 
if our customers cannot travel due to death, pregnancy, serious injury, hospitalization or rejection of visa applications after entering into contracts with us, we 
will provide them with travel vouchers equivalent to a portion of the amounts paid which are redeemable towards the purchase of our travel products at a later 
time.

Supply Chain Management

As of December 31, 2019, we had over 16,500 travel suppliers, which primarily include tour operators, travel services providers and wholesalers of 
travel products and services in China. We believe that our ability to enable these travel suppliers to extend their reach to potentially millions of Internet users 
in China and fulfill their needs for inventory management, attracts new quality travel suppliers and builds stronger ties with the existing travel suppliers. We 
have a product procurement team who is dedicated to developing and enhancing our relationships with existing and prospective travel suppliers.

We  source  a  broad  range  of  products  from  travel  suppliers  who  have  significant  advantages  in  the  destinations  we  cover  and  who  offer  travel 
products at competitive prices, which enhances our ability to attract more customers to our online platform. Our growing customer base in turn attracts more 
travel suppliers, creating a virtuous cycle that strengthens our leading market position.

We  generally  enter  into  contracts  with  travel  suppliers  based  on  our  standard  form.  Travel  suppliers  often  pay  us  rebates  based  on  our  business 
volume. In addition, some of the travel suppliers require prepayments for reserving tour availabilities. Typically, we settle payment with travel suppliers on a 
monthly basis, although travel suppliers can also request for an early settlement on a discounted basis. To date, substantially all of the travel suppliers have 
sought to pursue continuing cooperation opportunities with us.

We  conduct  a  rigorous  process  in  qualifying  travel  suppliers  and  in  selecting  their  travel  products  and  services  to  be  offered  on  our  platform.  In 

qualifying a potential travel supplier, we focus on its reputation, product quality, track record, credibility and price competitiveness.

In  addition,  travel  suppliers  can  participate  in  biddings  for  priority  listings,  prominent  placements  for  biddings  and  advertising  displays  on  our 

website for the travel products they supply.

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Product Selection

We adopt an open-source procurement strategy to source quality travel products in the destinations we cover. Our product procurement team works 
closely with travel suppliers to ensure that customers are provided with high-quality travel products. In addition, we conduct regular price comparisons for 
travel products to assess the competitiveness of the pricing of travel products offered on our platform.

Supply Management

We host a major conference event for our travel suppliers each year and present to our travel suppliers our projected travel demand trends. We also 
constantly communicate with travel suppliers, mainly through our product procurement team and our proprietary N-Booking system, to keep them informed of 
any  changes  to  the  supply  outlook  so  that  they  can  respond  to  customer  demand  in  a  timely  manner.  This  helps  us  and  the  travel  suppliers  make  timely 
adjustments to procurement plans.

Supplier Quality Control

We have developed product and service provision protocols for travel suppliers to follow. We have offline retail stores throughout China that help us 
closely  track  the  performance  of  travel  suppliers  in  each  region.  We  have  a  dedicated  team  in  charge  of  monitoring  travel  suppliers  based  on  customer 
feedback; which also provides recommendations for travel suppliers to improve their service quality and the products they supply. We impose penalties on 
travel suppliers or cease listing their travel products on our platform if their products fail to meet our quality standards or if we receive valid complaints from 
our  customers.  We  also  prepare  regular  assessment  reports  on  travel  suppliers  based  on  the  popularity,  quality  and  price  competitiveness  of  their  travel 
products. To  monitor  and  further improve  the  quality  of  travel  suppliers  and the  products  and  services  we  offer,  we  proactively  collect  feedback  from  our 
customers after their travels.

B2B distribution

We  launched  our  B2B  distribution  business  in  September  2015  and  rebranded  it  to  Difeng  Cloud  in  October  2018.  Based  on  Tuniu’s  direct 
procurement and integration with the supply chain, Difeng Cloud was able to rapidly scale by offering Tuniu’s products and resources to other distributors 
within the leisure travel industry. Difeng Cloud currently offers travel products including both packaged tours and other travel-related products such as air 
ticketing, hotel reservations, attraction tickets, visa applications and insurance products.

N-Booking System

We have developed a proprietary N-Booking system, accessible via web and mobile, that offers travel suppliers the following features:

Product  Management.  Travel  suppliers  can  submit  details  of  their  travel  products  via  an  easy-to-navigate  online  interface.  After  our  review  and 
approval, we will post the details provided by the travel suppliers and the prices determined by us on our online platform. In addition, our N-Booking system 
provides travel suppliers with an option to use descriptions and photos of destinations and tourist attractions in our database.

Just-In-Time Management. Our N-Booking system provides travel suppliers with access to real-time inventory data and gives them a wide range of 
inventory management tools. Our N-Booking system also notifies travel suppliers of any changes in the inventory level of the travel products we source from 
them, which enables them to timely adjust their procurement and sales plans. As such, we are able to deliver real-time information on product availability and 
provide our customers with prompt booking and order confirmations.

Account  Management.  Travel  suppliers  can  review  transaction  history  details  on  our  N-Booking  system.  They  can  also  submit  requests  for  early 

settlement of their account balance with us on a discount basis.

Data Analysis. Supported by our big data platform, travel suppliers can analyze and understand user behavior based on their browsing history. Travel 
suppliers  can  keep  track  of  traffic  brought  to  the  travel  products  supplied  by  them  on  our  online  platform  and  are  able  to  evaluate  the  competitiveness  of 
different travel products. We believe the user information gathered from our online platform reflects current leisure travel market trends in China and provides 
excellent  market  insights  to  travel  suppliers  for  their  procurement  planning  and  product  design.  By  leveraging  our  data  mining  and  analytics  capabilities, 
travel suppliers are able to develop a more in-depth understanding of customers’ behaviors and preferences, potentially unlocking significant value.

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Financial Services

We currently offer a range of financial services, which complement our core leisure travel business, mainly to both travellers and travel suppliers. 
Our financial services are designed to systematically support the overall development of the leisure travel market in China by funding customers’ travels and 
supporting suppliers’ growth. For travellers, we provide travel financing products enabling travellers to travel with an initial down payment, which has been 
particularly popular among the young generation of travellers who are more price-sensitive. In addition, we also offer insurance products to our customers. 
We used to provide yield enhancement products to individual investors, the provision of which has been terminated in 2018. For travel suppliers, we provide 
various types of loans and factoring service that optimize working capital for the selected suppliers, allowing them to provide high-quality travel products on a 
larger scale. We also provided account receivables factoring service and cash lending service to customers.

Technology

We  have  built  our  technology  infrastructure  with  high  levels  of  performance,  reliability,  scalability  and  security  to  ensure  superior  customer  and 
supplier  experiences.  We  rely  on  internally  developed  proprietary  technologies  and  licensed  technologies  to  manage  and  improve  our  website,  mobile 
platform and management systems. We have a team of engineers dedicated to research and development in the areas of website operations, mobile platform, 
search engine, data analytics and supply chain management system.

We  believe  that  an  advanced  technology  platform  is  vital  to  our  growth  and  success.We  obtained  ISO  9001:2015  certification  for  our  quality 
management system indicating our compliance with internationally recognized standards for quality control in 2018, with such certification being renewed in 
2019 and expired in 2022.

Product Search

We strive to present relevant and useful search results in a timely fashion to ensure the accuracy, efficiency and synchronism of our search results. 
Despite the difficulties in analyzing leisure travel products data, we have developed search technologies that allow us to retrieve, index, filter and rank real-
time  product  information.  We  are  able  to  prioritize  the  search  results  and  display  information  most  suited  to  our  customers’  requirements  in  a  simple  and 
intuitive interface in real-time. Our core search technologies include the following:

Real-time Indexing. Our search infrastructure enables changes in product data to be indexed, processed and reflected in search results on a real-time 

basis.

Smart Caching. We maintain a database with massive product information on packaged tours, hotels, flights and other travel-related services. We 
have designed an auto-prioritizing method to update the database by ranking popular products based on different criteria, such as popular cities, most-visited 
attractions, top-rated products and most-viewed products. Different refreshing frequencies are applied to different products.

Accuracy  Checking.  Our  accuracy  checking  software  complements  our  smart  caching  system  and  is  implemented  to  display  the  latest  product 
information such as prices and product descriptions. When a user clicks on the interested search result, an accuracy checker is triggered to retrieve the updated 
product information and present it to the user.

Fuzzy Query Processing. We maintain a dictionary for travel-related keywords in Chinese, where keywords are classified and linked to each other 
based on their meanings. We have also developed a query search algorithm based on user inputs to enhance our ability to dissect natural language queries. 
Such technologies help us better understand the meanings of queries and to produce the most relevant and useful search results. We also provide additional 
search features such as query spelling correction, query suggestion and search by Chinese phonetics (Pinyin).

Big Data Analysis

We gather and analyze customer behavior and data for our procurement, inventory management and marketing purposes. We also provide selected 

data to travel suppliers, enabling them to optimize their product designs and marketing strategies.

Big Data Platform. We have developed our big data platform based on a distributed computing system. Such data analytics capabilities help us to 
gain  a  deeper  understanding  of  existing  and  prospective  customers  and  market  trends,  make  customized  recommendations  to  customers  and  improve  our 
applications and products accordingly.

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Streaming Data Analysis. We have also built a streaming data processing pipeline based on our big data platform to view the browsing history of the 

users of our online platform and to allow travel suppliers to review their performance data near real-time.

Web Content Mining. Our web content processing system links user generated content which includes customer reviews, travel stories and tips as 
well  as  destination  guides  such  as  locations,  hotels  and  tourist  attractions.  This  allows  users  of  our  online  platform  to  obtain  information  of  different 
destinations and travel products and services in a user-friendly manner.

N-Booking System

Our N-Booking system streamlines the interactions between us and travel suppliers. Our N-Booking system also allows travel suppliers to receive 
booking information real-time through the web or mobile devices to more efficiently manage travel products and better understand customer preferences. See 
“—Supply Chain Management—N-Booking System.”

CRM System

Through a customer relationship management system, or CRM system, we gather, analyze and make use of internally-generated customer behavior 
and transaction data based on customers’ historical purchase and browsing records. We regularly use this information in budgeting and procurement planning 
as well as in planning our marketing initiatives and promotional campaigns.

Data Security

Our system servers are currently housed in Nanjing, and have secure and dedicated communication links among them. All data are backed up on an 
hourly basis. Our system servers utilize digital certificates to help us conduct secure communications and transactions. The performance of our system servers 
is  monitored  and  maintained  by  an  internal team  that  operates  24  hours  a  day,  seven  days  a  week.  Customer  sensitive  information,  such  as  password  and 
payment information, is stored with encryption, and our data servers are secured with firewalls.

Dynamic Packaging System

Backed  by  our  robust  data  analytics  capabilities,  we  have  established  a  dynamic  packaging  system  that  enables  our  users  to  customize  their  own 
travel packages tailored to individual travellers’ needs. This system is able to combine trip components from different suppliers to provide truly customized 
trips, automating and placing in the hands of our customers a function that was previously performed manually. It uses algorithms and past customer data to 
filter out unnatural choices and provide customers with relevant choices based on their ascertainable behavior. We believe this is one of the first systems of its 
type in China.

Seasonality

Our  business  experiences  fluctuations,  reflecting  seasonal  variations  in  demand  for  leisure  travel  services.  Sales  of  leisure  travel  products  and 
services will increase in respect of holiday periods and decrease in respect of off-peak times, while prices of leisure travel products and services are subject to 
fluctuation  between  peak  seasons  and  low  seasons.  For  example,  the  third  quarter  of  each  year  generally  contributes  the  highest  percentage  of  our  annual 
revenues, because many of our customers tend to travel during summer holidays in July and August.

Marketing and Brand Building

We continue to build and maintain a strong Tuniu brand through both traditional offline marketing media and online marketing channels. We conduct 
offline advertising primarily via television and outdoor advertisements. For our television marketing, we have placed a number of commercials on various 
television channels across China. Our outdoor marketing includes advertisements on buses and subways. In addition, we also organize targeted campaigns, 
make  promotional  and  seasonal  offers  and  cooperate  with  domestic  and  foreign  tourism  boards  and  bureaus  in  holding  promotional  events  and  marketing 
campaigns.

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While our offline advertising plays an important role in promoting our brand image, we complement our branding campaigns through mobile and 
online channels. We promote our mobile app through advertisements in the mobile app store and various display advertisements. We have also entered into 
agreements with a number of search engines, pursuant to which we have purchased travel-related keywords or directory links that direct users to our website. 
In addition, we  have  a strong  presence  in  online social media such  as Tencent’s WeChat  and  Sina’s  Weibo. We believe  that our  presence  in  online social 
media helps us maintain engagement with our targeted customers. In May 2015, in connection with the investment that JD.com, Inc. made in our company, we 
entered into a business cooperation agreement with JD.com, Inc., under which we gain the exclusive rights to operate, for five years without paying any fees, 
the  leisure  travel  channel  on  both  JD.com,  Inc.’s  website  and  mobile  application,  and  become  JD.com,  Inc.’s  preferred  partner  for  hotel  booking  and  air 
ticketing services. The business cooperation with JD.com, Inc. has contributed to the increased traffic on our website since its implementation.

As part of our cross-marketing effort, we have agreements with financial institutions to recommend our products and services to their debit or credit 
card holders, and we allow these cardholders to settle their payments for travel products purchased from us using these cards with discounts. For instance, we 
cooperated  with  several  major  banks  in  China  and  launched  co-branded  credit  cards,  through  which  cardholders  may  book  with  us  and  are  entitled  to 
discounts, bonus points and certain other privileges.

Furthermore, our customer loyalty program allows our customers to accumulate membership points and coupons as they purchase travel products and 
services. Our membership points have a fixed validity term and, before expiry, customers may redeem these points for future purchases. Our customer loyalty 
program  is designed to  encourage repeat purchases. Currently, our membership has seven  levels.  For  customers who  meet certain  spending thresholds, we 
upgrade their membership status to the next level, entitling them to further discounts and more points for their spending. For all customers who have joined 
our loyalty program, we provide them with designated customer service representatives to handle their travel needs.

Competition

We  compete  primarily  with  all  other  types  of  online  travel  companies.  In  addition,  we  compete  with  traditional  travel  service  providers  and  tour 
operators.  In  the  self-guided  tour  business,  as we sell  packaged  tours  which  include  flights  and  hotels,  we  also  compete  with airlines  and  hotels,  which  in 
recent years have made efforts to improve their direct sales. Large, established Internet search engines have also launched applications offering travel products 
in various destinations around the world. Factors affecting our competitiveness include, among other things, price, availability and breadth of choice of travel 
products and services, brand recognition, customer services, and ease of use, accessibility, security and reliability of our transaction and service infrastructure.

Some  of  our  current  and  potential  competitors  may  have  greater  financial,  marketing  and  other  resources  than  we  do.  In  addition,  some  of  our 
competitors may be acquired by, receive investment from or enter into strategic relationships with larger, well-established and well-financed companies or 
investors.  They  may  be  able  to  devote  greater  resources  to  marketing  and  promotional  campaigns  and  devote  substantially  more  resources  to  website  and 
system development than us. See “Item 3.D. Key Information—Risk Factors—Risks Related to Our Business and Industry—We face intense competition and 
may not be able to compete successfully against existing and new competitors.”

Intellectual Property

Our success and ability to compete depend, in part, upon our ability to establish and adequately protect our intellectual property rights. In this regard, 
we  rely  primarily  on a  combination of  copyright,  software  registration,  trademark,  trade  secret and  unfair competition  laws and  contractual  rights,  such  as 
confidentiality  agreements  with  our  employees  and  others.  As  of  December  31,  2019,  we  had  109  registered  computer  software  copyrights,  17  registered 
patent and 25 registered artwork copyrights in China, and were in the process of applying for 20 patents in China. In addition, as of December 31, 2019, we 
had  96  registered  domain  names  that  were  material  to  our  business,  including  tuniu.com,  and  458  registered  trademarks,  including  途牛  (the  Chinese 

characters of Tuniu), 

and

 ,

 and 

in China.

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Insurance

We maintain various insurance policies to safeguard against risks and unexpected events. We have purchased travel companies’ liability insurance 
covering  expenses  related  to  accidents  caused  by  us.  We  have  also maintained  property  insurance  policies  for  our  fixed  assets  covering  losses  due  to fire, 
explosion, lightning, storm, landslide, subsidence and aircraft damage.

PRC Regulation 

This section sets forth a summary of the significant regulations or requirements that affect our business activities in China or our shareholders’ rights 

to receive dividends and other distributions from us.

Regulations on Value-Added Telecommunication Services

The  PRC  government  extensively  regulates  the  telecommunications  industry,  including  the  Internet  sector. The  PRC  State  Council,  the  MIIT, the 
MOC, the SAMR (formerly the State Administration for Industry and Commerce, or the SAIC), the State Administration of Radio and Television, or SART, 
and the State Administration of News and Publication, both of which were split from State Administration of Press, Publication, Radio, Film and Television 
(formerly the General Administration of Press and Publication) and other relevant government authorities have promulgated an extensive regulatory scheme 
governing telecommunications, Internet-related services and e-commerce. However, since China’s telecommunications industry and Internet-related industry 
are at an early stage of development, new laws and regulations may be adopted from time to time that will require us to obtain additional licenses and permits 
in addition to those that we currently have, and will require us to address new issues that arise from time to time. As a result, substantial uncertainties exist 
regarding the interpretation and implementation of current and any future Chinese laws and regulations applicable to the telecommunications, Internet-related 
services and e-commerce. See “Item 3.D. Key Information—Risk Factors—Risks Related to Doing Business in China—Uncertainties in the interpretation and 
enforcement of PRC laws and regulations could limit the legal protections available to you and us.”

Licenses for Value-Added Telecommunication Services

The  Telecommunications  Regulations  issued  by  the  PRC  State  Council  in  September  2000  and  amended  in  February  2016  are  the  primary 
regulations  governing  telecommunication  services.  The  Telecommunications  Regulations  set  out  the  general  framework  for  the  provision  of 
telecommunication services by PRC companies. Under the Telecommunications Regulations, it is a requirement that telecommunications service providers 
procure  operating  licenses  prior  to  commencement  of  their  operations.  The  Telecommunications  Regulations  draw  a  distinction  between  “basic 
telecommunications services” and “value-added telecommunications services.” Internet content provision services, or ICP services, is a subcategory of value-
added telecommunications services.

In  March  2009,  the  MIIT  promulgated  the  Administrative  Measures  for  Telecommunications  Business  Operating  Permit  which  was  repealed  in 
September 2017 by the 2017 Revision of the Administrative Measures for Telecommunications Business Operating Permit. Pursuant to the 2017 Revision of 
the Administrative Measures for Telecommunications Business Operating Permit, there are two types of telecommunication operating license for operators in 
China, namely, licenses for basic telecommunications services and licenses for value-added telecommunications services. The operation scope of the license 
will specify the permitted activities of the enterprise to which it is granted. An approved telecommunication services operator must conduct its business in 
accordance with such specifications.

Pursuant to the Administrative Measures on Internet Information Services, promulgated by the PRC State Council in September 2000, as amended in 
January 2011, commercial Internet information services operators must obtain an ICP license, from the relevant government authorities before engaging in 
any commercial Internet information services operations within the PRC. Nanjing Tuniu, our consolidated affiliated entity, obtained ICP licenses issued by the 
Jiangsu Administration of Telecommunication which will expire in October 2022.

The Internet Electronic Bulletin Service Administrative Measures promulgated by the MIIT in November 2000 require Internet information services 
operators to obtain specific approvals before providing BBS services, which include electronic bulletin boards, electronic forums, message boards and chat 
rooms. In September 2014, the Internet Electronic Bulletin Service Administrative Measures was repealed by Repealing and Revising Certain Rules of MIIT. 
However,  in  practice,  the  relevant  authorities  still  require  obtaining  such  approval  for  the  operation  of  BBS  services.  We  have  applied  to  the  Jiangsu 
Administration of Telecommunication for and have obtained an approval for the operation of BBS services on our website.

In addition to the Telecommunications Regulations and the other regulations as disclosed above, the provision of commercial internet information 
services  on  mobile  internet  applications  is  regulated  by  the  Administrative  Provisions  on  Mobile  Internet  Applications  Information  Services,  which  was 
promulgated  by  the  Cyberspace  Administration  of  China  in  June  2016.  Under  the  Administrative  Provisions  on  Mobile  Internet  Applications  Information 
Services , the providers of mobile internet applications need to, among other things, acquire the relevant qualifications and comply with other requirements 
provided by laws and regulations and being responsible for information security.

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Foreign Investment in Value-Added Telecommunications Services

On March 15, 2019, the National People’s Congress promulgated the 2019 PRC Foreign Investment Law, which will become effective on January 1, 
2020 and will replace the major existing laws and regulations governing foreign investment in the PRC. Pursuant to the 2019 PRC Foreign Investment Law, 
“foreign investments” refer to investment activities conducted by foreign investors directly or “indirectly” in the PRC, which include any of the following 
circumstances: (i) foreign investors setting up foreign-invested enterprises in the PRC solely or jointly with other investors, (ii) foreign investors obtaining 
shares, equity interests, property portions or other similar rights and interests of enterprises within the PRC, (iii) foreign investors investing in new projects in 
the PRC solely or jointly with other investors, and (iv) investment of other methods as specified in laws, administrative regulations, or as stipulated by the 
State Council. Although VIE structure is not explicitly defined as a method of foreign investment, it remains to be further clarified and detailed on whether 
VIE  Structure  will  be  interpreted  to  fall  under  the  scope  of  the  “investment  in  other  methods  as  specified  in  laws  and  administrative  regulations,  or  as 
stipulated  by  the  State  Council”.  Please  also  refer  to  “Item  3.D.  Key  Information—Risk  Factors—Substantial  uncertainties  exist  with  respect  to  the 
interpretation and implementation of the newly adopted PRC Foreign Investment Law and its implementation rules and how they may impact the viability of 
our current corporate structure, corporate governance and business operations.”

According to 2019 PRC Foreign Investment Law and the Implementation Rules, China adopts a system of pre-entry national treatment plus negative 
list  with  respect  to  foreign  investment  administration,  where  “pre-entry  national  treatment”  means  that  the  treatment  given  to  foreign  investors  and  their 
investments at market access stage is no less favorable than that given to domestic investors and their investments, and “negative list”means the special entry 
management measures for foreign investment’s access to specific fields or industries, which will be proposed by the competent investment department of the 
State  Council  in  conjunction  with  the  competent  commerce  department  of  the  State  Council  and  other  relevant  departments,  and  be  reported  to  the  State 
Council for promulgation, or be promulgated by the competent investment department or competent commerce department of the State Council after being 
reported to the State Council for approval. Foreign investment beyond the negative list will be granted national treatment. Foreign investors shall not invest in 
the prohibited fields as specified in the negative list, and foreign investors who invest in the restricted fields must comply with the special requirements on the 
shareholding,  senior  management  personnel,  etc.  The  current  industry  entry  clearance  requirements  governing  investment  activities  in  the  PRC  by  foreign 
investors are set out in two categories, namely the Special Entry Management Measures (Negative List) for the Access of Foreign Investment (2019 version), 
or the 2019 Negative List, and the Encouraged Industry Catalog for Foreign Investment (2019 version), or the 2019 Encouraged Industry Catalog, both were 
promulgated by the National Development and Reform Commission and the MOC and took effect in July 2019. Industries not listed in these two categories 
are generally deemed “permitted” for foreign investment unless specifically restricted by other PRC laws. Industries such as value-added telecommunication 
business,  which  we  are  engaged  in,  are  generally  regarded  as  restricted  fields  to  foreign  investment  pursuant  to  the  2019  Negative  List,  and  we  conduct 
business operations in restricted fields through our variable interest entities.

Pursuant  to  the  Provisions  on  Administration  of  Foreign-Invested  Telecommunications  Enterprises,  promulgated  by  the  PRC  State  Council  in 
December 2001 and amended in February 2016, the ultimate foreign equity ownership in a value-added telecommunications services provider may not exceed 
50%. Moreover, any major foreign investor holding equity interest in a value-added telecommunication business in China must satisfy a number of stringent 
performance  and  operational  experience  requirements,  including  demonstrating  good  track  records  and  experience  in  operating  value-added 
telecommunication business overseas. Foreign investors that meet these requirements must obtain approvals from the MIIT and the MOC or their authorized 
local  counterparts,  which  retain  considerable  discretion  in  granting  approvals.  Pursuant  to  publicly  available  information,  the  PRC  government  has  issued 
telecommunications  business  operating  licenses  to  only  a  limited  number  of  foreign-invested  companies,  all  of  which  are  then  Sino-foreign  joint  ventures 
engaging in the value-added telecommunication business. However, according to the Notice on Lifting the Restriction to Foreign Shareholding Percentage in 
Online Data Processing and Transaction Processing Business (Operational E-commerce) promulgated by the MIIT in June 2015, foreign investors are allowed 
to hold up to 100% of the equity interest in the online data processing and transaction processing business (operational e-commerce) in China, while other 
requirements (such as the  track record and  experience requirement for a major foreign investor) provided by the Provisions on  Administration of Foreign-
Invested  Telecommunications  Enterprises  still  apply.  In  addition,  the  Approval  on  Fully  Promoting  the  Comprehensive  Trial  Work  Plan  of  Opening-up 
Service Industry of Beijing issued by the State Council in January 2019, or the State Council Circular 16 lifted the prohibition of foreign investors’ equity 
ownership of entities registered in certain areas of Beijing that conduct certain types of value-added telecommunication businesses. The 2019 Negative List 
also allows foreign investors to hold more than 50% equity interests in a value-added telecommunications service provider engaging in domestic multiparty 
communication, storage-and-forward and call center businesses. Since the 2019 Negative List was recently amended and no implementing rules with respect 
to the new policies on foreign investment in value-add telecommunications services have been promulgated, there exist significant uncertainties with respect 
to its interpretation and implementation by authorities.

The  MIIT  Circular  issued  in  July  2006  reiterated  the  regulations  on  foreign  investment  in  telecommunications  businesses,  which  require  foreign 
investors  to  set  up  foreign-invested  enterprises  and  obtain  a  business  operating  license  for  Internet  content  provision  to  conduct  any  value-added 
telecommunications business in China. Pursuant to the MIIT Circular, a domestic company that holds an ICP license is prohibited from leasing, transferring or 
selling the license to foreign investors in any form, and from providing any assistance, including providing resources, sites or facilities, to foreign investors 
that conduct value-added telecommunications business illegally in China. Furthermore, the relevant trademarks and domain names that are used in the value-
added  telecommunications  business  must  be  owned  by  the  domestic  ICP  license  holder  or  its  shareholders.  The  MIIT  Circular  further  requires  each  ICP 
license  holder  to  have  the  necessary  facilities  for  its  approved  business  operations  and  to  maintain  such  facilities  in  the  regions  covered  by  its  license.  In 
addition, all value-added telecommunications service providers are required to maintain network and information security in accordance with the standards set 
forth under relevant PRC regulations.

In  light  of  the  aforesaid  restrictions,  we  rely  on  Nanjing  Tuniu,  our  consolidated  affiliated  entity,  to  hold  and  maintain  the  licenses  necessary  to 
provide  online marketing services  and other  value-added telecommunications  services in China. For  a detailed  discussion  of our contractual arrangements, 
please refer to “—C. Organizational Structure.” To comply with these PRC regulations, we operate our website and value-added telecommunications services 
through  Nanjing  Tuniu.  Nanjing  Tuniu  holds  our  ICP  licenses  and  owns  all  the  domain  names  used  in  our  value-added  telecommunications  businesses. 
Nanjing  Tuniu  is  also  the  owner  of  all  the  registered  trademarks  used  in  our  value-added  telecommunications  businesses  and  is  the  applicant  of  all  the 
registered trademark applications we are currently making.

Regulations on Information Security and Censorship 

The PRC government regulates and restricts Internet content in China to protect state security and ensure the legality of the Internet content. The 
National  People’s  Congress,  China’s  national  legislative  body,  enacted  a  Decision  on  the  Safeguarding  of  Internet  Security  in  December  2000,  as 
subsequently amended in August 2009, among other things, makes it unlawful to: (1) gain improper entry into a computer or system of strategic importance; 

(2) disseminate politically disruptive information; (3) leak state secrets; (4) spread false commercial information; or (5) infringe intellectual property rights. 
Pursuant to the Administrative Measures on Internet  Information  Services  and other applicable laws, Internet content  providers and Internet publishers  are 
prohibited  from  posting  or  displaying  over  the  Internet  content  which  violates  PRC  laws  and  regulations,  impairs  the  national  dignity  of  China,  or  is 
reactionary, obscene, superstitious, fraudulent or defamatory. Internet service providers are required to monitor their websites, including electronic bulletin 
boards. They may not post or disseminate any content that falls within these prohibited categories and must remove any such content from their websites. The 
PRC  government  may  shut  down  the  websites  of  ICP  license  holders  that  violate  any  of  the  above-mentioned  content  restrictions  and  revoke  their  ICP 
licenses. In addition, the MIIT has published regulations that subject ICP operators to potential liability for content displayed on their websites and the actions 
of users and others using their systems, including liability for violations of PRC laws and regulations prohibiting the dissemination of content deemed to be 
socially destabilizing. The Ministry of Public Security has the authority to order any local Internet service provider to block any Internet website at its sole 
discretion. From time to time, the Ministry of Public Security has stopped the dissemination over the Internet of information which it believes to be socially 
destabilizing.

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The Ministry of Public Security has promulgated the Administrative Measures for the Security Protection of International Connections to Computer 
Information  Network in December 1997,  as  amended  in  January  2011,  that  prohibit  the  use  of the  Internet in ways  which,  among  other  things, result  in  a 
leakage  of  State  secrets  or  the  distribution  of  socially  destabilizing  content.  Socially  destabilizing  content  includes  any  content  that  incites  defiance  or 
violations  of  PRC  laws  or  regulations  or  subversion  of  the  PRC  government  or  its  political  system,  spreads  socially  disruptive  rumors  or  involves  cult 
activities, superstition, obscenities, pornography, gambling or violence. Under PRC law, state secrets are defined broadly to include information concerning 
PRC national defense, state affairs and other matters as determined by the PRC authorities.

In  December  2005,  the  Ministry  of  Public  Security  promulgated  Provisions  on  Technological  Measures  for  Internet  Security  Protection.  These 
measures and the Administrative Measures on Internet Information Services require all ICP operators to keep records of certain information about their users 
(including user registration information, log-in and log-out time, IP address, content and time of listings by users) for at least 60 days and submit the above 
information as required by laws and regulations. The ICP operators must regularly update information security and censorship systems for their websites with 
local  public  security  authorities,  and  must also  report  any  public  dissemination  of prohibited  content.  If  an  ICP  operator  violates these measures,  the  PRC 
government may revoke its ICP license and shut down its websites. Pursuant to the Decision on Strengthening Network Information Protection issued by the 
Standing  Committee  of  the  PRC  National  People’s  Congress  in  December  2012,  ICP  operators  must  request  identity  information  from  users  when  ICP 
operators  provide  information  publication  services  to  the  users.  If  ICP  operators  come  across  prohibited  information,  they  must  immediately  cease  the 
transmission  of  such  information,  delete  the  information,  keep  relevant  records,  and  report  to  relevant  government  authorities.  In  July  2013,  the  MIIT 
promulgated the Regulation on Protection of Personal Information of Telecommunications and Internet Users to provide for more detailed rules in this respect.

On  December  15,  2019,  the  Cyberspace  Administration  of  China  promulgated  Provisions  on  Ecological  Governance  of  Network  Information 
Content, or the Network Ecological Governance Provisions, which took effect on March 1, 2020. The Network Ecological Governance Provisions provide the 
requirements for the content producers of the network information, the service platforms for the network information and the users of the network information. 
Among others, the Network Ecological Governance Provisions classify the network information into the “encouraged category”, the “prohibited category” and 
the “prevented and resisted category”. The content producers of network information are encouraged to produce, copy and publish network information in the 
encouraged category, prohibited from producing, copying or publishing network information in the prohibited category, and shall take measures to prevent 
and resist the production, reproduction and publication of undesirable information in the prevented and resisted category. In addition, the service platforms for 
the network information shall strengthen the management of information content, and upon discovery of any prohibited information or prevented and resisted 
information,  shall  immediately  take  measures  in  accordance  with  the  laws,  keep  the  relevant  records,  and  report  the  same  to  the  competent  governmental 
authorities. A service platform for network information shall compile an annual report on the ecological governance of network information, which contains 
information  such  as  the  ecological  governance  of  network  information,  the  performance  of  the  person  in  charge  of  ecological  governance  of  network 
information and social evaluation.

In addition,  the  State  Secrecy Bureau has  issued  provisions  authorizing  the  blocking  access  to  any website  it  deems  to be  leaking  state  secrets or 
failing  to  comply  with  the  relevant  legislation  regarding  the  protection  of  state  secrets.  As  Nanjing  Tuniu  is  an  ICP  operator,  it  is  subject  to  the  laws  and 
regulations relating to information security. To comply with these laws and regulations, it has completed the mandatory security filing procedures with the 
local public security authorities, regularly update their information security and content-filtering systems with newly issued content restrictions, and maintains 
records of users’ information as required by the relevant laws and regulations. Nanjing Tuniu has also taken measures to delete or remove links to content that 
to  its  knowledge  contains  information  violating  PRC  laws  and  regulations.  Majority  of  the  content  posted  on  our  online  platform  is  first  screened  by  our 
filtering  systems.  Content  containing  prohibited  words  or  images  is  then  manually  screened  by  employees  who  are  dedicated  to  screening  and  monitoring 
content published on our platform and removing prohibited content. We believe that with these measures in place, no material violations have arisen out of the 
public dissemination of prohibited content through our online platform under PRC information security laws and regulations in the past. However, there is 
significant amount of content posted on our online platform by our users on a daily basis. If any prohibited content is publicly disseminated in the future and 
we become aware of it, we will report it to the relevant government authority. We believe these measures taken by us are generally in compliance with the 
relevant laws and regulations.

If, despite the precautions, we fail to identify and prevent illegal or inappropriate content from being displayed on or through our online platform, we 
may be subject to liability. In addition, these laws and regulations are subject to interpretation by the relevant authorities, and it may not be possible for us to 
determine in all cases the types of content that could result in liability. To the extent that PRC regulatory authorities find any content displayed on or through 
our online platform objectionable, they may require us to limit or eliminate the dissemination or availability of such content or impose penalties, including the 
revocation of our operating licenses or the suspension or shutdown of our online operations. In addition, the costs of compliance with these regulations may 
increase as the volume of content and the number of users on our online platform increases.

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Regulations on Internet Privacy

The PRC Constitution states that PRC law protects the freedom and privacy of communications of citizens and prohibits infringement of these rights. 
In recent years, PRC government authorities have promulgated laws and regulations on Internet use to protect personal information from any unauthorized 
disclosure. The Decision on Strengthening Network Information Protection and the Regulation on Protection of Personal Information of Telecommunication 
and Internet Users provide that information that identifies a citizen, the time or location for his use of telecommunication and Internet services, or involves 
privacy of any citizen such as his birth date, ID card number, and address is protected by law and must not be unlawfully collected or provided to others. ICP 
operators collecting or using personal electronic information of citizens must specify the purposes, manners and scopes of information collection and uses, 
obtain consent of the relevant citizens, and keep the collected personal information confidential. ICP operators are prohibited from disclosing, tampering with, 
damaging,  selling  or  illegally  providing  others  with,  collected personal  information.  ICP  operators  are  also  prohibited  from  collection  and  use  of  personal 
information  after  a  user  has  stopped  using  the  services.  ICP  operators  are  required  to  take  technical  and  other  measures  to  prevent  the  collected  personal 
information from any unauthorized disclosure, damage or loss as well as conducting a self-examination of their protection of personal information at least 
once a year. The Administrative Measures on Internet Information Services prohibit an ICP operator from insulting or slandering a third party or infringing 
upon  the  lawful  rights  and  interests  of  a  third  party.  The  relevant  telecommunications  authorities  are  further  authorized  to  order  ICP  operators  to  rectify 
unauthorized disclosure. ICP operators are subject to legal liability, including warnings, fines, confiscation of illegal gains, revocation of licenses or filings, 
closing of the relevant websites, administrative punishment, criminal liabilities, or civil liabilities, if they violate relevant provisions on Internet privacy. Such 
requirements are reiterated by the Regulation on Protection of Personal Information of Telecommunications and Internet Users. If an ICP operator appoints an 
agent to undertake any marketing and technical services that involve the collection or use of personal information, the ICP operator is required to supervise 
and  manage  the  protection  of  such  information.  Any  violation  may  subject  the  ICP  operators  to  warnings,  fines,  disclosure  to  the  public  and,  in  the  most 
severe cases, criminal liability. The PRC government, however, has the power and authority to order ICP operators to turn over personal information if an 
Internet user posts any prohibited content or engages in illegal activities on the Internet.

Pursuant to the Cyber Security Law, personal information refers to all kinds of information recorded by electronic or otherwise that can be used to 
independently identify or be combined with other information to identify a specific natural persons. Such information includes but not limited to a natural 
person’s  name,  date  of  birth,  ID  number,  biologically  identified  personal  information,  address  and  telephone  numbers,  etc.  The  Cyber  Security  Law  also 
provides that: (i) to collect and use personal information, network operators shall follow the principles of legitimacy, rightfulness and necessity, disclose their 
rules of data collection and use, clearly express the purposes, means and scope of collecting and using the information, and obtain the consent of the persons 
whose  data  is  gathered;  (ii)  network  operators  shall  neither  gather  personal  information  unrelated  to  the  services  they  provide,  nor  gather  or  use  personal 
information in violation of the provisions of laws and administrative regulations or the scopes of consent given by the persons whose data is gathered; and 
shall dispose of personal information they have saved in accordance with the provisions of laws and administrative regulations and agreements reached with 
the persons whose data is collected; and (iii) network operators shall not divulge, tamper with or damage the personal information they have collected, and 
shall  not  provide  the  personal  information  to  others  without  the  consent  of  the  persons  whose  data  is  collected.  However,  exceptions  may  apply  if  the 
information has been processed and cannot be recovered and thus it is impossible to match such information with any specific persons.

In  August  2019,  Cyberspace  Administration  of  China  promulgated  Provisions  on  Online  Protection  of  Children's  Personal  Information,  or  the 
Children  Personal  Information  Provisions,  which  came  into  effect  in  October  2019.  The  Children  Personal  Information  Provisions  provides  that  network 
operators’ collection, storage, transfer, and disclosure of children’s personal information must follow the principles of legitimacy and necessity, awareness and 
consent, clear purpose, protection of security and legal use. Network operators shall clearly inform children’s guardian and obtain his consent when collecting, 
storing, using, transferring and disclosing children’s personal information. According to the Children Personal Information Provisions, network operators must 
adopt  personal  information  protection  rules  and  user  agreements  specifically  for  children’s  personal  information  and  appoint  persons  dedicated  to  be 
responsible  for  the  protection  of  children’s  personal  information.  In  addition,  network  operators  must  strictly  limit  the  access  authorization  to  children's 
personal information within their staff members to the minimum. Furthermore, the access to children’s personal information by network operators’ staff must 
be subject to approval by the children personal information protection officer or the administrative personnel delegated by him, the access must be recorded, 
and technical measures must be adopted to prevent unauthorized duplication or download of children’s personal information.

In November 2019, Cyberspace Administration of China, together with the General Office of the MIIT, the General Office of the Ministry of Public 
Security and the General Office of the SAMR, published the Guidelines for Identifying Illegal Collection and Use of Personal Information via Apps, which 
describes six categories of prohibited behaviors on illegal collection or use of user’s personal information via Apps, and further broken down into 31 specific 
types, including (i) failure to publicly disclose rules of collecting and using personal information, (ii) failure to clearly express the purposes, means and scope 
of collecting and using personal information, (iii) collecting or using personal information without users’ consent, (iv) violating the principle of necessity and 
collecting personal information unrelated to services they provide, (v) providing personal information to others without the consent of the persons whose data 
is  collected,  and  (vi)  failure  to  provide  functions  of  deleting  or  rectifying  personal  information  as  required  by  laws  or  failure  to  publicly  disclose  contact 
information for complaint or reporting.

Regulations on Air-ticketing

Air-ticketing business is subject to the supervision of the China Aviation Transportation Association, or CATA, and its regional branches. Currently 
the principal regulation governing air-ticketing agencies in China is the Rules on Certification of Qualification for Civil Aviation Transport Sales Agencies, or 
the Air Ticketing Rules, issued by the CATA, which became effective on March 31, 2006. Under the Air Ticketing Rules and relevant foreign investment 
regulations, any company acting as an air-ticketing sale agency must obtain approval from the CATA, and a foreign investor currently cannot own 100% of an 
air-ticketing agency in China, except for qualified Hong Kong and Macau aviation marketing agencies. In addition, foreign-invested air-ticketing agencies are 
not permitted to sell passenger airline tickets for domestic flights in China, except for Hong Kong and Macau aviation marketing agencies. In addition, CATA 
issued the Supplementary Rules Regarding Sales via the Internet in 2008. These Supplementary Rules provide that, effective as of June 1, 2008, if an air-
ticketing sales agency would like to engage in sales via the Internet, it must obtain an ICP license from the local counterpart of the MIIT and must complete a 
commercial  website  registration  with  the  local  counterpart  of  the  SAMR.  Although  we  request  that  travel  suppliers  provide  their  licenses  or  permits  to  us 
before  entering  into  agreements  with  them,  we  cannot  ensure  that  all  of  travel  suppliers  engaged  in  the  air  ticketing  sales  agency  service  obtained,  and 
maintained,  all  necessary  permits.  See  “Item  3.D.  Key  Information—Risk  Factors—Risks  Related  to  Our  Business  and  Industry—We  may  not  be  able  to 
adequately  control  and  ensure  the  quality  of  travel  products  and  services  sourced  from  travel  suppliers.  If  there  is  any  deterioration  in  the  quality  of  their 
performance, our customers may not continue using our online platform.”

Regulations on Hotel Operation

In November 1987, the Ministry of Public Security issued the Measures for the Control of Security in the Hotel Industry, which has been amended in 
January  2011.  In  June  2004,  the  PRC  State  Council  promulgated  the  Decision  of  the  PRC  State  Council  on  Establishing  Administrative  License  for  the 
Administrative Examination and Approval Items Really Necessary To Be Retained, which has been amended in 2016 and 2019, respectively. Under these two 
regulations,  anyone  who  applies  to  operate  a  hotel  is  subject  to  examination  and  approval  by  the  local  public  security  authority  and  must  obtain  a  special 
industry license. The Measures for the Control of Security in the Hotel Industry impose certain security control obligations on the operators. For example, the 
hotel must examine the identification card of any guest to whom accommodation is provided and make an accurate registration. The hotel must also report to 
the local public security authority if it discovers anyone violating the law or behaving suspiciously, or an offender wanted by the public security authority.

56

In April 1987, the PRC State Council promulgated the Public Area Hygiene Administration Regulation, which has been most recently amended in 
April  2019,  requiring  hotels  to  obtain  a  public  area  hygiene  license  before  opening  for  business.  In  March  2011,  the  Ministry  of  Health  promulgated  the 
Implementation Rules of the Public Area Hygiene Administration Regulation, which has been amended in February 2016 and December 2017, respectively, 
requiring,  starting  from  May  1,  2011,  hotel  operators  to  establish  hygiene  administration  system  and  keep  records  of  hygiene  administration.  In  February 
2009, the Standing Committee of the National People’s Congress, or the SCNPC, enacted the PRC Law on Food Safety, which has been amended in February 
2016 and December 2018, respectively, requiring any hotel that provides food to obtain a food service license.

The Fire Prevention Law, as most recently been amended by the SCNPC in October 2019, and the Provisions on Supervision and Inspection on Fire 
Prevention  and  Control,  as  amended  by  the  Ministry  of  Public  Security  in  July  2012,  require  that  public  gathering  places  such  as  hotels  submit  a  fire 
prevention design plan in order to apply for completion acceptance of fire prevention facilities for their construction projects and to pass a fire prevention 
safety inspection by the local public security fire department, which is a prerequisite for opening business.

In  January  2006,  the  PRC  State  Council  promulgated  the  Regulations  for  Administration  of  Entertainment  Places  which  has  been  amended  in 
February  2016.  Under  the  regulations,  hotels  that  provide  entertainment  facilities,  such  as  discos  or  ballrooms,  are  required  to  obtain  a  license  for 
entertainment business operations.

We cannot ensure that all of the hotels that we offer to our customers have obtained, and maintained, all necessary permits and licenses. See “Item 3. 
D. Key Information—Risk Factors—Risks Related to Our Business and Industry—We may not be able to adequately control and ensure the quality of travel 
products and services sourced from travel suppliers. If there is any deterioration in the quality of their performance, our customers may not continue using our 
online platform.”

Regulations on Travel Companies 

The travel industry is subject to the supervision of the Ministry of Culture and Tourism, or the MCT, , formerly known as China National Tourism 
Administration, or the CNTA , and local culture and tourism administrations. The principal regulations governing travel companies in China include: (i) the 
Regulation on Travel Companies, or the Travel Company Regulations, issued by the PRC State Council in February 2009, and amended in February 2016, 
July 2016, and March 2017, which replaced the Administration of Travel Companies Regulations (1996), (ii) the Implementation Rules for the Regulation on 
Travel  Companies  (the  “Travel  Company  Implementation  Rules”),  promulgated  by  the  CNTA  ,  the  predecessor  of  MCT,  in  April  2009  and  amended  in 
December 2016, (iii) the Tourism Law issued by the Standing Committee of the National People’s Congress on April 25, 2013, and amended in November 
2016 and October 2018, respectively, and (iv) Measures for the Administration of the Overseas Tours of Chinese Citizens, issued by the PRC State Council in 
May 2002, became effective as of July 2002 and was amended in March 2017. Under these regulations, a travel company must obtain a license from the MCT 
to  conduct  cross-border  travel  business  and  a  license  from  the  provincial-level  culture  and  tourism  administration  to  conduct  domestic  travel  company 
business.

The  Travel  Company  Regulations  permit  foreign  investors  to  establish  wholly  foreign-owned  travel  companies,  as  well  as  joint  ventures  and 
cooperative travel companies. Foreign-owned travel companies are allowed to open branches nationwide, but are restricted from engaging in overseas travel 
business in China, unless otherwise determined by the PRC State Council, or provided under a bilateral free trade agreement between the country and China, 
or the closer economic partnership agreements between China, Hong Kong and Macau. However, according to regulations recently promulgated by the State 
Council  and/or  other  authorities,  qualified  foreign-invested  travel  companies  registered  in  certain  areas  of  China  are  allowed  to  engage  in  overseas  travel 
business, except in Taiwan area, for example, (i) on July 1, 2016, the PRC State Council issued the Decision of the State Council on Temporally Adjusting 
Relevant Provisions of Administrative Regulations, Documents of the State Council and Departmental Rules approved by the State Council in the Pilot Free 
Trade Zones, or Decision 41, pursuant to which qualified foreign-invested travel companies, registered in the Pilot Free Trade Zones of Shanghai, Guangdong, 
Tianjin and Fujian, may  engage in  overseas travel business, except in  Taiwan area,  (ii) the State  Council  Circular 16  promulgated in  January  2019  allows 
foreign-invested  travel  companies,  including  Sino-foreign  joint  ventures  and  wholly  foreign  owned  travel  companies,  registered  in  Beijing  to  engage  in 
overseas travel business, except in Taiwan area, (iii) in August 2019, the PRC State Council issued Notice of the State Council on the Overall Plans for Six 
Newly  Established  Pilot  Free  Trade  Zones,  pursuant  to  which  qualified  foreign-invested  travel  companies,  registered  in  the  Pilot  Free  Trade  Zones  of 
Shandong  and  Heilongjiang  provinces  may  engage  in  overseas  travel  business,  except  in  Taiwan  area,  (iv)  in  August  2019,  Shanghai  Municipal  People’s 
Government  promulgated  Several  Measures  of  Shanghai  Municipality  for  a  New  Round  of  Expanding  the  Opening  up  of  the  Service  Sector,  pursuant  to 
which foreign-invested travel companies registered in Shanghai may engage in overseas travel business, except in Taiwan area, (v) in November 2019, MOC 
together  with  17  other  government  authorities  promulgated  the  Notice  on  Trial  Implementation  in  China  (Hainan)  Pilot  Free  Trade  Zone  of  the  Policies 
Implemented in Other Pilot Free Trade Zones, pursuant to which qualified foreign-invested travel companies, registered in the Hainan Pilot Free Trade Zones 
may engage in overseas travel business, except in Taiwan area.

The Travel Company Implementation Rules define certain terms used in the Travel Company Regulations, for example, the definition of “domestic 
tourism business,” “inbound travel business” and “overseas travel business”, and set out detailed application requirements to establish a travel company. The 
Travel Company Implementation Rules also clarify certain aspects of legal liability for travel companies as prescribed in the Travel Company Regulations.

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Pursuant to the Tourism Law, travel companies are prohibited from arranging for compulsory shopping or other activities which charge additional 
fees on top of the contract prices that tourists have already paid, unless it is agreed upon by both parties through consultation or requested by the tourists and 
does  not  affect  the  itinerary  of  other  tourists.  Travel  companies  are  required  to  pay  quality  deposits  for  compensation  for  damage  to  tourists’  rights  and 
advance payment of expenses for emergency assistance when the tourists’ personal safety is in danger. Travel companies are required to engage tour guides, 
who  are  required  to  strictly  follow  the  itineraries  and  are  prohibited  from  altering  arrangement  without  the  consent  of  customers,  suspending  to  provide 
services, requesting tips from tourists, and arranging for compulsory shopping or other activities which charge additional fees on top of the contract prices that 
tourists  have  already  paid  by  way  of  induction,  deception,  coercion  or  in  other  illegal  forms.  The  information  that  travel  companies  release  to  attract  or 
organize tourists  is required  to be authentic and accurate, and no false  publicity can be made to mislead tourists. In  addition, travel companies conducting 
business via the Internet are required to present information of their travel company licenses on their websites, and ensure the truthfulness and accuracy of the 
travel-related information they release on their websites. Generally, travel companies soliciting tourists are required to take primary liabilities for any breach 
of travel contracts, including personal injury or property loss suffered by the tourists attributable to travel service providers and tour operators at destinations 
and their suppliers.

In 2010, CNTA released the Measures for Dealing with Tourism Complaints, which took effect as of July 1, 2010. Under these Measures, authorities 

which are responsible for dealing with tourist complaints are required to render a decision on the complaints within 60 days after the date of receipt thereof.

Although  we  take  measures,  such  as  requesting  travel  suppliers  to  provide  their  relevant  permits  and/or  licenses,  we  cannot  make  sure  that  all  of 
travel suppliers maintained all necessary permits. See “Item 3.D. Key Information—Risk Factors—Risks Related to Our Business and Industry—We may not 
be able to adequately control and ensure the quality of travel products and services sourced from travel suppliers. If there is any deterioration in the quality of 
their performance, our customers may not continue using our online platform.”

In November 2010, CNTA and China Insurance Regulatory Commission jointly promulgated the Measures for the Administration of the Liability 
Insurance of Travel Companies, or the Liability Insurance Measures, which became effective as of February 1, 2011. Travel companies are required to procure 
travel  company  liability  insurance  pursuant  to  the  Liability  Insurance  Measures.  The  insurance  companies  are  required  to,  subject  to  the  liability  limits 
provided under the insurance agreement, reimburse the travel companies for the compensations made by the travel companies for the personal injury or death 
and  the  loss  of  properties  of  tourists  and  the  relevant  tour  guides  or  tour  leaders.  Pursuant  to  the  Liability  Insurance  Measures,  the  liability  limit  for  the 
personal injury or death of each person cannot be less than RMB200,000. Each of our relevant consolidated affiliated entities engaged in travel agent business 
has procured and is covered by valid travel company liability insurance.

Regulations on Online Transaction Platform Operators

In May 2014, the SAIC issued the Guidelines for the Performance of Social Responsibilities by Online Transaction Platform Operators, or the Online 
Transaction Platform Operators Guidelines. The Online Transaction Platform Operators Guidelines stipulate the qualification requirements for operators of 
online  transaction  platform,  and  certain  other  obligations,  such  as  examination  and  registration  of  any  business  operator  using  online  transaction  platform, 
online transaction operator’s contracts with suppliers and customers, data protection for consumers, among others. Pursuant to Online Transaction Platform 
Operators Guidelines, online transaction platform operators must (i) establish a consumer protection and consumer dispute settlement system, and (ii) ensure 
that their complaint and customer support channels are smooth.

58

In addition, online transaction platform operators must also preserve all relevant online transaction data for at least two years from the date of the 
transaction. Operators of online transaction platform must obey the Consumer Protection Law, the Product Quality Law, the Anti-unfair Competition Law and 
other relevant  laws and regulations.  Furthermore, as  required by  Jiangsu Administration of  Telecommunication,  Nanjing  Tuniu, our  consolidated affiliated 
entity, has obtained a license of online data processing and transaction which will expire in March 2019. and has been extended to October 2022. Subject to 
any  clarifications  or  interpretations  that  may  be  issued  in  future  as  to  the  Online  Transaction  Platform  Operators  Guidelines, we  might  need  to  adjust  our 
operational or contracting practices.

In  August  2018,  the  Standing  Committee  of  the  National  People’s  Congress  promulgated  the  PRC  E-commerce  Law,  which  became  effective  in 
January  2019.  The  E-commerce  Law  strengthens  the  regulation  on  E-commerce  operators  relating  to  consumer  protection,  personal  data  protection  and 
intellectual  property  rights  protection.  As  an  e-commerce  operator,  we  are  required  under  the  E-commerce  Law,  (1)  to  refrain  from  conducting  false  or 
misleading  commercial  promotion  by  fabricating  transactions,  making  up  user  comments  or  otherwise,  to  defraud  or  mislead  consumers,  (2)  to  allow 
consumer  to  opt  out  of  search  results  targeting  his  or  her  personally  characteristics  such  as  hobbies  and  shopping  patterns  and  simultaneously  show  the 
consumers with options not targeting his or her personally characteristics, (3) to alert consumers of tie-in sale of commodities or services, and shall not set the 
tied-in  commodities  or  services  as  a  default  option,  (4)  to  obtain  and  maintain  business  license  and  other  applicable  licenses  as  required,  and  disclose 
information  of  such  license  at  our  front-page,  (5)  to  clearly  detail  the  refund  procedure  for  the  deposit  we  received  from  customers,  and  not  set  any 
unreasonable  conditions  to  refund,  (6)  to  take  the  risks  and  responsibilities  in  the  transportation  of  the  products,  unless  the  consumer  chooses  a  courier 
logistics service provider other than the default service provider, etc.

Regulations on Consumer Rights Protection

According  to  the  PRC  Consumer  Protection  Law,  as  amended  on  October  25,  2013  and  became  effective  as  of  March  15,  2014,  the  rights  and 
interests  of  consumers  that  purchase  or  use  commodities  or  that  receive  services  for  consumption  purposes  in  daily  life  is  required  to  be  protected,  which 
includes the right to personal safety and the safety of property, the right to be informed about goods and services offered for sale, the right to free choice when 
selecting goods or services and the right to enjoy fair dealings, respect for their personal dignity and ethnic customs, and compensation for damages suffered.

Correspondingly,  a  business  operator  providing  a  commodity  or  service  to  a  consumer  is  subject  to  a  number  of  requirements,  which  includes  to 
ensure that commodities and services meet with certain safety requirements, to disclose serious defects of a commodity or a service and to adopt preventive 
measures  against  damage  occurring,  to  provide  consumers  with  accurate  information  and  to  refrain  from  conducting  false  advertising,  and  not  to  set 
unreasonable or unfair terms for consumers or alleviate or release itself from civil liability for harming the lawful rights and interests of consumers by means 
of standard contracts, circulars, announcements, shop notices or other means. A business operator may be subject to civil liabilities for failing to fulfill the 
obligations discussed above. These liabilities include restoring the consumer’s reputation, eliminating the adverse effects suffered by the consumer, offering 
an apology and compensating for any losses incurred. The following penalties may also be imposed upon business operators for any infraction: issuance of a 
warning,  confiscation  of  any  illegal  income,  imposition  of  a  fine,  an  order  to  cease  business  operation,  revocation  of  its  business  license  or  imposition  of 
criminal liabilities under circumstances that are specified in laws and statutory regulations.

The amended Consumer Protection Law further strengthens the protection of consumers and imposes more stringent requirements and obligations on 
business operators, especially  on  the business  operators through the internet.  The consumers  whose interests are  harmed due  to their purchase of  goods or 
acceptance of services on online marketplace platforms may claim damages from sellers or service providers. As to legal liabilities of the online marketplace 
platform provider, the Consumer Protection Law set forth that, where a consumer purchases products or accepts services via an online trading platform and his 
or  her  interests  are  prejudiced,  if  the  online  trading  platform  provider  fails  to  provide  the  name,  address  and  valid  contact  information  of  the  seller,  the 
manufacturer  or  the  service  provider,  the  consumer  is  entitled  to  demand  compensation  from  the  online  trading  platform  provider.  If  the  online  trading 
platform provider gives an undertaking that is more favorable to consumers, it shall perform such undertaking. Once the online trading platform provider has 
paid compensation, it shall have a right of recourse against the seller, the manufacturer or the service provider. If an online trading platform provider is aware 
or  ought  to  have  been  aware  that  a  seller,  manufacturer  or service  provider  is  using  the  online  platform  to  infringe  upon  the  lawful  rights  and  interests  of 
consumers  and  it  fails  to  take  necessary  measures,  it  shall  bear  joint  and  several  liabilities  with  the  seller,  the  manufacturer  or  service  provider  for  such 
infringement. The Tort Liability Law of the PRC, which was enacted by the Standing Committee of the National People’s Congress on December 26, 2009, 
also provides that if an online service provider is aware that an online user is committing infringing activities, such as selling counterfeit products, through its 
internet  services  and  fails  to  take  necessary  measures,  it  shall  be  jointly  and  severally  liable  with  the  said  online  user  for  such  infringement.  If  the  online 
service provider receives any notice from the infringed party on any infringing activities, the online service provider shall take necessary measures, including 
deleting, blocking and unlinking the infringing content, in a timely manner. Otherwise, it will be jointly and severally liable with the relevant online user for 
the extended damages.

In June, 2017, the SAIC issued the Interim Measures for No Reason Return of Online Purchased Commodities within Seven Days, which came into 
effect in March 2017, which further clarifies the scope of consumers' rights to make returns without a reason, including the detailed rules on exceptions, return 
procedures and online marketplace platform providers' responsibility to formulate seven-day no-reason return rules, sets up the related consumer protection 
systems and supervision on merchants for compliance with the relevant rules.

In December 2003, the Supreme People’s Court in China issued the Interpretation of Some Issues Concerning the Application of Law for the Trial of 
Cases  on  Compensation  for  Personal  Injury,  which  further  increases  the  liabilities  of  business  operators  engaged  in  the  operation  of  hotels,  restaurants,  or 
entertainment  facilities  and  subjects  such  operators  to  compensatory  liabilities  for  failing  to  fulfill  their  statutory  obligations  to  a  reasonable  extent  or  to 
guarantee the personal safety of others.

In October 2010, the Supreme People’s Court of China issued the Provisions on Issues Concerning the Application of Law for the Trial of Cases on 
Tourism-related Disputes, which establish liabilities for tour operators and tourism support service providers in the event of contract disputes, personal injury 
and property damage involving tourists.

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Although  we  take  certain  measures  to  monitor  the  qualities  of  the  travel  products  and  services  provided  by  travel  suppliers  and  handle  customer 
complaints,  we  cannot  ensure  that  these  measures  are  sufficient  to  protect  consumer  rights,  or  customer  dispute  can  be  handled  and  resolved  in  a  timely 
fashion. See “Item 3. D. Key Information—Risk Factors—Risks Related to Our Business and Industry—We may not be able to adequately control and ensure 
the quality of travel products and services sourced from travel suppliers. If there is any deterioration in the quality of their performance, our customers may 
seek damages from us and not continue using our online platform.”

Regulations on Advertising Business

The SAMR is the primary governmental authority regulating advertising activities, including online advertising, in China. Regulations that apply to 

advertising business primarily include:

·

·

·

·

Advertisement  Law  of  the  People’s  Republic  of  China,  promulgated  by  the  Standing  Committee  of  the  National  People’s  Congress  as  most 
recently amended on October 26, 2018 and effective as of the same date;

Administrative Regulations for Advertising, promulgated by the PRC State Council on October 26, 1987 and effective since December 1, 1987.

Regulations on Internet Information Search Services, promulgated by the Cyberspace Administration of China on June 25, 2016 and effective on 
August 1, 2016 ; and

Interim Measures for Administration of Internet Advertising, promulgated by the SAIC on July 4, 2016 and effective on September 1, 2016.

According  to  the  above  regulations,  companies  that  engage  in  advertising  activities  must  each  obtain,  from  the  SAMR  or  its  local  branches,  a 
business license which specifically includes operating an advertising business in its business scope. An enterprise engaging in advertising business within the 
specifications in its business scope does not need to apply for the registration for advertisement publication, provided that such enterprise is not a radio station, 
television station, newspaper and periodical publishers.

Under  the  Rules  for  Administration  of  Foreign  Invested  Advertising  Enterprises,  which  were  jointly  promulgated  by  the  SAIC  and  the  MOC  on 
March  2,  2004  and  amended  on  August  22,  2008,  certain  foreign  investors  are  permitted  to  hold  direct  equity  interests  in  PRC  advertising  companies.  A 
foreign investor in a Chinese advertising company is required to have prior direct advertising operations as its main business outside China for two years if the 
Chinese advertising company is a joint venture, or three years if the Chinese advertising company is a wholly foreign-owned enterprise. Since we have not 
been  involved  in  the  advertising  industry  outside  of  China  for  the  required  number  of  years,  we  are  not  permitted  to  hold  direct  equity  interests  in  PRC 
companies engaging in the advertising business. Therefore, we conduct our advertising business through Nanjing Tuniu, which holds a business license that 
covers advertising in its business scope. The Rules for Administration of Foreign Invested Advertising Enterprises has been abolished on June 29, 2015.

PRC advertising laws and regulations set certain content requirements for advertisements in China, including, among other things, prohibitions on 
false  or  misleading  content,  superlative  wording,  socially  destabilizing  content  or  content  involving  obscenities,  superstition,  violence,  discrimination  or 
infringement of the public interest. Advertisers, advertising agencies, and advertising distributors are required to ensure that the content of the advertisements 
they  prepare  or  distribute  is  true  and  in  full  compliance  with  applicable  laws.  In  providing  advertising  services,  advertising  operators  and  advertising 
distributors must review the supporting documents provided by advertisers for advertisements and verify that the content of the advertisements complies with 
applicable PRC laws and regulations. Prior to distributing advertisements that are subject to government censorship and approval, advertising distributors are 
obligated to verify that such censorship has been performed and approval has been obtained. Violation of these regulations may result in penalties, including 
fines, confiscation of advertising income, orders to cease dissemination of the advertisements and orders to publish an advertisement correcting the misleading 
information. Where serious violations occur, the SAMR or its local branches may revoke such offenders’ licenses or permits for their advertising business 
operations.

