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Univest Financial Corporation

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Sector Financial Services
Industry Banks - Regional
Employees 892
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FY2014 Annual Report · Univest Financial Corporation
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LOOKING AHEAD 

SHAREHOLDER INFORMATION 

EXPANDING OUR PRESENCE Through New Locations

Many years ago we identified the long-term future of Univest would be first built on 
our people, then our electronic and marketing capabilities. These three elements, and 
the way in which each was developed, are the essence of our company today. They 
also form the foundation for us to succeed tomorrow. Our electronic capabilities have 
evolved as technology advances have transformed the way we do business and how our 
customers interact with us. We are on the leading edge of technology for community 
financial organizations, constantly enabling the creative delivery of the latest in 
electronic financial information, experiences and solutions across all of our lines of 
business and subsidiaries. Today, marketing is more than a function; it is a way of life 
and an essential part of our business success. Product and service delivery has been 
redefined. We are strengthening customer interactions through multi-channel delivery 
efforts and the integration of a sales philosophy in all business units has strengthened 
our culture immeasurably. 

From one end of Univest to the other, our people are and will continue to provide 
the management and leadership for tomorrow, connecting vision with capability 
and service. Whether our customers need a banking product, insurance, wealth 
management or home loan solution, they can look to Univest and be confident that 
they will receive highly personalized service delivered by knowledgeable employees. 

To grow the business and deepen relationships, our focus in 2015 remains tied to 
three strategic priorities: 
  •  grow top line revenue 
  •  maximize efficiency and manage cost  
  •  expand and optimize the capabilities of Univest to better serve our customers  

  and communities  

We experienced many positive changes this past year and anticipate change to be rapid 
and constant as we move forward and navigate an industry in transition. Merger and 
acquisition opportunities are rising and we are in a strong, well-capitalized position to 
continue growing through strategic acquisitions. As we pursue these opportunities, we 
will remain disciplined in our acquisition approach to ensure we only move forward if 
the organization operates and serves our market or a contiguous market, is accretive to 
earnings – typically in the first full year of operation, is a cultural fit and enhances our 
capabilities by growing our solutions, expanding our service area or strengthening our 
professional expertise.

Our focused and prudent approach to business has been at the core of Univest’s 
success for 138 years. It is the reason we have been able to assist our customers 
in achieving their financial dreams while serving the needs of our four publics – 
employees, customers, shareholders and communities. Using our mission and core 
values as our guiding principles, we are poised to move forward and provide for you, 
our valued shareholders, an investment you can rely on and a company of which you 
can be proud.  

All of our employees wish to thank you for your continued support – and we look 
forward to working together to serve you and the needs of our communities in 2015 
and beyond.

Shareholders’ Meeting 
The Annual Shareholders’ Meeting will take place at 10:45 a.m., Tuesday, April 21, 2015, in the Board 

Room at Univest Plaza, 14 North Main Street, Souderton, Pennsylvania.

Univest Stock Transfer Agent 
For more information on Univest Corporation of Pennsylvania common stock, please contact Broadridge 

Corporate Issuer Solutions or visit the investor relations section at www.univest.net.

Regular Mail Communications: 

Overnight Mail Communications: 

Broadridge Corporate Issuer Solutions, Inc. 

Broadridge Corporate Issuer Solutions, Inc. 

PO Box 1342 

Brentwood, NY 11717

Phone Number: 866-321-8021 

Email Address: shareholder@broadridge.com 

Website: https://investor.broadridge.com

ATTN: IWS 

1155 Long Island Avenue 

Edgewood, NY 11717

Univest Shareholder Information Hotline 
For more information on Univest Corporation of Pennsylvania, please call 877.723.5571 or 215.721.2434.

Common Stock Information 
Traded on the NASDAQ National Market, Symbol: UVSP.

Market Makers For Univest Corporation of Pennsylvania Common Stock 
Boenning & Scattergood, Inc. 

Goldman Sachs & Co. 

Griffin Financial Group LLC 

Janney Montgomery Scott LLC 

Keefe Bruyette & Woods, Inc. 

Morgan Stanley & Co., Inc. 

UBS Securities LLC

“He gives strength to the weary and increases the power of the weak… but those 
who hope in the Lord will renew their strength. They will soar on wings like eagles; 
they will run and not grow weary, they will walk and not be faint.”  
- Isaiah 40:29, 31

Newtown Office Grand Opening  
Set for March 2015

Lehigh Valley Office Grand Opening: January 14, 2014

Groundbreaking for New Financial Center  
in Newtown: August 12, 2014

Newtown Office Grand Opening  
Set for March 2015

GROWING THE BUSINESS Through Acquisitions

MAY 31, 2012 
Completed Acquisition of 
Javers Group

JANUARY 1, 2014 
Completed Acquisition of 
Girard Partners, Ltd.

JANUARY 1, 2015 
Completed Acquisition  
of Valley Green Bank 

MAY 1, 2013 
Completed Acquisition of The  
John T. Fretz Insurance Agency

JULY 1, 2014 
Completed Acquisition of  
Sterner Insurance Associates

 
 
 
LOOKING AHEAD 

SHAREHOLDER INFORMATION 

EXPANDING OUR PRESENCE Through New Locations

Many years ago we identified the long-term future of Univest would be first built on 
our people, then our electronic and marketing capabilities. These three elements, and 
the way in which each was developed, are the essence of our company today. They 
also form the foundation for us to succeed tomorrow. Our electronic capabilities have 
evolved as technology advances have transformed the way we do business and how our 
customers interact with us. We are on the leading edge of technology for community 
financial organizations, constantly enabling the creative delivery of the latest in 
electronic financial information, experiences and solutions across all of our lines of 
business and subsidiaries. Today, marketing is more than a function; it is a way of life 
and an essential part of our business success. Product and service delivery has been 
redefined. We are strengthening customer interactions through multi-channel delivery 
efforts and the integration of a sales philosophy in all business units has strengthened 
our culture immeasurably. 

From one end of Univest to the other, our people are and will continue to provide 
the management and leadership for tomorrow, connecting vision with capability 
and service. Whether our customers need a banking product, insurance, wealth 
management or home loan solution, they can look to Univest and be confident that 
they will receive highly personalized service delivered by knowledgeable employees. 

To grow the business and deepen relationships, our focus in 2015 remains tied to 
three strategic priorities: 
  •  grow top line revenue 
  •  maximize efficiency and manage cost  
  •  expand and optimize the capabilities of Univest to better serve our customers  

  and communities  

We experienced many positive changes this past year and anticipate change to be rapid 
and constant as we move forward and navigate an industry in transition. Merger and 
acquisition opportunities are rising and we are in a strong, well-capitalized position to 
continue growing through strategic acquisitions. As we pursue these opportunities, we 
will remain disciplined in our acquisition approach to ensure we only move forward if 
the organization operates and serves our market or a contiguous market, is accretive to 
earnings – typically in the first full year of operation, is a cultural fit and enhances our 
capabilities by growing our solutions, expanding our service area or strengthening our 
professional expertise.

Our focused and prudent approach to business has been at the core of Univest’s 
success for 138 years. It is the reason we have been able to assist our customers 
in achieving their financial dreams while serving the needs of our four publics – 
employees, customers, shareholders and communities. Using our mission and core 
values as our guiding principles, we are poised to move forward and provide for you, 
our valued shareholders, an investment you can rely on and a company of which you 
can be proud.  

All of our employees wish to thank you for your continued support – and we look 
forward to working together to serve you and the needs of our communities in 2015 
and beyond.

Shareholders’ Meeting 
The Annual Shareholders’ Meeting will take place at 10:45 a.m., Tuesday, April 21, 2015, in the Board 

Room at Univest Plaza, 14 North Main Street, Souderton, Pennsylvania.

Univest Stock Transfer Agent 
For more information on Univest Corporation of Pennsylvania common stock, please contact Broadridge 

Corporate Issuer Solutions or visit the investor relations section at www.univest.net.

Regular Mail Communications: 

Overnight Mail Communications: 

Broadridge Corporate Issuer Solutions, Inc. 

Broadridge Corporate Issuer Solutions, Inc. 

PO Box 1342 

Brentwood, NY 11717

Phone Number: 866-321-8021 

Email Address: shareholder@broadridge.com 

Website: https://investor.broadridge.com

ATTN: IWS 

1155 Long Island Avenue 

Edgewood, NY 11717

Univest Shareholder Information Hotline 
For more information on Univest Corporation of Pennsylvania, please call 877.723.5571 or 215.721.2434.

