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Vinci

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FY2014 Annual Report · Vinci
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DOLLAR GENERAL
2014 Annual Report
2015 Proxy Statement

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100 Mission Ridge

Goodlettsville, Tennessee 37072

(615) 855-4000

www.dollargeneral.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
18

26

83

37

134

202

409

419

414

188

319

435

102

14

26

308

122

45

179

20

90

341

639

516

11,789

TOTAL STORES | TOTAL STATES: 40
as of January 30, 2015

24

7

32

NET SALES (IN BILLIONS)

ANNUAL MEETING

$18.9

$17.5

$16.0

$14.8

$13.0

2010

2011

2012

2013

2014

SAME-STORE SALES GROWTH

6.0%

4.9%

4.7%

3.3%

2.8%

2010

2011

2012

2013

2014

11,789

11,132

10,506

9,937

9,372

SALES PER SQUARE FOOT

$223

$220

$216

$213

$201

Dollar General Corporation’s annual meeting of 

shareholders is scheduled for 9:00 a.m. Central 

Time on Wednesday May 27, 2015, at:

Goodlettsville City Hall Auditorium

105 South Main Street, Goodlettsville, TN  37072

Shareholders of record as of March 19, 2015 are 

entitled to vote at the meeting.

NYSE: DG

The common stock of Dollar General Corporation is 

traded on the New York Stock Exchange under the 

trading symbol “DG.” The number of shareholders of 

record as of March 19, 2015 was 1,922.

STOCK PERFORMANCE GRAPH

The graph below shows a comparison of Dollar 

General’s cumulative total shareholder return on 

common stock with the cumulative total returns of 

the S&P 500 index and the S&P Retailing index. The 

graph tracks the performance of a $100 investment 

in Dollar General common stock and in each index 

(with the reinvestment of all dividends) from January 

COMPARISON OF               

CUMULATIVE TOTAL RETURN

$300

$250

$200

$150

$100

1/29/10

1/28/11

2/3/12

2/1/13

1/31/14

1/30/15

Dollar General Corporation

S&P 500 Index

S&P Retailing Index

1/29/10

1/28/11

2/3/12

2/1/13

1/31/14

1/30/15

Dollar General

$100

$120.90

$178.54

$197.02

$239.76

$285.48

S&P 500 Index

$100

$122.19

$127.34

$148.71

$180.70

$206.41

ENDING STORE COUNT

29, 2010 to January 30, 2015.

87

76

STORES

DISTRIBUTION CENTER

370

609

343

472

384 626

670

1,239

629

432

703

ABOUT DOLLAR GENERAL

Dollar General Corporation has been delivering 

more retail locations in the U.S. than any other 

2010

2011

2012

2013

2014

value to shoppers for over 75 years. Dollar General 

discount retailer. In addition to high quality private 

helps shoppers Save time. Save money. Every day!® 

brands, Dollar General sells products from America’s 

by offering products that are frequently used and 

most-trusted manufacturers such as Procter & Gamble, 

replenished, such as food, snacks, health and beauty 

PepsiCo, Coca-Cola, Nestle, General Mills, Unilever, 

aids, cleaning supplies, basic apparel, housewares 

Kimberly-Clark, Kellogg’s and Nabisco.

and seasonal items at low everyday prices in convenient 

neighborhood locations. With 11,789 stores in 40 

Learn more about Dollar General and shop online at: 

states as of January 30, 2015, Dollar General has 

www.dollargeneral.com

Cautionary Language Regarding Forward-Looking Statements: All forward-looking information in this report should be read with, and is 
qualified in its entirety by, the Cautionary Disclosure Regarding Forward-Looking Statements and the Risk Factors disclosures set forth in the 
Introduction and in Item 1A, respectively, of the Form 10-K included elsewhere in this report.

The information contained on or connected to our Internet websites is not incorporated by reference into this report and should not be considered 
part of this or any other report that we file with or furnish to the SEC.

2010

2011

2012

2013

2014

S&P Retailing Index

$100

$130.27

$152.96

$196.91

$248.81

$297.75

Fiscal 2011 includes 53 weeks, while all other years   

presented contain 52 weeks. Sales in the 2011 53rd 

week were $289 million.

The stock price performance included in this graph is not 

necessarily indicative of future stock price performance.

TO OUR SHAREHOLDERS, CUSTOMERS AND EMPLOYEES

2014 marked Dollar General’s 75th anniversary of helping 
our  customers  save  time  and  money  by  providing  them 
with  quality  basic  merchandise  at  great  everyday  low 
prices in convenient neighborhood stores. One thing that 
remains a constant in the changing landscape of retail is 
the  importance  of  maintaining  our  customer-centered 
focus. By doing the basics like taking care of our stores and 
serving our customers, Dollar General has positioned itself 
as the sector leader with a real competitive advantage. 

As  you  may  know,  this  will  be  my  last  letter  to  you  as 
chairman and chief executive officer. I feel very fortunate 
to have had the opportunity to lead Dollar General for the 
past seven years. In many ways, it was great timing. I have 
been told I was the right person at the right time for Dollar 
General.  I  know  Dollar  General  was  the  right  company 
for  me.  This  has  been  the  best  job  of  my  life,  working 
alongside  people  I  respect  and  admire,  and  serving  as 
CEO of a company that I love. I am passionate about our 
mission of Serving Others. That spirit of service is at the 
heart of everything we do for our customers who count 
on us to provide them with the everyday items they need 
at prices they can afford, our employees who are able to 
grow with us and build careers and our shareholders who 
count on us to drive strong returns. 

I  am  proud  of  many  things,  operational  and  financial, 
we  have  achieved  over  the  last  seven  years.  Since  I 
joined  Dollar  General  in  January  2008,  our  annual  sales 
have  nearly  doubled,  our  store  base  has  expanded  by 
nearly 44% to 11,789 locations and sales per square foot 
has  climbed  35%,  all  while  significantly  improving  the 
profitability  of  our  business.  We  have  invested  in  our 
future through the addition of three distribution centers, 
adding more than 2,500,000 square feet of distribution 
capability, or an increase of 26%, to fuel our growth. It has 
been a remarkable journey. 

Highlights of 2014

•  Net sales increased by 8.0% to $18.9 billion or $223 

per square foot. 

• 

Same-stores  sales  grew  2.8%,  marking  our  25th 
consecutive year of same-store sales growth.

•  We  reported  net  income  of  $1.065  billion  or  $3.49 

per diluted share. 

•  Cash flow from operations increased by 8.4% to $1.3 

billion. 

In  2014,  we  delivered  on  our  commitment  to  increase 
shareholder  value.  We  invested  in  new  store  growth, 

opening 700 new stores, while also returning capital to our 
shareholders through the repurchase of 14.1 million shares 
of our common stock. We had increases in both customer 
traffic and average transaction amounts resulting from the 
refinement  of  our  merchandise  offerings  and  increased 
utilization of store square footage. 

Our  mission  is  Serving  Others,  and  Dollar  General  is 
committed to improving the quality of life in our hometowns. 
In  2014,  we  partnered  with  our  customers  and  vendors  to 
donate nearly $17 million for charities, including $13 million 
toward the Dollar General Literacy Foundation, which helps 
to improve lives through literacy and education. Increasing 
literacy  with  an  emphasis  on  adult  literacy  has  been  our 
focus, and we have helped millions of individuals take their 
first steps toward literacy or continued education since the 
Foundation’s inception in 1993. 

In  2015,  we  plan  to  open  approximately  730  new  stores 
and  increase  our  selling  square  footage  by  six  percent 
as  we  continue  to  expand  in  our  existing  markets,  as 
well  as  enter  the  states  of  Maine,  Oregon  and  Rhode 
Island.  Given  our  strong  return  profile  for  new  stores,  we 
announced an acceleration of our new store openings for 
2016  to  seven  percent  selling  square  footage  growth. We 
also  have  announced  an  expanded  capital  return  plan  for 
shareholders  that  includes  both  share  repurchases  and 
anticipated  quarterly  dividends.  These  plans  represent 
a  balanced  approach  to  our  commitment  of  delivering 
increased value by investing in future growth and returning 
capital to our shareholders.

Dollar  General  is  a  strong  company  because  of  our 
employees  and  their  enduring  commitment  to  Serving 
Others  including  our  shareholders,  customers,  fellow 
employees and the many communities we serve. I believe 
the future is bright for Dollar General. I look forward to 
the company’s continued success. 

Kindest regards,

Richard W. Dreiling
CHAIRMAN AND CHIEF EXECUTIVE OFFICER 
April 2, 2015

Proxy
Statement & 
Meeting Notice

8APR201014561687

Dollar General Corporation
100 Mission  Ridge
Goodlettsville, Tennessee 37072

Dear  Shareholder:

The 2015 Annual Meeting of Shareholders of  Dollar General Corporation will be held on

Wednesday, May 27, 2015, at 9:00 a.m., Central Time, at  Goodlettsville  City Hall  Auditorium,
105 South Main Street, Goodlettsville,  Tennessee. All shareholders of record  at the close of business on
March 19, 2015 are invited to attend the annual meeting. For security reasons, however,  to  gain
admission to the meeting you may be required to present photo identification  and comply  with other
security measures.

At this year’s meeting, you will have an opportunity to vote  on the  matters described in our

accompanying Notice of Annual Meeting  of Shareholders and  Proxy Statement. Our 2014 Annual
Report and our Annual Report on Form  10-K for the fiscal  year ended January 30,  2015 also
accompany this letter.

Your interest in Dollar General and your vote are very important  to  us. We encourage you to
read the Proxy Statement and vote your proxy  as soon as possible so your  vote  can be represented at
the annual meeting. You may vote your proxy  via  the Internet  or telephone, or if you  received  a paper
copy  of the proxy materials by mail, you may  vote  by  mail by  completing and returning a proxy  card.

On behalf of the Board of Directors, thank you for your continued support of Dollar General.

Sincerely,

29MAR201117130352

Rick Dreiling
Chairman & Chief Executive Officer

April 2, 2015

8APR201014561687

Dollar General Corporation
100 Mission  Ridge
Goodlettsville, Tennessee 37072

NOTICE  OF ANNUAL  MEETING  OF  SHAREHOLDERS

DATE: Wednesday, May 27, 2015

TIME:

9:00  a.m., Central Time

PLACE:

Goodlettsville City Hall Auditorium
105 South Main Street
Goodlettsville,  Tennessee

ITEMS OF BUSINESS:

1)

2)

3)

To elect as directors the 8 nominees listed in the  proxy  statement

To ratify the appointment of the  independent registered public
accounting firm for fiscal 2015

To transact any other business that may  properly come  before  the
annual meeting and any adjournments  of that meeting

WHO MAY VOTE:

Shareholders of record at the close of business on  March 19, 2015

By Order of the Board of Directors,

Goodlettsville, Tennessee
April 2, 2015

Christine L. Connolly
Corporate  Secretary

6APR201023125201

Please vote  your  proxy as soon as possible even if you expect to  attend the annual meeting in person. You
may vote your  proxy via the Internet or  by  phone  by following the instructions on the notice of internet
availability or proxy card, or if you received a  paper copy  of  these proxy materials by mail, you may vote
by mail by  completing and returning the  enclosed proxy card  in the  enclosed reply envelope. No postage is
necessary if the proxy is mailed within  the United States. You may revoke your proxy by following the
instructions  listed on page 3 of the proxy statement.

P
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DOLLAR GENERAL  CORPORATION

Proxy  Statement  for
2015 Annual Meeting of Shareholders

TABLE OF CONTENTS

General  Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Voting Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proposal 1: Election of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate  Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Director  Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Director  Independence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Transactions with Management and Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive  Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation  Discussion  and  Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation  Committee  Report
Summary  Compensation  Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Grants of Plan-Based Awards in Fiscal  2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding Equity Awards at 2014 Fiscal Year-End . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Option Exercises and Stock Vested During  Fiscal 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension  Benefits Fiscal 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonqualified Deferred Compensation Fiscal 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Potential Payments upon Termination or  Change in Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee Interlocks and  Insider Participation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Risk Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security  Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial  Owners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Officers and Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit Committee Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Proposal 2: Ratification of Appointment  of Auditors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fees Paid to Auditors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Section 16(a) Beneficial Ownership Reporting Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shareholder Proposals for 2016 Annual  Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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IMPORTANT NOTICE REGARDING AVAILABILITY OF PROXY MATERIALS FOR THE
SHAREHOLDER MEETING TO BE HELD ON MAY 27,  2015

This Proxy Statement, our 2014 Annual Report and a form of proxy  card are available at

www.proxyvote.com. You will need your Notice of Internet Availability  or proxy card to access  the proxy
materials.

As permitted by rules adopted by the Securities and Exchange  Commission (‘‘SEC’’),  we are
furnishing our proxy materials over the  Internet  to  some of  our shareholders. This  means that some
shareholders will not receive paper copies of these documents.  Instead, these  shareholders will receive
only a Notice of Internet Availability containing instructions  on how to access the  proxy materials over
the Internet. The Notice of Internet Availability also contains instructions on how each  of  those
shareholders can request a paper copy of  our proxy  materials, including  the Proxy Statement, our 2014
Annual Report and a proxy card. Shareholders who do not receive a Notice of Internet  Availability  will
receive a paper copy of the proxy materials by  mail, unless they have previously requested delivery of
proxy materials electronically. If you  received only the Notice of Internet  Availability  and would  like to
receive a paper copy of the proxy materials, the notice contains  instructions  on how  you can request
copies of these documents.

GENERAL INFORMATION

What is this document?

This document is the Proxy Statement  of  Dollar General Corporation  for  the Annual  Meeting
of Shareholders to be held on Wednesday, May  27, 2015. We  will begin mailing printed copies of this
document or the Notice of Internet Availability to shareholders on or about April 2, 2015.  We are
providing this document to solicit your proxy to vote upon  certain matters  at the  annual meeting.

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We  refer to our company as ‘‘we,’’ ‘‘us’’  or ‘‘Dollar General.’’ Unless otherwise  noted  or

required by context, ‘‘2015,’’ ‘‘2014,’’ ‘‘2013,’’ ‘‘2012,’’ and ‘‘2011’’  refer  to  our  fiscal  years  ending or
ended January 29, 2016, January 30,  2015,  January  31, 2014, February  1, 2013, and February  3, 2012,
respectively.

What is a proxy, who is asking for it,  and  who is paying for the cost  to  solicit  it?

A proxy is your legal designation of another person,  called a ‘‘proxy,’’  to  vote  your stock. The

document that designates someone as your  proxy is  also called  a  proxy or a  proxy card.

Our directors, officers and employees are soliciting your proxy on behalf of our Board  of

Directors. Dollar General will pay all solicitation expenses. We  will not  additionally  compensate these
persons to solicit your proxy but will  reimburse  them for any  out-of-pocket expenses they incur. We
also may reimburse custodians and nominees for  their  expenses in  sending proxy  material  to  beneficial
owners.

Who may attend the annual meeting?

Only shareholders, their proxy holders and our invited guests may attend the meeting. If your
shares are registered in the name of  a broker,  trust, bank or  other  nominee, you will  need  to  bring  a
proxy or a letter from that record holder  or  your most recent brokerage account statement that
confirms your ownership of those shares  as of March  19, 2015. For  security reasons, we  also may
require photo identification for admission.

Where can I find directions to the annual  meeting?

Directions to Goodlettsville City Hall, where we  will  hold  the annual meeting, are posted on

the ‘‘Investor Information’’ section of our website located  at www.dollargeneral.com.

Will the annual meeting be webcast?

Yes. You are invited to visit the ‘‘Conference  Calls and Investor  Events’’ section of  the
‘‘Investor Information’’ section of our website located  at www.dollargeneral.com  at 9:00 a.m.,  Central
Time, on May 27, 2015 to access the live webcast  of the meeting. An archived copy of the webcast  will
be available on our website for at least 60 days. The information on our  website,  however, is  not
incorporated by reference into, and does  not form a  part  of,  this proxy statement.

What is Dollar General Corporation  and  where  is  it located?

Dollar General operates conveniently located, small-box stores  that deliver everyday low prices
on products that families use every day.  As of  February 27, 2015, we  are the largest discount retailer in
the United States by number of stores with  more than  11,879 locations in 43 states. Our  principal
executive offices are located at 100 Mission  Ridge, Goodlettsville, Tennessee 37072. Our telephone
number is 615-855-4000.

Where is Dollar General common stock  traded?

Our stock is traded on the New York Stock  Exchange (‘‘NYSE’’) under the  symbol ‘‘DG.’’

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VOTING  MATTERS

How  many votes must be present to  hold  the  annual meeting?

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A quorum, consisting of the presence  in person  or by proxy of the  holders of a majority  of

shares of our common stock outstanding on March  19, 2015, must exist to  conduct  any business at the
meeting.

What if a quorum is not present at the annual meeting?

If a  quorum is not present at the meeting, any officer entitled to preside  at or to act as
Secretary of the meeting shall have power  to adjourn  the meeting from  time to time until a quorum is
present.

What am I voting on?

You will be asked to vote on:

•

•

the election of 8 directors; and

the ratification of the appointment  of our independent registered  public accounting  firm
(the ‘‘independent auditor’’) for 2015.

May other matters be raised at the annual meeting?

We  are unaware of other matters to be acted upon at the meeting. Under Tennessee  law  and

our  governing documents, no other non-procedural  business  may be raised at the  meeting unless  proper
notice has been given to shareholders. If other business is properly raised, your proxies have authority
to vote as they think best, including to adjourn the meeting.

Who is  entitled to vote at the annual meeting?

You may vote if you owned shares of Dollar General common stock at  the close  of business on

March 19, 2015. As of that date, there  were  303,703,702 shares of Dollar  General common stock
outstanding and entitled to vote. Each share is entitled to one vote on each matter.

What is the difference between a ‘‘shareholder of  record’’ and a  ‘‘street name’’ holder?

You are a ‘‘shareholder of record’’ if your shares are registered directly  in your name  with

Wells Fargo Shareowner Services, our transfer agent. You  are a  ‘‘street name’’  holder  if  your shares  are
held in the name of a brokerage firm,  bank, trust  or other nominee as custodian.

How  do  I vote?

If you are a shareholder of record, you may vote your  proxy over the  telephone  or Internet or,

if you received printed proxy materials,  by  marking,  signing, dating and returning the  printed proxy
card in the enclosed envelope. Please  refer to the instructions on the Notice of Internet  Availability or
proxy card, as applicable. Alternatively, you may vote in person at  the meeting.

If you are a street name holder, your broker, bank,  or other nominee will provide  materials

and instructions for voting your shares. You may vote in person at  the meeting if you obtain and  bring
to the meeting a legal proxy from your  broker, banker,  trustee or other nominee giving you  the right to
vote the shares.

2

What if I receive more than one Notice  of Internet  Availability  or proxy card?

You will receive multiple Notices of Internet Availability or proxy cards if you  hold  shares in

different ways (e.g., joint tenancy, trusts, custodial  accounts, etc.) or in multiple accounts. Street name
holders  will receive the Notice of Internet  Availability or proxy card  or  other voting  information, along
with voting instructions, from their brokers. Please vote the shares  represented by each Notice of
Internet Availability or proxy card you  receive to ensure that  all your shares are voted.

How  will my proxy be voted?

The persons named on the proxy card will vote your proxy as you direct  or, if  you return  a

signed proxy card or complete the Internet or telephone voting procedures but  do  not  specify  how you
want to vote your shares: ‘‘FOR’’ all  directors nominated and ‘‘FOR’’ ratification  of Ernst &
Young LLP as our independent auditor for 2015.

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Can I change my mind and revoke my proxy?

Yes. A shareholder of record may revoke a proxy  given pursuant to this solicitation by:

•

•

•

•

signing a valid, later-dated proxy card and  submitting it so that it is received before  the
annual meeting in accordance with the instructions included in the  proxy  card;

at or before the annual meeting, submitting to our Corporate  Secretary  a written notice of
revocation dated later than the date of  the proxy;

submitting a later-dated vote by telephone or  Internet no later  than 11:59 p.m., Eastern
time, on May 26, 2015; or

attending the annual meeting and voting in person.

Your attendance at the annual meeting,  by itself, will not revoke  your proxy.

A street name holder may revoke a proxy given pursuant to this solicitation by following the

instructions of the bank, broker, trustee or other nominee who  holds  his or her shares.

How  many votes are needed to elect directors?

To be elected at the annual meeting, a nominee must receive  the affirmative vote of a majority

of votes cast by holders of shares entitled  to  vote  at the  meeting. Under our  Amended  and Restated
Charter, the ‘‘affirmative vote of a majority of votes cast’’ means that the number of votes cast in  favor
of a nominee’s election exceeds the number of votes cast against his or  her election. You may vote in
favor of or against the election of each  nominee, or you may elect to abstain from  voting your shares.

What happens if a director fails to receive  the required vote for  election?

An incumbent director who does not receive the  required vote for  election  at the  annual
meeting  must promptly tender a resignation  as a director for the Board’s consideration pursuant to our
Board-approved director resignation  policy outlined in  our Corporate Governance  Guidelines. Each
director standing for reelection at the annual meeting has agreed to resign, effective upon the Board’s
acceptance of such resignation, if he or she does  not  receive a  majority vote. If the  Board rejects the
offered resignation, the director will  continue to serve  until the next  annual shareholders’ meeting and
until his or her successor is duly elected or his  or her earlier resignation or  removal in  accordance  with
our  Amended and Restated Bylaws (‘‘Bylaws’’). If  the Board  accepts the offered resignation, the Board,
in its sole discretion, may fill the resulting vacancy or decrease  the size  of  the Board.

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How  many votes are needed to approve other matters?

The proposal to ratify the appointment of our independent auditor for  2015 will  be  approved if

the votes cast in favor of such proposal exceed the votes cast against it.

With respect to this proposal, and any other matter properly brought before the  annual
meeting,  you may vote in favor of or against the proposal, or you may elect to abstain  from voting your
shares.

What are broker non-votes?

Although your broker is the record holder of any shares that you  hold in street name, it must

vote those shares pursuant to your instructions. If you do not provide instructions,  your broker may
exercise discretionary voting power over  your shares for ‘‘routine’’ items  but not for ‘‘non-routine’’
items. The election of directors is considered to be a non-routine item, while  the ratification of  the
appointment of our independent auditor is considered to be a routine  matter.

‘‘Broker non-votes’’ occur when shares held of record by  a  broker are  not  voted on a matter
because the broker has not received  voting  instructions from the beneficial  owner and either lacks  or
declines to exercise the authority to vote  the shares  in its  discretion.

How  will abstentions and broker non-votes be treated?

Abstentions and broker non-votes, if any, will be treated as shares that are  present  and entitled

to vote for purposes of determining whether a quorum is present but will not be counted as  votes  cast
either in favor of or against a particular  proposal and  will  have no  effect on  the outcome of a
particular  proposal.

Will my vote be confidential?

Proxy instructions, ballots and voting tabulations that identify individual shareholders are
handled in a manner that is intended to protect  your voting privacy. Your vote will  not  be  intentionally
disclosed either within Dollar General  or  to  third parties, except (1) as necessary  to  meet applicable
legal requirements; (2) in a dispute regarding authenticity of proxies and ballots; (3) in the  case of a
contested proxy solicitation, if the other  party soliciting proxies does  not agree to comply  with the
confidential voting policy; (4) to allow  for the tabulation of votes  and certification of the vote;  (5) to
facilitate a successful proxy solicitation; or  (6) when a  shareholder makes a written comment on  the
proxy card or otherwise communicates  the vote to management.

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PROPOSAL  1:
ELECTION OF DIRECTORS

What is the structure of the Board of Directors?

Our Board of Directors must consist of  1 to 15 directors, with  the exact number, currently

fixed at 8, set by the Board. All directors are elected annually by our shareholders.

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Who are the nominees this year?

The nominees for the Board of Directors consist of the  8 current  directors. If elected, each

nominee would hold office until the 2016  annual  meeting  of  shareholders and until his or her  successor
is elected and qualified, subject to any earlier  resignation or removal.  These  nominees, their ages  at the
date  of  this document and the calendar year in which they first  became a director are listed in the  table
below.

Name

Warren F. Bryant
Michael M. Calbert
Sandra B. Cochran
Richard W. Dreiling
Patricia D. Fili-Krushel
Paula A. Price
William C. Rhodes, III
David B. Rickard

Age

Director  Since

69
52
56
61
61
53
49
68

2009
2007
2012
2008
2012
2014
2009
2010

What are the backgrounds of this year’s  nominees?

Mr. Bryant served as the President and Chief Executive Officer of Longs  Drug  Stores
Corporation, a retail drugstore chain  on the West  Coast and  in Hawaii,  from 2002 through  2008 and as
its  Chairman of the Board from 2003  through his retirement in  2008. Prior to joining Longs  Drug
Stores,  he served as a Senior Vice President  of The Kroger Co.,  a retail grocery chain, from 1999 to
2002. Mr. Bryant is a director of Office Depot, Inc. and Loblaw Companies  Limited  of Canada and
served as a director of OfficeMax Incorporated  from 2004 to 2013.

Mr. Calbert joined KKR & Co. L.P. (‘‘KKR’’) in  January 2000  and  was directly involved with

several KKR portfolio companies until  his retirement  in January  2014. Mr. Calbert led the  Retail
industry team within KKR’s Private Equity platform  prior to his retirement and  now serves as a
consultant to KKR. Mr. Calbert joined Randall’s  Food  Markets beginning in 1994 and served as the
Chief Financial Officer from 1997 until  it was sold in  September 1999. Mr. Calbert  also previously
worked as a certified public accountant and consultant with Arthur Andersen  Worldwide from 1985 to
1994, where his primary focus was the retail and consumer industry. He served as  our  Chairman of the
Board until December 2008. Mr. Calbert is a  director of  US Foods,  Inc. and  Academy, Ltd.

Ms. Cochran has  served as a director and as President and Chief Executive Officer of Cracker

Barrel Old Country Store, Inc. since  September 2011. She joined  Cracker Barrel in April  2009 as
Executive Vice President and Chief Financial Officer,  and was named President and  Chief  Operating
Officer in November 2010. She was previously Chief Executive  Officer at  book retailer
Books-A-Million, Inc. from February  2004  to  April 2009. She also served as that company’s President
(August 1999—February 2004), Chief Financial Officer (September 1993—August  1999)  and Vice
President of Finance (August 1992—September  1993). Ms. Cochran has  over 20 years of experience in
the retail industry. She served as a director  of  Books-A-Million from 2006  to  2009.

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Mr. Dreiling joined Dollar General in January 2008 as Chief Executive Officer and a member
of our Board. He was appointed Chairman of  the Board on December  2, 2008.  Prior to joining Dollar
General, Mr. Dreiling served as Chief  Executive Officer, President and  a director of Duane  Reade
Holdings, Inc. and Duane Reade Inc.,  the largest drugstore chain in New  York  City, from  November
2005 until January 2008 and as Chairman of the Board of Duane Reade  from March 2007  until
January 2008. Prior to that, Mr. Dreiling, beginning in March 2005, served as  Executive Vice
President—Chief Operating Officer of Longs Drug Stores Corporation, a retail  drugstore  chain on the
West  Coast and in Hawaii, after having joined Longs in July 2003  as Executive  Vice President and
Chief Operations Officer. From 2000 to 2003, Mr. Dreiling  served as Executive  Vice  President—
Marketing, Manufacturing and Distribution  at Safeway Inc.,  a  food and drug  retailer. Prior to that,
Mr. Dreiling served from 1998 to 2000  as  President of Vons, a Southern California food and drug
division of Safeway. He currently serves as  the Chairman of the Retail Industry Leaders Association
(RILA). Mr. Dreiling is a director of Lowe’s Companies,  Inc.

Ms. Fili-Krushel served as Chairman of NBCUniversal News Group, a  division of NBCUniversal
Media, LLC, composed of NBC News,  CNBC, MSNBC and the  Weather  Channel, from July 2012 until
April 2015. She previously served as Executive  Vice President  of  NBCUniversal (January 2011—July
2012) with a broad portfolio of functions reporting  to  her, including operations and  technical services,
business strategy, human resources and legal. Prior to NBCUniversal, Ms. Fili-Krushel was Executive
Vice President of Administration at Time Warner  Inc. (July 2001—December 2010) where  her
responsibilities included oversight of philanthropy,  corporate social responsibility, human resources,
worldwide recruitment, employee development and growth,  compensation  and benefits, and  security.
Before joining Time Warner in July 2001,  Ms.  Fili-Krushel  had been Chief Executive Officer of
WebMD Health Corp. since April 2000.  From  July 1998 to April 2000,  Ms. Fili-Krushel was President
of the ABC Television Network, and  from 1993  to  1998 she served as President of ABC Daytime.
Before joining ABC, she had been with  Lifetime Television since 1988.  Prior to Lifetime,
Ms. Fili-Krushel held several positions with Home Box  Office. Before  joining HBO, Ms. Fili-Krushel
worked for ABC Sports in various positions.

Ms. Price has  been Senior Lecturer at Harvard Business  School in  the Accounting and

Management Unit since July 2014. She  was Executive Vice President and  Chief  Financial Officer of
Ahold USA from May 2009 until January  2014. At Ahold, which operates more than 700 supermarkets
under the Stop & Shop, Giant and Martin’s names  as well  as the Peapod online grocery delivery
service, Ms. Price was responsible for  finance,  accounting and shared services, strategic  planning, real
estate development, store format and  construction,  and information technology. Before joining Ahold,
she  was the Senior Vice President, Controller  and  Chief  Accounting Officer  at CVS Health
Corporation (formerly CVS Caremark Corporation) from July 2006 until August 2008. Earlier  in her
career, Ms. Price served as the Chief Financial Officer for the Institutional Trust Services division of
JPMorgan Chase (from August 2002 until September 2005),  and held  several other senior management
positions in the U.S. and the U.K. in the  financial services and consumer  packaged goods  industries. A
certified public accountant, she began  her  career at Arthur  Andersen  & Co. Ms.  Price has  also served
as a director of Accenture plc since May  2014 and Western  Digital Corporation since July 2014  and
served as a director of Charming Shoppes, Inc. (Lane Bryant, Catherine’s, Fashion Bug, Cacique and
Figi’s brands) from March 2011 until it  was  sold  in June 2012.

Mr. Rhodes was elected Chairman of AutoZone, Inc., a  specialty retailer  and  distributor of
automotive replacement parts and accessories, in June 2007.  He  has served as President  and Chief
Executive Officer and as a director of  AutoZone  since 2005. Prior to his appointment  as President and
Chief Executive Officer, Mr. Rhodes  was  Executive  Vice President—Store Operations  and Commercial.
Prior to 2004, he had been Senior Vice President—Supply Chain and  Information Technology since
2002, and prior thereto had been Senior Vice President—Supply Chain since  2001. Prior to that time,
he served in various capacities with AutoZone,  including Vice President—Stores  in 2000, Senior  Vice
President—Finance and Vice President—Finance in  1999, and Vice President—Operations Analysis and
Support from 1997 to 1999. Prior to 1994, Mr. Rhodes was a manager with Ernst &  Young, LLP.

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Mr. Rickard served as the Executive Vice President,  Chief Financial Officer and Chief

Administrative Officer of CVS Health  Corporation (formerly CVS Caremark  Corporation), a retail
pharmacy chain and provider of healthcare services  and pharmacy benefits  management, from
September 1999 until his retirement  in December  2009. Prior  to  joining CVS, Mr. Rickard  was the
Senior Vice President and Chief Financial  Officer of RJR Nabisco Holdings Corporation from March
1997 to August 1999. Previously, he was Executive Vice President of  International Distillers and
Vintners Americas. Mr. Rickard is a  director of Harris  Corporation and Jones Lang LaSalle
Incorporated.

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How  are directors identified and nominated?

All nominees for election as directors at the annual meeting currently serve on our Board of

Directors and were nominated by the Board for election or re-election,  as applicable, upon  the
recommendation of the Nominating and Governance Committee (the ‘‘Nominating  Committee’’). The
Nominating Committee is responsible for  identifying, evaluating and recommending director candidates,
while our Board is responsible for nominating the  director  slate for  election  at the  annual meeting.

The Nominating Committee’s charter and our Corporate Governance Guidelines require the
Nominating Committee to consider candidates submitted by  our shareholders in accordance with the
notice provisions of our Bylaws (see ‘‘Can shareholders nominate  directors?’’  below) and to apply the
same criteria to the evaluation of those candidates as it applies  to  other  director candidates. The
Nominating Committee also may use  a  variety of other methods to identify potential director
candidates, such as recommendations  by our  directors, management, or third-party  search  firms.
Ms. Price, who joined our Board in 2014,  was  initially  recommended  to  the Nominating Committee by
a non-management director.

Our employment transition agreement  with Mr. Dreiling requires Dollar General to nominate
him to serve as a member of our Board  at any meeting of our  shareholders held prior  to  January 29,
2016 that is called for the purpose of  electing  directors. Our failure to do so  would give rise to a
breach of contract claim. If Mr. Dreiling is re-elected to our Board at such a meeting, he agrees to
serve in such capacity and shall serve  as the  Chairman  of  the Board at least through  the date  on which
a successor chief executive officer begins  employment with us  and, if  asked  by  our Board, through
January 29, 2016 if later.

How  are nominees evaluated; what are  the minimum qualifications?

Subject to Mr. Dreiling’s employment transition agreement discussed  above, the Nominating

Committee is charged with recommending to the Board  of Directors  only  those candidates  that  it
believes are qualified to serve as Board members  consistent with  the criteria  for selection  of new
directors adopted from time to time  by  the Board and who have not achieved the age of 76,  unless the
Board has approved an exception to  this limit on a case by  case basis.  We have a written policy to
strive to have a Board representing diverse  experience  at policy-making levels  in areas that are relevant
to our business. To implement this policy,  the Committee assesses  diversity by evaluating each
candidate’s individual qualifications in  the context  of how that candidate would relate to the  Board as  a
whole and also considers more traditional concepts of diversity.  The  Committee  periodically assesses
the effectiveness of this policy by considering  whether the Board as a whole represents  such diverse
experience and composition and by recommending to the Board changes  to the  criteria for selection of
new directors as appropriate. The Committee recommends candidates, including  those submitted by
shareholders, only if it believes the candidate’s knowledge,  experience  and expertise would strengthen
the Board and that the candidate is committed to representing the long-term  interests  of all Dollar
General  shareholders.

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The Nominating Committee assesses a candidate’s  independence, background and experience,

as well as the current Board’s skill needs  and diversity. With  respect to incumbent directors  selected for
re-election, the Committee also assesses  each director’s meeting attendance record and suitability for
continued service. In addition, the Committee  determines that all  nominees are in  a position  to  devote
an adequate amount of time to the effective performance of director duties and possess the following
characteristics: integrity and accountability, informed judgment, financial literacy,  a cooperative
approach, a record of achievement, loyalty, and the ability to consult with and  advise management.

What particular experience, qualifications, attributes or skills led the Board of Directors to conclude
that each nominee should serve as a  director of Dollar General?

Our Board of Directors believes that each of the nominees can devote an adequate amount of

time to the effective performance of director duties and  possesses the minimum qualifications identified
above. The Board  has determined that the nominees, as  a whole, complement  each  other, meet the
Board’s skill needs, and represent diverse experience at policy-making levels in  areas relevant  to  our
business. The Board also considered the  following  in determining that the nominees should serve as
directors of Dollar General:

Mr. Bryant has  over 40 years of retail experience,  including experience in marketing,

merchandising, operations and finance.  His substantial experience  in leadership and  policy-making roles
at other retail companies provides him with  an extensive understanding of  our industry,  as well as  with
valuable executive management skills and the  ability to effectively advise our CEO.

Mr. Calbert has considerable experience in managing  private equity portfolio  companies and is
familiar with corporate finance and strategic business planning  activities. As the former head  of KKR’s
Retail industry team, Mr. Calbert has a strong background and extensive experience in  advising and
managing companies in the retail industry, including evaluating business strategies, financial plans  and
structures, and management teams. Mr.  Calbert also has a significant financial and  accounting
background evidenced by his prior experience as the chief financial  officer  of  a retail  company and  his
10 years of practice as a certified public  accountant. Mr. Calbert  serves as the Board’s  independent
lead director and leads the executive  sessions of our non-management  and  independent directors.

Ms. Cochran brings over 20 years of retail experience to Dollar General as  a result of  her

current and former roles at Cracker  Barrel  Old Country  Store and her former roles at
Books-A-Million. This experience allows her  to  provide  additional  support  and perspective to our CEO
and our Board. In addition, Ms. Cochran’s industry and executive experience provides  leadership,
consensus-building, strategic planning, risk management and budgeting  skills.  Ms. Cochran also  has
significant financial experience, having served as the chief financial officer of two public companies and
as vice president, corporate finance of  SunTrust  Securities,  Inc., and our  Board has  determined that she
qualifies as an audit committee financial  expert.

Mr. Dreiling brings to Dollar General over 45 years of retail experience at  all operating levels.

He provides a unique perspective regarding our industry as a result of his experience progressing
through the ranks within various retail companies. His experience overseeing the  operations,  marketing,
manufacturing and distribution functions  of other retail companies bolsters Mr. Dreiling’s thorough
understanding of all key areas of our  business. In addition,  Mr. Dreiling’s  service  in leadership and
policy-making positions of other retail companies  has provided  him with the  necessary  leadership skills
to effectively guide and oversee the direction  of Dollar General and with  the consensus-building skills
required to lead our management team  and our Board. Moreover, during the time that Mr. Dreiling
has served as our CEO, he has gained  a thorough understanding of our  operations and has  managed us
through significant change. He was named ‘‘Retailer  of the Year’’  by Mass Market  Retailer for 2010
and 2014. Mr. Dreiling was also listed among Supermarket News  ‘‘Power  50 Retailers’’ for  2011 and
2012 and named ‘‘CEO of the Year’’ by the Retail Leader in 2012.

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Ms. Fili-Krushel’s background increases the breadth of experience of our Board as a result of

her extensive executive experience overseeing  the business  strategy, philanthropy, corporate social
responsibility, human resources, recruitment, employee  growth and development,  compensation  and
benefits, and legal functions at large  public companies in  the media industry.  In  addition, her
understanding of consumer behavior based  on her  knowledge of  viewership patterns and preferences
provides additional perspective to our Board in understanding our  customer  base.

Ms. Price brings broad experience across finance,  general management and strategy  gained
from her service in senior executive and  management positions at major corporations across several
industries, including as Chief Financial  Officer of Ahold USA before her  retirement  in 2014.
Ms. Price’s numerous years of experience  as a  certified  public  accountant, former Chief Financial
Officer and former Chief Accounting Officer provide our Board with valuable experience and insight
into accounting and finance matters,  and consequently,  our Board has determined  that  Ms. Price is an
audit committee financial expert. She also brings to our Board a valuable perspective  as a member of
the faculty at Harvard Business School  and from her service as a board member  of  several public
companies.

Mr. Rhodes has  20 years of experience in the retail industry, including extensive experience in

operations, supply chain and finance,  among other areas. This background serves as a  strong
foundation for offering invaluable perspective  and  expertise to our CEO and our  Board. In addition,
his experience as a board chairman and chief executive officer of a public  retail company  and as  the
former Chairman of RILA provides leadership, consensus-building,  strategic planning and  budgeting
skills, as well as extensive understanding of  both  short- and long-term issues confronting the retail
industry. Mr. Rhodes also has a strong financial  background.

Mr. Rickard held senior management and executive positions  for much of his 38 years in the

corporate world. He has significant retail  experience and a diverse retail industry background,  including
experience serving on the board of another retail  company. He also  has an extensive financial and
accounting background, having served as the chief financial officer of two public companies,  including a
large retailer. As a result, our Board has  determined that  Mr. Rickard is  an audit  committee financial
expert  and has elected him to serve as  the Chairman of the Audit  Committee. Mr. Rickard’s financial
experience within the retail industry also brings expertise  and perspective to our Board’s discussions
regarding strategic planning and budgeting.

Acting upon the Nominating Committee’s recommendation, and after concluding that these

nominees possess the appropriate experience, qualifications, attributes and skills, our  Board has
unanimously nominated these individuals  to be elected by our shareholders at our  annual meeting.

Can shareholders nominate directors?

Yes. Shareholders can nominate directors by following the procedures  outlined in our Bylaws.

In short, the shareholder must deliver a written notice to our Corporate Secretary at 100 Mission
Ridge, Goodlettsville, TN 37072 for receipt no earlier than  the close  of  business  on the 120th day and
not later than the close of business on  the 90th day prior to the first anniversary of  the prior year’s
annual meeting. However, if the meeting  is  held  more than 30 days before or  more than  60 days after
such anniversary date, the notice must  be  received no  earlier than the close of business on  the
120th day and not later than the close of business on the  90th day prior to the date of such annual
meeting.  If the first public announcement of the annual meeting date is less than 100 days prior to the
date  of  such annual meeting, the notice must be received by  the 10th day following the public
announcement  date.

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The notice must contain all information required  by our  Bylaws about the shareholder

proposing the nominee and about the nominee,  which generally  includes:

•

•

•

•

•

•

•

the nominee’s name, age, business and residence addresses, and principal occupation or
employment;

the class and number of shares of Dollar  General  common stock beneficially owned by the
nominee and by the shareholder proposing  the nominee;

any other information relating to the  nominee that is required to be disclosed  in proxy
solicitations with respect to nominees for  election as directors pursuant to Regulation 14A
of the Securities Exchange Act of 1934  (including the nominee’s written consent to being
named in the proxy statement as a nominee and to serving as  a director,  if  elected);

the name and address of the shareholder  proposing the nominee as they  appear on our
record books, and the name and address of  the beneficial holder (if applicable);

any other interests of the proposing shareholder or the proposing shareholder’s immediate
family in the securities of Dollar General, including  interests the value of which is based on
increases or decreases in the value of  securities of  Dollar General or the payment of
dividends by Dollar General;

a description of all compensatory arrangements  or understandings between  the proposing
shareholder and each nominee; and

a description of all arrangements or  understandings between the  proposing shareholder  and
each nominee and any other person pursuant to which the nomination is  to be made by
the shareholder.

You should consult our Bylaws, posted  on the  ‘‘Investor Information—Corporate Governance’’

section of our website located at www.dollargeneral.com, for more detailed information regarding the
process by which shareholders may nominate  directors. No shareholder nominees  have been proposed
for this year’s annual meeting.

What if a nominee is unwilling or unable to serve?

That is not expected to occur. If it does, the  persons designated as proxies  on the  proxy card

are authorized to vote your proxy for  a  substitute  designated by our Board  of Directors.

Are there any familial relationships between any of the nominees?

There are no familial relationships between any of the nominees or  between  any of  the

nominees and any of our executive officers. See ‘‘Director  Independence’’ below for  a discussion of  a
familial relationship between Ms. Cochran and  one of our non-executive officers.

What does the Board of Directors recommend?

Our Board unanimously recommends  that  you vote FOR the election of each of the director

nominees.

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CORPORATE GOVERNANCE

Does the Board of Directors have standing Audit, Compensation and Nominating Committees?

Yes. Our Board of Directors has a standing Audit Committee, Compensation Committee  and
Nominating Committee. The Board has adopted a written charter for each of these committees, which
are available on the ‘‘Investor Information—Corporate Governance’’ section of our website  located  at
www.dollargeneral.com. Current information  regarding each of these committees is set forth below.

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Name of
Committee & Members

AUDIT:

Mr. Rickard, Chairman
Mr. Bryant
Ms. Cochran
Ms. Price

Committee Functions

• Selects the independent auditor
• Pre-approves  the independent auditor’s audit engagement  fees  and

terms and all permitted non-audit services and fees

• Reviews an  annual  report describing the  independent auditor’s internal
quality  control procedures and any material  issues raised by its most
recent review of internal quality controls

• Annually evaluates the independent auditor’s qualifications,

performance and independence, annually evaluates the lead audit
partner, and periodically considers whether there should  be a regular
rotation of such firm

• Discusses the audit scope and any  audit  problems or  difficulties
• Sets policies regarding the hiring of  current and former employees  of

the independent auditor

• Discusses the annual audited and quarterly unaudited financial

statements with management and the independent  auditor

• Discusses types of information to be disclosed in earnings press

releases and provided to analysts and rating agencies

• Discusses policies governing the process  by  which risk assessment and

risk management are to be undertaken

• Reviews disclosures made by the CEO and CFO regarding any

significant deficiencies or material weaknesses in our internal control
over financial reporting

• Reviews internal audit activities, projects and budget
• Establishes procedures for receipt, retention and treatment  of

complaints we receive regarding accounting or internal controls

• Discusses with our general counsel legal matters having an impact on

financial  statements

• Performs an annual self-evaluation
• Furnishes the committee report required  in our proxy statement
• Evaluates and makes recommendations concerning shareholder
proposals relating to matters within the committee’s expertise

• Periodically reviews and reassesses the committee’s  charter

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Name of
Committee & Members

Committee Functions

COMPENSATION:

• Reviews and approves corporate goals  and objectives relevant to the

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Mr. Bryant, Chairman
Ms. Fili-Krushel
Mr. Rhodes

NOMINATING AND
GOVERNANCE:

Mr. Rhodes, Chairman
Ms. Cochran
Ms. Fili-Krushel

compensation of our  CEO

• Determines the compensation of our  executive officers  and

recommends the compensation of  our directors

• Recommends, when appropriate, changes to our compensation

philosophy and principles

• Establishes our short-term incentive compensation program for senior

officers

• Establishes our long-term incentive compensation program  and

approves equity-based awards under  such program

• Oversees the share ownership guidelines and holding requirements  for

Board members and senior officers

• Oversees the process for evaluating our senior officers
• Reviews and discusses with management,  prior to the filing of the
proxy statement, the disclosure regarding executive compensation,
including the Compensation Discussion and Analysis and compensation
tables (in addition to preparing a report on executive compensation for
the proxy statement)

• Oversees and evaluates the independence of its compensation

consultant and other advisors

• Performs an annual self-evaluation
• Evaluates and makes recommendations concerning shareholder
proposals relating to matters within the committee’s expertise

• Periodically reviews and reassesses the committee’s  charter

• Develops and recommends criteria for selecting new directors
• Screens and recommends to our Board individuals qualified to become

members  of  our Board

• Recommends the structure and membership of Board committees
• Recommends  persons to fill  Board and committee  vacancies
• Develops and recommends Corporate Governance  Guidelines and

corporate  governance  practices

• Oversees the process governing the  evaluation of the  Board
• Performs an annual self-evaluation
• Evaluates and makes recommendations concerning shareholder
proposals relating to matters within the committee’s expertise

• Periodically reviews and reassesses the committee’s  charter

Does Dollar General have an audit committee financial expert serving  on its  Audit Committee?

Yes. Our Board has designated each of  Mr. Rickard,  Ms. Cochran and Ms.  Price  as an audit
committee financial expert and has determined  that each is independent as  defined in NYSE listing
standards and in our Corporate Governance Guidelines.  Such  experts have the same  responsibilities as
the other Audit Committee members.  They  are not our auditors or accountants, do not perform ‘‘field
work’’ and are not employees. The SEC  has determined  that designation  as an audit committee
financial expert will not cause a person  to  be deemed to be an  ‘‘expert’’  for any purpose.

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How  often did the Board and its committees meet in 2014?

During 2014, our Board, Audit Committee, Compensation Committee and Nominating

Committee met 16, 5, 8 and 3 times, respectively. Each incumbent  director attended at least 75% of
the total of all meetings of the Board  and  all  committees on which  he or she served which were held
during the period for which he or she  was  a director  and  a member  of each applicable committee.

What is Dollar General’s policy regarding Board  member attendance at the annual meeting?

Our Board of Directors has adopted a policy that all directors should attend  annual
shareholders’ meetings unless attendance is not feasible due to unavoidable circumstances. All persons
serving as Board members at the time  attended  the 2014 annual shareholders’ meeting.

Does Dollar General combine the positions of Chairman  and  CEO?

Yes. Mr. Dreiling serves as Chairman of our Board  of  Directors and CEO. The Board
currently believes combining these roles provides an efficient and effective leadership model for Dollar
General because, given his day-to-day involvement with and  intimate understanding of  our specific
business, industry and management team,  Mr. Dreiling is particularly suited to effectively identify
strategic priorities, lead the discussion and execution of strategy,  and facilitate information flow
between management and the Board. The  Board further  believes that combining  these  roles fosters
clear accountability, effective decision-making,  and alignment on  the development and execution of
corporate strategy. To promote effective independent  oversight, the  Board has  adopted  a number  of
governance  practices,  including:

• Appointing an independent lead director  and specifying his duties as  outlined in our

Corporate  Governance  Guidelines.

• Ensuring opportunity after each  regularly  scheduled Board  meeting  for executive sessions
of the independent directors and, if not all non-management directors  are independent, of
the non-management directors. As the lead director, Mr. Calbert presides  over such
executive  sessions.

• Conducting annual performance evaluations  of Mr. Dreiling by the Compensation

Committee and the lead director, the  results of which are reviewed  with the  Board.

• Conducting annual Board and committee performance evaluations.

The Board recognizes that no single leadership model is  right for all companies and at all

times, and the Board will review its leadership structure  as appropriate, including in connection with
the appointment of a new CEO in light of Mr.  Dreiling’s planned retirement  in January 2016,  to  ensure
it continues to be in the best interests of  Dollar General and our  shareholders.

What is the Board of Director’s role in  risk oversight?

Our Board of Directors and its committees have  an important role in our risk  oversight
process. Our Board regularly reviews  with  management our financial and  business strategies,  including
relevant material risks as appropriate. Our General Counsel also periodically reviews  with the Board
our  insurance coverage and programs as  well  as litigation risks.

The Audit Committee discusses our policies  with respect to risk assessment and  risk
management, primarily through oversight of  our enterprise  risk  management program.  Our Internal
Audit department coordinates that program,  which entails review and  documentation of our
comprehensive risk management practices. The program evaluates internal and external risks, identifies
mitigation strategies, and assesses the remaining residual  risk.  The  program is updated through
interviews with senior management and our Board, review of strategic initiatives, evaluation  of  the

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fiscal budget, review of upcoming legislative or  regulatory changes, review of certain internal metrics
and review of other outside information concerning  business, financial, legal, reputational, and other
risks. The results are presented to the Audit Committee at least annually. Quarterly,  the categories with
high residual risk, along with their mitigation strategies, are  reviewed individually.

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Our Compensation Committee is responsible  for overseeing the management of risks relating

to our executive compensation program. As discussed under  ‘‘Executive Compensation—Compensation
Risk Considerations’’ below, the Compensation Committee  also participates  in periodic assessments of
the risks relating to our overall compensation  programs.

While the Audit Committee and the Compensation Committee oversee the  risk areas  identified

above, the entire Board is regularly informed about risks through committee reports. This enables  the
Board and its committees to coordinate the risk oversight role, particularly with  respect to risk
interrelationships. Our Board believes  this division of risk management  responsibilities effectively
addresses the risks facing Dollar General. Accordingly, the  risk  oversight role of our Board and its
committees has not had any effect on our Board’s leadership structure.

Does Dollar General have a management succession plan?

Yes. Our Corporate Governance Guidelines require  our Board of  Directors to coordinate with

our  CEO to ensure that a formalized process governs long-term management development and
succession. Our Board formally reviews  our  management succession plan at least annually. Our
comprehensive program encompasses not only our CEO and other executive officers but all employees
through the front-line supervisory level.  The program focuses on key succession elements, including
identification of potential successors for  positions  where it has  been determined that internal succession
is appropriate, assessment of each potential successor’s  level  of  readiness, and preparation of  individual
growth and development plans. With  respect to CEO succession  planning, our long-term business
strategy is also considered. In addition, we  maintain  at all times, and review with the Board
periodically, a confidential procedure for  the timely and efficient transfer of the CEO’s responsibilities
in the event of an emergency or his sudden incapacitation or departure.

In connection with Messrs. Dreiling’s and Tehle’s planned retirements in January  2016 and July

2015, respectively, we are actively engaged in an internal and  external search  for successors. The CEO
search includes, and the CFO search may  include, use of a third-party executive  search  firm  to  help
facilitate the process. Messrs. Calbert and Bryant  (as lead  director and as  Compensation Committee
Chairman, respectively) represent the  Board on the  day to day CEO search work  with the executive
search firm.

Are there share ownership guidelines  and  holding requirements for  Board members and  senior
officers?

Yes. Details of our share ownership guidelines  and  holding  requirements for Board  members

and senior officers are included in our  Corporate Governance  Guidelines. See ‘‘Compensation
Discussion and Analysis’’ and ‘‘Director  Compensation’’ for more information on  such ownership
guidelines and holding requirements for senior officers  and Board members, respectively.

How  can I communicate with the Board of  Directors?

Our Board-approved process for security holders and other interested parties  to  contact  the

Board of Directors, a particular director,  or  the non-management directors or the  independent
directors as a group is described on www.dollargeneral.com under ‘‘Investor  Information—Corporate
Governance.’’

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Where can I find more information about  Dollar General’s corporate governance  practices?

Our governance-related information is posted on www.dollargeneral.com  under ‘‘Investor
Information—Corporate Governance,’’ including  our  Corporate Governance Guidelines, Code of
Business Conduct and Ethics, the charter  of  each of the Audit  Committee, the  Compensation
Committee and the Nominating Committee,  and  the name(s) of  the persons chosen to lead the
executive sessions  of the non-management directors and  of the independent  directors. This information
is available in print to any shareholder who sends  a written request to:  Investor Relations,  Dollar
General Corporation, 100 Mission Ridge,  Goodlettsville, TN 37072.

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DIRECTOR  COMPENSATION

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The following table and text summarize the compensation earned  by or paid to each of  our

non-employee Board members for 2014. Mr. Dreiling was not separately compensated for his service on
the Board; his compensation for service  as our CEO is discussed under ‘‘Executive Compensation’’
below. We have omitted the columns pertaining to non-equity incentive plan compensation and change
in pension value and nonqualified deferred  compensation  earnings because  they are inapplicable.

Fiscal 2014 Director Compensation

Name

Warren F. Bryant
Michael  M. Calbert
Sandra B. Cochran
Patricia D. Fili-Krushel
Paula A. Price(5)
William C. Rhodes, III
David B. Rickard

Fees
Earned
or Paid
in Cash Awards Awards Compensation

All Other

Option

Stock

($)(1)

($)(2)

($)(3)

($)(4)

120,000
110,000
95,500
97,000
36,896
115,000
113,500

47,669
47,669
47,669
47,669
56,088
47,669
47,669

75,846
75,846
75,846
75,846
91,516
75,846
75,846

—
—
—
—
—
—
—

Total
($)

243,515
233,515
219,015
220,515
184,500
238,515
237,015

(1)

In  addition to the annual Board retainer, which was prorated in the case of Ms. Price, the following directors received
payment for the following number of excess meetings: Mr. Bryant (10); Ms. Cochran (7); Ms. Fili-Krushel (8); Mr. Rhodes
(10); and Mr. Rickard (4). Messrs. Bryant, Rhodes and  Rickard also received an annual retainer for service as the
Compensation Committee Chairman, the Nominating Committee Chairman and the Audit Committee Chairman,
respectively. Mr. Calbert received an annual retainer  for service as the lead director.

(2) Represents the aggregate grant date fair value of restricted  stock units awarded to Ms. Price on August 26, 2014 in
connection with her appointment to the Board,  as well as to each director (excluding Ms. Price) on May 29, 2014,
computed in accordance with FASB ASC Topic 718. Information regarding assumptions made in the valuation of these
awards is included in Note 10 of the annual consolidated financial statements in our Annual Report on Form 10-K for the
fiscal  year ended January 30, 2015, filed with the SEC on March 20, 2015 (our ‘‘2014 Form 10-K’’). As of January 30, 2015,
each of  the persons listed in the table above had the following total  unvested restricted stock units outstanding: each of
Messrs. Bryant, Calbert, Rhodes and Rickard (1,890);  Ms.  Cochran (2,263); Ms. Fili-Krushel (1,879); and Ms. Price (883).

(3) Represents the aggregate grant date fair value of stock  options  awarded to Ms. Price on August 26, 2014 in connection with

her appointment to the Board, as well as to each director (excluding Ms. Price) on May 29, 2014, computed in accordance
with FASB ASC Topic 718. Information regarding assumptions made in the valuation of these awards is included in Note  10
of  the annual consolidated financial statements in our  2014 Form 10-K. As of January 30, 2015, each of the persons listed
in  the  table above had the following total  unexercised stock  options  outstanding (whether or not then exercisable): each of
Messrs. Bryant, Calbert and Rhodes (21,756); Ms. Cochran (13,120);  Ms. Fili-Krushel (12,892); Ms. Price (4,795); and
Mr. Rickard (21,513).

(4)

Perquisites and personal benefits, if any, totaled less  than $10,000 per director.

(5) Ms. Price  joined our Board effective August 26, 2014.

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The Board approves, upon recommendation of the Compensation  Committee, the  form and
amount of director compensation. As  part  of this process, the Committee may consult with  or review
information provided by Meridian Compensation Partners (‘‘Meridian’’), its independent consultant,
and may consider the input of our CEO  and  our Chief People  Officer. However, the  Committee and
the Board retain and exercise ultimate  decision-making  authority regarding director compensation. We
do not compensate for Board service any director who  also serves as our  employee.  We will  reimburse
directors for certain fees and expenses incurred in connection  with continuing education seminars and
for travel and related expenses related to Dollar  General  business.

For 2014, each non-employee director received payment (prorated as  applicable), in quarterly

installments, of the following cash compensation, as applicable:

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•

•

•

•

•

$85,000 annual retainer for service as a  Board member;

$25,000 annual retainer for service as the  lead  director;

$22,500 annual retainer for service as the  Audit Committee Chairman;

$20,000 annual retainer for service as the  Compensation  Committee Chairman;

$15,000 annual retainer for service as the  Nominating Committee Chairman; and

$1,500 for each Board or committee meeting in excess of an aggregate of 16 that a director
attended, as a member, during the fiscal year.

In addition, each non-employee director,  including Ms. Price who joined the Board mid-year,

received an annual equity award with an estimated value  of  $125,000 on the grant date (as determined
by Meridian using economic variables  such  as the trading price  of our  common stock, expected
volatility of the stock trading prices of similar companies, and  the  terms of the  award) under our
Amended and Restated 2007 Stock Incentive Plan. Sixty percent of  this value was delivered in
non-qualified stock options to purchase  shares of our  common stock (‘‘Options’’) and 40% was
delivered in restricted stock units payable in shares  of our common stock (‘‘RSUs’’). The  Options are
scheduled to vest as to 25% of the award and the RSUs are scheduled to vest as to 331⁄3% of the
award on each of the first four and three  anniversaries of  the grant date, respectively, in each case
subject to the director’s continued service  on our Board. Directors may elect to defer receipt of shares
underlying the RSUs.

After reviewing our Board compensation program relative to our market comparator group,

the Compensation Committee has recommended, and the Board has determined  based upon the
Committee’s recommendation, that the  cash component of the 2015 non-employee  director
compensation will remain unchanged, but the following changes  will be made to the equity portion:

• The equity award mix on or after January 31,  2015 will change from Options and RSUs to

100% RSUs;

• RSU awards granted on or after  January 31,  2015 will fully vest on the first anniversary of

the grant date rather than 33.3%/year over three years; and

• Equity awards granted on or after January 31, 2015 will  allow for  full acceleration of all
unvested equity upon death, disability (as defined  in  the applicable award agreement) or
voluntary departure from the Board.

