Quarterlytics / Warpaint London PLC

Warpaint London PLC

w7l · LSE
Claim this profile
Ticker w7l
Exchange LSE
Sector
Industry
Employees 51-200
← All annual reports
FY2018 Annual Report · Warpaint London PLC
Sign in to download
Loading PDF…
Warpaint London P LC

Contents

Strategic Report 
03   Mission Statement  
04   Headline Results 
06   Chairman’s Statement  
08   Chief Executive’s Statement 
13   Financial Review 
18   Risk Management 

Governance 
21  Board of Directors 
23  Corporate Governance Report  
28  Audit Committee Report 
29  Remuneration Committee Report 
32  Directors’ Report  
34  Independent Auditor’s Report  

Financial Statements 
37   Consolidation Statement of Comprehensive Income  
38   Consolidated Statement of Financial Position  
40   Consolidated Statement of Changes in Equity  
41   Consolidated Statement of Cash Flows  
42   Notes to the Consolidated Financial Statements  
67   Company Statement of Financial Position  
68   Company Statement of Changes in Equity  
69   Notes to the Company Financial Statements  

 Other Information
71   Offi cers and Professional Advisers

2

Annual  Report 2018

S
S
t
t
r
r
a
a
t
t
e
e
g
g
i
i
c
c
R
R
e
e
p
p
o
o
r
r
t
t

Mission Statement

“Warpaint’s mission is to ensure that everybody 
should have access to an extensive range of high 
quality cosmetics at an affordable price.”

We strive to fulfil our mission by:
• Creating innovative, eye catching and desirable packaging
• Creating cosmetic products of high quality
• Always striving to improve and better our brand and product offers
• Being at the cutting edge of trend

Our Values
• We use the fi nest quality ingredients available
• We manufacture products that are safe and kind to the user
• We follow and adhere strictly to all relevant regulatory compliance in all territories where we sell our products

Our Ethics
• We do not test our products on animals regardless of the regulatory requirements we encounter
• We always seek the best value and quality from every constituent ingredient
• We endeavour to ensure that all our suppliers mirror our values and understand our principles

Our Ethos – Who will you be Today?
• To give customers the ability and the fl exibility to style themselves based on who they want to be
• To engage customers by interacting with them directly using a variety of media platforms
• To make our products easily available to our customers
• To empower our customers by seeking their feedback, interaction and views

3

 
 
Warpaint London P LC

Headline Results

Headline results for the year to 31 December 2018
Warpaint London plc (“Warpaint”, the “Company” or the “Group”) is made up of two divisions. 

The largest division sells own brand cosmetics under the lead brand names of W7 and Technic. 
W7 is sold in the UK primarily to discount retailers and internationally to local distributors 
or retail chains. The Technic brand is sold in the UK and the rest of Europe with a signifi cant 
focus on the gifting market, principally for high street retailers and supermarkets. In addition, 
this division supplies own brand white label cosmetics produced for several major high street 
retailers. The Group also sells cosmetics using the smaller own brand names of Man’stuff, 
Body Collection, Vintage, Outdoor Girl, Very Vegan, Chit Chat, Smooch, Copy Cat and Taxi.

The second division trades in close-out and excess stock of branded cosmetics and fragrances 
from around the world. 

On 2 August 2018, the Group acquired Marvin Leeds Marketing Services, Inc. (“LMS”) 
for a consideration of £1.6 million ($2.08 million). LMS sells the Group brands as well as 
close-out to their existing US customers. In the previous year on 30 November 2017, the 
Group acquired Retra Holdings Ltd (“Retra”) for £17.8 million. This annual report has been 
prepared in accordance with IFRS as adopted by the European Union, which requires use of 
acquisition method for business combinations. The reported fi gures for 2017 only included 
the results of Retra for one month post acquisition, therefore in order to aid shareholders’ 
understanding of the underlying performance of the business we have focused our comments 
on the consolidated statement of comprehensive income for the year ended 31 December 
2018 compared with the consolidated statement of comprehensive income for the year ended 
31 December 2017, with reference where appropriate to “like for like” numbers which include 
the Retra business for the whole of 2017. Like for like numbers have not been adjusted for 
the business of LMS in 2017. LMS was a customer of the Group prior to acquisition and 
distributed the W7 brand throughout the period 1 January 2017 to 1 August 2018. The business 
conducted by LMS prior to acquisition is already included in the consolidated statements of 
comprehensive income for the years ended 31 December 2017 and 31 December 2018.

Headline results, shown below, represent the performance comparisons between the 
consolidated statements of income for the years ended 31 December 2017 and 31 December 
2018. 

The statutory consolidated statement of comprehensive income for the years ended 
31 December 2017 and 31 December 2018, include the trade of the existing own brand and 
close-out businesses for the whole of each year, plus the trade of Retra from the acquisition 
date of 30 November 2017 only, and the trade of LMS from the date of its acquisition on 
2 August 2018 only. 

34

Annual  Report 2018

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

Statutory Results

Year ended  
31 Dec 2018 

Year ended 
31 Dec 2017 

Growth
 %

£48.5m 

£32.5m 

£4.9m 

10.1% 

£4.7m 

4.7p 

£6.9m 

21.5%

£6.9m 

8.3p 

£1.3m 

£2.0m 

49.2

-29.0

-31.9

-43.4

Adjusted Statutory Results

 31 Dec 2018  

Year ended 
31 Dec 2017 

Year ended 
%

Growth

£48.5m 

£32.5m 

£8.3m* 

£7.7m* 

17.1%* 

23.7%* 

£8.2m* 

£7.7m* 

9.1p* 

9.6p* 

£1.3m 

£2.0m 

49.2

7.8

6.5

-4.2

Revenue 

Profi t from operations 

Profi t from operations margin 

PBT 

EPS 

Net cash 

Revenue 

Adjusted profi t from operations 

Adjusted profi t from operations margin 

Adjusted PBT 

Adjusted EPS 

Net cash 

*  Adjusted for £0.16 million of LMS acquisition costs, plus £0.10 million of Retra acquisition costs, plus £0.08 million of Retra 

staff restructuring costs incurred in the year (2017: £0.4 million of Retra acquisition costs) and £2.3 million of amortisation of 
intangible assets (2017: 0.5 million) and £0.8 million of Retra impairment costs in the year (2017: Nil)

    Highlights
• Revenue increased by 49.2% to £48.5 million (2017: £32.5 million)
• Adjusted profi t from operations £8.3 million (2017: £7.7 million) 
• Adjusted earnings per share 9.1p (2017: 9.6p)
• Net cash at the year end of £1.3 million (31 December 2017: £2.0 million)
• Cash generated from operating activities £4.3 million (2017: 4.8 million)
• Final dividend for the year of 2.9p per share, total dividend for the year of 4.4p per share (2017: 4.0p per share)
• Strategic acquisition of US distributor LMS, for US$2.08 million (£1.6 million) on 2 August 2018
• International revenue increased by 59.2% to £25.1 million (2017: £15.8 million)
• UK revenue now 48% of total business (2017: 52%) as strategic emphasis on international expansion continues
• Close-out revenue increased by 34.3% to £7.6 million (2017: £5.7 million)

5

 
 
 
 
 
 
 
  
 
 
 
 
 
Warpaint London P LC

Chairman’s Statement

Clive Garston

2018 was a challenging year for 
the Company as it faced continuing 
uncertainty caused by the prospect of 
Brexit, a fl uctuating Sterling exchange rate 
and a severe decline in retail sales on the 
UK high street. 

During the year Retra was integrated 
into the enlarged Group and Marvin 
Leeds Marketing Services, Inc. (“LMS”), 
our US distributor was acquired. The 
acquisition of LMS will accelerate our 
growth into the largest colour cosmetics 
market in the world and provide the Group 
with dollar income. A new showroom was 
opened in Manhattan which is beginning 
to drive increased sales and US prospects 
are encouraging. US sales were up 108% 
compared to 2017. EU sales in 2018 were 
also ahead with Spain, in particular, 
trending up. 

At Retra we have concentrated on 
introducing all year round product, so that 
gifting is not so dominant for that business 
and we expect results for the fi rst half of 
2019 to refl ect this.

Results
Like for like numbers and adjusted 
numbers will be quoted where appropriate 
in this annual report in order to give 
shareholders clarity in understanding the 
results for the year. Like for like numbers 
include the trade of Retra for the whole of 
2017, as if it had been part of the Group 
for the whole of that year. Like for like 
numbers have not been adjusted for the 
business of LMS in 2017 as it was the 
exclusive distributor for our W7 brand 
into the US in that year and therefore 
the business conducted through LMS 
is already included in the consolidated 
statement of comprehensive income for the 

year ended 31 December 2017. Adjusted 
numbers exclude acquisition costs, staff 
restructuring costs, amortisation in relation 
to acquisitions and impairment costs.

Adjusted profi t before tax was 
£8.2 million (2017 £7.7 million) on revenue 
of £48.5 million (2017 £32.5 million) with 
basic earnings per share of 4.7p (2017 
8.3p) and adjusted earnings per share of 
9.1p (2017 9.6p). Net cash at 31 December 
2018 was £1.3 million (31 December 2017 
£2.0 million after having paid in the year 
£1.6 million for LMS, emphasising the 
Group’s strong cash generation. Sales 
margin reduced in 2018 and our priorities 
are to return to previous margins and 
increase earnings. The main reason for 
the reduced margin was the increased 
proportion of Group sales attributed to 
the close-out division. Sales from the 
close-out division are at a lower margin 
historically than of our own brands.

The UK is Warpaint’s largest market and 
accounted for 48% of Group sales in 2018.  
Sales in the closeout division were 34% 
ahead of 2017, and Group sales outside of 
the UK were ahead of 2017 by 8% on a like 
for like basis.

Dividend
In accordance with the Group’s 
progressive dividend policy, the board is 
pleased to recommend a fi nal dividend 
of 2.9p per share (2017 2.6p) which, if 
approved by shareholders at the AGM, will 
be paid on the 1 July 2019 to shareholders 
on the register at 14 June 2019. The shares 
will go ex-dividend on the 13 June 2019.

Board and People
I would like to thank my fellow board 
members and all the Group’s employees 
for their dedication and commitment 
throughout the year. Notwithstanding the 
challenges in 2018, Warpaint remains 
a progressive, energetic and dynamic 
company and this is driven by the 
commitment of its employees.

Sally Craig joined the board as General 
Counsel & Company Secretary on 
17 September 2018. Sally has been 
Warpaint’s Company Secretary since 
February 2017. She is a solicitor, has 
previously practised as a corporate lawyer 
and has many years’ experience providing 
company secretarial services to public 
and private companies in the UK. This 
appointment provides additional skills 
and experience to the board.

Nowhere is the culture of Warpaint 
demonstrated more than by the dedication 
and ambition of the executive directors and 
senior management. They are determined 
to drive Warpaint forward. The non-
executive directors, Keith Sadler and Paul 
Hagon make a very meaningful contribution 
to the board and I regard it as a privilege 
and pleasure to work alongside them all.

As outlined in my statement last year a 
LTIP has been introduced to incentivise 
senior employees.

Annual General Meeting
The annual general meeting will be held 
on 21 May 2019 at 11am at the offi ces of 
DAC Beachcroft LLP, 25 Walbrook, London 
EC4N 8AF. I look forward to meeting all 
shareholders who are able to attend.

36

 
 
Annual  Report 2018

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

The Group has a sound fi nancial footing 
with a strategy for growth across all 
our markets. The board is cautiously 
optimistic for the 2019 fi nancial outturn, 
with growth in sales and EBITDA 
anticipated.

Clive Garston
Chairman
10 April 2019

Outlook 
Despite the challenges of 2018 I believe 
the Company is well placed for the future.  
Whilst trading conditions remain diffi cult 
in the UK, we have had a promising start 
to the current fi nancial year.  We continue 
to grow internationally and expect our 
sales outside the UK to be an ever greater 
proportion of Group sales going forward.  
In particular, I am encouraged by the sales 
of the Retra brands, which are growing 
strongly compared to 2018 and, our 
growth in the US. As with all International 
businesses results for 2019 may be 
impacted by prevailing exchange rates.

7

 
Warpaint London P LC

Joint Chief Executive s’ Statement 

Sam Bazini

Eoin Macleod

2018 was a challenging year for 
Warpaint nevertheless, at the same 
time the business has shown resilience 
and adapted to the changing market 
conditions, managing to increase 
international sales by 8% on a like for like 
basis.

Our strategy of producing a wide range 
of high quality cosmetics at an affordable 
price has remained our key focus and we 
are very pleased with the reaction that our 
expanding product range received during 
the year. 

With the acquisition of Retra in November 
2017 now fully integrated into the Group, 
sales of own brand colour cosmetics 
accounted for 79% of revenue (2017: 
82% on a like for like basis), the small 
drop in overall percentage is because of 
the increase in close-out opportunities 
bought and sold in 2018. The own brand 
cosmetics business remains the primary 
strategic focus of the Group. 

The Group’s lead brand remains W7 with 
sales in 2018 being 48% of total revenue 
(2017: 51% on a like for like basis).  In the 
UK, revenue of W7 was down 24% due to 
the tough trading conditions in the high 
street as footfall continues to decline 
and certain retailers struggle to survive 
in their present form. We believe the 
consumer is behaving (possibly because 
of Brexit fatigue) as if the UK economy is 
in recession, despite real wage growth and 
high employment levels. This is affecting 
spending patterns, shopping behaviour 
and consumer attitude. In our opinion the 
UK high street was also impacted in 2018 
by the cold winter with snow in February 
and the record hot summer. We have 
implemented a strategy in the UK which 
we believe will increase sales of the W7 
brand in the medium term. Whilst the UK 

was challenging, the W7 brand continued 
to grow in Europe up 15% and the US up 
67%, in the Rest of the World if we adjust 
for the timing of a large order to Australia 
in December 2017, sales were fl at year on 
year.  

The Retra business has a large proportion 
of gifting within its sales mix, in 2018 
this was 53% of Retra sales (2017: 54%). 
UK high street conditions meant that some 
retailers reduced forecasts and orders for 
Christmas gifting and as a consequence 
sales were down in the year at £9.4 million, 
compared to £10.1 million in 2017. We have 
taken steps to improve the sales of the 
all year round cosmetics sold under the 
Retra brands, and have already seen an 
improvement in the start of 2019.

The close-out division represented 16% 
of the overall revenue of the Group (2017: 
11% on a like for like basis). Whilst not a 
core focus for the Group, this side of the 
business provides a signifi cant source 
of intelligence in the colour cosmetics 
market and access to new market trends. 
Although close-out is less signifi cant for 
the Group’s strategy, it has had a very 
good year with sales ahead of 2017 by 34% 
to £7.6 million. There are more close-out 
opportunities available due to the current 
retail climate in the UK and from contacts 
acquired in the US after purchasing LMS.

We announced, on 23 April 2018, that 
Warpaint had been awarded the Queen’s 
Award for Enterprise – International Trade. 
This is a very prestigious award of which 
we are very proud and is testament to 
the efforts we have made in recent years 
on international expansion. We intend 
to continue to drive export sales to new 
and existing markets and develop our 
increased portfolio of brands.

We continue to use manufacturing 
partners in China and Europe for our own 
brand business giving us the fl exibility 
to choose those manufacturers we feel 
produce the best product for the best 
price, and meet our legal and ethical 
compliance requirements. Helping in 
this process is the Hong Kong based 
subsidiary sourcing offi ce (acquired as 
part of the Retra transaction) and its 
locally based China subsidiary (Jinhua 
Badgequo Cosmetics Trading Company 
Ltd) with local employees able to explore 
new factories and oversee quality control 
and ethical sourcing from new factories. 
The China company has started to conduct 
sales locally in China and Hong Kong with 
sales for the year of £0.3 million (2017: 
£0.2 million).

The W7 brand is supported by an informed 
customer base, driven by the success of 
beauty blogs, celebrity endorsement and 
social media. We have applied the same 
approach during the year to the Retra 
brands with Technic and Man’stuff now 
having their own bespoke e-commerce 
sites. A similar marketing strategy has 
been deployed for our US e-commerce 
site launched during 2018, with sales 
made in local currency and with local 
fulfi lment in place.

Acquisition of Marvin Leeds Marketing 
Services, Inc. (“LMS”)

On 2 August 2018 the Group acquired 
its US distributor, LMS, for US$2.08 
million in cash (£1.6 million). Prior to 
the date of acquisition two thirds of 
LMS revenue was from distributing 
W7 products, the remainder being the 
sale of other branded cosmetics through 
its close-out activities. LMS sells W7 
to retail groups in the US and Canada 
including TJ Maxx and Winners, and has 
recently opened new accounts for the 

38

Annual  Report 2018

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

W7 brand with Century 21, Forever 21 and 
Macys Backstage. The US is the largest 
colour cosmetics market in the world 
and developing sales into the region is 
a strategic goal for the growth of our 
brands. We have relocated the sales offi ce 
of LMS to the heart of Manhattan, New 
York, with a showroom displaying all the 
Group brands and situated in a building 
where other health and beauty businesses 
are located. This will be more convenient 
for buyers and should help increase sales. 
We have made an encouraging start in 
the fi rst quarter of 2019 with sales year 
on year made by LMS up 36% and, in 
particular for the W7 brand, up 38%.

Strategy 

In early 2018 the board adopted a three 
year strategic plan for the business, which 
is measured, monitored and reviewed 
regularly. The plan is designed to drive 
shareholder value and has defi ned 
targets for sales, EBITDA, earnings per 
share, cash and share price. Recently 
the strategic plan has been amended by 
the board and includes six revised key 
strategic priorities. Understanding and 
following the six key strategic priorities 
will help deliver the expected growth in the 
business: 

1. Continue to develop and build our brands

We continue to build our major brands, 
by utilising brand ambassadors, bloggers 
and vloggers to engage with our target 
audience. Much of this is done through 
social media campaigns to educate and 
interact with our loyal brand users. 

Other brands will continue to be used 
for customer bespoke orders and we 
are actively seeking sales partnerships 
with high street retailers. The bestselling 
lines in each range and brand have 
been identifi ed to be launched in trial 
programmes in new retail outlets with the 

goal of delivering increased presence in 
the high street and grow market share.

2.  Provide New Product Development (“NPD”) 
that meets consumers changing needs and 
tastes

A key focus of the business and NPD 
team is to supply our customers with 
a wide range of affordable, high quality 
cosmetics. The NPD team is made 
aware of our required margin and 
minimum sales revenue per item before 
development begins, but affordability and 
quality remain important drivers in the 
development process.

While most of our brand ranges include 
core colour cosmetic items, we add on 
trend items and colourways developed 
by our growing NPD team, especially 
in our all year round ranges of our lead 
brands, W7 and Technic. This on trend and 
quick to market model is something our 
customers demand and expect from us.

Our Body Collection brand is being 
developed further to cater for the growing 
mature female cosmetics market, the 
Man’stuff brand allows us the opportunity 
to develop a growing male grooming 
market and our Very Vegan range 
continues to grow as a vegan lifestyle or 
product choice becomes more prevalent.

With our lead brands we are exploring 
opportunities into new sales channels 
and product categories e.g. tattoos, body 
scented sprays, and health and beauty 
accessories.

3. Grow Market Share in the UK

Following the Retra acquisition, we have 
started developing the combined customer 
base of the enlarged business to sell all 
brands to all customers in the UK and 
overseas. Over 75% of the UK market 
remains unexploited by us, in particular 
pharmacy chains and several high street 

multiples and grocers. Expanding the UK 
customer base is a focus of management 
and plans are in place to gain market 
share.

4. Grow Market Share in the US and China

The US strategic goal is underway with 
the acquisition of LMS; this locally 
based resource together with the US 
e-commerce site will enable a more rapid 
expansion in the US. A more detailed sales 
and marketing plan for growth in the US 
is currently in development, including the 
use of a locally based digital PR agency.

In China, we are conducting business 
locally through our China subsidiary 
company. Sales are made to our exclusive 
distributor after individual products 
are registered with the authorities in 
China.  The distributor is overseeing local 
promotional and social media based 
marketing campaigns. We participate in 
and contribute to marketing activity and 
provide online content to support our 
brands through the distributor. We are 
continuing to register products for sale in 
China in order to grow our total offering 
and increase sales.

5.  Develop an online / e-commerce strategy 
for online brand development and sales

Of W7’s target customers, 45% are buying 
colour cosmetics online. We are currently 
considering a differentiated own brand 
offering which will be available exclusively 
online. 

6.  Develop the appropriate Organisational 

Structure and People Plan

Our roles have been further defi ned to 
avoid overlap of time and effort as the 
business continues to grow. 

We continue to review the structures, 
resources and capabilities in the business 
with the objective of delivering the three 
year strategic plan, and communicate the 
plan throughout the Group to key staff.

9

 
Warpaint London P LC

Joint Chief Executive s’ Statement (continued) 

Brands
During 2018 Warpaint continued to focus on the development of 
its own brands. 

Our Very Vegan range launched in 2017 has continued to sell well 
with revenue of £0.5 million in 2018 (2017: £0.3million).  For 2018, 
this range included 22 Stock Keeping Units (“SKUs”) and for 
2019 we are adding 8 SKUs as we continue to build the range and 
provide greater variety for the consumer. We are also updating 
and modernising the packaging to be more eco-friendly. 

Outdoor Girl now has 22 SKUs in its range and there are 50 new 
SKUs planned for 2019 of which 35 are an assortment of nail 
varnish colours, plus further eye and lip products. Sales of 
Outdoor Girl were £0.2 million in the year (2017: £0.2 million). We 
believe there is an opportunity in the value sector in the US for a 
larger range of Outdoor Girl given that the pricing at retail is less 
than the lead brand W7.

The W7 range has now grown to 1115 live SKUs (2017: 762). The 
increase is partly from additional new ranges i.e. face masks, and 
from providing existing product as carded single item SKUs (ideal 
for selling through certain grocery and multiple retailers).

Products
W7’s largest selling product categories are eye products, face 
makeup and lip products, which together represented 80% of the 
W7 brand revenue in 2018. For the Retra portfolio of brands the 
largest selling product categories are gift sets, face makeup and 
eye products which together represented 76% of Retra business  
sales in 2018.

The 12 months to 31 December 2018 product sales split for Group 
own brands is shown below: 

2018 Group Own Brand Sales by Product

Make Up Brushes
3%

Eye Products 
31%

Accessories
& Sets
4%

Others
4% Man'stuff
4%

Nail Products
5%

Lip Products
7%

Gifting 
20%

Warpaint also own the brands Smooch, Copy Cat and Taxi which 
are used occasionally for bespoke one off orders.

Face Make Up 
22%

The total SKU count for all the Retra brands (Technic, Body 
Collection, Man’stuff, Vintage and Chit Chat) was 762 live SKUs 
(2017: 672). Retra has a wide gifting range and this is redeveloped 
and redesigned each year. There were 151 SKUs in the gifting 
range for 2018.

Group own brand sales

W7 brand

Technic brand

Other own brands

2018

59%

27%

14%

100%

2017
(like for like)

61%

26%

13%

100%

Customers & Geographies
In 2018 our top ten customers represented 49% of revenues (2017: 
55%). Group sales are now made in 67 countries (2017: 62 countries).

US
We have continued to see growth in the US through our now 
acquired distributor LMS. Group sales for all our brands and 
close-out sold into the US were up in the year, increasing 102% 
compared to 2017 (in local currency the increase was 99%, the 
difference being due to exchange rates). Sales of W7 into the US 
were up 67% in the year compared to 2017. Current customers 
include Century 21, Forever 21, Macys Backstage and TJ Maxx. 

Europe
Group sales in Europe increased by 111% compared to 2017. On 
a like for like basis including sales made by Retra for the whole 
of 2017 sales increased in Europe by 10%. This increase was 
predominantly for our lead brand W7 which was 15% up in the 
year, with signifi cant growth in Spain and Scandinavia.

310

Annual  Report 2018

Rest of the World
Sales in our Rest of the World region for the Group are down by 41% in the year compared to 2017. This was due to the timing of a 
large order supplied to our Australian distributor for W7 late in 2017, if we adjust for this order sales were fl at year on year across the 
Group. We expect sales to the Rest of the World region to improve in 2019. 

UK 
Trading conditions in the UK remain challenging because of the UK high street slow down and ongoing Brexit anxiety. Group sales in 
the UK were down by 13% in the year on a like for like basis compared to 2017. The W7 brand was down in the UK by 24%, and Retra 
brands collectively were down 9% in the UK on a like for like basis.

Key

Country’s where Group own brands are sold

Country’s where Group own brands are not yet sold

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

11

 
Warpaint London P LC

Joint Chief Executive s’ Statement (continued) 

The 12 months to 31 December 2018 and 31 December 2017 regional sales split for Group total sales is shown below:

Group Sales by Region 2018

Group Sales by Region 2017

RoW/AUS/NZ
6%

USA
11%

EU
35%

UK
48%

RoW/AUS/NZ
16%

USA
8%

EU
24%

UK
52%

Summary
We are extremely grateful to our employees for their continued loyalty, commitment and hard work during 2018, a year that has 
seen yet another big change for Warpaint following the acquisition of Retra at the end of 2017, and as we welcomed the LMS team 
into our enlarged Group. 

