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Univest Financial Corporation

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Ticker uvsp
Exchange NASDAQ
Sector Financial Services
Industry Banks - Regional
Employees 892
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FY2004 Annual Report · Univest Financial Corporation
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Capitol Research Division 
SNL Financial 

Table of Contents 

2  Financial Performance 

5  Mission and Profile 

6  Letter to Shareholders 

8  Unchanging Values 

20  Officers and Directors 

22  Locations 

24  Shareholder Information 

Financial  Pcrformmce 

.5  Y e x  Trendr 

Net Loans (Millions): 

Earnings Per Share: 

Book Value Per Share: 

.  .
Shareholders’ Eguitv (Millions): 

.

Management Succession: A  Strong Leadership  Team. (From Left to Right/ Marvin A. Anders,  Outgoing Chairman is pictured 
with the new leadership team appointed  by the  Univest Board of Directors. K. Leon Moyer, Senior  Executive  Vice President 
of Univest Corporation, President,  Chief Operating  Officer and Director  of Univest National Bank and Trust Co. Wallace H. 
Bieler, Senior Executive  Vice President,  Chief Financial Officer. Chief Operation Officer, and Corporate  Secretary for Univest 
Corporation and Univest National Bank and  Trust Co.  William S. Aichele, Chairman,  President and Chief Executive  Officer 
for  Univest Corporation,  Chairman and Chief Executive  Officer for  Univest National Bank and Trust Co..  Chairman of Univest 
Insurance,  Inc. and Univest Investments,  Inc. 

 
AT DECEMBER 31, (IN THOUSANDS) 

q 
11  :iiiii  diic from h i k s  . . .  . . .  .  . . .  . I, 
n u  :iii(l  fcd h i l i d 5  s2!IS 
Otiicr Asscrs  . . . .  . . .  . . . . 

Aswts. . .  . . . . .  . . . . s 

Ikposits  . . . .  . . .  .  . .  . 'z 

Rwwwiii$s  .  . . . . . . .  .  . . 
Orlicr i i h i l i r i c s   . . . . . . . .  . . . 

Linbilirii.  . . . . .  . . . . . . . 

5 

1,27O,?(iS 
2 16,930 
24,212 

1,511. i i 6  

FOR THE  YEARS  ENDED DECEMBER 31, (IN THousaws.  EXCEPT PER SHARE DATa) 

2003" 

2002 

4 

71.965 
21.150 

4 

50,81  i 

;3,040 
25,814 

4 - 3 6  

Mission Statement 

Our purpose and philosophy is to be  a strong, influential leader in the markets we  choose to serve. We will 
provide financial solutions to individuals, businesses, and nonprofit organizations; maintain an active role in 
our communities; and build loyal relationships with our customers and employees so that a fair profit will be 
provided for both the Corporation and our shareholders. 

Corporate Profile 

Univest Corporation is a +h-ania because we 
believe in innovation and performance, using technology to improvc the products we offer, but never forgetting 
the warm, personal service so important to ON  customers. As we continue to he a leader in the markets we choose 
to serve, we will remain close to our customers, strengthening our existing relationships and building new ones. 
We take pride in being an organization that offers our customers an expanding scope of services while maintaining 
traditional beliefs and a determined commitment to the communiq7. 

A Fond Farewell 

I am pleased to announce my retirement alier 47 years of service with 
Univest Corporation. It has been an honor to be a part of this company, 
to work closely with our employees, customers, shareholders, and the 
community, and help to grow our Corporation into one of the h e s t  financial 
serticc piuviders in the region When I started nith Univest, we only 
provided basic banking services. Today, we are a Mly integrated financial 

3 

The Year In  Review 

Dear Univest Shareholder: 

We  are pleased to report another year of solid achievements across our integrated platform of financial 
solutions for Univest Corporation. It was a year marked by  many ~uccesse~ and challenges. In 2004, a low 
interest rate environment dominated our industry for the fourth consecutive year. While we  started to see 
interest rates rise in the second halfof the year, the financial impact from the first six months coupled with 
increased competition impacted industry performance. At Univest, we  are proud  of our financial achiemiicnt 
with  net income reported of $23,591,000. This represents a 2.2% increase over the previous record year. 

In 2004, we continued to focus on upholding the high standards of o u r  vision, mission and cure values. 
Additional attention was given to providing outstanding service to our shareholders and delivering increased 
value. Our Board of Directors declared significant qiiarterly dividends of$.25 prr share, a 23% increase 
over each dividend paid in 2003. On June 25, we experienced a milestone when the Russell Index recognized 
Univest as onc of the top 3,000 performing companies. We are pleased  the investment community recognizes 
our solid performance and commitnicnt to incrcasiiig shareholder valuc. 

