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Warpaint London PLC

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FY2016 Annual Report · Warpaint London PLC
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Annual Report 2016

Warpaint London P LC

Contents

Strategic Report 
03   Mission Statement  
04   Headline Results 
06   Chairman’s Statement   
07   Joint Chief Executive s’ Statement 
11   Financial Review 
17   Risk Management 

Governance 
19   Board of Directors 
20   Corporate Governance Report  
22   Audit Committee Report 
23   Remuneration Committee Report 
24   Directors’ Report  
26   Independent Auditor s’ Report  

Financial Statements 
29   Consolidated Statement of Comprehensive Income
30   Consolidated Statement of Financial Position  
32   Consolidated Statement of Changes in Equity  
33   Consolidated Statement of Cash Flows  
34   Notes to the Consolidated Financial Statements  
51   Company Statement of Financial Position  
52   Company Statement of Changes in Equity  
53   Notes to the Company Financial Statements  
55   Appendix A 

Other Information
57   Offi cers and Professional Advisors

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Mission Statement

“Our mission is to ensure that everybody should 
have access to an extensive range of high quality 
cosmetics at an affordable price.”

We strive to fulfil our mission by: 
• Minimising unnecessary, costly marketing and advertising expenditure
• Creating innovative, eye catching and desirable packaging
• Creating cosmetic products of high quality
• Always striving to improve and better our brand and product offering
• Being at the cutting edge of trend

Our values
• We use the finest quality ingredients available
• We manufacture products that are safe and kind to the user
• We follow and adhere strictly to all relevant regulatory compliance in all territories where we sell our products

Our Ethics
• We do not test our products on animals regardless of the regulatory requirements we encounter
• We always seek the best value and quality from every constituent ingredient
• We endeavour to ensure that all our suppliers mirror our values and understand our principles 

Our Ethos – Who will you be today?
• W7 gives its customers the ability and flexibility to style themselves based on who they want to be
• W7 engages its customers by interacting with them directly using a variety of media platforms 
• W7 enables its customers by making product available through direct and third party sales
• W7 empowers its customers by seeking their feedback, interaction and views 

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Warpaint London PLC

Headline Results

Headline proforma financial results for the year to 31 December 2016
Warpaint London PLC (“Warpaint”, the “Company” or the “Group”) is made up of two 
trading divisions; the first and largest is the own-brand division which sells the Group’s 
leading cosmetic brand W7; the second and smaller division trades in close-out and 
excess stock of branded cosmetics and fragrances from around the world. 

On 11 November 2016, prior to admission of the Company’s shares to trading on 
AIM, a new group structure was formed. This annual report has been prepared in 
accordance with acquisition accounting standards, which deem that the larger 
business acquired the smaller business on that date. In order to present to 
shareholders a more consistent view of the trading of the Group we have prepared 
proforma consolidated statements of comprehensive income for the years ended 
31 December 2015 and 31 December 2016, with a reconciliation between the proforma 
and the statutory consolidated statement of comprehensive income. 

Headline results, shown below, represent the performance comparisons between the 
proforma consolidated statements of income for the years ended 31 December 2015 
and 31 December 2016. 

The proforma numbers have been adjusted to take account of restructuring changes 
and other non-recurring items, specifically the inclusion of the trade of the close-out 
division for the years ended 31 December 2015 and 31 December 2016. Reconciliations 
between the proforma consolidated income statements and the statutory consolidated 
income statements for the 12 months to 31 December 2016, and the 12 months to 
31 December 2015 are included in the Financial Review.

The proforma consolidated statement of comprehensive income for the years ended 
31 December 2015 and 31 December 2016, includes the trade of the larger own-brand 
division plus the trade of the smaller close-out division for the whole of each year. 
The statutory consolidated statement of comprehensive income for the years ended 
31 December 2015 and 31 December 2016, include the trade of the larger own-brand 
division for the whole of each year, plus the trade of the smaller close-out division from 
the acquisition date of 11 November 2016 only. 

In 2016, £1.7 million of expenses (2015: £0.06 million) have been treated as exceptional 
as they were one off payments related to the admission of the Group’s shares to 
trading on AIM in November 2016. 

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Unaudited Proforma results 

Statutory results

Year ended  
31 Dec 2016  

Year ended 
31 Dec 2015 

Growth 
% 

Year ended  
31 Dec 2016  

Year ended 
31 Dec 2015 

Growth
%

Revenue 

£27.0m 

£22.3m 

21.1 

£22.5m 

£16.9m 

33.1

Adjusted profit 
from operations 

Adjusted profit from 
operations margin 

£6.8m* 

£5.5m* 

23.6 

£6.2m* 

£5.6m* 

10.7

25.2%* 

24.7%* 

27.6%* 

33.1%*

Adjusted PBT 

£6.7m* 

£5.4m* 

Adjusted EPS 

8.6p* 

6.9p* 

Net cash 

£3.5m 

£1.1m 

24.1 

24.6 

£6.1m* 

£5.5m* 

7.9p* 

£3.5m 

7.1p* 

£1.1m

10.9

11.3

*Adjusted for the £1.7 million of one off IPO costs incurred in the year (2015: £0.06 million)

Highlights

• Proforma revenue increased by 21.1% to £27 million (2015: £22.3 million)

• Proforma operating margin over 25%

• Proforma adjusted earnings per share increased by 24.6% to 8.6p (2015: 6.9p)

• Net cash at the year end of £3.5 million (31 December 2015: £1.1 million)

• Encouraging start to e-commerce strategy

• Brand awareness reaching global levels 

• Admitted to AIM on 30 November 2016

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Warpaint London PLC

Chairman’s Statement

Clive Garston

Results
This is the first reported annual 
results since our admission to AIM in 
November 2016. I am delighted with the 
way in which the Group has reorganised 
itself as a public company and also with 
the strong 2016 performance. Although 
the majority of these results reflect a 
period prior to the IPO it is pleasing to 
note the high rate of growth that was 
achieved and in particular, that the 
uncertainty caused by the UK referendum 
result on membership of the EU quickly 
disappeared and the Group was able to 
take appropriate measures to mitigate the 
effects of the fall in value of Sterling.

The proforma numbers will be quoted 
throughout the annual report in order to 
give shareholders clarity in understanding 
the results for the year. 

Profit before tax was £4.4 million 
(proforma £5.0 million) on a turnover 
of £22.5m (proforma £27.0 million) with 
basic earnings per share of 5.07p 
(proforma 5.84p). Earnings per share 
adjusted to exclude IPO costs were 
7.87p (proforma 8.64p). Net cash at 
31 December 2016 of £3.5 million 
underpins the balance sheet and leaves 
the Group in a strong position going 
forward.

Dividend
As was stated at the time of the IPO, 
our intention is to adopt a progressive 
dividend policy to allow shareholders 
to share in the Group’s growth in 
earnings and cash flow. The board is 
pleased to recommend a final dividend 
of 1.5p per share which, if approved by 
shareholders, will be paid on 21 July 2017 
to shareholders on the register at close of 
business on 7 July 2017. The shares will 
go ex-dividend on 6 July 2017.

Board and People
I joined the board as non-executive 
chairman ahead of the IPO together 
with Paul Hagon and Keith Sadler who 
were appointed as non-executive 
directors and respectively chairman of the 
remuneration and audit committee. 
The remaining members of the board are 
Sam Bazini and Eoin Macleod the joint 
chief executives and Neil Rodol the 
chief financial officer. I regard it as a 
privilege to work alongside my fellow 
board members and particularly the 
joint chief executives who founded the 
business and are responsible for its 
success today.

In addition to the board, Warpaint has 
a wonderful pool of people with real 
skills and who contribute enormously 
to its success. A key strength of the 
Company is the commitment of its 
employees, many of whom have been with 
the Group for some time. The culture of 

the Group has been responsible for this 
and the board recognises the importance 
of ensuring that the Group’s culture is 
appropriate for the business as it grows. 
Warpaint is a progressive, energetic and 
dynamic company which is driven by its 
executive team and all its employees. 
I would like to thank all of them for their 
contribution to the Group’s success.

AGM
Our first annual general meeting will 
be held on 26 June 2017 at 10.00am at 
the offices of DAC Beachcroft LLP, 
100 Fetter Lane, London, EC4A 1BN and 
I look forward to meeting all shareholders 
who are able to attend.

Outlook
Warpaint has made an encouraging start 
to its new life as a quoted company and 
has demonstrated its ability to prosper in 
the public arena and build shareholder 
value. I am delighted with the levels of 
interest that has been experienced from 
the market in our first months of trading. 
I believe that the Group’s prospects are 
encouraging and that the outlook for the 
Group remains positive. I look forward 
very much to working with my colleagues 
on the board and all the Warpaint team 
to continue to deliver growth for 
shareholders. 

Clive Garston
Chairman
9 May 2017

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Joint Chief Executives’ Statement 

Sam Bazini

Eoin Macleod

We are delighted to present the Group’s 
first annual results to shareholders 
following our Admission to AIM in 
November 2016. 2016 was a 
transformational year for the business, 
seeing strong progress in both domestic 
and international markets. We remain 
committed to the Group’s strategy of 
producing an extensive range of high 
quality cosmetics at an affordable price 
to customers.

Business Overview
Warpaint consists of two separate 
divisions, own-brand and close-out, 
with the own-brand business being the 
primary strategic focus of the Group and 
currently representing over 80% of the 
Group’s revenue.

The W7 brand predominantly sells to high 
street retailers and independent beauty 
shops, although the online sales channel, 
that was established during the year, is 
a growing contributor. Sales to overseas 
customers are through a combination 
of direct sales to businesses or to 
distributors in those countries.

W7 products are manufactured by 
carefully selected companies in Europe 
and China that also supply other 
leading global cosmetic brands. 
We believe the key to the success of W7 
is spotting trends in cosmetic colourways 
or new products and then quickly 
launching them onto the market at a 
value price point. The W7 range now 

contains over 500 items and includes a 
broad collection of colour cosmetics, gift 
sets and accessories.

Close-out, representing less than 20% 
of the Group’s business, buys and sells 
close-out and excess stock of branded 
cosmetics and fragrances from around 
the world, which it sells to high street 
outlets, wholesalers and the discount 
mass market retailers, mainly in the UK. 
Whilst not a strategic focus, the close-out 
side of the business provides a useful 
source of knowledge of the colour 
cosmetics market and access to new 
market trends. 

Our e-commerce platform that was 
established in May 2016 for the W7 brand 
has become increasingly important in 
terms of sales. We believe this growth 
is supported by the colour cosmetics 
industry, benefiting from a more engaged 
and educated customer base, driven by 
the success of beauty blogs, celebrity 
endorsement and social media. We have 
had a number of well received recent 
campaigns with a number of high profile 
television celebrities that have translated 
into increased online ordering and brand 
awareness.

Strategy
Our overriding goal is to provide our 
customers with access to an extensive 
range of high quality cosmetics at an 
affordable price. To achieve this, we are 
building an internationally recognised 

brand in W7 which will help augment 
our future growth.

In May 2016 an export manager was 
employed with the responsibility of 
opening up new territories overseas 
and this has already led to a number 
of new accounts. 

As outlined at the time of the admission 
to AIM, we are looking to make our 
offering more widely available to an 
international audience, particularly in 
China and the US, with a focus on social 
media and e-commerce activities. 
To accomplish this, we are soon to 
launch new US and China focused 
e-commerce sites, with the ability to 
transact in local currencies. 

A priority for us throughout 2016 was to 
ensure that our internal infrastructure 
was of a very high quality, able to cope 
with increased business and the 
demands of being a public company. 
From our sound foundations, we can 
look forward to supporting future 
growth, new customers and markets 
and developing new products to stay on 
trend. With selective investment, and 
new hires where appropriate, we believe 
there is plenty of latent capacity available 
within our distribution network.

Recently we have employed brand 
managers to develop our brand portfolio 
as part of the Warpaint team.

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Joint Chief Executives’ Statement (continued)

Brands
Our key focus remains developing our 
flagship brand, W7, an extremely 
creative, design-focused cosmetic 
brand proposition, delivering high 
quality cosmetics at affordable prices. 
We outsource manufacturing overseas 
to ensure competitive pricing and 
rapid production.

The W7 range is characterised by 
eye-catching designs, bold packaging 

and creative product names. Our on-trend 
range of products benefits from a short 
lead time due to the Group’s operational 
structure. Our third-party supply network 
enables us to offer a fast turnaround and 
competitive prices to our customers, 
whilst also ensuring high quality. We can 
deliver “fast-track” launches of products 
in a three to six-month time frame, which 
we believe is much quicker than most 
other competitors in the colour cosmetics 
market. 

An exciting development in 2017 has 
been the creation of a new range called 
Very Vegan. These products have been 
developed specifically for vegans and 
others supporting an animal friendly 
lifestyle. We believe that this range has 
great potential for growth. The range 
includes nine different product lines, 
encompassing 30 individual products 
and is scheduled to be on sale by 
June 2017.

Our other brands include:

Outdoor Girl 

This brand has now been developed and sales have been encouraging.

CopyCat  

Currently being developed as a premium product range, to target large health and beauty retailers.

Smooch  

To be developed as a prestige brand at a higher recommended retail price, aimed at department stores.

Taxi 

To satisfy bespoke ad-hoc orders from the value sector.

Products
Warpaint is focused on colour cosmetics, which it separates into four main categories:

• 

 Face make-up: foundation, blushers, illuminators, face bronzing lotions, creams and powders and loose and 
pressed powders;

•  Eye make-up: eye shadows, eyeliners, eyebrow pencils and mascara;
•  Lip make-up: lipstick and glosses, lip pencils, lip plumpers and palettes; and
•  Nail make-up: nail varnishes and polishes, hardeners and strengtheners, base and top coat.

As previously stated, new product additions for 2017 include Very Vegan. 

We have extended our range of cosmetic bags having sold out of stock prior to Christmas 2016. We currently have 25 new designs on 
order and will be bringing them to market soon.

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W7’s largest selling product categories 
are eye products, face make-up and lip 
products, which together represented 
approximately 80% of the own-brand 
division’s revenue in 2016.

The 12 months to 31 December 2016 
product sales split for our W7 brand 
is shown across: 

Eye
44%

W7 – 2016 Sales by Product

Nail
4% Make Up Brushes

8%

Accessories & Sets
8%

Lip
8%

Face Make Up
28%

Customers & Geographies
We are very pleased to be able to report that the customer base for the Group grew 
from 270 customers at the end of 2015 to 319 at the end of 2016.

The majority of our largest clients are export customers from the US, Australia and 
Europe. At the end of 2016 our top ten W7 customers represented 56.3% of revenues, 
compared to 50.0% in 2015. Our W7 US distributor has expanded from 3.1% of W7 
revenue in 2015 to 12.3% of W7 revenue in 2016. 

In 2016, the W7 own-brand business had over 280 customers (2015: 230 customers) 
in more than 50 countries (2015: 40 countries). 

The 12 months to 31 December 2016 and 31 December 2015 regional sales split for 
our W7 brand is shown below:

W7 – 2016 Regional Sales Split

W7 – 2015 Regional Sales Split

ROW
3%

USA
12%

EU
27%

ROW
2%

USA
3%

EU
25%

Australia & NZ
12%

UK
46%

Australia & NZ
17%

UK
53%

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Warpaint London PLC

Joint Chief Executives’ Statement (continued) 

Colour Cosmetics Market
The colour cosmetics market comprises 
face make-up, eye make-up, lip 
products, nail products and colour 
cosmetics sets/kits and is typically made 
up of two categories; prestige and mass. 
Prestige products are considered to be 
premium and therefore generally 
command higher prices; such products 
are generally available through high-end 
department stores. Mass products are 
more affordable and widely available, 
generally occupying additional routes 
to market such as supermarkets, 
pharmacies and convenience stores. 
The accessible price points of the mass 
market see consumers buying these 
brands more frequently. Currently W7 
operates in the mass market.