Sam Bazini & Eoin Macleod
Joint Chief Executive Offi cers
10 April 2019

312312

Annual  Report 2018

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

Financial Review

Neil Rodol

Our KPIs of revenue and adjusted profi t before tax improved in the year by 49% and 7% 
respectively (on a like for like basis including the Retra business for the whole of 2017 revenue 
fell 3%). We remain focused on margin, being net debt free, generating cash and delivering a 
progressive dividend policy.

In order to aid shareholders’ understanding of the underlying performance of the business we 
have focused our comments on the consolidated statement of comprehensive income for the 
year ended 31 December 2018 compared with the consolidated statement of comprehensive 
income for the year ended 31 December 2017, with reference where appropriate to “like for 
like” numbers which include the Retra business for the whole of 2017. Like for like numbers 
include the trade of Retra for the whole of 2017 as if it had been part of the Group for the whole 
of that year. Like for like numbers have not been adjusted for the business of LMS in 2017. LMS 
was a customer of the Group prior to acquisition and distributed the W7 brand throughout the 
period 1 January 2017 to 1 August 2018. The business conducted by LMS prior to acquisition is 
already included in the consolidated statements of comprehensive income for the years ended 
31 December 2017 and 31 December 2018.

Headline results, shown below, represent the performance comparisons between 
the consolidated statements of income for the years ended 31 December 2017 and 
31 December 2018. 

KPIs

2014

2015

2016

2017

2018

Revenue (£m)
2018: £48.5 million + 49%

Adjusted profi t before tax* (£m)
2018: £8.2 million +7%

17.0

22.3

27.0

32.5

48.5

2014

2015

2016

2017

2018

4.1

5.4

0

10

20

30

40

50

60

0

2

4

6

6.8

7.7

8.2

8

10

*Adjusted for £0.16 million of LMS acquisition costs, 
plus £0.10 million of Retra acquisition costs, plus £0.08 
million of Retra staff restructuring costs incurred in 
the year (2017: £0.4 million of Retra acquisition costs) 
and £2.3 million of amortisation of intangible assets 
(2017: 0.5 million) and £0.8 million of Retra impairment 
costs in the year (2017: Nil) 

13
13

 
Warpaint London P LC

Financial Review (continued)

Acquisitions
On 2 August 2018, the Group acquired 
its US distributor LMS. In the year to 
31 December 2017 LMS had revenue 
of US$5.9 million and profi t before 
tax (adjusted for non-recurring costs 
after completion of the acquisition) of 
approximately US$0.4 million. Net Assets, 
adjusted for a capital reorganisation 
on completion of the acquisition, as at 
31 December 2017, were US$1.1 million. 
The fi nal consideration paid in cash was 
$2.08 million (£1.6 million) after applying 
a net assets adjustment to the purchase 
price. The fi nal net assets position 
acquired was $0.6 million. The US is the 
largest colour cosmetics market in the 
world and developing sales into the region 
with the help of LMS is a strategic goal for 
the growth of the business. (see note 8). 

Revenue
Group revenue for the year grew by 49.2% 
from £32.5 million in 2017 to £48.5 million 
in 2018. Like for like revenue fell by 3.2% 
from £50.1 million in 2017 to £48.5 million 
in 2018. Like for like revenue for 2017 
includes £17.6 million from the Retra 
business being the sales made from 
1 January 2017 to 30 November 2017, 
prior to its acquisition.

Internationally, like for like revenue 
grew 8.0% from £23.2 million in 2017, to 
£25.1 million in 2018. Our international 
growth strategy remains on track and 
in 2018 we received the Queen’s Award 
for Enterprise – International Trade as 
testament to this. 

Strategy for growth includes continuing 
to develop and build our brands, provide 
new product development that meets 
consumers changing needs and tastes, 
to grow market share in the UK, US and 

China, develop an online strategy for 
brand development and sales and, to 
put in place appropriate organisational 
structure and people in the business. 
A detailed commentary on our sales 
growth strategy and trading performance 
is included in the CEO’s report.

The sales of W7 branded product fell 
by 9.3% from £25.5 million in 2017 to 
£23.2 million in 2018. The decline in 
sales was partly due to the UK where the 
market remains challenging, but also 
the timing of a large order for Australia 
received at the back end of 2017 which 
was not repeated in 2018. However, in 
the US and Europe there were signifi cant 
increases for the W7 brand, with sales 
ahead by 66.5% and 14.8% respectively. 

The own brands acquired with Retra 
in November 2017 contributed sales of 
£14.9 million in the year, this was down 
3.5% on a like for like basis on 2017. 
Retra in particular, because of their high 
proportion of Christmas gifting, suffered 
from reduced uptake against original 
forecasts and orders from some UK high 
street retailers, with sales in the UK down 
8.7% on a like for like basis. The white 
label business of Retra was also down in 
the year 19.9% to £2.7 million on a like 
for like basis. The white label business is 
traditionally cost competitive and Retra 
choose which projects to embark on based 
on commercial viability, in particular 
margin. In 2018 it was decided not to tender 
for certain projects when the margin went 
below the minimum requirement. Retra 
business to Europe is the only other region 
of signifi cant sales and this was down 
12.9% on a like for like basis and most of 
this decline was from the lower white label 
business.   

The issue in the UK high street is 
demonstrated when we look at Christmas 
gifting across the Group which is signifi cant 
and mostly delivered to UK customers. 
Sales for Christmas gifting in the year were 
£11.0 million compared to £12.8 million in 
2017 on a like for like basis. At the half year, 
we reported a growing order book totalling 
£8.2 million, compared to £7.2 million at 
30 June 2017 on a like for like basis. The 
expected uplift, experienced in prior years 
from UK customers on the initial half year 
order book, did not materialise. 

The close-out business revenue grew 
by 34.3% from £5.7 million in 2017 to 
£7.6 million in 2018. 

Product Gross Margin
Gross margin for the Group decreased 
by 3.3% from 38.8% to 35.5%. The main 
reason for the reduced margin was our 
margin mix across the Group. Sales 
from the close-out division are at a lower 
margin historically than our own brands, 
and close-out sales at a lower margin 
were a greater proportion of total sales 
than we expected for the year. In addition, 
the lower margin sales from Retra brands 
in particular gifting were not included 
in 2017 until the date of acquisition on 
the 30 November 2017. Sales at LMS 
since acquisition were also below the 
W7 margin as this business changed from 
being a distributor on commission only 
basis. 

We are not experiencing cost pressure 
on our manufactured pricing and making 
good use of our Hong Kong buying offi ce 
to ensure this continues. Currency 
pressure due to Brexit is mitigated with 
a discount mechanism linked to the 
US dollar exchange rate from our key 
supplier in China, by moving production 

314

Annual  Report 2018

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

to new factories of equal quality to retain 
or improve margin, and from US dollar 
revenue which continues to provide a 
natural hedge. We remain focused on 
improving gross margin in both our own 
brand and close-out businesses and now 
in the enlarged Group including Retra 
and LMS.

W7 margin excluding sales made by 
LMS after acquisition was down 0.9% to 
39.6% for the year, this was the effect of 
currency translations in the year with the 
gain on currency shown in overheads. 

The Retra margin for the year decreased 
0.6% on a like for like basis to 34.7%. 
Currency, whilst a concern for Retra, 
is built into the costing margin at the 
start of the year when selling in advance 
to customers especially for the gift 
offering, with any dollar or euro exposure 
covered at the time of receiving orders. 
The reason for the fall in margin is the 
adoption of the Group stock ageing policy 
in the year, which addressed some small 
value older stock SKUs that needed 
selling off or providing against in the year 
and sales commissions payable for the 
fi rst time from using the integrated sales 
network of the Group.   

Gross margin for LMS was low at 3.2% 
on sales of £2.4 million. Up to the date 
of acquisition this business earned 
commission on W7 sales, and Warpaint 
would sell stock to its US distributor at 
full margin, effectively the price charged 
to the customers in the US. Since the 
acquisition, commission is not charged 
back to Warpaint, so the majority of 
sales made by LMS of its stock holding 
on hand at the date of acquisition were 
sold through at little to no margin. As 
the initial stock holding is sold through, 
margin will recover to similar levels to 

the rest of the Group and we have seen 
this happen as 2019 starts.

Close-out margin improved 4.3% to 
35.4% for the year, much of this gain was 
from buying several large parcels in the 
year where the opportunity, margin and 
capital commitment were attractive.    

Operating Expenses
Total operating expenses before 
exceptional items, amortisation and 
impairment costs, depreciation, foreign 
exchange movements and share based 
payments increased by £4.0 million to 
£8.6 million in the year. This increase 
was from the addition of Retra operating 
expenses for the full year (£3.8 million) 
and for the fi rst time LMS, from the date 
of acquisition (£0.2 million). 

The most signifi cant costs in the Group 
are wages and salaries of £5.0 million, 
rent and rates of £1.1 million and PR and 
marketing for our brands of £0.6 million. 
In 2017 on a like for like basis these 
costs were, £4.8 million, £1.0 million and 
£0.7 million respectively. The increase in 
wages is infl ationary plus the cost of auto 
enrolment across the Group, the increase 
in rent and rates is in our Retra business 
which leased an extra warehouse facility 
rather than using third party logistics to 
fulfi l orders, and the decrease in PR and 
marketing is a function of not having a 
long term brand ambassador on contract 
for the W7 brand and instead using ad 
hoc PR activity across a broader range of 
celebrity infl uencers.     

Warpaint remains a business with most 
operating expenses relatively fi xed and 
evenly spread across the whole year. 
We continue to monitor and examine 
signifi cant costs to ensure they are 
controlled and strive to reduce them. 

In addition, the increased scale of the 
business has given the Group increased 
buying power.

Profit Before Tax and Exceptional Items
Group profi t before tax was £4.7 million 
compared to £6.9 million in 2017, a 
fall of 32%. Adding back amortisation 
of intangibles, impairment charges, 
depreciation charges, exceptional 
items and fi nance costs would adjust 
profi t before tax to £8.8 million in 2018, 
compared to £7.9 million for 2017 on 
the same basis, an increase of 11%. 
The increase in profi t before tax for 2018 
is due to the profi ts included for the full 
year for the fi rst time from the Retra 
business.

Exceptional Items
Exceptional costs in 2018 included 
£0.16 million of acquisition costs as they 
were one off legal and professional fees 
incurred in acquiring LMS on 2 August 
2018, plus £0.10 million of professional 
fees relating to the acquisition of 
Retra in 2017, plus £0.08 million of 
staff restructuring costs at Retra 
(2017: £0.40 million of acquisition costs 
as they were legal and professional fees 
and commissions incurred in acquiring 
Retra on 30 November 2017. Total 
acquisition costs were £1.2 million of 
which £0.8 million related to the issue of 
new shares to fund the purchase of Retra 
and these were charged against the 
share premium account).

Tax
The tax rate for the Group for 2018 was 
24.5% compared to the UK corporation 
tax standard rate of 19.0% for the year. 
Some of the costs of the acquisition of 
Retra and LMS have been disallowed for 
tax purposes, as have the impairment 
charge for Retra this year which has 

15

 
Warpaint London P LC

Financial Review (continued)

increased the effective tax rate. Since 
the acquisition of LMS, the Group is 
exposed to tax in the US at an effective 
rate of approximately 25% and in other 
jurisdictions the Group operates cost 
centres, but these are not materially 
exposed to changes in tax rates. We 
would expect the tax rate on adjusted 
profi ts to be approximately 19% in 
2019 and falling in line with the UK 
Government measures to reduce 
corporation tax to 17% by 2020. 

Earnings Per Share
The statutory basic earnings per share 
was 4.66p in 2018, a decrease of 44.1% 
on the 8.34p achieved in 2017.

Adjusted earnings per share before 
exceptional items, amortisation costs and 
impairment charges was 9.1p in 2018, 
a decrease of 5.2% on the 9.6p achieved 
in 2017.

Dividends
The board is recommending a fi nal 
dividend for 2018 of 2.9 pence per share, 
making a total dividend of 4.4 pence per 
share of which 1.5 pence per share was 
paid on 16 November 2018 (2017: Total 
dividend of 4.0 pence per share, of which 
the interim dividend was 1.4 pence 
per share and the fi nal dividend was 
2.6 pence per share). The dividend for 
the year is covered 2.1 times by adjusted 
earnings per share.

Long Term Incentive Plan (“LTIP”) & 
EMI Share Options
On 24 September 2018, the Company 
announced the implementation of a new 
LTIP with initial grants to six senior team 
members including Sam Bazini and 
Eoin Macleod, the Joint Chief Executive 
Offi cers, and Neil Rodol, the Chief 
Financial Offi cer. The LTIP has been 
established to incentivise management to 
increase shareholder value over the long 
term. Share options were granted with 
an exercise price of 254.5p, equal to the 
closing mid-market value immediately 
prior to the date of grant, and subject to 
the achievement of demanding Earnings 
Per Share and Total Shareholder Return 
performance conditions measured over a 
period of up to 5 years. The entire award 
represents 5.0% of the current issued 
share capital of the Company. 

On 29 June 2017 EMI share options were 
granted over 277,788 ordinary shares 
of 25p each in the Company under 
the Warpaint London PLC Enterprise 
Management Incentive Scheme. The 
options provide the right to acquire 
277,788 ordinary shares at an exercise 
price of 237.5p per ordinary share. 

The LTIP and EMI share options had no 
dilutive impact on earnings per share in 
the period. The share-based payment 
charge of the LTIP and EMI share 
options for the year was £0.12 million 
(2017: £0.05 million) and has been taken 
to the share option reserve. (see Note 21).

Cash Flow and Cash Position
Net cash fl ow generated from 
operating activities was £4.3 million 
(2017: £4.8 million), after payment of 
the £0.3 million (2017: £0.4 million) 
exceptional items previously referred 
to. The Group’s cash balance increased 
by £0.6 million to £4.0 million in 2018 
(2017: £3.4 million). The cash generated 
was principally used to make dividend 
payments in the year, and to pay from 
cash the consideration for the acquisition 
of LMS.

Capital expenditure requirements of the 
Group remain modest and we expect it to 
continue to be so. In 2018 £0.39 million 
(2017: £0.56 million) was spent on display 
stands for use in store by customers, on 
refurbishment works necessary as a one 
off cost in the new leased warehouse 
for Retra and general fi xtures and plant 
upgrades. 

Balance Sheet
Management are continually monitoring 
trade receivables and stock levels to avoid 
working capital lock up as the business 
continues to grow.

Trade receivables are monitored by 
management to ensure collection is 
made to terms, to reduce the risk of 
bad debt and to control debtor days. 
At the year end trade receivables were 
£11.1 million (2017: £12.1 million), 
the decrease on 2017 is mainly due 
to the timing at the back end of 2017 
of a large order for one customer in 
Australia that has not repeated at 
the same time in 2018. In 2018 there 
was a bad and doubtful debt credit of 

316

Annual  Report 2018

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

Foreign Exchange
The Group imports the majority of its 
fi nished goods from China paid for in US 
dollars, which this year weakened on 
average against Sterling by 4% compared 
to 2017 ($1.341 v $1.289). Although 
Sterling has recovered a little in 2018 this 
is the second year following the Brexit 
referendum of a strong dollar. The Group 
has a natural hedge from sales to the US 
which are entirely in US dollars, in 2018 
these sales were higher at $6.3 million 
(2017: $3.2 million). Together with the 
discount mechanism from our main 
supplier in China, sourcing product from 
new factories where it makes commercial 
sense to do so and by buying dollars 
when rates are favourable, we have been 
able to mitigate the effect of the strong 
US dollar against Sterling.

Neil Rodol
Chief Financial Offi cer
10 April 2019

£0.008 million because of the collection 
of debts previously provided for in 2017 
(2017: £0.052 million). The provision 
at the year end for bad and doubtful 
debts carried forward is £0.11 million, 
1.0% of gross trade receivables (2017: 
£0.17 million, 1.4%).

Stock was higher at the year end at 
£15.5 million (2017: £11.6 million), this 
increase was due to the increase in 
range offering across the Group and the 
acquisition of LMS who hold stock of our 
brands locally in the US. The provision 
for old and slow stock was £0.11 million, 
0.7% at the year end (2017: £0.11 
million, 1.0%). The reduction in provision 
percentage refl ects the close attention 
of management in dealing with slower 
stock items as they occur and on stock 
purchase order levels that are reasoned. 
Whilst provisioning for older and slow 
stock is prudent, the reality is that any 
such items are generally sold through 
our close-out division without a loss to 
the business.  

On acquiring Retra in 2017 the Group 
took on their debt of £8.7 million being 
£7.6 million of invoice and trade fi nance 
facilities, term loans of £0.3 million 
and HP contracts of £0.8 million. At 
31 December 2017, after repaying some 
of these amounts through cash fl ow, 
£1.4 million of debt remained outstanding 
of which £1.1 million related to term 
loans and HP contracts. In 2018 a further 
£0.3 million of the term loans and 
HP contracts has been repaid leaving 
£0.8 million outstanding at the year end. 
The remaining loans and HP contracts 

are being repaid to terms in order to 
avoid unnecessary early settlement 
charges. At the year end £1.9 million of 
invoice fi nance remained outstanding and 
was repaid in full February 2019.

Working capital increased by £3.6 million 
in the year (2017: £11.3 million) with the 
main components an increase in stock 
of £3.8 million, a decrease in trade and 
other receivables of £0.9 million, and 
an increase in cash at the year end of 
£0.7 million.

Free cash fl ow remained strong at 
£3.9 million (2017: £4.2 million).    

The Group’s balance sheet remains in 
a very healthy position being net debt 
free. Net assets totaled £41.0 million 
at 31 December 2018, an increase of 
£0.6 million from 2017. The impairment 
charge of £0.8 million on the Retra 
acquisition for the year has impacted 
retained profi ts leaving a smaller 
than expected surplus after payment 
of dividends, it is expected that the 
impairment is a one off charge and 
that the balance sheet will continue to 
grow from retained profi ts ongoing. The 
majority of the balance sheet is made up 
of liquid assets of stock, trade receivables 
and cash. Included in the balance 
sheet is £7.1 million of goodwill (2017: 
£7.5 million) and £9.5 million of intangible 
fi xed assets (2017: £10.7 million) arising 
from acquisition accounting. 

17

 
Warpaint London P LC

Risk Management

Warpaint London is exposed to a 
variety of risks that can have fi nancial, 
operational and regulatory impacts on 
our business performance. The board 
recognises that creating shareholder 
returns is the reward for taking and 
accepting risk. The effective management 
of risk is therefore critical to supporting 
the delivery of the Group’s strategic 
objectives. 

The ingredients in each product are 
compliant with and meet the relevant 
standards required by the markets to 
which the products will be sold into. 
There is however always the risk that 
an end user could have an allergic or 
other reaction to an individual product 
leading to the possibility of compensation 
claims and potentially damaging the good 
reputation of the Group’s brands.

Currency/Foreign Exchange
Due to the Group’s goods being 
manufactured overseas and its extensive 
export business, it both generates 
revenues and incurs manufacturing 
costs in foreign currencies. As a result, 
the Group is exposed to the risk that 
adverse exchange rate movements 
cause the value (relative to its reporting 
currency) of its revenues to decrease, or 
costs to increase, resulting in reduced 
profi tability.

Reliance on Key Suppliers
In 2018 one key supplier from China 
was responsible for approximately 24% 
(2017: 44%) of the Group’s own brand 
ranges of colour cosmetics. If there were 
some catastrophic event that reduced or 
stopped the supply from this key supplier 
then the Directors are able to place 
orders with other existing suppliers. 
However, this would take several months 
to implement and such an event would 
therefore have a material adverse effect 
on the Group’s fi nancial position, results 
of operations and future prospects.

Product Liability
All products are manufactured in 
facilities approved by relevant authorities. 

The Directors have every colour cosmetic 
item independently checked by a 
qualifi ed chemist for compliance with 
EU legislation and maintain adequate 
product and public liability insurance so 
as to ensure that any claims have little 
impact on the Group’s profi tability.

Significant Customers 
The Group has one customer in Spain 
with over 90 stores. In 2018 this customer 
represented 9.7% (2017: 5.4%) of own 
brand and close-out revenues, we 
currently have an excellent working 
relationship with this customer. 
Signifi cant goodwill in our own brands 
has been built up by this customer. 
The Directors believe that, should the 
customer decide not to sell our brands, 
a large amount (if not all) of the existing 
business will be taken up by other 
retailers in Spain.

Location
The Group, half of its operations and 
assets are at one location in Iver, with the 
other half based in Silsden; if a fi re were 
to befall either of the premises occupied 
by the Group, half of its assets might be 
destroyed or damaged and – although the 
Group has insurance cover in place – the 

Group’s business, fi nancial results and 
prospects might be negatively affected by 
such an event.

Brexit
The UK Brexit referendum decision 
to leave the EU has led to a period of 
economic and political uncertainty, which 
is likely to continue until the exit process 
has concluded and possibly thereafter. 
Brexit may continue to dampen consumer 
demand and impact Group customers on 
the UK High Street. The Group is closely 
watching developments in the Brexit 
process and adapting its strategy as the 
effect of Brexit becomes clearer.

Cyber Attacks
There is an increasing risk that 
cybercrime will cause business 
interruption, loss of key systems, loss of 
online sales, theft of data or damage to 
reputation. The Group regularly review 
and invest in the development and 
maintenance of our IT infrastructure, 
systems and security. We have in place 
disaster recovery and business continuity 
plans that are tested annually. 

This Strategic Report was approved by 
the board on 10 April 2019 and signed on 
its behalf. 

Neil Rodol
Chief Financial Offi cer
10 April 2019 

318

Annual  Report 2018

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

19

 
Warpaint London P LC

Members of the Board

From left to right: Paul Hagon, Neil Rodol, Clive Garston, Sam Bazini, Sally Craig, Eoin Macleod and Keith Sadler

320

Annual  Report 2018

Board of Directors 

Clive Garston (73), Non-Executive Chairman (Insider Committee (Chair), Remuneration Committee, Audit Committee)
Clive has been Non-Executive Chairman of the Group since November 2016. He has been a corporate lawyer 
for over 40 years specialising in corporate fi nance and mergers and acquisitions, and he is currently a 
consultant at DAC Beachcroft LLP. He has been on the boards of a number of public and private companies 
and has been the deputy chairman of a fully-listed company and chairman of a number of AIM companies. 
He has signifi cant experience in small and medium quoted companies. He is a fellow of the Chartered 
Institute for Securities and Investment (CISI) and chairman of its corporate fi nance forum. 

Sam Bazini (56), Joint Chief Executive Offi cer (Insider Committee)
On leaving school at 16, Sam started work in a cosmetics warehouse, supplementing his income by selling 
cosmetics directly to the public at numerous London street markets. Selling directly to the public gave Sam 
an invaluable insight into consumer needs and in 1981 at the age of 18, using £500 he had saved he set up 
his own business, buying and selling close-out and end of line cosmetics and fragrance. During the course 
of the next ten years, Sam and Eoin’s paths crossed on numerous occasions, working intermittently with 
each other on a joint venture basis until they formally went into business together in 1992. Together with 
Eoin Macleod, Sam developed the business which resulted in the formation of W7.

G
o
v
e
r
n
a
n
c
e

Eoin Macleod (56), Joint Chief Executive Offi cer 
Eoin’s fi rst introduction to the world of beauty was at the age of 14 through a Saturday job in an indoor 
market selling cosmetics and perfumes. After leaving college, Eoin decided to set up his own business 
selling fragrance directly to the public through London street markets as well as selling into the wholesale 
sector and then expanding into selling cosmetics. In 1992 he formally went into business with Sam, 
operating initially in the close-out cosmetics and fragrance industry. Together with Sam Bazini, Eoin 
developed the business which resulted in the formation of W7.

Neil Rodol (56), Chief Financial Offi cer (Insider Committee)
Neil joined the Group in August 2015, having previously been an adviser to the business for several years. 
He has overseen the introduction of new systems and procedures. He joined the board as Chief Financial 
Offi cer in November 2016. Over the last 17 years he has been involved in several corporate purchases and 
acquisitions. In 2006, he sold his publishing company to a quoted group and became the group licensing 
director; in 2014 he completed a management buyout. Neil trained as an accountant at BDO Stoy Hayward 
and holds an honours degree in Maths and Computer Science. 

Sally Craig (58), Group Counsel & Company Secretary
Sally has been Company Secretary to Warpaint London plc since February 2017 and was appointed to 
the board in September 2018. She is a solicitor and has previously practised as a corporate lawyer. She 
has many years’ experience providing company secretarial services to private and public companies in 
the UK including then AIM listed, Osmetech plc. She holds an honours degree in law from Manchester 
Metropolitan University.

