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Ultimovacs

ulti · NASDAQ Financial Services
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Ticker ulti
Exchange NASDAQ
Sector Financial Services
Industry Asset Management - Income
Employees 1001-5000
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FY2012 Annual Report · Ultimovacs
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Letter to Our Shareholders

Fellow Shareholders,

2012 was another good year for Ultimate. We executed on our business plan and laid a solid 

foundation for achieving our goal to surpass $400 million in total revenues in 2013. Our 2012 total 

revenues climbed to a record-high of $332 million, a 23% increase over 2011. Our 2012 recurring 

revenues increased 25% compared with 2011, reaching a record $266 million, and were 80% of total 

revenues. At the same time, our 2012 non-GAAP operating income was up by 57% to $49.5 million, 

and we expanded our product capabilities for global, mobile talent management and extended 

our business ecosystem through strategic partnerships.

Once again in 2012, we maintained our customer retention rate above 96%, and we strengthened 

our customer relationships. In a customer survey completed the fourth quarter of 2012, we had the 

largest percentage in our history of customers selecting the highest rating on the satisfaction scale to 

describe their relationship with us. We are pleased that our customers remain such powerful allies for us in 

the sales cycle and in the HR community at large. 

Based upon our total number of cloud customers (2,500+ companies) and the number of people records 

handled in our cloud environment (10,000,000+ at the close of 2012), we believe that Ultimate has the largest 

customer base in the market today using a cloud-based, unified human capital management (HCM) solution 

that includes payroll, human resources, comprehensive talent management, and time management. Our 

market share in our Enterprise sector (those businesses with more than 1,000 employees) is now approximately 11%, and our 

market share in our Workplace sector (those businesses with 200-1,000 employees) is approximately 3%.1 

Our new customers in 2012 showed a strong desire for unified HCM by attaching multiple product components to their core 

UltiPro purchases. In our Enterprise market, the 2012 attach rates were 61% for Recruitment, 65% for Onboarding, 54% for 

Performance Management, and 51% for Time Management. In our Workplace market, the 2012 attach rates were 80% for 

Recruitment, 89% for Onboarding, 68% for Performance Management, and 84% for Time Management. 

Our metrics indicate that market demand for our solutions continues at an aggressive pace. For the 2012 year, we had a 

34% increase over 2011 in total looking-to-buy responders. That was a record high for us and a 2% increase over our previous 

annual high. We had a 77% increase in total social media leads in 2012 compared with 2011, and the number of unique 

visitors to our company website increased by 69% in 2012 over 2011. 

We enhanced our UltiPro solution suite in 2012 by expanding our global and mobile HCM features to enable our customers 

to use UltiPro as their single source-of-truth for their employees worldwide and to engage their global employees more fully in 

HCM processes. The result is that our customers with multinational employees now have increased visibility into consolidated 

employee analytics and standard reports. Using the HTML-5 framework and a responsive Web design for mobile-centric 

computing, we provide our customers a rich, dynamic experience with UltiPro on mobile devices. 

We also extended our product ecosystem to support an entire spectrum of HR operations by enhancing our levels 

of connectivity through partnerships. We created the UltiPro Carrier Network, which is an integration hub for data 

exchange with benefits providers and other third parties, and it is powered by Informatica, the world’s number one 

independent leader in data integration software solutions. We partnered with CERTPOINT Systems to offer its industry-

leading learning management solution to our customers through a single sign-on from our UltiPro Performance 

Management. Through our integration with Yammer, a best-in-class enterprise social networking solutions provider, 

we have brought collaboration to our customers through UltiPro Performance Management. For standards-based 

identity management and single sign-on, we offer Ping Identity as an alternative option to Microsoft’s Active Directory 

Federated Services infrastructure, and we partnered with HR360 to provide our customers access to its resource library 

for federal and state employment law guidelines, HR forms, and best practices. 