The global mass market for colour 
cosmetics is expected to be the fastest 
growing cosmetics market category 
and in mature markets such as 
Western Europe and the US, consumers 
are increasingly favouring low cost 
make-up. The US is the largest colour 
cosmetics market globally, with a retail 
value in 2015 of around $11 billion; this 
is nearly three times the second largest 
market of China, at approximately 
$4 billion. New product innovation, in 
particular, has been influential in the 
growth of the colour cosmetics market.

The global beauty market (mass and 
prestige) continues to grow with the 
mass market consistently achieving 
a higher annual growth rate than the 
prestige market. It has also demonstrated 
resiliency through economic cycles, 
often referred to as “the lipstick effect”, 
and it is expected that it will continue to 
show solid growth, making it a consistent 

consumer category. The industry remains 
relatively concentrated, with retail sales 
dominated by brands owned by large 
multinational companies.

The UK was the fourth largest retail 
colour cosmetics market in the world 
in 2015 and is forecast to grow from an 
estimated £1.8 billion this year, to around 
£2.4 billion in 2021. 

In addition, the cosmetics industry is 
undergoing change. Today’s consumers 
are increasingly connected and 
influenced by friends, beauty bloggers, 
social media and other online content. 
The rise of beauty bloggers has been 
a benefit for the sector, encouraging 
women to experiment with new looks 
and trends, driving the uptake of a 
wider range of products.

Admission to AIM
The admission to AIM has been a very 
positive experience for the Company in a 
number of ways. We have seen our profile 
grow and we have also strengthened our 
relationships with suppliers, distribution 
partners and customers. We look forward 
to our continued growth on AIM and 
welcome our new shareholders.

The funding received at Admission has 
allowed Warpaint to invest further in key 
staff to develop our brand portfolio and 
to continue to build the key W7 brand 
internationally.

In addition, being a quoted company will 
enable us to incentivise staff through a 
planned new share option scheme.

Outlook
Warpaint enjoyed many years of 
successful growth prior to joining AIM 
and we are confident that with 
increasing awareness of our brands 
we remain well placed to continue this 
expansion. The Company remains at the 
forefront of developing on trend 
products for its ever discerning range 
of customers. Overseas business will 
continue to be a major driver as we 
aim to gain a larger share of the global 
colour cosmetics market. 

With a flexible supplier base and a tight 
control of working capital the business 
remains inherently cash generative.

We would like to take this opportunity 
to thank our employees for their 
commitment and hard work during 
what has been a year of significant 
transition. We would also like to thank 
our advisors involved in the IPO process in 
what was a challenging year in the 
financial markets. Working with a board of 
non-executive directors whose skill sets 
complement our entrepreneurial drive 
and ambition for the W7 brand and our 
other brands has been fantastic. 

The current year has started well and we 
look forward to updating shareholders on 
our progress. 

Sam Bazini & Eoin Macleod
Joint Chief Executive Officers
9 May 2017

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Financial Review

Neil Rodol

2016 saw significant progress for the Group, both structurally and financially, 
with improvement in our KPI’s during a busy year for the business. 

In order to aid shareholders’ understanding of the underlying performance of the 
business we have focused our comments on the proforma consolidated statement 
of income for the 12 months to 31 December 2016 compared with the proforma 
consolidated statement of income for the 12 months to 31 December 2015.

Headline results represent the performance comparisons between the proforma 
consolidated statements of income for the years ended 31 December 2015 and 
31 December 2016. The proforma numbers have been adjusted to take account of 
restructuring changes and other non-recurring items, specifically the inclusion of 
the trade of the close-out division for the years ended 31 December 2015 and 
31 December 2016. Reconciliations between the proforma consolidated income 
statements and the statutory consolidated income statements for the 12 months 
to 31 December 2016, and the 12 months to 31 December 2015 are shown below.

KPIs

2014

2015

2016

Unaudited proforma revenue (£m)
2016: £27.0 million + 21%

Unaudited proforma adjusted profit before tax* (£m)
2016: £6.7 million +24%

17.0

22.3

27.0

2014

2015

2016

4.1

5.4

6.7

0

5

10

15

20

25

30

0

1

2

3

4

5

6

7

*Adjusted for the £1.7 million of one off 
IPO costs incurred in the year. 

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Financial Review (continued)

Proforma Headline Consolidated Income Statement

Revenue 
Cost of sales 

Gross profit 

Administrative expenses 

Profit from operations 

Analysed as:
Profit from operations before exceptional items 
Exceptional items 

Finance expense 

Profit before tax 

Tax expense 

Profit for the year 

2016  
Unaudited  
Proforma  
Statement 
£’000 

2015
Unaudited
Proforma
Statement
£’000

26,968 
(16,745) 

22,280
(14,148)

10,223 

8,132

(5,205) 

(2,685)

5,018 

5,447

6,757 
(1,739) 

5,508
(61)

(16) 

(82)

5,002 

5,365

(1,384) 

(1,196)

3,618 

4,169

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Reconciliation between the statutory consolidated income statement and the proforma consolidated 
income statement for the 12 months to 31 December 2016

Close-out 
business 
2016  pre-acquisition 
11 November 
2016 
£’000 

Statutory 
Accounts 
£’000 

22,483 
(13,692) 

4,485 
(3,053) 

8,791 

1,432 

(4,374) 

4,417 

6,156 
(1,739) 

(16) 

4,401 

(1,260) 

3,141 

(787) 

645 

645 
– 

– 

645 

(124) 

521 

Revenue 
Cost of sales 

Gross profit 

Administrative expenses 

Profit/(loss) from operations 

Analysed as:
Profit/(loss) from operations before exceptional items 
Exceptional items 

Finance expense 

Profit/(loss) before tax 

Tax expense 

Profit/(loss) for the year 

Weighted number of ordinary shares 
Earnings per share 

61,981,720 

5.07p 

Profit for the year 
Add back exceptional items 

Adjusted profit for the year 

3,141 
1,739 

4,880 

Weighted number of ordinary shares 
Adjusted earnings per share 

61,981,720 

7.87p 

Amortisation
of Intangible
assets on  
acquisition 
of close-out 
business 
£’000 

2016
Unaudited
Proforma
Statement
£’000

– 
– 

 – 

(44) 

(44) 

(44) 
– 

– 

(44) 

– 

(44) 

 26,968
(16,745)

 10,223

(5,205)

5,018

6,757
(1,739)

(16)

5,002

(1,384)

3,618

61,981,720

5.84p

3,618
1,739

5,357

61,981,720

8.64p

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Warpaint London PLC

Financial Review (continued)

Reconciliation between the statutory consolidated income statement and the proforma consolidated 
income statement for the 12 months to 31 December 2015

Revenue 
Cost of sales 

Gross profit 

2015 
Statutory 
Accounts 
£’000 

2015 
Close-out 
business 
£’000 

2015
Unaudited 
Proforma
Statement
£’000

16,938 
(10,229) 

 5,342 
(3,919) 

22,280
(14,148)

6,709 

1,423 

8,132

Administrative expenses 

(1,117) 

(1,568) 

(2,685)

Profit/(loss) from operations 

5,592 

(145) 

5,447

Analysed as:
Profit/(loss) from operations before exceptional items 
Exceptional items 

Finance expense 

5,592 
– 

(84) 

(84) 
(61) 

2 

5,508
(61)

(82)

Profit/(loss) before tax 

5,508 

(143) 

5,365

Tax expense 

(1,123) 

(73) 

(1,196)

Profit/(loss) for the year 

4,385 

(216) 

4,169

Weighted number of ordinary shares 
Earnings per share 

61,722,383 
7.11p 

61,722,383
6.75p

Profit for the year 
Add back exceptional items 

Adjusted profit for the year 

4,385 
– 

4,385 

4,169
61

4,230

Weighted number of ordinary shares 
Adjusted earnings per share 

61,722,383 
7.11p 

61,722,383
6.85p

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Revenue
Total proforma revenue grew by 21.1% 
from £22.3 million in 2015 to £27.0 million 
in 2016. Warpaint has been able to focus 
on sales growth in the year whilst also 
preparing the Group for our IPO. 
Revenue continues to be driven by 
increased export sales into the US and 
Europe, and by increased awareness of 
the W7 brand globally. As we look to 2017 
it is pleasing that growth continues. 
A detailed commentary on our sales 
growth strategy and trading performance 
is included in the CEO’s report.

Total statutory revenue grew by 33.1% 
from £16.9 million in 2015 to £22.5 million 
in 2016.

Profit Before Tax and Exceptional Items
Group proforma Profit Before Tax (“PBT”) 
was £5.0 million (2015: £5.4 million), 
a decrease of 7.4% on the prior year. 
Underlying PBT (profit before tax and 
exceptional items) was £6.7m 
(2015: £5.4 million), an increase of 24.1% 
on the prior year. In the 12-month period 
to 31 December 2016, £1.7 million of 
expenses have been treated as 
exceptional as they related to the 
admission of the Group’s shares to 
trading on AIM in November 2016.

Group statutory Profit Before Tax (“PBT”) 
was £4.4 million (2015: £5.5 million), 
a decrease of 20.0% on the prior year. 
Underlying PBT (profit before tax and 
exceptional items) was £6.1m 
(2015: £5.5 million), an increase of 
10.9% on the prior year.

Product Gross Margin
Proforma gross margin improved by 
3.9% over 2015 to 37.9%. The cost 
impact of Brexit has been mitigated with a 
ratcheted discount mechanism from 

our key supplier in China, also by growing 
US revenue significantly in 2016 and from 
enjoying margin growth as the W7 
brand gains global awareness. Further 
contributing to Group margin is the 
close-out business which has delivered 
gross margin of 25.4% (See Close-out 
business income statement: Appendix A) 
compared to 24.9% in 2015. We remain 
focused on improving gross margin in 
both our own-brand and close-out 
businesses. 

Statutory gross margin decreased by 1.3% 
over 2015 to 39.1%.

Operating Expenses
Underlying proforma operating expenses 
(before exceptional items) grew 32.1% 
year on year, however expressed as a 
percentage of proforma turnover 
underlying operating expenses (before
exceptional items) increased to 12.9% 
in 2016 from 11.8% in 2015. Costs grew 
in the main because of these factors:

• The joint CEOs of the business were 
   paid a salary for the first time in 2016 
• Cost of the PLC board in readiness for 
   admission to AIM from November 2016
• Commercial arms length rent charged 
   for the first time in 2016
• Increased staffing levels ahead of 
   the IPO in the financial and order 
   processing departments
• Increase in audit fees 

Statutory operating expenses before 
exceptional items grew 135.9% year on 
year, however expressed as a percentage 
of statutory turnover, operating expenses 
before exceptional items increased to 
11.7% in 2016 from 6.6% in 2015. 
Statutory operating costs grew in the 
main because of the factors discussed 
above and additional operating costs 

that were reallocated from the close-out 
division to the own-brand division as the 
Group was restructured in 2016.

Most operating expenses are relatively 
fixed, however we continue to monitor and 
examine significant costs to ensure they 
are controlled. 

Exceptional Items
In 2016, £1.7 million of expenses 
(2015: £0.06 million) have been treated 
as exceptional as they were one off legal 
and professional fees and commissions 
incurred in relation to the admission of 
the Group’s shares to trading on AIM in 
November 2016. 

Tax
The proforma tax rate for the Group for 
2016 was 27.7% compared to the UK 
corporation tax standard rate of 20% 
for the year. Some of the costs of the 
admission to AIM have been disallowed 
for tax purposes, which has increased 
the effective tax rate. We would expect 
the tax rate on adjusted profits to be 
approximately 19.25% in 2017 and falling 
in line with the UK Government measures 
to reduce corporation tax to 17% by 2020. 

The statutory tax rate for the Group for 
2016 was 28.6% compared to the UK 
corporation tax standard rate of 20% for 
the year.

Earnings Per Share
The underlying proforma basic earnings 
per share before exceptional costs was 
8.6p in 2016, an increase of 24.6% on 
the 6.9p achieved in 2015, as a result of 
improved sales and gross margin.

The statutory basic earnings per share 
before exceptional costs was 7.9p in 2016, 
an increase of 11.3% on the 7.1p achieved 
in 2015.

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Warpaint London PLC

Financial Review (continued)

Dividends
The board is recommending a final 
dividend for 2016 of 1.5 pence per share, 
making a total dividend of 6.1 pence 
per share of which 4.6 pence per share 
was paid in 2016 prior to the IPO 
(2015: 3.2 pence per share).

Cash flow and cash position
Net cash flow generated from operating 
activities was £3.0 million (2015: 
£2.3 million), after payment of the 
£1.7 million exceptional items previously 
referred to. Management are continually 
monitoring trade receivables and stock 
levels to avoid working capital lock up as 
the business continues to grow.

The Group’s net cash balance increased 
by £2.4 million to £3.5 million in 2016 
(2015: £1.1 million). The cash generated 
was principally used to make dividend 
payments prior to the IPO. Capital 
expenditure requirements of the Group 
remain modest and we expect it to 
continue to be so. £0.16 million was 

spent in the year on new office space 
for additional staff, an upgrade to our 
computer systems and the purchase 
of a promotional double decker bus 
for the W7 brand.

Balance Sheet
The Group’s balance sheet remains in 
a very healthy position with no debt. 
Net assets totalled £14.3 million at 
31 December 2016, with the majority 
made up of liquid assets of stock, trade 
receivables and cash. Included in the 
balance sheet is £0.5 million of goodwill 
and £1.3 million of intangible fixed assets 
arising from the acquisition accounting 
adopted to reflect the purchase of the 
close-out business by the much larger 
own-brand colour cosmetics business 
in November 2016, in preparation of the 
Group joining AIM.

pursuant to a capital reduction to which 
16,340,000 B ordinary shares of £0.052 
each held by Sam Bazini and Eoin 
Macleod were cancelled in consideration 
for the transfer of the entire issued share 
capital of Warpaint Cosmetics Limited to 
a company owned and controlled by Sam 
Bazini and Eoin Macleod. This was part of 
a Group reconstruction prior to admission 
to AIM on the 30 November 2016.

Admission to AIM
Warpaint’s business is already benefiting 
from being a quoted company on AIM. 
The profile of the Group and its key brand 
W7 has been enhanced with the increased 
public awareness. We have received 
investment to accelerate growth and now 
have the ability when and if needed, to 
easily access capital for further expansion 
or for acquisition capital should a 
compelling opportunity arise.

On 11 November 2016 a new group 
structure was formed. On the 
21 November 2016, the Company 
disposed of £1.4m of land and buildings 

Neil Rodol
Chief Financial Officer
9 May 2017

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Risk Management

Warpaint London is exposed to a variety 
of risks that can have financial, 
operational and regulatory impacts on 
our business performance. The Board 
recognises that creating shareholder 
returns is the reward for taking and 
accepting risk. The effective 
management of risk is therefore 
critical to supporting the delivery of 
the Group’s strategic objectives. 

Currency / Foreign Exchange
Due to the Group’s goods being 
manufactured overseas and its 
extensive export business, it both 
generates revenues and incurs 
manufacturing costs in foreign 
currencies. As a result, the Group is 
exposed to the risk that adverse 
exchange rate movements cause the 
value (relative to its reporting 
currency) of its revenues to decrease, 
or costs to increase, resulting in 
reduced profitability.

Following the result of the EU 
Referendum on 23 June 2016, the 
Directors negotiated a ratcheted discount 
mechanism with their main supplier to 
reflect the £:$ exchange rate, and they 
have increased average selling prices for 
the Group’s products from January 2017. 
In addition, the Group purchases US$ 
at favourable rates when available; 
however, residual currency risk remains 
which might have a material adverse 

effect on the Group’s financial position, 
results of operations and future 
prospects.

legislation and maintain adequate 
product and public liability insurance 
so as to ensure that any claims have 
little impact on the Group’s profitability.

