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Vocera Communications

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FY2012 Annual Report · Vocera Communications
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Table of Contents  

UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION  
Washington D.C. 20549  

FORM 10-K  

(Mark One)  

 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  

For the fiscal year ended December 31, 2012  
OR  

(cid:1)  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934  

For the Transition Period from              to  
Commission File Number: 001-35469  

VOCERA COMMUNICATIONS, INC.  

(Exact name of registrant as specified in its charter)  

Delaware  

(State or other jurisdiction of  
incorporation or organization)  

94-3354663  

(I.R.S. Employer  
Identification No.)  

Vocera Communications, Inc.  
525 Race Street  
San Jose, CA 95126  
(408) 882-5100  
(Address and telephone number of principal executive offices)  

Securities registered pursuant to Section 12(b) of the Act:  

(Title of class)  
Common Stock, $0.0003 par value  

(Name of exchange on which registered)  
New York Stock Exchange  

Securities registered pursuant to Section 12(g) of the Act:  
None  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:1) No   

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes (cid:1) No   

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 
during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements 
for the past 90 days.    Yes      No   (cid:1)  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to 

be submitted and posted pursuance to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the 
registrant was required to submit and post such files).    Yes       No   (cid:1)  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K(§229.405 of this chapter) is not contained herein, and will 
not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K. (cid:1)  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. 

Large accelerated filer  

Non-accelerated filer  
(Do not check if a smaller reporting 
company)  

(cid:1)  

  

Accelerated filer  

Smaller reporting company  

(cid:1)  

(cid:1)  

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes   (cid:4)     No     
As of June 29, 2012, the last business day of the registrant's most recently completed second fiscal quarter, the aggregate market value of the registrant's 

 
  
  
  
    
  
  
   
   
   
   
   
   
common stock held by non-affiliates was approximately $293 million based upon the $26.79 closing price reported for such date on the New York Stock 

Exchange. For purposes of this disclosure, shares of common stock held by persons who hold more than 5% of the outstanding shares of common stock and shares 
held by executive officers and directors of the registrant have been excluded because such persons may be deemed to be affiliates of registrant. This determination 
of affiliate status is not necessarily a conclusive determination for other purposes.  

As of March 1, 2013, there were 24,390,433 shares of the registrant's common stock outstanding.  

Documents Incorporated by Reference  
Portions of the registrant's Proxy Statement for its 2013 Annual Meeting of Stockholders are incorporated by reference in Part III of this report. Such proxy 

statement will be filed with the Securities and Exchange Commission within 120 days of the registrant's fiscal year ended December 31, 2012.  

 
Table of Contents  

VOCERA COMMUNICATIONS, INC.  

ANNUAL REPORT ON FORM 10-K  
FOR THE ANNUAL PERIOD ENDED December 31, 2012  

Item 1.  

  Business  

Item 1A.  

  Risk factors  

Item 1B.  

  Unresolved Staff Comments  

Item 2.  

  Properties  

Item 3.  

  Legal Proceedings  

Item 4.  

  Mine Safety Disclosures  

INDEX  

PART I  

PART II  

Item 5.  

  Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities  

Item 6.  

  Selected Financial Data  

Item 7.  

  Management's Discussion and Analysis of Financial Condition and Results of Operations  

Item 7A.  

  Quantitative and Qualitative Disclosures About Market Risk  

Item 8.  

  Financial Statements and Supplementary Data  

Item 9.  

  Changes in and Disagreements With Accountants on Accounting and Financial Disclosure  

Item 9A.  

  Controls and Procedures  

Item 9B.  

  Other Information  

Item 10.  

  Directors, Executive Officers and Corporate Governance  

Item 11.  

  Executive Compensation  

PART III  

Item 12.  

  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters  

Item 13.  

  Certain Relationships and Related Transactions, and Director Independence  

Item 14.  

  Principal Accounting Fees and Services  

Item 15.  

  Exhibits and Financial Statement Schedule  

PART IV  

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Signatures  

Index to Exhibits  

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PART I  

This Annual Report on Form 10-K contains forward-looking statements that are based on our beliefs and assumptions regarding future events and 
circumstances, including statements regarding our strategies, our opportunities, developments in the healthcare market, our relationships with our 
customers and contract manufacturer and other matters. These statements are principally contained in Item 1, Business; Item 1A, Risk Factors; 
Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations; and other sections of this Annual Report on 
Form 10-K. Forward-looking statements include statements that are not historical facts and can be identified by words such as “project,” 
“believe,” “anticipate,” “plan,” “expect,” “estimate,” “intend,” “continue,” “should,” “would,” “could,” “potentially,” “will” or “may,” or 
other similar words and phrases.  

Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ 
materially from the results anticipated by these forward-looking statements. These risks, uncertainties and factors include those we discuss in this 
annual report in Item 1A, Risk Factors. You should read these risk factors and the other cautionary statements made in this Annual Report on Form 
10-K as being applicable to all related forward-looking statements wherever they appear in this Annual Report on Form 10-K. It is not possible for 
us to predict all risks that could affect us, nor can we assess the impact of all factors on our business or the extent to which any factor, or 
combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. 
Moreover, new risks emerge from time to time.  

The forward-looking statements made in this Annual Report on Form 10-K relate only to events as of the date on which the statements are made. 
We undertake no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise, 
except as required by law.  

Item 1.   Business 

Overview  

We are a provider of mobile communication solutions focused on addressing critical communication challenges facing hospitals today. We help our 
customers improve patient safety and satisfaction, and increase hospital efficiency and productivity through our Voice Communication, Secure 
Messaging and Care Transition solutions. Our Voice Communication solution, which includes a lightweight, wearable, voice-controlled 
communication badge and a software platform, enables users to connect instantly with other hospital staff simply by saying the name, function or 
group name of the desired recipient. Our Secure Messaging solution securely delivers text messages and alerts directly to and from smartphones. 
Our hosted Care Transition solutions include voice and text based software applications that capture, manage and monitor patient information when 
responsibility for the patient is transferred or “handed-off” from one caregiver to another, which helps manage the hospital discharge process to 
help prevent unnecessary readmissions.  

At the core of our Voice Communication solution is a patent-protected software platform that we introduced in 2002. We have significantly 
enhanced and added features and functionality to this solution through ongoing development based on frequent interactions with our customers. Our 
software platform is built upon a scalable architecture and recognizes more than 100 voice commands. Users can instantly communicate with others 
using the Vocera communication badge or through Vocera Connect client applications available for iPhone and Android smartphones, as well as 
Cisco wireless IP phones. Our Voice Communication solution can also be integrated with nurse call and other clinical systems to immediately and 
efficiently alert hospital workers to patient needs.  

Our solutions are deployed in 875 hospitals and healthcare facilities, including large hospital systems, small and medium-sized local hospitals, and 
a small number of clinics, surgery centers and aged-care facilities. Over 1,000 customers, including non-healthcare users, have deployed our 
solutions. We sell our solutions to healthcare customers primarily through our direct sales force in the United States, and through direct sales and 
select distribution channels in international markets.  

We were incorporated in Delaware on February 16, 2000. Our corporate headquarters are located at 525 Race Street, San Jose, CA 95126, and our 
main telephone number is (408) 882-5100. We maintain a website at www.vocera.com . The contents of our website are not incorporated into, or 
otherwise to be regarded as part of, this Annual Report on Form 10-K.  

Industry overview  

Improving communication among the mobile and highly dispersed healthcare professionals in hospitals is extremely important. Hospital 
communications are typically conducted through disparate components, including overhead paging, pagers and mobile phones, often relying on 
written records of who is serving in specific roles during a particular shift. These legacy communication methods are inefficient, often unreliable, 
noisy and do not provide “closed loop” communication (in which a caller knows if a message has reached its intended recipient). These 
communication deficiencies can negatively impact patient  

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safety, delay patient care and result in operational inefficiencies. Additionally, the increasing focus on improving patients' experience is supported 
by the healthcare reform initiative, which incorporates financial incentives for hospitals to improve the quality of care and patient satisfaction. 
These forces are driving hospitals to invest in technology and process improvements to manage their operations more efficiently and to improve 
staff and patient satisfaction. Our communication platform helps hospitals increase productivity and reduce costs by streamlining operations, and 
improves patient and staff satisfaction by creating a differentiated “Vocera hospital” experience.  

Our strategy  

Our goal is to extend our leadership position as a provider of communication solutions in the healthcare market. Key elements of our strategy 
include:  

•   Expand our business to new U.S. healthcare customers.     As of December 31, 2012, our solutions were deployed in approximately 10% of 

U.S. hospitals. We believe our unified communication platform can provide significant value to both large and small hospitals that currently do 
not deploy our solutions. We plan to continue to expand our direct sales force to win new customers among hospitals of all sizes. We have 
structured and incentivized our sales organization to focus on sales to new customer sites, particularly within large health systems.  

•   Further penetrate our existing installed customer base.     Typically, our customers initially deploy our Voice Communication solutions in a 
few departments of a hospital and gradually expand to additional departments as they come to fully appreciate the value of our solutions. We 
recognize the significant opportunity to up-sell and cross-sell to our existing customers, including into new hospitals that are part of healthcare 
system where our systems are deployed in one or more other hospitals. Key sales strategies include promoting a further adoption of our Voice 
Communication solution and demonstrating the value of our Secure Messaging and Care Transition solutions to our existing customers. We 
plan to continue expanding the number of account managers focused on our existing customers in order to grow our revenue and maintain and 
improve customer experience.  

•   Extend our technology advantage and create new product solutions.     We intend to continue our investment in research and development to 
enhance the functionality of our communication solutions and further differentiate them from other competing solutions. We plan to invest in 
product upgrades, product line extensions and new solutions to enhance our portfolio, such as our recent introduction of client applications for 
iPhone and Android mobile platforms.  

•   Pursue acquisitions of complementary businesses, technologies and assets.     We completed four small acquisitions in 2010 to expand our 
solutions offering, demonstrating that we can successfully source, acquire and integrate complementary businesses, technologies and assets. 
We intend to continue to pursue acquisition opportunities that we believe can accelerate the growth of our business.  

•   Grow our international healthcare presence.     Today, in addition to our core U.S. market, we sell primarily into other English-speaking 

markets, including Canada, the United Kingdom, Australia and New Zealand. As of December 31, 2012, our solutions were deployed in over 
100 healthcare facilities outside the United States. We plan both to utilize our direct sales force and leverage channel partners to expand our 
presence in other English-speaking markets and enter non-English speaking countries. Recently we announced the general availability of a 
localized French language version of our Voice Communication solution.  

•   Expand our communication solutions in non-healthcare markets.     While our current focus is on the healthcare market, we believe that our 
communication solutions can also provide value in non-healthcare markets. Our Voice Communication and messaging solutions have been 
deployed in over 200 customers in non-healthcare markets where there are large numbers of mobile workers, including hospitality, retail and 
libraries. Currently, this is not a material portion of our business, but longer term, we believe these markets could represent potential 
opportunities for growth.  

Our products, technology and services  

Our solutions consist of our Voice Communication, Secure Messaging and Care Transition solutions. To complement our solutions, we provide 
services and support capabilities to help our customers optimize the benefits of our solutions.  

Voice Communication solution  

Our Voice Communication solution is comprised of a unique software platform that connects communication devices, including our hands-free, 
wearable, voice-controlled communication badges and third-party mobile devices that use our software applications to become part of the Vocera 
system. The system transforms the way mobile workers communicate by enabling them to instantly connect with the right person simply by saying 
the name, function or group name of the person they want to reach, often while remaining at the point-of-care. Our system responds to over 100 
voice commands.  

Some examples of common commands are shown below.  

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Action  
Call by name  

Spoken commands  
Call John Smith.  

Call a group member  

Call an Anesthesiologist.  

Dial a phone number or extension  

Dial extension 3145 .  

Initiate a broadcast to a group  

Broadcast to Emergency Response Team .  

Locate nearest member of a group  

     Where is the nearest member of Security ?  

Send a voice message  

Record a message for Pediatric Nursing .  

Components of the Voice Communication solution include:  

•   Software platform.     At the heart of our Voice Communication solution is a patent-protected enterprise-class software platform that runs on 

our customers’ Windows-based servers. The intelligence of our client-server system is contained primarily within our server-software. This 
platform contains an optimized speech recognition engine and call management functionality. In addition, it controls the calling and messaging 
functions of the mobile client devices and maintains profiles for users and groups that enable customization of workflow patterns for each 
customer. Our scalable software platform can support multiple geographic sites and multiple facilities within a healthcare system to help 
clinicians stay connected to the latest status of their patients.  
In addition to the primary system server, our software platform includes usage and diagnostic reporting tools, as well as our telephony software 
to interface to customers’ existing phone systems. Our solution is further embedded into the clinical workflow of the hospital through the 
ability to integrate with over 50 third-party clinical systems, including nurse call, patient monitoring and electronic medical record systems. 
These integrated solutions enable the immediate delivery of alerts to hospital workers, helping to improve patient safety and satisfaction.    

•   Communication badge .     Our communication badge is a wearable device weighing less than two ounces that operates over customers’ 

industry-standard Wi-Fi networks, the use of which has become increasingly prevalent in hospitals. The badge is worn clipped to a shirt or on a 
lanyard. It can be used to conduct hands-free communication and is the only hands-free device of its kind. It enables instant two-way voice 
conversations without the need to remember a phone number or use a handset. An over-the-air update mechanism seamlessly updates device 
software. Our badge also incorporates automatic diagnostic mechanisms that feed data on wireless network performance back to the software 
platform for reporting and diagnosis of problems. In October 2011, we introduced the Vocera B3000 badge, our fourth generation 
communication badge. This badge offers improved durability, a louder speaker for noisy environments and proprietary acoustic noise reduction 
technology to improve speech recognition by eliminating background noise.  

•   Vocera Connect mobile applications.     Vocera Connect mobile applications allow Vocera customers to enable authorized users to access the 
voice calling capability of our system on third-party mobile devices, including iPhone, Android and other mobile devices. In 2012, we added 
Cisco wireless IP phones to the list of mobile devices we support. When used in a Wi-Fi environment, the Vocera Connect mobile application 
enables non-Vocera devices to receive voice communication initiated within the Vocera system, including role-based calls and group 
broadcasts. Onscreen presence information enables users to see the status of other users and instantly connect with particular individuals, 
functional roles or entire groups using voice commands or our click-to-connect functionality.  

Secure Messaging solution  

Our Secure Messaging solution securely delivers text messages, alerts and other information, directly to and from smartphones. It is designed to 
replace paging and unsecure short message service, or SMS, systems. Our solution is comprised of an enterprise-grade software platform and client 
applications that run on iPhone or Android devices. The software platform provides the central intelligence, database of users and contacts and 
monitoring controls that display a real-time dashboard of delivery, receipt confirmations and responses. Our Secure Messaging solution includes a 
range of client applications, including Alert, Chat, Content and Contacts, to meet the specific needs of hospitals and other enterprise environments.  

Our Vocera Alert application is a smartphone client application that works in conjunction with our messaging platform to ensure timely, reliable 
and encrypted delivery (as recommended by applicable HIPAA regulations) and acknowledgment of critical messages, including pages, lab test 
results and other alerts. Users can send messages to the smartphones of other users or groups from a smartphone, web console or automatically 
through integration with third-party clinical systems, like nurse call and patient monitoring systems. Recipients can reply with multiple choice 
answers or custom responses, and a reporting tool tracks and stores all of the transactions for auditing purposes. Our Alert application replaces 
unreliable pagers that have been used in hospitals for decades with reliable closed loop message delivery.  

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Care Transition Solution  

Our Care Transition solution is a hosted voice and text based software application that captures, manages and monitors patient information when 
responsibility for the patient is transferred or “handed-off” from one caregiver to another. Our platform, which includes modules for patient 
transfers, shift changes, patient discharge instructions and patient and family information exchanges, allows hospitals to effectively standardize and 
monitor patient hand-offs. The solution streamlines patient hand-offs in a secure, manageable, web-enabled manner that enables caregivers to 
capture and transfer important information about patients in either written or voice recorded formats from any phone or PC.  

Our secure web interface provides real-time monitoring of hand-off quality, compliance and throughput. Caregivers can access the application 
through a variety of end-points, including computers, smartphones and other wireless devices. The solution alerts the receiving unit of the patient’s 
anticipated arrival, along with care instructions left by the previous caregiver. This eliminates phone tag and paperwork and reduces 
miscommunication that can cause delays and errors in patient transfers. We have also introduced a patient discharge solution, Good to Go, that 
helps manage the discharge process and provides patients better information in order to help prevent unnecessary readmissions.  

Our Care Transition solution can be deployed through either a hosted software-as-a-service model or as a server-on-site model.  

Services  

Our customer-centric strategy is supported by our services and support capabilities, which help customers optimize their Vocera experience. Our 
services organization consists of the following:  

•   ExperiaHealth.     ExperiaHealth is focused on improving patient experience. ExperiaHealth works with hospitals and other healthcare 

organizations to improve clinical and operational performance that results in improved efficiency, work flow and enhanced patient experience. 
Services offered by ExperiaHealth include: consulting with customers to improve organizational alignment around patient experience strategy 
and priorities, developing process improvement plans to increase patient and caregiver satisfaction, providing training modules on topics such 
as physician leadership coaching, developing clinical service line experience mapping, and leading patient experience improvement and service 
recovery training.  

•   Professional services.     Our professional services are key to helping customers successfully deploy, manage, update and/or expand their 

Vocera systems in order to gain the full benefits of our solutions. As of December 31, 2012, our professional services team consisted of 42 
professionals with expertise in wireless communication, clinical workflow, end-user training, speech science and project management, about 
half of whom are nurses who understand and can help overcome the challenges of clinical communication issues. We offer a full suite of 
services, including clinical workflow design, wireless assessment, solution configuration, training and project management, enabling customers 
to integrate our solutions and improve workflow efficiency and staff productivity. We also provide classroom and distance learning curricula 
for systems administrators, information technology professionals and clinical educators.  

•   Technical support .     We provide 24x7 technical support to our customers through our support centers in San Jose, California; Toronto, 

Canada; Knoxville, Tennessee and Reading, United Kingdom. As of December 31, 2012, our technical support team consisted of 38 technical 
support professionals with expertise in wireless, telephony, integration, servers and client devices. Our team utilizes remote diagnostic tools to 
proactively assess the performance of customer systems. Each support center includes bilingual French/English engineers. We assign technical 
account management resources to our largest accounts to help them expand the use of our solutions and facilitate adoption of new functionality. 
Additional services, including an annual Remote System Health Assessment and biweekly technical webinar education, are offered as project-
based consulting or through our membership collaborative.  

Sales and marketing  

Sales  

We use a direct sales model to call on hospitals and healthcare systems in the United States, the United Kingdom, Australia and New Zealand. As of 
December 31, 2012, we had 90 sales employees. The sales team is organized to allow us to better serve our customers and to support the different 
elements of our sales strategy. Certain members of the sales team focus on the development of new customer relationships with large integrated 
health systems and government healthcare facilities. Our compensation is structured to incentivize new account development, including a bonus 
commission paid for new customers. We supplement our sales organization by utilizing a U.S. government-authorized reseller to facilitate our sales 
to Veterans Administration and Department of Defense healthcare facilities. Sales team members also focus on new customer development with 
smaller systems and individual hospitals. The sales team further includes account managers who focus on service and additional sales to existing 
customers. We enhance our sales efforts by including in our sales staff individuals with nursing backgrounds to address clinical uses with, and 
provide utilization advice to, customers and potential customers. We have also  

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staffed our sales team with system engineers who focus on the technical elements of system optimization, particularly wireless, and overall product 
configuration.  

We strive to hire sales people with at least 10 years of experience selling enterprise solutions in healthcare and who have experience selling in 
competitive and complex environments with multiple decision makers. In markets outside the United States, our sales efforts are supplemented by a 
select group of resellers and distributors.  

In addition, as of December 31, 2012, we had 23 employees responsible for sales and services support.  

Marketing  

Our marketing efforts focus on product management, demand generation, sales support and brand management. We believe continuing to increase 
our brand recognition is important for the growth of our business. As of December 31, 2012, we had 23 employees in marketing and business 
development.  

Our product roadmap and requirements are driven by both primary and secondary research that is continually validated with current and prospective 
customers. We collect customer feedback through surveys and focus groups, customer visits, a customer advisory board, user forums and 
participation in industry standards organizations. Our customer-centric marketing strategy is key to generating new sales leads as word of mouth 
advertising and testimonials are some of our most valuable marketing tools. A number of our customers have agreed to participate in video 
testimonials, white papers and case studies that validate the efficacy and the financial benefits of our solutions. We have been featured in numerous 
articles and on network television demonstrating increased patient satisfaction, streamlined hospital operations and enhanced employee safety. 
Additionally, we sponsor numerous customer-led webinars to demonstrate customer success and to let prospective customers hear from their peer 
group about the positive impact that our solutions have made on their hospitals. Many of our sales leads come from referrals of existing customers 
or users who have moved from a hospital already using Vocera to a new facility or health system.  

Demand generation is created through high touch activities across multiple platforms including print media, phone, direct mail and e-mail 
campaigns and participation in tradeshows and other industry sponsored events. We use a variety of sales tools with prospective customers 
including collateral, ROI calculators and product videos and presentations.  

We received the exclusive endorsement of AHA Solutions, a subsidiary of the American Hospital Association, for our Voice Communication and 
Care Transition solutions. As part of this endorsement, we are able to participate in customer events sponsored by AHA Solutions. Further, we 
believe hospital customers view this endorsement as a validation of the quality of our solutions.  

Customers  

Our customers include 875 hospitals and other healthcare facilities, of which over 100 are outside of the United States. In addition, we have 
deployed our Voice Communication solution in over 200 customers in other vertical markets. Our healthcare customer base spans hospital 
networks, research and academic centers, small and medium-sized local hospitals and international hospitals. Our customers include Alberta Health 
Systems, Banner Health System, University of California’s Davis Medical Center, El Camino Hospital, NorthShore University Health System, 
OhioHealth and Texas Health Resources. Our diverse customer base has very low customer revenue concentration. During 2012, our largest end 
customer represented only 2.7% of revenue.  

Currently, we sell into English speaking markets including the United States, Canada, the United Kingdom, Australia and New Zealand. During 
2012 and 2011, non-U.S. markets represented approximately 10.7% and 7.3% of our revenue, respectively. In addition to our recent introduction of 
a localized French language version of our Voice Communication solution, we are developing plans to offer our solutions in a wider range of 
international markets including other non-English speaking countries.  

Competition  

We do not believe any single competitor offers an intelligent voice communication system to the healthcare market that allows instant, hands-free 
communication through voice-activated, role-based and activity-based calling using a combination of dedicated, proprietary devices as well as 
accommodating the use of third-party smartphones and other devices.  

At this time, the primary alternative to our system consists of traditional communication methods utilizing wired phones, Wi-Fi in-building phones, 
pagers and overhead intercoms. The most significant alternatives to the traditional communication system with which we compete for sales in the 
hospital are in-building wireless telephones. While we compete with the providers of these wireless phones in making sales to hospitals, they do not 
at this time purport to contain the system intelligence and convenience of our Voice Communication solution. The market for in-building wireless 
phones is dominated by large communications companies such as Cisco Systems, Ascom and Spectralink.  

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We believe that the primary competitive factors at work in our market include:  

•  

comprehensiveness of the solution and the features provided 

•   product performance and reliability 

•  

•  

the initial cost and ongoing cost of ownership 

customer service and support capabilities 

We may face increased competition in the future, including competition from large, multinational companies with significant resources. Potential 
competitors may have existing relationships with purchasers of other products and services within the hospital, which may enhance their ability to 
gain a foothold in our market.  

Research and development  

Our continued investment in research and development is critical to our business. We have assembled teams of engineers with expertise in various 
fields, including software, firmware, database design, applications, speech recognition, wireless communication and hardware design. We have 
research and development personnel in San Jose, California; Knoxville, Tennessee and Toronto, Canada. There were 59 full-time research and 
development employees as of December 31, 2012. We also utilize small teams of contractors in India and the Ukraine to assist with quality 
assurance testing and automation, and targeted development efforts. Our research and development expenditures were $11.6 million , $9.3 million 
and $6.7 million in 2012, 2011 and 2010, respectively.  

Intellectual property  

Our success depends, in part, upon our ability to protect our core technology and intellectual property. To accomplish this, we rely on a 
combination of intellectual property rights, including patents, trade secrets, copyrights and trademarks, as well as customary contractual protections. 

We have been granted 16 U.S. patents, including patents on many capabilities of our software platform and communication badge. The expiration 
dates of these patents range from 2018 through 2029. One or more utility patents have also been issued in Australia, Canada, India, Japan and the 
European Patent Office (with validation in Germany, France, the United Kingdom and the Netherlands.) A European Community design patent has 
been issued that protects the design in multiple European jurisdictions. We have five patent applications pending in the United States, and one or 
more utility patent applications are pending in Canada and at the European Patent Office. Our primary registered trademark in the United States is 
Vocera ® .  

In addition to the foregoing protections, we generally control access to and use of our proprietary software and other confidential information 
through the use of internal and external controls, including contractual protections with employees, contractors, customers and partners. Our 
software is also protected by U.S. and international copyright laws.  

Our solutions include software developed and owned by us as well as software components we have licensed. These non-exclusive licenses are 
terminable by the licensor for cause. Certain of these licenses are for a contractually specified term and cannot be renewed without the assent of the 
licensor. In the event one or more of these licenses is terminated or is not renewed, we could be required to redesign substantial portions of our 
software in order to incorporate software components from alternative sources. An unplanned redesign of our software could materially and 
adversely affect our business.  

Manufacturing operations and suppliers  

We outsource the manufacturing of our device products to original design manufacturers and a contract manufacturer, SMTC. Our communication 
badge is currently built in Mexico using custom tools and test equipment owned by us. Initial volumes of new products may be manufactured by 
our contract manufacturer in U.S. facilities. Most of our accessories, including batteries, chargers and attachments, are built by original design 
manufacturers in Asia.  

These manufacturers are responsible for procuring all the components included in our products as specified and approved by us. Some of these 
components are sole-sourced off-the-shelf and some are custom components built exclusively for our products. In the event we are unable to 
procure certain components, we could be required to redesign some of our products in order to incorporate technology from alternative sources. An 
unplanned redesign of our products could materially and adversely affect our business.  

We require our suppliers to perform both incoming and outgoing product inspections. In addition, we perform in-house quality control and ongoing 
reliability testing.  

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Employees  

As of December 31, 2012, we had 343 employees, consisting of 24 in manufacturing and quality operations, 59 in research and development, 136 in 
sales and marketing, 80 in services and 44 in general and administrative. None of our employees are covered by a collective bargaining agreement 
or are represented by a labor union. We consider current employee relations to be good.  

Government regulations and standards  

Substantially all of our revenue is derived from the healthcare industry. The healthcare industry is highly regulated and is subject to changing 
political, legislative, regulatory and other influences. These factors affect the purchasing practices and operations of healthcare organizations, as 
well as the behavior and attitudes of our users. Healthcare reform has been recently enacted at the federal level. We expect federal and state 
legislatures and agencies to continue to consider programs to reform or revise aspects of the U.S. healthcare system. These programs may contain 
proposals to increase governmental involvement in healthcare or otherwise change the environment in which healthcare industry participants 
operate.  

HIPAA privacy and security standards      

In connection with our healthcare communications business, we handle and have access to personal health information on behalf of our customers. 
Accordingly, in the United States, we are subject to HIPAA and its implementing regulations, which established uniform standards for certain 
“covered entities” (healthcare providers engaged in electronic transactions, health plans and healthcare clearinghouses) governing the conduct of 
certain electronic healthcare transactions and protecting the security and privacy of protected health information. The American Recovery and 
Reinvestment Act of 2009 included sweeping expansion of HIPAA’s privacy and security standards as reflected in the HITECH Act. Among other 
things, the new law makes certain HIPAA privacy and security standards directly applicable to “business associates”—independent contractors or 
agents of covered entities that receive or obtain protected health information in connection with providing a service on behalf of a covered entity. 
HITECH also increased the civil and criminal penalties that may be imposed against covered entities, business associates and possibly other 
persons, and gave state attorneys general new authority to file civil actions for damages or injunctions in federal courts to enforce the federal 
HIPAA laws and seek attorney’s fees and costs associated with pursuing federal civil actions. Most of our customers are covered entities under 
HIPAA and, to the extent that we handle personal health information on their behalf, we are their “business associates” and are subject to HIPAA 
and associated contractual obligations, as well as comparable state privacy and security laws.  

In addition, we are subject to privacy and security regulations in other jurisdictions. For example, the EU adopted the DPD imposing strict 
regulations and establishing a series of requirements regarding the storage of personally identifiable information on computers or recorded on other 
electronic media. This has been implemented by all EU member states through national laws. DPD provides for specific regulations requiring all 
non-EU countries doing business with EU member states to provide adequate data privacy protection when receiving personal data from any of the 
EU member states. Similarly, Canada’s Personal Information and Protection of Electronic Documents Act provides Canadian residents with privacy 
protections in regard to transactions with businesses and organizations in the private sector and sets out ground rules for how private sector 
organizations may collect, use and disclose personal information in the course of commercial activities.  

These statutes, regulations and contractual obligations impose numerous requirements regarding the use and disclosure of personal health 
information with which we must comply, and subject us to material liability and other adverse impacts to our business in the event we fail to do so. 
These include, without limitation, civil fines, criminal sanctions in certain circumstances, contractual liability to our customer, and damage to our 
brand and reputation. We endeavor to mitigate these risks through measures we believe to be appropriate for the specific circumstances, including 
storing personal data under our control on password-protected systems in secure facilities, counseling our customers as to best practices in using our 
solutions, and encrypting such information.  

Medical device regulation  

The FDA regulates certain products, including software-based products, as “medical devices” based, in part, on the intended use of the product and 
the risk the device poses to the patient should the device fail to perform properly. Although we have concluded that our products are general-
purpose communication devices not subject to FDA regulation, either the FDA could disagree with our conclusion or changes in our product or 
the FDA’s evolving regulations could lead to the imposition of medical device regulation on our products. In this event, we would be subject 
to extensive regulatory requirements, including the expense of compliance with Medical Device Reporting and Quality System regulation and the 
potential of liability for failure to comply, and we could be required to obtain 510(k) clearance or premarket approval of our products from the FDA 
prior to commercial distribution. Further, we would be subject to the 2.3% excise tax that became applicable to medical devices beginning January 
2013.  

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Electrical standards and FCC regulations  

Our products emit radio frequency energy in the 2.4 GHz spectrum band for which licensing by U.S. and other regulatory authorities is not 
required, provided that the products conform to certain requirements, e.g., maximum power output and tolerance of interference from other devices 
sharing that spectrum band. We subject our products to testing by independent testing laboratories for compliance with the relevant standards issued 
by various U.S. and international bodies, including the European Union (with respect to the “CE” mark), the International Electrotechnical 
Commission, the Australian Communications and Media Authority, Underwriters Laboratories and CSA International.  

Information about segment and geographic revenue  

Information about segment and geographic revenue is set forth in Note 12 of the Notes to Consolidated Financial Statements under Item 8 of this 
Annual Report on Form 10-K. In addition, financial information regarding our operations, assets and liabilities, including our total net revenue and 
net income (loss) for the years ended December 31, 2010, 2011 and 2012 and our total assets as of December 31, 2011 and 2012, is included in our 
Consolidated Financial Statements under Item 8 of this Annual Report on Form 10-K.  

Available information  

We make available our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and amendments to those 
reports filed or furnished pursuant to Section 13(a) or Section 15(d) of the Securities Exchange Act of 1934, as amended, free of charge on our 
website at www.vocera.com , as soon as reasonably practicable after they are electronically filed with or furnished to the Securities and Exchange 
Commission, or SEC. Additionally, copies of materials filed by us with the SEC may be accessed at the SEC's Public Reference Room at 100 F 
Street, N.E., Washington, D.C. 20549 or at www.sec.gov. For information about the SEC's Public Reference Room, contact 1-800-SEC-0330.  

Item 1A.   Risk Factors 

Investing in our common stock involves a high degree of risk. You should carefully consider the risks and uncertainties described below, together 
with all of the other information set forth in this Annual Report on Form 10-K. Our business, financial condition, results of operations or future 
prospects could be materially and adversely harmed if any of the following risks, or other risks or uncertainties that are not yet identified or that we 
currently believe are immaterial, actually occur. The trading price of our common stock could decline due to any of these risks or uncertainties, 
and, as a result, you may lose all or part of your investment.  

Risks related to our business and industry  

Although we reported net income for the year ended December 31, 2012, we have incurred significant losses in the past. If we cannot maintain 
profitability, our business will be harmed and our stock price could decline.  

