Annual Report
2020
Active Customer Accounts (K)2
Key Metrics
Revenue ($M)1
2000
1500
1000
500
0
250
200
150
100
50
0
Dollar-Based Net Expansion Rate3
147%
2016
127%
2017
143%
2018
135%
2019
137%
2020
1 Represents revenue for the twelve months ended December 31.
2 Represents Active Customer Accounts as of December 31. Active Customer Accounts include the contribution from previously closed acquisitions.
Effective December 31, 2019, we round down the number to the nearest thousand.
3 Represents data for the twelve months ended December 31. As previously disclosed in Twilio's Annual Report on Form 10-K filed with the SEC on March 2, 2020, beginning
with the three-month period ended March 31, 2020, we calculate our Dollar-Based Net Expansion Rate by comparing total revenue from a cohort of Active Customer
Accounts in a period to the same period in the prior year. To facilitate comparison between the periods presented, Dollar-Based Net Expansion Rate as presented above has
been calculated as if this calculation had been in effect during that period. 2020 includes the impact from Twilio SendGrid, but excludes the impact from Twilio Segment, the
acquisition of which closed on November 2, 2020.
Please refer to Twilio’s most recent Annual Report on Form 10-K for details on the methodology for calculating Active Customer Accounts and Dollar-Based Net Expansion Rate.
Dear Twilio Stonkholders,
One of Twilio’s best known and most loved values is “Draw the Owl.” This oddly named corporate
value comes from an old Internet meme - How to Draw an Owl: Step 1, draw some circles. Step 2:
Draw the rest of the [expletive] owl. This meme inspires a spirit at Twilio - our job is to build, even when
there’s no instruction book. However, the inverse is even more true: when there’s no instruction book,
it’s even more critical to build. You’re at the forefront of humanity, solving problems nobody else has.
The past year showed just how true this is. Nobody had the instructions for how to respond to a
modern pandemic, so the builders of the world responded, with agility at their core and software as
their tool. In corporations, non-profits, governments, and even dorm rooms, software developers picked
up their tools to build solutions to problems the world didn’t have days before. If you believe, as I do,
that necessity is the mother of invention… then massive, and existential, changes in society spawn a
burst of invention.
At Twilio, I’ve always cherished our front row seat to the builders of the world. With a spirit of awe and
appreciation for those builders, the healthcare professionals, the retail staff, the agricultural workers,
and the essential workers of every kind, it’s my honor to pen our fifth annual Twilio stockholder letter.
Amid the anxiety and personal challenges of 2020, Twilions around the world came together with a
purpose: to help our customers through the pandemic. I couldn’t be more proud of what Team Twilio
accomplished together last year, so let me share a few of the highlights. In 2020, we...
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Reported revenue of $1.76 billion for the full year, up 55% year-over-year, including revenue
from Segment and a full year revenue Dollar-Based Net Expansion Rate of 137%. We also
crossed the $2 billion revenue run rate milestone in Q4 2020.
Completed the acquisition of Segment, the market-leading customer data platform, for
$3.2 billion. This acquisition allows our customers to break down their data silos in order to
fully understand their customer and engage with them digitally - the two major components of
building great digital experiences.
Added over 42,000 new active customer accounts, including those from our acquisition of
Segment, ending the year with over 221,000 active customer accounts. Companies like Nike,
Delta, Comcast, Epic, Philips, ZocDoc, and others across all industries, turned to Twilio
because we provide the three things every business needs: digital engagement, software
agility, and cloud scale.
Entered into or expanded our relationships with several great enterprises, including J.P.
Morgan Chase, the largest bank in the U.S., who chose Twilio to enhance their customer
service offering. In 2020, the number of transactions with Global 2000 customers was up 76%
year over year, and the number of seven-figure deals overall was up 93% from 2019.
Powered over 1 trillion interactions across the platform. On Twilio SendGrid, we hit a milestone
of sending over 5B emails in one day: Black Friday! And then did it again on Cyber Monday
(5.8B and 5.7B respectively).
• Opened up our platform for HIPAA-eligible workloads, including Twilio Voice, Messaging,
Video, Chat and more. The product of more than a year of work, this announcement came just
in time for the myriad healthcare applications accelerated by COVID.
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Continued to grow the adoption of our contact center platform, Twilio Flex. At SIGNAL 2020,
we announced the expansion of the Twilio Flex Ecosystem, giving organizations access to
more than 30 validated partner solutions from partners like Google, Salesforce, Zendesk, and
Calabrio to help businesses accelerate their contact center transformations.
Announced our first global systems integrator partnership with Deloitte Digital and closed
several joint deals together.
Added 1,724 new employees, bringing us to 4,629 global Twilions. We expanded our
leadership team with the additions of Chief People Officer Christy Lake, Chief Information
Officer Michelle Grover, Chief Technology Officer Jeremiah Brazeau, Chief Security Officer
Steve Pugh, and our first Chief Diversity, Inclusion, and Belonging Officer Lybra Clemons. In
early 2021, Twilio also welcomed Deval Patrick to our Board of Directors.
• Were recognized as a great place to work! Amid the historic shift to remote work, Twilio was
awarded the Best Workplaces for Parents in 2020, Fortune’s Best Large Workplaces in the
Bay Area, Fast Company’s Best Workplaces for Innovators (#1 for enterprise companies), and
Financial Times’ Fastest Growing Companies of 2020, among others.
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Hosted our first ever virtual SIGNAL, built on Twilio products, with more than 32,000
registrants from around the world. We launched new products at the event including
Microvisor, Video Web RTC Go, Twilio Flex Ecosystem, Frontline, and Event Streams.
• Grew Twilio.org by 268% YoY, ending 2020 serving over 6,000 social impact customers -
including the Norwegian Refugee Council, American Red Cross, and others. These
organizations touched more than 266 million people worldwide with their Twilio-powered
solutions. Twilio.org also released its first Impact Report, highlighting efforts in social impact
and environmental, social, and corporate governance areas. Notably, Twilio has provided
$57M to impact organizations in grants, credits, and discounts since inception - with more than
half provided in 2020.
• Opened up WePledge - our program to enable our employees to give 1% of their time, money,
or company equity to charities of their choosing. In 2020, we expanded WePledge beyond our
walls, creating a model for other companies to follow, and welcomed Zoom, Atlassian, and
Okta to the movement. Since WePledge launched in 2019, Twilions have donated $1.1M to
charitable causes through the program.
• Made progress towards building a more diverse, equitable company: by the end of 2020,
38.7% of Twilio’s workforce identified as female, up six points from 2019. In the United States,
26.4% of our workforce identified as Asian (a two point decrease from 2019), 5.5% as Black (a
two point increase from 2019), and 6.5% LatinX (a one point increase from 2019).
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Created our first set of company-wide racial justice and equity business priorities and
measures (BPMs), and adopted an Anti-Racist stance as a company. We expanded BetterUp
Coaching offerings to all Black and LatinX Twilions, with a focus on career planning and
development, launched RiseUp, a cohort-based, targeted leadership development program for
new Black and LatinX Twilions, and introduced our Be Inclusive curriculum to build a common
language around inclusion and potential biases for all Twilions. We continue to have Employee
Resource Groups (ERGs), which are voluntary, employee-led, and Twilio sponsored groups
created to support and celebrate the shared identities and life experiences of communities
within Twilio. Twilio ERGs active in 2020 included: Black Twilions, Latinx @ Twilio, Remoties,
Asians @ Twilio, Spectrum, The Family Nest, Twarriors, Twilipinos, Women @ Twilio, and
Wonder. I’m proud of the continued progress our company has made, but acknowledge that
there is always more work to be done. There’s no substitute for hard work and we are actively
committed to building a more diverse and inclusive team.
** Digital Acceleration **
There’s no question that 2020 was the digital accelerant of the decade. Decade-long digital
transformation roadmaps got compressed into days and weeks and businesses in every industry had
to adapt overnight to reach their customers. Companies who had been investing in digital customer
engagement all along were best equipped to adapt to the challenges of the pandemic. They didn’t
begin their digital roadmaps in 2020, but they did accelerate them. We heard from customers that
projects slated to take many quarters, were compressed into months or even weeks. The digital
enablement of these customer-facing workflows was already coming, driven by the need to increase
convenience for customers and improve operating efficiencies for companies.
Mid-year, we surveyed 2,500+ enterprise leaders to quantify what we were qualitatively seeing across
our customer-base - how COVID had changed their roadmaps. Unsurprisingly, 97% said COVID
accelerated their digital transformation, and 96% reported that the pandemic accelerated how they
communicate digitally, with nearly half (46%) saying it was a “drastic” acceleration. What struck me
was that business leaders said COVID-19 accelerated their companies’ digital communications
strategy by an average of six years!
I thought I’d share a few examples of companies who executed well on their digital roadmaps, both
before and during COVID-19, enabling them to serve their customers and their employees incredibly
well, despite the challenges.
Nike CEO John Donahoe joined us at SIGNAL 2020, our largest customer event to date. Nike had
invested for years in their digital roadmap, and they were on a path for their digital channels to be
roughly 30% of their overall business by 2023. On March 15, 2020, they closed 100% of their retail
stores around the world. With stores closed, John shared that Nike became 100% digital overnight.
Nike shifted their 30,000+ in-person workforce to be completely remote by enabling them to digitally
engage with customers online using Twilio and did not need to do any layoffs. Using Twilio Flex, they
connected their incredibly product-savvy sales staff (they call them “athletes”) directly to customers on
the website and in the mobile app. If you’ve seen the “Chat with a Nike Expert” button, you know that a
Nike employee who knows the product inside-and-out is there to help. That high touch digital
experience enables them to serve customers online just as well as they do in stores - and helps fuel
that direct-to-consumer success.
I’ve noted before that when customers build on Twilio, they are often showing us a big, unsolved
business problem. If the problem were solved, then they wouldn’t be building something new! So
customers like Nike showed us another big opportunity - helping frontline employees engage digitally
with customers.
Healthcare is another fascinating area of digital acceleration. The COVID-19 pandemic effectively
broke down what previously felt like insurmountable barriers in the American healthcare system. The
pandemic challenged the notion around healthcare having to be provided within the bounds of a
hospital or doctor’s office and technology has the opportunity to return a level of patient and provider
intimacy that we’d slowly lost. The future is promising - digital engagement enables healthcare
providers to be more human, more effective, more affordable and more equitable. I don’t know about
you, but prior to the pandemic, I had never had, or been offered, a telemedicine visit. The usual
experience of visiting the doctor was just that: visiting. Typically you have to schedule the appointment
weeks ahead of time, take time off work, drive across town, park, wait in a waiting room, etc. It’s a
hassle, and that’s for somebody who lives near a doctor and has the luxury of taking time off work.
Now imagine you have to travel hundreds of miles to a specialist, and you’re paid hourly - this can
have substantial impact on finances and/or on your willingness to get care.
During COVID, it was obvious for both doctors and patients that we should avoid unnecessary
in-person visits. But beyond the pandemic, a nontrivial percentage of doctor visits can be as
convenient as a 15 minute session on your phone or computer, scheduled mere hours or days in
advance. Throughout 2020, we saw accelerated adoption of telemedicine and virtual care by providers
and software companies including Epic, Mount Sinai, ZocDoc, Doximity, Doctor on Demand,
CipherHealth and many more. In fact, we’ve enabled over 1 billion telehealth minutes powered by
Twilio Video! Prior to 2020, that number was practically zero. For each one of those virtual visits, I think
about the time saved for the patient. But even more importantly for the long term health outcomes, I
think about people getting care they might have otherwise avoided due to the hassle. To me, that’s the
biggest benefit of the digital acceleration of healthcare.
But if you do need to visit the doctor in person, that experience has also benefited from the digital
acceleration of the past year. In 2020, Philips used Twilio to reimagine the doctor’s office waiting room
to help curb COVID, but also improve the patient experience. Their “virtual waiting room” makes
waiting for the doctor more like a Disney experience, allowing patients to wait outside or down the
street until it’s their turn. My belief is that once COVID is no longer a public health threat, the idea of
waiting for your doctor in a nearby coffee shop or car, versus a waiting room, will become the norm.
This is but one small tweak to the experience, but it’s the beginning of a trend where leading medical
practices will value patients’ time, like most other businesses try to do.
Financial institutions have long had apps, chatbots and other CX tools to help them connect with
customers, but 2020 was the first time that these capabilities had been put to the test as the primary
way for people to interact with their service providers. Consumer banks, wealth managers, and tax and
insurance companies had to service a rush of inbound calls, develop a richer set of digital capabilities
and provide better tools for their WFH employees and customers. As a highly regulated industry, they
needed compliant communication and engagement offerings in a world of social distancing. H&R Block
is going all in on digital to be fully accessible to customers this season. In preparation for 2020 taxes,
H&R Block signed up with Twilio to enable their tax experts to utilize video, voice, SMS and Chat. This
is yet another industry where you ask, why did people have to haul themselves (and their banker box
of receipts!) to a local tax prep storefront when digital enables you to get expert advice from home?
Maybe three things are certain in life: death, taxes, and digital transformation!
The past year has also drastically accelerated the “Build vs. Die” trend. As I’ve pointed out previously,
as the value proposition of nearly every vertical turns digital, and the customer experience becomes
truly omni-channel, companies that build are the companies who thrive. That’s because builders listen
to customers, and build software that reflects what customers want. When one company in a
competitive set - often a startup digital disruptor - begins listening to customers and building better
experiences, it starts a predictable cycle of rising customer expectations, followed by incumbents
one-by-one following suit - hiring software developers, listening to customers, and building a roadmap
to better serve them. The companies therefore who can adapt most quickly to this accelerated pace of
digital competition are the ones who earn the hearts, minds, and wallets of their customers. Those that
can’t build are less able to adapt, and are left behind - the digital dodo birds of our story. The pandemic
required rapid adaptation and innovation, and therefore created a bifurcation of outcomes for
companies in many industries.
Companies who had begun their digital transformations accelerated their roadmaps as a result of
COVID. But many companies who had no digital roadmap and no ability to build software, had nothing
to accelerate. For many companies that didn’t make it through 2020, the pandemic unfortunately
accelerated their demise - a process that would likely have played out in slower-motion had the
pandemic not struck.
** Platforms All The Way Down **
The digital acceleration spurred by the pandemic reinforced my belief in our vision and demonstrated
how critical digital customer engagement is to our customers. Twilio builds human connection in a
digital world and we have a rare, generational opportunity to build the new normal. The advancements
made this past year will not go back - not after we’ve experienced the convenience and impact that
they brought to the way we work and live.
Organizations across all industries turned to Twilio because we provide the three things every business
needs: digital engagement, software agility, and cloud scale. Twilio has become a go-to, strategic
partner for not only businesses but federal, state and local governments, health systems, educational
institutions, NGOs, nonprofits, political parties, world health organizations, government agencies,
municipalities, etc. It’s not just the digital disruptors and early adopters - in this new normal,
organizations must unleash their developers to continue building the future.
What makes our platform so powerful is that APIs enable developers, and companies, to build just
about anything they can imagine. Every time we launch a new platform, my quote in the press release
says: “We can’t wait to see what you build!” It’s not just a catch-phrase, it’s true. Of course, there are
the use-cases we know people need, based on our customer research. But we are careful not to limit
our product to only supporting the known use-cases. We spend a lot of time building APIs that enable
the unanticipated use-cases, as well. It takes a lot more time and attention to detail, but the essence of
a platform is building products that make the anticipated easy, and the unanticipated possible.
For example, when we launched our IoT platform, we anticipated transportation and logistics
companies to use Twilio IoT to track fleets and other large assets - and they are! But we didn’t expect
customers like Bar Analytics, which embeds cellular connectivity into beer taps via the Twilio
SuperSIM! By doing so, they can provide analytics back to breweries, distributors, and the bar
operators on which beers are in demand, how often the taps are getting cleaned, and more. They can
prevent shortages or failed health inspections, and help beer producers to adjust production based on
real-time demand. So, it turns out, Twilio is helping to power the Internet of Beer! Who saw that
coming?
What’s less obvious, however, is that the empowering attributes of the platform can extend into the
application space as well. We hypothesized that companies would value application platforms when we
created Flex. As a platform for the contact center, we imagined companies integrating multiple modes
of customer engagement, such as voice, text, and messaging, into one pane of glass for their agents,
enabling them to provide better, more efficient service. We heard from customers they needed to fully
customize their contact center to optimize productivity for their thousands of agents - something that
the cloud had never previously enabled. Indeed, we saw an influx of new customers in 2020 for the
core use-case of a contact center. Predictably our early adopters were tech-first builders, such as Lyft
and Shopify. But now we’re seeing mainstream buyers adopting Flex. To continue our beer storyline
(for no reason), in 2020 we saw ABInbev (the largest brewer of beer globally, including Budweiser,
Corona, and more) adopt Flex. In Q3, I was particularly excited to discuss on our earnings call how
Flex has been adopted by financial services, and I gave two examples from the quarter: both
Robinhood (a digital disruptor) and a Fortune 50 incumbent (a digital transformer) adopted Flex.
Further proof: every company is becoming a software company.
However, we didn’t imagine a whole new class of contact center solution needing to be built in weeks:
Contact Tracing. It turns out, our Flex platform was the perfect fit when the world suddenly needed
agents contacting thousands of COVID-exposed citizens, using voice and messaging to contact,
survey, and check-in on others who had potentially been exposed. By doing so at scale, cities, states,
universities and even corporations could stem outbreaks quickly. Through 2020, organizations built
and deployed contact tracing initiatives with the potential to cover over half the US population,
including New York City, Philadelphia, and the State of Illinois.
2020 and the pandemic underscored the importance of these enabling technologies. Not solutions, but
platforms that enable builders to respond to changing customer needs, industry trends, or societal
challenges like we saw in 2020.
** Segment and the Future of Customer Engagement **
Twilio spent the last 10+ years building the leading cloud communication platform, but our vision is
about more than communication. It’s end-to-end customer engagement, ultimately providing
businesses with the holy grail - a single view of the customer journey. As much as our platform has
grown in the last year, we’re still only scratching the surface of the opportunity to help every company
effectively engage with their customers. With over 220,000 active customer accounts - from digital
disruptors and incumbents alike, non-profits, and even governments - we’ve realized it’s a two-step
process. First, you need to understand your customer, and second, you use that understanding to
effectively engage with that customer - using the right channel, at the right time, with the right
message. If you think about the great customer experiences you’ve had over the years - you have the
best experience when a company “gets” you and doesn’t waste your time. It’s when companies add
something needed and sometimes unexpected to your life that makes it hard to imagine how you
managed before them.
For B2C companies, the first step of “understanding” your customer is about technology. If companies
can make sense of all the bits of data about who you are, and what products are interesting to you,
then they can better tailor the experience to you. Historically, companies like Amazon and Facebook
have been incredibly effective in understanding your behaviors, and using that information to sell to
advertisers, enabling them to reach, and re-reach, their customers with advertising. Yet companies are
rapidly realizing that they need to know their customers as well as the Internet giants. It’s so much
cheaper to keep your current customers loyal and engaged than it is to continually acquire new
customers. Nike was at the forefront of this idea when they made it their goal to build an “unbreakable
relationship” with its customers, but I’m seeing this sentiment across a wide variety of B2C companies.
New (and much needed) privacy laws and regulations are also complicating companies’ ability to rely
on the Internet giants to understand their customers. This means every company has to do a better job
of using their 1st party data to enhance their customer relationships. Consumers are both demanding
more privacy, and that companies serve them better - that’s driving the need for a customer
engagement platform.
By bringing Segment into the Twilio Customer Engagement Platform, we can finally help companies
both know their customers, and engage with them. This means we can help power more impactful,
relevant, and effective communications across the customer lifecycle. From marketing and sales, to
in-product notifications, to service and support, we aim to help every company execute across these
touchpoints by better understanding their customers. It’s the very beginning of what Segment + Twilio
can accomplish together, but I’m confident it’s the vision that our customers want us to pursue!
** Being Good Neighbors **
In 2020, our communities struggled, no doubt about it. As a technology company whose products are
incredibly relevant to the challenges of the world, our business performed well and we’re incredibly
thankful for that. Being a good neighbor means that we look out for the welfare of those in our
community, not just for ourselves. I believe this is becoming part of fulfilling the social contract
corporations have with society. I don’t take that social contract for granted.
In 2015, DeRay McKesson wrote an app using Twilio to help coordinate the Black Lives Matter
movement. Since then, he’s been a friend of the company. He spoke at our annual employee kickoff in
2017, and again in 2020 he joined me for an all-hands fireside chat. He spoke of the difference
between being a good resident (one who takes care of their lawn) and being a good neighbor
(somebody who looks out for their community). This line of thinking really appealed to me, not just
personally, but as a company. Thanks to Citizens United, we all know that companies are people too.
Like people, companies exist in communities and have neighbors.
In addition to creating employment and stockholder value, corporations can also act as good neighbors
to their communities, helping to make those communities, and society at large, better because they
exist. While not a technical requirement of companies yet, my goal at Twilio is to fulfill this expanded
social contract. That’s the intent of stakeholder capitalism, and I believe it’s on the right track.
Another part of being a good neighbor is ensuring our product has a net positive impact in the world.
We reject the idea that a product can do harm, while the “social impact” team tries to repair some of
the damage with good PR and a few grants. When we founded Twilio.org in 2013, we set a 10 year
goal to power a billion communications for good - a goal we achieved in only 5 years. Two years ago,
we set the ambitious goal of enabling NGOs and non-profit organizations to reach 1 billion people
annually through their Twilio-powered applications. We set a 10 year horizon to achieve this goal. Yet,
in 2020, we grew from 100 million to 266 million people touched by Twilio.org’s customer base. This is
partially a measure of our execution, and partially a measure of the amount of need in the world. But,
we were ready. My learning from 2020 on this front is to invest ahead of need. This is evident in our
7 year investment in Twilio.org since its launch in 2013, our commitment of 1% of equity in 2016 to
financially support Twilio.org, the hiring of Erin Reilly, the Executive Director of Twilio.org (and now
also the Chief Social Impact Officer for Twilio), and the stellar team she’s built - all building the
infrastructure to be able to support the world in its time of need, which 2020 (and 2021) are certainly
proving to be. We weren’t flat footed, but rather, equipped and ready to play our part helping the
various relief organizations and governments as they responded to the crisis. I see investing in
Twilio.org, and our social responsibility generally, as an investment in the infrastructure of a company
that can fulfill the broadening social contract that companies have with their communities and society at
large.
Taking this broad view doesn’t just feel good, but is also good business, and it’s good for stockholders.
Employees and prospective employees want to work for an ethical company, with values that align to
their own. This enables us to attract the best talent. Customers want companies to represent their
values as well. This is of course true in the consumer world, but it’s also becoming true in the
business-to-business world as well. Several years ago, the most progressive investors started quizzing
management about their ESG agenda: Environmental, Social, and Corporate Governance. What
began as the focus of a subset of the investment community has hit the mainstream - large investors
like T.Rowe Price, Fidelity, and Blackrock, managing over $14 trillion in assets, are also rigorously
evaluating their investments’ ESG progress. That means that every company needs to care, but their
vendors are also a part of the story. I believe this trend will continue, and vendors who show the most
progressive ESG track records will become a part of their customers’ efforts as well. Focusing on being
a good neighbor will benefit employees, customers, and stockholders, which is a great reward for doing
what also feels right.
** Anti-Racism **
In last year’s stockholder letter, I shared our COVID response Big Picture, Priorities & Measures (BPM)
document. The BPM is how we do business planning across the company. We’ve also found it useful
as a clarifying tool to help us prioritize our actions. In the aftermath of George Floyd’s murder last
summer, we again used our BPM process to clarify how we would authentically respond as a
company. After much debate, we decided to pursue a path of anti-racism. This means not just focusing
on DEI numbers, decrying racism, or making a one-time donation. Becoming an anti-racist company
means using our time and resources to actively counteract racism. We also decided that the job of
being anti-racist begins inside the company, ensuring that within our walls, our practices and
processes counter natural human biases and are designed equitably to help our under-represented
populations succeed. We are at the very beginning of our efforts to define what being anti-racist means
as a company, but this committment is an important one.
Like many CEOs, in the summer of 2020, we opened our Q2 earnings call by opposing systemic
racism in America. By the time our Q3 call arrived in October, few earnings calls discussed BLM
because the moment had passed... but the moment should never pass. One implication of anti-racism
is to keep up the volume, even when others have quieted down. Therefore, we’ve continued to call out
issues of persistent racism on subsequent earnings calls. I think this is just one way we can fulfill on
our commitment to becoming anti-racist. Every quarter, the world hands us the microphone. How are
we going to use it? I hope this is one small act we can take.
There have been a small number of retail investors who have complained to our Investor Relations
team after these calls, not-so-politely asking us to “stick to business.” If investors are offended by our
brief call for justice each quarter, then I humbly suggest you buy another stock. This is who we are,
and who we’ll continue to be.
** Thank You **
As I always say: Code is Creative. Developers never cease to amaze. I wanted to give a “shout out” to
one such developer from our community. 2020 was a tough year to say the least, one of the
developers in our community, Chris Gollmar, created a space where anyone could just call in and let
out their frustrations. His project, aptly named “Just Scream,” has collected more than 130K recordings
of screams, laughs and words of hope. Thank you for that Chris!
I want to thank the roughly 5,000 Twilions around the world for your continued devotion to our
customers and to each other. I saw countless examples of Twilions helping each other through difficult
times of 2020, and with our combined strength, helping our customers to succeed through the
pandemic. I know this year was tough, but the work we did together was important. It’s times like these
when the Twilio Magic really shines. Thank you.
With incredibly effective vaccines being administered globally (which we are helping to coordinate via
Operation Big Shot: our goal to help deliver the communications needed to vaccinate 1B people this
year), I hope that 2021 and beyond are years where we need less screaming and more laughing -
together, and in person. With that spirit of hope in mind, onward!
Sincerely,
Jeff Lawson
Co-Founder, Chief Executive Officer and Chairperson of the Board
Twilio Inc.
P.S. One small joy of the Internet is the words that emerge and become a part of our lexicon. My
favorite new such word is “stonk,” Internet slang for stock. I hope you get a little laugh if I throw it in
from time to time.
TWILIO INC.
101 SPEAR STREET, FIRST FLOOR
SAN FRANCISCO, CALIFORNIA 94105
NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
To Be Held at 9:00 a.m. Pacific Time on Wednesday, June 16, 2021
Dear Stockholders of Twilio Inc.:
We cordially invite you to attend the 2021 annual meeting of stockholders (the “Annual Meeting”) of Twilio Inc., a Delaware
corporation, which will be held virtually on Wednesday, June 16, 2021 at 9:00 a.m. Pacific Time via live audio webcast on the Internet at
www.virtualshareholdermeeting.com/TWLO2021, for the following purposes, as more fully described in the accompanying proxy statement:
1. To elect three Class II directors to serve until the 2024 annual meeting of stockholders and until their successors are
duly elected and qualified;
2. To ratify the appointment of KPMG LLP as our independent registered public accounting firm for our fiscal year
ending December 31, 2021;
3. To conduct a non-binding advisory vote to approve the compensation of our named executive officers; and
4. To transact such other business as may properly come before the Annual Meeting or any adjournments or
postponements thereof.
The Annual Meeting will be held entirely online due to the COVID-19 pandemic and to support the health and well-being of our
employees, stockholders, directors and community. You will be able to attend the meeting, vote and submit your questions during the
meeting at www.virtualshareholdermeeting.com/TWLO2021. As always, we encourage you to vote your shares prior to the Annual
Meeting either by telephone, Internet or by proxy card to help make this meeting format as efficient as possible.
Our board of directors has fixed the close of business on April 19, 2021 as the record date for the Annual Meeting. Only
stockholders of record on April 19, 2021 are entitled to notice of and to vote at the Annual Meeting. A list of stockholders of record
will be available for inspection by stockholders of record during normal business hours for ten days prior to the Annual Meeting for
any legally valid purpose at our corporate headquarters at 101 Spear Street, First Floor, San Francisco, California 94105. For access
to the stockholder list, please contact us at legalnotices@twilio.com. The stockholder list will also be available during the Annual
Meeting at www.virtualshareholdermeeting.com/ TWLO2021. Further information regarding voting rights and the matters to be
voted upon are presented in the accompanying proxy statement.
Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting to Be Held on Wednesday, June 16,
2021, at 9:00 a.m. Pacific Time via live audio webcast at www.virtualshareholdermeeting.com/TWLO2021: On or about April 29,
2021, we expect to mail to our stockholders a Notice of Internet Availability of Proxy Materials (the “Notice”) containing instructions
on how to access our proxy statement for our Annual Meeting (the “Proxy Statement”) and our Annual Report on Form 10-K for the
fiscal year ended December 31, 2020 (the “Annual Report”) and vote online. The Proxy Statement and the Annual Report can be
accessed directly at the following Internet address: http://materials.proxyvote.com/90138F. All you have to do is enter your 16-digit
control number located on your proxy card. If you attend the Annual Meeting virtually, you may withdraw your proxy and vote online
during the Annual Meeting if you so choose. The Notice also contains instructions on how each of our stockholders can receive a
paper copy of our proxy materials, including the Proxy Statement, Annual Report and a form of proxy card or voting instruction form.
All stockholders who do not receive the Notice, including stockholders who have previously requested to receive paper copies of
proxy materials, will receive a paper copy of the proxy materials by mail unless they have previously requested delivery of proxy
materials electronically. Please note, however, that if your shares are held of record by a broker, bank, or other nominee and you wish
to vote at the meeting, you must obtain a proxy issued in your name from that record holder.
YOUR VOTE IS IMPORTANT. Whether or not you plan to attend the Annual Meeting, we urge you to submit your vote via the
Internet, telephone or mail as soon as possible to ensure that your shares are represented. For additional instructions on voting by
telephone or the Internet, please refer to your proxy card. Returning the proxy does not deprive you of your right to attend the
Annual Meeting and to vote your shares at the Annual Meeting.
We appreciate your continued support of Twilio.
By order of the board of directors,
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Jeff Lawson
Co-Founder, Chief Executive Officer and Chairperson of the Board
San Francisco, California
April 22, 2021
Table of Contents
PROCEDURAL MATTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
BOARD OF DIRECTORS AND CORPORATE GOVERNANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1
8
PROPOSAL NO. 1—ELECTION OF DIRECTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
23
PROPOSAL NO. 2—RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED
PUBLIC ACCOUNTING FIRM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
24
PROPOSAL NO. 3—NON-BINDING ADVISORY VOTE TO APPROVE THE COMPENSATION
OF OUR NAMED EXECUTIVE OFFICERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
REPORT OF THE AUDIT COMMITTEE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EXECUTIVE OFFICERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EXECUTIVE COMPENSATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
COMPENSATION DISCUSSION AND ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
COMPENSATION COMMITTEE REPORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EQUITY COMPENSATION PLAN INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT . . . . . . . .
CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS . . . . . . . . . . . . . . . . . . . . . .
OTHER MATTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
26
27
28
30
30
55
56
58
61
64
APPENDIX A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-1
Forward-Looking Statements
*
*
*
This proxy statement contains forward-looking statements within the meaning of the federal securities
laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally
relate to future events or our future financial or operating performance. In some cases, you can identify
forward-looking statements because they contain words such as “may,” “can,” “will,” “would,” “should,”
“expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,”
“estimates,” “predicts,” “forecasts,” “potential” or “continue” or the negative of these words or other
similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking
statements contained in this proxy statement include, but are not limited to, statements about: our
environmental, social, and governance efforts, our sustainability goals and our proposed sublease. You
should not rely upon forward-looking statements as predictions of future events. The outcome of the
events described in these forward-looking statements is subject to known and unknown risks, uncertainties,
and other factors that may cause our actual results, performance, or achievements to differ materially from
those described in the forward-looking statements.
The forward-looking statements contained in this proxy statement are also subject to additional risks,
uncertainties, and factors, including those more fully described in our most recent filings with the
Securities and Exchange Commission, including our Annual Report on Form 10-K for the fiscal year
ended December 31, 2020. Further information on potential risks that could affect actual results will be
included in the subsequent periodic and current reports and other filings that we make with the Securities
and Exchange Commission from time to time. Moreover, we operate in a very competitive and rapidly
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changing environment, and new risks and uncertainties may emerge that could have an impact on the
forward-looking statements contained in this proxy statement.
Forward-looking statements represent our management’s beliefs and assumptions only as of the date
such statements are made. We undertake no obligation to update any forward-looking statements made in
this proxy statement to reflect events or circumstances after the date of this proxy statement or to reflect
new information or the occurrence of unanticipated events, except as required by law.
TWILIO INC.
PROXY STATEMENT
FOR
2021 ANNUAL MEETING OF STOCKHOLDERS
PROCEDURAL MATTERS
This proxy statement and the enclosed form of proxy are furnished in connection with the solicitation
of proxies by our board of directors for use at the 2021 annual meeting of stockholders of Twilio Inc., a
Delaware corporation (the “Company”), and any postponements, adjournments or continuations thereof
(the “Annual Meeting”). The Annual Meeting will be held virtually on Wednesday, June 16, 2021 at
9:00 a.m. Pacific Time via live audio webcast. You will be able to attend the virtual Annual Meeting, vote
your shares electronically and submit your questions during the live audio webcast of the meeting by
visiting www.virtualshareholdermeeting.com/TWLO2021 and entering your 16-digit control number
located on your proxy card. The Notice of Internet Availability of Proxy Materials (the “Notice”)
containing instructions on how to access this proxy statement and our annual report is first being mailed on
or about April 29, 2021 to all stockholders entitled to vote at the Annual Meeting.
The information provided in the “question and answer” format below is for your convenience only
and is merely a summary of the information contained in this proxy statement. You should read this entire
proxy statement carefully. Information contained on, or that can be accessed through, our website is not
intended to be incorporated by reference into this proxy statement and references to our website address
in this proxy statement are inactive textual references only.
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What matters am I voting on?
You will be voting on:
• the election of three Class II directors to serve until the 2024 annual meeting of stockholders and
until their successors are duly elected and qualified;
• a proposal to ratify the appointment of KPMG LLP as our independent registered public
accounting firm for our fiscal year ending December 31, 2021;
• a proposal to conduct a non-binding advisory vote to approve the compensation of our named
executive officers; and
• any other business as may properly come before the Annual Meeting.
How does the board of directors recommend I vote on these proposals?
Our board of directors recommends a vote:
• “FOR” the election of Jeff Lawson, Byron Deeter and Jeffrey Epstein as Class II directors;
• “FOR” the ratification of the appointment of KPMG LLP as our independent registered public
accounting firm for our fiscal year ending December 31, 2021; and
• “FOR” the approval, on a non-binding advisory basis, of the compensation of our named executive
officers, as disclosed in this proxy statement.
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Who is entitled to vote?
Holders of either class of our common stock as of the close of business on April 19, 2021, the record
date for the Annual Meeting, may vote at the Annual Meeting. As of the record date, there were
160,912,064 shares of our Class A common stock outstanding and there were 10,338,302 shares of our
Class B common stock outstanding. Our Class A common stock and Class B common stock will vote as a
single class on all matters described in this proxy statement for which your vote is being solicited.
Stockholders are not permitted to cumulate votes with respect to the election of directors. Each share of
Class A common stock is entitled to one vote on each proposal and each share of Class B common stock is
entitled to 10 votes on each proposal. Our Class A common stock and Class B common stock are
collectively referred to in this proxy statement as our “common stock.”
Registered Stockholders.
If shares of our common stock are registered directly in your name with our
transfer agent, you are considered the stockholder of record with respect to those shares, and the Notice
was provided to you directly by us. As the stockholder of record, you have the right to grant your voting
proxy directly to the individuals listed on the proxy card or to vote online at the Annual Meeting.
Throughout this proxy statement, we refer to these registered stockholders as “stockholders of record.”
Street Name Stockholders.
If shares of our common stock are held on your behalf in a brokerage account
or by a bank or other nominee, you are considered to be the beneficial owner of shares that are held in “street
name,” and the Notice was forwarded to you by your broker or nominee, who is considered the stockholder of
record with respect to those shares. As the beneficial owner, you have the right to direct your broker, bank or
other nominee as to how to vote your shares. Beneficial owners are also invited to attend the Annual Meeting.
However, since a beneficial owner is not the stockholder of record, you may not vote your shares of our
common stock by Internet at the Annual Meeting unless you follow your broker’s procedures for obtaining a
legal proxy. If you request a printed copy of our proxy materials by mail, your broker, bank or other nominee
will provide a voting instruction form for you to use. Throughout this proxy statement, we refer to
stockholders who hold their shares through a broker, bank or other nominee as “street name stockholders.”
How many votes are needed for approval of each proposal?
• Proposal No. 1: The election of directors requires a plurality of the voting power of the shares of
our common stock present virtually or by proxy at the Annual Meeting and entitled to vote thereon
to be approved. “Plurality” means that the nominees who receive the largest number of “For” votes
cast are elected as directors. As a result, any shares not voted “For” a particular nominee (whether
as a result of stockholder abstention or a broker non-vote) will not be counted in such nominee’s
favor and will have no effect on the outcome of the election. You may vote “For” or “Withhold” on
each of the nominees for election as a director.
• Proposal No. 2: The ratification of the appointment of KPMG LLP as our independent registered
public accounting firm for our fiscal year ending December 31, 2021 requires the affirmative vote of
a majority of the voting power of the shares of our common stock present virtually or by proxy at
the Annual Meeting and entitled to vote thereon to be approved. Abstentions are considered shares
present and entitled to vote on this proposal, and thus, will have the same effect as a vote “Against”
this proposal. Broker non-votes will have no effect on the outcome of this proposal.
• Proposal No. 3: A majority of the voting power of the shares of our common stock present
virtually or by proxy at the Annual Meeting and entitled to vote thereon is required to approve the
compensation of our named executive officers. Since this proposal is an advisory vote, the result will
not be binding on our board of directors, our compensation committee, or the Company. The board
of directors and our compensation committee will consider the outcome of the vote when
determining the compensation of our named executive officers. Abstentions are considered shares
present and entitled to vote on this proposal, and thus, will have the same effect as a vote “Against”
this proposal. Broker non-votes will have no effect on the outcome of this proposal.
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What is a quorum?
A quorum is the minimum number of shares required to be present at the Annual Meeting to
properly hold an annual meeting of stockholders and conduct business under our second amended and
restated bylaws and Delaware law. The presence, virtually or by proxy, of the holders of a majority of the
voting power of all issued and outstanding shares of our common stock entitled to vote at the Annual
Meeting will constitute a quorum at the Annual Meeting. Abstentions, withheld votes and broker
non-votes are counted as shares present and entitled to vote for purposes of determining a quorum.
How do I vote?
If you are a stockholder of record, there are four ways to vote:
• by Internet at www.proxyvote.com, 24 hours a day, seven days a week, until 11:59 p.m. Eastern Time
on June 15, 2021 (have your Notice or proxy card in hand when you visit the website);
• by toll-free telephone at 1-800-690-6903, until 11:59 p.m. Eastern Time on June 15, 2021 (have your
Notice or proxy card in hand when you call);
• by completing and mailing your proxy card (if you received printed proxy materials); or
• by Internet during the Annual Meeting. Instructions on how to attend and vote at the Annual
Meeting are described at www.virtualshareholdermeeting.com/TWLO2021.
If you plan to attend the Annual Meeting, we recommend that you also vote by proxy so that your vote
will be counted if you later decide not to attend the Annual Meeting.
If you are a street name stockholder, you will receive voting instructions from your broker, bank or
other nominee. You must follow the voting instructions provided by your broker, bank or other nominee in
order to direct your broker, bank or other nominee on how to vote your shares. Street name stockholders
should generally be able to vote by returning a voting instruction form, or by telephone or on the Internet.
However, the availability of telephone and Internet voting will depend on the voting process of your
broker, bank or other nominee. As discussed above, if you are a street name stockholder, you may not vote
your shares by Internet at the Annual Meeting unless you obtain a legal proxy from your broker, bank or
other nominee.
Can I change my vote?
Yes. If you are a stockholder of record, you can change your vote or revoke your proxy any time
before the Annual Meeting by:
• entering a new vote by Internet or by telephone;
• completing and returning a later-dated proxy card;
• notifying the Corporate Secretary of Twilio Inc., in writing, at 101 Spear Street, First Floor, San
Francisco, California 94105; or
• attending and voting electronically at the Annual Meeting (although attendance at the Annual
Meeting will not, by itself, revoke a proxy).
In light of the continued public health impact of COVID-19, we encourage stockholders to reach out
to us by e-mail at legalnotices@twilio.com instead of physical mail to help ensure prompt receipt of any
communications related to voting.
If you are a street name stockholder, your broker, bank or other nominee can provide you with
instructions on how to change your vote.
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Why won’t there be an in-person meeting this year?
This year, in light of the continued public health impact of the COVID-19 pandemic, our board of
directors has again determined to hold a virtual Annual Meeting via live audio webcast in lieu of an
in-person meeting in order to support the health and well-being of our employees, stockholders, directors
and community. You will be able to vote and submit your questions during the meeting at
www.virtualshareholdermeeting.com/TWLO2021. The health and safety of our employees, stockholders,
directors and community is paramount and we believe that holding a virtual meeting will enable greater
stockholder attendance and participation at the Annual Meeting by enabling stockholders to participate
remotely from any location around the world. There will not be a physical meeting location. Our virtual
Annual Meeting will be governed by our rules of conduct and procedures, which will be posted at
www.virtualshareholdermeeting.com/TWLO2021 on the date of the Annual Meeting. We have designed
the format of the virtual Annual Meeting so that stockholders have the same rights and opportunities to
vote and participate as they would have at a physical meeting. Stockholders will be able to submit questions
online before and during the meeting, providing our stockholders with the opportunity for meaningful
engagement with the Company.
What do I need to be able to attend the Annual Meeting online?
We will be hosting our Annual Meeting via live audio webcast only. If you are a stockholder as of the
record date of April 19, 2021 and wish to virtually attend the Annual Meeting, you will need the 16-digit
control number, which is located on your Notice of Internet Availability of Proxy Materials or on your
proxy card (if you receive a printed copy of the proxy materials). Instructions on how to participate in the
Annual Meeting are also posted online at www.proxyvote.com. The webcast will start at 9:00 a.m., Pacific
Time on June 16, 2021. Stockholders may vote and ask questions while attending the Annual Meeting
online.
Use of cameras and recording devices is prohibited while virtually attending the live audio webcast.
What is the effect of giving a proxy?
Proxies are solicited by and on behalf of our board of directors. Jeff Lawson and Khozema
Shipchandler have been designated as proxy holders by our board of directors. When proxies are properly
dated, executed and returned, the shares represented by such proxies will be voted at the Annual Meeting
in accordance with the instructions of the stockholder. If no specific instructions are given, however, the
shares will be voted in accordance with the recommendations of our board of directors as described above.
If any matters not described in this proxy statement are properly presented at the Annual Meeting, the
proxy holders will use their own judgment to determine how to vote the shares. If the Annual Meeting is
adjourned, the proxy holders can vote the shares on the new Annual Meeting date as well, unless you have
properly revoked your proxy instructions, as described above.
Why did I receive a Notice of Internet Availability of Proxy Materials instead of a full set of proxy
materials?
In accordance with the rules of the Securities and Exchange Commission (“SEC”), we have elected to
furnish our proxy materials, including this proxy statement and our annual report, primarily via the
Internet. The Notice containing instructions on how to access our proxy materials is first being mailed on
or about April 29, 2021 to all stockholders entitled to vote at the Annual Meeting. Stockholders may
request to receive all future proxy materials in printed form by mail or electronically by e-mail by following
the instructions contained in the Notice. We encourage stockholders to take advantage of the availability
of our proxy materials on the Internet to help reduce the environmental impact and cost of our annual
meetings of stockholders.
4
How are proxies solicited for the Annual Meeting?
Our board of directors is soliciting proxies for use at the Annual Meeting. All expenses associated
with this solicitation will be borne by us. We will reimburse brokers or other nominees for reasonable
expenses that they incur in sending our proxy materials to you if a broker, bank or other nominee holds
shares of our common stock on your behalf. In addition, our directors and employees may also solicit
proxies in person, by telephone or by other means of communication. Our directors and employees will not
be paid any additional compensation for soliciting proxies.
How may my brokerage firm or other intermediary vote my shares if I fail to provide timely directions?
Brokerage firms and other intermediaries holding shares of our common stock in street name for their
customers are generally required to vote such shares in the manner directed by their customers. In the
absence of timely directions, your broker will have discretion to vote your shares on our sole “routine”
matter: the proposal to ratify the appointment of KPMG LLP as our independent registered public
accounting firm for our fiscal year ending December 31, 2021. Your broker will not have discretion to vote
on any other proposals, which are “non-routine” matters, absent direction from you.
Where can I find the voting results of the Annual Meeting?
We will announce preliminary voting results at the Annual Meeting. We will also disclose voting
results on a Current Report on Form 8-K that we will file with the SEC within four business days after the
Annual Meeting. If final voting results are not available to us in time to file a Current Report on Form 8-K
within four business days after the Annual Meeting, we will file a Current Report on Form 8-K to publish
preliminary results and will provide the final results in an amendment to the Current Report on Form 8-K
as soon as they become available.
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I share an address with another stockholder, and we received only one paper copy of the proxy materials.
How may I obtain an additional copy of the proxy materials?
We have adopted a procedure called “householding,” which the SEC has approved. Under this
procedure, we deliver a single copy of the Notice and, if applicable, our proxy materials, to multiple
stockholders who share the same address, unless we have received contrary instructions from one or more
of such stockholders. This procedure reduces our printing costs, mailing costs and fees. Stockholders who
participate in householding will continue to be able to access and receive separate proxy cards. Upon
written or oral request, we will deliver promptly a separate copy of the Notice and, if applicable, our proxy
materials, to any stockholder at a shared address to which we delivered a single copy of any of these
materials. To receive a separate copy, or, if a stockholder is receiving multiple copies, to request that we
only send a single copy of the Notice and, if applicable, our proxy materials, such stockholder may contact
us at (415) 914-1444 or:
Twilio Inc.
Attention: Investor Relations
101 Spear Street, First Floor
San Francisco, CA 94105
ir@twilio.com
We encourage stockholders to contact us by telephone or e-mail instead of physical mail to help
ensure timely receipt of any request for proxy materials.
Street name stockholders may contact their broker, bank or other nominee to request information
about householding.
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What is the deadline to propose actions for consideration at next year’s annual meeting of stockholders or
to nominate individuals to serve as directors?
Stockholder Proposals
Stockholders may present proper proposals for inclusion in our proxy statement and for consideration
at next year’s annual meeting of stockholders by submitting their proposals in writing to our Corporate
Secretary in a timely manner. For a stockholder proposal to be considered for inclusion in our proxy
statement for the 2022 annual meeting of stockholders, our Corporate Secretary must receive the written
proposal at our principal executive offices not later than December 30, 2021. In addition, stockholder
proposals must comply with the requirements of Rule 14a-8 regarding the inclusion of stockholder
proposals in company-sponsored proxy materials. Stockholder proposals should be addressed to:
Twilio Inc.
Attention: Corporate Secretary
101 Spear Street, First Floor
San Francisco, California 94105
Our second amended and restated bylaws also establish an advance notice procedure for stockholders
who wish to present a proposal before an annual meeting of stockholders but do not intend for the
proposal to be included in our proxy statement. Our second amended and restated bylaws provide that the
only business that may be conducted at an annual meeting of stockholders is business that is (i) specified in
our proxy materials with respect to such annual meeting, (ii) otherwise properly brought before such
annual meeting by or at the direction of our board of directors or (iii) properly brought before such
meeting by a stockholder of record entitled to vote at such annual meeting who has delivered timely
written notice to our Corporate Secretary, which notice must contain the information specified in our
second amended and restated bylaws. To be timely for the 2022 annual meeting of stockholders, our
Corporate Secretary must receive the written notice at our principal executive offices:
• not earlier than the close of business on February 11, 2022; and
• not later than the close of business on March 15, 2022.
In the event that we hold the 2022 annual meeting of stockholders more than 30 days before or more
than 60 days after the one-year anniversary of the Annual Meeting, then, for notice by the stockholder to
be timely, it must be received by the secretary not earlier than the close of business on the 120th day prior
to such annual meeting and not later than the close of business on the later of the 90th day prior to such
annual meeting, or the tenth day following the day on which public announcement of the date of such
annual meeting is first made.
If a stockholder who has notified us of his, her or its intention to present a proposal at an annual
meeting of stockholders does not appear to present his, her or its proposal at such annual meeting, we are
not required to present the proposal for a vote at such annual meeting.
Nomination of Director Candidates
Holders of our common stock may propose director candidates for consideration by our nominating
and corporate governance committee. Any such recommendations should include the nominee’s name and
qualifications for membership on our board of directors and should be directed to our General Counsel or
legal department at the address set forth above. For additional information regarding stockholder
recommendations for director candidates, see the section titled “Board of Directors and Corporate
Governance—Stockholder Recommendations and Nominations to the Board of Directors.”
In addition, our second amended and restated bylaws permit stockholders to nominate directors for
election at an annual meeting of stockholders. To nominate a director, the stockholder must provide the
information required by our second amended and restated bylaws. In addition, the stockholder must give
6
timely notice to our Corporate Secretary in accordance with our second amended and restated bylaws,
which, in general, require that the notice be received by our Corporate Secretary within the time periods
described above under the section titled “Stockholder Proposals” for stockholder proposals that are not
intended to be included in a proxy statement.
Availability of Bylaws
A copy of our second amended and restated bylaws is available via the SEC’s website at
http://www.sec.gov. You may also contact our Corporate Secretary at the address set forth above for a
copy of the relevant bylaw provisions regarding the requirements for making stockholder proposals and
nominating director candidates.
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7
BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
Our business and affairs are managed under the direction of our board of directors. Our board of
directors consists of nine directors, all of whom, other than Mr. Lawson, qualify as “independent” under
the listing standards of The New York Stock Exchange (the “NYSE Listing Standards”). Our board of
directors is divided into three staggered classes of directors. At each annual meeting of stockholders, a
class of directors will be elected for a three-year term to succeed the class whose term is then expiring.
The following table sets forth the names, ages as of March 31, 2021, and certain other information for
each of the members of our board of directors with terms expiring at the Annual Meeting (who are also
nominees for election as a director at the Annual Meeting) and for each of the continuing members of our
board of directors:
Director
Since
Current
Term
Expires
Expiration
of Term
for Which
Nominated Independent
Class Age
Audit
Committee
Compensation
Committee
Nominating
and
Corporate
Governance
Committee
Directors with Terms
Expiring at the Annual
Meeting/Nominees
Jeff Lawson . . . . . . . . . .
Byron Deeter . . . . . . . . .
Jeffrey Epstein . . . . . . . .
Continuing Directors
Richard Dalzell(1) . . . . . .
Elena Donio . . . . . . . . . .
Donna L. Dubinsky . . . .
Jeffrey Immelt . . . . . . . .
Deval Patrick(1)
. . . . . . .
Erika Rottenberg . . . . . .
II
II
II
I
III
III
I
III
I
43
46
64
63
51
65
65
64
58
2008
2010
2017
2014
2016
2018
2019
2021
2016
2021
2021
2021
2023
2022
2022
2023
2022
2023
2024
2024
2024
—
—
—
—
—
—
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
(1) We appointed Mr. Patrick to serve on the compensation committee effective April 1, 2021 to fill the
vacancy created by Mr. Dalzell’s resignation from the compensation committee, which was also
effective April 1, 2021.
Nominees for Director
Jeff Lawson. See the section titled “Executive Officers” for Mr. Lawson’s biographical information.
Byron Deeter. Mr. Deeter has served as a member of our board of directors since November 2010.
Since 2005, Mr. Deeter has served as a partner of Bessemer Venture Partners, a venture capital firm. From
2004 to 2005, Mr. Deeter served as a director at International Business Machines Corporation, or IBM, a
technology and consulting company. From 2000 to 2004, Mr. Deeter served in several roles at Trigo
Technologies, Inc., a product information management company, which was acquired by IBM in 2004,
including co-founder, President, Chief Executive Officer and Vice President of Business Development.
From 1998 to 2000, Mr. Deeter served as an Associate at TA Associates, a private equity firm. From 1996
to 1998, Mr. Deeter served as an Analyst at McKinsey & Company, a business consulting firm. Mr. Deeter
previously served on the board of directors of Cornerstone OnDemand, Inc., a talent management
software company, Instructure, Inc., an educational technology company, and SendGrid, Inc., an email
API platform company, which was acquired by us in 2019. Mr. Deeter holds a B.A. in Political Economy
from the University of California, Berkeley.
Mr. Deeter was selected to serve on our board of directors because of his experience in the venture
capital industry and as a director of publicly-held and privately-held technology companies.
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Jeffrey Epstein. Mr. Epstein has served as a member of our board of directors since July 2017.
Mr. Epstein is an Operating Partner at Bessemer Venture Partners, a venture capital firm, which he joined
in November 2011 and has served as Co-Chief Executive Officer and Chief Financial Officer of Apex
Technology Acquisition Corporation, which he co-founded in June 2019. Mr. Epstein has served as chief
financial officer of several public and private companies, including Oracle, an enterprise software
company, and DoubleClick, an Internet advertising company, which was acquired by Google. Mr. Epstein
has served on the board of directors of Shutterstock, a marketplace for images, video and music, since
April 2012 and on the board of directors of Poshmark, an online fashion marketplace, since April 2018.
Mr. Epstein served on the board of directors of Booking Holdings, an online travel company, from April
2003 to June 2019. Mr. Epstein holds a B.A. from Yale University and an M.B.A. from Stanford
University.
Mr. Epstein was selected to serve on our board of directors because of his experience as an executive
and director of technology companies.
Continuing Directors
Richard Dalzell. Mr. Dalzell has served as a member of our board of directors since March 2014.
From 1997 to 2007, Mr. Dalzell served in several roles at Amazon.com, Inc., an e-commerce and cloud
computing company, including as Senior Vice President of Worldwide Architecture and Platform Software
and Chief Information Officer. From 1990 to 1997, Mr. Dalzell served in several roles at Wal-Mart Stores,
Inc., a discount retailer, including as Vice President of the Information Systems Division. Mr. Dalzell
currently serves on the board of directors of Intuit Inc., a software company. Mr. Dalzell previously served
on the board of directors of AOL Inc. Mr. Dalzell holds a B.S. in Engineering from the United States
Military Academy at West Point.
Mr. Dalzell was selected to serve on our board of directors because of his experience as an executive
and director of technology companies.
Elena Donio. Ms. Donio has served as a member of our board of directors since February 2016.
From 2016 to 2020, Ms. Donio served as Chief Executive Officer at Axiom Global, a leading provider of
tech-enabled legal services. From 1998 to 2016, Ms. Donio served in several roles, including as President,
Executive Vice President and General Manager of Worldwide Small and Mid-Sized Businesses, at Concur
Technologies, Inc., a business travel and expense management software company, which was acquired by
SAP SE in 2014. From 1995 to 1997, Ms. Donio served as Senior Manager at Deloitte Consulting LLP, a
professional services firm. From 1992 to 1995, Ms. Donio served as Senior Consultant at Andersen
Consulting LLP, a business consulting firm. Ms. Donio holds a B.A. in Economics from the University of
California, San Diego.
Ms. Donio was selected to serve on our board of directors because of her experience as a senior
executive of a technology company and her industry experience.
Donna L. Dubinsky. Ms. Dubinsky has served as a member of our board of directors since December
2018. Ms. Dubinsky was a co-founder of Numenta, Inc., a machine intelligence company, and has served as
its Chief Executive Officer since 2005. Ms. Dubinsky also co-founded Handspring, a maker of Palm
OS-based Visor- and Treo-branded personal digital assistants, and served as President and Chief Executive
Officer of Handspring from 1998 to 2003, and as Acting Chief Financial Officer from 2002 to 2003. From
1992 to 1998, Ms. Dubinsky served as President and Chief Executive Officer of Palm Computing, Inc., one
of the first companies to develop and design handheld computers and smartphones. From 1982 to 1991,
Ms. Dubinsky served in a multitude of sales, sales support, and logistics functions at both Apple Inc. and
Claris, an Apple software subsidiary. She currently serves on the boards of Numenta and Stanford Health
Care in Palo Alto, CA. Ms. Dubinsky previously served on the board of Intuit Inc. and Yale University,
including two years as Senior Fellow. Ms. Dubinsky holds a B.A. from Yale University, and an M.B.A.
from Harvard Business School.
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Ms. Dubinsky was selected to serve on our board of directors because of her experience as an
entrepreneur and her industry experience.
Jeffrey Immelt. Mr. Immelt has served as a member of our board of directors since June 2019.
Mr. Immelt is a venture partner of New Enterprise Associates (“NEA”), a venture capital firm, which he
joined in 2018. From 2001 to 2017, Mr. Immelt served as chairman and chief executive officer of General
Electric, a U.S. based multinational conglomerate. Prior to being appointed chief executive officer of
General Electric, Mr. Immelt held several global leadership roles at General Electric from 1982 to 2000 in
the Plastics, Appliances and Healthcare businesses. He was named one of the “World’s Best CEO’s” by
Barron’s three times and currently serves on the board of NEA portfolio companies Collective Health,
Desktop Metal and Radiology Partners and is a member of The American Academy of Arts & Sciences.
He also has served as a director of Bloom Energy, a clean energy company, since November 2019 and
Hennessy Capital Investment Corp. V, a special purpose acquisition company focused on clean technology,
since January 2021. Mr. Immelt previously served as director of the Federal Reserve Bank of New York, a
government-organized financial and monetary policy organization, as chairman of the U.S. Presidential
Council on Jobs and Competitiveness and as a trustee of Dartmouth College. He holds a B.A in applied
mathematics from Dartmouth College and an M.B.A. from Harvard University.
Mr. Immelt was selected to serve on our board of directors because of his experience as a senior
executive of technology companies and as a director and chairman of publicly-held companies.
Deval Patrick. Mr. Patrick has served as a member of our board of directors since January 2021.
Since March 2021, he has served as a Senior Advisor to Bain Capital and co-chair of American Bridge 21st
Century. Mr. Patrick is the founder and, from 2015 to 2020, was the Managing Director of Bain Capital
Double Impact, a private equity fund which invested in commercial businesses for both financial return
and measurable social or environmental good. Before that, he served for two terms as governor of the
Commonwealth of Massachusetts. Mr. Patrick has been a senior executive in two Fortune 50 companies, a
partner in two Boston law firms, and served as head of the Civil Rights Division of the U.S. Justice
Department under President Bill Clinton. Since 2015, he has served on the board of directors of Global
Blood Therapeutics, a biopharmaceutical company, and American Well Corporation, a telemedicine
company, and since January 2021, he has served on the board of directors of Cerevel Therapeutics
Holdings, Inc., a biopharmaceutical company, and Environmental Impact Acquisition Corp., a special
purpose acquisition company focused on sustainability companies. Mr. Patrick has also served on the
board of directors of Toast Inc., a cloud-based restaurant software company, since February
2021. Mr. Patrick holds an A.B. from Harvard College and a J.D. from Harvard Law School.
Mr. Patrick was selected to serve on our board of directors because of his experience in the private
and public sector and as a director of publicly-held and privately-held companies.
Erika Rottenberg. Ms. Rottenberg has served as a member of our board of directors since June 2016.
Ms. Rottenberg joined the Chan Zuckerberg Initiative in 2018 and serves as its Vice President and
General Counsel. From 2008 to 2014, Ms. Rottenberg served as Vice President, General Counsel and
Secretary at LinkedIn Corporation, a professional networking company. From 2004 to 2008,
Ms. Rottenberg served as Senior Vice President, General Counsel and Secretary at SumTotal Systems,
Inc., a talent management enterprise software company. From 1996 to 2002, Ms. Rottenberg served in
several roles at Creative Labs, Inc., a computer peripheral and digital entertainment product company,
including as Vice President, Strategic Development and General Counsel. From 1993 to 1996,
Ms. Rottenberg served as an attorney at Cooley LLP, a law firm. From 2015 to 2020, Ms. Rottenberg
served on the board of directors of Nasdaq-listed Wix.com Ltd., a cloud-based web development platform,
and she currently serves on the boards of Girl Scouts USA and the Silicon Valley Law Foundation.
Ms. Rottenberg holds a B.S. in Special and Elementary Education from the State University of New York
at Geneseo and a J.D. from the University of California, Berkeley, Boalt Hall School of Law.
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Ms. Rottenberg was selected to serve on our board of directors because of her experience as a senior
executive of technology companies and as a director of publicly-held technology companies.
Director Independence
Our Class A common stock is listed on The New York Stock Exchange. Under the NYSE Listing
Standards, independent directors must comprise a majority of a listed company’s board of directors. In
addition, the NYSE Listing Standards require that, subject to specified exceptions, each member of a listed
company’s audit, compensation and nominating and corporate governance committees be independent.
Under the NYSE Listing Standards, a director will only qualify as an “independent director” if, in the
opinion of that listed company’s board of directors, that director does not have a relationship that would
interfere with the exercise of independent judgment in carrying out the responsibilities of a director.
Audit committee members must also satisfy the additional independence criteria set forth in
Rule 10A-3 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and the NYSE
Listing Standards. Compensation committee members must also satisfy the additional independence
criteria set forth in Rule 10C-1 under the Exchange Act and the NYSE Listing Standards.
Our board of directors has undertaken a review of the independence of each director. Based on
information provided by each director concerning his or her background, employment and affiliations, our
board of directors has determined that Messrs. Dalzell, Deeter, Epstein, Immelt and Patrick, and Mses.
Donio, Dubinsky and Rottenberg do not have a relationship that would interfere with the exercise of
independent judgment in carrying out the responsibilities of a director and that each of these directors is
“independent” as that term is defined under the NYSE Listing Standards. In making these determinations,
our board of directors considered the current and prior relationships that each non-employee director has
with our Company and all other facts and circumstances our board of directors deemed relevant in
determining their independence, including the beneficial ownership of our capital stock by each
non-employee director, and the transactions involving them described in the section titled “Certain
Relationships and Related Party Transactions.”
Board Leadership Structure and Role of Our Lead Independent Director
Mr. Lawson currently serves as both the Chairperson of our board of directors and as our Chief
Executive Officer. Our non-management directors bring experience, oversight and expertise from outside
of our Company, while Mr. Lawson brings Company-specific experience and expertise. As our co-founder,
Mr. Lawson is best positioned to identify strategic priorities, lead critical discussions and execute our
business plans.
Since Mr. Lawson is the Chairperson of our board of directors and is not an “independent” director
pursuant to the NYSE Listing Standards, in December 2017, we appointed Mr. Jeffrey Epstein to serve as
our lead independent director. Mr. Epstein serves as a liaison between our Chief Executive Officer and
Chairperson and our independent directors and performs such additional duties as our board of directors
may otherwise determine and delegate. In addition, our independent directors, who are the sole members
of each of our board committees, provide strong independent leadership for each of these committees.
Our independent directors generally meet in executive session after each meeting of the board of directors.
At each such meeting, the presiding director for each executive session of our board of directors will be
either (i) the lead independent director or (ii) chosen by the independent directors.
We believe that the structure of our board of directors and committees of our board of directors
provides effective independent oversight of management while Mr. Lawson’s combined role enables strong
leadership, creates clear accountability and enhances our ability to communicate our message and strategy
clearly and consistently to stockholders.
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Board Meetings and Committees
Our board of directors may establish the authorized number of directors from time to time by
resolution. Our board of directors currently consists of nine members.
During our fiscal year ended December 31, 2020, our board of directors held seven meetings
(including regularly scheduled and special meetings), and each director attended at least 75% of the
aggregate of (i) the total number of meetings of our board of directors held during the period for which he
or she had been a director and (ii) the total number of meetings held by all committees of our board of
directors on which he or she served during the periods that he or she served.
Although our Corporate Governance Guidelines do not have a formal policy regarding attendance by
members of our board of directors at annual meetings of stockholders, we encourage, but do not require,
our directors to attend. All members of our board of directors then serving in such capacity attended our
2020 annual meeting of stockholders.
Our board of directors has established an audit committee, a compensation committee and a
nominating and corporate governance committee. The composition and responsibilities of each of the
committees of our board of directors is described below. Members serve on these committees until their
resignation or until as otherwise determined by our board of directors.
Audit Committee
Our audit committee consists of Mr. Epstein and Mses. Dubinsky and Rottenberg, with Mr. Epstein
serving as Chairperson. Each member of our audit committee meets the requirements for independence
under the NYSE Listing Standards and SEC rules. Each member of our audit committee also meets the
financial literacy and sophistication requirements of the NYSE Listing Standards. In addition, our board of
directors has determined that each of Mr. Epstein and Ms. Dubinsky is an audit committee financial expert
within the meaning of Item 407(d) of Regulation S-K under the Securities Act of 1933, as amended (the
“Securities Act”). Our audit committee, among other things:
• selects a qualified firm to serve as the independent registered public accounting firm to audit our
financial statements;
• helps to ensure the independence and performance of the independent registered public accounting
firm;
• discusses the scope and results of the audit with the independent registered public accounting firm,
and reviews, with management and the independent registered public accounting firm, our interim
and year-end results of operations;
• develops procedures for employees to submit concerns anonymously about questionable accounting
or audit matters;
• reviews our policies on risk assessment and risk management;
• reviews related party transactions; and
• approves or, as required, pre-approves, all audit and all permissible non-audit services, other than
de minimis non-audit services, to be performed by the independent registered public accounting
firm.
Our audit committee operates under a written charter that satisfies the applicable rules and
regulations of the SEC and the NYSE Listing Standards. A copy of the charter of our audit committee is
available on our website at https://investors.twilio.com.
Our audit committee held nine meetings during fiscal year 2020.
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Compensation Committee
Our compensation committee consists of Ms. Donio and Messrs. Immelt and Patrick, with Ms. Donio
serving as Chairperson. Each member of our compensation committee meets the requirements for
independence under the NYSE Listing Standards and SEC rules. Each member of our compensation
committee is also a non-employee director, as defined pursuant to Rule 16b-3 promulgated under the
Exchange Act (“Rule 16b-3”). During fiscal year 2020, Mr. Dalzell also served on the compensation
committee and resigned from the compensation committee effective April 1, 2021. Mr. Dalzell met the
requirements for independence under the NYSE Listing Standards and SEC rules, and he is a
non-employee director, as defined pursuant to Rule 16b-3. Our compensation committee, among other
things:
• reviews, determines, and approves, or makes recommendations to our board of directors regarding,
the compensation of our executive officers;
• administers our stock and equity compensation plans;
• reviews and approves, or makes recommendations to our board of directors, regarding incentive
compensation and equity compensation plans; and
• establishes and reviews general policies relating to compensation and benefits of our employees.
Our compensation committee operates under a written charter that satisfies the applicable rules of
the SEC and the NYSE Listing Standards. A copy of the charter of our compensation committee is
available on our website at https://investors.twilio.com.
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Our compensation committee held eight meetings during fiscal year 2020.
Nominating and Corporate Governance Committee
Our nominating and corporate governance committee consists of Ms. Rottenberg and Messrs. Dalzell
and Deeter, with Ms. Rottenberg serving as Chairperson. Each member of our nominating and governance
committee meets the requirements for independence under the NYSE Listing Standards and SEC rules.
Our nominating and corporate governance committee, among other things:
• identifies, evaluates and selects, or makes recommendations to our board of directors regarding,
nominees for election to our board of directors and its committees;
• considers and makes recommendations to our board of directors regarding the composition of our
board of directors and its committees;
• reviews and assesses the adequacy of our corporate governance guidelines and policies and
practices and recommends any proposed changes to our board of directors;
• oversees and periodically reviews our environmental, social and governance activities and programs;
and
• evaluates the performance of our board of directors and of individual directors.
Our nominating and corporate governance committee operates under a written charter that satisfies
the applicable NYSE Listing Standards. A copy of the charter of our nominating and corporate
governance committee is available on our website at https://investors.twilio.com.
Our nominating and corporate governance committee held four meetings during fiscal year 2020.
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Compensation Committee Interlocks and Insider Participation
None of the members of our compensation committee is or has been an officer or employee of our
Company. None of our executive officers currently serves, or in the past year has served, as a member of
the board of directors or compensation committee (or other board committee performing equivalent
functions) of any entity that has one or more of its executive officers serving on our board of directors or
compensation committee. See the section titled “Certain Relationships and Related Party Transactions”
for information about related party transactions involving members of our compensation committee or
their affiliates.
Identifying and Evaluating Director Nominees
The board of directors has delegated to the nominating and corporate governance committee the
responsibility of identifying suitable candidates for nomination to the board of directors (including
candidates to fill any vacancies that may occur) and assessing their qualifications in light of the policies and
principles in our corporate governance guidelines and the committee’s charter. The nominating and
corporate governance committee may gather information about the candidates through interviews,
detailed questionnaires, comprehensive background checks or any other means that the nominating and
corporate governance committee deems to be appropriate in the evaluation process. The nominating and
corporate governance committee then meets as a group to discuss and evaluate the qualities and skills of
each candidate, both on an individual basis and taking into account the overall composition and needs of
the board of directors. Based on the results of the evaluation process, the nominating and corporate
governance committee recommends candidates for the board of directors’ approval as director nominees
for election to the board of directors.
Minimum Qualifications
Our nominating and corporate governance committee uses a variety of methods for identifying and
evaluating director nominees and will consider all facts and circumstances that it deems appropriate or
advisable. In its identification and evaluation of director candidates, our nominating and corporate
governance committee will consider the current size and composition of our board of directors and the
needs of our board of directors and the respective committees of our board of directors. Some of the
qualifications that our nominating and corporate governance committee considers include, without
limitation, issues of character, ethics, integrity, judgment, diversity, breadth and quality of experience,
including lived experience, independence, skills, education, expertise, commitment to diversity and
community, business acumen, length of service, understanding of our business and industry, potential
conflicts of interest and the scope and breadth of other commitments. Nominees must also have proven
achievement and competence in their field, the ability to offer advice and guidance to our management
team, the ability to make significant contributions to our success, and an understanding of the fiduciary
responsibilities that are required of a director. Director candidates must have sufficient time available in
the judgment of our nominating and corporate governance committee to perform all board of directors
and committee responsibilities. Members of our board of directors are expected to prepare for, attend, and
participate in all board of directors and applicable committee meetings and are encouraged to attend our
annual meetings of stockholders. Other than the foregoing, there are no stated minimum criteria for
director nominees, although our nominating and corporate governance committee may also consider such
other factors as it may deem, from time to time, are in our and our stockholders’ best interests.
Although our board of directors does not maintain a specific policy with respect to board diversity,
our board of directors believes that our board of directors should be a diverse body, and our nominating
and corporate governance committee endeavors to consider candidates who represent a mix of
backgrounds, gender, sexual orientation, diversity of race or ethnicity, age, skills and professional or lived
experiences that enhance the quality of deliberations and decisions of the board of directors. In making
determinations regarding nominations of directors, our nominating and corporate governance committee
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takes into account the benefits of diverse viewpoints. Our nominating and corporate governance
committee also considers these and other factors as it oversees the annual board of directors and
committee evaluations. After completing its review and evaluation of director candidates, our nominating
and corporate governance committee recommends to our full board of directors the director nominees for
selection.
Stockholder Recommendations and Nominations to the Board of Directors
Stockholders may submit recommendations for director candidates to the nominating and corporate
governance committee by sending the individual’s name and qualifications to our General Counsel at
Twilio Inc., 101 Spear Street, First Floor, San Francisco, CA 94105, who will forward all recommendations
to the nominating and corporate governance committee. The nominating and corporate governance
committee will evaluate any candidates recommended by stockholders against the same criteria and
pursuant to the same policies and procedures applicable to the evaluation of candidates proposed by
directors or management.
Stockholder and Other Interested Party Communications
The board of directors provides to every stockholder and any other interested parties the ability to
communicate with the board of directors, as a whole, and with individual directors on the board of
directors through an established process for stockholder communication. For a stockholder
communication directed to the board of directors as a whole, stockholders and other interested parties
may send such communication to our General Counsel via U.S. Mail or Expedited Delivery Service to:
Twilio Inc., 101 Spear Street, First Floor, San Francisco, CA 94105, Attn: Board of Directors c/o General
Counsel.
For a stockholder or other interested party communication directed to an individual director in his or
her capacity as a member of the board of directors, stockholders and other interested parties may send
such communication to the attention of the individual director via U.S. Mail or Expedited Delivery Service
to: Twilio Inc., 101 Spear Street, First Floor, San Francisco, CA 94105, Attn: [Name of Individual
Director].
We encourage stockholders to e-mail any such communications to us at legalnotices@twilio.com to
help ensure prompt receipt. Our General Counsel, in consultation with appropriate members of our board
of directors as necessary, will review all incoming communications and, if appropriate, all such
communications will be forwarded to the appropriate member or members of our board of directors, or if
none is specified, to the Chairperson of our board of directors.
Corporate Governance Guidelines and Code of Conduct
Our board of directors has adopted Corporate Governance Guidelines that address items such as the
qualifications and responsibilities of our directors and director candidates and corporate governance
policies and standards applicable to us in general. In addition, our board of directors has adopted a code of
conduct that applies to all of our employees, officers and directors including our Chief Executive Officer,
Chief Financial Officer, and other executive and senior financial officers. A copy of our Corporate
Governance Guidelines and Code of Conduct is available on our Internet website at https://
investors.twilio.com and may also be obtained without charge by contacting our Corporate Secretary at
Twilio Inc., 101 Spear Street, First Floor, San Francisco, CA 94105. We intend to disclose any amendments
to our Code of Conduct, or waivers of its requirements, on our website or in filings under the Exchange
Act, as required by the applicable rules and exchange requirements. During fiscal year 2020, no waivers
were granted from any provision of our Code of Conduct.
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Our Commitment to Environmental, Social and Governance Matters
At Twilio, we recognize the impact that a business can have on its surrounding community and
environment, and we believe that an organization has the responsibility to be a good corporate citizen. We
also value our employees and recognize the critical roles that they play in the achievement of our long-
term goals and overall success. The following is intended as a summary of some of the steps we are taking
to create a safe and inclusive workplace for our employees and to foster positive impact in our
communities and for our stakeholders. More information about our environmental, social and governance
efforts can be found in our 2020 Impact Report, available on the Governance section of our website at
https://investors.twilio.com. Information referenced on our website does not constitute part of this proxy
statement.
Board Oversight
We are committed to sound governance and oversight of our impact on the surrounding community
and environment. This is one of the reasons that our nominating and corporate governance committee of
the board of directors has direct oversight of our environmental, social and governance activities, programs
and disclosure.
Environmental
We recognize the impact that companies can have on the environment and we are working to
integrate sustainability initiatives into our business practices, including the evaluation of energy
conservation and energy efficiency initiatives that can help reduce greenhouse emissions at our facilities.
Our goal is to limit our impact on climate change and to carry out our business activities in a sustainable
manner. As a business that is conducted largely online, our carbon footprint may be smaller than those of
manufacturing or other businesses, but we still strive to limit our impact on climate change. We have also
begun to measure our carbon footprint with the goal of reducing it in the future. Additionally, we are
monitoring our water usage and creating a systematic global approach to responsibly dispose of our
electronic waste, including through participation in vendor buy-back programs or e-cycling. Finally, we are
fostering the promotion of conservation by recycling, composting, and source reduction in all of our offices
globally.
Community Involvement and Philanthropy
We acknowledge our responsibility to the communities around us and believe that our social impact
programs are beneficial for long-term shareholder value. The mission of Twilio.org, our social impact arm,
is to fuel communications that give hope, power, and freedom with a 10-year goal to help one billion
people every year. Since launching Twilio.org, we have learned that social responsibility is as critical to our
success as a company as any other initiative, and we remain committed to investing our product, capital
and employee time to do good. We actively reinvest revenue from our social impact programs back into
doing more good, so that as we grow and scale as a company, we also increase our ability to generate social
impact. We have seen social impact organizations use communications to solve some of the world’s biggest
social and environmental problems. That’s why Twilio.org deploys our technology and product support to
fuel potentially life-changing communications. For instance, Twilio.org has helped nonprofit organizations
create a 24/7 SMS suicide prevention hotline, build programmable video applications connecting teachers
and students for distance learning, and use voice and SMS to organize communities to exercise their rights
to vote. Additionally, our crisis response and prevention initiative enables and improves communication
efforts by non-profits, which in turn supports people experiencing crises.
In 2015, we reserved 1% of our Class A common stock to fund our social impact at Twilio.org. In
March 2019, we increased the Twilio.org share reserve by 203,658 shares of Class A common stock to
account for a similar program previously operated by SendGrid, Inc. (one of our wholly owned
subsidiaries, which we acquired in February 2019). Since 2016, Twilio.org has given approximately
$16 million in donations, grants and investments, consistent with its philanthropic goals.
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During 2019, Twilio.org implemented the WePledge program to engage employees in doing good.
Through the WePledge program, our employees pledge 1% of their time or financial resources toward
causes they care about. In turn, we provide each employee with $500 in matching donations annually,
ongoing community service opportunities, and 20 hours of paid volunteer time-off. We also make it easy
for employees to donate a portion of their vested company equity in lieu of a cash donation. Since the
program’s launch in September 2019, over one thousand of our employees have already taken the pledge
to commit 1%, resulting in the donation of over one million dollars and over 7,000 volunteer hours that
support more than 1,000 social impact organizations.
