Quarterlytics / Consumer Defensive / Discount Stores / Vinci

Vinci

dg · NYSE Consumer Defensive
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Ticker dg
Exchange NYSE
Sector Consumer Defensive
Industry Discount Stores
Employees 10,000+
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FY2016 Annual Report · Vinci
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23

23
23
32

32
32

27

27
27

22
22
6

6
6
33

33
33

94
94

94

43
43

43

118
118

118

17
17
17

24
24
24

7
7
7

183
183
183

30
30
30

97
97
97

87
87
87

92

92
92

202

202
202

32

32
32

109

109
109

132

132
132

395

395
395

357

357
357

601

601
601

479
479

479

456
456

456

700
700

700

213
213

213

219
219

219

461
461

461

470
470

470

407
407

407

694
694

694

360
360

360

725
725

725

388
388

388

482
482

482

439
439

439

684
684

684

749
749

749

1,346
1,346

1,346

507
507

507

778
778

778

ABOUT DOLLAR GENERAL
ABOUT DOLLAR GENERAL
ABOUT DOLLAR GENERAL

frequently  used  and 

Dollar  General  Corporation  has  been  delivering  value 
to 
Dollar General Corporation has been delivering value to 
Dollar General Corporation has been delivering value to 
shoppers 
for  over  75  years.  Dollar  General  helps  shoppers 
shoppers for over 75 years. Dollar General helps shoppers 
shoppers for over 75 years. Dollar General helps shoppers 
Save 
time.  Save  money.  Every  day!®  by  offering  products 
Save time. Save money. Every day!® by offering products 
Save time. Save money. Every day!® by offering products 
that  are 
food, 
that are frequently used and replenished, such as food, 
that are frequently used and replenished, such as food, 
snacks,  health  and  beauty  aids,  cleaning  supplies,  clothing 
snacks, health and beauty aids, cleaning supplies, clothing 
snacks, health and beauty aids, cleaning supplies, clothing 
for 
low 
for  the  family,  housewares  and  seasonal  items  at  low 
for  the  family,  housewares  and  seasonal  items  at  low 
everyday 
locations. 
everyday  prices  in  convenient  neighborhood  locations. 
everyday  prices  in  convenient  neighborhood  locations. 
Dollar General operates 13,320 stores in 43 states as of 
Dollar  General  operates  13,320  stores  in  43  states  as 
Dollar  General  operates  13,320  stores  in  43  states  as 

family,  housewares  and  seasonal 

replenished,  such  as 

neighborhood 

convenient 

items  at 

prices 

the 

in 

February  3,  2017.  In  addition  to  high  quality  private  brands, 

of  February  3,  2017.  In  addition  to  high  quality  private 
of  February  3,  2017.  In  addition  to  high  quality  private 

brands,  Dollar  General  sells  products  from  America’s 
brands,  Dollar  General  sells  products  from  America’s 

from  America’s  most-trusted 

Dollar  General 

sells  products 

most-trusted brands such as Procter & Gamble, Kimberly- 
most-trusted brands such as Procter & Gamble, Kimberly- 

Procter  &  Gamble, 

Kimberly-Clark, 

brands 

such 

as 

Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, 
Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, 

General  Mills, 

Kellogg’s, 

Unilever, 

Nabisco, 

Hanes, 

PepsiCo and Coca-Cola.
PepsiCo and Coca-Cola.
PepsiCo and Coca-Cola.

Learn more about Dollar General and shop online at:

Learn more about Dollar General and shop online at:
Learn more about Dollar General and shop online at:
www.dollargeneral.com
www.dollargeneral.com
www.dollargeneral.com

22

NET SALES (IN BILLIONS)
NET SALES (IN BILLIONS)
NET SALES (IN BILLIONS)

$22.0
$22.0
$22.0

$20.4
$20.4
$20.4

$18.9
$18.9
$18.9

$17.5
$17.5
$17.5

$16.0
$16.0
$16.0

2012
2012
2012

2013
2013
2013

2014
2014
2014

2015
2015
2015

2016
2016
2016

ENDING STORE COUNT
ENDING STORE COUNT
ENDING STORE COUNT

13,320
13,320
13,320

12,483
12,483
12,483

11,789
11,789
11,789

11,132
11,132
11,132

10,506
10,506
10,506

ANNUAL MEETING
ANNUAL MEETING
ANNUAL MEETING
Dollar 
of 
General 
Dollar  General  Corporation’s  annual  meeting  of 
Dollar  General  Corporation’s  annual  meeting  of 

annual  meeting 

Corporation’s 

shareholders 
for  9  a.m.  Central  Time  on 
shareholders  is  scheduled  for  9  a.m.  Central  Time  on 
shareholders  is  scheduled  for  9  a.m.  Central  Time  on 

is  scheduled 

Wednesday, May 31, 2017, at:
Wednesday, May 31, 2017, at:
Wednesday, May 31, 2017, at:

Goodlettsville City Hall Auditorium
Goodlettsville City Hall Auditorium
Goodlettsville City Hall Auditorium
105 South Main Street, Goodlettsville, TN  37072
105 South Main Street, Goodlettsville, TN  37072
105 South Main Street, Goodlettsville, TN  37072

Shareholders  of  record  as  of  March  23,  2017  are  entitled 
Shareholders of record as of March 23, 2017 are entitled 
Shareholders of record as of March 23, 2017 are entitled 

to vote at the meeting.
to vote at the meeting.
to vote at the meeting.

NYSE: DG
NYSE: DG
NYSE: DG
The  common 
is 
The  common  stock  of  Dollar  General  Corporation  is 
The  common  stock  of  Dollar  General  Corporation  is 

stock  of  Dollar  General  Corporation 

traded  on 
the 
traded  on  the  New  York  Stock  Exchange  under  the 
traded  on  the  New  York  Stock  Exchange  under  the 

the  New  York  Stock  Exchange  under 

trading 
shareholders  of 
“DG.”  The  number  of 
trading  symbol  “DG.”  The  number  of  shareholders  of 
trading  symbol  “DG.”  The  number  of  shareholders  of 

symbol 

record as of March 23, 2017 was 2,145.
record as of March 23, 2017 was 2,145.
record as of March 23, 2017 was 2,145.

STOCK PERFORMANCE GRAPH
STOCK PERFORMANCE GRAPH
STOCK PERFORMANCE GRAPH
The  graph  below  compares  Dollar  General  Corporation’s 
The graph below compares Dollar General Corporation’s 
The graph below compares Dollar General Corporation’s 

cumulative 
return  on  common  stock 
cumulative total shareholder return on common stock 
cumulative total shareholder return on common stock 

total  shareholder 

with  the  cumulative  total  returns  of  the  S&P  500 
index 
with the cumulative total returns of the S&P 500 index 
with the cumulative total returns of the S&P 500 index 

and 
the 
and  the  S&P  Retailing  index.  The  graph  tracks  the 
and  the  S&P  Retailing  index.  The  graph  tracks  the 

the  S&P  Retailing 

index.  The  graph 

tracks 

2012
2012
2012

2013
2013
2013

2014
2014
2014

2015
2015
2015

2016
2016
2016

performance  of  a  $100 
in  our  common 
performance  of  a  $100  investment  in  our  common 
performance  of  a  $100  investment  in  our  common 

investment 

SAME-STORE SALES GROW TH
SAME-STORE SALES GROWTH
SAME-STORE SALES GROWTH

4.7%
4.7%
4.7%

3.3%
3.3%
3.3%

2.8%
2.8%
2.8%

2.8%
2.8%
2.8%

0.9%
0.9%
0.9%

2012
2012
2012

2013
2013
2013

2014
2014
2014

2015
2015
2015

2016
2016
2016

CUMULATIVE CASH FROM 
CUMULATIVE CASH FROM 
CUMULATIVE CASH FROM 
OPERATIONS (IN MILLIONS)
OPERATIONS (IN MILLIONS)
OPERATIONS (IN MILLIONS)

$6,787
$6,787
$6,787

$5,182
$5,182
$5,182

$3,790
$3,790
$3,790

$2,463
$2,463
$2,463

$1,219
$1,219
$1,219

stock  and 
(with  the  reinvestment  of  all 
stock  and  in  each  index  (with  the  reinvestment  of  all 
stock  and  in  each  index  (with  the  reinvestment  of  all 

in  each 

index 

dividends) from February 3, 2012 to February 3, 2017.
dividends) from February 3, 2012 to February 3, 2017.
dividends) from February 3, 2012 to February 3, 2017.

COMPARISON OF CUMULATIVE 
COMPARISON OF CUMULATIVE 
COMPARISON OF CUMULATIVE 
TOTAL RETURN
TOTAL RETURN
TOTAL RETURN

$300
$300
$300

$250
$250
$250

$200
$200
$200

$150
$150
$150

$100
$100
$100

2/3/12
2/3/12
2/3/12

2/1/13
2/1/13
2/1/13

1/31/14
1/31/14
1/31/14

1/30/15
1/30/15
1/30/15

1/29/16
1/29/16
1/29/16

2/3/17
2/3/17
2/3/17

Dollar General Corporation
Dollar General Corporation
Dollar General Corporation

S&P 500 Index
S&P 500 Index
S&P 500 Index

S&P Retailing Index
S&P Retailing Index
S&P Retailing Index

2/3/12
2/3/12
2/3/12

2/1/13
2/1/13
2/1/13

1/31/14
1/31/14
1/31/14

1/30/15
1/30/15
1/30/15

1/29/16
1/29/16
1/29/16

2/3/17
2/3/17
2/3/17

Dollar General
Dollar General
Dollar General

$100
$100
$100

$110.35
$110.35
$110.35

$134.29 $159.90
$134.29 $159.90
$134.29 $159.90

$181.13
$181.13
$181.13

$178.72
$178.72
$178.72

S&P 500 Index
S&P 500 Index
S&P 500 Index

$100
$100
$100

$116.78 $141.91
$116.78 $141.91
$116.78 $141.91

$162.09
$162.09
$162.09

$161.01
$161.01
$161.01

$193.28
$193.28
$193.28

S&P Retailing Index
S&P Retailing Index
S&P Retailing Index

$100
$100
$100

$129.41
$129.41
$129.41

$163.38
$163.38
$163.38

$196.45
$196.45
$196.45

$230.90
$230.90
$230.90

$273.54
$273.54
$273.54

The stock price performance included in this graph is not 
The stock price performance included in this graph is not 
The stock price performance included in this graph is not 
necessarily indicative of future stock price performance.
necessarily indicative of future stock price performance.
necessarily indicative of future stock price performance.

Cautionary Language Regarding Forward-Looking Statements: All forward-looking information in this report should be read with, and is 
Cautionary Language Regarding Forward-Looking Statements: All forward-looking information in this report should be read with, and is 
Cautionary Language Regarding Forward-Looking Statements: All forward-looking information in this report should be read with, and is 
qualified in its entirety by, the Cautionary Disclosure Regarding Forward-Looking Statements and the Risk Factors disclosures set forth in the 
qualified in its entirety by, the Cautionary Disclosure Regarding Forward-Looking Statements and the Risk Factors disclosures set forth in the 
qualified in its entirety by, the Cautionary Disclosure Regarding Forward-Looking Statements and the Risk Factors disclosures set forth in the 
Introduction and in Item 1A, respectively, of the Form 10-K included elsewhere in this report.
Introduction and in Item 1A, respectively, of the Form 10-K included elsewhere in this report.
Introduction and in Item 1A, respectively, of the Form 10-K included elsewhere in this report.

The information contained on or connected to our Internet websites is not incorporated by reference into this report and should not be considered 
The information contained on or connected to our Internet websites is not incorporated by reference into this report and should not be considered 
The information contained on or connected to our Internet websites is not incorporated by reference into this report and should not be considered 
part of this or any other report that we file with or furnish to the SEC.
part of this or any other report that we file with or furnish to the SEC.
part of this or any other report that we file with or furnish to the SEC.

2012
2012
2012

2013
2013
2013

2014
2014
2014

2015
2015
2015

2016
2016
2016

Fiscal 2016 includes 53 weeks, while all other
Fiscal 2016 includes 53 weeks, while all other
Fiscal 2016 includes 53 weeks, while all other
years presented contain 52 weeks. Sales in the 2016
years presented contain 52 weeks. Sales in the 2016
years presented contain 52 weeks. Sales in the 2016
53rd week were approximately $399 million.
53rd week were approximately $399 million.
53rd week were approximately $399 million.

TO OUR FELLOW SHAREHOLDERS, CUSTOMERS & EMPLOYEES

Throughout  our  78-year  history,  Dollar  General  has 
successfully adapted to change and grown our business by 
keeping it simple: focus on our customer, make shopping 
convenient  and  provide  everyday  low  prices.  2016  was 
another year where our focus on simplicity proved to be a 
source of strength. The retail business is changing rapidly, 
the competition is fierce and our customer continues to 
face tough economic challenges. I am very pleased with 
the way the Dollar General team adapted to change and 
managed through what proved to be a challenging retail 
and  macroeconomic  environment  in  2016  and  believe 
that Dollar General continues to be well positioned at the 
intersection of value and convenience. 

Success in retail is about consistently doing a lot of small 
things  well.  This  includes  the  everyday  basics  such  as 
having  the  right  product,  at  the  right  price  and  at  the 
right time in a convenient, friendly shopping environment. 
With  our  customers  at  the  center  of  everything  we  do, 
our associates strive to do the small things well every day. 
Our store teams served millions of customers resulting in 
approximately 1.9 billion transactions during 2016.

Highlights of 2016 Compared to 2015

•  Net sales increased by 7.9% to $22 billion.

• 

Same-store  sales  grew  0.9%,  marking  our  27th 
consecutive year of same-store sales growth.

•  We reported net income of $1.25 billion or $4.43 per 

diluted share.

•  Cash  flow  from  operations  was  $1.6  billion,  an 

increase of 15 percent.

•  We returned nearly $1.3 billion to our shareholders through 
the combination of share repurchases and dividends.

•  We  opened  900  new  stores  and  remodeled  or 

relocated an additional 906 locations.

Looking  ahead  to  2017,  we  are  making  significant 
investments totaling approximately $70 million, primarily 
in  compensation  and  training  for  our  store  managers 
given the critical role this position plays in our customer 
experience,  as  well  as  strategic  initiatives  to  strengthen 
our  position  for  the  long  term.  We  believe  these 
investments will improve our market share position over 
time and are positive steps to further support sustainable 
growth for our shareholders over the long term. 

Our  vision  for  the  future  of  Dollar  General  is  clear:  to 
strengthen  our  business  and  continue  on  a  path  of 
sustainable, profitable growth. We will continue to focus 
on our four key operating priorities: 

1.  Driving profitable sales growth: Our merchandising 
and marketing efforts are concentrated on delivering 
on  our  brand  promise  of  everyday  low  prices.  Our 
goal  is  to  grow  transactions  and  item  units,  which 
we believe are key to our market share performance. 
Over time, we believe we have ongoing opportunities 
for gross margin expansion through improvements in 
inventory  shrink  reduction,  global  sourcing,  private 
brands  penetration,  distribution  and  transportation 
efficiencies and non-consumable sales. 

2.  Capturing  growth  opportunities:  Our  real  estate 
model  is  the  foundation  to  driving  strong  returns. 
We  plan  to  open  1,000  new  stores  in  fiscal  2017, 
along  with  900  remodels  or  relocations.  While  the 
traditional  Dollar  General  store  remains  our  focus, 
we continue to be a store format innovator.

3.  Leveraging our position as a low-cost operator: We 
will remain disciplined with our defined processes to 
manage expense control.

4. 

significant 

investments 

Investing in our people as a competitive advantage: 
We  are  making 
in 
compensation  and  training  for  our  store  managers, 
who  play  a  critical  role  in  delivering  a  positive 
customer  experience  and  profitability.  We  believe 
the  return  on  this  investment  to  be  an  improved 
customer  experience,  higher  sales  and  lower  shrink 
as the result of our enhanced ability to attract, retain 
and grow the best talent for Dollar General.

Of  course,  strategy  cannot  be  successful  without  the 
appropriate  culture.  Our  culture  is  rooted  in  our  mission 
of Serving Others as we continue to grow and evolve our 
business. We want to make a real and lasting difference in 
the lives of the customers we serve and the communities 
we  call  home.  During  2016,  Dollar  General  and  our 
foundations donated more than $18.8 million to charitable 
causes with a primary focus on uplifting and empowering 
individuals of all ages through literacy and basic education. 
We  also  invited  our  customers  to  join  us  in  helping 
individuals in need through in-store cause campaigns for 
St. Jude Children’s Research Hospital, Autism Speaks and 
the American Red Cross.

In 2017, we plan to create approximately 10,000 new jobs 
as  the  result  of  our  1,000  planned  new  store  openings 
and  two  new  state-of-the-art  distribution  centers.  The 
creation of these new jobs will be a roughly nine percent 
overall  increase  to  our  workforce  and  marks  the  largest 
one-year employee increase in our history.

We believe our business model remains strong given our 
proven  ability  to  deliver  value,  convenience  and  service 
to our customers. We are investing in new store growth 
with  excellent  returns,  as  well  as  the  infrastructure  to 
support this growth, while striving to return cash to our 
shareholders and create long-term shareholder value. 

Thank you for your continued support and the confidence 
you have placed in Dollar General. 

Respectfully,

Todd J. Vasos
CHIEF EXECUTIVE OFFICER 
April 12, 2017

Proxy
Statement & 
Meeting Notice

8APR201014561687

Dollar General Corporation
100 Mission  Ridge
Goodlettsville, Tennessee  37072

Dear  Fellow Shareholder:

The 2017 Annual Meeting of Shareholders of Dollar General Corporation will be held on

Wednesday, May 31, 2017, at 9:00  a.m., Central Time,  at Goodlettsville  City Hall  Auditorium,
105 South Main Street, Goodlettsville, Tennessee. All  shareholders of record  at the close of business on
March 23, 2017 are invited to attend the annual  meeting. For security reasons, however,  to  gain
admission to the meeting you may be required to present  photo identification  and comply  with other
security measures.

At this year’s meeting, you will have an opportunity to vote  on the  matters described in our

accompanying Notice of Annual Meeting of Shareholders and  Proxy Statement. Our 2016 Annual
Report also accompanies this letter.

Your interest in Dollar General and your  vote are very  important  to  us. We encourage you to
read the Proxy Statement and vote your proxy  as soon as possible so your vote can be represented at
the annual meeting. You may vote your proxy via the Internet  or telephone, or if you  received a paper
copy  of the proxy materials by mail, you may vote by mail by  completing and returning a proxy card.

On behalf of the Board of Directors, thank  you for your  continued support of Dollar General.

Sincerely,

29MAR201618415070

Michael M. Calbert
Chairman of the Board

April 12, 2017

8APR201014561687

Dollar General Corporation
100 Mission  Ridge
Goodlettsville, Tennessee  37072

NOTICE OF ANNUAL MEETING  OF SHAREHOLDERS

DATE: Wednesday, May 31, 2017

TIME:

9:00 a.m., Central Time

PLACE:

Goodlettsville City Hall Auditorium
105 South Main Street
Goodlettsville,  Tennessee

ITEMS OF BUSINESS:

1)
2)

3)

4)

5)

6)

7)

To elect as directors the 8 nominees  listed in the proxy statement
To approve the material terms  of  the performance goals under
our Amended and Restated 2007 Stock Incentive Plan  for
purposes of compensation deductibility under  Internal Revenue
Code Section 162(m) and the limit on  non-employee director
compensation set forth in such Plan
To approve the material terms  of  the performance goals under
our Amended and Restated Annual Incentive Plan  for purposes
of compensation deductibility under Internal Revenue Code
Section 162(m)
To hold an advisory vote to approve our named  executive officer
compensation as disclosed in this proxy  statement
To hold an advisory vote on the frequency of future advisory votes
on our named executive officer compensation
To ratify the appointment of our  independent registered public
accounting firm for fiscal 2017
To transact any other business that may properly  come  before  the
annual meeting and any adjournments of that  meeting

WHO MAY VOTE:

Shareholders of record at the close of  business on March  23, 2017

By  Order of the Board of Directors,

Goodlettsville, Tennessee
April 12, 2017

Christine L. Connolly
Corporate  Secretary

6APR201023125201

Please  vote  your  proxy as soon as possible even if you expect to  attend the annual meeting in person. You
may vote your  proxy via the Internet or  by phone  by following the instructions on the notice of internet
availability or proxy card, or if you received a  paper copy  of  these proxy materials by mail, you may vote
by mail by completing and returning the  enclosed proxy card  in the  enclosed reply envelope. No postage is
necessary if the proxy is mailed within  the United States. You may revoke your proxy by following the
instructions listed on page 4 of the proxy statement.

P
r
o
x
y

DOLLAR GENERAL  CORPORATION

Proxy Statement for
2017 Annual Meeting of Shareholders

TABLE OF CONTENTS

1
General Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Voting Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
Proposal 1: Election of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12
Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
16
Director Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
18
Director Independence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
20
Transactions with Management and Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
21
Compensation Discussion and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
32
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee Report
33
Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
35
Grants of Plan-Based Awards in  Fiscal 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
36
Outstanding Equity Awards at 2016 Fiscal Year-End . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
37
Option Exercises and Stock Vested During Fiscal  2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
37
Pension  Benefits Fiscal  2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
38
Nonqualified Deferred Compensation Fiscal 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
39
Potential Payments upon Termination  or  Change  in  Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
47
Compensation Committee Interlocks and Insider Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
47
Compensation Risk Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Security  Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
48
Security Ownership of Certain Beneficial  Owners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
49
Security Ownership of Officers and Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Proposal 2: Vote Regarding the Amended  and  Restated  2007 Stock  Incentive  Plan . . . . . . . . . . . . . . . . . . .
62
Proposal 3: Vote Regarding the Amended  and  Restated  Annual  Incentive  Plan . . . . . . . . . . . . . . . . . . . . . .
66
Proposal 4: Advisory Vote on Executive  Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
67
Proposal 5: Advisory Vote on the Frequency  of Holding  Future Advisory Votes on Executive Compensation . .
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Audit Committee Report
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Proposal 6: Ratification of Appointment of  Auditors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Fees Paid to Auditors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Section 16(a) Beneficial Ownership Reporting Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shareholder Proposals for 2018 Annual Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Appendix A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-1
Appendix B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B-1
Appendix C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C-1

IMPORTANT NOTICE REGARDING AVAILABILITY OF PROXY MATERIALS FOR THE
SHAREHOLDER MEETING TO BE HELD ON MAY 31,  2017

This Proxy Statement, our 2016 Annual Report and a form of proxy  card are available at

www.proxyvote.com. You will need your Notice of Internet Availability  or proxy  card to access the proxy
materials.

As permitted by rules adopted by the Securities and Exchange  Commission (‘‘SEC’’),  we are
furnishing our proxy materials over the Internet  to  some of  our shareholders. This  means that some
shareholders will not receive paper copies of these documents.  Instead, these  shareholders will receive
only a Notice of Internet Availability containing instructions  on how to access the  proxy materials over
the Internet. The Notice of Internet Availability also contains instructions on how each  of  those
shareholders can request a paper copy of  our proxy  materials, including  the Proxy Statement, our 2016
Annual  Report and a proxy card. Shareholders who do not receive a Notice of Internet  Availability will
receive a paper copy of the proxy materials by  mail, unless they have previously requested delivery of
proxy materials electronically. If you  received only the Notice of Internet  Availability  and would  like to
receive a paper copy of the proxy materials, the notice contains  instructions  on how  you can request
copies of these documents.

GENERAL INFORMATION

What is Dollar General Corporation  and where  is  it located?

Dollar General has been delivering value to shoppers for over  75 years through its mission of

Serving Others. Dollar General helps shoppers  Save  time. Save money. Every  day!(cid:2) by offering products
that are frequently used and replenished, such  as food, snacks,  health  and beauty aids,  cleaning
supplies, clothing for the family, housewares and  seasonal  items at low everyday prices in convenient
neighborhood locations. Dollar General operates 13,429  stores in 44 states  as of March 3,  2017. Our
principal executive offices are located at 100 Mission Ridge, Goodlettsville,  Tennessee  37072. Our
telephone number is 615-855-4000.

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Where is Dollar General common stock traded?

Our stock is traded on the New York Stock  Exchange (‘‘NYSE’’) under the  symbol ‘‘DG.’’

What is this document?

This document is the proxy statement of Dollar General Corporation for the Annual Meeting
of Shareholders to be held on Wednesday, May  31, 2017. We  will begin mailing printed copies of this
document or the Notice of Internet Availability to shareholders on or about April 12, 2017.  We are
providing this document to solicit your proxy to vote upon  certain matters  at the  annual meeting.

We refer to our company as ‘‘we,’’ ‘‘us’’  or ‘‘Dollar General.’’ Unless otherwise  noted or

required by context, ‘‘2017,’’ ‘‘2016,’’ ‘‘2015,’’ ‘‘2014,’’ and ‘‘2013’’  refer  to  our  fiscal  years  ending or
ended February 2, 2018, February 3, 2017, January 29,  2016, January 30, 2015, and January 31,  2014,
respectively.

What is a proxy, who is asking for it,  and who is paying for the cost  to  solicit  it?

A proxy is your legal designation of another person,  called a ‘‘proxy,’’  to  vote  your stock. The

document that designates someone as your  proxy is  also called  a  proxy or a  proxy card.

Dollar General will pay all solicitation  expenses. Our directors, officers and employees  are

soliciting your proxy on behalf of our Board  of  Directors and will not receive  additional remuneration
for doing so except reimbursement for any related out-of-pocket  expenses they  may incur. We also have
retained Innisfree M&A Incorporated to assist  in the solicitation of  proxies and  to  separately prepare a
shareholder vote analysis of certain proposals  for  an aggregate fee of  approximately $20,000,  plus
customary costs and expenses. We may reimburse custodians and nominees  for their expenses in
sending proxy materials to beneficial  owners. Solicitation  of  proxies by mail may be supplemented by
telephone, email and other electronic means, advertisements and  personal solicitation, or otherwise.

Who may attend the annual meeting?

Only shareholders, their proxy holders and our invited guests may attend the meeting. If your
shares are registered in the name of  a broker,  trust, bank or  other  nominee, you will  need  to  bring a
proxy or a letter from that record holder or  your most recent brokerage account statement that
confirms your ownership of those shares  as of March  23, 2017. For  security reasons, we  also may
require photo identification for admission.

Where can I find directions to the annual meeting?

Directions to Goodlettsville City Hall, where we  will  hold  the annual meeting, are posted on

the ‘‘Investor Information’’ section of our website located  at www.dollargeneral.com.

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Will the annual meeting be webcast?

Yes. You are invited to visit the ‘‘News and Events—Events and Presentations’’ section of the
‘‘Investor Information’’ section of our website located  at www.dollargeneral.com  at 9:00 a.m.,  Central
Time, on May 31, 2017 to access the live webcast  of the annual meeting. An  archived copy of  the
webcast will be available on our website for at least 60 days.  The  information  on our website, however,
is not incorporated by reference into, and does not  form a part of, this proxy statement.

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VOTING  MATTERS

How  many votes must be present to  hold the  annual meeting?

A quorum, consisting of the presence  in person  or by proxy of the  holders of a majority  of

shares of our common stock outstanding on March  23, 2017, must exist to  conduct  any business at the
meeting.

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What if a quorum is not present at the annual meeting?

If a quorum is not present at the meeting, any officer entitled to preside  at or to act as
Secretary of the meeting shall have power to adjourn  the meeting from  time to time until a quorum is
present.

What am I voting on?

You will be asked to vote:

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on the election of 8 directors listed in  this proxy  statement;

on the approval of the material terms of the  performance goals under our Amended and
Restated 2007 Stock Incentive Plan (the ‘‘Stock Incentive Plan’’) for purposes  of
compensation deductibility under Internal Revenue Code Section  162(m) and  the limit on
non-employee director compensation set forth in the Stock  Incentive Plan;

on the approval of the material terms of the  performance goals under our Amended and
Restated Annual Incentive Plan (the ‘‘Annual  Incentive Plan’’) for purposes of
compensation deductibility under Internal Revenue Code Section  162(m);

on the approval on an advisory basis of our  named  executive officer compensation as
disclosed in this proxy statement;

on an advisory basis on the frequency of holding future advisory votes on  our named
executive officer compensation; and

on the ratification of the appointment of our  independent registered public accounting firm
(the ‘‘independent auditor’’) for 2017.

May other matters be raised at the annual meeting?

We are unaware of other matters to be acted upon at the meeting. Under Tennessee  law and

our  governing documents, no other non-procedural  business  may be raised at the  meeting unless proper
notice has been given to shareholders. If other business is properly raised, your proxies have authority
to vote as they think best, including to adjourn the meeting.

Who is entitled to vote at the annual meeting?

You may vote if you owned shares of Dollar General common stock at  the close  of business on

March 23, 2017. As of that date, there  were  274,892,175 shares of Dollar  General common stock
outstanding and entitled to vote. Each share is entitled to one vote on each matter.

What is the difference between a ‘‘shareholder of  record’’ and a  ‘‘street name’’ holder?

You are a ‘‘shareholder of record’’ if your shares are registered directly  in your name  with

Wells Fargo Shareowner Services, our transfer agent. You  are a  ‘‘street name’’  holder  if  your shares are
held in the name of a brokerage firm, bank, trust  or other nominee as custodian.

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How  do  I vote?

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If you are a shareholder of record, you may vote your  proxy over the  telephone  or Internet or,

if you received printed proxy materials,  by  marking,  signing, dating and returning the  printed proxy
card in the enclosed envelope. Please  refer to the instructions on the Notice of Internet  Availability or
proxy card, as applicable. Alternatively, you may vote in person at  the meeting.

If you are a street name holder, your broker, bank,  or other nominee will provide  materials

and instructions for voting your shares. You may vote in person at  the meeting if you obtain  and  bring
to the meeting a legal proxy from your broker, banker,  trustee or other nominee giving you  the right to
vote the shares.

What if I receive more than one Notice  of Internet  Availability  or proxy card?

You will receive multiple Notices of Internet Availability or proxy cards if you  hold  shares in

different ways (e.g., joint tenancy, trusts, custodial  accounts, etc.) or in multiple accounts. Street name
holders will receive the Notice of Internet Availability or proxy card  or  other voting  information, along
with voting instructions, from their brokers. Please vote the shares  represented by each Notice of
Internet Availability or proxy card you  receive to ensure that  all your shares are voted.

How  will my proxy be voted?

The persons named on the proxy card will vote your proxy as you direct  or, if  you return  a

signed proxy card or complete the Internet or telephone voting procedures but  do  not  specify how you
want to vote your shares: ‘‘FOR’’ all  directors nominated in this proxy statement; ‘‘FOR’’  the approval
of the matters pertaining to the Stock Incentive Plan;  ‘‘FOR’’ the approval of the matters pertaining to
the Annual Incentive Plan; ‘‘FOR’’ approval,  on an  advisory basis,  of the compensation of  our named
executive officers as disclosed in this  proxy statement pursuant to the  SEC’s compensation disclosure
rules; on an advisory basis, for a frequency  of once every  ‘‘3  YEARS’’ for future advisory  votes on our
named executive officer compensation; and ‘‘FOR’’ ratification of Ernst  & Young LLP as  our
independent auditor for 2017.

Can I  change my mind and revoke my proxy?

Yes. A shareholder of record may revoke a proxy  given pursuant to this solicitation by:

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signing a valid, later-dated proxy card and  submitting it so that it is received before  the
annual meeting in accordance with the instructions included in the  proxy  card;

at or before the annual meeting, submitting to our Corporate  Secretary  a written notice of
revocation dated later than the date of  the proxy;

submitting a later-dated vote by telephone or  Internet no later  than 11:59 p.m., Eastern
time, on May 30, 2017; or

attending the annual meeting and voting in person.

Your attendance at the annual meeting,  by itself, will not revoke  your proxy.

A street name holder may revoke a proxy given pursuant to this solicitation by following the

instructions of the bank, broker, trustee or other nominee who  holds  his or her shares.

How  many votes are needed to elect directors?

To be elected at the annual meeting, a nominee must receive  the affirmative vote of a majority

of votes cast by holders of shares entitled  to  vote  at the  meeting. Under our  Amended  and Restated
Charter, the ‘‘affirmative vote of a majority of votes cast’’ means that the number of votes cast in  favor

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of a nominee’s election exceeds the number of votes cast against his or  her election. You may vote in
favor  of or against the election of each nominee, or you may elect to abstain from  voting your shares.

What happens if a director fails to receive  the required vote for  election?

An incumbent director who does not receive the  required vote for  election  at the  annual
meeting must promptly tender a resignation  as a director for the Board’s consideration pursuant to our
Board-approved director resignation policy outlined in  our Corporate Governance  Guidelines. Each
director standing for re-election at the  annual meeting  has agreed  to  resign, effective upon the Board’s
acceptance of such resignation, if he or she does  not  receive a  majority vote. If the  Board rejects the
offered resignation, the director will  continue to serve  until the next  annual shareholders’ meeting and
until his or her successor is duly elected or his  or her earlier resignation or  removal in  accordance  with
our  Bylaws. If the Board accepts the offered resignation, the Board,  in its sole discretion, may fill the
resulting vacancy or decrease the size of the Board.

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How  many votes are needed to approve other matters?

The proposals pertaining to the Stock  Incentive  Plan  and  to the Annual Incentive Plan, the
proposal to approve on an advisory basis the compensation of our named executive  officers, and  the
proposal to ratify the appointment of our independent  auditor  for 2017 will  be  approved if the votes
cast in favor of the applicable proposal exceed the votes cast against it.  The vote on  the compensation
of our named executive officers is advisory and, therefore,  not binding on Dollar General, our Board of
Directors, or its Compensation Committee. With respect to these proposals, and any other matter
properly brought before the annual meeting, you may vote  in favor  of  or against the proposal, or you
may elect to abstain from voting your shares.

For the advisory vote on the frequency of future advisory  votes  on our named executive officer
compensation, the  option of 1 year, 2 years or 3  years  that receives the highest number  of  votes cast by
shareholders will be the frequency that has  been selected by shareholders.  However, because this  vote
is advisory and not binding on Dollar  General  or our Board of  Directors in  any way, our Board may
decide that it is in the best interests of our shareholders and Dollar General to hold such advisory
votes more or less frequently than the option selected by our shareholders. With respect  to  this
proposal, you may vote by choosing the  option of 1 year, 2 years, or 3 years, or you may elect to
abstain from voting your shares.

What are broker non-votes?

Although your broker is the record holder of any shares that you  hold in street name, it must

vote those shares pursuant to your instructions. If you do not provide instructions,  your broker may
exercise discretionary voting power over your shares for ‘‘routine’’ items  but not for ‘‘non-routine’’
items. All matters described in this proxy  statement, except for the ratification of the  appointment of
our  independent auditor, are considered to be non-routine matters.

‘‘Broker non-votes’’ occur when shares held of record by  a  broker are  not  voted on a matter
because the broker has not received voting  instructions from the beneficial  owner and either lacks or
declines to exercise the authority to vote  the shares  in its  discretion.

How  will abstentions and broker non-votes be treated?

Abstentions and broker non-votes, if any, will be treated as shares that are  present  and entitled

to vote for purposes of determining whether a quorum is present but will not be counted as  votes  cast
either in favor of or against a particular  proposal and  will  have no  effect on  the outcome of a
particular  proposal.

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PROPOSAL  1:
ELECTION OF DIRECTORS

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What is the structure of the Board of Directors?

Our Board of Directors must consist of  1 to 15 directors, with  the exact number, currently

fixed at 8, set by the Board. All directors are elected annually by our shareholders.

Who are the nominees this year?

The nominees for the Board of Directors consist of the  8 current  directors. If elected, each

nominee would hold office until the 2018  annual  meeting  of  shareholders and until his or her successor
is elected and qualified, subject to any earlier  resignation or removal.  These  nominees, their ages at the
date  of this proxy statement and the  calendar year in which they first  became a director  are listed in
the table below.

Name

Warren  F. Bryant
Michael M. Calbert
Sandra B. Cochran
Patricia D. Fili-Krushel
Paula A. Price
William C. Rhodes, III
David B. Rickard
Todd J. Vasos

Age

71
54
58
63
55
51
70
55

Director  Since

2009
2007
2012
2012
2014
2009
2010
2015

What are the backgrounds of this year’s nominees?

Mr. Bryant served as the President and Chief Executive  Officer  of Longs Drug Stores
Corporation, a retail drugstore chain on the West  Coast and  in Hawaii,  from 2002 through  2008 and as
its  Chairman of the Board from 2003 through his retirement in  2008. Prior to joining Longs  Drug
Stores, he served as a Senior Vice President  of The Kroger Co.,  a retail grocery chain, from 1999 to
2002. Mr. Bryant has served as a director  of Office Depot, Inc. since November 2013 and Loblaw
Companies Limited of Canada since May  2013 and served as  a  director  of  OfficeMax Incorporated
from 2004 to 2013.

Mr. Calbert has served as our Chairman of the Board since January 30, 2016. He joined
KKR & Co. L.P. (‘‘KKR’’) in January 2000 and was directly  involved with  several KKR  portfolio
companies until his retirement in January 2014.  Mr.  Calbert led the  Retail  industry  team within KKR’s
Private Equity platform prior to his retirement and served as a consultant to KKR from his  retirement
until June 2015. Mr. Calbert joined Randall’s Food Markets beginning in 1994  and served as the Chief
Financial Officer from 1997 until it was sold in  September 1999. Mr. Calbert  also previously worked  as
a certified public accountant and consultant with Arthur  Andersen  Worldwide  from 1985 to 1994,
where his primary focus was the retail  and consumer industry.  He  previously served as our Chairman of
the Board from July 2007 until December 2008 and as our lead director from March  2013 until his
re-appointment as our Chairman of the Board in January 2016.

Ms. Cochran has served as a director and as President and Chief Executive Officer of Cracker

Barrel Old Country Store, Inc. since  September 2011. She joined  Cracker Barrel in April  2009 as
Executive Vice President and Chief Financial Officer,  and was named President and  Chief  Operating
Officer in November 2010. She was previously Chief Executive  Officer at  book retailer
Books-A-Million, Inc. from February 2004  to  April 2009. She also served as that company’s President
(August 1999—February 2004), Chief Financial Officer (September 1993—August  1999)  and  Vice
President of Finance (August 1992—September  1993). Ms. Cochran has  served as a director of Lowe’s
Companies, Inc. since January 2016.

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Ms. Fili-Krushel is the former Executive Vice President for NBCUniversal where she served as

a strategist and key advisor to the CEO of NBCUniversal from April 2015 to November  2015. She
served as Chairman of NBCUniversal  News Group, a division of NBCUniversal Media,  LLC, composed
of NBC News, CNBC, MSNBC and the Weather Channel, from July 2012 until April  2015. She
previously served as Executive Vice President of NBCUniversal (January 2011—July 2012) with a broad
portfolio of functions reporting to her, including operations  and technical services, business strategy,
human resources and legal. Prior to NBCUniversal, Ms.  Fili-Krushel  was Executive Vice President of
Administration at Time Warner Inc.  (July 2001—December  2010) where her responsibilities included
oversight of philanthropy, corporate social responsibility,  human resources, worldwide recruitment,
employee development and growth, compensation  and benefits, and security. Before joining Time
Warner in July 2001, Ms. Fili-Krushel  had  been Chief Executive Officer of WebMD Health Corp. since
April 2000. From July 1998 to April 2000, Ms. Fili-Krushel was President of the ABC Television
Network, and from 1993 to 1998 she served as  President of ABC Daytime. Before joining ABC, she
had been with Lifetime Television since 1988. Prior to Lifetime, Ms. Fili-Krushel held several positions
with Home Box Office. Before joining  HBO, Ms. Fili-Krushel worked  for ABC Sports in various
positions.

Ms. Price has been Senior Lecturer at Harvard Business School in the Accounting and

Management Unit since July 2014. She was Executive Vice President and  Chief  Financial Officer of
Ahold USA from May 2009 until January  2014. At Ahold, which operates more than 700 supermarkets
under the Stop & Shop, Giant and Martin’s names  as well  as the Peapod online grocery delivery
service, Ms. Price was responsible for  finance,  accounting and shared services, strategic  planning, real
estate development, store format and  construction,  and information technology. Before joining Ahold,
she  was the Senior Vice President, Controller  and  Chief  Accounting Officer  at CVS Health
Corporation (formerly CVS Caremark Corporation) from July 2006 until August 2008. Earlier in her
career, Ms. Price served as the Chief Financial Officer for the Institutional Trust Services division of
JPMorgan Chase (from August 2002 until September 2005)  and held  several other senior management
positions in the U.S. and the U.K. in the financial services and consumer  packaged goods  industries. A
certified public accountant, she began  her career at Arthur  Andersen  & Co. Ms.  Price also has served
as a director of Accenture plc since May 2014 and Western  Digital Corporation since July 2014 and
served as a director of Charming Shoppes, Inc. (Lane Bryant, Catherine’s, Fashion Bug, Cacique and
Figi’s brands) from March 2011 until it  was  sold  in June 2012.

Mr. Rhodes was elected Chairman of AutoZone,  Inc., a specialty retailer  and distributor of
automotive replacement parts and accessories, in June 2007.  He  has served as President  and Chief
Executive Officer and as a director of  AutoZone  since 2005. Prior to his appointment  as President and
Chief Executive Officer, Mr. Rhodes was Executive  Vice President—Store Operations  and Commercial.
Prior to 2004, he had been Senior Vice President—Supply Chain and  Information Technology since
2002, and prior thereto had been Senior Vice President—Supply Chain since  2001. Prior to that time,
he served in various capacities with AutoZone  since 1994, including Vice  President—Stores in 2000,
Senior Vice President—Finance and Vice President—Finance  in 1999, and Vice  President—Operations
Analysis and Support from 1997 to 1999. Prior to 1994, Mr. Rhodes  was a manager with Ernst &
Young LLP.

Mr. Rickard served as the Executive Vice President, Chief Financial Officer  and Chief

Administrative Officer of CVS Health Corporation (formerly CVS Caremark  Corporation), a retail
pharmacy chain and provider of healthcare services  and pharmacy benefits  management, from
September 1999 until his retirement  in December  2009. Prior  to  joining CVS, Mr. Rickard  was the
Senior Vice President and Chief Financial  Officer of RJR Nabisco Holdings Corporation from March
1997 to August 1999. Previously, he was Executive Vice President of  International Distillers and
Vintners Americas. Mr. Rickard was a director of Jones  Lang LaSalle Incorporated from July 2007 to
May 2016 and a director of Harris Corporation  from October 2001 until October 2016.

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Mr. Vasos has served as Chief Executive Officer  and a  member of our  Board since June  2015.

He joined Dollar General in December 2008 as Executive Vice President, Division President and  Chief
Merchandising Officer. He was promoted to Chief Operating  Officer in November  2013. Prior to
joining Dollar General, Mr. Vasos served in executive positions with  Longs Drug Stores Corporation
for seven years, including Executive Vice President and Chief Operating Officer (February 2008
through November 2008) and Senior  Vice President and  Chief Merchandising Officer (2001—2008),
where he was responsible for all pharmacy and  front-end  marketing, merchandising,  procurement,
supply chain, advertising, store development, store layout and space  allocation, and  the operation  of
three distribution centers. He also previously served in leadership positions at  Phar-Mor Food and
Drug  Inc. and Eckerd Corporation.

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How  are directors identified and nominated?

All nominees for election as directors at the annual meeting currently serve on our Board of

Directors and were nominated by the Board for re-election upon the recommendation of the
Nominating and Governance Committee (the ‘‘Nominating  Committee’’). The Nominating  Committee
is responsible for identifying, evaluating and recommending  director  candidates, while our Board is
responsible for nominating the director slate for election at  the annual meeting.

The Nominating Committee’s charter and our Corporate Governance Guidelines require the

Nominating Committee to consider candidates recommended by our shareholders,  if  such
recommendations are submitted within  the same deadlines  and provide  the  same information that is
required for nominating candidates pursuant to the  advance  notice  provisions of our Bylaws  (see ‘‘Can
shareholders nominate or recommend directors?’’ below), and  to  apply  the  same criteria to the
evaluation of those candidates as it applies to other director candidates. The  Nominating Committee
also may use a variety of other methods to identify potential director  candidates, such as
recommendations by our directors, management,  or third-party search firms.

Our employment agreement with Mr. Vasos requires  that  we nominate  him to serve  as a
member of our Board each year that  he is slated for re-election  by our shareholders. Our failure to do
so could give rise to a claim for breach  of  contract  and may  constitute  good reason for employment
termination by Mr. Vasos under the employment agreement.

How  are nominees evaluated; what are the minimum qualifications?

Subject to Mr. Vasos’s employment agreement discussed above, the Nominating Committee is

charged with recommending to the Board  of  Directors only those  candidates that it believes  are
qualified to serve as Board members consistent with  the criteria  for selection of new directors adopted
from time to time by the Board and who  have not achieved  the age of 76, unless the Board  has
approved an exception to this limit on a case by case basis. If a  waiver is  granted, it  will  be  reviewed
annually.

We have a written policy to endeavor to achieve a mix of  Board members that represent a

diversity  of background and experience  in areas that  are relevant to our business.  To implement this
policy,  the Committee assesses diversity  by evaluating each candidate’s  individual qualifications in the
context of how that candidate would relate  to  the Board  as  a whole and  also considers more  traditional
concepts of diversity. The Committee periodically assesses the effectiveness of this policy by considering
whether the Board as a whole represents such diverse experience and composition  and by
recommending to the Board changes to the criteria for selection of new directors as appropriate. The
Committee recommends candidates, including those submitted  by shareholders, only if it  believes the
candidate’s knowledge, experience and expertise  would strengthen the Board and  that  the candidate is
committed to representing the long-term interests of all Dollar  General  shareholders.

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The Nominating Committee assesses a candidate’s  independence, background and experience,
as well as the current Board’s skill needs and diversity. With  respect to incumbent directors  considered
for re-election, the Committee also assesses each director’s meeting attendance record and suitability
for continued service. In addition, the Committee determines that  all nominees  are in a  position  to
devote an adequate amount of time to  the effective performance of director duties and possess the
following characteristics: integrity and  accountability, informed judgment, financial  literacy, a
cooperative approach, a record of achievement,  loyalty, and the ability to consult with and  advise
management.

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What particular experience, qualifications, attributes or skills led the Board of Directors to conclude
that each nominee should serve as a  director of Dollar General?

Our Board of Directors believes that each of the nominees can devote an adequate amount of

time to the effective performance of director duties and  possesses the minimum qualifications identified
above. The Board  has determined that the nominees, as  a whole, complement  each  other, meet the
Board’s skill needs, and represent diverse experience at policy-making levels in  areas relevant to our
business. The Board also considered the  following  in determining that the nominees should serve as
directors of Dollar General:

Mr. Bryant has over 40 years of retail experience, including experience in marketing,

merchandising, operations and finance. His substantial experience  in leadership and  policy-making roles
at other retail companies, together with his  current and former experience as a board member for
certain other retailers, provides him with an extensive understanding of our industry, as well as with
valuable executive management skills and the  ability to effectively advise our CEO.

Mr. Calbert has considerable experience  in managing  private  equity portfolio companies and is
familiar with corporate finance and strategic business planning  activities. As the former head  of KKR’s
Retail industry team, Mr. Calbert has a strong background and extensive experience in  advising and
managing companies in the retail industry, including evaluating business strategies, financial plans and
structures, and management teams. His former service  on various private  company boards in the  retail
industry further strengthens his knowledge  and experience within our industry. Mr. Calbert also has a
significant financial and accounting background evidenced by his prior  experience  as the chief financial
officer of a retail company and his 10 years of practice as  a certified  public  accountant.

Ms. Cochran brings over 20 years of retail experience to Dollar  General as  a result of her

current and former roles at Cracker  Barrel  Old Country  Store and her former roles at
Books-A-Million. This experience allows her  to  provide  additional  support  and perspective to our CEO
and our Board. In addition, Ms. Cochran’s industry and executive experience provides  leadership,
consensus-building, strategic planning, risk management and budgeting  skills.  Ms. Cochran also  has
significant financial experience, having served as the chief financial officer of two public companies and
as vice president, corporate finance of SunTrust Securities, Inc.,  and  our Board has determined  that  she
qualifies as an audit committee financial  expert.

Ms. Fili-Krushel’s background increases the breadth of experience of our Board  as a result of

her extensive executive experience overseeing  the business  strategy, philanthropy, corporate social
responsibility, human resources, recruitment, employee  growth and development,  compensation and
benefits, and legal functions at large public companies in  the media industry.  In  addition, her
understanding of consumer behavior based  on her  knowledge of  viewership patterns and preferences
provides additional perspective to our Board in understanding our  customer  base.

9

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Ms. Price brings broad experience across finance, general  management and strategy gained
from her service in senior executive and  management positions at major corporations across several
industries, including as Chief Financial  Officer of Ahold USA before her  retirement  in 2014.
Ms. Price’s numerous years of experience as a  certified  public  accountant, former chief financial officer
and former chief accounting officer provide  our  Board with valuable experience  and insight into
accounting and finance matters, and consequently, our Board  has determined  that  Ms. Price  is an audit
committee financial expert. She also brings  to  our Board a valuable perspective as a  member  of the
faculty at the Harvard Business School and from her service as a board member  of  several public
companies.

Mr. Rhodes has over 20 years of experience  in the retail industry, including  extensive  experience

in operations, supply chain and finance,  among  other  areas. This background  serves as  a strong
foundation for offering invaluable perspective  and  expertise to our CEO and our  Board. In addition,
his experience as a board chairman and chief executive officer of a public  retail company  provides
leadership, consensus-building, strategic planning and  budgeting skills, as well as extensive
understanding of both short- and long-term issues confronting  the retail  industry. Mr. Rhodes also has
a strong financial background.

Mr. Rickard held senior management  and  executive positions for much of  his  38 years in the

corporate world. He has significant retail experience and a diverse retail industry background,  including
previous experience serving on the board of another  retail company. He  also has  an extensive financial
and accounting background, having served as  the chief  financial  officer of two public companies,
including a large retailer. As a result, our Board has determined  that Mr.  Rickard is  an audit
committee financial expert and has elected him to serve as the  Chairman of  the Audit Committee.
Mr. Rickard’s financial experience within the retail industry also brings expertise and perspective to our
Board’s discussions regarding strategic planning  and budgeting.

Mr. Vasos has extensive retail experience, including over 8 years with Dollar  General. His
experience overseeing the merchandising, operations, marketing, advertising, procurement,  supply chain,
store development, store layout and space allocation functions of other retail companies bolsters
Mr. Vasos’s thorough understanding  of all key areas of our business. In  addition,  Mr.  Vasos’s  service  in
leadership and policy-making positions  of other retail companies has  provided him with the necessary
leadership skills to effectively guide and  oversee the direction of Dollar General  and with the
consensus-building skills required to  lead our  management team.

Acting upon the Nominating Committee’s recommendation, and after concluding that these

nominees possess the appropriate experience, qualifications, attributes and skills, our  Board has
unanimously nominated these individuals to be elected by our shareholders at our  annual meeting.

Can shareholders nominate or recommend directors?

Yes. Shareholders can nominate directors by following the advance  notice procedures outlined

in our Bylaws. In addition, shareholders  can recommend candidates  for  consideration by our
Nominating Committee by submitting such recommendations within the same  deadlines and  providing
the same information that is required  for nominating candidates pursuant  to  the advance notice
provisions in our Bylaws. In short, the shareholder  must deliver  a  written notice  to  our  Corporate
Secretary at 100 Mission Ridge, Goodlettsville,  Tennessee  37072 for receipt no earlier than the close of
business on the 120th day and not later than the close of business on the 90th day prior to the first
anniversary of the prior year’s annual meeting. However, if the meeting is  held more than 30 days
before or more than 60 days after such anniversary date, the  notice  must be received no earlier than
the close of business on the 120th day and  not later than the close of business on the 90th day prior to
the date of such annual meeting. If the first  public announcement of the annual meeting  date is less

10

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than 100 days prior to the date of such annual meeting, the notice must be received by the 10th day
following the public announcement date.

The notice must contain all information required  by our  Bylaws about the shareholder

proposing the nominee and about  the nominee,  which generally  includes:

•

•

•

•

•

•

•

the nominee’s name, age, business and residence addresses, and principal occupation or
employment;

the class and number of shares of Dollar  General  common stock beneficially owned by the
nominee and by the shareholder proposing  the nominee;

any other information relating to the  nominee that is required to be disclosed  in proxy
solicitations with respect to nominees for  election as directors pursuant to Regulation 14A
of the Securities Exchange Act of 1934  (including the nominee’s written consent to being
named in the proxy statement as a nominee and to serving as  a director,  if  elected);

the name and address of the shareholder  proposing the nominee as they  appear on our
record books, and the name and address of  the beneficial holder (if applicable);

any other interests of the proposing shareholder or the proposing shareholder’s immediate
family in the securities of Dollar General, including  interests the value of which is based on
increases or decreases in the value of  securities of  Dollar General or the payment of
dividends by Dollar General;

a description of all compensatory arrangements  or understandings between  the proposing
shareholder and each nominee; and

a description of all arrangements or  understandings between the  proposing shareholder and
each nominee and any other person pursuant to which the nomination is  to be made by
the shareholder.

In addition, we have a ‘‘proxy access’’ provision in our  Bylaws that, beginning with our 2018
annual meeting of shareholders, permits eligible shareholders to nominate  candidates for election to
our  Board. Proxy access candidates will  be  included in  our proxy statement and  ballot subject to the
terms and conditions set forth in Article  I, Section  12 of our Bylaws.  The  proxy access provision in our
Bylaws provides that holders of at least  3% of our outstanding  shares, held  by  up to 20 shareholders,
holding the shares continuously for at  least  3 years, can nominate up to 20%  of  our  Board for election
at an annual shareholders’ meeting. A  shareholder who wishes to formally  nominate a  proxy access
candidate must follow the procedures and comply with  the deadlines described  in Article I, Section 12
of our Bylaws. For more specific information  regarding these deadlines in  respect of the 2018 annual
meeting of shareholders, see ‘‘Shareholder  Proposals for 2018 Annual Meeting’’ below.

You should consult our Bylaws, posted  on the  ‘‘Investor Information—Corporate Governance’’

section of our website located at www.dollargeneral.com, for more detailed information regarding the
processes described above by which shareholders may nominate  directors, as the  information above is  a
summary only. No shareholder nominees have been submitted for this year’s annual  meeting.

What if a nominee is unwilling or unable to serve?

That is not expected to occur. If it does, the  persons designated as proxies  on the  proxy card

are authorized to vote your proxy for  a substitute  designated by our Board  of Directors.

Are there any familial relationships between any of the nominees?

There are no familial relationships between any of the nominees or  between  any of  the

nominees and any of our executive officers.

What does the Board of Directors recommend?

Our Board unanimously recommends  that  you vote  FOR the  election of each of the director

nominees.

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CORPORATE GOVERNANCE

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Does the Board of Directors have standing Audit, Compensation and Nominating Committees?

Yes. Our Board of Directors has a standing Audit Committee, Compensation Committee and
Nominating Committee. The Board has adopted a written charter for each of these committees, which
are available on the ‘‘Investor Information—Corporate Governance’’ section of our website  located  at
www.dollargeneral.com. Current information  regarding these committees  is set  forth  below.  In addition
to the committee functions outlined below, each such  committee performs an  annual self-evaluation,
periodically reviews and reassesses its  charter,  and  evaluates and makes recommendations concerning
shareholder proposals that are within  the committee’s  expertise.

Name of
Committee & Members

Committee Functions

AUDIT:

• Selects independent auditor and discusses qualifications and  experience

Mr. Rickard, Chairman
Mr. Bryant
Ms. Cochran
Ms. Price

of lead audit partner candidate(s) (committee’s Chairman  also
interviews such candidates(s))

• Pre-approves audit engagement fees  and  terms and  all permitted

non-audit services  and fees

• Reviews annual report on independent auditor’s  internal quality  control
procedures and any material issues raised  by its most  recent review of
internal quality controls

• Annually evaluates independent auditor’s qualifications, performance
and independence, as well as lead audit partner, and  periodically
considers advisability of audit firm rotation

• Discusses audit scope and any audit  problems or  difficulties
• Sets policies regarding hiring of current and former  employees of

independent  auditor

• Discusses annual audited and quarterly unaudited  financial statements

with management and independent auditor

• Discusses types of information to be disclosed  in earnings press

releases and provided to analysts and rating agencies

• Discusses policies governing process by  which risk assessment and risk

management are undertaken

• Reviews CEO/CFO disclosures regarding any significant  deficiencies or
material weaknesses in our internal control over financial  reporting

• Reviews internal audit activities, projects  and  budget
• Establishes procedures for receipt, retention  and  treatment  of

complaints regarding accounting or internal  controls

• Discusses with our general counsel legal  matters having an impact on

financial  statements

• Furnishes committee report required in our proxy  statement

12

Name of
Committee & Members

Committee Functions

COMPENSATION:

• Reviews and approves corporate goals and objectives relevant to CEO

Mr. Bryant, Chairman
Ms. Fili-Krushel
Mr. Rhodes

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compensation

• Determines executive officer compensation (in case  of CEO

compensation, with opportunity to ratify by  independent directors) and
recommends Board compensation for Board approval
• Oversees overall compensation philosophy and principles
• Establishes short-term and long-term incentive  compensation programs

for senior officers and approves all equity  awards

• Oversees share ownership guidelines  and holding requirements for

Board members and senior officers

• Oversees evaluation process for senior officers
• Reviews and discusses disclosure regarding executive compensation,
including Compensation Discussion and Analysis and compensation
tables (in addition to preparing a report on  executive  compensation for
our proxy statement)

• Selects and determines fees of its compensation  consultant
• Oversees and evaluates independence of its compensation consultant

and other advisors

NOMINATING AND
GOVERNANCE:

Mr. Rhodes, Chairman
Ms. Cochran
Ms. Fili-Krushel

• Develops and recommends criteria for  selecting new  directors
• Screens and recommends to our Board  individuals qualified to serve

on our  Board

• Recommends Board committee structure and membership
• Recommends persons to fill Board and committee  vacancies
• Develops and recommends Corporate Governance Guidelines and

corporate  governance  practices

• Oversees process governing annual Board, committee and  director

evaluations

Does Dollar General have an audit committee financial expert serving  on its  Audit Committee?

Yes. Our Board has determined that  each of Mr. Rickard,  Ms. Cochran and  Ms. Price is an

audit committee financial expert who is  independent as  defined  in NYSE  listing standards and in our
Corporate Governance Guidelines. The SEC has  determined that designation  as an audit committee
financial expert will not cause a person  to  be  deemed  to  be an  ‘‘expert’’  for any purpose.

How  often did the Board and its committees meet in 2016?

During 2016, our Board, Audit Committee, Compensation Committee and Nominating
Committee met 7, 6, 6 and 3 times, respectively.  Each incumbent  director attended at least 75% of the
total of all meetings of the Board and all  committees on which he or  she served which were  held
during the period for which he or  she was a  director and a member  of each applicable committee.

What is Dollar General’s policy regarding Board member attendance at the annual meeting?

Our Board of Directors has adopted a  policy that  all  directors should attend  annual
shareholders’ meetings unless attendance is  not feasible  due to unavoidable circumstances. All persons
serving as Board members at the time attended the 2016  annual shareholders’ meeting.

13

Does Dollar General separate the positions of Chairman  and CEO?

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Yes. Mr. Calbert, an independent director, serves  as our Chairman of the Board. This  decision

affords our CEO the opportunity to focus his  time and energy on managing our business and allows
our  Chairman to devote his time and  attention  to  matters of Board oversight and governance. The
Board, however, recognizes that no single leadership  model is right  for all companies and  at  all times,
and the Board will review its leadership structure as appropriate to ensure it continues to be in the best
interests of Dollar General and our shareholders.

To further promote effective independent Board leadership, the Board  has adopted  a number

of additional governance practices, including:

• Ensuring opportunity after each  regularly  scheduled Board  meeting  for executive sessions
of the independent directors and, if not all non-management directors  are independent, of
the non-management directors. Mr. Calbert,  as Chairman, presides over all  such sessions.

• Conducting annual performance evaluations  of the CEO.

• Conducting annual Board and committee self-evaluations.

Does the Board of Directors evaluate  the performance of Board members?

Yes. As part of its responsibility for overseeing the evaluation of the Board of Directors,  the

Nominating Committee approves an evaluation process to be followed by  the Board and each standing
committee and encourages our directors to provide candid feedback  on any Board member  to  the
Chairman of the Nominating Committee or the Chairman of the Board.  Such  chairmen meet at least
annually to review any such feedback  and  any other  information related to individual director
performance and to discuss what, if any,  response or  follow-up action is appropriate and in Dollar
General’s best interests.

What is the Board of Director’s role in risk oversight?

Our Board of Directors and its committees have  an important role in our risk  oversight
process. Our Board regularly reviews with  management our financial and  business strategies,  including
relevant material risks as appropriate. Our General Counsel also periodically provides  information to
the Board regarding our insurance coverage and programs as  well as  litigation risks.

The Audit Committee discusses our risk assessment and risk  management procedures, primarily

through oversight of our enterprise risk management  program.  Our Internal Audit department
coordinates that program, which entails review and documentation of our comprehensive risk
management practices. The program evaluates internal and external risks, identifies  mitigation
strategies, and assesses any remaining  residual risk. The program is updated  through interviews with
senior management and our Board, review  of strategic initiatives,  review of upcoming legislative or
regulatory changes, review of certain internal metrics and review of other  outside information
concerning business, financial, legal,  reputational, and other risks. The results are presented to the
Audit Committee at least annually, and categories  with high  residual risk, along with their mitigation
strategies, are reviewed quarterly. Our Audit Committee also quarterly reviews metrics and information
pertaining to information security risks and mitigation.

Our Compensation Committee is responsible  for overseeing the management of risks relating

to our executive compensation program. As discussed under  ‘‘Executive Compensation—Compensation
Risk Considerations’’ below, the Compensation Committee  also participates  in periodic assessments of
the risks relating to our overall compensation  programs.

While the Audit Committee and the Compensation Committee oversee the  risk areas identified
above, the entire Board is regularly informed about risks through the  committee reporting  process. This

14

enables the Board and its committees to coordinate the  risk oversight role, particularly with respect to
risk interrelationships. Our Board believes this division of risk management responsibilities effectively
addresses the material risks facing Dollar  General. Our Board further believes that our leadership
structure, described above, supports the risk oversight function of the Board as it  allows  our
independent directors, through the three fully independent  Board committees and  in executive sessions
of independent directors led by our independent Chairman of the Board, to exercise effective oversight
of the actions of management in identifying risks and implementing effective risk management policies
and controls.

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Does Dollar General have a management succession plan?

Yes. Our Corporate Governance Guidelines require  our Board of  Directors to coordinate with

our  CEO to ensure that a formalized process governs long-term management development and
succession. Our Board formally reviews  our  management succession plan at least annually. Our
comprehensive program encompasses not only our CEO and other executive officers but all employees
through the front-line supervisory level. The program focuses on key succession elements, including
identification of potential successors for  positions  where it has  been determined that internal succession
is appropriate, assessment of each potential successor’s  level  of  readiness, and preparation of  individual
growth and development plans. With  respect to CEO succession  planning, our long-term business
strategy is also considered. In addition, we  maintain  at all times, and review with the Board
periodically, a confidential procedure for  the timely and efficient transfer of the CEO’s responsibilities
in the event of an emergency or his sudden incapacitation or departure.

Are there share ownership guidelines  and holding requirements for  Board members and  senior
officers?

Yes. Details of our share ownership guidelines  and  holding  requirements for Board  members

and senior officers are included in our Corporate Governance  Guidelines. See ‘‘Compensation
Discussion and Analysis’’ and ‘‘Director  Compensation’’ for more information on  such ownership
guidelines and holding requirements for senior officers  and Board members, respectively.

How  can I communicate with the Board of  Directors?

Our Board-approved process for security holders and other interested parties  to  contact the

Board of Directors, a particular director, or  the non-management directors or the  independent
directors as a group is described on www.dollargeneral.com under ‘‘Investor  Information—Corporate
Governance.’’

Where can I find more information about  Dollar General’s corporate governance  practices?

Our governance-related information is posted on www.dollargeneral.com  under ‘‘Investor
Information—Corporate Governance,’’ including  our  Corporate Governance Guidelines, Code of
Business Conduct and Ethics, the charter  of  each of the Audit  Committee, the  Compensation
Committee and the Nominating Committee,  and  the name(s) of  the person(s)  chosen to lead the
executive sessions  of the non-management directors and  of the independent  directors. This information
is available in print to any shareholder who sends  a written request to:  Investor Relations,  Dollar
General Corporation, 100 Mission Ridge, Goodlettsville, Tennessee 37072.

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DIRECTOR  COMPENSATION

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The following table and text summarize the compensation earned  by or paid to each of our

non-employee directors for 2016. Mr. Vasos was not  separately compensated  for his service on the
Board; his executive compensation is discussed  under ‘‘Executive  Compensation’’ below.  We have
omitted the columns pertaining to non-equity  incentive plan compensation and  change in pension value
and nonqualified deferred compensation  earnings because  they are inapplicable.

Fiscal 2016 Director Compensation

Name

Warren F. Bryant
Michael M. Calbert
Sandra B. Cochran
Patricia D. Fili-Krushel
Paula A. Price
William C. Rhodes, III
David B. Rickard

Fees
Earned
or Paid
in Cash Awards Awards Compensation

All Other

Option

Stock

($)(1)

($)(2)

($)(3)

($)(4)

109,500
85,000
85,000
85,000
85,000
100,000
107,500

136,206
351,055
136,206
136,206
136,206
136,206
136,206

—
—
—
—
—
—
—

1,782
1,782
1,782
1,782
1,776
1,782
1,782

Total
($)

247,488
437,837
222,988
222,988
222,982
237,988
245,488

(1)

In addition to the annual Board retainer, Mr.  Bryant earned $4,500 for three excess meetings, and Messrs. Bryant,  Rhodes
and Rickard also earned an annual retainer  for service as the Chairman of the Compensation Committee, the  Nominating
Committee and the Audit Committee, respectively.

(2) Represents the grant date fair value of restricted stock units  (‘‘RSUs’’) awarded to Mr. Calbert on February 1,  2016

($214,849) for his annual Chairman of  the Board retainer,  as well as to each director (including Mr. Calbert) on May  25,
2016 ($136,206), in each case computed in accordance with FASB ASC Topic 718. Information regarding assumptions made
in the valuation of these awards is included in Note 9 of  the annual consolidated financial statements in our Annual  Report
on Form 10-K for the fiscal year ended February 3, 2017, filed with the SEC on March 24, 2017 (our ‘‘2016 Form 10-K’’).
As of February 3, 2017, each of the persons listed  in the table above had the following total unvested RSUs outstanding
(including additional RSUs credited as a result of dividend equivalents earned with respect to the RSUs): each of
Messrs. Bryant, Calbert, Rhodes and Rickard and Mss. Cochran and Fili-Krushel (1,939); and Ms. Price (1,936).

(3) There were no stock options awarded to any  director listed in the table above during fiscal 2016, as the Board chose  to

eliminate stock option awards as part  of director compensation beginning in fiscal 2015. As of February 3, 2017,  each of the
persons listed in the table above had the following total  unexercised  stock options outstanding (whether or not  then
exercisable): each of Messrs. Bryant, Calbert and Rhodes (21,756); Ms. Cochran (13,120); Ms. Fili-Krushel (12,892);
Ms. Price (4,795); and Mr. Rickard (21,513).

