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Warpaint London PLC

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FY2019 Annual Report · Warpaint London PLC
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WARPAINT LONDON PLC
Units B&C 
Orbital Forty Six 
The Ridgeway Trading Estate
Iver
Buckinghamshire
SL0 9HW

Warpaint London PLC

Contents

Strategic Report 
03   Mission Statement   
04   Headline Results 
06   Chairman’s Statement 
08   Chief Executive Statement
14   Financial Review
20   Risk Management

Governance 
23   Board of Directors
26   Corporate Governance Report 
33   Audit Committee Report
34   Remuneration Committee Report
37   Directors’ Report 
41   Independent Auditor’s Report 

Financial Statements 
44   Consolidated Statement of Comprehensive Income 
45   Consolidated Statement of Financial Position 
47   Consolidated Statement of Changes in Equity 
48   Consolidated Statement of Cash Flows 
49   Notes to the Consolidated Financial Statements 
77   Company Statement of Financial Position 
78   Company Statement of Changes in Equity 
79   Notes to the Company Financial Statements 

Other Information
82   Officers and Professional Advisers 

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Annual Report 2019

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Mission Statement 

“Warpaint’s mission is to provide access 
to an extensive range of high quality 
cosmetics at an affordable price.”

We strive to fulfil our mission by:
• Utilising marketing and advertising initiatives that are efficient
• Creating innovative, eye catching and desirable packaging
• Creating cosmetic products of high quality
• Always striving to improve and better our brand and product offers
• Being at the cutting edge of trend

Our Values
• We use high quality ingredients
• We manufacture products that are safe and kind to the user
• We follow and adhere strictly to all relevant regulatory compliance in all territories where we sell our products

Our Ethics
• We do not test our products on animals regardless of the regulatory requirements we encounter
• We always seek the best value and quality from every constituent ingredient
• We endeavour to ensure that all our suppliers mirror our values and understand our principles

Our Ethos - Who will you be Today?
• To give customers the ability and the flexibility to style themselves based on who they want to be
• To engage customers by interacting with them directly using a variety of media platforms
• To make our products easily available to our customers
• To empower our customers by seeking their feedback, interaction and views

33

3

 
 
Headline Results

Headline results for the year to 31 December 2019
Warpaint London plc (“Warpaint”, the “Company” or the “Group”) is made up of two divisions. 

The largest division sells own brand cosmetics under the lead brand names of W7 and Technic. W7 is sold in the UK primarily 
to retailers and internationally to local distributors or retail chains. The Technic brand is sold in the UK and continental Europe 
with a significant focus on the gifting market, principally for high street retailers and supermarkets. In addition, this division 
supplies own brand white label cosmetics produced for several major high street retailers. The Group also sells cosmetics 
using our other own brand names of Man’stuff, Body Collection, Vintage, Very Vegan, and Chit Chat.

The other division trades in close-out and excess inventory of branded cosmetics and fragrances from around the world. 

Revenue 

Profit from operations 

Profit from operations margin 

PBT 

EPS 

Cash 

Statutory Results

Year ended  
31 Dec 2019 

Year ended 
31 Dec 2018 

%
Change

£49.3m 

£48.5m 

£2.1m 

4.3% 

£1.8m 

1.8p 

£2.7m 

£4.9m 

10.1%

£4.7m 

4.7p 

£4.0m 

1.6

-56.0

-62.5

-61.7

Adjusted Statutory Results

Year ended 
31 Dec 2019  

Year ended 
31 Dec 2018 

%
Change

Revenue 

£49.3m 

£48.5m 

1.6

Adjusted profit from operations 

£5.6m* 

£8.4m* 

-33.3

Adjusted profit from operations margin 

Adjusted PBT 

Adjusted EPS 

Cash 

11.4%* 

17.3%* 

£5.2m* 

£8.3m* 

6.3p* 

9.3p* 

£2.7m 

£4.0m 

-37.3

-32.3

*  Adjusted for £0.2 million of exceptional costs (2018: £0.3 million), £2.4 million of amortisation of intangible assets (2018: 
£2.3 million), impairment costs of £nil (2018: £0.8 million), and share based payments of £0.8 million (2018: £0.1 million).

4

5

3Warpaint London PLC 
 
 
 
 
 
  
 
 
 
 
 
 
Post-Period End Highlight – Covid-19 pandemic
• As announced in February 2020, a core range of 100+ W7 products are being displayed in 56 Tesco stores across the UK
•  Prior to March 2020, current year trading was at the upper end of the board’s expectations, however many of the Group’s retail 

customers in the UK and internationally have since been impacted by the lockdown caused by the Covid-19 pandemic

•  The 2020 Christmas order book has continued to build despite the Covid-19 pandemic (April 2020: £6.9 million, April 2019: 

£7.8 million)

•  The focus is on the wellbeing of staff and protection of the business. Remote working has been introduced for staff and for 
those staff working in our offices and warehouses social distancing practices have been put in place to ensure their safety
• Cash preservation measures have been implemented and discretionary spend reduction initiatives have been introduced:

Ø Those staff not working, representing over 70% of UK staff, have been furloughed
Ø With the approval from our landlords we have deferred rental payments 
Ø  To preserve cash resources the board has decided not to recommend the payment of a final dividend for the year ended 

31 December 2019 (2018: 2.9p per share). The total dividend for the year is therefore 1.5p per share (2018: 4.4p per share)

•  Having modelled a number of scenarios, the board confirms that the Group has sufficient financial strength to withstand 

ongoing disruption to its activities for at least the next twelve months without the need to seek additional funds [even if the 
current lockdown measures were to remain in place]

•  At 30 April 2020, the Company had cash of £3.7 million, hire purchase and term debt of £0.5 million, and had made use of 

£0.3 million of its Bank trade finance facility

Financial Highlights
• Group revenue increased by 1.6% to £49.3 million (2018: £48.5 million)

Ø International revenue increased by 8.3% to £26.6 million (2018: £24.5 million)
Ø UK revenue was 46% of total (2018: 49%) as sales to the EU continued to grow 
Ø Close-out revenue for 2019 of £7.7 million (2018: £7.6 million)

• W7 and Technic brands delivered continued export sales growth of 8.6% year on year, particularly in the EU (growth of 26.5%)
• Cash at the year end of £2.7 million (31 December 2018: £4.0 million)
• Cash generated from operating activities of £4.4 million (2018: £4.4 million)
•  Gross profit margin reduced to 33.5% (2018: 35.5%) due to impact of lower margin US sales and adverse exchange rates year 

on year
Ø Excluding US business and on a constant currency basis, gross profit margin improved to 39.0% (2018: 36.9%) 

•  Adjusted profit from operations of £5.6*1 million (2018: £8.4*1 million). The majority of the movement in adjusted profit is due to:

Ø Inclusion of Marvin Leeds Marketing Services, Inc (“LMS”) £0.6 million operating costs for the whole of 2019; 
Ø Overall reduction in gross profit margin contribution; 
Ø Increased PR and marketing spend of £0.6 million to support sales initiatives; and 
Ø FX charge in the year £0.2 million (2018: FX gain £0.4 million),

• Reported profit before tax of £1.8 million (2018: £4.7 million)

Ø  Excluding US business and on a constant currency basis, plus adding back the effect of IFRS16, reported profit before tax 

for 2019 was £3.7 million (2018: £3.9 million)
• Adjusted earnings per share of 6.3p*1 (2018: 9.3p*1)

Operational Highlights
• International growth strategy in place and delivering
•  Action taken at Retra Holdings Limited (“Retra”) to improve new product development and increase all year round sales to 

complement seasonal gift sales

• Action taken at LMS to reduce cost base, improve margin and provide full range of Group product and brands
• Active discussions with other major retailers in the UK and overseas

*1  Adjusted for exceptional costs, amortisation of intangible assets, impairment costs and share based payments. Adjusted 

numbers are closer to the underlying cash flow performance of the business which is regularly monitored and measured by 
management.

4

5

3Annual Report 2019Strategic ReportChairman’s Statement

Clive Garston

I am pleased to report on the Warpaint 
Group’s trading performance in the year 
ended 31 December 2019 and the positive 
start to the current trading year. However, 
currently the corona virus pandemic 
is casting a giant shadow over world 
economies and Warpaint is not immune 
to it. As was stated in our update to the 
market on 9 April trading for the first two 
months of the current year was at the 
upper end of the board’s expectations, but 
since then there has been a substantial 
reduction in Group sales as a result of 
lockdowns, which have caused the closure 
of many of our retail outlets in the UK and 
in our other markets.