Univest's dedication to providing Fiiznncial Solzrtions Fou Life was apparent in our business activities and 
successes throughout the year. We made great strides in becoming a stronger integrated company, working 
hard to increase sales across all business lines and strengthening our brand in the community. In 2004, we 
continued the expansion of our financial service centers with the opening of our 36* office in Skippack, 
Montgomery County. Construction  also bcgan on our state-of-the art facility in Kulpsville, Montgomery 
County, which is expected to open in Spring 2005. 

On December 23, Univest Corporation announced the acquisition of Donald I<. Martin & Company, 
an insurance agency located i n  West Chester, PA. Donald I<. iMartin & Company, A DixTision of Univest 
Insurance, Inc., specializes in property and casualty insurance for commercial clients with a focus on the 
nonprofit sector. This exciting acquisition enables Univest to provide insurance solutions for the first time 
in Chester County. 

Reaching out to the cominuiutics in our ncwcr markets continues to bc essential to helpiiig us increase brand 
awareness. A notable achicvcmcnt was the expansion of the 77"  annual Univest Grand Prix. This year, we 
continued with the race held on Saturday in Souderton, and we  unveiled the international cycling festival on 
Sunday in Doylestuwn, Bucks County. Thousands of cycling fans lined the race route as Univcst introduced 
one of the region's  most exciting sporting and community events. 

We made key advances in tcchnology for our customcrs, shareholders and cmployccs in 2004. After several 
years of planning and preparation, we  launched our new Weh site located a t  wivw.zLnivcst.net. Featuring a 
more convenient design and new services, the site provides customers with easy access to free online 
banking, bill payment, e-statements and other helpful information. We  also launched a new link from our 
W'eb  site www.univert.net, providing shareholders access to industry, company, and shareholder data. 

A major undertaking for 2004 was impleinenting the regulatory changes required by the Sarbanes-Oxley 
Act. Lhlikc many puhlicly held companies, Univcst's  approach was unique. Following our long-standing 

tradition of protecting our excellent reputation  and exercising the highest standards of corporate gwernancc, 
w e  chose to forego third party involvement and implemented the Act  by engaging our employees. With their 
incredible support, hard work and dedication, w e  are in full compliance \+ith Sarbanes-Oxlcy. 

In September, Marvin A. Anders announced he would mire as Chairman of the Board, effective Deccmher 31,2004, 
and an extensive management succcssion plan was presented. The plan aligns our executive manageinent team 
with the evolving needs of our growing financial institution. William S. Aichele, who held the title of President 
and Chief Executiw Officer of the Corporation and Bank, was also elected Chairman of the Corporation and 
its three subsidiaries. K. Leon Moyer, who held the title of Senior Executive Vice  President for the Corporation 
and Bank, was elected to Seniiir Exscutivc Vice President of the Corpcmtion and President,  Chief Operating 
Officer and Director for Univest National Bank and Trust Co. Wallace H. Bielcr, who held the title (ifSenior 
Executive Vice President, Chief Financial Officer, and Corporate Secretary for the Corporation  and  Bank, was 
also elcctcd Chief Operation Officer of Univest Corporation. Marvin A. Andcrs will continue to serve OIJ  the 
Univest Board of Directors. 

Unchanging Values 

organization's  unchanging values. Our integrated 

Throughout  Univest's  128-year history, we 

successes in 2004 are due, in large measure, to 

have experienced many changes - a   growing 

our long-term commitment to tradition, excellence, 

marketplace,  increased competition, industry 

spirituality,  community and integrity.  In these 

deregulation, advances in technology,  new 

pages, we will share our highlights with you. 

products and sewices and ever-changing 

regulatory requirements. We are proud that 

while the world around us continues to 

change, w e  strive to be a  leader in the market 

and remain true to our roots. Our excellent 

leadership teams and dedicated employees 

strive to live out Univest's mission statement, 

demonstrating a deep commitment to the 

2004 Year in Review 

The year 2004 proved to be one in which 

Univest made great strides  in becoming a 

successfully integrated financial services 

provider. We elevated our brand in the 

marketplace and raised awareness for being 

more than a  bank ... offering,  Financiai 
Solutions For  Life. 

Univest has earned a  reputation as one of 

the region's top performing financial holding 

companies. In an increasingly competitive market, 

our tradition of  providing results through hard 

work and innovation helps to differentiate us. 

We continue to create  long-term sustainable 

growth, building a strong balance sheet that 

helps us remain independent. In 2004, we once 

again lived up to that tradition. We delivered a 

2.2  percent increase in net income, the highest 

in Univest's  history, and increased our dividend 

payout to shareholders by 25 percent. For our 

customers, w e  delivered innovative solutions 

across business lines and continued to offer 

competitive rates in a changing rate environment. 

New Markets, New Solutions 

On January 30, w e  celebrated the grand 

opening of a new financial service center 

in Skippack, Montgomeiy County. This 

insurance and investment needs. 

Our cross-selling initiative requires that 

every Univest associate - from teller 

to branch manager to financial advisor - 

office features an Express Banking Center, 

listens carefully to our customers in ordel 

which provides business customers with 

24-hour-a-day access to make deposits 

and receive rolled coin and bill exchanges. 