Common Stock Information 
Traded on the NASDAQ National Market, Symbol: UVSP.

Market Makers For Univest Corporation of Pennsylvania Common Stock 
Boenning & Scattergood, Inc. 

Goldman Sachs & Co. 

Griffin Financial Group LLC 

Janney Montgomery Scott LLC 

Keefe Bruyette & Woods, Inc. 

Morgan Stanley & Co., Inc. 

UBS Securities LLC

“He gives strength to the weary and increases the power of the weak… but those 
who hope in the Lord will renew their strength. They will soar on wings like eagles; 
they will run and not grow weary, they will walk and not be faint.”  
- Isaiah 40:29, 31

Newtown Office Grand Opening  
Set for March 2015

Lehigh Valley Office Grand Opening: January 14, 2014

Groundbreaking for New Financial Center  
in Newtown: August 12, 2014

Newtown Office Grand Opening  
Set for March 2015

GROWING THE BUSINESS Through Acquisitions

MAY 31, 2012 
Completed Acquisition of 
Javers Group

JANUARY 1, 2014 
Completed Acquisition of 
Girard Partners, Ltd.

JANUARY 1, 2015 
Completed Acquisition  
of Valley Green Bank 

MAY 1, 2013 
Completed Acquisition of The  
John T. Fretz Insurance Agency

JULY 1, 2014 
Completed Acquisition of  
Sterner Insurance Associates

 
 
 
2014 FINANCIAL PERFORMANCE

At December 31, (Dollars in thousands)

2014

              2013      

2012

Cash and interest-earning deposits .............................................................
Investment securities .......................................................................................
Net loans and leases ........................................................................................
Other assets ........................................................................................................
Total assets .........................................................................................................

$       38,565 
368,630
 1,605,963 
 222,163 
$  2,235,321 

$         69,169  
         402,284   
      1,516,990 
         203,116  
$     2,191,559 

$        146,112
499,579 
1,457,116 
202,034  
$     2,304,841 

Deposits ...............................................................................................................
Borrowings .........................................................................................................
Other liabilities ...................................................................................................
Total liabilities .....................................................................................................
Shareholders’ equity ........................................................................................
Total liabilities and shareholders’ equity .....................................................

 $  1,861,341 
41,974 
 47,452 
 1,950,767 
 284,554
 $  2,235,321 

$   1,844,498 
           37,256  
          29,299 
      1,911,053 
        280,506 
$     2,191,559 

$    1,865,333 
117,276 
37,955      
2,020,564 
284,277 
$    2,304,841

For the years ended December 31,
(Dollars in thousands, except share and per share data)

2014

              2013         

2012

Interest income ...................................................................................................
Interest expense ................................................................................................. 
Net-interest income ...........................................................................................
Provision for loan and lease losses ...............................................................
Net-interest income after provision for loan and lease losses ..............
Non-interest income ..........................................................................................
Non-interest expense ........................................................................................
Net income before income taxes ...................................................................
Income taxes .......................................................................................................
Net income ..........................................................................................................

        $        75,885 
3,996
 71,889
 3,607 
 68,282 
 48,651 
 87,254
 29,679 
 7,448 
$         22,231

$        77, 579  
            5,117 
          72,462 
          11,228 
          61,234 
          46,784  
          81,133  
          26,885  
            5,696    
$          21,189  

$        80,654 
8,174 
 72,480 
 10,035
 62,445 
 40,260 
 76,282 
26,423
5,551 
 $          20,872 

Book value per share ........................................................................................
Net income per share:

Basic ......................................................................................................
Diluted ...................................................................................................
Dividends declared per share .........................................................................

$          17.54 

$          17.22  

$          16.95 

 1.37
 1.36 
 0.80

              1.28  
              1.27  
              0.80    

 1.25 
 1.24 
 0.80 

Weighted average shares outstanding ........................................................
Period end shares outstanding .......................................................................

 16,234,959 
16,221,607

   16,605,232  
   16,287,812  

 16,761,184 
 16,770,232

Commercial Loans

Consumer Loans

Residential Real Estate

Lease Financings

Non-interest income

Net-interest income

$100,000

$80,000

$60,000

$40,000

$20,000

$-

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000

$-

 $22,500

$22,000

$21,500

$21,000

$20,500

$20,000

$1.38  
$1.36  
$1.34  
$1.32  
$1.30  
$1.28  
$1.26  
$1.24 
$1.22 
$1.20 
$1.18

‘12

‘14
‘13
Loan and Lease Growth
(in Thousands)

‘12

‘13
Total Revenue
(in Thousands)

‘14

2
7
8
,
0
2
$

‘12

9
8
1
,
1
2
$

‘13
Net Income
‘11
(in Thousands)

‘12

1
3
2
,
2
2
$

‘14

4
2
1
$

.

7
2

.

1
$

6
3

.

1
$

‘14
‘13
‘12
Diluted Earnings Per Share

‘12

‘11

•  Univest Investments and our Wealth Management businesses achieved strong organic growth, 
benefiting from the lower interest rate environment and consumers seeking more attractive 
investment alternatives. 

•  Wealth Management also benefited from the Girard Partners, Ltd. acquisition which added more 
than $500 million in assets under management, growing Univest’s total assets under management 
to more than $3.0 billion and further strengthening our advisory capabilities. Girard Partners, which 
began operating as A Univest Wealth Management Company, continued to grow and was accretive 
to earnings in its first year. Kevin B. Norris, President of Girard Partners, Ltd. was also appointed 
President of Univest Wealth Management in July 2014.

•  Our definitive agreement to purchase Valley Green Bank, which was approved in December 

and became effective January 1, 2015, added more than $425 million in assets to our balance 
sheet. Acquiring Valley Green Bank provides us with a presence in the fast-growing Philadelphia 
marketplace and gives us access to an expanded customer base to sell our complete array of financial 
services. While the acquisition will increase our revenue from core banking, we are confident in our 
ability to grow our non-banking revenue at an accelerated pace as well. This balanced growth will 
help us achieve our goal of 60% of our revenue coming from the core banking operations and 40% 
coming from our other financial operations. 

•  All three of the acquisitions we completed from January 1, 2014 through January 1, 2015 brought 

immediate growth. Yet, what is most promising, is that each of these entities has significant potential 
to achieve solid organic growth both in top line revenue and net income for years to come.

•  We have chosen to retain the strong brand identity for two of our most recent acquisitions as we see 
value in the brand equity each acquired entity has established in the markets it serves. Our integrated 
brand for both entities seen below has been well received.

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000
$-

7
5
8
3
8
$

,

4
9
9

,

5
0
1
$

0
6
4

,

8
1
1
$

$3,500,000

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000
$-

1
4
9

,

1
2
4

,

2
$

,

9
8
7
2
4
6
2
$

,

,

6
4
1
7
5
0
3
$

,

‘12

‘13
Equipment Finance Outstandings
(in Thousands)

‘14

‘14

‘13
‘12
Assets under Management  
and Supervision
(in Thousands)

Univest Corporation of Pennsylvania 
Listing as of January 1, 2015

Senior Leadership Team

Jeffrey M. Schweitzer 
President and Chief Executive Officer

Michael S. Keim 
Senior Executive Vice President and Chief 
Financial Officer

Duane J. Brobst 
Senior Executive Vice President and Chief  
Risk Officer

Hugh W. Connelly 
President, Univest Capital, Inc.

Ronald R. Flaherty 
President, Univest Insurance, Inc.

Jay R. Goldstein 
President, Valley Green Bank Division

Edward D. Hughes 
President, Mortgage Banking

Philip C. Jackson 
President, Corporate Banking

Kevin B. Norris 
President, Univest Wealth Management

Louis P. Spinelli 
President, Consumer Banking

Eric W. Conner 
Executive Vice President and Chief Technology Officer

M. Theresa Schwartzer 
Executive Vice President and Director of Human 
Resources

Annette D. Szygiel 
Executive Vice President and Chief Experience Officer

Board of Directors 
Listing as of January 1, 2015

William S. Aichele *† 
Chairman of Univest Corporation of Pennsylvania 
and of Univest Bank and Trust Co.; Retired President 
and CEO of Univest Corporation of Pennsylvania 
Douglas C. Clemens* 
President, Clemens Food Group

R. Lee Delp*† 
Principal, R.L. Delp & Company

Jay R. Goldstein* 
President, Valley Green Bank Division

H. Paul Lewis*† 
Vice President and Sales Agent, Bucks County  
Commercial Realty, Inc.; Retired Executive  
Vice President, Univest Bank and Trust Co.

