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Vela Technologies PLC

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FY2012 Annual Report · Vela Technologies PLC
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Registration number 03904195 

Asia Digital Holdings PLC 
Annual Report and Accounts 2012 

asia digital holdings PLC 
annual report and accounts 2012 

 
 
 
 
 
 
 
 
 
table of contents 

01  
03  
04  
06  
08  
12  
14  
21  
22  
23  
24  
25  
26  
45  
47  
49  
50  
57  
60  

Chairman’s statements  
Directors and advisers  
Corporate governance 
Report on remuneration  
Report of the directors 
Independent auditor’s report  
Accounting policies (consolidated financial statements) 
Consolidated income statement 
Consolidated statement of comprehensive income  
Consolidated balance sheet 
Consolidated cash flow statement 
Consolidated statement of changes in equity 
Notes to the consolidated financial statements 
Independent auditor’s report (parent company) 
Accounting policies (parent company financial statements) 
Company balance sheet 
Notes to the company financial statements  
Notice of annual general meeting 
Financial calendar 

asia digital holdings PLC 
annual report and accounts 2012 

 
 
 
chairman’s statement 

I am pleased to present the Group’s final results for the 15 months ended 31 March 2012. 

Operational Review 

The Group operated two business units during the 15 months to 31 March 2012: DGM and AKTIV, both 
intermediary operations in the digital advertising space.  

DGM delivers customers for global brands on a success-based payment model. Typically delivery is through 
websites (or networks of sites) that are willing to promote an advertiser’s product on a success fee basis, or 
through search engines such as Baidu, Google, Bing, Yahoo. During the period DGM operated mainly in India, 
Southeast Asia and China.  

AKTIV is a digital advertising sales house that represents media owners, selling their advertising space to global 
agencies, and offering its customers administrative and commercial economies of scale.  The AKTIV business 
unit operated mainly in Southeast Asia, and was discontinued in April 2011 as a result of persistent losses. 

Review of Trading  

The Group’s continuing operations, mainly the DGM operations in Singapore and China, showed a material 
increase in gross margin to 37%, up from 18% in the previous reporting period. As a result, the continuing 
operations delivered a gross profit of £0.61 million during the financial period (year to 31 December 2010: £0.56 
million). This is in spite of a material reduction in revenues to £1.67 million (year to 31 December 2010: £3.09 
million).  

In an increasingly competitive environment our operations in India showed growth in sales and profitability 
leveraging a strong market position. The operation delivered consistently positive contributions through the 
reporting profit. Notwithstanding the absence of incremental investment, the India was the only operation to 
deliver a positive contribution during the period at £0.25 million (year to 31 December 2010: £0.02 million). 

Under a new managing director, DGM Singapore made progress in client wins including CMC Markets, Far East 
Hospitality Group as well as affiliate marketing appointments for The Economist and Expedia.  However, whilst 
the operation achieved an improved market positioning, it continued to be loss making. 

Progress in China has been much slower and more strategically challenging than expected since the 
establishment of the Company office there in 2010. Throughout 2010 and early 2011, the Group operated in 
China with one or two members of staff, predominantly servicing the Dell account. The Board was confident that 
the Dell business could grow on the back of a significantly increased budget and targets for 2012 leading to a self 
funded expansion of that office. Unfortunately that failed to materialise. Accordingly, the operation was 
discontinued in June 2012. 

Working Capital  

The Group’s overheads have been kept under control as a result of material cost savings achieved and reported 
previously. Administrative expenses from continuing operations for the period showed a material reduction to 
£1.71 million (year to 31 December 2010: £3.01 million). The overall cost savings were predominantly driven by a 
reduction in central costs to £0.80 million for the period (year to 31 December 2010: £2.25 million).   

The material reduction in the central cost base as well as marginal operational improvements, led to a material 
reduction in the loss from continuing operations to £1,14 million (year to 31 December 2010: £2.79 million). 
However, the net trading loss in the period has led to further deterioration of the working capital position during 
the period. 

As a result the Board announced in December 2011 that it would complete a strategic review. The Board 
concluded that the operations of the Group have been materially constrained by an inability to grow the 
businesses by investing in technology, the operating teams and the marketing of ADH’s business offerings.  

In the absence of the required funding to finance the growth of the Group’s operations to a profitable position, the 
sale of its more established operations in India and Singapore along with the closure of the Chinese operation 
would enable the Group to become an investing company and subject to additional funding, pursue acquisitions 
with the potential to generate a return for shareholders that would not otherwise be the case. 

asia digital holdings PLC 
annual report and accounts 2012 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
chairman’s statement 

This strategy was approved at a meeting of the shareholders on 28th May 2012 along with an investment policy 
to focus on investing in businesses which, in the opinion of the Board possess the opportunity for high growth. 
The main focus for identifying such businesses will be in the communications, energy, resources, precious 
metals, commodity trading and infrastructure sectors, in diverse geographic locations including Europe and North 
America.  

Prospects and Strategy 

On 4 April 2012, the Group announced that it had entered into an agreement for the sale of the issued share 
capital of DGM India and related agreements for a total consideration of Rupees 33,500,000 (approximately 
£412,409) and on 17 April 2012, it announced that it had entered into a conditional agreement for the sale of the 
DGM Singapore Assets for a total consideration of US$250,000 (approximately £158,228). The Group’s Chinese 
operation ceased operations in May 2012. 

The sale of DGM India completed in July 2012 with all consideration received by 10th July 2012. 

The DGM Singapore assets transaction completed in June 2012 with all consideration received by 30th June 
2012. 

The balance sheet of the Group, though improved by receipt of the above consideration, will require further 
funding to execute its investment policy. 

In order to enable the Group to execute its investment policy, the Directors are endeavouring to seek additional 
long term funding.    

The Board would like to express its gratitude to the shareholders and staff who have supported us during the 
period, and would like to emphasis our commitment to delivering shareholder value. 

David Lees 
Chairman 
2 November 2012 

asia digital holdings PLC 
annual report and accounts 2012 

2 

 
 
 
 
 
 
 
 
 
 
 
 
directors and advisers 

David Lees, ACA 
Non-Executive Chairman 
David is a qualified chartered accountant with many years’ experience in the public company arena. He has been 
a founding director of several public companies (such as Medeva Plc, SkyePharma Plc and Names.co Internet 
Plc) and a director of many other successful companies. He is currently a director of Kea Petroleum plc, Metis 
Biotechnologies Plc, Network Estates Limited and Accident Exchange Group Plc. 

Adrian Moss, ACA 
Chief Executive Officer 
From a Pricewaterhouse accountancy background, Adrian founded a digital advertising business in Europe in 
1999, launching the UK’s first affiliate network provider. In 2003 he extended the company's offering by launching 
a banner advertising network and a search engine marketing business. The business reverse acquired leading 
Search Engine Marketing specialist Ibnet PLC to obtain its listing on the London Stock Exchange in 2003. 

Keith Lassman, LLB, MSI 
Non-Executive Director 
Keith is a senior partner in the corporate finance department of London law firm, Howard Kennedy. Keith brings 
considerable experience to the Board in a broad range of corporate finance transactions including acquisitions, 
disposals and capital raising. He is also a non-executive chairman of Tasty plc (whose shares are traded on 
AIM), deputy chairman of the EIS Association and a member of the Securities Institute. 

Directors 
David Lees 
Non-Executive 
Chairman 

Adrian Moss 
Chief Executive 
Officer 

Keith Lassman 
Non-Executive 
Director 
Company Secretary 

Registered office 
19 Cavendish Square 
London W1A 2AW 

Nominated advisers and brokers 
Northland Capital Partners 
Limited 
(formerly Astaire Securities plc)  
46 Worship Street 
London EC2A 2EA 

Registrars 
Capita Registrars 
The Registry 
34 Beckenham Road 
Beckenham 
Kent BR3 4TU 

Auditors 
Grant Thornton UK LLP 
Grant Thornton House  
Melton Street  
Euston Square 
London NW1 2EP 

Solicitors 
Howard Kennedy 
19 Cavendish Square 
London W1A 2AW 

Bankers 
Barclays Bank plc 
27 Soho Square 
London W1D 3QR 

asia digital holdings PLC 
annual report and accounts 2012 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
corporate governance 
for the 15 months ended 31 March 2012 

The Company is committed to applying the highest principles of corporate governance commensurate with its 
size. 

Compliance 
As the Company is listed on AIM, it is not required to comply with the provisions set out in the Combined Code 
prepared by the Committee on Corporate Governance, nor is it required to comment on its compliance with such 
provisions.  
However, the following information is provided, which describes how the principles of corporate governance are 
applied by the Company. 

Directors 
The Company supports the concept of an effective Board leading and controlling the Group. The Board is 
responsible for approving Group policy and strategy and meets regularly. Executive management supplies the 
Board with appropriate and timely information and the Directors are free to seek any further information they 
consider necessary. All Directors have access to advice from the Company Secretary and independent 
professionals at the Company’s expense. Training is available for new Directors and other Directors as 
necessary. 
The Board consists of one Director, who holds a key operational position in the Company, and two Non-
Executive Directors, who bring a breadth of experience and knowledge. This provides a balance whereby an 
individual or small group cannot dominate the Board’s decision making. The two Non-Executive Directors have 
interests in shares of the Company and hold share options, as set out in note 4 to the financial statements. The 
Non-Executive Directors have each considered their independence in light of the above interests and other 
business relationships as laid out in note 18 to the financial statements. The Directors and the Board as a whole 
consider that these factors do not impinge upon their objectivity or independence and so all Non-Executive 
Directors are considered to be independent from the Group and management.  
The Chairman of the Board is David Lees. The Board members are described on page 3 to the financial 
statements. All Directors are subject to re-election every three years and at the first Annual General Meeting 
(AGM) after their appointment. The Board has not appointed a Nomination Committee. 

Relations with shareholders 
The Company values the views of its shareholders and recognises their interest in the Company’s strategy and 
performance, Board membership and quality of management. It therefore holds regular meetings with its 
institutional shareholders to discuss objectives. 
The AGM is used to communicate with investors and they are encouraged to participate. The Chairman of the 
Audit and Remuneration Committees is available to answer questions. Separate resolutions are proposed on 
each issue so that they can be given proper consideration and there is a resolution to approve the annual report 
and accounts. The Company counts all proxy votes and will indicate the level of proxies lodged on each 
resolution after it has been dealt with by a show of hands. 

Accountability and audit 
The Board presents a balanced and understandable assessment of the Group’s position and prospects in all 
interim and price-sensitive reports and reports to regulators, as well as in the information required to be 
presented by statutory requirements.  
The Audit Committee meets as required and comprises David Lees (Chairman) and Keith Lassman, both of 
whom are independent Non-Executive Directors. The terms of reference of the Committee include keeping under 
review the scope and results of external audits and their cost effectiveness. The Committee reviews the 
independence and objectivity of the external auditor. This includes reviewing the nature and extent of non-audit 
services supplied by the external auditor to the Group, seeking to balance objectivity and value for money.  

Internal controls 
The Board is responsible for maintaining a sound system of internal controls to safeguard both the shareholders’ 
investment and the Group’s assets. 
The Board has reviewed its risk management framework and identified areas where procedures need to be 
changed or installed. 
The Board has considered the need for an internal audit function but has decided that the size of the Group does 
not justify this at present. However, it will keep the decision under review. The Board has reviewed the operation 
and effectiveness of the Group’s system of internal control for the financial period and the period up to the date of 
approval of the financial statements. 

asia digital holdings PLC 
annual report and accounts 2012 

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
corporate governance 
for the 15 months ended 31 March 2012 

Internal controls continued 
The Directors are responsible for the Group’s system of internal control and reviewing its effectiveness. The 
system of internal control is designed to provide reasonable, but not absolute, assurance against material 
misstatement or loss. 
The key features of the Group’s system of internal control are as follows: 

Steps taken to ensure an appropriate control environment 
The Board, acting through the Audit Committee, has put into place an organisational structure with clearly defined 
responsibilities for internal financial control. 

Process used to identify major business risks and to evaluate their financial implications 
The identification of major business risks is carried out in conjunction with operational management and steps are 
taken to mitigate or manage these risks where possible. 

Major information systems that are in place 
There are comprehensive financial management reporting systems in place, which involve the preparation of 
detailed annual budgets by the Group and longer-term financial forecasting. The budgets are generated by the 
responsible member of the management team and passed to the Board for approval. The Board monitors 
performance against budget on a regular basis. 

Main control procedures which address the financial implications of the major business risks 
The Group maintains financial controls and procedures appropriate to the business environment conforming to 
overall standards and guidelines, which are set by the Board. 

Monitoring system the Board uses to check the system is operating effectively  
The external auditors review the control procedures to the extent necessary for expressing their audit opinion and 
report on any weakness arising during the course of their audit work. The Board has reviewed the operation and 
effectiveness of the Group’s system of internal financial control for the financial period and for the period up to the 
date of the approval of these financial statements. 

Going concern 
After making appropriate enquiries and considering certain uncertainties (described in page 15 of the financial 
statements), the Directors have a reasonable expectation that the Group will have adequate resources to 
continue in operational existence for the foreseeable future (in accordance with the Report of the Directors). For 
this reason, they continue to adopt the going concern basis in preparing the financial statements.  

David Lees 
Chairman 
2 November 2012 

asia digital holdings PLC 
annual report and accounts 2012 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
report on remuneration 
for the 15 months ended 31 March 2012 

Directors’ remuneration 
The Board recognises that Directors’ remuneration is of legitimate concern to shareholders and is committed to 
following current best practice. The Group operates within a competitive environment and its performance 
depends on the individual contributions of the Directors and employees. It believes in rewarding vision and 
innovation. The Board has decided to present this remuneration report for shareholder approval so that the 
shareholders can approve the policy set out in this report.  

Policy on Executive Directors’ remuneration 
The policy of the Board is to provide an executive remuneration package designed to attract, motivate and retain 
Directors of the calibre necessary to maintain the Group’s position and to reward them for enhancing shareholder 
value and return. It aims to provide sufficient levels of remuneration to do this but to avoid paying more than is 
necessary. The remuneration should also reflect the Directors’ responsibilities and include incentives to deliver 
the Company’s objectives. The notice period for termination of the Executive Director’s service contract is 12 
months. 
The Remuneration Committee has responsibility for making recommendations to the Board on the Company’s 
general policy on executive remuneration and also specific packages for individual Directors. It carries out the 
policy on behalf of the Board. 
The membership of the Committee is as follows: 
•  David Lees (Chairman); and 
•  Keith Lassman. 
David Lees and Keith Lassman are independent Non-Executive Directors. Neither of them have any personal 
financial interest in the matters to be decided (other than as shareholders, share option holders and those 
disclosed in note 18 to the financial statements), potential conflicts of interest arising from cross-directorships nor 
any day-to-day involvement in running the business. 
The Committee meets as required to determine executive remuneration policy. 

Main elements of executive remuneration 
There are four main elements of the Executive Director’s remuneration package: 
i. 
ii. 
iii. 
iv.  pension contributions. 

fees; 
annual bonus payments; 
share-based payments; and 

Fees 
The Executive Director’s basic salary is reviewed by the Committee. In deciding upon appropriate levels of 
remuneration, the Committee believes that the Group should offer average levels of base pay reflecting individual 
responsibilities compared to similar jobs in comparable companies, as well as internal factors such as 
performance. 

Annual bonus payments 
The Committee establishes the objectives which must be met for a bonus to be paid. A performance related 
award scheme incorporating audited earnings per share, share price performance and Group profitability has 
been established which recognises the success of the business for which the Executive Director is responsible. 
Bonus payments are non-pensionable. 

Share-based payments 
The interests of Directors in the Company’s share options and shares are detailed in notes 4 and 18 to the 
financial statements. 

Pension contributions 
All pension entitlements for the Directors are disclosed in note 4 to the financial statements. 

Non-Executive Directors 
The Board as a whole determines the remuneration of the Non-Executive Directors.  
Non-Executive Directors do not have contracts of service but letters of appointment.  

asia digital holdings PLC 
annual report and accounts 2012 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
report on remuneration 
for the 15 months ended 31 March 2012 

Details of Directors’ remuneration  
This report should be read in conjunction with notes 4 and 18 to the financial statements, which also form part of 
this report. Full details of all elements of the remuneration package of each Director are given in note 4 to the 
financial statements, together with details of Directors’ share interests.  

David Lees 
Chairman of the Remuneration Committee 
2 November 2012 

asia digital holdings PLC 
annual report and accounts 2012 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
report of the directors 
for the 15 months ended 31 March 2012 

The Directors present their report together with the financial statements for the 15 months ended 31 March 2012. 

Principal activity 
The Group is principally engaged in the provision of online marketing services. The Group became an investment 
company in July 2012 following the disposal and closure of its then existing operations.   

Business review 
A review of the business during the period and an indication of likely future developments are found in the 
Chairman’s statement. 
The loss for the financial period after taxation amounted to £920,000 (year to 31 December 2010: £1,339,000 
profit). In view of the historic losses and the lack of distributable reserves, the Directors cannot recommend 
payment of a dividend.  