In addition, beginning with calendar year  2015, Dollar General  has implemented a

Non-Employee Director Deferred Compensation Plan (the ‘‘Director Deferred Compensation Plan’’) to
allow for deferral by non-employee directors of up to 100% of cash fees earned for Board  service  in a
fiscal year. For those who choose to participate, benefits are payable upon separation from service in
the form, as elected by the director at the  time of deferral,  of a lump sum  distribution or monthly

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payments for 5, 10 or 15 years. Participating  directors can direct the hypothetical investment of
deferred fees into funds identical to the  funds offered  in our 401(k) Plan and will be credited with the
deemed investment gains and losses. The  amounts  deferred, along with  deemed investment gains  and
losses, are credited to a liability account.  The amount of the benefit will  vary  depending on the fees the
director has deferred and the deemed investment gains and losses. In the event  of a director’s death,
benefits are payable to the director’s  named beneficiary.  In the  event of a  director’s disability (as
defined in the Director Deferred Compensation Plan), the unpaid benefit  will  be  paid in a lump sum.
Participant deferrals are not contributed  to  a trust,  and all benefits are paid  from Dollar General’s
general assets.

Our non-employee directors are subject to share ownership guidelines and holding
requirements. The ownership guideline  is  4 times the annual cash  retainer  payable for service on  our
Board as in effect on January 1, 2011  (or,  if later,  the date  on which the director joined or  joins our
Board) to be  achieved within 5 years  of  August  24, 2011 (or, if  later, within  5 years of the date on
which  the director joined or joins our Board). At least 1 times the annual cash retainer in effect at the
time the director joined or joins our Board  should be acquired prior to joining the Board (or  as soon
after as practicable). Administrative details pertaining  to  these matters are  established by the
Compensation  Committee.

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DIRECTOR  INDEPENDENCE

Is Dollar General  subject to the NYSE  governance  rules  regarding director independence?

Yes. A majority of our directors must be independent  in accordance with the independence

requirements set forth in the NYSE  listing  standards. In addition, the Audit Committee, the
Compensation Committee and the Nominating Committee must be composed solely  of independent
directors to comply with such listing standards and, in the case  of the Audit Committee, with SEC
rules. The NYSE listing standards define  specific relationships that disqualify directors from being
independent and further require that  for  a director to qualify as ‘‘independent,’’ the Board  must
affirmatively determine that the director  has no material relationship with Dollar General. The SEC’s
rules and the NYSE listing standards contain  separate definitions of independence for members of
audit committees and compensation  committees,  respectively.

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How  does the Board of Directors determine director independence?

The Board of Directors affirmatively determines the  independence  of  each director  and

director nominee in accordance with  guidelines it has adopted, which  include all elements  of
independence set forth in the NYSE listing standards  and SEC rules as well  as certain Board-adopted
categorical independence standards. These guidelines  are contained in our Corporate Governance
Guidelines, which are posted on the  ‘‘Investor Information—Corporate Governance’’ section of our
website located at www.dollargeneral.com.

The Board first analyzes whether any director or nominee has a relationship covered by the

NYSE listing standards that would prohibit  an independence finding  for  Board or committee purposes.
The Board then analyzes any relationship  of the remaining eligible directors and nominees with  Dollar
General or our management that falls outside  the parameters of the Board’s separately adopted
categorical independence standards to  determine  whether or not that relationship is material. The
Board may determine that a director or nominee who has  a relationship outside such parameters is
nonetheless independent because the relationship is  not  considered to be material. Any director who
has a material relationship with Dollar  General  or its management is not considered  to  be  independent.
Absent special circumstances, the Board does not consider or analyze any relationship  that  falls within
the parameters of the Board’s separately  adopted categorical independence  standards.

Are all of the directors and nominees  independent?

No. Our Board of Directors consists of Warren  F. Bryant, Michael M.  Calbert, Sandra  B.

Cochran, Richard W. Dreiling, Patricia  D.  Fili-Krushel, Paula  A.  Price,  William  C.  Rhodes and
David B. Rickard. Messrs. Rickard and  Bryant and  Mss. Cochran and Price  serve on our  Audit
Committee, Messrs. Bryant and Rhodes  and Ms.  Fili-Krushel serve on our Compensation Committee,
and Mr. Rhodes and Mss. Cochran and  Fili-Krushel  serve on our  Nominating Committee.

Our Board has affirmatively determined  that Messrs.  Bryant, Calbert, Rhodes  and Rickard and

Mss. Cochran, Fili-Krushel and Price, but not  Mr. Dreiling,  are independent  from our management
under both the NYSE listing standards  and our additional standards.  Except as  described below, any
relationship between an independent director and  Dollar General or  our management fell within the
Board-adopted categorical standards and,  accordingly,  was not reviewed or  considered by our Board.
The Board has also determined that the current  members  of  the Audit Committee, the Compensation
Committee and the Nominating Committee  meet the independence requirements for membership  on
those committees set forth in the NYSE  listing standards,  our  additional standards and,  as to the Audit
Committee, SEC rules.

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In reaching the determination that Ms. Cochran is independent,  the Board considered that

Ms. Cochran’s brother, Stephen Brophy, has  served  as a Vice President of the  Company (a
non-executive position) since 2009. For  2014, Mr.  Brophy earned from the  Company total cash
compensation (comprised of his base  salary and bonus compensation) of less than $320,000 and
received an annual equity award consisting of 3,034 non-qualified stock options, a  target  award  of
569 performance share units, and 566 restricted stock units.  In March 2015,  Mr.  Brophy received  an
annual equity award consisting of 3,583  non-qualified stock options, a  target award of 433 performance
share units, and 433 restricted stock units.  All equity awards were granted on  terms consistent  with the
annual equity awards received by all  Dollar General employees at  the same  job grade level  as
Mr. Brophy and on terms substantially similar to the forms of award agreements  on file  with the SEC.
We  do not expect Mr. Brophy’s total cash  compensation for 2015 to materially differ from his  2014
total cash compensation.

Mr. Brophy also is eligible to participate in employee benefits  plans  and programs available to

our  other full-time employees. Ms. Cochran does not participate in  any decision-making related to
Mr. Brophy’s compensation or performance evaluations.  Mr.  Brophy’s cash compensation and  equity
awards were approved by the Compensation  Committee pursuant  to  the Company’s related-party
transactions  approval  policy.

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TRANSACTIONS WITH MANAGEMENT  AND  OTHERS

Does the Board of Directors have a related-party transactions approval  policy?

Yes. Our Board of Directors has adopted a  written  policy for the  review, approval or
ratification of ‘‘related party’’ transactions. A  ‘‘related party’’ for this purpose  includes our directors,
director nominees, executive officers  and  greater than  5% shareholders, and any of their immediate
family members, and a ‘‘transaction’’ includes one in  which (1) the total  amount may  exceed  $120,000,
(2) Dollar General is a participant, and (3) a related party  will have a direct or indirect material
interest (other than as a director or a  less  than 10% owner of another entity, or  both).

The policy requires prior Board approval for all known  related party transactions, subject to

certain exceptions identified below. In  addition, at least  annually after receiving a list of immediate
family members from our directors and  executive officers,  relevant internal departments determine
whether any transactions were unknowingly entered  into  with a related party and the Board is
presented with a list of such transactions,  subject to certain exceptions identified below, for review. The
related party may not participate in any discussion  or approval of  the transaction and must provide to
the Board all material information concerning the transaction.

Our Chairman and CEO is authorized to approve a related party  transaction in which he  is not

involved if the total anticipated amount is  less than $1 million  and he informs the Board  of the
transaction. The transactions below are  deemed pre-approved without Board  review or approval:

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• Transactions involving a total amount that  does not exceed the greater of $1 million  or 2%
of the entity’s annual consolidated revenues (total  consolidated  assets in the  case of a
lender) if no related party who is an individual  participates in  the actual provision of
services or goods to, or negotiations with, us on  the entity’s behalf or receives special
compensation or benefit as a result.

• Charitable contributions if the total amount does  not  exceed 2% of the recipient’s  total

annual receipts and no related party  who is an individual participates in the  grant decision
or receives any special compensation or benefit  as a result.

• Transactions where the interest arises solely from  share ownership in Dollar General and

all of our shareholders receive the same benefit  on a  pro  rata basis.

• Transactions where the rates or charges  are determined by competitive  bid.

• Transactions for services as a common or  contract carrier  or  public  utility at rates or

charges fixed in conformity with law or  governmental authority.

• Transactions involving services as  a bank depositary  of  funds, transfer agent, registrar,

trustee under a trust indenture, or similar services.

• Compensatory transactions available  on a  nondiscriminatory  basis to all salaried employees

generally, ordinary course business travel  expenses and reimbursements, or compensatory
arrangements to directors, director nominees or officers  that have been  approved by the
Board or an authorized committee.

What related-party transactions existed  in  2014 or are planned  for 2015?

Other than compensation paid or to be paid during 2014  and 2015  to  one of our non-executive

officers who is a family member of Ms.  Cochran, as discussed further under  ‘‘Director Independence’’
above, there are no transactions that  have occurred since  the beginning of 2014, or  any currently
proposed transactions, that involve Dollar  General and exceed $120,000 and in which a related  party
had or has a direct or indirect material interest.

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EXECUTIVE  COMPENSATION

We  refer to the persons listed in the Summary Compensation Table below as our ‘‘named

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executive  officers.’’

Executive  Overview

Compensation Discussion and Analysis

The overarching goal of our executive  compensation  program is to serve the long-term interests

of our shareholders. A competitive executive compensation package is critical for us to attract,  retain
and motivate persons who we believe  have  the ability and desire to deliver superior shareholder
returns. We strive to balance the short-term and long-term components of our executive compensation
program to incent  achievement of both  our annual and long-term business strategies, to pay for
performance and to maintain our competitive position in  the market in which  we compete  for executive
talent.

Compensation Best Practices. As evidenced by the following practices and policies, we  strive to

ensure alignment of interests with shareholders and to implement sound corporate governance
practices:

Compensation Practice

Dollar General Policy

Pay for Performance

(cid:2) We link pay to performance by ensuring a  significant
percentage of total direct compensation  is linked with
the financial performance of key metrics. All of our
short-term cash incentive compensation and a
significant majority of our long-term equity  incentive
compensation are performance based. For  more
details, see ‘‘Pay for Performance’’ below.

Share ownership guidelines and holding (cid:2) We utilize share ownership guidelines  and holding
requirements

requirements to create alignment with the  long-term
interests of our shareholders. For more details, see
‘‘Share Ownership Guidelines and Holding
Requirements’’ below.

Prohibition on hedging and pledging
Dollar General securities and on holding
Dollar General securities in margin
accounts

Substantial elimination of tax gross-ups

Prohibition on repricing or cash buyout
of underwater stock options without
shareholder approval

(cid:2) We prohibit executive officers and Board members

from hedging  their ownership  of Dollar General
stock, pledging  Dollar  General  securities as  collateral,
and holding Dollar General  securities in  a margin
account. For more details, see ‘‘Policy Against
Hedging and Pledging Transactions’’ below.
(cid:2) None of our executives are eligible for  tax gross-up

payments other than on relocation-related  items.
(cid:2) Our long-term equity incentive program does not
permit repricing  of  underwater  stock options,
including  reduction in  exercise  price of stock options
or replacement of an award with cash or another
award type, without shareholder approval.

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Compensation Practice

Dollar General Policy

Annual compensation risk assessment

Independent  compensation  consultant

(cid:2) Our Compensation Committee performs at least
annually a risk assessment of our compensation
program.

(cid:2) The Compensation Committee retains  an independent
compensation consultant to advise the Compensation
Committee on the executive and non-employee
director  compensation program and practices.

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Pay for Performance. Consistent with our pay-for-performance philosophy, a  significant

majority of our named executive officers’ target  total  direct compensation  for 2014  was performance
based and exposed to fluctuations in  the  price of our common stock. In addition, our 2014 target  total
direct compensation packages sought  to  reward both long-term and annual performance,  as shown in
the charts below:

CEO

Salary
14.05%

STI
18.27%

LTI
67.68%

Other  NEOs
(Average)

LTI
50.32%

Salary
29.38%

STI
20.30%

25MAR201519511740
Variable/At-Risk: 85.95%

25MAR201519511872
Variable/At-Risk: 70.62%

STI—Short-Term Cash Incentive
LTI—Long-Term Equity Incentive

The results of the financial performance  metrics  used  in connection with our 2014

performance-based compensation are  as  follows:

• Adjusted EBITDA was $2.175 billion  (versus $2.09 billion in  2013) and Adjusted ROIC

was 19.50% (versus 19.89% in 2013),  in each case as defined and  calculated for purposes
of our outstanding performance share unit awards, resulting in the performance share  units
granted in March 2014 being earned at 95.10%  of  target.

• Adjusted EBIT, as defined and calculated  for purposes of our annual Teamshare  bonus

program, was $1.795 billion (96.97% of the target) compared to $1.742  billion (94.2% of
target) in 2013, resulting in a 2014 Teamshare payout to participants at 84.84%  of target.

• Adjusted EPS, as defined and calculated for purposes  of Mr.  Dreiling’s performance-based

restricted stock award granted in 2012, exceeded the 2014 target of $3.61  per  share,
resulting in the vesting of the first tranche  of such award.

Significant Compensation-Related Actions in 2014. We make various changes to our

compensation program in the normal course in order to remain competitive and further  strengthen our
program in ways that support our shareholders’ interests. The most significant  compensation-related
actions in 2014 pertaining to our named executive officers include:

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the implementation of share ownership holding  requirements  for our senior officers,
including the named executive officers,  to  further  complement the existing share ownership
guidelines and enhance alignment with  shareholders’ interests;

an increase in the share ownership guideline for Mr. Vasos in  light of his promotion to
Chief Operating Officer;

the elimination from our employment agreements of  the provisions providing for gross-up
payments on any excise taxes imposed  under Section  280G of the  Internal Revenue Code;

the modification of the Teamshare bonus program  to  institute  a  financial performance
maximum of 120% (previously uncapped) of the target  level  and to reduce  the financial
performance threshold from 95% to  90% of the  target level to better reflect  the practices
of our market comparator group, where  financial performance  below the threshold  would
result in no bonus payout and financial performance at  or above  the maximum would
result in a capped bonus payout of 300% of an individual’s target payout percentage; and

the modification of the financial  performance  threshold and  maximum levels for adjusted
EBITDA and ROIC underlying our performance  share units to align with  those of the
Teamshare bonus program as applicable (see ‘‘2014  Equity Awards’’ below for  more detail).

2014 Say on Pay Vote. Once every three years, we provide the  opportunity for our
shareholders to vote on a nonbinding basis with  respect to our compensation program  for named
executive officers, which is the time interval last approved by  our shareholders on  a nonbinding basis.
The advisory vote  on our named executive officer compensation program was last held in  2014. Of the
total votes cast (excluding abstentions  and broker non-votes), 96.0% were cast in support of the
program, which we view as overwhelmingly supportive of our compensation policies and decisions.
Accordingly, we do not believe the results required  consideration of changes  to  our compensation
program. The next opportunity for our  shareholders to vote  to  approve  on  a nonbinding basis  the
compensation of our named executive  officers will be at  our 2017  annual  meeting of shareholders.

Executive Compensation Philosophy  and  Objectives

We  strive to attract, retain and motivate  persons with  superior ability, to reward  outstanding
performance, and to align the long-term interests of our named executive  officers with those of our
shareholders. The material compensation principles applicable to the compensation of our named
executive officers are summarized below and discussed in  more detail in  ‘‘Elements of Named
Executive Officer Compensation’’:

• We generally target total compensation at  a reasonable benchmarked median range of  total

compensation of comparable positions  within our market comparator group, but we  make
adjustments based on circumstances, such  as unique job descriptions  and  responsibilities  as
well as our particular niche in the retail sector, that are  not  reflected in the market data.
For competitive or other reasons, our levels of total  compensation  or  any  component of
compensation may exceed or be below the median range  of our  market  comparator group.

• We set base salaries to reflect the responsibilities, experience, performance  and

contributions of the named executive officers  and  the salaries for comparable benchmarked
positions.

• We reward named executive officers  who enhance our  performance  by  linking cash and

equity incentives to the achievement  of our financial goals.

• We promote share ownership to align  the interests  of our  named executive officers  with

those of our shareholders.

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•

In approving compensation arrangements, we  take  into  consideration the recent
compensation history of the named executive officer,  including special  or unusual
compensation payments, and maintain an  appropriate balance between base salary and
annual and long-term incentive compensation.

We  utilize employment agreements with the named executive officers which, among other

things, set forth minimum levels of certain compensation components. We  believe such arrangements
are a common protection offered to  named executive officers at other companies  and help  to  ensure
continuity and aid in retention. The employment  agreements also provide  for standard  protections to
both the named executive officer and Dollar General should  such officer’s  employment  terminate.

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Named Executive Officer Compensation  Process

Oversight. Our Board of Directors has delegated responsibility for  executive compensation to

its  Compensation Committee. The Compensation Committee,  consisting entirely of independent
directors, approves the compensation  of  our named executive officers.

Use of Outside Advisors. The Compensation Committee has selected Meridian Compensation

Partners  (‘‘Meridian’’) to serve as its independent  compensation  consultant. Meridian  (or  its
predecessor) has served as the Committee’s consultant  since 2007. The written agreement  with
Meridian details the terms and conditions under  which Meridian will provide independent advice to the
Committee in connection with matters pertaining to executive and  director  compensation.  The
Committee (or its chairman) shall determine  the scope of Meridian’s services. The  approved scope
generally includes availability for attendance at  select Committee  meetings and  associated preparation
work, risk assessment assistance, assisting with the Committee’s decision making  with respect to
executive and director compensation matters, providing  advice  on  our executive pay  philosophy,
compensation market comparator group and incentive plan design, providing competitive market
studies,  and apprising the Committee about emerging best practices and changes in the regulatory and
corporate  governance  environment.

A Meridian representative attends or is on call  to  join such  Committee meetings  and private

sessions as the Committee requests. The Committee’s  members  are  authorized to consult directly with
the consultant as desired. Meridian,  along  with  management, prepares market  comparator group  data
for consideration by the Committee in making decisions on  items such as base salary, the  Teamshare
bonus  program, and the long-term incentive program.

After evaluating all of the factors required to be considered by the NYSE listing standards,  the
Committee has determined that Meridian  is independent from Dollar General  and that no conflicts of
interest exist related to Meridian’s services provided  to  the Committee.

Management’s  Role. Mr. Bob Ravener, our Executive Vice President and Chief People Officer,

and non-executive members of the human resources  group have assisted Meridian in gathering and
analyzing relevant  competitive data and, with the input of Mr.  Dreiling, identifying and evaluating
various alternatives for named executive officer compensation (including  Mr.  Ravener’s). The
Committee’s Chairman periodically consults  directly with Messrs. Dreiling and  Ravener, and other
non-executive members of our human resources group, in connection  with executive compensation, and
consulted with Mr. Ravener, Ms. Rhonda M. Taylor, our  Executive Vice  President and  General
Counsel, and other non-executive members of our human resources  group, in connection with
Mr. Dreiling’s employment transition compensation. Messrs. Dreiling and Ravener discuss with  the
Committee their recommendations regarding named  executive officer pay components, typically based
on benchmarking data; however, Mr. Dreiling does not participate in the Committee’s deliberations of
his own compensation. For the role of  management in named executive officers’ performance
evaluations, see ‘‘Use of Performance Evaluations’’ below.

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Although the Committee values and  solicits such input from management, it retains and

exercises sole authority to make decisions regarding named executive officer  compensation.

Use of Performance Evaluations. For 2013, the Compensation Committee assessed the

performance of Mr. Dreiling, considering  Mr. Dreiling’s input, the anonymous input  of his direct
reports as consolidated by Mr. Ravener,  and other  factors. In addition, Mr. Dreiling  assessed the
performance of each of the other named  executive officers  and  reported to  the Committee whether
each  named executive officer (other  than himself) performed satisfactorily. A  similar process was
followed to evaluate each named executive officer’s 2014  performance other  than Mr. Dreiling.
Mr. Dreiling’s 2014 performance evaluation was instead subsumed within the negotiations surrounding
his employment transition agreement as  discussed under ‘‘CEO Employment  Transition Agreement’’
below.

These evaluations are used to determine each such officer’s overall  success in meeting  or

exhibiting certain enumerated factors, including our four publicly disclosed operating  priorities and
certain core attributes on which all of  our employees are evaluated. These  evaluations are subjective;
no objective criteria or relative weighting is  assigned to any  individual factor.

The Committee uses the overall performance evaluation results  as an eligibility  threshold for
annual base salary increases and Teamshare bonus  payments for named executive  officers. An overall
performance rating below ‘‘good’’ (i.e.,  ‘‘unsatisfactory’’ or ‘‘needs improvement’’) for the last
completed fiscal year would generally  preclude  a named executive  officer  from receiving any  annual
base salary increase or Teamshare bonus  payment (although the  Committee retains discretion to
approve a Teamshare bonus payment  in  the event of a ‘‘needs improvement’’  rating).  The  performance
evaluation results have not been used  to  determine the  amount  of  the Teamshare bonus payment  for
any named executive officer; rather, the  Teamshare bonus  amount is  determined solely  based upon the
Company’s level of achievement of a  pre-established  financial  performance  measure and  the terms of
the Teamshare program (see discussion below). Any named executive  officer who receives  a ‘‘needs
improvement’’ performance rating also would receive  a reduced level  of  restricted stock units and  stock
options. Each named executive officer  received a satisfactory  (i.e., ‘‘good,’’ ‘‘very good,’’  or
‘‘outstanding’’) overall performance evaluation with  respect  to  each of 2013  and 2014.

The performance evaluation results also may impact the amount of a named  executive  officer’s
annual base salary increase. Any named  executive officer who receives a satisfactory  performance rating
is given a percentage base salary increase  that equals  the overall budgeted increase for  the Company’s
U.S.-based  employee  population  unless:

•

•

•

•

the executive’s performance evaluation relative to other executives supports  a higher or
lower percentage increase;

the market comparator group data indicate that an  upward  market  adjustment would more
closely align compensation within a reasonable range of median of the market  comparator
group;

an additional or exceptional event occurs, such as an internal equity adjustment, a
promotion or a change in responsibilities,  or a similar  one-time adjustment is required;
and/or

the Committee believes any other reason justifies a variation from the overall budgeted
increase.

Use of Market Benchmarking Data. The Compensation Committee utilizes a market
comparator group when making compensation decisions (see ‘‘Executive Compensation Philosophy  and
Objectives’’ above). The market comparator  group is  approved by the Committee and consists of
companies selected according to their  similarity  to  our  operations, services, revenues  and markets.

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Those companies are likely to have executive positions comparable in breadth,  complexity and scope  of
responsibility to ours. This market comparator  group is periodically  reviewed to ensure  that  it remains
relevant.

Our market comparator group for 2014  compensation  decisions other than  for Mr. Vasos

consisted of the same companies as our 2013 market comparator group:

AutoZone
OfficeMax
The Gap
Kohl’s
Foot Locker

Big Lots
PetSmart
Macy’s
Starbucks
Safeway

Family Dollar
Staples
Ross  Stores
L Brands
Yum! Brands

McDonald’s
J.C. Penney
TJX  Companies
Dollar Tree

Our market comparator group for Mr. Vasos’  2014 compensation decisions consisted of the

nine companies (Big Lots, Dollar Tree, Family  Dollar, Foot Locker, J.C. Penney, McDonald’s,
PetSmart, Ross Stores and Safeway) in  our 2014 market comparator group that report data for a
comparable  position.

For positions below CEO, the Committee  biennially  reviews market data provided by Meridian

for each  named executive officer. In years where  individual data  is not provided by Meridian, the
Committee conducts its review against  the  prior year’s data after applying an aging  factor provided  by
Meridian. Market data for the CEO is  provided by Meridian annually  to  ensure that the  Committee is
aware of any significant movement in CEO compensation levels within the market comparator  group.
For 2014 executive compensation decisions other  than Mr. Dreiling, the Committee reviewed  2013
market comparator group data that had  been aged by 3%.  In the  case of  Mr. Dreiling’s 2014
compensation, Meridian provided current  survey data from  the market comparator  group.

Elements of Named Executive Officer  Compensation

We  provide compensation in the form  of  base  salary, short-term cash incentives, long-term
equity incentives, benefits and limited  perquisites. We  believe each of these elements is  a necessary
component of the total compensation  package and is consistent with compensation programs at
companies with whom we compete both  for  business and talent.

Base Salary. Base salary promotes the recruiting and  retention functions of our compensation

program by reflecting the salaries for  comparable positions in the  competitive marketplace, rewarding
strong performance, and providing a stable and predictable income source  for our executives. Because
we likely would be unable to attract or retain quality named executive  officers in the  absence of
competitive base salary levels, this component constitutes a significant portion  of  the total
compensation package. Our employment agreements  with the  named executive officers set forth
minimum base salary levels, but the Compensation Committee  retains sole  discretion to increase these
levels from time to time.

(a) Named Executive Officers Other than Mr.  Dreiling.

In 2014, the Compensation Committee

determined that the named executive officers’ performance assessments relative to other executives
supported a percentage increase equal to that  which was budgeted for our entire  U.S.-based employee
population (see ‘‘Use of Performance Evaluations’’). Such increase, along with  the other compensation
components, maintained total compensation within  a reasonable range of the median of the market
comparator group. Accordingly, each  of the named executive officers received the budgeted 2.45%
annual base salary increase in 2014. The  increase  was  effective as  of  April 1, 2014.

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(b) Mr. Dreiling.

In determining Mr. Dreiling’s 2014 base salary,  the Compensation

Committee took into account Mr. Dreiling’s  performance  assessment, the amount budgeted  for our
entire U.S.-based employee population (see  ‘‘Use of  Performance Evaluations’’),  and the  benchmarking
data of the applicable market comparator group (see ‘‘Use of Market Benchmarking  Data’’). The
Committee determined that Mr. Dreiling  should receive the same 2.45% base salary increase that was
awarded to each of the other named executive officers which, along  with the  other  components of
Mr. Dreiling’s 2014 compensation, maintained his total compensation within a  reasonable range of the
median  of the market comparator group.

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Short-Term Cash Incentive Plan. Our short-term cash incentive plan, called Teamshare, is

established under our shareholder-approved  Amended  and  Restated Annual Incentive Plan. The
Teamshare program provides an opportunity  for each  named executive officer to receive  a cash  bonus
payment equal to a certain percentage of base salary based  upon Dollar General’s  achievement of one
or more pre-established financial performance  targets based on any  of the performance measures listed
in the Amended and Restated Annual  Incentive Plan.

As a threshold matter, a named executive  officer’s eligibility  to  receive a bonus under  the

Teamshare program depends upon his  receiving  an overall individual performance rating of satisfactory
(see ‘‘Use of Performance Evaluations’’).  Accordingly, Teamshare fulfills an important part  of  our  pay
for performance philosophy while aligning the interests of  our named executive officers and our
shareholders.

(a)

2014 Teamshare Structure. The Compensation Committee selected adjusted  EBIT as the
financial performance measure for the  2014 Teamshare program. The Committee believes that EBIT is
a comprehensive measure of the Company’s performance  and  provides  a different but complementary
focus for the short-term incentive program than that used for  the long-term incentive program. For
purposes  of the 2014 Teamshare program, adjusted EBIT is defined as  the Company’s operating profit
as calculated in accordance with U.S.  generally  accepted accounting principles (‘‘GAAP’’), but  shall
exclude:

•

•

the impact of (a) any costs, fees and expenses  directly  related to the  consideration,
negotiation, preparation, or consummation of any asset sale, merger or  other  transaction
that results in a Change in Control (within the  meaning of our Amended and  Restated
2007 Stock Incentive Plan) of the Company or  any offering of our common  stock  or other
security; (b) any gain or loss recognized as a result of derivative  instrument transactions or
other hedging activities; (c) any gains  or losses associated with the early retirement of  debt
obligations; (d) charges resulting from significant natural disasters; and (e) any  significant
gains or losses associated with our LIFO  computation; and

unless the Committee disallows any such item, (a)  non-cash asset impairments; (b) any
significant loss as a result of an individual litigation, judgment or  lawsuit settlement
(including a collective or class action  lawsuit and security holder lawsuit, among others);
(c) charges for business restructurings; (d) losses due  to  new or  modified  tax or  other
legislation or accounting changes enacted after the beginning of the  2014 fiscal year;
(e) significant tax settlements; and (f) any significant unplanned items of a non-recurring or
extraordinary  nature.

The Committee established a target performance level for  the adjusted EBIT performance

measure, as well as threshold (below  which  no bonus may be earned) and maximum (above  which no
further bonus may be earned) performance levels.  The target adjusted EBIT performance level for the
2014 Teamshare program was $1.851 billion which,  consistent with  prior practice, was the same  level as
our  2014 annual financial plan objective. To  more closely  reflect the practices of  our market
comparator group, the Committee set  the threshold performance level at 90%  of  the target level  and
instituted a performance cap of 120%  of  the target level.

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The bonus payable to each named executive  officer upon satisfaction of  the  2014 target
adjusted EBIT performance level is equal  to  the applicable  target percentage,  as set forth in the chart
below, of the applicable salary. For all  named executive officers, such percentages  are consistent with
those in effect at the end of the prior  year and, except  for Messrs. Dreiling and Vasos (for whom the
market value  was not blended), such percentages  reflect a blend of the approximate  median of the
payout percentages for the market comparator  group.

Name

Mr. Dreiling
Mr. Vasos
Mr. Tehle
Mr. D’Arezzo
Mr. Sparks

Target Payout Percentage

130%
80%
65%
65%
65%

Performance between 90% (threshold)  and  100% of the financial performance target, as  well as

between 100% and 120% (maximum) of the financial performance target,  is interpolated on  a
straight-line basis on actual results for  a  bonus  payout of between 50% (at threshold), 100%  (at target)
and 300% (at maximum) of the individual’s target payout percentage.

(b)

2014 Teamshare Results. The Compensation Committee confirmed the adjusted EBIT

performance result at $1.795 billion (96.97% of  target), which equates  to  a  payout of 84.84%  of
individual bonus targets under the 2014 Teamshare program. Accordingly, a 2014  Teamshare payout  was
made to each named executive officer  at  the following percentages of  base salary  earned: Mr. Dreiling,
110.29%; Mr. Vasos, 67.87%; and each of Messrs. Tehle, D’Arezzo and Sparks, 55.14%. Such amounts
are reflected in the ‘‘Non-Equity Incentive Plan Compensation’’ column of the  Summary Compensation
Table.

Long-Term Equity Incentive Program. Long-term equity incentives motivate  named executive

officers to focus on long-term success  for shareholders. These incentives  help provide a balanced focus
on both short-term and long-term goals  and are important to our compensation program’s  recruiting
and retention objectives. Such incentives  are  designed to compensate named executive officers for a
long-term commitment to us, while motivating  sustained increases  in our  financial  performance and
shareholder  value.

Equity awards are made under our shareholder-approved Amended  and Restated 2007 Stock

Incentive Plan and options are granted with  a per share  exercise  price equal to the  fair market value  of
one share of our common stock on the  date  of grant.

(a)

2012 Performance-Based Restricted Stock Award.

In March 2012 the Compensation
Committee awarded Mr. Dreiling a grant of 326,037  performance-based restricted  shares of our
common stock which could be earned  upon the satisfaction of certain earnings  per  share (‘‘EPS’’)
performance targets for fiscal years 2014  and 2015. The  EPS goals  were  established by the Committee
on the grant date based upon EPS forecasts contained in our  long-term  strategic plan. Half of the
performance-based restricted stock vested after the end  of  our 2014 fiscal year as a  result of
achievement of the EPS goal of $3.61, and the other half is  eligible to vest after the  end of our 2015
fiscal year if the EPS goal for that year is achieved. The vesting of the  2015 tranche is  subject to
continued employment with us through the  date on which  it is determined that the EPS goal has  been
achieved and certain accelerated vesting  provisions.  In  light of Mr. Dreiling’s  announced retirement, we
do not currently anticipate that Mr. Dreiling will remain employed with  us through the date necessary
for vesting of the 2015 tranche.

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For purposes of calculating the achievement of the EPS targets  for each of  2014 and  2015, EPS

means the quotient of (x) net income  earned in the applicable fiscal  year (as calculated in accordance
with GAAP applicable to the Company at the  relevant time), with such net income calculation to
exclude the items identified below, by  (y)  the weighted average number of  shares of our common stock
outstanding during the applicable fiscal  year.  The  net income  calculation excludes the impact of all
items excluded from the 2014 Teamshare program  adjusted EBIT calculation  outlined above,  as well as
share-based compensation charges and  all consulting, accounting, legal, valuation,  banking,  filing,
disclosure and similar costs, fees and expenses directly related to the consideration, negotiation,
approval and consummation of the proposed acquisition and  related  financing of the Company by
affiliates of Kohlberg Kravis Roberts & Co. (including  without  limitation any costs,  fees  and expenses
relating to the filing and maintenance  of a market maker registration statement or to any refinancings)
and any litigation or settlement of any litigation related thereto. Additionally, the calculation of net
income excludes (unless the Committee disallows  such exclusion)  any material  and demonstrable impact
resulting from changes in tax or other  legislation or accounting changes enacted after the  beginning  of
the 2012 fiscal year and not contemplated in  our  2012-2016 financial plan (as opposed to the  2014
Teamshare program adjusted EBIT calculation, which excludes, unless the  Committee disallows, the
losses due to  changes in tax or other legislation or  accounting changes enacted  after the beginning of
the 2014 fiscal year).

(b)

2014 Equity Awards. Under  our long-term equity structure,  each of the named executive

officers receives an annual award of time-based stock  options, time-based restricted stock units and
performance share units. The mix of the  equity value is delivered 50% in options, 25% in performance
share units and 25% in restricted stock  units, which the Committee has previously determined to align
with the equity mix among our market  comparator  group. Additionally, the Committee believes  this
design is appropriate to achieve both  the incentive and  retention goals of the  awards.

Consistent with our compensation  philosophy and objectives, the value of the long-term
incentive awards was based on a reasonable range of the median of  the  long-term equity target values
of our market comparator group. The  market value for  named executive officer  positions  was  blended
to establish a single long-term incentive value on  which awards  are based  for all named executive
officers (other than the CEO and COO for  whom the  market  value  was not blended). This  blending
practice is similar to the one described  under ‘‘Short-Term Cash Incentive Plan’’ above.  The actual
number of stock options, performance share units and restricted stock units awarded were determined
by applying a formula provided by Meridian (Black Scholes for  stock options) to the selected long-term
incentive  values.

The options will vest 25% on each of the first four  anniversaries of the  grant date, subject to

the named executive officer’s continued  employment  with us  and certain accelerated vesting provisions.

The performance share units can be earned  if  certain performance  measures are achieved

during the performance period (which was fiscal year 2014) and if certain additional vesting
requirements are met. The performance measures are goals related to adjusted EBITDA (weighted
50%) and ROIC (weighted 50%) as established by the Committee on the grant date, using the adjusted
EBITDA/ROIC-based performance criteria as outlined below:

Adjusted  EBITDA
Shares Earned

EBITDA
Result
v. Target (%)

Shares
Earned
(%)

<90
90
100
120

0
25
50
150

ROIC Shares Earned
Shares
Earned
(%)

ROIC
Result
v. Target (%)

Total
Shares
Earned (%)

0
25
50
150

0
50
100
300

<94.86
94.86
100.00
110.29

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The Committee believes that this weighting puts the appropriate emphasis on maintaining
ROIC at an acceptable level to help ensure that  invested capital  is providing an appropriate return
over time. In 2014, the threshold and  maximum levels of performance criteria  for performance share
units were revised from 95% and 110% of target, respectively, for  adjusted  EBITDA, and 97.51% and
104.98% of target, respectively, for ROIC,  to  90% and 120% of target,  respectively, for adjusted
EBITDA, and 94.86% and 110.29% of  target, respectively, for  ROIC, with performance  in between
such levels to be determined on the same graduated  scale used  to  determine  incentive cash payouts
under our 2014 Teamshare program discussed above between 50% of threshold performance  and 300%
for maximum performance. This change  reflects the Committee’s desire  to  align the payout  and
performance scale of the short-term and  long-term  incentive programs. The number of performance
share units earned could vary between  0%  and 300%  of  the target number based on actual
performance compared to target performance on a  similar graduated scale  as that of our Teamshare
program discussed above. The target  performance levels for 2014 adjusted EBITDA and  ROIC were
$2.246 billion and 19.44%, respectively.  Actual 2014  adjusted EBITDA  and  adjusted ROIC results were
$2.175 billion (96.84% of adjusted EBITDA target)  and 19.50%  (100.31%  of ROIC target),
respectively. Accordingly, 95.10% of the target number of performance share units was earned as a
result of 2014 performance. The 2014 target adjusted EBITDA and ROIC  performance levels,
consistent with prior practice, were the same  levels as our  2014 annual  financial plan objectives.

The actual number of performance share  units earned  for  2014 for each of the named

executive officers was 28,838 for Mr. Dreiling, 6,759  for Mr.  Vasos and 4,957 for each of the other
named executive officers. One-third of  the performance share  units earned  based on 2014 financial
performance vested on the last day of  the one-year performance  period,  and the remaining two-thirds
of the performance share units vest equally on the second  and third anniversaries of the  grant date,
subject to the named executive officer’s continued employment with  us and  certain  accelerated vesting
provisions. All vested performance share units will be settled  in shares of our common stock.

The adjusted EBITDA performance target is  computed as  income (loss) from continuing
operations before cumulative effect of change in accounting  principles plus interest  and other  financing
costs, net, provision for income taxes,  and depreciations and amortization, but excludes the impact of
all items excluded from the 2014 Teamshare program  adjusted EBIT calculation outlined above,  as well
as share-based compensation charges. The ROIC performance target is calculated as  (a) the result of
(x) the sum of (i) our operating income, plus (ii) depreciation and amortization, plus (iii) minimum
rentals, minus (y) taxes, divided by (b)  the result of (x) the sum of the averages of: (i) total assets,  plus
(ii) accumulated depreciation and amortization, minus (y) (i)  cash, minus (ii)  goodwill, minus
(iii) accounts payable, minus (iv) other  payables, minus  (v) accrued  liabilities,  plus (vi) 8x  minimum
rentals (with all of the foregoing terms as  determined per our financial statements) but excludes the
impact of all items excluded from the 2014 Teamshare program  adjusted  EBIT  calculation outlined
above.

The restricted stock units are payable in shares of our common stock and vest in  equal

installments over 3 years from the grant date, subject to continued  employment with  us and  certain
accelerated vesting conditions.

(d) Share Ownership Guidelines and Holding Requirements. We have adopted share ownership

guidelines and holding requirements for senior officers,  which are included in our  Corporate
Governance Guidelines. The share ownership guideline  is a multiple, as set  forth  below,  of  the officer’s
annual base salary as in effect on April 1,  2013 (or, if  later, the  officer’s hire or  promotion date) to be
achieved within 5 years of the later of  April 1, 2013 or the  April 1 next following such person’s hire or
promotion  date.

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Officer Level

Multiple of Base Salary

CEO
COO
EVP
SVP

5X
4X
3X
2X

Each  senior officer is required to retain ownership of 50% of  all net after-tax  shares granted by
Dollar General until he or she reaches the target. Administrative details pertaining to these  matters are
established by the Compensation Committee.

(e) Policy Against Hedging and Pledging Transactions. Our Insider Trading Policy prohibits

Board members and executive officers from  pledging Dollar General  securities as collateral, from
holding Dollar General securities in a  margin account, and from hedging their ownership of Dollar
General stock. Examples of hedging ownership include  entering into or  trading prepaid variable
forward contracts, equity swaps, collars,  puts, calls, options (other than those granted under a Dollar
General compensation plan) or other  derivative instruments related  to  Dollar General  stock.

Benefits and Perquisites. Along with certain benefits offered to  named  executive officers on the

same terms that are offered to all of our  salaried employees (such as health benefits and matching
contributions under our 401(k) Plan), we  provide  our  named  executive officers  with certain additional
benefits and perquisites for retention  and recruiting purposes and to replace benefit opportunities  lost
due to regulatory limits. We also provide  named executive officers with benefits and perquisites as
additional forms of compensation that we believe to be consistent  and competitive with benefits and
perquisites provided to executives with  similar positions  in our market comparator group and in our
industry. We do not provide tax gross-up  payments  on any benefits and perquisites other than
relocation-related  items.

The named executive officers have the  opportunity to participate in  the Compensation Deferral

Plan (the ‘‘CDP’’), and Messrs. Dreiling  and Tehle further participate in the  defined  contribution
Supplemental Executive Retirement Plan (the ‘‘SERP,’’ and together  with the  CDP, the  ‘‘CDP/SERP
Plan’’).

We  pay the premiums for each named executive officer’s life  insurance benefit  equal to

2.5 times his base salary up to a maximum of $3 million.

We  pay administrative fees for each named executive officer for short-term  disability coverage,

which  provides income replacement of up  to 70%  of  monthly base salary in the case  of a short-term
disability. We also pay the premiums for  each named executive  officer  under  a group long-term
disability plan, which provides 60% of base salary  up to a maximum of $400,000.

We  also provide a relocation assistance program to named executive officers under a policy
applicable to officer-level employees.  Pursuant  to  Compensation  Committee approval, Mr. D’Arezzo
was reimbursed for 9 return trips to his  origination location  until his  family was able to relocate  with
him.

We  provide through a third party a personal financial  and advisory service benefit  to  the

named executive officers, including financial  planning, estate planning and tax  preparation services, in
an annual amount of up to $20,000 per person. The Committee believes  the financial  services program
reduces the amount of time and attention that  executives  must  spend on these matters,  furthering their
ability to focus on their responsibilities to us, and maximizes the executive’s net financial reward of
compensation received from us.

32

Mr. Dreiling was entitled to certain additional perquisites  as a result of the terms  of his

employment agreement with us, including:

•

•

•

Personal use of our corporate  aircraft for 80  hours  per  year or a greater number of hours
specified by the Compensation Committee (100 hours were authorized in 2014 in order to
facilitate secure and efficient travel by Mr. Dreiling and his  spouse).

Payment of monthly membership fees and  costs related to his  membership in professional
clubs selected by him (to date, Mr. Dreiling has not availed himself  of this right).

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Payment of the premiums on certain personal long-term disability  insurance policies.

• Reimbursement of reasonable legal fees, up  to  $15,000, incurred by  him in connection with

any legal consultation regarding his amended employment agreement.

CEO Employment Transition Agreement. As previously disclosed, Mr. Dreiling  intends  to  retire

on January 29, 2016 (the ‘‘Retirement  Date’’). In light  of the announced retirement plans, the
Compensation Committee deemed Mr. Dreiling’s  performance  for 2014 to be satisfactory and
determined his 2015 compensation as part of our negotiated employment  transition  agreement with
him, effective March 10, 2015, which  superseded his employment agreement.  The  terms of the
employment transition agreement were negotiated in order to secure  Mr. Dreiling’s services through
the Retirement Date and ensure a smooth  transition  to  his successor. The  employment  transition
agreement  contains  business  protection  provisions,  including  non-competition  and  non-solicitation
provisions, for two years following the service  termination  date.

The employment transition agreement provides that Mr.  Dreiling will continue to serve as the

Company’s Chief Executive Officer through the Retirement  Date or,  if earlier,  until the appointment of
a successor (the ‘‘Successor CEO Date’’).  In the event  the Successor  CEO  Date precedes the
Retirement Date, Mr. Dreiling will serve  as Senior  Advisor to the  Company from the Successor CEO
Date through the Retirement Date. Mr. Dreiling will continue  to  serve  as a member of the  Board of
Directors, but will resign from the Board  upon request of  the Board  on or at any  time following the
CEO Successor Date. In addition, Mr.  Dreiling will serve as Chairman of the  Board through the  CEO
Successor Date or, if asked by the Board,  through the  Retirement Date.

Pursuant to the employment transition agreement,  Mr.  Dreiling’s annual salary  was  increased
to $1,368,242 effective April 1, 2015 to  reflect  the same 2.95%  base  salary increase that was  budgeted
for our  entire U.S.-based employee population;  he  is eligible  to  participate in the 2015 Teamshare
program at the same threshold, target  and maximum  levels as  the prior year; in lieu  of  receiving  an
annual equity award in 2015 under the long-term  incentive  program he instead was awarded 57,670
restricted stock units (the ‘‘Transition RSU  Award’’); he will  retain coverage through the Retirement
Date under all employee benefit plans and is entitled  to  all welfare, fringe and other benefits  and
perquisites that are available to all other  executives of the Company; and he is  entitled to limited
additional perquisites including reimbursement for up to $15,000 of legal  expenses for review of the
employment transition agreement, payment of  the premiums  on his portable long-term disability
insurance through the Retirement Date, and personal use of the Company’s airplane  for his and  his
spouse’s travel between Nashville, Tennessee, and Livermore, California, while  he continues to serve  as
Chief Executive Officer, not to exceed  100 hours total during the period of time  beginning  with the
effective date of the employment transition agreement and continuing through the  Successor CEO
Date or the Retirement Date, whichever  occurs first, but in no event more than  16 hours per month.
The employment transition agreement  provides for certain payments to Mr. Dreiling  in the event  of  his
termination of employment by the Company without cause or by Mr. Dreiling for good reason or in  the
event of death or disability, with each of ‘‘cause,’’  ‘‘good reason’’ and ‘‘disability’’ as  defined  in the
employment  transition  agreement.

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Mr. Dreiling’s outstanding equity awards  will continue to vest, if at all, in accordance with  the

terms of the applicable award agreements.  The Transition  RSU Award is a time-based award scheduled
to vest in full as of Mr. Dreiling’s voluntary termination of employment on  or after the Retirement
Date, subject to accelerated vesting in  the event of his termination of employment by the Company
without cause or by Mr. Dreiling for good  reason  or in the  event of death or disability or a change in
control. Once vested, the Transition RSU Award  is scheduled to be paid as to fifty percent of the
award on each of the first two anniversaries of  the grant date, subject to accelerated payment  in the
event of death or disability or a change  in  control prior  to  a payment  date. Each of ‘‘cause,’’ ‘‘good
reason,’’ ‘‘disability’’ and ‘‘change in control’’  are as defined in the award agreement.  The Transition
RSU Award will be payable in an equal number of shares of Company common stock, subject to
reduction, cancellation, forfeiture or  recoupment, in  whole or in part, upon  various events specified in
the award agreement, including but not  limited  to  the breach of the business protection provisions  set
forth in the employment transition agreement.

Severance  Arrangements

As noted above, we have an employment agreement with each of  our named executive officers
and an employment transition agreement with Mr.  Dreiling that,  among other  things, provides for  such
executive’s rights upon a termination  of employment. We believe  that reasonable severance benefits  are
appropriate to protect the named executive officer against circumstances over  which he does  not  have
control and as consideration for the promises of non-disclosure, non-competition, non-solicitation and
non-interference that we require in our  employment agreements. A change in control,  by  itself, does
not trigger any severance provision applicable to our named  executive officers, except for  the provisions
related to long-term equity incentives under our Amended and  Restated 2007 Stock Incentive Plan.

Considerations Associated with Regulatory Requirements

Section  162(m) generally disallows a tax deduction  to  any publicly held corporation for
individual compensation over $1 million  paid in any taxable  year to each  of  the persons who were,  at
the end of the fiscal year, Dollar General’s CEO or one  of the other named executive officers (other
than our CFO). Section 162(m) specifically exempts certain performance-based compensation from the
deduction  limit.

If our Compensation Committee determines that our shareholders’  interests are best served by
the implementation of compensation policies  that are affected by Section 162(m), our policies will not
restrict the Committee from exercising  discretion to approve compensation  packages even  though that
flexibility may result in certain non-deductible compensation expenses.

We  believe that our Amended and Restated 2007 Stock Incentive Plan currently satisfies the

requirements of Section 162(m), so that  compensation expense realized  in connection with stock
options and stock appreciation rights,  if  any, and  in connection  with performance-based restricted stock
and restricted stock unit awards, if any,  can be deductible.  However,  restricted stock or restricted  stock
units granted to executive officers that solely vest over  time are not ‘‘performance-based compensation’’
under Section 162(m), so that compensation  expense realized in  connection with  those time-vested
awards to executive officers covered by Section 162(m) will not be deductible by Dollar General.

In addition, any salary, signing bonuses or other annual compensation paid  or imputed to the

executive officers covered by Section 162(m) that causes non-performance-based compensation to
exceed the $1 million limit will not be  deductible by  Dollar  General. However,  we believe  that  our
Amended and Restated Annual Incentive Plan currently satisfies the requirements of Section 162(m),
so that compensation expense realized  in connection with  short-term incentive payments  under our
Teamshare program, if any, will be deductible.

The Committee administers our executive  compensation  program  with the good  faith  intention

of complying with Section 409A of the  Internal Revenue Code, which  relates to the taxation of
nonqualified  deferred  compensation  arrangements.

34

Compensation  Committee  Report

The Compensation Committee of our Board of Directors reviewed and discussed with

management the Compensation Discussion and Analysis  required by Item 402(b) of Regulation  S-K
and, based on such review and discussions,  the Compensation Committee  recommended to the Board
that the Compensation Discussion and  Analysis be included in this document.

This report has been furnished by the members of  the Compensation Committee:

• Warren F. Bryant, Chairman

•

Patricia D. Fili-Krushel

• William C. Rhodes, III

The above Compensation Committee Report does not constitute soliciting material and  should  not
be deemed filed or incorporated by reference  into any other Dollar  General filing under the Securities Act of
1933 or  the Securities Exchange Act of 1934, except to the  extent Dollar General specifically incorporates
this report by reference therein.

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Summary  Compensation  Table

The following table summarizes compensation paid  to  or earned by  our named executive

officers in each of the 2014, 2013 and  2012  fiscal  years.  We have  omitted from  this  table  the columns
for Bonus and Change in Pension Value  and  Nonqualified  Deferred Compensation Earnings because
they are inapplicable.

Name and Principal Position(1)

Year

Salary
($)(2)

Stock
Awards
($)(3)

Option
Awards Compensation Compensation

All Other

($)(4)

($)(5)

Non-Equity
Incentive
Plan

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Richard W. Dreiling,
Chairman &
Chief Executive Officer

David M. Tehle,
Executive Vice President &
Chief Financial Officer

Todd J. Vasos,
Chief Operating Officer

David W. D’Arezzo,
Executive Vice President &
Chief Merchandising Officer

Gregory A. Sparks,
Executive Vice President,
Store Operations

3,503,208 2,790,016
2014 1,323,789
2013 1,291,515
3,440,634 2,059,459
2012 1,235,626 16,554,441 3,091,549

1,465,747
—
1,591,956

2014
2013
2012

2014
2013
2012

2014

727,140
709,413
677,136

765,342
699,549
654,617

602,090
625,574
295,483

821,048
625,574
295,483

479,529
374,452
507,162

653,913
422,846
507,162

663,297

602,090

479,529

402,558
—
436,209

521,486
—
421,698

367,213

($)

681,392(6)
855,567
686,688

136,438(7)
172,598
191,915

67,422(8)
72,464
76,435

Total
($)

9,764,152
7,647,175
23,160,260

2,347,755
1,882,037
2,107,905

2,829,211
1,820,433
1,955,395

274,737(9)

2,386,866

2014
2013
2012

635,676
620,178
523,618

602,090
625,574
295,483

479,529
374,452
507,162

351,922
—
338,643

56,960(10)
300,228
65,404

2,126,177
1,920,432
1,730,310

(1) Mr. Vasos was promoted to Chief Operating  Officer  in November  2013.  Mr. D’Arezzo  joined Dollar  General
in November 2013 but was not a named  executive  officer  for 2013 or 2012.  Mr.  Sparks  joined Dollar General
in March 2012. Messrs. Dreiling and  Tehle have  announced their  intention to retire  on January 29,  2016  and
July 1, 2015, respectively.

(2) Each named executive officer deferred under the  CDP a portion of his salary earned  in each of the  fiscal

years for which salaries are reported  above for  the  applicable named executive  officer,  except  for Mr. Sparks
who deferred a portion of his salary earned in fiscal years 2014  and 2013  but  not  fiscal  year  2012. Except for
Mr. D’Arezzo, each named executive officer contributed to our 401(k) Plan a portion of his salary earned in
each of the fiscal years for which salaries are  reported  above for  the applicable  named  executive  officer.  The
amounts of the fiscal 2014 salary deferrals under the CDP are included in the Nonqualified Deferred
Compensation Table.

(3) The  amounts reported represent the respective  aggregate grant date fair value of performance  share  units
awarded to the applicable named executive officer  in  fiscal  2014, fiscal  2013 and  fiscal 2012,  the  aggregate
grant date fair value of the performance-based restricted stock awarded to Mr. Dreiling in fiscal 2012 and the
aggregate grant date fair value of the  restricted  stock units  awarded to each named  executive  officer  in fiscal
2014 and fiscal 2013, in each case computed in accordance with FASB ASC Topic 718. The performance share
units and the performance-based restricted stock are subject to performance conditions, and the reported
value at the grant date is based  upon the probable  outcome of such  conditions  on  such  date.  The  values  of
the awards at the grant date  assuming  that  the  highest  level  of performance conditions  will be achieved  are  as
follows: $5,268,189, $3,431,879, and $3,602,534 for Mr. Dreiling’s performance share units granted in fiscal
2014, fiscal 2013 and fiscal 2012, respectively, $14,753,174 for Mr. Dreiling’s performance-based restricted
stock, $1,234,699 for the performance share units granted to Mr. Vasos in fiscal 2014, $905,481 for the
performance share units granted to each of Messrs. Tehle, D’Arezzo and Sparks in fiscal 2014, and $623,987
and $590,965 for the performance share units granted to each of Messrs. Tehle, Vasos, and Sparks in fiscal

36

2013 and fiscal 2012, respectively. Information regarding the assumptions made in the valuation of these
awards is set forth in Note 10 of the annual  consolidated  financial  statements in  our 2014  Form  10-K.

(4) The amounts reported represent the respective  aggregate grant date fair value of stock  options awarded to
the applicable named executive officer in the fiscal year indicated, computed in accordance with FASB ASC
Topic 718. Information regarding assumptions made in the  valuation of  these awards is  set forth in  Note  10  of
the annual consolidated financial statements in our 2014 Form 10-K.

(5) Represents amounts earned pursuant to our  Teamshare bonus program  for each  fiscal  year  reported.  See  the

discussion of the ‘‘Short-Term Cash Incentive Plan’’  in ‘‘Compensation  Discussion  and  Analysis’’  above. Except
for Mr. Vasos, who deferred 10% of his fiscal  2012 bonus  payment  under our  CDP,  no  named executive
officer deferred any portion of  his Teamshare  bonus payments reported above under  the CDP.

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(6)

(7)

(8)

Includes $125,508 for our contribution to the SERP and $53,057 and $13,126, respectively, for our match
contributions to the CDP and the 401(k) Plan; $7,775 for premiums paid under a personal portable long-term
disability policy; $1,692 for premiums paid  under  our  life insurance program; $720  for premiums paid under
our group long-term disability program; and $479,514 which represents the aggregate incremental cost of
providing certain perquisites,  including $451,816  for costs  associated  with  personal  airplane  usage,  $19,472 for
costs associated with financial and estate planning  services, and other  amounts for  perquisites  which
individually did not equal or exceed the greater of $25,000 or 10% of total perquisites, including sporting and
other entertainment events, miscellaneous gifts and an administrative fee for coverage under our short-term
disability program, as well as participation in a group umbrella liability insurance program which is offered at
no incremental cost to Dollar General through a third  party  vendor  at a  group rate  paid by the  executive and
coverage under our business  travel accident insurance  for which Dollar  General incurs  no incremental cost for
participation by the named executive officers in addition to other employees. The aggregate incremental cost
related to the personal airplane usage was calculated using costs we would not have incurred but for the
personal usage (including costs incurred as  a  result of  ‘‘deadhead’’  legs of  personal flights),  including  fuel
costs, variable maintenance costs, crew expenses, landing, parking and  other  associated  fees,  supplies and
catering costs.

Includes $68,940 for our contribution to the SERP and $23,284 and $13,218, respectively, for our match
contributions to the CDP and the 401(k) Plan; $1,025 for premiums paid under our life insurance program;
$720 for premiums paid under our group  long-term disability  program;  and  $29,251 which  represents  the
aggregate incremental cost of providing certain  perquisites, including $19,472  for financial and  estate  planning
services and other amounts for perquisites which individually did not equal or exceed the greater of $25,000
or 10% of total perquisites,  including a directed  donation  to  charity,  sporting and  other entertainment  events,
miscellaneous gifts and an administrative fee for coverage under our short-term disability program, as well as
participation in a group umbrella liability insurance program offered at no incremental cost to Dollar General
through a third party vendor at  a group  rate  paid  by  the executive  and coverage  under  our business travel
accident insurance for which Dollar General incurs no incremental cost for participation by the named
executive officers in addition to other employees.

Includes $25,190 and $13,201, respectively, for our match contributions to the CDP and the 401(k) Plan;
$1,079 for premiums paid under our life insurance program; $720 for premiums paid under our group
long-term disability program; and $27,232 which  represents  the  aggregate incremental cost  of  providing
certain perquisites, including $19,472  for financial and estate  planning services and other amounts  for
perquisites which individually did not equal or exceed the greater of $25,000 or 10% of total perquisites,
including sporting and other entertainment  events,  travel  costs for  spouse to accompany  the executive  on
business, miscellaneous gifts, minimal costs associated with personal airplane usage and an administrative fee
for coverage under our short-term disability program, as well as participation in a group umbrella liability
insurance program offered at no incremental cost to Dollar General through a third party vendor at a group
rate paid by the executive and coverage under  our  business travel accident  insurance  for which  Dollar
General incurs no incremental cost for participation by the named executive officers in addition to other
employees. See footnote 6  above for the methodology  used  to  calculate  aggregate  incremental  cost  related  to
personal airplane  usage.

(9)

Includes $30,390 and $2,636, respectively, for our match contributions to the CDP and the 401(k) Plan;
$15,096 for tax gross-ups related to relocation;  $651  for  premiums  paid under  our life  insurance program;

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$720 for premiums paid under our group  long-term disability  program;  and  $225,244 which  represents  the
aggregate incremental cost of providing certain  perquisites, including $217,875  for costs  associated with
relocation and other amounts for perquisites which individually did not equal or exceed the greater of $25,000
or 10% of total perquisites,  including sporting and other entertainment  events,  travel costs  for spouse  to
accompany the executive on business, miscellaneous gifts and an administrative fee for coverage under our
short-term disability program, as well as participation in a group umbrella liability insurance program offered
at no incremental cost to Dollar General through a third party vendor at a group rate paid by the executive
and coverage under our business travel accident  insurance  for which  Dollar General  incurs  no  incremental
cost for participation by the named executive  officers in addition  to  other  employees.  The  aggregate
incremental cost related to relocation included costs of transporting his automobile, home finding expenses,
reimbursement for the costs of trips to and from his former home and home sale costs incurred in connection
with the sale of his former home (such as  appraisals, inspections, pre-title  expenses, title  and  deed costs,
broker’s commission, document preparation fees, recording fees and legal fees).