A Coin to Cash machine, available free of 

charge to customers and non-customers, 

is another added convenience. 

to assist them with their finances. 

At Univest, w e  believe that our people 

are our most important asset. And in 

2004, we placed many of our associates 

in new positions to take advantage of 

their talents and appropriately align the 

organization with the growing needs of 

Retail Banking launched a  new line of 

our customers. 

checking accounts in May. The six new 

personal accounts range from Classic 

Checking with basic services, to Rewards 

Checking with several free benefits. 

Growth of core deposits  remains a primary 

focus and these new accounts were 

designed to meet the individual banking 

needs of a wide range of customers. 

Superior service is a  Univest hallmark and 

a  true characteristic of our culture. Our 

commitment to excellent service  remains 

a competitive advantage in a market 

crowded with impersonal, regional and 

mega-banks. Part of delivering excellent 

sewice is identifying customers banking. 

The vault;s the mast distinctive feature 
of our historic Souderton Office. 

Integrated Successes 

In 2004, Univest Insurance grew impressively 

Despite sluggish economic  recovery, many 

despite a softening insurance market in which 

Univest business units performed extremely 

competition is stiff and rates are being reduced. 

well. Strong real estate lending helped produce 

As an independent agency, we are able to 

a  double-digit increase in our Corporate Banking 

offer insurance through more than 50 carriers, 

loan portfolio. Doubling its 2004 performance 

including some of the strongest  regional and 

goal, our Private Banking business unit also 

national companies. Our commercial property 

experienced a  solid year. Small business 

and casualty insurance line remains the bedrock 

development,  the lifeblood of our communities, 

of our insurance business, while our group 

experienced healthy growth in 2004, and 

insurance offerings represent significant growth 

Univest remained one of the top community 

opportunities. With the cost of  medical services 

bank providers of Small Business Administration 

continuing to rise, employee  benefit solutions 

(SBAI 7(a) loans. We were particularly proud 

for our business clients are a strong point 

when a long-time customer, Byers Choice, 

of differentiation. 

received district and regional SBA recognition 

for their growth and excellent business 

Through the integrated efforts of  Univest 

performance. Univest was also pleased to 

Insurance, Retail Banking and Wealth 

present Pocono Turf Supply Company, Inc. in 

Management &Trust, w e  introduced a  package 

Horsham, Montgomery County with the Univest 

of employer solutions to help meet the 

2004 Small Business of the Year award. 

needs of our business customers. We worked 

together to help businesses research, design, 

plan and implement customized employee 

benefit packages with health, payroll, 401 K and 

traditional banking solutions. 

~  Univest representatives  present the third Univest Small 
~  Business Achievement Award. From ieft to right: Patricia J. 
Kratz,  Willjam S. Aichele,  Thomas J. Hunter of Pocono  Turf 
Slipply  Company, Inc., K. Leon Moyer; aiid Roriaid S. Price. 

Enhanced Technology 

In October, Univest adopted the Check 

To support our sales and customer 

21 Act, the federal law that is designed 

sewice efforts, Univest associates 

to enable banks to process check images 

employed a  variety of  new technology 

electronically,  making the process faster 

tools  in  2004. We launched our new Web 

and more efficient. While many banks 

site, located a t  www.univesr.neT,  featuring 

in the industry struggled to implement 

a more interactive environment. The newly 

the Act,  it was a  seamless transition for 

designed site provides customers with 

our customers who have been receiving 

easy access to free online banking, bill 

check images since 2001. 

payment and links with additional services 

for shareholders. Creating and bringing the 

We completed the first full year of using 

new site online was a true team effort, 

our Customer Relationship Management 

and the result underscores our ability 

(CRM) software in 2004  While helping 

to deliver  integrated financial solutions 

Univest associates to improve sales in 

through the ever-dynamic e-channel. 

banking, insurance and investments, the 

software also helps employees provide 

In addition to our enhanced Web site 

services, w e  are one of the few local 

community banks now able to provide our 

customers with electronic statements. 

This is a  highly valued service for a  growing 

number of customers who prefer to use 

the  Internet for their banking needs. 

Customers  now have the convenience 

of  managing finances online, receiving 

statements in a timelier  manner, and 

reducing paperwork. 

Univest's historical spiritual roots run deep, 

execute meaningful, mutually beneficial 

and they are evident daily in the way 

charitable donations to support worthy 

w e  treat and work with one another. 

nonprofits. Through the Foundation, 

We strive to do "the right thing,"whether 

individuals can achieve significant tax 

it's in our interactions with fellow 

advantages by supporting nonprofit 

employees. customers or the community. 

organizations through endowments, gift 

funds,  remainder and lead trusts and, 

One of the most notable expressions 

beginning in 2005, gift annuities. In 2004, 

of this philosophy is the Univest 

the Foundation increased its offerings to 

Foundation. Incorporated in 2003 

clients through a link on the new Web site 

as a  separate 501 (ci(3) organization, 

www.univest.net, enabling convenient 

the Foundation helps high net worth 

access to planning assistance, projections, 

individuals and families design and 

calculators and other valuable tools 

and information. 