We have incurred significant losses in the past and may incur losses in the future as we continue to grow our business. As of December 31, 2012, 
we had an accumulated deficit of $54.0 million . We expect our expenses to increase due to the hiring of additional personnel and the additional 
operational and reporting costs associated with being a public company. We reported net income for year ended December 31, 2012. However, if 
we cannot maintain profitability, our business will be harmed and our stock price could decline.  

Our ability to be profitable in the future depends upon continued demand for our communication solutions from existing and new customers. 
Further market adoption of our solutions, including increased penetration within our existing customers, depends upon our ability to improve 
patient safety and satisfaction and increase hospital efficiency and productivity. In addition, our profitability will be affected by, among other 
things, our ability to execute on our business strategy, the timing and size of orders, the pricing and costs of our solutions, and the extent to which 
we invest in sales and marketing, research and development and general and administrative resources.  

We depend on sales of our Voice Communication solution in the healthcare market for substantially all of our revenue, and any decrease in its 
sales would harm our business.  

To date, substantially all of our revenue has been derived from sales of our Voice Communication solution to the healthcare market and, in 
particular, hospitals. Any decrease in revenue from sales of our Voice Communication solution would harm our business. For 2012 and 2011, sales 
of our Voice Communication solution to the healthcare market accounted for 92% and 91% of our revenue, respectively. In addition, we obtained a 
significant portion of these sales from existing hospital customers. We  

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anticipate that sales of our Voice Communication solution will represent a significant portion of our revenue for the foreseeable future. While we 
are evaluating new solutions for non-healthcare markets, we may not be successful in applying our technology to these markets. In any event, we do 
not anticipate that sales of our Voice Communication solution in non-healthcare markets will represent a significant portion of our revenue for the 
foreseeable future.  

Our success depends in part upon the deployment of our Voice Communication solution by new hospital customers, the expansion and upgrade of 
our solution at existing customers, and our ability to continue to provide on a timely basis cost-effective solutions that meet the requirements of our 
hospital customers. Our Voice Communication solution requires a substantial upfront investment by customers. Typically, our hospital customers 
initially deploy our solution for specific users in specific departments before expanding our solution into other departments or for other users. The 
cost of the initial deployment depends on the number of users and departments involved, the size and age of the hospital and the condition of the 
existing wireless infrastructure, if any, within the hospital.  

Even if hospital personnel determine that our Voice Communication solution provides compelling benefits over their existing communications 
methods, their hospitals may not have, or may not be willing to spend, the resources necessary to install and maintain wireless infrastructure to 
initially deploy and support our solution or expand our solution to other departments or users. Hospitals are currently facing significant budget 
constraints, ever increasing demands from a growing number of patients and impediments to obtaining reimbursements for their services. In 
addition, hospitals funded by the U.S. government are experiencing budgeting issues due to the ongoing effects of and uncertainty around the U.S. 
government sequestration and debt ceiling issues, and as a consequence, we may continue to experience a slowdown and deferral of orders for our 
Voice Communication solution that could negatively impact our sales. We believe hospitals are currently allocating funds for capital and 
infrastructure improvements to benefit from recently enacted electronic medical records incentives, which may impact their ability to purchase and 
deploy our solution. We might not be able to sustain or increase our revenue from sales of our Voice Communication solution, or achieve the 
growth rates that we envision, if hospitals continue to face significant budgetary constraints and reduce their spending on communications systems.  

Our sales cycle can be lengthy and unpredictable, which may cause our revenue and operating results to fluctuate significantly.  

Our sales cycles can be lengthy and unpredictable. Our sales efforts involve educating our customers about the use and benefits of our solutions, 
including the technical capabilities of our solutions and the potential cost savings and productivity gains achievable by deploying them. Customers 
typically undertake a significant evaluation process, which frequently involves not only our solutions but also their existing communications 
methods and those of our competitors, and can result in a lengthy sales cycle of nine to twelve months or more. We spend substantial time, effort 
and money in our sales efforts without any assurance that our efforts will produce any sales. In addition, purchases of our solutions are frequently 
subject to budget constraints, multiple approvals, and unplanned administrative, processing and other delays. As a result, our revenue and operating 
results may vary significantly from quarter to quarter.  

If we fail to increase market awareness of our brand and solutions, and expand our sales and marketing operations, our business could be 
harmed.  

We intend to continue to add personnel and resources in sales and marketing as we focus on expanding awareness of our brand and solutions and 
capitalize on sales opportunities with new and existing customers. Our efforts to improve sales of our solutions will result in an increase in our sales 
and marketing expense and general and administrative expense, and these efforts may not be successful. Some newly hired sales and marketing 
personnel may subsequently be determined to be unproductive and have to be replaced, resulting in operational and sales delays and incremental 
costs. If we are unable to significantly increase the awareness of our brand and solutions or effectively manage the costs associated with these 
efforts, our business, financial condition and operating results could be harmed.  

If we fail to offer high-quality services and support for any of our solutions, our ability to sell those solutions will be harmed.  

Our ability to sell our Voice Communication, Secure Messaging or Care Transitions solutions is dependent upon our professional services and 
technical support teams providing high-quality services and support. Our professional services team assists our customers with their wireless 
infrastructure assessment, clinical workflow design, communication solution configuration, training and project management during the pre-
deployment and deployment stages. Once our solutions are deployed within a customer’s facility, the customer typically depends on our technical 
support team to help resolve technical issues, assist in optimizing the use of our solutions and facilitate adoption of new functionality. If we do not 
effectively assist our customers in deploying our solutions, succeed in helping our customers quickly resolve technical and other post-  

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deployment issues, or provide effective ongoing support services, our ability to expand the use of our solutions with existing customers and to sell 
our solutions to new customers will be harmed. If deployment of our solutions is unsatisfactory, as has been the case with certain third-party 
deployments in the past, we may incur significant costs to attain and sustain customer satisfaction. As we rapidly hire new services and support 
personnel, we may inadvertently hire underperforming people who will have to be replaced, or fail to effectively train such employees, leading in 
some instances to slower growth, additional costs and poor customer relations. In addition, the failure of channel partners to provide high-quality 
services and support in markets outside the United States could also harm sales of our solutions.  

We depend on a number of sole source and limited source suppliers, and if we are unable to source our components from them, our business 
and operating results could be harmed.  

We depend on sole and limited source suppliers for several hardware components of our Voice Communication solution, including our batteries and 
integrated circuits. We purchase inventory generally through individual purchase orders. Any of these suppliers could cease production of our 
components, experience capacity constraints, material shortages, work stoppages, financial difficulties, cost increases or other reductions or 
disruptions in output, cease operations or be acquired by, or enter into exclusive arrangements with, a competitor. These suppliers typically rely on 
purchase orders rather than long-term contracts with their suppliers, and as a result, even if available, the supplier may not be able to secure 
sufficient materials at reasonable prices or of acceptable quality to build our components in a timely manner. Any of these circumstances could 
cause interruptions or delays in the delivery of our solutions to our customers, and this may force us to seek components from alternative sources, 
which may not have the required specifications, or be available in time to meet demand or on commercially reasonable terms, if at all. Any of these 
circumstances may also force us to redesign our solutions if a component becomes unavailable in order to incorporate a component from an 
alternative source.  

Our solutions incorporate multiple software components obtained from licensors on a non-exclusive basis, such as voice recognition software, 
software supporting the runtime execution of our software platform, and database and reporting software. Our license agreements can be terminated 
for cause. In many cases, these license agreements specify a limited term and are only renewable beyond that term with the consent of the licensor. 
If a licensor terminates a license agreement for cause, objects to its renewal or conditions renewal on modified terms and conditions, we may be 
unable to obtain licenses for equivalent software components on reasonable terms and conditions, including licensing fees, warranties or protection 
from infringement claims. Some licensors may discontinue licensing their software to us or support of the software version used in our solutions. In 
such circumstances, we may need to redesign our solutions at substantial cost to incorporate alternative software components or be subject to higher 
royalty costs. Any of these circumstances could adversely affect the cost and availability of our solutions.  

Third-party licensors generally require us to incorporate specific license terms and conditions in our agreements with our customers. If we are 
alleged to have failed to incorporate these license terms and conditions, we may be subject to claims by these licensors, incur significant legal costs 
defending ourselves against such claims and, if such claims are successful, be subject to termination of licenses, monetary damages, or an 
injunction against the continued distribution of one or more of our solutions.  

Because we depend upon a contract manufacturer, our operations could be harmed and we could lose sales if we encounter problems with this 
manufacturer.  

We do not have internal manufacturing capabilities and rely upon a contract manufacturer, SMTC Corporation, to produce the primary hardware 
component of our Voice Communication solution. We have entered into a manufacturing agreement with SMTC that is terminable by either party 
with advance notice and that may also be terminated for a material uncured breach. We also rely on original design manufacturers, or ODMs, to 
produce accessories, including batteries, chargers and attachments. If SMTC or an ODM is unable or unwilling to continue manufacturing 
components of our solutions in the volumes that we require, fails to meet our quality specifications or significantly increases its prices, we may not 
be able to deliver our solutions to our customers with the quantities, quality and performance that they expect in a timely manner. As a result, we 
could lose sales and our operating results could be harmed.  

SMTC or ODMs may experience problems that could impact the quantity and quality of components of our Voice Communication solution, 
including disruptions in their manufacturing operations due to equipment breakdowns, labor strikes or shortages, component or material shortages 
and cost increases. SMTC and these ODMs generally rely on purchase orders rather than long-term contracts with their suppliers, and as a result, 
may not be able to secure sufficient components or other materials at reasonable prices or of acceptable quality to build components of our solutions 
in a timely manner. The majority of the components of our Voice Communication solution are manufactured in Asia or Mexico and adverse 
changes in political or economic circumstances in those locations could also disrupt our supply and quality of components of our solutions. In 
October  

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2011, we introduced the B3000 badge. Initial production of this product commenced with SMTC in the United States, and new production fully 
transitioned to Mexico in May 2012. Companies occasionally encounter unexpected difficulties in ramping up production of new products, and we 
may experience such difficulties with future generations of our products. SMTC and our ODMs also manufacture products for other companies. 
Generally, our orders represent a relatively small percentage of the overall orders received by SMTC and these ODMs from their customers; 
therefore, fulfilling our orders may not be a priority in the event SMTC or an ODM is constrained in its ability to fulfill all of its customer 
obligations. In addition, if SMTC or an ODM is unable or unwilling to continue manufacturing components of our solutions, we may have to 
identify one or more alternative manufacturers. The process of identifying and qualifying a new contract manufacturer or ODM can be time 
consuming, and we may not be able to substitute suitable alternative manufacturers in a timely manner or at an acceptable cost. Additionally, 
transitioning to a new manufacturer may cause us to incur additional costs and delays if the new manufacturer has difficulty manufacturing 
components of our solutions to our specifications or quality standards.  

If we fail to forecast our manufacturing requirements accurately, or fail to properly manage our inventory with our contract manufacturer, we 
could incur additional costs and experience manufacturing delays, which can adversely affect our operating results.  

We place orders with our contract manufacturer, SMTC, and we and SMTC place orders with suppliers based on forecasts of customer demand. 
Because of our international low cost sourcing strategy, our lead times are long and cause substantially more risk to forecasting accuracy than 
would result were lead times shorter. Our forecasts are based on multiple assumptions, each of which may introduce errors into our estimates 
affecting our ability to meet our customers' demands for our solutions. We also may face additional forecasting challenges due to product 
transitions in the components of our solutions, or to our suppliers discontinuing production of materials and subcomponents required for our 
solutions. If demand for our solutions increases significantly, we may not be able to meet demand on a timely basis, and we may need to expend a 
significant amount of time working with our customers to allocate limited supply and maintain positive customer relations, or we may incur 
additional costs in order to source additional materials and subcomponents to produce components of our solutions or to expedite the manufacture 
and delivery of additional inventory. If we underestimate customer demand, our contract manufacturer may have inadequate materials and 
subcomponents on hand to produce components of our solutions, which could result in manufacturing interruptions, shipment delays, deferral or 
loss of revenue, and damage to our customer relationships. Conversely, if we overestimate customer demand, we and SMTC may purchase more 
inventory than required for actual customer orders, resulting in excess or obsolete inventory, thereby increasing our costs and harming our operating 
results.  

If hospitals do not have and are not willing to install, upgrade and maintain the wireless infrastructure required to effectively operate our Voice 
Communication solution, then they may experience technical problems or not purchase our solution at all.  

The effectiveness of our Voice Communication solution depends upon the quality and compatibility of the communications environment that our 
healthcare customers maintain. Our solutions require voice-grade wireless, or Wi-Fi, installed through large enterprise environments, which can 
vary from hospital to hospital and from department to department within a hospital. Many hospitals have not installed a voice-grade wireless 
infrastructure. If potential customers do not have a wireless network that can properly and fully interoperate with our Voice Communication 
solution, then such a network must be installed, or an existing Wi-Fi network must be upgraded or modified, for example, by adding access points 
in stairwells, for our Voice Communication solution to be fully functional. The additional cost of installing or upgrading a Wi-Fi network may 
dissuade potential customers from installing our solution. Furthermore, if changes to a customer's physical or information technology environment 
cause integration issues or degrade the effectiveness of our solution, or if the customer fails to upgrade or maintain its environment as may be 
required for software releases or updates or to ensure our solution's effectiveness, the customer may not be able to fully utilize our solution or may 
experience technical problems, or these changes may impact the performance of other wireless equipment being used. If such circumstances arise, 
prospective customers may not purchase or existing customers may not expand their use of or deploy upgraded versions of our Voice 
Communication solution, thereby harming our business and operating results.  

If we fail to achieve and maintain certification for certain U.S. federal standards, our sales to U.S. government customers will suffer.  

We believe that a significant opportunity exists to sell our products to healthcare facilities in the Veterans Administration and Department of 
Defense, or DoD. These customers require independent certification of compliance with particular requirements relating to encryption, security, 
interoperability and scalability. These requirements include compliance with Federal Information Processing Standard, or FIPS, 140-2 and, as to 
DoD facilities, certification by the Joint Interoperability and Test Command of DoD and under the DoD Information Assurance Certification and 
Accreditation Process. We have received certification under certain of these standards for a military-specific configuration of the Vocera 
communication solution  

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incorporating the B2000 badge. We are carrying out activities intended to achieve additional certifications, including certifications applicable to the 
B3000 badge and future products as well. A failure on our part to comply in a timely manner with these requirements, or to maintain certification, 
both as to current products and as to new product versions, could adversely impact our revenue.  

Our Mobility Business Unit may not be successful in selling our communications solutions in non-healthcare markets.  

Our primary focus has been on selling our communications solutions to the healthcare market, with other markets addressed only opportunistically.  
We have very recently created our Mobility Business Unit for sales efforts to customers outside the healthcare market, and it will initially focus on 
customers in selected industries.  We may not be successful in further penetrating the non-healthcare markets upon which we are initially focusing, 
or other new markets. Our Voice Communication solution has been deployed in over 200 customers in non-healthcare markets, including 
hospitality, retail and libraries. Total revenue from non-healthcare customers accounted for 3% of our revenue in both 2012 and 2011, respectively. 
If we cannot maintain these customers by providing communications solutions that meet their requirements, if we cannot successfully expand our 
communications solutions in non-healthcare markets, or if our solutions are adopted more slowly than we anticipate, we may not obtain significant 
revenue from these markets. We may experience challenges as we expand in non-healthcare markets, including pricing pressure on our solutions 
and technical issues as we adapt our solutions for the requirements of new markets. Our communications solutions also may not contain the 
functionality required by these non-healthcare markets or may not sufficiently differentiate us from competing solutions such that customers can 
justify deploying our solutions.  

If we fail to successfully develop and introduce new solutions and features to existing solutions, our revenue, operating results and reputation 
could suffer.  

Our success depends, in part, upon our ability to develop and introduce new solutions and features to existing solutions that meet existing and new 
customer requirements. We may not be able to develop and introduce new solutions or features on a timely basis or in response to customers’ 
changing requirements, or that sufficiently differentiate us from competing solutions such that customers can justify deploying our solutions. We 
may experience technical problems and additional costs as we introduce new features to our software platform, deploy future models of our wireless 
badges and integrate new solutions with existing customer clinical systems and workflows. In addition, we may face technical difficulties as we 
expand into non-English speaking countries and incorporate non-English speech recognition capabilities into our Voice Communication solution. 
Our recently introduced B3000 badge has reduced demand for our existing B2000 badges, and we must therefore successfully manage the transition 
from existing badges, avoid excessive inventory levels and ensure that sufficient supplies of new badges can be delivered to meet customer demand. 
We also may incur substantial costs or delays in the manufacture of the B3000 badge and any additional new products or models as we seek to 
optimize production methods and processes at our contract manufacturer. In addition, we expect that we will at least initially achieve lower gross 
margins on new models, while endeavoring to reduce manufacturing costs over time. If any of these problems were to arise, our revenue, operating 
results and reputation could suffer.  

If we do not achieve the anticipated strategic or financial benefits from our acquisitions or if we cannot successfully integrate them, our 
business and operating results could be harmed.  

We have acquired, and in the future may acquire, complementary businesses, technologies or assets that we believe to be strategic, such as our four 
acquisitions completed in 2010. We may not achieve the anticipated strategic or financial benefits, or be successful in integrating any acquired 
businesses, technologies or assets. If we cannot effectively integrate our Voice Communication solution with our Secure Messaging and Care 
Transition solutions and successfully market and sell these solutions, we may not achieve market acceptance for, or significant revenue from, these 
new solutions.  

Integrating newly acquired businesses, technologies and assets could strain our resources, could be expensive and time consuming, and might not 
be successful. Our 2010 acquisitions exposed us and we will be further exposed, if we acquire or invest in additional businesses, technologies or 
assets, to a number of risks, including that we may:  

•  
•  

•  

experience technical issues as we integrate acquired businesses, technologies or assets into our existing communications solutions; 
encounter difficulties leveraging our existing sales and marketing organizations, and direct sales channels, to increase our revenue from 
acquired businesses, technologies or assets;  
find that the acquisition does not further our business strategy, we overpaid for the acquisition or the economic conditions underlying our 
acquisition decision have changed;  

•   have difficulty retaining the key personnel of acquired businesses; 

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•  

•  

suffer disruption to our ongoing business and diversion of our management's attention as a result of transition or integration issues and the 
challenges of managing geographically or culturally diverse enterprises; and  
experience unforeseen and significant problems or liabilities associated with quality, technology and legal contingencies relating to the 
acquisition, such as intellectual property or employment matters.  

In addition, from time to time we may enter into negotiations for acquisitions that are not ultimately consummated. These negotiations could result 
in significant diversion of management time, as well as substantial out-of-pocket costs. If we were to proceed with one or more significant 
acquisitions in which the consideration included cash, we could be required to use a substantial portion of our available cash. To the extent we issue 
shares of capital stock or other rights to purchase capital stock, including options and warrants, the ownership of existing stockholders would be 
diluted. In addition, acquisitions may result in the incurrence of debt, contingent liabilities, large write-offs, or other unanticipated costs, events or 
circumstances, any of which could harm our operating results.  

If we are not able to manage our growth effectively, or if our business does not grow as we expect, our operating results will suffer.  

We have experienced significant revenue growth in a short period of time. For example, our revenue increased from $41.1 million for year ended 
December 31, 2009 to $101.0 million for the year ended December 31, 2012, and over this four-year period, we significantly expanded our 
operations and more than doubled the number of our employees from 129 as of December 31, 2008 to 343 as of December 31, 2012. Our rapid 
growth has placed, and will continue to place, a significant strain on our management systems, infrastructure and other resources. We plan to hire 
additional direct sales and marketing personnel domestically and internationally, acquire complementary businesses, technologies or assets, and 
increase our investment in research and development. Our future operating results depend to a large extent on our ability to successfully implement 
these plans and manage our anticipated expansion. To do so successfully we must, among other things:  

•   manage our expenses in line with our operating plans and current business environment; 
•   maintain and enhance our operational, financial and management controls, reporting systems and procedures; 
•  
•   manage operations in multiple locations and time zones; and 
•   develop and deliver new solutions and enhancements to existing solutions efficiently and reliably. 

integrate acquired businesses, technologies or assets; 

We expect to incur costs associated with the investments made to support our growth before the anticipated benefits or the returns are realized, if at 
all. If we are unable to manage our growth effectively, we may not be able to take advantage of market opportunities or develop new solutions or 
enhancements to existing solutions. We may also fail to satisfy customer requirements, maintain quality, execute our business plan or respond to 
competitive pressures, which could result in lower revenue and a decline in the share price of our common stock.  

The implementation of our new enterprise resource planning system could disrupt our business and adversely affect our financial results.  

In the fourth quarter of 2012, we began the implementation of our solution for a new enterprise resource planning application, or ERP. We expect to 
go live with the new system in the second half of 2013. We may experience difficulties in implementing the ERP, and we may fail to obtain the risk 
mitigation benefits that the implementation is designed to produce. The implementation could also be disruptive to our operations, including the 
ability to timely ship and track product orders to our customers, project inventory requirements, manage our supply chain and otherwise adequately 
service our customers.  

We generally recognize revenue from maintenance and support contracts over the contract term, and changes in sales may not be immediately 
reflected in our operating results.  

We generally recognize revenue from our customer maintenance and support contracts ratably over the contract term, which is typically 12 months, 
in some cases subject to an early termination right. For 2012 and 2011, revenue from our maintenance and support contracts accounted for 26.0% 
and 27.0% of our revenue, respectively. A portion of the revenue we report in each quarter is derived from the recognition of deferred revenue 
relating to maintenance and support contracts entered into during previous quarters. Consequently, a decline in new or renewed maintenance and 
support by our customers in any one quarter may not be immediately reflected in our revenue for that quarter. Such a decline, however, will 
negatively affect our revenue in future quarters. Accordingly, the effect of significant downturns in sales and market acceptance of our services and 
potential changes in our rate of renewals may not be fully reflected in our operating results until future periods.  

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The failure of our equipment lease customers to pay us under leasing agreements with them that we do not sell to third party lease finance 
companies could harm our revenue and operating results.  

We recently began offering our badges and related hardware accessories to our customers through multi-year equipment lease agreements. For a 
sale, we recognize product-related revenue at the net present value of the lease payment stream once our obligations related to such sale have been 
met. We plan to sell the bulk of these leases, including the related accounts receivables, to third party lease finance companies on a non-recourse 
basis. We will have to retain unsold leases in-house, which will expose us to the creditworthiness of such equipment lease customers over the lease 
term. For the leases that we retain in-house, our ability to collect payments from a customer or to recognize revenue for the sale could be impaired if 
the customer fails to meet its obligations to us such as in the case of its bankruptcy filing or deterioration in its financial position, or has other 
creditworthiness issues, any of which could harm our revenue and operating results.  

Our revenue and operating results have fluctuated, and are likely to continue to fluctuate, which may make our quarterly results difficult to 
predict, cause us to miss analyst expectations and cause the price of our common stock to decline.  

Our operating results may be difficult to predict, even in the near term, and are likely to fluctuate as a result of a variety of factors, many of which 
are outside of our control. We have historically obtained substantially all of our revenue from the sale of our Voice Communication solution, which 
we anticipate will represent the most significant portion of our revenue for the foreseeable future, as we only began offering our Secure Messaging 
and Care Transition solutions in the last two years.  

Comparisons of our revenue and operating results on a period-to-period basis may not be meaningful. You should not rely on our past results as an 
indication of our future performance. Each of the following factors, among others, could cause our operating results to fluctuate from quarter to 
quarter:  

•  
•  

the financial health of our healthcare customers and budgetary constraints on their ability to upgrade their communications; 
changes in the regulatory environment affecting our healthcare customers, including impediments to their ability to obtain reimbursement for 
their services;  

the procurement and deployment cycles of our healthcare customers and the length of our sales cycles; 

•   our ability to expand our sales and marketing operations; 
•  
•   variations in the amount of orders booked in a prior quarter but not delivered until later quarters; 
•   our mix of solutions and pricing, including discounts by us or our competitors; 
•   our ability to forecast demand and manage lead times for the manufacture of our solutions; and 
•   our ability to develop and introduce new solutions and features to existing solutions that achieve market acceptance. 

Our success depends upon our ability to attract, integrate and retain key personnel, and our failure to do so could harm our ability to grow our 
business.  

Our success depends, in part, on the continuing services of our senior management and other key personnel, and our ability to continue to attract, 
integrate and retain highly skilled personnel, particularly in engineering, sales and marketing. Competition for highly skilled personnel is intense, 
particularly in the Silicon Valley where our headquarters are located. If we fail to attract, integrate and retain key personnel, our ability to grow our 
business could be harmed.  

The members of our senior management and other key personnel are at-will employees, and may terminate their employment at any time without 
notice. If they terminate their employment, we may not be able to find qualified individuals to replace them on a timely basis or at all and our senior 
management may need to divert their attention from other aspects of our business. Former employees may also become employees of a competitor. 
We may also have to pay additional compensation to attract and retain key personnel. We also anticipate hiring additional engineering, marketing 
and sales, and services personnel to grow our business. Often, significant amounts of time and resources are required to train these personnel. We 
may incur significant costs to attract, integrate and retain them, and we may lose them to a competitor or another company before we realize the 
benefit of our investments in them.  

We primarily compete in the rapidly evolving and competitive healthcare market, and if we fail to effectively respond to competitive pressures, 
our business and operating results could be harmed.  

We believe that at this time the primary competition for our Voice Communication solution consists of traditional methods using wired phones, 
pagers and overhead intercoms. While we believe that our system is superior to these legacy methods, our solution requires a significant 
infrastructure investment by a hospital and many hospitals may not recognize the value of implementing our solution.  

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Manufacturers and distributors of product categories such as cellular phones, pagers, mobile radios and in-building wireless telephones attempt to 
sell their products to hospitals as components of an overall communication system. Of these product categories, in-building wireless telephones 
represent the most significant competition for the sale of our solution. The market for in-building wireless phones is dominated by large horizontal 
communications companies such as Cisco Systems, Ascom and Polycom, which sold its Spectralink wireless phones business to a Sun Capital 
Partners’ affiliate in December 2012. In addition, while smartphones and tablets are not at present direct competitors, their proliferation may make 
them a de facto standard for hospital workflow, thereby making our solution less attractive to customers.  

While we do not have a directly comparable competitor that provides a richly featured voice communication system for the healthcare market, we 
could face such competition in the future. Potential competitors in the healthcare or communications markets include large, multinational 
companies with significantly more resources to dedicate to product development and sales and marketing. These companies may have existing 
relationships within the hospital, which may enhance their ability to gain a foothold in our market. Customers may prefer to purchase a more highly 
integrated or bundled solution from a single provider or an existing supplier rather than a new supplier, regardless of performance or features. 
Accordingly, if we fail to effectively respond to competitive pressures, we could experience pricing pressure, reduced profit margins, higher sales 
and marketing expenses, lower revenue and the loss of market share, any of which would harm our business, operating results or financial 
condition.  

Our international operations subject us, and may increasingly subject us in the future, to operational, financial, economic and political risks 
abroad.  

Although we derive a relatively small portion of our revenue from customers outside the United States, we believe that non-U.S. customers could 
represent an increasing share of our revenue in the future. During 2012 and 2011, we obtained 10.7% and 7.3% of our revenue, respectively, from 
customers outside of the United States, including Canada, the United Kingdom, Australia, the Republic of Ireland and New Zealand. Accordingly, 
we are subject to risks and challenges that we would not otherwise face if we conducted our business solely in the United States, including:  

challenges incorporating non-English speech recognition capabilities into our solutions as we expand into non-English speaking jurisdictions; 

•  
•   difficulties integrating our solutions with wireless infrastructures with which we do not have experience; 
•   difficulties integrating local dialing plans and applicable PBX standards; 
•  
•   difficulties in staffing and managing personnel and resellers; 
•  

challenges associated with delivering support, training and documentation in several languages; 

the need to comply with a wide variety of foreign laws and regulations, including increasingly stringent data privacy regulations, requirements 
for export controls for encryption technology, employment laws, changes in tax laws and tax audits by government agencies;  

•   political and economic instability in, or foreign conflicts that involve or affect, the countries of our customers; 
•   difficulties in collecting accounts receivable and longer accounts receivable payment cycles; 
•  
•  
•  

exposure to competitors who are more familiar with local markets; 
limited or unfavorable intellectual property protection in some countries; and 
currency exchange rate fluctuations, which could affect the price of our solutions relative to locally produced solutions. 

Any of these factors could harm our existing international business, impair our ability to expand into international markets or harm our operating 
results.  

Our Voice Communication solution is highly complex and may contain undetected software or hardware errors that could harm our reputation 
and operating results.  

Our Voice Communication solution incorporates complex technology, is deployed in a variety of complex hospital environments and must 
interoperate with many different types of devices and hospital systems. While we test the components of our solutions for defects and errors prior to 
release, we or our customers may not discover a defect or error until after we have deployed our solution, integrated it into the hospital environment 
and our customer has commenced general use of the solution. For example, in 2005, a prior model of our wireless badge, the B1000, was affected 
by chipset compatibility issues with certain wireless access points at customer facilities, resulting in our exchanging a large percentage of deployed 
badges for new badges. We did this exchange at no cost to our customers, thereby incurring substantial costs. In addition, our solutions in some 
cases are integrated with hardware and software offered by “middleware” vendors in order to interoperate with nurse call systems, device alarms 
and other hospital systems. If we cannot successfully integrate our solution with these vendors as needed or if any hardware or software of these 
vendors contains any defect or error, then our solution may not perform as designed, or may exhibit a defect or error.  

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Any defects or errors in, or which are attributed to, our solutions, could result in:  

•   delayed market acceptance of our affected solutions; 
loss of revenue or delay in revenue recognition; 
•  
•  
loss of customers or inability to attract new customers; 
•   diversion of engineering or other resources for remedying the defect or error; 
•   damage to our brand and reputation; 
•  
•  

increased service and warranty costs; and 
legal actions by our customers and hospital patients, including product liability claims. 

If any of these occur, our operating results and reputation could be harmed.  

We face potential liability related to the privacy and security of personal information collected through our solutions.  

In connection with our healthcare communications business, we handle and have access to personal health information subject in the United States 
to the Health Insurance Portability and Accountability Act of 1996, or HIPAA, the Health Information Technology for Economic and Clinical 
Health Act of 2009, or HITECH, regulations issued pursuant to these statutes, state privacy and security laws and regulations, and associated 
contractual obligations as a “business associate” of healthcare providers. These statutes, regulations and contractual obligations impose numerous 
requirements regarding the use and disclosure of personal health information with which we must comply. Our failure to accurately anticipate the 
application or interpretation of these statutes, regulations and contractual obligations as we develop our solutions, a failure by us to comply with 
their requirements (e.g., evolving encryption and security requirements) or an allegation that defects in our products have resulted in noncompliance 
by our customers could create material civil and/or criminal liability for us, resulting in adverse publicity and negatively affecting our business. In 
addition, the use and disclosure of personal health information is subject to regulation in other jurisdictions in which we do business or expect to do 
business in the future. Those jurisdictions may attempt to apply such laws extraterritorially or through treaties or other arrangements with U.S. 
governmental entities. We might unintentionally violate such laws, such laws may be modified and new laws may be enacted in the future which 
may increase the chance that we violate them. Any such developments, or developments stemming from enactment or modification of other laws, or 
the failure by us to comply with their requirements or to accurately anticipate the application or interpretation of these laws could create material 
liability to us, result in adverse publicity and negatively affect our business. For example, the European Union, or EU, adopted the Data Protection 
Directive, or DPD, imposing strict regulations and establishing a series of requirements regarding the storage of personally identifiable information 
on computers or recorded on other electronic media. This has been implemented by all EU member states through national laws. DPD provides for 
specific regulations requiring all non-EU countries doing business with EU member states to provide adequate data privacy protection when 
receiving personal data from any of the EU member states. Similarly, Canada’s Personal Information and Protection of Electronic Documents Act 
provides Canadian residents with privacy protections in regard to transactions with businesses and organizations in the private sector and sets out 
ground rules for how private sector organizations may collect, use and disclose personal information in the course of commercial activities. A 
finding that we have failed to comply with applicable laws and regulations regarding the collection, use and disclosure of personal information 
could create liability for us, result in adverse publicity and negatively affect our business.  

Any legislation or regulation in the area of privacy and security of personal information could affect the way we operate our services and could 
harm our business. The costs of compliance with, and the other burdens imposed by, these and other laws or regulatory actions may prevent us from 
selling our solutions or increase the costs associated with selling our solutions, and may affect our ability to invest in or jointly develop solutions in 
the United States and in foreign jurisdictions. Further, we cannot assure you that our privacy and security policies and practices will be found 
sufficient to protect us from liability or adverse publicity relating to the privacy and security of personal information.  

Developments in the healthcare industry and governing regulations could negatively affect our business.  