(10) Includes $18,720 and $13,060, respectively, for our match contributions to the CDP and the 401(k) Plan; $897
for premiums paid under our life insurance program; $720 for premiums paid under our group long-term
disability program; and $23,563 which represents  the  aggregate incremental cost  of  providing  certain
perquisites, including $19,472 for financial and  estate  planning services, and  other amounts for  perquisites
which individually did not equal or exceed the greater of $25,000 or 10% of total perquisites, including
sporting and other entertainment events, miscellaneous gifts and an administrative fee for coverage under our
short-term disability program, as well as coverage  under  our  business travel  accident insurance  for which
Dollar General incurs no incremental cost for participation by the named executive officers in addition to
other employees.

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Grants of Plan-Based Awards in Fiscal 2014

The table below sets forth each named executive officer’s  annual Teamshare  bonus opportunity

for fiscal 2014 under ‘‘Estimated Possible  Payouts Under Non-Equity Incentive Plan Awards.’’  The
actual bonus amount earned by each  named  executive  officer under  the fiscal 2014 Teamshare program
is set forth in the Summary Compensation Table above and represents  prorated payment  on a
graduated scale for financial performance  between the threshold and target  performance levels. See
‘‘Short-Term Cash Incentive Plan’’ in  ‘‘Compensation Discussion and Analysis’’ above for  discussion of
the fiscal 2014 Teamshare program.

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The table below also includes information  regarding equity awards  made  to our named

executive officers for fiscal 2014. The  awards listed under ‘‘Estimated Possible  Payouts Under Equity
Incentive Plan Awards’’ include the threshold, target and maximum number of performance share units
which  could be earned by each named executive officer based upon the level  of achievement of
financial performance measures for fiscal  2014. The awards listed under  ‘‘All Other Stock Awards’’
represent restricted stock units payable in shares  of  common stock on  a  one-for-one  basis that vest over
time based upon the named executive  officer’s continued employment  by Dollar  General. The  awards
listed under ‘‘All Other Option Awards’’  include non-qualified  stock  options  that  vest over  time based
upon the named executive officer’s continued  employment by  Dollar  General.  The  awards listed  in this
table were granted pursuant to our Amended and Restated 2007 Stock Incentive  Plan.  See ‘‘Long-Term
Equity Incentive Program’’ in ‘‘Compensation Discussion and Analysis’’ above for  further discussion  of
these awards.

All Other All Other

Grant

Option
Awards:

Stock
Exercise Date Fair
Awards:
Value of
or Base
Number Number of
Stock and
of Shares Securities
Price of
Option
of Stock Underlying Option
Awards
Awards
Options
($)(2)
($/Sh)(1)
(#)

(#)

Maximum or  Units

Estimated Possible Payouts Under
Non-Equity Incentive Plan Awards

Estimated Possible Payouts Under
Equity Incentive Plan Awards

Name

Mr. Dreiling

Mr. Tehle

Mr. Vasos

Mr. D’Arezzo

Mr. Sparks

Grant
Date

Threshold
($)

Target
($)

— 863,873
—
—
—

3/18/14
3/18/14
3/18/14

— 237,257
—
—
—

3/18/14
3/18/14
3/18/14

— 307,350
—
—
—

3/18/14
3/18/14
3/18/14

— 216,426
—
—
—

3/18/14
3/18/14
3/18/14

— 207,413
—
—
—

3/18/14
3/18/14
3/18/14

1,727,746
—
—
—

474,514
—
—
—

614,700
—
—
—

432,851
—
—
—

414,827
—
—
—

Maximum Threshold

($)

5,183,237
—
—
—

1,423,543
—
—
—

1,844,100
—
—
—

1,298,554
—
—
—

1,244,480
—
—
—

(#)

—
—
—
15,162

—
—
—
2,606

—
—
—
3,554

—
—
—
2,606

—
—
—
2,606

Target
(#)

—
—
—
30,324

—
—
—
5,212

—
—
—
7,107

—
—
—
5,212

—
—
—
5,212

(#)

—
—
—
90,972

—
—
—
15,636

—
—
—
21,321

—
—
—
15,636

—
—
—
15,636

—
—
30,170
—

—
161,817
—
—

—
57.91

—
2,790,016
— 1,747,145
— 1,756,063

—
—
5,185
—

—
—
7,071
—

—
—
5,185
—

—
—
5,185
—

—
27,812
—
—

—
37,926
—
—

—
27,812
—
—

—
27,812
—
—

—
57.91
—
—

—
57.91
—
—

—
57.91
—
—

—
57.91
—
—

—
479,529
300,263
301,827

—
653,913
409,482
411,566

—
479,529
300,263
301,827

—
479,529
300,263
301,827

(1)

The per share exercise price was  calculated based  on the  closing  market price of one share of our common stock on the date of
grant as reported by the NYSE.

(2) Represents the aggregate grant date fair value of each equity award, computed in accordance  with FASB ASC Topic 718.  For equity

awards  that are subject to performance conditions, the  value at the grant  date is based upon the probable outcome of  such
conditions. For information regarding  the assumptions made in the valuation of these awards,  see Note 10 of the  annual
consolidated financial statements included in our 2014 Form 10-K.

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Outstanding Equity Awards at 2014 Fiscal Year-End

The table below sets forth information regarding  awards granted under our Amended and

Restated 2007 Stock Incentive Plan and  held  by our named executive  officers as of the  end of fiscal
2014. The $7.9975 exercise price set forth  in  the table below reflects an adjustment made in connection
with a special dividend paid to our shareholders in September 2009  to  reflect the effects of  such
dividend on such options, as required  by  the terms  of such options. In  October 2009, we completed a
reverse  split of 1 share for each 1.75  shares of  common  stock outstanding. The exercise prices  of,  and
number of shares outstanding under, our  equity awards existing at  the time of the reverse stock split
were retroactively adjusted to reflect  the reverse split and  are reflected below. We have omitted from
this  table the column for Equity Incentive Plan Awards: Number  of Securities  Underlying Unexercised
Unearned Options because it is inapplicable.

Option Awards

Stock Awards

Name

Mr. Dreiling

Mr. Tehle

Mr. Vasos

Mr. D’Arezzo

Mr. Sparks

Number of

Number of

Securities Underlying Securities Underlying Option
Unexercised Options Unexercised Options Exercise

(#)
Exercisable

(#)
Unexercisable

11,653(1)
100,000(2)
114,114(3)
37,801(4)
—
—
—
—
—
—
—

18,720(3)
6,873(4)
—
—
—
—
—
—

18,720(3)
6,873(4)
720(12)
—
—
—
—
—
—

2,729(12)
—
—
—

18,720(3)
6,873(4)
—
—
—
—
—
—

—
—

114,112(3)
113,403(4)
161,817(5)

—
—
—
—
—
—

18,720(3)
20,619(4)
27,812(5)
—
—
—
—
—

18,720(3)
20,619(4)
2,160(12)
37,926(5)
—
—
—
—
—

8,187(12)
27,812(5)
—
—

18,720(3)
20,619(4)
27,812(5)
—
—
—
—
—

Price
($)

7.9975
29.38
45.25
48.11
57.91
—
—
—
—
—
—

45.25
48.11
57.91
—
—
—
—
—

45.25
48.11
56.48
57.91
—
—
—
—
—

56.48
57.91
—
—

45.25
48.11
57.91
—
—
—
—
—

Number of
Shares or
Units of
Stock That
Have Not
Vested
(#)

Market
Value of
Shares or
Units of
Stock That
Have Not
Vested
($)

Option
Expiration
Date

—
—
—
—
—
—

07/06/2017
04/23/2020
03/20/2022
03/18/2023
03/18/2024
—
— 13,092(7)
9,392(8)
—
— 19,224(9)
— 23,898(10)
— 30,170(11)

03/20/2022
03/18/2023
03/18/2024
—
—
—
—
—

03/20/2022
03/18/2023
12/03/2023
03/18/2024
—
—
—
—
—

12/03/2023
03/18/2024
—
—

03/20/2022
03/18/2023
03/18/2024
—
—
—
—
—

—
—
—
2,147(7)
1,708(8)
3,304(9)
4,344(10)
5,185(11)

—
—
—
—
2,147(7)
1,708(8)
4,506(9)
4,344(10)
7,071(11)

—
—
3,304(9)
5,185(11)

—
—
—
2,147(7)
1,708(8)
3,304(9)
4,344(10)
5,185(11)

—
—
—
—
—
—

877,950(7)
629,828(8)
1,289,161(9)
1,602,600(10)
2,023,200(11)

—
—
—

143,978(7)
114,538(8)
221,566(9)
291,309(10)
347,706(11)

—
—
—
—

143,978(7)
114,538(8)
302,172(9)
291,309(10)
474,181(11)

—
—

221,566(9)
347,706(11)

—
—
—

143,978(7)
114,538(8)
221,566(9)
291,309(10)
347,706(11)

Equity
Incentive

Equity
Incentive Plan
Awards:

Plan Awards: Market or

Number of
Unearned

Payout Value
of Unearned
Shares, Units Shares, Units

or Other
Rights That
Have Not
Vested
(#)

or Other
Rights That
Have Not
Vested
($)

—
—
—
—
—

—
—
—
—
—

326,037(6)

21,864,041(6)

—
—
—
—
—

—
—
—
—
—
—
—
—

—
—
—
—
—
—
—
—
—

—
—
—
—

—
—
—
—
—
—
—
—

—
—
—
—
—

—
—
—
—
—
—
—
—

—
—
—
—
—
—
—
—
—

—
—
—
—

—
—
—
—
—
—
—
—

(1)

These options are part of a grant of time-based  options which vested 20%  per  year on each of the  first  five  anniversaries  of July 6,
2007.

(2)

These options vested on April  23, 2011.

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(3)

(4)

(5)

These options are part of a grant of time-based  options which vested or are scheduled to vest 25%  per  year on each of the  first
four anniversaries of March 20, 2012,  subject to certain accelerated vesting provisions as described in ‘‘Potential Payments upon
Termination or Change in Control’’ below.

These options are part of a grant of time-based options which vested or are scheduled to vest 25%  per  year on each of the  first
four anniversaries of March 18, 2013, subject  to  certain accelerated vesting  provisions as described in ‘‘Potential Payments upon
Termination or Change in Control’’ below.

These options are part of a grant of time-based  options which are scheduled to vest 25% per year on each of the first four
anniversaries of March 18, 2014, subject to certain  accelerated vesting provisions as  described in ‘‘Potential Payments upon
Termination or Change in Control’’ below.

(6) Represents performance-based restricted  stock scheduled to vest 50% on each of the dates on which it is determined that the

applicable earnings per share target has  been achieved for the fiscal year ended January 30, 2015 and the fiscal year ending
January 29, 2016, respectively, subject to certain  accelerated vesting provisions  as described in ‘‘Potential Payments upon
Termination or Change in Control’’ below.  The market value was computed by multiplying the number of shares of such restricted
stock by the closing market price of one share of our common stock on January 30, 2015.

(7) Represents performance share units,  to  be  paid in an equal  number of  shares of our common stock, earned  as a result of our

performance versus certain adjusted EBITDA and  ROIC targets  for fiscal 2012. These performance  share units are scheduled to
vest  on March 20, 2015, subject to certain  accelerated vesting provisions as  described in ‘‘Potential Payments upon Termination or
Change in Control’’ below. The market value was computed by multiplying the number of such units by the closing market price of
one share of our common stock on January  30, 2015.

(8) Represents performance share units,  to  be  paid in an equal  number of  shares of our common stock, earned  as a result of our

performance versus certain adjusted EBITDA and  ROIC targets  for fiscal 2013. These performance  share units are scheduled to
vest  50% on March 18, 2015 and 50% on March  18, 2016, subject to certain accelerated vesting provisions  as described in
‘‘Potential Payments upon Termination or  Change in Control’’ below. The  market value was computed by multiplying the number of
such units by the closing market price of one share of our common stock on January 30, 2015.

(9) Represents performance share units,  to  be  paid in an equal  number of  shares of our common stock, earned  as a result of our

performance versus certain adjusted EBITDA and  ROIC targets  for fiscal 2014. These performance  share units are scheduled to
vest  50% on March 18, 2016 and 50% on March  18, 2017, subject to certain accelerated vesting provisions  as described in
‘‘Potential Payments upon Termination or  Change in Control’’ below. The  market value was computed by multiplying the number of
such units by the closing market price of one share of our common stock on January 30, 2015.

(10) Represents restricted stock units, to be paid in  an equal number of shares of our common stock, which are scheduled to vest 50%
on March 18, 2015 and 50% on March 18,  2016, subject to certain  accelerated  vesting provisions as described  in  ‘‘Potential
Payments upon Termination or Change in Control’’ below. The  market value was computed by multiplying the number of  such units
by the closing market price of one share of our common stock on  January 30, 2015.

(11) Represents restricted stock units, to be paid in  an equal number of shares of our common stock, which vested or are scheduled  to

vest in three equal installments on each of the first three anniversaries of March 18, 2014, subject to certain accelerated vesting
provisions as described in ‘‘Potential  Payments upon Termination or Change  in  Control’’  below. The  market value was computed by
multiplying the number of such units  by the closing market price of one  share of our  common stock on January 30,  2015.

(12) These options are part of a grant of time-based options which vested or are scheduled to vest 25% per year on each of the first

four anniversaries of December 3, 2013,  subject to certain accelerated vesting  provisions as  described in ‘‘Potential Payments upon
Termination or Change in Control’’ below.

Option Exercises and Stock Vested During Fiscal 2014

We  have omitted from this table the Option Awards columns because they  are inapplicable.

Stock Awards

Number  of

Name

Mr.  Dreiling
Mr.  Tehle
Mr.  Vasos
Mr.  D’Arezzo
Mr.  Sparks

Shares Acquired on Vesting Value Realized on Vesting

(#)(1)

($)(2)

34,657
5,974
6,574
1,653
5,974

2,090,635
360,371
400,607
110,850
360,371

(1) Represents the gross number of shares acquired  upon vesting of  performance share units and restricted stock

units, without deduction for shares that may have been withheld to satisfy applicable tax withholding obligations.

(2) Value realized is calculated by multiplying the gross number of shares vested by the closing market price of our

common stock on the vesting date.

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Pension Benefits
Fiscal 2014

We  have omitted the Pension Benefits table because  it  is inapplicable.

Nonqualified  Deferred  Compensation
Fiscal 2014

Information regarding each named executive  officer’s participation in our CDP/SERP Plan is

included in the following table. The material terms of the CDP/SERP Plan are described after  the
table. Please also see ‘‘Benefits and Perquisites’’ in  ‘‘Compensation Discussion and Analysis’’ above. We
have omitted from this table the column pertaining to aggregate withdrawals/distributions during  the
fiscal year because it is inapplicable.

Name

Mr. Dreiling
Mr. Tehle
Mr. Vasos
Mr. D’Arezzo
Mr. Sparks

Executive

Registrant

Contributions Contributions

in Last FY
($)(1)

in Last FY
($)(2)

Aggregate
Earnings
in Last FY at Last  FYE

Aggregate
Balance

($)(3)

($)(4)

66,189
69,672
73,333
39,243
31,784

178,565
92,224
25,190
30,390
18,720

42,403
86,300
40,729
3,493
857

2,476,833
2,094,507
466,132
78,979
103,428

(1) All  of the  reported amounts for each named executive officer  are  reported in the Summary Compensation Table as

‘‘Salary’’ for 2014.

(2) Reported as ‘‘All Other Compensation’’ in the Summary Compensation Table.

(3) The amounts shown are not reported in the Summary Compensation Table because they do not represent above-market  or

preferential  earnings.

(4) Of  the  amounts reported, the following were previously  reported  as compensation to the named executive officer for years
prior to 2014 in a Summary Compensation Table: Mr.  Dreiling ($1,938,330); Mr. Tehle ($1,313,345); Mr. Vasos ($276,228);
Mr. D’Arezzo ($0); and Mr. Sparks ($51,724).

Pursuant to the CDP, each named executive officer  may annually elect to defer up  to  65% of

his base salary if his compensation exceeds the limit set  forth in Section  401(a)(17) of the  Internal
Revenue Code, and up to 100% of his  bonus pay if his compensation equals or exceeds the  highly
compensated limit under Section 414(q)(1)(B) of the Internal Revenue  Code. We currently  match base
pay deferrals at a rate of 100%, up to  5%  of  annual  salary, with annual salary offset by the amount of
match-eligible salary under the 401(k)  Plan. All named executive officers are 100% vested in all
compensation and matching deferrals and earnings on  those deferrals.

Pursuant to the SERP, we make an annual contribution  equal to a certain  percentage of a

participant’s annual salary and bonus to all participants who are actively employed  in an eligible  job
grade on January 1 and continue to be employed  as of December 31 of a given year. Persons hired
after May 27, 2008, including Messrs. Vasos, D’Arezzo and Sparks, are not eligible to participate in the
SERP. The contribution percentage is based on age,  years  of service and job grade. The fiscal  2014
contribution percentage was 9.5% for  each of Messrs. Dreiling and Tehle.

As a result of a change in control, as  defined under the  CDP/SERP Plan,  which occurred in

2007, all previously unvested SERP amounts vested on  July 6, 2007. For newly eligible  SERP
participants after July 6, 2007 but prior to May 27, 2008, SERP amounts  vest  at the  earlier of the
participant’s attainment of age 50 or  the  participant’s being credited  with 10 or more ‘‘years of service,’’
or upon termination of employment due to death or ‘‘total and permanent disability’’  or upon  a
‘‘change in control,’’ all as defined in  the CDP/SERP  Plan.

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The amounts deferred or contributed to the CDP/SERP  Plan are credited  to  a liability account,

which  is then invested at the participant’s  option in an account  that mirrors the performance  of a fund
or funds selected by the Compensation Committee or  its delegate. Beginning  on August 2, 2008,  these
funds  are identical to the funds offered in our  401(k) Plan.

A participant who ceases employment with  at least  10 years  of service or after  reaching age 50
and whose CDP account balance or SERP account balance exceeds $25,000  may elect for  that  account
balance to be paid in cash by (a) lump sum, (b)  monthly  installments over a 5, 10 or 15-year  period or
(c) a combination of lump sum and installments.  Otherwise,  payment is  made  in a lump sum.  The
vested amount will be payable at the time  designated by the CDP/SERP Plan  upon the  participant’s
termination of employment. A participant’s CDP/SERP benefit normally  is payable  in the following
February if employment ceases during the  first 6 months  of  a calendar year or is  payable in  the
following August if employment ceases during  the last 6 months  of  a  calendar year. However,
participants may elect to receive an in-service lump sum distribution of  vested amounts credited to the
CDP account, provided that the date of distribution is no sooner than 5 years after  the end of the  year
in which the amounts were deferred.  In addition, a participant  who is actively employed may  request an
‘‘unforeseeable emergency hardship’’ in-service lump sum distribution of  vested amounts credited to the
participant’s CDP account. Account balances are  payable in  cash.

As a result of our change in control which  occurred in 2007,  the CDP/SERP Plan liabilities
through July 6, 2007 were fully funded into an irrevocable rabbi trust. We  also funded into the rabbi
trust deferrals into the CDP/SERP Plan  between July 6, 2007 and October 15,  2007. All CDP/SERP
Plan liabilities incurred on or after October  15, 2007 are  unfunded.

Potential Payments upon Termination or Change  in  Control

Our employment agreements and equity  award  agreements with  our named executive officers

and certain plans and programs in which our named executive  officers participate, in  each case as in
effect at the end of our 2014 fiscal year, provide for benefits  or  payments  upon certain employment
termination or change in control events.  These benefits  and  payments are discussed  below  except to the
extent a benefit or payment is available  generally to all salaried employees  and does not discriminate in
favor of our executive officers. This summary excludes discussion of the operation  of any  agreements or
programs entered into or to the extent modified after the  end of our 2014  fiscal  year,  including without
limitation our employment transition agreement with Mr. Dreiling effective March 10, 2015, and the
restricted stock unit award agreement  with  Mr.  Dreiling dated March 17, 2015.  As of the  date of this
document, we believe that Mr. Tehle’s  retirement  in July  2015 will not result  in payments  or benefits
that differ from those described below.

Payments Upon Termination Due to  Death  or Disability

Pre-2012 Equity Awards. Mr. Dreiling is the only named executive officer  who has options
outstanding that were granted prior to 2012. All such options are fully vested and  generally may be
exercised for  a period of 1 year from  service termination unless  such options have expired earlier.

Mr. Dreiling’s 2012  Performance-Based Restricted  Stock.

If Mr. Dreiling’s employment with us

terminates due to his death or disability  (as defined in his performance-based  restricted stock award
agreement), all or a portion of his performance-based restricted  stock may  vest,  unless previously
vested or forfeited, depending upon  the timing of such  termination  as follows:

•

If such termination had occurred prior to the  date on which achievement of the fiscal  2014
performance target had been determined, but only if  such financial performance target was
actually achieved, then a pro-rata portion of the award that would have become  vested  had
he  remained employed with us through  such determination date would have become vested
and nonforfeitable on such determination date and all remaining unvested performance-

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based restricted shares would have been automatically forfeited  and cancelled. The  pro-rata
portion equals a fraction (not to exceed  one), the numerator of which  is the number of
calendar months in the period encompassing the  first day of fiscal 2012  and ending  and
including the last day of fiscal 2014 (the ‘‘initial  service period’’) during which Mr. Dreiling
was continuously in our employment and the denominator  of  which is  the number of
calendar months in the initial service  period. Mr.  Dreiling will be deemed to be employed
for a full calendar month if his death  or disability  occurs after  the 15th day of a calendar
month.

•

If such termination occurs after the last day of our 2014 fiscal year but before the date on
which achievement of the fiscal 2015 performance  target has been determined, the portion
of the award that would have become vested had Mr. Dreiling remained employed  with us
through such determination date will become vested and nonforfeitable as of  the date of
his termination due to death or disability  regardless of whether  the  fiscal  2015 financial
performance target has been achieved.

Other Post-2011 Equity Awards.

If any of the named executive officers’ employment  with us

terminates due to death or disability (as defined  in the applicable governing document):

•

•

Stock Options. Any outstanding unvested stock option shall become  immediately vested
and exercisable with respect to 100% of the shares  subject to the option immediately  prior
to such event, and such vested options may be exercised until the  first anniversary of the
employment  termination  date.

Performance Share Units. Performance share units were awarded  in fiscal 2012 (‘‘2012
PSUs’’), fiscal 2013 (‘‘2013 PSUs’’) and fiscal  2014 (‘‘2014 PSUs’’) to each named executive
who was employed by us at the time of  the applicable  award.

(cid:2) If such termination had occurred before January 30, 2015  for the 2014 PSUs, a

pro-rated portion (based on months employed during the  1 year  performance
period)  of one-third of the 2014 PSUs earned  based on  performance during the
entire performance period that had not previously become  vested and
nonforfeitable or had not previously  been forfeited would  have become vested  and
nonforfeitable and would have been  paid  once performance had been certified by
the Compensation Committee. If such termination had  occurred on  or after
January 30, 2015 for the 2014 PSUs and before payment, the participant would
have received the one-third of the 2014  PSUs earned  that are described above,
without proration.

(cid:2) If such termination occurs after March 20, 2013 for  the 2012 PSUs, March 18,
2014 for the 2013 PSUs or March 18, 2015  for the  2014 PSUs,  any  remaining
earned but unvested performance share units  from such  awards shall become
vested and nonforfeitable as of the date  of such event and shall be paid within
30 days thereafter. Otherwise, any earned but unvested performance share units
from such awards shall be forfeited and  cancelled on  the date  of the termination
of employment.

• Restricted Stock Units. Any outstanding restricted  stock  unit will become  fully vested and
nonforfeitable upon such death or disability  and will be paid  within 30 days  following  the
date of death or disability.

Other Payments.

In the event of death, each named executive officer’s  beneficiary will receive
payments under our group life insurance  program in an amount, up to a  maximum of $3  million, equal
to 2.5 times such officer’s annual base salary.  In  addition,  in the event  of disability  (as  defined in the
governing document), each named executive officer would  receive 60% of  covered monthly earnings  up

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to $20,000 per month under our long-term  disability insurance program. In  the event of death or
disability (as defined in the CDP/SERP Plan), each named executive officer’s CDP/SERP Plan benefit
will become fully vested (to the extent not already vested) and  will be payable in a  lump sum within
60 days after  the end of the calendar quarter in which such  termination  event occurs,  provided that we
may delay payment in the event of disability until as  soon  as reasonably practicable after receipt  of  the
disability determination by the Social  Security  Administration.  Additionally,  in the event  of  death on or
after the last day of a fiscal year, each named executive  officer  will receive payment for  his incentive
bonus  earned for that fiscal year under  the  terms of our Teamshare program  (which otherwise requires
that a participant remain employed on the payment  date to be entitled to any  incentive bonus  earned
for that fiscal year).

If Mr.  Dreiling’s employment terminates due to death  or disability (as  defined in  his
employment agreement), he also will  be  entitled to receive, pursuant  to  the terms of  his employment
agreement, any incentive bonus earned for any of our previously completed  fiscal  years  but unpaid as
of his  termination date and payment  for any unused  vacation accrued but unpaid as  of  his termination
date,  and, in the event of disability only,  he will receive a  lump sum cash  payment, payable at  the time
annual bonuses are paid to our other  executives, equal  to  a pro  rata  portion of his annual  incentive
bonus,  if any, that he would have been  entitled  to  receive, if such termination had not occurred, for the
fiscal year in which his termination occurred.

Payments Upon Termination Due to  Retirement

Except as provided immediately below with respect to stock options, performance  share units

and restricted stock units awarded after 2011, retirement  (as defined in the applicable governing
document) is not treated differently from any other voluntary termination without good reason (as
defined under the relevant agreements,  and as discussed  below under ‘‘Payments Upon Voluntary
Termination’’) under any of our plans or  agreements for  named executive officers.

In the event a named executive officer retires:

•

Stock Options. The portion of the stock options that would have become  vested and
exercisable within the 1 year period following  the retirement date if  such officer had
remained employed with us shall remain  outstanding for a period of 1 year following the
retirement date and shall become vested and  exercisable on the  anniversary of the grant
date that falls within the 1 year period following the retirement  date (but only to the
extent such portion has not otherwise terminated  or become exercisable). However, if
during such 1 year period a Change in Control  occurs or  the officer dies or incurs a
disability, such portion shall instead become immediately vested and exercisable  (but  only
to the extent such portion has not otherwise terminated).  Otherwise, any  option  which is
unvested and unexercisable on the termination date shall immediately  expire without
payment. The officer may exercise the option to the extent  vested  and exercisable any time
prior to the 5th anniversary of the retirement date, but no later than the 10th anniversary of
the grant date.

•

Performance Share Units.

(cid:2) If such retirement had occurred before January  30, 2015, or  on or after

January 30, 2015 and before payment, for the 2014 PSUs, the vesting and payment
of PSUs would have been identical to  the vesting  and  payment of PSUs in the
death and disability scenarios discussed above  for the 2014 PSUs.

(cid:2) If such retirement had occurred after  March 18, 2014  for  the 2013 PSUs  or occurs
after March 18, 2015 for the 2014 PSUs, but  prior to the 2nd anniversary of the
applicable grant date, the remaining portion of any earned but unvested

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performance share units from such awards  that would have become vested had
such officer remained employed through the 2nd anniversary of the grant date
(one-third of earned performance share  units) would have  or  shall become  vested
and nonforfeitable, as applicable, and would  have been or  shall  be  paid, as
applicable, on the retirement date. For  the 2012 PSUs,  the 2013 PSUs and  the
2014 PSUs, if such retirement had occurred  or occurs, as applicable,  after the
2nd anniversary of the grant date but prior  to  the 3rd anniversary of the grant date,
the remaining portion of any earned but unvested  performance  share units  from
such awards that would have become  vested  had such officer remained employed
through the 3rd anniversary of the grant date (one-third  of earned performance
share units) would have or shall become vested and nonforfeitable,  as applicable,
and would have or shall be paid, as applicable, on  the retirement date. Otherwise,
any earned but unvested performance  share units from such awards  shall  be
forfeited and cancelled on the retirement date.

• Restricted Stock Units. The one-third of the  outstanding restricted  stock  units that would
have become vested and nonforfeitable on the next immediately following vesting  date if
such officer had remained employed through such date will  become vested and
nonforfeitable upon such retirement (provided  that  if  the retirement occurs on a vesting
date no accelerated vesting will occur, but  rather the  officer  shall be entitled  only  to  the
portion of the restricted stock units that  were scheduled to vest  on such vesting  date) and
will be paid 6 months and 1 day following the retirement date.

Payments Upon Voluntary Termination

The payments to be made to a named executive officer  upon voluntary  termination vary
depending upon whether he resigns with  or without ‘‘good reason’’ (as defined in the applicable
employment agreement) or after our  failure  to  offer  to  renew,  extend or replace  his employment
agreement under certain circumstances.

Voluntary Termination with Good Reason or After Failure to Renew  the  Employment Agreement.

If any named executive officer resigns with good  reason, he will forfeit all then  unvested equity  awards.
Such officer generally may exercise any  vested options that were granted after 2011  up to 90  days
following the resignation date and generally  may exercise any  vested  options  that  were granted  prior to
2012 for 180 days  following the resignation date.

In the event any named executive officer (other than  Mr. Dreiling) resigns under  the
circumstances described in (2) below, or  in the event  we failed to extend  the  term of Mr. Dreiling’s
employment as provided in (3) below,  the relevant  named  executive officer’s  equity will be treated as
described under ‘‘Voluntary Termination without  Good Reason’’ below.

Additionally, (1) if the named executive  officer resigns  with good reason, or  (2) if the named

executive officer, other than Mr. Dreiling,  resigns within 60 days  of our  failure to offer to renew,
extend or replace his employment agreement before, at or within 6 months after the  end of the
agreement’s term (unless we enter into a mutually  acceptable severance arrangement or  the resignation
is a result of the named executive officer’s  voluntary retirement or  termination), or (3) if  we had
elected not to extend Mr. Dreiling’s term of  employment by providing 60 days  prior written notice
before the applicable extension date,  then in each case  the named executive  officer  will  receive or
would have received (in Mr. Dreiling’s  case) the following benefits generally on or beginning on  the
60th day after termination of employment but contingent upon the execution and effectiveness of a

46

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release of certain claims against us and our affiliates in  the form attached  to  the employment
agreement:

• For the named executive officers other than Mr. Dreiling, continuation  of base salary, as in
effect immediately before the termination, for 24  months payable  in accordance  with our
normal payroll cycle and procedures.  For  Mr. Dreiling,  a continuation  of 2 times his  annual
base salary, payable over 24 months in equal  installments  in accordance with  our  normal
payroll cycles and procedures. With the exception of Mr.  Dreiling, the  amount  of  any
payment or entitlement to payment of  the base salary continuation shall be forfeited or, if
paid, subject to recovery if and to the extent that the named executive officer earns  any
base salary as a result of subsequent employment during the 24 months  after  his
termination  date.

• A lump sum payment equal to 2  times  the average percentage of the named executive

officer’s target bonus paid or to be paid  to  employees at  the same job grade level as the
named executive officer (if any) under the  annual bonus program  for  officers for  the 2
fiscal years immediately preceding the fiscal year in which the termination date occurs  (for
Mr. Dreiling, the bonus payment will equal 2 times his  target bonus and will be payable
over 24 months in equal installments  in accordance with our normal  payroll cycles and
procedures).

• A lump sum payment equal to 2  times  our annual contribution for  the named  executive
officer’s participation in our pharmacy, medical, dental and  vision  benefits program (for
Mr. Dreiling, these benefits instead will  be  in the form  of  a continuation  of these  benefits
to him and his spouse and eligible dependents to the extent covered immediately  prior to
the employment termination, for 2 years from the  termination  date or, if earlier, until he is
or becomes eligible for comparable coverage  under the  group health plans of a subsequent
employer).

• Mr. Dreiling will receive a prorated bonus payment based  on our performance  for the

fiscal year in which his employment terminates, paid  at the time bonuses are  normally paid
for that fiscal year, as well as a lump sum cash payment  for  any  unused vacation  accrued
through the termination date.

• Reasonable outplacement services for 1 year or,  if earlier, until other  employment is

secured.

Note that any amounts owed to a named  executive officer (other  than  Mr.  Dreiling) in the
form of salary continuation that would  otherwise have  been paid during the  60 day period after his
employment termination will instead  be payable  in a single lump sum as  soon  as administratively
practicable after the 60th day  after such termination date and the remainder will be  paid  in the form  of
salary continuation payments as set forth  above.

The named executive officer will forfeit any  unpaid severance amounts upon a material breach
of any continuing obligation under the applicable  employment agreement or the release,  which include:

• The named executive officer must maintain the confidentiality of, and refrain from

disclosing or using, our (a) trade secrets for any period  of time  as the information remains
a trade secret under applicable law and (b) confidential  information  for  a period  of  2 years
following the employment termination  date.

47

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• For a period of 2 years after the employment termination date, the  named executive officer

may not accept or work in a ‘‘competitive position’’ within any state in  which we maintain
stores at the time of his termination  date or any state in which we have specific plans  to
open stores within 6 months of that date. For this purpose, ‘‘competitive position’’  means
any employment, consulting, advisory, directorship, agency, promotional or independent
contractor arrangement between the named executive officer and  any person engaged
wholly or in material part in the business in which we are engaged (including, but not
limited to, those entities identified in the  applicable employment agreement), or any
person then planning to enter the discount consumable basics retail  business,  if the  named
executive officer is required to perform services for that person or entity  which are
substantially similar to those he provided or directed at any time while employed  by  us.

• For a period of 2 years after the employment termination date, the  named executive officer
may not actively recruit or induce any of  our  exempt employees (exempt executives, for
Mr. Dreiling) to cease employment with us.

• For a period of 2 years after the employment termination date, the  named executive officer
may not solicit or communicate with  any  person or entity  who has a business  relationship
with us and with whom the named executive  officer had  contact while employed by us, if
that contact would likely interfere with  our business relationships or  result in an unfair
competitive advantage over us.

Voluntary Termination without Good Reason.

If the named executive officer resigns without

good reason, he will forfeit all then unvested  equity awards and all vested but unexercised  options  that
were granted prior to 2012. The named  executive  officer generally may exercise any vested options that
were granted after 2011 up to 90 days  following  the resignation date, but in  any event  prior to the
10th anniversary of the grant date.

Payments Upon Involuntary Termination

The payments to be made to a named executive officer  upon involuntary  termination vary

depending upon whether termination is with or  without  ‘‘cause’’ (as defined in each named  executive
officer’s employment agreement or equity award agreement, as  applicable).

Involuntary Termination for Cause.

If the named executive officer is involuntarily  terminated

for cause, he will forfeit all unvested equity grants and all vested but unexercised options.

Involuntary Termination without Cause.

If any named executive officer is involuntarily

terminated without cause, he:

• Will forfeit all then unvested equity awards.

• Generally may exercise any vested options: (1) that were granted after 2011 up to 90  days
following the termination date; and (2) that  were granted  prior to 2012  up to 180 days
following the termination date.

• Will receive the same severance payments and  benefits as  described under ‘‘Voluntary

Termination with Good Reason or After Failure to Renew the Employment Agreement’’
above.

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Payments After a Change in Control

Upon a change in  control (as defined  under the  applicable governing document), regardless of

whether the named executive officer’s  employment terminates:

• All time-based options will vest and become immediately exercisable as to 100%  of  the

shares subject to such options immediately prior to a change in control.

•

•

If the change in control occurs prior  to  completion  of  the applicable performance  period,
all unvested performance share units that have not previously been forfeited will
immediately be deemed earned at the  target level  and shall  vest, become nonforfeitable
and be paid upon the change in control.

If the change in control occurs after  completion  of  the applicable performance  period, all
previously earned but unvested performance  share units that have not previously been
forfeited will immediately vest, become  nonforfeitable  and  be  paid  upon the  change  in
control.

• All outstanding restricted stock units  will become vested and nonforfeitable  and will be

paid upon the change in control.

• Mr. Dreiling’s performance-based restricted  shares that  have not previously  become vested
and nonforfeitable, or have not previously been forfeited,  shall  be  deemed fully earned and
shall become vested and nonforfeitable if the change in  control  occurs on or  before any
date on which it is determined that the  applicable performance measure required for
vesting has been achieved.

• All CDP/SERP Plan benefits will become fully  vested  (to the extent  not  already vested).

If the named executive officer is involuntarily terminated  without  cause or  resigns for good
reason following the change in control, he  will  receive the same severance payments and  benefits as
described above under ‘‘Voluntary Termination  with Good  Reason or  After Failure  to  Renew the
Employment Agreement.’’ However,  the  named executive officer will have 1 year from the  termination
date  in which to exercise vested options that were granted after 2011 if he resigns or is  involuntarily
terminated within 2 years of the change  in control under any scenario other than retirement or
involuntary termination with cause (in which cases, he will have  5 years from the  retirement date  to
exercise vested options and will forfeit any vested but  unexercised options  held at the  time of  the
termination with cause).

In the event of a change in control as defined  in Section  280G of the Internal  Revenue  Code,

each  named executive officer’s employment  agreement provides for capped  payments (taking into
consideration all payments and benefits covered  by Section 280G of the  Internal Revenue Code) of
$1 less than the amount that would trigger the ‘‘golden parachute’’ excise tax  under federal income tax
rules (the ‘‘excise tax’’) unless, for each  named executive officer other  than  Mr.  Dreiling, he signs  a
release and, for all named executive  officers, his after-tax  benefit would be  at least $50,000  more than
it would be without the payments being  capped. In such case,  such officer’s  payments and benefits
would not be capped and such officer would  be  responsible  for the  payment of the excise tax. We
would not pay any additional amount  to  cover the  excise tax.

The following table reflects potential payments to each of our named  executive  officers in

various termination and change in control  scenarios based on compensation, benefit, and equity  levels
in effect on, and assuming the scenario was effective as  of,  January 30, 2015. For stock valuations, we
have used the closing price of our stock  on  the NYSE on January  30, 2015 ($67.06).  The table reports
only amounts that are increased, accelerated or otherwise paid or owed  as a  result of the applicable
scenario and, as a result, excludes equity awards and CDP/SERP Plan benefits  that  had vested prior  to
the event and earned but unpaid base  salary through the  employment termination date. The table also
excludes any amounts that are available generally to all salaried employees and do not discriminate  in
favor of our executive officers. The amounts  shown are merely estimates. We cannot determine actual
amounts to be paid until a termination  or change in  control scenario occurs.

49

Potential Payments to Named Executive Officers Upon Occurrence of
Various Termination Events as of January 30, 2015

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Name/Item

Mr. Dreiling
Equity Vesting Due to Event
Cash Severance
Health Continuation(2)
Outplacement(3)
Life Insurance Proceeds
Total

Mr. Tehle
Equity Vesting Due to Event
Cash Severance
Health Payment
Outplacement(3)
Life Insurance Proceeds
Total

Mr. Vasos
Equity Vesting Due to Event
Cash Severance
Health Payment
Outplacement(3)
Life Insurance Proceeds
Total

Mr. D’Arezzo
Equity Vesting Due to Event
Cash Severance
Health Payment
Outplacement(3)
Life Insurance Proceeds
Total

Mr. Sparks
Equity Vesting Due to Event
Cash Severance
Health Payment
Outplacement(3)
Life  Insurance Proceeds
Total

Involuntary
Without
Voluntary Cause or
Voluntary
Without
with Good
Good
Reason
Disability Retirement Reason
($)(1)
($)

($)

($)

Death
($)

22,500,281 22,500,281
1,465,747
1,465,747
n/a
n/a
n/a
n/a
n/a
3,000,000
26,966,028 23,966,028

2,002,258
402,558
n/a
n/a
1,826,000
4,230,816

2,002,258
n/a
n/a
n/a
n/a
2,002,258

2,283,627
521,486
n/a
n/a
1,921,000
4,726,113

2,283,627
n/a
n/a
n/a
n/a
2,283,627

797,307
367,213
n/a
n/a
1,665,000
2,829,520

797,307
n/a
n/a
n/a
n/a
797,307

2,002,258
351,922
n/a
n/a
1,596,000
3,950,180

2,002,258
n/a
n/a
n/a
n/a
2,002,258

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a 7,579,308
23,578
n/a
10,000
n/a
n/a
n/a
n/a 7,612,886

n/a
n/a
n/a 1,928,247
18,566
n/a
10,000
n/a
n/a
n/a
n/a 1,956,813

n/a
n/a
n/a 2,143,274
10,099
n/a
n/a
10,000
n/a
n/a
n/a 2,163,374

n/a
n/a
n/a 1,758,944
19,235
n/a
10,000
n/a
n/a
n/a
n/a 1,788,179

n/a
n/a
n/a 1,685,700
19,235
n/a
10,000
n/a
n/a
n/a
n/a 1,714,934

Involuntary
With
Cause
($)

Change  in
Control
($)

n/a 24,217,554
7,579,308
n/a
23,578
n/a
10,000
n/a
n/a
n/a
n/a 31,830,440

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

2,300,541
1,928,247
18,566
10,000
n/a
4,257,354

2,669,491
2,143,274
10,099
10,000
n/a
4,832,864

1,038,321
1,758,944
19,235
10,000
n/a
2,826,500

2,300,541
1,685,700
19,235
10,000
n/a
4,015,475

(1) None  of the named executive officers were eligible for retirement on January 30, 2015.

(2) Calculated as the combined Dollar General and employee cost of healthcare for the benefit option selected by Mr. Dreiling

for 2015.

(3) Estimated based on information provided by our outplacement services provider.

50

Compensation Committee Interlocks and Insider Participation

Each  of Messrs. Bryant and Rhodes and  Ms. Fili-Krushel was a  member  of  our  Compensation
Committee during 2014. None of these  persons was at  any time during 2014 an  officer or employee  of
Dollar General or any of our subsidiaries or an  officer of Dollar  General or  any of our subsidiaries at
any time prior to 2014.

Compensation Risk Considerations

In March 2015, our Compensation Committee, with input from its compensation  consultant

and management, reviewed our compensation policies and practices for all employees,  including
executive officers, to assess the risks that may  arise from our  compensation programs. The assessment
included a review of our compensation  programs for certain design  features which  could  potentially
encourage excessive risk-taking or otherwise  generate risk to Dollar  General. As a result of that
assessment, the Compensation Committee concluded,  after considering the degree to which  identified
risk-aggravating factors were offset by risk-mitigating factors, that the net  risks created  by  our overall
compensation program were not reasonably  likely to have a material adverse effect on Dollar General.

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51

SECURITY  OWNERSHIP

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For purposes of the tables below, a person is a  ‘‘beneficial owner’’ of a security over which that

person has or shares voting or investment  power or  which  that person has the  right to acquire
beneficial ownership within 60 days.  Unless  otherwise noted, to our  knowledge these persons have  sole
voting and investment power over the  shares listed. Percentage computations are  based on 303,703,702
shares of our common stock outstanding as of  March 19, 2015.

Security Ownership of Certain Beneficial  Owners

The following table shows the amount of our  common  stock beneficially  owned as  of March 19,

2015 by those known by us to beneficially own more  than 5% of our  common  stock.

Name and Address of Beneficial Owner

Amount and Nature of
Beneficial  Ownership

Percent of Class

BlackRock, Inc.(1)
The Vanguard Group(2)
Soroban Capital GP, LLC(3)
GIC Private Limited(4)

22,888,347
19,203,111
18,330,295
15,221,181

7.5%
6.3%
6.0%
5.0%

(1) BlackRock, Inc., through various subsidiaries, has sole power to vote or direct the vote of 18,553,804 shares, sole power to

dispose  of or to direct the disposition of 22,887,826 shares,  and  shared  power to dispose of or to direct the disposition of
521 shares. The address of BlackRock, Inc. is 55 East 52nd  Street,  New York, New York 10022. All information is based
solely on  Statement on Schedule 13G filed on February 2, 2015.

(2) The Vanguard Group has sole power to vote or direct the vote  over 526,722 shares, sole power to dispose of or to direct
the disposition of 18,708,277 shares, and shared  power to dispose or  to  direct the disposition of 494,834 shares. Vanguard
Fiduciary Trust Company, a wholly owned subsidiary  of The Vanguard  Group, Inc., is the beneficial owner of 411,534 shares
as a result of its serving as investment manager of  collective trust accounts, and Vanguard Investments Australia, Ltd., a
wholly-owned subsidiary of The Vanguard Group, Inc., is the beneficial owner of 198,488 shares as a result of its serving  as
investment manager of Australian investment offerings.  The address of The Vanguard Group is 100 Vanguard Blvd,
Malvern, Pennsylvania 19355. All information is  based solely on Amendment No. 1 to Statement on Schedule 13G filed on
February 10, 2015.

(3)

Soroban  Capital GP LLC, Soroban Capital Partners LP, Soroban Capital Partners GP LLC and Eric W. Mandelblatt share
the power  to vote or to direct the voting of and  the power to dispose  or to direct the disposition of 18,330,295 shares, and
Soroban Master Fund LP shares the power to vote or  to  direct  the voting of and the power to dispose or to direct the
disposition of 14,950,373 shares. The address for  Soroban Capital  GP LLC, Soroban Capital Partners LP, Soroban Capital
Partners GP LLC and Mr. Mandelblatt is 444 Madison Avenue, 21st Floor, New York, New York 10022. The address for
Soroban Master Fund LP is Gardenia Court, Suite  3307, 45  Market Street, Camana Bay, Grand Cayman KY1-1103,
Cayman Islands. All information is based solely  on Amendment No. 2 to Statement on Schedule 13G filed on February 17,
2015.

(4) GIC Private Limited (‘‘GIC’’) is a fund manager with two clients—the Government of Singapore (‘‘GoS’’) and the

Monetary  Authority of Singapore (‘‘MAS’’). Under the investment management agreement with GoS, GIC has been given
the sole discretion to exercise the voting rights attached to, and the disposition of, any shares managed on behalf of GoS.
As such, GIC has the sole power to vote and power to dispose of the 11,471,118 securities beneficially owned by it. GIC
shares power to vote and dispose of 3,750,063 securities beneficially  owned by it with MAS. All information is based solely
on Statement on Schedule 13G filed on March 17, 2015.

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Security Ownership of Officers and Directors

The following table shows the amount of our  common  stock beneficially  owned as  of March 19,

2015 by our current directors and named  executive officers individually and by our current directors
and all of our executive officers as a  group. Unless otherwise noted, these persons  may be contacted  at
our  executive offices.

Name of Beneficial Owner

Warren F. Bryant(1)
Michael  M. Calbert(1)
Sandra B. Cochran(1)
Patricia D. Fili-Krushel(1)
Paula A. Price(1)(2)
William C. Rhodes, III(1)(3)
David B. Rickard(1)
Richard W. Dreiling(1)(4)
David M. Tehle(1)
Todd J.  Vasos(1)
David W. D’Arezzo(1)
Gregory A. Sparks(1)
All current directors and executive officers as a  group

(16 persons)(1)(2)(3)

*

Denotes less than 1% of class.

Amount and Nature of Percent of
Beneficial Ownership

Class

18,632
24,632
6,157
6,545
—
29,632
18,823
651,707
37,490
91,934
12,296
60,928

1,242,394

*
*
*
*
—
*
*
*
*
*
*
*

*

(1)

Includes the following number of shares underlying restricted stock units that are or could be settleable within 60 days
of  March 19, 2015 over which the person will  not have voting or investment power until the restricted stock units are
settled: Mr. Bryant (1,017); Mr. Calbert (1,849); and  Mr. Rickard  (2,493). Also includes the following number of shares
subject to options either currently exercisable  or exercisable within 60 days of March 19, 2015 over which the person
will not have voting or investment power until the options  are  exercised: each of Messrs. Bryant, Calbert and Rhodes
(11,035); Ms. Cochran (3,145); Ms. Fili-Krushel (3,031); Mr.  Rickard (10,792); Mr. Dreiling (287,227); Mr. Tehle
(23,186); Mr. Vasos (52,029); Mr. D’Arezzo (9,682); Mr.  Sparks (48,779); and all current directors and executive
officers as a group (672,205). Further includes the following number of shares underlying earned performance share
units that are or could be settleable within 60 days of March 19, 2015 over which the person will not have voting or
investment power until the performance share units  are  settled: Mr. Dreiling (13,092); Messrs. Tehle, Vasos and Sparks
(2,147); and all current directors and executive officers as a  group (27,214). The shares described in this note are
considered outstanding for the purpose of computing the percentage  of outstanding stock owned by each named
person and by the group but not for the purpose of computing the percentage ownership of any other person.

(2) Ms. Price was unable to purchase shares of our common stock pursuant to our share ownership guidelines for

non-employee directors at the time she joined our Board because the trading window under our insider trading policy
was closed.

(3) Mr.  Rhodes shares voting and investment power over  18,597 shares with his spouse, Amy Rhodes, as Trustee of The

Amy Plunkett Rhodes Revocable Living Trust, dated July 25, 2014.

(4)

Includes 163,018 shares of performance-based restricted  stock over  which Mr. Dreiling possesses voting power but will
not possess investment power until such time,  if any,  as such shares  may vest upon achievement of certain performance
targets and other conditions.

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AUDIT COMMITTEE REPORT

The Audit Committee of our Board of Directors  has:

•

•

•

•

reviewed and discussed with management the audited financial statements for the fiscal
year ended January 30, 2015,

discussed with Ernst & Young LLP, our  independent registered  public accounting  firm,  the
matters required to be discussed by the Statement on Auditing  Standards No. 16,
Communication with Audit Committees, as adopted by the Public Company Accounting
Oversight  Board,

received the written disclosures and the  letter from  Ernst &  Young LLP required by
applicable requirements of the Public  Company Accounting  Oversight Board regarding the
independent registered public accounting  firm’s  communications with the Audit Committee
concerning  independence,  and

discussed with Ernst & Young LLP  their  independence  from Dollar General and its
management.

Based on these reviews and discussions, the Audit  Committee unanimously recommended to
the Board of Directors that Dollar General’s audited financial statements  be  included in  the Annual
Report on Form 10-K for the fiscal year ended  January 30, 2015  for filing  with the SEC.

While the Audit Committee has the  responsibilities and  powers  set forth in its  charter, the

Audit Committee does not have the duty  to  plan or conduct audits or to  determine that Dollar
General’s financial statements are complete, accurate,  or in accordance with generally accepted
accounting principles. Dollar General’s management and independent auditor  have this  responsibility.
The Audit Committee also does not have the duty to assure  compliance with  laws  and regulations or
with the policies of the Board of Directors.

This report has been furnished by the members of  the Audit Committee:

• David B. Rickard, Chairman

• Warren F. Bryant

•

•

Sandra B. Cochran

Paula A. Price

The above Audit Committee Report does not constitute soliciting material and should not be

deemed filed or incorporated by reference into any  other Dollar General filing under  the Securities Act of
1933 or  the Securities Exchange Act of 1934, except to the  extent Dollar General specifically incorporates
this report by reference therein.

54

PROPOSAL  2:
RATIFICATION OF APPOINTMENT  OF AUDITORS

Who is  responsible for the selection of  the independent auditor?

The Audit Committee is directly responsible for  the appointment, compensation, retention and

oversight of the independent auditor  that is retained to audit  our financial statements.

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Who has the Audit Committee selected  as the independent  registered public accounting firm?

The Audit Committee has selected Ernst & Young LLP as  our independent auditor  for the

2015 fiscal year. Ernst & Young LLP  has  served  in that capacity  since  October 2001. The Audit
Committee and the Board of Directors believe that the  continued retention  of Ernst &  Young LLP is
in the best interests of Dollar General  and our shareholders.

Will representatives of Ernst & Young  LLP attend the  annual  meeting?

Representatives of Ernst & Young LLP have  been requested and  are  expected to attend the

annual meeting. These representatives will have the  opportunity  to  make a statement if they  so desire
and are expected to be available to respond to appropriate questions.

What does the Board of Directors recommend?

Our Board unanimously recommends  that  you vote FOR the ratification of Ernst &

Young LLP as our independent auditor for the 2015 fiscal year.  The  Audit  Committee is not bound by
a vote either for or against the firm. If  the  shareholders do not ratify this appointment,  our Audit
Committee will consider that result in  selecting our independent auditor in the future.

55

FEES PAID TO AUDITORS

What fees were paid to the independent  auditor in 2014  and  2013?

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The table below lists the aggregate fees for professional audit services  rendered to us by
Ernst & Young LLP for the audit of our  consolidated financial  statements for the past  two fiscal  years
and fees billed for other services rendered by Ernst  &  Young LLP during the past  two fiscal  years:

Service

2014 Aggregate Fees Billed ($) 2013 Aggregate  Fees  Billed  ($)

Audit Fees(1)
Audit-Related Fees(2)
Tax  Fees(3)
All Other Fees(4)

2,071,205
30,000
1,652,136
1,920

2,313,782
30,000
1,503,918
1,920

(1)

2013 fees include fees for services related to a debt offering and  a sale-leaseback transaction, as well as fees for
services related to secondary offerings of  our common stock by certain of our shareholders.

(2)

2014 and 2013 fees include services relating to the employee benefit plan audit.

(3)

2014 and 2013 fees relate primarily to  tax compliance services, which represented $1,547,136 and $1,398,918 in
2014 and 2013, respectively, for work related to work  opportunity  tax credit assistance and foreign sourcing offices’
tax compliance. The remaining tax fees for each year  relate  to  consulting services, including tax advisory services
related to inventory.

(4)

2014 and 2013 fees include a subscription fee to an on-line accounting research tool.

How  does the Audit Committee pre-approve  services provided by  the  independent  auditor?

The Audit Committee pre-approves all audit  and permissible non-audit services provided by

our  independent auditor. Where feasible, the Committee considers and, when appropriate,
pre-approves services at regularly scheduled meetings  after disclosure by management  and the
independent auditor of the nature of  the proposed services, the estimated fees (when  available), and
their opinions that the services will not impair  the independence of the independent auditor. The
Committee’s chairman (or any Committee member if the chairman is unavailable) may  pre-approve
such services in between Committee meetings, and must  report to the Committee at  its next meeting
with respect to all services so pre-approved. The  Committee pre-approved 100%  of the services
provided by Ernst & Young LLP during  2014 and  2013.

56

SECTION 16(a) BENEFICIAL  OWNERSHIP
REPORTING COMPLIANCE

The U.S. securities laws require our executive officers,  directors, and greater than 10%
shareholders to file reports of ownership and changes in  ownership  on  Forms 3, 4 and 5 with the SEC.
Based solely upon a review of these  reports furnished to us during  and  with respect to 2014,  or written
representations that no Form 5 reports  were required,  we believe that  each of those persons filed, on  a
timely basis, the reports required by  Section 16(a) of the Exchange  Act,  except that Ms.  Taylor filed 1
late Form 4 to report 1 acquisition of  performance-based stock options to purchase shares  of Dollar
General common stock resulting from the  achievement  of certain financial performance targets.

P
r
o
x
y

SHAREHOLDER  PROPOSALS
FOR 2016 ANNUAL MEETING

To be considered for inclusion in our proxy materials relating to the 2016  annual meeting of

shareholders, eligible shareholders must  submit  proposals that comply with relevant SEC regulations no
later than December 4, 2015. To introduce  other new business at the 2016 annual meeting,  you must
provide written notice to us no earlier than the close  of business on January 28, 2016  and no later  than
the close of business on February 27, 2016,  and comply with the advance notice provisions of our
Bylaws. If we are not notified of a shareholder proposal by February 27, 2016, then the proxies held by
our  management may provide the discretion to vote against  such shareholder  proposal even though  the
proposal is not discussed in our proxy materials  sent in connection  with the  2016 annual  meeting of
shareholders.

Shareholder proposals should be mailed to Corporate Secretary, Dollar  General Corporation,

100 Mission Ridge, Goodlettsville, Tennessee 37072. Shareholder proposals that are not included  in our
proxy materials will not be considered  at any annual meeting of  shareholders unless such proposals
have complied with the requirements of  our Bylaws.

57

10-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington,  D.C. 20549
FORM 10-K
ANNUAL REPORT PURSUANT TO SECTION  13 OR 15(d)  OF THE
SECURITIES EXCHANGE ACT OF 1934

For the fiscal year  ended January  30,  2015

Commission file number: 001-11421
DOLLAR GENERAL CORPORATION
(Exact name of registrant as specified  in its  charter)

TENNESSEE
(State or other jurisdiction  of
incorporation or organization)

61-0502302
(I.R.S.  Employer
Identification No.)

100 MISSION RIDGE
GOODLETTSVILLE, TN 37072
(Address of principal  executive  offices,  zip code)

(615)  855-4000
Registrant’s telephone number, including  area code:

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Securities registered pursuant to Section 12(b) of  the  Act:

Title of each class

Name  of the exchange on which registered

Common Stock, par value $0.875 per share

New  York Stock  Exchange

Securities registered pursuant to Section 12(g)  of  the  Act:  None

Indicate by check mark if the registrant is a  well-known  seasoned issuer, as  defined in  Rule 405  of  the Securities

Act. Yes (cid:3) No (cid:4)

Indicate by check mark if the registrant is not required to file reports pursuant  to  Section 13  or  15(d)  of the

Act. Yes (cid:4) No (cid:3)

Indicate by check mark whether the registrant (1) has  filed  all reports  required to be filed by Section  13  or  15(d)  of

the Securities Exchange Act of 1934 during the  preceding  12 months (or for such  shorter  period  that  the  registrant was
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  (cid:3) No (cid:4)

Indicate by check mark whether the registrant has  submitted electronically and  posted  on its corporate  Web site, if
any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the
preceding 12 months (or for such shorter period that  the  registrant  was required  to  submit  and post  such
files). Yes  (cid:3) No (cid:4)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained

herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  (cid:4)

Indicate by check mark whether the registrant is  a  large accelerated filer, an accelerated filer, a non-accelerated
filer, or a smaller reporting company. See the definitions of ‘‘large accelerated filer,’’ ‘‘accelerated filer’’ and ‘‘smaller
reporting company’’ in Rule 12b-2 of the Exchange Act.
Large accelerated filer  (cid:3)

Non-accelerated filer  (cid:4)

Accelerated filer (cid:4)

Smaller reporting  company (cid:4)

Indicate by check mark whether the registrant is  a  shell  company  (as  defined  in Rule  12b-2  of the Exchange

Act). Yes (cid:4) No (cid:3)

The aggregate fair market value of the registrant’s  common stock outstanding  and  held  by  non-affiliates  as of

August 1, 2014 was $16.89 billion calculated using the  closing  market price  of  our  common  stock as  reported  on the
NYSE on such date ($55.77). For this purpose, directors, executive officers and greater than 10% record shareholders
are considered the  affiliates  of the  registrant.

The registrant had 303,415,449 shares of common stock outstanding as of March 12, 2015.

DOCUMENTS INCORPORATED BY REFERENCE

Certain of the information required in Part III of this Form 10-K is incorporated by reference to the Registrant’s

definitive proxy statement to be filed for the Annual Meeting of Shareholders to be held on May 27, 2015.

1
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General

INTRODUCTION

This report contains references to years 2015, 2014, 2013, 2012,  2011, and 2010, which  represent
fiscal years ending or ended January 29,  2016, January 30,  2015, January 31, 2014, February 1, 2013,
February 3, 2012, and January 28, 2011, respectively. Our  fiscal year  ends on the Friday  closest  to
January 31, and each of the years listed  will  be  or were  52-week years, with the exception of 2011
which  consisted of 53 weeks. All of the  discussion and analysis in this report should be read with, and
is qualified in its entirety by, the Consolidated Financial Statements and related  notes.