Growing Relationships 

In December 2004, Univest acquired the 

Donald K.  Martin &Company insurance 

agency in West Chester, Pennsylvania. 

Through this agency's strong relationships 

with nonprofit organizations such as 

churches, senior adult communities and 

life care communities, we are enhancing 

the services w e  provide to faith-based and 

other vital community organizations. The 

acquisition also extends, for the first time, 

our footprint into Chester County, enabling 

us to provide these residents with access 

to the same full line of financial solutions 

available to our customers in Bucks and 

Montgomey counties. 

Univest continues to be a leader in serving 

Providing a  pleasant work environment 

family  businesses through our Corporate, 

and stimulating employment is part of 

Private and Reiail Banking areas. 

what we do to create a fulfilling career for 

Generations of businesses and individuals 

the associates of  Univest. Listening to our 

have benefited from our full platform of 

employees is an essential part of creating 

financial solutions - from checking and 

a company for which they enjoy working. 

savings to insurance and investments. 

In 2004, we implemented a program to 

We have many business customers who 

solicit employee  input on job satisfaction, 

are second and third generation owners 

suggestions for improving current 

and have been banking with us for 20,30 

processes and programs and ideas for 

and even 40 or  more years! 

new initiatives. As a result of this program, 

w e  have started implementing many 

Increased competition in our region led 

recommendations that will make Univest 

to several banks adopting seven-day-a- 

a  better place to work and an organization 

week banking. While delivering excellent 

that is even more responsive to customers 

customer service remains a top priority 

and shareholders. 

at Univest, we recognize the importance 

of  providing odr employees with time to 

spend with their families. A healthy balance 

between work life and family  life is critical 

to attracting and retaining high-performing 

employees and achieving overall success 

for the Corporation. 

The Univest Insurance corporate 
office is located in Lansdale, 
Montgomery  County 

Univest's  mission statement offers 

Univest a  prominent foothold in Bucks 

compelling evidence of how w e  view our 

County, and throughout 2004 w e  worked 

role in the community: "Our purpose and 

to build our brand, develop relationships 

philosophy is to be a strong,  influential 

and create  new business opportunities. 

leader in the markets we choose to 

Our employees in these offices also 

serve;"  to "maintain an active role in 

got involved in their communities by 

our communities." 

joining local boards, supporting local 

causes, volunteering their time and in 

In 2004, a major operational focus was 

other ways contributing to civic life. 

the continued assimilation of the financial 

service centers formerly under the 

First County and Suburban Community 

banners. These 2003 acquisitions gave 

The remnants  of Hurricane Ivan didn? 
deter  competitors during the first day of 
the 2004 Univesr Grand Prix iii Souderton 

The sun shown brightly on the inaugural 
ruiiiiing o f t h e  Univest Grand Prix in 
Doylesfown.  Wliliam S. Aichele 
congratiilates  the winners. 

14 

L 

Serving  Nonprofits 

Our Corporate Banking operation continued 

its tradition of serving the nonprofit 

community, providing it with fair lending 

opportunities. Without Univest's  support, 

many nonprofit organizations would not be 

able to do all of the good work they do 

throughout our communities. We don't 

just provide financing assistance. We take 

a more holistic, consultative approach and 

work to build relationships. We serve on 

nonprofit boards and offer our expertise to 

help them with their finances, fundraising 

and day-to-day operations. 

In addition to our financial support to 

nonprofits. w e  also continue to be a  leader 

in the Community Lenders Community 

Development Corporation (CDC). Founded 

in  1998. the consortium of community 

banks continues to provide low-interest 

financing for affordable housing and other 

community development projects. 

He:piiig  Uirivest celebrate the 
second Helping Hands Day in 
Buchs Counly was Buzzbee, 
the 8-101 radio niascot 

Community Outreach 

grateful appreciation to the countless 

Beyond our support of various organizations 

volunteers and local businesses that 

thi-oughout our marketplace, we have 

made the 7Ip annual Univest Grand Prix 

traditionally been an advocate for events 

a success. 

driving community spirit and involvement. 

The Univest Grand Prix remains one of 

Our other significant community 

the most anticipated and colorful annual 

program is Univest Helping Hands, 

community events in southeastern 

designed to encourage employees 

Pennsylvania. This year, the event was 

to become more involved in our 

held not only in Souderton, but was 

communities and to educate the public 

expanded to a second day  in Doylestown. 

on the need for volunteers.  In 2004, 

Top cycling teams from North America, 

we expanded our program reach into 

France, Belgium,  Holland and Italy 

Bucks County by holding expo-style 

participated in men and women's  races. 

events in Doylestown and Langhorne. 

