Quarterlytics / Consumer Cyclical / Packaging & Containers / Tupperware Brands

Tupperware Brands

tup · NYSE Consumer Cyclical
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Ticker tup
Exchange NYSE
Sector Consumer Cyclical
Industry Packaging & Containers
Employees 10,000+
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FY2008 Annual Report · Tupperware Brands
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Rick Goings
Chairman & Chief Executive Officer

DEAR SHAREHOLDERS,

EMERGING AND ESTABLISHED MARKETS

As we look back on 2008, there is no doubt that it was a year of change.
I’m pleased, however, to report that even with the economic crises which
emerged throughout the world, we ended 2008 in line with expectations with
both sales and earnings up for the year.

Much is a result of the flexibility of our global business model. We remain focused
on the strengths of our core business, and utilize the levers within our control that
we can pull to impact the success of our business. And, while we have been hit
by foreign currency fluctuation and challenges in some of our
markets, we remain focused on running each of our businesses with a local man-
agement team that can and does anticipate and react quickly to changes
in their markets.

In these challenging economic times, we believe there are 4 key points that to-
gether make ours a business model through which we’re well suited to not only
hold our own, but also to continue to grow.

• Global footprint – Just over half of our revenue comes from emerging

market economies and we continue to see good growth in these markets
with 17% local currency growth in 2008. Our key to success in these
markets is both the earnings opportunity we provide to our sales force, as well
as the channel we provide for the consumer to purchase products, since most
of these markets do not have a developed retail infrastructure. Even in our es-
tablished markets we continue to do well in countries like France and Australia,
where we have been in business over 40 years.

• Adaptable business model – Our business model enables us to adjust in each
market as needed. Knowing what works in one market might or might not in
another, we can draw from our differences and similarities among
the markets.

• Product categories and strength of brand – Two thirds of our business is

under the Tupperware brand and the remaining third is under our beauty and
personal care brands. We have diversified our portfolio between durable and
consumable products. Our brands are strong, and they are equated with
quality and supported with identifiable features and benefits.

• Strong value chain and cash flow – This provides us financial flexibility and

supports our dividend.

Pulling all of these together is the overall strength of our management team,
which is one of the strongest elements of our company. A management team
that knows that while you can’t change external factors, you can decide how
you’ll relate to them. They are empowered and navigating toward the same goal.

In the midst of the challenges we faced in the latter half of 2008 the
Tupperware brand has remained strong. A number of our larger established
markets, including our Tupperware businesses in the United States and France,
continued to grow in the fourth quarter. This illustrates the point that with the right
business model and product line, our businesses can grow even in tough
economic environments.

We were also very pleased with the continued strong performance of our
emerging markets. Three of these markets, China, India and Indonesia,
whose combined population approaches 50% of the world’s total, grew their
local currency sales over 40% in 2008. We are in early days, but already
well-respected in these markets. Our business in China was awarded “Top 100
Women’s Favorite Brand” in the kitchen tools category. In India we were voted as
one of the “Superbrands for 2008” and in Indonesia we received the
“Best Brand” award in the category of Direct Selling from Business Week.

As we look forward to 2009 our strategy is straight forward: focus, fix and
grow. We will focus on our key markets, ensuring their continued successful
performance. We will grow our Central and South America businesses and
our emerging market businesses in Europe and Asia Pacific, and we will fix,
merge or exit weak, small businesses so they don’t drain management’s focus
from priority markets. Through all of this we will continue to focus on leadership
development to ensure the core strength and alignment of our
management team.

While we expect rough terrain in the year ahead, we believe we are well
positioned to hold our own in these turbulent times. Change can bring
uncertainty, but it can also present opportunity to rethink and reinvent, an
opportunity to drive efficiencies and identify areas for future growth. With this in
mind, we are focused on making 2009 a year of continued growth and success.

GEOGRAPHIC DIVERSITY

Established

Emerging

Tupperware only

Beauty only

Tupperware and Beauty

STRATEGIC PLATFORMS FOR GROWTH

Phase One 1992-2007
Strategies to Refresh & Reconfigure

Phase Two 2009-2014
Focus, Fix & Grow

Diversify into beauty 
and personal care 
Direct Selling

Grow 
emerging 
markets

Refresh 
the core

Build brand equity in products and image

Income

Market Focus

Key Focus Priority 
Markets (Emerging 
and Established)

Leverage Brands to 
Grow Latin America
Businesses

Fix, Merge or Exit 
weak small businesses

People/Processes

Leadership 
Development

Mobilize

Strengthen 
Sales & Marketing 
Management

Optimize Value Chain