William G. Morral, CPA* 
Accountant and Financial Consultant; Former Senior 
Vice President and Chief Financial Officer, Moyer 
Packing Company

K. Leon Moyer*† 
Retired President and CEO, Univest Bank and Trust Co.

Thomas Scannapieco* 
President and CEO, Scannapiecco Development  
Corporation

Mark A. Schlosser* 
Secretary/Treasurer, Schlosser Steel, Inc.

Jeffrey M. Schweitzer*† 
President and CEO, Univest Corporation of  
Pennsylvania, Univest Bank and Trust Co.

P. Gregory Shelly*† 
President, Shellys US LBM LLC

Michael L. Turner* 
Partner/Attorney, Marshall, Dennehey, Warner,  
Coleman & Goggin

Margaret K. Zook* 
Board Chair, The Penn Foundation; Director of Church 
and Community Relations, Living Branches

*  Director of Univest Corporation of Pennsylvania
†  Director of Univest Bank and Trust Co.

Other Wholly-Owned Subsidiaries

Univest Bank and Trust Co. 
Univest Capital, Inc.  
Univest Insurance, Inc.  
Univest Investments, Inc.  
Allied Benefits Group, LLC 
Delview, Inc. 
Girard Partners, Ltd. 
TCG Investment Advisory, Inc.

Please visit univest.net for a complete list of locations for Univest Corporation and our subsidiaries.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INTEGRATION HIGHLIGHTS  Steady Progress Towards Our Vision

Over the last 15 years, one of our strategies has been to expand in areas that complement our traditional 
banking roots and business model to become a comprehensive financial solutions provider.  Our vision is 
clear - we are committed to becoming “the best integrated financial solutions provider in the market.”  As 
a result, we have remained focused on adding other financial operations to diversify our earnings stream by 
providing additional sources of non-interest income.  

The two acquisitions we completed in 2014 – Girard Partners, Ltd. and Sterner Insurance Associates – 
were directly tied to our integrated vision.  We realize that to achieve our vision our role must be to help 
customers secure a broad range of financial solutions and information that will accommodate their long-
term financial needs.  Being in a highly-commoditized business, we also realize that to compete successfully 
we must continue to strive for excellence by providing personalized and innovative customer experiences 
balanced with solutions delivered through the latest technology.  

The increased performance of our fee-generating lines of business was the result of both organic growth 
and growth through acquisition. Here are several highlights of our integrated successes in 2014.

•  Our diversified businesses contributed $45.7 million in revenue and $13.7 million in pre-tax 
income, representing 38.0% and 46.2% of our total revenue and pre-tax income, respectively.

•  Univest Capital, Inc. benefited from stable margins and strong credit performance throughout 
2014, growing its overall level of equipment financing by $12.5 million from December 2013.

•  Univest Insurance continued to benefit from the May 1, 2013 acquisition of The John T. Fretz 

Insurance Agency, Inc., and also experienced significant growth from the July 1, 2014 acquisition 
of Sterner Insurance Associates. Sterner Insurance Associates marks Univest’s eighth insurance 
acquisition since 1999.  

•  Sterner Insurance Associates, which now operates under the Univest Insurance brand, brought 

Univest a significant insurance presence in the Lehigh Valley in addition to already being accretive 
to earnings within the first six months.  The Lehigh Valley insurance team, led by Alan Sterner – 
founder and former President and CEO of Sterner Insurance Associates – added more than $28 
million of written premium to our book of business.

•  Since we started our Mortgage Banking business in 2008, it has contributed significant revenue 

as a result of the attractive rate environment which fueled strong refinancing activity in 2012 and 
2013.  In 2014, the higher interest rate environment decreased refinance volume and purchase 
volume remained below historical norms. However, we saw a resurgence of activity and pipeline 
growth in our Mortgage Banking area during the second half of the year as we recruited several high 
producing loan consultants.  The significant drop in interest rates at year end also contributed to the 
growth in our loan pipeline, which ended the year at its highest level in more than a year.

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000

$-

‘12

‘13
Insurance  Premiums Outstanding
(in Thousands)

‘14

Benefits

Personal

Commercial

$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$-

1
0
8

,

4
0
6
$

1
9
8

,

1
5
7
$

5
3
8

,

6
9
7
$

‘14
‘13
‘12
Loans Serviced for Others
(in Thousands)

To our family OF SHAREHOLDERS, CUSTOMERS AND EMPLOYEES:

By every measure, 2014 was a successful year for Univest Corporation of Pennsylvania. Despite 
a slow start to the year, as a result of the harsh winter, confidence in the economy grew and 
brought with it opportunities for Univest to welcome new relationships and invest in the 
business for long-term success. We reported net income of $22.2 million for the year, a 5% 
increase from $21.2 million in 2013. 

The year 2014 could be recorded as a year of change and rapid growth through acquisition for 
the Corporation. We completed two strategic acquisitions tied to Univest Wealth Management 
and Univest Insurance to further reduce our reliance on net interest income, the traditional 
revenue source for banks. During the fourth quarter, we obtained all of the necessary approvals 
to complete a third acquisition, which closed January 1, 2015, to acquire Valley Green Bank. 
This acquisition is the most notable transaction as it will expand our service area to the growing 
Philadelphia marketplace and fuel future organic growth for our non-banking operations. 

During the year we also opened new offices, elevated our brand through multi-channel marketing 
and communications initiatives, invested in talent to strengthen our sales efforts, implemented 
changes to maximize efficiency, and continued to be a good corporate citizen by supporting our 
local communities. 

William S. Aichele, Jeffrey M. Schweitzer

We are pleased with all of our achievements, most of which were made possible by the determined efforts of our employees.  
Our actions have put Univest in a better position to serve our growing market, strengthen our franchise and enhance shareholder 
value. We are determined to continue to differentiate Univest in the competitive marketplace we serve by delivering superior 
service, helping our customers remain safe and secure, serving attractive market niches, adding high-value products and convenience 
solutions and growing our revenue streams so we can continue to pay consistent dividends to our valued shareholders.

Our success and commitment to the communities we serve goes well beyond our financial solutions. For 138 years, we have 
fostered a work environment that encourages employees to become involved in their community. In 2014, we continued that 
tradition and increased awareness of our “Committed to Local” giving program. As a company, we gave back more than $1.2 
million dollars to local nonprofit organizations and our employees volunteered more than 15,500 hours. 

Throughout our rich history, we have been blessed with strong leaders on our board, on our senior leadership team and across the 
organization. This past July, K. Leon Moyer, President and CEO of Univest Bank and Trust Co., announced his retirement effective 
January 1, 2015. Leon was one of our longest tenured employees, dedicating 44 years of service to Univest. His loyalty and strategic 
contributions helped Univest evolve into a strong, stable organization. We want to recognize and thank Leon for his passion, 
leadership and service to Univest and our community. We are pleased to offer our congratulations rather than say farewell as Leon 
will continue to share his expertise on the Board of Directors for both Univest Corporation and Univest Bank and Trust Co.

Effective January 1, 2015, we also welcomed two new members to Univest Corporation’s Board of Directors. Jay R. Goldstein, 
former President and Chief Executive Officer of Valley Green Bank, was appointed to the board in addition to remaining in his 
role as President of the Valley Green Bank Division. Michael L. Turner, one of the founders of Valley Green Bank and a Valley 
Green Bank board member prior to the acquisition, was also appointed. We are delighted to have Jay and Michael’s expertise and 
leadership to help us continue to move Univest forward.

As you review the 2014 Annual Report, we trust you will be pleased with our accomplishments and plans for continued growth 
and stability. Univest is operating from a position of strength and therefore we are confident our future is bright. We know the 
strength of our integrated business coupled with the talents of our capable and motivated employees will drive our performance 
and enable us to become a premiere financial solutions provider. On behalf of the entire Univest family, thank you for your 
support and investment.

Sincerely,

William S. Aichele 
Chairman 

Jeffrey M. Schweitzer 
President and Chief Executive Officer

 
 
 
 
 
 
 
 
 
 
 
 
 
2014 HIGHLIGHTS  
Growing the Business | Building our Brand  | Strengthening our Connections & Communities
Our strong performance in 2014 is not tied to one area of our business. As we move forward towards our 
vision, balanced growth and contributions across our entire network is most important. Contributions 
from all areas of the company – front line sales to back office support – enabled us to achieve our increased 
earnings and strong performance compared to our peers. Together, we’ve achieved the following significant 
milestones, positioning us well to build upon our momentum and achieve steady and stable growth as we 
move forward.