Future developments 
An indication of likely future developments is found in the Chairman’s statement in pages 1 to 2. 

Key performance indicators (KPIs) 
Measuring performance is integral to the next phase of our strategic growth. Management has selected KPIs to 
benchmark to the Group’s progress. Management considers revenue, gross profit and profit before tax as KPIs in 
measuring Group performance.  
Staff turnover and client retention are non-financial KPIs considered important to the management. Further 
information on this is available in the Chairman’s statement in pages 1 to 2. 

Key trading risks and uncertainties 
The Group was subjected to a variety of risks and uncertainties during the 15 months to 31 March 2012. The 
Board is responsible for the Group’s system of internal control and risk management and for reviewing its 
effectiveness. The principal risks during the period and the actions to mitigate them are summarised below: 
the Group’s operations were affected by general economic downturns. Forward-looking indicators were 
• 
regularly reviewed to identify deteriorating market conditions. The cost base was reviewed regularly and there 
was a management structure in place to enable a rapid response to changing circumstances; 

•  major customer defaults giving rise to bad debts. Customer credit worthiness was regularly reviewed and the 

• 

• 

ageing receivables were reported on a regular basis; 
the Group was affected by liquidity, currency and credit risks. Financial risks were managed at Group level as 
set out in note 17 to the financial statements; and 
the loss of key clients. Management always reviewed the Group’s reliance on key clients, and measures to 
diversify were always explored. 

As at July 2012, the Group has no actively trading operations. This followed a decision by the Board, which was 
subsequently approved by shareholders, to dispose or close all operations. The company is now considered an 
investing company, and the new investment policy was approved by shareholders at a general meeting held on 
28 May 2012. The Company is also required to implement the investment policy within 12 months by making an 
acquisition.    
In order to enable the Company to implement its investment policy, the Directors are endeavouring to seek 
additional long term funding.      

Directors 
The Directors of the Company and their interests in the shares of the Company at the start of the period, or when 
appointed, and at the end of the period, or on resignation, are set out in note 4 to the financial statements. 
In accordance with the terms of the Company’s Articles of Association, Keith Lassman will retire and will offer 
himself for re-election at the AGM. 

Payment policy 
It is the Group’s policy to agree the terms of payment with each supplier whenever it has satisfied that the 
supplier has provided goods and services in accordance with the agreed terms and conditions. Creditor days at 
the period end was to 121 days (31 December 2010: 132 days) of average supplies for the period. 

Financial risk management objectives and policies  
The Directors constantly monitor the financial risks and uncertainties facing the Group with particular reference to 
the exposure to price, currency, credit, liquidity and cash flow risk. They are confident that suitable policies are in 
place and that all material financial risks have been considered. More detail is given in note 17 to the financial 
statements. 

asia digital holdings PLC 
annual report and accounts 2012 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
report of the directors 
for the 15 months ended 31 March 2012 

Substantial shareholders 
At 25 July 2012 the following had notified the Company of disclosable interests in 2% or more of the nominal 
value of the Company’s shares, save for the Directors whose interests are disclosed in note 4 to the financial 
statements: 

I-Spire Corporation 

William De Broë  

JO Hambro Capital Management UK Growth Fund 

J Dennis  

Philip Naughton 

Shareholding 

1,032,372 

840,576 

300,000 

250,000 

231,538 

% 

13.44 

10.95 

3.91 

3.26 

3.02 

A proposed capital reorganisation was approved at a General Meeting held on 28 May 2012. Further details are available in note 20 to the 
financial statements. Shareholdings have been restated to reflect the effect of the capital reorganisation.  

Going concern 
The Group’s business activities, together with the factors likely to affect its future development, performance and 
position are set out in the Chairman’s statement on pages 1 to 2. The financial position of the Group, its cash 
flows, liquidity position and borrowing facilities are described in the Chairman’s statement on page 1. In addition, 
pages 4 to 5 include the Group’s objectives, policies and processes for managing its capital; note 17 to the 
financial statements includes its financial risk management objectives, details of its financial instruments and its 
exposures to credit risk and liquidity risks. 
The Group made losses during the 15 months of 31 March 2012 of £920,000 (year to 31 December 2010: 
£1,339,000 profit). At period end the cash balance (including cash held in the disposal group) was £147,000 (31 
December 2010: £538,000), with net liabilities of £879,000 (31 December 2010: £91,000 net assets).  
The Group received the final consideration from the disposal of its Australia based subsidiary during the period. 
The gross consideration received was £663,000. After settling certain costs related to the transaction, the Group 
received £375,000 which was used to service its ongoing working capital requirements. 
The Group also completed the sale of its 20.6% shareholding in DC Storm Limited, a software development 
company based in the UK, in August 2011. The transaction generated cash resources of £194,500 (£200,000 
gross consideration less transaction costs), which provided additional working capital for the Group.   
Following a strategic review, which was announced in December 2011, and in the view of the continued working 
capital difficulties faced by the Group, the Board resolved that it would be in the best interests of shareholders to 
close the Group’s trading operations, and to this end, to dispose of the Group’s two main operations, DGM India 
Internet Marketing Private Limited (“DGM India”) and DGM Asia Pacific Private Limited (“DGM Singapore”).  
The sale of DGM India was completed in July 2012. The net cash generated from the transaction (after 
transaction costs) was £324,000.  
The Group completed the sale of selected assets of DGM Singapore in June 2012 to Flow Digital Private Limited 
(“Flow Digital”), a subsidiary of Omnicom Media Group. The actual cash received from the transaction was 
£75,352, after Flow Digital retained certain amounts relating to prepayments made previously to the Group by 
transferring clients, employee costs relating to transferring employees to be settled by Flow Digital, and certain 
legal fees settled directly by Flow Digital on behalf of the Group.  
In an attempt to improve its net asset position, the Group has also begun the liquidation and closure of certain 
subsidiaries that are insolvent in Singapore, Hong Kong and China. Once finalised, the liquidations in Asia are 
expected to result in an improvement in the Group’s balance sheet of about £512,000.  

asia digital holdings PLC 
annual report and accounts 2012 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
report of the directors 
for the 15 months ended 31 March 2012 

Going concern continued 
As the effect of the disposal of DGM India and selected assets of DGM Singapore, as well as the closure of the 
Group’s China operation, has been to divest the parent company of its trading businesses and activities, this 
constitutes a fundamental change of business under Rule 15 of the AIM Rules. As a result, the parent company 
has been treated as an Investing Company, following the approval of the Investment Policy at a General Meeting 
held on 28 May 2012 and the completion of the sale of selected assets of DGM Singapore. The Company is now 
required to implement the Investment Policy, or otherwise make an acquisition or acquisitions which constitute a 
reverse takeover under Rule 14 of the AIM Rules, within twelve months of obtaining consent from shareholders.  
In order to enable the Company to execute its investment policy, the Directors are endeavouring to seek 
additional long term funding.  
The Directors have concluded that material uncertainties that cast significant doubt upon the ability of the 
Company to continue as a going concern exist. Nevertheless, after making enquiries, and considering the 
uncertainties, the Directors have a reasonable expectation that the Company will have adequate resources to 
continue in operational existence for the foreseeable future. Accordingly, they adopt the going concern basis in 
preparing the annual report and accounts.   

Directors’ responsibilities statement 
The Directors are responsible for preparing the Report of the Directors and the financial statements in 
accordance with applicable law and regulations. 
Company law requires the Directors to prepare financial statements for each financial year. Under that law the 
Directors have elected to prepare the financial statements in accordance with International Financial Reporting 
Standards as adopted by the European Union (IFRS) and Company financial statements under United Kingdom 
Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable laws). Under 
company law the Directors must not approve the financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs and profit or loss of the company and Group for that period. In preparing 
these financial statements, the Directors are required to: 
•  select suitable accounting policies and then apply them consistently; 
•  make judgments and accounting estimates that are reasonable and prudent; 
•  state whether applicable IFRS have been followed, subject to any material departures disclosed and 

explained in the financial statements; and 

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the 

Company will continue in business.  

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain 
the company’s transactions and disclose with reasonable accuracy at any time the financial position of the 
company and enable them to ensure that the financial statements comply with the Companies Act 2006 and 
Article 4 of the IAS Regulation. They are also responsible for safeguarding the assets of the Company and hence 
for taking reasonable steps for the prevention and detection of fraud and other irregularities. 
Insofar as each of the Directors is aware:  
• 
• 

there is no relevant audit information of which the Company’s auditors are unaware; and 
the Directors have taken all steps that they ought to have taken to make themselves aware of any relevant 
audit information and to establish that the auditors are aware of that information. 

The Directors are responsible for the maintenance and integrity of the corporate and financial information 
included on the Company’s website. Legislation in the United Kingdom governing the preparation and 
dissemination of financial statements may differ from legislation in other jurisdictions.  
To the best of my knowledge: 
• 

the group financial statements, prepared in accordance with the applicable set of accounting standards, give 
a true and fair view of the assets, liabilities, financial position and profit or loss of the Company and the 
undertakings included in the consolidation taken as a whole; and 
the management report includes a fair review of the development and performance of the business and the 
position of the Company and the undertakings included in the consolidation taken as a whole, together with a 
description of the principal risks and uncertainties that they face. 

• 

asia digital holdings PLC 
annual report and accounts 2012 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
report of the directors 
for the 15 months ended 31 March 2012 

Auditors 
Grant Thornton UK LLP has expressed their willingness to continue in office and a resolution that they be re-
appointed will be proposed at the AGM in accordance with Section 489(1) of the Companies Act 2006. 

On behalf of the Board 

Adrian Moss 
Chief Executive Officer 
2 November 2012 

asia digital holdings PLC 
annual report and accounts 2012 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
independent auditor’s report 
to the members of asia digital holdings PLC  

We have audited the Group financial statements of Asia Digital Holdings PLC for the 15 months ended 31 March 
2012 which comprise the consolidated income statement, consolidated statement of comprehensive income, 
consolidated balance sheet, consolidated cash flow statement, consolidated statement of changes in equity and 
the related notes. The financial reporting framework that has been applied in their preparation is applicable law 
and International Financial Reporting Standards (IFRS) as adopted by the European Union. 
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Company’s members 
those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

Respective responsibilities of Directors and auditors 
As explained more fully in the Directors’ Responsibilities Statement set out on page 10, the Directors are 
responsible for the preparation of the Group financial statements and for being satisfied that they give a true and 
fair view. Our responsibility is to audit and express an opinion on the Group financial statements in accordance 
with applicable law and International Standards on Auditing (UK and Ireland). Those standards require us to 
comply with the Auditing Practices Board’s (APB’s) Ethical Standards for Auditors. 

Scope of the audit of the financial statements 
A description of the scope of an audit of financial statements is provided on the APB’s website at 
www.frc.org.uk/apb/scope/private.cfm. 

Opinion on financial statements 
In our opinion the Group financial statements: 
•  give a true and fair view of the state of the Group’s affairs as at 31 March 2012 and of its loss for the period 

then ended;  

•  have been properly prepared in accordance with IFRS as adopted by the European Union; and 
•  have been prepared in accordance with the requirements of the Companies Act 2006. 

Emphasis of matter – Going concern 
In forming our opinion on the financial statements, which is not modified, we have considered the adequacy of 
the disclosures made in the accounting policies on page 15 of the financial statements concerning the Group’s 
ability to continue as a going concern. As explained on page 15 of the financial statements, the Group’s plans to 
improve its balance sheet and obtain long term funding are dependent on the ability to secure new investment, 
and creditor and shareholder approvals of a Company Voluntary Agreement (CVA) in the UK. These conditions, 
along with other matters explained on page 15 to the financial statements indicate the existence of a material 
uncertainty that may cast significant doubt about the Group’s ability to continue as a going concern. The financial 
statements do not include the adjustments that would result if the Group was unable to continue as a going 
concern. 

Opinion on other matter prescribed by the Companies Act 2006 
In our opinion the information given in the Directors’ Report for the financial period for which the Group financial 
statements are prepared is consistent with the Group financial statements. 

Matters on which we are required to report by exception 
We have nothing to report in respect of the following: 
Under the Companies Act 2006 we are required to report to you if, in our opinion: 
•  certain disclosures of Directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit. 

asia digital holdings PLC 
annual report and accounts 2012 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
independent auditor’s report 
to the members of asia digital holdings PLC  

Other matter 
We have reported separately on the parent company financial statements of Asia Digital Holdings PLC for the 
period ended 31 March 2012. That report includes an emphasis of matter. 

Nicholas Page 
Senior Statutory Auditor 
for and on behalf of Grant Thornton UK LLP 
Statutory Auditor, Chartered Accountants 
Gatwick 
2 November 2012  

asia digital holdings PLC 
annual report and accounts 2012 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
accounting policies (consolidated financial statements) 
for the 15 months ended March 2012 

1a Presentation of financial statements 
The consolidated financial statements of the Group have been prepared in accordance with International 
Financial Reporting Standards (IFRS), as adopted in the European Union and as applied in accordance with the 
provisions of the Companies Act 2006, and under the historical cost convention. 
Separate financial statements of the parent company have been presented on pages 45 to 56,which are 
prepared in accordance with UK GAAP.  

Change of financial year end 
The financial year end of the Company was changed from 31 December to 31 March. The change was made to 
align the start of the next accounting period with the start of the Company’s life as an investing company. 
Accordingly, the current financial statements are prepared for 15 months from 1 January 2011 to 31 March 2012. 
The comparative figures for the consolidated income statement, consolidated statement of comprehensive 
income, consolidated cash flow statement, consolidated statement of changes in equity and related notes are for 
the 12 months from 1 January 2010 to 31 December 2010.   

Adoption of new and revised standards 
The Group has adopted the following new interpretations, revisions and amendments to IFRS issued by the 
International Accounting Standards Board, which are relevant to and effective for the Group's financial 
statements:  

 

IAS 24 “Related Party Disclosures” (amended) effective from 1 January 2011, adopted by the EU on 19 
July 2010;  

  Annual improvements to IFRSs, containing amendments to IFRS 1, IFRS 3, IFRS 7, IAS 1, IAS 21, IAS 

28, IAS 31, IAS 34, and IFRIC 13.  

The adoption of these new requirements did not have any impact on the financial position or the performance of 
the Group.  

Standards in issue not yet effective 
At the date of authorisation of these financial statements, certain new standards, amendments and interpretations 
to existing standards applicable to the Group have been published but are not yet effective, and have not been 
adopted early by the Group.  

IFRS 10 “Consolidated Financial Statements” effective from 1 January 2013, is not yet adopted by the EU. It 
introduces a new, principle-based definition of control which will apply to all investees to determine the scope of 
consolidation.  

IFRS 13 “Fair Value Measurement” effective from 1 January 2013, is not yet adopted by the EU. It defines fair 
value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date. The Standard clarifies that fair value is based on a 
transaction taking place in the principal market for the asset or liability or, in the absence of a principal market, 
the most advantageous market. The principal market is the market with the greatest volume and level of activity 
for the asset or liability.  