21

Warpaint London P LC

Board of Directors (continued)

Paul Hagon (55), Non-Executive Director (Remuneration Committee (Chair), Audit Committee)
Paul joined the Group as a Non-Executive Director in November 2016. Having worked in the Grocery Sector 
for over 30 years in both wholesaling and major branded suppliers, Paul is currently providing consultancy 
services for a number of retail, manufacturing and wholesale businesses to assist with strategies, change 
programmes and the implementation of practical business plans. Prior to this, Paul has worked in selling, 
marketing and business management roles with Nestle and more recently, Palmer and Harvey, where 
his latter role was as Group Strategy and Development Director. Paul has also served as Chairman of the 
Association of Convenience Stores for whom he had also been a board Member for 20 years.

Keith Sadler (60), Non-Executive Director (Audit Committee (Chair), Remuneration Committee)
Keith joined the Group as a Non-Executive Director in November 2016. He is also a non-executive director 
of TLA Worldwide plc, a global sports management and events business, for which he chairs the audit 
committee. He was formerly chief fi nancial offi cer of A Spokesman Said Limited, a radio station operating 
under the name Love Sport and an online price comparison site and, until December 2014, chief fi nancial 
offi cer of Dods Group PLC, a political communications business, and formerly chief operations offi cer and 
group fi nance director of WEARE 2020 plc. Prior to this he was chief executive and group fi nance director of 
SPG Media Group plc, a marketing services business, group fi nance director of The Wireless Group and two 
quoted regional newspaper publishers; News Communication and Media plc and Bristol United Press plc. 
Before this he was treasurer of Mirror Group Newspapers plc. Keith is a chartered accountant and holds an 
honours degree in economics from the University of Kent.

322

Annual  Report 2018

Corporate Governance Report 

Chairman’s Introduction 
I am pleased to introduce the 
Corporate Governance Report for the 
year ended 31 December 2018. As 
an AIM listed company, we recognise 
the importance of sound corporate 
governance in supporting and delivering 
the strategy of the Company and its 
subsidiaries (together the “Group”). 
This involves managing the Group in an 
effi cient manner for the benefi t of its 
shareholders and other stakeholders 
whilst maintaining a corporate culture 
which is consistent with our values. The 
Company adopted the QCA Corporate 
Governance Code (“QCA Code”) on 25 
September 2018 and the Company’s 
Corporate Governance Statement is 
available to view on the Company’s 
website at www.warpaintlondon.com 

The board of directors is responsible for 
the long term success of the Company 
and, as such, devises the Group strategy 
and ensures that it is implemented. 
The board is determined to ensure that 
the Company protects and respects 
the interests of all stakeholders and, 
in particular, is very focused upon 
creating the right environment for our 
staff.  We want a happy workplace and 
we want our employees to be fully and 
properly rewarded and to feel that they 
are an integral part of the Warpaint 
family.  A reward structure is therefore 
in place, which includes the grant of 
share options, enabling members of 
staff to participate in the growth of the 
Company, as appropriate.  We want our 
suppliers, who are an essential part of 
the Company, to also feel part of the 
Warpaint family and we work closely 
with them to ensure that this is the case.  
Above all, the Company wishes to ensure 
that shareholders obtain a good return on 
their investment and that the Company 
is managed for the long-term benefi t of 

G
o
v
e
r
n
a
n
c
e

all shareholders and other stakeholders.  
Appropriate Corporate Governance 
procedures will ensure that that is the 
case and reduce the risk of failure.  

This section of the Report from pages 
21 to 33 sets out our approach to 
governance and provides further 
information on the operation of the board 
and its committees and how the Group 
seeks to comply with the QCA Code. 
The instances where we do not comply 
are very few and explanations for non-
compliance are provided in the report 
below.

Clive Garston
Chairman
10 April 2019

Strategy
The Group has established a strategy and 
business model which aims to promote 
long term shareholder value. The Group’s 
strategy is reviewed each year and is set 
out in the Strategic Report on page 9.

The Board of Directors 
The board is responsible for the long-term 
success of the Company. This includes 
formulating, reviewing and approving the 
Group’s strategy, budgets, major items of 
capital expenditure and acquisitions and, 
reporting to the shareholders.

The board currently comprises of three 
non-executive directors (including the 
Chairman), Clive Garston, Paul Hagon 
and Keith Sadler, and four Executive 
Directors, Sam Bazini, Eoin Macleod, 
Neil Rodol and Sally Craig. Sally has 
been Company Secretary of the Group 
since February 2017 and was appointed 
to the board on 17 September 2018 as 
General Counsel. She continues to act as 
Company Secretary. The board considers 
its composition to be appropriate at this 

stage of the Company’s development, but 
this remains constantly under review as 
the Group grows in size. The two non-
executive directors are independent. 
No single director is dominant in the 
decision-making process. At this stage 
in the Company’s development the board 
does not consider that having a senior 
independent director is appropriate but 
this will also remain under review.

The board retains a range of fi nancial, 
commercial and entrepreneurial 
experience and there is a good balance 
of skills, independence, diversity and 
knowledge of both the Company and the 
sectors in which it operates including 
cosmetics, retailing, fi nance and 
computing, innovation, international 
trading, ecommerce, marketing and public 
markets. The non-executive directors have 
been appointed on merit and for their 
specifi c areas of expertise and knowledge. 
This enables them to bring independent 
judgement on issues of strategy and 
performance and to debate matters 
constructively. 

Directors attend seminars and other 
regulatory and trade events where 
appropriate to ensure that their knowledge 
and industry sector contacts remain current.

The Articles of Association of the Company 
(the “Articles”) require that one-third of 
the directors must stand for re-election 
by shareholders annually in rotation and 
that any new directors appointed during 
the year must stand for re-election at 
the annual general meeting (“AGM”) 
immediately following their appointment. 

The biographies of each of the directors, 
including the committees on which they 
serve and chair, are shown on pages 21 
to 22.

23

Warpaint London P LC

Corporate Governance Report (continued)

Board Operation
There is a formal schedule of matters 
reserved to the board for its decision. 
These include formulating, reviewing and 
approving the Group’s strategy, budgets, 
major items of capital expenditure 
and acquisitions, and reporting to the 
shareholders. 

The board aims to meet ten times 
each year for regular board meetings, 
which are scheduled prior to the 
commencement of each fi nancial 
year. These meetings are scheduled 
to coincide with the announcement of 
the Company’s annual and half yearly 
accounts and throughout the remainder 
of the year at regular monthly intervals 
(apart from in August and December). 
These are supplemented by additional 
meetings where required for business 
including informal business reviews, to 
review budgets and focus on strategy. 
Dialogue occurs regularly between 
directors outside of scheduled meetings. 

A formal agenda is produced for each 
meeting and for formal board meetings 
which includes the review and approval 
of minutes recorded, matters arising, a 
review of material operational matters 
relating to Group’s businesses and 
other special items for discussion 
or consideration. Board papers are 
circulated to board and committee 
members in advance to allow directors 
adequate time for consideration.  Any 
specifi c actions arising from such 
meetings are agreed by the board or 
relevant committee, circulated after 
the relevant meeting by the Company 
Secretary and then followed up by the 
Company’s management. 

Board Meetings
The board met 18 times during the 
fi nancial year ended 31 December 
2018. It is intended that the board will 
meet at least ten times a year to review, 
formulate and approve the Group’s 
strategy, budgets, corporate actions and 
oversee the Group’s progress towards 
its goals with at least one meeting on 
the premises of its subsidiary Retra, 
providing the board an opportunity to 
meet with its senior management and 
be involved with the business of the 
wider Group. In addition, the board 
held a focused, dedicated meeting on 
strategy on 14 January 2019 and intends 
to continue to schedule similar meetings 
annually.

The executive directors are each required 
to commit at least the following number 
of days per week to their roles: The Joint 
Chief Executive Offi cers, fi ve days; the 
Chief Financial Offi cer, four days and the 
General Counsel & Company Secretary, 
two days. The non-executive directors 
are required to provide such time as is 
required to fully and diligently perform 
their duties. All board members are 
expected to attend all meetings of the 
board and the committees on which they 
sit, wherever possible.

Audit, Remuneration and Insider 
Committees
The board has established the Audit 
Committee, Remuneration Committee 
and Insider Committee with formally 
delegated duties and responsibilities and 
with written terms of reference. The full 
terms of reference of each committee are 
available from the Company’s website at 
www.warpaintlondon.com

The Reports of the Audit Committee 
and the Remuneration Committee 
can be found on pages 28 to 31 and 
describe the work undertaken by the 
Committees throughout the year. The 
Audit Committee comprises three non-
executive directors: Keith Sadler (Chair), 
Clive Garston and Paul Hagon. The 
Remuneration Committee comprises 
three non-executive directors: Paul 
Hagon (Chair), Clive Garston and Keith 
Sadler. The Insider Committee comprises 
one non-executive director and two 
executive directors: Clive Garston (Chair), 
Sam Bazini and Neil Rodol. During the 
fi nancial year ended 31 December 2018, 
the Audit Committee met twice, the 
Remuneration Committee four times 
and the Insider Committee twice. From 
time to time separate committees are 
set up by the board to consider specifi c 
issues when the need arises. Due to 
the size of the Group, the directors have 
decided that issues concerning the 
nomination of directors will be dealt with 
by the board rather than a committee, 
but will regularly reconsider whether a 
Nominations Committee is required.

Board and Committee attendance for 
the year ended 31 December 2018
There were nine formal board meetings 
and nine telephone board meetings 
held during the year. Eoin Macleod was 
unable to attend one formal and two 
telephone meetings due to ill health. In 
the event that directors are unable to 
attend a meeting, their comments on 
papers submitted may be discussed in 
advance with the Chairman enabling their 
contribution to be included in the wider 
board discussion.

324

Annual  Report 2018

G
o
v
e
r
n
a
n
c
e

The following table shows directors’ attendance at all board and committee meetings during the year.

Clive Garston 
Sam Bazini  
Eoin Macleod  
Neil Rodol 
Sally Craig * 
Paul Hagon 
Keith Sadler 

Board 

18/18 
17/18 
13/18 
18/18 
6/6 
15/18 
18/18 

*Sally Craig was appointed on 17 September 2018.

Audit 

Remuneration 

Insider

2/2 
n/a 
n/a 
n/a 
n/a 
2/2 
2/2 

4/4 
n/a 
n/a 
n/a 
n/a 
4/4 
4/4 

2/2
2/2
n/a
2/2
n/a
n/a
n/a

Roles of the Chairman, Joint Chief Executive Officers, Chief Financial Officer and General Counsel & Company Secretary
The Chairman is responsible for running the business of the board and for ensuring appropriate strategic focus and direction. 
The Joint Chief Executive Offi cers are responsible for proposing the strategic focus to the board, implementing it once it 
has been approved and overseeing the management of the Company through the executive team. There is a clear division of 
responsibility between the Chairman and the Joint Chief Executive Offi cers. Whilst the Joint Chief Executive Offi cers operate 
together in the majority of areas and on matters of strategy there is a delineation of duties between them within the day to day 
business of the Group.

The Chief Financial Offi cer works closely with the Joint Chief Executive Offi cers and is primarily responsible for the provision of 
monthly fi nancial information to the board, control of working capital, overseeing the audit and preparation of all Group company 
statutory accounts and consolidated Interim Statements along with the overall fi nancial management of the Group and its 
processes. The executive offi cers are responsible for formulation of the proposed strategic focus for submission to the board, the 
day-to-day management of the Group’s businesses and its overall trading, operational and fi nancial performance in fulfi lment of 
that strategy, as well as plans and budgets to be approved by the board of directors. 

The General Counsel & Company Secretary is responsible for the oversight of legal issues and regulatory compliance along 
with executive share schemes, investor queries, HR matters, insurances and policy implementation. In addition, she assists the 
Chairman and other committee chairs in ensuring all meetings of the board and committees are informed and effective.

Board Performance and Evaluation
The Group’s performance is reported monthly against headline performance and agreed budgets and reviewed by the board (as a 
minimum) at each monthly board meeting. The board challenges the executive directors and senior management on performance 
against budgets, forecasts and key business milestones. The board have adopted a set of KPI’s against which the performance of 
the Company and therefore the board, can be measured.

The Company is at a relatively early stage in its development as a listed company and is yet to adopt a formal performance 
evaluation procedure for the board and directors individually. This will remain under review and the board will consider the 
implementation of performance evaluations facilitated by external advisers for the board, both individually and as a group, to ensure 
the effi cient and productive operation of the board. As the business of the Group grows, the expertise required at management level 
is expanded and developed although there are no prescribed procedures for succession planning at board level.

Internal Financial Control and Risk Management
The board is responsible for establishing and maintaining the Group’s system of internal controls and reviewing its effectiveness. The 
procedures, which include fi nancial, compliance and risk management, are reviewed on an on-going basis. The internal control system 
can only provide reasonable and not absolute assurance against material misstatement or loss. The board has considered the need 
for an internal audit function but does not consider it necessary at the current time with the current controls in place and the relative 
complexity of the business. The principal risks identifi ed by the board are set out in the Strategic Report on page 18. The assessment and 
management of risk is primarily the function of the executive offi cers, most specifi cally the Joint Chief Executive Offi cers for strategic 
and business risk and the Chief Financial Offi cer for fi nancial risk. Where appropriate, matters of risk are referred to the board for 
consideration. In addition, the Financial Controller reports to the board each month, including on key risk issues.

25

 
  
Warpaint London P LC

Corporate Governance Report (continued)

Conflicts of Interest
At each meeting the board considers 
Directors’ confl icts of interest. The 
Company’s Articles provide for the board 
to authorise any actual or potential 
confl icts of interest.

External Advice
The board seeks external advice from 
time to time to enable it to effectively 
perform its duties including from 
its lawyers, accountants, nominated 
adviser and corporate broker, fi nancial 
PR advisers and insurance brokers. 
Advice regarding the implementation of 
an executive reward scheme has been 
provided to the board by h2glenfern 
Limited. All directors have access to 
the advice and services of the General 
Counsel & Company Secretary, who 
is responsible for ensuring that board 
procedures are followed and that the 
Company complies with applicable rules, 
regulations and obligations.

Corporate Culture
The board maintains a corporate culture 
consistent with the Group’s strategic 
objectives which aims to promote an 
ethical and responsible business. The 
Company places enormous importance 
on the contributions of its employees 
and aims to keep them informed of 
developments in the Company through a 
combination of meetings and electronic 
communication. The Group operates 
an open-door policy, everyone is known 
by name to the senior managers and 
executive directors with the Chief Executive 
Offi cers engaging daily with employees 
across the business. Communication is 
encouraged on an informal basis, usually 
verbal. Communication channels within the 
business are key and the open-door policy 
aides this.  Feedback from employees 
led to the introduction of fl exible working 
and a revision to the warehouse operating 
hours at Iver. The Group has an extremely 
loyal work force with a low staff churn 

 Modern Slavery and Human 
Traffi cking 
 The Group has relationships with 
businesses around the world and 
is opposed to modern slavery and 
human traffi cking wherever it may 
occur. The Group’s processes and 
supply chains are examined and 
reviewed at least annually to ensure 
that slavery and human traffi cking are 
prevented in its business and supply 
chains.  Compliance with the Modern 
Slavery Act 2015 or equivalent anti-
slavery, human traffi cking laws are 
mandatory in all supply contracts.

•  Employees and Equal Opportunities
 The Group’s employment policy is set 
out in the Directors’ Report. During the 
year, Sally Craig was appointed to the 
board of directors as General Counsel, 
whilst retaining her role as Company 
Secretary. At senior management level 
there are eleven female managers 
and nine male managers. Throughout 
the Group, the proportion of female to 
male employees is approximately 65% 
to 35%.

•  Environment

 The business consumes signifi cant 
amounts of cardboard and paper and 
the Group utilises a regular recycling 
collection service. The Group’s  
products and packaging use paper 
and cardboard which enables the 
Group, the wholesaler and end user to 
recycle the waste effectively.

Relations with Shareholders
The Company’s principal means of 
communication with shareholders is 
through the Annual Report and Financial 
Statements, the full-year and half-year 
announcements and the AGM. 

The board recognises that the AGM 
is an important opportunity to meet 
private shareholders. Each substantially 

• 

rate, promoting from within, offering 
staff mobility from the warehouse fl oor 
to administrative roles and managerial 
positions. Employees have the opportunity 
to purchase extra holiday and child care 
vouchers. A reward structure is in place, 
which includes the grant of share options, 
enabling members of staff to participate in 
the growth of the Company, as appropriate. 

The corporate culture is monitored by 
the Joint Chief Executive Offi cers who 
appraise the board of any issues arising. 
In addition, the board receives monthly 
reports from the Financial Controller on 
HR and employee matters. The culture 
is implemented through a number of 
policies on Anti-Bribery, Whistleblowing, 
Modern Slavery, Employment and the 
Environment which are described below 
and regularly reviewed:

•  Anti-Bribery 

 The Group has in place an anti-
bribery and anti-corruption policy 
which sets out its zero-tolerance 
position and provides information and 
guidance to those working for the 
Group on how to recognise and deal 
with bribery and corruption issues. 
During the period, there were no 
incidents for consideration.

•  Whistleblowing 

 The Group’s ’whistleblowing’ 
procedures ensure that arrangements 
are in place to enable employees 
and suppliers to raise concerns 
about possible improprieties on a 
confi dential basis. Any issues raised 
are investigated and appropriate 
actions are taken. Should any 
signifi cant issue arise they are 
highlighted to the board.

326

 
 
 
 
 
Annual  Report 2018

G
o
v
e
r
n
a
n
c
e

views were taken into consideration 
when implementing the Long Term 
Incentive Plan which was introduced on 
21 September 2018.

Investor queries may be addressed 
to the Company Secretary at 
investors@warpaintlondonplc.com A 
range of corporate information (including 
all Company announcements) is also 
available to shareholders, investors and 
the public on the Company’s corporate 
website www.warpaintlondon.com

separate issue is the subject of a 
separate resolution at the AGM and all 
shareholders have the opportunity to 
put questions to the board. All board 
directors endeavour to attend AGMs and 
answer questions put to them which 
may be relevant to their responsibilities. 
In addition, the directors are available 
to listen informally to the views of 
shareholders immediately following 
the AGM. For each vote, the number of 
proxy votes received for, against and 
withheld is announced at the meeting. 
The results of the AGM are published on 
the Company’s corporate website. The 
executive directors participate in retail 
investor events such as Mello South, 
where feasible.

The board receives regular updates 
on the views of shareholders through 
briefi ngs and reports from the executive 
directors, the Company’s brokers and 
PR advisers. The Joint Chief Executive 
Offi cers and the Chief Financial Offi cer 
make presentations to institutional 
shareholders and participate in 
Investor Road Shows both following 
the announcement of the full-year 
and half-year results and, at other 
times throughout the year. Not every 
executive offi cer participates in every 
investor presentation. The Chairman 
will participate in these presentations in 
future where appropriate and is always 
available to speak with shareholders. 

Dialogue with individual institutional 
shareholders also takes place in order to 
understand and work with these investors 
to seek to comply with their investor 
principles where practicable. During the 
year ended 31 December 2018, the board, 
through the Remuneration Committee, 
consulted with two of the Company’s 
major institutional shareholders, whose 

27

Warpaint London P LC

Audit Committee Report

Keith Sadler

 On behalf of the board, I am pleased to 
present the Audit Committee Report for 
the year ended 31 December 2018. 

The Audit Committee is responsible for 
ensuring that the fi nancial performance 
of the Group is properly reported on and 
reviewed, and its role includes monitoring 
the integrity of the fi nancial statements of 
the Group (including annual and interim 
accounts and results announcements), 
reviewing internal control and risk 
management systems, reviewing any 
changes to accounting policies, reviewing 
and monitoring the extent of the non-audit 
services undertaken by external auditors, 
reviewing fi ndings of an audit with the 
auditors, meeting regularly with the 
auditors and advising on the appointment 
of external auditors.

During the year, the Committee consisted 
of three non-executive directors: me (as 
Chairman), Clive Garston and Paul Hagon. 
The Audit Committee is convened as 
required and met two times during the 
year ended 31 December 2018 to discharge 
its responsibilities inter alia in connection 
with the Group’s Financial Statements 
for the year ended 31 December 2017 
and the Interim Financial Statements 
for the six months ended 30 June 2018. 
A further planning meeting took place 
with the external auditor BDO LLP during 
the year. The Chief Financial Offi cer and 
the external auditor normally attend 
committee meetings. The committee 
met with the external auditor without 
management present during the year.

The board is satisfi ed that I, as Chairman 
of the Committee, have recent and relevant 
fi nancial experience. I am a Chartered 
Accountant and, over the past 25 years 
have served on the board of a number of 
public limited companies in fi nance roles 
including as Chief Financial Offi cer, Group 
Finance Director and Treasurer. 

Whilst the board as a whole has a duty to 
act in the best interests of the Company, 
the Committee has a particular role, 
acting independently of management, to 
ensure that the interests of shareholders 
are properly protected in relation to 
fi nancial reporting and the effectiveness of 
the Group’s systems of fi nancial internal 
controls. 

External auditor
BDO LLP was appointed by the board as 
the Company’s external auditor on 12 June 
2018 for the 2018 reporting period and it 
is their intention to put them forward at 
the AGM to stand as auditors for the next 
fi nancial period. There are no contractual 
obligations that restrict the Committee’s 
choice of external auditor.

The Group paid £113,500 to BDO for 
audit services in 2018, relating to the 
statutory audit of the Group and Company 
fi nancial statements, the audit of Group 
subsidiaries, and audit-related assurance 
services. In addition, the Group paid 
£10,000 to BDO in 2018, for tax advice and 
interim reviews.

Committee performance and 
effectiveness
The Company is at a relatively early stage 
in its development and is yet to adopt a 
formal performance evaluation procedure 
for the board, its committees and directors 
individually.

Audit Committee Report
This Audit Committee Report was 
reviewed and approved by the board on 
10 April 2019. 

Keith Sadler
Audit Committee Chairman 
10 April 2019 

The key responsibilities of the 
Committee are to:
• 

 Monitor the integrity of the Group’s 
fi nancial statements and other 
statements and announcements 
relating to its fi nancial performance, 
reviewing and challenging the 
methodology and assumptions used 
where necessary;
 Consider the Group’s accounting 
policies and practices along with its 
application of accounting standards 
and signifi cant judgements;
 Review the effectiveness of the Group’s 
system of internal controls, including 
fi nancial reporting and controls and 
risk management systems;
 Review the adequacy and security of 
the Group’s procedures and controls 
for whistleblowing; the detection of 
fraud and the prevention of bribery;
 Consider and make recommendations 
to the board on the appointment, 
reappointment, removal or resignation 
and remuneration of the external 
auditor; and
 Oversee the relationship with the 
Group’s external auditor including 
consideration of the objectivity and 
independence of the external audit 
process.

• 

• 

• 

• 

• 

The full terms of reference for the 
Committee can be found on the Company’s 
website at www.warpaintlondonplc.com 

328

Annual  Report 2018

Remuneration Committee Report

Paul Hagon

On behalf of the board, I am pleased to present the Remuneration Committee Report for the year ended 31 December 2018. 

The main objectives of the Remuneration Committee are to develop and implement compensation packages designed to attract 
and retain staff, creating opportunities for senior management and employees to participate in share option schemes and develop 
bonus arrangements which reward performance and incentivise employees, thus increasing shareholder value over the long term.

The Remuneration Committee has responsibility for determining, within the agreed terms of reference, the Group’s policy on 
the remuneration packages of the Company’s Chairman, and the executive directors and such other members of the senior 
management as it is designated to consider. The Remuneration Committee also has responsibility for determining (within the terms 
of the Group’s policy and in consultation with the Chairman of the board and/or the Chief Executive Offi cers) the total individual 
remuneration package for each executive director and other senior managers (including bonuses, incentive payments and share 
options or other share awards). The remuneration of non-executive directors will be a matter for the board. No director or manager 
will be allowed to partake in any discussions as to their own remuneration. In exercising this role, the directors shall have regard to 
the recommendations put forward in the relevant QCA Guidelines.

G
o
v
e
r
n
a
n
c
e

The Remuneration Committee consists of three non-executive directors: me (as Chairman), Clive Garston and Keith Sadler. The 
Remuneration Committee is convened not less than twice a year and otherwise as required. The committee met four times during 
the year ended 31 December 2018.

The full terms of reference for the Committee can be found on the Company’s website at www.warpaintlondonplc.com

Activity during the Year – Introduction of Long-Term Incentive Plan (“LTIP”)
On 24 September 2018, the Company announced the implementation of a new LTIP with initial grants to six senior team members 
including Sam Bazini and Eoin Macleod the Joint Chief Executive Offi cers and Neil Rodol, the Chief Financial Offi cer. The LTIP has 
been established to incentivise management to increase shareholder value over the long term. 