Solely for convenience, our trademarks  and  tradenames  may appear in  this  report without  the (cid:5) or

TM symbol which is not intended to indicate that we  will  not  assert,  to  the fullest extent under
applicable law, our rights or the right to these trademarks  and tradenames.

Cautionary Disclosure Regarding Forward-Looking  Statements

We  include ‘‘forward-looking statements’’ within the meaning  of  the federal securities  laws
throughout this report, particularly under  the headings ‘‘Business,’’  ‘‘Management’s Discussion and
Analysis of Financial Condition and Results of Operations,’’ and ‘‘Note  8—Commitments and
Contingencies,’’ among others. You can  identify these statements because  they are  not  limited to
historical fact or they use words such  as ‘‘may,’’ ‘‘will,’’  ‘‘should,’’ ‘‘could,’’ ‘‘believe,’’  ‘‘anticipate,’’
‘‘project,’’ ‘‘plan,’’ ‘‘expect,’’ ‘‘estimate,’’ ‘‘forecast,’’  ‘‘goal,’’ ‘‘potential,’’ ‘‘opportunity,’’  ‘‘intend,’’ ‘‘will
likely result,’’ or ‘‘will continue’’ and similar  expressions that concern  our  strategy, plans, intentions or
beliefs about future occurrences or results.  For example,  all statements relating to our estimated and
projected expenditures, cash flows, results of operations,  financial condition and  liquidity; our plans,
objectives and expectations for future operations, growth or initiatives; or the expected outcome or
effect of legislative or regulatory changes or  initiatives, pending  or threatened litigation or audits are
forward-looking  statements.

All forward-looking statements are subject to risks and uncertainties that  may change at any  time,

so our actual results may differ materially  from those that we expected. We derive many of these
statements from our operating budgets  and  forecasts, which  are based on many detailed assumptions
that we believe are reasonable. However, it is  very difficult to predict the  effect of known factors, and
we cannot anticipate all factors that  could affect our actual results.

Important factors that could cause actual results to differ  materially from  the expectations

expressed in our forward-looking statements are  disclosed under ‘‘Risk Factors’’  in Part I, Item 1A and
elsewhere in this document (including,  without limitation, in conjunction with  the forward-looking
statements themselves and under the  heading ‘‘Critical Accounting  Policies and  Estimates’’).  All
forward-looking statements are qualified in their entirety  by these  and other cautionary statements that
we make from time to time in our other  SEC filings and  public  communications. You  should evaluate
such statements in the context of these risks and uncertainties.  These factors may  not  contain all of the
factors that are important to you. We  cannot assure  you that  we will realize  the results or  developments
we anticipate or, even if substantially realized, that they will  result in the  consequences or  affect us in
the way  we expect. Forward-looking statements are made only as of the date  hereof. We undertake no
obligation to publicly update or revise any forward-looking statement as a  result of new information,
future events or otherwise, except as otherwise required by law.

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ITEM 1. BUSINESS

General

PART I

We  are the largest discount retailer in the  United States by number of stores,  with 11,879 stores
located in 43 states as of February 27, 2015, primarily in  the southern, southwestern, midwestern  and
eastern United States. We offer a broad selection of merchandise, including  consumables, seasonal,
home products and apparel. Our merchandise includes high  quality national brands  from leading
manufacturers, as well as comparable quality private brand selections with  prices at  substantial
discounts to national brands. We offer  our merchandise  at everyday low prices (typically $10 or less)
through our convenient small-box locations, with selling  space averaging approximately 7,400  square
feet.

Our History

J.L. Turner founded our Company in  1939 as J.L. Turner and Son,  Wholesale. We were
incorporated as a Kentucky corporation under  the name J.L. Turner & Son,  Inc. in 1955,  when we
opened our first Dollar General store.  We changed  our  name to Dollar General Corporation  in 1968
and reincorporated in 1998 as a Tennessee  corporation. Our common stock was  publicly traded  from
1968 until July 2007, when we merged with an  entity controlled  by investment funds affiliated with
Kohlberg Kravis Roberts & Co. L.P.,  or  KKR. In November  2009 our  common stock again became
publicly traded, and in December 2013  the entity controlled by investment funds affiliated with KKR
sold its remaining shares of our common  stock.

Our Business Model

Our long history of profitable growth is founded  on a  commitment to a  relatively simple business

model: providing a broad base of customers with their basic everyday and household needs,
supplemented with a variety of general  merchandise items, at  everyday low prices  in conveniently
located, small-box stores. We continually  evaluate the  needs and demands of  our customers and modify
our  merchandise selections and pricing  accordingly, while remaining focused  on increasing profitability
and returns for our shareholders.

In fiscal  year 2014, we achieved our 25th consecutive year of same-store sales growth. This growth,

regardless of economic conditions, suggests that we  have a  less cyclical  business model than most
retailers and, we believe, is a result of our compelling value and convenience proposition.

Compelling Value and Convenience Proposition. Our ability to deliver highly competitive prices on
national brand and quality private brand products in  convenient  locations and our easy ‘‘in  and out’’
shopping format create a compelling shopping  experience  that distinguishes us  from other discount
retailers as well as convenience, drug and grocery retailers. Our slogan  ‘‘Save time. Save money. Every
day!’’ summarizes our appeal to customers. We believe our  ability  to  effectively deliver both value and
convenience allows us to succeed in small  markets  with limited shopping alternatives, as well  as to
profitably coexist alongside larger retailers in  more competitive markets. Our  value and convenience
proposition is evidenced by the following attributes  of our business  model:

• Convenient  Locations. Our stores are conveniently located in  a variety  of rural, suburban and

urban communities, currently with approximately 70%  serving communities with populations  of
fewer than 20,000. In more densely populated areas, our small-box stores typically  serve the
closely surrounding neighborhoods. The majority of our customers live within  three to five miles,
or a 10-minute drive, of our stores.  Our close  proximity to customers  drives customer loyalty  and
trip  frequency and makes us an attractive alternative to large  discount and other large-box  retail

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and grocery stores which are often located farther away. Our  low-cost economic  model  enables
us to serve many areas with fewer than 1,500 households.

• Time-Saving Shopping Experience. We also provide customers with a highly  convenient shopping
experience. Our stores’ smaller size allows us to locate parking near  the front entrance.  Our
product offering includes most necessities, such as  basic  packaged and refrigerated food and
dairy products, cleaning supplies, paper products, health and beauty care  items,  greeting cards,
basic apparel, housewares, hardware and automotive supplies, among others.  Our convenient
hours and broad merchandise offering  allow  our customers  to  fulfill their routine shopping
requirements and minimize their need to shop elsewhere.

• Everyday Low Prices on Quality Merchandise. Our research indicates that we offer  a price

advantage over most food and drug retailers and that our prices are highly competitive with  even
the largest discount retailers. As such, we believe our emphasis on affordability  continues to
resonate with our customers, propelling growth  in sales, unit share, and dollar share  as indicated
in syndicated market share gains. Our  ability to offer everyday  low prices on quality  merchandise
is supported by our low-cost operating structure and our strategy to maintain a limited number
of stock keeping units (‘‘SKUs’’) per category, which we  believe helps us maintain strong
purchasing power. Most items are priced  at $10  or less,  with approximately 25%  at $1  or less.
We  offer quality nationally advertised brands at  these everyday low prices in  addition  to  offering
our  own comparable quality private brands at value  prices.

Substantial Growth Opportunities. We believe we have substantial long-term growth potential in  the

U.S. We have identified significant opportunities  to  add  new  stores  in both existing  and new markets.
In addition, we have opportunities to relocate or remodel locations within our existing  store base to
better serve our customers.

Our attractive store economics, including  a relatively low initial  investment and simple, low cost
operating model have allowed us to grow  our  store base to current  levels and provide us significant
opportunities to continue our profitable store growth  strategy.

Our Operating Priorities

We  believe we continue to have significant opportunities to drive profitable growth by continuing

to expand upon our simple business model,  which is  largely focused on serving the  needs  of  low and
fixed income consumers, segments of  the  U.S.  population that  have continued to grow over the past
several years. We believe our four key operating priorities are critical to the  long-term growth and
profitability of our company. These priorities  are 1) drive productive sales growth; 2) enhance  our  gross
profit rate; 3) leverage process improvements and  information  technology to reduce  costs;  and
4) strengthen and expand Dollar General’s culture of serving others.

Drive Productive Sales Growth. We believe our customer-driven merchandise mix and attractive
value proposition, combined with the impact of our remodeled and relocated stores  provide a strong
basis for increased same-store sales. On  a  comparable 52-week basis, our  same-store  sales increased
2.8% in 2014, 3.3% in 2013 and 4.7%  in 2012. Our  average net sales per  square foot, based on total
stores, increased to $223 in 2014 from  $220 in 2013  and  $216  in 2012.

In 2014 we continued to innovate in our ongoing pursuit to maximize  the sales productivity of our

stores, experiencing continued success  of  our 2013  introduction of tobacco  products with positive
comparable same-store sales after the anniversary. Among other initiatives, we further expanded our
perishables offerings to meet the needs of our  customer and renewed our focus on $1 to $5  items, with
more than 75% of our SKUs at 2014 year-end  priced  at $5 or less. Selling tobacco products  and
perishables drives more frequent shopping trips by our existing  customers and attracts new customers
by making our stores more relevant to a  broader  customer base. We believe we have opportunities to

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increase our store productivity in 2015  through continued improvements in store  space utilization,
pricing and markdown optimization and additional  merchandising initiatives,  such as  furthering the
successful launch of our DG Digital Coupons  program, which allows our customers to access  digital
coupons via the internet, smartphones  and similar devices.

Our new store expansion strategy also is  a critical element  of  our priority to drive  productive sales

growth. We have confidence in our real  estate disciplines and in  our ability  to  identify, open and
operate successful new stores. In 2014,  we opened  700 new  stores and increased our selling  square
footage by over 6%. We invest significant time and  energy into analyzing  new store opportunities. Our
site selection technology affirms our  confidence in our ability  to  accelerate the expansion of our store
base in 2016. In 2015, we plan to open  730 new stores and increase our square footage by 6% as we
continue to expand in our core markets  as well  as newer states. We also plan to continue  to  remodel
stores to update our appearance and relocate stores to increase square footage, where needed, improve
visibility and accessibility or to obtain  more attractive lease terms.

Enhance Our Gross Profit Rate. Another key component of our growth strategy is  enhancing our

gross  profit rate.

We  remain committed to an everyday low price  (‘‘EDLP’’)  strategy that our customers can depend

on. To strengthen our adherence to this  strategy  and still maximize gross  profit, we utilize various
pricing and merchandising options, including limited zone  pricing,  markdown optimization strategies
and changes to our product selection,  such as alternate national  brands  and private brands,  which
generally have higher gross profit rates. A successful first full year of  offering tobacco products and  our
continued expansion of perishable food  items  contributed significantly to increases  in sales and  gross
profit dollars during 2014, although,  as expected,  at a  lower gross  profit  rate as  a percentage of  sales.
Importantly, we believe these categories are instrumental to attaining our goals  of  driving  more
frequent shopping trips, higher average ticket,  and attracting new customers. We believe our  initiatives
to improve inventory shrinkage are having an impact, with our inventory shrinkage rate as a  percent to
sales leveling off in 2014 compared to  2013. In addition, we  maintain an ongoing focus  on reducing
transportation and distribution costs as  well as efforts  to  minimize inventory damages.

Over the long term, we will continue  our efforts to reduce product costs through shrink reduction,

further expansion of our private brands,  foreign sourcing,  the use  of  online  procurement auctions and
incremental distribution and transportation  efficiencies.  We  also plan  to  continue to refine  our  product
selection to meet our customers’ needs in our home, apparel and  seasonal categories, which generally
have higher gross profit rates than consumables.

Leverage Process Improvements and Information Technology to  Reduce Costs. As part of our ongoing
efforts to improve our cost structure  and  enhance efficiencies  throughout  the organization, in 2014 we
made further progress in simplifying  our store processes. This progress contributed to a  reduction in
store labor as a percentage of sales. In addition, we realized cost  savings  from  our centralized
procurement initiative and other expense reduction efforts.  In  2015, we expect to achieve further
savings from our mining for cost reduction initiatives and will remain focused on  controlling  those
expenses that are within our control.  Factors primarily related to our cash incentive compensation plan
caused certain expenses in 2014 to be higher than in 2013, as explained  in further detail in
Management’s Discussion and Analysis of Financial  Condition and Results  of  Operations contained  in
Part II, Item 7 of this report.

Strengthen and Expand Our Culture of Serving Others. The mission of ‘‘Serving Others’’ has been
key to the culture of Dollar General for  many  years  and  we recognize  the importance of this mission  to
our  long-term success. For customers  this means helping them ‘‘Save time. Save money. Every day!’’ by
providing clean, well-stocked stores with  quality  products at low  prices. For employees,  this  means
creating an environment that attracts and  retains key employees throughout the  organization. For the

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public, this means giving back to our store communities through our charitable and other efforts.  For
shareholders, this means meeting their  expectations of an efficiently and profitably  run organization
that operates with compassion and integrity.

Our Merchandise

We  offer a focused assortment of everyday  necessities,  which drive frequent customer visits, and
key items in a broad range of general  merchandise categories. Our product assortment provides the
opportunity for our customers to address  most  of their basic shopping needs with one trip. We sell
high-quality national brands from leading manufacturers such as Procter  &  Gamble, PepsiCo,
Coca-Cola, Nestle, General Mills, Unilever, Kimberly Clark, Kellogg’s and Nabisco, which are typically
found at higher retail prices elsewhere. Additionally,  our private brand consumables offer  even  greater
value with options to purchase value  items  and national brand equivalent products at substantial
discounts to the national brand.

Our stores generally offer approximately  11,000 total SKUs per store; however, the  number of

SKUs in a given store can vary based upon the store’s size, geographic  location, merchandising
initiatives, seasonality, and other factors. Most of our  products are  priced  at $10  or less, with
approximately 25% at $1 or less and  over  75%  at $5  or less. We separate  our merchandise into four
categories: 1) consumables; 2) seasonal; 3) home  products;  and  4) apparel.

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Consumables is our largest category and includes  paper and cleaning products  (such  as paper

towels,  bath tissue, paper dinnerware,  trash and storage bags, laundry  and other home cleaning
supplies); packaged food (such as cereals,  canned soups and  vegetables,  condiments,  spices,  sugar and
flour); perishables (such as milk, eggs,  bread,  frozen  meals, beer and wine); snacks (including candy,
cookies, crackers, salty snacks and carbonated beverages);  health  and beauty (including
over-the-counter medicines and personal care  products, such as soap, body wash, shampoo, dental
hygiene and foot care products); pet  (including pet supplies and pet food); and tobacco products.

Seasonal products include decorations, toys,  batteries, small electronics, greeting cards, stationery,

prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies.

Home products includes kitchen supplies, cookware, small  appliances, light bulbs,  storage

containers, frames, candles, craft supplies  and kitchen, bed and  bath soft goods.

Apparel includes casual everyday apparel for infants, toddlers, girls, boys, women and men, as  well

as socks, underwear, disposable diapers, shoes and accessories.

The percentage of net sales of each of our four categories of merchandise  for the  fiscal  years

indicated below was as follows:

Consumables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Seasonal
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Home products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

75.7% 75.2% 73.9%
12.4% 12.9% 13.6%
6.4% 6.4% 6.6%
5.5% 5.5% 5.9%

2014

2013

2012

Our seasonal and home products categories typically  account for the highest gross profit  margins,

and the consumables category typically accounts  for the lowest gross profit margin.

The Dollar General Store

The typical Dollar General store has, on average, approximately 7,400 square  feet of selling  space
and is typically operated by a store manager, one or more assistant store managers, and  three or more
sales associates. Approximately 68%  of our stores are in freestanding  buildings and 32% are  in strip

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shopping centers. Most of our customers live  within three  to five miles, or a  10 minute drive, of our
stores.

Our typical store features a low cost, no frills building  with limited maintenance  capital, low
operating costs, and a focused merchandise offering within a  broad range  of categories, allowing us to
deliver low retail prices while generating strong  cash flows  and investment returns.  Our initial capital
investment in new stores and relocations varies depending on the  lease structure  or ownership as well
as the size and location of the store and  the number of coolers  appropriate for the location.

We  generally have had good success in  locating suitable  store sites in  the past, and we  believe that

there is ample opportunity for new store growth in existing  and new markets. In addition, we  believe
we have significant opportunities available for our  relocation and remodel programs.

Our store growth over the past three years is summarized in the  following  table:

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Year

2012 . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . .

Stores at
Beginning
of  Year

9,937
10,506
11,132

Stores
Opened

Stores
Closed

Net
Store
Increase

Stores  at
End of Year

625
650
700

56
24
43

569
626
657

10,506
11,132
11,789

Our Customers

Our customers seek value and convenience. Depending on  their financial  situation  and geographic
proximity, customers’ reliance on Dollar General varies from  using Dollar  General for fill-in  shopping,
to making periodic trips to stock up on  household items,  to making weekly or  more frequent trips to
meet most essential needs. We generally locate  our stores  and plan our merchandise selections to best
serve the needs of our core customers,  the low and fixed income households often underserved by
other retailers, and we are focused on  helping them  make the  most of  their spending dollars. At the
same time, however, loyal Dollar General  shoppers from a  wide range of income brackets and life
stages appreciate our quality merchandise as  well as  our attractive value and  convenience proposition.

To attract new and retain existing customers, we continue to focus on product  quality, product
selection, in-stock levels, pricing, targeted advertising,  store standards, convenient site locations, and  a
pleasant overall customer experience.

Our Suppliers

We  purchase merchandise from a wide variety of suppliers and maintain direct buying  relationships

with many producers of national brand merchandise, such as  Procter & Gamble, PepsiCo, Coca-Cola,
Nestle, General Mills, Unilever, Kimberly Clark, Kellogg’s  and  Nabisco. Despite our broad offering,  we
maintain only a limited number of SKUs  per category, giving us a pricing advantage in dealing  with our
suppliers. Our largest and second largest  suppliers  each accounted for approximately 7% of  our
purchases in 2014. Our private brands  come  from a diversified supplier base. We directly imported
approximately $770 million or 6% of  our  purchases at cost (9% of our  purchases based on their retail
value) in 2014. Our vendor arrangements generally provide  for payment for  such merchandise in U.S.
dollars.

We  have consistently managed to obtain sufficient quantities of core merchandise and believe  that,

if one or  more of our current sources  of supply became unavailable,  we  would generally be able  to
obtain alternative sources without experiencing a  substantial disruption  of  our  business.  However, such
alternative sources could increase our  merchandise costs or reduce the quality  of  our  merchandise, and
an inability to obtain alternative sources  could adversely  affect our sales.

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Distribution and Transportation

Our stores are currently supported by twelve distribution  centers located  strategically throughout
our  geographic footprint. We have also broken  ground on  our 13th distribution center in San Antonio,
Texas which we expect to be operational by the end of  2015. We lease additional temporary warehouse
space as necessary to support our distribution needs. Over  the  past  few years we  have made  significant
investments in facilities, technological  improvements and upgrades, and we  continue to improve work
processes, all of which increase our efficiency and ability  to support our merchandising and  operations
initiatives as well as our new store growth.  We continually analyze and rebalance the network  to  ensure
that it remains efficient and provides the  service our stores require. See ‘‘—Properties’’ for  additional
information pertaining to our distribution  centers.

Most of our merchandise flows through  our  distribution centers  and is delivered  to  our  stores by
third-party trucking firms, utilizing our trailers. During 2014, the entire  trucking industry experienced
driver capacity issues and these shortages affected our transportation costs. Further, our agreements
with trucking firms are based on estimated costs of diesel  fuel, with the difference  in estimated and
current market fuel costs passed through to us. In late 2014, we began to see a  decline in global  oil
prices which had a corresponding effect  on the price of diesel  fuel. The costs of diesel fuel are
significantly influenced by international,  political  and  economic circumstances. If  fuel  price increases
were to occur for any reason, including fuel supply shortages  or unusual price  volatility,  the resulting
higher  fuel prices could materially increase our transportation costs.

Seasonality

Our business is seasonal to a certain  extent.  Generally, our highest sales volume  occurs in  the
fourth quarter, which includes the Christmas selling season, and the lowest  occurs in  the first quarter.
In addition, our quarterly results can be affected  by  the timing of certain  holidays, the timing  of  new
store openings and store closings, the  amount of sales contributed by new and  existing stores, as well as
financial transactions such as stock repurchases.  We  typically  purchase  substantial amounts of  inventory
in the third quarter and incur higher  shipping and payroll  costs in  anticipation of increased sales
activity during the fourth quarter. In addition, we carry merchandise during our fourth  quarter  that  we
do not carry during the rest of the year,  such  as gift sets,  holiday decorations, certain  baking  items, and
a broader assortment of toys and candy.

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The following table reflects the seasonality of  net sales, gross profit, and net income by quarter for

each  of the quarters of our three most recent fiscal years. Each of the quarters reflected below were
comprised of 13 weeks.

(in millions)

1st Quarter

2nd Quarter

3rd Quarter

4th Quarter

Year Ended January 30, 2015
Net sales . . . . . . . . . . . . . . . . . . . .
Gross profit
. . . . . . . . . . . . . . . . .
Net income(a) . . . . . . . . . . . . . . . .

Year Ended January 31, 2014
Net sales . . . . . . . . . . . . . . . . . . . .
Gross profit
. . . . . . . . . . . . . . . . .
Net income(b) . . . . . . . . . . . . . . . .

Year Ended February 1, 2013
Net sales . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
Gross profit
Net income(c) . . . . . . . . . . . . . . . .

$4,522.1
1,357.7
222.4

$4,724.0
1,455.6
251.3

$4,724.4
1,423.7
236.3

$4,939.1
1,565.4
355.4

$4,233.7
1,295.1
220.1

$4,394.7
1,377.3
245.5

$4,381.8
1,328.5
237.4

$4,493.9
1,434.8
322.2

$3,901.2
1,228.3
213.4

$3,948.7
1,263.2
214.1

$3,964.6
1,226.1
207.7

$4,207.6
1,367.8
317.4

(a) Includes expenses, net of income taxes,  of  $7.4 million and $1.3 million, respectively,
related to an attempted business acquisition in  the third  and fourth quarters  of 2014.

(b) Includes expenses, net of income taxes,  of  $11.5 million related to the termination of

credit facilities in the first quarter of  2013.

(c)

Includes expenses, net of income taxes,  of  $17.7 million related to the redemption of
long-term obligations in the second quarter of 2012.

Our Competition

We  operate in the basic discount consumer goods market, which  is highly competitive with  respect

to price, store location, merchandise  quality,  assortment and presentation, in-stock consistency, and
customer service. We compete with discount stores and with many other  retailers, including  mass
merchandise, warehouse club, grocery, drug, convenience, variety and other specialty stores.  These
other retail companies operate stores in many of the areas where  we  operate, and many of  them
engage in extensive advertising and marketing efforts.  Our direct competitors include Family  Dollar,
Dollar Tree, Fred’s, 99 Cents Only and  various local, independent  operators, as  well as Walmart, Target,
Kroger, Aldi, Walgreens, CVS, and Rite  Aid, among others. Certain of our competitors have greater
financial, distribution, marketing and other resources than we do.

We  differentiate ourselves from other forms of  retailing by offering consistently low prices  in a
convenient, small-store format. We believe that  our prices are  competitive  due  in part  to  our  low cost
operating structure and the relatively limited assortment of products  offered. Purchasing  large volumes
of merchandise within our focused assortment in each  merchandise category allows us to keep  our
average costs low, contributing to our ability to offer competitive  everyday low  prices to our customers.
See ‘‘—Our Business Model’’ above for further discussion of our competitive situation.

Our Employees

As of February 27, 2015, we employed approximately 105,500 full-time  and  part-time employees,

including divisional and regional managers, district managers,  store managers, other store personnel
and distribution center and administrative  personnel. We have increasingly  focused on  recruiting,
training, motivating and retaining employees,  and we believe  that the quality, performance and morale

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of our employees have increased as a  result.  We  currently  are not a party to any  collective  bargaining
agreements.

Our Trademarks

We  own marks that are registered with the United States  Patent and Trademark  Office and  are

protected under applicable intellectual property laws, including without limitation the  trademarks
Dollar General(cid:5), Dollar General Market(cid:5), Clover Valley(cid:5), DG(cid:5), DG Deals(cid:5), Forever Pals(cid:5),
I*Magine(cid:5), OT Sport(cid:5), Smart & Simple(cid:5), trueliving(cid:5), Sweet Smiles(cid:5), Open Trails(cid:5), Bobbie Brooks(cid:5),
Comfort  Bay(cid:5), Holiday Style(cid:5), and Ever PetTM along with variations and formatives of these
trademarks as well as certain other trademarks. We  attempt to obtain registration  of  our  trademarks
whenever practicable and to pursue vigorously  any  infringement of those  marks. Our  trademark
registrations have various expiration  dates;  however, assuming that the trademark registrations  are
properly renewed, they have a perpetual  duration.

We  also hold an exclusive license to  the Rexall brand through March 5, 2020.

Available  Information

Our Internet website address is www.dollargeneral.com. We file with or furnish to the  Securities
and Exchange Commission (the ‘‘SEC’’) annual reports on  Form  10-K, quarterly reports  on Form 10-Q,
current reports on Form 8-K, and amendments  to  those reports, proxy statements and  annual reports  to
shareholders, and, from time to time, registration statements and other documents.  These documents
are available free of charge to investors  on or through the Investor Information section of our website
as soon as reasonably practicable after we  electronically file them with  or furnish them to the SEC. In
addition, the public may read and copy any of the  materials we file with the  SEC at  the SEC’s Public
Reference Room at 100 F Street, NE, Washington DC 20549. The  public may obtain information  on
the operation of the Public Reference  Room by calling the  SEC at 1-800-SEC-0330. The SEC
maintains an internet site that contains reports, proxy  and  information statements and other
information regarding issuers, such as  Dollar General, that  file electronically  with the SEC. The address
of that website is http://www.sec.gov.

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ITEM 1A. RISK FACTORS

You should carefully consider the risks described  below  and the  other information  contained in this

report and other filings that we make  from time  to  time with the SEC, including our consolidated
financial statements and accompanying  notes.  Any  of the following risks could materially and adversely
affect our business, financial condition, results of operations or liquidity. These risks are not the  only
risks we  face. Our business, financial  condition,  results of operations  or  liquidity could also be adversely
affected by additional factors that apply to all companies generally or by risks not currently  known  to
us or that we currently view to be immaterial.  We can provide  no assurance and  make no
representation that our risk mitigation  efforts, although we believe they are reasonable, will be
successful.

Current  economic conditions and other economic factors may adversely affect  our financial performance
and other aspects of our business by negatively impacting our customers’ disposable income  or discretionary
spending, increasing our costs of goods  sold and  selling,  general and administrative expenses,  and  adversely
affecting our sales or profitability.

We  believe many of our customers have fixed or low  incomes  and generally have limited
discretionary spending dollars. Any factor  that could adversely affect  that disposable income would
decrease our customers’ spending and could cause our customers  to  shift their spending to products
other than those sold by us or to our  less  profitable  product choices, all of which could result in lower
net sales, decreases in inventory turnover, greater markdowns on inventory,  a change in the  mix  of
products we sell, and a reduction in profitability due to lower  margins. Factors  that  could  reduce our
customers’ disposable income and over  which we exercise no influence  include but are not limited to
adverse economic conditions such as  increased or sustained high unemployment or underemployment
levels, inflation, increases in fuel or other  energy costs and interest rates, lack of available credit,
consumer debt levels, higher tax rates  and  other  changes in  tax  laws, concerns over government
mandated participation in health insurance programs and increasing healthcare  costs, and decreases  in
government subsidies such as unemployment and  food assistance programs.

Many of the factors identified above  that affect disposable  income,  as well as  commodity rates,
transportation costs (including the costs  of diesel fuel),  costs of labor,  insurance and healthcare, foreign
exchange rate fluctuations, lease costs,  measures  that  create barriers  to  or increase the costs associated
with international trade, changes in other  laws and regulations  and other  economic factors, also affect
our  cost of goods sold and our selling,  general and administrative  expenses, and may have other
adverse consequences which we are unable  to  fully anticipate  or  control, all of which may adversely
affect our sales or profitability. We have  limited  or no  ability to control many of these factors.

Our plans depend significantly on strategies and initiatives designed to increase sales and improve  the
efficiencies, costs and effectiveness of our operations, and  failure to  achieve  or sustain  these plans could affect
our performance adversely.

We  have strategies and initiatives (such as those relating to merchandising, sourcing, shrink, private

brand, distribution and transportation, store operations, expense reduction, and real estate) in  various
stages of testing, evaluation, and implementation,  upon which we expect to rely to continue to improve
our  results of operations and financial  condition and to achieve  our financial plans. These initiatives are
inherently risky and uncertain, even when  tested  successfully, in their  application to our  business  in
general. It is possible that successful  testing can result  partially from resources and  attention that
cannot be duplicated in broader implementation, particularly in light of the diverse  geographic locations
of our stores and the decentralized nature of  our field management.  General  implementation also  may
be negatively affected by other risk factors described herein. Successful systemwide implementation
relies  on consistency of training, stability  of  workforce, ease of execution,  and the  absence  of  offsetting
factors that can influence results adversely.  Failure to achieve  successful  implementation of our

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initiatives or the cost of these initiatives exceeding management’s estimates could adversely affect our
business, results of operations and financial condition.

The success of our merchandising initiatives,  particularly those  with respect  to  non-consumable
merchandise and store-specific products  and  allocations, depends  in part upon  our  ability  to  predict
consistently and successfully the products  that our customers will demand and  to  identify and timely
respond to evolving trends in demographics and consumer preferences, expectations and  needs.  If we
are unable to select products that are  attractive to customers, to obtain such products at costs that
allow us to sell them at an acceptable profit,  or to effectively market such products,  our  sales, market
share and profitability could be adversely  affected. If  our  merchandising  efforts in the non-consumables
area or the higher margin areas within  consumables are unsuccessful, we  could  be  further adversely
affected by our inability to offset the lower margins associated  with our consumables business. Further,
our  merchandising efforts in the consumables area,  including tobacco products, may  not  generate the
net sales growth and increase customer  traffic to the levels needed to offset  the lower margins
generated by  sales  of consumables and maintain our targeted  gross profit  margins.

If we cannot open, relocate or remodel stores profitably and  on schedule,  our planned future growth will

be impeded, which would adversely affect  sales.

Our ability to open, relocate and remodel  profitable stores is a key component of our planned
future growth. Our ability to timely open stores and to expand into additional market areas depends in
part on the following factors: the availability of attractive store locations; the absence of entitlement
process or occupancy delays; the ability to negotiate  acceptable  lease and  development terms; the
ability to hire and train new personnel,  especially store managers, in a  cost effective manner; the  ability
to identify customer demand in different geographic areas;  general economic conditions;  and the
availability of capital funding for expansion. Many of these factors also affect  our  ability  to  successfully
relocate  stores, and many of them are beyond  our control.

Delays or failures in opening new stores or completing relocations or remodels, or  achieving lower
than expected sales in new stores, could  materially  adversely affect our  growth and/or  profitability. We
also may not anticipate all of the challenges  imposed by the expansion of our operations and, as a
result, may not meet our targets for  opening new stores, remodeling or relocating stores or  expanding
profitably.

Some new stores may be located in areas where we  have little or no meaningful  experience  or
brand recognition.  Those areas may have  different  competitive  and market  conditions, consumer tastes
and discretionary spending patterns than  our existing markets, as  well as  higher cost  of entry, which
may cause our new stores to be initially  less  successful than stores in  our existing markets.

Many new stores will be located in areas where we have existing stores. Although we have

experience in these areas, increasing  the  number of  locations in these markets may result in inadvertent
oversaturation and temporarily or permanently divert customers  and  sales from our existing stores,
thereby adversely affecting our overall  financial performance.

Our profitability may be negatively affected by  inventory shrinkage.

We  are subject to the risk of inventory  loss and theft. We experience significant inventory

shrinkage and cannot be sure that incidences of inventory  loss and theft will decrease  in the future or
that the measures we are taking will  effectively reduce  the problem of inventory shrinkage. Although
some level of inventory shrinkage is an  unavoidable cost of doing business, if we were to experience
higher  rates of inventory shrinkage or incur increased security or other costs to combat inventory theft,
our  results of operations and financial  condition could be affected  adversely.

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We face intense competition that could limit our growth opportunities  and  adversely  impact our financial

performance.

The retail business is highly competitive with respect  to  price, store  location, merchandise quality,

assortment and presentation, in-stock  consistency, customer  service, aggressive promotional activity,
customers, and employees. We compete  with retailers operating  discount, mass merchandise,  warehouse
club, grocery, drug, convenience, variety  and  other  specialty stores. This competitive environment
subjects us to the risk of adverse impact to our  financial  performance  because of the lower prices, and
thus  the lower margins, that may be required to maintain  our competitive  position.  Also, companies
like ours, due to customer demographics and other factors, may have  limited  ability to increase prices
in response to increased costs without losing competitive position. This limitation may adversely affect
our  margins and financial performance.  Certain of our competitors have  greater financial, distribution,
marketing and other resources than we  do and may be able to secure better arrangements  with
suppliers than we can. If we fail to respond  effectively to competitive pressures and changes in the
retail markets, it could adversely affect  our financial performance.

Competition for customers has intensified as  competitors  have moved into,  or increased their

presence in, our geographic markets and from the use of mobile and web-based technology  that
facilitates online shopping and real-time product and price comparisons.  We expect  this  competition to
continue to increase. In addition, some  of our large  box  competitors  are or may  be  developing  small
box formats, and increasing the pace at  which they  will  open the  small box formats,  which will produce
more competition. We remain vulnerable to the  marketing  power and high level  of  consumer
recognition of these larger competitors and to the risk  that  these competitors or others could venture
into our industry in a significant way.  Further, consolidation within the discount  retail industry could
significantly alter the competitive dynamics of the retail marketplace. This consolidation may  result in
competitors with greatly improved financial resources,  improved access  to merchandise, greater market
penetration and other improvements in  their competitive positions, as well as result in the provision of
a wider  variety of products and services at competitive prices by  these  consolidated companies, which
could adversely affect our financial performance.

Our private brands may not maintain broad market acceptance and increase the  risks  we face.

The sale of private brand items is an  important  component  of  our future  sales growth and  gross
profit rate enhancement plans. We have invested  in our development and procurement  resources  and
marketing efforts relating to these private  brand offerings. We believe that  our  success in  maintaining
broad market acceptance of our private  brands depends on  many factors, including pricing, our costs,
quality and customer perception. We may not achieve or maintain our expected sales  for our private
brands. The expansion of our private  brand  offerings  also subjects  us to certain risks, such as: potential
product  liability risks and mandatory  or  voluntary product  recalls; our ability to successfully protect our
proprietary rights and successfully navigate and avoid  claims related to the  proprietary rights of third
parties; our ability to successfully administer and comply with applicable  contractual  obligations and
regulatory requirements; and other risks generally  encountered by entities that source, sell and market
exclusive branded  offerings for retail.  An increase  in sales of our private brands  may also adversely
affect sales of our vendors’ products, which, in turn, could adversely affect our relationship with certain
of our vendors. Any failure to appropriately address some  or all of these  risks could have a significant
adverse effect on our business, results  of  operations and financial condition.

A significant disruption to our distribution network, to the capacity of our distribution centers or to the

timely receipt of inventory could adversely  impact sales  or increase our transportation costs, which  would
decrease our profits.

We  rely  on our distribution and transportation network to provide  goods to our  stores in a  timely
and cost-effective manner. Using various  modes of  transportation, including ocean, rail, and truck, we

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and our vendors move goods from vendor  locations to our  distribution centers. Deliveries to our stores
occur from our distribution centers or  directly from our  vendors. Any disruption, unanticipated or
unusual expense or operational failure  related to this process could affect  store operations negatively.
For example, delivery delays or increases  in transportation costs (including through increased fuel costs,
increased carrier rates or driver wages  as a result of driver  shortages, a decrease in  transportation
capacity  for overseas shipments, or work  stoppages or slowdowns)  could significantly decrease our
ability to make sales and earn profits.  Labor  shortages or work stoppages  in the transportation industry
or long-term disruptions to the national  and  international transportation infrastructure that lead  to
delays or interruptions of deliveries or which  would necessitate our securing  alternative  labor  or
shipping suppliers could also increase  our costs or  otherwise  negatively affect  our business.

We  maintain a network of distribution  facilities  and  have plans to build new  facilities  to  support
our  growth objectives. Delays in opening  distribution centers could  adversely affect our  future financial
performance by slowing store growth,  which may in turn reduce revenue growth,  or by increasing
transportation costs. In addition, distribution-related construction or  expansion projects entail risks that
could cause delays and cost overruns, such  as: shortages of materials or skilled labor;  work stoppages;
unforeseen  construction,  scheduling,  engineering,  environmental  or  geological  problems;  weather
interference; fires or other casualty losses; and unanticipated cost increases.  The completion date and
ultimate cost of these projects could  differ significantly from initial expectations due to construction-
related or other reasons. We cannot  guarantee that any project will be completed  on time or within
established  budgets.

Risks associated with or faced by our suppliers  could adversely  affect  our  financial performance.

The products we sell are sourced from a wide variety of domestic and international suppliers, and
we are dependent on our vendors to supply merchandise  in a  timely  and  efficient manner. In 2014, our
largest and second largest suppliers each accounted for  7% of our purchases. We have  not  experienced
any difficulty in obtaining sufficient quantities of  core  merchandise and believe that, if one or  more of
our  current sources of supply became unavailable,  we would generally be able to obtain alternative
sources  without experiencing a substantial disruption of our  business. However, such alternative  sources
could increase our merchandise costs, result in a temporary reduction in store  inventory  levels, and
reduce the quality of our merchandise,  and an  inability  to  obtain alternative sources could adversely
affect our sales. Additionally, if a supplier fails to deliver on  its commitments, whether due to financial
difficulties or other reasons, we could  experience  merchandise out-of-stocks  that  could  lead to lost sales
and damage to our reputation.

We  directly imported approximately 6%  of our purchases (measured at cost) in 2014, but many  of

our  domestic vendors directly import their products  or components of their products. Changes to the
prices and flow of these goods for any reason,  such as  political unrest  or acts of war, currency
fluctuations, disruptions in maritime lanes,  port labor disputes, and economic instability in the countries
in which foreign suppliers are located,  the financial instability of suppliers, suppliers’ failure  to  meet
our  standards, issues with labor practices  of  our  suppliers  or labor problems they may experience (such
as strikes, stoppages or slowdowns, which  could also increase labor  costs during and following  the
disruption), the availability and cost of  raw  materials  to  suppliers, increased import duties, merchandise
quality or safety issues, currency exchange  rates,  transport  availability and cost,  transport  security,
inflation, and other factors relating to the  suppliers  and  the countries in which they  are located or from
which  they import, are beyond our control  and could adversely  affect our operations and profitability.
While we are working to reduce our  dependency on goods produced in  China, a  substantial amount of
our  imported merchandise still comes from China, and thus, a change in the  Chinese  leadership,
internal economic stimulus actions, or currency or  other policies could  negatively impact our
merchandise costs. In addition, the United States’ foreign  trade policies,  tariffs and other impositions
on imported goods, trade sanctions imposed  on certain  countries, the limitation  on the  importation  of

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certain types of goods or of goods containing certain  materials from other countries and other factors
relating to foreign trade and port labor agreements  are beyond our control. These and  other factors
affecting our suppliers and our access  to  products could adversely  affect  our business and financial
performance. As we increase our imports  of merchandise from foreign vendors, the risks associated
with foreign imports will increase, and we  may be exposed to additional risks  as we  increase imports  of
goods produced in countries other than China.

Product liability and food safety claims  could  adversely affect our business,  reputation  and financial

performance.

Despite our best efforts to ensure the quality,  safety and  freshness  of the products that we sell in

all of our stores, we may be subject to product liability claims from  customers or actions required  or
penalties assessed by government agencies relating to products,  including but not limited to food
products that are recalled, defective or  otherwise alleged to  be  harmful. Such claims may  result from
tampering by unauthorized third parties,  product  contamination or spoilage,  including the  presence of
foreign objects, substances, chemicals,  other  agents, or residues  introduced  during the growing, storage,
handling and transportation phases. All  of  our  vendors and  their  products must comply with applicable
product  and food safety laws, and we  are  dependent  on them to ensure that the products we buy
comply  with all safety standards. We generally  seek contractual indemnification and insurance  coverage
from our suppliers. However, if we do  not  have adequate  contractual  indemnification or insurance
available, such claims could have a material adverse effect on our business,  financial  condition  and
results of operations. Our ability to obtain indemnification  from  foreign suppliers  may be hindered by
the manufacturers’ lack of understanding of U.S. product liability  or  other laws, which may  result in
our  having to respond to claims or complaints from customers as if  we were the manufacturer. Even
with adequate insurance and indemnification, such claims could significantly damage  our  reputation and
consumer confidence in our products. Our litigation expenses could increase as well, which  also could
have a materially negative impact on  our  results of operations even if a product liability claim is
unsuccessful or is not fully pursued.

We are subject to governmental regulations, procedures and requirements. A significant  change in, or
noncompliance with, these regulations could have a material adverse effect on our financial performance.

Our business is subject to numerous  and  increasing  federal, state and  local  laws  and regulations.

We  routinely  incur significant costs in  complying with these regulations. The  complexity of the
regulatory environment in which we operate and the related cost of compliance are increasing due to
expanding and additional legal and regulatory requirements and increased enforcement  efforts. New
laws or regulations, particularly those  dealing with  healthcare reform,  product safety,  food safety,
information security and privacy, and labor and employment, among others, or  changes in existing  laws
and regulations, particularly those governing  the sale  of products, may  result in  significant added
expenses or may require extensive system and operating changes that may be difficult  to  implement
and/or could materially increase our cost of  doing  business. Untimely compliance or noncompliance
with applicable regulations or untimely or incomplete execution of  a  required product recall,  can result
in the imposition of penalties, including  loss of  licenses or significant fines or monetary penalties, class
action litigation or other litigation, in addition to reputational damage.  Additionally, changes in  tax
laws, the interpretation of existing laws,  or  our  failure to sustain  our reporting positions on examination
could adversely affect our effective tax rate.

Litigation may adversely affect our business, results of operations and financial condition.

Our business is subject to the risk of litigation  by employees, consumers, suppliers,  competitors,

shareholders, government agencies and  others  through private actions, class actions, administrative
proceedings, regulatory actions or other  litigation. The number of employment-related class  actions

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filed each year has continued to increase, and recent changes and proposed  changes in Federal and
state laws, regulations and agency guidance  may  cause claims  to  rise even more.  The  outcome of
litigation, particularly class action lawsuits, regulatory actions and  intellectual property claims, is
difficult to assess or quantify. Plaintiffs in  these types  of  lawsuits  may seek recovery of very large or
indeterminate amounts, and the magnitude of the potential loss  relating  to  these  lawsuits  may remain
unknown for substantial periods of time.  In  addition,  certain of these  lawsuits, if decided adversely  to
us or settled by us, may result in liability  material to our  financial  statements as a  whole or  may
negatively affect our operating results if changes to our business operations are required. The cost  to
defend  future litigation may be significant. There  also may be adverse publicity associated  with
litigation that could negatively affect  customer  perception  of  our business,  regardless of whether the
allegations are valid or whether we are ultimately found liable. As a result, litigation may  adversely
affect our business, results of operations  and  financial condition. See Note 8  to  the consolidated
financial statements for further details regarding  certain of these  pending  matters.

Natural disasters (whether or not caused by climate  change), unusual weather conditions, pandemic

outbreaks, terrorist acts, and global political  events could disrupt business and result in lower sales and
otherwise adversely  affect our financial  performance.

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The occurrence of one or more natural disasters, such as  hurricanes, fires, floods, tornadoes and

earthquakes, unusual weather conditions, pandemic outbreaks, terrorist acts or disruptive global
political events, such as civil unrest in  countries in which our  suppliers are located,  or similar
disruptions could adversely affect our business and financial performance.  Uncharacteristic or
significant weather conditions can affect  consumer  shopping patterns,  which could lead  to  lost  sales or
greater than expected markdowns and adversely  affect our  short-term  results  of  operations.  To  the
extent these events result in the closure  of one  or more of our distribution  centers, a  significant
number of stores, or our corporate headquarters or  impact one  or more of our key suppliers,  our
operations and financial performance  could be materially adversely affected  through an inability to
make deliveries or provide other support functions  to  our  stores and through lost sales. In addition,
these events could result in increases  in  fuel (or other energy) prices  or  a fuel shortage, delays in
opening new stores, the temporary lack of an adequate work  force in a  market, the temporary  or
long-term disruption in the supply of products from some domestic and overseas  suppliers, the
temporary disruption in the transport  of  goods from overseas,  delay in the delivery of  goods to our
distribution centers or stores, the inability  of customers to reach or have  transportation to our stores
directly affected by such events, the temporary  reduction in  the availability of products in  our stores
and disruption of our utility services or  to  our information systems. These events  also can have indirect
consequences such as increases in the costs of insurance  if they  result  in significant loss  of property or
other insurable damage.

Material damage or interruptions to our information systems as a result of  external factors,  staffing
shortages or challenges or difficulties in maintaining  or updating our existing technology or  developing or
implementing new technology could have a  material adverse effect on our business or results  of operations.

We  depend on a variety of information technology systems  for the  efficient functioning of  our
business and are continually improving  our information  processes  and computer  systems to better run
our  business. These technology initiatives  may not deliver desired results  or may do so on  a delayed
schedule. Additionally, such systems are subject to damage  or interruption  from power outages,
computer and telecommunications failures, computer viruses, cybersecurity  breaches, natural  disasters
and human error. Damage or interruption to these systems may  require  a significant  investment to fix
or replace them, and we may suffer interruptions in our operations in  the interim, may experience loss
or corruption of critical data and may  receive  negative publicity,  all of which could have  a material
adverse effect on our business or results of  operations.

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We  also rely heavily on our information  technology staff. Failure  to  meet these staffing  needs  may
negatively affect our ability to fulfill  our  technology initiatives while continuing to provide maintenance
on existing systems. We rely on certain  vendors to maintain and periodically upgrade many of  these
systems so that they can continue to  support our business. The software programs supporting many of
our  systems were licensed to us by independent software developers.  The  inability of these developers
or us to continue to maintain and upgrade these  information systems and  software programs would
disrupt or reduce the efficiency of our  operations if  we were unable to convert  to  alternate systems  in
an efficient and timely manner. In addition, costs and potential problems and interruptions associated
with the implementation of new or upgraded  systems and technology  or  with maintenance  or adequate
support of existing systems could also  disrupt  or reduce the  efficiency of our operations.

Failure to attract, train and retain qualified  employees while  controlling labor costs, as well as other

labor issues, could adversely affect our financial performance.

Our future growth and performance and positive customer experience depends on  our  ability  to

attract, train, retain and motivate qualified employees,  many of whom  are in  positions  with historically
high rates of turnover. Our ability to meet our labor  needs, while controlling our labor costs,  is subject
to many external factors, including competition for and availability of qualified personnel in  a given
market, unemployment levels within those  markets, prevailing wage rates, minimum wage laws, health
and other insurance costs, and changes in  employment and labor  laws (including changes  in the process
for our  employees to join a union) or other  workplace regulations (including  changes in ‘‘entitlement’’
programs such as health insurance and  paid leave  programs). If  we  are  unable to attract  and retain
adequate numbers of qualified employees, our  operations, customer service levels and support functions
could suffer. To the extent a significant portion of our employee base unionizes, or attempts to
unionize, our labor costs could increase.  In addition, the fees and design changes  required by
comprehensive healthcare reform legislation  will  likely continue to increase our healthcare  costs as  the
provisions of the legislation are being  phased  in over time and individuals determine how to respond.
Our ability to pass along labor costs to our  customers is  constrained  by our  everyday  low price model.

Our success depends on our executive officers  and other  key  personnel.  If we  lose key personnel or are

unable to hire additional qualified personnel,  our  business may  be harmed.

Our future success depends to a significant degree on the skills, experience and efforts of our
executive officers and other key personnel.  The unexpected loss  of  the services of any of our executive
officers could have an adverse effect on  our  operations. There can be no assurance  that  our executive
succession planning, retention or hiring  efforts will be successful. Competition for skilled  and
experienced management personnel is  intense, and our future success will also depend on our ability to
attract and retain qualified personnel, and a  failure to attract  and retain new qualified personnel could
have an adverse effect on our operations. We do  not  currently maintain key person life insurance
policies with respect to our executive officers or key personnel.

We  have benefitted substantially from  the leadership and performance of our Chairman and  Chief

Executive Officer, Richard W. Dreiling. As  we have  previously  disclosed, Mr. Dreiling will retire on
January 29, 2016. We are currently conducting a search for a  new chief executive. We  cannot provide
any assurance that we will not experience  a disruption in  our executive  management in connection with
Mr. Dreiling’s retirement or our transition to a new chief executive, which could adversely affect  our
strategic planning and execution.

Our cash flows from operations may be negatively affected if we are not successful  in  managing our

inventory  balances.

Our inventory balance represented approximately  49% of our total assets  exclusive  of  goodwill  and

other intangible assets as of January 30, 2015. Efficient inventory management is a  key  component  of

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our  business success and profitability.  To be successful, we must maintain  sufficient inventory levels and
an appropriate product mix to meet our  customers’  demands  without  allowing  those levels to increase
to such an extent that the costs to store and hold the goods  unduly impacts our financial results or  that
subjects us to the risk of increased inventory shrinkage. If our  buying decisions do  not  accurately
predict customer trends, we inappropriately price  products or our  expectations  about customer
spending levels are inaccurate, we may  have to take unanticipated  markdowns to dispose of  the excess
inventory, which also can adversely impact our financial results.  We continue to focus on  ways to
reduce these risks, but we cannot make assurances that we will be successful in  our inventory
management. If we are not successful in  managing our inventory  balances, our cash  flows from
operations may be negatively affected.

Because our business is seasonal to a certain extent, with the highest volume of net sales during  the
fourth quarter, adverse events during the  fourth quarter could  materially  affect  our  financial  statements as a
whole.

We  generally recognize our highest volume of net sales  during the Christmas  selling season,  which

occurs in the fourth quarter of our fiscal  year. In anticipation of this holiday, we  purchase  substantial
amounts of seasonal inventory. Adverse events, such  as deteriorating economic conditions, high
unemployment, high gas prices, public  transportation disruptions, or unusual  or unanticipated adverse
weather could result in lower-than-planned sales during the holiday season.  An excess of seasonal
merchandise inventory could result if our  net sales during the Christmas selling season fall below
seasonal norms or expectations. If our  fourth  quarter  sales results were substantially below expectations,
our  financial performance and operating  results could be adversely  affected by unanticipated
markdowns, especially in seasonal merchandise.

Our current insurance program may expose us to unexpected costs  and negatively affect our financial

performance.

Our insurance coverage reflects deductibles, self-insured  retentions, limits of liability and  similar
provisions that we believe are prudent based on  the dispersion  of  our operations.  However, there  are
types of losses we may incur but against  which we  cannot be insured or which  we believe  are not
economically reasonable to insure, such as  losses due to acts of war, employee and certain other crime,
wage and hour and other employment-related  claims, including  class actions,  and some natural
disasters. If we incur these losses and  they are  material, our  business could suffer.  Certain material
events may result in sizable losses for  the  insurance  industry  and adversely impact the availability of
adequate insurance coverage or result  in  excessive premium increases. To  offset negative insurance
market trends, we may elect to self-insure, accept higher deductibles  or  reduce the  amount  of coverage
in response to these market changes.  In  addition, we self-insure  a significant  portion of expected losses
under our workers’ compensation, automobile liability, general liability and group health insurance
programs. Unanticipated changes in any applicable  actuarial assumptions and management  estimates
underlying our recorded liabilities for  these  losses,  including expected increases  in medical and
indemnity costs, could result in materially  different expenses than  expected under these  programs,
which  could have a material adverse effect on our  results of operations  and financial condition.
Although we continue to maintain property insurance  for catastrophic  events at  our  store support
center and distribution centers, we are  effectively self-insured for other  property losses. If we
experience a greater number of these  losses than  we anticipate,  our financial  performance could be
adversely  affected.

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Any failure to maintain the security of information we hold  relating  to  our customers, employees  and
vendors, whether as a result of cybersecurity  attacks or otherwise, could expose us to litigation, government
enforcement actions and costly response measures, and could materially disrupt our  operations and harm our
reputation.

In connection with sales, we transmit  confidential credit and debit  card  information. We also have

access to, collect or maintain certain private or confidential information regarding our customers,
employees and vendors, as well as our business.  We  have procedures and technology in place to
safeguard such data and information. To  our knowledge,  computer hackers have  not  gained significant
access to the information stored in, or otherwise  gained access  to,  our information and technology
systems. However, cyberattacks are rapidly  evolving and  becoming increasingly sophisticated.
Additionally, under certain circumstances, we may share  information with vendors that assist us in
conducting our business, as required by law, or  with the  permission of the individual. While we have
implemented procedures to protect our information and require appropriate controls of our vendors, it
is possible that computer hackers and others  might compromise our  security measures or  those of our
technology and other vendors in the future  and obtain the  personal  information of our customers,
employees and vendors that we hold or  our  business  information.

Because we accept debit and credit cards for payment, we are subject to the Payment Card

Industry Data Security Standards (‘‘PCI DSS’’),  issued by  the Payment  Card Industry Security
Standards Council. PCI DSS contains compliance guidelines  and standards  with regard  to  our security
surrounding the physical and electronic storage,  processing, and transmission of  cardholder data.
Complying with PCI DSS standards and  implementing related  procedures, technology and information
security measures requires significant resources  and ongoing attention.  Even if we  comply with PCI
DSS standards, we may be vulnerable  to,  and unable  to  detect and appropriately  respond  to,  data
security breaches and data loss, including cyber-security attacks or  other breach  of  cardholder data.

A security breach of any kind, which  could be undetected for a  period of time, or any failure by us

to comply with the applicable privacy and information security laws,  regulations and standards could
expose us to risks of data loss, litigation,  government enforcement  actions and costly  response  measures
(including, for example, credit monitoring  services for affected customers,  as well as  further upgrades to
our  security measures) which may not be covered  by our insurance policies, and  could  materially
disrupt our operations. Any resulting  negative media attention and publicity  could  significantly  harm
our  reputation which could cause us to  lose  market  share as  a result of  customers  discontinuing the use
of debit or credit cards in our stores  or not  shopping in  our stores altogether  and could have  a material
adverse effect on our business and financial performance.

Deterioration in market conditions or changes  in  our  credit profile could adversely affect  our ability to
raise additional capital to fund our operations  and limit our ability to pursue  our  growth strategy or other
opportunities or to react to changes in the  economy or our industry.

We  obtain and manage liquidity from  the positive cash flow we generate  from our operating

activities and our access to capital markets, including our  credit facility. Changes in the credit and
capital markets, including market disruptions, limited liquidity and  interest rate  fluctuations, may
increase the cost of financing, make it more difficult  to  obtain  favorable terms, or restrict  our  access to
this  source of future liquidity. There  is  no assurance that  our ability  to  obtain  additional financing
through the capital markets will not be  adversely impacted by economic  conditions.  Our debt securities
currently have an investment grade rating, and a downgrade  of  this  rating likely  would make it  more
difficult or expensive for us to obtain additional financing and would increase the cost  of borrowing
under our credit facility, which could adversely affect  our cash flow and  limit our growth strategy or
other opportunities or our ability to react to changes  in the economy or our industry.

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At January 30, 2015, we had total outstanding debt (including the  current portion  of  long-term

obligations) of approximately $2.74 billion.  We also had an additional $821.5 million available for
borrowing under our unsecured revolving credit facility. This  level  of debt  could  have important
negative consequences to our business, including:

• requiring a substantial portion of our cash flow from operations to be dedicated to the  payment
of principal and interest on our indebtedness, therefore reducing our ability to use our cash  flow
to fund our operations, capital expenditures and future business opportunities, repurchase shares
of our common stock, declare dividends  on our common stock  or  otherwise  manage  our  debt
and capital levels;

• making it more difficult for us to raise additional  capital to fund  our operations  and pursue our

growth strategy, including by limiting our  ability  to  obtain additional financing for  working
capital, capital expenditures and debt service requirements;  and

• placing us at a disadvantage compared  to  our competitors who are  less  leveraged and  may be

better able to use their cash flow to  fund competitive responses to changing  industry,  market  or
economic  conditions.

Our debt  agreements contain restrictions  that could  limit our flexibility in operating  our  business.

Our credit facilities and the indenture  governing our notes contain various  covenants that could

limit our ability to engage in specified types of transactions. These covenants limit our and  our
subsidiaries’ ability to, among other things:

• incur indebtedness of subsidiaries;

• create certain liens or encumbrances;

• merge, consolidate, sell or otherwise dispose of  all  or substantially all of our assets; and

• make any material change in the nature of our business.

We  are also subject to specified financial  ratio covenants under  our credit facilities. Our ability to

meet these financial ratios can be affected  by  events beyond our control,  and we  cannot assure you that
we will meet these ratios and other covenants. A breach of  any of these covenants  could  result in a
default under the agreement governing such indebtedness and inability to borrow additional amounts
under our revolving credit facility. Upon  our  failure to maintain compliance with these covenants,  the
lenders could elect to declare all amounts  outstanding thereunder to be immediately  due  and payable
and terminate all commitments to extend  further credit thereunder. If the lenders under such
indebtedness  accelerate the repayment of  borrowings, we  cannot make  assurances  that  we will have
sufficient assets to repay those borrowings, as well  as our other indebtedness, including  our outstanding
notes.

New accounting guidance or changes in the interpretation or application of  existing accounting  guidance

could adversely affect our financial performance.

The implementation of proposed new accounting standards may  require extensive systems,  internal

process and other changes that could  increase our operating costs, and may also result in  changes to
our  financial statements. In particular,  the  implementation  of  expected future accounting standards
related to leases, as currently being contemplated by  the convergence project between the Financial
Accounting Standards Board (‘‘FASB’’) and the International Accounting Standards Board (‘‘IASB’’), as
well as the possible adoption of international financial reporting  standards by U.S.  registrants,  could
require us to make significant changes  to  our lease management,  fixed  asset, and other accounting
systems, and, if implemented, are likely to  result in significant  changes  to our financial  statements.