(4) Represents the dollar value of dividends paid,  accumulated or credited on unvested RSUs. Perquisites and personal

benefits, if any, totaled less than $10,000  per  director and  therefore  are  not included in the table.

We do not compensate for Board service any director  who also  serves as  our  employee. We will

reimburse directors for certain fees and expenses incurred in connection  with continuing education
seminars and for travel and related expenses  related to Dollar  General  business.

Each non-employee director receives payment (prorated as applicable) for  a fiscal year in

quarterly installments of the following cash compensation, as  applicable, along with an  annual award of
RSUs, payable in shares of our common  stock,  under our Stock Incentive Plan having  the estimated
value listed below:

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Audit
Committee
Chairman
Retainer
($)

Compensation
Committee
Chairman
Retainer
($)

Nominating
Committee
Chairman
Retainer
($)

Board
Retainer
($)

Per Meeting
Fee for
Meetings
Attended in
Excess  of 16
During FY
($)

Estimated
Value  of
Equity
Award
($)

85,000

22,500

20,000

15,000

1,500

135,000

The RSUs are awarded annually to those non-employee directors who are elected or re-elected

at the annual shareholders’ meeting and  to  any  new director appointed after such  meeting but before
February 1 of a given year. The RSUs are  scheduled  to  vest  on the first anniversary  of  the grant date
subject to certain accelerated vesting conditions. Directors  may elect to defer receipt of shares
underlying the RSUs.

In addition to the fees outlined above, the Chairman of the  Board receives an annual retainer
delivered in the form of RSUs, payable in  shares of our common  stock  under our Stock  Incentive Plan
and scheduled to vest on the first anniversary of the grant date, subject to certain accelerated  vesting
conditions, having an estimated value of $200,000.

The form and amount of director compensation as outlined above were  recommended by the

Compensation Committee, and approved by the Board,  after taking  into  account market  benchmarking
data, recommendations of the Committee’s compensation consultant, and, for  the additional equity
award to the Chairman, the amount of time anticipated to be  devoted to services to the  Company.

In addition, our Board has recommended that shareholders approve a $750,000  annual limit on

total non-employee director compensation as set forth in our Stock Incentive Plan. See  ‘‘Proposal 2’’
below.

Up  to 100% of cash fees earned for Board  services  in a fiscal  year may  be  deferred under the

Non-Employee Director Deferred Compensation Plan. Benefits are  payable upon separation from
service in the form, as elected by the director at the time of deferral,  of  a lump  sum distribution  or
monthly payments for 5, 10 or 15 years.  Participating  directors can direct the hypothetical investment of
deferred fees into funds identical to those offered in our 401(k)  Plan  and  will be credited with  the
deemed investment gains and losses. The  amount  of the benefit will  vary  depending on the fees the
director has deferred and the deemed investment gains and losses. Benefits  upon death are payable to
the director’s named beneficiary in a lump sum. In the event of a director’s  disability (as defined in  the
Non-Employee Director Deferred Compensation Plan),  the unpaid benefit will be paid in  a lump  sum.
Participant deferrals are not contributed  to  a trust,  and all benefits are paid  from Dollar General’s
general assets.

Our non-employee directors are subject to share ownership guidelines, expressed as a multiple

of the annual cash retainer payable for service on  our Board, and holding requirements. The current
ownership guideline is 5 times and should be acquired within 5 years of  election  to  the Board. When
the ownership guideline is increased,  incumbent  non-employee directors are allowed an additional year
to acquire the incremental multiple. Each  non-employee director  is required to retain  ownership of
50% of all net after-tax shares granted by Dollar General until the  share ownership target  is reached.
Please see our Corporate Governance Guidelines for  additional information. Administrative details
pertaining to these matters are established by the  Compensation  Committee.

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DIRECTOR  INDEPENDENCE

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Is Dollar General  subject to the NYSE governance  rules  regarding director independence?

Yes. A majority of our directors must satisfy  the independence requirements set forth in  the

NYSE  listing standards. The Audit Committee,  the Compensation Committee  and the  Nominating
Committee also must consist solely of independent  directors to comply with NYSE  listing standards
and, in the case of the Audit Committee, with SEC rules. The NYSE listing standards  define specific
relationships that disqualify directors from  being  independent and further require that the Board
affirmatively determine that a director  has no material relationship with Dollar General in order to be
considered ‘‘independent.’’ The SEC’s rules and NYSE listing standards contain  separate definitions of
independence for members of audit committees  and compensation committees, respectively.

How  does the Board of Directors determine director independence?

The Board of Directors determines the independence  of  each director and director nominee in
accordance with guidelines it has adopted, which include all  elements  of  independence set forth in  the
NYSE  listing standards and SEC rules as  well as certain  Board-adopted categorical independence
standards. These guidelines are found in our Corporate Governance  Guidelines, which  are posted  on
the ‘‘Investor Information—Corporate Governance’’  section  of our  website located  at
www.dollargeneral.com.

The Board first considers whether any director or nominee has a relationship covered by the

NYSE  listing standards that would prohibit  an independence finding  for  Board or committee purposes.
The Board then analyzes any relationship  of the remaining eligible directors and nominees with  Dollar
General or our management that falls outside  the parameters of the Board’s separately adopted
categorical independence standards to  determine  if  that relationship is  material.  The Board may
determine that a person who has a relationship outside such parameters is  nonetheless independent
because the relationship is not considered to be material. Any director who has a material relationship
with Dollar General or its management is  not  considered to be independent.  Absent special
circumstances, the Board does not consider or  analyze any relationship that falls within the parameters
of the Board’s separately adopted categorical independence standards.

Are all of the directors and nominees independent?

No. Our Board of Directors consists of Warren  F. Bryant, Michael M.  Calbert, Sandra B.

Cochran, Patricia D. Fili-Krushel, Paula  A. Price, William  C. Rhodes, David B. Rickard  and Todd J.
Vasos. Messrs. Rickard and Bryant and  Mss. Cochran and Price  serve  on our Audit Committee,
Messrs. Bryant and Rhodes and Ms.  Fili-Krushel serve on our Compensation Committee, and
Mr. Rhodes and Mss. Cochran and Fili-Krushel serve  on our Nominating  Committee.

Our Board has affirmatively determined  that Messrs.  Bryant, Calbert, Rhodes  and Rickard and
Mss.  Cochran, Fili-Krushel and Price, but not  Mr. Vasos,  are independent  from our management under
both the NYSE listing standards and our additional  standards. Except  as described below, any
relationship between an independent director and  Dollar General or  our management fell within the
Board-adopted categorical standards and, accordingly,  was not reviewed or  considered by our Board  in
making independence decisions. The Board also  has determined  that the current members  of the Audit
Committee, the Compensation Committee  and  the Nominating Committee meet the  independence
requirements for membership on those committees set forth in the NYSE listing standards,  our
additional standards and, as to the Audit  Committee,  SEC  rules.

In reaching the determination that Ms. Cochran is independent,  the Board considered that

Ms. Cochran’s brother, Stephen Brophy, has  been employed by the  Company since 2009  and currently

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serves in a non-officer position. For 2016, Mr. Brophy earned from Dollar General total cash
compensation (comprised of his base  salary and bonus compensation) of less than $270,000 and
received an annual equity award consisting of 1,958 non-qualified stock options, a  target  award  of 224
performance share units, or ‘‘PSUs’’ (199 PSUs were  ultimately earned as a  result of our adjusted
EBITDA and adjusted ROIC performance), and  224 RSUs. In March 2017, Mr. Brophy received an
annual equity award consisting of 1,763 non-qualified stock options and 440 RSUs. All  equity awards
were granted on terms consistent with the annual equity awards received  by  all  Dollar  General
employees at the same job grade level  as Mr. Brophy and on  terms substantially similar to the  forms of
award agreements on file with the SEC. We expect  Mr.  Brophy’s total cash compensation for 2017 to
not exceed $280,000.

Mr. Brophy also is eligible to participate in employee benefits  plans  and programs available to

our  other full-time employees. Ms. Cochran does not serve on the Compensation  Committee which
approves decisions pertaining to Mr. Brophy’s compensation and she  does not participate  in his
performance evaluations. Mr. Brophy’s cash compensation and equity  awards were approved  by  the
Compensation Committee pursuant to  our  related-party transactions approval policy.

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TRANSACTIONS WITH MANAGEMENT  AND  OTHERS

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Does the Board of Directors have a related-party transactions approval  policy?

Yes. Our Board of Directors has adopted a  written  policy for the  review, approval or
ratification of ‘‘related party’’ transactions. A  ‘‘related party’’ for this purpose  includes our directors,
director nominees, executive officers  and  greater than  5% shareholders, and any of their immediate
family members, and a ‘‘transaction’’ includes one in  which (1) the total  amount may  exceed  $120,000,
(2) Dollar General is a participant, and (3) a related party  will have a direct or indirect material
interest (other than as a director or a less than 10% owner of another entity, or  both).

The policy requires prior Board approval for known related party  transactions, subject to

certain exceptions identified below. In addition, at least  annually after receiving a list of immediate
family members and affiliates from our directors and executive officers, relevant internal  departments
determine if any transactions were unknowingly  entered into with a related party and the Board  is
presented with a list of any such transactions, subject  to  the exceptions  identified below, for  review.
The related party may not participate in  any  discussion or approval of the transaction and must provide
to the Board all material information  concerning the transaction.

Our Chairman and our CEO each is  authorized to approve a related party transaction in which

he is not involved if the total anticipated amount is less than $1 million and he informs the  Board of
the transaction. In addition, the transactions below are deemed pre-approved  without Board review or
approval:

• Transactions involving a total amount that  does not exceed the greater of $1 million  or 2%
of the entity’s annual consolidated revenues (total  consolidated  assets in the  case of a
lender) if no related party who is an individual  participates in  the actual provision of
services or goods to, or negotiations with, us on  the entity’s behalf or receives special
compensation or benefit as a result.

• Charitable contributions if the total amount does  not  exceed 2% of the recipient’s total

annual receipts and no related party  who is an individual participates in the  grant decision
or receives any special compensation or benefit  as a result.

• Transactions where the interest arises solely from  share ownership in Dollar General and

all of our shareholders receive the same benefit  on a  pro  rata basis.

• Transactions where the rates or charges  are determined by competitive  bid.

• Transactions for services as a common or  contract carrier  or  public  utility at rates or

charges fixed in conformity with law or  governmental authority.

• Transactions involving services as  a bank depositary  of  funds, transfer agent, registrar,

trustee under a trust indenture, or similar services.

• Compensatory transactions available  on a  nondiscriminatory  basis to all salaried employees

generally, ordinary course business travel  expenses and reimbursements, or compensatory
arrangements to directors, director nominees or officers  or  any other  related  party that
have been approved by the Board or an  authorized committee.

What related-party transactions existed in  2016 or are planned  for 2017?

Other than compensation paid or to be paid during 2016  and 2017  to  one of our non-officer

employees who is a family member of Ms.  Cochran, as discussed further under ‘‘Director
Independence’’ above, there are no transactions that have  occurred since the  beginning  of  2016, or any
currently proposed transactions, that involve Dollar General and  exceed  $120,000 and in which a
related party had or has a direct or indirect material interest.

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EXECUTIVE  COMPENSATION

This section provides details of the compensation for fiscal 2016  for our named executive

officers: Todd J. Vasos, Chief Executive  Officer; John W. Garratt, Executive Vice President and Chief
Financial Officer; Jeffery C. Owen, Executive  Vice President,  Store Operations; Rhonda M. Taylor,
Executive Vice President and General  Counsel; and James  W.  Thorpe, Executive Vice President and
Chief Merchandising Officer.

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Overview

Compensation Discussion and Analysis

Our executive compensation program is  designed to serve  the long-term interests of our

shareholders. To deliver superior shareholder returns, we believe it is critical to offer a competitive
compensation package that will attract, retain and motivate experienced executives with  the requisite
expertise. Our program is designed to balance the short-term and  long-term  components and thus
incent achievement of our annual and long-term business strategies,  to  pay for  performance and to
maintain our competitive position in the  market  in which  we compete for executive talent.

Compensation Best Practices. We strive to align our executives’ interests  with those of our

shareholders and to follow sound corporate governance practices.

Compensation Practice

Dollar General Policy

Pay for Performance

Robust share ownership guidelines and
holding requirements

Clawback  policy

No hedging or pledging Dollar General
securities or holding Dollar General
securities in margin accounts

No excise tax gross-ups and minimal
income tax gross-ups

Double-trigger  provisions

(cid:3) A significant portion of targeted direct  compensation
is linked to the financial performance of key metrics.
All of our annual bonus compensation and equity
incentive compensation is performance based. See
‘‘Pay for Performance.’’

(cid:3) Our share ownership guidelines and holding
requirements create further alignment with
shareholders’  long-term  interests.  See  ‘‘Share
Ownership Guidelines and Holding Requirements.’’
(cid:3) Performance-based incentive compensation paid or

awarded to an executive officer may  be  recouped,  or
‘‘clawed back,’’ in certain situations. See ‘‘Significant
Compensation-Related Actions.’’

(cid:3) Our policy prohibits executive officers and Board

members from hedging their ownership  of our stock,
pledging our securities as collateral, and  holding our
securities in a margin account. See ‘‘Policy Against
Hedging and Pledging Transactions.’’

(cid:3) We do not provide tax gross-up payments other than

on relocation-related items.

(cid:3) Beginning in March 2016, equity awards include a

‘‘double-trigger’’ vesting provision upon a  change in
control. See ‘‘Significant Compensation-Related
Actions.’’

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Compensation Practice

No repricing or cash buyout of
underwater stock options without
shareholder approval

Annual  compensation risk assessment

Dollar General Policy

(cid:3) Our equity incentive plan prohibits repricing

underwater stock options, reducing the exercise price
of stock options or replacing awards with cash or
another award type, without shareholder approval.

(cid:3) At least annually, our Compensation Committee
assesses the risk of our compensation  program.

Independent  compensation  consultant

(cid:3) Our Compensation Committee retains an

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independent consultant to provide advice on  executive
and non-employee director compensation  matters.

Pay for Performance. Consistent with our philosophy, and as illustrated below,  a significant
portion of annualized target total direct  compensation  for  our named executive officers in  2016 was
performance based and linked to changes  in our stock price.

CEO

Salary
14%

STI
14%

LTI
72%

Other NEOs
(Average)

LTI
54%

Salary
28%

STI
18%

Variable/At-Risk: 86%

29MAR201717580536

Variable/At-Risk: 72%

29MAR201717580697

STI—Short-Term Cash Incentive (Teamshare bonus  program)
LTI—Long-Term Equity Incentive (stock options  and  performance share units)

The following payouts were earned as a result of performance versus  the financial targets used

for our 2016 performance-based compensation:

• Teamshare Bonus Program: Each named executive officer earned a payout  under our
annual Teamshare bonus program of 83.22% of his or  her  target payout level based  on
achieving adjusted EBIT (as defined and calculated  for purposes of the Teamshare  bonus
program) of $2.083 billion, or 96.64% of  the adjusted  EBIT target (see ‘‘Short-Term Cash
Incentive  Plan’’).

• Performance Share Units: The awards granted in March 2016 were earned at  89.0% of
target, based on achieving adjusted EBITDA of $2.498  billion,  or 96.8% of the  adjusted
EBITDA target, and adjusted ROIC of  19.10%, or 99.4% of the adjusted ROIC  target, in
each case as defined and calculated in  the PSU award agreements  (see ‘‘Long-Term Equity
Incentive  Program’’).

Significant Compensation-Related Actions. The most significant recent compensation-related

actions pertaining to our named executive  officers include:

• Beginning in March 2016, all equity  awards include a ‘‘double-trigger’’ provision  which

requires a termination event within a certain period of time  following a change in control
in order for vesting to accelerate in connection  with the  change in  control.

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• Beginning in March 2016, the mix of equity  awards granted to named executive officers
includes stock options and performance share units  to  more closely align  with market
practices and alleviate tax deductibility concerns  relating  to  restricted stock units previously
representing 25%  of the equity award mix.

•

In November 2016, we adopted a policy to allow (beginning with  the 2017 annual equity
awards and Teamshare bonus program) the clawback of performance-based incentive
compensation paid or awarded to an  executive officer in the  case of a material financial
restatement of our consolidated financial statements resulting from fraud or  intentional
misconduct on the part of the executive officer.

• Beginning with the March 2017 equity  grant, a portion  of  the vesting of performance share

units will be based upon the achievement of multi-year financial  performance goals.

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Shareholder  Response. The most recent shareholder advisory vote on our named executive

officer compensation was held in 2014, based  on the  three-year frequency approved by our shareholders
in 2011. Excluding abstentions and broker non-votes,  96.0%  of total votes were cast in  support of the
program. Because we viewed this outcome as overwhelmingly  supportive  of our  compensation policies
and practices, we did not believe the vote required consideration of changes to the program.
Nonetheless, because market practices and our  business needs continue to evolve, we continually
evaluate our program and make changes when  warranted.  A  shareholder advisory vote on  our named
executive officer compensation will be held at  our 2017 annual meeting of shareholders, and the timing
of the next such vote will depend upon the  Board’s decision after considering the  results of the  say on
pay frequency vote discussed in Proposal  4 below.

Philosophy and Objectives

We strive to attract, retain and motivate  persons with  superior ability, to reward  outstanding
performance, and to align the long-term interests of our named executive  officers with those of our
shareholders. The material compensation principles applicable to the compensation of our named
executive officers are outlined below:

•

In determining total compensation, we consider  the reasonable  range of the median of
total compensation of comparable positions at  companies within  our market comparator
group, but we make adjustments based on circumstances,  such as unique  job descriptions
as well as our particular niche in the retail sector and the impact that  a  particular officer
may have on our ability to meet business objectives, that are not reflected in the market
data. For competitive or other reasons, our levels of total  compensation  or any  component
of compensation may exceed or be below the  median range of our market comparator
group.

• We set base salaries to reflect the responsibilities, experience, performance  and

contributions of the named executive officers  and  the salaries for comparable benchmarked
positions, while maintaining an appropriate balance between base salary  and incentive
compensation.

• We reward named executive officers  who enhance our  performance  by  linking cash and

equity incentives to the achievement  of our financial goals.

• We promote share ownership to align  the interests  of our  named executive officers  with

those of our shareholders.

•

In approving compensation arrangements, we  consider  recent compensation history,
including special or unusual compensation payments.

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We have employment agreements with the named executive officers to promote  executive

continuity, aid in retention and secure  valuable  protections for Dollar General, such  as non-compete,
non-solicitation and confidentiality obligations.

Oversight and Process

Oversight. The Compensation Committee of our  Board of Directors, consisting entirely  of
independent directors, determines and  approves the compensation of our named executive officers.
Beginning in 2016, the independent members of  our Board are provided the opportunity to ratify the
Committee’s determinations pertaining to the level of CEO compensation.

Use of Outside Advisors. Pearl Meyer serves as the current independent compensation

consultant to the Compensation Committee. Prior to the Committee’s selection of  Pearl Meyer in
May 2016, Meridian Compensation Partners (‘‘Meridian’’) or its predecessor  served as the Committee’s
compensation consultant since 2007. In  each case, the Committee determined  that  each  consultant was
independent and that its work did not raise  any  conflicts of interest. When requested by the
Committee, a representative of the Committee’s  consultant attends Committee  meetings and private
sessions of Committee members, and Committee members are free to consult directly with  the
Committee’s consultant as desired.

The Committee (or its Chairman) determines the scope of  services to be provided by the
Committee’s consultant and approves  a written agreement  that details the terms under  which such
consultant will provide independent advice to the Committee. The approved  scope of the consultant’s
(both Meridian previously, and Pearl Meyer currently) work  generally includes  the performance of
analyses and provision of independent advice related to our executive and non-employee director
compensation programs and related matters  in support of the Committee’s decisions, and more
specifically, includes performing preparation work associated with Committee meetings, providing
advice in areas such as compensation  philosophy, compensation risk assessment, market comparator
group, incentive plan design, executive  compensation disclosure, emerging  best practices and changes in
the regulatory environment, and providing competitive market studies.  The  Committee’s  consultant,
along with management, also prepares benchmarking data  for consideration  by  the Committee  in
making decisions on items such as base  salary, the Teamshare bonus program, and the long-term
incentive  program.

Management’s  Role. Financial performance targets used in  our incentive compensation

programs typically are derived from our annual financial  plan prepared by our executive management
team and reviewed and approved by our  Board of Directors. Mr. Vasos, Mr. Bob Ravener (Executive
Vice President and Chief People Officer), and non-executive members of the  human resources group
provide assistance to the Compensation Committee and  the Committee’s  consultant regarding  executive
compensation matters, including conducting research, compiling data and making recommendations
regarding amount, mix and program  structure alternatives, market comparator group  composition and
compensation-related governance practices, as well as providing information to and  coordinating with
the Committee’s consultant as requested. Additionally, Ms.  Taylor may provide  legal advice to the
Committee regarding executive compensation and related  governance and  legal matters and  contractual
arrangements from time to time. Although  these recommendations may impact each of such officers’
compensation to the extent they participate  in the plans and programs, none  of such officers  make
recommendations to the Committee  regarding their specific compensation. For  the role of  management
in named executive officers’ performance evaluations, see ‘‘Use of Performance  Evaluations’’  below.
Although the Committee values and  solicits management’s  input, it retains  and exercises  sole  authority
to make decisions regarding named executive officer compensation.

Use of Performance Evaluations. The Compensation Committee, together with  the Chairman

of the Board, assesses the performance of the CEO, and the CEO evaluates and reports to the

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Committee on the performance of each  of  the other named executive officers, in  each case versus
previously established goals. These evaluations  are subjective;  no  objective  criteria or  relative weighting
is assigned to any individual goal or factor.

The Committee historically used the overall performance rating as an eligibility threshold for a

Teamshare bonus payment. Although an  unsatisfactory  rating generally  would preclude  a Teamshare
bonus payment, performance ratings were  not used to determine  the amount of such  payment for a
named executive officer rated satisfactory. Rather, such  amount  has been  determined solely based upon
the level of achievement of the applicable  financial measure. However, beginning with the  2016
Teamshare bonus program, performance  evaluation results  have the potential  to  affect the amount of
Teamshare bonus payout because the Committee is  allowed to adjust  payments downward  within
certain limitations depending upon the named executive officer’s performance rating. The  Committee
did not exercise any such negative discretion for  the 2016 Teamshare payouts  to  named executive
officers.

Performance ratings historically have served  as an eligibility threshold  for base salary increases,

and beginning with the 2016 base salary adjustments, also directly  impacted  the amount of a named
executive officer’s annual base salary increase. The Committee starts with  the percentage  base  salary
increase that equals the overall budgeted increase  for our U.S.-based employee population and
approves differing merit increases to  base salary based  upon each  named  executive officer’s individual
performance rating. The Committee  then considers  whether additional adjustments are necessary to
reflect performance, responsibilities or qualifications; to bring pay within a reasonable range of the
market comparator group; due to a change in role or duties; to achieve a  better balance between  base
salary and incentive compensation; or for other reasons the  Committee believes justify a variance from
the merit increase.

An unsatisfactory performance rating also would reduce  the number  of,  or completely

eliminate, stock options awarded to the named  executive  officer in the  following  year.  None of the
named executive officers received an unsatisfactory performance rating for 2015 or  2016. Beginning in
2017, individual performance, along with other factors,  may be used as part of a subjective assessment
to determine whether each named executive officer’s equity award value should be increased or
decreased from the baseline target that  is derived from benchmarking information.

Use of Market Benchmarking Data. The Compensation Committee approves,  periodically
reviews, and utilizes a market comparator group  when making compensation decisions (see ‘‘Philosophy
and Objectives’’). The market comparator group data typically  is considered annually for base salary
adjustments, target equity award values, Teamshare target  bonus opportunities  and total direct
compensation, and periodically when considering structural changes to our executive compensation
program. The Committee most recently updated our market comparator group in  December 2015 to
include several retail and distribution companies  with a broad range  of  products  and to exclude certain
companies focused on apparel. However, consistent with the cycle of purchasing and  aging market data
discussed below, the Committee continued to use our previous market comparator group  for 2016
non-CEO  compensation  decisions.

Each market comparator group consists of companies selected according to their similarity to
our  operations, services, revenues, markets, availability of information, and any other information the
Committee deems appropriate. Such  companies are  likely to have  executive  positions  comparable in

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breadth, complexity and scope of responsibility  to  ours.  Thus,  our market comparator group for  2016
CEO compensation decisions consisted  of:

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Aramark
AutoZone
Bed, Bath & Beyond
Best Buy
Dicks Sporting Goods

Dollar Tree
Kohl’s
L Brands
Office Depot

Rite Aid
Ross Stores
Staples
Starbucks

Sysco
TJX Companies
Tractor Supply
Yum!  Brands

Our market comparator group for 2016  non-CEO  compensation  decisions consisted of:

AutoZone
Dollar Tree
Family Dollar
J.C. Penney

Kohl’s
L Brands
Macy’s
Office Depot

Rite Aid
Ross Stores
Staples
Starbucks

The Gap
TJX Companies
Yum! Brands

The Committee’s consultant annually provides market data for the CEO to ensure that the

Committee is aware of any significant movement in  CEO  compensation  levels within the market
comparator group. For each named executive officer  position below CEO, the Committee biennially
considers market comparator group data provided by  the Committee’s consultant.  In alternating years,
the Committee uses prior year data after applying  an  aging factor recommended by the Committee’s
consultant. For 2016 CEO compensation decisions, the Committee considered  proxy data provided by
Meridian from the 2016 market comparator group. For  the 2016 non-CEO named executive officer
compensation decisions, the Committee  considered  market  data provided by Meridian in  2015 using
Aon Hewitt data. For non-CEO named executive  officers  other than Mr. Owen, data reviewed were
from the market comparator group. For Mr. Owen, for whom insufficient  market comparator group
data was available, the data reviewed were  from a broader  group of retailers comprising a subset  of
companies included within the Aon Hewitt Total Compensation MeasurementTM (TCM) database (see
list of companies included as Appendix  A attached to this proxy statement). For all non-CEO named
executive officers, the market data were aged, per Meridian’s  recommendation, by 3% to keep pace
with the market for 2016.

In setting base salary levels for named executive officers positions below the CEO, the
Committee considers the market values for individual  positions.  In determining  the short-term cash and
long-term equity targets for named executive officer positions below the CEO, the Committee considers
blended market values for comparable  positions, rather than values for individual positions.

Elements of Named Executive Officer  Compensation

We provide compensation in the form  of  base  salary, short-term cash incentives, long-term
equity incentives, benefits and limited perquisites. We  believe each of these elements is  a necessary
component of the total compensation  package and is consistent with compensation programs at
companies with whom we compete both  for  business and talent.

Mr. Vasos’s 2016 Compensation Generally. The Compensation Committee considered  the base
salary, short-term incentive and long-term  incentive components of Mr. Vasos’s compensation, as well
as his total compensation, in each case in  comparison to the market comparator  group (see ‘‘Use of
Market Benchmarking Data’’) and in light of both his fiscal 2015  performance and experience level, as
well as our pay for performance philosophy, considerations relating  to  equitable pay among the CEO
and all other senior officers, and the  other  relevant  compensation principles (see ‘‘Philosophy and
Objectives’’). As a result of such considerations, the Committee  approved an  increase in Mr. Vasos’s
base salary and long-term incentive grant value for 2016.  The Committee agreed that these changes
resulted in a 2016 target total compensation opportunity that was appropriately  market aligned,
reflective of our pay-for-performance philosophy and equitable with respect to the  compensation of our
other executive officers.

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Base Salary. Base salary promotes our recruiting and retention  objectives by  reflecting the

salaries for comparable positions in the competitive marketplace, rewarding strong performance, and
providing a stable  and predictable income source for our executives. Our  employment agreements with
the named executive officers set forth minimum  base  salary  levels, but the Compensation Committee
retains sole discretion to increase these levels from  time to time. The Committee  routinely considers
annual base salary adjustments in March.

(a) Salary Adjustment for Mr. Vasos. The Compensation Committee determined that
Mr. Vasos should receive a 10.0% base salary increase, effective  on April 1, 2016.  The  primary
considerations with respect to Mr. Vasos’s base salary  increase were his strong performance since
becoming CEO in May 2015 while still recognizing his  limited experience in the CEO role compared to
the experience level of the CEO market comparator  group, the sizable base salary increase he had
received upon his promotion in May 2015, and equitability as compared to the base salary increases of
the other executive officers.

(b) Salary Adjustments for Named Executive  Officers  Other than Mr.  Vasos.

In light of the

market benchmarking data and each named executive officer’s  2015 performance rating,
Messrs. Garratt, Owen and Thorpe received  a 2.78% base  salary  increase, and Ms. Taylor received a
3.28% base salary  increase (see ‘‘Use  of  Performance  Evaluations’’ and  ‘‘Use of Market Benchmarking
Data’’). Along with the named executive officers’ other 2016 compensation, these salary adjustments
maintained each of their total compensation within a reasonable range of the market comparator group
median in light of the responsibilities of  the position  and experience of each named  executive officer.
In each case, the salary adjustment became effective on April 1,  2016.

Short-Term Cash Incentive Plan. Our short-term cash incentive plan, called Teamshare, is

established under our shareholder-approved  Annual Incentive  Plan. The Teamshare program provides
an opportunity to receive a cash bonus payment equal to a certain percentage of  base  salary based
upon Dollar General’s achievement of one or  more pre-established financial  performance targets.
Accordingly, Teamshare fulfills an important  part of  our  pay  for  performance philosophy  while aligning
the interests of our named executive  officers and our shareholders.

(a)

2016 Teamshare Structure. The Compensation Committee uses adjusted EBIT as the
Teamshare financial performance measure because it is a comprehensive measure of  our corporate
performance that aligns with our shareholders’ interests. For purposes of the 2016  Teamshare program,
adjusted EBIT is defined as our operating  profit as  calculated in accordance with  U.S. generally
accepted accounting principles, but excludes:

•

•

the impact of (a) costs, fees and expenses directly related  to  consideration, negotiation,
preparation, or consummation of any transaction that results in a Change in Control
(within  the meaning of our Stock Incentive  Plan) or to any securities offering; (b) gain or
loss recognized as a result of derivative instrument transactions  or  hedging activities;
(c) any gains or losses associated with the  early  retirement of debt obligations;  (d) charges
resulting from significant natural disasters; and (e) significant  gains or losses  associated
with our LIFO computation; and

unless disallowed by the Committee, (a) non-cash asset impairments; (b) any significant
loss as a result of an individual litigation, judgment or  lawsuit  settlement; (c) charges for
business restructurings; (d) losses due  to  new  or modified tax legislation or accounting
changes enacted after the beginning of the  2016 fiscal year; (e) significant tax settlements;
and (f) any significant unplanned items of a  non-recurring  nature.

The Committee used our 2016 annual  financial plan  adjusted EBIT performance goal of

$2.155 billion as the target for the 2016 Teamshare program and retained  the threshold  (below which
no bonus may be earned) and maximum (above which no further bonus may be earned) performance

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levels at 90% and 120% of the target level, respectively.  These threshold  and  maximum performance
levels were again used, as they continue to reflect the  practices  of  our market  comparator group.
Payouts for financial performance are based on actual results  and are interpolated on a straight-line
basis between threshold and target and  between target and maximum.

The bonus payable to each named executive  officer upon achieving  the target level  of financial

performance is equal to the applicable percentage of base salary  shown in the  table  below,  subject to
the Committee’s exercise of negative discretion based on  the individual’s  performance  (see ‘‘Use of
Performance Evaluations’’). These percentages for each  non-CEO  named executive officer remained
unchanged from those in effect at  the  end of the prior  year  based on the Committee’s review of the
market comparator group data in light of the named executive officer’s total compensation  and the
responsibilities of the position and experience level of each non-CEO named executive officer in his or
her position. Mr. Vasos’s percentage also remained unchanged  for the  reasons  outlined above  under
‘‘Mr. Vasos’s 2016 Compensation Generally.’’

Name

Target % of
Base Salary*

Mr. Vasos
All other named executive officers

100
65

*

For all named executive officers, payout percentages at  the threshold and maximum
performance levels would be calculated at 50% and  300%, respectively,  of the applicable  target
percentage of base salary.

(b)

2016 Teamshare Results. The Compensation Committee certified the adjusted EBIT

performance result at $2.083 billion (96.64% of  target) resulting in 2016  Teamshare payouts  to each  of
the named executive officers of 83.22%  of  the target percentages set  forth  in the table above. Such
amounts are reflected in the ‘‘Non-Equity Incentive Plan Compensation’’ column of the  Summary
Compensation  Table.

Long-Term Equity Incentive Program. Long-term equity incentives are an important part of our

pay for performance philosophy and are designed to motivate named executive  officers to focus on
long-term success for shareholders while rewarding them  for  a  long-term commitment  to  us. The
Compensation Committee considers annual equity  awards  each March at  its regular quarterly meeting
and considers special equity awards as necessary in connection  with one-time events such as  a new  hire,
promotion or special performance. Equity awards  are made  under our shareholder-approved Stock
Incentive  Plan.

(a)

2016 Equity Awards for Mr. Vasos. After considering the market comparator  group data
pertaining to long-term incentive compensation, the Compensation Committee determined  to provide
Mr. Vasos with a $5.5 million estimated value for  his 2016 equity  grants. Specifically,  the Committee
determined that Mr. Vasos’s annual equity grant should reflect a  mix of  50% stock options and
50% PSUs to more closely align to market practices and  to alleviate  tax deductibility  concerns relating
to RSUs which previously represented 25% of  the annual award mix, and  approved a $4.0 million
equity grant value award to Mr. Vasos  in accordance with the terms outlined in ‘‘2016 Annual  Equity
Awards for Named Executive Officers  Other than Mr.  Vasos’’  below. In further recognition  of his 2015
performance, to incent his continued  performance and to aid in his  retention, in March  2016, the
Committee approved an additional non-qualified stock option award  to  Mr. Vasos having an
approximate value of $1.5 million to purchase 85,759 shares of  our common stock. Subject  to certain
limited vesting acceleration events, such  options are scheduled to vest ratably  in installments of 331⁄3%
on each of the third, fourth and fifth  anniversaries of the March 16, 2016  grant date,  subject to
Mr. Vasos’s continued employment with us and holding requirements  through the  fifth anniversary of
the grant date. The options will terminate no  later than ten years from the grant date. The Committee

28

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believed the $5.5 million estimated combined  value of  these  equity awards was within  a reasonable
range of the market comparator group data  in light  of Mr. Vasos’s time in the CEO role  as compared
to other CEOs in the market comparator group  and  in light  of his total compensation  given his 10.0%
base salary increase for 2016.

(b)

2016 Annual Equity Awards for Named  Executive Officers  Other than Mr. Vasos. Each

year, the Compensation Committee determines a targeted  equity award value  for each named executive
officer derived from benchmarking information and the appropriate mix of vehicles in  which to deliver
such targeted value (see ‘‘Use of Market Benchmarking Data’’). In 2016,  with the exception of
Mr. Garratt, the targeted value for each non-CEO named executive officer was unchanged  from the
prior year’s targeted value for such job level based on the Committee’s review of the  market
comparator group data. Mr. Garratt’s targeted value was  increased from $335,000 in  2015 to
$1.1 million in 2016 as a result of his  promotion  in December  2015 and a review  of  the market
comparator group data. In addition,  the equity mix was delivered 50%  in options  and 50% in PSUs for
the reasons outlined in ‘‘2016 Equity Awards  for Mr.  Vasos’’  above.

The options are granted with a per share exercise price equal  to  the fair market value of one

share of our common stock on the grant date. The options vest 25% annually on  April 1  of  each of the
four  fiscal years following the fiscal year in which  the grant is made, subject to the named executive
officer’s continued employment with us and certain accelerated vesting provisions. The PSUs  can be
earned if specified performance goals  are achieved  during the performance period  (which  was fiscal
year 2016) and if certain additional vesting requirements  are met.

For PSUs the Committee selects and sets  targets for  financial  performance  measures, then

establishes threshold and maximum levels of performance derived  from  those  targets. The number  of
PSUs earned depends on the level of financial performance achieved versus the goals.  The Committee
selected  adjusted EBITDA (weighted 50%) and adjusted ROIC (weighted 50%) as the 2016 financial
performance measures for the PSUs, and set target  performance levels equal to our 2016  financial plan.
These financial measures and weightings  have been used for the  PSUs since 2013 to appropriately
balance the emphasis placed upon earnings performance as well as rigorous capital management over
the long-term.

The adjusted EBITDA performance target is  computed as  income (loss) from continuing
operations before cumulative effect of change in accounting  principles plus interest  and other financing
costs, net, provision for income taxes,  and depreciation and amortization, but excludes the impact of all
items excluded from the 2016 Teamshare program  adjusted EBIT calculation  outlined above, as well as
share-based compensation charges. The adjusted ROIC performance target is calculated  as (a) the
result of (x) the sum of (i) our operating  income,  plus (ii) depreciation  and amortization,  plus
(iii) minimum rentals, minus (y) taxes,  divided by (b) the  result of (x) the sum of the averages of:
(i) total assets, plus (ii) accumulated depreciation and amortization, minus  (y)  (i) cash, minus
(ii) goodwill, minus (iii) accounts payable, minus (iv) other payables, minus (v) accrued liabilities, plus
(vi) 8x minimum rentals but excludes the impact of all items excluded  from the 2016 Teamshare
program adjusted EBIT calculation outlined above.

The following table shows how the PSUs would be earned at each  of the threshold,  target and

maximum performance levels. PSUs earned  for financial  performance between these levels are
interpolated in a manner similar to that used for  our 2016 Teamshare  bonus program, and  the number
of PSUs earned could vary between 0% and 300% of  the target award. The following tables  also show
the actual results of the 2016 financial performance  measures  and the actual number of PSUs earned.

29

Level

Below Threshold
Threshold
Target
Maximum
2016 Results

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Adjusted  EBITDA

Adjusted  ROIC

Result
EBITDA
v. Target Result  ($)

Units
Earned

Result
ROIC
v.  Target Result

Units
Earned

Total Units
Earned

(%)

<90
90
100
120
96.8

(in millions) (% of Target)

(%)

(%)

(% of Target) (%  of  Target)

<2,323
2,323
2,582
3,098
2,498

0
25
50
150
42.0

<94.80 <18.22
18.22
19.22
21.22
19.10

94.80
100.00
110.41
99.4

0
25
50
150
47.0

0
50
100
300
89.0

Name

Mr. Vasos
All other named executive officers

2016 PSUs Earned

24,357
6,698

One-third of the earned PSUs vested on the last  day of the one-year performance period, and

the remaining two-thirds will vest equally on each of  April 1,  2018 and April 1, 2019,  subject to the
named executive officer’s continued employment with us and certain accelerated vesting  provisions. All
vested PSUs will be settled in shares of  our  common  stock.

(c) Share Ownership Guidelines and Holding  Requirements. As shown below, senior officers

are subject to share ownership guidelines and holding requirements. The share ownership guideline is a
multiple of annual base salary as in effect from  time to time and  is to be achieved within a  five-year
time period.

Officer Level

Multiple of Base Salary

CEO
EVP
SVP

5X
3X
2X

Each senior officer is required to retain ownership  of  50% of  all net after-tax  shares issuable

upon vesting or exercise of compensatory  awards until he or she reaches the  target ownership level.
Administrative details pertaining to these matters are established by the Compensation  Committee.

(d) Policy Against Hedging and Pledging Transactions. Our policy prohibits Board members

and executive officers from (1) pledging Dollar General securities as collateral,  (2) holding Dollar
General securities in a margin account, and (3) hedging their ownership of Dollar General  stock, such
as entering into or trading prepaid variable forward  contracts, equity  swaps, collars,  puts,  calls, options
(other than those granted by us) or other derivative instruments related  to  Dollar General  stock.

Benefits and Perquisites. Our named executive officers participate  in  certain benefits on  the

same terms that are offered to all of our salaried employees. We also  provide them with limited
additional benefits and perquisites for retention  and  recruiting purposes, to replace benefit
opportunities lost due to regulatory limits, and  to  enhance  their ability to focus on  our business. We do
not provide tax gross-up payments on any benefits and perquisites other than relocation-related items.
The primary additional benefits and  perquisites include the following:

• We provide a Compensation Deferral Plan (the ‘‘CDP’’) and, for named executive officers
hired or promoted prior to May 28, 2008, a  defined  contribution  Supplemental Executive
Retirement Plan (the ‘‘SERP,’’ and together with the  CDP, the ‘‘CDP/SERP Plan’’).

• We pay the premiums for a life insurance  benefit  equal to 2.5 times  base salary  up to a

maximum of $3 million.

• We pay administrative fees for short-term disability coverage, which provides income
replacement for up to 26 weeks at 100% of base salary  for the first three weeks and

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70% of base salary thereafter. We also pay the premiums under  a  group long-term
disability plan, which provides 60% of base salary  up to a maximum monthly  benefit of
$20,000.

• We provide a relocation assistance program under  a policy applicable  to  officer-level

employees.

• We provide personal financial and estate  planning and tax preparation services  through a

third party.

Severance  Arrangements

As noted above, we have an employment agreement with each of  our named executive officers

that, among other things, provides for such  executive’s  rights upon a termination of employment in
exchange for valuable business protection  provisions for us. We believe that reasonable severance
benefits are appropriate to protect the named executive officer against circumstances over  which he or
she  does not have control and as consideration for the  promises  of  non-disclosure, non-competition,
non-solicitation and non-interference  that we require in our employment  agreements. A  change in
control, by itself (‘‘single trigger’’), does not trigger  any  severance provision  applicable  to  our named
executive officers, except for the provisions  related to outstanding  long-term equity awards granted
prior to 2016. The 2016 annual equity awards do not provide  for single trigger vesting  acceleration but
rather  require a termination event within  a certain period of time  following a change in  control to
accelerate vesting of such equity awards.

Considerations Associated with Regulatory Requirements

Under Section 162(m) of the Internal Revenue Code, we  generally may not take  a tax
deduction for individual compensation over  $1 million paid in  any  taxable  year to each  of  the persons
who were, at the end of the fiscal year, our CEO or one of the other named executive  officers (other
than our Chief Financial Officer). As a result, we  may  not deduct any salary, signing bonus or other
annual compensation paid or imputed to such  covered officers that  causes non-performance-based
compensation to exceed the $1 million limit. Certain  performance-based compensation is exempt  from
the deduction limit.

We believe that our Stock Incentive Plan and our Annual Incentive Plan currently satisfy, and

if Proposals 2 and 3 are approved, will continue  to  satisfy  the requirements  of  Section 162(m) such  that
we may deduct compensation expense realized in  connection with  any (1) payments made  under our
Teamshare program, (2) stock options and stock appreciation  rights, and (3)  performance-based
restricted stock and RSU awards. However, restricted stock  or  RSUs  that  solely vest over time are not
‘‘performance-based compensation’’ under Section 162(m),  and we will be  unable to deduct
compensation expense realized in connection with those time-vested awards  to  persons covered by
Section  162(m) to the extent their non-performance-based  compensation exceeds $1 million.  Our
policies do not restrict the Compensation  Committee from exercising discretion to approve
compensation packages that may result in certain non-deductible compensation expenses but that the
Committee nonetheless determines to be in our shareholders’ best interests.

The Committee administers our executive  compensation  program  with the good  faith  intention

of complying with Section 409A of the Internal Revenue Code, which  relates to the taxation of
nonqualified  deferred  compensation  arrangements.

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Compensation  Committee  Report

The Compensation Committee of our  Board of Directors reviewed and discussed with

management the Compensation Discussion and Analysis required by Item 402(b) of Regulation  S-K
and, based on such review and discussions,  the Compensation Committee  recommended to the Board
that the Compensation Discussion and  Analysis be included in this document.

This report has been furnished by the members of  the Compensation Committee:

• Warren F. Bryant, Chairman

•

Patricia D. Fili-Krushel

• William C. Rhodes, III

The above Compensation Committee Report does not constitute soliciting material and should not

be deemed filed or incorporated by reference into  any other Dollar  General filing under the Securities Act
of 1933 or the Securities Exchange Act of  1934, except to the extent Dollar  General specifically  incorporates
this report by reference therein.

32

Summary  Compensation  Table

The following table summarizes compensation paid to or earned by  our named executive

officers in each of the 2016, 2015 and  2014 fiscal years. We have  omitted from  this  table  the columns
for ‘‘Bonus’’ and ‘‘Change in Pension Value and Nonqualified Deferred  Compensation Earnings’’
because they are inapplicable.

Name and Principal Position(1)

Year

Salary
($)(2)

Stock
Awards
($)(3)

Option
Awards Compensation Compensation

All  Other

($)(4)

($)(5)

Non-Equity
Incentive
Plan

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Todd J. Vasos,
Chief Executive Officer

John W. Garratt,
Executive Vice President &
Chief Financial Officer

Jeffery C. Owen,
Executive Vice President,
Store Operations

Rhonda M. Taylor,
Executive Vice President &
General Counsel

James W. Thorpe,
Executive Vice President &
Chief Merchandising Officer

2016 1,083,375 2,317,164 4,194,777
808,022 5,932,285
2015
653,913
821,048
2014

926,605
765,342

2016
2015

511,603
339,405

637,226
180,374

655,955
303,694

915,411
956,548
521,486

277,981
199,223

($)

82,561(6)
99,541
67,422

47,247(7)
66,150

Total
($)

8,593,288
8,723,001
2,829,211

2,130,012
1,088,846

2016

613,924

637,226

655,955

333,578

55,863(8)

2,296,546

2016
2015

539,371
515,645

637,226
592,530

655,955
599,657

293,300
362,026

95,609(9)
66,702

2,221,461
2,136,560

2016

649,736

637,226

655,955

353,036

55,073(10)

2,351,026

(1) Mr. Vasos served as Chief Operating Officer from  November 2013 until his promotion to CEO in June 2015. Mr.  Garratt
joined Dollar General in October 2014 as Senior Vice  President, Finance and Strategy, assumed the role of interim  Chief
Financial Officer in July 2015, and was promoted to Executive Vice President and Chief Financial Officer in December
2015. Mr. Garratt was not a named executive officer for 2014. Messrs.  Owen and Thorpe joined Dollar General in  June
2015 and August 2015, respectively, but were not named  executive officers for 2014 or for 2015. Ms. Taylor joined  Dollar
General in March 2000 but was not a named executive officer for  2014.

(2) Each named executive officer deferred under the CDP  and  contributed to our 401(k) Plan a portion of salary earned in
each of the fiscal years for which salaries are reported above for  the applicable named executive officer. The amounts of
the fiscal 2016 salary deferrals under the CDP are included in the Nonqualified Deferred Compensation Table.

(3) The amounts reported represent the aggregate grant date fair  value of PSUs and, for years prior to 2016, RSUs awarded in

each fiscal year for which compensation is  required  to  be  reported  in the table for each named executive officer, in each
case computed in accordance with FASB  ASC  Topic 718. The PSUs are subject to performance conditions, and the
reported value at the grant date is based  upon the probable  outcome of such conditions on such date. The values  of  the
PSUs at the grant date assuming that  the highest level of  performance conditions will be achieved are as follows  for each
fiscal year required to be reported for each applicable named executive officer:

Fiscal
Year

2016
2015
2014

Mr. Vasos
($)

6,951,492
1,212,033
1,234,699

Mr. Garratt
($)

1,911,679
270,561
N/A

Mr. Owen
($)

1,911,679
N/A
N/A

Ms. Taylor
($)

1,911,679
888,794
N/A

Mr. Thorpe
($)

1,911,679
N/A
N/A

Information regarding the assumptions made in the valuation of these  awards is set forth in Note 9 of the annual
consolidated financial statements in our 2016 Form 10-K.

33

(4) The amounts reported represent the aggregate grant date fair  value of stock options awarded to the applicable  named
executive officer in the fiscal year indicated,  computed in accordance with FASB ASC Topic 718. Information regarding
assumptions made in the valuation of these  awards  is set  forth in Note 9 of the annual consolidated financial statements in
our 2016 Form 10-K.

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(5) Represents amounts earned pursuant to our Teamshare bonus program for each fiscal year reported. See the discussion of
the ‘‘Short-Term Cash Incentive Plan’’  in ‘‘Compensation Discussion and Analysis’’ above. Messrs. Vasos and Garratt each
deferred 5%, and Mr. Thorpe deferred 100%,  of his fiscal 2016 Teamshare bonus payment reported above under  the CDP.
Mr. Vasos deferred 5% of his fiscal 2015 Teamshare bonus payment reported above under the CDP. No named executive
officer deferred any portion of his or her  fiscal 2014 Teamshare bonus  payment reported above.

(6)

(7)

(8)

Includes $40,502 and $13,646, respectively, for our match contributions to the CDP and the 401(k) Plan; $2,303  for
premiums paid under our life insurance  program;  and  $26,110 which represents the aggregate incremental cost  of  providing
certain perquisites, including $19,800 for financial and estate  planning services and other amounts for perquisites which
individually did not equal or exceed the greater  of $25,000 or 10% of total perquisites, including costs associated with
attendance by him and his guests at entertainment events, premiums paid under our group long-term disability  program,
miscellaneous gifts, an executive physical  medical examination, nominal incremental costs incurred for a guest to accompany
him on business, and an administrative fee for coverage under our  short-term disability program, as well as participation in
a group umbrella liability insurance program  offered at no incremental  cost to Dollar General through a third  party vendor
at a group rate paid by the executive and  coverage under our  business travel accident insurance for which Dollar  General
incurs no incremental cost for participation by  the named  executive officers in addition to certain other employees.

Includes $12,272 and $13,305, respectively, for our match contributions to the CDP and the 401(k) Plan; $1,087  for
premiums paid under our life insurance  program;  and  $20,583 which represents the aggregate incremental cost  of  providing
certain perquisites, including $15,569 for costs associated  with financial  and estate planning services and other  amounts  for
perquisites which individually did not  equal  or exceed the greater  of $25,000 or 10% of total perquisites, including costs
associated with attendance by him and  his  guests  at entertainment events, premiums paid under our group long-term
disability program, miscellaneous gifts, an executive physical medical examination, and an administrative fee for  coverage
under our short-term disability program, as well  as participation in a  group umbrella liability insurance program which is
offered at no incremental cost to Dollar  General through a third party vendor at a group rate paid by the executive  and
coverage under our business travel accident insurance for which Dollar General incurs no incremental cost for  participation
by the named executive officers in addition to certain other employees.

Includes $17,377 and $13,294, respectively, for our match contributions to the CDP and the 401(k) Plan; $1,305  for
premiums paid under our life insurance  program;  and  $23,887 which represents the aggregate incremental cost  of  providing
certain perquisites, including $17,625 for costs associated  with financial  and estate planning services and other  amounts  for
perquisites which individually did not  equal  or exceed the greater  of $25,000 or 10% of total perquisites, including costs
associated with attendance by him and  his  guests  at entertainment events, premiums paid under our group long-term
disability program, miscellaneous gifts and an administrative fee for  coverage under our short-term disability program,  as
well as participation in a group umbrella liability insurance program which is offered at no incremental cost to  Dollar
General through a third party vendor at a group rate paid by the executive and coverage under our business travel  accident
insurance for which Dollar General incurs no incremental cost for participation by the named executive officers in  addition
to certain other employees.

(9)

Includes $67,497 for our contribution to the SERP and  $13,647 and $13,318, respectively, for our match contributions to the
CDP and the 401(k) Plan; and $1,147 for premiums paid under our life insurance program. Perquisites and personal
benefits totaled less than $10,000 and  accordingly  are  not included in the table.

(10) Includes $19,163 and $11,370, respectively, for  our match contributions to the CDP and the 401(k) Plan; $1,381  for

premiums paid under our life insurance  program;  and  $23,159 which represents the aggregate incremental cost  of  providing
certain perquisites, including $19,800 for financial and estate  planning services and other amounts for perquisites which
individually did  not equal or exceed the greater  of $25,000 or 10% of total perquisites, including costs associated with
attendance by him and his guests at entertainment events, premiums paid under our group long-term disability  program,
miscellaneous gifts, nominal incremental costs incurred for  his  spouse to accompany him on business and an administrative
fee for coverage under our short-term disability program, as  well as participation in a group umbrella liability insurance
program offered at no incremental cost to Dollar  General through a third party vendor at a group rate paid by the
executive and coverage under our business travel accident insurance for which Dollar General incurs no incremental  cost
for participation by the named executive officers  in addition to certain other employees.

34

Grants of Plan-Based Awards in Fiscal 2016

The table below shows each named executive officer’s  fiscal  2016 Teamshare bonus opportunity
under ‘‘Estimated Possible Payouts Under Non-Equity Incentive Plan  Awards.’’ Actual amounts earned
under the fiscal 2016 Teamshare program  are shown  in the Summary  Compensation Table  and, for
those who received such payments, represent prorated payment on a graduated scale  for financial
performance between the threshold and target  performance levels. See  ‘‘Short-Term Cash Incentive
Plan’’ in ‘‘Compensation Discussion and Analysis’’ for discussion of  such Teamshare program.

The table below also shows information regarding  equity awards made to our  named executive

officers for fiscal 2016, all of which were granted  pursuant  to  our Stock Incentive Plan. The awards
listed under ‘‘Estimated Possible Payouts Under Equity Incentive Plan Awards’’ include the threshold,
target and maximum number of PSUs  which could be earned by each  named executive officer based
upon the level of achievement of fiscal 2016 financial performance measures. The awards listed under
‘‘All Other Option  Awards’’ include non-qualified stock options that  vest over time based upon the
applicable named executive officer’s continued employment by Dollar General. See ‘‘Long-Term Equity
Incentive Program’’ in ‘‘Compensation Discussion  and Analysis’’ above for further  discussion of these
awards. We have omitted from this table the column for All Other Stock Awards  because it is
inapplicable.

P
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Estimated Possible Payouts Under Estimated  Possible Payouts Under
Non-Equity Incentive Plan Awards

Equity Incentive Plan Awards

Name

Mr. Vasos

Mr. Garratt

Mr. Owen

Ms. Taylor

Mr. Thorpe

Grant Threshold
Date

($)

Target
($)

— 550,000
—
—
—

3/16/16
3/16/16
3/16/16

— 167,018
—
—

3/16/16
3/16/16

— 200,421
—
—

3/16/16
3/16/16

— 176,222
—
—

3/16/16
3/16/16

— 212,112
—
—

3/16/16
3/16/16

1,100,000
—
—
—

334,035
—
—

400,842
—
—

352,443
—
—

424,224
—
—

Maximum Threshold

($)

3,300,000
—
—
—

1,002,105
—
—

1,202,526
—
—

1,057,329
—
—

1,272,673
—
—

(#)

—
—
—
13,684

—
—
3,763

—
—
3,763

—
—
3,763

—
—
3,763

Grant

All Other
Option
Awards: Exercise Date Fair
Number of or Base Value of
Securities Price of Stock and
Underlying Option
Awards
($/Sh)(1)

Option
Awards
($)(2)

(#)

Target Maximum Options
(#)

(#)

—
—
—
27,367

—
—
7,526

—
—
7,526

—
—
7,526

—
—
7,526

—
—
—
82,101

—
—
22,578

—
—
22,578

—
—
22,578

—
—
22,578

—
119,599
85,759
—

—
32,890
—

—
32,890
—

—
32,890
—

—
32,890
—

—
84.67
84.67
—

—
84.67
—

—
84.67
—

—
84.67
—

—
84.67
—

—
2,385,270
1,809,506
2,317,164

—
655,955
637,226

—
655,955
637,226

—
655,955
637,226

—
655,955
637,226

(1) The per share exercise price was calculated  based on the closing market price of one share of our common stock on  the

date of grant as reported by the NYSE.

(2) Represents  the aggregate grant  date  fair value of each equity award, computed in accordance with FASB ASC  Topic 718.
For equity awards that are subject to performance conditions,  the value at the grant date is based upon the probable
outcome of such conditions. For information regarding the assumptions made in the valuation of these awards, see Note 9
of the annual consolidated financial statements included in our 2016  Form 10-K.

35

Outstanding Equity Awards at 2016 Fiscal Year-End

The table below sets forth information regarding  awards granted under our Stock  Incentive

Plan and held by our named executive  officers as of the end of fiscal 2016. We have omitted from this
table all columns for ‘‘Equity Incentive  Plan  Awards’’ because they are  inapplicable. All awards
included in the table, to the extent they have not vested, are subject to certain accelerated vesting
provisions as described in ‘‘Potential Payments upon  Termination or Change  in Control.’’ PSUs and
RSUs reported in the table are payable in  shares of our common stock on a one-for-one basis.

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Option  Awards

Stock  Awards

Number  of
Securities
Underlying
Unexercised
Options
(#)
Exercisable

Number of
Securities
Underlying
Unexercised
Options
(#)
Unexercisable

Option
Exercise
Price
($)

Option
Expiration
Date

Number of
Shares or
Units of
Stock  That Have
Not  Vested
(#)

Market Value
of  Shares
or  Units
of  Stock That
Have  Not Vested
($)(10)

37,440(1)
20,619(1)
2,160(1)
18,964(1)
11,198(2)
—
—
—
—
—
—
—
—
2,517(1)
2,502(2)
1,958(1)
—
—
—
—
8,928(1)
—
—
7,926(9)
4,729(1)
2,250(1)
5,181(1)
4,236(1)
8,213(2)
—
—
—
—
—
—
14,189(1)
—
—

—
6,873(1)
720(1)
18,962(1)
33,588(2)
256,682(3)
119,599(2)
85,759(3)
—
—
—
—
—
2,514(1)
7,500(2)
5,871(1)
32,890(2)
—
—
—
26,775(1)
32,890(2)
—

—
—
749(1)
1,727(1)
4,234(1)
24,630(2)
32,890(2)
—
—
—
—
—
42,561(1)
32,890(2)
—

45.25
48.11
56.48
57.91
74.72
76.00
84.67
84.67
—
—
—
—
—

66.69
74.72
65.35
84.67
—
—
—

73.73
84.67
—

25.25
45.25
48.11
54.48
57.91
74.72
84.67
—
—
—
—
—

73.73
84.67
—

03/20/2022
03/18/2023
12/03/2023
03/18/2024
03/17/2025
06/03/2025
03/16/2026
03/16/2026
—
—
—
—
—

12/03/2024
03/17/2025
12/02/2025
03/16/2026
—
—
—

08/25/2025
03/16/2026
—

03/24/2020
03/20/2022
03/18/2023
05/28/2023
03/18/2024
03/17/2025
03/16/2026
—
—
—
—
—

08/25/2025
03/16/2026
—

—
—
—
—
—
—
—
—
2,253(4)
3,766(5)
16,238(6)
2,357(7)
3,604(8)

—
—
—
—
840(5)
4,464(6)
804(8)

—
—
4,464(6)

—
—
—
—
—
—
—
503(4)
2,762(5)
4,464(6)
526(7)
2,642(8)

—
—
4,464(6)

—
—
—
—
—
—
—
—
164,784
275,445
1,187,647
172,391
263,597

—
—
—
—
61,438
326,497
58,805

—
—
326,497

—
—
—
—
—
—
—
36,789
202,013
326,497
38,472
193,236

—
—
326,497

Grant
Date

03/20/12
03/18/13
12/03/13
03/18/14
03/17/15
06/03/15
03/16/16
03/16/16
03/18/14
03/17/15
03/16/16
03/18/14
03/17/15

12/03/14
03/17/15
12/02/15
03/16/16
03/17/15
03/16/16
03/17/15

08/25/15
03/16/16
03/16/16

03/24/10
03/20/12
03/18/13
05/28/13
03/18/14
03/17/15
03/16/16
03/18/14
03/17/15
03/16/16
03/18/14
03/17/15

08/25/15
03/16/16
03/16/16

Name

Mr. Vasos

Mr. Garratt

Mr. Owen

Ms. Taylor

Mr. Thorpe

(1)

(2)

(3)

(4)

Part of a time-based options grant with a vesting schedule of 25% per year on each of the first four anniversaries of the
grant date.

Part of a time-based options grant with a vesting schedule of 25% per year on each of the first four anniversaries of the
April 1 following the grant date.

Part of a time-based options grant with a vesting schedule of 331⁄3% per year on each of the third, fourth and fifth
anniversaries of the grant date.

Part of PSUs earned for our fiscal 2014 adjusted EBITDA and adjusted  ROIC  performance;  scheduled to vest  on
March 18, 2017.

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(5)

(6)

(7)

(8)

Part of PSUs earned for our fiscal 2015  adjusted EBITDA  and  adjusted ROIC performance; scheduled to vest 50%  per
year on April 1, 2017 and April 1, 2018.

Part of PSUs earned for our fiscal 2016  adjusted EBITDA  and  adjusted ROIC performance; scheduled to vest 50%  per
year on April 1, 2018 and April 1, 2019.

Part of an RSU grant with a vesting schedule of 331⁄3% per year on each of the first three anniversaries of the grant date.

Part of an RSU grant with a vesting schedule of  331⁄3% per year on each of the first three anniversaries of the April 1
following the grant date.

(9) These options vested in increments of  1,286 shares on  each  of February 3,  2012 and March 24,  2012;  1,285 shares  on each

of February 1, 2013, March 24, 2013, January 31, 2014 and March  24, 2014; and 214  shares on  January  30, 2015.

(10) Computed by multiplying the number of units by  the  closing  market  price of  one share of  our common stock  on

February 3, 2017 as reported by the NYSE.

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Option Exercises and Stock Vested During Fiscal 2016

Option Awards

Stock Awards

Number of
Shares
Acquired on
Exercise
(#)(1)

—
—
—
2,358
—

Value Realized
on Exercise
($)(2)

—
—
—
140,985
—

Number of
Shares
Acquired on
Vesting
(#)(3)

17,558
2,637
2,234
4,916
2,234

Value Realized
on  Vesting
($)(4)

1,392,973
198,581
163,395
393,116
163,395

Name

Mr. Vasos
Mr. Garratt
Mr. Owen
Ms. Taylor
Mr. Thorpe

(1) Represents the gross number of option shares exercised, without deduction for shares that may have been surrendered or

withheld to satisfy the exercise price or applicable tax  withholding obligations.

(2) Value realized is calculated by multiplying the gross number of options exercised by the difference between the market

price of our common stock on the date of exercise  and  the exercise price.

(3) Represents the gross number of shares acquired  upon vesting of  PSUs and RSUs, without deduction for shares that may

have been withheld to satisfy applicable tax withholding obligations.

(4) Value realized is calculated by multiplying the gross number of shares vested by the closing market price of our common

stock on the vesting date as reported by the NYSE.

We have omitted the Pension Benefits table because  it  is inapplicable.

Pension Benefits
Fiscal 2016

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Nonqualified  Deferred  Compensation
Fiscal 2016

Information regarding each named executive  officer’s participation in our CDP/SERP Plan is

included in the following table. The material terms of the CDP/SERP Plan are described after the
table. Please also see ‘‘Benefits and Perquisites’’ in  ‘‘Compensation Discussion and Analysis’’ above. We
have omitted from this table the column pertaining to ‘‘Aggregate  Withdrawals/Distributions’’ during
the fiscal year because it is inapplicable.

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Name

Mr. Vasos
Mr. Garratt
Mr. Owen
Ms. Taylor
Mr. Thorpe

Executive
Contributions
in Last  FY
($)(1)

Registrant
Contributions
in Last FY
($)(2)

101,996
25,580
30,696
26,969
422,328

40,502
12,272
17,377
81,144
19,163

Aggregate
Earnings
in Last  FY
($)(3)

102,514
2,505
3,191
29,216
29,917

Aggregate
Balance
at  Last FYE
($)(4)

778,627
42,466
53,797
345,506
506,176

(1) Of the reported amounts, the following amounts  are  reported  in the Summary Compensation Table as ‘‘Salary’’  for 2016:
Mr. Vasos ($54,169); Mr. Garratt ($25,580); Mr.  Owen ($30,696);  Ms.  Taylor ($26,969); and Mr. Thorpe ($422,328).

(2) Reported as ‘‘All Other Compensation’’ in the Summary Compensation Table.

(3) The amounts shown are not reported in the Summary Compensation Table because they do not represent above-market  or

preferential  earnings.

(4) Of the amounts reported, the following were previously  reported  as compensation to the named executive officer  for years
prior to 2016 in a Summary Compensation Table: Mr.  Vasos ($501,023); Mr. Garratt ($2,083); Mr. Owen ($0);  Ms.  Taylor
($54,709); and Mr. Thorpe ($0).

Pursuant to the CDP, each named executive officer  may annually elect to defer up  to 65% of

his base salary if his compensation exceeds the limit set  forth in Section  401(a)(17) of the  Internal
Revenue Code, and up to 100% of his  bonus pay if his compensation equals or exceeds the  highly
compensated limit under Section 414(q)(1)(B) of the Internal Revenue  Code. We currently  match base
pay deferrals at a rate of 100%, up to 5%  of  annual  salary, with annual salary offset by the amount of
match-eligible salary under the 401(k) Plan. All named executive officers are 100% vested in all
compensation and matching deferrals and earnings on  those deferrals.

Pursuant to the SERP, we make an annual contribution  equal to a certain  percentage of a

participant’s annual salary and bonus to eligible participants who  are actively  employed in an eligible
job grade on January 1 and continue to be employed as  of December  31 of a given  year.  The
contribution percentage is based on age, years of service and job grade.  Persons hired after  May 27,
2008 are not eligible to participate in  the SERP.  The  fiscal  2016 contribution percentage was 7.5% for
Ms. Taylor, and she is 100% vested in her  SERP  account. No  other named  executive officer  was
eligible to participate in the SERP in 2016.

The amounts deferred or contributed to the CDP/SERP  Plan are credited  to  a liability account,

which is then invested at the participant’s  option in an account  that mirrors the performance  of a fund
or funds selected by the Compensation Committee or  its delegate. Beginning  on August 2, 2008,  these
funds are identical to the funds offered in our  401(k) Plan.

For a participant who ceases employment with  at least 10  years of service or after reaching
age 50 and whose CDP account balance or SERP account balance exceeds certain dollar thresholds,
the account balance will be paid by (a) lump  sum, (b) monthly  installments over a 5, 10 or 15-year
period or (c) a combination of lump sum and installments, pursuant to the participant’s election.
Otherwise, payment is made in a lump sum.  The vested  amount will be payable at the time designated

38

by the CDP/SERP Plan upon the participant’s  termination of employment.  A participant’s CDP/SERP
benefit normally is payable in the following  February if employment ceases during the first 6  months of
a calendar year or is payable in the following August  if  employment ceases during the last 6 months of
a calendar year. However, participants  may elect to receive an in-service lump  sum distribution of
vested amounts credited to the CDP account, provided  that the date  of distribution is  no sooner than
5 years  after the end of the year in which  the amounts were deferred. In addition, a participant who is
actively employed may request an ‘‘unforeseeable emergency hardship’’ in-service lump sum  distribution
of vested amounts credited to the participant’s  CDP  account. Account balances are  payable in  cash.

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As a result of our change  in control which  occurred in 2007,  the CDP/SERP Plan liabilities
through July 6, 2007 were fully funded into an irrevocable rabbi trust. We  also funded into the rabbi
trust deferrals into the CDP/SERP Plan between July 6, 2007 and October 15,  2007. All CDP/SERP
Plan liabilities incurred on or after October  15, 2007 are  unfunded.

Potential Payments upon Termination or Change  in  Control

Our agreements with our named executive officers and certain plans and programs  in which
our  named executive officers participate, in each  case as in  effect at the end of our 2016  fiscal year,
provide for benefits or payments upon certain employment termination or change in  control events.
These benefits and payments are discussed below  except to the  extent a benefit  or payment is available
generally to all salaried employees and  does not discriminate in favor of our  executive officers  or to the
extent already discussed under ‘‘Nonqualified Deferred Compensation Fiscal  2016’’ above.