•  Improvements in the economy were felt locally as borrowing demand started to increase consistently 

throughout the year. Our loan portfolio increased $85.1 million from December 2013. 

•  Deposits increased $16.8 million from December 2013 primarily in demand deposits. We continue 
to focus on growing demand deposits by promoting awareness of our suite of convenience features 
available both online and via our mobile app.

•  We continued to improve our asset quality, with a $5.9 million reduction in non-accrual loans and a 

$9 million reduction in non-performing assets, respectively from December 31, 2013.

•  In addition to locations we added through acquisitions, there were two notable efforts to enhance 
the franchise and better serve our communities. The first was the grand opening of our Lehigh 
Valley Regional Office on January 14. This new 10,000-square-foot facility houses employees from 
corporate banking, mortgage banking, wealth management and equipment financing. On August 
12, we broke ground on a new financial center in Newtown, Bucks County. This facility is the first 
new model we are introducing to the marketplace that focuses on a customer experience that delivers 
highly personalized service and leading edge technology solutions. We opened the new financial 
center to customers on February 2, 2015.

•  Improving our efficiency ratio remained an area of focus throughout 2014. In several areas of 

the company we implemented positive change, introduced new systems and refined processes to 
maximize efficiency and reduce costs going forward. Most notably, we outsourced our core bank 
operating system to Jack Henry, which not only made us more efficient but also significantly 
enhanced our disaster recovery capabilities.

 •  Our marketing strategy continued to evolve as demand for digital and mobile content increased 
among consumers online. By complementing traditional mass advertising channels with digital, 
social and online advertising, we’ve further built our company brand, optimized our targeting 
capabilities, improved campaign success and increased lead generation across our integrated 
platform of solutions.

•  Along with building our convenience solutions, Univest also got more social in 2014 to strengthen 

connections with our customers, employees and communities. We introduced our blog – My 
Univest, established two Twitter handles and significantly grew engagement with fans on Facebook, 
YouTube and LinkedIn. Our growing social success earned us recognition by the Independent 
Community Bankers Association as one of the top 50 community bank leaders in social media.

•  Univest continued our support of the neighborhoods we serve by participating in 99 community 
events. Through our financial literacy program, we educated more than 3,500 students. Buck 
and Penny, our eaglet mascots, continued to generate excitement at events and in schools as we 
educated local youth about the importance of saving and managing money. 

•  Throughout the year, financial institutions were faced with a rapid rise in fraud. Univest responded 

by making investments to enhance our risk management capabilities in tandem with aligning  
our operations team to address potential risks and compromises to our system. These changes  
have brought Univest a significant level of protection and enhanced readiness to cope with  
a regional disaster.

Thank You FOR 44 REWARDING YEARS

The New Year brought a major change for me and my family as I started my retirement after 44 years 
of service to Univest Corporation. Time has a way of moving very rapidly and often it seems these 
years have gone by with surprising speed. Since I first became a Univest employee, many things have 
changed in our industry. We navigated through an ever-changing regulatory environment that in some 
instances helped us grow to become “more than a bank,” while others brought increased costs and new 
requirements. We weathered varying economic cycles by remaining disciplined and working hard to 
evolve the business and position Univest as a leading financial services organization. Our expansion into 
new markets and lines of business has grown significantly. Today, we are in a position to better serve our 
customers and communities with comprehensive financial solutions. 

To the extent I have been successful, I owe a collective thanks to many individuals who have given me 
a bountiful number of opportunities. It has been a tremendously gratifying experience and a privilege. I 
did not just have colleagues and customers, but rather friendships that grew over the years. I believe our 
greatest asset as an organization is our employees. 

I have learned from many of them while also having the pleasure of mentoring several. Univest has a unique 
corporate culture highlighted by unwavering ethical business standards and strong ties to community, faith and 
family. It has been a home away from home for me which is why it was easy to dedicate my career to one 
incredible company.

While this chapter of my life is ending, I have enjoyed every opportunity afforded to me and will never forget 
the experiences that shaped me personally and professionally. Thank you for helping to make my 44-year career 
rewarding and memorable. As I begin this next phase, I am excited to remain connected through my role on the 
Board of Directors and continued service to our community. 

Sincerely,

K. Leon Moyer

2014 HIGHLIGHTS  
Growing the Business | Building our Brand  | Strengthening our Connections & Communities
Our strong performance in 2014 is not tied to one area of our business. As we move forward towards our 
vision, balanced growth and contributions across our entire network is most important. Contributions 
from all areas of the company – front line sales to back office support – enabled us to achieve our increased 
earnings and strong performance compared to our peers. Together, we’ve achieved the following significant 
milestones, positioning us well to build upon our momentum and achieve steady and stable growth as we 
move forward.

•  Improvements in the economy were felt locally as borrowing demand started to increase consistently 

throughout the year. Our loan portfolio increased $85.1 million from December 2013. 

•  Deposits increased $16.8 million from December 2013 primarily in demand deposits. We continue 
to focus on growing demand deposits by promoting awareness of our suite of convenience features 
available both online and via our mobile app.

•  We continued to improve our asset quality, with a $5.9 million reduction in non-accrual loans and a 

$9 million reduction in non-performing assets, respectively from December 31, 2013.

•  In addition to locations we added through acquisitions, there were two notable efforts to enhance 
the franchise and better serve our communities. The first was the grand opening of our Lehigh 
Valley Regional Office on January 14. This new 10,000-square-foot facility houses employees from 
corporate banking, mortgage banking, wealth management and equipment financing. On August 
12, we broke ground on a new financial center in Newtown, Bucks County. This facility is the first 
new model we are introducing to the marketplace that focuses on a customer experience that delivers 
highly personalized service and leading edge technology solutions. We opened the new financial 
center to customers on February 2, 2015.

•  Improving our efficiency ratio remained an area of focus throughout 2014. In several areas of 

the company we implemented positive change, introduced new systems and refined processes to 
maximize efficiency and reduce costs going forward. Most notably, we outsourced our core bank 
operating system to Jack Henry, which not only made us more efficient but also significantly 
enhanced our disaster recovery capabilities.

 •  Our marketing strategy continued to evolve as demand for digital and mobile content increased 
among consumers online. By complementing traditional mass advertising channels with digital, 
social and online advertising, we’ve further built our company brand, optimized our targeting 
capabilities, improved campaign success and increased lead generation across our integrated 
platform of solutions.

•  Along with building our convenience solutions, Univest also got more social in 2014 to strengthen 

connections with our customers, employees and communities. We introduced our blog – My 
Univest, established two Twitter handles and significantly grew engagement with fans on Facebook, 
YouTube and LinkedIn. Our growing social success earned us recognition by the Independent 
Community Bankers Association as one of the top 50 community bank leaders in social media.

•  Univest continued our support of the neighborhoods we serve by participating in 99 community 
events. Through our financial literacy program, we educated more than 3,500 students. Buck 
and Penny, our eaglet mascots, continued to generate excitement at events and in schools as we 
educated local youth about the importance of saving and managing money. 

•  Throughout the year, financial institutions were faced with a rapid rise in fraud. Univest responded 

by making investments to enhance our risk management capabilities in tandem with aligning  
our operations team to address potential risks and compromises to our system. These changes  
have brought Univest a significant level of protection and enhanced readiness to cope with  
a regional disaster.

Thank You FOR 44 REWARDING YEARS

The New Year brought a major change for me and my family as I started my retirement after 44 years 
of service to Univest Corporation. Time has a way of moving very rapidly and often it seems these 
years have gone by with surprising speed. Since I first became a Univest employee, many things have 
changed in our industry. We navigated through an ever-changing regulatory environment that in some 
instances helped us grow to become “more than a bank,” while others brought increased costs and new 
requirements. We weathered varying economic cycles by remaining disciplined and working hard to 
evolve the business and position Univest as a leading financial services organization. Our expansion into 
new markets and lines of business has grown significantly. Today, we are in a position to better serve our 
customers and communities with comprehensive financial solutions. 

To the extent I have been successful, I owe a collective thanks to many individuals who have given me 
a bountiful number of opportunities. It has been a tremendously gratifying experience and a privilege. I 
did not just have colleagues and customers, but rather friendships that grew over the years. I believe our 
greatest asset as an organization is our employees. 

I have learned from many of them while also having the pleasure of mentoring several. Univest has a unique 
corporate culture highlighted by unwavering ethical business standards and strong ties to community, faith and 
family. It has been a home away from home for me which is why it was easy to dedicate my career to one 
incredible company.