Spectators were treated to competitive 

We hosted dozens of charitable 

races and enjoyed games, food, 

organizations and provided employees 

giveaways and more. 

and local residents an opportunity to sign 

up to volunteer with these important 

The second day of  racing in one of  our 

community resources 

newer markets was a tremendous way 

for us to demonstrate our commitment 

to serving our communities. As the 

event grew, so did our support from the 

community, volunteers  and businesses. 

In addition to other  new sponsors, 

we were pleased to bring on a major 

contributor: Doylestown's daily newspaper, 

The inreiiigencer. They joined Leidy's, 

Rosenberger's Dairies, Bergey's,  Clemens 

Family Markets, Comcast SportsNet 

and WFMZ-TV. We want to extend our 

Bergeys Dealership is a long-tern1 llnwest customer arid a supporter of the 
Griiiid Prix.  Anthony D. DaCosta Ilehl, Retail Loan Originalor for Uiiivesl, helps 
Hergey's Patricia A.  Tucker provide fiiranciiig for the dealersliip's ciistoniers. 

Employees, customers, sharelholders and 

shareholders and the public. One of 

communities all value relationships that 

the biggest challenges for many public 

are built on integrity. For Univest, acting 

companies in 2004 -including  Univest - 

with integrity is not just how w e  deal with 

was implementing the necessary 

our various audiences; it is critical to the 

processes and operational changes to 

business success of an enterprise that 

comply with SOX Section 404. This was 

offers a variety of financial solutions for 

a  major undertaking, and Univest met the 

customers. Increasingly, integrity also is 

Act's requirements head-on by involving 

a t  the heart of  legislation that impacts 

the entire Corporation. Employees were 

our industry. 

challenged to balance the time-consuming 

SOX requirements of  re-evaluating and 

The Sarbanes-Oxley (SOX) Act was 

testing internal controls while handling 

passed in 2003 as a  reaction to the failure 

their regular work responsibilities - and 

of several publicly held companies to live 

they came through with flying colors. The 

up to their responsibilities to employees, 

Corporation's external auditors commended 

this holistic approach because many other 

institutions outsourced their compliance 

responsibility 

Investment Solutions 

To  remain competitive in the marketplace 

and to respond to growing demands, 

Univest now offers investment options fot 

various stages of  life and asset classes. 

In conjunction with the launch of the 

Retail Banking checking series, w e  

introduced Univest ShareBuilder, which 

enables customers to invest in more 

than 4.100 stocks and index securities 

Integrity is demonstrated daily in the actions of our Wealth Management & 
Trust Group.  Pictured from left to right: J. Matthew Holliday. Gary E, Brown, 
and Fern M. Zepp. 

automatically in any  dollar amount. This is 

increased visibility in 2004 through the 

a  simple, flexible and affordable way for 

launch of an extensive media campaign. 

individuals to purchase fractional shares 

Throughout the year, we received a 

of  stock. 

tremendous increase in media attention 

from the local, regional and national 

Univest Investments implemented new 

press including CNBC. Bloomberg TV, 

online brokerage capabilities targeting 

Forbes on Fox and CBS Marketwatch. 

investors who wan? to manage their own 

Our representatives also were quoted in 

finances. The strength of this program 

Businessweek, The Christian Science 

is that our experienced professionals 

Monitor, Investment News, SmartMoney. 

deliver reliable, personalized guidance 

USA Today and The Wall Sti-eet Journal, 

to open the account, then allow the 

among others 

customer increased flexibility to continue 

management of the account electronically 

We also elevated the profile of Univest 

Investments among customers in 2004 

Our Wealth Management &Trust group 

and were able to assist more clients 

began offering clients Separately 

with a broader array of solutions. 

Managed Accounts, or SMAs. SMAs 

The integration effort between Univest 

offer clients an opportunity to customize 

Investments and Retail Banking 

their portfolios, own individual securities 

helped grow the business significantly. 

and consolidate  investments. Clients 

Approximately 75 percent of  new 

benefit from working with an experienced 

business came in through the financial 

Univest senior financial advisor, choosing 

service centers, which underscores 

from an exclusive list of asset managers 

the importance of integrity and trust in 

defined by asset class, and receiving one 

Univest's ability to cross-sell a variety 

consolidated statement monthly. 

of services. 

Raising Our Profile 
As  Univest's scope of services continues 

to increase, so does our credibility and 

brand. Our Wealth Management &Trust 

operation experienced growth and 

2 0 0 4   A N A 7 T D A I .   I l F P O R 1  

Wealth Management & Trust 
representatives are highly 
sought experts by the 
financial media. 