Reliance on key suppliers
In 2016 one key supplier from China 
was responsible for approximately 50% 
(2015: 60%) of the Group’s W7 brand 
range of colour cosmetics. If there were 
some catastrophic event that reduced 
or stopped the supply from this key 
supplier then the Directors are able to 
place orders with other existing suppliers. 
However, this would take several months 
to implement and such an event would 
therefore have a material adverse effect 
on the Group’s financial position, results 
of operations and future prospects.

Product liability
All products are manufactured in 
facilities approved by relevant authorities. 
The ingredients in each product are 
compliant with and meet the relevant 
standards required by the markets to 
which the products will be sold into. 
There is however always the risk that an 
end user could have an allergic or other 
reaction to an individual product leading 
to the possibility of compensation claims 
and potentially damaging the good 
reputation of the Group’s brands.

The Directors have every colour cosmetic 
item independently checked by a qualified 
chemist for compliance with EU 

Significant customers 
The Group has one customer in Australia 
with over 300 stores who has an 
exclusive distribution agreement for 
the W7 brand of colour cosmetics in 
Australia. In 2016 this customer 
represented 10.7% (2015: 15.4%) of 
own-brand/W7 revenues. In addition, the 
Group’s US distributor represented 12.3% 
of own brand W7 revenue in 2016 (2015: 
3.1%). Significant goodwill in the W7 
brand has been built up by these 
customers and the Directors believe that 
should either of these customers decide 
to end their distribution agreement, a 
large amount if not all of the existing 
business will be taken up by other 
retailers, local wholesalers or other 
distributors.

Location
The Group, its operations, and most of 
its assets are at one location in Iver; if a 
fire were to befall the premises occupied 
by the Group, most of its assets might be 
destroyed or damaged and – although the 
Group has insurance cover in place – the 
Group’s business, financial results and 
prospects might be negatively affected by 
such an event.

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Warpaint London PLC

Members of the Board

From left to right: Eoin Macleod, Sam Bazini, Neil Rodol, Clive Garston

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Board of Directors 

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Sam Bazini, Joint Chief Executive Officer 
On leaving school at 16, Sam started work in a cosmetics warehouse, supplementing his income by selling 
cosmetics directly to the public at numerous London street markets. Selling directly to the public gave Sam an 
invaluable insight into consumer needs and in 1981 at the age of 18, using £500 he had saved he set up 
his own business, buying and selling close-out and end of line cosmetics and fragrance. During the course 
of the next ten years, Sam and Eoin’s paths crossed on numerous occasions, working intermittently with 
each other on a joint venture basis until they formally went into business together in 1992. 

Eoin Macleod, Joint Chief Executive Officer 
Eoin’s first introduction to the world of beauty was at the age of 14 through a Saturday job in an indoor 
market selling cosmetics and perfumes. After leaving college, Eoin decided to set up his own business 
selling fragrance directly to the public through London street markets as well as selling into the wholesale 
sector and then expanding into selling cosmetics. In 1992 he formally went into business with Sam, 
operating initially in the close-out cosmetics and fragrance industry. 

Neil Rodol, Chief Financial Officer 
Neil joined the Group in August 2015, having previously been an advisor to the business for several years. 
He has overseen the introduction of new systems and procedures. Over the last 17 years he has been involved 
in several corporate purchases and acquisitions. In 2006, he sold his publishing company to a quoted group 
and became the group licensing director; in 2014 he completed a management buyout. Neil trained as an 
accountant at BDO Stoy Hayward and holds an honours degree in Maths and Computer Science.

Clive Garston, Non-Executive Chairman
Clive has been a corporate lawyer for over 40 years specialising in corporate finance and mergers and 
acquisitions, and he is currently a consultant at DAC Beachcroft LLP. He has been on the boards of a number 
of public and private companies and has been the deputy chairman of a fully-listed company and chairman 
of a number of AIM companies. He has significant experience in small and medium quoted companies. 
He is a fellow of the Chartered Institute for Securities and Investment (CISI) and chairman of its corporate 
finance forum. Clive has been closely connected with the Quoted Company Alliance and is one of the authors 
of its corporate governance guidelines. 

Paul Hagon, Non-executive Director 
Paul is Group Strategy and Development Director at Palmer & Harvey McLane Ltd (“P&H”), the UK’s number 
one delivered wholesaler, with an annual turnover of more than £4 billion, and the UK’s 6th largest privately 
owned company. He is responsible for setting out the Operational Strategy and Three Year Plan for the P&H 
business alongside identifying new service solutions/market opportunities for retailers and suppliers. 
He is a board member of the Association of Convenient Stores (ACS). 

Keith Sadler, Non-executive Director
Keith is chief financial officer of A Spokesman Said Limited, an online price comparison site. He is also 
a non-executive director of TLA Worldwide plc, a global sports management and events business, for which 
he chairs the audit committee. He was, until December 2014, chief financial officer of Dods Group PLC, 
a political communications business, and formerly chief operations officer and group finance director of 
WEARE 2020 plc. Prior to this he was chief executive and group finance director of SPG Media Group plc, 
a marketing services business, group finance director of The Wireless Group and two quoted regional 
newspaper publishers; News Communication and Media plc and Bristol United Press plc. Before this he 
was treasurer of Mirror Group Newspapers plc. Keith is a chartered accountant and holds an honours 
degree in economics from the University of Kent.

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Warpaint London PLC

Corporate Governance Report

The Directors recognise the importance of 
sound corporate governance and 
confirm that the Company complies, 
so far as practicable and to the extent 
appropriate for a company of its nature 
and size, with the recommendations in 
the QCA Guidelines, which have become 
a widely recognised benchmark for 
corporate governance of smaller quoted 
companies, particularly AIM companies. 

Given the size of the Group, the Board 
currently comprises of three 
non-executive directors (including the 
Chairman), Clive Garston, Paul Hagon 
and Keith Sadler, and three executive 
directors, Sam Bazini, Eoin Macleod 
and Neil Rodol. The Board considers 
this to be appropriate at this relatively 
early stage of the Company’s 
development, but will reconsider this 
as the Group grows in size. 
The Board retains a range of financial, 
commercial and entrepreneurial 
experience and there is a good 
balance of skills, independence, 
diversity and knowledge of both the 
Company and the sectors in which it 
operates. The non-executive directors 
have been appointed on merit and for 
their specific areas of expertise and 
knowledge. This enables them to bring 
independent judgement on issues of 
strategy and performance and to debate 
matters constructively. No single 
Director is dominant in the 
decision-making process.

It is intended that the Board will meet 
at least ten times a year to review, 
formulate and approve the Group’s 
strategy, budgets, corporate actions and 
oversee the Group’s progress towards 
its goals. The Board has established 
the Audit Committee, Remuneration 
Committee and Insider Committee 
with formally delegated duties and 
responsibilities and with written terms 
of reference. From time to time separate 
committees may be set up by the Board 
to consider specific issues when the need 
arises. Due to the size of the Group, the 
Directors have decided that issues 
concerning the nomination of directors 
will be dealt with by the Board rather 
than a committee, but will regularly 
reconsider whether a nominations 
committee is required.

The Group has adopted a code for 
directors’ and certain employee share 
dealings which the Directors believe is 
appropriate for an AIM quoted company. 
The Directors will comply with the Market 
Abuse Regime and Rule 21 of the AIM 
Rules relating to directors’ dealings and 
in addition will take all reasonable steps 
to ensure compliance by the Group’s 
applicable employees (as defined in the 
AIM Rules).

The Board of Directors
The board of directors is responsible for 
formulating, reviewing and approving the 
Group’s strategy, budgets, major items of 

capital expenditure and acquisitions, 
and reporting to the shareholders. 

All non-executive directors are 
independent of management and free 
from any business or other relationship 
which could materially interfere with the 
exercise of their independent judgement.

Compliance with the Bribery Act
The Group has in place an anti-bribery 
and anti-corruption policy which sets out 
its zero-tolerance position and provides 
information and guidance to those 
working for the Group on how to 
recognise and deal with bribery and 
corruption issues. During the period, 
there were no incidents for consideration.

Internal financial control and reporting
The Board is responsible for establishing 
and maintaining the Group’s system of 
internal controls and reviewing its 
effectiveness. The procedures, which 
include financial, compliance and risk 
management, are reviewed on an on-
going basis. The board approves the 
annual budget and performance against 
budget is monitored and reported by the 
Board. The internal control system can 
only provide reasonable and not absolute 
assurance against material misstatement 
or loss. The board has considered the need 
for an internal audit function but does not 
consider it necessary at the current time 
with the current controls in place and the 
relative complexity of the business. 

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Whistleblowing procedures
The Group’s ’whistleblowing’ procedures 
ensure that arrangements are in place to 
enable employees and suppliers to raise 
concerns about possible improprieties on 
a confidential basis. Any issues raised are 
investigated and appropriate actions are 
taken. Should any significant issue arise 
they are highlighted to the Board.

Relations with shareholders
The Group reports to shareholders 
twice a year. The Group dispatches the 
notice of its Annual General Meeting, 
together with a description of the items 
of special business, at least 21 days 
before the meeting. Each substantially 
separate issue is the subject of a separate 
resolution and all shareholders have 
the opportunity to put questions to the Board 
at the Annual General Meeting. 
The chairmen of the Audit and 
Remuneration Committees normally 
attend the Annual General Meeting and 
will answer questions which may be 
relevant to their responsibilities.

Insider Committee
The Company has an Insider Committee 
which consists of Clive Garston (as 
chairman), Samuel Bazini and Neil Rodol. 
The Insider Committee is responsible, 
inter alia, for the identification of inside 
information for the purpose of maintaining 
the Company’s insider lists and for reporting 
that information as required under Market 
Abuse Regulation (EU) 596/2014.

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Warpaint London PLC

Audit Committee Report

Keith Sadler

The audit committee consists of Keith 
Sadler (as chairman), Clive Garston and 
Paul Hagon. The audit committee is 
convened formally at least three times 
a year and otherwise as required. It has 
responsibility for ensuring that the 
financial performance of the Group is 
properly reported on and reviewed, and 
its role includes monitoring the integrity 
of the financial statements of the Group 
(including annual and interim accounts 
and results announcements), reviewing 
internal control and risk management 
systems, reviewing any changes to 
accounting policies, reviewing and 
monitoring the extent of the 
non-audit services undertaken by external 
auditors, reviewing findings of an audit 
with the auditors, meeting regularly 
with the auditors and advising on the 
appointment of external auditors.

Whilst the Board as a whole has a duty 
to act in the best interests of the 
Company, the Committee has a 
particular role, acting independently of 
management, to ensure that the interests 
of shareholders are properly protected 
in relation to financial reporting and the 
effectiveness of the Group’s systems 
of financial internal controls. 

The key responsibilities of the 
Committee are to:
• Review the significant issues and 
   judgements of management, and the 
   methodology and assumptions used 
   in relation to the Group’s financial 
   statements and formal announcements 
   on the Group’s financial performance;

• Review the Group’s going concern 
   assumptions;
• Assess the effectiveness of the Group’s 
   system of internal controls, including 
   financial reporting and financial controls;
• Consider and make recommendations 
   to the Board on the appointment, 
   reappointment, dismissal or resignation  
   and remuneration of the external 
   auditor; and
• Assess the independence and objectivity 
   of the external auditor and approve and 
   monitor the application of the external 
   auditor business standard.

The full terms of reference for the 
Committee can be found on the Company’s 
website at www.warpaintlondonplc.com 
and are also available from the Group 
company secretary.

audit of the Group and Company 
financial statements, the audit of 
Group subsidiaries, and audit-related 
assurance services. In addition the 
Group paid £338,000 to BDO in 2016, 
for tax advice and services relating to 
the IPO. 

Committee performance and 
effectiveness
As this is the first reporting period for 
the Company and Group as a PLC no 
review of the performance and 
effectiveness of the Committee 
took place.

Audit Committee Report
This Audit Committee Report was 
reviewed and approved by the Board 
on 9 May 2017. 

Keith Sadler
Audit Committee Chair 
9 May 2017

The chief financial officer and the 
external auditor normally attend 
Committee meetings. The Committee 
will meet with the external auditor 
without management present during 
the year.

External auditor
BDO was appointed by the Board as the 
Company’s external auditor on 
18 February 2016 for the 2016 reporting 
period and it is their intention to put them 
forward at the AGM to stand as auditors 
for the next financial period. There are no 
contractual obligations that restrict the 
Committee’s choice of external auditor.

The Group paid £62,000 to BDO for audit 
services in 2016, relating to the statutory 

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Remuneration Committee Report

Paul Hagon

The remuneration committee consists of Paul Hagon (as chairman), Clive Garston and Keith Sadler. The remuneration committee 
is convened not less than twice a year and otherwise as required. It has responsibility for determining, within the agreed terms 
of reference, the Group’s policy on the remuneration packages of the Company’s chairman, and the executive directors and such 
other members of the senior management as it is designated to consider. The remuneration committee also has responsibility for 
determining (within the terms of the Group’s policy and in consultation with the chairman of the board and/or the chief executive 
officers) the total individual remuneration package for each executive director and other senior managers (including bonuses, 
incentive payments and share options or other share awards). The remuneration of non-executive directors will be a matter for the 
board. No director or manager will be allowed to partake in any discussions as to their own remuneration. In exercising this role, 
the Directors shall have regard to the recommendations put forward in the relevant QCA Guidelines.

Directors Remuneration Report
The Group takes into account both Group and individual performance, market value and sector conditions in determining director 
and senior employee remuneration. The Group has maintained a policy of paying salaries comparable with peer companies in the 
sector in order to attract and retain key personnel.

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Directors’ remuneration and Directors’ interests

Salary 

Pension   

S Bazini   
E Macleod  
N Rodol*  
C Garston* 
P Hagon* 
K Sadler* 

165,000   
165,000   
  16,667   
  10,000   
    5,000   
    6,667   

*Appointed on 1 November 2016

            –   
            –   
            –   
            –   
            –   
            –   

Fair Value 
of Options 

               – 
               – 
               – 
               – 
               – 
               – 

Bonus 

           – 
           – 
150,000   
           – 
           – 
           – 

Total 
Remuneration 
2016    £   

Total
Remuneration
2015    £

165,000   
165,000   
166,667   
  10,000   
    5,000   
    6,667   

            –
            –
            –
            –
            –
            –

The Directors, who held office at 31 December 2016, had the following interests in the shares of the Group:

 Number of share    

options held at   
31 December 2016  

Ordinary Shares as %  
of issued share capital 

Ordinary Shares held
at 31 December 2016

Number of

S Bazini 
E Macleod 
N Rodol 
C Garston 
P Hagon 
K Sadler 

Paul Hagon
Remuneration Committee Chair
9 May 2017 

– 
– 
– 
– 
– 
– 

31.63 
31.63 
0.10 
0.15 
0.03 
0.03 

20,413,630
20,413,630
61,856
100,000
20,619
20,619

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Directors’ Report

The Directors present their annual report on the affairs of the Group, together with the financial statements and auditor’s 
report for the year ended 31 December 2016. The Corporate Governance Statement on pages 20-21 forms part of this report.

Going concern
The company’s going concern statement can be found in the Consolidated Financial Statements on page 34.

Results and dividends
Results for the year ended 31 December 2016 are set out in the Consolidated Income Statement on page 29.

Directors
The following Directors have held office since incorporation on 4 July 2016, unless otherwise stated, to the date of authorisation 
of the accounts:

Non-Executive Chairman
C Garston (appointed 1 November 2016)

Executive Directors
S Bazini 
E Macleod
N Rodol (appointed 1 November 2016)

Non-Executive Directors
P Hagon (appointed 1 November 2016)
K Sadler (appointed 1 November 2016)

Future development
For details of future developments refer to the Strategic Report set out on pages 3-17.