Our focus on our customers’ total experience continues to be the cornerstone of our strategy as a leader in the human 

capital management market. To optimize the user experience, we have invested in domain-driven design and used our 

customer feedback to create a consumer-style experience that is flexible, responsive, and personalized. Our emphasis is 

on how users want to use the product rather than expecting that our users will change their behavior to accommodate 

the product. We use the same consumer-style approach in customer support services as well and introduced in 2012’s 

fourth quarter a Customer Success Portal that centralizes all things important to our UltiPro customers in one central 

location. Our customers can readily exercise their personal preferences on how they want to acquire UltiPro support 

information—by watching a video, reading published documents, connecting with a support person, or requesting 

information from a peer by joining one or more of our 37 user communities.

We received some recognition in 2012 that confirms the strength of our products and services. InformationWeek magazine 

honored Ultimate by selecting us as one of the top 100 most innovative users of information technology in the United 

States. Our customer services team was awarded Service Capability & Performance (SCP) certification for best practices 

for the 14th consecutive year.2 Ultimate as a company was recognized by Achievers as one of Achievers’ 50 Most 

Engaged Workplaces in the United States. 

In January, Ultimate was ranked #9 on FORTUNE magazine’s 2013 “100 Best Companies to Work For” list. We are the only 

human capital management provider and the highest ranked cloud vendor on the list. This was our second year to be 

evaluated for this honor and builds upon our #25 ranking last year and two previous #1 rankings on the Great Place 

to Work Institute’s medium-size best-company lists in 2008 and 2009. FORTUNE’S 2013 “100 Best Companies to Work For” 

list includes many of the country’s largest and most respected companies, including Microsoft, Mercedes Benz USA, 

Starbucks, and Whole Foods Market. We congratulate our customers that also made the list this year: Baker Donelson 

Solutions, Camden Property Trust, The Container Store, Google (who was ranked #1 in both 2012 and 2013), JM Family 

Enterprises, NuStar Energy, Perkins Coie, and Quicken Loans.

As we look to the future, we expect to surpass our goal of more than $400 million in total revenues in 2013 and to continue 

in the years beyond to execute on the many opportunities before us. We remain committed to the foundational values we 

established twenty-three years ago—seek out the most talented, motivated people in our industry, bring them on board, 

and take care of them like family. They take care of our customers and our business by delivering innovative products and 

personalized services. 

We introduced our first subscription-based service solution over the Internet in December of 2000 and our first multi-tenant 

Software-as-a-Service HR/payroll solution for enterprise companies in 2002. Since that time, our people have transformed 

UltiPro into a full-scope cloud-based HCM that has helped to transform many businesses through more strategic, efficient 

people management. We intend to maintain our focus on people management, and we expect that focus to enable us 

to continue delivering at a higher standard.

We thank our shareholders, customers, employees, and partners for your continuing support.

Scott Scherr

Chairman of the Board of Directors, Chief Executive Officer, and Founder

1According to Hoover’s/D&B numbers of non-subsidiary U.S. companies and Ultimate’s customer numbers, both as of 1/14/2013.
2The SCP Standards represent the global benchmark for service excellence and are recognized by leading technology companies around the world.

® UltiPro is a registered trademark of The Ultimate Software Group, Inc. All other trademarks referenced are the property of their respective owners.

Financial Highlights

Operating Data In Thousands, Except Per-Share Data1

  2010 

2011

2012

Revenues:

Recurring 
Services 
License 

$170,905 
55,368 
1,538 

$213,785 
53,195 
2,218 

$266,430
64,563
1,275

Total Revenues 

$227,811 

$269,198 

$332,268

Gross Profit 
As a % of Total Revenues 

Operating Expenses and Other 
As a % of Total Revenues 

$128,569 
56% 

$120,398 
53% 

$152,864 
57% 

$136,742 
51% 

$187,804
57%

$159,065
48%

Income Tax Provision2 

(5,161) 

(11,840) 

(14,107)

Loss from Discontinued Operations, 
Net of Income Taxes3 

(853) 

-- 

--

Net Income 

$2,157 

$4,282 

$14,632

Diluted Net Income  Per Share 

$0.08 

$0.15

$0.52

1 Operating data, excluding Loss from Discontinued Operations, represents financial results from continuing operations. 

2 See Note 15 of the notes to consolidated financial statements included in the Annual Report on Form 10-K for the fiscal 
year ended December 31, 2012, of The Ultimate Software Group, Inc. and subsidiaries, filed with the Securities and Ex-
change Commission on February 28, 2013, (the “2012 Form 10-K”) for information regarding the income tax provision. 