Compliance & Ethics
Our culture of integrity starts with our Corporate Governance Guidelines and Code of Conduct, and
includes efforts in risk assessment, development of policies, procedures, training, auditing, monitoring,
investigations, and remediation of potential compliance matters. We have also implemented mandatory
anti-harassment, anti-corruption and anti-bribery training as well as more targeted compliance training
aimed at addressing the compliance risks of specific roles and business functions.
Furthermore, in order to promote a high standard of ethical and professional conduct within our
Company, we have engaged with an impartial third party to administer an ethics reporting hotline where,
as permitted by law, employees, contractors, customers and vendors may address any issues on a
confidential and anonymous basis. Employees may choose the method with which they are most
comfortable to discuss any issues or complaints, whether it is through their manager, our human resources
partners, or the reporting hotline. In addition, our Code of Conduct applies to all of our employees,
including our officers and board of directors. Violation of the Code of Conduct may result in disciplinary
action, up to and including termination of employment.
Data Protection
We are committed to protecting the privacy and data of our developer ecosystem, customers and
users. We have implemented policies and procedures that facilitate compliance with applicable privacy
laws, including the California Consumer Privacy Act (“CCPA”) and the General Data Protection
Regulation (“GDPR”), and work to use privacy by design in our review and building processes. For
example, in 2016, even before GDPR became effective, we started the process of putting in place our own
Binding Corporate Rules (“BCRs”)—considered one of the highest global standards for data protection
that a company can have. Our BCRs codify our guiding principles and approach to compliance with data
protection laws when processing personal information.
In addition to our working to maintain data privacy and security, we have proactively taken steps to
provide increased visibility to the Twilio community around government requests received for customer
information by municipal, state, provincial and federal governments globally. We do this by publishing
semi-annual transparency reports. Our transparency reports document the total volume of government
requests for information received by us, how we responded to the requests, and how often we notified
users of the requests.
Furthermore, we train employees on policies and procedures for secure data handling and use
physical and procedural safeguards to help keep our facilities and equipment secure. All of our employees
and contractors are required to complete privacy and security training every year.
Diversity & Inclusion
In 2020, we created our first set of company-wide racial justice and equity business priorities and
measures.
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We strive to fight against inequities in our systems, processes, and products and plan to hold ourselves
accountable. We are invested in building a more diverse, equitable, and inclusive global workplace. At the
Company we define these terms as:
• Diversity: building our compositional representation by attracting diverse talent;
• Equity: Ensuring we have equitable mechanisms in place to invest in, evaluate, and reward talent;
• Inclusion: Creating safe spaces for all Twilions.
In 2020, we also hired a chief diversity officer who established a Diversity, Equity and Inclusion
(“DEI”) team, whose work builds off of a history of action within the Company.
We believe the Company needs a diversity of voices, leaders, and builders to be a best-in-class
organization. To recruit a diverse workforce, we enacted the following programs in 2020:
• The Inclusion Rule, an internal recruitment policy to ensure a diverse slate of candidates.
• Twilio Unplugged, an interview preparation series aimed to provide candidates with the right tools,
skills, and resources to pass our interviews.
• Bar Raiser Program, which works to mitigate bias from our hiring process by including a neutral
interviewer.
• Hatch, the Company’s six-month software engineering apprenticeship program for individuals from
nontraditional and underrepresented backgrounds.
Also, we aim to offer equitable opportunities for all employees to develop, succeed and lead by
implementing equitable talent development mechanisms. In 2020, this included:
• Expanding our BetterUp Coaching offerings to all Black and LatinX Twilions, with a focus on
career planning and development.
• Launching RiseUp, a cohort-based, targeted leadership development program for new Black and
LatinX Twilions.
• Launching our Be Inclusive curriculum to build a common language around inclusion and potential
biases for all Twilions.
• Continued focus and investigation into pay parity to confirm employees with the same job and
location are paid fairly relative to one another, regardless of their gender or ethnicity.
Finally, our Employee Resource Groups (“ERGs”) are voluntary, employee-led, and Company
sponsored groups created to support and celebrate the shared identities and life experiences of
communities within the Company. We believe ERGs also help us find, keep, and grow diverse talent. They
are open to and welcoming of every Company employee, including identifying members of the various
communities as well as allies. Company ERGs active in 2020 included: Black Twilions, Latinx @ Twilio,
Remoties, Asians @ Twilio, Spectrum, The Family Nest, Twarriors, Twilipinos, Women @ Twilio, and
Wonder.
Risk Management
Risk is inherent with every business, and we face a number of risks, including strategic, financial,
business and operational, cyber security, legal and compliance, and reputational. We have designed and
implemented processes to manage risk in our operations. Management is responsible for the day-to-day
management of risks the Company faces, while our board of directors, as a whole and assisted by its
committees, has responsibility for the oversight of risk management. In its risk oversight role, our board of
directors has the responsibility to satisfy itself that the risk management processes designed and
implemented by management are appropriate and functioning as designed.
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Our board of directors believes that open communication between management and our board of
directors is essential for effective risk management and oversight. Our board of directors meets with our
Chief Executive Officer and other members of the senior management team at quarterly meetings of our
board of directors, where, among other topics, they discuss strategy and risks facing the Company, as well
as such other times as they deem appropriate.
While our board of directors is ultimately responsible for risk oversight, our board committees assist
our board of directors in fulfilling its oversight responsibilities in certain areas of risk. Our audit committee
assists our board of directors in fulfilling its oversight responsibilities with respect to risk management in
the areas of internal control over financial reporting and disclosure controls and procedures, cybersecurity
and security, legal and regulatory compliance, and discusses with management and the independent
auditor guidelines and policies with respect to risk assessment and risk management. Our audit committee
also reviews our major financial risk exposures and the steps management has taken to monitor and
control these exposures. Our audit committee also monitors certain key risks on a regular basis throughout
the fiscal year, such as risk associated with internal control over financial reporting and liquidity risk. Our
nominating and corporate governance committee assists our board of directors in fulfilling its oversight
responsibilities with respect to the management of risk associated with board organization, membership
and structure, and corporate governance. Our compensation committee assesses risks created by the
incentives inherent in our compensation programs, policies and practices. Finally, our full board of
directors reviews strategic and operational risk in the context of reports from the management team,
receives reports on all significant committee activities at each regular meeting, and evaluates the risks
inherent in significant transactions.
Non-Employee Director Compensation
Non-Employee Director Compensation Policy
In order to attract and retain the individuals we desire to serve on our board of directors, we believe
that it is appropriate to compensate our non-employee directors for their time and effort and to align their
long-term interests with those of the Company and our stockholders.
Upon the recommendation of our compensation committee, in May 2016, our board of directors
adopted a non-employee director compensation policy (as amended and restated from time to time, the
“Non-Employee Director Compensation Policy”) for the compensation of our non-employee directors.
Our compensation committee conducts an annual evaluation of the design and competitiveness of our
Non-Employee Director Compensation Policy in light of best practices, market trends and a competitive
market analysis of data for the Company’s compensation peer group prepared by the compensation
committee’s compensation consultant and makes appropriate recommendations to our board of directors
with respect to the compensation of our non-employee directors.
During 2020, our compensation committee engaged Compensia, Inc. (“Compensia”), a national
compensation consulting firm, as its compensation consultant to advise on, among other things,
non-employee director compensation matters. In doing so, our compensation committee reviewed and
considered a peer group compensation data analysis prepared by Compensia. Our compensation
committee targeted non-employee director compensation to the 50th percentile relative to our peers and
for such compensation to consist solely of restricted stock units (“RSUs”). In June 2020, upon the
recommendation of the compensation committee, our board of directors approved the following changes
for 2020 to our Non-Employee Director Compensation Policy: (i) increase the annual retainer for board
membership from $30,000 to $40,000; (ii) increase the annual retainer for the lead independent director
from $18,000 to $20,000; (iii) increase the annual retainer for members of the audit committee (other than
the chair) from $9,000 to $11,000; (iv) increase the annual retainer for the audit committee chair from
$18,000 to $22,000; (v) increase the annual retainer for members of the nominating and corporate
governance committee (other than the chair) from $3,500 to $5,000; (vi) increase the annual retainer for
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the nominating and corporate governance committee chair from $7,000 to $10,000; (vii) increase the Initial
Grant (as defined below) from $425,000 to $440,000; and (viii) pay all annual retainers for board
membership, lead independent director and committee membership in the form of RSUs in lieu of cash
compensation.
Our non-employee directors currently receive equity compensation in the form of RSUs, the values of
which are as set forth below.
Annual Retainer for Board Membership
Annual service on the board of directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional Annual Retainer for Lead Independent Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional Annual Retainer for Committee Membership
Annual service as member of the audit committee (other than chair) . . . . . . . . . . . . . . . . . . . . . . . .
Annual service as chair of the audit committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Annual service as member of the compensation committee (other than chair) . . . . . . . . . . . . . . . .
Annual service as chair of the compensation committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Annual service as member of the nominating and corporate governance committee (other than
$40,000
$20,000
$11,000
$22,000
$ 9,000
$18,000
chair) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Annual service as chair of the nominating and corporate governance committee . . . . . . . . . . . . . .
$ 5,000
$10,000
Our Non-Employee Director Compensation Policy during fiscal year 2020 provided that, upon initial
election to our board of directors, each non-employee director would be granted RSUs having a value of
$440,000 (the “Initial Grant”). In addition, on the date of each of our annual meetings of stockholders,
each non-employee director who would continue as a member of our board of directors following such
annual meeting of stockholders would be granted an annual award of RSUs having a value of $200,000
(the “Annual Grant”). During fiscal year 2020, the number of RSUs for the Initial Grant and the Annual
Grant were determined by dividing the applicable values by the average closing market price on The New
York Stock Exchange (or such other market on which the Company’s Class A common stock is then
principally listed) of one share of the Company’s Class A common stock over the trailing 30-day period
ending five business days before the effective date of the grant. The Initial Grant vests in equal annual
installments over three years, subject to continued service as a director through the applicable vesting
dates. The Annual Grant vests in full on the earlier of (i) the one-year anniversary of the grant date or
(ii) our next annual meeting of stockholders, subject to continued service as a director through the
applicable vesting date. Such awards are subject to full accelerated vesting upon a “sale event,” as defined
in our 2016 Stock Option and Incentive Plan (as amended and restated, the “2016 Plan”).
Our Non-Employee Director Compensation Policy also provides that, pursuant to the 2016 Plan, the
aggregate amount of compensation, including both equity compensation and cash compensation, paid to
any non-employee director in a calendar year will not exceed $750,000 (or such other limit as may be set
forth in the 2016 Plan or any similar provision of a successor plan).
Employee directors receive no additional compensation for their service as a director.
We also reimburse all reasonable out-of-pocket expenses incurred by our non-employee directors for
their attendance at meetings of our board of directors or any committee thereof.
Non-Employee Directors’ Deferred Compensation Program
In July 2017, we implemented a Non-Employee Directors’ Deferred Compensation Program to offer
our non-employee directors the ability to defer the receipt of any RSUs granted to them from Initial
Grants or Annual Grants under the 2016 Plan. In advance of an award of RSUs and in compliance with
the program’s requirements, a non-employee director may elect to defer the receipt of all of his or her
RSUs until the earliest of (i) 90 days after such non-employee director ceases to serve as a member of our
board of directors; (ii) the consummation of a “sale event”; or (iii) 90 days after the non-employee
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director’s death (such earliest date, the “Payment Event”). Upon the vesting of the RSUs, any amounts
that would otherwise have been paid in shares of Company common stock will be converted into deferred
stock units (“DSUs”) on a one-to-one basis and credited to the non-employee director’s deferral account.
The DSUs will be paid in shares of Company Class A common stock on a one-to-one basis in a single lump
sum (and will cease to be held in the non-employee director’s deferred account) as soon as practicable
following the Payment Event.
Death Equity Acceleration Policy
See “Executive Compensation—Other Compensation Policies and Practices—Death Equity
Acceleration Policy” which discusses the treatment of equity awards upon the termination due to death of
an employee’s or non-employee director’s employment or other service relationship with the Company or
any of its subsidiaries.
Stock Ownership Policy
In April 2018, we adopted a stock ownership policy for our non-employee directors, which was
amended and restated in September 2020. Our stock ownership policy, as amended, requires our
non-employee directors to acquire and hold the lesser of (i) a number of shares of our Company’s common
stock equal in value to four times (increased from three times in September 2020) the director’s annual
retainer for regular service on the board of directors or (ii) 2,500 shares of our Company’s common stock,
until such director’s service on the board of directors ceases. We only count directly and beneficially owned
shares, including shares purchased through our Company’s 2016 Employee Stock Purchase Plan (as
amended and restated, the “ESPP”) or 401(k) plan, if applicable, shares underlying vested RSUs that are
held or deferred and shares underlying vested and unexercised in-the-money stock options. Each
non-employee director has five years (increased from three years in September 2020) from the later of his
or her initial election to the board of directors or from the effective date of the policy to attain the
required ownership level.
2020 Non-Employee Director Compensation Table
The following table provides information regarding the total compensation that was earned by or paid
to each of our non-employee directors in fiscal year 2020. Mr. Lawson, who is our Chief Executive Officer,
did not receive any additional compensation for his service as a director. The compensation received by
Mr. Lawson, as a named executive officer, is presented in “Executive Compensation—Summary
Compensation Table.”
Name
Fees earned or
paid
in cash ($)(1)
Stock awards ($)(2)
Total ($)
Richard Dalzell(3)
. . . . . . . . . . . . . . . . . . . . .
Byron Deeter(4) . . . . . . . . . . . . . . . . . . . . . . .
Elena Donio(5)
. . . . . . . . . . . . . . . . . . . . . . .
Donna Dubinsky(6)
. . . . . . . . . . . . . . . . . . . .
Jeffrey Epstein(7)
. . . . . . . . . . . . . . . . . . . . .
Jeffrey Immelt(8)
. . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Erika Rottenberg(9)
10,625
8,375
12,000
9,750
16,500
9,750
11,500
311,842
300,798
316,662
308,027
346,179
305,618
320,276
322,467
309,173
328,662
317,777
362,679
315,368
331,776
(1) The amounts reported in this column represent fees paid in cash for the first quarter of 2020.
Following the first quarter of 2020, fees were no longer paid in cash but paid solely in RSUs.
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(2) The amounts reported in this column represent the aggregate grant date fair value of the
RSUs awarded to the non-employee directors in the fiscal year ended December 31, 2020,
calculated in accordance with FASB ASC Topic 718. Such aggregate grant date fair values
do not take into account any estimated forfeitures related to service-vesting conditions. The
valuation assumptions used in determining such amounts are described in the Notes to our
Consolidated Financial Statements included in our Annual Report on Form 10-K filed with
the SEC on February 26, 2021. The amounts reported in this column reflect the accounting
cost for the RSUs and do not correspond to the actual economic value that may be received
by the non-employee directors upon vesting or settlement of the RSUs.
(3) As of December 31, 2020, Mr. Dalzell held an outstanding option to purchase a total of
94,500 shares of our Class B common stock and also held 1,553 RSUs.
(4) As of December 31, 2020, Mr. Deeter held 1,498 RSUs.
(5) As of December 31, 2020, Ms. Donio held 1,577 RSUs.
(6) As of December 31, 2020, Ms. Dubinsky held 3,215 RSUs.
(7) As of December 31, 2020, Mr. Epstein held 18,259 RSUs. Pursuant to the Non-Employee
Director’s Deferred Compensation Program, Mr. Epstein has elected to defer all 18,259
RSUs.
(8) As of December 31, 2020, Mr. Immelt held 3,608 RSUs.
(9) As of December 31, 2020, Ms. Rottenberg held 1,595 RSUs.
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PROPOSAL NO. 1
ELECTION OF DIRECTORS
Our board of directors is currently composed of nine members. In accordance with our amended and
restated certificate of incorporation, our board of directors is divided into three staggered classes of
directors. At the Annual Meeting, three Class II directors will be elected for a three-year term to succeed
the same class whose term is then expiring.
Each director’s term continues until the election and qualification of his or her successor, or such
director’s earlier death, resignation or removal. Any increase or decrease in the number of directors will be
distributed among the three classes so that, as nearly as possible, each class will consist of one-third of our
directors. This classification of our board of directors may have the effect of delaying or preventing
changes in the control of our Company.
Nominees
Our nominating and corporate governance committee has recommended, and our board of directors
has approved, Jeff Lawson, Byron Deeter and Jeffrey Epstein as nominees for election as Class II directors
at the Annual Meeting. If elected, each of Messrs. Lawson, Deeter and Epstein will serve as Class II
directors until the 2024 annual meeting of stockholders and until their successors are duly elected and
qualified. Each of the nominees is currently a director of our Company. For information concerning the
nominees, please see the section titled “Board of Directors and Corporate Governance.”
If you are a stockholder of record and you sign your proxy card or vote by telephone or over the
Internet but do not give instructions with respect to the voting of directors, your shares will be voted
“FOR” the election of Messrs. Lawson, Deeter and Epstein. We expect that Messrs. Lawson, Deeter and
Epstein will each accept such nomination; however, in the event that a director nominee is unable or
declines to serve as a director at the time of the Annual Meeting, the proxies will be voted for any nominee
designated by our board of directors to fill such vacancy. If you are a street name stockholder and you do
not give voting instructions to your broker or nominee, your broker will leave your shares unvoted on this
matter.
Vote Required
The election of directors requires a plurality of the voting power of the shares of our common stock be
present virtually or by proxy at the Annual Meeting and entitled to vote thereon to be approved. Broker
non-votes will have no effect on this proposal.
Recommendation of the Board
THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR”
EACH OF THE NOMINEES NAMED ABOVE.
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PROPOSAL NO. 2
RATIFICATION OF APPOINTMENT OF
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Our audit committee has appointed KPMG LLP (“KPMG”), an independent registered public
accounting firm, to audit our consolidated financial statements for our fiscal year ending December 31,
2021. During our fiscal year ended December 31, 2020, KPMG served as our independent registered public
accounting firm.
Notwithstanding the appointment of KPMG, and even if our stockholders ratify the appointment, our
audit committee, in its discretion, may appoint another independent registered public accounting firm at
any time during our fiscal year if our audit committee believes that such a change would be in the best
interests of our Company and our stockholders. At the Annual Meeting, our stockholders are being asked
to ratify the appointment of KPMG as our independent registered public accounting firm for our fiscal
year ending December 31, 2021. Our audit committee is submitting the appointment of KPMG to our
stockholders because we value our stockholders’ views on our independent registered public accounting
firm and as a matter of good corporate governance. However, neither the Company’s second amended and
restated bylaws nor other governing documents or law require stockholder ratification of the selection of
KPMG as the Company’s independent registered public accounting firm. Representatives of KPMG will
be present at the Annual Meeting, and they will have an opportunity to make a statement and will be
available to respond to appropriate questions from our stockholders.
If our stockholders do not ratify the appointment of KPMG, our audit committee may reconsider the
appointment.
Fees Paid to the Independent Registered Public Accounting Firm
The following table presents fees for professional audit services and other services rendered to our
Company by KPMG for our fiscal years ended December 31, 2019 and 2020.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit Fees(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit-Related Fees(2)
Tax Fees(3)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All Other Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$4,390
—
97
—
$4,293
450
86
—
Total Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$4,487
$4,829
2019
2020
(in thousands)
(1) Audit Fees consist of professional services rendered in connection with the audit of our
annual consolidated financial statements, including audited financial statements presented in
our Annual Report on Form 10-K and services that are normally provided by the
independent registered public accountants in connection with statutory and regulatory filings
or engagements for those fiscal years, and the review of the financial statements included in
our quarterly reports. Fees for fiscal year 2019 and 2020 also consisted of fees related to SEC
registration statements and other filings, comfort letters and consents, adoption of
accounting pronouncements, acquisitions and our follow on securities offerings. Fees for
fiscal year 2020 also included work related to the intra-entity asset transfer of certain
intellectual property rights.
(2) Audit-Related Fees consist of professional services rendered in connection with the due
diligence of transactions or events, including acquisitions.
(3) Tax fees consist of fees billed for professional services for tax compliance, tax advice and tax
planning. These services include assistance regarding federal and state tax compliance.
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Auditor Independence
In our fiscal year ended December 31, 2020, there were no other professional services provided by
KPMG, other than those listed above, that would have required our audit committee to consider their
compatibility with maintaining the independence of KPMG.
Audit Committee Policy on Pre-Approval of Audit and Permissible Non-Audit Services of Independent
Registered Public Accounting Firm
Our audit committee has established a policy governing our use of the services of our independent
registered public accounting firm. Under this policy, our audit committee is required to pre-approve all
audit, internal control-related services and permissible non-audit services performed by our independent
registered public accounting firm in order to ensure that the provision of such services does not impair the
public accountants’ independence. All services provided by KPMG for our fiscal years ended
December 31, 2019 and 2020 were pre-approved by our audit committee and were compatible with
maintaining KPMG’s independence.
Vote Required
The ratification of the appointment of KPMG as our independent registered public accounting firm
for our fiscal year ending December 31, 2021 requires the affirmative vote of a majority of the voting
power of the shares of our common stock present virtually or by proxy at the Annual Meeting and entitled
to vote thereon. Abstentions will have the effect of a vote against this proposal, and broker non-votes will
have no effect.
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Recommendation of the Board
THE BOARD OF DIRECTORS RECOMMENDS A VOTE “FOR” THE RATIFICATION OF THE
APPOINTMENT OF KPMG LLP AS OUR INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM.
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PROPOSAL NO. 3
NON-BINDING ADVISORY VOTE TO APPROVE THE COMPENSATION OF OUR NAMED
EXECUTIVE OFFICERS
Section 14A of the Exchange Act requires that we provide our stockholders with the opportunity to
vote to approve, on a non-binding, advisory basis, not less frequently than once every three years, the
compensation of our named executive officers as disclosed in this proxy statement in accordance with the
compensation disclosure rules of the SEC. As described in detail under the heading “Executive
Compensation—Compensation Discussion and Analysis,” we seek to closely align the interests of our
named executive officers with the interests of our stockholders.
Our compensation programs are designed to effectively align our executives’ interests with the
interests of our stockholders by focusing on long-term equity incentives that correlate with the growth of
sustainable long-term value for our stockholders.
Stockholders are urged to read the section titled “Executive Compensation” and, in particular, the
section titled “Executive Compensation—Compensation Discussion and Analysis” in this proxy statement,
which discusses how our executive compensation program policies and practices implement our
compensation philosophy and contains tabular information and narrative discussion about the
compensation of our named executive officers. Our board of directors and our compensation committee
believe that these policies and practices are effective in implementing our compensation philosophy and in
achieving our compensation program goals.
The vote on this resolution is not intended to address any specific element of compensation; rather,
the vote relates to the compensation of our named executive officers, as described in this proxy statement
in accordance with the compensation disclosure rules of the SEC.
Accordingly, we are asking our stockholders to vote on the following resolution at the Annual
Meeting:
RESOLVED, that the stockholders hereby approve, on a non-binding advisory basis, the
compensation paid to the Company’s named executive officers, as disclosed in the Company’s proxy
statement for the 2021 Annual Meeting of Stockholders, pursuant to the compensation disclosure
rules of the SEC, including the Compensation Discussion and Analysis, the compensation tables and
the narrative discussions that accompany the compensation tables.
Vote Required
The approval of this advisory non-binding proposal requires the affirmative vote of a majority of the
voting power of the shares of our common stock present virtually or by proxy at the Annual Meeting and
entitled to vote thereon. Abstentions will have the effect of a vote “against” this proposal, and broker
non-votes will have no effect.
The vote is advisory, which means that the vote is not binding on the Company, our board of directors
or our compensation committee. To the extent there is any significant vote against our named executive
officer compensation as disclosed in this proxy statement, our compensation committee will evaluate
whether any actions are necessary to address the concerns of stockholders.
Recommendation of the Board
THE BOARD RECOMMENDS THAT YOU VOTE “FOR” THE APPROVAL, ON A NON-BINDING
ADVISORY BASIS, OF THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS, AS
DISCLOSED IN THIS PROXY STATEMENT.
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REPORT OF THE AUDIT COMMITTEE1
The audit committee is a committee of the board of directors comprised solely of independent
directors as required by the listing standards of The New York Stock Exchange and rules of the Securities
and Exchange Commission (“SEC”). The audit committee operates under a written charter approved by
our board of directors, which is available on our website at https://investors.twilio.com/. The composition
of the audit committee, the attributes of its members and the responsibilities of the audit committee, as
reflected in its charter, are intended to be in accordance with applicable requirements for corporate audit
committees. The audit committee reviews and assesses the audit committee’s performance and the
adequacy of its charter on an annual basis.
With respect to our financial reporting process, our management is responsible for (1) establishing
and maintaining internal controls and (2) preparing our consolidated financial statements. Our
independent registered public accounting firm, KPMG LLP (“KPMG”), is responsible for performing an
independent audit of our consolidated financial statements and our internal control over financing
reporting in accordance with the auditing standards of the Public Company Accounting Oversight Board
(United States) (“PCAOB”), and to issue a report thereon. It is the responsibility of the audit committee to
oversee these activities. It is not the responsibility of the audit committee to prepare our financial
statements. These are the fundamental responsibilities of management. In the performance of its oversight
function, the audit committee has:
• reviewed and discussed the audited financial statements for the fiscal year ended December 31,
2020 and management’s report on internal control over financial reporting with management and
KPMG;
• discussed with KPMG the matters required to be discussed by the statement on Auditing Standards
No. 1301, as amended (AICPA, Professional Standards, Vol. 1. AU section 380), and as adopted by
the PCAOB in Rule 3200T; and
• received the written disclosures and the letter from KPMG required by applicable requirements of
the PCAOB regarding the independent accountant’s communications with the audit committee
concerning independence and has discussed with KPMG its independence.
Based on the audit committee’s review and discussions with management and KPMG, the audit
committee recommended to the board of directors that the audited financial statements be included in the
Annual Report on Form 10-K for the fiscal year ended December 31, 2020.
Respectfully submitted by the audit committee of the board of directors:
Jeffrey Epstein (Chair)
Donna L. Dubinsky
Erika Rottenberg
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1 This report of the audit committee is required by the SEC and, in accordance with the SEC’s rules, will not be
deemed to be part of or incorporated by reference by any general statement incorporating by reference this
proxy statement into any filing under the Securities Act or under the Exchange Act, except to the extent that
we specifically incorporate this information by reference, and will not otherwise be deemed “soliciting
material” or “filed” under either the Securities Act or the Exchange Act.
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EXECUTIVE OFFICERS
The following table identifies certain information about our executive officers as of March 31, 2021.
Our executive officers are appointed by, and serve at the discretion of, our board of directors and hold
office until his or her successor is duly elected and qualified or until his or her earlier resignation or
removal. There are no family relationships among any of our directors or executive officers.
Name
Jeff Lawson . . . . . . . . . . . . . . . . . . . . .
Khozema Shipchandler . . . . . . . . . . .
George Hu . . . . . . . . . . . . . . . . . . . . .
Chee Chew . . . . . . . . . . . . . . . . . . . . .
Karyn Smith . . . . . . . . . . . . . . . . . . . .
Age
43
47
46
50
56
Position
Co-Founder, Chief Executive Officer and Chairperson
Chief Financial Officer
Chief Operating Officer
Chief Product Officer
General Counsel and Corporate Secretary
Executive Officers
Jeff Lawson. Mr. Lawson is one of our founders and has served as our Chief Executive Officer and
as a member of our board of directors since April 2008 and has served as the Chairperson of our board of
directors since November 2015. From 2001 to 2008, Mr. Lawson served as founder and Chief Technology
Officer of Nine Star, Inc., a multi-channel retailer of equipment and apparel to the action sports industry.
From 2004 to 2005, Mr. Lawson served as Technical Product Manager of Amazon.com, Inc., an electronic
commerce and cloud computing company. In 2000, Mr. Lawson served as Chief Technology Officer of
StubHub, Inc., an online marketplace for live entertainment events. From 1998 to 2000, Mr. Lawson
served in several roles at Versity.com, Inc., a website for college lecture notes, including as founder, Chief
Executive Officer and Chief Technology Officer. Mr. Lawson holds a B.S. in Computer Science and Film/
Video from the University of Michigan.
Mr. Lawson was selected to serve on our board of directors because of the perspective and experience
he brings as our Chief Executive Officer, one of our founders and as one of our larger stockholders, as well
as his extensive experience as an executive with other technology companies.
Khozema Shipchandler. Mr. Shipchandler has served as our Chief Financial Officer since November
2018. From 2015 to 2018, Mr. Shipchandler served as chief financial officer and executive vice president of
corporate development at GE Digital, an operational technology and infrastructure software company that
is a division of General Electric Company, a publicly traded industrial technology company. From 1996 to
2015, Mr. Shipchandler served in various executive roles at General Electric Company, including as chief
financial officer, Middle East, North Africa and Turkey from 2011 to 2013. Mr. Shipchandler holds a B.A.
from Indiana University Bloomington.
George Hu. Mr. Hu has served as our Chief Operating Officer since February 2017. From December
2014 to April 2016, Mr. Hu founded and served as Chief Executive Officer at Peer, a workplace feedback
startup that was acquired by Twitter in 2016. Prior to that, from November 2011 to December 2014,
Mr. Hu served as Chief Operating Officer of Salesforce.com, Inc., a leading provider of enterprise cloud
computing applications. From 2001 to 2011, Mr. Hu served in a variety of other management roles at
Salesforce.com, Inc., including Vice President of Product Marketing, Senior Vice President of
Applications, Executive Vice President of Products, and Chief Marketing Officer. Mr. Hu currently serves
as a member of the board of directors and compensation committee of Yelp Inc. Mr. Hu holds an A.B. in
Economics from Harvard College and an M.B.A. from the Stanford Graduate School of Business.
Chee Chew. Mr. Chew has served as our Chief Product Officer since January 2019. From December
2014 to January 2019, Mr. Chew served as Vice President of Consumer Engagement at Amazon.com, Inc.,
an electronic commerce and cloud computing company. From April 2007 to December 2014, Mr. Chew
served in a variety of roles at Google LLC, a multinational technology company that specializes in
Internet-related services and products. From June 1993 to April 2007, Mr. Chew served in a variety of
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roles at Microsoft Corporation, a technology company that develops, licenses and supports a wide range of
software products, services and devices, including as a general manager, software design engineer and
developer across Windows, Xbox and mobile device products. He also serves on the Board of Trustees for
the Olin College of Engineering. Mr. Chew holds a B.S. and M.S. degree in Computer Science from the
Massachusetts Institute of Technology.
Karyn Smith. Ms. Smith has served as our General Counsel since September 2014. From October
2013 to August 2014, Ms. Smith served as Chief Operating Officer and General Counsel at Peek, Aren’t
You Curious, Inc., a children’s clothing company. From January 2013 to August 2013, Ms. Smith served as
General Counsel at Meltwater Group Inc., a software-as-a-service company. From August 2009 to June
2012, Ms. Smith served as Vice President and Deputy General Counsel at Zynga Inc., an online video
game company. Prior to Zynga, Ms. Smith was a partner at Cooley LLP, a law firm, where she practiced
law for 10 years. She currently serves on the boards of Icertis, a contract intelligence provider, the Business
Software Alliance, a trade group that represents some of the world’s largest software makers, and
USTelecom, a national trade association representing technology providers, innovators, suppliers and
manufacturers committed to connecting the world through the power of broadband. Ms. Smith holds a
Bachelor of Journalism from the University of Missouri, Columbia and a J.D. from Santa Clara University
School of Law. On February 16, 2021, Ms. Smith informed us of her intent to resign from her position.
Ms. Smith intends to continue to serve until her successor is identified and has moved into the role.
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Compensation Discussion and Analysis
EXECUTIVE COMPENSATION
This Compensation Discussion and Analysis describes the compensation program for our named
executive officers. During the fiscal year ended December 31, 2020, these individuals were:
• Jeff Lawson, our Chief Executive Officer and Chairperson of our Board of Directors;
• Khozema Shipchandler, our Chief Financial Officer;
• George Hu, our Chief Operating Officer;
• Chee Chew, our Chief Product Officer; and
• Karyn Smith, our General Counsel.
This Compensation Discussion and Analysis describes the material elements of our executive
compensation program during 2020. It also provides an overview of our executive compensation
philosophy and objectives. Finally, it discusses how our compensation committee of our board of directors
arrived at the specific compensation decisions for our executive officers, including our named executive
officers, for 2020, including the key factors that our compensation committee considered in determining
their compensation.
Executive Summary
Business Overview
We are the leader in the cloud communications platform category. We enable developers to build,
scale and operate real-time customer engagement within their software applications via our simple-to-use
Application Programming Interfaces (“APIs”). The power, flexibility and reliability offered by our software
building blocks empowers companies of virtually every shape and size to build world-class engagement into
their customer experience.
We offer a customer engagement platform with software designed to address specific use cases, like
account security and contact centers, and a set of APIs that handles the higher-level communication logic
needed for nearly every type of customer engagement. These APIs are focused on the business challenges
that a developer is looking to address, allowing our customers to more quickly and easily build better ways
to engage with their customers throughout their journey. We also offer a set of APIs that enables
developers to embed voice, messaging, video and email capabilities into their applications and are
designed to support almost all the fundamental ways humans communicate, unlocking innovators to
address just about any communication market. The Super Network is our software layer that allows our
customers’ software to communicate with connected devices globally. It interconnects with
communications networks and inbox service providers around the world and continually analyzes data to
optimize the quality and cost of communications that flow through our platform. The Super Network also
contains a set of APIs that gives our customers access to more foundational components of our platform,
like phone numbers.
Our customers’ applications are able to reach users via voice, messaging, video and email in nearly
every country in the world by utilizing our platform. We support our global business through over 25 cloud
data centers across more than seven regions around the world and have developed contractual
relationships with network service providers globally.
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Fiscal 2020 Performance Highlights
In 2020, we continued to grow revenue and diversify our business, both internationally and across
different customer sizes, and achieved the following significant financial and operational results:
• Completed the acquisition of Segment.io, Inc. (“Segment”), the market-leading customer data
platform, accelerating the Company’s journey to build the world’s leading customer engagement
platform.
• Revenue of $1.76 billion for the full year 2020, up 55% year-over-year, including $23 million from
Twilio Segment starting on November 2, 2020 (the date of acquisition).
• GAAP loss from operations of $492.9 million for the full year 2020, compared with GAAP loss
from operations of $369.8 million for the full year 2019.
• Non-GAAP income from operations of $35.7 million for the full year 2020, compared with
non-GAAP loss from operations of $1.8 million for the full year 2019.
• More than 221,000 Active Customer Accounts as of December 31, 2020, compared to 179,000
Active Customer Accounts as of December 31, 2019. Active Customer Accounts as of
December 31, 2020 include the contribution from Twilio Segment customer accounts.
Please refer to Appendix A of this proxy statement for a more detailed discussion of how we measure
Active Customer Accounts and other key business metrics and for a reconciliation of GAAP loss from
operations to non-GAAP income (loss) from operations.
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Fiscal 2020 Executive Compensation Highlights
Based on our overall operating environment and these results, our compensation committee took the
following key actions with respect to the compensation of our named executive officers for 2020:
• Base Salary—Approved annual base salary increases for our Chief Financial Officer, Chief
Operating Officer, Chief Product Officer and General Counsel as we continue to move the target
total cash compensation of our named executive officers (other than our Chief Executive Officer)
closer to the market median. At our Chief Executive Officer’s request, our compensation
committee did not increase his base salary from its 2019 level.
• Long-Term Incentive Compensation—Granted ongoing long-term incentive compensation
opportunities to our named executive officers in the form of time-based stock options to purchase
shares of our Class A common stock and time-based RSUs that may be settled for shares of our
Class A common stock, with aggregate grant date fair values ranging from approximately
$2.7 million to approximately $13.5 million.
• No Annual Cash Bonus Program—Since July 1, 2015, we have not maintained a formal annual cash
bonus plan for any of our executive officers, including our named executive officers.
Pay-for-Performance Analysis
We believe our executive compensation program is reasonable and competitive, and appropriately
balances the goals of attracting, motivating, rewarding and retaining our executive officers with the goal of
aligning their interests with those of our stockholders. The annual compensation of our executive officers,
including our named executive officers, varies from year to year based on our corporate financial and
operational results and individual performance. While we do not determine either “variable” or “fixed”
pay for each named executive officer with reference to a specific percentage of target total direct
compensation, consistent with our “pay-for-performance” philosophy, our executive compensation
program heavily emphasizes “variable” pay over “fixed” pay.
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In 2020, the majority of the target total direct compensation of our Chief Executive Officer consisted
of variable pay in the form of long-term incentive compensation opportunities. Fixed pay, primarily
consisting of base salary, made up only 1% of our Chief Executive Officer’s target total direct
compensation, while contingent (“variable”) pay, consisting of long-term incentive compensation in the
form of equity awards, made up 99% of his target total direct compensation. Similar allocations applied to
our other executive officers, including each of our other named executive officers. The following charts
show the percentages of target variable pay versus target fixed pay for our Chief Executive Officer and our
other named executive officers in 2020:
CEO
Target Pay Mix
1%
50%
49%
Average Other Named
Executive Officer
Target Pay Mix
8%
46%
46%
Base Salary
Stock Options
RSUs
Base Salary
Stock Options
RSUs
We believe that this approach provides balanced incentives for our executive officers to drive our
financial performance and long-term growth.
Executive Compensation Policies and Practices
We endeavor to maintain sound governance standards consistent with our executive compensation
policies and practices. Our compensation committee evaluates our executive compensation program on at
least an annual basis to ensure that it is consistent with our short-term and long-term goals given the
dynamic nature of our business and the market in which we compete for executive talent. The following
summarizes our executive compensation and related policies and practices:
What We Do
What We Don’t Do
Use a Pay-for-Performance Philosophy. The vast
majority of our executive officers’ target total
direct compensation is directly linked to the
performance of our stock price.
No Retirement Plans. We do not currently offer
pension arrangements, nonqualified deferred
compensation arrangements or retirement plans
to our executive officers other than a 401(k)
retirement plan that is generally available to all
our U.S. employees.
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What We Do
What We Don’t Do
Compensation “At-Risk.” Our executive
compensation program is designed so that a
significant portion of our executive officers’
target total direct compensation is equity-based,
and therefore “at risk,” to align the interests of
our executive officers and stockholders.
“Double-Trigger” Change-in-Control
Arrangements. With the exception of certain
equity awards granted to our Chief Operating
Officer, the terms of which were determined
through arm’s length negotiations at the time of
hire, all of our post-employment compensation
arrangements in the event of a change in control
of the Company are “double-trigger”
arrangements that require both a change in
control of the Company plus a qualifying
termination of employment before payments and
benefits are paid. All such payments and benefits
are also subject to the execution and delivery of
an effective release of claims in our favor.
No Short-Term Cash Bonus Program or
Guaranteed Bonuses. We do not maintain a
formal cash bonus program for our executive
officers, nor do we provide guaranteed bonuses
to our executive officers.
Limited Perquisites or Other Personal Benefits.
We provide limited perquisites and other
personal benefits to our executive officers,
which, in 2020, consisted of the payment of
supplemental long-term disability insurance
premiums, matching contributions to 401(k)
accounts, work from home stipends, tax related
stipends, a gym and wellness reimbursement, a
trip related reward payment and personal
security costs for our Chief Executive Officer.
Maintain an Independent Compensation
Committee. Our compensation committee
consists solely of independent, non-employee
directors.
Limited Tax Payments on Perquisites. We
generally do not provide any tax reimbursement
payments (including “gross-ups”) on any
perquisites or other personal benefits.
Retain an Independent Compensation Advisor.
Our compensation committee has engaged its
own independent compensation advisor to
provide information, analysis and other advice on
executive compensation independent of
management.
No Excise Tax Payments on Future Post-
Employment Compensation Arrangements. We
do not provide any excise tax reimbursement
payments (including “gross-ups”) with respect to
payments or benefits contingent upon a change
in control of our Company.
Annual Executive Compensation Review. Our
compensation committee conducts an annual
review of our compensation strategy, including a
review of our compensation peer group used for
comparative and benchmarking purposes.
Annual Compensation-Related Risk Assessment.
Our compensation committee reviews, on an
annual basis, our compensation-related risk
profile.
No Hedging. We prohibit our employees,
including our executive officers, and the
non-employee members of our board of
directors from engaging in hedging transactions
or certain derivative transactions relating to our
securities.
No Pledging. We prohibit our executive officers
and the non-employee members of our board of
directors from holding our securities in a margin
account or pledging our securities as collateral
for a loan.
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What We Do
What We Don’t Do
Stock Ownership Policy. We maintain a stock
ownership policy for our Chief Executive Officer,
our other named executive officers and the
non-employee members of our board of
directors.
No Special Welfare or Health Benefits. We do
not provide our executive officers with any
special welfare or health benefit programs, other
than individual supplemental long-term
disability insurance, and participation on the
same basis as all of our full-time employees in
the employee programs that are standard in our
industry sector.
Annual Say-on-Pay Vote on Executive Compensation
The compensation committee considered the results of the non-binding stockholder advisory vote on
the compensation of our named executive officers conducted at the June 3, 2020 Annual Meeting of
Stockholders. As reported in our current report on Form 8-K, filed with the SEC on June 5, 2020,
approximately 72% of the votes cast on the proposal expressed support for the compensation program
offered to our named executive officers as disclosed in last year’s proxy statement (the “Say-on-Pay Vote”).
Our board of directors and our compensation committee value our stockholders’ views on our executive
compensation program, and we believe it is important to respond to stockholder input on our executive
compensation program over time. In 2020, members of our management and Ms. Donio, the chair of our
compensation committee, conducted a series of meetings with certain of our stockholders with the topics
of discussion including our executive compensation and our efforts in various aspects of environmental,
social and governance areas. In these meetings, aligning our executive compensation program with long-
term stockholder value was discussed as a primary goal, but the perspectives on the mechanisms and design
choices to achieve this goal were varied. Following these meetings, the compensation committee
considered the topics discussed with such stockholders and determined that our concentration on equity
compensation, particularly the grant of equity awards in the form of 50% (by fair value) stock options and
50% (by fair value) RSUs with time-based vesting, is aligned with long-term stockholder value. Given this,
the compensation committee determined not to make any changes to our executive compensation program
as a result of these discussions and the Say-on-Pay Vote. However, we intend to continue these discussions
annually to continue to receive and consider feedback from our stockholders over time. Further, our board
of directors has elected to conduct the Say-on-Pay Vote annually, thereby giving our stockholders the
opportunity to provide feedback on the compensation of our named executive officers each year. We will
be conducting our annual Say-on-Pay Vote as described in Proposal No. 3 of this proxy statement at the
2021 Annual Meeting of Stockholders. Our board of directors and our compensation committee will
consider the outcome of the Say-on-Pay Vote, as well as feedback received from our stockholders
throughout the year, when making compensation decisions for our named executive officers in the future.
The next Say-on-Pay Vote will be held at our 2022 Annual Meeting of Stockholders.
Executive Compensation Philosophy
Our executive compensation program is guided by our overarching philosophy of paying for
demonstrable performance and aligning the compensation of our executive officers with the long-term
interests of our stockholders. Consistent with this philosophy, we have designed our executive
compensation program to achieve the following primary objectives:
• attract, motivate, incentivize and retain employees at the executive level who contribute to our long-
term success;
• provide compensation packages to our executive officers that are competitive and reward the
achievement of our business objectives; and
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• effectively align our executive officers’ interests with the interests of our stockholders by focusing on
long-term equity incentives that correlate with the growth of sustainable long-term value for our
stockholders.
Because we do not have a cash bonus program for our executive officers, generally, our compensation
committee has sought to set base salaries at the higher end of the competitive market range to provide
what it believes to be reasonable cash compensation levels and will serve to attract and retain our
executives. Further, our compensation committee tends to weight the target total direct compensation
opportunities of our executive officers more heavily towards equity compensation. While our only
outstanding performance-based equity incentive awards are those granted to our Chief Operating Officer
in 2017 in connection with his hire, we understand the importance of linking the individual performance of
our executive officers and the financial and operational performance of our company to our overall
executive compensation program. We believe our strong focus on and heavy weighting toward equity
compensation supports that philosophy and has worked to align our executive compensation with the
interests of our stockholders. However, we will continue to review the current equity compensation trends
as well as the feedback from our stockholders in regard to our executive compensation program.
Oversight of Executive Compensation Program
Role of the Compensation Committee
Our compensation committee discharges many of the responsibilities of our board of directors
relating to the compensation of our executive officers, including our named executive officers, and the
non-employee members of our board of directors (as described further in “Board of Directors and
Corporate Governance—Non-Employee Director Compensation” above). Our compensation committee
has overall responsibility for overseeing our compensation structure, policies and programs generally, and
overseeing and evaluating the compensation plans, policies and practices applicable to our executive
officers. Our compensation committee also oversees the annual evaluation of our executive officers,
including our named executive officers, for the prior fiscal year and has the authority to retain, and has
retained, an independent compensation consultant to provide support to the committee in its review and
assessment of our compensation programs.
Compensation-Setting Process
Our compensation committee determines the target total direct compensation opportunities for our
executive officers, including our named executive officers. Our compensation committee does not use a
single method or measure in developing its recommendations, nor does it establish one specific target for
the total direct compensation opportunities of our executive officers. Rather, it retains flexibility to pay our
executive officers within certain ranges. Nonetheless, our compensation committee generally begins its
deliberations on cash and equity compensation levels with reference to various percentile levels for cash
compensation and target total direct compensation as reflected in competitive market data, with an
intended result of weighting compensation more heavily towards equity compensation.
When formulating its recommendations for the amount of each compensation element and approving
each compensation element and the target total direct compensation opportunity for our executive
officers, our compensation committee considers the following factors:
• our performance against the financial and operational objectives established by our compensation
committee and our board of directors;
• our financial performance relative to our compensation peer group;
• the compensation levels and practices of our compensation peer group;
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• each individual executive officer’s skills, experience and qualifications relative to other similarly
situated executives at the companies in our compensation peer group;
• our desire to retain experienced and talented executives in a highly competitive market;
• the scope of each individual executive officer’s role compared to other similarly situated executives
at the companies in our compensation peer group;
• the performance of each individual executive officer, based on a subjective assessment of his or her
contributions to our overall performance, ability to lead his or her business unit or function and
ability to work as part of a team, all of which reflect our core values;
• compensation parity among our individual executive officers; and
• the recommendations provided by our Chief Executive Officer with respect to the compensation of
our other executive officers.
These factors provide the framework for compensation decision-making and final decisions regarding
the compensation opportunity for each executive officer. No single factor is determinative in setting pay
levels, nor was the impact of any factor on the determination of pay levels quantifiable. Our compensation
committee reviews the base salary levels and long-term incentive compensation opportunities of our
executive officers, including our named executive officers, each fiscal year at the beginning of the year, or
more frequently as warranted. Long-term incentive compensation is granted on a regularly-scheduled
basis, as described in “Other Compensation Policies and Practices—Equity Awards Grant Policy” below.
Role of Chief Executive Officer
In discharging its responsibilities, our compensation committee consults with members of our
management, including our Chief Executive Officer. Our management assists our compensation
committee by providing information on corporate and individual performance, market compensation data
and management’s perspective on compensation matters. Our compensation committee solicits and
reviews our Chief Executive Officer’s recommendations and proposals with respect to adjustments to
annual cash compensation, long-term incentive compensation opportunities, program structures and other
compensation-related matters for our executive officers (other than with respect to his own
compensation).
Our compensation committee reviews and discusses these recommendations and proposals with our
Chief Executive Officer and considers them as one factor in determining the compensation for our
executive officers, including our other named executive officers. Our Chief Executive Officer recuses
himself from all deliberations and determinations regarding his own compensation.
Role of Compensation Consultant
Our compensation committee engages an external independent compensation consultant to assist it by
providing information, analysis and other advice relating to our executive compensation program and the
decisions resulting from its annual executive compensation review. For 2020, our compensation committee
engaged Compensia as its compensation consultant to advise on executive compensation matters, including
competitive market pay practices for our executive officers, the selection of our compensation peer group,
and data analysis. For 2020, the scope of Compensia’s engagement included:
• researching, developing, and reviewing our compensation peer group;
• reviewing and analyzing the compensation for our executive officers, including our named executive
officers;
• supporting the design and implementation of changes to our executive long-term incentive strategy;
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• reviewing and providing input on the Compensation Discussion and Analysis section of our proxy
statement for our 2020 Annual Meeting of Stockholders;
• reviewing and analyzing the compensation of the non-employee members of our board of directors;
• reviewing short-term incentive compensation practices and considerations;
• reviewing peer group executive incentive compensation practices;
• reviewing peer group executive severance and change in control practices;
• reviewing our executive compensation philosophy;
• conducting a compensation risk assessment; and
• supporting other ad hoc matters throughout the year.
The terms of Compensia’s engagement included reporting directly to our compensation committee
and to our compensation committee chair. Compensia also coordinated with our management for data
collection and job matching for our executive officers and provided data and analyses in connection with
the review of our equity strategy. In 2020, Compensia did not provide any other services to us. In March
2020, our compensation committee evaluated Compensia’s independence pursuant to the NYSE Listing
Standards and the relevant SEC rules and determined that no conflict of interest had arisen as a result of
the work performed by Compensia.
Use of Market Data
For purposes of comparing our executive compensation against the competitive market, our
compensation committee reviews and considers the compensation levels and practices of a group of peer
companies. This compensation peer group consists of technology companies that are similar to us in terms
of industry, revenue and market capitalization.
Our compensation committee reviews our compensation peer group at least annually and makes
adjustments to its composition if warranted, taking into account changes in both our business and the
businesses of the companies in the peer group, and input from its compensation consultant. Accordingly,
the peer group that was used for comparative purposes for 2020 was approved in September 2019.
In developing the compensation peer group for 2020, the following criteria were evaluated in
identifying comparable companies:
• similar industry and competitive market for talent;
• within a range of 0.5x to 2.0x of our revenue; and
• within a range of 0.25x to 4.0x of our market capitalization.
Based on the foregoing, the peer group that was approved in September 2019 consisted of the
following companies:
Arista Networks
Autodesk
DocuSign
Dropbox
Guidewire Software
HubSpot
New Relic
Okta
Palo Alto Networks
Paycom Software
Paylocity Holding
Proofpoint
RingCentral
ServiceNow
Shopify
Slack Technologies
Splunk
Veeva Systems
VeriSign
Workday
Zendesk
Zoom Video
In September 2020, the compensation committee reviewed our compensation peer group and, upon
the recommendation of its compensation consultant, added Ansys, Coupa Software, Fortinet, Intuit,
Synopsys and The Trade Desk to the compensation peer group and removed Dropbox, Guidewire
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Software, Hubspot, New Relic, Paylocity Holding, Proofpoint and Zendesk. In developing this revised peer
group for use in 2021, the following criteria were evaluated in identifying comparable companies:
• similar industry and competitive market for talent;
• within a range of 0.5x to 2.0x of our revenue; and
• within a range of 0.33x to 4.0x of our market capitalization.
Our compensation committee uses data drawn from our compensation peer group, as well as data
from the Radford Global Technology executive compensation survey (the “Radford Survey”), to evaluate
the competitive market when formulating its recommendation for the total direct compensation packages
for our executive officers, including base salary and long-term incentive compensation opportunities. The
Radford Survey provides compensation market intelligence and is widely used within the technology
industry.
In addition, subsets of the Radford Survey were incorporated into the competitive assessment
prepared by Compensia and used by our compensation committee to evaluate the compensation of our
executive officers. Specifically, our compensation committee received a custom report of survey results
reflecting only companies from our compensation peer group in addition to survey results tailored solely
based on revenue. The Radford Survey data supplements the compensation peer group data and provides
additional information for our named executive officers and other vice president positions for which there
is less comparable public data available.
Individual Compensation Elements
In 2020, the principal elements of our executive compensation program, and the purposes for each
element, were as follows:
Element
Compensation Element
Objective
Base Salary . . . . . . . . . . . . . . . . . . . . Cash
Long-Term Incentives . . . . . . . . . . . Equity awards in the form of
stock options to purchase shares
of our Class A common stock
and RSUs that may be settled
for shares of our Class A
common stock
Designed to attract and retain
highly talented executives by
providing fixed compensation
amounts that are competitive in
the market and reward
performance.
Designed to align the interests
of our executive officers and our
stockholders by motivating them
to achieve long-term
stockholder value creation. Also
designed to achieve our
retention objectives for our
executive officers.
Base Salary
Base salary represents the fixed portion of the compensation of our executive officers, including our
named executive officers, and is an important element of compensation intended to attract and retain
highly talented individuals.
Using the competitive market data provided by its compensation consultant, our compensation
committee reviews and develops recommendations for adjusting the base salaries for each of our executive
officers, including our named executive officers, as part of its annual executive compensation review. In
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addition, the base salaries of our executive officers may be adjusted by our compensation committee in the
event of a promotion or significant change in responsibilities.
Generally, our compensation committee sets base salaries with reference to various percentile levels
of the competitive range of our compensation peer group and applicable executive compensation survey
data. Since our initial public offering, we have evaluated the base salaries of our executive officers in the
context of establishing their total cash compensation at levels that are consistent with the target total cash
compensation of executive officers holding comparable positions at a public company.
In 2020, consistent with the recommendation of our Chief Executive Officer, our compensation
committee determined to increase the base salaries of our executive officers other than our Chief
Executive Officer. In making these decisions, our compensation committee considered the current risks
and challenges facing us, our decision to forego the adoption of an annual cash bonus program, its
objective of gradually positioning the target total cash compensation of our executive officers at levels that
are more consistent with those of a public company in our industry, as well as the factors described in
“Oversight of Executive Compensation Program—Compensation-Setting Process” above. We recognize
that our Chief Executive Officer’s base salary is significantly lower than the peer group median, despite his
success in the role and our willingness to pay him a market-based salary. However, at our Chief Executive
Officer’s request, and to weight more of his target total direct compensation to variable pay in the form of
long-term incentive compensation, our compensation committee determined to maintain his base salary at
its 2019 level, which was lower than the peer group median at the time of the compensation review.
The base salaries of our named executive officers for 2020 were as follows:
Named Executive Officer
2019
Base Salary
2020
Base Salary(1)
Percentage
Adjustment
Mr. Lawson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mr. Shipchandler . . . . . . . . . . . . . . . . . . . . . . . . .
Mr. Hu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mr. Chew(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ms. Smith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$133,700
$567,000
$610,000
$420,000
$464,000
$133,700
$624,000
$671,000
$462,000
$510,000
—%
10%
10%
10%
10%
(1) These annual base salary adjustments were effective as of January 1, 2020.
(2) Mr. Chew joined us as Chief Product Officer in January 2019 and his base salary was
established at that time at $420,000 per year. Mr. Chew’s pro-rated salary for 2019 is
reflected in his salary compensation in the Summary Compensation Table below.
The actual base salaries paid to our named executive officers in 2020 are set forth in the “Summary
Compensation Table” below.
Long-Term Incentive Compensation
We view long-term incentive compensation in the form of equity awards as a critical element of our
executive compensation program. The realized value of these equity awards bears a direct relationship to
our stock price, and, therefore, these awards are an incentive for our executive officers, including our
named executive officers, to create value for our stockholders. Equity awards also help us retain qualified
executive officers in a competitive market.
Long-term incentive compensation opportunities in the form of equity awards are granted by our
compensation committee on a regularly-scheduled basis, as described in “Other Compensation Policies
and Practices—Equity Awards Grant Policy” below. The amount and forms of such equity awards are
determined by our compensation committee after considering the factors described in “Oversight of
Executive Compensation Program—Compensation-Setting Process” above. The amounts of the equity
awards are also intended to provide competitively-sized awards and resulting target total direct
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compensation opportunities that are competitive with the compensation opportunities offered by the
companies in our compensation peer group and Radford Survey data for similar roles and positions for
each of our executive officers, taking into consideration the factors described in “Oversight of Executive
Compensation Program—Compensation-Setting Process” above.
In 2020, our compensation committee determined that the equity awards to be granted to our
executive officers should be in the form of time-based stock options to purchase shares of our Class A
common stock and time-based RSUs that may be settled for shares of our Class A common stock. Our
compensation committee determined to grant equity awards in the form of 50% (by fair value) stock
options and 50% (by fair value) time-based RSUs. Stock options only have value if our stock price
appreciates above the exercise price thereof. Both stock options and RSUs have retention value over the
vesting period. In determining the size of the individual grants to our executive officers, our compensation
committee considered the factors described in “Oversight of Executive Compensation Program—
Compensation-Setting Process” above, with emphasis on our exceptional growth in size and revenue
during 2019. In addition, our compensation committee focused on the fact that many of our executive
officers are in high demand in the market due, in part, to our excellent performance in 2019. Therefore,
our compensation committee considered how best to retain our talent. In determining the size of the
equity grants made to our Chief Executive Officer, the compensation committee also factored in
Mr. Lawson’s relatively low base salary. After consideration of these factors, our compensation committee
determined to grant equity awards to our executive officers with a value in the range of the 75th percentile
to the 85th percentile of our peer group range. Our compensation committee determined that the value of
these awards was appropriate and necessary to sufficiently reward exceptional performance, motivate our
executive officers for continued effort to create value for our stockholders and to help ensure retention in
a competitive market. Importantly, our compensation committee also determined to maintain the prior
deviation from the historic vesting schedules for executive awards to balance the magnitude of the awards,
and also to motivate long-term retention and team stability. Therefore, the stock options and RSUs
granted to our executive officers vest over four years with 33% vesting in equal quarterly installments
between the first and second anniversaries of the vesting commencement date of December 31, 2019, 33%
vesting in equal quarterly installments between the second and third anniversaries of the vesting
commencement date of December 31, 2019 and 34% vesting in equal quarterly installments between the
third and fourth anniversaries of the vesting commencement date of December 31, 2019, subject to the
executive’s continued employment with us.
After considering the factors described in “Oversight of Executive Compensation Program—
Compensation-Setting Process” above, our compensation committee approved the following equity awards
for our then-existing named executive officers in 2020 as part of its annual executive compensation review:
Named Executive Officer
Jeff Lawson . . . . . . . . . . . . . . . . . .
Khozema Shipchandler . . . . . . . . .
George Hu . . . . . . . . . . . . . . . . . . .
Chee Chew . . . . . . . . . . . . . . . . . . .
Karyn Smith . . . . . . . . . . . . . . . . . .
Stock Options
to Purchase
Shares of
Class A
Common Stock
(number of shares)
114,767
58,681
58,559
72,956
22,933
Time-Based
RSUs
(number of shares)
57,258
29,276
29,215
36,398
11,441
Aggregate
Grant Date
Fair Value
($)(1)
$13,494,067
$ 6,899,551
$ 6,885,191
$ 8,577,989
$ 2,696,365
(1) The amounts reported in this column represent the aggregate grant date fair value of the
RSUs and stock options granted to the named executive officer in the fiscal year ended
December 31, 2020, calculated in accordance with FASB ASC Topic 718. Such aggregate
grant date fair values do not take into account any estimated forfeitures related to service-
vesting conditions. The valuation assumptions used in determining such amounts are
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described in the Notes to our Consolidated Financial Statements included in our Annual
Report on Form 10-K filed with the SEC on February 26, 2021. The amounts reported in
this column reflect the accounting cost for these RSUs and stock options and do not
correspond to the actual economic value that may be received by the named executive
officers upon the vesting or settlement of the RSUs or the exercise of the stock options or
sale of the shares of common stock underlying such stock options.
Stock Options
We believe that stock options provide a strong reward for growth in the market price of our common
stock as their entire value depends on future stock price appreciation, as well as a strong incentive for our
executive officers to remain employed with our Company as they require continued service to our
Company through the vesting period. In 2020, the stock options to purchase shares of our Class A common
stock that were granted by our compensation committee had a 10-year term. To balance retention and
incentive dynamics for the 2020 stock option grants, the vesting schedule for such grants were set as
follows: 33% of the shares subject to the stock option vest in equal quarterly installments between the first
and second anniversaries of the “vesting commencement date” (December 31, 2019), 33% of the shares
subject to the stock option vest in equal quarterly installments between the second and third anniversaries
of the vesting commencement date and 34% of the shares subject to the stock option vest in equal
quarterly installments between the third and fourth anniversaries of the vesting commencement date,
subject to continued employment through each such vesting date. Stock options granted by our
compensation committee to new hires generally have a 10-year term and generally vest as to 25% of the
shares subject to the stock option on the first anniversary of the employment commencement date and
1/48th of the shares subject to the stock option each month thereafter for the following three years, subject
to continued service through each such vesting date.
In 2017, we granted performance-based stock options to our Chief Operating Officer in connection
with his hiring, pursuant to arms’ length negotiations and our consideration, at his time of hire, of the
requisite experience and skills that a qualified Chief Operating Officer candidate would need, as well as
the competitive market for similar positions at other comparable companies. Such performance-based
stock options have been structured to align our Chief Operating Officer’s interests with those of our
stockholders, as the value of any amounts earned pursuant to such performance-based stock options are
directly tied to revenue over a long-term period (at least four years), with a portion vesting over time as
well to incentivize retention. To date, we have only granted performance-based stock options to our Chief
Operating Officer in connection with his hiring.
Time-Based RSUs
We believe time-based RSUs also provide a strong retention incentive for our executive officers,
provide a moderate reward for growth in the value of our common stock and, because they use fewer
shares than stock options, are less dilutive to our stockholders. In 2020, similar to the stock option grants,
in order to balance retention and incentive dynamics for the time-based RSU grants that may be settled in
shares of our Class A common stock, the vesting schedule for such grants were set as follows: 33% of the
shares subject to the award vest in equal quarterly installments between the first and second anniversaries
of the “vesting commencement date” (December 31, 2019), 33% of the shares subject to the award vest in
equal quarterly installments between the second and third anniversaries of the vesting commencement
date and 34% of the shares subject to the award vest in equal quarterly installments between the third and
fourth anniversaries of the vesting commencement date, subject to continued employment through each
such vesting date. Time-based RSUs that may be settled in shares of our Class A common stock that were
granted by our compensation committee to new hires generally vest as to 25% of the shares subject to the
award on the first anniversary of the first August 15, November 15, February 15 or May 15 to occur
following the employment commencement date and 1/16th of the shares subject to the award each quarter
thereafter for the following three years, subject to continued employment through each such vesting date.
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The equity awards granted to our named executive officers in 2020 are set forth in the “Summary
Compensation Table” and the “Grants of Plan-Based Awards Table” below.
Health and Welfare Benefits
Our executive officers, including our named executive officers, are eligible to receive the same
employee benefits that are generally available to all our full-time employees, subject to the satisfaction of
certain eligibility requirements. These benefits include our medical, dental and vision insurance and life
and disability insurance plans. In structuring these benefit plans, we seek to provide an aggregate level of
benefits that are comparable to those provided by similar companies.
In addition, we maintain a tax-qualified 401(k) retirement plan that provides eligible U.S. employees
with an opportunity to save for retirement on a tax-advantaged basis. Plan participants are able to defer
eligible compensation subject to the applicable annual limits set forth in the Internal Revenue Code of
1986, as amended (the “Code”). In 2020, we matched 50% of the first 6% of contributions by plan
participants, subject to annual contribution limits set forth in the Code. We have the ability to make
discretionary contributions to the 401(k) plan but have not done so to date. The 401(k) plan is intended to
be qualified under Section 401(a) of the Code with the plan’s related trust intended to be tax exempt under
Section 501(a) of the Code. As a tax-qualified retirement plan, contributions to the 401(k) plan and
earnings on those contributions are not taxable to the employees until distributed from the 401(k) plan.
Perquisites and Other Personal Benefits
Currently, we do not view perquisites or other personal benefits as a significant component of our
executive compensation program. Accordingly, we do not provide significant perquisites or other personal
benefits to our executive officers, including our named executive officers, except as generally made
available to our employees, or in situations where we believe it is appropriate to assist an individual in the
performance of his or her duties, to award long-standing service to us, to make our executive officers more
efficient and effective and for recruitment and retention purposes.
In addition, because of the increasing visibility of our company and in connection with the increased
potential unrest around the 2020 presidential election, we authorized the hiring and payment of expenses
for security personnel for Mr. Lawson to address safety concerns arising as a result of his position as our
Chief Executive Officer. We required these security measures for the Company’s benefit because of the
importance of Mr. Lawson to our Company, and we believe that the scope and costs of these security
measures were appropriate and necessary. Under this authorization, we paid for costs related to personal
security for Mr. Lawson at his primary residence. These costs arise from the nature of his employment by
us and the visibility of his position. We intend to evaluate these costs annually to determine whether they
are a necessary and appropriate expense at the time. During 2020, the total incremental costs to us of these
security personnel were $155,034. Although we view the personal security provided as necessary and
appropriate business expenses, we have reported the costs related to personal security for Mr. Lawson in
the “All other Compensation” column of the Summary Compensation Table below.
During 2020, none of our named executive officers received perquisites or other personal benefits that
were, in the aggregate, $10,000 or more for each individual, except for (i) Mr. Lawson, our Chief Executive
Officer, for whom we paid $113 for supplemental long-term disability insurance premiums, $3,358 for our
matching contributions to his 401(k) account in 2020, $600 for a work from home stipend and the personal
security costs discussed above; and (ii) Mr. Chew, our Chief Product Officer, for whom we paid $300 for
supplemental long-term disability insurance premiums, $8,550 for our matching contributions to his 401(k)
account in 2020, $600 for a work from home stipend, $200 for a tax related stipend and $707 for a trip
related reward payment.
In the future, we may provide perquisites or other personal benefits in limited circumstances. All
future practices with respect to perquisites or other personal benefits will be approved and subject to
periodic review by our compensation committee.
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Post-Employment Compensation Arrangements
We believe that having in place reasonable and competitive post-employment compensation
arrangements are essential to attracting and retaining highly qualified executive officers. We included
certain provisions for payments and benefits in the event of a termination of employment, including an
involuntary termination of employment in connection with a change in control of our Company, in the
initial employment offer letters and equity award agreements with certain of our named executive officers.
However, in connection with our initial public offering in 2016, we adopted an executive severance plan (as
amended and restated in June 2017, the “Amended and Restated Executive Severance Plan”) to provide
more standardized severance payments and benefits to our executive officers and to supersede and replace
the severance provisions in their employment offer letters or equity award agreements, if any, with
payments and benefits that are aligned with competitive market practices as reflected by our compensation
peer group. In March 2018, we divided our Amended and Restated Executive Severance Plan into three
separate plans which apply to our Chief Executive Officer (the “CEO Severance Plan”), our key executive
officers (the “Key Executive Severance Plan”, together with our CEO Severance Plan, the “Executive
Severance Plans“) and vice president-level employees (the “VP Severance Plan”). Our Chief Executive
Officer participates in the CEO Severance Plan and our other named executive officers participate in the
Key Executive Severance Plan.
The Executive Severance Plans, as discussed in more detail in “Potential Payments Upon Termination
or Change in Control—Executive Severance Plans” below are designed to help ensure the continued
service of key executive officers in the event of a potential acquisition, to provide reasonable compensation
to executive officers who leave our employ under specified circumstances and to align the interests of our
executive officers and our stockholders when considering our long-term future.
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We believe that the severance payments and benefits provided to our executive officers under the
Executive Severance Plans (and for our Chief Operating Officer, the Key Executive Severance Plan and
his negotiated employment offer letter) are appropriate in light of the post-employment compensation
protections available to similarly-situated executive officers at companies in our compensation peer group
and are an important component of each executive officer’s overall compensation as they help us to attract
and retain our key executives who could have other job alternatives that may appear to them to be more
attractive absent these protections.
We also believe that the occurrence or potential occurrence of a change in control transaction will
create uncertainty regarding the continued employment of our executive officers. In order to encourage
them to remain employed with us during an important time when their prospects for continued
employment following the transaction are often uncertain, we provide our executive officers with the
opportunity to receive additional severance protections during a change in control protection period. In
addition, we provide additional payment and benefit protections if an executive officer voluntarily
terminates employment with us for good reason in connection with a change in control of our Company,
because we believe that a voluntary termination of employment for good reason is essentially equivalent to
an involuntary termination of employment by us without cause. The primary purpose of these
arrangements is to keep our most senior executive officers focused on pursuing potential corporate
transactions that are in the best interests of our stockholders regardless of whether those transactions may
result in their own job loss. Reasonable post-acquisition payments and benefits should serve the interests
of both the executive officer and our stockholders.
To protect our Company’s interests, we require all participants of the Executive Severance Plans to
sign a standard form of release prior to receiving any severance payments or benefits under the applicable
plan.
In addition, except with respect to the equity awards granted to our Chief Operating Officer in
connection with his negotiated employment offer letter, under the Executive Severance Plans, all payments
and benefits provided in the event of a change in control of the Company are payable only if there is a
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qualifying loss of employment by a named executive officer (commonly referred to as a “double-trigger”
arrangement). In the case of the acceleration of vesting of outstanding equity awards, we use this double-
trigger arrangement to protect against the loss of retention value following a change in control of the
Company and to avoid windfalls, both of which could occur if the vesting of equity awards accelerated
automatically as a result of the transaction.
As a result of arm’s length negotiations at the time of hire, a portion of our Chief Operating Officer’s
performance-based stock options vest automatically in the event of a change in control of our Company.
Specifically, if the conditions applicable to a performance-based stock option are satisfied, then the stock
option will immediately vest with respect to 50% of the shares subject thereto and will thereafter vest in
equal monthly installments over 24 months with respect to the remaining shares subject thereto, in each
case, subject to our Chief Operating Officer’s continued employment with us through each applicable
vesting date.
We do not provide excise tax payments (or “gross-ups”) relating to a change in control of our
Company and have no such obligations in place with respect to any of our named executive officers.
For detailed descriptions of the post-employment compensation arrangements we maintain with our
named executive officers, as well as an estimate of the potential payments and benefits payable to our
named executive officers under their post-employment compensation arrangements, see “Employment
Agreements or Offer Letters with Named Executive Officers” and “Potential Payments Upon Termination
or Change in Control” below.
Other Compensation Policies and Practices
Equity Awards Grant Policy
Under our Amended and Restated Equity Award Grant Policy, we generally grant equity awards on a
regularly scheduled basis to enhance the effectiveness of our internal control over our equity award grant
process and to alleviate several of the burdens related to accounting for such equity awards, as follows:
• Any grants of equity awards made in conjunction with the hiring of a new employee or the
promotion of an existing employee will be made, if at all, regularly (either monthly or quarterly)
and will be effective on the date such grant is approved by our board of directors or our
compensation committee or such future date as is approved by our board of directors or our
compensation committee. In no event will the effective date of an equity award made in conjunction
with the hiring of a new employee precede the first date of employment.
• Any grants of equity awards to existing employees (other than in connection with a promotion) will
generally be made, if at all, on an annual or quarterly basis. Any such annual or quarterly grant will
be effective on the date on which such grant is approved or such future date as is approved by our
board of directors or our compensation committee.
• All equity awards will be priced on the effective date of the award. The exercise price of all stock
options will be equal to the closing market price on The New York Stock Exchange of one share of
our Class A common stock on the effective date of grant, or, if no closing price is reported for such
date, the closing price on the last day preceding such date for which a closing price is reported. If
the grant of restricted stock or of RSUs is denominated in dollars, the number of shares of
restricted stock or RSUs that are granted will generally be calculated by dividing the dollar value of
the approved award by the average closing market price on The New York Stock Exchange of one
share of our Class A common stock over the trailing 30-day period ending (i) five business days
immediately prior to the effective date of grant for grants made pursuant to offer letters or award
letters issued April 1, 2019 or later or (ii) on the last day of the month immediately prior to the
month of the grant date for grants made pursuant to offer letters or award letters issued prior to
April 1, 2019, with such total number of shares to be granted per recipient rounded up to the
nearest whole share.
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• Our board of directors or our compensation committee may delegate to a committee comprised of
at least two of our executive officers all or part of the authority with respect to the granting of
certain equity awards to employees (other than to such delegates), subject to certain limitations and
requirements. Our board of directors and compensation committee have currently delegated
authority to a subcommittee consisting of our Chief Financial Officer and General Counsel to
grant, without any further action required by the compensation committee, equity awards to all
employees, except our executive officers and vice presidents. The purpose of this delegation of
authority is to enhance the flexibility of equity award administration and to facilitate the timely
grant of equity awards to non-management employees, particularly new employees, within specified
limits approved from time to time by the compensation committee. As part of its oversight function,
the compensation committee will review the list of grants made by the subcommittee at each
regularly scheduled in-person meeting. During 2020, this subcommittee did not exercise its
authority to grant any equity awards to non-executive officer or vice president-level employees.
Death Equity Acceleration Policy
In December 2020, the compensation committee approved a policy providing that upon the
termination due to death of an employee’s or non-employee director’s employment or other service
relationship with the Company or any of its subsidiaries, any then outstanding equity awards held by the
individual that vest solely based on continued employment or service will automatically receive two years
of supplemental vesting. The policy applies both to awards granted prior to the adoption of the policy, as
well as awards granted thereafter.
Policy Prohibiting Hedging and Pledging of Equity Securities
Our Amended and Restated Insider Trading Policy prohibits our employees, including our executive
officers, and the non-employee members of our board of directors from engaging in any short sale and
from buying or selling puts, calls, other derivative securities or any derivative securities that provide the
economic equivalent of ownership of any of our securities or an opportunity, direct or indirect, to profit
from any change in the value of our securities or engage in any other hedging transaction with respect to
our securities, at any time. In addition, our Insider Trading Policy prohibits our employees, including our
executive officers, and the non-employee members of our board of directors from using our securities as
collateral in a margin account or from pledging our securities as collateral for a loan.
Stock Ownership Policy
To further align the interests of our executive officers with those of our stockholders and to promote a
long-term perspective in managing our Company, in April 2018, we adopted a stock ownership policy for
our Chief Executive Officer and executive officers subject to Section 16 of the Exchange Act (“Section 16
Officers”), including each of our named executive officers. We amended and restated this stock ownership
policy in September 2020. Our stock ownership policy, as amended, requires each named executive officer
to acquire and hold the lesser of (i) a number of shares of our common stock equal in value to a multiple
of such named executive officer’s annual base salary or (ii) 48,500 shares of our common stock for our
Chief Executive Officer and 15,500 shares of our common stock for our other named executive officers, in
each case, until he or she ceases to be our Chief Executive Officer or a Section 16 Officer, as applicable.
The multiple for our Chief Executive Officer is six times (increased from four times in September 2020) his
annual base salary and the multiple for our other named executive officers is one times his or her annual
base salary. For purposes of our stock ownership policy, we only count directly and beneficially owned
shares, including shares purchased through our ESPP or 401(k) Plan, if applicable, shares underlying
vested RSUs that are held or deferred and shares underlying vested and unexercised in-the-money stock
options. Each named executive officer has five years (increased from three years in September 2020) from
the later of his or her designation as our Chief Executive Officer or Section 16 Officer, as applicable, or
from the effective date of the policy to obtain the required ownership level.
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Compensation Recovery Policy
We intend to adopt a compensation recovery (“clawback”) policy once the SEC adopts final rules
implementing the requirement of Section 954 of the Dodd-Frank Wall Street Reform and Consumer
Protection Act. In deciding to wait to adopt such a policy, our compensation committee considered the
facts that we currently do not have a performance-based cash incentive plan for our executives and our
only outstanding performance-based equity incentive awards are those granted to our Chief Operating
Officer in 2017 in connection with his hire.
Tax and Accounting Considerations
Deductibility of Executive Compensation
Generally, Section 162(m) of the Code (“Section 162(m)”) disallows a federal income tax deduction
for public corporations of remuneration in excess of $1 million paid in any fiscal year to certain specified
executive officers. For taxable years beginning before January 1, 2018 (i) these executive officers consisted
of a public corporation’s chief executive officer and up to three other executive officers (other than the
chief financial officer) whose compensation is required to be disclosed to stockholders under the Exchange
Act because they are our most highly-compensated executive officers and (ii) qualifying “performance-
based compensation” was not subject to this deduction limit if specified requirements are met.
Pursuant to the Tax Cuts and Jobs Act of 2017, which was signed into law on December 22, 2017 (the
“Tax Act”), for taxable years beginning after December 31, 2017, the remuneration of a public
corporation’s chief financial officer is also subject to the deduction limit. In addition, subject to certain
transition rules (which apply to remuneration provided pursuant to written binding contracts which were in
effect on November 2, 2017 and which are not subsequently modified in any material respect), for taxable
years beginning after December 31, 2017, the exemption from the deduction limit for “performance-based
compensation” is no longer available. In addition, under the Tax Act, once an executive becomes a
“covered employee” under Section 162(m), the individual will continue to be a “covered employee” as long
as he or she remains employed by the company. Consequently, for fiscal years beginning after
December 31, 2017, all remuneration in excess of $1 million paid to a covered executive will not be
deductible unless it qualifies for transitional relief applicable to certain binding, written performance-
based compensation arrangements that were in place as of November 2, 2017 or transitional relief
applicable to certain newly public companies. These changes will cause more of our compensation to be
non-deductible under Section 162(m) in the future and will eliminate the Company’s ability to structure
performance-based awards to be exempt from Section 162(m).
In designing our executive compensation program and determining the compensation of our executive
officers, including our named executive officers, our compensation committee considers a variety of
factors, including the potential impact of the Section 162(m) deduction limit. While our compensation
committee is mindful of the benefit of the full deductibility of compensation, it believes that we should not
be constrained by the requirements of Section 162(m) where those requirements would impair our
flexibility in compensating our executive officers in a manner that can best promote our corporate
objectives. Therefore, our compensation committee has not adopted a policy that would require that all
compensation be deductible, though it does consider the deductibility of compensation when making
compensation decisions. Our compensation committee may authorize compensation payments that are not
fully tax deductible if it believes that such payments are appropriate to attract and retain executive talent
or meet other business objectives.