Top - Gary S. Wolfer appears 
on Bloomberg TV 

Bottom ~  James E. Fisher 

appears on 
Bloomberg Tv 

Unchaii giiig Values 

We have shared many of our 2004 

Despite the increases in interest rates 

highlights in the previous pages, identifying 

that led to a  decrease in the refinancing 

the strong connection  between our values 

business, our Mortgage Banking area 

and our accomplishments. Our five core 
values - tradition, excellence, spirituality, 
community, and integrity ~  extend beyond 

also continued to grow because of an 

increase in referrals. And, referrals came 

not just from our front-line sales staff, 

our business highlights into the way we 

but from employees in all business lines 

conduct business - and conduct ourselves - 

and support areas. Mortgage Banking 

day in and day out. 

strengthened its scope of services to 

include, multi-family, mixed-use, and out of 

Dedication and teamwork were critical to 

state  property loans through relationships 

many Univest achievements throughout 

with other investors. Many customers 

the year, especially with the advances w e  

were pleased to learn that Univest could 

made in better integrating our services. 

provide their primary residential mortgage 

Corporate Banking strengthened many 

as well as financing for their vacation 

customer relationships through Retail 

property. United Commercial Abstract.  L.P., 

Banking's WorkLife program. Univest 

our full-service title insurance agency, is a 

Insurance also benefited from strong 

convenient way for our customers to obtain 

integration with Corporate Banking leading 

title insurance for both residential and 

the way with the most qualified referrals 

commercial mortgages. 

Soudelton. lime of our 
dest financial service 
?nter and our head- 
iaflers since  1876 

of any business line. Univest Investments 

saw strong referrals from other business 

areas, too. Clearly. a  healthy referral 

system is built on trust - our customers' 

belief that they will find the same quality 

and personalized sewice they've discovered 

in one business line in other Univest 

financial solutions. 

Leadership Development 

Univest analyzed the customer service 

and leadership skills of our associates 

and worked for improvement in 2004. 

We provided our employees with a variety 

of training programs to help develop 

their skills. We hosted another branch 

managers' seminar focused on connecting 

the new managers from our  First County 

and Suburban Community acquisitions 

Univest's dedication to unchanging values 

with other veteran team members so 

in 2004 was a beacon in a  sea of  market 

they would benefit from this strong 

change and uncertainty. Every day, the 

support network. We will continue these 

Corporation's employees embody these 

educational efforts in 2005, working with 

core values in their work and interactions 

our employees to provide them with the 

in the community, enabling us to be a 

tools they need to make sure every service 

strong business success and a valued 

experience meets the high standards 

community resource. All our employees 

customers have come to expect from us. 

wish to thank you, the shareholders of our 

Looking Ahead 

enterprise, for your continued support - 

and we look forward to working together 

In 2004, we enhanced our platform of 

to serve you and the needs of our 

solutions; worked internally to improve 

communities in 2005. 

employee satisfaction and deliver excellent 

customer service;  strengthened our ability 

to cross-sell solutions; and implemented 

a strategic  planning process to create 

momentum into 2005. As w e  look ahead, 

ACTS Retirement~life 
Communities' corporate 
headquariers are located 
in West Point, PA. 

I ‘  

Officers 
n ofjnnnnr?  I ,  ZOOS 

U N IVEST  C O R  P O  RAT1 0 N 
O F   P E N N S Y L V A N I A  

Executive Management Group 

William S. Aichele, 
Chairnzan, President ami 
Chzef E x e c n h e  Officer 

Wallace H. Bieler, 
Senior Execntive Vice Presidetat, 
Chbf Operation Officer, 
ChLf Financial Offcer and 
Curpurate Secretary 

K. Leon htoycr, 
Seniur E.wcutive  Vice President 

Duane J. Brobst, Executive  Vice 
President, Chi$  Credit Officer 

Douglas R. Delp, 
Executive  I&  President 

Kenneth D. Hochstetler, 
E.rzcwtiia  Vice Pmiident 

Diane L. Koehler, Executiiv  Vice 
President, Chicj’Hi.rk Officer 

Ronald S. Price, 
FIwecutiue  Vice President 

Barry L, Stoltzfus, 
Executive Vice President 

Richard R. Swartley, 
Exemtivc Vice President 

George D. Terry, Jr., 
Exccutiue  Vice President 

Senior Vice Presidents 

Richard L. Boaman 

G. Brian Cooper 

Annette D. Szygiel 

Vice Presidents 

John R. Benner 

Linda C. Cahill 

Patricia S. Coleman 

Barbara J. Cornell 

Ted M. Doman 

Suzanne M. Fleischmann 

Senior Vice Presidents 

G. Jay Francis 

Richard D. Juniper 

Garry R. Kuhnle 

Mary Beth Liddle 

Mary L. Marger 

William B. Meyer 

Diane R. hloyer 

Keith B. Paich 

M. Theresa Schwartzer 

Lori L. Shelly 

Karen E. Tejkl 

Keith C. Thomas 

U N IVE ST  N A T l  O N A L  

B A N K   A N D   T R U S T   C O .  