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U.S. generally accepted accounting principles and related accounting  pronouncements,

implementation guidelines and interpretations with  regard to a wide range of matters that are relevant
to our business involve many subjective assumptions, estimates and  judgments by our management.
Changes in these rules or their interpretation or changes in underlying assumptions, estimates or
judgments by our management could significantly change our reported  or  expected financial
performance. The outcome of such changes could include litigation or regulatory actions  which could
have an adverse effect on our financial condition  and results of operations.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

As of February 27, 2015, we operated 11,879  retail stores  located  in 43  states as follows:

State

Alabama . . . . . . . . . . . . . . .
Arizona . . . . . . . . . . . . . . . .
Arkansas . . . . . . . . . . . . . . .
California . . . . . . . . . . . . . . .
Colorado . . . . . . . . . . . . . . .
Connecticut . . . . . . . . . . . . .
Delaware . . . . . . . . . . . . . . .
Florida . . . . . . . . . . . . . . . . .
Georgia . . . . . . . . . . . . . . . .
Illinois . . . . . . . . . . . . . . . . .
Indiana . . . . . . . . . . . . . . . .
Iowa . . . . . . . . . . . . . . . . . .
Kansas . . . . . . . . . . . . . . . . .
Kentucky . . . . . . . . . . . . . . .
Louisiana . . . . . . . . . . . . . . .
Maine . . . . . . . . . . . . . . . . .
Maryland . . . . . . . . . . . . . . .
Massachusetts . . . . . . . . . . . .
Michigan . . . . . . . . . . . . . . .
Minnesota . . . . . . . . . . . . . .
Mississippi . . . . . . . . . . . . . .
Missouri . . . . . . . . . . . . . . . .

Number of
Stores

State

Number  of
Stores

629
87
344
142
32
26
37
710
675
421
416
182
204
436
472
2
105
18
341
48
389
412

Nebraska . . . . . . . . . . . . . . .
Nevada . . . . . . . . . . . . . . . .
New Hampshire . . . . . . . . . .
New Jersey . . . . . . . . . . . . . .
New Mexico . . . . . . . . . . . . .
New York . . . . . . . . . . . . . . .
North Carolina . . . . . . . . . . .
Ohio . . . . . . . . . . . . . . . . . .
Oklahoma . . . . . . . . . . . . . .
Oregon . . . . . . . . . . . . . . . .
Pennsylvania . . . . . . . . . . . . .
Rhode Island . . . . . . . . . . . .
South Carolina . . . . . . . . . . .
South Dakota . . . . . . . . . . . .
Tennessee . . . . . . . . . . . . . . .
Texas . . . . . . . . . . . . . . . . . .
Utah . . . . . . . . . . . . . . . . . .
Vermont . . . . . . . . . . . . . . . .
Virginia . . . . . . . . . . . . . . . .
West Virginia . . . . . . . . . . . .
Wisconsin . . . . . . . . . . . . . . .

91
24
14
83
76
309
633
643
373
2
520
2
437
20
613
1,246
7
26
321
189
122

Most of our stores are located in leased premises. Individual store leases  vary as  to  their terms,

rental provisions and expiration dates. Many stores are subject to build-to-suit arrangements with
landlords, which typically carry a primary  lease term  of up to 15  years  with multiple renewal options.
We  also have stores subject to shorter-term leases  and  many of these leases have renewal options. A
significant portion of our new stores are  subject to build-to-suit  arrangements.

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As of February 27, 2015, we operated twelve distribution  centers,  as described in the following

table:

Location

Year
Opened

Approximate Square
Footage

Number of
Stores Served

Scottsville,  KY . . . . . . . . . . . . . . . . . . . . .
Ardmore,  OK . . . . . . . . . . . . . . . . . . . . . .
South Boston, VA . . . . . . . . . . . . . . . . . . .
Indianola,  MS . . . . . . . . . . . . . . . . . . . . . .
Fulton, MO . . . . . . . . . . . . . . . . . . . . . . .
Alachua,  FL . . . . . . . . . . . . . . . . . . . . . . .
Zanesville,  OH . . . . . . . . . . . . . . . . . . . . .
Jonesville,  SC . . . . . . . . . . . . . . . . . . . . . .
Marion,  IN . . . . . . . . . . . . . . . . . . . . . . . .
Bessemer,  AL . . . . . . . . . . . . . . . . . . . . . .
Lebec, CA . . . . . . . . . . . . . . . . . . . . . . . .
Bethel, PA . . . . . . . . . . . . . . . . . . . . . . . .

1959
1994
1997
1998
1999
2000
2001
2005
2006
2012
2012
2014

720,000
1,310,000
1,250,000
820,000
1,150,000
980,000
1,170,000
1,120,000
1,110,000
940,000
600,000
1,000,000

800
1,414
906
873
1,286
1,019
1,145
1,113
1,193
1,065
285
780

We  lease the distribution centers located in California, Oklahoma, Mississippi and  Missouri and
own the other eight distribution centers  in  the table above. Approximately 7.25 acres of the land on
which  our Kentucky distribution center is located  is subject to a ground lease. As of January 30,  2015,
we leased approximately 444,000 square  feet  of  additional  temporary warehouse space to support our
distribution  needs.

Our executive offices are located in approximately 302,000 square feet of owned buildings and

approximately 56,000 square feet of leased office  space in Goodlettsville, Tennessee.

ITEM 3. LEGAL PROCEEDINGS

The information contained in Note 8  to  the consolidated  financial  statements under  the heading
‘‘Legal proceedings’’ contained in Part II,  Item  8 of this report is  incorporated herein by this reference.

ITEM 4. MINE SAFETY DISCLOSURES

None.

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EXECUTIVE OFFICERS OF THE REGISTRANT

Information regarding our current executive officers  as of March  19, 2015 is set forth below. Each

of our executive officers serves at the discretion of our Board of Directors and is  elected  annually  by
the Board to serve until a successor  is  duly elected. There  are no familial relationships  between  any of
our  directors or executive officers.

Name

Age

Position

Richard W. Dreiling . . . . . . . . . . . .
Todd J.  Vasos . . . . . . . . . . . . . . . . .
David M. Tehle . . . . . . . . . . . . . . . .
David W. D’Arezzo . . . . . . . . . . . . .
John W. Flanigan . . . . . . . . . . . . . .
Robert D. Ravener . . . . . . . . . . . . .
Gregory A. Sparks . . . . . . . . . . . . .
Rhonda M. Taylor . . . . . . . . . . . . . .
Anita C. Elliott . . . . . . . . . . . . . . . .

61 Chairman and Chief Executive Officer
53 Chief Operating Officer
58 Executive Vice President and Chief Financial Officer
56 Executive Vice President and Chief Merchandising  Officer
63 Executive Vice President, Global Supply Chain
56 Executive Vice President and Chief People Officer
54 Executive Vice President, Store Operations
47 Executive Vice President and General Counsel
50

Senior Vice President and Controller

Mr. Dreiling joined Dollar General in January 2008 as Chief Executive Officer and a member of

our  Board. He was appointed Chairman  of the  Board on December 2, 2008. As previously announced,
Mr. Dreiling plans to retire from Dollar General effective January 29, 2016. Prior to joining Dollar
General, Mr. Dreiling served as Chief  Executive Officer, President and  a director of Duane  Reade
Holdings, Inc. and Duane Reade Inc.,  the largest drugstore chain in New  York  City, from  November
2005 until January 2008 and as Chairman of the Board of Duane Reade  from March 2007  until
January 2008. Prior to that, Mr. Dreiling, beginning in March 2005, served as  Executive Vice
President—Chief Operating Officer of Longs Drug Stores Corporation, a retail  drugstore  chain on the
West  Coast and in Hawaii, after having joined Longs in July 2003  as Executive  Vice President and
Chief Operations Officer. From 2000 to 2003, Mr. Dreiling  served as Executive  Vice  President—
Marketing, Manufacturing and Distribution  at Safeway Inc.,  a  food and drug  retailer. Prior to that,
Mr. Dreiling served from 1998 to 2000  as  President of Vons, a Southern California food and drug
division of Safeway. He currently serves as  the Chairman of the Retail Industry Leaders Association
(RILA). Mr. Dreiling is a director of Lowe’s Companies,  Inc.

Mr. Vasos joined Dollar General in December 2008  as  Executive Vice President, Division  President

and Chief Merchandising Officer. He  was  promoted to Chief Operating Officer in  November 2013.
Prior to joining Dollar General, Mr.  Vasos  served in executive positions with  Longs Drug Stores
Corporation for 7 years, including Executive Vice  President and Chief Operating Officer (February
2008 through November 2008) and Senior  Vice  President and Chief Merchandising Officer
(2001 - 2008), where he was responsible  for  all pharmacy and front-end marketing, merchandising,
procurement, supply chain, advertising, store development, store  layout and space allocation, and the
operation of three distribution centers. He also previously served in leadership positions at Phar-Mor
Food and Drug Inc. and Eckerd Corporation.

Mr. Tehle joined Dollar General in June 2004 as Executive  Vice President and Chief Financial
Officer. As previously announced, Mr.  Tehle plans  to  retire from Dollar General effective July 1, 2015.
He served from 1997 to June 2004 as Executive Vice  President and Chief  Financial Officer of Haggar
Corporation, a manufacturing, marketing  and retail corporation. From 1996 to 1997, he was Vice
President of Finance for a division of The  Stanley  Works, one of the world’s largest  manufacturers  of
tools, and from 1993 to 1996, he was Vice President and Chief Financial  Officer of  Hat Brands, Inc., a
hat manufacturer. Earlier in his career, Mr.  Tehle served in  a  variety of financial-related roles  at Ryder
System, Inc. and Texas Instruments Incorporated. Mr.  Tehle is a  director of Jack in the  Box Inc.

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Mr. D’Arezzo joined Dollar General in November 2013  as Executive Vice President and  Chief
Merchandising Officer. Prior to Dollar  General, from May 2008  until August 2013,  Mr.  D’Arezzo
served as Executive Vice President and  Chief Operating  Officer of Grocers Supply Co., Inc., the largest
independent wholesaler in the southern United States, serving  over 800 supermarkets  with a full-line of
products for resale. In this role, he was responsible  for all functions and  the running of the wholesale
business. From 2006 to 2008, he served as Senior Vice President and Chief Marketing  Officer of  Duane
Reade, Inc., the largest drugstore chain  in  New York City, and  as its Interim Chief Executive Officer
for four months in 2008. Prior to Duane Reade, he served as Chief  Operating  Officer  of  Raley’s Family
of Stores, Northern California’s premier supermarket operating 120  stores in three  western states,  from
2003 to 2005. From 2002 to 2003, he  served as  Executive Vice  President  of  Merchandising and
Replenishment at Office Depot, Inc.,  a  global supplier of office products  and services. From 1994 to
2002, Mr. D’Arezzo held various positions at Wegmans Food  Market, a supermarket  operator,
including Senior Vice President of Merchandising (1998 -  2002),  Division Manager (1997) and Group
Manager (1994 - 1996). He worked as  Vice President of Sales at  DNA Plant Technology, a
biotechnology start-up company, in 1994.  He also held various positions at PepsiCo, Inc. from  1989 to
1993, including Business Development  Manager, Area  Marketing Manager,  Brand Manager—Diet
Pepsi and New Products Assistant Marketing Manager.

Mr. Flanigan joined Dollar General as Senior Vice President, Global  Supply Chain  in May 2008.

He was  promoted to Executive Vice President  in March  2010. He has  almost 30 years of management
experience in retail logistics. Prior to joining Dollar General, he was  Group Vice President of Logistics
and Distribution for Longs Drug Stores Corporation, an operator of a chain of retail  drug stores on the
West  Coast and Hawaii, from October  2005 to April 2008. In this role,  he  was  responsible  for
overseeing warehousing, inbound and  outbound transportation and facility maintenance to service over
500 retail outlets. From September 2001 to October  2005, he served as the  Vice  President of Logistics
for Safeway Inc., a food and drug retailer,  where he  oversaw distribution of food products from
Safeway distribution centers to all retail outlets, inbound traffic and transportation. He also has held
distribution and logistics leadership positions at  Vons—a Safeway company, Specialized Distribution
Management Inc., and Crum & Crum  Logistics.

Mr. Ravener joined Dollar General as Senior Vice  President  and  Chief People  Officer in August
2008. He was promoted to Executive Vice President in March 2010. Prior to joining Dollar General, he
served in human resources executive roles with Starbucks Corporation, a roaster,  marketer  and retailer
of specialty coffee, from September 2005 until  August 2008  as the Senior Vice President of  U.S.
Partner Resources and, prior to that,  as the  Vice President, Partner Resources—Eastern Division. As
the Senior Vice President of U.S. Partner  Resources  at Starbucks, Mr. Ravener oversaw all aspects of
human resources activity for more than  10,000 stores. Prior to serving at Starbucks,  Mr.  Ravener held
Vice President of Human Resources  roles for The Home Depot Inc.,  a home  improvement retailer, at
its  Store Support Center and a domestic field division from  April  2003 to September 2005.
Mr. Ravener also served in executive roles in both human resources and operations at Footstar,  Inc.
and roles of increasing leadership at PepsiCo, Inc.

Mr. Sparks joined Dollar General in March 2012 as Executive  Vice President  of  Store Operations.

Prior to joining Dollar General, Mr.  Sparks served as Division President, Seattle Division, for
Safeway Inc., a food and drug retailer,  a  role  he  had held since 2001. As  Division President of the
Seattle  Division, Mr. Sparks was responsible  for the  supervision of approximately 200 stores and
approximately 23,000 employees in the northwest region and oversaw real  estate, finance and
operations of the Seattle Division. Mr.  Sparks has 38  years  of retail experience including a 34-year
career with Safeway where he held roles of increasing responsibility including merchandising manager
(1987), category manager (1987 - 1990),  divisional  director of merchandising,  grocery and  general
merchandise (1990 - 1997) and divisional  vice president  of marketing (1997 - 2001).

23

Ms. Taylor has served as Executive Vice President and General Counsel since March 17, 2015. She

joined Dollar General as an Employment  Attorney in March  2000 and was subsequently  promoted  to
Senior Employment Attorney in 2001,  Deputy  General  Counsel in 2004,  Vice  President  and Assistant
General Counsel in March 2010, and Senior Vice  President and General  Counsel in June 2013. Prior to
joining Dollar General, she practiced law with Ogletree, Deakins, Nash, Smoak & Stewart, P.C., where
she  specialized in labor law and employment  litigation. She has  also held  attorney positions with
Ford & Harrison LLP and Stokes &  Bartholomew.

Ms. Elliott joined Dollar General as Senior Vice President and Controller in August 2005.  Prior to

joining Dollar General, she served as Vice President and Controller of Big Lots,  Inc., a closeout
retailer, from May 2001 to August 2005. Overseeing  a staff of 140 employees at Big  Lots, she was
responsible for accounting operations,  financial reporting and internal  audit.  Prior to serving  at Big
Lots, she served as Vice President and Controller for  Jitney-Jungle Stores  of America, Inc., a  grocery
retailer, from April 1998 to March 2001. At  Jitney-Jungle, Ms.  Elliott was responsible for  the
accounting operations and the internal  and  external financial reporting functions. Prior  to  serving at
Jitney-Jungle, she practiced public accounting for 12  years,  6 of which  were with Ernst &  Young LLP.

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PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED  STOCKHOLDER

MATTERS AND ISSUER PURCHASES  OF EQUITY SECURITIES

Market Information

Our common stock is traded on the New  York Stock  Exchange under the symbol ‘‘DG.’’ The  high

and low sales prices during each quarter in fiscal 2014 and 2013 were  as follows:

2014

First

Fourth
Quarter Quarter Quarter Quarter

Second

Third

High . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$61.18
$54.43

$65.99
$53.00

$65.10
$55.48

$71.78
$62.50

2013

First

Fourth
Quarter Quarter Quarter Quarter

Second

Third

High . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$53.00
$43.35

$55.82
$48.61

$59.87
$52.40

$62.93
$55.08

On March 12, 2015, our stock price at the  close of the  market  was $74.28 and there were

approximately 1,922 shareholders of record  of our common stock.

Dividends

On March 10, 2015, our Board of Directors  declared  a quarterly cash dividend of $0.22  per  share,
to be paid on April 22, 2015 to shareholders of record  of our  common stock on April 8,  2015. Prior to
March 2015, we had not declared or  paid recurring dividends since  March 2007.  While  the Board
intends to continue regular quarterly  cash dividends,  the declaration  and payment of future cash
dividends are subject to the Board’s discretion based on  an evaluation of  our earnings performance,
financial condition, capital needs and other relevant factors.

Issuer  Purchases of Equity Securities

The following table contains information regarding purchases of our common stock made during

the quarter ended January 30, 2015 by or  on behalf  of Dollar General or any ‘‘affiliated  purchaser,’’ as
defined by Rule 10b-18(a)(3) of the Securities Exchange Act of 1934:

Period

Total Number
of Shares
Purchased

Average
Price Paid
per Share

Total Number
of Shares Purchased
as Part of Publicly
Announced Plans or
Programs(a)

11/01/14 - 11/30/14 . . . . . . . . . . . . . . . . .
12/01/14 - 12/31/14 . . . . . . . . . . . . . . . . .
01/01/15 - 01/30/15 . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
—
—
—

$—
$—
$—
$—

—
—
—
—

Approximate
Dollar Value
of Shares that May
Yet  Be Purchased
Under the Plans
or Programs(a)

$223,417,000
$223,417,000
$223,417,000
$223,417,000

(a) A $500 million share repurchase program was publicly announced on September 5, 2012, and
increases in the authorization under  such program were announced on March  25, 2013
($500 million increase) and December 5,  2013 ($1.0 billion increase).  Under the  authorization,
purchases may be made in the open market or in  privately  negotiated  transactions from time to
time subject to market and other conditions. This  repurchase authorization has no expiration date.
The share repurchase program was further increased on March 10,  2015 ($1.0 billion  increase),  but
such increase is not reflected in the table above as it was not in  effect at the end of the  2014 fiscal
year.

25

ITEM 6. SELECTED FINANCIAL  DATA

The following table sets forth selected consolidated  financial information  of Dollar General

Corporation as of the dates and for the periods  indicated. The selected historical statement of
operations data and statement of cash flows data for the fiscal years ended January 30,  2015,
January 31, 2014, and February 1, 2013 and balance sheet  data as of January  30, 2015 and January 31,
2014, have been derived from our historical audited consolidated financial statements included
elsewhere in this report. The selected  historical statement of operations data and statement of cash
flows data for the fiscal years ended  February 3,  2012 and January 28, 2011 and balance sheet  data  as
of February 1, 2013, February 3, 2012, and  January 28,  2011  presented in this table have been derived
from audited consolidated financial statements not  included in  this report.

The information set forth below should be read in conjunction with,  and  is qualified by reference
to, the Consolidated Financial Statements and related notes  included  in Part II, Item 8 of this report

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and the Management’s Discussion and Analysis of  Financial Condition and Results of Operations
included in Part II, Item 7 of this report.

(Amounts in millions, excluding per share data,
number  of stores, selling square feet, and net sales
per square foot)
Statement of Operations Data:
Net sales . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses

Operating  profit . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . .
Other (income) expense . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . .

January 30,
2015

January 31,
2014

Year Ended

February 1,
2013

February 3,
2012(1)

January 28,
2011

$18,909.6
13,107.1

$17,504.2
12,068.4

$16,022.1
10,936.7

$14,807.2
10,109.3

$13,035.0
8,858.4

5,802.5
4,033.4

1,769.1
88.2
—

1,680.9
615.5

5,435.7
3,699.6

1,736.2
89.0
18.9

1,628.3
603.2

5,085.4
3,430.1

1,655.3
127.9
30.0

1,497.4
544.7

952.7

2.87
2.85
—

$

$

4,697.9
3,207.1

1,490.8
204.9
60.6

1,225.3
458.6

766.7

2.25
2.22
—

$

$

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4,176.6
2,902.5

1,274.1
274.0
15.1

985.0
357.1

627.9

1.84
1.82
—

824.7
(418.9)
(130.4)
(420.4)

$

$

$

Net income . . . . . . . . . . . . . . . . . . . . . . .

$ 1,065.3

$ 1,025.1

Earnings per share—basic . . . . . . . . . . . . .
Earnings per share—diluted . . . . . . . . . . . .
Dividends per share . . . . . . . . . . . . . . . . .

$

$

3.50
3.49
—

3.17
3.17
—

Statement of Cash Flows Data:
Net cash provided by (used in):

Operating  activities . . . . . . . . . . . . . . . .
Investing  activities . . . . . . . . . . . . . . . . .
Financing  activities . . . . . . . . . . . . . . . .
Total capital expenditures . . . . . . . . . . . . .

$ 1,314.7
(371.7)
(868.8)
(374.0)

$ 1,213.1
(250.0)
(598.3)
(538.4)

$ 1,131.4
(569.8)
(546.8)
(571.6)

$ 1,050.5
(513.8)
(908.0)
(514.9)

Other Financial and Operating Data:
Same store sales growth(2) . . . . . . . . . . . .
Same store sales(2) . . . . . . . . . . . . . . . . . .
Number of stores included in same store

sales calculation . . . . . . . . . . . . . . . . . . .
Number of stores (at period end) . . . . . . . .
Selling square feet (in thousands at period

end) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net sales per square foot(3) . . . . . . . . . . .
Consumables  sales . . . . . . . . . . . . . . . . . .
Seasonal  sales . . . . . . . . . . . . . . . . . . . . . .
Home products sales . . . . . . . . . . . . . . . . .
Apparel  sales . . . . . . . . . . . . . . . . . . . . . .
Rent expense . . . . . . . . . . . . . . . . . . . . . .

Balance Sheet Data (at period end):
Cash and cash equivalents and short-term

investments . . . . . . . . . . . . . . . . . . . . . .
Total assets . . . . . . . . . . . . . . . . . . . . . . . .
Long-term debt . . . . . . . . . . . . . . . . . . . . .
Total shareholders’ equity . . . . . . . . . . . . .

2.8%

3.3%

4.7%

6.0%

4.9%

$17,818.7

$16,365.5

$14,992.7

$13,626.7

$12,227.1

11,052
11,789

10,387
11,132

9,783
10,506

9,254
9,937

8,712
9,372

$

$

87,205
223
75.7%
12.4%
6.4%
5.5%

$

82,012
220
75.2%
12.9%
6.4%
5.5%

$

76,909
216
73.9%
13.6%
6.6%
5.9%

$

71,774
213
73.2%
13.8%
6.8%
6.2%

67,094
201
71.6%
14.5%
7.0%
6.9%

$

785.2

$

686.9

$

614.3

$

542.3

$

489.3

$

579.8
11,224.1
2,740.6
5,710.0

$

505.6
10,867.5
2,818.8
5,402.2

$

140.8
10,367.7
2,772.2
4,985.3

$

126.1
9,688.5
2,618.5
4,674.6

$

497.4
9,546.2
3,288.2
4,063.6

(1) The fiscal year ended February 3,  2012 was comprised of  53 weeks.

27

(2) Same-store sales are calculated based upon stores that  were open at least  13 full fiscal months and
remain open at the end of the reporting period. We include  stores  that have been  remodeled,
expanded or relocated in our same-store sales calculation. When applicable, we exclude  the sales
in the non-comparable week of a 53-week year from the  same-store sales calculation.

(3) Net sales per square foot was calculated based on  total  sales  for  the preceding 12  months as  of  the

ending date of the reporting period divided by the average  selling square  footage  during the
period, including the end of the fiscal year, the  beginning  of  the fiscal  year, and the end  of  each of
our  three interim fiscal quarters.

January 30,
2015

January 31,
2014

Year Ended

February 1,
2013

February 3,
2012

January  28,
2011

Ratio of earnings to fixed charges(1): . . . . .

4.4x

4.7x

4.7x

3.8x

3.1x

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(1) For purposes of computing the ratio  of earnings to fixed charges, (a)  earnings consist of income

(loss) before income taxes, plus fixed charges less capitalized expenses  related to indebtedness
(amortization expense for capitalized interest  is not significant) and  (b) fixed charges consist of
interest expense (whether expensed or capitalized), the amortization of debt issuance costs and
discounts related to indebtedness, and the interest portion  of  rent expense.

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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF  FINANCIAL  CONDITION AND

RESULTS OF OPERATIONS

This  discussion and analysis should be read with,  and is  qualified  in its entirety by,  the Consolidated

Financial Statements and the notes thereto.  It also should  be read in  conjunction with the  Cautionary
Disclosure Regarding Forward-Looking Statements  and the  Risk Factors  disclosures set forth in the
Introduction and in Item 1A of this report,  respectively.

Executive  Overview

We  are the largest discount retailer in the  United States by number of stores,  with 11,879 stores
located in 43 states as of February 27, 2015, primarily in  the southern, southwestern, midwestern  and
eastern United States. We offer a broad selection of merchandise, including  consumable products such
as food, paper and cleaning products,  health and  beauty products and pet supplies, and
non-consumable products such as seasonal merchandise, home  decor and domestics, and basic apparel.
We  completed our first full year of tobacco product  sales  in 2014, with favorable  impacts  on our net
sales and same store sales. Our merchandise includes high quality national brands from  leading
manufacturers, as well as comparable quality private brand selections with  prices at  substantial
discounts to national brands. We offer  our customers these national brand and private brand products
at everyday low prices (typically $10 or less) in our convenient small-box (small  store) locations.

The customers we serve are value-conscious, many with low or fixed incomes,  and Dollar General

has always been intensely focused on  helping them make the most  of  their spending dollars. We  believe
our  convenient store format and broad  selection of high quality products at compelling values have
driven our substantial growth and financial success  over the years. Like other retailers, we have  been
operating for several years in an environment with  ongoing  macroeconomic challenges and
uncertainties. In addition, our core customer faces multiple macroeconomic headwinds, from  fluctuating
food and energy costs to rising and uncertain medical costs, and the timetable and strength of
economic recovery remains uncertain.  During  the latter part of 2014, our customer has experienced
some general economic tailwinds, such  as lower gasoline prices  and improving employment  rates;
however, the duration of these effects  is still  unknown.

We  are keenly focused on executing our four primary operating  priorities, which  are: 1) drive

productive sales growth, 2) enhance our gross  profit margins, 3) leverage process improvements  and
information technology to reduce costs,  and 4) strengthen and expand Dollar General’s  culture of
serving others.

Our first priority is driving productive sales  growth, which includes increasing shopper frequency,

item unit sales and transaction amount. In  2014, sales in same-stores increased by 2.8%  over 2013
levels due to increases in both traffic and average transaction. Successful sales growth initiatives in  2014
included completion of the first full year of sales relating to the chain-wide rollout  of tobacco products
and the expansion of our limited scope  store remodeling efforts, which optimized  shelf space in many
of our older, smaller stores and in many cases,  increased  the number  of coolers for refrigerated and
frozen foods and beverages. We remodeled and relocated a total of 915  stores  during the year. We
continued to meet the affordability needs  of our core customer  by renewing  our focus  on $1  to  $5
items, as more than 75% of our SKUs at  year-end were  items priced at $5 or less. We  also experienced
the successful launch of our DG Digital Coupons program.  Similar to the  preceding two years, inflation
had a very modest impact on our sales  in  2014. In addition  to  same-store  sales growth, we opened 700
new stores.

Our second priority is to enhance our gross profit rate. The full year of sales of  tobacco  products

in 2014 has driven increased customer  traffic as planned, although the  addition of  tobacco  products and
an increased proportion of sales of perishables  have lowered  the  gross profit  rate. An increase in
markdowns, an increase in the LIFO  provision and supply chain disruption  due  to  the longshoreman

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labor dispute on the U.S. west coast all contributed to a decrease in our overall gross  profit rate in
2014. We believe that both tobacco and perishables are significant  drivers of customer traffic  that
should lead to increases in average purchase amount. We expect  the improvement in  our  net sales  from
these initiatives will outweigh the corresponding reduction  in our gross profit rate. In  addition,  we have
ongoing efforts to reduce product costs  including shrink reduction, effective category management,
utilization of private brands, distribution  and transportation  efficiencies and additional improvements to
our  pricing and markdown business model,  among  others, while  remaining  committed to our everyday
low price strategy. In our consumables  category,  we strive  to offer  the optimal  balance  of the most
popular nationally advertised brands and  our own private brands, which generally have higher gross
profit rates than national brands. We believe that our core customer is continuing  to  seek out and
purchase goods at entry level price points  and  is doing so  with greater  frequency. To  this end, we
increased our offering of $1 food items  and  the number  of offerings from our Smart & Simple  brand.
Commodities cost inflation was minimal in 2014 and, in  some instances, we  experienced a decrease in
such costs. Accordingly, overall price increases passed through  to  our customers were minimal. We have
seen positive results from our home and apparel segments, and  remain committed to all of our
non-consumables categories, including  seasonal. We expect  the growth  of  consumables  to  continue to
outpace the non-consumables categories  again in 2015,  albeit to a lesser degree than  in recent years,
due in part to the anticipated continued economic pressures  discussed above.

Our third priority is leveraging process improvements and information  technology to reduce  costs.

We  are committed as an organization to reduce costs, particularly selling,  general and administrative
expenses (‘‘SG&A’’) that do not affect  the customer  experience.  In 2014, our  financial  results reflect a
significant increase in incentive compensation expense, as the 2013  threshold financial performance
level  required under our annual cash  incentive  compensation program was not met.  Additionally, rent
and utilities costs contributed to the increase in  SG&A. Conversely, we  again successfully lowered our
store labor costs as a percentage of sales, in  part, by simplifying  various tasks  performed in the stores.
Going forward, we will continue to simplify or  eliminate  unnecessary  work and optimize labor in our
stores and elsewhere in the company.  Additional items that were lower as  a percentage of  sales include
workers’ compensation and general liability expenses.

Our fourth priority is to strengthen and expand  Dollar General’s culture  of  serving others. For

customers this means helping them ‘‘Save  time. Save money. Every day!’’ by providing clean,
well-stocked stores with quality products  at low  prices. For employees, this means creating an
environment that attracts and retains  key  employees throughout  the organization. For the public, this
means giving back to our store communities through  our charitable  and other efforts. For shareholders,
this  means meeting their expectations of an efficiently  and profitably run organization that operates
with compassion and integrity.

Our continued focus on these four priorities, coupled with  strong cash flow management  and share
repurchases, resulted in solid overall  operating and financial performance in 2014 as compared  to  2013
as follows. Basis points, as referred to below, are equal to 0.01 percent  of total sales.

• Net sales in 2014 increased 8.0% over 2013. Sales in same-stores increased 2.8%,  with increases
in both customer traffic and average  transaction amount. Consumables represented 76%  of  sales
in 2014 and drove 82% of the total increase.  Departments with the most significant increases
were tobacco, perishables and candy and snacks.  Average sales per square foot in 2014 were
$223, up from $220 in 2013.

• Operating profit increased 1.9% to $1.77 billion, or 9.4% of sales, compared to $1.74 billion, or
9.9% of sales in 2013. The decrease in  our operating profit  rate was attributable to a 36 basis-
point decrease in our gross profit rate, coupled with a  19 basis-point  increase in SG&A.

30

• Our gross profit rate declined by 36 basis  points due primarily to an increase in promotional
markdowns, and in addition, sales of lower margin items increased at a proportionally higher
rate than sales of higher margin items.

• The increase in SG&A, as a percentage of sales, was due primarily  to  a significant increase in

incentive compensation expense as well as an  increase in rent expense; partially offset by
efficiencies relating to store labor costs. For other factors, see  the detailed discussion that
follows.

• Interest expense was relatively constant,  decreasing by $0.8 million  in 2014 to $88.2  million.  Total

long-term obligations as of January 30,  2015 were  $2.74 billion.

• We reported net income of $1.07 billion,  or $3.49 per diluted share,  for 2014, compared to net
income of $1.03 billion, or $3.17 per diluted share,  for  2013. Stock repurchase  activity during
2013 and 2014 contributed to the increase in diluted earnings per share.

• We generated approximately $1.31 billion of cash flows from operating activities in  2015, an
increase of 8.4% compared to 2013. We primarily utilized  our cash flows  from  operating
activities to invest in the growth of our business and repurchase our  common  stock.

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• Inventory turnover was 4.8 times on a  rolling four-quarter basis.  Inventories increased 2.9%  on a

per  store basis over 2013.

• During 2014 we opened 700 new stores, remodeled or relocated 915 stores, and  closed  43 stores.

Also in 2014, we repurchased approximately 14.1  million shares of our outstanding  common stock

for $800.1 million.

In 2015, we plan to continue to focus on our  four key operating priorities. We expect  our sales

growth in 2015 to again be driven by  consumables as we  expect our customer to continue to face
economic challenges, although we are optimistic recent economic  tailwinds may  encourage our
customer to purchase more non-consumable items. We plan to focus our efforts on effectively serving
our  core customers’ needs by providing them with  the selection they  want at the right  price points  in
2015.

We  made progress in 2014 on implementing an  improved supply chain solution to assist in

promotional and core inventory forecasting and  ordering.  We expect to make further progress in 2015,
and we expect that eventually all of our  SKUs will be managed  through this solution.  The supply chain
solution is helping us improve our ordering  processes in the  stores  and has contributed to our work
simplification efforts and improvements  in  maintaining efficient inventory levels. We believe  we have
additional opportunities for work simplification and optimization of store labor  in 2015.

We  are pleased with the performance of our 2014 new stores,  remodels and  relocations, and in

2015 we plan to open 730 new stores and to remodel or  relocate  875 stores.

Finally, we plan to continue to repurchase shares of our common stock in 2015 as  well as initiate

quarterly cash dividends, subject to Board discretion,  to  further enhance shareholder  return.

Key Financial Metrics. We have identified the following as our most critical financial metrics:

• Same-store sales growth;

• Sales per square foot;

• Gross profit, as a percentage of sales;

• Selling, general and administrative expenses, as a percentage  of sales;

• Operating profit;

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• Cash flow;

• Net income;

• Earnings per share;

• Earnings before interest, income taxes, depreciation and amortization;

• Return on invested capital; and

• Adjusted debt to Earnings before interest,  income taxes, depreciation and  amortization and  rent

expense.

Readers should refer to the detailed  discussion  of our operating results below for  additional
comments on financial performance in the  current year periods as  compared with the  prior year
periods.

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Results of Operations

Accounting  Periods. The following text contains references  to  years  2014, 2013, and 2012, which
represent fiscal years ended January 30, 2015, January  31, 2014, and February 1, 2013, respectively. Our
fiscal year ends on the Friday closest  to  January 31. All fiscal years were 52-week accounting periods.

Seasonality. The nature of our  business is seasonal to a  certain extent. Primarily because of  sales

of holiday-related merchandise, sales in  our fourth  quarter  (November, December  and January) have
historically been higher than sales achieved in  each of the first three quarters of the  fiscal  year.
Expenses, and to a greater extent operating profit,  vary  by quarter.  Results of  a period  shorter than a
full year may not be indicative of results expected for the entire year.  Furthermore,  the seasonal nature
of our business may affect comparisons  between  periods.

32

(amounts  in  millions,
except per share
amounts)
Net sales by category:
Consumables . . . . . .
% of net sales . . . . .
Seasonal . . . . . . . . .
% of net sales . . . . .
Home products . . . .
% of net sales . . . . .
Apparel . . . . . . . . . .
% of net sales . . . . .

Net sales . . . . . . . . .
Cost of goods sold . .
% of net sales . . . . .

Gross profit . . . . . . .
% of net sales . . . . .
Selling, general and
administrative
expenses . . . . . . .
% of net sales . . . . .

. . .
Operating  profit
% of net sales . . . . .
Interest expense . . . .
% of net sales . . . . .
Other (income)

expense . . . . . . . .
% of net sales . . . . .

Income before

income taxes . . . .
% of net sales . . . . .
Income taxes . . . . . .
% of net sales . . . . .

The following table contains results of operations data for fiscal years 2014,  2013 and  2012, and

the dollar and percentage variances among those  years.

2014

2013

2012

2014 vs. 2013

2013 vs. 2012

Amount
Change

% Change

Amount
Change

% Change

$14,321.1

$13,161.8

$11,844.8

$1,159.3

8.8% $1,317.0

11.1%

75.73%

2,345.0

12.40%

1,205.4

6.37%

1,038.1

5.49%

75.19%

2,259.5

12.91%

1,115.6

6.37%
967.2
5.53%

73.93%

2,172.4

13.56%

1,061.6

6.63%
943.3
5.89%

85.5

89.7

71.0

3.8

8.0

7.3

87.1

54.1

23.9

4.0

5.1

2.5

$18,909.6
13,107.1

$17,504.2
12,068.4

$16,022.1
10,936.7

$1,405.4
1,038.7

8.0% $1,482.0
1,131.7
8.6

9.2%

10.3

69.31%

68.95%

68.26%

5,802.5

30.69%

5,435.7

31.05%

5,085.4

31.74%

366.8

6.7

350.3

6.9

1
0
-
K

4,033.4

21.33%

3,699.6

21.14%

3,430.1

21.41%

333.9

1,769.1

1,736.2

1,655.3

32.9

9.0

1.9

269.4

80.9

7.9

4.9

9.36%
88.2
0.47%

—
0.00%

9.92%
89.0
0.51%

18.9
0.11%

10.33%
127.9
0.80%

30.0
0.19%

1,680.9

1,628.3

1,497.4

8.89%
615.5
3.26%

9.30%
603.2
3.45%

9.35%
544.7
3.40%

952.7
5.95%

(0.8)

(0.8)

(38.9)

(30.4)

(18.9)

(100.0)

(11.1)

(37.0)

52.5

12.3

3.2

2.0

130.9

8.7

58.5

10.7

$

40.2

3.9% $

72.5

7.6%

2.85

$

0.32

10.1% $

0.32

11.2%

Net income . . . . . . .
% of net sales . . . . .

$ 1,065.3

$ 1,025.1

5.63%

5.86%

Diluted earnings per
share . . . . . . . . . .

$

3.49

$

3.17

$

$

Net Sales. The net sales increase in 2014 reflects a  same-store  sales  increase of 2.8%  compared to

2013. For 2014, there were 11,052 same-stores which  accounted for  sales  of $17.82 billion.  Same-stores
include stores that have been open for  at least  13 months and remain open  at the end of the reporting
period. Changes in same-store sales are calculated based  on the comparable calendar weeks in  the
prior year, and include stores that have been remodeled, expanded or  relocated.  The remainder of the
increase in sales in 2014 was attributable  to  new stores,  partially offset by sales from closed stores.  The
increase in sales reflects increased customer traffic and  average transaction  amounts resulting from  the
refinement of the Company’s merchandise offerings, including a full year’s sales of tobacco products,

33

the expansion of perishables, and enhanced utilization of store square  footage.  Increases  in sales of
consumables outpaced our non-consumables, with sales  of tobacco products,  perishables, and candy  and
snacks contributing the majority of the  increase in  sales of  consumables.

The net sales increase in 2013 reflects a  same-store  sales  increase of 3.3%  compared to 2012. For
2013, there were 10,387 same-stores which accounted for  sales of $16.37  billion. The remainder of the
increase in sales in 2013 was attributable  to  new stores,  partially offset by sales from closed stores.  The
increase in sales reflects increased customer traffic and  average transaction  amounts. Increases in sales
of consumables outpaced our non-consumables, with sales of tobacco products, perishables,  and candy
and snacks contributing the majority of the increase. Tobacco  was added in  the stores primarily during
the first and second quarters of 2013. The expansion  of  coolers for perishables  in over 1,600  existing
stores was completed in the first half  of the  year while other  initiatives, including space optimization in
many  of our smaller stores, were implemented throughout  the year.

Of our four major merchandise categories, the consumables category,  which generally  has a lower

K
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1

gross  profit rate than the other three categories, has grown most significantly  over the past several
years. Because of the impact of sales mix  on gross profit, we continually review our merchandise mix
and strive to adjust it when appropriate.

Gross Profit. The gross profit rate as a percentage  of sales  was 30.7% in 2014 compared to 31.1%

in 2013. Gross profit increased by 6.7% in 2014,  and as  a percentage of sales, decreased  by  36 basis
points. The most significant factor affecting the gross profit rate was  an  increase in markdowns,
primarily due to increased promotions driven by competitive pressures. In addition, we  are experiencing
an ongoing trend of consumables comprising a larger portion  of  our net sales, primarily as the result of
increased sales of lower margin consumables including tobacco products and expanded perishables
offerings. These factors were partially  offset by higher initial inventory markups. We recorded  a LIFO
provision  of $4.2 million in 2014 compared to a LIFO benefit of $11.0 million in  2013.

The gross profit rate as a percentage  of sales was 31.1%  in 2013 compared to 31.7% in  2012.
Gross profit increased by 6.9% in 2013, and as a percentage of sales, decreased by 69 basis points. The
majority of the gross profit rate decrease  in 2013 as compared to 2012 was due to consumables
comprising a larger portion of our net  sales, primarily as the result of increased  sales of  lower margin
consumables which contributed to lower  initial inventory markups.  In  addition, we experienced  a higher
inventory shrinkage rate, partially attributable to the addition of  certain  consumable products with
relatively higher retail prices. These factors were  partially offset by a  reduction in  net purchase costs on
certain products. The Company recorded a  LIFO benefit of $11.0  million  in 2013 compared to a LIFO
provision  of $1.4 million in 2012.

SG&A Expense. SG&A expense was 21.3% as a percentage of  sales in 2014  compared to 21.1%

in 2013, an increase of 19 basis points.  The results  reflect a significant increase in incentive
compensation expense, as our prior year  2013 financial performance did  not  satisfy  certain  performance
requirements under our cash incentive  compensation  program.  The  2014 results  also reflect increases in
rent and utilities. Partially offsetting these increased costs were retail labor expense, which increased at
a rate lower than our increase in sales,  the introduction  of  convenience fees charged  to  customers for
cash back on debit card transactions,  and a  reduction in  workers’ compensation and  general liability
expenses. The 2014 period included expenses  of $14.3 million relating to an attempted acquisition,
while the 2013 results include expenses  of $8.5  million  for a legal settlement  of a previously decertified
collective  action.

SG&A expense was 21.1% as a percentage of sales in 2013  compared to 21.4%  in 2012, an
improvement of 27 basis points. We  had a significant decrease  in incentive  compensation expense, as
2013 financial performance did not satisfy certain performance requirements  under our cash incentive
compensation program. Retail labor expense increased at  a rate lower than our increase in  sales.
Declines  in workers’ compensation and  general liability expenses  also contributed to the overall

34

1
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decrease in SG&A expense as a percentage of sales. The above items were  partially  offset by certain
costs that increased from 2012 to 2013 at  a rate higher than  our increase  in sales, including
depreciation and amortization and fees associated  with the  increased volume of customer purchases
transacted with debit cards.

Interest Expense.

Interest expense remained relatively  constant in  2014 compared to 2013. See the

detailed discussion under ‘‘Liquidity and  Capital Resources’’ regarding the financing of various
long-term obligations and the related effect on  interest  expense in  the periods  presented.

The decrease in interest expense in 2013 compared to 2012  is due to lower all-in interest rates

primarily resulting from the completion  of  a refinancing  in April 2013.

We  had outstanding variable-rate debt of $62.0  million  and  $139.5 million  as of January 30,  2015
and January 31, 2014, respectively, after taking into consideration the  impact of  interest rate swaps. The
remainder of our outstanding indebtedness at January 30, 2015 and January 31, 2014 was fixed rate
debt.

Other (Income) Expense.

In 2013, we recorded pretax losses of $18.9  million resulting from the
termination of our senior secured credit  facilities. In 2012, we recorded  pretax  losses of $29.0  million
resulting from the redemption of $450.7 million aggregate principal amount of our senior  subordinated
notes due 2017 plus accrued and unpaid interest.

Income Taxes. The effective income tax rates for 2014, 2013, and 2012 were expenses of 36.6%,

37.0%, and 36.4%, respectively.

The effective income tax rate for 2014 was 36.6%  compared to a rate of 37.0% for  2013 which
represents a net decrease of 0.4 percentage points. The effective income tax rate  decreased  from 2013
due principally to the favorable resolution  of state income tax  examinations and  other  state income tax
reserves, which increased by a lesser amount in  2014 compared to 2013.  As in prior years, we receive a
significant income tax benefit related  to  wages paid to certain newly hired employees that qualify for
federal jobs credits (principally the Work Opportunity Tax Credit or ‘‘WOTC’’).  The federal  law
authorizing the WOTC credit has expired for employees  hired  after December 31, 2014.  In  the past,
when these credit provisions have expired, Congress  has reenacted the law on a retroactive basis. It is
uncertain as to whether (or when) WOTC credits will  be  retroactively  renewed  in this instance. The
Company will receive credits in future periods for employees  hired on or  before December 31, 2014;
however, the future period credit received will  be  significantly lower than what has  been recognized in
2014 and prior years without WOTC  reenactment.

The effective income tax rate for 2013 was 37.0%  compared to a rate of 36.4% for  2012 which

represents a net increase of 0.6 percentage points.  The 2012 amounts  were favorably  impacted  by  the
resolution of income tax examinations  that did not reoccur, to the same extent, in 2013.  This effective
tax rate increase was partially offset by the  recording of an  income tax benefit  in 2013 associated with
the expiration of the assessment period during which the taxing authorities could have  assessed
additional income tax associated with  our  2009 tax year. In addition, 2013 reflects  larger income tax
benefits associated with federal jobs credits.

The 2012 effective tax rate of 36.4% was greater than  the statutory tax rate of 35%  due  primarily

to the inclusion of state income taxes in the  total  effective tax  rate.

Off Balance Sheet Arrangements

The entities involved in the ownership  structure underlying the  leases  for  three of our distribution
centers meet the accounting definition of a Variable Interest Entity (‘‘VIE’’).  One  of  these  distribution
centers has been recorded as a financing  obligation whereby its property and equipment  are reflected
in our consolidated balance sheets. The  land  and  buildings of the other two distribution centers  have
been recorded as operating leases. We are not  the primary beneficiary of  these VIEs and,  accordingly,
have not included these entities in our  consolidated financial statements. Other than the foregoing,  we
are not party to any material off balance  sheet arrangements.

35

Effects of Inflation

We  experienced little or no overall product cost inflation in  2014, 2013 and 2012.

Liquidity and Capital Resources

Current Financial Condition and Recent Developments

During  the past three years, we have generated an aggregate of approximately  $3.66 billion  in cash
flows from operating activities and incurred approximately $1.48 billion in  capital expenditures.  During
that period, we expanded the number of  stores we operate by 1,852, representing  growth of
approximately 19%, and we remodeled or relocated  2,089 stores, or approximately  18% of the stores
we operated as of January 30, 2015. We  intend  to  continue our current strategy  of pursuing  store
growth, remodels and relocations in 2015.

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We  have a five-year $1.85 billion unsecured credit  agreement (the ‘‘Facilities’’),  and we have
outstanding $1.8 billion aggregate principal amount of senior notes. At  January 30, 2015,  we had total
outstanding debt (including the current portion  of long-term obligations) of $2.74  billion, which
includes balances under the Facilities,  and  senior notes, all of which are described in greater detail
below. We had $821.5 million available for  borrowing under  the Facilities at January 30, 2015.

We  believe our cash flow from operations and existing cash balances,  combined with availability

under the Facilities, and access to the  debt markets will provide sufficient liquidity to fund our current
obligations, projected working capital requirements, capital spending and  planned dividend payments
for a period that includes the next twelve months as  well as the  next several years. However, our ability
to maintain sufficient liquidity may be  affected by numerous factors,  many  of which are  outside of  our
control. Depending on our liquidity levels, conditions in  the capital markets and other factors,  we may
from time to time consider the issuance  of  debt,  equity or other  securities, the proceeds of which  could
provide additional liquidity for our operations.

Facilities

The Facilities consist of a senior unsecured term loan  facility (the  ‘‘Term Facility’’)  with an initial
balance of $1.0 billion and an $850.0  million senior unsecured revolving credit facility  (the  ‘‘Revolving
Facility’’) which provides for the issuance  of letters of credit up  to  $250.0 million.  We may request,
subject to agreement by one or more  lenders,  increased revolving commitments and/or  incremental
term loan facilities in an aggregate amount  of  up to $150.0  million. The  Facilities  mature on April  11,
2018.

Borrowings under the Facilities bear interest at a rate equal to an applicable  margin plus,  at our
option, either (a) LIBOR or (b) a base  rate (which is usually equal to the  prime rate).  The  applicable
margin for borrowings as of January 30,  2015 was 1.275% for LIBOR borrowings and 0.275% for
base-rate borrowings. We must also pay  a  facility fee, payable on any used and unused  amounts  of the
Facilities, and letter of credit fees. The applicable margins  for borrowings,  the facility  fees  and the
letter of credit fees under the Facilities  are  subject to adjustment each quarter based  on our long-term
senior unsecured debt ratings.

The Term Facility  amortizes in quarterly installments of $25.0  million,  which commenced on
August 1, 2014. The final quarterly payment of the  then-remaining balance will be due at maturity on
April 11, 2018. As of January 30, 2015,  the balance on  the Term Facility was $925.0 million. The
Facilities can be prepaid in whole or in part at any time. The Facilities contain  certain  covenants that
place limitations on the incurrence of  liens; change  of business; mergers  or  sales  of  all  or substantially
all assets; and subsidiary indebtedness, among other limitations.  The  Facilities  also contain financial
covenants that require the maintenance of  a minimum fixed charge coverage ratio  and a  maximum

36

1
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leverage  ratio. As of January 30, 2015, we were  in compliance  with all such  covenants. The Facilities
also contain customary affirmative covenants and events  of default.

As of January 30, 2015, we had total  outstanding  letters of credit of $43.6 million,  $28.5 million of

which  were under the Revolving Facility.

For the remainder of fiscal 2015, we anticipate potential  borrowings under the  Revolving Facility

up to a maximum of approximately $500  million outstanding  at any one time, including  any anticipated
borrowings to fund repurchases of common  stock.

Senior Notes

We  have $500.0 million aggregate principal amount of 4.125% senior  notes due 2017 (the ‘‘2017
Senior Notes’’) which mature on July  15, 2017, $400.0 million aggregate principal  amount  of  1.875%
senior notes due 2018 (the ‘‘2018 Senior  Notes’’),  net of discount  at issuance of $0.5  million,  which
mature on April 15, 2018; and $900.0 million aggregate principal amount of 3.25% senior  notes due
2023 (the ‘‘2023 Senior Notes’’), net of  discount at  issuance  of  $2.4 million, which  mature on April  15,
2023. Collectively, the 2017 Senior Notes,  the 2018  Senior Notes  and the 2023 Senior Notes comprise
the ‘‘Senior Notes’’, each of which were issued pursuant to an indenture as modified  by  supplemental
indentures relating to each series of Senior Notes  (as  so supplemented, the ‘‘Senior  Indenture’’).
Interest on the 2017 Senior Notes is payable  in cash  on January 15 and  July  15 of each year and
commenced on January 15, 2013. Interest on the  2018 Senior Notes and the 2023 Senior  Notes is
payable in cash on April 15 and October 15  of each year and  commenced  on October 15, 2013.

We  may redeem some or all of the Senior  Notes at any time at redemption prices  set forth in the
Senior Indenture. Upon the occurrence  of a  change of control triggering event, which  is defined in the
Senior Indenture, each holder of our  Senior  Notes has the right  to  require us to repurchase some or all
of such holder’s Senior Notes at a purchase  price in cash equal to 101% of the principal amount
thereof, plus accrued and unpaid interest,  if any,  to  the repurchase date.

The Senior Indenture contains covenants limiting, among other  things, our ability (subject to
certain exceptions) to consolidate, merge,  or sell  or otherwise dispose of all or substantially all of our
assets;  and our ability and the ability of our  subsidiaries to incur or guarantee  indebtedness secured by
liens on any shares of voting stock of significant  subsidiaries.

The Senior Indenture also provides for events of  default which, if any of  them occurs, would

permit or require the principal of and  accrued interest  on our Senior Notes to become or to be
declared due and payable.

Sale Leaseback Transaction

In January 2014 we consummated a transaction  pursuant  to  which we sold and subsequently  leased

back the land, buildings and related improvements  for 233  of our  stores. This transaction resulted  in
cash proceeds of approximately $281.6 million.

Rating Agencies

In February 2015, Standard & Poor’s reaffirmed our  senior unsecured debt  rating of BBB(cid:6) and
our  corporate debt rating of BBB(cid:6), both with a stable outlook, and Moody’s reaffirmed our senior
unsecured debt rating of Baa3 with a  stable outlook. Previously, Standard and  Poor’s had placed all of
our  credit ratings on watch with negative  implications and Moody’s had placed all of our credit  ratings
on review for downgrade due to the  proposed  business  combination with Family Dollar. Our current
credit ratings, as well as future rating  agency  actions, could (i) impact our  ability to finance our
operations on satisfactory terms; (ii) affect our financing costs; and (iii) affect our insurance  premiums

37

K
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1

and collateral requirements necessary  for our self-insured programs. There can be no  assurance that we
will be able to maintain or improve our current  credit ratings.

Interest Rate Swaps

We  use interest rate swaps to minimize the risk  of adverse changes  in interest  rates.  These swaps
are intended to reduce risk by hedging an underlying economic  exposure. Because of high  correlation
between the derivative financial instrument  and the  underlying  exposure being hedged,  fluctuations in
the value of the financial instruments are generally offset by reciprocal changes in the  value of  the
underlying economic exposure. Our principal interest  rate  exposure relates to outstanding amounts
under our Facilities. At January 30, 2015, we had interest  rate  swaps with a total notional amount of
$875.0 million. For more information  see  Item 7A, ‘‘Quantitative and  Qualitative Disclosures  about
Market Risk’’ below.

Fair Value Accounting

We  have classified our interest rate swaps, as further discussed in  Item 7A. below, in Level  2 of

the fair value hierarchy, as the significant inputs  to  the overall valuations are based on  market-
observable data or information derived from  or corroborated by  market-observable data, including
market-based inputs to models, model  calibration to market-clearing transactions, broker or dealer
quotations, or alternative pricing sources with  reasonable levels of price transparency. Where models
are used, the selection of a particular  model to value a  derivative depends upon the contractual terms
of, and  specific risks inherent in, the  instrument as well  as the availability of pricing information  in the
market. We use similar models to value similar  instruments.  Valuation models require a variety of
inputs, including contractual terms, market prices, yield curves, credit curves, measures of volatility, and
correlations of such inputs. For our derivatives, all of which  trade in liquid markets, model inputs can
generally be verified.

We  incorporate credit valuation adjustments to appropriately reflect both our own  nonperformance

risk and the respective counterparty’s  nonperformance risk  in the  fair value measurements  of  our
derivatives. The credit valuation adjustments  are calculated  by determining the total expected exposure
of the derivatives (which incorporates  both the  current and potential future exposure) and then
applying each counterparty’s credit spread to the applicable exposure.  For  derivatives with two-way
exposure, such as interest rate swaps,  the counterparty’s credit  spread is  applied  to  our  exposure to the
counterparty, and our own credit spread  is  applied  to  the counterparty’s exposure  to  us,  and the  net
credit valuation adjustment is reflected  in our derivative valuations.  The  total  expected exposure of a
derivative is derived using market-observable inputs, such as yield curves  and volatilities. The  inputs
utilized for our own credit spread are based  on implied  spreads from our publicly-traded  debt. For
counterparties with publicly available credit information, the credit spreads  over LIBOR  used in the
calculations represent implied credit  default swap spreads obtained  from  a third party credit data
provider. In adjusting the fair value of our derivative contracts  for the effect of nonperformance risk,
we have considered the impact of netting  and any applicable credit enhancements, such  as collateral
postings, thresholds, mutual puts, and guarantees. Additionally, we actively monitor  counterparty  credit
ratings for any significant changes.

As of January 30, 2015, the net credit valuation adjustments had an insignificant impact on the
settlement values of our derivative liabilities. Various factors impact  changes in the  credit valuation
adjustments over time, including changes in the  credit spreads of the parties to the contracts, as well  as
changes in market rates and volatilities, which  affect the  total  expected exposure of the  derivative
instruments. When appropriate, valuations are also adjusted for various factors such  as liquidity and
bid/offer spreads, which factors we deemed to be immaterial as  of January 30,  2015.

38

Contractual  Obligations

The following table summarizes our significant contractual obligations and  commercial

commitments as of January 30, 2015  (in  thousands):

Payments Due by Period

Contractual obligations

Total

1 year

1 - 3 years

3 - 5 years

5+ years

Long-term debt obligations . . . . . . . . .
Capital lease obligations . . . . . . . . . . .
Interest(a) . . . . . . . . . . . . . . . . . . . . .
Self-insurance  liabilities(b) . . . . . . . . .
Operating  leases(c) . . . . . . . . . . . . . .

$2,736,995
5,875
353,570
225,021
6,626,501

$ 100,090
1,068
71,770
83,165
793,274

$ 700,555
2,114
125,478
93,738
1,454,936

$1,025,955
957
61,967
31,097
1,232,628

$ 910,395
1,736
94,355
17,021
3,145,663

Subtotal . . . . . . . . . . . . . . . . . . . . .

$9,947,962

$1,049,367

$2,376,821

$2,352,604

$4,169,170

Commitments Expiring by Period

Commercial commitments(d)

Total

1 year

1 - 3 years

3 - 5 years

5+ years

Letters  of credit . . . . . . . . . . . . . . . .
. . . . . . . . . .
Purchase  obligations(e)

$

15,100
987,784

$

15,100
963,720

Subtotal . . . . . . . . . . . . . . . . . . . .

$ 1,002,884

$ 978,820

$

$

— $

24,064

24,064

$

— $
—

— $

—
—

—

Total  contractual obligations and

commercial  commitments(f) . . . . .

$10,950,846

$2,028,187

$2,400,885

$2,352,604

$4,169,170

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(a) Represents obligations for interest  payments on long-term debt  and capital lease obligations, and

includes projected interest on variable rate long-term debt, using 2014  year  end rates. Variable rate
long-term debt includes the balance of  the senior  revolving  credit facility (which had a balance of
zero as  of January 30, 2015), the balance of our tax  increment financing of  $12.0 million, and  the
unhedged portion of the senior term loan facility of $50 million.

(b) We retain a significant portion of  the risk for our workers’ compensation, employee  health

insurance, general liability, property loss  and  automobile insurance. As these obligations  do not
have scheduled maturities, these amounts  represent  undiscounted estimates based upon  actuarial
assumptions. Reserves for workers’ compensation and  general  liability  which existed as of the  date
of a merger transaction in 2007 were discounted in order to arrive at  estimated fair value. All
other amounts are reflected on an undiscounted basis in  our consolidated balance sheets.

(c) Operating lease obligations are inclusive of amounts included in deferred rent in our consolidated

balance sheets.

(d) Commercial commitments include  information technology  license and support agreements,
supplies, fixtures, letters of credit for import  merchandise, and other inventory purchase
obligations.

(e) Purchase obligations include legally  binding agreements for software licenses and  support, supplies,

fixtures, and merchandise purchases (excluding such  purchases subject to  letters of credit).

(f) We have potential payment obligations associated  with uncertain tax  positions that are not

reflected in these totals. We are currently unable to make reasonably reliable estimates of the
period of cash settlement with the taxing  authorities for  the $10.7 million of reserves for uncertain
tax positions.

39

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Share Repurchase Program

On March 10, 2015, the Company’s Board  of  Directors authorized a $1.0 billion increase  to  our

existing common stock repurchase program.  The  total remaining authorization is  approximately
$1.2 billion at March 12, 2015. Under  the authorization, purchases may be made in the  open market or
in privately negotiated transactions from  time to time subject to market and other conditions,  and the
authorization has no expiration date.  For  more detail about our share  repurchase program,  see Note 12
to the consolidated financial statements.

Other Considerations

On March 10, 2015, the Board of Directors approved  a quarterly cash dividend to shareholders of

$0.22 per share which will be paid on April 22, 2015 to shareholders of record on  April 8,  2015.
Although the Board currently intends to continue regular quarterly cash dividends, the payment of
future cash dividends are subject to the  Board’s discretion and will  depend upon, among other things,
our  results of operations, cash requirements,  financial condition, contractual restrictions and  other
factors that our Board may deem relevant.