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Regulations on Small Credit Companies

Under  the  Guiding  Opinions  on  the  Pilot  Operation  of  Small  Credit  Companies  which  was  promulgated  by  the  China  Banking  Regulatory 
Commission, or the CBRC which is now merged into the China Banking and Insurance Regulatory Commission, or CBIRC, and the People’s Bank of China, 
or PBOC, on May 4, 2008, or the Guiding Opinions on Small Credit Companies, a small credit company is a company which is specialized in operating a 
small credit business, established with investments from natural persons, legal-person enterprises or other social organizations, and does not accept any public 
deposits. Currently there is no regulatory authority at the national level with respect to the administration and supervision of small credit companies in the 
PRC.  Pursuant  to  the  Guiding  Opinions  on  Small  Credit  Companies,  if  a  provincial  government  determines  a  competent  department  (office  of  finance  or 
relevant organizations) to be responsible for the supervision and administration of small credit companies and the regulation of risks associated with small 
credit companies, such provincial government may carry out the pilot operation of small credit companies within such province. The applicant is required to 
file an application with the competent department of the provincial government to apply for setting up a small credit company. Based on the Guiding Opinions 
on  Small  Credit  Companies,  many  provincial  governments,  including  that  of  Guangdong  Province,  where  our  small  credit  company  is  incorporated, 
promulgated  local  implementing  rules  on  the  administration  of  small  credit  companies.  Our  small  credit  company  has  obtained  the  approval  issued  by  the 
competent authority to conduct small credit businesses through the internet.

Regulations on Insurance Brokerage

According to the Provisions on the Supervision of Insurance Brokers, or the POSIB, promulgated by the China Insurance Regulatory Commission, 
which was merged into CBIRC, on February 1, 2018 and effective on May 1, 2018, the insurance brokerage company must obtain insurance brokerage license 
from CBIRC before engaging in insurance brokerage business. One of our PRC consolidated affiliated entities has obtained the insurance brokerage license to 
operate  the  following  insurance  brokerage  businesses:  (i)  draft  insurance  plans  for  insurance  applicants,  select  insurance  companies  and  handle  insurance 
application formalities nationwide; (ii) assist the insured parties or beneficiaries in making claims; (iii) reinsurance brokerage, (iv) provide disaster prevention, 
loss prevention, risk evaluation or risk management advisory services to entrusting parties; (v) other businesses approved by the CBIRC.

Regulations on Fund Distribution

According  to  the  Administrative  Measures  on  Securities  Investment  Fund  Distribution,  or  the  Fund  Distribution  Administrative  Measures, 
promulgated  by  CSRC,  fund  distribution  institutions  include  fund  managers  and  other  institutions  registered  with  the  CSRC  or  its  branches.  Commercial 
banks, securities companies, futures companies, insurance institutions, securities investment consulting institutions and independent institutions are required to 
register with local CSRC branch and obtain the relevant fund distribution license before engaging in fund distribution service. Distribution services regulated 
under the Fund Distribution Administrative Measures refer to marketing and promotion, sales and distribution, and in particular, subscription and redemption 
services of mutual funds. With the fund distribution license, the distributor can also distribute the asset management plans under the CSRC regime. One of our 
PRC consolidated affiliated entities obtained the fund distribution license from the CSRC.

Regulations on Commercial Factoring

On  June  27,  2012,  the  MOC  promulgated  the  Notice  on  Pilot  Scheme  for  Commercial  Factoring,  or  Notice  419,  to  launch  the  pilot  scheme  for 
commercial factoring in Shanghai Pudong New District and Tianjin Binhai New District. The MOC also released several other circulars to expand the pilot 
areas  to  Guangzhou  and  Chongqing  Liangjiang  New  Area,  and  certain  other  areas.  According  to  the  local  implementation  rules,  commercial  factoring 
company may be established upon approval by the local branches of the MOC or other competent authorities (e.g. local financial work offices) in the said 
regions.  The  business  scope  of  a  commercial  factoring  company  may  cover  trade  financing  services,  management  of  sales  ledgers,  customer  credit 
investigation  and  evaluation,  management  and  collection  of  accounts  receivable  and  credit  risk  guarantee.  Commercial  factoring  companies  are  neither 
allowed to engage in prohibited financial activities such as acceptance of deposits and disbursement of loans, nor allowed to engage in debt collection business 
or being entrust to collect debts. On May 14, 2018, MOC announced that the regulatory authority of commercial factoring industry has been transferred from 
MOC to the CBIRC since April 20, 2018.

One of our PRC subsidiaries established in Nanjing is approved by the competent authority in Jiangsu to provide commercial factoring services.

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Regulations on Intellectual Property Rights

The PRC has adopted legislation governing intellectual property rights, including trademarks, domain names and copyrights.

Trademark

The  PRC  Trademark  Law  and  its  implementation  rules  protect  registered  trademarks.  The  State  Intellectual  Property  Office,  formerly  the  PRC 
Trademark Office of the SAIC is responsible for the registration and administration of trademarks throughout the PRC. The Trademark Law has adopted a 
“first-to-file” principle with respect to trademark registration. As of December 31, 2019, we had 458 registered trademarks in different applicable trademark 
categories and were in the process of applying to register 59 trademarks in China.

In addition, pursuant to the PRC Trademark Law, counterfeit or unauthorized production of the label of another person’s registered trademark, or sale 
of any label that is counterfeited or produced without authorization will be deemed as an infringement to the exclusive right to use a registered trademark. The 
infringing party will be ordered to stop the infringement immediately, a fine may be imposed and the counterfeit goods will be confiscated. The infringing 
party may also be held liable for the right holder’s damages, which will be equal to the gains obtained by the infringing party or the losses suffered by the right 
holder  as  a  result  of  the  infringement,  including  reasonable  expenses  incurred  by  the  right  holder  for  stopping  the  infringement.  If  the  gains  or  losses,  or 
royalties are difficult to determine, the court may render a judgment awarding damages of up to RMB3,000,000. 

Domain Name

Domain  names  are  protected  under  the  Administrative  Measures  on  the  Internet  Domain  Names  promulgated  by  the  MIIT  in  August  2017  and 
effective on November 2017. The MIIT is the major regulatory body responsible for the administration of the PRC Internet domain names, under supervision 
of which the China Internet Network Information Center, or CNNIC, is responsible for the daily administration of .cn domain names and Chinese domain 
names. In September 2002, the CNNIC issued the Implementation Rules for Domain Name Registration setting forth rules for registration of domain names, 
as amended in June 2009 and May 2012. CNNIC adopts the “first to file” principle with respect to the registration of domain names. In November 2017, MIIT 
promulgated the Notice of the Ministry of Industry and Information Technology on Regulating the Use of Domain Names in Internet Information Services to 
further  regulate  the  use  of  domain  names  in  internet  information  services.  As  of  December  31,  2019,  we  had  96  registered  domain  names,  including 
www.tuniu.com.

Copyright

Works are protected under the PRC Copyright Law adopted by the National People’s Congress in 1990, as amended in 2001 and 2010, as well as its 
implementation  rules  adopted  by  the  State  Council  in  1991,  as  amended  in  2002,  2011  and  2013.  Whether  such  protected  works  are  published  or  not, 
copyrights duly obtained and enjoyed by the author or other copyright owner remain unaffected. Copyright owners, however, could register such protected 
works on a voluntary basis with National Copyright Administration or its local counterparts. We have registered 25 artwork copyrights in China.

Pursuant to the PRC Copyright Law and its implementation rules, creators of protected works enjoy personal and property rights, including, among 
others, the right of disseminating the works through information network. Pursuant to the relevant PRC regulations, rules and interpretations, Internet service 
providers will be jointly liable with the infringer if they (i) participate in, assist in or abet infringing activities committed by any other person through the 
Internet, (ii) are or should be aware of the infringing activities committed by their website users through the Internet, or (iii) fail to remove infringing content 
or take other action to eliminate infringing consequences after receiving a warning with evidence of such infringing activities from the copyright holder. In 
addition, where an ICP service operator is clearly aware of the infringement of certain content against another’s copyright through the Internet, or fails to take 
measures to remove relevant contents upon receipt of the copyright owner’s notice, and as a result, it damages the public interest, the ICP service operator 
could be ordered to stop the tortious act and be subject to other administrative penalties such as confiscation of illegal income and fines. To comply with these 
laws and regulations, we have implemented internal procedures to monitor and review the content we have licensed from content providers before they are 
released on our website and remove any infringing content promptly after we receive notice of infringement from the legitimate rights holder.

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Software Copyrights

Computer Software Protection Regulations promulgated by the PRC State Council in December 2001, amended in 2011 and 2013, provide that the 
rights  and  interests  of  computer  software  copyright  owners  are  protected.  A  Chinese  citizen,  legal  person,  or  other  organization  shall  be  entitled  to  the 
copyright in software developed thereby regardless of whether the software has been published or not. A foreigner’s or stateless person’s software shall enjoy 
copyright if it is first distributed in China.

In order to further implement the Computer Software Protection Regulations, the State Copyright Bureau issued the Computer Software Copyright 
Registration Procedures in February 2002, amended in 2004, which apply to software copyright registration, license contract registration and transfer contract 
registration. As of December 31, 2019, we had 109 registered computer software copyrights in China.

Patents

Patents are protected under the PRC Patent Law adopted by the National People’s Congress in 1984, as amended in 1992, 2000 and 2008, as well as 
its  implementation  rules  adopted  by  the  State  Council  in  1985,  as  amended  in  1992,  2001,  2002  and  2010.  The  Patent  Office  under  the  State  Intellectual 
Property Office is responsible for receiving, examining and approving patent application. A patent is valid for a term of 20 years in the case of an invention 
and a term of 10 years in the case of utility models and designs. A third-party user must obtain consent or a proper license from the patent owner to use the 
patent.  Otherwise,  the  use  constitutes an  infringement  of patent  rights.  As of  December  31,  2019,  we  had  17 registered  patent, and  were  in  the  process of 
applying to register 20 patents in China.

Tort Liability Law

In  accordance  with  the  Tort  Liability  Law  promulgated  by  the  Standing  Committee  of  the  National  People’s  Congress  in  December  2009,  which 
became effective as of July 1, 2010, Internet users and Internet service providers bear tortious liabilities in the event they infringe other persons’ rights and 
interests through the Internet. Where an Internet user conducts tortious acts through Internet services, the infringed person has the right to request the Internet 
service provider to take necessary actions such as deleting contents, screening and delinking. The Internet service provider, failing to take necessary actions 
after being informed, will be subject to joint and several liabilities with the Internet user with regard to the additional damages incurred. If an Internet service 
provider knows an Internet user is infringing other persons’ rights and interests through its Internet service but fails to take necessary action, it shall be jointly 
and severally liable with the Internet user. We have internal policies designed to reduce the likelihood that user content may be used without proper licenses or 
third-party consents. When we are approached and requested to remove content uploaded by users on the grounds of infringement, we investigate the claims 
and remove any uploads that appear to infringe the rights of a third party after our reasonable investigation and determination. However, such policy may not 
be  effective  in  preventing  the  unauthorized  listing  of  copyrighted  materials  or  materials  infringing  other  rights  of  third  parties.  See  “Item  3.D.  Key 
Information—Risk Factors—Risks Related to Our Business and Industry—Claims by third parties that we infringe on their intellectual property rights could 
lead to government administrative actions and result in significant costs and have a material adverse effect on our business, financial condition and results of 
operations.”

Regulations on Foreign Currency Exchange

The principal regulations governing foreign currency exchange in China are the Foreign Exchange Administration Regulations. Under PRC foreign 
exchange  regulations,  payments  of  current  account  items,  such  as  profit  distributions,  interest  payments  and  trade  and  service-related  foreign  exchange 
transactions,  can  be  made  in  foreign  currencies  without  prior  approval  from  the  SAFE,  by  complying  with  certain  procedural  requirements.  By  contrast, 
approval  from  or  registration  with  competent  government  authorities  is  required  where  RMB  is  to  be  converted  into  foreign  currency  and  remitted  out  of 
China to pay capital account items, such as direct investments, repayment of foreign currency-denominated loans, repatriation of investments and investments 
in securities outside of China.

In  2012,  SAFE  promulgated  the  Circular  of  Further  Improving  and  Adjusting  Foreign  Exchange  Administration  Policies  on  Foreign  Direct 
Investment, or Circular 59, which substantially amends and simplifies the current foreign exchange procedure. Pursuant to Circular 59, the opening of various 
special  purpose  foreign  exchange  accounts,  such  as  pre-establishment  expenses  accounts,  foreign  exchange  capital  accounts  and  guarantee  accounts,  the 
reinvestment  of  RMB  proceeds  derived  by  foreign  investors  in  the  PRC,  and  remittance  of  foreign  exchange  profits  and  dividends  by  a  foreign-invested 
enterprise to its foreign shareholders no longer require the approval or verification of SAFE, and multiple capital accounts for the same entity are allowed to 
be opened in different provinces, which was prohibited previously. In 2013, SAFE specified that the administration by SAFE or its local branches over direct 
investment by foreign investors in the PRC must be conducted by way of registration and banks must process foreign exchange business relating to the direct 
investment in the PRC based on the registration information provided by SAFE and its branches. In February 2015, SAFE promulgated the Notice on Further 
Simplifying and Improving the Administration of the Foreign Exchange Concerning Direct Investment, or SAFE Circular 13, which became effective in June 
2015 and was most recently amended in December 2019. Under SAFE Circular 13, foreign exchange registrations of direct investment will be handled by the 
banks designated by the foreign exchange authority instead of SAFE and its branches. We generally follow the regulations and apply to obtain the approval of 
or registration with SAFE and other relevant PRC government authorities or designated banks. However, we may not be able to obtain these registrations or 
approvals  on  a  timely  basis,  if  at  all.  If  we  fail  to  receive  such  registrations  or  approvals,  our  ability  to  provide  loans  or  capital  contributions  to  our  PRC 
subsidiaries and our consolidated affiliated entities may be negatively affected, which could adversely affect our liquidity and our ability to fund and expand 
our business.

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In March 2015, SAFE promulgated the Circular of the SAFE on Reforming the Management Approach regarding the Settlement of Foreign Capital 
of  Foreign-invested  Enterprise,  or  Circular  19,  which  expands  a  pilot  reform  of  the  administration  of  the  settlement  of  the  foreign  exchange  capitals  of 
foreign-invested enterprises nationwide. Circular 19 replaced both the Circular of the SAFE on Issues Relating to the Improvement of Business Operations 
with Respect to the Administration of Foreign Exchange Capital Payment and Settlement of Foreign Invested Enterprises, or Circular 142, and the Circular of 
the  SAFE  on  Issues  concerning  the  Pilot  Reform  of  the  Administrative  Approach  Regarding  the  Settlement  of  the  Foreign  Exchange Capitals  of  Foreign-
invested Enterprises in Certain Areas, or Circular 36. Circular 19 allows all foreign-invested enterprises established in the PRC to settle their foreign exchange 
capital  on  a  discretionary  basis  according  to  the  actual  needs  of  their  business  operation,  provides  the  procedures  for  foreign  invested  companies  to  use 
Renminbi  converted  from  foreign  currency-denominated  capital  for  equity  investments  and  removes  certain  other  restrictions  that  had  been  provided  in 
Circular 142. However, under Circular 19, foreign-invested enterprises are continued to be prohibited from, among other things, using RMB funds converted 
from  their  foreign  exchange  capital  for  expenditure  beyond  their  business  scope  and  providing  entrusted  loans  or  repaying  loans  between  non-financial 
enterprises. SAFE further promulgated the Notice of the State Administration of Foreign Exchange on Reforming and Standardizing the Foreign Exchange 
Settlement Management Policy of Capital Account, or Circular 16, effective June 2016, which reiterates some of the rules set forth in Circular 19. Circular 16 
provides  that  discretionary  settlement  of  foreign  exchange  applies  to  foreign  exchange  capital,  foreign  debt  offering  proceeds  and  remitted  foreign  listing 
proceeds, and the corresponding RMB capital converted from foreign exchange may be used to extend loans to related parties or repay intercompany loans 
(including  advances  by  third  parties).  However,  there  are  substantial  uncertainties  with  respect  to  the  interpretation  and  implementation  of  Circular  16  in 
practice. Circular 19 or Circular 16 may delay or limit us from using the proceeds of offshore financing activities to make additional capital contributions to 
our PRC subsidiaries and any violations of these circulars could result in severe monetary or other penalties.

In January 2017, SAFE promulgated the Circular on Further Improving Reform of Foreign Exchange Administration and Optimizing Genuineness 
and Compliance Verification, or Circular 3, which stipulates several capital control measures with respect to the outbound remittance of profits from domestic 
entities to offshore entities, including (i) banks must check whether the transaction is genuine by reviewing board resolutions regarding profit distribution, 
original copies of tax filing records and audited financial statements, and (ii) domestic entities must retain income to account for previous years’ losses before 
remitting any profits. Moreover, pursuant to Circular 3, domestic entities must explain in detail the sources of capital and how the capital will be used, and 
provide board resolutions, contracts and other proof as a part of the registration procedure for outbound investment.

On October 23, 2019, SAFE issued Circular of the State Administration of Foreign Exchange on Further Promoting the Facilitation of Cross-border 
Trade and Investment, or the Circular 28, which took effect on the same day. Circular 28 allows foreign-invested enterprises of non-investment nature to use 
their capital funds to make equity investments in China, provided that such investments do not violate the effective special entry management measures for 
foreign investment (negative list) and the target investment projects are genuine and in compliance with laws. Since Circular 28 was issued recently, there 
exist significant uncertainties with respect to its interpretation and implementation by authorities..

Regulations on Dividend Distribution

The principal regulations governing distribution of dividends of wholly foreign-owned enterprises include the PRC Company Law, which applies to 
both  PRC domestic companies and foreign-invested  companies, and the 2019  PRC Foreign Investment Law and  its  Implementation Rules, which apply to 
foreign-invested companies. Under these laws, regulations and rules, both domestic companies and foreign-invested companies in the PRC are required to set 
aside  as  general  reserves  at  least  10%  of  their  after-tax  profit,  until  the  cumulative  amount  of  their  reserves  reaches  50%  of  their  registered  capital.  PRC 
companies are not permitted to distribute any profits until any losses from prior fiscal years have been offset. Profits retained from prior fiscal years may be 
distributed together with distributable profits from the current fiscal year.

Regulations on Offshore Financing

Pursuant to a SAFE Circular 37 issued by SAFE on July 4, 2014, which replaced the former circular commonly known as “Safe Circular 75” issued 
by SAFE in October 2005, prior registration with the local SAFE branch is required for PRC residents in connection with their direct establish or indirect 
control of an offshore entity, for the purposes of overseas investment and financing, with assets or equity interests of onshore companies or offshore assets or 
interests  held  by  such  PRC  residents,  referred  to  in  SAFE  Circular  37  as  a  “special  purpose  vehicle.”  The  PRC  residents  are  also  required  to  amend  the 
registration  or  filing  with  the  local  SAFE  branch  in  the  event  of  any  significant  changes  with  respect  to  the  special  purpose  vehicle,  such  as  increase  or 
decrease of capital contributed by PRC residents, share transfer or exchange, merger, division or other material event.

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Failure to comply with the registration procedures set forth in the SAFE Circular 37 may result in restrictions being imposed on the foreign exchange 
activities  of  the  relevant  onshore  company,  including  the  increase  of  its  registered  capital,  the  payment  of  dividends  and  other  distributions  to  its  offshore 
parent  or  affiliate  and  the  capital  inflow  from  the  offshore  entities,  and  may  also  subject  relevant  PRC  residents  to  penalties  under  PRC  foreign  exchange 
administration regulations. PRC residents who control our company from time to time are required to register with SAFE in connection with their investments 
in  us.  We  requested  PRC  residents  holding  direct  or  indirect  interests  in  our  company  to  our  knowledge  to  make  the  necessary  applications,  filings  and 
amendments as required under SAFE Circular 75 and other related rules prior to our initial public offering. However, we might not be fully informed of the 
identities of all of our beneficial owners who are PRC citizens or residents, and we cannot compel our beneficial owners to comply with the requirements of 
SAFE Circular 37. As a result, we cannot assure you that all of our shareholders or beneficial owners who are PRC citizens or residents have complied with 
and will in the future make or obtain any applicable registrations or approvals required by SAFE Circular 37 or other related regulations. See “Item 3.D. Key 
Information—Risk  Factors—Risks  Related  to  Doing  Business  in  China—PRC  regulations  relating  to  offshore  investment  activities  by  PRC  residents  may 
limit our PRC subsidiaries’ ability to increase their registered capital or distribute profits to us, limit our ability to inject capital into our PRC subsidiaries, or 
otherwise expose us to liability and penalties under PRC laws.”

Regulations on Employee Stock Option Plans

In February 2012, SAFE promulgated the Stock Option Rules, replacing the previous rules issued by SAFE in March 2007. Under the Stock Option 
Rules and other relevant rules and regulations, PRC residents who participate in stock incentive plan in an overseas publicly-listed company, which includes 
employee stock ownership plans, stock option plans and other incentive plans permitted by relevant laws and regulations, are required to register with SAFE 
or  its  local  branches  and  complete  certain  other  procedures.  Participants  of  a  stock  incentive  plan  in  an  overseas  publicly  listed  company  who  are  PRC 
residents must retain a qualified PRC agent, which could be a PRC subsidiary of the overseas publicly listed company or another qualified institution selected 
by  the  PRC  subsidiary,  to  conduct  the  SAFE  registration  and  other  procedures  with  respect  to  the  stock  incentive  plan  on  behalf  of  its  participants.  The 
participants must also retain an overseas entrusted institution to handle matters in connection with their exercise of stock options, the purchase and sale of 
corresponding stocks or interests and fund transfers. In addition, the PRC agent is required to amend the SAFE registration with respect to the stock incentive 
plan if there is any material change to the stock incentive plan, the PRC agent or the overseas entrusted institution or other material changes. The PRC agents 
must, on behalf of the PRC residents who have the right to exercise the employee share options, apply to SAFE or its local branches for an annual quota for 
the payment of foreign currencies in connection with the PRC residents’ exercise of the employee share options. The foreign exchange proceeds received by 
the PRC residents from the sale of shares under the stock incentive plans granted and dividends distributed by the overseas listed companies must be remitted 
into the bank accounts in the PRC opened by the PRC agents before distribution to such PRC residents.

We adopted the 2008 Plan, pursuant to which we may issue options or restricted shares to our qualified employees and consultants on a regular basis. 
We also adopted the 2014 Plan, which permits the granting of options to purchase our ordinary shares, restricted shares and restricted share units. The failure 
of the share options holders to complete their registration pursuant to the Stock Option Rules and other foreign exchange requirements may subject these PRC 
individuals to fines and legal sanctions, and may also limit our ability to contribute additional capital to our PRC subsidiaries, limit our PRC subsidiaries’ 
ability to distribute dividends to us or otherwise materially adversely affect our business. See “Item 3.D. Key Information—Risk Factors—Risks Related to 
Doing Business in China—Failure to comply with PRC regulations regarding the registration requirements for share option plans may subject the PRC plan 
participants or us to fines and other legal or administrative sanctions.”

In addition, the State Administration for Taxation has issued circulars concerning employee share options, under which our employees working in the 
PRC who exercise share options will be subject to PRC individual income tax. Our PRC subsidiaries have obligations to file documents related to employee 
share options with relevant tax authorities and to withhold individual income taxes of those employees who exercise their share options. If our employees fail 
to pay or if we fail to withhold their income taxes as required by relevant laws and regulations, we may face sanctions imposed by the PRC tax authorities or 
other PRC government authorities.

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Regulations on Overseas Listing

Six PRC regulatory agencies, including the CSRC, jointly adopted the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign 
Investors, or the M&A Rules, which became effective on September 8, 2006 and which were amended on June 22, 2009, with such amendments becoming 
effective as of the same date. The M&A Rules, among other things, require offshore SPVs formed for overseas listing purposes through acquisitions of PRC 
domestic  companies  and  controlled  by  PRC  companies  or  individuals,  to  obtain  the  approval  of  the  CSRC  prior  to  publicly  listing  their  securities  on  an 
overseas stock exchange.

While  the  application  of  this  new  regulation  remains  unclear,  we  believe,  based  on  the  advice  of  our  PRC  counsel,  Fangda  Partners,  that  CSRC 
approval  was  not  required  in  the  context  of  our  initial  public  offering  because  (1)  CSRC  currently  has  not  issued  any  definitive  rule  or  interpretation 
concerning  whether  offerings  like  initial  public  offerings  are  subject  to  this  regulation  and  (2)  we  established  our  PRC  subsidiaries  by  means  of  direct 
investment  other  than  by  merger  or  acquisition  of  PRC  domestic  companies  and  no  explicit  provision  in  the  M&A  Rules  classifies  the  contractual 
arrangements  between  Beijing  Tuniu,  our  PRC  subsidiary,  Nanjing  Tuniu,  our  consolidated  affiliated  entity,  and  its  shareholders  as  a  type  of  acquisition 
transaction falling under the M&A Rules. See “Item 3.D. Key Information—Risk Factors—Risks Related to Doing Business in China—The approval of the 
China Securities Regulatory Commission may have been required in connection with our earlier initial public offering under a regulation adopted in August 
2006, and, if required, we cannot assure you that we will be able to obtain such approval.”

Regulations on Employment

The PRC Labor Law, the PRC Labor Contract Law and its implementation rules provide requirements concerning employment contracts between an 
employer and its employees. If an employer fails to enter into a written employment contract with an employee within one year from the date on which the 
employment  relationship  is  established,  the  employer  would  be  deemed  to  have  entered  into  a  labor  contract  without  a  fixed  term  with  such  employee.  In 
addition,  the  employer  must  rectify  the  situation  by  entering  into  a  written  employment  contract  with  the  employee  and  pay  the  employee  twice  the 
employee’s salary for the period from the day following the lapse of one month from the date of establishment of the employment relationship to the day prior 
to the execution of the written employment contract. The Labor Contract Law and its implementation rules also require compensation to be paid upon certain 
terminations.  In  addition,  if  an  employer  intends  to  enforce  a  non-compete  provision  with  an  employee  in  an  employment  contract  or  non-competition 
agreement, it has to compensate the employee on a monthly basis during the term of the restriction period after the termination or ending of the labor contract. 
Employers in most cases are also required to provide a severance payment to their employees after their employment relationships are terminated.

Enterprises  in  China  are  required  by  PRC  laws  and  regulations  to  participate  in  certain  employee  benefit  plans,  including  social  insurance  funds, 
namely a pension plan, a medical insurance plan, an unemployment insurance plan, a work-related injury insurance plan and a maternity insurance plan, and a 
housing  provident fund,  and  contribute  to the  plans or funds in amounts  equal  to  certain percentages of  salaries, including bonuses  and  allowances, of the 
employees as specified by the local government from time to time at locations where they operate their businesses or where they are located.

Regulations on Taxation

For a discussion of applicable PRC tax regulations, see “Item 5.A. Operating and Financial Review and Prospects—Operating Results—Taxation.” 

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C.

Organizational Structure

The  following  diagram  illustrates  our  corporate  structure,  including  our  principal  subsidiaries,  consolidated  affiliated  entity  and  its  principal 

subsidiaries, as of the date of this annual report on Form 20-F:

(1) Messrs. Dunde Yu, Haifeng Yan, Tong Wang, Jiping Wang, Xin Wen, Yongquan Tan and Haifeng Wang hold 28.66%, 19.11%, 7.71%, 4.82%, 0.96%, 
0.96% and 37.78% equity interests in Nanjing Tuniu, respectively. Among the shareholders of Nanjing Tuniu, Messrs. Dunde Yu is our founder, director 
and an ultimate shareholder of Tuniu Corporation. Messrs. Haifeng Yan was our co-founder and is our director. Mr. Haifeng Wang is an employee of one 
of our shareholders.

Agreements that Provide us with Effective Control over Nanjing Tuniu 

Purchase Option Agreement. Pursuant to the purchase option agreement entered into on September 17, 2008, restated and amended on January 24, 
2014 and further restated and amended on March 19, 2014, each of the shareholders of Nanjing Tuniu irrevocably and exclusively grants Beijing Tuniu an 
option  to  purchase,  or  have  its  designated  person  or  persons  to  purchase,  at  its  discretion,  to  the  extent  permitted  under  PRC  law,  all  or  part  of  such 
shareholder’s equity interests in Nanjing Tuniu. The aggregate purchase price is RMB2.4 million. The shareholders of Nanjing Tuniu agree, without the prior 
written consent of Beijing  Tuniu,  not to transfer or otherwise dispose  of their equity interests in Nanjing Tuniu, pledge their equity interests or create any 
encumbrance on their equity interests. The agreement remains effective until all equity interests held in Nanjing Tuniu by the shareholders of Nanjing Tuniu 
are transferred or assigned to Beijing Tuniu or its designated person or persons. The purchase price has been prepaid by Beijing Tuniu to the shareholders of 
Nanjing Tuniu.

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Equity Interest Pledge Agreement. Pursuant to the equity interest pledge agreement entered into on September 17, 2008 and supplemented on March 
19, 2014, each of the shareholders of Nanjing Tuniu pledges all of such shareholder’s equity interests in Nanjing Tuniu to guarantee the performance of the 
obligations  under  the  purchase  option  agreement.  If  the  shareholders  of  Nanjing  Tuniu  breach  their  contractual  obligations  under  the  purchase  option 
agreement, Beijing Tuniu, as the pledgee, will have the right to either conclude an agreement with the pledger to obtain the pledged equity or seek payments 
from the proceeds of the auction or sell-off of the pledged equity to any person pursuant to the PRC law. The shareholders of Nanjing Tuniu agree that, during 
the  term  of  the  equity  interest  pledge  agreement,  they  will  not  dispose  of  the  pledged  equity  interests  or  create  or  allow  any encumbrance  on  the  pledged 
equity interests. During the equity pledge period, Beijing Tuniu is entitled to all dividends and other distributions made by Nanjing Tuniu. The equity interest 
pledge  became  effective  on  the  date  when  the  equity  interest  pledge  was  registered  with  the  relevant  local  administration  for  industry  and  commerce,  and 
remains effective until the shareholders of Nanjing Tuniu discharge all their obligations under the purchase option agreement, or Beijing Tuniu enforces the 
equity interest pledge, whichever is earlier. We have completed the registration of the equity interest pledge with Xuanwu Branch of Nanjing Administration 
for Market Regulation.

Shareholders’ Voting Rights Agreement. Pursuant to the shareholders’ voting rights agreement entered into on September 17, 2008, the shareholders 
of Nanjing Tuniu appointed Beijing Tuniu or its designated person as their attorney-in-fact to exercise all of their voting and related rights with respect to their 
equity  interests  in  Nanjing  Tuniu,  including  attending  shareholders’  meetings,  voting  on  all  matters  of  Nanjing  Tuniu  requiring  shareholder  approval, 
nominating  and  appointing  directors,  convening  extraordinary  shareholders’  meetings,  and  other  voting  rights  pursuant  to  the  then-effective  articles  of 
association of Nanjing Tuniu. The shareholders’ voting rights agreement will remain in force until all the parties to the agreement mutually agree to terminate 
the agreement in writing or cease to be shareholders of Nanjing Tuniu.

Irrevocable  Powers  of  Attorney.  Pursuant  to  the  powers  of  attorney  dated  January  24, 2014,  the  shareholders  of  Nanjing  Tuniu  each  irrevocably 
appointed Beijing Tuniu as the attorney-in-fact to exercise all of such shareholder’s voting and related rights with respect to such shareholder’s equity interests 
in  Nanjing  Tuniu,  including  but  not  limited  to  attending  shareholders’  meetings,  voting  on  all  matters  of  Nanjing  Tuniu  requiring  shareholder  approval, 
nominating  and  appointing  directors,  convening  extraordinary  shareholders’  meetings,  and  other  voting  rights  pursuant  to  the  then-effective  articles  of 
association  of  Nanjing  Tuniu.  Each  power  of  attorney  will  remain  in  force  until  the  shareholders’  voting  rights  agreement  expires  or  is  terminated.  These 
powers of attorney replaced the powers of attorney previously granted to a person designated by Beijing Tuniu on September 17, 2008.

Agreement that Allows us to Receive Economic Benefits from Nanjing Tuniu 

Cooperation  Agreement.  Under  the  cooperation  agreement  entered  into  on  September  17,  2008  and  restated  and  amended  on  January  24,  2014, 
Beijing Tuniu has the exclusive and irrevocable right to provide to Nanjing Tuniu business consulting, technical consulting and technical services related to 
the businesses of Nanjing Tuniu and its subsidiaries. Beijing Tuniu owns the exclusive intellectual property rights created by Nanjing Tuniu or its employees 
as a result of the performance of this agreement. Beijing Tuniu has the right to receive, or designate a person or persons to receive, a quarterly service fee, 
which  equals  the  profits  of  each  of  Nanjing  Tuniu  and  its  subsidiaries,  to  which  it  provides  such  business  consulting,  technical  consulting  and  technical 
services,  provided  that  such  amount  of  service  fees  can  be  adjusted  by  Beijing  Tuniu  at  its  sole  discretion.  This  agreement  will  remain  effective  until 
expiration  of  Beijing  Tuniu’s  business  term,  unless  Beijing  Tuniu  exercises  its  unilateral  right  to  terminate  the  agreement,  one  of  the  parties  is  declared 
bankrupt or Beijing Tuniu is not able to provide consulting and services as agreed for more than three consecutive years because of force majeure. Nanjing 
Tuniu is not permitted to terminate the agreement in any other event.

In 2017, 2018 and 2019, we received service fees of RMB138.1 million, RMB197.9 million and RMB30.4 million (US$4.4 million), respectively, 

from our consolidated affiliated entities, which were eliminated on consolidated financial statements.

D.

Property, Plant and Equipment

Our principal executive offices, consisting of our administrative center, sales and marketing division, technical services department, and call center, 
are  located  on  leased  premises  in  Jiangsu,  Shanghai  and  Beijing  comprising  approximately  30,772  square  meters.  We  lease  these  premises  under  lease 
agreements from unrelated third parties, and we plan to renew these leases from time to time as needed. We believe that the facilities we currently lease for 
our executive offices are adequate to meet our administrative needs for the foreseeable future, and we believe that we will be able to obtain adequate facilities, 
principally through the leasing of additional properties, to accommodate our strategic regional expansion plans of adding more offline retail stores in different 
parts of China.

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Item 4A.

Unresolved Staff Comments

Not applicable.

Item 5.

Operating and Financial Review and Prospects

The  following  discussion  of  our  financial  condition  and  results  of  operations  is  based  upon,  and  should  be  read  in  conjunction  with,  our  audited 
consolidated  financial  statements  and  the  related  notes  included  in  this  annual  report  on  Form  20-F.  This  report  contains  forward-looking  statements.  See 
“Forward-Looking  Information.”  In  evaluating  our  business,  you  should  carefully  consider  the  information  provided  under  the  caption  “Item  3.D.  Key 
Information—Risk Factors” in this annual report on Form 20-F. We caution you that our businesses and financial performance are subject to substantial risks 
and uncertainties.

A.

Operating Results 

Overview

We are a leading  online leisure  travel company in China. We offer a large selection of packaged tours, including organized tours  and self-guided 
tours, as well as travel-related services for leisure travellers on our platform. Our platform offers product portfolio consisting of organized tours, self-guided 
tours,  and  tickets  for  all  popular  domestic  and  overseas  tourist  attractions.  Our  core  strength  is  in  overseas  leisure  travel  products  and  services,  which 
contributed approximately 70% of packaged tour gross bookings on our platform in 2019. In 2019, the number of orders placed through our mobile platform 
accounted for over 90% of total orders placed through our online platform and average daily unique visitors to our mobile platform accounted for over 75% of 
the average daily unique visitors to our online platform.

We  generated  net  revenues  of  RMB2,192.1  million,  RMB2,240.1  million,  RMB2,281.0  million  (US$327.6  million)  in  2017,  2018  and  2019, 
respectively.  We  recognized  revenues  from  most  of  the  organized  tours  for  2017,  2018  and  2019  on  a  net  basis  as  a  result  of  changes  in  our  role  in  the 
organized  tour  arrangements  since  the  beginning  of  2017  (except  for  certain  business  arrangements  that  we  takes  substantive  inventory  risks  and  the  self-
operated local tour operators in which we act as a principal, for which revenue are recognized on gross basis for 2017, 2018 and 2019). We had a net loss of 
RMB771.3  million,  RMB199.4  million,  and  RMB729.4  million  (US$104.8  million)  in  2017,  2018  and  2019,  respectively.  We  generally  collect  payments 
from our customers upon contract confirmation before we pay travel suppliers. Our net cash used in operating activities was RMB418.6 million in 2017 , our 
net  cash  provided  by  operating  activities  was  RMB268.1  million  in  2018,  and  our  net  cash  used  in  operating  activities  was  RMB120.5  million  (US$17.3 
million) in 2019.

Our  ability  to  achieve  and  maintain  profitability  depends  on  our  ability  to  effectively  reduce  our  costs  and  expenses  as  a  percentage  of  our  net 
revenues.  Our  cost  of  revenues  were  RMB1,024.2  million,  RMB1,065.0  million,  and  RMB1,200.0  million  (US$172.4  million)  in  2017,  2018  and  2019, 
respectively. Our operating expenses were RMB2,051.3 million, RMB1,524.1 million and RMB1,951.8 million (US$280.4 million) in 2017, 2018 and 2019 
respectively. The costs and expenses were affected by the level of spending associated with our business operations, including expenses related to regional 
expansion,  branding  and  advertising  campaigns,  mobile  related  initiatives  and  expenses  related  to  technology,  product  development  and  administrative 
personnel  such  as  share-based  compensation.  Our  past  results  of  operations  should  not  be  taken  as  indicative  of  our  future  performance.  Our  sales  and 
marketing expenses were RMB894.1 million, RMB778.1 million, and RMB923.3 million (US$132.6 million) in 2017, 2018 and 2019, respectively. We aim 
to  maintain  these  expenses  as  a  percentage  of  net  revenues  at  a  stable  or  lower  level  over  time  by  focusing  on  operational  scalability  and  efficiency 
improvements.  If  we  fail  to  effectively  reduce  our  costs  and  expenses  as  a  percentage  of  our  net  revenues,  we  may  not  be  able  to  achieve  and  maintain 
profitability.

69

Impact of COVID-19 on Our Operations

Our business has been significantly impacted by the outbreak and spread of COVID-19 since January 2020. The current circumstances are dynamic 
and the impact of COVID-19 on our business operations cannot be reasonably estimated at this time, and we expect that our financial condition, results of 
operations, and cash flows  have been materially  and  adversely affected for  the first two quarters of 2020 with potential impacts on subsequent  periods. In 
particular, our revenues for the first half of 2020 will significantly decline due to the travel restriction. We will also incur incremental cost in responses to 
travelers’  cancellations  and  refund  requests,  resulting  in  significant  operating  cash  outflow.  In  addition,  we  may  experience  difficulty  in  collection  of 
receivables,  which  may  result  in  additional  allowance  for  doubtful  accounts  and  impairment  provision  against  our  long-term  assets  if  the  impacts  of  the 
COVID-19 pandemic become other than temporary. Currently, for the first quarter of 2020, we expect to generate RMB114.2 million to RMB159.9 million of 
net  revenues,  which  represents  65%  to  75%  decrease  year-over-year.  This  forecast  reflects  our  current  and  preliminary  view  on  the  industry  and  our 
operations, which is subject to change. We will continue to monitor and evaluate the financial impacts to our financial condition, results of operations, and 
cash flows for the first half of 2020 and subsequent periods.

Selected Income Statement Items

Revenues

We generate revenues primarily from sales of packaged tours, which consist of organized tours and self-guided tours. The following table sets forth 
the components of our revenues in absolute amounts and as percentages of our net revenues for the periods presented. We adopted ASC 606, “Revenue from 
Contracts with Customers”, effective on January 1, 2017. 

2017

RMB

%

For the Years Ended December 31,

2018

RMB

%
(in thousands, except percentages)

RMB

2019
US$

%

Revenues:

Packaged tours
Others

Net revenues

1,589,353
602,747

72.5
27.5

1,830,630
409,519

81.7
18.3

1,886,822
394,165

271,025
56,618

2,192,100

100.0

2,240,149

100.0

2,280,987

327,643

82.7
17.3

100.0

Packaged tours. Packaged tours, which consist of organized tours and self-guided tours, have grown rapidly in the past three years. In 2017, 2018 
and 2019, revenues from sales of packaged-tours were RMB1,589.4 million, RMB1,830.6 million and RMB1,886.8 million (US$271.0 million), respectively. 
Since the beginning of 2017, we have implemented certain changes in our arrangements with the tour operators. Our role in the organized tour arrangements 
has changed from being a principal into an agent that provides tour booking services to the tour operators and travelers. As a result of the change in business 
arrangements, revenue from the organized tours for 2017, 2018 and 2019 was generally recognized on a net basis except for those that we take substantive 
inventory risk and our self-operated local tour operators in which we act as a principal (see Note 2(s) “Revenue Recognition” to our consolidated financial 
statements included in this Annual Report on Form 20-F for further information). Among the organized tours, revenues for arrangements that we undertake 
substantive  inventory  risk  were  RMB497.9  million,  RMB241.2  million  and  RMB166.2  million  (US$23.9  million),  respectively,  and  revenues  for  the  self-
operated local tour operator business were nil, RMB509.7 million and RMB724.2 million (US$104.0 million) for the years ended December 31, 2017, 2018 
and 2019, respectively. In addition, under ASC 606, “Revenue from Contracts with Customers”, revenues from packaged tours for 2017, 2018 and 2019 were 
recognized when the tours depart, except for revenues from the self-operated local tour operator business in which we act as principal, which were recognized 
over  time  during  the  period  of  packaged  tours.  Our  revenues  from  packaged  tours  increased  by  15.2%  from  RMB1,589.4  million  in  2017  to  RMB1,830.6 
million in 2018, and further increased by 3.1% to RMB1,886.8 million (US$271.0 million) in 2019.

Others. Other revenues were RMB602.7 million, RMB409.5 million and RMB394.2 million (US$56.6 million) in 2017, 2018 and 2019, respectively. 
Our other revenues primarily comprise revenues generated from (i) service fees received from insurance companies, (ii) commission fees from other travel-
related products and services, such as tourist attraction tickets, visa application services, accommodation reservation and transportation ticketing, (iii) fees for 
advertising services that we provide primarily to domestic and foreign tourism boards and bureaus, fees for service that we provide for accommodation and 
transportation, and (iv) service fees for financial services and interest income for yield enhancement products.

70

Cost of Revenues

Our cost of revenues accounted for 46.7%, 47.5% and 52.6% as percentages of our net revenues in 2017, 2018 and 2019, respectively.

As revenues from packaged tours are mainly recognized on net basis in 2017, 2018 and 2019 (except for certain business arrangements that we takes 
substantive inventory risks and the self-operated local tour operator business in which we act as a principal, for which revenue are recognized on gross basis), 
the amounts we pay to travel suppliers for packaged tours are mainly recorded as a reduction to revenues, rather than cost of revenues, and hence have impact 
on our cost of revenues.

Our  cost  of  revenues  mainly  consists  of  salaries  and  other  compensation-related  expenses  related  to  our  tour  advisors,  customer  services 
representatives,  and  other  personnel  related  to  tour  transactions,  and  other  expenses  directly  attributable  to  our  principal  operations,  primarily  including 
payment processing fees, telecommunication expenses, rental expenses, depreciation expenses, interest expenses for yield enhancement products, and other 
service fee for financial service. For the arrangements where we secure availabilities of tours and bear substantive inventory risks, and for the self-operated 
local tour operator business since 2018, from which revenues are recognized on a gross basis, cost of revenues also includes the amount paid to tour operators 
or suppliers.

Losses arising from the committed tour reservations were recorded as deductions to revenues, which were RMB11,009 for the year ended December 

31, 2017, and were insignificant for the years ended December 31, 2018 and 2019, respectively.

Operating Expenses

Our  operating  expenses  were  RMB2,051.3  million,  RMB1,524.1  million  and  RMB1,951.8  million(US$280.4  million)  in  2017,  2018  and  2019, 
respectively.  The  following  table  sets  forth  the  components  of  our  operating  expenses  in  absolute  amounts  and  as  percentages  of  our  net  revenues  for  the 
periods presented:

2017

RMB

%

For the Year Ended December 31,

2018

RMB

%
(in thousands, except percentages)

RMB

2019
US$

%

Operating expenses:

Research and product 

development

Sales and marketing
General and administrative
Other operating income

(541,126)
(894,148)
(637,795)
21,749

(24.7)
(40.8)
(29.1)
1.0

(315,222)
(778,126)
(487,372)
56,599

(14.1)
(34.7)
(21.8)
2.5

(303,561)
(923,273)
(749,404)
24,419

(43,604)
(132,620)
(107,645)
3,508

Total operating expenses

(2,051,320)

(93.6)

(1,524,121)

(68.1)

(1,951,819)

(280,361)

(13.3)
(40.5)
(32.9)
1.1

(85.6)

Research  and  product  development  expenses.  Research  and  product  development  expenses  primarily  comprise  salaries  and  other  compensation 
expenses for  our research and product development personnel as well  as office rental, depreciation and  other expenses  related to  our research and  product 
development  function.  Research  and  product  development  expenses  also  include  expenses  that  are  incurred  in  connection  with  the  planning  and 
implementation phases of development and costs that are associated with the maintenance of our online platform or software for internal use. Research and 
product development expenses were RMB541.1 million, RMB315.2 million and RMB303.6 million (US$43.6 million) in 2017, 2018 and 2019, respectively.

71

Sales  and  marketing  expenses.  Sales  and  marketing  expenses  primarily  comprise  marketing  and  promotional  expenses,  salaries  and  other 
compensation expenses for our sales and marketing personnel and office rental, depreciation and other expenses related to our sales and marketing function. 
Our  sales  and  marketing  expenses  were  RMB894.1  million,  RMB778.1  million  and  RMB923.3  million  (US$132.6  million)  in  2017,  2018  and  2019, 
respectively.

General  and  administrative  expenses.  General  and  administrative  expenses  primarily  comprise  salaries  and  other  compensation  expenses  for  our 
administrative personnel, professional service fees, office rental, depreciation, bad debt and other expenses related to our administrative function. General and 
administrative expenses were RMB637.8 million, RMB487.4 million and RMB749.4 million (US$107.6 million) in 2017, 2018 and 2019, respectively.

Other operating income. Other operating income relates primarily to government subsidies and tax refund that we receive from provincial and local 
governments. Government subsidies are granted from time to time at the discretion of the relevant government authorities. These subsidies are granted for 
general  corporate  purposes  and  to  support  our  ongoing  operations  in  the  region.  Other  operating  income  accounted  for  1.0%,  2.5%  and  1.1%  of  our  net 
revenues in 2017, 2018 and 2019, respectively.

Taxation

Cayman Islands 

We  are  incorporated  in  the  Cayman  Islands.  Under  the  current  laws  of  the  Cayman  Islands,  we  are  not  subject  to  income  or  capital  gains  tax.  In 

addition, dividend payments are not subject to withholding tax in the Cayman Islands.

Hong Kong

Companies registered in Hong Kong are subject to Hong Kong Profits Tax on the taxable income as reported in their respective statutory financial 
statements adjusted in accordance with relevant Hong Kong tax laws. The applicable tax rate is 16.5% in Hong Kong. Under the Hong Kong tax law, our 
Hong  Kong  subsidiaries  are  exempted  from  income  tax  on  its  foreign-derived  income  and  there  are  no  withholding  taxes  in  Hong  Kong  on  remittance  of 
dividends.

PRC 

Our PRC subsidiaries and consolidated affiliated entities are subject to PRC enterprise income tax, or EIT, on the taxable income in accordance with 

the relevant PRC income tax laws.

Under the  EIT  Law, an enterprise  established  outside the  PRC with a  “de facto  management body”  within the PRC is considered  a  PRC resident 
enterprise for PRC enterprise income tax purposes and is generally subject to a uniform 25% enterprise income tax rate on its worldwide income. Under the 
Implementation Rules, a “de facto management body” is defined as a body that has material and overall management and control over the manufacturing and 
business operations, personnel and human resources, finances and properties of an enterprise. In addition, SAT Circular 82, which was issued in April 2009 by 
the SAT and amended in 2013 and in December 2017, specifies that certain offshore incorporated enterprises controlled by PRC enterprises or PRC enterprise 
groups  will  be  classified  as  PRC  resident  enterprises  if  all  of  the  following  conditions  are  met:  (a)  senior  management  personnel  and  core  management 
departments in charge of the daily operations of the enterprises have their presence mainly in the PRC; (b) their financial and human resources decisions are 
subject to determination or approval by persons or bodies in the PRC; (c) major assets, accounting books and company seals of the enterprises, and minutes 
and files of their board’s and shareholders’ meetings are located or kept in the PRC; and (d) half or more of the enterprises’ directors or senior management 
personnel with voting rights habitually reside in the PRC. Further to SAT Circular 82, the SAT issued SAT Bulletin 45, which took effect on September 1, 
2011 and was amended in 2015 and 2016, to provide more guidance on the implementation of SAT Circular 82 and clarify the reporting and filing obligations 
of such “Chinese-controlled offshore-incorporated resident enterprises.” SAT Bulletin 45 provides procedures and administrative details for the determination 
of  PRC  resident  enterprise  status  and  administration  on  post-determination  matters.  Although  both  SAT  Circular  82  and  SAT  Bulletin  45  only  apply  to 
offshore  enterprises  controlled  by  PRC  enterprises  or  PRC  enterprise  groups,  not  those  controlled  by  PRC  individuals  or  foreign  individuals  like  us,  the 
determining criteria set forth in SAT Circular 82 and SAT Bulletin 45 may reflect the SAT’s general position on how the “de facto management body” test 
should be applied in determining the PRC resident enterprise status of offshore enterprises, regardless of whether they are controlled by PRC enterprises, PRC 
enterprise groups or by PRC or foreign individuals.

72

Nanjing Tuniu  was qualified  for an  HNTE  since  2010  and  was  able to renew  its HNTE certificate upon expiration of  the  3-year  period.  In  2019, 
Nanjing Tuniu obtained a new HNTE certificate, which will expire in 2021. Therefore, Nanjing Tuniu was eligible to enjoy a preferential tax rate of 15% from 
2019 to 2021 to the extent it has taxable income under the EIT Law, as long as it maintains the HNTE qualification and duly conducts relevant EIT filing 
procedures  with  the  relevant  tax  authority.  Tuniu  Nanjing  Information  Technology  also  obtained  HNTE  certificate  in  2017  and  is  eligible  to  enjoy  a 
preferential tax rate of 15% from 2017 to 2019 to the extent it has taxable income under the EIT Law, as long as it maintains the HNTE qualification and duly 
conducts relevant EIT filing procedures with the relevant tax authority. Besides, Beijing Tuniu obtained the HNTE certificate as well in 2018 under which it is 
eligible to enjoy a preferential tax rate of 15% from 2018 to 2020 to the extent it has taxable income under the EIT Law, as long as it maintains the HNTE 
qualification and duly conducts relevant EIT filing procedures with the relevant tax authority.

Under the EIT Law and its Implementation Rules, subject to any applicable tax treaty or similar arrangement between the PRC and our investors’ 
jurisdiction of residence that provides for a different income tax arrangement, PRC withholding tax at the rate of 10% is normally applicable to dividends 
from PRC sources payable to investors that are non-PRC resident enterprises, which do not have an establishment or place of business in the PRC, or which 
have such establishment or place of business if the relevant income is not effectively connected with the establishment or place of business. Any gain realized 
on the transfer of American depositary shares or shares by such non-PRC resident enterprise investors is also subject to 10% PRC income tax if such gain is 
regarded as income derived from sources within the PRC unless a tax treaty or similar arrangement provides otherwise. Under the PRC Individual Income Tax 
Law and its implementation rules, dividends from sources within the PRC paid to foreign individual investors who are not PRC residents are generally subject 
to a PRC withholding tax at a rate of 20% and gains from PRC sources realized by such investors on the transfer of American depositary shares or shares are 
generally subject to 20% PRC income tax, in each case, subject to any reduction or exemption set forth in applicable tax treaties and PRC laws. Although 
substantially all of our business operations are based in China, it is unclear whether dividends we pay with respect to our ordinary shares or ADSs, or the gain 
realized from the transfer of our ordinary shares or ADSs, would be treated as income derived from sources within the PRC and as a result be subject to PRC 
income tax if we were considered a PRC resident enterprise, as described above. See “Item 3.D. Key Information—Risk Factors—Risks Related to Doing 
Business in China—Under the PRC Enterprise Income Tax Law, we may be classified as a PRC resident enterprise for PRC enterprise income tax purposes. 
Such classification would likely result in unfavorable tax consequences to us and our non-PRC shareholders and would have a material adverse effect on our 
results of operations and the value of your investment.”

Pursuant to the applicable PRC tax regulations, any entity or individual conducting business in the service industry is generally required to pay value-
added  tax,  or  VAT  at  the  rate  of  6%  on  the  revenues  generated  from  providing  such  services.  Entities  engaging  in  the  travel  business  can  deduct  certain 
approved costs from their revenues in calculating VAT. However, if the services provided are related to technology development and transfer, such entities 
may  be  exempted  from  VAT  and  related  taxes  arising  from  such  services  subject  to  approval  by  the  relevant  tax  authorities.  In  our  consolidated  financial 
statements included elsewhere in this annual report, VAT is deducted from gross revenues to arrive at net revenues.

73

On March 23, 2016, the PRC Ministry of Finance and the SAT jointly issued the Circular on the Nationwide Implementation of Pilot Program for the 
Collection of Value Added-Tax Instead of Business Tax, or Circular 36, pursuant to which the VAT reforms will be implemented comprehensively across the 
country  and  extended  to  the  construction,  real  estate,  financial  and  consumer  services  industries.  Circular  36  became  effective  on  May  1,  2016  and  was 
amended  as  of  January  1,  2018.  As  a  result,  majority  of  our  business  will  be  subject  to  VAT  at  a  rate  of  6%,  which  is  higher  than  the  business  tax  rate 
previously  applied  to  us.  We  would  be  permitted  to  offset  input  VAT  by  providing  valid  VAT  invoices  received  from  vendors  against  our  output  VAT 
liability.  Alternatively,  the  taxable  income  of  tourism  business  could  be  calculated  on  net  basis  by  deducting  relevant  expenses  (including  expenses  for 
accommodation, catering, transportation, visa, ticket and tourism fee paid to other entities/ individuals) if valid invoices could be obtained.

 On  May  6,  2016,  the  SAT  issued  the  Administrative  Measures  for  Value  Added  Tax  Exemption  on  Cross-border  Taxable  Activities  under  the 
Program for the Collection of Value Added-Tax Instead of Business Tax, which was most recently amended on June 15, 2018, or Circular 29, pursuant to 
which the tourism services provided overseas are exempted from VAT.

Results of Operations

The following table sets forth a summary of our consolidated results of operations in absolute amounts and as percentages of our net revenues for the 

periods indicated. The period-to-period comparisons of results of operations should not be relied upon as indicative of future performance.

2017

RMB

%

For the Years Ended December 31,

2018

RMB

%
(in thousands, except percentages)

RMB

2019
US$

%

Revenues:

Packaged tours
Others

Net revenues

Cost of revenues

Gross profit
Operating expenses:

Research and product 

development

Sales and marketing
General and administrative
Other operating income

Loss from operations
Other income/(expenses):

Interest and investment income
Interest expense
Foreign exchange losses, net
Other (loss)/income, net

Loss before income tax expense
Income tax expense
Equity in income of affiliates

Net loss

1,589,353
602,747

72.5
27.5

1,830,630
409,519

81.7
18.3

1,886,822
394,165

271,025
56,618

2,192,100

100.0

2,240,149

100.0

2,280,987

327,643

(1,024,206)

(46.7)

(1,065,022)

(47.5)

(1,200,012)

(172,371)

1,167,894

53.3

1,175,127

52.5

1,080,975

155,272

(541,126)
(894,148)
(637,795)
21,749

(24.7)
(40.8)
(29.1)
1.0

(315,222)
(778,126)
(487,372)
56,599

(14.1)
(34.7)
(21.8)
2.5

(303,561)
(923,273)
(749,404)
24,419

(43,604)
(132,620)
(107,645)
3,508

(883,426)

(40.3)

(348,994)

(15.6)

(870,844)

(125,089)

130,250
—
(2,394)
(121)

(755,691)
(15,625)
—

(771,316)

5.9
—
(0.1)
(0.0)

(34.5)
(0.7)
—

(35.2)

152,929
(7,918)
(11,729)
16,494

(199,218)
(153)
—

(199,371)

6.8
(0.4)
(0.5)
0.7

(8.9)
(0.0)
—

(8.9)

156,862
(34,052)
(1,131)
18,509

(730,656)
(949)
2,223

22,532
(4,891)
(162)
2,658

(104,952)
(136)
320

(729,382)

(104,768)

82.7
17.3

100.0

(52.6)

47.4

(13.3)
(40.5)
(32.9)
1.1

(38.2)

6.9
(1.5)
(0.0)
0.8

(32.0)
(0.0)
0.1

(32.0)

Year Ended December 31, 2019 Compared to Year Ended December 31, 2018

Net Revenues. Net revenues were RMB2,240.1 million and RMB2,281.0 million (US$327.6 million) in 2018 and 2019, respectively.

74

(cid:120)

Revenues from packaged tours. Revenues from packaged tours increased by 3.1% from RMB1,830.6 million in 2018 to RMB1,886.8  million 
(US$271.0  million)  in  2019  primarily  due  to  the  growth  in  revenue  from  our  organized  tours,  which  was  primarily  driven  by  the  growth  in 
revenue from our self-operated local tour operator business. 

(cid:120) Other revenues. Other revenues decreased by 3.7% from RMB409.5 million in 2018 to RMB394.2 million (US$56.6 million) in 2019, primarily 

due to the decline in revenues generated from financial services and service fees received from insurance companies. 

Cost of Revenues. Our cost of revenues increased by 12.7% from RMB1,065.0 million in 2018 to RMB1,200.0 million (US$172.4 million) in 2019. 

As a percentage of net revenues, cost of revenues was 52.6% in 2019 compared to 47.5% in 2018.

Operating Expenses. Operating expenses increased by 28.1% from RMB1,524.1 million in 2018 to RMB2.0 billion (US$280.4 million) in 2019, due 
to the increases in s sales and marketing expenses and general and administrative expenses, and the decrease in other operating income, which was offset by 
the decrease in research and development expenses

(cid:120)

(cid:120)

Research  and  product  development.  Research  and  product  development  expenses  decreased  by  3.7%  from  RMB315.2  million  in  2018  to 
RMB303.6  million  (US$43.6  million)  in  2019,  primarily  due  to  the  increase  in  efficiency  resulting  from  the  increased  level  of  automation 
applied in research and product development activities, and optimization of research and product development personnel.. 

Sales  and  marketing.  Sales  and  marketing  expenses  increased  by  18.7%  from  RMB778.1  million  in  2018  to  RMB923.3  million  (US$132.6 
million) in 2019. The increase was primarily due to the increase in sales and marketing personnel and offline retail stores related expenses, as 
well as the impairment of acquired intangible assets.

(cid:120) General and administrative. General and administrative expenses increased by 53.8% from RMB487.4 million in 2018 to RMB749.4 million 
(US$107.6 million) in 2019, primarily due to the increase in some one-time impairment charges and general and administrative personnel related 
expenses.

(cid:120) Other operating income. Other operating income decreased from RMB56.6 million in 2018 to RMB24.4 million (US$3.5 million) in 2019.

Net Loss. As a result of the foregoing, net loss increased from RMB199.4 million in 2018 to RMB729.4 million (US$104.8 million) in 2019.

75

Year Ended December 31, 2018 Compared to Year Ended December 31, 2017

Net Revenues. Net revenues were RMB2,192.1 million and RMB2,240.1 million in 2017 and 2018, respectively.

(cid:120)

Revenues  from  packaged  tours.  Revenues  from  packaged  tours  increased  by  15.2%  from  RMB1,589.4  million  in  2017  to  RMB1,830.6 
million  in 2018 primarily due to the growth of organized tours. 

(cid:120) Other  revenues.  Other  revenues  decreased  by  32.1%  from  RMB602.7  million  in  2017  to  RMB409.5  million  in  2018,  primarily  due  to  the 

decline in revenues generated from financial services and service fees received from insurance companies. 

Cost of Revenues. Our cost of revenues increased by 4.0% from RMB1,024.2 million in 2017 to RMB1,065.0 million in 2018. As a percentage of net 

revenues, cost of revenues was 47.5% in 2018 compared to 46.7% in 2017.

Operating Expenses. Operating expenses decreased by 25.7% from RMB2,051.3 million in 2017 to RMB1,524.1 million in 2018, due to decreases 
in sales  and marketing expenses, research and product development expenses and  general and  administrative expenses, and the increase  in other operating 
income.

(cid:120)

(cid:120)

Research  and  product  development.  Research  and  product  development  expenses  decreased  by  41.7%  from  RMB541.1  million  in  2017  to 
RMB315.2  million  in  2018,  primarily  due  to  the  increase  in  efficiency  resulting  from  economies  of  scale  and  refined  management,  and 
optimization of research and product development personnel. 

Sales  and  marketing.  Sales  and  marketing  expenses  decreased  by  13%  from  RMB894.1  million  in  2017  to  RMB778.1  million  in  2018.  The 
decrease was primarily due to the optimization of promotional expense structure and preference for marketing channels with higher ROI.

(cid:120) General and administrative. General and administrative expenses decreased by 23.6% from RMB637.8 million in 2017 to RMB487.4 million  in 

2018, primarily due to increase in operating efficiency resulting from economies of scale and refined management. 

(cid:120) Other operating income. Other operating income increased from RMB21.7 million in 2017 to RMB56.6 million  in 2018.

Net Loss. As a result of the foregoing, net loss decreased from RMB771.3 million in 2017 to RMB199.4 million in 2018.

76

Inflation

To date, inflation in China has not materially affected our results of operations. According to the National Bureau of Statistics of China, the year-
over-year percent changes in the consumer price index for December 2017, 2018 and 2019 were increases of 1.8%, 1.9% and 4.5%, respectively. Although we 
have not been materially affected by inflation in the past, we can provide no assurance that we will not be affected by higher rates of inflation in China in the 
future. For example, certain operating costs and expenses, such as employee compensation and office operating expenses may increase as a result of higher 
inflation.  Additionally,  because  a  substantial  portion  of  our  assets  consist  of  cash  and  cash  equivalents  and  short-term  investments,  high  inflation  could 
significantly reduce the value and purchasing power of these assets. We are not able to hedge our exposure to higher inflation in China.