The directors have prepared forecasts for 
the period to December 2021, which are 
based on assumptions of sales, margin and 
cost savings, which the directors believe 
are conservative, although the unknown 
impact of Covid-19 could impact them 
negatively or positively. In preparing these 
forecasts a number of different scenarios 
were modelled, including a complete 
lockdown in all our markets to the end of 
2020. In this unlikely event the directors 
believe that Warpaint has sufficient 
financial strength to withstand such 
disruption for at least the next 12 months. 
The directors believe that the Company’s 
business model remains robust.

Results
Like for like numbers and adjusted 
numbers will be quoted where appropriate 
in the annual report in order to give 
shareholders clarity in understanding the 
results for the year. Like for like numbers 
are comparisons year on year of the US 
business LMS as if it had been part of the 
Group throughout 2018. Adjusted numbers 
exclude exceptional costs (made up of 

acquisition costs, staff restructuring costs, 
inventory relocation costs in the US, and 
certain legal costs), amortisation in relation 
to acquisitions, impairment costs and 
share based payments.

Adjusted profit before tax was £5.2 million 
(2018 £8.3 million) on revenue of 
£49.3 million (2018 £48.5 million) with 
basic earnings per share of 1.8p (2018 
4.7p) and adjusted earnings per share of 
6.3p (2018 9.3p). Cash at 31 December 
2019 was £2.7 million (31 December 2018 
£4.0 million). Although revenue increased 
in 2019, profit decreased mostly due to 
a reduction in gross margin. This was 
primarily caused by lower margin sales 
in the US and adverse exchange rates 
compared to 2018. 

Our international growth strategy is now 
in place and action has been taken at 
LMS to reduce the cost base, improve 
margin and provide a full range of Group 
products and brands. The proportion of 
turnover generated in the US in 2019 was 
10% compared to 11% in 2018. Action 
has been taken at Retra to improve new 
product development and increase all 
year round sales to compliment seasonal 
gift sales. The Group also continued to 
invest in PR and marketing activities 
during the period, to support sales activity. 
I am pleased to report that since the year 
end the W7 range has been successfully 
launched into Tesco, and early results are 
encouraging. Active discussions are taking 
place with other major retailers. These are 
exciting opportunities for Warpaint and we 
continually review and refresh our product 
offerings and are well-placed to grow.

It is the board’s opinion that without the 
impact of the corona virus pandemic 2020 
would have been a year of recovery and 
improvement in financial performance for 
the Group. However, as I have said above it 
is difficult to say with any certainty what the 
impact will be. The outbreak will inevitably 
have a negative impact on the business, but 
it is too early to determine the level of this 
impact on the Company’s results for the 
current financial year. I should emphasise 
that to date, there has been no material 
issue with the Company’s supply chain and 
the Company maintains healthy levels of 
stock. 

Dividend
Due to the uncertainty in trading conditions 
created by the corona virus pandemic and 
as previously announced the Board has 
decided not to recommend a final dividend 
for the year ended 31 December 2019. The 
payment of dividends will be reconsidered 
when trading conditions return to normal 
and in the light of the Group’s cash 
resources and forward orders at that time. 

Board and People
As always, I would like to thank my 
fellow board members and the Group’s 
employees for their dedication and 
commitment to the Company. The 
Company has had a challenging period 
in 2019 but it remains progressive, 
energetic and dynamic and is driven by 
the commitment of its employees. During 
2019, the board was restructured so 
that Sam Bazini became the sole chief 
executive and Eoin Macleod became 
managing director. This enables Eoin to 
concentrate on sales and to drive future 
profitability of the Group. 

6

7

3Warpaint London PLCAnnual General Meeting
The annual general meeting will be held 
on 26 June 2020 at 9am. In the light of 
the continuing public health restrictions 
associated with the corona virus 
pandemic, further details of the annual 
general meeting arrangements will 
be provided when the notice of annual 
general meeting is sent to shareholders.

Outlook 
Despite the challenges of 2019 and the 
current corona virus pandemic, I do 
believe that the Company is well-placed 
for the future. The uncertainty caused 
by the corona virus pandemic cannot 
be underestimated but the important 
thing is that the Group is financially 
sound and in a position to deal with all 
current uncertainties and implement its 
strategy.

Clive Garston
Chairman
13 May 2020

6

7

3Annual Report 2019Strategic ReportChief Executive’s Statement 

Sam Bazini

2019 was a difficult year for Warpaint 
against a backdrop of continued Brexit 
and political uncertainty, a falling US$ 
exchange rate and a challenging retail 
market, particularly in the UK. However, 
the business has shown resilience 
and adapted to the changing market 
conditions, managing to increase 
international sales by 8% and seeing an 
improvement in the performance of Retra, 
through which our Technic brand sales are 
made.

Our strategy of producing a wide range 
of high quality cosmetics at an affordable 
price has remained our key focus and we 
are very pleased with the reaction that our 
expanding product range received during 
the year, for both our W7 and Technic own 
brands. 

Sales of our branded colour cosmetics 
accounted for 80% of revenue (2018: 79%). 
The sale of colour cosmetics by the Group 
under its own brands remains its primary 
strategic focus.

W7

The Group’s lead brand remains W7 
with sales in 2019 being 46% of total 
revenue (2018: 49%). As reported in 2018, 
tough trading conditions in the UK high 
street persist and certain retailers are 
struggling to survive in their present form. 
As a consequence of this UK revenue of 
W7 was down 5%. The ongoing Brexit 
uncertainty and a winter election adversely 
affected spending patterns, shopping 
behaviour and consumer attitudes. We 
have implemented a strategy in the UK 
which we believe will increase sales of 
the W7 brand in the medium term, we are 
seeing the green shoots of this strategy 
with the recent successful launch of the 
W7 brand into Tesco. However, this has 
now been impacted by the effect of the 

corona virus pandemic. Whilst the UK was 
challenging, the W7 brand continued to 
grow in Europe increasing sales by 21%. In 
the US sales were down 11% on a like for 
like US$ basis, partly due to the collapse 
of a customer, Forever 21 in September 
2019. In the rest of the world sales were 
down 18%, with falls in Puerto Rico, 
China and New Zealand, but there were 
increased sales in other markets, notably 
Australia, Peru and South Korea.

Technic

Since the acquisition of Retra and its 
Technic brand in November 2017, we 
have taken steps to improve the sales of 
the all year round cosmetics sold under 
the Technic brand, and to make the Retra 
business profitable throughout the whole 
year, not only in the second half when 
Christmas gifting is delivered. Sales of 
Technic in 2019 were 34% of total Group 
revenue (2018: 30%), with gifting (including 
own brand white label) now accounting 
for 48% of Retra sales (2018: 55%) as the 
improved all year round range gains a 
larger share of the sales mix. In 2019 the 
UK revenue of Technic was down 3% for 
similar reasons to the fall in sales of W7. 
The Technic brand continued to grow in 
Europe with sales up 35% compared to 
2018. In 2019 the US sales of the Technic 
brand were material for the first time at 
£0.5 million and in the rest of the world 
sales were up 54%. Retra delivered break-
even EBITDA for the first half of the year 
compared to a loss of £0.5 million in the 
same period last year, entirely through 
sales of the improved Technic all year 
round cosmetics. The Retra business also 
produces and sells own brand white label 
cosmetics for several major high street 
retailers, with sales being 5% of Group 
revenue (2018: 5%). 

Close-out 

The close-out division represented 15% 
of the overall revenue of the Group (2018: 
16%). Whilst not a core focus, this side of 
the business provides a significant source 
of intelligence in the colour cosmetics 
market and access to new market trends. 