Our inventory balance represented approximately  49% of our total assets  exclusive  of  goodwill  and
other intangible assets as of January 30, 2015. Our ability to effectively  manage our  inventory balances
can have a significant impact on our cash  flows from operations during a given fiscal year. Inventory
purchases are often somewhat seasonal in  nature, such  as the purchase of warm-weather or Christmas-
related merchandise. Efficient management of our inventory has  been and continues  to  be  an area of
focus for us.

As described in Note 8 to the consolidated financial statements, we are involved in  a number  of

legal actions and claims, some of which could potentially result in material cash payments. Adverse
developments in those actions could materially and adversely affect  our liquidity. We also  have certain
income tax-related contingencies as disclosed in  Note 4  to  the consolidated  financial  statements.  Future
negative developments could have a material adverse effect on our  liquidity.

Cash Flows

Cash flows from operating activities. Cash flows from operating activities were $1.31  billion in
2014, an increase of $101.7 million compared  to  2013. Significant components of the  increase in cash
flows from operating activities in 2014 compared to 2013  include  increased net income due primarily to
increased sales and operating profit in 2014 as  described in  more detail above under  ‘‘Results of
Operations.’’ Merchandise inventories increased  by  a greater  amount in 2014  compared to 2013,  which
was partially offset by accounts payable, which increased by $97.2 million in 2014  compared to a
$36.9 million increase in 2013. The increase  in accounts payable during 2014 was due primarily to the
volume and timing of domestic merchandise receipts. On  an ongoing basis, we closely monitor and
manage our inventory balances, and they may fluctuate from period to period based  on new store
openings, the timing of purchases, and  other factors. Merchandise inventories increased by 9%  during
2014, compared to a 7% increase in 2013. Inventory levels in the  consumables category increased by
$178.4 million, or 12%, in 2014 compared to an increase of $168.0 million, or 12%,  in 2013. The
seasonal category increased by $13.8  million,  or 3%, in  2014 compared  to a  decrease of $4.7  million, or
1%, in 2013. The home products category was essentially unchanged in 2014 compared to an increase
of $22.0 million, or 9%, in 2013. The  apparel category increased by $37.1 million, or 13%,  in 2014
compared to a decrease of $29.5 million,  or  9%, in 2013.

Significant components of the increase in cash flows from operating activities  in 2013 compared to

2012 include increased net income due primarily to increased sales and lower SG&A expenses, as a
percentage of sales, in 2013 as described  in more  detail above under  ‘‘Results  of  Operations.’’
Significant components of the increase in cash flows from operating activities  were related to changes

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in working capital, including Merchandise inventories, Accounts payable  and Accrued  expenses and
other. The impact of the changes in inventory  balances,  which increased in  both  years  but by a lesser
amount in 2013 compared to 2012, is  explained in more  detail below. Items positively affecting Accrued
expenses and other include the timing  of  accruals  and payments  for legal settlements and  non-income
taxes (primarily sales taxes), and the adjustment  of  accruals during 2012  resulting from the  favorable
resolution of income tax examinations  which did  not  recur in 2013.  Partially  offsetting  the positive
impact of the items discussed above were  reduced  incentive compensation accruals, increased cash
payments for income taxes, and changes  in Accounts  payable, which  are affected  by  the timing and mix
of merchandise purchases, the most significant category of which  were  domestic  purchases.

In addition, our merchandise inventories increased by 7% during 2013,  compared to a 19%

increase in 2012. The percentage increase  in  inventories in 2013  was  less than the  prior year due to our
emphasis on more effective inventory  management  and our related efforts to control  shrink. Inventory
levels in the consumables category increased  by  $168.0 million,  or 12%, in  2013 compared  to  an
increase of $245.7 million, or 22%, in  2012. The seasonal category decreased by $4.7 million, or  1%, in
2013 compared to an increase of $70.2 million,  or 18%, in  2012. The home products  category increased
$22.0 million, or 9%, in 2013 compared to an increase of $56.2 million, or 29%,  in 2012. The  apparel
category decreased by $29.5 million,  or 9%, in  2013 compared  to  an  increase of $16.0  million, or  5%,
in 2012.

Cash flows from investing activities. Significant components of property and equipment purchases

in 2014 included the following approximate  amounts: $127  million  for improvements, upgrades,
remodels and relocations of existing stores;  $102 million for new leased stores; $64 million for
distribution and transportation-related  projects; $38 million for stores  built by us; and $35 million for
information systems upgrades and technology-related projects. The timing  of new, remodeled  and
relocated store openings along with other  factors may affect the relationship  between such openings
and the related property and equipment  purchases in any given period. During 2014, we opened  700
new stores and remodeled or relocated  915 stores.  See  ‘‘—Liquidity  and Capital Resources.’’ Cash  flows
from investing activities decreased from  2013 to 2014, due primarily to a sale-leaseback transaction in
2013 (more fully described below).

Significant components of property and equipment purchases  in 2013 included the following
approximate amounts: $187 million for  improvements, upgrades, remodels  and relocations of existing
stores; $124 million for new leased stores;  $112 million for distribution centers, which  included a
significant portion of the construction  cost  of a distribution  center  in Pennsylvania; $76 million  for
stores purchased or built by us; and $28  million  for information systems upgrades  and technology-
related projects. During 2013, we opened 650 new stores and remodeled or relocated  582 stores. Our
sale-leaseback transaction which we consummated  in January  2014 for 233 of our stores resulted in
proceeds from the sale of these properties of approximately $281.6 million.

Significant components of property and equipment purchases  in 2012 included the following
approximate amounts: $155 million for  new  leased stores; $151 million for improvements, upgrades,
remodels and relocations of existing stores;  $132 million for stores purchased  or built by us; $83 million
for distribution centers; $27 million for systems-related  capital projects; and $17  million for
transportation-related projects. During 2012, we  opened 625  new stores and remodeled or  relocated
592 stores.

Capital expenditures during 2015 are projected  to  be  in the range  of  $500-$550 million. We
anticipate funding 2015 capital requirements with existing cash balances, cash flows from operations,
and if necessary, as of January 30, 2015,  we  also have  significant availability under  our Revolving
Facility. We plan to continue to invest in  store growth and  development of approximately 730 new
stores and approximately 875 stores to be remodeled or  relocated. Capital expenditures in  2015 are
anticipated to support our store growth as well as our  remodel and  relocation initiatives, including

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capital outlays for leasehold improvements, fixtures and equipment;  the construction of new  stores;
costs to support and enhance our supply chain initiatives including the distribution  center under
construction in Texas; technology initiatives; as well as routine and ongoing  capital requirements.

Cash flows from financing activities.

In 2014, we repurchased 14.1 million outstanding shares of

our  common stock at a total cost of $800.1 million. We made repayments  of $75.0 million on  the
balance of the Term Facility. Borrowings  and  repayments  under the Revolving Facility during the 2014
period were the same amount, resulting in  no net  increase to amounts outstanding  under the Revolving
Facility during 2014.

The 2013 cash flows from financing activities reflect our refinancing in April 2013, including the

issuance of long-term obligations which includes the $1.0 billion unsecured  Term Facility and the
issuance of Senior Notes totaling approximately $1.3 billion.  Proceeds from  these transactions were
used to extinguish our previous secured term loan  and  revolving credit facilities which  had balances  of
$1.96 billion and $155.6 million at termination. Net  repayments  under the Revolving Facility were
$130.9 million during 2013. We paid  debt issuance costs and hedging  fees  totaling  $29.2 million in 2013
related to the refinancing. Also in 2013,  we repurchased 11.0 million outstanding  shares of our common
stock at a total cost of $620.1 million.

In 2012 we repurchased 14.4 million outstanding shares of our common stock at  a total cost  of
$671.4 million. In July 2012, we issued $500.0 million aggregate principal amount of 4.125% senior
notes due 2017. Also in July 2012, we  redeemed the remaining aggregate principal  amount  of  senior
subordinated notes due 2017 at a redemption price of 105.938% of the principal amount thereof,
resulting in a cash outflow of $477.5  million. Net  borrowings  under  our senior secured revolving  credit
facility were $101.8 million during 2012.

Critical Accounting Policies and Estimates

The preparation of financial statements  in accordance with U.S. GAAP requires management to
make estimates and assumptions that affect  reported  amounts  and related disclosures. In  addition  to
the estimates presented below, there are other  items within our financial  statements that require
estimation, but are not deemed critical  as defined  below. We believe these estimates  are reasonable and
appropriate. However, if actual experience differs from the  assumptions  and other considerations  used,
the resulting changes could have a material  effect  on the  financial  statements taken  as a whole.

Management believes the following policies and estimates  are critical because they  involve
significant judgments, assumptions, and  estimates. Management  has discussed the development  and
selection of the critical accounting estimates with the Audit  Committee of our Board of Directors, and
the Audit Committee has reviewed the disclosures presented below relating to those policies and
estimates. See Note 1 to the consolidated financial statements for a detailed discussion of our principal
accounting  policies.

Merchandise  Inventories. Merchandise inventories are stated at the lower of cost  or market
(‘‘LCM’’) with cost determined using the  retail last in, first  out (‘‘LIFO’’) method. We use  the retail
inventory method (‘‘RIM’’) to calculate gross profit and the resulting  valuation  of  inventories at  cost,
which  are computed by applying a calculated cost-to-retail inventory ratio to the retail  value of  sales at
a department level. The RIM is an averaging  method that has  been widely  used in the retail industry
due to its practicality. Also, the use of the  RIM  will  result in  valuing inventories at LCM  if markdowns
are currently taken as a reduction of the  retail value of  inventories. Inherent in the retail inventory
method calculation are certain significant  management judgments  and estimates including, among
others, initial markups, markdowns, and  shrinkage,  which significantly impact the gross profit
calculation as well as the ending inventory  valuation  at cost.  These  significant estimates, coupled with

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the fact that the RIM is an averaging  process, can, under certain circumstances, produce distorted  cost
figures. Factors that can lead to distortion  in the calculation of  the  inventory balance include:

• applying the RIM to a group of products that is  not  fairly uniform  in terms of its cost and

selling price relationship and turnover;

• applying the RIM to transactions over a  period of  time that  include different rates of gross

profit, such as those relating to seasonal  merchandise;

• inaccurate estimates of inventory shrinkage between  the date of the last  physical inventory at a

store and the financial statement date; and

• inaccurate estimates of LCM and/or LIFO reserves.

Factors that reduce potential distortion include the use  of  historical experience  in estimating the

shrink provision (see discussion below) and an annual LIFO analysis whereby all SKUs are considered
for inclusion in the index formulation.  An actual valuation of inventory under the LIFO method  is
made at the end of each year based on  the inventory  levels and costs at that time. Accordingly, interim
LIFO calculations are based on management’s  estimates of  expected year-end inventory levels,  sales  for
the year and the expected rate of inflation/deflation for  the year  and are  thus  subject to adjustment in
the final year-end LIFO inventory valuation. We  also perform interim inventory analysis for
determining obsolete inventory. Our policy is  to  write down inventory to an  LCM value based  on
various management assumptions including estimated markdowns  and sales required to liquidate such
inventory in future periods. Inventory  is  reviewed on a quarterly basis  and adjusted to reflect write-
downs as appropriate.

Factors such as slower inventory turnover  due to changes in competitors’  practices,  consumer
preferences, consumer spending and unseasonable weather  patterns, among other factors, could cause
excess inventory requiring greater than  estimated  markdowns to entice consumer purchases, resulting in
an unfavorable impact on our consolidated financial statements. Sales shortfalls due to the above
factors could  cause reduced purchases from vendors and associated vendor allowances that would also
result in an unfavorable impact on our  consolidated  financial statements.

We  calculate our shrink provision based on actual physical inventory results during the fiscal
period and an accrual for estimated shrink occurring subsequent to a  physical inventory through the
end of the fiscal reporting period. This accrual is calculated as a percentage of sales at  each retail
store, at a department level, and is determined by dividing the book-to-physical inventory adjustments
recorded  during the previous twelve months by the related sales for the same period for each store. To
the extent that subsequent physical inventories yield different results than this estimated accrual, our
effective shrink rate for a given reporting  period will include the impact of adjusting  the estimated
results to the actual results. Although  we perform physical  inventories in virtually all of our stores on
an annual basis, the same stores do not necessarily get  counted in the same  reporting periods  from year
to year, which could impact comparability in  a given reporting period.

We  believe our estimates and assumptions  related to merchandise  inventories have generally been

accurate in recent years and we do not  currently  anticipate material changes in  these  estimates and
assumptions.

Goodwill and Other Intangible Assets. The qualitative and quantitative assessments related  to  the

valuation and any  potential impairment of goodwill  and other intangible assets are  each subject to
judgments and/or assumptions. Significant judgments  required in the analysis of qualitative  factors may
include determining the appropriate  factors to consider  and the relative importance of those factors
along with other assumptions. Significant judgments required  in the quantitative testing  process  may
include projecting future cash flows,  determining  appropriate discount rates, correctly applying
valuation techniques, correctly computing  the implied  fair value of goodwill if necessary, and  other

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assumptions. Future cash flow projections  are based  on management’s  projections and represent best
estimates taking into account recent financial performance, market trends, strategic plans and  other
available information, which in recent years have been materially accurate. Although  not  currently
anticipated, changes in these estimates and assumptions could materially affect the determination of
fair value or impairment. Future indicators  of  impairment could  result  in an asset impairment  charge. If
these judgments or assumptions are incorrect  or flawed, the  analysis could be negatively impacted.

Our most recent testing of our goodwill  and indefinite lived trade name  intangible  assets was

completed during the third quarter of 2014. No indicators  of impairment were  evident and no
assessment of or adjustment to these  assets was required. We are  not  currently projecting a  decline  in
cash flows that could be expected to  have an  adverse  effect such as a violation  of debt  covenants or
future impairment  charges.

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Property and Equipment. Property and equipment are recorded at cost.  We group our assets into
relatively homogeneous classes and generally provide for  depreciation on a straight-line basis over the
estimated average useful life of each asset  class, except for leasehold  improvements,  which are
amortized over the lesser of the applicable lease term or the  estimated  useful life of  the asset. Certain
store and warehouse fixtures, when fully  depreciated, are removed from  the  cost and related
accumulated depreciation and amortization accounts.  The valuation and classification of these assets
and the assignment of depreciable lives  involves significant  judgments and the  use of estimates, which
we believe have been materially accurate  in recent years.

Impairment of Long-lived Assets.

Impairment of long-lived assets results when the  carrying value

of the assets exceeds the estimated undiscounted future cash flows  generated by the assets.  Our
estimate of undiscounted future store  cash flows is  based upon historical operations  of the stores and
estimates of future profitability which  encompasses many factors that are  subject to variability and are
difficult to predict. If our estimates of future cash flows  are not materially accurate, our  impairment
analysis could be impacted accordingly. If  a  long-lived asset is found to be impaired, the amount
recognized for impairment is equal to the  difference between the  carrying value and  the asset’s
estimated fair value. The fair value is  estimated based primarily upon projected future  cash flows
(discounted at our credit adjusted risk-free  rate) or  other  reasonable estimates  of fair market value in
accordance with U.S. GAAP. Although  not currently anticipated, changes in  these estimates,
assumptions or projections could materially affect the determination of fair value or impairment.

Insurance  Liabilities. We retain a significant portion of the risk for our workers’ compensation,

employee health, property loss, automobile  and  general liability. These represent significant costs
primarily due to our large employee base  and number  of stores. Provisions are made for  these  liabilities
on an undiscounted basis based on actual claim data and  estimates  of  incurred but  not  reported claims
developed using actuarial methodologies based on historical claim trends, which have been  and are
anticipated to continue to be materially  accurate.  If future claim  trends deviate from recent historical
patterns, or other unanticipated events  affect the  number and significance of  future claims, we may be
required to record additional expenses or  expense  reductions, which could be material to our future
financial  results.

Contingent  Liabilities—Income  Taxes.

Income tax reserves are determined using the methodology

established by accounting standards relating to uncertainty in income  taxes. These  standards require
companies to assess each income tax position taken using a  two-step process. A  determination  is first
made as to whether it is more likely than  not that the position will be sustained,  based upon the
technical merits, upon examination by  the taxing  authorities. If  the  tax position is expected  to  meet the
more likely than not criteria, the benefit  recorded for the tax position equals the  largest amount that is
greater than 50% likely to be realized  upon ultimate settlement of the respective  tax position.
Uncertain tax positions require determinations and liabilities to be estimated based on provisions  of the

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tax law  which may be subject to change or varying interpretation.  If our determinations and estimates
prove to be inaccurate, the resulting adjustments could  be  material  to  our  future financial results.

Contingent  Liabilities—Legal  Matters. We are subject to legal, regulatory and other  proceedings

and claims. We establish liabilities as  appropriate for these claims and  proceedings  based upon the
probability and estimability of losses and to fairly  present,  in conjunction  with the disclosures of these
matters in our financial statements and SEC filings, management’s view of our exposure. We  review
outstanding claims and proceedings with  external counsel  to assess probability and estimates of loss,
which  includes an analysis of whether  such loss estimates  are probable, reasonably  possible,  or remote.
We  re-evaluate these assessments on a quarterly basis or as new  and significant  information becomes
available to determine whether a liability should be established  or if any  existing liability should be
adjusted. The actual cost of resolving a  claim or  proceeding ultimately may be substantially different
than the amount of the recorded liability. In addition, because  it is not permissible under  U.S. GAAP
to establish a litigation liability until  the loss  is both probable and estimable, in some  cases there may
be insufficient time to establish a liability prior to the actual  incurrence of the loss (upon verdict  and
judgment at trial, for example, or in the case  of  a quickly negotiated settlement).

Lease Accounting and Excess Facilities. Many of our stores are subject to build-to-suit

arrangements with landlords, which typically carry a primary lease term of up to 15 years with multiple
renewal options. We also have stores subject  to  shorter-term leases and many  of these  leases have
renewal options. Certain of our stores  have provisions for contingent rentals based  upon a  percentage
of defined sales volume. We recognize contingent  rental  expense when  the achievement of  specified
sales targets is considered probable. We record minimum rental expense on a  straight-line basis over
the base, non-cancelable lease term commencing on  the date  that we take physical possession of the
property from the landlord, which normally includes a  period prior to store opening to make necessary
leasehold improvements and install store fixtures. When a  lease contains  a predetermined fixed
escalation of the minimum rent, we recognize the  related rent expense on a  straight-line  basis and
record the difference between the recognized rental expense and  the amounts payable under  the lease
as deferred rent. Tenant allowances, to  the extent  received, are recorded as  deferred incentive rent and
amortized as a reduction to rent expense over  the term of  the  lease. We  reflect  as a liability any
difference between the calculated expense and the  amounts actually  paid. Improvements of leased
properties are amortized over the shorter  of the life  of  the applicable lease term or  the estimated
useful life of the asset.

Share-Based  Payments. Our share-based stock option awards  are valued  on an  individual grant
basis using the Black-Scholes-Merton  closed form  option pricing model. We believe that this model
fairly estimates the value of our share-based awards. The application of this valuation model involves
assumptions that are judgmental and highly sensitive in  the valuation of stock options, which  affects
compensation expense related to these options. These assumptions include the  term that the options
are expected to be outstanding, the historical  volatility  of  our  stock price, applicable interest rates and
the dividend yield of our stock. Other  factors involving judgments  that affect  the expensing of share-
based payments include estimated forfeiture rates of share-based awards.  Historically, these estimates
have not been materially inaccurate; however, if our estimates differ  materially from actual experience,
we may be required to record additional expense or reductions of expense, which could be material to
our  future financial results.

Fair Value Measurements. Accounting standards for the measurement of fair  value  of assets and

liabilities establish a fair value hierarchy  that distinguishes between  market  participant  assumptions
based on market data obtained from  sources independent  of  the reporting  entity  (observable inputs
that are classified within Levels 1 and  2  of  the hierarchy) and the reporting entity’s  own assumptions
about market participant assumptions (unobservable inputs classified within Level 3 of the  hierarchy).
Therefore, Level 3 inputs are typically  based on an entity’s own assumptions,  as there is little, if any,

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related market activity, and thus require  the  use of significant judgment and  estimates. Currently, we
have no assets or liabilities that are valued based solely on Level 3 inputs.

Our fair value measurements are primarily  associated with our  derivative financial instruments,
intangible assets, debt instruments, and  to  a lesser degree our investments. We use various valuation
models  in determining the values of these  assets and liabilities. The application of these models
involves assumptions such as discounted  cash flow  analysis and interest rate curves that are  judgmental
and highly sensitive in the fair value computations. In recent years, these methodologies  have produced
materially  accurate  valuations.

Derivative Financial Instruments.

In addition to estimating the fair value of derivatives as discussed

above, we also bear the risk that certain derivative instruments that have  been designated as hedges
and currently meet the strict hedge accounting requirements may not qualify in the  future as  ‘‘highly
effective,’’ as defined, as well as the risk that  hedged transactions in  cash flow hedging  relationships
may no longer be considered probable to occur. If hedge accounting were disallowed it  could  cause
greater volatility in our results of operations.  Further, new regulations,  accounting standards,  and
related interpretations pertaining to these instruments  may be issued in the  future, and we  cannot
predict the possible impact that such requirements may have  on our use of derivative  instruments.

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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT  MARKET RISK

Financial Risk Management

We  are exposed to market risk primarily from adverse changes in interest rates, and  to  a lesser
degree commodity prices. To minimize  this risk, we may periodically use financial  instruments, including
derivatives. All derivative financial instrument transactions  must be authorized and executed pursuant
to approval by the Board of Directors.  As  a  matter of policy, we  do not buy  or sell  financial
instruments for speculative or trading purposes, and any  such derivative financial instruments  are
intended to be used to reduce risk by  hedging an underlying economic exposure.  Because of high
correlation between the derivative financial  instrument and  the underlying exposure being hedged,
fluctuations in the value of the financial  instruments are generally offset by reciprocal  changes in the
value of the underlying economic exposure.

Interest Rate Risk

We  manage our interest rate risk through the strategic use  of fixed and variable interest rate debt
and, from time to time, derivative financial instruments. Our principal interest rate  exposure relates to
outstanding amounts under our unsecured debt Facilities. As of January  30, 2015, we had  variable rate
borrowings of $925 million under our Term  Facility and no  borrowings outstanding under our Revolving
Facility. In order to mitigate a portion of  the variable rate interest exposure  under the Facilities, we
have entered  into various interest rate  swaps in recent  years.  For a detailed  discussion of our Facilities,
see Note 5 to the consolidated financial  statements.

Currently, we are counterparty to certain interest rate swaps with a total  notional  amount  of

$875.0 million entered into in May 2012 in order to mitigate a  portion of the variable rate interest
exposure under the Facilities. These swaps are scheduled  to  mature in May  2015. Under the terms  of
these agreements we swapped one month  LIBOR rates for  fixed  interest rates,  resulting in  the payment
of an all-in fixed rate of 1.86% on a notional amount of $875.0 million.

A change in interest rates on variable rate debt  impacts  our  pre-tax  earnings  and cash flows;
whereas a change in interest rates on fixed rate debt impacts the economic  fair value  of debt  but not
our  pre-tax earnings and cash flows.  Our  interest rate swaps qualify for hedge  accounting as cash flow
hedges. Therefore, changes in market  fluctuations related  to  the effective portion  of  these  cash flow
hedges do not impact our pre-tax earnings until  the accrued interest is recognized on the derivatives
and the associated hedged debt. Based  on our variable rate borrowing levels  and interest rate swaps
outstanding as of January 30, 2015 and January 31, 2014,  respectively, the  annualized effect of a one
percentage point increase in variable  interest rates would  have resulted in a pretax  reduction of our
earnings and cash flows of approximately  $0.6 million in 2014  and $1.4  million  in 2013.

Market conditions and periodic uncertainties in  the global  credit markets may increase the credit
risk of counterparties to our swap agreements. In the event such counterparties fail  to  perform  under
our  swap agreements and we are unable to enter into new swap agreements on terms favorable to us,
our  ability to effectively manage our interest rate risk may be materially impaired.  We attempt  to
manage counterparty credit risk by periodically evaluating the financial position and creditworthiness of
such counterparties, monitoring the amount for which  we are  at  risk  with each counterparty, and where
possible, dispersing the risk among multiple  counterparties. There  can be no  assurance that we will
manage or mitigate our counterparty  credit risk effectively.

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ITEM 8. FINANCIAL STATEMENTS  AND SUPPLEMENTARY DATA

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders  of
Dollar General Corporation

We  have audited the accompanying consolidated balance sheets of Dollar General Corporation and

subsidiaries as of January 30, 2015 and  January 31,  2014, and  the related  consolidated statements of
income, comprehensive income, shareholders’ equity and cash  flows for each  of  the three years in  the
period ended January 30, 2015. These  financial statements are the responsibility of the Company’s
management. Our responsibility is to express an  opinion on  these financial  statements  based on our
audits.

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We  conducted our audits in accordance with the standards  of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  the  financial  statements are free  of material misstatement.  An
audit includes examining, on a test basis, evidence  supporting the amounts and disclosures  in the
financial statements. An audit also includes assessing the accounting  principles used  and significant
estimates made by management, as well as  evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable  basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects,

the consolidated financial position of  Dollar General Corporation and  subsidiaries at January  30, 2015
and January 31, 2014, and the consolidated  results of their operations and their cash  flows for each of
the three years in the period ended January  30, 2015, in  conformity with U.S. generally accepted
accounting  principles.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), Dollar  General Corporation and subsidiaries’ internal control over
financial reporting as of January 30, 2015,  based on criteria established in Internal  Control-Integrated
Framework issued by the Committee of  Sponsoring  Organizations of the Treadway Commission
(2013 framework)  and our report dated  March  20, 2015 expressed an unqualified opinion  thereon.

/s/ Ernst & Young LLP

Nashville,  Tennessee
March 20, 2015

48

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(In thousands, except per share amounts)

January 30,
2015

January 31,
2014

ASSETS
Current  assets:

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Merchandise  inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . .

$

579,823
2,782,521
170,265

$

505,566
2,552,993
147,048

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,532,609

3,205,607

Net property and equipment

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,116,075

2,080,305

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,338,589

4,338,589

Other intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,201,870

1,207,645

1
0
-
K

Other assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

34,961

35,378

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,224,104

$10,867,524

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current  liabilities:

Current portion of long-term obligations . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

101,158
1,388,154
413,760
59,400
25,268

$

75,966
1,286,484
368,578
59,148
21,795

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,987,740

1,811,971

Long-term obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,639,427

2,742,788

Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

601,590

285,309

614,026

296,546

Commitments and contingencies

Shareholders’  equity:

Preferred stock, 1,000 shares authorized . . . . . . . . . . . . . . . . . . . . . . . .
Common stock; $0.875 par value, 1,000,000  shares authorized, 303,447
and 317,058 shares issued and outstanding at  January 30, 2015 and
January 31, 2014, respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

265,514
3,048,806
2,403,045
(7,327)

277,424
3,009,226
2,125,453
(9,910)

Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,710,038

5,402,193

Total liabilities and shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . .

$11,224,104

$10,867,524

The accompanying notes are an integral part of the consolidated financial statements.

49

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF  INCOME

(In thousands, except per share amounts)

For the Year Ended

January 30,
2015

January 31,
2014

February  1,
2013

K
-
0
1

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$18,909,588
13,107,081

$17,504,167
12,068,425

$16,022,128
10,936,727

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . . . . . . .

Operating  profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other (income) expense . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,802,507
4,033,414

1,769,093
88,232
—

1,680,861
615,516

5,435,742
3,699,557

1,736,185
88,984
18,871

1,628,330
603,214

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,065,345

$ 1,025,116

Earnings per share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$
$

3.50
3.49

$
$

3.17
3.17

5,085,401
3,430,125

1,655,276
127,926
29,956

1,497,394
544,732

952,662

2.87
2.85

$

$
$

Weighted average shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

304,633
305,681

322,886
323,854

332,254
334,469

The accompanying notes are an integral part of the consolidated financial statements.

50

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF  COMPREHENSIVE  INCOME

(In thousands)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized net gain (loss) on hedged  transactions,  net of related
income tax expense (benefit) of $1,671, $(4,461) and $1,448,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the Year Ended

January 30,
2015

January 31,
2014

February 1,
2013

$1,065,345

$1,025,116

$952,662

2,583

(6,972)

2,253

Comprehensive  income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,067,928

$1,018,144

$954,915

1
0
-
K

The accompanying notes are an integral part of the consolidated financial statements.

51

DOLLAR GENERAL CORPORATION  AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY

(In thousands except per share amounts)

K
-
0
1

Balances, February 3, 2012 . . . . . . .
Net income . . . . . . . . . . . . . . . . .
Unrealized net gain (loss) on

hedged transactions . . . . . . . . . .
Share-based compensation expense .
Repurchases of common stock . . . .
Tax benefit from stock option

exercises . . . . . . . . . . . . . . . . .
Exercise of share-based awards . . . .
Other equity transactions . . . . . . . .

Balances, February 1, 2013 . . . . . . .
Net income . . . . . . . . . . . . . . . . .
Unrealized net gain (loss) on

hedged transactions . . . . . . . . . .
Share-based compensation expense .
Repurchases of common stock . . . .
Tax benefit from stock option

exercises . . . . . . . . . . . . . . . . .
Exercise of share-based awards . . . .

Balances, January 31, 2014 . . . . . . .
Net  income . . . . . . . . . . . . . . . . .
Unrealized net gain (loss) on

hedged  transactions . . . . . . . . . .
Share-based compensation expense .
Repurchases of common stock . . . .
Tax benefit from stock option

exercises . . . . . . . . . . . . . . . . .
Exercise of share-based awards . . . .

Common
Stock
Shares

338,089
—

Common
Stock

Additional
Paid-in
Capital

Retained
Earnings

Accumulated
Other
Comprehensive
Loss

Total

$295,828
—

$2,967,027
—

$1,416,918
952,662

$(5,191)
—

$4,674,582
952,662

—
—
(14,394)

—
—
(12,595)

—
3,048
326

—
2,667
285

—
21,664
(16)

77,020
(75,787)
1,443

—
—
(658,848)

—
—
—

2,253
—
—

—
—
—

2,253
21,664
(671,459)

77,020
(73,120)
1,728

327,069
—

$286,185
—

$2,991,351

$1,710,732
— 1,025,116

$(2,938)
—

$4,985,330
1,025,116

—
—
(11,037)

—
1,026

—
—
(9,657)

—
20,961
—

—
—
(610,395)

—
896

24,151
(27,237)

—
—

(6,972)
—
—

—
—

(6,972)
20,961
(620,052)

24,151
(26,341)

317,058
—

$277,424
—

$3,009,226

$2,125,453
— 1,065,345

$(9,910)
—

$5,402,193
1,065,345

—
—
(14,106)

—
—
(12,342)

—
495

—
432

—
37,338
—

5,047
(2,805)

—
—
(787,753)

—
—

2,583
—
—

—
—

2,583
37,338
(800,095)

5,047
(2,373)

Balances, January 30, 2015 . . . . . . .

303,447

$265,514

$3,048,806

$2,403,045

$(7,327)

$5,710,038

The accompanying notes are an integral part of the consolidated financial statements.

52

DOLLAR GENERAL CORPORATION  AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)

Cash flows from operating activities:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile  net income  to  net cash  from operating

activities:
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit of share-based awards . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on debt retirement, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Noncash share-based compensation . . . . . . . . . . . . . . . . . . . . . . . .
Other noncash (gains) and losses . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in operating assets and liabilities:

Merchandise inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . . . .
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the Year Ended

January 30,
2015

January 31,
2014

February  1,
2013

$ 1,065,345

$ 1,025,116

$

952,662

342,353
(17,734)
(12,147)
—
37,338
8,551

(233,559)
(25,048)
97,166
41,635
12,399
(1,555)

332,837
(36,851)
(30,990)
18,871
20,961
(12,747)

(144,943)
(4,947)
36,942
16,265
(5,249)
(2,200)

302,911
(2,605)
(87,752)
30,620
21,664
6,774

(391,409)
5,553
194,035
(36,741)
138,711
(3,071)

1
0
-
K

Net cash provided by (used in)  operating activities . . . . . . . . . . . . . . .

1,314,744

1,213,065

1,131,352

Cash flows from investing activities:
Purchases of property and equipment
Proceeds from sales of  property and  equipment

. . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .

(373,967)
2,268

(538,444)
288,466

(571,596)
1,760

Net cash provided by (used in)  investing  activities . . . . . . . . . . . . . . . .

(371,699)

(249,978)

(569,836)

Cash flows from financing activities:
Issuance of long-term obligations . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayments of long-term obligations . . . . . . . . . . . . . . . . . . . . . . . . .
Borrowings under revolving credit facilities . . . . . . . . . . . . . . . . . . . . .
Repayments of borrowings under  revolving  credit  facilities . . . . . . . . . .
Debt issuance costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments for cash  flow hedge related  to  debt issuance . . . . . . . . . . . . .
Repurchases of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other equity transactions, net of employee taxes paid . . . . . . . . . . . . .
Tax benefit of share-based awards . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
(78,467)
1,023,000
(1,023,000)
—
—
(800,095)
(2,373)
12,147

2,297,177
(2,119,991)
1,172,900
(1,303,800)
(15,996)
(13,217)
(620,052)
(26,341)
30,990

500,000
(478,255)
2,286,700
(2,184,900)
(15,278)
—
(671,459)
(71,393)
87,752

Net cash provided by (used in)  financing  activities . . . . . . . . . . . . . . . .

(868,788)

(598,330)

(546,833)

Net increase (decrease) in cash and cash equivalents . . . . . . . . . . . . . .
Cash and cash equivalents, beginning of year . . . . . . . . . . . . . . . . . . .

74,257
505,566

364,757
140,809

14,683
126,126

Cash and cash equivalents, end of year . . . . . . . . . . . . . . . . . . . . . . .

$

579,823

$

505,566

$

140,809

Supplemental cash flow information:
Cash paid for:

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Supplemental schedule of noncash investing  and financing  activities:
Purchases of property and equipment awaiting processing  for payment,

included in Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Purchases of property and equipment under capital  lease  obligations . . .

$
$

$
$

82,447
631,483

$
$

73,464
646,811

$
$

121,712
422,333

31,586

$
— $

27,082

$
— $

39,147
3,440

The accompanying notes are an integral part of the consolidated financial statements.

53

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Basis of presentation and accounting  policies

Basis of presentation

These notes contain references to the  years  2014, 2013, and 2012, which represent fiscal years
ended January 30, 2015, January 31,  2014,  and February 1, 2013,  respectively, each of which were
52-week accounting periods. The Company’s fiscal year ends on the Friday closest to January 31. The
consolidated financial statements include all subsidiaries of the Company, except  for its not-for-profit
subsidiary which the Company does not control. Intercompany transactions  have been eliminated.

K
-
0
1

The Company sells general merchandise on a retail basis through 11,789 stores  (as  of  January 30,
2015) in 40 states covering most of the  southern, southwestern, midwestern and  eastern United  States.
The Company has owned distribution centers (‘‘DCs’’) in Scottsville,  Kentucky; South Boston,  Virginia;
Alachua, Florida; Zanesville, Ohio; Jonesville, South Carolina; Marion, Indiana; Bessemer, Alabama;
and Bethel, Pennsylvania, and leased DCs  in  Ardmore, Oklahoma; Fulton, Missouri;  Indianola,
Mississippi; and Lebec, California.

Cash and cash equivalents

Cash and cash equivalents include highly  liquid investments  with insignificant  interest  rate risk and

original maturities of three months or less  when purchased.  Such  investments primarily consist  of
money market funds, bank deposits, certificates  of  deposit, and commercial paper.  The  carrying
amounts of these items are a reasonable  estimate of their fair value due to the short maturity of these
investments.

Payments due from processors for electronic  tender transactions  classified as cash and cash
equivalents totaled approximately $58.5  million  and $44.0  million  at January  30, 2015 and January 31,
2014, respectively.

At January 30, 2015, the Company maintained  cash  balances to meet a $20  million minimum

threshold set by insurance regulators, as further described below under  ‘‘Insurance  liabilities.’’

Investments in debt and equity securities

The Company accounts for investments in debt and marketable equity  securities as

held-to-maturity, available-for-sale, or trading, depending on  their classification.  Debt securities
categorized as held-to-maturity are stated  at amortized cost. Debt and equity securities categorized as
available-for-sale are stated at fair value, with any unrealized gains  and losses, net of deferred income
taxes, reported as a component of Accumulated other comprehensive  loss. Trading securities (primarily
mutual funds held pursuant to deferred  compensation and supplemental  retirement plans,  as further
discussed below in Notes 6 and 9) are stated at fair  value,  with changes in fair value recorded as  a
component of Selling, general and administrative (‘‘SG&A’’) expense. The  cost of securities sold is
based upon the specific identification method.

Merchandise  inventories

Inventories are stated at the lower of  cost or market with cost determined using the retail last-in,

first-out (‘‘LIFO’’) method as this method results  in a better matching of costs  and revenues. Under the
Company’s retail inventory method (‘‘RIM’’), the calculation of gross profit  and the  resulting valuation
of inventories at cost are computed by  applying a  calculated cost-to-retail inventory ratio  to  the retail
value of sales at a department level.  The  use  of the RIM will result  in valuing inventories  at the  lower

54

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Basis of presentation and accounting  policies  (Continued)

of cost or market (‘‘LCM’’) if markdowns  are currently taken as a reduction of the  retail value of
inventories. Costs directly associated  with  warehousing and  distribution are  capitalized  into  inventory.

The excess of current cost over LIFO  cost was approximately $95.1  million and $90.9 million at
January 30, 2015 and January 31, 2014,  respectively. Current cost is determined using the  RIM  on a
first-in, first-out basis. Under the LIFO  inventory  method, the impacts of rising  or falling market price
changes increase or decrease cost of  sales  (the LIFO provision or  benefit).  The  Company recorded a
LIFO provision (benefit) of $4.2 million  in 2014, $(11.0) million in 2013,  and $1.4 million  in 2012,
which  is included in cost of goods sold  in the  consolidated  statements of income.

The Company purchases its merchandise  from a wide variety of  suppliers. The  Company’s largest

and second largest suppliers each accounted  for approximately 7% of the Company’s purchases in 2014.

Vendor rebates

The Company accounts for all cash consideration  received from vendors  in accordance with
applicable accounting standards pertaining to such arrangements. Cash consideration  received  from a
vendor is generally presumed to be a rebate or an  allowance  and  is accounted for as a reduction of
merchandise purchase costs as earned. However, certain  specific,  incremental and otherwise  qualifying
SG&A expenses related to the promotion  or  sale of vendor products may be offset by cash
consideration received from vendors,  in  accordance with arrangements such as cooperative advertising,
when earned for dollar amounts up to but not exceeding actual  incremental  costs.

Prepaid expenses and other current assets

Prepaid expenses and other current assets  include prepaid  amounts for rent,  maintenance, business
licenses, advertising, and insurance, and  amounts receivable for certain vendor rebates (primarily those
expected to be collected in cash) and coupons.

Property and equipment

As the result of a merger transaction  in 2007, the Company’s  property and  equipment was

recorded  at estimated fair values. Property and  equipment acquired subsequent to the merger has been
recorded  at cost. The Company records  depreciation and  amortization on  a straight-line basis over  the

1
0
-
K

55

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Basis of presentation and accounting  policies  (Continued)

assets’ estimated useful lives. The Company’s  property and equipment balances and  depreciable lives
are summarized as follows:

K
-
0
1

(In thousands)

Depreciable
Life

January  30,
2015

January  31,
2014

Land . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Land improvements . . . . . . . . . . . . . . . . . . . .
Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . .
Furniture, fixtures and equipment . . . . . . . . . .
Construction in progress . . . . . . . . . . . . . . . . .

Indefinite
20
39-40
(a)
3-10

$ 172,329
55,375
800,346
361,557
2,295,590
68,360

$ 163,448
48,566
765,555
326,122
2,078,893
70,332

3,753,557

3,452,916

Less accumulated depreciation and

amortization . . . . . . . . . . . . . . . . . . . . . . . .

1,637,482

1,372,611

Net property and equipment . . . . . . . . . . . . . .

$2,116,075

$2,080,305

(a) Amortized over the lesser of the life of the applicable lease term  or the estimated useful

life of the asset.

Depreciation expense related to property and equipment was approximately $335.9 million,

$315.3 million and $277.2 million for  2014, 2013  and 2012. Amortization of capital lease  assets is
included in depreciation expense. Interest on borrowed funds  during  the construction  of property and
equipment is capitalized where applicable. Interest costs  of  $0.2 million, $1.2 million and $0.6 million
were capitalized in 2014, 2013 and 2012.

Impairment of long-lived assets

When indicators of impairment are present, the  Company evaluates the carrying value of long-lived

assets, other than goodwill, in relation to the  operating performance and future cash flows or the
appraised values of the underlying assets. Generally, the  Company’s policy is  to  review for  impairment
stores open more than three years for  which  current cash flows  from operations are negative.
Impairment results when the carrying value of  the assets exceeds the undiscounted  future cash flows
expected to be generated by the assets.  The Company’s estimate of  undiscounted future cash flows is
based upon historical operations of the  stores  and estimates  of future store profitability which
encompasses many factors that are subject  to  variability and difficult to predict. If a  long-lived asset  is
found to be impaired, the amount recognized for  impairment is  equal to  the difference between the
carrying  value and the asset’s estimated fair value. The fair value  is estimated based primarily upon
estimated future cash flows over the  asset’s remaining useful  life (discounted at the Company’s  credit
adjusted risk-free rate) or other reasonable estimates of fair market value.  Assets to be disposed of are
adjusted to the fair value less the cost  to  sell if less than the book  value.

The Company recorded impairment  charges included in  SG&A  expense of approximately
$1.9 million in 2014, $0.5 million in 2013  and  $2.7 million  in 2012, to reduce the carrying  value of
certain of its stores’ assets. Such action was deemed necessary based  on the  Company’s evaluation that
such amounts would not be recoverable primarily due  to  insufficient sales or excessive  costs resulting in
negative current and projected future cash  flows  at these locations.

56

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Basis of presentation and accounting  policies  (Continued)

Goodwill and other intangible assets

The Company amortizes intangible assets over their estimated  useful lives unless such  lives are

deemed indefinite. Goodwill and intangible  assets with  indefinite lives  are tested for  impairment
annually or more frequently if indicators  of impairment are  present.  Other  intangible  assets are  tested
for impairment if indicators of impairment  are present. Impaired assets  are written down to fair  value
as required. No impairment of intangible  assets  has been identified  during any  of  the periods
presented.

In accordance with accounting standards for goodwill  and  indefinite-lived intangible  assets, an
entity has the option first to assess qualitative factors  to  determine  whether events and circumstances
indicate that it is more likely than not that goodwill  or an indefinite-lived intangible asset is impaired.
If after  such assessment an entity concludes that the asset is not impaired, then the entity is not
required to take further action. However, if an  entity concludes  otherwise, then it is  required to
determine the fair value of the asset  using a quantitative impairment  test, and if impaired, the
associated assets must be written down to fair value  as described in further detail below.

The quantitative goodwill impairment  test  is a two-step process that requires management to make

judgments in determining what assumptions  to  use in the  calculation.  The first step  of the process
consists of estimating the fair value of  the Company’s reporting  unit based  on valuation techniques
(including a discounted cash flow model using revenue and profit  forecasts)  and comparing that
estimated fair value with the recorded  carrying  value, which includes goodwill. If  the estimated fair
value is less than the carrying value,  a  second  step is  performed  to  compute the amount of the
impairment by determining an ‘‘implied  fair value’’ of goodwill. The determination of the  implied fair
value of goodwill would require the Company  to  allocate the  estimated  fair value of its reporting unit
to its assets and liabilities. Any unallocated fair value  would represent the  implied fair value of
goodwill, which would be compared to its  corresponding carrying value.

The quantitative impairment test for  intangible assets compares  the  fair value of the intangible

asset with its carrying amount. If the  carrying amount of an  intangible asset exceeds its fair  value, an
impairment loss is  recognized in an amount  equal to that excess.

Other assets

Noncurrent Other assets consist primarily  of  qualifying  prepaid  expenses, debt issuance costs which

are amortized over the life of the related obligations, beer and wine licenses,  and utility,  security and
other deposits.

1
0
-
K

57

DOLLAR GENERAL CORPORATION  AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Basis of presentation and accounting  policies (Continued)

Accrued expenses and other liabilities

Accrued expenses and other consist of the  following:

(In thousands)

January  30,
2015

January  31,
2014

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes (other than taxes on income) . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 78,645
81,944
124,893
128,278

$ 47,909
84,697
104,990
130,982

$413,760

$368,578

K
-
0
1

Other accrued expenses primarily include the current portion of liabilities for interest expense,
legal settlements, freight expense, accrued bank fees, utilities, and common area  and other maintenance
charges.

Insurance  liabilities

The Company retains a significant portion of risk for its workers’ compensation, employee health,

general liability, property and automobile claim exposures. Accordingly, provisions are made for the
Company’s estimates of such risks. The  undiscounted future claim costs for the workers’ compensation,
general liability, and health claim risks  are derived  using  actuarial methods and  are recorded as
self-insurance reserves pursuant to Company policy. To  the extent  that subsequent claim costs  vary from
those estimates, future results of operations will be affected as the  reserves  are adjusted.

Ashley River Insurance Company (‘‘ARIC’’), a  South Carolina-based  wholly owned captive
insurance subsidiary of the Company, charges the  operating subsidiary  companies premiums to insure
the retained workers’ compensation and non-property general liability exposures.  Pursuant to South
Carolina insurance regulations, ARIC maintains certain levels of  cash and cash equivalents  related to
its  self-insured exposures. ARIC currently insures no  unrelated third-party risk.

Operating leases and related liabilities

Rent expense is recognized over the term of the lease.  The Company records minimum  rental
expense on a straight-line basis over  the base, non-cancelable lease term commencing on the  date that
the Company takes physical possession  of  the property from the landlord, which normally  includes a
period prior to the store opening to make necessary leasehold improvements  and install store fixtures.
When a lease contains a predetermined  fixed  escalation of  the minimum  rent, the  Company recognizes
the related rent expense on a straight-line  basis and records the difference  between  the recognized
rental expense and the amounts payable  under the lease as deferred  rent. Tenant allowances,  to  the
extent received, are recorded as deferred  incentive  rent  and are amortized as  a reduction to rent
expense over the term of the lease. The  difference between the calculated expense  and the  amounts
paid result in a liability, with the current  portion in Accrued expenses and other and the long-term
portion in Other liabilities in the consolidated  balance sheets,  and totaled approximately $54.6  million
and $49.5 million at January 30, 2015 and  January 31,  2014,  respectively.

58

DOLLAR GENERAL CORPORATION  AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Basis of presentation and accounting  policies (Continued)

The Company recognizes contingent  rental expense  when the achievement of specified sales targets
is considered probable. The amount  expensed  but not paid  as of January  30, 2015  and January  31, 2014
was approximately $4.8 million and $6.0 million, respectively, and is  included in Accrued expenses and
other in the consolidated balance sheets.

Other liabilities

Noncurrent Other liabilities consist of the following:

(In thousands)

January  30,
2015

January  31,
2014

Compensation and benefits . . . . . . . . . . . . . . . . . . . . . . . . .
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax related reserves . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred gain on sale leaseback . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 20,266
140,916
10,690
58,215
55,222

$ 17,604
145,162
18,802
62,693
52,285

$285,309

$296,546

1
0
-
K

Amounts categorized as ‘‘Other’’ in the  table  above  consist  primarily of deferred rent.

Fair  value accounting

The Company utilizes accounting standards for  fair value,  which include the definition of fair
value, the framework for measuring fair  value, and disclosures  about  fair value  measurements. Fair
value is a market-based measurement, not an entity-specific measurement. Therefore,  a fair value
measurement should be determined based on  the assumptions that market participants would  use in
pricing the asset or liability. As a basis for considering market  participant  assumptions in fair value
measurements, fair value accounting  standards establish a fair value hierarchy that distinguishes
between market participant assumptions based on market data obtained from sources independent  of
the reporting entity (observable inputs that are classified within Levels 1 and 2 of  the hierarchy) and
the reporting entity’s own assumptions  about market participant assumptions (unobservable inputs
classified within Level 3 of the hierarchy).

Level 1 inputs utilize quoted prices (unadjusted) in active markets for  identical  assets or liabilities
that the Company has the ability to access.  Level 2 inputs are inputs other than  quoted prices  included
in Level 1 that are directly or indirectly observable for the  asset  or  liability. Level 2  inputs  may include
quoted prices for similar assets and liabilities  in active markets, as well  as inputs that are observable for
the asset or liability (other than quoted  prices), such as interest  rates, foreign exchange  rates, and yield
curves that are observable at commonly  quoted  intervals. Level  3 inputs are unobservable  inputs  for the
asset or liability, which are based on an entity’s own assumptions, as there is little, if  any, observable
market activity. In instances where the fair value measurement is based  on inputs from  different levels
of the fair value hierarchy, the level in the  fair value hierarchy within which the entire fair value
measurement falls is based on the lowest level input that is significant  to  the fair value measurement  in
its  entirety. The Company’s assessment of the significance  of  a particular input to the  fair value
measurement in its entirety requires  judgment and considers factors specific  to  the asset or  liability.

59

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Basis of presentation and accounting  policies  (Continued)

The valuation of the Company’s derivative financial  instruments  is determined using widely
accepted valuation techniques, including discounted  cash  flow analysis on the expected cash  flows of
each  derivative. This analysis reflects the  contractual terms of the derivatives, including  the period  to
maturity, and uses observable market-based inputs, including  interest  rate curves.  The  fair values of
interest rate swaps are determined using the market standard methodology  of netting the  discounted
future fixed cash payments (or receipts)  and  the discounted expected  variable cash  receipts (or
payments). The variable cash receipts  (or  payments) are based on an expectation  of  future interest
rates (forward curves) derived from observable  market  interest rate curves.

K
-
0
1

The Company incorporates credit valuation adjustments (CVAs) to appropriately reflect both its

own nonperformance risk and the respective counterparty’s  nonperformance  risk in  the fair value
measurements. In  adjusting the fair value  of  its  derivative  contracts  for the  effect  of nonperformance
risk, the Company has considered the  impact  of  netting and any  applicable  credit enhancements,  such
as collateral postings, thresholds, mutual  puts, and guarantees.

In connection with accounting standards for fair value  measurement, the Company has made an

accounting policy election to measure  the  credit risk of its derivative financial instruments that are
subject to master netting agreements on  a net  basis by counterparty portfolio. The Company has
determined that the majority of the inputs used to value its  derivatives  fall within Level 2 of  the fair
value hierarchy. However, the CVAs associated with its derivatives utilize Level 3  inputs,  such as
estimates of current credit spreads to evaluate the likelihood of default by itself and its counterparties.
As of January 30, 2015, the Company has  assessed  the significance of the  impact  of  the CVAs on  the
overall valuation of its derivative positions and has  determined  that the CVAs are not significant to the
overall valuation of its derivatives. Based  on the  Company’s review of the CVAs  by  counterparty
portfolio, the Company has determined that the  CVAs are not significant  to  the overall portfolio
valuations, as the CVAs are deemed to be immaterial in  terms of basis points and are a  very small
percentage of the aggregate notional value of the derivative  instruments. Although  some of  the CVAs
as a percentage of  termination value  appear to be more  significant, primary emphasis was placed on a
review of the CVA in basis points and  the percentage  of  the notional value. As a  result, the Company
has determined that its derivative valuations in  their entirety are classified  in Level 2  of  the fair value
hierarchy.

Derivative financial instruments

The Company accounts for derivative financial instruments in  accordance with applicable

accounting standards for such instruments  and hedging activities, which  require that all derivatives  are
recorded  on the balance sheet at fair  value. The accounting for changes in the fair  value of  derivatives
depends on the intended use of the derivative, whether  the Company has  elected  to  designate a
derivative in a hedging relationship and apply hedge accounting  and  whether  the hedging relationship
has satisfied the criteria necessary to apply hedge accounting.

Derivatives designated and qualifying  as a hedge of the  exposure to changes  in the fair  value of an

asset, liability, or firm commitment attributable to a  particular risk, such as  interest  rate risk, are
considered fair value hedges. Derivatives designated and qualifying  as a  hedge of the  exposure to
variability in expected future cash flows, or  other types of forecasted transactions, are considered cash
flow hedges. Derivatives may also be designated  as hedges of the foreign  currency  exposure of a  net
investment in a foreign operation. Hedge  accounting generally provides for  the matching of  the timing

60

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Basis of presentation and accounting  policies  (Continued)

of gain or loss recognition on the hedging instrument with  the recognition  of the changes in  the fair
value of the hedged asset or liability that are attributable  to  the hedged risk in a  fair value  hedge  or
the earnings effect of the hedged forecasted transactions in  a  cash  flow  hedge. The  Company may enter
into derivative contracts that are intended  to  economically  hedge a  certain portion of its risk, even
though hedge accounting does not apply or the Company elects not to apply  the hedge  accounting
standards.

The Company’s derivative financial instruments, in the  form  of interest rate swaps  at January 30,
2015, are related to variable interest  rate  risk  exposures associated with the Company’s long-term debt
and were entered into in an effort to manage that risk. The counterparties to the  Company’s derivative
agreements are all major international financial institutions. The Company continually monitors  its
position and the credit ratings of its counterparties and does not  anticipate nonperformance by the
counterparties.

1
0
-
K

Revenue and gain recognition

The Company recognizes retail sales  in  its stores  at the  time  the  customer takes possession  of

merchandise. All sales are net of discounts and estimated returns and are presented net of taxes
assessed by governmental authorities  that are imposed concurrent  with those sales. The liability for
retail merchandise returns is based on  the Company’s prior experience. The Company records gain
contingencies when realized.

The Company recognizes gift card sales revenue at the time of redemption. The liability for the

gift cards is established for the cash value at the time of purchase. The liability for outstanding  gift
cards was approximately $2.5 million and $4.3  million  at January 30, 2015 and January 31,  2014,
respectively, and is recorded in Accrued expenses  and  other liabilities.  Estimated  breakage revenue,  a
percentage of gift cards that will never  be  redeemed based on  historical redemption rates,  is recognized
over time in proportion to actual gift card redemptions.  For the  year ended January 30,  2015, the
Company recorded breakage revenue of $2.4 million.

Advertising  costs

Advertising costs are expensed upon performance,  ‘‘first  showing’’ or distribution, and  are reflected

in SG&A expenses net of earned cooperative  advertising  amounts provided by vendors which are
specific, incremental and otherwise qualifying  expenses related  to  the promotion or  sale of vendor
products for dollar amounts up to but not  exceeding  actual incremental costs. Advertising costs  were
$77.3 million, $70.5 million and $61.7  million in 2014, 2013 and 2012,  respectively. These costs primarily
include promotional circulars, targeted circulars supporting new stores, television  and radio advertising,
in-store signage, and costs associated  with the sponsorships of certain automobile racing activities.
Vendor funding for cooperative advertising offset  reported expenses  by $35.0 million,  $31.9 million and
$23.6 million in 2014, 2013 and 2012,  respectively.

Share-based  payments

The Company recognizes compensation expense for share-based compensation  based on the fair
value of the awards on the grant date.  Forfeitures  are estimated at  the time  of valuation  and reduce
expense ratably over the vesting period. This estimate may be adjusted periodically based on  the extent
to which actual forfeitures differ, or are expected to differ,  from  the prior  estimate. The forfeiture rate

61

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Basis of presentation and accounting  policies  (Continued)

is the estimated percentage of options  granted  that are expected to be forfeited or canceled  before
becoming fully vested. The Company bases this  estimate on historical  experience or estimates of future
trends,  as applicable. An increase in  the forfeiture rate will decrease compensation expense.

The fair value of each option grant is separately estimated and amortized  into  compensation
expense on a straight-line basis between the applicable grant date and each vesting date. The  Company
has estimated the fair value of all stock option awards as of the grant date by applying  the Black-
Scholes-Merton option pricing valuation  model.  The  application  of  this valuation  model  involves
assumptions that are judgmental and highly sensitive in  the determination of compensation expense.

The Company calculates compensation  expense for restricted  stock, share units  and similar  awards
as the difference between the market  price  of  the underlying stock on the grant date and  the purchase
price, if  any. Such expense is recognized on a straight-line basis  for graded awards or  an accelerated
basis for performance awards over the  period in which the  recipient earns  the awards.

Store pre-opening costs

Pre-opening costs related to new store openings and the related  construction  periods  are expensed

K
-
0
1

as incurred.

Income taxes

Under the accounting standards for income taxes,  the asset  and liability method  is used for
computing the future income tax consequences of events  that  have been recognized  in the Company’s
consolidated financial statements or  income tax returns. Deferred  income  tax expense or benefit  is the
net change during the year in the Company’s  deferred income  tax assets  and liabilities.

The Company includes income tax related interest and  penalties as a component  of  the provision

for income tax expense.

Income tax reserves are determined using  a methodology which requires companies  to  assess each

income tax position taken using a two-step process. A determination is first made as to whether  it is
more likely than not that the position  will be sustained, based upon the technical merits,  upon
examination by the taxing authorities. If the  tax position is expected to meet the  more likely  than not
criteria, the benefit recorded for the tax position equals  the largest amount  that  is greater than  50%
likely to be realized upon ultimate settlement of the respective tax position. Uncertain tax positions
require determinations and estimated  liabilities to be made based on  provisions of the  tax law which
may be subject to change or varying  interpretation. If  the Company’s  determinations and estimates
prove to be inaccurate, the resulting adjustments could  be  material  to  the Company’s  future financial
results.

Management  estimates

The preparation of financial statements  and  related disclosures in conformity with accounting

principles generally accepted in the United States requires  management to make estimates  and
assumptions that affect the reported amounts  of assets and liabilities and disclosure of  contingent assets
and liabilities at the date of the consolidated  financial  statements and the reported amounts of
revenues and expenses during the reporting  periods. Actual results  could differ  from those estimates.

62

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. Basis of presentation and accounting  policies  (Continued)

Accounting  standards

In July 2013, the Financial Accounting Standards Board  issued an accounting standards update

which  relates to the presentation of an unrecognized tax benefit when a net operating loss
carryforward, a similar tax loss, or a  tax  credit  carryforward exists. The Company’s adoption of this
guidance in the first quarter of 2014  did  not  have a material  effect on the  Company’s condensed
consolidated  financial  statements.

In May 2014, the Financial Accounting  Standards Board issued  comprehensive  new accounting
standards related to the recognition of  revenue. This  guidance is effective  for annual reporting periods
beginning after December 15, 2016, and early adoption is  not permitted. The new  guidance allows for
companies to use either a full retrospective or  a modified retrospective approach in  the adoption of
this  guidance, and the Company is evaluating these  transition approaches. The Company  will  adopt this
guidance in the first quarter of fiscal  year 2017  and is  currently in the process of evaluating the  effect
of adoption on its  consolidated financial  statements.

1
0
-
K

Reclassifications

Certain financial disclosures relating  to prior  periods may have been reclassified to conform  to  the

current year presentation.