Taxation of “Parachute” Payments
Sections 280G and 4999 of the Code provide that executive officers and directors who hold significant
equity interests and certain other service providers may be subject to significant additional taxes if they
receive payments or benefits in connection with a change in control of the Company that exceeds certain
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prescribed limits, and that the Company (or a successor) may forfeit a deduction on the amounts subject to
this additional tax. We have not agreed to provide any executive officer, including any named executive
officer, with a “gross-up” or other reimbursement payment for any tax liability that the executive officer
might owe as a result of the application of Sections 280G or 4999 of the Code.
Section 409A of the Internal Revenue Code
Section 409A of the Code imposes additional significant taxes in the event that an executive officer,
director or service provider receives “deferred compensation” that does not satisfy the requirements of
Section 409A of the Code. Although we do not maintain a traditional nonqualified deferred compensation
plan for our executive officers, Section 409A of the Code does apply to certain severance arrangements,
bonus arrangements and equity awards, and we have structured all such arrangements and awards in a
manner to either avoid or comply with the applicable requirements of Section 409A of the Code. For our
non-employee directors, we provide a Non-Employee Directors’ Deferred Compensation Program, which
has been structured to comply with the applicable requirements of Section 409A of the Code.
Accounting for Stock-Based Compensation
We follow the Financial Accounting Standard Board’s Accounting Standards Codification Topic 718
(“FASB ASC Topic 718”) for our stock-based compensation awards. FASB ASC Topic 718 requires us to
measure the compensation expense for all share-based payment awards made to our employees and
non-employee members of our board of directors, including options to purchase shares of our common
stock and other stock awards, based on the grant date fair value of these awards. This cost is recognized as
an expense following the straight-line attribution method over the requisite service period. This calculation
is performed for accounting purposes and reported in the executive compensation tables required by the
federal securities laws, even though the recipient of the awards may never realize any value from such
awards.
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Compensation Risk Assessment
In consultation with management and Compensia, our compensation committee’s independent
compensation consultant, in March 2020, our compensation committee assessed our compensation plans,
policies and practices for named executive officers and other employees and concluded that they do not
create risks that are reasonably likely to have a material adverse effect on us. This risk assessment
included, among other things, a review of our cash and equity incentive-based compensation plans to
ensure that they are aligned with our performance goals and overall target total direct compensation to
ensure an appropriate balance between fixed and variable pay components. Our compensation committee
conducts this assessment annually.
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Summary Compensation Table
The following table provides information regarding the total compensation, for services rendered in
all capacities, that was paid to or earned by our named executive officers during the fiscal years ended
December 31, 2018, 2019 and 2020.
Name and principal position
Year
Salary
($)
Bonus
($)
Stock
awards
($)(1)
Option
awards
($)(2)
Jeff Lawson . . . . . . . . . . . . . . . . . . . . . . 2020 133,700 —
2019 133,700 —
2018 131,129 —
Chief Executive Officer and
Chairperson
6,753,009
5,670,863
3,360,253
6,741,058
6,068,675
3,102,615
Khozema Shipchandler(6)
Chief Financial Officer
. . . . . . . . . . 2020 622,465 —
2019 567,000 —
78,269 —
2018
3,452,811
—
8,497,118
3,446,740
—
5,694,608
George Hu . . . . . . . . . . . . . . . . . . . . . . 2020 669,358 —
2019 610,000 —
2018 588,462 —
Chief Operating Officer
3,445,617
3,780,539
4,766,442
3,439,574
4,045,783
1,466,263
Chee Chew(7)
Chief Product Officer
. . . . . . . . . . . . . . . . . . . . 2020 460,869 —
2019 395,769 —
4,292,780
4,285,209
9,445,072 13,787,047
Karyn Smith . . . . . . . . . . . . . . . . . . . . . 2020 508,762 —
2019 464,000 —
2018 407,020 —
General Counsel
1,349,352
1,386,268
1,016,345
1,347,013
1,483,494
938,409
Non-
equity
incentive
compensation
($)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
All other
compensation
($)
Total
($)
159,105(3) 13,786,872
419,338(4) 12,292,576
6,597,956
3,959(5)
7,530,541
8,525(3)
574,000
7,000(4)
2,500(5) 14,272,495
9,650(3)
7,696(4)
3,891(5)
7,564,199
8,444,018
6,825,058
10,357(3)
9,049,215
7,000(4) 23,634,888
8,314(3)
8,776(4)
4,416(5)
3,213,441
3,342,538
2,366,190
(1) The amounts reported in this column represent the aggregate grant date fair value of the RSUs awarded to the named
executive officers in the fiscal years ended December 31, 2018, 2019 and 2020, as applicable, calculated in accordance
with FASB ASC Topic 718. Such aggregate grant date fair values do not take into account any estimated forfeitures
related to service-vesting conditions. The valuation assumptions used in determining such amounts are described in the
Notes to our Consolidated Financial Statements included in our Annual Report on Form 10-K filed with the SEC on
February 26, 2021. The amounts reported in this column reflect the accounting cost for the RSUs and do not correspond
to the actual economic value that may be received by the named executive officers upon the vesting or settlement of the
RSUs.
(2) The amounts reported in this column represent the aggregate grant date fair value of the stock options awarded to the
named executive officer in the fiscal years ended December 31, 2018, 2019 and 2020, as applicable, calculated in
accordance with FASB ASC Topic 718. Such aggregate grant date fair values do not take into account any estimated
forfeitures related to service-vesting conditions. The valuation assumptions used in determining such amounts are
described in the Notes to our Consolidated Financial Statements included in our Annual Report on Form 10-K filed with
the SEC on February 26, 2021. The amounts reported in this column reflect the accounting cost for these stock options
and do not correspond to the actual economic value that may be received by the named executive officers upon exercise
of the stock options or sale of the shares of common stock underlying such stock options.
(3) For Mr. Lawson, consists of $113 for supplemental long-term disability insurance premiums, $3,358 for our matching
contributions to his 401(k) account in 2020, $600 for a work from home stipend and $155,034 for personal security costs.
For Mr. Shipchandler, consists of $300 for supplemental long-term disability insurance premiums, $7,365 for our
matching contributions to his 401(k) account in 2020, $600 for a work from home stipend, $200 for a tax related stipend
and $60 for a gym and wellness reimbursement. For Mr. Hu, consists of $300 for supplemental long-term disability
insurance premiums, $8,550 for our matching contributions to his 401(k) account in 2020, $600 for a work from home
stipend and $200 for a tax related stipend. For Mr. Chew, consists of $300 for supplemental long-term disability
insurance premiums, $8,550 for our matching contributions to his 401(k) account in 2020, $600 for a work from home
stipend, $200 for a tax related stipend and $707 for a trip related reward payment. For Ms. Smith, consists of $300 for
supplemental long-term disability insurance premiums, $7,414 for our matching contributions to her 401(k) account in
2020 and $600 for a work from home stipend. For more information regarding Mr. Lawson’s personal security costs, see
the section entitled “—Compensation Discussion and Analysis—Perquisites and Other Personal Benefits” above.
48
(4) For Mr. Lawson, consists of a reimbursement from us for a $280,000 filing fee incurred under HSR related to
Mr. Lawson’s stock ownership, $6,723 and $128,517, respectively, for the related legal fees and tax gross-up, $730 for
supplemental long-term disability insurance premiums, as well as $3,368 for our matching contributions to his 401(k)
account in 2019. For Mr. Shipchandler, consists of $7,000 for our matching contributions to his 401(k) account in 2019.
For Mr. Hu, consists of $696 for supplemental long-term disability insurance premiums, as well as $7,000 for our
matching contributions to his 401(k) account in 2019. For Mr. Chew, consists of $7,000 for our matching contributions to
his 401(k) account in 2019. For Ms. Smith, consists of $958 for supplemental long-term disability insurance premiums, as
well as $7,818 for our matching contributions to her 401(k) account in 2019.
(5) For Mr. Lawson, consists of $1,459 for supplemental long-term disability insurance premiums, as well as $2,500 for our
matching contributions to his 401(k) account in 2018. For Mr. Shipchandler, consists of $2,500 for our matching
contributions to his 401(k) account. For Mr. Hu, consists of $1,391 for supplemental long-term disability insurance
premiums, as well as $2,500 for our matching contributions to his 401(k) account in 2018. For Ms. Smith, consists of
$1,916 for supplemental long-term disability insurance premiums, as well as $2,500 for our matching contributions to her
401(k) account in 2018.
(6) Mr. Shipchandler was appointed as our Chief Financial Officer on November 12, 2018. Mr. Shipchandler’s 2018 base
salary was pro-rated to his employment start date.
(7) Mr. Chew was appointed as our Chief Product Officer on January 14, 2019 and was therefore not a named executive
officer for 2018. Mr. Chew’s 2019 base salary was pro-rated to his employment start date.
Grants of Plan-Based Awards Table
The following table sets forth certain information with respect to all plan-based awards granted to our
named executive officers during the fiscal year ended December 31, 2020.
P
r
o
x
y
Name
Type of Award
Grant
Date
Threshold
($)
Target
($)
Maximum
($)
Estimated Future Payouts
Under Equity Incentive Plan
Awards
Time-Based RSUs
Jeff Lawson . . . . . . . . . . . . . . . . Time-Based Stock Option 2/22/2020
2/22/2020
Khozema Shipchandler . . . . . . Time-Based Stock Option 2/22/2020
2/22/2020
George Hu . . . . . . . . . . . . . . . . . Time-Based Stock Option 2/22/2020
2/22/2020
Chee Chew . . . . . . . . . . . . . . . . . Time-Based Stock Option 2/22/2020
2/22/2020
Karyn Smith . . . . . . . . . . . . . . . . Time-Based Stock Option 2/22/2020
2/22/2020
Time-Based RSUs
Time-Based RSUs
Time-Based RSUs
Time-Based RSUs
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
All Other
Stock
Awards:
Number of
Shares of
Stock or
Units (#)
—
57,258(3)
—
29,276(3)
—
29,215(3)
—
36,398(3)
—
11,441(3)
All Other
Option
Awards:
Number of
Securities
Underlying
Options
(#)
114,767(2)
—
58,681(2)
—
58,559(2)
—
72,956(2)
—
22,933(2)
—
Exercise
or Base
Price of
Option
Awards
($/sh)
Grant Date
Fair Value
of Stock and
Option
Awards
($)(1)
117.94
117.94
117.94
117.94
117.94
6,741,058
— 6,753,009
3,446,740
— 3,452,811
3,439,574
— 3,445,617
4,285,209
— 4,292,780
1,347,013
— 1,349,352
(1)
The amounts reported in this column represent the aggregate grant date fair value of the RSUs and stock options, as applicable, granted to the
named executive officer in the fiscal year ended December 31, 2020, calculated in accordance with FASB ASC Topic 718. Such aggregate grant
date fair values do not take into account any estimated forfeitures related to service-vesting conditions. The valuation assumptions used in
determining such amounts are described in the Notes to our Consolidated Financial Statements included in our Annual Report on Form 10-K
filed with the SEC on February 26, 2021. The amounts reported in this column reflect the accounting cost for these RSUs and stock options, as
applicable, and do not correspond to the actual economic value that may be received by the named executive officers upon the vesting or
settlement of the RSUs or the exercise of the stock options or sale of the shares of common stock underlying such stock options, as applicable.
(2)
The stock options are subject to time-based vesting, as described in the footnotes to the “Outstanding Equity Awards at Fiscal Year-End Table”
below.
(3)
The RSUs are subject to time-based vesting, as described in the footnotes to the “Outstanding Equity Awards at Fiscal Year-End Table” below.
49
Outstanding Equity Awards at Fiscal Year-End Table
The following table sets forth information regarding outstanding equity awards held by our named
executive officers as of December 31, 2020. Except as described below, all stock options and RSUs are
subject to certain vesting acceleration provisions as provided in the applicable Executive Severance Plan
(and for our Chief Operating Officer, in such plan as well as his employment offer letter).
Option Awards(1)(2)
Stock Awards(1)(2)
Name
Jeff Lawson . . . . . . . . . . . . . . . . .
Khozema Shipchandler . . . . . . . .
George Hu . . . . . . . . . . . . . . . . . .
Chee Chew . . . . . . . . . . . . . . . . . .
Karyn Smith . . . . . . . . . . . . . . . . .
Number of
securities
underlying
unexercised
options (#)
exercisable
Number of
securities
underlying
unexercised
options (#)
unexercisable
Equity
incentive
plan awards:
number of
securities
underlying
unexercised
unearned
options (#)
Option
exercise
price ($)(3)
316,667(5)
160,475
144,208
36,899
—
—
—
—
—
652
—
—
—
22,943
531,875
68,151
24,599
—
—
—
—
—
—
115,510
—
—
—
12,020(5)
10,957(5)
7,745
—
9,020
—
—
—
—
—
—
3,415(6)
59,381(7)
73,798(8)
114,767(9)
—
—
—
—
76,667(14)
58,681(9)
—
—
37,500(16)
23,125(17)
28,063(7)
49,199(8)
58,559(9)
—
—
—
—
—
125,556(19)
72,956(9)
—
—
—
—
1,230(6)
17,960(7)
18,040(8)
22,933(9)
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
10.09
31.96
33.01
111.32
117.94
—
—
—
—
76.63
117.94
—
—
31.72
31.72
33.01
111.32
117.94
—
—
—
—
—
116.30
117.94
—
—
4.73
10.09
31.96
33.01
111.32
117.94
—
—
—
—
Grant
date
12/31/2015
2/10/2017
2/20/2018
1/31/2019
2/22/2020
2/10/2017
2/20/2018
1/31/2019
2/22/2020
11/01/2018
2/22/2020
11/01/2018
2/22/2020
2/28/2017
2/28/2017
2/20/2018
1/31/2019
2/22/2020
2/28/2017
2/20/2018
2/21/2018
1/31/2019
2/22/2020
2/20/2019
2/22/2020
2/20/2019
2/22/2020
10/29/2014
12/31/2015
2/10/2017
2/20/2018
1/31/2019
2/22/2020
2/10/2017
2/20/2018
1/31/2019
2/22/2020
Number of
shares or
units of
stock that
have not
vested (#)
Market
value of
shares or
units of
stock that
have not
vested ($)(4)
—
—
—
—
—
3,639(10)
31,811(11)
33,962(12)
57,258(13)
—
—
55,442(15)
29,276(13)
—
—
—
—
—
6,250(18)
30,067(11)
15,034(11)
22,641(12)
29,215(13)
—
—
43,993(20)
36,398(13)
—
—
—
—
—
—
1,310(10)
9,622(11)
8,302(12)
11,441(13)
—
—
—
—
—
1,231,802
10,768,024
11,496,137
19,381,833
—
—
18,767,117
9,909,926
—
—
—
—
—
2,115,625
10,177,680
5,089,009
7,663,979
9,889,278
—
—
14,891,631
12,320,723
—
—
—
—
—
—
433,435
3,257,047
2,810,227
3,872,779
Option
expiration
date
12/30/2025
2/9/2027
2/19/2028
1/30/2029
2/21/2030
—
—
—
—
10/31/2028
2/21/2030
—
—
2/27/2024
2/27/2024
2/19/2028
1/30/2029
2/21/2030
—
—
—
—
—
2/19/2029
2/21/2030
—
—
10/28/2024
12/30/2025
2/9/2027
2/19/2028
1/30/2029
2/21/2030
—
—
—
—
(1)
Equity awards granted prior to June 21, 2016 were granted pursuant to our 2008 Stock Option Plan (as amended and restated, the “2008 Plan”).
Each stock option under the 2008 Plan is immediately exercisable. Equity awards granted on or after June 21, 2016 were granted pursuant to our
2016 Plan.
(2) Unless otherwise described in the footnotes below, the vesting of each equity award on a vesting date is subject to the applicable named executive
officer’s continued employment with the Company through such vesting date.
(3)
(4)
(5)
(6)
(7)
This column represents the fair market value of a share of our common stock on the date of the grant, as determined by the administrator of our
2008 Plan or 2016 Plan, as applicable.
This column represents the aggregate fair market value of the shares underlying the RSUs as of December 31, 2020, based on the closing price of
our Class A common stock, as reported on The New York Stock Exchange, of $338.50 per share on December 31, 2020.
The shares subject to the stock option are fully vested.
The shares subject to the stock option vest as follows: 1/4th of the shares vested on January 1, 2018 and 1/48th of the shares vest monthly thereafter.
The shares subject to the stock option vest as follows: 1/48th of the shares vested on March 15, 2018 and the remaining shares subject to the option
vest in equal monthly installments over the following four years.
50
(8)
(9)
The shares subject to the stock option vest as follows: 33% of the shares subject to the stock option vested on December 31, 2020, 33% of the
shares subject to the stock option vest on December 31, 2021 and 34% of the shares subject to the stock option vest on December 31, 2022.
The shares subject to the stock option vest as follows: 33% of the shares subject to the stock option shall vest in equal quarterly installments
between the first and second anniversaries of December 31, 2019, 33% of the shares subject to the stock option shall vest in equal quarterly
installments between the second and third anniversaries of December 31, 2019 and 34% of the shares subject to the stock option shall vest in
equal quarterly installments between the third and fourth anniversaries of December 31, 2019.
(10) The RSUs vest as follows: 13/48ths of the RSUs vested on February 15, 2018, after which 1/16th of the RSUs vest quarterly for the next 11 quarters,
with 1/24th of the RSUs vesting in the next quarter thereafter.
(11) The RSUs vest as follows: 1/16th of the RSUs vested on May 15, 2018 and 1/16th of the RSUs vest quarterly for the next 15 quarters on August 15,
November 15, February 15 and May 15, as applicable.
(12) The RSUs vest as follows: 33% of the RSUs vested on December 31, 2020, 33% of the RSUs shall vest on December 31, 2021 and 34% of the
RSUs shall vest on December 31, 2022.
(13) The RSUs vest as follows: 33% of the RSUs shall vest in equal quarterly installments between the first and second anniversaries of December 31,
2019, 33% of the RSUs shall vest in equal quarterly installments between the second and third anniversaries of December 31, 2019 and 34% of the
RSUs shall vest in equal quarterly installments between the third and fourth anniversaries of December 31, 2019.
(14) The shares subject to the stock option vest as follows: 25% of the shares subject to the stock option vested on November 1, 2019, and the
remaining shares subject to the stock option vest in equal monthly installments over the following three years.
(15) The RSUs vest as follows: 25% of the RSUs vested on November 15, 2019 and the remaining RSUs vest in equal quarterly installments over the
following three years, in each case on February 15, May 15, August 15 and November 15, as applicable.
(16) The shares subject to the stock option vest as follows: 25% of the shares vested on February 28, 2018 and the remaining shares vest in equal
monthly installments over the following three years.
(17) Consists of three performance-based stock options, each to purchase 185,000 shares of our Class A common stock. As of December 31, 2019,
Mr. Hu had satisfied all three pre-established performance-based target levels tied to the Company’s revenue by the specified dates and 50% of
the shares subject to each stock option were vested. The remaining 50% of the share subject to each stock option vest thereafter in 24 equal
monthly installments.
P
r
o
x
y
(18) The RSUs vest as follows: 25% of the RSUs vested on February 28, 2018 and the remaining RSUs vest in equal quarterly installments over the
following three years, in each case on May 15, August 15, November 15 and February 15, as applicable.
(19) The stock option vests as follows: 25% of the shares subject to the option vested on January 14, 2020 and the remaining shares subject to the
option vest in equal monthly installments over the following three years.
(20) The RSUs vest as follows: 13/48ths of the RSUs vested on February 15, 2020, after which 1/16th of the RSUs vest quarterly for the next 11 quarters,
with 1/24th of the RSUs vesting in the next quarter thereafter.
Option Exercises and Stock Vested Table
The following table presents, for each of our named executive officers, the shares of our common
stock that were acquired upon the exercise of stock options and vesting of RSUs and the related value
realized during the fiscal year ending December 31, 2020.
Option Awards
Stock Awards
Name
Jeff Lawson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Khozema Shipchandler . . . . . . . . . . . . . . . . . . . . . . . . . . .
George Hu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chee Chew . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Karyn Smith . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Number of
Shares
Acquired
on Exercise
(#)
—
82,681
625,957
—
26,923
Value
Realized on
Exercise
($)(1)(2)
Number of
Shares
Acquired on
Vesting
(#)
10,813,736
113,749,363
5,390,382
— 76,122
27,721
72,401
— 37,220
21,583
Value
Realized on
Vesting
($)(1)(3)
17,205,239
5,780,518
16,693,736
6,394,627
4,917,771
(1) These values assume that the fair market value of the Class B common stock underlying certain of the stock options and RSUs, which is not listed or
approved for trading on or with any securities exchange or association, is equal to the fair market value of our Class A common stock. Each share of
Class B common stock is convertible into one share of Class A common stock at any time at the option of the holder or upon certain transfers of
such shares.
(2) The aggregate value realized upon the exercise of a stock option represents the difference between the aggregate market price of the shares of our
Class A common stock or Class B common stock (which is assumed to be equal to our Class A common stock as described in footnote (1) above), as
applicable, exercised on the date of exercise and the aggregate exercise price of the stock option.
51
(3) The aggregate value realized upon the vesting and settlement of the RSUs represents the aggregate market price of the shares of our Class A
common stock or Class B common stock (which is assumed to be equal to our Class A common stock as described in footnote (1) above), as
applicable, that vested on the date of settlement.
Employment Agreements or Offer Letters with Named Executive Officers
Prior to our initial public offering, we initially entered into employment offer letters with each of our
named executive officers, except for our Chief Executive Officer, in connection with his or her
employment with us, which set forth the terms and conditions of employment of each individual, including
his or her initial base salary, initial target annual bonus opportunity and standard employee benefit plan
participation. In addition, these employment offer letters provided for certain payments and benefits in the
event of an involuntary termination of employment following a change in control of the Company. In
connection with our initial public offering, we adopted an executive severance plan, which was
subsequently amended and restated and divided into three separate plans (i.e., the Executive Severance
Plans and the VP Severance Plan), in order to provide more standardized severance benefits to our named
executive officers and to supersede and replace any existing severance arrangements with payments and
benefits that were aligned with our peer group practices. For named executive officers hired after our
initial public offering, we did not provide for any severance or change in control payments or benefits in
their employment offer letters (except for limited vesting acceleration provisions in our Chief Operating
Officer’s employment offer letter). Each of our named executive officers, including our Chief Executive
Officer and Chief Operating Officer, is a participant in the applicable Executive Severance Plan, as further
described below. The Executive Severance Plans provide for certain payments and benefits in the event of
a termination of employment, including an involuntary termination of employment in connection with a
change in control of the Company, and replaced the severance provisions in our named executive officers’
employment offer letters and award agreements, if any, entered into prior to our initial public offering.
Jeff Lawson
We have not entered into an employment offer letter or employment agreement with Mr. Lawson.
Khozema Shipchandler
On August 22, 2018, we entered into an employment offer letter with Mr. Shipchandler, who currently
serves as our Chief Financial Officer. The employment offer letter provided for Mr. Shipchandler’s
“at-will” employment and set forth his initial annual base salary and an initial stock option and RSU grant,
as well as his eligibility to participate in our benefit plans generally. Mr. Shipchandler is subject to our
standard employment, confidential information, invention assignment and arbitration agreement.
George Hu
On February 28, 2017, we entered into an employment offer letter with Mr. Hu, who currently serves
as our Chief Operating Officer. The employment offer letter provided for Mr. Hu’s “at-will” employment
and set forth his initial annual base salary and initial stock option and RSU grants, as well as his eligibility
to participate in our benefit plans generally. Mr. Hu is subject to our standard employment, confidential
information, invention assignment and arbitration agreement.
Chee Chew
On November 9, 2018, we entered into an employment offer letter (as amended on March 29, 2019)
with Mr. Chew, who currently serves as our Chief Product Officer. The employment offer letter provided
for Mr. Chew’s “at-will” employment and set forth his initial annual base salary and an initial RSU and
option grant, as well as his eligibility to participate in our benefit plans generally. Mr. Chew is subject to
our standard employment, confidential information, invention assignment and arbitration agreement.
52
Karyn Smith
On July 31, 2014, we entered into an employment offer letter with Ms. Smith, who currently serves as
our General Counsel. The employment offer letter provided for Ms. Smith’s “at-will” employment and set
forth her initial annual base salary, target annual cash bonus opportunity and an initial option grant, as
well as her eligibility to participate in our benefit plans generally. Ms. Smith is subject to our standard
employment, confidential information, invention assignment and arbitration agreement. On February 16,
2021, Ms. Smith informed us of her intent to resign from her position. Ms. Smith intends to continue to
serve until her successor is identified and has moved into the role.
Potential Payments Upon Termination or Change in Control
Executive Severance Plans
Our Executive Severance Plans provide that upon a termination of employment by us for any reason
other than for “cause” (as defined in the applicable Executive Severance Plan except that for our Chief
Operating Officer, “cause” will be as defined in his employment offer letter), death or disability outside of
the change in control period (i.e., the period beginning three months prior to and ending 12 months after,
a “change in control,” as defined in the applicable Executive Severance Plan), an eligible participant will
be entitled to receive, subject to the execution and delivery of an effective release of claims in our favor,
(i) a lump sum cash payment equal to nine months of base salary for our Chief Executive Officer, and six
months of base salary for our other named executive officers, and (ii) a monthly cash payment for up to
nine months for our Chief Executive Officer and up to six months for our other named executive officers
equal to the monthly contribution we would have made to provide health insurance to the named executive
officer if he or she had remained employed by us. Pursuant to the CEO Severance Plan, our Chief
Executive Officer is also entitled to such benefits upon a resignation of employment for “good reason” (as
defined in the CEO Severance Plan) outside of the change in control period. In addition, upon a
(i) termination of employment by us other than due to cause, death or disability or (ii) a resignation of
employment for “good reason”, in each case, outside of the change in control period, our Chief Executive
Officer will be entitled to 12 months of acceleration of vesting for outstanding and unvested time-based
equity awards.
The Executive Severance Plans also provide that upon a (i) termination of employment by us other
than due to cause, death or disability or (ii) a resignation of employment for “good reason” (as defined in
the applicable Executive Severance Plan except that for our Chief Operating Officer, “good reason” will be
as defined in his employment offer letter), in each case, within the change in control period, an eligible
participant will be entitled to receive, in lieu of the payments and benefits above and subject to the
execution and delivery of an effective release of claims in our favor, (1) a lump sum cash payment equal to
18 months of base salary for our Chief Executive Officer and 12 months of base salary for our other named
executive officers, (2) a monthly cash payment for up to 18 months for our Chief Executive Officer and up
to 12 months for our other named executive officers equal to the monthly contribution we would have
made to provide health insurance to the named executive officer if he or she had remained employed by
us, and (3) full accelerated vesting of all outstanding and unvested equity awards held by our named
executive officers; provided, that the performance conditions applicable to any stock-based awards subject
to performance conditions will be deemed satisfied at the target level specified in the terms of the
applicable award agreement.
The payments and benefits provided under the Executive Severance Plans in connection with a
change in control may not be eligible for a federal income tax deduction by us pursuant to Section 280G of
the Code. These payments and benefits may also subject an eligible participant, including the named
executive officers, to an excise tax under Section 4999 of the Code. If the payments or benefits payable to
an eligible participant in connection with a change in control would be subject to the excise tax imposed
under Section 4999 of the Code, then those payments or benefits will be reduced if such reduction would
result in a higher net after-tax benefit to him or her.
53
P
r
o
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Other Change in Control and Severance Arrangements
The following table presents information concerning estimated payments and benefits that would be
provided in the circumstances described above for each of the named executive officers serving as of the
end of the fiscal year ending December 31, 2020. The payments and benefits set forth below are estimated
assuming that the termination or change in control event occurred on the last business day of our fiscal
year ending December 31, 2020 using the closing market price of our stock on that date. Actual payments
and benefits could be different if such events were to occur on any other date or at any other price or if any
other assumptions are used to estimate potential payments and benefits.
Qualifying Termination Not in Connection
with a Change in Control(1)
Qualifying Termination in Connection
with a Change in Control(2)
Cash
Severance
($)
Continued
Benefits
($)
Equity
Acceleration
($)(3)(4)
Total
($)
Cash
Severance
($)
Continued
Benefits
($)
Equity
Acceleration
($)(3)(5)
Total
($)
Name
Jeff Lawson . . . . . . . . . . .
Khozema Shipchandler . .
George Hu . . . . . . . . . . . .
Chee Chew . . . . . . . . . . . .
Karyn Smith . . . . . . . . . . .
100,275(6)
312,000(11)
335,500(11)
231,000(11)
255,000(11)
13,786(7)
9,262(12)
9,524(12)
9,524(12)
6,261(12)
55,321,623(8) 55,435,684
321,262
345,024
240,524
261,261
—
—
—
—
200,550(9)
624,000(13)
671,000(13)
462,000(13)
510,000(13)
27,573(10) 104,143,370
61,696,512
18,525(14)
86,199,875
19,048(14)
71,202,072
19,048(14)
25,403,562
12,521(14)
104,371,493
62,339,037
86,889,923
71,683,120
25,926,083
(1) A “qualifying termination” means a termination other than due to cause, death or disability (or a resignation for good reason, for
Mr. Lawson) and “not in connection with a change in control” means outside of the change in control period.
(2) A “qualifying termination” means a termination other than due to cause, death or disability or a resignation for good reason and
“in connection with a change in control” means within the change in control period. Assumes that in connection with the change
in control, outstanding equity awards would have otherwise been assumed, substituted or continued by the successor entity.
(3) Represents the market value of the shares underlying the stock options and RSUs as of December 31, 2020, based on the closing
price of our Class A common stock, as reported on The New York Stock Exchange, of $338.50 per share on December 31, 2020.
(4) See “—Other Compensation Policies and Practices—Death Equity Acceleration Policy” which discusses the treatment of equity
awards upon the termination due to death of an employee’s or non-employee director’s employment or other service relationship
with the Company or any of its subsidiaries.
(5) Represents acceleration of vesting of 100% of the total number of shares underlying outstanding and unvested stock options and
RSUs.
(6) Represents nine months of our Chief Executive Officer’s annual base salary.
(7) Represents nine months of our contribution towards health insurance, based on our actual costs to provide health insurance to
our Chief Executive Officer immediately prior to termination.
(8) Represents 12 months of accelerated vesting for outstanding and unvested time-based equity awards.
(9) Represents 18 months of our Chief Executive Officer’s annual base salary.
(10) Represents 18 months of our contribution towards health insurance, based on our actual costs to provide health insurance to our
Chief Executive Officer immediately prior to termination.
(11) Represents six months of the applicable named executive officer’s annual base salary.
(12) Represents six months of our contribution toward health insurance, based on our actual costs to provide health insurance to the
applicable named executive officer immediately prior to termination.
(13) Represents 12 months of the applicable named executive officer’s annual base salary.
(14) Represents 12 months of our contribution towards health insurance, based on our actual costs to provide health insurance to the
applicable named executive officer immediately prior to termination.
CEO Pay Ratio
Pursuant to SEC rules, we are required to provide information regarding the relationship between the
annual total compensation of our Chief Executive Officer, and the median of the annual total
compensation of all of our employees (other than our Chief Executive Officer) for the year ended
December 31, 2020:
• the annual total compensation of our median employee was $186,671; and
54
• the annual total compensation of our Chief Executive Officer was $13,786,872, as reported in the
“Total Compensation” column in the “Summary Compensation Table” included in this proxy
statement.
Based on this information, for 2020, the ratio of the annual total compensation of our CEO to the
median of the annual total compensation of all our employees was 74:1. We believe this ratio is a
reasonable estimate calculated in a manner consistent with Item 402(u) of Regulation S-K under the
Exchange Act.
As a result of the increase in our number of employees from 2,905 employees as of December 31, 2019
to 4,629 employees as of December 31, 2020, we elected to identify a new median employee as of
December 31, 2020. In doing so, we used the same methodology we employed to identify the median
employee as of December 31, 2019. Specifically, as permitted by SEC rules, we reviewed total direct
compensation based on our consistently applied compensation measure, which we calculated as actual
salary paid to our employees for 2020, actual sales commission earned by our employees in 2020, and the
grant date fair value of equity awards granted to our employees in 2020. We used December 31, 2020 to
determine our employee population. In determining this population, we included all worldwide full-time
and part-time employees other than our Chief Executive Officer and excluded contractors or workers
employed through a third-party provider in our employee population. For employees paid in other than
U.S. dollars, we converted their compensation to U.S. dollars using the exchange rates used by us for
various purposes in effect on December 31, 2020 and did not make any cost-of-living adjustments to such
compensation. We did not annualize total direct compensation for employees employed by us for less than
the full fiscal year. Using our consistently applied compensation measure, we identified a median employee
who is a full-time U.S.-based salaried employee.
Once we selected the individual who represented the median employee, we then calculated the annual
total compensation for this employee using the same methodology we used for our named executive
officers in our 2020 Summary Compensation Table to yield the median annual total compensation
disclosed above.
The SEC’s rules for identifying the median employee and calculating the pay ratio based on that
employee’s annual total compensation allow companies to adopt a variety of methodologies, to apply
certain exclusions, and to make reasonable estimates and assumptions that reflect their employee
populations and compensation practices. We believe our methodologies are reasonable and best reflect
how we view these metrics. However, the pay ratio reported by other companies may not be comparable to
the pay ratio reported above, as other companies have different employee populations and compensation
practices and may utilize different methodologies, exclusions, estimates and assumptions in calculating
their own pay ratios.
COMPENSATION COMMITTEE REPORT
Our compensation committee has reviewed and discussed the section titled “Compensation
Discussion and Analysis” with management. Based on such review and discussion, our compensation
committee has recommended to the board of directors that the section titled “Compensation Discussion
and Analysis” be included in this proxy statement and incorporated by reference into our Annual Report
on Form 10-K for the fiscal year ended December 31, 2020.
Respectfully submitted by the members of our compensation committee of the board of directors:
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Compensation Committee
Elena Donio (Chair)
Richard Dalzell
Jeffrey Immelt
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EQUITY COMPENSATION PLAN INFORMATION
On February 1, 2019, in connection with our acquisition of SendGrid, Inc. (“SendGrid”), we assumed
the shares reserved and available for issuance under SendGrid’s Amended and Restated 2009 Equity
Incentive Plan (the “SendGrid 2009 Plan”), Amended and Restated 2012 Equity Incentive Plan (the
“SendGrid 2012 Plan”) and Amended and Restated 2017 Equity Incentive Plan (the “SendGrid 2017
Plan”), and such shares became available for issuance under our 2016 Plan. On November 2, 2020, in
connection with our acquisition of Segment, we assumed outstanding Segment stock options and RSUs
under Segment’s Fifth Amended and Restated 2013 Stock Option and Grant Plan (the “Segment 2013
Plan”). The following table provides information as of December 31, 2020 with respect to the shares of our
common stock that may be issued under our existing equity compensation plans. We will not grant equity
awards in the future under any of the equity compensation plans not approved by stockholders included in
the table below.
(a) Number of
Securities to be Issued
Upon Exercise of
Outstanding Options,
Warrants and Rights
(b) Weighted
Average
Exercise Price
of Outstanding
Options,
Warrants and
Rights
(c) Number of
Securities Remaining
Available for Future
Issuance Under
Equity Compensation
Plans (Excluding
Securities Reflected
in Column (a))
Plan Category
Equity compensation plans approved by
stockholders(1)
. . . . . . . . . . . . . . . . . . . . . . . . .
11,451,536
$53.5449(2)
23,883,486(3)
Equity compensation plans not approved by
stockholders(4)
. . . . . . . . . . . . . . . . . . . . . . . . .
1,698,081
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
13,149,617
38.3370
$49.7303
—
23,883,486
(1) Includes the following plans: our 2008 Plan, 2016 Plan, and our ESPP.
(2) Excludes shares that may be issued under RSUs as of December 31, 2020 since such shares subject to
RSU awards have no exercise price.
(3) As of December 31, 2020, a total of 23,883,486 shares of our Class A common stock were reserved for
issuance pursuant to the 2016 Plan. This number includes shares reserved and available for issuance
under the SendGrid 2009 Plan, the SendGrid 2012 Plan and the SendGrid 2017 Plan that we assumed,
which were approved by the stockholders of SendGrid, but not by a separate vote of our stockholders;
such shares became available for issuance under our 2016 Plan, but awards using such shares may not
be granted to individuals who were employed, immediately prior to the acquisition, by us or our
subsidiaries. This number excludes the 8,202,376 shares that were added to the 2016 Plan as a result of
the automatic annual increase on January 1, 2021. The 2016 Plan provides that the number of shares
reserved and available for issuance under the 2016 Plan will automatically increase each January 1,
beginning on January 1, 2017, by 5% of the outstanding number of shares of our Class A and Class B
common stock on the immediately preceding December 31 or such lesser number of shares as
determined by our compensation committee. This number will be subject to adjustment in the event of
a stock split, stock dividend or other change in our capitalization. The shares of Class A and Class B
common stock underlying any awards that are forfeited, cancelled, held back upon exercise or
settlement of an award to satisfy the exercise price or tax withholding, reacquired by us prior to
vesting, satisfied without the issuance of stock, expire or are otherwise terminated, other than by
exercise, under the 2016 Plan and the 2008 Plan will be added back to the shares of Class A common
stock available for issuance under the 2016 Plan (provided, that any such shares of Class B common
stock will first be converted into shares of Class A common stock). The Company no longer makes
grants under the 2008 Plan. As of December 31, 2020, a total of 4,941,281 shares of our Class A
common stock were available for future issuance pursuant to the ESPP, which number includes shares
56
subject to purchase during the current purchase period, which commenced on November 16, 2020
(the exact number of which will not be known until the purchase date on May 15, 2021) but excludes
the 1,640,475 shares that were added to the ESPP as a result of the automatic annual increase on
January 1, 2021. Subject to the number of shares remaining in the share reserve, the maximum
number of shares purchasable by any participant on any one purchase date for any purchase period,
including the current purchase period may not exceed 5,000 shares. The ESPP provides that the
number of shares reserved and available for issuance under the ESPP will automatically increase each
January 1, beginning on January 1, 2017, by the lesser of 1,800,000 shares of our Class A common
stock, 1% of the outstanding number of shares of our Class A and Class B common stock on the
immediately preceding December 31 or such lesser number of shares as determined by our
compensation committee. This number will be subject to adjustment in the event of a stock split, stock
dividend or other change in our capitalization.
(4) In connection with our acquisitions of SendGrid and Segment, we assumed outstanding SendGrid and
Segment options and RSUs. As of December 31, 2020, there were 445,496 shares issuable under such
outstanding SendGrid stock options (with a weighted-average exercise price of $22.1829) and 134,095
shares issuable under such outstanding SendGrid RSUs. As of December 31, 2020, there were 965,618
shares issuable under such outstanding Segment stock options (with a weighted-average exercise price
of $45.8402) and 152,872 shares issuable under such outstanding Segment RSUs. No further grants
may be made under any of these plans.
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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The following table sets forth certain information available to us with respect to the beneficial
ownership of our capital stock as of March 31, 2021, for:
• each of our named executive officers;
• each of our directors;
• all of our current directors and executive officers as a group; and
• each person known by us to be the beneficial owner of more than 5% of the outstanding shares of
our Class A or Class B common stock.
We have determined beneficial ownership in accordance with the rules of the SEC, and thus it
represents sole or shared voting or investment power with respect to our securities. Unless otherwise
indicated below, to our knowledge, the persons and entities named in the table have sole voting and sole
investment power with respect to all shares that they beneficially owned, subject to community property
laws where applicable.
We have based our calculation of percentage ownership of our common stock on 160,588,258 shares
of our Class A common stock and 10,343,302 shares of our Class B common stock outstanding on
March 31, 2021. We have deemed shares of our capital stock subject to stock options that are currently
exercisable or exercisable within 60 days of March 31, 2021 to be outstanding and to be beneficially owned
by the person holding the stock option for the purpose of computing the percentage ownership of that
person. We have deemed shares of our capital stock subject to RSUs for which the service condition has
been satisfied or would be satisfied within 60 days of March 31, 2021 to be outstanding and to be
beneficially owned by the person holding the RSUs for the purpose of computing the percentage
ownership of that person. However, we did not deem these shares subject to stock options or RSUs
outstanding for the purpose of computing the percentage ownership of any other person.
Unless otherwise indicated, the address of each beneficial owner listed in the table below is c/o Twilio
Inc., 101 Spear Street, First Floor, San Francisco, California 94105.
Name of Beneficial Owner
Shares
%
Shares
% Voting %† Ownership %
Shares Beneficially Owned
Class A
Class B
Named Executive Officers and Directors:
Jeff Lawson(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Khozema Shipchandler(2)
. . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
George Hu(3)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chee Chew(4)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Karyn Smith(5)
Richard Dalzell(6)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Byron Deeter(7)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Elena Donio(8)
Donna L. Dubinsky(9)
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jeff Epstein(10)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jeffrey Immelt(11) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deval Patrick . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Erika Rottenberg(12)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All executive officers and directors as a group
24,149
90,000
460,873
14,603
692,567
181,053
26,090
11,383
521,383
9,941
2,728
26,484
9,544
* 6,372,771 59.8
— —
*
— —
*
— —
*
*
*
*
*
— —
*
*
*
— —
*
— —
*
— —
*
— —
— —
*
*
18,752
15,300
7,337
24.0
*
*
*
*
*
*
*
*
*
*
—
*
(13 persons)(13):
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,963,986 1.2 6,520,972 60.5
24.9
58
4.0
*
*
*
*
*
*
*
*
*
*
—
*
4.9
Name of Beneficial Owner
Shares
%
Shares
% Voting %† Ownership %
Shares Beneficially Owned
Class A
Class B
5% Stockholders:
The Vanguard Group(14) . . . . . . . . . . . . . . . . . . . . . . . . . 10,510,398 6.5
BlackRock, Inc.(15) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,377,674 6.5
8,531,934 5.3
Morgan Stanley(16) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Prudential Financial, Inc.(17)
8,149,542 5.1
. . . . .
Amazon.com NV Investment Holdings LLC(18)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
John Wolthuis(19)
— — 4.0
— — 3.9
— — 3.2
— — 3.1
6.7
5.8
6.2
6.1
5.0
4.8
1.0
*
— — 1,768,346 17.1
— — 1,518,474 14.7
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* Represents beneficial ownership of less than one percent (1%) of the outstanding shares.
†
Percentage of total voting power represents voting power with respect to all shares of our Class A
common stock and Class B common stock, as a single class. The holders of our Class A common stock
are entitled to one vote per share, and the holders of our Class B common stock are entitled to ten
votes per share.
(1) Consists of (i) 78,838 shares of Class A common stock held of record by Mr. Lawson, as trustee of the
Lawson Revocable Trust, (ii) 5,022,899 shares of Class B common stock held of record by
Mr. Lawson, as trustee of the Lawson Revocable Trust, (iii) 1,033,205 shares of Class B common stock
held of record by The Lawson 2014 Irrevocable Trust, J.P. Morgan Trust Company, as trustee, (iv)
375,673 shares of Class A common stock subject to outstanding stock options that are exercisable
within 60 days of March 31, 2021, (v) 316,667 shares of Class B common stock subject to outstanding
stock options that are exercisable within 60 days of March 31, 2021 and (vi) 6,362 shares of Class A
common stock issuable upon the settlement of RSUs releasable within 60 days of March 31, 2021.
(2) Consists of (i) 3,253 shares of Class A common stock held of record by Mr. Shipchandler, (ii) 4,420
shares of Class A common stock subject to outstanding stock options that are exercisable within 60
days of March 31, 2021 and (iii) 6,930 shares of Class A common stock issuable upon the settlement of
RSUs releasable within 60 days of March 31, 2021.
(3) Consists of (i) 8,188 shares of Class A common stock held of record by Mr. Hu, (ii) 675,360 shares of
Class A common stock subject to outstanding stock options that are exercisable within 60 days of
March 31, 2021 and (iii) 9,019 shares of Class A common stock issuable upon the settlement of RSUs
releasable within 60 days of March 31, 2021.
(4) Consists of (i) 29,338 shares of Class A common stock held of record by Mr. Chew, (ii) 146,639 shares
of Class A common stock subject to outstanding stock options that are exercisable within 60 days of
March 31, 2021 and (iii) 5,076 shares of Class A common stock issuable upon the settlement of RSUs
releasable within 60 days of March 31, 2021.
(5) Consists of (i) 662 shares of Class A common stock held of record by Ms. Smith, (ii) 5,603 shares of
Class A common stock held of record by Ms. Smith, as trustee of The Karyn Smith Revocable Trust u/
a/d 9/15/06, amended 12/23/11, (iii) 1,172 shares of Class B common stock held of record by
Ms. Smith, as trustee of The Karyn Smith Revocable Trust u/a/d 9/15/06, amended 12/23/11, (iv)
17,900 shares of Class A common stock subject to outstanding stock options that are exercisable
within 60 days of March 31, 2021, (v) 22,977 shares of Class B common stock subject to outstanding
stock options that are exercisable within 60 days of March 31, 2021 and (vi) 1,925 shares of Class A
common stock issuable upon the settlement of RSUs releasable within 60 days of March 31, 2021.
(6) Consists of (i) 11,383 shares of Class A common stock held of record by Mr. Dalzell and (ii) 90,000
shares of Class B common stock subject to outstanding stock options that are exercisable within 60
days of March 31, 2021.
59
(7) Consists of (i) 14,123 shares of Class A common stock held of record by Mr. Deeter and (ii) 507,260
shares of Class A common stock held of record by Byron B. Deeter and Allison K. Deeter Trustees
TD July 28, 2000.
(8) Consists of (i) 9,941 shares of Class A common stock held of record by Ms. Donio and (ii) 18,752
shares of Class B common stock held of record by Ms. Donio.
(9) Consists of (i) 2,660 shares of Class A common stock held of record by Ms. Dubinsky and (ii) 68
shares of Class A common stock held of record by Leonard Shustek and Donna Dubinsky, Trustees,
Shustek-Dubinsky Family Trust dated 8/1/04.
(10) Consists of 26,484 shares of Class A common stock held of record by Mr. Epstein, as Trustee of the
Epstein Family Revocable Trust.
(11) Consists of 9,544 shares of Class A common stock held of record by Mr. Immelt.
(12) Consists of (i) 7,337 shares of Class A common stock held of record by Ms. Rottenberg, as trustee of
the Erika Rottenberg Revocable Trust and (ii) 15,300 shares of Class B common stock held of record
by Ms. Rottenberg, as trustee of the Erika Rottenberg Revocable Trust.
(13) Consists of (i) 714,682 shares of Class A common stock held of record, (ii) 6,091,328 shares of Class B
common stock held of record, (iii) 1,219,992 shares of Class A common stock subject to outstanding
stock options that are exercisable within 60 days of March 31, 2021, (iv) 429,644 shares of Class B
common stock subject to outstanding stock options that are exercisable within 60 days of March 31,
2021 and (v) 29,312 shares of Class A common stock issuable upon the settlement of RSUs releasable
within 60 days of March 31, 2021.
(14) Based on information reported by The Vanguard Group on Schedule 13G/A filed with the SEC on
February 10, 2021. Of the shares of Class A common stock beneficially owned, The Vanguard Group
reported that it has sole dispositive power with respect to 10,187,051 shares, shared dispositive power
with respect to 323,347 shares, sole voting power with respect to no shares and shared voting power
with respect to 138,701 shares. The Vanguard Group listed their address as 100 Vanguard Blvd.,
Malvern, Pennsylvania 19355.
(15) Based on information reported by BlackRock, Inc. on Schedule 13G/A filed with the SEC on
February 1, 2021. Of the shares of Class A common stock beneficially owned, Blackrock, Inc. reported
that it has sole dispositive power with respect to 10,377,674 shares and sole voting power with respect
to 9,278,606. BlackRock, Inc. listed its address as 55 East 52nd Street, New York, NY 10055.
(16) Based on information reported by Morgan Stanley and Morgan Stanley Investment Management Inc.
on Schedule 13G/A filed with the SEC on February 12, 2021. Of the shares of Class A common stock
beneficially owned, Morgan Stanley and Morgan Stanley Investment Management Inc. reported that
they have shared dispositive power with respect to 8,531,934 shares and shared voting power with
respect to 7,765,097 shares. Morgan Stanley and Morgan Stanley Investment Management Inc. listed
their address as 1585 Broadway, New York, NY 10036.
(17) Based on information reported by Prudential Financial, Inc. on Schedule 13G filed with the SEC on
February 9, 2021. Of the shares of Class A common stock beneficially owned, Prudential Financial,
Inc. reported that it has sole dispositive power with respect to 250,356 shares, shared dispositive power
with respect to 7,792,309 shares, sole voting power with respect to 250,356 shares and shared voting
power with respect to 7,470,357 shares. Prudential Financial, Inc. listed its address as 751 Broad
Street, Newark, New Jersey 07102-3777.
(18) Based on shares held of record by Amazon.com NV Investment Holdings LLC as of March 31, 2021
and registered with our transfer agent. Amazon NV Investment Holdings LLC’s address is listed as
410 Terry Avenue North, Seattle, WA 98109.
(19) Consists of 1,518,474 shares of Class B common stock held of record by Mr. Wolthuis.
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CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS
In addition to the compensation arrangements, including employment, termination of employment
and change in control arrangements, discussed in the section titled “Executive Compensation” the
following is a description of each transaction since the beginning of our last fiscal year, and each currently
proposed transaction in which:
• we have been or are to be a participant;
• the amount involved exceeded or exceeds $120,000; and
• any of our directors, executive officers, or holders of more than 5% of our capital stock, or any
immediate family member of, or person sharing the household with, any of these individuals, had or
will have a direct or indirect material interest.
Investors’ Rights Agreement
We are party to an investors’ rights agreement which provides, among other things, that certain
holders of our capital stock have the right to demand that we file a registration statement or request that
their shares of our capital stock be covered by a registration statement that we are otherwise filing. The
parties to the investors’ rights agreement include entities affiliated with Jeff Lawson, our Chief Executive
Officer and current director, an entity affiliated with Jeff Epstein, our current director, Evan Cooke, a
former director, and Amazon.com NV Investment Holdings LLC and John Wolthuis, holders of more than
5% of our Class B common stock.
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Proposed Sublease with Numenta
In the second quarter of fiscal year 2021, we expect to enter into a sublease with Numenta, Inc.
(“Numenta”), whereby we will sublease 2,420 square feet of our unoccupied Redwood City office space to
Numenta. Donna Dubinsky, a member of our board of directors, serves as the Chief Executive Officer and
a director of Numenta. We expect that the sublease will be entered into on terms no less favorable than
terms generally available to an unaffiliated third party under the same or similar circumstances and at
market rates. The term of the sublease will be for 12 months commencing on August 1, 2021, with
Numenta having the option to renew for two 12-month extension periods. The rent will be initially set at
$18,225 per month, and if Numenta opts to renew the sublease the rent for the first and second 12-month
extension periods includes set increases at $18,771.75 per month and $19,334.90 per month, respectively. If
such options to renew are exercised by Numenta, the aggregate payments expected to be made under the
sublease over the 36 month period is approximately $675,979.80, which is in compliance with the NYSE
director independence standards and does not exceed the greater of $1 million or 2% of Numenta’s
consolidated gross revenues.
Other Transactions
We have granted stock options and RSUs to our named executive officers and certain of our directors.
See the section titled “Executive Compensation—Individual Compensation Arrangements—Long-Term
Incentive Compensation”, “Executive Compensation—Outstanding Equity Awards at Fiscal Year-End
Table” and “Board of Directors and Corporate Governance—Non-Employee Director Compensation” for
a description of these stock options and RSUs.
We have entered into severance and change in control arrangements with certain of our executive
officers pursuant to employment offer letters and/or our severance plan that, among other things, provides
for certain severance and change in control payments and benefits. See the sections titled “Executive
Compensation—Post-Employment Compensation Arrangements” and “Executive Compensation—
Potential Payments Upon Termination or Change in Control.”
61
Other than as described above under this section titled “Certain Relationships and Related Party
Transactions,” since January 1, 2020, we have not entered into any transactions, nor are there any currently
proposed transactions, between us and a related party where the amount involved exceeds, or would
exceed, $120,000, and in which any related person had or will have a direct or indirect material interest.
We believe the terms of the transactions described above were comparable to terms we could have
obtained in arm’s-length dealings with unrelated third parties.
Indemnification of Officers and Directors
Our amended and restated certificate of incorporation contains provisions that limit the liability of
our directors for monetary damages to the fullest extent permitted by Delaware law. Consequently, our
directors will not be personally liable to us or our stockholders for monetary damages for any breach of
fiduciary duties as directors, except liability for the following:
• any breach of their duty of loyalty to our Company or our stockholders;
• any act or omission not in good faith or that involves intentional misconduct or a knowing violation
of law;
• unlawful payments of dividends or unlawful stock repurchases or redemptions as provided in
Section 174 of the Delaware General Corporation Law; or
• any transaction from which they derived an improper personal benefit.
Any amendment to, or repeal of, these provisions will not eliminate or reduce the effect of these
provisions in respect of any act, omission or claim that occurred or arose prior to that amendment or
repeal. If the Delaware General Corporation Law is amended to provide for further limitations on the
personal liability of directors of corporations, then the personal liability of our directors will be further
limited to the greatest extent permitted by the Delaware General Corporation Law.
In addition, our second amended and restated bylaws provide that we will indemnify, to the fullest
extent permitted by law, any person who is or was a party or is threatened to be made a party to any action,
suit or proceeding by reason of the fact that he or she is or was one of our directors or officers or is or was
serving at our request as a director or officer of another corporation, partnership, joint venture, trust or
other enterprise. Our second amended and restated bylaws provide that we may indemnify our employees
and agents to the extent not prohibited by the Delaware General Corporation Law or other applicable law.
Our second amended and restated bylaws also provide that we must advance expenses incurred by or on
behalf of a director or officer in advance of the final disposition of any action or proceeding, subject to
limited exceptions.
Further, we have entered into indemnification agreements with each of our directors and executive
officers that may be broader than the specific indemnification provisions contained in the Delaware
General Corporation Law. These indemnification agreements require us, among other things, to indemnify
our directors and executive officers against liabilities that may arise by reason of their status or service.
These indemnification agreements also require us to advance all expenses incurred by the directors and
executive officers in investigating or defending any such action, suit or proceeding. We believe that these
agreements are necessary to attract and retain qualified individuals to serve as directors and executive
officers.
The limitation of liability and indemnification provisions that are included in our amended and
restated certificate of incorporation, second amended and restated bylaws and in indemnification
agreements that we have entered into with our directors and executive officers may discourage
stockholders from bringing a lawsuit against our directors and executive officers for breach of their
fiduciary duties. They may also reduce the likelihood of derivative litigation against our directors and
executive officers, even though an action, if successful, might benefit us and other stockholders. Further, a
62
stockholder’s investment may be adversely affected to the extent that we pay the costs of settlement and
damage awards against directors and executive officers as required by these indemnification provisions.
We have obtained insurance policies under which, subject to the limitations of the policies, coverage is
provided to our directors and executive officers against loss arising from claims made by reason of breach
of fiduciary duty or other wrongful acts as a director or executive officer, including claims relating to public
securities matters, and to us with respect to payments that may be made by us to these directors and
executive officers pursuant to our indemnification obligations or otherwise as a matter of law.
Certain of our non-employee directors may, through their relationships with their employers, be
insured and/or indemnified against certain liabilities incurred in their capacity as members of our board of
directors.
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to
directors, officers or persons controlling our Company pursuant to the foregoing provisions, we have been
informed that, in the opinion of the SEC, such indemnification is against public policy as expressed in the
Securities Act and is therefore unenforceable.
Policies and Procedures for Related Party Transactions
Our audit committee has the primary responsibility for reviewing and approving or disapproving
“related party transactions,” which are transactions between us and related persons in which the aggregate
amount involved exceeds or may be expected to exceed $120,000 and in which a related person has or will
have a direct or indirect material interest. Our policy regarding transactions between us and related
persons provides that a related person is defined as a director, executive officer, nominee for director or
greater than 5% beneficial owner of our Class A and Class B common stock or the capital stock of one or
more of our subsidiaries, in each case since the beginning of the most recently completed year, and any of
their immediate family members. Our audit committee charter provides that our audit committee shall
review and approve or disapprove any related party transactions.
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OTHER MATTERS
2020 Annual Report and SEC Filings
Our financial statements for the year ended December 31, 2020 are included in our annual report on
Form 10-K, which we will make available to stockholders at the same time as this proxy statement. Our
annual report and this proxy statement are posted on our website at https://investors.twilio.com and are
available from the SEC at its website at www.sec.gov. You may also obtain a copy of our annual report
without charge by sending a written request to Investor Relations, Twilio Inc., 101 Spear Street, First
Floor, San Francisco, California 94105.
*
*
*
The board of directors does not know of any other matters to be presented at the Annual Meeting. If
any additional matters are properly presented at the Annual Meeting, the persons named in the enclosed
proxy card will have discretion to vote shares they represent in accordance with their own judgment on
such matters.
It is important that your shares be represented at the Annual Meeting, regardless of the number of
shares that you hold. You are, therefore, urged to vote by telephone or by using the Internet as instructed
on the enclosed proxy card or execute and return, at your earliest convenience, the enclosed proxy card in
the envelope that has also been provided.
THE BOARD OF DIRECTORS
San Francisco, California
April 22, 2021
64
APPENDIX A
KEY BUSINESS METRICS AND NON-GAAP FINANCIAL MEASURE INFORMATION
Set forth below in this Appendix A is important information about how we measure Active Customer
Accounts and Dollar-Based Net Expansion Rate, as well as a reconciliation of our non-GAAP to GAAP
financial measures.
Number of Active Customer Accounts
We believe that the number of Active Customer Accounts is an important indicator of the growth of
our business, the market acceptance of our platform and future revenue trends. We define an Active
Customer Account at the end of any period as an individual account, as identified by a unique account
identifier, for which we have recognized at least $5 of revenue in the last month of the period. We believe
that use of our platform by customers at or above the $5 per month threshold is a stronger indicator of
potential future engagement than trial usage of our platform or usage at levels below $5 per month. In
the years ended December 31, 2020, 2019 and 2018, revenue from Active Customer Accounts represented
over 99% of total revenue in each period. A single organization may constitute multiple unique Active
Customer Accounts if it has multiple account identifiers, each of which is treated as a separate Active
Customer Account. Effective December 31, 2019, we round down the number of Active Customer
Accounts to the nearest thousand.
Dollar-Based Net Expansion Rate
Our ability to drive growth and generate incremental revenue depends, in part, on our ability to
maintain and grow our relationships with existing Active Customer Accounts and to increase their use of
the platform. An important way in which we have historically tracked performance in this area is by
measuring the Dollar-Based Net Expansion Rate for Active Customer Accounts. Our Dollar-Based Net
Expansion Rate increases when such Active Customer Accounts increase their usage of a product, extend
their usage of a product to new applications or adopt a new product. Our Dollar-Based Net Expansion
Rate decreases when such Active Customer Accounts cease or reduce their usage of a product or when we
lower usage prices on a product. As our customers grow their businesses and extend the use of our
platform, they sometimes create multiple customer accounts with us for operational or other reasons. As
such, for reporting periods starting with the three months ended December 31, 2016, when we identify a
significant customer organization (defined as a single customer organization generating more than 1% of
revenue in a quarterly reporting period) that has created a new Active Customer Account, this new Active
Customer Account is tied to, and revenue from this new Active Customer Account is included with, the
original Active Customer Account for the purposes of calculating this metric. We believe that measuring
Dollar-Based Net Expansion Rate provides a more meaningful indication of the performance of our
efforts to increase revenue from existing customers.
For historical periods through December 31, 2019, our Dollar-Based Net Expansion Rate compared
the revenue from Active Customer Accounts, other than large Active Customer Accounts that have never
entered into 12-month minimum revenue commitment contracts with us, in a quarter to the same quarter
in the prior year. For reporting periods starting with the three months ended March 31, 2020, our Dollar-
Based Net Expansion Rate compares the revenue from all Active Customer Accounts in a quarter to the
same quarter in the prior year. To calculate the Dollar-Based Net Expansion Rate, we first identify the
cohort of Active Customer Accounts that were Active Customer Accounts in the same quarter of the prior
year. The Dollar-Based Net Expansion Rate is the quotient obtained by dividing the revenue generated
from that cohort in a quarter, by the revenue generated from that same cohort in the corresponding
quarter in the prior year. When we calculate Dollar-Based Net Expansion Rate for periods longer than
one quarter, we use the average of the applicable quarterly Dollar-Based Net Expansion Rates for each of
the quarters in such period. As a result of the change in calculation of Dollar-Based Net Expansion Rate,
A-1
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unless specifically identified as being calculated based on total revenue, any Dollar-Based Net Expansion
Rates disclosed by us in our SEC filings, press releases and presentations prior to the date of our press
release for the three months ended March 31, 2020, will not be directly comparable to our Dollar-Based
Net Expansion Rates going forward.
Non-GAAP Financial Measures
We use the following non-GAAP financial information, collectively, to evaluate our ongoing
operations and for internal planning and forecasting purposes. We believe that non-GAAP financial
information, when taken collectively, may be helpful to investors because it provides consistency and
comparability with past financial performance, facilitates period-to-period comparisons of results of
operations, and assists in comparisons with other companies, many of which use similar non-GAAP
financial information to supplement their GAAP results. Non-GAAP financial information is presented
for supplemental informational purposes only, should not be considered a substitute for financial
information presented in accordance with generally accepted accounting principles, and may be different
from similarly-titled non-GAAP measures used by other companies. Whenever we use a non-GAAP
financial measure, a reconciliation is provided to the most closely applicable financial measure stated in
accordance with generally accepted accounting principles. Investors are encouraged to review the related
GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most
directly comparable GAAP financial measures.
Non-GAAP Income (Loss) from Operations and Non-GAAP Operating Margin
For the periods presented, we define non-GAAP income (loss) from operations and non-GAAP
operating margin as GAAP loss from operations and GAAP operating margin, respectively, adjusted to
exclude, as applicable, certain expenses as presented in the table below:
Reconciliation:
Loss from operations . . . . . . . . . . . . . . . . . . .
Non-GAAP adjustments:
Stock-based compensation . . . . . . . . . . . . .
Amortization of acquired intangibles . . . .
Acquisition-related expenses . . . . . . . . . . .
Release of tax liability upon obligation
settlement
. . . . . . . . . . . . . . . . . . . . . . . .
Charitable contributions . . . . . . . . . . . . . .
Legal settlements/accruals . . . . . . . . . . . . .
Gain on lease termination . . . . . . . . . . . . .
Payroll taxes related to stock-based
Year Ended December 31,
2020
2019
2018
2017
2016
(In thousands)
$(492,901)
$(369,785)
$(115,235)
$(66,074)
$(41,315)
361,911
98,494
21,765
—
18,993
—
—
264,318
72,807
15,713
—
—
—
—
93,273
7,170
4,481
—
7,121
1,710
—
49,619
5,620
310
(13,365)
1,172
—
(295)
24,225
880
499
(805)
3,860
—
—
compensation . . . . . . . . . . . . . . . . . . . . .
27,389
15,188
5,617
2,950
434
Non-GAAP income (loss) from
operations . . . . . . . . . . . . . . . . . . . . . .
$ 35,651
$
(1,759)
$
4,137
$(20,063)
$(12,222)
Non-GAAP operating margin . . . . . . . .
2%
—%
1%
(5)%
(4)%
A-2
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT 1934
‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2020
For the transition period from to
Commission File Number: 001-37806
TWILIO INC.
(Exact name of registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation or organization)
26-2574840
(I.R.S. Employer Identification Number)
101 Spear Street, First Floor
San Francisco, California 94105
(Address of principal executive offices) (Zip Code)
(415) 390-2337
(Registrant’s telephone number, including area code)
Securities registered pursuant to Section 12(b) of the act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Class A Common Stock, par value $0.001 per share
TWLO
Securities registered pursuant to Section 12(g) of the Act: None
The New York Stock Exchange
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act: Yes È No ‘
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act: Yes ‘ No È
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90 days. Yes È No ‘
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted
pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the
registrant was required to submit such files). Yes È No ‘
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller
reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”, “smaller
reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Non-accelerated filer ‘
Accelerated filer ‘
Large accelerated filer È
Smaller reporting company ‘
Emerging growth company ‘
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for
complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ‘
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the
effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by
the registered public accounting firm that prepared or issued its audit report. È
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ‘ No È
The aggregate market value of stock held by non-affiliates as of June 30, 2020 (the last business day of the registrant’s most
recently completed second quarter) was $20.8 billion based upon $219.4 per share, the closing price on June 30, 2020 on the New
York Stock Exchange. Determination of stock ownership by non-affiliates was made solely for the purpose of responding to this
requirement and the registrant is not bound by this determination for any other purpose.
On February 23, 2021, 160,030,533 shares of the registrant’s Class A common stock and 10,447,302 shares of registrant’s Class B
common stock were outstanding.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the registrant’s definitive Proxy Statement for the 2021 Annual Meeting of Stockholders are incorporated herein by
reference in Part III of this Annual Report on Form 10-K to the extent stated herein. Such Proxy Statement will be filed with the
Securities and Exchange Commission within 120 days of the registrant’s fiscal year ended December 31, 2020.
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TWILIO INC.
Annual Report on Form 10-K
For the Fiscal Year Ended December 31, 2020
TABLE OF CONTENTS
PART I
Item 1.
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1A. Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 1B. Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 2.
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 3.
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 4. Mine Safety Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer
Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 6.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 7A. Quantitative and Qualitative Disclosures About Market Risk . . . . . . . . . . . . . . . . . . . . . . .
Item 8.
Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9A. Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 9B. Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART III
Item 10. Directors, Executive Officers and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 11. Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 13. Certain Relationships and Related Transactions and Director Independence . . . . . . . . . .
Item 14. Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
PART IV
Item 15. Exhibits, Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Item 16. Form 10-K Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Special Note Regarding Forward-Looking Statements
This Annual Report on Form 10-K contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the
Securities Exchange Act of 1934, as amended (the “Exchange Act”), which statements involve substantial
risks and uncertainties. Forward-looking statements generally relate to future events or our future
financial or operating performance. In some cases, you can identify forward-looking statements because
they contain words such as “may,” “can,” “will,” “would,” “should,” “expects,” “plans,” “anticipates,”
“could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “forecasts,”
“potential,” or “continue” or the negative of these words or other similar terms or expressions that concern
our expectations, strategy, plans or intentions. Forward-looking statements contained in this Annual
Report on Form 10-K include, but are not limited to, statements about:
• the impact of the coronavirus disease of 2019 (“COVID-19”) pandemic on the global economy, our
customers, employees and business;
• our future financial performance, including our revenue, cost of revenue, gross margin and
operating expenses, ability to generate positive cash flow and ability to achieve and sustain
profitability;
• anticipated technology trends, such as the use of and demand for cloud communications;
• our ability to continue to build and maintain credibility with the global software developer
community;
• our ability to attract and retain customers to use our products;
• the evolution of technology affecting our products and markets;
• our ability to introduce new products and enhance existing products;
• our ability to comply with modified or new industry standards, laws and regulations applying to our
business, including the General Data Protection Regulation (“GDPR”), the Schrems II decision
invalidating the EU-US Privacy Shield, the California Consumer Privacy Act of 2018 (“CCPA”) and
other privacy regulations that may be implemented in the future, and Signature-based Handling of
Asserted Information Using toKENs (“SHAKEN”) and Secure Telephone Identity Revisited
(“STIR”) standards (together, “SHAKEN/STIR”) and other robocalling prevention and anti-spam
standards and increased costs associated with such compliance;
• our ability to optimize our network service provider coverage and connectivity;
• our ability to manage changes in network service provider fees that we pay in connection with the
delivery of communications on our platform;
• our ability to work closely with email inbox service providers to maintain deliverability rates;
• our ability to pass on our savings associated with our platform optimization efforts to our
customers;
• the impact and expected results from changes in our relationship with our larger customers;
• our ability to attract and retain enterprises and international organizations as customers for our
products;
• our ability to form and expand partnerships with technology partners and consulting partners;
• our ability to successfully enter into new markets and manage our international expansion;
• the attraction and retention of qualified employees and key personnel;
2
• our ability to effectively manage our growth and future expenses and maintain our corporate
culture;
• our ability to compete effectively in an intensely competitive market;
• the sufficiency of our cash and cash equivalents to meet our liquidity needs;
• our anticipated investments in sales and marketing, research and development and additional
systems and processes to support our growth;
• our ability to maintain, protect and enhance our intellectual property;
• our ability to successfully defend litigation brought against us;
• our ability to service the interest on our convertible notes and repay such notes, to the extent
required;
• our customers’ and other platform users’ violation of our policies or other misuse of our platform;
• our expectations about the impact of natural disasters and public health epidemics, such as
COVID-19 on our business, results of operations and financial condition and on our customers,
employees, vendors and partners; and
• our ability to successfully integrate and realize the benefits of our past or future strategic
acquisitions or investments, including our acquisitions of Segment.io, Inc. (“Segment”) and
SendGrid, Inc. (“SendGrid”).
We caution you that the foregoing list may not contain all of the forward-looking statements made in
this Annual Report on Form 10-K.
You should not rely upon forward-looking statements as predictions of future events. We have based
the forward-looking statements contained in this Annual Report on Form 10-K primarily on our current
expectations and projections about future events and trends that we believe may affect our business,
financial condition, results of operations and prospects. The outcome of the events described in these
forward-looking statements is subject to risks, uncertainties and other factors described in “Summary of
Risk Factors and Uncertainties Associated with Our Business” below, in Part I, Item 1A, “Risk Factors”,
and elsewhere in this Annual Report on Form 10-K. Moreover, we operate in a very competitive and
rapidly changing environment. New risks and uncertainties emerge from time to time and it is not possible
for us to predict all risks and uncertainties that could have an impact on the forward-looking statements
contained in this Annual Report on Form 10-K. We cannot assure you that the results, events and
circumstances reflected in the forward-looking statements will be achieved or occur, and actual results,
events or circumstances could differ materially from those described in the forward-looking statements.
The forward-looking statements made in this Annual Report on Form 10-K relate only to events as of
the date on which the statements are made. We undertake no obligation to update any forward-looking
statements made in this Annual Report on Form 10-K to reflect events or circumstances after the date of
this Annual Report on Form 10-K or to reflect new information or the occurrence of unanticipated events,
except as required by law. We may not actually achieve the plans, intentions or expectations disclosed in
our forward-looking statements and you should not place undue reliance on our forward-looking
statements. Our forward-looking statements do not reflect the potential impact of any future acquisitions,
mergers, dispositions, joint ventures or investments we may make.
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Summary of Risk Factors and Uncertainties Associated with Our Business
Our business is subject to numerous risks and uncertainties outside of our control. One, or a
combination, of these risks and uncertainties could materially affect any of those matters as to which we
have made forward-looking statements and cause our actual results or an actual event or occurrence to
differ materially from those results or an event or occurrence described in a forward-looking statement.
Some of the principal risks associated with our business include the following:
• impact of global COVID-19 pandemic;
• new and unproven market for our products and platform;
• our rapid growth and ability to effectively manage our growth;
• fluctuations in our quarterly results and our ability to meet securities analysts’ and investors’
expectations;
• our ability to maintain and enhance our brand and increase market awareness of our company and
products;
• limitations on the use and adoption of our solutions due to privacy laws, data collection and transfer
restrictions and related domestic or foreign regulations;
• any loss of customers or decline in their use of our products;
• our ability to attract new customers in a cost-effective manner;
• our ability to develop enhancements to our products and introduce new products that achieve market
acceptance;
• our ability to compete effectively in the market in which we participate;
• our history of losses and uncertainty about our future profitability;
• our ability to increase adoption of our products by enterprises;
• our ability to expand our relationships with existing technology partner customers and add new
technology partner customers;
• significant risks associated with expansion of our international operations;
• compliance with applicable laws and regulations;
• telecommunications-related regulations and future legislative or regulatory actions;
• our ability to obtain or retain geographical, mobile, regional, local or toll-free numbers and to effectively
process requests to port such numbers in a timely manner due to industry regulations;
• our ability to adapt and respond effectively to rapidly changing technology, evolving industry standards,
changing regulations, and changing customer needs, requirements or preferences;
• our ability to provide monthly uptime service level commitments of up to 99.95% under our agreements
with customers;
• any breaches of our networks or systems, or those of AWS or our service providers;
• defects or errors in our products;
• any loss or decline in revenue from our largest customers;
• litigation by third parties for alleged infringement of their proprietary rights;
• exposure to substantial liability for intellectual property infringement and other losses from indemnity
provisions in various agreements;
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• our ability to integrate acquired businesses and technologies successfully or achieve the expected benefits
of such acquisitions;
• the loss of our senior management and other key employees;
• our use of open source software;
• our reliance on SaaS technologies from third parties;
• potentially adverse tax consequences on our global operations and structure
• excessive credit card or fraudulent activity;
• unfavorable conditions in our industry or the global economy;
• requirement of additional capital to support our business and its availability on acceptable terms, if at
all;
• exposure to foreign currency exchange rate fluctuations;
• our ability to use our net operating losses to offset future taxable income;
• our failure to maintain an effective system of disclosure controls and internal control over financial
reporting;
• the risks of pandemics, earthquakes, fire, floods and other natural catastrophic events and to
interruption by man-made problems such as power disruptions, computer viruses, data security breaches
or terrorism;
• volatility of the trading price of our Class A common stock;
• potential decline in the market price of our Class A common stock due to substantial future sales of
shares;
• requirement of a significant amount of cash to service our future debt; and,
• our ability to raise the funds necessary for cash settlement upon conversion of the Notes or to repurchase
the Notes for cash.
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Item 1.
Business
Overview
PART I
Software developers are reinventing nearly every aspect of business today. Yet as developers, we
repeatedly encountered an area where we could not innovate—communications. Because communication
is a fundamental human activity and vital to building great businesses, we wanted to incorporate
communications into our software applications, but the barriers to innovation were too high. Twilio was
started to solve this problem in 2008.
Twilio spent the last 12 years building the leading cloud communication platform, but
communications is just the beginning. Twilio’s vision is to be the leading customer engagement platform,
ultimately providing businesses with the holy grail—a single view of the customer journey. We believe the
future of customer engagement will be written in software, by the developers of the world—our customers.
Cloud platforms are a category of software that enable developers to build and manage applications
without the complexity of creating and maintaining the underlying infrastructure. These platforms have
arisen to enable a fast pace of innovation across a range of categories, such as computing and storage. We
are the leader in the cloud communications platform category. We enable developers to build, scale and
operate real-time customer engagement within software applications.
We offer a customer engagement platform with software designed to address specific use cases, like
account security and contact centers, and a set of Application Programming Interfaces (“APIs”) that
handles the higher-level communication logic needed for nearly every type of customer engagement. These
APIs are focused on the business challenges that a developer is looking to address, allowing our customers
to more quickly and easily build better ways to engage with their customers throughout their journey. We
also offer a set of APIs that enable developers to embed voice, messaging, video and email capabilities into
their applications, and are designed to support almost all the fundamental ways humans communicate,
unlocking innovators to address just about any communication market. The Super Network is our software
layer that allows our customers’ software to communicate with connected devices globally. It interconnects
with communications networks and inbox service providers around the world and continually analyzes data
to optimize the quality and cost of communications that flow through our platform. The Super Network
also contains a set of APIs giving our customers access to more foundational components of our platform,
like phone numbers.
In February 2019 we acquired SendGrid, Inc. (“SendGrid”), the leading email API platform. Email is
an important channel for businesses to communicate with their customers. Incorporating SendGrid’s
products into our platform allows us to enable businesses to engage with their customers via email
effectively and at scale.
In November 2020 we acquired Segment io, Inc. (“Segment”), the market-leading customer data
platform. Segment provides businesses a unified customer view to better understand their customers and
engage more effectively. The acquisition expands and strengthens use cases across customer service,
marketing, sales, product and analytics and accelerates Twilio’s journey to build the world’s leading
customer engagement platform.
We had over 221,000 Active Customer Accounts as of December 31, 2020, representing organizations
big and small, old and young, across nearly every industry, with one thing in common: they are competing
by using the power of software to build differentiated customer engagement experiences. With our
customer engagement platform, our customers are disrupting existing industries and creating new ones.
For example, our customers’ software applications use our platform to notify a diner when a table is ready,
provide enhanced application security through two-factor authentication, connect potential buyers to real
estate agents, and power large, omni-channel contact centers. The range of applications that developers
build with the Twilio platform has proven to be nearly limitless.
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Our goal is for Twilio to be in the toolkit of every software developer in the world. Because big ideas
often start small, we encourage developers to experiment and iterate on our platform. We love when
developers explore what they can do with Twilio, because one day they may have a business problem that
they will use our products to solve.