Payments Upon Termination Due to Death  or Disability

Pre-2012 Equity Awards. Ms. Taylor has options outstanding that were granted prior to 2012.

All such options are fully vested and generally  may be exercised for  a period of one year from
termination of employment due to death or  disability (as defined in the  applicable award agreement)
unless such options have expired earlier.

Post-2011 Equity Awards.

If a named executive officer’s employment with us terminates due to

death or disability (as defined in the applicable award agreement):

•

•

Stock Options. Any outstanding unvested stock option shall become immediately vested
and exercisable with respect to 100% of the  shares subject to the option immediately  prior
to such event, and such vested options may be exercised until the  first anniversary of the
employment termination date but no later than  the 10th anniversary of the grant date.

Performance Share Units. PSUs were  awarded  in fiscal 2014 (‘‘2014  PSUs’’), fiscal 2015
(‘‘2015 PSUs’’) and fiscal 2016 (‘‘2016 PSUs’’) to each  named executive who  was employed
by us at the time of the applicable award.

(cid:2) If such termination had occurred before February 3, 2017  for the  2016 PSUs, a
pro-rated portion (based on months employed during the  one  year performance
period)  of one-third of the 2016 PSUs earned  based on  performance during the
entire performance period would have become  vested  and  nonforfeitable (unless
previously vested or forfeited) as of February 3, 2017 and would  have been paid
on April 1, 2017. If such termination  had occurred on or after February 3, 2017
for the 2016 PSUs and before April 1, 2017, the participant would have  received
the one-third of the 2016 PSUs earned that are  described above, without
proration.

(cid:2) If such termination occurs after March 18, 2015 for  the 2014 PSUs, April 1, 2016
for the 2015 PSUs or April 1, 2017 for the 2016 PSUs, any remaining earned but
unvested PSUs from such awards shall become vested and nonforfeitable as of the

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date of such event and shall be paid within 30 days thereafter. Otherwise, any
earned but unvested PSUs from such awards  shall  be  forfeited and cancelled on
the date of the termination of employment.

• Restricted Stock Units. Any outstanding RSUs will become  fully vested and nonforfeitable
upon such death or disability and will be paid within 30 days  (for RSUs granted prior  to
2015)  or 90 days (for RSUs granted in 2015) following the date of death  or disability.  No
RSUs were granted to named executive officers  in 2016.

Other Payments.

In the event of death, a named executive officer’s beneficiary will receive

payments under our group life insurance program in an amount, up to a  maximum of $3  million, equal
to 2.5 times such officer’s annual base salary.  In addition,  in the event  of disability  (as  defined in the
governing document), a named executive  officer would  receive 60%  of covered monthly earnings up to
$20,000 per month under our long-term disability insurance  program. In the  event of death  or disability
(as defined in the CDP/SERP Plan), a named executive officer’s CDP/SERP Plan benefit  will be
payable in a lump sum within 60 days after the end of the calendar quarter in  which such  termination
event occurs, provided that we may delay payment in the  event of disability until  as soon as reasonably
practicable after receipt of the disability determination by  the  Social Security  Administration.
Additionally, in the event of death on or after the last day of  a fiscal year, a named executive officer
will receive payment for his or her incentive bonus earned for that fiscal year  under the  terms of our
Teamshare program (which otherwise generally requires that a participant remain employed on the
payment date to be entitled to any incentive bonus earned  for that  fiscal year).

Payments Upon Termination Due to  Retirement

Except as provided immediately below with respect to stock options, PSUs  and RSUs awarded
after 2011, retirement (as defined in the applicable governing  document) is not treated differently  from
any other voluntary termination without  good reason  (as  defined in the relevant agreements, and as
discussed below under ‘‘Payments Upon Voluntary Termination’’) under any  of  our  plans or  agreements
for named executive officers.

In the event a named executive officer retires:

•

Stock Options. The portion of the stock options that would have become  vested and
exercisable within the one year period following the  retirement date  if such officer had
remained employed with us shall remain  outstanding for a period of one year following the
retirement date and shall become vested and  exercisable on the  anniversary of the grant
date that falls within the one year period following  the retirement date (but only to the
extent such portion has not otherwise terminated  or become exercisable). However, if
during such one year period the officer  dies or incurs  a disability or, for  options  granted
prior to 2016, a change in control occurs,  such portion shall instead become immediately
vested and exercisable (but only to the  extent such portion has not otherwise terminated)
upon such death, disability or change  in control. Otherwise, any  option which  is unvested
and unexercisable on the termination date shall  immediately expire  without  payment. The
officer may exercise the option to the  extent vested  and  exercisable  any  time prior to the
fifth anniversary of the retirement date, but no later than the 10th anniversary of the grant
date.

•

Performance Share Units.

(cid:2) For the 2016 PSUs, if such retirement had  occurred before  February 3, 2017, or

on or after February 3, 2017 and before April 1, 2017, the  vesting  and  payment of
PSUs from such award would have been identical to the  vesting and payment of

40

PSUs in the death and disability scenarios discussed above for the 2016 PSUs
during these respective time periods.

(cid:2) If such retirement had occurred after  April 2, 2016  but before April 1, 2017 for

the 2015 PSUs or occurs after April  2, 2017 but before April 1, 2018 for the 2016
PSUs, an additional one-third of earned PSUs  from such  awards would become
vested and nonforfeitable and would be paid on the retirement date. If  such
retirement occurs after March 19, 2016 but before March 18, 2017 for the 2014
PSUs, after April 2, 2017 but before April  1, 2018 for the  2015 PSUs, or after
April 2, 2018 but before April 1, 2019  for the  2016 PSUs,  an additional one-third
of earned PSUs from such awards would become  vested  and  nonforfeitable and
would be paid on the retirement date. Otherwise, any earned  but  unvested PSUs
from such awards shall be forfeited and  cancelled on  the retirement date.

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• Restricted Stock Units. The one-third of the  outstanding RSUs that would  have become

vested and nonforfeitable on the next  immediately following vesting date if such officer had
remained employed through such date will become vested and  nonforfeitable upon such
retirement (provided that if the retirement occurs on  a vesting date no accelerated vesting
will occur, but rather the officer shall be entitled  only  to  the portion of  the  RSUs that
were scheduled to vest on such vesting date) and will be paid six  months  and one day
following the retirement date.

Payments Upon Voluntary Termination

The payments to be made to a named executive officer  upon voluntary  termination vary

depending upon whether the resignation occurs  with or without ‘‘good reason’’  (as  defined in each
named executive officer’s employment agreement  or equity award agreement, as applicable)  or after
our  failure to offer to renew, extend or  replace the  applicable employment agreement under certain
circumstances.

Voluntary Termination with Good Reason or After Failure to Renew  the  Employment Agreement.

If a  named executive officer resigns with  good reason (as defined in the applicable equity  award
agreement), he or she will forfeit all then unvested  equity awards and generally may exercise  any vested
options up to 90 days following the resignation date, but no later than  the 10th anniversary of the grant
date. Solely with respect to the special stock option  awards granted to Mr. Vasos on June 3,  2015 and
March 16, 2016, Mr. Vasos will be required to hold any net shares  acquired upon  exercise  for a period
of time ending on the fifth anniversary of the  applicable grant date. If  a named executive officer resigns
under the circumstances described in  (2) below, his or her  equity will be treated as described under
‘‘Voluntary Termination without Good Reason’’ below. See ‘‘Payments After a Change in  Control’’ for a
discussion of treatment of equity awards  if a  named  executive officer resigns  with good reason within
two years following a change in control.

If a named executive officer resigns (1) with good  reason  (as defined in the applicable
employment agreement) after giving 30 days (90 days in the case  of Mr.  Vasos) written notice within
30 days after the event purported to give  rise to the claim for good reason and opportunity  for us to
cure any such claimed event within 30  days after receiving such notice, or (2)  within 60  days  (90 days in
the case of Mr. Vasos) of our failure  to  offer  to  renew, extend or replace  his or her employment
agreement before, at or within 6 months  (one year in  the case of  Mr. Vasos)  after the end of  the
agreement’s term (unless we enter into a mutually  acceptable severance arrangement or  the resignation
is a result of the named executive  officer’s  retirement or termination other than for good reason), then
in each case the named executive officer will  receive the  following  benefits generally on or beginning
on the 60th day after termination of employment but  contingent upon the execution and effectiveness of

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a release of certain claims against us  and  our affiliates in the form attached to the employment
agreement:

• Continuation of base salary, generally as  in effect immediately before the  termination,  for
24 months payable in accordance with our normal payroll cycle and procedures. With the
exception of Mr. Vasos, the amount of any payment  or entitlement to payment of the base
salary continuation shall be forfeited or, if paid, subject  to  recovery if and to the extent any
base salary is earned as a result of subsequent employment during the 24 months after the
termination  date.

• A lump sum payment  of two times the average  percentage  of  the named  executive officer’s
target bonus paid or to be paid to employees  at the same  job grade  level as the  named
executive officer (if any) under the annual bonus program for officers for the two fiscal
years immediately preceding the fiscal  year  in which  the termination date  occurs (for
Mr. Vasos, such lump sum payment instead will equal two times his annual target bonus  in
respect of the fiscal year in which his termination occurs). Mr. Vasos also  will receive a
lump sum payment, payable when annual  bonuses  are paid to our other  senior executives,
of a pro-rata portion of the annual bonus, if  any, that  he would have been  entitled to
receive for the fiscal year of termination,  if  such termination had  not  occurred, based on
our performance for the fiscal year in which  his employment terminates, multiplied by a
fraction, the numerator of which is the number  of days during which he was employed by
us in the fiscal year and the denominator of which  is 365.

• A lump sum payment  of two times our annual contribution that would  have been made in
respect of the plan year in which such  termination  occurs for the named executive officer’s
participation in our pharmacy, medical, dental and vision benefits programs.

• Reasonable outplacement services for one year or, if earlier, until subsequent employment.

Note that any amounts owed to a named  executive officer in the  form  of salary continuation

that would otherwise have been paid  during the 60  day  period after  employment  termination will
instead be payable in a single lump sum  on the  60th day after such termination date and  the remainder
will be paid in the form of salary continuation payments over the remaining 24 month period as set
forth  above.

However, in certain cases, some or all of the  payments  and benefits provided on  termination of

employment may be delayed for six months following  termination to comply  with the requirements of
Section 409A of the Internal Revenue Code.  Any payment required to be delayed would be paid at the
end of the six-month period in a lump  sum, and any payments due after the  six-month period would be
paid at the normal payment date provided  for under the applicable employment  agreement.

The named executive officer will forfeit  any  unpaid severance amounts, and we retain any

other rights we have available under  law  or equity,  upon a material breach of any continuing obligation
under the applicable employment agreement or the release,  which include the following business
protection  provisions:

• The named executive officer must maintain the confidentiality of, and refrain from

disclosing or using, our (a) trade secrets for any  period of time  as the information remains
a trade secret under applicable law and (b)  confidential  information for  a period  of two
years following the employment termination  date.

• For a period of two years after the employment termination date, the named executive
officer may not accept or work in a ‘‘competitive position’’ within any state in which we
maintain stores at the time of his or her termination  date  or any state in which we have
specific plans to open stores within six months of that date. For this purpose, ‘‘competitive

42

position’’ means any employment, consulting, advisory, directorship,  agency, promotional or
independent contractor arrangement between  the named executive  officer and  any person
engaged wholly or in material part in the business in  which we  are  engaged (including, but
not limited to, those entities identified in the  applicable employment agreement), or any
person then planning to enter the discount consumable basics retail  business,  if the named
executive officer is required to perform services which  are substantially similar  to  those he
or she provided or directed at any time while employed  by us.

• For a period of two years after the  employment termination date, the named executive

officer may not actively recruit or induce any  of our exempt employees to cease
employment with us.

• For a period of two years after the  employment termination date, the named executive
officer may not solicit or communicate  with any person or  entity  who has  a business
relationship with us and with whom the named executive officer  had contact while
employed by us, if it would likely interfere with  our  business relationships or result  in an
unfair competitive advantage over us.

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Voluntary Termination without Good Reason.

If a named executive officer resigns without good

reason, he or she will forfeit all then unvested equity awards as well as all vested but  unexercised
options that were granted prior to 2012.  The  named executive officer generally may exercise any vested
options that were granted after 2011 up to 90 days  following  the resignation date,  but no later than the
10th anniversary of the grant date. Solely with respect to the special stock option awards granted to
Mr. Vasos on June 3, 2015 and March 16, 2016, Mr.  Vasos will be required to hold any net shares
acquired upon exercise for a period of time ending on the fifth anniversary of  the applicable grant date.

Payments Upon Involuntary Termination

The payments to be made to a named executive  officer upon involuntary  termination vary

depending upon whether termination is with or  without  ‘‘cause’’ (as defined in each named executive
officer’s employment agreement or equity award agreement, as  applicable).

Involuntary Termination with Cause. Upon an involuntary termination with  cause,  a named
executive officer will forfeit all unvested equity grants,  all vested but unpaid  PSUs and all vested but
unexercised  options.

Involuntary Termination without Cause. Upon an involuntary termination without cause, a

named executive officer:

• Will forfeit all then unvested equity awards.

• Generally may exercise any vested options up  to  90 days  following  the termination date,
but no later than the 10th anniversary of the grant date. Solely with respect  to  the special
stock option awards granted to Mr. Vasos on June 3, 2015  and March 16, 2016,  Mr. Vasos
will be required to hold any net shares acquired upon  exercise  for  a  period  of time ending
on the fifth anniversary of the applicable grant date.

• Will receive the same severance payments and  benefits on the same terms and conditions

(except for the notice  and cure provisions) as described under ‘‘Voluntary Termination with
Good Reason or After Failure to Renew  the Employment Agreement’’  above.

See ‘‘Payments After a Change in Control’’ for a discussion of treatment of equity  awards if a

named executive officer is involuntarily terminated  without  cause within two years following  a change in
control.

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Payments After a Change in Control

Upon a change in  control (as defined  under the  applicable governing document), regardless of

whether the named executive officer’s employment terminates:

• All options awarded prior to 2016  will vest  and become immediately exercisable as to

100% of the shares subject to such options immediately prior to the change in  control.

•

•

If the change in control occurs on or before the  completion of the applicable performance
period, and the named executive officer has remained  continuously employed until the
change in control, all unvested PSUs that  have not previously been forfeited  will
immediately be deemed earned at the  target level  and, for PSUs awarded prior to 2016,
shall vest, become nonforfeitable and be paid upon the change in  control.

If the change in control occurs after  completion  of  the applicable performance  period, and
the named executive officer has remained continuously  employed until the change in
control, all previously earned but unvested PSUs  awarded prior to 2016 that have not
previously been forfeited will immediately vest, become nonforfeitable and be paid upon
the change in control.

• All outstanding RSUs will become vested and nonforfeitable and will be paid upon the

change in control.

Upon the named executive officer’s ‘‘qualifying termination,’’ which includes involuntary

termination without cause or resignation with  good reason  (unless cause to terminate exists), in  each
case within two years following a change in control  (provided  that the officer  was  continuously
employed by us until the change in control) and as each is  defined in the applicable equity  award
agreement, (1) all of his or her options awarded after  2015 will immediately vest and become
exercisable as to 100% of the shares  subject to such options on the termination date  (but only to the
extent such options have not otherwise terminated) and the  officer may exercise any vested options up
to three years following the termination date, but  no later than  the 10th anniversary of the grant date;
and (2)  all of his or her previously earned,  or deemed earned, but unvested PSUs  awarded  after 2015
that have not been previously forfeited will immediately  vest,  become nonforfeitable and be paid on the
termination date. To qualify as a resignation with good reason  for  this  purpose, the officer must have
provided written notice of the existence of  the circumstances providing grounds for  resignation  with
good reason within 30 days of the initial existence  of such grounds and must have given  Dollar General
at least 30 days from receipt of such notice  to  cure such  condition. In addition, the resignation must
have become effective no later than one  year  after the initial existence of the condition  constituting
good reason.

Except as described above with respect to equity awards granted after  2015, upon an

involuntary termination without cause or a  resignation with good reason following the change in
control, a named executive officer will  receive the same severance  payments and benefits  as described
above under ‘‘Voluntary Termination  with Good  Reason or  After Failure to Renew the Employment
Agreement.’’ However, a named executive  officer will  have  one year from the termination date (but no
later than the 10th anniversary of the grant date) in which to exercise vested options that were granted
after 2011 but prior to 2016 if he or  she resigns or is involuntarily terminated within two years
following the change in control under any scenario other than retirement or involuntary termination
with cause (in which respective cases, he or  she will have five years from  the  retirement date  (but no
later than the 10th anniversary of the grant date) to exercise  vested options and  will forfeit any vested
but unexercised options held at the time of the  termination  with cause).

In the event of a change in control as defined  in  Section  280G of the Internal  Revenue  Code,

each  named executive officer’s employment  agreement provides for capped payments (taking into
consideration all payments and benefits covered by Section 280G of the Internal Revenue Code) of

44

$1 less than the amount that would trigger the ‘‘golden parachute’’ excise tax  under federal income tax
rules (the ‘‘excise tax’’) unless he or she signs a  release and  the after-tax benefit would  be  at least
$50,000 more than it would be without the payments  being capped. In such  case, such officer’s
payments and benefits would not be capped and such  officer would  be  responsible for the payment of
the excise tax. We would not pay any additional amount  to  cover the  excise  tax. The  table  below
reflects the uncapped amounts, subject  to  reduction in the circumstances described in this paragraph.

The following table reflects potential payments to each named executive  officer in various

termination and change in control scenarios based on  compensation,  benefit, and equity levels in effect
on, and assuming the scenario was effective as of, February 3, 2017.  For stock valuations, we have used
the closing price of our stock on the NYSE on  February 3,  2017 ($73.14). The table below reports only
amounts that are increased, accelerated or otherwise paid or  owed as a result of the applicable scenario
and, as a result, exclude earned but unpaid base salary through the employment termination  date and
equity awards and CDP/SERP Plan benefits that had vested prior to the  event. For  more information
regarding the CDP/SERP Plan benefits, see ‘‘Nonqualified Deferred Compensation  Fiscal 2016’’ above.
The table also excludes any amounts that are  available generally to all salaried employees  and do not
discriminate in favor of our executive officers. The amounts  shown are merely estimates. We cannot
determine actual amounts to be paid until a  termination or change in control scenario occurs.

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Potential Payments to Named Executive  Officers  Upon Occurrence  of
Various Termination Events or Change in Control as of February 3, 2017

Involuntary
Without
Voluntary Cause or
Voluntary
Without
Good With Good

Change in
Control
Involuntary Without

Change in
Control With
Qualifying
Qualifying
Termination Termination

Death Disability Retirement Reason

($)(1)

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Name/Item

($)

($)

Mr. Vasos
Equity Vesting Due to Event
Cash Severance
Health Payment
Outplacement(2)
Life  Insurance Proceeds
Total

Mr. Garratt
Equity Vesting Due to Event
Cash Severance
Health Payment
Outplacement(2)
Life  Insurance Proceeds
Total

Mr. Owen
Equity Vesting Due to Event
Cash Severance
Health Payment
Outplacement(2)
Life  Insurance Proceeds
Total

Ms.  Taylor
Equity Vesting Due to Event
Cash Severance
Health Payment
Outplacement(2)
Life  Insurance Proceeds
Total

Mr. Thorpe
Equity Vesting Due to Event
Cash Severance
Health Payment
Outplacement(2)
Life  Insurance Proceeds
Total

1,942,859 1,942,859
n/a
915,411
n/a
n/a
n/a
n/a
2,750,000
n/a
5,608,270 1,942,859

345,587
277,981
n/a
n/a
1,285,000
1,908,568

163,395
333,578
n/a
n/a
1,542,000
2,038,973

749,361
293,300
n/a
n/a
1,356,000
2,398,661

163,395
353,036
n/a
n/a
1,632,000
2,148,431

345,587
n/a
n/a
n/a
n/a
345,587

163,395
n/a
n/a
n/a
n/a
163,395

749,361
n/a
n/a
n/a
n/a
749,361

163,395
n/a
n/a
n/a
n/a
163,395

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

Reason
($)

n/a
5,315,411
10,632
8,500
n/a
5,334,543

n/a
1,675,960
21,060
8,500
n/a
1,705,520

n/a
1,671,094
21,060
8,500
n/a
1,700,655

n/a
1,768,319
19,829
8,500
n/a
1,796,648

n/a
1,768,575
19,109
8,500
n/a
1,796,184

With
Cause
($)

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

($)

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

n/a
n/a
n/a
n/a
n/a
n/a

($)

($)

1,349,035
—
—
—
—
1,349,035

182,193
—
—
—
—
182,193

—
—
—
—
—
—

585,967
—
—
—
—
585,967

—
—
—
—
—
—

2,536,682
5,315,411
10,632
8,500
n/a
7,871,225

508,690
1,675,960
21,060
8,500
n/a
2,214,210

326,497
1,671,094
21,060
8,500
n/a
2,027,152

912,464
1,768,319
19,829
8,500
n/a
2,709,111

326,497
1,768,575
19,109
8,500
n/a
2,122,681

(1) None of the named executive officers were eligible for retirement on February 3, 2017.

(2) Estimated based on information provided by  our outplacement services provider.

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Compensation Committee Interlocks and Insider Participation

Each of Messrs. Bryant and Rhodes and  Ms. Fili-Krushel was a  member  of  our  Compensation
Committee during 2016. None of these persons (1) was  at any time  during 2016 an officer  or employee
of Dollar General or any of our subsidiaries;  (2) was  at any time  prior to 2016  an officer of Dollar
General or any of our subsidiaries; or (3) had any  relationship  requiring disclosure  under the section of
this  document entitled ‘‘Transactions with Management and Others.’’ Also, none of our executive
officers serves, or in the past fiscal year has  served,  as a director of, or  as a member of the
compensation committee (or other board committee performing equivalent functions) of, any entity
that has one or more of its executive officers serving  as a director of Dollar General or as  a  member of
our  Compensation Committee.

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Compensation Risk Considerations

In November 2016, our Compensation Committee, with input from its  compensation consultant

and management, reviewed our compensation policies  and practices for all employees,  including
executive officers, to assess the risks that may arise from our  compensation programs. The assessment
included a review of our compensation  programs  for certain design  features which  could  potentially
encourage excessive risk-taking or otherwise generate risk  to Dollar  General. As a result of that
assessment, the Compensation Committee concluded, after considering the degree to which  identified
risk-aggravating factors were offset by risk-mitigating factors, that the net  risks created  by  our overall
compensation program were not reasonably likely to have a material adverse effect on Dollar General.
The Compensation Committee rolled forward this assessment in March  2017 to consider any changes
to the compensation program since November 2016  and  reached  the same  conclusion as it reached  in
November  2016.

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SECURITY  OWNERSHIP

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For purposes of the tables below, a person is a ‘‘beneficial owner’’ of a security over which that

person has or shares voting or investment  power  or which  that person has the  right to acquire
beneficial ownership within 60 days. Unless otherwise noted, to our  knowledge these persons have  sole
voting and investment power over the shares  listed. Percentage computations are  based on 274,892,175
shares of our common stock outstanding as of March 23, 2017.

Security Ownership of Certain Beneficial  Owners

The following table shows the amount of our common stock beneficially  owned as  of March 23,

2017 by those known by us to beneficially own more than 5% of our  common  stock.

Name and Address of Beneficial Owner

T. Rowe Price Associates, Inc.(1)
GIC Private Limited(2)
BlackRock, Inc.(3)
The Vanguard Group(4)

Amount and Nature of
Beneficial Ownership

Percent of Class

30,616,623
24,086,726
21,672,311
16,869,920

11.1%
8.8%
7.9%
6.1%

(1) T. Rowe Price Associates, Inc. (‘‘Price Associates’’) is an investment adviser registered under Section 203 of the Investment
Advisers Act of 1940. Price Associates has sole  power to vote or direct the vote of 10,357,852 shares and sole power to
dispose or direct the disposition of 30,616,623 shares.  Price Associates does not serve as custodian of the assets of  any of its
clients; accordingly, in each instance only the client or  the client’s custodian or trustee bank has the right to receive
dividends paid with respect to, and proceeds from  the sale of,  such securities. The ultimate power to direct the receipt  of
dividends paid with respect to, and the proceeds from  the sale of,  such securities is vested in the individual and institutional
clients which Price Associates serves as investment adviser. Any and all discretionary authority which has been delegated to
Price Associates may be revoked in whole or  in part  at any  time. The address of Price Associates is 100 E. Pratt Street,
Baltimore, Maryland 21202. All information is based solely on Amendment No. 1 to Statement on Schedule 13G  filed on
February 10, 2017.

(2) GIC Private Limited (‘‘GIC’’) is a fund manager with two  clients—the Government of Singapore (‘‘GoS’’) and  the

Monetary Authority of Singapore (‘‘MAS’’).  Under the investment management agreement with GoS, GIC has  been  given
the sole discretion to exercise the voting rights attached  to,  and  the disposition of, any shares managed on behalf  of GoS.
As such, GIC has the sole power to vote and dispose  of the 14,982,566 securities beneficially owned by it. GIC shares
power to vote and dispose of 9,104,160  securities beneficially owned  by it with MAS. GIC disclaims membership  in  a group.
The address of GIC is 168, Robinson Road,  #37-01,  Capital Tower,  Singapore 068912. All information is based  solely  on
Amendment No. 2 to Statement on Schedule 13G filed on January 25,  2017.

(3) BlackRock, Inc., through various subsidiaries, has sole power to vote or direct the vote of 19,218,405 shares and  sole power

to dispose or direct the disposition of 21,672,311 shares. The address of  BlackRock, Inc. is 55 East 52nd Street, New York,
New York 10055. All information is based solely on Amendment No. 2 to Statement on Schedule 13G filed on January  23,
2017.

(4) The Vanguard Group has sole power to vote or direct the vote  over 411,258 shares, shared power to vote or direct  the vote
over 55,730 shares, sole power to dispose  or direct the disposition of  16,404,020 shares, and shared power to dispose or
direct the disposition of 465,900 shares.  Vanguard  Fiduciary Trust Company, a wholly owned subsidiary of The  Vanguard
Group, Inc., is the beneficial owner of 331,970 shares as  a result of  its serving as investment manager of collective  trust
accounts, and Vanguard Investments Australia, Ltd.,  a wholly-owned  subsidiary of The Vanguard Group, Inc., is the
beneficial owner of 213,218 shares as a  result  of its  serving as investment manager of Australian investment offerings.  The
address of The Vanguard Group is 100 Vanguard Blvd.,  Malvern, Pennsylvania 19355. All information is based solely on
Amendment No. 3 to Statement on Schedule 13G filed on February 9, 2017.

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Security Ownership of Officers and Directors

The following table shows the amount of our common stock beneficially  owned as  of March 23,
2017 by our current directors and our named  executive  officers individually  and by our current directors
and all of our current executive officers as a group.  Unless otherwise  noted, these persons may  be
contacted at our executive offices.

Name of Beneficial Owner

Warren F. Bryant(1)(2)
Michael M. Calbert(1)(2)(3)
Sandra B. Cochran(1)(2)
Patricia D. Fili-Krushel(1)(2)(4)
Paula A. Price(1)(2)(5)
William C. Rhodes, III(1)(2)(6)
David B. Rickard(1)(2)
Todd J. Vasos(1)
John W. Garratt(1)
Jeffery C. Owen(1)
Rhonda M. Taylor(1)
James W. Thorpe(1)
All current directors and executive officers as a  group

(15 persons)(1)(2)(3)(4)(5)(6)

*

Denotes less than 1% of class.

Amount and Nature of Percent of
Beneficial Ownership

Class

30,895
90,793
17,650
16,217
6,598
51,859
31,142
214,286
21,354
20,386
62,240
24,947

869,847

*
*
*
*
*
*
*
*
*
*
*
*

*

(1)

Includes the following number of shares  underlying RSUs (including additional RSUs credited as a result  of dividend
equivalents earned with respect to the RSUs) that  are  or could  be  settleable within 60 days of March 23, 2017 over
which the person will not have voting or investment power  until the RSUs are settled: Mr. Bryant (3,285);  Mr.  Calbert
(6,500); Mss. Cochran and Fili-Krushel  and  Mr. Rhodes (1,634); Ms. Price (3,337); Mr. Rickard (5,821); Mr. Vasos
(1,802); Mr. Garratt (402); Ms. Taylor (1,321); and all current directors and executive officers as a group (30,002).  Also
includes the following number of shares subject to options  either  currently exercisable or exercisable within 60  days  of
March 23, 2017 over which the person will not have voting or  investment power until the options are exercised: each of
Messrs. Bryant, Calbert and Rhodes (18,340); Ms. Cochran (9,704);  Ms.  Fili-Krushel (9,476); Ms. Price (2,399);
Mr. Rickard (18,097); Mr. Vasos (147,833); Mr. Garratt  (17,701); Mr. Owen (17,152); Ms. Taylor (51,835); Mr. Thorpe
(22,413); and all current directors and executive officers as a group  (597,318). Further includes the following number  of
shares underlying earned PSUs that are  or could  be  settleable  within 60 days of March 23, 2017 over which  the person
will not have voting or investment power until the PSUs are settled:  Mr. Vasos (10,002); Mr. Garratt (2,654);
Mr. Owen (2,234); Ms. Taylor (3,615); Mr. Thorpe (2,234); and all current directors and executive officers as a  group
(25,604). The shares described in this note are considered outstanding for the purpose of computing the percentage  of
outstanding stock owned by each named person and  by the group but not for the purpose of computing the  percentage
ownership of any other person.

(2)

Share totals have been rounded to the nearest  whole share to simplify reporting.

(3) Mr. Calbert shares voting and investment power  over 51,000  shares with his spouse, Barbara Calbert, as co-trustee  of

The  Michael  and Barbara Calbert 2007 Joint Revocable  Trust.

(4) Ms. Fili-Krushel shares voting and  investment power over  2,500 shares with her spouse, Kenneth Krushel.

(5) Ms. Price shares voting and investment power over  267 shares  with her spouse, Michael Price.

(6) Mr. Rhodes shares voting and investment power  over 23,597  shares with his spouse, Amy Rhodes, as power  of attorney

of The Amy Plunkett Rhodes Revocable Living Trust, dated  July 30, 2014.

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PROPOSAL  2:
VOTE  REGARDING THE  AMENDED AND  RESTATED
2007 STOCK  INCENTIVE  PLAN

What are shareholders being asked to  approve?

Our Board of Directors is asking you to approve the  material  terms of the  performance goals
under our Dollar General Corporation Amended and Restated 2007 Stock Incentive  Plan (the ‘‘Stock
Incentive Plan’’) for purposes of compensation deductibility under  Internal Revenue Code
Section  162(m) and an annual limit on non-employee director compensation set forth in  the Stock
Incentive  Plan.  For the avoidance of doubt, approval of  this Proposal 2 will not  in any way impact or
increase the number of shares available for awards under the Stock  Incentive Plan,  will not  expand
the types of awards available under or the types of  individuals eligible to participate in the plan, and
will not extend the term of the plan.

On November 30, 2016, upon the recommendation of our Compensation Committee, our

Board of Directors approved a revision to the  performance goals and the addition of an annual limit
on non-employee director compensation (subject  to  exception approved by the Board in extraordinary
circumstances), in each case as set forth in the Stock  Incentive Plan  and described in this proposal,
subject to shareholder approval at the  annual  meeting,  neither of which shall be effective unless and
until such shareholder approval is obtained. A copy of the Stock Incentive Plan, including  the changes
being submitted to shareholders at the annual meeting, is attached as Appendix  B  to  this proxy
statement.

Why are shareholders being asked to approve the material terms of the performance goals under the
Stock Incentive Plan?

Section  162(m) of the Internal Revenue Code limits our ability to deduct from  our U.S. federal

corporate income taxes compensation in excess of $1 million per year paid to ‘‘covered  employees’’
(generally consisting of each of the persons  who were, at  the end of each  fiscal  year,  our Chief
Executive Officer or one of the other named executive officers other than our Chief Financial Officer)
unless the compensation qualifies as ‘‘performance-based.’’  Compensation  cannot qualify  as
‘‘performance-based’’ unless the material terms of the performance  goals are  disclosed to and approved
by shareholders every five years. For purposes  of Section 162(m),  material terms include (i) the
employees eligible to receive compensation, (ii)  a description of the business criteria  on which the
performance goals may be based and (iii) the maximum  amount  of  compensation that can  be paid to
an employee under the plan if the performance goals are achieved.  Each of these material terms as
they relate to the Stock Incentive Plan  is discussed below, and shareholder approval of this Proposal 2
will be deemed to constitute approval of the material terms of the performance goals under the Stock
Incentive Plan for purposes of the shareholder approval  requirements of Section 162(m).

The Stock Incentive Plan was established in 2007  and  is designed to permit Dollar General to

grant awards that qualify as performance-based compensation for purposes of satisfying the
requirements of Section 162(m). Shareholders last  approved the material  terms of the performance
goals under the Stock Incentive Plan  in 2012.  Shareholder approval of the material terms of  the
performance goals under the Stock Incentive Plan  is only one of  several  requirements  for amounts  paid
under the Stock Incentive Plan to  qualify for the ‘‘performance-based compensation’’ exemption, and
any such approval should not be viewed as a guarantee that we  will be able to deduct  any or  all
compensation under the Stock Incentive  Plan. In addition, nothing in  this proposal or in the  Stock
Incentive Plan precludes us or the Compensation Committee from making any  payment or  granting any
awards that are not intended to qualify for  tax  deductibility under Section  162(m).

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Why are shareholders being asked to approve the annual  limit on non-employee director  compensation
set forth in the Stock Incentive Plan?

The Stock Incentive Plan imposes a maximum  $750,000 limit on  the compensation, measured
as the sum of any cash compensation  and  the grant date fair  value of awards  granted under  the Stock
Incentive Plan, which may be paid and  awarded to a non-employee director for  such service during any
fiscal year. Our Board of Directors adopted  this provision in order  to  place a reasonable limit on the
aggregate amount of cash and equity compensation that may be awarded to each non-employee
director during each fiscal year. In setting this limit, our Board, on the  recommendation of the
Compensation Committee and based on the  input  provided by the Compensation  Committee’s
independent compensation consultant,  considered the  effectiveness  and  reasonableness of the  cash and
equity compensation that we offer to  our  non-employee directors along with  industry benchmarks, the
current and future responsibilities of  our non-employee directors,  and whether such a limit provides
sufficient flexibility to adjust non-employee  director compensation in  the future if such changes are
advisable to remain competitive with our peers.  We  believe that such  a limit allows us to stay  within
reasonable bounds of what the market  requires in a  competitive environment,  while also  placing
meaningful restrictions on the amount of compensation that may be awarded  to  our non-employee
directors.

Why should shareholders approve this  proposal?

We believe the Stock Incentive Plan is important  to  our continued growth and success. Its

purpose is to attract and retain management and other personnel and key service providers, to motivate
management personnel by means of growth-related incentives to achieve long-range goals, and to
further align the interests of plan participants  with those of our shareholders.

Approval of this proposal will, among  other  things, preserve what we believe  is an essential

tool to provide an incentive for management  and  other  personnel and key service providers to
contribute to our future growth and success  and  will provide  a meaningful limit within which our Board
of Directors and the Compensation Committee,  along with  its  independent compensation consultant,
can determine non-employee director compensation.

What happens if shareholders do not approve this  proposal?

If this proposal is not approved at the annual meeting:

•

all outstanding equity awards granted under the Stock  Incentive Plan  will  continue to
operate in accordance with their applicable  terms;

• we will continue to be able to grant equity awards  under the  Stock Incentive Plan through

June 1, 2022;

•

•

•

any future equity awards (except to the extent  any awards of stock options and  stock
appreciation rights are deemed to satisfy Section 162(m)) granted to our  covered
employees under the Stock Incentive  Plan  will not  qualify as performance-based
compensation and will count against the $1 million  deductible compensation limit
otherwise imposed by Section 162(m);

the $750,000 annual limit on non-employee director compensation will not take effect; and

the following sentence in Section 6(c)(ii) of the  Stock Incentive Plan will read: ‘‘In
addition, to the degree consistent with Section 162(m)  of  the Code (or any successor
section thereto), the performance goals may be calculated without  regard to extraordinary
or non-recurring items, as the Committee may determine in  its  sole discretion’’ rather than
‘‘In addition, to the degree consistent with Section 162(m)  of  the Code  (or any  successor
section thereto), the performance goals may be calculated without  regard to non-recurring
items, as the Committee may determine in its sole discretion.’’

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How  does the Stock Incentive Plan compare to compensation best practices?

The Stock Incentive Plan includes a number of important provisions, summarized below, that
are designed to protect our shareholders’ interests and that reflect  our commitment to best  practices
and effective management of equity compensation:

• Plan Limits and Additional Shares. A fixed number of shares is authorized  under the

Stock Incentive Plan, and shareholder approval would be required to increase that share
limit. The Stock Incentive Plan does not contain  a provision  which would  periodically add
new shares for grant under the plan.  Subject  to  adjustment  in connection with certain
significant corporate events, the maximum number of shares that can be awarded in the
form of stock options and stock appreciation rights to any  plan participant is 4.5 million
per fiscal year, and the maximum number of shares that can  be  awarded in the form of
other stock-based awards to any plan participant is  1.5 million per fiscal year.

• No Discount Stock Options or Stock Appreciation  Rights. All stock options and stock
appreciation rights must have an exercise price that  is equal to or greater than the fair
market value of one share of our common stock on  the date of grant.

• No Repricing. Repricing of stock options and stock appreciation rights (including reduction
in the exercise price of stock options or replacement of an award with  cash or  another
award type) is prohibited without shareholder approval.

• Limitation on Amendments. No material amendments that would increase  the aggregate

number of shares that may be issued under the  Stock Incentive Plan can be made without
shareholder  approval.

• Clawback  Capability. The Stock Incentive Plan contains certain clawback  provisions to

allow  full or partial reduction, cancellation, forfeiture or recoupment upon the occurrence
of certain specified events, including events  set forth in our  clawback  policy.

•

•

Section 162(m) Eligibility. If this proposal is approved by shareholders,  the committee
administering the Stock Incentive Plan maintains the  flexibility to approve equity and cash
awards eligible for treatment as performance-based compensation under Section 162(m).

Independent  Compensation  Committee. Our Compensation Committee, which administers
the Stock Incentive Plan, consists entirely  of  independent directors.

• Limited  Term. The Stock Incentive Plan includes a set term, and no awards  can be granted

under the plan after June 1, 2022.

• Annual Limit on Non-Employee Director Compensation. If this proposal is approved by

shareholders, the Stock Incentive Plan  would include a $750,000 annual limit on the sum of
cash compensation and equity awards granted  under the plan  during  any fiscal  year to any
non-employee director (subject to exception approved by the  Board of Directors in
extraordinary  circumstances).

How  does the Stock Incentive Plan work?

A description of the Stock Incentive  Plan’s  provisions is  set forth below. This  summary  is

qualified in its entirety by reference to the Stock Incentive Plan attached  as  Appendix  B.

Administration. The Stock Incentive Plan is administered by the Compensation Committee,

which may delegate some or all of its  authority  to  a subcommittee consisting solely of at  least  two
directors who qualify as ‘‘non-employee directors’’ for  purposes of Rule 16b-3 of the  Securities
Exchange Act of 1934 (or any successor rule), ‘‘independent directors’’ within  the meaning of NYSE
listing standards, and ‘‘outside directors’’ within the meaning of Section  162(m)  (or  any successor

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section). If at any time Dollar General has not appointed such  a committee,  the Board itself may
administer the Stock Incentive Plan.  We refer to the  individuals  administering  the Stock Incentive Plan
as the ‘‘Committee.’’ Subject to the terms of the Stock  Incentive Plan,  the Committee may select
participants to receive awards, determine the types, terms and  conditions  of awards, adopt rules for the
plan’s administration, and interpret plan  provisions.

Shares of Common Stock Reserved for  Issuance under the Stock  Incentive Plan. This proposal

does not increase the number of shares available for issuance  under the  Stock Incentive Plan. Subject
to adjustment in connection with certain significant corporate events, the maximum  number of shares
that may be issued under the Stock Incentive Plan is 31,142,858. As of March  23, 2017, awards relating
to 14,941,885 shares have been issued or  are subject to outstanding awards granted under  the Stock
Incentive Plan, and 16,200,973 shares remain available for awards  under the  Stock Incentive Plan. As  of
March 23, 2017, the closing price per share  of  our  common stock as reported on  the NYSE was $68.90.

The common stock issued or to be issued under the Stock Incentive Plan consists of authorized
but unissued shares or issued shares that we have reacquired.  The issuance of shares or the payment of
cash in consideration of the substitution,  cancellation  or termination of an award will reduce the total
number of shares available under the Stock Incentive Plan to the extent of the  number of  shares
subject to such substituted, cancelled or terminated award, provided that shares subject  to  awards that
are either repurchased by Dollar General  or withheld or  tendered to satisfy tax  withholding  obligations,
the exercise price of a stock option or the purchase price for any other  award will immediately become
available for new awards to be granted under the Stock  Incentive Plan. In addition, if any  shares
covered by an award under the Stock Incentive Plan are forfeited, or  if an  award  expires unexercised,
then the number of shares relating to such  forfeited or expired  awards will, to the extent of  any such
forfeiture or expiration, immediately  become available for new  awards to  be  granted under the  Stock
Incentive  Plan.

Eligibility. Awards may be made under the Stock Incentive Plan to any of our employees,
non-employee members of our Board of  Directors, any consultant or other person  having a  service
relationship with Dollar General and any of our subsidiaries  and affiliates. On  March 23, 2017,  there
were 8 executive officers, 7 non-employee members  of  our Board of Directors,  1,730 employees and no
consultants or other service providers eligible to participate  in the Stock  Incentive  Plan.

Stock Options and Stock Appreciation Rights. The Stock Incentive Plan permits the  grant of

stock options that are intended to qualify, as well as stock  options  that are not intended to qualify, as
incentive stock options under the Internal Revenue Code.

The per share exercise price of a stock option may not be less than 100%  of  the fair market

value of one share of our common stock  on the grant date. The fair market  value is generally
determined as the closing price of our  common stock on  the grant  date. In the case  of shareholders
who own 10% or more of our outstanding common stock and  who receive incentive stock options, the
per  share exercise price may not be less than 110%  of  the fair market value of one share  of  our
common stock on the grant date.

The Committee determines the term  of each stock option, which may not exceed ten years

from the grant date. If the grantee owns 10%  or more of our  outstanding common  stock, a stock
option intended to be an incentive stock option  must  expire  five  years  following  the grant date. Subject
to these limitations, the Committee determines when  each stock option may be exercised, vesting
requirements, and such other terms, conditions or restrictions on the  grant or the option exercise as the
Committee deems appropriate, including whether a  participant will receive dividend equivalent rights
on vested stock options.

In general, a participant may pay the  exercise price of a  stock  option in cash, through the

withholding of shares underlying the option, or,  with the Committee’s consent,  by  delivering  shares that

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the participant has held for such period  of  time, if any, as determined by  the Committee to avoid
adverse accounting consequences, or by a combination of these methods that complies with the terms
of the Stock Incentive Plan, the award agreement,  and any applicable Committee guidelines in effect at
the time.

The Stock Incentive Plan permits the  Committee to grant stock appreciation rights, either

independent of or in connection with  stock  options,  and to determine their terms. A stock appreciation
right entitles the participant to receive an amount equal to the  product of (i) the excess of  the fair
market value of one share of our common stock on  the exercise date  over the exercise price of  the
stock appreciation right, multiplied by (ii) the number of shares covered  by  the stock appreciation right.
The per share exercise price of a stock  appreciation right granted independent of  a stock option  may
not be less than the fair market value of one share of our common stock on the grant date. The per
share exercise price of a stock appreciation  right granted  in connection with a stock option will be the
per  share exercise price of the related stock option.  The exercise of a stock  appreciation right granted
in connection with a stock option shall  cause a reduction  in the number of shares  subject to the stock
option equal to the number of shares  with respect  to  which the stock appreciation  right is  exercised.
Conversely, the exercise of a related stock option shall cause  a reduction in the number of shares
subject to the stock appreciation right equal to the  number of shares with respect to which  the related
option is exercised. A participant may pay the  exercise  price of a  stock  appreciation right in  shares, in
cash, or in a combination of shares and cash, all as the Committee  shall  determine.

No amendment or modification may be made to an outstanding  stock option  or stock
appreciation right if it would be treated as a repricing under the rules of  the stock exchange  on which
the shares of our common stock are listed (currently the NYSE), including replacement with cash or
another award type, without the prior approval of our shareholders.

Unless the Committee provides otherwise,  stock options and stock appreciation  rights granted
under the Stock Incentive Plan may not  be  sold,  transferred,  pledged or assigned other than by will or
under applicable laws of descent and  distribution.

Subject to adjustment in connection  with certain significant corporate events, the  maximum
number of shares of our common stock that can  be  awarded  in the form  of  stock options  and stock
appreciation rights under the Stock Incentive Plan to any participant is  4.5 million  per  fiscal year.

Other Stock-Based Awards. The Committee may also grant or sell to participants unrestricted

shares; restricted shares; and awards  that are valued by reference to the fair market value, or a number
of shares, of our common stock, awards  that are otherwise based on the fair market value, or a number
of shares, of our common stock, and awards that  are payable in the form of shares of our common
stock (which may include, without limitation, restricted stock units,  performance shares, performance
share units, and bonus stock). In this proxy statement, we sometimes refer to these  awards as ‘‘Other
Stock-Based  Awards.’’

The Committee will determine the form, terms and conditions of Other Stock-Based  Awards,

including vesting provisions and whether  such  awards will be  settled in shares, in cash, or in a
combination of shares and cash. Other  Stock-Based Awards may be granted alone or in connection
with any other awards under the Stock Incentive Plan,  and  may provide for vesting upon  the
completion of a specified period of service, the  occurrence of an event, and/or the attainment of
performance  objectives.

Other Stock-Based Awards may be granted in a manner intended to qualify as performance-

based compensation meeting the requirements of Section 162(m). To qualify as  performance-based:

•

the compensation must be paid solely on account of the attainment  of one or more
pre-established,  objective  performance  goals;

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•

•

•

the performance goal(s) under which compensation is paid must be established  by a
committee comprised solely of two or  more directors  who qualify as outside directors for
purposes  of the exception;

the material terms of the performance goals under which  the compensation is to be paid
must be disclosed to and approved by shareholders  in a  separate vote  every five years;  and

the Committee must certify in writing before payment of the compensation that the
performance goal(s) and any other material terms  were in fact satisfied.

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Under the Internal Revenue Code, a  director is an ‘‘outside director’’ if he or  she  is not a

current employee of Dollar General; is  not  a former  employee who receives compensation for prior
services (other than under a qualified  retirement plan); has not been  an officer of Dollar General;  and
does not receive, directly or indirectly (including amounts paid to an  entity  that  employs the director or
in which the director has at least a 5%  ownership interest), remuneration  from Dollar General in any
capacity other than as a director.

Under the Stock Incentive Plan, the Committee  may  base  the objective performance  goals on
one or more of the following business criteria,  which may  relate to Dollar General, to one or more of
our  affiliates, to one or more of our or our affiliates’ divisions or units, or to any combination of the
foregoing:

•
•
•
•
•

•

•

•
•
•

expense targets

operating efficiency
customer satisfaction

net earnings or net income (before or after taxes) •
• margins
earnings per share
•
net sales or revenue growth
•
gross or net operating profit
• working capital targets
return measures (including, but not limited to,
economic  value added
•
return on assets, capital, invested capital, equity,
volume
sales,  or revenue)
•
cash flow (including, but not limited to, operating •
capital expenditures
cash flow, free cash flow, and cash flow return on • market share
capital)
earnings before or after taxes, interest,
depreciation, and/or amortization
gross or operating margins
productivity ratios
share price (including, but not limited  to,  growth
measures and total shareholder return)

costs
regulatory ratings
asset quality
net worth
safety

•
•
•
•
•

The criteria listed above may be measured on  an absolute basis, on a basis relative to one or

more peer group companies or indices, or  any  combination  of  the foregoing, as determined  by  the
Committee. In addition, to the extent consistent with Section 162(m)  (or  any successor  section), the
performance goals may be calculated without regard to non-recurring items, as the  Committee may
determine in its sole discretion.

Subject to adjustment in connection  with certain significant corporate events, the  maximum
number of shares of our common stock that can  be  awarded  under the  Stock Incentive Plan in the
form  of Other Stock-Based Awards to any participant is 1.5 million per fiscal  year.  In addition, Other
Stock-Based Awards granted in a manner intended  to  qualify for the exemption  from the compensation
deductibility limitation imposed by Section 162(m) are considered  ‘‘performance-based awards.’’ The
maximum amount of a ‘‘performance-based award’’ denominated  in shares of our common stock that
may be granted during a calendar year  to  any participant is 24 million.

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The list of objective performance goals on  which ‘‘performance-based awards’’ may be based

under the Stock Incentive Plan must be approved by  our  shareholders at least every five years (or
earlier if the list is changed) in order for compensation based on these goals  to  be  considered
performance-based compensation under Section 162(m). Approval of the  material  terms of the
performance goals in this Proposal 2  will restart the five-year period for re-approval.

The foregoing notwithstanding, in its discretion, the Committee also may  use other

performance goals for awards under  the Stock Incentive  Plan that are not intended to qualify as
performance-based compensation under Section 162(m).

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Dividend  Equivalent  Rights. The Committee may grant to participants, either  alone  or in

connection with the grant of another award (other than unearned  performance  shares), and  determine
the terms of, dividend equivalent rights. A dividend equivalent  right is the right to receive  a payment in
respect of one share of our common stock  that is equal to the  amount  of  any dividend paid  in respect
of one share of our common stock held by a Dollar General shareholder.

Amendment or Termination of the Stock Incentive Plan. The Board of Directors generally may

terminate the Stock Incentive Plan at any  time and for any  reason and may amend the plan.
Shareholder approval is required for any such  amendment  to become effective if  (1) required by the
Internal Revenue Code or other applicable law, rule or  regulation; or (2) the amendment  increases the
aggregate number  of shares available for  awards under  the plan, decreases  the exercise price of
outstanding stock options or stock appreciation  rights, changes the requirements relating  to  the
Committee or extends the term of the Stock Incentive Plan. No Stock Incentive Plan termination or
amendment may, without the participant’s  consent,  adversely affect a participant in more than  a
minimal manner with respect to any awards then outstanding.

Amendments of Awards. The Committee may amend the terms  and  conditions  of any
outstanding awards consistent with the terms of the Stock  Incentive Plan, except that a participant’s
consent would be required to modify an outstanding  award  in a manner that adversely  impacts,  other
than in a de minimis manner, a participant,  unless such  modification is provided for or contemplated in
the terms of the award agreement or the Stock Incentive Plan.

Effect of Certain Corporate Transactions.

In the event of a change in control of Dollar General,
the Committee may accelerate the vesting of any outstanding awards, cancel outstanding awards for fair
value  (as determined in its sole discretion),  substitute new awards that will  substantially preserve the
otherwise applicable terms and value  of  the awards being substituted, or provide for a period of at least
10 business days prior to the change  in  control  in  which any stock option or stock appreciation right
will be fully exercisable and then shall terminate upon the  change in control. The Committee may  take
any of the foregoing actions with respect to any  given  outstanding award or group or types of awards,
and shall not be required to take any  of  the foregoing actions uniformly with respect to all outstanding
awards.

Adjustments for Share Dividends, Share Splits and Similar Events. Upon any share dividend,

share split, spin-off, share combination,  reclassification, recapitalization, liquidation, dissolution,
reorganization, merger, change in control of Dollar General, payment of a dividend  (other than a cash
dividend paid as part of a regular dividend program),  exchange of  shares or other corporate  exchange,
equity restructuring, or other similar  transaction or occurrence  that affects  our equity securities or the
value of our equity securities, the Committee must adjust the number and kind  of  shares subject  to  and
available for issuance under the Stock Incentive Plan,  including participant maximums, adjust awards
then outstanding under the plan (including the number and kind of securities  subject to the award and,
if applicable, the share and/or exercise price), and/or take such other action (including,  without
limitation, providing for the payment of  a cash  amount  to holders  of  outstanding awards), in each case

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as it deems reasonably necessary to address, on  an equitable basis, the effect of the  applicable
corporate event on the Stock Incentive Plan  and any outstanding  awards.

What are the federal income tax consequences  of awards granted under the Stock Incentive Plan?

Incentive Stock Options. The grant of an incentive stock option will not be a taxable event for
the participant or for Dollar General. A participant  will  not  recognize taxable income upon exercise of
an incentive stock option (except that the alternative  minimum tax may apply), and any  gain realized
upon a disposition of our common stock  received  pursuant to the exercise of an  incentive stock option
will be taxed as long-term capital gain if the  participant  holds  the shares of common stock for at least
two years after the grant date and for  one year after the  exercise  date (the ‘‘holding period
requirement’’). Dollar General will not be entitled to any business expense deduction with respect to
the exercise of an incentive stock option, except as discussed below.

For the exercise of an option to qualify for the foregoing tax treatment, the  participant
generally must be our employee or an  employee of one of  our subsidiaries from the  option grant  date
through a date within three months before the option  exercise date.

If all of the foregoing requirements except  the holding period requirement are  met, the

participant will recognize ordinary income upon the  disposition of the common  stock  in an amount
generally equal to the excess of the fair market value of our  common  stock  at the  time the  option was
exercised over the option exercise price (but not in  excess  of  the gain  realized  on the sale). The
balance of the realized gain, if any, will be capital gain.  Dollar General will be allowed a business
expense deduction to the extent the  participant recognizes ordinary income, subject to our compliance
with Section 162(m) and to certain reporting requirements.

Special rules govern the tax treatment  of the use  of common stock to pay the  exercise price of
an option. Accordingly, to the extent any award agreement  permits the  use of our common  stock to pay
for the exercise price, special rules apply.

Non-Qualified Stock Options. The grant of a non-qualified stock option will not be a taxable
event for the participant or Dollar General.  Upon  exercising a non-qualified option,  a participant will
recognize ordinary income in an amount  equal to the difference  between the exercise price  and the fair
market value of our common stock on  the option  exercise date. Upon a subsequent sale or exchange of
shares acquired pursuant to the exercise  of a non-qualified option, the participant will have taxable
capital gain or loss, measured by the difference  between the amount realized on  the disposition and the
tax basis of the shares of common stock (generally,  the amount paid for the shares plus  the amount
treated as ordinary income at the time  the option  was exercised).

If Dollar General complies with applicable reporting requirements  and with the restrictions of

Section  162(m), Dollar General will be entitled  to  a business  expense deduction  in the same  amount
and generally at the same time as the participant recognizes ordinary income.

If the Committee permits such a transfer, a participant who has transferred a non-qualified

stock option to a family member by gift will realize taxable income at the  time the  non-qualified stock
option is exercised by the family member. The  participant  will be subject  to withholding of income and
employment taxes at that time. The family member’s tax basis in the shares of common stock will be
the fair market value of the shares of common stock on  the option  exercise date. The  transfer of  vested
non-qualified stock options will be treated as a  completed gift  for gift and  estate  tax purposes. Once
the gift is completed, neither the transferred options nor the shares acquired on  exercise  of the
transferred options will be includable in  the participant’s estate for  estate tax  purposes.

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Special rules govern the tax treatment  of the use  of common stock to pay the  exercise price of
an option. Accordingly, to the extent any award agreement  permits the  use of common  stock to pay for
the exercise price, special rules apply.

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Stock Appreciation Rights. There are no immediate tax consequences of receiving an award  of
stock appreciation rights under the Stock Incentive Plan. Upon exercising a stock appreciation  right, a
participant will recognize ordinary income in an amount equal  to  the difference between the  exercise
price and the fair market value of our  common  stock on the  exercise date. If Dollar General complies
with applicable reporting requirements and  with the  restrictions  of  Section 162(m), Dollar General will
be entitled to a business expense deduction in  the same amount and generally at the same  time as  the
participant  recognizes  ordinary  income.

Other Stock-Based Awards. The Committee may grant or sell to  participants  Other  Stock-Based

Awards, the form and terms of which  will be determined  by the Committee. The federal income tax
consequences of Other-Stock Based Awards will depend on  the form and terms of  those awards. The
summary below describes the federal  income tax consequences of some of the Other-Stock Based
Awards the Committee has granted or sold or may be likely  to  grant or sell to participants.

Unrestricted  Shares. Participants who are awarded unrestricted  shares of common  stock  will be
required to recognize ordinary income in an amount equal to the fair market value of the shares of our
common stock on the grant date, reduced by the amount, if any,  paid for such shares. If Dollar
General complies with applicable reporting requirements and  with the  restrictions of Section 162(m),
Dollar General will be entitled to a business expense deduction in the same amount and generally at
the same time as the participant recognizes ordinary income.

Restricted Shares. A participant who is awarded restricted shares of common stock will not

recognize any taxable income for federal income tax purposes  in the  year of  the award, provided that
the shares of common stock are subject  to  restrictions (that is, the restricted stock is nontransferable
and subject to a substantial risk of forfeiture). However, the participant may elect under Section 83(b)
of the Internal Revenue Code to recognize  compensation  income in  the year  of the award in an
amount equal to the fair market value of the common  stock on the grant date (less  the purchase price,
if any), determined without regard to the  restrictions. If the  participant  does not make such  a
Section  83(b) election, the fair market value of  the common stock  on the date the restrictions lapse
(less the purchase price, if any) will be treated as compensation  income to  the participant and will be
taxable in the year the restrictions lapse and dividends  paid  while the common stock  is subject to
restrictions will be subject to withholding taxes. If Dollar  General complies with applicable reporting
requirements and with the restrictions of Section 162(m), Dollar General will  be  entitled to a business
expense deduction in the same amount and generally at the  same time  as the participant recognizes
ordinary  income.

Restricted Stock Units. There are no immediate tax consequences of receiving an award of
restricted stock units under the Stock Incentive Plan. A participant who is awarded restricted stock
units will be required to recognize ordinary  income  in an amount equal to the fair  market  value of
shares issued to such participant at the end of the restriction period or, if later, the payment date. If
Dollar General complies with applicable reporting requirements and with the restrictions of
Section  162(m), Dollar General will  be  entitled to a business  expense deduction  in the same amount
and generally at the same time as the  participant  recognizes ordinary income.

Performance Share Units. There are no immediate tax consequences of receiving an award  of

performance share units under the Stock Incentive Plan.  A  participant  who is  awarded  performance
share units will be required to recognize ordinary income in an amount equal  to  the fair market value
of shares issued to such participant on the  payment date.  If Dollar General complies with applicable
reporting requirements and with the restrictions of Section  162(m),  Dollar General will  be  entitled to a

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business expense deduction in the same  amount  and generally at the  same time  as the participant
recognizes  ordinary  income.

Dividend  Equivalent  Rights. A participant generally will not recognize taxable  income when a

dividend equivalent right is granted. The participant, however, will generally recognize  ordinary income
upon receiving payment of cash and/or shares for the dividend equivalent right. The amount included
in the participant’s income will equal  the amount of cash and the fair market value of the shares
received. Dollar General generally will be entitled to a corresponding  tax deduction at  the time  the
participant recognizes ordinary income with respect  to  a dividend  equivalent  right.

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Section 280G. To the extent payments that are contingent on  a change in  control  are

determined to exceed certain Internal  Revenue Code  limitations, they may be subject to a  20%
nondeductible excise tax, and Dollar  General’s  deduction with respect to  the associated compensation
expense may be disallowed in whole or in part.

Section 409A. The Stock Incentive Plan is intended  to  comply with Section 409A of the
Internal Revenue Code to the extent that  such section would apply to any award under the plan.
Section 409A governs the taxation of deferred  compensation.  Any participant granted an award that is
deemed to be deferred compensation, such as a  grant  of restricted stock units, that does not qualify for
an exemption from Section 409A, and  does not comply with Section 409A, could be subject to
immediate taxation on the award as soon  as the  award is no longer subject to a substantial risk of
forfeiture (even if the award is not exercisable)  and  an additional 20% tax (and a further additional tax
based upon an amount of interest determined under Section 409A) on  the value  of the award.

What new plan benefits will be awarded under the Stock  Incentive Plan?

Future participation and the types of  awards that may be granted under the Stock Incentive
Plan are subject to the discretion of  the Committee and have not been established. As a result,  the
specific benefits and amounts payable in the future to any participant or groups of participants if this
proposal is approved are not  currently  determinable.

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What awards have been granted under the Stock  Incentive Plan?

The following table sets forth the shares of common stock underlying awards that have  been

granted or shares of common stock that  have been  issued  to the listed  individuals under  the  Stock
Incentive Plan through March 23, 2017:

Name and Principal Position

Todd J. Vasos,
Chief Executive Officer

John W. Garratt,
Executive Vice President &
Chief Financial Officer

Jeffery C. Owen,
Executive Vice President,
Store Operations

Rhonda M. Taylor,
Executive Vice President &
General Counsel

James W. Thorpe,
Executive Vice President &
Chief Merchandising Officer

All current executive officers as a group

(8 persons)

All current non-employee directors as a

group (7 persons)

All employees, including all current

officers who are not executive officers,
as a group(5)

Number of Shares
Underlying
Restricted
Stock/
Stock Units(1)

Number of Number  of Number of
Shares of
Shares  of
Common
Purchased
Stock(4)
Stock(3)

Shares
Underlying
Options(2)

185,637

1,274,076

74,286

37,369

93,438

—

41,076

283,031

11,429

48,909

189,583

6,114

34,901

366,537

—

445,862

3,141,620

154,532

57,759

117,588

—

—

—

—

—

—

—

—

3,450,229

20,124,453

884,005

173,039

(1)

(2)

(3)

Includes shares underlying outstanding performance share units  and restricted stock units, and dividend equivalents  accrued
with respect to such restricted stock units, as  well as shares  underlying performance share units and restricted stock units
(and related dividend equivalents), and restricted  stock, in each case that have been paid or cancelled according  to  the
terms of the Stock Incentive Plan. Because the number of  shares underlying performance share units for which the
performance period has not ended cannot yet be determined, the table reflects for such units the maximum number  which
can be earned under the terms of the applicable  award agreement.

Includes options that are outstanding as well  as shares  underlying options that have been exercised or cancelled  according
to  the terms of the Stock Incentive Plan.

Includes shares purchased from us as part of an investment eligibility requirement to receive certain awards under the
Stock Incentive Plan prior to 2012.

(4)

Includes shares received upon vesting and  settlement of equity appreciation rights that were granted under a different plan.

(5)

Includes grants made or shares issued to executives and employees who have since left the Company.

60

What does the Board of Directors recommend?

Our Board unanimously recommends  that  shareholders vote FOR approval of the  $750,000

annual limit on compensation, measured as the  sum of cash compensation and the grant date fair value
of any equity awards, granted under the Stock Incentive Plan during any  fiscal year to a non-employee
director as compensation for such services (subject to exception approved by our Board in
extraordinary circumstances) and of the material terms  of the performance goals under the Stock
Incentive Plan for purposes of compensation deductibility under Section 162(m),  including (i) the
participants eligible to receive such compensation, (ii)  the business criteria  that  may be used as
performance goals for awards, and (iii) the  maximum amount of compensation which may be paid to
any participant if the performance goals are achieved.

P
r
o
x
y

Equity Compensation Plan Table

The following table sets forth information  about securities authorized  for  issuance  under our

compensation plans (including individual compensation arrangements) as of February  3, 2017:

Number of securities
to be issued upon
exercise of
outstanding
options, warrants
and rights
(a)

Weighted-average
exercise price of
outstanding options,
warrants and rights
(b)

Number of securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
column (a))
(c)

3,531,759

—

3,531,759

$67.81

—

$67.81

17,691,607

—

17,691,607

Plan category

Equity compensation plans
approved by security
holders(1)

Equity compensation plans not
approved by security holders
Total(1)

(1) Column (a) consists of shares of common stock issuable  upon exercise of outstanding options and upon vesting and

payment of restricted stock units, performance share units and deferred shares, including dividend equivalents accrued
thereon, under the Stock Incentive Plan. Restricted stock  units,  performance share units, deferred shares and dividend
equivalents are settled for shares of common stock on a one-for-one basis and have no exercise price. Accordingly,  they
have been excluded for purposes of computing the weighted-average exercise price in column (b). Column (c)  consists of
shares reserved for issuance pursuant to the Stock Incentive  Plan, whether in the form of stock, restricted stock, restricted
stock units, performance share units or other stock-based awards or upon the exercise of an option or right.

61

y
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PROPOSAL  3:
VOTE  REGARDING THE  AMENDED AND  RESTATED
ANNUAL  INCENTIVE PLAN

What are shareholders being asked to  approve?

Our Board of Directors is asking you to approve the  material  terms of the  performance goals

under our Amended and Restated Dollar General Corporation  Annual Incentive Plan  (the  ‘‘Annual
Incentive Plan’’), to preserve our ability under Section 162(m) of the Internal  Revenue Code to deduct
compensation associated with future performance-based incentive awards to be made under the  Annual
Incentive Plan, such as those made to our executive officers under our  Teamshare bonus  program. The
disclosure below is a summary only. For a full description, you should read the entire text  of  the
Annual  Incentive Plan which is attached as Appendix  C.

Why should shareholders approve the material terms of the  performance goals under  the Annual
Incentive  Plan?

Section  162(m) of the Internal Revenue Code limits our ability to deduct from  our U.S. federal

corporate income taxes compensation in excess of $1 million per year paid to ‘‘covered  employees’’
(generally consisting of each of the persons  who were, at  the end of each  fiscal  year,  our Chief
Executive Officer or one of the other named executive officers other than our Chief Financial Officer)
unless the compensation qualifies as ‘‘performance-based.’’  Compensation  cannot qualify  as
‘‘performance-based’’ unless the material terms of the performance  goals are  disclosed to and approved
by shareholders every five years. For purposes  of Section 162(m),  material terms include (i) the
employees eligible to receive compensation, (ii)  a description of the business criteria  on which the
performance goals may be based and (iii) the maximum  amount  of  compensation that can  be paid to
an employee under the plan if the performance goals are achieved.  Each of these material terms as
they relate to the Annual Incentive Plan is  discussed below,  and shareholder approval of this
Proposal 3 will be deemed to constitute approval of the material  terms of the performance goals under
the Annual Incentive Plan for purposes of  the shareholder approval  requirements of  Section 162(m).

The Annual Incentive Plan was established in  2005 and is designed to permit Dollar General to

grant compensation that qualifies as performance-based compensation for purposes  of  satisfying the
requirements of Section 162(m). Shareholders last  approved the material  terms of the performance
goals under the Annual Incentive Plan in  2012. Shareholder  approval of  the  material  terms of the
performance goals under the Annual  Incentive Plan is only one of several requirements for  amounts
paid under the plan to qualify for the ‘‘performance-based compensation’’ exemption, and any such
approval should not be viewed as a guarantee  that we will be able to deduct any or all compensation
under the Annual Incentive Plan. In  addition, nothing in  this proposal precludes us or the
Compensation Committee from granting or paying incentive awards that are not intended to qualify for
tax deductibility under Section 162(m).

What happens if shareholders do not approve this  proposal?