New Product Development

New Product Development remains a 
crucial part of the Groups’s activity, For 
a brand like W7, it is essential to provide 
great new product development that is 
on trend, fast to market and meets the 
consumers quickly changing needs. 
A healthy pipeline of new products is 
the continual focus of our growing New 
Product Development Team. It ensures 
great products are launched quickly 
into the market, this is something our 
customers demand and expect from 
us. For example, the Group launched 
Socialite, an eye colour palette under 
the W7 brand in May 2019 and it became 
the Groups biggest selling line in the 
year. Using manufacturing partners in 
China and Europe for our Group branded 
products, gives us the flexibility to choose 
those manufacturers we feel deliver the 
best product quickly, for the best price, 
and meet our legal and ethical compliance 
requirements. Helping in this process is 
the Group’s Hong Kong based subsidiary 
sourcing office (acquired as part of the 
Retra transaction) and its China subsidiary 
(Jinhua Badgequo Cosmetics Trading 
Company Ltd), with local employees able 
to explore new factories and oversee 
quality control and ethical sourcing. The 
Group’s China subsidiary also invoiced 
£0.12 million of locally made sales (2018: 
£0.03 million).

8

9

3Warpaint London PLCe-Commerce

The W7 brand is supported by an informed 
customer base, driven by the success of 
beauty blogs, celebrity endorsement and 
social media. We have applied the same 
approach during the year to the Retra 
brands with Technic and Man’stuff now 
having their own bespoke e-commerce 
sites. A similar marketing strategy has 
been deployed for our US e-commerce 
site, with sales made in local currency and 
with local fulfilment in place.

US Operations

The Group’s US distributor, LMS is now 
fully integrated into the Group. Prior to 
its acquisition in August 2018 two thirds 
of LMS revenue was from distributing W7 
products, the remainder being the sale 
of other branded cosmetics through its 
close-out activities. The US is the largest 
colour cosmetics market in the world 
and developing sales into the region is 
a strategic goal for the growth of our 
brands. During the year we increased our 
marketing spend in the US to drive brand 
awareness and to help support sales 
initiatives. We implemented a number 
of measures to improve the margin in 
the US business, including changing our 
third party warehousing arrangements 
to reduce costs. As a result we have seen 
an improvement in margin. Nevertheless, 
the performance of LMS in 2019 was 
disappointing, and as a result at the start 
of this year we took further action by 
restructuring the staff levels in the US to 
save $0.4 million in 2020. 

Marketing and PR

In 2019 we launched some ground 
breaking campaigns in both the traditional 
and social media environment. Our award 
winning “Here Come the Boys” campaign 
gained enormous social media coverage 
and was also featured by the Daily Mail, 

Good Morning America and ABC News. 
The W7 brand was also a key part of the 
“Being Reuben” television documentary 
airing on Quest Red in December 2019. 
Social media engagement continues 
to grow across all platforms and in 
addition we have invested in a new peer 
to peer review system and a B2C loyalty 
programme.

Covid-19 update and planning

Covid-19 has had a significant impact on 
people, societies and of course businesses 
and customers, and Warpaint is no 
exception. At the beginning of the outbreak 
in China, our initial focus was around the 
supply of our colour cosmetic products 
sourced in China, this being the main 
region of supply to the Group. This has 
since returned to normal operating levels 
and we do not expect a material impact on 
our inventory.

As countries began to lock down first in 
Europe, then the UK and US, consumer 
demand switched to essential items and 
food, and away from colour cosmetics. 
At the same time many of our customers 
who are not in the essential services 
sector have closed down temporarily, 
resulting in the cancellation, reduction or 
deferment of their orders. More recently 
we have seen a gradual improvement 
in orders from customers in all regions, 
however, overall performance is still well 
below our pre-Covid-19 expectations, and 
it remains too early to provide guidance 
on the impact of an extended period of 
lock down on our customer base and any 
reaction to a sustained period of economic 
contraction. 

The wellbeing of Warpaint staff remains 
our primary concern, whilst also continuing 
to trade to support the durability of our 
business for stakeholders. We have taken 
significant preventative measures across 

our business, both to protect the health 
of our staff and to minimise operational 
disruption. We have reduced discretionary 
spend, those staff not working because 
of the decrease in business activity have 
been furloughed and with the approval 
from our landlords we have deferred rental 
payments. Those staff still working to 
maintain operations have done so wherever 
possible from home, and for those staff 
working in our offices and warehouses 
social distancing practices have been put in 
place to ensure their safety.

Our online platforms continue to do 
business and our products in the UK are 
distributed from our own facility, and in 
the US through a third party aggregator. 
Whilst encouraging that online sales 
continue they are not significant when 
compared to the normal level of Group 
sales. Whilst the Covid-19 crisis continues 
online sales are increasing significantly 
in the UK, this allows us to remain 
engaged through online activities with our 
consumers. 

This is a difficult period for everyone, but 
we believe that with the actions we have 
taken and the Group’s current financial 
resources, we are well placed to weather 
the Covid-19 crisis. We have a global 
business and the capacity, expertise and 
strategy to drive our future growth. Before 
the Covid-19 crisis trading to the end of 
February 2020 was at the upper end of the 
board’s expectations, with higher sales, 
better margin, reduced overheads and 
higher PBT than budget, demonstrating 
that our business model is strong and that 
our brands are resonating with customers 
and consumers. In the short term, 
Covid-19 will certainly have an impact on 
our financial performance, however we 
are well positioned to take advantage of 
any improvement in market conditions.

8

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3Annual Report 2019Strategic ReportChief Executive’s Statement (continued) 

We continue to monitor the impact of the 
Covid-19 pandemic, ensuring that we look 
after customers and staff and take any 
additional steps if required. Covid-19 will 
undoubtedly influence our short-term 
business decisions, however our focus 
for the remainder of the year remains on 
the delivery of our strategic plan which 
the board have reviewed and considered 
in light of Covid-19 and believe remains 
appropriate and correct. 

Strategy 

In early 2018, the board adopted a three-
year strategic plan for the business. This 
is measured, monitored and reviewed 
annually and reset using market insight 
and trend information in line with the 
budget process. The plan is designed to 
drive shareholder value and has defined 
targets for sales, EBITDA, earnings per 
share and cash generation, these targets 
are currently under review whilst we work 
through the Covid-19 pandemic. The 
strategic plan was amended by the board 
in 2020 and comprises of six key pillars:

1.  Develop and build the Group’s brands and 
provide new product development that 
meets changing trend and consumer needs

The Group continues to review, evaluate 
and develop the Groups brands which also 
provides the opportunity to give bespoke 
and exclusive solutions to both current 
and potential new customers. We continue 
to focus on developing new products that 
enhance the offering of the Brand in the 
current categories that they participate, 
whilst at the same time launch the Brand 
into new Categories. We have launched, 
for example, a range of W7 Skin Care 
products in 2020 into the fast growing Skin 
Care Sector, that is already being well 
received by customers and consumers 
alike.

2. Develop and nurture the current core 
business

A major objective of the business will be to 
continue to develop and grow the presence 
of the Warpaint brands beyond their 
existing worldwide customer base. There 
is still however, significant potential to be 
realised in the current customer base. The 
Group intends to do this by supporting our 
customers with relevant new products; 
by using social media to draw consumers 
into partner stores; and by cross selling 
the Group’s brands where appropriate. 
Utilising this collaborative model has 
proven to be successful in a number of 
countries and will be further driven over 
the life of the three-year plan.

3. Grow Market Share in the U.K.

The business continues to focus on 
developing the presence of the Group’s 
brands in channels that our consumers 
shop in. This will increase accessibility 
and drive profitable market share growth. 
As a result of this strategy, the Group 
has successfully launched the W7 brand 
into Tesco and continues to have active 
discussions with other major retailers who 
are currently in channels that the Group is 
yet to materially supply to. Over 75% of the 
U.K. Market remains largely unexploited 
and expanding the U.K. customer base 
is a key focus of Management. This 
is particularly opportune currently as 
retailers across all sectors increasingly 
seek to provide great value to their 
customers at affordable prices. 

4. Grow market share in the U.S. and China

The U.S. and China continue to provide 
a major growth opportunity for the 
Group. In the US, the Group continues to 
investigate the optimal route to market 
through established agency channels and/ 
or direct to retailers. In China the Group 

are conducting business locally through 
our Chinese subsidiary Company. We are 
also continuing to register products for 
sale in China in order to grow our total 
offering and increase sales. This has led 
to the development of relationships with 
distributors in the region who have the 
capability to drive sales of the W7 brand 
there.