Foreign Currency

The average exchange rate between U.S. dollar and Renminbi has declined from RMB8.2264 per U.S. dollar in July 2005 to RMB6.9618 per U.S. 
dollar as of December 31, 2019. For the year ended December 31, 2019, we recorded RMB9.7 million (US$1.4 million) of net foreign currency translation 
income  in  accumulated  other  comprehensive  income  as  a  component  of  shareholders’  equity.  To  date,  we  have  not  entered  into  any  material  hedging 
transactions  in  an  effort  to  reduce  our  exposure  to  foreign  currency  exchange  risk.     See  also  “Item  3.D.  Key  Information—Risk  Factors—Fluctuations  in 
exchange rates could have a material adverse effect on our results of operations and the value of your investment” and “Item 11. Quantitative and Qualitative 
Disclosures about Market Risk—Foreign Exchange Risk.”

Critical Accounting Policies and Estimates 

We prepare our consolidated financial statements in accordance with U.S. GAAP. In doing so, we have to make estimates and assumptions that affect 
our reported amounts of assets, liabilities, revenues and expenses, as well as related disclosure of contingent assets and liabilities. To the extent that there are 
material  differences  between  these  estimates  and  actual  results,  our  financial  condition  or  operating  results  and  margins  would  be  affected.  We  base  our 
estimates on past experience and other assumptions that we believe are reasonable under the circumstances, and we evaluate these estimates on an ongoing 
basis. We refer to accounting estimates of this type as critical accounting policies and estimates, which we discuss further below.

Business combination

U.S. GAAP requires that all business combinations not involving entities or businesses under common control be accounted for under the purchase 
method. We have adopted ASC 805 “Business Combinations”, and the cost of an acquisition is measured as the aggregate of the fair values at the date of 
exchange of the assets given, liabilities incurred and equity instruments issued. The transaction costs directly attributable to the acquisition are expensed as 
incurred.  Identifiable  assets,  liabilities  and  contingent  liabilities  acquired  or  assumed  are  measured  separately  at  their  fair  value  as  of  the  acquisition  date, 
irrespective of the extent of any noncontrolling interests. The excess of the (i) the total of cost of acquisition, fair value of the noncontrolling interests and 
acquisition date fair value of any previously held equity interest in the acquiree over (ii) the fair value of the identifiable net assets of the acquiree is recorded 
as  goodwill.  If  the  cost  of  acquisition  is  less  than  the  fair  value  of  the  net  assets  of  the  subsidiary  acquired,  the  difference  is  recognized  directly  in  the 
consolidated statements of operations and comprehensive income.

The  determination  and  allocation  of  fair  values  to  the  identifiable  assets  acquired  and  liabilities  assumed  is  based  on  various  assumptions  and 
valuation methodologies requiring considerable management judgment. The most significant variables in these valuations are discount rates, the number of 
years on which to base the cash flow projections, as well as the assumptions and estimates used to forecast the future cash inflows and outflows. Management 
determines discount rates to be used based on the risk inherent in the related activity’s current business model and industry comparisons. Terminal values are 
based  on  the  expected  life  of  products  and  forecasted  life  cycle  and  forecasted  cash  flows  over  that  period.  Although  management  believes  that  the 
assumptions applied in the determination are reasonable based on information available at the date of acquisition, actual results may differ from the forecasted 
amounts and  the difference  could be material.  We  recognized  adjustments  to provisional amounts that are identified  during  the measurement  period in the 
reporting period in which the adjustment amounts are determined.

A noncontrolling interest is recognized to reflect the portion of a subsidiary’s equity which is not attributable, directly or indirectly, to the Company. 
Consolidated net loss on the consolidated statements of comprehensive loss includes the net loss attributable to noncontrolling interests when applicable. The 
cumulative results of operations attributable to noncontrolling interests are also recorded as noncontrolling interests in our consolidated balance sheets. Cash 
flows  related  to  transactions  with  noncontrolling  interests  are  presented  under  financing  activities  in  the  consolidated  statements  of  cash  flows  when 
applicable.

Subsequent to the initial measurement of acquisition, adjustments to the amount of contingent consideration are recognized as a gain or loss during 

the period of adjustments, and are reflected in other operating income.

77

Intangible assets

Intangible assets purchased are recognized and measured at cost upon acquisition and intangible assets arising from acquisitions of subsidiaries are 
recognized and measured at fair value upon acquisition. Our intangible assets are amortized on a straight-line basis over their estimated useful lives, ranging 
from  1  to  20  years.  The  estimated  life  of  intangible  assets  subject  to  amortization  is  reassessed  if  circumstances  occur  that  indicate  the  life  has  changed. 
Intangible  assets  are  reviewed  for  impairment  whenever  events  or  changes  in  circumstances  indicate  that  the  carrying  amount  of  such  assets  may  not  be 
recoverable. We recorded an impairment charge of nil, nil and RMB32.0 million (US$4.6 million) for the years ended December 31, 2017, 2018 and 2019, 
respectively.

Land use right

Land use right represents the payments for usage of land for office buildings, which is recorded at cost less accumulated amortization. Amortization 

is provided on a straight-line basis over their respective lease period which is 49. 

Long-term investments

Long-term investments include equity investments, held-to-maturity investments and other long-term investments.

Equity investments

We  account  for  the  investments  in  entities  with  significant  influence  under  equity-method  accounting.  Under  this  method,  our  pro  rata  share  of 
income (loss) from an investment is recognized in the consolidated statements of comprehensive loss. Dividends received reduce the carrying amount of the 
investment. Equity-method investment is reviewed for impairment by assessing if the decline in fair value of the investment below the carrying value is other-
than-temporary. In making this determination, factors are evaluated in determining whether a loss in value should be recognized. These include consideration 
of our intent and ability to hold investment and the ability of the investee to sustain an earnings capacity, justifying the carrying amount of the investment. 
Impairment losses are recognized when a decline in value is deemed to be other-than-temporary.

We adopted the ASU 2016-01 at January 1, 2018. Upon adoption of the ASU 2016-01, we elect a measurement alternative for equity investments 
that do not have readily determinable fair values and where we do not have the ability to exercise significant influence over operating and financial policies of 
the entity. Under the measurement alternative, we measured these investments at cost, less any impairment, plus or minus changes resulting from observable 
price changes in orderly transactions for an identical or similar investment of the same issuer. An impairment loss is recognized in the consolidated statements 
of comprehensive loss equal to the excess of the investment's cost over its fair value when the impairment is deemed other-than-temporary.

Held-to-maturity investments

The investments that we intend and are able to hold to maturity are classified as held-to-maturity investments and are stated at amortized cost, and 
interest income is recorded in the consolidated statements of comprehensive income. We monitor our investments for other-than-temporary impairment by 
considering  factors  including,  but  not  limited  to,  current  economic  and  market  conditions,  the  operating  performance  of  the  companies  including  current 
earnings trends and other company-specific information. In 2019, we disposed one of these corporate bonds and classified the remaining corporate bonds as 
other long-term investments, which are subsequently measured at fair value as the intention of holding to maturity was no longer existing. As of December 31, 
2019, the carrying value of our investments in time deposit was RMB10.5 million (US$1.5 million)

Other long-term investments

Other  long-term  investments  include  financial  products  with  maturities  over  one  year  and  investments  in  securities  including  corporate  bonds, 
perpetual bonds and preferred shares issued by third party companies, which are carried at their fair value at each balance sheet date and changes in fair value 
are reflected in the consolidated statements of operations and comprehensive income.

No event had occurred and indicated that an other-than-temporary impairment existed and therefore we did not record any impairment losses for our 

long-term investments for the years ended December 31, 2017, 2018 and 2019.

Goodwill

Goodwill  represents  the  excess  of  the  purchase  price  over  the  fair  value  of  identifiable  assets  and  liabilities  acquired  in  business  combinations. 

Goodwill is not amortized, but tested for impairment annually or more frequently if events or changes in circumstances indicate that it might be impaired.

We early adopted ASU No. 2017-04, “Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment” (“ASU 2017-
04”), which removes the requirement to compare the implied fair value of goodwill with its carrying amount as part of step 2 of the goodwill impairment test. 
We  first  assess  qualitative  factors  to  determine  whether  it  is  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying  amount, 
including  goodwill,  so  as  to  perform  the  quantitative  goodwill  impairment  test.  If  determined  to  be  necessary,  the  quantitative  impairment  test  is  used  to 
identify goodwill impairment by comparing the fair value of a reporting unit with its carrying amount and recognize an impairment charge for the amount by 
which  the  carrying  amount  exceeds  the  reporting  unit’s  fair  value.  The  loss  recognized  should  not  exceed  the  total  amount  of  goodwill  allocated  to  that 
reporting unit.

Management performed annual goodwill impairment test and no impairment loss was recognized for the years ended December 31, 2017 and 2018.

As  of  December 31,  2019,  we  performed  qualitative  assessment  and  determined  it  was  necessary  to  perform  a  step  1  goodwill  impairment  test. 
Discounted cash flow analysis was used to estimate the fair value of the reporting unit with certain key assumptions including future revenue growth rate, 
gross margin, working capital level, capital expenditure, the terminal value of the reporting unit and the discount rate. Based on the result of the test, the fair 
value of the reporting unit was higher than its carrying value as at December 31, 2019 and therefore, no impairment loss was recognized for the year ended 
December 31, 2019.

78

Revenue Recognition

We generate revenues primarily from sales of packaged tours and other service fees.

In  May  2014,  the  FASB  issued  ASU  No.  2014-09,  “Revenue  from  Contracts  with  Customers  (Topic  606)”  (“ASU  2014-09”),  which  amends  the 
existing accounting standards for revenue recognition. Subsequently, the FASB issued several amendments which amends certain aspects of the guidance in 
ASC 2014-09 (ASU No. 2014-09 and the related amendments are collectively referred to as “ASC 606”). According to ASC 606, revenue is recognized when 
control of the promised services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those 
services.  We  early  adopted  this  new  revenue  standard  effective  on  January  1,  2017  by  applying  the  full  retrospective  method.  There  are  no  significant 
estimates in our revenue arrangements.

Packaged tours

Packaged tours include organized tours which offer pre-arranged itineraries, transportations, accommodations, entertainments, meals and tour guide 
services; and self-guided tours which consist of combinations of air tickets and hotel bookings and other optional add-ons, such as airport pick-ups that the 
travellers choose at their discretion.

Since  the  beginning  of  2017,  we  have  implemented  certain  changes  in  our  arrangements  with  the  tour  operators.  Our  role  in  the  organized  tour 
arrangements  has  changed  from  being  a  principal  into  an  agent  that  provides  tour  booking  services  to  the  tour  operators  and  travellers.  Under  the  current 
organized  tour  arrangements,  the  tour  operators  are  primarily  responsible  for  all  aspects  of  providing  services  relating  to  the  tour  and  responsible  for  the 
resolution of customer disputes and any associated costs. As a result of the change of our role, starting from January 1, 2017, revenues from organized tours 
(except for those that we take substantive inventory risk and the self-operated local tour operator business in which we act as principal, as discussed below) 
are generally reported on net basis, representing the difference between what we receive from the travellers and the amounts due to the tour operators.

Revenues  from  self-guided  tours  are  recognized  on  a  net  basis,  as  we  have  no  involvement  in  determining  the  service,  and  provide  no  additional 
services to travellers other than the booking services. Suppliers are responsible for all aspects of providing the air transportation and hotel accommodation, 
and other travel-related services. As such, we are an agent for the travel service providers in these transactions and revenues are reported on a net basis.

Under certain circumstances, we may enter into contractual commitments with suppliers to reserve tours, and are required to pay a deposit to ensure 
tour availabilities. Some of these contractual commitments are non-cancellable, and to the extent the reserved tours are not sold to customers, we would be 
liable to pay suppliers a pre-defined or negotiated penalty, thereby assuming inventory risks. For packaged tour arrangements that we undertake inventory risk 
which is considered to be substantive, revenues are recognized on gross basis. Revenues for such arrangements that we undertake substantive inventory risk 
were RMB497.9 million, RMB241.2 million and RMB166.2 million (US$23.9 million) for the year ended December 31, 2017, 2018 and 2019, which were 
recorded in revenues from packaged tours.

From 2018, we expanded our self-operated local tour operator business in various destinations by directly providing destination-based services to our 
organized  tour  customers,  starting  from  their  arrival  at  the  destination  and  all  the  way  until  they  depart  from  the  destination.  As  a  self-operated  local  tour 
operator,  we  integrate  the  underlying  resources  such  as  transportations,  accommodations,  entertainments,  meals  and  tour  guide  services  from  selected 
suppliers,  direct  the  selected  vendors  to  provide  services  on  our  behalf,  and  hence  set  up  the  price  for  the  tour.  Besides,  we  are  primarily  responsible  for 
fulfilling the promise of the whole packaged tours service, which is a single performance obligation. Accordingly, we are a principal for the self-operated local 
tour  operator  business  and  recognize  revenue  on  a  gross  basis  in  accordance  with  ASC  606.  Revenues  from  our  self-operated  tour  operator  business  are 
recognized over time during the period of the tours when control over the tour services is transferred to the customers. Revenues for the self-operated local 
tour operator business were RMB509.7 million and RMB724.2 million (US$104.0 million) for the years ended December 31, 2018 and 2019, respectively, 
which were recorded in revenues from packaged tours.

Under  ASC  606,  starting  from  January  1,  2017,  under  the  current  arrangements  for  the  organized  tours  (except  for  the  self-operated  local  tour 
operator business in which we act as principal, as discussed above), for which our role was changed into an agent, revenues are recognized when the tours 
depart, as control over the tour booking services is transferred to the customers when the tour booking is completed and successful.

Under ASC 606, revenues from self-guided tours are recognized when the tours depart.

79

Other revenues

Our other revenues primarily comprise revenues generated from (i) service fees received from insurance companies, (ii) commission fees from other 
travel-related products and services, such as tourist attraction tickets, visa application services, accommodation reservation and transportation ticketing, (iii) 
fees  for  advertising  services  that  we  provide  primarily  to  domestic  and  foreign  tourism  boards  and  bureaus,  fees  for  service  that  we  provide  for 
accommodation  and  transportation,  and  (iv)  service  fees  for  financial  services  and  interest  income  for  yield  enhancement  products.  Revenue  is  recognized 
when the services are rendered or when the tickets are issued. 

From 2016 in certain cases, we purchased yield enhancement products with maturities ranged from three months to two years from the Exchanges 
and trust companies and split these products into smaller amount yield enhancement products with lower yield rate and shorter maturities within one year, 
which were offered to individual investors through our online platform. The split of the products were arranged by Exchanges. Interest revenue and interest 
cost of RMB50.9 million and RMB34.5 million were recorded in other revenue and cost of revenue, respectively, for the year ended December 31, 2017. This 
business was terminated in 2018.

We also provided account receivables factoring service and cash lending service to customers and fees charged in connection with these financial 
services were recorded as other revenue over the period of the service rendered. The amount of such service revenue for the years ended December 31, 2018 
and 2019 were RMB117.5 million and RMB97.0 million (US$13.9 million), respectively.

We provided online lending service in 2017 and fees charged in connection with this service was RMB220.7 million for the year ended December 

31, 2017. This service was terminated in late 2017.

Customer incentives

We  offer  travellers  coupons,  travel  vouchers, membership  points  or  cash  rewards  from  time  to  time.  For  customer  incentives  offered  where  prior 
purchase  is  not required,  we account  for them as  a reduction  of  revenue  when the  coupons  and  vouchers  are  utilized  to  purchase travelling products  or  as 
selling and marketing expenses when membership points are redeemed for merchandises. For customer incentives offered from prior purchase, we estimate 
the  amount  associated  with  the  future  obligation  to  the  customers,  and  record  them  as  a  reduction  of  revenue  when  the  prior  purchase  revenue  is  initially 
recognized.  Unredeemed  incentives  are  recorded  in  other  current  liabilities  in  the  consolidated  balance  sheets.  We  estimate  liabilities  under  the  customer 
loyalty  program  based  on  accumulated  customer  incentives,  and  the  estimate  of  probability  of  redemption  in  accordance  with  the  historical  redemption 
pattern. The actual expenditure may differ from the estimated liability recorded.

Research and Product Development Expenses

Research  and  product  development  expenses  include  salaries  and  other  compensation-related  expenses  for  our  research  and  product  development 
personnel,  as  well  as  office  rental,  depreciation  and  related  expenses  and  travel-related  expenses  for  our  research  and  product  development  team.  We 
recognize  software  development  costs  in  accordance  with  ASC  350-40  “Software—internal  use  software”.  We  expense  all  costs  that  are  incurred  in 
connection with the planning and implementation phases of development, and costs that are associated with maintenance of the existing websites or software 
for  internal  use.  Certain  costs  associated  with  developing  internal  use  software  are  capitalized  when  such  costs  are  incurred  within  the  application 
development stage of software development.

Income Taxes

Current income taxes are provided on the basis of net income for financial reporting purposes, adjusted for income and expense items which are not 
assessable  or  deductible  for  income  tax  purposes,  in  accordance  with  the  regulations  of  the  relevant  tax  jurisdictions.  Deferred  income  taxes  are  provided 
using the liability method. Under this method, deferred income taxes are recognized for the tax consequences of temporary differences by applying enacted 
statutory rates applicable to future years to differences between the financial statement carrying amounts and the tax bases of existing assets and liabilities. 
The tax base of an asset or liability is the amount attributed to that asset or liability for tax purposes. The effect on deferred taxes of a change in tax rates is 
recognized in the statement of comprehensive loss in the period of change. A valuation allowance is provided to reduce the amount of deferred tax assets if it 
is considered more likely than not that some portion of, or all of the deferred tax assets will not be realized.

80

U.S. GAAP prescribes a more likely than not threshold for financial statement recognition and measurement of a tax position taken or expected to be 
taken in a tax return. Guidance also provides for derecognition of income tax assets and liabilities, classification of current and deferred income tax assets and 
liabilities,  accounting  for  interest  and  penalties  associated  with  tax  positions,  accounting  for  income  taxes  in  interim  periods,  and  income  tax  disclosures. 
Significant judgment is required in evaluating our uncertain tax positions and determining our provision for income taxes. As of December 31, 2018 and 2019, 
we did not have any significant unrecognized uncertain tax positions or any interest or penalties associated with tax positions.

In order to assess uncertain tax positions, we apply a more likely than not threshold and a two-step approach for the tax position measurement and 
financial  statement  recognition.  Under  the  two-step  approach,  the  first  step  is  to  evaluate  the  tax  position  for  recognition  by  determining  if  the  weight  of 
available evidence indicates that it is more likely than not that the position will be sustained, including resolution of related appeals or litigation processes, if 
any. The second step is to measure the tax benefit as the largest amount that is more than 50% likely to be realized upon settlement.

Share-based Compensation

We  account  for  share  options  and  restricted  shares  granted  to  employees  in  accordance  with  ASC  718,  “Stock  Compensation”.  The  2014  Share 
Incentive Plan, or the 2014 Plan, allows the plan administrator to grant options, restricted shares and restricted share units. The 2008 Plan allows the plan 
administrator  to  grant  options  and  restricted  shares  to  our  employees,  directors,  and  consultants.  The  plan  administrator  under  both  plans  is  our  board  of 
directors or a committee appointed and determined by the board. The board may also authorize one or more of our officers to grant awards under the plan. In 
accordance with the guidance, we determine whether a stock-based award should be classified and accounted for as a liability award or equity award. Under 
the 2008 Plan and the 2014 Plan, we only granted options to employees and directors, and such stock-based compensation is considered to be equity classified 
awards, and is recognized in the financial statements based on their grant date fair values which are calculated using the binomial option pricing model. Share-
based  compensation  expense  is  recorded  net  of  an  estimated  forfeiture  rate  at  the  time  of  grant  and  revised,  if  necessary,  in  subsequent  periods  if  actual 
forfeitures differ from initial estimates. Share-based compensation expense is recorded net of estimated forfeitures such that expenses are recorded only for 
those share-based awards that are expected to ultimately vest.

Under the 2008 Plan and the 2014 Plan, options granted to employees vest upon satisfaction of a service condition, which is generally satisfied over 
four  years.  Additionally,  the  2008  Plan  includes  an  exercisability  clause  where  employees  can  only  exercise  vested  options  upon  the  occurrence  of  the 
following  events:  (i)  after  our  ordinary  shares  become  listed  securities,  (ii)  in  connection  with  or  after  a  triggering  event  (defined  as  a  sale,  transfer,  or 
disposition of all or substantially all of our assets, or a merger, consolidation, or other business combination transaction), or (iii) if the optionee obtains all 
necessary  governmental  approvals  and  consents  required.  Options  for  which  the  service  condition  has  been  satisfied  are  forfeited  should  employment 
terminate three months prior to the occurrence of an exercisable event, which substantially creates a performance condition. Therefore, since the adoption of 
the  2008  Plan  through  the  date  of  the  completion  of  our  initial  public  offering,  we  did  not  recognize  any  stock-based  compensation  expense  for  options 
granted, because an exercisable event as described above did not occur. The satisfaction of the performance condition became probable upon completion of 
our initial public offering, and we recorded a significant cumulative expense for share-based awards granted for which the service condition has been satisfied 
as of that date. Accordingly, we recognized a significant share-based compensation expense of RMB98.7 million, RMB68.7 million and RMB61.7 million 
(US$8.9  million)  in  2017,  2018  and  2019,  respectively.  The  estimates  we  used  to  determine  the  fair  value  of  these  options  in  computing  our  share-based 
compensation expense are determined on the respective grant dates, and will not change when the underlying shares begin trading because our options are 
equity classified awards.

81

The following table sets forth the options granted under the 2008 Plan and the 2014 Plan in 2017, 2018 and 2019:

Number
of
Options
Granted
403,332
168,214
25,300
80,000
2,848,503
4,855,500
169,461
4,175,853

Exercise Price
US$
0.0001
0.0001
2.72
2.72
1.67
1.67
0.0033
0.0033

RMB(2)
0.0007
0.0007
17.7
17.7
11.48
11.48
0.0230
0.0230

Fair Value
of Option
as of the
Grant Date

US$

2.92
2.76
1.39
1.55
1.35
1.24
1.50
1.50

RMB(2)
19.00
17.96
9.04
10.08
9.28
8.53
10.44
10.44

Fair Value of
the Underlying
Ordinary
Shares as of the
Grant Date

US$

2.92
2.72
2.72
2.72
2.21
2.21
1.50
1.50

RMB(2)
19.00
17.7
17.7
17.7
15.19
15.19
10.44
10.44

January 1, 2017
June 12, 2017
June 12, 2017(1)
June 12, 2017(1)
May 8, 2018(1)
May 8, 2018(1)
Jan 30, 2019(1)
Jan 30, 2019(1)

Intrinsic Value
as of the Grant
Date

US$

2.92
2.72
—
—
0.54
0.54
1.50
1.50

RMB(2)
19.00
17.7

Type of Valuation
Contemporaneous
Contemporaneous
— Contemporaneous
— Contemporaneous
Contemporaneous
Contemporaneous
Contemporaneous
Contemporaneous

3.71
3.71
10.42
10.42

(1) Options granted to officers and non-officer employees result in different fair value on the same grant date.

(2) The translations from U.S. dollars to Renminbi were made at a rate of RMB6.5063 to US$1.00, the exchange rate in effect as of December 29, 2017 for 
the options granted before  December 31, 2017, and at  a  rate of RMB6.8755 to  US$1.00, the exchange  rate in  effect as of  December 31, 2018 for the 
options  granted  after  January  1,  2018,  and  at  a  rate  of  RMB6.9618  to  US$1.00,  the  exchange  rate  in  effect  as  of  December  31,  2019  for  the  options 
granted after January 1, 2019 (including January 1, 2019) solely for the convenience of the readers.

Significant Factors, Assumptions, and Methodologies Used in Determining Fair Value of Options

We estimated the fair value of share options using the binomial option-pricing model with the assistance from an independent valuation firm before 
the completion of our initial public offering on May 9, 2014. As part of our valuation process for share-based awards granted in 2012, 2013 and April 2014, 
we  have  also  taken  into  consideration  the  transaction  value  of independent  third  parties’  private  equity  investments  in  us  that  are  closest  to  the  respective 
valuation dates. Our management is ultimately responsible for all assumptions and valuation methodologies used in such determination. The fair value of each 
option grant is estimated on the date of grant with the following assumptions:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

Expected volatility. We estimated expected volatility based on the annualized standard deviation of the daily return embedded in historical share 
prices of comparable companies with a time horizon close to the expected expiry of the term.

Risk-free interest rate (per annum). We estimated risk-free interest rate based on the yield to maturity of US Treasury Bonds with a maturity 
similar to the expected expiry of the term.

Exercise multiple. The exercise multiple is estimated as the ratio of fair value of underlying shares over the exercise price at the time the option 
is exercised, based on a consideration of empirical studies on the actual exercise behavior of employees.

Expected  dividend  yield.  We  have  never  declared  or  paid  any  cash  dividends  on  our  capital  stock,  and  we  do  not  anticipate  any  dividend 
payments on our ordinary shares in the foreseeable future.

Expected term (in years). Expected term is the contract life of the option.

82

(cid:120)

Expected forfeiture rate (post-vesting). Estimated based on historical employee turnover rate after each option grant.

Changes in the estimates used to determine the fair value of awards

After the completion of our initial public offering, in addition to the significant estimates and assumptions disclosed above, we take the following 

factors into consideration, which affect the estimates we use to determine the fair value of awards on their respective grant dates:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

Expected volatility. We determine if there is sufficient history for us to calculate volatility using trading prices of our own ADSs. Additionally, 
we may update the list of comparable companies from time to time.

Risk-free interest rate (per annum). We update this estimate each time a new stock award is granted.

Exercise multiple. The exercise multiple is estimated based on a consideration of empirical studies on the actual exercise behavior of employees 
of  comparable  companies  as  we  currently  do  not  have  a  sufficiently  long  history  of  employee  exercise  patterns.  Based  on  our  employees’ 
exercise behavior and pattern, we continue to update this estimate when stock awards are granted.

Expected dividend yield. This estimate remained unchanged since our initial public offering and is unlikely to change in the foreseeable future, as 
we do not anticipate any dividend payments on our ordinary shares in the foreseeable future.

Expected term (in years). This estimate did not change upon completion of our initial public offering.

Expected  forfeiture  rate  (post-vesting).  We  update  this  estimate  each  time  a  new  stock  award  is  granted  based  on  the  turnover  rate  of  our 
employees.

Fair value of our ordinary shares. The fair value of our ordinary shares on the grant date is determined based on the trading price of our ADSs 
on such date, as opposed to applying the income approach valuation method.

Significant Factors, Assumptions, and Methodologies Used in Determining Fair Value of Ordinary Shares before the completion of our initial public offering 
on May 9, 2014

As part of our valuation of share-based awards granted before the completion of our initial public offering, determining the fair value of our ordinary 
shares required us to make complex and subjective judgments, assumptions and estimates, which involved inherent uncertainty. Had our management used 
different  assumptions  and  estimates,  the  resulting  fair  value  of  our  ordinary  shares  and  the  resulting  share-based  compensation  expenses  could  have  been 
different.

In  determining  the  grant  date  fair  value  of  our  ordinary  shares  for  purposes  of  recording  share-based  compensation  in  connection  with  employee 
stock options for share-based awards granted before the completion of our initial public offering, we, with the assistance of independent appraisers, performed 
retrospective valuations instead of contemporaneous valuations because, at the time of the valuation dates, our financial and limited human resources were 
principally focused on business development efforts. This approach is consistent with the guidance prescribed by the AICPA Audit and Accounting Practice 
Aid,  Valuation  of  Privately-Held-Company  Equity  Securities  Issued  as  Compensation,  or  the Practice Aid. Specifically,  the  “Level  B” recommendation  in 
paragraph 16 of the Practice Aid sets forth the preferred types of valuation that should be used.

For  all  share-based  awards  granted  before  the  completion  of  our  initial  public  offering,  we,  with  the  assistance  of  an  independent  valuation  firm, 
evaluated  the  use  of  three  generally  accepted  valuation  approaches:  market,  cost  and  income  approaches  to  estimate  our  enterprise  value.  We  and  our 
appraisers considered the market and cost approaches as inappropriate for valuing our ordinary shares because no exactly comparable market transaction could 
be found for the market valuation approach and the cost approach does not directly incorporate information about the economic benefits contributed by our 
business  operations.  Consequently,  we  and  our  appraisers  relied  solely  on  the  income  approach  in  determining  the  fair  value  of  our  ordinary  shares.  This 
method  eliminates  the  discrepancy  in  the  time  value  of  money  by  using  a  discount  rate  to  reflect  all  business  risks  including  intrinsic  and  extrinsic 
uncertainties in relation to our company.

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The income approach involves applying discounted cash flow analysis based on our projected cash flow using management’s best estimate as of the 
valuation  dates.  Estimating  future  cash  flow  requires  us  to  analyze  projected  revenue  growth,  gross  margins,  operating  expense  levels,  effective  tax  rates, 
capital expenditures, working capital requirements, and discount rates. Our projected revenues were based on expected annual growth rates derived from a 
combination of our historical experience and the general trend in online leisure travel market. The revenue and cost assumptions we used are consistent with 
our long-term business plan and market conditions in the online leisure travel market. We also have to make complex and subjective judgments regarding our 
unique business risks, our limited operating history, and future prospects at the time of grant. Other assumptions we used in deriving the fair value of our 
equity include:

(cid:120)

(cid:120)

no material changes will occur in the applicable future periods in the existing political, legal, fiscal or economic conditions in China;

no material changes will occur in the current taxation law in China and the applicable tax rates will remain consistent;

(cid:120) we have the ability to retain competent management and key personnel to support our ongoing operations; and

(cid:120)

industry trends and market conditions for the online leisure travel market will not deviate significantly from current forecasts.

The  option-pricing  method  was  used  to  allocate  equity  value  of  our  company  to  preferred  and  ordinary  shares,  taking  into  account  the  guidance 
prescribed by the Practice Aid. This method involves making estimates of the anticipated timing of a potential liquidity event, such as a sale of our company 
or an initial public offering, and estimates of the volatility of our equity securities. The anticipated timing is based on the plans of our board and management.

The other major assumptions used in calculating the fair value of ordinary shares include:

(cid:120) Weighted  average  cost  of  capital,  or  WACC.  Our  cash  flows  were  discounted  to  present  value  using  discount  rates  that  reflect  the  risks  the 
management perceived as being associated with achieving the forecasts and are based on the estimate of our weighted average cost of capital, or 
WACC, on the grant date. The WACCs were determined considering the risk-free rate, industry-average correlated relative volatility coefficient, 
or beta, equity risk premium, country risk premium, size of our company, scale of our business and our ability in achieving forecast projections. 
WACCs of 25%, 23%, 22% and 22%, were used for dates as of January 7, 2013, August 1, 2013, October 30, 2013 and November 30, 2013, 
respectively.

(cid:120)

Comparable companies. In deriving the WACCs, which are used as the discount rates under the income approach, six to eight publicly traded 
companies in the U.S. (varied by valuation time points), two publicly traded companies in Australia, and one publicly traded company in China 
online travel industry were selected for reference as our guideline companies.

(cid:120) Discount for lack of marketability, or DLOM. At the time of above grants, we were a closely-held company and there was no public market for 
our equity securities. To determine the discount for lack of marketability, we and the independent appraisers used the Finnerty’s average-strike 
put option model. Pursuant to that model, we used the cost of a put option, which can be used to hedge the price change before a privately held 
share  can  be  sold,  as  the  basis  to  determine  the  discount  for  lack  of  marketability.  A  put  option  was  used  because  it  incorporates  certain 
company-specific factors, including timing of the expected initial public offering and the volatility of the share price of the guideline companies 
engaged in the same industry. Based on the analysis, DLOM of 16%, 13%, 11% and 11% were used for the valuation of our ordinary shares as 
of January 7, 2013, August 1, 2013, October 30, 2013 and November 30, 2013, respectively.

84

Significant Factors Contributing to the Difference in Fair Value Determined

The determined fair value of our ordinary shares increased from US$0.91 per share as of December 16, 2012 to US$1.20 per share as of August 1, 

2013. We believe the increase in the fair value of our ordinary shares was primarily attributable to the following factors:

(cid:120)

(cid:120)

continued adoption and increased penetration of online leisure travel and the consistent strong growth seen in the overall industry;

improvement  of  our  financial  and  operating  performance  in  2013  which  was  primarily  attributable  to  increased  economies  of  scale,  greater 
bargaining power with travel suppliers, and hence improved gross margin in 2013; and

(cid:120) management’s adjustment of our financial forecasts to reflect the anticipated higher revenue growth rate and long-term profitability in the future 

due to the abovementioned developments.

The determined fair value of our ordinary shares increased from US$1.20 per share as of August 1, 2013 to US$1.82 per share as of October 30, 2013 
and  further  to  US$1.98  (RMB11.99)  per  share  as  of  November  30,  2013.  We  believe  the  increase  in  the  fair  value  of  our  ordinary  shares  was  primarily 
attributable to the following factors:

(cid:120)

(cid:120)

the  improvement  of  our  financial  and  operating  performance  in  2013,  which  was  primarily  attributable  to  increased  economies  of  scale, 
including greater pricing power with travel suppliers;

the issuance of Series D convertible preferred shares in August 2013, which provided us with additional capital for our business expansion;

(cid:120) management’s adjustment of our financial forecast to reflect the anticipated higher revenue growth rate and better financial performance in the 

future due to the abovementioned developments; and

(cid:120)

the commencement of our initial public offering preparation process in November 2013 and the completion of our initial public offering in 2014, 
resulting in a decrease in the expected time period leading to a liquidity event. As we progressed towards our initial public offering, the lead time 
to an expected liquidity event decreased, resulting in a decrease in the DLOM.

The determined fair value of our ordinary shares increased from US$1.98 per share as of November 30, 2013 to US$3.33 per share, the mid-point of 
the  estimated  price  range  identified  on  the  front  cover  of  our  preliminary  prospectus  for  our  initial  public  offering  dated  April  28,  2014.  We  believe  the 
increase in the fair value of our ordinary shares was primarily attributable to the following factors:

(cid:120)

(cid:120)

the improvement of our financial and operating performance in the first quarter of 2014, which was primarily attributable to increased economies 
of scale, including greater bargaining power with travel suppliers and increased customer base;

the short-term negative impact resulted from the promulgation of the Tourism Law in October 2013 has been fading, and we saw a steady and 
sustainable increase in the number of customers purchasing the more expensive organized tours in the first quarter of 2014, which resulted in 
higher average gross booking per trip; and we confidentially submitted the registration statement relating to our initial public offering to the SEC 
in the first quarter of 2014 and completed our initial public offering in May 2014, resulting in a decrease in the expected time period leading to a 
liquidity  event.  As  we  progressed  towards  our  initial  public  offering,  the  lead  time  to  an  expected  liquidity  event  decreased,  resulting  in  a 
decrease in the DLOM.

85

Recent Accounting Pronouncements 

See  Note  2(af)  to  our  consolidated  financial  statements  included  elsewhere  in  this  annual  report  for  discussion  on  recent  issued  accounting 

pronouncements.

B.

Liquidity and Capital Resources

Our  primary  sources  of  liquidity  have  been  proceeds  from  operating  activities,  private  issuances  of  ordinary  and  preferred  shares,  and  our  initial 

public offering.

Prior to the completion of our initial public offering in May 2014, we financed our operations primarily through cash generated from our operating 
activities, private issuances and sales of preferred shares. In May 2014, we completed our initial public offering in which we issued and sold 8,580,000 ADSs 
representing 25,740,000 Class A ordinary shares. Concurrently with our initial public offering, we issued and sold 5,000,000, 5,000,000 and 1,666,666 Class 
A ordinary shares to each of DCM Hybrid RMB Fund, L.P., Ctrip Investment Holding Ltd. and Qihoo 360 Technology Co. Ltd., respectively. As a result of 
our  initial  public  offering  and  such  concurrent  private  placements,  we  raised  an  aggregate  of  approximately  US$106.3  million  (RMB659.5  million)  in 
proceeds, net of underwriting commissions.

In  December  2014  we  entered  into  a  share  subscription  agreement  with  Unicorn  Riches  Limited,  JD.com  E-commerce  (Investment)  Hong  Kong 
Corporation  Limited,  Ctrip  Investment  Holding  Ltd.  and  the  respective  personal  holding  companies  of  Tuniu’s  chief  executive  officer  and  chief  operating 
officer, pursuant to which we sold a total of 36,812,868 newly issued class A ordinary shares. As a result of this sale, we raised an aggregate of approximately 
US$148.0 million (RMB918.3 million) in proceeds.

In  May  2015,  we  entered  into  share  subscription  agreements  with  each  of  Fabulous  Jade  Global  Limited,  a  subsidiary  of  JD.com,  Inc.,  Unicorn 
Riches Limited, a special purpose vehicle of Hony Capital, DCM Ventures China Turbo Fund, L.P. and DCM Ventures China Turbo Affiliates Fund, L.P., 
both affiliates of DCM V, L.P., Ctrip Investment Holding Ltd., a subsidiary of Ctrip.com International, Ltd., Esta Investments Pte Ltd, an affiliate of Temasek 
Holdings and Sequoia Capital 2010 CV Holdco, Ltd, an affiliate of Sequoia Capital, pursuant to which we sold a total of 93,750,000 newly issued Class A 
ordinary shares. As a result of this sale, we raised an aggregate of approximately US$400.0 million in proceeds and JD.com, Inc.’s business resources.

In November 2015, we entered into a strategic partnership with HNA Tourism, as part of which an affiliate of HNA Tourism purchased 90,909,091 

newly issued Class A ordinary shares from us for an aggregate of approximately US$500 million in January 2016.

Generally, our customers pay us upon contract confirmation, which is usually more than one month before the departure dates, and we pay the travel 
suppliers at a later date, such as at the end of each month. The timing difference between when the cash is collected from our customers and when payments 
are  made  to  travel  suppliers  increases  our  operating  cash  inflow and  provides  us  with  a  source  of  liquidity  to  fund  our  settlement  of  outstanding  accounts 
payable to travel suppliers and our prepayment to travel suppliers to secure packaged tours during peak seasons.

86

Our advances from customers decreased from RMB1,210.6 million as of December 31, 2017 to RMB1,058.9 million as of December 31, 2018, and 
increased  to  RMB1,113.9  million  (US$160.0  million)  as  of  December  31,  2019,  which  was  primarily  due  to  the  change  in  customers’  prepayment  habits. 
Accounts  and  notes  payable  increased  from  RMB852.5  million  as  of  December  31,  2017  to  RMB1,305,6  million  as  of  December  31,  2018,  and  further 
increased to RMB1,312.0 million (US$188.5 million) as of December 31, 2019, which was primarily due to the increased use of financial instruments which 
enriched  our  payment  methods.  Furthermore,  prepayments  and  other  current  assets  increased  from  RMB939.5  million  as  of  December  31,  2017  to 
RMB1,673.6 million as of December 31, 2018 which was primarily because we strengthened our supply chain financing cooperation to our suppliers, and 
decreased  to  RMB1,300.3  million  (US$186.8  million)  as  of  December  31,  2019  which  was  primarily  because  the  optimization  of  our  operation  mode. 
Moreover, our sales and marketing expenses decreased from RMB894.1 million in 2017 to RMB778.1 million in 2018 which was primarily attributable to the 
optimization  of  promotional  expense  structure  and  preference  for  marketing  channels  with  higher  ROI,  and  increased  to  RMB923.3  million  (US$132.6 
million) in 2019 which was primarily due to the increase in sales and marketing personnel and offline retail stores related expenses, as well as the impairment 
of  acquired  intangible  assets.  As  a  result,  our  net  cash  used  in  operating  activities  was  RMB418.6  million  in  2017,  our  net  cash  provided  by  operating 
activities was RMB268.1 million in 2018 and our net cash used in operating activities was RMB120.5 million (US$17.3 million) in 2019.

Our  principal  uses  of  cash  for  the  years  ended  December  31,  2017,  2018  and  2019  were  for  operating  activities,  primarily  marketing  and  brand 
promotion expenses, salaries and other compensation expenses as well as office rental and professional service fees. Our cash and cash equivalents consist of 
cash on hand and cash in bank, including demand bank deposits. Our short-term investments comprise financial products issued by banks or other financial 
institutions. As of December 31, 2017, 2018 and 2019, we had RMB3,660.5 million, RMB1,690.2 million and RMB1,927.9 million (US$276.9 million) in 
cash and cash equivalents, restricted cash and short-term investments, respectively. We had credit from several Chinese commercial banks. As of December 
31, 2018 and 2019, our outstanding short-term borrowings (including outstanding discounted bank acceptance notes) were RMB49.3 and RMB203.8 million 
(US$29.3 million) and our outstanding long-term borrowings were RMB4.5 and RMB9.7 million (US$1.4 million), respectively.

In November 2014, we entered into framework cooperation agreements with four PRC-based banks under which the banks intend to make available 
loan  facilities  up  to  an  aggregate  of  RMB4.0  billion  with  terms  ranging  from  two  to  five  years  to  us  or  our  suppliers.   The  actual  borrowings  under  the 
framework agreements are subject to execution of definitive agreements and final approvals by the respective banks. In the definitive financing agreements 
executed among banks, our suppliers and us pursuant to the framework agreements, we did not provide guarantee for our suppliers’ borrowings nor bear the 
banks’ credit risks. As of December 31, 2019, the framework cooperation agreements with four PRC-based banks have expired.

As of December 31, 2018 and 2019, we had short-term borrowings from banks which were repayable within one year, with interests charged at rates 
ranging  from  5.7%  to  7.5%  and  0.4%  to  6.3%  per  annum,  as  of  RMB49.3  million  and  RMB203.8  million  (US$29.3  million),  respectively,  among  which 
RMB144 million (US$20.7 million) were collateralized by time deposits of RMB53.7 million (US$7.7 million) as of December 31, 2019. As of December 31, 
2018 and 2019, we had long-term borrowings from banks which were repayable over one year, with interests charged at rates ranging from 0.4% to 1.0% and 
0.4% to 6.0% per annum, as of RMB4.5 million and RMB9.7 million (US$1.4 million), respectively, among which RMB2.3 million (US$0.3 million) were 
guaranteed by one of our subsidiaries and subject to a pledge of our land use right as of December 31, 2019.

We  had  net  losses  attributable  to  Tuniu  Corporation  of  approximately  RMB767.3  million,  RMB185.5  million  and  RMB694.6  million  (US$99.8 
million) for the years ended December 31, 2017, 2018 and 2019, respectively. Our net cash used in operating activities was RMB418.6 million in 2017, our 
net  cash  provided  by  operating  activities  was  RMB268.1  million  in  2018,  and  our  net  cash  used  in  operating  activities  was  RMB120.5  million  (US$17.3 
million) in 2019. Accumulated deficit was RMB5,505.9 million, RMB5,691.4 million and RMB6,386.0 million (US$917.3 million) as of December 31, 2017, 
2018 and 2019, respectively. The outbreak of COVID-19 has had material adverse impacts on our cash flow for the first two quarters of 2020 with potential 
continuing impacts on subsequent periods. We have taken actions to manage our liquidity by reducing capital expenditures and operational expenses that are 
discretionary  in  nature  and  obtaining  funding  from  the  maturity  of  certain  short-term  and  long-term  investments.  Based  on  our  liquidity  assessment, 
considering these actions taken, we believe that our available cash, cash equivalents and cash generated from future operations and maturity of investments 
will be sufficient to meet our working capital requirements and capital expenditures in the ordinary course of business for the next 12 months subsequent to 
the  filing  of  this  annual  report.  We  may  require  additional  cash  resources  due  to  unanticipated  business  conditions  or  other  future  developments.  If  our 
existing cash is insufficient to meet our requirements, we may seek to obtain a credit facility or sell additional equity or debt securities. See also “Item 3.D. 
Key Information — Risk Factors — Risks Relating to Our Business and Industry — We may need additional capital, and financing, may not be available on 
terms acceptable to us, or at all.”

The following table sets forth a summary of our cash flows for the periods presented:

Net cash (used in)/provided by operating activities
Net cash (used in)/provided by investing activities
Net cash provided by/(used in) financing activities
Effect of exchange rate changes on cash, cash equivalents and restricted 

cash

Net (decrease)/increase in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash at the beginning of year
Cash, cash equivalents and restricted cash at the end of year

For the Years Ended December 31,

2017
RMB

2018
RMB

2019

RMB

US$

(in thousands, except percentages)

(418,649)
615,554
(784,766)

(46,025)
(633,886)
1,209,797
575,911

268,089
153,992
(145,212)

(21,754)
255,115
575,911
831,026

(120,461)
(578,134)
485,110

4,974
(208,511)
831,026
622,515

(17,303)
(83,044)
69,682

714
(29,951)
119,370
89,419

87

Operating Activities

Our net cash used in operating activities was RMB120.5 million (US$17.3 million) in 2019, primarily attributable to cash inflows from sales of our 
travel products and services of RMB20,840.5 million (US$2,993.6 million) and cash inflows from other operating activities such as deposits, interest income 
and government subsidies of RMB255.5 million (US$36.6 million), that were offset by cash outflows due to payments to travel suppliers of RMB19,302.6 
million (US$2,772.6 million), payments relating to other operating activities, which include payments to employees and for employees’ benefits of RMB959.8 
million  (US$137.9  million),  payments  for  marketing  and  promotional  activities,  office  rental  and  utilities  and  professional  services  of  RMB858.0  million 
(US$123.2 million), and payments of taxes and levies of RMB96.1 million (US$13.8 million).

Our net cash provided by operating activities was RMB268.1 million in 2018, primarily attributable to cash inflows from sales of our travel products 
and  services  of  RMB20,575.3  million  and  cash  inflows  from  other  operating  activities  such  as  deposits,  interest  income  and  government  subsidies  of 
RMB290.2  million,  that  were  offset  by  cash  outflows  due  to  payments  to  travel  suppliers  of  RMB18,837.1  million,  payments  relating  to  other  operating 
activities,  which  include  payments  to  employees  and  for  employees’  benefits  of  RMB1,061.5  million,  payments  for  marketing  and  promotional  activities, 
office rental and utilities and professional services of RMB605.3 million, and payments of taxes and levies of RMB93.5 million.

Our net cash used in operating activities was RMB418.6 million in 2017, primarily attributable to cash inflows from sales of our travel products and 
services of RMB21,593.0 million and cash inflows from other operating activities such as deposits, interest income and government subsidies of RMB165.4 
million, that were offset by cash outflows due to payments to travel suppliers of RMB19,708.8 million payments relating to other operating activities, which 
include  payments  for  marketing  and  promotional  activities,  office  rental  and  utilities  and  professional  services,  of  RMB1,101.4  million,  payments  to 
employees and for employees’ benefits of RMB1,329.6 million and payments of taxes and levies of RMB37.2 million

Investing Activities

Our  net  cash  used  in  investing  activities  was  RMB578.1  million  (US$83.0  million)  in  2019,  primarily  attributable  to  the  purchase  of  short-term 
investments  of  RMB2,041.3  million  (US$293.2  million),  the  cash  paid  for  long-term  investment  of  RMB547.2 million  (US$78.6 million),  the  purchase of 
property and equipment and intangible assets of RMB122.5 million (US$17.6 million), the increase in loan receivable of RMB16.6 million (US$2.4 million), 
and cash paid for acquisition (net of cash received) of RMB33.2 million (US$4.7 million), which were offset by the proceeds from the maturity of short-term 
investments of RMB1,614.1million (US$231.9 million) and the proceeds from maturity of long-term investments of RMB568.5 million (US$81.7 million).

Our net cash provided by investing activities was RMB154.0 million in 2018, primarily attributable to the proceeds from the maturity of short-term 
investments of RMB4,067.8 million, the proceeds from maturity of yield enhancement products of RMB172.5 million, the proceeds from maturity of long-
term investments of RMB91.0 million, cash received from disposal of equity investments of RMB3.1 million, which were offset by the purchase of short-term 
investments of RMB1,858.0 million, the increase in loan receivable of RMB1,326.2 million, the purchase of property and equipment and intangible assets of 
RMB119.4 million, the cash paid for long-term investment of RMB874.1 million, and cash paid for acquisition (net of cash received) of RMB2.7 million.

Our net cash provided by investing activities was RMB615.6 million in 2017, primarily attributable to the proceeds from the maturity of short-term 
investments  of RMB3,271.9 million  , the  proceeds  from maturity  of yield enhancement products of  RMB435.0  million, partially  offset  by the purchase of 
short-term investments of RMB2,488.0 million, the increase in loan receivable of RMB16.4 million, the purchase of property and equipment and intangible 
assets of RMB160.5 million, and the cash paid for long-term investment of RMB426.2 million.

Financing Activities

Our  net  cash  provided  by  financing  activities  in  2019  was  RMB485.1  million  (US$69.7  million),  primarily  attributable  to  RMB833.5  million 
(US$119.7  million)  of  proceeds  from  short-term  and  long-term  borrowings,  RMB1.5  million  (US$0.2  million)  of  cash  contribution  from  noncontrolling 
interests and RMB0.1 million (US$0.02 million) of proceeds from employees exercising stock options, which were offset by RMB281.4 million (US$40.4 
million)  we  paid  as  repayment  of  short-term  and  long-term  borrowings,  RMB37.7  million  (US$5.4million)  we  paid  to  redeem  non-controlling  interests, 
RMB13.5 million (US$1.9 million) we paid for share repurchase, RMB13.9 million (US$2.0 million) we paid for deferred and contingent consideration of 
business acquisitions made in previous years, RMB3.4 million (US$0.5 million) we paid for acquisition of noncontrolling interest of a subsidiary.

88

Our  net  cash  used  in  financing  activities  in  2018  was  RMB145.2  million  primarily  attributable  to  RMB171.4  million  we  paid  in  due  course  for 
redemption  of  the  yield-enhancement  products,  RMB139.1  million  we  paid  for  share  repurchase,  RMB6.8  million  we  paid  for  deferred  and  contingent 
consideration of business acquisitions made in previous years, RMB30.0 million we paid to redeem non-controlling interests, and RMB0.4 million we paid as 
repayment of short-term borrowing, which were offset by RMB195.8 million proceeds from short-term and long-term borrowings, RMB4.6 million proceeds 
from employees exercising stock options, and RMB2.1 million proceeds contribution from noncontrolling interests shareholders

Our net cash used in financing activities in 2017 was RMB784.8 million primarily attributable to repayment of RMB682.8 million collected from the 
sales  of  yield-enhancement  products  to  individual  investors  on  our  website,  payment  of  share  repurchase  of  RMB166.1  million  and  the  deferred  and 
contingent  consideration  paid  for  prior  year  business  acquisitions  of  RMB6.8  million,  partially  offset  by  RMB67.3million  proceeds  from  employees 
exercising stock options and proceeds contribution from noncontrolling interests shareholders of RMB3.6 million.

Capital Expenditures

Cash outflow in connection with capital expenditures amounted to RMB160.5 million, RMB119.4 million and RMB122.5 million (US$17.6 million) 
in 2017, 2018 and 2019, respectively. Our capital expenditures were primarily used to purchase equipment and intangible assets and payment for land use 
right for our business. As of December 31, 2019, capital commitments relating to leasehold improvement, purchase of equipment and construction of office 
building were approximately RMB220.3 million (US$31.6 million).

Holding Company Structure 

We are a holding company with no material operations of our own. We conduct our operations primarily through our wholly owned subsidiaries and 
consolidated affiliated entities in China. As a result, our ability to pay dividends to our shareholders depends upon dividends paid by our PRC subsidiaries. If 
our PRC subsidiaries or any newly formed PRC subsidiaries incur debt on their own behalf in the future, the instruments governing their debt may restrict 
their  ability  to  pay  dividends  to  us.  In  addition,  our  PRC  subsidiaries  are  permitted  to  pay  dividends  to  us  only  out  of  their  retained  earnings,  if  any,  as 
determined in accordance with PRC accounting standards and regulations. Under PRC law, each of our subsidiaries and our consolidated affiliated entities in 
China is required to set aside at least 10% of its after-tax profits each year, if any, to fund certain statutory reserve funds until such reserve funds reach 50% of 
its registered capital. In addition, our wholly foreign-owned subsidiaries in China may allocate a portion of their after-tax profits based on PRC accounting 
standards to enterprise expansion funds and staff bonus and welfare funds at their discretion, and our consolidated affiliated entity may allocate a portion of its 
after-tax  profits  based  on  PRC  accounting  standards  to  a  surplus  fund  at  its  discretion.  The  statutory  reserve  funds  and  the  discretionary  funds  are  not 
distributable  as  cash  dividends.  As  our  PRC  subsidiaries  and  consolidated  affiliated  entity  have  incurred  losses,  they  have  not  started  to  contribute  to  the 
statutory reserve funds and discretionary funds. Remittance of dividends by a wholly foreign-owned company out of China is subject to examination by the 
banks designated by SAFE. Our PRC subsidiaries have never paid dividends and will not be able to pay dividends until they generate accumulated profits and 
meet the requirements for statutory reserve funds.

C.

Research and Development

We  have  built  our  technology  infrastructure  with  high  levels  of  performance,  reliability,  scalability  and  security.  We  rely  on internally  developed 
proprietary  technologies  and  licensed  technologies  to  manage  and  improve  our  website,  mobile  platform  and  management  systems.  We  have  a  team  of 
engineers  dedicated  to  research  and  development  in  the  areas  of  website  operations,  mobile  platform,  search  engine,  data  analytics  and  supply  chain 
management system.

Research and product development expenses primarily comprise salaries and other compensation expenses for our research and product development 
personnel  as  well  as  office  rental,  depreciation  and  other  expenses  related  to  our  research  and  product  development  function.  Research  and  product 
development expenses also include expenses that are incurred in connection with the planning and implementation phases of development and costs that are 
associated  with  the  maintenance  of  our  online  platform  or  software  for  internal  use.  Our  research  and  product  development  expenses  decreased  from 
RMB541.1  million  in  2017  to  RMB315.2  million  in  2018,  primarily  due  to  the  increase  in  efficiency  resulting  from  economics  of  scale  and  refined 
management, and optimization of research and product development personnel, and further decreased to RMB303.6 (US$43.6) million in 2019, which was 
primarily  due  to  the  increase  in  efficiency  resulting  from  the  increased  level  of  automation  applied  in  research  and  product  development  activities,and 
optimization of research and product development personnel.

89

D.

Trend Information

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or events for the year 
ended  December  31,  2019  that  are  reasonably  likely  to  have  a  material  and  adverse  effect  on  our  net  revenues,  income,  profitability,  liquidity  or  capital 
resources, or that would cause the disclosed financial information to be not necessarily indicative of future results of operations or financial conditions.

E.

Off-Balance Sheet Arrangements

We  have  not  entered  into  any  financial  guarantees  or  other  commitments  to  guarantee  the  payment  obligations  of  any  third  parties.  We  have  not 
entered  into  any  off-balance  sheet  derivative  instruments.  Furthermore,  we  do  not  have  any  retained  or  contingent  interest  in  assets  transferred  to  an 
unconsolidated entity that serves as credit, liquidity or market risk support to such entity. We do not have any variable interest in any unconsolidated entity 
that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.

F.

Contractual Obligations

The following table sets forth our contractual obligations by specified categories as of December 31, 2019.

Operating Lease Obligations(1)
Purchase Obligations(2)
Total

Total

Less Than
1 Year

Payment Due by Period

1-3 Years
(In RMB thousands)

3-5 Years

More Than
5 Years

133,621
220,355
353,976

66,217
126,352
192,569

36,014
94,003
130,017

6,931
-
6,931

24,459
-
24,459

(1)

(2)

Operating lease obligations represent our obligations for the leased premises of our headquarter and offline retail stores.

Purchase  obligations  consist  primarily  of  contractual  commitments  in  connection  with  leasehold  improvements,  purchase  of  equipment  and 
construction of office building.

Other  than  the  contractual  obligations  set  forth  above,  we  do  not  have  any  contractual  obligations  that  are  long-term  debt  obligations,  capital 

(finance) lease obligations, purchase obligations or other long-term liabilities not reflected on our balance sheet.

Item 6.

Directors, Senior Management and Employees 

A.

Directors and Senior Management

The following table sets forth information regarding our executive officers and directors as of the date of this annual report. Ms. Maria Yi Xin has 

tendered her resignation as our chief financial officer due to personal reasons, effective as of May 31, 2020.

Directors and Executive Officers
Dunde Yu
Haifeng Yan
Kun Li
Jie Zhu
Cindy Chen
Frank Lin
Tao Yang
Onward Choi
Jack Xu
Shengli Hu
Maria Yi Xin
Wei Zhang

Age

Position/Title

39
38
32
39
44
55
44
49
52
47
35
54

Founder, Chairman and Chief Executive Officer
Director
Director
Director
Independent Director
Independent Director
Independent Director
Independent Director
Independent Director
Independent Director
Chief Financial Officer
Executive Vice President

90

Mr. Dunde Yu is our founder and has served as chairman of our board of directors and chief executive officer since our inception. Prior to founding 
our company, Mr. Yu was the chief technology officer of ci123.com in 2006, where he helped ci123.com become a leading Chinese childcare website. From 
2004 to 2006, Mr. Yu served as the technical director of Bokee.com. Mr. Yu received a bachelor’s degree in mathematics from Southeast University in China 
in 2003.

Mr. Haifeng Yan has served as our director since our inception. Mr. Yan is the founder and Chief Executive Officer of Black Fish Group Limited. 
Mr. Yan co-founded Tuniu in 2006 and previously served as our Chief Operating Officer and President until November 2017. Prior to founding Tuniu, Mr. 
Yan was one of the founding members and Chief Operating Officer of ci123.com, a leading childcare website in China, from 2005 to 2006. Prior to that, Mr. 
Yan served as an analyst of iTech Holdings Limited in 2004.

Mr. Kun Li has served as Tuniu's director since April 21, 2020. Mr. Kun Li currently serves as the vice general manager of asset management in 
HNA  Tourism  &  Hospitality  Business  Unit.  Mr.  Li  joined  HNA  Group  in  July  2013  and  has  previously  served  as  president  of  HNA  Tourism  Innovation 
Ventures, deputy director of the investment committee in HNA’s Travel Innovation Platform and general manager of strategic coordination in HNA Hotels 
and Resorts. Mr. Li has extensive experience in the fields of tourism and investment. Mr. Li received a master's degree in financial modeling from University 
of Glasgow in November 2012.

Mr. Jie Zhu has served as our director since February 2016. Currently, Mr. Zhu serves as general manager of HNA Tourism & Hospitality Business 
Unit. After joining HNA Tourism Group in 2011, Mr. Zhu headed the investment and securities business divisions of HNA Tourism Group and its subsidiary 
Beijing Tourism Investment Fund. Mr. Zhu holds an MBA from Glendon-York University.

Ms. Cindy Chen has served as our independent director since May 2015. Ms. Chen is a managing director at Hony Capital specializing in the Internet, 
high-end manufacturing and new energy sectors. Ms. Chen has a deep understanding of the commercial environment and enterprise management in China. 
Prior to assuming her role at Hony Capital, Ms. Chen held key finance roles with the Lenovo Group. Ms. Chen holds a bachelor’s degree in economics from 
Beijing Institute of Petrochemical Technology and an EMBA degree from China Europe International Business School.

Mr. Frank Lin has served as our independent director since December 2009. Mr. Lin is a general partner of DCM, a technology venture capital firm. 
Prior  to  joining  DCM  in  2006,  Mr.  Lin  was  chief  operating  officer  of  Sina  Corporation,  a  Nasdaq-listed  company.  He  co-founded  SINA’s  predecessor, 
SinaNet, in 1995 and later guided SINA through its listing on Nasdaq. Mr. Lin had also held various marketing, engineering and managerial positions at Octel 
Communication  Inc.  and  NYNEX.  Mr.  Lin  currently  serves  on  the  board  of  directors  of  various  DCM  portfolio  companies,  including  Vipshop  Holdings 
Limited, China Online Education Group (51 Talk.com), and 58.com Inc., which are NYSE-listed companies. Mr. Lin received an MBA degree from Stanford 
University and a bachelor’s degree in engineering from Dartmouth College.

91

Mr.  Tao  Yang  has  served  as  our  independent  director  since  May  2017.  Mr.  Tao  Yang  currently  serves  as  Executive  Vice  President  of  Ctrip.com 
International, Ltd in charge of its Travel Business Unit. Mr. Yang has held a number of technical and managerial positions after joining in Ctrip.com in 2000. 
Mr.  Yang  received  an  EMBA  degree  from  China  Europe  International  Business  School  and  a  bachelor's  degree  in  mechanical  engineering  from  Shanghai 
Jiaotong University.

Mr. Onward Choi has served as our independent director since May 2014. Mr. Choi was the acting chief financial officer of NetEase Inc., a Nasdaq-
listed company, from July 2007 to June 2017. Mr. Choi currently serves as an independent non-executive director and the chairman of the audit committee of 
Beijing Jingkelong Company Limited (HKEX: 0814) and Wise Talent Information Technology Company Limited (HKEX: 6100), both of which are listed on 
the Hong Kong Stock Exchange. Mr. Choi is a fellow member of the Association of Chartered Certified Accountants, CPA Australia, and the Hong Kong 
Institute of Certified Public Accountants. Mr. Choi received a bachelor’s degree in accountancy with honors from the Hong Kong Polytechnic University.

Mr. Jack Xu has served as our independent director since May 2014. Mr. Xu is the managing partner at Seven Seas Venture Partners. Mr. Xu served 
as  Co-President  and  Chief  Technology  Officer  of  Sina  Corporation,  a  Nasdaq-listed  company,  from  January  2013  to  February  2015.  Prior  to  joining  Sina 
Corporation, Mr. Xu worked at Cisco as the Corporate Vice President of the Communications and Collaboration business unit. Previously, Mr. Xu served as 
Vice President of Engineering and Research at eBay from October 2002 to April 2008 and Chief Technology Officer at NetEase from May 2000 to July 2002. 
He led Excite’s search engine development in 1996, while pursuing a Ph.D. at the University of California at Berkeley. Mr. Xu received a bachelor’s degree 
and a master’s degree in information management from Sun Yat-Sen University in China.

Mr. Shengli Hu has served as our independent director since May 2017. Mr. Hu currently heads the strategic partnerships division and serves as a 
senior  vice  president  at  JD.com.  Mr.  Hu  oversees  JD’s  cooperation  with  business  and  technology  partners,  aligning  such  cooperation  with  the  business 
strategies, sustainable development and social responsibility of JD.com. Mr. Hu joined JD.com in 2014 and has held several senior roles at JD.com such as the 
president of JD Fashion and Lifestyle from January 2018 to April 2019 and the president of JD Electronics and Lifestyle from January 2016 to January 2018. 
Prior to joining JD.com,  Mr.  Hu  was a  vice president of  FunTalk from 2011 to 2013. Prior to joining  FunTalk, Mr. Hu  held several  senior  roles at China 
Unicom. Mr. Hu received a master’s degree in business administration from Hunan University.