If this Proposal 3 is not approved at  the annual meeting, then  no more awards  will be granted

under the Annual Incentive Plan after the annual meeting unless shareholders approve the  material
terms of the performance goals under  the plan at a subsequent  meeting. As  a result, any bonuses
granted to our ‘‘covered employees’’ after the  date of  the annual meeting and  prior to any  future
shareholder approval of the material terms of  the performance  goals under  the plan  or a similar plan
will not qualify as ‘‘performance-based compensation’’ and therefore  may  not  be  fully deductible by
Dollar General due to the compensation limit imposed by  Section 162(m). If this Proposal 3 is not

62

approved at the annual meeting, any bonus awards granted with  respect  to fiscal 2017 will continue in
accordance with their terms and will  be  deductible under Section 162(m)  based on shareholder
approval of the plan in 2012.

Who is eligible to participate in the Annual  Incentive Plan?

The Compensation Committee of our Board of Directors, or any subcommittee thereof which

meets  the requirements of Section 162(m)(4)(C) of the Internal Revenue Code, determines who is
eligible to participate in the Annual Incentive Plan, including any of our ‘‘covered employees’’ under
Section  162(m), any of our executive officers  and any other of our  employees. A total  of  8 persons, all
of whom are executive officers, are participating in the  Annual Incentive  Plan  as of March 23, 2017
with respect to fiscal 2017. We have no  plans to significantly  change  the scope of the group who is
eligible to earn incentive compensation awards under the Annual Incentive Plan.

P
r
o
x
y

How  does the Annual Incentive Plan  work?

The Annual Incentive Plan is designed  to  attract and retain executives and  to  motivate them to
promote our profitability and growth  by  means of performance-based annual cash bonuses. The Annual
Incentive Plan authorizes the payment of cash bonuses based on our actual  performance measured
against established business and/or financial performance measures. Prior  to  the beginning of each
performance period, or at a later time  as may be permitted by  applicable provisions of the Internal
Revenue Code (which currently is not later than the earlier of (1)  90 days after  the beginning of the
period of service to which the performance goals(s) relate or (2)  the first 25% of the  period of  service),
the Compensation Committee determines  the participants in  the Annual Incentive Plan, establishes for
each  participant a maximum award, and establishes the  performance goal(s) and the performance
measures applicable to, and the method for computing the amount payable upon  achievement of, such
performance goal(s). No participant  can receive a bonus  under the  Annual  Incentive  Plan  in excess of
$10 million in any fiscal year. The Compensation  Committee can base performance  goals on one or
more of the following performance measures which may relate  to  Dollar  General, one  or more of our
affiliates or one or more of our or our affiliates’ divisions or  units, or any combination thereof,  and
may be applied on an absolute basis and/or be relative to one or  more peer group companies or
indices, or any combination thereof:

• Net  earnings or net income (before or after

taxes)

• Net sales or revenue growth
• Return measures (including, but not
limited to, return on assets, capital,
invested capital, equity, sales, or revenue)

• Earnings before or after taxes, interest,
depreciation, and/or amortization
Productivity ratios

•
• Expense targets
• Operating efficiency
• Working capital targets
• Volume
• Market share
• Regulatory ratings
• Net worth

• Earnings per share
• Gross or net operating profit
• Cash flow (including, but not limited to,
operating cash flow, free cash flow, and
cash flow return on capital)
Share price (including, but not limited to,
growth  measures  and  total shareholder
return)

•

• Gross or operating margins
• Margins
• Customer satisfaction
• Economic Value Added
• Capital expenditures
• Costs
• Asset quality
•

Safety

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To the extent allowable under Section 162(m), the performance goals  may be calculated

without regard to non-recurring items, as the Compensation  Committee may  determine in its sole
discretion.

No award can be paid under the Annual Incentive  Plan unless and until the Compensation

Committee certifies in writing that the previously  established performance goal(s)  have been satisfied.
The Compensation Committee may reduce  or eliminate any award in its discretion despite achievement
of the performance goal(s) but may not increase the amount of  bonus  payable to any participant. The
Annual  Incentive Plan allows a participant to elect in writing  to  defer the payment  of  his or her award
in accordance with the terms of our CDP/SERP Plan as it exists  from  time  to  time. For a description of
our  CDP/SERP Plan, please see ‘‘Executive Compensation—Nonqualified Deferred Compensation.’’
The Annual Incentive Plan does not  limit our  ability  to  make payments or  awards  to  employees
(including executive officers) under any other plan or arrangement.

What are the Federal income tax consequences of  payments  under the Annual  Incentive Plan?

Payments made under the Annual Incentive Plan will be taxable to the recipients when paid as
ordinary compensation income. If a participant properly elects to defer receipt  of  all  or a portion of  the
bonus award under our CDP/SERP Plan, or any successor plan, the participant will generally be
entitled to defer the recognition of income. As described  above, we intend payments  under the  Annual
Incentive Plan to qualify as ‘‘performance-based’’  compensation  under Section 162(m).  As a result, we
will generally be entitled to a Federal  income  tax deduction  corresponding to the amount of income
recognized by the participant. Any bonuses  payable under the Annual Incentive Plan that may be
deferred under the CDP/SERP Plan  must be deferred in a  manner  that complies with  Section 409A of
the Internal Revenue Code. Section 409A provides  specific  rules for  deferral  elections, distributions  and
funding mechanisms under non-qualified deferred  compensation  plans. Failure  to  comply would result
in significant penalties and interest for the  individual but would not impact  our  tax deduction for
deferred  compensation.

Who administers the Annual Incentive Plan?

The Compensation Committee administers  the Annual Incentive Plan. The Compensation

Committee has full authority to interpret the Annual Incentive Plan,  to  establish rules and regulations
relating to the plan’s operation, to select the  plan’s participants,  to  determine amounts of awards under
the plan and to make all other determinations  with respect  to  the  plan. The Compensation  Committee
may terminate or amend the Annual Incentive  Plan at any  time.  However,  any amendment that would
require shareholder approval pursuant  to  Section 162(m), the  NYSE listing  rules, or any other
applicable law, rule or regulation will not be effective  without shareholder  approval. No  amendment or
termination of the Annual Incentive Plan shall  adversely affect  a  participant’s rights to or  interest in an
award granted prior to the date of the amendment without the participant’s written consent.

What kind of benefits will be paid under the  Annual Incentive Plan?

The amount that would be paid in the future under  the Annual Incentive Plan will  be at the
discretion of the Compensation Committee and dependent upon  our future performance. As a  result,
the benefits or amounts to be received by or allocated to participants under the Annual Incentive Plan
in future years are not determinable. Information regarding our recent practices with respect to annual
incentive awards under the Annual Incentive Plan,  including for 2016,  is presented in ‘‘Compensation
Discussion and Analysis—Elements of  Named Executive Officer Compensation—Short-Term Cash
Incentive Plan’’ and in the ‘‘Summary  Compensation  Table,’’ in each case  under ‘‘Executive
Compensation’’ above. In recent years, the  Compensation  Committee has selected an EBIT-based
performance measure upon which to base the performance goals in  connection with  the Annual

64

Incentive Plan. The Compensation Committee has again  selected  such performance  measure for 2017
awards under the Annual Incentive Plan.

What does the Board of Directors recommend?

Our Board unanimously recommends  that  shareholders vote FOR approval of the  material

terms of the performance goals under  the Annual  Incentive Plan for purposes of  compensation
deductibility under Section 162(m), including  (i) the  participants eligible  to receive such compensation,
(ii) the business criteria that may be  used  as performance goals for awards,  and (iii) the maximum
amount of compensation which may be paid to any  participant  if the performance  goals are achieved.

P
r
o
x
y

65

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PROPOSAL  4:
ADVISORY VOTE ON EXECUTIVE COMPENSATION

In accordance with SEC rules, we ask  shareholders for  advisory approval of our executive
compensation every three years, which is the  time interval last approved  by our  shareholders on a
nonbinding basis. Accordingly, we are asking  our  shareholders  to  provide an advisory, nonbinding vote
to approve the compensation of our named executive officers as we have described  it in  ‘‘Compensation
Discussion and Analysis’’ and in the  accompanying  compensation  tables and  related narrative discussion
in the ‘‘Executive Compensation’’ section of this proxy statement.

As discussed in detail in the ‘‘Compensation Discussion and  Analysis’’ section above, the

Compensation Committee actively oversees  our  executive compensation program, adopting changes to
the program and awarding compensation  as appropriate to reflect  Dollar  General’s  circumstances and
to promote the main objectives of the program. Our compensation programs are designed to attract,
retain and motivate persons with superior ability, to reward  outstanding performance,  and to align the
long-term interests of our named executive  officers with  those of our  shareholders. Under  these
programs, our named executive officers  are rewarded for the  achievement of specific annual  and
long-term goals and the realization of increased shareholder value. We firmly believe that the
information we have provided in this  proxy statement demonstrates that our executive compensation
program was designed appropriately and is working to ensure that management’s interests are aligned
with our shareholders’ interests to support long-term value creation.

Our Board of Directors is asking our shareholders to indicate  their support for  our named

executive officer compensation as described in this proxy statement in accordance with  SEC rules by
voting for this proposal. This vote is  not  intended to address any specific item of compensation, but
rather  the overall compensation of our  named  executive officers. This advisory vote is not a vote on  the
compensation of our Board of Directors or  our  compensation  policies as they  relate  to  risk
management, as described under ‘‘Compensation Risk Considerations’’ in the ‘‘Executive
Compensation’’ section above.

Although the vote we are asking shareholders to cast  is advisory  and is not binding, our Board

and the Compensation Committee value  the views of our shareholders and intend to consider the
outcome of the vote, along with other  relevant  factors, when making future compensation decisions for
our  named executive officers.

Our Board unanimously recommends  that  you vote  FOR the  approval of the  compensation  of
our  named executive officers as disclosed in this proxy statement pursuant to the SEC’s compensation
disclosure rules, including the ‘‘Compensation Discussion and Analysis’’ and the accompanying
compensation tables and related narrative discussion  in the ‘‘Executive Compensation’’ section of this
proxy statement.

66

P
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PROPOSAL  5:
ADVISORY VOTE ON THE FREQUENCY  OF  HOLDING FUTURE
ADVISORY VOTES ON  EXECUTIVE  COMPENSATION

The 2017 annual meeting of shareholders  is the second  annual meeting at which  we are

required by SEC rules to hold an advisory, non-binding vote  concerning  whether  future shareholder
advisory votes on our named executive officer compensation should  occur  every  1, 2 or  3 years. At our
2011 annual meeting of shareholders,  our shareholders voted  to  hold  these future advisory  votes on
named executive officer compensation  every  3 years (triennially). Our  Board of Directors  asks  that
shareholders again support a frequency  period of every  3 years (which would mean that the next
advisory vote on named executive officer compensation would  occur at our 2020 annual meeting of
shareholders).

Our Board believes that our executive compensation program directly ties  compensation  to  our

financial performance and serves to align the interests of  our executive officers  with those of our
shareholders to support long-term value  creation. Our Board  believes  a three-year period  for holding
this  advisory vote on named executive  officer compensation is the most advisable vote frequency for the
following  reasons:

• A triennial vote, versus an annual or biennial vote, aligns more  closely  with our belief that
an effective executive compensation program should  incentivize performance over both the
short-  and long-term;

• A triennial vote helps to avoid the short-term focus that may arise when  say-on-pay votes

are held more frequently and better facilitates an evaluation of how well we align executive
pay with long-term performance;

• Each time the vote occurs, our shareholders will have a more complete view of the amount
and mix of executive compensation, which may vary from  year to year  depending upon a
variety of factors;

• Our shareholders will have the benefit of more time to thoroughly evaluate  the

effectiveness of our short- and long-term compensation strategies, any changes made to the
program, and our related performance;

• Our Board and Compensation Committee  will  have the benefit of more time to

thoughtfully consider the results of the vote, to engage with shareholders  to  understand
and respond to the vote results, and to effectively implement  any  appropriate changes  to
our executive compensation program;

• Because many institutional shareholders review a  high volume of lengthy  proxy statements
each year when determining how to vote, or  they  rely on proxy  advisory firms for vote
recommendations, less frequent votes (such as  a triennial vote)  will help reduce the cost
and complexity of the say-on-pay vote, give proxy advisory firms additional time  for a  more
detailed and thorough analysis of and recommendation on our  executive compensation
program, and improve the ability of institutional  shareholders  to  exercise their voting rights
in a more deliberate, thoughtful, and  informed way that  is in  the best interests of
shareholders;  and

• A triennial vote reduces the risk of reactionary shareholder votes responding to short-term

stock price movement or unusual events.

Our Board believes that anything less  than a 3-year frequency  period will yield  a short-term

mindset, detract from our long-term interests and goals, and  would not allow for  changes to our

67

executive compensation program to be in place long enough  to  evaluate whether the  changes were
effective. Furthermore, our Board welcomes input  from shareholders with respect to our executive
compensation program even in years when  the advisory  vote does  not occur.

y
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Although the vote we are asking you  to  cast is advisory and is not binding, our Board  and the

Compensation Committee value the views of our shareholders and  will consider the outcome  of the
vote when determining the frequency of future say-on-pay votes. Our  next advisory  vote  on the
frequency of holding future advisory  votes on named  executive  officer compensation will occur  at our
2023 annual meeting of shareholders.

Our Board unanimously recommends  that  you vote  for the  option of 3 YEARS as the

frequency of holding future advisory  votes on named  executive  officer compensation.

68

AUDIT COMMITTEE REPORT

The Audit Committee of our Board of Directors  has:

•

•

•

•

reviewed and discussed with management the audited financial statements for the fiscal
year ended February 3, 2017,

discussed with Ernst & Young LLP, our  independent registered  public accounting firm,  the
matters required to be discussed by the Statement on Auditing  Standards No. 1301,
Communications with Audit Committees, as  adopted  by the  Public Company Accounting
Oversight  Board,

received the written disclosures and the  letter from  Ernst &  Young LLP required by
applicable requirements of the Public  Company Accounting  Oversight Board regarding the
independent registered public accounting  firm’s  communications with the Audit Committee
concerning  independence,  and

discussed with Ernst & Young LLP  its independence  from  Dollar General and  its
management.

P
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y

Based on these reviews and discussions, the Audit  Committee unanimously recommended to
the Board of Directors that Dollar General’s audited financial statements  be  included in  the  Annual
Report on Form 10-K for the fiscal year ended  February 3, 2017 for filing with the SEC.

While the Audit Committee has the  responsibilities and  powers  set forth in its  charter, the

Audit Committee does not have the duty  to  plan or conduct audits or to  determine that Dollar
General’s financial statements are complete, accurate,  or in accordance with generally accepted
accounting principles. Dollar General’s management and independent auditor  have this  responsibility.
The Audit Committee also does not have the duty to assure  compliance with  laws  and regulations or
with the policies of the Board of Directors.

This report has been furnished by the members of  the Audit Committee:

• David B. Rickard, Chairman

• Warren F. Bryant

•

•

Sandra B. Cochran

Paula A. Price

The above Audit Committee Report does not constitute soliciting material and should not be

deemed filed or incorporated by reference into any  other Dollar General filing under  the Securities Act of
1933 or the Securities Exchange Act of 1934, except to the  extent Dollar General specifically incorporates
this report by reference therein.

69

PROPOSAL  6:
RATIFICATION OF APPOINTMENT  OF AUDITORS

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x
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Who is responsible for the selection of the independent auditor?

The Audit Committee is directly responsible for  the appointment, compensation, retention and

oversight of the independent auditor that is retained to audit  our financial statements.

Was the Audit Committee involved in the lead audit partner selection process?

Yes. Prior to the selection of the current lead audit partner,  the Chairman of the Audit

Committee interviewed the lead audit partner candidates,  and the Audit Committee discussed with
management such candidates’ qualifications and experience.

Does the Audit Committee evaluate the  independent  auditor  and the  lead audit partner?

Yes. The Audit Committee annually  evaluates the  lead  audit partner, as  well as  the
independent auditor’s qualifications,  performance and independence. The evaluation, which includes
the input of management, entails consideration of a broad range of factors,  including the  quality of
services and sufficiency of resources that have been provided; the skills, knowledge  and experience of
the firm and the audit team; the effectiveness and sufficiency of communications and interactions;
independence and level of objectivity  and  professional  skepticism; reasonableness of fees;  and other
factors.

Who has the Audit Committee selected as the independent  registered public accounting firm?

After conducting the evaluation process  discussed  above, the  Audit  Committee selected

Ernst & Young LLP as our independent auditor for  the 2017 fiscal year.  Ernst & Young LLP has
served in that capacity since October  2001. The Audit Committee and  the Board  of Directors believe
that the continued retention of Ernst & Young LLP is  in the best interests  of Dollar General and our
shareholders.

Will representatives of Ernst & Young  LLP attend the  annual  meeting?

Representatives of Ernst & Young LLP have  been requested and  are  expected to attend the

annual meeting. These representatives will have the  opportunity  to  make a statement if they  so desire
and are expected to be available to respond to appropriate questions.

What does the Board of Directors recommend?

Our Board unanimously recommends  that  you vote  FOR the  ratification of  Ernst &

Young LLP as our independent auditor for the 2017 fiscal year.  The  Audit  Committee is not bound by
a vote either for or against the firm. If the  shareholders do not ratify this appointment,  our Audit
Committee will consider that result in selecting our independent auditor in the future.

70

FEES PAID TO AUDITORS

What fees were paid to the independent auditor in 2016  and  2015?

The table below lists the aggregate fees for professional audit services  rendered to us by
Ernst & Young LLP for the audit of our consolidated financial  statements for the past  two fiscal years
and fees billed for other services rendered by Ernst  &  Young LLP during the past  two fiscal years:

P
r
o
x
y

Service

2016 Aggregate Fees Billed ($) 2015 Aggregate Fees  Billed ($)

Audit Fees(1)
Audit-Related Fees(2)
Tax Fees(3)
All Other Fees(4)

2,555,582
33,000
1,865,236
1,995

2,272,623
32,000
1,910,042
1,995

(1) Represents for each fiscal year the aggregate  fees  billed for professional services for the audit of our  annual

financial statements and review of financial  statements  included in our  Forms 10-Q and services that  are normally
provided in connection with statutory and  regulatory  filings or engagements.

(2) Represents for each fiscal year the aggregate  fees  billed for assurance and related services that are reasonably

related to the performance of the audit or review of  our financial statements. The fees for each year  relate  to  the
employee benefit plan audit.

(3)

2016 and 2015 fees relate primarily  to  tax compliance services, which represented $1,755,636 and $1,805,042  in
2016 and 2015, respectively, for work  related to work  opportunity  tax credit assistance and foreign sourcing offices’
tax compliance. The remaining tax fees for each such year  are  for tax advisory services related to inventory.

(4)

2016 and 2015 fees are for a subscription fee  to  an on-line accounting research tool.

How  does the Audit Committee pre-approve  services provided by  the  independent  auditor?

The Audit Committee pre-approves all audit  and permissible non-audit services provided by

our  independent auditor. Where feasible, the Committee considers and, when appropriate,
pre-approves services at regularly scheduled meetings  after disclosure by management  and the
independent auditor of the nature of the proposed services, the estimated fees (when  available), and
their opinions that the services will not impair  the independence of the independent auditor. The
Committee’s Chairman (or any Committee member if the Chairman is unavailable)  may pre-approve
such services between Committee meetings,  and must report to the  Committee at its next meeting with
respect to all services so pre-approved.  The Committee  pre-approved  100% of the services  provided by
Ernst & Young LLP during 2016 and 2015.

71

SECTION  16(a) BENEFICIAL  OWNERSHIP
REPORTING COMPLIANCE

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The U.S. securities laws require our executive officers,  directors, and greater than 10%
shareholders to file reports of ownership and changes in  ownership  on  Forms 3, 4 and 5 with the SEC.
Based solely upon a review of these  reports furnished to us during  and  with respect to 2016,  or written
representations that no Form 5 reports were required,  we believe that  each of those persons filed, on  a
timely basis, the reports required by  Section 16(a) of the Exchange  Act.

SHAREHOLDER  PROPOSALS
FOR 2018  ANNUAL MEETING

To be considered for inclusion in our proxy materials relating to the 2018  annual meeting of
shareholders (the ‘‘2018 Annual Meeting’’),  eligible shareholders  must submit proposals that comply
with Rule 14a-8 under the Exchange Act and other relevant SEC regulations for our receipt by
December 13, 2017.

To introduce other new business, including the nomination of  directors (other than  a proxy
access nomination, which is described  below) at the 2018  Annual Meeting, you must deliver written
notice to us no earlier than the close of  business on January 31,  2018 and no  later than the close  of
business on March 2, 2018, and comply with the advance notice provisions of our Bylaws. If  we do not
receive a properly submitted shareholder proposal by March  2, 2018, then  the proxies held  by our
management may provide the discretion to vote against such shareholder  proposal even though  the
proposal is not discussed in our proxy materials  sent in connection  with the  2018 Annual Meeting.

On March 23, 2017, our Board of Directors  amended and restated our Bylaws  to  adopt proxy
access provisions that permit a shareholder,  or a group  of up to 20  shareholders, owning  3% or more
of our stock continuously for at least three  years,  to  nominate and include  in our proxy materials
candidates for election as directors. Such shareholder  or group  may  nominate up to 20% of our Board,
provided that the shareholder or group  and  the nominee(s)  satisfy the requirements specified  in our
Bylaws. In order to be properly brought before our 2018 Annual Meeting, an eligible  shareholder’s
notice of nomination of a director candidate pursuant to the  proxy access  provisions of  our Bylaws
must be received by us no earlier than the  close of business on November 13,  2017 and no later than
the close of business on December 13, 2017,  and  comply  with the  other relevant provisions of our
Bylaws pertaining to proxy access nominees.

Shareholder proposals and notices must be mailed to Corporate Secretary, Dollar General

Corporation, 100 Mission Ridge, Goodlettsville,  Tennessee 37072.  Shareholder proposals and
nominations that are not included in our proxy materials will  not  be  considered at any  annual meeting
of shareholders unless such proposals  have complied  with the  requirements of our Bylaws.

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Subset of Companies from Aon Hewitt Total Compensation  MeasurementTM (TCM)
Database Used for Mr. Owen

Appendix  A

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Academy Sports & Outdoors, Ltd.
ANN INC.
BJ’s Wholesale Club, Inc.
The Bon-Ton Stores, Inc.
The Children’s Place Retail Stores
Eddie Bauer Inc.
The Home Depot, Inc.
Hy-Vee, Inc.
J. C. Penney Company, Inc.
Lowe’s  Companies, Inc.
Macy’s, Inc.
Meijer,  Inc.
The Neiman Marcus Group, Inc.
PetSmart, Inc.
Pier 1 Imports, Inc.
Rite Aid Corporation
Target Corporation
Ulta Salon, Cosmetics & Fragrance, Inc.
Walgreen Company
Williams-Sonoma, Inc.

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DOLLAR GENERAL CORPORATION
AMENDED AND RESTATED 2007 STOCK INCENTIVE PLAN

Appendix  B

This Amended and Restated 2007 Stock Incentive  Plan (the ‘‘Plan’’) is effective as  provided in

Section  14 herein.

WHEREAS, the 2007 Stock Incentive Plan for  Key Employees of Dollar General Corporation

and its Affiliates was initially approved  by the Board  of  Directors and became effective as of  July 6,
2007, and has been amended and restated on several occasions, most recently by amendments that were
approved by the Board of Directors and became effective  upon shareholder approval  of the amended
and restated Plan on June 1, 2012; and

WHEREAS, the Plan is hereby further  amended and restated in its entirety as  follows:

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1.

Purpose of Plan

The Plan is designed:

(a)

to promote the long term financial interests and growth  of  Dollar General Corporation
(the ‘‘Company’’) and its Subsidiaries by attracting and retaining  management and other personnel and
key service providers with the training,  experience  and ability to enable  them to make a substantial
contribution to the success of the Company’s  business;

(b)
long range goals; and

to motivate management personnel by means  of  growth-related incentives  to achieve

(c)

to further the alignment of interests of Participants with those of the shareholders  of

the Company through opportunities for  increased stock  or stock-based ownership in the Company.

2.

Definitions

As used in the Plan, the following words shall have the following  meanings:

(a)

‘‘Affiliate’’ means with respect to any Person,  any entity directly or indirectly

controlling, controlled by or under common control  with such Person.

(b)

‘‘Award’’ means an award made to a Participant pursuant to the Plan and  described in
Section  6, including, without limitation, an  award  of a Stock Option, Stock Appreciation Right,  Other
Stock-Based Award or Dividend Equivalent  Right (as  such terms  are  defined in  Section 6), or any
combination of the foregoing.

(c)

‘‘Award Agreement’’ means an  agreement between  the Company  and a Participant that

sets forth the terms, conditions and limitations applicable to an Award; provided that for an  Award
with no restrictions, no signature will be required from the Participant.

(d)

‘‘Beneficial Owner’’ means a ‘‘beneficial owner’’, as  such term  is defined in Rule 13d-3

under the Exchange Act (or any successor  rule  thereto).

(e)

(f)

‘‘Board’’ means the Board of Directors of the  Company.

A ‘‘Change in Control’’ shall occur  upon any of the following events: (i)  the sale  or

disposition, in one or a series of related transactions, of  all or substantially  all,  of  the assets of  the
Company to any Person (or group of Persons  acting in concert) other than any of the Company or its
Affiliates (collectively, the ‘‘Permitted Holders’’);  (ii) any Person (or group of  Persons  acting in
concert), other than the Permitted Holders, is or becomes  the Beneficial Owner  (except that a Person
shall  be deemed to be a ‘‘Beneficial  Owner’’ of all shares that any  such Person has  the right to acquire,
whether such right is exercisable immediately or  only  after the  passage of time),  directly  or indirectly,

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of more than 50% of the total voting power  of  the voting  stock  of  the Company  (or  any entity which
controls the Company), including by way  of  merger, consolidation, tender or exchange offer or
otherwise; (iii) a reorganization, recapitalization, merger or  consolidation (a  ‘‘Corporate  Transaction’’)
involving the Company, unless securities representing 50% or more of  the  combined voting power of
the then outstanding voting securities entitled to vote generally in the election  of  directors of  the
Company or the entity resulting from  such Corporate Transaction (or the parent  of such entity) are
held subsequent to such transaction by the Person or  Persons  who were  the Beneficial Owners of the
outstanding voting securities entitled to vote generally in  the election of directors of the Company
immediately prior to such Corporate Transaction;  or (iv) during  any  rolling twenty-four (24)  month
period looking back from any given date,  individuals who at the beginning of such period  constituted
the Board (together with any new  directors whose election by  such Board or  whose  nomination for
election by the shareholders of the Company  was  approved by a  vote of a majority of  the directors of
the Company, then still in office, who were  either directors  at  the beginning of such period or whose
election or nomination for election was previously so approved (any such director, an ‘‘Incumbent
Director’’) cease for any reason to constitute  a majority of the  Board on the date of determination
thereof; provided, that, no individual shall be an  Incumbent Director who is elected or  nominated as a
director of the Company as a result of an actual or  threatened election contest with  respect to directors
or as a result of any other actual or threatened solicitation of proxies by or  on behalf  of  any Person
other than the Board.

(g)

(h)

‘‘Code’’ means the United States Internal  Revenue  Code of 1986, as  amended.

‘‘Committee’’ means the Compensation  Committee of the Board  (or, if no  such

committee is appointed, the Board), or any authorized subcommittee of  the Committee, as applicable.

(i)

‘‘Common Stock’’ or ‘‘Share’’ means the  common stock, par  value $0.875  per share, of

the Company, which may be authorized but unissued, or issued and reacquired.

(j)

(k)

(l)

‘‘Director Limit’’ shall have the meaning set forth in Section  3(b)  of  the Plan.

‘‘Exchange Act’’ means the Securities Exchange  Act of 1934, as amended.

‘‘Fair Market Value’’ means, on a per Share basis,  the fair market  value of the

Common Stock on any given date determined as  follows: (i) if there  is a public market for  the Shares
on such date, the closing sale price of the Shares as  quoted on the principal national securities
exchange on which such Shares are listed or admitted  to  trading, or (ii)  if there  is no public  market  for
the Shares on such date, the Fair Market Value shall be the  fair market value of the Shares as
determined reasonably and in good faith by the Board,  which shall not  take into account  any minority
interest discount or discount for the imposition of transfer restrictions.

(m)

‘‘ISO’’ means a Stock Option that  is also  an incentive stock  option  granted pursuant to

Section  6(a)(ii) of the Plan.

(n)

‘‘Key Employee’’ means a person, including an  officer,  in the  regular employment of

the Company or any other Service Recipient  who, in the  opinion of the  Committee, has or is expected
to have involvement in the management,  growth or  protection of  some part  or all of the business of the
Company or any other Service Recipient.

(o)

‘‘Non-Employee Director’’ means  a member of the Board  who is not an employee  of

Dollar General Corporation or any of its Affiliates.

(p)

‘‘Other Stock-Based Awards’’ means Other Stock-Based Awards granted pursuant to

Section  6(c) of the Plan.

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(q)

‘‘Participant’’ means a Key Employee, Non-Employee Director, consultant or other

person having a service relationship with the  Company or any other  Service Recipient, to whom one or
more Awards have been made and remain outstanding.

(r)

‘‘Performance-Based Awards’’ shall have the  meaning set forth  in Section 6(c) of the

Plan.

(s)
of the Exchange Act.

‘‘Person’’ means ‘‘person,’’ as such term is used for purposes of Section 13(d) or 14(d)

(t)

‘‘Service Recipient’’ means the Company,  any  Subsidiary of the Company,  or any
Affiliate of the Company that satisfies the definition  of  ‘‘service recipient’’ within  the meaning of
Treasury Regulation Section 1.409A-1(g) (or any  successor regulation), with respect to which the person
is a ‘‘service provider’’ (within the meaning of  Treasury Regulation Section 1.409A-1(f)  (or  any
successor  regulation).

(u)

‘‘Stock Appreciation Rights’’  means Stock Appreciation Rights  granted under

Section  6(b) of the Plan.

(v)

(w)

‘‘Stock Options’’ means Stock Options granted pursuant to Section 6(a)  of the Plan.

‘‘Subsidiary’’ means any corporation or other  entity in an unbroken  chain of

corporations or other entities beginning with the Company if  each of the corporations or other entities,
or group of commonly controlled corporations or other entities, other  than  the last corporation or
other entity in the unbroken chain then owns stock  or other equity interests  possessing  50% or more  of
the total combined voting power of all classes of stock or  other equity interests in one  of  the other
corporations or other entities in such chain.

3.

Shares Subject to the Plan

(a) General. Subject to adjustment  as provided  for in Sections 8  and 9, the total number of

Shares which may be issued under the  Plan is 31,142,858, no more than 4,500,000 of which shall be
available for grant to any one Participant in the form  of Stock Options and Stock Appreciation Rights
in any given fiscal year of the Company, and no more than 1,500,000 of  which shall be available for
grant to any one Participant in the form of Other Stock-Based  Awards in  any given  fiscal year of the
Company. The Shares may consist, in  whole or  in part, of unissued  Shares or issued but reacquired
Shares. The issuance of Shares or the payment of cash in  consideration of the substitution,  cancellation
or termination of an Award shall reduce the  total  number  of Shares available under the  Plan,  to  the
extent of the number of Shares subject  to  such substituted, cancelled  or  terminated Award; provided,
however, that Shares subject to Awards  that are (i) repurchased by the  Company or (ii) withheld or
tendered to satisfy (x) tax withholding obligations,  (y)  the exercise price of  any Stock Option(s) or
(z) the purchase price for any other  Award, shall  in all events  immediately  become available for new
Awards to be granted under the Plan. Shares  related to Awards or portions of  Awards that are
forfeited or that expire unexercised shall also immediately become available for  new Awards  to be
granted under the Plan.

(b) Non-Employee Director Award Limit.

In addition to the provisions set forth in

Section  3(a), the Board may establish compensation for Non-Employee Directors from  time to time,
subject to the limitations in the Plan,  including the  form and amount of all such  Non-Employee
Director compensation. The Board shall establish  such Non-Employee Director  compensation  in its
discretion and pursuant to the exercise of its business judgment,  taking into account such factors,
circumstances and considerations as it shall deem relevant from time to time, provided that the sum of
any cash compensation and the grant  date fair value of any Awards (as determined  in accordance with
Financial Accounting Standards Board (FASB) Accounting Standards Codification  Topic 718, or any
successor provision thereto) granted under the  Plan  during any fiscal year  of the Company  to a

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Non-Employee Director as compensation  for  services  as a  Non-Employee Director may not exceed
$750,000 (the ‘‘Director Limit’’). The  Board may make exceptions to the  Director Limit for individual
Non-Employee Directors in extraordinary circumstances, as the Board may determine  in its discretion
(and the exercise of such discretion shall  be  final, conclusive and binding), provided  that  the
Non-Employee Director receiving such  additional compensation may not  participate in the  decision to
award such additional compensation.

4.

Administration of Plan

(a)

The Plan shall be administered  by the  (i) Committee, which may delegate  its duties

and powers in whole or in part to any subcommittee  thereof consisting solely of at  least  two individuals
who are intended to qualify as ‘‘Non-Employee  Directors’’ within  the meaning of Rule 16b-3 under the
Exchange Act (or any successor rule  thereto), ‘‘independent  directors’’ within the meaning  of  the New
York Stock Exchange’s listed company rules and ‘‘outside  directors’’ within the meaning of
Section  162(m) of the Code (or any  successor section thereto),  or (ii) Board acting on behalf of the
Committee, in each case to the extent permitted by applicable  law.  The Committee may adopt its own
rules of procedure, and action of a majority of the members of the Committee  taken at a meeting,  or
action taken without a meeting by unanimous  written  consent,  shall  constitute action  by  the Committee.
Subject to Section 10 of the Plan, the Committee shall  have the power and authority to administer,
construe and interpret the Plan, to make rules for carrying it out and to make changes  in such  rules,
and to make any other determinations that  it deems  necessary or desirable for the administration of
the Plan. The Committee may correct any defect  or supply any  omission or  reconcile any inconsistency
in the Plan and any Award Agreement in the manner and  to the extent the  Committee deems
necessary or desirable. Any such interpretations,  rules, and  administration shall be consistent with the
basic purposes of the Plan. The Committee shall  have the full power  and authority to establish the
terms and conditions of any Award consistent with the provisions  of the Plan and to waive any such
terms and conditions at any time (including, without  limitation, accelerating or  waiving any vesting
conditions). At the time an Award is made or amended in accordance  with the terms of the Plan, or
the terms or conditions of an Award are  changed  in accordance with the terms  of  the Plan or the
Award Agreement, the Committee may provide for limitations  or conditions on such  Award. Any
decision of the Committee (including a duly authorized subcommittee thereof) in the interpretation and
administration of the Plan, as described herein, shall lie within  its  sole and absolute discretion and shall
be final, conclusive and binding on all parties concerned (including, but not limited to, Participants and
their beneficiaries  or successors). In the event of  a conflict or inconsistency between the  Plan and any
Award Agreement, the Plan shall govern, and the  Award Agreement shall  be  interpreted to minimize
or eliminate any such conflict or inconsistency.

(b)

Subject to the limitations imposed under  Section 7(h) below,  Awards  may, in the

discretion of the Committee, be made under the  Plan  in assumption  of,  or in  substitution for,
outstanding awards previously granted by the  Company or its Affiliates or a company  acquired by the
Company or with which the Company combines.

(c)

The Committee may employ counsel, consultants, accountants, appraisers, brokers  or
other persons. The Committee, the Company, and  the officers and directors of the Company shall be
entitled to rely upon the advice, opinions or valuations of any such persons. No  member of the
Committee, nor employee or representative of the Company  shall be personally liable for any  action,
determination or interpretation made in  good faith with respect to the Plan or  the Awards, and all such
members of the Committee, employees and representatives  shall be fully protected and indemnified to
the greatest extent permitted by applicable law by the Company with respect  to  any such action,
determination or interpretation.

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5.

Eligibility

The Committee may from time to time  make Awards under  the Plan to such Key Employees,
or other persons having a relationship with the Company  or any  other Service Recipient,  and in  such
form  and having such terms, conditions and limitations as  the Committee may determine. The terms,
conditions and limitations of each  Award  under the  Plan  shall be set forth in  an Award  Agreement, in
a form approved by the Committee, consistent, however, with  the terms of the  Plan.

6.

Awards

From time to time, the Committee (or  the Board, as applicable)  will determine the  forms and
amounts of Awards for Participants. Such Awards  may take the following forms in the Committee’s (or
the Board’s, as applicable) sole discretion:

(a) Stock Options.

(i) Stock Options. These are options to purchase Common  Stock (‘‘Stock Options’’).

At the time of Award the Committee shall determine, and shall include in the Award Agreement, the
option exercise period, the option exercise price, vesting requirements, and such other terms, conditions
or restrictions on the grant or exercise of the  option as the Committee deems  appropriate  including,
without limitation, the right to receive dividend  equivalent payments on vested options. Notwithstanding
the foregoing, the exercise price per Share of a Stock Option shall in no event be less than the Fair
Market Value on the date the Stock Option is granted (subject  to  later adjustment pursuant  to
Sections 8 and 9 hereof). In addition to other restrictions contained in  the Plan, a Stock  Option
granted under this Section 6(a) may not be exercised  more than 10  years  after the date it  is granted.
Payment of the Stock Option exercise price shall be made  (i) in cash, (ii)  with the consent of the
Committee, in Shares (any such Shares valued at Fair Market Value on the  date of exercise) that the
Participant has held for such period of time as may be required by  the  Committee  to  avoid adverse
accounting consequences, (iii) through the  withholding of Shares (any such Shares valued  at Fair
Market Value on the date of exercise) otherwise issuable  upon the  exercise of the Stock  Option in a
manner that is compliant with applicable law, or (iv)  a  combination of the foregoing methods, in each
such  case in accordance with  the terms of the Plan, the  Award Agreement and  of any  applicable
guidelines of the Committee in effect  at  the  time.

(ii)

ISOs. The Committee may grant Stock  Options under the  Plan  that  are

intended to be ISOs. Such ISOs shall  comply with  the requirements of Section 422 of the Code (or any
successor section thereto). No ISO may be granted to any  Participant who at the time of such grant,
owns more than ten percent of the total combined voting  power of all  classes of stock  of  the Company
or of any Subsidiary, unless (i) the option exercise  price for such ISO  is at least 110% of the  Fair
Market Value of a Share on the date the  ISO is granted  and (ii) the date  on which such ISO
terminates is a date not later than the day preceding the fifth anniversary of the date on  which the ISO
is granted. Any Participant who disposes of Shares  acquired upon the  exercise  of an ISO either
(i) within two years after the date of grant of such ISO or (ii) within one year after  the transfer of such
Shares to the Participant, shall notify  the Company  of such disposition and of the amount realized
upon such disposition. All Stock Options granted under  the Plan are intended to be nonqualified stock
options, unless the applicable Award Agreement expressly  states that the Stock Option is intended to
be an ISO. If a Stock Option is intended to be an ISO,  and  if for  any reason such Option (or portion
thereof) shall not qualify as an ISO, then, to the  extent of such nonqualification, such Stock Option (or
portion thereof) shall be regarded as a  nonqualified stock option  granted under  the Plan; provided that
such  Stock Option (or portion thereof) otherwise  complies  with the Plan’s  requirements relating to
nonqualified stock options. In no event shall any member of  the  Committee, the  Company or any of its
Affiliates (or their  respective employees, officers  or directors) have any liability to any Participant (or
any other Person) due to the failure of a Stock Option to qualify for any  reason  as an ISO.

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(iii) Attestation. Wherever in this  Plan  or any agreement evidencing an Award a
Participant is permitted to pay the Stock  Option  exercise price of  a  Stock Option  or taxes relating to
the exercise of a Stock Option by delivering Shares, the Participant  may, subject to procedures
satisfactory to the Committee, satisfy such delivery requirement  by presenting proof of Beneficial
Ownership of such Shares, in which case the Company shall  treat the Stock Option as exercised without
further payment and shall withhold such number  of Shares  from  the Shares acquired by the exercise of
the Stock Option, subject to actual receipt of such  Shares (whether of the actual  Share certificate or
electronic delivery  of such Shares).

(b) Stock Appreciation Rights. The Committee may grant ‘‘Stock  Appreciation Rights’’ (as

hereinafter defined) independent of,  or in connection with, the grant  of a Stock  Option or a  portion
thereof. Each Stock Appreciation Right  shall  be  subject to such  other terms as  the Committee may
determine. The exercise price per Share of a  Stock Appreciation  Right shall  in no  event be less than
the Fair Market Value on the date the  Stock Appreciation Right  is granted  or, in the case  of a Stock
Appreciation Right granted in conjunction with a Stock Option, or a portion thereof,  the Stock Option
exercise price of the related Stock Option. Each ‘‘Stock  Appreciation Right’’ granted independent of a
Stock Option shall be defined as a right of a Participant, upon exercise of such Stock Appreciation
Right, to receive an amount equal to the product  of  (i) the  excess  of  (A)  the Fair Market  Value on the
exercise date of one Share over (B) the exercise price  per  Share  of such Stock  Appreciation Right,
multiplied by (ii) the number of Shares  covered by the Stock Appreciation Right. Payment  of  the Stock
Appreciation Right shall be made in Shares or  in cash,  or partly in  Shares  and partly  in cash (any such
Shares valued at the Fair Market Value on the date of the payment), all  as shall be determined  by  the
Committee. Stock Appreciation Rights may  be  exercised from time to time upon  actual receipt by the
Company of written notice of exercise stating the number of Shares with  respect to which the  Stock
Appreciation Right is being exercised. The date a notice of  exercise is received by the Committee shall
be the exercise date. No fractional Shares  will  be  issued  in payment  for  Stock Appreciation  Rights,  but
instead cash will be paid for a fraction or, if the Committee should  so  determine, the  number of Shares
will be rounded downward to the next whole Share.

(c) Other Stock-Based Awards.

(i) Generally. The Committee may grant or sell awards  of Shares, awards  of

restricted Shares and awards that are valued in whole  or in part by  reference to, or are otherwise based
on the Fair Market Value or number of, or are in  any way payable in the  form of, Shares (including,
without limitation, restricted stock units and bonus stock). Such ‘‘Other Stock-Based Awards’’ shall be
in such form, and dependent on such conditions, as the Committee may determine, including, without
limitation, the right to receive, or vest with respect  to,  one or more Shares  (or the  equivalent cash
value of such Shares) upon the completion of a specified  period of service,  the occurrence of an event
and/or the attainment of performance objectives. Other Stock-Based Awards may be granted alone or
in addition to any other Awards under the Plan. Subject to the provisions of the Plan, the Committee
shall determine to whom and when Other Stock-Based  Awards will be made;  the number  of  Shares  to
be awarded under (or otherwise related to) such Other  Stock-Based Awards; whether such Other
Stock-Based Awards shall be settled in cash,  Shares or a  combination of cash and Shares;  and all other
terms and conditions of such awards (including,  without limitation, the vesting provisions thereof and
provisions ensuring that all Shares so  awarded and issued  shall be fully paid  and non-assessable).

(ii) Notwithstanding anything to the contrary herein, certain Other Stock-Based

Awards granted under this Section 6(c)  may  be  granted in  a  manner  which is intended  to  qualify for
the exemption from the limitation on  deductibility imposed by Section 162(m) of the Code that is set
forth in Section 162(m)(4)(C) of the  Code or any  successor provision thereto (‘‘Performance-Based
Awards’’). A Participant’s Performance-Based Award shall be determined based on the attainment of
written performance goals approved by the Committee  for a performance  period established  by  the
Committee within the time period prescribed by Section 162(m) of  the Code. The performance goals,

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which must be objective, shall be based upon one or  more of the following criteria:  (a) net earnings or
net income (before or after taxes); (b) earnings per share; (c)  net  sales or revenue growth; (d) gross or
net operating profit; (e) return measures (including, but not limited to, return on assets,  capital,
invested capital, equity, sales, or revenue); (f) cash flow (including,  but not limited to, operating cash
flow, free cash flow, and cash flow return on capital); (g) earnings before  or after taxes,  interest,
depreciation, and/or amortization; (h) gross or operating margins; (i)  productivity  ratios;  (j) share price
(including, but not limited to, growth measures and total shareholder  return); (k) expense  targets;
(l) margins; (m) operating efficiency; (n) customer  satisfaction;  (o)  working capital targets;
(p) economic value added; (q) volume;  (r) capital expenditures; (s) market share; (t) costs;
(u) regulatory ratings; (v) asset quality; (w)  net worth; and (x) safety.  The foregoing  criteria may relate
to the Company, one or more of its Affiliates  or one or  more of its or their divisions or units,  or any
combination of the foregoing, and may be applied on  an absolute basis and/or be relative to one or
more peer group companies or indices, or  any  combination  thereof, all as the  Committee  shall
determine. In addition, to the degree  consistent with  Section 162(m) of the  Code  (or  any successor
section thereto), the performance goals may be calculated without  regard to non-recurring items, as the
Committee may determine in its sole discretion. The maximum amount of  a Performance-Based  Award
granted during a calendar year to any Participant shall be,  with respect to Performance-Based  Awards
that are denominated in Shares, 24 million. The Committee shall determine whether, with  respect to a
performance period, the applicable performance goals have  been met  with respect to a given
Participant and, if they have, shall so certify  and ascertain  the amount of the applicable Performance-
Based Award. No Performance-Based Awards will be paid for such  performance period until such
certification is made by the Committee.  The amount of the Performance-Based Award actually paid to
a given Participant may be less than the amount determined by  the applicable performance goal
formula, at the discretion of the Committee.  The amount of the Performance-Based Award determined
by the Committee  for a performance  period shall be paid  to  the Participant at  such time as determined
by the Committee  in its sole discretion after the end of such performance  period; provided,  however,
that a Participant may, if and to the extent permitted  by  the Committee  and consistent with the
provisions of Section 162(m) of the Code, elect to defer payment of a Performance-Based Award.

(d) Dividend Equivalent Rights. The Committee  may grant Dividend Equivalent Rights

either alone or in connection with the grant  of an Award.  A ‘‘Dividend Equivalent Right’’ shall be the
right to receive a payment in respect of one  Share  (whether or not subject to a Stock Option) equal to
the amount of any dividend paid in respect  of one Share held by a shareholder in the Company;
provided, however, that the Company  shall not grant any Dividend Equivalent Right in respect  of any
unearned performance Shares. Each Dividend Equivalent Right shall be subject  to  such terms as the
Committee may determine.

7.

Limitations and Conditions

(a)

No Award may be granted under the Plan after  June  1, 2022, but Awards theretofore

granted may extend beyond that date.

(b)

Nothing contained herein shall affect the right of the Company or any other Service
Recipient to terminate any Participant’s employment or other service  relationship at any  time or for
any reason.

(c)

Unless otherwise permitted by the Committee at  or after the time  of  grant of any

Award, and except as shall be otherwise  transferable or  assignable by  the Participant by will  or the laws
of descent and distribution, no benefit under the  Plan  shall  be  subject in  any manner to anticipation,
alienation, sale, transfer, assignment,  pledge, encumbrance, or charge, and any  attempt  to  do so shall
be void. No such benefit shall, prior to receipt  thereof by the Participant, be in any manner liable for
or subject to the debts, contracts, liabilities, engagements, or torts  of the Participant. No election as to
benefits or exercise of any Award may  be  made during a  Participant’s  lifetime  by  anyone other than the

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Participant except by a legal representative appointed for or by  the  Participant or, after a  Participant’s
death, by the legatees, personal representatives of the  Participant or distributees of the Participant.

(d)

Participants shall not be, and shall not  have any of the rights  or privileges of,

shareholders of the Company in respect  of any  Shares  purchasable or deliverable in  connection with
any Award unless and until certificates  representing any such Shares have  been issued by the  Company
to such Participants (or book entry representing such Shares has been made  and such Shares have been
deposited with the appropriate registered book-entry  custodian).

(e)

Absent express provisions to the contrary,  any Award under this Plan shall not be
deemed compensation for purposes of  computing benefits or contributions under  any retirement  or
severance plan of the Company or other Service  Recipient  and shall not  affect any benefits under any
other benefit plan of any kind now or subsequently in effect  under which the availability or  amount of
benefits is related to level of compensation. This Plan is not a ‘‘retirement plan’’ or ‘‘welfare plan’’
under the Employee Retirement Income Security Act  of  1974, as amended.

(f)

Unless the Committee determines  otherwise, no benefit or promise  under the Plan
shall  be secured by any specific assets of the  Company or any other  Service Recipient, nor  shall any
assets of the Company or any other Service Recipient be designated as attributable or allocated to the
satisfaction of the Company’s obligations under the Plan.

(g)

The Plan shall be binding on all successors and assigns of the Company  and a

Participant, including without limitation,  the estate of such  Participant and the executor, administrator
or trustee of such estate, or any receiver  or trustee in bankruptcy or representative  of the Participant’s
creditors.

(h)

Notwithstanding any provision  herein to the contrary, other  than as  permitted under

Section  8 or 9 below, the repricing of  any Stock Option or Stock Appreciation  Right,  once granted
hereunder, is prohibited without prior approval of  the Company’s shareholders. For  this purpose, a
‘‘repricing’’ means any of the following (or any other action  that has the same effect as any of the
following): (i) changing the terms of any Stock  Option or Stock  Appreciation Right to lower the
exercise price thereof; (ii) any other  action that is treated as a ‘‘repricing’’ under generally accepted
accounting principles; and (iii) repurchasing for cash or canceling any Stock Option  or Stock
Appreciation Right in exchange for another Award at a time when the exercise price per Share is
greater than the Fair Market Value of the  underlying  Shares, unless the  cancellation and exchange
occurs in connection with an event described in  Section 8 or 9 below.

8.

Adjustments upon Certain Events.

In the event of any Share dividend, Share split, spin-off, share  combination, reclassification,

recapitalization, liquidation, dissolution,  reorganization, merger, Change in Control,  payment of a
dividend (other than a cash dividend paid as  part of  a regular dividend program),  exchange of Shares
or other corporate exchange, any equity restructuring (as defined under FASB Accounting Standards
Codification Topic 718 or any successor provision thereto), or other  similar  transaction or occurrence
which affects the equity securities of  the  Company or the  value thereof,  the Committee shall (i) adjust
the number and kind of shares subject to the  Plan  and available for  or  covered by Awards, (ii) adjust
the share and/or exercise prices related to outstanding Awards, and/or (iii)  take such other action
(including, without limitation providing for payment  of a cash amount to holders of outstanding
Awards), in each case as it deems reasonably  necessary  to address, on  an equitable basis, the effect of
the applicable corporate event on the Plan and any outstanding Awards. Where an Award  being
adjusted is an ISO or is subject to Section 409A  of  the Code, the adjustment  shall  also be effected so
as to comply with Section 424(a) of the Code  and not to constitute a modification within the  meaning
of Section 424(h) or 409A, as applicable, of the Code.  Any such adjustment made  or action taken by

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the Committee in accordance with this  Section 8 shall be final  and binding upon holders of Awards and
upon the Company.

9.

Change in Control.

Notwithstanding Section 8 above, in the event of a Change in  Control: (a) if determined by the

Committee in the applicable Award Agreement or otherwise determined by the  Committee in its  sole
discretion, any outstanding Awards then held by Participants  which are unexercisable  or otherwise
unvested or subject to lapse restrictions  may automatically  be deemed exercisable or otherwise  vested
or no longer subject to lapse restrictions, as the case  may  be, as of immediately  prior to such Change in
Control  and (b) the Committee may, to the extent determined by  the Committee to be permitted under
Section  409A of the Code, but shall not  be  obligated  to: (i) cancel such  Awards  for fair  value (as
determined in the sole discretion of the Committee) which, in the case of Stock Options  and Stock
Appreciation Rights, may equal the excess, if  any,  of  the value of the consideration  (as  determined in
the sole discretion of the Committee) to be paid in the Change in Control transaction to holders  of the
same number of Shares subject to such Stock Options or Stock  Appreciation Rights over the  aggregate
exercise price of such Stock Options  or the  aggregate exercise price  of  such Stock Appreciation Rights,
as the case may be; (ii) provide for the issuance of substitute awards  that  will substantially  preserve the
otherwise applicable terms and value of any affected Awards previously  granted hereunder, as
determined by the  Committee in its sole discretion; or (iii) provide that for a period of at least ten
business days prior to the Change  in Control, any Stock Options or Stock Appreciation Rights shall be
exercisable, to the extent applicable,  as to all Shares subject thereto  and that  upon the  occurrence of
the Change in Control, such Awards shall terminate and be  of  no further force  and effect. For the
avoidance of doubt, the Committee may  apply any of the foregoing to any given outstanding Award or
group or type of Awards, and shall not be required to apply any  of the foregoing uniformly to all
outstanding  Awards.

10.

Amendment and Termination

(a)

The Committee shall have the authority to make such amendments to any  terms and

conditions applicable to outstanding Awards as  are consistent with this  Plan,  provided that no such
action shall modify any Award in a manner that  adversely impacts,  other  than  in a de minimis manner,
a Participant with respect to any outstanding Awards, other than pursuant to Sections  8, 9 or 10(c)
hereof,  without the Participant’s consent, except as such  modification  is provided for  or contemplated
in the terms of the Award or this Plan  (including Section  4(a) above).

(b)

The Board may amend, suspend or terminate the  Plan,  except  that no such  action,

other than an action under Sections 8,  9 or 10(c)  hereof, may be taken  which would, without
shareholder approval, increase the aggregate number of Shares  available for Awards under the  Plan,
decrease the exercise price of outstanding  Stock Options or Stock Appreciation Rights, change the
requirements relating to the Committee, or  extend the term  of the Plan. However, no such Board
action shall adversely impact, other than in a de minimis manner,  a Participant  with respect  to any
outstanding Awards, other than pursuant to Sections 8, 9 or 10(c) hereof, without  the Participant’s
consent, except as otherwise contemplated in  the terms of  the Award or the Plan (including
Section  4(a) above).

(c)

This Plan is intended to comply  with Section  409A of  the  Code and  will be interpreted

in a manner intended to comply with Section 409A of the Code.  Notwithstanding  anything  herein  to
the contrary, (i) if, at the time of the Participant’s termination of service with any  Service Recipient,
the Participant is a ‘‘specified employee’’ as  defined in Section 409A  of  the Code, and the deferral  of
the commencement of any payments or  benefits otherwise payable hereunder  as a result of such
termination of service is necessary in order to prevent the  imposition of any accelerated  or additional
tax under Section 409A of the Code,  then the Company  will defer the commencement  of  the payment
of any such payments or benefits hereunder (without any reduction in such payments  or benefits

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ultimately paid or provided to the Participant)  until the date that is six months  and one day  following
the Participant’s termination of service with all Service Recipients  (or  the  earliest date  as is permitted
under Section 409A of the Code), if such payment or benefit is  payable upon a termination of service
and (ii) if any other payments of money or other  benefits due to the Participant hereunder  would cause
the application of an accelerated or additional tax under  Section 409A of  the Code, such payments or
other benefits shall be deferred, if deferral will  make  such payment or other benefits compliant under
Section  409A of the Code, or otherwise such payment or other benefits shall be restructured, to the
extent possible, in  a manner, reasonably  determined  by  the Board in consultation with the Participant,
that does not cause such an accelerated or additional tax  or result in an additional cost to the
Company (without any reduction in such payments  or benefits ultimately  paid or  provided to the
Participant). Each payment made under the Plan shall be designated as a  ‘‘separate payment’’ within
the meaning of Section 409A of the Code and all  references to ‘‘termination  of  employment’’  or
‘‘termination of service’’ shall be deemed to refer  to  a ‘‘separation from service’’  within the meaning  of
Section  409A of the Code. Notwithstanding the  above, the  Company shall not be liable  to  a Participant
in the event any payment or benefit under the  Plan  fails  to be exempt from,  or comply with,
Section  409A of the Code.

(d)

The Committee shall specify in, or in  respect of, any  Award granted  hereunder on  or

subsequent to the Effective Date, that  as a condition of receiving  payment of such Award, the
Participant’s rights, payments, and benefits with  respect to such Award  shall be subject to any
reduction, cancellation, forfeiture or  recoupment, in  whole or in part, upon  the occurrence  of  certain
specified events, as may be required by  the Securities  and Exchange Commission  or any  applicable
national exchange, law, rule or regulation or as  set forth in  a separate ‘‘clawback’’ or recoupment policy
as may be adopted from time to time by  the Board or the Committee.

11.

Governing Law; International  Participants

(a)

This Plan shall be governed by and construed in  accordance with the  laws  of the State

of Delaware applicable therein.

(b)

With respect to Participants who  reside or work outside  the United States of America,
the Committee may, in its sole discretion, amend the terms  of the Plan or  awards  with respect to such
Participants in order to conform such  terms with  the requirements of  local law or to obtain more
favorable tax or other treatment for a Participant, the  Company or any other Service Recipient.

12.

Transfers and Leaves of Absence

For purposes of the Plan, unless the Committee determines otherwise: (a) a transfer of a

Participant’s employment without an intervening period of separation among the Company  and any
other Service Recipient shall not be deemed  a termination of employment,  and (b) a Participant who is
granted in writing a leave of absence  or who is entitled to  a  statutory leave of absence shall be deemed
to have remained in the employ of the  Company (and  other Service Recipient) during  such leave of
absence.

13.

Withholding Taxes

The Company shall have the right to deduct  or withhold, or require a Participant to remit to

the Company, an amount sufficient to satisfy any  federal, state or  local income or  other  taxes
(including the Participant’s FICA obligation) required by law to be withheld with respect to any grant,
exercise, or payment made under or as  a result  of  the Plan. It shall  be  a  condition to the obligation of
the Company to deliver Shares upon the exercise of a Stock Option or upon the occurrence of any
other taxable event with respect to any Award that the Participant pays to the Company or makes
arrangements satisfactory to the Company for payment of the applicable withholding taxes.  As an
alternative to making a cash payment to the Company  to  satisfy applicable withholding tax obligations,
a Participant may elect or the Committee may  require a Participant to satisfy  the withholding

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requirement, in whole or in part, by having the Company withhold Shares having  a Fair  Market Value
equal to the amount required to be withheld, or  by delivering  to  the Company Shares having a Fair
Market Value equal to the amount required to be withheld. The  value  of  any Shares so withheld or
delivered shall be based on Fair Market  Value  of the Shares on the date that the amount of tax to be
withheld is to be determined. All elections by the  Participant shall  be  irrevocable and be made in
writing and in such manner as determined by the Committee in  advance  of the day that the  transaction
becomes taxable and, to the extent applicable, in accordance with the requirements of Section 409A of
the Code.

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14.

Effectiveness of the Plan

This Plan as amended and restated shall  be  effective on November 30,  2016 (the  ‘‘Effective
Date’’), except for the amendments set forth in  Sections 2(j), 3(b)  and 6(c)(ii) which shall not take
effect, and no Award shall be granted hereunder that are  subject to the amendments  set forth in
Sections 2(j), 3(b)  and 6(c)(ii), unless and until the  Company’s shareholders  approve  the proposal
related to the Plan at the annual meeting of shareholders held in  2017 (the ‘‘2017 Annual Meeting’’).

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AMENDED AND RESTATED
DOLLAR GENERAL CORPORATION
ANNUAL INCENTIVE PLAN

Appendix  C

This Amended and Restated Dollar General Corporation  Annual Incentive Plan  (the ‘‘Plan’’),

initially approved by the Board of Directors of Dollar  General Corporation (the ‘‘Company’’) on
March 16, 2005 and adopted by the shareholders of the Company  on May 24, 2005, as further amended
and approved by the shareholders of the Company on multiple occasions, most recently as  of June  1,
2012, is hereby further amended and restated in its entirety, effective as of the date set forth in
Section 9 of the Plan below, as follows:

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SECTION  1
PURPOSE

The purpose of the Dollar General Corporation Annual  Incentive Plan  is to permit the

Company, through awards of annual  incentive compensation that satisfy the requirements for
performance-based compensation under Section 162(m) of the Internal Revenue Code, to attract and
retain executives and to motivate these executives to promote the profitability and growth of the
Company.

SECTION  2
DEFINITIONS

‘‘Award’’ shall mean the amount granted to a Participant by the  Committee for a Performance

Period.

‘‘Board’’ shall mean the Board of Directors of  the Company or  the successor thereto.

‘‘Code’’  shall mean the Internal Revenue  Code  of 1986, as  amended.

‘‘Committee’’ shall mean the Compensation Committee of the  Board or  any subcommittee

thereof which meets the requirements  of Section 162(m)(4)(C) of the Code.

‘‘Exchange  Act’’ shall mean the Securities Exchange Act  of 1934, as  amended.

‘‘Executive’’ shall mean any ‘‘covered employee’’ (as  defined in Section 162(m) of  the Code),
any executive officer of the Company  or its Subsidiaries and, in the discretion of the  Committee,  any
other employee of the Company or its Subsidiaries.

‘‘Participant’’ shall mean, for each Performance Period, each Executive who has been selected

by the Committee  to participate in the Plan.

‘‘Performance Period’’ shall mean the  Company’s fiscal year  or  any shorter  or longer period

designated by the Committee (not to exceed five years) with respect to which an Award  may be
granted.

‘‘Plan’’ shall mean this Amended and Restated  Dollar General Corporation  Annual Incentive

Plan, as amended  from time to time.

‘‘Qualified Performance-Based Award’’ means  an Award that is  intended to qualify for  the

Section  162(m) Exemption and is made  subject to performance goals based on  Qualified Performance
Measures.

‘‘Qualified Performance Measures’’ means one  or more of the  performance measures  listed

below upon which performance goals for certain Qualified  Performance-Based Awards may  be

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established from time to time by the Committee  within the  time period prescribed by Section  162(m)  of
the Code:

(a) Net earnings or net income (before or  after taxes);

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(b) Earnings per share;

(c) Net sales or revenue growth;

(d) Gross or net operating profit;

(e) Return measures (including, but not limited to, return on assets, capital,  invested capital,

equity, sales, or revenue);

(f) Cash flow (including,  but not limited to, operating cash  flow, free cash flow,  and cash flow

return on capital);

(g) Earnings before or after taxes, interest, depreciation,  and/or amortization;

(h) Gross or operating margins;

(i) Productivity ratios;

(j) Share price (including, but not limited to, growth measures and  total shareholder return);

(k) Expense  targets;

(l) Margins;

(m) Operating  efficiency;

(n) Customer  satisfaction;

(o) Working capital targets;

(p) Economic Value Added;

(q) Volume;

(r) Capital expenditures;

(s) Market share;

(t) Costs;

(u) Regulatory ratings;

(v) Asset quality;

(w) Net worth; and

(x) Safety

‘‘Section 162(m) Cash Maximum’’ means $10,000,000.

‘‘Section 162(m) Exemption’’ means the exemption from the  limitation on deductibility imposed

by Section 162(m) of the Code that is set  forth in Section  162(m)(4)(C) of the Code  or any  successor
provision  thereto.

‘‘Service Recipient’’ means the Company, any subsidiary of the  Company, or any affiliate of the
Company that satisfies the definition of ‘‘service recipient’’  within the meaning  of  Treasury Regulation
Section  1.409A-1 (or any successor regulation), with  respect  to  which the  person is  a ‘‘service provider’’
within the meaning of Treasury Regulation Section 1.409A-1 (or any successor regulation).

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SECTION  3
ADMINISTRATION

The Plan shall be administered by the Committee, which shall have full authority to interpret
the Plan, to establish rules and regulations relating to the operation  of  the Plan, to select Participants,
to determine the maximum Awards and the amounts  of any Awards and to make all determinations
and take all other actions necessary or  appropriate for the proper administration  of the Plan. The
Committee’s interpretation of the Plan, and all actions taken within the  scope of its authority, shall be
final and binding on the Company, its shareholders and  Participants, Executives,  former Executives and
their respective successors and assigns. No  member of the  Committee shall be eligible to participate in
the Plan.

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SECTION  4
DETERMINATION OF AWARDS

(a)

Prior to the beginning of each Performance Period, or at such later  time as may be

permitted by applicable provisions of the Code (which, in the case of any Qualified Performance-Based
Award, currently is not later than the earlier of (i) 90  days after the beginning of the period of service
to which the performance goal(s) relate or (ii) the  first 25% of the period of service), the Committee
shall establish: (1) the Executives or class  of  Executives who will be Participants in the Plan; (2) for
each  Participant a maximum Award, which shall not exceed the Section 162(m) Cash Maximum; and
(3) the performance goal(s) and Qualified  Performance  Measure(s)  applicable  to,  and the  method for
computing the amount payable upon achievement of such performance goal(s) in connection with, any
Qualified Performance-Based Award. The Qualified Performance Measures may  relate to the Company,
one or more of its Affiliates or one or more of its or their  divisions or units, or any combination of the
foregoing, and may be applied on an absolute basis and/or be relative to one or  more peer group
companies or indices, or any combination  thereof, all as the  Committee shall determine. In addition, to
the degree consistent with Section 162(m)  (or  any  successor section thereto), the performance goals
may be calculated without regard to non-recurring items, as the Committee may determine in its sole
discretion.

(b)

Following the end of each Performance  Period,  and before any payments are made
under the Plan, the Committee shall certify in writing the satisfaction of the  performance goal(s) for
any Qualified Performance Measure(s)  applicable to any Qualified Performance-Based Award in a
manner intended to satisfy the requirements  of Section 162(m).

(c)

The Committee may reduce or  eliminate  the Award granted to any Participant  based
on factors determined by the Committee, including  but not limited to, performance against  budgeted
financial goals and the Participant’s personal performance,  provided, however, that any  such reduction
or elimination shall not operate to increase  a Qualified Performance-Based Award, or amount payable
thereunder, to any Participant who is an Executive. The Committee may not increase a Qualified
Performance-Based Award, or amount payable thereunder,  granted to a Participant who is  an
Executive.

SECTION  5
PAYMENT OF AWARDS

Each Participant shall be eligible to receive payment of the Award in cash in the fiscal year
following the fiscal year in respect of which such  Award was earned, as soon as practicable  after the
amount of such Participant’s Award for a Performance Period has been determined, but in no event
later than the 15th day  of the third calendar month following the end of  the fiscal year in respect of
which such Awards were earned. Subject to the  provisions of Section 8(g) hereof, payment  of the award

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may be deferred in accordance with a written election by the  Participant in accordance with the terms
of the Company’s CDP/SERP Plan, as such Plan may be amended and/or restated from time to time.

SECTION  6
AMENDMENTS

The Committee may amend the Plan  at any time and  from time to time, provided that no such

amendment that would require the consent of the shareholders of the Company  pursuant to
Section  162(m) of the Code, New York Stock  Exchange listing rules or the  Exchange Act, or any other
applicable law, rule or regulation, shall be effective  without  such consent. No amendment which
adversely affects a Participant’s rights to, or interest in,  an Award granted prior  to  the date of the
amendment shall be effective unless the Participant shall have  agreed thereto in writing.

SECTION  7
TERMINATION

The Committee may terminate this Plan at any time but  in no  event shall the termination of

the Plan adversely affect the rights of any Participant  to  a previously granted Award without  such
Participant’s written consent.

SECTION  8
OTHER PROVISIONS

(a)

No Executive or other person  shall have any claim or right to be granted an Award
under this Plan until such Award is actually granted. Neither the  establishment of this Plan, nor any
action taken hereunder, shall be construed as giving any Executive any  right to be retained  in the
employ of the Company. Nothing contained in this Plan  shall limit the ability of the  Company to make
payments or awards to Executives under any other plan, agreement or arrangement.

(b)

The rights and benefits of a  Participant hereunder are personal to the Participant and,

except for payments made following a Participant’s death,  shall  not be subject to any voluntary or
involuntary alienation, assignment, pledge, transfer, encumbrance, attachment, garnishment or  other
disposition.