The Remuneration Committee is keen to ensure that remuneration for the Company’s senior team is effective and fair and motivate 
them to deliver success for the Company, its shareholders and employees. Share options with an exercise price of 254.5p, equal to 
the closing mid-market value immediately prior to the date of grant, and subject to the achievement of demanding Earnings Per 
Share (“EPS”) and Total Shareholder Return (“TSR”) performance conditions measured over a period of up to 5 years were granted 
to Sam Bazini, Eoin Macleod and Neil Rodol on 21 September 2018 as set out in the table below:

S Bazini 
E Macleod  
N Rodol 

Share Options 

Exercise Price 

1,534,986 
1,534,986 
306,996 

254.5p
254.5p
254.5p

The share options are exercisable up to 10 years from the date of grant.  Vesting is subject to the performance conditions set out below:

50% of the award is subject to an adjusted EPS growth performance condition. One third of this portion of the award will be tested 
and vest after three, four and fi ve years. Vesting is based on adjusted EPS in the years ending Dec 2020, 2021 and 2022. Threshold 
vesting of 20% of the award is achieved at 12.5% compound annual EPS growth and full vesting at 22.5% compound annual EPS 
growth, measured from 31 December 2017.

50% of the award is subject to an absolute TSR performance condition tested following the announcement of results for the years 
ending 31 December 2020, 2021 and 2022. Threshold vesting of 20% of the award is achieved at 8% compound annual TSR and 
straight line vesting up to 100% vesting at 18% compound annual TSR, measured from 31 December 2017.

An additional grant of 460,494 share options with the same terms was made to three senior management individuals of the 
Company, each of whom was granted 153,498 share options. The entire award represents 5.0% of the current issued share capital 
of the Company.

29

 
 
 
  
 
 
 
 
 
 
 
 
Warpaint London P LC

Remuneration Committee Report (continued)

External Advice and consideration of Shareholder Views
The Remuneration Committee was assisted in meeting its responsibilities by h2glenfern Limited, who provided advice relating to 
the implementation of the LTIP, for which they received fees of £13,000. The Remuneration Committee is satisfi ed that the advice it 
received was objective and independent. The Committee also consulted with two of the Company’s major institutional shareholders 
and took their views into account when implementing the Plan.

Directors Remuneration Policy
The Group takes into account both Group and individual performance, market value and sector conditions in determining director and 
senior employee remuneration. The Group has maintained a policy of paying salaries comparable with peer companies in the sector in 
order to attract and retain key personnel.

Directors’ Remuneration for the year ended 31 December 2018

Salary 

Pension 

Benefi ts 

S Bazini 
E Macleod  
N Rodol 
S Craig * 
C Garston 
P Hagon 
K Sadler 

200,000 
200,000 
150,000 
29,000 
60,000 
40,000 
40,000 

- 
- 
1,000 
1,000 
- 
- 
1,000 

8,000 
6,000 
- 
- 
- 
- 
- 

*S Craig joined the board on 17 September 2018

Bonus  

Total 
   Remuneration 
2018 £ 

Total
Fair Value  Remuneration
2017  £

of Options £ 

- 
- 
- 
- 
- 
- 
- 

208,000 
206,000 
151,000 
29,000 
60,000 
40,000 
41,000 

2,102,931 
2,102,931 
511,987 
8,683 
- 
- 
- 

206,000
205,000
112,000
-
60,000
40,000
40,000

Directors’ interests in share options for year ended 31 December 2018
As at 31 December 2018 the following directors held the following performance related share awards (Enterprise Management 
Incentive Scheme Options or LTIPs) over ordinary shares of 25p each under the Warpaint London plc Enterprise Management Incentive 
Scheme.  For details of the share option schemes see Note 21 on Page 60

Type of  
Share 
Award 

LTIP 
LTIP 
EMI 
LTIP 
EMI 
- 
- 
- 

Date of 
Grant 

21.09.2018 
21.09.2018 
29.06.2017 
21.09.2018 
29.06.2017 
- 
- 
- 

Number of   
Shares at 31 
December 2018 

1,534,986 
1,534,986 
105,262 
306,996 
10,000 
- 
- 
- 

Exercise  
Price 

254.5p 
254.5p 
237.5p 
254.5p 
237.5p 
- 
- 
- 

End of  
Performance  
Period 

31 Dec 2022 
31 Dec 2022 
29 June 2020 
31 Dec 2022 
29 June 2020 
- 
- 
- 

S Bazini 
E Macleod  
N Rodol 

S Craig * 
C Garston 
P Hagon 
K Sadler 

Number of Shares at
31 December 2017 
(or date of 
appointment if later)

-
-
105,262
-
10,000
-
-
-

*S Craig joined the board on 17 September 2018

330

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual  Report 2018

The directors, who held offi ce at 31 December 2018, had the following interests in the shares of the Company:

Number of share 
options held at 
31 December 2018(c) 

Number of 
Ordinary Shares held 
at 31 December 2018 

Ordinary Shares as % 
of issued share 
capital 

Number of
Ordinary Shares held
at 31 December 2017

S Bazini(a) 
E Macleod(b) 
N Rodol 
S Craig* 
C Garston 
P Hagon 
K Sadler 

1,534,986 
1,534,986 
412,258 
10,000 
– 
– 
– 

17,695,208 
17,695,208 
103,961 
– 
126,315 
31,145 
31,145 

*S Craig joined the board on 17 September 2018

In addition to the above holdings:
(a)  1,750,000 (2017: 3,000,000) shares are held by the wife of S Bazini
(b)  1,750,000 (2017: 3,000,000) shares are held by the wife of E Macleod
(c)  For details of the share option schemes see Note 21 on Page 60

23.06 
23.06 
0.14 
– 
0.16 
0.04 
0.04 

17,545,208
17,545,208
103,961
–
126,315
31,145
31,145

G
o
v
e
r
n
a
n
c
e

There were no changes in the shareholdings of the directors between 31 December 2018 and the date of this report.

Service Contracts and non-executive directors’ Letters of Appointment
The executive directors have rolling contracts that are terminable on 12 months’ notice, in the case of Sam Bazini and Eoin Macleod 
(the Joint Chief Executive Offi cers) and 6 months’ notice, in the case of Neil Rodol (Chief Financial Offi cer) and Sally Craig (General 
Counsel & Company Secretary). The Chairman and each of the non-executive directors have entered into a letter of appointment which 
is terminable on three months’ notice. 

Shareholder Approval of Directors’ Remuneration Report
Shareholders are asked to approve this directors’ Remuneration Report (excluding the directors’ Remuneration Policy) for the year 
ended 31 December 2018 at the forthcoming Annual General Meeting. This resolution is advisory in nature.

Paul Hagon
Remuneration Committee Chairman
10 April 2019

31

 
 
 
  
Warpaint London P LC

Directors Report

The Directors present their annual report on the affairs of the Group, together with the fi nancial statements and auditor’s report for 
the year ended 31 December 2018. The Corporate Governance statements on pages 21 to 33 forms part of this report.

Going concern
The Company’s going concern statement can be found in the Consolidated Financial Statements on page 42.

Results and dividends
The Group’s results for the year ended 31 December 2018 are set out in the Consolidated Income Statement on page 37. The directors 
recommend a fi nal dividend of 2.9 per ordinary share (2017: 2.6p) to be paid on 1 July 2019 for the year ended 31 December 2018 
which, when added to the interim dividend of 1.5p (2017: 1.4p), gives a total dividend for the period of 4.4p per share (2017: 4.0p).

Directors
The following directors who held offi ce during the year and to the date of authorisation of the accounts are as follows:

Non-Executive Chairman
C Garston 

Executive Directors
S Bazini  
E Macleod
N Rodol 
S Craig (appointed 17 September 2018)

Non-Executive Directors
P Hagon 
K Sadler 

In accordance with the Company’s Articles of Association Sally Craig, having been appointed since the last Annual General Meeting, will 
stand for re-election at the forthcoming Annual General Meeting and Sam Bazini and Paul Hagon will retire and stand for re-election.

Likely Future developments
Details of the Group’s future developments are contained in the Strategic report set out on pages 3 to 18.

Substantial shareholdings
The Group is aware of the following shareholdings of 3% or more in the share capital as at 31 December 2018:

Shareholder 
S Bazini (including connected parties) 
E Macleod (including connected parties) 
Schroders plc 
Blackrock Investment Management Limited 
Canaccord Genuity Group Inc. 

Number of Shares 
19,445,208 
19,445,208 
9,231,636 
7,589,524 
2,348,612 

%
25.34
25.34
12.03
9.88
3.06

Financial instruments
The Group’s fi nancial risk management objectives and policies are discussed in note 23 to the consolidated fi nancial statements on 
pages 61 to 65.

Auditors
In accordance with section 485 of the Companies Act 2006, a resolution proposing that BDO LLP be re-appointed as auditors of the 
Group will be put to the Annual General Meeting.

332

Annual  Report 2018

G
o
v
e
r
n
a
n
c
e

The Company places enormous 
importance on the contributions of 
its employees and aims to keep them 
informed of developments in the Company 
through a combination of meetings 
and electronic communication. The 
Group operates an open-door policy, 
everyone is known by name to the senior 
managers and executive directors with 
the Chief Executive Offi cers engaging 
daily with employees across the 
business. Communication is encouraged 
on an informal basis, usually verbal. 
Communication channels within the 
business are key and the open-door policy 
aides this. 

Statement of disclosure to the auditors
So far as the directors are aware:

(a)   there is no relevant audit information 
of which the Company’s auditors are 
unaware, and

(b)   they have taken all the steps that they 
ought to have taken as a director in 
order to make themselves aware of 
any relevant audit information and to 
establish that the Company’s auditors 
are aware of that information.

On behalf of the board

Neil Rodol
Chief Financial Offi cer
10 April 2019

Indemnity of Directors
The Group has purchased and maintains, 
for all directors, insurance against 
any liability and the Group maintains 
appropriate insurance cover against legal 
action bought against its directors.

• 

United Kingdom Generally Accepted 
Accounting Practice;
 prepare the fi nancial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

Directors’ Responsibilities
The directors are responsible for 
preparing the annual report and the 
fi nancial statements in accordance with 
applicable law and regulations.

Company law requires the directors 
to prepare fi nancial statements for 
each fi nancial year. Under that law the 
directors have elected to prepare the 
Group fi nancial statements in accordance 
with International Financial Reporting 
Standards (IFRSs) as adopted by the 
European Union, and the Company 
fi nancial statements in accordance with 
United Kingdom Accounting Standards, 
including Financial Reporting Standard 
102 The Financial Reporting Standard 
in the United Kingdom and Republic 
of Ireland (United Kingdom Generally 
Accepted Accounting Practice). Under 
company law the directors must not 
approve the fi nancial statements unless 
they are satisfi ed that they give a true and 
fair view of the state of affairs of the Group 
and Company and of the profi t or loss of 
the Group and Company for that period. 
The directors are also required to prepare 
fi nancial statements in accordance with 
the rules of the London Stock Exchange 
for companies trading securities on AIM.

In preparing these fi nancial statements, 
the directors are required to:

• 

• 

• 

 select suitable accounting policies and 
then apply them consistently;
 make judgements and accounting 
estimates that are reasonable and 
prudent;
 state whether they have been 
prepared in accordance with IFRSs 
as adopted by the European Union or 

The directors are responsible for keeping 
adequate accounting records that are 
suffi cient to show and explain the Group 
and Company’s transactions and disclose 
with reasonable accuracy at any time the 
fi nancial position of the Group and the 
Company and enable them to ensure that 
the fi nancial statements comply with the 
requirements of the Companies Act 2006. 
They are also responsible for safeguarding 
the assets of the Group and the Company 
and hence for taking reasonable steps for 
the prevention and detection of fraud and 
other irregularities.

Website publication
The directors are responsible for 
ensuring the annual report and the 
fi nancial statements are made available 
on a website. Financial statements are 
published on the Company’s website in 
accordance with legislation in the United 
Kingdom governing the preparation and 
dissemination of fi nancial statements, 
which may vary from legislation in other 
jurisdictions. The maintenance and 
integrity of the Company’s website is 
the responsibility of the directors. The 
directors’ responsibility also extends 
to the ongoing integrity of the fi nancial 
statements contained therein.

Employees
It is the Company’s policy not to 
discriminate between employees or 
potential employees on any grounds. 
Full and fair consideration is given to the 
recruitment, training and promotion of 
disabled people and, should staff become 
disabled during the course of their 
employment, efforts are made to provide 
appropriate re-training. 

33

Warpaint London P LC

Independent Auditors’ Report
to the members of Warpaint London P LC

Opinion

We  have  audited  the  fi nancial  statements  of  Warpaint  London  Plc  (the 
‘parent  company’)  and  its  subsidiaries  (the  ‘group’)  for  the  year  ended 
31  December  2018  which  comprise  the  consolidated  statement  of 
comprehensive  income,  the  consolidated  and  company  statement  of 
changes in equity, the consolidated and company statements of fi nancial 
position,  the  consolidated  statement  of  cash  fl ows  and  notes  to  the 
fi nancial  statements,  including  a  summary  of  signifi cant  accounting 
policies. 

The  fi nancial  reporting  framework  that  has  been  applied  in  the 
preparation  of  the  group  fi nancial  statements  is  applicable  law  and 
International  Financial  Reporting  Standards  (IFRSs)  as  adopted  by 
the  European  Union.  The  fi nancial  reporting  framework  that  has  been 
applied  in  the  preparation  of  the  parent  company  fi nancial  statements 
is applicable law and United Kingdom Accounting Standards, including 
Financial  Reporting  Standard  102  The  Financial  Reporting  Standard  in 
the  United  Kingdom  and  Republic  of  Ireland  (United  Kingdom  Generally 
Accepted Accounting Practice).

In our opinion:

•   the  directors  have  not  disclosed  in  the  fi nancial  statements  any 
identifi ed material uncertainties that may cast signifi cant doubt about 
the  group’s  or  the  parent  company’s  ability  to  continue  to  adopt  the 
going  concern  basis  of  accounting  for  a  period  of  at  least  twelve 
months  from  the  date  when  the  fi nancial  statements  are  authorised 
for issue.

Key audit matters

Key audit matters are those matters that, in our professional judgment, 
were of most signifi cance in our audit of the fi nancial statements of the 
current period and include the most signifi cant assessed risks of material 
misstatement (whether or not due to fraud) we identifi ed, including those 
which had the greatest effect on: the overall audit strategy, the allocation 
of  resources  in  the  audit;  and  directing  the  efforts  of  the  engagement 
team. These matters were addressed in the context of our audit of the 
fi nancial statements as a whole, and in forming our opinion thereon, and 
we do not provide a separate opinion on these matters.

The  following  matters  were  identifi ed  by  us  as  the  most  signifi cant 
assessed risks of material misstatement:

•   the  fi nancial  statements  give  a  true  and  fair  view  of  the  state  of  the 
group’s and of the parent company’s affairs as at 31 December 2018 
and of the group’s profi t for the year then ended;

Impairment of intangible assets and goodwill

See  accounting  policy  and  details  of  judgements  and  accounting 
estimates given in note 1.

•   the  group  fi nancial  statements  have  been  properly  prepared  in 

accordance with IFRSs as adopted by the European Union;

•   the parent company fi nancial statements have been properly prepared 
in  accordance  with  United  Kingdom  Generally  Accepted  Accounting 
Practice; and

•   the  fi nancial  statements  have  been  prepared  in  accordance  with  the 

requirements of the Companies Act 2006.

Basis for opinion

We  conducted  our  audit  in  accordance  with  International  Standards  on 
Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those  standards  are  further  described  in  the  Auditor’s  responsibilities 
for  the  audit  of  the  fi nancial  statements  section  of  our  report.  We  are 
independent  of  the  group  and  the  parent  company  in  accordance  with 
the  ethical  requirements  that  are  relevant  to  our  audit  of  the  fi nancial 
statements in the UK, including the FRC’s Ethical Standard as applied to 
listed entities, and we have fulfi lled our other ethical responsibilities in 
accordance with these requirements. We believe that the audit evidence 
we have obtained is suffi cient and appropriate to provide a basis for our 
opinion.

Conclusions relating to going concern

We have nothing to report in respect of the following matters in relation 
to which the ISAs (UK) require us to report to you where:

•   the  directors’  use  of  the  going  concern  basis  of  accounting  in  the 

preparation of the fi nancial statements is not appropriate; or

The  issue  –  the  group  is  required  to  consider  whether  impairment 
of  goodwill  is  required  in  respect  of  the  acquisition  of  Retra  Holdings 
or  Marvin  Leeds  Marketing.  Judgement  is  required  in  respect  of  this 
consideration,  and  the  use  of  an  inappropriate  model  or  inappropriate 
assumptions  within  the  model  in  respect  of  discount  rate,  long  term 
growth  rate  or  underlying  short-term  forecasts  may  lead  to  any 
impairment being materially misstated.

The group has engaged third party experts to assist with the preparation of 
the impairment model and to assist in determining the key assumptions 
within  the  model.  The  results  of  the  model  are  extremely  sensitive  to 
changes in the discount rate in particular as explained in note 9 to the 
fi nancial statements.

We  have  highlighted  this  as  a  key  audit  matter  due  to  the  size  of  the 
acquisition of the Retra business, the judgements involved in determining 
any impairment charge, and the challenging trading conditions currently 
experienced by the business.

How we addressed the issue –

We checked that management had appropriately determined the carrying 
amount for each Cash Generating Unit (CGU). 

We  confi rmed  the  cash  fl ow  forecasts  prepared  by  management  were 
consistent with those approved by the Board and examined the cashfl ow 
forecasts  by  testing  the  underlying  models,  including  an  analysis  of 
underlying assumptions and a comparison to recent performance trends 
and results after the year end.

334

Annual  Report 2018

We assessed the competence and independence of the third party experts 
engaged by management in preparing the underlying impairment model.

The  key  assumptions  of  the  discount  rate  and  long  term  growth  rate 
underlying  the  impairment  test  were  addressed  using  the  expertise  of 
our own valuation specialists to benchmark the key assumptions against 
comparator companies and general market indicators.

We  used  profi t  before  tax,  amortisation,  impairment  and  exceptional 
items as a benchmark given that this represents the underlying trading 
position  of  the  business  and  it  is  this  fi gure  which  is  considered  most 
important for shareholders in assessing the performance of the Group.

Each component of the Group was audited to a lower level of materiality. 
Component materiality ranged from £100,000 to £330,000.

We checked that appropriate and adequate disclosures were included in 
the fi nancial statements which were in accordance with the requirements 
of the accounting standards.

We discussed the key assumptions used within the model and how we 
challenged the discount rate applied with the audit committee. 

Performance materiality is the application of materiality at the individual 
account or balance level set at an amount to reduce to an appropriately 
low level the probability that the aggregate of uncorrected and undetected 
misstatements  exceeds  materiality  for  the  fi nancial  statements  as  a 
whole.  Performance  materiality  was  set  at  £303,750  (2017:  £271,600) 
which represents 75% (2017: 70%) of the above materiality levels.

Carrying value of inventory

See  accounting  policy  and  details  of  judgements  and  accounting 
estimates given in note 1.

We  agreed  with  the  audit  committee  that  we  would  report  to  them 
misstatements identifi ed during our audit above £20,250. We also agreed 
to report differences below these thresholds that, in our view, warranted 
reporting on qualitative grounds. 

G
o
v
e
r
n
a
n
c
e

The issue - The group holds signifi cant levels of inventory and a number 
of estimates are involved in valuing slow moving and obsolete inventories, 
some of which have a limited shelf life. There are inherent uncertainties 
in  consumer  preferences  and  spending  patterns,  which  are  primarily 
driven  by  wider  trends  in  the  fashion  and  cosmetics  industry.  There  is 
a  recoverability  risk  associated  with  new  product  launches  as  well  as 
with  close  out  stock  purchased  at  the  end  of  ranges  or  seasons  with 
judgement required in forecasting demand.

How  we  addressed  the  issue  -  Our  procedures  included  assessing  the 
principles and appropriateness of the Group’s inventory provisioning policies 
based on our understanding of the business and the accuracy of previous 
provisioning  estimates.  In  assessing  inventory  provisions  our  procedures 
included testing the methodology applied by management in preparing their 
provision including the identifi cation of slow moving and obsolete items. We 
considered the inventory write off fi gure during the year and compared this 
to the Group’s expected recoveries brought forward and to the position at 
the year end date. Further, we tested the unprovided inventory balance by 
reviewing sales volumes and values after the balance sheet date. 

We discussed the key assumptions within the inventory provision and the 
movements and aging of inventory with the audit committee. 

Our application of materiality

The scope of our audit was infl uenced by our application of materiality. 
We  set  certain  quantitative  thresholds  for  materiality  which,  together 
with qualitative considerations, help us to determine the nature, timing 
and extent of our audit procedures on the individual fi nancial statement 
areas and disclosures and in evaluating the effect of misstatements, both 
individually and in aggregate on the fi nancial statements as a whole.

We  determined  materiality  for  the  fi nancial  statements  as  a  whole  to  be 
£405,000 which represents 5% of profi t before tax, amortisation, impairment 
and  exceptional  items.  In  the  prior  year  materiality  was  calculated  at 
£388,000 which was based on 5% of profi t before tax and exceptional items. 

Materiality of the company was set at £105,000 with performance materiality 
set  at  £78,750  based  on  75%  of  materiality.  Materiality  was  based  on  a 
capped asset basis and is equivalent to 0.2% of assets of the company.

An overview of the scope of our audit

The group consists of four trading subgroups, all of which are run from 
the UK except for Marvin Leeds Marketing Services Inc. which is based in 
the United States of America. In establishing the overall approach to the 
group audit, we completed full scope audits on the underlying subgroups 
and the parent company, except for Marvin Leeds Marketing Services Inc, 
on which we tested specifi c account balances. All audit work was carried 
out by BDO LLP. 

Other information

The  directors  are  responsible  for  the  other  information.  The  other 
information  comprises  the  information  included  in  the  annual  report, 
other than the fi nancial statements and our auditor’s report thereon. Our 
opinion on the fi nancial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in our report, we do 
not express any form of assurance conclusion thereon.

In connection with our audit of the fi nancial statements, our responsibility 
is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the fi nancial statements 
or  our  knowledge  obtained  in  the  audit  or  otherwise  appears  to  be 
materially  misstated.  If  we  identify  such  material  inconsistencies  or 
apparent material misstatements, we are required to determine whether 
there is a material misstatement in the fi nancial statements or a material 
misstatement  of  the  other  information.  If,  based  on  the  work  we  have 
performed,  we  conclude  that  there  is  a  material  misstatement  of  this 
other information, we are required to report that fact. We have nothing to 
report in this regard.

35

Warpaint London P LC

Independent Auditors’ Report (continued)
to the members of Warpaint London P LC

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

•   the information given in the strategic report and the directors’ report 
for the fi nancial year for which the fi nancial statements are prepared is 
consistent with the fi nancial statements; and

•   the  strategic  report  and  the  directors’  report  have  been  prepared  in 

accordance with applicable legal requirements.

Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to 
infl uence  the  economic  decisions  of  users  taken  on  the  basis  of  these 
fi nancial statements.

A further description of our responsibilities for the audit of the fi nancial 
statements  is  located  on  the  Financial  Reporting  Council’s  website  at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our 
auditor’s report.

Matters on which we are required to report by exception

Use of our report 

This  report  is  made  solely  to  the  company’s  members,  as  a  body,  in 
accordance  with  Chapter  3  of  Part  16  of  the  Companies  Act  2006.  Our 
audit work has been undertaken so that we might state to the company’s 
members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than the company 
and the company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.

Mark RA Edwards 
(Senior Statutory Auditor)
For and on behalf of BDO LLP, 
Statutory Auditor
London, UK
10 April 2019 

BDO  LLP  is  a  limited  liability  partnership  registered  in  England  and 
Wales (with registered number OC305127).

In  the  light  of  the  knowledge  and  understanding  of  the  group  and  the 
parent company and its environment obtained in the course of the audit, 
we have not identifi ed material misstatements in the strategic report or 
the directors’ report.

We have nothing to report in respect of the following matters in relation to 
which the Companies Act 2006 requires us to report to you if, in our opinion:

•   adequate accounting records have not been kept, or returns adequate 
for our audit have not been received from branches not visited by us; or

•   the  parent  company  fi nancial  statements  are  not  in  agreement  with 

the accounting records and returns; or

•   certain disclosures of directors’ remuneration specifi ed by law are not 

made; or 

•   we have not received all the information and explanations we require 

for our audit.

Responsibilities of directors

As explained more fully in the directors’ responsibilities statement set out 
in the Directors’ report, the directors are responsible for the preparation 
of the fi nancial statements and for being satisfi ed that they give a true 
and fair view, and for such internal control as the directors determine is 
necessary to enable the preparation of fi nancial statements that are free 
from material misstatement, whether due to fraud or error.

In  preparing  the  fi nancial  statements,  the  directors  are  responsible 
for  assessing  the  group’s  and  the  parent  company’s  ability  to  continue 
as  a  going  concern,  disclosing,  as  applicable,  matters  related  to  going 
concern  and  using  the  going  concern  basis  of  accounting  unless  the 
directors either intend to liquidate the group or the parent company or to 
cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the fi nancial statements

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the 
fi nancial  statements  as  a  whole  are  free  from  material  misstatement, 
whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s  report  that 
includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs 
(UK) will always detect a material misstatement when it exists.