Substantially all of our revenue is derived from customers in the healthcare industry, in particular, hospitals. The healthcare industry is highly 
regulated and is subject to changing political, legislative, regulatory and other influences. Developments generally affecting the healthcare industry, 
including new regulations or new interpretations of existing regulations, could adversely affect spending on information technology and capital 
equipment by reducing funding, changes in healthcare pricing or delivery or creating impediments for obtaining healthcare reimbursements, thereby 
causing our sales to decline and negatively impacting our business. For example, the profit margins of our hospital customers are modest and 
pending changes in reimbursement for healthcare costs may reduce the overall solvency of our customers or cause further deterioration in their 
financial or business condition.  

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In March 2010, the United States enacted comprehensive healthcare reform legislation through the Patient Protection and Affordable Health Care 
for America Act and the Health Care and Education Reconciliation Act. By some estimates, the new law is expected to increase the number of 
Americans with health insurance coverage by approximately 32 million through individual and employer mandates, subsidies offered to lower 
income individuals with smaller employers and broadening of Medicaid eligibility, and to affect healthcare reimbursement levels for healthcare 
providers. We cannot predict with certainty what the ultimate effect of federal healthcare reform or any future legislation or regulation, or 
healthcare initiatives, if any, implemented at the state level, will have on us or our customers. For example, the federal healthcare reform imposed a 
2.3% excise tax on medical devices beginning January 2013, to which our company will be subject if any of our communications solutions are 
classified as medical devices. The impact of the tax, coupled with reform-associated payment reductions to Medicare and Medicaid reimbursement, 
could harm our business, operating results and cash flows.  

In addition, our customers’ expectations regarding pending or potential industry developments may also affect their budgeting processes and 
spending plans with respect to our communications solutions. The healthcare industry has changed significantly in recent years and we expect that 
significant changes will continue to occur. However, the timing and impact of developments in the healthcare industry are difficult to predict. We 
cannot assure you that the markets for our solutions will continue to exist at current levels or that we will have adequate technical, financial and 
marketing resources to react to changes in those markets.  

Our use of open source and non-commercial software components could impose risks and limitations on our ability to commercialize our 
solutions.  

Our solutions contain software modules licensed under open source and other types of non-commercial licenses, including the GNU Public License, 
the GNU Lesser Public License, the Apache License and others. We also may incorporate open source and other licensed software into our 
solutions in the future. Use and distribution of such software may entail greater risks than use of third-party commercial software, as licenses of 
these types generally do not provide warranties or other contractual protections regarding infringement claims or the quality of the code. Some of 
these licenses require the release of our proprietary source code to the public if we combine our proprietary software with open source software in 
certain manners. This could allow competitors to create similar products with lower development effort and time and ultimately result in a loss of 
sales for us.  

The terms of many open source and other non-commercial licenses have not been judicially interpreted and there is a risk that such licenses could 
be construed in a manner that could impose unanticipated conditions or restrictions on our ability to commercialize our solutions. In such event, in 
order to continue offering our solutions, we could be required to seek licenses from alternative licensors, which may not be available on a 
commercially reasonable basis or at all, to re-engineer our solutions or to discontinue the sale of our solutions in the event we cannot obtain a 
license or re-engineer our solutions on a timely basis, any of which could harm our business and operating results. In addition, if an owner of 
licensed software were to allege that we had not complied with the conditions of the corresponding license agreement, we could incur significant 
legal costs defending ourselves against such allegations. In the event such claims were successful, we could be subject to significant damages, be 
required to disclose our source code, or be enjoined from the distribution of our solutions.  

Claims of intellectual property infringement could harm our business.  

Vigorous protection and pursuit of intellectual property rights has resulted in protracted and expensive litigation for many companies in our 
industry. Although claims of this kind have not materially affected our business to date, there can be no assurance of the absence of such claims in 
the future. Any claims or proceedings against us, whether meritorious or not, could be time consuming, result in costly litigation, require significant 
amounts of management time, result in the diversion of significant operational resources, or require us to enter into royalty or licensing agreements, 
any of which could harm our business and operating results.  

Intellectual property lawsuits are subject to inherent uncertainties due to the complexity of the technical issues involved, and we cannot be certain 
that we will be successful in defending ourselves against intellectual property claims. In addition, we currently have a limited portfolio of issued 
patents compared to many other industry participants, and therefore may not be able to effectively utilize our intellectual property portfolio to assert 
defenses or counterclaims in response to patent infringement claims or litigation brought against us by third parties. Further, litigation may involve 
patent holding companies or other adverse patent owners who have no relevant products and against whom our potential patents may provide little 
or no deterrence.  

Many potential litigants have the capability to dedicate substantially greater resources to enforce their intellectual property rights and to defend 
claims that may be brought against them. Furthermore, a successful claimant could secure a judgment that  

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requires us to pay substantial damages or prevents us from distributing certain solutions or performing certain services. We might also be required 
to seek a license and pay royalties for the use of such intellectual property, which may not be available on commercially acceptable terms or at all. 
Alternatively, we may be required to develop non-infringing technology, which could require significant effort and expense and may ultimately not 
be successful.  

If we are unable to protect our intellectual property rights, our competitive position could be harmed or we could be required to incur 
significant expenses to enforce our rights.  

Our success depends, in part, on our ability to protect our proprietary technology. We protect our proprietary technology through patent, copyright, 
trade secret and trademark laws in the United States and similar laws in other countries. We also protect our proprietary technology through 
licensing agreements, nondisclosure agreements and other contractual provisions. These protections may not be available in all cases or may be 
inadequate to prevent our competitors from copying, reverse engineering or otherwise obtaining and using our technology, proprietary rights or 
solutions in an unauthorized manner. The laws of some foreign countries may not be as protective of intellectual property rights as those in the 
United States, and mechanisms for enforcement of intellectual property rights may be inadequate. In addition, third parties may seek to challenge, 
invalidate or circumvent our patents, trademarks, copyrights and trade secrets, or applications for any of the foregoing. Our competitors may 
independently develop technologies that are substantially equivalent, or superior, to our technology or design around our proprietary rights. In each 
case, our ability to compete could be significantly impaired.  

To prevent unauthorized use of our intellectual property rights, it may be necessary to prosecute actions for infringement or misappropriation of our 
proprietary rights. Any such action could result in significant costs and diversion of our resources and management's attention, and there can be no 
assurance that we will be successful in such action. Furthermore, many of our current and potential competitors have the ability to dedicate 
substantially greater resources to enforce their intellectual property rights than us. Accordingly, despite our efforts, we may not be able to prevent 
third parties from infringing or misappropriating our intellectual property. While we plan to continue to protect our intellectual property with, 
among other things, patent protection, there can be no assurance that:  

current or future U.S. or foreign patent applications will be approved; 

•  
•   our issued patents will protect our intellectual property and not be held invalid or unenforceable if challenged by third parties; 
•   we will succeed in protecting our technology adequately in all key jurisdictions in which we or our competitors operate; or 
•   others will not independently develop similar or competing products or methods or design around any patents that may be issued to us. 

Our failure to obtain patents with claims of a scope necessary to cover our technology, or the invalidation of our patents, or our inability to protect 
any of our intellectual property, may weaken our competitive position and harm our business and operating results. We might be required to spend 
significant resources to monitor and protect our intellectual property rights. We may initiate claims or litigation against third parties for 
infringement of our proprietary rights or to establish the validity of our proprietary rights. Any litigation, whether or not it is resolved in our favor, 
could result in significant expense to us and divert the efforts of our technical and management personnel, which may harm our business, operating 
results and financial condition.  

Our solutions could be subject to regulation by the U.S. Food and Drug Administration or similar foreign agencies, which could increase our 
operating costs.  

We provide devices that may be, or may become, subject to regulation by the U.S. Food and Drug Administration, or FDA, and similar agencies in 
other countries, or the jurisdiction of these agencies could be expanded in the future to include our solutions. The FDA regulates certain products, 
including software-based products, as “medical devices” based, in part, on the intended use of the product and the risk the device poses to the 
patient should the device fail to perform properly. Although we have concluded that our wireless badge is a general-purpose communications 
device not subject to FDA regulation, the FDA could disagree with our conclusion, or changes in our solutions or the FDA’s evolving regulation 
could lead to FDA regulation of our solutions. Many other countries in which we sell or may sell our solutions could also have similar regulations 
applicable to our solutions, some of which may be subject to change or interpretation. We may incur substantial operating costs if we are required to 
register our solutions or components of our solutions as regulated medical devices under U.S. or foreign regulations, obtain premarket approval 
from the FDA or foreign regulatory agencies, and satisfy the extensive reporting requirements. In addition, failure to comply with these regulations 
could result in enforcement actions and monetary penalties.  

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Product liability or other liability claims could cause us to incur significant costs, adversely affect the sales of our solutions and harm our 
reputation.  

Our solutions are utilized by healthcare professionals and others in the course of providing patient care. It is possible that patients, family members, 
physicians, nurses or others may allege we are responsible for harm to patients or healthcare professionals due to defects in, the malfunction of, the 
characteristics of, or the operation of, our solutions. Any such allegations could harm our reputation and ability to sell our solutions.  

Components of our solutions utilizing Wi-Fi also emit radio frequency, or RF, energy. RF emissions have been alleged, in connection with cellular 
phones, to have adverse health consequences. While these components of our solutions comply with guidelines applicable to such emissions, some 
may allege that these components of our solutions cause adverse health consequences or applicable guidelines may change making these 
components of our solutions non-compliant. Regulatory agencies in the United States and other countries in which we do or plan to do business 
may implement regulations concerning RF emissions standards. In addition, healthcare professionals have alleged and may allege in the future that 
magnets in our badges may emit electromagnetic radiation or otherwise interfere with implanted medical or other devices. Any such allegations or 
non-compliance, or any regulatory developments, including any changes affecting the transmission of radio signals, could negatively impact the 
sales of our solutions, require costly modifications to our solutions and harm our reputation.  

Although our customer agreements contain terms and conditions, including disclaimers of liability, that are intended to reduce or eliminate our 
potential liability, we could be required to spend significant amounts of management time and resources to defend ourselves against product 
liability, tort, warranty or other claims. If any such claims were to prevail, we could be forced to pay damages, comply with injunctions or stop 
distributing our solutions. Even if potential claims do not result in liability to us, investigating and defending against these claims could be 
expensive and time consuming and could divert management's attention away from our business. We maintain general liability insurance coverage, 
including coverage for errors and omissions; however, this coverage may not be sufficient to cover large claims against us or otherwise continue to 
be available on acceptable terms. Further, the insurer could attempt to disclaim coverage as to any particular claim.  

Our business is subject to the risks of earthquakes, fire, floods and other natural catastrophic events, and to interruption by man-made 
problems such as power disruptions or terrorism.  

Our corporate headquarters are located in the San Francisco Bay Area, a region known for seismic activity, and many critical components of our 
solutions are sourced in Asia and Mexico, regions known to suffer natural disasters. A significant natural disaster, such as an earthquake, fire or a 
flood, occurring at our headquarters, our other facilities or where our contract manufacturer or its suppliers are located, could harm our business, 
operating results and financial condition. In addition, acts of terrorism could cause disruptions in our business, the businesses of our customers and 
suppliers, or the economy as a whole. We also rely on information technology systems to communicate among our workforce located worldwide, 
and in particular, our senior management, general and administrative, and research and development activities that are coordinated with our 
corporate headquarters in the San Francisco Bay Area. Any disruption to our internal communications, whether caused by a natural disaster or by 
man-made problems, such as power disruptions, in the San Francisco Bay Area, Asia or Mexico could delay our research and development efforts, 
cause delays or cancellations of customer orders or delay deployment of our solutions, which could harm our business, operating results and 
financial condition.  

We may require additional capital to support our business growth, and such capital may not be available.  

We intend to continue to make investments to support business growth and may require additional funds to respond to business challenges, which 
include the need to develop new solutions or enhance existing solutions, enhance our operating infrastructure, expand our sales and marketing 
capabilities, expand into non-healthcare markets, and acquire complementary businesses, technologies or assets. Accordingly, we may need to 
engage in equity or debt financing to secure funds. Equity and debt financing, however, might not be available when needed or, if available, might 
not be available on terms satisfactory to us. If we raise additional funds through equity financing, our stockholders may experience dilution. Debt 
financing, if available, may involve covenants restricting our operations or our ability to incur additional debt. If we are unable to obtain adequate 
financing or financing on terms satisfactory to us, our ability to continue to support our business growth and to respond to business challenges could 
be significantly limited as we may have to delay, reduce the scope of or eliminate some or all of our initiatives, which could harm our operating 
results.  

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As an “emerging growth company” under the JOBS Act, we are permitted to, and may, rely on exemptions from certain disclosure and 
governance requirements.  

As an “emerging growth company” under the Jumpstart Our Business Startups Act, or JOBS Act, we are permitted to, and may, rely on exemptions 
from certain disclosure and governance requirements. For example, for so long as we are an emerging growth company, which can last, at most, 
until the first fiscal year following the fifth anniversary of our initial public offering, we will not be required to:  

•   have our independent registered public accounting firm report on our internal control over financial reporting pursuant to Section 404(b) of the 

•  

Sarbanes-Oxley Act;  
comply with any requirement that may be adopted by the Public Company Accounting Oversight Board regarding mandatory audit firm 
rotation or a supplement to the auditor's report providing additional information about the audit and the financial statements;  

•   provide the “compensation discussion and analysis” and certain compensation tables for our named executive officers in our Form 10-K or 

annual proxy statement; and  
submit certain executive compensation matters to stockholder advisory votes, such as “say on pay” and “say on frequency.”

•  

We could be an emerging growth company for up to five years, although, if the market value of our common stock that is held by non-affiliates 
exceeds $700 million as of June 30 of any year starting with June 30, 2013, we could cease to be an “emerging growth company” as of the 
following December 31. Thereafter, as of each fiscal year end, our independent registered public accounting firm will be required to evaluate and 
report on our internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act. While management has established plans to 
accommodate the additional assessment and attestation procedures and related costs of Section 404(b) compliance, we may incur additional costs or 
require additional management time to comply with Section 404(b) in a timely manner. To the extent we find a material weakness or other 
deficiency in our internal control over financial reporting, the accuracy and timeliness of our financial reporting may be adversely affected.  

If we do not maintain effective internal control over financial reporting or disclosure controls and procedures in the future, the accuracy and 
timeliness of our financial reporting may be adversely affected.  

The Sarbanes-Oxley Act requires, among other things, that we assess the effectiveness of our internal control over financial reporting annually and 
disclosure controls and procedures quarterly. In particular, beginning with the year ending on December 31, 2013, we must obtain reasonable 
assurance of our internal control over financial reporting to allow management to report on the effectiveness of our internal control over financial 
reporting as required by Section 404 of the Sarbanes-Oxley Act. If a material weakness in our internal control over financial reporting is identified 
in the future, we are not able to comply with the requirements of Section 404 in a timely manner or we do not maintain effective controls, our 
reported financial results could be materially misstated or could be restated, we could receive an adverse opinion regarding our controls from our 
independent registered public accounting firm (once such opinion is required under the Sarbanes-Oxley Act), we could be subject to investigations 
or sanctions by regulatory authorities, which would require additional financial and management resources, and the market price of our stock could 
decline .  

We will continue to incur increased costs as a result of operating as a public company and our management will have to devote substantial time 
to public company compliance obligations.  

As a public company, we will continue to incur substantial legal, accounting and other expenses that we did not incur as a private company. We will 
continue to incur substantial expenses even though we as an “emerging growth company” may rely upon the disclosure and governance exemptions 
under the JOBS Act. The Sarbanes-Oxley Act of 2002, or Sarbanes-Oxley Act, as well as rules subsequently implemented by the SEC and our stock 
exchange, impose various requirements on public companies, including changes in corporate governance practices. Our management and other 
personnel will need to devote a substantial amount of time to these compliance requirements and any new requirements that the Dodd-Frank Wall 
Street Reform and Consumer Protection Act of 2010 may impose on public companies. Moreover, these rules and regulations, along with 
compliance with accounting principles and regulatory interpretations of such principles, as amended by the JOBS Act, have increased and will 
continue to increase our legal, accounting and financial compliance costs and have made and will continue to make some activities more time-
consuming and costly. For example, we expect these rules and regulations to make it more difficult and more expensive for us to obtain director and 
officer liability insurance, and we may be required to accept reduced policy limits and coverage or incur substantial costs to maintain the same or 
similar coverage.  

Compliance with the SEC's new rule for disclosures on sourcing of "conflict minerals" will likely be time consuming and potentially costly and 
could adversely affect our reputation.  

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Under the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, the SEC has adopted a new rule that applies to companies that 
use certain minerals and metals, known as conflict minerals, in their products, including certain products manufactured for them by third parties. 
The new rule will require companies that use conflict minerals in the production of their products to  conduct diligence as to whether or not such 
minerals originate from the Democratic Republic of Congo and adjoining countries and to file certain information with the SEC about the use of 
these minerals.  We will incur additional costs to comply with the due diligence and disclosure requirements.  In addition, depending upon our 
findings, or our inability to make reliable findings, about the source of any conflict minerals that we use, our reputation could be harmed.   While 
the first report is not due until 2014, we will need to incur costs in preparation for this reporting in 2013.  Certain industry organizations have filed a 
petition challenging the adoption of the new rule by the SEC, but we are unable to predict the impact of this challenge on the applicability of the 
new rule.  

Risks related to our common stock  

The market price of our common stock may be volatile, and your investment in our stock could suffer a decline in value.  

There has been significant volatility in the market price and trading volume of equity securities, which is often unrelated or disproportionate to the 
financial performance of the companies issuing the securities. These broad market fluctuations may negatively affect the market price of our 
common stock. The market price of our common stock could fluctuate significantly in response to the factors described in this “Risk Factors” 
section and elsewhere in this Form 10-K and other factors, many of which are beyond our control, including:  

•  
•  
•  

•  

actual or anticipated variation in anticipated operating results of us or our competitors; 
the financial projections we may provide to the public, any changes in these projections or our failure to meet these projections; 
announcements by us or our competitors of new solutions, new or terminated significant contracts, commercial relationships or capital 
commitments;  
failure of securities analysts to maintain coverage of us, changes in financial estimates by any securities analysts who follow our company, or 
our failure to meet these estimates or the expectations of investors;  

commencement of, or our involvement in, litigation; 
announced or completed acquisitions of businesses, technologies or assets by us or our competitor; 
changes in operating performance and stock market valuations of other technology companies generally, or those in our industry in particular; 

•   developments or disputes concerning our intellectual property or other proprietary rights; 
•  
•  
•  
•   price and volume fluctuations attributable to inconsistent trading volume levels of our common stock; 
•   our public float relative to the total number of shares of our common stock that are issued and outstanding; 
•   price and volume fluctuations in the overall stock market, including as a result of trends in the economy as a whole; 
•  
•  
•   unfavorable economic conditions and slow or negative growth of our markets; and 
•   other events or factors, including those resulting from war or incidents of terrorism. 

rumors and market speculation involving us or other companies in our industry; 
any major change in our management; 

In addition, in the past, following periods of volatility in the overall market and the market price of a particular company’s securities, securities 
class action litigation has often been instituted against these companies. This litigation, if instituted against us, could result in substantial costs and a 
diversion of our management's attention and resources.  

If securities or industry analysts issue an adverse or misleading opinion regarding our stock or do not publish research or reports about our 
business, our stock price could decline.  

The trading market for our common stock depends in part on the research and reports that securities or industry analysts publish about us and our 
business. We do not control these analysts or the content and opinions included in their reports. The price of our common stock could decline if one 
or more analysts downgrade our common stock or if those analysts issue other unfavorable commentary or cease publishing reports about us or our 
business. If one or more analysts cease coverage of our company or fail to regularly publish reports about our company, we could lose visibility in 
the financial market, which in turn could cause our stock price to decline. Further, securities or industry analysts may elect not to provide research 
coverage of our common stock and such lack of research coverage may adversely affect the market price of our common stock.  

The concentration of our capital stock ownership with insiders will likely limit your ability to influence corporate matters.  

Our executive officers, directors, current 5% or greater stockholders and entities affiliated with any of them together beneficially own 
approximately 42% of our common stock outstanding as of December 31, 2012. These stockholders, if they  

23  

 
   
 
 
 
 
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act together, will have significant influence over all matters requiring stockholder approval, including the election of directors and approval of 
significant corporate transactions, and may take actions that may not be in the best interests of our other stockholders. This concentration of 
ownership could also limit stockholders’ ability to influence corporate matters. Accordingly, corporate actions might be taken even if other 
stockholders, including you, oppose them, or may not be taken even if other stockholders view them as in the best interests of our stockholders. 
This concentration of ownership may have the effect of delaying or preventing a change of control of our company, may make the approval of 
certain transactions difficult or impossible without the support of these stockholders and might adversely affect the market price of our common 
stock.  

Our management has broad discretion over the use of proceeds from our public offerings and might not apply the proceeds of our public 
offerings in ways that increase the value of your investment in our company.  

Our management has broad discretion to use the net proceeds to us from our initial public offering and our secondary public offering, and you are 
relying on the judgment of our management regarding the application of these proceeds, without the opportunity to assess whether the proceeds are 
being used appropriately. The failure of our management to apply the $70.5 million net proceeds of our initial public offering and the $36.0 million 
net proceeds from our secondary public offering effectively could harm our business, financial condition and operating results, and may not 
increase the value of your investment in our company. Largely as a result of these public offerings, we had $127.5 million invested in cash, cash 
equivalents, and short-term investments at December 31, 2012. We have not allocated these net proceeds for specific purposes other than allocating 
a portion of the proceeds from our initial public offering to the repayment in full of outstanding borrowings under our credit facility, which we 
repaid in April 2012. We intend to use the net proceeds from our public offerings for general corporate and working capital purposes. We may also 
use a portion of the net proceeds to acquire or invest in complementary businesses, technologies or assets, but at this time, we have no current 
understandings, agreements or commitments to do so. Our management might not be able to yield a significant return or any return on any 
investment of these net proceeds.  

Our stock price could decline due to the substantial number of outstanding shares of our common stock that are available for sale on the public 
market.  

All of our outstanding shares recently became freely tradable without restrictions or further registration under the federal securities laws, except for 
shares held by directors, executive officers and other affiliates which are subject to volume limitations under Rule 144 of the Securities Act of 1933 
and various vesting agreements.  If the holders of the shares that were previously subject to transfer restrictions sell, or indicate an intention to sell, 
substantial amounts of our common stock could be available for sale in the public market, and the trading price of our common stock could decline.  
Additional shares subject to outstanding warrants and shares subject to outstanding options and reserved for future issuance under our stock option 
and purchase plans could also be available for sale in the public market to the extent permitted by the provisions of various vesting agreements and 
Rules 144 and 701 under the Securities Act.  

We have never paid cash dividends on our capital stock, and we do not anticipate paying any dividends in the foreseeable future.  

We have never paid cash dividends on any of our capital stock and currently intend to retain our future earnings to fund the development and 
growth of our business. As a result, capital appreciation, if any, of our common stock will be the sole source of gain for the foreseeable future.  

Our charter documents and Delaware law could discourage, delay or prevent a change of control of our company or change in our 
management that stockholders consider favorable and cause our stock price to decline.  

Certain provisions of our restated certificate of incorporation and restated bylaws and Delaware law could discourage, delay or prevent a change of 
control of our company or change in our management that the stockholders of our company consider favorable. These provisions:  

•  

authorize the issuance of “blank check” preferred stock that our board of directors could issue to increase the number of outstanding shares and 
to discourage a takeover attempt;  

•   prohibit stockholder action by written consent, requiring all stockholder actions to be taken at a meeting of stockholders; 
•  

establish advance notice procedures for nominating candidates to our board of directors or proposing matters that can be acted upon by 
stockholders at stockholder meetings;  
limit the ability of our stockholders to call special meetings of stockholders; 
•  
•   prohibit stockholders from cumulating their votes for the election of directors; 
•   permit newly created directorships resulting from an increase in the authorized number of directors or vacancies on our board of directors to be 

filled only by majority vote of our remaining directors, even if less than a quorum is then in office;  

•   provide that our board of directors is expressly authorized to make, alter or repeal our bylaws; 

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establish a classified board of directors so that not all members of our board are elected at one time; 

•  
•   provide that our directors may be removed only for “cause” and only with the approval of the holders of at least 66 2/3rds percent of our 

outstanding stock; and  
require super-majority voting to amend certain provisions in our certificate of incorporation and bylaws. 

•  

Section 203 of the Delaware General Corporation Law may also discourage, delay or prevent a change of control of our company.  

Item 1B.   Unresolved Staff Comments 

None  

Item 2.   Properties 

We do not currently own any of our facilities. The following table sets forth the location, approximate size, primary use and lease expiration dates 
of our leased facilities. Our facilities are in good operating condition and adequately serve our business needs.   

Location  
San Jose, California  
Knoxville, Tennessee  
San Francisco, California  
Toronto, Canada  
Reading, United Kingdom  

Item 3.   Legal Proceedings 

Approximate 

square feet      
57,930      
7,502      
3,093      
4,260      
1,000      

Primary use  
Headquarters and product warehousing  
Development, sales and support  
ExperiaHealth headquarters  
Development, sales and support  
Sales and support  

  Lease expiration date  
  April 1, 2016  
  March 31, 2016  
  April 19, 2014  
  April 30, 2017  
  December 31, 2014  

From time to time, we may be involved in lawsuits, claims, investigations and proceedings, consisting of intellectual property, commercial, 
employment and other matters which arise in the ordinary course of business. We are not currently involved in any material legal proceedings.  

Item 4.   Mine Safety Disclosures 

None.  

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PART II  

Item 5.   Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 

Market Information  

Our common stock has been listed on the New York Stock Exchange under the symbol “VCRA” since March 28, 2012. Prior to that date, there was 
no public trading market for our common stock. Our initial public offering was priced at $16.00 per share on March 27, 2012. The following table 
sets forth for the periods indicated the high and low sales prices per share of our common stock as reported on the New York Stock Exchange:  

Year ending December 31, 2012  

First Quarter (beginning March 28, 2012)  
Second Quarter  
Third Quarter  
Fourth Quarter  

Holders of Common Stock  

Low     

20.20     $ 
20.70     $ 
24.17     $ 
22.11     $ 

High  

24.91  
28.15  
32.97  
31.25  

$ 
$ 
$ 
$ 

As of December 31, 2012, we had 149 holders of record of our common stock. The actual number of stockholders is greater than this number of 
record holders, and includes stockholders who are beneficial owners, but whose shares are held in street name by brokers and other nominees. This 
number of holders of record also does not include stockholders whose shares may be held in trust by other entities.  

Dividend policy  

We have never declared or paid any cash dividends on our capital stock, and we do not currently intend to pay any cash dividends on our common 
stock for the foreseeable future. We expect to retain future earnings, if any, to fund the development and growth of our business. Any future 
determination to pay dividends on our common stock will be at the discretion of our board of directors and will depend upon, among other factors, 
our financial condition, operating results, current and anticipated cash needs, plans for expansion and other factors that our board of directors may 
deem relevant.  

Stock Performance  

This stock performance graph shall not be deemed "soliciting material" or to be "filed" with the SEC for purposes of Section 18 of the Securities 
Exchange Act of 1934, as amended, or Exchange Act, or otherwise subject to the liabilities under that Section, and shall not be deemed to be 
incorporated by reference into any filing of Vocera Communications, Inc. under the Securities Act or the Exchange Act.  

The following stock performance graph compares the cumulative total return provided to holders of the common stock of Vocera Communications, 
Inc. relative to the cumulative total returns of the New York Stock Exchange Composite Index and the Standard & Poors 1500 Health Care 
Technology Index since the pricing of the initial public offering of Vocera’s common stock on March 28, 2012.  An investment of $100 is assumed 
to have been made in our common stock and in each of the indexes on March 28, 2012, and its relative performance is tracked through December 
31, 2012.  

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Vocera Communications Inc.  
NYSE Composite  
S&P Health Care Technology  

Assumed investment date  
3/28/2012  
100.00  
100.00  
100.00  

End of performance period  
12/31/2012  
119.35  
105.02  
101.94  

Use of Proceeds from Public Offering of Common Stock  

Our initial public offering of common stock was effected through a Registration Statement on Form S-1 (File No. 333-175932) that was declared 
effective by the Securities and Exchange Commission on March 27, 2012, and a Registration Statement on Form S-1 (File No. 333-180389) under 
Rule 462(b) of the Securities Act that became effective upon its filing.  

There has been no material change in the planned use of proceeds from our initial public offering as described in our final prospectus filed with the 
Securities and Exchange Commission on March 28, 2012 pursuant to Rule 424(b). On April 3, 2012, we paid off all of our then-outstanding debt.  

Issuer Purchases of Equity Securities  

The table below provides information with respect to repurchases of unvested shares of our common stock made pursuant to our 2000 Stock Option 
Plan, as amended, and our 2006 Stock Option Plan, as amended. All shares in the table below were shares repurchased as a result of us exercising 
our right of repurchase for unvested shares under our stock option plans and not pursuant to a publicly announced plan or program.  

Period  
October 31, 2012  
November 30, 2012  
December 31, 2012  

Total  

Total Number 
of Shares 
Purchased 

Average Price Paid 
Per Share  

Total Number of 
Shares Purchased 
as Part of Publicly 
Announced Plans 
or Programs  

833    $ 
468    
0    
1,301    $ 

27  

2.16      
5.04      
—     
3.20      

—     
—     
—     
—     

Maximum Number 
of Shares that May 
Yet be Purchased 
Under the Plans or 
Programs  
— 
— 
— 
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Item 6.   Selected Financial Data 

The following selected consolidated financial data should be read in conjunction with Item 7, “Management’s Discussion and Analysis of Financial 
Condition and Results of Operations” and the consolidated financial statements and related notes included in Item 8, “Financial Statements and 
Supplementary Data” of this Annual Report on Form 10-K. The selected consolidated financial data in this section are not intended to replace the 
consolidated financial statements and are qualified in their entirety by the consolidated financial statements and related notes included elsewhere in 
this Annual Report on Form 10-K.  

We derived the statement of operations data for the years ended December 31, 2012, 2011 and 2010 and the balance sheet data as of December 31, 
2012 and 2011 from our audited financial statements included elsewhere in this report. We derived the statement of operations data for the years 
ended December 31, 2009 and 2008 and the balance sheet data as of December 31, 2010, 2009 and 2008 from our audited financial statements that 
do not appear in this report. Our historical results are not necessarily indicative of the results to be expected in the future.  

(in thousands, except per share data)  
Consolidated statements of operations data:  
Total revenue  
Gross profit  
Net income (loss)  
Less: undistributed earnings attributable to participating 
securities  

Net income (loss) attributable to common stockholders  

  $ 

Net income (loss) per share attributable to common stockholders        

2012  

Years ended December 31,  
2010  

2009  

2011  

  $ 

100,957     $ 
64,336     
2,893     

79,503     $ 
47,996     
(2,479 )    

56,803     $ 
35,628     
1,210     

41,139     $ 
25,273     
(992 )    

(1,366 )    
1,527     $ 

—    
(2,479 )    $ 

(1,210 )    

—    $ 

—    
(992 )    $ 

2008  

39,826  
20,059  
(6,313 ) 

— 
(6,313 ) 

Basic and diluted  

$0.08   

$(0.74)   

$0.00   

$(0.49)   

$(3.13) 

Weighted average shares used to compute net income (loss) per 
share attributable to common stockholders  

Basic  

Diluted  

(in thousands)  
Consolidated balance sheet data:  
Cash, cash equivalents and short-term investments  
Total assets  
Total borrowings  
Convertible preferred stock warrant liability  
Convertible preferred stock  
Total stockholders’ equity (deficit)  

17,979     
20,608     

3,370     
3,370     

2,223     
2,846     

2,039     
2,039     

2,014  
2,014  

2012  

2011  

As of December 31,  
2010  

2009  

2008  

  $ 

127,510     $ 
167,305     
—    
—    
—    
123,125     

14,898     $ 
49,818     
8,333     
1,853     
53,013     
(49,399 )    

8,642     $ 
33,933     
5,405     
1,127     
52,758     
(50,364 )    

8,931     $ 
19,801     
1,777     
802     
52,758     
(53,372 )    

6,193  
19,385  
1,661  
567  
52,758  
(52,902 ) 

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Item 7.   Management's Discussion and Analysis of Financial Condition and Results of Operations 

The following discussion and analysis of our financial condition and results of operations should be read together with our consolidated financial 
statements and related notes included in Item 8, “Financial Statements and Supplementary Data” included in this Annual Report on Form 10-K. 
This discussion and analysis contains forward-looking statements that involve risks, uncertainties and assumptions, such as statements of our plans, 
objectives, expectations and intentions. The cautionary statements made in this Annual Report on Form 10-K should be read as applying to all 
related forward-looking statements wherever they appear in this Annual Report on Form 10-K. Our actual results may differ materially from those 
anticipated in these forward-looking statements as a result of many factors, including but not limited to those set forth under Item 1A, “Risk 
factors” and elsewhere in this Annual Report on Form 10-K.  