5.  Develop the online/ e-commerce strategy 

for brand development and sales

We continue to develop and build 
our major brands by utilising brand 
ambassadors, influencers and make-up 
artists to engage actively with our target 
audience. The Group wants to ensure that 
consumers are adequately inspired and 
educated on how the Group’s products 
can be used to experiment and achieve 
different looks. The aim of these activities 
is to create an interactive community of 
consumers and drive recommendation. 
Developing the social media strategy also 
directly impacts the Groups online sales 
strategy. As an example, 45% of W7’s 
target customers are buying cosmetics 
online. Opportunities exist to make one of 
the Group’s brands exclusively available 
online. 

6.  Develop the appropriate organisational 

structure, people strategy and 
organisational efficiency

We continue to review the businesses’ 
structures, resources and capabilities with 
the objective of delivering the three-year 
strategic plan, communicating the plan to 
ensure that all employees are engaged, 
and rewarding employees suitably for 
doing a good job.

10

11

3Warpaint London PLCBrands
During 2019 the Group continued to focus on the development of its brands. Since acquiring Retra in November 2017 the focus has 
been on assisting the Retra product development team to make an improved, all year round, cosmetics offering and, the Retra sales 
team to get listings for the Technic brands in accounts that the W7 brands were already listed with, particularly overseas. This has 
helped the Technic brands in 2019 to gain a larger proportion of Group brand sales compared to 2018.

Brand % share excluding the sales of close-out and own brand white label

W7 brands

Technic brands

2019

%

57%

43%

2018

%

62%

38%

100%

100%

Including sales of W7 and Very Vegan

Including sales of Technic, Body Collection, Man’stuff, Vintage and Chit Chat

Products
The largest selling product categories across all the Group sales, are eye products, face make-up, gift sets, nail products and lip 
products, which together represented approximately 90% of revenue in 2019 (2018: 85%).

The 12 months to 31 December 2019 product sales split is shown below: 

2019 Group Sales by Product

Men Brushes
2%

4%

4%

Accessories
& Sets

Lip
9%

Nails
10%

Gift
21%

Eyes
27%

Face
23%

Group sales of gifting decreased by 5% to £10.5 million for the year compared to 2019. Technic gifting decreased by 3% to £9.1 million 
(2018: £9.4 million) and W7 gifting decreased by 16% to £1.3 million (2018: £1.6 million).

10

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3Annual Report 2019Strategic ReportChief Executive’s Statement (continued) 

Customers & Geographies
The largest customers for sales of our Group brands are in the UK, US, Australia and Europe. In 2019 our top ten customers represented 
49% of revenues (2018: 49%). Group sales are now made in 58 countries (2018: 67 countries).

US
We achieved modest sales growth in the US through LMS. Group sales in the US were up in the year to $6.3 million, increasing 1% 
compared to 2018 on a like for like basis. Sales of our W7 and Technic brands into the US were up 4% in the year to $3.9 million, 
compared to 2018 on a like for like basis despite the collapse of Forever 21. Current customers include Macys Backstage, Marshalls, 
Bealls and TJ Maxx. 

Europe
Group sales in continental Europe increased by 17% to £18.8 million compared to 2018. The W7 brands have seen excellent European 
growth of 21% in 2019, with sales of £9.6 million. The Technic brands have seen significant European growth of 35% in 2019, with 
sales of £7.0 million, through the introduction to existing W7 customers. Sales for the Groups brands into Europe are mainly to Spain, 
Denmark, Sweden and Germany.

Rest of the World
Sales in the rest of the world for the Group were down by 11% to £2.8 million in the year compared to 2018. The second half of the year 
saw an improvement, as rest of the world sales at the half year point were down 30%. However, within this we saw revenue growth in 
certain countries. Australia is a key country in the rest of the world region with sales 17% ahead of 2018. During the year we changed 
our distributor in China and Hong Kong causing a loss in sales whilst the switchover was in progress. 

UK 
Trading conditions in the UK were challenging because of the UK high street slow down and ongoing Brexit anxiety, with Group sales 
in the UK down by 5% to £22.7 million, compared to 2018. Our Group brands only sales in the UK were down 4% to £16.9 million for 
2019 compared to 2018 (this excludes close-out and own brand white label cosmetics), most of which was due to the loss of customers 
that have gone into liquidation or closed their businesses, customers that have restructured with less outlets, or customers that have 
ongoing credit issues. We are, however, addressing this through targeting a number of new UK retailers for the Group, starting with a 
successful launch in 56 Tesco stores in February 2020.

The top ten UK customers for the Group accounted for 64% of UK sales in 2019 (2018: 57%). Sales to these customers grew by 6% in 
2019, compared to 2018. 

12

13

3Warpaint London PLCThe 12 months to 31 December 2019 and 31 December 2018 regional sales split for Group total sales is shown below: 

Group Sales by Region 2019

Group Sales by Region 2018 

RoW/AUS/NZ
6%

USA
10%

EU
38%

RoW/AUS/NZ
7%

USA
11%

UK
46%

UK
49%

EU
33%

Summary
We are extremely grateful to our employees for their continued loyalty, commitment and hard work during 2019, a year that was 
difficult because of Brexit, falling US$ rate and challenging retail markets. 

Our resolve is now further tested in 2020 by the outbreak of Covid-19 and resulting lockdowns affecting retail outlets. Again we 
thank the team across the Group in the UK, EU, US, Hong Kong and China who remain committed to the Groups strategy, and 
where possible, and in safety are still working to keep our business operational.

Sam Bazini
Chief Executive Officer
13 May 2020

12

13

3Annual Report 2019Strategic ReportFinancial Review

Neil Rodol

Group revenue improved in the year by 2%, whilst adjusted profit before tax decreased in the 
year by -37%. We remain focused on margin, being net debt free, and generating cash.

On 2 August 2018, the Group acquired LMS. This annual report has been prepared in 
accordance with IFRS as adopted by the European Union, which requires use of acquisition 
method for business combinations. The reported figures for 2018 included the results of LMS 
for five months post acquisition, therefore in order to aid shareholders’ understanding of the 
underlying performance of the business we have focused our comments on the consolidated 
statement of comprehensive income for the year ended 31 December 2019 compared with the 
consolidated statement of comprehensive income for the year ended 31 December 2018, with 
reference where appropriate to “like for like” numbers which include the LMS business for the 
whole of 2018. LMS was a customer of the Group prior to acquisition and distributed the W7 
brand and close-out branded cosmetics throughout the period 1 January 2018 to 1 August 2018. 
Like for like numbers exclude the sales made to LMS as a customer of the Group and instead 
includes the business conducted by LMS prior to acquisition. 

Headline results, shown below, represent the performance comparisons between the 
consolidated statements of income for the years ended 31 December 2018 and 31 December 
2019, that include the trade of the existing own brand and close-out divisions for the whole of 
each year, plus the trade of LMS from the date of its acquisition. 

KPIs

2014

2015

2016

2017

2018

2019

Revenue (£m)
2019: £49.3 million + 2%

Adjusted profit before tax* (£m)
2019: £5.2 million -37%

17.0

22.3

27.0

32.5

2014

2015

2016

2017

2018

2019

48.5

49.3

4.1

5.4

5.2

6.8

7.7

8.3

0

10

20

30

40

50

60

0

2

4

6

8

10

*Adjusted for £0.15 million of LMS staff restructuring 
plus inventory relocation costs (2018: £0.16 million of 
LMS acquisition costs), and £0.03 million of Retra legal 
costs (2018: £0.10 million of Retra acquisition costs, 
plus £0.08 million of Retra staff restructuring costs), and 
£2.4 million of amortisation of intangible assets (2018: 
£2.3 million) and Retra impairment costs of £nil in the 
year (2018: £0.8million) and share based payments of 
£0.8 million (2018: £0.1 million).

1414

15

3Warpaint London PLCCovid-19 Stress Testing and Liquidity 
The uncertainty about the size, time 
periods and effect of the coronavirus 
pandemic means it is not possible with 
any degree of precision to determine the 
impact on the Groups results in 2020. 
Consequently, we have modelled a range 
of scenarios, including a 3 month shut 
down of the business, and for the next 
twelve months as a worst case scenario. 
In each scenario, mitigating actions within 
the control of management, including 
reductions in areas of discretionary 
spend, have been modelled, as well 
as the furlough of the majority of the 
staff and deferment of rents. Under the 
scenarios modelled, there are sufficient 
cash balances to meet liabilities as they 
fall due and so the board is confident that 
the Group has sufficient financial strength 
to withstand the current disruption to 
its activities. The board therefore believe 
that it remains appropriate to prepare 
the financial statements on a going 
concern basis. (see Note 1 to the financial 
statements)

Revenue
Group revenue for the year grew by 1.7% 
from £48.5 million in 2018 to £49.3 million 
in 2019. 