Ms. Maria Yi Xin has served as our chief financial officer since November 2017. Ms. Xin joined Tuniu in 2013 and has over 10 years of experience 
in corporate finance and capital markets with US-listed companies. While at Tuniu, Ms. Xin has held various key roles such as Vice President of investor 
relations, strategic investments and international media. Prior to joining Tuniu, Ms. Xin worked in equity research at China Renaissance, a leading financial 
institution in China. Prior to joining China Renaissance, Ms. Xin worked at E-Commerce China Dangdang Inc., a leading business-to-consumer e-commerce 
company in China, and at New Oriental Education and Technology Group Inc. (NYSE: EDU), the largest provider of private educational services in China. 
Ms. Xin received bachelor’s degrees in economics and law from Nankai University.

Mr.  Wei  Zhang  has  served  as  our  executive  vice  president  since  May  2017.  Mr.  Zhang  joined  usin  May  2015  as  a  senior  vice  president.  Prior  to 
joining us, Mr. Zhang worked in Jiangsu Hiteker High-tech Co., Ltd. from 2000 to 2015 in various roles such as vice president and executive president. Mr. 
Zhang received a master’s degree of business administration from a joint program between Renmin University of China and University of Wales in 2013.

92

B.

Compensation

For  the  fiscal  year  ended  December 31, 2019,  we  paid  an  aggregate  of approximately RMB7.2  million (US$1.0 million)  in  cash  to  our  executive 
officers and RMB0.8 million (US$0.1 million) to our non-executive directors and officers. For share incentive grants to our directors and executive officers 
and the vesting conditions of such share incentive grants, see “—Share Incentive Plans.”

Share Incentive Plans

2008 Incentive Compensation Plan

We adopted an incentive compensation plan, or the 2008 Plan, in 2008. The purposes of the 2008 Plan are to attract and retain the best available 
personnel for positions of substantial responsibility, to provide additional incentive to employees and consultants, and to promote the success of our business 
by offering these individuals an opportunity to acquire a proprietary interest in our company. In 2012, we increased the maximum aggregate number of shares 
which may be issued under the 2008 Plan from 11,500,000 to 18,375,140. As of March 31, 2020, options to purchase 3,729,768 Class A ordinary shares were 
outstanding under the 2008 Plan. The 2008 Plan terminated automatically in 2018.

The following paragraphs summarize the terms of the 2008 Plan.

Types of Awards. The 2008 Plan permits the awards of options and restricted shares.

Plan Administration. Our board of directors or a committee appointed by our board will administer the 2008 Plan. The committee or the full board of 
directors, as applicable, will determine the participants to receive awards, the type and number of awards to be granted to each participant, and the terms and 
conditions of each award grant, among other things. Our board of directors may authorize one or more officers of us to grant awards under the 2008 Plan, 
subject to parameters specified by the board of directors.

Award Agreement. Awards granted under the 2008 Plan are evidenced by an award agreement that sets forth terms, conditions and limitations for 
each award, which may include the term of the award, the provisions applicable in the event that the grantee’s employment or service terminates, and our 
authority to unilaterally or bilaterally amend, modify, suspend, cancel or rescind the award, among other things. Pursuant to the form award agreement under 
the 2008 Plan,  1/4  of the  ordinary shares  underlying the  option  shall  vest on  the first  anniversary of  the  date of  grant,  and  1/48 of  the  remaining  ordinary 
shares underlying the option shall vest on a monthly basis in the following three years. However, the option may be exercised, to the extent vested, only (a) in 
connection  with  or  after  certain  triggering  events  if  the  option  is  assumed  by  a  company  whose  shares  are  listed  on  a  securities  exchange,  or  (b)  unless 
otherwise allowed by the plan administrator in its sole discretion, if the option holder obtains all the necessary governmental approvals and consents required 
for the issuance of such shares.

Eligibility. We may grant awards to our employees and consultants of our company. However, we may grant options that are intended to qualify as 

incentive options only to our employees.

Vesting Schedule. In general, the plan administrator determines the vesting schedule, which is specified in the relevant award agreement.

Exercise of Options. The plan administrator determines the exercise price for each award, which is stated in the award agreement. The vested portion 
of option will expire if not exercised prior to the time as the plan administrator determines at the time of its grant. However, the maximum exercisable term is 
the tenth anniversary after the date of a grant.

93

Transfer Restrictions. Options may not be transferred in any manner by the recipient other than by will or by the laws of descent or distribution, 

except as otherwise provided by the plan administrator.

Termination of the 2008 Plan. The 2008 Plan terminated automatically in 2018.

2014 Share Incentive Plan

We adopted the 2014 Share Incentive Plan, or the 2014 Plan, in 2014. The maximum aggregate number of shares which may be issued pursuant to all 
awards under the 2014 Plan was initially 5,500,000 ordinary shares as of the date of its approval. The number of shares reserved for future issuances under the 
2014 Plan will be increased automatically if and whenever the ordinary shares reserved under the 2014 Plan account for less than 1% of the total then-issued 
and outstanding ordinary shares on an as-converted basis, as a result of which increase, the ordinary shares reserved under the 2014 Plan immediately after 
each such increase shall equal to 5% of the then-issued and outstanding ordinary shares on an as-converted basis (the "Evergreen Provision"). Pursuant to the 
Evergreen  Provision,  the  maximum  aggregate  number  of  shares  which  may  be  issued  under  the  2014  Plan  increased  automatically  by  an  aggregate  of 
36,464,263 Class A ordinary shares in December 2014, August 2015 and December 2016, respectively, reaching to a total of 41,964,263 Class A ordinary 
shares. As of March 31, 2020, options to purchase 14,866,380 Class A ordinary shares and 113,772 restricted shares were outstanding under the 2014 Plan.

The following paragraphs summarize the terms of the 2014 Plan.

Types of Awards. The 2014 Plan permits the awards of options, restricted shares and restricted share units.

Plan Administration. Our board of directors or a committee designated by our board administers the 2014 Plan. The committee or the full board of 
directors, as applicable, determines  the participants to  receive awards, the type and number of awards to be granted to  each participant, and  the terms and 
conditions of each award grant.

Award Agreement. Awards granted under the 2014 Plan are evidenced by an award agreement that sets forth terms, conditions and limitations for 
each  award,  which  may  include  the  term  of  the  award,  the  provisions  applicable  in  the  event  of  the  grantee’s  employment  or  service  terminates,  and  our 
authority to unilaterally or bilaterally amend, modify, suspend, cancel or rescind the award.

Eligibility. We may grant awards to our employees, directors and consultants of our company. However, we may grant options that are intended to 

qualify as incentive share options only to our employees and employees of our parent companies and subsidiaries.

Acceleration of Awards upon Change in Control. If a change in control of our company occurs, the plan administrator may, in its sole discretion, 
provide for (i) all awards outstanding to terminate at a specific time in the future and give each participant the right to exercise the vested portion of such 
awards during a specific period of time, or (ii) the purchase of any award for an amount of cash equal to the amount that could have been attained upon the 
exercise of such award, or (iii) the replacement of such award with other rights or property selected by the plan administrator in its sole discretion, or (iv) 
payment of award in cash based on the value of ordinary shares on the date of the change-in-control transaction plus reasonable interest.

Vesting Schedule. In general, the plan administrator determines the vesting schedule, which is specified in the relevant award agreement.

Exercise of Options. The plan administrator determines the exercise price for each award, which is stated in the award agreement. The vested portion 
of option will expire if not exercised prior to the time as the plan administrator determines at the time of its grant. However, the maximum exercisable term is 
the tenth anniversary after the date of a grant.

Transfer  Restrictions.  Awards  may  not  be  transferred  in  any  manner  by  the  recipient  other  than  by  will  or  the  laws  of  descent  and  distribution, 

except as otherwise provided by the plan administrator.

Termination of the 2014 Plan. Unless terminated earlier, the 2014 Plan will terminate automatically in 2024. Our board of directors has the authority 

to amend or terminate the plan subject to shareholder approval or home country practice.

94

The following table summarizes, as of March 31, 2020, the outstanding options and restricted shares granted to our directors and executive officers under the 
2008 Plan and 2014 Plan.

Ordinary
Shares
Underlying
Options
Awarded/
Restricted
Shares

630,814
1,100,000
1,269,995
900,000
760,000
1,981,000
1,420,000
17,256
3
12,564
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*

10,350,962 

Name

Dunde Yu

Maria Yi Xin

Wei Zhang

Jack Xu
Onward Choi
Directors and officers 
as a group

Exercise Price

(US$/
Share)

(RMB/
Share)(3)

0.100
0.226
0.0001
3.000
3.090
3.090
2.683
0.0001
1.670
0.0033
2.000
0.0001
0.0001
0.0001
2.683
0.0001
1.670
0.0033
3.090
0.0001
2.683
1.670
0.0033
N/A
N/A

—

0.688
1.554
0.001
20.627
21.245
21.245
18.447
0.001
11.482
0.023
13.751
0.001
0.001
0.001
18.447
0.001
11.482
0.023
21.245
0.001
18.447
11.482
0.023

Date of Grant
November 5, 2009
March 11, 2011
August 1, 2013
June 13, 2014
March 6, 2015
August 20, 2015
December 2, 2016
January 1, 2017
May 8, 2018
January 30, 2019
November 30, 2013
August 15,2014
March 6, 2015
August 20, 2015
December 2, 2016
January 1, 2017
May 8, 2018
January 30, 2019
August 20, 2015
August 20, 2015
December 2, 2016
May 8, 2018
January 30, 2019
May 9, 2018
May 9, 2018

Vesting
Schedule
4 years(1)
4 years(1)
4 years(1)
4 years(1)
4 years(1)
4 years(1)
4 years(1)
1 years(2)
4 years(1)
1 years(2)
4 years(1)
4 years(1)
4 years(1)
4 years(1)
4 years(1)
1 years(2)
4 years(1)
1 years(2)
4 years(1)
4 years(1)
4 years(1)
4 years(1)
1 years(2)
4 years(1)
4 years(1)

Date of Expiration

November 4, 2019
March 10, 2021
July 31, 2029
June 12, 2024
March 5, 2025
August 19, 2025
December 1, 2026
December 31, 2026
May 7, 2028
January 29, 2029
November 29, 2023
August 14, 2024
March 5, 2025
August 19, 2025
December 1, 2026
December 31, 2026
May 7, 2028
January 29, 2029
August 19, 2025
August 19, 2025
December 1, 2026
May 7, 2028
January 29, 2029
May 8, 2028
May 8, 2028

—

—

—

—

*

Shares underlying vested options less than 1% of our total outstanding shares.

† Denotes restricted share award; all other awards in this table are option awards.

(1) Pursuant to the relevant award agreement, 1/4 of the ordinary shares underlying the option or restricted shares shall vest on the first anniversary of the 
date of grant, and 1/48 of the remaining ordinary shares underlying the option or restricted shares shall vest on a monthly basis in the following three 
years. However, the option or restricted shares may be exercised, to the extent vested, only (a) in connection with or after certain triggering events if the 
option is assumed by a company whose shares are listed on a securities exchange, or (b) unless otherwise allowed by the plan administrator in its sole 
discretion, if the option holder or holder of restricted shares obtains all the necessary governmental approvals and consents required for the issuance of 
such shares.

95

(2) Pursuant to the relevant award agreement, 1/12 of the ordinary shares underlying the option shall vest on a monthly basis. However, the option may be 
exercised, to the extent vested, only (a) in connection with or after certain triggering events if the option is assumed by a company whose shares are listed 
on a securities exchange, or (b) unless otherwise allowed by the plan administrator in its sole discretion, if the option holder obtains all the necessary 
governmental approvals and consents required for the issuance of such shares.

(3) The prices in Renminbi  were translated using the rate of US$1.00  =  RMB6.9618, the exchange rate in  effect as of December 31, 2019, solely for the 

convenience of the readers.

C.

Board Practices

Board of Directors

Our board of directors currently consists of ten directors. A director is not required to hold any shares in our company. A director may vote with 
respect to  any  contract,  proposed  contract,  or arrangement in which  he  or she  is interested provided (a) such director has declared the  nature of  his or  her 
interest, whether material or not, at the earliest meeting of the board at which it is practicable to do so, either specifically or by way of a general notice, (b) 
such director has not been disqualified by the chairman of the relevant board meeting, and (c) if such contract or arrangement is a transaction with a related 
party,  such  transaction  has  been  approved  by  the  audit  committee  in  accordance  with  the  Nasdaq  rules.  The  directors  may  exercise  all  the  powers  of  the 
company to borrow money, mortgage its business, property and uncalled capital, and issue debentures or other securities whenever money is borrowed or as 
security for any obligation of the company or of any third party.

Committees of the Board of Directors

We have three committees of the board of directors: the audit committee, the compensation committee and the nominating and corporate governance 
committee under the board of directors. We have adopted a charter for each of the three committees. Each committee’s members and functions are described 
below.

Audit Committee. Our audit committee consists of Mr. Onward Choi, Mr. Jack Xu and Ms. Cindy Chen and is chaired by Mr. Choi. Each of Mr. 
Choi,  Mr.  Xu  and  Ms.  Chen  satisfies  the  “independence”  requirements  of  Rule  5605(a)(2)  of  the  Nasdaq  Stock  Market  Rules  and  meet  the  independence 
standards under Rule 10A-3 under the Securities Exchange Act of 1934, as amended. Our board of directors has determined that each of Mr. Choi and Mr. Xu 
qualifies as an “audit committee financial expert” within the meaning of Item 407(d) of Regulation S-K under the Securities Act of 1933, as amended. The 
audit committee oversees our accounting and financial reporting processes and the audits of the financial statements of our company. The audit committee is 
responsible for, among other things:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

selecting the independent registered public accounting firm and pre-approving all auditing and non-auditing services permitted to be performed 
by the independent registered public accounting firm;

reviewing with the independent registered public accounting firm any audit problems or difficulties and management’s response;

reviewing and approving all proposed related party transactions, as defined in Item 404 of Regulation S-K under the Securities Act;

discussing the annual audited financial statements with management and the independent registered public accounting firm;

reviewing major issues as to the adequacy of our internal controls and any special audit steps adopted in light of material control deficiencies;

reviewing and reassessing annually the adequacy of our audit committee charter;

96

(cid:120) meeting separately and periodically with management and the independent registered public accounting firm; and

(cid:120) monitoring compliance with our code of business conduct and ethics, including reviewing the adequacy and effectiveness of our procedures to 

ensure proper compliance.

Compensation Committee. Our compensation committee consists of Mr. Onward Choi, Mr. Shengli Hu and Mr. Jack Xu, and is chaired by Mr. Choi. 
Each of Mr. Choi, Mr. Hu and Mr. Xu, satisfies the “independence” requirements of Rule 5605(a)(2) of the Nasdaq Stock Market Rules. The compensation 
committee  assists  the  board  in  reviewing  and  approving  the  compensation  structure,  including  all  forms  of  compensation,  relating  to  our  directors  and 
executive  officers.  Our  chief  executive  officer  may  not  be  present  at  any  committee  meeting  during  which  his  compensation  is  deliberated  upon.  The 
compensation committee is responsible for, among other things:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

reviewing and approving, or recommending to the board for its approval, the compensation for our chief executive officer and other executive 
officers;

reviewing and recommending to the board for determination with respect to the compensation of our non-employee directors;

reviewing periodically and approving any incentive compensation or equity plans, programs or similar arrangements; and

selecting  compensation  consultant,  legal  counsel  or  other  adviser  only  after  taking  into  consideration  all  factors  relevant  to  that  person’s 
independence from management. 

Nominating  and  Corporate  Governance  Committee.  Our  nominating  and  corporate  governance  committee  consists  of  Mr.  Jack  Xu,  Mr.  Onward 
Choi and Mr. Frank Lin, and is chaired by Mr. Xu. Each of Mr. Xu, Mr. Choi and Mr. Lin satisfies the “independence” requirements of Rule 5605(a)(2) of the 
Nasdaq Stock Market Rules. The nominating and corporate governance committee assists the board in selecting individuals qualified to become our directors 
and in determining the composition of the board and its committees. The nominating and corporate governance committee is responsible for, among other 
things:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

recommending nominees to the board for election or re-election to the board, or for appointment to fill any vacancy on the board;

reviewing  annually  with  the  board  the  current  composition  of  the  board  with  regards  to  characteristics  such  as  independence,  age,  skills, 
experience and availability of service to us;

selecting and recommending to the board the names of directors to serve as members of the audit committee and the compensation committee, as 
well as of the nominating and corporate governance committee itself;

developing  and  reviewing  the  corporate  governance  principles  adopted  by  the  board  and  advising  the  board  with  respect  to  significant 
developments in the law and practice of corporate governance and our compliance with such laws and practices; and

evaluating the performance and effectiveness of the board as a whole.

Terms of Directors and Executive Officers

All directors hold office until they are removed by ordinary resolution of the shareholders or become disqualified from being a director in accordance 
with the terms of our articles of association. In addition, the service agreements between us, our subsidiaries, if applicable, and the directors do not provide 
benefits  upon  termination  of  their  service.  Director  nominations  by  the  board  of  directors  are  subject  to  the  approval  of  our  corporate  governance  and 
nominating committee. Our shareholders may remove any director by ordinary resolution and may in like manner appoint another person in his stead. A valid 
ordinary resolution requires (i) a majority of the votes cast at a shareholder meeting (in person or by proxy) that is duly constituted and meets the quorum 
requirement; or (ii) approval by unanimous written shareholder resolutions. Officers are elected by and serve at the discretion of the board of directors. For the 
periods of service of our directors as of December 31, 2019, see “—A. Directors and Senior Management.”

97

Duties of Directors

Under Cayman Islands law, our directors have a duty of loyalty to act honestly in good faith with a view to our best interests. Our directors also have 
a duty to exercise the skill they actually possess and such care and diligence that a reasonably prudent person would exercise in comparable circumstances. In 
fulfilling their duty of care to us, our directors must ensure compliance with our memorandum and articles of association. A shareholder may have the right to 
seek damages in our name if a duty owed by our directors is breached. You should refer to “Item 10.B. Additional Information—Memorandum and Articles of 
Association—Differences in Corporate Law—Directors’ Fiduciary Duties.”

D.

Employees

We  had  a  total  of  6,841,  7,355,  and  6,188  employees  as  of  December  31,  2017,  2018  and  2019,  respectively.  The  following  table  sets  forth  the 

numbers of our employees, categorized by function, as of December 31, 2019:

Function
Management and administration
Customer service center
Sales and marketing
Research and product development
Offline retail stores and local tour operators
Total

Number of
Employees

610
1,680
509
1,430
1,959
6,188

We  enter  into  standard  employment  agreements  with  all  our  employees.  We  also  enter  into  confidentiality  agreements  with  certain  directors  and 
executive  officers  that  impose  confidentiality  obligations  until  the  relevant  information  becomes  public  or  is  no  longer  considered  confidential  by  us.  In 
addition  to  salaries  and  benefits,  we  provide  stock-based  compensation  and  performance-based  bonuses  for  our  employees  and  commission-based 
compensation for our sales personnel.

As  required  by  regulations  in  China,  we  participate  in  various  employee  social  security  plans  that  are  organized  by  municipal  and  provincial 
governments,  including  pension  insurance,  medical  insurance,  unemployment  insurance,  maternity  insurance,  job-related  injury  insurance  and  a  housing 
provident fund. We are required by PRC laws to make contributions to employee social security plans at specified percentages of the salaries, bonuses and 
certain allowances of our employees.

Our success depends on our ability to attract, retain and motivate qualified personnel. We believe that we maintain a good working relationship with 

our employees, and we have not experienced any significant labor disputes.

E.

Share Ownership 

The following table sets forth information with respect to the beneficial ownership of our shares as of March 31, 2020 by:

(cid:120)

(cid:120)

each of our current directors and executive officers; and

each person known to us to own beneficially more than 5% of our shares.

See “—B. Compensation—Share Incentive Plans” for more details on options and restricted shares granted to our directors and executive officers.

The calculations in the table below are based on (i) 370,102,951 ordinary shares outstanding as of March 31, 2020, including 17,373,500 Class B 
ordinary shares outstanding and 352,729,451 Class A ordinary shares outstanding (excluding 19,228,593 Class A ordinary shares, represented by 6,409,531 
American depositary shares, repurchased and reserved for the future exercise of options or the vesting of other awards under the 2008 Plan and the 2014 Plan).

98

Beneficial ownership is determined in accordance with the rules and regulations of the SEC. In computing the number of shares beneficially owned 
by a person and the percentage ownership of that person, we have included shares that the person has the right to acquire within 60 days, including through the 
exercise  of  any  option,  warrant,  or  other  right  or  the  conversion  of  any  other  security.  These  shares,  however,  are  not  included  in  the  computation  of  the 
percentage ownership of any other person.

Class A
Ordinary
Shares

Class B
Ordinary
Shares

Total
Ordinary
Shares

%†

Voting
Power††

Directors and Executive Officers:*
Dunde Yu(1)
Kun Li(2)
Jie Zhu(3)
Shengli Hu(4)
Cindy Chen(5)
Frank Lin(6)
Tao Yang (7)
Haifeng Yan(8)
Onward Choi
Jack Xu(9)
Maria Yi Xin
Wei Zhang
All directors and executive officers as a group

Principal Shareholders:
Affiliates of HNA Tourism (10)
Affiliates of JD.com, Inc.(11)
DCM V, L.P. and Affiliates(12)
Unicorn Riches Limited(13)
Dragon Rabbit Capital Limited(14)
Fullshare Holdings Limited (15)

11,988,665
100,786,465
100,786,465
78,061,780
27,436,780
31,829,512
12,481,034
—
**
**
**
**
264,216,533

100,786,465
78,061,780
31,829,512
27,436,780
4,104,137
13,410,641

10,423,503
—
—
—
—
—
—
—
—
—
—
—
10,423,503

—
—
—
—
10,423,503
6,949,997

22,412,168
100,786,465
100,786,465
78,061,780
27,436,780
31,829,512
12,481,034
—
**
**
**
**
274,640,036

100,786,465
78,061,780
31,829,512
27,436,780
14,527,640
20,360,638

5.9
27.2
27.2
21.1
7.4
8.6
3.4
—
**
**
**
**
72.4

27.2
21.1
8.6
7.4
3.9
5.5

21.8
19.1
19.1
14.8
5.2
6.0
2.4
—
**
**
**
**
68.7

19.1
14.8
6.0
5.2
20.6
15.8

*

Except  for  Kun  Li,  Jie  Zhu,  Shengli  Hu,  Cindy  Chen,  Frank  Lin,  Tao  Yang,  Haifeng  Yan  and  Jack  Xu,  the  business  address  of  our  directors  and 
executive officers is Tuniu Building, No. 699-32, Xuanwudadao, Xuanwu District, Nanjing, Jiangsu Province 210042, PRC.

** Shares underlying vested options of less than 1% of our total outstanding shares on an as-converted basis.

†

For each person and group included in this column, percentage ownership is calculated by dividing the number of ordinary shares beneficially owned by 
such  person  or  group  by  the  sum  of  the  total  number  of  ordinary  shares  outstanding  as  of  March  31,  2020,  which  is  370,102,951  ordinary  shares 
outstanding, including 17,373,500 Class B ordinary shares outstanding and 352,729,451 Class A ordinary shares outstanding (excluding the 19,228,593 
 Class  A  ordinary  shares,  represented  by  6,409,531  ADSs,  repurchased  and  reserved  for  the  future  exercise  of  options  or  the  vesting  of  other  awards 
under the 2008 Plan and the 2014 Plan), plus the number of ordinary shares such person or group has the right to acquire, including upon exercise of 
options and vesting of restricted shares and restricted share units, within 60 days after March 31, 2020.

†† For each person and group included in this column, percentage ownership percentage of total voting power represents voting power based on both Class 
A and Class B ordinary shares held by such person or group, and the ordinary shares such person or group has the right to acquire upon exercise of the 
stock options or warrants within 60 days after March 31, 2020, with respect to the total voting power based on all the outstanding shares of our Class A 
and Class B ordinary shares as a single class. Each holder of Class A ordinary shares is entitled to one vote per Class A ordinary share. Each holder of our 
Class B ordinary shares is entitled to ten votes per Class B ordinary share. Our Class B ordinary shares are convertible at any time by the holder into Class 
A ordinary shares on a share-for-share basis.

99

(1) Represents (i) 7,884,528 Class A ordinary shares underlying the options that have become fully vested as of March 31, 2020 or will become fully vested 
within 60 days after March 31, 2020, and (ii) 4,104,137 Class A ordinary shares and 10,423,503 Class B ordinary shares held by Dragon Rabbit Capital 
Limited,  a  British  Virgin  Islands  company.  Dragon  Rabbit  Capital  Limited  is  wholly  owned  by  Longtu  Holdings  Limited,  a  British  Virgin  Islands 
company which is wholly owned by a trust, of which Mr. Yu’s family is the beneficiary.

(2) Represents (i) 90,909,091 class A ordinary shares held by BHR Winwood Investment Management Limited and (ii) 9,877,374 class A ordinary shares 
held  by  Hong  Kong  Praise  Tourism  Investment  Limited.  The  business  address  of  Mr.  Li  is  Hainan  Airlines  Plaza,  26A  Xiao  Yun  Road,  Chaoyang 
District, Beijing, PRC.

(3) Represents (i) 90,909,091 class A ordinary shares held by BHR Winwood Investment Management Limited and (ii) 9,877,374 class A ordinary shares 
represented by 3,292,458 American Depository Shares held by Hong Kong Praise Tourism Investment Limited. The business address of Mr. Zhu is 20F, 
Tower A, Hainan Airlines Plaza, B-2, East 3rd Ring North Road, Chaoyang District, Beijing, PRC.

(4) Represents (i) 65,625,000 Class A ordinary shares held by Fabulous Jade Global Limited and (ii) 12,436,780  Class A ordinary shares held by JD.com 
E-Commerce  (Investment)  Hong  Kong  Corporation  Limited.  The  business  address  of  Mr.  Hu  is  15F,  Building  C,  No.  18  Kechuang  11  Street,  BDA, 
Beijing, PRC

(5) Represents 27,436,780 Class A ordinary shares held by Unicorn Riches Limited. The business address of Ms. Chen is 6F, South Tower C, Raycom Info 

Tech Park, No. 2 Kexueyuan Nanlu, Haidian District, Beijing, 100190, PRC.

(6) Represents (i) 19,952,556 Class A ordinary shares held by DCM V, L.P., (ii) 486,864 Class A ordinary shares held by DCM Affiliates Fund V, L.P., (iii) 
7,640,092 Class A ordinary shares held by DCM Hybrid RMB Fund, L.P., (iv) 3,541,670 Class A ordinary shares held by DCM Ventures China Turbo 
Fund, L.P., and (v) 208,330 Class A ordinary shares held by DCM Ventures China Turbo Affiliates Fund, L.P. The business address of Mr. Lin is Unit 1, 
Level 10, Tower W2, Oriental Plaza, Dong Cheng District, Beijing, PRC.

(7) Represents 12,481,034 Class A ordinary shares held by Ctrip Investment Holding Ltd. The business address of Mr. Yang is Building 16, Sky SOHO, No. 

968 Jinzhong Road, Shanghai, PRC.

(8) The business address of Mr. Yan is No. 39, High-tech 6th Road, Binhai High-tech Industrial Park, Binhai High-Tech District, Tianjin, PRC.

(9) The business address of Mr. Xu is 3000 Sand Hill Road, Building 4, Suite 100; Menlo Park, CA 94025.

(10) Represents (i) 90,909,091 class A ordinary shares held by BHR Winwood Investment Management Limited and (ii) 9,877,374 class A ordinary shares 
represented by 3,292,458 Amercian Depository Shares held by Hong Kong Praise Tourism Investment Limited (HK Praise Tourism) . BHR Winwood 
Investment  Management  Limited  is  a  company  incorporated  in  Hong  Kong  and  wholly  owned  by  an  affiliated  fund  of  HNA  Tourism.  The  business 
address  of  BHR  Winwood  Investment  Management  Limited  is  Unit  3101,  31/F,  tower  2,  China  Central  Place,  79  Jianguo  Road,  Chaoyang  District, 
Beijing  100025,  PRC.  HK  Praise  Tourism  is  a  company  organized  under  the  laws  of  Hong  Kong,  and  is  a  nominee  of  Beijing  Capital  Airlines  Co. 
Limited, a controlled subsidiary of HNA Tourism. The business address of HK Praise Tourism is Unit 402, 4th Floor, Fairmont House No. 8 Cotton Tree 
Drive, Admiralty, Hong Kong. We refer to BHR Winwood Investment Management Limited and HK Praise Tourism as “Affiliates of HNA Tourism.” 

(11) Represents (i) 65,625,000 Class A ordinary shares held by Fabulous Jade Global Limited, and (ii) 12,436,780 Class A ordinary shares held by JD.com 
E-commerce  (Investment)  Hong  Kong  Corporation  Limited.  The  business  address  of  Fabulous  Jade  Global  Limited  is  P.O.  Box  957,  Offshore 
Incorporations Centre, Road Town, Tortola, British Virgin Islands. Fabulous Jade is a wholly-owned subsidiary of JD.com Investment Limited, which in 
turn is a  wholly-owned subsidiary of  JD.com, Inc., a  Nasdaq listed company. The business  address  of JD.com E-Commerce (Investment) Hong  Kong 
Corporation Limited is Suite 1203, 12th Floor, Ruttonjee House, 11 Duddell Street Central, Hong Kong. JD.com E-Commerce (Investment) Hong Kong 
Corporation Limited is a wholly-owned subsidiary of JD.com E-Commerce (Technology) Hong Kong Corporation Limited, which in turn is a wholly-
owned subsidiary of JD.com, Inc. We refer to Fabulous Jade Global Limited and JD.com E-Commerce (Investment) Hong Kong Corporation Limited as 
“Affiliates of JD.com, Inc.”

100

(12) Represents (i) 19,952,556 Class A ordinary shares held by DCM V, L.P., (ii) 486,864 Class A ordinary shares held by DCM Affiliates Fund V, L.P., (iii) 
7,640,092 Class A ordinary shares held by DCM Hybrid RMB Fund, L.P., (iv) 3,541,670 Class A ordinary shares held by DCM Ventures China Turbo 
Fund, L.P., and (v) 208,330  Class A ordinary shares held by DCM Ventures China Turbo Affiliates Fund, L.P. The general partner of DCM V, L.P. and 
DCM Affiliates Fund V, L.P. is DCM Investment Management V, L.P., whose general partner is DCM International V, Ltd. DCM International V, Ltd., 
through DCM Investment Management V, L.P., has the sole voting and investment power over these shares, and such voting and investment power is 
exercised  by K. David Chao, Thomas Blaisdell and Peter  W.  Moran, the  directors  of DCM  International  V, Ltd.  The general  partner of  DCM Hybrid 
RMB Fund, L.P. is DCM Hybrid RMB Fund Investment Management, L.P., whose general partner is DCM Hybrid RMB Fund International Ltd. DCM 
Hybrid RMB Fund International Ltd., through DCM Hybrid RMB Fund Investment Management, L.P., has the sole voting and investment power over 
these shares, and such voting and investment power is exercised by K. David Chao, Thomas Blaisdell, Jason Krikorian, and Peter W. Moran, the directors 
of DCM Hybrid RMB Fund International Ltd. The general partner of DCM Ventures China Turbo Fund, L.P. and DCM Ventures China Turbo Affiliates 
Fund,  L.P.  is  DCM  Turbo  Fund  Investment  Management,  L.P.,  whose  general  partner  is  DCM  Turbo  Fund  International,  Ltd.  DCM  Turbo  Fund 
International, Ltd., through DCM Turbo Fund Investment Management, L.P., has the sole voting and investment power over these shares, and such voting 
and investment power is exercised by K. David Chao and Jason Krikorian, the directors of DCM Turbo Fund International, Ltd. The business address of 
DCM V, L.P., DCM Affiliates Fund V, L.P., DCM Hybrid RMB Fund, L.P., DCM Ventures China Turbo Fund, L.P. and DCM Ventures China Turbo 
Affiliates Fund, L.P. is 2420 Sand Hill Road, Suite 200, Menlo Park, CA 94025, the United States. 

(13) The business address of Unicorn Riches Limited is c/o Hony Capital Limited, Suite 2701, One Exchange Square, Central, Hong Kong. Unicorn Riches 
Limited is a wholly-owned subsidiary of Hony Capital Fund V, L.P. Hony Capital Fund V. L.P.’s general partner is Hony Capital Fund V GP, L.P. Hony 
Capital Fund V GP, L.P.’s general partner is Hony Capital Fund V GP Limited. John Huan Zhao and Legend Holdings Corporation, have 80% and 20%, 
respectively, equity ownership of Hony Capital Fund V GP Limited. 

(14) Dragon Rabbit Capital Limited is wholly owned by Longtu Holdings Limited is a British Virgin Islands company which is wholly owned by a trust, of 
which Mr. Yu’s family is the beneficiary. The business address of Dragon Rabbit Capital Limited is Quastisky Building, P.O. Box 4389, Road Town, 
Tortola, British Virgin Islands.

(15) Represents (i) 13,410,641 Class A ordinary shares (directly or in the form of ADSs) and (ii) 6,949,997 Class B ordinary shares held by Verne Capital 
Limited. Verne Capital Limited is a wholly owned subsidiary of Five Seasons XV Limited. Five Seasons XV Limited is a wholly owned subsidiary of 
Fullshare Value Fund II L.P.. Fullshare Investment Management III Limited is the general partner of Fullshare Value Fund II L.P., and is wholly owned 
by  Five  Seasons  XII  Limited,  which  is  a  wholly  owned  subsidiary  of  Fullshare  Holdings  Limited.  Accordingly,  Fullshare  Holdings  Limited  and  its 
affiliates may be deemed to beneficially own the securities directly held by Verne Capital Limited. The business address of Fullshare Holdings Limited is 
Unit 2805, Level 28 Admiralty Centre Tower One 18 Harcourt Road, Admiralty Hong Kong. 

To our knowledge, as of March 31, 2020, 111,794,034 of our outstanding ordinary shares are held by five record holders in the United States. The 
total  number  of  shares  held  by  the  five  record  holders  in  the  United  States  represents  30.21%  of  our  total  outstanding  shares.  This  includes  87,.604,614 
ordinary shares (excluding 19,228,593 Class A ordinary shares, represented by 6,409,531 American depositary shares, repurchased and reserved for the future 
exercise of options or the vesting of other awards under the 2008 Plan and the 2014 Plan) held of record by JPMorgan Chase Bank, N.A., the depositary of our 
ADS  program.  The  number  of  beneficial  owners  of  our  ADSs  in  the  United  States  is  likely  to  be  much  larger  than  the  number  of  record  holders  of  our 
ordinary shares in the United States. We are not aware of any arrangement that may, at a subsequent date, result in a change of control of our company.

Item 7.

Major Shareholders and Related Party Transactions

A.

Major Shareholders

Please refer to “Item 6.E Directors, Senior Management and Employees—Share Ownership.”

101

B.

Related Party Transactions

Contractual Arrangements

For  a  description  of  the  contractual  arrangements  among  Beijing  Tuniu,  Nanjing  Tuniu  and  the  shareholders  of  Nanjing  Tuniu,  see  “Item  4.C. 

Information on the Company—Organizational Structure.” See also “Item 3.D. Key Information—Risk Factors—Risks Related to Our Corporate Structure.”

Private Placements, Repurchase and Redesignation

See “Item 5.B. Operating and Financial Review and Prospects—Liquidity and Capital Resources.”

Relationship with Ctrip

Ctrip purchased 5,000,000 Class A ordinary shares in a private placement concurrent with our initial public offering, an additional 3,731,034 Class A 
ordinary shares for a total of US$15,000,000 through a private placement transaction in December 2014 as well as an additional 3,750,000 Class A ordinary 
shares for a total of US$20,000,000 through a private placement transaction in May 2015. We conduct transactions in the ordinary course of business with 
Ctrip on the terms of arm-length transactions. We sell our packaged tours through Ctrip’s online platform and the commission fees to Ctrip were insignificant. 
We purchased travelling products from Ctrip’s online platform, which were insignificant. Revenues from Ctrip consist of commission fees for the booking of 
hotel rooms and air tickets through our online platform, amounting to RMB61.5 million, RMB161.7 million and RMB65.7 million(US$9.4 million) for the 
years ended December 31, 2017, 2018 and 2019, respectively. As of December 31, 2018 and 2019, amounts due from Ctrip amounted to RMB11.1 million 
and  RMB  23.8  million  (US$3.4  million),  respectively,  and  amounts  due  to  Ctrip  amounted  to  RMB73.2  million  and  RMB27.1  million  (US$3.9  million), 
respectively.

Relationship with JD.com, Inc.

On May 8, 2015, we issued 65,625,000 Class A ordinary shares to Fabulous Jade Global Limited, a subsidiary of JD.com, Inc., for a consideration of 
RMB1,528.2 million in cash and RMB660.2 million representing the fair value of business resource contributed by JD.com, Inc., which included the exclusive 
right to operate the leisure travel channel for both JD.com, Inc.’s website and mobile application, preferred partnership with JD.com, Inc. for hotel and air 
ticket reservation service, its internet traffic support and marketing support for the leisure travel channel for a period of five years starting from August 2015. 
We also purchased travelling products from JD’s channels at the amount of RMB nil, RMB23.5 million and RMB49.4 million (US$7.1 million) for the years 
ended December 31, 2017, 2018 and 2019, respectively. As of December 31, 2018 and 2019, amounts due from JD.com, Inc. amounted to RMB50.3 million 
and RMB3.7 million (US$0.5 million), respectively, and amounts due to JD.com, Inc. amounted to RMB2.4 million and RMB0.1 million (US$19 thousand), 
respectively.

Relationship with HNA Tourism Group

In November 2015, we entered into a strategic partnership with HNA Tourism through a share subscription agreement, pursuant to which (i) HNA 
Tourism  invested  US$500  million  in  our  company  in  January  2016  through  the  acquisition  of  90,909,091  newly  issued  Class  A  ordinary  shares  of  our 
company by one of its affiliates, and (ii) HNA Tourism agreed to provide us with access to its premium airlines and hotels resources at a preferential rate, in 
compliance with applicable fair competition market rules, and we undertook to acquire no less than US$100 million products and services sourced from HNA 
Tourism until June 30, 2018. The transaction contemplated by the share subscription agreement was completed on in January 2016. In connection with the 
strategic  partnership  with  HNA  Tourism,  we  entered  into  an  investor  rights  agreement  with  HNA  Tourism  in  November  2015,  which  was  subsequently 
amended in December 2015 and February 2016, to govern certain rights and obligations of us and HNA Tourism. We have purchased RMB394.7 million, 
RMB588.9  million  and  RMB443.1  million  (US$63.6  million)  air  tickets  from  HNA  Tourism  for  the  years  ended  December  31,  2017,  2018  and  2019, 
respectively. We sold travelling products through an affiliate of HNA Tourism’s distribution channels and the revenues were insignificant.

In December 2017, we provided financing to an affiliate of HNA Tourism (the "HNA Affiliate") amounting to RMB40.0 million (US$5.7 million) by 
purchasing private placement notes issued by the HNA Affiliate (the “Notes Financing”), with the interest rate of 8.5%, which was repayable in one year. The 
Notes Financing was guaranteed by another affiliate of HNA Tourism. The Notes Financing was extended for one year upon original maturity in December 
2018 with the same interest rate and was further pledged by certain equity investment held by HNA Affiliate. In May 2018, we provided financing in the form 
of accounts receivable factoring arrangement (the “Loan Financings”) to another affiliate of HNA Tourism amounting to RMB500 million (US$71.8 million) 
with  the  average  interest  rate  of  14%  per  annum  and  service  fee  rate  of  6%,  which  were  repayable  in  one  year.  The  Loan Financings  were  guaranteed  by 
another affiliate of HNA Tourism. The Loan Financings were extended for one year upon original maturity in May 2019 with interest rate decreased to 6% per 
annum.  We  have  received  requests  from  these  borrowers  for  extension  of  maturity  of  the  Notes  Financing  and  Loan  Financings  for  another  one  year  to 
December 2020 and May 2021, respectively.

As of December 31, 2019, we reviewed the recoverability of above Notes Financing and Loan Financings to reflect the credit risk associated with the 
respective outstanding balances. As of December 31, 2019, we recorded an allowance provision of RMB1.9 million (US$0.3 million) and RMB21.3 million 
(US$3.1 million) for the Notes Financing and the Loan Financings, respectively. As of December 31, 2019, the carrying value of the Notes Financing and the 
Loan  Financings  were  RMB44.8  million  (US$6.4  million)  and  RMB512.8  million  (US$73.4  million),  respectively,  which  were  presented  in  non-current 
assets, based on management’s estimates of time for collection. The interest income and service fee for the Notes Financing and the Loan Financings were 
RMB70.0 million and RMB27.8 million (US$4.0 million) for the years ended December 31, 2018 and 2019, respectively.

As of December 31, 2018, amounts due from HNA Tourism amounted to RMB635.1 million. As of December 31, 2019, amounts due from HNA 
Tourism amounted to RMB37.7 million (US$5.4 million), long-term amounts due from HNA Tourism amounted to RMB557.6 million (US$80.1 million), 
and amounts due to HNA Tourism amounted to RMB2.5 million (US$0.4 million).

Relationship with Black Fish Group Limited

Haifeng Yan, our director, founded Black Fish Group Limited (“Black Fish”). In 2017, we disposed several subsidiaries to Black Fish with nominal 
consideration.  As  of  the  disposal  date,  these  subsidiaries  were  in  deficit  positions  and  disposal  gain  was  insignificant  in  our  consolidated  statement  of 
comprehensive income.

In 2017, Black Fish entered into cooperation agreements with us for provision of services in relation to our online lending services. The amount of 
service fees charged by Black Fish was RMB155.9 million for the year ended December 31, 2017. Black Fish also purchased loan receivable assets related to 
the lending business from us at the consideration of RMB140.0 million in 2017 as we terminated these cooperation agreements and stopped granting loans to 
individuals in 2017. We have not transacted with Black Fish for the years ended December 31 2018 and 2019.

Relationship with Fullshare Holdings Limited

Fullshare Holdings Limited (“Fullshare”) is our principal shareholder. During the year ended December 31, 2018, Fullshare made several 
prepayments to us for travelling products, which was RMB1.6 million in 2018. Fullshare has not made any prepayments to us in 2019. The amounts due to 
Fullshare were RMB1.6 million and nil as of December 31, 2018 and 2019, respectively.

Employment Agreements and Indemnification Agreements

See “Item 6.B. Directors, Senior Management and Employees—Compensation.”

Share Incentive Plans

See “Item 6.B. Directors, Senior Management and Employees—Compensation.”

C.

Interests of Experts and Counsel

Not applicable. 

102

Item 8.

Financial Information

A.

Consolidated Statements and Other Financial Information

See “Item 18. Financial Statements.”

Legal Proceedings

From time to time, we may be involved in legal proceedings in the ordinary course of our business. We are not currently a party to any material legal 

or administrative proceedings.

Dividend Policy

Our board of directors has discretion as to whether to distribute dividends, subject to applicable laws. Even if our board of directors decides to pay 
dividends, the form, frequency and amount will depend upon our future operations and earnings, capital requirements and surplus, general financial condition, 
contractual restrictions and other factors that our board of directors may deem relevant. If we pay any dividends, we will pay our ADS holders to the same 
extent as holders of our ordinary shares, subject to the terms of the deposit agreement, including the fees and expenses payable thereunder. See “Item 12.D. 
Description  of  Securities  Other  than  Equity  Securities—American  Depositary  Shares.”  Cash  dividends  on  our  ordinary  shares,  if  any,  will  be  paid  in  U.S. 
dollars.

We have not previously declared or paid cash dividends  and we have no plan to declare or pay any dividends in the  near future on our shares or 

ADSs. We currently intend to retain most, if not all, of our available funds and any future earnings to operate and expand our business.

We  are  a  holding  company  incorporated  in  the  Cayman  Islands.  We  rely  principally  on  dividends  from  our  PRC  subsidiaries  for  our  cash 
requirements, including any payment of dividends to our shareholders. PRC regulations may restrict the ability of our PRC subsidiaries to pay dividends to us. 
See “Item 4.B. Information on the Company—Business Overview—PRC Regulation—Regulations on Dividend Distribution” and “Item 12.D. Description of 
Securities Other than Equity Securities— American Depositary Shares.” Cash dividends on our common shares, if any, will be paid in U.S. dollars.

B.

Significant Changes

Except  as  disclosed  elsewhere  in  this  annual  report,  we  have  not  experienced  any  significant  changes  since  the  date  of  our  audited  consolidated 

financial statements included in this annual report.

Item 9.

The Offer and Listing

A.

Offering and Listing Details

See “—C. Markets.” 

103

B.

Plan of Distribution

Not applicable.

C.

Markets

Our ADSs, each representing three Class A ordinary shares of ours, have been listed on Nasdaq since May 9, 2014 under the symbol “TOUR.”

D.

Selling Shareholders

Not applicable.

E.

Dilution

Not applicable.

F.

Expenses of the Issue

Not applicable.

Item 10.

Additional Information

A.

Share Capital

Not applicable.

B.

Memorandum and Articles of Association 

We  are  a  Cayman  Islands  company  and  our  affairs  are  governed  by  our  memorandum  and  articles  of  association  and  the  Companies  Law  (2020 
Revision) of the Cayman Islands, which we refer to as the Companies Law below. The following are summaries of material provisions of our fifth amended 
and restated memorandum and articles of association that became effective immediately prior to the completion of our initial public offering in May 2014, 
insofar as they relate to the material terms of our ordinary shares.

Registered Office and Objects

Our registered office in the Cayman Islands is located at International Corporation Services Ltd., P.O. Box 472, 2nd Floor, Harbour Place, 103 South 
Church Street, George Town, Grand Cayman KY1-1106, Cayman Islands, or at such other place as our board of directors may from time to time decide. The 
objects for which our company is established are unrestricted and we have full power and authority to carry out any object not prohibited by the Companies 
Law, as amended from time to time, or any other law of the Cayman Islands.

104

Board of Directors

See “Item 6.C. Directors, Senior Management and Employees—Board Practices.”

Ordinary Shares

General. Our authorized share capital is US$100,000 divided into 1,000,000,000 shares, with a par value of US$0.0001 each, which will be divided 
into 780,000,000 Class A ordinary shares with a par value of US$0.0001 each, 120,000,000 Class B ordinary shares with a par value of US$0.0001 each, and 
100,000,000 shares of a par value of US$0.0001 each of such class or classes (however designated) as our board of directors may determine. Holders of Class 
A ordinary shares and Class B ordinary shares have the same rights except for voting and conversion rights. All of our outstanding ordinary shares are fully 
paid and non-assessable. Certificates representing the ordinary shares are issued in registered form. Our shareholders who are non-residents of the Cayman 
Islands may freely hold and transfer their ordinary shares.

Dividends. The holders of our ordinary shares are entitled to such dividends as may be declared by our board of directors. Our current articles of 
association provide that dividends may be declared and paid out of our profits, realized or unrealized, or from any reserve set aside from profits which our 
board of directors determine is no longer needed. Dividends may also be declared and paid out of share premium account or any other fund or account which 
can be authorized for this purpose in accordance with the Companies Law. Holders of Class A ordinary shares and Class B ordinary shares are entitled to the 
same amount of dividends, if declared.

Voting Rights. In respect of all matters subject to a shareholders’ vote, each Class A ordinary share is entitled to one vote, and each Class B ordinary 
share is entitled to ten votes, voting together as one class. Voting at any meeting of shareholders is by show of hands unless a poll is demanded. A poll may be 
demanded by the chairman of such meeting or any shareholder present in person or by proxy. Each holder of our ordinary shares are entitled to vote such 
ordinary shares as are registered in his or her name on our register of members.

A  quorum  required  for  a  meeting  of  shareholders  consists  of  at  least  two  shareholders  who  hold  at  least  one  third  in  nominal  value  of  our  share 
capital  in  issue  at  the  meeting  present  in  person  or  by  proxy  or,  if  a  corporation  or  other  non-natural  person,  by  its  duly  authorized  representative. 
Shareholders’  meetings  may  be  held  annually.  Each  general  meeting,  other  than  an  annual  general  meeting,  shall  be  an  extraordinary  general  meeting. 
Extraordinary general meetings may be called by a majority of our board of directors or our chairman or upon a requisition of shareholders holding at the date 
of deposit of the requisition not less than one-third of the aggregate voting power of our company. Advance notice of at least 14 calendar days is required for 
the  convening  of  our  annual  general  meeting  and  other  general  meetings.  All  holders  of  ordinary  shares  are  permitted  to  attend  general  and  extraordinary 
meetings.

An ordinary resolution to be passed at a meeting by the shareholders requires the affirmative vote of a simple majority of the votes attaching to the 
ordinary  shares  cast  at  a  meeting,  while  a  special  resolution  requires  the  affirmative  vote  of  no  less  than  two-thirds  of  the  votes  cast  attaching  to  the 
outstanding ordinary shares at a meeting. A special resolution is required for important matters such as a change of name or making changes to our current 
memorandum and articles of association.

Conversion. Each Class B ordinary share can be convertible into one Class A ordinary share at any time by the holder. Class A ordinary shares are 
not convertible into Class B ordinary shares under any circumstances. Upon any transfer of Class B ordinary shares by a holder to any person or entity which 
is  not  an  affiliate  of  such  holder,  such  Class  B  ordinary  shares  will  be  automatically  and  immediately  converted  into  the  equivalent  number  of  Class  A 
ordinary shares.

Transfer of Ordinary Shares. Subject to the restrictions set out below, any of our shareholders may transfer all or any of his or her ordinary shares 

by an instrument of transfer in the usual or common form or any other form approved by our board of directors.

105

Our board of directors may, in its absolute discretion, decline to register any transfer of any ordinary share which is not fully paid up or on which we 

have a lien. Our board of directors may also decline to register any transfer of any ordinary share unless:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

the instrument of transfer is lodged with us, accompanied by the certificate for the ordinary shares to which it relates and such other evidence as 
our board of directors may reasonably require to show the right of the transferor to make the transfer;

the instrument of transfer is in respect of only one class of ordinary shares;

the instrument of transfer is properly stamped, if required;

in the case of a transfer to joint holders, the number of joint holders to whom the ordinary share is to be transferred does not exceed four;

the shares transferred are free of any lien in favor of the Company; and

a fee of such maximum sum as the Nasdaq Global Market may determine to be payable or such lesser sum as our directors may from time to 
time require is paid to us in respect thereof.

If our directors refuse to register a transfer they shall, within three months after the date on which the instrument of transfer was lodged, send to each 

of the transferor and the transferee notice of such refusal.

The registration of transfers may, after compliance with any notice required of the Nasdaq Global Market, be suspended and the register closed at 
such times and for such periods as our board of directors may from time to time determine, provided, however, that the registration of transfers shall not be 
suspended nor the register closed for more than 30 calendar days in a year.

Liquidation.  On  a  return  of  capital  on  winding  up  or  otherwise  (other  than  on  conversion,  redemption  or  purchase  of  ordinary  shares),  assets 
available for distribution among the holders of ordinary shares shall be distributed among the holders of the ordinary shares on a pro rata basis. If our assets 
available  for  distribution  are  insufficient  to  repay  all  of  the  paid-up  capital,  the  assets  will  be  distributed  so  that  the  losses  are  borne  by  our  shareholders 
proportionately. Any distribution of assets or capital to a holder of a Class A ordinary share and a holder of a Class B ordinary share will be the same in any 
liquidation event.

Calls on Ordinary Shares and Forfeiture of Ordinary Shares. Our board of directors may from time to time make calls upon shareholders for any 
amounts unpaid on their ordinary shares in a notice served to such shareholders at least 14 calendar days prior to the specified time of payment. The ordinary 
shares that have been called upon and remain unpaid are subject to forfeiture.

Redemption of Ordinary Shares. The Companies Law and our current articles of association permit us to purchase our own shares. In accordance 
with our current articles of association and provided the necessary shareholders or board approval have been obtained, we may issue shares on terms that are 
subject to redemption, at our option or at the option of the holders of these shares, on such terms and in such manner, including out of capital, as may be 
determined by our board of directors.

Alteration of Share Capital. We may from time to time by ordinary resolution increase the share capital by such sum, to be divided into shares of 
such classes and amount, as the resolution shall prescribe. We may by ordinary resolution: (a) consolidate and divide all or any of our share capital into shares 
of  a  larger  amount  than  its  existing  shares;  (b)  convert  all  or  any  of  our  paid  up  shares  into  stock  and  reconvert  that  stock  into  paid  up  shares  of  any 
denomination; (c) subdivide our existing shares, or any of them into shares of a smaller amount provided that in the subdivision the proportion between the 
amount paid and the amount, if any, unpaid on each reduced share shall be the same as it was in case of the share from which the reduced share is derived; and 
(d) cancel any shares that, at the date of the passing of the resolution, have not been taken or agreed to be taken by any person and diminish the amount of its 
share  capital  by  the  amount  of  the  shares  so  cancelled.  We  may  by  special  resolution  reduce  our  share  capital  and  any  capital  redemption  reserve  in  any 
manner authorised by law.

Variations of Rights of Shares. All or any of the special rights attached to any class of shares may, subject to the provisions of the Companies Law, 
be  materially  adversely  varied  with  the  written  consent  of  the  holders  of  three-fourths  of  the  issued  shares  of  that  class  or  with  the  sanction  of  a  special 
resolution passed at a general meeting of the holders of the shares of that class. The rights conferred upon the holders of the shares of any class issued shall 
not, unless otherwise expressly provided by the terms of issue of the shares of that class, be deemed to be materially adversely varied by the creation or issue 
of further shares ranking pari passu with such existing class of shares, or by the creation or issue of shares with preferred or other rights including, without 
limitation, the creation of shares with enhanced or weighted voting rights.

Inspection of Books and Records. Holders of our ordinary shares have no general right under Cayman Islands law to inspect or obtain copies of our 
list of shareholders or our corporate records. However, we will provide our shareholders with annual audited financial statements. See “—H. Documents on 
Display.”

106

Issuance of Additional Shares. Our current memorandum of association authorizes our board of directors to issue additional ordinary shares from 

time to time as our board of directors shall determine, to the extent of available authorized but unissued shares.

Our current memorandum of association also authorizes our board of directors to establish from time to time one or more series of preferred shares 

and to determine, with respect to any series of preferred shares, the terms and rights of that series, including:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

the designation of the series;

the number of shares of the series;

the dividend rights, dividend rates, conversion rights, voting rights; and

the rights and terms of redemption and liquidation preferences.

Our board of directors may issue preferred shares without action by our shareholders to the extent authorized but unissued. Issuance of these shares 

may dilute the voting power of holders of ordinary shares.

Anti-Takeover Provisions. Some provisions of our current memorandum and articles of association may discourage, delay or prevent a change of 
control of our company or management that shareholders may consider favorable, including provisions that authorize our board of directors to issue preferred 
shares  in  one or  more  series and  to  designate the  price, rights,  preferences,  privileges  and  restrictions  of  such  preferred  shares  without any  further  vote or 
action by our shareholders.

Exempted  Company.  We  are  an  exempted  company  with  limited  liability  under  the  Companies  Law.  The  Companies  Law  distinguishes  between 
ordinary  resident  companies  and  exempted  companies. Any company that  is  registered in the Cayman  Islands but  conducts business mainly  outside of the 
Cayman Islands may apply to be registered as an exempted company. The requirements for an exempted company are essentially the same as for an ordinary 
company except that an exempted company:

(cid:120)

(cid:120)

(cid:120)

does not have to file an annual return of its shareholders with the Registrar of Companies;

is not required to open its register of members for inspection;

does not have to hold an annual general meeting;

(cid:120) may issue shares with no par value;

(cid:120) may obtain an undertaking against the imposition of any future taxation (such undertakings are usually given for 20 years in the first instance);

(cid:120) may register by way of continuation in another jurisdiction and be deregistered in the Cayman Islands;

(cid:120) may register as a limited duration company; and

(cid:120) may register as a segregated portfolio company.

“Limited liability” means that the liability of each shareholder is limited to the amount unpaid by the shareholder on the shares of the company.

Register of Members. Under the Companies Law, we must keep a register of members and there should be entered therein:

(cid:120)

(cid:120)

the names and addresses of our members, a statement of the shares held by each member, and of the amount paid or agreed to be considered as 
paid, on the shares of each member;

the date on which the name of any person was entered on the register as a member; and

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(cid:120)

the date on which any person ceased to be a member.

Under  Cayman  Islands  law,  the  register  of  members  of  our  company  is  prima  facie  evidence  of  the  matters  set  out  therein  (i.e.  the  register  of 
members will raise a presumption of fact on the matters referred to above unless rebutted) and a member registered in the register of members is deemed as a 
matter of Cayman Islands law to have legal title to the shares as set against its name in the register of members.

If the name of any person is incorrectly entered in or omitted from our register of members, or if there is any default or unnecessary delay in entering 
on the register the fact of any person having ceased to be a member of our company, the person or member aggrieved (or any member of our company or our 
company  itself)  may  apply  to  the  Grand  Court  of  the  Cayman  Islands  for  an  order  that  the  register  be  rectified,  and  the  Court  may  either  refuse  such 
application or it may, if satisfied of the justice of the case, make an order for the rectification of the register.

Differences in Corporate Law

The  Companies  Law  is  modeled  after  that  of  English  law  but  does  not  follow  many  recent  English  law  statutory  enactments.  In  addition,  the 
Companies Law differs from laws applicable to United States corporations and their shareholders. Set forth below is a summary of the significant differences 
between the provisions of the Companies Law applicable to us and the laws applicable to companies incorporated in the State of Delaware.

Mergers  and  Similar  Arrangements.  A  merger  of  two  or  more  constituent  companies  under  Cayman  Islands  law  requires  a  plan  of  merger  or 
consolidation to be approved by the directors of each constituent company and authorization by (a) a special resolution of the shareholders and (b) such other 
authorization, if any, as may be specified in such constituent company’s articles of association.

A  merger  between  a  Cayman  parent  company  and  its  Cayman  subsidiary  or  subsidiaries  does  not  require  authorization  by  a  resolution  of 
shareholders of that Cayman subsidiary if a copy of the plan of merger is given to every member of that Cayman subsidiary to be merged unless that member 
agrees otherwise. For this purpose a subsidiary is a company of which at least ninety percent (90%) of the issued shares entitled to vote are owned by the 
parent company.

The consent of each holder of a fixed or floating security interest over a constituent company is required unless this requirement is waived by a court 

in the Cayman Islands.

Save in certain circumstances, a dissentient shareholder of a Cayman constituent company is entitled to payment of the fair value of his shares upon 
dissenting to a merger or consolidation. The exercise of appraisal rights will preclude the exercise of any other rights save for the right to seek relief on the 
grounds that the merger or consolidation is void or unlawful.

In  addition,  there  are  statutory  provisions  that  facilitate  the  reconstruction  and  amalgamation  of  companies,  provided  that  the  arrangement  is 
approved by a majority in number of each class of shareholders and creditors with whom the arrangement is to be made, and who must in addition represent 
three-fourths in value of each such class of shareholders or creditors, as the case may be, that are present and voting either in person or by proxy at a meeting, 
or  meetings,  convened  for  that  purpose.  The  convening  of  the  meetings  and  subsequently  the  arrangement  must  be  sanctioned  by  the  Grand  Court  of  the 
Cayman Islands. While a dissenting shareholder has the right to express to the court the view that the transaction ought not to be approved, the court can be 
expected to approve the arrangement if it determines that:

(cid:120)

(cid:120)

(cid:120)

the statutory provisions as to the required majority vote have been met;

the shareholders have been fairly represented at the meeting in question and the statutory majority are acting bona fide without coercion of the 
minority to promote interests adverse to those of the class;

the arrangement is such that may be reasonably approved by an intelligent and honest man of that class acting in respect of his interest; and

108

(cid:120)

the arrangement is not one that would more properly be sanctioned under some other provision of the Companies Law.

When  a  takeover  offer  is  made  and  accepted  by  holders  of  90.0%  of  the  shares  within  four  months,  the  offeror  may,  within  a  two-month  period 
commencing on the expiration of such four month period, require the holders of the remaining shares to transfer such shares on the terms of the offer. An 
objection can be made to the Grand Court of the Cayman Islands but this is unlikely to succeed in the case of an offer which has been so approved unless there 
is evidence of fraud, bad faith or collusion.

If an arrangement and reconstruction is thus approved, the dissenting shareholder would have no rights comparable to appraisal rights, which would 
otherwise  ordinarily  be  available  to  dissenting  shareholders  of  Delaware  corporations,  providing  rights  to  receive  payment  in  cash  for  the  judicially 
determined value of the shares.

Shareholders’ Suits. In principle, we will normally be the proper plaintiff and as a general rule a derivative action may not be brought by a minority 
shareholder. However, based on English authorities, which would in all likelihood be of persuasive authority in the Cayman Islands, there are exceptions to 
the foregoing principle, including when:

(cid:120)

(cid:120)

(cid:120)

a company acts or proposes to act illegally or ultra vires;

the act complained of, although not ultra vires, could only be effected duly if authorized by more than a simple majority vote that has not been 
obtained; and

those who control the company are perpetrating a “fraud on the minority.”

Indemnification  of  Directors  and  Executive  Officers  and  Limitation  of  Liability.  Cayman  Islands  law  does  not  limit  the  extent  to  which  a 
company’s memorandum and articles of association may provide for indemnification of officers and directors, except to the extent any such provision may be 
held by the Cayman Islands courts to be contrary to public policy, such as to provide indemnification against civil fraud or the consequences of committing a 
crime. Our current memorandum and articles of association permit indemnification of officers and directors for losses, damages, costs and expenses incurred 
in their capacities as such unless such losses or damages arise from dishonesty, willful default, or fraud of such directors or officers. This standard of conduct 
is generally the same as permitted under the Delaware General Corporation Law for a Delaware corporation. In addition, we have entered into indemnification 
agreements  with  our  directors  and  executive  officers  that  provide  such  persons  with  additional  indemnification  beyond  that  provided  in  our  current 
memorandum and articles of association.

Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our directors, officers or persons controlling us under 
the foregoing provisions, we have been informed that in the opinion of the SEC, such indemnification is against public policy as expressed in the Securities 
Act and is therefore unenforceable.

Directors’  Fiduciary  Duties.  Under  Delaware  corporate  law,  a  director  of  a  Delaware  corporation  has  a  fiduciary  duty  to  the  corporation  and  its 
shareholders. This duty has two components: the duty of care and the duty of loyalty. The duty of care requires that a director act in good faith, with the care 
that an ordinarily prudent person would exercise under similar circumstances. Under this duty, a director must inform himself of, and disclose to shareholders, 
all material information reasonably available regarding a significant transaction. The duty of loyalty requires that a director acts in a manner he reasonably 
believes to be in the best interests of the corporation. He must not use his corporate position for personal gain or advantage. This duty prohibits self-dealing by 
a  director  and  mandates  that  the  best  interest  of  the  corporation  and  its  shareholders  take  precedence  over  any  interest  possessed  by  a  director,  officer  or 
controlling shareholder and not shared by the shareholders generally. In general, actions of a director are presumed to have been made on an informed basis, in 
good faith and in the honest belief that the action taken was in the best interests of the corporation. However, this presumption may be rebutted by evidence of 
a  breach  of  one  of  the  fiduciary  duties.  Should  such  evidence  be  presented  concerning  a  transaction  by  a  director,  the  director  must  prove  the  procedural 
fairness of the transaction, and that the transaction was of fair value to the corporation.