Business overview  

We are a provider of mobile communication solutions focused on addressing critical communication challenges facing hospitals today. We help our 
customers improve patient safety and satisfaction, and increase hospital efficiency and productivity through our Voice Communication, Secure 
Messaging and Care Transition solutions. Our Voice Communication solution, which includes a lightweight, wearable, voice-controlled 
communication badge and a software platform, enables users to connect instantly with other hospital staff simply by saying the name, function or 
group name of the desired recipient. Our Secure Messaging solution securely delivers text messages and alerts directly to and from smartphones, 
replacing legacy pagers. Our Care Transition solution is a hosted voice and text based software application that captures, manages and monitors 
patient information when responsibility for the patient is transferred or “handed-off” from one caregiver to another, or when the patient is 
discharged from the hospital.  

At the core of our Voice Communication solution is a patent-protected software platform that we introduced in 2002. We have significantly 
enhanced and added features and functionality to this solution through ongoing development based on frequent interactions with our customers. Our 
software platform is built upon a scalable architecture and recognizes more than 100 voice commands. Users can instantly communicate with others 
using the Vocera communication badge, or through Vocera Connect client applications available for iPhone and Android smartphones, as well as 
Cisco wireless IP phones and other mobile devices. Our Voice Communication solution can also be integrated with nurse call and other clinical 
systems to immediately and efficiently alert hospital workers to patient needs. We have shipped over 500,000 communication badges to our 
customers.  

We outsource the manufacturing of our products. Our outsourced manufacturing model allows us to scale our business without the significant 
capital investment and on-going expenses required to establish and maintain manufacturing operations. We work closely with our contract 
manufacturer, SMTC Corporation, and key suppliers to manage the procurement, quality and cost of components. We seek to maintain an optimal 
level of finished goods inventory to meet our forecast sales and unanticipated shifts in sales volume and mix.  

We primarily sell products and maintenance services directly to end users. To date, substantially all of our revenue has been derived from sales of 
our Voice Communication solution, including product maintenance and related services. Revenue grew 27.0% to $101.0 million in 2012 from $79.5 
million in 2011, and our 2011 revenue grew 40.0% from $56.8 million in 2010. For the year ended December 31, 2012 we recorded net income of 
$2.9 million . For the year ended December 31, 2011, we recorded a net loss of $2.5 million , which included $1.0 million of additional outside 
service costs as we prepared to become a public company.  

Our diverse customer base ranges from large hospital systems to small local hospitals, as well as other healthcare facilities and customers in non-
healthcare markets. We are not reliant on any one or group of customers. For 2012, our largest end customer represented only 2.7% of revenue. 
While we have international customers in other English speaking countries such as Canada, the United Kingdom and Australia, most of our 
customers are located in the United States. International customers represented 10.7% and 7.3% of our revenue in 2012 and in 2011, respectively. 
We are developing plans to expand our presence in other English speaking markets and enter non-English speaking markets.  

Our growth in 2012 was primarily due to increased product sales of our Voice Communication solution, and, to a lesser extent, to an increase in 
services sales. We had balanced growth in product sales in 2012, with increases in sales to new customers and expanded deployments by existing 
customers, as well as sales of replacement badges due, in part, to favorable reception of our new B3000 badges. We believe that we have the ability 
to continue to grow in each of these areas in 2013. In addition, we are continuing to invest to accelerate the development of new products for our 
healthcare and targeted non-healthcare markets. In the fourth quarter of 2012 and continuing into the first quarter of 2013, we expanded and, we 
believe, upgraded our sales organization with the addition of new sales personnel and bifurcating sales roles between obtaining new customers and 
managing the installed customer base. In recent months, we also entered into sales contracts with four national health systems. A potential challenge 
in 2013 are sales to US government customers, which have experienced a slowdown and deferral of  

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orders due to the ongoing effects of and uncertainty around sequestration and debt ceiling issues. We believe that our business to US government 
customers will continue to be less visible and predictable in 2013 as we experienced in the third and fourth quarters of 2012.  

Acquisitions  

During the last four months of 2010, we completed four acquisitions, for total purchase consideration of $10.0 million. Assets acquired and 
liabilities assumed were recorded at their estimated fair values as of the respective acquisition date. We recorded $4.4 million as identifiable 
intangible assets and $5.6 million as goodwill. We also incurred $1.0 million in acquisition related expenses, which was recorded in general and 
administrative expense. These acquisitions did not contribute significantly to our revenue in 2010.  

The acquisitions of Integrated Voice Systems and of the OptiVox product line enhanced our product offerings by incorporating solutions designed 
to streamline patient hand-offs, enabling caregivers to capture and transfer important information in a secure, manageable, web-enabled manner. 
The acquisition of Wallace Wireless provided us with smartphone messaging solutions enabling the secure delivery of text messages, alerts and 
other information directly to and from smartphones, complementing our Voice Communication solution. The acquisition of DS Consulting 
Associates, d/b/a ExperiaHealth, enabled us to provide patient experience consulting services to help hospitals improve patient experience and 
safety.  

Components of operating results  

Revenue.     We generate revenue from the sale of products and services. As discussed further in the section titled “Critical accounting policies and 
estimates—Revenue recognition and deferred revenue” below, revenue is recognized when persuasive evidence of an arrangement exists, delivery 
has occurred, the price is fixed or determinable and collection is reasonably assured.  

Revenue is comprised of the following:  

•   Product.     Our solutions include both hardware and software. We refer to hardware revenue as device revenue, which includes revenue from 

sales of our communication badges, badge accessories, including batteries, battery chargers, lanyards, clips and other ancillary badge 
components, and our Vocera smartphone. Software revenue is derived primarily from the sale of perpetual licenses to our Voice 
Communication solution. We derive additional software revenue from the sale of term licenses, which can be renewed on a subscription basis. 
Product revenue is generally recognized upon shipment of hardware and perpetual licenses and, in the case of term licenses, ratably over the 
applicable term.  

•   Service.     We receive service revenue from sales of software maintenance, extended warranties and professional services. Software 

maintenance is typically invoiced annually in advance, recorded as deferred revenue, and recognized as revenue ratably over the service period. 
Our professional services revenue is based on both time and materials, and fixed price contracts, and is recognized as the services are provided. 
Extended warranties are invoiced in advance, recorded as deferred revenue, and recognized ratably over the extended warranty period.  

Cost of revenue.     Cost of revenue is comprised of the following:  

•   Cost of product.     Cost of product is comprised primarily of materials costs, software license costs, warranty, and manufacturing overhead for 
test engineering, material requirements planning and our shipping and receiving functions. Cost of product also includes facility costs and 
write-offs for excess and obsolete inventory, as well as depreciation and amortization expenses. As we introduce new products, we expect 
material costs will increase as a percent of revenue for a period of time.  

•   Cost of service.     Cost of service is comprised primarily of employee wages, benefits and related personnel expenses of our technical support 
team, our professional consulting personnel and our training teams. Cost of service also includes facility and information technology costs. We 
expect our cost of service will increase as we continue to invest in support services to meet the needs of our customer base.  

Operating expenses.     Operating expenses are comprised of the following:  

•   Research and development.     Research and development expenses consist primarily of employee wages, benefits and related personnel 

expenses, hardware materials, and consultant fees and expenses related to the design, development, testing and enhancements of our solutions. 
We intend to continue to invest in improving the functionality of our solutions and the development of new solutions. As a result, we expect 
research and development expense to increase for the foreseeable future.  

•   Sales and marketing.     Sales and marketing expenses consist primarily of employee wages, benefits and related personnel expenses, as well as 

trade shows, marketing and public relations programs and advertising. Sales commissions are earned  

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when an order is received from a customer, and as a result, in some cases these commissions are expensed in an earlier period than the period 
in which the related revenue is recognized. Historically, our bookings have tended to peak in the fourth quarter of each year driving higher 
sales commissions, and to be lowest in the first quarter. We intend to continue to expand our direct sales force for the foreseeable future and, 
accordingly, expect sales and marketing expenses to increase.  

•   General and administrative.     General and administrative expenses consist primarily of employee wages, benefits and related personnel 

expenses, consulting, audit fees, legal fees and other general corporate expenses. We expect general and administrative expense to increase for 
the foreseeable future due to the significant costs we expect to incur as we continue to build and maintain the infrastructure necessary to 
comply with the regulatory requirements of being a public company and as we add personnel to support our growth.  

Interest income, interest expense and other income (expense), net.  

•  

•  

Interest income.     Interest income consists primarily of interest income earned on our cash, cash equivalent and short-term investment 
balances. Our interest income will vary each reporting period depending on our average cash, cash equivalent and short-term investment 
balances during the period and market interest rates.  

Interest expense .    Interest expense includes interest expense related to debt and financing obligations resulting from our credit facility and 
security agreement, which was paid off in full on April 3, 2012. We expect interest expense to fluctuate in the future with changes in our 
borrowings.  

•   Other income (expense), net.     Other income (expense), net consists primarily of income from a stipend for market research regarding the 
industry in which our company operates that we provided to a market research firm, and the change in the fair value of our convertible 
preferred stock warrants. Our convertible preferred stock warrants were classified as liabilities and, as such, were marked-to-market at each 
balance sheet date with the corresponding gain or loss from the adjustment recorded as other income (expense), net. Upon the consummation of 
our initial public offering, on April 2, 2012, these warrants converted into warrants to purchase common stock and are no longer marked-to-
market. Other income (expense), net also includes any foreign exchange gains and losses.  

Provision for income taxes.     We are subject to income taxes in the countries where we sell our solutions. We anticipate that in the future as we 
expand our sale of solutions to customers outside the United States, we will become subject to taxation based on the foreign statutory rates in the 
countries where these sales took place and our effective tax rate could fluctuate accordingly. Currently, each of our international subsidiaries is 
operating under cost plus agreements where the U.S. parent company reimburses the international subsidiary for its costs plus an arm's length profit. 

Income taxes are computed using the asset and liability method, under which deferred tax assets and liabilities are determined based on the 
difference between the financial statement and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the 
differences are expected to affect taxable income. Valuation allowances have been established to reduce deferred tax assets to the amount 
reasonably expected to be realized. Changes in valuation allowances are reflected as component of provision for income taxes.  

At December 31, 2012, we had a valuation allowance against net deferred tax assets of $21.5 million. While we are encouraged by the pretax profit 
earned in 2012 and by the favorable trend of our financial results, management believes it is appropriate to obtain confirmatory evidence that the 
improvement in our results of operations is sustainable, and that realization of at least some of the deferred income tax assets is more likely than 
not, before reversing a portion of the valuation allowance to earnings.  

We intend to review on a quarterly basis our conclusions about the appropriate amount of its deferred income tax asset valuation allowance. If we 
continue to generate profits in 2013 and beyond, it is likely that the US valuation allowance position will be reversed in the foreseeable future. We 
expect a significant benefit to be recorded in the period the valuation allowance reversal is recorded and a significantly higher effective tax rate in 
periods following the valuation allowance reversal.  

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Results of operations  

The following table is a summary of our consolidated statements of operations for the years ended December 31, 2012, 2011 and 2010.  

(in thousands, except percentages)  
Consolidated statements of operations data:  
Revenue  

Product  
Service  

Total revenue  

Cost of revenue  
Product  
Service  

Total cost of revenue  

Gross profit  
Operating expenses  

Research and development  
Sales and marketing  
General and administrative  
Total operating expenses  

Income (loss) from operations  
Interest income  
Interest expense  
Other expense, net  
Income (loss) before income taxes  
(Provision for) benefit from income taxes  

Years ended December 31,  

2012  

2011  

2010  

   Amount      % Revenue     Amount  

   % Revenue      Amount      % Revenue    

  $  65,028     
35,929     
100,957     

64.4  %   $ 
35.6  
100.0  

50,322     
29,181     
79,503     

63.3  %    $  35,516     
21,287     
36.7  
56,803     
100.0  

62.5  %   
37.5  
100.0  

21,551     
15,070     
36,621     
64,336     

11,618     
33,432     
14,390     
59,440     
4,896     
171     
(84 )   
(1,463 )   
3,520     
(627 )   
2,893     

21.3  
14.9  
36.3  
63.7  

11.5  
33.1  
14.3  
58.9  
4.8  
0.2  
(0.1 )  
(1.4 )  
3.5  
(0.6 )  
2.9  %   $ 

17,465     
14,042     
31,507     
47,996     

9,335     
28,151     
11,316     
48,802     
(806 )   
17     
(332 )   
(1,073 )   
(2,194 )   
(285 )   
(2,479 )   

22.0  
17.7  
39.6  
60.4  

11.7  
35.4  
14.2  
61.4  
(1.0 )  
— 
(0.4 )  
(1.3 )  
(2.8 )  
(0.4 )  
(3.1 )%   $ 

12,222     
8,953     
21,175     
35,628     

6,698     
20,953     
6,723     
34,374     
1,254     
33     
(77 )   
(367 )   
843     
367     
1,210     

21.5  
15.8  
37.3  
62.7  

11.8  
36.9  
11.8  
60.5  
2.2  
0.1  
(0.1 )  
(0.6 )  
1.5  
0.6  
2.1  %   

Net income (loss)  

  $ 

Years ended December 31, 2012 compared to December 31, 2011  

Revenue:  

(in thousands, except percentages)  
Revenue  

Product  
Service  

Total revenue  

Years ended December 31,  
2012  
Amount  

2011  
Amount  

Change  

Amount  

%  

  $ 

  $ 

65,028     $ 
35,929     
100,957     $ 

50,322     $ 
29,181     
79,503     $ 

14,706     
6,748     
21,454     

29.2 % 
23.1  
27.0  

Total revenue increased $21.5 million, or 27.0%, from 2011 to 2012.  

Product revenue increased $14.7 million, or 29.2% in 2012. Device revenue increased $10.6 million, or 28.7%, and software revenue increased $4.1 
million, or 30.7%. The 2012 increase in device revenue, which related entirely to our Voice Communication solution, was driven by an increase in 
unit sales of badges and related accessories from new customers making initial purchases, existing customers expanding deployments within their 
facilities to new departments and users, and customers replacing badges. The list prices for our products did not change substantially in 2012. The 
2012 increase in software revenue was comprised of $3.5 million from an increase in the sale of licenses of our Voice Communication solution to 
new and existing customers and $0.6 million from other software revenue.  

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Service revenue increased $6.7 million, or 23.1% in 2012. Software maintenance and support revenue increased $4.8 million, or 22.4%, and 
professional services and training revenue increased $2.0 million, or 25.2%. The 2012 increase in software maintenance and support revenue was 
primarily a result of a larger customer base but also included $1.0 million from extended warranty contracts and $0.3 million from other software 
services. The 2012 increase in professional services and training revenue included $0.9 million as a result of an increase in the number of new 
deployments and expansions of our Voice Communication solution. The remaining increase in professional services and training revenue of $0.9 
million was from other service offerings.  

Cost of revenue:  

(in thousands, except percentages)  
Cost of revenue  
Product  
Service  

Total cost of revenue  

Gross margin  
Product  
Service  

Total gross margin  

Years ended December 31,  

2012  
Amount  

2011  
Amount  

Change  

Amount  

%  

  $ 

  $ 

21,551  
15,070  
36,621  

  $ 

  $ 

17,465  
14,042  
31,507  

  $ 

  $ 

4,086  
1,028  
5,114  

23.4 % 
7.3  
16.2  

66.9 %   
58.1  
63.7  

65.3 %   
51.9  
60.4  

1.6 %      
6.2  
3.3  

Cost of product revenue increased $4.1 million, or 23.4%, from 2011 to 2012. This increase was primarily due to the higher product revenue, offset 
by decreases due to lower per unit material and manufacturing costs as a result of increased unit volume and lower warranty expenses in 2012 due 
to lower return rates on our B3000 badge compared to the B2000 badge and to lower cost estimates for refurbishment and replacement alternatives. 
In 2011, we recorded a $0.6 million provision for excess inventory of the Vocera Wi-Fi smartphone due to quantities-on-hand exceeding forecast 
demand. Excluding the excess inventory charge, product gross margins in 2011 would have been only 0.4% lower than those realized in 2012.  

Cost of service revenue increased $1.0 million, or 7.3%, from 2011 to 2012. This increase was primarily due to a $0.9 million increase in employee 
wages and other personnel costs in our technical support and professional services organizations to support growth in customer deployments and in 
our installed base. Headcount in our services organization increased from 71 employees at December 31, 2011 to 80 employees at December 31, 
2012.  

Operating expenses:      

(in thousands, except percentages)  
Operating expenses:  

Research and development  
Sales and marketing  
General and administrative  

Total operating expenses  

Years ended December 31,  
2012  
Amount  

2011  
Amount  

Change  

Amount  

%  

  $ 

  $ 

11,618     $ 
33,432     
14,390     
59,440     $ 

9,335     $ 
28,151     
11,316     
48,802     $ 

2,283     
5,281     
3,074     
10,638     

24.5 % 
18.8  
27.2  
21.8  

Research and development expense .    Research and development expense increased $2.3 million, or 24.5%, from 2011 to 2012. This increase was 
primarily due to an increase in employee wages and other personnel related costs of $1.6 million, a $0.3 million increase in stock compensation 
expenses and $0.4 million increase in other support costs. Headcount in our research and development organization increased from 50 employees at 
December 31, 2011 to 59 employees at December 31, 2012.  

Sales and marketing expense.     Sales and marketing expense increased $5.3 million, or 18.8%, from 2011 to 2012. This increase was primarily due 
to a $4.1 million increase in employee wages and other personnel costs to support corporate marketing and sales efforts, a $1.0 million increase in 
stock compensation expenses, $0.4 million increase in travel, $0.5 million increase in other support, offset by a $0.7 million decrease in brand and 
product launch expenses associated with the B3000 release in 2011. Headcount in our sales and marketing organization increased from 115 
employees at December 31, 2011 to 136 employees at December 31, 2012. In particular, we expanded our sales force in the fourth quarter of 2012 
and expect sales and marketing expense to increase as this expanded sales organization is in place for the full year.  

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General and administrative expense.     General and administrative expense increased $3.1 million, or 27.2%, from 2011 to 2012. This increase was 
due to a $2.9 million increase in employee wages and other personnel costs, a $0.6 million increase in stock compensation expense, a $0.4 million 
increase in outside services costs as we prepared to become a public company, partially offset by a $0.8 million decrease in other support costs. 
Headcount in our general and administrative organization increased from 35 employees at December 31, 2011 to 44 employees at December 31, 
2012.  

(in thousands, except percentages)  
Non-operating income (expense) elements:  
Interest income  
Interest expense  
Other income (expense), net  

Income taxes:  
Provision for income taxes  
Income (loss) before income taxes  
Effective tax rate %  

Years ended December  31,  
2012  

2011  

Change  

  $ 

  $ 

171  
(84 )     
(1,463 )     

  $ 

17  
(332 )  
(1,073 )  

(627 )     
3,520  
17.8 %   

(285 )  
(2,194 )  

(13.0 )%   

154  
248  
(390 )  

(342 )  
5,714  
30.8 % 

Interest income.     Interest income increased $0.2 million from 2011 to 2012 due to higher cash balances from the proceeds of our initial public 
offering and follow-on offering completed in 2012.  

Interest expense.     Interest expense decreased $0.2 million from 2011 to 2012 as we paid all outstanding debt upon completion of our initial public 
offering.  

Other income (expense), net.     The $0.4 million increase in other expense from 2011 to 2012 is due to a $0.7 million increase in fair market value 
of the convertible preferred stock warrants offset by a $0.2 million increase in other income and a $0.1 million decrease in foreign exchange losses.  

Provision for income taxes. The $0.6 million provision on $3.5 million of pretax income in 2012 represented an effective tax rate of 17.8%. For 
2011, the provision of $0.3 million on the consolidated pretax loss of $2.2 million represented a negative effective rate of 13.0%. The lower-than-
normal 17.8% rate for 2012 was due primarily to the impact of the utilization of the valuation allowance on net deferred tax assets, together with 
permanent tax adjustments for stock options. The negative 13.0% rate for 2011 is due primarily to the increase in the valuation allowance on net 
deferred tax assets, together with tax liabilities in the foreign subsidiaries.  

Years ended December 31, 2011 compared to December 31, 2010  

Revenue:      

(in thousands, except percentages)  
Revenue  

Product  
Service  

Total revenue  

Years ended December 31,  
2011  
Amount  

2010  
Amount  

Change  

   Amount  

%  

  $ 

  $ 

50,322     $ 
29,181     
79,503     $ 

35,516     $ 
21,287     
56,803     $ 

14,806     
7,894     
22,700     

41.7 % 
37.1  
40.0  

Total revenue increased $22.7 million, or 40.0%, from 2010 to 2011.  

Product revenue increased $14.8 million, or 41.7% in 2011. Device revenue increased $10.4 million, or 38.8%, and software revenue increased $4.4 
million, or 50.6%. The 2011 increase in device revenue, which related entirely to our Voice Communication solution, was driven by an increase in 
unit sales of badges and related accessories from new customers making initial purchases, existing customers expanding deployments within their 
facilities to new departments and users, and customers replacing badges. The list prices for our products did not change substantially in 2011. The 
2011 increase in software revenue was comprised of $2.4 million from acquisitions completed in the second half of 2010 and $2.0 million from an 
increase in the sale of licenses of our Voice Communication solution to new and existing customers.  

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Service revenue increased $7.9 million, or 37.1% in 2011. Software maintenance and support revenue increased $4.0 million, or 22.9%, and 
professional services and training revenue increased $3.9 million, or 101.6%. The 2011 increase in software maintenance and support revenue was 
primarily a result of a larger customer base but also included $0.4 million from acquisitions completed in the second half of 2010. The 2011 
increase in professional services and training revenue included $2.7 million as a result of an increase in the number of new deployments and 
expansions of our Voice Communication solution. The remaining increase in professional services and training revenue of $1.2 million was from 
acquisitions completed in the second half of 2010. Prior to our transition to a direct sales strategy, our reseller channel primarily provided the 
professional services associated with new deployments and expansions. We substantially expanded the capacity of our professional services 
organization from 32 professionals at December 31, 2010 to 40 professionals at December 31, 2011. A portion of the professional services and 
training revenue recorded in 2011 was due to the completion of services that we were not able to complete in 2010 due to the limited size of our 
staff.  

Cost of revenue:  

(in thousands, except percentages)  
Cost of revenue  
Product  
Service  

Total cost of revenue  

Gross margin  
Product  
Service  

Total gross margin  

Years ended December 31,  

2011  
Amount  

2010  
Amount  

Change  

Amount  

%  

  $ 

  $ 

17,465  
14,042  
31,507  

  $ 

  $ 

12,222  
8,953  
21,175  

  $ 

  $ 

5,243  
5,089  
10,332  

42.9 % 
56.8  
48.8  

65.3 %   
51.9  
60.4  

65.6 %   
57.9  
62.7  

(0.3 )%      
(6.0 )  
(2.3 )  

Cost of product revenue increased $5.2 million, or 42.9%, from 2010 to 2011. This increase was primarily due to the higher product revenue. We 
recorded a provision for excess inventory of the Vocera Wi-Fi smartphone in 2011 due to quantities-on-hand exceeding forecast demand. This 
resulted in a charge of $0.6 million. Excluding the excess inventory charge, product gross margins would have improved in 2011 due to lower per 
unit material and manufacturing costs, largely due to increased unit volume.  

Cost of service revenue increased $5.1 million, or 56.8%, from 2010 to 2011. This increase was primarily due to a $2.7 million increase in 
employee wages and other personnel costs in our professional services organization to support growth in customer deployments. Cost of service 
revenue also increased $1.3 million as a result of personnel costs and other expenses associated with the 2010 acquisitions. Headcount in our 
services organization increased from 60 employees at December 31, 2010 to 71 employees at December 31, 2011.  

Operating expenses:      

(in thousands, except percentages)  
Operating expenses  

Research and development  
Sales and marketing  
General and administrative  

Total operating expenses  

Years ended December 31,  
2011  
Amount  

2010  
Amount  

Change  

Amount  

%  

  $ 

  $ 

9,335     $ 
28,151     
11,316     
48,802     $ 

6,698     $ 
20,953     
6,723     
34,374     $ 

2,637     
7,198     
4,593     
14,428     

39.4 % 
34.4  
68.3  
42.0  

Research and development expense .    Research and development expense increased $2.6 million, or 39.4%, from 2010 to 2011. This increase was 
primarily due to personnel costs and other expenses associated with the 2010 acquisitions of $1.5 million, an increase in employee wages and other 
personnel costs of $0.7 million, and a $0.4 million increase in outside service and development costs. Headcount in our research and development 
organization increased from 42 employees at December 31, 2010 to 50 employees at December 31, 2011.  

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Sales and marketing expense.     Sales and marketing expense increased $7.2 million, or 34.4%, from 2010 to 2011. This increase was primarily due 
to a $3.2 million increase in employee wages and other personnel costs to support corporate marketing and sales efforts, a $1.3 million increase in 
expenses related to brand and product launch expenses, and a $0.5 million increase in equipment and supplies related expenses. Sales and marketing 
expenses also increased $2.2 million as a result of personnel costs and other expenses associated with the 2010 acquisitions. Headcount in our sales 
and marketing organization increased from 95 employees at December 31, 2010 to 115 employees at December 31, 2011.  

General and administrative expense.     General and administrative expense increased $4.6 million, or 68.3%, from 2010 to 2011. This increase was 
due to a $2.5 million increase in employee wages and other personnel costs, a $0.8 million increase in stock compensation expense, and a $0.7 
million increase in outside services costs as we prepared to become a public company. General and administrative expenses also increased $0.4 
million as a result of personnel costs and other expenses due to the 2010 acquisitions. Headcount in our general and administrative organization 
increased from 24 employees at December 31, 2010 to 35 employees at December 31, 2011.  

(in thousands, except percentages)  
Non-operating income (expense) elements:  
Interest income  
Interest expense  
Other income (expense), net  

Income taxes:  
(Provision for) benefit from income taxes  
Income (loss) before income taxes  
Effective tax rate %  

Years ended December 31,  
2011  

2010  

Change  

  $ 

  $ 

17  
(332 )  
(1,073 )  

  $ 

33  
(77 )  
(367 )  

(16 )  
(255 )  
(706 )  

(285 )  
(2,194 )  

(13.0 )%   

367  
843  
(43.5 )%   

(652 )  
(3,037 )  
30.5 % 

Interest income.     Interest income decreased slightly from 2010 to 2011 due to a lower return on cash balances.  

Interest expense.     Interest expense increased $0.3 million from 2010 to 2011 due to increased borrowings.  

Other income (expense), net.     The $0.7 million increase in other expense from 2010 to 2011 is due primarily to the change in fair market value of 
the convertible preferred stock warrants.  

(Provision for) benefit from income taxes. The 2011 tax provision of $0.3 million on the consolidated pretax loss of $2.2 million represented a 
negative effective rate of 13.0%, while in 2010, the $0.4 million benefit for income taxes in 2010 on net income of $0.8 million represented a 
negative effective rate of 43.5%. Contributors to a tax benefit recorded against positive income in 2010 included benefits realized in 2010 related to 
the release of the valuation allowance on deferred tax assets used to offset deferred tax liabilities that we recognized as a result of the acquisitions 
made in 2010. The negative 2011 rate reflected the same factors, together with liabilities in the foreign subsidiaries.  

Liquidity and capital resources  

(in thousands)  
Consolidated statements of cash flow data:  
Net cash provided by operating activities  
Net cash used in investing activities  
Net cash provided by financing activities  

Net increase (decrease) in cash and cash equivalents  

Years ended December 31,  
2011  

2010  

2012  

  $ 

  $ 

12,294     $ 
(37,532 )    
102,861     
77,623     $ 

5,512     $ 
(2,454 )    
3,198     
6,256     $ 

4,782  
(9,449 ) 
4,378  
(289 ) 

As of December 31, 2012, we had cash and cash equivalents and short-term investments of $127.5 million and no debt.  

On April 2, 2012, we completed our initial public offering in which we and existing stockholders sold 6,727,500 shares of common stock at $16.00 
per share, before underwriting discounts and commissions. We sold 5,000,000 shares and existing stockholders sold an aggregate of 1,727,500 
shares, including 877,500 shares as a result of the underwriters’ exercise of their over-allotment option. We recorded net proceeds of $70.5 million 
from the initial public offering, after subtraction of  

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underwriters’ discounts and commissions, and offering expenses incurred in both 2011 and 2012. We did not receive any proceeds from the sale of 
shares by existing stockholders in our initial public offering.  

On September 12, 2012, we completed a follow-on public offering in which we and existing stockholders sold 5,548,750 shares of common stock at 
$28.75 per share, before underwriting discounts and commissions. We sold 1,337,500 shares and existing stockholders sold an aggregate of 
4,211,250 shares, including an aggregate of 723,750 shares as a result of the underwriters' exercise of their over-allotment option. We received net 
proceeds of approximately $36.0 million, after deducting underwriting discounts and commissions and other expenses of the offering. We did not 
receive any proceeds from the sale of shares by existing stockholders in our follow-on public offering.  

We have also financed a portion of our operations and acquisitions with term loans, equipment lines of credit and revolving lines of credit. In 
January 2009, we entered into a loan and security agreement with Comerica Bank, N.A., or Comerica, which was subsequently amended in 
February 2010 and December 2010. These amendments renewed the working capital line of credit for $5.0 million, and increased the term loan 
facility from $2.0 million to $5.0 million. In April 2012, we used a portion of the proceeds from our initial public offering to pay in full the 
outstanding revolving line of credit of $4.5 million and the outstanding term loan balance of $3.3 million. We allowed this line of credit to expire in 
April 2012.  

Proceeds from transfers of our sales-type leases to third-party financial companies are allocated between the net investment in sales-type leases and 
the executory cost component for remaining service obligations based on relative present value. The difference between the amount of proceeds 
allocated to the net investment in lease and the carrying value of the net investment in lease is included in product revenue. Proceeds allocated to 
the executory cost component are accounted for as financing liabilities.  

We are not a capital-intensive business, nor do we expect to be in the future. During 2012, 2011 and 2010, our purchases of property and equipment 
were $2.6 million, $2.4 million and $0.7 million, respectively. The expenditures in 2012 included progress to date on our ERP implementation, as 
well as spending to support headcount growth with computer and equipment needs and the build out of additional leased space available in April 
2013. The expenditures in 2011 primarily related to leasehold improvements and computer equipment to support the increase in our headcount and 
B3000 production equipment.  

We believe that our existing sources of liquidity will satisfy our anticipated working capital and capital requirements for at least the next 12 months. 
Our future liquidity and capital requirements will depend upon numerous factors, including our rate of growth, the rate at which we add personnel 
to generate and support future growth, and potential future acquisitions.  

In the future, we may seek to sell additional equity securities or borrow funds. The sale of additional equity or convertible securities may result in 
additional dilution to our stockholders. If we raise additional funds through the issuance of debt securities or other borrowings, these securities or 
borrowings could have rights senior to those of our common stock and could contain covenants that could restrict our operations. Any required 
additional capital may not be available on reasonable terms, if at all.  

Operating activities  

Cash provided by operating activities was $12.3 million in 2012, due in part to net income in 2012 of $2.9 million, based on 3.3% higher gross 
margins on a 27% increase in revenues. Operating cash flow also excludes the following non-cash items: the mark-to-market valuation of preferred 
stock warrants of $1.6 million prior to our initial public offering, depreciation and amortization of $1.7 million, amortization of intangible assets of 
$0.9 million and stock-based compensation of $4.2 million, which was higher in 2012 due to the higher quantity and fair value of stock option and 
RSU grants. Additional operating cash inflows were generated by the $5.8 million increase in deferred revenues and $3.3 million increase in 
accrued liabilities, both driven by our continued business growth. These items were partially offset by operating cash outflows of $5.9 million for 
the growth-driven increase in accounts receivable, $1.2 million for the increase in prepaid expenses and other current assets, and $1.1 million for 
the decrease in accounts payable. We expect accounts receivable balances will fluctuate over time depending on the timing of product shipments 
within the given period.  

Cash provided by operating activities was $5.5 million in 2011, which was primarily due to an increase in deferred revenue of $6.3 million as a 
result of the increase in sales in 2011, the change in accounts payable of $3.0 million, an increase in accrued liabilities of $0.9 million, stock-based 
compensation expense of $1.5 million, changes in the valuation of preferred stock warrants and option liabilities of $1.4 million, amortization of 
intangible assets of $1.0 million and depreciation and amortization of $1.0 million. This was offset by a net loss of $2.5 million and change in 
accounts receivable of $6.7 million due to the increase in volume and the timing of product shipments during 2011. Inventory increased $1.1 
million in 2011 as we began transitioning to the B3000 badge.  

Cash provided by operating activities was $4.8 million in 2010, which was primarily attributable to net income of $1.2 million plus stock-based 
compensation expense of $0.5 million, changes in the valuation of warrant and option liabilities of $0.4 million, depreciation and amortization of 
$0.7 million, amortization of intangible assets of $0.2 million and net changes in  

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current assets and liabilities of $1.7 million. Inventory increased $1.7 million in 2010 as we elected to build inventory prior to our transition to a 
new contract manufacturer.  