Total Recurring Revenues

3 We discontinued and liquidated the operations of our wholly owned subsidiary in the United Kingdom in 2010. 

Balance Sheet Data In Thousands 

2010 

$213.8

2011 

Cash and Cash Equivalents 

$40,889 

$170.9

$46,149 

$266.4

2012

$58,817

Investments in Marketable Securities 

$9,317 

$9,130 

$10,534

Total Assets 

$249,557 

$318,820 

$525,284

Deferred Revenue 

$78,095 

$86,563 

$91,976

Long-Term Debt, including Capital Lease 
Obligations, Net of Current Portion 

$2,406 

$2,175 

$5,070

Total Recurring Revenues

Total Revenues

$266.4

$332.3

$213.8

$170.9

$269.2

$227.8

2010

2011

2012

2010

2011

2012

Total Revenues

$332.3

$269.2

$227.8

Shareholders’ Equity 

$72,985 

2010
$85,624

2011

2012
$114,670

2010

2011

2012

 
11-Year Financial Performance

$266.4

$213.8

RECURRING REVENUES

$170.9

$133.2

R

G

A

0 %   C

3

$106.2

$86.2 

$63.7

$50.3

$39.0

$29.3

$19.3

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

$332.3

$269.2

$227.8

TOTAL REVENUES

$196.3

$178.0

R

G

A

9 %   C

1

$114.5

$150.1

$88.6

$72.0

$55.1

$60.4

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

• Dollars are represented in millions.
• CAGR on both graphs represents growth rate from 2002-2012.

11-Year Financial Performance

Business Highlights

• 

• 

• 

• 

• 

• 

We expanded UltiPro’s global HCM capabilities, made significant advances in payroll processing speed for very 

large organizations, increased configurability of our talent management solutions, and extended our partnership 

ecosystem with partners such as Yammer, a leading provider of Enterprise Social Networks;  CERTPOINT, a 

recognized leader in Learning Management Systems; Ping Identity, a leader in identity security and single sign-on 

connection; and Informatica, an industry-leading data integration platform that makes UltiPro’s connectivity more 

flexible, reliable, and efficient.

We held our annual customer and partner conference, known as Connections, in March 2012 and had the largest 

attendance in our history—more than 1,200 attendees. Our customers, partners, and HR industry influencers came to 

learn about our product roadmap, industry best practices, and how to implement our product enhancements into their 

businesses. Ultimate’s 2013 Connections conference will be held on March 12-15, 2013, in Las Vegas.  Keynote speakers 

will be Pat Riley, president and former head coach of the Miami Heat and author of the book, The Winner Within; Shawn 

Achor, author of the best-selling book, The Happiness Advantage; and Cali Ressler and Jody Thompson, co-creators of 

the Results-Only Work Environment and authors of the book, Why Work Sucks and How to Fix It.

Our customer support services were awarded Service Capability & Performance (SCP) certification for best practices 

for the 14th consecutive year. The SCP Standards represent the global benchmark for service excellence and are 

recognized by leading technology companies around the world. 

InformationWeek magazine honored Ultimate by selecting us as one of the top 100 most innovative users of information 

technology in the United States. 

Ultimate was recognized by Achievers as one of Achievers’ 50 Most Engaged Workplaces in the  

United States. 