Certain other new standards and interpretations have been issued but are not expected to have a material impact 
on the Group's consolidated financial statements once adopted :  

 

 
 
 

 

 
 

IFRS 7 “Financial Instruments: Disclosures” – Derecognition, effective from 1 July 2011, not yet adopted 
by the EU  
IFRS 9 “Financial Instruments” effective from 1 January 2015, not yet adopted by the EU  
IFRS 11 “Joint Arrangements” effective from 1 January 2013, not yet adopted by the EU  
IFRS 12 “Disclosure of Interests in Other Entities” effective from 1 January 2013, not yet adopted by the 
EU  
IAS 1 “Financial Statement Presentation” – Other Comprehensive Income, effective from 1 July 2012, not 
yet adopted by the EU  
IAS 19 “Employee Benefits” effective from 1 January 2013, not yet adopted by the EU  
IAS 27 “Separate Financial Statements” (Revised) effective from 1 January 2013, not yet adopted by the 
EU  

asia digital holdings PLC 
annual report and accounts 2012 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
accounting policies (consolidated financial statements) 
for the 15 months ended March 2012 

1b Going concern 
The Group’s business activities, together with the factors likely to affect its future development, performance and 
position are set out in the Chairman’s statement on pages 1 to 2. The financial position of the Group, its cash 
flows, liquidity position and borrowing facilities are described in the Chairman’s statement on page 1. In addition, 
pages 4 to 5 include the Group’s objectives, policies and processes for managing its capital; note 17 to the 
financial statements includes its financial risk management objectives, details of its financial instruments and its 
exposures to credit risk and liquidity risks. 
The Group made losses during the 15 months of 31 March 2012 of £920,000 (year to 31 December 2010: 
£1,339,000 profit). At period end the cash balance (including cash held in the disposal group) was £147,000 (31 
December 2010: £538,000), with net liabilities of £847,000 (31 December 2010: £91,000 net assets).  
The Group received the final consideration from the disposal of its Australia based subsidiary during the period. 
The gross consideration received was £663,000. After settling certain costs related to the transaction, the Group 
received £375,000 which was used to service its ongoing working capital requirements. 
The Group also completed the sale of its 20.6% shareholding in DC Storm Limited, a software development 
company based in the UK, in August 2011. The transaction generated cash resources of £194,500 (£200,000 
gross consideration less transaction costs), which provided additional working capital for the Group.   
Following a strategic review, which was announced in December 2011, and in the view of the continued working 
capital difficulties faced by the Group, the Board resolved that it would be in the best interests of shareholders to 
close the Group’s trading operations, and to this end, to dispose of the Group’s two main operations, DGM India 
Internet Marketing Private Limited (“DGM India”) and DGM Asia Pacific Private Limited (“DGM Singapore”).  
The sale of DGM India was completed in July 2012. The net cash generated from the transaction (after 
transaction costs) was £324,000.  
The Group completed the sale of selected assets of DGM Singapore in June 2012 to Flow Digital Private Limited 
(“Flow Digital”), a subsidiary of Omnicom Media Group. The actual cash received from the transaction was 
£75,352, after Flow Digital retained certain amounts relating to prepayments made previously to the Group by 
transferring clients, employee costs relating to transferring employees to be settled by Flow Digital, and certain 
legal fees settled directly by Flow Digital on behalf of the Group.  
In an attempt to improve its net asset position, the Group has also begun the liquidation and closure of certain 
subsidiaries that are insolvent in Singapore, Hong Kong and China. Once finalised, the liquidations in Asia are 
expected to result in an improvement in the Group’s balance sheet of about £512,000.  
As the effect of the disposal of DGM India and selected assets of DGM Singapore, as well as the closure of the 
Group’s China operation, has been to divest the parent company of its trading businesses and activities, this 
constitutes a fundamental change of business under Rule 15 of the AIM Rules. As a result, the parent company 
has been treated as an Investing Company, following the approval of the Investment Policy at a General Meeting 
held on 28 May 2012 and the completion of the sale of selected assets of DGM Singapore. The Company is now 
required to implement the Investment Policy, or otherwise make an acquisition or acquisitions which constitute a 
reverse takeover under Rule 14 of the AIM Rules, within twelve months of obtaining consent from shareholders.  
In order to enable the Company to execute its investment policy, the Directors are endeavouring to seek 
additional long term funding.  
The Directors have concluded that material uncertainties that cast significant doubt upon the ability of the 
Company to continue as a going concern exist. Nevertheless, after making enquiries, and considering the 
uncertainties, the Directors have a reasonable expectation that the Company will have adequate resources to 
continue in operational existence for the foreseeable future. Accordingly, they adopt the going concern basis in 
preparing the annual report and accounts.   

asia digital holdings PLC 
annual report and accounts 2012 

15 

 
 
 
 
 
 
 
 
 
 
     
 
   
 
 
 
accounting policies (consolidated financial statements) 
for the 15 months ended March 2012 

1c Summary of significant accounting policies 
The significant accounting policies that have been used in the preparation of these consolidated financial 
statements are summarised below. 

Consolidation 
Subsidiaries are entities that are directly or indirectly controlled by the Group. Control exists where the Group has 
the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities. In 
assessing control, potential voting rights that are currently exercisable or convertible are taken into account.  
The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group, in 
accordance with IFRS 3. The cost of an acquisition is measured as the fair value of the assets given, equity 
instruments issued and liabilities incurred or assumed at the date of exchange. Subsidiaries are consolidated 
from the date control passes, until such time as control ceases.  

Investments in associates 
Associates are those entities over which the Group is able to exert significant influence but which are neither 
subsidiaries nor joint ventures. Investments in associates are initially recognised at cost and subsequently 
accounted for using the equity method. Any goodwill or fair value adjustment attributable to the Group’s share in 
the associate is not recognised separately and is included in the amount recognised as investment in associates.  
The carrying amount of the investments in associates is increased or decreased to recognise the Group’s share 
of the profit or loss and other comprehensive income of the associate. These changes include subsequent 
depreciation, amortisation or impairment of the fair value adjustments of assets and liabilities.  
Unrealised gains and losses on transactions between the Group and its associates are eliminated to the extent of 
the Group’s interest in those entities. Where unrealised losses are eliminated, the underlying asset is also tested 
for impairment.  
Amounts reported in the financial statements of associates have been adjusted where necessary to ensure 
consistency with the accounting policies of the Group.  

Revenue  
All revenue relates to the rendering of services. Revenue is measured by reference to the fair value of 
consideration received or receivable by the Group for services provided, excluding VAT (or overseas equivalents) 
and trade discounts. Revenue is recognised when the services are provided by reference to the stage of 
completion at the reporting date, the amount of revenue can be reliably estimated and it is probable that the 
economic benefits associated with the transaction will flow to the entity. The stage of completion of service and 
revenue recognition are determined by validating the service activity reports generated by in-house or third 
parties tracking tools against insertion orders, purchase orders or agreements signed. The revenue is not 
recognised for any incomplete and/or invalidated services at the period end.  
On occasions, revenue for services is invoiced in advance of the services being provided. In such cases revenue 
is deferred and subsequently recognised on completion in accordance with the criteria set out above. 
Pensions 
Any pension costs, or equivalent, charged against profits represents the amount of contributions payable in 
respect of the accounting period. 

Share-based payments  
Share-based payments that are within the scope of IFRS 2 Share-based Payment have been recognised in the 
financial statements in accordance with that standard. This has been applied to arrangements granted after 7 
November 2002.  
Where employees are rewarded using share-based payments, the fair value of employees’ services is 
determined indirectly by reference to the fair value of the instrument granted to the employee. This fair value is 
appraised at the grant date and, in accordance with IFRS 2, excludes the impact of non-market vesting 
conditions. 
Equity-settled share-based payments are recognised as an expense in the income statement in accordance with 
IFRS 2 with a corresponding credit to equity. 
If a service period or other non-market vesting conditions apply, the expense is allocated over the vesting period 
based on the best available estimate of the number of share options expected to vest. Estimates are 
subsequently revised if there is any indication that the number of share options expected to vest differs from 
previous estimates. Any cumulative adjustment prior to vesting is recognised in the current period.  

asia digital holdings PLC 
annual report and accounts 2012 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
accounting policies (consolidated financial statements) 
for the 15 months ended March 2012 

1c Summary of significant accounting policies continued 
Share-based payments continued 
No adjustment is made to any expense recognised in prior periods of share options ultimately exercised that are 
different from the number that actually vested. Upon exercise of share options, the proceeds received net of 
attributable transaction costs are credited to share capital and where appropriate share premium.  
Fair values of share options or awards, measured at the date of the grant of the option or award, are determined 
using a binomial model methodology.  

Taxation  
Current tax is the tax currently payable based on taxable profit for the period. 
Deferred income taxes are calculated using the liability method on temporary differences. Deferred tax is 
generally provided on the difference between the carrying amounts of assets and liabilities and their tax bases. 
However, deferred tax is not provided on the initial recognition of goodwill or on the initial recognition of an asset 
or liability unless the related transaction is a business combination or affects tax or accounting profit. Deferred tax 
on temporary differences associated with shares in subsidiaries is not provided if reversal of these temporary 
differences can be controlled by the Group and it is probable that reversal will not occur in the foreseeable future. 
In addition, tax losses available to be carried forward as well as other income tax credits to the Group are 
assessed for recognition as deferred tax assets. 
Deferred tax liabilities are provided in full, with no discounting. Deferred tax assets are recognised to the extent 
that it is probable that the underlying deductible temporary differences will be able to be offset against future 
taxable income. Current and deferred tax assets and liabilities are calculated at tax rates that are expected to 
apply to their respective period of realisation, provided they are enacted or substantively enacted at the balance 
sheet date. 
Changes in deferred tax assets or liabilities are recognised as a component of tax expense in the income 
statement, except where they relate to items that are recognised in other comprehensive income in which case 
the related deferred tax is also charged or credited directly to equity. 

Leased assets 
A lease is classified as a finance lease if it transfers substantially all the risks and rewards incidental to 
ownership. All other leases are classified as operating leases. Classification is made at the inception of the lease. 
The Group has both finance and operating leases. Payments made under operating leases are charged to the 
profit and loss account on a straight-line basis over the lease term. Finance leases are capitalised at the lease’s 
commencement at the lower of the fair value of the leased property, plant or equipment and the present value of 
the minimum lease payments. 

Financial instruments 
A financial instrument refers to a contract that gives rise to a financial asset of one entity and a financial liability or 
equity instrument of another entity and is recognised on the Group’s balance sheet when the Group becomes a 
party to the contractual terms of the instrument. Financial instruments include cash and deposits, trade 
receivables and payables, debt and equity securities, etc.  

Trade and other receivables 
Trade and other receivables are recognised initially at fair value and, subsequently, measured at amortised cost 
using the effective interest method, less provision for impairment. A provision for impairment of trade and other 
receivables is established when there is objective evidence that the Group will not be able to collect all amounts 
due according to the original terms of the receivables. Significant financial difficulties of the debtor, probability 
that the debtor will enter bankruptcy or financial reorganisation and changes to debtor payment patterns are 
considered indicators that the trade receivable may be impaired.  
The amount of the provision is the difference between the asset’s carrying amount and the present value of 
estimated future cash flows, discounted at the original effective interest rate.  

Trade and other payables 
Trade and other payables are not interest-bearing and are stated at their fair value on initial recognition. They are 
then measured at amortised cost.  

Borrowings 
Borrowings are recognised at fair value, net of transaction costs incurred. They are then measured at amortised 
cost. Fees paid on the settlement of loan facilities are recognised as transaction costs of the loan. 

asia digital holdings PLC 
annual report and accounts 2012 

17 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
accounting policies (consolidated financial statements) 
for the 15 months ended March 2012 

1c Summary of significant accounting policies continued 
Financial instruments continued  
Provisions 
Provisions are recognised when present obligations as a result of a past event will probably lead to an outflow of 
economic resources from the Group and amounts can be estimated reliably. A present obligation arises from the 
presence of a legal or constructive commitment that has resulted from past events.  
Provisions are measured at the estimated expenditure required to settle the present obligation, based on the 
most reliable evidence available at the reporting date, including the risk and uncertainties associated with the 
present obligation, discounted to present value.  

Cash and cash equivalents 
Cash and cash equivalents include cash in hand, deposits held at call with banks that are readily convertible into 
known amounts of cash and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities on 
the balance sheet. 

Equity instruments  
Equity instruments issued by the Group are recorded at the proceeds received, net of direct costs.  

Equity 

Equity comprises the following: 

Share capital 

Capital redemption reserve  

Share premium  

Retained earnings  

Share-based payment reserve 

Translation reserve 

– 

– 

– 

– 

– 

– 

represents the nominal value of equity shares 

represents the reserve fund for shares redemption or buy-back 

represents the excess over the nominal value of the fair value of 
consideration for shares issued 

represents the accumulated retained profits  

represents the cumulative charges for share-based payments  

represents the cumulative foreign exchange differences on 
translating subsidiaries 

Foreign currencies 
The presentational currency is sterling. The parent company’s functional currency is sterling. The functional 
currencies of significant subsidiaries and associated undertakings are sterling, Indian rupees, Singapore dollars 
and Chinese yuan. 
Transactions in foreign currencies are translated into each entity’s functional currency at the rates of exchange 
prevailing on the dates of the transactions. At each balance sheet date, monetary assets and liabilities that are 
denominated in foreign currencies are retranslated at the rates prevailing at the balance sheet date. Gains and 
losses arising on retranslation of monetary are included in net profit or loss for the period.  
On consolidation, the assets and liabilities of the Group’s overseas operations are translated at exchange rates 
prevailing on the balance sheet date. Income and expense items are translated at the average exchange rates 
for the period unless exchange rates fluctuate significantly. Exchange differences arising, if any, are classified as 
other comprehensive income and transferred to the Group’s translation reserve. Such translation differences are 
reclassified from equity to profit or loss when the gain or loss on disposal of a foreign subsidiary is recognised.  

Segmental reporting 
An operating segment is a component of the Group: 
• 

that engages in business activities from which it may earn revenues and incur expenses (including revenues 
and expenses relating to transactions with other components of the Group); 

•  whose operating results are reviewed regularly by the Group’s chief decision maker to make decisions about 

resources to be allocated to the segment and assess its performance; and 
for which discrete financial information is available. 

• 
The main operating segment operated by the Group during the period was DGM, which is managed separately 
from other segments. All inter-segment transfers are carried out at arm’s length prices. In addition, corporate 
assets which are not directly attributable to the business activities of any operating segment are not allocated to a 
segment. Further information on the segments is disclosed in note 1 to the financial statements. 

asia digital holdings PLC 
annual report and accounts 2012 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
accounting policies (consolidated financial statements) 
for the 15 months ended March 2012 

1c Summary of significant accounting policies continued 
Discontinued operations 
A discontinued operation is a cash-generating unit that either has been disposed of, or is classified as held for 
sale and: 
• 
• 

represents a separate major line of business or geographical area of operations; 
is part of a single co-ordinated plan to dispose of a separate major line of business or geographical area of 
operations; or 

•  a subsidiary acquired exclusively with a view to resale. 
The disclosures for discontinued operations in the prior period relate to all operations that have been 
discontinued by the balance sheet date. In line with IFRS 5, the income statement for the prior period has been 
restated to disclose the loss from discontinued operation and its disposal after the loss from continuing 
operations. 

Non-current assets and disposal groups classified as held for sale 
Non-current assets and disposal groups classified as held for sale are measured at the lower of carrying amount 
and fair value less costs to sell. 
Non-current assets and disposal groups are classified as held for sale if their carrying amounts will be recovered 
through a sale transaction rather than through continuing use. This condition is regarded as met only when the 
sale is highly probably, and the asset or disposal group is available for immediate sale in its present condition 
subject only to terms that are usual or customary for sales of such assets. Management must be committed to 
the sale, which should be expected to qualify for recognition as a completed sale within one year from the date of 
classification as held for sale. 
Property, plant, equipment and intangible assets once classified as held for sale are not depreciated.  
The disposal group may include current assets, as well as current and non-current liabilities. However, only 
liabilities that will be transferred as part of the transaction are classified as part of the disposal group. 
If a non-current asset or disposal group has been classified as held for sale, but subsequently ceases to meet the 
criteria to be classified as held for sale, the Group ceases to classify the asset or disposal group as held for sale. 
Non-current assets and disposal groups that cease to be classified as held for sale are measured at the lower of 
carrying amount before the asset or disposal group was classified as held for sale (adjusted for any depreciation, 
amortisation or revaluation that would have been recognised has the asset or disposal group not been classified 
as held for sale) and its recoverable amount on the date of the subsequent decision not to sell.       

1d Accounting estimates and judgments 
Significant judgments in applying the Group’s accounting polices 
In the process of applying the Group’s accounting policies, management has made the following judgments that 
have the most significant effect on the amounts recognised in the financial statements. 

Allowance for bad and doubtful debts 
The allowance for bad and doubtful debts is based on an assessment of the recoverability of trade and other 
receivables. Allowances are applied to trade and other receivables where events of changes in circumstances 
indicate that the balances may not be collectible. Further information on this is available in note 17 to the financial 
statements.  

Recognition of deferred tax assets 
The Directors have also used their judgment in not recognising deferred tax assets as explained in note 5 to the 
financial statements. 