As our customers succeed, we share in their success primarily through our usage-based revenue
model. Our revenue grows as customers increase their usage of a product, extend their usage of a product
to new applications or adopt a new product. We believe the most useful indicator of this increased activity
from our existing customer accounts is our Dollar-Based Net Expansion Rate, which for historical periods
through December 31, 2019, compares the revenue from a cohort of Active Customer Accounts, other
than Variable Customer Accounts, in a period to the same period in the prior year. As previously
announced in our Annual Report on Form 10-K filed with the SEC on March 2, 2020, commencing with
the three-month period ended March 31, 2020, we calculate our Dollar-Based Net Expansion Rate by
comparing total revenue from a cohort of Active Customer Accounts in a period to the same period in the
prior year (the “New DBNE Definition”). Under the new DBNE Definition, our Dollar-Based Net
Expansion Rate was 137% and 135% for the years ended December 31, 2020 and 2019, respectively. See
Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Key Business Metrics—Dollar-Based Net Expansion Rate.”
Our Platform Approach
Twilio’s mission is to be the leading customer engagement platform. We enable developers to build,
scale and operate real-time communications within software applications, ultimately empowering every
developer and company to improve their interactions with their customers through software. We believe
that by giving developers the power to build with software at every level of their business we enable
businesses to create novel and creative new consumer experiences that delight their customers and enable
them to differentiate from their competitors.
Our platform approach enables developers to build this future. Using our software, developers are
able to incorporate communications into applications that span a range of industries and functionalities.
Our technology partner customers also embed our products in solutions they sell to other businesses.
Part of our core strategy is to provide a broad set of lower-level building blocks that can be used to
build practically any digital experience. By doing this, we allow developers’ creativity to flourish across the
widest set of use cases—some of which have not even been invented yet.
What are some of the common customer problems we are solving?
• Contact Center. Twilio gives companies complete control and flexibility to rapidly deploy remote
agents, digital channels, self-service and integrations for lower costs and higher productivity.
• Alerts & Notifications. From delivery notifications to critical emergency alerts, Twilio provides the
building blocks to develop critical communications across short message service (“SMS”), voice and
email channels.
• User Verification. Customers can use a globally optimized multi-channel user verification solution
to combat fraud, reduce fake user sign-ups and authorize sensitive account actions.
• Field services & contactless delivery. Our customers can use Twilio Conversations to ensure privacy
with masked communications, provide granular session control over user permissions, session
duration and roles and keep private information private.
• Customer Loyalty. Customers can send reminders about reward programs through email or SMS to
drive repeat purchases through loyalty incentives.
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• Twilio For Good. Twilio partners with nonprofit organizations through Twilio.org, our social impact
division, to use the power of communications to help solve social challenges, such as an SMS hotline
to fight human trafficking, an emergency volunteer dispatch system, appointment reminders for
medical visits in developing nations and more.
Our Platform
Segment Customer Data Platform
Our acquisition of Segment added the leading customer data platform to Twilio’s platform. While
every business needs a complete view of their customers, data is typically siloed across many disparate
systems. Segment’s platform and APIs allow companies to collect, clean and control their customer data,
providing a single view of customers across channels for more effective engagement. This insight enables
businesses to delight their customers with personalized, timely and impactful communications on the right
channel at the right time. The Segment platform includes:
• Connections. Collect event data from mobile apps, websites and servers with one API, then pull in
contextual data from cloud-based apps like customer relationship management (“CRM”), payment
systems and internal databases to build a unified picture of the customer.
• Personas. Use identity resolutions to take event data from across devices and channels, merge the
data together, and create unified customer profiles to build and enrich audiences, and activate
audiences across marketing tools with a single view of the customer.
• Privacy. Comply with laws and regulations, such as General Data Protection Regulation (“GDPR”)
and the California Consumer Privacy Act of 2018 (“CCPA”), using Segment’s privacy tools.
• Protocols. Standardize data collection to create a single source of truth for customer data that is
clean, consistent, and compliant, and adheres to a well thought out tracking plan.
Channel APIs
Our Channel APIs consist of software products that can be used individually or in combination to
build rich contextual communications within applications. We do not aim to provide complete business
solutions, rather to offer flexible building blocks that enable our customers to build what they need. Our
easy-to-use developer APIs provide a programmatic channel to access our software. Developers can utilize
our intuitive programming language, TwiML, to specify application functions, such as ,
and , leveraging our software to manage the complexity of executing the specified functions. Our
Channel APIs include:
Messaging
Twilio Programmable Messaging is an API to send and receive SMS, multimedia message service
(“MMS”) and over-the-top (“OTT”) (WhatsApp and Facebook Messenger) messages globally. It uses
intelligent sending features to ensure messages reliably reach end users wherever they are. Our customers
build use cases, such as appointment reminders, delivery notifications, order confirmations and customer
care. Programmable Messaging includes:
• SMS. Programmatically send and receive SMS messages around the world, supporting localized
languages in nearly every market. This includes support for the new 10-digit long code routes in the
United States (“U.S.”).
• MMS. Exchange picture messages and more over U.S. and Canadian phone numbers from
customer applications with built-in image transcoding and media storage.
• Toll-Free SMS. Send and receive text messages with the same toll-free number used for voice calls
in the U.S. and Canada.
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• High-Throughput Toll-Free SMS. Starting at 25 messages per second, High-Throughput Toll Free
SMS lets you send and receive a higher volume of messages with the same toll-free number used for
voice calls in the U.S. and Canada.
• OTT channels. Programmatically send, receive and track messages to messaging apps such as
WhatsApp and Facebook Messenger globally.
We charge on a per-message basis for most of our Programmable Messaging products.
Voice
Twilio Programmable Voice allows developers to build solutions to make and receive phone calls
globally. They can make, manage and route calls to a browser, an app, a phone or anywhere else one can
take a call. Developers can also incorporate advanced voice functionality such as text-to-speech,
conferencing, recording and transcription. Through advanced call control software, developers can build
customized applications that address use cases such as contact centers, call tracking and analytics solutions
and anonymized communications. Our voice software works over both the traditional public switched
telephone network (“PSTN”) and over Internet Protocol (“VoIP”). Programmable Voice includes:
• Twilio Voice. Initiate, receive and manage phone calls globally, end to end through traditional voice
technology or between web browsers and landlines or mobile phones.
• Call Recording. Securely record, store, transcribe and retrieve voice calls in the cloud.
• Global Conference. Integrate audio conferencing that intelligently routes calls through cloud data
centers in the closest geographic region to reduce latency.
• Voice Insights. Call quality and performance data at your fingertips. Beyond details of a single call,
every account on Twilio has access to the Voice Insights Dashboard, a powerful tool in Twilio
Console that provides out-of-the-box visibility to key performance indicators and data to
understand changes in call behavior.
• Media Streams. Allows for real-time access to the raw audio stream of your phone calls. Through
Media Streams you can fork the media of a phone call in real-time, effectively creating a copy of the
initial audio stream that can be routed to your own application or to a third party to power
advanced capabilities of your choosing.
• SHAKEN/STIR. Signature-based Handling of Asserted Information Using toKENs (“SHAKEN”)
and Secure Telephone Identity Revisited (“STIR”) standards (together, “SHAKEN/STIR”) is a
protocol mandated by the Federal Communications Commission (“FCC”) to combat the rise in
unwanted robocalls and unlawful caller ID spoofing. When adopted, carriers can present a trust
indicator, like “Caller Verified”, to recipients’ phones. SHAKEN/STIR is free to all Twilio
customers and allows them to increase answer rates for their calls by giving their calls the highest
attestation under the SHAKEN and STIR caller authentication framework.
• Programmable Voice Session Initiation Protocol (“SIP”) Interfaces. Enables voice infrastructure to
be augmented with cloud capabilities.
• Emergency Calling. Twilio’s Emergency Calling for SIP API enables emergency call routing to
Public Safety Answering Points (“PSAPs”) in the U.S., Canada and the United Kingdom (“UK”).
• Bring Your Own Carrier Trunking (“BYOC”). Enables connection of customer’s PSTN carrier to
Twilio’s programmable platform.
Email
The Twilio SendGrid Email API solves email delivery challenges at scale and ensures our customers’
email program lives up to their product experience. Our Email API provides the flexibility for our
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customers to build customized solutions, as well as helpful shortcuts to streamline integration and optimize
their inbox placement. Businesses use our email products for both marketing messages as well as
transactional emails, including shipping notifications, friend requests, password resets and sign-up
confirmations. Twilio SendGrid Email API includes:
• Integrations. Businesses can integrate our email API with multiple leading development
frameworks and client libraries, including Node.js, Ruby, Python, Go, Hypertext Preprocessor, Java
and C#.
• Internet Protocol (“IP”) Management. Domains and links can be customized, whether sending
from shared IP address pools or from a dedicated IP address, to improve reputation management
and delivery.
• Deliverability. Our real-time email address validation API checks email address legitimacy before
sending to improve deliverability.
• Sender Authentication. Our custom Sender Policy Framework and DomainKeys Identified Mail
record creation is designed to eliminate domain spoofing and phishing.
• Mobile support. Our deep linking functionality enables email engagement for mobile apps.
• Security. Our two-factor authentication, API key permissions and Event Webhook Security helps
enable secure management of our Email API by our customers.
Conversations
Twilio Conversations is a unified conversational API that is pre-integrated with SMS, MMS,
WhatsApp and Chat and supports cross-channel, multiparty conversations. It includes software that
support groups, cross-channel orchestration and conversation durations. This extends the functionality of
our Messaging channels and enables developers to use one API regardless of the channel their end-users
support.
Video
Programmable Video provides developers with the building blocks to add voice and video to web and
mobile applications. Developers can address multiple use cases such as video consultations, telemedicine,
distance learning, recruiting, social networking and more by using Programmable Video’s global cloud
infrastructure to build on WebRTC. They can use our JavaScript, iOS or Android SDKs, quickstarts and
open source sample code to launch applications in minutes, then customize them to meet the unique needs
of their use case.
Solutions
As we observe the customer use cases that are most common and the workflows our customers find
most challenging, we create Solutions. We bring these Solutions to a broader audience, including
non-technical customers, in the form of higher level APIs. These solutions are built on top of our Channel
APIs to offer more fully implemented functionality for a specific purpose, such as contact center or
two-factor authentication. This saves developers significant time in building their applications. The higher
level APIs in this layer of our platform are focused on addressing a massive opportunity to recreate and
modernize the field of customer engagement. We charge on a per-seat or per-use basis for our Solutions,
which include:
Contact Center
Businesses must continually adapt to stay ahead of customers’ changing expectations. Twilio Flex is
the industry’s only fully programmable contact center platform that allows companies to deploy a broad
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array of customer engagement channels while providing the tools to easily create, change or extend any
part of their custom solution. Twilio Flex enables businesses to rapidly deploy tailored cloud contact
centers free from the limitations of software-as-a-service (“SaaS”) applications.
User Verification
Online fraud has exploded from a minor nuisance to a major factor in how businesses operate today.
Twilio Verify is a managed solution that takes care of channel orchestration and management as well as
security and business logic. Using our two-factor authentication APIs (“Twilio Authy”), developers can
add an extra layer of security to their applications with second-factor passwords sent to a user via SMS,
voice, email or push notifications. Twilio Authy provides user authentication codes through a variety of
formats based on the developer’s needs. Codes can be delivered through the Authy app on registered
mobile phones, desktop or smart devices or via SMS and voice automated phone calls. In addition,
authentication can be determined through a push notification on registered smartphones. To allow
developers to know exactly who they are sending messages to, Twilio Lookup allows developers to validate
number format, device type and provider prior to sending messages or initiating calls.
Marketing Campaigns
Marketing Campaigns help digital marketers build and send email campaigns at scale and faster than
ever. With drag and drop editing, approachable automation and powerful contacts management,
Marketing Campaigns help marketers attract and retain customers more efficiently. Marketing Campaigns
include email design and templates, list management, dynamic content and email testing.
Super Network
While developers build applications with our software, Twilio manages the connections between the
internet and the global telecommunications network. We call this the Twilio Super Network and it is a
global network of connections with numerous carriers globally to provide connectivity in approximately 80
countries.
We do not own any physical network infrastructure. We use software to build a high performance
network that optimizes performance for our customers, provides resiliency and redundancy to our
platform and helps to minimize disruption from carrier delays or outages. Through handling massive
volumes of traffic, we are able to detect issues often before our customers or carrier partners do. We
receive real-time feedback on handset deliverability through a number of carriers and destinations and we
use this data for our own routing decisions.
The Twilio Super Network operates a 24/7 global operations center that constantly monitors the
carrier networks, alongside Twilio’s dedicated communications engineers who optimize for changing traffic
patterns. The Super Network also contains a set of APIs giving our customers access to more foundational
components of our platform, like phone numbers, and SIP Trunking. The Super Network features include:
• Phone Number Provisioning. Acquire local, national, mobile and/or toll-free phone numbers on
demand in approximately 80 countries and connect them into the customers’ applications.
• Short Codes. Typically five to six digit phone number used to send and receive a high-volume of
messages per second.
• Elastic SIP Trunking. Connect legacy voice applications to our Super Network over IP
infrastructure with globally available phone numbers and pay-as-you-go pricing. Twilio’s Emergency
Calling for SIP Trunking feature enables emergency call routing to PSAPs in the US, Canada and
the UK.
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• Interconnect. Connect privately to Twilio to enable enterprise grade security and quality of service
for Twilio Voice and Elastic SIP Trunking. We charge on a per-minute or per-phone number basis
for most of our Super Network products.
IoT
The most challenging aspect of connecting previously unconnected devices lies in making the
connection reliable and secure enough to perform and add value for years on end. Twilio’s IoT offerings
therefore make connectivity simpler and coding of connected devices more reliable so that our customers
can focus on building differentiated IoT experiences versus building and maintaining the required
infrastructure underneath. Our customers use Twilio IoT for use cases, such as asset or fleet tracking,
smart building management, consumer wearables (often pulling in other Twilio products such as Voice,
Video, and Flex), predictive maintenance and inventory management.
Our Business Model for Innovators
Our goal is to include Twilio in the toolkit of every developer in the world. Because big ideas often
start small, developers need the freedom and tools to experiment and iterate on their ideas.
In order to empower developers to experiment, our developer-first business model is low friction,
eliminating the upfront costs, time and complexity that typically hinder innovation. Additionally, our
model encourages experimentation and enables developers to grow as customers as their ideas succeed.
Developers can begin building with a free trial. They have access to self-service documentation and free
customer support to guide them through the process. Once developers determine that our software meets
their needs, they can flexibly increase consumption and pay based on usage. In short, we acquire
developers like consumers and enable them to spend like enterprises.
Our Growth Strategy
We are the leader in the cloud communications platform category based on revenue, market share
and reputation and intend to continue to set the pace for innovation. We will continue to invest
aggressively in our platform approach, which prioritizes increasing our reach and scale. We intend to
pursue the following growth strategies:
• Continue Significant Investment in our Technology Platform. We will continue to invest in building
new software capabilities and extending our platform to bring the power of contextual customer
engagement to a broader range of applications, geographies and customers. We have a substantial
research and development team, comprising approximately 42% of our headcount as of
December 31, 2020.
• Grow Our Developer Community and Accelerate Adoption. We will continue to enhance our
relationships with developers globally and seek to increase the number of developers on our
platform. In addition to adding new developers, we believe there is significant opportunity for
revenue growth from developers who already have registered accounts with us but have not yet built
their software applications with us, or whose applications are in their infancy and will grow with
Twilio into an Active Customer Account. As of December 31, 2020, we had more than 221,000
Active Customer Accounts on our platform.
• Increase Our International Presence. Our platform serves over 180 countries today, making it as
simple to communicate from São Paulo as it is from San Francisco. Customers outside the U.S. are
increasingly adopting our platform, and for the years ended December 31, 2020 and 2019, revenue
from international customer accounts accounted for 27% and 29% of our total revenue,
respectively. We are investing to meet the requirements of a broader range of global developers and
enterprises. We plan to grow internationally by continuing to expand our operations outside of the
U.S. and collaborating with international strategic partners.
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• Further Penetrate the Enterprises. We plan to drive greater awareness and adoption of Twilio from
enterprises across industries. We intend to further increase our investment in sales and marketing
to meet evolving enterprise needs globally, in addition to extending our enterprise-focused use
cases and platform capabilities, like our Twilio Enterprise Plan. Additionally, we believe there is
significant opportunity to expand our relationships with existing enterprise customers.
• Expand Our Partner Channel. Our Twilio Build partner program is focused on growing our
community of technology and consulting partners. Twilio Build’s ecosystem of partners offers
customers both packaged applications and consulting expertise that make it possible for any
customer to innovate with Twilio regardless of region, industry, business model or development
resources. To help our partners grow their businesses and innovate for their customers, this
program provides go-to-market support, certification and training programs and a partner success
team. We have relationships with a number of technology partner customers that embed our
products in the solutions that they sell to other businesses. We intend to expand our relationships
with existing technology partner customers and to add new technology partner customers. We plan
to invest in a range of initiatives to encourage increased collaboration with, and generation of
revenue from, technology partner customers. We have started developing relationships with
consulting partners who provide consulting and development services for organizations that have
limited software development expertise to build our platform into their software applications. We
intend to continue to invest in and develop the ecosystem for our solutions in partnership with
consulting partners to accelerate awareness and adoption of our platform.
• Selectively Pursue Acquisitions and Strategic Investments. We may selectively pursue acquisitions
and strategic investments in businesses and technologies that strengthen our platform. From 2015
through 2020, we made several acquisitions which have allowed us to expand our platform and
service offerings to include features such as a cloud-based API to seamlessly embed two-factor
authentication and phone verification into any application, Web Real-Time-Communication (“Web
RTC”) media processing technologies, contact center analytics, software mobile network
infrastructure and language recognition capabilities. In addition, our acquisition of SendGrid in
February 2019 allowed us to add a leading e-mail API platform to our product offerings and our
acquisition of Segment in November 2020 allowed us to add the market-leading customer data
platform to our product offerings.
The Twilio Magic
We believe there’s a unique spirit to Twilio, manifested in who we are and how we work together.
These are the principles we use to build an impactful, high growth business while staying true to ourselves.
Collectively, these principles guide how we act, how we make decisions and how we win.
How We Act
Be an Owner. Owners know their business, embracing the good news and the bad. Owners sweat the
details and “pick up the trash.” Owners think long term and spend money wisely.
Empower Others. We believe that unleashing human potential—both inside and outside our
company—is the key to our success. Be humble and realize it’s not just about us. Invest in each other.
No Shenanigans. Always act in an honest, direct and transparent way.
How We Make Decisions
Wear the Customer’s Shoes. Spend the time to deeply understand customers and solve problems
from their perspective. Earn trust through every interaction.
Write It Down. Our business is complex, so take the time to express yourself in prose—for your sake
and for the folks with whom you’re collaborating.
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Ruthlessly Prioritize. Prioritization helps break down complex problems and provides clarity in the
face of uncertainty. Decisions are progress, so make decisions with available information and keep
learning.
How We Win
Be Bold. We’re driven by a hunger to build a meaningful and impactful company. Embrace crazy
ideas and remember, every big idea starts small.
Be Inclusive. To achieve our goals, we need a diverse set of voices in the room. Build diverse teams
and seek out unique points of view.
Draw the Owl. There’s no instruction book, it’s ours to write. Figure it out, ship it and iterate. Invent
the future, but don’t wing it.
Don’t Settle. Expect the best from yourself and others, because there’s no feeling greater than being
proud of our work. Hire the best people for every role.
Twilio.org
We believe we can create greater social good through better communications. Through Twilio.org,
which is a part of our company and not a separate legal entity, we donate and discount our products to
nonprofits who use our products to engage their audience, expand their reach and focus on making a
meaningful change in the world. Twilio.org’s mission is to fuel communications that give hope, power, and
freedom with a 10-year goal to help one billion people every year. In 2015, we reserved 1% of our common
stock to fund our social impact at Twilio.org. In March 2019, we increased the Twilio.org share reserve by
203,658 shares of Class A common stock to account for a similar program previously operated by
SendGrid, Inc., one of our wholly owned subsidiaries, which we acquired in February 2019. Since 2015,
Twilio.org has made several donations consistent with its philanthropic goals, which were treated as
charitable contributions and recorded in general and administrative expenses in our consolidated
statements of operations included elsewhere in this Annual Report on Form 10-K. As of December 31,
2020, the total remaining shares of Class A common stock reserved for Twilio.org was 707,265.
Our Employees and Human Capital Resources
As of December 31, 2020, we had a total of 4,629 employees, including 1,369 employees located
outside of the U.S. None of our U.S. employees are represented by a labor union with respect to their
employment. Employees in certain of our non-U.S. subsidiaries have the benefits of collective bargaining
arrangements at the national level. We consider our relations with our employees to be good and have not
experienced interruptions of operations or work stoppages due to labor disagreements.
Diversity and Inclusion
At Twilio, we strive to build a diverse workforce, promote equity in our practices, and create inclusive
communities for all Twilions to thrive. Our mission is to foster an equitable approach to hiring, delivering
on a promise of equality for all in career development, compensation and growth, and to continuously
improve a sense of inclusion for everyone at Twilio. In the wake of this summer’s racial injustices, which
continue to plague the country, we created a Racial Justice and Equity accountability priority that included
a commitment to becoming an anti-racist company. We believe that a company culture focused on equity
and driving toward being anti-racist is a key driver in being better corporate citizens, creating a more
inclusive workplace, attracting the best talent, and ultimately delivering better business performance. Some
of the programs that came out of this accountability priority included “Be Inclusive” diversity and inclusion
training for People Managers. We also developed a “RiseUp” professional development program for our
top Black and Latinx managers. Our Black and Latinx managers also received an opportunity for
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professional coaching through the “Better Up Coaching” platform as a way to continue career
development. This platform provided access to coaches of color and various backgrounds to offer support
and development. We were also able to hire our first Chief Diversity Officer who sits on the executive
team, with a reporting line to our CEO.
In addition, we work hard to maintain and enhance our diverse and inclusive environment, creating a
workplace where people are highly valued and are empowered to do their best work. Our employee
resource groups, such as Black Twilions, Latinx @ Twilio, Remoties, Asians @ Twilio, Spectrum, the
Family Nest, Warriors, Twilipinos, Women @ Twilio, and Wonder offer our employees support,
mentoring and networking opportunities and help to foster a friendly and diverse workplace.
Compensation and Benefits
Twilio is committed to delivering a comprehensive compensation and benefits program that provides
support for all of our employees’ well-being. We provide competitive compensation and benefits to attract
and retain talented employees, including offering market-competitive salary, bonuses or sales commissions,
and equity. We generally offer full-time employees equity at the time of hire and through annual equity
grants, as well as provide an employee stock purchase plan, to foster a strong sense of ownership and
engage our employees in being committed to our long-term success.
We ensure that our compensation is fair for all employees, regardless of classifications, such as race
and gender. We routinely run a rigorous statistical analysis to ensure compensation is fair, taking into
account factors that should impact pay, like role, level, location and performance.
Our full-time employees are eligible to receive, subject to the satisfaction of certain eligibility
requirements, our comprehensive benefits package including our medical, dental and vision insurance and
life and disability insurance plans. In addition, we provide time off, as well as maintain a tax-qualified
401(k) retirement plan that provides eligible U.S employees with an opportunity to save for retirement on
a tax-advantaged basis. In 2020, we matched 50% of the first 6% of contributions by plan participants,
subject to annual contribution limits set forth in the Internal Revenue Code of 1986, as amended.
In structuring these benefit plans, we seek to provide an aggregate level of benefits that are
comparable to those provided by similar companies.
COVID-19 Response
To support employee well-being, Twilio established a number of new programs in response to the
COVID-19 pandemic and the transition to full-time work from home. We established No Meeting Fridays,
created flexible work schedule options, gave employees a home office stipend, a caregiver stipend, free
Care.com membership and paid time off through our COVID-19 Support Leave to care for themselves or
family members impacted by COVID-19.
Research and Development
Our research and development efforts are focused on building a trusted communications platform and
enhancing our existing products and developing new products.
Our research and development organization is built around small development teams. Our small
development teams foster greater agility, which enables us to develop new, innovative products and make
rapid changes to our infrastructure that increase resiliency and operational efficiency. Our development
teams designed, built and continue to expand our customer engagement platform and Super Network.
As of December 31, 2020, we had 1,931 employees in our research and development organization. We
intend to continue to invest in our research and development capabilities to extend our platform and bring
the power of contextual communications to a broader range of applications, geographies and customers.
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Sales and Marketing
Our sales and marketing teams work together closely to drive awareness and adoption of our
platform, accelerate customer acquisition and generate revenue from customers.
Our go-to-market model is primarily focused on reaching and serving the needs of developers. We are
a pioneer of developer evangelism and education and have cultivated a large global developer community.
We reach developers through community events and conferences, including our annual SIGNAL customer
and developer conference, to demonstrate how every developer can create differentiated applications
incorporating communications using our products.
Once developers are introduced to our platform, we provide them with a low-friction trial experience.
By accessing our easy-to-configure APIs, extensive self-service documentation and customer support team,
developers can build our products into their applications and then test such applications during an initial
free trial period that we provide. Once they have decided to use our products beyond the initial free trial
period, customers provide their credit card information and only pay for the actual usage of our products,
for a majority of our products. Our Flex contact center platform is generally offered on a per user, per
month basis or on a usage basis per agent hour. Our email API is offered on a monthly subscription basis,
while our Marketing Campaigns product is priced based on the number of email contacts stored on our
platform and the number of monthly emails sent to those contacts through our email API. Our self-serve
pricing matrix is publicly available and it allows for customers to receive tiered discounts as their usage of
our products increases. As customers’ use of our products grows larger, some enter into negotiated
contracts with terms that dictate pricing, and typically include some level of minimum revenue
commitments. Historically, we have acquired the substantial majority of our customers through this self-
service model. As customers expand their usage of our platform, our relationships with them often evolve
to include business leaders within their organizations. Once our customers reach a certain spending level
with us, we support them with account managers or customer success advocates to ensure their satisfaction
and expand their usage of our products.
We also supplement our self-service model with a sales effort aimed at engaging larger potential
customers and existing customers through a direct sales approach. To help increase our awareness in the
enterprise, we have expanded our marketing efforts through programs like our Twilio Engage roadshow,
where we seek to bring business leaders and developers together to discuss the future of customer
engagement. We have developed products to support this effort as well, like the Twilio Enterprise Plan,
which provides capabilities for advanced security, access management and granular administration. Our
sales organization targets technical leaders and business leaders who are seeking to leverage software to
drive competitive differentiation. As we educate these leaders on the benefits of developing applications
incorporating our products to differentiate their business, they often consult with their developers
regarding implementation. We believe that developers are often advocates for our products as a result of
our developer-focused approach. Our sales organization includes sales development, inside sales, field
sales and sales engineering personnel.
When potential customers do not have the available developer resources to build their own
applications, we refer them to either our technology partners who embed our products in the solutions that
they sell to other businesses (such as contact centers and sales force and marketing automation), or our
consulting partners who provide consulting and development services for organizations that have limited
software development expertise to build our platform into their software applications.
As of December 31, 2020, we had 2,093 employees in our sales and marketing organization.
Customer Support
We have designed our products and platform to be self-service and to require minimal customer
support. To enable this, we provide all of our users with helper libraries, comprehensive documentation,
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how-tos and tutorials. We supplement and enhance these tools with the participation of our engaged
developer community. In addition, we provide support options to address the individualized needs of our
customers. All developers get free support and system status notifications. Our developers can also engage
with the broader Twilio community to resolve issues.
We also offer three paid tiers of support with increasing levels of availability and guaranteed response
times. Our highest tier plan, intended for our largest customers, includes a dedicated support engineer,
duty manager coverage and quarterly status reviews. Our support model is global, with 24x7 coverage and
support offices located in the U.S., Ireland, Colombia, India, and Singapore. We currently derive an
insignificant amount of revenue from fees for customer support.
We also offer professional services which provide in-depth, hands-on, fee-based packages of advisory,
software architecture, integration and coding services to existing and prospective customers and partners
to optimize their use of the Twilio platform. Our goal is to help our customers achieve business results
faster. Offerings include services for implementing contact center solutions, email implementation and
deliverability, and configuration and integration of communications capabilities.
Competition
The market for cloud communication platforms is rapidly evolving and increasingly competitive. We
believe that the principal competitive factors in our market are:
• completeness of offering;
• credibility with developers;
• global reach;
• ease of integration and programmability;
• product features;
• platform scalability, reliability, security and performance;
• brand awareness and reputation;
• the strength of sales and marketing efforts;
• customer support; and,
• the cost of deploying and using our products.
We believe that we compete favorably on the basis of the factors listed above. We believe that none of
our competitors currently competes directly with us across all of our product offerings.
Our competitors fall into four primary categories:
• legacy on-premises vendors;
• regional network service providers that offer limited developer functionality on top of their own
physical infrastructure;
• smaller software companies that compete with portions of our product line; and,
• SaaS companies and cloud platform vendors that offer prepackaged applications and platforms.
Some of our competitors have greater financial, technical and other resources, greater name
recognition, larger sales and marketing budgets and larger intellectual property portfolios. As a result,
certain of our competitors may be able to respond more quickly and effectively than we can to new or
changing opportunities, technologies, standards or customer requirements. In addition, some competitors
may offer products or services that address one or a limited number of functions at lower prices, with
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greater depth than our products or in geographies where we do not operate. With the introduction of new
products and services and new market entrants, we expect competition to intensify in the future. Moreover,
as we expand the scope of our platform, we may face additional competition.
Intellectual Property
We rely on a combination of patent, copyright, trademark and trade secret laws in the U.S. and other
jurisdictions, as well as license agreements and other contractual protections, to protect our proprietary
technology. We also rely on a number of registered and unregistered trademarks to protect our brand.
As of December 31, 2020, in the U.S., we had been issued 157 patents, which expire between 2029 and
2039. As of such date, we also had 33 issued patents in foreign jurisdictions, all of which are related to U.S.
patents and patent applications. We have also filed various applications for protection of certain aspects of
our intellectual property in the U.S. and internationally. In addition, as of December 31, 2020, we had 41
trademarks registered in the U.S. and 257 trademarks registered in foreign jurisdictions.
We further seek to protect our intellectual property rights by implementing a policy that requires our
employees and independent contractors involved in development of intellectual property on our behalf to
enter into agreements acknowledging that all works or other intellectual property generated or conceived
by them on our behalf are our property, and assigning to us any rights, including intellectual property
rights, that they may claim or otherwise have in those works or property, to the extent allowable under
applicable law.
Despite our efforts to protect our technology and proprietary rights through intellectual property
rights, licenses and other contractual protections, unauthorized parties may still copy or otherwise obtain
and use our software and other technology. In addition, we intend to continue to expand our international
operations, and effective intellectual property, copyright, trademark and trade secret protection may not
be available or may be limited in foreign countries. Any significant impairment of our intellectual property
rights could harm our business or our ability to compete. Further, companies in the communications and
technology industries may own large numbers of patents, copyrights and trademarks and may frequently
threaten litigation, or file suit against us based on allegations of infringement or other violations of
intellectual property rights. We currently are subject to, and expect to face in the future, allegations that
we have infringed the intellectual property rights of third parties, including our competitors and
non-practicing entities.
Regulatory
We are subject to a number of U.S. federal and state and foreign laws and regulations that involve
matters central to our business. These laws and regulations may involve privacy, data protection,
intellectual property, competition, telecommunications, broadband, Voice over Internet Protocol
(“VoIP”), consumer protection, export taxation or other subjects. Many of the laws and regulations to
which we are subject are still evolving and being tested in courts and by regulatory authorities and could be
interpreted in ways that could harm our business. In addition, the application and interpretation of these
laws and regulations often are uncertain, particularly in the new and rapidly evolving industry in which we
operate. Because U.S., federal, state and foreign laws and regulations have continued to develop and
evolve rapidly, it is possible that we or our products or our platform may not be, or may not have been,
compliant with each such applicable law or regulation.
For example, the General Data Protection Regulation (“GDPR”), which took full effect on May 25,
2018, enhanced data protection obligations for businesses and requires service providers (data processors)
processing personal data on behalf of customers to cooperate with European data protection authorities,
implement security measures and keep records of personal data processing activities. Noncompliance with
the GDPR can trigger fines equal to the greater of €20 million or 4% of global annual revenue. Given the
breadth and depth of changes in data protection obligations, meeting the requirements of GDPR has
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required significant time and resources, including a review of our technology and systems currently in use
against the requirements of GDPR. We have taken steps to comply with GDPR, including integrating
GDPR-compliant privacy protections into our products and platform, commercial agreements and record-
keeping practices to help us and our customers meet the compliance obligations of GDPR. However,
additional EU laws and regulations (and member states’ implementations thereof) further govern the
protection of consumers and of electronic communications. If our efforts to comply with GDPR or other
applicable U.S., federal, state or foreign laws and regulations are not successful, we may be subject to
penalties and fines that would adversely impact our business and results of operations, and our ability to
conduct business in the EU or other regions could be significantly impaired.
In addition, the Telephone Consumer Protection Act of 1991 (“TCPA”), restricts telemarketing and
the use of automatic text messages without proper consent. The scope and interpretation of the laws that
are or may be applicable to the delivery of text messages are continuously evolving and developing. If we
do not comply with these laws, or regulations or if we become liable under these laws or regulations due to
the failure of our customers to comply with these laws by obtaining proper consent, we could face direct
liability.
Compliance with these laws and regulations has not had, and is not expected to have, a material effect
on our capital expenditures, results of operations and competitive position as compared to prior periods,
and we do not currently anticipate material capital expenditures for environmental control facilities, of
which we currently have none. For additional information about government regulation applicable to our
business, see Part I, Item 1A, “Risk Factors” in this Annual Report on Form 10-K.
Corporate Information
Twilio Inc. was incorporated in Delaware in March 2008. Our principal executive offices are located at
101 Spear Street, First Floor, San Francisco, California 94105, and our telephone number is
(415) 390-2337. Our website address is www.twilio.com. Information contained on, or that can be accessed
through, our website does not constitute part of this Annual Report on Form 10-K.
Twilio, the Twilio logo and other trademarks or service marks of Twilio appearing in this Annual
Report on Form 10-K are the intellectual property of Twilio. Trade names, trademarks and service marks
of other companies appearing in this Annual Report on Form 10-K are the intellectual property of their
respective holders.
Information about Geographic Revenue
Information about geographic revenue is set forth in Note 11 of our Notes to Consolidated Financial
Statements included in Part II, Item 8, “Financial Statements and Supplementary Data” of this Annual
Report on Form 10-K.
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Available Information
Our filings are available to be viewed and downloaded free of charge through our investor relations
website after we file them with the Securities and Exchange Commission (“SEC”). Our filings include our
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, our Proxy Statement for our annual
meeting of stockholders, Current Reports on Form 8-K and other filings with the SEC. Our investor
relations website is located at http://investors.twilio.com. The SEC also maintains an Internet website that
contains periodic and current reports, proxy statements and other information about issuers, like us, that
file electronically with the SEC. The address of that website is www.sec.gov.
We webcast our earnings calls and certain events we participate in or host with members of the
investment community on our investor relations website. Additionally, we provide notifications of news or
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announcements regarding our financial performance, including SEC filings, investor events, press and
earnings releases, and blogs as part of our investor relations website. Further corporate governance
information, including our corporate governance guidelines and code of business conduct and ethics, is
also available on our investor relations website under the heading “Governance.” The contents of our
websites are not intended to be incorporated by reference into this Annual Report on Form 10-K or in any
other report or document we file with the SEC, and any references to our websites are intended to be
inactive textual references only.
Item 1A. Risk Factors
A description of the risks and uncertainties associated with our business is set forth below. You should
carefully consider the risks and uncertainties described below, together with all of the other information in this
Annual Report on Form 10-K, including Part II, Item 7, “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” and our consolidated financial statements and related notes appearing
elsewhere in this Annual Report on Form 10-K. The risks and uncertainties described below may not be the only
ones we face. If any of the risks actually occur, our business, financial condition, results of operations and
prospects could be materially and adversely affected. In that event, the market price of our Class A common
stock could decline.
Risks Related to Our Business and Our Industry
The global COVID-19 pandemic may adversely impact our business, results of operations and financial
performance.
The COVID-19 pandemic and efforts to control its spread have significantly curtailed the movement
of people, goods and services worldwide, including in most or all of the regions in which we sell our
products and services and conduct our business operations. While the duration and severity of the
COVID-19 outbreak and the degree and duration of its impact on our business continues to be uncertain
and difficult to predict, compliance with social distancing and shelter-in-place measures have impacted our
day-to-day operations. Like many other companies, including our customers and prospective customers,
our employees continue to work from home and we have restricted business travel for the time being.
Additionally, in response to the COVID-19 pandemic, we held SIGNAL, our annual developer and
customer conference, on September 30, 2020 and October 1, 2020, as a virtual event. We have also
cancelled, postponed, or shifted other planned events to virtual-only experiences and we may deem it
advisable to similarly alter, postpone or cancel entirely additional customer, employee or industry events in
the future.
The continued spread of COVID-19 has had an adverse impact on the business of some of our
customers while other customers in certain industries have seen an increase in customer demand.
COVID-19 could still have an adverse impact on our business partners and third-party business partners.
The continuing crisis could also potentially lead to an ongoing global economic downturn, which could
result in constrained supply or reduced customer demand and willingness to enter into or renew contracts
with us, any of which could adversely impact our business, results of operations and overall financial
performance in future periods. Specifically, we often enter into annual or multi-year, minimum
commitment arrangements with our customers. If customers fail to pay us or reduce their spending with us,
we may be adversely affected by an inability to collect amounts due, the cost of enforcing the terms of our
contracts, including litigation, or a reduction in revenue. We may also experience impact from delayed
sales cycles, including customers and prospective customers delaying contract signing or contract renewals,
or reducing budgets or minimum commitments related to the product and services that we offer. In
addition, as companies transition to supporting a fully remote workforce and as individuals increasingly
utilize voice, video and messaging for their communication needs, there will be increased strain and
demand for telecommunications infrastructure, including our voice, video and messaging products.
Supporting increased demand will require us to make additional investments to increase network capacity,
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the availability of which may be limited. For example, if the data centers that we rely on for our cloud
infrastructure and the network service providers that we interconnect with are unable to keep up with
capacity needs or if governmental or regulatory authorities determine to limit our bandwidth, customers
may experience delays, interruptions or outages in service. From time to time, including during the
COVID-19 pandemic, our data center suppliers and our network service providers have had some outages
which resulted in disruptions to service for some of our customers. In certain jurisdictions, governmental
and regulatory authorities had announced that during the COVID-19 pandemic, telecommunications
operators’ implementation of traffic management measures may be justified to avoid network congestion.
Such traffic management measures could result in customers experiencing delays, interruptions or outages
in services. Any of these events could harm our reputation, erode customer trust, cause customers to stop
using our products, impair our ability to increase revenue from existing customers, impair our ability to
grow our customer base, subject us to financial penalties and liabilities under our service level agreements
and otherwise harm our business, results of operations and financial condition.
Changes to consumer behavior may also affect customers who use our products and services for
confirmations, notifications, and related use cases. For example, in the three months ended December 31,
2020, we continued to experience increased usage of our platform in industries such as healthcare,
education, consumer on-demand and retail. In addition, in the three months ended December 31, 2020, we
experienced a modest rebound in usage levels from customers in the travel and hospitality industry, while
the ridesharing industry remained below pre-COVID-19 levels. It has been and, until the COVID-19
pandemic is contained, will continue to be more difficult for us to forecast usage levels and predict revenue
trends.
Additionally the COVID-19 pandemic has adversely affected global economic and market conditions,
which are likely to continue for an extended period, and which could result in decreased business spending
by our customers and prospective customers, reduced demand for our solutions, longer sales cycles and
lower renewal rates by our customers, all of which could have an adverse impact on our business
operations and financial condition. While we have developed and continue to develop plans to help
mitigate the potential negative impact of the outbreak on our business, these efforts may not be effective
and a protracted economic downturn may limit the effectiveness of our mitigation efforts.
We have experienced rapid growth and expect our growth to continue, and if we fail to effectively manage our
growth, then our business, results of operations and financial condition could be adversely affected.
We have experienced substantial growth in our business since inception. For example, our headcount
has grown from 2,905 employees on December 31, 2019 to 4,629 employees on December 31, 2020. We
have moved to a virtual on-boarding process since the imposition of COVID-19 restrictions on certain
business activities. In addition, we are rapidly expanding our international operations. Our international
headcount grew from 720 employees as of December 31, 2019 to 1,369 employees as of December 31,
2020. We expect to continue to expand our international operations in the future. We have also
experienced significant growth in the number of customers, usage and amount of data that our platform
and associated infrastructure support. This growth has placed and may continue to place significant
demands on our corporate culture, operational infrastructure and management, particularly in light of
virtual on-boarding and limited connectivity.
We believe that our corporate culture has been a critical component of our success. We have invested
substantial time and resources in building our team and nurturing our culture. As we expand our business
in the U.S. and non-U.S. regions and mature as a public company, we may find it difficult to maintain our
corporate culture while managing this growth. Any failure to manage our anticipated growth and
organizational changes in a manner that preserves the key aspects of our culture could hurt our chance for
future success, including our ability to recruit and retain employees, and effectively focus on and pursue
our corporate objectives. This, in turn, could adversely affect our business, results of operations and
financial condition.
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In addition, as we have rapidly grown, our organizational structure has become more complex. In
order to manage these increasing complexities, we will need to continue to scale and adapt our
operational, financial and management controls, as well as our reporting systems and procedures. The
expansion of our systems and infrastructure will require us to commit substantial financial, operational and
management resources before our revenue increases and without any assurances that our revenue will
increase.
Finally, if this growth continues, it could strain our ability to maintain reliable service levels for our
customers. If we fail to achieve the necessary level of efficiency in our organization as we grow, then our
business, results of operations and financial condition could be adversely affected.
Our quarterly results may fluctuate, and if we fail to meet securities analysts’ and investors’ expectations, then the
trading price of our Class A common stock and the value of your investment could decline substantially.
Our results of operations, including the levels of our revenue, cost of revenue, gross margin and
operating expenses, have fluctuated from quarter to quarter in the past and may continue to vary
significantly in the future. These fluctuations are a result of a variety of factors, many of which are outside
of our control, and may be difficult to predict and may or may not fully reflect the underlying performance
of our business. If our quarterly results of operations or forward-looking quarterly and annual financial
guidance fall below the expectations of investors or securities analysts, then the trading price of our
Class A common stock could decline substantially. Some of the important factors that may cause our
results of operations to fluctuate from quarter to quarter include:
• the impact of COVID-19 on our customers, our pace of hiring and the global economy in general;
• our ability to retain and increase revenue from existing customers and attract new customers;
• fluctuations in the amount of revenue from our Active Customer Accounts;
• our ability to attract and retain enterprises and international organizations as customers;
• our ability to introduce new products and enhance existing products;
• competition and the actions of our competitors, including pricing changes and the introduction of
new products, services and geographies;
• changes in laws, industry standards, regulations or regulatory enforcement in the United States or
internationally, such as the invalidation of the EU-U.S. Privacy Shield by the Court of Justice of the
European Union, the implementation and enforcement of new global privacy laws, such as the
General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act of 2018
(“CCPA”) and Brazil’s General Data Protection Law (Lei Geral de Proteção de Dados Pessoais)
(Law No. 13,709/2018), and the adoption of SHAKEN/STIR and other robocalling prevention and
anti-spam standards, all of which increase compliance costs;
• the number of new employee hires during a particular period;
• changes in network service provider fees that we pay in connection with the delivery of
communications on our platform;
• changes in cloud infrastructure fees that we pay in connection with the operation of our platform;
• changes in our pricing as a result of our optimization efforts or otherwise;
• reductions in pricing as a result of negotiations with our larger customers;
• the rate of expansion and productivity of our sales force, including our enterprise sales force, which
has been a focus of our recent expansion efforts;
• changes in the size and complexity of our customer relationships;
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• the length and complexity of the sales cycle for our services, especially for sales to larger
enterprises, government and regulated organizations;
• change in the mix of products that our customers use;
• change in the revenue mix of U.S. and international products;
• the amount and timing of operating costs and capital expenditures related to the operations and
expansion of our business, including investments in our international expansion, additional systems
and processes and research and development of new products and services;
• significant security breaches of, technical difficulties with, or interruptions to, the delivery and use
of our products on our platform;
• expenses in connection with mergers, acquisitions or other strategic transactions and the follow-on
costs of integration;
• the timing of customer payments and any difficulty in collecting accounts receivable from
customers;
• general economic conditions that may adversely affect a prospective customer’s ability or
willingness to adopt our products, delay a prospective customer’s adoption decision, reduce the
revenue that we generate from the use of our products or affect customer retention;
• changes in foreign currency exchange rates and our ability to effectively hedge our foreign currency
exposure;
• extraordinary expenses such as litigation or other dispute-related settlement payments;
• sales tax and other tax determinations by authorities in the jurisdictions in which we conduct
business;
• the impact of new accounting pronouncements; and,
• fluctuations in stock-based compensation expense.
The occurrence of one or more of the foregoing and other factors may cause our results of operations
to vary significantly. As such, we believe that quarter-to-quarter comparisons of our results of operations
may not be meaningful and should not be relied upon as an indication of future performance. In addition,
a significant percentage of our operating expenses is fixed in nature and is based on forecasted revenue
trends. Accordingly, in the event of a revenue shortfall, we may not be able to mitigate the negative impact
on our income (loss) and margins in the short term. If we fail to meet or exceed the expectations of
investors or securities analysts, then the trading price of our Class A common stock could fall substantially,
and we could face costly lawsuits, including securities class action suits.
Additionally, global pandemics such as COVID-19 as well as certain large scale events, such as major
elections and sporting events, can significantly impact usage levels on our platform, which could cause
fluctuations in our results of operations. We expect that significantly increased usage of all
communications platforms, including ours, during certain seasonal and one-time events could impact
delivery and quality of our products during those events. We also tend to experience increased expenses in
connection with the hosting of SIGNAL, which we plan to continue to host annually. Such annual and
one-time events may cause fluctuations in our results of operations and may impact both our revenue and
operating expenses.
If we are not able to maintain and enhance our brand and increase market awareness of our company and
products, then our business, results of operations and financial condition may be adversely affected.
We believe that maintaining and enhancing the “Twilio” brand identity and increasing market
awareness of our company and products, particularly among developers, is critical to achieving widespread
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acceptance of our platform, to strengthen our relationships with our existing customers and to our ability
to attract new customers. The successful promotion of our brand will depend largely on our continued
marketing efforts, our ability to continue to offer high quality products, our ability to be thought leaders in
the cloud communications market and our ability to successfully differentiate our products and platform
from competing products and services. Our brand promotion and thought leadership activities may not be
successful or yield increased revenue. In addition, independent industry analysts often provide reviews of
our products and competing products and services, which may significantly influence the perception of our
products in the marketplace. If these reviews are negative or not as strong as reviews of our competitors’
products and services, then our brand may be harmed.
From time to time, our customers have complained about our products, such as complaints about our
pricing and customer support. If we do not handle customer complaints effectively, then our brand and
reputation may suffer, our customers may lose confidence in us and they may reduce or cease their use of
our products. In addition, many of our customers post and discuss on social media about Internet-based
products and services, including our products and platform. Our success depends, in part, on our ability to
generate positive customer feedback and minimize negative feedback on social media channels where
existing and potential customers seek and share information. If actions we take or changes we make to our
products or platform upset these customers, then their online commentary could negatively affect our
brand, reputation and customer trust. Complaints or negative publicity about us, our products or our
platform could adversely impact our ability to attract and retain customers, our business, results of
operations and financial condition.
The promotion of our brand also requires us to make substantial expenditures, and we anticipate that
these expenditures will increase as our market becomes more competitive and as we expand into new
markets. To the extent that these activities increase revenue, this revenue still may not be enough to offset
the increased expenses we incur. In addition, due to restrictions on travel and in-person meetings as a
result of the on-going COVID-19 pandemic, we postponed SIGNAL to September 30, 2020 and converted
it to a virtual event. We have also cancelled or shifted other planned events to virtual-only experiences and
may determine to alter, postpone or cancel additional customer, employee or industry events in the future.
We have typically relied on marketing and promotional events such as SIGNAL and in-person meetings to
facilitate customer sign-ups and generate leads for potential customers and we cannot predict whether
virtual marketing events and phone or virtual sales interactions will be as successful as in-person events
and meetings or, for how long, or the extent to which the COVID-19 pandemic may continue to constrain
our marketing, promotional and sales activities. If we do not successfully maintain and enhance our brand,
then our business may not grow, we may see our pricing power reduced relative to competitors and we may
lose customers, all of which would adversely affect our business, results of operations and financial
condition.
The market for our products and platform is still relatively new and evolving, may decline or experience limited
growth and is dependent in part on developers continuing to adopt our platform and use our products.
We were founded in 2008, and we have been developing and providing a cloud-based platform that
enables developers and organizations to integrate voice, messaging, video and email communications
capabilities into their software applications. This market is relatively new and evolving and is subject to a
number of risks and uncertainties. We believe that our revenue currently constitutes a significant portion
of the total revenue in this market, and therefore, we believe that our future success will depend in large
part on the growth, if any, and evolution of this market. The utilization of APIs by developers and
organizations to build communications functionality into their applications is still relatively new, and
developers and organizations may not recognize the need for, or benefits of, our products and platform.
Moreover, if they do not recognize the need for and benefits of our products and platform, they may
decide to adopt alternative products and services to satisfy some portion of their business needs. In order
to grow our business and extend our market position, we intend to focus on educating developers and
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other potential customers about the benefits of our products and platform, expanding the functionality of
our products and bringing new technologies to market to increase market acceptance and use of our
platform. Our ability to expand the market that our products and platform address depends upon a
number of factors, including the cost, performance and perceived value associated with such products and
platform. The market for our products and platform could fail to grow significantly or there could be a
reduction in demand for our products as a result of a lack of developer acceptance, technological
challenges, competing products and services, decreases in spending by current and prospective customers,
weakening economic conditions and other causes. If our market does not experience significant growth or
demand for our products decreases, then our business, results of operations and financial condition could
be adversely affected.
Our actual or perceived failure to comply with increasingly stringent laws, regulations, and contractual
obligations relating to privacy, data protection, and data security could harm our reputation and subject us to
significant fines and liability.
We and our customers are subject to numerous domestic and foreign privacy, data protection, and
data security laws and regulations that restrict the collection, use, disclosure and processing of personal
information, including financial and health data. These laws and regulations are evolving, are being tested
in courts, may result in increasing regulatory and public scrutiny of our practices relating to personal
information and may increase our exposure to regulatory enforcement action, sanctions, and litigation.
Further, the interpretation and application of new domestic and foreign laws and regulations in many
cases is uncertain, and our legal and regulatory obligations in such jurisdictions are subject to frequent and
unexpected changes, including the potential for various regulatory or other governmental bodies to enact
new or additional laws or regulations, to issue rulings that invalidate prior laws or regulations, or to
increase penalties significantly.
For example, the EU adopted the GDPR, which took effect on May 25, 2018, and imposes stringent
penalties for noncompliance. Companies that violate the GDPR can face private litigation, restrictions or
prohibitions on data processing, and fines of up to the greater of €20 million or 4% of global annual
revenues. The GDPR imposes comprehensive privacy, data protection, and data security obligations on
businesses and requires service providers (data processors) processing personal information on behalf of
customers to, among other things, make contractual privacy, data protection, and data security
commitments, cooperate with European data protection authorities, implement security measures, give
data breach notifications, and keep records of personal information processing activities. EU member
states also have national laws restricting direct marketing communications and the use of cookies and
similar technologies. If our efforts to comply with GDPR or other applicable EU laws and regulations are
not successful, we may be subject to significant fines and restrictions on our ability to process personal
information as needed to provide our product and services, which could impede our ability to conduct
business in the EU, reduce demand for our services and adversely impact our business and results of
operations.
We have in the past relied on various transfer safeguards, including the EU-U.S. and the Swiss-U.S.
Privacy Shield frameworks, to legitimize data transfers from the European Economic Area (“EEA”).
However, on July 16, 2020, the Court of Justice of the European Union invalidated the EU-U.S. Privacy
Shield and raised questions about whether one of the primary alternatives to the EU-U.S. Privacy Shield,
the European Commission’s Standard Contractual Clauses, can lawfully be used for personal information
transfers from Europe to the United States or most other countries. At present, there are few viable
alternatives to the Standard Contractual Clauses and there is uncertainty as to how personal information
can be transferred from the EEA to the U.S. in compliance with the GDPR.
Subsequent interpretive guidance from the European Data Protection Board on July 24, 2020
extended the Court of Justice’s guidance regarding the use of Standard Contractual Clauses as a transfer
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safeguard to the use of Binding Corporate Rules, which serve as Twilio’s primary mechanism to legitimize
data transfers from the EEA to other jurisdictions, including the U.S. Because our primary data processing
facilities are in the U.S., we may experience hesitancy, reluctance, or refusal by European or multinational
customers to continue to use our services due to the potential risk posed to such customers as a result of
the Court of Justice ruling and subsequent interpretive guidance from the European Data Protection
Board. We and our customers are at risk of enforcement actions taken by an EU data protection authority
until such point in time that we are able to ensure that all data transfers to us from the EEA are
legitimized. Similarly, the Swiss data protection authority determined the Swiss-U.S. Privacy Shield was no
longer sufficient for the U.S. to be deemed adequate as a data transfer party and also raised questions
about the viability of the Standard Contractual Clauses as a mechanism for transferring personal
information out of Switzerland. Israel, which had allowed transfers of Israeli personal information to the
U.S. based on the EU-U.S. Privacy Shield, has also declared that it is no longer a valid basis for transfer of
personal information from Israel to the U.S. If we are unable to implement a valid solution for personal
information transfers to the United States or other countries, we will face increased exposure to regulatory
actions, substantial fines, and injunctions against processing or transferring personal information from
Europe, and we may be required to increase our data processing capabilities in Europe and other countries
at significant expense. Inability to transfer personal information from Europe or other countries may
decrease demand for our products and services if affected customers seek alternatives that do not involve
such transfers.
In addition, it is unclear whether the transfer of personal information from the EU to the United
Kingdom (“U.K.”) will continue to remain lawful under the GDPR in light of Brexit. Pursuant to a post-
Brexit trade deal between the U.K. and the EU, transfers of personal information from the EEA to the
U.K. are not considered restricted transfers under the GDPR for a period of up to six months from
January 1, 2021. However, unless the E.U. Commission makes an adequacy finding with respect to the
U.K. before the end of that period, the U.K. will be considered a “third country” under the GDPR and
transfers of European personal information to the U.K. will require an adequacy mechanism to render
such transfers lawful under the GDPR. Additionally, although U.K. privacy, data protection and data
security law is designed to be consistent with the GDPR, uncertainty remains regarding how data transfers
to and from the U.K. will be regulated notwithstanding Brexit.
Regulation of privacy, data protection and data security has also become more stringent in the United
States. For example, the California Consumer Privacy Act (“CCPA”), which took effect on January 1,
2020, gives California residents expanded rights to access and delete their personal information, opt out of
certain personal information sharing, and receive detailed information about how their personal
information is used. The CCPA provides for civil penalties for violations, as well as a private right of action
for data breaches that is expected to increase data breach litigation. The CCPA may increase our
compliance costs and potential liability. Some observers have noted that the CCPA could mark the
beginning of a trend toward more stringent state privacy, data protection, and data security legislation in
the U.S., which could increase our potential liability and adversely affect our business. The CCPA will be
expanded substantially on January 1, 2023, when the California Privacy Rights Act of 2020 (“CPRA”)
becomes fully operative. The CPRA will, among other things, give California residents the ability to limit
use of certain sensitive personal information, further restrict the use of cross-contextual advertising,
establish restrictions on the retention of personal information, expand the types of data breaches subject to
the CCPA’s private right of action, provide for increased penalties for CPRA violations concerning
California residents under the age of 16, and establish a new California Privacy Protection Agency to
implement and enforce the new law.
Further, if individual U.S. states pass privacy, data protection, and data security laws that place
different obligations or limitations on the processing of personal information of individuals in those states,
it will become more complex to comply with these laws and our compliance costs and potential liability
may increase.
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In addition, with our registration as an interconnected VoIP provider with the FCC, we also must
comply with privacy laws associated with customer proprietary network information (“CPNI”) rules in the
U.S. If we fail to maintain compliance with these requirements, we could be subject to regulatory audits,
civil and criminal penalties, fines and breach of contract claims, as well as reputational damage, which
could impact the willingness of customers to do business with us.
Jurisdictions outside of the United States and the EU are also passing more stringent privacy, data
protection, and data security laws. For example, on July 8, 2019, Brazil enacted the General Data
Protection Law (Lei Geral de Proteção de Dados Pessoais) (Law No. 13,709/2018) (“LGPD”), and on
June 5, 2020, Japan passed amendments to its Act on the Protection of Personal Information (“APPI”).
Both laws broadly regulate the processing of personal information in a manner comparable to the GDPR,
and violators of the LGPD and APPI face substantial penalties.
We continue to see jurisdictions imposing data localization laws, which require personal information,
or certain subcategories of personal information, to be stored in the jurisdiction of origin. These
regulations may inhibit our ability to expand into those markets or prohibit us from continuing to offer
services in those markets without significant additional costs.
In addition to our legal obligations, our contractual obligations relating to privacy, data protection and
data security have become increasingly stringent due to changes in privacy, data protection and data
security and the expansion of our service offerings. Certain privacy, data protection and data security laws,
such as the GDPR and the CCPA, require our customers to impose specific contractual restrictions on
their service providers. In addition, we have begun to support customer workloads that involve the
processing of protected health information and are therefore required to sign business associate
agreements (“BAAs”) with customers that subject us to the privacy and security requirements under the
U.S. Health Insurance Portability and Accountability Act of 1996 and the U.S. Health Information
Technology for Economic and Clinical Health Act as well as state laws that govern the privacy and security
of health information.
Our actual or perceived failure to comply with laws, regulations or contractual commitments
regarding privacy, data protection and data security could lead to costly legal action, adverse publicity,
significant liability, and decreased demand for our services, which could adversely affect our business,
results of operations and financial condition. For example, in February 2016, a putative class action
complaint was filed in the Alameda County Superior Court in California and alleged that our products
permitted the interception, recording and disclosure of communications at certain of our customers’
request in a manner that violated the California Invasion of Privacy Act. This litigation has now settled, but
actions in the future could lead to similar claims and include damages and related penalties that could
divert management’s attention and resources, and harm our business.
Our business depends on customers increasing their use of our products, and any loss of customers or decline in
their use of our products could adversely affect our business, results of operations and financial condition.
Our ability to grow and generate incremental revenue depends, in part, on our ability to maintain and
grow our relationships with existing customers (including any customers acquired in connection with our
acquisitions) and to have them increase their usage of our platform. If our customers do not increase their
use of our products, then our revenue may decline, and our results of operations may be harmed.
Customers are charged based on the usage of our products. Most of our customers do not have long-term
contractual financial commitments to us and, therefore, most of our customers may reduce or cease their
use of our products at any time without penalty or termination charges. Customers may terminate or
reduce their use of our products for any number of reasons, including if they are not satisfied with our
products, introduction of new competing products by competitors, the value proposition of our products or
our ability to meet their needs and expectations. We cannot accurately predict customers’ usage levels and
the loss of customers or reductions in their usage levels of our products may each have a negative impact
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on our business, results of operations and financial condition and may cause our Dollar-Based Net
Expansion Rate to decline in the future if customers are not satisfied with our products, the value
proposition of our products or our ability to meet their needs and expectations. If a significant number of
customers cease using, or reduce their usage of our products, then we may be required to spend
significantly more on sales and marketing than we currently plan to spend in order to maintain or increase
revenue from customers. Such additional sales and marketing expenditures could adversely affect our
business, results of operations and financial condition.
If we are unable to attract new customers in a cost-effective manner, then our business, results of operations and
financial condition would be adversely affected.
In order to grow our business, we must continue to attract new customers in a cost-effective manner.
We use a variety of marketing channels to promote our products and platform, such as developer events
and developer evangelism, as well as search engine marketing and optimization. We periodically adjust the
mix of our other marketing programs such as regional customer events, email campaigns, billboard
advertising and public relations initiatives. If the costs of the marketing channels we use increase
dramatically, then we may choose to use alternative and less expensive channels, which may not be as
effective as the channels we currently use. As we add to or change the mix of our marketing strategies, we
may need to expand into more expensive channels than those we are currently in, which could adversely
affect our business, results of operations and financial condition. We will incur marketing expenses before
we are able to recognize any revenue that the marketing initiatives may generate, and these expenses may
not result in increased revenue or brand awareness. We have made in the past, and may make in the
future, significant expenditures and investments in new marketing campaigns, and we cannot guarantee
that any such investments will lead to the cost-effective acquisition of additional customers. If we are
unable to maintain effective marketing programs, then our ability to attract new customers could be
adversely affected, our advertising and marketing expenses could increase substantially, and our results of
operations may suffer.
If we do not develop enhancements to our products and introduce new products that achieve market acceptance,
our business, results of operations and financial condition could be adversely affected.
Our ability to attract new customers and increase revenue from existing customers depends in part on
our ability to enhance and improve our existing products, increase adoption and usage of our products and
introduce new products. The success of any enhancements or new products depends on several factors,
including timely completion, adequate quality testing, actual performance quality, market-accepted pricing
levels and overall market acceptance. Enhancements and new products that we develop may not be
introduced in a timely or cost-effective manner, may contain errors or defects, may have interoperability
difficulties with our platform or other products or may not achieve the broad market acceptance necessary
to generate significant revenue. Furthermore, our ability to increase the usage of our products depends, in
part, on the development of new use cases for our products, which is typically driven by our developer
community and may be outside of our control. We also have invested, and may continue to invest, in the
acquisition of complementary businesses, technologies, services, products and other assets that expand the
products that we can offer our customers. We may make these investments without being certain that they
will result in products or enhancements that will be accepted by existing or prospective customers. Our
ability to generate usage of additional products by our customers may also require increasingly
sophisticated and more costly sales efforts and result in a longer sales cycle. In addition, adoption of new
products or enhancements may put additional strain on our customer support team, which could require us
to make additional expenditures related to further hiring and training. If we are unable to successfully
enhance our existing products to meet evolving customer requirements, increase adoption and usage of
our products, develop new products, or if our efforts to increase the usage of our products are more
expensive than we expect, then our business, results of operations and financial condition would be
adversely affected.
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The market in which we participate is intensely competitive, and if we do not compete effectively, our business,
results of operations and financial condition could be harmed.
The market for cloud communications is rapidly evolving, significantly fragmented and highly
competitive, with relatively low barriers to entry in some segments. The principal competitive factors in our
market include completeness of offering, credibility with developers, global reach, ease of integration and
programmability, product features, platform scalability, reliability, deliverability, security and performance,
brand awareness and reputation, the strength of sales and marketing efforts, customer support, as well as
the cost of deploying and using our products. Our competitors fall into four primary categories:
• legacy on-premises vendors;
• regional network service providers that offer limited developer functionality on top of their own
physical infrastructure;
• smaller software companies that compete with portions of our product line; and,
• software-as a-service (“SaaS”) companies and cloud platform vendors that offer prepackaged
applications and platforms.
Some of our competitors and potential competitors are larger and have greater name recognition,
longer operating histories, more established customer relationships, larger budgets and significantly
greater resources than we do. In addition, they have the operating flexibility to bundle competing products
and services at little or no perceived incremental cost, including offering them at a lower price as part of a
larger sales transaction. As a result, our competitors may be able to respond more quickly and effectively
than we can to new or changing opportunities, technologies, standards or customer requirements. In
addition, some competitors may offer products or services that address one or a limited number of
functions at lower prices, with greater depth than our products or in different geographies. Our current
and potential competitors may develop and market new products and services with comparable
functionality to our products, and this could lead to us having to decrease prices in order to remain
competitive. Customers utilize our products in many ways and use varying levels of functionality that our
products offer or are capable of supporting or enabling within their applications. Customers that use many
of the features of our products or use our products to support or enable core functionality for their
applications may have difficulty or find it impractical to replace our products with a competitor’s products
or services, while customers that use only limited functionality may be able to more easily replace our
products with competitive offerings. Our customers also may choose to build some of the functionality our
products provide, which may limit or eliminate their demand for our products.
With the introduction of new products and services and new market entrants, we expect competition
to intensify in the future. In addition, some of our customers may choose to use our products and our
competitors’ products at the same time. Further, customers and consumers may choose to adopt other
forms of electronic communications or alternative communication platforms.
Moreover, as we expand the scope of our products, we may face additional competition. If one or
more of our competitors were to merge or partner with another of our competitors, the change in the
competitive landscape could also adversely affect our ability to compete effectively. In addition, some of
our competitors have lower list prices than us, which may be attractive to certain customers even if those
products have different or lesser functionality. If we are unable to maintain our current pricing due to
competitive pressures, our margins will be reduced and our business, results of operations and financial
condition would be adversely affected. In addition, pricing pressures and increased competition generally
could result in reduced revenue, reduced margins, increased losses or the failure of our products to achieve
or maintain widespread market acceptance, any of which could harm our business, results of operations
and financial condition.
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We have a history of losses and we are uncertain about our future profitability.
We have incurred net losses in each year since our inception, including net losses of $491.0 million,
$307.1 million and $121.9 million in the years ended December 31, 2020, 2019 and 2018, respectively. We
had an accumulated deficit of $1.2 billion as of December 31, 2020. We expect to continue to expend
substantial financial and other resources on, among other things:
• investments in our engineering team, improvements in security and data protection, the
development of new products, features and functionality and enhancements to our platform;
• sales and marketing, including the continued expansion of our direct sales organization and
marketing programs, especially for enterprises and for organizations outside of the United States,
and expanding our programs directed at increasing our brand awareness among current and new
developers;
• expansion of our operations and infrastructure, both domestically and internationally; and,
• general administration, including legal, accounting and other expenses related to being a public
company.
These investments may not result in increased revenue or growth of our business. We also expect that
our revenue growth rate will decline over time. Accordingly, we may not be able to generate sufficient
revenue to offset our expected cost increases and achieve and sustain profitability. If we fail to achieve and
sustain profitability, then our business, results of operations and financial condition would be adversely
affected.
If we are unable to increase adoption of our products by enterprises, our business, results of operations and
financial condition may be adversely affected.
Historically, we have relied on the adoption of our products by software developers through our self-
service model for a significant majority of our revenue, and we currently generate only a small portion of
our revenue from enterprise customers. Our ability to increase our customer base, especially among
enterprises, and achieve broader market acceptance of our products will depend, in part, on our ability to
effectively organize, focus and train our sales and marketing employees. We have limited experience
selling to enterprises and only recently established an enterprise-focused sales force.
Our ability to convince enterprises to adopt our products will depend, in part, on our ability to attract
and retain sales employees with experience selling to enterprises. We believe that there is significant
competition for experienced sales professionals with the skills and technical knowledge that we require.
Our ability to achieve significant revenue growth in the future will depend, in part, on our ability to recruit,
train and retain a sufficient number of experienced sales professionals, particularly those with experience
selling to enterprises. In addition, even if we are successful in hiring qualified sales employees, new hires
require significant training and experience before they achieve full productivity, particularly for sales
efforts targeted at enterprises and new territories. Our recent hires and planned hires may not become as
productive as quickly as we expect, and we may be unable to hire or retain sufficient numbers of qualified
individuals in the future in the markets where we do business. Because we do not have a long history of
targeting our sales efforts at enterprises, we cannot predict whether, or to what extent, our sales will
increase as we organize and train our sales force or how long it will take for sales employees to become
productive.
As we seek to increase the adoption of our products by enterprises, including products like Flex, which
is primarily aimed at complex contact center implementations at larger companies, we expect to incur
higher costs and longer sales cycles. In the enterprise market segment, the decision to adopt our products
may require the approval of multiple technical and business decision makers, including legal, security,
compliance, procurement, operations and IT. In addition, while enterprise customers may quickly deploy
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our products on a limited basis, before they will commit to deploying our products at scale, they often
require extensive education about our products and significant customer support time, engage in
protracted pricing negotiations and seek to secure readily available development resources. In addition,
sales cycles for enterprises are inherently more complex and less predictable than the sales through our
self-service model, and some enterprise customers may not use our products enough to generate revenue
that justifies the cost to obtain such customers. In addition, these complex and resource intensive sales
efforts could place additional strain on our product and engineering resources. Further, enterprises,
including some of our customers, may choose to develop their own solutions that do not include our
products. They also may demand reductions in pricing as their usage of our products increases, which
could have an adverse impact on our gross margin. As a result of our limited experience selling and
marketing to enterprises, our efforts to sell to these potential customers may not be successful. If we are
unable to increase the revenue that we derive from enterprises, then our business, results of operations
and financial condition may be adversely affected.
If we are unable to expand our relationships with existing technology partner customers and add new technology
partner customers, our business, results of operations and financial condition could be adversely affected.
We believe that the continued growth of our business depends in part upon developing and expanding
strategic relationships with technology partner customers. Technology partner customers embed our
software products in their solutions, such as software applications for contact centers and sales force and
marketing automation, and then sell such solutions to other businesses. When potential customers do not
have the available developer resources to build their own applications, we refer them to either our
technology partners who embed our products in the solutions that they sell to other businesses or our
consulting partners who provide consulting and development services for organizations that have limited
software development expertise to build our platform into their software applications.
As part of our growth strategy, we intend to expand our relationships with existing technology partner
customers and add new technology partner customers. If we fail to expand our relationships with existing
technology partner customers or establish relationships with new technology partner customers in a timely
and cost-effective manner, or at all, then our business, results of operations and financial condition could
be adversely affected. Additionally, even if we are successful at building these relationships but there are
problems or issues with integrating our products into the solutions of these customers, our reputation and
ability to grow our business may be harmed.
To deliver our products, we rely on network service providers and internet service providers for our network service
and connectivity and disruption or deterioration in the quality of these services could adversely affect our business,
results of operations and financial condition.
We currently interconnect with network service providers around the world to enable the use by our
customers of our products over their networks. Although we are in the process of acquiring authorization
in many countries for direct access to phone numbers and for the provision of voice services on the
networks of network service providers, we expect that we will continue to rely on network service providers
for these services. Where we don’t have direct access to phone numbers, our reliance on network service
providers has reduced our operating flexibility, ability to make timely service changes and control quality of
service. In addition, the fees that we are charged by network service providers may change daily or weekly,
while we do not typically change our customers’ pricing as rapidly.
At times, network service providers have instituted additional fees due to regulatory, competitive or
other industry related changes that increase our network costs. For example, in early 2020, a major U.S.
mobile carrier introduced a new Application to Person (A2P) SMS service offering that adds a new fee for
A2P SMS messages delivered to its subscribers, and other U.S. mobile carriers are in the process of adding
similar fees. While we have historically responded to these types of fee increases through a combination of
further negotiating efforts with our network service providers, absorbing the increased costs or changing
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our prices to customers, there is no guarantee that we will continue to be able to do so in the future
without a material negative impact to our business. In the case of this new A2P SMS fee, we are passing
these fees on to our customers who are sending SMS messages to this carrier’s subscribers. This is expected
to increase our revenue and cost of revenue, but it is not expected to impact the gross profit dollars
received for sending these messages. However, mathematically this would still have a negative impact on
our gross margins. Additionally, our ability to respond to any new fees may be constrained if all network
service providers in a particular market impose equivalent fee structures, if the magnitude of the fees is
disproportionately large when compared to the underlying prices paid by our customers, or if the market
conditions limit our ability to increase the price we charge our customers.
Furthermore, many of these network service providers do not have long-term committed contracts
with us and may interrupt services or terminate their agreements with us without notice. If a significant
portion of our network service providers stop providing us with access to their infrastructure, fail to
provide these services to us on a cost-effective basis, cease operations, or otherwise terminate these
services, the delay caused by qualifying and switching to other network service providers could be time
consuming and costly and could adversely affect our business, results of operations and financial condition.
Further, if problems occur with our network service providers, it may cause errors or poor quality
communications with our products, and we could encounter difficulty identifying the source of the
problem. The occurrence of errors or poor quality communications on our products, whether caused by
our platform or a network service provider, may result in the loss of our existing customers or the delay of
adoption of our products by potential customers and may adversely affect our business, results of
operations and financial condition.
Further, we sometimes access network services through intermediaries who have direct access to
network service providers. Although we are in the process of acquiring direct connectivity with network
service providers in many areas, we expect that we will continue to rely on intermediaries for these
services. These intermediaries sometimes have products that directly compete with our products and may
stop providing services to us on a cost-effective basis. If a significant portion of these intermediaries stop
providing services or stop providing services on a cost-effective basis, our business could be adversely
affected.
We also interconnect with internet service providers around the world to enable the use of our email
products by our customers, and we expect that we will continue to rely on internet service providers for
network connectivity going forward. Our reliance on internet service providers reduces our control over
quality of service and exposes us to potential service outages and rate fluctuations. If a significant portion
of our internet service providers stop providing us with access to their network infrastructure, fail to
provide access on a cost-effective basis, cease operations, or otherwise terminate access, the delay caused
by qualifying and switching to other internet service providers could be time consuming and costly and
could adversely affect our business, results of operations, and financial condition.
Our future success depends in part on our ability to drive the adoption of our products by international customers.
In the years ended December 31, 2020, 2019 and 2018, we derived 27%, 29% and 25% of our revenue,
respectively, from customer accounts located outside the United States. The future success of our business
will depend, in part, on our ability to expand our customer base worldwide. While we have been rapidly
expanding our sales efforts internationally, our experience in selling our products outside of the United
States is limited. Furthermore, our developer-first business model may not be successful or have the same
traction outside the United States. As a result, our investment in marketing our products to these potential
customers may not be successful. If we are unable to increase the revenue that we derive from
international customers, then our business, results of operations and financial condition may be adversely
affected.
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We are continuing to expand our international operations, which exposes us to significant risks.
We are continuing to expand our international operations to increase our revenue from customers
outside of the United States as part of our growth strategy. Between December 31, 2019 and December 31,
2020, our international headcount grew from 720 employees to 1,369 employees. We expect to open
additional international offices and hire employees to work at these offices in order to reach new
customers and gain access to additional technical talent. Operating in international markets requires
significant resources and management attention and will subject us to regulatory, economic and political
risks in addition to those we already face in the United States. Because of our limited experience with
international operations or with developing and managing sales in international markets, our international
expansion efforts may not be successful.
In addition, we will face risks in doing business internationally that could adversely affect our business,
including:
• exposure to political developments in the U.K., including the departure of the U.K. from the
European Union (“EU”) (“Brexit”), which has created an uncertain political and economic
environment, instability for businesses, volatility in global financial markets and the value of foreign
currencies, all of which could disrupt trade, the sale of our services and the mobility of our
employees and contractors between the U.K., EU and other jurisdictions. Any long–term impact
from Brexit on our business and operations will depend, in part, on the outcome of the U.K.’s
negotiations on tariffs, tax treaties, trade, regulatory, and other matters and may require us to
expend significant time and expense to make adjustments to our business and operations;
• the difficulty of managing and staffing international operations and the increased operations, travel,
infrastructure and legal compliance costs associated with servicing international customers and
operating numerous international locations;
• our ability to effectively price our products in competitive international markets;
• new and different sources of competition or other changes to our current competitive landscape;
• understanding and reconciling different technical standards, data privacy and telecommunications
regulations, registration and certification requirements outside the United States, which could
prevent customers from deploying our products or limit their usage;
• our ability to comply with the GDPR and Brazil’s General Data Protection Law (Lei Geral de
Proteção de Dados Pessoais) (Law No. 13,709/2018), which went into effect September 18, 2020,
and laws, regulations and industry standards relating to data privacy, data protection, data
localization and data security enacted in countries and other regions in which we operate or do
business;
• potentially greater difficulty collecting accounts receivable and longer payment cycles;
• higher or more variable network service provider fees outside of the United States;
• the need to adapt and localize our products for specific countries;
• the need to offer customer support in various languages;
• difficulties in understanding and complying with local laws, regulations and customs in non-U.S.
jurisdictions;
• export controls and economic sanctions administered by the Department of Commerce Bureau of
Industry and Security and the Treasury Department’s Office of Foreign Assets Control;
• compliance with various anti-bribery and anti-corruption laws such as the Foreign Corrupt Practices
Act and United Kingdom Bribery Act of 2010;
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• changes in international trade policies, tariffs and other non-tariff barriers, such as quotas and local
content rules;
• more limited protection for intellectual property rights in some countries;
• adverse tax consequences;
• fluctuations in currency exchange rates, which could increase the price of our products outside of
the United States, increase the expenses of our international operations and expose us to foreign
currency exchange rate risk;
• currency control regulations, which might restrict or prohibit our conversion of other currencies
into U.S. dollars;
• restrictions on the transfer of funds;
• deterioration of political relations between the United States and other countries;
• the impact of natural disasters and public health epidemics or pandemics such as COVID-19 on
employees, contingent workers, partners, travel and the global economy and the ability to operate
freely and effectively in a region that may be fully or partially on lockdown; and,
• political or social unrest or economic instability in a specific country or region in which we operate,
which could have an adverse impact on our operations in that location.
Also, due to costs from our international expansion efforts and network service provider fees outside
of the United States, which generally are higher than domestic rates, our gross margin for international
customers is typically lower than our gross margin for domestic customers. As a result, our gross margin
may be impacted and fluctuate as we expand our operations and customer base worldwide.
Our failure to manage any of these risks successfully could harm our international operations, and
adversely affect our business, results of operations and financial condition.
Certain of our products are subject to telecommunications-related regulations, and future legislative or regulatory
actions could adversely affect our business, results of operations and financial condition.