(c)

Awards under this Plan shall  not constitute compensation for the purpose of

determining participation or benefits under any other plan  of the Company  unless specifically included
as compensation in such plan.

(d)

The Company shall have the right to deduct from  Awards any taxes or  other amounts

required to be withheld by law.

(e)

All questions pertaining to the construction, regulation,  validity  and effect of the
provisions of the Plan shall be determined in  accordance with  the laws  of the State of Tennessee
without regard to principles of conflict of  laws.

(f)

No member of the Committee or the  Board, and no  officer, employee or  agent of the
Company shall be liable for any act or  action hereunder, whether of commission or  omission, taken by
any other member, or by any officer, agent, or  employee, or,  except in circumstances  involving bad
faith, for anything done or omitted to be done in the administration of the  Plan.

(g)

The Plan is intended to comply  with, or comply  with an  exemption  from, Section 409A

of the Code (‘‘Section 409A’’) and will be interpreted in a manner consistent with this intention.
Notwithstanding anything herein to the contrary,  if  at the time of the  Participant’s termination  of
employment with any Service Recipient  the Participant is  a ‘‘specified employee’’ as defined in
Section  409A, and the deferral of the  commencement of any payments or benefits  otherwise payable

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hereunder as a result of such termination of service is  necessary in order  to prevent the imposition of
any accelerated or additional tax under  Section 409A, then  the Company  will defer the commencement
of the payment of any such payments or benefits  hereunder (without  any  reduction in such payments or
benefits ultimately paid or provided to the Participant)  to  the minimum extent  necessary  to  satisfy
Section  409A until the date that is six months and one day following  the Participant’s termination of
employment with all Service Recipients  (or  the earliest date as  is permitted under  Section 409A), if
such payment or benefit is payable upon a  termination  of  employment. Each payment  made under the
Plan shall be designated as a ‘‘separate  payment’’ within the meaning of Section 409A. Notwithstanding
the above, the Company shall not be liable to a Participant in the  event any payment under the Plan
fails to be exempt from, or comply with, Section 409A.

(h)

The Committee shall specify in, or  in respect of, any Award granted hereunder on or

after the Effective Date, that as a condition of receiving  payment of  the  Award, the  Participant’s rights,
payments, and benefits with respect to  such Award shall  be subject  to  any  reduction, cancellation,
forfeiture or recoupment, in whole or in  part,  upon the occurrence of  certain  specified events, as  may
be required by the Securities and Exchange  Commission or  any applicable national  exchange, law, rule
or regulation or as set forth in a separate ‘‘clawback’’ or recoupment policy  as may be adopted from
time to time by the Board or the Committee.

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SECTION  9
EFFECTIVE  DATE

The Plan as amended and restated shall be effective  on November  30, 2016 (the ‘‘Effective

Date’’), except for the amendment set  forth in Section  4(a) which shall not  take effect unless and until
the Company’s shareholders approve the  proposal related  to the Plan at the annual meeting of
shareholders held in 2017 (the ‘‘2017 Annual Meeting’’), and no Awards shall be granted  under the
Plan after the date of the 2017 Annual Meeting if shareholders  do not approve the performance
measures set forth in the Plan at the  2017 Annual Meeting.

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10-K

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 

FORM 10-K 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended February 3, 2017 

Commission file number: 001-11421 

DOLLAR GENERAL CORPORATION 
(Exact name of registrant as specified in its charter) 

TENNESSEE 
(State or other jurisdiction of 
incorporation or organization) 

61-0502302 
(I.R.S. Employer 
Identification No.) 

100 MISSION RIDGE 
GOODLETTSVILLE, TN 37072 
(Address of principal executive offices, zip code) 

Registrant’s telephone number, including area code: (615) 855-4000 

1
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Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock, par value $0.875 per share 

Name of the exchange on which registered 
New York Stock Exchange 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities 

Act. Yes (cid:95)   No (cid:134) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the 

Act. Yes (cid:134)   No (cid:95) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 

Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file 
such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes (cid:95)   No (cid:134) 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, 

every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 
12 months (or for such shorter period that the registrant was required to submit and post such files). Yes (cid:95)   No (cid:134) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and 
will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in 
Part III of this Form 10-K or any amendment to this Form 10-K. (cid:95) 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a 
smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in 
Rule 12b-2 of the Exchange Act. 

Large accelerated filer (cid:95) 
Non-accelerated filer (cid:134) 

Accelerated filer (cid:134) 
Smaller reporting company (cid:134) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange 

Act). Yes (cid:134)   No (cid:95) 

The aggregate fair market value of the registrant’s common stock outstanding and held by non-affiliates as of July 29, 2016 
was $26.7 billion calculated using the closing market price of our common stock as reported on the NYSE on such date ($94.74). For 
this purpose, directors, executive officers and greater than 10% record shareholders are considered the affiliates of the registrant. 

The registrant had 275,095,294 shares of common stock outstanding as of March 17, 2017. 

DOCUMENTS INCORPORATED BY REFERENCE 

Certain of the information required in Part III of this Form 10-K is incorporated by reference to the Registrant’s definitive 

proxy statement to be filed for the Annual Meeting of Shareholders to be held on May 31, 2017. 

 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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TABLE OF CONTENTS 

INTRODUCTION 
PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
ITEM 1. BUSINESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 1A. RISK FACTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 1B. UNRESOLVED STAFF COMMENTS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 2. PROPERTIES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 3. LEGAL PROCEEDINGS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 4. MINE SAFETY DISCLOSURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
EXECUTIVE OFFICERS OF THE REGISTRANT  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
PART II  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER 
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES  . . . . . . . . . . . . . . . . . . . . .   
ITEM 6. SELECTED FINANCIAL DATA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION 
AND RESULTS OF OPERATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK   
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA . . . . . . . . . . . . . . . . . .   
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
DOLLAR GENERAL CORPORATION AND SUBSIDIARIES CONSOLIDATED BALANCE SHEETS 

(In thousands, except per share amounts)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF 

INCOME (In thousands, except per share amounts) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF 

COMPREHENSIVE INCOME (In thousands) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF 

SHAREHOLDERS' EQUITY (In thousands except per share amounts) . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF 

CASH FLOWS (In thousands) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

DOLLAR GENERAL CORPORATION AND SUBSIDIARIES NOTES TO CONSOLIDATED 

FINANCIAL STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 
ACCOUNTING AND FINANCIAL DISCLOSURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 9A. CONTROLS AND PROCEDURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 9B. OTHER INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
PART III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE . . . . .   
ITEM 11. EXECUTIVE COMPENSATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT AND RELATED STOCKHOLDER MATTERS . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 
INDEPENDENCE  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES  . . . . . . . . . . . . . . . . . . . . . . . . .   
PART IV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  
ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES . . . . . . . . . . . . . . . . . . . .   
ITEM 16  FORM 10-K SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
EXHIBIT INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  

4

4
9
17
17
18
18
19

21

21
22

25
41
42

42

43

44

45

46

47

48

70
70

71

72

73

73
73

74

74
74

75

75
75

76
77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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General 

INTRODUCTION 

This report contains references to years 2017, 2016, 2015, 2014, 2013, and 2012, which represent fiscal 

years ending or ended February 2, 2018, February 3, 2017, January 29, 2016, January 30, 2015, January 31, 2014, 
and February 1, 2013, respectively. Our fiscal year ends on the Friday closest to January 31. Our 2016 fiscal year 
consisted of 53 weeks, while each of the remaining years listed are or were 52-week years. All of the discussion 
and analysis in this report should be read with, and is qualified in its entirety by, the Consolidated Financial 
Statements and related notes. 

Solely for convenience, our trademarks and tradenames may appear in this report without the ® or TM 

symbol which is not intended to indicate that we will not assert, to the fullest extent under applicable law, our 
rights or the right to these trademarks and tradenames. 

Cautionary Disclosure Regarding Forward-Looking Statements 

We include “forward-looking statements” within the meaning of the federal securities laws throughout 

this report, particularly under the headings “Business,” “Management’s Discussion and Analysis of Financial 
Condition and Results of Operations,” and “Note 7 – Commitments and Contingencies,” among others. You can 
identify these statements because they are not limited to historical fact or they use words such as “may,” “will,” 
“should,” “could,” “can,” “would,” “believe,” “anticipate,” “project,” “plan,” “expect,” “estimate,” “forecast,” 
“goal,” “seek,” “ensure,” “potential,” “opportunity,” “objective,” “intend,” “predict,” “committed,” “likely to,” 
“continue,” “scheduled to,” “focused on,” or “subject to” and similar expressions that concern our strategy, plans, 
initiatives, intentions or beliefs about future occurrences or results. For example, all statements relating to, among 
others, our estimated and projected expenditures, cash flows, results of operations, financial condition and 
liquidity; our plans and objectives for, and expectations regarding future operations, economic and competitive 
market conditions, growth or initiatives including but not limited to the number of planned store openings, 
remodels and relocations, progress of merchandising initiatives, trends in sales of consumable and non-
consumable products, investment in our personnel and the level of future costs and expenses; potential future 
stock repurchases and cash dividends; anticipated borrowing under our credit facilities and commercial paper 
program; or the expected outcome or effect of legislative or regulatory changes or initiatives, and our responses 
thereto, or of pending or threatened litigation or audits are forward-looking statements.  

All forward-looking statements are subject to risks and uncertainties that may change at any time, so our 

actual results may differ materially from those that we expected. We derive many of these statements from our 
operating budgets and forecasts, which are based on many detailed assumptions that we believe are reasonable. 
However, it is very difficult to predict the effect of known factors, and we cannot anticipate all factors that could 
affect our actual results.  

Important factors that could cause actual results to differ materially from the expectations expressed or 

implied in our forward-looking statements are disclosed under “Risk Factors” in Part I, Item 1A and elsewhere in 
this document (including, without limitation, in conjunction with the forward-looking statements themselves and 
under the heading “Critical Accounting Policies and Estimates”). All forward-looking statements are qualified in 
their entirety by these and other cautionary statements that we make from time to time in our other SEC filings 
and public communications. You should evaluate forward-looking statements in the context of these risks and 
uncertainties and are cautioned not to place undue reliance on such statements. These factors may not contain all 
of the factors that are important to you. We cannot assure you that we will realize the results or developments we 
expect or anticipate or, even if substantially realized, that they will result in the consequences or affect us or our 
operations in the way we expect. Forward-looking statements in this report are made only as of the date hereof. 
We undertake no obligation to update or revise any forward-looking statement as a result of new information, 
future events or otherwise, except as otherwise required by law. 

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ITEM 1.  BUSINESS 

General 

PART I 

We are among the largest discount retailers in the United States by number of stores, with 13,429 stores 

located in 44 states as of March 3, 2017, with the greatest concentration of stores in the southern, southwestern, 
midwestern and eastern United States. We offer a broad selection of merchandise, including consumables, 
seasonal items, home products and apparel. Our merchandise includes high quality national brands from leading 
manufacturers, as well as our own value and comparable quality private brand selections with prices at substantial 
discounts to national brands. We offer our merchandise at everyday low prices through our convenient small-box 
locations. 

Our History 

J.L. Turner founded our Company in 1939 as J.L. Turner and Son, Wholesale. We were incorporated as a 

Kentucky corporation under the name J.L. Turner & Son, Inc. in 1955, when we opened our first Dollar General 
store. We changed our name to Dollar General Corporation in 1968 and reincorporated in 1998 as a Tennessee 
corporation. Our common stock was publicly traded from 1968 until July 2007, when we merged with an entity 
controlled by investment funds affiliated with Kohlberg Kravis Roberts & Co. L.P., or KKR. In November 2009 
our common stock again became publicly traded, and in December 2013 the entity controlled by investment funds 
affiliated with KKR sold its remaining shares of our common stock.  

Our Business Model 

Our long history of profitable growth is founded on a commitment to a relatively simple business model: 
providing a broad base of customers with their basic everyday and household needs, supplemented with a variety 
of general merchandise items, at everyday low prices in conveniently located, small-box stores. We continually 
evaluate the needs and demands of our customers and modify our merchandise selections and pricing accordingly, 
while remaining focused on increasing profitability, cash generation and returns for our shareholders. 

Our operating priorities are summarized as follows: 1) driving profitable sales growth, 2) capturing 

growth opportunities, 3) enhancing our position as a low-cost operator, and 4) investing in our people as a 
competitive advantage.  For more information on these operating priorities, see the “Executive Overview” section 
of Management’s Discussion and Analysis of Financial Condition and Results of Operations, included in Part II, 
Item 7 of this report.  

In fiscal year 2016, we achieved our 27th consecutive year of positive same-store sales growth. This 

growth has taken place in a variety of economic conditions, which we believe is a result of our compelling value 
and convenience proposition, although no assurances can be given that we will achieve positive same-store sales 
growth in any given year.  

Compelling Value and Convenience Proposition.  Our ability to deliver highly competitive prices in 

convenient locations and our easy “in and out” shopping format create a compelling shopping experience that we 
believe distinguishes us from other discount retailers as well as convenience, drug, grocery, online and mass 
merchant retailers. Our slogan “Save time. Save money. Every day!” summarizes our appeal to customers. We 
believe our ability to effectively deliver both value and convenience allows us to succeed in small markets with 
limited shopping alternatives, as well as in larger and more competitive markets. Our value and convenience 
proposition is evidenced by the following attributes of our business model: 

• 

Convenient Locations.  Our stores are conveniently located in a variety of rural, suburban and 
urban communities. We seek to locate our stores in close proximity to our customers, which 

4 

 
 
 
 
 
 
 
 
 
 
 
• 

• 

helps drive customer loyalty and trip frequency and makes us an attractive alternative to large 
discount and other large-box retail and grocery stores. 

Time-Saving Shopping Experience.  We also provide customers with a highly convenient, easy 
to navigate shopping experience. Our small-box stores are easy to get in and out of quickly. Our 
product offering includes most necessities, such as basic packaged and refrigerated food and 
dairy products, cleaning supplies, paper products, health and beauty care items, greeting cards, 
basic apparel, housewares, hardware and automotive supplies, among others. Our convenient 
hours and broad merchandise offering allow our customers to fulfill their routine shopping 
requirements and minimize their need to shop elsewhere. 

Everyday Low Prices on Quality Merchandise.  Our research indicates that we offer a price 
advantage over most food and drug retailers and that our prices are competitive with even the 
largest discount retailers. Our ability to offer everyday low prices on quality merchandise is 
supported by our low-cost operating structure and our strategy to maintain a limited number of 
items per merchandise category, which we believe helps us maintain strong purchasing power. 
We offer quality nationally advertised brands at these everyday low prices in addition to 
offering our own value and comparable quality private brands at substantially lower prices. 

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Substantial Growth Opportunities.  We believe we have substantial long-term growth potential in the 

U.S. We have identified significant opportunities to add new stores in both existing and new markets. In addition, 
we have opportunities to relocate or remodel locations within our existing store base to better serve our customers. 
Our attractive store economics, including a relatively low initial investment and simple, low-cost operating model 
have allowed us to grow our store base to current levels and provide us significant opportunities to continue our 
profitable store growth strategy. 

Our Merchandise 

We offer a focused assortment of everyday necessities, which help to drive frequent customer visits, and 

key items in a broad range of general merchandise categories. Our product assortment provides the opportunity for 
our customers to address most of their basic shopping needs with one trip. We sell high-quality nationally 
advertised brands from leading manufacturers. Additionally, our private brand consumables offer even greater 
value with options to purchase national brand equivalent products as well as value items at substantial discounts to 
the national brand. 

Consumables is our largest merchandise category and has become a larger percentage of our total sales in 

recent years as indicated in the table below. Consumables include paper and cleaning products (such as paper 
towels, bath tissue, paper dinnerware, trash and storage bags, laundry and other home cleaning supplies); 
packaged food (such as cereals, canned soups and vegetables, condiments, spices, sugar and flour); perishables 
(such as milk, eggs, bread, refrigerated and frozen food, beer and wine); snacks (such as candy, cookies, crackers, 
salty snacks and carbonated beverages); health and beauty (such as over-the-counter medicines and personal care 
products including soap, body wash, shampoo, dental hygiene and foot care products); pet (such as pet supplies 
and pet food); and tobacco products. 

Seasonal products include decorations, toys, batteries, small electronics, greeting cards, stationery, 

prepaid phones and accessories, gardening supplies, hardware, automotive and home office supplies. 

Home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, 

frames, candles, craft supplies and kitchen, bed and bath soft goods. 

Apparel includes casual everyday apparel for infants, toddlers, girls, boys, women and men, as well as 

socks, underwear, disposable diapers, shoes and accessories. 

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The percentage of net sales of each of our four categories of merchandise for the fiscal years indicated 

below was as follows: 

Consumables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      76.4 %   75.9 %   75.7 % 
Seasonal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      12.2 %   12.4 %   12.4 % 
 6.2 %    6.3 %    6.4 % 
Home products  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 5.2 %    5.4 %    5.5 % 
Apparel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

     2016        2015        2014    

Our home products and seasonal categories typically account for the highest gross profit margins, and the 

consumables category typically accounts for the lowest gross profit margin. 

The Dollar General Store 

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The typical Dollar General store is operated by a store manager, one or more assistant store managers, 

and three or more sales associates. Our stores generally feature a low-cost, no frills building with limited 
maintenance capital, low operating costs, and a focused merchandise offering within a broad range of categories, 
allowing us to deliver low retail prices while generating strong cash flows and capital investment returns. Our 
stores average approximately 7,400 square feet of selling space and approximately 70% of our stores are located 
in towns of 20,000 or fewer people. We generally have had good success in locating suitable store sites in the past, 
and we believe that there is ample opportunity for new store growth in existing and new markets. In addition, we 
believe we have significant opportunities available for our relocation and remodel programs. 

Our store growth over the past three years is summarized in the following table: 

Year 
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       11,132   
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       11,789   
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       12,483   

Store   

Stores at    
of Year    Opened  Closed   Increase  End of Year   
 11,789  
 43   
 12,483  
 36   
 13,320  
 63   

 700   
 730   
 900   

 657   
 694   
 837   

     Stores at     
  Beginning   Stores   Stores  

      Net 

Our Customers 

Our customers seek value and convenience. Depending on their financial situation and geographic 
proximity, customers’ reliance on Dollar General varies from fill-in shopping, to making periodic trips to stock up 
on household items, to making weekly or more frequent trips to meet most essential needs. We generally locate 
our stores and plan our merchandise selections to best serve the needs of our core customers, the low and fixed 
income households often underserved by other retailers, and we are focused on helping them make the most of 
their spending dollars. At the same time, however, loyal Dollar General shoppers from a wide range of income 
brackets and life stages appreciate our quality merchandise as well as our attractive value and convenience 
proposition. 

Our Suppliers 

We purchase merchandise from a wide variety of suppliers and maintain direct buying relationships with 
many producers of national brand merchandise. Despite our broad offering, we maintain only a limited number of 
items per category, giving us a negotiating advantage in dealing with our suppliers. Our largest and second largest 
suppliers each accounted for approximately 8% of our purchases in 2016. Our private brands come from a 
diversified supplier base. We directly imported approximately 6% of our purchases at cost in 2016.  

We have consistently managed to obtain sufficient quantities of core merchandise and believe that, if one 

or more of our current sources of supply became unavailable, we generally would be able to obtain alternative 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
sources without experiencing a substantial disruption of our business. However, such alternative sources could 
increase our merchandise costs or reduce the quality of our merchandise, and an inability to obtain alternative 
sources could adversely affect our sales. 

Distribution and Transportation 

Our stores are currently supported by fourteen distribution centers located strategically throughout our 

geographic footprint. Our fifteenth distribution center in Jackson, Georgia is under construction with a goal to 
begin shipping from this facility in late 2017.  We have announced plans to build our sixteenth distribution center 
in Amsterdam, New York with a planned completion date in fall 2018. We lease additional temporary warehouse 
space as necessary to support our distribution needs. We continually analyze and rebalance the network to ensure 
that it remains efficient and provides the service our stores require. See “—Properties” below for additional 
information pertaining to our distribution centers. 

Most of our merchandise flows through our distribution centers and is delivered to our stores by 
third-party trucking firms, utilizing our trailers. We also own 39 trucks with which we transport our merchandise. 
In addition, vendors or third-party distributors ship certain food items and other merchandise directly to our stores. 

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Seasonality 

Our business is somewhat seasonal. Generally, our highest sales volume occurs in the fourth quarter, 
which includes the Christmas selling season. In addition, our quarterly results can be affected by the timing of 
certain holidays, the timing of new store openings and store closings, and the amount of sales contributed by new 
and existing stores. We typically purchase substantial amounts of inventory in the third quarter and incur higher 
shipping and payroll costs in the third quarter in anticipation of increased sales activity during the fourth quarter. 
See Note 12 to the consolidated financial statements for additional information. 

Our Competition 

We operate in the basic discount consumer goods market, which is highly competitive with respect to 

price, store location, merchandise quality, assortment and presentation, in-stock consistency, and customer 
service. We compete with discount stores and with many other retailers, including mass merchandise, warehouse 
club, grocery, drug, convenience, variety, online, omnichannel, and specialty stores. These other retail companies 
operate stores in many of the areas where we operate, and many of them engage in extensive advertising and 
marketing efforts. Our direct competitors include Family Dollar, Dollar Tree, Big Lots, Fred’s, 99 Cents Only and 
various local, independent operators, as well as Walmart, Target, Kroger, Aldi, Walgreens, CVS, and RiteAid, 
among others. Certain of our competitors have greater financial, distribution, marketing and other resources than 
we do. Competition has intensified and will continue to do so as competitors move into or increase their presence 
in our geographic markets and increase the availability of mobile and web-based technology to facilitate online 
shopping and real-time product and price comparisons and to create an omnichannel shopping experience. 

We believe that we differentiate ourselves from other forms of retailing by offering consistently low 

prices in a convenient, small-store format. We believe that our prices are competitive due in part to our low-cost 
operating structure and the relatively limited assortment of products offered. Purchasing large volumes of 
merchandise within our focused assortment in each merchandise category allows us to keep our average costs low, 
contributing to our ability to offer competitive everyday low prices to our customers. See “—Our Business 
Model” above for further discussion of our competitive situation. 

Our Employees 

As of March 3, 2017, we employed approximately 121,000 full-time and part-time employees, including 
divisional and regional managers, district managers, store managers, other store personnel and distribution center 
and administrative personnel. We have increasingly focused on recruiting, training, motivating and retaining 

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employees, and we believe that the quality, performance and morale of our employees continue to be an important 
part of our success in recent years. We currently are not a party to any collective bargaining agreements. 

Our Trademarks 

We own marks that are registered with the United States Patent and Trademark Office and are protected 
under applicable intellectual property laws, including, without limitation, the trademarks Dollar General®, Dollar 
General Market®, Clover Valley®, DG®, DG Deals®, Forever Pals®, I*Magine®, OT Sport®, OT Revolution®, 
Smart & Simple®, trueliving®, Sweet Smiles®, Open Trails®, Beauty Cents®, Bobbie Brooks®, Comfort Bay®, 
Holiday Style®, Swiggles®, More Deals For Your Dollar. Every Day!®, The Fast Way To Save®, and Save Time. 
Save Money. Every Day!®, along with variations and formatives of these trademarks as well as certain other 
trademarks including Ever PetTM and DGXTM. We attempt to obtain registration of our trademarks whenever 
practicable and to pursue vigorously any infringement of those marks. Our trademark registrations have various 
expiration dates; however, assuming that the trademark registrations are properly renewed, they have a perpetual 
duration. 

We also hold an exclusive license to the Rexall brand through March 5, 2020. 

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Available Information 

Our Internet website address is www.dollargeneral.com. The information on our website is not 
incorporated by reference into, and is not a part of, this Form 10-K. We file with or furnish to the Securities and 
Exchange Commission (the “SEC”) annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports 
on Form 8-K, and amendments to those reports, proxy statements and annual reports to shareholders, and, from 
time to time, registration statements and other documents. These documents are available free of charge to 
investors on or through the Investor Information section of our website as soon as reasonably practicable after we 
electronically file them with or furnish them to the SEC. In addition, the public may read and copy any of the 
materials we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington DC 20549. 
The public may obtain information on the operation of the Public Reference Room by calling the SEC at 
1-800-SEC-0330. The SEC maintains an internet site that contains reports, proxy and information statements and 
other information regarding issuers, such as Dollar General, that file electronically with the SEC. The address of 
that website is http://www.sec.gov. 

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ITEM 1A.  RISK FACTORS 

You should carefully consider the risks described below and the other information contained in this 

report and other filings that we make from time to time with the SEC, including our consolidated financial 
statements and accompanying notes. Any of the following risks could materially and adversely affect our 
business, financial condition, results of operations or liquidity. These risks are not the only risks we face. Our 
business, financial condition, results of operations or liquidity could also be adversely affected by additional 
factors that apply to all companies generally or by risks not currently known to us or that we currently view to be 
immaterial. We can provide no assurance and make no representation that our risk mitigation efforts, although we 
believe they are reasonable, will be successful. 

Economic conditions and other economic factors may adversely affect our financial performance and 

other aspects of our business by negatively impacting our customers’ disposable income or discretionary 
spending, affecting our ability to plan and execute our strategic initiatives, increasing our costs of goods sold 
and selling, general and administrative expenses, and adversely affecting our sales or profitability. 

We believe many of our customers have fixed or low incomes and generally have limited discretionary 
spending dollars. Any factor that could adversely affect that disposable income would decrease our customers’ 
confidence, spending, and number of trips to our stores, and could cause our customers to shift their spending to 
products other than those sold by us or to our less profitable product choices, all of which could result in lower net 
sales, decreases in inventory turnover, greater markdowns on inventory, a change in the mix of products we sell, 
and a reduction in profitability due to lower margins. Factors that could reduce our customers’ disposable income 
and over which we exercise no influence include but are not limited to adverse economic conditions such as 
increased or sustained high unemployment or underemployment levels, inflation, increases in fuel or other energy 
costs and interest rates, lack of available credit, consumer debt levels, higher tax rates and other changes in tax 
laws, concerns over government mandated participation in health insurance programs, increasing healthcare costs, 
and decreases in, or elimination of, government subsidies such as unemployment and food assistance programs. 

Many of the factors identified above that affect disposable income, as well as commodity rates, 
transportation costs (including the costs of diesel fuel), costs of labor, insurance and healthcare, foreign exchange 
rate fluctuations, lease costs, measures that create barriers to or increase the costs associated with international 
trade, changes in other laws and regulations and other economic factors, also affect our ability to plan and execute 
our strategic initiatives, our cost of goods sold and our selling, general and administrative expenses, and may have 
other adverse consequences which we are unable to fully anticipate or control, all of which may adversely affect 
our sales or profitability. We have limited or no ability to control many of these factors. 

Our plans depend significantly on strategies and initiatives designed to increase sales and improve the 
efficiencies, costs and effectiveness of our operations, and failure to achieve or sustain these plans could affect 
our performance adversely. 

We have short-term and long-term strategies and initiatives (such as those relating to merchandising, 

marketing, real estate, sourcing, shrink, private brand, distribution and transportation, store operations, store 
formats, budgeting and expense reduction, and technology) in various stages of testing, evaluation, and 
implementation, upon which we expect to rely to continue to improve our results of operations and financial 
condition and to achieve our financial plans. These initiatives are inherently risky and uncertain, even when tested 
successfully, in their application to our business in general. It is possible that successful testing can result partially 
from resources and attention that cannot be duplicated in broader implementation, particularly in light of the 
diverse geographic locations of our stores and the decentralized nature of our field management. General 
implementation also may be negatively affected by other risk factors described herein. Successful systemwide 
implementation relies on consistency of training, stability of workforce, ease of execution, and the absence of 
offsetting factors that can influence results adversely. Failure to achieve successful implementation of our 
initiatives or the cost of these initiatives exceeding management’s estimates could adversely affect our business, 
results of operations and financial condition. 

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The success of our merchandising initiatives, particularly those with respect to non-consumable 
merchandise and store-specific products and allocations, depends in part upon our ability to predict consistently 
and successfully the products that our customers will demand and to identify and timely respond to evolving 
trends in demographic mixes in our markets and consumer preferences, expectations and needs. If we are unable 
to select products that are attractive to customers, to timely obtain such products at costs that allow us to sell them 
at an acceptable profit, or to effectively market such products, our sales, market share and profitability could be 
adversely affected. If our merchandising efforts in the non-consumables area or the higher margin areas within 
consumables are unsuccessful, we could be further adversely affected by our inability to offset the lower margins 
associated with our consumables business. Further, our merchandising efforts in the consumables area may not 
generate the net sales growth and increase customer traffic to the levels needed to offset the lower margins 
generated by sales of consumables and maintain our targeted gross profit margins. 

If we cannot open, relocate or remodel stores profitably and on schedule, our planned future growth 

will be impeded, which would adversely affect sales. 

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Our ability to open, relocate and remodel profitable stores is a key component of our planned future 

growth. Our ability to timely open stores and to expand into additional market areas depends in part on the 
following factors: the availability of attractive store locations; the absence of entitlement process or occupancy 
delays; the ability to negotiate acceptable lease and development terms; the ability to hire and train new personnel, 
especially store managers, in a cost effective manner; the ability to identify customer demand in different 
geographic areas; general economic conditions; and the availability of capital funding for expansion. Many of 
these factors also affect our ability to successfully relocate stores, and many of them are beyond our control. 

Delays or failures in opening new stores or completing relocations or remodels, or achieving lower than 

expected sales in these projects, could materially adversely affect our growth and/or profitability. We also may not 
anticipate all of the challenges imposed by the expansion of our operations and, as a result, may not meet our 
targets for opening new stores, remodeling or relocating stores or expanding profitably. 

Some new stores and future new store opportunities may be located in areas, including but not limited to 
new states or metro urban areas, where we have limited or no meaningful experience or brand recognition. Those 
areas may have different competitive and market conditions, consumer tastes and discretionary spending patterns 
than our existing markets, as well as higher cost of entry. These factors may cause our new stores to be initially 
less successful than stores in our existing markets, which could slow future growth in these areas. 

Many new stores will be located in areas where we have existing stores. Although we have experience in 

these areas, increasing the number of locations in these markets may result in inadvertent oversaturation and 
temporarily or permanently divert customers and sales from our existing stores, thereby adversely affecting our 
overall financial performance. 

We face intense competition that could limit our growth opportunities and adversely impact our 

financial performance. 

The retail business is highly competitive with respect to price, store location, merchandise quality, 

product assortment and presentation, in-stock consistency, customer service, promotional activity, customers, 
market share, and employees. We compete with discount stores and with many other retailers, including mass 
merchandise, warehouse club, grocery, drug, convenience, variety, online retailers, and other specialty stores. This 
competitive environment subjects us to the risk of adverse impact to our financial performance because of the 
lower prices, and thus the lower margins, that may be required to maintain our competitive position. Also, 
companies like ours, due to customer demographics and other factors, may have limited ability to increase prices 
in response to increased costs without losing competitive position. This limitation may adversely affect our 
margins and financial performance. Certain of our competitors have greater financial, distribution, marketing and 
other resources than we do and may be able to secure better arrangements with suppliers than we can. If we fail to 
respond effectively to competitive pressures and changes in the retail markets, it could adversely affect our 
financial performance. 

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Competition for customers has intensified as competitors have moved into, or increased their presence in, 

our geographic markets and increased the availability of mobile and web-based technology to facilitate online 
shopping and real-time product and price comparisons and to create an omnichannel shopping experience. We 
expect this competition to continue to increase. We remain vulnerable to the marketing power and high level of 
consumer recognition of larger competitors and to the risk that these competitors or others could venture into our 
industry in a significant way, including through the introduction of new store formats. Further, consolidation 
within the discount retail industry could significantly alter the competitive dynamics of the retail marketplace. 
This consolidation may result in competitors with greatly improved financial resources, improved access to 
merchandise, greater market penetration and other improvements in their competitive positions, as well as result in 
the provision of a wider variety of products and services at competitive prices by these consolidated companies, 
which could adversely affect our financial performance. 

Our profitability may be negatively affected by inventory shrinkage. 

We are subject to the risk of inventory loss and theft. We experience significant inventory shrinkage and 

cannot be sure that incidences of inventory loss and theft will decrease in the future or that the measures we are 
taking will effectively reduce the problem of inventory shrinkage. Although some level of inventory shrinkage is 
an unavoidable cost of doing business, if we were to experience higher rates of inventory shrinkage or incur 
increased security or other costs to combat inventory theft, our results of operations and financial condition could 
be affected adversely. 

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Our cash flows from operations may be negatively affected if we are not successful in managing our 

inventory balances. 

Our inventory balance represented approximately 53% of our total assets exclusive of goodwill and other 

intangible assets as of February 3, 2017. Efficient inventory management is a key component of our business 
success and profitability. To be successful, we must maintain sufficient inventory levels and an appropriate 
product mix to meet our customers’ demands without allowing those levels to increase to such an extent that the 
costs to store and hold the goods unduly impacts our financial results or that subjects us to the risk of increased 
inventory shrinkage. If our buying decisions do not accurately predict customer trends, we inappropriately price 
products or our expectations about customer spending levels are inaccurate, we may have to take unanticipated 
markdowns to dispose of the excess inventory, which also can adversely impact our financial results. We continue 
to focus on ways to reduce these risks, but we cannot make assurances that we will be successful in our inventory 
management. If we are not successful in managing our inventory balances, our cash flows from operations may be 
negatively affected. 

A significant disruption to our distribution network, to the capacity of our distribution centers or to the 

timely receipt of inventory could adversely impact sales or increase our transportation costs, which would 
decrease our profits. 

We rely on our distribution and transportation network to provide goods to our stores in a timely and 

cost-effective manner. Using various modes of transportation, including ocean, rail, and truck, we and our vendors 
move goods from vendor locations to our distribution centers. Deliveries to our stores occur from our distribution 
centers or directly from our vendors. Any disruption, unanticipated or unusual expense or operational failure 
related to this process could affect store operations negatively. For example, delivery delays or increases in 
transportation costs (including through increased fuel costs, increased carrier rates or driver wages as a result of 
driver shortages, a decrease in transportation capacity for overseas shipments, or work stoppages or slowdowns) 
could significantly decrease our ability to make sales and earn profits. Labor shortages or work stoppages in the 
transportation industry or long-term disruptions to the national and international transportation infrastructure that 
lead to delays or interruptions of deliveries or which would necessitate our securing alternative labor or shipping 
suppliers could also increase our costs or otherwise negatively affect our business. 

We maintain a network of distribution facilities and are moving forward with plans to build new facilities 
to support our growth objectives. Delays in opening distribution centers could adversely affect our future financial 
performance by slowing store growth, which may in turn reduce revenue growth, or by increasing transportation 

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costs. In addition, distribution-related construction or expansion projects entail risks that could cause delays and 
cost overruns, such as: shortages of materials or skilled labor; work stoppages; unforeseen construction, 
scheduling, engineering, environmental or geological problems; weather interference; fires or other casualty 
losses; and unanticipated cost increases. The completion date and ultimate cost of these projects could differ 
significantly from initial expectations due to construction-related or other reasons. We cannot guarantee that any 
project will be completed on time or within established budgets. 

Risks associated with or faced by our suppliers could adversely affect our financial performance. 

The products we sell are sourced from a wide variety of domestic and international suppliers, and we are 
dependent on our vendors to supply merchandise in a timely and efficient manner. In 2016, our largest and second 
largest suppliers each accounted for approximately 8% of our purchases. We have not experienced any difficulty 
in obtaining sufficient quantities of core merchandise and believe that, if one or more of our current sources of 
supply became unavailable, we would generally be able to obtain alternative sources without experiencing a 
substantial disruption of our business. However, such alternative sources could increase our merchandise costs, 
result in a temporary reduction in store inventory levels, and reduce the quality of our merchandise, and an 
inability to obtain alternative sources could adversely affect our sales. Additionally, if a supplier fails to deliver on 
its commitments, whether due to financial difficulties or other reasons, we could experience merchandise 
out-of-stocks that could lead to lost sales and damage to our reputation. 

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We directly imported approximately 6% of our purchases (measured at cost) in 2016, but many of our 

domestic vendors directly import their products or components of their products. Changes to the prices and flow 
of these goods for any reason, such as political unrest or acts of war, currency fluctuations, disruptions in maritime 
lanes, port labor disputes, and economic conditions and instability in the countries in which foreign suppliers are 
located, the financial instability of suppliers, suppliers’ failure to meet our standards, issues with labor practices of 
our suppliers or labor problems they may experience (such as strikes, stoppages or slowdowns, which could also 
increase labor costs during and following the disruption), the availability and cost of raw materials to suppliers, 
increased import duties, merchandise quality or safety issues, transport availability and cost, increases in wage 
rates and taxes, transport security, inflation, and other factors relating to the suppliers and the countries in which 
they are located or from which they import, are beyond our control and could adversely affect our operations and 
profitability. While we are working to reduce our dependency on goods produced in China, a substantial amount 
of our imported merchandise still comes from China, and thus, a change in the Chinese leadership, economic and 
market conditions, internal economic stimulus actions, or currency or other policies, as well as increases in costs 
of labor and wage taxes, could negatively impact our merchandise costs. In addition, the United States’ foreign 
trade policies, duties, tariffs and other impositions on imported goods, trade sanctions imposed on certain 
countries, the limitation on the importation of certain types of goods or of goods containing certain materials from 
other countries and other factors relating to foreign trade and port labor agreements are beyond our control. These 
and other factors affecting our suppliers and our access to products could adversely affect our business and 
financial performance. As we increase our imports of merchandise from foreign vendors, the risks associated with 
these imports also will increase, and we may be exposed to additional or different risks as we increase imports of 
goods produced in countries other than China. 

Our private brands may not maintain broad market acceptance and may increase the risks we face. 

The sale of private brand items is an important component of our sales growth and gross profit rate 
enhancement plans. We have invested in our development and procurement resources and marketing efforts 
relating to these private brand offerings. We believe that our success in maintaining broad market acceptance of 
our private brands depends on many factors, including pricing, our costs, quality, customer perception and the 
timely development and introduction of new products. We may not achieve or maintain our expected sales for our 
private brands. The sale and expansion of our private brand offerings also subjects us to certain risks, such as: 
potential product liability risks and mandatory or voluntary product recalls; potential supply chain and distribution 
chain disruptions for raw materials and finished products; our ability to successfully protect our proprietary rights 
and successfully navigate and avoid claims related to the proprietary rights of third parties; our ability to 
successfully administer and comply with applicable contractual obligations and legal and regulatory requirements; 
and other risks generally encountered by entities that source, sell and market exclusive branded offerings for retail. 

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An increase in sales of our private brands may also adversely affect sales of our vendors’ products, which, in turn, 
could adversely affect our relationship with certain of our vendors. Any failure to appropriately address some or 
all of these risks could have a significant adverse effect on our private brand initiatives and on our reputation, 
business, results of operations and financial condition. 

Product liability, product recall or other product safety claims could adversely affect our business, 

reputation and financial performance. 

All of our vendors and their products must comply with applicable product safety laws, and we are 

dependent on them to ensure that the products we buy comply with all applicable safety standards.  However, 
product liability, personal injury or other claims may be asserted against us relating to product contamination, 
product tampering, mislabeling, recall and other safety issues with respect to the products that we sell. 

We seek but may not be successful in obtaining contractual indemnification and insurance coverage from 

our vendors. If we do not have adequate contractual indemnification or insurance available, such claims could 
have a material adverse effect on our business, financial condition and results of operations. Our ability to obtain 
indemnification from foreign vendors may be hindered by our ability to obtain jurisdiction over such vendors to 
enforce contractual indemnification obligations. Even with adequate insurance and indemnification, such claims 
could significantly damage our reputation and consumer confidence in our products. Our litigation expenses could 
increase as well, which also could have a materially negative impact on our results of operations even if a product 
liability claim is unsuccessful or is not fully pursued. 

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We are subject to governmental regulations, procedures and requirements. A significant change in, or 

noncompliance with, these regulations could have a material adverse effect on our financial performance. 

Our business is subject to numerous and frequently changing federal, state and local laws and 

regulations. We routinely incur significant costs in complying with these regulations. The complexity of the 
regulatory environment in which we operate and the related cost of compliance are increasing due to additional 
legal and regulatory requirements, our expanding operations, and increased enforcement efforts. Further, 
uncertainties exist regarding the future application of certain of these legal requirements to our business. New 
laws, regulations, policies and the related interpretations and enforcement practices, particularly those dealing 
with environmental compliance, product safety, food safety, information security and privacy, and labor and 
employment, among others, or changes in existing laws, regulations, policies and the related interpretations and 
enforcement practices, particularly those governing the sale of products or employee wages, may result in 
significant added expenses or may require extensive system and operating changes that may be difficult to 
implement and/or could materially increase our cost of doing business. Untimely compliance or noncompliance 
with applicable regulations or untimely or incomplete execution of a required product recall, can result in the 
imposition of penalties, including loss of licenses or significant fines or monetary penalties, class action litigation 
or other litigation, in addition to reputational damage. Additionally, changes in tax laws, the interpretation of 
existing laws, or our failure to sustain our reporting positions on examination could adversely affect our effective 
tax rate. 

Litigation may adversely affect our business, results of operations and financial condition. 

Our business is subject to the risk of litigation by employees, consumers, suppliers, competitors, 
shareholders, government agencies and others through private actions, class actions, administrative proceedings, 
regulatory actions or other litigation. The outcome of litigation, particularly class action lawsuits and regulatory 
actions, is difficult to assess or quantify. Plaintiffs in these types of lawsuits may seek recovery of very large or 
indeterminate amounts, and the magnitude of the potential loss relating to these lawsuits may remain unknown for 
substantial periods of time. In addition, certain of these lawsuits, if decided adversely to us or settled by us, may 
result in liability material to our financial statements as a whole or may negatively affect our operating results if 
changes to our business operations are required. The cost to defend future litigation may be significant. There also 
may be adverse publicity associated with litigation that could negatively affect customer perception of our 
business, regardless of whether the allegations are valid or whether we are ultimately found liable. As a result, 

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litigation may adversely affect our business, results of operations and financial condition. See Note 7 to the 
consolidated financial statements for further details regarding certain of these pending matters. 

Our current insurance program may expose us to unexpected costs and negatively affect our financial 

performance. 

Our insurance coverage reflects deductibles, self-insured retentions, limits of liability and similar 

provisions that we believe are prudent based on the dispersion of our operations. However, there are types of 
losses we may incur but against which we cannot be insured or which we believe are not economically reasonable 
to insure, such as losses due to acts of war, employee and certain other crime, certain wage and hour and other 
employment-related claims, including class actions, actions based on certain consumer protection laws, and some 
natural and other disasters or similar events. If we incur these losses and they are material, our business could 
suffer. Certain material events may result in sizable losses for the insurance industry and adversely impact the 
availability of adequate insurance coverage or result in excessive premium increases. To offset negative insurance 
market trends, we may elect to self-insure, accept higher deductibles or reduce the amount of coverage in response 
to these market changes. In addition, we self-insure a significant portion of expected losses under our workers’ 
compensation, automobile liability, general liability and group health insurance programs. Unanticipated changes 
in any applicable actuarial assumptions and management estimates underlying our recorded liabilities for these 
losses, including expected increases in medical and indemnity costs, could result in materially different expenses 
than expected under these programs, which could have a material adverse effect on our results of operations and 
financial condition. Although we continue to maintain property insurance for catastrophic events at our store 
support center and distribution centers, we are effectively self-insured for other property losses. If we experience a 
greater number of these losses than we anticipate, our financial performance could be adversely affected. 

Natural disasters and unusual weather conditions (whether or not caused by climate change), 
pandemic outbreaks, terrorist acts, and global political events could disrupt business and result in lower sales 
and otherwise adversely affect our financial performance. 

The occurrence of one or more natural disasters, such as hurricanes, fires, floods, tornadoes and 
earthquakes, unusual weather conditions, pandemic outbreaks, terrorist acts or disruptive global political events, 
such as civil unrest in countries in which our suppliers are located, or similar disruptions could adversely affect 
our business and financial performance. Uncharacteristic or significant weather conditions can affect consumer 
shopping patterns, which could lead to lost sales or greater than expected markdowns and adversely affect our 
short-term results of operations. To the extent these events result in the closure of one or more of our distribution 
centers, a significant number of stores, or our corporate headquarters or impact one or more of our key suppliers, 
our operations and financial performance could be materially adversely affected through an inability to make 
deliveries or provide other support functions to our stores and through lost sales. In addition, these events could 
result in increases in fuel (or other energy) prices or a fuel shortage, delays in opening new stores, the temporary 
lack of an adequate work force in a market, the temporary or long-term disruption in the supply of products from 
some domestic and overseas suppliers, the temporary disruption in the transport of goods from overseas, delay in 
the delivery of goods to our distribution centers or stores, the inability of customers to reach or have transportation 
to our stores directly affected by such events, the temporary reduction in the availability of products in our stores 
and disruption of our utility services or to our information systems. These events also can have indirect 
consequences such as increases in the costs of insurance if they result in significant loss of property or other 
insurable damage. 

Any failure to maintain the security of information we hold relating to our customers, employees and 

vendors, whether as a result of cybersecurity attacks or otherwise, could expose us to litigation, government 
enforcement actions and costly response measures, and could materially disrupt our operations and harm our 
reputation and sales. 

In connection with sales, we transmit confidential credit and debit card information. We also have access 

to, collect or maintain certain private or confidential information regarding our customers, employees and 
vendors, as well as our business. Additionally, under certain circumstances, we may share information with 
vendors that assist us in conducting our business (for example, third-party vendors assist us in the transmittal of 

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credit and debit card information in connection with sales), as required by law, or otherwise in accordance with 
our privacy policy. While we have implemented procedures and technology intended to protect and safeguard our 
information and require appropriate controls of our vendors, it is possible that cyber-attackers might compromise 
our security measures or those of our technology and other vendors in the future and obtain the personal 
information of our customers, employees and vendors that we hold or our business information, as cyberattacks 
are rapidly evolving and becoming increasingly sophisticated and may not immediately produce signs of intrusion. 
Moreover, employee error or malfeasance or other irregularities may result in a defeat of our or our third-party 
vendors’ security measures and breach our or our third-party vendors’ information systems. 

Because we accept debit and credit cards for payment, we are subject to the Payment Card Industry Data 

Security Standards (“PCI DSS”), issued by the Payment Card Industry Security Standards Council. PCI DSS 
contains compliance guidelines and standards with regard to our security surrounding the physical and electronic 
storage, processing, and transmission of cardholder data. Additionally, we have implemented technology in all of 
our stores to allow for the acceptance of Europay, Mastercard and Visa (EMV) credit transactions. Complying 
with PCI DSS standards and implementing related procedures, technology and information security measures 
require significant resources and ongoing attention. However, even as we comply with PCI DSS standards and 
offer EMV technology in our stores, we may be vulnerable to, and unable to detect and appropriately respond to, 
data security breaches and data loss, including cybersecurity attacks or other breach of cardholder data. 

A security breach of any kind (whether experienced by us or one of our vendors), which could be 
undetected for a period of time, or any failure by us to comply with the applicable privacy and information 
security laws, regulations and standards could expose us to risks of data loss, litigation, government enforcement 
actions, fines or penalties, credit card brand assessments, and costly response measures (including, for example, 
providing notification to, and credit monitoring services for, affected customers, as well as further upgrades to our 
security measures) which may not be covered by or may exceed the coverage limits of our insurance policies, and 
could materially disrupt our operations. Any resulting negative media attention and publicity could significantly 
harm our reputation which could cause us to lose market share as a result of customers discontinuing the use of 
debit or credit cards in our stores or not shopping in our stores altogether and could have a material adverse effect 
on our business and financial performance. 

Material damage or interruptions to our information systems as a result of external factors, staffing 

shortages or challenges or difficulties in maintaining or updating our existing technology or developing or 
implementing new technology could have a material adverse effect on our business or results of operations. 

We depend on a variety of information technology systems for the efficient functioning of our business 
and are continually improving our information processes and computer systems to better run our business. These 
technology initiatives may not deliver desired results or may do so on a delayed schedule. Additionally, such 
systems are subject to damage or interruption from power outages, facility damage, computer and 
telecommunications failures, computer viruses, cybersecurity breaches, cyber attacks, natural disasters and human 
error. Damage or interruption to these systems may require a significant investment to fix or replace them, and we 
may suffer interruptions or disruptions in our operations in the interim, may experience loss or corruption of 
critical data and may receive negative publicity, all of which could have a material adverse effect on our business 
or results of operations. 

We also rely heavily on our information technology staff. Failure to meet these staffing needs may 
negatively affect our ability to fulfill our technology initiatives while continuing to provide maintenance on 
existing systems. We rely on certain vendors to maintain and periodically upgrade many of these systems so that 
they can continue to support our business. The software programs supporting many of our systems were licensed 
to us by independent software developers. The inability of these vendors, developers or us to continue to maintain 
and upgrade these information systems and software programs would disrupt or reduce the efficiency of our 
operations if we were unable to convert to alternate systems in an efficient and timely manner and could expose us 
to greater risk of a cybersecurity breach or other cyber attack. In addition, costs and potential problems and 
interruptions associated with the implementation of new or upgraded systems and technology or with maintenance 
or adequate support of existing systems could also disrupt or reduce the efficiency of our operations. 

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Failure to attract, train and retain qualified employees while controlling labor costs, as well as other 

labor issues, could adversely affect our financial performance. 

Our future growth and performance, positive customer experience and regulatory compliance depends on 

our ability to attract, train, retain and motivate qualified employees, many of whom are in positions with 
historically high rates of turnover. Our ability to meet our labor needs, while controlling our labor costs, is subject 
to many external factors, including competition for and availability of qualified personnel in a given market, 
unemployment levels within those markets, prevailing wage rates, minimum wage laws, health and other 
insurance costs, changes in employment and labor laws (including changes in the process for our employees to 
join a union) or other workplace regulations (including changes in “entitlement” programs such as health 
insurance and paid leave programs), and our reputation and relevance within the labor market. If we are unable to 
attract and retain adequate numbers of qualified employees, our operations, customer service levels and support 
functions could suffer. To the extent a significant portion of our employee base unionizes, or attempts to unionize, 
our labor costs could increase. In addition, potential regulatory changes relating to overtime exemptions for 
certain employees under federal and state laws could result in increased labor costs to our business and negatively 
affect our operating results if the regulatory changes are implemented. Our ability to pass along labor costs to our 
customers is constrained by our everyday low price model, and we may not be able to offset such increased costs 
elsewhere in our business. 

Our success depends on our executive officers and other key personnel. If we lose key personnel or are 

unable to hire additional qualified personnel, our business may be harmed. 

Our future success depends to a significant degree on the skills, experience and efforts of our executive 
officers and other key personnel. The unexpected loss of the services of any of our executive officers could have 
an adverse effect on our operations. There can be no assurance that our executive succession planning, retention or 
hiring efforts will be successful. Competition for skilled and experienced management personnel is intense, and 
our future success will also depend on our ability to attract and retain qualified personnel, and a failure to attract 
and retain new qualified personnel could have an adverse effect on our operations. We do not currently maintain 
key person life insurance policies with respect to our executive officers or key personnel. 

Because our business is somewhat seasonal, with the highest volume of net sales during the fourth 

quarter, adverse events during the fourth quarter could materially affect our financial statements as a whole. 

We generally recognize our highest volume of net sales during the Christmas selling season, which 

occurs in the fourth quarter of our fiscal year. In anticipation of this holiday, we purchase substantial amounts of 
seasonal inventory. Adverse events, such as deteriorating economic conditions, high unemployment rates, high 
gas prices, public transportation disruptions, or unusual or unanticipated adverse weather could result in 
lower-than-planned sales during the Christmas selling season. An excess of seasonal merchandise inventory could 
result if our net sales during the Christmas selling season fall below seasonal norms or expectations. If our fourth 
quarter sales results were substantially below expectations, our financial performance and operating results could 
be adversely affected by unanticipated markdowns, especially in seasonal merchandise. 

Deterioration in market conditions or changes in our credit profile could adversely affect our business 

operations and financial condition. 

We rely on the positive cash flow we generate from our operating activities and our access to the credit 
and capital markets to fund our operations, growth strategy, and return of cash to our shareholders through share 
repurchases and dividends. Changes in the credit and capital markets, including market disruptions, limited 
liquidity and interest rate fluctuations, may increase the cost of financing or restrict our access to these potential 
sources of future liquidity. Our continued access to these liquidity sources on favorable terms depends on multiple 
factors, including our operating performance and our credit ratings. Our debt securities currently have an 
investment grade rating, and a downgrade of this rating likely would negatively impact our access to the debt 
capital markets and increase our cost of borrowing. As a result, any disruptions or turmoil in the debt markets or 
any downgrade of our credit ratings could adversely affect our business operations and financial condition and our 
ability to return cash to our shareholders. There can be no assurances that our ability to obtain additional financing 

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through the debt markets will not be adversely impacted by economic conditions or that we will be able to 
maintain or improve our current credit ratings. 

New accounting guidance or changes in the interpretation or application of existing accounting 

guidance could adversely affect our financial performance. 

The implementation of new accounting standards will require extensive systems, internal process and 

other changes that could increase our operating costs, and also will result in changes to our financial statements. In 
particular, the implementation of accounting standards related to leases, as issued by the Financial Accounting 
Standards Board (“FASB”) are requiring us to make significant changes to our lease management and other 
accounting systems, and will result in significant changes to our financial statements. Additionally, the FASB has 
issued accounting standards related to revenue recognition and intra-entity transfers that could result in changes to 
our financial statements.  

U.S. generally accepted accounting principles and related accounting pronouncements, implementation 

guidelines and interpretations with regard to a wide range of matters that are relevant to our business involve 
many subjective assumptions, estimates and judgments by our management. Changes in these rules or their 
interpretation or changes in underlying assumptions, estimates or judgments by our management could 
significantly change our reported or expected financial performance. The outcome of such changes could include 
litigation or regulatory actions which could have an adverse effect on our financial condition and results of 
operations. 

1
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ITEM 1B.  UNRESOLVED STAFF COMMENTS 

None. 

ITEM 2.  PROPERTIES 

As of March 3, 2017, we operated 13,429 retail stores located in 44 states as follows: 

State 
Alabama. . . . . . . . . . . .      
Arizona  . . . . . . . . . . . .     
Arkansas  . . . . . . . . . . .     
California . . . . . . . . . . .     
Colorado  . . . . . . . . . . .     
Connecticut . . . . . . . . .     
Delaware . . . . . . . . . . .     
Florida . . . . . . . . . . . . .     
Georgia  . . . . . . . . . . . .     
Illinois . . . . . . . . . . . . .     
Indiana . . . . . . . . . . . . .     
Iowa . . . . . . . . . . . . . . .     
Kansas . . . . . . . . . . . . .     
Kentucky . . . . . . . . . . .     
Louisiana . . . . . . . . . . .     
Maine . . . . . . . . . . . . . .     
Maryland . . . . . . . . . . .     
Massachusetts . . . . . . .     
Michigan . . . . . . . . . . .     
Minnesota . . . . . . . . . .     
Mississippi . . . . . . . . . .     
Missouri . . . . . . . . . . . .     

    Number of Stores                 State 
 688   
 99   
 392   
 185   
 30   
 33   
 43   
 781   
 758   
 481   
 459   
 205   
 220   
 474   
 511   
 29   
 118   
 22   
 401   
 97   
 447   
 464  

Nebraska . . . . . . . . . . . .     
Nevada  . . . . . . . . . . . . .    
New Hampshire . . . . . .    
New Jersey . . . . . . . . . .    
New Mexico . . . . . . . . .    
New York . . . . . . . . . . .    
North Carolina . . . . . . .    
North Dakota  . . . . . . . .    
Ohio  . . . . . . . . . . . . . . .    
Oklahoma . . . . . . . . . . .    
Oregon  . . . . . . . . . . . . .    
Pennsylvania . . . . . . . . .    
Rhode Island . . . . . . . . .    
South Carolina . . . . . . .    
South Dakota  . . . . . . . .    
Tennessee . . . . . . . . . . .    
Texas . . . . . . . . . . . . . . .    
Utah . . . . . . . . . . . . . . . .    
Vermont  . . . . . . . . . . . .    
Virginia . . . . . . . . . . . . .    
West Virginia . . . . . . . .    
Wisconsin . . . . . . . . . . .   

     Number of Stores  
 111  
 24  
 23  
 94  
 87  
 358  
 730  
 5  
 705  
 408  
 19  
 604  
 6  
 484  
 32  
 700  
 1,353  
 6  
 32  
 362  
 216  
 133  

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Most of our stores are located in leased premises. Individual store leases vary as to their terms, rental 

provisions and expiration dates. Many stores are subject to build-to-suit arrangements with landlords, which 
typically carry a primary lease term of up to 15 years with multiple renewal options. We also have stores subject 
to shorter-term leases and many of these leases have renewal options. A significant portion of our new stores are 
subject to build-to-suit arrangements. 

As of March 3, 2017, we operated fourteen distribution centers, as described in the following table: 

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Footage 

      Year       Approximate Square       Number of    
  Stores Served  
Location 
  Opened   
 746  
Scottsville, KY . . . . . . . . . . . . . . . . . . . . . . . . .      1959    
 1,342  
Ardmore, OK  . . . . . . . . . . . . . . . . . . . . . . . . . .      1994    
 996  
South Boston, VA . . . . . . . . . . . . . . . . . . . . . . .      1997    
 788  
Indianola, MS . . . . . . . . . . . . . . . . . . . . . . . . . .      1998    
 1,290  
Fulton, MO . . . . . . . . . . . . . . . . . . . . . . . . . . . .      1999    
 960  
Alachua, FL . . . . . . . . . . . . . . . . . . . . . . . . . . . .      2000    
 1,159  
Zanesville, OH  . . . . . . . . . . . . . . . . . . . . . . . . .      2001    
 1,185  
Jonesville, SC . . . . . . . . . . . . . . . . . . . . . . . . . .      2005    
 1,270  
Marion, IN . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      2006    
 1,148  
Bessemer, AL . . . . . . . . . . . . . . . . . . . . . . . . . .      2012    
 352  
Lebec, CA . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      2012    
 939  
Bethel, PA . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      2014    
 852  
San Antonio, TX . . . . . . . . . . . . . . . . . . . . . . . .      2016    
 402  
Janesville, WI . . . . . . . . . . . . . . . . . . . . . . . . . .     2016   

 720,000   
 1,310,000   
 1,250,000   
 820,000   
 1,150,000   
 980,000   
 1,170,000   
 1,120,000   
 1,110,000   
 940,000   
 600,000   
 1,000,000   
 920,000   
 1,000,000  

We lease the distribution centers located in California, Oklahoma, Mississippi and Missouri and own the 

remaining distribution centers in the table above. Approximately 7.25 acres of the land on which our Kentucky 
distribution center is located is subject to a ground lease. As of February 3, 2017, we leased approximately 
871,000 square feet of additional temporary warehouse space to support our distribution needs. 

Our executive offices are located in approximately 302,000 square feet of owned buildings and 

approximately 56,000 square feet of leased office space in Goodlettsville, Tennessee. 

ITEM 3.  LEGAL PROCEEDINGS 

The information contained in Note 7 to the consolidated financial statements under the heading “Legal 

proceedings” contained in Part II, Item 8 of this report is incorporated herein by this reference. 

ITEM 4.  MINE SAFETY DISCLOSURES 

None. 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXECUTIVE OFFICERS OF THE REGISTRANT 

Information regarding our current executive officers as of March 24, 2017 is set forth below. Each of our 
executive officers serves at the discretion of our Board of Directors and is elected annually by the Board to serve 
until a successor is duly elected. There are no familial relationships between any of our directors or executive 
officers. 

Name 
Todd J. Vasos . . . . . . . . . . .    
John W. Garratt  . . . . . . . . .    
Jeffery C. Owen . . . . . . . . .    
Robert D. Ravener . . . . . . .    
Rhonda M. Taylor . . . . . . .    
James W. Thorpe . . . . . . . .    
Anita C. Elliott . . . . . . . . . .    
Michael J. Kindy . . . . . . . .    

      Age 

Position 

55   Chief Executive Officer and Director 
48   Executive Vice President and Chief Financial Officer 
47   Executive Vice President, Store Operations 
58   Executive Vice President and Chief People Officer 
49   Executive Vice President and General Counsel 
58   Executive Vice President and Chief Merchandising Officer 
52   Senior Vice President and Chief Accounting Officer 
51   Senior Vice President, Global Supply Chain 

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Mr. Vasos has served as Chief Executive Officer and a member of our Board since June 2015. He joined 

Dollar General in December 2008 as Executive Vice President, Division President and Chief Merchandising 
Officer. He was promoted to Chief Operating Officer in November 2013. Prior to joining Dollar General, 
Mr. Vasos served in executive positions with Longs Drug Stores Corporation for 7 years, including Executive 
Vice President and Chief Operating Officer (February 2008 through November 2008) and Senior Vice President 
and Chief Merchandising Officer (2001 - 2008), where he was responsible for all pharmacy and front-end 
marketing, merchandising, procurement, supply chain, advertising, store development, store layout and space 
allocation, and the operation of three distribution centers. He also previously served in leadership positions at 
Phar-Mor Food and Drug Inc. and Eckerd Corporation. 

Mr. Garratt has served as Executive Vice President and Chief Financial Officer since December 2, 2015. 

He joined Dollar General in October 2014 as Senior Vice President, Finance & Strategy and subsequently served 
as Interim Chief Financial Officer from July 2015 to December 2015. Prior to joining Dollar General, Mr. Garratt 
held various positions of increasing responsibility with Yum! Brands, Inc., one of the world’s largest restaurant 
companies, between May 2004 and October 2014, holding leadership positions in corporate strategy and financial 
planning. He served as Vice President, Finance and Division Controller for the KFC division and earlier for the 
Pizza Hut division and for Yum Restaurants International between October 2013 and October 2014. He also 
served as the Senior Director, Yum Corporate Strategy, from March 2010 to October 2013, reporting directly to 
the corporate Chief Financial Officer and leading corporate strategy as well as driving key cross-divisional 
initiatives. Mr. Garratt served in various other financial positions at Yum from May 2004 to March 2010. He 
served as Plant Controller for Alcoa Inc. between April 2002 and May 2004, and held various financial 
management positions at General Electric from March 1999 to April 2002. He began his career in May 1990 at 
Alcoa, where he served for approximately nine years. 

Mr. Owen returned to Dollar General in June 2015 as Executive Vice President of Store Operations, with 

over 21 years of previous employment experience with the Company. Prior to his departure from Dollar General 
in July 2014, he was Senior Vice President, Store Operations. Prior to August 2011, Mr. Owen served as Vice 
President, Division Manager. From November 2006 to March 2007, he served as Retail Division Manager. Prior 
to November 2006, he was Senior Director, Operations Process Improvement. Mr. Owen served the Company in 
various operations roles of increasing importance and responsibility from December 1992 to September 2004. 
Mr. Owen has served as a director of Kirkland’s Inc. since March 30, 2015. 

Mr. Ravener joined Dollar General as Senior Vice President and Chief People Officer in August 2008. 

He was promoted to Executive Vice President in March 2010. Prior to joining Dollar General, he served in human 
resources executive roles with Starbucks Corporation, a roaster, marketer and retailer of specialty coffee, from 

19 

 
 
     
 
 
 
 
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September 2005 until August 2008 as the Senior Vice President of U.S. Partner Resources and, prior to that, as the 
Vice President, Partner Resources—Eastern Division. As the Senior Vice President of U.S. Partner Resources at 
Starbucks, Mr. Ravener oversaw all aspects of human resources activity for more than 10,000 stores. Prior to 
serving at Starbucks, Mr. Ravener held Vice President of Human Resources roles for The Home Depot Inc., a 
home improvement retailer, at its Store Support Center and a domestic field division from April 2003 to 
September 2005. Mr. Ravener also served in executive roles in both human resources and operations at 
Footstar, Inc. and roles of increasing leadership at PepsiCo, Inc. 

Ms. Taylor has served as Executive Vice President and General Counsel since March 17, 2015. She 
joined Dollar General as an Employment Attorney in March 2000 and was subsequently promoted to Senior 
Employment Attorney in 2001, Deputy General Counsel in 2004, Vice President and Assistant General Counsel in 
March 2010, and Senior Vice President and General Counsel in June 2013. Prior to joining Dollar General, she 
practiced law with Ogletree, Deakins, Nash, Smoak & Stewart, P.C., where she specialized in labor law and 
employment litigation. She has also held attorney positions with Ford & Harrison LLP and Stokes & 
Bartholomew. 

Mr. Thorpe returned to Dollar General in August 2015 as Executive Vice President and Chief 
Merchandising Officer, with over six years of previous employment experience with the Company. Mr. Thorpe 
has advised the Company of his intention to resign, which will be effective April 15, 2017. He previously served 
as Senior Vice President, General Merchandise Manager, from May 2006 when he joined the Company until his 
departure in July 2012. Following his departure from Dollar General, Mr. Thorpe provided on a limited ad-hoc 
basis certain retail industry consulting services as President of JW Thorpe & Associates, Inc. Prior to Dollar 
General, he served in various positions of increasing importance and responsibility with Sears Holdings 
Corporation, a leading integrated retailer, from March 1991 to May 2006 where his last position was Vice 
President and General Merchandise Manager—Hard Home of Sears Home Group. Prior to Sears, he worked as a 
Marketing Program Manager for Zenith Data Systems, a personal computer development and sales company, from 
July 1990 to February 1991. He began his career at The MAXIMA Corporation, an information technology 
services company, where he held various project administration and analyst positions. 

Ms. Elliott has served as Senior Vice President and Chief Accounting Officer since December 2, 2015. 

She joined Dollar General as Senior Vice President and Controller in August 2005. Prior to joining Dollar 
General, she served as Vice President and Controller of Big Lots, Inc., a closeout retailer, from May 2001 to 
August 2005, where she was responsible for accounting operations, financial reporting and internal audit. Prior to 
serving at Big Lots, she served as Vice President and Controller for Jitney-Jungle Stores of America, Inc., a 
grocery retailer, from April 1998 to March 2001. At Jitney-Jungle, Ms. Elliott was responsible for the accounting 
operations and the internal and external financial reporting functions. Prior to serving at Jitney-Jungle, she 
practiced public accounting for 12 years, 6 of which were with Ernst & Young LLP. 

Mr. Kindy joined Dollar General as Vice President, Distribution Centers in December 2008. He became 
Vice President, Transportation in May 2013 and was promoted to Senior Vice President, Global Supply Chain in 
June 2015. Prior to joining Dollar General, Mr. Kindy had 14 years of grocery distribution management and 5 
years of logistics and distribution consulting experience. He served as Senior Director, Warehouse Operations, for 
ConAgra Foods, one of North America’s largest packaged food companies, from November 2007 to December 
2008.  Since beginning his career in July 1989, Mr. Kindy also held various distribution and warehouse leadership 
positions at Safeway, Inc., Crum & Crum Logistics, and Specialized Distribution Management, Inc., and served as 
a principal consultant for PricewaterhouseCoopers. 

20 

 
 
 
 
 
 
 
 
PART II 

ITEM 5.  MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER 

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES 

Market Information 

Our common stock is traded on the New York Stock Exchange under the symbol “DG.” The high and 

low sales prices during each quarter in fiscal 2016 and 2015 were as follows: 

     First 
     Fourth    
2016 
  Quarter   Quarter   Quarter   Quarter   
High . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  87.42   $ 96.88   $ 94.75   $  80.67  
Low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  67.90   $ 78.91   $ 66.50   $  68.04  

      Second       Third 

     First 
     Fourth    
2015 
  Quarter   Quarter   Quarter   Quarter   
High . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  76.99   $ 81.42   $ 81.15   $  75.14  
Low . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  65.86   $ 71.44   $ 64.66   $  59.75  

      Second       Third 

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On March 17, 2017, our stock price at the close of the market was $72.33 and there were approximately 

2,148 shareholders of record of our common stock. 