Investing activities      

Cash used in investing activities was $37.5 million in 2012, which was primarily attributable to the purchase of short-term investments of $104.9 
million, net of maturities received of $69.9 million, plus the purchase of property and equipment and leasehold improvements of $2.5 million.  

Cash used in investing activities was $2.5 million in 2011, which was primarily attributable to the purchase of property and equipment and 
leasehold improvements related to expansion of our corporate offices. Our purchases of property and equipment during the year were higher than 
normal as we expanded our leasehold improvements and procured additional computer equipment to support the increase in headcount. We also 
invested in manufacturing tools and equipment to support our newly introduced B3000 badge.  

Cash used in investing activities was $9.4 million in 2010, which was primarily attributable to the $8.8 million in cash, net of cash received, used 
for four acquisitions we completed in the last four months of 2010, and the purchase of property and equipment in the amount of $0.7 million.  

Financing activities          

Cash provided by financing activities was $102.9 million in 2012, which was primarily attributable to the net proceeds received from our initial 
public offering of $72.1 million and the net proceeds from our follow-on offering of $36.0 million, partially offset by the $8.3 million repayment of 
our credit facility and term loan. Additional financing activities that contributed cash included $1.7 million of proceeds from the exercise of stock 
options and $1.1 million of cash received for future executory costs for lease-related performance obligations.  

Cash provided by financing activities was $3.2 million in 2011, which was primarily attributable to a $2.9 million net increase in debt and 
$1.8 million in proceeds from the exercise of stock options and preferred stock warrants offset by $1.5 million of expenses related to our initial 
public offering. In June 2011, we drew $4.5 million on the revolving line of credit for general corporate purposes as we added headcount and 
continued to invest in our operations for future growth.  

Cash provided by financing activities was $4.4 million in 2010, which was primarily attributable to a $3.1 million net increase in debt and $1.2 
million in proceeds from the exercise of stock options. The net increase in debt included a new $5.0 million term loan used to partially finance the 
four acquisitions during 2010.  

Contractual obligations  

The following table summarizes our contractual obligations as of December 31, 2012:  

(in thousands)  
Operating leases (1)  
Non-cancelable purchase commitments (2)  

Total  

Total  

Less than 1  
year  

1-3 years  

3-5 years  

More than  
5 years  

  $ 

  $ 

5,027     $ 
4,123     
9,150     $ 

1,532     $ 
4,123     
5,655     $ 

3,025     $ 
—    
3,025     $ 

470     $ 
—    
470     $ 

— 
— 
— 

(1)   Consists of contractual obligations from non-cancelable office space under operating leases. 
(2)   Consists of minimum purchase commitments with our independent contract manufacturer and other vendors. 

As of December 31, 2012, we had $151,000 of net deferred tax liabilities and $183,000 from uncertain tax positions, both recorded within other 
long-term liabilities. The timing and amounts of any payments which could result from the net deferred tax liabilities and unrecognized tax benefits 
will depend upon a number of factors. Accordingly, the timing and amounts of any eventual payment cannot be estimated for inclusion in the table 
above. We do not expect a significant tax payment related to these obligations to occur within the next 12 months. Such tax contingencies are 
separately disclosed and discussed in Note 13.  

Off-balance sheet arrangements  

During 2012, we did not have any relationships with unconsolidated organizations or financial partnerships, such as structured finance or special 
purpose entities that would have been established for the purpose of facilitating off-balance sheet arrangements or other contractually narrow or 
limited purposes.  

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Critical accounting policies and estimates  

The preparation of our consolidated financial statements requires us to make estimates and assumptions that affect the amounts reported in the 
consolidated financial statements and accompanying notes. We evaluate our estimates on an ongoing basis, including those related to revenue 
recognition, stock-based compensation, accounting for business combinations and the provision for income taxes. We base our estimates and 
judgments on our historical experience, knowledge of factors affecting our business and our belief as to what could occur in the future considering 
available information and assumptions that we believe to be reasonable under the circumstances.  

The accounting estimates we use in the preparation of our consolidated financial statements will change as events occur, more experience is 
acquired, additional information is obtained and our operating environment changes. Changes in estimates are made when circumstances warrant. 
Such changes in estimates and refinements in estimation methodologies are reflected in our reported results of operations and, if material, the 
effects of changes in estimates are disclosed in the notes to our consolidated financial statements. By their nature, these estimates and judgments are 
subject to an inherent degree of uncertainty and actual results could differ materially from the amounts reported based on these estimates.  

While our significant accounting policies are more fully described in Note 1 of the “Notes to our consolidated financial statements” included in 
Item 8, “Financial Statements and Supplementary Data,” we believe the following reflects our critical accounting policies and our more significant 
judgments and estimates used in the preparation of our financial statements.  

Revenue recognition  

We derive revenue from the sales of communication badges, smartphones, perpetual software licenses for software that is essential to the 
functionality of the communication badges, software maintenance, extended warranty and professional services. We also derive revenue from the 
sale of licenses for software that is not essential to the functionality of the communication badges, as well as certain subscription-based revenues. 
Sales tax is excluded from reported total revenue.  

Revenue is recognized when all of the below criteria are met:  

•  

there is persuasive evidence that an arrangement exists, in the form of a written contract, amendments to that contract, or purchase orders from 
a third party;  

•   delivery has occurred or services have been rendered; 

•  

•  

the price is fixed or determinable after evaluating the risk of concession; and 

collectability is reasonably assured based on customer creditworthiness and past history of collection. 

A typical sales arrangement involves multiple elements, such as sales of communications badges, perpetual software licenses, professional services 
and maintenance services which entitle customers to unspecified upgrades, bug fixes, patch releases and telephone support. Revenue from the sale 
of communication badges and perpetual software licenses is recognized upon shipment or delivery at the customers’ premises as the contractual 
provisions governing sales of these products do not include any provisions regarding acceptance, performance or general right of return or 
cancellation or termination provisions adversely affecting revenue recognition. Revenue from the sale of maintenance services on software licenses 
is recognized over the period during which the services are provided, which is generally one year. Revenue from professional services is recognized 
either on a fixed fee basis based on milestones or on a time and materials basis as the services are provided, both of which generally take place over 
a period of two to twelve weeks.  

For contracts that were signed prior to January 1, 2010 and were not materially modified after that date, we recognize revenue on such 
arrangements in accordance with the discussion under the authoritative guidance for Software Revenue Recognition for all elements under such 
arrangements, as our software licenses sold as part of such multiple element arrangements are considered essential to the functionality of the 
communications system. The arrangement consideration is allocated between each element in a multiple element arrangement based on vendor-
specific objective evidence, or VSOE, of fair value. We applied the residual method whereby only the fair value of the undelivered element, based 
on VSOE, is deferred and the remaining residual fee is recognized when delivered. We established VSOE of fair value for maintenance services 
based on actual renewal rates. The VSOE of fair value for professional services is based on the rates charged for those services when sold 
independently from a software license.  

In October 2009, the Financial Accounting Standards Board, or the FASB, amended the guidance for revenue recognition for tangible products 
containing software components that function together to deliver the products essential functionality and also amended the accounting guidance for 
multiple element arrangements. We concluded that both standards were applicable to our products and arrangements and elected to early adopt 
these standards on a prospective basis for revenue arrangements entered into or materially modified after January 1, 2010. Under the new guidance, 
tangible products, containing both software and non-software components that function together to deliver a tangible product’s essential 
functionality, will no longer be subject to software revenue accounting.  

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The amended guidance for multiple element arrangements:  

•   provides updated guidance on whether multiple deliverables exist, how the deliverables in an arrangement should be separated and how the 

consideration should be allocated;  

•  

requires an entity to allocate revenue in an arrangement using best evidence of selling price, or BESP, if a vendor does not have vendor specific 
evidence, or VSOE, of fair value or third party evidence, or TPE, of fair value; and  

•  

eliminates the use of the residual method and require an entity to allocate revenue using the relative selling price method. 

Under the new guidance, tangible products and the essential software licenses that work together with such tangible products to provide them their 
essential functionality are now not subject to software revenue recognition accounting rules (non-software elements), while nonessential software 
licenses are still governed under software revenue recognition rules (software elements). In such multiple element arrangements, we first allocate 
the total arrangement consideration based on the relative selling prices of the software group of elements as a whole and to the non-software 
elements. For our multiple-element arrangements, we allocate revenue to each element based on a selling price hierarchy at the arrangement 
inception. The selling price for each element is based upon the following selling price hierarchy: VSOE if available, third party evidence, or TPE, if 
VSOE is not available, or best estimate of selling price, or BESP, if neither VSOE nor TPE are available. We then further allocate consideration 
within the software group to the respective elements within that group following the authoritative guidance for software revenue recognition and 
our policies as described above.  

We allocate revenue to all deliverables based on their relative selling prices, which for the majority of our products and services is based on VSOE 
of fair value. We have established VSOE of fair value for our communication badges, smartphones, software maintenance, extended warranty and 
professional services. VSOE of fair value is established based on selling prices when the elements are sold separately and such selling prices fall 
within a relatively narrow band or through actual maintenance renewal rates. We establish best evidence of selling price, or BESP, considering 
multiple factors including normal pricing and discounting practices, which considers market conditions, internal costs and gross margin objectives. 
We established BESP for perpetual licenses based on a range of actual discounts off list price, as the actual selling prices for perpetual licenses fall 
within a relatively narrow range.  

Each element is accounted for as a separate unit of accounting provided the following criteria are met: the delivered products or services have value 
to the customer on a standalone basis and, for an arrangement that includes a general right of return relative to the delivered products or services, 
delivery or performance of the undelivered product or service is considered probable and is substantially controlled by us. We consider a 
deliverable to have standalone value if the product or service is sold separately by us or another vendor or could be resold by the customer. Further, 
our revenue arrangements do not include a general right of return. We limit the amount of revenue recognized for delivered elements to an amount 
that is not contingent upon future delivery of additional products or services or meeting of any specified performance conditions. The adoption of 
the amended revenue recognition guidance did not result in any significant changes to the individual deliverables to which we allocate revenue as 
the fair value for most of the deliverables is based on VSOE, or the timing of revenue recognized from the individual deliverables.  

We also derive revenue from the provision of hosted services on a subscription basis and software sold under term licenses. Revenue from the sale 
of these products and services are not sold as part of multiple element arrangements and such arrangements are recognized ratably over the term of 
the arrangement.  

A portion of the Company's sales are made through multi-year lease agreements with customers. When these arrangements are considered sales-
type leases, upon delivery of leased products to customers, the Company recognizes revenue for such products in an amount equal to the net present 
value of the minimum lease payments. Unearned income is recognized as part of product revenue under the effective interest method. The 
Company recognizes revenue related to executory costs when such executory costs are incurred.  

Proceeds from transfers of sales-type leases to third-party financial companies are allocated between the net investment in sales-type leases and the 
executory cost component for remaining service obligations based on relative present value. The difference between the amount of proceeds 
allocated to the net investment in lease and the carrying value of the net investment in lease is included in product revenue. Proceeds allocated to 
the executory cost component are accounted for as financing liabilities.  

Stock-based compensation  

Stock options  

We record all stock-based awards, which consist of stock option grants, at fair value as of the grant date and recognize the expense over the 
requisite service period (generally over the vesting period of the award). The expenses relating to these awards have been reflected in our financial 
statements. Stock options granted to our employees vest over periods of 12 to 48  

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months. With the exception of stock options granted in connection with the acquisition of ExperiaHealth, which vested upon certain milestones 
being met, stock options granted to non-employees generally vest on the date of grant.  

We use the Black-Scholes option-pricing model to calculate the fair value of stock options on their grant date. This model requires the following 
major inputs: the estimated fair value of the underlying common stock, the expected life of the option, the expected volatility of the underlying 
common stock over the expected life of the option, the risk-free interest rate and expected dividend yield. The following assumptions were used for 
each respective period for employee stock-based compensation:  

Expected term (in years)  
Volatility  
Risk-free interest rate  
Dividend yield  

2012  
5.23 - 5.60  
47.9% - 48.7%  
0.72% - 1.03%  
0.0%  

Years ended December 31,  
2011  
5.49 - 5.73  
44.7% - 47.6%  
0.98% - 2.48%  
0.0%  

2010  
5.77  
44.0% - 44.5%  
1.90% - 2.63%  
0.0%  

At December 31, 2012, there was $7.2 million of unrecognized net compensation cost related to options which is expected to be recognized over a 
weighted-average period of 2.69 years. We did not grant any non-employee options in the twelve months ended December 31, 2012.  

The Company bases the risk-free rate for the expected term of options on the U.S. Treasury Constant Maturity Rate as of the grant date. The 
computation of expected life was determined based on the historical exercise and forfeiture behavior of our employees, giving consideration to the 
contractual terms of the stock-based awards, vesting schedules and expectations of future employee behavior. The expected stock price volatility for 
our common stock was estimated based on the historical volatility of a group of comparable companies for the same expected term of our options. 
The comparable companies were selected based on industry and market capitalization data. We assumed the dividend yield to be zero, as we have 
never declared or paid dividends and do not expect to do so in the foreseeable future.  

Stock-based compensation expense is recognized based on a straight-line amortization method over the respective vesting period of the award and 
has been reduced for estimated forfeitures. We estimated the expected forfeiture rate based on our historical experience, considering voluntary 
termination behaviors, trends of actual award forfeitures, and other events that will impact the forfeiture rate. To the extent our actual forfeiture rate 
is different from our estimate, the stock-based compensation expense is adjusted accordingly.  

Restricted Stock Units  

During the year ended December 31, 2012, we began incorporating restricted stock units as an element of our compensation plans. Beginning in 
May 2012, we granted certain employees restricted stock units, which vest one third on the first anniversary of the grant, one third on the second 
anniversary of the grant and one third upon the third anniversary of the grant. We did not grant any restricted stock units prior to May 2012.  

Goodwill and intangible assets  

We allocate the purchase price of any acquisitions to tangible assets and liabilities and identifiable intangible assets acquired. Any residual purchase 
price is recorded as goodwill. The allocation of the purchase price requires management to make significant estimates in determining the fair values 
of assets acquired and liabilities assumed, especially with respect to intangible assets. These estimates are based on information obtained from 
management of the acquired companies and historical experience. These estimates can include, but are not limited to, the cash flows that an asset is 
expected to generate in the future, and the cost savings expected to be derived from acquiring an asset. These estimates are inherently uncertain and 
unpredictable, and if different estimates were used the purchase price for the acquisition could be allocated to the acquired assets and liabilities 
differently from the allocation that we have made. In addition, unanticipated events and circumstances may occur which affect the accuracy or 
validity of such estimates, and if such events occur we may be required to record a charge against the value ascribed to an acquired asset or an 
increase in the amounts recorded for assumed liabilities.  

Goodwill  

Goodwill is tested for impairment at the reporting unit level at least annually as of September 30th, or more often if events or changes in 
circumstances indicate the carrying value may not be recoverable. No impairment was recorded in 2012, 2011 or 2010. As of December 31, 2012, 
no changes in circumstances indicate that goodwill carrying values may not be recoverable. Application of the goodwill impairment test requires 
judgment. Circumstances that could affect the valuation of goodwill include, among other things, a significant change in our business climate and 
the buying habits of our customers along with  

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changes in the costs to provide our products and services. We have identified two operating segments (Product and Service) which we also consider 
to be reporting units. For the 2012 goodwill impairment test, we used the qualitative assessment permitted under recent accounting guidance, and 
concluded there was no goodwill impairment, without proceeding to Steps 1 and 2 of the quantitative approach.  

Intangible assets  

In connection with the acquisitions we made in 2010, we recorded intangible assets. We applied an income approach to determine the values of 
these intangible assets. The income approach measures the value of an asset based on the future cash flows it is expected to generate over its 
remaining life. The application of the income approach requires estimates of future cash flows based upon, among other things, certain assumptions 
about expected future operating performance and an appropriate discount rate determined by our management. In applying the income approach, we 
used the excess earnings method to value our customer relationships and in-process research and development intangible assets and the relief from 
royalty method to value our developed technology and trade name intangible assets. We used the with-and-without method to value a non-compete 
intangible asset. The cash flows expected to be generated by each intangible asset were discounted to their present value equivalent using rates 
believed to be indicative of market participant discount rates.  

Intangible assets are amortized over their estimated useful lives. Upon completion of development, acquired in process research and development 
assets are generally considered amortizable, finite-lived assets and are amortized over their estimated useful lives. Finite-lived intangible assets 
consist of customer contracts, trademarks and non-compete agreements. We evaluate our intangible assets for impairment by assessing the 
recoverability of these assets whenever adverse events or changes in circumstances or business climate indicate that expected undiscounted future 
cash flows related to such intangible assets may not be sufficient to support the net book value of such assets. An impairment is recognized in the 
period of identification to the extent the carrying amount of an asset exceeds the fair value of such asset. No impairment of intangible assets was 
recorded in 2012, 2011 or 2010.  

Significant judgments required in assessing the impairment of goodwill and intangible assets include the identification of reporting units, 
identifying whether events or changes in circumstances require an impairment assessment, estimating future cash flows, determining appropriate 
discount and growth rates and other assumptions. Changes in these estimates and assumptions could materially affect the determination of fair value 
as to whether an impairment exists and, if so, the amount of that impairment.  

Income taxes  

We use the asset and liability method of accounting for income taxes. Under this method, we record deferred income taxes based on temporary 
differences between the financial reporting and tax bases of assets and liabilities and use enacted tax rates and laws that we expect will be in effect 
when we recover those assets or settle those liabilities, as the case may be, to measure those taxes. In cases where the expiration date of tax 
carryforwards or the projected operating results indicate that realization is not likely, we provide for a valuation allowance. Valuation allowances 
are established when necessary to reduce deferred tax assets to the amounts expected to be realized.  

We have deferred tax assets, resulting from deductible temporary differences that may reduce taxable income in future periods. A valuation 
allowance is required when it is more likely than not that all or a portion of a deferred tax asset will not be realized. In assessing the need for a 
valuation allowance, we estimate future taxable income, considering the feasibility of ongoing tax-planning strategies and the realizability of tax 
loss carryforwards. Valuation allowances related to deferred tax assets can be impacted by changes in tax laws, changes in statutory tax rates and 
future taxable income levels. If we were to determine that we would not be able to realize all or a portion of our deferred tax assets in the future, we 
would reduce such amounts through a charge to income in the period in which that determination is made. Conversely, if we were to determine that 
we would be able to realize our deferred tax assets in the future in excess of the net carrying amounts, we would decrease the recorded valuation 
allowance through an increase to income in the period in which that determination is made. Due to the amount of net operating losses available for 
income tax purposes through December 31, 2012, we had a full valuation reserve against our deferred tax assets. We continue to evaluate the 
realizability of our U.S. and Canadian deferred tax assets. If our financial results improve, we will reassess the need for a full valuation allowance 
each quarter and, if we determine that it is more likely than not the deferred tax assets will be realized, we will adjust the valuation allowance.  

At December 31, 2012, we had a valuation allowance against net deferred tax assets of $21.5 million. While we are encouraged by the pretax profit 
earned in 2012 and by the favorable trend of our financial results, management believes it is appropriate to obtain confirmatory evidence that the 
improvement in our results of operations is sustainable, and that realization of at least some of the deferred income tax assets is more likely than 
not, before reversing a portion of the valuation allowance to earnings.  

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We intend to review on a quarterly basis our conclusions about the appropriate amount of its deferred income tax asset valuation allowance. If we 
continue to generate profits in 2013 and beyond, it is likely that the US valuation allowance position will be reversed in the foreseeable future. We 
expect a significant benefit to be recorded in the period the valuation allowance reversal is recorded and a significantly higher effective tax rate in 
periods following the valuation allowance reversal.  

In the ordinary course of business, there is inherent uncertainty in quantifying our income tax positions. We assess our income tax positions and 
record tax benefits for all years subject to examination based upon our management’s evaluation of the facts, circumstances and information 
available at the reporting date. For those tax positions where it is more likely than not that a tax benefit will be sustained, we have recorded the 
highest amount of tax benefit with a greater than 50% likelihood of being realized upon ultimate settlement with a taxing authority that has full 
knowledge of all relevant information. For those income tax positions where it is not more likely than not that a tax benefit will be realizable, no tax 
benefit has been recognized in our financial statements.  

We include interest and penalties with income taxes on the accompanying statement of operations. Our tax years after 2008 are subject to tax 
authority examinations. Additionally, our net operating losses and research credits prior to 2012 are subject to tax authority adjustment.  

Recently issued accounting guidance  

In June 2011, the FASB issued new disclosure guidance related to the presentation of the statement of comprehensive income. This guidance 
eliminated the previous option to report other comprehensive income, or OCI, and its components in the consolidated statement of stockholders’ 
equity. The requirement to present reclassification adjustments out of accumulated other comprehensive income on the face of the consolidated 
statement of income was deferred by FASB in December 2011. We adopted these accounting standards effective January 1, 2012; the adoption of 
these standards did not have any material impact on our financial position or our results of operations. In February 2013, the FASB resolved the 
deferred guidance on OCI reclassifications with a new rule effective in the first quarter of 2013, which is not expected to have any material impact. 
The latest rule on OCI reclassifications does not require any new disclosure not already required under US GAAP, but limits the alternatives to the 
face of the income statement or the notes, with cross-reference to other notes in certain circumstances.  

In September 2011, the FASB issued new accounting guidance that simplifies goodwill impairment tests. The new guidance states that a 
“qualitative” assessment may be performed to determine whether further impairment testing is necessary. An entity will no longer be required to 
calculate the fair value of a reporting unit unless the entity determines, based on a qualitative assessment, that it is more likely than not that the fair 
value of the reporting unit is less than its carrying amount. Prior to the amendment, entities were required to test goodwill for impairment, on at 
least an annual basis, by first comparing the fair value of a reporting unit with its carrying amount, including goodwill. If the fair value of a 
reporting unit is calculated as being less than its carrying amount, then the second step of the quantitative test is to be performed to measure the 
amount of impairment loss, if any. We adopted this accounting standard effective January 1, 2012; the adoption of this standard did not have a 
material impact on our financial position or results of operations  

We qualify as an “emerging growth company” pursuant to the provisions of the JOBS Act, enacted on April 5, 2012. Section 102 of the JOBS Act 
provides that an "emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities 
Act for complying with new or revised accounting standards. However, we have chosen to “opt out” of such extended transition period, and as a 
result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-
emerging growth companies. The decision to opt out of the extended transition period is irrevocable.  

In July 2012, the FASB issued amended guidance that simplifies how entities test indefinite-lived intangible assets other than goodwill for 
impairment.  After an assessment of certain qualitative factors, if it is determined to be more likely than not that an indefinite-lived asset is 
impaired, entities must perform the quantitative impairment test.  Otherwise, the quantitative test is optional.  The amended guidance is effective for 
annual and interim impairment tests performed for fiscal years beginning after September 15, 2012, with early adoption permitted.  The adoption of 
this guidance is not expected to have a material impact on our financial position or results of operations.  

Item 7A.   Quantitative and Qualitative Disclosures about Market Risk 

The primary objective of our investment activities is to preserve principal while at the same time maximizing yields without significantly increasing 
risk. To achieve this objective, historically we have invested in money market funds. With the proceeds from our two public offerings in 2012, we 
have invested in a broader portfolio of high credit quality short-term securities. To minimize the exposure due to an adverse shift in interest rates, 
we maintain an average portfolio duration of one year or less.  

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During the six months ending December 31, 2012 we earned $145,000 of interest income on our cash equivalent and short-term investment 
portfolio, averaging approximately an annual pretax return of 0.3%. Therefore, in the future, if similar invested balances prevailed, a decline in 
market interest rates from 0.3% to zero would reduce our annual interest income by approximately $0.3 million.  

Historically our operations have consisted of research and development and sales activities in the United States. As a result, our financial results 
have not been materially affected by factors such as changes in foreign currency exchange rates or economic conditions in foreign markets. In the 
fourth quarter of 2010, we acquired Wallace Wireless, Inc., a company based in Toronto, Canada. At the date of acquisition, this company had 16 
employees. We expect to generate future revenue and incur future expenses associated with operating our Canadian subsidiary relating to this 
acquisition. We are developing plans to expand our international presence. Accordingly, we expect that our exposure to changes in foreign currency 
exchange rates and economic conditions will increase in future periods.  

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Item 8.   Financial Statements and Supplementary Data 

Index to financial statements  

Page  

Report of independent registered public accounting firm  

Consolidated balance sheets  

Consolidated statements of operations  

Consolidated statements of comprehensive income (loss)  

Consolidated statements of stockholders’ equity (deficit)  

Consolidated statements of cash flows  

Notes to consolidated financial statements  

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To The Board of Directors and Stockholders          
of Vocera Communications, Inc.:  

Report of independent registered public accounting firm  

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations, of stockholders' equity 
(deficit), comprehensive income (loss) and cash flows present fairly, in all material respects, the financial position of Vocera Communications, Inc. 
and its subsidiaries at December 31, 2012 and December 31, 2011, and the results of their operations and their cash flows for each of the three years 
in the period ended December 31, 2012 in conformity with accounting principles generally accepted in the United States of America. These 
financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements 
based on our audits. We conducted our audits of these statements in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial 
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the 
financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial 
statement presentation. We believe that our audits provide a reasonable basis for our opinion.  

/s/ PRICEWATERHOUSECOOPERS LLP  

San Jose, California  
March 12, 2013  

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Vocera Communications, Inc.  

Consolidated Balance Sheets  
(In Thousands, Except Share and Par Amounts)    

Assets  
Current assets  

Cash and cash equivalents  
Short-term investments  
Accounts receivable  
Other receivables  
Inventories  
Restricted cash  
Prepaid expenses and other current assets  

Total current assets  
Property and equipment, net  
Other long-term assets  
Intangible assets, net  
Goodwill  

Total assets  

Liabilities, convertible preferred stock and stockholders' equity (deficit)  
Current liabilities  

Accounts payable  
Product warranty  
Accrued payroll and other accruals  
Deferred revenue, current  
Borrowings, current  

Total current liabilities  
Deferred revenue, long-term  
Borrowings, long-term  
Other long-term liabilities  
Total liabilities  

December 31,  

2012  

2011  

$ 

$ 

$ 

92,521     $ 
34,989     
21,697     
550     
2,772     
304     
2,504     
155,337     
3,631     
495     
2,267     
5,575     
167,305     $ 

2,854     $ 
297     
11,457     
22,451     
—    
37,059     
5,882     
—    
1,239     
44,180     

14,898  
— 
15,782  
865  
3,363  
303  
2,851  
38,062  
2,701  
339  
3,141  
5,575  
49,818  

4,087  
983  
10,143  
18,220  
6,500  
39,933  
4,273  
1,833  
165  
46,204  

Commitments and contingencies (Note 9)  
Convertible preferred stock; $0.0003 par value - no shares and 26,013,736 shares authorized as of December 
31, 2012 and December 31, 2011, respectively; zero and 12,171,980 issued and outstanding shares as of 
December 31, 2012 and December 31, 2011, respectively  
Stockholders' equity (deficit)  
Preferred stock, $0.0003 par value - 5,000,000 and zero shares authorized as of December 31, 2012 and 
December 31, 2011, respectively; no shares issued and outstanding  
Common stock, $0.0003 par value - 100,000,000 shares and 30,423,297 shares authorized as of December 31, 
2012 and December 31, 2011, respectively; 24,229,356 and 3,780,490 issued and outstanding shares as of 
December 31, 2012 and December 31, 2011, respectively  
Additional paid-in capital  
Accumulated other comprehensive income  
Accumulated deficit  

Total stockholders’ equity (deficit)  

Total liabilities, convertible preferred stock and stockholders’ equity (deficit)  

$ 

The accompanying notes are an integral part of these financial statements.  

—    

53,013  

—    

— 

7     
177,081     
5     
(53,968 )    
123,125     
167,305     $ 

1  
7,461  
— 
(56,861 ) 
(49,399 ) 
49,818  

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Vocera Communications, Inc.  

Consolidated Statements of Operations  
(In Thousands, Except Per Share Amounts)  

Table of Contents  

Revenue  
Product  
Service  

Total revenue  

Cost of revenue  

Product  
Service  

Total cost of revenue  

Gross profit  
Operating expenses  

Research and development  
Sales and marketing  
General and administrative  
Total operating expenses  
Income (loss) from operations  
Interest income  
Interest expense  
Other income (expense), net  
Income (loss) before income taxes  
(Provision for) benefit from income taxes  
Net income (loss)  
Less: undistributed earnings attributable to participating securities  

Net income (loss) attributable to common stockholders  

Years ended December 31,  
2011  

2010  

2012  

$ 

65,028     $ 
35,929     
100,957     

50,322     $ 
29,181     
79,503     

21,551     
15,070     
36,621     
64,336     

11,618     
33,432     
14,390     
59,440     
4,896     
171     
(84 )    
(1,463 )    
3,520     
(627 )    
2,893     $ 
(1,366 )    
1,527     $ 

17,465     
14,042     
31,507     
47,996     

9,335     
28,151     
11,316     
48,802     
(806 )    
17     
(332 )    
(1,073 )    
(2,194 )    
(285 )    
(2,479 )    $ 
—    
(2,479 )    $ 

$ 

$ 

35,516  
21,287  
56,803  

12,222  
8,953  
21,175  
35,628  

6,698  
20,953  
6,723  
34,374  
1,254  
33  
(77 ) 
(367 ) 
843  
367  
1,210  
(1,210 ) 
— 

Net income (loss) per share attributable to common stockholders  

Basic and diluted  

Weighted average shares used to compute net income (loss) per share attributable to 

common stockholders  

Basic  

Diluted  

$0.08   

$(0.74)   

$0.00 

17,979     
20,608     

3,370     
3,370     

2,223  
2,846  

The accompanying notes are an integral part of these financial statements.  

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Vocera Communications, Inc.  

Consolidated Statements of Comprehensive Income (Loss)  
(In Thousands)  

Net income (loss)  
Other comprehensive gain, net:  

Unrealized gain on investments, net of tax  

Comprehensive income (loss)  

Years ended December 31,  
2011  

2010  

2012  

$ 

$ 

2,893     $ 

(2,479 )    $ 

5     
2,898     $ 

—    
(2,479 )    $ 

1,210  

— 
1,210  

The accompanying notes are an integral part of these financial statements.  

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Vocera Communications, Inc.  

Consolidated Statements of Stockholders' Equity (Deficit)  
(In Thousands, except share and per share amounts)  

Common stock  

Amount  

Accumulated  
other  
compre-  
hensive  
gain  

Additional  
paid-in  
capital  

Total  
stockholders’  
equity  
(deficit)  

Accumulated  
deficit  

Balance at December 31, 2009  

Exercise of stock options  
Non-employee stock-based compensation expense  
Employee stock-based compensation expense  
Stock options issued with acquisition  
Common stock issued in conjunction with business acquisitions  
Net income  
Balance at December 31, 2010  

Exercise of stock options  
Vesting of early exercised stock options  
Non-employee stock-based compensation expense  
Employee stock-based compensation expense  
ExperiaHealth performance awards  
Repurchase of early exercised options  
Net loss  
Balance at December 31, 2011  

Conversion of preferred stock to common stock  
Issuance of common stock upon initial public offering  
Issuance of common stock upon follow-on offering  
Reclassification of preferred stock warrant liability into 
additional paid-in capital upon initial public offering  
Exercise of stock options  
Vesting of early exercised stock options  
Cashless exercise of common stock warrants  
Issuance of restricted stock awards  
Non-employee stock-based compensation expense  
Employee stock-based compensation expense  
Income tax benefits from employee stock plans  
Repurchase of early exercised options  
Net income  
Change in unrealized gain on available-for-sale securities  

Balance at December 31, 2012  

Shares  
2,056,219   $ 
324,946  
— 
— 
— 
395,929  
— 

2,777,094   $ 
1,005,366  
— 
— 
— 
— 
(1,970 )  
— 

3,780,490   $ 
12,937,750  
5,000,000  
1,337,500  

— 
1,073,732  
— 
78,487  
24,152  
— 
— 
— 
(2,755 )  
— 
—     
24,229,356   $ 

1   $ 
— 
— 
— 
— 
— 
— 
1   $ 
— 
— 
— 
— 
— 
— 
— 
1   $ 
4  
2  
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 

7   $ 

2,219  
357  
1  
507  
54  
879  
— 
4,017  
1,224  
217  
457  
1,001  
549  
(4 )  
— 
7,461  
53,352  
70,533  
35,975  

3,141  
1,684  
307  
— 
— 
29  
4,203  
406  
(10 )  
— 
— 
177,081   $ 

—  $ 
— 
— 
— 
— 
— 
— 
—  $ 
— 
— 
— 
— 
— 
— 
— 
—  $ 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
— 
5  
5   $ 

(55,592 )  $ 
— 
— 
— 
— 
— 
1,210  
(54,382 )  $ 
— 
— 
— 
— 
— 
— 
(2,479 )  

(56,861 )  $ 
— 
— 
— 

— 
— 
— 
— 
— 
— 
— 
— 
— 
2,893  
— 
(53,968 )  $ 

(53,372 )  
357  
1  
507  
54  
879  
1,210  
(50,364 )  
1,224  
217  
457  
1,001  
549  
(4 )  
(2,479 )  

(49,399 )  
53,356  
70,535  
35,975  

3,141  
1,684  
307  
— 
— 
29  
4,203  
406  
(10 )  
2,893  
5  
123,125  

The accompanying notes are an integral part of these financial statements  

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Vocera Communications, Inc.  