As a provider of communications products, we are subject to existing or potential Federal
Communications Commission (“FCC”) regulations relating to privacy, telecommunications, consumer
protection and other requirements. In addition, the extension of telecommunications regulations to our
non-interconnected VoIP services could result in additional federal and state regulatory obligations and
taxes. We are also in discussions with certain jurisdictions regarding potential sales and other taxes for
prior periods that we may owe. In the event any of these jurisdictions disagree with management’s
assumptions and analysis, the assessment of our tax exposure could differ materially from management’s
current estimates, which may increase our costs of doing business and negatively affect the prices our
customers pay for our services. If we do not comply with FCC rules and regulations, we could be subject to
FCC enforcement actions, fines, loss of licenses and possibly restrictions on our ability to operate or offer
certain of our products. Any enforcement action by the FCC, which may be a public process, would hurt
our reputation in the industry, could erode customer trust, possibly impair our ability to sell our VoIP
products to customers and could adversely affect our business, results of operations and financial
condition.
Certain of our products are subject to a number of FCC regulations and laws that are administered by
the FCC. Among others, we must comply (in whole or in part) with:
• the Communications Act of 1934, as amended, which regulates communications services and the
provision of such services;
• the Telephone Consumer Protection Act, which limits the use of automatic dialing systems for calls
and texts, artificial or prerecorded voice messages, and fax machines;
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• the Communications Assistance for Law Enforcement Act, which requires covered entities to assist
law enforcement in undertaking electronic surveillance;
• requirements to safeguard the privacy of certain customer information;
• payment of annual FCC regulatory fees and taxes based on our interstate and international
revenues;
• rules pertaining to access to our services by people with disabilities and contributions to the
Telecommunications Relay Services fund; and,
• FCC rules regarding the use of customer proprietary network information.
In addition, Congress and the FCC are attempting to mitigate the scourge of robocalls by requiring
participation in a technical standard called SHAKEN/STIR, which allows voice carriers to authenticate
caller ID, prohibiting malicious spoofing.
If we do not comply with any current or future rules or regulations that apply to our business, we
could be subject to substantial fines and penalties, and we may have to restructure our offerings, exit
certain markets or raise the price of our products. In addition, any uncertainty regarding whether
particular regulations apply to our business, and how they apply, could increase our costs or limit our
ability to grow.
As we continue to expand internationally, we have become subject to telecommunications laws and
regulations in the foreign countries where we offer our products. Internationally, we currently offer our
products in over 180 countries.
Our international operations are subject to country-specific governmental regulation and related
actions that have increased and will continue to increase our costs or impact our products and platform or
prevent us from offering or providing our products in certain countries. Moreover, the regulation of
communications platform-as-a-service (“CPaaS”) companies like us is continuing to evolve internationally
and many existing regulations may not fully contemplate the CPaaS business model or how they fit into the
communications regulatory framework. As a result, interpretation and enforcement of regulations often
involve significant uncertainties. In many countries, including those in the European Union, a number of
our products or services are subject to licensing and communications regulatory requirements which
increases the level of scrutiny and enforcement by regulators. Future legislative, regulatory or judicial
actions impacting CPaaS services could also increase the cost and complexity of compliance and expose us
to liability. For example, in some countries, some or all of the services we offer are not considered
regulated telecommunications services, while in other countries they are subject to telecommunications
regulations, including but not limited to payment into universal service funds, licensing fees, provision of
emergency services, provision of information to support emergency services and number portability.
Specifically, the Australian Communications and Media Authority recently issued a formal finding against
several companies, including our Company, for failure to upload data into a centralized database for
emergency services and, in the future, regulatory authorities in other jurisdictions in which we operate may
also determine that we are a telecommunications company subject to similar regulations. Failure to comply
with these regulations could result in our Company being issued remedial directions to undertake
independent audits and implement effective systems, processes and practices to ensure compliance,
significant fines or being prohibited from providing telecommunications services in a jurisdiction.
Moreover, certain of our products may be used by customers located in countries where voice and
other forms of IP communications may be illegal or require special licensing or in countries on a U.S.
embargo list. Even where our products are reportedly illegal or become illegal or where users are located
in an embargoed country, users in those countries may be able to continue to use our products in those
countries notwithstanding the illegality or embargo. We may be subject to penalties or governmental
action if consumers continue to use our products in countries where it is illegal to do so or if we use a local
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partner to provide services in a country and the local partner does not comply with applicable
governmental regulations. Any such penalties or governmental action may be costly and may harm our
business and damage our brand and reputation. We may be required to incur additional expenses to meet
applicable international regulatory requirements or be required to raise the prices of services, or
restructure or discontinue those services if required by law or if we cannot or will not meet those
requirements. Any of the foregoing could adversely affect our business, results of operations and financial
condition.
If we are unable to obtain or retain geographical, mobile, regional, local or toll-free numbers, or to effectively
process requests to port such numbers in a timely manner due to industry regulations, our business and results of
operations may be adversely affected.
Our future success depends in part on our ability to obtain allocations of geographical, mobile,
regional, local and toll-free direct inward dialing numbers or phone numbers as well as short codes and
alphanumeric sender IDs (collectively “Numbering Resources”) in the United States and foreign countries
at a reasonable cost and without overly burdensome restrictions. Our ability to obtain allocations of, assign
and retain Numbering Resources depends on factors outside of our control, such as applicable regulations,
the practices of authorities that administer national numbering plans or of network service providers from
whom we can provision Numbering Resources, such as offering these Numbering Resources with
conditional minimum volume call level requirements, the cost of these Numbering Resources and the level
of overall competitive demand for new Numbering Resources.
In addition, in order to obtain allocations of, assign and retain Numbering Resources in the EU or
certain other regions, we are often required to be licensed by local telecommunications regulatory
authorities, some of which have been increasingly monitoring and regulating the categories of Numbering
Resources that are eligible for provisioning to our customers. We have obtained licenses, and are in the
process of obtaining licenses in various countries in which we do business, but in some countries, the
regulatory regime around provisioning of Numbering Resources is unclear, subject to change over time,
and sometimes may conflict from jurisdiction to jurisdiction. Furthermore, these regulations and
governments’ approach to their enforcement, as well as our products and services, are still evolving and we
may be unable to maintain compliance with applicable regulations, or enforce compliance by our
customers, on a timely basis or without significant cost. Also, compliance with these types of regulation
may require changes in products or business practices that result in reduced revenue. Due to our or our
customers’ assignment and/or use of Numbering Resources in certain countries in a manner that violates
applicable rules and regulations, we have been subjected to government inquiries and audits, and may in
the future be subject to significant penalties or further governmental action, and in extreme cases, may be
precluded from doing business in that particular country. We have also been forced to reclaim Numbering
Resources from our customers as a result of certain events of non-compliance. These reclamations result
in loss of customers, loss of revenue, reputational harm, erosion of customer trust, and may also result in
breach of contract claims, all of which could have an adverse effect on our business, results of operations
and financial condition.
Due to their limited availability, there are certain popular area code prefixes that we generally cannot
obtain. Our inability to acquire or retain Numbering Resources for our operations may make our voice
and messaging products less attractive to potential customers in the affected local geographic areas. In
addition, future growth in our customer base, together with growth in the customer bases of other
providers of cloud communications, has increased, which increases our dependence on needing sufficiently
large quantities of Numbering Resources. It may become increasingly difficult to source larger quantities
of Numbering Resources as we scale and we may need to pay higher costs for Numbering Resources, and
Numbering Resources may become subject to more stringent regulation or conditions of usage such as the
registration and on-going compliance requirements discussed above.
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Additionally, in some geographies, we support number portability, which allows our customers to
transfer their existing phone numbers to us and thereby retain their existing phone numbers when
subscribing to our voice and messaging products. Transferring existing numbers is a manual process that
can take up to 15 business days or longer to complete. Any delay that we experience in transferring these
numbers typically results from the fact that we depend on network service providers to transfer these
numbers, a process that we do not control, and these network service providers may refuse or substantially
delay the transfer of these numbers to us. Number portability is considered an important feature by many
potential customers, and if we fail to reduce any related delays, then we may experience increased difficulty
in acquiring new customers.
Any of the foregoing factors could adversely affect our business, results of operations and financial
condition.
If we fail to adapt and respond effectively to rapidly changing technology, evolving industry standards, changing
regulations, and changing customer needs, requirements or preferences, our products may become less
competitive.
The market for communications in general, and cloud communications in particular, is subject to
rapid technological change, evolving industry standards, changing regulations, as well as changing
customer needs, requirements and preferences. The success of our business will depend, in part, on our
ability to adapt and respond effectively to these changes on a timely basis. If we are unable to develop new
products that satisfy our customers and provide enhancements and new features for our existing products
that keep pace with rapid technological and industry change, including but not limited to SHAKEN/STIR
and applicable industry standards, our business, results of operations and financial condition could be
adversely affected. If new technologies emerge that are able to deliver competitive products and services at
lower prices, more efficiently, more conveniently or more securely, such technologies could adversely
impact our ability to compete effectively.
Our platform must integrate with a variety of network, hardware, mobile and software platforms and
technologies, and we need to continuously modify and enhance our products and platform to adapt to
changes and innovation in these technologies. For example, Apple, Google and other cell-phone operating
system providers or inbox service providers have developed and, may in the future develop, new
applications or functions intended to filter spam and unwanted phone calls, messages or emails. Similarly,
our network service providers may adopt new filtering technologies in an effort to combat spam or
robocalling. Such technologies may inadvertently filter desired messages or calls to or from our customers.
If cell-phone operating system providers, network service providers, our customers or their end users adopt
new software platforms or infrastructure, we may be required to develop new versions of our products to
work with those new platforms or infrastructure. This development effort may require significant
resources, which would adversely affect our business, results of operations and financial condition. Any
failure of our products and platform to operate effectively with evolving or new platforms and technologies
could reduce the demand for our products. If we are unable to respond to these changes in a cost-effective
manner, our products may become less marketable and less competitive or obsolete, and our business,
results of operations and financial condition could be adversely affected.
We substantially rely upon Amazon Web Services to operate our platform, and any disruption of or interference
with our use of Amazon Web Services would adversely affect our business, results of operations and financial
condition.
We outsource a substantial majority of our cloud infrastructure to Amazon Web Services (“AWS”),
which hosts our products and platform. Our customers need to be able to access our platform at any time,
without interruption or degradation of performance. AWS runs its own platform that we access, and we
are, therefore, vulnerable to service interruptions at AWS. We have experienced, and expect that in the
future we may experience interruptions, delays and outages in service and availability due to a variety of
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factors, including infrastructure changes, human or software errors, website hosting disruptions and
capacity constraints. Capacity constraints could be due to a number of potential causes, including technical
failures, natural disasters, pandemics such as COVID-19, fraud or security attacks. For instance, in
September 2015, AWS suffered a significant outage that had a widespread impact on the ability of our
customers to use several of our products and from time to time since then, we have experienced some
outages which resulted in disruptions to service for some of our customers. In addition, if our security, or
that of AWS, is compromised, or our products or platform are unavailable or our users are unable to use
our products within a reasonable amount of time or at all, then our business, results of operations and
financial condition could be adversely affected. In some instances, we may not be able to identify the cause
or causes of these performance problems within a period of time acceptable to our customers. It may
become increasingly difficult to maintain and improve our platform performance, especially during peak
usage times, as our products become more complex and the usage of our products increases. To the extent
that we do not effectively address capacity constraints, either through AWS or alternative providers of
cloud infrastructure, our business, results of operations and financial condition may be adversely affected.
In addition, any changes in service levels from AWS may adversely affect our ability to meet our
customers’ requirements, result in negative publicity which could harm our reputation and brand and may
adversely affect the usage of our platform.
The substantial majority of the services we use from AWS are for cloud-based server capacity and, to
a lesser extent, storage and other optimization offerings. AWS enables us to order and reserve server
capacity in varying amounts and sizes distributed across multiple regions. We access AWS infrastructure
through standard IP connectivity. AWS provides us with computing and storage capacity pursuant to an
agreement that continues until terminated by either party. AWS may terminate the agreement for cause
upon notice and upon our failure to cure a breach within 30 days from the date of such notification and
may, in some cases, suspend the agreement immediately for cause upon notice. Although we expect that
we could receive similar services from other third parties, if any of our arrangements with AWS are
terminated, we could experience interruptions on our platform and in our ability to make our products
available to customers, as well as delays and additional expenses in arranging alternative cloud
infrastructure services.
Any of the above circumstances or events may harm our reputation, erode customer trust, cause
customers to stop using our products, impair our ability to increase revenue from existing customers,
impair our ability to grow our customer base, subject us to financial penalties and liabilities under our
service level agreements and otherwise harm our business, results of operations and financial condition.
We typically provide monthly uptime service level commitments of up to 99.95% under our agreements with
customers. If we fail to meet these contractual commitments, then our business, results of operations and financial
condition could be adversely affected.
Our agreements with customers typically provide for service level commitments. If we suffer extended
periods of downtime for our products or platform and we are unable to meet these commitments, then we
are contractually obligated to provide a service credit, which is typically 10% of the customer’s amounts
due for the month in question. In addition, the performance and availability of AWS or other service
providers, which provides our cloud infrastructures is outside of our control and, therefore, we are not in
full control of whether we meet our service level commitments. As a result, our business, results of
operations and financial condition could be adversely affected if we suffer unscheduled downtime that
exceeds the service level commitments we have made to our customers. Any extended service outages
could adversely affect our business and reputation and erode customer trust.
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Breaches of our networks or systems, or those of AWS or our service providers, could degrade our ability to
conduct our business, compromise the integrity of our products, platform and data, result in significant data
losses and the theft of our intellectual property, damage our reputation, expose us to liability to third parties and
require us to incur significant additional costs to maintain the security of our networks and data.
We depend upon our IT systems to conduct virtually all of our business operations, ranging from our
internal operations and research and development activities to our marketing and sales efforts and
communications with our customers and business partners. Individuals or entities may attempt to
penetrate our network security, or that of our platform, and to cause harm to our business operations,
including by misappropriating our proprietary information or that of our customers, employees and
business partners or to cause interruptions of our products and platform. In particular, cyberattacks and
other malicious internet-based activity continue to increase in frequency and in magnitude generally, and
cloud-based companies have been targeted in the past. In addition to threats from traditional computer
hackers, malicious code (such as malware, viruses, worms, and ransomware), employees theft or misuse,
password spraying, phishing, credential stuffing, and denial-of-service attacks, we also face threats from
sophisticated organized crime, nation-state, and nation-state supported actors who engage in attacks
(including advanced persistent threat intrusions) that add to the risk to our systems (including those hosted
on AWS or other cloud services), internal networks, our customers’ systems and the information that they
store and process. While we devote significant financial and employees resources to implement and
maintain security measures, because the techniques used by such individuals or entities to access, disrupt
or sabotage devices, systems and networks change frequently and may not be recognized until launched
against a target, we may be required to make further investments over time to protect data and
infrastructure as cybersecurity threats develop, evolve and grow more complex over time. We may also be
unable to anticipate these techniques, and we may not become aware in a timely manner of such a security
breach, which could exacerbate any damage we experience. Additionally, we depend upon our employees
and contractors to appropriately handle confidential and sensitive data, including customer data, and to
deploy our IT resources in a safe and secure manner that does not expose our network systems to security
breaches or the loss of data. We have been and expect to be subject to cybersecurity threats and incidents,
including denial-of-service attacks, employee errors or individual attempts to gain unauthorized access to
information systems. Any data security incidents, including internal malfeasance or inadvertent disclosures
by our employees or a third party’s fraudulent inducement of our employees to disclose information,
unauthorized access or usage, virus or similar breach or disruption of us or our service providers, such as
AWS, could result in loss of confidential information, damage to our reputation, erosion of customer trust,
loss of customers, litigation, regulatory investigations, fines, penalties and other liabilities. Furthermore,
we are required to comply with laws and regulations that require us to maintain the security of personal
information and we may have contractual and other legal obligations to notify customers or other relevant
stakeholders of security breaches. Such disclosures could lead to negative publicity, may cause our
customers to lose confidence in the effectiveness of our security measures and require us to expend
significant capital and other resources to respond to and/or mitigate the security breach. Accordingly, if
our cybersecurity measures or those of AWS or our service providers, fail to protect against unauthorized
access, attacks (which may include sophisticated cyberattacks), compromise or the mishandling of data by
our employees and contractors, then our reputation, customer trust, business, results of operations and
financial condition could be adversely affected.
While we maintain errors, omissions, and cyber liability insurance policies covering certain security
and privacy damages, we cannot be certain that our existing insurance coverage will continue to be
available on acceptable terms or will be available, and in sufficient amounts, to cover the potentially
significant losses that may result from a security incident or breach or that the insurer will not deny
coverage as to any future claim.
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Defects or errors in our products could diminish demand for our products, harm our business and results of
operations and subject us to liability.
Our customers use our products for important aspects of their businesses, and any errors, defects or
disruptions to our products and any other performance problems with our products could damage our
customers’ businesses and, in turn, hurt our brand and reputation and erode customer trust. We provide
regular updates to our products, which have in the past contained, and may in the future contain,
undetected errors, failures, vulnerabilities and bugs when first introduced or released. Real or perceived
errors, failures or bugs in our products could result in negative publicity, loss of or delay in market
acceptance of our platform, loss of competitive position, lower customer retention or claims by customers
for losses sustained by them. In such an event, we may be required, or may choose, for customer relations
or other reasons, to expend additional resources in order to help correct the problem. In addition, we may
not carry insurance sufficient to compensate us for any losses that may result from claims arising from
defects or disruptions in our products. As a result, our reputation and our brand could be harmed, and our
business, results of operations and financial condition may be adversely affected.
We currently generate significant revenue from our largest customers, and the loss or decline in revenue from any
of these customers could harm our business, results of operations and financial condition.
In the years ended December 31, 2020, 2019 and 2018, our 10 largest Active Customer Accounts
generated an aggregate of 14%, 13% and 18% of our revenue, respectively. In the event that any of our
large customers do not continue to use our products, use fewer of our products, or use our products in a
more limited capacity, or not at all, our business, results of operations and financial condition could be
adversely affected. Additionally, the usage of our products by customers that do not have long-term
contracts with us may change between periods. For example, in the years ended December 31, 2020, 2019
and 2018, WhatsApp accounted for 6%, 5% and 7% of our revenue, respectively. WhatsApp does not have
a long-term contract with us and may reduce or fully terminate their usage of our products at any time
without notice, penalty or termination charges, which may adversely impact our results of operations.
If we are unable to develop and maintain successful relationships with consulting partners, our business, results of
operations and financial condition could be adversely affected.
We believe that continued growth of our business depends in part upon identifying, developing and
maintaining strategic relationships with consulting partners. As part of our growth strategy, we intend to
further develop partnerships and specific solution areas with consulting partners. If we fail to establish
these relationships in a timely and cost-effective manner, or at all, then our business, results of operations
and financial condition could be adversely affected. Additionally, even if we are successful at developing
these relationships but there are problems or issues with the integrations or enterprises are not willing to
purchase through consulting partners, our reputation and ability to grow our business may be adversely
affected.
Any failure to offer high quality customer support may adversely affect our relationships with our customers and
prospective customers, and adversely affect our business, results of operations and financial condition.
Many of our customers depend on our customer support team to assist them in deploying our
products effectively to help them to resolve post-deployment issues quickly and to provide ongoing
support. If we do not devote sufficient resources or are otherwise unsuccessful in assisting our customers
effectively, it could adversely affect our ability to retain existing customers and could prevent prospective
customers from adopting our products. We may be unable to respond quickly enough to accommodate
short-term increases in demand for customer support. We also may be unable to modify the nature, scope
and delivery of our customer support to compete with changes in the support services provided by our
competitors. Increased demand for customer support, without corresponding revenue, could increase costs
and adversely affect our business, results of operations and financial condition. Our sales are highly
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dependent on our business reputation and on positive recommendations from developers. Any failure to
maintain high quality customer support, or a market perception that we do not maintain high quality
customer support, could erode customer trust and adversely affect our reputation, business, results of
operations and financial condition.
Failure to set optimal prices for our products could adversely impact our business, results of operations and
financial condition.
We charge our customers based on their use of our products. We expect that we may need to change
our pricing from time to time. In the past, we have sometimes reduced our prices either for individual
customers in connection with long-term agreements or for a particular product. One of the challenges to
our pricing is that the fees that we pay to network service providers over whose networks we transmit
communications can vary daily or weekly and are affected by volume and other factors that may be outside
of our control and difficult to predict. This can result in us incurring increased costs that we may be unable
or unwilling to pass through to our customers, which could adversely impact our business, results of
operations and financial condition.
Further, as competitors introduce new products or services that compete with ours or reduce their
prices, we may be unable to attract new customers or retain existing customers based on our historical
pricing. As we expand internationally, we also must determine the appropriate price to enable us to
compete effectively internationally. Moreover, enterprises, which are a primary focus for our direct sales
efforts, may demand substantial price concessions. In addition, if the mix of products sold changes,
including for a shift to IP-based products, then we may need to, or choose to, revise our pricing. As a
result, in the future we may be required or choose to reduce our prices or change our pricing model, which
could adversely affect our business, results of operations and financial condition.
We have been sued, and may, in the future, be sued by third parties for alleged infringement of their proprietary
rights, which could adversely affect our business, results of operations and financial condition.
There is considerable patent and other intellectual property development activity in our industry. Our
future success depends, in part, on not infringing the intellectual property rights of others and we may be
unaware of the intellectual property rights of others that may cover some or all of our technology. Our
competitors or other third parties have claimed and may, in the future, claim that our products or platform
and underlying technology are infringing upon their intellectual property rights, and we may be found to
be infringing upon such rights. For example, Telesign Corporation (“Telesign”) sued us in 2015 and 2016
alleging that we infringed four U.S. patents. The patent infringement allegations in the lawsuits related to
our two-factor authentication use case, Authy, and an API tool to find information about a phone number.
On October 19, 2018, a United States District Court in the Northern District of California entered
judgment in our favor on all asserted claims, which was affirmed on appeal. We intend to vigorously
defend ourselves against such lawsuits. During the course of these lawsuits, there may be announcements
of the results of hearings and motions and other interim developments related to the litigation. If securities
analysts or investors regard these announcements as negative, the trading price of our Class A common
stock may decline.
In the future, we may also introduce or acquire new products or technologies, including in areas
where we historically have not participated in, which could increase our exposure to intellectual property
claims. Any claims or litigation could cause us to incur significant expenses and, if successfully asserted
against us, could require that we pay substantial damages or ongoing royalty payments, prevent us from
offering our products, or require that we comply with other unfavorable terms. We may also be obligated
to indemnify our customers or business partners in connection with any such litigation and to obtain
licenses or modify our products or platform, which could further exhaust our resources. Litigation is
inherently uncertain and even if we were to prevail in the event of claims or litigation against us, any claim
or litigation regarding intellectual property could be costly and time-consuming and divert the attention
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of our management and other employees from our business. Patent infringement, trademark infringement,
trade secret misappropriation and other intellectual property claims and proceedings brought against us,
whether successful or not, could harm our brand, business, results of operations and financial condition.
Indemnity provisions in various agreements potentially expose us to substantial liability for intellectual property
infringement and other losses.
Our agreements with customers and other third parties typically include indemnification or other
provisions under which we agree to indemnify or otherwise be liable to them for losses suffered or incurred
as a result of claims of intellectual property infringement, loss or exposure of confidential or sensitive data,
damages caused by us to property or persons or other liabilities relating to or arising from our products or
platform or other acts or omissions. The term of these contractual provisions often survives termination or
expiration of the applicable agreement. Large indemnity payments or damage claims from contractual
breach could harm our business, results of operations and financial condition. Although typically we
contractually limit our liability with respect to such obligations, we may still incur substantial liability
related to them. Any dispute with a customer with respect to such obligations could have adverse effects on
our relationship with that customer and other current and prospective customers, demand for our products
and adversely affect our business, results of operations and financial condition.
We could incur substantial costs in protecting or defending our intellectual property rights, and any failure to
protect our intellectual property could adversely affect our business, results of operations and financial condition.
Our success depends, in part, on our ability to protect our brand and the proprietary methods and
technologies that we develop under patent and other intellectual property laws in the U.S. and in non-U.S.
jurisdictions so that we can prevent others from using our inventions and proprietary information. As of
December 31, 2020, in the United States, we had been issued 157 patents, which expire between 2029 and
2039. As of such date, we also had 33 issued patents in non-U.S. jurisdictions, all of which are related to
U.S. patents and patent applications. We have also filed various applications for protection of certain
aspects of our intellectual property in the United States and internationally. There can be no assurance
that additional patents will be issued or that any patents that have been issued or that may be issued in the
future will provide significant protection for our intellectual property. As of December 31, 2020, we had 41
registered trademarks in the United States and 257 registered trademarks in non-U.S. jurisdictions. If we
fail to protect our intellectual property rights adequately, our competitors might gain access to our
technology and our business, results of operations and financial condition may be adversely affected.
There can be no assurance that the particular forms of intellectual property protection that we seek,
including business decisions about when to file patent applications and trademark applications, will be
adequate to protect our business. We could be required to spend significant resources to monitor and
protect our intellectual property rights. Litigation may be necessary in the future to enforce our intellectual
property rights, determine the validity and scope of our proprietary rights or those of others, or defend
against claims of infringement or invalidity. Such litigation could be costly, time-consuming and distracting
to management, result in a diversion of significant resources, the narrowing or invalidation of portions of
our intellectual property and have an adverse effect on our business, results of operations and financial
condition. Our efforts to enforce our intellectual property rights may be met with defenses, counterclaims
and countersuits attacking the validity and enforceability of our intellectual property rights or alleging that
we infringe the counterclaimant’s own intellectual property. Any of our patents, copyrights, trademarks or
other intellectual property rights could be challenged by others or invalidated through administrative
process or litigation.
We also rely, in part, on confidentiality agreements with our business partners, employees,
consultants, advisors, customers and others in our efforts to protect our proprietary technology, processes
and methods. These agreements may not effectively prevent disclosure of our confidential information,
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and it may be possible for unauthorized parties to copy our software or other proprietary technology or
information, or to develop similar software independently without our having an adequate remedy for
unauthorized use or disclosure of our confidential information. In addition, others may independently
discover our trade secrets and proprietary information, and in these cases, we would not be able to assert
any trade secret rights against those parties. Costly and time-consuming litigation could be necessary to
enforce and determine the scope of our proprietary rights, and failure to obtain or maintain trade secret
protection could adversely affect our competitive business position.
In addition, the laws of some countries do not protect intellectual property and other proprietary
rights to the same extent as the laws of the United States. To the extent we expand our international
activities, our exposure to unauthorized copying, transfer and use of our proprietary technology or
information may increase.
We cannot be certain that our means of protecting our intellectual property and proprietary rights will
be adequate or that our competitors will not independently develop similar technology. If we fail to
meaningfully protect our intellectual property and proprietary rights, our business, results of operations
and financial condition could be adversely affected.
We may acquire or invest in companies, which may divert our management’s attention and result in debt or
dilution to our stockholders. We may be unable to integrate acquired businesses and technologies successfully or
achieve the expected benefits of such acquisitions.
We actively evaluate and consider potential strategic transactions, including acquisitions of, or
investments in, businesses, technologies, services, products and other assets in the future. For example, in
November 2020, we acquired Segment for a total purchase price of $3.0 billion, of which $2.5 billion
represented the value of our Class A common stock issued at closing. The estimated transaction value of
$3.2 billion, as previously announced, includes certain shares of Class A common stock and assumed equity
awards that are subject to future vesting. Accordingly, at closing, our stockholders incurred substantial
dilution. Any future acquisitions or strategic transactions may result in additional dilution or require us to
take on debt in order to finance any such transactions. For further risks related to the acquisition of
Segment, please see below under “Risks Related to the Acquisition of Segment”. We also may enter into
relationships with other businesses to expand our products and platform, which could involve preferred or
exclusive licenses, additional channels of distribution, discount pricing or investments in other companies.
Any acquisition, investment or business relationship may result in unforeseen operating difficulties
and expenditures. In particular, we may encounter difficulties or delays in assimilating or integrating the
businesses, technologies, products, employees or operations of the acquired companies, particularly if the
key employees of the acquired company choose not to work for us, their products or services are not easily
adapted to work with our platform, or we have difficulty retaining the customers of any acquired business
due to changes in ownership, management or otherwise. In addition, we may discover liabilities or
deficiencies associated with the assets or companies we acquire or ineffective or inadequate controls,
procedures or policies at an acquired business that were not identified in advance, any of which could
result in significant unanticipated costs. Acquisitions also may disrupt our business, divert our resources or
require significant management attention that would otherwise be available for development of our
existing business. Moreover, the anticipated benefits of any acquisition, investment or business relationship
may not be realized or we may be exposed to unknown risks or liabilities.
Negotiating these transactions can be time consuming, difficult and expensive, and our ability to
complete these transactions may often be subject to approvals that are beyond our control. Consequently,
these transactions, even if announced, may not be completed. For one or more of those transactions, we
may:
• issue additional equity securities that would dilute our existing stockholders;
• use cash that we may need in the future to operate our business;
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• incur large charges or substantial liabilities;
• incur debt on terms unfavorable to us or that we are unable to repay;
• encounter difficulties retaining key employees of the acquired company or integrating diverse
software codes or business cultures;
• encounter difficulties retaining the acquired company’s customers; or
• become subject to adverse tax consequences, substantial depreciation, or deferred compensation
charges.
The occurrence of any of these foregoing could adversely affect our business, results of operations and
financial condition.
We depend largely on the continued services of our senior management and other key employees, the loss of any of
whom could adversely affect our business, results of operations and financial condition.
Our future performance depends on the continued services and contributions of our senior
management and other key employees to execute on our business plan, to develop our products and
platform, to deliver our products to customers, to attract and retain customers and to identify and pursue
opportunities. The loss of services of senior management or other key employees could significantly delay
or prevent the achievement of our development and strategic objectives. In particular, we depend to a
considerable degree on the vision, skills, experience and effort of our co-founder and Chief Executive
Officer, Jeff Lawson. None of our executive officers or other senior management are bound by a written
employment agreement and any of them may terminate employment with us at any time with no advance
notice. The replacement of any of our senior management would likely involve significant time and costs,
and such loss could significantly delay or prevent the achievement of our business objectives. The loss of
the services of any of our senior management or other key employees for any reason could adversely affect
our business, results of operations and financial condition.
If we are unable to hire, retain and motivate qualified employees, our business will suffer.
Our future success depends, in part, on our ability to continue to attract and retain highly skilled
employees. We believe that there is, and will continue to be, intense competition for highly skilled
management, technical, sales and other employees with experience in our industry in the San Francisco
Bay Area, where our headquarters are located, and in other locations where we maintain offices. We must
provide competitive compensation packages and a high quality work environment to hire, retain and
motivate employees. If we are unable to retain and motivate our existing employees and attract qualified
employees to fill key positions, we may be unable to manage our business effectively, including the
development, marketing and sale of our products, which could adversely affect our business, results of
operations and financial condition. To the extent we hire employees from competitors, we also may be
subject to allegations that they have been improperly solicited or divulged proprietary or other confidential
information.
Volatility in, or lack of performance of, our stock price may also affect our ability to attract and retain
key employees. Many of our key employees are, or will soon be, vested in a substantial number of shares of
Class A common stock or stock options. Employees may be more likely to terminate their employment
with us if the shares they own or the shares underlying their vested options have significantly appreciated
in value relative to the original purchase prices of the shares or the exercise prices of the options, or,
conversely, if the exercise prices of the options that they hold are significantly above the trading price of
our Class A common stock. If we are unable to retain our employees, our business, results of operations
and financial condition could be adversely affected.
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United States federal legislation and international laws impose certain obligations on the senders of commercial
emails, which could minimize the effectiveness of our platform, and establish financial penalties for
non-compliance, which could increase the costs of our business.
The Federal Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, or the
CAN-SPAM Act, establishes certain requirements for commercial email messages and transactional email
messages and specifies penalties for the transmission of email messages that are intended to deceive the
recipient as to source or content. Among other things, the CAN-SPAM Act, obligates the sender of
commercial emails to provide recipients with the ability to “opt-out” of receiving future commercial emails
from the sender. In addition, some states have passed laws regulating commercial email practices that are
significantly more restrictive and difficult to comply with than the CAN-SPAM Act. For example, Utah
and Michigan prohibit the sending of email messages that advertise products or services that minors are
prohibited by law from purchasing (e.g., alcoholic beverages, tobacco products, illegal drugs) or that
contain content harmful to minors (e.g., pornography) to email addresses listed on specified child
protection registries. Some portions of these state laws may not be preempted by the CAN-SPAM Act. In
addition, certain non-U.S. jurisdictions in which we operate have enacted laws regulating the sending of
email that are more restrictive than U.S. laws. For example, some foreign laws prohibit sending broad
categories of email unless the recipient has provided the sender advance consent to receipt of such email,
or in other words has “opted-in” to receiving such email. If we were found to be in violation of the
CAN-SPAM Act, applicable state laws governing email not preempted by the CAN-SPAM Act or foreign
laws regulating the distribution of email, whether as a result of violations by our customers or our own acts
or omissions, we could be required to pay large penalties, which would adversely affect our financial
condition, significantly harm our business, injure our reputation and erode customer trust. The terms of
any injunctions, judgments, consent decrees or settlement agreements entered into in connection with
enforcement actions or investigations against our company in connection with any of the foregoing laws
may also require us to change one or more aspects of the way we operate our business, which could impair
our ability to attract and retain customers or could increase our operating costs.
Our customers’ and other users’ violation of our policies or other misuse of our platform to transmit
unauthorized, offensive or illegal messages, spam, phishing scams, and website links to harmful applications or
for other fraudulent or illegal activity could damage our reputation, and we may face a risk of litigation and
liability for illegal activities on our platform and unauthorized, inaccurate, or fraudulent information distributed
via our platform.
The actual or perceived improper sending of text messages or voice calls may subject us to potential
risks, including liabilities or claims relating to consumer protection laws and regulatory enforcement,
including fines. For example, the Telephone Consumer Protection Act of 1991 restricts telemarketing and
the use of automatic SMS text messages without explicit customer consent. This has resulted in civil claims
against our company and requests for information through third-party subpoenas. The scope and
interpretation of the laws that are or may be applicable to the delivery of text messages or voice calls are
continuously evolving and developing. If we do not comply with these laws or regulations or if we become
liable under these laws or regulations due to the failure of our customers to comply with these laws by
obtaining proper consent, we could face direct liability.
Moreover, despite our ongoing and substantial efforts to limit such use, certain customers may use our
platform to transmit unauthorized, offensive or illegal messages, calls, spam, phishing scams, and website
links to harmful applications, reproduce and distribute copyrighted material or the trademarks of others
without permission, and report inaccurate or fraudulent data or information. These issues also arise with
respect to a portion of those users who use our platform on a free trial basis or upon initial use. These
actions are in violation of our policies, in particular, our Acceptable Use Policy. However, our efforts to
defeat spamming attacks, illegal robocalls and other fraudulent activity will not prevent all such attacks and
activity. Such use of our platform could damage our reputation and we could face claims for damages,
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regulatory enforcement, copyright or trademark infringement, defamation, negligence, or fraud.
Moreover, our customers’ and other users’ promotion of their products and services through our platform
might not comply with federal, state, and foreign laws. We rely on contractual representations made to us
by our customers that their use of our platform will comply with our policies and applicable law, including,
without limitation, our email and messaging policies. Although we retain the right to verify that customers
and other users are abiding by certain contractual terms, our Acceptable Use Policy and our email and
messaging policies and, in certain circumstances, to review their email and distribution lists, our customers
and other users are ultimately responsible for compliance with our policies, and we do not systematically
audit our customers or other users to confirm compliance with our policies. We cannot predict whether
our role in facilitating our customers’ or other users’ activities would expose us to liability under applicable
law, or whether that possibility could become more likely if changes to current laws regulating content
moderation, such as Section 230 of the Communications Decency Act are enacted. There have been
various Congressional and executive efforts to eliminate or modify Section 230, which limits the liability of
internet platforms for third-party content that is transmitted via those platforms and for good-faith
moderation of offensive content. President Biden and many Members of Congress from both parties
support reform or repeal of Section 230, so the possibility of Congressional action remains. In addition, the
Federal Communications Commission is considering a petition, filed by the Trump administration, to
adopt rules interpreting Section 230. If the FCC adopts rules, the scope of the protection offered by
Section 230 could be narrowed considerably. The FCC has not released any document describing the rules
that would be proposed and no date has been set for a vote on any such proposal. The Democratic
Commissioners of the FCC have indicated that they are opposed to the petition and now control the
agenda of the FCC. Even if claims asserted against us do not result in liability, we may incur substantial
costs in investigating and defending such claims. If we are found liable for our customers’ or other users’
activities, we could be required to pay fines or penalties, redesign business methods or otherwise expend
resources to remedy any damages caused by such actions and to avoid future liability.
Our use of open source software could negatively affect our ability to sell our products and subject us to possible
litigation.
Our products and platform incorporate open source software, and we expect to continue to
incorporate open source software in our products and platform in the future. Few of the licenses
applicable to open source software have been interpreted by courts, and there is a risk that these licenses
could be construed in a manner that could impose unanticipated conditions or restrictions on our ability to
commercialize our products and platform. Moreover, although we have implemented policies to regulate
the use and incorporation of open source software into our products and platform, we cannot be certain
that we have not incorporated open source software in our products or platform in a manner that is
inconsistent with such policies. If we fail to comply with open source licenses, we may be subject to certain
requirements, including requirements that we offer our products that incorporate the open source software
for no cost, that we make available source code for modifications or derivative works we create based
upon, incorporating or using the open source software and that we license such modifications or derivative
works under the terms of applicable open source licenses. If an author or other third party that distributes
such open source software were to allege that we had not complied with the conditions of one or more of
these licenses, we could be required to incur significant legal expenses defending against such allegations
and could be subject to significant damages, enjoined from generating revenue from customers using
products that contained the open source software and required to comply with onerous conditions or
restrictions on these products. In any of these events, we and our customers could be required to seek
licenses from third parties in order to continue offering our products and platform and to re-engineer our
products or platform or discontinue offering our products to customers in the event re-engineering cannot
be accomplished on a timely basis. Any of the foregoing could require us to devote additional research and
development resources to re-engineer our products or platform, could result in customer dissatisfaction
and may adversely affect our business, results of operations and financial condition.
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Changes in laws and regulations related to the Internet or changes in the Internet infrastructure itself may
diminish the demand for our products, and could adversely affect our business, results of operations and financial
condition.
The future success of our business depends upon the continued use of the Internet as a primary
medium for commerce, communications and business applications. Federal, state or foreign government
bodies or agencies have in the past adopted, and may in the future adopt, laws or regulations affecting the
use of the Internet as a commercial medium. Changes in these laws or regulations could require us to
modify our products and platform in order to comply with these changes. In addition, government agencies
or private organizations have imposed and may impose additional taxes, fees or other charges for accessing
the Internet or commerce conducted via the Internet. These laws or charges could limit the growth of
Internet-related commerce or communications generally or result in reductions in the demand for
Internet-based products and services such as our products and platform. In particular, the re-adoption of
“network neutrality” rules in the United States, which President Biden supported during his campaign,
could affect the services used by us and our customers. In addition, the use of the Internet as a business
tool could be adversely affected due to delays in the development or adoption of new standards and
protocols to handle increased demands of Internet activity, security, reliability, cost, ease-of-use,
accessibility and quality of service. The performance of the Internet and its acceptance as a business tool
has been adversely affected by “viruses,” “worms,” and similar malicious programs. If the use of the
Internet is reduced as a result of these or other issues, then demand for our products could decline, which
could adversely affect our business, results of operations and financial condition.
The technology industry is subject to increasing scrutiny that could result in government actions that would
negatively affect our business.
The technology industry is subject to intense media, political and regulatory scrutiny, including on
issues related to antitrust, privacy, and artificial intelligence, which exposes us to government
investigations, legal actions and penalties. For instance, various regulatory agencies, including competition
and consumer protection authorities, have active proceedings and investigations concerning multiple
technology companies on antitrust and other issues. If we become subject to such investigations, we could
be liable for substantial fines and penalties, be required to change our products and services or alter our
business operations, receive negative publicity, or be subject to civil litigation, all of which could harm our
business. Lawmakers also have proposed new laws and regulations, and modifications to existing laws and
regulations, that affect the activities of technology companies such as the recent efforts to eliminate or
modify Section 230 of the Communications Decency Act. If such laws and regulations are enacted or
modified, they could impact us, even if they are not intended to affect our company. In addition, the
introduction of new products and services, expansion of our activities in certain jurisdictions, or other
actions that we may take may subject us to additional laws, regulations, and other scrutiny. The increased
scrutiny of certain acquisitions in the technology industry also could affect our ability to enter into strategic
transactions or to acquire other businesses.
Compliance with new or modified laws and regulations could increase the cost of conducting our
business, limit the opportunities to increase our revenues, or prevent us from offering products or services.
While we have adopted policies and procedures designed to ensure compliance with applicable laws and
regulations, there can be no assurance that our employees, contractors or agents will not violate such laws
and regulations. If we are found to have violated laws and regulations, it could materially adversely affect
our reputation, financial condition and operating results.
We also could be harmed by government investigations, litigation, or changes in laws and regulations
directed at our customers, business partners, or suppliers in the technology industry that have the effect of
limiting our ability to do business with those entities. For example, the U.S. government recently has taken
action against companies operating in China intended to limit their ability to do business in the U.S. or
with U.S. companies. There can be no assurance that our business will not be materially adversely affected,
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individually or in the aggregate, by the outcomes of such investigations, litigation or changes to laws and
regulations in the future.
The standards that private entities and inbox service providers use to regulate the use and delivery of email have
in the past interfered with, and may in the future interfere with, the effectiveness of our platform and our ability to
conduct business.
Some of our customers rely on email for commercial solicitation. Other private entities often advocate
standards of conduct or practice that significantly exceed current legal requirements and classify certain
solicitations that comply with current legal requirements as spam. Some of these entities maintain
“blacklists” of companies and individuals, and the websites, inbox service providers and IP addresses
associated with those entities or individuals that do not adhere to those standards of conduct or practices
for commercial solicitations that the blacklisting entity believes are appropriate. If a company’s IP
addresses are listed by a blacklisting entity, emails sent from those addresses may be blocked if they are
sent to any internet domain or internet address that subscribes to the blacklisting entity’s service or uses its
blacklist.
From time to time, some of our IP addresses have become, and we expect will continue to be, listed
with one or more blacklisting entities due to the messaging practices of our customers and other users. We
may be at an increased risk of having our IP addresses blacklisted due to our scale and volume of email
processed, compared to our smaller competitors. While the overall percentage of such email solicitations
that our individual customers send may be at or below reasonable standards, the total aggregate number of
all emails that we process on behalf of our customers may trigger increased scrutiny from these blacklisting
entities. There can be no guarantee that we will be able to successfully remove ourselves from those lists.
Because we fulfill email delivery on behalf of our customers, blacklisting of this type could undermine the
effectiveness of our customers’ transactional email, email marketing programs and other email
communications, all of which could have a material negative impact on our business, financial condition
and results of operations.
Additionally, inbox service providers can block emails from reaching their users. While we continually
improve our own technology and work closely with inbox service providers to maintain our deliverability
rates, the implementation of new or more restrictive policies by inbox service providers may make it more
difficult to deliver our customers’ emails, particularly if we are not given adequate notice of a change in
policy or struggle to update our platform or services to comply with the changed policy in a reasonable
amount of time. In addition, some inbox service providers categorize as “promotional” emails that
originate from email service providers and, as a result, direct them to an alternate or “tabbed” section of
the recipient’s inbox. If inbox service providers materially limit or halt the delivery of our customers’
emails, or if we fail to deliver our customers’ emails in a manner compatible with inbox service providers’
email handling or authentication technologies or other policies, or if the open rates of our customers’
emails are negatively impacted by the actions of inbox service providers to categorize emails, then
customers may question the effectiveness of our platform and cancel their accounts. This, in turn, could
harm our business, financial condition and results of operations.
We may be subject to governmental export controls and economic sanctions regulations that could impair our
ability to compete in international markets due to licensing requirements and could subject us to liability if we are
not in compliance with applicable laws.
Certain of our products and services may be subject to export control and economic sanctions
regulations, including the U.S. Export Administration Regulations, U.S. Customs regulations and various
economic and trade sanctions regulations administered by the U.S. Treasury Department’s Office of
Foreign Assets Controls. Exports of our products and the provision of our services must be made in
compliance with these laws and regulations. Although we take precautions to prevent our products from
being provided in violation of such laws, we are aware of previous exports of certain of our products to a
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small number of persons and organizations that are the subject of U.S. sanctions or located in countries or
regions subject to U.S. sanctions. If we fail to comply with these laws and regulations, we and certain of our
employees could be subject to substantial civil or criminal penalties, including: the possible loss of export
privileges; fines, which may be imposed on us and responsible employees or managers; and, in extreme
cases, the incarceration of responsible employees or managers. Obtaining the necessary authorizations,
including any required license, for a particular deployment may be time-consuming, is not guaranteed and
may result in the delay or loss of sales opportunities. In addition, changes in our products or services, or
changes in applicable export or economic sanctions regulations may create delays in the introduction and
deployment of our products and services in international markets, or, in some cases, prevent the export of
our products or provision of our services to certain countries or end users. Any change in export or
economic sanctions regulations, shift in the enforcement or scope of existing regulations, or change in the
countries, governments, persons or technologies targeted by such regulations, could also result in
decreased use of our products and services, or in our decreased ability to export our products or provide
our services to existing or prospective customers with international operations. Any decreased use of our
products and services or limitation on our ability to export our products and provide our services could
adversely affect our business, results of operations and financial condition.
Further, we incorporate encryption technology into certain of our products. Various countries
regulate the import of certain encryption technology, including through import permitting and licensing
requirements, and have enacted laws that could limit our customers’ ability to import our products into
those countries. Encryption products and the underlying technology may also be subject to export control
restrictions. Governmental regulation of encryption technology and regulation of exports of encryption
products, or our failure to obtain required approval for our products, when applicable, could harm our
international sales and adversely affect our revenue. Compliance with applicable regulatory requirements
regarding the export of our products and provision of our services, including with respect to new releases
of our products and services, may create delays in the introduction of our products and services in
international markets, prevent our customers with international operations from deploying our products
and using our services throughout their globally-distributed systems or, in some cases, prevent the export
of our products or provision of our services to some countries altogether.
Our reliance on SaaS technologies from third parties may adversely affect our business, results of operations and
financial condition.
We rely on hosted SaaS technologies from third parties in order to operate critical internal functions
of our business, including enterprise resource planning, customer support and customer relations
management services. If these services become unavailable due to extended outages or interruptions, or
because they are no longer available on commercially reasonable terms or prices, our expenses could
increase. As a result, our ability to manage our operations could be interrupted and our processes for
managing our sales process and supporting our customers could be impaired until equivalent services, if
available, are identified, obtained and implemented, all of which could adversely affect our business,
results of operations and financial condition.
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We may have additional tax liabilities, which could harm our business, results of operations and financial
condition.
Significant judgments and estimates are required in determining our provision for income taxes and
other tax liabilities. Our tax expense may be impacted, for example, if tax laws change or are clarified to
our detriment or if tax authorities successfully challenge the tax positions that we take, such as, for
example, positions relating to the arms-length pricing standards for our intercompany transactions and our
indirect tax positions. In determining the adequacy of income taxes, we assess the likelihood of adverse
outcomes that could result if our tax positions were challenged by the Internal Revenue Service (“IRS”),
and other tax authorities. Should the IRS or other tax authorities assess additional taxes as a result of
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examinations, we may be required to record charges to operations that could adversely affect our results of
operations and financial condition. We are currently in discussions with certain jurisdictions regarding
potential sales taxes for prior periods that we may owe. We reserved $25.6 million on our December 31,
2020 balance sheet for these tax payments. The actual exposure could differ materially from our current
estimates, and if the actual payments we make to any jurisdiction exceed the accrual in our balance sheet,
our results of operations would be harmed. For example, one jurisdiction has assessed us for $38.8 million
in taxes, including interest and penalties, which exceeded the $11.5 million we had accrued for that
assessment. We believe this assessment is incorrect and have disputed it, paid the full amount as required
by law, and are seeking a refund or settlement. The payment made in excess of the accrued amount will be
reflected as a deposit on our balance sheet in future periods. If a reasonable settlement cannot be reached
in the near future, we will challenge the jurisdiction’s assessment in court. However, litigation is uncertain
and a ruling against us may adversely affect our financial position and results of operation. Many states are
also pursuing legislative expansion of the scope of goods and services that are subject to sales and similar
taxes as well as the circumstances in which a vendor of goods and services must collect such taxes.
Following the U.S. Supreme Court decision in South Dakota v. Wayfair, Inc., states are now free to levy
taxes on sales of goods and services based on an “economic nexus,” regardless of whether the seller has a
physical presence in the state. Any additional fees and taxes levied on our services by any state may
adversely impact our results of operations.
We could be subject to liability for historical and future indirect and similar taxes, which could adversely affect
our results of operations.
We conduct operations in many tax jurisdictions throughout the United States and internationally. In
many of these jurisdictions, non-income-based taxes, such as sales, VAT, GST, and telecommunications
taxes, are assessed on our operations or our sales to customers. We are subject to indirect taxes, and may
be subject to certain other taxes, in some of these jurisdictions. Historically, we have not billed or collected
taxes in certain jurisdictions and, in accordance with generally accepted accounting principles in the
United States (“U.S. GAAP”), we have recorded a provision for our tax exposure in these jurisdictions
when it is both probable that a liability has been incurred and the amount of the exposure can be
reasonably estimated. These estimates include several key assumptions, including, but not limited to, the
taxability of our products, the jurisdictions in which we believe we have nexus or a permanent
establishment, and the sourcing of revenues to those jurisdictions. In the event these jurisdictions
challenge our assumptions and analysis, our actual exposure could differ materially from our current
estimates.
We have been and may continue to be subject to scrutiny from tax authorities in various jurisdictions
and may have additional exposure related to our historical operations. Furthermore, certain jurisdictions
in which we do not collect such taxes have in the past and may in the future assert that such taxes are
applicable, which could result in tax assessments, penalties and interest, and we may be required to collect
such taxes in the future. Such tax assessments, penalties and interest or future requirements may adversely
affect our business, the prices at which we are able to offer our services, our results of operations and
financial condition.
Effective March 2017, we began collecting certain telecommunications-based taxes from our
customers in certain jurisdictions. Since then, we have added more jurisdictions where we collect these
taxes and we expect to continue expanding the number of jurisdictions in which we will collect these taxes
in the future. We are also in discussions with certain jurisdictions regarding our potential sales and other
taxes for prior periods that we may owe.
In the event any of these jurisdictions disagree with management’s assumptions and analysis, the
assessment of our tax exposure could differ materially from management’s current estimates. Some
customers may question the incremental tax charges and some may seek to negotiate lower pricing from
us, which could adversely affect our business, results of operations and financial condition.
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Our global operations and structure subject us to potentially adverse tax consequences.
We generally conduct our global operations through subsidiaries and report our taxable income in
various jurisdictions worldwide based upon our business operations in those jurisdictions. In particular, our
intercompany relationships are subject to complex transfer pricing regulations administered by taxing
authorities in various jurisdictions. Also, our tax expense could be affected depending on the applicability
of withholding and other taxes (including withholding and indirect taxes on software licenses and related
intercompany transactions) under the tax laws of certain jurisdictions in which we have business
operations. The relevant revenue and taxing authorities may disagree with positions we have taken
generally, or our determinations as to the value of assets sold or acquired or income and expenses
attributable to specific jurisdictions. If such a disagreement were to occur, and our position were not
sustained, we could be required to pay additional taxes, interest and penalties, which could result in one-
time tax charges, higher effective tax rates, reduced cash flows and lower overall profitability of our
operations.
Certain government agencies in jurisdictions where we and our affiliates do business have had an
extended focus on issues related to the taxation of multinational companies. In addition, the Organization
for Economic Co-operation and Development is conducting a project focused on base erosion and profit
shifting in international structures, which seeks to establish certain international standards for taxing the
worldwide income of multinational companies. Further, several countries have proposed or enacted taxes
applicable to digital services, which could apply to our business. As a result of these developments, the tax
laws of certain countries in which we and our affiliates do business could change on a prospective or
retroactive basis, and any such changes could increase our liabilities for taxes, interest and penalties, and
therefore could harm our business, cash flows, results of operations and financial position.
Changes in the U.S. taxation of international business activities or the adoption of other tax reform policies could
materially impact our business, results of operations and financial condition.
Changes to U.S. tax laws that may be enacted in the future could impact the tax treatment of our
foreign earnings. Due to the expansion of our international business activities, any changes in the U.S.
taxation of such activities may increase our worldwide effective tax rate and adversely affect our business,
results of operations and financial condition.
If we experience excessive credit card or fraudulent activity, we could incur substantial costs.
Most of our customers authorize us to bill their credit card accounts directly for service fees that we
charge. If people pay for our services with stolen credit cards, we could incur substantial third-party vendor
costs for which we may not be reimbursed. Further, our customers provide us with credit card billing
information online, and we do not review the physical credit cards used in these transactions, which
increases our risk of exposure to fraudulent activity. We also incur charges, which we refer to as
chargebacks, from the credit card companies from claims that the customer did not authorize the credit
card transaction to purchase our services. If the number of unauthorized credit card transactions becomes
excessive, we could be assessed substantial fines for excess chargebacks, and we could lose the right to
accept credit cards for payment.
Our products may also be subject to fraudulent usage, including but not limited to revenue share
fraud, domestic traffic pumping, subscription fraud, premium text message scams and other fraudulent
schemes. Although our customers are required to set passwords or personal identification numbers to
protect their accounts, third parties have in the past been, and may in the future be, able to access and use
their accounts through fraudulent means. Furthermore, spammers attempt to use our products to send
targeted and untargeted spam messages. We cannot be certain that our efforts to defeat spamming attacks
will be successful in eliminating all spam messages from being sent using our platform. In addition, a
cybersecurity breach of our customers’ systems could result in exposure of their authentication credentials,
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unauthorized access to their accounts or fraudulent calls on their accounts, any of which could adversely
affect our business, results of operations and financial condition.
We may require additional capital to support our business, and this capital might not be available on acceptable
terms, if at all.
We intend to continue to make investments to support our business and may require additional funds.
In particular, we may seek additional funds to develop new products and enhance our platform and
existing products, expand our operations, including our sales and marketing organizations and our
presence outside of the United States, improve our infrastructure or acquire complementary businesses,
technologies, services, products and other assets. In addition, we may use a portion of our cash to satisfy
tax withholding and remittance obligations related to outstanding restricted stock units. Accordingly, we
may need to engage in equity or debt financings to secure additional funds. If we raise additional funds
through future issuances of equity or convertible debt securities, our stockholders could suffer significant
dilution, and any new equity securities we issue could have rights, preferences and privileges superior to
those of holders of our Class A and Class B common stock. Subject to obtaining an acceptable credit
rating, and other conditions, we may opportunistically pursue debt financing in the first half of 2021. Any
debt financing that we may secure in the future could involve restrictive covenants relating to our capital
raising activities and other financial and operational matters, which may make it more difficult for us to
obtain additional capital and to pursue business opportunities. We may not be able to obtain additional
financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on
terms satisfactory to us when we require it, our ability to continue to support our business growth, scale our
infrastructure, develop product enhancements and to respond to business challenges could be significantly
impaired, and our business, results of operations and financial condition may be adversely affected.
We face exposure to foreign currency exchange rate fluctuations, and such fluctuations could adversely affect our
business, results of operations and financial condition.
As our international operations expand, our exposure to the effects of fluctuations in currency
exchange rates grows. For example, global political events, including Brexit, trade tariff developments and
other geopolitical events have caused global economic uncertainty and variability in foreign currency
exchange rates. While we have primarily transacted with customers and business partners in U.S. dollars,
we have transacted with customers in Australian dollar, Brazilian real, British pounds, euro, Japanese yen,
and Swedish krona. We expect to significantly expand the number of transactions with customers that are
denominated in foreign currencies in the future as we continue to expand our business internationally. We
also incur expenses for some of our network service provider costs outside of the United States in local
currencies and for employee compensation and other operating expenses at our non-U.S. locations in the
local currency for such locations. Fluctuations in the exchange rates between the U.S. dollar and other
currencies could result in an increase to the U.S. dollar equivalent of such expenses.
In addition, our international subsidiaries maintain net assets that are denominated in currencies
other than the functional operating currencies of these entities. As we continue to expand our
international operations, we become more exposed to the effects of fluctuations in currency exchange
rates. Accordingly, changes in the value of foreign currencies relative to the U.S. dollar can affect our
results of operations due to transactional and translational remeasurements. As a result of such foreign
currency exchange rate fluctuations, it could be more difficult to detect underlying trends in our business
and results of operations. In addition, to the extent that fluctuations in currency exchange rates cause our
results of operations to differ from our expectations or the expectations of our investors and securities
analysts who follow our stock, the trading price of our Class A common stock could be adversely affected.
We do not currently maintain a program to hedge transactional exposures in foreign currencies.
However, in the future, we may use derivative instruments, such as foreign currency forward and option
contracts, to hedge certain exposures to fluctuations in foreign currency exchange rates. The use of such
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hedging activities may not offset any or more than a portion of the adverse financial effects of unfavorable
movements in foreign exchange rates over the limited time the hedges are in place. Moreover, the use of
hedging instruments may introduce additional risks if we are unable to structure effective hedges with such
instruments.
Our ability to use our net operating losses to offset future taxable income may be subject to certain limitations.
As of December 31, 2020, we had federal, state and foreign net operating loss carryforwards
(“NOLs”), of $2.7 billion, $1.8 billion and $27.9 million, respectively. In the years ended December 31,
2020 and 2019, as a result of our Segment and SendGrid acquisitions, respectively, we assumed a
$22.3 million and $56.2 million, respectively, deferred tax liability, as described in Note 6 to our
consolidated financial statements included elsewhere in this Annual Report on Form 10-K. In general,
under Section 382 of the Internal Revenue Code of 1986, as amended (the “Code”), a corporation that
undergoes an “ownership change” (generally defined as a greater than 50-percentage-point cumulative
change (by value) in the equity ownership of certain stockholders over a rolling three-year period) is
subject to limitations on its ability to utilize its pre-change NOLs to offset post-change taxable income. Our
existing NOLs may be subject to limitations arising from previous ownership changes, and if we undergo an
ownership change in the future, our ability to utilize NOLs could be further limited by Section 382 of the
Code. Future changes in our stock ownership, some of which may be outside of our control, could result in
an ownership change under Section 382 of the Code.
On December 22, 2017, the U.S. government enacted tax legislation commonly referred to as the Tax
Cuts and Jobs Act (the “Tax Act”). The Tax Act makes broad and complex changes to the U.S. tax code
including changes to the uses and limitations of net operating losses. For example, while the Tax Act allows
for U.S. federal net operating losses incurred in tax years beginning after December 31, 2017 to be carried
forward indefinitely, the Tax Act also imposes an 80% limitation on the use of net operating losses that are
generated in tax years beginning after December 31, 2017. Net operating losses generated in tax years
beginning prior to December 31, 2017 still have a 20-year carryforward period and are not subject to 80%
limitation. The Coronavirus Aid, Relief and Economic Security Act (“CARES Act”) enacted on March 27,
2020 permits a full five-year carryback of net operating losses arising in tax years beginning after
December 31, 2017 and before January 1, 2021. In addition, at the state level, there may be periods during
which the use of net operating loss carryforwards is suspended or otherwise limited, which could accelerate
or permanently increase state taxes owed. For example, California imposed limits on the usability of
California state net operating losses to offset taxable income in tax years beginning after 2019 and before
2023. These provisions do not impact us since we have net operating losses in the applicable tax years. Our
ability to utilize net operating loss carryforwards depends on existence of sufficient taxable income of the
appropriate character within the carryforward period. Based on all available evidence, other than future
taxable income from reversing taxable temporary differences, we have no other sources of taxable income
that are objectively verifiable. As such, net operating loss carryforwards generated in tax years beginning
before December 31, 2017, could expire unused and net operating losses arising in tax years beginning
after December 31, 2017, while able to be carried forward indefinitely, are also not more likely than not to
be realized due to lack of taxable income.
If our estimates or judgments relating to our critical accounting policies prove to be incorrect, our results of
operations could be adversely affected.
The preparation of financial statements in conformity with U.S. GAAP requires management to make
estimates and assumptions that affect the amounts reported in the consolidated financial statements and
accompanying notes. We base our estimates on historical experience and on various other assumptions
that we believe to be reasonable under the circumstances, as provided in Part II, Item 7, “Management’s
Discussion and Analysis of Financial Condition and Results of Operations.” The results of these estimates
form the basis for making judgments about the carrying values of assets, liabilities and equity, and the
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amount of revenue and expenses that are not readily apparent from other sources. Assumptions and
estimates used in preparing our consolidated financial statements include those related to revenue
recognition and business combinations. Our results of operations may be adversely affected if our
assumptions change or if actual circumstances differ from those in our assumptions, which could cause our
results of operations to fall below the expectations of securities analysts and investors, resulting in a decline
in the trading price of our Class A common stock.
Changes in financial accounting standards or practices may cause adverse, unexpected financial reporting
fluctuations and affect our results of operations.
A change in accounting standards or practices may have a significant effect on our results of
operations and may even affect our reporting of transactions completed before the change is effective.
New accounting pronouncements and varying interpretations of accounting pronouncements have
occurred and may occur in the future. Changes to existing rules or the questioning of current practices may
adversely affect our reported financial results or the way we conduct our business.
For example, a new accounting guidance, Accounting Standards Codification (“ASC”) 842, “Leases”,
became effective January 1, 2019. The adoption of this new guidance had a significant impact on our
balance sheet as described in detail in Note 2 to our consolidated financial statements included elsewhere
in this Annual Report on Form 10-K. Adoption of these types of accounting standards and any difficulties
in implementation of changes in accounting principles, including the ability to modify our accounting
systems, could cause us to fail to meet our financial reporting obligations, which result in regulatory
discipline and harm investors’ confidence in us.
If we fail to maintain an effective system of disclosure controls and internal control over financial reporting, our
ability to produce timely and accurate financial statements or comply with applicable regulations could be
impaired.
As a public company, we are required to maintain internal control over financial reporting and to
report any material weaknesses in such internal control. Section 404 of the Sarbanes-Oxley Act of 2002, or
the Sarbanes-Oxley Act, requires that we evaluate and determine the effectiveness of our internal control
over financial reporting and provide a management report on internal control over financial reporting. A
material weakness is a deficiency, or combination of deficiencies, in internal control over financial
reporting, such that there is a reasonable possibility that a material misstatement of our financial
statements will not be prevented or detected on a timely basis.
Our current controls and any new controls that we develop may become inadequate because of
changes in conditions in our business. Further, weaknesses in our disclosure controls and internal control
over financial reporting may be discovered in the future. Any failure to develop or maintain effective
controls or any difficulties encountered in their implementation or improvement could harm our results of
operations or cause us to fail to meet our reporting obligations and may result in a restatement of our
financial statements for prior periods. Any failure to implement and maintain effective internal control
over financial reporting also could adversely affect the results of periodic management evaluations and
annual independent registered public accounting firm attestation reports regarding the effectiveness of our
internal control over financial reporting that we are required to include in our periodic reports that will be
filed with the SEC. Ineffective disclosure controls and procedures and internal control over financial
reporting could also cause investors to lose confidence in our reported financial and other information,
and could have a material and adverse effect on our business, results of operations and financial condition
and could cause a decline in the trading price of our Class A common stock. In addition, if we are unable
to continue to meet these requirements, we may not be able to remain listed on the New York Stock
Exchange.
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If our goodwill or intangible assets become impaired, we may be required to record a significant charge to
earnings.
We review our intangible assets for impairment when events or changes in circumstances indicate the
carrying value may not be recoverable. Goodwill is required to be tested for impairment at least annually.
As of December 31, 2020, we carried a net $5.6 billion of goodwill and intangible assets. An adverse
change in market conditions, particularly if such change has the effect of changing one of our critical
assumptions or estimates, could result in a change to the estimation of fair value that could result in an
impairment charge to our goodwill or intangible assets. Any such charges may adversely affect our results
of operations.
Risks Related to Ownership of Our Class A Common Stock
The trading price of our Class A common stock has been volatile and may continue to be volatile, and you could
lose all or part of your investment.
Prior to our initial public offering in June 2016, there was no public market for shares of our Class A
common stock. On June 23, 2016, we sold shares of our Class A common stock to the public at $15.00 per
share. From June 23, 2016, the date that our Class A common stock started trading on the New York Stock
Exchange, through December 31, 2020, the trading price of our Class A common stock has ranged from
$22.80 per share to $374.49 per share. The trading price of our Class A common stock may continue to
fluctuate significantly in response to numerous factors, many of which are beyond our control, including:
• price and volume fluctuations in the overall stock market from time to time;
• volatility in the trading prices and trading volumes of technology stocks;
• changes in operating performance and stock market valuations of other technology companies
generally, or those in our industry in particular;
• sales of shares of our Class A common stock by us or our stockholders;
• failure of securities analysts to maintain coverage of us, changes in financial estimates by securities
analysts who follow our company, or our failure to meet these estimates or the expectations of
investors;
• the financial projections we may provide to the public, any changes in those projections or our
failure to meet those projections;
• announcements by us or our competitors of new products or services;
• the public’s reaction to our press releases, other public announcements and filings with the SEC;
• rumors and market speculation involving us or other companies in our industry;
• changes in laws, industry standards, regulations or regulatory enforcement in the United States or
internationally, GDPR, the California Consumer Privacy Act of 2018 and other privacy regulations
that may be implemented in the future, including the Schrems II decision invalidating the EU-U.S.
Privacy Shield, SHAKEN/STIR and other robocalling prevention and anti-spam standards and
increased costs associated with such compliance, as well as enhanced Know-Your-Client processes
that impact our ability to market, sell or deliver our products;
• actual or anticipated changes in our results of operations or fluctuations in our results of
operations;
• actual or anticipated developments in our business, our competitors’ businesses or the competitive
landscape generally;
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• litigation involving us, our industry or both, or investigations by regulators into our operations or
those of our competitors;
• developments or disputes concerning our intellectual property or other proprietary rights;
• announced or completed acquisitions of businesses, products, services or technologies by us or our
competitors;
• changes in accounting standards, policies, guidelines, interpretations or principles;
• any significant change in our management; and
• general economic conditions and slow or negative growth of our markets.
In addition, in the past, following periods of volatility in the overall market and the market price of a
particular company’s securities, securities class action litigation has often been instituted against these
companies. This litigation, if instituted against us, could result in substantial costs and a diversion of our
management’s attention and resources.
Substantial future sales of shares of our Class A common stock could cause the market price of our Class A
common stock to decline.
The market price of our Class A common stock could decline as a result of substantial sales of our
Class A common stock, particularly sales by our directors, executive officers and significant stockholders,
or the perception in the market that holders of a large number of shares intend to sell their shares.
Additionally, the shares of Class A common stock subject to outstanding options and restricted stock
unit awards under our equity incentive plans and the shares reserved for future issuance under our equity
incentive plans will become eligible for sale in the public market upon issuance, subject to applicable
insider trading policies. Certain holders of our Class A common stock have rights, subject to some
conditions, to require us to file registration statements covering their shares or to include their shares in
registration statements that we may file for our stockholders or ourselves.
The dual class structure of our common stock has the effect of concentrating voting control with those stockholders
who held our capital stock prior to the completion of our initial public offering, including our directors, executive
officers and their respective affiliates. This limits or precludes your ability to influence corporate matters,
including the election of directors, amendments of our organizational documents and any merger, consolidation,
sale of all or substantially all of our assets, or other major corporate transaction requiring stockholder approval.
Our Class B common stock has 10 votes per share, and our Class A common stock has one vote per
share. As of December 31, 2020, our directors, executive officers and their respective affiliates, held in the
aggregate 24.4% of the voting power of our capital stock. Because of the 10-to-one voting ratio between
our Class B common stock and Class A common stock, the holders of our Class B common stock
collectively will continue to control a majority of the combined voting power of our common stock and
therefore be able to control all matters submitted to our stockholders for approval until the earlier of
(i) June 28, 2023, or (ii) the date the holders of two-thirds of our Class B common stock elect to convert
the Class B common stock to Class A common stock. This concentrated control limits or precludes your
ability to influence corporate matters for the foreseeable future, including the election of directors,
amendments of our organizational documents, and any merger, consolidation, sale of all or substantially all
of our assets, or other major corporate transaction requiring stockholder approval. In addition, this may
prevent or discourage unsolicited acquisition proposals or offers for our capital stock that you may feel are
in your best interest as one of our stockholders.
Future transfers by holders of Class B common stock will generally result in those shares converting to
Class A common stock, subject to limited exceptions, such as certain transfers effected for estate planning
purposes. The conversion of Class B common stock to Class A common stock will have the effect, over
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time, of increasing the relative voting power of those holders of Class B common stock who retain their
shares in the long term.
If securities or industry analysts cease publishing research or reports about us, our business or our market, or if
they change their recommendations regarding our Class A common stock adversely, the trading price of our
Class A common stock and trading volume could decline.
The trading market for our Class A common stock is influenced by the research and reports that
securities or industry analysts may publish about us, our business, our market or our competitors. If any of
the analysts who cover us change their recommendation regarding our Class A common stock adversely, or
provide more favorable relative recommendations about our competitors, the trading price of our Class A
common stock would likely decline. If any analyst who covers us were to cease coverage of our company or
fail to regularly publish reports on us, we could lose visibility in the financial markets, which in turn could
cause the trading price of our Class A common stock or trading volume to decline.
Anti-takeover provisions contained in our amended and restated certificate of incorporation and amended and
restated bylaws, as well as provisions of Delaware law, could impair a takeover attempt.
Our amended and restated certificate of incorporation, amended and restated bylaws and Delaware
law contain provisions which could have the effect of rendering more difficult, delaying, or preventing an
acquisition deemed undesirable by our board of directors. Among other things, our amended and restated
certificate of incorporation and amended and restated bylaws include provisions:
• authorizing “blank check” preferred stock, which could be issued by our board of directors without
stockholder approval and may contain voting, liquidation, dividend and other rights superior to our
Class A and Class B common stock;
• limiting the liability of, and providing indemnification to, our directors and officers;
• limiting the ability of our stockholders to call and bring business before special meetings;
• providing for a dual class common stock structure in which holders of our Class B common stock
have the ability to control the outcome of matters requiring stockholder approval, even if they own
significantly less than a majority of the outstanding shares of our Class A and Class B common
stock, including the election of directors and significant corporate transactions, such as a merger or
other sale of our company or its assets;
• providing that our board of directors is classified into three classes of directors with staggered
three-year terms;
• prohibit stockholder action by written consent, which requires all stockholder actions to be taken at
a meeting of our stockholders;
• requiring advance notice of stockholder proposals for business to be conducted at meetings of our
stockholders and for nominations of candidates for election to our board of directors;
• controlling the procedures for the conduct and scheduling of board of directors and stockholder
meetings; and
• providing for advance notice procedures that stockholders must comply with in order to nominate
candidates to our board of directors or to propose matters to be acted upon at a meeting of
stockholders, which may discourage or deter a potential acquirer from conducting a solicitation of
proxies to elect the acquirer’s own slate of directors or otherwise attempting to obtain control of us.
These provisions, alone or together, could delay or prevent hostile takeovers and changes in control or
changes in our management.
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As a Delaware corporation, we are also subject to provisions of Delaware law, including Section 203
of the Delaware General Corporation law, which prevents certain stockholders holding more than 15% of
our outstanding common stock from engaging in certain business combinations without approval of the
holders of at least two-thirds of our outstanding common stock not held by such 15% or greater
stockholder.
Any provision of our amended and restated certificate of incorporation, amended and restated bylaws
or Delaware law that has the effect of delaying, preventing or deterring a change in control could limit the
opportunity for our stockholders to receive a premium for their shares of our common stock and could also
affect the price that some investors are willing to pay for our Class A common stock.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of
Delaware is the exclusive forum for substantially all disputes between us and our stockholders, which could limit
our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers or
employees.
Our amended and restated certificate of incorporation provides that the Court of Chancery of the
State of Delaware is the exclusive forum for the following types of actions or proceedings under Delaware
statutory or common law:
• any derivative action or proceeding brought on our behalf;
• any action asserting a breach of fiduciary duty owed by our directors, officers, employees or our
stockholders;
• any action asserting a claim against us arising under the Delaware General Corporation Law; and
• any action asserting a claim against us that is governed by the internal-affairs doctrine.
This provision would not apply to suits brought to enforce a duty or liability created by the Exchange
Act or any other claim for which the U.S. federal courts have exclusive jurisdiction.
This exclusive-forum provision may limit a stockholder’s ability to bring a claim in a judicial forum
that it finds favorable for disputes with us or our directors, officers or employees, which may discourage
lawsuits against us and our directors, officers and employees. If a court were to find this exclusive forum
provision in our amended and restated certificate of incorporation to be inapplicable or unenforceable in
an action, we may incur additional costs associated with resolving the dispute in other jurisdictions, which
could seriously harm our business.
We do not expect to declare any dividends in the foreseeable future.
We have never paid dividends and we do not anticipate declaring any cash dividends to holders of our
common stock in the foreseeable future. Consequently, investors may need to rely on sales of their Class A
common stock after price appreciation, which may never occur, as the only way to realize any future gains
on their investment. Investors seeking cash dividends should not purchase our Class A common stock.
Risks Related to the Outstanding Notes
Servicing our future debt may require a significant amount of cash, and we may not have sufficient cash flow
from our business to pay our indebtedness.
Our ability to make scheduled payments of the principal of, to pay interest on or to refinance our
indebtedness, including our 0.25% convertible senior notes due 2023 (the “Notes”), depends on our future
performance, which is subject to economic, financial, competitive and other factors beyond our control.
Our business may not generate cash flow from operations in the future sufficient to service our debt and
make necessary capital expenditures. If we are unable to generate such cash flow, we may be required to
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adopt one or more alternatives, such as selling assets, restructuring debt or obtaining additional debt
financing or equity capital on terms that may be onerous or highly dilutive. Our ability to refinance any
future indebtedness will depend on the capital markets and our financial condition at such time. We may
not be able to engage in any of these activities or engage in these activities on desirable terms, which could
result in a default on our debt obligations. In addition, any of our future debt agreements may contain
restrictive covenants that may prohibit us from adopting any of these alternatives. Our failure to comply
with these covenants could result in an event of default which, if not cured or waived, could result in the
acceleration of our debt.
We may not have the ability to raise the funds necessary for cash settlement upon conversion of the Notes or to
repurchase the Notes for cash upon a fundamental change, and our future debt may contain limitations on our
ability to pay cash upon conversion of the Notes or to repurchase the Notes.
Subject to limited exceptions, holders of the Notes have the right to require us to repurchase their
Notes upon the occurrence of a fundamental change at a fundamental change repurchase price equal to
100% of the principal amount of the Notes to be repurchased, plus accrued and unpaid interest, if any, to,
but excluding, the fundamental change repurchase date. In addition, upon conversion of the Notes, unless
we elect to deliver solely shares of our Class A common stock to settle such conversion (other than paying
cash in lieu of delivering any fractional share), we will be required to make cash payments in respect of the
Notes being converted. However, we may not have enough available cash or be able to obtain financing at
the time we are required to make repurchases of Notes surrendered therefor or pay any cash amounts due
upon conversion. In addition, our ability to repurchase the Notes or to pay cash upon conversions of the
Notes may be limited by law, by regulatory authority or by agreements governing our future indebtedness.
Our failure to repurchase Notes at a time when the repurchase is required by the indenture governing the
Notes (the “indenture”) or to pay any cash payable on future conversions of the Notes as required by the
indenture would constitute a default under the indenture. A default under the indenture or the
fundamental change itself could also lead to a default under agreements governing our future
indebtedness. If the repayment of the related indebtedness were to be accelerated after any applicable
notice or grace periods, we may not have sufficient funds to repay the indebtedness and repurchase the
Notes or make cash payments upon conversions thereof.
The triggering of the conditional conversion feature of the Notes could adversely affect our financial condition and
operating results.
In the event the conditional conversion feature of the Notes is triggered, holders of the Notes will be
entitled to convert the Notes at any time during specified periods at their option. This conditional
conversion feature was triggered during the three months ended December 31, 2020, as the last reported
sale price of our Class A common stock was more than or equal to 130% of the conversion price for at
least 20 trading days (whether or not consecutive) in the period of 30 consecutive trading days ending on
December 31, 2020 (the last trading day of the calendar quarter), and therefore the Notes are currently
convertible, in whole or in part, at the option of the holders between January 1, 2021 through March 31,
2021. Whether the Notes will be convertible following such period will depend on the continued
satisfaction of this condition or another conversion condition in the future. If one or more holders elect to
convert their Notes during a period in which the Notes are convertible, unless we elect to satisfy our
conversion obligation by delivering solely shares of our Class A common stock (other than paying cash in
lieu of delivering any fractional share), we would be required to settle a portion or all of our conversion
obligation through the payment of cash, which could adversely affect our liquidity. In addition, even if
holders do not elect to convert their Notes, under certain circumstances, such as a fundamental change or
default, as described in the indenture, we could be required under applicable accounting rules to reclassify
all or a portion of the outstanding principal of the Notes as a current rather than long-term liability, which
would result in a material reduction of our net working capital.