While this chapter of my life is ending, I have enjoyed every opportunity afforded to me and will never forget 
the experiences that shaped me personally and professionally. Thank you for helping to make my 44-year career 
rewarding and memorable. As I begin this next phase, I am excited to remain connected through my role on the 
Board of Directors and continued service to our community. 

Sincerely,

K. Leon Moyer

INTEGRATION HIGHLIGHTS  Steady Progress Towards Our Vision

Over the last 15 years, one of our strategies has been to expand in areas that complement our traditional 
banking roots and business model to become a comprehensive financial solutions provider.  Our vision is 
clear - we are committed to becoming “the best integrated financial solutions provider in the market.”  As 
a result, we have remained focused on adding other financial operations to diversify our earnings stream by 
providing additional sources of non-interest income.  

The two acquisitions we completed in 2014 – Girard Partners, Ltd. and Sterner Insurance Associates – 
were directly tied to our integrated vision.  We realize that to achieve our vision our role must be to help 
customers secure a broad range of financial solutions and information that will accommodate their long-
term financial needs.  Being in a highly-commoditized business, we also realize that to compete successfully 
we must continue to strive for excellence by providing personalized and innovative customer experiences 
balanced with solutions delivered through the latest technology.  

The increased performance of our fee-generating lines of business was the result of both organic growth 
and growth through acquisition. Here are several highlights of our integrated successes in 2014.

•  Our diversified businesses contributed $45.7 million in revenue and $13.7 million in pre-tax 
income, representing 38.0% and 46.2% of our total revenue and pre-tax income, respectively.

•  Univest Capital, Inc. benefited from stable margins and strong credit performance throughout 
2014, growing its overall level of equipment financing by $12.5 million from December 2013.

•  Univest Insurance continued to benefit from the May 1, 2013 acquisition of The John T. Fretz 

Insurance Agency, Inc., and also experienced significant growth from the July 1, 2014 acquisition 
of Sterner Insurance Associates. Sterner Insurance Associates marks Univest’s eighth insurance 
acquisition since 1999.  

•  Sterner Insurance Associates, which now operates under the Univest Insurance brand, brought 

Univest a significant insurance presence in the Lehigh Valley in addition to already being accretive 
to earnings within the first six months.  The Lehigh Valley insurance team, led by Alan Sterner – 
founder and former President and CEO of Sterner Insurance Associates – added more than $28 
million of written premium to our book of business.

•  Since we started our Mortgage Banking business in 2008, it has contributed significant revenue 

as a result of the attractive rate environment which fueled strong refinancing activity in 2012 and 
2013.  In 2014, the higher interest rate environment decreased refinance volume and purchase 
volume remained below historical norms. However, we saw a resurgence of activity and pipeline 
growth in our Mortgage Banking area during the second half of the year as we recruited several high 
producing loan consultants.  The significant drop in interest rates at year end also contributed to the 
growth in our loan pipeline, which ended the year at its highest level in more than a year.

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000

$-

‘12

‘13
Insurance  Premiums Outstanding
(in Thousands)

‘14

Benefits

Personal

Commercial

$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$-

1
0
8

,

4
0
6
$

1
9
8

,

1
5
7
$

5
3
8

,

6
9
7
$

‘14
‘13
‘12
Loans Serviced for Others
(in Thousands)

To our family OF SHAREHOLDERS, CUSTOMERS AND EMPLOYEES:

By every measure, 2014 was a successful year for Univest Corporation of Pennsylvania. Despite 
a slow start to the year, as a result of the harsh winter, confidence in the economy grew and 
brought with it opportunities for Univest to welcome new relationships and invest in the 
business for long-term success. We reported net income of $22.2 million for the year, a 5% 
increase from $21.2 million in 2013. 

The year 2014 could be recorded as a year of change and rapid growth through acquisition for 
the Corporation. We completed two strategic acquisitions tied to Univest Wealth Management 
and Univest Insurance to further reduce our reliance on net interest income, the traditional 
revenue source for banks. During the fourth quarter, we obtained all of the necessary approvals 
to complete a third acquisition, which closed January 1, 2015, to acquire Valley Green Bank. 
This acquisition is the most notable transaction as it will expand our service area to the growing 
Philadelphia marketplace and fuel future organic growth for our non-banking operations. 

During the year we also opened new offices, elevated our brand through multi-channel marketing 
and communications initiatives, invested in talent to strengthen our sales efforts, implemented 
changes to maximize efficiency, and continued to be a good corporate citizen by supporting our 
local communities. 

William S. Aichele, Jeffrey M. Schweitzer

We are pleased with all of our achievements, most of which were made possible by the determined efforts of our employees.  
Our actions have put Univest in a better position to serve our growing market, strengthen our franchise and enhance shareholder 
value. We are determined to continue to differentiate Univest in the competitive marketplace we serve by delivering superior 
service, helping our customers remain safe and secure, serving attractive market niches, adding high-value products and convenience 
solutions and growing our revenue streams so we can continue to pay consistent dividends to our  
valued shareholders.

Our success and commitment to the communities we serve goes well beyond our financial solutions. For 138 years, we have 
fostered a work environment that encourages employees to become involved in their community. In 2014, we continued that 
tradition and increased awareness of our “Committed to Local” giving program. As a company, we gave back more than $1.2 
million dollars to local nonprofit organizations and our employees volunteered more than 15,500 hours. 

Throughout our rich history, we have been blessed with strong leaders on our board, on our senior leadership team and across the 
organization. This past July, K. Leon Moyer, President and CEO of Univest Bank and Trust Co., announced his retirement effective 
January 1, 2015. Leon was one of our longest tenured employees, dedicating 44 years of service to Univest. His loyalty and strategic 
contributions helped Univest evolve into a strong, stable organization. We want to recognize and thank Leon for his passion, 
leadership and service to Univest and our community. We are pleased to offer our congratulations rather than say farewell as Leon 
will continue to share his expertise on the Board of Directors for both Univest Corporation and Univest Bank and Trust Co.

Effective January 1, 2015, we also welcomed two new members to Univest Corporation’s Board of Directors. Jay R. Goldstein, 
former President and Chief Executive Officer of Valley Green Bank, was appointed to the board in addition to remaining in his 
role as President of the Valley Green Bank Division. Michael L. Turner, one of the founders of Valley Green Bank and a Valley 
Green Bank board member prior to the acquisition, was also appointed. We are delighted to have Jay and Michael’s expertise and 
leadership to help us continue to move Univest forward.

As you review the 2014 Annual Report, we trust you will be pleased with our accomplishments and plans for continued growth 
and stability. Univest is operating from a position of strength and therefore we are confident our future is bright. We know the 
strength of our integrated business coupled with the talents of our capable and motivated employees will drive our performance 
and enable us to become a premiere financial solutions provider. On behalf of the entire Univest family, thank you for your 
support and investment.

Sincerely,

William S. Aichele 
Chairman 

Jeffrey M. Schweitzer 
President and Chief Executive Officer

 
 
 
 
 
 
 
 
 
 
 
 
 
2014 FINANCIAL PERFORMANCE

At December 31, (Dollars in thousands)

2014

              2013      

2012

Cash and interest-earning deposits .............................................................
Investment securities .......................................................................................
Net loans and leases ........................................................................................
Other assets ........................................................................................................
Total assets .........................................................................................................

$       38,565 
368,630
 1,605,963 
 222,163 
$  2,235,321 

$         69,169  
         402,284   
      1,516,990 
         203,116  
$     2,191,559 

$        146,112
499,579 
1,457,116 
202,034  
$     2,304,841 

Deposits ...............................................................................................................
Borrowings .........................................................................................................
Other liabilities ...................................................................................................
Total liabilities .....................................................................................................
Shareholders’ equity ........................................................................................
Total liabilities and shareholders’ equity .....................................................

 $  1,861,341 
41,974 
 47,452 
 1,950,767 
 284,554
 $  2,235,321 

$   1,844,498 
           37,256  
          29,299 
      1,911,053 
        280,506 
$     2,191,559 

$    1,865,333 
117,276 
37,955      
2,020,564 
284,277 
$    2,304,841

For the years ended December 31,
(Dollars in thousands, except share and per share data)

2014

              2013         

2012

Interest income ...................................................................................................
Interest expense ................................................................................................. 
Net-interest income ...........................................................................................
Provision for loan and lease losses ...............................................................
Net-interest income after provision for loan and lease losses ..............
Non-interest income ..........................................................................................
Non-interest expense ........................................................................................
Net income before income taxes ...................................................................
Income taxes .......................................................................................................
Net income ..........................................................................................................