Estimates 
Management has made a number of estimates in the recognition and measurement of assets, liabilities, income 
and expenses. The estimates which may differ from actual results include the following:  

Impairment 
An impairment loss is recognised for the amount by which the asset’s or cash-generating unit’s carrying amount 
exceeds its recoverable amount. To determine the recoverable amount, management estimates expected future 
cash flows from each cash-generating unit and determines a suitable interest rate in order to calculate the 
present value of those cash flows. In the process of measuring expected future cash flows management makes 
assumptions about future operating results. These assumptions relate to future events and circumstances.  
In most cases, determining the applicable discount rate involves estimating the appropriate adjustment to market 
risk and the appropriate adjustment to asset-specific risk factors. 

asia digital holdings PLC 
annual report and accounts 2012 

19 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
accounting policies (consolidated financial statements) 
for the 15 months ended March 2012 

1d Accounting estimates and judgments continued 
Significant judgments in applying the Group’s accounting polices continued 
Estimates continued 
Provisions 
Provisions are made if a present obligation arises as a result of a past event, payment is probable, and the 
amount can be estimated reliably.  
The amount recognised as a provision is the best estimate of the expenditure required to settle the present 
obligation at the balance sheet, that is, the amount that would be rationally paid to settle the obligation at the 
balance sheet date or to transfer it to a third party. 
In reaching the best estimate, Management takes into account the risks and uncertainties that surround the 
underlying events.  

asia digital holdings PLC 
annual report and accounts 2012 

20 

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
consolidated income statement 
for the 15 months ended 31 March 2012 

Continuing operations 

Revenue 

Cost of sales 

Gross profit 

Administrative expenses 

– depreciation 

– share-based payments 

– other administrative expenses 

Loss from operations 

Interest received 

Interest payable 

Share of loss of associates 

Loss before tax 

Income tax 

Total loss after taxation from continuing operations  

Discontinued operations 

Profit before tax from discontinued operations  

Profit on disposal of subsidiary  

Profit on disposal of associate 

Income tax 

Profit after tax from discontinued operations  

Total (loss)/profit 

Attributable to: 

Equity holders of the parent 

Earnings per share 

Basic and diluted (loss)/earnings per share 

Basic and diluted loss per share from continuing operations 

Basic and diluted earnings per share from discontinued operations 

Restated 

  15 months ended 

Year ended  

31 March 

31 December 

Notes 

1 

2 

9 

5 

6 

8 

9 

5 

7 

7 

7 

2012 

£’000 

1,665 

(1,055) 

610 

(26) 

(21) 

(1,706) 

(1,753) 

(1,143) 

– 

(4) 

– 

(1,147) 

(13) 

(1,160) 

77 

– 

195 

(32) 

240 

(920) 

2010 

£’000 

3,089 

(2,533) 

556 

(70) 

(269) 

(3,005) 

(3,344) 

(2,788) 

– 

(73) 

– 

(2,861) 

56 

(2,805) 

868 

3,263 

– 

13 

4,144 

1,339 

(920) 

1,339 

(11.98p) 

(15.11p) 

3.13p 

17.44p 

(36.53p) 

53.96p 

asia digital holdings PLC 
annual report and accounts 2012 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
consolidated statement of comprehensive income 
for the 15 months ended 31 March 2012 

(Loss)/profit for the period 

Other comprehensive income 

Exchange differences on translation of foreign operations: 

– (losses)/gains recognised during the period 

– reclassification adjustment on disposal 

Total comprehensive income for the period 

Attributable to: 

Equity holders of the parent 

Notes 

8 

15 months ended 

Year ended 

31 March 

31 December 

2012 

£’000 

(920) 

(71) 

– 

(991) 

2010 

£’000 

1,339 

102 

512 

1,953 

(991) 

1,953 

asia digital holdings PLC 
annual report and accounts 2012 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
consolidated balance sheet 
as at 31 March 2012 

Assets 

Non-current assets 

Property, plant and equipment 

Current assets 

Trade and other receivables 

Cash and cash equivalents 

Assets of disposal group classified as held for sale   

Total assets 

Equity and liabilities 

Equity 

Called up share capital 

Capital redemption reserve 

Share-based payment reserve 

Share premium account 

Translation reserve 

Retained earnings 

Total equity 

Current liabilities 

Trade and other payables  

Onerous lease provisions 

Corporation tax 

Liabilities of disposal group classified as held for sale 

Non-current liabilities 

Onerous lease provisions 

Total liabilities 

Total equity and liabilities 

Notes 

10 

11 

16 

6 

13 

14 

12 

15 

6 

15 

31 March 

31 December 

2012 

£’000 

– 

– 

214 

22 

236 

836 

1,072 

1,072 

4,852 

13,188 

1,176 

23,792 

(72) 

2010 

£’000 

34 

34 

3,112 

538 

3,650 

– 

3,650 

3,684 

4,852 

13,188 

1,155 

23,792 

(1) 

(43,815) 

(42,895) 

(879) 

91 

1,297 

42 

– 

1,339 

612 

– 

1,951 

1,072 

3,138 

215 

16 

3,369 

– 

224 

3,593 

3,684 

These financial statements were approved by the Board, authorised for issue and signed on their behalf on 2 
November 2012 by: 

Adrian Moss 
Chief Executive Officer 

Company registration number: 03904195 

asia digital holdings PLC 
annual report and accounts 2012 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
consolidated cash flow statement 
for the 15 months ended 31 March 2012 

Operating activities 

Loss before tax 

Depreciation 

Amortisation 

Share-based payment 

Increase/(decrease) in receivables 

(Decrease) in payables 

Foreign exchange differences  

Finance expense 

Tax (charge)/credit 

Cash flow from operating activities in continuing operations 

Cash flow from operating activities in discontinued operations 

6 

Total cash flow from operating activities 

Investing activities 

Purchase of property, plant and equipment 

Consideration for disposal of subsidiary (net of cash disposed) 

Consideration for disposal of associate  

Cash flow from investing activities in continuing operations 

Cash flow from investing activities in discontinued operations 

Total cash flow from investing activities 

9 

6 

Financing activities 

Issue of ordinary share capital 

Share premium on the issue of ordinary share  

Issue of convertible loan notes 

Repayment of convertible loan notes 

Interest paid 

Cash flow from financing activities in continuing operations 

Cash flow from financing activities in discontinued operations 

6 

Total cash flow from financing activities 

Net (decrease) in cash and cash equivalents 

Cash and cash equivalents at start of period 

Exchange differences on cash and cash equivalent 

Cash and cash equivalents including cash held in disposal 
group at the end of the period 

Cash held in disposal group 

Cash and cash equivalents at the end of the period  

Cash and cash equivalents comprise: 

Cash and cash in bank 

Time deposits 

Cash and cash equivalents at end of period 

6 

16 

16 

asia digital holdings PLC 
annual report and accounts 2012 

15 months ended 

Year ended 

31 March 

31 December 

Notes 

2012 

£’000 

2010 

£’000 

(1,147) 

(2,861) 

26 

– 

21 

886 

(1,356) 

(58) 

4 

(13) 

(1,637) 

397 

(1,240) 

(6) 

664 

200 

858 

16 

874 

– 

– 

– 

– 

(4) 

(4) 

(6) 

(10) 

(376) 

538 

(15) 

147 

(125) 

22 

22 

– 

22 

70 

– 

269 

(94) 

(886) 

78 

73 

56 

(3,295) 

989 

(2,306) 

(31) 

2,100 

– 

2,069 

(22) 

2,047 

– 

– 

– 

(500) 

(118) 

(618) 

(272) 

(890) 

(1,149) 

1,617 

70 

538 

– 

538 

517 

21 

538 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
consolidated statement of changes in equity 
for the 15 months ended 31 March 2012 

Balance at 1 January 2011 

Share options issued in share-based payments 

Issue of share capital 

Transactions with owners 

Profit for the period 

Other comprehensive income: 

– exchange difference on translation of foreign operations 

Total comprehensive income for the period 

Balance at 31 March 2012 

Capital  Share-based 

Share 

redemption 

payment 

Translation 

Share 

capital 

£’000  

4,852 

– 

– 

– 

– 

– 

– 

premium 

£’000 

23,792 

reserve 

£’000 

13,188 

reserve 

£’000 

1,155 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

21 

– 

21 

– 

– 

– 

4,852 

23,792 

13,188 

1,176 

reserve 

£’000 

Retained 

earnings 

£’000 

(1) 

(42,895) 

– 

– 

– 

Total 

equity 

£’000 

91 

21 

– 

21 

(920) 

(920) 

– 

(920) 

(43,815) 

(71) 

(991) 

(879) 

– 

– 

– 

– 

(71) 

(71) 

(72) 

Balance at 1 January 2010 

4,792 

23,703 

13,188 

1,033 

(615) 

(44,234) 

(2,133) 

Share options issued in share-based payments 

Issue of share capital 

Transactions with owners 

Profit for the year (Restated) 

Other comprehensive income: 

– historical exchange differences on translation (note 8) 

– exchange difference on translation of foreign operations 

Total comprehensive income for the year 

Balance at 31 December 2010 

– 

60 

60 

– 

– 

– 

– 

– 

89 

89 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

122 

– 

122 

– 

– 

– 

– 

4,852 

23,792 

13,188 

1,155 

– 

– 

– 

– 

512 

102 

614 

(1) 

– 

– 

– 

122 

149 

271 

1,473 

1,473 

(134) 

– 

1,339 

(42,895) 

378 

102 

1,953 

91 

asia digital holdings PLC 
annual report and accounts 2012 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

1 Revenue and segmental information 
The Group is principally engaged in the provision of online marketing services. Revenue is attributable to the principal 
activity, which is mainly carried out in China, India and Southeast Asia. In addition to these geographical segments, 
management also considers the business from an operating segment perspective. 
The main operating segment is DGM. The other operating segments, including AKTIV which was discontinued during the 
reporting period, do not meet the quantitative thresholds required by IFRS 8 to be reported as separate segments. 
The DGM segment is a specialist online marketing operation focusing on the delivery of customers to advertisers through 
search engine marketing, affiliate and display advertising, servicing both agencies and direct clients. 
An analysis of revenue and segment result by geography and operating segment is shown below: 

15 months ended 31 March 2012 
External revenue 

All operations (£’000)  

DGM 

Other 

Discontinued operations (£’000) 

DGM 

Other 

Continuing operations (£’000) 

DGM 

Other 

Continuing operations (£’000) 

Continuing operations (%) 

Segment result 

DGM 

Other 

Amortisation 

Depreciation 

Share-based payment 

Interest 

Profit on disposal of subsidiary 

Profit on disposal of associate 

Tax 

Total profit for the period 

Segmental assets (£’000) 

Segmental liabilities (£’000) 

Major customers‡ 

Revenue from major customers (£’000) 

China 
£’000 

India 
£’000 

SE Asia 
£’000 

  Operating† 
central 
costs 
£’000 

Other 
£’000 

Holding†† 
company 
costs 
£’000 

552 

2,392 

1,113 

– 

– 

126 

552 

2,392 

1,239 

– 

– 

– 

(2,392) 

– 

(2,392) 

– 

(126) 

(126) 

1,113 

– 

1,113 

67 

– 

– 

– 

– 

251 

– 

(97) 

(91) 

251 

(188) 

552 

– 

552 

33 

(256) 

(9) 

(265) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(22) 

(22) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(237) 

(40) 

(277) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(518) 

(518) 

76 

159 

1 

542 

836 

612 

2 

564 

107 

718 

4 

565 

– 

– 

– 

– 

– 

– 

– 

– 

53 

462 

– 

– 

Total 
£’000 

4,057 

126 

4,183 

(2,392) 

(126) 

(2,518) 

1665 

– 

1,665 

100 

(339) 

(680) 

(1,019) 

– 

(26) 

(21) 

(4) 

– 

195 

(45) 

(920) 

1,072 

1,951 

– 

– 

  ‡ Number of customers generating more than 10% of segment revenue. 

† Included in ‘Operating central costs’ is a £47,000 provision release from prior period relating to the Group’s affiliate tracking technology 

†† Included in ‘Holding company costs are leasehold provisions releases (£161,000); UK VAT provision releases (£131,000) and others (£15,000).   

asia digital holdings PLC 
annual report and accounts 2012 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

1 Revenue and segmental information continued 

China 
£’000 

India* 
£’000 

SE Asia 
£’000 

Other** 
£’000 

Operating† 
central 
costs 
£’000 

Holding†† 
company 
costs 
£’000 

Year ended 31 December 2010 (restated) 
External revenue 

All operations (£’000)  

DGM 

Other 

Discontinued operations (£’000) 

DGM 

Other 

Continuing operations (£’000) 

DGM 

Other 

Continuing operations (£’000) 

Continuing operations (%) 

Segment result 

DGM 

AKTIV 

Other 

Amortisation 

Depreciation 

Share-based payment 

Interest 

Profit on disposal of subsidiary 

Tax 

Total profit for the year 

Segmental assets (£’000) 

Segmental liabilities (£’000) 

Major customers‡ 

456 

– 

456 

– 

– 

– 

456 

– 

456 

15 

(73) 

– 

– 

(73) 

503 

439 

1 

Total 
£’000 

19,338 

1,358 

20,696 

(16,249) 

(1,358) 

(17,607) 

3,089 

– 

3,089 

100 

41 

93 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

1,816 

– 

1,816 

2,633 

1,358 

3,991 

14,433 

– 

14,433 

(1,816) 

– 

(14,433) 

– 

(1,358) 

– 

(1,816) 

(1,358) 

(14,433) 

– 

– 

– 

– 

21 

– 

– 

21 

2,633 

– 

2,633 

85 

(74) 

93 

23 

42 

– 

– 

– 

– 

788 

– 

(110) 

678 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(621) 

– 

– 

(1,628) 

(1,715) 

(621) 

(1,628) 

(1,581) 

– 

(70) 

(269) 

(73) 

3,263 

69 

1,339 

3,684 

3,593 

– 

– 

962 

765 

1 

258 

1,430 

1,111 

5 

– 

– 

1 

1,386 

6,968 

– 

– 

– 

– 

789 

1,278 

– 

– 

Revenue from major customers (£’000) 

456 

  * 

Included in India segment result is a £65,000 provision for bad debts.  

**   Other segment result relates to the Group’s Australian operation which was disposed during the year. 

  † 

†† 

 Included in “Operating central costs” are provisions relating to the decommissioning of the Group’s legacy affiliate tracking technology (£95,000) and staff 
reorganisation costs (£21,000).  

Included in “Holding company costs” are non-recurring staff reorganisation costs (£48,000), leasehold provisions relating to the Group’s premises in 
London (£81,000) and other non-recurring provisions (£167,000). 

  ‡ 

 Number of customers generating more than 10% of segment revenue. 

asia digital holdings PLC 
annual report and accounts 2012 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

2 Loss from operations 
Loss from operations is stated after charging:  

Amortisation of intangible assets 

Depreciation of property, plant and equipment  

Research and development expense 

Auditors’ remuneration for auditing of accounts † 

Auditors’ remuneration for non-audit services *  † 

Operating lease rentals 

Lease commitment provision 

Share-based payment costs 

15 months ended 

Year ended 

31 March 

31 December 

2012 

£’000 

– 

26 

– 

64 

31 

130 

– 

21 

2010 

£’000 

– 

76 

– 

65 

19 

276 

81 

269 

*  Auditors’ remuneration for non-audit services comprised other services relating to taxation of £31,000 (year to 31 December 2010: £19,000) and all other 

services £Nil (year to 31 December 2010: £Nil). 

† The £95,000 charge relating to auditors’ remuneration for auditing and non-audit services includes remuneration to the Group auditor (£61,000) and other 

auditors (£34,000). 

3 Staff costs 
The average number of persons employed by the Group (including Directors) during the period was as follows:  

Directors and senior management 

Management  

Non-management  

Total 

The aggregate payroll costs for these persons were as follows: 

Aggregate wages and salaries  

Social security costs 

Share-based payments 

Pensions costs 

Aggregate wages and salaries  

Social security costs 

Share-based payments 

Pensions costs 

15 months ended 

Year ended 

31 March 

31 December 

2012 

2010 

6 

5 

44 

55 

8 

9 

80 

97 

15 months ended 31 March 2012 

Continuing  Discontinued 

1,177 

60 

10 

11 

1,258 

531 

26 

11 

– 

568 

Year ended 31 December 2010 

Continuing 

Discontinued 

1,347 

54 

245 

56 

2,329 

165 

24 

– 

Total 

1,708 

86 

21 

11 

1,826 

Total 

3,676 

219 

269 

56 

1,702 

2,518 

4,220 

asia digital holdings PLC 
annual report and accounts 2012 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

4 Directors and senior management 
Directors’ remuneration 

Executive 

A Moss 

Non-Executive 

D Lees 

K Lassman 

Other senior management 

Executive 

A Moss 

Non-Executive 

D Lees 

K Lassman 

T Beattie (resigned 15 November 2010) 

Other senior management 

15 months ended 31 March 2012 

Salary 

£’000 

Fees  Pension 

Equity 

£’000 

£’000 

£’000 

Total 

£’000 

260 

– 

– 

260 

324 

584 

– 

– 

– 

– 

– 

– 

11 

– 

– 

11 

– 

11 

– 

– 

– 

– 

– 

– 

271 

– 

– 

271 

324 

595 

Year ended 31 December 2010 

Salary 

£’000 

Fees 

Pension 

£’000 

£’000 

Equity 

£’000 

Total 

£’000 

292 

– 

– 

– 

292 

519 

811 

– 

15 

10 

– 

25 

– 

25 

56 

– 

– 

– 

56 

– 

56 

240 

588 

33 

23 

– 

296 

– 

48 

33 

– 

669 

519 

296 

1,188 

Directors’ and senior management’s interests in shares 
The Directors who held office at 31 March 2012 had the following interests in the shares of the Company: 

A Moss 

D Lees 

K Lassman 

31 March 2012 

31 December 2010 

Number 

of shares 

995,101 

121,755 

57,435 

% 

12.96 

1.59 

0.75 

Number 

of shares 

% 

995,101 

12.96 

121,755 

57,435 

1.59 

0.75 

A proposed capital reorganisation was approved at a General Meeting held on 28 May 2012. Further details are available in note 20 to the financial statements. 
Shareholdings have been restated to reflect the effect of the capital reorganisation.  