In January 2013, Ultimate was ranked #9 on FORTUNE’s “100 Best Companies to Work For” list. Ultimate is the only human 

capital management provider and the highest ranked cloud vendor on the 2013 list. This honor builds on our #25 ranking 

on FORTUNE’s 2012 list and our previous recognition twice as the #1 medium-size company to work for in America by The 

Great Place to Work Institute.

Shareholders’ Meeting

DATE: 

Monday, May 20, 2013 

10 a.m. EDT 

LOCATION:

Ultimate Software 

2000 Ultimate Way 

Weston, FL 33326

The annual meeting of shareholders will be held on May 20, 2013, at 10:00 a.m. EDT at Ultimate’s 

headquarters, 2000 Ultimate Way, Weston, Florida 33326. Formal notice will be sent to shareholders 

of record as of March 25, 2013

Company Profile

Ultimate  is a leading cloud-based provider of people management solutions, with more than 10 million 

people records in the cloud. Built on the belief that people are the most important ingredient of any 

business, Ultimate’s award-winning UltiPro delivers HR, payroll, and talent management solutions that 

seamlessly connect people with the information and resources they need to work more effectively. 

Founded in 1990, the company is headquartered in Weston, Florida, and has more than 1,600 

professionals focused on developing the highest quality solutions and services. In 2013, Ultimate was 

ranked #9 on FORTUNE’S “100 Best Companies to Work For” list. Ultimate has more than 2,500 customers 

with employees in 136 countries, including Adobe Systems Incorporated, Culligan International, 

Major League Baseball, The New York Yankees Baseball Team, Pep Boys, and Texas Roadhouse. 

More information on Ultimate’s products and services for people management can be found www.

ultimatesoftware.com.

® UltiPro is a registered trademark of The Ultimate Software Group, Inc. All other trademarks referenced are the property of their 
respective owners

 
 
Directors & Officers

BOARD OF DIRECTORS 

Scott Scherr 
Chairman, Chief Executive Officer, and Founder 
Ultimate 

Robert A. Yanover 
Former President 
Computer Leasing Corporation 

Marc D. Scherr 
Vice Chairman and Chief Operating Officer 
Ultimate 

Rick A. Wilber 
President 
Lynn’s Hallmark Cards 

James A. FitzPatrick, Jr. 
Partner 
Hogan Lovells US LLP 

LeRoy A. Vander Putten 
Former Executive Chairman 
The Insurance Center, Inc. 

Al Leiter 
President 
Leiter’s Landing 

EXECUTIVE OFFICERS 

Scott Scherr 
Chairman, Chief Executive Officer, and Founder 

Mitchell K. Dauerman 
Executive Vice President, 
Chief Financial Officer, and Treasurer

Marc D. Scherr 
Vice Chairman and Chief Operating Officer 

Investor Relations Information

ANNUAL REPORT 

Ultimate’s 2012 Annual Report, including the 2012 Form 10-K filed with the Securities and Ex-

AND FORM 10-K 

change Commission for the fiscal year ended December 31, 2012, is available electronically 

as a PDF on our Web site at www.ultimatesoftware.com. Printed copies of the 2012 Form 10-K 

are available without charge upon request to: Ultimate, Investor Relations Department, 2000 

Ultimate Way, Weston, Florida 33326. 

Independent Registered Public Accounting Firm 
KPMG LLP 
Miami, Florida

Investor Relations 
For additional information about Ultimate, 
contact Mitchell K. Dauerman, 954.331.7369. 

Legal Counsel 
Stroock & Stroock & Lavan LLP
New York, New York 

Transfer Agent and Registrar 
Computershare Trust Company, N.A. 
P.O. Box 43078 
Providence, Rhode Island 02940-3078 
877.282.1168 
www.computershare.com 

Stock Trading 
Ultimate’s common stock is traded on the  
Nasdaq National Market under the symbol ULTI. 

Company Address 
Ultimate Software
2000 Ultimate Way 
Weston, Florida 33326 
800.432.1729 or 954.331.7000
www.ultimatesoftware.com