Consolidated Statements of Cash Flows  
(In Thousands)  

Cash flows from operating activities  

Net income (loss)  

Adjustments to reconcile net income (loss) to net cash provided by operating activities:  

Years ended December 31,  

2012  

2011  

2010  

$ 

2,893      $ 

(2,479 )     $ 

1,210  

Depreciation and amortization  

Amortization of purchased intangibles  

Non-cash interest income  

Loss on disposal of property and equipment  

Bad debt (recovery) expense  

Inventory provision  

Stock-based compensation expense  

Non-employee stock-based compensation expense  

Excess tax benefits from employee stock plans - operating  

Change in fair value of warrant liability  

Change in fair value of option liability  

Changes in assets and liabilities, net of effect of acquisitions:  

Accounts receivable  

Other receivables  

Inventories  

Prepaid expenses and other current assets  

Other long term assets  

Accounts payable  

Accrued liabilities  

Warranty reserve  

Deferred revenue  

Other long-term liabilities  

Net cash provided by operating activities  

Cash flows from investing activities  

Payment for purchase of property and equipment  

Business acquisitions, net of cash acquired  

Purchase of short-term investments  

Maturities of short-term investments  

Changes in restricted cash  

Proceeds from disposal of fixed assets  

Net cash used in investing activities  

Cash flows from financing activities  

Cash from lease-related performance obligations  

Borrowings  

Principal payment of borrowings  

Proceeds from initial public offering, net of offering costs  

Proceeds from secondary public offering, net of offering costs  

Payment for repurchase of common stock  

Excess tax benefits from employee stock plans - financing  

Proceeds from exercise of stock options  

Proceeds from exercise of preferred stock warrants  

Common stock issuance costs  

Net cash provided by financing activities  

Net increase (decrease) in cash and cash equivalents  

Cash and cash equivalents at beginning of period  

1,742     
873     
(18 )    
27     
—    
224     
4,203     
29     
(325 )    
1,631     
—    

(5,916 )    
417     
367     
(1,192 )    
(156 )    
(1,145 )    
3,313     
(686 )    
5,840     
173     
12,294     

(2,566 )    
—    
(104,869 )    
69,902     
—    
1     
(37,532 )    

1,114     
—    
(8,333 )    
72,070     
35,975     
(10 )    
325     
1,720     
—    
—    
102,861     
77,623     
14,898     

1,004     
1,006     
—    
—    
(10 )    
563     
1,001     
457     
—    
981     
450     

(6,670 )    
(74 )    
(1,103 )    
(9 )    
(254 )    
2,969     
873     
378     
6,301     
128     
5,512     

(2,392 )    
—    
—    
—    
(62 )    
—    
(2,454 )    

—    
4,500     
(1,572 )    
—    
—    
(4 )    
—    
1,811     
2     
(1,539 )    
3,198     
6,256     
8,642     

732  
223  
— 
— 
10  
— 
507  
1  
— 
325  
99  

(1,571 )  

(227 )  

(1,672 )  

(495 )  

13  
(114 )  

2,829  
33  
3,311  
(432 )  

4,782  

(672 )  

(8,776 )  

— 
— 
(1 )  

— 
(9,449 )  

— 
5,003  
(1,866 )  

— 
— 
— 
— 
1,241  
— 
— 
4,378  
(289 )  

8,931  

 
     
   
  
  
   
     
     
   
     
     
   
     
     
   
     
     
   
     
     
Cash and cash equivalents at end of period  

Supplemental cash flow information  

Cash paid for interest  

Cash paid for income taxes  

Supplemental disclosure of non-cash investing and financing activities  

$ 

$ 

91      $ 
556     

Issuance of stock and stock options in business acquisitions  

Costs related to the initial public offering in accounts payable and accrued liabilities  

Property and equipment in accounts payable and accrued liabilities  

—     $ 
—    
321     
The accompanying notes are an integral part of these financial statements.  

$ 

51  

92,521      $ 

14,898      $ 

8,642  

314     
—    

—     $ 
86     
165     

71  
— 

879  
— 
— 

 
   
     
     
   
     
     
Table of Contents  

1.  

The Company and Summary of Significant Accounting Policies 

Notes to Consolidated Financial Statements  

Background  

Vocera Communications, Inc. (“the Company”) is a provider of mobile communication solutions focused on addressing critical communication 
challenges facing hospitals today. Vocera helps its customers improve patient safety and satisfaction, and increase hospital efficiency and 
productivity through its Voice Communication, Secure Messaging, and Care Transition solutions. The Voice Communication solution, which 
includes a lightweight, wearable, voice-controlled communication badge and a software platform, enables users to connect instantly with other 
hospital staff simply by saying the name, function or group name of the desired recipient. The Secure Messaging solution securely delivers text 
messages and alerts directly to and from smartphones, replacing legacy pagers. The Care Transition solution is a hosted voice and text based 
software application that captures, manages and monitors patient information when responsibility for the patient is transferred or “handed-off” from 
one caregiver to another, or when the patient is discharged from the hospital. These three solutions are complemented by our ExperiaHealth 
business, which is focused on improving patient experience.  

The Company was incorporated in Delaware on February 16, 2000. The Company formed wholly-owned subsidiaries Vocera Communications UK 
Ltd and Vocera Communications Australia Pty Ltd. in 2005, and Vocera Hand-Off, Inc., Vocera Canada, Ltd. and ExperiaHealth, Inc. in 2010.  

The Company completed its initial public offering (“IPO”) of common stock on April 2, 2012 in accordance with the Securities Act of 1933, as 
amended (the “Securities Act”). The Company sold 5,000,000 shares and certain of its stockholders sold 1,727,500 shares, including 877,500 shares 
for the underwriters' over-allotment option, through a firm commitment underwritten, public offering. The shares were sold at the price of $16.00 
 per share, before underwriting discounts and commissions and offering costs. The Company recorded net proceeds of $70.5 million from the IPO, 
after subtraction of underwriters' discounts and commissions, and offering expenses incurred in both 2011 and 2012. The Company did not receive 
any proceeds from the sale of shares by existing stockholders in its IPO.  

On September 12, 2012, the Company completed a follow-on public offering in which the Company and existing stockholders sold 5,548,750 
shares of common stock at $28.75 per share, before underwriting discounts and commissions. The Company sold 1,337,500 shares and existing 
stockholders sold an aggregate of 4,211,250 shares, including an aggregate of 723,750 shares as a result of the underwriters' exercise of their over-
allotment option. The Company received net proceeds of approximately $36.0 million , after deducting underwriting discounts and commissions 
and other expenses of the offering. The Company did not receive any proceeds from the sale of shares by existing stockholders in its follow-on 
public offering.  

Since its inception, the Company has incurred significant losses and, as of December 31, 2012, it had an accumulated deficit of $54.0 million . The 
Company has funded its operations primarily with customer payments for its products and services, proceeds from the issuances of convertible 
preferred stock, proceeds from the issuance of common stock in connection with its IPO and follow-on offering, borrowings under its term loan 
facility and the utilization of its line of credit. As of December 31, 2012, the Company had cash, cash equivalents and short-term investments of 
$127.5 million , primarily as a result of its two public offerings in 2012.  

The Company believes that its existing sources of liquidity will satisfy its working capital and capital requirements for at least the next 12 months. 
Failure to generate sufficient revenue, achieve planned gross margins, or control operating costs may require the Company to raise additional 
capital through equity or debt financing. Such additional financing may not be available on acceptable terms, or at all, and could require the 
Company to modify, delay or abandon some of its planned future expansion or expenditures or reduce some of its ongoing operating costs, which 
could harm its business, operating results, financial condition and ability to achieve its intended business objectives. If the Company raises 
additional funds through  
further issuances of equity, convertible debt securities or other securities convertible into equity, its existing stockholders could suffer significant 
dilution in their percentage ownership of the Company and any new securities it issues could have rights, preferences and privileges senior to those 
of holders of its common stock.  

Basis of presentation  

The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant inter-company 
transactions and balances have been eliminated in consolidation. The accompanying notes are prepared in accordance with accounting principles 
generally accepted in the United States (“GAAP”). Certain prior period amounts have been reclassified to be consistent with current period 
presentation.  

The board of directors of the Company and its stockholders approved a 1-for-6 reverse stock split of the Company’s common and preferred shares 
that was effected on March 26, 2012. All share and per share information included in the accompanying financial statements have been adjusted to 
reflect this reverse stock split.  

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Use of estimates  

The preparation of financial statements in conformity with GAAP requires the Company to make estimates and assumptions that affect the reported 
amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of 
revenue and expense during the reporting periods. The estimates include, but are not limited to, revenue recognition, useful lives assigned to long-
lived assets, warranty reserves, inventory reserves, the valuation of common and preferred stock and related warrants and options, stock-based 
compensation expense, provisions for income taxes and contingencies. Actual results could differ from these estimates, and such differences could 
be material to the Company’s financial position and results of operations.  

Cash, cash equivalents and short-term investments  

The Company’s cash equivalents and short-term investments consist of commercial paper, corporate debt securities and U.S. agency notes. These 
investments are classified as available-for-sale securities and are carried at fair value with the unrealized gains and losses reported as a component 
of stockholders’ equity. Management determines the appropriate classification of its investments at the time of purchase and reevaluates the 
available-for-sale designations as of each balance sheet date. The Company classifies its investments as either short-term or long-term based on 
each instrument’s underlying contractual maturity date. Investments with maturities of less than 12 months are classified as short-term and those 
with maturities greater than 12 months are classified as long-term. Investments with an original maturity of three months or less at the time of 
purchase are classified as cash equivalents.  

Restricted cash  

Cash classified as restricted on the balance sheet was $0.3 million at December 31, 2012 and 2011, respectively, the majority of which is security 
for a corporate travel card facility and credit card processing services. All restricted cash is current based upon the terms of the restriction on the 
credit card facilities.  

Allowance for doubtful accounts  

The allowance for doubtful accounts reflects the Company’s best estimate of probable losses inherent in the Company’s receivables portfolio 
determined on the basis of historical experience, specific allowances for known troubled accounts and other currently available evidence. The 
Company has not experienced significant credit losses from its accounts receivable. The Company performs a regular review of its customers’ 
payment histories and associated credit risks as it does not require collateral from its customers.  

The following table presents the changes in the allowance for doubtful accounts:  

(in thousands)  
Allowance—beginning of period  
Recoveries from (provisions for) bad debts  
Provisions charged to other accounts  
Write-offs and other  

Allowance—end of period  

Inventories  

Years ended December 31,  
2011  

2010  

2012  

  $ 

  $ 

—    $ 
—    
—    
—    
—    $ 

(10 )    $ 
10     
—    
—    
—    $ 

— 
(10 ) 
— 
— 
(10 ) 

Inventories are valued at the lower of standard cost (which approximates actual cost on a first-in, first-out basis) or market (net realizable value or 
replacement cost). The Company assesses the valuation of inventory and periodically writes down the value for estimated excess and obsolete 
inventory based upon assumptions about future demand and market conditions.  

Concentration of credit risk and other risks and uncertainties  

Financial instruments that subject the Company to concentration of credit risk consist primarily of cash, cash equivalents and short-term 
investments. The Company’s cash and cash equivalents are primarily deposited with high quality financial institutions and in money market funds. 
Deposits at these institutions and funds may, at times, exceed federally insured limits. Management believes that these financial institutions and 
funds are financially sound and, accordingly, that minimal credit risk exists. The Company has not experienced any losses on its deposits of cash 
and cash equivalents. Marketable securities are stated at fair value, and accounted for as available-for-sale within short-term investments. The 
counterparties to the agreements  

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relating to the Company’s investment securities consist of major corporations, financial institutions and government agencies of high credit 
standing.  

The primary hardware component of the Company’s products is currently manufactured by a third-party contractor in Mexico. A significant 
disruption in the operations of this contractor may impact the production of the Company’s products for a substantial period of time, which could 
harm the Company’s business, financial condition and results of operations.  

Concentration of credit risk with respect to trade accounts receivable is considered to be limited due to the diversity of the Company’s customer 
base and geographic sales areas. At December 31, 2012 and 2011, no customer accounted for 10% or more of accounts receivable. For the years 
ended December 31, 2012, 2011 and 2010, no customer represented 10% or more of revenue.  

Property and equipment  

Property and equipment are stated at cost and depreciated on a straight-line basis over the estimated useful economic lives of the assets. Assets 
generally have useful economic lives of three years except for leasehold improvements, which are amortized using the straight-line method over the 
shorter of the remaining lease term or the estimated useful life of the related assets. Upon retirement or sale, the cost and related accumulated 
depreciation and amortization are removed from the balance sheet and the resulting gain or loss is reflected in operations. Maintenance and repairs 
which are not considered improvements and do not extend the useful life of the assets are charged to operations as incurred.  

The Company periodically reviews property and equipment for impairment whenever events or changes in circumstances indicate that the carrying 
amount of an asset is impaired or the estimated useful lives are no longer appropriate. Fair value is estimated based on discounted future cash flows. 
If indicators of impairment exist and the undiscounted projected cash flows associated with such assets are less than the carrying amount of the 
asset, an impairment loss is recorded to write the asset down to its estimated fair values. To date, the Company has not recorded any impairment 
charges.  

Software Development Costs.   

The Company capitalizes certain internal and external costs incurred to acquire and create internal use software. Capitalized software is included in 
property and equipment when development is complete and is amortized on a straight-line basis over the estimated useful life of the related asset, 
which is approximately five years. Costs incurred prior to meeting these criteria, together with costs incurred for training and maintenance, are 
expensed as incurred. For the years ended December 31, 2012, 2011 and 2010, the Company capitalized costs of $1.1 million , $0.3 million and 
$0.2 million , respectively.  

Goodwill and intangible assets  

The Company allocates the purchase price of any acquisitions to tangible assets and liabilities and identifiable intangible assets acquired. Any 
residual purchase price is recorded as goodwill. The allocation of the purchase price requires management to make significant estimates in 
determining the fair values of assets acquired and liabilities assumed, especially with respect to intangible assets. These estimates are based on 
information obtained from management of the acquired companies and historical experience. These estimates can include, but are not limited to, the 
cash flows that an asset is expected to generate in the future, and the cost savings expected to be derived from acquiring an asset. These estimates 
are inherently uncertain and unpredictable, and if different estimates were used the purchase price for the acquisition could be allocated to the 
acquired assets and liabilities differently from the allocation that the Company has made. In addition, unanticipated events and circumstances may 
occur which may affect the accuracy or validity of such estimates. If such events occur we may be required to record a charge against the value 
ascribed to an acquired asset or an increase in the amounts recorded for assumed liabilities.  

Goodwill  

Goodwill is tested for impairment at the reporting unit level at least annually or more often if events or changes in circumstances indicate the 
carrying value may not be recoverable. As of December 31, 2012, no changes in circumstances indicate that goodwill carrying values may not be 
recoverable. Application of the goodwill impairment test requires judgment. Circumstances that could affect the valuation of goodwill include, 
among other things, a significant change in the Company's business climate and the buying habits of the Company's customers along with changes 
in the costs to provide the Company's products and services. The Company has identified two operating segments (Product and Service) which 
management also considers to be reporting units. For the 2012 goodwill impairment test, the Company used the qualitative assessment permitted 
under recent accounting guidance, and concluded there was no goodwill impairment, without proceeding to Steps 1 and 2 of the quantitative 
approach.  

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Intangible assets  

In connection with the acquisitions made in 2010, the Company recorded intangible assets. The Company applied an income approach to determine 
the values of these intangible assets.The income approach measures the value of an asset based on the future cash flows it is expected to generate 
over its remaining life. The application of the income approach requires estimates of future cash flows based upon, among other things, certain 
assumptions about expected future operating performance and an appropriate discount rate determined by our management. In applying the income 
approach, the Company used the excess earnings method to value its customer relationships and in-process research and development intangible 
assets and the relief from royalty method to value the developed technology and trade name intangible assets. The Company used the with-and-
without method to value a non-compete intangible asset. The cash flows expected to be generated by each intangible asset were discounted to their 
present value equivalent using rates believed to be indicative of market participant discount rates.  

Intangible assets are amortized over their estimated useful lives. Upon completion of development, acquired in-process research and development 
assets are generally considered amortizable, finite-lived assets and are amortized over their estimated useful lives. Finite-lived intangible assets 
consist of customer contracts, trademarks and non-compete agreements. The Company evaluates intangible assets for impairment by assessing the 
recoverability of these assets whenever adverse events or changes in circumstances or business climate indicate that expected undiscounted future 
cash flows related to such intangible assets may not be sufficient to support the net book value of such assets. An impairment is recognized in the 
period of identification to the extent the carrying amount of an asset exceeds the fair value of such asset. No impairment of intangible assets was 
recorded in 2012, 2011 or 2010.  

Significant judgments required in assessing the impairment of goodwill and intangible assets include the identification of reporting units, 
identifying whether events or changes in circumstances require an impairment assessment, estimating future cash flows, determining appropriate 
discount and growth rates and other assumptions. Changes in these estimates and assumptions could materially affect the determination of fair value 
as to whether an impairment exists and, if so, the amount of that impairment.  

Convertible preferred stock warrants  

Prior to the Company’s IPO, the warrants that were related to the Company’s convertible preferred stock were classified as liabilities on the 
Company’s consolidated balance sheet. The warrants were subject to reassessment at each balance sheet date, and any change in fair value was 
recognized as a component of other income (expense), net. The Company adjusted the liability for changes in fair value until the earlier of the 
exercise or expiration of the warrants or the completion of a liquidation event. The warrants to purchase preferred stock were converted into 
warrants to purchase shares of common stock at the applicable conversion rate for the related common stock upon the closing of the Company’s 
IPO on April 2, 2012. The common stock warrants are classified within stockholder's equity (deficit) because they are considered to be "indexed to 
the entity's own stock". The warrants were revalued and converted upon the closing of the IPO and as such, as of December 31, 2012, the 
convertible preferred stock liability is zero.  

Revenue recognition  

The Company derives revenue from the sales of communication badges, smartphones, perpetual software licenses for software that is essential to 
the functionality of the communication badges, software maintenance, extended warranty and professional services. The Company also derives 
revenue from the sale of licenses for software that is not essential to the functionality of the communication badges. Sales tax is excluded from 
reported total revenue.  

Revenue is recognized when all of the below criteria are met:  

•  

there is persuasive evidence that an arrangement exists, in the form of a written contract, amendments to that contract, or purchase orders from 
a third party;  

•   delivery has occurred or services have been rendered; 

•  

•  

the price is fixed or determinable after evaluating the risk of concession; and 

collectability is reasonably assured based on customer creditworthiness and past history of collection. 

A typical sales arrangement involves multiple elements, such as sales of communication badges, perpetual software licenses, professional services 
and maintenance services which entitle customers to unspecified upgrades, bug fixes, patch releases and telephone support. Revenue from the sale 
of communication badges and perpetual software licenses is recognized upon shipment or delivery at the customers’ premises as the contractual 
provisions governing sales of these products do not include any provisions regarding acceptance, performance or general right of return or 
cancellation or termination provisions adversely affecting revenue recognition. Revenue from the sale of maintenance services on software licenses 
is recognized over the period during which the services are provided, which is generally one year. Revenue from professional services is recognized 

55  

 
   
 
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either on a fixed fee basis based on milestones or on a time and materials basis as the services are provided, both of which generally take place over 
a period of two to twelve weeks.    

For contracts that were signed prior to January 1, 2010 and were not materially modified after that date, the Company recognizes revenue on such 
arrangements in accordance with the discussion under the authoritative guidance for Software Revenue Recognition, for all elements under such 
arrangements, as the Company’s software licenses sold as part of such multiple element arrangements are considered essential to the functionality 
of the communications system. The arrangement consideration is allocated between each element in a multiple element arrangement based on 
vendor-specific objective evidence, or VSOE, of fair value. The Company applied the residual method whereby only the fair value of the 
undelivered element, based on VSOE, is deferred and the remaining residual fee is recognized when delivered. The Company established VSOE of 
fair value for maintenance services based on actual renewal rates. The VSOE of fair value for professional services is based on the rates charged for 
those services when sold independently from a software license.  

In October 2009, the Financial Accounting Standards Board (“FASB”) amended the guidance for revenue recognition for tangible products 
containing software components that function together to deliver the products essential functionality and also amended the accounting guidance for 
multiple element arrangements. The Company concluded that both standards were applicable to the Company’s products and arrangements and 
elected to early adopt these standards on a prospective basis for revenue arrangements entered into or materially modified after January 1, 2010. 
Under the new guidance, tangible products, containing both software and non-software components that function together to deliver a tangible 
product’s essential functionality, will no longer be subject to software revenue accounting.  

The amended guidance for multiple element arrangements:  

•   provides updated guidance on whether multiple deliverables exist, how the deliverables in an arrangement should be separated and how the 

consideration should be allocated;  

•  

requires an entity to allocate revenue in an arrangement using best evidence of selling price, or BESP, if a vendor does not have vendor specific 
evidence, or VSOE, of fair value or third party evidence, or TPE, of fair value; and  

•  

eliminates the use of the residual method and require an entity to allocate revenue using the relative selling price method. 

Under the new guidance, tangible products and the essential software licenses that work together with such tangible products to provide them their 
essential functionality are now not subject to software revenue recognition accounting rules (non-software elements), while non-essential software 
licenses are still governed under software revenue recognition rules (software elements). In such multiple element arrangements, the Company first 
allocates the total arrangement consideration based on the relative selling prices of the software group of elements as a whole and to the non-
software elements. For its multiple-element arrangements, the Company allocates revenue to each element based on a selling price hierarchy at the 
arrangement inception. The selling price for each element is based upon the following selling price hierarchy: VSOE if available, third party 
evidence, or TPE, if VSOE is not available, or best estimate of selling price, or BESP, if neither VSOE nor TPE are available. The Company then 
further allocate consideration within the software group to the respective elements within that group following the authoritative guidance for 
software revenue recognition and our policies as described above.  

The Company allocates revenue to all deliverables based on their relative selling prices, which for the majority of the Company’s products and 
services is based on VSOE of fair value. The Company has established VSOE of fair value for its communication badges, smartphones, software 
maintenance, extended warranty, and professional services. VSOE of fair value is established based on selling prices when the elements are sold 
separately and such selling prices fall within a relatively narrow band or through actual maintenance renewal rates. The Company establishes best 
evidence of selling price, or BESP, considering multiple factors including normal pricing and discounting practices, which considers market 
conditions, internal costs and gross margin objectives. The Company established BESP for perpetual licenses based on a range of actual discounts 
off list price, as the actual selling prices for perpetual licenses fall within a relatively narrow range.  

Each element is accounted for as a separate unit of accounting provided the following criteria are met: the delivered products or services have value 
to the customer on a standalone basis and, for an arrangement that includes a general right of return relative to the delivered products or services, 
delivery or performance of the undelivered product or service is considered probable and is substantially controlled by us. The Company considers 
a deliverable to have standalone value if the product or service is sold separately by us or another vendor or could be resold by the customer. 
Further, the Company’s revenue arrangements do not include a general right of return. The Company limits the amount of revenue recognized for 
delivered elements to an amount that is not contingent upon future delivery of additional products or services or meeting of any specified 
performance conditions. The adoption of the amended revenue recognition guidance did not result in any significant changes to the individual 
deliverables to which the Company allocates revenue as the fair value for most of the deliverables is based on VSOE, or the timing of revenue 
recognized from the individual deliverables.  

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The Company also derives revenue from the provision of hosted services on a subscription basis and software sold under term licenses. Revenue 
from the sale of these products and services are not sold as part of multiple element arrangements and such arrangements are recognized ratably 
over the term of the arrangement.  

A portion of the Company's sales are made through multi-year lease agreements with customers. When these arrangements are considered sales-
type leases, upon delivery of leased products to customers, the Company recognizes revenue for such products in an amount equal to the net present 
value of the minimum lease payments. Unearned income is recognized as part of product revenue under the effective interest method. The 
Company recognizes revenue related to executory costs when such executory costs are incurred.  

Proceeds from transfers of sales-type leases to third-party financial companies are allocated between the net investment in sales-type leases and the 
executory cost component for remaining service obligations based on relative present value. The difference between the amount of proceeds 
allocated to the net investment in lease and the carrying value of the net investment in lease is included in product revenue. Proceeds allocated to 
the executory cost component are accounted for as financing liabilities.  

For the year ended December 31, 2012, the Company transferred $3.8 million  of lease receivables, recording an immaterial net gain and  $1.1 
million  of financing liabilities for future performance of executory service obligations. For lease receivables retained as of December 31, 2012 the 
Company recorded  $0.6 million of net investment in sales-type leases, equivalent to the minimum lease payments for the delivered product.  

Shipping and handling costs  

Shipping and handling costs charged to customers are included in revenue and the associated expense is recorded in cost of products sold in the 
statements of operations for all periods presented.  

Research and development expenditures  

Research and development costs are charged to operations as incurred. Software development costs incurred prior to the establishment of 
technological feasibility are included in research and development and are expensed as incurred. After technological feasibility is established, 
material software development costs up to general availability of the software will be capitalized and amortized on a straight-line basis over the 
estimated product life, or based on the ratio of current revenues to total projected product revenues, whichever is greater. To date, the time between 
the establishment of technological feasibility and general availability has been very short and therefore no significant costs have been incurred. 
Accordingly, the Company has not capitalized any software development costs.  

Advertising costs  

Advertising costs are included in sales and marketing expense and are expensed as incurred. Advertising costs for the years ended December 31, 
2012, 2011 and 2010 were immaterial.  

Product warranties  

The Company offers warranties on certain products and records a liability for the estimated future costs associated with warranty claims, which is 
based upon historical experience and the Company’s estimate of the level of future costs. The Company provides for the estimated costs of 
hardware warranties at the time the related revenue is recognized. Costs are estimated based on historical and projected product failure rates, 
historical and projected repair costs, and knowledge of specific product failures (if any). The specific hardware warranty includes parts and labor 
over a period generally ranging from one to three years. The Company provides no warranty for software. The Company regularly re-evaluates its 
estimates to assess the adequacy of the recorded warranty liabilities and adjust the amounts as necessary. Warranty costs are reflected in the 
consolidated statement of operations as cost of sales.  

Stock-based compensation  

For options granted to employees, stock-based compensation is measured at grant date based on the fair value of the award and is expensed on a 
straight-line basis over the requisite service period. The Company determines the grant date fair value of the options using the Black-Scholes 
option-pricing model. Restricted stock awards and restricted stock units, first awarded in 2012, result in compensation expense, straightlined over 
the requisite service period, based on the award date closing stock price. Equity instruments issued to non-employees are recorded at their fair value 
on the measurement date and are subject to periodic adjustment as the underlying equity instruments vest. The fair value of options granted to non-
employees is amortized over the vesting period, on a straight-line basis.  

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For stock options issued to employees and non-employees with specific performance criteria, the Company makes a determination at each balance 
sheet date whether the performance criteria are probable of being achieved. Compensation expense is recognized until such time as the performance 
criteria are met or when it is probable that the criteria will not be met.  

The Company will only recognize a tax benefit from stock-based awards in additional paid-in capital if an incremental tax benefit is realized after 
all other tax attributes currently available to the Company have been utilized. In addition, the Company has elected to account for the indirect 
effects of stock-based awards on other tax attributes, such as the research tax credit, through its statement of operations.  

In 2012, the Company began incorporating restricted stock awards and RSUs as an element of our compensation plans. In February 2012, the 
Company granted certain of its directors restricted stock which vests 50% on the first anniversary of the grant, and 50% on the second anniversary 
of the grant. In May 2012, the Company granted certain employees RSUs, which vest one third on the first anniversary of the grant, one third on the 
second anniversary of the grant and one third upon the third anniversary of the grant.  

Income taxes  

The Company uses the asset and liability method of accounting for income taxes. Under this method, the Company records deferred income taxes 
based on temporary differences between the financial reporting and tax bases of assets and liabilities and use enacted tax rates and laws that the 
Company expects will be in effect when they recover those assets or settle those liabilities, as the case may be, to measure those taxes. In cases 
where the expiration date of tax carryforwards or the projected operating results indicate that realization is not likely, the Company provides for a 
valuation allowance. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized.  

The Company has deferred tax assets, resulting from net operating losses, research and development credits and temporary differences that may 
reduce taxable income in future periods. A valuation allowance is required when it is more likely than not that all or a portion of a deferred tax asset 
will not be realized. In assessing the need for a valuation allowance, the Company estimates future taxable income, considering the feasibility of 
ongoing tax-planning strategies and the realizability of tax loss carryforwards. Valuation allowances related to deferred tax assets can be impacted 
by changes in tax laws, changes in statutory tax rates and future taxable income levels. If the Company were to determine that it would not be able 
to realize all or a portion of its deferred tax assets in the future, it would reduce such amounts through a charge to income in the period in which that 
determination is made. Conversely, if it were to determine that it would be able to realize its deferred tax assets in the future in excess of the net 
carrying amounts, it would decrease the recorded valuation allowance through an increase to income in the period in which that determination is 
made. Due to the history of losses the Company has generated in the past, the Company believes that it is not more likely than not that all of the 
deferred tax assets in the U.S. and Canada can be realized as of December 31, 2012 and 2011, respectively. Accordingly, the Company has recorded 
a full valuation allowance on its deferred tax assets for these years.  

At December 31, 2012, the Company had a valuation allowance against net deferred tax assets of 21.2 million . While the Company is encouraged 
by the pretax profit earned in 2012 and by the favorable trend in the Company's financial results, management believes it is appropriate to obtain 
confirmatory evidence that the improvement in the Company's results of operations is sustainable, and that realization of at least some of the 
deferred income tax assets is more likely than not, before reversing a portion of the valuation allowance to earnings.  

The Company intends to review on a quarterly basis its conclusions about the appropriate amount of its deferred income tax asset valuation 
allowance. If the Company continues to generate profits in 2013 and beyond, it is likely that the US valuation allowance position will be reversed in 
the foreseeable future. The Company expects a significant benefit to be recorded in the period the valuation allowance reversal is recorded and a 
significantly higher effective tax rate in periods following the valuation allowance reversal.  

In the ordinary course of business there is inherent uncertainty in quantifying the Company’s income tax positions. The Company assesses its 
income tax positions and records tax benefits for all years subject to examination based upon management’s evaluation of the facts, circumstances 
and information available at the reporting date. For those tax positions where it is more likely than not that a tax benefit will be sustained, the 
Company has recorded the highest amount of tax benefit with a greater than 50% likelihood of being realized upon ultimate settlement with a taxing 
authority that has full knowledge of all relevant information. For those income tax positions where it is not more likely than not that a tax benefit 
will be realizable, no tax benefit has been recognized in the financial statements.  

The Company includes interest and penalties with income taxes in the accompanying statement of operations. All of the Company’s net operating 
losses and research credit carryforwards prior to 2012 are subject to tax authority adjustment and all years after 2008 are still subject to tax authority 
examinations. The Company is currently not subject to any income tax audit examinations by tax authorities in any jurisdictions including U.S. 
federal, state and local or foreign countries.  

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Foreign currency translation  

The functional currency of the Company’s foreign subsidiaries is the U.S. dollar.  Accordingly, monetary assets and liabilities in non-functional 
currency of these subsidiaries are remeasured using exchange rates in effect at the end of the period. Revenues and costs in local currency are 
remeasured using average exchange rates for the period, except for costs related to those balance sheet items that are remeasured using historical 
exchange rates. The resulting remeasurement gains and losses are included in the Company’s consolidated statements of operations. Translation 
gains and losses have not been significant to date.  

Segments  

Operating segments are components of an enterprise for which separate financial information is available and is evaluated regularly by the 
Company’s chief operating decision maker in deciding how to allocate resources and in assessing performance. The Company’s chief operating 
decision maker is the Chief Executive Officer. The Company has two operating segments which are both reportable business segments: (i) Product; 
and (ii) Service.  

Comprehensive income (loss)  

Historically, there were no components of comprehensive income which were excluded from net income (loss). For the year ended December 31, 
2012, the Company had a small unrealized gain on available-for-sale securities. There were no other components within other comprehensive 
income for the year ended December 31, 2012.  