2. Goodwill and other intangible assets

As of January 30, 2015 and January 31, 2014, the  balances of the Company’s intangible assets  were

as follows:

(In thousands)

As of January 30, 2015

Remaining
Life

Amount

Accumulated
Amortization

Net

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Indefinite

$4,338,589

$ — $4,338,589

Other intangible assets:

Leasehold interests . . . . . . . . . . . . . . . . . . . . .
Trade names and trademarks . . . . . . . . . . . . . .

1 to 8  years
Indefinite

$
18,218
1,199,700

$16,048
—

$

2,170
1,199,700

(In thousands)

$1,217,918

$16,048

$1,201,870

Remaining
Life

Amount

Accumulated
Amortization

Net

As of January 31, 2014

Goodwill

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Indefinite

$4,338,589

$ — $4,338,589

Other intangible assets:

Leasehold interests . . . . . . . . . . . . . . . . . . . .
Trade names and trademarks . . . . . . . . . . . . .

1 to 9 years
Indefinite

$
64,644
1,199,700

$56,699
—

$

7,945
1,199,700

$1,264,344

$56,699

$1,207,645

63

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. Goodwill and other intangible assets (Continued)

The Company recorded amortization  expense related to amortizable intangible assets for  2014,
2013 and 2012 of $5.8 million, $11.9 million and $16.9 million, respectively,  all  of  which is  included in
rent expense. Expected future cash flows  associated with  the Company’s intangible assets are not
expected to be materially affected by the Company’s intent  or  ability to renew or extend the
arrangements. The Company’s goodwill  balance is not expected to be deductible  for tax purposes.

For intangible assets subject to amortization, the estimated aggregate amortization  expense for
each  of the five succeeding fiscal years  is  as  follows: 2015—$0.9 million, 2016—$0.3  million,  2017—
$0.2 million, 2018—$0.2 million and 2019—$0.2 million.

3. Earnings per share

Earnings per share is computed as follows (in thousands except per share  data):

K
-
0
1

Basic earnings per share . . . . . . . . . . . . . . . . . . . .
Effect of dilutive share-based awards . . . . . . . . . . .

Net Income

$1,065,345

2014

Weighted
Average
Shares

304,633
1,048

Per Share
Amount

$3.50

Diluted earnings per share . . . . . . . . . . . . . . . . . .

$1,065,345

305,681

$3.49

Basic earnings per share . . . . . . . . . . . . . . . . . . . .
Effect of dilutive share-based awards . . . . . . . . . . .

Net Income

$1,025,116

2013

Weighted
Average
Shares

322,886
968

Per Share
Amount

$3.17

Diluted earnings per share . . . . . . . . . . . . . . . . . .

$1,025,116

323,854

$3.17

Basic earnings per share . . . . . . . . . . . . . . . . . . . . .
Effect of dilutive share-based awards . . . . . . . . . . . .

Net Income

$952,662

2012

Weighted
Average
Shares

332,254
2,215

Per Share
Amount

$2.87

Diluted earnings per share . . . . . . . . . . . . . . . . . . .

$952,662

334,469

$2.85

Basic earnings per share was computed  by dividing net  income by the  weighted  average number  of
shares of common stock outstanding  during  the year.  Diluted earnings  per share was determined based
on the dilutive effect of share-based  awards using the  treasury  stock method.

Options to purchase shares of common stock  that were  outstanding at the end of  the respective
periods, but were not included in the computation  of  diluted  earnings per share because the effect of
exercising such options would be antidilutive, were 1.2 million, 1.2  million, and 0.8  million in 2014, 2013
and 2012, respectively.

64

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. Income taxes

The provision (benefit) for income taxes  consists of the  following:

(In thousands)

Current:

2014

2013

2012

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$543,089
1,245
81,816

$530,728
1,324
101,174

$457,370
1,209
78,025

626,150

633,226

536,604

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(7,697)
(2,937)

(16,132)
(13,880)

9,734
(1,606)

(10,634)

(30,012)

8,128

$615,516

$603,214

$544,732

1
0
-
K

A reconciliation between actual income  taxes and amounts computed by applying the  federal

statutory rate to income before income taxes  is summarized as follows:

(Dollars  in thousands)

2014

2013

2012

U.S. federal statutory rate on earnings  before

income taxes . . . . . . . . . . . . . . . . . . . . . . . . .

$588,303

35.0% $569,916

35.0% $524,088

35.0%

State income taxes, net of federal income tax

benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jobs credits, net of federal income taxes . . . . . .
Increase (decrease) in valuation allowances . . . .
Decrease in income tax reserves . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3.0
49,819
(1.1)
(18,961)
0.1
1,453
(6,449)
(0.4)
1,351 —

56,822
(19,348)

3.5
(1.2)
(437) —
(0.4)
0.1

(6,391)
2,652

52,713
(16,062)
(3,050)
(13,676)
719

3.5
(1.1)
(0.2)
(0.9)
0.1

$615,516

36.6% $603,214

37.0% $544,732

36.4%

The 2014 effective tax rate was an expense of 36.6%. This  expense  was greater than  the federal

statutory tax rate of 35% due primarily  to the inclusion of state  income  taxes in  the total effective tax
rate. The 2014 effective income tax rate  decreased from 2013 due principally to the favorable  resolution
of state income tax examinations and a reduction in other state income tax reserve increases. As in
prior years, the Company receives a significant income tax benefit related to salaries  paid to certain
newly hired employees that qualify for  federal jobs credits (principally  the  Work Opportunity Tax Credit
or ‘‘WOTC’’). The federal law authorizing  the WOTC credit expired for employees  hired  after
December 31, 2014. Whether these credits  will be available  for employees hired after December 31,
2014 depends upon a change in the tax law that  extends the expiration date of these credit  provisions,
the certainty and timing of which are currently unclear.

The 2013 effective tax rate was an expense of 37.0%. The 2013 effective income  tax rate increased
from 2012 due to the favorable resolution of income tax examinations during  2012 that did not reoccur,
to the same extent, in 2013. This rate  increase  was  partially offset by the  recording of an income tax
benefit in 2013 associated with the expiration of the assessment  period  during which the taxing
authorities could have assessed additional income tax  associated with  the Company’s 2009 tax  year.

65

K
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1

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. Income taxes (Continued)

The 2012 effective tax rate was an expense of 36.4%. This  expense  was greater than  the federal

statutory tax rate of 35% due primarily  to the inclusion of state  income  taxes in  the total effective tax
rate.

Deferred taxes reflect the effects of temporary  differences between carrying amounts of assets  and

liabilities for financial reporting purposes and the amounts used for  income tax purposes. Significant
components of the Company’s deferred  tax assets  and  liabilities are as follows:

(In thousands)

Deferred tax assets:

January  30,
2015

January  31,
2014

Deferred  compensation  expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued incentive compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest rate hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax  benefit of income tax and interest reserves  related to uncertain tax

positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred gain on sale-leaseback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State tax net operating loss carry forwards, net  of  federal tax . . . . . . . . . . . .
State tax credit carry forwards, net of federal tax . . . . . . . . . . . . . . . . . . . . .

$

8,842
5,146
19,360
76,197
14,866
17,623
4,318

1,502
24,385
3,463
87
11,039

$

8,666
9,067
17,375
78,557
3,385
12,049
4,921

3,439
26,186
3,045
282
8,282

Less valuation allowances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

186,828
(2,845)

175,254
(1,393)

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

183,983

173,861

Deferred tax liabilities:

Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(302,531)
(73,188)
(433,328)
(1,794)

(307,644)
(64,481)
(433,130)
(4,427)

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(810,841)

(809,682)

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$(626,858) $(635,821)

Net deferred tax liabilities are reflected separately on the consolidated balance sheets as current
and noncurrent deferred income taxes. The  following  table summarizes net deferred tax liabilities as
recorded  in the consolidated balance  sheets:

(In thousands)

January 30,
2015

January 31,
2014

Current deferred income tax liabilities, net . . . . . . . . . . . . . .
Noncurrent deferred income tax liabilities, net . . . . . . . . . . .

$ (25,268) $ (21,795)
(614,026)
(601,590)

Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .

$(626,858) $(635,821)

66

1
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K

DOLLAR GENERAL CORPORATION  AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. Income taxes (Continued)

The Company has state net operating loss carry  forwards  as of January 30, 2015  that  total
approximately $1.3 million which will expire in  2028. The Company also has state  tax credit carry
forwards of approximately $17.0 million  that will expire  beginning in  2022 through 2025.

A valuation allowance has been provided for  state tax credit carry forwards. The 2014 increase  of

$1.5 million was recorded as an increase in income tax expense with  the 2013 and 2012 decreases of
$0.4 million and $3.1 million, respectively,  recorded as  reductions  in income tax expense.  Based upon
expected future income, management  believes  that it is more  likely than not that the results of
operations will generate sufficient taxable  income  to  realize the deferred tax assets after giving
consideration to the valuation allowance.

The Internal Revenue Service (‘‘IRS’’) has previously examined the Company’s 2009 and earlier

federal income tax returns. As a result,  the 2009 and earlier tax  years  are not open for  further
examination by the IRS. Due to the filing of an amended federal income tax return for the 2010 tax
year, the IRS may, to a limited extent, examine  the Company’s 2010 income tax filings. The IRS, at its
discretion, may also choose to examine the Company’s  2011  through 2014 fiscal year income tax filings.
The Company has various state income  tax examinations that are currently in  progress. Generally, the
Company’s 2010 and later tax years remain open for  examination by the various state taxing authorities.

As of January 30, 2015, accruals for  uncertain tax  benefits, interest  expense related to income taxes

and potential income tax penalties were $9.3 million, $1.0 million and $0.4 million, respectively,  for a
total of $10.7 million. This total amount  is reflected in  noncurrent Other  liabilities in  the consolidated
balance sheet.

As of January 31, 2014, accruals for  uncertain tax  benefits, interest  expense related to income taxes

and potential income tax penalties were $19.6 million, $2.4 million and $0.4 million, respectively,  for a
total of $22.4 million. Of this total amount, $3.6 million and  $18.8 million  are reflected in current
liabilities as Accrued expenses and other  and in  noncurrent Other liabilities, respectively, in the
consolidated balance sheet.

The Company believes that it is reasonably possible  that the reserve for uncertain tax  positions
may be reduced by approximately $3.0 million in  the coming twelve months principally as a  result of
the effective settlement of outstanding issues.  Also, as  of  January 30, 2015, approximately $9.3  million
of the uncertain tax positions would impact  the Company’s effective income tax rate  if  the Company
were to recognize the tax benefit for  these positions.

The amounts associated with uncertain tax positions included in  income tax expense consists  of the

following:

(In thousands)

2014

2013

2012

Income tax expense (benefit) . . . . . . . . . . . . . . . . . . .
Income tax related interest expense (benefit) . . . . . . .
Income tax related penalty expense (benefit) . . . . . . .

$(9,497) $(3,915) $(16,119)
344
590
(1,445)
(200)
30
51

67

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. Income taxes (Continued)

A reconciliation of the uncertain income  tax positions from  February  3, 2012  through January 30,

2015 is as follows:

(In thousands)

2014

2013

2012

Beginning  balance . . . . . . . . . . . . . . . . . . . . . . . . . .
Increases—tax positions taken in the  current year . . .
Increases—tax positions taken in prior  years . . . . . . .
Decreases—tax positions taken in prior years . . . . . . .
Statute expirations . . . . . . . . . . . . . . . . . . . . . . . . . .
Settlements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$19,583
198
62
(8,636)
(1,121)
(743)

$22,237
3,484
3,000
(608)
(7,622)
(908)

$ 42,018
2,114
1,144
(22,669)
(166)
(204)

Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 9,343

$19,583

$ 22,237

K
-
0
1

5. Current and long-term obligations

Current and long-term obligations consist of the  following:

(In thousands)

January 30,
2015

January 31,
2014

Senior unsecured credit facilities, maturity April  11, 2018:

Term Facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revolving Facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
41⁄8% Senior Notes due July 15, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
17⁄8% Senior Notes due April 15, 2018 (net of discount of  $294  and $383) . . .
31⁄4% Senior Notes due April 15, 2023 (net of discount of  $1,991  and $2,199) .
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax  increment financing due February 1,  2035 . . . . . . . . . . . . . . . . . . . . . . .

$ 925,000
—
500,000
399,706
898,009
5,875
11,995

$1,000,000
—
500,000
399,617
897,801
6,841
14,495

Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,740,585
(101,158)

2,818,754
(75,966)

Long-term portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,639,427

$2,742,788

On April 11, 2013, the Company consummated a refinancing  pursuant to which it terminated  its

then-existing senior secured credit agreements, entered into a new  five-year unsecured credit
agreement, and issued senior notes due in 2018 and 2023 as discussed  in greater detail below. The
Company’s senior unsecured credit facilities (the ‘‘Facilities’’) consist  of  a senior unsecured term  loan
facility (the ‘‘Term Facility’’), which had an initial balance  of $1.0 billion,  and an  $850.0 million senior
unsecured revolving credit facility (the  ‘‘Revolving Facility’’), which  provides for  the issuance of letters
of credit up to $250.0 million. The Term  Facility amortizes in quarterly  installments of $25.0 million,
which  commenced August 1, 2014. The final quarterly  payment of the  then-remaining balance will be
due at maturity on April 11, 2018.

The Company capitalized $5.9 million of debt issuance costs  associated with  the Facilities, the
amortized balance of which is included  in  long-term Other assets,  net  in the consolidated balance
sheets. The Company incurred a pretax  loss of $18.9  million  for the  write off of debt issuance costs
associated with the termination of its previous senior secured credit  facilities, which is reflected in
Other (income) expense in the consolidated statement of income  for the  year ended January 31, 2014.

68

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DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

5. Current and long-term obligations (Continued)

Borrowings under the Facilities bear interest at a rate equal to an applicable  margin plus,  at the

Company’s option, either (a) LIBOR or (b) a base rate (which is  usually  equal to the prime  rate). The
applicable margin for borrowings as of  January 30, 2015  was 1.275% for LIBOR borrowings and
0.275% for base-rate borrowings. The Company  must also pay a facility  fee on any used and  unused
amounts of the Facilities, as well as letter of  credit fees. The applicable margins for  borrowings,  the
facility fees and the letter of credit fees  under the Facilities  are subject to adjustment  each  quarter
based on the Company’s long-term senior unsecured debt  ratings. The weighted average  all-in interest
rate for borrowings under the Facilities was  1.46% (without giving effect  to  the interest rate  swaps
discussed in Note 7) as of January 30, 2015.

The Facilities can be prepaid in whole or  in part  at any time. The Facilities  contain certain

covenants which place limitations on  the incurrence of liens;  change of business; mergers  or sales  of all
or substantially all assets; and subsidiary indebtedness, among other limitations.  The Facilities also
contain financial covenants which require the  maintenance of  a  minimum fixed charge coverage ratio
and a maximum leverage ratio. As of January  30, 2015,  the Company was in compliance with all such
covenants. The Facilities also contain customary affirmative covenants and events  of default.

As of January 30, 2015, the Company had total outstanding  letters of credit of  $43.6 million,

$28.5 million of which were under the Revolving Facility,  and  borrowing  availability under the
Revolving Facility  was $821.5 million.

On July 12, 2012, the Company issued $500.0  million  aggregate  principal amount of 4.125%  senior

notes due 2017 (the ‘‘2017 Senior Notes’’)  which mature on July 15,  2017. On  April 11,  2013, the
Company issued $400.0 million aggregate principal amount of 1.875% senior notes due 2018 (the ‘‘2018
Senior Notes’’), net of discount of $0.5  million, which  mature on April  15, 2018; and  issued
$900.0 million aggregate principal amount of 3.25%  senior notes due 2023  (the ‘‘2023 Senior Notes’’),
net of discount of $2.4 million, which mature  on April 15, 2023.  Collectively, the 2017 Senior Notes,
the 2018 Senior Notes and the 2023 Senior Notes  comprise the ‘‘Senior  Notes’’, each of which were
issued pursuant to an indenture as modified by supplemental indentures relating to each series of
Senior Notes (as so supplemented, the ‘‘Senior Indenture’’). The  Company capitalized $10.1 million of
debt issuance costs associated with the  2018  Senior Notes  and  the  2023 Senior Notes. Interest on the
2017 Senior Notes is payable in cash  on January 15 and July 15 of each year  and commenced on
January 15, 2013. Interest on the 2018 Senior  Notes and 2023 Senior  Notes  is payable in cash on
April 15 and October 15 of each year  and  commenced on October  15, 2013.

The Company may redeem some or all of its Senior Notes at any  time at redemption prices set
forth in the Senior Indenture. Upon  the  occurrence of a change  of  control triggering  event, which is
defined in the Senior Indenture, each  holder of the Senior Notes has  the right to require  the Company
to repurchase some or all of such holder’s Senior Notes at a purchase price in  cash equal  to  101% of
the principal amount thereof, plus accrued and  unpaid interest,  if any, to the  repurchase  date.

The Senior Indenture contains covenants limiting, among other  things, the  ability  of the Company
(subject to certain exceptions) to consolidate, merge,  sell or otherwise  dispose  of all or substantially all
of the Company’s assets; and the ability of the Company  and its subsidiaries to incur or guarantee
indebtedness  secured by liens on any shares  of  voting stock of significant subsidiaries.

69

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

5. Current and long-term obligations (Continued)

The Senior Indenture also provides for events of  default which, if any of  them occurs, would

permit or require the principal of and  accrued interest  on the  Senior  Notes  to  become or  to  be
declared due and payable.

On July 15, 2012, the Company redeemed  $450.7 million aggregate principal amount of

outstanding senior subordinated notes  due 2017 at  a premium, resulting in a pretax loss  of
$29.0 million which is reflected in Other  (income) expense  in the consolidated statement of income for
the year ended February 1, 2013. The Company funded the redemption price  for the  senior
subordinated notes due 2017 with proceeds from the issuance of  the  2017 Senior Notes.

Scheduled debt maturities, including  capital lease obligations,  for the Company’s  fiscal years listed

below are as follows (in thousands): 2015—$101,158; 2016—$101,379; 2017—$601,290; 2018—
$1,025,892;  2019—$1,020;  thereafter—$912,131.

6. Assets and liabilities measured at  fair  value

The following table presents the Company’s  assets and liabilities measured  at fair  value on a
recurring basis as of January 30, 2015, aggregated  by  the level in the fair value  hierarchy within which
those measurements are classified.

K
-
0
1

(In thousands)

Liabilities:

Quoted Prices
in Active
Markets
for Identical
Assets and
Liabilities
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Balance  at
January  30,
2015

Long-term obligations(a) . . . . . . . . . . . . . . . . . .
Derivative  financial  instruments(b) . . . . . . . . . . .
Deferred  compensation(c) . . . . . . . . . . . . . . . . .

$2,714,094
—
22,336

$17,870
1,173
—

$—
—
—

$2,731,964
1,173
22,336

(a) Reflected at book value in the consolidated balance sheet as  Current portion of long-term

obligations of $101,158 and Long-term obligations of $2,639,427.

(b) Reflected at fair value in the consolidated balance sheet as Accrued expenses  and other  current

liabilities.

(c) Reflected at fair value in the consolidated balance sheet as Accrued expenses  and other  current

liabilities of $2,070 and noncurrent Other liabilities of $20,266.

The carrying amounts reflected in the consolidated balance sheets for cash, cash  equivalents,
short-term investments, receivables and payables approximate their respective fair values. The Company
does not have any recurring fair value measurements using significant unobservable  inputs  (Level 3) as
of January 30, 2015.

7. Derivative financial instruments

The Company enters into certain financial instrument  positions, all  of which are  intended to be

used to reduce risk by hedging an underlying  economic exposure.

70

1
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DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

7. Derivative financial instruments (Continued)

Risk management objective of using derivatives

The Company is exposed to certain risks arising  from both its business operations  and economic

conditions. The Company principally manages its exposures to a wide variety of business and
operational risks through management  of  its core business activities. The Company manages  economic
risks, including interest rate, liquidity,  and  credit risk, primarily by managing the amount, sources, and
duration of its debt funding and the use of derivative financial instruments. Specifically, the Company
enters into derivative financial instruments to manage exposures that  arise from  business  activities that
result in the receipt or payment of future known and uncertain cash  amounts, the value of which are
determined primarily by interest rates.  The  Company’s derivative financial instruments are used to
manage differences in the amount, timing, and duration of the Company’s known or expected cash
receipts  and its known or expected cash  payments principally related to the  Company’s borrowings.

In addition, the Company is exposed to certain  risks  arising  from uncertainties of future  market
values caused by the fluctuation in the  prices of commodities. From time  to  time the  Company may
enter into derivative financial instruments  to  protect against  future price changes related to these
commodity  prices.

Cash flow hedges of interest rate risk

The Company’s objectives in using interest rate derivatives are to add stability to interest expense

and to manage its exposure to interest  rate changes. To accomplish this objective, the Company
primarily uses interest rate swaps as part of its interest  rate  risk  management strategy.  Interest rate
swaps designated as cash flow hedges involve the receipt  of variable-rate amounts from a  counterparty
in exchange for the Company making fixed-rate payments  over the life of the agreements  without
exchange of the underlying notional  amount.

The effective portion of changes in the fair value of derivatives designated and that qualify  as cash
flow hedges is recorded in Accumulated other comprehensive income (loss) (also referred  to  as ‘‘OCI’’)
and is subsequently reclassified into earnings in the period that  the hedged forecasted transaction
affects earnings. During the years ended  January 30, 2015,  January 31, 2014, and  February 1,  2013, such
derivatives were used to hedge the variable cash flows associated  with existing variable-rate  debt.  The
ineffective portion of the change in fair  value of the  derivatives  is recognized directly in earnings.

As of January 30, 2015, the Company had interest rate  swaps  with a combined notional value  of

$875 million that were designated as cash  flow hedges of  interest rate risk. Amounts reported  in
Accumulated other comprehensive income (loss) related  to  derivatives  will  be  reclassified to interest
expense as interest payments are made on the Company’s  variable-rate debt.

During  the year ended January 31, 2014, the Company entered into treasury locks  with a combined

notional amount of $700 million that were designated as cash flow hedges of interest rate  risk on the
Company’s forecasted issuance of long-term  debt.  The  issuance  of  the hedged  long-term debt  occurred
on April 11, 2013 in the form of senior  notes due April 15, 2023,  as further  discussed in Note 5, and
the related settlement of the treasury locks  on that  date resulted  in a loss of $13.2 million which was
deferred to OCI. The loss is being amortized  as an increase  to  interest expense over  the period
corresponding to the debt’s maturity as  the Company accrues or pays  interest on the  hedged long-term
debt. There was no ineffectiveness recognized  on these designated  treasury locks.

71

DOLLAR GENERAL CORPORATION  AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

7. Derivative financial instruments (Continued)

All of the amounts reflected in Accumulated other comprehensive income (loss) in  the

consolidated balance sheets for the periods presented are  related  to  the cash  flow hedges described
above.

During  the next 52-week period, the  Company  estimates that approximately $2.5 million will be

reclassified as an increase to interest expense for its interest rate swaps and  treasury locks.

Non-designated hedges of commodity risk

K
-
0
1

Derivatives not designated as hedges  are  not  speculative and are used to manage the Company’s
exposure to commodity price risk but do  not meet strict  hedge  accounting requirements. Changes in
the fair value of derivatives not designated  in hedging relationships  are recorded directly in earnings.
As of January 30, 2015, the Company had no such  non-designated  hedges.

The table below presents the fair value of the  Company’s derivative financial  instruments as  well as

their classification on the consolidated  balance sheets as of January 30, 2015  and January  31, 2014:

(in thousands)

Derivatives  Designated  as  Hedging  Instruments

January  30,
2015

January  31,
2014

Interest rate swaps classified as noncurrent  Other  liabilities .
Interest rate swaps classified as Accrued  expenses and other
current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ —

$4,109

$1,173

$ —

The tables below present the pre-tax  effect of the Company’s derivative  financial instruments as

reflected in the consolidated statements of comprehensive income and shareholders’ equity,  as
applicable:

(in thousands)

2014

2013

2012

Derivatives in Cash Flow Hedging Relationships

Loss related to effective portion of derivative recognized in OCI . . . . . .
Loss related to effective portion of derivative reclassified  from

$ 876

$16,036

$ 9,626

Accumulated OCI to Interest expense . . . . . . . . . . . . . . . . . . . . . . .

$5,130

$ 4,604

$13,327

Gain related to ineffective portion of  derivative recognized  in Other

(income)  expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $ — $ (2,392)

Credit-risk-related contingent features

The Company has agreements with all of its interest rate swap counterparties that provide that the

Company could be declared in default  on  its derivative obligations if  repayment of  the underlying
indebtedness  is accelerated by the lender due to the  Company’s  default  on such  indebtedness.

As of January 30, 2015, the fair value of interest  rate  swaps in a net liability position, which

includes accrued interest but excludes any adjustment  for  nonperformance risk related to these
agreements, was $1.2 million. If the Company had breached any of these provisions at January  30,
2015, it could have been required to post full collateral  or settle  its  obligations  under the  agreements at
an estimated termination value of $1.2 million. As of  January 30,  2015, the  Company had not breached
any of these provisions or posted any collateral related to these agreements.

72

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies

Leases

As of January 30, 2015, the Company was committed under  operating lease agreements for  most

of its retail stores. Many of the Company’s  stores are subject to build-to-suit arrangements with
landlords which typically carry a primary  lease term  of up to 15  years  with multiple renewal options.
The Company also has stores subject to shorter-term  leases  and many  of these leases have  renewal
options. Certain of the Company’s leased  stores have provisions  for contingent rentals based upon a
specified percentage of defined sales volume.

The land and buildings of the Company’s  DCs in Fulton, Missouri and Indianola, Mississippi are

subject to operating lease agreements  and the leased Ardmore, Oklahoma DC is  subject to a financing
arrangement. The entities involved in the  ownership structure  underlying  these leases meet the
accounting definition of a Variable Interest Entity (‘‘VIE’’). The Company is not the primary
beneficiary of these VIEs and, accordingly, has not included these  entities in  its consolidated financial
statements. Certain leases contain restrictive covenants  that,  individually, are not material to the
Company. As of January 30, 2015, the  Company is not aware of any material violations of such
covenants.

In January 2014, the Company sold 233 store  locations for cash and concurrent with the  sale
transaction, the Company leased the  properties back  for a  period  of  15 years. The transaction resulted
in cash proceeds of approximately $281.6 million and a deferred gain of $67.2  million which is being
recognized as a reduction of rent expense  over the 15-year  initial lease term of the properties.

In January 1999, the Company sold its DC located in  Ardmore, Oklahoma  for cash and concurrent

with the sale transaction, the Company leased the property back for  a period of 23 years. The
transaction is accounted for as a financing  obligation rather than a sale  as a result  of,  among  other
things, the lessor’s ability to put the  property back  to  the Company  under certain circumstances. The
property and equipment, along with the  related lease obligation associated  with this transaction are
recorded  in the consolidated balance  sheets. In August 2007, the Company purchased a  secured
promissory note (the ‘‘Ardmore Note’’)  from an  unrelated third party with a face  value of  $34.3 million
at the date of purchase which approximated the remaining financing  obligation.  The Ardmore Note
represents debt issued by the third party  entity from  which the  Company leases the  Ardmore DC and
therefore the Company holds the debt instrument pertaining to its lease  financing obligation. Because a
legal right of offset exists, the Company  is accounting  for the  Ardmore Note as a reduction of its
outstanding financing obligation in its consolidated balance sheets.

Future minimum payments as of January  30, 2015 for operating  leases are as follows:

(In thousands)

2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 793,274
751,044
703,892
648,120
584,508
3,145,663

Total minimum payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$6,626,501

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DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies (Continued)

Total minimum payments for capital  leases  as of January  30,  2015 were $7.4  million, with a present
value of $5.9 million at January 30, 2015.  The gross amount of property  and equipment recorded under
capital leases and financing obligations  at  both January  30, 2015 and January  31, 2014, was
$29.8 million. Accumulated depreciation  on property and equipment under capital leases and financing
obligations at January 30, 2015 and January 31, 2014, was $10.6 million and $8.7 million, respectively.

Rent expense under all operating leases is as follows:

K
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0
1

(In thousands)

2014

2013

2012

Minimum  rentals(a) . . . . . . . . . . . . . . . . . . . . . . .
Contingent  rentals . . . . . . . . . . . . . . . . . . . . . . . .

$776,103
9,099

$674,849
12,058

$599,138
15,150

$785,202

$686,907

$614,288

(a) Excludes amortization of leasehold interests of $5.8 million, $11.9  million  and

$16.9 million included in rent expense for the  years  ended January 30, 2015, January 31,
2014, and February 1, 2013, respectively.

Legal proceedings

On August 7, 2006, a lawsuit entitled Cynthia Richter, et al. v. Dolgencorp, Inc., et  al. was filed in
the United States District Court for the  Northern District of Alabama (Case No.  7:06-cv-01537-LSC)
(‘‘Richter’’) in which the plaintiff alleges that she and  other current  and former Dollar General store
managers were improperly classified  as  exempt executive  employees under  the Fair Labor  Standards
Act (‘‘FLSA’’) and seeks to recover overtime pay,  liquidated damages,  and  attorneys’  fees  and costs. On
August 15, 2006, the Richter plaintiff filed a motion in which she asked the court to certify a nationwide
class of current and former store managers. The Company opposed the plaintiff’s motion. On
March 23, 2007, the court conditionally certified a nationwide class. On December 2, 2009,  notice  was
mailed to over 28,000 current or former Dollar  General  store managers.  Approximately 3,950
individuals opted into the lawsuit, approximately  1,000 of whom have been dismissed  for various
reasons, including failure to cooperate in discovery.

On April 2, 2012, the Company moved  to  decertify the class. The plaintiff’s response to that

motion was filed on May 9, 2012.

On October 22, 2012, the court entered a memorandum opinion granting the Company’s

decertification motion. On December 19,  2012, the court entered  an order decertifying the matter and
stating that a separate order would be  entered  regarding the opt-in  plaintiffs’ rights and plaintiff
Cynthia Richter’s individual claims. To  date, the court has  not  entered such an  order.

The parties agreed to mediate the matter, and the court informally stayed  the action pending the

results of the mediation. Mediations  were conducted  in January, April and August 2013. On  August 10,
2013, the parties reached a preliminary agreement, which was formalized and  submitted to the court for
approval, to resolve the matter for up  to  $8.5 million. On November 24,  2014, the  court entered  an
order approving the settlement and dismissing the action. The Company  deemed  the settlement
probable and recorded such amount as  the estimated expense in the second quarter of  2013. The
Company paid approximately $8.5 million in  connection with the settlement of  this matter in the  fourth
quarter of 2014.

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies (Continued)

On September 8, 2014, a lawsuit entitled  Sally Ann Carpenter v. Dolgencorp, Inc. was filed in the

United States District Court for the Southern District  of West Virginia (Case  No. 2:14-cv-25500)
(‘‘Carpenter’’).  The Carpenter plaintiff seeks to proceed on a collective basis under the  FLSA on behalf
of herself and other former and current store  managers  in the state of West Virginia who were
allegedly improperly classified as exempt executive  employees under the FLSA. The Carpenter plaintiff
seeks to recover overtime pay, liquidated damages, and attorneys’  fees  and  costs.

The Company filed its answer to the  complaint  on September  30, 2014. On  February 13, 2015,  the

court entered a scheduling order that, among other  things,  requires the Carpenter plaintiff to file a
motion for conditional certification of her FLSA claims on  or before April 24, 2015. The Company’s
response is due to be filed 30 days after the  Carpenter plaintiff files her motion for conditional
certification.

1
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On October 31, 2014, a lawsuit entitled Ronda Hood v. Dollar General Corporation was filed in the
United States District Court for the Eastern District  of  Louisiana (Case No. 2:14-cv-02512-JTM-DEK)
(‘‘Hood’’).  The Hood plaintiff seeks to proceed on a nationwide collective basis under the FLSA on
behalf of herself and other similarly situated store managers who  were  allegedly improperly  classified as
exempt executive employees under the  FLSA.  The Hood plaintiff seeks to recover overtime pay,
liquidated damages, and attorneys’ fees  and costs. The Hood plaintiff also asserts individual causes of
action for alleged violations of the Americans with  Disabilities Act, the Louisiana Human  Rights  Act,
the Family Medical Leave Act, and negligent  infliction  of  emotional distress and seeks damages for
those claims including back wages, compensatory damages, liquidated and/or punitive damages,
reinstatement and/or front pay, interest,  and  attorneys’  fees  and  costs.

The Company filed its answer to the  complaint  on January 16, 2015.  A  status  conference  has been

scheduled for April 9, 2015, and trial is set for  November 9, 2015.

The Company believes that its store managers are and have  been properly classified as exempt
employees under the FLSA and that  the Carpenter and Hood actions are not appropriate for collective
action treatment. The Company has  obtained summary judgment in  some, although  not  all,  of its
pending individual or single-plaintiff store  manager exemption cases in which it  has filed  such a motion.

At this time, it is not possible to predict  whether the Carpenter or Hood matter ultimately will be
permitted to proceed collectively, and  no  assurances can  be  given that the Company will be successful
in its defense of either action on the merits or otherwise. Similarly, at this time  the Company cannot
estimate either the size of any potential  class or  the value of the claims asserted  if either of these
actions was to proceed. For these reasons, the  Company is unable  to  estimate any potential loss or
range of loss in either matter; however,  if the Company is not successful in  its  defense  efforts, the
resolution  of Carpenter or Hood could have a material adverse effect on  the Company’s consolidated
financial statements as a whole.

On April 9, 2012, the Company was served with a lawsuit filed in the  United States District Court

for the Eastern District of Virginia entitled Jonathan Marcum, et al. v. Dolgencorp. Inc. (Civil Action
No. 3:12-cv-00108-JRS) (‘‘Marcum’’)  in which  the plaintiffs, one of  whose conditional offer of
employment was rescinded, allege that  certain of  the Company’s background check procedures violate
the Fair Credit Reporting Act (‘‘FCRA’’). Plaintiff Marcum also alleges  defamation. According to the
complaint and subsequently filed first and second amended complaints, the plaintiffs seek to represent
a putative class of applicants in connection with their FCRA  claims. The Company  responded to the

75

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies (Continued)

complaint and each of the amended complaints. The plaintiffs’  certification motion was due to be filed
on or before April 5, 2013; however, plaintiffs asked the court to stay all  deadlines  in light  of  the
parties’ ongoing settlement discussions (as more fully described below). On November 12, 2013,  the
court entered an order lifting the stay but has  not  issued a new scheduling order in light of the parties’
preliminary agreement to resolve the matter.

The parties have engaged in formal settlement discussions on three occasions, once in January
2013 with a private mediator, and again  in March  2013 and July 2013 with a  federal magistrate. On
February 18, 2014, the parties reached a preliminary  agreement to resolve  the matter for up  to
$4.08 million.

On October 16, 2014, the court entered an order preliminarily approving the parties’ proposed
settlement. On March 4, 2015, the court  entered an order  approving the settlement and  dismissing the
matter with prejudice.

The Company’s Employment Practices Liability Insurance  (‘‘EPLI’’)  carrier was placed on  notice of

this  matter and participated in both the  formal  and  informal  settlement discussions.  The EPLI policy
covering this matter has a $2 million self-insured retention. Because  the Company believed that it was
likely to expend the balance of its self-insured  retention in settlement  of this  litigation or otherwise,  it
accrued $1.8 million in the fourth quarter of 2012, an amount that  is immaterial  to  the Company’s
consolidated financial statements as a whole.

In September 2011, the Chicago Regional Office of  the United  States Equal Employment

Opportunity Commission (‘‘EEOC’’ or  ‘‘Commission’’)  notified the  Company of a cause finding  related
to the Company’s criminal background check policy.  The cause finding alleges that the  Company’s
criminal background check policy, which excludes from employment individuals  with certain criminal
convictions for specified periods, has  a  disparate impact  on African-American candidates  and
employees in violation of Title VII of the Civil  Rights  Act of 1964, as amended  (‘‘Title VII’’).

The Company and the EEOC engaged in the  statutorily required  conciliation process, and despite

the Company’s good faith efforts to resolve the  matter, the  Commission notified the  Company on
July 26, 2012 of its view that conciliation had failed.

On June 11, 2013, the EEOC filed a  lawsuit in  the United  States District Court for  the Northern

District  of Illinois entitled Equal Opportunity  Commission v. Dolgencorp, LLC d/b/a  Dollar General
(Case No. 1:13-cv-04307) in which the  Commission alleges that the Company’s criminal  background
check policy has a disparate impact on ‘‘Black Applicants’’ in violation of Title VII and  seeks to
recover monetary damages and injunctive relief on behalf of a class of  ‘‘Black  Applicants.’’ The
Company filed its answer to the complaint on August  9, 2013.

On January 29, 2014, the court entered  an order, which, among other things,  bifurcates the issues

of liability and damages during discovery and at  trial. On September  3, 2014, the  court modified the
scheduling order and ordered the parties to complete fact discovery  related to liability by May 15, 2015.
A status conference is scheduled for  April 7,  2015.

On July 29, 2014, the court entered an order compelling the  Company to produce certain

documents, information, and electronic data for the period 2004  to  present.

The Company believes that its criminal background check process is both  lawful and necessary to a

safe environment for its employees and customers and the  protection of its assets and  shareholders’

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies (Continued)

investments. The Company also does  not believe that this matter is  amenable to class or similar
treatment. However, at this time, it is not  possible to predict  whether  the action will ultimately be
permitted to proceed as a class or in  a similar fashion or  the size of any putative  class. Likewise, at this
time, it is not possible to estimate the value of the  claims  asserted,  and, therefore, the Company  cannot
estimate the potential exposure or range  of potential loss. If the  matter  were to proceed successfully as
a class  or similar action or the Company  is unsuccessful in  its defense efforts as to the merits of the
action, it could have a material adverse effect  on the  Company’s consolidated financial statements as a
whole.

On May 23, 2013, a lawsuit entitled Juan Varela v. Dolgen California and Does  1 through  50 (Case

No. RIC 1306158) (‘‘Varela’’) was filed in  the Superior Court of the State of California for the County
of Riverside in which the plaintiff alleges  that he  and other ‘‘key carriers’’ were  not  provided with meal
and rest periods in violation of California law and seeks  to  recover alleged unpaid wages,  injunctive
relief, consequential damages, pre-judgment  interest,  statutory penalties and attorneys’ fees and  costs.
The Varela plaintiff seeks to represent a putative class  of California ‘‘key carriers’’ as  to  these  claims.
The Varela plaintiff also asserts a claim for unfair business practices and  seeks to proceed  under
California’s Private Attorney General Act  (‘‘PAGA’’).

The Company removed the action to  the United  States  District Court for the Central District  of
California (Case No. 5:13-cv-01172VAP-SP) on  July 1, 2013, and filed its answer  to  the complaint on
July 1, 2013. On July 30, 2013, the plaintiff moved to remand  the  action to state  court.

On September 13, 2013, notwithstanding the  Company’s opposition,  the court granted  plaintiff’s
motion and remanded the case. The  Company filed a  petition for permission to appeal to the  United
States Court of Appeals for the Ninth  Circuit  on September  23, 2013. On February 27, 2015, the Ninth
Circuit denied the Company’s petition for permission  to  appeal. Because the  Company anticipated the
denial, the Company filed a petition for  coordination of the Main and  Varela matters on April 28, 2014.

Following the Company’s petition for coordination, the Main plaintiff agreed to dismiss her
complaint without prejudice, and the parties agreed that the Varela plaintiff would file an amended
complaint to include the allegations asserted in the original Main complaint. On November 4, 2014,
pursuant to a stipulation granted by the Varela court, the Varela plaintiff filed an amended complaint to
add Victoria Lee Dinger Main as a named plaintiff  and add  the allegations set forth  in the original
Main action that include claims for alleged  inaccurate  wage statements  and failure to provide
appropriate pay upon termination. The Company filed its answer to the  amended complaint on
December 23, 2014. A status conference  is scheduled for April  24, 2015.

On June 6, 2013, a lawsuit entitled Victoria Lee Dinger Main v. Dolgen California, LLC and Does 1

through 100 (Case No. 34-2013-00146129) (‘‘Main’’) was filed in the Superior Court of the  State  of
California for the County of Sacramento. The Main plaintiff alleges that she and other ‘‘key holders’’
were not provided with meal and rest periods, accurate  wage statements and appropriate pay upon
termination in violation of California  wage  and  hour  laws  and  seeks  to  recover alleged unpaid  wages,
declaratory relief, restitution, statutory  penalties and attorneys’ fees and  costs.  The Main plaintiff seeks
to represent a putative class of California  ‘‘key holders’’  as  to  these claims. The Main plaintiff also
asserts a claim for unfair business practices and seeks to proceed under the  PAGA.

The Company removed this action to the  United States District Court  for the  Eastern  District of

California (Case No. 2:13-cv-01637-MCE-KJN) on  August 7,  2013, and filed  its answer  to  the complaint
on August 6, 2013. On August 29, 2013, the  plaintiff moved  to  remand the action to state court.  The

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies (Continued)

Company opposed the motion. On October 28,  2013, the court  granted plaintiff’s motion and
remanded the case. The Company filed a  petition  for permission to appeal  to  the United  States  Court
of Appeals for the Ninth Circuit on November 7, 2013.  The  plaintiff filed  its opposition brief on
November 15, 2013. The Ninth Circuit denied the petition for  permission  to  appeal on  April 10,  2014.

In light of the parties’ agreement to coordinate and consolidate  the Main and Varela matters, the
Main plaintiff filed a request for dismissal without prejudice  with the court on December 9,  2014. On
December 10, 2014, the court entered  an order  dismissing the Main matter without prejudice.

On July 22, 2014, a lawsuit entitled Oscar Avila v. Dolgen California, LLC and  Does  1 through  50
(Case No. S-1500-CV-282549) (‘‘Avila’’)  was filed in the  Superior  Court of  the State of California for
the County of Kern. The  Avila plaintiff alleges that he and other ‘‘key holders’’ were  not provided with
meal and rest periods, accurate wage  statements and  appropriate pay upon  termination  in violation of
California wage and hour laws and seeks to recover alleged  unpaid wages, declaratory  relief, restitution,
pre- and post- judgment interest, statutory  penalties  and attorneys’ fees and costs. The Avila plaintiff
seeks to represent a putative class of California  ‘‘key  holders’’ as to these claims. The Avila plaintiff
also asserts a claim for unfair business practices.

The parties have resolved this matter for an  amount  that is not material to the Company’s

consolidated financial statements as a whole.

On November 26, 2014, a lawsuit entitled Kendra Pleasant v. Dollar General Corporation,
Dolgencorp, LLC and Does 1 through 50 (Case No. CIVDS1417709 (‘‘Pleasant’’) was filed in the
Superior Court of the State of California for the County of San Bernardino.  The Pleasant plaintiff
alleges that she and other non-exempt  employees were not paid for  all time  worked, reimbursed for
necessary business related expenses,  provided rest and meal breaks, and  provided accurate wage
statements in violation of California wage  and  hour  laws.  The  Pleasant plaintiff seeks to recover alleged
unpaid  wages, restitution, interest, statutory penalties, unspecified damages, and attorneys’ fees and
costs. The Pleasant plaintiff also asserts a claim for unfair business practices.

On December 31, 2014, the Company removed this matter  to  the United States  District Court for

the Central District of California (Case No.  5:14-cv-02645-JGB-KK). On January 14,  2015, the
Company moved the court to compel  arbitration and dismiss the plaintiff’s class claims. The Pleasant
plaintiff filed her response to the motion  to compel arbitration on  February 2, 2015.  The Company
filed its reply on February 9, 2015.

On February 18, 2015, the court granted the Company’s motion  to  compel arbitration and

dismissed  the Pleasant complaint with prejudice.

After the Company filed its motion to compel arbitration, the Pleasant plaintiff filed a separate
complaint in the Superior Court of the  State  of California for the County of San Bernardino styled
Kendra Pleasant v. Dollar General Corporation, Dolgen California, LLC, and Does 1 through 50 (Case
No. CIVDS1500651) (‘‘Pleasant  II’’) in which the plaintiff seeks to proceed under  the PAGA for various
alleged violations of California’s Labor  Code. Plaintiff  alleges that  she and  other similarly  situated
non-exempt California store-level employees were not paid for all time  worked,  provided meal and rest
breaks, reimbursed for necessary work  related  expenses, and provided with accurate wage statements.
Plaintiff seeks to recover unpaid wages,  civil and statutory penalties, interest, attorneys’ fees and costs.
On March 12, 2015, the Company filed  a  demurrer  asking  the court to abate  all  proceedings in the
Pleasant II matter pending an issuance of a final judgment in the Varela matter.

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DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies (Continued)

On February 20, 2015, a lawsuit entitled Julie Sullivan v. Dolgen California and Does  1 through 100
(Case No. RG 15759417) (‘‘Sullivan’’) was filed in the Superior Court of the State of California  for the
County of Alameda in which the plaintiff alleges that  she and other similarly situated Dollar General
Market Store Managers in the State of  California were improperly  classified  as exempt employees and
were not provided with meal and rest breaks and  accurate wage  statements  in violation  of  California
law. The Sullivan plaintiff also alleges that she and other  California store employees were  not provided
with printed wage statements in violation of California law. Plaintiff  seeks to recover  unpaid wages
(including overtime pay), civil and statutory penalties, interest, injunctive  relief, restitution, and
attorneys’ fees and costs. On March 2,  2015, Sullivan served notice to the  Labor  and Workforce
Development agency that she intends  to  proceed under the  PAGA. The Company’s response to the
Sullivan complaint is due to be filed with the court on  or before April 9,  2015.

The Company believes that its policies  and practices comply  with California law and that the

Varela, Pleasant II, and Sullivan actions are not appropriate for class  or similar treatment. The
Company intends to vigorously defend  these actions;  however,  at this  time,  it is not possible  to  predict
whether  the Varela, Pleasant II, or Sullivan action ultimately will be permitted to proceed  as a class, and
no assurances can be given that the Company will be successful in  its defense of  these actions on the
merits  or otherwise. Similarly, at this time the  Company cannot estimate  either the size of any potential
class or the value of the claims asserted  in  the Varela, Pleasant  II, or Sullivan action. For these reasons,
the Company is unable to estimate any potential  loss or  range of  loss in these matters; however, if the
Company is not successful in its defense efforts,  the resolution of any of these actions could have  a
material adverse effect on the Company’s consolidated financial statements  as a whole.

On July 2, 2013, a lawsuit entitled Rachel Buttry and Jennifer Peters v. Dollar General Corp. (Case
No. 3:13-cv-00652) (‘‘Buttry’’) was filed  in  the United States District Court for  the Middle  District of
Tennessee. The Buttry plaintiffs seek to proceed on a nationwide collective basis under the FLSA and
as a statewide class under Tennessee law on behalf of non-exempt store  employees who  allegedly  were
not properly paid for certain breaks.  The Buttry plaintiffs seek back wages (including overtime),
injunctive and declaratory relief, liquidated damages,  compensatory and economic damages,
‘‘consequential’’ and ‘‘incidental’’ damages, pre-judgment and post-judgment interest, and attorneys’
fees and costs.

The Company filed its answer on August  7, 2013.  The  plaintiffs  filed their  motion for conditional

certification of their FLSA claims on December 5, 2013, to which  the Company responded on
February 3, 2014. On April 4, 2014, the court denied plaintiffs’ certification motion. Plaintiffs filed a
motion for reconsideration or in the  alternative for permission to seek interlocutory  appeal in  the
United States Court of Appeals for the  Sixth  Circuit  on April  18, 2014. The  court denied  the plaintiffs’
motion on April 24, 2014.

The plaintiffs subsequently petitioned the Sixth Circuit for a  writ of mandamus and asked the
district court to stay all deadlines in the  underlying proceeding pending  the Sixth Circuit’s ruling on the
writ. On October 23, 2014, the United  States  Court  of  Appeals for  the  Sixth Circuit denied plaintiff’s
petition for writ of mandamus.

The parties have reached a preliminary agreement, which must be submitted to and approved  by
the court, to resolve this matter for an amount not material to the  Company’s consolidated financial
statements as a whole. At this time, although probable, it is  not  certain that the court  will  approve  the
settlement. However, even if the court does  not  approve  the settlement on its current terms, the

79

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NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies (Continued)

Company does not expect the resolution of the Buttry matter to have a material adverse impact on the
Company’s consolidated financial statements as  a whole.

On March 19, 2014, a lawsuit entitled Danielle Harsey v. Dolgencorp, LLC (Case

No. 5:14-cv-00168-WTH-PRL) (‘‘Harsey’’)  was filed  in the United  States District Court for the Middle
District  of Florida. The Harsey plaintiff seeks to proceed on a nationwide collective basis under the
FLSA and as a statewide class under the Florida Minimum Wage  Act on behalf of all similarly situated
non-exempt store employees who allegedly were not paid  for  all hours worked. The Harsey plaintiff
seeks back wages (including overtime), liquidated damages, pre-  and  post-judgment interest, injunctive
relief, and attorneys’ fees and costs. The Company filed its answer  on  May 7, 2014.

On August 19, 2014, the court entered a scheduling  order, which among other things, requires
plaintiff to file motions for class certification of her statewide claims  and conditional certification of her
claims under the FLSA on or before  January 7, 2015.  The plaintiff did not seek conditional or  class
certification with respect to either her FLSA or state law claims.

The parties have reached a preliminary agreement, which must be submitted to and approved  by
the court, to resolve this matter for an amount not material to the  Company’s consolidated financial
statements as a whole. At this time, although probable, it is  not  certain that the court  will  approve  the
settlement. However, even if the court does  not  approve  the settlement on its current terms, the
Company does not expect the resolution of the Harsey matter to have a material adverse impact on  the
Company’s consolidated financial statements as  a whole.

On July 14, 2014, a lawsuit entitled Leslie Vincino v. Dolgencorp, LLC (Case No. 2014-CA-517)

(‘‘Vincino’’) was filed in the Circuit Court, Eighth Judicial Circuit, for Levy  County, Florida. The
Vincino plaintiff seeks to proceed on a nationwide collective basis under the FLSA on  behalf of all
similarly situated non-exempt store employees who allegedly were not  paid for  all  hours  worked. The
Vincino plaintiff seeks back wages (including overtime), liquidated  damages,  pre-judgment interest, and
attorneys’ fees and costs. The  Vincino plaintiff also asserts individual claims  for violation of the  Florida
Civil Rights Act for alleged discrimination based  on alleged unidentified disabilities.  For the claims
asserted under the Florida Civil Rights Act, the Vincino plaintiff seeks compensatory damages, back
wages, front pay, punitive damages, attorneys’ fees and costs. On August 11,  2014, the Company
removed this matter to the United States  District  Court for the  Northern  District of Florida (Case
No. 1:14-cv-142-RS-GRJ). The Company  filed its answer on August 18,  2014.

On September 25, 2014, the court entered  a scheduling order which  requires plaintiff to file her
motion for conditional class certification of her claims  under the  FLSA on or before February  23, 2015.
On January 12, 2015, the plaintiff notified the court that she did not intend to seek conditional
certification of her FLSA claims. Plaintiff’s individual  claims under the  FLSA and Florida  Civil Rights
Act remain pending. The Company intends to vigorously  defend  this action  and does not expect its
ultimate resolution to have a material  adverse impact on  the Company’s consolidated financial
statements as a whole.

On September 8, 2014, a lawsuit entitled  Joyce Riley v. Dolgencorp, LLC (Case No. 2:14-cv-25505)
(‘‘Riley’’) was filed in the United States District Court for  the Southern District of  West Virginia.  The
Riley plaintiff seeks to proceed on a collective  basis under the FLSA on behalf of  all  similarly situated
non-exempt store employees in the state  of  West  Virginia  who allegedly were not paid for certain
breaks. The Riley plaintiff seeks back wages (including overtime), liquidated  damages,  and  attorneys’
fees and costs.

80

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K

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies (Continued)

The Company filed its answer to the  complaint  on September  30, 2014. On  February 13, 2015,  the

court entered a scheduling order that, among other  things,  requires the Riley plaintiff to file a motion
for conditional certification of her FLSA  claims on or  before May  8, 2015. The Company’s response is
due 30 days after the Riley plaintiff files her motion for conditional certification.

The Company believes that its wage  and hour policies and practices comply with  both  the FLSA

and state law and that the Riley action is not appropriate for collective or class treatment. The
Company intends to vigorously defend  this action; however,  at this  time,  it is not possible  to  predict
whether  the Riley action ultimately will be permitted to proceed collectively or as a class, and no
assurances can be given that the Company will be successful  in its  defense of this action on the merits
or otherwise. Similarly, at this time the  Company cannot estimate either the size of any potential class
or the value of the claims asserted in  the Riley action. For these reasons, the Company  is unable to
estimate any potential loss or range of loss  in this  matter; however, if  the Company is not successful in
its  defense efforts, the resolution of the  Riley action could have a material adverse  effect  on the
Company’s consolidated financial statements as  a whole.

On May 20, 2011, a lawsuit entitled Winn-Dixie Stores, Inc., et al. v. Dolgencorp, LLC was filed in
the United States District Court for the  Southern  District of Florida (Case No. 9:11-cv-80601-DMM)
(‘‘Winn-Dixie’’) in which the plaintiffs allege  that the sale  of  food and other  items  in approximately 55
of the Company’s stores, each of which  allegedly is or was at some time co-located in  a shopping  center
with one of plaintiffs’ stores, violates restrictive covenants that plaintiffs contend are binding on the
occupants of the shopping centers. Plaintiffs sought damages and an  injunction  limiting  the sale  of food
and other items in those stores. Although  plaintiffs  did not make a demand for any specific  amount  of
damages, documents prepared and produced by  plaintiffs  during discovery  suggested that plaintiffs
would seek as much as $47 million although the  court limited  their  ability  to  prove such damages.  The
case was consolidated with similar cases  against Big Lots and  Dollar  Tree.  The  court issued  an order  on
August 10, 2012 in which it (i) dismissed  all claims for damages,  (ii) dismissed claims for injunctive
relief for all but four stores, and (iii)  directed the  Company to report to the  court on its compliance
with restrictive covenants at the four  stores for which it did not dismiss  the claims for injunctive  relief.
The Company believes that compliance with the August  2012 ruling  will have no  material  adverse  effect
on the Company or its consolidated financial statements.

On August 28, 2012, the Winn-Dixie plaintiffs filed a notice of appeal with the United  States Court

of Appeals for the Eleventh Circuit (Docket No. 12-14527-B). Oral  argument  was  conducted  on
January 16, 2014, and the appellate court  rendered  its  decision  on March  5, 2014, affirming in part and
reversing in part the trial court’s decision.  Specifically,  the appellate court affirmed the  trial  court’s
dismissal of plaintiffs’ claim for monetary damages but  reversed the trial court’s decision denying
injunctive relief as to thirteen additional stores and remanded for further proceedings.  On March 26,
2014, the plaintiffs moved the appellate  court for rehearing. That motion was  denied on  May 2,  2014.
Subsequently, plaintiff filed a motion with  the trial  court on remand  to  dismiss stores not located  in
Florida from  the case without prejudice, which the  court denied on September  29, 2014. Further, the
parties have, as directed by the trial court,  submitted briefs in  an effort to clarify the  issues  to  be
resolved  on remand. On November 19, 2014,  the court issued  an order (i)  permitting the parties  to
conduct additional discovery regarding the  scope  of the restrictive  covenants at issue  in light  of  the
Eleventh  Circuit’s decision, and (ii) scheduling a bench  trial to resolve any  outstanding issues on  the
court’s April 20, 2015 docket. On February 10, 2015, Winn-Dixie filed a  motion for summary judgment,

81

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

8. Commitments and contingencies (Continued)

and the Company filed a motion for summary judgment  regarding the stores located outside  of Florida.
The court has not yet ruled on either motion.

At this time, the Company is unable  to predict whether  the trial court will  enter an injunction as
to any of the additional stores at issue; however,  the Company does  not believe that such an injunction,
even if entered as to each remaining  additional store at issue,  would have a  material  adverse  effect on
the Company or its consolidated financial  statements  as a whole.

The Company also is unable to predict whether the plaintiffs will  seek  further appellate  review of
the trial court’s dismissal of plaintiffs’  claim  for  damages. If  plaintiffs  were  to  obtain  further appellate
review, and the Company were unsuccessful  in its  defense  of such appeal, the outcome could have  a
material adverse effect on the Company’s consolidated financial statements  as a whole.

K
-
0
1

From time to time, the Company is a party to various other legal  actions  involving  claims
incidental to the conduct of its business,  including actions by employees, consumers,  suppliers,
government agencies, or others through  private actions, class actions, administrative proceedings,
regulatory actions or other litigation,  including without limitation under federal and state  employment
laws and wage and hour laws. The Company believes,  based upon information currently  available,  that
such other litigation and claims, both  individually and in the  aggregate,  will be resolved without a
material adverse effect on the Company’s financial statements as a whole. However, litigation involves
an element of uncertainty. Future developments  could  cause  these  actions or claims to have a  material
adverse effect on the Company’s results of operations, cash flows, or financial position. In addition,
certain of these lawsuits, if decided adversely to the  Company or settled by the Company,  may result in
liability material to the Company’s financial position or  may negatively affect operating  results if
changes to the Company’s business operation  are required.

9. Benefit plans

The Dollar General Corporation 401(k) Savings  and Retirement Plan, which became effective on
January 1, 1998, is a safe harbor defined contribution plan and  is subject  to  the Employee Retirement
and Income Security Act (‘‘ERISA’’).

A participant’s right to claim a distribution of  his or her account balance is dependent  on the plan,

ERISA guidelines and Internal Revenue Service regulations. All  active participants are fully  vested in
all contributions to the 401(k) plan. During  2014, 2013 and 2012, the Company expensed approximately
$13.7 million, $13.0 million and $11.9  million, respectively,  for matching contributions.

The Company also has a nonqualified supplemental retirement plan (‘‘SERP’’) and  compensation
deferral plan  (‘‘CDP’’), known as the  Dollar General Corporation CDP/SERP Plan, for a select group
of management and other key employees. The Company incurred compensation expense for  these plans
of approximately $0.8 million, $1.2 million and $1.4 million in 2014, 2013 and 2012, respectively.

The CDP/SERP Plan assets are invested  in accounts selected  by the  Company’s Compensation
Committee or its delegate. These investments are classified as trading securities  and the  associated
deferred compensation liability is reflected in the  consolidated  balance  sheets  as further  discussed in
Note 6.

82

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

10. Share-based payments

The Company accounts for share-based payments  in accordance with applicable  accounting
standards, under which the fair value of  each award is separately estimated and  amortized into
compensation expense over the service  period.  The fair  value  of  the Company’s stock  option grants  are
estimated on the grant date using the  Black-Scholes-Merton valuation model. Forfeitures are estimated
at the time of valuation and reduce expense ratably over the  vesting  period. The application of  this
valuation model involves assumptions that  are judgmental and highly sensitive in the determination of
compensation  expense.

On July 6, 2007, the Company’s Board of Directors  adopted the  2007 Stock  Incentive  Plan  for Key

Employees, which  plan was subsequently  amended (as so amended,  the ‘‘Plan’’). The Plan allows the
granting of stock options, stock appreciation rights, and other  stock-based awards or  dividend
equivalent rights to key employees, directors, consultants  or other persons having a service relationship
with the Company, its subsidiaries and certain  of its  affiliates.  The number  of shares of  Company
common stock authorized for grant under the Plan is  31,142,858.  As of January 30, 2015,  19,025,398 of
such shares are available for future grants.