336

Consolidation Statement of Comprehensive Income
for the year ended 31 December 2018

Revenue

Cost of sales

Gross profi t

Administrative expenses

Analysed as:

Adjusted profi t from operations1

Amortisation

Impairment losses

Exceptional items

Profi t from operations

Finance expense

Profi t before tax

Tax expense

Profi t for the year attributable to equity holders of the parent company

Other comprehensive income:

Item that will or maybe reclassifi ed to profi t or loss:

Exchange gain on translation of foreign subsidiary

Total comprehensive income attributable to equity holders of the parent company

Basic earnings per share (pence)

Diluted earnings per share (pence)

Annual  Report 2018

Year ended 31 December

Note

1,2

2018

£’000

48,477

2017

£’000

32,549

(31,263)

(19,911)

17,214

3,4

(12,330)

8,303

(2,272)

(812)

(335)

4,884

(150)

4,734

(1,159)

3,575

48

3,623

4.66

4.66

3,9,10

3,9,10

3

3

5

6

27

27

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

12,638

(5,744)

7,749

(469)

–

(386)

6,894

(37)

6,857

(1,384)

5,473

–

5,473

8.34

8.34

Note 1 – Adjusted profi t from operations is calculated as earnings before interest, taxation, amortisation, impairment and exceptional items.

The notes on pages 42 to 70 form part of these fi nancial statements.

37

 
Warpaint London P LC

Consolidated Statement of Financial Position
as at 31 December 2018
Registered Number: 10261717

Non-current assets

Goodwill

Intangibles

Property, plant and equipment

Total non-current assets

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Loans and borrowings

Corporation tax liability

Derivative fi nancial instruments

Total current liabilities

Non-current liabilities

Bank loan

Deferred tax liability

Total non-current liabilities

Total liabilities

NET ASSETS

The notes on pages 42 to 70 form part of these fi nancial statements.

338

Note

9

10

11

12

13

14

15

16

23

16

17

Year ended 31 December

2018

£’000

7,051

9,486

1,358

17,895

15,362

12,761

4,041

32,164

50,059

(3,489)

(2,169)

(1,034)

–

2017

(restated)

£’000

7,532

10,653

1,497

19,682

11,531

13,676

3,369

28,576

48,258

(3,537)

(582)

(939)

(3)

(6,692)

(5,061)

(553)

(1,796)

(2,349)

(9,041)

(814)

(1,959)

(2,773)

(7,834)

41,018

40,424

Consolidated Statement of Financial Position
as at 31 December 2018
Registered Number: 10261717

Equities

Share capital

Share premium

Merger reserve

Other reserves

Retained earnings

TOTAL EQUITY

Annual  Report 2018

Note

19

20

2018

£’000

19,187

19,359

2017

£’000

19,187

19,359

(16,100)

(16,100)

209

18,363

41,018

45

17,933

40,424

The fi nancial statements of Warpaint London PLC were approved and authorised for issue by the Board of Directors on 10 April 2019 and were signed 
on its behalf by:

Neil Rodol
Chief Financial Offi cer

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

The notes on pages 42 to 70 form part of these fi nancial statements.

39

 
Warpaint London P LC

Consolidated Statement of Changes in Equity
for the year ended 31 December 2018

Share Capital

Share Premium

Merger Reserve exchange reserve

option reserve

Foreign

Share 

£’000

£’000

£’000

At 1 January 2017

16,135

Note

£’000

£’000

1,806

–

–

–

–

–

–

2,789

18,410

263

–

–

–

(857)

–

(17,995)

–

–

–

–

1,895

–

–

Comprehensive Income 
for the year

Profi t for the year

Dividends paid

Total comprehensive 
income for the year

Transactions with 
owners 

Shares issued during 
the year

Shares issued for Retra 
Holdings

Share issue costs

Movement in other 
reserves

Total transactions with 
owners

18

19

19

19

3,052

17,553

1,895

As at 31 December 2017

19,187

19,359

(16,100)

Comprehensive Income 
for the year

On translation of foreign 
subsidiary

Profi t for the year

Total comprehensive 
income for the year

Transactions with 
owners

Movement in other 
reserves

Dividends paid

Total transactions with 
owners

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

21

18

As at 31 December 2018

19,187

19,359

(16,100)

The notes on pages 42 to 70 form part of these fi nancial statements.

340

Retained

Earnings

£’000

14,332

Total Equity

£’000

14,278

5,473

5,473

(1,872)

(1,872)

3,601

3,601

–

–

–

–

–

21,199

2,158

(857)

45

22,545

17,933

40,424

–

48

3,575

3,575

3,575

3,623

–

116

(3,145)

(3,145)

(3,145)

(3,029)

18,363

41,018

–

–

–

–

–

–

–

–

–

–

48

–

48

–

–

–

48

–

–

–

–

–

–

–

45

45

45

–

–

–

116

–

116

161

Annual  Report 2018

Year ended 31 December

2018

£’000

4,734

150

812

2,272

529

7

116

1,574

(2,524)

(1,753)

48

5,965

(1,565)

(150)

4,250

(48)

(392)

2017

(restated)

£’000

6,857

37

–

469

184

6

45

419

224

(1,356)

–

6,885

(2,077)

(37)

4,771

(52)

(555)

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

(1,591)

(15,750)

272

–

242

33

(1,759)

(16,082)

–

–

(261)

1,587

(3,145)

(1,819)

672

3,369

4,041

4,041

4,041

21,199

(857)

(20)

(7,273)

(1,872)

11,177

(134)

3,503

3,369

3,369

3,369

Note

5

9

10

11

10

11

8

8

18

Consolidated Statement of Cash Flows
for the year ended 31 December 2018

Operating activities

Profi t before tax

Interest paid

Impairment of goodwill

Amortisation of intangible assets

Depreciation of property, plant and equipment

Loss on disposal of property, plant and equipment

Share based payment

Decrease/(increase) in trade and other receivables

Decrease/(increase) in inventories

Decrease in trade and other payables

Foreign exchange translation differences

Cash generated from operations

Tax paid

Interest paid

Net cash fl ows from operating activities

Investing activities

Purchase of intangible assets

Purchase of property, plant and equipment

Acquisition of business

Bank balances acquired

Proceeds from sale of property, plant and equipment

Net cash used in by investing activities

Financing activities

Proceeds from new share capital subscribed

Share issue costs

Repayment of borrowings

Increase/(decrease) in stock and invoice fi nance facilities

Dividends

Net cash (used in)/ generated by fi nancing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Cash and cash equivalents consists:

Cash and cash equivalents

The notes on pages 42 to 70 form part of these fi nancial statements.

41

 
 
Warpaint London P LC

Notes to the Consolidated Financial Statements
for the year ended 31 December 2018

1. 

Signifi cant accounting policies

Basis of preparation

The  fi nancial  statements  of  Warpaint  London  PLC  (the  “Company”  or 
“Warpaint”) and its subsidiaries (together the “Group”) for the year ended 
31 December 2018 were authorised for issue by the board of directors on 
10 April 2019 and the statement of fi nancial position was signed on the 
board’s behalf by Neil Rodol.

Warpaint  London  PLC  is  a  public  limited  company  incorporated  and 
registered  in  England  and  Wales.  Its  registered  offi ce  is  Units  B&C, 
Orbital Forty Six, The Ridgeway Trading Estate, Iver, Bucks, SL0 9HW.

The  Group’s  fi nancial  statements  have  been  prepared  in  accordance 
with  International  Financial  Reporting  Standards  (IFRSs)  as  adopted 
by the European Union and with those parts of the Companies Act 2006 
applicable to companies reporting under IFRS. The fi nancial statements 
are  presented  in  pounds  sterling  because  that  is  the  currency  of  the 
primary economic environment in which the Group operates. All values 
are  rounded  to  the  nearest  thousand  (£’000)  except  where  otherwise 
indicated.

The  annual  fi nancial  statements  have  been  prepared  on  the  historical 
cost  basis,  except  for  certain  fi nancial  assets  and  liabilities  which  are 
carried at fair value or amortised cost as appropriate.

The preparation of fi nancial statements in conformity with International 
Financial Reporting Standards adopted by the European Union requires 
the use of estimates and assumptions that affect the reported amounts 
of assets and liabilities and disclosure of contingent assets and liabilities 
at  the  date  of  the  fi nancial  statements  and  the  reported  amounts  of 
revenues  and  expenses  during  the  reported  period.  Although  these 
estimates are based on management’s best knowledge of current events 
and  actions,  actual  results  ultimately  may  differ  from  those  estimates. 
The principal accounting policies adopted are set out below.

Basis of consolidation

Where  the  Company  has  control  over  an  investee,  it  is  classifi ed  as  a 
subsidiary. The Company controls an investee if all three of the following 
elements  are  present:  power  over  the  investee,  exposure  to  variable 
returns from the investee, and the ability of the investor to use its power 
to  affect  those  variable  returns.  Control  is  reassessed  whenever  facts 
and circumstances indicate that there may be a change in any of these 
elements of control. 

Exchange differences recognised profi t or loss in Group entities’ separate 
fi nancial  statements  on  the  translation  of  long-term  monetary  items 
forming  part  of  the  Group’s  net  investment  in  the  overseas  operation 
concerned  are  reclassifi ed  to  other  comprehensive 
income  and 
accumulated in the foreign exchange reserve on consolidation. 

On disposal of a foreign operation, the cumulative exchange differences 
recognised in the foreign exchange reserve relating to that operation up 
to the date of disposal are transferred to the consolidated statement of 
comprehensive income as part of the profi t or loss on disposal.

Going concern 

The directors have prepared a detailed forecast with a supporting business 
plan  for  the  foreseeable  future.  The  forecast  indicates  that  the  Group 
will  remain  in  a  positive  cash  position  throughout  the  forecast  period. 
As such, the Directors have a reasonable expectation the Company and 
Group will have adequate resources to continue in operational existence 
for the foreseeable future. As such, they continue to prepare the fi nancial 
statements on the basis of going concern.

Revenue Recognition 

The  Group  has  adopted  IFRS  15  from  1  January  2018.  The  standard 
provides a single comprehensive model for revenue recognition. 

Performance obligations and timing of revenue recognition

The  Group’s  revenue  is  derived  from  selling  goods  with  revenue 
recognised at a point in time when control of the goods has transferred 
to  the  customer.  This  is  generally  when  the  goods  are  delivered  to  the 
customer.  However,  for  export  sales,  control  might  also  be  transferred 
when  delivered  either  to  the  port  of  departure  or  port  of  arrival, 
depending on the specifi c terms of the contract with a customer. There 
is limited judgement needed in identifying the point control passes: once 
physical  delivery  of  the  products  to  the  agreed  location  has  occurred, 
the group no longer has physical possession, usually will have a present 
right to payment (as a single payment on delivery) and retains none of the 
signifi cant risks and rewards of the goods in question. 

UK  sales  are  recognised  and  invoiced  to  the  customer  once  the  goods 
have  been  delivered  to  the  customer.  Overseas  sales  are  recognised 
and  invoiced  to  the  customer  once  the  goods  have  been  delivered  to 
the customer or collected by the customer from the Group’s warehouse 
according to the terms of sale.

The consolidated fi nancial statements present the results of the Company 
and  its  subsidiaries  as  if  they  formed  a  single  entity.  Intercompany 
transactions  and  balances  between  Group  companies  are  therefore 
eliminated in full. All subsidiaries have a reporting date of December. 

Where the Group has entered in to distributor arrangements the risk and 
rewards are considered to be with the distributor from the date of dispatch 
from  either  the  Group’s  overseas  supplier  or  from  the  Company’s  UK 
warehouse. Revenue is therefore recognised on the date of dispatch.

The consolidated fi nancial statements incorporate the results of business 
combinations using the acquisition method. In the statement of fi nancial 
position,  the  acquiree’s  identifi able  assets,  liabilities  and  contingent 
liabilities  are  initially  recognised  at  their  fair  values  at  the  acquisition 
date. The results of acquired operations are included in the consolidated 
statement  of  comprehensive  income  from  the  date  on  which  control  is 
obtained. They are deconsolidated from the date on which control ceases.

On  consolidation,  the  results  of  overseas  operations  are  translated 
into  pound  sterling  at  rates  approximating  to  those  ruling  when  the 
transactions took place. All assets and liabilities of overseas operations, 
including  goodwill  arising  on  the  acquisition  of  those  operations,  are 
translated at the rate ruling at the reporting date. Exchange differences 
arising  on  translating  the  opening  net  assets  at  opening  rate  and  the 
results  of  overseas  operations  at  actual  rate  are  recognised  in  other 
comprehensive income and accumulated in the foreign exchange reserve.  

Determining the transaction price

Most  of  the  Group’s  revenue  is  derived  from  fi xed  price  contracts  and 
therefore  the  amount  of  revenue  to  be  earned  from  each  contract  is 
determined by reference to those fi xed prices. Exceptions are as follows: 

•   Some contracts provide customers with a limited right of return. These 
relate  predominantly,  but  not  exclusively,  to  online  sales  direct  to 
consumers  and  retailers.  Historical  experience  enables  the  group  to 
estimate reliably the value of goods that will be returned and restrict 
the amount of revenue that is recognised such that it is highly probable 
that there will not be a reversal of previously recognised revenue when 
goods are returned. 

342342

Annual  Report 2018

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

1. 

Signifi cant accounting policies (continued)

Intangible assets acquired separately

•   Variable consideration relating to volume rebates has been considered 
in estimating revenue in order that it is highly probable that there will 
not be a future reversal in the amount of revenue recognised when the 
amount of volume rebates has been determined.  

Allocating amounts to performance obligations

For most contracts, there is a fi xed unit price for each product sold, with 
reductions  given  for  bulk  orders  placed  at  a  specifi c  time.  Therefore, 
there  is  no  judgement  involved  in  allocating  the  contract  price  to  each 
unit  ordered  in  such  contracts  (it  is  the  total  contract  price  divided  by 
the  number  of  units  ordered).  Where  a  customer  orders  more  than 
one  product  line,  the  Group  is  able  to  determine  the  split  of  the  total 
contract price between each product line by reference to each product’s 
standalone selling prices (all product lines are capable of being, and are, 
sold separately).

Practical Exemptions 

The Group has taken advantage of the practical exemptions: 

•   not  to  account  for  signifi cant  fi nancing  components  where  the  time 
difference between receiving consideration and transferring control of 
goods (or services) to its customer is one year or less; and 

Intangible  assets  with  fi nite  useful  lives  that  are  acquired  separately 
are  carried  at  cost  less  accumulated  amortisation  and  accumulated 
impairment  losses.  Amortisation  is  recognised  on  a  straight-line 
basis  over  their  estimated  useful  lives.  The  estimated  useful  life  and 
amortisation method are reviewed at the end of each reporting period, 
with  the  effect  of  any  changes  in  estimate  being  accounted  for  on  a 
prospective basis. Intangible assets with indefi nite useful lives that are 
acquired  separately  are  carried  at  cost  less  accumulated  impairment 
losses.

Intangible assets acquired in a business combination

Intangible  assets  acquired  in  a  business  combination  and  recognised 
separately  from  goodwill  are  initially  recognised  at  their  fair  value  at 
the  acquisition  date  (which  is  regarded  as  their  cost).  Subsequent  to 
initial recognition, intangible assets acquired in a business combination 
are  reported  at  cost  less  accumulated  amortisation  and  accumulated 
impairment  losses,  on  the  same  basis  as  intangible  assets  that  are 
acquired  separately.  Amortisation  is  provided  on  customer  lists  and 
brands  so  as  to  write  off  the  carrying  value  over  the  expected  useful 
economic life of fi ve years. Other details of the acquisition are detailed 
in note 8.

Goodwill

•   expense  the  incremental  costs  of  obtaining  a  contract  when  the 
amortisation  period  of  the  asset  otherwise  recognised  would  have 
been one year or less.

Goodwill  represents  the  excess  of  the  cost  of  a  business  combination 
over the Group’s interest in the fair value of identifi able assets, liabilities 
and contingent liabilities acquired. 

Expenditure and provisions

Expenditure is recognised in respect of goods and services received when 
supplied in accordance with contractual terms. Provision is made when 
an obligation exists for a future liability relating to a past event and where 
the amount of the obligation can be reliably estimated.

Cost  comprises  the  fair  value  of  assets  given,  liabilities  assumed,  and 
equity  instruments  issued,  plus  the  amount  of  any  non-controlling 
interests in the acquiree. Contingent consideration is included in cost at 
its acquisition date fair value and, in the case of contingent consideration 
classifi ed as a fi nancial liability, remeasured subsequently through profi t 
or loss. 

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

Retirement Benefi ts: Defi ned contribution schemes

Contributions  to  defi ned  contribution  schemes  are  charged  to  the 
consolidated  statement  of  comprehensive  income  in  the  year  to  which 
they relate.

Exceptional items

Exceptional  items  which  have  been  disclosed  separately  on  the  face  of 
the  income  statement  in  order  to  summarise  the  underlying  results. 
Exceptional  items  relate  to  legal  and  professional  fees  incurred  on 
the  acquisition  of  Marvin  Leeds  Marketing  Services,  Inc.  (2017:  Retra 
Holdings  Limited).  Neither  ‘underlying  profi t  or  loss’  nor  ‘exceptional 
items’  are  defi ned  by  IFRS  however  the  directors  believe  that  the 
disclosures  presented  in  this  manner  provide  clear  presentation  of  the 
fi nancial performance of the Group. 

Intangible assets 

Patents

Patents are used by the Group in order to generate future economic value 
through  normal  business  operations.  Patents  are  acquired  separately 
and  carried  at  cost  less  amortisation  and  impairment.  The  underlying 
assets  are  amortised  over  the  period  from  which  the  Group  expects  to 
benefi t, which is typically between fi ve to ten years. 

Goodwill  is  capitalised  as  an  intangible  asset  with  any  impairment 
in  carrying  value  being  charged  to  the  consolidated  statement  of 
comprehensive  income.  Where  the  fair  value  of  identifi able  assets, 
liabilities and contingent liabilities exceed the fair value of consideration 
paid,  the  excess  is  credited  in  full  to  the  consolidated  statement  of 
comprehensive income on the acquisition date.

Impairment of non-fi nancial assets (excluding inventories and 
deferred tax assets)

Impairment tests on goodwill and other intangible assets with indefi nite 
useful economic lives are undertaken annually at the fi nancial year end. 
Other  non-fi nancial  assets  are  subject  to  impairment  tests  whenever 
events or changes in circumstances indicate that their carrying amount 
may  not  be  recoverable.  Where  the  carrying  value  of  an  asset  exceeds 
its recoverable amount (i.e. the higher of value in use and fair value less 
costs to sell), the asset is written down accordingly. 

Where  it  is  not  possible  to  estimate  the  recoverable  amount  of  an 
individual asset, the impairment test is carried out on the smallest group 
of assets to which it belongs for which there are separately identifi able 
cash  fl ows;  its  cash  generating  units  (‘CGUs’).  Goodwill  is  allocated 
on  initial  recognition  to  each  of  the  Group’s  CGUs  that  are  expected  to 
benefi t from a business combination that gives rise to the goodwill. 

Impairment  charges  are  included  in  profi t  or  loss,  except  to  the  extent 
they reverse gains previously recognised in other comprehensive income.  
An impairment loss recognised for goodwill is not reversed.

43
43

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

1. 

Signifi cant accounting policies (continued)

Derecognition of intangible assets

An  intangible  asset  is  derecognised  on  disposal,  or  when  no  future 
economic  benefi ts  are  expected  from  use  or  disposal.  Gains  or  losses 
arising  from  derecognition  of  an  intangible  asset,  measured  as  the 
difference between the net disposal proceeds and the carrying amount of 
the asset, are recognised in profi t or loss when the asset is derecognised.

of the trade receivables is assessed. This probability is then multiplied by the 
amount of the expected loss arising from default to determine the lifetime 
expected credit loss for the trade receivables. For trade receivables, which 
are  reported  net,  such  provisions  are  recorded  in  a  separate  provision 
account with the loss being recognised within administrative expenses in the 
consolidated statement of comprehensive income. On confi rmation that the 
trade receivable will not be collectable, the gross carrying value of the asset 
is written off against the associated provision.

Property, plant and equipment

Items of property, plant and equipment are initially recognised at cost. 
As well as the purchase price, cost includes directly attributable costs.

The Group’s fi nancial assets measured at amortised cost comprise trade 
and other receivables, and cash and cash equivalents in the consolidated 
statement of fi nancial position.  

Depreciation  is  provided  on  all  items  of  property,  plant  and  equipment 
so as to write off their carrying value over the expected useful economic 
lives. It is provided at the following rates:

Plant and machinery 

-   25%  reducing  balance  and  20% 

straight line

Fixtures and fi ttings 

-   25%  reducing  balance  and  20% 

Cash  and  cash  equivalents  include  cash  in  hand,  deposits  held  at  call 
with  banks,  other  short  term  highly  liquid  investments  with  original 
maturities of three months or less, and – for the purpose of the statement 
of cash fl ows - bank overdrafts. Bank overdrafts are shown within loans 
and  borrowings  in  current  liabilities  on  the  consolidated  statement  of 
fi nancial position. 

straight line

Financial liabilities

Computer equipment 

-   25%  reducing  balance  and  33.33% 

Motor vehicles 

Financial assets

straight line

-    20% straight line

The Group has adopted IFRS 9 from 1 January 2018. The standard introduced 
new classifi cation and measurement models for fi nancial assets.

The  Group  classifi es  its  fi nancial  assets  into  one  of  the  categories 
discussed  below,  depending  on  the  purpose  for  which  the  asset  was 
acquired. Other than fi nancial assets in a qualifying hedging relationship, 
the Group’s accounting policy for each category is as follows:

Fair value through profi t or loss

This  category  comprises  in-the-money  derivatives  and  out-of-money 
derivatives where the time value offsets the negative intrinsic value (see 
“Financial  liabilities”  section  for  out-of-money  derivatives  classifi ed  as 
liabilities). They are carried in the statement of fi nancial position at fair 
value with changes in fair value recognised in the consolidated statement 
of comprehensive income in the fi nance income or expense line. Other 
than  derivative  fi nancial  instruments  which  are  not  designated  as 
hedging instruments, the Group does not have any assets held for trading 
nor does it voluntarily classify any fi nancial assets as being at fair value 
through profi t or loss.

Amortised cost 

These assets arise principally from the provision of goods and services 
to  customers  (eg  trade  receivables),  but  also  incorporate  other  types 
of  fi nancial  assets  where  the  objective  is  to  hold  these  assets  in  order 
to  collect  contractual  cash  fl ows  and  the  contractual  cash  fl ows  are 
solely  payments  of  principal  and  interest.  They  are  initially  recognised 
at fair value plus transaction costs that are directly attributable to their 
acquisition or issue and are subsequently carried at amortised cost using 
the effective interest rate method, less provision for impairment. 

The  Group  classifi es  its  fi nancial  liabilities  into  one  of  two  categories, 
depending  on  the  purpose  for  which  the  liability  was  acquired.  The 
Group’s accounting policy for each category is as follows:

Fair value through profi t or loss

This  category  comprises  out-of-the-money  derivatives  where  the  time 
value does not offset the negative intrinsic value (see “Financial assets” 
for  in-the-money  derivatives  and  out-of-money  derivatives  where  the 
time  value  offsets  the  negative  intrinsic  value).  They  are  carried  in  the 
consolidated  statement  of  fi nancial  position  at  fair  value  with  changes 
in fair value recognised in the consolidated statement of comprehensive 
income.  The  Group  does  not  hold  or  issue  derivative  instruments  for 
speculative  purposes,  but  for  hedging  purposes.  Other  than  these 
derivative fi nancial instruments, the Group does not have any liabilities 
held for trading nor has it designated any fi nancial liabilities as being at 
fair value through profi t or loss.

Other fi nancial liabilities 

Other fi nancial liabilities include the following items:

•   Bank  loans  which  are  initially  recognised  at  fair  value  net  of  any 
transaction costs directly attributable to the issue of the instrument. 
Such 
interest-bearing  liabilities  are  subsequently  measured  at 
amortised  cost  ensuring  the  interest  element  of  the  borrowing  is 
expensed over the repayment period at a constant rate. 

•   Trade  payables,  other  borrowings  and  other  short-term  monetary 
liabilities, which are initially recognised at fair value and subsequently 
carried at amortised cost using the effective interest method.

Derivative fi nancial instruments

The  Group  enters  into  a  variety  of  derivative  fi nancial  instruments  to 
manage  its  exposure  to  foreign  exchange  rate  risk,  through  the  use  of 
foreign exchange rate forward contracts. 