        $        75,885 
3,996
 71,889
 3,607 
 68,282 
 48,651 
 87,254
 29,679 
 7,448 
$         22,231

$        77, 579  
            5,117 
          72,462 
          11,228 
          61,234 
          46,784  
          81,133  
          26,885  
            5,696    
$          21,189  

$        80,654 
8,174 
 72,480 
 10,035
 62,445 
 40,260 
 76,282 
26,423
5,551 
 $          20,872 

Book value per share ........................................................................................
Net income per share:

Basic ......................................................................................................
Diluted ...................................................................................................
Dividends declared per share .........................................................................

$          17.54 

$          17.22  

$          16.95 

 1.37
 1.36 
 0.80

              1.28  
              1.27  
              0.80    

 1.25 
 1.24 
 0.80 

Weighted average shares outstanding ........................................................
Period end shares outstanding .......................................................................

 16,234,959 
16,221,607

   16,605,232  
   16,287,812  

 16,761,184 
 16,770,232

Commercial Loans

Consumer Loans

Residential Real Estate

Lease Financings

Non-interest income

Net-interest income

$100,000

$80,000

$60,000

$40,000

$20,000

$-

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000

$-

 $22,500

$22,000

$21,500

$21,000

$20,500

$20,000

$1.38  
$1.36  
$1.34  
$1.32  
$1.30  
$1.28  
$1.26  
$1.24 
$1.22 
$1.20 
$1.18

‘12

‘14
‘13
Loan and Lease Growth
(in Thousands)

‘12

‘13
Total Revenue
(in Thousands)

‘14

2
7
8
,
0
2
$

‘12

9
8
1
,
1
2
$

‘13
Net Income
‘11
(in Thousands)

‘12

1
3
2
,
2
2
$

‘14

4
2
.
1
$

7
2
.
1
$

6
3
.
1
$

‘14
‘13
‘12
Diluted Earnings Per Share

‘12

‘11

•  Univest Investments and our Wealth Management businesses achieved strong organic growth, 
benefiting from the lower interest rate environment and consumers seeking more attractive 
investment alternatives. 

•  Wealth Management also benefited from the Girard Partners, Ltd. acquisition which added more 
than $500 million in assets under management, growing Univest’s total assets under management 
to more than $3.0 billion and further strengthening our advisory capabilities. Girard Partners, which 
began operating as A Univest Wealth Management Company, continued to grow and was accretive 
to earnings in its first year. Kevin B. Norris, President of Girard Partners, Ltd. was also appointed 
President of Univest Wealth Management in July 2014.

•  Our definitive agreement to purchase Valley Green Bank, which was approved in December 

and became effective January 1, 2015, added more than $425 million in assets to our balance 
sheet. Acquiring Valley Green Bank provides us with a presence in the fast-growing Philadelphia 
marketplace and gives us access to an expanded customer base to sell our complete array of financial 
services. While the acquisition will increase our revenue from core banking, we are confident in our 
ability to grow our non-banking revenue at an accelerated pace as well. This balanced growth will 
help us achieve our goal of 60% of our revenue coming from the core banking operations and 40% 
coming from our other financial operations. 

•  All three of the acquisitions we completed from January 1, 2014 through January 1, 2015 brought 

immediate growth. Yet, what is most promising, is that each of these entities has significant potential 
to achieve solid organic growth both in top line revenue and net income for years to come.

•  We have chosen to retain the strong brand identity for two of our most recent acquisitions as we see 
value in the brand equity each acquired entity has established in the markets it serves. Our integrated 
brand for both entities seen below has been well received.

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000
$-

7
5
8

,

3
8
$

,

4
9
9
5
0
1
$

,

0
6
4
8
1
1
$

$3,500,000

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000
$-

1
4
9

,

1
2
4

,

2
$

,

9
8
7
2
4
6
2
$

,

,

6
4
1
7
5
0
3
$

,

‘12

‘13
Equipment Finance Outstandings
(in Thousands)

‘14

‘14

‘13
‘12
Assets under Management  
and Supervision
(in Thousands)

Univest Corporation of Pennsylvania 
Listing as of January 1, 2015

Senior Leadership Team

Jeffrey M. Schweitzer 
President and Chief Executive Officer

Michael S. Keim 
Senior Executive Vice President and Chief 
Financial Officer

Duane J. Brobst 
Senior Executive Vice President and Chief  
Risk Officer

Hugh W. Connelly 
President, Univest Capital, Inc.

Ronald R. Flaherty 
President, Univest Insurance, Inc.

Jay R. Goldstein 
President, Valley Green Bank Division

Edward D. Hughes 
President, Mortgage Banking

Philip C. Jackson 
President, Corporate Banking

Kevin B. Norris 
President, Univest Wealth Management

Louis P. Spinelli 
President, Consumer Banking

Eric W. Conner 
Executive Vice President and Chief Technology Officer

M. Theresa Schwartzer 
Executive Vice President and Director of Human 
Resources

Annette D. Szygiel 
Executive Vice President and Chief Experience Officer

Board of Directors 
Listing as of January 1, 2015

William S. Aichele *† 
Chairman of Univest Corporation of Pennsylvania 
and of Univest Bank and Trust Co.; Retired President 
and CEO of Univest Corporation of Pennsylvania 
Douglas C. Clemens* 
President, Clemens Food Group

R. Lee Delp*† 
Principal, R.L. Delp & Company

Jay R. Goldstein* 
President, Valley Green Bank Division

H. Paul Lewis*† 
Vice President and Sales Agent, Bucks County  
Commercial Realty, Inc.; Retired Executive  
Vice President, Univest Bank and Trust Co.

William G. Morral, CPA* 
Accountant and Financial Consultant; Former Senior 
Vice President and Chief Financial Officer, Moyer 
Packing Company

K. Leon Moyer*† 
Retired President and CEO, Univest Bank and Trust Co.

Thomas Scannapieco* 
President and CEO, Scannapiecco Development  
Corporation

Mark A. Schlosser* 
Secretary/Treasurer, Schlosser Steel, Inc.

Jeffrey M. Schweitzer*† 
President and CEO, Univest Corporation of  
Pennsylvania, Univest Bank and Trust Co.

P. Gregory Shelly*† 
President, Shellys US LBM LLC

Michael L. Turner* 
Partner/Attorney, Marshall, Dennehey, Warner,  
Coleman & Goggin

Margaret K. Zook* 
Board Chair, The Penn Foundation; Director of Church 
and Community Relations, Living Branches

*  Director of Univest Corporation of Pennsylvania
†  Director of Univest Bank and Trust Co.

Other Wholly-Owned Subsidiaries

Univest Bank and Trust Co. 
Univest Capital, Inc.  
Univest Insurance, Inc.  
Univest Investments, Inc.  
Allied Benefits Group, LLC 
Delview, Inc. 
Girard Partners, Ltd. 
TCG Investment Advisory, Inc.

Please visit univest.net for a complete list of locations for Univest Corporation and our subsidiaries.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2014 FINANCIAL PERFORMANCE

At December 31, (Dollars in thousands)

2014

              2013      

2012

Cash and interest-earning deposits .............................................................
Investment securities .......................................................................................
Net loans and leases ........................................................................................
Other assets ........................................................................................................
Total assets .........................................................................................................

$       38,565 
368,630
 1,605,963 
 222,163 
$  2,235,321 

$         69,169  
         402,284   
      1,516,990 
         203,116  
$     2,191,559 

$        146,112
499,579 
1,457,116 
202,034  
$     2,304,841 

Deposits ...............................................................................................................
Borrowings .........................................................................................................
Other liabilities ...................................................................................................
Total liabilities .....................................................................................................
Shareholders’ equity ........................................................................................
Total liabilities and shareholders’ equity .....................................................

 $  1,861,341 
41,974 
 47,452 
 1,950,767 
 284,554
 $  2,235,321 

$   1,844,498 
           37,256  
          29,299 
      1,911,053 
        280,506 
$     2,191,559 

$    1,865,333 
117,276 
37,955      
2,020,564 
284,277 
$    2,304,841

For the years ended December 31,
(Dollars in thousands, except share and per share data)

2014

              2013         

2012

Interest income ...................................................................................................
Interest expense ................................................................................................. 
Net-interest income ...........................................................................................
Provision for loan and lease losses ...............................................................
Net-interest income after provision for loan and lease losses ..............
Non-interest income ..........................................................................................
Non-interest expense ........................................................................................
Net income before income taxes ...................................................................
Income taxes .......................................................................................................
Net income ..........................................................................................................