Substantial shareholdings
The Group is aware of the following shareholdings of 3% or more in the share capital as at 31 December 2016:

Shareholder 

 Number of Shares  

S Bazini   
E Macleod 
Schroder Investment Management Limited 
BlackRock Investment Management Limited 
Hargreave Hale Limited 

              20,413,630  
              20,413,630  

               6,268,000  
               5,799,000  
               4,130,480  

    %

31.63
31.63
  9.71
  8.99
  6.40

Financial instruments
The Group’s financial risk management objectives and policies are discussed in note 21 to the Consolidated Financial Statements.

Auditors
In accordance with section 485 of the Companies Act 2006, a resolution proposing that BDO LLP be re-appointed as auditors 
of the Group will be put to the Annual General Meeting.

Indemnity of Directors
The Group has purchased and maintains, for all Directors, insurance against any liability and the Group maintains appropriate 
insurance cover against legal action bought against its Directors.

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informed of developments in the 
Company through a combination of 
meetings and electronic communication.

Statement of disclosure to the auditors
So far as the Directors are aware:

(a) there is no relevant audit information 
     of which the Company’s auditors are 
     unaware, and

(b) they have taken all the steps that they 
     ought to have taken as a Director in 
     order to make themselves aware of 
     any relevant audit information and to  
     establish that the Company’s auditors  
     are aware of that information.

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On behalf of the Board

Neil Rodol
Chief Financial Officer
9 May 2017

The Directors are responsible for 
preparing the Strategic and Directors’ 
Report and the Group financial 
statements in accordance with applicable 
law and regulations.

Company law requires the Directors 
to prepare Group financial statements 
for each financial year. Under that law 
they have elected to prepare the Group 
financial statements in accordance with 
International Financial Reporting 
Standards as adopted by the EU and 
applicable law.

Under company law the Directors must 
not approve the Group financial 
statements unless they are satisfied 
that they give a true and fair view of 
the state of affairs of the Group and 
of its profit or loss for that period. 
In preparing the Group financial 
statements, the Directors are 
required to:

• Select suitable accounting policies and 
   then apply them consistently;
• Make judgements and estimates that 
   are reasonable and prudent;
• State whether they have been prepared 
   in accordance with IFRSs as adopted by 
   the EU; and
• Prepare the Group financial statements 
   on the going concern basis unless it is 
   inappropriate to presume that the Group 
   will continue in business.

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Group’s 
transactions and disclose with reasonable 
accuracy at any time the financial position 
of the Group and enable them to ensure 
that its financial statements comply with 
the Companies Act 2006. They have 
general responsibility for taking such 
steps as are reasonably open to them to 
safeguard the assets of the Group and to 
prevent and detect fraud and other 
irregularities.

The Directors are responsible for the 
maintenance and integrity of the 
corporate and financial information 
included on the Group’s website. 
Legislation in the UK governing the 
preparation and dissemination of 
financial statements may differ from 
legislation in other jurisdictions.

Employees 
It is the Company’s policy not to 
discriminate between employees or 
potential employees on any grounds. 
Full and fair consideration is given to 
the recruitment, training and promotion 
of disabled people and, should staff 
become disabled during the course of 
their employment, efforts are made to 
provide appropriate re-training. 
The Company places enormous 
importance on the contributions of its 
employees and aims to keep them 

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Independent Auditors’ Report
to the members of Warpaint London PLC

Opinion

Key audit matters

We  have  audited  the  financial  statements  of  Warpaint  London  PLC  (the 
‘parent  company’)  and  its  subsidiaries  (the  ‘group’)  for  the  year  ended 
31  December  2016  which  comprise  the  consolidated  statement  of 
comprehensive income, the consolidated statement of changes in equity, 
the  consolidated  and  company  statements  of  financial  position,  the 
consolidated cashflow statement and notes to the financial statements, 
including a summary of significant accounting policies.

The financial reporting framework that has been applied in the preparation 
of  the  group  financial  statements  is  applicable  law  and  International 
Financial  Reporting  Standards  (IFRSs)  as  adopted  by  the  European 
Union.  The  financial  reporting  framework  that  has  been  applied  in  the 
preparation of the parent company financial statements is applicable law 
and United Kingdom Accounting Standards, including Financial Reporting 
Standard  102  The  Financial  Reporting  Standard  in  the  United  Kingdom 
and Republic of Ireland (United Kingdom Generally Accepted Accounting 
Practice).

In our opinion:

•   the  financial  statements  give  a  true  and  fair  view  of  the  state  of  the 
group’s and of the parent company’s affairs as at 31 December 2016 
and of the group’s profit for the year then ended;

•   the  group  financial  statements  have  been  properly  prepared  in 

accordance with IFRSs as adopted by the European Union;

•   the parent company financial statements have been properly prepared 
in  accordance  with  United  Kingdom  Generally  Accepted  Accounting 
Practice; and

•   the  financial  statements  have  been  prepared  in  accordance  with  the 

requirements of the Companies Act 2006.

Basis for opinion

We  conducted  our  audit  in  accordance  with  International  Standards  on 
Auditing  (UK)  (ISAs  (UK))  and  applicable  law.  Our  responsibilities  under 
those  standards  are  further  described  in  the  Auditor’s  responsibilities 
for  the  audit  of  the  financial  statements  section  of  our  report.  We  are 
independent  of  the  group  in  accordance  with  the  ethical  requirements 
that  are  relevant  to  our  audit  of  the  financial  statements  in  the  UK, 
including the FRC’s Ethical Standard as applied to listed entities, and we 
have fulfilled our other ethical responsibilities in accordance with these 
requirements.  We  believe  that  the  audit  evidence  we  have  obtained  is 
sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

We have nothing to report in respect of the following matters in relation to 
which the ISAs (UK) require us to report to you where:

•   the  directors’  use  of  the  going  concern  basis  of  accounting  in  the 

preparation of the financial statements is not appropriate; or

•   the  directors  have  not  disclosed  in  the  financial  statements  any 
identified material uncertainties that may cast significant doubt about 
the  group’s  or  the  parent  company’s  ability  to  continue  to  adopt  the 
going concern basis of accounting for a period of at least twelve months 
from the date when the financial statements are authorised for issue.

Key audit matters are those matters that, in our professional judgment, 
were of most significance in our audit of the financial statements of the 
current period and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) we identified, including those 
which had the greatest effect on: the overall audit strategy, the allocation 
of  resources  in  the  audit;  and  directing  the  efforts  of  the  engagement 
team.  These  matters  were  addressed  in  the  context  of  our  audit  of  the 
financial statements as a whole, and in forming our opinion thereon, and 
we do not provide a separate opinion on these matters.

The  following  matters  were  identified  by  us  as  the  most  significant 
assessed risks of material misstatement:

Accounting for the group reorganisation

As  explained  in  note  1  the  Warpaint  London  PLC  group  consists  of  two 
separate  subgroups  previously  owned  by  the  same  shareholders.  The 
combination  of  these  businesses  has  been  accounted  for  as  a  group 
reconstruction with regard the larger business and an acquisition under 
IFRS  3  for  the  smaller  one,  Treasured  Scents.  See  note  8  for  further 
information.

The risk – Accounting for the business combinations involved significant 
judgement in determining the appropriate accounting treatment for the 
reconstruction and acquisition and then determining the fair value of both 
the consideration paid for the Treasured Scents group and the underlying 
assets  and  liabilities  of  that  group,  including  intangible  assets  such  as 
customer  relationships.  Judgement  was  also  exercised  in  determining 
the  appropriate  period  over  which  to  amortise  the  intangible  asset  in 
relation to customer relationships.

How  we  addressed  the  risk  –  Our  audit  procedures  included  assessing 
the appropriateness of the accounting treatment adopted and challenging 
the  Directors’  assessment  of  the  fair  value  of  the  assets  acquired  and 
liabilities  assumed  with  reference  to  evidence  provided  by  third  party 
experts engaged by management. We critically evaluated the capabilities, 
competence  and  objectivity  of  the  external  valuers  engaged  by  the 
Directors involved in assessing the fair value of intangible assets and the 
fair value of the consideration paid, as well as evaluating and concluding 
on the appropriateness of their conclusions.

We  used  our  own  valuation  specialists  to  challenge  the  acquisition 
accounting  including  the  identification  of  amounts  related  to  customer 
relationships  and  the  valuation  of  the  consideration  paid.  We  also 
challenged  the  third  party  experts  and  management  regarding  the 
amortisation  period  of  the  intangible  asset  in  relation  to  customer 
relationships.  In  addition,  we  considered  the  adequacy  of  the  Group’s 
disclosures in respect of the business combinations.

Carrying value of inventory

See accounting policy in note 1.

The risk – The group holds significant levels of inventory and a number of 
estimates are involved in valuing slow moving and obsolete inventories, 
some of which have a limited shelf life. There are inherent uncertainties 
in  consumer  preferences  and  spending  patterns,  which  are  primarily 
driven by wider trends in the fashion and cosmetics industry. There is a 
recoverability risk associated with new product launches as well as with 
close out stock purchased at the end of ranges or seasons with judgement 
required in forecasting demand.

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Annual Report 2016

How  we  addressed  the  risk  –  Our  procedures  included  assessing  the 
principles  and  appropriateness  of  the  Group’s  inventory  provisioning 
policies  based  on  our  understanding  of  the  business  and  the  accuracy 
of previous provisioning estimates. In assessing inventory provisions our 
procedures  included  testing  the  methodology  applied  by  management 
in  preparing  their  provision  including  the  identification  of  slow  moving 
and obsolete items. We considered the inventory write off figure during 
the year and compared this to the Group’s expected recoveries brought 
forward and to the position at the year end date. Further, we substantively 
tested  the  unprovided  inventory  balance  to  review  sales  volumes  and 
values after the balance sheet date. In addition, we assessed the adequacy 
of the disclosures in respect of amounts recognised as provision against 
inventory during the period.

Our application of materiality and overview of the scope of our audit

The scope of our audit was influenced by our application of materiality. 
We  set  certain  quantitative  thresholds  for  materiality  which,  together 
with qualitative considerations, help us to determine the nature, timing 
and extent of our audit procedures on the individual financial statement 
areas and disclosures and in evaluating the effect of misstatements, both 
individually and in aggregate on the financial statements as a whole.

We determined materiality for the financial statements as a whole to be 
£515,000  which  represents  8.5%  of  profit  before  tax  before  exceptional 
items relating to the listing. We agreed with the audit committee that we 
would  report  to  them  misstatements  identified  during  our  audit  above 
£25,000.

We used profit before tax before listing expenses as a benchmark given 
the importance of profit as a measure for shareholders in assessing the 
performance of the Group.

The  group  consists  of  two  trading  subgroups,  both  of  which  are  run 
from  the  UK.  In  establishing  the  overall  approach  to  the  group  audit, 
we  completed  full  scope  audits  on  the  underlying  subgroups.  The 
group  audit  team  obtained  an  understanding  of  the  internal  control 
environment related to the financial reporting process and assessed the 
appropriateness, completeness and accuracy of group journals and other 
adjustments performed on consolidation.

Other information

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

•   the information given in the strategic report and the directors’ report for 
the  financial  year  for  which  the  financial  statements  are  prepared  is 
consistent with the financial statements; and

•   the  strategic  report  and  the  directors’  report  have  been  prepared  in 

accordance with applicable legal requirements.

Matters on which we are required to report by exception

In  the  light  of  the  knowledge  and  understanding  of  the  group  and  the 
parent company and its environment obtained in the course of the audit, 
we have not identified material misstatements in the strategic report or 
the directors’ report.

We have nothing to report in respect of the following matters in relation 
to which the Companies Act 2006 requires us to report to you if, in our 
opinion:

•   adequate accounting records have not been kept by the parent company, 
or returns adequate for our audit have not been received from branches 
not visited by us; or

•   the parent company financial statements are not in agreement with the 

accounting records and returns; or

•   certain disclosures of directors’ remuneration specified by law are not 

made; or

•   we have not received all the information and explanations we require for 

our audit.

Responsibilities of directors

As  explained  more  fully  in  the  directors’  responsibilities  statement  as 
set  out  in  the  Directors’  report,  the  directors  are  responsible  for  the 
preparation of the financial statements and for being satisfied that they 
give  a  true  and  fair  view,  and  for  such  internal  control  as  the  directors 
determine is necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to fraud or error.

The  directors  are  responsible  for  the  other  information.  The  other 
information  comprises  the  information  included  in  the  annual  report, 
other than the financial statements and our auditor’s report thereon. Our 
opinion on the financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in our report, we do 
not express any form of assurance conclusion thereon.

In  preparing  the  financial  statements,  the  directors  are  responsible  for 
assessing the group’s and the parent company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern 
and  using  the  going  concern  basis  of  accounting  unless  the  directors 
either  intend  to  liquidate  the  group  or  the  parent  company  or  to  cease 
operations, or have no realistic alternative but to do so.

In connection with our audit of the financial statements, our responsibility 
is  to  read  the  other  information  and,  in  doing  so,  consider  whether  the 
other information is materially inconsistent with the financial statements 
or  our  knowledge  obtained  in  the  audit  or  otherwise  appears  to  be 
materially  misstated.  If  we  identify  such  material  inconsistencies  or 
apparent material misstatements, we are required to determine whether 
there is a material misstatement in the financial statements or a material 
misstatement  of  the  other  information.  If,  based  on  the  work  we  have 
performed,  we  conclude  that  there  is  a  material  misstatement  of  this 
other information, we are required to report that fact. We have nothing to 
report in this regard.

Auditor’s responsibilities for the audit of the financial statements

This  report  is  made  solely  to  the  company’s  members,  as  a  body,  in 
accordance  with  Chapter  3  of  Part  16  of  the  Companies  Act  2006.  Our 
audit work has been undertaken so that we might state to the company’s 
members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than the company 
and the company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.

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Warpaint London PLC

Independent Auditors’ Report (continued)
to the members of Warpaint London PLC

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the 
financial  statements  as  a  whole  are  free  from  material  misstatement, 
whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s  report  that 
includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs 
(UK) will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to 
influence  the  economic  decisions  of  users  taken  on  the  basis  of  these 
financial statements.

A further description of our responsibilities for the audit of the financial 
statements  is  located  on  the  Financial  Reporting  Council’s  website  at: 
www.frc.org.uk/auditorsresponsibilities.  This  description  forms  part  of 
our auditor’s report.

Mark RA Edwards
(Senior Statutory Auditor)
For and on behalf of BDO LLP,
Statutory Auditor
London
9 May 2017

BDO LLP is a limited liability partnership registered in England and Wales 
(with registered number OC305127).