109

As  a  matter  of  Cayman  Islands  law,  a  director  of  a  Cayman  Islands  company  is  in  the  position  of  a  fiduciary  with  respect  to  the  company  and 
therefore it is considered that he or she owes the following duties to the company—a duty to act bona fide in the best interests of the company, a duty not to 
make a profit based on his or her position as director (unless the company permits him or her to do so) and a duty not to put himself or herself in a position 
where the interests of the company conflict with his or her personal interest or his or her duty to a third party. A director of a Cayman Islands company owes 
to the company a duty to act with skill and care. It was previously considered that a director need not exhibit in the performance of his or her duties a greater 
degree of skill than may reasonably be expected from a person of his or her knowledge and experience. However, English and Commonwealth courts have 
moved towards an objective standard with regard to the required skill and care and these authorities are likely to be followed in the Cayman Islands.

Shareholder Action by Written Consent. Under the Delaware General Corporation Law, a corporation may eliminate the right of shareholders to act 
by written consent by amendment to its certificate of incorporation. Cayman Islands law and our current articles of association provide that shareholders may 
approve corporate matters by way of a unanimous written resolution signed by or on behalf of each shareholder who would have been entitled to vote on such 
matter at a general meeting without a meeting being held.

Shareholder Proposals. Under the Delaware General Corporation Law, a shareholder has the right to put any proposal before the annual meeting of 
shareholders, provided it complies with the notice provisions in the governing documents. A special meeting may be called by the board of directors or any 
other person authorized to do so in the governing documents, but shareholders may be precluded from calling special meetings.

Cayman Islands law does not provide shareholders any right to put proposals before a meeting or requisition a general meeting. However, these rights 
may be provided in articles of association. Our current articles of association allow our shareholders holding not less than one-third of all voting power of our 
share capital in issue to requisition a shareholder’s meeting. Other than this right to requisition a shareholders’ meeting, our current articles of association do 
not  provide  our  shareholders  other  right  to  put  proposal  before  a  meeting.  As  an  exempted  Cayman  Islands  company,  we  are  not  obliged  by  law  to  call 
shareholders’ annual general meetings.

Cumulative  Voting.  Under  the  Delaware  General  Corporation  Law,  cumulative  voting  for  elections  of  directors  is  not  permitted  unless  the 
corporation’s certificate of incorporation specifically provides for it. Cumulative voting potentially facilitates the representation of minority shareholders on a 
board of directors since it permits the minority shareholder to cast all the votes to which the shareholder is entitled on a single director, which increases the 
shareholder’s voting power with respect to electing such director. There are no prohibitions in relation to cumulative voting under the laws of the Cayman 
Islands but our current articles of association do not provide for cumulative voting. As a result, our shareholders are not afforded any less protections or rights 
on this issue than shareholders of a Delaware corporation.

Removal of Directors. Under the Delaware General Corporation Law, a director of a corporation with a classified board may be removed only for 
cause with the approval of a majority of the outstanding shares entitled to vote, unless the certificate of incorporation provides otherwise. Under our current 
articles of association, directors may be removed with or without cause, by an ordinary resolution of our shareholders.

Transactions with Interested Shareholders. The Delaware General Corporation Law contains a business combination statute applicable to Delaware 
corporations whereby, unless the corporation has specifically elected not to be governed by such statute by amendment to its certificate of incorporation, it is 
prohibited from engaging in certain business combinations with an “interested shareholder” for three years following the date that such person becomes an 
interested shareholder. An interested shareholder generally is a person or a group who or which owns or owned 15% or more of the target’s outstanding voting 
share  within  the  past  three  years.  This  has  the  effect  of  limiting  the  ability  of  a  potential  acquirer  to  make  a  two-tiered  bid  for  the  target  in  which  all 
shareholders  would  not  be  treated  equally.  The  statute  does  not  apply  if,  among  other  things,  prior  to  the  date  on  which  such  shareholder  becomes  an 
interested shareholder, the board of directors approves either the business combination or the transaction which resulted in the person becoming an interested 
shareholder. This encourages any potential acquirer of a Delaware corporation to negotiate the terms of any acquisition transaction with the target’s board of 
directors.

Cayman Islands law has no comparable statute. As a result, we cannot avail ourselves of the types of protections afforded by the Delaware business 
combination  statute.  However,  although  Cayman  Islands  law  does  not  regulate  transactions  between  a  company  and  its  significant  shareholders,  it  does 
provide that such transactions must be entered into bona fide in the best interests of the company and not with the effect of constituting a fraud on the minority 
shareholders.

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Dissolution; Winding up. Under the Delaware General Corporation Law, unless the board of directors approves the proposal to dissolve, dissolution 
must be approved by shareholders holding 100% of the total voting power of the corporation. Only if the dissolution is initiated by the board of directors may 
it  be  approved  by  a  simple  majority  of  the  corporation’s  outstanding  shares.  Delaware  law  allows  a  Delaware  corporation  to  include  in  its  certificate  of 
incorporation  a  supermajority  voting  requirement  in  connection  with  dissolutions  initiated  by  the  board.  Under  Cayman  Islands  law,  a  company  may  be 
wound up by either an order of the courts of the Cayman Islands or by a special resolution of its members or, if the company is unable to pay its debts as they 
fall due, by an ordinary resolution of its members. The court has authority to order winding up in a number of specified circumstances including where it is, in 
the  opinion  of  the  court,  just  and  equitable  to  do  so.  Under  the  Companies  Law  and  our  current  articles  of  association,  our  company  may  be  dissolved, 
liquidated or wound up by a special resolution of our shareholders.

Variation  of  Rights  of  Shares.  Under  the  Delaware  General  Corporation  Law,  a  corporation  may  vary  the  rights  of  a  class  of  shares  with  the 
approval of a majority of the outstanding shares of such class, unless the certificate of incorporation provides otherwise. Under Cayman Islands law and our 
current articles of association, if our share capital is divided into more than one class of shares, we may vary the rights attached to any class with the written 
consent of the holders of three-fourths of the issued shares of that class or with the sanction of a special resolution passed at a general meeting of the holders 
of the shares of that class.

Amendment of Governing Documents. Under the Delaware General Corporation Law, a corporation’s governing documents may be amended with 
the  approval  of  a  majority  of  the  outstanding  shares  entitled  to  vote,  unless  the  certificate  of  incorporation  provides  otherwise.  As  permitted  by  Cayman 
Islands law, our current memorandum and articles of association may only be amended with a special resolution of our shareholders.

Rights of Non-resident or Foreign Shareholders. There are no limitations imposed by our post-offering amended and restated memorandum and 
articles of association on the rights of non-resident or foreign shareholders to hold or exercise voting rights on our shares. In addition, there are no provisions 
in our current memorandum and articles of association governing the ownership threshold above which shareholder ownership must be disclosed.

C.

Material Contracts

We have not entered into any material contracts other than in the ordinary course of business and other than those described in “Item 4. Information 

on the Company” or elsewhere in this annual report on Form 20-F.

D.

Exchange Controls

See “Item 4.B. Information on the Company—Business Overview—PRC Regulation—Regulations on Foreign Currency Exchange, Regulations on 

Dividend Distribution, Regulations on Offshore Financing, Regulations on Employee Stock Option Plans.”

E.

Taxation

Cayman Islands Taxation 

Travers Thorp Alberga, our Cayman Islands counsel, has advised us that the Cayman Islands currently levies no taxes on individuals or corporations 
based upon profits, income, gains or appreciation and there is no taxation in the nature of inheritance tax or estate duty. There are no other taxes levied by the 
Government of the Cayman Islands that are likely to be material to holders of ADSs or ordinary shares. The Cayman Islands is not party to any double tax 
treaties. There are no exchange control regulations or currency restrictions in the Cayman Islands.

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People’s Republic of China Taxation

Under the  EIT  Law, an enterprise  established  outside the  PRC with a  “de facto  management body”  within the PRC is considered  a  PRC resident 
enterprise for PRC enterprise income tax purposes and is generally subject to a uniform 25% enterprise income tax rate on its worldwide income as well as tax 
reporting obligations. Under the Implementation Rules, a “de facto management body” is defined as a body that has material and overall management and 
control over the manufacturing and business operations, personnel and human resources, finances and properties of an enterprise. In addition, SAT Circular 82 
issued in April 2009 and amended in 2013 and 2017, specifies that certain offshore-incorporated enterprises controlled by PRC enterprises or PRC enterprise 
groups  will  be  classified  as  PRC  resident  enterprises  if  all  of  the  following  conditions  are  met:  (a)  senior  management  personnel  and  core  management 
departments in charge of the daily operations of the enterprises have their presence mainly in the PRC; (b) their financial and human resources decisions are 
subject to determination or approval by persons or bodies in the PRC; (c) major assets, accounting books and company seals of the enterprises, and minutes 
and files of their board’s and shareholders’ meetings are located or kept in the PRC; and (d) half or more of the enterprises’ directors or senior management 
personnel with voting rights habitually reside in the PRC. Further to SAT Circular 82, the SAT issued SAT Bulletin 45, which took effect in September 2011 
and  was  amended  in  2015  and  2016,  respectively,  to  provide  more  guidance  on  the  implementation  of  SAT  Circular  82.  SAT  Bulletin  45  provides  for 
procedures  and  administration  details  of  determination  on  PRC  resident  enterprise  status  and  administration  on  post-determination  matters.  If  the  PRC  tax 
authorities  determine  that  Tuniu  Corporation  is  a  PRC  resident  enterprise  for  PRC  enterprise  income  tax  purposes,  a  number  of  unfavorable  PRC  tax 
consequences could follow. For example, Tuniu Corporation may be subject to enterprise income tax at a rate of 25% with respect to its worldwide taxable 
income. Also, a 10% withholding tax would be imposed on dividends we pay to our non-PRC enterprise shareholders and with respect to gains derived by our 
non-PRC enterprise shareholders from transferring our shares or ADSs and potentially a 20% of withholding tax would be imposed on dividends we pay to 
our non-PRC individual shareholders and with respect to gains derived by our non-PRC individual shareholders from transferring our shares or ADSs.

It is unclear whether, if we are considered a PRC resident enterprise, holders of our shares or ADSs would be able to claim the benefit of income tax 
treaties  or  agreements  entered  into  between  China  and  other  countries  or  areas.  See  “Item  3.D.  Key  Information—Risk  Factors—Risks  Related  to  Doing 
Business in China—Under the PRC Enterprise Income Tax Law, we may be classified as a PRC resident enterprise for PRC enterprise income tax purposes. 
Such classification would likely result in unfavorable tax consequences to us and our non-PRC shareholders and would have a material adverse effect on our 
results of operations and the value of your investment.”

The  SAT  issued  SAT  Circular  59  together  with  the  Ministry  of  Finance  in  April  2009  and  SAT  Circular  698  in  December  2009  which has  been 
amended  in  2013  and  2015.  Both  SAT  Circular  59  and  SAT  Circular  698  became  effective  retroactively  as  of  January  1,  2008.  By  promulgating  and 
implementing these two circulars, the PRC tax authorities have enhanced their scrutiny over the direct or indirect transfer of equity interests in a PRC resident 
enterprise  by  a  non-PRC  resident  enterprise.  The  SAT  further  released  its  Bulletin  on  Several  Issues  Concerning  Enterprise  Income  Taxation  on  Income 
Arising from the Indirect Transfer of Property by Non-resident Enterprises (“Bulletin 7”) which became effective on February 3, 2015. Bulletin 7 repealed the 
relevant Indirect Transfer provisions contained in Circular 698 and set forth more detailed rules for the tax treatment of Indirect Transfers of equity interests in 
PRC resident enterprises and other assets situated in China. Applying a “substance over form” principle, when a non-resident enterprise structures an Indirect 
Transfer  of  an  equity  interest  in  a  PRC resident  enterprise  or  other  assets  situated  in  China  to  avoid  taxation  under  the  EIT  through  arrangements  lacking 
reasonable commercial purposes, the Indirect Transfer will be re-characterized as a direct transfer. As a result, any gains derived from the Indirect Transfer 
may  be  subject  to  PRC  withholding  tax  at  a  rate  of  up  to  10%.  Bulletin  7  provides  de  facto  safe  harbor  treatment  for  situations  in  which  a  non-resident 
enterprise buys and then sells shares, in the public securities markets, of a foreign listed company that holds an equity interest in a PRC resident enterprise, 
and  thereby  realizes  a  capital  gain.  However,  in  order  for  the  safe  harbor  treatment  to  apply,  both  the  purchase  and  sale  must  be  conducted  on  the  public 
securities markets so as to preclude market manipulation, and the equity interests purchased and sold must be those in the same enterprise. When shares sold 
in the public securities markets were obtained before such shares were listed on a public securities market or were not purchased through a public securities 
market, or when shares were purchased on a public market but are to be sold through non-public markets, the safe harbor treatment would not be applicable. 
In 2017, the SAT released its Bulletin on Matters concerning Withholding of Income Tax of Non-resident Enterprises at Source (“Bulletin 37”) which became 
effective on December 1, 2017. Bulletin 37 abolished SAT Circular 698, and updated the calculation method for the taxable income for the share transfer as 
well as stipulated the withholding obligation of the withholding agent. There is uncertainty as to the interpretation and application of Bulletin 7 and Bulletin 
37.  We  and  our  non-PRC  resident  investors  may  be  at  risk  of  being  taxed  under  Bulletin  7  and  Bulletin  37  and  we  may  be  required  to  expend  valuable 
resources  to  comply  with  Bulletin  7  and  Bulletin  37  or  to  establish  that  we  should  not  be  taxed  under  Bulletin  7  and  Bulletin  37.  See  “Item  3.D.  Key 
Information—Risk Factors—Risks Related to Doing Business in China—We face uncertainty regarding the PRC tax reporting obligations and consequences 
for certain indirect transfers of our operating company’s equity interests. Enhanced scrutiny over acquisition transactions by the PRC tax authorities may have 
a negative impact on potential acquisitions we may pursue in the future.”

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United States Federal Income Tax Considerations 

The following discussion is a summary of United States federal income tax considerations relating to the ownership and disposition of our ADSs or 
ordinary shares by a U.S. Holder, as defined below, that holds our ADSs or ordinary shares as “capital assets” (generally, property held for investment) under 
the United  States  Internal Revenue  Code  of  1986,  as  amended (the “Code”).  This  discussion  is  based  upon  existing United  States federal  income  tax  law, 
which  is  subject  to  differing  interpretations  or  change,  possibly  with  retroactive  effect.  No  ruling  has  been  sought  from  the  Internal  Revenue  Service  (the 
“IRS”) with respect to any United States federal income tax consequences described below, and there can be no assurance that the IRS or a court will not take 
a contrary position. This discussion does not address all aspects of United States federal income taxation that may be important to particular investors in light 
of their individual circumstances, including investors subject to special tax rules that differ significantly from those summarized below (such as, for example, 
certain financial institutions, insurance companies, regulated investment companies, real estate investment trusts, broker-dealers, traders in securities that elect 
mark-to-market  treatment,  partnerships  and  their  partners,  tax-exempt  organizations  (including  private  foundations),  investors  who  are  not  U.S.  Holders, 
investors that own (directly, indirectly, or constructively) 10% or more of our stock (by vote or value), investors that hold their ADSs or ordinary shares as 
part of a straddle, hedge, conversion, constructive sale or other integrated transaction), investors required to accelerate the recognition of any item of gross 
income with respect to our ADSs or ordinary shares as a result of such income being recognized on an applicable financial statement or investors that have a 
functional  currency  other  than  the  U.S.  dollar).  In  addition,  this  discussion  does  not  address  United  States  federal  estate,  gift,  Medicare,  and  alternative 
minimum  tax  considerations,  or  state,  local,  and  non-United  States  tax  considerations.  Each  U.S.  Holder  is  urged  to  consult  its  tax  advisor  regarding  the 
United States federal, state, local, and non-United States tax considerations of an investment in our ADSs or ordinary shares.

General

For purposes of this discussion, a “U.S. Holder” is a beneficial owner of our ADSs or ordinary shares that is, for United States federal income tax 
purposes, (i) an individual who is a citizen or resident of the United States, (ii) a corporation (or other entity treated as a corporation for United States federal 
income tax purposes) created in, or organized under the laws of, the United States or any state thereof or the District of Columbia, (iii) an estate the income of 
which is includible in gross income for United States federal income tax purposes regardless of its source, or (iv) a trust (A) the administration of which is 
subject to the primary supervision of a United States court and which has one or more United States persons who have the authority to control all substantial 
decisions of the trust or (B) that has otherwise elected to be treated as a United States person under the Code.

If a partnership (or other entity treated as a partnership for United States federal income tax purposes) is a beneficial owner of our ADSs or ordinary 
shares, the tax treatment of a partner in the partnership will depend upon the status of the partner and the activities of the partnership. Partnerships and partners 
of a partnership holding our ADSs or ordinary shares are urged to consult their tax advisors regarding an investment in our ADSs or ordinary shares.

It is generally expected that  a  U.S. Holder of  ADSs will be treated  as the beneficial owner, for United  States federal  income tax purposes, of the 
underlying  shares  represented  by  the  ADSs.  The  remainder  of  this  discussion  assumes  that  a  U.S.  Holder  of  our  ADSs  will  be  treated  in  this  manner. 
Accordingly, deposits or withdrawals of our ordinary shares for our ADSs will not be subject to United States federal income tax.

Passive Foreign Investment Company Considerations 

A  non-United  States  corporation,  such  as  our  company,  will  be  classified  as  a  “passive  foreign  investment  company,”  or  PFIC,  for  United  States 
federal income tax purposes, if, in the case of any particular taxable year, either (i) 75% or more of its gross income for such year consists of certain types of 
“passive” income or (ii) 50% or more of the value of its assets (generally determined on the basis of a quarterly average) during such year is attributable to 
assets  that  produce  or  are  held  for  the  production  of  passive  income  (the  “asset  test”).  For  this  purpose,  cash  is  categorized  as  a  passive  asset  and  the 
company’s goodwill and unbooked intangibles associated with active business activities may generally be classified as active assets. Passive income generally 
includes,  among  other  things,  dividends,  interest,  rents,  royalties,  and  gains  from  the  disposition  of  passive  assets.  We  will  be  treated  as  owning  our 
proportionate share of the assets and earning our proportionate share of the income of any other corporation in which we own, directly or indirectly, 25% or 
more (by value) of the stock.

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Although the law in this regard is unclear, we treat Nanjing Tuniu and its subsidiaries (our “consolidated affiliated entities”) as being owned by us for 
United States federal income tax purposes, not only because we exercise effective control over the operation of such entities but also because we are entitled 
to substantially all of their economic benefits, and, as a result, we consolidate their operating results in our consolidated financial statements.  

Based on the market price of our ADSs and the composition of our assets (in particular the substantial amount of cash, deposits and investments), we 

believe that we were a PFIC for United States federal income tax purposes for the taxable year ended December 31, 2019 , and we will likely be a PFIC for 
our current taxable year ending December 31, 2020 unless the market price of our ADSs increases and/or we invest a substantial amount of the cash and other 
passive assets we hold in assets that produce or are held for the production of active income. 

If we were classified as a PFIC for any year during which a U.S. Holder held our ADSs or ordinary shares, we generally would continue to be treated 

as a PFIC for all succeeding years during which such U.S. Holder holds our ADSs or ordinary shares.

The discussion below under “Dividends” and “Sale or Other Disposition of ADSs or Ordinary Shares” is written on the basis that we will not be 
classified as a PFIC for United States federal income tax purposes. The United States federal income tax rules that apply if we are classified as a PFIC for the 
current taxable year or any subsequent taxable year are discussed below under “Passive Foreign Investment Company Rules.”

Dividends

Subject  to the PFIC  rules described below, any  cash distributions (including  the amount of any PRC tax withheld) paid on our ADSs or  ordinary 
shares out of our current or accumulated earnings and profits, as determined under United States federal income tax principles, will generally be includible in 
the gross income of a U.S. Holder as dividend income on the day actually or constructively received by the U.S. Holder, in the case of ordinary shares, or by 
the depositary bank, in the case of ADSs. Because we do not intend to determine our earnings and profits on the basis of United States federal income tax 
principles, a U.S. Holder should expect that any distribution paid on our ADSs or ordinary shares will be treated as a “dividend” for United States federal 
income tax purposes. A non-corporate recipient of dividend income will generally be subject to tax on dividend income from a “qualified foreign corporation” 
at a lower applicable capital gains rate rather than the marginal tax rates generally applicable to ordinary income provided that certain holding period and other 
requirements are met.

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A  non-United  States  corporation  (other  than  a  corporation  that  is  classified  as  a  PFIC  for  the  taxable  year  in  which  the  dividend  is  paid  or  the 
preceding  taxable  year)  will  be  considered  to  be  a  qualified  foreign  corporation  (a)  if  it  is  eligible  for  the  benefits  of  a  comprehensive  tax  treaty  with  the 
United States which the Secretary of Treasury of the United States determines is satisfactory for purposes of this provision and which includes an exchange of 
information  program,  or  (b)  with  respect  to  any  dividend  it  pays  on  stock  (or  ADSs  in  respect  of  such  stock)  which  is  readily  tradable  on  an  established 
securities market in the United States. Our ADSs are listed on the Nasdaq Global Market, which is an established securities market in the United States, and 
will be considered readily tradable on an established securities market for as long as the ADSs continue to be listed on the Nasdaq Global Market.There can be 
no assurance that our ADSs will continue to be considered readily tradable on an established securities market in later years. Since we do not expect that our 
ordinary shares will be listed on established securities markets, it is unclear whether dividends that we pay on our ordinary shares that are not backed by ADSs 
currently meet the conditions required for the reduced tax rate. However, in the event we are deemed to be a PRC resident enterprise under the EIT Law (see 
“People’s Republic of China Taxation”), we may be eligible for the benefits of the United States-PRC income tax treaty (which the Secretary of the Treasury 
of the United States has determined is satisfactory for this purpose) and be treated as a qualified foreign corporation with respect to dividends paid on our 
ADSs or ordinary shares. Furthermore, as mentioned above, we believe that we were a PFIC for United States federal income tax purposes for the taxable year 
ended December 31, 2019 , and we will likely be a PFIC for our current taxable year ending December 31, 2020. U.S. Holders are urged to consult their tax 
advisors  regarding  the  availability  of  the  reduced  tax  rate  on  dividends  with  respect  to  our  ADSs  or  ordinary  shares  in  their  particular  circumstances. 
Dividends received on our ADSs or ordinary shares will not be eligible for the dividends-received deduction allowed to corporations.

For United States foreign tax credit purposes, dividends paid on our ADSs or ordinary shares will be treated as income from foreign sources and will 
generally  constitute  passive  category  income.  In  the  event  that  we  are  deemed  to  be  a  PRC  resident  enterprise  under  the  EIT  Law,  a  U.S.  Holder  may  be 
subject to PRC withholding taxes on dividends paid, if any, on our ADSs or ordinary shares. A U.S. Holder may be eligible, subject to a number of complex 
limitations, to claim a foreign tax credit in respect of any foreign withholding taxes imposed on dividends received on our ADSs or ordinary shares. A U.S. 
Holder who does not elect to claim a foreign tax credit for foreign tax withheld may instead claim a deduction for United States federal income tax purposes in 
respect of such withholding, but only for a year in which such U.S. Holder elects to do so for all creditable foreign income taxes. The rules governing the 
foreign tax credit are complex. U.S. Holders are urged to consult their tax advisors regarding the availability of the foreign tax credit under their particular 
circumstances.

Sale or Other Disposition of ADSs or Ordinary Shares

Subject to the PFIC rules discussed below, a U.S. Holder will generally recognize capital gain or loss, if any, upon the sale or other disposition of 
ADSs or ordinary shares in an amount equal to the difference between the amount realized upon the disposition and the U.S. Holder’s adjusted tax basis in 
such ADSs or ordinary shares. Any capital gain or loss will be long-term gain or loss if the ADSs or ordinary shares have been held for more than one year 
and  will  generally  be  United  States-source  gain  or  loss  for  United  States  foreign  tax  credit  purposes.  In  the  event  that  we  are  treated  as  a  PRC  resident 
enterprise under the EIT Law, and gain from the disposition of the ADSs or ordinary shares is subject to tax in the PRC, such gain may be treated as PRC-
source gain for foreign tax credit purposes under the United States-PRC income tax treaty. The deductibility of a capital loss may be subject to limitations. 
U.S. Holders are urged to consult their tax advisors regarding the tax consequences if a foreign tax is imposed on a disposition of our ADSs or ordinary shares, 
including the availability of the foreign tax credit under their particular circumstances.

Passive Foreign Investment Company Rules

If we are classified as a PFIC for any taxable year during which a U.S. Holder holds our ADSs or ordinary shares, unless the U.S. Holder makes a 
mark-to-market election (as described below) with respect to the ADSs, the U.S. Holder will, except as discussed below, be subject to special tax rules that 
have a penalizing effect, regardless of whether we remain a PFIC, on (i) any excess distribution that we make to the U.S. Holder (which generally means any 
distribution paid during a taxable year to a U.S. Holder that is greater than 125% of the average annual distributions paid in the three preceding taxable years 
or, if shorter, the U.S. Holder’s holding period for the ADSs or ordinary shares), and (ii) any gain realized on the sale or other disposition, including, under 
certain circumstances, a pledge, of ADSs or ordinary shares. Under the PFIC rules:

(cid:120)

the excess distribution and/or gain will be allocated ratably over the U.S. Holder’s holding period for the ADSs or ordinary shares;

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(cid:120)

(cid:120)

the amount allocated to the current taxable year and any taxable years in the U.S. Holder’s holding period prior to the first taxable year in which 
we are classified as a PFIC (each, a pre-PFIC year) will be taxable as ordinary income;

the amount allocated to each prior taxable year, other than the current taxable year or a pre-PFIC year, will be subject to tax at the highest tax 
rate in effect applicable to the individuals or corporations, as appropriate, for that year; and

(cid:120) will be increased by an additional tax equal to interest on the resulting tax deemed deferred with respect to each prior taxable year, other than a 

pre-PFIC year.

If we are a PFIC for any taxable year during which a U.S. Holder holds our ADSs or ordinary shares and any of our non-United States subsidiaries is 
also  a  PFIC,  such  U.S.  Holder  would  be  treated  as  owning  a  proportionate  amount  (by  value)  of  the  shares  of  the  lower-tier  PFIC  for  purposes  of  the 
application of these rules. Each U.S. Holder is advised to consult its tax advisors regarding the application of the PFIC rules to any of our subsidiaries.

As  an  alternative  to  the  foregoing  rules,  a  U.S.  Holder  of  “marketable  stock”  in  a  PFIC  may  make  a  mark-to-market  election  with  respect  to  our 
ADSs, provided that the ADSs are regularly traded on the Nasdaq Global Market. We anticipate that the ADSs should qualify as being regularly traded, but no 
assurances may be given in this regard. If a mark-to-market election is made, the U.S. Holder will generally (i) include as ordinary income for each taxable 
year that we are a PFIC the excess, if any, of the fair market value of ADSs held at the end of the taxable year over the adjusted tax basis of such ADSs and 
(ii) deduct as an ordinary loss the excess, if any, of the adjusted tax basis of the ADSs over the fair market value of such ADSs held at the end of the taxable 
year, but only to the extent of the net amount previously included in income as a result of the mark-to-market election. The U.S. Holder’s adjusted tax basis in 
the ADSs would be adjusted to reflect any income or loss resulting from the mark-to-market election. If a U.S. Holder makes an effective mark-to-market 
election, in each year that we are a PFIC, any gain recognized upon the sale or other disposition of the ADSs will be treated as ordinary income and loss will 
be treated as ordinary loss, but only to the extent of the net amount previously included in income as a result of the mark-to-market election.

If a U.S. Holder makes a mark-to-market election in respect of a corporation classified as a PFIC and such corporation ceases to be classified as a 
PFIC, the U.S. Holder will not be required to take into account the mark-to-market gain or loss described above during any period that such corporation is not 
classified as a PFIC.

Because  a  mark-to-market  election  cannot  technically  be  made  for  any  lower-tier  PFICs  that  we  may  own,  a  U.S.  Holder  who  makes  a  mark-to-
market election with respect to our ADSs may continue to be subject to the general PFIC rules with respect to such U.S. Holder’s indirect interest in any of 
our non-United States subsidiaries that is classified as a PFIC.

We do not intend to provide information necessary for U.S. Holders to make qualified electing fund elections, which, if available, would result in tax 

treatment different from the general tax treatment for PFICs described above.

As discussed above under “Dividends,” dividends that we pay on our ADSs or ordinary shares will not be eligible for the reduced tax rate that applies 
to qualified dividend income if we are classified as a PFIC for the taxable year in which the dividend is paid or the preceding taxable year. In addition, if a 
U.S. Holder owns our ADSs or ordinary shares during any taxable year that we are a PFIC, such U.S. Holder must file an annual report with the IRS, subject 
to certain limited exceptions. Each U.S. Holder is urged to consult its tax advisor concerning the United States federal income tax consequences of owning 
and disposing our ADSs or ordinary shares if we are or become a PFIC, including the possibility of making a mark-to-market election and the unavailability of 
the qualified electing fund election.

Information Reporting

Certain U.S. Holders are required to report information to the Internal Revenue Service relating to an interest in “specified foreign financial assets,” 
including shares issued by a non-United States corporation, for any year in which the aggregate value of all specified foreign financial assets exceeds $50,000 
(or a higher dollar amount prescribed by the Internal Revenue Service), subject to certain exceptions. These rules also impose penalties if a U.S. Holder is 
required to submit such information to the Internal Revenue Service and fails to do so.

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In  addition,  U.S.  Holders  may  be  subject  to  information  reporting  to  the  IRS  with  respect  to  dividends  on  and  proceeds  from  the  sale  or  other 
disposition  of  our  ADSs  or  ordinary  shares.  Each  U.S.  Holder  is  advised  to  consult  with  its  tax  advisor  regarding  the  application  of  the  United  States 
information reporting rules to their particular circumstances.

F.

Dividends and Paying Agents

Not applicable.

G.

Statement by Experts

Not applicable.

H.

Documents on Display

We  previously  filed  with  the  SEC  our  registration  statement  on  Form  F-1  (Registration  No.  333-195075),  as  amended,  including  the  prospectus 
contained therein, to register the issuance and sale of our ordinary shares represented by ADSs in relation to our initial public offering. We have also filed with 
the SEC registration statements on Form F-6 (Registration No. 333-195515) to register our ADSs.

We  are  subject  to  periodic  reporting  and  other  informational  requirements  of  the  Exchange  Act  as  applicable  to  foreign  private  issuers,  and  are 
required to file reports and other information with the SEC. Specifically, we are required to file annually an annual report on Form 20-F within four months 
after  the  end  of  each  fiscal  year,  which  is  December  31.  All  information  filed  with  the  SEC  can  be  obtained  over  the  internet  at  the  SEC’s  website  at 
www.sec.gov or inspected and copied at the public reference facilities maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549. You can request 
copies of documents, upon payment of a duplicating fee, by writing to the SEC. As a foreign private issuer, we are exempt from the rules under the Exchange 
Act prescribing the furnishing and content of quarterly reports and proxy statements, and officers, directors and principal shareholders are exempt from the 
reporting and short-swing profit recovery provisions contained in Section 16 of the Exchange Act.

We will furnish JPMorgan Chase Bank, N.A., the depositary of our ADSs, with our annual reports, which will include a review of operations and 
annual  audited  consolidated  financial  statements  prepared  in  conformity  with  U.S.  GAAP,  and  all  notices  of  shareholders’  meetings  and  other  reports  and 
communications  that  are  made  generally  available  to  our  shareholders.  The  depositary  will  make  such  notices,  reports  and  communications  available  to 
holders of ADSs and, upon our request, will mail to all record holders of ADSs the information contained in any notice of a shareholders’ meeting received by 
the depositary from us.

In  accordance  with  Nasdaq  Stock  Market  Rule  5250(d),  we  will  post  this  annual  report  on  Form  20-F  on  our  website  at  http://ir.tuniu.com.  In 

addition, we will provide hardcopies of our annual report free of charge to shareholders and ADS holders upon request.

I.

Subsidiary Information

Not applicable.

Item 11.

Quantitative and Qualitative Disclosures about Market Risk

Interest Rate Risk

Our  exposure  to  interest  rate  risk  primarily  relates  to  the  interest  income  generated  by  excess  cash,  which  is  mostly  held  in  interest-bearing  bank 
deposits.  We  have  not  used  derivative  financial  instruments  in  our  investment  portfolio  to  hedge  our  exposure  to  the  interest  rate  risk.  Interest  earning 
instruments carry a degree of interest rate risk. We have not been exposed to, nor do we anticipate being exposed to, material risks due to changes in market 
interest rates. However, our future interest income may fall short of expectations due to changes in market interest rates.

117

Foreign Exchange Risk

Substantially  all  of  our  revenues  and  expenses  are  denominated  in RMB.  We  do  not  believe  that  we  currently  have  any  significant  direct  foreign 
exchange  risk  To  date,  we  have  not  entered  into  any  material  hedging  transactions  in  an  effort  to  reduce  our  exposure  to  foreign  currency  exchange 
risk.Although our exposure to foreign exchange risks should be limited in general, the value of your investment in our ADSs will be affected by the exchange 
rate between U.S. dollar and Renminbi because the value of our business is effectively denominated in RMB, while our ADSs will be traded in U.S. dollars.

The conversion of Renminbi into foreign currencies, including U.S. dollars, is based on rates set by the People’s Bank of China. The Renminbi has 
fluctuated against the U.S. dollar, at times significantly and unpredictably. It is difficult to predict how market forces or PRC or U.S. government policy may 
impact the exchange rate between Renminbi and the U.S. dollar in the future.

To the extent that we need to convert U.S. dollars into Renminbi for our operations, appreciation of the Renminbi against the U.S. dollar would have 
an adverse effect on  the RMB amount we receive from the conversion. Conversely, if we decide to convert Renminbi into  U.S.  dollars for  the purpose of 
making payments for dividends on our ordinary shares or ADSs or for other business purposes, appreciation of the U.S. dollar against the Renminbi would 
have a negative effect on the U.S. dollar amounts available to us.

As  of  December  31,  2019,  we  had  Renminbi-denominated  cash  and  cash  equivalents,  restricted  cash  and  short-term  investments  of  RMB1,927.9 
million, and U.S. dollar-denominated cash, cash equivalents and short-term investments of US$276.9 million. Assuming we had converted RMB1.0 million 
into U.S. dollars at the exchange rate of RMB6.9618 for US$1.00 as of December 31, 2019, our U.S. dollar cash balance would have been US$143,641. If the 
Renminbi had depreciated by 10% against the U.S. dollar, our U.S. dollar cash balance would have been US$130,583 instead. Assuming we had converted 
US$1.0  million  into  Renminbi  at  the  exchange  rate  of  RMB6.9618  for  US$1.00  as  of  December  31,  2019,  our  Renminbi  cash  balance  would  have  been 
RMB7.0 million. If the Renminbi had depreciated by 10% against the U.S. dollar, our Renminbi cash balance would have been RMB7.7 million instead.

Inflation

To date, inflation in China has not materially affected our results of operations. According to the National Bureau of Statistics of China, the year-
over-year percent changes in the consumer price index for December 2017, 2018 and 2019 were increases of 1.8%, 1.9% and 4.5%, respectively. Although we 
have not been materially affected by inflation in the past, we can provide no assurance that we will not be affected by higher rates of inflation in China in the 
future.

Item 12.

Description of Securities Other than Equity Securities

A.

Debt Securities

Not applicable.

B.

Warrants and Rights

Not applicable.

C.

Other Securities

Not applicable.

118

D.

American Depositary Shares

Fees and Charges Our ADS holders May Have to Pay 

The depositary may charge each person to whom ADSs are issued, including, without limitation, issuances against deposits of shares, issuances in 
respect of share distributions, rights and other distributions, issuances pursuant to a stock dividend or stock split declared by us or issuances pursuant to a 
merger, exchange of securities or any other transaction or event affecting the ADSs or deposited securities, and each person surrendering ADSs for withdrawal 
of deposited securities or whose ADRs are cancelled or reduced for any other reason, US$5.00 for each 100 ADSs (or any portion thereof) issued, delivered, 
reduced, cancelled or surrendered, as the case may be. The depositary may sell (by public or private sale) sufficient securities and property received in respect 
of a share distribution, rights and/or other distribution prior to such deposit to pay such charge.

The following additional charges shall be incurred by the ADR holders, by any party depositing or withdrawing shares or by any party surrendering 
ADSs or to whom ADSs are issued (including, without limitation, issuance pursuant to a stock dividend or stock split declared by us or an exchange of stock 
regarding the ADSs or the deposited securities or a distribution of ADSs), whichever is applicable:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

a fee of US$1.50 per ADR for transfers of certificated or direct registration ADRs;

a fee of up to US$0.05 per ADS for any cash distribution made pursuant to the deposit agreement;

a  fee  of  up  to  US$0.05  per  ADS  per  calendar  year  (or  portion  thereof)  for  services  performed  by  the  depositary  in  administering  the  ADRs 
(which fee may be charged on a periodic basis during each calendar year and shall be assessed against holders of ADRs as of the record date or 
record dates set by the depositary during each calendar year and shall be payable in the manner described in the next succeeding provision);

a  fee for the  reimbursement  of such fees,  charges and expenses as are incurred  by the depositary and/or any of its  agents  (including,  without 
limitation, the custodian and expenses incurred on behalf of holders in connection with compliance with foreign exchange control regulations or 
any  law  or  regulation  relating  to  foreign  investment)  in  connection  with  the  servicing  of  the  shares  or  other  deposited  securities,  the  sale  of 
securities  (including,  without  limitation,  deposited  securities),  the  delivery  of  deposited  securities  or  otherwise  in  connection  with  the 
depositary’s or its custodian’s compliance with applicable law, rule or regulation (which fees and charges shall be assessed on a proportionate 
basis against holders as of the record date or dates set by the depositary and shall be payable at the sole discretion of the depositary by billing 
such holders or by deducting such charge from one or more cash dividends or other cash distributions);

a  fee  for  the  distribution  of  securities  (or  the  sale  of  securities  in  connection  with  a  distribution),  such  fee  being  in  an  amount  equal  to  the 
US$0.05  per  ADS  issuance  fee  for  the  execution  and  delivery  of  ADSs  which  would  have  been  charged  as  a  result  of  the  deposit  of  such 
securities  (treating  all  such  securities  as  if  they  were  shares)  but  which  securities  or  the  net  cash  proceeds  from  the  sale  thereof  are  instead 
distributed by the depositary to those holders entitled thereto;

stock transfer or other taxes and other governmental charges;

cable, telex and facsimile transmission and delivery charges incurred at your request in connection with the deposit or delivery of shares;

transfer  or  registration  fees  for  the  registration  of  transfer  of  deposited  securities  on  any  applicable  register  in  connection  with  the  deposit  or 
withdrawal of deposited securities;

the fees, expenses and other charges charged by JPMorgan Chase Bank, N.A. and/or its agent (which maybe a division, branch or affiliate) in 
connection with the conversion of foreign currency into U.S. dollars; and

119

(cid:120)

fees of any division, branch or affiliate of the depositary utilized by the depositary to direct, manage and/or execute any public and/or private 
sale of securities under the deposit agreement.

JPMorgan  Chase  Bank,  N.A.  and/or  its  agent  may  act  as  principal  for  such  conversion  of  foreign  currency.  We  will  pay  all  other  charges  and 
expenses of the depositary and any agent of the depositary (except the custodian) pursuant to agreements from time to time between us and the depositary. The 
charges described above may be amended from time to time by agreement between us and the depositary.

Fees and Other Payments Made by the Depositary to Us

The depositary has agreed to reimburse us for certain expenses we incur that are related to establishment and maintenance of the ADR program upon 
such terms and conditions as we and the depositary may agree from time to time. The depositary may make available to us a set amount or a portion of the 
depositary fees charged in respect of the ADR program or otherwise upon such terms and conditions as we and the depositary may agree from time to time. 
The  depositary  collects  its  fees  for  issuance  and  cancellation  of  ADSs  directly  from  investors  depositing  shares  or  surrendering  ADSs  for  the  purpose  of 
withdrawal or from intermediaries acting for them. The depositary collects fees for making distributions to investors by deducting those fees from the amounts 
distributed or by selling a portion of distributable property to pay the fees. The depositary may collect its annual fee for depositary services by deduction from 
cash distributions, or by directly billing investors, or by charging the book-entry system accounts of participants acting for them. The depositary will generally 
set off the amounts owing from distributions made to holders of ADSs. If, however, no distribution exists and payment owing is not timely received by the 
depositary, the depositary may refuse to provide any further services to holders that have not paid those fees and expenses owing until such fees and expenses 
have been paid. At the discretion of the depositary, all fees and charges owing under the deposit agreement are due in advance and/or when declared owing by 
the depositary. For the fiscal year 2019, we received a reimbursement of approximately US$0.3 million from the depositary net of US$0.09 million United 
States withholding tax.

The fees and charges you may be required to pay may vary over time and may be changed by us and by the depositary. You will receive prior notice 

of any increase in any such fees and charges.

120

PART II

Item 13.

Defaults, Dividend Arrearages and Delinquencies

None.

Item 14.

Material Modifications to the Rights of Security Holders and Use of Proceeds

See  “Item  10.B.  Additional  Information—Memorandum  and  Articles  of  Association—Ordinary  Shares”  for  a  description  of  the  rights  of  our 
securities  holders,  which  remain  unchanged.  For  information  on  limitations  on  our  payment  of  dividends,  see  “Item  4.B.  Information  on  the 
Company—Business  Overview—PRC  Regulation—Regulations  on  Dividend  Distribution”  and  “Item  12.D.  Description  of  Securities  Other  than  Equity 
Securities— American Depositary Shares.”

 The following “Use of Proceeds” information relates to the registration statement on Form F-1, or the Form F-1, as amended (File No. 333-195075) 
in  relation  to  our  initial  public  offering  of  8,580,000  ADSs,  representing  25,740,000  Class  A  ordinary  shares,  which  registration  statement  was  declared 
effective by the SEC on May 8, 2014. We received proceeds of approximately US$68.2 million from our initial public offering.

For the period from May 8, 2014, the date that the Form F-1 was declared effective by the SEC, through December 31, 2019, we used all the net 
proceeds we received from our initial public offering for the following purposes, as set forth in the Form F-1: (i) expanding our sales and marketing efforts; 
(ii)  expanding  our  product  selection  and  offerings;  (iii)  strengthening  our  technology  and  products  developments  capabilities;  and  (iv)  general  corporate 
purposes, including funding strategic investments in and acquisitions of complementary businesses, assets and technologies.

We filed another registration statement on Form F-1 (File No. 333-200667) in relation to the sale of our ordinary shares represented by ADSs in a 
follow-on  public  offering.  We  filed  a  Registration  Withdrawal  Request  (File  No.  333-200667)  related  to  that  follow-on  offering  on  December  14,  2014 
because  we  were  able  to  acquire  funds  on  favorable  terms  by  entering  into  a  share  subscription  agreement  with  five  investors,  including  the  respective 
personal holding companies of Tuniu’s chief executive officer and chief operating officer, pursuant to which we sold newly issued class A ordinary shares to 
the investors.

Item 15.

Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Our management, with participation of our chief executive officer and chief financial officer, has performed an evaluation of the effectiveness of our 
disclosure controls and procedures (as defined in Rules 13a-15(e) under the Securities Exchange Act of 1934, as amended) as of December 31, 2019, the end 
of the period covered by this annual report, as required by Rule 13a-15(b) under the Exchange Act.

Based upon that evaluation, our management has concluded that, as of December 31, 2019, our disclosure controls and procedures were effective in 
ensuring  that  the  information  required  to  be  disclosed  by  us  in  the  reports  that  we  file  and  furnish  under  the  Exchange  Act  was  recorded,  processed, 
summarized and reported, within the time periods specified in the SEC’s rules and forms, and that the information required to be disclosed by us in the reports 
that we file or submit under the Exchange Act is accumulated and communicated to our management, including our chief executive officer and chief financial 
officer, to allow timely decisions regarding required disclosure.

Management’s Annual Report on Internal Control over Financial Reporting 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 
15d-15(f) under the Securities Exchange Act of 1934, as amended. Our internal control over financial reporting is a process designed to provide reasonable 
assurance regarding the reliability of our financial reporting and the preparation of financial statements for external purposes in accordance with Generally 
Accepted Accounting Principles (GAAP) in the United States of America and includes those policies and procedures that (i) pertain to the maintenance of 
records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of our company; (ii) provide reasonable assurance 
that  transactions  are  recorded  as  necessary  to  permit  preparation  of  consolidated  financial  statements  in  accordance  with  GAAP,  and  that  receipts  and 
expenditures of our company are being made only in accordance with authorizations of our management and directors; and (iii) provide reasonable assurance 
regarding prevention or timely detection of the unauthorized acquisition, use or disposition of our company’s assets that could have a material effect on the 
consolidated financial statements. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risks that controls may become inadequate because of changes in conditions, 
or that the degree of compliance with the policies or procedures may deteriorate.

121

Our  management has  excluded two  travel  agencies  acquired  in  2019,  as  described  in  Note 4  “Business  Acquisition”  to  our  consolidated  financial 
statements included in this annual report on Form 20-F, from our assessment of the internal control over financial reporting as of December 31, 2019. The 
total assets and total revenues of these excluded travel agencies, which are our subsidiaries, represent 3.3% and 1.2%, respectively of our total assets and total 
net revenues, as of and for the year ended December 31, 2019.

Our management conducted an evaluation of the effectiveness of our company’s internal control over financial reporting as of December 31, 2019 
based on the framework in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission in 
2013. Based on this evaluation, our management concluded that our internal control over financial reporting was effective as of December 31, 2019.

PricewaterhouseCoopers Zhong Tian LLP, our independent registered public accounting firm, audited the  effectiveness of  our company’s internal 

control over financial reporting as of December 31, 2019, as stated in its report, which appears on pages F-2 and F-3 of this annual report on Form 20-F.

Changes in Internal Control over Financial Reporting

There were no changes in our internal controls over financial reporting that occurred during the period covered by this annual report on Form 20-F 

that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Item 16A. Audit Committee Financial Expert

Our board of directors has determined that Mr. Onward Choi and Mr. Jack Xu, each an independent director (under the standards set forth in Nasdaq 

Stock Market Rule 5605(a)(2) and Rule 10A-3 under the Exchange Act) and a member of our audit committee, are audit committee financial experts.

Item 16B. Code of Ethics

Our  board  of  directors  adopted  a  code  of  business  conduct  and  ethics  that  applies  to  our  directors,  officers  and  employees,  including  certain 
provisions  that  specifically  apply  to  our  chief  executive  officers,  chief  financial  officer,  senior  finance  officer  and  any  other  persons  who  perform  similar 
functions for us. We filed our code of business conduct and ethics as Exhibit 99.1 to our registration statement on Form F-1, as amended, which was originally 
filed with the SEC on April 4, 2014. We have posted a copy of our code of business conduct and ethics on our website at http://ir.tuniu.com.

Item 16C. Principal Accountant Fees and Services 

The  following  table  sets  forth  the  aggregate  fees  by  categories  specified  below  in  connection  with  certain  professional  services  rendered  by 

PricewaterhouseCoopers Zhong Tian LLP, our principal external auditors, for the periods indicated.

Audit fees(1)
Audit-related fees(2)
All other fees(3)

2018

2019

US$
US$
US$

1,518,941
—
86,106

1,507,154
92,018
—

(1) “Audit fees” means the aggregate fees billed for professional services rendered by our principal external auditors for the audits of our annual financial 

statements and effectiveness of internal control over financial reporting, as well as the quarterly reviews of condensed consolidated financial information.

(2) “Audit-related fees” means the aggregate fees billed for professional services rendered by our principal external auditors associated with certain financial 

due diligence projects.

(3) “All  other  fees”  means  the  aggregate  fees  billed  for  professional  services  rendered  by  our  principal  external  auditors  associated  with  other  advisory 

services.

The policy of our audit committee is to pre-approve all audit and non-audit services provided by PricewaterhouseCoopers Zhong Tian LLP, including 
audit  services,  audit-related  services  and  all  other  services  as  described  above,  other  than  those  for  de  minimis  services  which  are  approved  by  the  audit 
committee prior to the completion of the audit.

122

Item 16D. Exemptions from the Listing Standards for Audit Committees

Not applicable.

Item 16E.

Purchases of Equity Securities by the Issuer and Affiliated Purchasers

On August 23, 2016, our board of directors authorized a share repurchase program under which we may repurchase up to US$150 million worth of 
our  ordinary  shares  or  American  depositary  shares  representing  ordinary  shares  over  the  next  12  months.  On  January  12,  2018,  our  board  of  directors 
authorized a share repurchase program under which we may repurchase up to US$100 million worth of our ordinary shares or American depositary shares 
representing ordinary shares over the next 12 months. The share repurchase programs permitted us to purchase shares from time to time on the open market at 
prevailing market prices, in privately negotiated transactions, in block trades and/or through other legally permissible means, depending on market conditions 
and  in  accordance  with  applicable  rules  and  regulations.  The  repurchased  shares  were  presented  as  “treasury  stock”  in  shareholder’s  equity  on  our 
consolidated balance sheets. Treasury stock is accounted for under the cost method.

The following table sets forth a summary of our repurchase of our ADSs made in the year 2019 under the share repurchase programs described in the 

paragraph above. In 2019, we have made all the share repurchase based on the share repurchase programs described in the paragraph above.

Period

Total Number
of
ADSs
Purchased(1)

Average
Price
Paid Per
ADS(1)

Total Number
of ADSs
Purchased as
Part of Publicly
Announced
Plans
or Programs(2)

Approximate
Dollar Value of
ADSs that May
Yet Be
Purchased
Under Plans or
Programs
(US$)

January 2, 2019 to January 11, 2019

315,843 US$

5.16

315,843 US$

76,173,893

(1) Each ADS represents three Class A ordinary shares.

(2) On January 12, 2018, our board of directors authorized a share repurchase program under which we may repurchase up to US$100 million worth of our 

ordinary shares or American depositary shares representing ordinary shares over the next 12 months.

Item 16F. Change in Registrant’s Certifying Accountant

Not applicable.

123

Item 16G. Corporate Governance 

As a Cayman Islands company listed on Nasdaq, we are subject to the Nasdaq corporate governance listing standards. However, Nasdaq rules permit 
a foreign private issuer like us to follow the corporate governance practices of its home country. Travers Thorp Alberga, our Cayman Islands counsel, has 
advised  us  that  certain  corporate  governance  practices  in  the  Cayman  Islands,  our  home  country,  may  differ  significantly  from  the  Nasdaq  corporate 
governance listing standards. We followed home country practice for our private placements in December 2014, May 2015 and November 2015, which would 
have required shareholder approval under the Nasdaq Rules but for which there was no such requirement under Cayman Islands law. In addition, we have 
elected to follow home country practice in lieu of the requirement to hold an annual meeting of shareholders under Nasdaq Rule 5620(a).

We currently do not plan to rely on the home country exemption for any other corporate governance matters. However, if we choose to follow home 
country  practice  in  other  matters  in  the  future,  our  shareholders  may  be  afforded  less  protection  than  they  otherwise  would  under  the  Nasdaq  corporate 
governance listing standards applicable to U.S. domestic issuers. See “Item 3.D. Key Information — Risk Factors — Risks Related to Our ADSs — We are a 
foreign private issuer within the meaning of the rules under the Exchange Act, and as such we are exempt from certain provisions applicable to United States 
domestic public companies.”

Item 16H. Mine Safety Disclosure

Not applicable.

124

PART III

Item 17.

Financial Statements

We have elected to provide financial statements pursuant to Item 18.

Item 18.

Financial Statements

The  consolidated  financial  statements  of  Tuniu  Corporation,  its  subsidiaries  and  its  consolidated  affiliated  entities  are  included  at  the  end  of  this 

annual report.

125

Item 19.

Exhibits

Exhibit
Number

Description of Document

1.1

Fifth Amended and Restated Memorandum and Articles of Association of the Registrant (incorporated by reference to Exhibit 3.2 to the 
Registration Statement on Form F-1 (file no. 333-195075), as amended, initially filed with the Securities and Exchange Commission on April 
4, 2014).

2.1 Registrant’s Specimen American Depositary Receipt (included in Exhibit 2.3).

2.2 Registrant’s Specimen Certificate for Class A ordinary shares (incorporated herein by reference to Exhibit 4.2 to the registration statement on 

Form F-1 (File No. 333-195075), as amended, initially filed with the Security and Exchange Commission on April 4, 2014).

2.3 Deposit Agreement among the Registrant, the depositary and holders of the American Depositary Receipts dated May 8, 2014 (incorporated 

herein by reference to Exhibit 4.3 to the registration statement on Form S-8 (File No. 333-198111), filed with the Security and Exchange 
Commission on August 13, 2014).

2.4

Third Amended and Restated Investors’ Rights Agreement dated as of August 28, 2013 among the Registrant, its ordinary shareholders, 
preferred shareholders and several other parties named therein (incorporated herein by reference to Exhibit 4.4 to the registration statement on 
Form F-1 (File No. 333-195075), as amended, initially filed with the Security and Exchange Commission on April 4, 2014).     

2.5* Description of rights of each class of securities registered under Section 12 of the Securities Exchange Act of 1934

4.1

4.2

4.3

4.4

4.5

4.6

4.7

2008 Incentive Compensation Plan (incorporated herein by reference to Exhibit 10.1 to the registration statement on Form F-1 (File No. 333-
195075), as amended, initially filed with the Security and Exchange Commission on April 4, 2014).

2014 Share Incentive Plan (incorporated herein by reference to Exhibit 10.2 to the registration statement on Form F-1 (File No. 333-195075), 
as amended, initially filed with the Security and Exchange Commission on April 4, 2014).

Form of Indemnification Agreement with the Registrant’s directors (incorporated herein by reference to Exhibit 10.3 to the registration 
statement on Form F-1 (File No. 333-195075), as amended, initially filed with the Security and Exchange Commission on April 4, 2014).

English Translation of Form of Employment Agreement between the Registrant and an Executive Officer of the Registrant (incorporated 
herein by reference to Exhibit 10.4 to the registration statement on Form F-1 (File No. 333-195075), as amended, initially filed with the 
Security and Exchange Commission on April 4, 2014).

English Translation of Amended and Restated Cooperation Agreement dated January 24, 2014 between Beijing Tuniu and Nanjing Tuniu 
(incorporated herein by reference to Exhibit 10.5 to the registration statement on Form F-1 (File No. 333-195075), as amended, initially filed 
with the Security and Exchange Commission on April 4, 2014).

English Translation of Shareholders’ Voting Rights Agreement dated September 17, 2008 among Beijing Tuniu, Nanjing Tuniu and the 
shareholders of Nanjing Tuniu (incorporated herein by reference to Exhibit 10.6 to the registration statement on Form F-1 (File No. 333-
195075), as amended, initially filed with the Security and Exchange Commission on April 4, 2014).

English Translation of Amended and Restated Powers of Attorney dated January 24, 2014 granted to Beijing Tuniu by each of the 
shareholders of Nanjing Tuniu (incorporated herein by reference to Exhibit 10.7 to the registration statement on Form F-1 (File No. 333-
195075), as amended, initially filed with the Security and Exchange Commission on April 4, 2014).

126

Exhibit
Number

Description of Document

4.8

4.9

4.10

4.11

4.12

4.13

4.14

4.15

4.16

English Translation of Equity Interest Pledge Agreement dated September 17, 2008 among Beijing Tuniu and the shareholders of Nanjing 
Tuniu (incorporated herein by reference to Exhibit 10.8 to the registration statement on Form F-1 (File No. 333-195075), as amended, initially 
filed with the Security and Exchange Commission on April 4, 2014).

Subscription Agreement dated April 27, 2014 between Tuniu Corporation and Ctrip Investment Holding Ltd. (incorporated herein by 
reference to Exhibit 10.13 to the registration statement on Form F-1 (File No. 333-195075), as amended, initially filed with the Security and 
Exchange Commission on April 4, 2014).

Subscription Agreement dated April 25, 2014 between Tuniu Corporation and DCM Hybrid RMB Fund, L.P. (incorporated herein by 
reference to Exhibit 10.11 to the registration statement on Form F-1 (File No. 333-195075), as amended, initially filed with the Security and 
Exchange Commission on April 4, 2014).

Subscription Agreement dated April 25, 2014 between Tuniu Corporation and Qihoo 360 Technology Co. Ltd. (incorporated herein by 
reference to Exhibit 10.12 to the registration statement on Form F-1 (File No. 333-195075), as amended, initially filed with the Security and 
Exchange Commission on April 4, 2014).

Subscription Agreement dated December 15, 2014 between Tuniu Corporation, JD.com E-commerce (Investment) Hong Kong Corporation 
Limited, Unicorn Riches Limited, Ctrip Investment Holding Ltd., Verne Capital Limited and Dragon Rabbit Capital Limited. (incorporated by 
reference to Exhibit 4.12 from our annual report on Form 20-F (file no. 001-36430) filed with the Securities and Exchange Commission on 
April 17, 2015).

Subscription Agreement dated May 8, 2015 between Tuniu Corporation and Fabulous Jade Global Limited (incorporated herein by reference 
to Exhibit 99.5 to amendment no. 1 to Schedule 13D filed by JD.com, Inc. and its affiliates with the Securities and Exchange Commission on 
May 29, 2015).

Subscription Agreement dated May 8, 2015 between Tuniu Corporation and Unicorn Riches Limited (incorporated herein by reference to 
Exhibit 7.02 to Schedule 13D filed by Unicorn Riches Limited and its affiliates with the Securities and Exchange Commission on May 18, 
2015).

Subscription Agreement dated May 8, 2015 between Tuniu Corporation and Sequoia Capital 2010 CV Holdco, Ltd. (incorporated herein by 
reference to Exhibit 99.4 to amendment no. 2 to Schedule 13D filed by Sequoia Capital 2010 CV Holdco, Ltd. with the Securities and 
Exchange Commission on May 18, 2015).

Subscription Agreement dated May 8, 2015 between Tuniu Corporation and DCM Ventures China Turbo Fund, L.P. and DCM Ventures 
China Turbo Affiliates Fund, L.P. (incorporated herein by reference to Exhibit 2 to amendment no. 2 to Schedule 13D filed by DCM Ventures 
China Turbo Fund, L.P. and DCM Ventures China Turbo Affiliates Fund, L.P. with the Securities and Exchange Commission on May 28, 
2015).

4.17 Business Cooperation Agreement dated May 8, 2015 between Tuniu Corporation and JD.com, Inc. (incorporated herein by reference to 

Exhibit 99.6 to amendment no. 1 to Schedule 13D filed by JD.com, Inc. and its affiliates with the Securities and Exchange Commission on 
May 29, 2015).

4.18

Investor Rights Agreement dated May 22, 2015 between Tuniu Corporation and Fabulous Jade Global Limited (incorporated herein by 
reference to Exhibit 99.7 to amendment no. 1 to Schedule 13D filed by JD.com, Inc. and its affiliates with the Securities and Exchange 
Commission on May 29, 2015).

127

Exhibit
Number

Description of Document

4.19 Registration Rights Agreement dated as of May 22, 2015 between Tuniu Corporation and Unicorn Riches Limited (incorporated herein by 

reference to Exhibit 7.08 to amendment no. 1 to Schedule 13D filed by Unicorn Riches Limited with the Securities and Exchange Commission 
on May 26, 2015).

4.20

Subscription Agreement dated as of November 20, 2015 between Tuniu Corporation and HNA Tourism Holding (Group) Co., Ltd. 
(incorporated herein by reference to Exhibit 7.1 to Schedule 13D filed by BHR Winwood Investment Management Limited and its affiliates 
with the Securities and Exchange Commission on February 1, 2016).

4.21 Amendment No. 1 to Subscription Agreement dated as of December 31, 2015 between Tuniu Corporation and HNA Tourism Holding (Group) 

Co., Ltd. (incorporated herein by reference to Exhibit 7.2 to Schedule 13D filed by BHR Winwood Investment Management Limited and its 
affiliates with the Securities and Exchange Commission on February 1, 2016).

4.22

Investor Rights Agreement dated as of November 20, 2015 between Tuniu Corporation and HNA Tourism Holding (Group) Co., Ltd. 
(incorporated herein by reference to Exhibit 7.3 to Schedule 13D filed by BHR Winwood Investment Management Limited and its affiliates 
with the Securities and Exchange Commission on February 1, 2016).

4.23 Amendment No. 1 to Investor Rights Agreement dated as of December 31, 2015 between Tuniu Corporation and HNA Tourism Holding 

(Group) Co., Ltd. (incorporated herein by reference to Exhibit 7.4 to Schedule 13D filed by BHR Winwood Investment Management Limited 
and its affiliates with the Securities and Exchange Commission on February 1, 2016).

4.24 Amendment No. 2 to Investor Rights Agreement dated February 19, 2016 between Tuniu Corporation and BHR Winwood Investment 

Management Limited (incorporated herein by reference to Exhibit A to amendment no. 1 to Schedule 13D filed by BHR Winwood Investment 
Management Limited and its affiliates with the Securities and Exchange Commission on February 29, 2016).

8.1*

List of Significant Subsidiaries.

11.1 Code of Business Conduct and Ethics of the Registrant (incorporated herein by reference to Exhibit 99.1 to the registration statement on Form 

F-1 (File No. 333-195075), as amended, initially filed with the Security and Exchange Commission on April 4, 2014).

12.1* Certification by Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

12.2* Certification by Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

13.1** Certification by Principal Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

13.2** Certification by Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

15.1* Consent of PricewaterhouseCoopers Zhong Tian LLP.

15.2* Consent of Travers Thorp Alberga.

15.3* Consent of Fangda Partners.

128

Exhibit
Number

Description of Document

101.INS* XBRL Instance Document.

101.SCH* XBRL Taxonomy Extension Schema Document.

101.CAL* XBRL Taxonomy Extension Calculation Linkbase Document.

101.DEF* XBRL Taxonomy Extension Definition Linkbase Document.

101.LAB* XBRL Taxonomy Extension Label Linkbase Document.

101.PRE* XBRL Taxonomy Extension Presentation Linkbase Document.

*

Filed herewith

** Furnished herewith

129

The registrant hereby certifies that it meets all of the requirements for filing its annual report on Form 20-F and that it has duly caused and authorized 

the undersigned to sign this annual report on its behalf.