Internationally, Group revenue grew 
8.3% from £24.5 million in 2018, to 
£26.6 million in 2019. In Europe Group 
sales increased by 16.7% to £18.8 million 
(2018: £16.1 million). In the rest of 
the world Group sales fell by 10.5% 
to £2.8 million (2018: £3.1 million). 
In the US Group sales fell by 6.0% to 
£5.0 million (2018: £5.3 million), however 
on a like for like US$ basis US sales 
increased by 0.9% to $6.32 million (2018: 
$6.26 million).

Our strategy for growth includes 
continuing to develop and build our 
Group brands, and provide new product 
development that meets changing trends 
and consumer needs, to develop and 
nurture the current core business, to grow 
market share in the UK, US and China, 
to develop an online strategy for brand 
development and sales and, to put in place 
appropriate organisational structure, 
people and efficiencies in the business. A 
detailed commentary on our sales growth 
strategy and trading performance is 
included in the CEO report.

Own brand sales were £39.2 million in the 
year (2018: £38.1 million). Our W7 brand 
had sales in the year of £22.5 million 
(2018: £23.7 million). Our Technic brand 
contributed sales of £16.7 million in the 
year (2018: £14.4 million). 

Our Retra business had sales of retailer 
own brand white label goods of £2.5 million 
in the year (2018: £2.7 million). The 
white label business is traditionally cost 
competitive and Retra chooses which 
projects to undertake based on commercial 
viability, in particular margin. In 2019 it was 
decided not to tender for certain projects 
when the margin went below the minimum 
requirement.

The close-out business revenue grew 
by 1.3% from £7.6 million in 2018 to 
£7.7 million in 2019.

Product Gross Margin
Gross margin for the Group decreased by 
2.0% from 35.5% to 33.5%. 

Gross margin has reduced largely due to: 

•   The geographic mix of sales;
•   The mix of our brands sold;

•   Sales made by LMS in the US at low margin; 

and

•   The impact of a falling US$ year on year.

Sales in the UK fell 5.2% in the year, 
whereas internationally sales grew 8.3% 
and these international sales are typically 
made at a slightly lower margin than our 
domestic sales. 

Historically, the W7 brand achieves 
the highest gross margin on sales, 
particularly in the UK, followed by the 
Technic brands, with close-out sales 
being the lowest margin across the 
Group. Sales of our lead brand W7 fell 
4.9% in the year, however our Technic 
brands grew 15.5% and close-out sales 
remained flat.

LMS sales in the US in the year were 
£5.0 million at a margin of 12.1% (from 
the date of acquisition in August 2018: 
£2.4mil at 3.2%). Whilst the margin 
achieved by LMS in the US since our 
acquisition has been increasing month 
by month the impact on gross margin in 
the year has been detrimental. Since the 
start of 2020 we have seen margin at LMS 
continue to improve (before the impact of 
Covid-19).

The average US$ rate in 2019 was 
$1.2763 compared to $1.3410 in 2018, 
a fall of 4.8%. For most of 2019 the dollar 
was below $1.30, making it impossible 
to cover our purchasing costs at a 
similar dollar rate to 2018, indeed as 
the buying season reached its peak 
(being July through to September) the 
US$ was closer to $1.20. The impact of 
the falling dollar rate on gross margin 
was a reduction of 2.8%, equivalent to 
£1.4 million.

1414

15

3Annual Report 2019Strategic ReportFinancial Review (continued)

When examining the Group gross margin 
without sales in the US for 2019 and 
2018 pre and post-acquisition of LMS, it 
decreases year on year by 1.0%, to 35.9%. 
On further analysis and rebasing the 
dollar cost of goods in 2019 at the same 
purchase rate as achieved in 2018, and 
removing sales in the US for 2019 and 
2018 pre and post-acquisition of LMS, 
gross margin improves by 2.1%, to 39.0%.

We are not experiencing cost pressure 
on our manufactured pricing and making 
good use of our Hong Kong buying office 
to ensure this continues. Currency 
pressure due to Brexit is mitigated with 
a discount mechanism linked to the 
US dollar exchange rate from our key 
supplier in China, by moving production 
to new factories of equal quality to retain 
or improve margin, and from US dollar 
revenue which continues to provide a 
natural hedge. There has been a lot of 
hard work carried out in 2019 to move 
a significant proportion of Group buying 
to new factories in China that have now 
delivered an improved margin for the 
same quality of product. We remain 
focused on improving gross margin 
in both our own brand and close-out 
businesses.

The Group brands segment had sales of 
£41.6 million at a margin of 34.9% (2018: 
£40.9 million at a margin of 35.9%). 
Margin has reduced largely due to the 
geographic mix of sales, the mix of our 
brands sold, sales made by LMS in the 
US at low margin, and the impact of a 
falling US$ year on year.

The close-out segment of the Group 
had sales of £7.7 million at a margin of 
25.7% (2018: £7.6 million at a margin of 
33.2%). Margin has reduced partly due to 
the increased amount of close-out sales 
made by LMS in the US at low margin, 
as we decided to clear locally purchased 
close-out parcels to focus LMS on the 
Group brands. In addition margin reduced 
from the impact of a falling US$ year on 
year. 

Operating Expenses
Total operating expenses before 
exceptional items, amortisation and 
impairment costs, depreciation, foreign 
exchange movements and share 
based payments, and the effect of 
reclassifying rent in 2019 for IFRS16 as 
depreciation and finance costs, increased 
by £1.7 million to £10.3 million in the 
year. The majority of the movement in 
operating expenses is due to:

•   An increase in PR and marketing 

spend of £0.6 million to support sales 
initiatives;

•   The inclusion of a full year of operating 
costs for LMS in the US, an additional 
£0.6 million;

•   Additional staff costs in the year of 

£0.1 million;

•   A full years rent charge for an extra 
warehouse at Retra, an additional 
£0.1 million; and

•   An increase in other overheads of 

£0.3 million.

The most significant costs in the Group 
are wages and salaries of £5.5 million 
(2018: £5.1 million), rent and rates 
(before the reclassification for IFRS16) 
of £1.2 million (2018: £1.1 million) and 
PR and marketing for our brands of 
£1.2 million (2018: £0.6 million). The 
increase in wages is part inflationary, 
although mainly the inclusion of wages at 
LMS for a full year in 2019. The increase 
in rent and rates is in our Retra business 
which leased an extra warehouse 
facility part way through 2018 rather 
than using third party logistics to fulfil 
orders, with now a full years charge in 
2019. The increase in PR and marketing 
is from activity for the first time in the 
US to promote our W7 brand, increased 
domestic spend on all our Group brands 
and continued support for customer 
initiatives, particularly in Europe where 
we have seen good growth in 2019. 

Warpaint remains a business with most 
operating expenses relatively fixed and 
evenly spread across the whole year. 
We continue to monitor and examine 
significant costs to ensure they are 
controlled and strive to reduce them. 
In addition, the increased scale of the 
business has given the Group increased 
buying power.

16

17

3Warpaint London PLCProfit Before Tax
In 2019 Group profit before tax was £1.8 million compared to £4.7 million in 2018, a fall of 62.5%. 

The material changes in profitability between 2019 and 2018 were:

•  Reduction in Group gross margin of 2.0% for 2019

•  Gross margin on increase in sales for 2019 at 33.5%

•  Increase in operating expenses (see above heading)

•  Impact of IFRS16 Leases on the 2019 numbers only

•  No impairment charge in 2019

•  Decrease in exceptional costs in the year

•  FX charge in the year £0.2 million (2018: FX gain £0.4 million) 

•  Increase in the cost of the LTIP and EMI share option schemes

Effect on Profit

(£1.0) million

£0.3 million

(£1.7) million

(£0.1) million

£0.8 million

£0.1 million

(£0.6) million

(£0.7) million

When examining the Group profit before tax without the LMS business in the US for 2019 and 2018 pre and post-acquisition, 
rebasing the dollar cost of goods in 2019 at the same purchase rate as achieved in 2018, plus adding back the effect of IFRS16 
Leases in 2019, profit before tax for the year was £3.7 million compared to £3.9 million in 2018.