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Consolidated Statement of Comprehensive Income
for the year ended 31 December 2016

Revenue

Cost of sales

Gross profit

Administrative expenses

Profit from operations

Analysed as:

Profit from operations before exceptional items

Exceptional items

Finance expense

Profit before tax

Tax expense

Profit for the year attributable to equity holders of the parent company

Other comprehensive income (net of tax)

Total comprehensive income attributable to equity holders of the parent company

Annual Report 2016

Note

1,2

3,5

3

3

5

6

Year ended 31 December

2016

£’000

22,483

2015

£’000

16,938

(13,692)

(10,229)

8,791

(4,374)

4,417

6,156

(1,739)

(16)

4,401

(1,260)

3,141

–

3,141

6,709

(1,117)

5,592

5,653

(61)

(84)

5,508

(1,123)

4,385

–

4,385

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Basic and diluted earnings per share (pence)

25

5.07

7.11

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Warpaint London PLC

Consolidated Statement of Financial Position
as at 31 December 2016
Registered Number: 10261717

Non-current assets

Goodwill

Intangibles

Property, plant and equipment

Total non-current assets

Current assets

Inventories

Trade and other receivables

Derivative financial instruments

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Loans and borrowings

Corporation tax liability

Total current liabilities

Non-current liabilities

Bank loan

Deferred tax liability

Total non-current liabilities

Total liabilities

NET ASSETS

Year ended 31 December

Note

9

10

11

12

13

21

14

15

15

16

2016

£’000

513

1,403

237

2,153

7,669

5,364

37

3,503

16,573

18,726

(2,841)

–

(1,329)

(4,170)

–

(278)

(278)

(4,448)

14,278

2015

£’000

–

65

1,475

1,540

5,296

4,170

–

1,758

11,224

12,764

(1,715)

(201)

(1,420)

(3,336)

(425)

(12)

(437)

(3,773)

8,991

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Consolidated Statement of Financial Position
as at 31 December 2016
Registered Number: 10261717

Equities

Share capital

Share premium

Merger reserve

Retained earnings

TOTAL EQUITY

Annual Report 2016

Note

2016

£’000

2015

£’000

18

16,135

15,000

1,806

–

(17,995)

(20,000)

14,332

14,278

13,991

8,991

The financial statements of Warpaint London PLC were approved and authorised for issue by the Board of Directors on 9 May 2017 and were signed on 
its behalf by:

Neil Rodol
Chief Financial Officer

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Warpaint London PLC

Consolidated Statement of Changes in Equity
for the year ended 31 December 2016

At 1 January 2015

Profit for the year

Dividends paid

As at 31 December 2015

Share issue for cash

Share issue for Treasured Scents

Share capital reduction

Profit for the year

Dividends paid

Share Capital

Share Premium

Merger Reserve

Retained Earnings

Total Equity

Note

17

18

18

18

17

£’000

15,000

–

–

15,000

644

1,340

(849)

–

–

£’000

–

–

–

–

1,806

–

–

–

–

£’000

(20,000)

–

–

£’000

11,559

4,385

£’000

6,559

4,385

(1,953)

(1,953)

(20,000)

13,991

–

2,005

–

–

–

–

–

–

3,141

(2,800)

8,991

2,450

3,345

(849)

3,141

(2,800)

As at 31 December 2016

16,135

1,806

(17,995)

14,332

14,278

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Consolidated Statement of Cash Flows
for the year ended 31 December 2016

Operating activities

Profit before tax

Interest paid

Amortisation of intangible assets

Depreciation of property, plant and equipment

Loss/(profit) on disposal of property, plant and equipment

Increase in trade and other receivables

Increase in inventories

Increase in trade and other payables

Cash generated from operations

Tax paid

Interest paid

Net cash flows from operating activities

Investing activities

Purchase of intangible assets

Purchase of property, plant and equipment

Proceeds received from investment in LLP

Bank balances acquired

Sale of investments

Net cash (used in)/generated by investing activities

Financing activities

Proceeds from new share capital subscribed

Share issue costs

(Reduction)/increase in borrowings

Dividends

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Cash and cash equivalents consists:

Cash and cash equivalents

Annual Report 2016

Year ended 31 December

2016

£’000

2015

£’000

4,401

5,508

16

57

58

8

(289)

(1,413)

1,601

4,439

(1,465)

(16)

2,958

(77)

(163)

–

98

(6)

(148)

2,500

(53)

(712)

(2,800)

(1,065)

1,745

1,758

3,503

3,503

3,503

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84

4

51

–

(1,457)

(1,965)

236

2,461

(132)

(84)

2,245

(28)

(49)

138

–

–

61

–

–

411

(1,953)

(1,542)

764

994

1,758

1,758

1,758

Note

5

10

11

10

11

17

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Warpaint London PLC

Notes to the Consolidated Financial Statements
for the year ended 31 December 2016

1. 

Significant accounting policies

Basis of preparation

The  financial  statements  of  Warpaint  London  PLC  (the  “Company”  or 
“Warpaint”) and its subsidiaries (together the “Group”) for the year ended 
31  December  2016  were  authorised  for  issue  by  the  board  of  directors 
on 9 May 2017 and the statement of financial position was signed on the 
board’s behalf by Neil Rodol.

Warpaint  London  PLC  is  a  public  limited  Company  incorporated  and 
domiciled in England and Wales. Its registered office is Units B&C, Orbital 
Forty Six, The Ridgeway Trading Estate, Iver, Bucks., SL0 9HW.

The  Group’s  financial  statements  have  been  prepared  in  accordance 
with  International  Financial  Reporting  Standards  (IFRSs)  as  adopted  by 
the  European  Union  and  with  those  parts  of  the  Companies  Act  2006 
applicable to companies reporting under IFRS. The financial statements 
are  presented  in  pounds  sterling  because  that  is  the  currency  of  the 
primary economic environment in which the Group operates.

The annual financial statements have been prepared on the historical cost 
basis, except for certain financial assets and liabilities which are carried 
at fair value or amortised cost as appropriate.

The preparation of financial statements in conformity with International 
Financial Reporting Standards adopted by the European Union requires 
the use of estimates and assumptions that affect the reported amounts of 
assets and liabilities and disclosure of contingent assets and liabilities at 
the date of the financial statements and the reported amounts of revenues 
and expenses during the reported period. Although these estimates are 
based on management’s best knowledge of current events and actions, 
actual results ultimately may differ from those estimates. The principal 
accounting policies adopted are set out below.

Basis of consolidation

The  consolidated  financial  statements 
incorporates  the  financial 
statements of the Group and all of its subsidiary undertakings. The financial 
statements  of  all  Group  companies  are  adjusted,  where  necessary, 
to  ensure  the  use  of  consistent  accounting  policies.  Acquisitions  are 
accounted for under the acquisition method from the date control passed 
to the Group. On acquisition, the assets and liabilities of a subsidiary are 
measured at their fair values. Any excess of the cost of acquisition over 
the  fair  values  of  the  identifiable  net  assets  acquired  is  recognised  as 
goodwill.

The Group was formed after the company, prior to its IPO and listing on 
AIM,  completed  share  for  share  transactions  for  two  separate  groups 
owned  by  the  same  shareholders.  The  Board  have  taken  the  view  that 
the  most  appropriate  way  to  account  for  these  in  line  with  IFRS  is  to 
deem  the  share  for  share  exchange  with  the  Warpaint  Group  (the  own 
brand business) as a group reconstruction. This has been accounted for 
under the basis of merger accounting given that the ultimate ownership 
before and after the transaction remained the same. Merged subsidiaries 
undertakings  are  treated  as  if  they  have  always  been  a  member  of  the 
Group. Any difference between the nominal value of the shares acquired 
by  the  Company  and  those  issued  by  the  Company  to  acquire  them  is 
taken to the merger reserve.

There  is  currently  no  specific  guidance  on  accounting  for  group 
reconstructions  such  as  this  transaction  under  IFRSs.  In  the  absence 
of  specific  guidance,  entities  should  select  an  appropriate  accounting 
policy  and  IFRS  permits  the  consideration  of  pronouncements  of  other 
standard-setting  bodies.  This  group  reconstruction  as  scoped  out  of 
IFRS 3 has therefore been accounted for using predecessor accounting 
principles resulting in the following practical effects;

(a) 

(b) 

(c) 

(d) 

 The net assets of the two companies are combined using existing 
book values, with adjustments made as necessary to ensure that 
the same accounting policies are applied to the calculation of the 
net assets of both companies;

 No amount is recognised as consideration for goodwill or negative 
goodwill;

 The  consolidated  profit  and  loss  account  includes  the  profits  or 
losses  of  each  company  for  the  entire  period,  regardless  of  the 
date  of  the  reconstruction,  and  the  comparative  amounts  in  the 
consolidated  financial  statements  are  restated  to  the  figures 
presented by the predecessor company Warpaint Cosmetics Group 
Limited;

 The retained earnings reserve  includes the cumulative results of 
each  company,  regardless  of  the  date  of  the  reconstruction,  and 
the comparative amounts in the statement of financial position are 
restated  to  the  presented  by  the  predecessor  company  Warpaint 
Cosmetics Group Limited

The share for share exchange of the other group of companies, namely 
Treasured Scents (the close-out business) was acquired on 11 November 
2016 and has been treated as an acquisition under IFRS 3.

This  is  the  first  year  that  the  Group  has  presented  its  results  under 
IFRS. No reconciliation has been provided because there are no material 
differences.

On 21 November 2016, the Company also undertook a capital reduction 
pursuant  to  which  16,340,000  B  ordinary  shares  of  £0.052  each  held  by 
Sam  Bazini  and  Eoin  Macleod  were  cancelled  in  consideration  for  the 
transfer of the entire issued share capital of Warpaint Cosmetics Limited 
to a company owned and controlled by Sam Bazini and Eoin Macleod.

Going concern

The Directors have prepared a detailed forecast with a supporting business 
plan  for  the  foreseeable  future.  The  forecast  indicates  that  the  Group 
will  remain  in  a  positive  cash  position  throughout  the  forecast  period. 
As such, the Directors have a reasonable expectation the Company and 
Group will have adequate resources to continue in operational existence 
for the foreseeable future. As such, they continue to prepare the financial 
statements on the basis of going concern.

Revenue Recognition

Revenue for the Group is measured at the fair value of the consideration 
received or receivable. The Group recognises revenue for goods sold when 
the amount of revenue can be reliably measured and it is probable that 
future economic benefits will flow to the entity.

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Annual Report 2016

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

1. 

Significant accounting policies (continued)

Intangible assets acquired separately

Sale of goods

Revenue from the sale of goods is recognised when all of the following 
conditions are satisfied:

•   the Group has transferred the significant risks and rewards of ownership 

to the buyer;

•   the  Group  retains  neither  continuing  managerial  involvement  to  the 
degree usually associated with ownership nor effective control over the 
goods sold;

•  the amount of revenue can be measured reliably;

•   it is probable that the Group will receive the consideration due under 

the transaction; and

•   the costs incurred or to be incurred in respect of the transaction can be 

measured reliably.

UK  sales  are  recognised  and  invoiced  to  the  customer  once  the  goods 
have  been  delivered  to  the  customer.  Overseas  sales  are  recognised 
and invoiced to the customer once the goods have been delivered to the 
customer, or collected by the customer from the company’s warehouse 
according to the terms of sale.

Where the Company has entered in to distributor arrangements the risk 
and  rewards  are  considered  to  be  with  the  distributor  from  the  date  of 
dispatch  from  either  the  Company’s  overseas  supplier  or  from  the 
Company’s UK warehouse. Revenue will therefore be recognised from the 
date of dispatch.

Expenditure and provisions

Expenditure is recognised in respect of goods and services received when 
supplied in accordance with contractual terms. Provision is made when 
an obligation exists for a future liability relating to a past event and where 
the amount of the obligation can be reliably estimated.

Intangible  assets  with  finite  useful  lives  that  are  acquired  separately 
are  carried  at  cost  less  accumulated  amortisation  and  accumulated 
impairment losses. Amortisation is recognised on a straight-line basis over 
their  estimated  useful  lives.  The  estimated  useful  life  and  amortisation 
method are reviewed at the end of each reporting period, with the effect 
of any changes in estimate being accounted for on a prospective basis. 
Intangible assets with indefinite useful lives that are acquired separately 
are carried at cost less accumulated impairment losses.

Intangible assets acquired in a business combination

Intangible  assets  acquired  in  a  business  combination  and  recognised 
separately  from  goodwill  are  initially  recognised  at  their  fair  value  at 
the  acquisition  date  (which  is  regarded  as  their  cost).  Subsequent  to 
initial recognition, intangible assets acquired in a business combination 
are  reported  at  cost  less  accumulated  amortisation  and  accumulated 
impairment  losses,  on  the  same  basis  as  intangible  assets  that  are 
acquired separately. Amortisation is provided on customer lists so as to 
write off the carrying value over the expected useful economic life of five 
years.

Derecognition of intangible assets

An  intangible  asset  is  derecognised  on  disposal,  or  when  no  future 
economic  benefits  are  expected  from  use  or  disposal.  Gains  or  losses 
arising  from  derecognition  of  an  intangible  asset,  measured  as  the 
difference  between  the  net  disposal  proceeds  and  the  carrying  amount 
of  the  asset,  and  are  recognised  in  profit  or  loss  when  the  asset  is 
derecognised.

Property, plant and equipment

Items  of  property,  plant  and  equipment  are  initially  recognised  at  cost. 
As well as the purchase price, cost includes directly attributable costs.

Depreciation  is  provided  on  all  items  of  property,  plant  and  equipment 
so as to write off their carrying value over the expected useful economic 
lives. It is provided at the following rates:

Retirement Benefits: Defined contribution schemes

Contributions  to  defined  contribution  schemes  are  charged  to  the 
consolidated  statement  of  comprehensive  income  in  the  year  to  which 
they relate.

–  50 years
Land and buildings 
Plant and machinery 
–  25% reducing balance
Fixtures, fittings and equipment  –  25% reducing balance
–   25% reducing balance
Computer equipment 
–   25% reducing balance
Motor vehicles 

Exceptional items

Exceptional  items  which  have  been  disclosed  separately  on  the  face  of 
the  income  statement  in  order  to  summarise  the  underlying  results. 
Exceptional  items  include  costs  incurred  by  the  Group  in  relation  to 
IPO  costs.  Neither  ‘underlying  profit  or  loss’  nor  ‘exceptional  items’ 
are  defined  by  IFRS  however  the  directors  believe  that  the  disclosures 
presented  in  this  manner  provide  clear  presentation  of  the  financial 
performance of the Group.

Intangible assets

Patents

Patents are used by the Group in order to generate future economic value 
through normal business operations. The underlying assets are amortised 
over the period from which the Group expects to benefit, which is typically 
between five to ten years.

Financial assets

The  Group  classifies  its  financial  assets  into  the  categories,  discussed 
below, due to the purpose for which the asset was acquired. The Group 
has not classified any of its financial assets as held to maturity.

Loans and receivables

These assets are non-derivative financial assets with fixed or determinable 
payments that are not quoted in an active market. They arise principally 
through  the  provision  of  services  to  customers  (e.g.  trade  receivables), 
but also incorporate other types of contractual monetary asset. They are 
initially recognised at fair value plus transactions costs that are directly 
attributable to their acquisition or issue, and are subsequently carried at 
amortised cost using the effective interest rate method, less provision for 
impairment.

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Warpaint London PLC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

1. 

Significant accounting policies (continued)

Current tax

The Group’s loans and receivables comprise of trade and other receivables 
included within the combined statement of financial position.

Cash and cash equivalents include cash held at bank and bank overdrafts. 
Bank  overdrafts  are  shown  within  loans  and  borrowings  in  current 
liabilities in the combined statement of financial position.

Impairment  provisions  are  recognised  when  there  is  objective  evidence 
(such  as  significant  financial  difficulties  on  the  part  of  the  counterparty 
or default or significant delay in payment) that the Group will be unable 
to collect all of the amounts due under the terms receivable, the amount 
of such a provision being the difference between the net carrying amount 
and the present value of the future expected cash flows associated with 
the  impaired  receivable.  For  trade  receivables,  which  are  reported  net, 
such provisions are recorded in a separate allowance account with the loss 
being recognised within administrative expenses in the income statement. 
On confirmation that the trade receivables will not be collectable, the gross 
carrying value of the asset is written off against the associated provision.

Financial liabilities

The tax currently payable is based on taxable profit for the year. Taxable 
profit  differs  from  ‘profit  before  tax’  as  reported  in  the  consolidated 
statement of profit or loss and other comprehensive income because of 
items of income or expense that are taxable or deductible in other years 
and items that are never taxable or deductible.

The  Group’s  current  tax  is  calculated  using  tax  rates  that  have  been 
enacted or substantively enacted by the end of the reporting period.