Tuniu Corporation

SIGNATURES

/s/ Dunde Yu

By:
Name:  Dunde Yu
Title: 

Chairman and Chief Executive Officer

Date: May 22,2020

130

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets as of December 31, 2018 and 2019
Consolidated Statements of Comprehensive Loss for the Years Ended December 31, 2017, 2018 and 2019
Consolidated Statements of Changes in Shareholders’ Equity for the Years Ended December 31, 2017, 2018 and 2019
Consolidated Statements of Cash Flows for the Years Ended December 31, 2017, 2018 and 2019
Notes to the Consolidated Financial Statements
Financial Statement Schedule I - Condensed Financial Information of the Parent Company as of December 31, 2018 and 2019 and for each of the 
three years in the period ended December 31, 2019

F-2
F-4
F-6
F-7
F-9
F-11

F-52

F-1 

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of Tuniu Corporation

Opinions on the Financial Statements and Internal Control over Financial Reporting

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Tuniu  Corporation  and  its  subsidiaries  (the  “Company”)  as  of  December  31,  2019  and 
2018, and the related consolidated statements of comprehensive loss, of changes in shareholders’ equity and of cash flows for each of the three years in the 
period ended December 31, 2019, including the related notes and financial statement schedule listed in the accompanying index (collectively referred to as the 
“consolidated financial statements”). We also have audited the Company's internal control over financial reporting as of December 31, 2019, based on criteria 
established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

In  our  opinion,  the  consolidated  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  financial  position  of  the  Company  as  of 
December  31,  2019  and  2018,  and  the  results  of  its  operations  and  its  cash  flows  for  each  of  the  three  years  in  the  period  ended  December  31,  2019  in 
conformity  with  accounting  principles  generally  accepted  in  the  United  States  of  America.  Also  in  our  opinion,  the  Company  maintained,  in  all  material 
respects, effective internal control over financial reporting as of December 31, 2019, based on criteria established in Internal Control - Integrated Framework
(2013) issued by the COSO.

Change in Accounting Principle

As discussed in Note 2 to the consolidated financial statements, the Company changed the manner in which it accounts for leases in 2019. 

Basis for Opinions

The Company's management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and 
for its assessment of the effectiveness of internal control over financial reporting, included in Management's Annual Report on Internal Control over Financial 
Reporting  appearing  under  Item  15.  Our  responsibility  is  to  express  opinions  on  the  Company’s  consolidated  financial  statements  and  on  the  Company's 
internal  control  over  financial  reporting  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight 
Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the 
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable 
assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal 
control over financial reporting was maintained in all material respects.

Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the consolidated financial 
statements,  whether  due  to  error  or  fraud,  and  performing  procedures  that  respond  to  those  risks.  Such  procedures  included  examining,  on  a  test  basis, 
evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used 
and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. Our audit of internal 
control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness 
exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing 
such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

F-2 

As described in Management’s Annual Report on Internal Control over Financial Reporting appearing under Item 15, management has excluded two travel 
agencies acquired in 2019 from its assessment of internal control over financial reporting as of December 31, 2019 because the travel agencies were acquired 
by the Company in purchase business combinations during 2019. We have also excluded these travel agencies from our audit of internal control over financial 
reporting. These travel agencies are the Company's subsidiaries whose total assets and total revenues excluded from management’s assessment and our audit 
of internal control over financial reporting represent 3.3% and 1.2%, respectively, of the related consolidated financial statement amounts as of and for the 
year ended December 31, 2019.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and 
the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over 
financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect 
the  transactions  and  dispositions  of  the  assets  of  the  company;  (ii) provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit 
preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being 
made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (iii) provide  reasonable  assurance regarding  prevention or 
timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of 
effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance 
with the policies or procedures may deteriorate.

Emphasis of Matter

As  discussed  in  Note  24  to  the  consolidated  financial  statements,  the  outbreak  of  a  novel  strain  of  coronavirus  (“COVID-19”)  in  January  2020  has  had 
material adverse impact on the Company’s business, results of operations, financial condition and cash flows. The current circumstances are dynamic and the 
impacts of COVID-19 on the Company’s business operations are highly uncertain and cannot be reasonably estimated at this time.

/s/ PricewaterhouseCoopers Zhong Tian LLP
Shanghai, the People’s Republic of China
May 22,2020

We have served as the Company’s auditor since 2010, which includes periods before the Company became subject to SEC reporting requirements.

F-3 

TUNIU CORPORATION 
CONSOLIDATED BALANCE SHEETS 

As of December 31, 2018 and 2019
(All amounts in thousands, except for share and per share data, or otherwise noted) 

ASSETS
Current assets

Cash and cash equivalents
Restricted cash
Short-term investments
Accounts receivable, net
Amounts due from related parties
Prepayments and other current assets

Total current assets

Non-current assets

Long-term investments
Property and equipment, net
Intangible assets, net
Land use right, net
Operating lease right-of-use assets, net
Goodwill
Other non-current assets
Long-term amounts due from related parties

Total non-current assets
Total assets

LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY
Current liabilities (including current liabilities of the Affiliated Entities without recourse to the 
Company  amounting  to  RMB2,691,090  and  RMB3,350,631,  as  of  December  31,  2018  and 
2019, respectively)

Short-term borrowings
Accounts and notes payable
Amounts due to related parties
Salary and welfare payable
Taxes payable
Advances from customers
Operating lease liabilities, current
Accrued expenses and other current liabilities

Total current liabilities

Non-current liabilities

Operating lease liabilities, non-current
Deferred tax liabilities
Long-term borrowings
Other non-current liabilities

Total non-current liabilities
Total liabilities

2018
RMB

As of December 31,

2019

RMB

US$ (Note 2(d))

560,356
270,670
859,211
347,547
696,520
1,673,584
4,407,888

1,302,506
187,360
317,885
100,836
—
159,409
81,039
—
2,149,035
6,556,923

49,312
1,305,610
77,159
104,480
23,316
1,058,946
—
483,832
3,102,655

—
19,855
4,492
16,069
40,416
3,143,071

295,463
327,052
1,305,386
529,983
65,108
1,300,284
3,823,276

1,305,612
223,340
166,267
98,774
105,839
232,007
83,923
557,582
2,773,344
6,596,620

203,845
1,311,963
29,755
112,511
12,207
1,113,879 
57,490
907,119
3,748,769

54,718
23,658
9,689
10,947
99,012
3,847,781

42,441
46,978
187,507
76,127
9,352
186,774
549,179

187,539
32,081
23,883
14,188
15,203
33,325
12,055
80,092
398,366
947,545

29,281
188,452
4,274
16,162
1,753
159,999
8,258
130,299
538,478

7,860
3,398
1,392
1,572
14,222
552,700

The accompanying notes are an integral part of these consolidated financial statements.

F-4 

TUNIU CORPORATION
CONSOLIDATED BALANCE SHEETS 

As of December 31, 2018 and 2019 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

Commitments and contingencies (Note 22)

Redeemable noncontrolling interests

Equity

Ordinary shares (US$0.0001 par value; 1,000,000,000 shares (including 780,000,000 Class A 
shares, 120,000,000 Class B shares and 100,000,000 shares to be designated by the Board 
of Directors) authorized as of December 31, 2018 and 2019; 389,331,544 shares (including 
371,958,044  Class  A  shares  and  17,373,500  Class  B  shares)  issued  and  outstanding  as  of 
December 31, 2018 and 2019)

Less: Treasury stock
Additional paid-in capital
Accumulated other comprehensive income
Accumulated deficit

Total Tuniu Corporation shareholders’ equity
Noncontrolling interests
Total equity
Total liabilities, redeemable noncontrolling interests and equity

2018
RMB

As of December 31,

2019

RMB

US$ (Note 2(d))

69,319

37,200

5,343

249
(304,535)
9,061,979
284,079
(5,691,409)
3,350,363
(5,830)
3,344,533
6,556,923

249
(310,942)
9,113,512
293,784
(6,385,974)
2,710,629
1,010
2,711,639
6,596,620

36
(44,664)
1,309,074
42,199
(917,288)
389,357
145
389,502
947,545

The accompanying notes are an integral part of these consolidated financial statements.

F-5 

TUNIU CORPORATION 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

For the Years Ended December 31, 2017, 2018 and 2019
(All amounts in thousands, except for share and per share data, or otherwise noted) 

Revenues

Packaged tours
Others

Net revenues
Cost of revenues
Gross profit

Operating expenses

Research and product development
Sales and marketing
General and administrative
Other operating income
Total operating expenses
Loss from operations

Other income/(expenses)
Interest and investment income, net
Interest expense
Foreign exchange losses, net
Other (loss)/income, net

Loss before income tax expense
Income tax expense
Equity in income of affiliates
Net loss
Net loss attributable to noncontrolling interests
Net income attributable to redeemable noncontrolling interests
Net loss attributable to Tuniu Corporation
Accretion on redeemable noncontrolling interests
Net loss attributable to ordinary shareholders

Net loss
Other comprehensive loss /(income)

For the Years Ended December 31,

2017
RMB

2018
RMB

2019

RMB

US$ (Note 2(d))

1,589,353
602,747
2,192,100
(1,024,206)
1,167,894

(541,126)
(894,148)
(637,795)
21,749
(2,051,320)
(883,426)

130,250
—
(2,394)
(121)
(755,691)
(15,625)
—
(771,316)
(4,934)
922
(767,304)
(5,725)
(773,029)

1,830,630
409,519
2,240,149
(1,065,022)
1,175,127

(315,222)
(778,126)
(487,372)
56,599
(1,524,121)
(348,994)

152,929
(7,918)
(11,729)
16,494
(199,218)
(153)
—
(199,371)
(14,037)
178
(185,512)
(2,422)
(187,934)

1,886,822
394,165
2,280,987
(1,200,012)
1,080,975

(303,561)
(923,273)
(749,404)
24,419
(1,951,819)
(870,844)

156,862
(34,052)
(1,131)
18,509
(730,656)
(949)
2,223
(729,382)
(35,797)
980
(694,565)
(4,634)
(699,199)

271,025
56,618
327,643
(172,371)
155,272

(43,604)
(132,620)
(107,645)
3,508
(280,361)
(125,089)

22,532
(4,891)
(162)
2,658
(104,952)
(136)
320
(104,768)
(5,142)
141
(99,767)
(666)
(100,433)

(771,316)

(199,371)

(729,382)

(104,768)

Foreign currency translation adjustment, net of nil tax

Comprehensive loss
Comprehensive loss attributable to noncontrolling interests
Comprehensive income attributable to redeemable noncontrolling interests
Comprehensive loss attributable to Tuniu Corporation

(128,539)
(899,855)
(4,934)
922
(895,843)

11,693
(187,678)
(14,037)
178
(173,819)

9,705
(719,677)
(35,797)
980
(684,860)

1,394
(103,374)
(5,142)
141
(98,373)

Loss per share
Basic and diluted
Weighted average number of ordinary shares used in computing basic and 

diluted loss per share

(2.04)

(0.50)

(1.89)

(0.27)

378,230,039

377,744,381

369,472,880

369,472,880

The accompanying notes are an integral part of these consolidated financial statements. 

F-6 

TUNIU CORPORATION 
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY

For the Years Ended December 31, 2017, 2018 and 2019
(All amounts in thousands, except for share and per share data, or otherwise noted)

Ordinary shares

Treasury Stock

Shares

Amount
RMB

Shares

379,470,757
—

242

(985,299)
— (8,986,053)

Amount
RMB
(19,708)
(165,711)

9,447,258
—

—

—

6
—

—

—

—
—

—

—

—
—

—

—

Additional
paid-in
capital
RMB
8,855,991
—

67,587
98,675

(2,735)

Accumulated
other

comprehensive Accumulated
income/(loss)
RMB

deficit
RMB
(4,738,593)
—

400,925
—

—
—

—

—

(128,539)

—
—
388,918,015

—
—
248

—
—
(9,971,352)

—
—
(185,419)

(5,725)
—
9,013,793

—
—
272,386

—
(767,304)
(5,505,897)

Total Tuniu
Corporation
Shareholders’ Noncontrolling

equity
RMB
4,498,857
(165,711)

67,593
98,675

interests
RMB

798
—

—
—

(2,735)

6,334

Total Equity
RMB
4,499,655
(165,711)

67,593
98,675

3,599

(128,539)

(5,725)
(767,304)
3,595,111

—

(128,539)

—
(4,934)
2,198

(5,725)
(772,238)
3,597,309

—
—

—

—

Balance as of January 1, 2017
Repurchase of ordinary shares
Issuance of ordinary shares pursuant 

to share incentive plan

Share-based compensation expenses
Capital contribution to a subsidiary 
with noncontrolling interest

Foreign currency translation 

adjustments

Accretion on redeemable 
noncontrolling interest

Net loss
Balance as of December 31, 2017

The accompanying notes are an integral part of these consolidated financial statements.

F-7 

TUNIU CORPORATION
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY

For the Years Ended December 31, 2017, 2018 and 2019
(All amounts in thousands, except for share and per share data, or otherwise noted)

Ordinary shares
Shares

Amount
RMB

—

— (9,917,211)

Treasury Stock

Shares

Additional
paid-in
capital
RMB

—

Amount
RMB
(141,471)

413,529
—

—
—

—

1
—

—
—

—

564,663
—

22,355
—

(18,130)
68,738

—
—

—

—
—

—

—
—

—

—
—
389,331,544

—
—
249

—
—
(19,323,900)

—
—
(304,535)

(2,422)
—
9,061,979

—

—
—

—

—
—
—

—

—

—
—

—

—
—
—

—

(947,529)

(11,147)

—

964,128
—

4,740
—

—

—
—
—

—

—

—
—
—

—

(4,600)
61,736

—

(1,134)
165
—

—

9,705

Accumulated
other

comprehensive Accumulated
income/(loss)
RMB

deficit
RMB

Total Tuniu
Corporation
Shareholders’ equity
RMB

(141,471)

4,226
68,738

—
—

Noncontrolling
interests
RMB

—

—
—

2,117
3,892

Total Equity
RMB
(141,471)

4,226
68,738

2,117
3,892

11,693

—

11,693

(2,422)
(185,512)
3,350,363

(11,147)

140
61,736

—
(14,037)
(5,830)

(2,422)
(199,549)
3,344,533

—

—
—

(11,147)

140
61,736

—

1,500

1,500

(1,134)
165
—

9,705

(2,281)
(380)
43,798

(3,415)
(215)
43,798

—

9,705

—

—
—

—
—

—

—
(185,512)
(5,691,409)

—

—
—

—

—
—
—

—

—

—
—

—
—

11,693

—
—
284,079

—

—
—

—

—
—
—

—
—
389,331,544

—
—
249

—
—
(19,307,301)

—
—
(310,942)

(4,634)
—
9,113,512

—
—
293,784

—
(694,565)
(6,385,974)

(4,634)
(694,565)
2,710,629

—
(35,797)
1,010

(4,634)
(730,362)
2,711,639

389,331,544

36

(19,307,301)

(44,664)

1,309,074

42,199

(917,288)

389,357

145

389,502

F-8 

Repurchase of ordinary shares
Issuance of ordinary shares pursuant 

to share incentive plan

Share-based compensation expenses
Capital contribution to a subsidiary 
with noncontrolling interest

Acquisition of subsidiaries
Foreign currency translation 

adjustments

Accretion on redeemable 
noncontrolling interest

Net loss
Balance as of December 31, 2018

Repurchase of ordinary shares
Issuance of ordinary shares pursuant 

to share incentive plan

Share-based compensation expenses
Capital contribution to subsidiaries 
with noncontrolling interests
Acquisition of additional shares in 

subsidiaries

Disposal of shares in subsidiaries
Acquisition of subsidiaries
Foreign currency translation 

adjustments

Accretion on redeemable 
noncontrolling interest

Net loss
Balance as of December 31, 2019
Balance as of December 31, 2019

(US$ (Note 2(d)))

TUNIU CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS

For the Years Ended December 31, 2017, 2018 and 2019
(All amounts in thousands, except for share and per share data, or otherwise noted)

For the Years Ended December 31,

2017
RMB

2018
RMB

2019

RMB

US$ (Note 2(d))

Cash flows from operating activities:

Net loss

Depreciation of property and equipment
Amortization of intangible assets and land use right
Amortization of right-of-use assets
Allowance for doubtful accounts
Change in fair value of contingent consideration
Foreign exchange loss
Loss from disposal of property and equipment
Loss from impairment of intangible asset
Share-based compensation expenses
Change in deferred tax liabilities
Remeasurement of equity investments
Change in fair value of investments
Gain from disposal of equity investment
Share of results of equity investees

Changes in operating assets and liabilities:

Accounts receivable
Amounts due from related parties
Prepayments and other current assets
Accrued interests of yield enhancement products
Other non-current assets
Operating Lease Liabilities, current and non-current
Accounts and notes payable
Amounts due to related parties
Salary and welfare payable
Taxes payable
Advances from customers
Accrued expenses and other liabilities
Accrued interests of amounts due to the individual investors of yield 
enhancement products
Non-current liabilities
Net cash (used in)/provided by operating activities

Cash flows from investing activities:
Purchase of short-term investments
Proceeds from maturity of short-term investments
Proceeds from maturity of yield enhancement products
Increase in loan receivable
Purchase of property and equipment and intangible assets
Cash paid for long-term investments
Proceeds from maturity of long-term investments
Cash received from disposal of equity investment
Cash paid for acquisition, net of cash received
Net cash provided by/(used in) investing activities

(771,316)
65,704
150,092
—
45,808
5,572
673
562
—
98,675
(2,314)
—
—
—
—

(64,286)
283,901
691,932
15,114
(9,668)
—
(167,262)
54,398
(4,930)
20,417
(595,876)
(221,018)

(11,183)
(3,644)
(418,649)

(2,488,010)
3,271,860
434,977
(16,438)
(160,497)
(426,227)
—
—
(111)
615,554

(199,371)
66,903
153,258
—
2,568
(5,242)
14,279
1,368
—
68,738
(2,362)
(12,581)
(8,153)
(1,850)
—

(60,584)
14,810
(1,867)
10,580
(25,606)
—
553,445
(9,765)
(83,274)
(8,748)
(152,335)
(34,719)

(6,559)
(4,844)
268,089

(1,858,032)
4,067,804
172,458
(1,326,160)
(119,442)
(874,120)
91,030
3,114
(2,660)
153,992

(729,382)
87,887
155,002
79,683
185,130
344
(82)
1,501
32,014
61,736
(2,727)
(18,356)
(17,977)
(24)
(2,223)

(55,043)
49,815
160,205
—
103
(73,315)
(36,253)
(47,404)
5,860
(11,383)
44,498
15,234

—
(5,304)
(120,461)

(2,041,280)
1,614,098
—
(16,584)
(122,479)
(547,205)
568,532
—
(33,216)
(578,134)

(104,768)
12,624
22,265
11,446
26,592
49
(12)
215
4,599
8,867
(392)
(2,637)
(2,582)
(3)
(320)

(7,906)
7,156
23,012
—
15
(10,531)
(5,208)
(6,809)
842
(1,635)
6,392
2,188

—
(762)
(17,303)

(293,212)
231,851
—
(2,382)
(17,593)
(78,601)
81,665
—
(4,772)
(83,044)

The accompanying notes are an integral part of these consolidated financial statements.

F-9 

TUNIU CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS

For the Years Ended December 31, 2017, 2018 and 2019
(All amounts in thousands, except for share and per share data, or otherwise noted)

Cash flows from financing activities:

Cash paid for repurchase of ordinary shares
Proceeds from issuance of ordinary shares upon exercise of options
Contingent consideration paid for business acquisitions
Repurchase of redeemable noncontrolling interests
Acquisition of noncontrolling interests of subsidiaries
Cash contribution from noncontrolling interests
Proceeds from yield enhancement products
Repayment of short-term and long-term borrowings
Proceeds from short-term and long-term borrowings
Net cash (used in)/provided by financing activities

Effect of exchange rate changes on cash, cash equivalents and restricted 

cash

Net (decrease)/increase  in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash at the beginning of year
Cash, cash equivalents and restricted cash at the end of year

Supplemental disclosure of cash flow information
Income tax paid

Supplemental disclosure of non-cash investing and financing activities
Accrual related to purchase of property and equipment
Receivables related to exercise of stock options
Accrual related to purchase business acquisitions

For the Years Ended December 31,

2017
RMB

2018
RMB

2019

RMB

US$ (Note 2(d))

(166,149)
67,344
(6,800)
—
—
3,599
(682,760)
—
—
(784,766)

(46,025)
(633,886)
1,209,797
575,911

(139,070)
4,585
(6,800)
(30,000)
—
2,117
(171,412)
(390)
195,758
(145,212)

(21,754)
255,115
575,911
831,026

(13,547)
109
(13,921)
(37,733)
(3,415)
1,500
—
(281,354)
833,471
485,110

4,974
(208,511)
831,026
622,515

(1,946)
16
(2,000)
(5,420)
(490)
215
—
(40,414)
119,721
69,682

714
(29,951)
119,370
89,419

12,199

3,740

2,286

328

11,859
(385)
38,116

5,202
(23)
36,456

12,473
(55)
30,530

1,792
(8)
4,385

The accompanying notes are an integral part of these consolidated financial statements.

F-10 

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

1. Organization and Principal Activities

Tuniu Corporation (the “Company”) is an exempted company with limited liability incorporated in the Cayman Islands. The Company, its subsidiaries 
and the consolidated variable interest entity (“VIE”) and its subsidiaries (collectively referred to as the “Affiliated Entities”) are collectively referred to as the 
“Group”. The Group’s principal activity is the provision of travel-related services in the People’s Republic of China (“PRC”).

As of December 31, 2019, the Company’s significant consolidated subsidiaries and the consolidated Affiliated Entities are as follows:

Name of subsidiaries and
Affiliated entities
Subsidiaries of the Company:
Tuniu (HK) Limited
Tuniu (Nanjing) Information Technology Co., Ltd.
Beijing Tuniu Technology Co., Ltd. (“Beijing Tuniu”)
Jiangsu Kaihui Commercial Factoring Co., Ltd
Xiamen Suiwang International Travel Service Co., Ltd.
Tianjin Tuniu International Travel Service Co., Ltd.
Guangzhou Kaihui Internet Microcredit Co., Ltd.
Nanjing Kaihui Internet Microcredit Co., Ltd.
Variable Interest Entity (“VIE”)
Nanjing Tuniu Technology Co., Ltd. (“Nanjing Tuniu”)
Subsidiaries of VIE
Shanghai Tuniu International Travel Service Co., Ltd.
Nanjing Tuniu International Travel Service Co., Ltd.
Beijing Tuniu International Travel Service Co., Ltd.
Nanjing Tuzhilv Tickets Sales Co., Ltd.
Beijing Global Tour International Travel Service Co., Ltd.
Tuniu Insurance Brokers Co., Ltd.

2. Principal Accounting Policies

(a) Basis of Presentation

Date of establishment/acquisition

Place of
incorporation

Percentage of
direct or indirect
economic
ownership

Established on May 20, 2011
Established on August 24, 2011
Established on September 8, 2008
Established on September 22, 2015
Established on January 26, 2016
Established on March 23, 2016
Established on June 13, 2016
Established on December 28, 2016

Established on December 18, 2006

Acquired on August 22, 2008
Acquired on December 22, 2008
Acquired on November 18, 2009
Established on April 19, 2011
Acquired on July 1, 2015
Acquired on August 11, 2015

Hong Kong
PRC
PRC
PRC
PRC
PRC
PRC
PRC

PRC

PRC
PRC
PRC
PRC
PRC
PRC

100%
100%
100%
100%
100%
100%
100%
90%

100%

100%
100%
100%
100%
75.02%
100%

The  consolidated  financial  statements  of  the  Group  have  been prepared  in  accordance  with  the  accounting  principles  generally  accepted  in  the  United 

States of America (“U.S. GAAP”).

Liquidity

The Group’s consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and liquidation 
of liabilities during the normal course of operations. The Group incurred net losses of approximately RMB767,304, RMB185,512 and RMB694,565 for the 
years ended December 31, 2017, 2018 and 2019, respectively. Net cash used in operating activities was approximately RMB418,649 and RMB120,461 for the 
years  ended  December 31,  2017  and  2019  respectively,  and  net  cash  provided  by  operating  activities  was  RMB268,089  for  the  year  ended  December  31, 
2018. Accumulated deficit was RMB5,505,897, RMB5,691,409 and RMB6,385,974 as of December 31, 2017, 2018 and 2019, respectively. As disclosed in 
note  24,  Subsequent  event,  the  outbreak  of  COVID-19  has  had  material  adverse  impacts  on  the  Group’s  cash  flow  for  the  first  two  quarters  of  2020  with 
potential continuing impacts on subsequent periods. The conditions and events indicated there could cast substantial doubt on the Group’s ability to continue 
as a going concern. The Group has taken actions to manage its liquidity by reducing capital expenditures and operational expenses that are discretionary in 
nature and obtaining funding from the maturity of certain short-term and long-term investments. Based on management’s liquidity assessment, considering 
these  actions  taken,  management  believes  that  the  Group’s  available  cash,  cash  equivalents,  and  cash  generated  from  future  operations  and  maturity  of 
investments will be sufficient to meet its working capital requirements and capital expenditures in the ordinary course of business for the next twelve months 
from the issuance of these consolidated financial statements. Accordingly, the consolidated financial statements have been prepared on going concern basis.

F-11 

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(b) Principles of Consolidation

The consolidated financial statements include the financial statements of the Company, its subsidiaries, the Affiliated Entities for which the Company is 
the primary beneficiary. Subsidiaries are those entities in which the Company, directly or indirectly, controls more than one half of the voting power, has the 
power to appoint or remove the majority of the members of the board of directors, or to cast a majority of votes at the meeting of board of directors, or has the 
power to govern the financial and operating policies of the investee under a statute or agreement among the shareholders or equity holders.

A VIE is an entity in which the Company, or its subsidiary, through contractual arrangements, has controlling interest and therefore the Company or its 
subsidiary  is  the  primary  beneficiary  of  the  entity.  In  determining  whether  the  Company  or  its  subsidiary  has  controlling  interests  in  a  VIE,  the  Company 
considers whether the company or its subsidiary has the power to direct activities that most significantly impact the VIE’s economic performance, and the 
right to receive benefits from the VIE or the obligation right to absorb losses of the VIE that could be potentially significant to the VIE.

All significant transactions and balances among the Company, its subsidiaries and the Affiliated Entities have been eliminated upon consolidation.

To  comply  with  PRC  laws  and  regulations  that  restrict  foreign  equity  ownership  of  companies  that  operate  internet  content,  travel  agency  and  air-
ticketing  services,  the  Company  operates  its  website  and  engaged  in  such  restricted  services  through  Nanjing  Tuniu  and  its  subsidiaries.  Nanjing  Tuniu’s 
equity interests are held by Dunde Yu, the Company’s Chief Executive Officer, Haifeng Yan, the Company’s director, and several other PRC citizens. On 
September 17,  2008,  Beijing  Tuniu,  one  of  the  Company’s  wholly  owned  subsidiaries,  entered  into  a  series  of  agreements  with  Nanjing  Tuniu  and  its 
shareholders. Pursuant to these agreements, Beijing Tuniu has the ability to direct substantially all the activities of Nanjing Tuniu, and absorb substantially all 
of the risks and rewards of the Affiliated Entities. As a result, Beijing Tuniu is the primary beneficiary of Nanjing Tuniu, and has consolidated the Affiliated 
Entities.

Contractual arrangements

On  September 17,  2008,  Beijing  Tuniu  entered  into  a  series  of  contractual  agreements  with  Nanjing  Tuniu  and  its  shareholders.  The  following  is  a 

summary of the agreements which allow the Company to exercise effective control over Nanjing Tuniu:

(1) Purchase Option Agreement.

Under the purchase option agreement entered between Beijing Tuniu and the shareholders of Nanjing Tuniu on September 17, 2008, Beijing Tuniu 
has the irrevocable exclusive right to purchase, or have its designated person or persons to purchase all or part of the shareholders’ equity interests in 
Nanjing Tuniu at RMB1,800 which was increased to RMB2,430 in March 2014. The option term remains valid for a period of 10 years and can be 
extended  indefinitely  at  Beijing  Tuniu’s  discretion.  The  purchase  consideration  was  paid  by  Beijing  Tuniu  to  the  shareholders  of  Nanjing  Tuniu 
shortly after the purchase option agreement was entered. On January 24, 2014, the Company amended and restated the purchase option agreement, 
and  the  effective  term  of  the  purchase  option  agreement  has  been  changed  to  until  all  equity  interests  held  in  Nanjing  Tuniu  are  transferred  or 
assigned to Beijing Tuniu or its designated person or persons.

(2) Equity Interest Pledge Agreement.

Under  the  equity  interest  pledge  agreement  entered  between  Beijing  Tuniu  and  the  shareholders  of  Nanjing  Tuniu  on  September  17,  2008,  the 
shareholders  pledged  all  of  their  equity  interests  in  Nanjing  Tuniu  to  guarantee  their  performance  of  their  obligations  under  the  purchase  option 
agreement.  If  the  shareholders  of  Nanjing  Tuniu  breach  their  contractual  obligations  under  the  purchase  option  agreement,  Beijing  Tuniu,  as  the 
pledgee, will have the right to either conclude an agreement with the pledger to obtain the pledged equity or seek payments from the proceeds of the 
auction or sell-off of the pledged equity to any person pursuant to the PRC law. The shareholders of Nanjing Tuniu agreed that they will not dispose 
of the pledged equity interests or create or allow any encumbrance on the pledged equity interests. During the equity pledge period, Beijing Tuniu is 
entitled to all dividends and other distributions made by Nanjing Tuniu. The equity interest pledge agreement remains effective until the shareholders 
of Nanjing Tuniu discharge all their obligations under the purchase option agreement, or Beijing Tuniu enforces the equity interest pledge, whichever 
is earlier.

F-12

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(b) Principles of Consolidation - continued

(3) Shareholders’ Voting Rights Agreement.

Under the shareholders’ voting rights agreement entered between Beijing Tuniu and the shareholders of Nanjing Tuniu on September 17, 2008, each 
of the shareholders of Nanjing Tuniu appointed Beijing Tuniu’s designated person as their attorney-in-fact to exercise all of their voting and related 
rights  with  respect  to  their  equity  interests  in  Nanjing  Tuniu,  including  attending  shareholders’  meetings,  voting  on  all  matters  of  Nanjing  Tuniu, 
nominating and appointing directors, convene extraordinary shareholders’ meetings, and other voting rights pursuant to the then effective articles of 
association. The shareholders’ voting rights agreement will remain in force for an unlimited term, unless all the parties to the agreement mutually 
agree to terminate the agreement in writing or cease to be shareholders of Nanjing Tuniu.

(4) Irrevocable Powers of Attorney.

Under  the  powers  of  attorney  issued  by  the  shareholders  of  Nanjing  Tuniu  on  September  17,  2008,  the  shareholders  of  Nanjing  Tuniu  each 
irrevocably appointed Mr. Tao Jiang, a person designated by Beijing Tuniu, as the attorney-in-fact to exercise all of their voting and related rights 
with respect to their equity interests in Nanjing Tuniu. Each power of attorney will remain in force until the shareholders’ voting rights agreement 
expires or is terminated. On January 24, 2014, the shareholders of Nanjing Tuniu issued powers of attorney to irrevocably appoint Beijing Tuniu as 
the attorney-in-fact to exercise all of their voting and related rights with respect to their equity interests in Nanjing Tuniu. These powers of attorney 
replaced the powers of attorney previously granted to Mr. Tao Jiang on September 17, 2008.

(5) Cooperation Agreement.

Under the cooperation agreement entered between Beijing Tuniu and Nanjing Tuniu, Beijing Tuniu has the exclusive right to provide Nanjing Tuniu 
technology  consulting  and  services  related  to  Nanjing  Tuniu’s  operations,  which  require  certain  licenses.  Beijing  Tuniu  owns  the  exclusive 
intellectual property rights created as a result of the performance of this agreement. Nanjing Tuniu agrees to pay Beijing Tuniu a monthly service fee 
for services performed, and the monthly service fee shall not be lower than 100% of Nanjing Tuniu’s profits generated from such cooperation, which 
equal revenues generated from such cooperation, after deducting the expenses it incurred. This agreement remains effective for an unlimited term, 
unless the parties mutually agree to terminate the agreement, one of the parties is declared bankrupt or Beijing Tuniu is not able to provide consulting 
and services as agreed for more than three consecutive years because of force majeure. On January 24, 2014, the Company amended and restated the 
Cooperation Agreement. In the amended and restated agreement, the service fee has been changed to a quarterly payment which equals the profits of 
each of Nanjing Tuniu and its subsidiaries, and that Beijing Tuniu can adjust the service fee at its own discretion. Also in the amended and restated 
Cooperation Agreement, Beijing Tuniu has the unilateral right to terminate the agreement.

In  the  years  ended  December  31,  2017,  2018  and  2019,  the  Company  and  its  subsidiaries  received  service  fees  of  RMB138,054,  RMB197,853  and 

RMB30,420, respectively, from its consolidated Affiliated Entities, which were eliminated in the consolidated financial statements.

F-13

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(b) Principles of Consolidation - continued

Risks in relation to the VIE structure

The Group believes that each of the agreements and the powers of attorney under the contractual arrangements among Beijing Tuniu, Nanjing Tuniu and 
its shareholders is valid, binding and enforceable, and does not and will not result in any violation of PRC laws or regulations currently in effect. The legal 
opinion  of  Fangda  Partners,  which  was  the  Company’s  PRC  legal  counsel,  also  supports  this  conclusion.  The  shareholders  of  Nanjing  Tuniu  are  also 
shareholders, nominees of shareholders, or designated representatives of shareholders of the Company and therefore have no current interest in seeking to act 
contrary  to  the  contractual  arrangements.  However,  uncertainties  in  the  PRC  legal  system  could  limit  the  Company’s  ability  to  enforce  these  contractual 
arrangements and if the shareholders of Nanjing Tuniu were to reduce their interest in the Company, their interests may diverge from that of the Company and 
that may potentially increase the risk that they would seek to act contrary to the contractual terms.

The Company’s ability to control Nanjing Tuniu also depends on the power of attorney Beijing Tuniu has to vote on all matters requiring shareholder 
approval in Nanjing Tuniu. As noted above, the Company believes this power of attorney is legally enforceable but it may not be as effective as direct equity 
ownership.

In  addition,  if  the  legal  structure  and  contractual  arrangements  were  found  to  be  in  violation  of  any  existing  PRC  laws  and  regulations,  the  PRC 

government could:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

levying fines or confiscate the Group’s income;

revoke the Group’s business or operating licenses;

require the Group to discontinue, restrict or restructure its operations;

shut down the Group’s servers or block the Group’s websites and mobile platform;

restrict or prohibit the use of the Group’s financing proceeds to finance its business and operations in China; or

take other regulatory or enforcement actions against the Group that could be harmful to the Group’s business

The imposition of any of these penalties may result in a material and adverse effect on the Group’s ability to conduct the Group’s business. In addition, 
the  imposition  of  any  of  these  penalties  may  cause  the  Group  to  lose  the  right  to  direct  the  activities  of  Nanjing  Tuniu  (through  its  equity  interest  in  its 
subsidiaries)  or  the  right  to  receive  economic  benefits  from  the  Affiliated  Entities.  Therefore,  a  risk  exists  in  that  the  Group  would  no  longer  be  able  to 
consolidate Nanjing Tuniu and its subsidiaries. In March 2019, the PRC National People’s Congress promulgated the Foreign Investment Law, or the 2019 
PRC Foreign Investment Law, which will become effective on January 1, 2020 and will replace the major existing laws and regulations governing foreign 
investment  in  the  PRC.  The  approved  Foreign  Investment  Law  does  not  touch  upon  the  relevant  concepts  and  regulatory  regimes  that  were  historically 
suggested for the regulation of VIE structures, and thus this regulatory topic remains unclear under the Foreign Investment Law. As the 2019 PRC Foreign 
Investment  Law  is  newly  adopted  and  relevant  government  authorities  may  promulgate  more  laws,  regulations  or  rules  on  the  interpretation  and 
implementation of the 2019 PRC Foreign Investment Law, the possibility can’t be ruled out that the VIE structure adopted by the Group may be deemed as a 
method of foreign investment by, any of such future laws, regulations and rules, which cause significant uncertainties as to whether the Group's VIE structures 
would be treated as a method of foreign investment. If the Group's VIE structure would be deemed as a method of foreign investment under any of such future 
laws, regulations and rules, and any of the Group's businesses operation would fall in the “negative list” for foreign investment that is subject to any foreign 
investment  restrictions  or  prohibitions,  the  Group  would  be  required  to  take  further  actions  to  comply  with  such  laws,  regulations  and  rules,  which  may 
materially and adversely affect the Group's current corporate structure, corporate governance, business, financial conditions and results of operations.

Summary financial information of the Affiliated Entities in the consolidated financial statements

As  of  December 31,  2019,  the  aggregate  accumulated  deficit  of  the  Affiliated  Entities was  RMB4,099  million  prior  to  the  elimination  of  transactions 

between the Affiliated Entities and the Company or the Company’s subsidiaries.

F-14

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(b) Principles of Consolidation - continued

The following assets, liabilities, revenues and loss of the Affiliated Entities were included in the consolidated financial statements as of December 31, 

2018 and 2019 and for the years ended December 31, 2017, 2018 and 2019:

ASSETS
Current assets

Cash and cash equivalents
Restricted cash
Short-term investments
Accounts receivable, net
Intercompany receivables
Prepayments and other current assets

Total current assets

Non-current assets

Long-term investments
Property and equipment, net
Intangible assets, net
Operating lease right-of-use assets, net
Goodwill
Other non-current assets
Total non-current assets
Total assets

LIABILITIES
Current liabilities

Short-term borrowings
Accounts and notes payable
Intercompany payable
Salary and welfare payable
Taxes payable
Advances from customers
Operating lease liabilities, current
Accrued expenses and other current liabilities

Total current liabilities

Non-current liabilities

Operating lease liabilities, non-current
Deferred tax liabilities

Total non-current liabilities
Total liabilities

F-15

2018
RMB

As of December 31,

2019

RMB

US$ (Note 2(d))

254,373
261,559
584,032
266,225
499,276
769,824
2,635,289

1,022,453
137,267
85,388
—
137,074
66,335
1,448,517
4,083,806

47,205
1,251,543
5,141,083
82,254
11,809
998,041
—
300,238
7,832,173

—
17,838
17,838
7,850,011

126,096
318,826
831,256
284,469
870,818
534,144
2,965,609

1,009,049
129,469
91,953
68,193
185,004
82,422
1,566,090
4,531,699

184,000
1,149,051
5,241,312
81,144
6,519
1,104,505
30,779
794,633
8,591,943

42,155
20,112
62,267
8,654,210

18,113
45,797
119,402
40,861
125,085
76,725
425,983

144,941
18,597
13,208
9,795
26,574
11,839
224,954
650,937

26,430
165,051
752,867
11,656
937
158,652
4,420
114,142
1,234,155

6,055
2,889
8,944
1,243,099

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(b) Principles of Consolidation - continued

Net revenues
Net loss
Net cash (used in)/provided by operating activities
Net cash used in investing activities
Net cash provided by financing activities

For the Years Ended December 31,

2017
RMB

1,954,746
(348,755)
(232,926)
(1,021,286)
1,303,661

2018
RMB

1,524,924
(29,031)
31,282
(465,029)
569,565

2019

RMB

1,181,747
(334,832)
(505,492)
(246,340)
680,822

US$ (Note 2(d))
169,747
(48,096)
(72,609)
(35,385)
97,794

Currently there is no contractual arrangement that could require the Company to provide additional financial support to the Affiliated Entities. As the 
Company is conducting its business mainly through the Affiliated Entities, the Company may provide such support on a discretionary basis in the future, 
which could expose the Company to a loss.

Under the contractual arrangements with Nanjing Tuniu and through its equity interest in its subsidiaries, the Group has the power to direct the activities 
of the Affiliated Entities and direct the transfer of assets out of the Affiliated Entities. As the consolidated Affiliated Entities are each incorporated as a limited 
liability  company  under  the  PRC  Company  Law,  the  creditors  do  not  have  recourse  to  the  general  credit  of  the  Company  for  all  of  the  liabilities  of  the 
consolidated Affiliated Entities.

(c) Use of Estimates

The  preparation  of  the  Group’s  consolidated  financial  statements  in  conformity  with  the  U.S.  GAAP  requires  management  to  make  estimates  and 
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities. Actual results could differ materially 
from those estimates. Significant accounting estimates reflected in the Group’s consolidated financial statements mainly include fair value of short-term and 
long-term  investments,  recoverability  of  receivables,  estimated  useful  lives  of  property  and  equipment  and  intangible  assets,  impairment  for  goodwill  and 
long-lived assets, the purchase price allocation and fair value of contingent considerations with respect to business combinations, fair value of share-based 
payment  arrangements,  subsequent  measurement  of  equity  investments  using  measurement  alternative,  valuation  allowance  for  deferred  tax  assets  and  the 
determination of uncertain tax positions.

F-16

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(d) Functional Currency and Foreign Currency Translation

The Group uses Renminbi (“RMB”) as its reporting currency. The functional currency of the Company and its subsidiaries incorporated outside of PRC is 
the United States dollar (“US$”), while the functional currency of the PRC entities in the Group is RMB as determined based on ASC 830, Foreign Currency 
Matters.

Transactions  denominated  in  other  than  the  functional  currencies  are  re-measured  into  the  functional  currency  of  the  entity  at  the  exchange  rates 
prevailing on the transaction dates. Foreign currency denominated financial assets and liabilities are re-measured at the balance sheet date exchange rate. The 
resulting exchange differences are included in the consolidated statements of comprehensive loss as foreign exchange gains / losses.

When preparing the consolidated financial statements presented in RMB, assets and liabilities of the Company and its subsidiaries incorporated outside of 
PRC are translated into RMB at fiscal year-end exchange rates, and equity accounts are translated into RMB at historical exchange rates. Income and expense 
items are translated at average exchange rates prevailing during the respective fiscal years. Translation adjustments arising from these are reported as foreign 
currency translation adjustments and are shown as a component of accumulated other comprehensive income or loss in the consolidated statement of changes 
in shareholders’ equity.

The unaudited United States dollar amounts disclosed in the accompanying financial statements are presented solely for the convenience of the readers. 
Translations of amounts from RMB into US$ for the convenience of the reader were calculated at the rate of US$1.00 = RMB6.9618 on December 31, 2019, 
as set forth in H.10 statistical release of the Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted 
into US$ at that rate on December 31, 2019, or at any other rate.

(e) Fair Value Measurement

The Group defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market 
participants  at  the  measurement  date.  When  determining  the  fair  value  measurements  for  assets  and  liabilities  required  or  permitted  to  be  recorded  at  fair 
value, the Group considers the principal or most advantageous market in which it would transact and it considers assumptions that market participants would 
use when pricing the asset or liability.

The  established  fair  value  hierarchy  requires  an  entity  to  maximize  the  use  of  observable  inputs  and  minimize  the  use  of  unobservable  inputs  when 
measuring fair value. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair 
value measurement. The three levels of inputs may be used to measure fair value include:

Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities.

Level 2  applies  to  assets  or  liabilities  for  which  there  are  inputs  other  than  quoted  prices  included  within  Level  1  that  are  observable  for  the  asset  or 
liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with 
insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or 
can be derived principally from, or corroborated by, observable market data.

Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the 

fair value of the assets or liabilities.

The  Group’s  financial  instruments  include  cash  and  cash  equivalents,  restricted  cash,  short-term  investments,  accounts  receivable,  accounts  payable, 
amounts due from and due to related parties, long-term investments in financial products, borrowings, operating lease liabilities, contingent consideration for 
acquisitions and certain accrued liabilities and other current liabilities. The carrying values of these financial instruments approximated their fair values due to 
the short-term maturity of these instruments except for certain investments which are carried at fair value at each balance sheet date. Certain short-term and 
long-term  investments  in  financial  products  and  securities  classified  within  Level  2  are  valued  using  directly  or  indirectly  observable  inputs  in  the  market 
place. Certain investments in financial products classified within Level 3 are valued based on a model utilizing unobservable inputs which require significant 
management judgment and estimation.

The Group’s assets and liabilities measured at fair value on a recurring basis are summarized below:

Short-term investments
Long-term investments

F-17

Fair Value Measurement Using Significant Other
Observable Inputs (Level 2)
As of December 31,

2018
RMB

562,794
52,441

2019

RMB
1,113,536
282,995

US$ (Note 2(d))
159,949
40,650

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(e) Fair Value Measurement - continued

Short-term investments
Long-term investments
Contingent consideration for acquisitions - short term
Contingent consideration for acquisitions - long term

The roll forward of major Level 3 investments are as following:

Fair value of Level 3 investment at the beginning of the year
Addition
Decrease
The change in fair value of the investments
Fair value of Level 3 investment at the end of the year

Fair Value Measurement Using
Unobservable Inputs (Level 3)
As of December 31,

2018
RMB

255,237
844,843
25,692
10,764

2019

RMB

114,043
711,927
19,273
10,947

US$ (Note 2(d))
16,381
102,262
2,768
1,573

2018
RMB

—
1,547,135
(457,564)
10,509
1,100,080

As of December 31,

2019

RMB
1,100,080
494,100
(795,587)
27,377
825,970

US$ (Note 2(d))
158,017
70,973
(114,279)
3,932
118,643

The  Company  determined  the  fair  value  of  its  investments  by  using  income  approach  with  significant  unobservable  inputs  of  future  cashflows  and 

discount rate ranging from 2.0% to 10.0%.

The roll forward of contingent consideration for acquisitions is as below:

Balance at the beginning of the year
Addition
Net change in fair value
Payment
Balance at the end of the year

2018
RMB

38,116
10,382
(5,242)
(6,800)
36,456

As of December 31,

2019

RMB

36,456
7,341
344
(13,921)
30,220

US$ (Note 2(d))
5,237
1,055
49
(2,000)
4,341

Contingent consideration is valued using an expected cash flow method with unobservable inputs including the probability to achieve the operating and 

financial targets, which is assessed by the Group, in connection with the contingent consideration arrangements.

(f) Cash and Cash Equivalents

Cash and cash equivalents represent cash on hand and demand deposits placed with banks, other financial institutions and Alipay, a third party payment 

processor, which are unrestricted as to withdrawal or use.

(g) Restricted Cash

Restricted cash represents cash that cannot be withdrawn without the permission of third parties. The Group’s restricted cash mainly represents (i) cash 
deposits required by tourism administration departments as a pledge to secure travellers’ rights and interests, (ii) cash deposits required by China Insurance 
Regulatory  Commission  for  engaging  in  insurance  agency  or  brokering  activities.  (iii)  the  deposits  held  in  designated  bank  accounts  for  issuance  of  bank 
acceptance notes and letter of guarantee, and required by the Group’s business partners.

Cash, cash equivalents and restricted cash as reported in the consolidated statement of cash flows are presented separately on consolidated balance sheet 

as follows:

Cash and cash equivalents
Restricted cash
Total

2017
RMB

484,101
91,810
575,911

As of December 31,

2018
RMB

560,356
270,670
831,026

2019

RMB

295,463
327,052
622,515

US$ (Note 2(d))
42,441
46,978
89,419

(h) Short-term Investments

Short-term investments are comprised of (i) held-to-maturity investments such as time deposits, which are due between three months and one year and 
stated at amortized cost; and (ii) equity securities and investments in financial products issued by banks or other financial institutions, which contain a fixed or 
variable interest rate and with original maturities between three months and one year. Such investments are generally not permitted to be redeemed early or 
are subject to penalties for redemption prior to maturity. These investments are stated at fair value. Changes in the fair value are reflected in the consolidated 
statements of comprehensive loss. There was no other-than-temporary impairment of short-term investments measured at amortized cost for the years ended 
December 31, 2017, 2018 and 2019.

(i) Accounts Receivable, net

The Group’s accounts receivable mainly consist of amounts due from the customers, travel agents, insurance companies and travel boards or bureaus, 
which  are  carried  at  the  original  invoice  amount  less  an  allowance  for  doubtful  accounts.  The  Group  reviews  accounts  receivable  on  a  periodic  basis  and 
makes allowances when there is doubt as to the collectability of individual balances. The Group evaluates the collectability of accounts receivable considering 
many  factors  including  reviewing  accounts  receivable  balances,  historical  bad  debt  rates,  payment  patterns,  counterparties’  credit  worthiness  and  financial 
conditions,  and  industry  trend  analysis.  The  Group  recognized  allowance  for  doubtful  accounts  of  RMB13,332,  RMB3,299  and  RMB28,443  for  the  years 
ended December 31, 2017, 2018 and 2019, respectively.

The following table summarized the details of the Group’s allowance for doubtful accounts:

Balance at the beginning of year
Addition
Reversal
Write-offs
Balance at the end of year

For the Years Ended December 31,

2017
RMB

2018
RMB

4,856
13,332
—
(1,283)
16,905

16,905
4,200
(901)
—
20,204

2019

RMB

20,204
30,023
(1,580)
—
48,647

US$ (Note 2(d))
2,902
4,313
(227)
—
6,988

F-18

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(j) Long-term investments

Long-term investments include equity investments, held-to-maturity investments and other long-term investments.

Equity investments

The Group accounts for the investments in entities with significant influence under equity-method accounting. Under this method, the Group’s pro rata 
share of income (loss) from an investment is recognized in the consolidated statements of comprehensive loss. Dividends received reduce the carrying amount 
of the investment. Equity-method investment is reviewed for impairment by assessing if the decline in fair value of the investment below the carrying value is 
other-than-temporary.  In  making  this  determination,  factors  are  evaluated  in  determining  whether  a  loss  in  value  should  be  recognized.  These  include 
consideration of the intent and ability of the Group to hold investment and the ability of the investee to sustain an earnings capacity, justifying the carrying 
amount of the investment. Impairment losses are recognized when a decline in value is deemed to be other-than-temporary.

The  Group  adopted  the  ASU  2016-01,  “Financial  Instruments  –  Overall  (Subtopic  825-10)  –  Recognition  and  Measurement  of  Financial  Assets  and 
Financial  Liabilities”,  effective  from  January  1,  2018.  The  Group  elects  a  measurement  alternative  for  equity  investments  that  do  not  have  readily 
determinable fair values and where the Group does not have the ability to exercise significant influence over operating and financial policies of the entity. 
Under the measurement alternative, the Group measures these investments at cost, less any impairment, plus or minus changes resulting from observable price 
changes in orderly transactions for an identical or similar investment of the same issuer. An impairment loss is recognized in the consolidated statements of 
comprehensive loss equal to the excess of the investment's cost over its fair value when the impairment is deemed other-than-temporary.

Held-to-maturity investments

The investments that the Group intends and is able to hold to maturity are classified as held-to-maturity investments and are stated at amortized cost, and 
interest  income  is  recorded  in  the  consolidated  statements  of  comprehensive  income.  The  Group  monitors  these  investments  for  other-than-temporary 
impairment  by  considering  factors  including,  but  not  limited  to,  current  economic  and  market  conditions,  the  operating  performance  of  the  companies 
including current earnings trends and other company-specific information.

Other long-term investments

Other long-term investments include financial products with maturities over one year and investments in securities including corporate bonds, perpetual 
bonds  and  preferred  shares  issued  by  third  party  companies,  which  are  carried  at  their  fair  value  at  each  balance  sheet  date  and  changes  in  fair  value  are 
reflected in the consolidated statements of operations and comprehensive income.

No event had occurred and indicated that other-than-temporary impairment existed and therefore the Group did not record any impairment charges for its 

investments for the years ended December 31, 2017, 2018 and 2019.

(k) Property and Equipment

Property and equipment are stated at cost less accumulated depreciation and impairment if applicable. Property and equipment are depreciated over the 

estimated useful lives on a straight-line basis. The estimated useful lives are as follows:

Category
Computers and equipment
Buildings
Furniture and fixtures
Vehicles
Software
Leasehold improvements

Estimated useful life

3 - 5 years
16 - 20 years
3 - 5 years
3 - 5 years
5 years
Over the shorter of the lease term or the estimated useful life of the asset 
ranging from 1 – 9 years

F-19

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(k) Property and Equipment - continued

Construction  in  progress  represents  leasehold  improvements  and  office  buildings  under  construction  or  being  installed  and  is  stated  at  cost.  Cost 
comprises  original  cost  of  property  and  equipment,  installation,  construction  and  other  direct  costs.  Construction  in  progress  is  transferred  to  leasehold 
improvements and buildings and depreciation commences when the asset is ready for its intended use.

Gain or loss on the disposal of property and equipment is the difference between the net sales proceeds and the carrying amount of the relevant assets and 

is recognized in the consolidated statements of comprehensive loss.

(l) Land use right, net

Land use right represents the payments for usage of land for office buildings, which is recorded at cost less accumulated amortization. Amortization is 

provided on a straight-line basis over their respective lease period which is 49.

(m) Capitalized Software Development Cost

The  Group  has  capitalized  certain  direct  development  costs  associated  with  internal-used  software  in  accordance  with  ASC  350-40,  “Internal-use 
software”,  which  requires  the  capitalization  of  costs  relating  to  certain  activities  of  developing  internal-use  software  that  occur  during  the  application 
development stage. Costs capitalized mainly include payroll and payroll-related costs for employees who devoted time to the internal-use software projects 
during the application development stage. Capitalized internal-use software costs are stated at cost less accumulated amortization and the amount is included 
in  “property  and  equipment,  net”  on  the  consolidated  balance  sheets,  with  an  estimated  useful  life  of  five  years.  Software  development  cost  capitalized 
amounted to RMB19,545, RMB75,443 and RMB56,927 for the years ended December 31, 2017, 2018 and 2019, respectively. The amortization expense for 
capitalized software costs amounted to RMB5,729, RMB14,699 and RMB36,983 for the years ended December 31, 2017, 2018 and 2019, respectively. The 
unamortized amount of capitalized internal use software development costs was RMB111,628 as of December 31, 2019.

(n) Business combination

U.S.  GAAP  requires  that  all  business  combinations  not  involving  entities  or  businesses  under  common  control  be  accounted  for  under  the  purchase 
method. The Group has adopted ASC 805 “Business Combinations”, and the cost of an acquisition is measured as the aggregate of the fair values at the date 
of exchange of the assets given, liabilities incurred and equity instruments issued. The transaction costs directly attributable to the acquisition are expensed as 
incurred.  Identifiable  assets,  liabilities  and  contingent  liabilities  acquired  or  assumed  are  measured  separately  at  their  fair  value  as  of  the  acquisition  date, 
irrespective of the extent of any noncontrolling interests. The excess of the (i) the total of cost of acquisition, fair value of the noncontrolling interests and 
acquisition date fair value of any previously held equity interest in the acquiree over (ii) the fair value of the identifiable net assets of the acquiree is recorded 
as  goodwill.  If  the  cost  of  acquisition  is  less  than  the  fair  value  of  the  net  assets  of  the  subsidiary  acquired,  the  difference  is  recognized  directly  in  the 
consolidated statements of operations and comprehensive income.

The determination and allocation of fair values to the identifiable assets acquired and liabilities assumed is based on various assumptions and valuation 
methodologies requiring  considerable management judgment. The  most  significant variables  in these valuations are discount  rates,  the number of  years on 
which  to  base  the  cash  flow  projections,  as  well  as  the  assumptions  and  estimates  used  to  forecast  the  future  cash  inflows  and  outflows.  Management 
determines discount rates to be used based on the risk inherent in the related activity’s current business model and industry comparisons. Terminal values are 
based  on  the  expected  life  of  products  and  forecasted  life  cycle  and  forecasted  cash  flows  over  that  period.  Although  management  believes  that  the 
assumptions applied in the determination are reasonable based on information available at the date of acquisition, actual results may differ from the forecasted 
amounts and the difference could be material. The Group recognized adjustments to provisional amounts that are identified during the measurement period in 
the reporting period in which the adjustment amounts are determined.

A  noncontrolling  interest  is  recognized  to  reflect  the  portion  of  a  subsidiary’s  equity  which  is  not  attributable,  directly  or  indirectly,  to  the  Group. 
Consolidated net loss on the consolidated statements of comprehensive loss includes the net loss attributable to noncontrolling interests when applicable. The 
cumulative  results  of  operations  attributable  to  noncontrolling  interests  are  also  recorded  as  noncontrolling  interests  in  the  Group’s  consolidated  balance 
sheets. Cash flows related to transactions with noncontrolling interests are presented under financing activities in the consolidated statements of cash flows 
when applicable.

Subsequent to the initial measurement of acquisition, adjustments to the amount of contingent consideration are recognized as a gain or loss during the 

period of adjustments, and are reflected in other operating income.

F-20

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(o) Intangible Assets

Intangible  assets  purchased  are  recognized  and  measured  at  cost  upon  acquisition  and  intangible  assets  arising  from  acquisitions  of  subsidiaries  are 
recognized and measured at  fair  value  upon acquisition.  The Company’s  purchased intangible assets  include computer software, which are amortized  on  a 
straight-line  basis  over  their  estimated  useful  lives  1  to  5  years.  Separable  intangible  assets  arising  from  acquisitions  consist  of  trade  names,  customer 
relationship, software, technology, non-compete agreements, travel licenses, insurance agency license and business cooperation agreement with JD.com Inc., 
which are amortized on a straight-line basis over their estimated useful lives of 1 to 20 years. The estimated life of intangible assets subject to amortization is 
reassessed  if  circumstances  occur  that  indicate  the  life  has  changed.  Intangible  assets  are  reviewed  for  impairment  whenever  events  or  changes  in 
circumstances indicate that the carrying amount of such assets may not be recoverable. The Group recognized impairment charges for intangible assets of nil, 
nil and RMB32,014 for the years ended December 31, 2017, 2018 and 2019. Refer to note 5 for details.

(p) Goodwill

Goodwill represents the excess of the purchase price over the fair value of identifiable assets and liabilities acquired in business combinations. Goodwill 

is not amortized, but tested for impairment annually or more frequently if events or changes in circumstances indicate that it might be impaired.

The  Group  early  adopted  ASU  No.  2017-04,  “Intangibles—Goodwill  and  Other  (Topic  350):  Simplifying  the  Test  for  Goodwill  Impairment”  (“ASU 
2017-04”), which removes the requirement to compare the implied fair value of goodwill with its carrying amount as part of step 2 of the goodwill impairment 
test. The Group first assesses qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying 
amount, including goodwill, so as to perform the quantitative goodwill impairment test. If determined to be necessary, the quantitative impairment test is used 
to identify goodwill impairment by comparing the fair value of a reporting unit with its carrying amount and recognize an impairment charge for the amount 
by which the carrying amount exceeds the reporting unit’s fair value. The loss recognized should not exceed the total amount of goodwill allocated to that 
reporting unit.

Management performed annual goodwill impairment test and no impairment loss was recognized for the years ended December 31, 2017 and 2018.

As of December 31, 2019, management performed qualitative assessment and determined it was necessary to perform a step 1 goodwill impairment test. 
Discounted cash flow analysis was used to estimate the fair value of the reporting unit with certain key assumptions including future revenue growth rate, 
gross margin, working capital level, capital expenditure, the terminal value of the reporting unit and the discount rate. Based on the result of the test, the fair 
value of the reporting unit was higher than its carrying value as at December 31, 2019 and therefore, no impairment loss was recognized for the year ended 
December 31, 2019.

F-21

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(q) Impairment of long-lived assets

The  Group  evaluates  its  long-lived  assets  and  finite  lived  intangibles  for  impairment  whenever  events  or  changes  in  circumstances  indicate  that  the 
carrying  amount  of  an  asset  may  not  be  recoverable.  When  these events  occur,  the  Group  measures  impairment  by  comparing  the  carrying  amount  of  the 
assets  to  future  undiscounted  net  cash  flows  expected  to  result  from  the  use  of  the  assets  and  their  eventual  disposition.  If  the  sum  of  the  expected 
undiscounted cash flows is less than the carrying amount of the assets, the Group recognizes an impairment loss equal to the difference between the carrying 
amount and fair value of these assets. No impairment of long-lived assets was recognized during the years ended December 31, 2017, 2018 and 2019, except 
for impairment charges for intangible assets ( Note 2(o)).

(r) Advances from Customers

Advances  from  customers  represent  the  amounts  travellers  pay  in  advance  to  purchase  packaged  tours  or  other  travelling  products.  Among  the  cash 
proceeds from travellers, the amounts payable to tour operators are recorded as accounts payable and the remaining are recognized as revenues when revenue 
recognition criteria are met.

(s) Revenue Recognition

The Group’s revenue is primarily derived from sales of packaged tours and other service fees.

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers (Topic 606)” (“ASU 2014-09”), which amends the existing 
accounting  standards  for  revenue  recognition.  Subsequently,  the  FASB  issued  several  amendments  which  amends  certain  aspects  of  the  guidance  in  ASC 
2014-09  (ASU  No.  2014-09  and  the  related  amendments  are  collectively  referred  to  as  “ASC  606”).  According  to  ASC  606,  revenue  is  recognized  when 
control of the promised services is transferred to our customers, in an amount that reflects the consideration the Group expects to be entitled to in exchange for 
those services. The Group early adopted this new revenue standard effective from January 1, 2017 by applying the full retrospective method. There are no 
significant estimates in the Group’s revenue arrangements.

Packaged tours: Packaged tours include organized tours which offer pre-arranged itineraries, transportations, accommodations, entertainments, meals and 
tour guide services; and self-guided tours which consist of combinations of air tickets and hotel bookings and other optional add-ons, such as airport pick-ups 
that the travellers choose at their discretion.

Since the beginning of 2017, the Group has implemented certain changes in its arrangements with the tour operators. The Group’s role in the organized 
tour arrangements has changed from being a principal into an agent that provides tour booking services to the tour operators and travellers. Under the current 
organized  tour  arrangements,  the  tour  operators  are  primarily  responsible  for  all  aspects  of  providing  services  relating  to  the  tour  and  responsible  for  the 
resolution of customer disputes and any associated costs. As a result of the change of the Group’s role, starting from January 1, 2017, revenues from organized 
tours  (except  for  those  that  the  Group  takes  substantive  inventory  risks  and  the  self-operated  local  tour  operator  business  in  which  the  Group  acts  as  a 
principal, as discussed below) are generally reported on net basis, representing the difference between what the Group receives from the travellers and the 
amounts due to the tour operators.

Revenues from self-guided tours are recognized on a net basis, as the Group has no involvement in determining the service, and provides no additional 
services to travellers other than the booking services. Suppliers are responsible for all aspects of providing the air transportation and hotel accommodation, 
and other travel-related services. As such, the Group is an agent for the travel service providers in these transactions and revenues are reported on a net basis.

F-22

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(s) Revenue Recognition - continued

Under certain circumstances, the Group may enter into contractual commitments with suppliers to reserve tours, and is required to pay a deposit to ensure 
tour availabilities. Some of these contractual commitments are non-cancellable, and to the extent the reserved tours are not sold to customers, the Group would 
be liable to pay suppliers a pre-defined or negotiated penalty, thereby assuming inventory risks. For packaged tour arrangements that the Group undertakes 
inventory  risk  which  is  considered  to  be  substantive,  revenues  are  recognized  on  gross  basis.  Revenues  for  such  arrangements  that  the  Group  undertakes 
substantive inventory risk were RMB497,918, RMB241,181 and RMB166,186 for the years ended December 31, 2017, 2018 and 2019, which were recorded 
in revenues from packaged tours.