Dividends 

On March 15, 2017, our Board of Directors declared a quarterly cash dividend of $0.26 per share, which 
is payable on April 25, 2017 to shareholders of record of our common stock on April 11, 2017. We paid quarterly 
cash dividends of $0.25 in 2016 and $0.22 per share in 2015. Prior to March 2015, we had not declared or paid 
recurring dividends since March 2007. Although the Board intends to continue regular quarterly cash dividends, 
the declaration and amount of future cash dividends are subject to the Board’s discretion based on an evaluation of 
our earnings performance, financial condition, capital needs and other relevant factors and will depend on, among 
other things, our results of operations, cash requirements, financial condition, contractual restrictions and other 
factors that the Board may deem relevant. 

Issuer Purchases of Equity Securities 

The following table contains information regarding purchases of our common stock made during the 
quarter ended February 3, 2017 by or on behalf of Dollar General or any “affiliated purchaser,” as defined by 
Rule 10b-18(a)(3) of the Securities Exchange Act of 1934: 

  Total Number of   Average   

      Total Number 

of Shares 
Purchased 

      Approximate 
Dollar Value 

  of Shares that May  
as Part of Publicly    Yet Be Purchased   

Programs(a) 

  Price Paid  Announced Plans or 
Shares 
  per Share  
Purchased 
3,119,816   $  73.74   
 733,148   $  76.38   
339,323   $  73.68   
 4,192,287   $  74.20   

Period 
3,119,816   $ 1,014,328,000  
10/29/16-11/30/16 . . . . . . . . . . . . . . . . . . . . . . . .    
 733,148   $  958,329,000  
12/01/16-12/31/16 . . . . . . . . . . . . . . . . . . . . . . . .    
339,323   $  933,329,000  
01/01/17-02/03/17 . . . . . . . . . . . . . . . . . . . . . . . .    
 4,192,287   $  933,329,000  
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
(a)  A $500 million share repurchase program was publicly announced on September 5, 2012, and increases in the 
authorization under such program were announced on March 25, 2013 ($500 million increase), December 5, 
2013 ($1.0 billion increase), March 12, 2015 ($1.0 billion increase), December 3, 2015 ($1.0 billion increase) 
and August 25, 2016 ($1.0 billion increase). Under the authorization, purchases may be made in the open 
market or in privately negotiated transactions from time to time subject to market and other conditions. This 
repurchase authorization has no expiration date. 

Under the Plans 
or Programs(a) 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA 

The following table sets forth selected consolidated financial information of Dollar General Corporation 

as of the dates and for the periods indicated. The selected historical statement of income data and statement of 
cash flows data for the fiscal years ended February 3, 2017, January 29, 2016, and January 30, 2015 and balance 
sheet data as of February 3, 2017 and January 29, 2016, have been derived from our historical audited 
consolidated financial statements included elsewhere in this report. The selected historical statement of income 
data and statement of cash flows data for the fiscal years ended January 31, 2014 and February 1, 2013 and 
balance sheet data as of January 30, 2015, January 31, 2014, and February 1, 2013 presented in this table have 
been derived from audited consolidated financial statements not included in this report. 

The information set forth below should be read in conjunction with, and is qualified by reference to, the 

Consolidated Financial Statements and related notes included in Part II, Item 8 of this report and the 
Management’s Discussion and Analysis of Financial Condition and Results of Operations included in Part II, 

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22 

 
 
Item 7 of this report. Certain financial disclosures relating to prior periods have been reclassified to conform to the 
current year presentation. 

(Amounts in millions, excluding per share data, 
number of stores, selling square feet, and net sales   February 3,  
per square foot) 
Statement of Income Data: 
Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 21,986.6 
   15,204.0 
Cost of goods sold . . . . . . . . . . . . . . . . . . .   
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . .   
    6,782.6  
Selling, general and administrative 

2017(1) 

January 29,  
2016 

Year Ended 
January 30,  
2015 

January 31,  
2014 

February 1,   
2013 

$ 20,368.6 
14,062.5 
    6,306.1  

 $ 18,909.6 
  13,107.1 
    5,802.5  

$ 17,504.2 
12,068.4 
    5,435.7  

$ 16,022.1  
10,936.7  
    5,085.4  

    4,719.2  
    2,063.4  
 97.8  
 —  
    1,965.6  
 714.5  

expenses . . . . . . . . . . . . . . . . . . . . . . . . . .   
Operating profit . . . . . . . . . . . . . . . . . . . . .   
Interest expense . . . . . . . . . . . . . . . . . . . . .   
Other (income) expense . . . . . . . . . . . . . . .   
Income before income taxes . . . . . . . . . . .   
Income tax expense . . . . . . . . . . . . . . . . . .   
Net income . . . . . . . . . . . . . . . . . . . . . . . . .    $  1,251.1   $  1,165.1   $  1,065.3   $  1,025.1   $
 3.17   $
Earnings per share—basic . . . . . . . . . . . . .    $
 3.17  
Earnings per share—diluted  . . . . . . . . . . .   
 —  
Dividends per share . . . . . . . . . . . . . . . . . .   
Statement of Cash Flows Data: 
Net cash provided by (used in): 

    3,699.6  
    1,736.2  
 89.0  
 18.9  
    1,628.3  
 603.2  

    4,033.4  
    1,769.1  
 88.2  
 —  
    1,680.9  
 615.5  

    4,365.8  
    1,940.3  
 86.9  
 0.3  
    1,853.0  
 687.9  

 3.96   $
 3.95  
 0.88  

 4.45   $
 4.43  
 1.00  

 3.50   $
 3.49  
 —  

    3,430.1  
    1,655.3  
 127.9  
 30.0  
    1,497.4  
 544.7  
 952.7  
 2.87  
 2.85  
 —  

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Operating activities . . . . . . . . . . . . . . . .    $  1,605.0   $  1,391.7   $  1,326.9   $  1,244.1   $  1,219.1  
 (569.8) 
Investing activities  . . . . . . . . . . . . . . . .   
 (634.6) 
Financing activities . . . . . . . . . . . . . . . .   
Total capital expenditures . . . . . . . . . . . . .   
 (571.6) 
Other Financial and Operating Data: 
Same store sales growth(2) . . . . . . . . . . . .   
Same store sales(2)  . . . . . . . . . . . . . . . . . .    $ 20,348.1 
Number of stores included in same store 

 (503.4) 
   (1,310.2) 
 (504.8) 

 (550.9)  
   (1,024.1)  
 (560.3)  

 (250.0) 
 (629.3) 
 (538.4) 

 (371.7) 
 (880.9) 
 (374.0) 

$ 14,992.7  

 $ 17,818.7 

$ 16,365.5 

$ 19,254.3 

 0.9 %    

 2.8 %    

 3.3 %    

 2.8 %    

 4.7 %

sales calculation  . . . . . . . . . . . . . . . . . . .   
Number of stores (at period end)  . . . . . . .   
Selling square feet (in thousands at period 
end)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net sales per square foot(3) . . . . . . . . . . . .    $
Consumables sales . . . . . . . . . . . . . . . . . . .   
Seasonal sales . . . . . . . . . . . . . . . . . . . . . . .   
Home products sales  . . . . . . . . . . . . . . . . .   
Apparel sales  . . . . . . . . . . . . . . . . . . . . . . .   
Rent expense  . . . . . . . . . . . . . . . . . . . . . . .    $
Balance Sheet Data (at period end): 
Cash and cash equivalents and short-term 

 12,383  
 13,320  

 11,706  
 12,483  

 11,052  
 11,789  

 10,387  
 11,132  

 9,783  
 10,506  

 98,943  

 92,477  

 87,205  

 82,012  

 229   $
 76.4 %    
 12.2 %    
 6.2 %    
 5.2 %    
 942.4   $

 226   $
 75.9 %    
 12.4 %    
 6.3 %    
 5.4 %    
 856.9   $

 223   $
 75.7 %    
 12.4 %    
 6.4 %    
 5.5 %    
 785.2   $

 220   $
 75.2 %    
 12.9 %    
 6.4 %    
 5.5 %    
 686.9   $

 76,909  
 216  
 73.9 %
 13.6 %
 6.6 %
 5.9 %

 614.3  

investments . . . . . . . . . . . . . . . . . . . . . . .    $

 187.9   $

 157.9   $

 579.8   $

 505.6   $

Total assets . . . . . . . . . . . . . . . . . . . . . . . . .   
Long-term debt(4) . . . . . . . . . . . . . . . . . . .   
Total shareholders’ equity . . . . . . . . . . . . .   

   11,672.3 
    3,211.5  
    5,406.3  

11,257.9 
    2,970.6  
    5,377.9  

  11,208.6 
    2,725.1  
    5,710.0  

10,848.2 
    2,799.5  
    5,402.2  

(1)  The fiscal year ended February 3, 2017 was comprised of 53 weeks. 

23 

 140.8  
10,340.8  
    2,745.3  
    4,985.3  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
  
 
 
 
 
 
  
 
   
 
   
 
   
 
   
 
   
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
  
  
  
  
  
  
  
  
  
  
  
  
  
 
   
 
   
 
   
 
   
 
   
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
   
 
   
 
   
 
   
 
   
 
 
 
(2)  Same-store sales are calculated based upon stores that were open at least 13 full fiscal months and remain 

open at the end of the reporting period. We include stores that have been remodeled, expanded or relocated in 
our same-store sales calculation. Changes in same-store sales are calculated based on the comparable 52 
calendar weeks in the current and prior years. 

(3)  Net sales per square foot was calculated based on total sales for the preceding 12 months as of the ending date 
of the reporting period divided by the average selling square footage during the period, including the end of 
the fiscal year, the beginning of the fiscal year, and the end of each of our three interim fiscal quarters. 

(4)  Debt issuance costs are reflected as a deduction from the corresponding debt liability for all periods 

presented. 

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Ratio of earnings to fixed charges(2):    

 4.3 x  

 4.5 x  

 4.4 x  

 4.7 x  

 4.7 x

      February 3, 

2017(1) 

  January 29, 
2016 

Year Ended 
  January 30, 
2015 

  January 31,       February 1,   

2014 

2013 

(1)  The fiscal year ended February 3, 2017 was comprised of 53 weeks. 

(2)  For purposes of computing the ratio of earnings to fixed charges, (a) earnings consist of income (loss) 
before income taxes, plus fixed charges less capitalized expenses related to indebtedness (amortization 
expense for capitalized interest is not significant) and (b) fixed charges consist of interest expense 
(whether expensed or capitalized), the amortization of debt issuance costs and discounts related to 
indebtedness, and the interest portion of rent expense. 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
ITEM 7.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 

RESULTS OF OPERATIONS 

This discussion and analysis should be read with, and is qualified in its entirety by, the Consolidated 

Financial Statements and the notes thereto. It also should be read in conjunction with the Cautionary Disclosure 
Regarding Forward-Looking Statements and the Risk Factors disclosures set forth in the Introduction and in 
Item 1A of this report, respectively. 

Executive Overview 

We are among the largest discount retailers in the United States by number of stores, with 13,429 stores 

located in 44 states as of March 3, 2017, with the greatest concentration of stores in the southern, southwestern, 
midwestern and eastern United States. We offer a broad selection of merchandise, including consumable products 
such as food, paper and cleaning products, health and beauty products and pet supplies, and non-consumable 
products such as seasonal merchandise, home decor and domestics, and basic apparel. Our merchandise includes 
high-quality national brands from leading manufacturers, as well as our own value and comparable quality private 
brand selections with prices at substantial discounts to national brands. We offer our customers these national 
brand and private brand products at everyday low prices (typically $10 or less) in our convenient small-box 
locations. 

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Because the customers we serve are value-conscious, many with low or fixed incomes, we are intensely 

focused on helping them make the most of their spending dollars. We believe our convenient store format and 
broad selection of high-quality products at compelling values have driven our substantial growth and financial 
success over the years. Like other retailers, we have been operating for several years in an environment with 
ongoing macroeconomic challenges and uncertainties. Our core customers are often among the first to be affected 
by negative or uncertain economic conditions, and are among the last to feel the effects of improving economic 
conditions particularly when, as in the recent past, trends are inconsistent and their duration unknown. The 
primary macroeconomic factors that affect our core customers include the unemployment rate, the 
underemployment rate, wage growth, fuel prices, and changes to certain government assistance programs, such as 
the 2016 changes to the Supplemental Nutrition Assistance Program, which had the effect of not only reducing 
benefit levels but also eliminating benefit eligibility for certain individuals. Additionally, our customers are 
impacted by increases in those expenses that generally comprise a large portion of their budget, such as rent and 
healthcare, and during 2016, these expenses increased at a rate that was greater than many of our core customers’ 
growth in income.  We believe the overall effect of the factors listed above have negatively affected our traffic 
and, along with deflationary pressures, including both lower commodity costs and pricing actions on our products, 
have negatively affected same-store sales.  

During 2016, we undertook a strategic review of our business and the retail environment that was 
designed to help identify additional long-term growth opportunities.  This strategic review resulted in prioritizing 
those growth opportunities that we believe are most important for the business, such as leveraging digital tools and 
technology, while ensuring that we maintain our brand heritage and build upon our organizational capabilities.   

Following this strategic review, we remain committed to the following long-term operating priorities as 

we consistently strive to improve our performance while retaining our customer-centric focus: 1) driving 
profitable sales growth, 2) capturing growth opportunities, 3) enhancing our position as a low-cost operator, and 
4) investing in our people as a competitive advantage. 

We seek to drive profitable sales growth through initiatives aimed at increasing customer traffic and 

average transaction amount, as well as an ongoing focus on enhancing our margins while maintaining both 
everyday low price and affordability. 

Historically, our sales of consumables, which tend to have lower gross margins, have been the key 

drivers of net sales and customer traffic, while sales of non-consumables, which tend to have higher gross 

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margins, have contributed to profitable sales growth and an increase in average transaction amount.  We expect 
these trends to continue in 2017.  Same-store sales growth is key to achieving our objectives. As noted above, in 
recent periods economic and competitive deflationary pressures resulting in lower commodity costs and prices has 
negatively affected our net and same store sales performance, and the continuation, if any, of these deflationary 
pressures could negatively impact sales of certain items going forward. Additionally, we have made certain 
pricing adjustments and marketing investments in designated geographies with a focus on the consumables 
category to drive customer traffic. These pricing adjustments and marketing investments are performing well in 
the majority of stores that received them with improvements in transactions, units, and same-store sales. We 
expect to continue to evaluate and refresh these pricing adjustments across various items, categories and markets 
as needed.   

During 2016, we made significant progress with the rollout of other initiatives designed to increase 

customer traffic and sales, such as the expansion of coolers in existing stores, the expansion of certain product 
classes including health and beauty care, party and stationery, and improvement in our in-stock position. We plan 
to further this progress in 2017 with the continued expansion of coolers, the rollout of additional merchandising 
initiatives across all merchandise categories, a continued focus on improving our in-stock position, and the 
addition of a queue line, similar to that in our DG16 layout stores discussed below, in a portion of our existing 
store base.  We will continue to utilize our updated customer segmentation information, which has provided us 
with deeper insights into the spending habits for each of our core customer segments, to refine these initiatives and 
drive our category management process, as we optimize our assortment and expand into those products that are 
most likely to drive customer traffic to our stores.  We plan to enhance our advertising effectiveness in 2017 by 
further integrating our traditional and digital media mix, designed to ensure that we reach our target customers 
where, when and how they decide to engage with us while also targeting a higher return on investment. We also 
plan to continue investing in our existing store base through many of these targeted merchandising initiatives, with 
a goal to drive increased customer traffic, average transaction amount and same-store sales. 

We demonstrate our commitment to the affordability needs of our core customer by pricing more than 
80% of our stock-keeping units at $5 or less at the end of 2016.  However, as we work to provide everyday low 
prices and meet our customers’ affordability needs, we also remain focused on enhancing our margins through 
effective category management, inventory shrink reduction initiatives, private brands penetration, efforts to 
improve distribution and transportation efficiencies, global sourcing, and pricing and markdown optimization. 
With respect to category management, we strive to maintain an appropriate mix of consumables and non-
consumables sales because, as noted above, the mix of sales affects profitability due to the varying gross margins 
between, and even within, the consumables and non-consumables categories. To support our efforts to reduce 
inventory shrink, we continue to implement additional in-store defensive merchandising and technology-based 
tools, such as Electronic Article Surveillance and video-enabled exception-based reporting in select stores. We 
strive to balance these and other shrink reduction efforts with our efforts to improve our in-stock position. We 
seek to reduce our stem miles and optimize loads to improve distribution and transportation efficiencies.  

To support our other operating priorities, we remain focused on capturing growth opportunities and 

innovating within our channel. In 2016, we continued to expand our store count, opening 900 stores and 
remodeling or relocating 906 stores. In 2017, we intend to open approximately 1,000 stores and to relocate or 
remodel approximately 900 stores. 

  We continue to innovate within our channel, and during 2016 we began implementing the DG16 store 
layout for all new stores, relocations and remodels. In addition, we also began testing a smaller format store (less 
than 6,000 square feet) which we believe could allow us to capture growth opportunities in metropolitan areas as 
well as rural areas with a low number of households. In 2017, we plan to incorporate into a portion of our existing 
store base certain lessons learned from the DG16 layout and smaller format stores, as well those learned in 
connection with the conversion of the larger format former Walmart Express stores we acquired during 2016. To 
support our new store growth and drive productivity, we continue to make investments in our distribution center 
network. During 2016, we opened new distribution centers in Texas and Wisconsin. Our fifteenth distribution 
center in Jackson, Georgia is under construction with a goal to begin shipping from this facility in late 2017. We 

26 

 
 
 
 
expect to break ground on our sixteenth distribution center in Amsterdam, New York in mid-2017 to support our 
northeast growth. 

We have established a position as a low-cost operator, continuously seeking ways to reduce or control 
costs that do not affect our customers’ shopping experience. We continued to enhance this position during 2016 
through our zero-based budgeting initiative, streamlining our business while also reducing certain expenses as a 
percentage of sales. This initiative was successful in 2016, as evidenced by reductions in administrative payroll, 
advertising and certain other costs, and we believe this initiative has the momentum to assist in leveraging SG&A 
expenses at a lower same-store sales growth percentage over the long term.  In addition, we remain committed to 
simplifying or eliminating store-level tasks and processes so that those time savings can be reinvested by our Store 
Managers and their teams in important areas such as enhanced customer service, higher in-stock levels, and 
improved store standards.   

Our employees are a competitive advantage, and we are always searching for ways to continue investing 

in them.  We invest in our employees in an effort to create an environment that attracts and retains talented 
personnel, as we believe that, particularly at the store level, employees who are promoted from within generally 
have longer tenures and are greater contributors to improvements in our financial performance.  During 2016, 
these efforts helped to achieve our lowest level of store manager turnover in four years.  During 2017, we will 
build upon this foundation by investing approximately $70 million, primarily for increased compensation and 
training for our store managers, as well as strategic initiatives. Our store managers play a critical role in our 
customer experience, and we anticipate this investment in their compensation will contribute to improved 
customer experience scores, higher sales, lower shrink and improved turnover metrics.  The proposed changes to 
the overtime exemption regulations under the Fair Labor Standards Act (“FLSA”) are subject to an injunction by a 
federal court and if such regulations were to be implemented, we likely will incur incremental SG&A expenses. 

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To further enhance shareholder return in 2017, we plan to continue to repurchase shares of our common 

stock, although we expect to do so in a lower amount than in 2016, and pay quarterly cash dividends, subject to 
Board discretion. 

A continued focus on our four operating priorities as discussed above, coupled with strong cash flow 

management and share repurchases resulted in solid overall operating and financial performance in 2016 as 
compared to 2015, as set forth below. Basis points, as referred to below, are equal to 0.01% as a percentage of net 
sales. 

• 

• 

• 

• 

• 

Net sales in 2016 increased 7.9% over 2015. Sales in same-stores increased 0.9%, primarily due 
to an increase in average transaction amount accompanied by traffic that was essentially 
unchanged from the prior year.  Average sales per square foot in 2016 were $229, including a $4 
contribution from the 53rd week, as compared to $226 per square foot in 2015.  

Operating profit increased 6.3% to $2.06 billion, or 9.4% of sales, compared to $1.94 billion, or 
9.5% of sales in 2015. The decrease in our operating profit rate reflects an 11 basis-point 
decrease in our gross profit rate and a 3 basis-point increase in SG&A. 

Our gross profit rate decreased by 11 basis points due primarily to higher markdowns, a greater 
proportion of sales of consumables, and a higher rate of inventory shrinkage.  

The increase in SG&A, as a percentage of sales, was due primarily to increases in retail labor 
costs. For other factors, see the detailed discussion that follows.  

Interest expense increased by $10.9 million in 2016 to $97.8 million due primarily to greater 
average debt outstanding and higher average interest rates.  

27 

 
 
 
 
 
 
 
 
 
 
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• 

• 

• 

• 

• 

• 

The decrease in the effective income tax rate to 36.3% in 2016 from 37.1% in 2015 was due 
primarily to an accounting change related to share-based compensation. 

We reported net income of $1.25 billion, or $4.43 per diluted share, for 2016, compared to net 
income of $1.17 billion, or $3.95 per diluted share, for 2015. Stock repurchase activity during 
2015 and 2016 contributed to the increase in diluted earnings per share.  

We generated approximately $1.61 billion of cash flows from operating activities in 2016, an 
increase of 15.3% compared to 2015. We primarily utilized our cash flows from operating 
activities to invest in the growth of our business, repurchase our common stock, and pay 
quarterly cash dividends.  

Inventory turnover was 4.7 times on a rolling four-quarter basis. Inventories decreased 0.7% on 
a per store basis compared to 2015. 

We opened 900 new stores, remodeled or relocated 906 stores, and closed 63 stores. 

We repurchased approximately 12.4 million shares of our outstanding common stock for $990 
million. 

Readers should refer to the detailed discussion of our operating results below for additional comments on 

financial performance in the current year periods as compared with the prior year periods. 

Results of Operations 

Accounting Periods. The following text contains references to years 2016, 2015, and 2014, which 

represent fiscal years ended February 3, 2017, January 29, 2016, and January 30, 2015, respectively. Our fiscal 
year ends on the Friday closest to January 31. Fiscal year 2016 was a 53-week accounting period and fiscal years 
2015 and 2014 were 52-week accounting periods. 

Seasonality. The nature of our business is somewhat seasonal. Primarily because of sales of Christmas-

related merchandise, sales in our fourth quarter (November, December and January) have historically been higher 
than sales achieved in each of the first three quarters of the fiscal year. Expenses, and to a greater extent operating 
profit, vary by quarter. Results of a period shorter than a full year may not be indicative of results expected for the 
entire year. Furthermore, the seasonal nature of our business may affect comparisons between periods. For more 
information about the seasonality of our business, see “Seasonality” included in Part 1, Item 1 of this report. 

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The following table contains results of operations data for fiscal years 2016, 2015 and 2014, and the 

dollar and percentage variances among those years. 

2016 

 2,674.3  

(amounts in millions, except per share       
amounts) 
Net sales by category: 
Consumables . . . . . . . . . . . . . . . . . .    $ 16,798.9  
% of net sales . . . . . . . . . . . . . . . . . .      
Seasonal . . . . . . . . . . . . . . . . . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Home products . . . . . . . . . . . . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Apparel  . . . . . . . . . . . . . . . . . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Net sales . . . . . . . . . . . . . . . . . . . . . .    $ 21,986.6  
Cost of goods sold . . . . . . . . . . . . . .       15,204.0  
% of net sales . . . . . . . . . . . . . . . . . .      
Gross profit  . . . . . . . . . . . . . . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Selling, general and administrative 

 6,782.6  

 1,373.4  

 1,140.0  

 2,063.4  

 4,719.2  

expenses . . . . . . . . . . . . . . . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Operating profit . . . . . . . . . . . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Interest expense . . . . . . . . . . . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Other (income) expense . . . . . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Income before income taxes  . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Income tax expense . . . . . . . . . . . . .      
% of net sales . . . . . . . . . . . . . . . . . .      
Net income . . . . . . . . . . . . . . . . . . . .    $  1,251.1  
% of net sales . . . . . . . . . . . . . . . . . .      
Diluted earnings per share . . . . . . . .    $

 1,965.6  

 69.15 %    

 30.85 %    

 21.46 %    

 9.39 %    
 97.8  
 0.44 %    
 —  
 0.00 %    

2016 vs. 2015 
    Amount     % 

2015 vs. 2014 
    Amount     % 

2015 

2014 

Change    Change   

Change 

 Change 

$ 15,457.6  

$ 14,321.1  

$ 1,341.3 

 8.7 %  $ 1,136.5 

 7.9 %  

 76.41 %    

 12.16 %    

 6.25 %    

 5.18 %    

 75.89 %    

 75.73 %     

 2,522.7  

 2,345.0  

 151.6 

 6.0  

 177.7 

 7.6  

 12.39 %    

 12.40 %     

 1,289.4  

 1,205.4  

 84.0 

 6.5  

 84.1 

 7.0  

 6.33 %    

 6.37 %     

 1,098.8  

 1,038.1  

 41.2 

 3.7  

 60.7 

 5.8  

 5.39 %    

 5.49 %     

$ 20,368.6  
   14,062.5  

$ 18,909.6  
   13,107.1  

$ 1,618.0 
   1,141.5 

 7.9 %  $ 1,459.0 
 955.4 
 8.1  

 7.7 %  
 7.3  

 69.04 %    

 69.31 %     

 6,306.1  

 5,802.5  

 476.5 

 7.6  

 503.6 

 8.7  

 30.96 %    

 30.69 %     

 4,365.8  

 4,033.4  

 353.4 

 8.1  

 332.4 

 8.2  

 21.43 %    

 21.33 %     

 1,940.3  

 1,769.1  

 123.2 

 6.3  

 171.2 

 9.7  

 9.53 %    
 86.9  
 0.43 %    

 0.3  

 9.36 %     
 88.2  
 0.47 %     

 10.9 

 12.5  

 (1.3)

 (1.5) 

 —  

 (0.3)  (100.0) 

 0.3 

 —  

 0.00 %    

 0.00 %     

 1,853.0  

 1,680.9  

 112.6 

 6.1  

 172.2 

 10.2  

 8.94 %    
 714.5  

 3.25 %    

 9.10 %    
 687.9  
 3.38 %    

 5.69 %    
$
 4.43  

 5.72 %    
$
 3.95  

 8.89 %     
 615.5  
 3.26 %     
$
 5.63 %     
$
 3.49  

$  1,165.1  

$  1,065.3  

 26.6 

 3.9  

 72.4 

 11.8  

 86.1 

 7.4 %  $

 99.7 

 9.4 %  

 0.48 

 12.2 %  $

 0.46 

 13.2 %  

Net Sales. The net sales increase in 2016 reflects a same-store sales increase of 0.9% compared to 2015, 
primarily due to an increase in average transaction amount accompanied by traffic that was essentially unchanged 
as compared to the prior year. Same-store sales were affected by the factors discussed in the Executive Overview 
above. For 2016, there were 12,383 same-stores, which accounted for sales of $20.3 billion. Same-stores include 
stores that have been open for at least 13 months and remain open at the end of the reporting period. Changes in 
same-store sales are calculated based on the comparable calendar weeks in the prior year, and include stores that 
have been remodeled, expanded or relocated.  Same-store sales results reflect positive results in the consumables 
and home products categories, partially offset by negative results in our apparel and seasonal categories. Net sales 
for the 53rd week of 2016 totaled $398.7 million. The remainder of the increase in sales in 2016 was attributable to 
new stores, partially offset by sales from closed stores.  

The net sales increase in 2015 reflects a same-store sales increase of 2.8% compared to 2014. For 2015, 

there were 11,706 same-stores, which accounted for sales of $19.25 billion. The increase in sales reflects increases 
in both customer traffic and average transaction amounts. Same-store sales results reflect positive results in all 
four of our product categories, with the greatest increases in sales of consumables and seasonal, followed by home 
products and apparel. The remainder of the increase in sales in 2015 was attributable to new stores, partially offset 
by sales from closed stores. 

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Of our four major merchandise categories, the consumables category, which generally has a lower gross 
profit rate than the other three categories, has grown most significantly over the past several years. Because of the 
impact of sales mix on gross profit, we continually review our merchandise mix and strive to adjust it when 
appropriate.  

Gross Profit. The gross profit rate as a percentage of sales was 30.8% in 2016. Gross profit increased by 
7.6% in 2016 as compared to 2015, and as a percentage of sales, declined by 11 basis points over the same period. 
The gross profit rate decrease in 2016 as compared to 2015 primarily reflects increased markdowns which were 
driven by promotional and inventory clearance activity, sales of lower-margin consumables comprising a greater 
proportion of net sales, and increased inventory shrink, partially offset by higher initial inventory markups and 
lower transportation costs. We recorded a LIFO benefit of $12.2 million in 2016 compared to a LIFO benefit of 
$2.3 million in 2015.  

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The gross profit rate as a percentage of sales was 31.0% in 2015 compared to 30.7% in 2014. Gross profit 

increased by 8.7% in 2015, and as a percentage of sales, increased by 27 basis points. The gross profit rate 
increase in 2015 as compared to 2014 primarily reflects lower transportation costs and an improved rate of 
inventory shrinkage, partially offset by increased markdowns. We recorded a LIFO benefit of $2.3 million in 2015 
compared to a LIFO provision of $4.2 million in 2014.  

SG&A. SG&A was 21.5% as a percentage of sales in 2016, increasing by 3 basis points over 2015. The 
2016 results reflect increases in retail labor costs, which increased at a rate greater than the increase in net sales, 
partially offset by reductions in administrative payroll costs, incentive compensation expenses, and advertising 
costs. The 2016 results also reflect an increase in disaster-related expenses of $12.2 million over 2015, much of 
which was hurricane-related.  

SG&A was 21.4% as a percentage of sales in 2015 compared to 21.3% in 2014, an increase of 10 basis 
points. The 2015 results reflect increases in incentive compensation expenses, repairs and maintenance expenses, 
occupancy costs, and fees associated with an increase in debit card transactions. Partially offsetting these items 
was a higher volume of cash back transactions resulting in increased convenience fees collected from customers. 
The 2014 results reflect expenses of $14.3 million, or 8 basis points as a percentage of sales, related to an 
acquisition that was not completed. 

Interest Expense.  Interest expense increased $10.9 million to $97.8 million in 2016 compared to 2015 

primarily due to an increase in average debt outstanding and higher average interest rates. See the detailed 
discussion under “Liquidity and Capital Resources” regarding the financing of various long-term obligations. 
Interest expense decreased $1.3 million to $86.9 million in 2015 compared to 2014.  

We had outstanding variable-rate debt of $924.3 million and $686.6 million as of February 3, 2017 and 
January 29, 2016, respectively.  The remainder of our outstanding indebtedness at February 3, 2017 and January 
29, 2016 was fixed rate debt.  

Income Taxes. The effective income tax rates for 2016, 2015 and 2014 were expenses of 36.3%, 37.1% 

and 36.6%, respectively. 

The effective income tax rate for 2016 was 36.3% compared to a rate of 37.1% for 2015 which represents 

a net decrease of 0.8 percentage points. The effective income tax rate was lower in 2016 due principally to the 
early adoption of a change in accounting guidance related to employee share-based payments requiring the 
recognition of excess tax benefits in the statement of income rather than in the balance sheet, as reported in prior 
years.  

The effective income tax rate for 2015 was 37.1% compared to a rate of 36.6% for 2014 which represents 
a net increase of 0.5 percentage points. The effective income tax rate was lower in 2014 due principally to federal 
and state reserve releases in 2014 that did not reoccur, to the same extent, in 2015.  As in prior years, we receive a 

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significant income tax benefit related to wages paid to certain newly hired employees that qualify for federal jobs 
credits (principally the Work Opportunity Tax Credit or “WOTC”).  In December 2015, Congress retroactively 
extended the federal law authorizing the WOTC for the period from January 1, 2015 through December 31, 2019.   

Off Balance Sheet Arrangements 

We are not party to any material off balance sheet arrangements. 

Effects of Inflation 

In 2016, we experienced product cost deflation reflecting reductions in commodity costs primarily related 

to food products. We experienced minimal overall commodity cost inflation or deflation in 2015 and 2014. 

Liquidity and Capital Resources 

Current Financial Condition and Recent Developments 

During the past three years, we have generated an aggregate of approximately $4.3 billion in cash flows 
from operating activities and incurred approximately $1.4 billion in capital expenditures. During that period, we 
expanded the number of stores we operate by 2,188, representing growth of approximately 20%, and we 
remodeled or relocated 2,702 stores, or approximately 20% of the stores we operated as of February 3, 2017. In 
2017, we intend to continue our current strategy of pursuing store growth, remodels and relocations. 

At February 3, 2017, we had a five-year $1.425 billion unsecured credit agreement, and we had 
outstanding $2.3 billion aggregate principal amount of senior notes. As further discussed below, during the third 
quarter of 2016, we established a commercial paper program that may provide borrowing availability of up to $1.0 
billion. At February 3, 2017, we had total outstanding debt (including the current portion of long-term obligations) 
of $3.2 billion, which includes balances under the 2015 Term Facility and 2015 Revolving Facility (each as 
defined below), commercial paper, and senior notes, all of which are described in greater detail below. We had 
$986.2 million available for borrowing under the unsecured credit agreement that, due to our intention to maintain 
borrowing availability related to the commercial paper program as described below, could contribute incremental 
liquidity of $495.7 million at February 3, 2017. We entered into an amended and restated credit agreement on 
February 22, 2017 as described further below. The information contained in Note 5 to the consolidated financial 
statements contained in Part II, Item 8 of this report is incorporated herein by reference.  

We believe our cash flow from operations and existing cash balances, combined with availability under 

the Facilities (as defined below), the commercial paper program and access to the debt markets will provide 
sufficient liquidity to fund our current obligations, projected working capital requirements, capital spending and 
anticipated dividend payments for a period that includes the next twelve months as well as the next several years.  
However, our ability to maintain sufficient liquidity may be affected by numerous factors, many of which are 
outside of our control.  Depending on our liquidity levels, conditions in the capital markets and other factors, we 
may from time to time consider the issuance of debt, equity or other securities, the proceeds of which could 
provide additional liquidity for our operations. 

For the remainder of fiscal 2017, we anticipate potential borrowings under the unsecured revolving credit 

facility described below and our commercial paper program to be a maximum of approximately $750 million 
outstanding at any one time, including any anticipated borrowings to fund repurchases of common stock. 

Credit Facilities 

On February 22, 2017, we entered into an unsecured amended and restated credit agreement (the 

“Facilities”), which consists of a $175.0 million senior unsecured term loan facility (the “Term Facility”) and a 
$1.25 billion senior unsecured revolving credit facility (the “Revolving Facility”) which provides for the issuance 

31 

 
 
 
 
 
 
 
 
 
 
 
 
of letters of credit up to $175.0 million. The Term Facility is scheduled to mature on October 20, 2020 and the 
Revolving Facility is scheduled to mature on February 22, 2022. The Facilities replaced our previous unsecured 
credit agreement which consisted of a $425.0 million senior unsecured term loan facility (the “2015 Term 
Facility”) and a $1.0 billion senior unsecured revolving credit facility (the “2015 Revolving Facility”). 

Borrowings under the Facilities bear interest at a rate equal to an applicable interest rate margin plus, at 
our option, either (a) LIBOR or (b) a base rate (which is usually equal to the prime rate). The applicable interest 
rate margin for borrowings as of March 3, 2017 was 1.10% for LIBOR borrowings and 0.10% for base-rate 
borrowings and the commitment fee rate is 0.15%. We also must pay a facility fee, payable on any used and 
unused commitment amounts of the Facilities, and customary fees on letters of credit issued under the Revolving 
Facility.  The applicable interest rate margins for borrowings, the facility fees and the letter of credit fees under 
the Facilities are subject to adjustment from time to time based on our long-term senior unsecured debt ratings. 
The weighted average all-in interest rate for borrowings under the Facilities was 1.88% as of March 3, 2017. 

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The Facilities can be voluntarily prepaid in whole or in part at any time without penalty. There is no 

required amortization under the Facilities. The Facilities contain a number of customary affirmative and negative 
covenants that, among other things, restrict, subject to certain exceptions, our (including our subsidiaries’) ability 
to: incur additional liens; sell all or substantially all of our assets; consummate certain fundamental changes or 
change in our lines of business; and incur additional subsidiary indebtedness. The Facilities also contain financial 
covenants that require the maintenance of a minimum fixed charge coverage ratio and a maximum leverage ratio.  
As of March 3, 2017, we were in compliance with all such covenants.  The Facilities also contain customary 
events of default. The terms of the Term Facility and the Revolving Facility are substantially similar to the terms 
of the 2015 Term Facility and the 2015 Revolving Facility, respectively, including financial covenants and events 
of default. 

As of February 3, 2017, under the 2015 Revolving Facility, we had no outstanding borrowings and 

outstanding letters of credit of $13.8 million. In addition, as of February 3, 2017 we had outstanding letters of 
credit of $29.4 million which were issued pursuant to separate agreements. 

Commercial Paper 

On August 1, 2016, we established a commercial paper program under which we may issue unsecured 
commercial paper notes (the “CP Notes”).  Under this program, we may issue the CP Notes from time to time in 
an aggregate amount not to exceed $1.0 billion outstanding at any time.  The CP Notes have maturities of up to 
364 days from the date of issue and rank equal in right of payment with all of our other unsecured and 
unsubordinated indebtedness.  We intend to maintain available commitments under the Revolving Facility in an 
amount at least equal to the amount of CP Notes outstanding at any time.  We had $490.5 million of CP Notes 
outstanding at February 3, 2017 that were classified as long-term obligations in the consolidated balance sheet due 
to our intent and ability to refinance these obligations as long-term debt, at a weighted average borrowing rate of 
1.0%.  

Senior Notes 

We have $500.0 million aggregate principal amount of 4.125% senior notes due 2017 (the “2017 Senior 

Notes”) which are scheduled to mature on July 15, 2017; $400.0 million aggregate principal amount of 1.875% 
senior notes due 2018 (the “2018 Senior Notes”), net of discount of $0.1 million, which are scheduled to mature 
on April 15, 2018; $900.0 million aggregate principal amount of 3.25% senior notes due 2023 (the “2023 Senior 
Notes”), net of discount of $1.6 million, which are scheduled to mature on April 15, 2023; and $500.0 million 
aggregate principal amount of 4.150% senior notes due 2025 (the “2025 Senior Notes”), net of discount of $0.7 
million, which are scheduled to mature on November 1, 2025. Collectively, the 2017 Senior Notes, the 2018 
Senior Notes, the 2023 Senior Notes and the 2025 Senior Notes comprise the “Senior Notes”, each of which were 
issued pursuant to an indenture as supplemented and amended by supplemental indentures relating to each series 
of Senior Notes (as so supplemented and amended, the “Senior Indenture”).  Interest on the 2017 Senior Notes is 

32 

 
 
 
 
 
 
 
payable in cash on January 15 and July 15 of each year. Interest on the 2018 Senior Notes and the 2023 Senior 
Notes is payable in cash on April 15 and October 15 of each year. Interest on the 2025 Senior Notes is payable in 
cash on May 1 and November 1 of each year. We expect to refinance the 2017 Senior Notes prior to their maturity 
utilizing proceeds from one or more of the issuance of additional senior notes, revolver borrowings or issuance of 
CP Notes. 

We may redeem some or all of the Senior Notes at any time at redemption prices set forth in the Senior 
Indenture. Upon the occurrence of a change of control triggering event, which is defined in the Senior Indenture, 
each holder of our Senior Notes has the right to require us to repurchase some or all of such holder’s Senior Notes 
at a purchase price in cash equal to 101% of the principal amount thereof, plus accrued and unpaid interest, if any, 
to, but excluding, the repurchase date. 

The Senior Indenture contains covenants limiting, among other things, our ability (subject to certain 
exceptions) to consolidate, merge, or sell or otherwise dispose of all or substantially all of our assets; and our 
ability and the ability of our subsidiaries to incur or guarantee indebtedness secured by liens on any shares of 
voting stock of significant subsidiaries. 

The Senior Indenture also provides for events of default which, if any of them occurs, would permit or 

require the principal of and accrued interest on our Senior Notes to become or to be declared due and payable, as 
applicable. 

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Rating Agencies 

On June 1, 2016, Moody’s Investors Service upgraded our senior unsecured debt rating to Baa2 from 
Baa3, and on August 3, 2016, assigned to us a commercial paper rating of P-2 and affirmed our existing senior 
unsecured debt rating of Baa2, both with a stable outlook.  On August 4, 2016, Standard & Poor’s assigned to us a 
short-term corporate credit and commercial paper rating of A-2 and affirmed our existing long-term corporate 
credit and senior unsecured rating of BBB, all with a stable outlook. Our current credit ratings, as well as future 
rating agency actions, could (i) impact our ability to finance our operations on satisfactory terms; (ii) affect our 
financing costs; and (iii) affect our insurance premiums and collateral requirements necessary for our self-insured 
programs. There can be no assurance that we will maintain or improve our current credit ratings. 

Interest Rate Swaps 

From time to time, we use interest rate swaps to minimize the risk of adverse changes in interest rates. 

These swaps are intended to reduce risk by hedging an underlying economic exposure. Because of high 
correlation between the derivative financial instrument and the underlying exposure being hedged, fluctuations in 
the value of the financial instruments are generally offset by reciprocal changes in the value of the underlying 
economic exposure. Our principal interest rate exposure relates to outstanding amounts under our Facilities and 
the CP Notes. At February 3, 2017 and January 29, 2016, we had no outstanding interest rate swaps. For more 
information see Item 7A, “Quantitative and Qualitative Disclosures about Market Risk” below. 

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Contractual Obligations 

The following table summarizes our significant contractual obligations and commercial commitments as 

of February 3, 2017 (in thousands): 

Payments Due by Period 

Total 

Contractual obligations 
Long-term debt obligations . . . . . . . . . .    $  3,224,340   $ 
Capital lease obligations . . . . . . . . . . . .   
Interest(a) . . . . . . . . . . . . . . . . . . . . . . . .   
Self-insurance liabilities(b) . . . . . . . . . .   
Operating lease obligations(c). . . . . . . .   

 426,135   $  1,406,750  
 1,008  
 113,546  
 14,779  
   3,856,187  
Subtotal  . . . . . . . . . . . . . . . . . . . . . . . .    $ 11,993,975   $  2,119,705   $  2,408,278   $  2,073,722   $  5,392,270  

 400,955   $ 
 957  
 117,991  
 93,455  
   1,794,920  

< 1 year 
 990,500   $ 
 950  
 80,120  
 86,349  
 961,786  

 3,643  
 417,750  
 224,614  
    8,123,628  

 728  
 106,093  
 30,031  
   1,510,735  

     3 - 5 years 

5+ years 

     1 - 3 years 

Commercial commitments(d) 
Letters of credit  . . . . . . . . . . . . . . . . . . .    $
Purchase obligations(e) . . . . . . . . . . . . .   

Total 
 11,028   $ 

    1,303,163  

   1,179,122  

Subtotal  . . . . . . . . . . . . . . . . . . . . . . . .    $  1,314,191   $  1,190,150   $ 

 11,028   $ 

 —   $ 

 124,041  
 124,041   $ 

—   $ 
—  
 —   $ 

—  
—  
 —  

Commitments Expiring by Period 

< 1 year 

     1 - 3 years 

     3 - 5 years 

5+ years 

Total contractual obligations and commercial 

commitments(f)  . . . . . . . . . . . . . . . . . . . . . .    $ 13,308,166   $  3,309,855   $  2,532,319   $  2,073,722   $  5,392,270  

(a) 

(b) 

(c) 

(d) 

(e) 

(f) 

Represents obligations for interest payments on long-term debt and capital lease obligations, and includes 
projected interest on variable rate long-term debt, using 2016 year end rates and balances. Variable rate 
long-term debt includes the 2015 Revolving Facility (although such facility had a balance of zero as of 
February 3, 2017), the CP Notes (which had a balance of $490.5 million as of February 3, 2017), the 
balance of an outstanding tax increment financing of $8.8 million, and the balance of the 2015 Term 
Facility of $425 million. 

We retain a significant portion of the risk for our workers’ compensation, employee health insurance, 
general liability, property loss and automobile insurance. As these obligations do not have scheduled 
maturities, these amounts represent undiscounted estimates based upon actuarial assumptions. Reserves 
for workers’ compensation and general liability which existed as of the date of a merger transaction in 
2007 were discounted in order to arrive at estimated fair value. All other amounts are reflected on an 
undiscounted basis in our consolidated balance sheets. 

Operating lease obligations are inclusive of amounts included in deferred rent in our consolidated balance 
sheets. 

Commercial commitments include information technology license and support agreements, supplies, 
fixtures, letters of credit for import merchandise, and other inventory purchase obligations. 

Purchase obligations include legally binding agreements for software licenses and support, supplies, 
fixtures, and merchandise purchases (excluding such purchases subject to letters of credit). 

We have potential payment obligations associated with uncertain tax positions that are not reflected in 
these totals. We are currently unable to make reasonably reliable estimates of the period of cash 
settlement with the taxing authorities for the $4.8 million of reserves for uncertain tax positions. 

Share Repurchase Program 

On August 24, 2016, our Board of Directors authorized a $1.0 billion increase to our existing common 

stock repurchase program, which had a total remaining authorization of approximately $933 million at February 3, 

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2017. Under the authorization, purchases may be made in the open market or in privately negotiated transactions 
from time to time subject to market and other conditions. The authorization has no expiration date and may be 
modified or terminated from time to time at the discretion of our Board of Directors. For more detail about our 
share repurchase program, see Note 11 to the consolidated financial statements. 

Other Considerations 

On March 15, 2017, the Board of Directors approved a quarterly cash dividend to shareholders of $0.26 
per share which is payable on April 25, 2017 to shareholders of record on April 11, 2017, an increase of $0.01 per 
share over quarterly dividends paid in 2016. Although the Board currently intends to continue regular quarterly 
cash dividends, the payment of future cash dividends, and the amounts of any such dividends, are subject to the 
Board’s discretion and will depend upon, among other factors, our results of operations, cash requirements, 
financial condition, contractual restrictions and other factors that our Board may deem relevant. 

Our inventory balance represented approximately 53% of our total assets exclusive of goodwill and other 

intangible assets as of February 3, 2017. Our ability to effectively manage our inventory balances can have a 
significant impact on our cash flows from operations during a given fiscal year. Inventory purchases are often 
somewhat seasonal in nature, such as the purchase of warm-weather or Christmas-related merchandise. Efficient 
management of our inventory has been and continues to be an area of focus for us. 

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As described in Note 7 to the consolidated financial statements, we are involved in a number of legal 

actions and claims, some of which could potentially result in material cash payments. Adverse developments in 
those actions could materially and adversely affect our liquidity. We also have certain income tax-related 
contingencies as disclosed in Note 4 to the consolidated financial statements. Future negative developments could 
have a material adverse effect on our liquidity.  

Cash Flows 

Cash flows from operating activities. Cash flows from operating activities were $1.6 billion in 2016, an 

increase of $213.4 million compared to 2015. Significant components of the increase in cash flows from operating 
activities in 2016 compared to 2015 include increased net income due primarily to increased sales and operating 
profit in 2016 as described in more detail above under “Results of Operations.” Changes in merchandise 
inventories resulted in a reduction in working capital usage in 2016 compared to 2015 as described in greater 
detail below. Accounts payable increased by $56.5 million in 2016 compared to a $105.6 million increase in 2015, 
due primarily to the timing of merchandise receipts and related payments which were impacted by increases in 
payment terms.  

Cash flows from operating activities were $1.4 billion in 2015, an increase of $64.8 million compared to 

2014. Significant components of the increase in cash flows from operating activities in 2015 compared to 2014 
include increased net income due primarily to increased sales and operating profit in 2015 as described in more 
detail above under “Results of Operations.” Changes in merchandise inventories resulted in an increased use of 
working capital, growing by a greater amount in 2015 compared to 2014 as described in greater detail below. 
Accounts payable increased by $105.6 million in 2015 compared to a $97.2 million increase in 2014, due 
primarily to the timing of merchandise receipts and related payments.  

On an ongoing basis, we closely monitor and manage our inventory balances, and they may fluctuate 

from period to period based on new store openings, the timing of purchases, and other factors. Merchandise 
inventories increased by 6% in 2016, by 10% in 2015, and by 9% in 2014. Inventory levels in the consumables 
category increased by $54.5 million, or 3% in 2016, by $218.4 million, or 13%, in 2015, and by $178.4 million, or 
12%, in 2014. The seasonal category increased by $79.5 million, or 15%, in 2016, by $63.2 million, or 13%, in 
2015, and by $13.8 million, or 3%, in 2014. The home products category increased by $40.8 million, or 14%, in 
2016, by $12.8 million, or 5%, in 2015, and was essentially unchanged in 2014. The apparel category increased by 

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$9.9 million, or 3%, in 2016, decreased by $2.7 million, or 1%, in 2015, and increased by $37.1 million, or 13%, 
in 2014. 

Cash flows from investing activities. Significant components of property and equipment purchases in 

2016 included the following approximate amounts: $201 million for distribution and transportation-related 
projects; $168 million for improvements, upgrades, remodels and relocations of existing stores; $120 million for 
new leased stores; $38 million for stores purchased or built by us; and $26 million for information systems 
upgrades and technology-related projects. The timing of new, remodeled and relocated store openings along with 
other factors may affect the relationship between such openings and the related property and equipment purchases 
in any given period. During 2016, we opened 900 new stores and remodeled or relocated 906 stores.  

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Significant components of property and equipment purchases in 2015 included the following 

approximate amounts: $168 million for improvements, upgrades, remodels and relocations of existing stores; $144 
million for distribution and transportation-related projects; $99 million for new leased stores; $53 million for 
stores built by us; and $34 million for information systems upgrades and technology-related projects. During 
2015, we opened 730 new stores and remodeled or relocated 881 stores.  

Significant components of property and equipment purchases in 2014 included the following 

approximate amounts: $127 million for improvements, upgrades, remodels and relocations of existing stores; $102 
million for new leased stores; $64 million for distribution and transportation-related projects; $38 million for 
stores built by us; and $35 million for information systems upgrades and technology-related projects. During 
2014, we opened 700 new stores and remodeled or relocated 915 stores.  

Capital expenditures during 2017 are projected to be in the range of $650 to $700 million. We anticipate 
funding 2017 capital requirements with existing cash balances, cash flows from operations, availability under our 
Revolving Facility and the issuance of CP Notes. We plan to continue to invest in store growth and development 
of approximately 1,000 new stores and approximately 900 stores to be remodeled or relocated. Capital 
expenditures in 2017 are anticipated to support our store growth as well as our remodel and relocation initiatives, 
including capital outlays for leasehold improvements, fixtures and equipment; the construction of new stores; 
costs to support and enhance our supply chain initiatives including new and existing distribution center facilities; 
technology initiatives; as well as routine and ongoing capital requirements. 

Cash flows from financing activities. In 2016, we repurchased 12.4 million outstanding shares of our 

common stock at a total cost of $990.5 million.  Net repayments under the 2015 Revolving Facility during 2016 
were $251.0 million. We had net commercial paper borrowings during 2016 of $490.5 million. We also paid cash 
dividends of $281.1 million. 

In 2015, we repurchased 17.6 million outstanding shares of our common stock at a total cost of $1.3 

billion. We made repayments of $500.0 million on our term loan facilities, and had proceeds of $499.2 million 
from the issuance of senior notes.  Net borrowings under our revolving credit facilities during 2015 were $251.0 
million. We also paid cash dividends of $258.3 million. 

In 2014, we repurchased 14.1 million outstanding shares of our common stock at a total cost of $800.1 
million. We made repayments of $75.0 million on our term loan facility. Borrowings and repayments under our 
revolving credit facilities during the 2014 period were the same amount, resulting in no net increase to amounts 
outstanding under our revolving credit facility during 2014.  

Accounting Standards 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued comprehensive new 
accounting standards related to the recognition of revenue, which specified an effective date for annual reporting 
periods beginning after December 15, 2016, with early adoption not permitted. In August 2015, the FASB 
deferred the effective date to annual reporting periods beginning after December 15, 2017, with earlier adoption 

36 

 
 
 
 
 
 
 
 
 
permitted only for annual reporting periods beginning after December 15, 2016. The new guidance allows 
companies to use either a full retrospective or a modified retrospective approach in the adoption of this guidance. 
We have formed a project team to assess and implement the standard by compiling a list of the applicable revenue 
streams, evaluating relevant contracts and comparing our current accounting policies to the new standard. As a 
result of the efforts of this project team, we have identified customer incentives and gross versus net 
considerations as the areas in which we could most likely be affected by the new guidance. We are continuing to 
assess all the impacts of the new standard and the design of internal control over financial reporting, but based 
upon the terms of our agreements and the materiality of the transactions related to customer incentives and gross 
versus net considerations, we do not expect the adoption to have a material effect on our consolidated results of 
operations, financial position or cash flows. We expect to complete this work in 2017 and to adopt this guidance 
on February 3, 2018. 

In February 2016, the FASB issued new guidance related to lease accounting, which when effective will 

require a dual approach for lessee accounting under which a lessee will account for leases as finance leases or 
operating leases. Both finance leases and operating leases will result in the lessee recognizing a right-of-use asset 
and a corresponding lease liability on its balance sheet, with differing methodology for income statement 
recognition. This guidance is effective for public business entities for fiscal years, and interim periods within those 
years, beginning after December 15, 2018, and early adoption is permitted. A modified retrospective approach is 
required for all leases existing or entered into after the beginning of the earliest comparative period in the 
consolidated financial statements. We are currently assessing the impact that adoption of this guidance will have 
on our consolidated financial statements and we are anticipating a material impact because we are party to a 
significant number of lease contracts. 

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In October 2016, the FASB issued amendments to existing guidance related to accounting for intra-entity 

transfers of assets other than inventory. These amendments require an entity to recognize the income tax 
consequences of such transfers when the transfer occurs and affects our historical accounting for intra-entity 
transfers of certain intangible assets. This guidance is effective for public business entities for fiscal years, and 
interim periods within those years, beginning after December 15, 2017, and early adoption is permitted subject to 
certain guidelines. The amendments should be applied on a modified retrospective basis through a cumulative-
effect adjustment directly to retained earnings as of the beginning of the period of adoption. We are currently 
assessing the impact that adoption of this guidance will have on our consolidated financial statements, but expect 
such adoption will result in an increase in deferred income tax liabilities and a decrease in retained earnings. 

Critical Accounting Policies and Estimates 

The preparation of financial statements in accordance with generally accepted accounting principles in 
the United States (“U.S. GAAP”) requires management to make estimates and assumptions that affect reported 
amounts and related disclosures. In addition to the estimates presented below, there are other items within our 
financial statements that require estimation, but are not deemed critical as defined below. We believe these 
estimates are reasonable and appropriate. However, if actual experience differs from the assumptions and other 
considerations used, the resulting changes could have a material effect on the financial statements taken as a 
whole. 

Management believes the following policies and estimates are critical because they involve significant 
judgments, assumptions, and estimates. Management has discussed the development and selection of the critical 
accounting estimates with the Audit Committee of our Board of Directors, and the Audit Committee has reviewed 
the disclosures presented below relating to those policies and estimates. See Note 1 to the consolidated financial 
statements for a detailed discussion of our principal accounting policies. 

Merchandise Inventories. Merchandise inventories are stated at the lower of cost or market (“LCM”) 

with cost determined using the retail last in, first out (“LIFO”) method.  We use the retail inventory method 
(“RIM”) to calculate gross profit and the resulting valuation of inventories at cost, which are computed utilizing a 
calculated cost-to-retail inventory ratio at an inventory department level. We apply the RIM to these departments, 

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which are groups of products that are fairly uniform in terms of cost, selling price relationship and turnover. The 
RIM will result in valuing inventories at LCM if permanent markdowns are currently taken as a reduction of the 
retail value of inventories. Inherent in the retail inventory method calculation are certain management judgments 
and estimates that may impact the ending inventory valuation at cost, as well as the gross profit recognized. These 
judgments include ensuring departments consist of uniform products, recording estimated shrinkage between 
physical inventories, and timely recording of markdowns needed to sell inventory.   

We perform an annual LIFO analysis whereby all merchandise units are considered for inclusion in the 

index formulation. An actual valuation of inventory under the LIFO method is made at the end of each year based 
on the inventory levels and costs at that time. In contrast, interim LIFO calculations are based on management’s 
annual estimates of sales, the rate of inflation or deflation, and year-end inventory levels. We also perform 
analyses for determining obsolete inventory, adjusting inventory on a quarterly basis to an LCM value based on 
various management assumptions including estimated below cost markdowns not yet recorded, but required to 
liquidate such inventory in future periods. 

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Factors considered in the determination of markdowns include current and anticipated demand based on 
changes in competitors’ practices, consumer preferences, consumer spending and unseasonable weather patterns. 
Certain of these factors are outside of our control and may result in greater than estimated markdowns to entice 
consumer purchases of excess inventory. The amount and timing of markdowns may vary significantly from year 
to year. 

We perform physical inventories in virtually all of our stores on an annual basis. We calculate our shrink 

provision based on actual physical inventory results during the fiscal period and an accrual for estimated shrink 
occurring subsequent to a physical inventory through the end of the fiscal reporting period. This accrual is 
calculated as a percentage of sales at each retail store, at a department level, based on the store’s most recent 
historical shrink rate. To the extent that subsequent physical inventories yield different results than the estimated 
accrual, our effective shrink rate for a given reporting period will include the impact of adjusting to the actual 
results.  

We believe our estimates and assumptions related to the application of the RIM results in a merchandise 

inventory valuation that reasonably approximates cost on a consistent basis.  

Goodwill and Other Intangible Assets. The qualitative and quantitative assessments related to the 

valuation and any potential impairment of goodwill and other intangible assets are each subject to judgments 
and/or assumptions. The analysis of qualitative factors may include determining the appropriate factors to 
consider and the relative importance of those factors along with other assumptions. If required, judgments in the 
quantitative testing process may include projecting future cash flows, determining appropriate discount rates, 
correctly applying valuation techniques, correctly computing the implied fair value of goodwill if necessary, and 
other assumptions. Future cash flow projections are based on management’s projections and represent best 
estimates taking into account recent financial performance, market trends, strategic plans and other available 
information, which in recent years have been materially accurate. Changes in these estimates and assumptions 
could materially affect the determination of fair value or impairment, however, such a conclusion is not indicated 
by recent analyses. Future indicators of impairment could result in an asset impairment charge. If these judgments 
or assumptions are incorrect or flawed, the analysis could be negatively impacted. 

Our most recent evaluation of our goodwill and indefinite lived trade name intangible assets was 

completed during the third quarter of 2016. No indicators of impairment were evident and no assessment of or 
adjustment to these assets was required. We are not currently projecting a decline in cash flows that could be 
expected to have an adverse effect such as a violation of debt covenants or future impairment charges. 

Property and Equipment. Property and equipment are recorded at cost. We group our assets into 
relatively homogeneous classes and generally provide for depreciation on a straight-line basis over the estimated 
average useful life of each asset class, except for leasehold improvements, which are amortized over the lesser of 

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the applicable lease term or the estimated useful life of the asset. Certain store and warehouse fixtures, when fully 
depreciated, are removed from the cost and related accumulated depreciation and amortization accounts. The 
valuation and classification of these assets and the assignment of depreciable lives involves judgments and the use 
of estimates, which we believe have been materially accurate in recent years. 

Impairment of Long-lived Assets. Impairment of long-lived assets results when the carrying value of the 

assets exceeds the estimated undiscounted future cash flows generated by the assets. Our estimate of undiscounted 
future store cash flows is based upon historical operations of the stores and estimates of future profitability which 
encompasses many factors that are subject to variability and are difficult to predict. If our estimates of future cash 
flows are not materially accurate, our impairment analysis could be impacted accordingly. If a long-lived asset is 
found to be impaired, the amount recognized for impairment is equal to the difference between the carrying value 
and the asset’s estimated fair value. The fair value is estimated based primarily upon projected future cash flows 
(discounted at our credit adjusted risk-free rate) or other reasonable estimates of fair market value. Although not 
currently anticipated, changes in these estimates, assumptions or projections could materially affect the 
determination of fair value or impairment. 

Insurance Liabilities. We retain a significant portion of the risk for our workers’ compensation, employee 

health, property loss, automobile and general liability claims. These represent significant costs primarily due to 
our large employee base and number of stores. Provisions are made for these liabilities on an undiscounted basis. 
Certain of these liabilities are based on actual claim data and estimates of incurred but not reported claims 
developed using actuarial methodologies based on historical claim trends, which have been and are anticipated to 
continue to be materially accurate. If future claim trends deviate from recent historical patterns, or other 
unanticipated events affect the number and significance of future claims, we may be required to record additional 
expenses or expense reductions, which could be material to our future financial results. 

Contingent Liabilities – Income Taxes. Income tax reserves are determined using the methodology 

established by accounting standards relating to uncertainty in income taxes. These standards require companies to 
assess each income tax position taken using a two-step process. A determination is first made as to whether it is 
more likely than not that the position will be sustained, based upon the technical merits, upon examination by the 
taxing authorities. If the tax position is expected to meet the more likely than not criteria, the benefit recorded for 
the tax position equals the largest amount that is greater than 50% likely to be realized upon ultimate settlement of 
the respective tax position. Uncertain tax positions require determinations and liabilities to be estimated based on 
provisions of the tax law which may be subject to change or varying interpretation. If our determinations and 
estimates prove to be inaccurate, the resulting adjustments could be material to our future financial results. 

Contingent Liabilities - Legal Matters. We are subject to legal, regulatory and other proceedings and 
claims. We establish liabilities as appropriate for these claims and proceedings based upon the probability and 
estimability of losses and to fairly present, in conjunction with the disclosures of these matters in our financial 
statements and SEC filings, management’s view of our exposure. We review outstanding claims and proceedings 
with external counsel to assess probability and estimates of loss, which includes an analysis of whether such loss 
estimates are probable, reasonably possible, or remote. We re-evaluate these assessments on a quarterly basis or as 
new and significant information becomes available to determine whether a liability should be established or if any 
existing liability should be adjusted. The actual cost of resolving a claim or proceeding ultimately may be 
substantially different than the amount of the recorded liability. In addition, because it is not permissible under 
U.S. GAAP to establish a litigation liability until the loss is both probable and estimable, in some cases there may 
be insufficient time to establish a liability prior to the actual incurrence of the loss (upon verdict and judgment at 
trial, for example, or in the case of a quickly negotiated settlement). 

Lease Accounting and Excess Facilities. Many of our stores are subject to build-to-suit arrangements 
with landlords, which typically carry a primary lease term of up to 15 years with multiple renewal options. We 
also have stores subject to shorter-term leases and many of these leases have renewal options. Certain of our stores 
have provisions for contingent rentals based upon a percentage of defined sales volume. We recognize contingent 
rental expense when the achievement of specified sales targets is considered probable. We record minimum rental 

39 

 
 
 
 
 
expense on a straight-line basis over the base, non-cancelable lease term commencing on the date that we take 
physical possession of the property from the landlord, which normally includes a period prior to store opening to 
make necessary leasehold improvements and install store fixtures. When a lease contains a predetermined fixed 
escalation of the minimum rent, we recognize the related rent expense on a straight-line basis and record the 
difference between the recognized rental expense and the amounts payable under the lease as deferred rent. Tenant 
allowances, to the extent received, are recorded as deferred incentive rent and amortized as a reduction to rent 
expense over the term of the lease. We reflect as a liability any difference between the calculated expense and the 
amounts actually paid. Improvements of leased properties are amortized over the shorter of the life of the 
applicable lease term or the estimated useful life of the asset.  

Share-Based Payments. Our stock option awards are valued on an individual grant basis using the Black-

Scholes-Merton closed form option pricing model. We believe that this model fairly estimates the value of our 
stock option awards. The application of this valuation model involves assumptions that are judgmental in the 
valuation of stock options, which affects compensation expense related to these options. These assumptions 
include the term that the options are expected to be outstanding, the historical volatility of our stock price, 
applicable interest rates and the dividend yield of our stock. Other factors involving judgments that affect the 
expensing of share-based payments include estimated forfeiture rates of share-based awards. Historically, these 
estimates have been materially accurate; however, if our estimates differ materially from actual experience, we 
may be required to record additional expense or reductions of expense, which could be material to our future 
financial results. 

K
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1

Fair Value Measurements. Accounting standards for the measurement of fair value of assets and 

liabilities establish a fair value hierarchy that distinguishes between market participant assumptions based on 
market data obtained from sources independent of the reporting entity (observable inputs that are classified within 
Levels 1 and 2 of the hierarchy) and the reporting entity’s own assumptions about market participant assumptions 
(unobservable inputs classified within Level 3 of the hierarchy). Therefore, Level 3 inputs are typically based on 
an entity’s own assumptions, as there is little, if any, related market activity, and thus require the use of significant 
judgment and estimates. Currently, we have no assets or liabilities that are valued based solely on Level 3 inputs. 

Our fair value measurements are primarily associated with our outstanding debt instruments. We use 

various valuation models in determining the values of these liabilities. We believe that in recent years these 
methodologies have produced materially accurate valuations. 

40 

 
 
 
 
 
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Financial Risk Management 

We are exposed to market risk primarily from adverse changes in interest rates, and to a lesser degree 

commodity prices. To minimize this risk, we may periodically use financial instruments, including derivatives. All 
derivative financial instrument transactions must be authorized and executed pursuant to approval by the Board of 
Directors. As a matter of policy, we do not buy or sell financial instruments for speculative or trading purposes, 
and any such derivative financial instruments are intended to be used to reduce risk by hedging an underlying 
economic exposure. Our objective is to correlate derivative financial instruments and the underlying exposure 
being hedged, so that fluctuations in the value of the financial instruments are generally offset by reciprocal 
changes in the value of the underlying economic exposure. 

Interest Rate Risk 

We manage our interest rate risk through the strategic use of fixed and variable interest rate debt and, 
from time to time, derivative financial instruments. Our principal interest rate exposure relates to outstanding 
amounts under our unsecured debt facilities as well as our commercial paper program. As of February 3, 2017, we 
had variable rate borrowings of $425 million under our 2015 Term Facility, borrowings of $490.5 million under 
our commercial paper program, and no borrowings outstanding under our 2015 Revolving Facility. In order to 
mitigate a portion of the variable rate interest exposure under the credit facilities, in prior years we have entered 
into various interest rate swaps. As of February 3, 2017, no such interest rate swaps were outstanding and, as a 
result, we are exposed to fluctuations in variable interest rates under the credit facilities and our commercial paper 
program. For a detailed discussion of our credit facilities and our commercial paper program, see Note 5 to the 
consolidated financial statements. 

A change in interest rates on variable rate debt impacts our pre-tax earnings and cash flows; whereas a 

change in interest rates on fixed rate debt impacts the economic fair value of debt but not our pre-tax earnings and 
cash flows. Based on our variable rate borrowing levels as of February 3, 2017 and January 29, 2016, the 
annualized effect of a one percentage point increase in variable interest rates would have resulted in a pretax 
reduction of our earnings and cash flows of approximately $9.2 million in 2016 and $6.9 million in 2015. 