Deferred taxation

Deferred  tax  assets  and  liabilities  are  recognised  where  the  carrying 
amount  of  an  asset  or  liability  in  the  combined  statement  of  financial 
position differs from its tax base, except for differences arising on:

•   the initial recognition of goodwill;

•   the initial recognition of an asset or liability in a transaction which is not 
a  business  combination  and  at  the  time  of  the  transaction  affects 
neither accounting or taxable profit; and

The  Group  classifies  its  financial  liabilities  as  other  financial  liabilities 
which include the following:

•   Bank  loans  which  are  initially  recognised  at  fair  value  net  of  any 
transaction  costs  directly  attributable  to  the  issue  of  the  instrument. 
liabilities  are  subsequently  measured  at 
Such 
amortised  cost  ensuring  the  interest  element  of  the  borrowing  is 
expensed over the repayment period at a constant rate.

interest-bearing 

•   investments  in  subsidiaries  and  jointly  controlled  entities  where  the 
Group is able to control the timing of the reversal of the difference and 
it  is  probable  that  the  difference  will  not  reverse  in  the  foreseeable 
future.

Recognition of deferred tax assets is restricted to those instances where it 
is probable that taxable profit will be available against which the difference 
can be utilised.

•   Trade  payables,  other  borrowings  and  other  short-term  monetary 
liabilities, which are initially recognised at fair value and subsequently 
carried at amortised cost using the effective interest method.

Leased assets

Assets  obtained  under  hire  purchase  contract  and  finance  leases  are 
capitalised  as  tangible  fixed  assets.  Assets  acquired  by  finance  lease 
are depreciated over the shorter of the lease term and their useful lives. 
Assets acquired by hire purchase are depreciated over their useful lives. 
Finance  leases  are  those  where  substantially  all  of  the  benefits  and 
risks of ownership are assumed by the company. Obligations under such 
agreements are included in creditors net of the finance charge allocated 
to future periods. The finance element of the rental payment is charged 
to the profit and loss account so as to produce a constant periodic rate of 
charge on the net obligation outstanding in each period.

The amount of the asset or liability is determined using tax rates that have 
been enacted or substantively enacted by the balance sheet date and are 
expected to apply when the deferred tax liabilities or assets are settled or 
recovered. Deferred tax balances are not discounted.

Deferred tax assets and liabilities are offset when the Group has a legally 
enforceable  right  to  offset  current  tax  assets  and  liabilities  and  the 
deferred tax assets and liabilities relate to taxes levied by the same tax 
authority on either:

•  the same taxable group company; or

•   different  company  entities  which  intend  either  to  settle  current  tax 
assets and liabilities on a net basis, or to realise the assets and settle 
the liabilities simultaneously, in each future period in which significant 
amounts of deferred tax assets and liabilities are expected to be settled 
or recovered.

Operating Leases

Where substantially all of the risks and rewards incidental to ownership 
are not transferred to the Group (an ‘operating lease’), the total rentals 
payable  under  the  lease  are  charged  to  the  combined  statement  of 
comprehensive income on a straight-line basis over the lease term. The 
aggregate benefit of lease incentives is recognised as a reduction of the 
rental expense over the lease term on a straight-line basis.

Taxation

Income tax expense represents the sum of the tax currently payable and 
deferred tax.

Inventories

Inventories are initially recognised at cost, and subsequently at the lower 
of the cost and net realisable value. Cost comprises all costs of purchase, 
costs of conversion and other costs incurred in bringing the inventories to 
their present location and condition.

Foreign currencies

Assets and liabilities in foreign currencies are translated into Sterling at 
the rates of exchange ruling of the Statement of Financial Position date. 
Transactions in foreign currencies are translated into Sterling at the rate 
of exchange ruling at the date of the transaction. Exchange differences 
are taken into account in arriving at operating profit.

3
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Annual Report 2016

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

1. 

Significant accounting policies (continued)

Operating segments

Operating segments are reported in a manner consistent with the internal 
reporting  provided  to  the  chief  operating  decision-maker.  The  chief 
operating decision maker has been identified as the management team 
including the Chief Executive Officers and the Chief Financial Officer.

The  Board  considers  that  the  Group’s  project  activity  constitutes  two 
operating  and  two  reporting  segments,  as  defined  under  IFRS  8. 
Management reviews the performance of the Group by reference to total 
results against budget.

The total profit measures are operating profit and profit for the year, both 
disclosed on the face of the combined income statement. No differences 
exist between the basis of preparation of the performance measures used 
by management and the figures in the Group financial information.

Derivative financial instruments

The  Group  enters  into  a  variety  of  derivative  financial  instruments  to 
manage  its  exposure  to  foreign  exchange  rate  risk,  through  the  use  of 
foreign exchange rate forward contracts.

Derivatives are initially recognised at fair value at the date the derivative 
contracts  are  entered  into  and  are  subsequently  re-measured  to  their 
fair  value  at  the  end  of  each  reporting  period.  The  resulting  gain  or 
loss  is  recognised  in  profit  or  loss  immediately  unless  the  derivative  is 
designated  and  effective  as  a  hedging  instrument,  in  which  event  the 
timing  of  the  recognition  in  profit  or  loss  depends  on  the  nature  of  the 
hedge relationship.

•   IFRS 15 Revenue from Contracts with Customers (May 2014, September 
2015  and  April  2016  amendments)  –  This  standard  replaces  IAS  18, 
‘Revenues’ and introduces a five step approach to revenue recognition 
based on performance obligations under customer contracts.

•   IFRS 16 Leases (January 2016 amendments) – This standard replaces 
IAS 17, ‘Leases’ and introduces leases with the objective of ensuring 
that  lessees  and  lessors  provide  relevant  information  that  faithfully 
represents those transactions.

The  effect  of  these  standards  is  under  review  but  has  not  yet  been 
quantified.

Critical accounting estimates and judgements

The Group makes certain estimates and assumptions regarding the future. 
Estimates and judgements are continually evaluated based on historical 
experience and other factors, including the expectations of future events 
that are believed to be reasonable under the circumstances. In the future, 
actual  experience  may  differ  from  these  estimates  and  assumptions. 
The  estimates  and  assumptions  that  have  a  significant  risk  of  causing 
a  material  adjustment  to  the  carrying  amounts  of  assets  and  liabilities 
within the next financial year are discussed below.

Judgements and accounting estimates and assumptions

(a) 

Inventories

Inventories  are  initially  recognised  at  cost,  and  subsequently  at  the 
lower  of  the  cost  and  net  realisable  value.  There  is  judgement  involved 
in assessing the level of inventory provision required in respect of slow 
moving inventory.

Earnings per share

(b) 

Fair value of consideration

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Basic earnings per share is calculated by dividing the earnings attributable 
to ordinary shareholders of the parent by the weighted average number 
of ordinary shares outstanding during the year, excluding treasury shares 
and  shares  in  employee  benefit  trusts,  determined  in  accordance  with 
the provisions of IAS 33 earnings per Share. Diluted earnings per share 
is calculated by dividing earnings attributable to ordinary shareholders of 
the parent by the weighted average number of ordinary shares outstanding 
during the year adjusted for the potentially dilutive ordinary shares.

Changes in accounting policies

This is the first year the Group has prepared financial statements under 
International Financial Reporting Standards, therefore all relevant IFRS’s 
have been adopted.

New standards, interpretations and amendments not yet effective

The  following  new  standards,  interpretations  and  amendments,  which 
have not been applied in this financial information, will or may have an 
effect on the Group’s future financial information:

•   IFRS 9 Financial Instruments (July 2014 amendments) – This standard 
incorporates  requirements  for  classification  and  measurement, 
impairment, general hedge accounting and derecognition of financial 
instruments.

Goodwill arising on the acquisition of Treasured Scents (2014) Limited is 
calculated using consideration which is measured at fair value. The Group 
has used the earnings method in calculating fair value of the consideration 
being  the  EBITDA  (earnings  before  interest,  tax,  depreciation  and 
amortisation)  multiplied  by  an  ‘earnings  multiple’.  The  directors  have 
used judgement in calculating the level of the earnings multiple.

(c) 

Intangible assets acquired

On  acquisition  of  Treasured  Scents  (2014)  Limited  the  group  has 
recognised the customer list also obtained in the business combination. 
The  valuation  of  the  customer  list  is  based  on  judgement  involved  in 
assessing the projected future cashflows arising from those customers. 
Further judgement is involved in assessing the life of the intangible asset 
and a suitable discount rate to be used to measure the future revenues to 
present value.

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Warpaint London PLC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

2. 

Segmental information

For management purposes, the Group is organised into two operating segments; W7 Branded and close-out. The segment ‘W7 Branded’ relates to 
the sale of own branded products whereas ‘close-out’ relates to the purchase of third party stock which is then repackaged for sale. These segments 
are the basis on which the Group reports internally to the Board. Revenue and costs not included in one of these operating segments, for example 
administrative expenses, have not been allocated to an operating segment.

Year ended 31 December

Revenue 

Cost of sales

Gross profit

Administrative expenses

Exceptional items

Segment result

Reconciliation of segment result to profit before tax:

Segment result

Finance expense

Profit before tax

Analysis of total revenue by geographical market:

UK

USA

Rest of World

Total

2016

W7 Branded

2016

Close-out

£’000

21,862

(13,078)

8,784

(2,483)

(1,739)

4,562

4,562

(16)

4,546

£’000

621

(614)

7

(152)

–

(145)

(145)

–

(145)

2016

Total

£’000

22,483

 (13,692)

8,791

(2,635)

(1,739)

4,417

4,417

(16)

4,401

11,841

2,880

7,762

22,483

Information regarding segment assets and liabilities as at 31 December 2016 and capital expenditure for the period then ended:

W7 Brand

Close-out

Eliminations

£’000

21,694

(9,056)

163

1,394

1,557

£’000

4,293

(2,653)

14

–

14

£’000

(7,261)

7,261

–

–

–

Total assets

Total liabilities

Tangible asset additions

Intangible asset additions

Total capital expenditure

3. 

Operating profit

Operating profit for the period is stated after charging/ (crediting):

Foreign exchange movement

Depreciation and amortisation

Loss on disposal of fixed asset

Operating lease 

Exceptional IPO costs

2015

W7 Branded

£’000

16,938

(10,229)

6,709

(1,117)

–

5,592

5,592

(84)

5,508

9,135

526

7,277

16,938

Total

£’000

18,726

(4,448)

177

1,394

1,571

Year ended 31 December

2016

£’000

(28)

115

8

263

1,739

2015

£’000

(2)

55

–

–

61

Exceptional costs relate to legal and professional fees and commissions incurred in listing the company on AIM in the year ended 31 December 2016 
were £1,739,000 (2015: £61,000).

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Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

3. 

Operating profit (continued)

Analysis of auditor’s remuneration is as follows:

Fees payable to the Company’s auditor for the audit of the Group’s annual accounts

Fees payable to the Company’s auditor for the audit of subsidiary companies

Other services pursuant to legislation:

Tax compliance 

Tax advice

Services relating to IPO

Total non-audit fees

4. 

Staff costs

Wages and salaries

Social security costs

Pension costs

The average monthly number of employees during the period was as follows:

Directors

Administrative

Finance

Warehouse

Sales

Other

Directors’ remuneration, included in staff costs

Salaries

Bonus

Pension contributions

Information regarding the highest paid director is as follows:

Emoluments

Annual Report 2016

Year ended 31 December

2016

£’000

13

49

62

–

30

308

338

2015

£’000

18

–

18

–

–

–

–

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Year ended 31 December

2016

£’000

1,413

159

6

1,578

2015

£’000

387

40

6

433

Year ended 31 December

2016

No.

3

5

2

22

4

4

40

2016

£’000

330

150

–

480

167

167

2015

No.

2

3

2

4

1

–

12

2015

£’000

–

–

–

–

–

–

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Warpaint London PLC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

5. 

Finance expense

Finance expense

Loan interest

6. 

Income tax

Current tax expense

Current tax on profits for the period

Adjustment in respect of previous periods

Deferred tax expense

Origination and reversal of temporary differences

Total tax expense

Year ended 31 December

2016

£’000

16

16

2015

£’000

84

84

Year ended 31 December

2016

£’000

1,225

19

1,244

16

1,260

2015

£’000

1,116

–

1,116

7

1,123

The reasons for the difference between the actual tax charge for the year and the standard rate of corporation tax in the United Kingdom applied to 
profit for the year as follows:

Profit for the period before tax

Expected tax charge based on corporation tax rate of 20% in 2016 (20.25% in 2015)

Expenses not deductible for tax purposes

Other adjustments

Prior year adjustments

Deferred tax

Total tax expense

Year ended 31 December

2016

£’000

4,401

880

361

3

19

(3)

2015

£’000

5,508

1,115

1

2

–

5

1,260

1,123

The UK corporation tax at the standard rate for the year is 20.0% (2015: 20.25%).

In July 2015 the UK government announced its intention to reduce the standard corporation tax rate to 18% by 2020. The measure to reduce the rate to 
19% for the financial year beginning 1 April 2017 and to 18% for the financial year beginning 1 April 2020 were substantively enacted on 26 October 2015 
and have been reflected in the calculation of deferred tax in the December 2016 numbers.

7. 

Subsidiaries

At the period end, the Group has the following subsidiaries:

Subsidiary name

Warpaint Cosmetic Group Limited

Warpaint Cosmetics (2014) Limited*

Treasured Scents (2014) Limited

Treasured Scents Limited*

* indicates indirect interest

Nature of business

Holding company

Wholesaler

Wholesaler

Wholesaler

Place of incorporation

England and Wales

England and Wales

England and Wales

England and Wales

Percentage owned

100%

100%

100%

100%

On 11 November 2016, the Company acquired 100% of the issued share capital of Treasured Scents (2014) Limited and its subsidiary undertaking 
Treasured Scents Limited. All the other entities detailed above have been in existence for the whole of the reporting period.

The registered office for all the above-named subsidiaries is 2 Park Court, Pyrford Road, West Byfleet, Surrey, KT14 6SD.

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Annual Report 2016

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

8. 

Acquisitions

Treasured Scents (2014) Limited

On 11 November 2016, the Group acquired the entire share capital of Treasured Scents (2014) Limited, a close-out cosmetics wholesaler based in 
the UK. The principal reason for acquiring Treasured Scents (2014) Limited was due to the company operating in the same industry and the client 
relationships maintained by the directors, Mr E. Macleod and Mr S. Bazini.

Treasured Scents (2014) Limited has contributed £621,260 to revenue for the period between the date of acquisition and the balance sheet date. Had 
Treasured Scents (2014) Limited been consolidated from 1 January 2016, the consolidated income statement for the year ended 31 December 2016 
would show revenue of £26,968,000 and profit before tax of £4,927,000.

The provisional fair value of the net assets at the acquisition date is as follows:

Client relationships

Property, plant and equipment

Stock

Trade and other receivables

Cash and cash equivalents

Trade and other payables

Current tax liabilities

Deferred tax liabilities

Net assets acquired

Goodwill arising on acquisition

Consideration

The gross contractual amount of trade receivables is equal to the fair value.

£’000

1,318

14

960

1,142

98

(334)

(116)

(250)

2,832

513

3,345

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Goodwill comprises the value of expected synergies and other opportunities arising from the acquisition, management know how, the skilled work force 
employed by Treasured Scents (2014) Limited and other intangible assets that do not qualify for separate recognition. None of the goodwill recognised 
is expected to be deductible for tax purposes. The fair value of consideration has been calculated by means of an EBITDA multiple supported by a 
discounted cashflow model.

The fair value of consideration paid is as follows:

Share consideration

The profit and loss for Treasured Scents (2014) Limited from the date of acquisition to 31 December 2016 is as follows:

Revenue

Cost of sales

Gross profit

Administrative expenses

Loss before tax

Tax expense

Total comprehensive loss for the period

£’000

3,345

3,345

£’000

615

(614)

1

(152)

(151)

19

(132)

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Warpaint London PLC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

9. 

Goodwill

Cost

Arising on business combination 

At 31 December 2016

Amortisation

At 31 December 2015 and 31 December 2016 

Net book value

At 31 December 2016

At 31 December 2015

£’000

513

513

–

513

–

Goodwill represents the excess of consideration over the fair value of the Group’s share of the net identifiable assets of the acquired subsidiary at the 
date of acquisition.