Recent accounting pronouncements  

In June 2011, the FASB issued new disclosure guidance related to the presentation of the statement of comprehensive income. This guidance 
eliminated the previous option to report other comprehensive income, or OCI, and its components in the consolidated statement of stockholders’ 
equity. The requirement to present reclassification adjustments out of accumulated other comprehensive income on the face of the consolidated 
statement of income was deferred by FASB in December 2011. We adopted these accounting standards effective January 1, 2012; the adoption of 
these standards did not have any material impact on the Company's financial position or our results of operations. In February 2013, the FASB 
resolved the deferred guidance on OCI reclassifications with a new rule effective in the first quarter of 2013, again not expected to have any 
material impact. The latest rule on OCI reclassifications does not require any new disclosure not already required under US GAAP, but limits the 
alternatives to the face of the income statement or the notes, with cross-reference to other notes in certain circumstances.  

In September 2011, the FASB issued new accounting guidance that simplifies goodwill impairment tests. The new guidance states that a 
“qualitative” assessment may be performed to determine whether further impairment testing is necessary. An entity will no longer be required to 
calculate the fair value of a reporting unit unless the entity determines, based on a qualitative assessment, that it is more likely than not that the fair 
value of the reporting unit is less than its carrying amount. Prior to the amendment, entities were required to test goodwill for impairment, on at 
least an annual basis, by first comparing the fair value of a reporting unit with its carrying amount, including goodwill. If the fair value of a 
reporting unit is calculated as being less than its carrying amount, then the second step of the quantitative test is to be performed to measure the 
amount of impairment loss, if any. The Company adopted this accounting standard effective January 1, 2012; the adoption of this standard did not 
have a material impact on the financial position or results of operations of the Company.  

The Company qualifies as an “emerging growth company” pursuant to the provisions of the JOBS Act, enacted on April 5, 2012. Section 102 of the 
JOBS Act provides that an "emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the 
Securities Act for complying with new or revised accounting standards. However, the Company is choosing to “opt out” of such extended transition 
period, and as a result, the Company will comply with new or revised accounting standards on the relevant dates on which adoption of such 
standards is required for non-emerging growth companies. The decision to opt out of the extended transition period is irrevocable.  

In July 2012, the FASB issued amended guidance that simplifies how entities test indefinite-lived intangible assets other than goodwill for 
impairment.  After an assessment of certain qualitative factors, if it is determined to be more likely than not that an indefinite-lived asset is 
impaired, entities must perform the quantitative impairment test.  Otherwise, the quantitative test is optional.  The amended guidance is effective for 
annual and interim impairment tests performed for fiscal years beginning after September 15, 2012, with early adoption permitted.  The adoption of 
this guidance is not expected to have a material impact on the financial position or results of operations of the Company.  

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2.  

Fair value of financial instruments 

The carrying values of the Company’s cash and cash equivalents and short-term investments approximate their fair value due to their short-term 
nature. As a basis for determining the fair value of its assets and liabilities, the Company established a three-tier fair value hierarchy which 
prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs 
other than the quoted prices in active markets that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is 
little or no market data which requires the Company to develop its own assumptions. This hierarchy requires the Company to use observable market 
data, when available, and to minimize the use of unobservable inputs when determining fair value. For the year ended December 31, 2012 there 
have been no transfers between Level 1 and Level 2 fair value instruments and no transfers in or out of Level 3.  

The Company's cash and money market funds, which include bank deposits, are classified within Level 1 of the fair value hierarchy because they 
are valued using bank balances or quoted market prices. The Company's other cash equivalents and short-term investments are classified within 
Level 2 of the fair value hierarchy because they are valued by professional pricing services using market-corroborated inputs from similar 
 instruments, rather than direct observation of quoted prices in active markets. Each security is compared to a benchmark yield at the balance sheet 
date, with adjustment for its specific characteristics.  

The Company’s preferred stock warrants were classified within Level 3 of the fair value hierarchy because they were valued based on unobservable 
inputs and management’s judgment due to the absence of quoted market prices, inherent lack of liquidity and the long-term nature of such financial 
instruments. These assumptions are inherently subjective and involve significant management judgment.  

The Company’s assets and liabilities that are measured at fair value on a recurring basis, by level, within the fair value hierarchy as of December 
31, 2012 and 2011, respectively, are summarized as follows (in thousands): 

Assets  
Money market funds  
Commercial paper  
U.S. government and agency securities  

Total assets measured at fair value  

Liabilities  
Convertible preferred stock warrants  

Total liabilities measured at fair value  

$ 

$ 

$ 
$ 

Level 1  

December 31, 2012  
Level 2   Level 3  

Total      

Level 1  

December 31, 2011  
Level 3  
Level 2  

Total  

45,040   $ 
— 
— 
45,040   $ 

—  $  —  $ 

32,487  
10,001  
42,488   $  —  $ 

— 
— 

45,040       $ 
32,487      
10,001      
87,528       $ 

—  $ 
— 
— 
—  $ 

—  $ 
— 
— 
—  $ 

—  $ 
— 
— 
—  $ 

— 
— 
— 
— 

—  $ 
—  $ 

—  $  —  $ 
—  $  —  $ 

—      $ 
—      $ 

—  $ 
—  $ 

—  $ 
—  $ 

1,853   $ 
1,853   $ 

1,853  
1,853  

The Company performed a fair value assessment of the preferred stock warrant inputs at the end of each reporting period. The fair value of the 
preferred stock warrant liability was estimated using an option pricing model that takes into account the contract terms as well as multiple inputs 
such as the Company’s stock price, risk-free interest rates and expected volatility that the Company could not corroborate with market data. These 
warrants to purchase preferred stock were converted into warrants to purchase shares of common stock at the applicable conversion rate for the 
related common stock upon the closing of the Company's IPO on April 2, 2012. The warrants were revalued and converted upon the closing of the 
IPO, and as such, as of December 31, 2012 the convertible preferred stock warrant liability is zero .  

For the period from January 1, 2012 through April 2, 2012, the Company valued these preferred stock warrants using a stock price of $16.00 - 
$23.40 , risk-free interest rates of 0.07% - 0.66% , and expected volatility of 45% - 50% . For the year ending December 31, 2011 the Company 
used a stock price of $13.32 - $14.16 , risk-free interest rates of 0.10% - 6.00% , and expected volatility of 45% - 50% . Any change in fair value 
was recognized as a component of other income (expense), net, in the consolidated statements of operations.  

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The following table presents a reconciliation of the preferred stock warrants measured and recorded at fair value on a recurring basis, using 
significant unobservable inputs (Level 3) for the years ended December 31, 2012, 2011 and 2010, respectively (in thousands): 

Fair value at beginning of period  
Change in fair value  
Exercise of preferred stock warrants  
Conversion of preferred stock warrants to common stock warrants  

Fair value at end of period  

Years ended December 31,  

2012  

2011  

2010  

  $ 

1,853     $ 
1,631     
(343 )    
(3,141 )    

  $ 

—    $ 

1,127       $ 
981      
(255 )     
—     
1,853       $ 

802  
325  
— 
— 
1,127  

The estimated fair value of the Company's current and long-term borrowings based on a market approach was approximately $8.3 million as of 
December 31, 2011 and represented a Level 2 valuation. The Company did not have any current or long-term borrowings as of December 31, 2012 . 
When determining the estimated fair value of the Company's debt, the Company used a commonly accepted valuation methodology and market-
based risk measurements, such as credit risk.  

3.  

Cash, Cash Equivalents and Short-Term Investments 

The following table presents cash, cash equivalents and available-for-sale investments for the periods presented (in thousands):  

As of December 31, 2012  

Amortized  
Cost  

Unrealized  
Gains  

Unrealized  
Losses  

Fair  
value  

Cash and cash equivalents:  
Demand deposits and other cash  
Money market funds  
Commercial paper  

Total cash and cash equivalents  

Short-Term Investments:  
Commercial paper  
U.S. government and agency securities  

Total short-term investments  

  $ 

39,982     $ 
45,040     
7,498     
92,520     

24,987     
9,998     
34,985     

Total cash, cash equivalents and short-term 
investments  

  $ 

127,505     $ 

—    $ 
—    
1     
1     

1     
3     
4     

5     $ 

—    $ 
—    
—    
—    

—    
—    
—    

39,982  
45,040  
7,499  
92,521  

24,988  
10,001  
34,989  

—    $ 

127,510  

As of December 31, 2012, all of the Company's available-for-sale securities have a maturity of less than one year. At December 31, 2011, the 
Company did not have any cash equivalents or short-term investments.    

4.  

Income (loss) per share 

Basic and diluted net income (loss) per common share is presented in conformity with the two-class method required for participating securities. 
Immediately prior to the completion of the Company’s IPO on April 2, 2012, holders of Series A through Series F preferred stock were each 
entitled to receive non-cumulative dividends at the annual rate of 8%  per share per annum, respectively, payable prior and in preference to any 
dividends on any shares of the Company’s common stock. In the event a dividend is paid on common stock, the holders of preferred stock were 
entitled to a proportionate share of any such dividend as if they were holders of common stock (on an as-if converted basis). The holders of the 
preferred stock did not have a contractual obligation to share in the losses of the Company. The Company considered its preferred stock to be 
participating securities. Additionally, the Company considers shares issued upon the early exercise of options subject to repurchase and unvested 
restricted shares to be participating securities as the holders of these shares have a nonforfeitable right to dividends. In accordance with the two-
class method, earnings allocated to these participating securities and the related number of outstanding shares of the participating securities, which 
include contractual participation rights in undistributed earnings, have been excluded from the computation of basic and diluted net income (loss) 
per common share.  

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Under the two-class method, net income (loss) attributable to common stockholders is determined by allocating undistributed earnings, calculated 
as net income less income attributable to participating securities between common stock and participating securities. In computing diluted net 
income (loss) attributable to common stockholders for calculation of diluted net income (loss) per share, undistributed earnings are re-allocated to 
reflect the potential impact of dilutive securities. Basic net income (loss) per common share is computed by dividing the net income (loss) 
attributable to common stockholders by the weighted-average number of common shares outstanding during the period. All participating securities 
are excluded from basic weighted-average common shares outstanding. Diluted net income per share attributable to common stockholders is 
computed by dividing the net income attributable to common stockholders for calculation of diluted net income (loss) per share by the weighted-
average number of common shares outstanding, including potential dilutive common shares assuming the dilutive effect of outstanding stock 
options using the treasury stock method.  

The following table presents the calculation of basic and diluted net income (loss) per share:  

(in thousands, except for share and per share amounts)  
Numerator:  

Years ended December 31,  
2011  

2010  

2012  

Net income (loss)  
Less: undistributed earnings attributable to participating securities  
Net income (loss) attributable to common stockholders  
Reallocation of undistributed earnings attributable to participating securities  
Net income (loss) attributable to common stockholders for diluted net income (loss) per 
share  

  $ 

  $ 

  $ 

2,893     $ 
(1,366 )    
1,527     $ 
32     

(2,479 )    $ 
—    
(2,479 )    $ 
—    

1,210  
(1,210 ) 
— 
— 

1,559     $ 

(2,479 )    $ 

— 

Denominator:  

Weighted-average shares used to compute basic net income (loss) per common share  
Effect of potentially dilutive securities:  
Employee stock options and restricted stock units  
Stock warrants  

Weighted average shares used to compute diluted income (loss) per common share  

17,979     

3,370     

2,547     
82     
20,608     

—    
—    
3,370     

2,223  

623  
— 
2,846  

Net income (loss) per share  

   Net income (loss) per common share - basic and diluted  

$0.08   

$(0.74)   

$0.00 

For the years ended 2012, 2011 and 2010, the following securities were not included in the calculation of diluted shares outstanding as the effect 
would have been anti-dilutive:  

(in thousands)  
Convertible preferred stock (on an as if converted basis)  
Options to purchase common stock  
Common stock subject to repurchase  
Warrants to purchase convertible preferred stock  
Restricted stock units  

5.  

Goodwill and intangible assets 

Goodwill  

2012  

As of December 31,  
2011  

2010  

—    
367     
—    
—    
25     

12,916     
3,808     
169     
213     
—    

12,899  
2,913  
115  
238  
— 

The Company had $5.6 million of goodwill for each of the years as of December 31, 2012 and 2011. Goodwill is tested for impairment at the 
reporting unit level at least annually or more often if events or changes in circumstances indicate the carrying value may not be recoverable. The 
Company has two reporting units: Product and Service; as of December 31, 2012 all of the Company's goodwill resides in the Product reporting 
unit. The Company performed the annual required test of impairment of goodwill as of September 30, 2012. The Company’s annual impairment test 
did not indicate impairment at any of its reporting  

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units. No impairment was recorded in 2012, 2011 or 2010. As of December 31, 2012, no changes in circumstances indicate that goodwill carrying 
values may not be recoverable.  

Intangible assets  

The fair values for acquired intangible assets were determined by management relying in part on valuations performed by independent valuation 
specialists. Acquisition related intangible assets are amortized over the life of the assets on a basis that resembles the economic benefit of the assets. 
This results in amortization that is higher in earlier periods of the useful life. To date there has been no impairment of the Company's intangible 
assets. The estimated useful lives and carrying value of acquired intangible assets are as follows:  

(in thousands)  

Intangible assets:  

Trademarks  

Non-compete Agreements  

Customer relationships  

Developed technology  

Total intangible assets, net  

Weighted average  
useful life  
(years)  

Gross  
carrying  
amount  

Accumulated  
amortization  

Net  
carrying  
amount  

Gross  
carrying  
amount  

Accumulated  
amortization  

Net  
carrying  
amount  

December 31, 2012  

December 31, 2011  

6.9  

2.0  

8.6  

6.0  

   $ 

   $ 

70      $ 
70     
2,350     
1,880     
4,370      $ 

30      $ 
60     
1,117     
896     
2,103      $ 

40      $ 
10     
1,233     
984     
2,267      $ 

70      $ 
70     
2,350     
1,880     
4,370      $ 

16      $ 
13     
690     
510     
1,229      $ 

54  
57  
1,660  
1,370  
3,141  

Amortization of intangible assets was $0.9 million , $1.0 million and $0.2 million for 2012, 2011 and 2010, respectively.  

Amortization of acquired intangible assets is reflected in cost of revenue and operating expenses. The estimated future amortization of acquired 
intangible assets as of December 31, 2012 was as follows:  

(in thousands)  
2013  
2014  
2015  
2016  
2017  
Thereafter  

     Future amortization expense  

6.  

Balance Sheet Components 

Inventories  

(in thousands)  
Raw materials  
Finished goods  

Total inventories  

Future 
amortization  
727  
567  
389  
258  
156  
170  
2,267  

$ 

$ 

December 31,  

2012  

2011  

  $ 

  $ 

23     $ 

2,749     
2,772     $ 

250  
3,113  
3,363  

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Property and equipment  

(in thousands)  
Computer equipment and software  
Furniture fixtures and equipment  
Leasehold improvements  
Manufacturing tools and equipment  
Construction in process  

Less: Accumulated depreciation  

Property and equipment, net  

December 31,  

2012  

2011  

  $ 

  $ 

4,127     $ 
886     
1,654     
2,710     
1,100     
10,477     
(6,846 )    
3,631     $ 

3,712  
1,018  
1,493  
3,027  
90  
9,340  
(6,639 ) 
2,701  

Depreciation and amortization expense during 2012, 2011 and 2010 was $1.7 million , $1.0 million , and $0.7 million , respectively.  

Accrued payroll and other accruals  

(in thousands)  
Payroll and related expenses  
Uninvoiced purchases  
Preferred stock warrant liability  
Deferred rent  
Exercise of unvested stock options  
Customer prepayments  
Sales and use tax payable  
Other  

Total accrued payroll and other accruals  

7.  

Product Warranties 

December 31,  

2012  

2011  

  $ 

  $ 

7,845     $ 
1,823     
—    
591     
198     
115     
323     
562     
11,457     $ 

4,424  
1,741  
1,853  
500  
373  
387  
343  
522  
10,143  

The Company provides for the estimated costs of hardware warranties at the time the related revenue is recognized. Costs are estimated based on 
historical and projected product failure rates, historical and projected repair costs, and knowledge of specific product failures (if any). The specific 
hardware warranty includes parts and labor over a period generally ranging from one to three years. The Company provides no warranty for 
software. The Company regularly re-evaluates its estimates to assess the adequacy of the recorded warranty liabilities and adjust the amounts as 
necessary.  

A reconciliation of the changes in the Company’s warranty reserve for 2012, 2011 and 2010 is as follows:  

(in thousands)  
Balance at the beginning of the period  
Warranty expense accrued for shipments in period  
Changes in liability related to pre-existing warranties  
Warranty settlements made  

Balance at the end of the period  

2012  

December 31,  
2011  

2010  

  $ 

  $ 

983       $ 
971      
(673 )     
(984 )     
297       $ 

605       $ 

1,554      
59      
(1,235 )     

983       $ 

572  
1,069  
177  
(1,213 ) 
605  

The change in liability related to the pre-existing warranties for the year ended December 31, 2012 is primarily due to lower return rates on the 
Company's B3000 badge compared to the B2000 badge and to lower cost estimates for refurbishment and replacement alternatives.  

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8.  

Borrowings                  

Term loan and revolving line of credit  

In June 2004, the Company entered into a loan and security agreement with a bank which was amended in December 2010 (the “Amendment”). 
The Amendment renewed the revolving line of credit at $5.0 million , and increased the term loan from $2.0 million to $5.0 million . At December 
31, 2011, the Company was in compliance with all loan covenants. Subsequent to the Company’ s IPO, on April 3, 2012, the Company paid off in 
full the outstanding revolving line of credit of $4.5 million and the outstanding term loan balance of $3.3 million . In February 2013, all asset liens 
relating to the expired term loan were lifted.  

9.  

Commitments and contingencies 

The Company undertakes, in the ordinary course of business, to (i) defend customers and other parties from certain third-party claims associated 
with allegations of trade secret misappropriation, infringement of copyright, patent or other intellectual property right, or tortious damage to persons 
or property and (ii) indemnify and hold harmless such parties from certain resulting damages, costs and other liabilities. The term of these 
undertakings may be perpetual and the maximum potential liability of the Company under certain of these undertakings is not determinable. The 
Company has never incurred costs to defend lawsuits or settle claims related to these undertakings and, as a result, the Company believes the 
corresponding estimated fair value is minimal.  

The Company has entered into indemnification agreements with its directors and officers that may require the Company to indemnify its directors 
and officers against liabilities that may arise by reason of their status or service as directors or officers, other than liabilities arising from willful 
misconduct of the individual. The Company currently has directors and officers insurance.  

Non-cancelable purchase commitments  

The Company enters into non-cancelable purchase commitments with its third-party manufacturer whereby the Company is required to purchase 
any inventory held by the third- party manufacturer that have been purchased by them based on confirmed orders from the Company. As of 
December 31, 2012 and 2011, approximately $4.1 million and $4.9 million , respectively, of raw material inventory was purchased and held by the 
third-party manufacturer which was subject to such purchase requirements.  

Leases  

The Company leases office space for its headquarters and subsidiaries under non cancelable operating leases, which will expire between April 2014 
and April 2017. Rent expense for 2012, 2011 and 2010 was $1.9 million , $1.7 million and $1.2 million , respectively. The Company recognizes 
rent expense on a straight-line basis over the lease period, and has accrued for rent expense incurred but not paid.  

Future minimum lease payments at December 31, 2012 under non-cancelable operating leases are as follows:  

(in thousands)  
2013  
2014  
2015  
2016  
2017 and thereafter  

Total minimum lease payments  

Legal matters  

Operating  
leases  

1,532  
1,545  
1,480  
440  
30  
5,027  

$ 

$ 

From time to time, the Company may be involved in lawsuits, claims, investigations and proceedings, consisting of intellectual property, 
commercial, employment and other matters, which arise in the ordinary course of business. The Company records a liability when it is both 
probable that a liability has been incurred and the amount of the loss can be reasonably estimated. These provisions are reviewed at least quarterly 
and adjusted to reflect the impact of negotiations, settlements, ruling, advice of legal counsel and other information and events pertaining to a 
particular case. Litigation is inherently unpredictable. If any unfavorable ruling were to occur in any specific period, there exists the possibility of a 
material adverse impact on the Company’s financial position or the results of operations of that period or on the Company’s cash flows.  

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10.  

Convertible preferred stock and preferred stock 

The six series of convertible preferred stock with their respective authorized number of shares, issued and outstanding number of shares, value on 
the balance sheet net of issuance costs, and liquidation value at December 31, 2011 are shown below:  

(in thousands, except share amounts)  
Series A  
Series B  
Series C  
Series D  
Series E  
Series F  

   Authorized  

Issued  

Proceeds net of 
issuance costs  

510,354     
896,464     
4,235,087     
3,483,333     
1,791,666     
2,089,964     
13,006,868     

510,351     $ 
896,464     
4,210,519     
3,430,215     
1,361,592     
1,762,839     
12,171,980     $ 

1,014     $ 
7,043     
11,905     
11,036     
8,772     
12,990     
52,760     $ 

Liquidation  
preference  
1,035  
7,100  
12,000  
11,256  
9,002  
13,160  
53,553  

The six series of convertible preferred stock with their respective authorized number of shares, issued and outstanding number of shares, value on 
the balance sheet net of issuance costs, and liquidation value at December 31, 2010 are shown below:  

(in thousands, except share amounts)  
Series A  
Series B  
Series C  
Series D  
Series E  
Series F  

   Authorized  

Issued  

Proceeds net of 
issuance costs  

510,354     
896,464     
4,235,087     
3,483,333     
1,791,666     
2,089,964     
13,006,868     

510,351     
896,464     
4,210,519     
3,413,044     
1,361,279     
1,762,839     
12,154,496     

1,014     
7,043     
11,905     
11,036     
8,770     
12,990     
52,758     

Liquidation  
preference  
1,035  
7,100  
12,000  
11,200  
9,000  
13,160  
53,495  

There was no convertible preferred stock outstanding at December 31, 2012.  

Conversion  

Each share of preferred stock was convertible, at the option of the holder, into common stock. Series A, Series C, Series D, Series E and Series F 
had a conversion ratio of 1: 1 . Series B preferred stock had a conversion ratio of 1: 1.8304 . Each share of preferred stock automatically converted 
into the number of shares of common stock into which such shares were convertible at the then effective conversion ratio upon the earlier of: (1) the 
closing of a firm commitment underwritten public offering of common stock at a per share price of at least $15 per share with net proceeds of at 
least $25.0 million or (2) an affirmative vote by the majority of preferred stock stockholders. In connection with the Company’s IPO, in April 2012, 
each share of then-outstanding preferred stock was converted to common stock at the ratio described above.  

In April 2012, the Company filed a Restated Certificate of Incorporation, which authorized the Company to issue up to 5,000,000 shares of 
undesignated preferred stock with a par value of $0.0003 per share, of which no shares were outstanding as of December 31, 2012.  

Warrants for preferred stock  

In connection with the loan and security agreement entered into in October 2005 (Note 8), the Company issued warrants to purchase 52,938 shares 
of Series E at an exercise price of $6.6114 per share. Upon the close of the Company’s IPO, these warrants automatically converted into warrants to 
purchase common stock. These warrants were cashless exercised in exchange for 37,795 shares of common stock in April 2012.  

In connection with the sale of Series E in October 2005, the Company issued warrants to purchase 136,119 shares of Series E to investors who 
purchased Series E in October 2005 at an exercise price of $6.6114 per share. In 2011, three investors exercised warrants to purchase a total of 313 
shares of Series E. In connection with the Company’s IPO, 1,956 warrants were cashless exercised in exchange for 1,147 Series E preferred shares. 
Upon the close of the Company’s IPO, the remaining warrants automatically converted into warrants to purchase common stock. During 2012, 
55,217 of these warrants were cashless  

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exercised in exchange for 40,692 shares of common stock. At December 31, 2012 warrants to purchase 78,633 shares of common stock were 
outstanding and expire in October 2015.  

Outstanding warrants to purchase preferred stock were classified as liabilities, which were adjusted to fair value at each reporting period until the 
earlier of their exercise or expiration or the completion of a liquidation event, including the completion of an initial public offering, at which time 
the preferred stock warrant liability automatically converted into a warrant to purchase shares of common stock and was reclassified to 
stockholders’ equity (deficit). The common stock warrants are classified within stockholder's equity (deficit) because they are considered to be 
"indexed to the entity's own stock". The Company recorded an expense in other income (expense), net of $1.6 million , $1.0 million and $0.3 
million for 2012, 2011 and 2010, respectively, to reflect the change in the fair value of these outstanding warrants.  

The holders of all the warrants described in the paragraphs above may convert the warrant, in whole or in part, in lieu of exercising the warrant. The 
number of shares to be issued in such a conversion shall be determined by dividing (a) the aggregate fair market value of the shares issuable upon 
the exercise of the warrant minus the aggregate warrant price of such shares by (b) the fair market value of one share at the time of conversion.  

11.  

Common Stock and Share-based Compensation 

The Company’s certificate of incorporation, as amended, authorizes the Company to issue 100 million shares of $0.0003 par value common stock.  

At December 31, 2012, the Company has reserved shares for issuance of common stock as follows:  

Reserved under stock option plans  
Exercise of warrants to purchase common stock  

Incentive stock option plans  

Common Shares  

86,668  
78,633  
165,301  

The Company has three equity incentive plans: the 2000 Stock Option Plan (the “2000 Plan”), the 2006 Stock Option Plan (the “2006 Plan”) and 
the 2012 Stock Option Plan (the “2012 Plan”). On March 26, 2012, all shares that were reserved under the 2006 Plan but not subject to outstanding 
awards became available for grant under the 2012 Plan. No additional shares will be issued under the 2006 Plan. The 2000 Plan terminated in 
March 2010 and no additional shares will be issued under this plan. All options currently outstanding under the 2000 Plan and the 2006 Plan 
continue to be governed by the terms and conditions of those plans. Under the 2012 Plan, the Company has the ability to issue incentive stock 
options (“ISOs”), stock appreciation rights, restricted stock, restricted stock units (“RSUs”), performance awards and stock bonuses. The ISOs will 
be granted at a price per share not less than the fair value at date of grant. Options granted to new hires generally vest over a 4 -year period with 
25% vesting at the end of one year and the remaining vest monthly thereafter, options granted as merit awards generally vest monthly over a four-
year period. Options granted generally are exercisable up to 10 years .  

Early exercise of stock options  

The Company typically allows employees to exercise options granted under the 2000 and 2006 Plans prior to vesting. The unvested shares are 
subject to the Company’s repurchase right at the original purchase price. The proceeds initially are recorded as an accrued liability from the early 
exercise of stock options (see Note 6, Balance sheet components—Accrued payroll and other accruals), and reclassified to common stock as the 
Company’s repurchase right lapses. At December 31, 2012 and 2011 and 2010, there were unvested shares in the amount of 48,260 , 112,967 and 
2,666 , respectively, which were subject to repurchase at an aggregate price of $0.2 million , $0.4 million and $0 million , respectively.  

Common stock subject to repurchase  

Pursuant to the acquisition arrangement with Wallace Wireless, two employees were given the right to purchase 112,612 shares of common stock 
for $2.22 per share from the Company. Per this agreement, the Company had the right, but not the obligation, to repurchase the unvested shares of 
common stock upon termination of the employment of these two individuals, at the original purchase price per share. The repurchase rights with 
respect to the common stock lapsed over the vesting period, which was 24 months from the acquisition date. These restricted shares were legally 
issued and outstanding and have been included in stockholders’ equity (deficit). The amounts received in exchange for these shares were included 
in accrued payroll and other accruals in the accompanying consolidated balance sheet and were reclassified to equity as the shares vest. At 
December 31, 2012, these shares became fully vested.  

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The following table summarizes the combined stock option activity under the 2000 Plan, the 2006 Plan and the 2012 Plan and non-plan stock 
option agreements:  

Shares  
available  
for grant  

Number  
of options  

Options outstanding  

Weighted  
average  
exercise  
price  

Weighted  
average  
remaining  
contractual term  
(in years)  

Aggregate  
intrinsic  
value  
(in thousands)  
28,682  

6.68   $ 

Outstanding at December 31, 2011  
Shares removed from the plan  
Options granted  
Options exercised  
Options canceled  
Options expired  
Early exercised options repurchased and added 
back to the pool  

Outstanding at December 31, 2012  
Options vested and expected to vest as of 
December 31, 2012  
Options vested and exercisable as of 
December 31, 2012  

1,101,111     
(167,166 )    
(579,155 )    
—    
94,774     
8,260     

3,808,222     $ 
—       

579,155     
(1,096,784 )    
(94,774 )    
(8,260 )    

2,755     
460,579     

—       
3,187,559     $ 

3.57     

23.06        
2.23        
5.83        
3.12        

7.51     

3,140,429     $ 

7.37     

1,864,148     $ 

3.64     

6.81   $ 

6.77   $ 

5.45   $ 

56,362  

55,943  

40,014  

At December 31, 2012, there was $7.2 million of unrecognized net compensation cost related to options which is expected to be recognized over a 
weighted-average period of 2.69 years .  

Using the Black-Scholes option-pricing model, the weighted-average grant-date fair value of options granted to employees during 2012, 2011 and 
2010 was $10.19 per share, $3.30 per share, and $0.96 per share respectively. Further information regarding the value of employee options vested 
and exercised during 2012, 2011 and 2010 is set forth below.  

(in thousands)  
Grant-date fair value of options vested during period  
Intrinsic value of options exercised during period  

Years ended December 31,  
2011  

2010  

2012  

  $ 

2,256     $ 
24,846     

881     $ 

2,565     

469  
261  

The Company uses the Black-Scholes option-pricing model to calculate the fair value of stock options on their grant date. This model requires the 
following major inputs: the estimated fair value of the underlying common stock, the expected life of the option, the expected volatility of the 
underlying common stock over the expected life of the option, the risk-free interest rate and expected dividend yield. The following assumptions 
were used for each respective period for employee stock-based compensation:  

Expected Term (in years)  
Volatility  
Risk-free interest rate  
Dividend yield  

2012  
5.23 - 5.60  
47.9% - 48.7%  
0.72% - 1.03%  
0.0%  

Years ended December 31,  
2011  
5.49 - 5.73  
44.7% - 47.6%  
0.98% - 2.48%  
0.0%  

2010  
5.77  
44.0% - 44.5%  
1.90% - 2.63%  
0.0%  

Prior to the Company’s IPO, the risk-free rate for the expected term of options was based on the U.S. Treasury Constant Maturity Rate as of the 
grant date. The computation of expected life was determined based on the historical exercise and forfeiture behavior of the Company’s employees, 
giving consideration to the contractual terms of the stock-based awards, vesting schedules and expectations of future employee behavior. The 
expected stock price volatility for the Company’s common stock was estimated based on the historical volatility of a peer group of publicly-traded 
companies for the same expected term of the options. The peer group was selected based on industry and market capitalization data. The Company  

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assumed the dividend yield to be zero , as the Company has never declared or paid dividends and does not expect to do so in the foreseeable future.  

Employee Stock Purchase Plan  

In March 2012, the Company's 2012 Employee Stock Purchase Plan (the “ESPP”) was approved. The ESPP allows eligible employees to purchase 
shares of the Company's common stock at a discount through payroll deductions of up to 15% of their eligible compensation, subject to any plan 
limitations. The ESPP provides for six -month offering periods, except for the first offering period which is for 11 months, and at the end of each 
offering period, employees are able to purchase shares at 85% of the lower of the fair market value of the Company's common stock on the first 
trading day of the offering period or on the last day of the offering period. No shares were purchased under the plan in 2012.  

The Company used the following assumptions to estimate the fair value of the ESPP offered for the year ended December 31, 2012: expected term 
of 6-11 months, volatility of 43.2% - 50.0%, risk-free interest rate of 0.14% - 0.18% and dividend yield of zero.  

Restricted Stock Awards and Restricted Stock Units  

In 2012, the Company began incorporating restricted stock awards and RSUs as an element of its compensation plans. In February 2012, the 
Company granted certain of its directors restricted stock awards which vests 50% on the first anniversary of the grant, and 50% on the second 
anniversary of the grant. In May 2012, the Company granted certain employees RSUs, which vest one third on the first anniversary of the grant, one 
third on the second anniversary of the grant and one third upon the third anniversary of the grant.  