Exceptional Items
Exceptional costs in 2019 included £0.15 million of LMS staff restructuring plus inventory relocation costs, and £0.03 million of 
Retra legal costs. (2018: £0.16 million of acquisition costs as they were one off legal and professional fees incurred in acquiring 
LMS on 2 August 2018, plus £0.10 million of professional fees relating to the acquisition of Retra in 2017, plus £0.08 million of staff 
restructuring costs at Retra).

Tax
The tax rate for the Group for 2019 was 23.0% compared to the UK corporation tax standard rate of 19.0% for the year. Some of the 
costs of the acquisition of Retra and LMS have been disallowed for tax purposes which has increased the effective tax rate. Since 
the acquisition of LMS, the Group is exposed to tax in the US at an effective rate of approximately 25% and in other jurisdictions the 
Group operates cost centres, but these are not materially exposed to changes in tax rates. 

Earnings Per Share
The statutory basic earnings per share was 1.78p in 2019, a decrease of 61.8% on the 4.66p achieved in 2018.

Adjusted earnings per share before exceptional items, amortisation costs, impairment charges and share based payment costs was 
6.26p in 2019, a decrease of 32.4% on the 9.26p achieved in 2018.

Dividends
The board in the interests of prudence given the considerable on-going uncertainty, and in order to further preserve the Company’s 
cash resources, has resolved not to recommend a final dividend for 2019, making the interim dividend of 1.5 pence per share paid 
on 15 November 2019 in effect the only dividend declared in respect of 2019 (2018: Total dividend of 4.4 pence per share, of which 
the interim dividend was 1.5 pence per share and the final dividend was 2.9 pence per share). The dividend for the year was covered 
4.2 times by adjusted earnings per share.

16

17

3Annual Report 2019Strategic ReportFinancial Review (continued)

Cash Flow and Cash Position
Net cash flow generated from 
operating activities was £4.4 million 
(2018: £4.4 million), after payment of 
the £0.2 million (2018: £0.3 million) 
exceptional items previously referred 
to. The Group’s cash balance decreased 
by £1.3 million to £2.7 million in 2019 
(2018: £4.0 million). The cash generated 
was principally used to make dividend 
payments in the year. 

We expect capital expenditure 
requirements of the Group to remain 
low, with a small uplift to fund the 
cost of display units in Tesco. In 2019 
£0.28 million (2018: £0.39 million) was 
spent on new computer software and 
equipment, warehouse improvements 
and plant for additional warehouse 
storage at the Retra location, sales 
display units for use in store by 
customers, and other general fixtures 
and plant upgrades. 

IFRS 16 Leases
The Group has adopted IFRS 16 from 
1 January 2019, but has not restated 
comparatives.

From 1 January 2019, in place of rent of 
£0.8 million for the year charged to the 
consolidated statement of comprehensive 
income, there were lease finance costs of 
£0.2 million and depreciation of right-of-
use assets of £0.7 million. The impact of 
IFRS 16 on the consolidated statement 
of comprehensive income for the year is 
an additional charge of £0.1 million (see 
Note 1 to the financial statements).

Balance Sheet
Management are continually monitoring 
trade receivables and inventory levels 
to avoid working capital lock up as the 
business continues to grow.

Trade receivables are monitored by 
management to ensure collection is 
made to terms, to reduce the risk of 
bad debt and to control debtor days. 
At the year end trade receivables were 
£10.3 million (2018: £10.9 million), the 
decrease on 2018 is mainly due to faster 
collections from our larger customers 
in the UK and overseas that represent 
a greater proportion of our business in 
2019. The provision at the year end for 
bad and doubtful debts carried forward 
is £0.04 million, 0.4% of gross trade 
receivables (2018: £0.11 million, 1.0%).

Inventory was higher at the year end at 
£16.4 million (2018: £15.5 million). The 
rise in inventory was due to the increase 
in range offering across the Group and 
LMS who now hold a full range of our 
brands locally in the US. The provision for 
old and slow inventory was £0.19 million, 
1.2% at the year end (2018: £0.11 million, 
0.7%). The increase in provision is 
prudent given the growth in inventory. 
During the year we have refrained from 
selling off some older and slower product 
lines to concentrate on good margin 
sales, comforted by the fact that in 
reality any such items are eventually sold 
through our close-out division without a 
loss to the business. 

On acquiring Retra in 2017 the Group 
took on their debt of £8.7 million being 
£7.6 million of invoice and trade finance 
facilities, term loans of £0.3 million 
and HP contracts of £0.8 million. At 
31 December 2017, after repaying some 
of these amounts through cash flow, 
£1.4 million of debt remained outstanding 
of which £1.1 million related to term 
loans and HP contracts. In 2019 a further 
£0.3 million of the term loans and 
HP contracts has been repaid leaving 
£0.5 million outstanding at the year end. 
The remaining loans and HP contracts 
are being repaid in line with their terms 
in order to avoid unnecessary early 
settlement charges. At the year end 
£1.2 million of invoice finance remained 
outstanding which was repaid in full in 
February 2020.

Working capital decreased by £0.6 million 
in the year. The main components were 
an increase in inventory of £0.8 million, 
an increase in trade and other 
receivables of £0.3 million, a decrease in 
cash at the year end of £1.3 million, and 
an increase in trade and other payables 
of £0.4 million. 

Free cash flow remained strong at 
£4.1 million (2018: £4.0 million). 

The Group’s balance sheet remains in a 
very healthy position. Net assets totaled 
£39.8 million at 31 December 2019, 
a decrease of £1.2 million from 2018. 
The majority of the balance sheet is made 
up of liquid assets of inventory, trade 
receivables and cash. Included in the 
balance sheet is £7.3 million of goodwill 
(2018: £7.3 million) and £7.1 million of 

18

19

3Warpaint London PLCintangible fixed assets (2018: £9.5 million) 
arising from acquisition accounting. 

The balance sheet also includes 
£4.7 million of right-of-use assets, 
£0.5 million of which has been 
reclassified from property, plant and 
equipment in the year. £4.1 million is the 
inclusion for the first time of the Group 
leasehold properties, now recognised 
as right-of-use assets as directed by 
IFRS 16. An equivalent lease liability is 
included of £4.3 million at the balance 
sheet date.

Foreign Exchange
The Group imports most of its finished 
goods from China paid for in US dollars, 
which this year strengthened on average 
against Sterling by 4.8% compared to 
2018 ($1.2763 v $1.3410). This is the third 
year following the Brexit referendum of 
a strong dollar. The dollar spent most of 
2019 below $1.30 making it impossible to 
cover our purchasing costs at a similar 
dollar rate to 2018. Our average cost rate 
of US dollars in 2019 was $1.2670 (2018: 
$1.3457). The impact of the falling dollar 
rate on the cost of goods in the year was 
to increase them by £1.4 million.

US dollars are purchased throughout 
the year at spot as needed, or by taking 
forward purchase foreign exchange 
options when rates are deemed 
favourable, and with consideration for 
the budget rate set by the board for the 
year. Similarly, foreign exchange options 
are taken to sell forward our expected 
Euro income in the year to ensure our 
sales margin is protected. Around the 
time of the general election in 2019 
when currency rates were favourable we 
purchased 33 foreign exchange options 
which were outstanding at 31 December 
2019 (31 December 2018: 4). In total 
at 31 December 2019 options were in 
place for the purchase of $15 million 
@ $1.3142, and the sale of €4.4 million 
@ €1.1402 (31 December 2018: $nil, and 
€1.1 million @ €1.1289).

The Group has a natural hedge from 
sales to the US which are entirely in 
US dollars, in 2019 these sales were 
$6.32 million (2018: $6.26 million on 
a like for like basis). Together with the 
discount mechanism from our main 
supplier in China, sourcing product from 
new factories where it makes commercial 
sense to do so and by buying dollars 
when rates are favourable, we have been 
able to mitigate the effect of the strong 
US dollar against Sterling.

Section 172(1) Statement
The directors are well aware of their 
duty under section 172 of the Companies 
Act 2006 to act in the way which they 
consider, in good faith, would be most 
likely to promote the success of the 
Company for the benefit of its members 
as a whole, and in doing so have regard 
(amongst other matters) to:

•   the likely consequences of any decision 

in the long term;

•   the interests of the Company’s 

employees;

•   the need to foster the Company’s 

business relationships with suppliers, 
customers and others;

•   the impact of the Company’s operations 

on the community and the 
environment;

•   the desirability of the Company 

maintaining a reputation for high 
standards of business conduct, and

•   the need to act fairly as between 

members of the Company.
(the “Section 172 (1) Matters”).