1
0
-
K

41 

 
 
 
 
 
 
 
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

Report of Independent Registered Public Accounting Firm 

The Board of Directors and Shareholders of 
Dollar General Corporation 

We have audited the accompanying consolidated balance sheets of Dollar General Corporation and 
subsidiaries as of February 3, 2017 and January 29, 2016, and the related consolidated statements of income, 
comprehensive income, shareholders’ equity and cash flows for each of the three years in the period ended 
February 3, 2017. These financial statements are the responsibility of the Company’s management. Our 
responsibility is to express an opinion on these financial statements based on our audits. 

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We conducted our audits in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance 
about whether the financial statements are free of material misstatement. An audit includes examining, on a test 
basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes 
assessing the accounting principles used and significant estimates made by management, as well as evaluating the 
overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, the financial statements referred to above present fairly, in all material respects, the 

consolidated financial position of Dollar General Corporation and subsidiaries at February 3, 2017 and January 
29, 2016, and the consolidated results of their operations and their cash flows for each of the three years in the 
period ended February 3, 2017, in conformity with U.S. generally accepted accounting principles. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight 

Board (United States), Dollar General Corporation and subsidiaries’ internal control over financial reporting as of 
February 3, 2017, based on criteria established in Internal Control-Integrated Framework issued by the Committee 
of Sponsoring Organizations of the Treadway Commission (2013 framework) and our report dated March 24, 
2017 expressed an unqualified opinion thereon. 

/s/ Ernst & Young LLP 

Nashville, Tennessee 
March 24, 2017 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DOLLAR GENERAL CORPORATION AND SUBSIDIARIES 

CONSOLIDATED BALANCE SHEETS 

(In thousands, except per share amounts) 

      February 3, 

     January 29, 

2017 

2016 

ASSETS 
Current assets: 

 187,915   $

 157,947  
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $
    3,074,153  
Merchandise inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 6,843  
Income taxes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 193,467  
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
    3,432,410  
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
    2,264,062  
Net property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
    4,338,589  
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
    1,200,994  
Other intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 21,830  
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 11,672,298   $ 11,257,885  
LIABILITIES AND SHAREHOLDERS’ EQUITY 
Current liabilities: 

    3,258,785  
 11,050  
 220,021  
    3,677,771  
    2,434,456  
    4,338,589  
    1,200,659  
 20,823  

1
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K

Current portion of long-term obligations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Accrued expenses and other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Income taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Long-term obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Commitments and contingencies 
Shareholders’ equity: 

 500,950   $

    1,557,596  
 500,866  
 63,393  
    2,622,805  
    2,710,576  
 652,841  
 279,782  

 1,379  
    1,494,225  
 467,122  
 32,870  
    1,995,596  
    2,969,175  
 639,955  
 275,283  

Preferred stock, 1,000 shares authorized . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Common stock; $0.875 par value, 1,000,000 shares authorized, 275,212 and 
286,694 shares issued and outstanding at February 3, 2017 and January 29, 
2016, respectively  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Accumulated other comprehensive loss  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Total shareholders’ equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 250,855  
    3,107,283  
    2,025,545  
 (5,807) 
    5,377,876  
Total liabilities and shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 11,672,298   $ 11,257,885  

 240,811  
    3,154,606  
    2,015,867  
 (4,990) 
    5,406,294  

 — 

 —  

The accompanying notes are an integral part of the consolidated financial statements. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
   
 
 
 
  
  
  
  
 
   
 
   
 
 
   
 
   
 
  
  
  
  
  
  
  
  
 
   
 
   
 
 
   
 
   
 
  
  
  
  
  
 
 
 
 
DOLLAR GENERAL CORPORATION AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF INCOME 

(In thousands, except per share amounts) 

      February 3, 

For the Year Ended 
      January 29, 

     January 30, 

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Cost of goods sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Selling, general and administrative expenses . . . . . . . . . . . . . . . . . .   
Operating profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Other (income) expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Income before income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Income tax expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Earnings per share: 

K
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1

2017 

2015 

2016 
 $  21,986,598   $ 20,368,562   $ 18,909,588  
   13,107,081  
   14,062,471  
    15,203,960  
    5,802,507  
    6,306,091  
 6,782,638  
    4,033,414  
    4,365,797  
 4,719,189  
    1,769,093  
    1,940,294  
 2,063,449  
 88,232  
 86,944  
 97,821  
 —  
 326  
 —  
    1,680,861  
    1,853,024  
 1,965,628  
 615,516  
 687,944  
 714,495  
 $   1,251,133   $  1,165,080   $  1,065,345  

Basic  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 $ 
 $ 

 4.45   $
 4.43   $

 3.96   $
 3.95   $

 3.50  
 3.49  

Weighted average shares outstanding: 

Basic  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 281,317  
 282,261  

 294,330  
 295,211  

 304,633  
 305,681  

Dividends per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 $ 

 1.00   $

 0.88   $

 —  

The accompanying notes are an integral part of the consolidated financial statements. 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
  
  
   
  
  
   
   
  
  
 
    
 
   
 
   
 
 
    
 
   
 
   
 
   
  
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
DOLLAR GENERAL CORPORATION AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 

(In thousands) 

Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  1,251,133   $  1,165,080   $  1,065,345  
Unrealized net gain (loss) on hedged transactions, net of related 

For the Year Ended 

     February 3,       January 29,       January 30,   

2017 

2016 

2015 

income tax expense (benefit) of $527, $971, and $1,671, 
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 2,583  
Comprehensive income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  1,251,950   $  1,166,600   $  1,067,928  

 1,520  

 817  

The accompanying notes are an integral part of the consolidated financial statements. 

1
0
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45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
DOLLAR GENERAL CORPORATION AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY 

(In thousands except per share amounts) 

  Common  

  Additional  

     Accumulated        
Other 

  Common  

Stock 
Shares   
 317,058    $ 277,424    $ 3,009,226    $  2,125,453    $ 

Retained 
Earnings 

Paid-in 
Capital 

Stock 

  Comprehensive 
Loss 

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Balances, January 31, 2014 . . . . . . . . . . . . . . . .     
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . .     
Unrealized net gain (loss) on hedged transactions    
Share-based compensation expense . . . . . . . . . .     
Repurchases of common stock . . . . . . . . . . . . . .     
Tax benefit from stock option exercises . . . . . . .     
Other equity and related transactions . . . . . . . . .     
Balances, January 30, 2015 . . . . . . . . . . . . . . . .     
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . .     
Dividends paid, $0.88 per common share . . . . . .    
Unrealized net gain (loss) on hedged transactions    
Share-based compensation expense . . . . . . . . . .     
Repurchases of common stock . . . . . . . . . . . . . .     
Tax benefit from stock option exercises . . . . . . .     
Other equity and related transactions . . . . . . . . .     
Balances, January 29, 2016 . . . . . . . . . . . . . . . .     
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . .     
Dividends paid, $1.00 per common share . . . . . .    
Unrealized net gain (loss) on hedged transactions    
Share-based compensation expense . . . . . . . . . .     
Repurchases of common stock . . . . . . . . . . . . . .     
Other equity and related transactions . . . . . . . . .     
Balances, February 3, 2017 . . . . . . . . . . . . . . . .     

 —   
 —   
 —   
 (14,106) 
 —   
 495   

 —   
 —   
 —   
    (12,342) 
 —   
 432   

 —   
 —   
 37,338   
 —   
 5,047   
 (2,805) 

    1,065,345   
 —   
 —   
 (787,753) 
 —   
 —   

 303,447    $ 265,514    $ 3,048,806    $  2,403,045    $ 

 —   
 —   
 —   
 —   
 (17,556) 
 —   
 803   

 —   
 —   
 —   
 —   
    (15,361) 
 —   
 702   

 —   
 —   
 —   
 38,547   
 —   
 13,698   
 6,232   

    1,165,080   
 (258,328) 
 —   
 —   
   (1,284,252) 
 —   
 —   

 286,694    $ 250,855    $ 3,107,283    $  2,025,545    $ 

 —   
 —   
 —   
 —   
 (12,354) 
 872   

 —   
 —   
 —   
 —   
    (10,810) 
 766   

 —   
 —   
 —   
 36,967   
 —   
 10,356   

    1,251,133   
 (281,147) 
 —   
 —   
 (979,664) 
 —   

 275,212    $ 240,811    $ 3,154,606    $  2,015,867    $ 

Total 

 —   
 2,583   
 —   
 —   
 —   
 —   

 (9,910)  $  5,402,193   
    1,065,345   
 2,583   
 37,338   
 (800,095) 
 5,047   
 (2,373) 
 (7,327)  $  5,710,038   
    1,165,080   
 (258,328) 
 1,520   
 38,547   
   (1,299,613) 
 13,698   
 6,934   
 (5,807)  $  5,377,876   
    1,251,133   
 (281,147) 
 817   
 36,967   
 (990,474) 
 11,122   
 (4,990)  $  5,406,294   

 —   
 —   
 1,520   
 —   
 —   
 —   
 —   

 —   
 —   
 817   
 —   
 —   
 —   

The accompanying notes are an integral part of the consolidated financial statements. 

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DOLLAR GENERAL CORPORATION AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF CASH FLOWS 

(In thousands) 

      February 3, 

For the Year Ended 
     January 29, 

      January 30, 

2017 

2016 

2015 

Cash flows from operating activities: 
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $   1,251,133   $  1,165,080   $  1,065,345  
Adjustments to reconcile net income to net cash from operating 

activities: 
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Deferred income taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Loss on debt retirement, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Noncash share-based compensation  . . . . . . . . . . . . . . . . . . . . . .    
Other noncash (gains) and losses . . . . . . . . . . . . . . . . . . . . . . . . .    
Change in operating assets and liabilities: 

 379,931  
 12,359  
 —  
 36,967  
 (3,625) 

 352,431  
 12,126  
 326  
 38,547  
 7,797  

 342,353  
 (17,734) 
 —  
 37,338  
 8,551  

1
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Merchandise inventories  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Prepaid expenses and other current assets  . . . . . . . . . . . . . . . .    
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . .    
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net cash provided by (used in) operating activities . . . . . . . . . . . . .    
Cash flows from investing activities: 
Purchases of property and equipment . . . . . . . . . . . . . . . . . . . . . . . .    
Proceeds from sales of property and equipment  . . . . . . . . . . . . . . .    
Net cash provided by (used in) investing activities . . . . . . . . . . . . .    
Cash flows from financing activities: 
Issuance of long-term obligations . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Repayments of long-term obligations . . . . . . . . . . . . . . . . . . . . . . . .    
Net increase in commercial paper outstanding  . . . . . . . . . . . . . . . .    
Borrowings under revolving credit facilities . . . . . . . . . . . . . . . . . .    
Repayments of borrowings under revolving credit facilities  . . . . .    
Debt issuance costs  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Repurchases of common stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Payments of cash dividends  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other equity and related transactions . . . . . . . . . . . . . . . . . . . . . . . .    
Net cash provided by (used in) financing activities . . . . . . . . . . . . .    
Net increase (decrease) in cash and cash equivalents . . . . . . . . . . .    
Cash and cash equivalents, beginning of period . . . . . . . . . . . . . . .    
Cash and cash equivalents, end of period . . . . . . . . . . . . . . . . . . . . .     $ 
Supplemental cash flow information: 
Cash paid for: 

 (171,908) 
 (25,046) 
 56,477  
 42,937  
 26,316  
 (500) 
    1,605,041  

 (290,001) 
 (24,626) 
 105,637  
 44,949  
 (19,675) 
 (905) 
    1,391,686  

 (233,559) 
 (25,048) 
 97,166  
 41,635  
 12,399  
 (1,555) 
    1,326,891  

 (560,296) 
 9,360  
 (550,936) 

 (504,806) 
 1,423  
 (503,383) 

 (373,967) 
 2,268  
 (371,699) 

 —  
 (3,138) 
 490,500  
    1,584,000  
   (1,835,000) 
 —  
 (990,474) 
 (281,135) 
 11,110  
   (1,024,137) 
 29,968  
 157,947  
 187,915   $

 499,220  
 (502,401) 
 —  
    2,034,100  
   (1,783,100) 
 (6,991) 
   (1,299,613) 
 (258,328) 
 6,934  
   (1,310,179) 
 (421,876) 
 579,823  
 157,947   $

 —  
 (78,467) 
 —  
    1,023,000  
   (1,023,000) 
 —  
 (800,095) 
 —  
 (2,373) 
 (880,935) 
 74,257  
 505,566  
 579,823  

Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 
Income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 

 92,952   $
 679,633   $

 76,354   $
 697,357   $

 82,447  
 631,483  

Supplemental schedule of noncash investing and financing 
activities: 
Purchases of property and equipment awaiting processing for 

payment, included in Accounts payable . . . . . . . . . . . . . . . . . . . .     $ 

 38,914   $

 32,020   $

 31,586  

The accompanying notes are an integral part of the consolidated financial statements. 

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DOLLAR GENERAL CORPORATION AND SUBSIDIARIES 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

1. Basis of presentation and accounting policies 

Basis of presentation 

These notes contain references to the years 2016, 2015, and 2014, which represent fiscal years ended 

February 3, 2017, January 29, 2016, and January 30, 2015, respectively. The Company had a 53-week accounting 
period in 2016, while 2015 and 2014 were each 52-week accounting periods. The Company’s fiscal year ends on 
the Friday closest to January 31. The consolidated financial statements include all subsidiaries of the Company, 
except for its not-for-profit subsidiary which the Company does not control. Intercompany transactions have been 
eliminated. 

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The Company sells general merchandise on a retail basis through 13,320 stores (as of February 3, 2017) 
in 43 states with the greatest concentration of stores in the southern, southwestern, midwestern and eastern United 
States. The Company has owned distribution centers (“DCs”) in Scottsville, Kentucky; South Boston, Virginia; 
Alachua, Florida; Zanesville, Ohio; Jonesville, South Carolina; Marion, Indiana; Bessemer, Alabama; Bethel, 
Pennsylvania; San Antonio, Texas; and Janesville, Wisconsin, and leased DCs in Ardmore, Oklahoma; Fulton, 
Missouri; Indianola, Mississippi; and Lebec, California. 

Cash and cash equivalents 

Cash and cash equivalents include highly liquid investments with insignificant interest rate risk and 

original maturities of three months or less when purchased. Such investments primarily consist of money market 
funds, bank deposits, certificates of deposit, and commercial paper. The carrying amounts of these items are a 
reasonable estimate of their fair value due to the short maturity of these investments. 

Payments due from processors for electronic tender transactions classified as cash and cash equivalents 

totaled approximately $73.9 million and $59.5 million at February 3, 2017 and January 29, 2016, respectively. 

At February 3, 2017, the Company maintained cash balances to meet a $20 million minimum threshold 

set by insurance regulators, as further described below under “Insurance liabilities.” 

Investments in debt and equity securities 

The Company accounts for investments in debt and marketable equity securities as held-to-maturity, 

available-for-sale, or trading, depending on their classification. Debt securities categorized as held-to-maturity are 
stated at amortized cost. Debt and equity securities categorized as available-for-sale are stated at fair value, with 
any unrealized gains and losses, net of deferred income taxes, reported as a component of Accumulated other 
comprehensive loss. Trading securities are stated at fair value, with changes in fair value recorded as a component 
of Selling, general and administrative (“SG&A”) expense.  The cost of securities sold is based upon the specific 
identification method. 

Merchandise inventories 

Inventories are stated at the lower of cost or market with cost determined using the retail last-in, first-out 

(“LIFO”) method as this method results in a better matching of costs and revenues. Under the Company’s retail 
inventory method (“RIM”), the calculation of gross profit and the resulting valuation of inventories at cost are 
computed by applying a calculated cost-to-retail inventory ratio to the retail value of sales at a department level. 
The use of the RIM will result in valuing inventories at the lower of cost or market (“LCM”) if markdowns are 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
currently taken as a reduction of the retail value of inventories. Costs directly associated with warehousing and 
distribution are capitalized into inventory. 

The excess of current cost over LIFO cost was approximately $80.7 million and $92.9 million at 

February 3, 2017 and January 29, 2016, respectively. Current cost is determined using the RIM on a first-in, 
first-out basis. Under the LIFO inventory method, the impacts of rising or falling market price changes increase or 
decrease cost of sales (the LIFO provision or benefit). The Company recorded a LIFO provision (benefit) of 
$(12.2) million in 2016, $(2.3) million in 2015, and $4.2 million in 2014, which is included in cost of goods sold 
in the consolidated statements of income. 

The Company purchases its merchandise from a wide variety of suppliers. The Company’s largest and 

second largest suppliers each accounted for approximately 8% of the Company’s purchases in 2016. 

Vendor rebates 

The Company accounts for all cash consideration received from vendors in accordance with applicable 

accounting standards pertaining to such arrangements. Cash consideration received from a vendor is generally 
presumed to be a rebate or an allowance and is accounted for as a reduction of merchandise purchase costs as 
earned. However, certain specific, incremental and otherwise qualifying SG&A expenses related to the promotion 
or sale of vendor products may be offset by cash consideration received from vendors, in accordance with 
arrangements such as cooperative advertising, when earned for dollar amounts up to but not exceeding actual 
incremental costs. 

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Prepaid expenses and other current assets 

Prepaid expenses and other current assets include prepaid amounts for rent, maintenance, business 

licenses, advertising, and insurance, and amounts receivable for certain vendor rebates (primarily those expected 
to be collected in cash) and coupons. 

Property and equipment 

In 2007, the Company’s property and equipment was recorded at estimated fair values as the result of a 

merger transaction. Property and equipment acquired subsequent to the merger has been recorded at cost. The 
Company records depreciation and amortization on a straight-line basis over the assets’ estimated useful lives. The 
Company’s property and equipment balances and depreciable lives are summarized as follows: 

(In thousands) 
Land  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     Indefinite   $ 
Land improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 20  
Buildings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      39  -   40  
(a)  
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 3  -   10  
Furniture, fixtures and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Construction in progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Less accumulated depreciation and amortization  . . . . . . . . . . . . . . . . . . .   
Net property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

Life 

    Depreciable       February 3,       January 29,   
2017 
 199,171   $ 
 74,209  
   1,013,227  
 438,711  
   2,797,144  
 72,540  
   4,595,002  
   2,160,546  

2016 
 188,532  
 66,955  
 834,884  
 402,997  
   2,526,843  
 150,275  
   4,170,486  
   1,906,424  
  $  2,434,456   $  2,264,062  

(a)  Amortized over the lesser of the life of the applicable lease term or the estimated useful life of the asset. 

Depreciation expense related to property and equipment was approximately $378.3 million, 
$350.6 million and $335.9 million for 2016, 2015 and 2014, respectively. Amortization of capital lease assets is 
included in depreciation expense. Interest on borrowed funds during the construction of property and equipment is 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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capitalized where applicable. Interest costs of $1.4 million, $1.4 million and $0.2 million were capitalized in 2016, 
2015 and 2014, respectively. 

Impairment of long-lived assets 

When indicators of impairment are present, the Company evaluates the carrying value of long-lived 

assets, excluding goodwill and other indefinite-lived intangible assets, in relation to the operating performance and 
future cash flows or the appraised values of the underlying assets. Generally, the Company’s policy is to review 
for impairment stores open more than three years for which current cash flows from operations are negative. 
Impairment results when the carrying value of the assets exceeds the undiscounted future cash flows expected to 
be generated by the assets. The Company’s estimate of undiscounted future cash flows is based upon historical 
operations of the stores and estimates of future store profitability which encompasses many factors that are subject 
to variability and difficult to predict. If a long-lived asset is found to be impaired, the amount recognized for 
impairment is equal to the difference between the carrying value and the asset’s estimated fair value. The fair 
value is estimated based primarily upon estimated future cash flows over the asset’s remaining useful life 
(discounted at the Company’s credit adjusted risk-free rate) or other reasonable estimates of fair market value. 
Assets to be disposed of are adjusted to the fair value less the cost to sell if less than the book value. 

The Company recorded impairment charges included in SG&A expense of approximately $6.3 million in 

2016, $5.9 million in 2015 and $1.9 million in 2014, to reduce the carrying value of certain of its stores’ assets. 
Such action was deemed necessary based on the Company’s evaluation that such amounts would not be 
recoverable primarily due to insufficient sales or excessive costs resulting in the carrying value of the assets 
exceeding the estimated undiscounted future cash flows generated by the assets at these locations. 

Goodwill and other intangible assets 

The Company amortizes intangible assets over their estimated useful lives unless such lives are deemed 

indefinite. Goodwill and intangible assets with indefinite lives are tested for impairment annually or more 
frequently if indicators of impairment are present. Definite lived intangible assets are tested for impairment if 
indicators of impairment are present. Impaired assets are written down to fair value as required. No impairment of 
intangible assets has been identified during any of the periods presented. 

In accordance with accounting standards for goodwill and indefinite-lived intangible assets, an entity has 
the option first to assess qualitative factors to determine whether events and circumstances indicate that it is more 
likely than not that goodwill or an indefinite-lived intangible asset is impaired. If after such assessment an entity 
concludes that the asset is not impaired, then the entity is not required to take further action. However, if an entity 
concludes otherwise, then it is required to determine the fair value of the asset using a quantitative impairment 
test, and if impaired, the associated assets must be written down to fair value as described in further detail below. 

The quantitative goodwill impairment test is a two-step process that would require management to make 

judgments in determining what assumptions to use in the calculation. The first step of the process consists of 
estimating the fair value of an entity’s reporting units based on valuation techniques (including a discounted cash 
flow model using revenue and profit forecasts) and comparing that estimated fair value with the recorded carrying 
value, which includes goodwill. If the estimated fair value is less than the carrying value, a second step is 
performed to compute the amount of the impairment by determining an “implied fair value” of goodwill. The 
determination of the implied fair value of goodwill would require the entity to allocate the estimated fair value of 
its reporting unit to its assets and liabilities. Any unallocated fair value would represent the implied fair value of 
goodwill, which would be compared to its corresponding carrying value. 

The quantitative impairment test for intangible assets compares the fair value of the intangible asset with 

its carrying amount. If the carrying amount of an intangible asset exceeds its fair value, an impairment loss is 
recognized in an amount equal to that excess. 

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Other assets 

Noncurrent Other assets consist primarily of qualifying prepaid expenses for maintenance, beer and wine 

licenses, and utility, security and other deposits. 

Accrued expenses and other liabilities 

Accrued expenses and other consist of the following: 

     February 3,      January 29,   

(In thousands) 
Compensation and benefits  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  91,243   $ 111,191  
    82,182  
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
   136,762  
Taxes (other than taxes on income) . . . . . . . . . . . . . . . . . . . . . . . . .   
   136,987  
Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
  $ 500,866   $ 467,122  

    85,240  
   175,099  
   149,284  

2016 

2017 

Included in other accrued expenses are liabilities for maintenance, utilities, interest, credit card 
processing fees and freight expense. Certain increases in accrued expenses and other reflect the 53rd week in 2016. 

Insurance liabilities 

The Company retains a significant portion of risk for its workers’ compensation, employee health, 

general liability, property and automobile claim exposures. Accordingly, provisions are made for the Company’s 
estimates of such risks. The undiscounted future claim costs for the workers’ compensation, general liability, and 
health claim risks are derived using actuarial methods and are recorded as self-insurance reserves pursuant to 
Company policy. To the extent that subsequent claim costs vary from those estimates, future results of operations 
will be affected as the reserves are adjusted. 

Ashley River Insurance Company (“ARIC”), a South Carolina-based wholly owned captive insurance 

subsidiary of the Company, charges the operating subsidiary companies premiums to insure the retained workers’ 
compensation and non-property general liability exposures. Pursuant to South Carolina insurance regulations, 
ARIC maintains certain levels of cash and cash equivalents related to its self-insured exposures.  

Operating leases and related liabilities 

Rent expense is recognized over the term of the lease. The Company records minimum rental expense on 

a straight-line basis over the base, non-cancelable lease term commencing on the date that the Company takes 
physical possession of the property from the landlord, which normally includes a period prior to the store opening 
to make necessary leasehold improvements and install store fixtures. When a lease contains a predetermined fixed 
escalation of the minimum rent, the Company recognizes the related rent expense on a straight-line basis and 
records the difference between the recognized rental expense and the amounts payable under the lease as deferred 
rent. Tenant allowances, to the extent received, are recorded as deferred incentive rent and are amortized as a 
reduction to rent expense over the term of the lease. The difference between the calculated expense and the 
amounts paid result in a liability, with the current portion in Accrued expenses and other and the long-term portion 
in Other liabilities in the consolidated balance sheets, and totaled approximately $61.1 million and $57.9 million 
at February 3, 2017 and January 29, 2016, respectively. 

The Company recognizes contingent rental expense when the achievement of specified sales targets is 

considered probable. The amount expensed but not paid as of February 3, 2017 and January 29, 2016 was 
approximately $3.5 million and $4.0 million, respectively, and is included in Accrued expenses and other in the 
consolidated balance sheets. 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Other liabilities 

Noncurrent Other liabilities consist of the following: 

     February 3,      January 29,   

(In thousands) 
Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  137,743   $  137,798  
 57,017  
Deferred rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 53,737  
Deferred gain on sale leaseback . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 26,731  
Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
  $  279,782   $  275,283  

 61,082  
 49,259  
 31,698  

2016 

2017 

Fair value accounting 

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The Company utilizes accounting standards for fair value, which include the definition of fair value, the 
framework for measuring fair value, and disclosures about fair value measurements. Fair value is a market-based 
measurement, not an entity-specific measurement. Therefore, a fair value measurement should be determined 
based on the assumptions that market participants would use in pricing the asset or liability. As a basis for 
considering market participant assumptions in fair value measurements, fair value accounting standards establish a 
fair value hierarchy that distinguishes between market participant assumptions based on market data obtained 
from sources independent of the reporting entity (observable inputs that are classified within Levels 1 and 2 of the 
hierarchy) and the reporting entity’s own assumptions about market participant assumptions (unobservable inputs 
classified within Level 3 of the hierarchy). 

Level 1 inputs utilize quoted prices (unadjusted) in active markets for identical assets or liabilities that 

the Company has the ability to access. Level 2 inputs are inputs other than quoted prices included in Level 1 that 
are directly or indirectly observable for the asset or liability. Level 2 inputs may include quoted prices for similar 
assets and liabilities in active markets, as well as inputs that are observable for the asset or liability (other than 
quoted prices), such as interest rates, foreign exchange rates, and yield curves that are observable at commonly 
quoted intervals. Level 3 inputs are unobservable inputs for the asset or liability, which are based on an entity’s 
own assumptions, as there is little, if any, observable market activity. In instances where the fair value 
measurement is based on inputs from different levels of the fair value hierarchy, the level in the fair value 
hierarchy within which the entire fair value measurement falls is based on the lowest level input that is significant 
to the fair value measurement in its entirety. The Company’s assessment of the significance of a particular input to 
the fair value measurement in its entirety requires judgment and considers factors specific to the asset or liability. 

The valuation of derivative financial instruments is determined using widely accepted valuation 
techniques, including discounted cash flow analysis on the expected cash flows of each derivative. This analysis 
takes into account the contractual terms of the derivatives, including the period to maturity, and uses observable 
market-based inputs, including interest rate curves. The fair values of interest rate swaps are determined using the 
market standard methodology of netting the discounted future fixed cash payments (or receipts) and the 
discounted expected variable cash receipts (or payments). The variable cash receipts (or payments) are based on 
an expectation of future interest rates (forward curves) derived from observable market interest rate curves. 

The Company incorporates credit valuation adjustments to appropriately reflect both its own 
nonperformance risk and the respective counterparty’s nonperformance risk in the fair value measurements. The 
Company considers the impact of netting and any applicable credit enhancements, such as collateral postings, 
thresholds, mutual puts, and guarantees, to adjust the fair value of outstanding derivative contracts for the effect of 
nonperformance risk. In connection with accounting standards for fair value measurement, the Company has made 
an accounting policy election to measure the credit risk of outstanding derivative financial instruments that are 
subject to master netting agreements on a net basis by counterparty portfolio. 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
Derivative financial instruments 

The Company accounts for derivative financial instruments in accordance with applicable accounting 

standards for such instruments and hedging activities, which require that all derivatives are recorded on the 
balance sheet at fair value. The accounting for changes in the fair value of derivatives depends on the intended use 
of the derivative, whether the Company has elected to designate a derivative in a hedging relationship and apply 
hedge accounting and whether the hedging relationship has satisfied the criteria necessary to apply hedge 
accounting. 

Derivatives designated and qualifying as a hedge of the exposure to changes in the fair value of an asset, 

liability, or firm commitment attributable to a particular risk, such as interest rate risk, are considered fair value 
hedges. Derivatives designated and qualifying as a hedge of the exposure to variability in expected future cash 
flows, or other types of forecasted transactions, are considered cash flow hedges. Derivatives may also be 
designated as hedges of the foreign currency exposure of a net investment in a foreign operation. Hedge 
accounting generally provides for the matching of the timing of gain or loss recognition on the hedging instrument 
with the recognition of the changes in the fair value of the hedged asset or liability that are attributable to the 
hedged risk in a fair value hedge or the earnings effect of the hedged forecasted transactions in a cash flow hedge. 
The Company may enter into derivative contracts that are intended to economically hedge a certain portion of its 
risk, even though hedge accounting does not apply or the Company elects not to apply the hedge accounting 
standards.  

1
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The Company previously recorded a loss on the settlement of treasury locks associated with the issuance 

of long-term debt which was deferred to other comprehensive income and is being amortized as an increase to 
interest expense over the period of the debt’s maturity in 2023.  

Revenue and gain recognition 

The Company recognizes retail sales in its stores at the time the customer takes possession of 

merchandise. All sales are net of discounts and estimated returns and are presented net of taxes assessed by 
governmental authorities that are imposed concurrent with those sales. The liability for retail merchandise returns 
is based on the Company’s prior experience. The Company records gain contingencies when realized. 

The Company recognizes gift card sales revenue at the time of redemption. The liability for the gift cards 
is established for the cash value at the time of purchase of the gift card. The liability for outstanding gift cards was 
approximately $3.4 million and $2.8 million at February 3, 2017 and January 29, 2016, respectively, and is 
recorded in Accrued expenses and other liabilities. Estimated breakage revenue, a percentage of gift cards that will 
never be redeemed based on historical redemption rates, is recognized over time in proportion to actual gift card 
redemptions. The Company recorded breakage revenue of $0.5 million and $0.6 million in 2016 and 2015, 
respectively. 

Advertising costs 

Advertising costs are expensed upon performance, “first showing” or distribution, and are reflected in 

SG&A expenses net of earned cooperative advertising amounts provided by vendors which are specific, 
incremental and otherwise qualifying expenses related to the promotion or sale of vendor products for dollar 
amounts up to but not exceeding actual incremental costs. Advertising costs were $82.7 million, $89.3 million and 
$77.3 million in 2016, 2015 and 2014, respectively. These costs primarily include promotional circulars, targeted 
circulars supporting new stores, television and radio advertising, in-store signage, and costs associated with the 
sponsorships of certain automobile racing activities in 2016. Vendor funding for cooperative advertising offset 
reported expenses by $35.9 million, $36.7 million and $35.0 million in 2016, 2015 and 2014, respectively. 

53 

 
 
 
 
 
 
 
 
 
Share-based payments 

The Company recognizes compensation expense for share-based compensation based on the fair value of 
the awards on the grant date. Forfeitures are estimated at the time of valuation and reduce expense ratably over the 
vesting period. This estimate may be adjusted periodically based on the extent to which actual forfeitures differ, or 
are expected to differ, from the prior estimate. The forfeiture rate is the estimated percentage of share-based 
awards granted that are expected to be forfeited or canceled before becoming fully vested. The Company bases 
this estimate on historical experience or estimates of future trends, as applicable. An increase in the forfeiture rate 
will decrease compensation expense. 

The fair value of each option grant is separately estimated and amortized into compensation expense on a 

straight-line basis between the applicable grant date and each vesting date. The Company has estimated the fair 
value of all stock option awards as of the grant date by applying the Black-Scholes-Merton option pricing 
valuation model. The application of this valuation model involves assumptions that are judgmental and highly 
sensitive in the determination of compensation expense. 

The Company calculates compensation expense for restricted stock, share units and similar awards as the 

difference between the market price of the underlying stock or similar award on the grant date and the purchase 
price, if any. Such expense is recognized on a straight-line basis for time-based awards or an accelerated basis for 
performance awards over the period in which the recipient earns the awards. 

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Store pre-opening costs 

Pre-opening costs related to new store openings and the related construction periods are expensed as 

incurred. 

Income taxes 

Under the accounting standards for income taxes, the asset and liability method is used for computing the 

future income tax consequences of events that have been recognized in the Company’s consolidated financial 
statements or income tax returns. Deferred income tax expense or benefit is the net change during the year in the 
Company’s deferred income tax assets and liabilities. 

The Company includes income tax related interest and penalties as a component of the provision for 

income tax expense. 

Income tax reserves are determined using a methodology which requires companies to assess each 

income tax position taken using a two-step process. A determination is first made as to whether it is more likely 
than not that the position will be sustained, based upon the technical merits, upon examination by the taxing 
authorities. If the tax position is expected to meet the more likely than not criteria, the benefit recorded for the tax 
position equals the largest amount that is greater than 50% likely to be realized upon ultimate settlement of the 
respective tax position. Uncertain tax positions require determinations and estimated liabilities to be made based 
on provisions of the tax law which may be subject to change or varying interpretation. If the Company’s 
determinations and estimates prove to be inaccurate, the resulting adjustments could be material to the Company’s 
future financial results. 

Management estimates 

The preparation of financial statements and related disclosures in conformity with accounting principles 

generally accepted in the United States requires management to make estimates and assumptions that affect the 
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the 
consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. 
Actual results could differ from those estimates. 

54 

 
 
 
 
 
 
 
 
 
 
 
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K

Accounting standards 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued comprehensive new 
accounting standards related to the recognition of revenue, which specified an effective date for annual reporting 
periods beginning after December 15, 2016, with early adoption not permitted. In August 2015, the FASB 
deferred the effective date to annual reporting periods beginning after December 15, 2017, with earlier adoption 
permitted only for annual reporting periods beginning after December 15, 2016. The new guidance allows 
companies to use either a full retrospective or a modified retrospective approach in the adoption of this guidance. 
The Company formed a project team to assess and implement the standard by compiling a list of the applicable 
revenue streams, evaluating relevant contracts and comparing the Company’s current accounting policies to the 
new standard. As a result of the efforts of this project team, the Company has identified customer incentives and 
gross versus net considerations as the areas in which it would most likely be affected by the new guidance. The 
Company is continuing to assess all the impacts of the new standard and the design of internal control over 
financial reporting, but based upon the terms of the Company’s agreements and the materiality of these 
transactions related to customer incentives and gross versus net considerations, the Company does not expect the 
effect of adoption to have a material effect on the Company’s consolidated results of operations, financial position 
or cash flows. The Company expects to complete this work in 2017 and to adopt this guidance on February 3, 
2018. 

In February 2016, the FASB issued new guidance related to lease accounting, which when effective will 

require a dual approach for lessee accounting under which a lessee will account for leases as finance leases or 
operating leases. Both finance leases and operating leases will result in the lessee recognizing a right-of-use asset 
and a corresponding lease liability on its balance sheet, with differing methodology for income statement 
recognition. This guidance is effective for public business entities for fiscal years, and interim periods within those 
years, beginning after December 15, 2018, and early adoption is permitted. A modified retrospective approach is 
required for all leases existing or entered into after the beginning of the earliest comparative period in the 
consolidated financial statements. The Company is currently assessing the impact that adoption of this guidance 
will have on its consolidated financial statements and is anticipating a material impact because the Company is 
party to a significant number of lease contracts.  

In March 2016, the FASB issued amendments to existing guidance related to accounting for employee 

share-based payment affecting the income tax consequences of awards, classification of awards as equity or 
liabilities, and classification on the statement of cash flows. This guidance is effective for public business entities 
for fiscal years, and interim periods within those years, beginning after December 15, 2016, and early adoption is 
permitted. The Company early adopted this guidance in the first quarter of 2016. The Company has elected to 
continue estimating forfeitures of share-based awards. The amendments requiring recognition of excess tax 
benefits and tax deficiencies in the income statement were applied prospectively resulting in a benefit for the year 
ended February 3, 2017 of approximately $11.0 million, or $0.04 per diluted share. The Company has elected to 
apply the amendments related to the presentation of excess tax benefits on the statement of cash flows using a 
retrospective transition method, and as a result, $13.7 million and $12.1 million of excess tax benefits related to 
share-based awards which were previously classified as cash flows from financing activities for the years ended 
January 29, 2016 and January 30, 2015, respectively, have been reclassified as cash flows from operating 
activities. 

In October 2016, the FASB issued amendments to existing guidance related to accounting for intra-entity 

transfers of assets other than inventory. These amendments require an entity to recognize the income tax 
consequences of such transfers when the transfer occurs and affects the Company’s historical accounting for intra-
entity transfers of certain intangible assets. This guidance is effective for public business entities for fiscal years, 
and interim periods within those years, beginning after December 15, 2017, and early adoption is permitted 
subject to certain guidelines. The amendments should be applied on a modified retrospective basis through a 
cumulative-effect adjustment directly to retained earnings as of the beginning of the period of adoption. The 
Company is currently assessing the impact that adoption of this guidance will have on its consolidated financial 

55 

 
 
 
 
statements, but expects such adoption will result in an increase in deferred income tax liabilities and a decrease in 
retained earnings. 

Reclassifications 

Certain financial disclosures relating to prior periods have been reclassified to conform to the current 

year presentation where applicable. 

2. Goodwill and other intangible assets 

As of February 3, 2017 and January 29, 2016, the balances of the Company’s intangible assets were as 

follows: 

K
-
0
1

(In thousands) 
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      Indefinite  $ 4,338,589   $ 
Other intangible assets: 

Amount 

Leasehold interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      1-6 years   $
Trade names and trademarks . . . . . . . . . . . . . . . . . . . . . .      Indefinite 

 3,658   $ 

   1,199,700  
  $ 1,203,358   $ 

 —    $  4,338,589  

 2,699   $ 
 —   

 959  
   1,199,700  
 2,699   $  1,200,659  

     Remaining       
Life 

As of February 3, 2017 
     Accumulated      
  Amortization 

Net 

(In thousands) 
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      Indefinite  $ 4,338,589   $ 
Other intangible assets: 

Amount 

Leasehold interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      1-7 years   $
Trade names and trademarks . . . . . . . . . . . . . . . . . . . . . .      Indefinite 

 4,379   $ 

   1,199,700  
  $ 1,204,079   $ 

 —    $  4,338,589  

 3,085   $ 
 —   

 1,294  
   1,199,700  
 3,085   $  1,200,994  

     Remaining       
Life 

As of January 29, 2016 
     Accumulated      
  Amortization 

Net 

The Company recorded amortization expense related to amortizable intangible assets for 2016, 2015 and 

2014 of $0.3 million, $0.9 million and $5.8 million, respectively, all of which is included in rent expense. 
Expected future cash flows associated with the Company’s intangible assets are not expected to be materially 
affected by the Company’s intent or ability to renew or extend the arrangements. The Company’s goodwill 
balance is not expected to be deductible for tax purposes. 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
  
 
 
 
 
 
Basic earnings per share . . . . . . . . . . . . . . . . . . . . .    $  1,165,080   
Effect of dilutive share-based awards . . . . . . . . . .   
Diluted earnings per share . . . . . . . . . . . . . . . . . . .    $  1,165,080   

1
0
-
K

3. Earnings per share 

Earnings per share is computed as follows (in thousands except per share data): 

Basic earnings per share . . . . . . . . . . . . . . . . . . . . .    $  1,251,133   
Effect of dilutive share-based awards . . . . . . . . . .   
Diluted earnings per share . . . . . . . . . . . . . . . . . . .    $  1,251,133   

Net 
Income 

Net 
Income 

Net 
Income 

2016 
     Weighted       
Average 
Shares 
 281,317   $ 
 944  
 282,261   $ 

Per Share   
Amount 

 4.45  

 4.43  

2015 
     Weighted       
Average 
Shares 
 294,330   $ 
 881  
 295,211   $ 

Per Share   
Amount 

 3.96  

 3.95  

2014 
     Weighted       
Average 
Shares 
 304,633   $ 
 1,048  
 305,681   $ 

Per Share   
Amount 

 3.50  

 3.49  

Basic earnings per share . . . . . . . . . . . . . . . . . . . . .    $  1,065,345   
Effect of dilutive share-based awards . . . . . . . . . .   
Diluted earnings per share . . . . . . . . . . . . . . . . . . .    $  1,065,345   

Basic earnings per share is computed by dividing net income by the weighted average number of shares 

of common stock outstanding during the year. Diluted earnings per share is determined based on the dilutive effect 
of share-based awards using the treasury stock method. 

Share-based awards that were outstanding at the end of the respective periods, but were not included in 
the computation of diluted earnings per share because the effect of exercising such options would be antidilutive, 
were 1.7 million, 1.3 million, and 1.2 million in 2016, 2015 and 2014, respectively. 

4. Income taxes 

The provision (benefit) for income taxes consists of the following: 

(In thousands) 
Current: 

2016 

2015 

2014 

Federal  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 613,009   $ 590,120   $ 543,089  
 1,245  
Foreign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
    81,816  
State  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
   626,150  

 1,678  
    84,021  
   675,819  

 135  
    88,990  
   702,134  

Deferred: 

Federal  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
State  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

    11,053  
 1,308  
    12,361  

 (7,697) 
 6,410  
 (2,937) 
 5,715  
    (10,634) 
    12,125  
  $ 714,495   $ 687,944   $ 615,516  

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
  
 
 
 
 
 
 
 
 
 
   
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
  
 
 
 
 
 
 
 
 
 
   
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
  
 
 
 
 
 
 
 
 
 
   
  
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
  
 
   
 
   
 
   
 
  
  
  
 
 
 
   
 
   
 
   
 
  
  
  
  
  
 
 
 
 
A reconciliation between actual income taxes and amounts computed by applying the federal statutory 

rate to income before income taxes is summarized as follows: 

(Dollars in thousands) 
U.S. federal statutory rate on earnings before 

2016 

2015 

2014 

income taxes . . . . . . . . . . . . . . . . . . . . . . . . .      $  687,969      35.0 %  $  648,558      35.0 %   $ 588,303      35.0 %

State income taxes, net of federal income tax 

benefit  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Jobs credits, net of federal income taxes . . . .   
Increase (decrease) in valuation allowances  .   
Stock-based compensation programs . . . . . . .   
Decrease in income tax reserves . . . . . . . . . . .   
Other, net  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

    60,168   
    (18,952)  
 (1,474)  
 (9,915) 
 (2,161)  
 (1,140)  

 3.1  
 (1.0) 
 (0.1) 
 (0.5) 
 (0.1) 
 (0.1) 

    59,700   
    (21,366)  
 (1,371)  
 —  
 (2,037)  
 4,460   

 3.2  
 (1.2) 
 (0.1) 
 —  
 (0.1) 
 0.3  

    49,819   
    (18,961)  
 1,453   
 —  
 (6,449)  
 1,351   

 3.0  
 (1.1) 
 0.1  
 —  
 (0.4) 
 —  

  $  714,495     36.3 %  $  687,944     37.1 %   $ 615,516     36.6 %

K
-
0
1

The 2016 effective tax rate was an expense of 36.3%. This expense was greater than the federal statutory 

tax rate of 35% due primarily to the inclusion of state income taxes in the total effective tax rate. The effective 
income tax rate was lower in 2016 due principally to the adoption of a change in accounting guidance related to 
employee share-based payments, as further discussed in Note 1, requiring the recognition of excess tax benefits in 
the statement of income rather than in the balance sheet, as reported in prior years. 

The 2015 effective tax rate was an expense of 37.1%. This expense was greater than the federal statutory 

tax rate of 35% due primarily to the inclusion of state income taxes in the total effective tax rate. The 2015 
effective income tax rate increased from 2014 due principally to federal and state reserve releases in 2014 that did 
not reoccur, to the same extent, in 2015.  

The 2014 effective tax rate was an expense of 36.6%. This expense was greater than the federal statutory 

tax rate of 35% due primarily to the inclusion of state income taxes in the total effective tax rate. 

Deferred taxes reflect the effects of temporary differences between carrying amounts of assets and 

liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components 
of the Company’s deferred tax assets and liabilities are as follows: 

(In thousands) 
Deferred tax assets: 

      February 3,        January 29,    

2017 

2016 

Deferred compensation expense  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $
Accrued expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Accrued rent  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Accrued insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Accrued incentive compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Share based compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Interest rate hedges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Tax benefit of income tax and interest reserves related to uncertain tax positions  .    
Deferred gain on sale-leaseback  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
State tax credit carry forwards, net of federal tax . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

 7,626   $ 
 6,958  
 24,077  
 72,990  
 15,170  
 18,908  
 3,175  
 746  
 20,872  
 12,591  
 8,765  
    191,878  
 —  
    191,878  

 8,200  
 8,139  
 20,793  
 72,676  
 19,902  
 17,988  
 3,702  
 1,371  
 22,637  
 9,440  
 10,711  
    195,559  
 (1,474) 
    194,085  

Less valuation allowances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Total deferred tax assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Deferred tax liabilities: 

   (320,619) 
Property and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 (72,456) 
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
   (433,548) 
Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 (7,417) 
Other  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
   (834,040) 
Total deferred tax liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     $ (652,841)  $  (639,955) 

   (334,430) 
    (65,844) 
   (434,045) 
    (10,400) 
   (844,719) 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
   
 
   
 
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
 
   
 
   
 
  
  
The Company has state tax credit carry forwards of approximately $13.5 million that will expire 

beginning in 2022 through 2026. 

The Company reversed the remaining valuation allowance for state tax credit carry forwards in the 

amount of $1.5 million, which was recorded as a reduction in income tax expense in 2016. Based upon expected 
future income, management believes that it is more likely than not that the results of operations will generate 
sufficient taxable income to realize the deferred tax assets. The 2015 decrease of $1.4 million and 2014 increase of 
$1.5 million were recorded as a reduction and an increase in income tax expense, respectively.   

The Company’s 2012 and earlier tax years are not open for further examination by the Internal Revenue 
Service (“IRS”). The IRS, at its discretion, may choose to examine the Company’s 2013 through 2015 fiscal year 
income tax filings. The Company has various state income tax examinations that are currently in progress. 
Generally, the Company’s 2012 and later tax years remain open for examination by the various state taxing 
authorities. 

As of February 3, 2017, accruals for uncertain tax benefits, interest expense related to income taxes and 

potential income tax penalties were $3.1 million, $0.8 million and $0.9 million, respectively, for a total of $4.8 
million. This total amount is reflected in noncurrent Other liabilities in the consolidated balance sheet. 

1
0
-
K

As of January 29, 2016, accruals for uncertain tax benefits, interest expense related to income taxes and 

potential income tax penalties were $7.0 million, $0.9 million and $0.8 million, respectively, for a total of $8.7 
million. This total amount is reflected in noncurrent Other liabilities in the consolidated balance sheet. 

The Company believes that it is reasonably possible that the reserve for uncertain tax positions may be 
reduced by approximately $2.2 million in the coming twelve months principally as a result of the expiration of 
applicable statutes of limitations. Also, as of February 3, 2017, approximately $3.1 million of the uncertain tax 
positions would impact the Company’s effective income tax rate if the Company were to recognize the tax benefit 
for these positions. 

The amounts associated with uncertain tax positions included in income tax expense consists of the 

following: 

(In thousands) 
Income tax expense (benefit) . . . . . . . . . . . . . . . . . . . . .    $  (3,795)  $  (2,379)  $  (9,497) 
    (1,445) 
Income tax related interest expense (benefit) . . . . . . . .   
 51  
Income tax related penalty expense (benefit) . . . . . . . .   

 (23) 
 373  

 (31) 
 50  

2016 

2014 

2015 

A reconciliation of the uncertain income tax positions from January 31, 2014 through February 3, 2017 is 

as follows: 

2016 

(In thousands) 
Beginning balance  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  6,964   $   9,343   $  19,583  
 198  
Increases—tax positions taken in the current year . . . .   
 62  
Increases—tax positions taken in prior years . . . . . . . .   
    (8,636) 
Decreases—tax positions taken in prior years  . . . . . . .   
    (1,121) 
Statute expirations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 (743) 
Settlements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Ending balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  3,117   $   6,964   $  9,343  

 214  
 17  
 (106) 
    (2,504) 
 —  

 41  
 52  
    (1,435) 
    (2,453) 
 (52) 

2015 

2014 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
     
  
  
  
  
  
  
  
  
  
  
  
 
 
5. Current and long-term obligations 

Current and long-term obligations consist of the following: 

(In thousands) 
Senior unsecured credit facilities 

      February 3,        January 29,    

2017 

2016 

Term Facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  425,000   $  425,000  
 251,000  
Revolving Facility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
4.125% Senior Notes due July 15, 2017 . . . . . . . . . . . . . . . . . .   
 500,000  
1.875% Senior Notes due April 15, 2018 (net of discount of 

 —  
 500,000  

$111 and $203)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 399,889  

 399,797  

3.250% Senior Notes due April 15, 2023 (net of discount of 

 898,448  

 898,225  

$1,552 and $1,775)  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
4.150% Senior Notes due November 1, 2025 (net of discount 
of $700 and $764) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Unsecured commercial paper notes . . . . . . . . . . . . . . . . . . . . . .   
Capital lease obligations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Tax increment financing due February 1, 2035 . . . . . . . . . . . .   
Debt issuance costs, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   

 499,236  
 —  
 4,806  
 10,590  
 (18,100) 
   2,970,554  
Less: current portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 (1,379) 
Long-term portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 2,710,576   $ 2,969,175  

 499,300  
 490,500  
 3,643  
 8,840  
 (14,094) 
   3,211,526  
    (500,950) 

K
-
0
1

At February 3, 2017, the Company’s senior unsecured credit facilities (the “2015 Facilities”) consisted of 

a $425.0 million senior unsecured term loan facility (the “2015 Term Facility”) and a $1.0 billion senior 
unsecured revolving credit facility (the “2015 Revolving Facility”) which provided for the issuance of letters of 
credit up to $175.0 million. The 2015 Facilities were scheduled to mature on October 20, 2020, but were replaced 
by an amended and restated credit facility on February 22, 2017 as described below.  

Borrowings under the 2015 Facilities bore interest at a rate equal to an applicable interest rate margin 

plus, at the Company’s option, either (a) LIBOR or (b) a base rate (which is usually equal to the prime rate). The 
applicable interest rate margin for borrowings as of February 3, 2017 was 1.10% for LIBOR borrowings and 
0.10% for base-rate borrowings. The Company was also required to pay a facility fee, payable on any used and 
unused commitment amounts of the 2015 Facilities, and customary fees on letters of credit issued under the 2015 
Revolving Facility.  As of February 3, 2017, the commitment fee rate was 0.15%. The applicable interest rate 
margins for borrowings, the facility fees and the letter of credit fees under the 2015 Facilities were subject to 
adjustment from time to time based on the Company’s long-term senior unsecured debt ratings. The weighted 
average all-in interest rate for borrowings under the 2015 Facilities was 1.9% as of February 3, 2017. 

The 2015 Facilities could be voluntarily prepaid in whole or in part at any time without penalty. There 

was no required principal amortization under the 2015 Facilities.  The 2015 Facilities contained a number of 
customary affirmative and negative covenants that, among other things, restricted, subject to certain exceptions, 
the Company’s and its subsidiaries’ ability to: incur additional liens; sell all or substantially all of the Company’s 
assets; consummate certain fundamental changes or change in the Company’s lines of business; and incur 
additional subsidiary indebtedness. The 2015 Facilities also contained financial covenants which required the 
maintenance of a minimum fixed charge coverage ratio and a maximum leverage ratio. As of February 3, 2017, 
the Company was in compliance with all such covenants.  The 2015 Facilities also contained customary events of 
default. 

As of February 3, 2017, under the 2015 Revolving Facility, the Company had borrowing availability of 

$986.2 million that, due to its intention to maintain borrowing availability under such facility related to the 
commercial paper program described below, could contribute incremental liquidity of $495.7 million. In addition, 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
   
 
   
 
  
  
  
  
  
  
  
  
 
 
 
 
  
  
 
 
  
  
 
 
  
 
 
 
 
the Company had outstanding letters of credit of $13.8 million which were issued under the 2015 Revolving 
Facility and $29.4 million which were issued pursuant to separate agreements. 

On February 22, 2017, the Company entered into an unsecured amended and restated credit agreement 

for a $175.0 million senior unsecured term loan facility and a $1.25 billion senior unsecured revolving credit 
facility that provides for the issuance of letters of credit up to $175.0 million. The amended and restated credit 
facilities replaced the 2015 Facilities, and have terms similar to the 2015 Facilities, but the revolving credit facility 
maturity date was extended to February 22, 2022. 

On August 1, 2016, the Company established a commercial paper program under which the Company 

may issue unsecured commercial paper notes (the “CP Notes”). Under this program, the Company may issue the 
CP Notes from time to time in an aggregate amount not to exceed $1.0 billion outstanding at any time. The CP 
Notes have maturities of up to 364 days from the date of issue and rank equal in right of payment with all of the 
Company’s other unsecured and unsubordinated indebtedness. The Company intends to maintain available 
commitments under the amended and restated revolving credit facilities in an amount at least equal to the amount 
of CP Notes outstanding at any time. As of February 3, 2017, the Company had outstanding CP notes of 
$490.5 million classified as long-term obligations on the consolidated balance sheet due to its intent and ability to 
refinance these obligations as long-term debt. The weighted average interest rate for borrowings under the 
commercial paper program was 1.0% as of February 3, 2017. 

1
0
-
K

On October 20, 2015, the Company issued $500.0 million aggregate principal amount of 4.150% senior 

notes due 2025 (the “2025 Senior Notes”), net of discount of $0.8 million, which are scheduled to mature on 
November 1, 2025. Interest on the 2025 Senior Notes is payable in cash on May 1 and November 1 of each year, 
commencing on May 1, 2016. The Company incurred $4.4 million of debt issuance costs associated with the 
issuance of the 2025 Senior Notes. The net proceeds from the sale of the 2025 Senior Notes were used, together 
with borrowings under the 2015 Facilities, to repay all of the outstanding borrowings under a previous credit 
agreement and for general corporate purposes. Collectively, the 2025 Senior Notes and the Company’s other 
Senior Notes due 2017, 2018 and 2023 as reflected in the table above comprise the “Senior Notes”, each of which 
were issued pursuant to an indenture as supplemented and amended by supplemental indentures relating to each 
series of Senior Notes (as so supplemented and amended, the “Senior Indenture”). 

The Company may redeem some or all of its Senior Notes at any time at redemption prices set forth in 

the Senior Indenture. Upon the occurrence of a change of control triggering event, which is defined in the Senior 
Indenture, each holder of the Senior Notes has the right to require the Company to repurchase some or all of such 
holder’s Senior Notes at a purchase price in cash equal to 101% of the principal amount thereof, plus accrued and 
unpaid interest, if any, to, but excluding, the repurchase date. 

The Senior Indenture contains covenants limiting, among other things, the ability of the Company and its 

subsidiaries to (subject to certain exceptions): consolidate, merge, sell or otherwise dispose of all or substantially 
all of the Company’s assets; and to incur or guarantee indebtedness secured by liens on any shares of voting stock 
of significant subsidiaries. 

The Senior Indenture also provides for events of default which, if any of them occurs, would permit or 
require the principal of and accrued interest on the Senior Notes to become or to be declared due and payable, as 
applicable. 

Scheduled debt maturities at February 3, 2017, including capital lease obligations, for the Company’s 

fiscal years listed below are as follows (in thousands): 2017 - $991,450; 2018 - $400,892; 2019 - $1,020; 2020 - 
$425,980; 2021 - $883; thereafter - $1,407,758. 

61 

 
 
 
 
 
 
 
 
6. Assets and liabilities measured at fair value 

The following table presents the Company’s assets and liabilities required to be measured at fair value as 

of February 3, 2017, aggregated by the level in the fair value hierarchy within which those measurements are 
classified. 

     Quoted Prices      
in Active 
Markets 
for Identical   
Assets and 
Liabilities 
(Level 1) 

Significant   
Other 

Significant   
  Observable   Unobservable  

Inputs 
(Level 2) 

Inputs 
(Level 3) 

Total Fair 
Value at 
February 3,   
2017 

(In thousands) 

Liabilities: 

K
-
0
1

Long-term obligations (a) . . . . . . . . . . . . . . . . . . . . . . . .    $  2,315,204   $  929,845   $ 
Deferred compensation (b) . . . . . . . . . . . . . . . . . . . . . . .   

 19,612  

 —  

 —   $  3,245,049  
 19,612  
 —  

(a) 

(b) 

Included in the consolidated balance sheet at book value as Current portion of long-term obligations of 
$500,950 and Long-term obligations of $2,710,576. 
Reflected at fair value in the consolidated balance sheet as a component of Accrued expenses and other 
current liabilities of $905 and a component of noncurrent Other liabilities of $18,707. 

The carrying amounts reflected in the consolidated balance sheets for cash, cash equivalents, short-term 
investments, receivables and payables approximate their respective fair values. The Company does not have any 
recurring fair value measurements using significant unobservable inputs (Level 3) as of February 3, 2017. 

7. Commitments and contingencies 

Leases 

As of February 3, 2017, the Company was committed under operating lease agreements for most of its 

retail stores. Many of the Company’s stores are subject to build-to-suit arrangements with landlords which 
typically carry a primary lease term of up to 15 years with multiple renewal options. The Company also has stores 
subject to shorter-term leases and many of these leases have renewal options. Certain of the Company’s leased 
stores have provisions for contingent rent based upon a specified percentage of defined sales volume. 

The land and buildings of the Company’s DCs in Missouri, Mississippi and California are subject to 
operating lease agreements and the leased Oklahoma DC is subject to a financing arrangement. Certain leases 
contain restrictive covenants, and as of February 3, 2017, the Company is not aware of any material violations of 
such covenants. 

The Company is accounting for the Oklahoma DC as a financing obligation as a result of, among other 

things, the lessor’s ability to put the property back to the Company under certain circumstances. The property and 
equipment, along with the related lease obligation associated with this transaction are recorded in the consolidated 
balance sheets. The Company is the owner of a secured promissory note (the “Ardmore Note”) which represents 
debt issued by the third party entity from which the Company leases the Oklahoma DC and therefore the 
Company holds the debt instrument pertaining to its lease financing obligation. Because a legal right of offset 
exists, the Company is accounting for the Ardmore Note as a reduction of its outstanding financing obligation in 
its consolidated balance sheets. 

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Future minimum payments as of February 3, 2017 for operating leases are as follows: 

(In thousands) 
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $  961,786  
 924,169  
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 870,751  
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 792,435  
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
 718,300  
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
Thereafter  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   
   3,856,187  
Total minimum payments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    $ 8,123,628  

Total future minimum payments for capital leases were $4.5 million, with a present value of $3.6 million, 

as of February 3, 2017. The gross amount of property and equipment recorded under capital leases and financing 
obligations at both February 3, 2017 and January 29, 2016, was $29.8 million. Accumulated depreciation on 
property and equipment under capital leases and financing obligations at February 3, 2017 and January 29, 2016, 
was $14.3 million and $12.4 million, respectively. 

Rent expense under all operating leases is as follows: 

1
0
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(In thousands) 
Minimum rentals (a) . . . . . . . . . . . . . . . . . . . . . . . . . .     $ 935,663   $ 849,115   $ 776,103  
 9,099  
Contingent rentals . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
  $ 942,411   $ 856,908   $ 785,202  

 6,748  

 7,793  

2015 

2014 

2016 

(a) 

Excludes amortization of leasehold interests of $0.3 million, $0.9 million and $5.8 million included in 
rent expense for the years ended February 3, 2017, January 29, 2016, and January 30, 2015, respectively. 

Legal proceedings 

From time to time, the Company is a party to various legal matters involving claims incidental to the 

conduct of its business, including actions by employees, consumers, suppliers, government agencies, or others.  
The Company has recorded accruals with respect to these matters, where appropriate, which are reflected in the 
Company’s consolidated financial statements. For some matters, a liability is not probable or the amount cannot 
be reasonably estimated and therefore an accrual has not been made. 

Except as described below, the Company believes, based upon information currently available, that such 

matters, both individually and in the aggregate, will be resolved without a material adverse effect on the 
Company’s consolidated financial statements as a whole. However, litigation and other legal matters involve an 
element of uncertainty. Future developments could cause these actions or claims to have a material adverse effect 
on the Company’s results of operations, cash flows, or financial position. In addition, certain of these matters, if 
decided adversely to the Company or settled by the Company, may result in liability material to the Company’s 
financial position or may negatively affect operating results if changes to the Company’s business operation are 
required. 

Employment Litigation 

The Company is defending a lawsuit filed by the Equal Employment Opportunity Commission (the 

“Commission”) in which the Commission alleges that the Company’s criminal background check policy has a 
disparate impact on “Black Applicants” in violation of Title VII and seeks to recover monetary damages and 
injunctive relief on behalf of a class of “Black Applicants.” The Company believes that its background check 
process is both lawful and necessary to a safe environment for its employees and customers and the protection of 
its assets.  The Company is vigorously defending this matter, which has been tendered to, and accepted by, the 
Company’s Employment Practices Liability Insurance carrier.  The Company has met its self-insured retention, 
and does not expect a material loss at this time. 

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1

The Company also is defending litigation in California (the “California Wage/Hour Litigation”) in which 

the plaintiffs allege that they and a putative statewide class of other “key carriers” were not provided with meal 
and rest periods and were provided inaccurate wage statements and termination pay in violation of California law, 
including California’s Private Attorney General Act (the “PAGA”). The plaintiffs in the California Wage/Hour 
Litigation seek to recover alleged unpaid wages, injunctive relief, consequential damages, pre-judgment interest, 
statutory penalties and attorneys’ fees and costs. 

The Company is vigorously defending the California Wage/Hour Litigation and believes that its policies 
and practices comply with California law and that these actions are not appropriate for class or similar treatment.  
At this time, however, it is not possible to predict whether any of the actions comprising the California 
Wage/Hour Litigation ultimately will be permitted to proceed as a class, and no assurances can be given that the 
Company will be successful in its defense of these actions on the merits or otherwise. Similarly, at this time the 
Company cannot estimate either the size of any potential class or the value of the claims asserted in these actions 
and consequently is unable to estimate any potential loss or range of loss in these matters.  If the Company is not 
successful in its defense efforts, the resolution of these actions could have a material adverse effect on the 
Company’s consolidated financial statements as a whole. 

The Company also is defending a lawsuit in which the plaintiff alleges that she and other similarly 

situated California Dollar General Market store managers were improperly classified as exempt employees and 
were not provided with meal and rest breaks and accurate and appropriate wage statements in violation of 
California law, including the PAGA.  The plaintiff in this matter seeks to recover unpaid wages, including 
overtime pay, civil and statutory penalties, interest, injunctive relief, restitution, and attorneys’ fees and costs.  The 
parties reached an agreement to settle this matter for an amount not material to the Company’s consolidated 
financial statements as a whole, and the settlement has received final approval by the Court.   

Consumer/Product Litigation 

 In December 2015 and February, March, May and June 2016, the Company was notified of several 

lawsuits in which the plaintiffs allege violation of state consumer protection laws relating to the labeling, 
marketing and sale of Dollar General private-label motor oil.  Each of the 22 lawsuits was filed in, or removed to, 
various federal district courts of the United States (collectively “the Motor Oil Lawsuits”).   

On June 2, 2016, the United States Judicial Panel on Multidistrict Litigation granted the Company’s 

motion to centralize the Motor Oil Lawsuits in a matter styled In re Dollar General Corp. Motor Oil Litigation, 
Case MDL No. 2709, before the United States District Court for the Western District of Missouri (“Motor Oil 
MDL”).  Subsequently, the plaintiffs in the Motor Oil MDL filed a consolidated amended complaint, in which 
they seek to certify two nationwide classes and 16 statewide sub-classes and for each putative class member some 
or all of the following relief: compensatory damages, injunctive relief, statutory damages, punitive damages and 
attorneys’ fees.  The Company’s motion to dismiss the allegations raised in the consolidated amended complaint 
remains pending. 

The Company believes that the labeling, marketing and sale of its private-label motor oil comply with 

applicable federal and state requirements and are not misleading.  The Company further believes that this matter is 
not appropriate for class or similar treatment.  The Company intends to vigorously defend this action; however, at 
this time, it is not possible to predict whether the Motor Oil MDL will be permitted to proceed as a class or the 
size of any putative class or classes.  Likewise, at this time, it is not possible to estimate the value of the claims 
asserted, and no assurances can be given that the Company will be successful in its defense of this action on the 
merits or otherwise.  For these reasons, the Company is unable to estimate the potential loss or range of loss in this 
matter; however if the Company is not successful in its defense efforts, the resolution of the Motor Oil MDL could 
have a material adverse effect on the Company’s consolidated financial statements as a whole. 

Shareholder Litigation 

The Company is defending litigation filed in January and February 2017 in which the plaintiffs, on behalf 
of themselves and a putative class of shareholders, allege that between March 10, 2016 and December 1, 2016, the 

64 

 
 
 
 
 
 
 
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Company violated federal securities laws by misrepresenting the impact to sales of changes to certain federal 
programs that provide supplemental nutritional assistance to individuals. (Iron Workers Local Union No. 405 
Annuity Fund v. Dollar General Corporation, et al., M.D. Tenn. Case No. 3:17-cv-00063; Julia Askins v. Dollar 
General Corporation, et al., M.D. Tenn., Case No. 3:17-cv-00276; Bruce Velan v. Dollar General Corporation, et 
al., M.D. Tenn., Case No. 3:17-cv-00275)(collectively “the Shareholder Litigation”).  Applications for lead 
plaintiff designation in the Shareholder Litigation must be filed on or before March 20, 2017, after which time the 
court is expected to designate a lead plaintiff and counsel for the putative class.  Until such designation, neither 
the plaintiffs nor the Company is expected to make additional substantive filings in this matter. 

The Company believes that the statements at issue in the Shareholder Litigation complied with federal 

securities laws and intends to vigorously defend this matter.  At this time, it is not possible to predict whether this 
matter will be permitted to proceed as a class or the size of any putative class.  Likewise, at this time, it is not 
possible to estimate the value of the claims asserted, and no assurances can be given that the Company will be 
successful in its defense of this action on the merits or otherwise.  For these reasons, the Company is unable to 
estimate the potential loss or range of loss in this matter; however if the Company is not successful in its defense 
efforts, the resolution of this matter could have a material adverse effect on the Company’s consolidated financial 
statements as a whole. 

Environmental Matter 

In February 2014, certain California District Attorneys’ Offices (“California DAs”), representing 
California’s county environmental authorities, informed the Company that they were investigating the Company’s 
hazardous waste handling and disposal practices in certain of its California stores and its California distribution 
center.  On September 22, 2016, the California DAs provided a settlement demand to the Company that included a 
proposed civil penalty and certain injunctive relief.  The Company continues to work with the California DAs 
towards a resolution of this matter and does not believe that any possible loss or the range of any possible loss that 
may be incurred in connection with this matter will be material to the Company’s financial condition or results of 
operations. Nonetheless, SEC regulations require disclosures of certain environmental matters when a 
governmental authority is a party to the proceeding unless the Company reasonably believes the proceeding will 
result in no monetary sanctions or in monetary sanctions, exclusive of interest and costs, of less than $100,000.  
As noted above, it now appears that this matter is likely to result in monetary sanctions, which the Company 
expects to exceed $100,000.  