From 2018, the Group expanded its self-operated local tour operator business in various destinations by directly providing destination-based services to 
the organized tour customers, starting from their arrival at the destination and all the way until they depart from the destination. As a self-operated local tour 
operator, the Group integrates the underlying resources such as transportations, accommodations, entertainments, meals and tour guide services from selected 
suppliers,  directs  the  selected  vendors  to  provide  services  on  the  Group's  behalf,  and  hence  sets  up  the  price  for  the  tour.  Besides,  the  Group  is  primarily 
responsible for fulfilling the promise of the whole packaged tours service, which is a single performance obligation. Accordingly, the Group is a principal for 
the  self-operated  local  tour  operator  business  and  recognizes  revenue  on  a  gross  basis  in  accordance  with  ASC  606.  Revenues  from  the  self-operated  tour 
operator business are recognized over time during the period of the tours when control over the tour services is transferred to the customers. Revenues for the 
self-operated local tour operator business were RMB509,737 and RMB724,239 for the years ended December 31, 2018 and 2019, which were recorded in 
revenues from packaged tours.

Under ASC 606, starting from January 1, 2017, under the current arrangements for the organized tours (except for the self-operated local tour operator 
business in which the Group acts as a principal, as discussed above), for which the Group's role was changed into an agent, revenues are recognized when the 
tours depart, as control over the tour booking services is transferred to the customers when the tour booking is completed and successful.

Under ASC 606, revenues from self-guided tours are recognized when the tours depart.

Other revenues:  Other  revenues  primarily  comprise revenues  generated  from  (i) service  fees received from insurance  companies,  (ii) commission fees 
from  other  travel-related  products  and  services,  such  as  tourist  attraction  tickets,  visa  application  services,  accommodation  reservation  and  transportation 
ticketing, (iii) fees for advertising services that the Group provides primarily to domestic and foreign tourism boards and bureaus, fees for service that the 
Group  provides  for  accommodation  and  transportation,  and  (iv)  service  fees  for  financial  services  and  interest  income  for  yield  enhancement  products. 
Revenue is recognized when the services are rendered or when the tickets are issued.

From 2016 in certain cases, the Group purchased yield enhancement products with maturities ranged from three months to two years from the Exchanges 
and trust companies and split these products into smaller amount yield enhancement products with lower yield rate and shorter maturities within one year, 
which were offered to individual investors through the Group’s online platform. The split of the products were arranged by Exchanges. Interest revenue and 
interest cost of RMB50,867 and RMB34,499 were recorded in other revenue and cost of revenue, respectively, for the year ended December 31, 2017. This 
business was terminated in 2018.

The Group also provided account receivables factoring service and cash lending service to customers and fees charged in connection with these financial 
services were recorded as other revenue over the period of the service rendered. The amount of such service revenue for the years ended December 31, 2018 
and 2019 were RMB117,537 RMB97,016, respectively.

The Group provided online lending service in 2017 and fees charged in connection with this service was RMB220,701 for the year ended December 31, 

2017. This service was terminated in late 2017.

F-23

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(s) Revenue Recognition - continued

Customer incentives

From time to time, travelers are offered coupons, travel vouchers, membership points, or cash rewards as customer incentives. For customer incentives 
offered where prior purchase is not required, the Group accounts for them as a reduction of revenue when the coupons and vouchers are utilized to purchase 
travelling products or as selling and marketing expenses when membership points are redeemed for merchandises. For customer incentives offered from prior 
purchase, the Group estimates the amount associated with the future obligation to customers, and records as a reduction of revenue when the prior purchase 
revenue  is  initially  recognized.  Unredeemed  incentives  are  recorded  in  other  current  liabilities  in  the  consolidated  balance  sheets.  The  Group  estimates 
liabilities under the customer loyalty program based on accumulated customer incentives, and the estimate of probability of redemption in accordance with the 
historical redemption pattern. The actual expenditure may differ from the estimated liability recorded. As of December 31, 2018 and 2019, liabilities recorded 
related to membership points and cash rewards were RMB1,395 and RMB9,374, respectively.

Value-added tax and surcharges

The Group’s business is subject to value-added tax (“VAT”) since May 1, 2016, and the Group is permitted to offset input VAT (VAT that is paid in the 
acquisition  of  goods  or  services,  and  which  is  supported  by  valid  VAT  invoices  received  from  vendors)  against  their  VAT  liability.  VAT  on  the  taxable 
revenue collected by the Group on behalf of tax authorities in respect of services provided, net of VAT paid for purchases, is recorded as a liability until it is 
paid to the tax authorities. The Group is also subject to certain government surcharges on VAT payable in the PRC and these surcharges are recorded in cost 
of revenues.

F-24

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(t) Cost of Revenues

Cost  of  revenues  mainly  consists  of  salaries  and  other  compensation-related  expenses  related  to  the  Group’s  tour  advisors,  customer  services 
representatives,  and  other  personnel  related  to  tour  transactions,  and  other  expenses  directly  attributable  to  the  Group’s  principal  operations,  primarily 
including payment processing fees, telecommunication expenses, rental expenses, depreciation expenses, interest expenses for yield enhancement products, 
and other service fee for financial service. For the arrangements where the Group secures availabilities of tours and bears substantive inventory risks and for 
the self-operated local tour operator business since 2018, from which revenues are recognized on a gross basis, cost of revenues also includes the amount paid 
to tour operators or suppliers.

Losses arising from the committed tour reservations were recorded as deductions to revenues, which were RMB11,009 for the year ended December 31, 

2017 and were insignificant for the years ended December 31, 2018 and 2019.

(u) Advertising Expenses

Advertising expenses, which primarily consist of online marketing expenses and brand marketing expenses through various forms of media, are recorded 
in  sales  and  marketing  expenses  as  incurred.  Advertising  expenses  were  RMB302,987,  RMB222,073  and  RMB223,522  for  the  years  ended  December 31, 
2017, 2018 and 2019, respectively.

(v) Research and Product Development Expenses

Research and product development expenses include salaries and other compensation-related expenses for the Group’s research and product development 
personnel, as well as office rental, depreciation and related expenses and travel-related expenses for the Group’s research and product development team. The 
Group  recognizes  software  development  costs  in  accordance  with  ASC  350-40  “Software—internal  use  software”.  The  Group  expenses  all  costs  that  are 
incurred in connection with the planning and implementation phases of development, and costs that are associated with maintenance of the existing websites 
or software for internal use. Certain costs associated with developing internal-use software are capitalized when such costs are incurred within the application 
development stage of software development (Note 2(m)).

F-25

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(w) Leases

The Company applied ASC 842, Leases, on January 1, 2019 by using the optional transition method at the adoption date without recasting comparative 
periods. The Company determines if an arrangement is a lease at inception. Operating leases are primarily for office and operation space and are included in 
operating  lease  right-of-use  (“ROU”)  assets,  net,  operating  lease  liabilities,  current  and  operating  lease  liabilities,  non-current  on  its  consolidated  balance 
sheets.  ROU  assets  represent  the  Company's  right  to  use  an  underlying  asset  for  the  lease  term  and  lease  liabilities  represent  its  obligation  to  make  lease 
payments  arising from the lease. The operating lease ROU assets and liabilities are recognized  at lease commencement date based on the present  value of 
lease payments over the lease term. As most of the Company's leases do not provide an implicit rate, the Company uses its incremental borrowing rate based 
on the information available at lease commencement date in determining the present value of lease payments. The operating lease ROU asset also includes any 
lease payments made and excludes lease incentives. The Company’s lease terms may include options to extend or terminate the lease. Renewal options are 
considered  within  the  ROU  assets  and  lease  liability  when  it  is  reasonably  certain  that  the  Company  will  exercise  that  option.  Lease  expense  for  lease 
payments is recognized on a straight-line basis over the lease term.

For operating leases with a term of one year or less, the Company has elected to not recognize a lease liability or ROU asset on its consolidated balance 
sheet. Instead, it recognizes the lease payments as expense on a straight-line basis over the lease term. Short-term lease costs are immaterial to its consolidated 
statements of operations and cash flows.

Upon the adoption of the new lease standard, on January 1, 2019, the Company recognized operating lease asset of RMB180,327 and total operating lease 

liabilities of RMB182,700 (including a current liability of RMB92,969) in the consolidated balance. There was no impact to retained earnings at adoption.

(x) Share-based Compensation

The Company applies ASC 718, “Compensation — Stock Compensation” to account for its share-based compensation program including share options 
and  restricted  shares.  In  accordance  with  the  guidance,  the  Company  determines  whether  a  share-based  award  should  be  classified  and  accounted  for  as  a 
liability award or equity award. All grants of share-based awards to employees classified as equity awards are recognized in the financial statements based on 
their  grant  date  fair  values.  For  options,  the  fair  values  are  calculated  using  the  binominal  option  pricing  model.  Share-based  compensation  expenses  are 
recorded net of an estimated forfeiture rate over the required service period using the straight-line method. The modifications of the terms or conditions of the 
shared-based award are treated as an exchange of the original award for a new award. The incremental compensation expense is equal to the excess of the fair 
value of the modified award immediately after the modification over the fair value of the original award immediately before the modification. For options 
already vested as of the modification date, the Company immediately recognized the incremental value as compensation expenses. For options still unvested 
as of the modification date, the incremental compensation expenses are recognized over the remaining service period of these options.

F-26

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

(y) Income Taxes

Current  income  taxes  are  provided  on  the  basis  of  net  income  for  financial  reporting  purposes,  adjusted  for  income  and  expense items  which  are  not 
assessable  or  deductible  for  income  tax  purposes,  in  accordance  with  the  regulations  of  the  relevant  tax  jurisdictions.  Deferred  income  taxes  are  provided 
using the liability method. Under this method, deferred income taxes are recognized for the tax consequences of temporary differences by applying enacted 
statutory rates applicable to future years to differences between the financial statement carrying amounts and the tax bases of existing assets and liabilities. 
The tax base of an asset or liability is the amount attributed to that asset or liability for tax purposes. The effect on deferred taxes of a change in tax rates is 
recognized in the interim condensed consolidated statements of comprehensive loss in the period of change. A valuation allowance is provided to reduce the 
amount of deferred tax assets if it is considered more likely than not that some portion of, or all of the deferred tax assets will not be realized.

Uncertain tax positions

U.S. GAAP prescribes a more likely than not threshold for financial statement recognition and measurement of a tax position taken or expected to be 
taken in a tax return. The guidance also provides for the derecognition of income tax assets and liabilities, classification of current and deferred income tax 
assets  and  liabilities,  accounting  for  interest  and  penalties  associated  with  tax  positions,  accounting  for  income  taxes  in  interim  periods,  and  income  tax 
disclosures.  Significant  judgment  is  required  in  evaluating  the  Group’s  uncertain  tax  positions  and  determining  its  provision  for  income  taxes.  As  of 
December 31,  2018  and  2019,  the  Group  did  not  have  any significant  unrecognized uncertain tax positions  or  any interest  or  penalties  associated  with tax 
positions.

In order to assess uncertain tax positions, the Group applies a more likely than not threshold and a two-step approach for the tax position measurement 
and financial statement recognition. Under the two-step approach, the first step is to evaluate the tax position for recognition by determining if the weight of 
available evidence indicates that it is more likely than not that the position will be sustained, including resolution of related appeals or litigation processes, if 
any. The second step is to measure the tax benefit as the largest amount that is more than 50% likely of being realized upon settlement.

F-27

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(z) Employee Benefits

Full-time employees of the Group in the PRC are entitled to welfare benefits including pension, work-related injury benefits, maternity insurance, medical 
insurance, unemployment benefit and housing fund plans through a PRC government-mandated defined contribution plan. Chinese labor regulations require 
that  the  Group  makes  contributions  to  the  government  for  these  benefits  based  on  certain  percentages  of  employees’  salaries,  up  to  a  maximum  amount 
specified  by  the  local  government.  The  Group  has  no  legal  obligation  for  the  benefits  beyond  the  contributions.  The  Group  recorded  employee  benefit 
expenses of RMB263,618, RMB222,304 and RMB217,199 for the years ended December 31, 2017, 2018 and 2019, respectively.

(aa) Government Subsidies

Government subsidies are cash subsidies received by the Group’s entities in the PRC from provincial and local government authorities. The government 
subsidies are granted from time to time at the discretion of the relevant government authorities. These subsidies are granted for general corporate purposes and 
to  support  the  Group’s  ongoing  operations  in  the  region.  Cash  subsidies  are  recorded  in  other  operating  income  on  the  consolidated  statements  of 
comprehensive loss when received and when all conditions for their receipt have been satisfied. The Group recognized government subsidies of RMB27,322, 
RMB51,357 and RMB24,608 for the years ended December 31, 2017, 2018 and 2019, respectively.

(ab) Earnings (Loss) Per Share

Basic  earnings  (loss)  per  share  is  computed  by  dividing  net  income  (loss)  attributable  to  ordinary  shareholders  by  the  weighted  average  number  of 
ordinary  shares  outstanding during  the  period.  Accretion  of the  redeemable  noncontrolling interests  is  deducted  from  the  net income  (loss)  to  arrive  at net 
income (loss) attributable to the Company’s ordinary shareholders. Diluted earnings (loss) per share is calculated by dividing net income (loss) attributable to 
ordinary shareholders by the weighted average number of ordinary and dilutive ordinary equivalent shares outstanding during the period. Ordinary equivalent 
shares consist of unvested restricted shares and shares issuable upon the exercise of share options using the treasury stock method. Ordinary equivalent shares 
are not included in the denominator of the diluted loss per share calculation when inclusion of such shares would be anti-dilutive. Except for voting rights, 
Class A and Class B shares have all the same rights and therefore the Group has elected not to use the two-class method.

(ac) Comprehensive Income (Loss)

Comprehensive  income  (loss)  is  defined  as  the  change  in  equity  of  the  Group  during  a  period  arising  from  transactions  and  other  events  and 
circumstances excluding transactions resulting from investments by shareholders and distributions to shareholders. Comprehensive income or loss is reported 
in  the  consolidated  statements  of  comprehensive  loss.  Accumulated  other  comprehensive  income  (loss),  as  presented  on  the  accompanying  consolidated 
balance sheets, consists of accumulated foreign currency translation adjustments.

F-28

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(ad) Treasury stock

On January 12, 2018, the Company’s board of directors authorized a share repurchase program under which the Company was authorized to repurchase 
up to US$100 million worth of the Company’s ordinary shares or American depositary shares representing ordinary shares over the next 12 months. The share 
repurchase  programs  permitted  the  Company  to  purchase  shares  from  time  to  time  on  the  open  market  at  prevailing  market  prices,  in  privately  negotiated 
transactions,  in  block  trades  and/or  through  other  legally  permissible  means,  depending  on  market  conditions  and  in  accordance  with  applicable  rules  and 
regulations. The repurchased shares were accounted for under the cost method and presented as “treasury stock” in equity on the Group’s consolidated balance 
sheets. For the year ended December 31, 2019, the Group reissued 964,128 shares to employees upon their exercise of share options or vesting of restricted 
share units under the Group’s share compensation plans. The Company recognizes the difference in additional paid-in capital on the reissuance of the shares 
when reissuing treasury stock at an amount different from the average cost the Company paid to repurchase the treasury stock.

(ae) Segment Reporting

In  accordance  with  ASC  280,  Segment  Reporting,  the  Group’s  chief  operating  decision  maker,  the  Chief  Executive  Officer,  reviews  the  consolidated 
results when making decisions about allocating resources and assessing performance of the Group as a whole and hence, the Group has only one reportable 
segment.

The Group does not distinguish between markets or segments for the purpose of internal reporting. The Group’s long-lived assets are substantially all 

located in the PRC and substantially all the Group’s revenues are derived from within the PRC, therefore, no geographical segments are presented.

(af) Recently Issued Accounting Pronouncements

F-29

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(af) Recently Issued Accounting Pronouncements – continued

In June 2016, the FASB issued ASU No. 2016-13 (ASU 2016-13), “Financial Instruments – Credit Losses”, which introduces new guidance for credit 
losses  on  instruments  within  its  scope.  The  new  guidance  introduces  an  approach  based  on  expected  losses  to  estimate  credit  losses  on  certain  types  of 
financial instruments, including, but not limited to, trade and other receivables, held-to-maturity debt securities, loans and net investments in leases. The new 
guidance  also  modifies  the  impairment  model  for  available-for-sale  debt  securities  and  requires  the  entities  to  determine  whether  all  or  a  portion  of  the 
unrealized loss on an available-for-sale debt security is a credit loss. The standard also indicates that entities may not use the length of time a security has been 
in an unrealized loss position as a factor in concluding whether a credit loss exists. There is no specified method for measuring expected credit losses, and an 
entity is allowed to apply methods that reasonably reflect its expectations of the credit loss estimate. The ASU 2016-13 is effective for public companies for 
fiscal  years  beginning  after  December  15,  2019,  and  interim  periods  within  those  fiscal  years.  Early  adoption  is  permitted  for  all  entities  for  fiscal  years 
beginning after December 15, 2018, including interim periods within those fiscal years.

The FASB further issued Accounting Standards Update No. 2018-19, “Codification Improvements to Topic 326, Financial Instruments—Credit Losses,” 
or  ASU  2018-19,  Accounting  Standards  Update  No.  2019-04,  “Codification  Improvements  to  Topic  326,  Financial  Instruments—Credit  Losses,”  or  ASU 
2019-04,  Accounting  Standards  Update  No.  2019-05,  “Financial  Instruments-Credit  Losses  (Topic  326):  Targeted  Transition  Relief,”  or  ASU  2019-05, 
Accounting Standards Update No. 2019-10, “Financial Instruments-Credit Losses (Topic 326): Effective Dates,” or ASU 2019-10 and Accounting Standards 
Update No. 2019-11, “Codification Improvements to Topic 326, Financial Instruments—Credit Losses,” or ASU 2019-11. The amendments in these ASUs 
provide clarifications to ASU 2016-13.

The Group will adopt the new standard effective from January 1, 2020, which is not expected to have a material impact on the Company’s consolidated 

financial statements.

F-30

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(All amounts in thousands, except for share and per share data, or otherwise noted)

2. Principal Accounting Policies - continued

(af) Recently Issued Accounting Pronouncements - continued

In  August 2018, the  FASB  issued  ASU  No. 2018-13,  Fair  Value  Measurement  (Topic  820):  Disclosure  Framework—Changes  to  the  Disclosure 
Requirements  for  Fair  Value  Measurement  (“ASU  2018-13”)  which  eliminates,  adds  and  modifies  certain  disclosure  requirements  for  fair  value 
measurements. Under the guidance, public companies will be required to disclose the range and weighted average used to develop significant unobservable 
inputs  for  Level 3  fair  value  measurements.  The  guidance  is  effective  for  all  entities  for  fiscal  years  beginning  after  December 15,  2019  and  for  interim 
periods  within  those  fiscal  years,  but  entities  are  permitted  to  early  adopt  either  the  entire  standard  or  only  the  provisions  that  eliminate  or  modify  the 
requirements. The Group does not expect a significant impact on its consolidated financial statements.

3. Risks and Concentration

(a) Credit and Concentration Risks 

The  Group’s  credit  risk  arises  from  cash  and  cash  equivalents,  restricted  cash,  short-term  investments,  prepayments  and  other  current  assets,  accounts 
receivables balances, due from related parties and long-term investments. The maximum exposure of such assets to credit risk is their carrying amounts as of 
the balance sheet dates.

The Group expects that there is no significant credit risk associated with the cash and cash equivalents, restricted cash and time deposit, which are held by 
reputable financial institutions in the jurisdictions where the Company, its subsidiaries and the Affiliated Entities are located. The Group believes that it is not 
exposed to unusual risks as these financial institutions have high credit quality.

The  Group  has  no  significant  concentrations  of  credit  risk  with  respect  to  its  customers,  as  customers  usually  prepay  for  travel  services.  Accounts 
receivable  are typically unsecured  and are primarily derived from revenue  earned  from individual customers, corporate customers, travel agents,  insurance 
companies  and travel boards or bureaus.  The risk with respect to  accounts  receivable is mitigated by  credit evaluations performed on those customers and 
ongoing  monitoring  processes  on  outstanding  balances.  No  individual  customer  accounted  for  more  than  10%  of  net  revenues  for  the  years  ended 
December 31, 2017, 2018 and 2019.

F-31

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

3. Risks and Concentration - continued

(a) Credit and Concentration Risks - continued

The Group has purchased equity securities, securities including corporate bonds, perpetual bonds and preferred shared and financial products issued by 
banks, companies and other financial institutions. The Group also provided account receivables factoring service and cash lending service to customers. The 
Group  has  set  up  a  risk  evaluation  system  on  the  issuers  of  credit  quality,  ultimate  borrowers  of  asset  management  schemes,  and  conducts  collectability 
assessment of the financial assets and loan receivables on timely basis.

For balances where there is indication of impairment, the Group’s collectability assessment considers duration of credit periods, the credit standing of the 

borrowers and parties that have guaranteed the repayment of the debts, the quality of assets pledged, the borrowers’ repayment plans and an evaluation of 
default risk by reference to relevant information that is publicly available.

(b) Foreign Currency Risk 

The Group’s operating transactions and its assets and liabilities are mainly denominated in RMB. RMB is not freely convertible into foreign currencies. 
The  value  of  RMB  is  subject  to  changes  influenced  by  central  government  policies,  and  international  economic  and  political  developments.  In  the  PRC, 
certain foreign exchange transactions are required by law to be transacted only by authorized financial institutions at exchange rates set by the People’s Bank 
of  China  (the  “PBOC”).  Remittances  in  currencies  other  than  RMB  by  the  Group  in  China  must  be  processed  through  the  PBOC  or  other  China  foreign 
exchange regulatory bodies which require certain supporting documentation in order to affect the remittance.

F-32

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted)

4. Business acquisition

Travel agencies

During the year ended December 31, 2019, the Group acquired 51% and 63.51% of controlling equity interests in an offline agency and an online travel 
agency,  respectively. The  Group expanded  its  tours  market  and  improved  its  capability  of  direct  procurement  of  travel  related  products  by  means  of these 
acquisitions. The total purchase price of RMB59,981 including cash consideration of RMB52,640 and an accrual in the amount of RMB7,341 representing the 
fair value of contingent consideration to be made based on the achievement of profit target over the next four years. The fair value of the contingent cash 
consideration was estimated using a probability-weighted scenario analysis method. Key assumption included probabilities assigned to each scenario and a 
discount  rate.  During  the  year  ended  December  31,  2019,  the  Group  made  an  upward  adjustment  of  the  fair  value  of  the  contingent  consideration  by 
RMB2,265 based on the reassessment of achievement of profit target. The contingent consideration is due in installments annually over the next four years.

The  business  acquisition  was  accounted  for  using  purchase  accounting.  The  following  is  the  summary  of  the  fair  values  of  the  assets  acquired  and 

liabilities assumed:

Amount Estimated useful lives

Net assets (including cash acquired of RMB18.9 million)
Including:
  Customer Relationship
  Technology
Goodwill
Deferred tax liability
Noncontrolling interests
Total consideration

5.75-11.2 years
5.5 years

37,712

16,889
9,230
72,598
(6,530)
(43,799)
59,981

During the year ended December 31, 2018, the Group acquired 80% of controlling equity interests of an online travel agency to expand Tuniu’s overseas 
business  network  and  further  enhance  the  Company’s  competitive  position.  The  total  purchase  price  of  RMB20,234  including  cash  consideration  of 
RMB9,852 and an accrual in the amount of RMB10,382 representing the fair value of contingent consideration to be made based on the achievement of profit 
target  over  the  next  four  years.  The  fair  value  of  the  contingent  consideration  was  estimated  using  a  probability-weighted  scenario  analysis  method.  Key 
assumption included probabilities assigned to each scenario and a discount rate. During the year ended December 31, 2019, the Group paid RMB3,800 of the 
contingent consideration, and made an downward adjustment of the fair value of the contingent consideration by RMB2,311 based on the reassessment of 
achievement of profit target. As of December 31, 2019, the carrying value of total unpaid contingent consideration was RMB4,271, which is expected to be 
paid in increments annually over the next three years.

The  business  acquisition  was  accounted  for  using  purchase  accounting.  The  following  is  the  summary  of  the  fair  values  of  the  assets  acquired  and 

liabilities assumed: 

Net assets (including cash acquired of RMB6.4 million)
Including:
  Technology
Goodwill
Deferred tax liability
Noncontrolling interests
Total consideration

Amount

Estimated
useful lives

9.4 years

13,430

4,300
11,770
(1,075)
(3,891)
20,234

During  the  year  ended  December  31,  2016,  the  Group  acquired  100%  of  controlling  equity  interests  of  an  offline  travel  agency  to  further  expand  the 
Group’s  overseas  tourism  market  and  promote  the  Group’s  destination  service.  The  total  purchase  price  of  RMB28,077,  including  cash  consideration  of 
RMB16,507  and  an  accrual  in  the  amount  of  RMB11,570  representing  the  fair  value  of  contingent  consideration  to  be  made  based  on  the  achievement  of 
certain revenue and profit target over the next four years. The fair value of the contingent consideration was estimated using a probability-weighted scenario 
analysis method. Key assumption included probabilities assigned to each scenario and a discount rate. During the year ended December 31, 2017, the Group 
paid RMB3,600 of the contingent consideration, and made an upward adjustment of the fair value of the contingent consideration by RMB1,030 based on the 
reassessment  of  achievement  of  revenue  and  profit  target.  During  the  year  ended  December  31,  2018,  the  Group  paid  RMB3,600  of  the  contingent 
consideration, and made an upward adjustment of the fair value of the contingent consideration by RMB730. During the year ended December 31, 2019, the 
Group paid RMB3,100 of the contingent consideration, and made an upward adjustment of the fair value of the contingent consideration by RMB390 based 
on the reassessment of achievement of revenue and profit target. As of December 31, 2019, the carrying value of total unpaid contingent consideration was 
RMB4,100, which is expected to be paid next year.

The  business  acquisition  was  accounted  for  using  purchase  accounting.  The  following  is  the  summary  of  the  fair  values  of  the  assets  acquired  and 

liabilities assumed:

Net assets (including cash acquired of RMB8.3 million)
Including:
  Trade names

Amount Estimated useful lives

19,047

2,464

9.5years

  Non-compete agreement
Goodwill
Deferred tax liability
Total consideration

6 years

3,676
10,565
(1,535)
28,077

During the year ended December 31, 2015, the Group acquired the 100%, 100%, 75.02% and 80% of controlling equity interests in four offline travel 
agencies, respectively. The Group expanded its tours market and improved its capability of direct procurement of travel related products by means of these 
acquisitions. The total purchase price of RMB115,498 included cash consideration of RMB100,163 and RMB15,335 representing the fair value of contingent 
consideration to be made based on the achievement of certain revenue and profit target over the next three to four years. During the year ended December 31, 
2017,  the  Group  paid  RMB3,200  of  the  contingent  consideration,  and  made  an  upward  adjustment  of  the  fair  value  of  the  contingent  consideration  by 
RMB4,542. During the year ended December 31, 2018, the Group paid RMB3,200 of the contingent consideration, and made an downward adjustment of the 
fair  value  of  the  contingent  consideration  by  RMB5,972  based  on  the  reassessment  of  achievement  of  revenue  and  profit  target.  During  the  year  ended 
December 31, 2019, the Group paid RMB7,021 of the contingent consideration.

The  business  acquisitions  were  accounted  for  using  purchase  accounting.  The  following  is  the  summary  of  the  fair  values  of  the  assets  acquired  and 

liabilities assumed:

F-34

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

4. Business acquisition - continued

Travel agencies - continued

Net assets (including the cash acquired of 24 million)
Including:
  Travel licenses
  Customer relationship
  Trade names
  Software
  Non-compete agreement
Goodwill
Deferred tax liability
Noncontrolling interests
Total considerations

Amount

Estimated useful lives

20 years
14.25-14.5 years
7-14 years
5 years
3.5-5.25 years

22,501

25,100
13,458
39,170
3,013
1,683
133,324
(20,606)
(19,721)
115,498

The  Group  measured  the  fair  value  of  the  trade  names  and  travel  licenses  under  the  relief-from-royalty  method.  Under  the  methodology,  fair  value  is 
calculated  as  the  discounted  cash  flow  savings  accruing  to  the  owner  for  not  having  to  pay  the  royalty.  Key  assumptions  included  expected  revenue 
attributable to the assets, royalty rates, discount rate and estimated asset lives. Customer relationships and technology were valued using the excess-earnings 
method, which measures the present value of the projected cash flows that are expected to be generated by the existing intangible asset after deduction of cash 
flows attributable to other contributory assets to realize the projected earnings attributable to the intangible asset. Key assumptions included discounted cash 
flow  analyses,  for  other  contributory  assets,  discount  rate,  remaining  useful  life,  income  tax  amortization  benefit  and  customer  attrition  rates.  The  Group 
measured the fair value of non-compete agreements based on incremental discounted cash flow analyses computed with and without the non-compete terms as 
described  in  share  purchase  agreement  and  the  probability  that  such  competition  exists.  The  Group  measured  the  fair  value  of  the  software  under  the 
replacement cost method.

Pro  forma  results  of  operations  for  all  of  the  acquisitions  described  above  have  not  been  presented  because  they  are  not  material  to  the  Group’s 

consolidated income statements, either individually or in aggregate.

F-35

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

5. Transaction with JD.com, Inc. 

On  May  8,  2015,  the  Company  entered  into  a  share  subscription  agreement  with  Fabulous  Jade  Global  Limited,  an  affiliate  of  JD.com,  Inc.,  and  a 
Business  Cooperation  Agreement  (“BCA”)  with  JD.  Com,  Inc.  (“JD”)  for  a  period  of  five  years.  Pursuant  to  these  agreements,  the  Company  issued 
65,625,000  Class  A  ordinary  shares  for  a  cash  consideration  of  RMB1,528.2  million  (US$250  million)  and  the  business  resource  contributed  by  JD. 
According to BCA, the business resource includes the exclusive rights to operate the leisure travel channel for both JD’s website and mobile application and 
JD's  preferred  partnership  for hotel and  air  ticket reservation  service,  the  internet  traffic  support  and  marketing support  for  the  leisure  travel channel  for  a 
period of five years started from August 2015.

The  acquisition  of  BCA  is  considered  as  assets  acquisition  and  the  intangible  assets  acquired  include  the  exclusive  operation  right  of  leisure  travel 
channel,  preferred  partnership  of  hotel  and  air  ticket  reservation  service,  traffic  and  marketing  supports.  The  Group  estimated  the  fair  value  of  exclusive 
operation  right  and  preferred  partnership  using  a  form  of  the  income  approach  known  as  excess  earning  method.  The  key  assumption  includes  expected 
revenue attributable to assets, margin discount rate and the remaining useful life. The Group estimated the fair value of internet traffic support and marketing 
support using a form of income approach known as operating cost saving method. Key assumption includes the market price of the services to be provided, 
the volume of the services to be provided, discount rate and the remaining useful life. The Group made estimates and judgments in determining the fair value 
of the assets with assistance from an independent valuation firm.

The summary of the fair value of acquired intangible assets as of the transaction date was as follows:

Exclusive operation right of leisure travel channel
Preferred partnership of hotel and air ticket reservation service
Internet traffic support
Marketing support
Total consideration

Amount Estimated useful lives
5 years
5 years
5 years
5 years

405,406
1,431
139,358
114,020
660,215

As of December 31, 2019, the net carrying value of the exclusive operation right of leisure travel channel was below its fair value determined using the 
excess earning method with certain key assumption including revenue, EBIT margin and discount rate. Accordingly, an impairment charge of RMB32,014 
was recognized for the year ended December 31, 2019.

6. Prepayments and other current assets 

The following is a summary of prepayments and other current assets:

Prepayments to suppliers
Interest income receivable
Prepayment for advertising expenses
Receivables in relation to factoring business
Loan receivables
Others
Total

2018

RMB

716,761
11,984
9,536
324,577
454,953
155,773
1,673,584

As of December 31,

2019

RMB

475,828
14,876
8,417
204,954
439,189
157,020
1,300,284

US$ (Note 2
(d))

68,348
2,137
1,209
29,440
63,086
22,554
186,774

Receivable in relation to factoring business and loan receivable are recorded in connection with the Group’s account receivable factoring service and cash 

lending service.

The  Group  recognized  a  net  provision  for  other  current  assets  of  RMB32,476  and  RMB124,581  for  the  years  ended  December  31,  2017  and  2019, 

respectively, and had a net reversal of RMB731 for the year ended December 31, 2018.

The following table summarized the details of the Group’s provision for prepayments and other current assets:

Balance at the beginning of year
Addition
Reversal
Transfer-out
Write-offs
Balance at the end of year

For the Years Ended December 31,

2017

RMB

25,622
32,476
—
(27,466)
—
30,632

2018

RMB

30,632
6,009
(6,740)
—
—
29,901

2019

RMB

29,901
132,825
(8,244)
—
—
154,482

US$ (Note 2
(d))

4,295
19,079
(1,184)
—
—
22,190

F-36

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

7. Long-term investments

The Group’s long-term investments consist of equity investments, held-to-maturity investments and other long-term investments.

Equity investments – equity method
Equity investments – measurement alternative
Held-to-maturity investments
Other long-term investments
Total

Equity investments

2018
RMB

42,500
165,253
197,469
897,284
1,302,506

As of December 31,

2019

RMB

99,338
200,850
10,502
994,922
1,305,612

US$ (Note 2(d))
14,269
28,850
1,508
142,912
187,539

In  February  2019,  the  Group  invested  RMB54,616  for  21.33%  of  equity  interest  in  Nanjing  Tengbang  Jinhong  Tourism  Industry  Investment  Fund 
Partnership ("Tengbang"). The investment was accounted for as an equity-method investment due to the significant influence the Group has over the operating 
and financial policies of Tengbang as the Group has one of the five board seats of Tengbang. The group recognized a gain of RMB1,031 for the year ended 
December 31, 2019 from this investment. As of December 31, 2019, the carrying value of its equity investment was RMB55,647.

In  December  2016,  Nanjing  Zhongshan  Financial  Leasing  Co.,  Ltd.  (“Zhongshan”)  was  established  and  the  Group  invested  RMB42,500  for  25%  of 
equity  interest  in  Zhongshan.  This  investment  was  accounted  for  as  an  equity-method  investment  due  to  the  significant  influence  the  Group  has  over  the 
operating and financial policies of Zhongshan as the Group has one of the five board seats of Zhongshan. The group recognized a gain of RMB1,191 for the 
year ended December 31, 2019 from this investment. As of December 31, 2019, the carrying value of its equity investment was RMB43,691.

Financial  information  of  above  investees  described  above  have  not  been  presented  because  they  are  not  material  to  the  Group’s  consolidated  income 

statements, either individually or in aggregate.

With the adoption of ASU 2016-01 effective from 1 January 2018, the Group elected a measurement alternative for equity investments that do not have 
readily determinable fair values and where the Group does not have the ability to exercise significant influence over operating and financial policies of the 
entity.  During  the  years  ended  December  31,  2018  and  2019,  the  Group  remeasured  certain  equity  investments  based  on  the  information  obtained  from 
observable transactions and recognized gains of RMB12,581 and RMB18,356, respectively. In addition, the Group made several equity investments of this 
kind with the total cost of RMB17,240 for the year ended December 31, 2019.

Held-to-maturity investments

During 2018, the Group made investments in time deposits and several corporate bonds that the Group has intention and ability to hold these investments 
till  maturity.  The  Group  classified  these  investments  as  held-to-maturity  investments,  and  the  carrying  value  of  such  investments  was  RMB197,469  as  of 
December 31, 2018. In 2019, the Group disposed one of these corporate bonds and classified the remaining corporate bonds as other long-term investments, 
which are subsequently measured at fair value as the intention of holding to maturity was no longer existing. As of December 31, 2019, the carrying value of 
RMB10,502 represented the Group’s investments in time deposits.

Other long-term investments

The Group also made several investments in financial products with maturities over one year and securities including corporate bonds, perpetual bonds 
and preferred shares issued by companies. The Group measured these other long-term investments at the fair value and the carrying value was RMB897,284 
and RMB994,922 as of December 31, 2018 and 2019, respectively.

No impairment loss was recognized for long-term investments for the years ended December 31, 2017, 2018 and 2019.

F-37

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

8. Property and equipment, net

The following is a summary of property and equipment, net:

Computers and equipment
Leasehold improvements
Buildings
Furniture and fixtures
Vehicles
Software
Others
Subtotal
Less: Accumulated depreciation
Property and equipment subject to depreciation
Construction in progress
Total

2018
RMB

149,634
106,871
5,547
18,334
6,744
127,354
—
414,484
(241,030)
173,454
13,906
187,360

As of December 31,

2019

RMB

149,191
119,934
4,466
18,339
15,483
184,282
2,044
493,739
(325,304)
168,435
54,905
223,340

US$ (Note 2(d))
21,430
17,227
642
2,634
2,224
26,470
294
70,921
(46,727)
24,194
7,887
32,081

Depreciation expense for the years ended December 31, 2017, 2018 and 2019 was RMB65,704, RMB67,077 and RMB84,273, respectively.

9. Intangible assets, net

Intangible assets, net, consist of the following:

Travel license
Insurance agency license
Software
Technology
Trade names
Business Cooperation Agreements
Supplier relationship
Customer relationship
Non-compete agreements
Subtotal
Less: Accumulated amortization
Less: Impairment
Total

2018
RMB

30,956
11,711
58,187
4,300
41,634
660,215
—
13,458
6,399
826,860
(508,975)
—
317,885

As of December 31,

2019

RMB

31,056
11,711
74,535
4,300
41,634
660,215
8,560
21,787
6,399
860,197
(661,916)
(32,014)
166,267

US$ (Note 2(d))
4,461
1,682
10,706
618
5,980
94,834
1,230
3,130
919
123,560
(95,078)
(4,599)
23,883

During 2015, the Group acquired an insurance agency for the total consideration of RMB58,720 to acquire the insurance agency license. The insurance 
agency was a dormant company and was not qualified as a business as it had no input or process to create output. The Group accounted for this transaction as 
an asset acquisition and the difference between the cash consideration and net assets of the insurance agency was recorded as an insurance agency license at 
the amount of RMB11,711 which is amortized over 20 years on a straight line basis.

F-38

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

9. Intangible assets, net - continued

Amortization expenses for intangible assets were RMB150,092, RMB153,087 and RMB152,941 for the years ended December 31, 2017, 2018 and 2019, 

respectively.

Impairment charges for Business Cooperation Agreements were RMB32,014 for the year ended December 31, 2019 (Note 5).

The annual estimated amortization expense for the above intangible assets for the following years is as follows:

Years Ending December 31,
2020
2021
2022
2023
2024
Thereafter
Total

10. Land use right, net

Land use right, net, consist of the following:

Land use right
Less: Accumulated amortization
Net book value

RMB

Amortization for Intangible Assets
US$ (Note 2(d))
9,959
2,747
1,931
1,647
1,502
6,097
23,883

69,332
19,124
13,444
11,466
10,458
42,443
166,267

2018
RMB

101,007
(171)
100,836

As of December 31,

2019

RMB

101,007
(2,233)
98,774

US$ (Note 2(d))
14,509
(321)
14,188

In December 2018, the Group obtained the certificate for a land use right and started to amortize over the remaining lease period. Amortization expenses 

for land use right were RMB171 and RMB2,062 for the years ended December 31, 2018 and 2019, respectively.

11. Goodwill

The changes in the carrying amount of goodwill for the years ended December 31, 2018 and 2019 were as follows:

Balance at the beginning of year
Increase in goodwill related to acquisitions during the year
Accumulated impairment loss
Balance at the end of year

12. Other non-current assets

Other non-current assets consist of the following:

Deposits
Loans receivables
Others
Balance at the end of year

F-39

2018
RMB

147,639
11,770
—
159,409

2018
RMB

43,510
31,501
6,028
81,039

As of December 31,

2019

RMB

159,409
72,598
—
232,007

US$ (Note 2(d))
22,898
10,427
—
33,325

As of December 31,

2019

RMB

42,357
36,003
5,563
83,923

US$ (Note 2(d))
6,084
5,172
799
12,055

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

13. Short-term and long-term borrowings

The following is a summary of short-term borrowings:

Short-term borrowings
Long-term borrowings

2018
RMB

49,312
4,492

As of December 31,

2019

RMB

203,845
9,689

US$ (Note 2(d))
29,281
1,392

As of December 31, 2018 and 2019, the Group had short-term borrowings from banks which were repayable within one year, with interests charged at 
rates ranging from 5.7% to 7.5% and 0.4% to 6.3% per annum, respectively, among which RMB144,000 short-term borrowings were collateralized by time 
deposits of RMB53,650 classified as short-term investments as of December 31, 2019.

As of December 31, 2018 and 2019, the Group had long-term borrowings from banks which were repayable over one year, with interests charged at rates 
ranging from 0.4% to 1.0% and 0.4% to 6.0% per annum, respectively, among which RMB2,300 long-term borrowings were guaranteed by a subsidiary of the 
Group and pledged by the land use right owned by the Group.

14. Leases

The Group has operating leases primarily for office and operation space. The Group’s operating lease arrangements have remaining lease terms of 

one month to fifteen years.

Total lease costs were RMB110,993 for the year ended December 31, 2019, including short-term lease costs within 12 months of RMB21,726.

Consolidated balance sheet information related to leases is presented as follows:

ASSETS
Operating lease right-of-use assets, net
LIABILITIES
Operating lease liabilities, current
Operating lease liabilities, non-current

Total

Supplemental cash flow information related to leases is as follows:

Cash paid for amounts included in the measurement of lease liabilities
Right-of-use assets obtained in exchange for operating lease liabilities

Other information related to lease is as follows:

Weighted average remaining lease term(years)
Weighted average discount rate

As of December 31,
2019

RMB

US$ (Note 2
(d))

105,839

57,490
54,718
112,208

15,203

8,258
7,860
16,118

As of December 31,
2019
RMB

73,315
68,825

As of December 31,
2019

4.85

5%

As of December 31, 2019, maturities of lease liabilities (excluding lease payments of RMB 6,498 for the leases with lease terms less than one year) 

are as follows:

2020
2021
2022
2023
2024 and thereafter

As of December 31,
2019
RMB

59,719
27,145
8,869
4,034
27,356

Total minimum lease payments
Less: interest
Present value of lease obligations

As of December 31, 2018, minimum lease payments under the previous lease standard (“ASC 840”) were as follows:

2019
2020
2021
2022
2023 and thereafter
Total minimum lease payments

127,123
(14,915)
112,208

As of December 31,
2018
RMB

101,947
75,523
33,952
3,712
2,124
217,258

For the years ended December 31, 2017 and 2018, the Group recognized lease expense for RMB76,599 and RMB71,379, respectively, under ASC 

840.

15. Accrued expenses and other current liabilities 

The following is a summary of accrued expenses and other current liabilities: 

Deposits from packaged-tour users
Payable for business acquisition
Accrued liabilities related to customers incentive program
Accrued professional service fees
Accrued advertising expenses
Deposits received from suppliers
Accrued operating expenses
Advanced payment from banks
Discounted bank acceptance notes
Others
Total

2018
RMB

35,119
25,722
1,395
8,028
63,531
90,853
32,391
15,567
142,000
69,226
483,832

As of December 31,

2019

RMB

32,416
20,032
9,374
15,298
34,755
164,456
29,840
25,095
537,000
38,853
907,119

US$ (Note 2(d))
4,656
2,877
1,347
2,197
4,992
23,623
4,286
3,605
77,135
5,581
130,299

Deposits from packaged-tour users represent cash paid to the Group as a deposit for overseas tours, and such amount is refundable upon completion of the 

tours.

Advanced payment from banks represent cash received by the Group for promotional and marketing campaigns. Banks participating in these campaigns 
would reimburse the Group for tours sold to their credit card holders at a specified discount. Such advanced payment is recognized as revenues when revenues 
from the related tour are recognized.

Discounted  bank  acceptance  notes  represent  cash  received  from  financial  institutions  by  discounting  of  bank  acceptance  notes  issued  between  the 

Company’s subsidiaries, which are repayable within one year with interest ranging from 2.8% to 5.7%.   

16. Income Taxes

The Company is registered in the Cayman Islands. The Company generates substantially all of its income (loss) from its PRC operations for the years 

ended December 31, 2017, 2018 and 2019.

Cayman Islands (“Cayman”) 

Under the current laws of the Cayman Islands, the Company is not subject to tax on income or capital gain. Additionally, upon payments of dividends to 

shareholders, no Cayman Islands withholding tax will be imposed.

Hong Kong 

Entities incorporated in Hong Kong are subject to Hong Kong profits tax at a rate of 16.5% since January 1, 2010. The operations in Hong Kong have 

incurred net accumulated operating losses for income tax purposes.

PRC

On March 16, 2007, the National People’s Congress of the PRC enacted an Enterprise Income Tax Law (“EIT Law”), under which Foreign Investment 

Enterprises (“FIEs”) and domestic companies are subject to EIT at a uniform rate of 25%. The EIT law became effective on January 1, 2008.

F-40

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

16. Income Taxes – continued

The EIT Law also imposes a withholding income tax of 10% on dividends distributed by a FIE to its immediate holding company outside of China, if 
such immediate holding company is considered as a non-resident enterprise without any establishment or place within China or if the received dividends have 
no connection with the establishment or place of such immediate holding company within China, unless such immediate holding company’s jurisdiction of 
incorporation has a tax treaty with China that provides for a different withholding arrangement. The Cayman Islands, where the Company incorporated, does 
not have such tax treaty with China. According to the arrangement between Mainland China and Hong Kong Special Administrative Region on the Avoidance 
of Double Taxation and Prevention of Fiscal Evasion in August 2006, dividends paid by a FIE in China to its immediate holding company in Hong Kong will 
be subject to withholding tax at a rate of no more than 5% if the immediate holding company in Hong Kong owns directly at least 25% of the shares of the 
FIE and could be recognized as a Beneficial Owner of the dividend from PRC tax perspective.

Nanjing Tuniu originally  obtained its  HNTE certificate  in  2010  with  a valid period  of  three years  and  successfully  obtained the third renewal of  such 
certificate  in  December  2019  for  another  three  years.  Similarly,  Tuniu  Nanjing  Information  Technology  and  Beijing  Tuniu  also  obtained  their  HNTE 
certificates  in  December  2017  and  November  2018  respectively.  Therefore,  Nanjing  Tuniu,  Tuniu  Nanjing  Information  Technology  and  Beijing  Tuniu  are 
eligible  to  enjoy  a  preferential  tax  rate  of  15%  in  2019  to  the  extent  they  have  taxable  income  under  the  EIT  Law,  as  long  as  they  maintain  the  HNTE 
qualifications and duly conduct relevant EIT filing procedures with the relevant tax authorities. If Nanjing Tuniu, Tuniu Nanjing Information Technology and 
Beijing Tuniu fail to maintain their HNTE qualifications or renew their qualifications when their current terms expire, their applicable enterprise income tax 
rates may increase to 25%, which could have an adverse effect on our financial condition and results of operations. 

A reconciliation between the effective income tax rate and the PRC statutory income tax rate is as follows:

For  the Years Ended December 31,
2018
%

2019
%

2017
%

PRC Statutory income tax rates
Change in valuation allowance
R&D expenses super-deduction
Non-deductible expenses and non-taxable income incurred
Difference in EIT rates of certain subsidiaries
Effect of preferential income tax rates
Total

The aggregate amount and per share effect of the tax holidays are as follows:

25.0
(17.3)
(2.3)
(1.7)
(5.8)
—
(2.1)

25.0
(37.7)
(20.5) 
39.9
(0.1)
(6.5) 
(0.1)

25.0
(15.8)
(3.8)
(2.1)
(0.3)
(3.1) 
(0.1)

Aggregate amount
Basic net loss per share effect
Diluted net loss per share effect

For the Years Ended December 31,

2017
RMB

—
—
—

2018
RMB

12,877
—
—

2019

RMB

22,274
—
—

US$ (Note 2(d))
3,199
—
—

F-41

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

16. Income Taxes - continued

The following table sets forth the significant components of deferred tax assets and liabilities:

Non-current deferred tax assets:

Accruals and others
Net operating loss carry forwards
Carryforwards of deductible advertising expenses
Allowance for doubtful accounts
Subtotal
Less: valuation allowance

Total non-current deferred tax assets, net

Non-current deferred tax liabilities:

Recognition of intangible assets arising from business combination

Total non-current deferred tax liabilities, net

2018
RMB

4,468
1,180,159
9,842
12,957
1,207,426
(1,207,426)
—

As of December 31,

2019

RMB

US$ (Note 2(d))

10,485
1,161,298
12,237
62,276
1,246,296
(1,246,296)
—

1,506
166,810
1,758
8,945
179,019
(179,019)
—

(19,855)
(19,855)

(23,658)
(23,658)

(3,398)
(3,398)

As of December 31, 2019, the Group had net operating loss carryforwards of RMB1,161,298 which can be carried forward to offset taxable income. The 
carryforwards period for net operating losses under the EIT Law is five years. The net operating loss carry forward of the Group will start to expire in 2020 for 
the amount of RMB1,220,669 if not utilized. The remaining net operating loss carryforwards will expire in varying amounts between 2021 and 2024. Other 
than the expiration, there are no other limitations or restrictions upon the Group’s ability to use these operating loss carryforwards. There is no expiration for 
the advertising expenses carryforwards.

A valuation allowance is provided against deferred tax assets when the Group determines that it is more likely than not that the deferred tax assets will not 
be utilized in the future. In making such determination, the Group evaluates a variety of factors including the Group’s operating history, accumulated deficit, 
existence of taxable temporary differences and reversal periods.

As of December 31, 2018 and 2019, valuation allowances of RMB1,207,426 and RMB1,246,296 were provided because it was more likely than not that 
the  Group  will  not  be  able  to  utilize  certain  tax  losses  carry  forwards  and  other  deferred  tax  assets  generated  by  its  subsidiaries  and  Affiliated  Entities.  If 
events occur in the future that allow the Group to realize more of its deferred tax assets than the presently recorded amount, an adjustment to the valuation 
allowances will increase income when those events occur.

Movement of valuation allowance

Balance at the beginning of the year
Additions
Written-off for expiration of net operating losses
Utilization of previously unrecognized tax losses and deductible advertising 

expenses

Balance at the end of the year

F-42

For the Years Ended December 31,

2017
RMB

1,068,082
189,090
(16,421)

(41,879)
1,198,872

2018
RMB

1,198,872
128,464
(10,584)

(109,326)
1,207,426

2019

RMB

1,207,426
143,227
(98,818)

US$ (Note 2(d))
173,436
20,573
(14,194)

(5,539)
1,246,296

(796)
179,019

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

17. Redeemable noncontrolling interests

In December 2016, the Group entered into an investment agreement with certain investors (“noncontrolling shareholders”) to establish a subsidiary. The 
noncontrolling  shareholders  contributed  RMB90,000  and  held  30%  equity  interest.  Pursuant  to  the  investment  agreement,  the  noncontrolling  shareholders 
have the option to request the Group to redeem their equity interests at an agreed price after three years of the investment. In April 2018, the Group agreed 
with one of the noncontrolling shareholders to purchase its 10% equity interest of the subsidiary at the cost of RMB30,000. In December 2019, the Group 
agreed with one of the noncontrolling shareholders to purchase its 10% equity interest of the subsidiary at the cost of RMB37,733.

The Group recorded the noncontrolling interests as redeemable noncontrolling interests, outside of permanent equity in the Group’s consolidated balance 
sheets  in  accordance  with  ASC  480.  The  Group  uses  the  effective  interest  method  for  the  changes  of  redemption  value  over  the  period  from  the  date  of 
issuance to the earliest redemption date of the noncontrolling interests. The accretion, which increases the carrying value of the redeemable noncontrolling 
interests, is recorded against additional paid-in capital.

The change in the carrying amount of redeemable noncontrolling interests for the years ended December 31, 2017, 2018 and 2019 is as follows:

Balance as of January 1
Repurchase of redeemable noncontrolling interests
Net income attributable to redeemable noncontrolling interests
Accretion on redeemable noncontrolling interests
Balance as of December 31

For the Years Ended December 31,

2017
RMB

2018
RMB

90,072
—
922
5,725
96,719

96,719
(30,000)
178
2,422
69,319

2019

RMB

69,319
(37,733)
980
4,634
37,200

US$ (Note 2(d))
9,956
(5,420)
141
666
5,343

F-43

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

18. Ordinary Shares 

On February 13, 2014, the Board approved that all of the Company’s existing ordinary shares would be redesignated as Class B ordinary shares and all of 
the  Company’s  outstanding  preferred  shares  would  be  redesignated  or  automatically  converted  into  Class  B  ordinary  shares  immediately  prior  to  the 
completion of the Company’s initial public offering (“IPO”). All options, regardless of grant dates, will entitle holders to the equivalent number of Class A 
ordinary shares once the vesting and exercising conditions on such share-based compensation awards are met. Holders of Class A ordinary shares are entitled 
to one vote per share, while holders of Class B ordinary shares are entitled to ten votes per share on all matters subject to shareholders’ vote. Each Class B 
ordinary  share is  convertible into  one Class  A ordinary share at any time by  the holder.  Class A ordinary shares  are  not convertible into Class B  ordinary 
shares under any circumstances. Upon any transfer of Class B ordinary shares by a holder to any person or entity which is not an affiliate of such holder, such 
Class B ordinary shares will be automatically and immediately converted into the equivalent number of Class A ordinary shares.

On May 9, 2014, concurrently with the completion of the Company’s IPO, the Company issued 5,000,000, 1,666,666 and 5,000,000 shares of Class A 
ordinary shares at a price per share equal to the IPO price to DCM Hybrid RMB Fund, L.P., the Company’s existing shareholder, Qihoo 360 Technology Co. 
Ltd. and Ctrip Investment Holding Ltd., respectively.

On December 15, 2014, the Company entered into share subscription agreements with Unicorn Riches Limited, JD.com E-commerce (Investment) Hong 
Kong  Corporation Limited,  Ctrip  Investment  Holding  Ltd. and  the respective personal  holding companies  of the  Group’s  chief  executive  officer and chief 
operating  officer,  pursuant  to  which  the  Company  issued  36,812,868  numbers  of  Class  A  ordinary  shares  for  a  total  proceeds  of  RMB905,792  (US$148 
million), net of issuance cost of RMB14,279. The transaction was closed on December 31, 2014.

On May 8, 2015, the Company entered into share subscription agreements with Fabulous Jade Global Limited, Unicorn Riches Limited, Ctrip Investment 
Holding Ltd., Esta Investments Pte. Ltd., DCM Ventures China Turbo Fund, L.P. and DCM Ventures China Turbo Affiliates Fund, L.P., and Sequoia Capital 
2010 CV Holdco, Ltd., pursuant to which the Company issued 93,750,000 Class A ordinary shares for the cash consideration of US$400 million (RMB2,445 
million)  and  certain  business  resource  contributed  by  JD  as  part  of  Business  Cooperation  Agreement  with  the  Company.  The  total  consideration  was 
RMB3,104,457,  including  fair  value  of  acquired  Business  Cooperation  Agreement  of  RMB660,215(Note  5),  net  of  issuance  cost  of  RMB1,078.  The 
transaction was closed on May 22, 2015.

On  November  20,  2015,  the  Company  entered  into  a  share  subscription  agreement  with  HNA  Tourism  Holdings  Group  Co.,  Ltd.  (“HNA  Tourism”), 
pursuant to which the Company issued 90,909,091 Class A ordinary shares for a total proceeds of RMB3,279 million (US$500 million). The transaction was 
closed on January 21, 2016.

F-44

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

19. Share-based Compensation Expenses

The Company’s 2008  Incentive Compensation  Plan  (the  “2008  Plan”)  allows the  plan  administrator  to  grant  share  options  and restricted  shares  to the 
Company’s employees, directors, and consultants, up to a maximum of 11,500,000 ordinary shares. In December 2012, the Board of Directors approved an 
increase  in  the  number  of shares  available  for  issuance  under the  plan to  18,375,140 ordinary  shares.  In  April  2014  the Company  adopted  the  2014  Share 
Incentive Plan (the “2014 Plan”). The maximum aggregate number of shares which may be issued pursuant to all awards under the 2014 Plan was initially 
5,500,000  ordinary  shares  as  of  the  date  of  its  approval.  The  number  of  shares  reserved  for  future  issuances  under  the  2014  Plan  will  be  increased 
automatically  if  and  whenever the ordinary  shares  reserved  under  the  2014  Plan account  for  less  than1% of  the  total then-issued and  outstanding  ordinary 
shares  on an as-converted basis, as a result of which increase the  ordinary shares reserved under the 2014 Plan immediately after each such increase shall 
equal 5% of the then-issued and outstanding ordinary shares on an as-converted basis. Pursuant to the Evergreen Provision, the maximum aggregate number 
of shares which may be issued under the 2014 Plan increased automatically by an aggregate of 36,464,263 Class A ordinary shares in December 2014, August 
2015 and December 2016, respectively, reaching a total of 41,964,263 Class A ordinary shares.

The share options and restricted shares granted under the 2008 plan initially have a contractual term of six years, and grants under the 2014 plan have a 
contractual term of ten years. The incentive awards under both 2008 plan and 2014 plan generally vest over a period of four years of continuous service, one 
fourth (1/4) of which vest upon the first anniversary of the stated vesting commencement date and the remaining vest ratably over the following 36 months. 
Under the 2008 plan, incentive awards are only exercisable upon occurrence of certain defined exercisable events. The Group did not recognize any share-
based compensation expense for the awards granted until the completion of the Company’s IPO on May 9, 2014 upon which the performance condition was 
satisfied. As of December 31, 2019, 19,872,396 options and 126,894 restricted shares were outstanding under the 2008 and 2014 plan.

The Group recognized share-based compensation expense of RMB98,675 RMB68,738 and RMB61,736 for the years ended December 31, 2017, 2018 

and 2019, respectively, which was classified as follows:

Cost of revenue
Research and product development
Sales and marketing
General and administrative
Total

Share options

The following table summarizes the Company’s option activities:

Outstanding at January 1, 2019

Granted
Exercised
Forfeited
Modified

Outstanding at December 31, 2019
Vested and expected to vest at December 31, 2019
Exercisable at December 31, 2019

For the Years Ended December 31,

2017
RMB

2018
RMB

1,075
6,864
1,650
89,086
98,675

1,483
9,124
1,305
56,826
68,738

2019

RMB

4,006
12,057
3,321
42,352
61,736

US$ (Note 2(d))
575
1,732
477
6,083
8,867

Weighted 
Average
Exercise 
Price
US$

Weighted
Average 
Remaining 
Contractual 
Life
In Years

Aggregate 
Intrinsic
 Value
US$’000

1.81
0.0033
0.02
1.78
0.0033
1.74
1.75
1.73

6.77

6,879

5.85
5.73
5.17

3,914
3,701
3,818

Number of
share
options

20,507,371
4,340,586
(897,549)
(1,735,099)
(2,342,913)
19,872,396
18,248,502
15,285,810

F-45

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

19. Share-based Compensation Expenses - continued

On February 15, 2017, the Company extended the contract life of 2,435,709 share options granted under the 2008 plan from six years to ten years. On 
March 1, 2018, the Company extended the contract life of 200,523 share options granted under the 2008 plan from six years to ten years. The incremental 
compensation expense for the modifications were insignificant and were recognized immediately since the share options were fully vested at the time of the 
modifications.

In June 2019, the Company completed a one-time modification of share options, pursuant to which certain eligible employees were offered to replace 
certain unvested share options granted to them with cash awards. The price of cash awards were the same as the fair value of share options on grant date and 
still requires the same employees’ continuous employments with the Company for the remaining period and will be paid in installment. As a result, 2,342,913 
options were replaced. The incremental compensation cost of this modification was immaterial. As of December 31, 2019, the unpaid liabilities associated 
with these cash awards were RMB4,543.

The total  intrinsic  value of  options  exercised for the  years  ended  December 31, 2017,  2018  and  2019  was  RMB103,082, RMB11,026  and  RMB6,857

(US$985), respectively.

The weighted-average grant date fair value for options granted during the years ended December 31, 2017, 2018 and 2019 was US$2.66, US$1.28 and 

US$1.50, respectively, computed using the binomial option pricing model.

The total fair value of share options vested during the years ended December 31, 2017, 2018, and 2019 was RMB82,814, RMB73,997 and RMB25,461

(US$3,657), respectively.

The Company estimated the expected volatility at the date of grant date and each option valuation date based on the annualized standard deviation of the 
daily return embedded in historical share prices of comparable companies. Risk free interest rate was estimated based on the yield to maturity of US treasury 
bonds denominated in US$ at the option valuation date. The exercise multiple is estimated as the ratio of fair value of underlying shares over the exercise 
price  as  at  the  time  the  option  is  exercised,  based  on  a  consideration  of  research  study  regarding  exercise  pattern  based  on  empirical  studies  on  the  actual 
exercise behavior of employees. The Company has never declared or paid any cash dividends on its capital stock, and the Company does not anticipate any 
dividend  payments  on  its  ordinary  shares  in  the  foreseeable  future.  Time  to  maturity  is  the  contract  life  of  the  option,  and  estimated  forfeiture  rates  are 
determined based on historical employee turnover rate.

F-46

TUNIU CORPORATION

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

19. Share-based Compensation Expenses - continued

The grant date fair value of each option is calculated using a binomial option pricing model with the following assumptions:

Expected volatility
Risk-free interest rate
Exercise multiple
Expected dividend yield
Time to maturity (in years)
Expected forfeiture rate (post-vesting)
Fair value of the common share on the date of option grant

2017
51.39%-52.4%
2.21%-2.45%
2.2-2.8

0%
10
0%-20%

2018

2019

49.9%
2.97%

2.2-2.8

0%
10
0%-20%

48.05%
2.72%

2.2-2.8

0%
10
0%-20%
US$1.5 
(RMB10.42)

US$1.39-2.92 
(RMB9.05-18.98)

US$1.24-1.35 
(RMB8.54-9.31)

As  of  December  31,  2019,  there  was  RMB1,915  in  total  unrecognized  compensation  expense  related  to  unvested  options,  which  is  expected  to  be 

recognized over a weighted-average period of 2.35 years.

Restricted shares

The total intrinsic value of restricted shares vested for the years ended December 31, 2017, 2018 and 2019 were RMB2,468, RMB1,470 and RMB610

(US$88), respectively.

The fair value of restricted shares with service conditions is based on the fair market value of the underlying ordinary shares on the date of grant.