A summary of the restricted stock activity for the year ended December 31, 2012 is presented below:  

Restricted Stock Awards  

Restricted Stock Units  

Outstanding at December 31, 2011  
Granted  
Vested  
Forfeited  

Outstanding at December 31, 2012  

Non-Employee Stock-Based Compensation  

   Number of shares     
—    
24,152     $ 
—    
—    
24,152     $ 

Weighted Average 
Grant Date Fair 
Value per Share  

   Number of shares     
—    

Weighted Average 
Grant Date Fair 
Value per Share  
— 
25.34  
— 
25.06  
25.34  

381,334     $ 

—    
(7,426 )    
373,908     $ 

—    
12.42     
—    
—    
12.42     

For the years ended December 31, 2012, 2011 and 2010, the Company granted zero , 67,916 and 84,166 options to non-employees, respectively. Of 
the 84,166 options granted during the year ended December 31, 2010, 83,333 were granted in connection with the acquisition of ExperiaHealth, 
which the Company issued contingent upon certain revenue milestones being met for 2010 and 2011. All other options granted to non-employees 
during the three years ended December 31, 2012 were fully vested on the date of grant. Stock-based compensation expense related to stock options 
granted to non-employees is recognized as the stock option vests, or if fully vested, on the date of grant. For stock options issued to non-employees 
with specific performance criteria, the Company makes a determination at each balance sheet date whether the performance criteria are probable of 
being achieved. Compensation expense is recognized at the time it is determined that it is probable the performance criteria will be met.  

The fair value of the stock options granted to non-employees was calculated using the Black-Scholes option-pricing model with the following 
assumptions:  

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Expected Term (in years)  
Volatility  
Risk-free interest rate  
Dividend yield  

2012  
8.67  
46.7%  
1.77%  
0.0%  

As of December 31,  
2011  
8.83 - 10  

   45.0% - 54.0%  
   1.63% - 3.41%  

0.0%  

2010  
10  
46.0%  
2.43%  
0.0%  

For the years ended December 31, 2012, 2011 and 2010, the Company recognized expenses of approximately $29,000 , $907,000 and $100,000 , 
respectively, related to these options.  

Allocation of Stock-Based Compensation Expense  

Stock-based compensation expense is recognized based on a straight-line amortization method over the respective vesting period of the award and 
has been reduced for estimated forfeitures. The Company estimated the expected forfeiture rate based on its historical experience, considering 
voluntary termination behaviors, trends of actual award forfeitures, and other events that will impact the forfeiture rate. To the extent the 
Company’s actual forfeiture rate is different from the estimate, the stock-based compensation expense is adjusted accordingly.  

The following table presents the stock-based compensation allocation of expense (both for employees and non-employees)  

(in thousands)  
Cost of revenue  
Research and development  
Sales and marketing  
General and administrative  

Total stock-based compensation  

12.  

Segments 

Years ended December 31,  
2011  

2010  

2012  

   $ 

   $ 

421      $ 
449     
1,262     
2,100     
4,232      $ 

30      $ 
121     
285     
1,022     
1,458      $ 

10  
50  
126  
322  
508  

The Company has two operating segments which are both reportable business segments: (i) Product; and (ii) Service, which are comprised of the 
Company’s and its wholly-owned subsidiaries’ results from operations. Operating segments are defined as components of an enterprise about which 
separate financial information is available that is evaluated regularly by the chief operating decision maker (CODM), or decision making group, in 
deciding how to allocate resources and in assessing performance. The Company’s CODM is its Chief Executive Officer.  

The CODM regularly receives information related to revenue, cost of revenue, and gross profit for each operating segment, and uses this 
information to assess performance and make resource allocation decisions. All other financial information, including operating expenses and assets, 
is prepared and reviewed by the CODM on a consolidated basis.  

Assets are not a measure used to assess the performance of the Company by the CODM, therefore the Company does not report assets by segment 
internally or in its financial statements.  

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The following table presents a summary of the operating segments:  

(in thousands)  
Revenue  
Product  
Service  

Total revenue  

Gross profit  
Product  
Service  

Total gross profit  
Research and development  
Sales and marketing  
General and administrative  
Income (loss) from operations  
Interest income  
Interest expense and other finance charges  
Other income (expense), net  

Income (loss) before income taxes  

Supplemental information  

Years ended December 31,  
2011  

2010  

2012  

  $ 

65,028     $ 
35,929     
100,957     

43,477     
20,859     
64,336     
11,618     
33,432     
14,390     
4,896     
171     
(84 )    
(1,463 )    
3,520     $ 

  $ 

50,322     $ 
29,181     
79,503     

32,857     
15,139     
47,996     
9,335     
28,151     
11,316     
(806 )    
17     
(332 )    
(1,073 )    
(2,194 )    $ 

35,516  
21,287  
56,803  

23,294  
12,334  
35,628  
6,698  
20,953  
6,723  
1,254  
33  
(77 ) 
(367 ) 
843  

The following tables and discussion present the Company’s revenue by product line, as well as revenue and long-lived assets by geographic region.  

(in thousands)  
Revenue  
Product  

Device  
Software  

Total product  

Service  

Maintenance and support  
Professional services and training  

Total service  

Total revenue  

Years ended December 31,  
2011  

2010  

2012  

  $ 

  $ 

47,725     $ 
17,303     
65,028     

26,237     
9,692     
35,929     
100,957     $ 

37,088     $ 
13,234     
50,322     

21,439     
7,742     
29,181     
79,503     $ 

26,728  
8,788  
35,516  

17,447  
3,840  
21,287  
56,803  

The Company’s revenue by geographic region, based on customer location, is summarized as follows:  

(in thousands)  
Revenue  

United States  
International  

Total revenue  

Years ended December 31,  
2011  

2010  

2012  

  $ 

  $ 

90,108     $ 
10,849     
100,957     $ 

73,719     $ 
5,784     
79,503     $ 

51,266  
5,537  
56,803  

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The Company’s tangible long-lived assets by geographic region, consisting of net property and equipment, are summarized as follows:  

(in thousands)  
Property and equipment, net  

United States  
International  

Total property and equipment, net  

2012  

December 31,  
2011  

2010  

  $ 

  $ 

3,465     $ 
166     
3,631     $ 

2,646     $ 
55     
2,701     $ 

1,302  
5  
1,307  

At December 31, 2012 and 2011, no customer accounted for 10% or more of accounts receivable. For the years ended December 31, 2012, 2011 
and 2010, no customer represented 10% or more of revenue.  

13.  

Income taxes 

The components of income (loss) before income taxes are as follows:  

(in thousands)  
United States  
International  

Total income (loss) before income taxes  

The components of the provision (benefit) for income taxes are as follows:  

(in thousands)  
Current  
Federal  
State  
Foreign  

Deferred  
Federal  
State  
Foreign  

Total income tax provision (benefit)  

Years ended December 31,  
2011  

2010  

2012  

3,205     $ 
315     
3,520     $ 

(2,421 )    $ 
227     
(2,194 )    $ 

Years ended December 31,  
2011  

2010  

2012  

7     $ 

512     
38     
557     

60     
10     
—    
70     
627     $ 

25     $ 
156     
55     
236     

60     
9     
(20 )    
49     
285     $ 

921  
(78 ) 
843  

(26 ) 
83  
9  
66  

(310 ) 
(96 ) 
(27 ) 
(433 ) 
(367 ) 

  $ 

  $ 

  $ 

  $ 

The Company had an effective tax rate of 18% , (13)% and (44)% for the periods ended December 31, 2012, 2011 and 2010, respectively.  

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Reconciliation of the provision for income taxes at the statutory rate to the Company’s provision for income tax is as follows:  

(in thousands)  
U.S. federal taxes (benefit) at statutory rate  
State income taxes, net of federal benefit  
Foreign income taxes at rates other than the US rate  
Stock-based compensation  
Change in valuation allowance  
Non-deductible warrant expense  
Non-deductible acquisition costs  
Research and development credits  
Other  

Total  

Years ended December 31,  
2011  

2010  

2012  

  $ 

  $ 

1,197     $ 
151     
(10 )    
397     
(1,494 )    
625     
—    
(220 )    
(19 )    
627     $ 

(746 )    $ 
109     
(72 )    
340     
546     
334     
—    
(290 )    
64     
285     $ 

316  
3  
2  
229  
(1,168 ) 
110  
283  
(174 ) 
32  
(367 ) 

Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for income tax purposes. The following table presents the significant components of the Company’s 
deferred tax assets and liabilities for the periods presented:  

(in thousands)  
Deferred tax assets  
Net operating loss carryforward  
Research and development credits  
Depreciation and amortization  
Reserves and accruals  

Total deferred tax assets  

Valuation allowance  
Net deferred tax assets  
Deferred tax liabilities  

Net deferred tax liabilities  

As of December 31,  

2012  

2011  

  $ 

  $ 

14,270     $ 
2,637     
84     
4,502     
21,493     
(21,193 )    
300     
(451 )    
(151 )    $ 

17,775  
2,365  
55  
3,229  
23,424  
(22,687 ) 
737  
(824 ) 
(87 ) 

The Company determines its valuation allowance on deferred tax assets by considering both positive and negative evidence in order to ascertain 
whether it is more likely than not that deferred tax assets will be realized. Realization of deferred tax assets is dependent upon the generation of 
future taxable income, if any, the timing and amount of which are uncertain. Due to the history of losses the Company has generated in the past, the 
Company believes that it is not more likely than not that all of the deferred tax assets in the U.S. and Canada can be realized as of December 31, 
2012; accordingly, the Company has recorded a full valuation allowance on its deferred tax assets. While the Company is encouraged by the pretax 
profit earned in 2012 and by the favorable trend in the Company's financial results, management believes it is appropriate to obtain confirmatory 
evidence that the improvement in the Company's results of operations is sustainable, and that realization of at least some of the deferred income tax 
assets is more likely than not, before reversing a portion of the valuation allowance to earnings. The Company intends to review on a quarterly basis 
its conclusions about the appropriate amount of its deferred income tax asset valuation allowance. If the Company continues to generate profits in 
2013 and beyond, it is likely that the US valuation allowance position will be reversed in the foreseeable future. The Company expects a significant 
benefit to be recorded in the period the valuation allowance reversal is recorded and a significantly higher effective tax rate in periods following the 
valuation allowance reversal.  

The Company’s valuation allowance decreased by $1.5 million and increased by $0.5 million for the years ended December 31, 2012 and 2011, 
respectively. The $1.5 million decrease during 2012 in the valuation allowances was primarily due to the utilization of loss carryforwards and 
changes in temporary differences between tax and financial statement recognition of revenue and expense. The increase during 2011 was primarily 
driven by increases in reserves and accruals.  

Included the net operating loss carryovers below is approximately $15 million of federal net operating loss and approximately $4 million of state 
net operating loss carryovers attributable to excess stock option deductions. According to the authoritative guidance, concerning when tax benefits 
related to excess stock option deductions can be credited to paid-in capital, the related  

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valuation allowance cannot be reversed, even if the facts and circumstances indicate that it is more likely than not that the deferred tax asset can be 
realized. The valuation allowance will only be reversed as the related deferred tax asset is applied to reduce taxes payable. The Company follows 
the authoritative guidance for ordering to determine when such NOL has been realized.  

At December 31, 2012, the Company had $48.0 million and $52.0 million , respectively, of federal and state net operating loss carryforwards. The 
federal net operating loss carryforward begins expiring in 2015, and the state net operating loss carryforward begins expiring in 2013, if not 
utilized.  

In addition, the Company has federal research and development tax credits carryforwards of approximately $2.0 million and state research and 
development tax credit carryforwards of approximately $2.0 million . The federal credit carryforwards begin expiring 2021 and the state credits 
carry forward indefinitely . The Internal Revenue Code contains provisions which limit the amount of net operating loss and research credit 
carryforwards that can be used in any given year if a significant change in ownership has occurred.  

The following table displays by contributing factor the changes in the valuation allowance for deferred tax assets since January 1, 2010:  

(in thousands)  
Balance at the beginning of the period  
Net operating loss utilization  
R&D tax credit increase  
Depreciation and amortization increase (decrease)  
Reserves and accruals increase  
Deferred tax assets (increase) decrease  

Balance at the end of the period  

Years Ended December 31,  

2012      
22,687       $ 
(3,505 )     
272      
29      
1,273      
437      
21,193       $ 

2011      
21,588       $ 
(884 )     
383      
(309 )     
1,581      
328      
22,687       $ 

2010      
22,734      
(741 )     
199      
169      
292      
(1,065 )     
21,588      

    $ 

    $ 

The following table reflects changes in the unrecognized tax benefits since January 1, 2011:  

(in thousands)  
Gross amount of unrecognized tax benefits as of the beginning of the period  
Increases related to prior year tax provisions  
Decreases related to prior year tax provisions  
Increases related to current year tax provisions  

Gross amount of unrecognized tax benefits as of the end of the period  

Years ended December 31,  
2011  
2012  

  $ 

  $ 

908     $ 
7     
—    
164     
1,079     $ 

675  
— 
(1 ) 
234  
908  

As a result of the Company’s historic losses and related valuation allowances, the Company has recorded the uncertain tax amounts above entirely 
as reductions to deferred tax assets which are subject to a full valuation allowance in its consolidated balance sheet. The Company recognizes 
interest and penalties relating to uncertain tax positions in income tax expense. As of December 31, 2012 and 2011, penalties and interest were zero 
for all periods. As the Company is not currently under examination, it is reasonable to assume that the balance of gross unrecognized tax benefits 
will likely not change in the next twelve months.  

The Company files income tax returns in the United States on federal basis and various states. The Company is not currently under any United 
States federal, state and local, or non-U.S. income tax examinations by tax authorities for any taxable years. The Company's Canadian tax return is 
currently under audit for the year ended December 31, 2011. All of the Company’s net operating losses and research credit carryforwards prior to 
2012 are subject to tax authority adjustment and all years after 2008 are still subject to the tax authority examinations.  

The Company has not provided for U.S. federal and foreign withholding taxes on $0.5 million of the Company’s non-U.S. subsidiaries’ 
undistributed earnings as of December 31, 2012, because such earnings are considered indefinitely reinvested in its international operations.  

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Quarterly results of operations (unaudited)  

The following tables present certain unaudited consolidated quarterly financial information for each of the eight quarters ended December 31, 2012. 
This quarterly information has been prepared on the same basis as the consolidated financial statements and includes all adjustments necessary to 
state fairly the information for the periods presented.  

(In thousands, except per share data)  

Quarter Ended  

2012  

Total revenue  

Gross profit  

Net income (loss)  

Net income (loss) attributable to common stockholders  

Net income (loss) per share attributable to common stockholders:  

Basic  

Diluted  

Weighted average shares used to compute net income (loss) per share 
attributable to common stockholders:  

Basic  

Diluted  

2011  

Total revenue  

Gross profit  

Net income (loss)  

Net income (loss) attributable to common stockholders  

    $ 
    $ 
    $ 
    $ 

    $ 
    $ 

March 31,     

23,119      $ 
14,121      $ 
(836 )     $ 
(836 )     $ 

(0.23 )    
(0.23 )    

3,661     
3,661     

June 30,      September 30,      December 31,  
26,992  
17,643  
811  
808  

24,878      $ 
15,584      $ 
1,181      $ 
103      $ 

25,968      $ 
16,988      $ 
1,737      $ 
1,728      $ 

$0.00    $ 
$0.00    $ 

0.08      $ 
0.07      $ 

21,738     
24,520      $ 

22,450     
25,337     

Quarter Ended  

0.03  
0.03  

23,951  
26,136  

March 31,  

June 30,  

   September 30,  

   December 31,  

    $ 
    $ 
    $ 
    $ 

18,323      $ 
11,509      $ 
155      $ 
—     $ 

19,073      $ 
11,501      $ 
(1,497 )     $ 
(1,497 )     $ 

20,401      $ 
12,250      $ 
(900 )     $ 
(900 )     $ 

21,706  
12,736  
(237 )  

(237 )  

Net income (loss) per share attributable to common stockholders:  

Basic and diluted  

$0.00    $ 

(0.45 )     $ 

(0.25 )     $ 

(0.07 )  

Weighted average shares used to compute net income (loss) per common 
share:  

Basic  

Diluted  

2,943     
4,918     

3,313     
3,313     

3,589     
3,589     

3,620  
3,620  

Item 9.   Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 

None.  

Item 9A.   Controls and Procedures      

Evaluation of Disclosure Controls and Procedures  

Disclosure controls and procedures are designed to ensure that information required to be disclosed by us in reports filed or submitted under the 
Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's 
rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information 
required to be disclosed in reports filed under the Exchange Act is accumulated and communicated to management, including principal executive 
and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. 
There are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including the possibility of human error and 
the circumvention or overriding of the controls and procedures. Accordingly, even effective disclosure controls and procedures can only provide 
reasonable assurance of achieving their control objectives.  

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As of December 31, 2012 we have carried out an evaluation under the supervision of, and with the participation of our management, including our 
Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures as 
defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act. Based on our evaluation, our Chief Executive Officer and Chief Financial Officer 
concluded that our disclosure controls and procedures were effective as of December 31, 2012.  

Exemption from Management's Report on Internal Control Over Financial Reporting  

This report does not include a report of management's assessment regarding internal control over financial reporting or an attestation report of our 
independent registered public accounting firm due to a transition period established by rules of the SEC for newly public companies.  

Prior Material Weakness in Internal Control over Financial Reporting  

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable 
possibility that a material misstatement of our financial statements will not be prevented or detected and corrected on a timely basis.  

In connection with our preparation of the financial statements for six months ended June 30, 2012, adjustments to our financial statements were 
identified which resulted from a control deficiency that we considered to constitute a material weakness. This control deficiency related to the 
design and operation of controls for the preparation of the statement of cash flows as we did not maintain effective controls to ensure the accuracy 
and appropriate presentation and disclosure of the statement of cash flows. Specifically, the controls were not designed to consider non-cash activity 
related to issuance costs from the completion of our IPO. The material weakness resulted in material errors and adjustments to cash flows from 
operating and financing activities included within the condensed consolidated financial statements for the period ended June 30, 2012. Additionally, 
this material weakness could have resulted in financial information or disclosures that would constitute a material misstatement of our interim 
condensed consolidated financial statements and/or year-end consolidated financial statements that might not have been prevented or detected.  

Remediation Plan Execution and Status  

In response to the identified material weakness in the Statement of Cash Flows, our management, with oversight from our Audit Committee, 
executed the implementation of the following remediation steps beginning in the quarter ended September 30, 2012. These efforts were focused on 
(i) redesigning the statement of cash flow spreadsheet, specifically related to non-cash items; (ii) completing a second more detailed review of the 
statement of cash flows at the end of each period; (iii) adopting an enhanced secondary review of the statement of cash flows, by agreeing each 
movement to supporting schedule and recalculating the amounts in the worksheet; and (iv) employing the services of external consultants to assist 
with the completion of the review.  

We believe these steps, which are now fully implemented, have addressed the material weakness previously identified and have enhanced our 
internal control over financial reporting, as well as our disclosure controls and procedures. However, projections of any evaluation of effectiveness 
to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance 
with the policies or procedures may deteriorate.  

Changes in Internal Control over Financial Reporting  

As described above, we executed the remediation plan for an existing material weakness identified in the second quarter of 2012. There were no 
other changes in our internal control over financial reporting which occurred during the quarter ended December 31, 2012 which has materially 
affected, or is reasonably likely to materially affect, our internal control over financial reporting.  

Item 9B.   Other Information 

None.  

Item 10.   Directors, Executive Officers and Corporate Governance     

PART III  

The information required for this Item 10 is incorporated by reference from our Proxy Statement to be filed in connection with our 2013 Annual 
Meeting of Stockholders.  

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Our written codes of conduct apply, collectively, to all of our directors and employees, including executive officers, including without limitation 
our principal executive officer, principal financial officer, principal accounting officer or controller or persons performing similar functions. The 
codes of conduct are available on our website at www.vocera.com under the hyperlink titled "Corporate Governance." Changes to or waivers of the 
codes of conduct will be disclosed on the same website.  

Item 11.   Executive Compensation         

The information required for this Item is incorporated by reference from our Proxy Statement to be filed for our 2013 Annual Meeting of 
Stockholders.  

Item 12.   Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

The information required for this Item is incorporated by reference from our Proxy Statement to be filed for our 2013 Annual Meeting of 
Stockholders.  

Item 13.   Certain Relationships and Related Transactions, and Director Independence 

The information required for this Item is incorporated by reference from our Proxy Statement to be filed for our 2013 Annual Meeting of 
Stockholders.  

Item 14.   Principal Accounting Fees and Services 

The information required for this Item is incorporated by reference from our Proxy Statement to be filed for our 2013 Annual Meeting of 
Stockholders.  

PART IV  

Item 15.   Exhibits, Financial Statement Schedules 

(a)The following documents are filed as a part of this Annual Report on Form 10-K:  

1. Financial Statements:  

The financial statements filed as part of this report are listed in the “Index to Financial Statements” under Part II, Item 8 of this report.  

2. Financial Statement Schedule:  

All schedules are omitted as the required information is inapplicable or the information is presented in the Consolidated Financial Statements 

or Notes to Consolidated Financial Statements under Item 8.  

3. Exhibits:  

See Exhibit Index following the signature page of this report.  

77  

 
 
 
 
 
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SIGNATURES  

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be 

signed on its behalf by the undersigned thereunto duly authorized.  

VOCERA COMMUNICATIONS, INC.  

Date: March 12, 2013  

By:  

/ S /    Robert J. Zollars  

Robert J. Zollars  
Chief Executive Officer  

(Principal Executive Officer)  

Date: March 12, 2013  

By:  

/ S /    William R. Zerella  

William R. Zerella  
Chief Financial Officer  

(Principal Financial Officer)  

POWER OF ATTORNEY  

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Robert J. Zollars, 
William R. Zerella and Jay M. Spitzen, and each of them, as his true and lawful attorney-in-fact and agent, with full power of substitution and 
resubstitution, for him and in his name, place and stead, in any and all capacities, to sign any and all amendments (including post-effective 
amendments) to this Annual Report on Form 10-K, and to file the same, with all exhibits thereto, and other documents in connection therewith, with 
the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and 
perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as he might or 
could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, or their or his substitutes, may 
lawfully do or cause to be done by virtue thereof.  

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of 

the Company and in the capacities and on the dates indicated:  

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Signature  

Title  

Date  

/s/ Robert J. Zollars  

Robert J. Zollars  

/s/ William R. Zerella  

William R. Zerella  

/s/ Brian D. Ascher  

Brian D. Ascher  

/s/ John B. Grotting  

John B. Grotting  

/s/ Jeffrey H. Hillebrand  

Jeffrey H. Hillebrand  

/s/ Howard E. Janzen  

Howard E. Janzen  

/s/ John N. McMullen  

John N. McMullen  

/s/ Hany M. Nada  

Hany M. Nada  

/s/ Sharon O'Keefe  

Sharon O'Keefe  

Chairman of the Board and Chief Executive 
Officer  
(Principal Executive Officer)  

    March 12, 2013  

Chief Financial Officer  
(Principal Accounting and Financial Officer)  

    March 12, 2013  

  Director  

  Director  

  Director  

  Director  

  Director  

  Director  

  Director  

79  

    March 12, 2013  

    March 12, 2013  

    March 12, 2013  

    March 12, 2013  

    March 12, 2013  

    March 12, 2013  

    March 12, 2013  

 
 
 
  
    
  
  
  
   
  
  
  
     
       
  
  
  
  
     
       
  
  
  
  
     
       
  
  
  
     
       
  
  
  
     
       
  
  
  
     
       
  
  
  
     
       
  
  
  
     
       
  
  
  
     
       
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EXHIBIT INDEX  

Incorporated by reference  

Exhibit  
Number     

Exhibit title  

Form  

File 
No.  

Date  

Number  

Filed  
herewith     

3.01  

Restated Certificate of Incorporation of the 
Registrant.  

S-1  

333-
175932    

August 24, 2012 

3.02  

Restated Bylaws of the Registrant.  

4.01  

Amended and Restated Investor Rights 
Agreement, dated as of October 10, 2006, by 
and among the Registrant and certain investors 
of the Registrant.  

S-1  

333-
175932    

August 24, 2012 

S-1  

333-
175932  

August 1, 2011 

3.01 

3.02 

4.02 

10.01  

Forms of Indemnity Agreement by and between 
the Registrant and each of its directors and 
executive officers.  

S-1  

333-
175932  

August 1, 2011 

10.01 

10.02+  

2000 Stock Option Plan, as amended, and form 
of stock option agreement.  

S-1(A2)  

February 24, 2012 

10.02 

10.03+  

2006 Stock Option Plan, as amended, and form 
of stock option agreement.  

S-1(A2)   333-

February 24, 2012 

10.03 

175932    

10.04+  

2012 Equity Incentive Plan and forms of equity 
award agreements.  

S-1(A3)   333-

March 13, 2012 

10.04 

175932    

10.05+  

2012 Employee Stock Purchase Plan.  

S-1(A3)   333-

March 13, 2012 

10.05 

10.06+  

10.07+  

10.8  

10.9  

175932    

S-1  

333-
175932  

August 1, 2011 

10.06 

S-1  

333-
175932  

August 1, 2011 

10.07 

Form of Option Agreement dated July 31, 
2007, by and between the Registrant and each 
of Brent Lang, Victoria Perkins, Martin Silver 
and Robert Zollars.  

2010 Stock Option Agreement to purchase 
common stock, dated as of November 3, 2010, 
issued by the Registrant to DS Consulting 
Associates, LLC and 2011 Stock Option 
Agreement to purchase common stock, dated as 
of November 3, 2010 issued by the Registrant 
to DS Consulting Associates, LLC.  

Lease Agreement, dated as of September 26, 
2007, by and between 525 Race Street, LLC 
and the Registrant, as amended on February 17, 
2011.  

S-1  

333-
175932  

August 1, 2011 

10.11 

Second Amended and Restated Loan and 
Security Agreement, dated as of January 30, 
2009, by and between Comerica Bank and the 
Registrant, as amended on February 19, 2010, 
December 13, 2010, August 8, 2011, October 
19, 2011 and December 31, 2011.  

S-1(A2)   333-

February 24, 2012 

10.12 

175932  

10.10†  

Original Equipment Manufacturer Agreement, 

S-1  

333-

August 1, 2011 

10.13 

 
  
  
  
  
  
    
  
    
  
      
    
  
   
       
         
      
  
     
        
  
  
  
  
  
  
    
  
   
    
              
        
  
  
  
  
  
  
    
  
   
    
              
        
  
  
  
  
  
  
    
  
   
  
    
              
        
  
  
  
  
  
  
    
  
   
  
    
              
        
  
  
  
  
  
  
    
  
   
   
  
    
              
        
  
  
  
  
  
  
    
  
   
    
              
        
  
  
  
  
  
  
    
  
   
    
              
        
  
  
  
  
  
  
    
  
   
    
              
        
  
  
  
  
  
  
    
  
   
  
    
              
        
  
  
  
  
  
  
    
  
   
  
    
              
        
  
  
  
  
  
  
    
  
   
  
    
              
        
  
  
  
  
  
  
    
  
   
  
      
          
        
  
  
  
  
  
  
    
  
dated as of April 25, 2002, by and between 
Nuance Communications, Inc. and the 
Registrant, as amended through April 4, 2006.  

175932  

10.11†  

Contract Manufacturing Agreement, dated as of 
June 7, 2010, by and between SMTC 
Corporation and the Registrant.  

S-1  

333-
175932  

August 1, 2011 

10.14 

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10.12+  

10.13+  

Form of Change of Control Severance 
Agreement by and between the Registrant and 
each of its executive officers.  

S-1(A2)  

333-
175932  

February 24, 2012 

10.15 

Separation Agreement, dated as of December 
20, 2011, by and between Martin Silver and the 
Registrant.  

S-1(A2)  

333-
175932  

February 24, 2012 

10.16 

10.14+  

Form of non-plan Restricted Stock Purchase 
Agreement for non-employee directors.  

S-1(A2)  

333-
175932    

February 24, 2012 

10.17 

10.15+  

Form of Irrevocable Contingent Option 
Exercise Agreement by and between the 
Registrant and Martin Silver.  

S-1(A4)  

333-
175932  

March 26, 2012 

10.18 

21.01  

    List of subsidiaries.  

23.01  

24.01  

31.01*  

31.02*  

32.01*  

Consent of PricewaterhouseCoopers LLP, 
independent registered public accounting firm.      

Power of Attorney (included on signature 
page).  

Certification of Chief Executive Officer 
pursuant to Securities Exchange Act Rules 13a-
14(a) or 15d-14(a), as adopted pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002.    

Certification of Chief Financial Officer 
pursuant to Securities Exchange Act Rules 13a-
14(a) or 15d-14(a), as adopted pursuant to 
Section 302 of the Sarbanes-Oxley Act of 2002.    

Certification of Chief Executive Officer and 
Chief Financial Officer pursuant to 18 U.S.C. 
Section 1350, as adopted pursuant to Section 
906 of the Sarbanes-Oxley Act of 2002.  

101.INS#       XBRL Instance Document  

101.SCH#      XBRL Taxonomy Schema Linkbase Document     

101.CAL#  

XBRL Taxonomy Calculation Linkbase 
Document  

101.DEF#  

XBRL Taxonomy Definition Linkbase 
Document  

101.LAB#      XBRL Taxonomy Labels Linkbase Document  

101.PRE#  

XBRL Taxonomy Presentation Linkbase 
Document  

+     Indicates management contract or compensatory plan or arrangement.  

†     Portions of have been granted confidential treatment by the SEC.  

*  

This certification shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities 

  X    

X  

X  

X  

X  

X  

  X    

  X    

X  

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of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Securities Exchange Act of 
1934, as amended, whether made before or after the date hereof and irrespective of any general incorporation language in any filings.  

#  

In accordance with Rule 406T of Regulation S-T, the information in these exhibits is furnished and deemed not filed or part of a registration statement or 
prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Exchange Act of 
1934, as amended, and otherwise is not subject to liability under these sections.  

81  

 
 
  
  
    
  
  
    
LIST OF SUBSIDIARIES  

VOCERA COMMUNICATIONS, INC.  

EXHIBIT 21.01 

Vocera Communications UK Ltd. (United Kingdom)  

Vocera Communications Australia Pty Ltd. (Australia)  

Vocera Hand-Off Communications, Inc. (Tennessee)  

Vocera Canada, Ltd. (Canada)  

ExperiaHealth, Inc. (Delaware)  

 
 
 
 
 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-180417 and 333-186818) of Vocera 
Communications, Inc. of our report dated March 12, 2013 relating to the financial statements, which appears in this Form 10-K.  

Exhibit 23.01 

/s/ PricewaterhouseCoopers LLP  

San Jose, California  
March 12, 2013  

 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION OF CHIEF EXECUTIVE OFFICER PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF  
THE SECURITIES EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-
OXLEY ACT OF 2002  

EXHIBIT 31.01 

I, Robert J. Zollars, certify that:  

1. I have reviewed this Annual Report on Form 10-K of Vocera Communications, Inc.:  

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to 
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period 
covered by this report;  

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material 
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;  

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as 
defined in Exchange Act Rules 13a-15(e) and 15d-15(e) for the registrant and have:  

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by 
others within those entities, particularly during the period in which this report is being prepared;  

b) [Intentionally deleted];  

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the 
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and  

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most 
recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably 
likely to materially affect, the registrant’s internal control over financial reporting; and  

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent 
functions):  

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and  

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal 
control over financial reporting.  

Date: March 12, 2013  

  /s/ Robert J. Zollars  
  Robert J. Zollars  
  Chief Executive Officer  

 
 
 
 
 
 
   
   
EXHIBIT 31.02 

CERTIFICATION OF CHIEF FINANCIAL OFFICER PURSUANT TO RULE 13a-14(a) OR 15d-14(a) OF  
THE SECURITIES EXCHANGE ACT OF 1934, AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-
OXLEY ACT OF 2002  

I, William R. Zerella, certify that:  

1. I have reviewed this Annual Report on Form 10-K of Vocera Communications, Inc.:  

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to 
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period 
covered by this report;  

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material 
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;  

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as 
defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:  

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by 
others within those entities, particularly during the period in which this report is being prepared;  

b) [Intentionally deleted];  

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the 
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and  

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most 
recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably 
likely to materially affect, the registrant’s internal control over financial reporting; and  

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent 
functions):  

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and  

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal 
control over financial reporting.  

Date: March 12, 2013  

  /s/ William R. Zerella  
  William R. Zerella  
  Chief Financial Officer  

 
 
 
 
 
   
   
CERTIFICATION OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER  

PURSUANT TO 18 U.S.C. SECTION 1350,  

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002  

EXHIBIT 32.01 

Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, Robert J. Zollars, Chief Executive 
Officer of Vocera Communications, Inc. (the “Company”), and William R. Zerella, Chief Financial Officer of the Company, each hereby certifies 
that, to his knowledge:  

1. The Company’s Annual Report on Form 10-K for the period ended December 31, 2012 , to which this Certification is attached as Exhibit 32.01 
(the “Periodic Report”), fully complies with the requirements of Section 13(a) or Section 15(d) of the Securities Exchange Act of 1934, as 
amended; and  

2. The information contained in the Periodic Report fairly presents, in all material respects, the financial condition and results of operations of the 
Company.  

In Witness Whereof, the undersigned have set their hands hereto as of the 12th day of March 2013 .  

/s/ Robert J. Zollars  
Robert J. Zollars  
Chief Executive Officer  

  /s/ William R. Zerella  
  William R. Zerella  
  Chief Financial Officer