Directors’ and senior management’s share options 

A Moss 

D Lees  

K Lassman 

Other senior management 

Other senior management 

As at 

Date of grant 

2012 

price 

period  

31 March 

Exercise 

Exercise 

April 2011 

April 2011 

April 2011 

February 2011 

January 2010 

174,000 

50 pence 

10 years 

17,500 

12,500 

10,000 

50,000 

50 pence 

10 years 

50 pence 

10 years 

50 pence 

10 years 

50 pence 

10 years 

asia digital holdings PLC 
annual report and accounts 2012 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

4 Directors and senior management continued 
Directors’ and senior management’s share options continued 

A Moss 

D Lees  

K Lassman 

Other senior management 

Other senior management 

As at 

31 December 

Exercise 

Exercise 

Date of grant 

2010 

price 

period  

May 2008 

May 2008 

May 2008 

May 2008 

174,000  112.50 pence 

17,500  112.50 pence 

12,500  112.50 pence 

4,000  125.00 pence 

January 2010 

96,000 

50.00 pence 

10 years 

10 years 

10 years 

10 years 

10 years 

A proposed capital reorganisation was approved at a General Meeting held on 28 May 2012. Further details are available in 
note 20 to the financial statements. Share options and exercise prices have been restated to reflect the effect of the capital 
reorganisation. 
Share options held by directions were rebased from 112.50 pence per option to 50 pence per option during the period. 
Further details are available in note 18 to the financial statements. Share options held by certain members of staff were also 
rebased with an exercise price of 50 pence.  
All vested options held by directors and staff have an exercise period of ten years.  
The market price of the ordinary shares at 31 March 2012 was 16 pence (31 December 2010: 27 pence) and the range 
during the period was 103 pence to 16 pence (year to 31 December 2010: 64 pence to 21 pence). 
The total share-based payment costs in respect of options granted are: 

Directors  

Other senior management 

Non-management 

5 Tax 

15 months ended 31 March 2012 

Current tax 

UK tax 

Foreign tax – adjustment in respect of current period 

Deferred tax – relating to origination and reversal of temporary 
differences 

Tax charge 

Year ended 31 December 2010 

Current tax 

UK tax 

Foreign tax – adjustment in respect of prior period 

Deferred tax – relating to origination and reversal of temporary 
differences 

Tax credit 

asia digital holdings PLC 
annual report and accounts 2012 

15 months ended 

Year ended 

31 March 

31 December 

2012 

£’000 

10 

10 

1 

2010 

£’000 

170 

80 

19 

Continuing   Discontinued 

All 

operations 

operations 

 operations  

£’000 

£’000 

£’000 

– 

13 

13 

– 

13 

– 

32 

32 

– 

32 

Continuing   Discontinued 

– 

45 

45 

– 

45 

All 

operations 

operations 

 operations  

£’000 

£’000 

£’000 

– 

(56) 

(56) 

– 

(56) 

– 

(13) 

(13) 

– 

(13) 

– 

(69) 

(69) 

– 

(69) 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

5 Tax continued 
As at 31 March 2012 the Group had unrecognised tax losses of £7,518,000 (31 December 2010: £5,568,000) of which 
£3,473,000 (31 December 2010: £2,473,000) relates to the UK based parent company and £4,045,000 (31 December 
2010: £3,095,000) relates to overseas operations.  
The deferred tax asset relating to the losses has not been recognised due to uncertainty over the existence of future taxable 
profits against which the losses can be used. In particular the UK trading losses are not expected to be used as the Group 
now derives income entirely from overseas. 

Tax reconciliation  

(Loss)/profit before tax 

Tax at 26% (2010: 28%) on loss before tax 

Effects of: 

Other expenses not deductible 

Non-trading losses 

UK substantial shareholding exemption relief 

Losses carried forward to be offset against: 

Future taxable trading profits 

Foreign withholding tax expense/(credit) 

Adjustment in respect of previous periods 

Current tax expense/(credit) 

Restated 

15 months ended  12 months ended 

31 March 

31 December 

2012 

£’000 

(875) 

(228) 

23 

– 

– 

205 

45 

– 

45 

2010 

£’000 

1,270 

356 

(256) 

– 

(362) 

262 

(69) 

– 

(69) 

6 Non-current assets held for sale and discontinued operations 
The assets and liabilities related to the subsidiary DGM India Internet Marketing Private Limited (“DGM India”), stated at the 
lower of carrying amount and fair value less costs to sell, have been presented as held for sale in the consolidated balance 
sheet, following the approval by the Board before period end to dispose the operation. The income and expenses related to 
DGM India have also been presented in discontinued operations within the consolidated income statement. The transaction 
was completed in July 2012.  
Income and expenses related to the AKTIV and Deploy business segments (discontinued during the current and previous 
reporting periods respectively) are also presented in discontinued operations within the consolidated income statement.     
In accordance with IFRS 5, income statement for the year ended 31 December 2010 has been restated. 

Analysis of the result of discontinued operations is as follows: 

15 months ended 

Year ended 

31 March 

31 December 

Revenue 

Cost of sales 

Administrative expense 

(Loss)/profit before tax 

Income tax (expense)/credit 

(Loss)/profit after tax  

asia digital holdings PLC 
annual report and accounts 2012 

2012 

£’000 

2,518 

(1,646) 

(795) 

77 

(32) 

45 

2010 

£’000 

17,607 

(13,181) 

(3,558) 

868 

13 

881 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

6 Non-current assets held for sale and discontinued operations continued  
Cumulative income or expenses recognised in other comprehensive income relating to disposal group classified as held for 
sale: 

Foreign exchange translation differences  

Total  

Assets of disposal group classified as held for sale: 

Property, plant and equipment  

Trade and other receivables  

Cash and cash equivalents 

Total  

15 months ended 

Year ended 

31 March 

31 December 

2012 

£’000 

6 

6 

2010 

£’000 

– 

– 

31 March 

31 December 

2012 

£’000 

7 

704 

125 

836 

2010 

£’000 

– 

– 

– 

– 

The assets of the disposal group have been reviewed. No impairment adjustments were made following the review. 

Liabilities of disposal group classified as held for sale: 

Trade payables  

Other payables 

Accruals and deferred income 

Total  

31 March 

31 December 

2012 

£’000 

574 

12 

26 

612 

2010 

£’000 

– 

– 

– 

– 

Cash flows from discontinued operations included in the consolidated cash flow statement are as follows: 

Net cash flows from operating activities 

Net cash flows from investing activities 

Net cash flows from financing activities 

Total cash flows 

15 months ended 

Year ended 

31 March 

31 December 

2012 

£’000 

397 

16 

(6) 

407 

2010 

£’000 

989 

(22) 

(272) 

695 

7 Earnings per share 
Earnings per share has been calculated on a loss after tax of £920,000 (year to 31 December 2010: £1,339,000 profit) and 
the number of shares in issue for the period of 7,679,309 (31 December 2010: 7,679,309). 

asia digital holdings PLC 
annual report and accounts 2012 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

7 Earnings per share continued 
Reconciliation of the profit and weighted average number of shares used in the calculations are set out below: 

15 months ended 31 March 2012 

Continuing 

Discontinued 

(Loss)/profit (£’000) 

Earnings per share (pence) 

(1,160) 

(13.65) 

240 

3.13 

Year ended 31 December 2010 (restated) 

Continuing 

Discontinued 

(Loss)/profit (£’000) 

Earnings per share (pence) 

(2,805) 

(36.53) 

4,144 

53.96 

Total 

(920) 

(11.98) 

Total 

1,339 

17.44 

The Group’s convertible loan which was issued in May 2009 was repaid in full in December 2010. The convertible 
instruments had no dilutive effect. 
Share options issued to management and staff had no dilutive effect. This is because at period end, the weighted average 
exercise price of the share options exceeded the market price of 16 pence. 
A proposed capital reorganisation was approved at a General Meeting held on 28 May 2012. Further details are available in 
note 20 to the accounts. The number of shares used to calculate earnings per share has been restated to reflect the effect 
of the capital reorganisation. 

8 Disposal of subsidiary 
On 22 October 2010 the Group disposed its entire shareholding in Deal Group Media Pty Limited to Sydney based Digital 
Performance Group Limited (formerly Comtel Corporation Limited).  
In accordance with IAS 21, the cumulative amount of exchange differences on translation of £134,000 relating to the 
disposed subsidiary has been reclassified from the consolidated statement of comprehensive income, and recognised in the 
consolidated income statement for the year ended 31 December 2010. As a result, the profit on disposal of the subsidiary 
has been restated from £3,397,000 to £3,263,000. This adjustment has no impact on the net asset position as at 31 
December 2011.  

9 Disposal of associate 
The Group completed the disposal of its 20.6% shareholding in DC Storm Limited (“DCS”), a company incorporated in 
England and Wales with web and software development as its principal activity, in August 2011.  

Gross consideration 

Legal fees  

Carrying value of investment 

Profit on disposal 

15 months ended 

31 March 

2012 

£’000 

200 

(5) 

– 

195 

The full consideration was received during the period. 
The carrying value of the investment was fully impaired as at 31 December 2010.  
The Group had no exposure to any liabilities related to DC Storm Limited. There are no unrecognised losses relating to the 
DC Storm Limited investment. 

asia digital holdings PLC 
annual report and accounts 2012 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

10 Property, plant and equipment 

Furniture, 

Leasehold 

fittings and  

improvements 

equipment 

£’000 

£’000 

339 

– 

(9) 

330 

– 

– 

330 

325 

9 

(4) 

330 

– 

– 

330 

– 

– 

Cost 

At 1 January 2010 

Additions 

Disposals 

At 1 January 2011 

Additions 

Disposals 

At 31 March 2012 

Depreciation 

At 1 January 2010 

Provided in the period 

Disposals 

At 1 January 2011 

Provided in the period 

Disposals 

At 31 March 2012 

Net book amount 

At 31 March 2012 

At 31 December 2010 

11 Trade and other receivables 

Trade receivables 

Other receivables 

Deferred consideration on sale of subsidiary* 

Prepayments and accrued income 

Total 

£’000 

744 

35 

405 

35 

(193) 

(202) 

247 

6 

(150) 

103 

293 

67 

577 

6 

(150) 

433 

618 

76 

(147) 

(151) 

213 

26 

(136) 

103 

– 

34 

543 

26 

(136) 

433 

– 

34 

31 March 
2012 

£’000 

72 

24 

– 

118 

214 

31 December 

2010 

£’000 

1,494 

305 

657 

656 

3,112 

* This relates to the deferred element of the consideration from the sale of the Group’s Australian operation in October 2010. The full amount was received 
during the 15 months to 31 March 2012. 

12 Trade and other payables 

Trade payables 

Social security and other taxes 

Other payables 

Accruals and deferred income 

asia digital holdings PLC 
annual report and accounts 2012 

31 March 
2012 

31 December 
2010 

£’000 

799 

20 

80 

398 

1,297 

£’000 

1,061 

53 

282 

1,742 

3,138 

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

13 Share capital 

Authorised capital 

9,999,520,000 ordinary shares of 0.1 pence each 

76,025,157,516 deferred shares of 0.001 pence 

4,083,918,156 deferred shares of 0.1 pence each 

54,952,000 deferred shares of 24 pence each 

Allotted, called up and fully paid capital 

7,679,309 (31 December 2010: 7,679,309) ordinary shares of 0.1 pence each 

76,025,157,516 deferred shares of 0.001 pence 

4,083,918,156 deferred shares of 0.1 pence each 

Allotments during the period 
The Company allotted the following ordinary shares during the period: 

Shares in issue at 1 January 2011 
Shares issued during the period 
Shares in issue at 31 March 2012 

Shares in issue at 1 January 2010 
Shares issued during the period 
Shares in issue at 31 December 2010 

31 March 

31 December 

2012 

£’000 

10,000 

760 

4,084 

13,188 

28,032 

8 

760 

4,084 

4,852 

2010 

£’000 

10,000 

760 

4,084 

13,188 

28,032 

8 

760 

4,084 

4,852 

15 months ended 31 March 2012 
7,679,309 
– 
7,679,309 

Year ended 31 December 2010 
7,087,687 
591,622 
7,679,309 

The unissued ordinary shares of 1 pence is subdivided into ten ordinary shares of 0.1 pence each and the issued ordinary 
shares of 1 pence each is subdivided into one ordinary share of 0.1 pence each and nine deferred shares of 0.1 pence 
each.  
The Group’s main source of capital is the parent company’s equity shares. The policy is to retain sufficient authorised share 
capital so as to be able to issue further shares to fund acquisitions, settle share-based transactions and raise new funds. 
Share-based payments relate to employee share options schemes.  
A proposed capital reorganisation was approved at a General Meeting held on 28 May 2012. Further details are available in 
note 20 to the financial statements. The number of shares in issue has been restated to reflect the effect of the capital 
reorganisation. 

asia digital holdings PLC 
annual report and accounts 2012 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

14 Share-based payments 
During the period 59,833 options (year ended 31 December 2010: 170,800) were issued to staff (excluding directors) at an 
average fair value of 50 pence per share (year ended 31 December 2010: 50 pence). 
The fair values of the options granted during the 15 months to 31 March 2012 were determined using the binomial valuation 
model. The model has been applied to each issue of options incorporating the share price prevailing at the time the options 
were granted.  
The model takes into account a volatility rate of 175%, which has been derived from historical experience. A weighted 
average risk-free interest rate of 1.92% has been applied. The weighted average share price at grant date was 43 pence 
(year ended 31 December 2010: 50 pence) and the weighted average exercise price was 50 pence (year ended 31 
December 2010: 50 pence).  
The options were granted in accordance with the Group’s Enterprise Management Incentive Scheme. The options have 
lives of ten years and vest in three equal tranches over the first three years of their lives provided the employees continue to 
work for the Group. The expected lives of the options used in application of the binomial model were five years for Directors 
and management staff and four years for non-management staff. 
The amount of employee remuneration expense in respect of the share options granted amounts to £21,000 (year to 31 
December 2010: £121,000). 
The average remaining life of vested options is six years and number of options exercisable at period end is 351,617 (31 
December 2010: 354,867). 

The inputs to the option pricing model and the weighted average figures are as follows: 

Share price at grant date (pence) 

Exercise price (pence) 

Expected life (years)  

Annualised volatility 

Risk-free interest rate 

Fair value determined (pence) 

Options granted  

Management  management 

average 

Non-  Weighted 

50 

50 

5 

1.75 

0.022 

43 

10,000 

41 

50 

4 

1.75 

0.019 

35 

49,833 

43 

50 

4 

1.75 

0.019 

37 

asia digital holdings PLC 
annual report and accounts 2012 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

14 Share-based payments continued 
The general terms and conditions of the share option scheme are that the shares are issued under the Enterprise Incentive Management Scheme rules and the shares vest 
equally over a three year period.  