The following table summarizes the Company’s restricted shares activity under the plans:

Restricted shares as of January 1, 2019

Granted
Vested
Forfeited

Restricted shares as of December 31, 2019
Vested and expected to vest at December 31, 2019

Numbers of 
restricted 
shares

Weighted 
average 
grant date fair 
value

223,399
—
(66,579)
(29,926)
126,894
126,894

2.54
—
2.59
3.76
2.23
2.23

As  of  December  31,  2019,  there  was  RMB1,915  in  total  unrecognized  compensation  expense  related  to  restricted  shares,  which  is  expected  to  be 

recognized over a weighted-average period of 2.35 years.

F-47

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

20. Loss Per Share 

The following table sets forth the computation of basic and diluted loss per share for the periods indicated:

Numerator:
Net loss attributable to Tuniu Corporation
Accretion on redeemable noncontrolling interests
Numerator for basic and diluted net loss per share

For the Years Ended December 31,

2017
RMB

2018
RMB

2019

RMB

US$ (Note 2(d))

(767,304)
(5,725)
(773,029)

(185,512)
(2,422)
(187,934)

(694,565)
(4,634)
(699,199)

(99,767)
(666)
(100,433)

Denominator:
Weighted average number of ordinary shares outstanding-basic and diluted
Loss per share-basic and diluted

378,230,039
(2.04)

377,744,381
(0.50)

369,472,880
(1.89)

369,472,880
(0.27)

The Company had securities which could potentially dilute basic loss per share in the future, which were excluded from the computation of diluted loss 
per share as their effects would have been anti-dilutive. Such outstanding securities consist of the share options and unvested restricted shares with the number 
of 17,269,396, 8,316,843 and 8,776,330, for the years ended December 31, 2017, 2018 and 2019, respectively.

21. Restricted Net Assets 

Pursuant  to  laws  applicable to entities  incorporated in  the  PRC, the  Group’s  subsidiaries and Affiliated Entities  in the  PRC  must  make appropriations 
from  after-tax  profit  to  non-distributable  reserve  funds.  These  reserve  funds  include  one  or  more  of  the  following:  (i) a  general  reserve,  (ii) an  enterprise 
expansion fund and (iii) a staff bonus and welfare fund. Subject to certain cumulative limits, the general reserve fund requires an annual appropriation of 10% 
of after tax profit (as determined under accounting principles generally accepted in the PRC at each year-end) until the accumulative amount of such reserve 
fund reaches 50% of a company’s registered capital; the other fund appropriations are at the subsidiaries’ discretion. These reserve funds can only be used for 
specific  purposes  of  enterprise  expansion  and  staff  bonus  and  welfare  and  are  not  distributable  as  cash  dividends.  In  addition,  due  to  restrictions  on  the 
distribution of share capital from the Group’s PRC subsidiaries and Affiliated Entities and also as a result of these entities’ unreserved accumulated losses, 
total restrictions placed on the distribution of the Group’s PRC subsidiaries and Affiliated Entities’ net assets was RMB1,356 million, or 50.0% of the Group’s 
total consolidated net assets as of December 31, 2019.

F-48

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

22. Commitments and Contingencies 

(a) Capital Commitments

As  of  December  31,  2019,  capital  commitments  relating  to  leasehold  improvement,  purchase  of  equipment  and  construction  of  office  building  were 

approximately RMB220,355.

(b) Contingencies 

From  time  to  time,  the  Group  is  involved  in  claims  and  legal  proceedings  that  arise  in  the  ordinary  course  of  business.  Based  on  currently  available 
information, management does not believe that the ultimate outcome of these unresolved matters, individually and in the aggregate, is likely to have a material 
adverse effect on the Group’s financial position, results of operations or cash flows. However, litigation is subject to inherent uncertainties and the Group’s 
view  of  these  matters  may  change  in  the  future.  If  an  unfavorable  outcome  were  to  occur,  there  exists  the  possibility  of  a  material  adverse  impact  on  the 
Group’s financial position and results of operations for the periods in which the unfavorable outcome occurs.

(c) Other commitments

Deposits  or  guarantees  are  required  by  the  Group’s  business  partners  for  air  ticketing  and  tourist  attraction  tickets.  Letters  of  guarantee  are  issued  by 

banks to the Group’s business partners with total amount of RMB242 million and RMB446 million as of December 31, 2018 and 2019, respectively.

F-49

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted)

23. Related party transactions and balances

Parties are considered to be related if one party has the ability, directly or indirectly, to control the other party or exercise significant influence over the 
other  party  in  making  financial  and  operational  decisions.  Parties  are  also  considered  to  be  related  if  they  are  subject  to  common  control  or  common 
significant influence. Related parties may be individuals or corporate entities.

The following entities are considered to be related parties to the Group:

Name of related parties
Ctrip Investment Holding Co., Ltd. (“Ctrip”)
JD.com, Inc. (“JD”)
HNA Tourism Holdings Group Co., Ltd. (“HNA Tourism”)
Black Fish Group Ltd. (“Black Fish”)
Fullshare Holdings Limited (“Fullshare”)

Relationship with the Group

one board director of the Group
one board director of the Group
two board directors of the Group
founded by one of the former principal shareholders of the Group
a principal shareholder of the Group

On May 25, 2018, Fullshare completed the purchase of 4,104,137 Class A ordinary shares and 6,949,997 Class B ordinary shares from the Group’s 
previous principal shareholder Mr. Haifeng Yan. Since then, Haifeng Yan was no longer the Group’s principal shareholder and Black Fish founded by 
Mr. Haifeng Yan ceased to be the Group’s related party.

a) Transactions with related parties:

Ctrip purchased 5,000,000 Class A ordinary shares in a private placement concurrent with the Group’s initial public offering, an additional 3,731,034 
Class A ordinary shares for a total of US$15 million through a private placement transaction in December 2014 as well as an additional 3,750,000 Class 
A ordinary shares for a total of US$20 million through a private placement transaction in May 2015.

The Group sells packaged tours through Ctrip’s online platform and the commission fees to Ctrip were insignificant. The Group purchased travelling 
products from Ctrip’s online platform, which were insignificant. Revenues from Ctrip consist of commission fees for the booking of hotel rooms and air 
tickets through the Group’s online platform, amounted of RMB61.5 million, RMB161.7 million and RMB65.7 million (US$ 9.4 million) for the years 
ended December 31, 2017, 2018 and 2019, respectively.

On  May  8,  2015,  the  Company  issued  65,625,000  Class  A  ordinary  shares  to  Fabulous  Jade  Global  Limited,  a  subsidiary  of  JD,  for  cash 
consideration of RMB1,528.2 million (US$250 million) and RMB660.2 million representing the fair value of business resource contributed by JD, which 
include the exclusive rights to operate the leisure travel channel for both JD’s website and mobile application, JD's preferred partnership for hotel and air 
ticket  reservation  service,  internet  traffic  support  and  marketing  support  for  the  leisure  travel  channel  for  a  period  of  five  years  starting  from  August 
2015. 

The  Group  also  purchased  travelling  products  from  JD’s  channels  at  the  amount  of  RMB  nil,  RMB23,509  and  RMB49,399  for  the  years  ended 

December 31, 2017, 2018 and 2019, respectively.

In 2017, the Group disposed several subsidiaries to Black Fish with nominal consideration. As of the disposal date, these subsidiaries were in deficit 

positions and disposal gain was insignificant in the Group’s consolidated statement of comprehensive income.

Black Fish entered into cooperation agreements with the Group in 2017 for provision of services in relation to the Group’s online lending services. 
The amount of service  fees charged by Black Fish was RMB155.9 million (US$24.0 million) for the year ended December  31, 2017. Black Fish also 
purchased loan receivable assets related to the lending business from the Group at the consideration of RMB140.0 million as the Group terminated these 
cooperation agreements and stopped granting loans to individuals in 2017. The Group have not transacted with Black Fish for the years ended December 
31, 2018 and 2019.

On  January  21,  2016,  the  Company  issued  90,909,091  Class  A  ordinary  shares  to  HNA  Tourism  for  total  consideration  of  RMB3,279  million 

(US$500 million).

HNA  Tourism  agreed  to  provide  the  Group  with  access  to  its  premium  airlines  and  hotels  resources  at  a  preferential  rate,  under  fair  competition 
market rules, and the Group undertook to acquire no less than US$100 million products and services sourced from HNA Tourism over the next two years. 
The Group purchased RMB394.7 million, RMB588.9 million, RMB443.1 million (US$63.6 million) air tickets from HNA Tourism for the year ended 
December 31, 2017, 2018 and 2019, respectively. The Group sold travelling products through an affiliate of HNA Tourism’s distribution channels and the 
revenues were insignificant.

In December 2017, the Group  provided financing  to an affiliate  of HNA Tourism (the "HNA Affiliate") amounting  to RMB40.0 million (US$5.7 
million) by purchasing private placement notes issued by the HNA Affiliate (the “Notes Financing”), with the interest rate of 8.5%, which was repayable 
in one year. The Notes Financing was guaranteed by another affiliate of HNA Tourism. The Notes Financing was extended for one year upon original 
maturity in December 2018 with the same interest rate and was further pledged by certain equity investment held by HNA Affiliate. In May 2018, the 
Group  provided  financing  in  the  form  of  accounts  receivable  factoring  arrangement  (the  “Loan  Financings”)  to  another  affiliate  of  HNA  Tourism 
amounting to RMB500 million (US$71.8 million) with the average interest rate of 14% per annum and service fee rate of 6%, which were repayable in 
one year. The Loan Financings were guaranteed by another affiliate of HNA Tourism. The Loan Financings were extended for one year upon original 
maturity in May 2019 with interest rate decreased to 6% per annum. The Group has received requests from these borrowers for extension of maturity of 
the Notes Financing and Loan Financings for another one year to December 2020 and May 2021, respectively.

As of December 31, 2019, the Group reviewed the recoverability of above Notes Financing and Loan Financings to reflect the credit risk associated 
with the respective outstanding balances. As of December 31, 2019, the Group recorded an allowance provision of RMB1.9 million and RMB21.3 million 
for  the  Notes  Financing  and  the  Loan  Financings,  respectively.  As  of  December  31,  2019,  the  carrying  value  of  the  Notes  Financing  and  the  Loan 
Financings were RMB44.8 million and RMB512.8 million, respectively, which were presented in non-current assets, based on management’s estimates of 
time for collection. The interest income and service fee for the Notes Financing and the Loan Financings were RMB70.0 million and RMB27.8 million 
for the years ended 2018 and 2019, respectively.

During the year ended December 31, 2018, Fullshare made several prepayments to the Group for travelling products, which was RMB1.6 million in 

2018. Fullshare has not made any prepayments to the Group in 2019.

F-50

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

23. Related party transactions and balances - continued

b) Balances with related parties:

Current:
Amounts due from Ctrip
Amounts due from JD
Amounts due from HNA Tourism

Total

Non-Current:
Long-term amounts due from HNA Tourism

Total

Current:
Amounts due to Ctrip
Amounts due to JD
Amounts due to HNA Tourism
Amounts due to Fullshare

Total

2018
RMB

As of December 31,

2019

RMB

US$ (Note 2(d))

11,091
50,336
635,093
696,520

—
—

73,229
2,350
—
1,580
77,159

23,759
3,685
37,664
65,108

557,582
557,582

27,128
136
2,491
—
29,755

3,413
529
5,410
9,352

80,092
80,092

3,897
19
358
—
4,274

F-51

TUNIU CORPORATION 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
(All amounts in thousands, except for share and per share data, or otherwise noted) 

24. Subsequent events

From January 2020, the outbreak of a novel strain of coronavirus, named as COVID-19, has spread rapidly to many parts of the world. The epidemic 

has resulted in quarantines, travel restrictions, and the temporary closure of facilities in China and many other countries for the past a few months.

The  travel  industry  was  particularly  hard  hit.  Major  airlines  have  cancelled  flights  to  and  from  China  for  an  extended  period  of  time,  which  will 
further impact travel and tourism in China and across the world. Meanwhile, major governments across the world have implemented strict travel bans and 
adopted different control measures to curb the spread of the disease. In connection with intensifying efforts to contain the spread of COVID-19, the Ministry 
of Culture and Tourism of the People's Republic of China issued an notice on January 24, 2020 requiring travel agencies, including online travel agencies 
throughout the country to suspend the operation of organized tours and the provision of a combination of flight and hotel bookings, pursuant to which the 
Group was not able to sell packaged tours, which is a primary part of the Group’s business operation. Furthermore, Chinese government has taken a number of 
other actions, which included extending the Chinese New Year holiday, quarantining individuals infected with or suspected of having COVID-19, restricting 
residents from travel, encouraging employees of enterprises to work remotely from home and cancelling public activities, among others. The spread or fear of 
spread of contagious disease, such as COVID-19 has caused a significant decline in the level of business and leisure travel in certain regions or as a whole, 
and  a  significant  decrease  in  the  demand  for  the  Group’s  products  and  services,  resulting  in  customer  cancellations  and  refund  requests  and  reduced  new 
orders  relating  to  the  Group’s  services.  In  addition,  the  Group’s  business  partners  and  travel  suppliers,  including  overseas  suppliers  are  also  experiencing 
similar or more serious disruptions to their business operation. Furthermore, the Group has been taking other measures in response to the outbreak, including 
the adoption of modified operating hours, remote working arrangement and more stringent workplace sanitation measures.

As a result of the outbreak of COVID-19, the Group’s business, results of operations, financial positions and cash flows have been materially and 
adversely  affected  for  the  first  two  quarters  of  2020  with  potential  impacts  on  subsequent  periods,  including  but  not  limited  to  the  significant  decline  in 
revenue and significant operating cash outflow due to the incremental cost incurred in responses to travelers’ cancellations and refund requests. The impacts 
of  COVID-19  may  also  include  additional  allowance  for  doubtful  accounts  and  impairment  to  the  Group’s  long-term  assets.  Because  of  the  significant 
uncertainties  surrounding  the  COVID-19,  the  exact  financial  impact  is  unpredictable  and  will  depend  on  future  developments,  including  new  information 
which may emerge concerning the duration, severity, the reach of the COVID-19 outbreak globally and the actions taken by authorities and other entities to 
contain  the  COVID-19  outbreak,  among  others,  all  of  which  are  beyond  the  Group's  control.  The  Group  will  continue  to  closely  monitor  the  impacts  of 
COVID-19.

FINANCIAL STATEMENT SCHEDULE I 
TUNIU CORPORATION 

CONDENSED FINANCIAL INFORMATION OF THE PARENT COMPANY 

CONDENSED BALANCE SHEETS
(All amounts in thousands, except for share and per share data, or otherwise noted) 

ASSETS
Current assets

Cash and cash equivalents
Amounts due from subsidiaries and Affiliated Entities
Prepayments and other current assets

Total current assets

Intangible assets
Total assets

LIABILITIES AND EQUITY
Current liabilities

Accrued expenses and other current liabilities

Total current liabilities
Non-current liabilities

Investment deficit in subsidiaries and Affiliated Entities

Total non-current liabilities
Total liabilities

Equity

2018
RMB

As of December 31,

2019

RMB

US$ (Note 2(d))

250
7,116,514
226
7,116,990

211,540
7,328,530

10,989
10,989

3,967,178
3,967,178
3,978,167

336
7,082,315
237
7,082,888

47,484
7,130,372

9,102
9,102

4,410,640
4,410,640
4,419,742

48
1,017,311
34
1,017,393

6,821
1,024,214

1,307
1,307

633,549
633,549
634,856

Ordinary shares (US$0.0001 par value; 1,000,000,000 shares (including 780,000,000 Class 
A  shares,  120,000,000  Class  B  shares  and  100,000,000  shares  to  be  designated  by  the 
Board  of  Directors)  authorized  as  of  December  31,  2018  and  2019;  389,331,544  shares 
(including  371,958,044  Class  A  shares  and  17,373,500  Class  B  shares)  issued  and 
outstanding as of December 31, 2018 and 2019)

Less: Treasury stock

249
(304,535)

249
(310,942)

36
(44,664)

Additional paid-in capital
Accumulated other comprehensive income
Accumulated deficit

Total Tuniu Corporation shareholders’ equity
Total liabilities and equity

9,061,979
284,079
(5,691,409)
3,350,363
7,328,530

9,113,512
293,784
(6,385,974)
2,710,629
7,130,371

1,309,074
42,199
(917,288)
389,357
1,024,213

F-52

FINANCIAL STATEMENT SCHEDULE I 
TUNIU CORPORATION 

CONDENSED FINANCIAL INFORMATION OF THE PARENT COMPANY 

CONDENSED STATEMENTS OF COMPREHENSIVE LOSS
(All amounts in thousands, except for share and per share data, or otherwise noted) 

Operating expenses

General and administrative
Share of loss of subsidiaries and affiliated entities

Total operating expenses
Loss from operations
Other income/(expenses)
Interest income
Foreign exchange losses, net
Other income, net

Loss before income tax expense

Net loss
Accretion on redeemable noncontrolling interests
Net loss attributable to ordinary shareholders

Net loss
Other comprehensive income/(loss)
Foreign currency translation adjustment, net of nil tax
Comprehensive loss

For the Years Ended December 31,

2017
RMB

2018
RMB

2019

RMB

US$ (Note 2(d))

(6,715)
(761,841)
(768,556)
(768,556)

6
(12)
1,258
(767,304)

(767,304)
(5,725)
(773,029)

(3,147)
(183,670)
(186,817)
(186,817)

—
—
1,305
(185,512)

(185,512)
(2,422)
(187,934)

(3,903)
(689,252)
(693,155)
(693,155)

—
(2,457)
1,047
(694,565)

(694,565)
(4,634)
(699,199)

(767,304)

(185,512)

(694,565)

(128,539)
(895,843)

11,693
(173,819)

9,705
(684,860)

(561)
(99,005)
(99,566)
(99,566)

—
(353)
152
(99,767)

(99,767)
(666)
(100,433)

(99,767)

1,394
(98,373)

F-53

FINANCIAL STATEMENT SCHEDULE I 
TUNIU CORPORATION 

CONDENSED FINANCIAL INFORMATION OF THE PARENT COMPANY 

CONDENSED STATEMENTS OF CASH FLOWS
(All amounts in thousands, except for share and per share data, or otherwise noted) 

Cash (used in)/provided by operating activities
Cash provided by investing activities
Cash used in financing activities

Effect of exchange rate changes on cash, cash equivalents and restricted 

cash

Net (decrease)/increase in cash, cash equivalents and restricted cash
Cash, cash equivalents and restricted cash at the beginning of year
Cash, cash equivalents and restricted cash at the end of year

Supplemental disclosure of non-cash investing and financing activities
Receivables related to exercise of stock option

For the Years Ended December 31,

2018
RMB

1,266
133,189
(134,485)

2019

RMB

(4,739)
18,268
(13,438)

US$ (Note 2(d))
(681)
2,624
(1,930)

(13)
(43)
293
250

(23)

(5)
86
250
336

(55)

(1)
12
36
48

(8)

2017
RMB

(5,507)
402,418
(98,805)

(301,241)
(3,135)
3,428
293

(385)

F-54

FINANCIAL STATEMENT SCHEDULE I 
TUNIU CORPORATION 

CONDENSED FINANCIAL INFORMATION OF THE PARENT COMPANY 

Note to Financial Statement Schedule I

Schedule  I  has  been  provided  pursuant  to  the  requirements  of  Rule  12-04(a)  and  5-04-(c)  of  Regulation  S-X,  which  require  condensed  financial 
information  as  to  the  financial  position,  change  in  financial  position  and  results  of  operations  of  a  parent  company  as  of  the  same  dates  and  for  the  same 
periods for which audited consolidated financial statements have been presented when the restricted net assets of consolidated subsidiaries exceed 25 percent 
of consolidated net assets as of the end of the most recently completed fiscal year.

The  condensed  financial  information  has  been  prepared  using  the  same  accounting  policies  as  set  out  in  the  accompanying  consolidated  financial 
statements except that the equity method has been used to account for investments in its subsidiaries and Affiliated Entities. Such investments in subsidiaries 
and  Affiliated  Entities  are  presented  as  investment  deficit  in  subsidiaries  and  Affiliated  Entities  and  the  loss  of  the  subsidiaries  and  Affiliated  Entities  is 
presented as share of loss of subsidiaries and Affiliated Entities.

Certain  information  and  footnote  disclosures  normally  included  in  financial  statements  prepared  in  accordance  with  accounting  principles  generally 
accepted  in  the  United  States  of  America  have  been  condensed  or  omitted.  The  footnote  disclosures  to  the  consolidated  financial  statements  contain 
information relating to the operations of the parent company and, as such, this schedule should be read in conjunction with the notes to the accompanying 
consolidated financial statements.

As of December 31, 2019, the parent company had no significant capital and other commitments, long-term obligations, or guarantee, except for those 

which have separately disclosed in the consolidated financial statements.

F-55

Description of rights of each class of securities
registered under Section 12 of the Securities Exchange Act of 1934 (the “Exchange Act”)

Exhibit 2.5

American  Depositary  Shares  (“ADSs”)  each  representing  three  Class  A  ordinary  shares  of  Tuniu  Corporation  (we,  our,  or  the  “Company”)  are  listed  and 
traded on the Nasdaq Global Market under the symbol of "TOUR" and, in connection with this listing (but not for trading), the Class A ordinary shares are 
registered under Section 12(b) of the Exchange Act. This exhibit contains a description of the rights of (i) the holders of Class A ordinary shares and (ii) the 
holders of  ADSs.  Class A ordinary  shares  underlying the  ADSs are held  by  JPMorgan  Chase  Bank, N.A.,  as  depositary,  and  holders  of  ADSs  will  not  be 
treated as holders of the Class A ordinary shares.

Class A Ordinary Shares

We are a Cayman Islands company and our affairs are governed by our memorandum and articles of association and the Companies Law (2020 Revision) of 
the Cayman Islands. The following are summaries of material provisions of our fifth amended and restated memorandum and articles of association, insofar as 
they relate to the material terms of our ordinary shares. For more complete information, you should read the entire memorandum and articles of association, 
which has been filed with the SEC as an exhibit to our annual report on Form 20-F for the financial year ended December 31, 2019 (the “2019 Form 20-F”) .

Type and Class of Securities (Item 9.A.5 of Form 20-F)

Each Class A ordinary share has a par value of US$0.0001 per share. The number of Class A ordinary shares that have been issued as of the last day of the 
financial year ended December 31, 2019 is provided on the cover of the 2019 Form 20-F. Certificates representing the ordinary shares are issued in registered 
form.  The  Company  shall  not  issue  Shares  to  bearer.  Subject  to  the  applicable  securities  laws,  regulations  and  listing  rules  where  the  securities  of  the 
Company  are  listed,  you  may  refer  to  “Item  10.B.  Additional  Information—Memorandum  and  Articles  of  Association—Ordinary  Shares—Transfer  of 
Ordinary Shares" for restrictions on share transfer.

Preemptive Rights (Item 9.A.3 of Form 20-F)

The shareholders of the Company do not have preemptive rights.

Limitations or Qualifications (Item 9.A.6 of Form 20-F)

We keep and intend to maintain a dual-class share structure. The Company’s other share class is Class B ordinary shares of par value $0.0001 per share (the 
“Class B ordinary shares”).

Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of Class A ordinary shares are entitled to one vote per 
share, while holders of Class B ordinary shares are entitled to ten votes per share, with Class A and Class B ordinary shares voting together as one class on all 
matters subject to a shareholders’ vote.

As a result of the dual class share structure and the concentration of ownership, holders of our Class B ordinary shares have substantial influence over our 
business, including decisions regarding mergers, consolidations and the sale of all or substantially all of our assets, election of directors and other significant 
corporate actions. Holders of our Class B ordinary shares may take actions that are not in the best interest of us or our other shareholders. This concentration 
of ownership may discourage, delay or prevent a change in control of our company, which could deprive our other shareholders of an opportunity to receive a 
premium  for  their  shares  as  part  of  a sale of  our  company  and  may  reduce  the  price  of  our  ADSs.  This concentrated  control  will limit  other  shareholders' 
ability to influence corporate matters and could discourage others from pursuing any potential merger, takeover or other change of control transactions that 
holders of Class A ordinary shares and ADSs may view as beneficial.

For other limitations and qualifications, see “Item 8. Financial Information – A. Consolidated Statements and other Financial Information – Dividend Policy,” 
“Item 10. Additional Information – B. Memorandum and Articles of Association” and “Item 12. Description of Securities Other than Equity Securities – D. 
American Depositary Shares” of the 2019 Form 20-F, as well as the disclosure below on American Depositary Shares as required by Items 12.D.1 and 12.D.2 
of the Form 20-F.

Other Rights (Item 9.A.7 of Form 20-F)

Not applicable.

Rights of the Class A Ordinary Shares (Item 10.B.3 of Form 20-F)

See “Item 10.B. Additional Information—Memorandum and Articles of Association—Ordinary Shares" and "Item 8. Financial Information – A. Consolidated 
Statements and Other Financial Information – Dividend Policy" and “Item 10.E. Additional Information—Taxation" of the 2019 Form 20-F.

Requirements for Amendments (Item 10.B.4 of Form 20-F)

See “Item 10.B. Additional Information—Memorandum and Articles of Association—Ordinary Shares—Variations of Rights of Shares” of the 2019 Form 
20-F.

Limitations on the Rights to Own Class A Ordinary Shares (Item 10.B.6 of Form 20-F)

See “Item 10.D. Additional Information – Exchange Controls” and “Item 12. Description of Securities Other than Equity Securities – D. American Depositary 
Shares” of the 2019 Form 20-F, as well as the disclosure below on American Depositary Shares as required by Items 12.D.1 and 12.D.2 of the Form 20-F .of 
the 2019 Form 20-F.

Provisions Affecting Any Change of Control (Item 10.B.7 of Form 20-F)

See “Item 10.B. Additional Information—Memorandum and Articles of Association—Ordinary Shares—Anti-Takeover Provisions” of the 2019 Form 20-F.

2 

Ownership Threshold (Item 10.B.8 of Form 20-F)

There are no provisions under the laws of the Cayman Islands or the Memorandum and Articles of Association that govern the ownership threshold above 
which shareholder ownership must be disclosed. Shareholders, however, are required to disclose shareholder ownership in according with the applicable 
securities laws, regulations and listing rules where the securities of the Company are listed.

Differences Between the Law of Different Jurisdictions (Item 10.B.9 of Form 20-F)

See “Item 10.B. Additional Information—Memorandum and Articles of Association—Differences in Corporate Law” of the 2019 Form 20-F. Also see “Item 
16G – Corporate Governance” of the Form 20-F on disclosure of a concise summary of the significant ways in which our corporate governance practices 
differ from those followed by domestic companies under the Nasdaq listing standards.

Changes in Capital (Item 10.B.10 of Form 20-F)

See “Item 10.B. Additional Information—Memorandum and Articles of Association— Ordinary Shares— Alteration of Share Capital” of the 2019 Form 
20-F.

American Depositary Shares (Items 12.D.1 and 12.D.2 of Form 20-F)

JPMorgan Chase Bank, N.A., as depositary, issues the ADSs. Each ADS represents an ownership interest of three Class A ordinary shares, deposited with the 
custodian, as agent of the depositary, under the deposit agreement among the Company, the depositary, and the holders of the American Depositary Receipts 
(“ADRs”) thereunder. Each ADS also represents ownership of any securities, cash or other property deposited with the depositary but which have not been 
distributed directly to you. Unless you specifically request certificated ADSs, all ADSs will be issued on the books of the depositary in book-entry form and 
periodic  statements  will  be  mailed  to  you  which  reflect  the  your  ownership  interest  in  such  ADSs.  In  this  description,  references  to  American  depositary 
receipts or ADRs shall include the statements you will receive which reflect your ownership of ADSs.

The depositary’s office is located at 383 Madison Avenue, Floor 11, New York, NY10179.

You may hold ADSs either directly or indirectly through your broker or other financial institution. If you hold ADSs directly, by having ADSs registered in 
your name on the books of the depositary, you are an ADR holder. This description assumes you hold your ADSs directly. If you hold the ADSs indirectly 
through your broker or financial institution nominee, you must rely on the procedures of such broker or financial institution to assert the rights of an ADR 
holder described in this section. You should consult with your broker or financial institution to find out what those procedures are.

As  an  ADR  holder,  we  will  not treat  you  as a  shareholder  of ours  and you will not  have any  shareholder  rights.  Cayman Islands law  governs  shareholder 
rights. Because the depositary or its nominee is the shareholder of record for the shares represented by all outstanding ADSs, shareholder rights rest with such 
record holder. Your rights are those of an ADR holder. Such rights derive from the terms of the deposit agreement. The obligations of the depositary and its 
agents are also set out in the deposit agreement. Because the depositary or its nominee will actually be the registered owner of the shares, you must rely on it 
to exercise the rights of a shareholder on your behalf. The deposit agreement and the ADSs are governed by New York law. Under the deposit agreement, as 
an  ADR  holder,  you  agree  that  any  legal  suit,  action  or  proceeding  against  or  involving  us  or  the  depositary,  arising  out  of  or  based  upon  the  deposit 
agreement or the transactions contemplated thereby, may only be instituted in a state or federal court in New York, New York, and you irrevocably waive any 
objection which you may have to the laying of venue of any such proceeding and irrevocably submit to the exclusive jurisdiction of such courts in any such 
suit, action or proceeding.

3 

The following is a summary of the material provisions of the deposit agreement. For more complete information, you should read both deposit agreement and 
form  of  ADRs.  The  deposit  agreement,  inclusive  of  the  form  of  ADR  as  its  Exhibit  A,  has  been  filed  with  the  SEC  on  April  28,  2014  as  an  exhibit  to  a 
Registration Statement on Form F-6 (File No. 333-195515) for the Company.

Dividends and Other Distributions

How will you receive dividends and other distributions on the shares underlying your ADSs?

We may make various types of distributions with respect to our securities. Cash distributions will be made in U.S. dollars. The depositary has agreed that, to 
the  extent  practicable,  it  will  pay  to  you  the  cash  dividends  or  other  distributions  it  or  the  custodian  receives  on  shares  or  other  deposited  securities,  after 
converting any cash received into U.S. dollars (if it determines such conversion may be made on a reasonable basis) and, in all cases, making any necessary 
deductions provided for in the deposit agreement. The depositary may utilize a division, branch or affiliate of JPMorgan Chase Bank, N.A. to direct, manage 
and/or execute any public and/or private sale of securities under the deposit agreement. Such division, branch and/or affiliate may charge the depositary a fee 
in  connection  with  such  sales,  which  fee  is  considered  an  expense  of  the  depositary.  You  will  receive  these  distributions  in  proportion  to  the  number  of 
underlying securities that your ADSs represent.

Except as stated below, the depositary will deliver such distributions to ADR holders in proportion to their interests in the following manner:

Cash. The depositary will distribute any U.S. dollars available to it resulting from a cash dividend or other cash distribution or the net proceeds of sales of any 
other distribution or portion thereof (to the extent applicable), on an averaged or other practicable basis, subject to (i) appropriate adjustments for taxes 
withheld, (ii) such distribution being impermissible or impracticable with respect to certain registered ADR holders, and (iii) deduction of the depositary’s 
and/or its agents’ expenses in (1) converting any foreign currency to U.S. dollars to the extent that it determines that such conversion may be made on a 
reasonable basis, (2) transferring foreign currency or U.S. dollars to the United States by such means as the depositary may determine to the extent that it 
determines that such transfer may be made on a reasonable basis, (3) obtaining any approval or license of any governmental authority required for such 
conversion or transfer that is obtainable at a reasonable cost and within a reasonable time and (4) making any sale by public or private means in any 
commercially reasonable manner. If exchange rates fluctuate during a time when the depositary cannot convert a foreign currency, you may lose some or all of 
the value of the distribution.

4 

Shares.  In  the  case  of  a  distribution  in  shares,  the  depositary  will  issue  additional  ADRs  to  evidence  the  number  of  ADSs  representing  such  shares.  Only 
whole ADSs will be issued. Any shares which would result in fractional ADSs will be sold and the net proceeds will be distributed in the same manner as cash 
to the ADR holders entitled thereto.

Rights  to  receive  additional  shares.  In  the  case  of  a  distribution  of  rights  to  subscribe  for  additional  shares  or  other  rights,  if  we  timely  provide  evidence 
satisfactory to the depositary that it may lawfully distribute such rights, the depositary will distribute warrants or other instruments in the discretion of the 
depositary representing such rights. However, if we do not timely furnish such evidence, the depositary may:

•

•

sell such rights if practicable and distribute the net proceeds in the same manner as cash to the ADR holders entitled thereto; or 

if it is not practicable to sell such rights, do nothing and allow such rights to lapse, in which case ADR holders will receive nothing. 

We have no obligation to file a registration statement under the Securities Act in order to make any rights available to ADR holders.

Other  distributions.  In  the  case  of  a  distribution  of  securities  or  property  other  than  those  described  above,  the  depositary  may  either  (i) distribute  such 
securities or property in any manner it deems equitable and practicable or (ii) to the extent the depositary deems distribution of such securities or property not 
to be equitable and practicable, sell such securities or property and distribute any net proceeds in the same way it distributes cash.

If the depositary determines in its discretion that any distribution described above is not practicable with respect to any specific registered ADR holder, the 
depositary may choose any method of distribution that it deems practicable for such ADR holder, including the distribution of foreign currency, securities or 
property, or it may retain such items, without paying interest on or investing them, on behalf of the ADR holder as deposited securities, in which case the 
ADSs will also represent the retained items.

Any U.S. dollars will be distributed by checks drawn on a bank in the United States for whole dollars and cents. Fractional cents will be withheld without 
liability and dealt with by the depositary in accordance with its then current practices. The depositary is not responsible if it decides that it is unlawful or not 
reasonably practicable to make a distribution available to any ADR holders. There can be no assurance that the depositary will be able to convert any currency 
at a specified exchange rate or sell any property, rights, shares or other securities at a specified price, nor that any of such transactions can be completed within 
a specified time period.

5 

Deposit, Withdrawal and Cancellation

How does the depositary issue ADSs?

The depositary will issue ADSs if you or your broker deposit shares or evidence of rights to receive shares with the custodian and pay the fees and expenses 
owing to the depositary in connection with such issuance.

Shares deposited with the custodian must be accompanied by certain delivery documentation and shall, at the time of such deposit, be registered in the name 
of JPMorgan Chase Bank, N.A., as depositary for the benefit of holders of ADRs or in such other name as the depositary shall direct.

The custodian will hold all deposited shares for the account of the depositary. ADR holders thus have no direct ownership interest in the shares and only have 
such rights as are contained in the deposit agreement. The custodian will also hold any additional securities, property and cash received on or in substitution 
for the deposited shares. The deposited shares and any such additional items are referred to as “deposited securities”.

Upon  each  deposit  of  shares,  receipt  of  related  delivery  documentation  and  compliance  with  the  other  provisions  of  the  deposit  agreement,  including  the 
payment of the fees and charges of the depositary and any taxes or other fees or charges owing, the depositary will issue an ADR or ADRs in the name or 
upon the order of the person entitled thereto evidencing the number of ADSs to which such person is entitled. All of the ADSs issued will, unless specifically 
requested to the contrary, be part of the depositary’s direct registration system, and a registered holder will receive periodic statements from the depositary 
which will show the number of ADSs registered in such holder’s name. An ADR holder can request that the ADSs not be held through the depositary’s direct 
registration system and that a certificated ADR be issued.

How do ADR holders cancel an ADS and obtain deposited securities?
When you turn in your ADR certificate at the depositary’s office, or when you provide proper instructions and documentation in the case of direct registration 
ADSs,  the  depositary  will,  upon  payment  of  certain  applicable  fees,  charges  and  taxes,  deliver  the  underlying  shares  to  you  or  upon  your  written  order. 
Delivery  of  deposited  securities  in  certificated  form  will  be  made  at  the  custodian’s  office.  At  your  risk,  expense  and  request,  the  depositary  may  deliver 
deposited securities at such other place as you may request.

The depositary may only restrict the withdrawal of deposited securities in connection with:

(cid:120)

(cid:120)

(cid:120)

temporary delays caused by closing our transfer books or those of the depositary or the deposit of shares in connection with voting at a shareholders’ 
meeting, or the payment of dividends;

the payment of fees, taxes and similar charges; or

compliance with any U.S. or foreign laws or governmental regulations relating to the ADRs or to the withdrawal of deposited securities.

6 

This right of withdrawal may not be limited by any other provision of the deposit agreement.

Record Dates 

The  depositary  may,  after  consultation  with  us  if  practicable,  fix  record  dates  (which,  to  the  extent  applicable,  shall  be  as  near  as  practicable  to  any 
corresponding record dates set by us) for the determination of the registered ADR holders who will be entitled (or obligated, as the case may be):

•

•

•

•

to receive any distribution on or in respect of shares, 

to give instructions for the exercise of voting rights at a meeting of holders of shares, 

to pay the fee assessed by the depositary for administration of the ADR program and for any expenses as provided for in the ADR, or 

to receive any notice or to act in respect of other matters 

all subject to the provisions of the deposit agreement.

Voting Rights

How do you vote?

If you are an ADR holder and the depositary asks you to provide it with voting instructions, you may instruct the depositary how to exercise the voting rights 
for  the  shares  which  underlie  your  ADSs.  As  soon  as  practicable  after  receiving  notice  of  any  meeting  or  solicitation  of  consents  or  proxies  from  us,  the 
depositary will distribute to the registered ADR holders a notice stating such information as is contained in the voting materials received by the depositary and 
describing  how  you  may  instruct  the  depositary  to  exercise  the  voting  rights  for  the  shares  which  underlie  your  ADSs,  including  instructions  for  giving  a 
discretionary  proxy  to  a  person  designated  by  us.  For  instructions  to  be  valid,  the  depositary  must  receive  them  in  the  manner  and  on  or  before  the  date 
specified. The depositary will try, as far as is practical, subject to the provisions of and governing the underlying shares or other deposited securities, to vote or 
to have its agents vote the shares or other deposited securities as you instruct.

Holders  are  strongly  encouraged  to  forward  their  voting  instructions  to  the  depositary  as  soon  as  possible.  Voting  instructions  will  not  be  deemed  to  be 
received until such time as the ADR department responsible for proxies and voting has received such instructions notwithstanding that such instructions may 
have  been  physically  received  by  the  depositary  prior  to  such  time.  The  depositary  will  not  itself  exercise  any  voting  discretion.  Furthermore,  neither  the 
depositary nor its agents are responsible for any failure to carry out any voting instructions, for the manner in which any vote is cast or for the effect of any 
vote. Notwithstanding anything contained in the deposit agreement or any ADR, the depositary may, to the extent not prohibited by law or regulations, or by 
the requirements of the stock exchange on which the ADSs are listed, in lieu of distribution of the materials provided to the depositary in connection with any 
meeting of, or solicitation of consents or proxies from, holders of deposited securities, distribute to the registered holders of ADRs a notice that provides such 
holders with, or otherwise publicizes to such holders, instructions on how to retrieve such materials or receive such materials upon request (for example, by 
reference to a website containing the materials for retrieval or a contact for requesting copies of the materials).

7 

We have advised the depositary that under the Cayman Islands law and our constituent documents, each as in effect as of the date of the deposit agreement, 
voting at any meeting of shareholders is by show of hands unless a poll is (before or on the declaration of the results of the show of hands) demanded. In the 
event that voting on any resolution or matter is conducted on a show of hands basis in accordance with our constituent documents, the depositary will refrain 
from  voting  and  the  voting  instructions  (or  the  deemed  voting  instructions)  received  by  the  depositary  from  holders  shall  lapse.  The  depositary  will  not 
demand a poll or join in demanding a poll, whether or not requested to do so by holders of ADSs. There is no guarantee that you will receive voting materials 
in time to instruct the depositary to vote and it is possible that you, or persons who hold their ADSs through brokers, dealers or other third parties, will not 
have the opportunity to exercise a right to vote.

 Reports and Other Communications

Will ADR holders be able to view our reports?

The depositary will make available for inspection by ADR holders at the offices of the depositary and the custodian the deposit agreement, the provisions of or 
governing deposited securities, and any written communications from us which are both received by the custodian or its nominee as a holder of deposited 
securities and made generally available to the holders of deposited securities.

Additionally, if we make any written communications generally available to holders of our shares, and we furnish copies thereof (or English translations or 
summaries) to the depositary, it will distribute the same to registered ADR holders.
Further,  we  are  subject  to  periodic  reporting  and  other  informational  requirements  of  the  Exchange  Act  as  applicable  to  foreign  private  issuers  and, 
accordingly,  file  certain  reports  with  the  SEC.  All  information  filed  with  or  furnished  to  the  SEC  can  be  obtained  over  the  internet  at  the  SEC’s  website 
at www.sec.gov.

Reclassifications, Recapitalizations and Mergers

If we take certain actions that affect the deposited securities, including (i) any change in par value, split-up, consolidation, cancellation or other reclassification 
of deposited securities or (ii) any distributions of shares or other property not made to registered holders of ADRs or (iii) any recapitalization, reorganization, 
merger,  consolidation,  liquidation,  receivership,  bankruptcy  or  sale  of  all  or  substantially  all  of  our  assets,  then  the  depositary  may  choose  to,  and  shall  if 
reasonably requested by us choose:

(cid:120)

(cid:120)

to amend the form of ADR;

to distribute additional or amended ADRs;

8 

(cid:120)

(cid:120)

(cid:120)

to distribute cash, securities or other property it has received in connection with such actions;

to sell any securities or property received and distribute the proceeds as cash; or

none of the above.

If the depositary chooses to do none of the above, any of the cash, securities or other property it receives will constitute part of the deposited securities and 
each ADS will then represent a proportionate interest in such property.

Amendment and Termination

How may the deposit agreement be amended?

We may agree with the depositary to amend the deposit agreement and the ADSs without your consent for any reason. Registered ADR holders must be given 
at  least  30  days  notice  of  any  amendment  that  imposes  or  increases  any  fees  or  charges  (other  than  stock  transfer  or  other  taxes  and  other  governmental 
charges,  transfer  or  registration  fees,  cable,  telex  or  facsimile  transmission  costs,  delivery  costs  or  other  such  expenses),  or  otherwise  prejudices  any 
substantial existing right of registered ADR holders. Such notice need not describe in detail the specific amendments effectuated thereby, but must identify to 
registered ADR holders a means to access the text of such amendment. If a registered ADR holder continues to hold an ADR or ADRs after being so notified, 
such registered ADR holder is deemed to agree to such amendment and to be bound by the deposit agreement as so amended. Notwithstanding the foregoing, 
if  any  governmental  body  or  regulatory  body  should  adopt  new  laws,  rules  or  regulations  which  would  require  amendment  or  supplement  of  the  deposit 
agreement or the form of ADR to ensure compliance therewith, we and the depositary may amend or supplement the deposit agreement and the ADR at any 
time in accordance with such changed laws, rules or regulations, which amendment or supplement may take effect before a notice is given or within any other 
period  of  time  as  required  for  compliance.  No  amendment,  however,  will  impair  your  right  to  surrender  your  ADSs  and  receive  the  underlying  securities, 
except in order to comply with mandatory provisions of applicable law.

How may the deposit agreement be terminated?

The depositary may, and shall at our written direction, terminate the deposit agreement and the ADRs by mailing notice of such termination to the registered 
holders of ADRs at least 30 days prior to the date fixed in such notice for such termination; provided, however, if the depositary shall have (i) resigned as 
depositary under the deposit agreement, notice of such termination by the depositary shall not be provided to registered holders unless a successor depositary 
shall  not  be  operating  under  the  deposit  agreement  within  60  days  of  the  date  of  such  resignation,  and  (ii) been  removed  as  depositary  under  the  deposit 
agreement,  notice  of  such  termination  by  the  depositary  shall  not  be  provided  to  registered  holders  of  ADRs  unless  a  successor  depositary  shall  not  be 
operating under the deposit agreement on the 120th day after our notice of removal was first provided to the depositary. After the date so fixed for termination, 
(a) all direct  registration  ADRs shall  cease  to  be eligible  for  the  direct  registration  system  and shall  be  considered  ADRs issued on  the  ADR Register  and 
(b) the depositary shall use its reasonable efforts to ensure that the ADSs cease to be DTC eligible so that neither DTC nor any of its nominees shall thereafter 
be a registered holder of ADRs. At such time as the ADSs cease to be DTC eligible and/or neither DTC nor any of its nominees is a registered holder of 
ADRs, the depositary shall (a) instruct its custodian to deliver all shares to us along with a general stock power that refers to the names set forth on the ADR 
Register and (b) provide us with a copy of the ADR Register. Upon receipt of such shares and the ADR Register, we have agreed to use our best efforts to 
issue to each registered holder a Share certificate representing the Shares represented by the ADSs reflected on the ADR Register in such registered holder’s 
name  and  to  deliver  such  Share  certificate  to  the  registered  holder  at  the  address  set  forth  on  the  ADR  Register.  After  providing  such  instruction  to  the 
custodian and delivering a copy of the ADR Register to us, the depositary and its agents will perform no further acts under the Deposit Agreement and the 
ADRs  and  shall  cease  to  have  any  obligations  under  the  Deposit  Agreement  and/or  the  ADRs.  After  we  receive  the  copy  of  the  ADR  Register  and  the 
deposited securities, we shall be discharged from all obligations under the deposit agreement except (i) to distribute the shares to the registered ADR holders 
entitled thereto and (ii) for its obligations to the depositary and its agents.

9 

Limitations on Obligations and Liability to ADR Holders

Limits on our obligations and the obligations of the depositary; limits on liability to ADR holders and holders of ADSs

Prior to the issue, registration, registration of transfer, split-up or combination of any ADR, the delivery of any distribution in respect thereof, or, subject to the 
restrictions on withdrawal of deposited securities, the withdrawal of any deposited securities, and from time to time in the case of production of proofs as 
described below, we, the depositary or the custodian may require:

(cid:120)

(cid:120)

(cid:120)

payment with respect thereto of (i) any stock transfer or other tax or other governmental charge, (ii) any stock transfer or registration fees in effect for 
the registration of transfers of shares  or other deposited securities upon  any applicable  register and (iii) any applicable  charges as provided in the 
ADR;

the  production  of  proof  satisfactory  to  it  of  (i)  the  identity  of  any  signatory  and  genuineness  of  any  signature  and  (ii)  such  other  information, 
including without limitation, information as to citizenship, residence, exchange control approval, beneficial ownership of any securities, compliance 
with applicable law, regulations, provisions of or governing deposited securities and terms of the Deposit Agreement and the ADR, as it may deem 
necessary or proper; and

compliance with such regulations as the depositary may establish consistent with the deposit agreement.

The  issuance  of  ADRs,  the  acceptance  of  deposits  of  shares,  the  registration,  registration  of  transfer,  split-up  or  combination  of  ADRs  or,  subject  to  the 
restrictions  on  withdrawal  of  deposited  securities,  the  withdrawal  of  deposited  securities  may  be  suspended,  generally  or  in  particular  instances,  when  the 
ADR Register or any register for deposited securities is closed or when any such action is deemed advisable by the depositary; provided that the ability to 
withdraw  shares  may  only  be  limited  under  the  following  circumstances:  (i) temporary  delays  caused  by  closing  transfer  books  of  the  depositary  or  our 
transfer books or the deposit of shares in connection with voting at a shareholders’ meeting, or the payment of dividends, (ii) the payment of fees, taxes, and 
similar charges, and (iii) compliance with any laws or governmental regulations relating to ADRs or to the withdrawal of deposited securities.

10 

The deposit agreement expressly limits the obligations and liability of the depositary, ourselves and our respective agents, provided, however, that no such 
disclaimer of liability under the Securities Act is intended by any of the limitations of liabilities provisions of the deposit agreement. In the deposit agreement 
it provides that neither we nor the depositary nor any such agent will be liable if:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

any present or future law, rule, regulation, fiat, order or decree of the United States, the Cayman Islands, the People’s Republic of China or any other 
country,  or  of  any  governmental  or  regulatory  authority  or  securities  exchange  or  market  or  automated  quotation  system,  the  provisions  of  or 
governing any deposited securities, any present or future provision of the depositary’s charter, any act of God, war, terrorism, nationalization or other 
circumstance beyond our, the depositary’s or our respective agents’ control shall prevent or delay, or shall cause any of them to be subject to any 
civil  or  criminal  penalty  in  connection  with,  any  act  which  the  deposit  agreement  or  the  ADRs  provide  shall  be  done  or  performed  by  us,  the 
depositary or our respective agents (including, without limitation, voting);

the depositary exercises or fails to exercise discretion under the deposit agreement or the ADR including, without limitation, any failure to determine 
that any distribution or action may be lawful or reasonably practicable;

the depositary performs its obligations under the deposit agreement and ADRs without gross negligence or willful misconduct;

the depositary takes any action or refrains from taking any action in reliance upon the advice of or information from legal counsel, accountants, any 
person  presenting  shares  for  deposit,  any  registered  holder  of  ADRs,  or  any  other  person  believed  by  it  to  be  competent  to  give  such  advice  or 
information; or

the  depositary  relies  upon  any  written  notice,  request,  direction,  instruction  or  document  believed  by  it  to  be  genuine  and  to  have  been  signed, 
presented or given by the proper party or parties.

Neither the depositary nor its agents have any obligation to appear in, prosecute or defend any action, suit or other proceeding in respect of any deposited 
securities or the ADRs. We shall only be obligated to appear in, prosecute or defend any action, suit or other proceeding in respect of any deposited securities 
or the ADRs, which in our opinion may involve us in expense or liability, if indemnity satisfactory to us against all expense (including fees and disbursements 
of counsel)  and liability  is  furnished  as often  as  may  be  required. The depositary  and its  agents  may fully  respond  to  any  and all demands  or requests for 
information maintained by or on its behalf in connection with the deposit agreement, any registered holder or holders of ADRs, any ADRs or otherwise related 
to the deposit agreement or ADRs to the extent such information is requested or required by or pursuant to any lawful authority, including without limitation 
laws, rules, regulations, administrative or judicial process, banking, securities or other regulators. The depositary shall not be liable for the acts or omissions 
made by, or the insolvency of, any securities depository, clearing agency or settlement system. Furthermore, the depositary shall not be responsible for, and 
shall incur no liability in connection with or arising from, the insolvency of any custodian that is not a branch or affiliate of JPMorgan Chase Bank, N.A. 
Notwithstanding  anything  to  the  contrary  contained  in  the  deposit  agreement  or  any  ADRs,  the  depositary  shall  not  be  responsible  for,  and  shall  incur  no 
liability in connection with or arising from, any act or omission to act on the part of the custodian except to the extent that the custodian committed fraud or 
willful  misconduct  in  the  provision  of  custodial  services  to  the  depositary  or  failed  to  use  reasonable  care  in  the  provision  of  custodial  services  to  the 
depositary as determined in accordance with the standards prevailing in the jurisdiction in which the custodian is located. The depositary and the custodian(s) 
may use third party delivery services and providers of information regarding matters such as pricing, proxy voting, corporate actions, class action litigation 
and other services in connection with the ADRs and the deposit agreement, and use local agents to provide extraordinary services such as attendance at annual 
meetings of issuers of securities. Although the depositary and the custodian will  use  reasonable care (and cause their agents to  use reasonable care) in the 
selection and retention of such third party providers and local agents, they will not be responsible for any errors or omissions made by them in providing the 
relevant information or services. The depositary shall not have any liability for the price received in connection with any sale of securities, the timing thereof 
or any delay in action or omission to act nor shall it be responsible for any error or delay in action, omission to act, default or negligence on the part of the 
party so retained in connection with any such sale or proposed sale.

11 

The depositary has no obligation to inform ADR holders or other holders of an interest in any ADSs about the requirements of Cayman Islands or People’s 
Republic of China law, rules or regulations or any changes therein or thereto.

Additionally, none of us, the depositary or the custodian shall be liable for the failure by any registered holder of ADRs or beneficial owner therein to obtain 
the benefits of credits on the basis of non-U.S. tax paid against such holder’s or beneficial owner’s income tax liability. Neither we nor the depositary shall 
incur any liability for any tax consequences that may be incurred by holders or beneficial owners on account of their ownership of ADRs or ADSs.

Neither the depositary nor its agents will be responsible for any failure to carry out any instructions to vote any of the deposited securities, for the manner in 
which any such vote is cast or for the effect of any such vote. The depositary may rely upon instructions from us or our counsel in respect of any approval or 
license required for any currency conversion, transfer or distribution. The depositary shall not incur any liability for the content of any information submitted 
to it by us or on our behalf for distribution to ADR holders or for any inaccuracy of any translation thereof, for any investment risk associated with acquiring 
an interest in the deposited securities, for the validity or worth of the deposited securities, for the credit-worthiness of any third party, for allowing any rights 
to  lapse  upon  the  terms  of  the  deposit  agreement  or  for  the  failure  or  timeliness  of  any  notice  from  us.  The  depositary  shall  not  be  liable  for  any  acts  or 
omissions made by a successor depositary whether in connection with a previous act or omission of the depositary or in connection with any matter arising 
wholly after the removal or resignation of the depositary, provided that in connection with the issue out of which such potential liability arises the depositary 
performed its obligations without negligence while it acted as depositary. Neither the depositary nor any of its agents shall be liable to registered holders of 
ADRs or beneficial owners of interests in ADSs for any indirect, special, punitive or consequential damages (including, without limitation, lost profits) of any 
form incurred by any person or entity, whether or not foreseeable and regardless of the type of action in which such a claim may be brought.

12 

In  the  deposit  agreement  each  party  thereto  (including,  for  avoidance  of  doubt,  each  holder  and  beneficial  owner  and/or  holder  of  interests  in  ADRs) 
irrevocably  waives,  to  the  fullest  extent  permitted  by  applicable  law,  any  right  it  may  have  to  a  trial  by  jury  in  any  suit,  action  or  proceeding  against  the 
depositary and/or us directly or indirectly arising out of or relating to the shares or other deposited securities, the ADSs or the ADRs, the deposit agreement or 
any transaction contemplated therein, or the breach thereof (whether based on contract, tort, common law or any other theory).

The depositary and its agents may own and deal in any class of our securities and in ADSs.

Disclosure of Interest in ADSs

To  the  extent  that  the  provisions  of  or  governing  any  deposited  securities  may  require  disclosure  of  or  impose  limits  on  beneficial  or  other  ownership  of 
deposited securities, other shares and other securities and may provide for blocking transfer, voting or other rights to enforce such disclosure or limits, you 
agree to comply with all such disclosure requirements and ownership limitations and to comply with any reasonable instructions we may provide in respect 
thereof. We reserve the right to instruct you to deliver your ADSs for cancellation and withdrawal of the deposited securities so as to permit us to deal with 
you directly as a holder of shares and, by holding an ADS or an interest therein, you will be agreeing to comply with such instructions.

Books of Depositary

The depositary or its agent will maintain a register for the registration, registration of transfer, combination and split-up of ADRs, which register shall include 
the  depositary’s  direct  registration  system.  Registered  holders  of  ADRs  may  inspect  such  records  at  a  designated  transfer  office  ("Transfer  Office")  at  all 
reasonable times, but solely for the purpose of communicating with other holders in the interest of the business of our company or a matter relating to the 
deposit agreement. Such register may be closed from time to time, when deemed expedient by the depositary.

The depositary will maintain facilities for the delivery and receipt of ADRs.

Description of Other Types of Securities

Debt Securities (Item 12.A of Form 20-F)

Not applicable.

Warrants and Rights (Item 12.B of Form 20-F)

Not applicable.

Other Securities (Item 12.C of Form 20-F)

Not applicable.

13 

List of Principal Subsidiaries, Consolidated Affiliated Entity and its Principal Subsidiaries

Subsidiaries
Tuniu (HK) Limited
Tuniu (Nanjing) Information Technology Co., Ltd.
Beijing Tuniu Technology Co., Ltd.
Jiangsu Kaihui Commercial Factoring Co., Ltd
Xiamen Suiwang International Travel Service Co., Ltd.
Tianjin Tuniu International Travel Service Co., Ltd.
Guangzhou Kaihui Internet Microcredit Co., Ltd.
Nanjing Kaihui Internet Microcredit Co., Ltd.
Consolidated Affiliated Entity and its Subsidiaries
Nanjing Tuniu Technology Co., Ltd.
Beijing Tuniu International Travel Service Co., Ltd.
Nanjing Tuniu International Travel Service Co., Ltd.
Shanghai Tuniu International Travel Service Co., Ltd.
Nanjing Tuzhilv Tickets Sales Co., Ltd.
Beijing Global Tour International Travel Service Co., Ltd.
Tuniu Insurance Brokers Co., Ltd.

EXHIBIT 8.1

Place of Incorporation

Hong Kong
PRC
PRC
PRC
PRC
PRC
PRC
PRC

PRC
PRC
PRC
PRC
PRC
PRC
PRC

Exhibit 12.1

Certification by the Principal Executive Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Dunde Yu, certify that:

1.       I have reviewed this annual report on Form 20-F of Tuniu Corporation;

2.       Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 

the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.       Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects 

the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;

4.      The company’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined 
in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for 
the company and have:

(a)       Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our 
supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by others within 
those entities, particularly during the period in which this report is being prepared;

(b)       Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under 
our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles;

(c)       Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about 

the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)       Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period covered 
by  the  annual  report  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  company’s  internal  control  over  financial 
reporting; and

5.       The company’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, 

to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent functions):

(a)       All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 

reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and

(b)       Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  company’s 

internal control over financial reporting.

Date: May 22, 2020

By: /s/ Dunde Yu

Name: Dunde Yu
Title: Chief Executive Officer

Exhibit 12.2

Certification by the Principal Financial Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Maria Yi Xin, certify that:

1.       I have reviewed this annual report on Form 20-F of Tuniu Corporation.;

2.       Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 

the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.       Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects 

the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;

4.       The company’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined 
in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for 
the company and have:

(a)       Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our 
supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by others within 
those entities, particularly during the period in which this report is being prepared;

(b)       Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under 
our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for 
external purposes in accordance with generally accepted accounting principles;

(c)       Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about 

the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)       Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period covered 
by  the  annual  report  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  company’s  internal  control  over  financial 
reporting; and

5.       The company’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, 

to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent functions):

(a)       All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 

reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and

(b)       Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  company’s 
internal control over financial reporting.

 Date: May 22, 2020

By: /s/ Maria Yi Xin 

Name: Maria Yi Xin
Title: Chief Financial Officer

Certification by the Principal Executive Officer
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Exhibit 13.1

In connection with the Annual Report of Tuniu Corporation (the “Company”) on Form 20-F for the year ended December 31, 2019 as filed with the 
Securities and Exchange Commission on the date hereof (the “Report”), I, Dunde Yu, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. 
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1)       The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)       The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the 

Company.

Date: May 22, 2020

By: /s/ Dunde Yu

Name: Dunde Yu
Title: Chief Executive Officer

Certification by the Principal Financial Officer
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Exhibit 13.2

In connection with the Annual Report of Tuniu Corporation (the “Company”) on Form 20-F for the year ended December 31, 2019 as filed with the 
Securities  and  Exchange  Commission  on  the  date  hereof  (the  “Report”), I,  Maria  Yi  Xin,  Chief  Financial  Officer  of  the  Company,  certify,  pursuant  to 
18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

(1)       The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)       The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the 

Company.

Date: May 22, 2020

By: /s/ Maria Yi Xin

Name: Maria Yi Xin
Title: Chief Financial Officer

Consent of Independent Registered Public Accounting Firm

EXHIBIT 15.1

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-198111) of Tuniu Corporation of our report 
dated April 4, 2019 relating to the consolidated financial statements, financial statement schedule I, and the effectiveness of internal control over financial 
reporting, which appears in this Form 20-F.

/s/ PricewaterhouseCoopers Zhong Tian LLP
Shanghai, the People’s Republic of China
May 22, 2020

+852 2801 6066
Office:
Mobile: +852 9718 8740
Email:

rthorp@tta.lawyer

Tuniu Building no. 699-32
Xuanwudadao, Xuanwu District
Nanjing, Jiangsu Province 210042
People’s Republic of China

Dear Sirs

Re: Tuniu Corporation

EXHIBIT 15.2

May 22, 2020

We  have  acted  as  legal  advisers  as  to  the  laws  of  the  Cayman  Islands  to  Tuniu  Corporation,  an  exempted  limited  liability  company  incorporated  in  the 
Cayman Islands (the "Company"), in connection with the filing by the Company with the United States Securities and Exchange Commission (the "SEC") of 
an annual report on Form 20-F for the year ended 31 December 2019 ("Form 20-F").

We hereby consent to the reference of our name under the headings, "Item 10.E Additional Information—Taxation—Cayman Islands Taxation" and "Item 
16G. Corporate Governance" in the Form 20-F, and further consent to the incorporation by reference of the summaries of our opinions under these captions 
into Tuniu Corporation’s registration statement on Form S-8 (File No. 333-198111) that was filed on August 13, 2014.

Yours faithfully

/s/ TRAVERS THORP ALBERGA
TRAVERS THORP ALBERGA

EXHIBIT 15.3

FANGDA PARTNERS

上海 Shanghai (cid:120)(cid:3)北京 Beijing (cid:120)(cid:3)深圳 Shenzhen (cid:120)(cid:3)广州 Guangzhou (cid:120)(cid:3)香港 Hong Kong
http://www.fangdalaw.com

电 子 邮 件 Email: email@fangdalaw.com
电 话    Tel.: 861057695600
传 真    Fax: 861057695788
文 号    Ref.: 20GC0010

Consent of Fangda Partners

May 22, 2020

中 国 北 京 市 朝 阳 区 光 华 路 1 号
嘉 里 中 心 北 楼 27 层
邮 政 编 码 : 100020

27/F, North Tower, Kerry Center
No. 1, Guanghua Road, Chaoyang District
Beijing 10020, PRC

Tuniu Corporation
Tuniu Building No. 699-32
Xuanwudadao, Xuanwu District
Nanjing, Jiangsu Province 210042
The People’s Republic of China

Dear Sirs:

We  hereby  consent  to  the  reference  of  our  name  under  the  heading  "Item  3.D.  Key  Information—Risk  Factors",  “Item  4.B.  Information  on  the 
Company—Business  Overview—PRC  Regulation”, 
and  Related  Party  Transactions—Related  Party 
Transactions—Contractual  Arrangements”  and  “Item  18.  Financial  Statements—Notes  to  the  Consolidated  Financial  Statements”  in  Tuniu  Corporation’s 
Annual  Report  on  Form  20-F  for  the  year  ended  December  31,  2019  (the  “Annual  Report”),  which  will  be  filed  with  the  Securities  and  Exchange 
Commission (the “SEC”) in the month of May 2020. We also consent to the filing of this consent letter with the SEC as an exhibit to the Annual Report and 
further consent to the incorporation by reference of the summaries of our opinions under these captions into Tuniu Corporation’s registration statement on 
Form S-8 (File No. 333-198111) that was filed on August 13, 2014.

7.B.  Major  Shareholders 

“Item 

In giving such consent, we do not thereby admit that we come within the category of persons whose consent is required under Section 7 of the Securities Act 
of 1933, or under the Securities Exchange Act of 1934, in each case, as amended, or the regulations promulgated thereunder.

Very truly yours,

/s/ Fangda Partners
Fangda Partners