New impairment requirements use an ‘expected credit loss’ (‘ECL’) model 
to  recognise  an  allowance.  Impairment  is  measured  using  a  12-  month 
ECL method unless the credit risk on a fi nancial instrument has increased 
signifi cantly since initial recognition in which case the lifetime ECL method is 
adopted. For receivables, a simplifi ed approach to measuring expected credit 
losses using a lifetime expected loss allowance is available and has been 
adopted by the Group. During this process the probability of the non-payment 

Derivatives are initially recognised at fair value at the date the derivative 
contracts  are  entered  into  and  are  subsequently  re-measured  to  their 
fair  value  at  the  end  of  each  reporting  period.  The  resulting  gain  or 
loss  is  recognised  in  profi t  or  loss  immediately  unless  the  derivative  is 
designated  and  effective  as  a  hedging  instrument,  in  which  event  the 
timing of the recognition in profi t or loss depends on the nature of the 
hedge relationship.

344

Annual  Report 2018

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

1. 

Signifi cant accounting policies (continued)

Foreign currencies

Transactions entered into by Group entities in a currency other than the 
currency  of  the  primary  economic  environment  in  which  they  operate 
(their  “functional  currency”)  are  recorded  at  the  rates  ruling  when  the 
transactions occur. Foreign currency monetary assets and liabilities are 
translated at the rates ruling at the reporting date. Exchange differences 
arising on the retranslation of unsettled monetary assets and liabilities 
are recognised immediately in profi t or loss, except for foreign currency 
borrowings  qualifying  as  a  hedge  of  a  net  investment  in  a  foreign 
operation,  in  which  case  exchange  differences  are  recognised  in  other 
comprehensive income and accumulated in the foreign exchange reserve 
along with the exchange differences arising on the retranslation of the 
foreign operation.

Operating Leases

Where substantially all of the risks and rewards incidental to ownership 
are not transferred to the Group (an ‘operating lease’), the total rentals 
payable  under  the  lease  are  charged  to  the  combined  statement  of 
comprehensive income on a straight-line basis over the lease term. The 
aggregate benefi t of lease incentives is recognised as a reduction of the 
rental expense over the lease term on a straight-line basis.

Leased assets

Assets  obtained  under  hire  purchase  contract  and  fi nance  leases  are 
capitalised  as  tangible  fi xed  assets.  Assets  acquired  by  fi nance  lease 
are depreciated over the shorter of the lease term and their useful lives. 
Assets acquired by hire purchase are depreciated over their useful lives. 
Finance leases are those where substantially all of the benefi ts and risks 
of  ownership  are  assumed  by  the  Company.  Obligations  under  such 
agreements are included in creditors net of the fi nance charge allocated 
to future periods. The fi nance element of the rental payment is charged 
to the statement of comprehensive income so as to produce a constant 
periodic rate of charge on the net obligation outstanding in each period. 

Taxation

Income tax expense represents the sum of the tax currently payable and 
deferred tax.

Current tax

The tax currently payable is based on taxable profi t for the year. Taxable 
profi t  differs  from  ‘profi t  before  tax’  as  reported  in  the  consolidated 
statement  of  comprehensive  income  and  other  comprehensive  income 
because of items of income or expense that are taxable or deductible in 
other years and items that are never taxable or deductible.

•   investments  in  subsidiaries  and  jointly  controlled  entities  where  the 
Group is able to control the timing of the reversal of the difference and 
it  is  probable  that  the  difference  will  not  reverse  in  the  foreseeable 
future.

Recognition of deferred tax assets is restricted to those instances where 
it  is  probable  that  taxable  profi t  will  be  available  against  which  the 
difference can be utilised. 

The amount of the asset or liability is determined using tax rates that have 
been enacted or substantively enacted by the end of the reporting period 
and are expected to apply when the deferred tax liabilities or assets are 
settled or recovered. Deferred tax balances are not discounted.

Deferred tax assets and liabilities are offset when the Group has a legally 
enforceable  right  to  offset  current  tax  assets  and  liabilities  and  the 
deferred tax assets and liabilities relate to taxes levied by the same tax 
authority on either:

•   the same taxable group company; or

•   different  company  entities  which  intend  either  to  settle  current  tax 
assets and liabilities on a net basis, or to realise the assets and settle 
the liabilities simultaneously, in each future period in which signifi cant 
amounts of deferred tax assets and liabilities are expected to be settled 
or recovered.

Inventories

Inventories are initially recognised at cost, and subsequently at the lower 
of the cost and net realisable value. Cost comprises all costs of purchase, 
costs of conversion and other costs incurred in bringing the inventories to 
their present location and condition. 

Operating segments

Operating segments are reported in a manner consistent with the internal 
reporting  provided  to  the  chief  operating  decision-maker.  The  chief 
operating decision maker has been identifi ed as the management team 
including the Chief Executive Offi cers and the Chief Financial Offi cer.

The  Board  considers  that  the  Group’s  project  activity  constitutes  two 
operating  and  two  reporting  segments,  as  defi ned  under  IFRS  8. 
Management reviews the performance of the Group by reference to total 
results against budget. 

The total profi t measures are operating profi t and profi t for the year, both 
disclosed on the face of the combined income statement. No differences 
exist  between  the  basis  of  preparation  of  the  performance  measures 
used by management and the fi gures in the Group fi nancial information.

The  Group’s  current  tax  is  calculated  using  tax  rates  that  have  been 
enacted or substantively enacted by the end of the reporting period.

Earnings per share

Deferred taxation

Deferred  tax  assets  and  liabilities  are  recognised  where  the  carrying 
amount  of  an  asset  or  liability  in  the  combined  statement  of  fi nancial 
position differs from its tax base, except for differences arising on:

•   the initial recognition of goodwill;

•   the initial recognition of an asset or liability in a transaction which is 
not a business combination and at the time of the transaction affects 
neither accounting or taxable profi t; and

Basic earnings per share is calculated by dividing the earnings attributable 
to ordinary shareholders of the parent by the weighted average number 
of ordinary shares outstanding during the year, excluding treasury shares 
and  shares  in  employee  benefi t  trusts,  determined  in  accordance  with 
the provisions of IAS 33 earnings per share. Diluted earnings per share 
is  calculated  by  dividing  earnings  attributable  to  ordinary  shareholders 
of  the  parent  by  the  weighted  average  number  of  ordinary  shares 
outstanding during the year adjusted for the potentially dilutive ordinary 
shares. 

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

45
45

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

1. 

Signifi cant accounting policies (continued)

IFRS 16 ‘Leases’ 

Share Capital

The Group’s ordinary shares are classifi ed as equity instruments.

Share-based payments

Where  equity  settled  share  options  are  awarded  to  employees,  the  fair 
value of the options at the date of grant is charged to the consolidated 
statement of comprehensive income over the vesting period. Non-market 
vesting conditions are taken into account by adjusting the number of equity 
instruments expected to vest at each reporting date so that, ultimately, 
the  cumulative  amount  recognised  over  the  vesting  period  is  based  on 
the number of options that eventually vest. Non-vesting conditions and 
market vesting conditions are factored into the fair value of the options 
granted. As long as all other vesting conditions are satisfi ed, a charge is 
made irrespective of whether the market vesting conditions are satisfi ed. 
The cumulative expense is not adjusted for failure to achieve a market 
vesting condition or where a non-vesting condition is not satisfi ed. 

Where the terms and conditions of options are modifi ed before they vest, 
the increase in the fair value of the options, measured immediately before 
and after the modifi cation, is also charged to the consolidated statement 
of comprehensive income over the remaining vesting period. 

Where equity instruments are granted to persons other than employees, 
the consolidated statement of comprehensive income is charged with the 
fair value of goods and services received.

Dividends

Dividends are recognised when they become legally payable. In the case 
of interim dividends to equity shareholders, this is when declared by the 
directors.  In  the  case  of  fi nal  dividends,  this  is  when  approved  by  the 
shareholders at the annual general meeting.

Changes in accounting policies

a)  New  standards,  interpretations  and  amendments  effective  from 
1 January 2018

New standards impacting the Group that will be adopted in the annual 
fi nancial  statements  for  the  year  ended  31  December  2018,  and  which 
have given rise to changes in the Group’s accounting policies are:

•   IFRS 9, Financial Instruments (IFRS 9); and

•   IFRS 15, Revenue from Contracts with Customers (IFRS 15)

Details  of  the  impact  these  two  standards  have  had  are  given  above. 
Other  new  and  amended  standards  and  Interpretations  issued  by  IASB 
and adopted by the EU that will apply for the fi rst time in the next annual 
fi nancial  statements  are  not  expected  to  impact  the  Group  as  they  are 
either not relevant to the Group’s activities or require accounting which is 
consistent with the Group’s current accounting policies.

b)  At  the  date  of  authorisation  of  these  fi nancial  statements,  certain 
new  standards,  amendments  and  interpretations  to  existing  standards 
have been published by the IASB and adopted by the EU but are not yet 
effective  and  have  not  been  adopted  early  by  the  Group.  Management 
anticipates  that  all  of  the  relevant  pronouncements  will  be  adopted  in 
the  Group’s  accounting  policies  for  the  fi rst  period  beginning  after  the 
effective  date  of  the  pronouncement.  Information  on  new  standards, 
amendments  and  interpretations  that  are  expected  to  be  relevant  to 
the  Group’s  fi nancial  statements  is  provided  below.  Certain  other  new 
standards and interpretations have been issued but are not expected to 
have a material impact on the Group’s fi nancial statements. 

IFRS 16 is effective for the periods commencing 1 January 2019 and the 
fi rst reporting date when IFRS 16 will be applied will be the interim period 
ending 30 June 2019. IFRS 16 introduces new or amended requirements 
with respect to lease accounting. It introduces signifi cant changes to the 
lessee  accounting  by  removing  the  distinction  between  operating  and 
fi nance leases and requiring the recognition of a right-of-use asset and 
a  lease  liability  at  the  lease  commencement  for  all  leases,  except  for 
short-term leases and leases of low value assets. 

The Group intends to adopt the modifi ed retrospective approach. Under 
this  approach,  a  lessee  does  not  restate  comparative  information. 
Consequently, the date of initial application is the fi rst day of the annual 
reporting period in which a lessee fi rst applies the requirements of the 
new leases standard. At the date of initial application of the new leases 
standard,  lessees  recognise  the  cumulative  effect  of  initial  application 
as an adjustment to the opening balance of equity as of 1 January 2019.

The Directors have estimated the impact of adopting this new standard 
and  it  is  anticipated  the  Group  will  recognise  right-of-use  assets  in 
respect of the properties it leases with a value of approximately £5.0m 
being attributed to right-of-use assets and a lease liability of the same 
amount. 

Effect of changes in accounting policies

IFRS  15  establishes  a  single  comprehensive  model  for  entities  to  use 
in  accounting  for  revenue  arising  from  contracts  with  customers. 
IFRS  15  has  superseded  the  previous  revenue  recognition  guidance 
including IAS 18 Revenue, IAS 11 Construction Contracts and the related 
interpretations.  The  group  has  adopted  IFRS  15  for  the  year  ended 
31 December 2018 and has applied the modifi ed retrospective approach 
without restatement of comparatives. 

Under IFRS 15, volume rebates and early settlement discounts represent 
variable  consideration  and  is  estimated  and  recognised  as  a  reduction 
to  revenue  as  performance  obligations  are  satisfi ed.  Management 
recognises  revenue  based  on  the  amount  of  estimated  rebate  to  the 
extent  that  revenue  is  highly  probable  of  not  reversing.  Management 
monitors this estimate at each reporting date and adjusts it as necessary. 
There has been no material impact to the recognition of revenue relating 
to variable consideration.

The Group has applied IFRS 9 from 1 January 2018. The Group has elected 
not to restate comparatives on initial application of IFRS 9. 

With respect to the classifi cation and measurement of fi nancial assets, 
the  number  of  categories  of  fi nancial  assets  under  IFRS  9  has  been 
reduced compared to IAS 39. Under IFRS 9 the classifi cation of fi nancial 
assets is based both on the business model within which the asset is held 
and the contractual cash fl ow characteristics of the asset. There will be 
no change in the accounting for any other fi nancial liabilities.

The  impairment  model  under  IFRS  9  refl ects  expected  credit  losses, 
as  opposed  to  only  incurred  credit  losses  under  IFRS  9.  Under  the 
impairment  approach  in  IFRS  9,  it  is  not  necessary  for  a  credit  event 
to have occurred before credit losses are recognised. Instead, an entity 
always accounts for expected credit losses and changes in those expected 
credit losses. The amount of expected credit losses should be updated at 
each reporting date.

346

Annual  Report 2018

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

The  valuation  of  the  customer  list  is  based  on  judgement  involved  in 
assessing the projected future cashfl ows arising from those customers. 
Further judgement is involved in assessing the life of the intangible asset 
and a suitable discount rate to be used to measure the future revenues 
to present value. A one per cent increase in the discount rate from 20.1% 
to 21.1% would reduce the fair value of customer lists by approximately 
£22,000. 

c) 

Impairment of goodwill

Following the assessment of the recoverable amount of goodwill allocated 
to Retra Holdings Limited, the directors consider the recoverable amount 
of  goodwill  to  have  been  impaired  by  £812,000.  The  assessment  of  the 
recoverable amount of goodwill was based on a value in use calculation 
which  involved  judgement  in  assessing  the  projected  future  cashfl ows 
arising from the CGU and a suitable discount rate to be used to measure 
the  future  cash  fl ows  to  present  value.  A  one  per  cent  increase  in  the 
discount rate from 16.7% to 17.7% would reduce the recoverable amount 
by approximately £1.25 million. 

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

1. 

Signifi cant accounting policies (continued)

The new impairment model applies to the Group’s fi nancial assets that 
are debt instruments measured at amortised costs or FVTOCI.

The  Group  has  applied  the  simplifi ed  approach  to  recognise  lifetime 
expected credit losses for its trade receivables, as required or permitted 
by IFRS 9. To measure the expected credit losses on a collective basis, 
trade receivables are grouped based on aging and the group believes that 
all trade receivables are on a similar credit risk. The Group’s calculation 
of the loss allowance for these assets as at 31 December 2017 is £19,000 
lower  compared  to  the  amount  disclosed  previously  under  IAS  39.  The 
expected  loss  rates  are  based  on  the  Group’s  historical  credit  losses 
over the three-year prior period end. The rates have not been adjusted 
for  current  and  forward  looking  information,  including  macroeconomic 
factors affecting its customers, as the impact is immaterial to the group 
as a whole. 

Prior year restatement

During  the  year  ended  31  December  2018,  the  consideration  for  the 
acquisition  of  Retra  Holdings  Limited  was  fi nalised.  The  previously 
disclosed purchase price of £18.36 million was reduced by £450,000, on 
delivery  of  a  fi nal  EBITDA  statement  to  the  previous  owners  of  Retra, 
resulting in a reduction in the goodwill fi gure arising on acquisition from 
£7,469,000 to £7,019,000. The comparative fi gures at 31 December 2017 
have been adjusted retrospectively. This has no impact on the reserves or 
the shareholders’ funds. 

Critical accounting estimates and judgements 

The  Group  makes  certain  estimates  and  assumptions  regarding  the 
future.  Estimates  and  judgements  are  continually  evaluated  based  on 
historical  experience  and  other  factors,  including  the  expectations  of 
future events that are believed to be reasonable under the circumstances. 
In  the  future,  actual  experience  may  differ  from  these  estimates  and 
assumptions. The estimates and assumptions that have a signifi cant risk 
of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next fi nancial year are discussed below.

Judgements and accounting estimates and assumptions

a) 

Inventories

Inventories  are  initially  recognised  at  cost,  and  subsequently  at  the 
lower of the cost and net realisable value. There is judgement involved 
in assessing the level of inventory provision required in respect of slow 
moving inventory.

The Group makes a 50% provision for perishable items of stock that are 
greater than two years old. Should the Group increase the provision to 
100% of perishable items that are greater than two years old, this would 
decrease profi t by £130,000.

b) 

Intangible assets acquired 

On  acquisition  of  Marvin  Leeds  Marketing  Services,  Inc.  (“LMS”)  the 
Group  has  recognised  the  customer  list  also  obtained  in  the  business 
combination. The valuation of the customer list is based on judgement 
involved in assessing the projected future cashfl ows arising from those 
customers.  Further  judgement  is  involved  in  assessing  the  life  of  the 
intangible asset and a suitable discount rate to be used to measure the 
future revenues to present value. 

47

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

2. 

Segmental information

For management purposes, the Group is organised into two operating segments; Branded and close-out. The segment ‘Branded’ relates to the sale 
of own branded products whereas ‘close-out’ relates to the purchase of third party stock which is then repackaged for sale. These segments are the 
basis on which the Group reports internally to the Board.

2018

2018

Own Brand

Close-out

Year ended 31 December

Revenue 

Cost of sales

Gross profi t

Administrative expenses

Exceptional items

Impairment losses

Segment result

Reconciliation  of  segment  result  to  profi t 
before tax:

Segment result

Finance expense

Profi t before tax

Analysis  of  total  revenue  by  geographical 
market:

UK

Europe

USA

Australia and New Zealand

Rest of World

Total

£’000

40,875

(26,188)

14,687

(10,213)

(327)

(812)

3,335

3,335

(150)

3,185

18,430

15,121

4,227

1,282

1,815

40,875

2018

Total

£’000

48,477

(31,263)

17,214

(11,183)

(335)

(812)

4,884

4,884

(150)

4,734

23,384

16,678

5,296

1,302

1,817

2017

Own Brand

£’000

26,890

(16,012)

10,878

(4,423)

(386)

–

6,069

6,069

(37)

6,032

2017

Close-out

£’000

5,659

(3,899)

1,760

(935)

–

–

825

825

–

825

2017

Total

£’000

32,549

 (19,911)

12,638

(5,358)

(386)

–

6,894

6,894

(37)

6,857

12,330

4,460

16,790

7,132

2,419

4,062

947

767

198

232

2

7,899

2,617

4,294

949

£’000

7,602

(5,075)

2,527

(970)

(8)

–

1,549

1,549

–

1,549

4,954

1,557

1,069

20

2

7,602

48,477

26,890

5,659

32,549

During the year ended 31 December 2018, the Group had no customers that exceeded 10% of total revenue. During the year ended 31 December 2017, 
the Group had one customer that exceeded 10% of total revenue being 11%.

Information regarding segment assets and liabilities as at 31 December 2018 and capital expenditure for the period then ended:

Total assets

Total liabilities

Tangible asset additions

Intangible asset additions

Total capital expenditure

2018

2018

2018

Own  Brand

Close–out

Eliminations*

£’000

79,925

(6,115)

292

786

1,078

£’000

4,172

(763)

£’000

(34,038)

(2,163)

–

–

–

–

–

–

2018

Total

£’000

50,059

(9,041)

292

786

1,078

2017

2017

2017

Own  Brand

Close-out

Eliminations*

£’000

76,389

(5,112)

1,483

12,539

14,022

£’000

3,108

(817)

£’000

(31,239)

(1,905)

–

–

–

–

–

–

2017

Total

£’000

48,258

(7,834)

1,483

12,539

14,022

* The eliminations are as a result of adjustments arising on consolidation of the fi nancial statements.

348

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

3. 

Operating profi t

Operating profi t for the period is stated after charging/(crediting):

Foreign exchange (gain)/loss

Depreciation 

Amortisation

Impairment

Loss on disposal of fi xed asset

Operating lease costs 

– Land and buildings

– Equipment

Reversal of write-down inventories at net realisable value

Reversal of stock provision

Exceptional costs

Annual  Report 2018

Year ended 31 December

2018

£’000

(359)

529

2,272

812

7

557

71

114

335

2017

£’000

71

184

469

–

6

360

70

189

386

Exceptional costs in 2018 included £0.16 million of acquisition costs as they were one off legal and professional fees incurred in acquiring LMS USA 
on 2 August 2018, plus £0.10 million of professional fees relating to the acquisition of Retra in 2017, plus £0.08 million of staff restructuring costs at 
Retra (2017: £0.40 million of acquisition costs as they were legal and professional fees and commissions incurred in acquiring Retra on 30 November 
2017. Total acquisition costs were £1.2 million of which £0.8 million related to the issue of new shares to fund the purchase of Retra and these were 
charged against the share premium account).

Analysis of auditor’s remuneration is as follows:

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

Year ended 31 December

2018

£’000

36

78

114

7

3

–

10

2017

£’000

20

66

86

1

2

114

117

Year ended 31 December

2018

£’000

4,252

521

68

4,841

2017

£’000

2,789

243

19

3,051

Fees payable to the Company’s auditor for the audit of the Group’s annual accounts

Fees payable to the Company’s auditor for the audit of subsidiary companies

Other services pursuant to legislation:

Tax advice

Other assurance

Transaction related services

Total non-audit fees

4. 

Staff costs

Wages and salaries

Social security costs

Pension costs

49

 
 
 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

4. 

Staff costs (continued)

The average monthly number of employees during the period was as follows:

Directors

Administrative

Finance

Warehouse

Sales

Other

Directors’ remuneration, included in staff costs

Salaries

Pension contributions

Remuneration in respect of Directors was as follows:

Executive Directors

C Garston

S Bazini

E Macleod

N Rodol

S Craig

Non-executive Directors

K Sadler

P Hagon

Year ended 31 December

2018

No.

6

40

3

45

6

12

112

2018

£’000

719

3

722

2017

No.

6

6

3

25

4

8

52

2017

£’000

653

–

653

Salary/fees

Benefi ts

contribution

£’000

£’000

£’000

 2018

£’000

2017 

£’000

Pension

60

200

200

150

29

40

40

719

–

8

6

–

–

–

–

14

–

–

–

1

1

1

–

3

60

208

206

151

30

41

40

736

60

206

205

112

–

40

30

653

Number of Share

Number of Share

Number of share

Number of Share

options

options Awarded

options Lapsed

options

Earliest Exercise

Exercise Expiry

at January 2018

in the year

in the year

at December 2018

Exercise Price

Date

Date

N Rodol

105,262

306,996

S Bazini

E Macleod

S Craig

–

–

10,000

1,534,986

1,534,986

–

Total share options

115,262

3,376,968

The directors of the Group are the only key management personnel.

–

–

–

–

–

350

412,258

1,534,986

1,534,986

105,262 
@237.59p
306,996 
@254.5p

254.5p

254.5p

29/06/2020

29/06/2027

21/09/2021

21/09/2028

21/09/2021

21/09/2028

21/09/2021

21/09/2028

10,000

237.59p

29/06/2020

29/06/2027

3,492,230

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

5. 

Finance expense

Loan interest

Hire Purchase interest

Other interest

6. 

Income tax

Current tax expense

Current tax on profi ts for the period

Adjustment in respect of previous periods

Deferred tax expense

Origination and reversal of temporary differences

Total tax expense

Annual  Report 2018

Year ended 31 December

2018

£’000

28

59

63

150

2017

£’000

15

5

17

37

Year ended 31 December

2018

£’000

1,660

–

1,660

(501)

1,159

2017

£’000

1,473

(30)

1,443

(59)

1,384

The reasons for the difference between the actual tax charge for the year and the standard rate of corporation tax in the United Kingdom applied to 
profi t for the year as follows:

Profi t for the period before tax

Expected tax charge based on corporation tax rate of 19% (2017: 19.25%)

Expenses not deductible for tax purposes

Other adjustments

Different tax rates applied in overseas jurisdiction

Prior year adjustments

Adjustment to deferred tax to average rate

Total tax expense

The UK corporation tax at the standard rate for the year is 19.0% (2017: 19.0%).

Year ended 31 December

2018

£’000

4,734

899

47

12

20

–

181

1,159

2017

£’000

6,857

1,319

178

4

–

(30)

(87)

1,384

In the Finance Act 2016 the UK government announced its intention to reduce the standard corporation tax rate to 17% by 2020. The measure to reduce 
the rate to 17% for the fi nancial year beginning 1 April 2020 was substantively enacted on 6 September 2016 and has, where applicable, been refl ected 
in the fi nancial statements.

The Group’s effective tax rate for the year is 24.5% (2017 : 20.2%).

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

51

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

7. 

Subsidiaries

At the period end, the Group has the following subsidiaries:

Subsidiary name

Warpaint Cosmetic Group Limited

Warpaint Cosmetics (2014) Limited*

Treasured Scents (2014) Limited

Treasured Scents Limited*

Warpaint Cosmetics Inc.

Retra Holdings Limited

Badgequo Limited*

Retra Own Label Limited*

Badgequo Deutschland GmbH*

Badgequo Hong Kong Limited*

Nature of business

Holding company

Wholesaler

Wholesaler

Holding company

Dormant

Holding company

Wholesaler

Dormant

Place of incorporation

England and Wales

England and Wales

England and Wales

England and Wales

U.S.A.

England and Wales

England and Wales

England and Wales

Supply chain management

Supply chain management

Germany

Hong Kong

Jinhua Badgequo Cosmetics Trading Co., Ltd*

Wholesaler

People’s Republic of China

Marvin Leeds Marketing Services, Inc.

Wholesaler

U.S.A.