        $        75,885 
3,996
 71,889
 3,607 
 68,282 
 48,651 
 87,254
 29,679 
 7,448 
$         22,231

$        77, 579  
            5,117 
          72,462 
          11,228 
          61,234 
          46,784  
          81,133  
          26,885  
            5,696    
$          21,189  

$        80,654 
8,174 
 72,480 
 10,035
 62,445 
 40,260 
 76,282 
26,423
5,551 
 $          20,872 

Book value per share ........................................................................................
Net income per share:

Basic ......................................................................................................
Diluted ...................................................................................................
Dividends declared per share .........................................................................

$          17.54 

$          17.22  

$          16.95 

 1.37
 1.36 
 0.80

              1.28  
              1.27  
              0.80    

 1.25 
 1.24 
 0.80 

Weighted average shares outstanding ........................................................
Period end shares outstanding .......................................................................

 16,234,959 
16,221,607

   16,605,232  
   16,287,812  

 16,761,184 
 16,770,232

Commercial Loans

Consumer Loans

Residential Real Estate

Lease Financings

Non-interest income

Net-interest income

$100,000

$80,000

$60,000

$40,000

$20,000

$-

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000

$-

 $22,500

$22,000

$21,500

$21,000

$20,500

$20,000

$1.38  
$1.36  
$1.34  
$1.32  
$1.30  
$1.28  
$1.26  
$1.24 
$1.22 
$1.20 
$1.18

‘12

‘14
‘13
Loan and Lease Growth
(in Thousands)

‘12

‘13
Total Revenue
(in Thousands)

‘14

2
7
8
,
0
2
$

‘12

9
8
1
,
1
2
$

‘13
Net Income
‘11
(in Thousands)

‘12

1
3
2
,
2
2
$

‘14

4
2
.
1
$

7
2
.
1
$

6
3
.
1
$

‘14
‘13
‘12
Diluted Earnings Per Share

‘12

‘11

•  Univest Investments and our Wealth Management businesses achieved strong organic growth, 
benefiting from the lower interest rate environment and consumers seeking more attractive 
investment alternatives. 

•  Wealth Management also benefited from the Girard Partners, Ltd. acquisition which added more 
than $500 million in assets under management, growing Univest’s total assets under management 
to more than $3.0 billion and further strengthening our advisory capabilities. Girard Partners, which 
began operating as A Univest Wealth Management Company, continued to grow and was accretive 
to earnings in its first year. Kevin B. Norris, President of Girard Partners, Ltd. was also appointed 
President of Univest Wealth Management in July 2014.

•  Our definitive agreement to purchase Valley Green Bank, which was approved in December 

and became effective January 1, 2015, added more than $425 million in assets to our balance 
sheet. Acquiring Valley Green Bank provides us with a presence in the fast-growing Philadelphia 
marketplace and gives us access to an expanded customer base to sell our complete array of financial 
services. While the acquisition will increase our revenue from core banking, we are confident in our 
ability to grow our non-banking revenue at an accelerated pace as well. This balanced growth will 
help us achieve our goal of 60% of our revenue coming from the core banking operations and 40% 
coming from our other financial operations. 

•  All three of the acquisitions we completed from January 1, 2014 through January 1, 2015 brought 

immediate growth. Yet, what is most promising, is that each of these entities has significant potential 
to achieve solid organic growth both in top line revenue and net income for years to come.

•  We have chosen to retain the strong brand identity for two of our most recent acquisitions as we see 
value in the brand equity each acquired entity has established in the markets it serves. Our integrated 
brand for both entities seen below has been well received.

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000
$-

7
5
8

,

3
8
$

,

4
9
9
5
0
1
$

,

0
6
4
8
1
1
$

$3,500,000

$3,000,000

$2,500,000

$2,000,000

$1,500,000

$1,000,000

$500,000
$-

1
4
9

,

1
2
4

,

2
$

,

9
8
7
2
4
6
2
$

,

,

6
4
1
7
5
0
3
$

,

‘12

‘13
Equipment Finance Outstandings
(in Thousands)

‘14

‘14

‘13
‘12
Assets under Management  
and Supervision
(in Thousands)

Univest Corporation of Pennsylvania 
Listing as of January 1, 2015

Senior Leadership Team

Jeffrey M. Schweitzer 
President and Chief Executive Officer

Michael S. Keim 
Senior Executive Vice President and Chief 
Financial Officer

Duane J. Brobst 
Senior Executive Vice President and Chief  
Risk Officer

Hugh W. Connelly 
President, Univest Capital, Inc.

Ronald R. Flaherty 
President, Univest Insurance, Inc.

Jay R. Goldstein 
President, Valley Green Bank Division

Edward D. Hughes 
President, Mortgage Banking

Philip C. Jackson 
President, Corporate Banking

Kevin B. Norris 
President, Univest Wealth Management

Louis P. Spinelli 
President, Consumer Banking

Eric W. Conner 
Executive Vice President and Chief Technology Officer

M. Theresa Schwartzer 
Executive Vice President and Director of Human 
Resources

Annette D. Szygiel 
Executive Vice President and Chief Experience Officer

Board of Directors 
Listing as of January 1, 2015

William S. Aichele *† 
Chairman of Univest Corporation of Pennsylvania 
and of Univest Bank and Trust Co.; Retired President 
and CEO of Univest Corporation of Pennsylvania 
Douglas C. Clemens* 
President, Clemens Food Group

R. Lee Delp*† 
Principal, R.L. Delp & Company

Jay R. Goldstein* 
President, Valley Green Bank Division

H. Paul Lewis*† 
Vice President and Sales Agent, Bucks County  
Commercial Realty, Inc.; Retired Executive  
Vice President, Univest Bank and Trust Co.

William G. Morral, CPA* 
Accountant and Financial Consultant; Former Senior 
Vice President and Chief Financial Officer, Moyer 
Packing Company

K. Leon Moyer*† 
Retired President and CEO, Univest Bank and Trust Co.

Thomas Scannapieco* 
President and CEO, Scannapiecco Development  
Corporation

Mark A. Schlosser* 
Secretary/Treasurer, Schlosser Steel, Inc.

Jeffrey M. Schweitzer*† 
President and CEO, Univest Corporation of  
Pennsylvania, Univest Bank and Trust Co.

P. Gregory Shelly*† 
President, Shellys US LBM LLC

Michael L. Turner* 
Partner/Attorney, Marshall, Dennehey, Warner,  
Coleman & Goggin

Margaret K. Zook* 
Board Chair, The Penn Foundation; Director of Church 
and Community Relations, Living Branches

*  Director of Univest Corporation of Pennsylvania
†  Director of Univest Bank and Trust Co.

Other Wholly-Owned Subsidiaries

Univest Bank and Trust Co. 
Univest Capital, Inc.  
Univest Insurance, Inc.  
Univest Investments, Inc.  
Allied Benefits Group, LLC 
Delview, Inc. 
Girard Partners, Ltd. 
TCG Investment Advisory, Inc.

Please visit univest.net for a complete list of locations for Univest Corporation and our subsidiaries.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LOOKING AHEAD 

SHAREHOLDER INFORMATION 

EXPANDING OUR PRESENCE Through New Locations

Many years ago we identified the long-term future of Univest would be first built on 
our people, then our electronic and marketing capabilities. These three elements, and 
the way in which each was developed, are the essence of our company today. They 
also form the foundation for us to succeed tomorrow. Our electronic capabilities have 
evolved as technology advances have transformed the way we do business and how our 
customers interact with us. We are on the leading edge of technology for community 
financial organizations, constantly enabling the creative delivery of the latest in 
electronic financial information, experiences and solutions across all of our lines of 
business and subsidiaries. Today, marketing is more than a function; it is a way of life 
and an essential part of our business success. Product and service delivery has been 
redefined. We are strengthening customer interactions through multi-channel delivery 
efforts and the integration of a sales philosophy in all business units has strengthened 
our culture immeasurably. 

From one end of Univest to the other, our people are and will continue to provide 
the management and leadership for tomorrow, connecting vision with capability 
and service. Whether our customers need a banking product, insurance, wealth 
management or home loan solution, they can look to Univest and be confident that 
they will receive highly personalized service delivered by knowledgeable employees. 