Executive Management Group 

William S. iiichelc, Chairman 
and ChiefExeci~tive Officer 

K. Leon Moyer,  President and 
Chief Operatin8 Office. 

Wallace H. Bider, 
SenZo?, Executive Vice President, 
Chief Financial Office?, a?zd 
Corporate Seciwary 

Duane J. Brobst, ExeczLtive  Vice 
Preidcnt, Chief Credit O f f e r  

Douglas R. Delp, 
Executire  Vice Pmident 

Ronald S. Price, 
E.wczitive  T7ice President 

Barry L. Stoltzfus, 
Execntive Vice President 

George D. Terry, Jr., 
Evecntive  Vice President 

Executive Vice President 

H. Paul Lewis 

Gary E. Brown 

Aileen M. Connolly 

J. Matthew Holliday 

Kenneth L. Keller 

John T. Landes 

Rose A. Radcliff 

Stephen D. Robinson 

Vice Presidents 

Stephanie A. Bowers 

John J. Buczek 

Thomas C. Cassidy, 111 

Vernon L. Clemmer 

Gregory J. D’Angelo 

John C. Dooley 

John W.  Duerksen 

Carmella A. Faust 

James E. Fisher 

Darlene E. Grafton 

David C. Groves 

Darren G .  Johnson 

Patricia J.  Kratz 

Cynthia D. Lauterbach 

William D. Maeglin 

William F. Marks 

Teresa A. Mason 

Timothy E. Mininger 

Richard t5’.  Slabinski, Jr. 

James M. Spindler 

Raymon iM. Staley 

Timothy V. Swartley 

Jane E. Ward 

Harry A. Wenzel 

Gary S. Wolfer 

Fern M. Zepp 

OTHER  PRINCIPAL 

UNIVEST INVESTMENTS, INC. 

S U B S I D I A R I E S  U N I V E S T  

William S. Aichele, L%ail.nzail 

C O R P O R A T I O N   O F  

P E N N S Y L V A N I A  

Univest Rcalty Corporation 

Univest Reinsurance 
Corporation 

Univest Delaware, Inc. 

I Iirect o r s  
,!1  ,,/  / , ? , , l , , l ! . , ~  i.  Jilll-> 

William S. Aichele *t 
Chairman, President and  Chief 
Execzrtive Oficer,  Univert 

Corpuration ufPennqlvania; niid 

Chairman, and Chief Executive 
f)fjcev,  C?ziiwt Mationnl Rank 
and Twst Co. 
Marvin A. Andcrs *t 
Retired Chaiuman, Univest 
Curporatiun of  Pmwylvauia; 

mid Retired  Chnivmaii, Univest 

Natioizaltlank and Zust Cu. 
James 1,. Bergey *I 
PYesident and Sales M a m . e r  
Abrnm W  Regey &Suns,  Inc. 

R. I h e  Delp * 
Principal, 
R.L. De@ C? Cumpay 

Kenneth D. Hochstetlcr, President 

Darren C .  Johnson,  Vzcel+eszdent 

UNIVEST INSURANCE. INC. 

William S.  Aichele, Chnirmnn 

Kciineth D. Hochstetler, 
Pmident 

George Becker, Jr., 
Senior Vice l’mident 

Richard W. Godshall, M.D.” 
Upper Bucks Orthopaedic Associntes 
Charles H. Hoeflich *t 
Chzii-m.an Emeritus, Uwivest 

Clorpwation ufl’e?zri.c/lvanin 

Norman L. Kellcr * 
Retired Execartive  Vice 

President.  Umivest Corporation 
of  Pennsylvania 
Thomas K. Lcidy *t 
Pvesident atad  ChiefExecntive 
Officer, Ixidy’r, Inc. 

H. Ray Mininger * 
Pueside%t, 
H. Il”iini?ger C?Suu, h c .  

William G. Morral’ 

Execectitive Director. 

Morth Penn  United  Way 

Donald K. Martin, 
.%xior  Vice Pwsident 

William R. Erickson, 
Vice P’resident 

Christine 13. Lightfoot, 
Vice President 

Hervey tt’. Schofield, 
Vice Presideizt 

Gail M. Strohnieyer, 
Vice Pmidetat 

Richard Theis, 
I’ice  President 

K. Leon IMoyer t 
President and  Chief fperatiilg 
O f f e r ,  Unii7est ?Jntiunal RavLk 

and  Trust Co. 

Merrill S. Moyer * 
Retired Chairmail, Zinivest 
Corporation of  Peniirylvania; 
aizd Rctiwd Chairman, U?ziim 
National Bank nizd  Trust C u .  
Paul Gregory Shelly *t 
President, 

Shellv Enterpiser, Inc. 

John U. Young * 

Consdtnnt mid Director 
Alde@r Rolognn Co., Im. 