Exercise 

price 

(pence) 

124.68  

356.50  

510.00  

650.00  

450.00 

375.00 

425.00 

350.00 

125.00 

125.00 

050.00 

050.00 

050.00 

Held at 

Granted 

Exercised 

Forfeited 

Issue 

31 December 

date 

October 2003 

December 2003 

April 2004 

April 2004 

January 2006 

June 2006 

September 2006 

April 2007 

May 2008 

February 2009 

January 2010 

February 2011 

April 2011 

2010 

2,516 

3,000 

300 

250 

5,000 

7,500 

333 

9,651 

138,550 

91,167 

168,300 

– 

– 

426,567 

during 

Year 

during 

year 

during 

year 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

10,000 

49,833 

59,833 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(4,333) 

(30,667) 

– 

– 

(35,000) 

Lapsed 

during 

year 

Cancelled 

during 

year 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(333) 

(17,500) 

(32,334) 

– 

– 

– 

(50,167) 

Held at 

31 March 

2012 

2,516 

3,000 

300 

250 

5,000 

7,500 

333 

9,318 

121,050 

54,500 

137,633 

10,000 

49,833 

401,233 

The above table excludes Directors’ options. 
Options forfeited in the period are in respect of employees leaving the employment of the Group. 

asia digital holdings PLC 
annual report and accounts 2012 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

14 Share-based payments continued 

Exercise 

price 

(pence) 

124.68  

356.50  

510.00  

650.00  

450.00 

375.00 

425.00 

350.00 

125.00 

125.00 

050.00 

Held at 

Granted 

Exercised 

Forfeited 

Issue 

31 December 

date 

October 2003 

December 2003 

April 2004 

April 2004 

January 2006 

June 2006 

September 2006 

April 2007 

May 2008 

February 2009 

January 2010 

2009 

2,516 

3,000 

300 

250 

5,000 

7,500 

666 

9,651 

126,050 

98,500 

– 

253,433 

during 

year 

during 

year 

during 

year 

– 

– 

– 

– 

– 

– 

– 

– 

12,500 

– 

170,800 

183,300 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(333) 

– 

– 

(333) 

(2,500) 

(3,166) 

Lapsed 

during 

year 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(7,000) 

– 

(7,000) 

Cancelled 

Held at 

during 

31 December 

year 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

2010 

2,516 

3,000 

300 

250 

5,000 

7,500 

333 

9,651 

138,550 

91,167 

168,300 

426,567 

The above table excludes Directors’ options. 
Options forfeited in the year are in respect of employees leaving the employment of the Group. 
A proposed capital reorganisation was approved at a General Meeting held on 28 May 2012. Further details are available in note 20 to the financial statements. Share options 
and exercise prices have been restated to reflect the effect of the capital reorganisation. 

asia digital holdings PLC 
annual report and accounts 2012 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

15 Onerous lease provisions 
The Group has made the following operating and financial lease provisions: 

At 1 January 2011  

Additions  

Utilisation 

At 31 March 2012 

Analysis of total provision is: 

Within one year 

More than one year and within five years 

Operating 

Finance  

All  

leases 

£’000 

415 

– 

(373) 

42 

leases 

£’000 

24 

– 

(24) 

– 

 leases 

£’000 

439 

– 

(397) 

42 

Operating 

Finance  

All  

leases 

£’000 

42 

– 

42 

leases 

£’000 

 leases 

£’000 

– 

– 

– 

42 

– 

42 

The operating lease provision was made for the office lease, service charges and business rates which were 
entered into in October 2003 for a ten year lease at the former office in London, UK. 
The finance lease provision of £24,000 relating to computer equipment required to maintain the Group’s affiliate 
tracking technology, was reversed at period end as it is no longer probable that an outflow of resources will be 
required to settle the obligation.  
In addition, the Group had outstanding commitment for future minimum lease payments under non-cancellable 
operating leases for office and housing premises:  

Lease payments to be made: 

– within one year 

– after one year and within five years 

16 Cash and cash equivalents 
Cash and cash equivalents comprise the following: 

Cash and cash in bank: 

Chinese yuan 

Hong Kong dollar 

Indian rupee 

Pound sterling 

Singapore dollar 

US dollar 

Time deposits 

US dollar 

Cash and cash equivalents at end of period 

asia digital holdings PLC 
annual report and accounts 2012 

31 March 

31 December 

2012 

£’000 

95 

– 

2010 

£’000 

40 

493 

31 March 

31 December 

2012 

£’000 

2010 

£’000 

3 

1 

– 

4 

2 

12 

22 

– 

– 

22 

10 

4 

56 

218 

44 

185 

517 

21 

21 

538 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

17 Financial instruments 
The Group uses various financial instruments which include cash and cash equivalents and various items such 
trade receivables and trade payables that arise directly from its operations. The main purpose of these financial 
instruments is to raise finance for the Group’s operations and manage its working capital requirements.  
The fair values of all financial instruments are considered equal to their book values. The existence of these 
financial instruments exposes the Group to a number of financial risks which are described in more detail 
overleaf. 
The main risks arising from the Group financial instruments are currency risk, credit risk and liquidity risk. The 
Directors review and agree the policies for managing each of these risks and they are summarised overleaf. The 
Group has a sales ledger facility on which interest is charged at a variable rate. The Directors, therefore, do not 
consider the Group to be exposed to material interest rate risk.  

Currency risk 
The Group is exposed to transaction foreign exchange risks. 
Foreign currency denominated financial assets and liabilities, translated into sterling at the closing rate, are as 
follows:  

As at 31 March 2012 

Financial assets 

Financial liabilities 

Short-term exposure 

As at 31 December 2010 (Restated) 

Financial assets 

Financial liabilities 

Short-term exposure 

India 

Singapore 

rupee 

£’000 

836 

(612) 

224 

India 

rupee 

£’000 

962 

(765) 

197 

dollar 

£’000 

107 

(718) 

(611) 

Singapore 

dollar 

£’000 

1,348 

(1,068) 

280 

Other 

£’000 

76 

(159) 

(83) 

Other 

£’000 

551 

(445) 

106 

The following table illustrates the sensitivity of the net results for the period and equity in regards to the Group’s 
financial assets and financial liabilities and the sterling/Singapore dollar exchange rate.  
It assumes a +/– [5]% change of the exchange rates for the period ended 31 March 2012 (31 December 2010: 
5%). This percentage has been determined based on the average market volatility in exchange rates in the 
previous 12 months. The sensitivity analysis is based on Asia Digital Holdings PLC’s foreign currency financial 
instruments held at each balance sheet date.  

5% strengthening of sterling 

Net results for the period 

Equity 

5% weakening of sterling 

Net results for the period 

Equity 

Singapore 

dollars 

£’000 

33 

29 

Singapore 

Dollars 

£’000 

(37) 

(32) 

Exposures to foreign exchange rates vary during the period depending on the volume of overseas transactions. 
Nonetheless, the analysis above is considered to be representative of the Group’s exposure to currency risk. 
The Group incurs costs in the same currencies as it earns revenue, creating some degree of natural hedging, but 
is exposed to the foreign currency exposure in the payment of Singapore based and London based central costs, 
as well as in the consolidation of the figures into sterling.  

asia digital holdings PLC 
annual report and accounts 2012 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

17 Financial instruments continued 
Credit risk 
The Group’s exposure to credit risk is limited to the carrying amount of financial assets recognised at the balance 
sheet date, as summarised below: 

Classes of financial assets – carrying amounts 

Cash and cash equivalents 

Trade receivables 

31 March 

31 December 

2012 

£’000 

22 

72 

94 

2010 

£’000 

538 

1,494 

2,032 

In order to manage credit risk the Directors set limits for customers based on a combination of payment history 
and third party credit references. Credit limits are reviewed by the credit controller on a regular basis in 
conjunction with debt ageing and collection history.  
The Group’s management considers that all of the above financial assets that are not impaired for each of the 
reporting dates under review are of good credit quality, including those that are past due.  
None of the Group’s financial assets are secured by collateral or other credit enhancements.  
The exposure of the Group to overdue receivables and the concentration of these debtors are as follows: 

Trade receivables 

Of which provided 

31 March 2012 

31 December 2010 

Within 

terms 

£’000 

50 

– 

50 

Overdue 

£’000 

28 

(6) 

22 

Within 

terms 

£’000 

1,002 

– 

1,002 

Overdue 

£’000 

632 

(140) 

492 

The amount overdue for one month is £23,000 (31 December 2010: £288,000), two to four months is £1,000 (31 
December 2010: £220,000), for five to six months £0 (31 December 2010: £65,000) and for more than six months 
£4,000 (31 December 2010: £59,000). 
Changes in the bad debts provision are as follows: 

As at 1 January 2010 

Additions 

Utilisation 

As at 1 January 2011 

Additions 

Utilisation 

As at 31 March 2012 

Debtor concentration 

Largest client 

Others 

Five largest clients  

Others 

asia digital holdings PLC 
annual report and accounts 2012 

Total 

£’000 

116 

121 

(97) 

140 

– 

(134) 

6 

31 March 2012 

31 December 2010 

£’000 

16 

56 

72 

% 

22 

78 

100 

£’000 

177 

1,317 

1,494 

% 

12 

88 

100 

31 March 2012 

31 December 2010 

£’000 

45 

27 

72 

% 

62 

38 

100 

£’000 

552 

942 

1,494 

% 

37 

63 

100 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

17 Financial instruments continued 
Liquidity risk 
The Group maintains sufficient cash and availability of funding through an adequate amount of committed credit 
facilities to meet its liquidity requirements. Management monitors rolling forecasts of the Group’s liquidity on the 
basis of expected cash flow. This is generally carried out at Group level for the operating companies of the Group 
in accordance with practice and limits set by the Group. In addition, the Group’s liquidity management policy 
involves projecting cash flows in major currencies and considering the level of liquid assets necessary to meet 
these. 

Maturity analysis for financial liabilities 

Trade payables  

Other payables  

Lease commitments provision 

31 March 2012 

31 December 2010 

Within   Later than 

Within 

Later than 

1 year 

£’000 

1 year 

£’000 

799 

80 

42 

921 

– 

– 

– 

– 

1 year 

£’000 

1,061 

2,093 

215 

3,369 

1 year 

£’000 

– 

– 

224 

224 

Capital risk management  
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going 
concern in order to provide returns for shareholders and benefits for other stakeholders and to maintain an 
optimal capital structure to reduce the cost of capital. This is achieved by pricing services commensurately with 
the level of risk. 
The Group monitors capital on the basis of the carrying amount of equity. 
The Group sets the amount of capital in proportion to its overall financing structure, i.e. equity and long-term 
loans. The Group manages the capital structure and makes adjustments to it in the light of changes in economic 
conditions and the risk characteristics of the underlying assets. In order to maintain or adjust the capital structure, 
the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, issue new 
shares or loan notes, or sell assets to reduce debt. 

18 Related party transactions 
During the period the Group entered into the following related party transactions. All transactions were made on 
an arm’s length basis: 

Howard Kennedy LLP 
Keith Lassman, Non-Executive Director and shareholder, is a partner of Howard Kennedy LLP Solicitors. During 
the period the Group paid £12,134 (year to 31 December 2010: £12,241) in respect of legal services provided to 
the Group. The balance due to Howard Kennedy LLP Solicitors at the period end was £4,766 (31 December 
2010: £6,499). 
DC Storm Limited 
The Group completed the sale of its 20.6% shareholding in DC Storm Limited in August 2011 for a net 
consideration of £194,500 (£200,000 less transaction costs). 
During the 15 months to 31 March 2012 the Group paid £81,302 in respect of software licensing provided to the 
Group (year to 31 December 2010: £52,329). The balance due to DC Storm Limited at the period end was 
£37,681 (31 December 2010: £24,360).  

Deal Group Media Pty Limited 
This is the Group’s former Australian based subsidiary which was disposed of in October 2010. The Group 
provided technical and other services during the 15 months to 31 March 2012 and charged a total of £120,625 
(year to 31 December 2010: £13,813). The balance owed to the Group at period end was £13,011 (31 December 
2010: £50,873). 

Transaction involving director 
During the period Adrian Moss, Director and shareholder of the Company, made an interest-free loan of £27,145 
to the Company. The loan remained outstanding at period end but was repaid in full in May 2012.  

asia digital holdings PLC 
annual report and accounts 2012 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

18 Related party transactions continued 
Share Options 
20,400,000 share options (revised to 204,000 share options after capital reorganisation) held by the directors 
under an approved share option scheme were rebased with an exercise price of 0.5 pence per option during the 
period. The share options will be fully vested on the second anniversary of date of issue. 
The number of share options, which are the subject of the re-pricing, held by members of the Board remains 
unchanged as follows: 
Adrian Moss - 17,400,000 options (revised to 174,000 options after capital reorganisation) 
David Lees - 1,750,000 options (revised to 17,500 options after capital reorganisation)  
Keith Lassman - 1,250,000 options (revised to 12,500 options after capital reorganisation) 
The exercise price of 0.5 pence per option was subsequently revised to 50 pence per option following the 
approval of a capital reorganisation in May 2012.   
The re-pricing of share options held by members of the Board, in accordance with IFRS 2, triggered an additional 
share based payments charge which has been recognised in the income statement.  
The rebasing of the share options is treated as a related party transaction under AIM Rule 13.  

19 Pensions 
The Group operates a defined contribution pension scheme for the benefit of the employees. The assets of the 
scheme are administered by trustees in a fund independent from those of the Group. The pension costs charged 
for the period are disclosed in notes 3 and 4 to the financial statements. 

20 Events after the balance sheet date 
Disposal of DGM India Internet Marketing Limited (“DGM India”) 
On 4 April 2012, the Board of ADH entered into a sale and purchase agreement for the disposal of one of its 
principal subsidiaries, DGM India, to Tyroo Media Private Limited and to Inflection Digital Holdings Private 
Limited (both of which are private companies incorporated and registered in India), for a total gross consideration 
of Rupees 33,500,000 (approximately £412,760). 
The transaction completed in July 2012.  

Disposal of selected assets of DGM Asia Pacific Private Limited (“DGM Singapore”) 
On 17 April 2012, the Board of ADH entered into a conditional agreement for the disposal of selected assets of 
one of its principal trading subsidiaries, DGM Singapore to Flow Digital Private Limited, a subsidiary of Omnicom 
Media Group, incorporated and registered in Singapore, for a total gross consideration of USD $250,000 
(approximately £160,932).  
The ADH Board further announced on 13 June 2012 that certain retentions had been agreed with the buyer, 
resulting in a revised consideration of USD $200,000 (approximately £128,746).  
The transaction was approved at a General Meeting held on 28 May 2012, and completed in June 2012. 

Closure of ADH China and liquidation of certain ADH subsidiaries 
On 17 April 2012, the Board of ADH announced to the London Stock Exchange its proposal to close the Group’s 
operation in China which was established in the summer of 2010. 
In addition to the closure of ADH China, the Board also announced proposals to liquidate a number of Singapore, 
Hong Kong and Philippines based subsidiaries which have negative net assets and are insolvent. These include: 
–   Aktiv Digital Asia Pacific Pte Ltd ("Aktiv SG")  
–  Aktiv Digital Hong Kong Pte Ltd ("Aktiv HK") 
–   Asia Digital Holdings Pte Ltd ("ADH SG") 
–  Deploy Digital Pte Ltd ("Deploy SG") 
–  Deploy Philippines - Rep Office ("Deploy PH") 
–  DGM Asia Pacific Pte Ltd ("DGM Singapore") 
The proposals were approved at a General Meeting held on 28 May 2012.  

Fundamental change of business  
As the effect of the disposal of selected assets of DGM Singapore and the closure of ADH China, which followed 
the disposal of DGM India, will be to divest the Company of its trading businesses and activities, the disposal of 
selected assets of DGM Singapore and the closure of ADH China constituted a fundamental change of business 
under Rule 15 of AIM Rules. The Company will therefore be treated as an investing company.  
The investment policy of the Company was approved at a General Meeting held on 28 May 2012.   

asia digital holdings PLC 
annual report and accounts 2012 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the consolidated financial statements 
for the 15 months ended 31 March 2012 

20 Events after the balance sheet date continued 
Capital Reorganisation and Admission of New ordinary Shares  
A proposed capital reorganisation became effective on 28 May 2012 following the passing of a resolution at a 
General Meeting held on 28 May 2012.  
Each of the Company’s existing ordinary shares of 0.1 pence each (“Existing Ordinary Shares”) have been 
subdivided into 1 new ordinary share of 0.001 pence (“New Share”) and 99 new deferred shares of 0.001 pence 
(“New Deferred Shares”).  
The New Shares referred to above have been consolidated into new ordinary shares of 0.1 pence (“New 
Ordinary Shares”) on the basis of 1 New Ordinary Share for every 100 New Shares.  
The New Ordinary Shares will have the same rights and entitlements (including as to voting, dividends and return 
on capital) as the Existing Ordinary Shares.  
Admission of the New Ordinary Shares to trading on AIM took place on 29 May 2012.   

asia digital holdings PLC 
annual report and accounts 2012 

44 

 
 
 
 
 
 
 
 
 
 
 
independent auditor’s report 
to the members of asia digital holdings PLC  

We have audited the parent company financial statements of Asia Digital Holdings PLC for the period ended 31 
March 2012 which comprise the company balance sheet, and the related notes. The financial reporting 
framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards 
(United Kingdom Generally Accepted Accounting Practice). 
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Company’s members 
those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

Respective responsibilities of Directors and auditors 
As explained more fully in the Directors’ Responsibilities Statement set out on page 10, the Directors are 
responsible for the preparation of the parent company financial statements and for being satisfied that they give a 
true and fair view. Our responsibility is to audit and express an opinion on the parent company financial 
statements in accordance with applicable law and International Standards on Auditing (UK and Ireland). Those 
standards require us to comply with the Auditing Practices Board’s (APB’s) Ethical Standards for Auditors. 

Scope of the audit of the financial statements 
A description of the scope of an audit of financial statements is provided on the APB’s website at 
www.frc.org.uk/apb/scope/private.cfm. 

Opinion on financial statements 
In our opinion the parent company financial statements: 
•  give a true and fair view of the state of the Company’s affairs as at 31 March 2012;  
•  have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; 

and 

•  have been prepared in accordance with the requirements of the Companies Act 2006. 

Emphasis of matter – Going concern 
In forming our opinion on the financial statements, which is not modified, we have considered the adequacy of 
the disclosures made in the accounting policies on page 15 of the financial statements concerning the Group’s 
ability to continue as a going concern. As explained on page 15 of the financial statements, the Group’s plans to 
improve its balance sheet and obtain long term funding are dependent on the ability to secure new investment, 
and creditor and shareholder approvals of a Company Voluntary Agreement (CVA) in the UK. These conditions, 
along with other matters explained on page 15 to the financial statements indicate the existence of a material 
uncertainty that may cast significant doubt about the Group’s ability to continue as a going concern. The financial 
statements do not include the adjustments that would result if the Group was unable to continue as a going 
concern. 

Opinion on other matter prescribed by the Companies Act 2006 
In our opinion the information given in the Directors’ Report for the financial period for which the financial 
statements are prepared is consistent with the parent company financial statements. 

Matters on which we are required to report by exception 
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report 
to you if, in our opinion: 
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit 

have not been received from branches not visited by us; or 
the parent company financial statements are not in agreement with the accounting records and returns; or 

• 
•  certain disclosures of Directors’ remuneration specified by law are not made; or 
•  we have not received all the information and explanations we require for our audit. 

asia digital holdings PLC 
annual report and accounts 2012 

45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
independent auditor’s report 
to the members of asia digital holdings PLC  

Other matter 
We have reported separately on the Group financial statements of Asia Digital Holdings PLC for the period ended 
31 March 2012. That report includes an emphasis of matter. 