To grow the business and deepen relationships, our focus in 2015 remains tied to 
three strategic priorities: 
  •  grow top line revenue 
  •  maximize efficiency and manage cost  
  •  expand and optimize the capabilities of Univest to better serve our customers  

  and communities  

We experienced many positive changes this past year and anticipate change to be rapid 
and constant as we move forward and navigate an industry in transition. Merger and 
acquisition opportunities are rising and we are in a strong, well-capitalized position to 
continue growing through strategic acquisitions. As we pursue these opportunities, we 
will remain disciplined in our acquisition approach to ensure we only move forward if 
the organization operates and serves our market or a contiguous market, is accretive to 
earnings – typically in the first full year of operation, is a cultural fit and enhances our 
capabilities by growing our solutions, expanding our service area or strengthening our 
professional expertise.

Our focused and prudent approach to business has been at the core of Univest’s 
success for 138 years. It is the reason we have been able to assist our customers 
in achieving their financial dreams while serving the needs of our four publics – 
employees, customers, shareholders and communities. Using our mission and core 
values as our guiding principles, we are poised to move forward and provide for you, 
our valued shareholders, an investment you can rely on and a company of which you 
can be proud.  

All of our employees wish to thank you for your continued support – and we look 
forward to working together to serve you and the needs of our communities in 2015 
and beyond.

Shareholders’ Meeting 
The Annual Shareholders’ Meeting will take place at 10:45 a.m., Tuesday, April 21, 2015, in the Board 

Room at Univest Plaza, 14 North Main Street, Souderton, Pennsylvania.

Univest Stock Transfer Agent 
For more information on Univest Corporation of Pennsylvania common stock, please contact Broadridge 

Corporate Issuer Solutions or visit the investor relations section at www.univest.net.

Regular Mail Communications: 

Overnight Mail Communications: 

Broadridge Corporate Issuer Solutions, Inc. 

Broadridge Corporate Issuer Solutions, Inc. 

PO Box 1342 

Brentwood, NY 11717

Phone Number: 866-321-8021 

Email Address: shareholder@broadridge.com 

Website: https://investor.broadridge.com

ATTN: IWS 

1155 Long Island Avenue 

Edgewood, NY 11717

Univest Shareholder Information Hotline 
For more information on Univest Corporation of Pennsylvania, please call 877.723.5571 or 215.721.2434.

Common Stock Information 
Traded on the NASDAQ National Market, Symbol: UVSP.

Market Makers For Univest Corporation of Pennsylvania Common Stock 
Boenning & Scattergood, Inc. 

Goldman Sachs & Co. 

Griffin Financial Group LLC 

Janney Montgomery Scott LLC 

Keefe Bruyette & Woods, Inc. 

Morgan Stanley & Co., Inc. 

UBS Securities LLC

“He gives strength to the weary and increases the power of the weak… but those 
who hope in the Lord will renew their strength. They will soar on wings like eagles; 
they will run and not grow weary, they will walk and not be faint.”  
- Isaiah 40:29, 31

Newtown Office Grand Opening  
Set for March 2015

Lehigh Valley Office Grand Opening: January 14, 2014

Groundbreaking for New Financial Center  
in Newtown: August 12, 2014

Newtown Office Grand Opening  
Set for March 2015

GROWING THE BUSINESS Through Acquisitions

MAY 31, 2012 
Completed Acquisition of 
Javers Group

JANUARY 1, 2014 
Completed Acquisition of 
Girard Partners, Ltd.

JANUARY 1, 2015 
Completed Acquisition  
of Valley Green Bank 

MAY 1, 2013 
Completed Acquisition of The  
John T. Fretz Insurance Agency

JULY 1, 2014 
Completed Acquisition of  
Sterner Insurance Associates

 
 
 
LOOKING AHEAD 

SHAREHOLDER INFORMATION 

EXPANDING OUR PRESENCE Through New Locations

Many years ago we identified the long-term future of Univest would be first built on 
our people, then our electronic and marketing capabilities. These three elements, and 
the way in which each was developed, are the essence of our company today. They 
also form the foundation for us to succeed tomorrow. Our electronic capabilities have 
evolved as technology advances have transformed the way we do business and how our 
customers interact with us. We are on the leading edge of technology for community 
financial organizations, constantly enabling the creative delivery of the latest in 
electronic financial information, experiences and solutions across all of our lines of 
business and subsidiaries. Today, marketing is more than a function; it is a way of life 
and an essential part of our business success. Product and service delivery has been 
redefined. We are strengthening customer interactions through multi-channel delivery 
efforts and the integration of a sales philosophy in all business units has strengthened 
our culture immeasurably. 

From one end of Univest to the other, our people are and will continue to provide 
the management and leadership for tomorrow, connecting vision with capability 
and service. Whether our customers need a banking product, insurance, wealth 
management or home loan solution, they can look to Univest and be confident that 
they will receive highly personalized service delivered by knowledgeable employees. 

To grow the business and deepen relationships, our focus in 2015 remains tied to 
three strategic priorities: 
  •  grow top line revenue 
  •  maximize efficiency and manage cost  
  •  expand and optimize the capabilities of Univest to better serve our customers  

  and communities  

We experienced many positive changes this past year and anticipate change to be rapid 
and constant as we move forward and navigate an industry in transition. Merger and 
acquisition opportunities are rising and we are in a strong, well-capitalized position to 
continue growing through strategic acquisitions. As we pursue these opportunities, we 
will remain disciplined in our acquisition approach to ensure we only move forward if 
the organization operates and serves our market or a contiguous market, is accretive to 
earnings – typically in the first full year of operation, is a cultural fit and enhances our 
capabilities by growing our solutions, expanding our service area or strengthening our 
professional expertise.

Our focused and prudent approach to business has been at the core of Univest’s 
success for 138 years. It is the reason we have been able to assist our customers 
in achieving their financial dreams while serving the needs of our four publics – 
employees, customers, shareholders and communities. Using our mission and core 
values as our guiding principles, we are poised to move forward and provide for you, 
our valued shareholders, an investment you can rely on and a company of which you 
can be proud.  

All of our employees wish to thank you for your continued support – and we look 
forward to working together to serve you and the needs of our communities in 2015 
and beyond.

Shareholders’ Meeting 
The Annual Shareholders’ Meeting will take place at 10:45 a.m., Tuesday, April 21, 2015, in the Board 

Room at Univest Plaza, 14 North Main Street, Souderton, Pennsylvania.

Univest Stock Transfer Agent 
For more information on Univest Corporation of Pennsylvania common stock, please contact Broadridge 

Corporate Issuer Solutions or visit the investor relations section at www.univest.net.

Regular Mail Communications: 

Overnight Mail Communications: 

Broadridge Corporate Issuer Solutions, Inc. 

Broadridge Corporate Issuer Solutions, Inc. 

PO Box 1342 

Brentwood, NY 11717

Phone Number: 866-321-8021 

Email Address: shareholder@broadridge.com 

Website: https://investor.broadridge.com

ATTN: IWS 

1155 Long Island Avenue 

Edgewood, NY 11717

Univest Shareholder Information Hotline 
For more information on Univest Corporation of Pennsylvania, please call 877.723.5571 or 215.721.2434.

Common Stock Information 
Traded on the NASDAQ National Market, Symbol: UVSP.

Market Makers For Univest Corporation of Pennsylvania Common Stock 
Boenning & Scattergood, Inc. 

Goldman Sachs & Co. 

Griffin Financial Group LLC 

Janney Montgomery Scott LLC 

Keefe Bruyette & Woods, Inc. 

Morgan Stanley & Co., Inc. 

UBS Securities LLC

“He gives strength to the weary and increases the power of the weak… but those 
who hope in the Lord will renew their strength. They will soar on wings like eagles; 
they will run and not grow weary, they will walk and not be faint.”  
- Isaiah 40:29, 31

Newtown Office Grand Opening  
Set for March 2015

Lehigh Valley Office Grand Opening: January 14, 2014

Groundbreaking for New Financial Center  
in Newtown: August 12, 2014

Newtown Office Grand Opening  
Set for March 2015

GROWING THE BUSINESS Through Acquisitions

MAY 31, 2012 
Completed Acquisition of 
Javers Group

JANUARY 1, 2014 
Completed Acquisition of 
Girard Partners, Ltd.

JANUARY 1, 2015 
Completed Acquisition  
of Valley Green Bank 

MAY 1, 2013 
Completed Acquisition of The  
John T. Fretz Insurance Agency

JULY 1, 2014 
Completed Acquisition of  
Sterner Insurance Associates