Goodwill arising on acquisition in the year ended 31 December 2016 relates to the Group’s acquisition of Treasured Scents (2014) Limited.

Impairment is calculated by comparing the carrying amounts to the value in use derived from discounted cash flow projections for Treasured Scents 
(2014) Limited. A CGU is deemed to be an individual fascia and these have been grouped together into similar classes for the purpose of formulating 
operating segments as reported in note 2. Value in use calculations are based on a discounted cash flow model (“DCF”) for the subsidiary, which 
discounts expected cash flows over a five-year period using a pre-tax discounts rate of 15% (2015: nil). Cash flows beyond the five-year period are 
extrapolated using the average growth rate of 0.5% (2015: nil). Management have performed the annual impairment review as recognised by IAS 36 and 
have concluded that no impairment is indicated with the fair value of goodwill exceeding book value.

Key Assumptions and sensitivity to changes in assumptions

The key assumptions are based upon management’s historical experience. The calculation of VIU is most sensitive to the following assumptions:

•   Sales and EBITDA – this is based on reasonable forecasts for the first year. These have been forecasted for years two to five based on expected sales 

trends

•   Discount Rate – pre-tax discount rate of 15% reflects the Directors’ estimate of an appropriate rate of return, taking into account the relevant risk 

factors

•   Growth Rate – used to extrapolate beyond the budget period and for terminal values based on a long term average growth rate of 0.5%.

Management believe that no reasonably possible change in key assumptions would lead to an impairment of goodwill.

10. 

Intangible assets

Cost

At 1 January 2015

Additions

At 31 December 2015

On acquisition of subsidiaries

Additions

At 31 December 2016

Accumulated amortisation

At 1 January 2015

Charge for the year

At 31 December 2015

Charge for the year

At 31 December 2016

Net book value

At 31 December 2016

At 31 December 2015

At 1 January 2015

Customer list

£’000

Patents

£’000

Website

£’000

Licenses

£’000

63

28

91

–

41

132

22

4

26

8

34

98

65

41

–

–

–

–

30

30

–

–

–

4

4

26

–

–

–

–

–

–

6

6

–

–

–

1

1

5

–

–

–

–

–

1,318

–

1,318

–

–

–

44

44

1,274

–

–

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Total

£’000

63

28

91

1,318

77

1,486

22

4

26

57

83

1,403

65

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Annual Report 2016

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

11. 

Property, plant and equipment

Land and buildings

Plant and machinery

Fixtures and fittings

Computer equipment

Motor vehicles

£’000

£’000

£’000

£’000

£’000

Costs

At 1 January 2015

Additions

At 31 December 2015

Additions

On acquisition of subsidiary

Disposals

At 31 December 2016

Accumulated depreciation

At 1 January 2015

Charge for year

At 31 December 2015

Charge for year

On disposals

At 31 December 2016

Net book value

At 31 December 2016

At 31 December 2015

At 1 January 2015

1,400

–

1,400

–

–

(1,400)

–

9

28

37

14

(51)

–

–

1,363

1,391

80

3

83

6

2

–

91

8

18

26

14

–

40

51

57

72

10

16

26

43

4

–

73

1

2

3

9

–

12

61

23

9

5

30

35

42

–

(9)

68

–

3

3

10

(1)

12

56

32

5

–

–

–

72

8

–

80

–

–

–

11

–

11

69

–

–

Total

£’000

1,495

49

1,544

163

14

(1,409)

312

18

51

69

58

(52)

75

237

1,475

1,477

The disposal of land and buildings occurred as part of the capital reduction exercise referred to in note 18 pursuant to which the entire issued share 
capital of Warpaint Cosmetics Limited was transferred to a company owned and controlled by Sam Bazini and Eoin Macleod.

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12. 

Inventories

Finished goods

As at 31 December

2016

£’000

7,669

2015

£’000

5,296

The  cost  of  inventories  recognised  as  an  expense  and  included  in  ‘cost  of  sales’  amounted  to  £11,690,172  in  the  year  ended  31  December  2016 
(2015: £8,987,787).

13. 

Trade and other receivables

Trade receivables – gross

Allowance for doubtful debts

Trade receivables – net

Other receivables

Prepayments and accrued income

Total

As at 31 December

2016

£’000

2,674

(110)

2,564

16

2,784

5,364

2015

£’000

3,204

(100)

3,104

607

459

4,170

The directors consider that the carrying value of trade and other receivables measured at book value and amortised cost approximates to fair value.

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Warpaint London PLC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

14. 

Trade and other payables

Current

Trade payables

Social security and other taxes

Other payables

Accruals and deferred income

Total

As at 31 December

2016

£’000

2,537

–

23

281

2,841

2015

£’000

634

284

603

194

1,715

The directors consider that the carrying value of trade and other payables measured at book value and amortised cost approximates to fair value. 
Included in other payables are amounts owed to directors of £16,918 as at 31 December 2016 (2015: £602,966). The amounts owed to the directors are 
interest free and are repayable on demand.

15. 

Loans and borrowings

Bank loans

Repayable within 1 year

Repayable within 2 – 5 years

Total

Repayable within 1 year

Repayable within 2 – 5 years

As at 31 December

2016

£’000

–

–

–

–

–

–

2015

£’000

201

425

626

201

425

626

The bank loan was secured over the assets of the Company and transferred out of the Group as part of the capital reduction. Refer to note 18.

16. 

Deferred Tax

Deferred tax is calculated in full on temporary differences under the liability method using tax rate of 19%-20%.

The movement on the deferred tax account is as shown below:

Opening balance

On acquisition of subsidiary 

Recognised in profit and loss:

Tax expense

Closing balance

Year ended 31 December

2016

£’000

11

251

16

278

2015

£’000

5

–

7

12

The  deferred  tax  has  arisen  due  to  the  timing  difference  on  accelerated  capital  allowances  and  on  the  intangible  assets  acquired  in  a  business 
combination.

In July 2015 the UK government announced its intention to reduce the standard corporation tax rate to 18% by 2020. The measure to reduce the rate to 
19% for the financial year beginning 1 April 2017 and to 18% for the financial year beginning 1 April 2020 were substantively enacted on 26 October 2015 
and have been reflected in the calculation of deferred tax in the December 2016 numbers.

3
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Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

17.  Dividends

Year to December 2016

Interim dividend

Interim dividend

Year to December 2015

Interim dividend

Interim dividend

Interim dividend

Interim dividend

Interim dividend

Annual Report 2016

Paid

Amount per share

4 April 16

25 Nov 16

£12,000

9.79p

Paid

Amount per share

1 Jan 15

31 Jan 15

1 May 15

10 Oct 15

1 Dec 15

£1,090

£1,430

£1,600

£6,100

£9,310

Total

£’000

1,200

1,600

2,800

Total

£’000

109

143

160

610

931

1,953

The payment of dividends prior to the group restructuring on 11 November 2016 were based on 100 ordinary shares in issue.

18. 

Called up share capital

Allotted and issued

Ordinary shares of £1 each

Share issue on incorporation

Sub-division to A and B shares

Cancellation of B shares

Consolidation and subdivision of shares into  
ordinary shares 25p 

Ordinary shares of £0.25 each

New share issue

Preference shares of £1 each

2016 No of shares

2015 No of shares

Date

£’000

£’000

2016

£’000

2015

£’000

As at 31 December

11 Nov 16

15 Nov 16

21 Nov 16

24 Nov 16

30 Nov 16

16,340

16,340

(16,340)

45,621

61,961

2,577

–

64,538

–

–

–

–

–

–

15,000

15,000

16,340

–

(849)

–

15,491

644

–

16,135

–

–

–

–

–

–

15,000

15,000

At the date of incorporation, 2 ordinary shares of £1 were issued.

On 11 November 2016, the Company issued a further 16,339,998 ordinary share of £1 each in exchange for 15,000,100 ordinary shares in Warpaint 
Cosmetics Group Limited and 1,339,900 ordinary shares in Treasured Scents (2014) Limited.

On 15 November 2016, the Company re-designated and subdivided the ordinary shares of £1 in issue into 16,340,000 A ordinary shares of £0.948 each 
and 16,340,000 B ordinary shares of £0.052 each.

On 21 November 2016, the Company undertook a capital reduction pursuant to which 16,340,000 B ordinary shares of £0.052 each held by Sam Bazini 
and Eoin Macleod were cancelled in consideration for the transfer of the entire issued share capital of Warpaint Cosmetics Limited to a company owned 
and controlled by Sam Bazini and Eoin Macleod and the allotment and issue by that company to Sam Bazini and Eoin Macleod 16,340,000 B ordinary 
shares of £0.052.

On 24 November 2016, the Company consolidated each A ordinary share of £0.948 each into 1,000 A ordinary shares of £948 each and then subdivided 
each A ordinary share of £948 each into 3,792 A ordinary shares of £0.25 each. Each A ordinary share of £0.25 each was then re-designated into an 
ordinary share of £0.25 each.

On 30 November 2016 in an initial public offering Warpaint London PLC issued 2,577,320 ordinary £0.25 shares at a price of £0.97, resulting in an 
increase in share capital of £644,330 and share premium of £1,855,670 and directly attributable share issue costs of £50,000.

All ordinary shares carry equal rights.

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Warpaint London PLC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

19. 

Other Reserves

Share premium

The share premium reserve contains the premium arising on the issue 
of  equity  shares,  net  of  issue  expenses  incurred  by  the  company.  On 
30  November  2016  in  an  initial  public  offering  Warpaint  London  PLC 
issued  2,577,320  ordinary  £0.25  shares  at  a  price  of  £0.97,  resulting  in 
share premium of £1,855,670 and share issue costs of £50,000.

Retained earnings

Retained earnings represent cumulative profits or losses, net of dividends 
and other adjustments.

Merger reserve

The  effect  of  the  application  of  merger  accounting  principles  on  the 
merger reserve is that the share capital and other distributable reserves 
that existed in Warpaint Cosmetics Group Limited (the company) as at the 
point Warpaint London PLC legally acquired Warpaint Cosmetics Group 
Limited is accounted for as if it had been in existence as at the comparative 
period end, 31 December 2015 and as at the opening balance sheet date, 
1 January 2015. The corresponding entry being the merger reserve so the 
overall net assets as at the comparative dates are not affected.

The movement on the merger reserve during the period arose due to the 
acquisition of Treasured Scents (2014) Limited on 11 November 2016. The 
shareholders of Treasured Scents (2014) Limited transferred their shares 
to Warpaint London PLC in exchange for shares in Warpaint London PLC, 
the  difference  in  fair  value  of  the  consideration  was  £2,005,233.  This  is 
adjusted  through  the  merger  reserve  as  it  is  considered  part  of  the 
consideration paid by Warpaint London PLC to acquire Treasured Scents 
(2014) Limited.

20.  Related party transactions

Transactions between the company and its subsidiaries, which are related 
parties, have been eliminated on consolidation.

Compensation  of  key  management  personnel  (including  Directors)  is 
disclosed in note 5 with the exception of dividends and drawings which are 
disclosed in note 18.

During  2016,  Treasured  Scents  (2014)  Limited  paid  rent  in  the  sum  of 
£123,750  (2015:  £31,250)  to  Trading  Scents  Group  Limited,  of  which  Mr 
Macleod is a director. At the year end the amount due to Trading Scents 
Group Limited was £Nil (2015: £Nil).

During 2016, Warpaint Cosmetics (2014) Limited paid rent in the sum of 
£30,000 (2015: £Nil) to Trading Scents Group Limited, of which Mr Macleod 
is  a  director.  At  the  year  end  the  amount  due  to  Trading  Scents  Group 
Limited was £Nil (2015: £Nil).

During 2016, Warpaint Cosmetics (2014) Limited paid rent in the sum of 
£153,750 (2015: £31,250) to Direct Supplies (2014) Group Limited, of which 
Mr Bazini is a director. At the year end the amount due to Direct Supplies 
(2014) Group Limited was £Nil (2015: £Nil).

During  2016,  Warpaint  Cosmetics  (2014)  Limited  paid  consultancy  fees 
in  the  sum  of  £150,000  to  Outdoor  Girl  Limited,  of  which  Mr  Rodol  is  a 
director.

During  2016  as  part  of  the  restructure  the  group  sold  its  subsidiary 
company  Warpaint  Cosmetics  Limited  by  way  of  sale  and  purchase 
agreement to Johnhenlon Limited, a company which is owned jointly by 
Mr  Bazini  and  Mr  Macleod.  This  led  to  the  cancellation  of  the  ordinary 
B shares as noted by the capital reduction in the share capital note.

During the year, the Company advanced £15,000 to Mr S Bazini, a director 
of the company. During the year, the director repaid £93,803. Mr S Bazini 
incurred  expenses  on  behalf  of  the  company  totalling  £2,002.  At  the 
year  end  the  company  owed  the  sums  of  £15,779  (2015:  £200,015)  to 
Mr S Bazini.

During  the  year,  the  Company  advanced  £15,000  to  Mr  E  Macleod,  a 
director  of  the  company.  During  the  year,  the  director  repaid  £84,803. 
Mr  E  Macleod  was  reimbursed  expenses  on  behalf  of  the  Company 
totalling £2,663. At the year end the company owed the sums of £1,140 
(2015: £402,952) to Mr E Macleod.

Dividends paid to Mr S Bazini prior to the company listing on AIM totalled 
£600,000  (2015:  £976,500).  Dividends  paid  to  Mr  E  Macleod  prior  to  the 
Company listing on AIM totalled £600,000 (2015: £976,500).

21. 

Financial instruments

Capital risk management

The Board has overall responsibility for the determination of the Group’s 
risk management objectives and policies. The overall objective of the Board 
is to set policies that seek to reduce risk as far as possible without unduly 
affecting the Group’s competitiveness and flexibility. The Group reports in 
Sterling. All funding requirements and financial risks are managed based 
on policies and procedures adopted by the Board of Directors.

The Group manages its capital to ensure its ability to continue as a going 
concern  and  to  maintain  an  optimal  capital  structure  to  reduce  cost  of 
capital. The capital structure of the Group comprises equity attributable to 
equity holders of the Company consisting of invested capital as disclosed 
in the Statement of Changes in Equity and cash and cash equivalents.

The  Group’s  invested  capital  is  made  up  of  share  capital  and  retained 
earnings totalling £16,013,479 as at 31 December 2016 (2015: £8,990,992).

The Group maintains or adjusts its capital structure through the payment 
of dividends to shareholders and issue of new shares.

3
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Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

21. 

Financial instruments (continued)

Capital risk management (continued)

Financial assets

Loans and receivables at amortised cost including cash and cash equivalents:

Cash and cash equivalents 

Trade and other receivables

Financial liabilities

Trade and other payables

Bank loan

Net

Cash and cash equivalents

Annual Report 2016

Year ended 31 December

2016

£’000

3,503

2,617

6,120

(2,841)

–

(2,841)

3,279

2015

£’000

1,758

3,711

5,469

(1,431)

(626)

(2,057)

3,412

This comprises cash and short-term deposits held by the Group. The carrying amount of these assets approximates their fair value.

General risk management principles

The Group’s activities expose it to a variety of risks including market risk (interest rate risk), credit risk and liquidity risk. The Group manages these 
risks through an effective risk management programme and through this programme, the Board seeks to minimise potential adverse effects on the 
Group’s financial performance. The Directors have an overall responsibility for the establishment of the Group’s risk management framework. A formal 
risk assessment and management framework for assessing, monitoring and managing the strategic, operational and financial risks of the Group is in 
place to ensure appropriate risk management of its operations.

The following represent the key financial risks that the Group faces:

Market risk

The Group’s activities expose it to the financial risk of interest rates.