8. Benefit plans 

The Dollar General Corporation 401(k) Savings and Retirement Plan, which became effective on 
January 1, 1998, is a safe harbor defined contribution plan and is subject to the Employee Retirement and Income 
Security Act (“ERISA”). 

A participant’s right to claim a distribution of his or her account balance is dependent on the plan, ERISA 
guidelines and Internal Revenue Service regulations. All active participants are fully vested in all contributions to 
the 401(k) plan. During 2016, 2015 and 2014, the Company expensed approximately $16.0 million, $15.0 million 
and $13.7 million, respectively, for matching contributions. 

The Company also has a nonqualified supplemental retirement plan (“SERP”) and compensation deferral 

plan (“CDP”), known as the Dollar General Corporation CDP/SERP Plan, for a select group of management and 
other key employees. The Company incurred compensation expense for these plans of approximately $0.7 million, 
$1.1 million and $0.8 million in 2016, 2015 and 2014, respectively. 

The CDP/SERP Plan assets are invested in accounts selected by the Company’s Compensation 

Committee or its delegate, and the associated deferred compensation liability is reflected in the consolidated 
balance sheets as further disclosed in Note 6. 

65 

 
 
 
 
 
 
 
 
 
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1

9. Share-based payments 

The Company accounts for share-based payments in accordance with applicable accounting standards, 
under which the fair value of each award is separately estimated and amortized into compensation expense over 
the service period. The fair value of the Company’s stock option grants are estimated on the grant date using the 
Black-Scholes-Merton valuation model. The application of this valuation model involves assumptions that are 
judgmental and highly sensitive in the determination of compensation expense. The fair value of the Company’s 
other share-based awards discussed below are estimated using the Company’s closing stock price on the grant 
date. Forfeitures are estimated at the time of valuation and reduce expense ratably over the vesting period. 

On July 6, 2007, the Company’s Board of Directors adopted the 2007 Stock Incentive Plan, which plan 
was subsequently amended and restated on several occasions (as so amended and restated, the “Plan”). The Plan 
allows the granting of stock options, stock appreciation rights, and other stock-based awards or dividend 
equivalent rights to key employees, directors, consultants or other persons having a service relationship with the 
Company, its subsidiaries and certain of its affiliates. The number of shares of Company common stock 
authorized for grant under the Plan is 31,142,858. As of February 3, 2017, 17,691,607 of such shares are available 
for future grants. 

Since May 2011, most of the share-based awards issued by the Company have been in the form of stock 

options, restricted stock, restricted stock units and performance share units. With limited exceptions, stock options 
and restricted stock units granted to employees generally vest ratably on an annual basis over four-year and three-
year periods, respectively.  Awards granted to board members generally vest over a one-year period. Performance 
share units generally vest ratably over a three-year period, provided that certain minimum performance criteria are 
met in the year of grant. With limited exceptions, the performance share unit and restricted stock unit awards are 
payable in shares of common stock on the vesting date. 

From July 2007 through May 2011, a significant majority of the Company’s share-based awards were a 

combination of stock options that vested solely upon the continued employment of the recipient (“MSA Time 
Options”) and options that vested upon the achievement of predetermined annual or cumulative financial-based 
targets (“MSA Performance Options”) (collectively, the “MSA Options”). MSA Options generally vested ratably 
on an annual basis over a period of approximately five years, with limited exceptions. The MSA Options have a 
contractual term of 10 years and an exercise price equal to the fair value of the underlying common stock on the 
date of grant. 

The weighted average for key assumptions used in determining the fair value of all stock options granted 
in the years ended February 3, 2017, January 29, 2016, and January 30, 2015, and a summary of the methodology 
applied to develop each assumption, are as follows: 

    February 3,      January 29,       January 30,  
2016 

2015 

2017 

Expected dividend yield . . . . . . . . . . . . . . . . . . . . .     
Expected stock price volatility . . . . . . . . . . . . . . . .     
Weighted average risk-free interest rate . . . . . . . .     
Expected term of options (years) . . . . . . . . . . . . . .     

 1.3 %   
 25.4 %   
 1.6 %   
 6.3  

 1.2 %  
 25.3 %  
 1.8 %  
 6.4  

 0 % 
 25.6 % 
 1.9 % 
 6.3  

Expected dividend yield - This is an estimate of the expected dividend yield on the Company’s stock. An 

increase in the dividend yield will decrease compensation expense. 

Expected stock price volatility - This is a measure of the amount by which the price of the Company’s 

common stock has fluctuated or is expected to fluctuate. An increase in the expected volatility will increase 
compensation expense. 

Weighted average risk-free interest rate - This is the U.S. Treasury rate for the week of the grant having a 

term approximating the expected life of the option. An increase in the risk-free interest rate will increase 
compensation expense. 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Expected term of options - This is the period of time over which the options granted are expected to 

remain outstanding. The Company has estimated the expected term as the mid-point between the vesting date and 
the contractual term of the option. An increase in the expected term will increase compensation expense. 

A summary of the Company’s stock option activity, exclusive of MSA Options, during the year ended 

February 3, 2017 is as follows: 

Options 
Issued 

     Average      Remaining 
  Exercise   Contractual   
  Term in Years  

Intrinsic    
Value 

(Intrinsic value amounts reflected in thousands)   
Balance, January 29, 2016 . . . . . . . . . . . .      2,429,965   $ 61.19  
   84.73  
Granted  . . . . . . . . . . . . . . . . . . . . . . . . . . .    
   51.64  
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . .    
Canceled  . . . . . . . . . . . . . . . . . . . . . . . . . .    
   75.69  
Balance, February 3, 2017 . . . . . . . . . . . .      2,698,658   $ 70.64   
 675,234   $ 54.40   
Exercisable at February 3, 2017  . . . . . . .    

 996,984  
 (524,129)  
 (204,162)  

Price 

 7.9   $ 18,842  
 6.4   $ 12,849  

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The weighted average grant date fair value per share of non-MSA options granted was $20.06, $18.48, 
and $17.26 during 2016, 2015 and 2014, respectively. The intrinsic value of non-MSA options exercised during 
2016, 2015, and 2014 was $17.3 million, $20.8 million and $2.5 million, respectively. 

The number of performance share unit awards earned is based upon the Company’s annual financial 

performance in the year of grant as specified in the award agreement. A summary of performance share unit award 
activity during the year ended February 3, 2017 is as follows:  

(Intrinsic value amounts reflected in thousands) 
Balance, January 29, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      144,097  
Granted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      121,246  
Converted to common stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      (69,393)  
Canceled  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      (21,567)  
Balance, February 3, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      174,383   $ 12,754  

     Units 
Issued 

     Intrinsic    
Value 

The weighted average grant date fair value per share of performance share units granted was $84.67, 

$74.72 and $57.91 during 2016, 2015, and 2014, respectively. 

A summary of restricted stock unit award activity during the year ended February 3, 2017 is as follows: 

      Units 
Issued 
(Intrinsic value amounts reflected in thousands) 
 640,910  
Balance, January 29, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
Granted  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 282,828  
Converted to common stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .      (340,916) 
 (80,861) 
Canceled  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    
 501,961   $ 36,713  
Balance, February 3, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    

     Intrinsic    
Value 

The weighted average grant date fair value per share of restricted stock units granted was $84.56, $74.67, 

and $57.87 during 2016, 2015 and 2014, respectively. 

At February 3, 2017, 90,467 MSA Time Options were outstanding, all of which were exercisable, with 

an average exercise price of $19.06, an average remaining contractual term of 2.7 years, and an aggregate intrinsic 
value of $4.9 million. The intrinsic value of MSA Time Options exercised during 2016, 2015, and 2014 was 
$5.3 million, $6.6 million and $6.8 million, respectively. 

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At February 3, 2017, 66,290 MSA Performance Options were outstanding, all of which were exercisable, 

with an average exercise price of $19.15, an average remaining contractual term of 2.7 years, and an aggregate 
intrinsic value of $3.6 million. The intrinsic value of MSA Performance Options exercised during 2016, 2015 and 
2014 was $5.5 million, $4.9 million and $4.9 million, respectively. 

At February 3, 2017, the total unrecognized compensation cost related to unvested stock-based awards 

was $53.7 million with an expected weighted average expense recognition period of 1.6 years. 

The fair value method of accounting for share-based awards resulted in share-based compensation 

expense (a component of SG&A expenses) and a corresponding reduction in income before and net of income 
taxes as follows: 

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(In thousands) 
Year ended February 3, 2017  

Stock 
     Options 

  Performance   Restricted   Restricted  
     Share Units     Stock Units     

Stock 

Total 

Pre-tax . . . . . . . . . . . . . . . .    $  12,008   $ 
Net of tax . . . . . . . . . . . . .    $  7,325   $ 

 7,258   $  17,701   $ 
 4,427   $  10,798   $ 

 —   $  36,967  
 —   $  22,550  

Year ended January 29, 2016  

Pre-tax . . . . . . . . . . . . . . . .    $  11,113   $ 
Net of tax . . . . . . . . . . . . .    $  6,779   $ 

 4,856   $  22,578   $ 
 2,962   $  13,772   $ 

 —   $  38,547  
 —   $  23,513  

Year ended January 30, 2015  

Pre-tax . . . . . . . . . . . . . . . .    $  8,533   $ 
Net of tax . . . . . . . . . . . . .    $  5,206   $ 

 5,461   $  15,968   $   7,376   $  37,338  
 3,332   $   9,742   $   4,500   $  22,780  

10. Segment reporting 

The Company manages its business on the basis of one reportable operating segment. See Note 1 for a 

brief description of the Company’s business. As of February 3, 2017, all of the Company’s operations were 
located within the United States with the exception of certain subsidiaries in Hong Kong and China and a liaison 
office in India, which collectively are not material with regard to assets, results of operations or otherwise, to the 
consolidated financial statements. The following net sales data is presented in accordance with accounting 
standards related to disclosures about segments of an enterprise. 

(in thousands) 
Classes of similar products: 

2016 

2015 

2014 

Consumables  . . . . . . . . . . . . . . . . . . . . .     $ 16,798,881   $ 15,457,611   $  14,321,080  
 2,344,993  
Seasonal . . . . . . . . . . . . . . . . . . . . . . . . .    
 1,205,373  
Home products . . . . . . . . . . . . . . . . . . . .    
 1,038,142  
Apparel . . . . . . . . . . . . . . . . . . . . . . . . . .    
Net sales . . . . . . . . . . . . . . . . . . . . . . . .     $ 21,986,598   $ 20,368,562   $  18,909,588  

    2,674,319  
    1,373,397  
    1,140,001  

    2,522,701  
    1,289,423  
    1,098,827  

11. Common stock transactions 

On August 29, 2012, the Company’s Board of Directors authorized a common stock repurchase program, 

which the Board has since increased on several occasions. Most recently, on August 24, 2016, the Company’s 
Board of Directors authorized a $1.0 billion increase to the existing common stock repurchase program. As of 
February 3, 2017, a cumulative total of $5.0 billion had been authorized under the program since its inception and 
approximately $933.3 million remained available for repurchase. The repurchase authorization has no expiration 
date and allows repurchases from time to time in the open market or in privately negotiated transactions. The 
timing and number of shares purchased depends on a variety of factors, such as price, market conditions, 
compliance with the covenants and restrictions under the Company’s debt agreements and other factors. 
Repurchases under the program may be funded from available cash or borrowings including under the Company’s 
amended and restated credit facilities and issuance of CP Notes discussed in further detail in Note 5.  

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During the years ended February 3, 2017, January 29, 2016, and January 30, 2015, the Company 
repurchased approximately 12.4 million shares of its common stock at a total cost of $1.0 billion, approximately 
17.6 million shares of its common stock at a total cost of $1.3 billion and approximately 14.1 million shares of its 
common stock at a total cost of $0.8 billion, respectively, pursuant to its common stock repurchase programs. 

The Company paid quarterly cash dividends of $0.25 per share during each of the four quarters of 2016. 

On March 15, 2017, the Company’s Board of Directors approved a quarterly cash dividend of $0.26 per share, 
which is payable on April 25, 2017 to shareholders of record as of April 11, 2017. The amount and declaration of 
future cash dividends is subject to the discretion of the Company’s Board of Directors and will depend upon, 
among other things, the Company’s results of operations, cash requirements, financial condition, contractual 
restrictions and other factors that the Board may deem relevant in its sole discretion. 

12. Quarterly financial data (unaudited) 

The following is selected unaudited quarterly financial data for the fiscal years ended February 3, 2017 

and January 29, 2016. Each quarterly period listed below was a 13-week accounting period, with the exception of 
the fourth quarter of 2016, which was a 14-week accounting period. The sum of the four quarters for any given 
year may not equal annual totals due to rounding. 

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First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

(In thousands) 
2016: 
Net sales  . . . . . . . . . . . . . . . . . .     $ 5,265,432   $ 5,391,891   $ 5,320,029   $ 6,009,246  
   1,900,747  
Gross profit . . . . . . . . . . . . . . . .    
 680,618  
Operating profit . . . . . . . . . . . . .    
 414,176  
Net income  . . . . . . . . . . . . . . . .    
 1.50  
Basic earnings per share . . . . . .    
 1.49  
Diluted earnings per share . . . .    

   1,587,510  
 392,991  
 235,315  
 0.84  
 0.84  

   1,681,767  
 509,097  
 306,518  
 1.08  
 1.08  

   1,612,614  
 480,743  
 295,124  
 1.03  
 1.03  

First 
Quarter 

Second 
Quarter 

Third 
Quarter 

Fourth 
Quarter 

(In thousands) 
2015: 
Net sales  . . . . . . . . . . . . . . . . . .     $ 4,918,672   $ 5,095,904   $ 5,067,048   $ 5,286,938  
   1,682,269  
Gross profit . . . . . . . . . . . . . . . .    
 612,429  
Operating profit . . . . . . . . . . . . .    
 376,175  
Net income  . . . . . . . . . . . . . . . .    
 1.30  
Basic earnings per share . . . . . .    
 1.30  
Diluted earnings per share . . . .    

   1,536,962  
 423,859  
 253,321  
 0.87  
 0.86  

   1,588,155  
 475,812  
 282,349  
 0.95  
 0.95  

   1,498,705  
 428,194  
 253,235  
 0.84  
 0.84  

In 2016, the Company acquired 42 former Walmart Express locations and closed 40 of its own locations 

as part of relocating stores to the purchased locations. As a result, the Company incurred expenses, primarily 
related to lease termination costs, of $11.0 million ($6.7 million net of tax, or $0.02 per diluted share), which was 
recognized in Selling, general, and administrative expense in the third quarter of 2016. 

In the fourth quarter of 2016, the Company sold or assigned the leases for 12 of its own locations which 
were closed as part of the relocation process to the Walmart Express locations. As a result, the Company incurred 
a reduction of expenses of $4.5 million ($2.8 million net of tax, or $0.01 per diluted share), which was recognized 
in Selling, general, and administrative expense. 

In the third quarter of 2015, the Company implemented a restructuring of its corporate support functions. 
As a result, the Company incurred expenses, primarily related to severance-related benefits, of $6.1 million ($3.7 
million net of tax, or $0.01 per diluted share), which was recognized in Selling, general, and administrative 
expense. 

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ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 

FINANCIAL DISCLOSURE 

Not applicable. 

ITEM 9A.  CONTROLS AND PROCEDURES 

(a)  Disclosure Controls and Procedures.  Under the supervision and with the participation of our 
management, including our principal executive officer and principal financial officer, we conducted an evaluation 
of our disclosure controls and procedures, as such term is defined under Rule 13a-15(e) or 15d-15(e) promulgated 
under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Based on this evaluation, our 
principal executive officer and our principal financial officer concluded that our disclosure controls and 
procedures were effective as of the end of the period covered by this report. 

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(b)  Management’s Annual Report on Internal Control Over Financial Reporting.  Our management 

prepared and is responsible for the consolidated financial statements and all related financial information 
contained in this report. This responsibility includes establishing and maintaining adequate internal control over 
financial reporting as defined in Rule 13a-15(f) or 15d-15(f) under the Exchange Act. Our internal control over 
financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and 
the preparation of financial statements for external purposes in accordance with United States generally accepted 
accounting principles. 

To comply with the requirements of Section 404 of the Sarbanes-Oxley Act of 2002, management 

designed and implemented a structured and comprehensive assessment process to evaluate the effectiveness of its 
internal control over financial reporting. Such assessment was based on criteria established in Internal Control—
Integrated Framework (2013 Framework) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission. Because of its inherent limitations, a system of internal control over financial reporting can provide 
only reasonable assurance and may not prevent or detect misstatements. Management regularly monitors our 
internal control over financial reporting, and actions are taken to correct any deficiencies as they are identified. 
Based on its assessment, management has concluded that our internal control over financial reporting is effective 
as of February 3, 2017. 

Ernst & Young LLP, the independent registered public accounting firm that audited our consolidated 

financial statements, has issued an attestation report on our internal control over financial reporting. Such 
attestation report is contained below. 

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(c)  Attestation Report of Independent Registered Public Accounting Firm. 

Report of Independent Registered Public Accounting Firm 

The Board of Directors and Shareholders of 
Dollar General Corporation 

We have audited Dollar General Corporation and subsidiaries’ internal control over financial reporting as 

of February 3, 2017, based on criteria established in Internal Control—Integrated Framework issued by the 
Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). 
Dollar General Corporation and subsidiaries’ management is responsible for maintaining effective internal control 
over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting 
included in the accompanying Management’s Annual Report on Internal Control Over Financial Reporting. Our 
responsibility is to express an opinion on the company’s internal control over financial reporting based on our 
audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance 
about whether effective internal control over financial reporting was maintained in all material respects. Our audit 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material 
weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the 
assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe 
that our audit provides a reasonable basis for our opinion. 

A company’s internal control over financial reporting is a process designed to provide reasonable 

assurance regarding the reliability of financial reporting and the preparation of financial statements for external 
purposes in accordance with generally accepted accounting principles. A company’s internal control over financial 
reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable 
detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide 
reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are 
being made only in accordance with authorizations of management and directors of the company; and (3) provide 
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of 
the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect 
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that 
controls may become inadequate because of changes in conditions, or that the degree of compliance with the 
policies or procedures may deteriorate. 

In our opinion, Dollar General Corporation and subsidiaries maintained, in all material respects, effective 

internal control over financial reporting as of February 3, 2017, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight 

Board (United States), the consolidated balance sheets of Dollar General Corporation and subsidiaries as of 
February 3, 2017 and January 29, 2016, and the related consolidated statements of income, comprehensive 
income, shareholders’ equity, and cash flows for each of the three years in the period ended February 3, 2017, of 
Dollar General Corporation and subsidiaries and our report dated March 24, 2017, expressed an unqualified 
opinion thereon. 

Nashville, Tennessee 
March 24, 2017 

/s/ Ernst & Young LLP 

71 

 
 
 
 
 
 
 
 
 
 
 
 
(d)  Changes in Internal Control Over Financial Reporting.  There have been no changes during the 

quarter ended February 3, 2017 in our internal control over financial reporting (as defined in Exchange Act 
Rule 13a-15(f) or Rule 15d-15(f)) that have materially affected, or are reasonably likely to materially affect, our 
internal control over financial reporting. 

ITEM 9B.  OTHER INFORMATION 

On December 13, 2016, Mr. James W. Thorpe, Executive Vice President and Chief Merchandising 

Officer, advised the Company of his intention to resign, which will be effective April 15, 2017. 

On March 22, 2017, the Company’s Compensation Committee (the “Committee”) awarded 161,512 
non-qualified stock options (“Options”) and 40,290 performance share units (“PSUs”) to Mr. Vasos, 37,686 
Options and 9,401 PSUs to Messrs. Garratt, Owen and Thorpe, and 39,032 Options and 9,737 PSUs to Ms. Taylor 
on the terms and subject to the conditions set forth in the form of Option award agreement and form of PSU award 
agreement attached hereto as Exhibit 10.7 and Exhibit 10.13, respectively (collectively, the “Form Award 
Agreements”), and subject to the terms and conditions of the previously filed Dollar General Corporation 
Amended and Restated 2007 Stock Incentive Plan.  

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The Options, which were granted on terms substantially similar to the prior year, have a term of ten years 
and, subject to earlier forfeiture or accelerated vesting under certain circumstances described in the form of Option 
award agreement, generally will vest in four equal annual installments beginning on April 1, 2018. 

The PSUs represent a target number of units that can be earned if certain performance measures are 

achieved during the applicable performance periods and if certain additional vesting requirements are met. Fifty 
percent of the target number of PSUs are subject to an adjusted EBITDA performance measure with a 
performance period of the Company’s fiscal year 2017.  The other fifty percent of the target number of PSUs are 
divided into three equal parts, each subject to a different adjusted ROIC performance measure with a different 
performance period: (i) adjusted ROIC for the Company’s fiscal year 2017, (ii) the average of adjusted ROIC for 
the Company’s fiscal years 2017 and 2018, and (iii) the average of adjusted ROIC for the Company’s fiscal years 
2017, 2018 and 2019.  All performance measures were established by the Committee on the grant date. The 
number of PSUs earned will vary between 0% and 300% of the target amount based on actual performance 
compared to target performance on a graduated scale, with performance at the target level resulting in 100% of the 
target number of PSUs being earned. At the conclusion of each applicable performance period, the Committee will 
determine the level of achievement of each performance goal measure and the corresponding number of PSUs 
earned by each grantee. Subject to certain pro-rata vesting conditions, one-third of the PSUs earned by each 
grantee for adjusted EBITDA performance will vest in equal installments on April 1, 2018, April 1, 2019 and 
April 1, 2020, in each case subject to the grantee’s continued employment with the Company and certain 
accelerated vesting provisions described in the form of PSU award agreement.  Subject to certain pro-rata vesting 
conditions, the PSUs earned by each grantee for adjusted ROIC performance during the first performance period 
will vest on April 1, 2018, the PSUs earned by each grantee for adjusted ROIC performance during the second 
performance period will vest on April 1, 2019 and the PSUs earned by each grantee for adjusted ROIC 
performance during the third performance period will vest on April 1, 2020, in each case subject to the grantee’s 
continued employment with the Company and certain accelerated vesting provisions described in the form of PSU 
award agreement.  

The foregoing descriptions of all Options and PSU awards and the forms of award agreements are 
summaries only, do not purport to be complete, and are qualified in their entirety by reference to the filed forms of 
award agreement attached hereto as Exhibits 10.7 and 10.13. 

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PART III 

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

(a)  Information Regarding Directors and Executive Officers.  The information required by this Item 10 
regarding our directors and director nominees is contained under the captions “Who are the nominees this year,” 
“What are the backgrounds of this year’s nominees,” “Are there any familial relationships between any of the 
nominees,” “How are directors identified and nominated,” “How are nominees evaluated; what are the minimum 
qualifications,” and “What particular experience, qualifications, attributes or skills led the Board of Directors to 
conclude that each nominee should serve as a director of Dollar General,” all under the heading “Proposal 1: 
Election of Directors” in our definitive Proxy Statement to be filed for our Annual Meeting of Shareholders to be 
held on May 31, 2017 (the “2017 Proxy Statement”), which information under such captions is incorporated 
herein by reference. Information required by this Item 10 regarding our executive officers is contained in Part I of 
this Form 10-K under the caption “Executive Officers of the Registrant,” which information under such caption is 
incorporated herein by reference. 

(b)  Compliance with Section 16(a) of the Exchange Act.  Information required by this Item 10 regarding 

compliance with Section 16(a) of the Exchange Act is contained under the caption “Section 16(a) Beneficial 
Ownership Reporting Compliance” in the 2017 Proxy Statement, which information under such caption is 
incorporated herein by reference. 

(c)  Code of Business Conduct and Ethics.  We have adopted a Code of Business Conduct and Ethics that 

applies to all of our employees, officers and Board members. This Code is posted on the Investor Information 
section of our Internet website at www.dollargeneral.com. If we choose to no longer post such Code, we will 
provide a free copy to any person upon written request to Dollar General Corporation, c/o Investor Relations 
Department, 100 Mission Ridge, Goodlettsville, TN 37072. We intend to provide any required disclosure of an 
amendment to or waiver from such Code that applies to our principal executive officer, principal financial officer, 
principal accounting officer or controller, or persons performing similar functions, on our Internet website located 
at www.dollargeneral.com promptly following the amendment or waiver. We may elect to disclose any such 
amendment or waiver in a report on Form 8-K filed with the SEC either in addition to or in lieu of the website 
disclosure. The information contained on or connected to our Internet website is not incorporated by reference into 
this Form 10-K and should not be considered part of this or any other report that we file with or furnish to the 
SEC. 

(d)  Procedures for Shareholders to Recommend Director Nominees.  There have been no material 
changes to the procedures by which security holders may recommend nominees to the registrant’s Board of 
Directors. 

(e)  Audit Committee Information.  Information required by this Item 10 regarding our audit committee 

and our audit committee financial experts is contained under the captions “Corporate Governance—Does the 
Board of Directors have standing Audit, Compensation and Nominating Committees” and “—Does Dollar 
General have an audit committee financial expert serving on its Audit Committee” in the 2017 Proxy Statement, 
which information under such captions is incorporated herein by reference. 

ITEM 11.  EXECUTIVE COMPENSATION 

The information required by this Item 11 regarding director and executive officer compensation, the 

Compensation Committee Report, the risks arising from our compensation policies and practices for employees, 
and compensation committee interlocks and insider participation is contained under the captions “Director 
Compensation” and “Executive Compensation” in the 2017 Proxy Statement, which information under such 
captions is incorporated herein by reference. 

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ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT 

AND RELATED STOCKHOLDER MATTERS 

(a)  Equity Compensation Plan Information.  The information required by this Item 12 regarding 

securities authorized for issuance under our compensation plans (including individual compensation 
arrangements) as of February 3, 2017 is contained under the caption “Proposal 2: Vote Regarding the Amended 
and Restated 2007 Stock Incentive Plan—Equity Compensation Plan Table” in the 2017 Proxy Statement, which 
information under such caption is incorporated herein by reference. 

(b)  Other Information.  The information required by this Item 12 regarding security ownership of certain 

beneficial owners and our management is contained under the caption “Security Ownership” in the 2017 Proxy 
Statement, which information under such caption is incorporated herein by reference. 

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ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 

INDEPENDENCE 

The information required by this Item 13 regarding certain relationships and related transactions is 

contained under the caption “Transactions with Management and Others” in the 2017 Proxy Statement, which 
information under such caption is incorporated herein by reference. 

The information required by this Item 13 regarding director independence is contained under the caption 

“Director Independence” in the 2017 Proxy Statement, which information under such caption is incorporated 
herein by reference. 

ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES 

The information required by this Item 14 regarding fees we paid to our principal accountant and the 

pre-approval policies and procedures established by the Audit Committee of our Board of Directors is contained 
under the caption “Fees Paid to Auditors” in the 2017 Proxy Statement, which information under such caption is 
incorporated herein by reference. 

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ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES 

PART IV 

(a)  Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    42
Consolidated Balance Sheets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    43
Consolidated Statements of Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    44
Consolidated Statements of Comprehensive Income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    45
Consolidated Statements of Shareholders’ Equity  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    46
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    47
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    48

(b)  All schedules for which provision is made in the applicable accounting regulations of the SEC are not 

required under the related instructions, are inapplicable or the information is included in the 
Consolidated Financial Statements and, therefore, have been omitted. 

(c)  Exhibits:  See Exhibit Index immediately following the signature pages hereto, which Exhibit Index is 

incorporated by reference as if fully set forth herein. 

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ITEM 16.  FORM 10-K SUMMARY 

None 

75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SIGNATURES 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant 

has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

DOLLAR GENERAL CORPORATION 

Date: March 24, 2017 

By: 

/s/ Todd J. Vasos 
Todd J. Vasos, 
Chief Executive Officer 

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We, the undersigned directors and officers of the registrant, hereby severally constitute Todd J. Vasos, 
John W. Garratt II and Anita C. Elliott, and each of them singly, our true and lawful attorneys with full power to 
them and each of them to sign for us, and in our names in the capacities indicated below, any and all amendments 
to this Annual Report on Form 10-K filed with the Securities and Exchange Commission. 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below 

by the following persons on behalf of the registrant and in the capacities and on the dates indicated. 

Name 

Title 

/s/ Todd J. Vasos 
TODD J. VASOS 

  Chief Executive Officer & Director  

(Principal Executive Officer) 

/s/ John W. Garratt 
JOHN W. GARRATT 

  Executive Vice President & Chief Financial    
  Officer (Principal Financial Officer) 

/s/ Anita C. Elliott 
ANITA C. ELLIOTT 

  Senior Vice President & Chief Accounting  
  Officer (Principal Accounting Officer) 

/s/ Warren F. Bryant 
WARREN F. BRYANT 

  Director 

/s/ Michael M. Calbert 
MICHAEL M. CALBERT 

  Director 

/s/ Sandra B. Cochran 
SANDRA B. COCHRAN 

  Director 

/s/ Patricia D. Fili-Krushel 
PATRICIA D. FILI-KRUSHEL 

  Director 

/s/ Paula A. Price 
PAULA A. PRICE 

  Director 

/s/ William C. Rhodes, III 
WILLIAM C. RHODES, III   

  Director 

/s/ David B. Rickard 
DAVID B. RICKARD 

  Director 

76 

Date 

March 24, 2017 

March 24, 2017 

March 24, 2017 

March 24, 2017 

March 24, 2017 

March 24, 2017 

March 24, 2017 

March 24, 2017 

March 24, 2017 

March 24, 2017 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT INDEX 

3.1  Amended and Restated Charter of Dollar General Corporation (complete copy as amended for SEC 
filing purposes only) (incorporated by reference to Exhibit 3.1 to Dollar General Corporation’s 
Quarterly Report on Form 10-Q for the quarter ended May 3, 2013, filed with the SEC on June 4, 
2013 (file no. 001-11421)) 

3.2  Bylaws of Dollar General Corporation (as amended and restated on March 23, 2017)  

4.1  Form of Stock Certificate for Common Stock (incorporated by reference to Exhibit 4.1 to Dollar 

General Corporation’s Registration Statement on Form S-1 (file no. 333-161464)) 

4.2  Form of 4.125% Senior Notes due 2017 (included in Exhibit 4.7) 

4.3  Form of 1.875% Senior Notes due 2018 (included in Exhibit 4.8) 

4.4  Form of 3.250% Senior Notes due 2023 (included in Exhibit 4.9) 

4.5  Form of 4.150% Senior Notes due 2025 (included in Exhibit 4.10) 

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4.6  Indenture, dated as of July 12, 2012, between Dollar General Corporation, as issuer, and U.S. Bank 

National Association, as trustee (incorporated by reference to Exhibit 4.1 to Dollar General 
Corporation’s Current Report on Form 8-K dated July 12, 2012, filed with the SEC on July 17, 2012 
(file no. 001-11421)) 

4.7  First Supplemental Indenture, dated as of July 12, 2012, among Dollar General Corporation, as issuer, 
the subsidiary guarantors named therein, and U.S. Bank National Association, as trustee (incorporated 
by reference to Exhibit 4.2 to Dollar General Corporation’s Current Report on Form 8-K dated 
July 12, 2012, filed with the SEC on July 17, 2012 (file no. 001-11421)) 

4.8  Third Supplemental Indenture, dated as of April 11, 2013, between Dollar General Corporation, as 
issuer, and U.S. Bank National Association, as trustee (incorporated by reference to Exhibit 4.1 to 
Dollar General Corporation’s Current Report on Form 8-K dated April 8, 2013 and filed with the SEC 
on April 11, 2013 (file no. 001-11421)) 

4.9  Fourth Supplemental Indenture, dated as of April 11, 2013, between Dollar General Corporation, as 

issuer, and U.S. Bank National Association, as trustee (incorporated by reference to Exhibit 4.2 to 
Dollar General Corporation’s Current Report on Form 8-K dated April 8, 2013 and filed with the SEC 
on April 11, 2013 (file no. 001-11421)) 

4.10  Fifth Supplemental Indenture, dated as of October 20, 2015, between Dollar General Corporation, as 

issuer, and U.S. Bank National Association, as trustee (incorporated by reference to Exhibit 4.1 to 
Dollar General Corporation’s Current Report on Form 8-K dated October 15, 2015, filed with the SEC 
on October 20, 2015 (file no. 001-11421)) 

4.11  Amended and Restated Credit Agreement, dated as of February 22, 2017, among Dollar General 
Corporation, as borrower, Citibank, N.A., as administrative agent, and the other credit parties and 
lenders party thereto (incorporated by reference to Exhibit 4.1 to Dollar General Corporation’s Current 
Report on Form 8-K dated February 22, 2017, filed with the SEC on February 22, 2017 (file 
no. 001-11421)) 

10.1  Amended and Restated 2007 Stock Incentive Plan for Key Employees of Dollar General Corporation 
and its Affiliates (effective June 1, 2012) (incorporated by reference to Appendix A to Dollar General 
Corporation’s Definitive Proxy Statement filed with the SEC on April 5, 2012 (file no. 001-11421))* 

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10.2  Dollar General Amended and Restated 2007 Stock Incentive Plan (adopted November 30, 2016) 

(incorporated by reference to Exhibit 10.2 to Dollar General Corporation’s Quarterly Report on Form 
10-Q for the fiscal quarter ended October 28, 2016, filed with the SEC on December 1, 2016 (file no. 
001-11421))* 

10.3  Form of Stock Option Award Agreement (approved May 24, 2011) for awards made prior to 

December 2014 to certain newly hired and promoted employees of Dollar General Corporation 
pursuant to the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to 
Exhibit 10.2 to Dollar General Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter 
ended April 29, 2011, filed with the SEC on June 1, 2011 (file no. 001-11421))* 

10.4  Form of Stock Option Award Agreement (approved March 20, 2012) for annual awards beginning 

March 20, 2012 and prior to March 2015 to certain employees of Dollar General Corporation pursuant 
to the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to Exhibit 10.1 to 
Dollar General Corporation’s Current Report on Form 8-K dated March 20, 2012, filed with the SEC 
on March 26, 2012 (file no. 001-11421))* 

10.5  Form of Stock Option Award Agreement (approved August 26, 2014) for annual awards beginning 

March 2015 and prior to March 2016 to certain employees of Dollar General Corporation pursuant to 
the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to Exhibit 10.2 to 
Dollar General Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 
2014, filed with the SEC on December 4, 2014 (file no. 001-11421))* 

10.6  Form of Stock Option Award Agreement (approved March 16, 2016) for awards beginning March 
2016 and prior to March 2017 to certain employees of Dollar General Corporation pursuant to the 
Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to Exhibit 10.5 to Dollar 
General Corporation’s Annual Report on Form 10-K for the fiscal year ended January 29, 2016, filed 
with the SEC on March 22, 2016 (file no. 001-11421))* 

10.7  Form of Stock Option Award Agreement (approved March 22, 2017) for awards beginning March 

2017 to certain employees of Dollar General Corporation pursuant to the Dollar General Corporation 
Amended and Restated 2007 Stock Incentive Plan* 

10.8  Form of Stock Option Award Agreement (approved August 26, 2014) for awards beginning December 

2014 and prior to May 2016 to certain newly hired and promoted employees of Dollar General 
Corporation pursuant to the Amended and Restated 2007 Stock Incentive Plan (incorporated by 
reference to Exhibit 10.3 to Dollar General Corporation’s Quarterly Report on Form 10-Q for the 
fiscal quarter ended October 31, 2014, filed with the SEC on December 4, 2014 (file no. 001-11421))* 

10.9  Form of Stock Option Award Agreement (approved May 24, 2016) for awards beginning May 2016 

and prior to March 2017 to certain newly hired and promoted employees of Dollar General 
Corporation pursuant to the Amended and Restated 2007 Stock Incentive Plan (incorporated by 
reference to Exhibit 10.3 to Dollar General Corporation’s Quarterly Report on Form 10-Q for the 
fiscal quarter ended April 29, 2016, filed with the SEC on May 26, 2016 (file no. 001-11421))* 

10.10  Form of Stock Option Award Agreement (approved March 22, 2017) for awards beginning March 

2017 to certain newly hired and promoted employees of Dollar General Corporation pursuant to the 
Dollar General Corporation Amended and Restated 2007 Stock Incentive Plan* 

10.11  Form of Performance Share Unit Award Agreement (approved August 26, 2014) for annual awards 
beginning March 2015 and prior to March 2016 to certain employees of Dollar General Corporation 
pursuant to the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to 
Exhibit 10.4 to Dollar General Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter 
ended October 31, 2014, filed with the SEC on December 4, 2014 (file no. 001-11421))* 

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10.12  Form of Performance Share Unit Award Agreement (approved March 16, 2016) for awards beginning 
March 2016 and prior to March 2017 to certain employees of Dollar General Corporation pursuant to 
the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to Exhibit 10.10 to 
Dollar General Corporation’s Annual Report on Form 10-K for the fiscal year ended January 29, 2016, 
filed with the SEC on March 22, 2016 (file no. 001-11421))* 

10.13  Form of Performance Share Unit Award Agreement (approved March 22, 2017) for awards beginning 
March 2017 to certain employees of Dollar General Corporation pursuant to the Dollar General 
Corporation Amended and Restated 2007 Stock Incentive Plan* 

10.14  Form of Restricted Stock Unit Award Agreement (approved March 17, 2015) for awards beginning 

March 2015 and prior to March 2016 to certain employees of Dollar General Corporation pursuant to 
the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to Exhibit 10.2 to 
Dollar General Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter ended May 1, 
2015, filed with the SEC on June 2, 2015 (file no. 001-11421))* 

10.15  Form of Restricted Stock Unit Award Agreement (approved March 16, 2016) for awards beginning 

March 2016 and prior to March 2017 to certain employees of Dollar General Corporation pursuant to 
the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to Exhibit 10.13 to 
Dollar General Corporation’s Annual Report on Form 10-K for the fiscal year ended January 29, 2016, 
filed with the SEC on March 22, 2016 (file no. 001-11421))* 

10.16  Form of Restricted Stock Unit Award Agreement (approved March 22, 2017) for awards beginning 

March 2017 to certain employees of Dollar General Corporation pursuant to the Dollar General 
Corporation Amended and Restated 2007 Stock Incentive Plan* 

10.17  Waiver of Certain Limitations Set Forth in Option Agreements Pertaining to Options Previously 
Granted under the Amended and Restated 2007 Stock Incentive Plan, effective August 26, 2010 
(incorporated by reference to Exhibit 10.3 to Dollar General Corporation’s Quarterly Report on 
Form 10-Q for the fiscal quarter ended July 30, 2010, filed with the SEC on August 31, 2010 (file 
no. 001-11421))* 

10.18  Form of Restricted Stock Unit Award Agreement for awards prior to May 2011 to non-employee 

directors of Dollar General Corporation pursuant to the Amended and Restated 2007 Stock Incentive 
Plan (incorporated by reference to Exhibit 10.15 to Dollar General Corporation’s Registration 
Statement on Form S-1 (file no. 333-161464)) 

10.19  Form of Restricted Stock Unit Award Agreement (approved May 24, 2011) for awards beginning May 

2011 and prior to May 2014 to non-employee directors of Dollar General Corporation pursuant to the 
Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to Exhibit 10.3 to Dollar 
General Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 29, 2011, 
filed with the SEC on June 1, 2011 (file no. 001-11421)) 

10.20  Form of Restricted Stock Unit Award Agreement (approved May 28, 2014) for awards beginning 

May 2014 and prior to February 2015 to non-employee directors of Dollar General Corporation 
pursuant to the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to 
Exhibit 10.4 to Dollar General Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter 
ended May 2, 2014, filed with the SEC on June 3, 2014 (file no. 001-11421)) 

10.21  Form of Restricted Stock Unit Award Agreement (approved December 3, 2014) for awards beginning 
February 2015 and prior to May 2016 to non-employee directors of Dollar General Corporation 
pursuant to the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to 
Exhibit 10.7 to Dollar General Corporation’s Quarterly Report on Form 10-Q for the fiscal quarter 
ended October 31, 2014, filed with the SEC on December 4, 2014 (file no. 001-11421)) 

79 

   
   
   
   
   
   
   
   
   
   
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10.22  Form of Restricted Stock Unit Award Agreement (approved May 24, 2016) for awards beginning May 
2016 to non-employee directors of Dollar General Corporation pursuant to the Amended and Restated 
2007 Stock Incentive Plan (incorporated by reference to Exhibit 10.2 to Dollar General Corporation’s 
Quarterly Report on Form 10-Q for the fiscal quarter ended April 29, 2016, filed with the SEC on May 
26, 2016 (file no. 001-11421)) 

10.23  Form of Restricted Stock Unit Award Agreement (approved January 26, 2016) for awards beginning 
February 1, 2016 to non-executive Chairmen of the Board of Directors of Dollar General Corporation 
pursuant to the Amended and Restated 2007 Stock Incentive Plan (incorporated by reference to 
Exhibit 10.20 to Dollar General Corporation’s Annual Report on Form 10-K for the fiscal year ended 
January 29, 2016, filed with the SEC on March 22, 2016 (file no. 001-11421)) 

10.24  Form of Stock Option Award Agreement for awards to non-employee directors of Dollar General 

Corporation pursuant to the Amended and Restated 2007 Stock Incentive Plan (incorporated by 
reference to Exhibit 10.16 to Dollar General Corporation’s Registration Statement on Form S-1 (file 
no. 333-161464)) 

10.25  Dollar General Corporation CDP/SERP Plan (as amended and restated effective December 31, 2007) 

(incorporated by reference to Exhibit 10.10 to Dollar General Corporation’s Registration Statement on 
Form S-4 (file no. 333-148320))* 

10.26  First Amendment to the Dollar General Corporation CDP/SERP Plan (as amended and restated 

effective December 31, 2007) (incorporated by reference to Exhibit 10.11 to Dollar General 
Corporation’s Registration Statement on Form S-4 (file no. 333-148320))* 

10.27  Second Amendment to the Dollar General Corporation CDP/SERP Plan (as amended and restated 

effective December 31, 2007), dated as of June 3, 2008 (incorporated by reference to Exhibit 10.6 to 
Dollar General Corporation’s Quarterly Report on Form 10-Q for the quarter ended August 1, 2008, 
filed with the SEC on September 3, 2008 (file no. 001-11421))* 

10.28  Dollar General Corporation Non-Employee Director Deferred Compensation Plan (approved 

December 3, 2014) (incorporated by reference to Exhibit 10.6 to Dollar General Corporation’s 
Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2014, filed with the SEC on 
December 4, 2014 (file no. 001-11421)) 

10.29  Amended and Restated Dollar General Corporation Annual Incentive Plan (effective June 1, 2012) 

(incorporated by reference to Appendix B to the Dollar General Corporation’s Definitive Proxy 
Statement filed with the SEC on April 5, 2012 (file no. 001-11421))* 

10.30  Amended and Restated Dollar General Corporation Annual Incentive Plan (adopted November 30, 

2016) (incorporated by reference to Exhibit 10.1 to Dollar General Corporation’s Quarterly Report on 
Form 10-Q for the fiscal quarter ended October 28, 2016, filed with the SEC on December 1, 2016 
(file no. 001-11421))*  

10.31  Dollar General Corporation 2016 Teamshare Bonus Program for Named Executive Officers 

(incorporated by reference to Exhibit 10.1 to Dollar General Corporation’s Quarterly Report on 
Form 10-Q for the fiscal quarter ended April 29, 2016, filed with the SEC on May 26, 2016 (file 
no. 001-11421))* 

10.32  Summary of Dollar General Corporation Life Insurance Program as Applicable to Executive Officers 
(incorporated by reference to Exhibit 10.19 to Dollar General Corporation’s Annual Report on 
Form 10-K for the fiscal year ended February 2, 2007, filed with the SEC on March 29, 2007) (file 
no. 001-11421))* 

80 

   
   
   
   
   
   
   
   
   
   
   
10.33  Dollar General Corporation Executive Relocation Policy, as amended (effective September 22, 2015) 
(incorporated by reference to Exhibit 10.2 to Dollar General Corporation’s Quarterly Report on 
Form 10-Q for the fiscal quarter ended October 30, 2015, filed with the SEC on December 3, 2015 
(file no. 001-11421))* 

10.34  Summary of Non-Employee Director Compensation effective January 30, 2016 (incorporated by 

reference to Exhibit 10.31 to Dollar General Corporation’s Annual Report on Form 10-K for the fiscal 
year ended January 29, 2016, filed with the SEC on March 22, 2016 (file no. 001-11421)) 

10.35  Employment Agreement, effective June 3, 2015, between Dollar General Corporation and Todd J. 

Vasos (incorporated by reference to Exhibit 99.3 to Dollar General Corporation’s Current Report on 
Form 8-K dated May 27, 2015, filed with the SEC on May 28, 2015 (file no. 001-11421))* 

10.36  Form of Stock Option Award Agreement between Dollar General Corporation and Todd J. Vasos for 
June 3, 2015 award (incorporated by reference to Exhibit 99.2 to Dollar General Corporation’s 
Current Report on Form 8-K dated May 27, 2015, filed with the SEC on May 28, 2015 (file 
no. 001-11421))* 

10.37  Form of Stock Option Award Agreement between Dollar General Corporation and Todd J. Vasos 
(approved March 16, 2016) (incorporated by reference to Exhibit 10.38 to Dollar General 
Corporation’s Annual Report on Form 10-K for the fiscal year ended January 29, 2016, filed with the 
SEC on March 22, 2016 (file no. 001-11421)) * 

1
0
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10.38  Employment Agreement, effective December 2, 2015, between Dollar General Corporation and John 
W. Garratt (incorporated by reference to Exhibit 99.2 to Dollar General Corporation’s Current Report 
on Form 8-K dated December 2, 2015, filed with the SEC on December 3, 2015 (file no. 001-11421))* 

10.39  Employment Agreement, effective June 15, 2015, between Dollar General Corporation and Jeffery C. 
Owen (incorporated by reference to Exhibit 10.7 to Dollar General Corporation’s Quarterly Report on 
Form 10-Q for the fiscal quarter ended October 30, 2015, filed with the SEC on December 3, 2015 
(file no. 001-11421))* 

10.40  Employment Agreement, effective August 10, 2015, between Dollar General Corporation and Robert 
D. Ravener (incorporated by reference to Exhibit 10.5 to Dollar General Corporation’s Quarterly 
Report on Form 10-Q for the fiscal quarter ended July 31, 2015, filed with the SEC on August 27, 
2015 (file no. 001-11421))* 

10.41  Stock Option Agreement, dated as of August 28, 2008, between Dollar General Corporation and 
Robert D. Ravener (incorporated by reference to Exhibit 10.40 to Dollar General Corporation’s 
Annual Report on Form 10-K for the fiscal year ended January 28, 2011, filed with the SEC on 
March 22, 2011 (file no. 001-11421))* 

10.42  Stock Option Agreement, dated as of December 19, 2008, between Dollar General Corporation and 

Robert D. Ravener (incorporated by reference to Exhibit 10.41 to Dollar General Corporation’s 
Annual Report on Form 10-K for the fiscal year ended January 28, 2011, filed with the SEC on 
March 22, 2011 (file no. 001-11421))* 

10.43  Stock Option Agreement, dated as of March 24, 2010, between Dollar General Corporation and 
Robert D. Ravener (incorporated by reference to Exhibit 10.42 to Dollar General Corporation’s 
Annual Report on Form 10-K for the fiscal year ended January 28, 2011, filed with the SEC on 
March 22, 2011 (file no. 001-11421))* 

81 

   
   
   
   
   
   
   
   
   
   
   
10.44  Employment Agreement, effective August 10, 2015, between Dollar General Corporation and Rhonda 
M. Taylor (incorporated by reference to Exhibit 10.4 to Dollar General Corporation’s Quarterly 
Report on Form 10-Q for the fiscal quarter ended July 31, 2015, filed with the SEC on August 27, 
2015 (file no. 001-11421))* 

10.45  Stock Option Agreement, dated March 24, 2010, between Dollar General Corporation and Rhonda M. 
Taylor (incorporated by reference to Exhibit 10.48 to Dollar General Corporation’s Annual Report on 
Form 10-K for the fiscal year ended January 29, 2016, filed with the SEC on March 22, 2016 (file no. 
001-11421))* 

10.46  Employment Agreement, effective August 7, 2015, between Dollar General Corporation and James 

W. Thorpe (incorporated by reference to Exhibit 10.6 to Dollar General Corporation’s Quarterly 
Report on Form 10-Q for the fiscal quarter ended October 30, 2015, filed with the SEC on 
December 3, 2015 (file no. 001-11421))* 

K
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0
1

10.47  Employment Agreement, effective December 2, 2015, between Dollar General Corporation and Anita 

C. Elliott (incorporated by reference to Exhibit 99.3 to Dollar General Corporation’s Current Report 
on Form 8-K dated December 2, 2015, filed with the SEC on December 3, 2015 (file no. 001-11421))* 

10.48  Employment Agreement, effective June 1, 2015, between Dollar General Corporation and Michael J. 

Kindy* 

10.49  Omnibus Limited Waiver by Dollar General Corporation to the Employment Agreement and 

Employment Transition Agreement with certain employees of Dollar General Corporation, effective 
January 28, 2016 (incorporated by reference to Exhibit 10.52 to Dollar General Corporation’s Annual 
Report on Form 10-K for the fiscal year ended January 29, 2016, filed with the SEC on March 22, 
2016 (file no. 001-11421))* 

10.50  Employment Transition Agreement, effective March 10, 2015, between Dollar General Corporation 

and Richard W. Dreiling (incorporated by reference to Exhibit 99 to Dollar General Corporation’s 
Current Report on Form 8-K dated March 10, 2015, filed with the SEC on March 13, 2015 (file 
no. 001-11421))* 

10.51  Employment Agreement, effective April 1, 2012, between Dollar General Corporation and David M. 
Tehle (incorporated by reference to Exhibit 99.1 to Dollar General Corporation’s Current Report on 
Form 8-K dated April 16, 2012, filed with the SEC on April 19, 2012 (file no. 001-11421))* 

10.52  Employment Agreement, effective November 1, 2013, between Dollar General Corporation and David 
W. D’Arezzo (incorporated by reference to Exhibit 10.37 to Dollar General Corporation’s Annual 
Report on Form 10-K for the fiscal year ended January 31, 2014, filed with the SEC on March 20, 
2014 (file no. 001-11421))* 

10.53  Employment Agreement, effective August 10, 2015, between Dollar General Corporation and John W. 
Flanigan (incorporated by reference to Exhibit 10.6 to Dollar General Corporation’s Quarterly Report 
on Form 10-Q for the fiscal quarter ended July 31, 2015, filed with the SEC on August 27, 2015 (file 
no. 001-11421))* 

10.54  Employment Agreement, effective March 19, 2012, between Dollar General Corporation and Gregory 
A. Sparks (incorporated by reference to Exhibit 10.4 to Dollar General Corporation’s Quarterly Report 
on Form 10-Q for the fiscal quarter ended May 4, 2012, filed with the SEC on June 4, 2012 (file 
no. 001-11421))* 

12  Calculation of Fixed Charge Ratio 

21  List of Subsidiaries of Dollar General Corporation 

82 

   
   
   
   
   
   
   
   
   
   
   
   
 
 
23  Consent of Independent Registered Public Accounting Firm 

24  Powers of Attorney (included as part of the signature pages hereto) 

31  Certifications of CEO and CFO under Exchange Act Rule 13a-14(a) 

32  Certifications of CEO and CFO under 18 U.S.C. 1350 

101.INS  XBRL Instance Document 

101.SCH  XBRL Taxonomy Extension Schema Document 

101.CAL  XBRL Taxonomy Extension Calculation Linkbase Document 

101.LAB  XBRL Taxonomy Extension Labels Linkbase Document 

101.PRE  XBRL Taxonomy Extension Presentation Linkbase Document 

101.DEF  XBRL Taxonomy Extension Definition Linkbase Document 

*  Management Contract or Compensatory Plan 

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83 

   
   
   
   
   
   
   
   
   
 
 
DIRECTORS

Michael M. Calbert (1)†
Retired Member
Kohlberg Kravis Roberts & Co.

Patricia D. Fili-Krushel (3)(4)†
Former Executive Vice President 
NBCUniversal 

Warren F. Bryant (2)(3)*†
Retired Chairman, President &
Chief Executive Officer
Longs Drug Stores Corporation

Paula A. Price (2)†
Senior Lecturer
Harvard Business School

Sandra B. Cochran (2)(4)†
President & Chief Executive Officer
Cracker Barrel Old Country Store, Inc. 

William C. Rhodes, III (3)(4)*†
Chairman, President & 
Chief Executive Officer
AutoZone, Inc.

David B. Rickard (2)*†
Retired Executive Vice President, 
Chief Financial Officer & 
Chief Administrative Officer
CVS Health Corporation

Todd J. Vasos†
Chief Executive Officer
Dollar General Corporation

 (1) Chairman of the Board       (2) Audit Committee       (3) Compensation Committee       (4) Nominating & Governance Committee       (*) Committee Chairman 

OFFICERS

Todd J. Vasos†
Chief Executive Officer

Executive Vice Presidents 

John W. Garratt†
Chief Financial Officer

Jeffery C. Owen†
Store Operations

Senior Vice Presidents

Robert D. Ravener†
Chief People Officer

Rhonda M. Taylor†
General Counsel

James W. Thorpe†‡
Chief Merchandising Officer

Ryan G. Boone
Chief Information Officer

Stephen P. Jacobson
Global Sourcing Operations

Steven G. Sunderland
Store Operations

Steven R. Deckard
Corporate Store Operations

Michael J. Kindy†
Global Supply Chain

Anita C. Elliott†
Chief Accounting Officer

Daniel J. Nieser
Real Estate & Store Development

Emily C. Taylor
General Merchandise Manager
Non-Consumables

Lawrence J. Gatta
General Merchandise Manager
Consumables

Mary Winn Pilkington
Investor Relations & 
Public Relations 

† Indicates person subject to the provisions of Section 16 of the Securities and Exchange Act of 1934.       ‡ Resignation effective April 15, 2017.

CORPORATE INFORMATION

Transfer Agent
Wells Fargo Bank, N.A., Shareowner Services
PO Box 64854, St. Paul, MN 55164-0854
www.wellsfargo.com/shareownerservices

Inquiries  regarding  stock  transfers,  lost  certificates  or  address 
changes should be directed to the transfer agent at the address or 
website noted above or by calling (800) 468-9716.

Direct Stock Purchase Plan
Wells  Fargo  Shareowner  Services  sponsors  and  administers  a 
direct purchase plan for the shares of Dollar General Corporation. 
Information on the plan, a copy of the prospectus and enrollment 
forms  are  located  at  www.shareowneronline.com,  or  you  may 
contact  our  transfer  agent  by  calling  (866)  927-3314  or  at  our 
transfer agent’s mailing address above.

Independent Registered Public Accounting Firm
Ernst & Young LLP, Nashville, Tennessee

Form 10-K; SEC Certifications
A copy of the Form 10-K filed by the Company with the Securities 
and Exchange Commission (the “SEC”) for the fiscal year ended 
February 3, 2017, which includes as exhibits the Chief Executive 
Officer and Chief Financial Officer Certifications required to be 
filed  with  the  SEC  pursuant  to  Section  302  of  the  Sarbanes-
Oxley Act, is available on our website at www.dollargeneral.com 
in the Investor Information section or on the SEC’s website. 

A printed copy of the Form 10-K, and a list of all its exhibits, 
will  be  supplied  without  charge  to  any  shareholder  upon 
written  request.  Exhibits  to  the  Form  10-K  are  available 
for  a  reasonable  fee.  For  a  printed  copy  of  the  Form  10-K,  
please contact:

Dollar General Corporation
Investor Relations
100 Mission Ridge, Goodlettsville, Tennessee 37072
(615) 855-4000

 
 
 
23

23
23
32

32
32

27

27
27

22
22
6

6
6
33

33
33

94
94

94

43
43

43

118
118

118

17
17
17

24
24
24

7
7
7

183
183
183

30
30
30

97
97
97

87
87
87

92

92
92

202

202
202

32

32
32

109

109
109

132

132
132

395

395
395

357

357
357

601

601
601

479
479

479

456
456

456

700
700

700

213
213

213

219
219

219

461
461

461

470
470

470

407
407

407

694
694

694

360
360

360

725
725

725

388
388

388

482
482

482

439
439

439

684
684

684

749
749

749

1,346
1,346

1,346

507
507

507

778
778

778

ABOUT DOLLAR GENERAL
ABOUT DOLLAR GENERAL
ABOUT DOLLAR GENERAL

frequently  used  and 

Dollar  General  Corporation  has  been  delivering  value 
to 
Dollar General Corporation has been delivering value to 
Dollar General Corporation has been delivering value to 
shoppers 
for  over  75  years.  Dollar  General  helps  shoppers 
shoppers for over 75 years. Dollar General helps shoppers 
shoppers for over 75 years. Dollar General helps shoppers 
Save 
time.  Save  money.  Every  day!®  by  offering  products 
Save time. Save money. Every day!® by offering products 
Save time. Save money. Every day!® by offering products 
that  are 
food, 
that are frequently used and replenished, such as food, 
that are frequently used and replenished, such as food, 
snacks,  health  and  beauty  aids,  cleaning  supplies,  clothing 
snacks, health and beauty aids, cleaning supplies, clothing 
snacks, health and beauty aids, cleaning supplies, clothing 
for 
low 
for  the  family,  housewares  and  seasonal  items  at  low 
for  the  family,  housewares  and  seasonal  items  at  low 
everyday 
locations. 
everyday  prices  in  convenient  neighborhood  locations. 
everyday  prices  in  convenient  neighborhood  locations. 
Dollar General operates 13,320 stores in 43 states as of 
Dollar  General  operates  13,320  stores  in  43  states  as 
Dollar  General  operates  13,320  stores  in  43  states  as 

family,  housewares  and  seasonal 

replenished,  such  as 

neighborhood 

convenient 

items  at 

prices 

the 

in 

February  3,  2017.  In  addition  to  high  quality  private  brands, 

of  February  3,  2017.  In  addition  to  high  quality  private 
of  February  3,  2017.  In  addition  to  high  quality  private 

brands,  Dollar  General  sells  products  from  America’s 
brands,  Dollar  General  sells  products  from  America’s 

from  America’s  most-trusted 

Dollar  General 

sells  products 

most-trusted brands such as Procter & Gamble, Kimberly- 
most-trusted brands such as Procter & Gamble, Kimberly- 

Procter  &  Gamble, 

Kimberly-Clark, 

brands 

such 

as 

Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, 
Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, 

General  Mills, 

Kellogg’s, 

Unilever, 

Nabisco, 

Hanes, 

PepsiCo and Coca-Cola.
PepsiCo and Coca-Cola.
PepsiCo and Coca-Cola.

Learn more about Dollar General and shop online at:

Learn more about Dollar General and shop online at:
Learn more about Dollar General and shop online at:
www.dollargeneral.com
www.dollargeneral.com
www.dollargeneral.com

22

NET SALES (IN BILLIONS)
NET SALES (IN BILLIONS)
NET SALES (IN BILLIONS)

$22.0
$22.0
$22.0

$20.4
$20.4
$20.4

$18.9
$18.9
$18.9

$17.5
$17.5
$17.5

$16.0
$16.0
$16.0

2012
2012
2012

2013
2013
2013

2014
2014
2014

2015
2015
2015

2016
2016
2016

ENDING STORE COUNT
ENDING STORE COUNT
ENDING STORE COUNT

13,320
13,320
13,320

12,483
12,483
12,483

11,789
11,789
11,789

11,132
11,132
11,132

10,506
10,506
10,506

ANNUAL MEETING
ANNUAL MEETING
ANNUAL MEETING
Dollar 
of 
General 
Dollar  General  Corporation’s  annual  meeting  of 
Dollar  General  Corporation’s  annual  meeting  of 

annual  meeting 

Corporation’s 

shareholders 
for  9  a.m.  Central  Time  on 
shareholders  is  scheduled  for  9  a.m.  Central  Time  on 
shareholders  is  scheduled  for  9  a.m.  Central  Time  on 

is  scheduled 

Wednesday, May 31, 2017, at:
Wednesday, May 31, 2017, at:
Wednesday, May 31, 2017, at:

Goodlettsville City Hall Auditorium
Goodlettsville City Hall Auditorium
Goodlettsville City Hall Auditorium
105 South Main Street, Goodlettsville, TN  37072
105 South Main Street, Goodlettsville, TN  37072
105 South Main Street, Goodlettsville, TN  37072

Shareholders  of  record  as  of  March  23,  2017  are  entitled 
Shareholders of record as of March 23, 2017 are entitled 
Shareholders of record as of March 23, 2017 are entitled 

to vote at the meeting.
to vote at the meeting.
to vote at the meeting.

NYSE: DG
NYSE: DG
NYSE: DG
The  common 
is 
The  common  stock  of  Dollar  General  Corporation  is 
The  common  stock  of  Dollar  General  Corporation  is 

stock  of  Dollar  General  Corporation 

traded  on 
the 
traded  on  the  New  York  Stock  Exchange  under  the 
traded  on  the  New  York  Stock  Exchange  under  the 

the  New  York  Stock  Exchange  under 

trading 
shareholders  of 
“DG.”  The  number  of 
trading  symbol  “DG.”  The  number  of  shareholders  of 
trading  symbol  “DG.”  The  number  of  shareholders  of 

symbol 

record as of March 23, 2017 was 2,145.
record as of March 23, 2017 was 2,145.
record as of March 23, 2017 was 2,145.

STOCK PERFORMANCE GRAPH
STOCK PERFORMANCE GRAPH
STOCK PERFORMANCE GRAPH
The  graph  below  compares  Dollar  General  Corporation’s 
The graph below compares Dollar General Corporation’s 
The graph below compares Dollar General Corporation’s 

cumulative 
return  on  common  stock 
cumulative total shareholder return on common stock 
cumulative total shareholder return on common stock 

total  shareholder 

with  the  cumulative  total  returns  of  the  S&P  500 
index 
with the cumulative total returns of the S&P 500 index 
with the cumulative total returns of the S&P 500 index 

and 
the 
and  the  S&P  Retailing  index.  The  graph  tracks  the 
and  the  S&P  Retailing  index.  The  graph  tracks  the 

the  S&P  Retailing 

index.  The  graph 

tracks 

2012
2012
2012

2013
2013
2013

2014
2014
2014

2015
2015
2015

2016
2016
2016

performance  of  a  $100 
in  our  common 
performance  of  a  $100  investment  in  our  common 
performance  of  a  $100  investment  in  our  common 

investment 

SAME-STORE SALES GROW TH
SAME-STORE SALES GROWTH
SAME-STORE SALES GROWTH

4.7%
4.7%
4.7%

3.3%
3.3%
3.3%

2.8%
2.8%
2.8%

2.8%
2.8%
2.8%

0.9%
0.9%
0.9%

2012
2012
2012

2013
2013
2013

2014
2014
2014

2015
2015
2015

2016
2016
2016

CUMULATIVE CASH FROM 
CUMULATIVE CASH FROM 
CUMULATIVE CASH FROM 
OPERATIONS (IN MILLIONS)
OPERATIONS (IN MILLIONS)
OPERATIONS (IN MILLIONS)

$6,787
$6,787
$6,787

$5,182
$5,182
$5,182

$3,790
$3,790
$3,790

$2,463
$2,463
$2,463

$1,219
$1,219
$1,219

stock  and 
(with  the  reinvestment  of  all 
stock  and  in  each  index  (with  the  reinvestment  of  all 
stock  and  in  each  index  (with  the  reinvestment  of  all 

in  each 

index 

dividends) from February 3, 2012 to February 3, 2017.
dividends) from February 3, 2012 to February 3, 2017.
dividends) from February 3, 2012 to February 3, 2017.

COMPARISON OF CUMULATIVE 
COMPARISON OF CUMULATIVE 
COMPARISON OF CUMULATIVE 
TOTAL RETURN
TOTAL RETURN
TOTAL RETURN

$300
$300
$300

$250
$250
$250

$200
$200
$200

$150
$150
$150

$100
$100
$100

2/3/12
2/3/12
2/3/12

2/1/13
2/1/13
2/1/13

1/31/14
1/31/14
1/31/14

1/30/15
1/30/15
1/30/15

1/29/16
1/29/16
1/29/16

2/3/17
2/3/17
2/3/17

Dollar General Corporation
Dollar General Corporation
Dollar General Corporation

S&P 500 Index
S&P 500 Index
S&P 500 Index

S&P Retailing Index
S&P Retailing Index
S&P Retailing Index

2/3/12
2/3/12
2/3/12

2/1/13
2/1/13
2/1/13

1/31/14
1/31/14
1/31/14

1/30/15
1/30/15
1/30/15

1/29/16
1/29/16
1/29/16

2/3/17
2/3/17
2/3/17

Dollar General
Dollar General
Dollar General

$100
$100
$100

$110.35
$110.35
$110.35

$134.29 $159.90
$134.29 $159.90
$134.29 $159.90

$181.13
$181.13
$181.13

$178.72
$178.72
$178.72

S&P 500 Index
S&P 500 Index
S&P 500 Index

$100
$100
$100

$116.78 $141.91
$116.78 $141.91
$116.78 $141.91

$162.09
$162.09
$162.09

$161.01
$161.01
$161.01

$193.28
$193.28
$193.28

S&P Retailing Index
S&P Retailing Index
S&P Retailing Index

$100
$100
$100

$129.41
$129.41
$129.41

$163.38
$163.38
$163.38

$196.45
$196.45
$196.45

$230.90
$230.90
$230.90

$273.54
$273.54
$273.54

The stock price performance included in this graph is not 
The stock price performance included in this graph is not 
The stock price performance included in this graph is not 
necessarily indicative of future stock price performance.
necessarily indicative of future stock price performance.
necessarily indicative of future stock price performance.

Cautionary Language Regarding Forward-Looking Statements: All forward-looking information in this report should be read with, and is 
Cautionary Language Regarding Forward-Looking Statements: All forward-looking information in this report should be read with, and is 
Cautionary Language Regarding Forward-Looking Statements: All forward-looking information in this report should be read with, and is 
qualified in its entirety by, the Cautionary Disclosure Regarding Forward-Looking Statements and the Risk Factors disclosures set forth in the 
qualified in its entirety by, the Cautionary Disclosure Regarding Forward-Looking Statements and the Risk Factors disclosures set forth in the 
qualified in its entirety by, the Cautionary Disclosure Regarding Forward-Looking Statements and the Risk Factors disclosures set forth in the 
Introduction and in Item 1A, respectively, of the Form 10-K included elsewhere in this report.
Introduction and in Item 1A, respectively, of the Form 10-K included elsewhere in this report.
Introduction and in Item 1A, respectively, of the Form 10-K included elsewhere in this report.

The information contained on or connected to our Internet websites is not incorporated by reference into this report and should not be considered 
The information contained on or connected to our Internet websites is not incorporated by reference into this report and should not be considered 
The information contained on or connected to our Internet websites is not incorporated by reference into this report and should not be considered 
part of this or any other report that we file with or furnish to the SEC.
part of this or any other report that we file with or furnish to the SEC.
part of this or any other report that we file with or furnish to the SEC.

2012
2012
2012

2013
2013
2013

2014
2014
2014

2015
2015
2015

2016
2016
2016

Fiscal 2016 includes 53 weeks, while all other
Fiscal 2016 includes 53 weeks, while all other
Fiscal 2016 includes 53 weeks, while all other
years presented contain 52 weeks. Sales in the 2016
years presented contain 52 weeks. Sales in the 2016
years presented contain 52 weeks. Sales in the 2016
53rd week were approximately $399 million.
53rd week were approximately $399 million.
53rd week were approximately $399 million.