Margaret K. Zook O 
Executive Director, 

Soudertuii hfeunnaite Homes 

* Director of Univest Corporation of Pennsylvania 
t Director of Univest National Bank and Trust Co. 
Alternate Director of Univest Corporation of Pennsyhania 

21 

Locations 

Univest Plaza Office 
Corpovate Headquarten 
14 North Main Street 
PO Bos 64197 
Souderton, PA 18964 
1.800.660.4276 or 215.721.2400 

Univest Investments,  Inc. 
14 North Main Street 
PO Box 64197 
Souderton, PA  18964 
215.721.2112 

Univest Insurance. Inc. 
521 West Main Street 
Lansdale, PA 19446 
1.800.220.3077 

Univest Insurance,  Inc. 
(West Chester Office) 
27 South Church Street 
West Chester, PA  19382 
1.800.875.0227 

Bensalem Office 
3325 Street Road 
4 Greenwood Square 
Bensalem, PA  19020 
215.244.9200 

Buckingham Office 
Hunt Acres Center 
5006 York Road 
Holicong, PA  18928 
215.794.5916 

Center Point Office 
2960 Skippack Pike 
Worcester, PL4 19490 
610.584.8450 

Center Square Office 
Clemens Market 
1301 Skippack Pike 
Center Square, PA  19422 
610.279.3901 

Chalfont Office 
195 East Butler Avenue 
Chalfont, PA  18914 
215.996.1633 

Doylestown Office 
191 West State Strcet 
Doylestown, PA  18901 
215.348.7966 

Doylestown Cross Keys Office 
842 Korth Easton Road 
Doylestown, PA  18901 
215.348.8620 

East Greenville  Office 
321 Main Street 
East Greenville, PA  18041 
215.679.7928 

Feasterville Office 
40 East Street Road 
Feasterville, PA  19053 
215.354.0330 

Franconia Office 
500 Harleysville Pike 
Franconia, PA  18924 
215.721.0707 

Green Lane Office 
101 Walnut Street 
Green Lane, PA  18054 
215.234.4511 

Harleysville Office 
Clemens Market 
611 Main Street 
Harleysville, PA  19438 
215.256.8048 

H i l l t o w n  Supermarket  Office 
Clemens Market 
731 Route  113 
Souderton, PA  18964 
215.721.9863 

H i l l t o w n  Office 
Routes 113 & 309 
Souderton, PA  18964 
215721.2471 

Kulpsville Office 
1715 Sumncytown Pike 
Kulpsville, PA  19443 
215.368.1666 

Lansdale Area  Office 
2333 West Main Street, Suite 12 
Lansdale, PA  19446 
215.362.8835 

Lansdale East Office 
Clemens Market 
620 East Main Street 
Lansdale, PA  19446 
215.412.9750 

Line Lexington Office 
Route 309 &Line Lexington Road 
Line Lexington, PA  18932 
215.822.3314 

M i l f o r d  Office 
1950 John Fries Highway 
Milford Square, PA  18935 
215.536.4204 

Montgomery Office 
986 Bethlehem Pike 
Montgomeryville, PA  18936 
215.699.3525 

N e w  Britain Office 
Clemens Market 
202 Town Ccuter 
New Britain, PA  18901 
215.345.8259 

N e w t o w n  Office 
3 Friends Lane 
Kervtown, PA  18940 
215.504.2828 

Oxford Valley Office 
100 K. Buckstown Drive 
Suite E-205 
Langhorne, PA  19047 
215.891.0201 

Perkasie Office 
545 Constitution Avenue 
Perkasie, P.4  18944 
215.257.6607 

Corporate  Headquarters 

Univest Stock Transfer Agent 

Univest Plaza 
14 North Main Street 
P.O. Box 64197 
Souderton, Pennsylvania 18964 

Shareholders’ Meeting 

The Annual Sharcholdcrs’ Meeting 
will take place at 10:45 am., 
Tuesday,April 12,2005, in thc 
Board Room at Univest Plaza, 
14 North Main Street, 
Souderton, Pennsylvania. 

For more information on Univest 
Corporation of Pennsylvania com- 
iiion stock, please call StockTraiis, 
Inc. at 610.649.7300 or contact 
them at 44 West Lancastcr ,4veiiuc, 
A4rd~iiorc, PA  19003. You may 
also click on our invcstor relations 
link at iuww.univest.net. 

Univest Shareholder 
Information Hotline 

For more information on the 
Univest Corporation of 
Pennsylvania, plcasc call 
215.721.2434. 

Market Makers lor Univest 
Corporation of Pennsylvania 
Common Stock 

Bocnniiig & Scattergood, Iiic. 
Ferris Baker Watts, Inc. 
Hill, Thompson, Magid & Co. 
Janney Montgomery, I d C  
Knight Securities, L.P. 
Legg Mason Wood Walker, Inc. 
Moors & Cabot, Iiic. 
Ryan Beck & Co., Inc. 
Susquchanna Capital Group 

Repr 
R e x  
(Sec 
Rose 

esent 
iurcer 
urityl, 
‘ A .  Ri