Interest rate risk

The Group’s interest rate exposure arises mainly from its interest-bearing borrowings. Contractual agreements entered into at floating rates expose the 
entity to cash flow risk. Interest rate risk also arises on the Group’s cash and cash equivalents. The Group does not enter into derivative transactions 
in order to hedge against its exposure to interest rate fluctuations. An increase in the rate of interest by 100 basis points would decrease profits by £Nil 
(2015: £1,000) with an increase in profits by the same amount for a decrease in the rate of interest by 100 basis points.

Credit risk

Credit risk is the risk of financial loss to the Group if a customer or a counterparty to a financial instrument fails to meet its contractual obligations.

The Group’s principal financial assets are trade and other receivables and bank balances and cash. The credit risk on liquid funds is limited because 
the counterparties are banks with high credit-ratings assigned by international credit-rating agencies.

The Group’s credit risk is primarily attributable to trade receivables. The Group has a policy of assessing credit worthiness of potential and existing 
customers before entering into transactions. There is ongoing credit evaluation on the financial condition of accounts receivable using independent 
ratings where available or by assessment of the customer’s credit quality based on its financial position, past experience and other factors. The Group 
manages the collection of its receivables through its ongoing contact with customers so as to ensure that any potential issues that could result in non-
payment of the amounts due are addressed as soon as identified.

The maximum exposure to credit risk in respect of the above is the carrying value of financial assets recorded in the financial statements. At 31 December 
2016, the Group has trade receivables of £2,564,383 (2015: £3,104,231).

The following table provides an analysis of trade receivables that were due, but not impaired, at each financial year end. The Group believes that the 
balances are ultimately recoverable based on a review of past impairment history and the current financial status of customers.

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Warpaint London PLC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

21. 

Financial instruments (continued)

Credit risk (continued)

Current

1 – 30 days

31 – 60 days

61 – 90 days

91 + days

Total trade receivables – gross

As at 31 December

2016

£’000

1,296

1,084

112

89

93

2,674

2015

£’000

1,012

1,087

406

140

559

3,204

The  Directors  are  unaware  of  any  factors  affecting  the  recoverability  of  outstanding  balances  at  31  December  2016  and,  consequently,  no  further 
provisions have been made for bad and doubtful debts.

Liquidity risk

Liquidity risk arises from the Group’s management of working capital. It is the risk that the Group will encounter difficulty in meeting its financial 
obligations as they fall due. The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. 
To achieve this aim, it closely monitors its access to bank and other credit facilities in comparison to its outstanding commitments on a regular basis to 
ensure that it has sufficient funds to meet the obligations as they fall due.

The Board receives regular forecasts which estimate cash flows over the next eighteen months, so that management can ensure that sufficient funding 
is in place as it is required.

The  tables  below  summarise  the  maturity  profile  of  the  combined  group’s  non-derivative  financial  liabilities  at  each  financial  year  end  based  on 
contractual undiscounted payments, including estimated interest payments where applicable:

Year ended 31 December 2016

Trade payables

Other payables

Bank loans

Year ended 31 December 2015

Trade payables

Other payables

Bank loans

Foreign exchange risk

Less than 6 months

£’000

2,537

23

–

2,560

Between 6 months  
and 1 year

£’000

Between 1  
and 5 years

£’000

–

–

–

–

–

–

–

–

Less than 6 months

Between 6 months  
and 1 year

Between 1  
and 5 years

£’000

634

284

101

1,019

£’000

–

–

100

100

£’000

–

–

425

425

Total

£’000

2,537

23

–

2,560

Total

£’000

634

284

626

1,544

The Group operates in a number of markets across the world and is exposed to foreign exchange risk arising from various currency exposure in respect 
of cash and cash equivalents, trade receivables and trade payables, in particular with respect to the US dollar. The Group mitigates its foreign exchange 
risk by negotiating contracts with key suppliers that offer a flexible discount structure to offset any adverse foreign exchange movements and through 
the use of forward currency contracts.

Derivatives designated and effective as hedging instruments carried at fair value:

Exchange gain on forward foreign currency contracts

2016

£’000

37

2015

£’000

–

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Annual Report 2016

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

21. 

Financial instruments (continued)

Forward contracts and options

The Group enters into forward foreign exchange contracts and options to manage the risk associated with anticipated sale and purchase transactions 
which are denominated in foreign currencies.

As at 31 December 2016, the group has 2 (31 December 2015: Nil) forward foreign exchange contracts outstanding. Derivative financial instruments are 
carried at fair value.

The following table details the USD foreign currency contracts outstanding as at the balance sheet date.

a) Contracted exchange rate £/$ rate

3 months or less

3 to 6 months

b) Contract value

3 months or less

3 to 6 months

c) Foreign currency

3 months or less

3 to 6 months

2016

1.2411 – 1.266

–

2016

£’000

1,398

–

1,398

2016

£’000

1,750

–

1,750

2015

–

–

2015

£’000

–

–

–

2015

£’000

–

–

–

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Fair value of financial assets and liabilities

The Directors consider that there is no significant difference between the book value and fair value of the Group’s financial assets and liabilities.

22.  Pension costs

The Group operates a defined contribution pension scheme. Contributions payable to the Company’s pension scheme are charged to the statement of 
comprehensive income in the period to which they relate. The amount charged to profit in each period was £6,228 (2015: £5,746).

23.  Operating lease commitments – Group company as lessee

The  Group  leases  offices  and  warehouses  under  non-cancellable  operating  lease  agreements.  The  lease  terms  are  between  5-10  years,  and  are 
renewable at the end of the lease period at market rate.

The future aggregate minimum lease payments under non-cancellable operating leases are as follows:

Land and buildings

Not later than 1 year

Later than 1 year and not later than 5 years

Later than 5 years

Total

2016

£’000

360

1,440

1,650

3,450

2015

£’000

–

–

–

–

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Warpaint London PLC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2016

24. 

Controlling party

In the opinion of the Directors there is no ultimate controlling party.

25.  Earnings per share

Basic earnings per share are calculated by dividing profit or loss attributable to ordinary equity holders by the weighted average number of ordinary 
shares in issue during the period.

The acquisition of Warpaint Cosmetics Group Limited by Warpaint London PLC on 11 November 2016 has been accounted for using merger accounting 
principles. The effect of using merger accounting principles on share capital is that the capital that existed as at the point Warpaint London PLC legally 
acquired Warpaint Cosmetics Group Limited is accounted for as if it had been in existence as at the comparative period end (31 December 2015) and as 
at the opening balance sheet date (1 January 2015).

The weighted average number of shares in issue for the current and prior year has therefore been stated to reflect the post IPO share capital structure, 
this adjustment assumes the total shares issued during the IPO were in issue throughout the whole of the current and previous period presented. 
The  weighted  average  number  of  shares  includes  the  shares  issued  as  consideration  for  the  acquisition  of  Treasured  Scents  (2014)  Limited  on  
11 November 2016.

Basic earnings per share (pence)

The calculation of basic earnings per share is based on the following data:

Earnings

Earnings for the purpose of basic earnings per share, being the net profit

2016

5.07

2016

£’000

3,141

2015

7.11

2015

£’000

4,386

Number of shares

Weighted number of ordinary shares for the purpose of basic earnings per share

2016

2015

61,981,720

61,722,383

50350
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Company Statement of Financial Position
for the year ended 31 December 2016

Fixed assets

Investments

Current assets

Trade and other receivables

Cash and cash equivalents

Total current assets

Current liabilities

Trade and other payables

Corporation tax liability

Total current liabilities

Net current assets

Total assets less current liabilities

Capital and reserves

Share capital

Share premium

Capital redemption reserve

Retained earnings

Shareholders’ funds

Annual Report 2016

Note

2

3

4

5

6

2016

£’000

16,340

16,340

3,060

859

3,919

67

–

67

3,852

20,192

16,135

1,806

849

1,402

20,192

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As permitted by section 408 of the Companies Act 2006, the profit and loss account is not presented. The profit for the year amounted to £3,850,780.

The financial statements on pages 51 to 54 were approved and authorised for issue by the Board of Directors on 9 May 2017 and were signed on its 
behalf by:

Neil Rodol
Chief Financial Officer

3

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51
51

 
Warpaint London PLC

Company Statement of Changes in Equity
for the year ended 31 December 2016

On incorporation

Share issue

Profit for the year

Share capital reduction

Dividends paid

As at 31 December 2016

Share Capital

Share Premium

Retained Earnings

Total Equity

Note

5/6

5

£’000

16,340

644

–

(849)

–

£’000

–

1,806

–

–

–

16,135

1,806

£’000

–

–

3,851

–

(1,600)

2,251

£’000

16,340

2,450

3,851

(849)

(1,600)

20,192

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Annual Report 2016

On 21 November 2016 Warpaint London PLC disposed of the entire share 
capital in Warpaint Cosmetics Limited through a capital reduction.

The Company subsidiaries, as at the period end are shown in note 8 of the 
consolidated financial statements.

3. 

Debtors

Due from group undertakings

Other debtors

Prepayments and accrued income

Notes to the Company Financial Statements
for the year ended 31 December 2016

1. 

Significant accounting policies

Basis of preparation

The Company was incorporated on 4 July 2016, the first period of account 
is therefore the 6 month period ended 31 December 2016. These separate 
financial  statements  of  Warpaint  London  PLC  have  been  prepared  in 
accordance  with  applicable  United  Kingdom  accounting  standards, 
including  Financial  Reporting  Standard  102  –  The  Financial  Reporting 
Standard  Applicable  in  the  United  Kingdom  and  Republic  of  Ireland 
(FRS 102), and with the Companies Act 2006.

The Company’s financial statements are presented in GBP.

In preparing these financial statements the Company has taken advantage 
of  the  disclosure  exemptions  conferred  by  FRS  102.  Therefore,  these 
financial statements do not include:

•  a statement of cash flows;

4. 

Creditors due within one year

•   the disclosure of the remuneration of key management personnel; and

•   disclosure of related party transactions with wholly owned fellow Group 

companies.

Trade payables

Accruals and deferred income

The  financial  statements  have  been  prepared  under  the  historical  cost 
convention.  The  principal  accounting  policies  adopted  are  the  same  as 
those set out in note 1 to the consolidated financial statements except as 
set out below.

5. 

Called up share capital

At 31 December 2016

£’000

3,036

16

8

3,060

At 31 December 2016

£’000

47

20

67

At 31 December 2016

£’000

16,135

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Investments

Fixed asset investments are stated at cost less provisions for diminution 
in value. The Company takes advantage of merger relief when recording 
the cost of the investment.

Going Concern

Going concern for the Company has been considered along with the Group 
by the directors. The consideration is set out in note 1 of the consolidated 
financial statements.

2. 

Investments

Cost and net book value

At 31 December 2016

£’000

16,340

On  11  November  2016  Warpaint  London  PLC  acquired  the  entire  share 
capital in Warpaint Cosmetics Group Limited. On the same date, Warpaint 
London PLC acquired the entire share capital in Treasured Scents (2014) 
Limited.

The transactions were as set out below:

On  11  November  2016  Warpaint  London  PLC  acquired  the  entire  share 
capital in Warpaint Cosmetics Group Limited and Treasured Scents (2014) 
Limited.

On  11  November  2016  Warpaint  London  PLC  and  Warpaint  Cosmetics 
Group Limited entered into a sale and purchase agreement whereby the 
share  capital  of  Warpaint  Cosmetics  Limited  was  acquired  by  Warpaint 
London PLC for consideration totalling £849,680.

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Allotted and issues

64,538,600 ordinary shares of 0.25 pence each

At the date of incorporation, 2 ordinary shares of £1 were issued.

On 11 November 2016, the Company issued a further 16,339,998 ordinary 
share of £1 each in exchange for 15,000,100 ordinary shares in Warpaint 
Cosmetics  Group  Limited  and  1,339,900  ordinary  shares  in  Treasured 
Scents (2014) Limited.

On  15  November  2016,  the  Company  re-designated  and  subdivided  the 
ordinary shares of £1 in issue into 16,340,000 A ordinary shares of £0.948 
each and 16,340,000 B ordinary shares of £0.052 each.

On  21  November  2016,  the  Company  undertook  a  capital  reduction 
pursuant  to  which  16,340,000  B  ordinary  shares  of  £0.052  each  held  by 
Sam  Bazini  and  Eoin  Macleod  were  cancelled  in  consideration  for  the 
transfer of the entire issued share capital of  Warpaint Cosmetics Limited 
to a company owned and controlled by Sam Bazini and Eoin Macleod and 
the allotment and issue by that company to Sam Bazini and Eoin Macleod 
16,340,000 B ordinary shares of £0.052.

On 24 November 2016, the Company consolidated each A ordinary share of 
£0.948 each into 1,000 A ordinary shares of £948 each and then subdivided 
each A ordinary share of £948 each into 3,792 A ordinary shares of £0.25 
each. Each A ordinary share of £0.25 each was then re-designated into an 
ordinary share of £0.25 each.

On 30 November 2016 in an initial public offering Warpaint London PLC 
issued 2,577,320 ordinary £0.25 shares at a price of £0.97, resulting in an 
increase in share capital of £644,330 and share premium of £1,855,670.

All ordinary shares carry equal rights.

 
Warpaint London PLC

Notes to the Company Financial Statements (continued)
for the year ended 31 December 2016

6. 

Share premium

Share premium

At 31 December 2016

£’000

1,806

The share premium reserve contains the premium arising on the issue 
of  equity  shares,  net  of  issue  expenses  incurred  by  the  company.  On 
30  November  2016  in  an  initial  public  offering  Warpaint  London  PLC 
issued  2,577,320  ordinary  £0.25  shares  at  a  price  of  £0.97,  resulting  in 
share premium of £1,855,670 and share issue costs of £50,000.

7. 

Related party transactions

The  Company  has  taken  advantage  of  the  disclosure  of  related  party 
transactions  with  wholly  owned  fellow  group  companies.  Related  party 
transactions  with  key  management  personnel  (including  Directors)  are 
shown in note 20 of the Consolidated Financial Statements.

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Appendix A
Treasured Scents (2014) Limited
Unaudited Income Statement for the year ended 31 December 2016

Revenue

Cost of sales

Gross profit

Administrative expenses

Profit from operations

Analysed as:

Profit from operations before exceptional items

Exceptional items

Finance income

Profit before tax

Tax expense

Total comprehensive profit/(loss) for the financial year

Annual Report 2016

Year ended 31 December

2016

£’000

5,676

(4,233)

1,443

(969)

474

477

(3)

–

474

(105)

369

2015

£’000

5,271

(4,601)

670

(722)

(52)

(52)

–

2

(50)

8

(42)

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56

3Officers and Professional Advisors

  Directors 

C Garston 
S Bazini   
E Macleod 
N Rodol   
K Sadler  
P Hagon  

Chairman
Joint Chief Executive Offi cer 
Joint Chief Executive Offi cer
Chief Financial Offi cer
Non-executive Director
Non-executive Director

  Company Secretary 

S Craig

   Registered  Offi ce 

 Units B&C 
Orbital Forty Six 
The Ridgeway Trading Estate
Iver
Buckinghamshire
SL0 9HW

  Company  Number 

10261717 

  Nominated Adviser & Broker 

  Auditors 

  Solicitors 

  Registrars 

  Financial PR 

Stockdale Securities Limited 
Beaufort House
15 St. Botolph Street
London
EC3A 7BB

BDO LLP
55 Baker Street
London 
W1U 7EU

DAC Beachcroft LLP
100 Fetter Lane
London
EC4A 1BN

Neville Registrars Limited 
Neville House 
18 Laurel Lane 
Halesowen 
West Midlands
B63 3DA

IFC Advisory Limited
73 Watling Street
London
EC4M 9BJ

 Perivan Financial Print  245182

57

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WARPAINT LONDON PLC
Units B&C 
Orbital Forty Six 
The Ridgeway Trading Estate
Iver
Buckinghamshire
SL0 9HW