Induction materials provided on 
appointment include an explanation of 
directors’ duties, and the board is 
regularly reminded of the Section.172(1) 
Matters, including as a rolling agenda 
item at every main board meeting.

Further information on how the directors 
have had regard to the Section.172(1) 
Matters can be found on pages 30 to 31. 
This information forms part of the 
Strategic report and has been approved 
for issue by the Board on 13 May 2020.

Neil Rodol 
Chief Financial Officer 
13 May 2020

18

19

3Annual Report 2019Strategic ReportRisk Management

Warpaint is exposed to a variety of risks 
that can have financial, operational and 
regulatory impacts on our business 
performance. The board recognises 
that creating shareholder returns is the 
reward for taking and accepting risk. The 
effective management of risk is therefore 
critical to supporting the delivery of the 
Group’s strategic objectives. 

Currency / Foreign Exchange
Due to the Group’s goods being 
manufactured overseas and its extensive 
export business, it both generates 
revenues and incurs manufacturing 
costs in foreign currencies. As a result, 
the Group is exposed to the risk that 
adverse exchange rate movements 
cause the value (relative to its reporting 
currency) of its revenues to decrease, or 
costs to increase, resulting in reduced 
profitability. We have improved our 
processes in the year within our hedging 
policy to ensure it remains robust while 
we continue to increase our international 
business.

Reliance on Key Suppliers
In 2019 one key supplier from China 
was responsible for approximately 20% 
(2018: 24%) of the Group’s own brand 
ranges of colour cosmetics. If there were 
some catastrophic event that reduced or 
stopped the supply from this key supplier 
then the Directors are able to place 
orders with other existing suppliers. 
However, this would take several months 
to implement and such an event would 
therefore have a material adverse effect 
on the Group’s financial position, results 
of operations and future prospects.

Our supply base in China was temporarily 
effected by the Covid-19 virus at the start 
of 2020 with all our suppliers closed for a 
month. Whilst causing some initial delays 
to deliveries normal operating levels were 
soon resumed and there was no material 
impact on our inventory levels. We have 
started to look at sourcing product from 
other countries if the quality, speed to 
market and pricing can be matched. 

Product Liability
All products are manufactured in 
facilities approved by relevant authorities. 
The ingredients in each product are 
compliant with and meet the relevant 
standards required by the markets to 
which the products will be sold into. 
There is however always the risk that 
an end user could have an allergic or 
other reaction to an individual product 
leading to the possibility of compensation 
claims and potentially damaging the 
good reputation of the Group’s brands. 
The directors have every colour cosmetic 
item independently checked by a 
qualified chemist for compliance with 
EU legislation and maintain adequate 
product and public liability insurance so 
as to ensure that any claims have little 
impact on the Group’s profitability.

Significant Customers 
The Group has one customer in Spain 
with over 90 stores. In 2019 this customer 
represented 10.7% (2018: 9.7%) of 
own brand and close-out revenues, we 
currently have an excellent working 
relationship with this customer. 
Significant goodwill in our own brands 
has been built up by this customer. 

The directors believe that, should the 
customer decide not to sell our brands, 
a large amount (if not all) of the existing 
business will be taken up by other 
retailers in Spain.

Spain has been badly affected by the 
Covid-19 outbreak and has been in a long 
period of lockdown. Our large customer 
in Spain remains closed awaiting 
permission to reopen, in the meantime 
they have an active online business 
that we continue to supply. As stated 
above if this customer were to fail as 
a consequence of Covid-19 the business 
will be taken up by other retailers 
in Spain.

Location
The Group, half of its operations and 
assets are at one location in Iver, with the 
other half based in Silsden; if a fire were 
to befall either of the premises occupied 
by the Group, half of its assets might be 
destroyed or damaged and – although the 
Group has insurance cover in place – the 
Group’s business, financial results and 
prospects might be negatively affected by 
such an event.

Brexit
The UK Brexit referendum decision 
to leave the EU has led to a period of 
economic and political uncertainty, which 
is likely to continue until the exit process 
has concluded and possibly thereafter. 
Brexit may continue to dampen consumer 
demand and impact Group customers 
on the UK High Street. The Group is 
closely watching developments in the 
Brexit process and adapting its strategy 

20

21

21

3Warpaint London PLCas the effect of Brexit becomes clearer. 
In particular, we are planning to have the 
ability to serve our European customers 
from a Euro Hub and have formed in the 
year a wholly owned subsidiary Warpaint 
Cosmetics (ROI) Limited in the Republic 
of Ireland specifically for this purpose 
and to help protect us against potential 
UK/EU cross-border disruption. We have 
external expert advisers who provide us 
with additional support when needed.

Cyber Attacks
There is an increasing risk that 
cybercrime will cause business 
interruption, loss of key systems, loss of 
online sales, theft of data or damage to 
reputation. The Group regularly review 
and invest in the development and 
maintenance of our IT infrastructure, 
systems and security. We have in place 
disaster recovery and business continuity 
plans that are tested annually. 

Covid-19 Pandemic
Covid-19 or another similar virus 
pandemic will cause major disruption 
to the business. Staff will be absent 
either through illness or from isolation 
measures, the business strategy will 
be affected, delayed and perhaps will 
require reassessment, capital markets 
and foreign exchange markets will 
become volatile, and the supply chain 
and our customer base may temporarily 
close down. In a pandemic situation we 
will follow Government guidelines and 
enable staff to work remotely where 
possible, until such time that they can 
return to work with new workplace safety 
measures in place, we will explore and 
examine liquidity continuity measures 
and implement business continuity 
plans. The business protects against 
foreign exchange and credit risk through 
various financial instruments such as the 
forward purchase of foreign exchange 
and credit insurance of certain customer 

receivable balances, particularly those 
deemed higher risk. Our initial response 
to Covid-19 was to enhance our review of 
risks facing the group and focus on cash 
spend and ensure there was sufficient 
cash resource to secure the long term 
finances of the Group.

This Strategic Report was approved by 
the board on 13 May 2020 and signed on 
its behalf.

Neil Rodol
Chief Financial Officer
13 May 2020 

20

21
21

3Annual Report 2019Strategic ReportMembers of the Board

From left to right: Paul Hagon, Neil Rodol, Clive Garston, Sam Bazini, Sally Craig, Eoin Macleod and Keith Sadler

2222

23

23

33Warpaint London PLCBoard of Directors 

Clive Garston (75), Non-Executive Chairman (Insider Committee (Chair), Remuneration Committee, Audit Committee)
Clive has been Non-Executive Chairman of the Group since November 2016. He has been a corporate lawyer 
for over 40 years specialising in corporate finance and mergers and acquisitions, and he is currently a 
consultant at DAC Beachcroft LLP. He has been on the boards of a number of public and private companies 
and has been the deputy chairman of a fully-listed company and chairman of a number of AIM companies. 
He has significant experience in small and medium quoted companies. He is a fellow of the Chartered 
Institute for Securities and Investment (CISI) and chairman of its corporate finance forum. 

Sam Bazini (57), Chief Executive Officer (Insider Committee)
On leaving school at 16, Sam started work in a cosmetics warehouse, supplementing his income by selling 
cosmetics directly to the public at numerous London street markets. Selling directly to the public gave Sam 
an invaluable insight into consumer needs and in 1981 at the age of 18, using £500 he had saved he set up 
his own business, buying and selling close-out and end of line cosmetics and fragrance. During the course 
of the next ten years, Sam and Eoin’s paths crossed on numerous occasions, working intermittently with 
each other on a joint venture basis until they formally went into business together in 1992. Together with 
Eoin Macleod, Sam developed the business which resulted in the formation of W7.

Eoin Macleod (57), Managing Director
Eoin’s first introduction to the world of beauty was at the age of 14 through a Saturday job in an indoor 
market selling cosmetics and perfumes. After leaving college, Eoin decided to set up his own business 
selling fragrance directly to the public through London street markets as well as selling into the wholesale 
sector and then expanding into selling cosmetics. In 1992 he formally went into business with Sam, 
operating initially in the close-out cosmetics and fragrance industry. Together with Sam Bazini, Eoin 
developed the business which resulted in the formation of W7.