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The accounting method for convertible debt securities that may be settled in cash, such as the Notes, could have a
material effect on our reported financial results.
Under Financial Accounting Standards Board Accounting Standards Codification 470-20, Debt with
Conversion and Other Options, which we refer to as ASC 470-20, an entity must separately account for the
liability and equity components of convertible debt instruments (such as the Notes) that may be settled
entirely or partially in cash upon conversion in a manner that reflects the issuer’s economic interest cost.
ASC 470-20 requires the value of the conversion option of the Notes, representing the equity component,
to be recorded as additional paid-in capital within stockholders’ equity in our consolidated balance sheet
and as a discount to the debt component of the Notes, which reduces their initial debt carrying value
reflected as a liability on our balance sheets. The carrying value of the debt component of the Notes, net of
the discount recorded, will be accreted up to the principal amount of the Notes from the issuance date
until maturity, which will result in non-cash charges to interest expense in our consolidated statement of
operations. Accordingly, we will report lower net income or higher net loss in our financial results because
ASC 470-20 requires interest to include both the current period’s accretion of the debt discount and the
instrument’s coupon interest, which could adversely affect our reported or future financial results, the
trading price of our Class A common stock and the trading price of the Notes.
In addition, under certain circumstances, convertible debt instruments (such as the Notes) that may be
settled entirely or partly in cash are currently accounted for utilizing the treasury stock method, the effect
of which is that the shares issuable upon conversion of the Notes are not included in the calculation of
diluted earnings per share except to the extent that the conversion value of the Notes exceeds their
principal amount. Under the treasury stock method, for diluted earnings per share purposes, the
transaction is accounted for as if the number of shares of Class A common stock that would be necessary
to settle such excess, if we elected to settle such excess in shares, are issued.
However, in August 2020, the Financial Accounting Standards Board published accounting standards
update (“ASU”) 2020-06, “Debt—Debt with Conversion and Other Options (Subtopic 470-20) and
Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40): Accounting for Convertible
Instruments and Contracts in an Entity’s Own Equity”, which we refer to as ASU 2020-06, which amends
these accounting standards by reducing the number of accounting models for convertible instruments and
limiting instances of separate accounting for the debt and equity or a derivative component of the
convertible debt instruments. ASU 2020-06 will no longer allow the use of the treasury stock method for
convertible instruments for purposes of calculating diluted earnings per share and instead require
application of the “if-converted” method. Under that method, diluted earnings per share will generally be
calculated assuming that all the Notes were converted solely into shares of Class A common stock at the
beginning of the reporting period, unless the result would be anti-dilutive, which could adversely affect our
diluted earnings per share. However, if the principal amount of the convertible debt instrument being
converted is required to be paid in cash and only the excess is permitted to be settled in shares, the
if-converted method will produce a similar result as the treasury stock method prior to the adoption of
ASU 2020-06 for such convertible debt instrument. These amendments will be effective for public
companies for fiscal years beginning after December 15, 2021, with early adoption permitted, but no
earlier than fiscal years beginning after December 15, 2020.
The capped call transactions may affect the value of the Notes and our Class A common stock.
In connection with the pricing of the Notes, we entered into privately negotiated capped call
transactions with the option counterparties. The capped call transactions are expected generally to reduce
the potential dilution to our Class A common stock upon any conversion of the Notes and/or offset any
potential cash payments we are required to make in excess of the principal amount of converted Notes, as
the case may be, with such reduction and/or offset subject to a cap.
In connection with establishing their initial hedges of the capped call transactions, the option
counterparties or their respective affiliates entered into various derivative transactions with respect to our
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Class A common stock and/or purchased shares of our Class A common stock concurrently with or shortly
after the pricing of the Notes.
In addition, the option counterparties and/or their respective affiliates may modify their hedge
positions by entering into or unwinding various derivatives with respect to our Class A common stock and/
or purchasing or selling our Class A common stock or other securities of ours in secondary market
transactions at any time prior to the maturity of the Notes (and are likely to do so during any observation
period related to a conversion of Notes). This activity could cause or avoid an increase or a decrease in the
market price of our Class A common stock.
We do not make any representation or prediction as to the direction or magnitude of any potential
effect that the transactions described above may have on the price of the Notes or our Class A common
stock. In addition, we do not make any representation that the option counterparties will engage in these
transactions or that these transactions, once commenced, will not be discontinued without notice.
We are subject to counterparty risk with respect to the capped call transactions.
The option counterparties are financial institutions, and we will be subject to the risk that any or all of
them might default under the capped call transactions. Our exposure to the credit risk of the option
counterparties will not be secured by any collateral. Past global economic conditions have resulted in the
actual or perceived failure or financial difficulties of many financial institutions. If an option counterparty
becomes subject to insolvency proceedings, we will become an unsecured creditor in those proceedings
with a claim equal to our exposure at that time under the capped call transactions with such option
counterparty. Our exposure will depend on many factors but, generally, an increase in our exposure will be
correlated to an increase in the market price and in the volatility of our Class A common stock. In
addition, upon a default by an option counterparty, we may suffer adverse tax consequences and more
dilution than we currently anticipate with respect to our Class A common stock. We can provide no
assurances as to the financial stability or viability of the option counterparties.
Risks Related to the Acquisition of Segment
We may not realize potential benefits from the acquisition of Segment (the “Acquisition”) because of difficulties
related to integration, the achievement of synergies, and other challenges.
We acquired Segment on November 2, 2020. Prior to the completion of the Acquisition, we and
Segment operated independently, and there can be no assurances that our businesses can be combined in a
manner that allows for the achievement of substantial benefits. Any integration process may require
significant time and resources, and we may not be able to manage the process successfully as our ability to
acquire and integrate larger or more complex companies, products, or technology in a successful manner is
unproven. If we are not able to successfully integrate Segment’s business with ours or pursue our customer
and product strategy successfully, the anticipated benefits of the Acquisition may not be realized fully or
may take longer than expected to be realized. Further, it is possible that there could be a loss of our and/or
Segment’s key employees and customers, disruption of either company’s or both companies’ ongoing
businesses or unexpected issues, higher than expected costs and an overall post-completion process that
takes longer than originally anticipated. Specifically, the following issues, among others, must be addressed
in combining Segment’s operations with ours in order to realize the anticipated benefits of the Acquisition
so the combined company performs as the parties anticipate:
• combining the companies’ corporate functions;
• combining Segment’s business with our business in a manner that permits us to achieve the
synergies anticipated to result from the Acquisition, the failure of which would result in the
anticipated benefits of the Acquisition not being realized in the time frame currently anticipated or
at all;
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• maintaining existing agreements with customers, distributors, providers, talent and vendors and
avoiding delays in entering into new agreements with prospective customers, distributors, providers,
talent and vendors;
• determining whether and how to address possible differences in corporate cultures and
management philosophies;
• integrating the companies’ administrative and information technology infrastructure;
• developing products and technology that allow value to be unlocked in the future;
• evaluating and forecasting the financial impact of the Acquisition transaction, including accounting
charges; and
• effecting potential actions that may be required in connection with obtaining regulatory approvals.
In addition, at times the attention of certain members of our management and resources may be
focused on integration of the businesses of the two companies and diverted from day-to-day business
operations, which may disrupt our ongoing business and the business of the combined company.
We have incurred, and may continue to incur, significant, non-recurring costs in connection with the
Acquisition and integrating the operations of Twilio and Segment, including costs to maintain employee
morale and to retain key employees. Management cannot ensure that the elimination of duplicative costs
or the realization of other efficiencies will offset the transaction and integration costs in the near term or at
all.
Purchase price accounting in connection with our Acquisition requires estimates that may be subject to change
and could impact our consolidated financial statements and future results of operations and financial position.
Pursuant to the acquisition method of accounting, the purchase price we paid for Segment will be
allocated to the underlying Segment tangible and intangible assets acquired and liabilities assumed based
on their respective fair market values with any excess purchase price allocated to goodwill. The acquisition
method of accounting is dependent upon certain valuations and other studies that are preliminary. As of
December 31, 2020, the areas of purchase price allocation that are not yet finalized due to information that
may become available subsequently to the year end relate to any and all contingencies, including income
and other taxes. We currently anticipate that all the information needed to identify and measure these
contingencies will be obtained and finalized during the one year measurement period following the date of
completion of the Acquisition. Differences between these preliminary estimates and the final acquisition
accounting may occur, and these differences could have a material impact on the consolidated financial
statements and the combined company’s future results of operations and financial position.
General Risks
Any legal proceedings or claims against us could be costly and time-consuming to defend and could harm our
reputation regardless of the outcome.
We are and may in the future become subject to legal proceedings and claims that arise in the
ordinary course of business, such as disputes or employment claims made by our current or former
employees. Any litigation, whether meritorious or not, could harm our reputation, will increase our costs
and may divert management’s attention, time and resources, which may in turn seriously harm our
business. Insurance might not cover such claims, might not provide sufficient payments to cover all the
costs to resolve one or more such claims, and might not continue to be available on terms acceptable to us.
A claim brought against us that is uninsured or underinsured could result in unanticipated costs and could
seriously harm our business.
62
Unfavorable conditions in our industry or the global economy or reductions in spending on information
technology and communications could adversely affect our business, results of operations and financial condition.
Our results of operations may vary based on the impact of changes in our industry or the global
economy on our customers. Our results of operations depend in part on demand for information
technology and cloud communications. In addition, our revenue is dependent on the usage of our
products, which in turn is influenced by the scale of business that our customers are conducting. To the
extent that weak economic conditions, geopolitical developments, such as existing and potential trade wars,
and other events outside of our control such as the COVID-19 pandemic, result in a reduced volume of
business for, and communications by, our customers and prospective customers, demand for, and use of,
our products may decline. Furthermore, weak economic conditions may make it more difficult to collect on
outstanding accounts receivable. Additionally, historically, we have generated the substantial majority of
our revenue from small and medium-sized businesses, and we expect this to continue for the foreseeable
future. Small and medium-sized business may be affected by economic downturns to a greater extent than
enterprises, and typically have more limited financial resources, including capital borrowing capacity, than
enterprises. If our customers reduce their use of our products, or prospective customers delay adoption or
elect not to adopt our products, as a result of a weak economy, this could adversely affect our business,
results of operations and financial condition.
Our business is subject to the risks of pandemics, earthquakes, fire, floods and other natural catastrophic events,
and to interruption by man-made problems such as power disruptions, computer viruses, data security breaches or
terrorism.
Our corporate headquarters are located in the San Francisco Bay Area, a region known for seismic
activity. A significant natural disaster, such as an earthquake, fire or flood, occurring at our headquarters,
at one of our other facilities or where a business partner is located could adversely affect our business,
results of operations and financial condition. Further, if a natural disaster or man-made problem were to
affect our service providers, this could adversely affect the ability of our customers to use our products and
platform. In addition, natural disasters, pandemics and acts of terrorism could cause disruptions in our or
our customers’ businesses, national economies or the world economy as a whole. For example, the rapid
spread of COVID-19 globally has resulted in increased travel restrictions and disruption and shutdown of
businesses. Health concerns or political or governmental developments in countries in which we or our
customers, partners and service providers operate could result in economic, social or labor instability and
could have an adverse effect on our business and our results of operations and financial condition. The
extent to which COVID-19 impacts our results will depend on future developments, which are highly
uncertain and will include emerging information concerning the severity of COVID-19 and the actions
taken by governments and private businesses to attempt to contain COVID-19. Any prolonged
contractions in the travel and hospitality industries, along with any effects on supply chain or on other
industries in which our customers operate, could adversely impact our business, results of operations and
financial condition.
We also rely on our network and third-party infrastructure and enterprise applications and internal
technology systems for our engineering, sales and marketing, and operations activities. Although we
maintain incident management and disaster response plans, in the event of a major disruption caused by a
natural disaster or man-made problem, we may be unable to continue our operations and may endure
system interruptions, reputational harm, delays in our development activities, lengthy interruptions in
service, breaches of data security and loss of critical data, any of which could adversely affect our business,
results of operations and financial condition.
In addition, computer malware, viruses and computer hacking, fraudulent use attempts and phishing
attacks have become more prevalent in our industry, have occurred on our platform in the past and may
occur on our platform in the future. Though it is difficult to determine what, if any, harm may directly
result from any specific interruption or attack, any failure to maintain performance, reliability, security,
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integrity and availability of our products and technical infrastructure to the satisfaction of our users may
harm our reputation and our ability to retain existing users and attract new users.
Item 1B. Unresolved Staff Comments
None.
Item 2.
Properties
We lease all of our facilities and do not own any real property. Our headquarters is located in San
Francisco, California, where we have sub-leased several floors, consisting of 259,416 square feet of office
space at 101 Spear Street. The sub-lease covers several floors for which the terms commenced on
December 1, 2018 and April 1, 2020 and will be expiring at various dates between March 2025 and June
2028. Our existing lease obligations are secured by letters of credit with a cumulative value of $24.3 million
as of December 31, 2020.
We also lease approximately 600,000 square feet in various locations in North America, South
America, Europe and Asia. This includes our international headquarters in Dublin, Ireland and regional
offices used for business operations, sales, support, and product development.
Additional information regarding our lease commitments is available in Note 5 of our consolidated
financial statements included in Part II, Item 8, “Financial Statements and Supplementary Data” of this
Annual Report on Form 10-K.
We intend to procure additional space in the future as we continue to add employees and expand
geographically. We believe our facilities are adequate and suitable for our current needs and that, should it
be needed, suitable additional or alternative space will be available to accommodate our operations.
Item 3.
Legal Proceedings
On April 30, 2015 and March 28, 2016, Telesign Corporation (“Telesign”) filed lawsuits (which were
subsequently consolidated) against us alleging that certain of our products infringed four patents owned by
Telesign. We challenged the validity of one of the patents at issue in an inter partes review at the U.S.
Patent and Trademark Office (“PTO”), and the PTO found all claims challenged by us in the inter partes
review unpatentable. Telesign did not appeal the PTO’s decision and it is final. On October 19, 2018, the
district court granted our motion that all remaining asserted claims of the asserted patents are invalid
under 35 U.S.C. § 101 and entered judgment in our favor. On November 8, 2018, Telesign appealed the
judgment to the United States Court of Appeals for the Federal Circuit. On January 9, 2020, the Federal
Circuit Court affirmed the district court’s judgment, and the matter is now concluded.
On December 1, 2016, we filed a patent infringement lawsuit against Telesign in the United States
District Court, Northern District of California, alleging infringement of United States Patent No. 8,306,021
(“021”), United States Patent No. 8,837,465 (“465”), United States Patent No. 8,755,376 (“376”), United
States Patent No. 8,736,051 (“051”), United States Patent No. 8,737,962 (“962”), United States Patent
No. 9,270,833 (“833”), and United States Patent No. 9,226,217 (“217”). Telesign filed a motion to dismiss
the complaint on January 25, 2017. In two orders, issued on March 31, 2017 and April 17, 2017, the court
granted Telesign’s motion to dismiss with respect to the ‘962, ‘833, ‘051 and ‘217 patents, but denied
Telesign’s motion to dismiss as to the ‘021, ‘465 and ‘376 patents. On August 23, 2017, Telesign petitioned
the U.S. Patent and Trademark Office (“U.S. PTO”) for inter partes review of the ‘021, ‘465, and ‘376
patents. On March 9, 2018, the U.S PTO denied Telesign’s petition for inter partes review of the ‘021
patent and granted Telesign’s petitions for inter partes review of the ‘465 and ‘376 patents. On March 6,
2019, the U.S. PTO found all challenged claims of the ‘465 and ‘376 patents unpatentable. We appealed
the decisions to the United States Court of Appeals for the Federal Circuit who, on June 10, 2020,
affirmed the U.S. PTO’s rulings. The district court litigation had been stayed pending resolution of the
64
inter partes reviews (and appeals from them). After the appeals were concluded, the district court reopened
the case and set trial on the ’021 Patent for July 2021. We sought a judgment of infringement, a judgment
of willful infringement, monetary and injunctive relief, enhanced damages, and an award of costs and
expenses against Telesign. A settlement agreement was executed on November 25, 2020, settling all claims.
On December 2, 2020, a joint stipulation of dismissal was filed and the Court entered an order dismissing
the case with prejudice. This matter is now concluded.
In addition to the litigation discussed above, from time to time, we may be subject to legal actions and
claims in the ordinary course of business. We have received, and may in the future continue to receive,
claims from third parties asserting, among other things, infringement of their intellectual property rights.
Future litigation may be necessary to defend ourselves, our partners and our customers by determining the
scope, enforceability and validity of third-party proprietary rights, or to establish our proprietary rights.
The results of any current or future litigation cannot be predicted with certainty, and regardless of the
outcome, litigation can have an adverse impact on us because of defense and settlement costs, diversion of
management resources, and other factors.
Item 4. Mine Safety Disclosures
Not applicable.
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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
PART II
Securities
Market Price of Our Class A Common Stock
Our Class A common stock is traded on The New York Stock Exchange under the symbol “TWLO.”
As of January 31, 2021, we had 269 holders of record of our Class A and Class B common stock. The actual
number of stockholders is greater than this number of record holders and includes stockholders who are
beneficial owners but whose shares are held in street name by brokers and other nominees.
Dividend Policy
We have never declared or paid any cash dividends on our capital stock. We intend to retain any
future earnings and do not expect to pay any dividends in the foreseeable future.
Stock Performance Graph
This performance graph shall not be deemed “soliciting material” or to be “filed” with the SEC for
purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities under that Section, and shall
not be deemed to be incorporated by reference into any filing of Twilio Inc. under the Securities Act or the
Exchange Act
We have presented below the cumulative total return to our stockholders between June 23, 2016 (the
date our Class A common stock commenced trading on the NYSE) through December 31, 2020, in
comparison to the S&P 500 Index and S&P 500 Information Technology Index. All values assume a $100
initial investment and data for the S&P 500 Index and S&P 500 Information Technology Index assume
reinvestment of dividends. The comparisons are based on historical data and are not indicative of, nor
intended to forecast, the future performance of our Class A common stock.
$1,200
$1,100
$1,000
$900
$800
$700
$600
$500
$400
$300
$200
$100
$0
Jun-16 Jun-16 Sep-16 Dec-16 Mar-17 Jun-17 Sep-17 Dec-17 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19 Mar-20 Jun-20 Sep-20 Dec-20
Twilio Inc
S&P 500 Index
S&P 500 Info Tech Index
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Recent Sales of Unregistered Securities and Use of Proceeds from Registered Securities
(a) Sales of Unregistered Securities
In February 2021, and in years ended December 31, 2020 and 2018, Twilio.org donated 22,102 shares,
88,408 shares and 62,338 shares of our unregistered Class A common stock, respectively, to an
independent donor advised fund to further our philanthropic goals. The shares are “restricted securities”
for purposes of Rule 144 under the Securities Act and the fair market value of these shares on the date of
donation was $9.4 million, $19.0 million and $6.0 million, respectively. These amount were recorded as
general and administrative expense in our consolidated statements of operations for February 2021 and
the fiscal years 2020 and 2018, respectively.
In May 2018, we issued $550 million in aggregate principal amount of 0.25% Convertible Senior Notes
due 2023 (the “Notes”). In connection with the offering of the Notes, we entered into privately-negotiated
capped call transactions with certain counterparties (the “capped calls”). The capped calls each have an
initial strike price of approximately $70.90 per share, subject to certain adjustments, which corresponds to
the initial conversion price of the Notes. The capped calls have initial cap prices of $105.04 per share,
subject to certain adjustments. The capped calls cover, subject to anti-dilution adjustments, approximately
7,757,200 shares of Class A Common Stock. See Note 9 to our consolidated financial statements included
elsewhere in this Annual Report on Form 10-K for additional information about the Notes and capped
calls.
We offered and sold the Notes to the initial purchasers in reliance on the exemption from registration
provided by Section 4(a)(2) of the Securities Act, and for resale by the initial purchasers to qualified
institutional buyers pursuant to the exemption from registration provided by Rule 144A under the
Securities Act. We relied on these exemptions from registration based in part on representations made by
the initial purchasers in the purchase agreement dated May 14, 2018. The shares of the Class A common
stock issuable upon conversion of the Notes have not been registered under the Securities Act and may not
be offered or sold in the United States absent registration or an applicable exemption from registration
requirements.
In the year ended December 31, 2020, we converted $206.3 million aggregate principal of the Notes by
issuing 2,902,434 shares of the Class A common stock issuable upon conversion of the Notes and the
aggregate fair market value of these shares on the dates of conversion was $892.6 million. To the extent
that any further shares of the Class A common stock are issued upon conversion of the Notes, they will be
issued in transactions anticipated to be exempt from registration under the Securities Act by virtue of
Section 3(a)(9) thereof, because no commission or other remuneration is expected to be paid in
connection with conversion of the Notes, and any resulting issuance of shares of the Class A common
stock.
(b) Use of Proceeds
In February 2021, we closed a follow-on public offering, in which we sold 4,312,500 shares of Class A
common stock at a price to the public of $409.60 per share, including shares sold in connection with the
exercise of the underwriters’ option to purchase additional shares. The offer and sale of all of the shares in
the follow-on offering were registered under the Securities Act pursuant to a registration statement on
Form S-3 (File No. 333-231794), which was declared effective by the SEC on May 29, 2019. We raised
$1.8 billion in net proceeds after deducting offering expenses paid and payable by us. No payments were
made by us to directors, officers or persons owning 10 percent or more of our capital stock or to their
associates, or to our affiliates, other than payments in the ordinary course of business to officers for
salaries. There has been no material change in the planned use of proceeds from our follow-on offering as
described in our final prospectus filed with the SEC on February 22, 2021 pursuant to Rule 424(b)(5). The
managing underwriters of our follow-on offering were Morgan Stanley & Co. LLC, J.P. Morgan Securities
LLC, Academy Securities, Inc., Cabrera Capital Markets LLC, and Siebert Williams Shank & Co., LLC.
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In August 2020, we closed a follow-on public offering, in which we sold 5,819,838 shares of Class A
common stock at a price to the public of $247.00 per share, including shares sold in connection with the
exercise of the underwriters’ option to purchase additional shares. The offer and sale of all of the shares in
the follow-on offering were registered under the Securities Act pursuant to a registration statement on
Form S-3 (File No. 333-231794), which was declared effective by the SEC on May 29, 2019. We raised
$1.4 billion in net proceeds after deducting underwriting discounts and commissions and offering expenses
paid by us. No payments were made by us to directors, officers or persons owning 10 percent or more of
our capital stock or to their associates, or to our affiliates, other than payments in the ordinary course of
business to officers for salaries. There has been no material change in the planned use of proceeds from
our follow-on offering as described in our final prospectus filed with the SEC on August 7, 2020 pursuant
to Rule 424(b)(5). We invested the funds received in accordance with our board-approved investment
policy, which provides for investments in obligations of the U.S. government, money market instruments,
registered money market funds and corporate bonds. The managing underwriters of our follow-on offering
were J.P. Morgan Securities LLC, Morgan Stanley & Co. LLC, Goldman, Sachs & Co. and BofA
Securities, Inc.
In June 2019, we closed a follow-on public offering, in which we sold 8,064,515 shares of Class A
common stock at a price to the public of $124.00 per share, including shares sold in connection with the
exercise of the underwriters’ option to purchase additional shares. The offer and sale of all of the shares in
the follow-on offering were registered under the Securities Act pursuant to a registration statement on
Form S-3 (File No. 333-231794), which was declared effective by the SEC on May 29, 2019. We raised
$979.0 million in net proceeds after deducting underwriting discounts and commissions and offering
expenses paid and payable by us. No payments were made by us to directors, officers or persons owning
10 percent or more of our capital stock or to their associates, or to our affiliates, other than payments in
the ordinary course of business to officers for salaries. There has been no material change in the planned
use of proceeds from our follow-on offering as described in our final prospectus filed with the SEC on
May 31, 2019 pursuant to Rule 424(b). We invested the funds received in accordance with our board-
approved investment policy, which provides for investments in obligations of the U.S. government, money
market instruments, registered money market funds and corporate bonds. The managing underwriters of
our follow-on offering were Goldman, Sachs & Co. and J.P. Morgan Securities LLC.
(c) Issuer Purchases of Equity Securities
None.
Item 6. Selected Financial and Other Data
We have derived the selected consolidated statements of operations data for the years ended December 31,
2020, 2019 and 2018 and the balance sheet data as of December 31, 2020 and 2019 from our audited
consolidated financial statements included elsewhere in this Annual Report on Form 10-K. The selected
consolidated statements of operations data for the years ended December 31, 2017 and 2016 and the
consolidated balance sheet data as of December 31, 2018, 2017 and 2016 are derived from audited
consolidated financial statements not included in this Annual Report on Form 10-K. We have included Twilio
Segment in our consolidated results of operations prospectively from November 2, 2020, and Twilio SendGrid
in our consolidated results of operations prospectively from February 1, 2019, the closing dates of each
acquisitions, respectively. Our historical results are not necessarily indicative of the results that may be expected
in the future. The following selected consolidated financial and other data should be read in conjunction with
Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of Operations”,
and our consolidated financial statements and the related notes appearing in Part II, Item 8, “Financial
Statements and Supplementary Data”, of this Annual Report on Form 10-K to fully understand factors that may
affect the comparability of the information presented below.
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Consolidated Statements of Operations Data:
Year Ended December 31,
2020
2019
2018
2017
2016
(In thousands, except share and per share amounts)
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,761,776 $
Cost of revenue(1)(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
846,115
1,134,468 $
525,551
650,067 $
300,841
399,020 $
182,895
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
915,661
608,917
349,226
216,125
Operating expenses:
Research and development(1)(2) . . . . . . . . . . . . . . . .
Sales and marketing(1)(2) . . . . . . . . . . . . . . . . . . . . . .
General and administrative(1)(2) . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . .
Loss from operations . . . . . . . . . . . . . . . . . . . . . .
Other (expenses) income, net . . . . . . . . . . . . . . . . . . .
Loss before (provision) benefit for income
530,548
567,407
310,607
1,408,562
(492,901)
(11,525)
391,355
369,079
218,268
978,702
(369,785)
7,569
171,358
175,555
117,548
464,461
(115,235)
(5,923)
120,739
100,669
60,791
282,199
(66,074)
3,071
277,335
120,520
156,815
77,926
65,267
54,937
198,130
(41,315)
317
taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit (provision) for income taxes . . . . . . . . . . . . . .
(504,426)
13,447
(362,216)
55,153
(121,158)
(791)
(63,003)
(705)
(40,998)
(326)
Net loss attributable to common
stockholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . $
(490,979)$
(307,063)$ (121,949)$
(63,708)$
(41,324)
Net loss per share attributed to common
stockholders, basic and diluted . . . . . . . . . . . . $
(3.35)$
(2.36)$
(1.26)$
(0.70)$
(0.78)
Weighted-average shares used in computing net
loss per share attributable to common
stockholders, basic and diluted . . . . . . . . . . . . 146,708,663 130,083,046 97,130,339 91,224,607 53,116,675
Key Business Metrics:
Number of Active Customer Accounts (as of end date of
period)(3)(4)
Total Revenue (in thousands)(3)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Total Revenue Growth Rate(3) . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . .
Dollar-Based Net Expansion Rate(5)
Year Ended December 31,
2020
2019
2018
2017
2016
221,000
$1,761,776
179,000
$1,134,468
64,286
$650,067
48,979
$399,020
36,606
$277,335
55%
137%
75%
135%
63%
143%
44%
127%
66%
147%
(1)
Includes stock-based compensation expense as follows:
Year Ended December 31,
2020
2019
2018
2017
2016
Cost of revenue . . . . . . . . . . . . . . . .
Research and development . . . . . .
Sales and marketing . . . . . . . . . . . .
General and administrative . . . . . .
$ 8,857
173,303
103,450
76,301
$
7,123
126,012
60,886
70,297
(In thousands)
$ 1,126
42,277
23,616
26,254
$
650
22,808
9,822
16,339
$
291
12,946
4,972
6,016
Total . . . . . . . . . . . . . . . . . . . . . . .
$361,911
$264,318
$93,273
$49,619
$24,225
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(2)
Includes amortization of acquired intangibles as follows:
Year Ended December 31,
2020
2019
2018
2017
2016
Cost of revenue . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . .
$59,501
—
38,915
78
$45,267
—
27,540
—
(In thousands)
$5,656
22
1,117
375
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
$98,494
$72,807
$7,170
$4,644
139
753
84
$5,620
$619
151
—
110
$880
(3) For the year ended December 31, 2020, Active Customer Accounts, Total Revenue, and Total
Revenue Growth Rate include the partial year contribution from Twilio Segment, from the date of
acquisition on November 2, 2020. For the year ended December 31, 2019, Active Customer Accounts,
Total Revenue and Total Revenue Growth Rate include the partial year contribution from Twilio
SendGrid, from the date of acquisition on February 1, 2019. Effective December 31, 2019, we round
down the number of Active Customer Accounts to the nearest thousand.
(4)
(5)
See Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Key Business Metrics—Number of Active Customer Accounts.”
See Item 7, “Management’s Discussion and Analysis of Financial Condition and Results of
Operations—Key Business Metrics—Dollar- Based Net Expansion Rate.”
Consolidated Balance Sheet Data:
As of December 31,
2020
2019
2018
2017
2016
Cash and cash equivalents . . . . . . . . . . $ 933,885 $ 253,660
Marketable securities . . . . . . . . . . . . . . $2,105,906 $1,599,033
Working capital . . . . . . . . . . . . . . . . . . . $2,924,029 $1,814,109
Property and equipment, net . . . . . . . . $ 183,239 $ 141,256
Total assets . . . . . . . . . . . . . . . . . . . . . . $9,487,433 $5,150,516
Total stockholders’ equity . . . . . . . . . . $8,452,665 $4,279,411
(In thousands)
$ 487,215
$ 261,128
$ 735,138
63,534
$
$1,028,710
$ 438,235
$115,286 $305,665
$175,587 $
—
$274,738 $279,676
$ 50,541 $ 37,552
$449,782 $412,694
$359,846 $329,447
Non-GAAP Financial Measures:
We use the following non-GAAP financial information, collectively, to evaluate our ongoing
operations and for internal planning and forecasting purposes. We believe that non-GAAP financial
information, when taken collectively, may be helpful to investors because it provides consistency and
comparability with past financial performance, facilitates period-to-period comparisons of results of
operations, and assists in comparisons with other companies, many of which use similar non-GAAP
financial information to supplement their GAAP results. Non-GAAP financial information is presented
for supplemental informational purposes only, should not be considered a substitute for financial
information presented in accordance with generally accepted accounting principles, and may be different
from similarly-titled non-GAAP measures used by other companies. Whenever we use a non-GAAP
financial measure, a reconciliation is provided to the most closely applicable financial measure stated in
accordance with generally accepted accounting principles. Investors are encouraged to review the related
GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most
directly comparable GAAP financial measures.
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Non-GAAP Gross Profit and Non-GAAP Gross Margin. For the periods presented, we define non-
GAAP gross profit and non-GAAP gross margin as GAAP gross profit and GAAP gross margin,
respectively, adjusted to exclude, as applicable, certain expenses as presented in the table below:
Year Ended December 31,
2020
2019
2018
2017
2016
(In thousands)
Reconciliation:
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $915,661 $608,917
Non-GAAP adjustments:
$349,226
$216,125 $156,815
Stock-based compensation . . . . . . . . . . . . . . . . . . .
Amortization of acquired intangibles . . . . . . . . . .
Payroll taxes related to stock-based
8,857
59,501
7,123
45,267
1,126
5,656
650
4,644
compensation . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
104
—
—
291
619
—
Non-GAAP gross profit . . . . . . . . . . . . . . . . . $984,019 $661,411
$356,008
$221,419 $157,725
Non-GAAP gross margin . . . . . . . . . . . . . . . .
56%
58%
55%
55%
57%
Non-GAAP Operating Expenses. For the periods presented, we define non-GAAP operating expenses
(including categories of operating expenses) as GAAP operating expenses (and categories of operating
expenses) adjusted to exclude, as applicable, certain expenses as presented in the table below:
Year Ended December 31,
2020
2019
2018
2017
2016
(In thousands)
Reconciliation:
Operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . $1,408,562 $ 978,702
Non-GAAP adjustments:
$464,461
$282,199 $198,130
Stock-based compensation . . . . . . . . . . . . . . . . .
Amortization of acquired intangibles . . . . . . . . .
Acquisition-related expenses . . . . . . . . . . . . . . . .
Release of tax liability upon obligation
settlement . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Charitable contributions . . . . . . . . . . . . . . . . . . .
Legal settlements/accruals . . . . . . . . . . . . . . . . . .
Gain on lease termination . . . . . . . . . . . . . . . . . .
Payroll taxes related to stock-based
(353,054) (257,195)
(27,540)
(38,993)
(15,713)
(21,765)
(92,147)
(1,514)
(4,481)
(48,969)
(976)
(310)
(23,934)
(261)
(499)
—
(18,993)
—
—
—
—
—
—
—
(7,121)
(1,710)
—
13,365
(1,172)
—
295
805
(3,860)
—
—
compensation . . . . . . . . . . . . . . . . . . . . . . . . . .
(27,389)
(15,084)
(5,617)
(2,950)
(434)
Non-GAAP operating expenses . . . . . . . . . $ 948,368 $ 663,170
$351,871
$241,482 $169,947
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Non-GAAP Income (Loss) from Operations and Non-GAAP Operating Margin. For the periods
presented, we define non-GAAP income (loss) from operations and non-GAAP operating margin as
GAAP loss from operations and GAAP operating margin, respectively, adjusted to exclude, as applicable,
certain expenses as presented in the table below:
Reconciliation:
Loss from operations . . . . . . . . . . . . . . . . . . . .
Non-GAAP adjustments:
Stock-based compensation . . . . . . . . . . . . . .
Amortization of acquired intangibles . . . . .
Acquisition-related expenses . . . . . . . . . . . .
Release of tax liability upon obligation
settlement
. . . . . . . . . . . . . . . . . . . . . . . . .
Charitable contributions . . . . . . . . . . . . . . .
Legal settlements/accruals . . . . . . . . . . . . . .
Gain on lease termination . . . . . . . . . . . . . .
Payroll taxes related to stock-based
Year Ended December 31,
2020
2019
2018
2017
2016
(In thousands)
$(492,901) $(369,785)
$(115,235)
$(66,074)
$(41,315)
361,911
98,494
21,765
264,318
72,807
15,713
—
18,993
—
—
—
—
—
—
93,273
7,170
4,481
—
7,121
1,710
—
49,619
5,620
310
(13,365)
1,172
—
(295)
24,225
880
499
(805)
3,860
—
—
compensation . . . . . . . . . . . . . . . . . . . . . .
27,389
15,188
5,617
2,950
434
Non-GAAP income (loss) from
operations . . . . . . . . . . . . . . . . . . . . . . .
$ 35,651
$
(1,759)
$
4,137
$(20,063)
$(12,222)
Non-GAAP operating margin . . . . . . . . .
2%
—%
1%
(5)%
(4)%
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The following discussion and analysis of our financial condition and results of operations should be read
in conjunction with our consolidated financial statements and related notes appearing elsewhere in this Annual
Report on Form 10-K. In addition to historical financial information, the following discussion contains
forward-looking statements that are based upon current plans, expectations and beliefs that involve risks and
uncertainties. Our actual results may differ materially from those anticipated in these forward-looking
statements as a result of various factors, including those set forth under Part I, Item 1A, “Risk Factors” in this
Annual Report on Form 10-K. Our fiscal year ends on December 31.
Overview
We are the leader in the Cloud Communications Platform category. We enable developers to build,
scale and operate real-time customer engagement within their software applications via our simple-to-use
Application Programming Interfaces (“APIs”). The power, flexibility, and reliability offered by our
software building blocks empowers companies of virtually every shape and size to build world-class
engagement into their customer experience.
We offer a customer engagement platform with software designed to address specific use cases like
account security and contact centers and a set of APIs that handles the higher level communication logic
needed for nearly every type of customer engagement. These APIs are focused on the business challenges
that a developer is looking to address, allowing our customers to more quickly and easily build better ways
to engage with their customers throughout their journey. We also offer a set of APIs that enables
developers to embed voice, messaging, video and email capabilities into their applications and are
designed to support almost all the fundamental ways humans communicate, unlocking innovators to
address just about any communication market. The Super Network is our software layer that allows our
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customers’ software to communicate with connected devices globally. It interconnects with
communications networks and inbox service providers around the world and continually analyzes data to
optimize the quality and cost of communications that flow through our platform. The Super Network also
contains a set of APIs that gives our customers access to more foundational components of our platform,
like phone numbers.
Our customers’ applications are able to reach users via voice, messaging, video and email in nearly
every country in the world by utilizing our platform. We support our global business through over 25 cloud
data centers across more than seven regions around the world and have developed contractual
relationships with network service providers globally.
Our business model is primarily focused on reaching and serving the needs of software developers,
who we believe are becoming increasingly influential in technology decisions in a wide variety of
companies. We call this approach our Business Model for Innovators, which empowers developers by
reducing friction and upfront costs, encouraging experimentation, and enabling developers to grow as
customers as their ideas succeed. We established and maintain our leadership position by engaging directly
with, and cultivating, our developer community, which has led to the rapid adoption of our platform. We
reach developers through community events and conferences, including our SIGNAL customer and
developer conference, to demonstrate how every developer can create differentiated applications
incorporating communications using our products.
Once developers are introduced to our platform, we provide them with a low friction trial experience.
By accessing our easy-to-adopt APIs, extensive self-service documentation and customer support team,
developers build our products into their applications and then test such applications through free trial
periods that we provide. Once they have decided to use our products beyond the initial free trial period,
customers provide their credit card information and only pay for the actual usage of our products.
Historically, we have acquired the substantial majority of our customers through this self-service model. As
customers expand their usage of our platform, our relationships with them often evolve to include business
leaders within their organizations. Once our customers reach a certain spending level with us, we support
them with account executives or customer success advocates within our sales organization to ensure their
satisfaction and expand their usage of our products.
We also supplement our self-service model with a sales effort aimed at engaging larger potential
customers, strategic leads and existing customers through a direct sales approach. To help increase
awareness of our products in the enterprise, we have expanded our marketing efforts through programs
like our Twilio Engage roadshow where we seek to bring business leaders and developers together to
discuss the future of customer engagement. We have developed products to support this effort as well, like
the Twilio Enterprise Plan, which provides capabilities for advanced security, access management and
granular administration. Our sales organization targets technical leaders and business leaders who are
seeking to leverage software to drive competitive differentiation. As we educate these leaders on the
benefits of developing applications incorporating our products to differentiate their business, they often
consult with their developers regarding implementation. We believe that developers are often advocates
for our products as a result of our developer-focused approach. Our sales organization includes sales
development, inside sales, field sales and sales engineering personnel.
When potential customers do not have the available developer resources to build their own
applications, we refer them to either our technology partners who embed our products in the solutions that
they sell to other businesses (such as contact centers and sales force and marketing automation) or our
consulting partners who provide consulting and development services for organizations that have limited
software development expertise to build our platform into their software applications.
We generate the substantial majority of our revenue from customers based on their usage of our
software products that they have incorporated into their applications. Our Flex contact center platform is
generally offered on a per user, per month basis or on a usage basis per agent hour. In addition, our email
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API is offered on a monthly subscription basis and our Marketing Campaigns product is priced based on
the number of email contacts stored on our platform and the number of monthly emails sent to those
contacts through our Email API. Also, customers using our Programmable Messaging or Programmable
Voice APIs typically purchase one or more telephone numbers from us, for which we charge a monthly flat
fee per number. Some customers also choose to purchase various levels of premium customer support for a
monthly fee. Customers that register in our self-service model typically pay upfront via credit card and
draw down their balance as they purchase or use our products. Most of our customers draw down their
balance in the same month they pay up front or are charged on a monthly subscription basis for our email-
related products. As a result, our deferred revenue and customer deposits liability at any particular time is
not a meaningful indicator of future revenue. As our customers’ usage grows, some of our customers enter
into contracts and are invoiced monthly in arrears. Most of these customer contracts have terms of
approximately 12 months and typically include some level of minimum revenue commitment. Most
customers with minimum revenue commitment contracts generate a significant amount of revenue in
excess of their minimum revenue commitment in any period. Historically, the aggregate minimum
commitment revenue from customers with whom we have contracts has constituted a minority of our
revenue in any period, and we expect this to continue in the future.
Our developer-focused products are delivered to customers and users through our Super Network,
which uses software to optimize communications on our platform. We interconnect with communications
networks and inbox service providers globally to deliver our products, and therefore we have arrangements
with network service providers in many regions in the world. Historically, a substantial majority of our cost
of revenue has been network service provider fees. We continue to optimize our network service provider
coverage and connectivity through continuous improvements in routing and sourcing in order to lower the
usage expenses we incur for network service provider fees. As we benefit from our platform optimization
efforts, we sometimes pass these savings on to customers in the form of lower usage prices on our products
in an effort to drive increased usage and expand the reach and scale of our platform. In the near term, we
intend to operate our business to expand the reach and scale of our platform and to grow our revenue,
rather than to maximize our gross margins.
We have achieved significant growth in recent periods. In the years ended December 31, 2020, 2019
and 2018, our revenue was $1.8 billion, $1.1 billion and $650.1 million, respectively, and our net loss was
$491.0 million, $307.1 million and $121.9 million, respectively. In the years ended December 31, 2020, 2019
and 2018, our 10 largest Active Customer Accounts generated an aggregate of 14%, 13% and 18% of our
total revenue, respectively.
Acquisition of Segment.io, Inc. in 2020
In November 2020, we acquired Segment.io, Inc. (“Segment”), the market-leading customer data
platform, for a purchase price of $3.0 billion, consisting of 9.5 million shares of our Class A common stock
with a total value of $2.5 billion and $413.3 million in cash. Part of the cash consideration was paid to settle
the vested equity awards of Segment employees. The estimated transaction value of $3.2 billion, as
previously announced, includes certain shares of Class A common stock and assumed equity awards that
are subject to future vesting. We assumed all unvested and outstanding equity awards of Segment’s
continuing employees as converted into our equity awards at the conversion ratio provided in the
Agreement and Plan of Reorganization. The total value of Class A shares of our common stock and
assumed equity awards that are subject to future vesting was $316.0 million on the acquisition closing date,
which will be recorded into our stock-based compensation expense over the period the services are
provided.
Because the acquisition of Twilio Segment occurred during the year ended December 31, 2020, the
information presented in this section with respect to the year ended December 31, 2020 includes the
contribution of Twilio Segment starting from November 2, 2020, the date of acquisition. The information
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with respect to the prior-year comparable periods relates to Twilio on a standalone basis. As a result,
comparisons to the prior-year period may not be indicative of future results or future rates of growth.
Acquisition of SendGrid, Inc. in 2019
In February 2019, we acquired SendGrid, Inc. (“SendGrid”), the leading email API platform, by
issuing 23.6 million shares of its Class A common stock with a total value of $2.7 billion. We also assumed
all of the outstanding stock options and restricted stock units of SendGrid as converted into our stock
options and restricted stock units, respectively,based on the conversion ratio provided in the Agreement
and Plan of Merger and Reorganization, as amended.
Public Equity Offerings
In February 2021, August 2020 and June 2019 we completed public equity offerings in which we sold
4,312,500 shares, 5,819,838 shares and 8,064,515 shares, respectively, of our Class A common stock at
public offering prices of $409.60 per share, $247.00 per share and $124.00 per share, respectively. We
received aggregate proceeds of $1.8 billion, $1.4 billion and $979.0 million, respectively, after deducting
underwriting discounts and offering expenses paid and payable by us.
COVID-19 UPDATE
A novel coronavirus disease (“COVID-19”) was declared a global pandemic during the first quarter of
2020 and has resulted in the imposition of numerous, unprecedented, national and international measures
to try to contain the virus, including travel bans and restrictions, shutdowns, quarantines, shelter-in-place
and social distancing orders. To prioritize the health and safety of our employees, customers and our
community at large, we have either cancelled or shifted other planned events to virtual-only experiences
and may determine to alter, postpone or cancel additional customer, employee or industry events in the
future. Since mid-March 2020, we have also taken several precautionary measures to protect our
employees and contingent workers and help minimize the spread of the virus, including temporarily closing
our worldwide offices, requiring all employees and contingent workers to work from home and suspending
all business travel worldwide for our employees for the time being.
The broader implications of COVID-19 on our results of operations and overall financial
performance remain uncertain. The COVID-19 pandemic and its adverse effects have become more
prevalent in the locations where we, our customers, suppliers or third-party business partners conduct
business. In the three months ended December 31, 2020, we experienced a modest rebound in usage levels
from customers in the travel and hospitality industry, while the ridesharing industry remained below
pre-COVID-19 levels. We also continued to experience increased usage in other areas, including
healthcare, education, consumer on-demand, and retail. We acknowledge that there may be additional
impacts to the economy and our business as a result of COVID-19. We expect that there may be some
volatility in customer demand and buying habits as the pandemic continues, and we may experience
constrained supply or curtailed customer demand that could materially and adversely impact our business,
results of operations and financial performance in future periods. Specifically, we may experience impact
from delayed sales cycles, including customers and prospective customers delaying contract signing or
contract renewals, or reducing budgets or minimum commitments related to the products and services that
we offer and changes to consumer behavior that may affect customers who use our products and service
for confirmations, notifications, and other use cases. While we are continuing our recruiting efforts, it is
possible that the pace of our hiring may slow during the COVID-19 pandemic. See the risk factor titled
“The global COVID-19 pandemic may adversely impact our business, results of operations and financial
performance” in Part I, Item 1A, “Risk Factors” of this Annual Report on Form 10-K for further
discussion of the possible impact of the COVID-19 pandemic on our business, financial condition and
results of operations.
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Key Business Metrics
Year Ended December 31,
2019
2020
2018
period)(1)
Number of Active Customer Accounts (as of end date of
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . .
Total Revenue Growth Rate(1) . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
Dollar-Based Net Expansion Rate(2)
Total Revenue (in thousands)(1)
221,000
$1,761,776
179,000
$1,134,468
64,286
$650,067
55%
137%
75%
135%
63%
143%
(1)
Includes the contributions from our Twilio Segment business, acquired November 2, 2020, and Twilio
SendGrid business, acquired February 1, 2019, from the dates of their respective acquisitions.
Effective December 31, 2019, we round down the number of Active Customer Accounts to the nearest
thousand.
(2) As previously announced in our Annual Report on Form 10-K filed with the SEC on March 2, 2020,
commencing with the three-month period ended March 31, 2020, we calculate our Dollar-Based Net
Expansion Rate by comparing total revenue from a cohort of Active Customer Accounts in a period
to the same period in the prior year (the “New DBNE Definition”). To facilitate comparison between
the periods presented, Dollar-Based Net Expansion Rate as presented in the table above has been
calculated as if the New DBNE Definition had been in effect during that period. As a result of the
New DBNE Definition, unless specifically identified as being calculated using total revenue, any
Dollar-Based Net Expansion Rates disclosed by us in our SEC filings, press releases and presentations
prior to the date of our press release for the three months ended March 31, 2020, will not be directly
comparable to our Dollar-Based Net Expansion Rates going forward. Revenue from Twilio Segment
will not impact this calculation until the one-year anniversary of the acquisition.
Number of Active Customer Accounts. We believe that the number of Active Customer Accounts is an
important indicator of the growth of our business, the market acceptance of our platform and future
revenue trends. We define an Active Customer Account at the end of any period as an individual account,
as identified by a unique account identifier, for which we have recognized at least $5 of revenue in the last
month of the period. We believe that use of our platform by customers at or above the $5 per month
threshold is a stronger indicator of potential future engagement than trial usage of our platform or usage
at levels below $5 per month. In the years ended December 31, 2020, 2019 and 2018, revenue from Active
Customer Accounts represented over 99% of total revenue in each period. A single organization may
constitute multiple unique Active Customer Accounts if it has multiple account identifiers, each of which is
treated as a separate Active Customer Account. Effective December 31, 2019, we round down the number
of Active Customer Accounts to the nearest thousand.
Dollar-Based Net Expansion Rate. Our ability to drive growth and generate incremental revenue
depends, in part, on our ability to maintain and grow our relationships with existing Active Customer
Accounts and to increase their use of the platform. An important way in which we have historically tracked
performance in this area is by measuring the Dollar-Based Net Expansion Rate for Active Customer
Accounts. Our Dollar-Based Net Expansion Rate increases when such Active Customer Accounts increase
their usage of a product, extend their usage of a product to new applications or adopt a new product. Our
Dollar-Based Net Expansion Rate decreases when such Active Customer Accounts cease or reduce their
usage of a product or when we lower usage prices on a product. As our customers grow their businesses
and extend the use of our platform, they sometimes create multiple customer accounts with us for
operational or other reasons. As such, for reporting periods starting with the three months ended
December 31, 2016, when we identify a significant customer organization (defined as a single customer
organization generating more than 1% of revenue in a quarterly reporting period) that has created a new
Active Customer Account, this new Active Customer Account is tied to, and revenue from this new Active
Customer Account is included with, the original Active Customer Account for the purposes of calculating
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this metric. We believe that measuring Dollar-Based Net Expansion Rate provides a more meaningful
indication of the performance of our efforts to increase revenue from existing customers.
For historical periods through December 31, 2019, our Dollar-Based Net Expansion Rate compared
the revenue from Active Customer Accounts, other than large Active Customer Accounts that have never
entered into 12-month minimum revenue commitment contracts with us, in a quarter to the same quarter
in the prior year. For reporting periods starting with the three months ended March 31, 2020, our Dollar-
Based Net Expansion Rate compares the revenue from all Active Customer Accounts in a quarter to the
same quarter in the prior year. To calculate the Dollar-Based Net Expansion Rate, we first identify the
cohort of Active Customer Accounts that were Active Customer Accounts in the same quarter of the prior
year. The Dollar-Based Net Expansion Rate is the quotient obtained by dividing the revenue generated
from that cohort in a quarter, by the revenue generated from that same cohort in the corresponding
quarter in the prior year. When we calculate Dollar-Based Net Expansion Rate for periods longer than
one quarter, we use the average of the applicable quarterly Dollar-Based Net Expansion Rates for each of
the quarters in such period. As a result of the change in calculation of Dollar-Based Net Expansion Rate,
unless specifically identified as being calculated based on total revenue, any Dollar-Based Net Expansion
Rates disclosed by us in our SEC filings, press releases and presentations prior to the date of our press
release for the three months ended March 31, 2020, will not be directly comparable to our Dollar-Based
Net Expansion Rates going forward.
The table below sets forth our historical Dollar-Based Net Expansion Rates as calculated based on
total revenue.
Dec 31,
2019
125%
Dec 31,
2017
123%
Three Months Ended
Sep 30,
2019
Jun 30,
2019
Mar 31,
2019
Dec 31,
2018
Sep 30,
2018
Jun 30,
2018
Mar 31,
2018
132%
141%
142%
150%
147%
138%
138%
Three Months Ended
Sep 30,
2017
Jun 30,
2017
Mar 31,
2017
Dec 31,
2016
Sep 30,
2016
Jun 30,
2016
125% 132% 128% 141% 140% 148%
Net Loss Carryforwards
At December 31, 2020, we had federal, state and foreign net operating loss carryforwards of
approximately $2.7 billion, $1.8 billion and $27.9 million respectively, and federal and state tax credits of
approximately $79.8 million and $57.7 million, respectively. If not utilized, the federal and state loss
carryforwards will expire at various dates beginning in 2029 and 2025, respectively, and the federal tax
credits will expire at various dates beginning in 2029. The state tax credits can be carried forward
indefinitely. At present, we believe that it is more likely than not that the federal and state net operating
loss and credit carryforwards will not be realized. Accordingly, a full valuation allowance has been
established for these tax attributes, as well as the rest of the federal and state deferred tax assets.
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Key Components of Statements of Operations
Revenue. We derive our revenue primarily from usage-based fees earned from customers using the
software products within our Solutions APIs and Channel APIs. These usage-based software products
include offerings, such as Programmable Voice, Programmable Messaging and Programmable Video.
Some examples of the usage-based fees for which we charge include minutes of call duration activity for
our Programmable Voice products, number of text messages sent or received using our Programmable
Messaging products and number of authentications for our Account Security products. In the years ended
December 31, 2020, 2019 and 2018, we generated 76%, 75% and 84% of our revenue, respectively, from
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usage-based fees. We also earn monthly flat fees from certain fee-based products, such as our Email API,
Marketing Campaigns, Flex seats, telephone numbers, short codes and customer support.
When customers first begin using our platform, they typically pay upfront via credit card in monthly
prepaid amounts and draw down their balances as they purchase or use our products. As customers grow
their usage of our products, they automatically receive tiered usage discounts. Our larger customers often
enter into contracts, for at least 12 months that contain minimum revenue commitments, which may
contain more favorable pricing. Customers on such contracts typically are invoiced monthly in arrears for
products used.
Amounts that have been charged via credit card or invoiced are recorded in revenue, deferred
revenue or customer deposits, depending on whether the revenue recognition criteria have been met. Our
deferred revenue and customer deposits liability balance is not a meaningful indicator of our future
revenue at any point in time because the number of contracts with our invoiced customers that contain
terms requiring any form of prepayment is not significant.
We define U.S. revenue as revenue from customers with IP addresses or mailing addresses at the time
of registration in the United States, and we define international revenue as revenue from customers with
IP addresses or mailing addresses at the time of registration outside of the United States.
Cost of Revenue and Gross Margin. Cost of revenue consists primarily of fees paid to network service
providers. Cost of revenue also includes cloud infrastructure fees, direct costs of personnel, such as salaries
and stock-based compensation for our customer support employees, and non-personnel costs, such as
depreciation and amortization expense related to data centers and hosting equipment, amortization of
capitalized internal use software development costs and acquired intangibles. Our arrangements with
network service providers require us to pay fees based on the volume of phone calls initiated or text
messages sent, as well as the number of telephone numbers acquired by us to service our customers. Our
arrangements with our cloud infrastructure provider require us to pay fees based on our server capacity
consumption.
Our gross margin has been and will continue to be affected by a number of factors, including the
timing and extent of our investments in our operations, our product mix, our ability to manage our network
service provider and cloud infrastructure-related fees, including Application to Person SMS fees, the mix
of U.S. revenue compared to international revenue, changes in foreign exchange rates and the timing of
amortization of capitalized software development costs and acquired intangibles and the extent to which
we periodically choose to pass on our cost savings from platform optimization efforts to our customers in
the form of lower usage prices.
Operating Expenses. The most significant components of operating expenses are personnel costs,
which consist of salaries, benefits, sales commissions and bonuses and stock-based compensation. We also
incur other non-personnel costs related to our general overhead expenses. We expect that our operating
costs will increase in absolute dollars as we add additional employees and invest in our infrastructure to
grow our business.
Research and Development. Research and development expenses consist primarily of personnel costs,
outsourced engineering services, cloud infrastructure fees for staging and development, amortization of
capitalized internal use software development costs, depreciation and an allocation of our general
overhead expenses. We capitalize the portion of our software development costs that meets the criteria for
capitalization.
We continue to focus our research and development efforts on adding new features and products,
including new use cases, improving our platform and increasing the functionality of our existing products.
Sales and Marketing. Sales and marketing expenses consist primarily of personnel costs, including
commissions for our sales employees. Sales and marketing expenses also include expenditures related to
78
advertising, marketing, our brand awareness activities and developer evangelism, costs related to our
SIGNAL customer and developer conferences, credit card processing fees, professional services fees,
depreciation, amortization of acquired intangibles and an allocation of our general overhead expenses.
We focus our sales and marketing efforts on generating awareness of our company, platform and
products through our developer evangelist team and self-service model, creating sales leads and
establishing and promoting our brand, both domestically and internationally. We plan to continue
investing in sales and marketing by increasing our sales and marketing headcount, supplementing our self-
service model with an enterprise sales approach, expanding our sales channels, driving our go-to-market
strategies, building our brand awareness and sponsoring additional marketing events.
General and Administrative. General and administrative expenses consist primarily of personnel costs
for our accounting, finance, legal, human resources and administrative support personnel and executives.
General and administrative expenses also include costs related to business acquisitions, legal and other
professional services fees, certain taxes, depreciation and amortization and an allocation of our general
overhead expenses. We expect that we will incur costs associated with supporting the growth of our
business and to meet the increased compliance requirements associated with our international expansion.
We may also incur higher than usual losses related to deterioration of quality of certain financial assets
caused by the macroeconomic conditions and uncertainly in the COVID-19 environment.
Our general and administrative expenses include a certain amount of sales and other taxes to which
we are subject in the United States and internationally based on the manner we sell and deliver our
products. Prior to March 2017, we did not collect sales or other taxes from our customers and recorded
such taxes as general and administrative expenses. Effective March 2017, we began collecting most of these
taxes from customers in certain jurisdictions and since then we have expanded the number of jurisdictions
where we currently collect. We expect that these expenses will gradually decline in future years as we
continue to expand the jurisdictions where we collect these taxes from our customers.
Provision for Income Taxes. Our income tax provision or benefit for interim periods is determined
using an estimate of our annual effective tax rate, adjusted for discrete items occurring in the quarter. The
primary difference between our effective tax rate and the federal statutory rate relates to the net operating
losses in jurisdictions with a valuation allowance or a zero tax rate, and the income tax benefit recorded in
connection with the Segment and SendGrid acquisitions.
On June 7, 2019, a three-judge panel from the U.S. Court of Appeals for the Ninth Circuit overturned
the U.S. Tax Court’s decision in Altera Corp. v. Commissioner and upheld the portion of the Treasury
regulations under Section 482 of the Internal Revenue Code that requires related parties in a cost-sharing
arrangement to share expenses related to share-based compensation. As a result of this decision, our gross
unrecognized tax benefits increased to reflect the impact of including share-based compensation in cost-
sharing arrangements. On July 22, 2019, Altera filed a petition for a rehearing before the full Ninth Circuit
and the request was denied on November 12, 2019. On February 10, 2020, Altera filed a petition to appeal
the decision to the Supreme Court, and on June 22, 2020, the Supreme Court denied the petition. We will
continue to monitor future developments and their potential effects on our consolidated financial
statements.
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79
Results of Operations
The following tables set forth our results of operations for the periods presented and as a percentage
of our total revenue for those periods. We have included Twilio Segment in our results of operations
prospectively after November 2, 2020, and Twilio SendGrid in our results of operations prospectively after
February 1, 2019, the respective closing dates of each acquisition. The period-to-period comparison of our
historical results are not necessarily indicative of the results that may be expected in the future.
Year Ended December 31,
2020
2019
2018
(In thousands, except share and per share amounts)
Consolidated Statements of Operations Data:
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue(1)(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
1,761,776
846,115
$
1,134,468
525,551
$
Gross profit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
915,661
608,917
Operating expenses:
Research and development(1)(2)
Sales and marketing(1)(2)
General and administrative(1)(2)
. . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . .
530,548
567,407
310,607
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . .
1,408,562
Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (expenses) income, net
Loss before benefit (provision) for income taxes . . . . . . . .
Benefit (provision) for income taxes . . . . . . . . . . . . . . . . . . . . . .
(492,901)
(11,525)
(504,426)
13,447
391,355
369,079
218,268
978,702
(369,785)
7,569
(362,216)
55,153
650,067
300,841
349,226
171,358
175,555
117,548
464,461
(115,235)
(5,923)
(121,158)
(791)
Net loss attributable to common stockholders . . . . . . . . . .
$
(490,979) $
(307,063) $ (121,949)
Net loss per share attributed to common stockholders,
basic and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
(3.35) $
(2.36) $
(1.26)
Weighted-average shares used in computing net loss
per share attributable to common stockholders, basic
and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
146,708,663
130,083,046
97,130,339
(1)
Includes stock-based compensation expense as follows:
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
8,857
173,303
103,450
76,301
2020
$
2019
(In thousands)
7,123
126,012
60,886
70,297
2018
$ 1,126
42,277
23,616
26,254
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$361,911
$264,318
$93,273
Year Ended December 31,
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(2)
Includes amortization of acquired intangibles as follows:
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31,
2020
2019
2018
$59,501
—
38,915
78
(In thousands)
$45,267
—
27,540
—
$5,656
22
1,117
375
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$98,494
$72,807
$7,170
Year Ended
December 31,
2020
2019
2018
Consolidated Statements of Operations, as a percentage of revenue: **
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
100% 100% 100%
46
48
46
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating expenses:
Research and development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (expenses) income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss before benefit (provision) for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . .
Benefit (provision) for income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
52
30
32
18
80
54
34
33
19
86
54
26
27
18
71
(28)
(1)
(29)
*
(33)
1
(32)
*
(18)
(1)
(19)
*
Net loss attributable to common stockholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(28%) (27%) (19)%
*
Less than 0.5% of revenue.
** Columns may not add up to 100% due to rounding.
Comparison of the Fiscal Years Ended December 31, 2020, 2019 and 2018
Revenue
Total Revenue . . . . . . . . . . . . . . . . . .
$1,761,776
$1,134,468
$650,067
$627,308
55% $484,401
75%
Year Ended December 31,
2020
2019
2018
2019 to 2020
Change
2018 to 2019
Change
(Dollars in thousands)
2020 compared to 2019
In 2020, total revenue increased by $627.3 million, or 55%, compared to the same period last year.
This increase was primarily attributable to an increase in the usage of our products, particularly our
Programmable Messaging products and Programmable Voice products, the adoption of additional
products by our existing customers, and revenue contribution from our acquisition of our Twilio Segment
business for the period from November 2, 2020 through December 31, 2020. This increase was partially
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offset by pricing decreases that we have implemented over time in the form of lower usage prices, in an
effort to increase the reach and scale of our platform. The changes in usage and price in 2020, were
reflected in our Dollar-Based Net Expansion Rate of 137%. The increase in usage was also attributable to
a 23% increase in the number of Active Customer Accounts, from 179,000 as of December 31, 2019, to
over 221,000 as of December 31, 2020, which was also positively impacted by the customer accounts added
through our acquisition of the Twilio Segment business.
In 2020, U.S. revenue and international revenue represented $1.3 billion or 73%, and $479.6 million,
or 27%, respectively, of total revenue. In 2019, U.S. revenue and international revenue represented
$808.9 million, or 71%, and $325.6 million, or 29%, respectively, of total revenue. The increase in
international revenue was attributable to the growth in usage of our products, particularly our
Programmable Messaging products and Programmable Voice products, by our existing international
Active Customer Accounts; a 23% increase in the number of international Active Customer Accounts
driven in part by our focus on expanding our sales to customers outside of the United States; and revenue
contribution from our acquisition of the Twilio Segment business.
2019 compared to 2018
In 2019, total revenue increased by $484.4 million, or 75%, compared to the same period last year.
This increase was primarily attributable to an increase in the usage of our products, particularly our
Programmable Messaging products and Programmable Voice products, the adoption of additional
products by our existing customers, and revenue contribution from our acquisition of the Twilio SendGrid
business for the period from February 1, 2019 through December 31, 2019. This increase was partially
offset by pricing decreases that we have implemented over time in the form of lower usage prices, in an
effort to increase the reach and scale of our platform. The changes in usage and price in 2019, were
reflected in our Dollar-Based Net Expansion Rate of 135%. The increase in usage was also attributable to
a 178% increase in the number of Active Customer Accounts, from 64,286 as of December 31, 2018, to
over 179,000 as of December 31, 2019, which was also positively impacted by the customer accounts added
through our acquisition of the Twilio SendGrid business.
In 2019, U.S. revenue and international revenue represented $808.9 million or 71%, and
$325.6 million, or 29%, respectively, of total revenue. In 2018, U.S. revenue and international revenue
represented $484.8 million, or 75%, and $165.3 million, or 25%, respectively, of total revenue. The
increase in international revenue was attributable to the growth in usage of our products, particularly our
Programmable Messaging products and Programmable Voice products, by our existing international
Active Customer Accounts; a 167% increase in the number of international Active Customer Accounts
driven in part by our focus on expanding our sales to customers outside of the United States; and revenue
contribution from our acquisition of the Twilio SendGrid business.
Cost of Revenue and Gross Margin
Year Ended December 31,
2020
2019
2018
2019 to 2020
Change
2018 to 2019
Change
Cost of revenue . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . .
$846,115
$525,551
(Dollars in thousands)
$320,564
$300,841
52%
54%
54%
61% $224,710 75%
2020 compared to 2019
In 2020, cost of revenue increased by $320.6 million, or 61%, compared to the same period last year.
The increase in cost of revenue was primarily attributable to a $246.2 million increase in network service
providers’ costs and a $32.3 million increase in cloud infrastructure fees, both to support the growth in
usage of our products. The increase was also due to a $14.2 million increase in the amortization expense of
intangible assets that we acquired through business combinations.
82
In 2020, gross margin percentage declined compared to 2019. This decline was primarily driven by a
re-acceleration in growth of our messaging business, an increase in amortization expense related to
acquired intangible assets, the impact of an increasing mix of international product usage and an increase
in network service provider fees in certain geographies. These declines were partially offset by the impact
of the acquisition of the Twilio Segment business and certain operational improvements.
2019 compared to 2018
In 2019, cost of revenue increased by $224.7 million, or 75%, compared to the same period last year.
The increase in cost of revenue was primarily attributable to a $133.1 million increase in network service
providers’ costs and a $18.6 million increase in cloud infrastructure fees, both to support the growth in
usage of our products. The increase was also due to a $39.6 million increase in depreciation and
amortization expense primarily related to the acquired intangible assets and our internally developed
software.
In 2019, gross margin percentage remained stable compared to 2018. Changes in product mix, which
includes the impact of the acquisition of the Twilio SendGrid business, and some operational
improvements were largely offset by an increase in amortization expense related to acquired intangible
assets, the impact of an increasing mix of international product usage, and an increase in network service
provider fees in certain geographies.
Operating Expenses
Year Ended December 31,
2020
2019
2018
2019 to 2020
Change
2018 to 2019
Change
Research and development
. . . . . . . .
Sales and marketing . . . . . . . . . . . . . .
General and administrative . . . . . . . .
$ 530,548
567,407
310,607
$391,355
369,079
218,268
(Dollars in thousands)
$171,358
175,555
117,548
$139,193
198,328
92,339
36% $219,997
54% 193,524
42% 100,720
128%
110%
86%
Total operating expenses . . . . . . . .
$1,408,562
$978,702
$464,461
$429,860
44% $514,241
111%
2020 compared to 2019
In 2020, research and development expenses increased by $139.2 million, or 36%, compared to the
same period last year. The increase was primarily attributable to a $128.3 million increase in personnel
costs, net of a $17.8 million increase in capitalized software development costs, largely as a result of a 63%
average increase in our research and development headcount, as we continued to focus on enhancing our
existing products, introducing new products as well as enhancing product management and other technical
functions. This increase also reflected the impact of growth in the headcount as a result of the acquisition
of our Twilio Segment business on November 2, 2020. The increase was also due to a $13.3 million increase
in our cloud infrastructure fees related to staging and development of our products. In addition, 2020
included research and development expenses from our acquired Twilio Segment business for the period
from November 2, 2020 through December 31, 2020.
In 2020, sales and marketing expenses increased by $198.3 million, or 54%, compared to the same
period last year. The increase was primarily attributable to a $137.4 million increase in personnel costs,
largely as a result of a 88% average increase in sales and marketing headcount, as we continued to expand
our sales efforts in the United States and abroad. The increase also reflected the impact of growth in the
headcount as a result of the acquisition of our Twilio Segment business on November 2, 2020. The increase
was also due to a $11.4 million increase related to the amortization of acquired intangible assets, and a
$20.1 million increase in advertising expenses. In addition, 2020 included sales and marketing expenses
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from our acquired Twilio Segment business for the period from November 2, 2020 through December 31,
2020.
In 2020, general and administrative expenses increased by $92.3 million, or 42%, compared to the
same period last year. The increase was primarily attributable to a $25.4 million increase in personnel
costs, largely as a result of a 66% average increase in general and administrative headcount, to support the
growth of our business domestically and internationally. The increase also reflected the impact of growth
in the headcount as a result of the acquisition of our Twilio Segment business on November 2, 2020. The
increase was also due to a $19.0 million increase in charitable contributions due to several donations made
by Twilio.org, a $10.7 million increase in our allowance for estimated credit losses partially impacted by the
COVID-19 environment, and a $5.8 million increase in professional expenses related to our acquisitions of
other business. Additionally, certain of our taxes increased by $7.9 million primarily in foreign jurisdictions
and our professional services fees increased by $6.6 million. In addition, 2020 included general and
administrative expenses from our acquired Twilio Segment business for the period from November 2, 2020
through December 31, 2020.
2019 compared to 2018
In 2019, research and development expenses increased by $220.0 million, or 128%, compared to the
same period last year. The increase was primarily attributable to a $183.3 million increase in personnel
costs, net of a $5.0 million increase in capitalized software development costs, largely as a result of a 71%
average increase in our research and development headcount, as we continued to focus on enhancing our
existing products, introducing new products as well as enhancing product management and other technical
functions. This increase also reflected the impact of growth in the headcount as a result of the acquisition
of our Twilio SendGrid business. The increase was also due to a $16.5 million increase in facilities and
depreciation expenses to accommodate the growth in our headcount. In addition, 2019 included research
and development expenses from our acquired Twilio SendGrid business for the period from February 1,
2019 through December 31, 2019.
In 2019, sales and marketing expenses increased by $193.5 million, or 110%, compared to the same
period last year. The increase was primarily attributable to a $117.3 million increase in personnel costs,
largely as a result of a 93% average increase in sales and marketing headcount, as we continued to expand
our sales efforts in the United States and internationally. The increase also reflected the impact of growth
in the headcount as a result of the acquisition of our Twilio SendGrid business. The increase was also due
to a $26.4 million increase related to the amortization of acquired intangible assets, a $16.4 million
increase in advertising expenses and an $11.4 million increase in facilities and related expenses. In
addition, 2019 included sales and marketing expenses from our acquired Twilio SendGrid business for the
period from February 1, 2019 through December 31, 2019.
In 2019, general and administrative expenses increased by $100.7 million, or 86%, compared to the
same period last year. The increase was primarily attributable to a $74.3 million increase in personnel
costs, largely as a result of a 64% average increase in general and administrative headcount, to support the
growth of our business domestically and internationally. The increase also reflected the impact of growth
in the headcount as a result of the acquisition of our Twilio SendGrid business. The increase was also due
to a $11.7 million increase in professional expenses related to our acquisitions of other business and a
$6.5 million increase in facilities and depreciation expenses. In addition, 2019 included general and
administrative expenses from our acquired Twilio SendGrid business for the period from February 1, 2019
through December 31, 2019.
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Quarterly Results of Operations
The following tables set forth our unaudited quarterly statements of operations data for each of the
eight quarters within the two years ended December 31, 2020, as well as the percentage that each line item
represents of our revenue for each quarter presented. The information for each quarter has been prepared
on a basis consistent with our audited consolidated financial statements included elsewhere in this Annual
Report on Form 10-K, and reflect, in the opinion of management, all adjustments of a normal, recurring
nature that are necessary for a fair presentation of the financial information contained in those statements.
For the three months ended December 31, 2020, our revenue also includes the contribution from our
Twilio Segment business since the date of our acquisition of this business on November 2, 2020. For the
three months ended March 31, 2019 and all subsequent periods thereafter, our revenue also includes the
contribution from our Twilio SendGrid business since the date of our acquisition of this business on
February 1, 2019. Our historical results are not necessarily indicative of the results that may be expected in
the future. The following quarterly financial data should be read in conjunction with our audited
consolidated financial statements included elsewhere in this Annual Report on Form 10-K.
Consolidated Statements of Operations:
Three Months Ended
Mar 31,
2019
Jun 30,
2019
Sep 30,
2019
Dec 31,
2019
Mar 31,
2020
Jun 30,
2020
Sep 30,
2020
Dec 31,
2020
(Unaudited, in thousands)
Revenue . . . . . . . . . . . . . . . . . . . . . . . $233,139 $275,039 $295,066 $331,224 $364,868 $ 400,849 $ 447,969 $ 548,090
265,969
Cost of revenue (1) (2) . . . . . . . . . . . . . 107,089
136,904
191,718
217,095
156,534
171,333
125,024
Gross profit . . . . . . . . . . . . . . . . 126,050
150,015
158,162
174,690
193,535
209,131
230,874
282,121
Operating expenses:
Research and
development(1) (2) . . . . . . . . . .
. . . . .
Sales and marketing(1) (2)
General and
77,855
71,607
98,783
90,421
104,481
100,657
110,236
106,394
114,339
116,722
120,701
129,823
136,652
140,875
158,856
179,987
administrative(1) (2)
. . . . . . . .
64,176
54,543
47,690
51,859
55,170
61,251
65,617
128,569
Total operating
expenses . . . . . . . . . . . . . 213,638
243,747
252,828
268,489
286,231
311,775
343,144
467,412
Loss from operations . . . . . .
Other (expenses) income, net . . . . .
(87,588)
(636)
(93,732)
(880)
(94,666)
4,377
(93,799)
4,708
(92,696) (102,644) (112,270) (185,291)
(9,426)
(1,118)
(3,996)
3,015
Loss before benefit
(provision) for income
taxes . . . . . . . . . . . . . . . . . .
Benefit (provision) for income
(88,224)
(94,612)
(90,289)
(89,091)
(93,814)
(99,629) (116,266) (194,717)
taxes . . . . . . . . . . . . . . . . . . . . . .
51,721
2,033
2,555
(1,156)
(977)
(294)
(648)
15,366
Net loss attributable to
common stockholders . . . . $ (36,503) $ (92,579) $ (87,734) $ (90,247) $ (94,791) $ (99,923) $(116,914) $(179,351)
(1)
Includes stock-based compensation expense as follows:
Mar 31,
2019
Jun 30,
2019
Sep 30,
2019
Three Months Ended
Dec 31,
2019
Mar 31,
2020
Jun 30,
2020
Sep 30,
2020
Dec 31,
2020
(Unaudited, in thousands)
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Cost of revenue . . . . . . . . . . . . . $ 1,809 $ 1,623 $ 1,674 $ 2,017 $ 1,837 $ 2,143 $ 2,237 $
Research and development . . .
Sales and marketing . . . . . . . . .
General and administrative . . .
46,294
26,573
14,306
32,624
18,430
13,915
33,209
19,943
14,036
34,348
16,143
16,103
25,339
11,749
19,427
39,841
23,086
14,317
33,701
14,564
20,852
2,640
53,959
33,848
33,642
Total . . . . . . . . . . . . . . . . . . $58,324 $70,740 $68,268 $66,986 $69,025 $79,387 $89,410 $124,089
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(2)
Includes amortization of acquired intangibles as follows:
Three Months Ended
Mar 31,
2019
Jun 30,
2019
Sep 30,
2019
Dec 31,
2019
Mar 31,
2020
Jun 30,
2020
Sep 30,
2020
Dec 31,
2020
(Unaudited, in thousands)
Cost of revenue . . . . . . . . . . . . . . $ 8,460 $11,857 $12,549 $12,401 $12,381 $12,695 $12,540 $21,885
15,286
Sales and marketing . . . . . . . . . .
10
General and administrative . . . .
7,886
(336)
7,876
10
7,889
11
7,322
121
7,329
62
5,003
153
7,864
47
Total . . . . . . . . . . . . . . . . . . . $13,616 $19,248 $19,992 $19,951 $20,292 $20,595 $20,426 $37,181
Consolidated Statement of Operations, as a percentage of revenue **
Mar 31,
2019
Jun 30,
2019
Sep 30,
2019
Dec 31,
2019
Mar 31,
2020
Jun 30,
2020
Sep 30,
2020
Dec 31,
2020
Three Months Ended
Revenue . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . .
Gross profit
. . . . . . . . . . . . . . .
Operating expenses:
Research and development
. .
Sales and marketing . . . . . . . .
General and administrative . .
Total operating
expenses . . . . . . . . . . . .
(Unaudited)
100% 100% 100% 100% 100% 100% 100% 100%
46
48
45
47
49
47
48
46
54
33
31
28
92
55
36
33
20
89
54
35
34
16
86
53
33
32
16
81
53
31
32
15
78
52
30
32
15
78
52
31
31
15
77
51
29
33
23
85
Loss from operations . . . . . .
. .
Other (expenses) income, net
(38)
—
(34)
—
(32)
1
(28)
1
(25)
*
(26)
1
(25)
(1)
(34)
(2)
Loss before benefit
(provision) for income
taxes . . . . . . . . . . . . . . . . .
Benefit (provision) for income
(38)
(34)
(31)
(27)
(26)
(25)
(26)
(36)
taxes . . . . . . . . . . . . . . . . . . . . .
22
1
1
*
*
*
*
*
Net loss attributable to
common stockholders . . .
(16)% (34)% (30)% (27)% (26)% (25)% (26)% (33)%
*
Less than 0.5% of revenue.
** Columns may not add up to 100% due to rounding.
86
Three Months Ended
Mar 31,
2019
Jun 30,
2019
Sep 30,
2019
Dec 31,
2019
Mar 31,
2020
Jun 30,
2020
Sep 30,
2020
Dec 31,
2020
(Unaudited, dollars in thousands)
154,797 161,869 172,092 179,000 190,000 200,000 208,000 221,000
Number of Active Customer
Accounts (as of end date
of period)(1)(2)(3)
Total Revenue (in
thousands)(1)(2) . . . . . . . . . . $233,139 $275,039 $295,066 $331,224 $364,868 $400,849 $447,969 $548,090
Total Revenue Growth
Rate(1)(2)
. . . . . . . . . . . . .