Nicholas Page 
Senior Statutory Auditor 
for and on behalf of Grant Thornton UK LLP 
Statutory Auditor, Chartered Accountants 
Gatwick 
2 November 2012 

asia digital holdings PLC 
annual report and accounts 2012 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
accounting policies (parent company financial statements) 
for the 15 months ended 31 March 2012 

Basis of preparation 
The parent company financial statements have been prepared in accordance with applicable United Kingdom 
accounting standards and under the historical cost convention. 
The principal accounting policies of the Company are set out below and have remained unchanged from the 
previous year.  

Going concern 
The Company has historically been reliant on its trading subsidiaries for income and cash generation.  
As the effect of the disposal of DGM India and selected assets of DGM Singapore, as well as the closure of the 
Company’s China operation (described in note 20 to the consolidated financial statements), has been to divest 
the Company of its trading businesses and activities, this constitutes a fundamental change of business under 
Rule 15 of the AIM Rules. As a result, the Company has been treated as an Investing Company, following 
approval of the Investment Policy at a General Meeting held on 28 May 2012 and the completion of the sale of 
selected assets of DGM Singapore. The Company is now required to implement the Investing Policy, or 
otherwise make acquisition or acquisitions which constitute a reverse takeover under Rule 14 of the AIM Rules, 
within twelve months of obtaining consent from shareholders.  
In order to enable the Company to execute its investment policy, the Directors are endeavouring to seek 
additional long term funding.  
The Directors have concluded that material uncertainties that cast significant doubt upon the ability of the 
Company to continue as a going concern exist. Nevertheless, after making enquiries, and considering the 
uncertainties, the Directors have a reasonable expectation that the Company will have adequate resources to 
continue in operational existence for the foreseeable future. Accordingly, they adopt the going concern basis in 
preparing the annual report and accounts.  

Depreciation 
Depreciation is calculated to write down the cost of all tangible fixed assets over their expected economic useful 
lives. 
The periods generally applicable are: 
Fixtures and fittings 
– 
Leasehold improvements  –  

25% per annum 
20% per annum 

Deferred tax 
Deferred tax is recognised on all timing differences where the transactions or events that give the Company an 
obligation to pay more tax in the future, or a right to pay less tax in the future, have occurred by the balance sheet 
date. Deferred tax assets are recognised when it is more likely than not that they will be recovered.  
Deferred tax is measured on an undiscounted basis using rates of tax that have been enacted or substantively 
enacted by the balance sheet date. 

Leased assets 
A lease is classified as a finance lease if it transfers substantially all the risks and rewards incident to ownership. 
All other leases are classified as operating leases. Classification is made at the inception of the lease. The 
Company has both finance and operating leases. Payments made under operating leases are charged to the 
profit and loss account on a straight-line basis over the lease term. 

Financial instruments 
A financial instrument refers to a contract that gives rise to a financial asset of one entity and a financial liability or 
equity instrument of another entity and is recognised on the Company’s balance sheet when the Company 
becomes a party to the contractual terms of the instrument. Financial instruments include cash and deposits, 
other receivables and payables, debt and equity securities, etc.  

Debtors and other receivables 
Other receivables are recognised initially at fair value and subsequently measured at amortised cost using the 
effective interest method, less provision for impairment. A provision for impairment of other receivables is 
established when there is objective evidence that the Company will not be able to collect all amounts due 
according to the original terms of the receivables.  

Creditors and other payables 
Other payables are not interest-bearing and are stated at their fair value on initial recognition. They are then 
accounted for using the effective interest rate method. 

asia digital holdings PLC 
annual report and accounts 2012 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
accounting policies (parent company financial statements) 
for the 15 months ended 31 March 2012 

Borrowings 
Borrowings are recognised at fair value, net of transaction costs incurred. They are then accounted for using the 
effective interest method. Fees paid on the settlement of loan facilities are recognised as transaction costs of the 
loan.  

Foreign currencies 
Transactions in currencies other than the local currency are recorded at the rates of exchange prevailing on the 
dates of the transactions. At the balance sheet date, monetary assets and liabilities that are denominated in 
foreign currencies are translated at the rates prevailing at the period end date. Gains and losses arising on 
translation are included in net profit or loss for the period. 

Investments  
Investments are held at cost less amounts written off. 

Share-based payments  
Share-based payments that are within the scope of FRS 20 have been recognised in the financial statements in 
accordance with that standard. This has been applied to arrangements granted after 7 November 2002 and 
vested equally over three years. 
All goods and services received in exchange for the grant of any share-based payment are measured at their fair 
values. Where employees are rewarded using share-based payments, the fair values of employees’ services are 
determined indirectly by reference to the fair value of the instrument granted to the employees. This fair value is 
appraised at the grant date and excludes the impact of non-market vesting conditions (for example, profitability 
and sales growth targets). 
All equity-settled share-based payments are ultimately recognised as an expense in the income statement with a 
corresponding credit to equity.  
If vesting periods or other non-market vesting conditions apply, the expense is allocated over the vesting period, 
based on the best available estimate of the number of share options expected to vest. Estimates are 
subsequently revised if there is any indication that the number of share options expected to vest differs from 
previous estimates. Any cumulative adjustment prior to vesting is recognised in the current period. No adjustment 
is made to any expense recognised in prior periods if share options ultimately exercised are different to that 
estimated on vesting. Upon exercise of share options the proceeds received net of attributable transaction costs 
are credited to share capital and, where appropriate, share premium. 
Fair values of share options or awards, measured at the date of the grant of the option or award, are calculated 
using a binomial model methodology.  

asia digital holdings PLC 
annual report and accounts 2012 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
company balance sheet 
as at 31 March 2012 

Fixed assets 

Fixed asset investments 

Current assets 

Debtors 

Cash at bank and in hand 

Creditors: amounts falling due within one year 

Creditors 

Onerous lease provisions 

Bank overdraft 

Net current assets 

Creditors: amounts falling due after more than 
one year 

Onerous lease provisions 

Total assets less total liabilities 

Capital and reserves 

Called up share capital 

Capital redemption reserve 

Share premium account 

Share-based payment reserve 

Profit and loss account 

Shareholders’ funds 

31 March 

2012 

31 December 

2010 

Notes 

£’000 

£’000 

£’000 

£’000 

1 

2 

3 

4 

4 

5 

7 

7 

6 

7 

51 

3 

54 

(420) 

(42) 

– 

(462) 

4,852 

13,188 

23,792 

1,176 

50 

50 

50 

50 

1,181 

– 

1,181 

(875) 

(215) 

(10) 

(1,100) 

4,852 

13,188 

23,792 

1,155 

(408) 

– 

(358) 

81 

(224) 

(93) 

43,008 

(43,366) 

(358) 

42,987 

(43,080) 

(93) 

The financial statements were approved by the Board of Directors, authorised for issue and signed on their behalf 
on 2 November 2012: 

Adrian Moss 
Chief Executive Officer 

Company registration number: 03904195 

asia digital holdings PLC 
annual report and accounts 2012 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
notes to the company financial statements 
for the 15 months ended 31 March 2012 

1 Fixed asset investments 

Cost 

At 1 January 2011 

Additions 

At 31 March 2012 

Impairment 

At 1 January 2011 

Impairment in the period  

At 31 March 2012 

Net book amount 

At 31 March 2012 

At 31 December 2010 

Subsidiaries 

Associates 

£’000 

£’000 

Total 

£’000 

1,106 

– 

1,106 

1,056 

– 

1,056 

50 

50 

3,713 

4,819 

– 

– 

3,713 

5,093 

3,713 

4,769 

– 

– 

3,713 

4,769 

– 

– 

50 

50 

As at 31 March 2012 the undertakings in which the Company held 20% or more of the share capital were: 

Name of undertaking 

of incorporation 

shares held 

held 

Country 

Class of  Proportion 

Nature of 

business 

ADH (Shanghai) Information 
Consulting Co. Limited 

DGM India Internet Marketing 
Private Limited 

China 

Ordinary 

India 

Ordinary 

Asia Digital Holdings Pte Limited 

Singapore 

Ordinary 

AKTIV Digital Asia Pacific Pte 
Limited 

AKTIV Digital Hong Kong Pte 
Limited 

Singapore 

Ordinary 

Hong Kong 

Ordinary 

DGM Asia Pacific Limited 

Singapore 

Ordinary 

Deploy Digital Pte Limited 

Singapore 

Ordinary 

100%  Online search and marketing 
services 

100%  Online search and marketing 
services 

100%  Online search and marketing 
services 

100%  Online search and marketing 
services 

100%  Online search and marketing 
services 

100%  Online search and marketing 
services 

100%  Online search and marketing 
services 

The Company disposed its 20.6% holding in DC Storm Limited in August 2011. Further details are available in 
note 9 to the consolidated financial statements.  

2 Debtors  

Amounts owed by Group undertakings 

Other debtors 

Deferred consideration on sale of subsidiary* 

Prepayments and accrued income 

31 March 

31 December 

2012 

£’000 

– 

12 

– 

39 

51 

2010 

£’000 

348 

106 

657 

70 

1,181 

* This relates to the deferred element of the consideration from the sale of the Group’s Australian operation in October 2010. The full amount was 
received during the 15 months to 31 March 2012. 

asia digital holdings PLC 
annual report and accounts 2012 

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the company financial statements 
for the 15 months ended 31 March 2012 

3 Creditors 

Other creditors 

Accruals and deferred income 

31 March 

31 December 

2012 

£’000 

333 

87 

420 

2010 

£’000 

407 

468 

875 

4 Onerous lease provisions  
The provision (£42,000) was made for the office lease, service charges and business rates which were entered 
into in October 2003 for a ten year lease at the former office in London, UK.  

5 Share capital  

Authorised capital 

9,999,520,000 ordinary shares of 0.1 pence each 

76,025,157,516 deferred shares of 0.001 pence 

4,083,918,156 deferred shares of 0.1 pence each 

54,952,000 deferred shares of 24 pence each 

Allotted, called up and fully paid capital 

7,679,309 (31 December 2010: 7,679,309) ordinary shares of 0.1 pence each 

76,025,157,516 deferred shares of 0.001 pence 

4,083,918,156 deferred shares of 0.1 pence each 

Allotments during the period 
During the period the Company allotted the following ordinary shares: 

Shares in issue at 1 January 2011 

Shares issued during the period 

Shares in issue at 31 March 2012 

Shares in issue at 1 January 2010 
Shares issued during the period 
Shares in issue at 31 December 2010 

31 March 

31 December 

2012 

£’000 

10,000 

760 

4,084 

13,188 

28,032 

8 

760 

4,084 

4,852 

2010 

£’000 

10,000 

760 

4,084 

13,188 

28,032 

8 

760 

4,084 

4,852 

15 months ended 31 March 2012 

7,679,309 

– 

7,679,309 

Year ended 31 December 2010 
7,087,687 
591,622 
7,679,309 

The unissued ordinary shares of 1 pence are subdivided into ten ordinary shares of 0.1 pence each and the 
issued ordinary shares of 1 pence each are subdivided into one ordinary share of 0.1 pence each and nine 
deferred shares of 0.1 pence each. 
A proposed capital reorganisation was approved at a General Meeting held on 28 May 2012. The existing 
ordinary shares were consolidated into new ordinary shares of 0.1 pence on the basis of 1 new share for every 
100 shares. The number of shares in issue has been restated to reflect the effect of the capital reorganisation.  

asia digital holdings PLC 
annual report and accounts 2012 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the company financial statements 
for the 15 months ended 31 March 2012 

6 Share-based payments 
During the period 59,833 options (year ended 31 December 2010: 170,800) were issued to staff (excluding 
directors) at an average fair value of 50 pence per share (year ended 31 December 2010: 50 pence). 
The fair values of the options granted during the 15 months to 31 March 2012 were determined using the 
binomial valuation model. The model has been applied to each issue of options incorporating the share price 
prevailing at the time the options were granted.  
The model takes into account a volatility rate of 175%, which has been derived from historical experience. A 
weighted average risk-free interest rate of 1.92% has been applied. The weighted average share price at grant 
date was 43 pence and the weighted average exercise price was 50 pence.  
The options were granted in accordance with the Group’s Enterprise Management Incentive Scheme. The 
options have lives of ten years and vest in three equal tranches over the first three years of their lives provided 
the employees continue to work for the Group. The expected lives of the options used in application of the 
binomial model were five years for Directors and management staff and four years for non-management staff. 
The amount of employee remuneration expense in respect of the share options granted amounts to £21,000 
(year to 31 December 2010: £121,000). 
The average remaining life of vested options is six years and number of options exercisable at period end is 
351,617 (31 December 2010: 354,867). 
The inputs to the option pricing model and the weighted average figures are as follows: 

Share price at grant date (pence) 

Exercise price (pence) 

Expected life (years)  

Annualised volatility 

Risk-free interest rate 

Fair value determined (pence) 

Options granted  

Management  management 

average 

Non-  Weighted 

50 

50 

5 

1.75 

0.022 

43 

10,000 

41 

50 

4 

1.75 

0.019 

35 

49,833 

43 

50 

4 

1.75 

0.019 

37 

asia digital holdings PLC 
annual report and accounts 2012 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the company financial statements 
for the 15 months ended 31 March 2012 

6 Share-based payments continued 
The general terms and conditions of the share option scheme are that the shares are issued under the Enterprise Incentive Management Scheme rules and the shares vest 
equally over a three year period.  

Exercise 

price 

(pence) 

124.68  

356.50  

510.00  

650.00  

450.00 

375.00 

425.00 

350.00 

125.00 

125.00 

050.00 

050.00 

050.00 

Held at 

Granted 

Exercised 

Forfeited 

Lapsed 

Cancelled 

Issue 

31 December 

date 

October 2003 

December 2003 

April 2004 

April 2004 

January 2006 

June 2006 

September 2006 

April 2007 

May 2008 

February 2009 

January 2010 

February 2011 

April 2011 

2010 

2,516 

3,000 

300 

250 

5,000 

7,500 

333 

9,651 

138,550 

91,167 

168,300 

– 

– 

426,567 

during 

Year 

during 

year 

during 

year 

during 

year 

during 

year 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

10,000 

49,833 

59,833 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(4,333) 

(30,667) 

– 

– 

(35,000) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(333) 

(17,500) 

(32,334) 

– 

– 

– 

(50,167) 

Held at 

31 March 

2012 

2,516 

3,000 

300 

250 

5,000 

7,500 

333 

9,318 

121,050 

54,500 

137,633 

10,000 

49,833 

401,233 

The above table excludes Directors’ options. 
Options forfeited in the period are in respect of employees leaving the employment of the Group. 

asia digital holdings PLC 
annual report and accounts 2012 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the company financial statements 
for the 15 months ended 31 March 2012 

6 Share-based payments continued 

Exercise 

price 

(pence) 

124.68  

356.50  

510.00  

650.00  

450.00 

375.00 

425.00 

350.00 

125.00 

125.00 

050.00 

Held at 

Granted 

Exercised 

Forfeited 

Lapsed 

Cancelled 

Held at 

Issue 

31 December 

date 

October 2003 

December 2003 

April 2004 

April 2004 

January 2006 

June 2006 

September 2006 

April 2007 

May 2008 

February 2009 

January 2010 

2009 

2,516 

3,000 

300 

250 

5,000 

7,500 

666 

9,651 

126,050 

98,500 

– 

253,433 

during 

year 

during 

year 

during 

year 

during 

year 

– 

– 

– 

– 

– 

– 

– 

– 

12,500 

– 

170,800 

183,300 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(333) 

– 

– 

(333) 

(2,500) 

(3,166) 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(7,000) 

– 

(7,000) 

during 

31 December 

year 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

2010 

2,516 

3,000 

300 

250 

5,000 

7,500 

333 

9,651 

138,550 

91,167 

168,300 

426,567 

The above table excludes Directors’ options. 
Options forfeited in the year are in respect of employees leaving the employment of the Group. 
A proposed capital reorganisation was approved at a General Meeting held on 28 May 2012. The existing ordinary shares were consolidated into new ordinary shares of 0.1 
pence on the basis of 1 new share for every 100 shares. Share options and exercise prices have been restated to reflect the effect of the capital reorganisation.  

asia digital holdings PLC 
annual report and accounts 2012 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the company financial statements 
for the 15 months ended 31 March 2012 

7 Share premium account and reserves 

At 1 January 2011 

Retained loss for the period 

Share-based payment 

At 31 December 2011 

Capital 

Share   Share-based 

Profit and 

redemption 

premium 

payment 

loss 

reserve 

reserve 

reserve 

account 

£’000 

13,188 

– 

– 

£’000 

23,792 

– 

– 

£’000 

1,155 

– 

21 

£’000 

(43,080) 

(286) 

– 

13,188 

23,792 

1,176 

(43,366) 

8 Loss of parent company 
As permitted by Section 408 of the Companies Act 2006, the profit and loss account of the parent company is not 
shown separately as part of these accounts. The parent company’s loss for the financial period amounted to 
£286,000 (year to 31 December 2010: £2,404,000). 