* indicates indirect interest

Percentage owned

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

On 2 August 2018, the Company acquired 100% of the issued share capital of Marvin Leeds Marketing Services, Inc.

All the other entities detailed above have been in existence for the whole of the reporting period. 

The registered offi ce for all UK incorporated subsidiaries is Units B&C, Orbital Forty Six, The Ridgeway Trading Estate, Iver, Bucks. SL0 9HW.

The registered offi ce for Warpaint Cosmetics Inc.is 445 Northern Boulevard – Great Neck, New York 11021.

The registered offi ce for Marvin Leeds Marketing Services, Inc. is 34W. 33rd St. – Suite 1015, New York NY 10001.

The registered offi ce for Badgequo Deutschland GmbH is Robert-Bosch-Straße 10, Haus 1, 56410 Montabaur, Germany.

The registered offi ce for Badgequo Hong Kong Limited is 12F, 3 Lockhart Road, Wanchai, Hong Kong.

The  registered  offi ce  for  Jinhua  Badgequo  Cosmetics  Trading  Co.,  Ltd  is  Room  1401,  Gongyuan  Building  No.  307  South  Shuanglong  Street, 
Wucheng District, Jinhua, Zhejiang, China 321000.

8. 

Acquisitions

Marvin Leeds Marketing Services, Inc.

On  2  August  2018,  the  Group  acquired  the  entire  share  capital  of  Marvin  Leeds  Marketing  Services,  Inc.  (“LMS”),  the  Group’s  US  distributor.  The 
principal reason for acquiring LMS was to provide direct access to the Warpaint brand to some key existing customers and to open a number of new 
opportunities in the US and the Americas more widely. LMS has contributed £2,356,000 to revenue for the period between the date of acquisition and 
the balance sheet date. Had LMS been consolidated from 1 January 2018, the consolidated income statement for the year ended 31 December 2018 
would show additional revenue of $5,500,000 (£4,093,000) and a loss before tax of $198,000 (£148,000).

The provisional fair value of the net assets at the acquisition date is as follows:

Book value Fair value adjustment

Customer lists

Property, plant and equipment

Stock

Trade and other receivables

Cash and cash equivalents

Trade and other payables

Deferred tax asset

Deferred tax liability

Net assets acquired

Goodwill arising on acquisition

Consideration

$’000

–

11

1,708

546

356

(2,228)

219

–

612

$’000

1,381

–

–

–

–

–

–

(346)

1,035

Book value

Fair value adjustment

£’000

–

8

1,307

418

272

(1,705)

168

–

468

£’000

1,057

–

–

–

–

–

(265)

792

Total 

$’000

1,381

11

1,708

546

356

(2,228)

219

(346)

1,647

433

2,080

Total 

£’000

1,057

8

1,307

418

272

(1,705)

168

(265)

1,260

331

1,591

The gross contractual amount of trade receivables is equal to the fair value. The fair value adjustment is based on level 3 inputs.

Goodwill comprises the value of expected synergies and other opportunities arising from the acquisition, management know how, the skilled work 
force employed by LMS and other intangible assets that do not qualify for separate recognition. None of the goodwill recognised is expected to be 
deductible for tax purposes.

352

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

8. 

Acquisitions (continued)

The fair value of consideration paid is as follows:

Cash consideration

Costs associated with the acquisition of LMS are £160,000 and are disclosed within exceptional costs in note 3.

The profi t and loss for LMS from the date of acquisition to 31 December 2018 is as follows:

Revenue

Cost of sales

Gross profi t

Administrative expenses

Loss before tax

Tax expense

Total comprehensive loss for the period

Retra Holdings Limited

Annual  Report 2018

$’000

2,080

2,080

$’000

3,029

(2,935)

94

(442)

(348)

75

(273)

£’000

1,591

1,591

£’000

2,356

(2,284)

72

(344)

(272)

58

(214)

On 30 November 2017, the Group acquired the entire share capital of Retra Holdings Limited (“Retra” or “Retra Holdings”), a cosmetics wholesaler 
based in the UK. The principal reason for acquiring Retra Holdings was due to the company operating in the same industry, it also holds additional 
customer base, product ranges and brands.

Retra has contributed £1,323,000 to revenue for the period between the date of acquisition and the balance sheet date, 31 December 2017. Had Retra 
Holdings been consolidated from 1 January 2017, the consolidated statement of comprehensive income for the year ended 31 December 2017 would 
show additional revenue of £18,944,000 and profi t before tax of £1,849,000.

The fair value of the net assets at the acquisition date is as follows:

Brands 

Customer lists

Property, plant and equipment

Stock

Trade and other receivables

Cash and cash equivalents

Trade and other payables

Corporation tax

Loans

Deferred tax liability

Net assets acquired

Goodwill arising on acquisition (as restated)

Consideration (as restated)

The gross contractual amount of trade receivables is equal to the fair value.

The fair value adjustment is based on level 3 inputs.

Book value

£’000

–

–

929

4,088

8,698

242

(2,234)

(74)

(8,687)

–

2,962

Fair value

adjustment

£’000

3,802

5,865

–

–

–

–

–

–

–

(1,740)

7,927

Total 

£’000

3,802

5,865

929

4,088

8,698

242

(2,234)

(74)

(8,687)

(1,740)

10,889

7,019

17,908

Goodwill  comprises  the  value  of  synergies  and  other  opportunities  arising  from  the  acquisition,  management  know  how,  the  skilled  work  force 
employed by Retra Holdings and other intangible assets that do not qualify for separate recognition. None of the goodwill recognised is deductible 
for tax purposes. 

The fair value of consideration paid is as follows:

Cash consideration (as restated)

Share consideration

53

£’000

15,750

2,158

17,908

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

8. 

Acquisitions (continued)

Share consideration is based on the issue of 1,052,631 shares at a market value on 30 November 2017 at £2.05 per share.

The  fi nal  consideration  amount  was  based  on  a  completion  statement  according  to  the  sale  and  purchase  agreement  terms  and  delivery  of  the 
statutory accounts of Retra Holdings. The purchase price was £17.7536 million (£15.75 million in cash and £2 million of consideration shares) which 
takes into account a reduction of up to £450,000 following the delivery of the fi nal EBITDA statement, as a result the comparatives were restated by 
reducing Goodwill by £450,000 and the inclusion of a receivable for the same amount.

The profi t and loss for Retra Holdings from the date of acquisition to 31 December 2017 is as follows:

Revenue

Cost of sales

Gross profi t

Administrative expenses

Finance expense

Profi t before tax

Tax expense

Total comprehensive income for the period

9. 

Goodwill

Cost

At 1 January 2017

Arising on acquisition of Retra Holdings Limited

At 31 December 2017 (as restated)

Arising on acquisition of Marvin Leeds Marketing Services, Inc.

At 31 December 2018

Impairment

At 1 January 2017 and 2018

Impairment during the year

At 31 December 2018

Net book value

At 31 December 2018

At 31 December 2017 (as restated)

£’000

1,323

(796)

527

(368)

(20)

139

(21)

118

£’000

513

7,019

7,532

331

7,863

–

812

812

7,051

7,532

Goodwill represents the excess of consideration over the fair value of the Group’s share of the net identifi able assets of the acquired subsidiary at the 
date of acquisition. The carrying value at 31 December 2018 includes Treasured Scents £513,000, Retra £6,207,000 and LMS £331,000.

Goodwill  arising  on  acquisition  in  the  year  ended  31  December  2017  relates  to  the  Group’s  acquisition  of  Retra  Holdings.  During  the  year  ended 
31 December 2018, the consideration for the acquisition of Retra Holdings was fi nalised. The previously disclosed purchase price of £18.36 million 
was reduced by £450,000 resulting in a reduction in the goodwill fi gure arising on acquisition from £7,469,000 to £7,019,000. The comparative fi gures 
at 31 December 2017 have been adjusted retrospectively. Goodwill arising on acquisition in the year ended 31 December 2018 relates to the Group’s 
acquisition of LMS.

Impairment is calculated by comparing the carrying amounts to the recoverable amount being the higher of value in use derived from discounted cash 
fl ow projections or the fair value less costs to sell. A CGU is deemed to be an individual division, and these have been grouped together into similar 
classes for the purpose of formulating operating segments as reported in note 2. Value in use calculations are based on a discounted cash fl ow model 
(“DCF”) for the subsidiary, which discounts expected cash fl ows over a fi ve-year period using a pre-tax discount rate of 16.7% (2017: 15%) for Retra 
Holdings Limited and 20.1% for LMS. Cash fl ows beyond the fi ve-year period are extrapolated using a long term average growth rate of 2% (2017: 
4.5%). The average growth rate beyond the fi ve-year period is lower than current growth rates and is in line with Management’s expectations for the 
business. The fair value less costs to sell was based on a multiple of earnings less estimated costs to sell. Management have performed the annual 
impairment review as required by IAS 36 and have concluded that no impairment is indicated for Treasured Scents Limited or LMS as the recoverable 
amount exceeds the carrying value but that for Retra Holdings goodwill should be impaired by £812,000 as the recoverable amount was assessed as 
being £6,207,000 compared to the carrying value of £7,019,000.

354

Annual  Report 2018

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

9. 

Goodwill (continued)

Key Assumptions and sensitivity to changes in assumptions

The key assumptions are based upon management’s historical experience. The calculation of VIU is most sensitive to the following assumptions:

•   Sales and EBITDA – for LMS this is based on forecasts incorporating growth of approximately 75% for the fi rst-year post-acquisition reducing to 10% 
growth rate for years two to fi ve. For Retra, the growth rate over the next year is anticipated to be 9.1% reducing to approximately 4.3% in years 2 to 5. 
EBITDA percentages for both LMS and Retra are based on historical rates achieved.

•   Discount Rate – pre-tax discount rate of 16.7% for Retra Holdings and 20.1% for LMS refl ects the directors’ estimate of an appropriate rate of return, taking 

into account the relevant risk factors

•   Growth Rate – used to extrapolate beyond the budget period and for terminal values based on a long term average growth rate of 2% for LMS and 

Retra.

Sensitivity to changes in assumptions

The impairment review of the Group is sensitive to changes in the key assumptions, most notably the pre-tax discount rate, the terminal growth rate 
and projected operating cash fl ows. Reasonable changes to these assumptions are considered to be:

•   1.0% increase in the pre-tax discount rate.

•   1.0% reduction in the terminal growth rate.

•   10.0% reduction in projected operating cash fl ows.

Reasonable changes to the assumptions used, considered in isolation, would not result in an impairment of goodwill for LMS. For LMS, the value-in-
use exceeded the goodwill value by £3.3m.

At 31 December 2018, Retra’s goodwill was impaired as its value-in-use fell below the goodwill value. A 1% increase in the pre-tax discount rate 
would increase the impairment by £1.25 million, a 1% reduction in the terminal growth rate would increase the impairment by £0.8 million and a 10% 
reduction in projected operating cash fl ows would increase the impairment by £2.6m.

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

10. 

Intangible assets

Cost

At 1 January 2017

On acquisition of subsidiaries

Additions

At 31 December 2017

On acquisition of subsidiaries

Additions

At 31 December 2018

Accumulated amortisation

At 1 January 2017

Charge for the year

At 31 December 2017

Charge for the year

Impairment losses

At 31 December 2018

Net book value

At 31 December 2018

At 31 December 2017

At 1 January 2017

Patents

£’000

Website

£’000

Licences

£’000

132

–

42

174

–

43

217

34

16

50

20

–

70

147

124

98

30

–

10

40

–

5

45

4

7

11

8

–

19

26

29

26

6

–

–

6

–

–

6

1

1

2

1

–

3

3

4

5

Total

£’000

1,486

9,667

52

11,205

1,057

48

12,310

83

469

552

2,272

–

2,824

9,486

10,653

1,403

Brands

£’000

–

3,802

–

3,802

–

–

3,802

–

63

63

761

–

824

2,978

3,739

–

Customer lists

£’000

1,318

5,865

–

7,183

1,057

–

8,240

44

382

426

1,482

–

1,908

6,332

6,757

1,274

55

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

11. 

Property, plant and equipment

Costs

At 1 January 2017

Additions

On acquisition of subsidiary

Disposals

At 31 December 2017

Additions

On acquisition of subsidiary

Disposals

At 31 December 2018

Accumulated depreciation

At 1 January 2017

Charge for year

On disposals

At 31 December 2017

Charge for year

On disposals

At 31 December 2018

Net book value

At 31 December 2018

At 31 December 2017

At 1 January 2017

Plant and machinery

Fixtures and fi ttings  Computer equipment

Motor vehicles

£’000

£’000

£’000

£’000

91

5

731

–

827

73

–

(3)

897

40

25

–

65

170

(2)

233

664

762

51

73

440

60

–

573

192

6

–

771

12

122

–

134

194

–

328

443

439

61

68

22

137

–

227

114

2

(12)

331

12

16

–

28

137

(3)

162

169

199

56

80

88

–

(40)

128

13

–

–

141

11

21

(1)

31

28

–

59

82

97

69

Total

£’000

312

555

928

(40)

1,755

392

8

(15)

2,140

75

184

(1)

258

529

(5)

782

1,358

1,497

237

The net book value of assets held under fi nance leases or hire purchase contracts, included above are as follows:

Plant and machinery

Computer equipment

12. 

Inventories

Finished goods

Provision

As at 31 December

2018

£’000

12

41

53

2017

£’000

21

67

88

As at 31 December

2018

£’000

15,472

(110)

15,362

2017

£’000

11,645

(114)

11,531

The cost of inventories recognised as an expense and included in ‘cost of sales’ amounted to £28,299,077 in the year ended 31 December 2018 (2017: 
£19,215,000).

356

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

13. 

Trade and other receivables

Trade receivables – gross

Allowance for doubtful debts

Trade receivables – net

Other receivables

Prepayments and accrued income

Deferred tax asset

Total

Annual  Report 2018

As at 31 December

2018

£’000

11,139

(114)

11,025

485

1,010

241

12,761

2017

(restated)

£’000

12,076

(173)

11,903

1,022

751

–

13,676

The directors consider that the carrying value of trade and other receivables measured at book value and amortised cost approximates to fair value. 

Trade receivables amounting to £1,909,000 are pledged as collateral against an invoice fi nancing facility.

The individually impaired receivables relate to the supply of goods to customers. A provision is recognised for amounts not expected to be recovered. 
Movements in the accumulated impairment losses on trade receivables were as follows:

Accumulated impairment losses at 1 January 

Additional impairment losses (released)/recognised during the year, net

Amounts written off during the year as uncollectible

Accumulated impairment losses at 31 December

As at 31 December

2018

£’000

173

(14)

(45)

114

2017

£’000

110

93

(30)

173

The impairment losses recognised during the year are net of a reversal of £14,000 (2017: loss of £93,000) relating to the recovery of amounts previously 
written off as uncollectable.

14. 

Cash and cash equivalents

Cash and cash equivalents include the following for the purposes of the cash fl ow statement:

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

Cash at bank and in hand

15. 

Trade and other payables

Current

Trade payables

Social security and other taxes

Other payables

Accruals and deferred income

Total

As at 31 December

2017

£’000

3,369

3,369

As at 31 December

2017

£’000

1,671

568

41

1,257

3,537

2018

£’000

4,041

4,041

2018

£’000

1,435

476

847

731

3,489

The directors consider that the carrying value of trade and other payables measured at book value and amortised cost approximates to fair value.

57
57

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

16. 

Loans and borrowings

Bank loans

Repayable within 1 year

Repayable within 2 – 5 years

Hire purchase fi nance

Repayable within 1 year

Repayable within 2 – 5 years

Total

Repayable within 1 year

Repayable within 2 – 5 years

The interest rates expected are as follows:

Finance loans

Bank loans

Invoice fi nancing

Secured loans

As at 31 December

2017

£’000

401

221

622

181

593

774

582

814

1,396

As at 31 December

2017

%

7

10

–

2018

£’000

1,992

139

2,131

177

414

591

2,169

553

2,722

2018

%

7

10

3.5

The borrowings of the group are secured by a debenture including a fi xed charge over all present freehold and leasehold property, a fi rst fi xed charge 
over book and other debts and a fi rst fl oating charge over all assets.

17.  Deferred tax

Deferred tax is calculated in full on temporary differences under the liability method using tax rate of 17% – 25%.

The movement on the deferred tax account is as shown below:

Opening balance

On acquisition of subsidiary 

Recognised in profi t and loss:

Tax expense

Closing balance

Deferred tax liability

Year ended 31 December

Deferred tax asset

Year ended 31 December

2018

£’000

(1,959)

(265)

428

(1,796)

2017

£’000

(278)

(1,740)

59

(1,959)

2018

£’000

–

168

73

241

2017

£’000

–

–

–

–

The deferred tax liability has arisen due to the timing difference on accelerated capital allowances amounting to £51,000 (2017: £57,000) and on the 
intangible assets acquired in a business combination amounting to £1,057,000 (2017: £1,902,000). 

In the Finance Act 2016 the UK government announced its intention to reduce the standard corporation tax rate to 17% by 2020. The measure to reduce 
the rate to 17% for the fi nancial year beginning 1 April 2020 was substantively enacted on 6 September 2016 and has, where applicable, been refl ected 
in the fi nancial statements.

Deferred tax asset has arisen from loss carry forward for LMS amounting to £964,000 and recognised at a rate of 25%.

358

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

18.  Dividends

Year to December 2018

Final dividend – 2017

Interim dividend – 2018 

Year to December 2017

Final dividend – 2016

Interim dividend – 2017 

19. 

Called up share capital

Allotted and issued

Ordinary shares of £0.25 each:

At 1 January 2017

New share issue

At 31 December 2017 and 2018

All ordinary shares carry equal rights.

20.  Reserves

Share premium

Annual  Report 2018

Paid 

Amount per share

10 Jul 18

13 Nov 18

2.6p

1.5p

Paid 

Amount per share

13 Jul 17

13 Nov 17

1.5p

1.4p

Date

No of shares

'000

30 Nov 17

64,538

12,211

76,749

Total

£’000

1,995

1,150

3,145

Total

£’000

968

904

1,872

£’000

16,135

3,052

19,187

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

The share premium reserve contains the premium arising on the issue of equity shares, net of issue expenses incurred by the Company.

Retained earnings

Retained earnings represent cumulative profi ts or losses, net of dividends and other adjustments.

Merger reserve

The merger reserve arose due to the group reconstruction in 2016. The effect of the application of merger accounting principles on the merger reserve 
is that the share capital and other distributable reserves that existed in Warpaint Cosmetics Group Limited as at the point Warpaint London PLC legally 
acquired Warpaint Cosmetics Group Limited is accounted for as if it had been in existence as at 31 December 2015 and as at the 1 January 2015. The 
corresponding entry being the merger reserve so the overall net assets as at the comparative dates are not affected.

The 2016 movement on the merger reserve arose due to the acquisition of Treasured Scent (2014) Limited on 11 November 2016. The shareholders of 
Treasured Scent (2014) Limited transferred their shares to Warpaint London PLC in exchange for shares in Warpaint London PLC, the difference in fair 
value of the consideration was £2,005,233. This is adjusted through the merger reserve as it is considered part of the consideration paid by Warpaint 
London PLC to acquire Treasured Scents (2014) Limited.

The 2017 movement in merger reserve represents the difference between the issue price and the nominal value of shares issued as consideration for 
the acquisition of subsidiary undertaking.

Other reserves

‘Other reserves’ have arisen from the share-based payment charge. The shares over which the options were issued are that of the parent company. 
‘Other reserves’ have also arisen on translation of foreign subsidiaries.

59

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

21. 

Share based payments

Movements in the number of options and their weighted average exercise prices are as follows:

Outstanding at the beginning of the year

Granted during the year

Expired during the year

Outstanding at the end of the year

Weighted average

Weighted average

exercise price (pence)

Number of options

exercise price (pence)

Number of options

2018

237.5

244.0

237.5

243.6

2018

255,892

3,837,462

(22,737)

4,070,617

2017

–

237.5

–

237.5

2017

–

277,788

(21,986)

255,892

The weighted average remaining contractual life of the options is 5.0 years.

The following options over ordinary shares have been granted by the Company:

29 June 2017

21 September 2018

Exercise price

Exercise period 

Pence

237.50

254.5

(years)

Number of options

3

5

255,051

3,837,462

At the date of grant, the options were valued using the Black-Scholes option pricing model. The fair value per options granted and the assumptions 
used in the calculations were as follows:

Expected volatility

Expected life (years)

Risk-free interest rate

Expected dividend yield

Fair value per option (£)

24 Sept 18

29 June 17

78%

10

1.61%

1.53%

0.422

64%

3

0.38%

2%

0.963

On 21 September 2018, share options with an exercise price of 254.5p, equal to the closing mid-market value immediately prior to the date of grant, 
and subject to the achievement of demanding Earnings Per Share (“EPS”) and Total Shareholder Return (“TSR”) performance conditions measured 
over a period of up to 5 years were granted to certain directors.

The share options are exercisable up to 10 years from the date of grant. Vesting is subject to the performance conditions set out below:

•   50% of the award is subject to an adjusted EPS growth performance condition. One third of this portion of the award will be tested and vest after three, four 
and fi ve years. Vesting is based on adjusted EPS in the years ending Dec 2020, 2021 and 2022. Threshold vesting of 20% of the award is achieved at 12.5% 
compound annual EPS growth and full vesting at 22.5% compound annual EPS growth, measured from 31 December 2017.

•   50% of the award is subject to an absolute TSR performance condition tested following the announcement of results for the years ending 31 December 
2020, 2021 and 2022. Threshold vesting of 20% of the award is achieved at 8% compound annual TSR and straight line vesting up to 100% vesting at 
18% compound annual TSR, measured from 31 December 2017.

An additional grant of 460,494 share options with the same terms was made on the same date to three senior management individuals of the Company. 

On 29 June 2017, the Company granted in aggregate over 277,788 ordinary shares of 25 pence each in the Company under the Enterprise Management 
Incentive Scheme to all staff members, including the Company’s Chief Financial Offi cer, Neil Rodol, but excluding all other directors at that time. 
The Options are exercisable for a period of seven years from 29 June 2020, subject to certain performance conditions being met, including that the 
compound annual growth rate in the Company’s earnings per share must exceed 8 per cent over the three fi nancial years commencing 1 January 
2017, subject to the discretion of the Company’s remuneration committee. 

The charge in the statement of comprehensive income for the share based payments during the year was £116,000 (2017: £45,000). 

360

Annual  Report 2018

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

22.  Related party transactions

Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation. Related party transactions 
are considered to be conducted at arm’s length. 

Key management personnel are considered to be the directors. Compensation of the directors is disclosed in note 4 with the exception of dividends 
and drawings which are disclosed in note 18. 

During 2018, Warpaint Cosmetics (2014) Ltd paid rent in the sum of £120,000 (2017: £120,000) to Direct Supplies Group Ltd, of which Mr S Bazini is a 
director. At the year end the amount due to Direct Supplies Group Ltd was £39,518 (2017: £80,000).

During 2018, Warpaint Cosmetics (2014) Ltd paid rent in the sum of £120,000 (2017: £120,000) to Warpaint Cosmetics Ltd, of which Mr E Macleod and 
Mr S Bazini are directors. At the year end the amount due to Warpaint Cosmetics Ltd was £nil (2017: £36,000).

During 2018, Retra Holdings Limited paid rent in the sum of £197,083 (2017: £nil) to Warpaint Cosmetics Ltd, of which Mr E Macleod and Mr S Bazini 
are directors. 

During the year, the Company advanced £nil (2017: £12,500) to Mr S Bazini, a director of the Company. During the year, the director repaid £100 (2017: 
£26,276). Mr S Bazini incurred expenses on behalf of the Company totalling £nil (2017: £1,804). At the year end the Company owed the sums of £100 
(2017: £nil) to Mr S Bazini. 

During the year, the Company advanced £nil (2017: £12,500) to Mr E Macleod, a director of the Company. During the year, the director repaid £100 
(2017: £17,711). Mr E Macleod was reimbursed expenses on behalf of the Company totalling £nil (2017: £4,071). At the year end the Company owed the 
sums of £100 (2017: £Nil) to Mr E Macleod.

23. 

Financial instruments

Capital risk management

The board has overall responsibility for the determination of the Group’s risk management objectives and policies. The overall objective of the board 
is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s competitiveness and fl exibility. The Group reports in 
Sterling. All funding requirements and fi nancial risks are managed based on policies and procedures adopted by the board of directors. 

The Group manages its capital to ensure its ability to continue as a going concern and to maintain an optimal capital structure to reduce cost of capital. 
The capital structure of the Group comprises equity attributable to equity holders of the Company consisting of invested capital as disclosed in the 
Statement of Changes in Equity and cash and cash equivalents.

The Group’s invested capital is made up of share capital and retained earnings totalling £37,550,000 as at 31 December 2018 (2017: £37,120,000) as 
shown in the statement of changes in equity.

The Group maintains or adjusts its capital structure through the payment of dividends to shareholders and issue of new shares.