Dollar-Based Net Expansion
. . . . . . . . . . . . . . . .
Rate(4)
81%
86%
75%
62%
57%
46%
52%
65%
142% 141% 132% 125% 143% 132% 137% 139%
(1) For the three months ended December 31, 2020, Active Customer Accounts, Total Revenue and
Total Revenue Growth Rate include the contribution from the Twilio Segment acquisition, which
closed on November 2, 2020. Effective December 31, 2019, we round down the number of Active
Customer Accounts to the nearest thousand.
(2) For the three months ended March 31, 2019 and all subsequent quarterly periods thereafter, Active
Customer Accounts, Total Revenue and Total Revenue Growth Rate include the contribution from
the Twilio SendGrid acquisition, which closed on February 1, 2019.
(3) See the section titled “Key Business Metrics—Number of Active Customer Accounts.”
(4) See the section titled “Key Business Metrics—Dollar-Based Net Expansion Rate.”
Quarterly Trends in Revenue and Gross Margin
Our quarterly revenue increased in each period presented primarily due to an increase in the usage of
our products, the adoption of additional products by our existing customers, as evidenced by our Dollar-
Based Net Expansion Rates and an increase in our new customers. For the three months ended
December 31, 2020, our revenue also includes the contribution from our Twilio Segment business since the
date of our acquisition of this business on November 2, 2020. For the three months ended March 31, 2019
and all subsequent quarterly periods thereafter, our revenue also includes the contribution from our Twilio
SendGrid business since the date of our acquisition of this business on February 1, 2019.
In the first three quarters of 2020, the gross margin stayed relatively consistent due to continued
platform optimization, offset by continued international product usage. In the fourth quarter of 2020,
international usage continued to increase at a higher rate than domestic usage, causing a slight decline in
the gross margin percentage.
In the first three quarters of 2019 the gross margin stayed relatively consistent due to continued
platform optimization, offset by continued international product usage. In the fourth quarter of 2019,
international usage continued to increase at a higher rate than domestic usage, causing a slight decline in
gross margin percentage.
Quarterly Trends in Operating Expenses
Our operating expenses have generally increased sequentially on a dollar basis as a result of our
growth, primarily related to our acquisitions of our Segment and SendGrid businesses, increased personnel
costs to support our expanded operations, our continued investment in our products, our operations as a
public company and our litigation costs.
In the fourth quarter of 2020, our general and administrative expenses included $20.7 million of costs
related to the acquisition of our Twilio Segment business on November 2, 2020. The fourth quarter general
and administrative expense also included $31.7 million of stock-based compensation expense related to
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vesting of equity awards of Twilio Segment that we assumed, and vesting of certain shares of our Class A
common stock that we issued subject to service conditions on the acquisition closing date.
In the first and second quarters of 2019, our general and administrative expenses included
$20.7 million and $26.0 million, respectively, of additional stock-based compensation expense related to
vesting of equity awards of Twilio SendGrid that we assumed on the acquisition closing date. The first
quarter general and administrative expenses also included $12.4 million of costs related to the acquisition
of SendGrid on February 1, 2019. In the third quarter of 2019, our sales and marketing expenses included
$9.4 million of costs related to our SIGNAL customer and developer conference, which occurred in the
third quarter of 2019.
Liquidity and Capital Resources
To date, our principal sources of liquidity have been (i) the net proceeds of $155.5 million,
$64.4 million, $979.0 million,$1.4 billion, and $1.8 billion, net of underwriting discounts and offering
expenses paid by us, from our initial public offering in June 2016 and our subsequent public offerings in
October 2016, June 2019, August 2020, and February 2021, respectively; (ii) the net proceeds we received
through private sales of equity securities; (iii) the net proceeds of approximately $537.0 million, after
deducting purchaser discounts and debt issuance costs paid by us, from issuance of the 0.25% convertible
senior notes due 2023 (the “Notes”), as described in Note 9 to our consolidated financial statements
included elsewhere in this Annual Report on Form 10-K; and (iv) the payments received from customers
using our products.
We believe that our cash, cash equivalents and marketable securities balances, as well as the cash
flows generated by our operations will be sufficient to satisfy our anticipated cash needs for working capital
and capital expenditures for at least the next 12 months. However, our belief may prove to be incorrect,
and we could utilize our available financial resources sooner than we currently expect. Our future capital
requirements and the adequacy of available funds will depend on many factors, including those set forth in
Part I, Item 1A, “Risk Factors.” We may be required to seek additional equity or debt financing in order to
meet these future capital requirements. In the event that additional financing is required from outside
sources, we may not be able to raise it on terms acceptable to us, or at all. If we are unable to raise
additional capital when desired, our business, results of operations and financial condition would be
adversely affected. Additionally, cash from operations could also be affected by various risks and
uncertainties in connection with the COVID-19 pandemic, including timing and ability to collect payments
from our customers and other risks detailed in Part I, Item 1A, “Risk Factors.”
Cash Flows
The following table summarizes our cash flows:
Cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash provided by financing activities . . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of exchange rate changes on cash, cash equivalents and
Year Ended December 31,
2020
2019
2018
$
32,654
(845,855)
1,493,311
(In thousands)
14,048
$
(1,285,792)
1,020,145
$
7,983
(139,419)
515,819
restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
40
—
163
Net increase (decrease) in cash, cash equivalents and restricted
cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 680,150
$ (251,599) $ 384,546
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Cash Flows from Operating Activities
In 2020, cash provided by operating activities consisted primarily of our net loss of $491.0 million
adjusted for non-cash items, including $360.9 million of stock-based compensation expense, $16.5 million
of tax benefit related to release of valuation allowance in connection with our acquisitions of other
businesses, $149.7 million of depreciation and amortization expense, $23.8 million amortization of the debt
discount and issuance costs related to our Notes, $38.4 million of non-cash reduction to our operating
right-of-use asset, $13.3 million amortization of deferred commissions, a $13.2 million increase in our
allowance for credit losses, and $97.4 million of cumulative changes in operating assets and liabilities. With
respect to changes in operating assets and liabilities, accounts receivable and prepaid expenses increased
$92.9 million primarily due to the timing of cash receipts from certain of our larger customers,
pre-payments for cloud infrastructure fees and certain operating expenses. Accounts payable and other
current liabilities increased $98.4 million primarily due to increases in transaction volumes. Operating
lease liability decreased $33.9 million due to payments made against our operating lease obligations. Other
long-term assets increased $81.9 million primarily due to an increase in the sales commissions balances
related to the growth of our business.
In 2019, cash provided by operating activities consisted primarily of our net loss of $307.1 million
adjusted for non-cash items, including $264.3 million of stock-based compensation expense, $55.7 million
of tax benefit related to release of valuation allowance in connection with our acquisitions of other
businesses, $110.4 million of depreciation and amortization expense, $23.7 million amortization of the debt
discount and issuance costs related to our Notes, $23.2 million of non-cash reduction to our operating
right-of-use asset and $48.0 million of cumulative changes in operating assets and liabilities. With respect
to changes in operating assets and liabilities, accounts receivable and prepaid expenses increased
$71.7 million primarily due to the timing of cash receipts from certain of our larger customers,
pre-payments for cloud infrastructure fees and certain operating expenses. Accounts payable and other
current liabilities increased $63.4 million primarily due to increases in transaction volumes. Operating
lease liability decreased $21.1 million due to payments made against our operating lease obligations. Other
long-term assets increased $18.0 million primarily due to an increase in the deferred sales commissions
balances related to the growth of our business.
In 2018, cash provided by operating activities consisted primarily of our net loss of $121.9 million
adjusted for non-cash items, including $93.3 million of stock-based compensation expense, $26.1 million of
depreciation and amortization expense, $14.1 million amortization of the debt discount and issuance costs
related to our Notes and $14.8 million of cumulative changes in operating assets and liabilities. With
respect to changes in operating assets and liabilities, accounts receivable and prepaid expenses increased
$67.0 million, which resulted primarily from the timing of cash receipts from certain of our larger
customers, pre-payments for cloud infrastructure fees and certain operating expenses. Accounts payable
and other current liabilities increased $52.1 million and deferred revenue and customer deposits increased
$6.0 million primarily due to increases in transaction volumes.
Cash Flows from Investing Activities
In 2020, cash used in investing activities was $845.9 million primarily consisting of $453.1 million of
purchases of marketable securities and other investments, net of maturities and sales, $333.6 million of net
cash paid to acquire other businesses as described in Note 6 to our consolidated financial statements
included elsewhere in this Annual Report on Form 10-K, $33.3 million related to capitalized software
development costs and $25.8 million related to purchases of long-lived assets.
In 2019, cash used in investing activities was $1.3 billion, primarily consisting of $1.3 billion of
purchases of marketable securities and other investments, net of maturities and sales, $122.7 million of net
cash paid to acquire other businesses, $21.9 million related to capitalized software development costs and
$45.4 million related to purchases of long-lived assets.
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In 2018, cash used in investing activities was $139.4 million, primarily consisting of $84.2 million of
purchases of marketable securities, net of maturities, $30.6 million of net cash paid to acquire other
businesses and $19.5 million related to capitalized software development costs.
Cash Flows from Financing Activities
In 2020, cash provided by financing activities was $1.5 billion primarily consisting of $1.4 billion in net
proceeds from our public equity offering, as described in Note 13 to our consolidated financial statements
included elsewhere in this Annual Report on Form 10-K, and $104.8 million in proceeds from stock
options exercised by our employees and shares issued under our employee stock purchase plan.
In 2019, cash provided by financing activities was $1.0 billion primarily consisting of $979.1 million in
net proceeds from our public equity offering and $57.5 million in proceeds from stock options exercised by
our employees and shares issued under our employee stock purchase plan.
In 2018, cash provided by financing activities was $515.8 million, primarily consisting of $537.1 million
in net proceeds from our Notes, net of purchaser discounts and issuance costs paid in the period, and
$40.0 million in proceeds from stock options exercised by our employees and shares issued under our
employee stock purchase plan. This was partially offset by a $58.5 million payment for capped call
transactions.
We have not entered into any off-balance sheet arrangements and do not have any holdings in
variable interest entities.
Off-Balance Sheet Arrangements
Contractual Obligations and Other Commitments
The following table summarizes our contractual obligations as of December 31, 2020:
Less Than
One Year
One to Three
Years
Three to Five
Years
Five Years
or More
Total
Payments
. . . . . . . . . . . . . . . . . . . . . . . .
Operating leases(1)
Finance leases(2)
. . . . . . . . . . . . . . . . . . . . . . . . . .
Convertible senior notes(3) . . . . . . . . . . . . . . . . . .
. . . . . . . .
Noncancelable purchase obligations(4)
$ 60,220
9,866
$109,281
14,429
— 343,702
57,049
81,988
(In thousands)
$76,664
3,920
—
—
$321,575
$75,410
518
28,733
— 343,702
— 139,037
Total payments . . . . . . . . . . . . . . . . . . . . . . .
$152,074
$524,461
$80,584
$75,928
$833,047
(1) Operating leases represent total future minimum rent payments under noncancellable operating lease
agreements.
(2) Finance leases represent total future minimum payments under a noncancellable financing lease
agreements.
(3)
See Note 9 to the consolidated financial statements included elsewhere in this Annual Report on
Form 10-K for a discussion of our convertible senior notes.
(4) Noncancellable purchase obligations represent total future minimum payments under contracts with
our cloud infrastructure provider, network service providers and other vendors. Purchase obligations
exclude agreements that are cancellable without penalty. Unrecognized tax benefits are not included
in the table above because any amounts expected to be settled in cash are not material.
We have one business activity and operate in one reportable segment.
Segment Information
90
Critical Accounting Policies and Estimates
Our consolidated financial statements are prepared in accordance with generally accepted accounting
principles in the United States of America. The preparation of these consolidated financial statements
requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities,
revenue, expenses and related disclosures. We evaluate our estimates and assumptions on an ongoing
basis. Our estimates are based on historical experience and various other assumptions that we believe to be
reasonable under the circumstances. Our actual results could differ from these estimates.
We believe that the accounting policies, assumptions and estimates associated with revenue
recognition and business combinations have the greatest potential impact on our consolidated financial
statements. Therefore, we consider these to be our critical accounting policies and estimates.
Revenue Recognition
Revenue is recognized upon transfer of control of promised products or services to customers in an
amount that reflects the consideration we expect to receive in exchange for those products or services. We
enter into contracts that can include various combinations of products and services, which are generally
capable of being distinct and accounted for as separate performance obligations. Revenue is recognized
net of allowances for credits and any taxes collected from customers, which are subsequently remitted to
governmental authorities.
Our revenue is primarily derived from usage-based fees earned from customers accessing our
enterprise cloud computing services. Platform access is considered a monthly series comprising one
performance obligation and usage-based fees are recognized as revenue in the period in which the usage
occurs.
Subscription-based fees are derived from certain non-usage-based contracts, such as with the sales of
short codes, customer support, and fees charged to access the cloud-based platform of our recently
acquired Twilio Segment business that is further described in Note 6 to our consolidated financial
statements included elsewhere in this Annual Report of Form 10-K. Non-usage-based contracts revenue is
recognized on a ratable basis over the contractual term which is generally one year or less for our legacy
products and one to three years for the contracts acquired with Segment.
Our arrangements do not contain general rights of return. However, credits may be issued on a
case-by-case basis. Credits are accounted for as variable consideration, are estimated based on historical
trends and are recorded against revenue. The contracts do not provide customers with the right to take
possession of the software supporting the applications. Amounts that have been invoiced are recorded in
accounts receivable and in revenue or deferred revenue depending on whether the revenue recognition
criteria have been met.
Business Combinations
Accounting for business combinations requires us to make significant estimates and assumptions,
especially at the acquisition date with respect to tangible and intangible assets acquired and liabilities
assumed. We use our best estimates and assumptions to accurately assign fair value to the tangible and
intangible assets acquired and liabilities assumed at the acquisition date as well as the useful lives of those
acquired intangible assets. Examples of critical estimates in valuing certain of the intangible assets and
goodwill we have acquired include but are not limited to future expected cash flows from acquired
developed technologies; existing customer relationships; uncertain tax positions and tax related valuation
allowances assumed; and discount rates. Unanticipated events and circumstances may occur that may
affect the accuracy or validity of such assumptions, estimates or actual results.
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Recent Accounting Pronouncements Not Yet Adopted
See Note 2(ac) to the consolidated financial statements included elsewhere in this Annual Report on
Form 10-K for a discussion of recent accounting pronouncements not yet adopted.
Item 7A. Quantitative and Qualitative Disclosures about Market Risk
We are exposed to certain market risks in the ordinary course of our business, including sensitivities as
follows:
Interest Rate Risk
We had cash and cash equivalents of $933.9 million and marketable securities of $2.1 billion as of
December 31, 2020. Cash and cash equivalents consist of bank deposits and money market funds.
Marketable securities consist primarily of U.S. treasury securities and high credit quality corporate debt
securities. The cash and cash equivalents and marketable securities are held for working capital purposes.
Such interest-earning instruments carry a degree of interest rate risk. To date, fluctuations in interest
income have not been significant. The primary objective of our investment activities is to preserve principal
while maximizing income without significantly increasing risk. We do not enter into investments for trading
or speculative purposes and have not used any derivative financial instruments to manage our interest rate
risk exposure. Due to the short-term nature of our investments, we have not been exposed to, nor do we
anticipate being exposed to, material risks due to changes in interest rates. A hypothetical 10% change in
interest rates during any of the periods presented would not have had a material impact on our
consolidated financial statements.
In May 2018, we issued $550.0 million aggregate principal amount of Notes, of which $206.3 million
was redeemed as of December 31, 2020. The fair market value of the Notes is affected by our stock price.
The fair value of the Notes will generally increase as our common stock price increases and will generally
decrease as our common stock price declines in value. In addition, the fair market value of the Notes is
exposed to interest rate risk. Generally, the fair market value of our fixed interest rate Notes will increase
as interest rates fall and decrease as interest rates rise. Additionally, on our balance sheet we carry the
Notes at face value less unamortized discount and debt issuance cost, and we present the fair value for
required disclosure purposes only.
Currency Exchange Risks
The functional currency of most of our foreign subsidiaries is the U.S. dollar. The local currencies of
our foreign subsidiaries are the Australian dollar, the Bermuda dollar, the Brazilian real, the British
pound, the Canadian dollar, the Columbian peso, the Czech Republic koruna, the Euro, the Hong Kong
dollar, the Indian rupee, the Japanese yen, the Mexican Peso, the Serbian Dollar, the Singapore dollar and
the Swedish krona.
Our subsidiaries remeasure monetary assets and liabilities at period-end exchange rates, while
non-monetary items are remeasured at historical rates. Revenue and expense accounts are remeasured at
the average exchange rate in effect during the year. If there is a change in foreign currency exchange rates,
the conversion of our foreign subsidiaries’ financial statements into U.S. dollars would result in a realized
gain or loss which is recorded in our consolidated statements of operations. We do not currently engage in
any hedging activity to reduce our potential exposure to currency fluctuations, although we may choose to
do so in the future. A hypothetical 10% change in foreign exchange rates during any of the periods
presented would not have had a material impact on our consolidated financial statements.
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Item 8.
Financial Statements and Supplementary Data
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
Reports of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Comprehensive Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Page
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98
99
100
101
103
104
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Report of Independent Registered Public Accounting Firm
To the Stockholders and Board of Directors
Twilio Inc.:
Opinions on the Consolidated Financial Statements and Internal Control Over Financial Reporting
We have audited the accompanying consolidated balance sheets of Twilio Inc. and subsidiaries (the
Company) as of December 31, 2020 and 2019, the related consolidated statements of operations,
comprehensive loss, stockholders’ equity, and cash flows for each of the years in the three-year period
ended December 31, 2020, and the related notes (collectively, the consolidated financial statements). We
also have audited the Company’s internal control over financial reporting as of December 31, 2020, based
on criteria established in Internal Control—Integrated Framework (2013) issued by the Committee of
Sponsoring Organizations of the Treadway Commission.
In our opinion, the consolidated financial statements referred to above present fairly, in all material
respects, the financial position of the Company as of December 31, 2020 and 2019, and the results of its
operations and its cash flows for each of the years in the three-year period ended December 31, 2020, in
conformity with U.S. generally accepted accounting principles. Also in our opinion, the Company
maintained, in all material respects, effective internal control over financial reporting as of December 31,
2020 based on criteria established in Internal Control—Integrated Framework (2013) issued by the
Committee of Sponsoring Organizations of the Treadway Commission.
The Company acquired Segment.io (Segment) during fiscal 2020, and management excluded from its
assessment of the effectiveness of the Company’s internal control over financial reporting as of
December 31, 2020, Segment’s internal control over financial reporting associated with $253.6 million,
or 3%, of total assets and $23.0 million, or 1%, of total revenues included in the consolidated financial
statements of the Company as of and for the year ended December 31, 2020. Our audit of internal control
over financial reporting of the Company also excluded an evaluation of the internal control over financial
reporting of Segment.
Change in Accounting Principle
As discussed in Note 2 to the consolidated financial statements, the Company has changed its method
of accounting for leases as of January 1, 2019 due to the adoption of Financial Accounting Standards
Codification (ASC) Topic 842, Leases.
Basis for Opinions
The Company’s management is responsible for these consolidated financial statements, for
maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of
internal control over financial reporting, included in the accompanying Management Report on Internal
Control Over Financial Reporting, appearing under Item 9A(b). Our responsibility is to express an
opinion on the Company’s consolidated financial statements and an opinion on the Company’s internal
control over financial reporting based on our audits. We are a public accounting firm registered with the
Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be
independent with respect to the Company in accordance with the U.S. federal securities laws and the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require
that we plan and perform the audits to obtain reasonable assurance about whether the consolidated
financial statements are free of material misstatement, whether due to error or fraud, and whether
effective internal control over financial reporting was maintained in all material respects.
Our audits of the consolidated financial statements included performing procedures to assess the risks
of material misstatement of the consolidated financial statements, whether due to error or fraud, and
94
performing procedures that respond to those risks. Such procedures included examining, on a test basis,
evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also
included evaluating the accounting principles used and significant estimates made by management, as well
as evaluating the overall presentation of the consolidated financial statements. Our audit of internal
control over financial reporting included obtaining an understanding of internal control over financial
reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk. Our audits also included performing
such other procedures as we considered necessary in the circumstances. We believe that our audits provide
a reasonable basis for our opinions.
Definition and Limitations of Internal Control Over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles. A company’s internal
control over financial reporting includes those policies and procedures that (1) pertain to the maintenance
of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the
assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to
permit preparation of financial statements in accordance with generally accepted accounting principles,
and that receipts and expenditures of the company are being made only in accordance with authorizations
of management and directors of the company; and (3) provide reasonable assurance regarding prevention
or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have
a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.
Critical Audit Matters
The critical audit matters communicated below are matters arising from the current period audit of
the consolidated financial statements that were communicated or required to be communicated to the
audit committee and that: (1) relate to accounts or disclosures that are material to the consolidated
financial statements and (2) involved our especially challenging, subjective, or complex judgments. The
communication of critical audit matters does not alter in any way our opinion on the consolidated financial
statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing
separate opinions on the critical audit matters or on the accounts or disclosures to which they relate.
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Evaluation of the sufficiency of audit evidence over revenue recognition
As discussed in Note 2(e) to the consolidated financial statements, the Company’s revenue is derived
from usage and non-usage based fees earned from customers accessing the Company’s enterprise cloud
computing services. As of December 31, 2020, the Company recorded $1.8 billion in revenues, a portion of
which related to Programmable Messaging and Programmable Voice APIs. The Company’s revenue
recognition process is highly automated, and revenue is recorded within the Company’s general ledger
through reliance on customized and proprietary information technology (IT) systems.
We identified the evaluation of the sufficiency of audit evidence over revenue recognition related to
the Company’s Programmable Messaging and Programmable Voice APIs as a critical audit matter. This
matter required especially subjective auditor judgment because of the large number of information
technology (IT) applications involved in the revenue recognition process. Auditor judgment was required
in determining the nature and extent of audit evidence obtained over these information systems that
95
process revenue transactions. Involvement of IT professionals with specialized skills and knowledge was
required to assist with the performance and evaluation of certain procedures and determination of IT
applications subject to testing.
The following are the primary procedures we performed to address this critical audit matter. We
applied auditor judgment to determine the nature and extent of procedures to be performed over revenue
recognition. We evaluated the design and tested the operating effectiveness of certain internal controls
related to the Company’s Programmable Messaging and Programmable Voice revenue recognition
process. We involved IT professionals with specialized skills and knowledge, who assisted in testing
controls related to the Company’s general information technology and application controls related to the
systems utilized within the Company’s Programmable Messaging and Programmable Voice revenue
recognition process. For a sample of customer agreements, we tested the Company’s identification and
treatment of significant contract terms, including comparing the pricing reflected in the Company’s
revenue IT system to the contractually agreed upon pricing with the customer. For a sample of revenue
transactions, we compared the amounts recognized for consistency with underlying documentation,
including contracts with customers. We assessed the recorded revenue by comparing revenue to underlying
cash receipts. We evaluated credits issued after year end to assess the revenue recorded within the period.
In addition, we evaluated the overall sufficiency of audit evidence obtained by assessing the results of
procedures performed, including appropriateness of the nature and extent of such evidence.
Valuation of the acquisition date intangible assets related to a business combination
As discussed in Note 6 to the consolidated financial statements, on November 2, 2020, the Company
acquired Segment.io, Inc. (Segment) by issuing shares of its Class A common stock worth approximately
$2.5 billion and $413.3 million in cash. As part of the acquisition, the Company acquired $595.0 million of
intangible assets, including developed technology and customer relationships.
We identified the assessment of the valuation of the acquisition date developed technology and
customer relationship intangible assets acquired as a critical audit matter. There was a high degree of
subjective auditor judgment in assessing the discount rate, customer retention rate, and forecasted revenue
growth rates used to derive the fair value of the developed technology and customer relationship acquired
intangible assets. In addition, these fair values were challenging to test due to the sensitivity of the fair
value determinations to changes in these assumptions.
The following are the primary procedures we performed to address the critical audit matter. We
evaluated the design and tested the operating effectiveness of certain internal controls over the Company’s
process to value acquired intangible assets, including the Company’s controls over the discount rate,
customer retention rate, and forecasted revenue growth rate. We compared prior period forecasted
revenue to prior period actual revenue to evaluate the Company’s ability to forecast. We evaluated the
Company’s forecasted revenue growth rates used to value developed technology and customer relationship
intangible assets by (1) comparing the growth forecast assumptions to historical growth rates of peer
companies, and (2) comparing forecasted growth rates to historical growth rates. We evaluated the
estimated annual customer retention rate by comparing to Segment’s historical customer retention data.
We involved a valuation professional with specialized skills and knowledge, who assisted in testing by:
• evaluating the discount rate used by the Company to value the developed technology and customer
relationship intangible assets by comparing it against discount rates that were independently
developed using publicly available data for comparable companies
• recalculating the estimate of the fair value of the developed technology intangible assets acquired
using the Company’s forecasted revenue and our independently developed discount rate, and
comparing the result to the Company’s fair value estimate
96
• recalculating the estimate of the fair value of the customer relationship intangible assets acquired
using the Company’s cash flow forecast and our independently developed discount rate and
comparing the result to the Company’s fair value estimate.
/s/ KPMG LLP
We have served as the Company’s auditor since 2013.
Santa Clara, California
February 25, 2021
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TWILIO INC.
Consolidated Balance Sheets
As of December 31,
2020
2019
(In thousands, except share and per share amounts)
ASSETS
Current assets:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term marketable securities . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . .
$
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating right-of-use asset . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
933,885
2,105,906
251,167
81,377
3,372,335
183,239
258,610
966,573
4,595,394
111,282
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
9,487,433
$
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other current liabilities . . . . . . . . . . . .
Deferred revenue and customer deposits . . . . . . . . . . . . . . . .
Operating lease liability, current . . . . . . . . . . . . . . . . . . . . . . .
Finance lease liability, current . . . . . . . . . . . . . . . . . . . . . . . . .
$
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease liability, noncurrent . . . . . . . . . . . . . . . . . . . .
Finance lease liability, noncurrent . . . . . . . . . . . . . . . . . . . . . .
Convertible senior notes, net . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
60,042
243,833
87,031
48,338
9,062
448,306
229,905
17,856
302,068
36,633
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,034,768
253,660
1,599,033
154,067
54,571
2,061,331
141,256
156,741
460,849
2,296,784
33,555
5,150,516
39,099
147,681
26,362
27,156
6,924
247,222
139,200
8,746
458,190
17,747
871,105
Commitments and contingencies (Note 12)
Stockholders’ equity:
Preferred stock, $0.001 par value, 100,000,000 shares
authorized, none issued . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class A and Class B common stock, $0.001 par value per
share
Authorized shares 1,100,000,000 as of December 31, 2020
and 2019; Issued and outstanding shares 164,047,524
and 138,412,799 as of December 31, 2020 and 2019 . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income . . . . . . . . . . . . . .
Accumulated deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
—
164
9,613,246
9,046
(1,169,791)
8,452,665
138
4,952,999
5,086
(678,812)
4,279,411
5,150,516
Total liabilities and stockholders’ equity . . . . . . . . . . . . . . .
$
9,487,433
$
See accompanying notes to consolidated financial statements.
98
TWILIO INC.
Consolidated Statements of Operations
Year Ended December 31,
2020
2019
2018
(In thousands, except share and per share amounts)
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
1,761,776 $
846,115
1,134,468 $
525,551
Gross profit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
915,661
608,917
Operating expenses:
Research and development
. . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . .
530,548
567,407
310,607
Total operating expenses . . . . . . . . . . . . . . . . . . . . .
1,408,562
391,355
369,079
218,268
978,702
(369,785)
7,569
(362,216)
55,153
(492,901)
(11,525)
(504,426)
13,447
Loss from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (expense) income, net . . . . . . . . . . . . . . . . . . . . . . . .
Loss before benefit (provision) for income taxes . . . . . .
Income tax benefit (provision) . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to common stockholders . . . . . . . .
Net loss per share attributable to common
stockholders, basic and diluted . . . . . . . . . . . . . . . . . . .
$
$
Weighted-average shares used in computing net
loss per share attributable to common
stockholders, basic and diluted . . . . . . . . . . . . .
650,067
300,841
349,226
171,358
175,555
117,548
464,461
(115,235)
(5,923)
(121,158)
(791)
(490,979) $
(307,063) $
(121,949)
(3.35) $
(2.36) $
(1.26)
146,708,663
130,083,046
97,130,339
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See accompanying notes to consolidated financial statements.
99
TWILIO INC.
Consolidated Statements of Comprehensive Loss
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other comprehensive income (loss):
Unrealized gain on marketable securities . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total other comprehensive income (loss), net of tax . . . . . . . . . . . .
Year Ended December 31,
2020
2019
2018
(In thousands)
$(490,979) $(307,063) $(121,949)
3,674
286
3,960
3,804
—
3,804
258
(1,001)
(743)
Comprehensive loss attributable to common stockholders . . . . .
$(487,019) $(303,259) $(122,692)
See accompanying notes to consolidated financial statements.
100
TWILIO INC.
Consolidated Statements of Stockholders’ Equity
Common Stock
Class A
Common Stock
Class B
Shares
Amount
Shares
Amount
Additional
Paid In
Capital
Accumulated
Other
Comprehensive
Income
Accumulated
Deficit
Total
Stockholders’
Equity
Balance as of December 31, 2017 . . . . . . . . 69,906,550
$ 70
24,063,246
(In thousands, except share amounts)
$ 2,025
$ 608,165
$24
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustment to opening retained earnings
due to adoption of ASC 606 . . . . . . . . . .
Exercises of vested stock options . . . . . . . .
Vesting of early exercised stock options . .
Vesting of restricted stock units . . . . . . . . .
Value of equity awards withheld for tax
liability . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercises of unvested stock options . . . . . .
Conversion of shares of Class B common
stock into shares of Class A common
stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shares issued under ESPP . . . . . . . . . . . . .
Issuance of debt conversion option . . . . . .
Debt conversion option issuance costs . . .
Capped call option issuance costs . . . . . . .
Donated common stock . . . . . . . . . . . . . . .
Unrealized gain on marketable
securities . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . .
—
—
— —
—
—
—
1,970,565
—
— 3,625,991
—
2
— —
4
— —
172,211 —
(25,932) —
—
—
(22,044) —
2,041 —
8,530,980
325,262
—
—
—
62,338
—
—
—
8
—
—
—
—
—
—
—
—
(8,530,980)
(8)
— —
— —
— —
— —
— —
— —
— —
— —
—
—
29,732
36
—
(2,654)
—
—
10,122
119,435
(2,819)
(58,465)
5,996
—
—
98,979
—
—
—
—
—
—
—
—
—
—
—
—
—
258
(1,001)
—
$ (250,438) $ 359,846
(121,949)
(121,949)
713
—
—
—
—
—
—
—
—
—
—
—
—
—
—
713
29,736
36
2
(2,654)
—
—
10,122
119,435
(2,819)
(58,465)
5,996
258
(1,001)
98,979
Balance as of December 31, 2018 . . . . . . . . 80,769,763
$ 80
19,310,465
$20
$ 808,527
$ 1,282
$ (371,674) $ 438,235
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercises of vested stock options . . . . . . . .
Recapitalization of a subsidiary . . . . . . . . .
Vesting of early exercised stock options . .
Vesting of restricted stock units . . . . . . . . .
Value of equity awards withheld for tax
liability . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
1,466,813
—
—
2,775,788
—
1
—
—
2
2,154,053
— —
2
— —
— —
1
117,331
—
37,739
75
21
—
(23,543) —
(22,095) —
(5,412)
Conversion of shares of Class B common
stock into shares of Class A common
stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,029,127
244,628
Shares issued under ESPP . . . . . . . . . . . . .
Issuance of common stock in connection
with a follow-on public offering, net of
underwriter discounts . . . . . . . . . . . . . . .
8,064,515
Costs related to the follow-on public
offering . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
Shares issued in acquisition . . . . . . . . . . . . 23,555,081
Value of equity awards assumed in
acquisition . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized gain on marketable
securities . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . .
—
—
—
9
—
8
—
24
—
—
—
(10,029,127)
(9)
— —
—
19,738
— —
979,992
(953)
— —
— — 2,658,874
— —
182,554
— —
— —
—
271,844
3,804
—
—
—
—
—
—
—
—
—
—
—
—
(307,063)
—
(75)
—
—
—
—
—
(307,063)
37,742
—
21
3
(5,412)
—
19,738
980,000
(953)
—
— 2,658,898
—
—
—
182,554
3,804
271,844
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Balance as of December 31, 2019 . . . . . . . . 126,882,172
$124
11,530,627
$14
$4,952,999
$ 5,086
$(678,812)
$4,279,411
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercises of vested stock options . . . . . . . .
Vesting of restricted stock units . . . . . . . . .
Value of equity awards withheld for tax
liability . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Conversion of shares of Class B common
stock into shares of Class A common
stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Equity component from partial settlement
of 2023 convertible
senior notes . . . . . . . . . . . . . . . . . . . . . . . .
Shares issued under ESPP . . . . . . . . . . . . .
Donated common stock . . . . . . . . . . . . . . .
Issuance of common stock in connection
with a follow-on public offering, net of
underwriter discounts and issuance
costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
—
2,263,629
3,525,401
—
2
4
1,232,099
— —
1
29,007 —
—
72,514
—
(34,893) —
(4,692) —
(8,778)
2,235,739
2
(2,235,739)
(2)
—
2,902,434
291,800
88,408
3
1
—
— —
— —
— —
190,757
32,242
18,993
5,819,838
6
— — 1,408,163
—
—
—
—
—
—
—
—
—
(490,979)
—
—
(490,979)
72,517
4
—
—
—
—
—
(8,778)
—
190,760
32,243
18,993
— 1,408,169
101
Common Stock
Class A
Common Stock
Class B
Shares
Amount
Shares
Amount
Additional
Paid In
Capital
Accumulated
Other
Comprehensive
Income
Accumulated
Deficit
Total
Stockholders’
Equity
Shares issued in acquisition . . . . . . . . . . . .
Value of equity awards assumed in
acquisition . . . . . . . . . . . . . . . . . . . . . . . .
Shares issued in acquisition subject to
9,263,140
—
future vesting . . . . . . . . . . . . . . . . . . . . . .
258,554
Unrealized gain on marketable
securities . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . .
—
—
—
9
—
—
—
—
—
(In thousands, except share amounts)
—
— — 2,532,347
— —
38,972
— —
— —
— —
— —
—
—
—
375,037
—
—
3,674
286
—
— 2,532,356
—
—
—
—
—
38,972
—
3,674
286
375,037
Balance as of December 31, 2020 . . . . . . . . 153,496,222
$151
10,551,302
$13
$9,613,246
$9,046
$(1,169,791) $8,452,665
See accompanying notes to consolidated financial statements.
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TWILIO INC.
Consolidated Statements of Cash Flows
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-cash reduction to the right-of-use asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net amortization of investment premium and discount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt discount and issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of deferred commissions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit related to release of valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for credit losses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Value of donated common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on extinguishment of debt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities:
Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue and customer deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CASH FLOWS FROM INVESTING ACTIVITIES:
Year Ended December 31,
2020
2019
2018
(In thousands)
$ (490,979) $ (307,063) $(121,949)
149,660
38,395
6,789
23,759
360,936
13,322
(16,459)
13,239
18,993
12,863
(477)
(81,303)
(11,636)
(81,908)
10,060
88,340
13,824
(33,938)
(826)
32,654
110,430
23,193
(4,501)
23,696
264,318
4,511
(55,745)
2,491
—
—
674
(51,357)
(20,316)
(18,021)
17,255
46,154
2,968
(21,138)
(3,501)
14,048
26,095
—
(1,496)
14,053
93,273
1,350
—
1,515
5,996
—
3,963
(58,234)
(8,739)
(5,305)
6,980
45,120
5,958
—
(597)
7,983
Acquisitions, net of cash acquired and other related payments . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of marketable securities and other investments . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from sales and maturities of marketable securities . . . . . . . . . . . . . . . . . . . . . . . . . .
Capitalized software development costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of long-lived and intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(333,591)
(1,636,590)
1,183,459
(33,328)
(25,805)
122,749
(2,038,422)
697,171
(21,922)
(45,368)
(30,574)
(279,687)
195,497
(19,546)
(5,109)
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(845,855)
(1,285,792)
(139,419)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from a public offering, net of underwriting discount and issuance costs . . . . . . . .
Proceeds from issuance of convertible senior notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payment of debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchase of capped call . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal payments on debt and finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proceeds from exercises of stock options and shares issued in ESPP . . . . . . . . . . . . . . . . . . .
Value of equity awards withheld for tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,408,113
—
—
—
(10,784)
104,760
(8,778)
979,123
—
—
—
(11,046)
57,480
(5,412)
—
550,000
(12,941)
(58,465)
—
39,879
(2,654)
Net cash provided by financing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1,493,311
1,020,145
515,819
Effect of exchange rate changes on cash, cash equivalents and restricted cash . . . . . . . . . . . . .
40
—
163
NET INCREASE (DECREASE) IN CASH, CASH EQUIVALENTS AND
RESTRICTED CASH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
CASH, CASH EQUIVALENTS AND RESTRICTED CASH—Beginning of year . . . . . . . .
CASH, CASH EQUIVALENTS AND RESTRICTED CASH—End of year . . . . . . . . . . . . .
Cash paid for income taxes, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash paid for interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NON-CASH INVESTING AND FINANCING ACTIVITIES:
Finance lease right-of-use assets assumed in a business combination . . . . . . . . . . . . . . . . . .
Purchases of property and equipment through finance leases . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition holdback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
$
$
$
$
$
Value of common stock issued and stock awards assumed in acquisition . . . . . . . . . . . . . . .
$ 2,571,328
$ 2,841,452
Value of common stock issued to settle convertible senior notes . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation capitalized in software development costs . . . . . . . . . . . . . . . . . .
$
$
892,640
13,897
$
$
See accompanying notes to consolidated financial statements.
103
(251,599)
505,334
384,546
120,788
253,735
$ 505,334
680,150
253,735
933,885
3,092
2,139
$
$
$
1,368
2,290
— $
14,173
20,108
5,000
$
$
5,848
7,980
$
$
$
$
$
$
564
741
—
2,478
2,290
—
—
— $
7,777
$
5,706
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TWILIO INC.
Notes to Consolidated Financial Statements
1. Organization and Description of Business
Twilio Inc. (the “Company”) was incorporated in the state of Delaware on March 13, 2008. The
Company is the leading cloud communications platform and enables developers to build, scale and operate
real-time customer engagement within their software applications via simple-to-use Application
Programming Interfaces (“API”). The power, flexibility, and reliability offered by the Company’s software
building blocks empower entities of virtually every shape and size to build world-class engagement into
their customer experience.
The Company’s headquarters are located in San Francisco, California, and the Company has
subsidiaries in Australia, Bermuda, Brazil, Canada, Colombia, Czech Republic, Estonia, France, Germany,
Hong Kong, India, Ireland, Japan, Mexico, the Netherlands, Serbia, Singapore, Spain, Sweden, the United
Kingdom and the United States.
2. Summary of Significant Accounting Policies
(a) Basis of Presentation
The accompanying consolidated financial statements have been prepared in accordance with generally
accepted accounting principles in the United States of America (“U.S. GAAP”).
(b) Principles of Consolidation
The consolidated financial statements include the Company and its wholly owned subsidiaries. All
significant intercompany balances and transactions have been eliminated.
(c) Use of Estimates
The preparation of financial statements in conformity with U.S. GAAP requires management to make
estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of
contingent assets and liabilities at the date of the financial statements and the reported amounts of
revenues and expenses during the reporting period. These estimates are used for, but not limited to,
revenue allowances and sales credit reserves; recoverability of long-lived and intangible assets;
capitalization and useful life of the Company’s capitalized internal-use software development costs; fair
value of acquired intangible assets and goodwill; accruals and contingencies. Estimates are based on
historical experience and on various assumptions that the Company believes are reasonable under current
circumstances. However, future events are subject to change and best estimates and judgments may
require further adjustments, therefore, actual results could differ materially from those estimates.
Management periodically evaluates such estimates and they are adjusted prospectively based upon such
periodic evaluation.
(d) Concentration of Credit Risk
Financial instruments that potentially expose the Company to a concentration of credit risk consist
primarily of cash, cash equivalents, marketable securities and accounts receivable. The Company maintains
cash, cash equivalents and marketable securities with financial institutions that management believes are
financially sound and have minimal credit risk exposure although the balances will exceed insured limits.
The Company sells its services to a wide variety of customers. If the financial condition or results of
operations of any significant customers deteriorate substantially, operating results could be adversely
affected. To reduce credit risk, management performs credit evaluations of the financial condition of
significant customers. The Company does not require collateral from its credit customers and maintains
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
reserves for estimated credit losses on customer accounts when considered necessary. Actual credit losses
may differ from the Company’s estimates. During the years ended December 31, 2020, 2019 and 2018, no
customer organization accounted for more than 10% of the Company’s total revenue.
As of December 31, 2020 and 2019, no customer organization represented more than 10% of the
Company’s gross accounts receivable.
(e) Revenue Recognition
Revenue is recognized upon transfer of control of promised products or services to customers in an
amount that reflects the consideration the Company expects to receive in exchange for those products or
services. The Company enters into contracts that can include various combinations of products and
services, which are generally capable of being distinct and accounted for as separate performance
obligations. Revenue is recognized net of allowances for credits and any taxes collected from customers,
which are subsequently remitted to governmental authorities.
The Company determines revenue recognition through the following steps:
• Identification of the contract, or contracts, with a customer;
• Identification of the performance obligations in the contract;
• Determination of the transaction price;
• Allocation of the transaction price to the performance obligations in the contract; and
• Recognition of revenue when, or as, the Company satisfies a performance obligation.
Nature of Products and Services
The Company’s revenue is primarily derived from usage-based fees earned from customers accessing
the Company’s enterprise cloud computing services. Platform access is considered a monthly series
comprising of one performance obligation and usage-based fees are recognized as revenue in the period in
which the usage occurs. In the years ended December 31, 2020, 2019 and 2018, the revenue from usage-
based fees represented 76%, 75% and 84% of total revenue, respectively.
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Subscription-based fees are derived from certain non-usage-based contracts, such as with the sales of
short codes, customer support and fees charged to access the cloud-based platform of the Company’s
recently acquired Segment io, Inc. (“Segment”) business that is further described in Note 6. Non-usage-
based contracts revenue is recognized on a ratable basis over the contractual term which is generally one
year or less for the Company’s legacy products and one to three years for the contracts acquired with
Segment. In the years ended December 31, 2020, 2019 and 2018, the revenue from non-usage-based fees
represented 24%, 25%, and 16% of total revenue, respectively.
No significant judgments are required in determining whether products and services are considered
distinct performance obligations and should be accounted for separately versus together, or to determine
the stand-alone selling price (“SSP”).
The Company’s arrangements do not contain general rights of return. However, credits may be issued
on a case-by-case basis. The contracts do not provide customers with the right to take possession of the
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
software supporting the applications. Amounts that have been invoiced are recorded in accounts
receivable and in revenue or deferred revenue depending on whether the revenue recognition criteria have
been met.
Remaining Performance Obligations
Revenue allocated to remaining performance obligations represents unearned revenue and amounts
that were and will be invoiced and recognized as revenue in future periods for non-cancelable multi-year
subscription arrangements. The Company applies the optional exemption of not disclosing the transaction
price allocated to the remaining performance obligations for its usage-based contracts and contracts with
original duration of one year or less. Revenue allocated to remaining performance obligations for
contracts with duration from one to three years was $84.1 million as of December 31, 2020, of which 59% is
expected to be recognized over the next 12 months.
(f) Deferred Revenue and Customer Deposits
Deferred revenue is recorded when a non-cancellable contractual right to bill exists or when cash
payments are received in advance of future usage on non-cancelable contracts. Customer refundable
prepayments are recorded as customer deposits. As of December 31, 2020 and 2019, the Company
recorded $87.2 million and $26.4 million as its deferred revenue and customer deposits, respectively, that
are included in deferred revenue and customer deposits and other long-term liabilities in the
accompanying consolidated balance sheets. During the years ended December 31, 2020, 2019 and 2018, the
Company recognized $19.5 million, $18.7 million and $10.6 million of revenue, respectively, that was
included in the deferred revenue and customer deposits balance as of the end of the previous year.
(g) Deferred Sales Commissions
The Company records an asset for the incremental costs of obtaining a contract with a customer, for
example, sales commissions that are earned upon execution of contracts. The Company uses the portfolio
of data method to determine the estimated period of benefit of capitalized commissions which is generally
determined to be up to sixty months. Amortization expense related to these capitalized costs related to
initial contracts, upsells and renewals, is recognized on a straight line basis over the estimated period of
benefit of the capitalized commissions. The Company applies the optional exemption of expensing these
costs as incurred with amortization periods of one year or less.
Total net capitalized costs as of December 31, 2020 and 2019 were $85.6 million and $30.4 million,
respectively, and are included in prepaid expenses and other current and long-term assets in the
accompanying consolidated balance sheets. Amortization of these assets was $13.3 million, $4.5 million
and $1.4 million in the years ended December 31, 2020, 2019 and 2018, respectively, and is included in
sales and marketing expense in the accompanying consolidated statements of operations.
(h) Cost of Revenue
Cost of revenue consists primarily of costs of communications services purchased from network
service providers. Cost of revenue also includes fees to support the Company’s cloud infrastructure, direct
costs of personnel, such as salaries and stock-based compensation for the customer care and support
services employees, and non-personnel costs, such as amortization of capitalized internal-use software
development costs and amortization of acquired intangibles.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
(i) Research and Development Expense
Research and development expenses consist primarily of personnel costs, cloud infrastructure fees for
staging and development, outsourced engineering services, amortization of capitalized internal-use
software development costs and an allocation of general overhead expenses. The Company capitalizes the
portion of its software development costs that meets the criteria for capitalization.
(j) Internal-Use Software Development Costs
Certain costs of platform and other software applications developed for internal use are capitalized.
The Company capitalizes qualifying internal-use software development costs that are incurred during the
application development stage. Capitalization of costs begins when two criteria are met: (i) the preliminary
project stage is completed and (ii) it is probable that the software will be completed and used for its
intended function. Capitalization ceases when the software is substantially complete and ready for its
intended use, including the completion of all significant testing. The Company also capitalizes costs related
to specific upgrades and enhancements when it is probable the expenditures will result in additional
functionality. Costs incurred for maintenance, minor upgrades and enhancements are expensed. Costs
related to preliminary project activities and post-implementation operating activities are also expensed as
incurred.
Capitalized costs of platform and other software applications are included in property and equipment.
These costs are amortized over the estimated useful life of the software on a straight-line basis over three
years. Management evaluates the useful life of these assets on an annual basis and tests for impairment
whenever events or changes in circumstances occur that could impact the recoverability of these assets.
The amortization of costs related to the platform applications is included in cost of revenue, while the
amortization of costs related to other software applications developed for internal use is included in
operating expenses.
(k) Advertising Costs
Advertising costs are expensed as incurred and were $47.2 million, $27.0 million and $10.6 million in
the years ended December 31, 2020, 2019 and 2018, respectively. Advertising costs are included in sales
and marketing expenses in the accompanying consolidated statements of operations.
(l) Stock-Based Compensation
All stock-based compensation to employees, including the purchase rights issued under the
Company’s 2016 Employee Stock Purchase Plan (the “ESPP”), is measured on the grant date based on the
fair value of the awards on the date of grant. These costs are recognized as an expense following straight-
line attribution method over the requisite service period. The Company uses the Black-Scholes option
pricing model to measure the fair value of its stock options and the purchase rights issued under the ESPP.
The fair value of the restricted stock units is determined using the fair value of the Company’s Class A
common stock on the date of grant and recognized as an expense following straight-line attribution
method over the requisite service period. Forfeitures are recorded in the period in which they occur.
Compensation expense for stock options granted to nonemployees is calculated using the Black-
Scholes option pricing model and is recognized in expense over the service period.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
The Black-Scholes option pricing model requires the use of complex assumptions, which determine
the fair value of stock-based awards. These assumptions include:
• Fair value of the common stock. The Company uses the market closing price of its Class A common
stock, as reported on the New York Stock Exchange, for the fair value.
• Expected term. The expected term represents the period that the stock-based awards are expected to
be outstanding. The Company uses the simplified calculation of expected term, which reflects the
weighted-average of time-to-vesting;
• Expected volatility. The expected volatility is derived from an average of the historical volatilities of
the common stock of the Company and several other entities with characteristics similar to those of
the Company, such as the size and operational and economic similarities to the Company’s
principal business operations;
• Risk -free interest rate. The risk-free interest rate is based on the U.S. Treasury yield curve in effect
at the time of grant for zero coupon U.S. Treasury notes with maturities approximately equal to the
expected term of the stock-based awards; and
• Expected dividend. The expected dividend is assumed to be zero as the Company has never paid
dividends and has no current plans to pay any dividends on its common stock.
If any of the assumptions used in the Black-Scholes model changes, stock-based compensation for
future options may differ materially compared to that associated with previous grants.
(m) Income Taxes
The Company accounts for income taxes in accordance with authoritative guidance which requires the
use of the asset and liability approach. Deferred tax assets and liabilities are recognized for future tax
consequences attributable to temporary differences between the financial statement carrying amounts of
existing assets and liabilities and their respective tax bases, as well as net operating loss and tax credit
carry-forwards. Deferred tax amounts are determined by using the enacted tax rates expected to be in
effect when the temporary differences are expected to be recovered or settled. The effect on deferred tax
assets and liabilities of a change in tax rates is recognized in income in the period that includes the
enactment date. A valuation allowance reduces the deferred tax assets to the amount that is more likely
than not to be realized.
The Company recognizes the effect of uncertain income tax positions only if those positions are more
likely than not of being sustained. Recognized income tax positions are measured at the largest amount
that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in
the period in which the change in judgment occurs.
The Company records interest and penalties related to uncertain tax positions in the provision for
income taxes in the consolidated statements of operations.
(n) Foreign Currency Translation
The functional currency of the Company’s foreign subsidiaries is generally the U.S. dollar.
Accordingly, the subsidiaries remeasure monetary assets and liabilities at period-end exchange rates, while
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
non-monetary items are remeasured at historical rates. Revenue and expense accounts are remeasured at
the average exchange rate in effect during the year. Remeasurement adjustments are recognized in the
consolidated statements of operations as other income or expense in the year of occurrence. Foreign
currency transaction gains and losses were insignificant for all periods presented.
For those entities where the functional currency is a foreign currency, adjustments resulting from
translating the financial statements into U.S. dollars are recorded as a component of accumulated other
comprehensive income (loss) in stockholders’ equity. Monetary assets and liabilities denominated in a
foreign currency are translated into US dollars at the exchange rate on the balance sheet date. Revenue
and expenses are translated at the weighted average exchange rates during the period. Equity transactions
are translated using historical exchange rates. Foreign currency transaction gains and losses are included in
other (expense) income, net in the consolidated statements of operations.
(o) Comprehensive Income (Loss)
Comprehensive income (loss) refers to net income (loss) and other revenue, expenses, gains and
losses that, under generally accepted accounting principles, are recorded as an element of stockholders’
equity but are excluded from the calculation of net income (loss).
(p) Net Loss Per Share Attributable to Common Stockholders
The Company calculates its basic and diluted net loss per share attributable to common stockholders
in conformity with the two-class method required for companies with participating securities. All series of
convertible preferred stock are considered to be participating securities as the holders of the preferred
stock are entitled to receive a non-cumulative dividend on a pro rata pari passu basis in the event that a
dividend is declared or paid on common stock. Shares of common stock issued upon early exercise of stock
options that are subject to repurchase are also considered to be participating securities, because holders of
such shares have non-forfeitable dividend rights in the event a dividend is declared or paid on common
stock. Under the two-class method, in periods when the Company has net income, net income attributable
to common stockholders is determined by allocating undistributed earnings, calculated as net income less
current period convertible preferred stock non-cumulative dividends, between common stock and the
convertible preferred stock. In computing diluted net income attributable to common stockholders,
undistributed earnings are re-allocated to reflect the potential impact of dilutive securities. The Company’s
basic net loss per share attributable to common stockholders is calculated by dividing the net loss
attributable to common stockholders by the weighted-average number of shares of common stock
outstanding for the period. The diluted net loss per share attributable to common stockholders is
computed by giving effect to all potential dilutive common stock equivalents outstanding for the period.
The dilutive effect of these potential common shares is reflected in diluted earnings per share by
application of the treasury stock method. The dilutive effect of convertible senior notes is reflected in
diluted earnings per share by application of the if-converted method. For purposes of this calculation,
convertible preferred stock, options to purchase common stock, unvested restricted stock units, common
stock issued subject to future vesting, any shares of stock committed under the ESPP, shares of stock held
in escrow, shares subject to future services, shares issuable under the conversion of the Company’s
convertible senior notes and any shares of stock reserved for future donations are considered common
stock equivalents but have been excluded from the calculation of diluted net loss per share attributable to
common stockholders as their effect is antidilutive.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
Class A and Class B common stock are the only outstanding equity of the Company. The rights of the
holders of Class A and Class B common stock are identical, except with respect to voting and conversion.
Each share of Class A common stock is entitled to one vote per share and each share of Class B common
stock is entitled to 10 votes per share. Shares of Class B common stock may be converted into Class A
common stock at any time at the option of the stockholder on a one-for-one basis, and are automatically
converted into Class A common stock upon sale or transfer, subject to certain limited exceptions. Shares of
Class A common stock are not convertible.
(q) Cash and Cash Equivalents
The Company considers all highly liquid investments with an original maturity of three months or less
when purchased to be cash equivalents. Cash equivalents consist of cash deposited into money market
funds and reverse repurchase agreements. All credit and debit card transactions that process as of the last
day of each month and settle within the first few days of the subsequent month are also classified as cash
and cash equivalents as of the end of the month in which they were processed.
(r) Accounts Receivable and Allowance for Doubtful Accounts
Accounts receivable are recorded net of the allowance for doubtful accounts. The allowance for
doubtful accounts is estimated based on the Company’s assessment of its ability to collect on customer
accounts receivable. The Company regularly reviews the allowance by considering certain factors such as
historical experience, credit quality, age of accounts receivable balances and other known conditions that
may affect a customer’s ability to pay. In cases where the Company is aware of circumstances that may
impair a specific customer’s ability to meet their financial obligations, a specific allowance is recorded
against amounts due from the customer which reduces the net recognized receivable to the amount the
Company reasonably believe will be collected. The Company writes-off accounts receivable against the
allowance when a determination is made that the balance is uncollectible and collection of the receivable is
no longer being actively pursued. The allowance for doubtful accounts was $12.0 million and $6.3 million
as of December 31, 2020 and 2019, respectively.
(s) Costs Related to Public Offerings
Costs related to public offerings, which consist of direct incremental legal, printing and accounting
fees are deferred until the offering is completed. Upon completion of the offering, these costs are offset
against the offering proceeds within the consolidated statements of stockholders’ equity.
(t) Property and Equipment
Property and equipment, both owned and under finance leases, is stated at cost less accumulated
depreciation and amortization. Depreciation is computed using the straight-line method over the
estimated useful life of the related asset. Maintenance and repairs are charged to expenses as incurred.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
The useful lives of property and equipment are as follows:
Capitalized internal-use software development costs . . . . . . . . . . . .
Data center equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assets under financing lease . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3 years
2—4 years
3 years
5 years
3 years
5 years or remaining lease term
5 years or remaining lease term
(u) Leases
The Company adopted ASU 2016-02, “Leases (Topic 842)” and applicable updates effective
January 1, 2019, and applied it to the operating leases that existed on that date. Prior year comparative
financial information was not recast under the new standard and continues to be presented under ASC
840. The Company elected to utilize the package of practical expedients available for expired or existing
contracts which allowed the Company to carryforward historical assessments of (a) whether contracts are
or contain leases, (b) lease classification, and (c) initial direct costs. The Company elected the use of
hindsight practical expedient in determining the lease term and assessing the likelihood that lease renewal,
termination or purchase option will be exercised. The Company also elected to apply the short-term lease
exception for all leases. Under the short-term lease exception, the Company will not recognize ROU assets
or lease liabilities for leases that, at the acquisition date, have a remaining lease term of 12 months or less.
As a result, the Company recognized a $123.5 million net operating Right-of-use (“ROU”) asset and a
$132.0 million operating lease liability in its consolidated balance sheet as of January 1, 2019.
The Company determines if an arrangement is or contains a lease at contract inception. The
Company presents the operating leases in long-term assets and current and long-term liabilities. Finance
lease assets are included in property and equipment, net, and finance lease liabilities are presented in
current and long-term liabilities in the accompanying consolidated balance sheets.
ROU assets represent the Company’s right to use an underlying asset for the lease term and lease
liabilities represent the Company’s obligation to make lease payments arising from the lease. Operating
lease ROU assets and lease liabilities are measured and recognized at the lease commencement date based
on the present value of the remaining lease payments over the lease term, As the Company’s leases do not
generally provide an implicit rate, the Company uses its incremental borrowing rate based on the
information available at commencement date in determining the present value of lease payments. The
Company’s lease agreements may have lease and non-lease components, which the Company accounts for
as a single lease component. When estimating the lease term, the Company includes options to extend or
terminate the lease when it is reasonably certain such options will be exercised. Operating lease costs are
recognized in operating expenses in the Company’s accompanying consolidated statements of operations
on a straight-line basis over the lease term and variable payments are recognized in the period they are
incurred. The Company’s lease agreements do not contain any residual value guarantees. Leases with an
initial term of 12 months or less are not recorded on the balance sheet.
Within the consolidated statements of cash flows, the Company presents the lease payments made on
the operating leases as cash flows from operations and principal payments made on the finance leases as
part of financing activities.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
(v) Intangible Assets
Intangible assets recorded by the Company are costs directly associated with securing legal
registration of patents and trademarks, acquiring domain names and the fair value of identifiable
intangible assets acquired in business combinations.
Intangible assets with determinable economic lives are carried at cost, less accumulated amortization.
Amortization is computed over the estimated useful life of each asset on a straight-line basis. The
Company determines the useful lives of identifiable intangible assets after considering the specific facts
and circumstances related to each intangible asset. Factors the Company considers when determining
useful lives include the contractual term of any agreement related to the asset, the historical performance
of the asset, the Company’s long-term strategy for using the asset, any laws or other local regulations which
could impact the useful life of the asset and other economic factors, including competition and specific
market conditions. Intangible assets without determinable economic lives are carried at cost, not amortized
and reviewed for impairment at least annually.
The useful lives of the intangible assets are as follows:
Developed technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Supplier relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Order backlog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Patents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Telecommunication licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Domain names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(w) Goodwill
3—7 years
2—8 years
2—5 years
5 years
1 year
20 years
Indefinite
Indefinite
Indefinite
Goodwill represents the excess of the aggregate purchase price over the fair value of net identifiable
assets acquired in a business combination. Goodwill is not amortized and is tested for impairment at least
annually or whenever events or changes in circumstances indicate that the carrying value may not be
recoverable. The Company has determined that it operates as one reporting unit and has selected
November 30 as the date to perform its annual impairment test. In the valuation of goodwill, management
must make assumptions regarding estimated future cash flows to be derived from the Company’s business.
If these estimates or their related assumptions change in the future, the Company may be required to
record impairment for these assets.
The Company has the option to first perform a qualitative assessment to determine if it is more likely
than not that the fair value of a reporting unit is less than its carrying amount. However, the Company may
elect to bypass the qualitative assessment and proceed directly to the quantitative impairment tests. The
impairment test involves comparing the fair value of the reporting unit to its carrying value, including
goodwill. A goodwill impairment will be the amount by which a reporting unit’s carrying value exceeds its
fair value. The impairment is limited to the carrying amount of goodwill.
No goodwill impairment charges have been recorded for any period presented.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
(x) Impairment of Long-Lived Assets
The Company evaluates its long-lived assets, including property, equipment and intangible assets, for
impairment whenever events or changes in circumstances indicate that the carrying amount of an asset
may not be recoverable. Recoverability of assets held and used is measured by a comparison of the
carrying amount of an asset or an asset group to estimated undiscounted future net cash flows expected to
be generated by the asset or asset group. If such evaluation indicates that the carrying amount of the asset
or the asset group is not recoverable, any impairment loss would be equal to the amount the carrying value
exceeds the fair value. There were no impairments during the years ended December 31, 2020, 2019 and
2018.
(y) Business Combinations
The Company recognizes identifiable assets acquired and liabilities assumed at their acquisition date
fair values. Goodwill is measured as the excess of the consideration transferred over the fair value of assets
acquired and liabilities assumed on the acquisition date. While the Company uses its best estimates and
assumptions as part of the purchase price allocation process to accurately value assets acquired and
liabilities assumed, these estimates are inherently uncertain and subject to refinement. The authoritative
guidance allows a measurement period of up to one year from the date of acquisition to make adjustments
to the preliminary allocation of the purchase price. As a result, during the measurement period the
Company may record adjustments to the fair values of assets acquired and liabilities assumed, with the
corresponding offset to goodwill to the extent that it identifies adjustments to the preliminary purchase
price allocation. Upon conclusion of the measurement period or final determination of the values of the
assets acquired and liabilities assumed, whichever comes first, any subsequent adjustments will be recorded
to the consolidated statement of operations.
(z) Segment Information
The Company’s Chief Executive Officer is the chief operating decision maker, who reviews the
Company’s financial information presented on a consolidated basis for purposes of allocating resources
and evaluating the Company’s financial performance. Accordingly, the Company has determined that it
operates in a single reporting segment.
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(aa) Fair Value of Financial Instruments
The accounting guidance for fair value provides a framework for measuring fair value, clarifies the
definition of fair value, and expands disclosures regarding fair value measurements. Fair value is defined as
the price that would be received to sell an asset or paid to transfer a liability (an exit price) in an orderly
transaction between market participants at the reporting date. The accounting guidance establishes a
three-tiered hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair
value as follows:
• Level 1 Inputs: Unadjusted quoted prices in active markets for identical assets or liabilities
accessible to the reporting entity at the measurement date.
• Level 2 Inputs: Other than quoted prices included in Level 1 inputs that are observable for the asset
or liability, either directly or indirectly, for substantially the full term of the asset or liability.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
• Level 3 Inputs: Unobservable inputs for the asset or liability used to measure fair value to the extent
that observable inputs are not available, thereby allowing for situations in which there is little, if
any, market activity for the asset or liability at measurement date.
A financial instrument’s categorization within the valuation hierarchy is based upon the lowest level of
input that is significant to the fair value measurement.
The Company applies fair value accounting for all financial instruments on a recurring basis. The
Company’s financial instruments, which include cash, cash equivalents, accounts receivable and accounts
payable are recorded at their carrying amounts, which approximate their fair values due to their short-term
nature. Marketable securities consist of U.S. treasury securities, high credit quality corporate debt
securities and reverse repurchase agreements. All marketable securities are considered to be
available-for-sale and recorded at their estimated fair values. Unrealized gains and losses for
available-for-sale securities are recorded in other comprehensive income (loss). In valuing these items, the
Company uses inputs and assumptions that market participants would use to determine their fair value,
utilizing valuation techniques that maximize the use of observable inputs and minimize the use of
unobservable inputs.
The fair value of the convertible senior notes due 2023 (the “Notes”) is determined based on the
closing price for the Notes on the last trading day of the reporting period and is classified as Level 2 in the
fair value hierarchy.
The fair value of the strategic investments, which consist of debt and equity securities of privately held
companies in which the Company does not have a controlling interest or a significant influence, is
determined under the measurement alternative on a non-recurring basis adjusting for observable changes
in fair value.
Impairments are considered to be other than temporary if they are related to deterioration in credit
risk or if it is likely that the security will be sold before the recovery of its cost basis. Realized gains and
losses and declines in value deemed to be other than temporary are determined based on the specific
identification method and are reported in other (expense) income, net.
(bb) Recently Adopted Accounting Guidance
In December 2019, the Financial Accounting Standards Board (“FASB”) issued Accounting
Standards Update (“ASU”) 2019-12, “Simplifying the Accounting for Income Taxes,” which simplifies the
accounting for income taxes by removing certain exceptions to the general principles for income taxes. The
standard is effective for interim and annual periods beginning after December 15, 2020, with early
adoption permitted. The Company elected to early adopt this guidance effective April 1, 2020. The
adoption of this guidance did not have a material impact on the Company’s consolidated financial
statements.
In August 2018, FASB issued ASU 2018-15, “Intangibles—Goodwill and Other—Internal-Use Software
(Subtopic 350-40): Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing
Arrangement That is a Service Contract”. This guidance aligns the requirements for capitalizing
implementation costs incurred in a hosting arrangement that is a service contract with the requirements for
capitalizing costs incurred to develop or obtain internal-use software. The guidance is effective for interim
and annual periods beginning after December 15, 2019. The Company adopted this guidance effective
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
2. Summary of Significant Accounting Policies (Continued)
January 1, 2020. The adoption of this guidance did not have a material impact on the Company’s
consolidated financial statements.
In June 2016, the FASB issued ASU 2016-13, “Financial Instruments-Credit Losses: Measurement of
Credit Losses on Financial Instruments”, which changes the impairment model for most financial assets.
The new model uses a forward-looking expected loss method, which will generally result in earlier
recognition of allowances for losses. In November 2018, the FASB issued ASU 2018-19, “Codification
Improvements to Topic 326, Financial Instruments-Credit Losses”, which clarifies that receivables arising
from operating leases are not within the scope of Topic 326, “Financial Instruments-Credit Losses”. Instead,
impairment of receivables arising from operating leases should be accounted for in accordance with Topic
842, “Leases”. In April 2019, the FASB issued ASU 2019-04, “Codification Improvements to Topic 326,
Financial Instruments—Credit Losses, Topic 815, Derivatives and Hedging, and Topic 825, Financial
Instruments,” which clarifies treatment of certain credit losses. In May 2019, the FASB issued ASU 2019-05,
“Financial Instruments—Credit Losses (Topic 326): Targeted Transition Relief”, which permits an entity,
upon adoption of ASU 2016-13, to irrevocably elect the fair value option (on an instrument-by-instrument
basis) for eligible financial assets measured at amortized cost basis. In November 2019, the FASB issued
ASU 2019-11, “Codification Improvements to Topic 326, Financial Instruments—Credit Losses”, which
clarifies the accounting treatment and disclosure requirements for assets purchased with credit
deterioration, troubled debt restructurings, and certain other investments. In February 2020, the FASB
issued ASU 2020-02, “Financial Instruments—Credit Losses (Topic 326) and Leases (Topic 842)
Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin No. 119 and Update to SEC
Section on Effective Date Related to Accounting Standards Update No. 2016-02, Leases (Topic 842).” This
standard provides guidance regarding methodologies, documentation, and internal controls related to
expected credit losses. These ASUs are effective for interim and annual periods beginning after
December 15, 2019, and the Company adopted them effective January 1, 2020. As of the date of adoption,
this guidance did not have a material impact on the Company’s consolidated financial statements.
(cc) Recently Issued Accounting Guidance, Not yet Adopted
In August 2020, the FASB issued ASU 2020-06, “Debt with Conversion and Other Options (Subtopic
470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40),” which removes
certain separation models for convertible debt instruments and convertible preferred stock that require the
separation of a convertible debt instrument into a debt component and an equity or derivative component.
The ASU also expands disclosure requirements for convertible instruments and simplifies areas of the
guidance for diluted earnings-per-share calculations that are impacted by the amendments. The standard is
effective for interim and annual periods beginning after December 15, 2021, with early adoption permitted.
The Company is evaluating the impact of the adoption of this guidance on its consolidated financial
statements.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
3. Fair Value Measurements
Financial Assets
The following tables provide the financial assets measured at fair value on a recurring basis:
Amortized
Cost or
Carrying
Value
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Fair Value Hierarchy as of
December 31, 2020
Level 1
Level 2
Level 3
Aggregate
Fair Value
(In thousands)
Financial Assets:
Cash and cash equivalents:
Money market funds . . . . . . . . . . . . . . . . $ 656,749
2,000
Commercial paper . . . . . . . . . . . . . . . . . .
$ —
—
Total included in cash and cash
$ — $656,749 $
— $ — $
—
—
2,000
—
—
—
656,749
2,000
658,749
223,635
equivalents . . . . . . . . . . . . . . . . . . . .
658,749
—
— 656,749
2,000
Marketable securities:
U.S. Treasury securities . . . . . . . . . . . . . .
Corporate debt securities and
223,247
389
(1)
223,635
—
commercial paper . . . . . . . . . . . . . . . . . 1,874,257
Total marketable securities . . . . . . . . . 2,097,504
8,149
8,538
(135)
(136)
50,000 1,832,271
— 1,882,271
273,635 1,832,271
— 2,105,906
Total financial assets . . . . . . . . . . . . $2,756,253
$8,538
$(136) $930,384 $1,834,271 $ — $
2,764,655
Amortized
Cost or
Carrying
Value
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Fair Value Hierarchy as of
December 31, 2019
Level 1
Level 2
Level 3
Aggregate
Fair Value
(In thousands)
Financial Assets:
Cash and cash equivalents:
Money market funds . . . . . . . . . . . . . . . . $ 153,252
Reverse repurchase agreements . . . . . . .
35,800
$ —
—
$ — $153,252 $
— $ — $
—
— 35,800 —
Total included in cash and cash
equivalents . . . . . . . . . . . . . . . . . . . .
189,052
—
— 153,252
35,800
Marketable securities:
U.S. Treasury securities . . . . . . . . . . . . . .
Corporate debt securities and
215,847
241
(3)
216,085
—
—
—
153,252
35,800
189,052
216,085
commercial paper . . . . . . . . . . . . . . . . . 1,378,487
Total marketable securities . . . . . . . . . 1,594,334
4,516
4,757
(55)
(58)
5,000 1,377,948
— 1,382,948
221,085 1,377,948
— 1,599,033
Total financial assets . . . . . . . . . . . . $1,783,386
$4,757
$ (58) $374,337 $1,413,748 $ — $
1,788,085
The Company’s primary objective when investing excess cash is preservation of capital, hence the
Company’s marketable securities primarily consist of U.S. Treasury Securities, high credit quality
corporate debt securities, commercial paper and reverse repurchase agreements. As the Company views its
marketable securities as available to support current operations, it has classified all available for sale
securities as short-term. As of December 31, 2020 and 2019, for fixed income securities that were in
unrealized loss positions, the Company has determined that (i) it does not have the intent to sell any of
these investments, and (ii) it is not more likely than not that it will be required to sell any of these
investments before recovery of the entire amortized cost basis. In addition, as of December 31, 2020 and
2019, the Company anticipates that it will recover the entire amortized cost basis of such fixed income
securities before maturity.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
3. Fair Value Measurements (Continued)
The Company regularly reviews changes to the rating of its debt securities by rating agencies as well as
reasonably monitors the surrounding economic conditions to assess the risk of expected credit losses. As of
December 31, 2020, the risk of expected credit losses was not significant.
Interest earned on marketable securities was $32.4 million, $20.8 million and $3.0 million in the years
ended December 31, 2020, 2019 and 2018, respectively. The interest is recorded as other (expense) income,
net, in the accompanying consolidated statements of operations.
The following table summarizes the contractual maturities of marketable securities:
As of December 31, 2020
As of December 31, 2019
Amortized
Cost
Aggregate
Fair Value
Amortized
Cost
Aggregate
Fair Value
(In thousands)
Financial Assets:
Less than one year . . . . . . . . . . . . . . . . . . .
One to three years . . . . . . . . . . . . . . . . . . .
$1,126,091
971,413
$1,128,927
976,979
$ 859,996
734,338
$ 861,181
737,852
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,097,504
$2,105,906
$1,594,334
$1,599,033
From time to time, the Company enters into reverse securities repurchase agreements, primarily for
short-term investments with maturities of 90 days or less. As of December 31, 2020, the Company had no
reverse repurchase agreements. As of December 31, 2019, the Company was party to reverse repurchase
agreements totaling $35.8 million, which were reported in cash and equivalents in the accompanying
consolidated balance sheet. Under these reverse securities repurchase agreements, the Company typically
lends available cash at a specified rate of interest and holds U.S. government securities as collateral during
the term of the agreement. Collateral value is in excess of the amounts loaned under these agreements.
Strategic Investments
As of December 31, 2020 and 2019, the Company held strategic investments with a fair value of
$9.3 million and $5.5 million, respectively, in debt and equity securities of privately held companies in
which the Company does not have a controlling interest or significant influence. These securities are
recorded as other long-term assets in the accompanying consolidated balance sheets. There were no
impairments in the years ended December 31, 2020 and 2019.
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Financial Liabilities
As of December 31, 2020 and 2019, the fair value of the 0.25% convertible senior notes due 2023 (the
“Notes”), as further described in Note 9, was approximately $1.7 billion and $841.3 million, respectively.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
4. Property and Equipment
Property and equipment consisted of the following:
As of December 31,
2020
2019
(In thousands)
Capitalized internal-use software development costs . . . . .
Data center equipment (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures (1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
142,489
43,477
69,756
35,346
12,312
9,943
$
Total property and equipment . . . . . . . . . . . . . . . . . . . .
Less: accumulated depreciation and amortization . . . . . . . .
313,323
(130,084)
100,155
22,009
55,886
25,083
10,095
9,176
222,404
(81,148)
Total property and equipment, net . . . . . . . . . . . . . . . .
$
183,239
$
141,256
(1) Data center equipment and furniture and fixtures contain assets under finance
leases. See Note 5 for further detail.
Depreciation and amortization expense was $51.1 million, $37.5 million and $18.9 million for the years
ended December 31, 2020, 2019 and 2018, respectively.
The Company capitalized $47.1 million, $29.7 million and $25.3 million in internal-use software
development costs in the years ended December 31, 2020, 2019 and 2018, respectively, of which
$13.9 million, $7.8 million and $5.7 million, respectively, was stock-based compensation expense.
Amortization of capitalized software development costs was $18.0 million, $17.1 million and $13.0 million
in the years ended December 31, 2020, 2019 and 2018, respectively. The amortization of the capitalized
software development costs was allocated as follows:
Year Ended December 31,
2020
2019
2018
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . .
$11,402
6,609
—
(In thousands)
$ 9,546
7,345
213
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$18,011
$17,104
$ 6,898
5,437
689
$13,024
5. Right-of-Use Asset and Lease Liabilities
The Company has entered into various operating lease agreements for office space and data centers
and finance lease agreements for data center and office equipment and furniture.
As of December 31, 2020, the Company had 24 leased properties with remaining lease terms of 0.3
years to 8.3 years, some of which include options to extend the leases for up to 5.0 years.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
5. Right-of-Use Asset and Lease Liabilities (Continued)
The components of the lease expense recorded in the accompanying consolidated statements of
operations were as follows:
Year Ended
December 31,
2020
2019
(In thousands)
Operating lease cost
Finance lease cost:
. . . . . . . . . . . . . . . . . . . . . .
$49,268
$32,558
Amortization of assets . . . . . . . . . . . . . . . . . . .
Interest on lease liabilities . . . . . . . . . . . . . . .
Short-term lease cost . . . . . . . . . . . . . . . . . . . . . .
Variable lease cost . . . . . . . . . . . . . . . . . . . . . . . .
9,038
879
4,684
7,359
6,090
708
6,342
3,792
Total net lease cost . . . . . . . . . . . . . . . . . . .
$71,228
$49,490
Supplemental balance sheet information related to leases was as follows:
Leases
Assets:
Classification
Operating lease assets . . . . . Operating right-of-use asset, net of accumulated
amortization(1)
Finance lease assets . . . . . . . Property and equipment, net of accumulated
depreciation(2)
Total leased assets . . . . . .
Liabilities:
Current
Operating . . . . . . . . . . . . . . . . Operating lease liability, current
Finance . . . . . . . . . . . . . . . . . Financing lease liability, current
Noncurrent
Operating . . . . . . . . . . . . . . . . Operating lease liability, noncurrent
Finance . . . . . . . . . . . . . . . . . Finance lease liability, noncurrent
Total lease liabilities . . . .
As of December 31,
2020
2019
(In thousands)
$258,610
$156,741
25,771
14,770
$284,381
$171,511
$ 48,338
9,062
229,905
17,856
$ 27,156
6,924
139,200
8,746
$305,161
$182,026
(1) Operating lease assets are recorded net of accumulated amortization of $57.1 million and
$23.2 million as of December 31, 2020 and December 31, 2019, respectively.
(2) Finance lease assets are recorded net of accumulated depreciation of $15.0 million and $6.0 million as
of December 31, 2020 and December 31, 2019, respectively.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
5. Right-of-Use Asset and Lease Liabilities (Continued)
Supplemental cash flow and other information related to leases was as follows:
Year Ended
December 31,
2020
2019
(In thousands)
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows from operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating cash flows from finance leases (interest) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financing cash flows from finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$46,895
$
879
$ 8,799
$28,291
$
687
$ 5,646
Weighted average remaining lease term (in years):
Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6.0
3.3
6.1
3.0
Weighted average discount rate:
Operating leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finance leases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.8%
3.9%
5.5%
5.3%
Maturities of lease liabilities were as follows:
Year Ended December 31,
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total lease payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: imputed interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: current obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
As of December 31, 2020
Operating
Leases
Finance
Leases
(In thousands)
$ 60,220
60,258
49,023
44,439
32,225
75,410
321,575
(43,332)
278,243
(48,338)
$ 9,866
7,588
6,841
3,604
316
518
28,733
(1,815)
26,918
(9,062)
Long-term lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$229,905
$17,856
As of December 31, 2020, the Company had an additional operating lease obligation totaling
$11.0 million for a lease that will commence in the first quarter of 2023 with a lease term of 6.2 years. As of
December 31, 2020, the Company had no additional finance leases with future commencement dates.