9 Directors and employees 
The average number of persons employed by the Company (including Directors) during the period was as 
follows:  

Average number employed 

Directors’ remuneration was as follows: 

Executive 

A Moss 

Non-Executive 

D Lees 

K Lassman 

Executive 

A Moss 

Non-Executive 

D Lees 

K Lassman 

T Beattie (resigned 15 November 2010) 

31 March 

31 December 

2012 

3 

2010 

4 

15 months ended 31 March 2012 

Salary 

£’000 

Fees 

£’000 

Pension 

£’000 

Equity 

£’000 

Total 

£’000 

260 

– 

– 

260 

– 

– 

– 

– 

11 

– 

– 

11 

– 

– 

– 

– 

271 

– 

– 

271 

Year ended 31 December 2010 

Salary 

£’000 

Fees 

£’000 

Pension 

£’000 

Equity 

£’000 

Total 

£’000 

292 

– 

– 

– 

292 

– 

15 

10 

– 

25 

56 

– 

– 

– 

56 

240 

588 

33 

23 

– 

48 

33 

– 

296 

669 

asia digital holdings PLC 
annual report and accounts 2012 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notes to the company financial statements 
for the 15 months ended 31 March 2012 

10 Reconciliation of shareholders’ funds 

Opening shareholders’ funds 

Loss for the financial period 

Share-based payment 

Issue of shares 

Closing shareholders’ funds  

31 March 

31 December 

2012 

£’000 

(93) 

(286) 

21 

– 

(358) 

2010 

£’000 

2,040 

(2,404) 

122 

149 

(93) 

11 Related party transactions 
The Company is exempt under the terms of FRS 8 Related Parties from disclosing related party transactions with 
entities that are wholly owned and part of the Asia Digital Holdings PLC Group. 
During the period the Company entered into the following related party transactions. All transactions were made 
on an arm’s length basis: 

Howard Kennedy LLP 
Keith Lassman, Non-Executive Director and shareholder, is a partner of Howard Kennedy LLP Solicitors. During 
the period the Company paid £12,134 (year to 31 December 2010: £12,241) in respect of legal services provided 
to the Company. The balance due to Howard Kennedy LLP Solicitors at the period end was £4,766 (31 
December 2010: £6,499). 

DC Storm Limited 
The Company completed the sale of its 20.6% shareholding in DC Storm Limited in August 2011 for net 
consideration of £194,500 (£200,000 less transaction costs). 
During the 15 months to 31 March 2012 the Company paid £81,302 in respect of software licensing provided to 
the Company (year to 31 December 2010: £52,329). The balance due to DC Storm Limited at the period end was 
£37,681 (31 December 2010: £24,360).  

Deal Group Media Pty Limited 
This is the Company’s former Australian based subsidiary which was disposed of in October 2010. The Company 
and other subsidiaries provided technical and other services during the 15 months to 31 March 2012 and charged 
a total of £120,625 (year to 31 December 2010: £13,813). The balance owed to the Company and other 
subsidiaries at period end was £13,011 (31 December 2010: £50,873). 

Transaction involving director 
During the period Adrian Moss, Director and shareholder of the Company, made an interest-free loan of £27,145 
to the Company. The loan remained outstanding at period end but was repaid in full in May 2012.  

Share Options 
20,400,000 share options (revised to 204,000 share options after capital reorganisation) held by the directors 
under an approved share option scheme were rebased with an exercise price of 0.5 pence per option during the 
period. The share options will be fully vested on the second anniversary of date of issue. 
The number of share options, which are the subject of the re-pricing, held by members of the Board remains 
unchanged as follows: 
Adrian Moss - 17,400,000 options (revised to 174,000 after capital reorganisation) 
David Lees - 1,750,000 options (revised to 17,500 after capital reorganisation) 
Keith Lassman - 1,250,000 options (revised to 12,500 after capital reorganisation) 
The exercise price of 0.5 pence per option was subsequently revised to 50 pence per option following the 
approval of a capital reorganisation in May 2012.   
The re-pricing of share options held by members of the Board, in accordance with IFRS 2, triggered an additional 
share based payments charge which has been recognised in the income statement. 
The rebasing of the share options is treated as a related party transaction under AIM Rule 13.  

asia digital holdings PLC 
annual report and accounts 2012 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
notice of annual general meeting 
of asia digital holdings PLC 

 Notice is hereby given that the Annual General Meeting of Asia Digital Holdings PLC will be held on 5 December 
2012 at 19 Cavendish Square, London W1A 2AW at 11.00am. The business of the Meeting will be as follows: 

Resolutions 
To consider and, if thought fit, pass the following resolutions 1–4 as ordinary resolutions, and resolutions 5-6 as 
special resolutions: 

1. 

2. 

3. 

4. 

To receive and adopt the Company’s audited accounts for the 15 months ended 31 March 2012, together 
with the report of the auditor and the Directors thereon. 
To re-elect Keith Lassman as a Director who retires in accordance with the Company’s Articles of 
Association. 
To re-appoint Grant Thornton to hold office as auditors of the Company until the conclusion of the next 
Annual General Meeting at which accounts of the Company are presented and authorise the Directors to 
determine their remuneration. 
That, in accordance with Section 551 of the Companies Act 2006, the Directors be and are hereby generally 
and unconditionally authorised to exercise all the powers of the Company to allot shares or to grant rights to 
subscribe for or to convert any securities into shares within the terms of the restrictions and provisions 
following, namely: 
4.1.1 

this authority shall (unless previously revoked, varied or renewed) expire five years from the date of 
this resolution, but shall be capable of renewal from time to time by the Company in general meeting 
for a further period not exceeding five years; and 
this authority shall be limited to the allotment of, or grant of rights to subscribe for or to convert any 
securities into, shares up to an aggregate nominal value of £2,000,000. 

4.1.2 

4.2  For the purpose of paragraph 4.1 above: 

4.2.1 

the said authority shall allow and enable the Company to make an offer or agreement before the 
expiry of that authority which would or might require shares to be allotted or rights to be granted after 
such expiry and the Directors may allot, or grant of rights to subscribe for or to convert any securities 
into, shares in pursuance of such an offer or such agreement notwithstanding the expiry of such 
power; and 

4.2.2  words and expressions defined in or for the purposes of Part 17 of the Companies Act 2006 shall 

bear the same meaning herein. 

4.3  The authority conferred by paragraph 4.1 above shall be in substitution for all previous authorities conferred 
upon the Directors to allot shares or to grant rights to subscribe for or to convert any securities into shares. 
5.1  That, in accordance with Section 570(1) of the Companies Act 2006, the Directors be and are hereby given 

power to allot equity securities for cash pursuant to the general authority conferred upon the Directors in 
resolution 4 above as if sub-section (1) of Section 561 of the Companies Act 2006 did not apply to such 
allotment, provided that the power hereby granted: 
5.1.1  shall be limited to: 

5.1.1.1 

5.1.1.2 

the allotment of equity securities in connection with or pursuant to an offer by way of rights 
to the holders of ordinary shares in the capital of the Company and other persons entitled 
to participate therein for cash in proportion (as nearly as may be) to the holdings of 
ordinary shares of such holders (or, as appropriate, to the numbers of ordinary shares 
which such other persons are for these purposes deemed to hold), subject only to such 
exclusions or other arrangements as the Directors may consider necessary or expedient 
to deal with fractional entitlements or legal or practical problems under the laws of, or the 
requirements of any recognised regulatory body in any territory; and 
the allotment (other than pursuant to paragraph 5.1.1.1 of this proviso) of equity securities 
up to an aggregate nominal amount of £1,500,000. 

5.1.2   shall (unless previously revoked, varied or renewed) expire at the conclusion of the Annual General 

Meeting of the Company next following the passing of this resolution, and in any event on 15 months 
from this Annual General Meeting. 

5.2  The said power shall allow and enable the Company to make an offer or agreement before the expiry of that 

power which would or might require equity securities to be allotted after such expiry and the Directors may 
allot equity securities in pursuance of such an offer or such agreement notwithstanding the expiry of such 
power. 

5.3  Words and expressions defined in or for the purposes of Part 17 of the Companies Act 2006 shall bear the 

same meaning herein. 

asia digital holdings PLC 
annual report and accounts 2012 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notice of annual general meeting 
of asia digital holdings PLC 

Resolutions continued 
6.1  That, the Company is hereby authorised to make one or more market purchases (within the meaning of 

Section 701 of the Companies Act 2006) of ordinary shares of 0.1 pence each in the capital of the Company 
(the “Shares”) provided that: 
6.1.1 

the maximum aggregate number of Shares that is purchased is an amount equal to 25% of the 
issued Shares at the date of this resolution; 
the minimum price paid for a Share is 0.1 pence; 
the maximum price paid for a Share is an amount, exclusive of expenses, equal to 105% of the 
average market value of Shares for the five business days immediately preceding the day on which 
that Share is purchased;  
the Company may validly make a contract to purchase Shares under the authority hereby conferred 
prior to the expiry of such authority which will or may be executed wholly or partly after the expiry of 
such authority, and may validly make a purchase of Shares in pursuance of any such contract. 

6.1.2 
6.1.3 

6.1.4 

6.2  Unless renewed, the authority conferred in paragraph 6.1 above shall expire either at the conclusion of the 

next Annual General Meeting of the Company or on the expiry of 15 months following the passing of this 
resolution, whichever is the later to occur, save that the Company may, prior to such expiry, enter into a 
contract to purchase Shares which will or may be completed or executed wholly or partly after such expiry. 

By order of the Board 

Keith Lassman 
Company Secretary 
2 November 2012 

Information regarding the Annual General Meeting, including the information required by Section 311A of the 
Companies Act 2006, is available from www.adhplc.asia. 

Notes 
(a)  Any member of the Company entitled to attend and vote at the Annual General Meeting is also entitled to 

appoint one or more proxies to attend, speak and vote instead of that member. A member may appoint 
more then one proxy in relation to the Annual General Meeting provided that each proxy is appointed to 
exercise the rights attached to a different share or shares held by that member. A proxy may demand, or 
join in demanding, a poll. A proxy need not be a member of the Company but must attend the Annual 
General Meeting in order to represent his appointor. A member entitled to attend and vote at the Annual 
General Meeting may appoint the Chairman or another person as his proxy although the Chairman will not 
speak for the member. A member who wishes his proxy to speak for him should appoint his own choice of 
proxy (not the Chairman) and give instructions directly to that person. If you are not a member of the 
Company but you have been nominated by a member of the Company to enjoy information rights, you do 
not have a right to appoint any proxies under the procedures set out in these notes. Please read note (h) 
below. Under Section 319A of the Companies Act 2006, the Company must answer any question a member 
asks relating to the business being dealt with at the Annual General Meeting unless: 
• 

answering the question would interfere unduly with the preparation for the Annual General Meeting or 
involve the disclosure of confidential information; 
the answer has already been given on a website in the form of an answer to a question; or 
it is undesirable in the interests of the Company or the good order of the Annual General Meeting that 
the question be answered. 

• 
• 

(b)  To be valid, a Form of Proxy and the power of attorney or other written authority, if any, under which it is 

signed or an office or notarially certified copy or a copy certified in accordance with the Powers of Attorney 
Act 1971 of such power and written authority, must be delivered to the Company’s registrars, Capita 
Registrars, The Registry, 34 Beckenham Road, Beckenham, Kent BR3 4TU not less than 48 hours 
(excluding weekends and public holidays) before the time appointed for holding the Annual General Meeting 
or adjourned meeting at which the person named in the Form of Proxy proposes to vote. In the case of a 
poll taken more than 48 hours (excluding weekends and public holidays) after it is demanded, the 
document(s) must be delivered as aforesaid not less than 24 hours (excluding weekends and public 
holidays) before the time appointed for taking the poll, or where the poll is taken not more than 48 hours 
(excluding weekends and public holidays) after it was demanded, be delivered at the meeting at which the 
demand is made. 

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58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
notice of annual general meeting 
of asia digital holdings PLC 

Notes continued 
(c) 

In order to revoke a proxy instruction a member will need to inform the Company using the following 
method: 
•  by sending a signed hard copy notice clearly stating the intention to revoke the proxy appointment to the 
Company’s registrars, Capita Registrars, The Registry, 34 Beckenham Road, Beckenham, Kent BR3 
4TU. In the case of a member which is a company, the revocation notice must be executed under its 
common seal or signed on its behalf by an officer of the company or an attorney for the company. Any 
power of attorney or any other authority under which the revocation notice is signed (or a duly certified 
copy of such power or authority) must be included with the revocation notice. 

The revocation notice must be received by the Company’s registrars, Capita Registrars, The Registry, 34 
Beckenham Road, Beckenham, Kent BR3 4TU before the Annual General Meeting or the holding of a poll 
subsequently thereto. If a member attempts to revoke his or her proxy appointment but the revocation is 
received after the time specified then, subject to note (d) directly below, the proxy appointment will remain 
valid. 

(d)  Completion and return of a Form of Proxy will not preclude a member of the Company from attending and 

voting in person. If a member appoints a proxy and that member attends the Annual General Meeting in 
person, the proxy appointment will automatically be terminated. 

(e)  Copies of the Directors’ Letters of Appointment, the Register of Directors’ interests in the Shares of the 

Company kept and a copy of the current Articles of Association will be available for inspection at the 
registered office of the Company during usual business hours on any weekday (Saturday and Public 
Holidays excluded) from the date of this notice, until the end of the Annual General Meeting and at the place 
of the Annual General Meeting for at least 15 minutes prior to and during the Annual General Meeting. 

(f)  Pursuant to Regulation 41 of the Uncertificated Securities Regulations 2001, the Company has specified 

that only those holders of the Company’s shares registered on the Register of Members of the Company as 
at 11.00am on 3 December 2012 or, in the event that the Annual General Meeting is adjourned, on the 
Register of Members 48 hours before the time of any adjourned meeting, shall be entitled to attend and vote 
at the said Annual General Meeting in respect of such shares registered in their name at the relevant time. 
Changes to entries on the Register of Members after 11.00am on 3 December 2012 or, in the event that the 
Annual General Meeting is adjourned, on the Register of Members less than 48 hours before the time of 
any adjourned meeting, shall be disregarded in determining the right of any person to attend and vote at the 
Annual General Meeting. 

(g)  As at 5 November 2012, the Company’s issued share capital comprised 7,679,309 Shares. The total 

(h) 

number of voting rights in the Company as at 5 November 2012 is 7,679,309. The website referred to above 
will include information on the number of shares and voting rights. 
If you are a person who has been nominated under Section 146 of the Companies Act 2006 to enjoy 
information rights (“Nominated Person”): 
•  you may have a right under an agreement between you and the member of the Company who has 

• 

nominated you to have information rights (“Relevant Member”) to be appointed or to have someone else 
appointed as a proxy for the Annual General Meeting; 
if you either do not have such a right or if you have such a right but do not wish to exercise it, you may 
have a right under an agreement between you and the Relevant Member to give instructions to the 
Relevant Member as to the exercise of voting rights; and 

•  your main point of contact in terms of your investment in the Company remains the Relevant Member 

(or, perhaps your custodian or broker) and you should continue to contact them (and not the Company) 
regarding any changes or queries relating to your personal details and your interest in the Company 
(including any administrative matters). The only exception to this is where the Company expressly 
requests a response from you. 

(i)  A corporation which is a member can appoint one or more corporate representatives who may exercise, on 

its behalf, all its powers as a member provided that no more than one corporate representative exercises 
powers over the same share. 

(j)  A vote withheld is not a vote in law, which means that the vote will not be counted in the calculation of votes 

for or against the resolution. If no voting indication is given, the proxy will vote or abstain from voting at his 
or her discretion. The proxy will vote (or abstain from voting) as he or she thinks fit in relation to any other 
matter which is put before the Annual General Meeting. 

(k)  Except as provided above, members who have general queries about the General Meeting should contact 

the Company’s registrars, Capita Registrars, The Registry, 34 Beckenham Road, Beckenham, Kent BR3 
4TU. 

(l)  Members may not use any electronic address provided either in this notice of Annual General Meeting, or 

any related documents (including the Chairman’s letter and proxy form), to communicate with the Company 
for any purposes other than those expressly stated. 

(m)  Resolution 2: Information about the Director who is proposed by the Board for re-election at the Annual 

General Meeting is shown in the annual report and accounts 2012. 

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annual report and accounts 2012 

59 

 
 
 
 
 
 
 
 
 
 
financial calendar 

5 November 2012  Mailing of 2011/12 annual report and accounts 
5 December 2012  Annual General Meeting 
30 September 2012  Financial half year end 2012/13 
November 2012 
31 March 2012 
June 2013 

Interim results announcement 
Financial year end 2012/13 
Annual results announcement 

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60