1
0
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K

Since May 2011, most of share-based awards issued by the Company have been  in the form of
stock options, restricted stock units and performance share units. The  Company has  also granted a
performance-based restricted stock award discussed  in greater detail below.  Stock options granted to
employees and board members generally vest ratably  on an  annual  basis over a four-year and
three-year period, respectively. Restricted  stock units generally vest ratably over a three-year period.
Performance share units generally vest ratably over a  three-year  period, provided that certain minimum
performance criteria are met in the year of grant.  With limited exceptions, the performance share  unit
and restricted stock unit awards are automatically converted  into shares of common stock on the
vesting date.

From July 2007 through May 2011, a  significant majority of the  Company’s share-based  awards

were stock options that vest solely upon  the continued employment  of the recipient (‘‘MSA Time
Options’’) and options that vest upon the  achievement of predetermined annual or cumulative
financial-based targets (‘‘MSA Performance  Options’’). MSA Time Options and  MSA  Performance
Options generally vest ratably on an annual  basis over  a period  of  approximately five  years,  with limited
exceptions.

Both the MSA Time Options and the MSA  Performance Options are subject  to  various provisions
set forth in a management stockholder’s  agreement (‘‘MSA’’) entered  into  with each option holder. The
MSA contains certain put and call rights  and other provisions pertaining to both the  option holder  and
the Company which may, in certain scenarios, affect the holder’s ability  to sell or realize market  value
for these instruments and any shares  acquired thereunder. Vesting  of the MSA Performance  Options is
contingent upon meeting specified annual  or cumulative financial targets. The  MSA Time Options and
MSA Performance Options have a contractual term of 10 years and an exercise price equal to the fair
value of the underlying common stock on the date of grant.

83

K
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0
1

DOLLAR GENERAL CORPORATION  AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

10. Share-based payments (Continued)

The weighted average for key assumptions used in determining  the fair value of all stock  options
granted in the years ended January 30,  2015,  January 31, 2014, and February 1,  2013, and  a summary of
the methodology applied to develop each assumption, are as follows:

Expected  dividend  yield . . . . . . . . . . . . . . . . . . .
Expected stock price volatility . . . . . . . . . . . . . .
Weighted average risk-free interest rate . . . . . . .
Expected term of options (years) . . . . . . . . . . . .

0%
25.6%
1.9%
6.3

0%
26.2%
1.2%
6.3

0%
26.8%
1.5%
6.3

January 30,
2015

January 31,
2014

February 1,
2013

Expected dividend yield—This is an estimate  of  the expected dividend  yield  on the Company’s

stock. An increase in the dividend yield will decrease  compensation expense.

Expected stock price volatility—This is  a measure of the  amount by which  the price of the
Company’s common stock has fluctuated  or is expected to fluctuate. Since  November 2011,  the
expected volatilities for awards have been based on the historical volatility of the Company’s publicly
traded common stock. An increase in  the expected  volatility will increase compensation  expense.

Weighted average risk-free interest rate—This is  the U.S.  Treasury rate for the week of the grant
having a term approximating the expected  life of the option.  An increase  in the risk-free interest  rate
will increase compensation expense.

Expected term of options—This is the period of time  over which the options granted are  expected

to remain outstanding. The Company  has  estimated  the expected term as the mid-point between the
vesting date and the contractual term  of the  option. An increase  in the  expected term  will  increase
compensation  expense.

A summary of the Company’s stock option  activity, exclusive of  options subject to an MSA, during

the year ended January 30, 2015 is as follows:

(Intrinsic  value amounts reflected in thousands)

Options
Issued

Average
Exercise Price

Remaining
Contractual
Term in Years

Intrinsic
Value

Balance, January 31, 2014 . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,840,542
898,817
(159,205)
(181,030)

Balance, January 30, 2015 . . . . . . . . . . . . . . . . . . . .

2,399,124

Exercisable at January 30, 2015 . . . . . . . . . . . . . . . .

633,841

$45.26
58.03
44.52
50.55

$49.69

$42.43

8.1

7.0

$41,661

$15,613

The weighted average grant date fair  value of non-MSA options was $17.26, $13.86 and $13.54
during 2014, 2013 and 2012, respectively. The intrinsic value of non-MSA  options  exercised during
2014, 2013, and 2012 was $2.5 million, $0.8 million  and  $0.3  million, respectively.

84

DOLLAR GENERAL CORPORATION  AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

10. Share-based payments (Continued)

The number of performance share unit awards earned  is based upon the Company’s  annual

financial performance in the year of grant as  specified in the award agreement. A summary of
performance share unit award activity during the  year ended January  30, 2015  is as  follows:

(Intrinsic value amounts reflected in thousands)

Units
Issued

Intrinsic
Value

Balance, January 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Converted to common stock . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

159,419
143,048
(68,187)
(21,697)

Balance, January 30, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

212,583

$14,256

1
0
-
K

The weighted average grant date fair  value of performance  share units granted was $57.91, $48.11

and $45.25 during 2014, 2013, and 2012, respectively.

A summary of restricted stock unit award activity during  the year ended  January 30, 2015  is as

follows:

(Intrinsic value amounts reflected in thousands)

Units
Issued

Intrinsic
Value

Balance, January 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Converted to common stock . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

616,527
420,035
(230,907)
(90,797)

Balance, January 30, 2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . .

714,858

$47,938

The weighted average grant date fair  value of restricted stock units granted was $57.87,  $48.20 and

$45.33 during 2014, 2013 and 2012, respectively.

A summary of MSA Time Options activity during the year ended January  30, 2015 is as follows:

(Intrinsic  value amounts reflected in thousands)

Balance, January 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options
Issued

464,563
—
(154,866)
(10,853)

Average
Exercise
Price

$18.15
—
14.95
20.39

Remaining
Contractual
Term in Years

Intrinsic
Value

Balance, January 30, 2015 . . . . . . . . . . . . . . . . . . . . . . . .

298,844

$19.74

Exercisable at January 30, 2015 . . . . . . . . . . . . . . . . . . . .

286,848

$19.30

4.7

4.6

$14,142

$13,700

The intrinsic value of MSA Time Options  exercised during 2014, 2013  and  2012 was $6.8 million,

$39.4 million and $117.3 million, respectively.

85

DOLLAR GENERAL CORPORATION  AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

10. Share-based payments (Continued)

A summary of MSA Performance Options activity  during  the year  ended  January 30, 2015  is as

follows:

(Intrinsic  value amounts reflected in thousands)

Balance, January 31, 2014 . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Canceled . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Options
Issued

376,309
—
(118,287)
(10,151)

Average
Exercise
Price

$19.68
—
17.18
21.47

Remaining
Contractual
Term in Years

Intrinsic
Value

Balance, January 30, 2015 . . . . . . . . . . . . . . . . . . . . . . . .

247,871

$20.79

Exercisable at January 30, 2015 . . . . . . . . . . . . . . . . . . . .

246,251

$20.73

4.9

4.9

$11,468

$11,409

K
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0
1

The intrinsic value of MSA Performance Options  exercised  during  2014, 2013 and 2012  was

$4.9 million, $39.1 million and $106.4  million,  respectively.

In March 2012, the Company issued a performance-based award of  326,037 shares of  restricted

stock to its Chairman and Chief Executive Officer. This restricted stock award had a fair  value on the
grant date of $45.25 per share, with one-half of the  award  scheduled to vest in  2014 and the remainder
in 2015, contingent upon, among other things, meeting certain specified earnings per share targets  in
those years. The target for 2014 was  met  and the applicable  shares  vested.

At January 30, 2015, the total unrecognized compensation cost related to nonvested stock-based
awards was $55.2 million with an expected weighted average expense recognition  period of 1.4 years.

The fair value method of accounting for  share-based awards resulted in  share-based compensation
expense (a component of SG&A expenses) and a corresponding reduction in net income before income
taxes as follows:

(In thousands)

Year ended January 30, 2015

Stock
Options

Performance
Share Units

Restricted
Stock Units

Restricted
Stock

Total

Pre-tax . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net of tax . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 8,533
$ 5,206

Year ended January 31, 2014

Pre-tax . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net of tax . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 7,634
$ 4,649

Year ended February 1, 2013

Pre-tax . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net of tax . . . . . . . . . . . . . . . . . . . . . . . . . .

$14,078
$ 8,578

$5,461
$3,332

$3,448
$2,100

$4,082
$2,487

$15,968
$ 9,742

$ 9,879
$ 6,016

$ 3,504
$ 2,135

$7,376
$4,500

$37,338
$22,780

$ — $20,961
$ — $12,765

$ — $21,664
$ — $13,200

86

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

11. Segment reporting

The Company manages its business on the basis  of one operating  segment. See Note 1 for  a brief

description of the Company’s business. As  of January 30, 2015, all of the  Company’s operations were
located within the United States with the  exception of a  Hong  Kong  subsidiary, and a liaison office in
India, which collectively are not material  to  the consolidated  financial  statements. The following net
sales data is presented in accordance  with  accounting standards related to disclosures about  segments
of an enterprise.

(In thousands)

2014

2013

2012

Classes of similar products:

Consumables . . . . . . . . . . . . . . . . . . . .
Seasonal . . . . . . . . . . . . . . . . . . . . . . . .
Home products . . . . . . . . . . . . . . . . . . .
Apparel . . . . . . . . . . . . . . . . . . . . . . . .

$14,321,080
2,344,993
1,205,373
1,038,142

$13,161,825
2,259,516
1,115,648
967,178

$11,844,846
2,172,399
1,061,573
943,310

Net sales . . . . . . . . . . . . . . . . . . . . . .

$18,909,588

$17,504,167

$16,022,128

1
0
-
K

12. Common stock transactions

On August 29, 2012, the Company’s Board of Directors authorized  a common stock repurchase
program, which was increased on March  19,  2013 and  again on  December 4, 2013. As of January 30,
2015, a total of $2.0 billion had been authorized  under the  program  and $223.4  million remained
available for repurchase. The share repurchase  program was  further  increased on March 10,  2015 as
discussed in Note 13. The repurchase authorization has no expiration  date and allows repurchases from
time to time in the open market or in privately  negotiated transactions. The timing and number  of
shares purchased depends on a variety of  factors, such  as price, market conditions,  compliance with  the
covenants and restrictions under our debt agreements  and other factors. Repurchases  under the
program may be funded from available cash  or borrowings under the Company’s credit  facilities
discussed in further detail in Note 5.

During  the years ended January 30, 2015, January  31, 2014, and February  1, 2013, the  Company
repurchased approximately 14.1 million  shares of its common stock at  a total cost of $800.1 million,
approximately 11.0 million shares at a total  cost of $620.1 million, and approximately 14.4 million
shares of its common stock at a total  cost of $671.4 million, respectively, pursuant  to  its  common stock
repurchase  programs.

13. Subsequent events

On March 10, 2015, the Company’s Board  of  Directors authorized a $1.0 billion increase  in the

common stock repurchase program discussed in Note 12, increasing the  total remaining  share
repurchase authorization to approximately $1.2  billion. The repurchase authorization  has no  expiration
date  and has terms and conditions consistent with those  discussed in Note 12.

Also on March 10, 2015, the Company’s Board  of  Directors approved a quarterly  cash dividend to

shareholders. A cash dividend of $0.22  per  share will be paid on April  22, 2015 to shareholders  of
record on April 8, 2015. The payment  of  future  cash dividends is subject to the Board’s discretion and
will depend upon, among other things, the Company’s results of  operations,  cash requirements,
financial condition, contractual restrictions  and  other  factors  that the Board may  deem relevant.

87

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

14. Quarterly financial data (unaudited)

The following is selected unaudited quarterly financial data for the fiscal  years  ended January 30,
2015 and January 31, 2014. Each quarterly period  listed below was a 13-week accounting  period. The
sum of the four quarters for any given year may  not  equal annual totals  due to rounding.

(In thousands)

2014:
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating  profit . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic earnings per share . . . . . . . . . . . . . . . . . . . .
Diluted earnings per share . . . . . . . . . . . . . . . . . .

K
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1

(In thousands)

2013:
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating  profit . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic earnings per share . . . . . . . . . . . . . . . . . . . .
Diluted earnings per share . . . . . . . . . . . . . . . . . .

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

$4,522,081
1,357,746
379,708
222,398
0.72
0.72

$4,724,039
1,455,574
428,526
251,260
0.83
0.83

$4,724,409
1,423,748
394,143
236,316
0.78
0.78

$4,939,059
1,565,439
566,716
355,371
1.17
1.17

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

$4,233,733
1,295,148
395,000
220,083
0.67
0.67

$4,394,651
1,377,290
412,822
245,475
0.76
0.75

$4,381,838
1,328,493
390,241
237,385
0.74
0.74

$4,493,945
1,434,811
538,122
322,173
1.01
1.01

In the third and fourth quarters of 2014, the Company incurred expenses related to an attempted

acquisition of $8.2 million ($7.4 million net of tax, or  $0.02  per  diluted share)  and $6.1  million
($1.3 million net of tax, or $0.00 per  diluted share),  respectively, which were  recognized as  Selling,
general and administrative expenses.

As discussed in Note 5, in the first quarter of 2013, the Company  terminated  its senior secured
credit facilities, resulting in a pretax loss  of $18.9 million ($11.5 million net of tax, or $0.04 per diluted
share) which was recognized as Other (income) expense.

As discussed in Note 8, in the second  quarter of 2013, the Company  recorded expenses associated
with an agreement to settle a legal matter, resulting in a pretax loss  of  $8.5 million ($5.2 million net of
tax, or $0.02 per diluted share) which  was  recognized  as Selling, general and  administrative expense.

88

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING  AND

FINANCIAL  DISCLOSURE

Not applicable.

ITEM 9A. CONTROLS AND PROCEDURES

(a) Disclosure Controls and Procedures. Under the supervision and with the participation of  our
management, including our principal executive officer and principal financial officer, we conducted an
evaluation of our disclosure controls and procedures,  as such term is defined under Rule  13a-15(e) or
15d-15(e) promulgated under the Securities  Exchange Act of 1934, as  amended (the ‘‘Exchange Act’’).
Based on this evaluation, our principal executive officer and  our principal financial officer concluded
that our disclosure controls and procedures were effective as of  the end of the  period covered by this
report.

(b) Management’s Annual Report on  Internal Control Over Financial Reporting. Our management

prepared and is responsible for the consolidated financial statements and all related  financial
information contained in this report.  This  responsibility includes  establishing and maintaining adequate
internal control over financial reporting as  defined  in Rule 13a-15(f) or 15d-15(f) under the Exchange
Act. Our internal control over financial reporting is designed to provide  reasonable assurance  regarding
the reliability of financial reporting and the  preparation of financial statements  for external  purposes in
accordance with United States generally accepted accounting principles.

1
0
-
K

To comply with the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, management

designed and implemented a structured  and comprehensive  assessment process to evaluate the
effectiveness of its internal control over  financial reporting.  Such assessment was based on criteria
established  in Internal Control—Integrated Framework (2013 Framework) issued by the Committee of
Sponsoring Organizations of the Treadway Commission. Because of its inherent  limitations, a  system of
internal control over financial reporting can provide only reasonable assurance and  may not prevent or
detect misstatements. Management regularly monitors our  internal control over financial reporting, and
actions are taken to correct any deficiencies as they  are identified. Based  on its assessment,
management has concluded that our internal  control over financial reporting is effective as of
January 30, 2015.

Ernst & Young LLP, the independent registered public accounting  firm that  audited our

consolidated financial statements, has  issued an attestation report  on management’s  assessment of our
internal control over financial reporting. Such attestation report is  contained below.

89

K
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(c) Attestation Report of Independent Registered Public Accounting Firm.

Report of Independent Registered Public Accounting Firm

The Board of Directors and Shareholders  of
Dollar General Corporation

We  have audited Dollar General Corporation and subsidiaries’ internal  control  over financial

reporting as of January 30, 2015, based  on  criteria established  in Internal  Control—Integrated
Framework issued by the Committee of  Sponsoring  Organizations of the Treadway Commission
(2013 framework)  (the COSO criteria).  Dollar General Corporation and subsidiaries’ management is
responsible for maintaining effective internal control over financial  reporting,  and for its assessment  of
the effectiveness of internal control over  financial reporting included  in the accompanying
Management’s Annual Report on Internal Control Over Financial  Reporting. Our responsibility is to
express an opinion on the company’s  internal control over financial reporting based on  our audit.

We  conducted our audit in accordance with the standards of  the Public Company Accounting
Oversight Board (United States). Those  standards require that we  plan and perform the audit to obtain
reasonable assurance about whether  effective  internal control over financial reporting was maintained
in all material respects. Our audit included  obtaining an understanding  of internal control  over
financial reporting, assessing the risk that a  material weakness exists, testing and evaluating the design
and operating effectiveness of internal control based  on the assessed risk, and performing such other
procedures as we considered necessary in  the circumstances. We believe that our audit provides a
reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed to provide  reasonable

assurance regarding the reliability of  financial  reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted accounting  principles. A company’s internal
control over financial reporting includes those policies and procedures that (1)  pertain to the
maintenance of records that, in reasonable  detail, accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of financial statements in  accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made  only
in accordance with authorizations of management and directors of the company; and  (3) provide
reasonable assurance regarding prevention  or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over  financial  reporting may not prevent or

detect misstatements. Also, projections  of any evaluation  of  effectiveness to future periods are  subject
to the risk that controls may become inadequate  because of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

In our opinion, Dollar General Corporation  and  subsidiaries  maintained, in all material respects,
effective internal control over financial reporting as of January 30, 2015, based on  the COSO criteria.

We  also have audited, in accordance  with the standards of  the Public Company Accounting
Oversight Board (United States), the  consolidated balance sheets of Dollar General Corporation and
subsidiaries as of January 30, 2015 and  January 31,  2014, and  the related  consolidated statements of
income, comprehensive income, shareholders’ equity, and cash  flows for each  of  the three years in  the
period ended January 30, 2015 of Dollar General Corporation and  subsidiaries  and our report  dated
March 20, 2015 expressed an unqualified  opinion thereon.

Nashville,  Tennessee
March 20, 2015

/s/ Ernst & Young LLP

90

(d) Changes in Internal Control Over  Financial  Reporting. There have been no changes during the
quarter ended January 30, 2015 in our internal control  over  financial reporting (as defined in  Exchange
Act Rule 13a-15(f)) that have materially affected, or  are reasonably likely to materially affect, our
internal control over financial reporting.

ITEM 9B. OTHER INFORMATION

None.

1
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K

91

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE  GOVERNANCE

(a)

Information Regarding Directors and Executive Officers. The information required by this

Item 10 regarding our directors and director nominees is  contained under  the captions ‘‘Who  are the
nominees this year,’’ ‘‘What are the backgrounds of this year’s nominees,’’ ‘‘Are there any familial
relationships between any of the nominees,’’ ‘‘How  are directors identified and nominated,’’ and ‘‘What
particular experience, qualifications, attributes or skills led the Board  of Directors  to  conclude that
each  nominee should serve as a director  of Dollar General,’’ all under the heading ‘‘Proposal 1:
Election of Directors’’ in our definitive  Proxy Statement to be filed for our Annual Meeting  of
Shareholders to be held on May 27, 2015 (the ‘‘2015 Proxy Statement’’), which  information under such
captions is incorporated herein by reference. Information required by this Item 10  regarding our
executive officers is contained in Part  I of  this Form 10-K under the caption ‘‘Executive Officers of the
Registrant,’’ which information under such caption is incorporated herein by reference.

K
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1

(b) Compliance with Section 16(a) of the  Exchange  Act.

Information required by this Item 10

regarding compliance with Section 16(a) of  the Exchange Act  is contained under the caption
‘‘Section 16(a) Beneficial Ownership  Reporting Compliance’’ in the 2015 Proxy Statement, which
information under such caption is incorporated herein  by  reference.

(c) Code of Business Conduct and Ethics. We have adopted a Code of Business Conduct and
Ethics that applies to all of our employees, officers and Board members. This Code is posted on  the
Investor Information section of our Internet website at www.dollargeneral.com. If  we choose to no
longer post such Code, we will provide  a  free copy to any person upon written request to Dollar
General Corporation, c/o Investor Relations  Department,  100 Mission Ridge, Goodlettsville, TN  37072.
We  intend to provide any required disclosure of an amendment to or waiver  from the Code of Business
Conduct and Ethics that applies to our principal executive  officer,  principal financial  officer, principal
accounting officer or controller, or persons performing  similar functions, on our Internet website
located at www.dollargeneral.com promptly following the amendment or waiver. We may  elect  to
disclose any such amendment or waiver in  a report on Form 8-K filed with  the SEC either  in addition
to or in lieu of the website disclosure. The information contained on or connected to our Internet
website is not incorporated by reference into this Form  10-K and  should not  be  considered part of this
or any other report that we file with or  furnish  to  the SEC.

(d) Procedures for Shareholders to Nominate Directors. There have been no material changes to

the procedures by which security holders may recommend  nominees to the registrant’s Board of
Directors.

(e) Audit Committee Information.

Information required by this Item 10 regarding our audit
committee and our audit committee financial experts  is contained under the captions ‘‘Corporate
Governance—Does the Board have standing Audit,  Compensation and Nominating Committees’’ and
‘‘—Does Dollar General have an audit  committee financial  expert  serving  on its Audit Committee’’ in
the 2015 Proxy Statement, which information  under such captions is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this Item  11 regarding  director and executive officer compensation,
the Compensation Committee Report, the  risks  arising  from our compensation policies and  practices
for employees, and compensation committee  interlocks  and insider participation is contained  under the
captions ‘‘Director Compensation’’ and  ‘‘Executive  Compensation’’  in the 2015  Proxy Statement, which
information under such captions is incorporated  herein  by reference.

92

ITEM 12. SECURITY OWNERSHIP  OF CERTAIN  BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

(a) Equity Compensation Plan Information. The following table sets forth information about
securities authorized for issuance under our  compensation  plans (including  individual compensation
arrangements) as of January 30, 2015:

Plan category

Number of securities
to be issued upon
exercise of
outstanding  options,
warrants and rights
(a)

Weighted-average
exercise price of
outstanding  options,
warrants and rights
(b)

Number  of
securities  remaining
available for future
issuance  under
equity  compensation
plans (excluding
securities  reflected
in column  (a))
(c)

Equity compensation plans approved by

security holders(1) . . . . . . . . . . . . . . . . . . .

3,873,280

Equity compensation plans not approved by

security holders . . . . . . . . . . . . . . . . . . . . .

—

Total(1) . . . . . . . . . . . . . . . . . . . . . . . . . .

3,873,280

$44.22

—

$44.22

19,025,398

—

19,025,398

1
0
-
K

(1) Column (a) consists of shares of common stock issuable upon  exercise of outstanding options and
upon vesting and payment of share units under  the Amended  and Restated 2007 Stock Incentive
Plan. Share units are settled for shares of common stock on  a  one-for-one basis and have no
exercise price. Accordingly, those units have been excluded for purposes of  computing  the
weighted-average exercise price in column (b). Column (c) consists of shares reserved for issuance
pursuant to the Amended and Restated 2007 Stock Incentive Plan, whether in  the form of stock,
restricted stock, share units, or other share-based awards  or upon  the exercise of an option or
right.

(b) Other Information. The information required by this Item 12 regarding security ownership of
certain beneficial owners and our management is  contained  under  the caption  ‘‘Security Ownership’’  in
the 2015 Proxy Statement, which information  under such caption  is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS  AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE

The information required by this Item  13 regarding  certain relationships and related transactions is
contained under the caption ‘‘Transactions with Management and Others’’ in the 2015 Proxy Statement,
which  information under such caption  is  incorporated herein by reference.

The information required by this Item  13 regarding  director independence is contained under the

caption ‘‘Director Independence’’ in  the  2015  Proxy Statement,  which information under  such caption is
incorporated herein by reference.

ITEM 14. PRINCIPAL ACCOUNTING FEES  AND SERVICES

The information required by this Item  14 regarding  fees  we paid to our  principal accountant and
the pre-approval policies and procedures  established  by the  Audit Committee of our Board of Directors
is contained under the caption ‘‘Fees Paid  to  Auditors’’ in  the 2015 Proxy  Statement, which  information
under such caption is incorporated herein  by  reference.

93

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) Report of Independent Registered Public  Accounting Firm

PART IV

Consolidated  Balance  Sheets
Consolidated Statements of Income
Consolidated Statements of Comprehensive Income
Consolidated Statements of Shareholders’ Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

(b) All schedules for which provision  is made in the applicable accounting  regulations of the  SEC
are not required under the related instructions, are inapplicable or  the  information is included
in the Consolidated Financial Statements and, therefore, have been  omitted.

(c) Exhibits: See Exhibit Index immediately following the signature  pages hereto,  which Exhibit

Index is incorporated by reference as if fully set forth  herein.

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94

Pursuant to the requirements of Section 13  or 15(d) of the Securities Exchange Act  of 1934, the

registrant has duly caused this report to be signed on its  behalf  by the undersigned,  thereunto duly
authorized.

SIGNATURES

DOLLAR GENERAL CORPORATION

Date: March 20, 2015

By:

/s/ RICHARD W. DREILING

Richard W. Dreiling,
Chairman and Chief Executive Officer

We, the undersigned directors and officers of the registrant, hereby severally constitute Richard W.
Dreiling and David M. Tehle, and each  of  them singly,  our true and lawful  attorneys  with full power to
them and each of them to sign for us, and in  our  names in the capacities indicated below, any  and all
amendments to this Annual Report on Form  10-K filed with the Securities and Exchange Commission.

Pursuant to the requirements of the Securities Exchange  Act of 1934,  this report has been signed

below by the following persons on behalf of the registrant and in the capacities  and on the dates
indicated.

1
0
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K

Name

Title

Date

/s/ RICHARD W. DREILING

RICHARD W. DREILING

Chairman & Chief Executive Officer
(Principal Executive Officer)

March 20, 2015

/s/ DAVID M. TEHLE

DAVID M. TEHLE

Executive Vice President & Chief
Financial Officer (Principal Financial  and March 20,  2015
Accounting Officer)

/s/ WARREN F. BRYANT

WARREN F. BRYANT

/s/ MICHAEL M. CALBERT

MICHAEL M. CALBERT

/s/ SANDRA B. COCHRAN

SANDRA B. COCHRAN

/s/ PATRICIA FILI-KRUSHEL

PATRICIA FILI-KRUSHEL

Director

Director

Director

Director

95

March 20,  2015

March 20,  2015

March 20,  2015

March 20,  2015

Name

Title

Date

/s/ PAULA A. PRICE

PAULA A. PRICE

/s/ WILLIAM C. RHODES, III

WILLIAM C. RHODES, III

/s/ DAVID B. RICKARD

DAVID B. RICKARD

Director

Director

Director

K
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0
1

March 20,  2015

March 20,  2015

March 20,  2015

96

EXHIBIT  INDEX

3.1 Amended and Restated Charter of Dollar General Corporation (complete copy as amended

for SEC filing purposes only) (incorporated by reference  to  Exhibit  3.1 to Dollar General
Corporation’s Quarterly Report on Form 10-Q for the quarter  ended May  3, 2013, filed
with the SEC on June 4, 2013 (file no. 001-11421))

3.2 Amended and Restated Bylaws of Dollar General  Corporation (incorporated by reference
to Exhibit 3.2 to Dollar General Corporation’s Current Report  on  Form  8-K dated
November 18, 2009, filed with the SEC on  November 18,  2009  (file  no.  001-11421))

4.1 Form of Stock Certificate for Common Stock (incorporated by reference to Exhibit 4.1 to
Dollar General Corporation’s Registration Statement on Form S-1 (file no.  333-161464))

4.2 Form of 4.125% Senior Notes due 2017 (included in  Exhibit  4.4)

4.3

Indenture, dated as of July 12, 2012,  between Dollar General Corporation,  as issuer, and
U.S. Bank National Association, as trustee (incorporated by reference  to  Exhibit  4.1 to
Dollar General Corporation’s Current Report  on Form 8-K dated  July  12, 2012, filed with
the SEC on July 17, 2012 (file no. 001-11421))

1
0
-
K

4.4 First Supplemental Indenture, dated as of July 12,  2012,  among Dollar General

Corporation, as issuer, the subsidiary guarantors named  therein, and U.S. Bank  National
Association, as trustee (incorporated by reference to Exhibit 4.2  to  Dollar General
Corporation’s Current Report on Form 8-K dated  July 12,  2012, filed  with the  SEC on
July 17, 2012 (file no. 001-11421))

4.5 Third Supplemental Indenture, dated as of  April 11, 2013, between Dollar General

Corporation, as issuer, and U.S. Bank  National Association, as  trustee (incorporated by
reference to Exhibit 4.1 to Dollar General Corporation’s  Current  Report on Form 8-K
dated April 8, 2013 and filed with the SEC  on April 11, 2013  (file  no. 001-11421))

4.6 Fourth Supplemental Indenture, dated as  of April 11, 2013, between Dollar General

Corporation, as issuer, and U.S. Bank  National Association, as  trustee (incorporated by
reference to Exhibit 4.2 to Dollar General Corporation’s  Current  Report on Form 8-K
dated April 8, 2013 and filed with the SEC  on April 11, 2013  (file  no. 001-11421))

4.7 Credit Agreement, dated as of  April 11, 2013,  among  Dollar  General  Corporation, as

borrower, Citibank, N.A., as administrative  agent, and the other credit  parties and lenders
party thereto (incorporated by reference  to  Exhibit  4.3 to Dollar  General Corporation’s
Current Report on Form 8-K dated April 8, 2013  and filed with  the SEC on April 11, 2013
(file no. 001-11421))

10.1 Amended and Restated 2007 Stock  Incentive Plan for Key Employees of Dollar  General
Corporation and its Affiliates (effective June 1,  2012) (incorporated by  reference to
Appendix A to Dollar General Corporation’s  Definitive  Proxy  Statement  filed with the SEC
on April 5, 2012 (file no. 001-11421))*

10.2 Form of Stock Option Agreement between Dollar  General Corporation and  certain  officers
of Dollar General Corporation granting stock options pursuant to the 2007  Stock Incentive
Plan (incorporated by reference to Exhibit 10.2  to  Dollar General Corporation’s
Registration Statement on Form S-4 (file no. 333-148320))*

97

K
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0
1

10.3 Form of Stock Option Award Agreement (approved May 24, 2011) for awards made prior
to December 2014 to certain newly hired and promoted employees of Dollar General
Corporation pursuant to the Amended and Restated 2007  Stock Incentive Plan
(incorporated by reference to Exhibit 10.2 to Dollar General Corporation’s Quarterly
Report on Form 10-Q for the fiscal quarter ended  April 29,  2011, filed  with the SEC on
June 1, 2011 (file no. 001-11421))*

10.4 Form of Stock Option Award Agreement (approved March  20, 2012) for  annual awards

beginning March 20, 2012 and prior to March 2015 to certain employees of  Dollar  General
Corporation pursuant to the Amended and Restated 2007  Stock Incentive Plan
(incorporated by reference to Exhibit 10.1 to Dollar General Corporation’s Current  Report
on Form 8-K dated March 20, 2012, filed with  the SEC on March 26, 2012 (file
no. 001-11421))*

10.5 Form of Stock Option Award Agreement (approved August 26, 2014) for annual awards

beginning March 2015 to certain employees of Dollar  General  Corporation pursuant  to  the
Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to
Exhibit 10.2 to Dollar General Corporation’s Quarterly  Report on Form 10-Q for  the fiscal
quarter ended October 31, 2014, filed with the SEC on December  4, 2014  (file
no. 001-11421))*

10.6 Form of Stock Option Award Agreement (approved August 26, 2014) for awards beginning
December 2014 to certain newly hired and promoted employees of Dollar General
Corporation pursuant to the Amended and Restated 2007  Stock Incentive Plan
(incorporated by reference to Exhibit 10.3 to Dollar General Corporation’s Quarterly
Report on Form 10-Q for the fiscal quarter ended  October 31, 2014, filed with the  SEC on
December 4, 2014 (file no. 001-11421))*

10.7 Form of Performance Share Unit Award Agreement (approved March 20, 2012) for annual
awards prior to March 2014 to certain employees of Dollar General Corporation pursuant
to the Amended and Restated 2007 Stock Incentive  Plan (incorporated by reference to
Exhibit 10.2 to Dollar General Corporation’s Current Report  on  Form  8-K dated March 20,
2012, filed with the SEC on March 26, 2012 (file no. 001-11421))*

10.8 Form of Performance Share Unit Award Agreement (approved March 18, 2014) for annual
awards beginning March 2014 and prior to March 2015  to  certain employees of  Dollar
General Corporation pursuant to the  Amended  and Restated  2007 Stock Incentive Plan
(incorporated by reference to Exhibit 10.3 to Dollar General Corporation’s Quarterly
Report on Form 10-Q for the fiscal quarter ended  May  2, 2014, filed with  the SEC on
June 3, 2014 (file no. 001-11421))*

10.9 Form of Performance Share Unit Award Agreement (approved August 26, 2014) for  annual
awards beginning March 2015 to certain employees of  Dollar General Corporation pursuant
to the Amended and Restated 2007 Stock Incentive  Plan (incorporated by reference to
Exhibit 10.4 to Dollar General Corporation’s Quarterly  Report on Form 10-Q for  the fiscal
quarter ended October 31, 2014, filed with the SEC on December  4, 2014  (file
no. 001-11421))*

10.10 Form of Restricted Stock Unit Award Agreement (approved March 20,  2012)  for annual

awards made prior to March 2015 to certain employees of Dollar General Corporation
pursuant to the Amended and Restated 2007 Stock Incentive Plan (incorporated by
reference to Exhibit 10.3 to Dollar General Corporation’s  Current  Report on Form 8-K
dated March 20, 2012, filed with the SEC on March 26, 2012  (file  no. 001-11421))*

98

10.11 Restricted Stock Award Agreement,  dated March  20, 2012, between Dollar  General

Corporation and Richard W. Dreiling (incorporated by reference  to  Exhibit 10.4 to Dollar
General Corporation’s Current Report  on Form 8-K dated March 20, 2012, filed with the
SEC on March 26, 2012 (file no. 001-11421))*

10.12 Waiver of Certain Limitations Set Forth  in Option Agreements Pertaining  to  Options

Previously Granted under the Amended and Restated 2007 Stock Incentive Plan, effective
August  26, 2010 (incorporated by reference to Exhibit 10.3 to Dollar General Corporation’s
Quarterly Report on Form 10-Q for the fiscal quarter ended  July  30, 2010, filed with the
SEC on August 31, 2010 (file no. 001-11421))*

10.13 Waiver of Transfer Restrictions dated  February 1,  2013 (incorporated by reference  to

Exhibit 99 to Dollar General Corporation’s Current Report  on  Form  8-K dated February 1,
2013, filed with the SEC on February  5, 2013  (file  no. 001-11421))*

10.14 Form of Management Stockholder’s  Agreement  among Dollar  General Corporation, Buck
Holdings, L.P. and  certain officers of Dollar General Corporation (incorporated by
reference to Exhibit 10.4 to Dollar General Corporation’s  Registration Statement  on
Form S-4 (file no. 333-148320))*

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K

10.15 Amendment to Management Stockholder’s Agreement  among  Dollar General  Corporation,

Buck Holdings, L.P. and key employees of  Dollar General Corporation  (July 2007 grant
group), effective November 18, 2009 (incorporated by reference to Exhibit 10.2 to Dollar
General Corporation’s Quarterly Report on Form 10-Q  for the  fiscal  quarter ended
October 30, 2009, filed with the SEC on  December  10, 2009 (file no. 001-11421))*

10.16 Amendment to Management Stockholder’s Agreement  among  Dollar General  Corporation,

Buck Holdings, L.P. and key employees of  Dollar General Corporation  (post-July 2007
grant group), effective November 18, 2009  (incorporated by  reference to Exhibit 10.3  to
Dollar General Corporation’s Quarterly Report  on Form 10-Q  for the  fiscal  quarter  ended
October 30, 2009, filed with the SEC on  December  10, 2009 (file no. 001-11421))*

10.17

Second Amendment to Management Stockholder’s Agreements, effective June 3, 2010
(incorporated by reference to Exhibit 10.4 to Dollar General Corporation’s Quarterly
Report on Form 10-Q for the fiscal quarter ended  April 30,  2010, filed  with the SEC on
June 8, 2010 (file no. 001-11421))*

10.18 Form of Restricted Stock Unit Award Agreement for awards  prior to May  24, 2011 to
non-employee directors of Dollar General Corporation pursuant to the Amended and
Restated 2007 Stock Incentive Plan (incorporated by reference  to  Exhibit 10.15 to Dollar
General Corporation’s Registration Statement  on Form S-1 (file no. 333-161464))

10.19 Form of Restricted Stock Unit Award Agreement (approved May  24, 2011) for  awards prior

to May 29, 2014 to non-employee directors of Dollar General Corporation  pursuant to the
Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to
Exhibit 10.3 to Dollar General Corporation’s Quarterly  Report on Form 10-Q for  the fiscal
quarter ended April 29, 2011, filed with the  SEC on  June  1, 2011 (file no. 001-11421))

10.20 Form of Restricted Stock Unit Award Agreement (approved May  28, 2014) for  awards

beginning May 29, 2014 and prior to February 2015 to non-employee  directors of Dollar
General Corporation pursuant to the  Amended  and Restated  2007 Stock Incentive Plan
(incorporated by reference to Exhibit 10.4 to Dollar General Corporation’s Quarterly
Report on Form 10-Q for the fiscal quarter ended  May  2, 2014, filed with  the SEC on
June 3, 2014 (file no. 001-11421))

99

K
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0
1

10.21 Form of Restricted Stock Unit Award Agreement (approved December  3, 2014) for  awards
beginning February 2015 to non-employee directors of Dollar General Corporation pursuant
to the Amended and Restated 2007 Stock Incentive  Plan (incorporated by reference to
Exhibit 10.7 to Dollar General Corporation’s Quarterly  Report on Form 10-Q for  the fiscal
quarter ended October 31, 2014, filed with the SEC on December  4, 2014  (file
no. 001-11421))

10.22 Form of Stock Option Award Agreement for awards to non-employee directors of Dollar

General Corporation pursuant to the  Amended  and Restated  2007 Stock Incentive Plan
(incorporated by reference to Exhibit 10.16 to Dollar General Corporation’s Registration
Statement on Form S-1 (file no. 333-161464))

10.23 Dollar General Corporation CDP/SERP Plan (as amended and  restated effective

December 31, 2007) (incorporated by  reference to Exhibit  10.10 to Dollar General
Corporation’s Registration Statement  on Form S-4 (file no. 333-148320))*

10.24 First Amendment to the Dollar General Corporation  CDP/SERP  Plan  (as  amended and

restated effective December 31, 2007) (incorporated by reference to Exhibit 10.11  to  Dollar
General Corporation’s Registration Statement  on Form S-4 (file no. 333-148320))*

10.25

Second Amendment to the Dollar General Corporation CDP/SERP  Plan (as amended and
restated effective December 31, 2007), dated as  of June 3, 2008  (incorporated  by  reference
to Exhibit 10.6 to Dollar General Corporation’s Quarterly  Report on Form 10-Q for  the
quarter ended August 1, 2008, filed with the  SEC on  September 3, 2008 (file
no. 001-11421))*

10.26 Dollar General Corporation Non-Employee Director Deferred Compensation  Plan

(approved December 3, 2014) (incorporated by reference to Exhibit 10.6 to Dollar General
Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter ended October  31,
2014, filed with the SEC on December 4, 2014 (file no. 001-11421))

10.27 Amended and Restated Dollar General Corporation  Annual Incentive Plan  (effective
June 1, 2012) (incorporated by reference  to  Appendix B to the  Dollar  General
Corporation’s Definitive Proxy Statement filed with the  SEC on  April 5,  2012 (file
no. 001-11421))*

10.28 Dollar General Corporation 2014 Teamshare Bonus  Program  for Named  Executive Officers
(incorporated by reference to Exhibit 10.1 to Dollar General Corporation’s Quarterly
Report on Form 10-Q for the fiscal quarter ended  May  2, 2014, filed with  the SEC on
June 3, 2014 (file no. 001-11421))*

10.29

Summary of Dollar General Corporation Life Insurance Program as Applicable to
Executive Officers (incorporated by reference to Exhibit 10.19 to Dollar General
Corporation’s Annual Report on Form 10-K for the  fiscal  year  ended February 2, 2007,
filed with the SEC on March 29, 2007) (file no. 001-11421))*

10.30 Dollar General Corporation Domestic Relocation Policy for Officers (effective prior to
March 18, 2014) (incorporated by reference to Exhibit 10.21  to  Dollar  General
Corporation’s Annual Report on Form 10-K for the  fiscal  year  ended January 28,  2011,
filed with the SEC on March 22, 2011 (file no. 001-11421))*

10.31 Dollar General Corporation Executive Relocation Policy  (effective  March 18, 2014)

(incorporated by reference to Exhibit 10.2 to Dollar General Corporation’s Quarterly
Report on Form 10-Q for the fiscal quarter ended  May  2, 2014, filed with  the SEC on
June 3, 2014 (file no. 001-11421))*

100

10.32 Dollar General Corporation Executive Relocation Policy,  as amended (effective  July 16,

2014)  (incorporated by reference to Exhibit 10.1 to Dollar General Corporation’s Quarterly
Report on Form 10-Q for the fiscal quarter ended  August 1, 2014,  filed with  the SEC on
August  28, 2014 (file no. 001-11421))*

10.33

Summary of Non-Employee Director  Compensation  effective January 31,  2015
(incorporated by reference to Exhibit 10.1 to Dollar General Corporation’s Quarterly
Report on Form 10-Q for the fiscal quarter ended  October 31, 2014, filed with the  SEC on
December 4, 2014 (file no. 001-11421))

10.34 Amended and Restated Employment  Agreement,  effective  April  23, 2010, between Dollar

General Corporation and Richard W. Dreiling (incorporated  by reference  to  Exhibit  99.1 to
Dollar General Corporation’s Current Report  on Form 8-K dated  April 23,  2010, filed  with
the SEC on April 27, 2010 (file no. 001-11421))*

10.35 Amendment to Employment Agreement, effective  March 18,  2014, between Dollar General
Corporation and Richard W. Dreiling (incorporated by reference  to  Exhibit 10.26 to Dollar
General Corporation’s Annual Report  on Form 10-K  for the fiscal year ended January  31,
2014, filed with the SEC on March 20, 2014 (file no. 001-11421))*

1
0
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10.36 Limited Waiver of Certain Tax and Tax Gross-Up  Rights, effective January 1,  2013, by

Richard W. Dreiling (incorporated by  reference to Exhibit  10.26 to Dollar General
Corporation’s Annual Report on Form 10-K for the  fiscal  year  ended February 1, 2013,
filed with the SEC on March 25, 2013 (file no. 001-11421))*

10.37

10.38

Stock Option Agreement, dated as of  January 21, 2008, between Dollar General
Corporation and Richard W. Dreiling (incorporated by reference  to  Exhibit 10.29 to Dollar
General Corporation’s Registration Statement  on Form S-4 (file no. 333-148320))*

Stock Option Agreement, dated April 23, 2010,  between Dollar General  Corporation and
Richard W. Dreiling (incorporated by  reference to Exhibit  99.2 to Dollar General
Corporation’s Current Report on Form 8-K dated  April 23,  2010, filed  with the  SEC on
April 27, 2010 (file no. 001-11421))*

10.39 Management Stockholder’s Agreement, dated as  of January  21, 2008, among Dollar
General Corporation, Buck Holdings,  L.P. and Richard W. Dreiling  (incorporated  by
reference to Exhibit 10.30 to Dollar General Corporation’s Registration Statement  on
Form S-4 (file no. 333-148320))*

10.40 Employment Agreement, effective April 1,  2012, between Dollar General Corporation  and
David M. Tehle (incorporated by reference  to  Exhibit 99.1 to Dollar General Corporation’s
Current Report on Form 8-K dated April 16, 2012,  filed with the SEC  on April  19, 2012
(file no. 001-11421))*

10.41 Amendment to Employment Agreement, effective  March 18,  2014, between Dollar General

Corporation and David M. Tehle (incorporated by reference to Exhibit 10.32 to Dollar
General Corporation’s Annual Report  on Form 10-K  for the fiscal year ended January  31,
2014, filed with the SEC on March 20, 2014 (file no. 001-11421))*

10.42 Employment Agreement, effective December 1,  2011, between Dollar General Corporation

and Todd J. Vasos (incorporated by reference to Exhibit 10.2  to  Dollar General
Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter ended October  28,
2011, filed with the SEC on December 5, 2011 (file no. 001-11421))*

101

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1

10.43 Amendment to Employment Agreement, effective  March 18,  2014, between Dollar General
Corporation and Todd J. Vasos (incorporated by reference  to  Exhibit  10.34 to Dollar
General Corporation’s Annual Report  on Form 10-K  for the fiscal year ended January  31,
2014, filed with the SEC on March 20, 2014 (file no. 001-11421))*

10.44 Amendment to Employment Agreement, dated December 4,  2013 and effective as of

November 4, 2013, between Dollar General Corporation and Todd J.  Vasos (incorporated
by reference to Exhibit 10.1 to Dollar General Corporation’s  Current  Report on
Form 8-K/A dated November 4, 2013, filed with the SEC  on December 6, 2013  (file
no. 001-11421))*

10.45 Management Stockholder’s Agreement, dated December 19,  2008, among Dollar General
Corporation, Buck Holdings, L.P., and Todd J. Vasos (incorporated by reference to
Exhibit 10.37 to Dollar General Corporation’s Annual Report on  Form  10-K for  the fiscal
year ended January 30, 2009, filed with the SEC on March 24, 2009  (file  no. 001-11421))*

10.46 Employment Agreement, effective November 1, 2013,  between Dollar General Corporation

and David W. D’Arezzo (incorporated by reference  to  Exhibit  10.37 to Dollar General
Corporation’s Annual Report on Form 10-K for the  fiscal  year  ended January 31,  2014,
filed with the SEC on March 20, 2014 (file no. 001-11421))*

10.47 Employment Agreement, effective March 24, 2013,  between Dollar General Corporation

and John W. Flanigan (incorporated by reference to Exhibit 10.2 to Dollar  General
Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter ended May 3, 2013,
filed with the SEC on June 4, 2013 (file no.  001-11421))*

10.48 Amendment to Employment Agreement, effective  March 18,  2014, between Dollar General

Corporation and John W. Flanigan (incorporated by reference to Exhibit 10.39 to Dollar
General Corporation’s Annual Report  on Form 10-K  for the fiscal year ended January  31,
2014, filed with the SEC on March 20, 2014 (file no. 001-11421))*

10.49

10.50

10.51

Stock Option Agreement, dated as of  August 28, 2008, between Dollar  General Corporation
and John W. Flanigan (incorporated by reference to Exhibit 10.34 to Dollar General
Corporation’s Annual Report on Form 10-K for the  fiscal  year  ended January 28,  2011,
filed with the SEC on March 22, 2011 (file no. 001-11421))*

Stock Option Agreement, dated as of  May 28,  2009, between Dollar General Corporation
and John W. Flanigan (incorporated by reference to Exhibit 10.35 to Dollar General
Corporation’s Annual Report on Form 10-K for the  fiscal  year  ended January 28,  2011,
filed with the SEC on March 22, 2011 (file no. 001-11421))*

Stock Option Agreement, dated as of  March  24, 2010, between Dollar General Corporation
and John W. Flanigan (incorporated by reference to Exhibit 10.36 to Dollar General
Corporation’s Annual Report on Form 10-K for the  fiscal  year  ended January 28,  2011,
filed with the SEC on March 22, 2011 (file no. 001-11421))*

10.52 Management Stockholder’s Agreement, dated as  of August 28, 2008, between Dollar

General Corporation, Buck Holdings,  L.P., and John W. Flanigan (incorporated by reference
to Exhibit 10.38 to Dollar General Corporation’s Annual Report on  Form 10-K for the
fiscal year ended January 28, 2011, filed with the  SEC on  March 22,  2011 (file
no. 001-11421))*

10.53 Employment Agreement, effective March 24, 2013,  between Dollar General Corporation

and Robert D. Ravener (incorporated by reference  to  Exhibit  10.3 to Dollar General
Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter ended May 3, 2013,
filed with the SEC on June 4, 2013 (file no.  001-11421))*

102

10.54 Amendment to Employment Agreement, effective  March 18,  2014, between Dollar General

Corporation and Robert D. Ravener (incorporated by reference to Exhibit 10.45  to  Dollar
General Corporation’s Annual Report  on Form 10-K  for the fiscal year ended January  31,
2014, filed with the SEC on March 20, 2014 (file no. 001-11421))*

10.55

10.56

10.57

Stock Option Agreement, dated as of  August 28, 2008, between Dollar  General Corporation
and Robert D. Ravener (incorporated by reference  to  Exhibit  10.40 to Dollar General
Corporation’s Annual Report on Form 10-K for the  fiscal  year  ended January 28,  2011,
filed with the SEC on March 22, 2011 (file no. 001-11421))*

Stock Option Agreement, dated as of  December 19, 2008, between Dollar General
Corporation and Robert D. Ravener (incorporated by reference to Exhibit 10.41  to  Dollar
General Corporation’s Annual Report  on Form 10-K  for the fiscal year ended January  28,
2011, filed with the SEC on March 22, 2011 (file no. 001-11421))*

Stock Option Agreement, dated as of  March  24, 2010, between Dollar General Corporation
and Robert D. Ravener (incorporated by reference  to  Exhibit  10.42 to Dollar General
Corporation’s Annual Report on Form 10-K for the  fiscal  year  ended January 28,  2011,
filed with the SEC on March 22, 2011 (file no. 001-11421))*

1
0
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K

10.58 Management Stockholder’s Agreement, dated as  of August 28, 2008, among Dollar General

Corporation, Buck Holdings, L.P., and Robert D. Ravener (incorporated by  reference to
Exhibit 10.44 to Dollar General Corporation’s Annual Report on  Form  10-K for  the fiscal
year ended January 28, 2011, filed with the SEC on March 22, 2011  (file  no. 001-11421))*

10.59 Employment Agreement, effective March 19, 2012,  between Dollar General Corporation

and Gregory A. Sparks (incorporated  by reference to Exhibit 10.4  to  Dollar General
Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter ended May 4, 2012,
filed with the SEC on June 4, 2012 (file no.  001-11421))*

10.60 Employment Agreement, effective April 1,  2012, between Dollar General Corporation  and

Susan S. Lanigan (incorporated by reference to Exhibit 99.2 to Dollar General
Corporation’s Current Report on Form 8-K dated  April 16,  2012, filed  with the  SEC on
April 19, 2012 (file no. 001-11421))*

12 Calculation of Fixed Charge Ratio

21 List of Subsidiaries of Dollar General Corporation

23 Consent of Independent Registered Public Accounting  Firm

24 Powers of Attorney (included as  part  of  the signature  pages hereto)

31 Certifications of CEO and CFO under Exchange Act  Rule 13a-14(a)

32 Certifications of CEO and CFO under 18 U.S.C.  1350

101.INS XBRL Instance Document

101.SCH XBRL Taxonomy Extension Schema Document

101.CAL XBRL Taxonomy Extension  Calculation  Linkbase  Document

101.LAB XBRL Taxonomy Extension  Labels Linkbase  Document

101.PRE XBRL Taxonomy Extension Presentation Linkbase  Document

101.DEF XBRL Taxonomy Extension  Definition Linkbase Document

* Management Contract or Compensatory Plan

103

DIRECTORS

Richard W. Dreiling†
Chairman & Chief Executive Officer
Dollar General Corporation

Sandra B. Cochran (1)(3)†
President & Chief Executive Officer
Cracker Barrel Old Country Store, Inc. 

Warren F. Bryant (1)(2)*†
Retired Chairman, President &
Chief Executive Officer
Longs Drug Stores Corporation

Michael M. Calbert (4)†
Consultant & Retired Member
Kohlberg Kravis Roberts & Co.

Patricia D. Fili-Krushel (2)(3)†
Chairman
NBCUniversal News Group 

Paula A. Price (1)†
Senior Lecturer
Harvard Business School

William C. Rhodes, III (2)(3)*†
Chairman, President & 
Chief Executive Officer
AutoZone, Inc.

David B. Rickard (1)*†
Retired Executive Vice President, 
Chief Financial Officer & 
Chief Administrative Officer
CVS Health Corporation

(1) Audit Committee          (2) Compensation Committee         (3) Nominating & Governance Committee         (4) Lead Director        (*) Committee Chairman 

OFFICERS

Richard W. Dreiling†
Chairman & Chief Executive Officer

Todd J. Vasos†
Chief Operating Officer

Executive Vice Presidents

David W. D’Arezzo†
Chief Merchandising Officer 

John W. Flanigan†
Global Supply Chain

Senior Vice Presidents

Bart E. Bohlen
Store Operations

Ryan G. Boone
Chief Information Officer

Steven R. Deckard
Corporate Store Operations

Anita C. Elliott†
Controller

Robert D. Ravener†
Chief People Officer

Gregory A. Sparks†
Store Operations 

Rhonda M. Taylor†
General Counsel 

David M. Tehle†
Chief Financial Officer 

John W. Garratt 
Finance & Strategy

Lawrence J. Gatta
General Merchandise Manager
Consumables

James E. Kopp, Jr.
Global Strategic Sourcing

Daniel J. Nieser
Real Estate & Store Development

Steven G. Sunderland
Store Operations

Emily C. Taylor
General Merchandise Manager
Non-consumables

† Indicates person subject to the provisions of Section 16 of the Securities and Exchange Act of 1934.

CORPORATE INFORMATION

Transfer Agent
Wells Fargo Bank, N.A., Shareowner Services
PO Box 64854, St. Paul, MN 55164-0854
www.wellsfargo.com/shareownerservices

Inquiries regarding stock transfers, lost certificates or address 
changes should be directed to the transfer agent at the address or 
website noted above or by calling (800) 468-9716.

Direct Stock Purchase Plan
Wells Fargo Shareowner Services sponsors and administers a 
direct purchase plan for the shares of Dollar General Corporation. 
Information on the plan, a copy of the prospectus and enrollment 
forms are located at www.shareowneronline.com, or you may 
contact our transfer agent by calling (866) 927-3314 or at our 
transfer agent’s mailing address above.

Independent Registered Public Accounting Firm
Ernst & Young LLP, Nashville, Tennessee

Form 10-K; SEC Certifications
A copy of the Form 10-K filed by the Company with the 
Securities and Exchange Commission (the “SEC”) for the fiscal 
year ended January 30, 2015, which includes as exhibits the 
Chief Executive Officer and Chief Financial Officer Certifications 
required to be filed with the SEC pursuant to Section 302 of 
the Sarbanes-Oxley Act, is available on our website at www.
dollargeneral.com in the Investor Information section or on the 
SEC’s website. 

A printed copy of the Form 10-K, and a list of all its exhibits, will 
be supplied without charge to any shareholder upon written 
request. Exhibits to the Form 10-K are available for a reasonable 
fee. For a printed copy of the Form 10-K, please contact:

Dollar General Corporation, Investor Relations
100 Mission Ridge, Goodlettsville, Tennessee 37072
(615) 855-4000

NET SALES (IN BILLIONS)

$18.9

$17.5

$16.0

$14.8

$13.0

2010

2011

2012

2013

2014

SAME-STORE SALES GROWTH

6.0%

4.9%

4.7%

3.3%

2.8%

1,239

2010

2011

2012

2013

2014

ENDING STORE COUNT

11,789

11,132

10,506

9,937

9,372

Dollar General Corporation has been delivering 

more retail locations in the U.S. than any other 

2010

2011

2012

2013

2014

SALES PER SQUARE FOOT

$223

$220

$216

$213

$201

11,789

TOTAL STORES | TOTAL STATES: 40

as of January 30, 2015

122

45

179

20

90

14

26

308

18

26

83

37

341

639

516

419

414

188

319

435

102

24

7

32

134

202

409

87

76

370

609

343

472

384 626

670

629

432

703

STORES

DISTRIBUTION CENTER

ABOUT DOLLAR GENERAL

value to shoppers for over 75 years. Dollar General 

discount retailer. In addition to high quality private 

helps shoppers Save time. Save money. Every day!® 

brands, Dollar General sells products from America’s 

by offering products that are frequently used and 

most-trusted manufacturers such as Procter & Gamble, 

replenished, such as food, snacks, health and beauty 

PepsiCo, Coca-Cola, Nestle, General Mills, Unilever, 

aids, cleaning supplies, basic apparel, housewares 

Kimberly-Clark, Kellogg’s and Nabisco.

and seasonal items at low everyday prices in convenient 

neighborhood locations. With 11,789 stores in 40 

Learn more about Dollar General and shop online at: 

states as of January 30, 2015, Dollar General has 

www.dollargeneral.com

ANNUAL MEETING
Dollar General Corporation’s annual meeting of 
shareholders is scheduled for 9:00 a.m. Central 
Time on Wednesday May 27, 2015, at:

Goodlettsville City Hall Auditorium

105 South Main Street, Goodlettsville, TN  37072

Shareholders of record as of March 19, 2015 are 
entitled to vote at the meeting.

NYSE: DG
The common stock of Dollar General Corporation is 
traded on the New York Stock Exchange under the 
trading symbol “DG.” The number of shareholders of 
record as of March 19, 2015 was 1,922.

STOCK PERFORMANCE GRAPH
The graph below shows a comparison of Dollar 
General’s cumulative total shareholder return on 
common stock with the cumulative total returns of 
the S&P 500 index and the S&P Retailing index. The 
graph tracks the performance of a $100 investment 
in Dollar General common stock and in each index 
(with the reinvestment of all dividends) from January 
29, 2010 to January 30, 2015.

COMPARISON OF               
CUMULATIVE TOTAL RETURN

$300

$250

$200

$150

$100

1/29/10

1/28/11

2/3/12

2/1/13

1/31/14

1/30/15

Dollar General Corporation

S&P 500 Index

S&P Retailing Index

1/29/10

1/28/11

2/3/12

2/1/13

1/31/14

1/30/15

Dollar General

$100

$120.90

$178.54

$197.02

$239.76

$285.48

S&P 500 Index

$100

$122.19

$127.34

$148.71

$180.70

$206.41

Cautionary Language Regarding Forward-Looking Statements: All forward-looking information in this report should be read with, and is 

qualified in its entirety by, the Cautionary Disclosure Regarding Forward-Looking Statements and the Risk Factors disclosures set forth in the 

Introduction and in Item 1A, respectively, of the Form 10-K included elsewhere in this report.

The information contained on or connected to our Internet websites is not incorporated by reference into this report and should not be considered 

part of this or any other report that we file with or furnish to the SEC.

2010

2011

2012

2013

2014

S&P Retailing Index

$100

$130.27

$152.96

$196.91

$248.81

$297.75

Fiscal 2011 includes 53 weeks, while all other years   
presented contain 52 weeks. Sales in the 2011 53rd 
week were $289 million.

The stock price performance included in this graph is not 
necessarily indicative of future stock price performance.

DOLLAR GENERAL

2014 Annual Report

2015 Proxy Statement

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100 Mission Ridge
Goodlettsville, Tennessee 37072

(615) 855-4000
www.dollargeneral.com