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

Year ended 31 December

2018

£’000

4,041

11,510

15,551

(3,013)

(2,722)

(5,735)

9,816

2017

(restated)

£’000

3,369

12,925

16,294

(2,969)

(1,396)

(4,365)

11,929

Financial assets

Financial assets at amortised cost (2017: loans and receivables) including cash and cash equivalents:

Cash and cash equivalents 

Trade and other receivables

Financial liabilities

Financial liabilities at amortised cost:

Trade and other payables

Bank loan

Net

Financial assets measured at fair value through the income statement comprise cash and cash equivalents.

Financial assets measured at amortised cost comprise trade receivables and other receivables.

Financial liabilities measured at amortised cost comprise trade payables and other payables, and bank loans.

61

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

23. 

Financial instruments (continued)

Cash and cash equivalents

This comprises cash and short-term deposits held by the Group. The carrying amount of these assets approximates their fair value.

General risk management principles

The Group’s activities expose it to a variety of risks including market risk (interest rate risk), credit risk and liquidity risk. The Group manages these 
risks through an effective risk management programme and through this programme, the board seeks to minimise potential adverse effects on the 
Group’s  fi nancial  performance.  The  directors  have  an  overall  responsibility  for  the  establishment  of  the  Group’s  risk  management  framework.  A 
formal risk assessment and management framework for assessing, monitoring and managing the strategic, operational and fi nancial risks of the 
Group is in place to ensure appropriate risk management of its operations.

The following represent the key fi nancial risks that the Group faces:

Market risk

The Group’s activities expose it to the fi nancial risk of interest rates.

Interest rate risk

The Group’s interest rate exposure arises mainly from its interest-bearing borrowings. Contractual agreements entered into a fl oating rates expose the 
entity to cash fl ow risk. Interest rate risk also arises on the Group’s cash and cash equivalents. The Group does not enter into derivative transactions 
in order to hedge against its exposure to interest rate fl uctuations. An increase in the rate of interest by 100 basis points would decrease profi ts by 
£18,000 (2017: £13,000) with an increase in profi ts by the same amount for a decrease in the rate of interest by 100 basis points.

Credit risk

Credit risk is the risk of fi nancial loss to the Group if a customer or a counterparty to a fi nancial instrument fails to meet its contractual obligations.

The Group’s principal fi nancial assets are trade and other receivables and bank balances and cash. The credit risk on liquid funds is limited because 
the counterparties are banks with high credit-ratings assigned by international credit-rating agencies.

The Group’s credit risk is primarily attributable to trade receivables. The Group has a policy of assessing credit worthiness of potential and existing 
customers before entering into transactions. There is ongoing credit evaluation on the fi nancial condition of accounts receivable using independent 
ratings where available or by assessment of the customer’s credit quality based on its fi nancial position, past experience and other factors. The Group 
manages the collection of its receivables through its ongoing contact with customers so as to ensure that any potential issues that could result in 
non-payment of the amounts due are addressed as soon as identifi ed. The Group makes a provision in the fi nancial statements for expected credit 
losses based on an evaluation of historical data and applies percentages based on the ageing of trade receivables.

The  maximum  exposure  to  credit  risk  in  respect  of  the  above  is  the  carrying  value  of  fi nancial  assets  recorded  in  the  fi nancial  statements.  At 
31 December 2018, the Group has trade receivables of £11,025,000 (2017: £11,903,000). 

The following table provides an analysis of trade receivables that were due, but not impaired, at each fi nancial year end. The Group believes that the 
balances are ultimately recoverable based on a review of past impairment history and the current fi nancial status of customers.

Current

1 – 30 days

31 – 60 days

61 – 90 days

91 + days

Allowance for doubtful debts

Total trade receivables – gross

As at 31 December

2018

£’000

4,206

3,014

2,597

924

398

(114)

2017

£’000

4,241

3,550

2,623

868

794

(173)

11,025

11,903

The directors are unaware of any factors affecting the recoverability of outstanding balances at 31 December 2018 and, consequently, no further 
provisions have been made for bad and doubtful debts.

The allowance for bad debts has been calculated using a 12 month expected credit loss model, as set out below, in accordance with IFRS 9. There are 
no receivables subject has been subject to a signifi cant increase in credit risk. The fi gures presented below for 2017 are for comparison purposes only. 
The actual doubtful debt allowance for 2017 was £173,000 and the comparatives have not been restated.

362

Annual  Report 2018

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

23. 

Financial instruments (continued)

As at 31 December

2018

As at 31 December

2017

£’000

4,206

3,014

2,597

924

398

%

0.122

0.366

1.098

3.294

9.882

£’000

5

11

29

30

39

114

£’000

4,241

3,550

2,623

868

794

%

0.122

0.366

1.098

3.294

9.882

£’000

5

13

29

29

78

154

Current

1 – 30 days

31 – 60 days

61 – 90 days

91 + days

Credit quality of fi nancial assets

Trade receivables, gross (Note 13):

Receivable from large companies

Receivable from small or medium-sized companies

Total neither past due nor impaired

Past due but not impaired:

Less than 30 days overdue

30 – 90 days overdue

Total past due but not impaired

Individually determined to be impaired (gross):

Less than 30 days overdue

30 – 90 days overdue

Total individually determined to be impaired (gross)

Less: Impairment provision

Total trade receivables, net of provision for impairment

Cash and cash equivalents, neither past due nor impaired (Moody’s ratings of respective counterparties):

A rated

AA rated

BAA rated

Total cash and cash equivalents

For the purpose of the groups monitoring of credit quality, large companies or groups are those that, based on information available to management 
at the point of initially contracting with the entity, have annual turnover in excess of £100,000 (2017: £100,000).

Liquidity risk

Liquidity risk arises from the Group’s management of working capital. It is the risk that the Group will encounter diffi culty in meeting its fi nancial 
obligations as they fall due. The Group’s policy is to ensure that it will always have suffi cient cash to allow it to meet its liabilities when they become 
due. To achieve this aim, it closely monitors its access to bank and other credit facilities in comparison to its outstanding commitments on a regular 
basis to ensure that it has suffi cient funds to meet the obligations as they fall due.

The  board  receives  regular  forecasts  which  estimate  cash  fl ows  over  the  next  eighteen  months,  so  that  management  can  ensure  that  suffi cient 
funding is in place as it is required.

63

As at 31 December

2018

£’000

3,617

589

4,206

3,014

3,805

6,819

16

98

114

(114)

11,025

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

2017

£’000

3,929

312

4,241

3,550

4,112

7,662

–

173

173

(173)

11,903

As at 31 December

2018

£’000

434

1,086

2,521

4,041

2017

£’000

800

–

2,569

3,369

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

23. 

Financial instruments (continued)

The  tables  below  summarise  the  maturity  profi le  of  the  combined  group’s  non-derivative  fi nancial  liabilities  at  each  fi nancial  year  end  based  on 
contractual undiscounted payments, including estimated interest payments where applicable:

Year ended 31 December 2018

Trade payables

Other payables

Accruals

Bank loans

Estimated interest

Year ended 31 December 2017

Trade payables

Other payables

Accruals

Bank loans

Estimated interest

Less than 6 months

Between 6 months 
and 1 year

£’000

1,435

847

731

1,910

50

4,973

£’000

–

–

–

259

125

384

Less than 6 months

Between 6 months 
and 1 year

£’000

1,671

41

1,257

–

102

3,071

£’000

–

–

–

582

63

645

Between 1 
and 5 years

£’000

–

–

–

553

491

1,044

Between 1 
and 5 years

£’000

–

–

–

814

201

1,015

Total

£’000

1,435

847

731

2,722

666

6,401

Total

£’000

1,671

41

1,257

1,396

366

4,731

The borrowings of the group are secured by a debenture including a fi xed charge over all present freehold and leasehold property, a fi rst fi xed charge 
over book and other debts and a fi rst fl oating charge over all assets.

Foreign exchange risk

The Group operates in a number of markets across the world and is exposed to foreign exchange risk arising from various currency exposure in 
respect of cash and cash equivalents, trade receivables and trade payables, in particular with respect to the US dollar. The Group mitigates its foreign 
exchange risk by negotiating contracts with key suppliers that offer a fl exible discount structure to offset any adverse foreign exchange movements 
and through the use of forward currency contracts. At December 2018, there were total sums of £72,345 (2017: £304,527) held in foreign currency.

The Group is also exposed to currency risk as the assets of its subsidiary are denominated in US Dollars. At 31 December 2018 the net foreign assets 
were £0.3m (2017: £nil). Differences that arise from the translation of these assets from US dollar to sterling are recognised in other comprehensive 
income in the year and the cumulative effect as a separate component in equity. The Group does not hedge this translation exposure to its equity.

A 5% weakening of sterling would result in a £4,000 increase in reported profi ts and equity, while a 5% strengthening of sterling would result in £3,000 
decrease in profi ts and equity.

Derivatives carried at fair value:

Exchange (loss)/gain on forward foreign currency contracts

2018

£’000

–

2017

£’000

(3)

The Group, along with other businesses, will face the risk of infl ationary pressures through commodities cost increases, further driven by currency 
weakness post Brexit.

Forward contracts and options

The Group enters into forward foreign exchange contracts and options to manage the risk associated with anticipated sale and purchase transactions 
which are denominated in foreign currencies. 

As at 31 December 2018, the group has 4 (2017: 1) forward foreign exchange contracts outstanding. Derivative fi nancial instruments are carried at 
fair value. 

364

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

23. 

Financial instruments (continued)

The following table details the foreign currency contracts outstanding as at the balance sheet date.

a) Contracted exchange rate

3 months or less

3 to 6 months

b) Contract value

3 months or less

3 to 6 months

c) Foreign currency

3 months or less

3 to 6 months

Annual  Report 2018

2018

£/€

1.1293

1.1275

2018

£’000

779

195

974

2018

€’000

880

220

1,100

2017

£/$

1.3393

–

2017

£’000

359

–

359

2017

$’000

481

–

481

Fair value of fi nancial assets and liabilities

Financial instruments are measured in accordance with the accounting policy set out in Note 1. All fi nancial instruments carrying value approximates 
its fair value with the exception of foreign currency forward contracts and options which are considered Level 2. The directors consider that there is no 
signifi cant difference between the book value and fair value of the Group’s fi nancial assets and liabilities and is considered to be immaterial.

24.  Pension costs

The Group operates a defi ned contribution pension scheme. Contributions payable to the company’s pension scheme are charged to the statement of 
comprehensive income in the period to which they relate. The amount charged to profi t in each period was £62,900 (2017: £13,800).

25.  Operating lease commitments – Group company as lessee

The Group leases offi ces and warehouses under non-cancellable operating lease agreements. The lease terms are between 5 and 10 years and are 
renewable at the end of the lease period at market rate.

The future aggregate minimum lease payments under non-cancellable operating leases are as follows:

Land and buildings

Not later than 1 year

Later than 1 year and not later than 5 years

Later than 5 years

Total

26. 

Controlling party

In the opinion of the directors there is no ultimate controlling party.

 27.  Earnings per share

2018

£’000

700

2,800

2,345

5,845

2017

£’000

466

1,542

1,290

3,298

Basic earnings per share are calculated by dividing profi t or loss attributable to ordinary equity holders by the weighted average number of ordinary 
shares in issue during the period. 

The weighted average number of shares for the current year includes the shares issued as consideration for the acquisition of Retra Holdings on 
30 November 2017.

65

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

 
Warpaint London P LC

Notes to the Consolidated Financial Statements (continued)
for the year ended 31 December 2018

 27.  Earnings per share (continued)

Basic earnings per share (pence)

Diluted earnings per share (pence)

The calculation of basic and diluted earnings per share is based on the following data:

Earnings

Earnings for the purpose of basic earnings per share, being the net profi t

Number of shares

Weighted number of ordinary shares for the purpose of basic earnings per share

Potentially dilutive shares awarded

Weighted number of ordinary shares for the purpose of diluted earnings per share

2018

4.66

4.66

2018

£’000

3,575

2017

8.34

8.34

2017

£’000

5,473

2018

2017

76,749,125

65,575,658

–

–

76,749,125

65,575,658

The 4,092,513 share options (2017: 255,862) in issue during the year has not been included in the computation of diluted earnings per share, as per 
IAS 33, the share options are not dilutive as they are not likely to be exercised given that the exercise price is higher than the average market price.

28.  Notes supporting statement of cash fl ows

Signifi cant  non-cash  transactions  from  investing  activities  is  the  equity  consideration  for  the  business  combination  of  £2,158,000  during  the  year 
ended 31 December 2017. The non-cash transactions arising on the acquisition of LMS during the year ended 31 December 2018 and Retra during the 
year ended 31 December 2017 are as follows:

2018

Total

£’000

8

1,307

417

168

272

(1,704)

–

–

468

Current

loans and

borrowings

£’000

–

7,855

(7,273)

582

261

1,326

2,169

2017

Total

£’000

929

4,088

8,698

–

292

(2,234)

(74)

(8,687)

2,962

Total

£’000

–

8,689

(7,293)

1,396

–

1,326

2,722

Non-current

loans and

borrowings

£’000

–

834

(20)

814

(261)

–

553

Property, plant and equipment

Stock

Trade and other receivables

Deferred tax

Cash and cash equivalents

Trade and other payables

Corporation tax

Loans

Non-cash transactions from fi nancing activities are shown in the table below.

At 1 January 2017

Non-cash fl ows:

Amounts recognised on business combinations

Cash fl ows

At 31 December 2017

Non-cash fl ows: reclassifi cation of loans

Cash fl ows

At 31 December 2018

366

Company Statement of Financial Position
for the year ended 31 December 2018

Fixed assets

Investments

Current assets

Trade and other receivables

Cash and cash equivalents

Total current assets

Current liabilities

Trade and other payables

Corporation tax liability

Total current liabilities

Net current assets

Total assets less current liabilities

Capital and reserves

Share capital

Share premium

Merger reserve

Share option reserve

Retained earnings

Shareholders’ funds

Annual  Report 2018

2018

£’000

35,833

35,833

14,988

113

15,101

67

–

67

15,034

50,867

19,187

19,359

1,895

169

10,257

50,867

2017

(restated)

£’000

34,248

34,248

11,249

149

11,398

189

–

189

11,209

45,457

19,187

19,359

1,895

45

4,971

45,457

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

Note

3

4

5

6

7

8

As permitted by section 408 of the Companies Act 2006, the profi t and loss account is not presented. The profi t for the year amounted to £8,433,000 
(2017: £4,592,000). 

The fi nancial statements on pages 67 to 70 were approved and authorised for issue by the board of directors on 10 April 2019 and were signed on its 
behalf by:

Neil Rodol
Chief Financial Offi cer

The notes on pages 42 to 70 form part of these fi nancial statements.

67

 
Warpaint London P LC

Company Statement of Changes in Equity
for the year ended 31 December 2018

As at 31 December 2016

Shares issued during the year

Shares issued for Retra Holdings

Share issue costs

Movement in other reserves

Profi t for the year

Dividends paid

Notes

6/7

6/7

Share Capital

Share Premium

Merger reserve

£’000

16,135

2,789

263

–

–

–

–

£’000

1,806

18,410

–

(857)

–

–

–

£’000

–

–

1,895

–

–

–

–

As at 31 December 2017

19,187

19,359

1,895

Movement in other reserves

Profi t for the year

Dividends paid

–

–

–

–

–

–

–

–

–

Share Option

Reserve

£’000

–

–

–

–

45

–

–

45

124

–

–

Retained

Earnings

£’000

2,251

–

–

–

–

Total

Equity

£’000

20,192

21,199

2,158

(857)

45

4,592

4,592

(1,872)

(1,872)

4,971

45,457

–

8,433

124

8,433

(3,147)

(3,147)

As at 31 December 2018

19,187

19,359

1,895

169

10,257

50,867

The notes on pages 42 to 70 form part of these fi nancial statements.

368

Annual  Report 2018

Notes to the Company Financial Statements
for the year ended 31 December 2018

1. 

Signifi cant accounting policies

Basis of preparation

Where equity instruments are granted to persons other than employees, 
the  profi t  and  loss  account  is  charged  with  the  fair  value  of  goods  and 
services received.

These separate fi nancial statements of Warpaint London PLC have been 
prepared  in  accordance  with  applicable  United  Kingdom  accounting 
standards,  including  Financial  Reporting  Standard  102  –  The  Financial 
Reporting  Standard  Applicable  in  the  United  Kingdom  and  Republic  of 
Ireland (FRS 102), and with the Companies Act 2006. 

The Company’s fi nancial statements are presented in GBP. 

In  preparing  the  separate  fi nancial  statements  of  the  parent  company, 
advantage  has  been  taken  of  the  following  disclosure  exemptions 
available to qualifying entities: 

•   Only  one  reconciliation  of  the  number  of  shares  outstanding  at  the 
beginning and end of the period has been presented as the reconciliations 
for the group and the parent company would be identical; 

•   No cash fl ow statement or net debt reconciliation has been presented 

for the parent company; 

•   Disclosures in respect of the parent company’s income, expense, net 
gains and net losses on fi nancial instruments measured at amortised 
cost  have  not  been  presented  as  equivalent  disclosures  have  been 
provided in respect of the group as a whole; 

•   Disclosures in respect of the parent company’s share-based payment 
arrangements have not been presented as equivalent disclosures have 
been provided in respect of the group as a whole; and 

•   No disclosure has been given for the aggregate remuneration of the key 
management personnel of the parent company as their remuneration 
is included in the totals for the group as a whole.

The  fi nancial  statements  have  been  prepared  under  the  historical  cost 
convention.  The  principal  accounting  policies  adopted  are  the  same  as 
those set out in note 1 to the consolidated fi nancial statements except 
as set out below.

Investments 

Investments  in  subsidiaries  are  measured  at  cost  less  accumulated 
impairment.

Share-based payments

Where share options are awarded to employees, the fair value of the options 
at the date of grant is charged to profi t or loss over the vesting period. Non-
market vesting conditions are taken into account by adjusting the number 
of equity instruments expected to vest at each balance sheet date so that, 
ultimately, the cumulative amount recognised over the vesting period is based 
on the number of options that eventually vest. Market vesting conditions are 
factored into the fair value of the options granted. The cumulative expense is 
not adjusted for failure to achieve a market vesting condition.

Going Concern 

Going concern for the company has been considered along with the Group 
by the directors. The consideration is set out in note 1 of the consolidated 
fi nancial statements.

Critical accounting estimates and judgements 

The Company makes certain estimates and assumptions regarding the 
future.  Estimates  and  judgements  are  continually  evaluated  based  on 
historical  experience  and  other  factors,  including  the  expectations  of 
future events that are believed to be reasonable under the circumstances. 
In  the  future,  actual  experience  may  differ  from  these  estimates  and 
assumptions. The estimates and assumptions that have a signifi cant risk 
of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next fi nancial year are discussed below.

Judgements and accounting estimates and assumptions

Impairment of investments

An  impairment  test  is  undertaken  where  there  are  indicators  of  the 
value of the investment being impaired. The directors use judgement in 
assessing the value of investments held.

Recoverability of intercompany balances

The directors assess the recoverability of balances from group companies 
based on the estimated trading results of the subsidiary companies. 

Dividends

Dividends are recognised when they become legally payable. In the case 
of interim dividends to equity shareholders, this is when declared by the 
directors.  In  the  case  of  fi nal  dividends,  this  is  when  approved  by  the 
shareholders at the annual general meeting.

Prior year restatement

During the year ended 31 December 2018, the consideration for the acquisition 
of Retra Holdings Limited was fi nalised. The previously disclosed purchase 
price of £18.36 million was reduced by £450,000, on delivery of a fi nal EBITDA 
statement to the previous owners of Retra, resulting in a reduction in the 
investment and an increase in the other receivable. The comparative fi gures 
at 31 December 2017 have been adjusted retrospectively. This has no impact 
on the reserves or the shareholders’ funds. 

2. 

Staff costs

i

F
n
a
n
c
i
a
l

S
t
a
t
e
m
e
n
t
s

Year ended 31 December

2018

£’000

169

19

2

190

2017

£’000

147

16

–

163

The fair value of the award also takes into account non-vesting conditions. 
These  are  either  factors  beyond  the  control  of  either  party  (such  as  a 
target based on an index) or factors which are within the control of one 
or other of the parties (such as the company keeping the scheme open 
or the employee maintaining any contributions required by the scheme).

Wages and salaries

Social security costs

Pension costs

Where  the  terms  and  conditions  of  options  are  modifi ed  before  they 
vest, the increase in the fair value of the options, measured immediately 
before and after the modifi cation, is also charged to profi t or loss over the 
remaining vesting period.

69

 
Warpaint London P LC

Notes to the Company Financial Statements (continued)
for the year ended 31 December 2018

2. 

Staff costs (continued)

The  average  monthly  number  of  employees  during  the  period  was  as 
follows:

Year ended 31 December

5. 

Creditors due within one year

Directors

Directors’ remuneration, included in staff costs

Salaries

2018

No.

6

6

2018

£’000

169

169

2017

No.

6

6

2017

£’000

147

147

The directors are the only key management personnel.

3. 

Investments

Trade payables

Other taxation and social security

Accruals and deferred income

6. 

Called up share capital

Allotted and issued

Ordinary shares of £0.25 each

2018

£’000

–

29

38

67

2017

£’000

135

27

27

189

No of shares

Date 

’000

£’000

Cost

At January 2018 (as restated)

Additions

At December 2018

Net book value

At 31 December 2018

At 31 December 2017 (as restated)

At 31 December 2018

At 1 January

£’000

New share issue

30 Nov 17

At 31 December 2017 and 2018

64,538

12,211

76,749

16,135

3,052

19,187

34,248

1,585

35,833

35,833

34,248

All ordinary shares carry equal rights.

7. 

Share premium

Share premium

2018

£’000

19,359

2017

£’000

19,359

During  the  year  ended  31  December  2018,  the  consideration  for  the 
acquisition of Retra Holdings Limited was fi nalised. The previously disclosed 
purchase  price  of  £18.36  million  was  reduced  by  £450,000  resulting 
in  a  reduction  in  the  investment  fi gure  by  £450,000.  The  comparative 
fi gures at 31 December 2017 have been adjusted retrospectively and the 
corresponding reductions is recognised in other debtors. 

The share premium reserve contains the premium arising on the issue 
of  equity  shares,  net  of  issue  expenses  incurred  by  the  Company.  On 
30 November 2017, the Company issued 11,157,894 ordinary £0.25 shares 
at a price of £1.90 for cash and 1,052,631 shares at a price of £2.05 per 
share as consideration for an acquisition, resulting in share premium of 
£20,216,000 less directly attributable share issue costs of £857,000.

On 3 August 2018 Warpaint London PLC acquired the entire share capital 
in Marvin Leeds Marketing Services Inc.

8. 

Other reserves

The Company subsidiaries, as at the period end are shown in note 8 of the 
consolidated fi nancial statements. 

4. 

Debtors (as restated)

Due from group undertakings

Other debtors

Prepayments and accrued income

2018

£’000

14,975

1

12

14,988

2017

(restated)

£’000

10,791

450

8

11,249

Amounts  due  from  related  undertakings  are  unsecured,  non-interest 
bearing and payable on demand.

The movement in merger reserve represents the difference between the 
issue price and the nominal value of shares issued as consideration for 
the acquisition of subsidiary undertaking.

The share option represents share-based payment charges on the share 
options that were in issue.

9. 

Related party transactions

The  Company  has  taken  advantage  of  the  disclosure  of  related  party 
transactions with wholly owned fellow Group companies. Related party 
transactions  with  key  management  personnel  (including  directors)  are 
shown in note 22 of the Consolidated Financial Statements.

370

Officers and Professional Advisers

  Directors 

  Registered  Offi ce 

C Garston 
S Bazini   
E Macleod 
N Rodol   
S Craig 

K Sadler  
P Hagon  

Chairman
Joint Chief Executive Offi cer 
Joint Chief Executive Offi cer
Chief Financial Offi cer
General Counsel & Company  
Secretary
Non-Executive Director
Non-Executive Director

Units B&C 
Orbital Forty Six 
The Ridgeway Trading Estate
Iver
Buckinghamshire
SL0 9HW

  Company  Number 

10261717 

  Nominated Adviser & Broker 

  Auditors 

  Solicitors 

  Registrars 

  Financial PR 

Stockdale Securities Limited
100 Wood Street
London
EC2V 7AN 

BDO LLP
55 Baker Street
London 
W1U 7EU

DAC Beachcroft LLP
25 Walbrook
London
EC4N 8AF

Neville Registrars Limited 
Neville House 
Steel Park Road
Halesowen 
West Midlands 
B62 8HD

IFC Advisory Limited
24 Cornhill
London
EC3V 3ND

 Perivan Financial Print  254163

71

 O
t
h
e
r

I

n
f
o
r
m
a
t
i
o
n

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
WARPAINT LONDON PLC
Units B&C 
Orbital Forty Six 
The Ridgeway Trading Estate
Iver
Buckinghamshire
SL0 9HW