Disclosures related to periods prior to adoption of the New Lease Standard
Rent expense was $10.3 million for the year ended December 31, 2018.
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Notes to Consolidated Financial Statements (Continued)
5. Right-of-Use Asset and Lease Liabilities (Continued)
Future minimum lease payment obligations under noncancellable operating and finance leases were
as follows:
As of December 31, 2018
Operating
Leases
Financing
Leases
(In thousands)
Year Ended December 31,
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 24,128
29,527
30,898
30,492
30,122
81,316
Total minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . . . .
$226,483
$ 306
512
573
590
608
1,939
$4,528
6. Business Combinations
Segment.io, Inc.
In November 2020, the Company acquired all outstanding shares of Segment, the market-leading
customer data platform, by issuing 9.5 million shares of its Class A common stock with a fair value of
$2.6 billion and $413.3 million in cash. Of the total shares of Class A common stock issued at closing,
258,554 shares with the fair value of $70.7 million are subject to future vesting and will be recorded in the
stock-based compensation expense as the services are provided over a period of 2.41 years. Part of the cash
consideration was paid to settle the vested equity awards of Segment employees. The Company assumed
all unvested and outstanding equity awards of Segment continuing employees as converted into its own
equity awards at the conversion ratio provided in the Agreement and Plan of Reorganization (the “Merger
Agreement”).
The acquisition added additional products and services to the Company’s offerings for its customers.
With these additional products, the Company can now offer a customer engagement platform. The
acquisition has also added new customers, new employees, technology and intellectual property assets.
The acquisition was accounted for as a business combination and the total preliminary purchase price
of $3.0 billion was allocated to the net tangible and intangible assets and liabilities based on their
preliminary fair values on the acquisition date with the excess recorded as goodwill. The values assigned to
the assets acquired and liabilities assumed are based on their fair values that was available on the
acquisition date. As of December 31, 2020, the areas that are not yet finalized due to information that may
become available subsequently to the year end and may result in changes in the values recorded at year
end relate to any and all contingencies, including income and other taxes. At the time such contingencies
may arise within the measurement period of 12 months from the acquisition closing date, it may result in
adjustments to liability balances and goodwill.
The purchase price reflects the $2.5 billion fair value of $9.3 million shares of the Company’s Class A
common stock transferred as consideration for accredited outstanding shares of Segment, the
$413.3 million cash consideration for unaccredited shares and vested equity awards and the $39.0 million
fair value of the pre-combination services of Segment employees reflected in the unvested equity awards
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Notes to Consolidated Financial Statements (Continued)
6. Business Combinations (Continued)
assumed by the Company on the acquisition date. The additional 258,554 shares of Class A common issued
at closing with future vesting as well as a portion of cash and shares of Class A common stock that were
transferred as part of the purchase price are held in escrow.
The fair value of the 9.5 million shares of the Company’s Class A common stock issued at closing was
determined based of its closing price on the acquisition date. The fair value of the assumed unvested equity
awards was determined (a) for options, by using a Black-Scholes option pricing model with the applicable
assumptions as of the acquisition date, and (b) for restricted stock units, by using the closing market price
of the Company’s Class A common stock on the acquisition date.
The fair value of unvested employee equity awards assumed on the acquisition date was
$245.3 million. These awards will continue to vest as the Segment employees provide services in the post-
acquisition period. The fair value of these awards will be recorded into the stock-based compensation
expense over the respective vesting period of each award.
The purchase price components are summarized in the following table:
Fair value of Class A common stock transferred . . . . . . . . . . . . . . . . . . . . .
Cash consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of the pre-combination service through equity awards . . . . . . .
Total
(In thousands)
$2,532,356
413,291
38,972
Total purchase price, as adjusted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,984,619
The following table presents the preliminary purchase price allocation, as adjusted, recorded in the
Company’s consolidated balance sheet as of December 31, 2020:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable and other current assets . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating right-of-use asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
(In thousands)
93,170
$
90,846
5,081
52,490
595,000
4,869
2,294,945
(24,263)
(47,013)
(58,206)
(22,300)
Total purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,984,619
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Notes to Consolidated Financial Statements (Continued)
6. Business Combinations (Continued)
(1)
Identifiable intangible assets are comprised of the following:
Developed technology . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . .
Order backlog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trade names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
(In thousands)
$390,000
190,000
10,000
5,000
Estimated
life
(In years)
7
6
1
5
Total intangible assets acquired . . . . . . . . . . . . . .
$595,000
The Company acquired a net deferred tax liability of $22.3 million in this business combination that is
included in long-term liabilities in the accompanying consolidated balance sheet.
Developed technology consists of software products and domain knowledge around customer data
developed by Segment, which will enable Twilio to layer data across its platform to power timely and
personalized communications over the right channel, further enhancing the Company’s customer
engagement platform. Customer relationships consists of contracts with platform users that purchase
Segment’s products and services that carry distinct value.
Goodwill generated from this acquisition primarily represents the value that is expected from the
increased scale and synergies as a result of the integration of both businesses. Goodwill is not deductible
for tax purposes.
The estimated fair value of the intangible assets acquired was determined by the Company. The
Company engaged a third-party expert to assist with the valuation analysis. The Company used a relief
from royalty method to estimate the fair values of the developed technology and a multi-period excess
earnings method to estimate the fair value of the customer relationships and order backlog.
Most of the net tangible assets were valued at their respective carrying amounts as of the acquisition
date, as the Company believes that these amounts approximate their current fair values, except for ROU
lease assets. The value of the acquired operating ROU assets was reduced by $6.4 million to their
respective fair values as of the acquisition date.
The acquired entity’s results of operations were included in the Company’s consolidated financial
statements from the date of acquisition, November 2, 2020. For the year ended December 31, 2020, Segment
contributed net operating revenue of $23.0 million, which is reflected in the accompanying consolidated
statement of operations. Due to the integrated nature of the Company’s operations, the Company believes
that it is not practicable to separately identify earnings of Segment on a stand-alone basis.
During the year ended December 31, 2020, the Company incurred costs related to this acquisition of
$20.8 million that were expensed as incurred and recorded in general and administrative expenses in the
accompanying consolidated statement of operations.
The following unaudited pro forma condensed combined financial information gives effect to the
acquisition of Segment as if it was consummated on January 1, 2019 (the beginning of the comparable
prior reporting period), and includes pro forma adjustments related to the amortization of acquired
intangible assets, share-based compensation expense, one-time tax benefit and direct and incremental
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Notes to Consolidated Financial Statements (Continued)
6. Business Combinations (Continued)
transaction costs reflected in the historical financial statements. Specifically, the following adjustments
were made:
• For the year ended December 31, 2020, the Company’s and Segment’s direct and incremental
transaction costs of $79.3 million are excluded from the pro forma condensed combined net loss.
• For the year ended December 31, 2019, the Company’s direct and incremental transaction costs of
$20.8 are included in the pro forma condensed combined net loss.
• In the year ended December 31, 2020, the pro forma condensed combined net loss includes a
reversal of the valuation allowance release of $13.8 million.
• In the year ended December 31, 2019, the pro forma condensed combined net loss includes a
one-time tax benefit of $38.1 that would have resulted from the acquisition, and an ongoing tax
benefit of $7.5 million.
This unaudited data is presented for informational purposes only and is not intended to represent or
be indicative of the results of operations that would have been reported had the acquisition occurred on
January 1, 2019. It should not be taken as representative of future results of operations of the combined
company.
The following table presents the unaudited pro forma condensed combined financial information:
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to common stockholders . . . .
$1,874,720
$ (655,355)
$1,217,502
$ (576,962)
Year Ended December 31,
2020
2019
(Unaudited, in thousands)
Other Fiscal 2020 Acquisition
In fiscal 2020 the Company completed other business and asset acquisitions for a total purchase price
of $13.0 million paid in cash, of which $5.0 million was withheld by the Company for a period up to 60
months. An additional consideration of $8.6 million is subject to future vesting and will be settled in shares
of fully vested restricted stock units at the end of the vesting period. The Company does not consider these
acquisition to be material, individually or in aggregate. The total purchase price was allocated to the
tangible and intangibles assets acquired and liabilities assumed based on their fair values at the time of the
acquisition. Goodwill of $8.8 million was recorded to reflect the excess of purchase price over the net
assets acquired and represents the value that the Company expects to realize from expanding its product
offerings and other synergies. Goodwill that is expected to be deductible for tax purposes is approximately
$2.8 million. The acquired entities’ results of operations have been included in the consolidated financial
statements of the Company from their respective dates of acquisition.
As of December 31, 2020, the areas that are not yet finalized due to information that may become
available subsequently to the year end and may result in changes in the values recorded at year end relate
to any and all contingencies, including income and other taxes. At the time such contingencies may arise
within the measurement period of 12 months from the acquisitions closing dates, it may result in
adjustments to liability balances and goodwill.
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Notes to Consolidated Financial Statements (Continued)
6. Business Combinations (Continued)
The following table summarizes the preliminary purchase price allocation in aggregate for the
businesses and assets acquired in fiscal 2020 recorded in the Company’s consolidated balance sheet as of
December 31, 2020:
Net liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
(In thousands)
$
(45)
4,250
8,835
Total preliminary purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$13,040
(1)
Identifiable intangible assets were comprised of the following:
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . .
Trademark and tradename . . . . . . . . . . . . . . . . . . . .
Total
(In thousands)
$3,750
500
Estimated
life
(In years)
4
3
Total intangible assets acquired . . . . . . . . . . . . . .
$4,250
During the year ended December 31, 2020, the Company incurred $1.3 million of costs related to
these acquisitions that were expensed as incurred and recorded in general and administrative expenses in
the accompanying consolidated statement of operation.
Pro forma results of operations for these acquisitions are not presented as the financial impact to the
Company’s consolidated financial statements is immaterial.
Fiscal 2019 Acquisitions
SendGrid, Inc.
In February 2019, the Company acquired all outstanding shares of SendGrid, Inc. (“SendGrid”), the
leading email API platform, by issuing 23.6 million shares of its Class A common stock with a total value of
$2.7 billion. The Company also assumed all of the outstanding stock options and restricted stock units of
SendGrid as converted into stock options and restricted stock units, respectively, of the Company based on
the conversion ratio provided in the Agreement and Plan of Merger and Reorganization, as amended (the
“Merger Agreement”).
The acquisition added additional products and services to the Company’s offerings for its customers.
With these additional products, the Company offers an email API and Marketing Campaigns product
leveraging the email API. The acquisition also added new customers, new employees, technology and
intellectual property assets.
The acquisition was accounted for as a business combination and the total purchase price was
allocated to the net tangible and intangible assets and liabilities based on their fair values on the
acquisition date with the excess recorded as goodwill. Subsequent to the acquisition date of February 1,
2019, and during the measurement period that ended on December 31, 2019, the Company recorded
$4.4 million of adjustments to goodwill.
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Notes to Consolidated Financial Statements (Continued)
6. Business Combinations (Continued)
The adjusted purchase price of $2.8 billion reflects the $2.7 billion fair value of 23.6 million shares of
the Company’s Class A common stock transferred as consideration for all outstanding shares of SendGrid,
and the $182.6 million fair value of the pre-combination services of SendGrid employees reflected in the
equity awards assumed by the Company on the acquisition date.
The fair value of the 23.6 million shares transferred as consideration was determined on the basis of
the closing market price of the Company’s Class A common stock on the acquisition date. The fair value of
the equity awards was determined (a) for options, by using a Black-Scholes option pricing model with the
applicable assumptions as of the acquisition date, and (b) for restricted stock units, by using the closing
market price of the Company’s Class A common stock on the acquisition date.
The unvested stock awards assumed on the acquisition date continue to vest as the SendGrid
employees continue to provide services in the post-acquisition period. The fair value of these awards is
recorded as stock-based compensation expense over the respective vesting period of each award.
The purchase price components, as adjusted, are summarized in the following table:
Fair value of Class A common stock transferred . . . . . . . . . . . . . . . . . . . . .
Fair value of the pre-combination service through equity awards . . . . . . .
Total
(In thousands)
$2,658,898
182,554
Total purchase price, as adjusted . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,841,452
The following table presents the purchase price allocation, as adjusted, recorded in the Company’s
consolidated balance sheet as of December 31, 2019:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable and other current assets . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating right-of-use asset . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finance lease liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Note payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
(In thousands)
$ 156,783
11,635
38,350
33,742
483,000
1,664
2,235,193
(11,114)
(32,568)
(13,616)
(5,387)
(56,230)
Total purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$2,841,452
(1)
Identifiable intangible assets were comprised of the following:
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Notes to Consolidated Financial Statements (Continued)
6. Business Combinations (Continued)
Developed technology . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . . . .
Trade names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
(In thousands)
$294,000
169,000
20,000
Estimated
life
(In years)
7
7
5
Total intangible assets acquired . . . . . . . . . . . . . .
$483,000
The Company acquired a net deferred tax liability of $56.2 million in this business combination that
was included in long-term liabilities in the accompanying consolidated balance sheet. This amount was
offset by a release of a valuation allowance on deferred tax assets of $47.9 million.
Developed technology consists of software products and domain knowledge around email delivery
developed by SendGrid, which enables the delivery of email reliably and at scale. Customer relationships
consists of contracts with platform users that purchase SendGrid’s products and services that carry distinct
value. Trade names represent the Company’s right to the SendGrid trade names and associated design as it
existed on the acquisition closing date.
Goodwill generated from this acquisition primarily represents the value that is expected from the
increased scale and synergies as a result of the integration of both businesses. Goodwill is not deductible
for tax purposes.
The estimated fair value of the intangible assets acquired was determined by the Company and the
Company considered or relied in part upon a valuation report of a third-party expert. The Company used
an income approach to estimate the fair values of the developed technology, an incremental income
approach to estimate the value of the customer relationships and a relief from royalty method to estimate
the fair value of the trade name.
Most of the net tangible assets were valued at their respective carrying amounts as of the acquisition
date, as the Company believes that these amounts approximate their current fair values. The leases
acquired were recorded at their respective fair values as of the acquisition date.
The acquired entity’s results of operations were included in the Company’s consolidated financial
statements from the date of acquisition, February 1, 2019. For the year ended December 31, 2019,
SendGrid contributed net operating revenue of $177.1 million, which is reflected in the accompanying
consolidated statement of operations.
For the year ended December 31, 2019, the Company incurred costs related to this acquisition of
$13.9 million that were expensed as incurred and recorded in general and administrative expenses in the
accompanying consolidated statement of operations.
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Notes to Consolidated Financial Statements (Continued)
6. Business Combinations (Continued)
The following unaudited pro forma condensed combined financial information gives effect to the
acquisition of SendGrid as if it was consummated on January 1, 2018 (the beginning of the comparable
prior reporting period), and includes pro forma adjustments related to the amortization of acquired
intangible assets, share-based compensation expense and direct and incremental transaction costs reflected
in the historical financial statements. Specifically, the following adjustments were made:
• For the year ended December 31, 2019, the Company’s and SendGrid’s direct and incremental
transaction costs of $40.8 million are excluded from pro forma condensed combined net loss.
• For the year ended December 31, 2018, the Company’s direct and incremental transaction costs of
$13.9 million are included in the pro forma condensed combined net loss.
• In the year ended December 31, 2019, the pro forma condensed combined net loss includes a
reversal of the valuation allowance release of $48.0 million.
• In the year ended December 31, 2018, the pro forma condensed combined net loss includes a
one-time tax benefit of $53.5 million that would have resulted from the acquisition, and an ongoing
tax benefit of $29.4 million.
This unaudited data is presented for informational purposes only and is not intended to represent or
be indicative of the results of operations that would have been reported had the acquisition occurred on
January 1, 2018. It should not be taken as representative of future results of operations of the combined
company.
The following table presents the pro forma condensed combined financial information:
Year Ended December 31,
2019
2018
(Unaudited, in thousands)
Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net loss attributable to common stockholders . . . . .
$1,148,214
$ (322,030)
$ 796,607
$(211,705)
Other Fiscal 2019 Acquisitions
In fiscal 2019 the Company acquired several businesses for a total purchase price of $43.2 million paid
in cash, of which $9.1 million was withheld for the period of 18 to 36 months, and $12.8 million of deferred
equity consideration, which is recorded in the post-acquisition period as the services are provided. The
Company does not consider these acquisitions to be material, individually or in aggregate. The acquisitions
were accounted for as business combinations and the total purchase price was allocated to the net tangible
and intangibles assets acquired and liabilities assumed based on their fair values on the acquisition date
and the excess was recorded as goodwill. The acquired entities’ results of operations have been included in
the consolidated financial statements of the Company from the date of acquisition.
128
TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
6. Business Combinations (Continued)
The following table summarizes the purchase price allocation in aggregate for the other business
acquired in fiscal 2019 recorded in the Company’s consolidated balance sheet as of December 31, 2019:
Net liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
(In thousands)
$ (3,219)
22,986
23,425
Total preliminary purchase price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$43,192
(1)
Identifiable intangible assets were comprised of the following:
Developed technology . . . . . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . . . . . .
Telecommunication licenses . . . . . . . . . . . . . . . . . .
Supplier relationships . . . . . . . . . . . . . . . . . . . . . . .
Total
(In thousands)
$11,771
5,185
4,370
1,660
Estimated
life
(In years)
4 - 6
3 - 5
Indefinite
2
Total intangible assets acquired . . . . . . . . . . . . .
$22,986
During the year ended December 31, 2019, the Company incurred $1.9 million of costs related to
these acquisitions that were expensed as incurred and recorded in general and administrative expenses in
the accompanying consolidated statement of operations.
Pro forma results of operations for these acquisitions are not presented as the financial impact to the
Company’s consolidated financial statements is immaterial.
7. Goodwill and Intangible Assets
Goodwill
Goodwill balance as of December 31, 2020 and 2019, was as follows:
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Balance as of December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill additions related to 2019 acquisitions . . . . . . . . . . . . . . . . . . .
Measurement period adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance as of December 31, 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill additions related to 2020 acquisitions . . . . . . . . . . . . . . . . . . .
Measurement period adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total
(In thousands)
38,165
$
2,262,622
(4,003)
$2,296,784
2,303,780
(5,170)
Balance as of December 31, 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$4,595,394
129
TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
7. Goodwill and Intangible Assets (Continued)
Intangible assets
Intangible assets consisted of the following:
Amortizable intangible assets:
Developed technology . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . .
Supplier relationships . . . . . . . . . . . . . . . . . .
Trade names . . . . . . . . . . . . . . . . . . . . . . . . .
Order backlog . . . . . . . . . . . . . . . . . . . . . . . .
Patent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
As of December 31, 2020
Gross
$ 724,599
379,344
4,356
25,560
10,000
3,360
Accumulated
Amortization
$
(In thousands)
(113,282)
(59,574)
(3,044)
(7,921)
(1,667)
(373)
Net
$611,317
319,770
1,312
17,639
8,333
2,987
Total amortizable intangible assets . . . . .
1,147,219
(185,861)
961,358
Non-amortizable intangible assets:
Telecommunication licenses . . . . . . . . . . . .
Trademarks and other . . . . . . . . . . . . . . . . .
4,920
295
—
—
4,920
295
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,152,434
$
(185,861)
$966,573
Amortizable intangible assets:
Developed technology . . . . . . . . . . . . . . . . . . .
Customer relationships . . . . . . . . . . . . . . . . . .
Supplier relationships . . . . . . . . . . . . . . . . . . .
Trade name . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Patent
As of December 31, 2019
Gross
$333,980
182,339
4,356
20,060
2,707
Accumulated
Amortization
$
(In thousands)
(55,390)
(26,347)
(1,532)
(3,727)
(262)
Net
$278,590
155,992
2,824
16,333
2,445
Total amortizable intangible assets . . . . . .
543,442
(87,258)
456,184
Non-amortizable intangible assets:
Telecommunication licenses . . . . . . . . . . . . . .
Trademarks and other . . . . . . . . . . . . . . . . . . .
4,370
295
—
—
4,370
295
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$548,107
$
(87,258)
$460,849
Amortization expense was $98.6 million, $72.9 million and $7.2 million for the years ended
December 31, 2020, 2019 and 2018, respectively.
130
TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
7. Goodwill and Intangible Assets (Continued)
Total estimated future amortization expense is as follows:
Year Ended December 31,
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2024 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2025 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
As of
December 31,
2020
(In thousands)
$171,530
168,563
164,122
162,154
156,480
138,509
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$961,358
8. Accrued Expenses and Other Liabilities
Accrued expenses and other current liabilities consisted of the following:
As of
December 31,
2020
2019
(In thousands)
Accrued payroll and related . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued bonus and commission . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and other taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ESPP contributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition holdback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued other expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 54,683
25,341
80,620
48,390
6,272
184
28,343
$ 20,462
12,898
47,563
34,652
4,023
6,520
21,563
Total accrued expenses and other current liabilities . . . . . . . .
$243,833
$147,681
Other long-term liabilities consisted of the following:
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0
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K
Deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquisition holdback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued other expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$13,684
8,800
14,149
$ 7,535
3,750
6,462
Total other long-term liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . .
$36,633
$17,747
As of
December 31,
2020
2019
(In thousands)
131
TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
9. Notes Payable
Convertible Senior Notes and Capped Call Transactions
In May 2018, the Company issued $550.0 million aggregate principal amount of 0.25% convertible
senior notes due 2023 in a private placement, including $75.0 million aggregate principal amount of such
Notes pursuant to the exercise in full of the over-allotment options of the initial purchasers (collectively,
the “Notes”). The interest on the Notes is payable semi-annually in arrears on June 1 and December 1 of
each year, beginning on December 1, 2018.
The Notes may bear special interest under specified circumstances relating to the Company’s failure
to comply with its reporting obligations under the indenture relating to the issuance of Notes (the
“indenture”) or if the Notes are not freely tradeable as required by the indenture. The Notes will mature
on June 1, 2023, unless earlier repurchased or redeemed by the Company or converted pursuant to their
terms. The total net proceeds from the debt offering, after deducting initial purchaser discounts and debt
issuance costs paid by us were approximately $537.0 million.
Each $1,000 principal amount of the Notes is initially convertible into 14.104 shares of the Company’s
Class A common stock par value $0.001, which is equivalent to an initial conversion price of approximately
$70.90 per share. The conversion rate is subject to adjustment upon the occurrence of certain specified
events but will not be adjusted for any accrued and unpaid special interest. In addition, upon the
occurrence of a make-whole fundamental change, as defined in the indenture, the Company will, in certain
circumstances, increase the conversion rate by a number of additional shares for a holder that elects to
convert its Notes in connection with such make-whole fundamental change or during the relevant
redemption period.
Prior to the close of business on the business day immediately preceding March 1, 2023, the Notes
may be convertible at the option of the holders only under the following circumstances:
(1) during any calendar quarter commencing after September 30, 2018, and only during such
calendar quarter, if the last reported sale price of the Class A common stock for at least 20 trading
days (whether or not consecutive) in a period of 30 consecutive trading days ending on, and including,
the last trading day of the immediately preceding calendar quarter is more than or equal to 130% of
the conversion price on each applicable trading day;
(2) during the five business days period after any five consecutive trading day period in which, for
each trading day of that period, the trading price per $1,000 principal amount of Notes for such
trading day was less than 98% of the product of the last reported sale price of the Class A common
stock and the conversion rate on each such trading day;
(3) upon the Company’s notice that it is redeeming any or all of the Notes; or
(4) upon the occurrence of specified corporate events.
On or after March 1, 2023, until the close of business on the second scheduled trading day
immediately preceding the maturity date, holders of the Notes may, at their option, convert all or a portion
of their Notes regardless of the foregoing conditions.
Upon conversion, the Company may pay or deliver, as the case may be, cash, shares
of Class A common stock, or a combination of cash and shares of Class A common stock, at the Company’s
election. It is the Company’s current intent to settle the principal amount of the Notes in shares of Class A
common stock if a conversion were to occur.
132
TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
9. Notes Payable (Continued)
During the year ended December 31, 2020, the conditional conversion feature of the Notes was
triggered as the last reported sale price of the Company’s Class A common stock was more than or equal
to 130% of the conversion price for at least 20 trading days (whether or not consecutive) in the period of
30 consecutive trading days ending on December 31, 2020 (the last trading day of the calendar quarter),
and therefore the Notes are currently convertible, in whole or in part, at the option of the holders between
January 1, 2021 through March 31, 2021. Whether the Notes will be convertible following such period will
depend on the continued satisfaction of this condition or another conversion condition in the future. The
Company continues to classify the Notes as a long-term liability in its consolidated balance sheet as of
December 31, 2020, based on contractual settlement provisions. The Company may redeem the Notes, in
whole or in part, at its option, on or after June 1, 2021 but before the 35th scheduled trading day before
the maturity date, at a cash redemption price equal to 100% of the principal amount of the Notes to be
redeemed, plus accrued and unpaid interest, if any, if the last reported sale price of the Class A common
stock has been at least 130% of the conversion price then in effect for at least 20 trading days (whether or
not consecutive) during any 30 consecutive trading days ending on, and including, the trading day
immediately before the date the redemption notices were sent; and the trading day immediately before
such notices were sent.
No sinking fund is provided for the Notes. Upon the occurrence of a fundamental change (as defined
in the indenture) prior to the maturity date, holders may require the Company to repurchase all or a
portion of the Notes for cash at a price equal to 100% of the principal amount of the Notes to be
repurchased, plus any accrued and unpaid interest to, but excluding, the fundamental change repurchase
date.
The Notes are senior unsecured obligations and will rank senior in right of payment to any of the
Company’s indebtedness that is expressly subordinated in right of payment to the Notes; equal in right of
payment with the Company’s existing and future liabilities that are not so subordinated; effectively
subordinated to any of the Company’s secured indebtedness to the extent of the value of the assets
securing such indebtedness; and structurally junior to all indebtedness and other liabilities (including trade
payables) of current or future subsidiaries of the Company.
The foregoing description is qualified in its entirety by reference to the text of the indenture and the
form of 0.25% convertible senior notes due 2023, which were filed as exhibits to the Company’s Quarterly
Report on Form 10-Q for the quarter ended June 30, 2018 and are incorporated herein by reference.
In accounting for the issuance of the Notes, the Company separated the Notes into liability and equity
components. The carrying amount of the liability component was calculated by measuring the fair value of
a similar debt instrument that does not have an associated convertible feature. The carrying amount of the
equity component representing the conversion option was $119.4 million and was determined by deducting
the fair value of the liability component from the par value of the Notes. The equity component is not
remeasured as long as it continues to meet the conditions for equity classification. The excess of the
principal amount of the liability component over its carrying amount, or the debt discount, is amortized to
interest expense at an annual effective interest rate of 5.7% over the contractual terms of the Notes.
In accounting for the transaction costs related to the Notes, the Company allocated the total amount
incurred to the liability and equity components of the Notes based on the proportion of the proceeds
allocated to the debt and equity components. Issuance costs attributable to the liability component were
approximately $10.2 million, were recorded as an additional debt discount and are amortized to interest
133
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
9. Notes Payable (Continued)
expense using the effective interest method over the contractual terms of the Notes. Issuance costs
attributable to the equity component were netted with the equity component in stockholders’ equity.
In the year ended December 31, 2020, the Company converted $206.3 million aggregate principal
amount of the Notes by issuing 2,902,434 shares of its Class A common stock and $2.0 million of cash. Of
the $894.6 million total value of these transactions, $701.9 million and $192.7 million were allocated to the
equity and liability components, respectively, utilizing an effective interest rate to determine the fair value
of the liability component. The selected interest rate reflects the Company’s incremental borrowing rate,
adjusted for the Company’s credit standing on nonconvertible debt with similar maturity. The
extinguishment of these Notes resulted in a $12.9 million loss that is included in the other (expense)
income, net, in the accompanying condensed consolidated statement of operations.
The net carrying amount of the liability component of the Notes was as follows:
As of December 31,
2020
2019
(In thousands)
Principal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unamortized discount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unamortized issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$343,702
(38,406)
(3,228)
$549,999
(84,647)
(7,162)
Net carrying amount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$302,068
$458,190
The net carrying amount of the equity component of the Notes was as follows:
As of December 31,
2020
2019
(In thousands)
Proceeds allocated to the conversion options (debt discount) . . .
Reacquisition of equity component upon conversion . . . . . . . . . .
Issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 74,636
(657,073)
(2,819)
$119,435
—
(2,819)
Net carrying amount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(585,256) $116,616
The following table sets forth the interest expense recognized related to the Notes:
Year Ended
December 31,
2020
2019
(In thousands)
Contractual interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of debt discount . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 1,221
1,863
21,896
$ 1,375
1,858
21,838
Total interest expense related to the Notes . . . . . . . . . . . . . . . . .
$24,980
$25,071
In connection with the offering of the Notes, the Company entered into privately negotiated capped
call transactions with certain counterparties (the “capped calls”). The capped calls each have an initial
strike price of approximately $70.90 per share, subject to certain adjustments, which corresponds to the
134
TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
9. Notes Payable (Continued)
initial conversion price of the Notes. The capped calls have initial cap prices of $105.04 per share, subject
to certain adjustments. The capped calls cover, subject to anti-dilution adjustments, approximately
7,757,200 shares of Class A common stock. The capped calls are generally intended to reduce or offset the
potential dilution to the Class A common stock upon any conversion of the Notes with such reduction or
offset, as the case may be, subject to a cap based on the cap price. The capped calls expire on the earlier of
(i) the last day on which any convertible securities remain outstanding and (ii) June 1, 2023, subject to
earlier exercise. The capped calls are subject to either adjustment or termination upon the occurrence of
specified extraordinary events affecting the Company, including a merger event, a tender offer, and a
nationalization, insolvency or delisting involving the Company. In addition, the capped calls are subject to
certain specified additional disruption events that may give rise to a termination of the capped calls,
including changes in law, insolvency filings, and hedging disruptions. The capped call transactions are
recorded in stockholders’ equity and are not accounted for as derivatives. The net cost of $58.5 million
incurred to purchase the capped call transactions was recorded as a reduction to additional paid-in capital
in the accompanying consolidated balance sheet.
10. Supplemental Balance Sheet Information
A roll-forward of the Company’s reserves is as follows:
(a) Allowance for doubtful accounts:
Balance, beginning of period . . . . . . . . . . . . . . . . . . . . . . . .
Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Write-offs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31,
2020
2019
2018
$ 6,287
13,413
(7,654)
(In thousands)
$4,945
2,226
(884)
$1,033
4,085
(173)
Balance, end of period . . . . . . . . . . . . . . . . . . . . . . . . . . .
$12,046
$6,287
$4,945
Percentage of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1%
1%
1%
(b) Customer credit reserve:
Balance, beginning of period . . . . . . . . . . . . . . . . . . . .
Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deductions against reserve . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31,
2020
2019
2018
$ 6,784
50,817
(40,818)
(In thousands)
$ 3,015
18,143
(14,374)
$ 1,761
5,560
(4,306)
Balance, end of period . . . . . . . . . . . . . . . . . . . . . . . .
$ 16,783
$ 6,784
$ 3,015
Percentage of revenue . . . . . . . . . . . . . . . . . . . . . . . . . .
1%
1%
—%
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
11. Revenue by Geographic Area
Revenue by geographic area is based on the IP address or the mailing address at the time of
registration. The following table sets forth revenue by geographic area:
Year Ended December 31,
2020
2019
2018
Revenue by geographic area:
United States . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,282,213
479,563
(In thousands)
$ 808,857
325,611
$484,809
165,258
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$1,761,776
$1,134,468
$650,067
Percentage of revenue by geographic area:
United States . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . .
73%
27%
71%
29%
75%
25%
Long-lived assets outside of the United States were not significant.
12. Commitments and Contingencies
(a) Lease and Other Commitments
The Company entered into various non-cancelable operating lease agreements for its facilities with
remaining lease terms from less than one year to nine years. See Note 5 to these consolidated financial
statements for additional detail on the Company’s operating and finance lease commitments.
Additionally, the Company has contractual commitments with its cloud infrastructure provider,
network service providers and other vendors that are noncancellable and expire within one to three years.
Future minimum payments under these noncancellable purchase commitments were as follows.
Unrecognized tax benefits are not included in these amounts because any amounts expected to be settled
in cash are not material:
Year Ending December 31,
As of
December 31,
2020
(In thousands)
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ 81,988
27,958
29,091
Total payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$139,037
(b) Legal Matters
On April 30, 2015 and March 28, 2016, Telesign Corporation (“Telesign”) filed lawsuits (which were
subsequently consolidated) against the Company alleging that certain of the Company’s products infringed
four patents owned by TeleSign. The Company challenged the validity of one of the patents at issue in an
inter partes review at the U.S. Patent and Trademark Office (“PTO”), and the PTO found all claims
challenged by the Company in the inter partes review unpatentable. Telesign did not appeal the PTO’s
decision and it is final. On October 19, 2018, the district court granted the Company’s motion that all
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Notes to Consolidated Financial Statements (Continued)
12. Commitments and Contingencies (Continued)
remaining asserted claims of the asserted patents are invalid under 35 U.S.C. § 101 and entered judgment
in the Company’s favor. On November 8, 2018, Telesign appealed the judgment to the United States Court
of Appeals for the Federal Circuit. On January 9, 2020, the Federal Circuit Court affirmed the district
court’s judgment, and the matter is now concluded.
On December 1, 2016, the Company filed a patent infringement lawsuit against Telesign in the United
States District Court, Northern District of California, alleging infringement of United States Patent
No. 8,306,021 (“021”), United States Patent No. 8,837,465 (“465”), United States Patent No. 8,755,376
(“376”), United States Patent No. 8,736,051 (“051”), United States Patent No. 8,737,962 (“962”), United
States Patent No. 9,270,833 (“833”), and United States Patent No. 9,226,217 (“217”). Telesign filed a
motion to dismiss the complaint on January 25, 2017. In two orders, issued on March 31, 2017 and
April 17, 2017, the court granted Telesign’s motion to dismiss with respect to the ‘962, ‘833, ‘051 and ‘217
patents, but denied Telesign’s motion to dismiss as to the ‘021, ‘465 and ‘376 patents. On August 23, 2017,
Telesign petitioned the U.S. Patent and Trademark Office (“U.S. PTO”) for inter partes review of the ‘021,
‘465, and ‘376 patents. On March 9, 2018, the U.S PTO denied Telesign’s petition for inter partes review of
the ‘021 patent and granted Telesign’s petitions for inter partes review of the ‘465 and ‘376 patents. On
March 6, 2019, the U.S. PTO found all challenged claims of the ‘465 and ‘376 patents unpatentable. The
Company appealed the decisions to the United States Court of Appeals for the Federal Circuit who, on
June 10, 2020, affirmed the U.S. PTO’s rulings. The district court litigation had been stayed pending
resolution of the inter partes reviews (and appeals from them). After the appeals were concluded, the
district court reopened the case and set trial on the ’021 Patent for July 2021. The Company sought a
judgment of infringement, a judgment of willful infringement, monetary and injunctive relief, enhanced
damages, and an award of costs and expenses against Telesign. A settlement agreement was executed on
November 25, 2020, settling all claims. On December 2, 2020, a joint stipulation of dismissal was filed and
the Court entered an order dismissing the case with prejudice. This matter is now concluded.
In addition to the litigation discussed above, from time to time, the Company may be subject to legal
actions and claims in the ordinary course of business. The Company has received, and may in the future
continue to receive, claims from third parties asserting, among other things, infringement of their
intellectual property rights. Future litigation may be necessary to defend the Company, its partners and its
customers by determining the scope, enforceability and validity of third-party proprietary rights, or to
establish our proprietary rights. The results of any current or future litigation cannot be predicted with
certainty, and regardless of the outcome, litigation can have an adverse impact on the Company because of
defense and settlement costs, diversion of management resources, and other factors.
Legal fees and other costs related to litigation and other legal proceedings are expensed as incurred
and are included in general and administrative expenses in the accompanying consolidated statements of
operations.
(c) Indemnification Agreements
The Company has signed indemnification agreements with all of its board members and executive
officers. The agreements indemnify the board members and executive officers from claims and expenses
on actions brought against the individuals separately or jointly with the Company for certain indemnifiable
events. Indemnifiable events generally mean any event or occurrence related to the fact that the board
member or the executive officer was or is acting in his or her capacity as a board member or an executive
officer for the Company or was or is acting or representing the interests of the Company.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
12. Commitments and Contingencies (Continued)
In the ordinary course of business and in connection with our financing and business combinations
transactions, the Company enters into contractual arrangements under which it agrees to provide
indemnification of varying scope and terms to business partners, customers and other parties with respect
to certain matters, including, but not limited to, losses arising out of the breach of such agreements,
intellectual property infringement claims made by third parties and other liabilities relating to or arising
from the Company’s various products, or its acts or omissions. In these circumstances, payment may be
conditional on the other party making a claim pursuant to the procedures specified in the particular
contract. Further, the Company’s obligations under these agreements may be limited in terms of time and/
or amount, and in some instances, the Company may have recourse against third parties for certain
payments. The terms of such obligations may vary.
As of December 31, 2020 and 2019, no amounts were accrued related to any outstanding
indemnification agreements.
(d) Other Taxes
The Company conducts operations in many tax jurisdictions within and outside the United States. In
many of these jurisdictions, non-income-based taxes, such as sales, use, telecommunications, and other
local taxes are assessed on the Company’s operations. Prior to March 2017, the Company had not billed
nor collected these taxes from its customers and, in accordance with U.S. GAAP, recorded a provision for
its tax exposure in these jurisdictions when it was both probable that a liability had been incurred and the
amount of the exposure could be reasonably estimated. These estimates included several key assumptions
including, but not limited to, the taxability of the Company’s services, the jurisdictions in which its
management believes it had nexus, and the sourcing of revenues to those jurisdictions. Starting in
March 2017, the Company began collecting these taxes from customers in certain jurisdictions and since
then has expanded to collect taxes in most jurisdictions where the Company operates. The Company is also
in discussions with certain jurisdictions regarding its prior sales and other taxes, if any, that it may owe. In
the event any of these jurisdictions disagrees with management’s assumptions and analysis, the assessment
of the Company’s tax exposure could differ materially from management’s current estimates. For example,
one jurisdiction has assessed the Company for $38.8 million in taxes, including interest and penalties,
which exceeded the $11.5 million the Company had accrued for the period covered by this assessment. The
Company believes that this assessment is incorrect and has disputed it, paid the full amount as required by
law, and is seeking a refund or settlement. The payment made in excess of the accrued amount is reflected
as a deposit in the Company’s accompanying consolidated balance sheet. If a reasonable settlement cannot
be reached in the near future, the Company will challenge the jurisdiction’s assessment in court. However,
litigation is uncertain and a ruling against the Company may adversely affect its financial position and
results of operation.
As of December 31, 2020 and 2019, the liability recorded for these taxes was $25.6 million and
$27.0 million, respectively.
13. Stockholders’ Equity
Preferred Stock
As of December 31, 2020 and 2019, the Company had authorized 100,000,000 shares of preferred
stock, par value $0.001, of which no shares were issued and outstanding.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
13. Stockholders’ Equity (Continued)
Common Stock
As of December 31, 2020 and 2019, the Company had authorized 1,000,000,000 shares of Class A
common stock and 100,000,000 shares of Class B common stock, each par value $0.001 per share. As of
December 31, 2020, 153,496,222 shares of Class A common stock and 10,551,302 shares of Class B
common stock were issued and outstanding. As of December 31, 2019, 126,882,172 shares of Class A
common stock and 11,530,627 shares of Class B common stock were issued and outstanding. Holders of
Class A and Class B common stock are entitled to one vote per share and 10 votes per share, respectively,
and the shares of Class A common stock and Class B common stock are identical, except for voting and
conversion rights.
The Company had reserved shares of common stock for issuance as follows:
Stock options issued and outstanding . . . . . . . . . . . . . . . . . .
Nonvested restricted stock units issued and outstanding . .
Class A common stock reserved for Twilio.org . . . . . . . . . .
Stock-based awards available for grant under 2016 Plan . .
Stock-based awards available for grant under 2016
As of December 31,
2020
2019
5,625,735
7,523,882
707,265
18,942,205
7,705,848
8,490,517
795,673
14,957,734
ESPP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4,941,281
3,848,953
Class A common stock reserved for the convertible senior
notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7,569,731
10,472,165
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
45,310,099
46,270,890
Public Equity Offerings
In August 2020 and June 2019, the Company completed public equity offerings in which it sold
5,819,838 shares and 8,064,515 shares, respectively, of its Class A common stock at a public offering price
of $247.00 per share and $124.00 per share, respectively. The Company received total proceeds of
$1.4 billion and $979.0 million, respectively, net of underwriting discounts and offering expenses paid and
payable by the Company.
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14. Stock-Based Compensation
2008 Stock Option Plan
The Company maintained a stock plan, the 2008 Stock Option Plan, as amended and restated (the
“2008 Plan”), which allowed the Company to grant incentive (“ISO”), non-statutory (“NSO”) stock
options and restricted stock units (“RSU”) to its employees, directors and consultants to participate in the
Company’s future performance through stock-based awards at the discretion of the board of directors.
Under the 2008 Plan, options to purchase the Company’s common stock could not be granted at a price
less than fair value in the case of ISOs and NSOs. Fair value was determined by the board of directors, in
good faith, with input from valuation consultants. On June 22, 2016, the plan was terminated in connection
with the Company’s IPO. Accordingly, no shares are available for future issuance under the 2008 Plan. The
2008 Plan continues to govern outstanding equity awards granted thereunder. The Company’s right of first
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Notes to Consolidated Financial Statements (Continued)
14. Stock-Based Compensation (Continued)
refusal for outstanding equity awards granted under the 2008 Plan terminated upon completion of the
IPO. Options granted include provisions for early exercisability.
2016 Stock Option Plan
The Company’s 2016 Stock Option and Incentive Plan (the “2016 Plan”) became effective on June 21,
2016. The 2016 Plan provides for the grant of ISOs, NSOs, restricted stock, RSUs, stock appreciation
rights, unrestricted stock awards, performance share awards, dividend equivalent rights and cash-based
awards to employees, directors and consultants of the Company. A total of 11,500,000 shares of the
Company’s Class A common stock were initially reserved for issuance under the 2016 Plan. These available
shares automatically increase each January 1, beginning on January 1, 2017, by 5% of the number of shares
of the Company’s Class A and Class B common stock outstanding on the immediately preceding
December 31, or such lesser number of shares as determined by the Company’s compensation committee.
On January 1, 2020 and 2019, the shares available for grant under the 2016 Plan were automatically
increased by 6,920,640 shares and 5,004,011 shares, respectively.
Under the 2016 Plan, the stock options are granted at a price per share not less than 100% of the fair
market value per share of the underlying common stock on the date of grant. Under both plans, stock
options generally expire 10 years from the date of grant and vest over periods determined by the board of
directors. The vesting period for new-hire options and restricted stock units is generally a four year term
from the date of grant, at a rate of 25% after one year, then monthly or quarterly, respectively, on a
straight-line basis thereafter. In July 2017, the Company began granting restricted stock units to existing
employees that vest in equal quarterly installments over a four year service period.
Equity Awards Assumed in Acquisitions
Segment
In connection with its acquisition of Segment, the Company assumed and replaced all stock options
and restricted stock units of continuing employees issued under Segment’s 2013 Stock Incentive Plan
(“Segment Plan”) that were unvested and outstanding on the acquisition date. The assumed equity awards
will continue to be outstanding and will be governed by the provisions of the Segment Plan.
SendGrid
In connection with its acquisition of SendGrid, the Company assumed all stock options and restricted
stock units issued under SendGrid’s 2009, 2012 and 2017 Stock Incentive Plans that were outstanding on
the date of acquisition. The assumed equity awards will continue to be outstanding and will be governed by
the provisions of their respective plans. Additionally, the Company assumed shares of SendGrid common
stock that were reserved and available for issuance under SendGrid’s 2017 Equity Incentive Plan, on an as
converted basis. These shares can be utilized for future equity grants under the Company’s 2016 Plan, to
the extent permitted by New York Stock Exchange rules.
2016 Employee Stock Purchase Plan
The Company’s Employee Stock Purchase Plan (“2016 ESPP”), as amended, initially became effective
on June 21, 2016. A total of 2,400,000 shares of the Company’s Class A common stock were initially
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
14. Stock-Based Compensation (Continued)
reserved for issuance under the 2016 ESPP. These available shares automatically increase each January 1,
beginning on January 1, 2017, by the lesser of 1,800,000 shares of the common stock, 1% of the number of
shares of the Company’s Class A and Class B common stock outstanding on the immediately preceding
December 31 or such lesser number of shares as determined by the Company’s compensation committee.
On January 1, 2020 and 2019, the shares available for grant under the 2016 ESPP were automatically
increased by 1,384,128 shares and 1,000,802 shares, respectively.
The 2016 ESPP allows eligible employees to purchase shares of the Company’s Class A common stock
at a discount of up to 15% through payroll deductions of their eligible compensation, subject to any plan
limitations. The 2016 ESPP provides for separate six-month offering periods beginning in May and
November of each fiscal year.
On each purchase date, eligible employees purchase the Company’s stock at a price per share equal to
85% of the lesser of (i) the fair market value of the Company’s Class A common stock on the offering date
or (ii) the fair market value of the Company’s Class A common stock on the purchase date.
As of December 31, 2020, total unrecognized compensation cost related to the 2016 ESPP was
$6.5 million, which will be amortized over a weighted-average period of 0.37 years.
Stock-options and restricted stock units activity under the Company’s 2008 Plan and 2016 Plan as well
as respective Stock Incentive Plans of SendGrid and Segment was as follows:
Stock Options
Outstanding options as of December 31, 2019 . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assumed in acquisition . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited and canceled . . . . . . . . . . . . . . . . . . . . . . .
Weighted-
average
remaining
contractual
term
(In years)
Aggregate
intrinsic
value
(In thousands)
6.47
$ 511,971
Number of
options
outstanding
7,150,848
692,797
1,030,638
(3,495,728)
(307,820)
Weighted-
average
exercise
price
(Per share)
$ 28.79
151.06
67.61
20.74
73.46
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Outstanding options as of December 31, 2020 . . . . . . . .
5,070,735
$ 51.71
6.85
$1,454,222
Options vested and exercisable as of December 31,
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2,760,433
$ 23.51
5.53
$ 869,502
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
14. Stock-Based Compensation (Continued)
Year Ended December 31,
2020
2019
2018
(In thousands, except per share amounts)
Aggregate intrinsic value of stock options
exercised (1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$603,597
$394,998
$178,504
Total estimated grant date fair value of options
vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$107,854
$ 81,292
$ 21,761
Weighted-average grant date fair value per share
of options granted
$ 170.70
$
58.13
$
18.40
(1) Aggregate intrinsic value represents the difference between the fair value of the
Company’s Class A common stock as reported on the New York Stock Exchange
and the exercise price of outstanding “in-the-money” options.
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Notes to Consolidated Financial Statements (Continued)
14. Stock-Based Compensation (Continued)
On February 28, 2017, the Company granted a total of 555,000 shares of performance-based stock
options in three distinct awards to an employee with grant date fair values of $13.48, $10.26 and $8.41 per
share for a total grant value of $5.9 million. All performance conditions have been met. The following
table summarizes the details of the performance options:
Outstanding options as of December 31, 2019 . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited and canceled . . . . . . . . . . . . . . . . . . . . . . . . .
Number of
options
outstanding
555,000
—
—
—
Outstanding options as of December 31, 2020 . . . . . . . .
555,000
Options vested and exercisable as of December 31,
Weighted-
average
exercise
price
(Per share)
Weighted-
average
remaining
contractual
term
(in years)
Aggregate
intrinsic
value
(In thousands)
$31.72
—
—
—
$31.72
4.16
$ 36,941
3.16
$170,263
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
531,875
$31.72
3.16
$163,169
As of December 31, 2020, total unrecognized compensation cost related to all nonvested stock options
was $250.5 million, which will be amortized on a ratable basis over a weighted-average period of 2.3 years.
Restricted Stock Units
Nonvested RSUs as of December 31, 2019 . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Assumed in acquisition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited and canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Aggregate
intrinsic
value
(In thousands)
$ 830,167
Number of
awards
outstanding
8,490,517
3,285,382
158,593
(3,557,147)
(853,463)
Weighted-
average
grant date
fair value
(Per share)
$ 74.21
196.80
273.38
73.67
$ 92.71
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Nonvested RSUs as of December 31, 2020 . . . . . . . . . . . . . . . . . . . . .
7,523,882
$131.76
$2,542,858
As of December 31, 2020, total unrecognized compensation cost related to nonvested RSUs was
$904.7 million, which will be amortized over a weighted-average period of 2.5 years.
As of December 31, 2020, the unrecognized compensation cost related to Class A common stock
subject to future vesting conditions is $65.9 million, which will be amortized over a term of 2.2 years.
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
14. Stock-Based Compensation (Continued)
Valuation Assumptions
The fair value of employee stock options was estimated on the date of grant using the following
assumptions in the Black-Scholes option pricing model:
Employee Stock Options:
2020
2019
2018
Year Ended December 31,
Fair value of common stock . . . . . . . . . . . . . . . . . . . $108.37 - $301.72
Expected term (in years) . . . . . . . . . . . . . . . . . . . . . .
Expected volatility . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . .
Dividend rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employee Stock Purchase Plan:
Expected term (in years) . . . . . . . . . . . . . . . . . . . . . .
Expected volatility . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . .
Dividend rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
0.52 - 6.08
51.9% - 65.1%
0.1% - 1.4%
—%
0.50
54.4% - 72.1%
0.1% - 0.2%
—%
$103.70 - $130.70
0.33 - 6.08
$33.01 - $76.63
1.00 - 6.08
49.0% - 66.5% 38.6% - 44.2%
2.9% - 3.0%
1.6% - 2.5%
—%
—%
0.49 - 0.50
0.50
43.1% - 50.3% 39.8% - 47.5%
2.1% - 2.5%
1.6% - 2.4%
—%
—%
Stock-Based Compensation Expense
The Company recorded total stock-based compensation expense as follows. In the year ended
December 31, 2020, stock-based compensation expense associated with the acquisition of Segment was
$31.7 million.
Year Ended December 31,
2020
2019
2018
Cost of revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development . . . . . . . . . . . . . . . . . . . . .
Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . .
$
8,857
173,303
103,450
76,301
$
(In thousands)
7,123
126,012
60,886
70,297
$ 1,126
42,277
23,616
26,254
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$361,911
$264,318
$93,273
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
15. Net Loss Per Share Attributable to Common Stockholders
The following table sets forth the calculation of basic and diluted net loss per share attributable to
common stockholders during the periods presented:
Year Ended December 31,
2020
2019
2018
Net loss attributable to common stockholders (in
thousands) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$ (490,979)
$
(307,063) $ (121,949)
Weighted-average shares used to compute net loss per share
attributable to common stockholders, basic and diluted . . . .
146,708,663
130,083,046
97,130,339
Net loss per share attributable to common stockholders, basic
and diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
(3.35) $
(2.36) $
(1.26)
The following outstanding shares of common stock equivalents were excluded from the calculation of
the diluted net loss per share attributable to common stockholders because their effect would have been
anti-dilutive:
As of December 31,
2020
2019
2018
Stock options issued and outstanding . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested restricted stock units issued and outstanding . . . . . . . . .
Class A common stock reserved for Twilio.org . . . . . . . . . . . . . . . . .
Class A common stock committed under 2016 ESPP . . . . . . . . . . . .
Convertible senior notes(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class A common stock in escrow . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Class A common stock in escrow subject to future vesting . . . . . . .
Unvested shares subject to repurchase . . . . . . . . . . . . . . . . . . . . . . . .
5,625,735
7,523,882
707,265
103,703
4,847,578
75,612
268,030
—
7,705,848
8,490,517
795,673
207,792
3,150,647
—
—
—
7,978,369
8,262,902
572,676
113,312
233
—
—
1,250
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
19,151,805
20,350,477
16,928,742
(1)
Since, effective with the fourth quarter 2020, the Company expects to settle the principal amount of its
outstanding convertible senior notes in shares of the Company’s Class A common stock, as of
December 21, 2020, the Company used the if-converted method for calculating any potential dilutive
effect of the debt settlement on diluted net income per share, if applicable. Prior to the fourth quarter
2020, the Company expected to settle the principal amount of its outstanding convertible senior notes
in cash and any excess in shares of the Company’s Class A common stock. Hence, as of December 31,
2019 and 2018, the Company used the treasury stock method for calculating any potential dilutive
effect of the conversion spread on diluted net income per share, if applicable. The conversion spread
has a dilutive impact on diluted net income per share of Class A common stock when the average
market price of the Company’s Class A common stock for a given period exceeds the conversion price
of $70.90 per share for the Notes. The conversion spread is calculated using the average market price
of Class A common stock during the period, consistent with the treasury stock method.
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Notes to Consolidated Financial Statements (Continued)
16. Income Taxes
The following table presents domestic and foreign components of loss before income taxes for the
periods presented:
United States . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$(403,148)
(101,278)
(In thousands)
$(328,902)
(33,314)
$ (96,448)
(24,710)
Loss before provision for income taxes . . . . . .
$(504,426)
$(362,216)
$(121,158)
Year Ended December 31,
2020
2019
2018
Provision (benefit) for income taxes consists of the following:
Current:
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred:
Year Ended December 31,
2020
2019
2018
(In thousands)
198
2,684
$
$ 139
881
2,882
1,020
272
5,215
5,487
Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(12,719)
(3,563)
(2,652)
(49,393)
(7,474)
(1,168)
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(18,934)
(58,035)
29
19
(277)
(229)
Income tax provision (benefit) . . . . . . . . . . . . . . . .
$(13,447)
$(55,153)
$ 791
The following table presents a reconciliation of the statutory federal tax rate and the Company’s
effective tax rate:
Tax benefit at federal statutory rate . . . . . . . . . . . . . . . . . . . . . . . .
State tax, net of federal benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign rate differential
Permanent book vs. tax differences . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31,
2020
2019
2018
21% 21% 21%
8
12
14
24
4
3
(2)
(4)
—
(1)
(29)
(51)
(1)
—
15
31
8
(4)
—
(68)
(3)
Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4% 15% —%
146
TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
16. Income Taxes (Continued)
Deferred income taxes reflect the net tax effects of temporary differences between the carrying
amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax
purposes. The following table presents the significant components of the Company’s deferred tax assets
and liabilities:
Deferred tax assets:
Net operating loss carryforwards . . . . . . . . . .
Accrued and prepaid expenses . . . . . . . . . . . .
Stock-based compensation . . . . . . . . . . . . . . .
Research and development credits . . . . . . . . .
Charitable contributions . . . . . . . . . . . . . . . . .
Capped call . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Debt issuance cost
Depreciable property . . . . . . . . . . . . . . . . . . . .
Intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lease liability . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
As of December 31,
2020
2019
2018
$ 656,755
15,408
32,900
92,899
8,229
4,475
230
—
135,500
68,566
—
(In thousands)
$ 274,116
11,828
35,035
65,955
3,172
9,914
493
2
—
39,117
—
$ 116,190
11,594
11,147
32,206
3,100
13,175
638
—
—
—
194
Gross deferred tax assets . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . .
1,014,962
(677,782)
439,632
(255,893)
188,244
(147,354)
Net deferred tax assets . . . . . . . . . . . . . . . . .
337,180
183,739
40,890
Deferred tax liabilities:
Capitalized software . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses . . . . . . . . . . . . . . . . . . . . . . .
Acquired intangibles . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
Property and equipment
Convertible debt . . . . . . . . . . . . . . . . . . . . . . . .
Right-of-use asset . . . . . . . . . . . . . . . . . . . . . . .
Deferred commissions . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
(19,174)
(450)
(231,379)
(85)
(9,495)
(66,243)
(21,162)
(2,876)
(13,032)
(1,157)
(107,281)
(1,578)
(20,745)
(39,630)
(7,446)
(405)
(10,686)
(838)
(2,997)
(1,990)
(27,164)
—
(2,396)
—
Net deferred tax liability . . . . . . . . . . . . . . .
$ (13,684)
$
(7,535)
$
(5,181)
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
16. Income Taxes (Continued)
The following table summarizes our tax carryforwards, carryovers, and credits:
As of
December 31, 2020
(In thousands)
Expiration Date (If not utilized)
Federal net operating loss
carryforwards . . . . . . . . . . . . . .
Federal tax credits . . . . . . . . . . . .
Federal net operating loss
carryforwards . . . . . . . . . . . . . .
State net operating loss
carryforwards . . . . . . . . . . . . . .
State tax credits . . . . . . . . . . . . . .
Foreign net operating loss
carryforwards . . . . . . . . . . . . . .
$
$
$
$
$
$
303,793
79,844
Various dates beginning in 2029
Various dates beginning in 2029
2,430,006
Indefinite
1,782,465
57,670
Various dates beginning in 2025
Indefinite
27,941
Indefinite
A limitation may apply to the use of the net operating loss and credit carryforwards, under provisions
of the Internal Revenue Code of 1986, as amended, and similar state tax provisions that are applicable if
the Company experiences an “ownership change.” An ownership change may occur, for example, as a
result of issuance of new equity. Should these limitations apply, the carryforwards would be subject to an
annual limitation, resulting in a potential reduction in the gross deferred tax assets before considering the
valuation allowance.
The Company’s accounting for deferred taxes involves the evaluation of a number of factors
concerning the realizability of its net deferred tax assets. The Company primarily considered such factors
as its history of operating losses, the nature of the Company’s deferred tax assets, and the timing,
likelihood and amount, if any, of future taxable income during the periods in which those temporary
differences and carryforwards become deductible. Additionally, in December 2020, the Company
completed an intra-entity asset transfer of certain intellectual property rights to an Irish subsidiary where
its international business is headquartered. The transfer resulted in a step-up in the tax basis of the
transferred intellectual property rights and a correlated $135.5 million increase in foreign deferred tax
assets.
At present, the Company does not believe that it is more likely than not that the net deferred tax
assets will be realized, and accordingly, a full valuation allowance has been established. The valuation
allowance increased by approximately $421.9 million and $108.5 million during the years ended
December 31, 2020 and 2019, respectively.
148
TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
16. Income Taxes (Continued)
A reconciliation of the beginning and ending amount of unrecognized tax benefits is as follows:
Unrecognized tax benefit, beginning of year . . . . . . . .
Gross increases for tax positions of prior years . . . . . .
Gross decrease for tax positions of prior years . . . . . .
Gross increases for tax positions of current year . . . . .
Year Ended December 31,
2020
2019
2018
$ 49,042
4,259
(931)
138,813
(In thousands)
$15,635
12,939
(395)
20,863
$ 9,445
1,233
(4)
4,961
Unrecognized tax benefit, end of year . . . . . . . . . . .
$191,183
$49,042
$15,635
As of December 31, 2020, the Company had approximately $191.2 million of unrecognized tax
benefits. If the $191.2 million is recognized, $4.4 million would affect the effective tax rate. The remaining
amount would be offset by the reversal of related deferred tax assets which are subject to a full valuation
allowance.
The Company recognizes interest and penalties, if any, related to uncertain tax positions in its income
tax provision. As of December 31, 2020, the Company has accumulated $0.3 million in both interest and
penalties related to uncertain tax positions.
The Company does not anticipate any significant changes within 12 months of December 31, 2020, in
its uncertain tax positions that would be material to the consolidated financial statements taken as a whole
because nearly all of the unrecognized tax benefit has been offset by a deferred tax asset, which has been
reduced by a valuation allowance.
The Company files U.S. federal income tax returns as well as income tax returns in many U.S. states
and foreign jurisdictions. As of December 31, 2020, the tax years 2008 through the current period remain
open to examination by the major jurisdictions in which the Company is subject to tax. Fiscal years outside
the normal statute of limitation remain open to audit by tax authorities due to tax attributes generated in
those early years, which have been carried forward and may be audited in subsequent years when utilized.
The Company is fully reserved for all open U.S. federal, state and local, or non-U.S. income tax
examinations by any tax authorities.
On June 7, 2019, a three-judge panel from the U.S. Court of Appeals for the Ninth Circuit overturned
the U.S. Tax Court’s decision in Altera Corp. v. Commissioner and upheld the portion of the Treasury
regulations under Section 482 of the Internal Revenue Code that requires related parties in a cost-sharing
arrangement to share expenses related to share-based compensation. As a result of this decision, the
Company’s gross unrecognized tax benefits increased to reflect the impact of including share-based
compensation in cost-sharing arrangements. On July 22, 2019, Altera filed a petition for a rehearing before
the full Ninth Circuit and the request was denied on November 12, 2019. On February 10, 2020, Altera
filed a petition to appeal the decision to the Supreme Court and on June 22, 2020 the Supreme Court
denied the petition. There is no impact on the Company’s effective tax rate for year ended December 31,
2020 due to a full valuation allowance against its deferred tax assets. We will continue to monitor future
developments and their potential effects on our consolidated financial statements.
In connection with the Segment acquisition, the Company recorded a net deferred tax liability which
provides an additional source of taxable income to support the realization of the pre-existing deferred tax
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TWILIO INC.
Notes to Consolidated Financial Statements (Continued)
16. Income Taxes (Continued)
assets and, accordingly, during the year ended December 31, 2020, the Company released a total of
$13.8 million of its U.S. valuation allowance. The Company continues to maintain a valuation allowance
for its U.S. Federal and State net deferred tax assets.
In connection with the SendGrid acquisition, the Company recorded a net deferred tax liability which
provides an additional source of taxable income to support the realization of the pre-existing deferred tax
assets and, accordingly, during the year ended December 31, 2019, the Company released a total of
$55.0 million of its U.S. valuation allowance. The Company continues to maintain a valuation allowance
for its U.S. Federal and State net deferred tax assets.
The provision for income taxes recorded in the years ended December 31, 2020 and 2019, consists
primarily of income taxes and withholding taxes in foreign jurisdictions in which the Company conducts
business. The Company’s U.S. operations have been in a loss position and the Company maintains a full
valuation allowance against its U.S. deferred tax assets.
17. Subsequent Events
On February 22, 2021, the Company completed a public equity offering in which it sold 4,312,500
shares of its Class A common stock at a public offering price of $409.60 per share, including shares sold in
connection with the exercise of the underwriters’ option to purchase additional shares. The Company
received total proceeds of $1.8 billion, net of offering expenses paid or payable by the Company.
150
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.
Item 9A. Controls and Procedures
(a) Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our Chief Executive Officer and Chief Financial Officer,
has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e)
and 15d-15(e) under the Exchange Act), as of the end of the period covered by this Annual Report on
Form 10-K.
Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as
of December 31, 2020, our disclosure controls and procedures were effective to provide reasonable
assurance that information we are required to disclose in reports that we file or submit under the
Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the
SEC’s rules and forms, and that such information is accumulated and communicated to our management,
including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions
regarding required disclosures.
(b) Management’s Annual Report on Internal Control Over Financial Reporting
Our management is responsible for establishing and maintaining adequate internal control over
financial reporting and for the assessment of the effectiveness of internal control over financial reporting
as defined in Rule 13a-15(f) and 15d-15(f) under the Exchange Act. Internal control over financial
reporting is a process designed under the supervision and with the participation of our management,
including our Chief Executive Officer and our Chief Financial Officer, to provide reasonable assurance
regarding the reliability of financing reporting and the preparation of financial statements for external
purposes in accordance with U.S generally accepted accounting principles.
Under the supervision and with the participation of our Chief Executive Officer and our Chief
Financial Officer and oversight of the board of directors, our management conducted an evaluation of the
effectiveness of our internal control over financial reporting as of December 31, 2020, based on the criteria
set forth in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of
the Treadway Commission (2013 framework). Based on this evaluation, management concluded that our
internal control over financial reporting was effective as of December 31, 2020.
The Company acquired Segment.io, Inc. (“Segment”) on November 2, 2020. Management excluded
Segment from its assessment of the effectiveness of the Company’s internal control over financial
reporting as of December 31, 2020. Segment’s total assets excluded from this assessment was
$253.6 million, representing 3% of the Company’s consolidated total assets as of December 31, 2020, and
Segment’s total revenue of $23.0 million represented 1% of the Company’s consolidated revenue for the
year ended December 31, 2020.
The effectiveness of our internal control over financial reporting as of December 31, 2020 has been
audited by KPMG LLP, an independent registered public accounting firm, as stated in their report which is
included in Part II, Item 8, “Financial Statements and Supplementary Data”, of this Annual Report on
Form 10-K.
(c) Changes in Internal Control
On November 2, 2020, the Company acquired Segment. As a result of this acquisition, the Company is
reviewing the internal controls of Segment and is making appropriate changes as deemed necessary.
151
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Except for the changes in internal controls related to Segment, there were no changes in our internal
control over financial reporting in connection with the evaluation required by Rule 13a-15 (d) and 15d-15
(d) of the Exchange Act that occurred during the quarter ended December 31, 2020 that materially
affected, or are reasonably likely to materially affect, our internal control over financial reporting.
(d) Inherent Limitations on Effectiveness of Controls
Our management, including our Chief Executive Officer and Chief Financial Officer, does not expect
that our disclosure controls and procedures or our internal control over financial reporting will prevent or
detect all errors and all fraud. A control system, no matter how well conceived and operated, can provide
only reasonable, not absolute, assurance that the objectives of the control system are met. Because of the
inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all
control issues and instances of fraud, if any, within the Company have been detected. The design of any
system of controls also is based in part upon certain assumptions about the likelihood of future events, and
there can be no assurance that any design will succeed in achieving its stated goals under all potential
future conditions. Over time, controls may become inadequate because of changes in conditions, or the
degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations
in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.
Item 9B. Other Information
Not applicable.
152
Item 10. Directors, Executive Officers and Corporate Governance
PART III
The information required by this item is incorporated by reference to our Proxy Statement relating to
our 2021 Annual Meeting of Stockholders. The Proxy Statement will be filed with the Securities and
Exchange Commission within 120 days of the fiscal year ended December 31, 2020.
Codes of Business Conduct and Ethics
Our board of directors has adopted a Code of Business Conduct and Ethics that applies to all officers,
directors and employees, which is available on our website at (investors.twilio.com) under “Governance
Documents”. We intend to satisfy the disclosure requirement under Item 5.05 of Form 8-K regarding
amendments to, or waiver from, a provision of our Code of Business Conduct and Ethics and by posting
such information on the website address and location specified above.
Item 11. Executive Compensation
The information required by this item is incorporated by reference to our Proxy Statement relating to
our 2021 Annual Meeting of Stockholders. The Proxy Statement will be filed with the Securities and
Exchange Commission within 120 days of the fiscal year ended December 31, 2020.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
The information required by this item is incorporated by reference to our Proxy Statement relating to
our 2021 Annual Meeting of Stockholders. The Proxy Statement will be filed with the Securities and
Exchange Commission within 120 days of the fiscal year ended December 31, 2020.
Item 13. Certain Relationships and Related Transactions and Director Independence
The information required by this item is incorporated by reference to our Proxy Statement relating to
our 2021 Annual Meeting of Stockholders. The Proxy Statement will be filed with the Securities and
Exchange Commission within 120 days of the fiscal year ended December 31, 2020.
Item 14. Principal Accountant Fees and Services
The information required by this item is incorporated by reference to our Proxy Statement relating to
our 2021 Annual Meeting of Stockholders. The Proxy Statement will be filed with the Securities and
Exchange Commission within 120 days of the fiscal year ended December 31, 2020.
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153
PART IV
Item 15. Exhibits and Financial Statement Schedules
(a) The following documents are filed as part of this report:
1.
Financial Statements
See Index to Financial Statements at Item 8 herein.
2.
Financial Statement Schedules
Schedules not listed above have been omitted because they are not required, not applicable, or
the required information is otherwise included.
3. Exhibits
The exhibits listed below are filed as part of this Annual Report on Form 10-K or are
incorporated herein by reference, in each case as indicated below.
154
EXHIBIT INDEX
Exhibit
Number
Description
Form
File No.
Exhibit
Filing Date
Incorporated by Reference
2.1+ Agreement and Plan of Merger and
8-K
011-37806
2.1
October 16, 2018
Reorganization, dated October 15, 2018,
by and among Twilio Inc., a Delaware
corporation, SendGrid, Inc., a Delaware
corporation, and Topaz Merger
Subsidiary, Inc., a Delaware corporation
First Amendment to Agreement and Plan
of Merger and Reorganization, dated
December 13, 2018, by and among Twilio
Inc., a Delaware corporation,
SendGrid, Inc., a Delaware corporation,
and Topaz Merger Subsidiary, Inc., a
Delaware corporation
Agreement and Plan of Reorganization,
dated October 12, 2020, by and among
Twilio Inc., a Delaware corporation,
Scorpio Merger Sub, Inc., a Delaware
corporation, Segment,io, Inc., a Delaware
corporation, and Shareholder
Representative Services LLC, a Colorado
limited liability company
Amended and Restated Certificate of
Incorporation of Twilio Inc.
Second Amended and Restated Bylaws of
Twilio Inc.
Form of Class A Common Stock
Certificate of Twilio Inc.
Amended and Restated Investors’ Rights
Agreement, dated April 24, 2015, between
Twilio Inc. and certain of its stockholders
Indenture, dated as of May 17, 2018,
between Twilio Inc. and Wilmington
Trust, National Association, as trustee
Form of 0.25% Convertible Senior Notes
due 2023 (included in Exhibit 4.3)
Description of the Registrant’s Securities
Registered Pursuant to Section 12 of the
Securities Exchange Act of 1934
2.2
2.3
3.1
3.2
4.1
4.2
4.3
4.4
4.5
10.1*
Form of Indemnification Agreement
10.2* Twilio Inc. Amended and Restated 2008
Stock Option Plan and forms of Stock
Option Agreement and form of Stock
Option Grant Notice
155
10-K 001-37806
2.2
March 1, 2019
S-3
333-249889
2.1
November 5, 2020
S-1A 333-211634
3.1
June 13, 2016
10-Q 001-37806
3.1
August 4, 2020
S-1
333-211634
4.1
May 26, 2016
S-1
333-211634
4.2
May 26, 2016
8-K
001-37806
4.1
May 18, 2018
8-K
001-37806
4.2
May 18, 2018
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Filed herewith
Filed herewith
Filed herewith
Exhibit
Number
10.3*
10.4*
10.5*
10.6*
10.7*
10.8*
10.9
10.10
10.11
Description
Form
File No.
Exhibit
Filing Date
Incorporated by Reference
Twilio Inc. Amended and Restated 2016
Stock Option and Incentive Plan, and
forms of Agreements thereunder
Twilio Inc. 2019 France Sub-Plan to the
2016 Stock Option and Incentive Plan
Segment.io, Inc. Fifth Amended and
Restated 2013 Stock Option and Grant
Plan and related form agreements
SendGrid, Inc. Amended and Restated
2012 Equity Incentive Plan
SendGrid, Inc. Amended and Restated
2017 Equity Incentive Plan
Twilio Inc. Amended and Restated 2016
Employee Stock Purchase Plan
Office Lease, dated January 8, 2016, as
amended January 8, 2016, between
Twilio Inc. and Bay Area Headquarters
Authority
Sublease, dated as of August 30, 2018, by
and between Salesforce.com, Inc. and
Twilio Inc.
Consent to Sublease Agreement, dated as
of September 25, 2018, by and among
Hudson Rincon Center, LLC,
Salesforce.com Inc. and Twilio Inc.
Filed herewith
10-Q 001-37806
10.2
October 31, 2019
Filed herewith
Filed herewith
Filed herewith
10-Q 001-37806
10.1
October 31, 2019
S-1
333-211634
10.6
May 26, 2016
10-Q 001-37806
10.1 November 8, 2018
10-Q 001-37806
10.2 November 8, 2018
10.12* Offer letter with George Hu, dated
8-K
001-37806
10.1
March 3, 2017
February 28, 2017
10.13* Offer letter with Khozema Shipchandler,
8-K
001-37806
10.1
October 25, 2018
dated August 20, 2018
10.14*
10.15*
Chief Executive Officer Severance Plan
dated March 28, 2018 and form of
participation letter
Key Executive Severance Plan, dated
March 28, 2018 and form of participation
letter
10-Q 001-37806
10.1
May 10, 2018
10-Q 001-37806
10.2
May 10, 2018
10.16
Form of Capped Call Confirmation
8-K
001-37806
10.1
May 18, 2018
21.1
23.1
List of subsidiaries of the Registrant
Consent of KPMG, LLP, Independent
Registered Public Accounting Firm
Filed herewith
Filed herewith
156
Exhibit
Number
31.1
31.2
32.1**
101.INS
101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
104
Description
Form File No. Exhibit
Filing Date
Incorporated by Reference
Certification of the Chief Executive Officer
pursuant to Exchange Act Rules 13a-14(a) and
15d-14(a), as adopted pursuant to Section 302
of the Sarbanes-Oxley Act of 2002
Certification of the Chief Financial Officer
pursuant to Exchange Act Rules 13a-14(a) and
15d-14(a), as adopted pursuant to Section 302
of the Sarbanes-Oxley Act of 2002
Certification of the Chief Executive Officer
and Chief Financial Officer pursuant to
18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002
Inline XBRL Instance Document—the
instance document does not appear in the
Interactive Data File because its XBRL tags
are embedded within the Inline XBRL
document
Inline XBRL Taxonomy Extension Schema
Document.
Inline XBRL Taxonomy Extension Calculation
Linkbase Document.
Inline XBRL Taxonomy Extension Definition
Linkbase Document.
XBRL Taxonomy Extension Label Linkbase
Document.
Inline XBRL Taxonomy Extension
Presentation Linkbase Document.
Cover Page with Interactive Data File
(formatted as Inline XBRL with applicable
taxonomy extension information contained in
Exhibits 101).
Filed herewith
Filed herewith
Furnished herewith
Filed herewith
Filed herewith
Filed herewith
Filed herewith
Filed herewith
Filed herewith
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+ Schedules and other similar attachments have been omitted pursuant to Item 601(b)(2) of Regulation
S-K. The registrant hereby undertakes to furnish supplemental copies of any of the omitted schedules
and other similar attachments upon request by the Securities and Exchange Commission.
*
Indicates a management contract or compensatory plan or arrangement.
** The certifications furnished in Exhibit 32.1 hereto are deemed to accompany this Annual Report on
Form 10-K and will not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act
of 1934, as amended, except to the extent that the registrant specifically incorporates it by reference.
Item 16. Form 10-K Summary
None.
157
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as
amended, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto
duly authorized.
SIGNATURES
February 25, 2021
February 25, 2021
February 25, 2021
February 25, 2021
February 25, 2021
February 25, 2021
February 25, 2021
February 25, 2021
February 25, 2021
February 25, 2021
Twilio Inc.
/s/ JEFF LAWSON
Jeff Lawson
Director and Chief Executive Officer (Principal
Executive Officer)
/s/ KHOZEMA Z. SHIPCHANDLER
Khozema Z. Shipchandler
Chief Financial Officer (Principal Accounting and
Financial Officer)
/s/ RICHARD L. DALZELL
Richard L. Dalzell
Director
/s/ BYRON B. DEETER
Byron B. Deeter
Director
/s/ ELENA A. DONIO
Elena A. Donio
Director
/s/ DONNA L. DUBINSKY
Donna L. Dubinsky
Director
/s/ JEFFREY EPSTEIN
Jeffrey Epstein
Director
/s/ JEFFREY R. IMMELT
Jeffrey R. Immelt
Director
/s/ DEVAL L. PATRICK
Deval L. Patrick
Director
/s/ ERIKA ROTTENBERG
Erika Rottenberg
Director
158
Leadership
Management
Jeff Lawson
Co-Founder, CEO & Chairman
George Hu
Chief Operating Officer
Karyn Smith
General Counsel &
Corporate Secretary
Khozema Shipchandler
Chief Financial Officer
Michelle Grover
Chief Information Officer
Erin Reilly
Chief Social Impact Officer
Chee Chew
Chief Product Officer
Sara Varni
Chief Marketing Officer
Steve Pugh
Chief Security Officer
Christy Lake
Chief People Officer
Marc Boroditsky
Chief Revenue Officer
Glenn Weinstein
Chief Customer Officer
Lybra Clemons
Chief Diversity, Inclusion &
Belonging Officer
Jeremiah Brazeau
Chief Technology Officer
Board of Directors
Jeff Lawson
Co-Founder, CEO & Chairman
Rick Dalzell
Former SVP & CIO
Amazon
Byron Deeter
Partner
Bessemer Venture Partners
Elena Donio
Former CEO
Axiom
Donna Dubinsky
CEO and Board Chair
Numenta
Jeff Epstein
Former CFO
Oracle
Jeff Immelt
Venture Partner
New Enterprise Associates
Deval Patrick
Former Governor
of Massachusetts
Erika Rottenberg
General Counsel
Chan Zuckerberg Initiative
Auditors
KPMG LLP
Transfer agent & registrar Computershare Trust Company, N.A.
twilio.com
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