Neil Rodol (57), Chief Financial Officer (Insider Committee)
Neil joined the Group in August 2015, having previously been an adviser to the business for several years. 
He has overseen the introduction of new systems and procedures. He joined the board as Chief Financial 
Officer in November 2016. Over the last 21 years he has been involved in several corporate purchases and 
acquisitions. In 2006, he sold his publishing company to a quoted group and became the group licensing 
director; in 2014 he completed a management buyout. Neil trained as an accountant at BDO Stoy Hayward 
and holds an honours degree in Maths and Computer Science. 

Sally Craig (59), Group Counsel & Company Secretary
Sally has been Company Secretary to Warpaint London plc since February 2017 and was appointed to the 
board in September 2018. She is a solicitor and has previously practised as a corporate lawyer. She has 
many years’ experience providing company secretarial services to private and public companies in the UK 
including then AIM listed, Osmetech plc. She holds an honours degree in law from Manchester Metropolitan 
University.

2222

23
23

3Annual Report 2019Governance3Paul Hagon (56), Non-Executive Director (Remuneration Committee, Audit Committee)
Paul joined the Group as a Non-Executive Director in November 2016. Having worked in the Grocery Sector 
for over 30 years in both wholesaling and major branded suppliers, Paul is currently providing consultancy 
services for a number of retail, manufacturing and wholesale businesses to assist with strategies, change 
programmes and the implementation of practical business plans. Prior to this, Paul has worked in selling, 
marketing and business management roles with Nestle and more recently, Palmer and Harvey, where 
his latter role was as Group Strategy and Development Director. Paul has also served as Chairman of the 
Association of Convenience Stores for whom he had also been a board member for 20 years.

Keith Sadler (61), Non-Executive Director (Audit Committee (Chair), Remuneration Committee (Chair))
Keith joined the Group as a Non-Executive Director in November 2016. He is also a non-executive director 
of Hawkwing plc (formerly TLA Worldwide plc, a global sports management and events business and 
now a cash shell listed on AIM), for which he chairs the audit committee. He was formerly chief financial 
officer of A Spokesman Said Limited, a radio station operating under the name Love Sport and an online 
price comparison site and, until December 2014, chief financial officer of Dods Group PLC, a political 
communications business, and formerly chief operations officer and group finance director of WEARE 2020 
plc. Prior to this he was chief executive and group finance director of SPG Media Group plc, a marketing 
services business, group finance director of The Wireless Group and two quoted regional newspaper 
publishers; News Communication and Media plc and Bristol United Press plc. Before this he was treasurer 
of Mirror Group Newspapers plc. Keith is a chartered accountant and holds an honours degree in 
economics from the University of Kent.

24

25

Warpaint London PLCAnnual Report 2019

24

25

Corporate Governance Report 

Chairman’s Introduction 
I am pleased to introduce the 
Corporate Governance Report for the 
year ended 31 December 2019. As an 
AIM quoted company, we recognise 
the importance of sound corporate 
governance in supporting and delivering 
the strategy of the Company and its 
subsidiaries (together the “Group”). 
This involves managing the Group in an 
efficient manner for the benefit of its 
shareholders and other stakeholders 
whilst maintaining a corporate culture 
which is consistent with our values. The 
Company adopted the QCA Corporate 
Governance Code (“QCA Code”) on 
25 September 2018. This was reviewed 
during the year and the Company’s 
Corporate Governance Statement 
updated on 30 June 2019, is available to 
view on the Company’s website at  
www.warpaintlondonplc.com 

The board of directors is responsible for 
the long term success of the Company 
and, as such, devises the Group strategy 
and ensures that it is implemented. The 
board is determined that the Company 
protects and respects the interests of 
all stakeholders and in particular, is 
very focused upon creating the right 
environment for its employees. We 
want a happy workplace and we want 
our employees to be fully and properly 
rewarded and to feel that they are an 
integral part of the Warpaint family. A 
reward structure is therefore in place, 
which includes the grant of share options, 
enabling members of staff to participate 
in the growth of the Company, as 
appropriate. We want our suppliers, who 
are an essential part of the Company, to 
also feel part of the Warpaint family and 
we work closely with them to ensure that 
this is the case. Above all, the Company 
wishes to ensure that shareholders 
obtain a good return on their investment 

and that the Company is managed for 
the long-term benefit of all shareholders 
and other stakeholders. Appropriate 
Corporate Governance procedures will 
ensure that that is the case and reduce 
the risk of failure. 

This section of the Report from 
pages 23 to 40 sets out our approach 
to governance and provides further 
information on the operation of the board 
and its committees and how the Group 
seeks to comply with the QCA Code. The 
instances where we do not comply are 
few and explanations for non-compliance 
are provided in the report below.

Clive Garston
Chairman
13 May 2020

Strategy
The Group has established a strategy and 
business model which aims to promote 
long term shareholder value. The Group’s 
strategy is reviewed each year and is 
set out in the Strategic Report on page 
10. 

The Board of Directors 
The board is responsible for the long-term 
success of the Company. This includes 
formulating, reviewing and approving the 
Group’s strategy, budgets, major items of 
capital expenditure and acquisitions and, 
reporting to the shareholders.

The board currently comprises of the 
Chairman, Clive Garston two non-
executive directors, Paul Hagon and Keith 
Sadler, and four Executive Directors, 
Sam Bazini, Eoin Macleod, Neil Rodol 
and Sally Craig who is also the Company 
Secretary. 

There were no changes to the 
responsibilities of the non-executive 
directors during the year to 31 December 
2019. However, as announced by the 
Company on 6 February 2020, Ward & 
Hagon Management Consulting LLP 
(“Ward & Hagon”) has been appointed to 
provide additional strategic resource and 
to assist the Company in implementing 
its strategic growth plans. Paul Hagon, 
a non-executive director, is a partner of 
Ward & Hagon and as part of the Ward 
& Hagon appointment, he will fulfil the 
role of Interim Strategy and Business 
Development Director, a non-board role 
for an initial period of one year. During this 
period he remains a non-executive member 
of the board, but will not be independent. 
Although the UK Corporate Governance 
Code 2018 does not apply to the Company, 
under this code the Chairman would not 
be deemed independent and the board 
has therefore decided that only one of the 
non-executive directors, Keith Sadler, is 
presently independent. It is anticipated 
that Paul Hagon will revert to being an 
independent director on the expiry of the 
Ward & Hagon appointment. No single 
director is dominant in the decision-making 
process. 

Paul Hagon will remain as a member of the 
Remuneration Committee, but has stepped 
down as Chairman. Keith Sadler will chair 
the Remuneration Committee in addition to 
chairing the Audit Committee until the expiry 
of the Ward & Hagon appointment. 

The board considers its composition to be 
appropriate at this stage of the Company’s 
development, but this remains constantly 
under review as the Group grows in 
size. At this stage in the Company’s 
development the board does not consider 
that having a senior independent director 
is appropriate, but this will also remain 
under review.

26

27

3Warpaint London PLCThe board retains a range of financial, 
commercial and entrepreneurial 
experience and there is a good balance 
of skills, independence, diversity and 
knowledge of both the Company and the 
sectors in which it operates including 
cosmetics, retailing, finance and 
computing, innovation, international 
trading, ecommerce, marketing and 
public markets. The non-executive 
directors have been appointed on merit 
and for their specific areas of expertise 
and knowledge. This enables them to 
bring independent judgement on issues 
of strategy and performance and to 
debate matters constructively. 

Directors attend seminars and other 
regulatory and trade events where 
appropriate to ensure that their 
knowledge and industry sector contacts 
remain current.

The Articles of Association of the 
Company (the “Articles”) require that 
one-third of the directors must stand 
for re-election by shareholders annually 
in rotation and that any new directors 
appointed during the year must stand for 
re-election at the annual general meeting 
(“AGM”) immediately following their 
appointment. 

The biographies of each of the directors, 
including the committees on which 
they serve and chair, are shown on 
pages 23 to 24.

Board Operation
There is a formal schedule of matters 
reserved to the board for its decision. 
These include formulating, reviewing and 
approving the Group’s strategy, budgets, 
major items of capital expenditure 
and acquisitions, and reporting to the 
shareholders. 

The board aims to meet ten times 
each year for regular board meetings, 
which are scheduled prior to the 
commencement of each financial 
year. These meetings are scheduled 
to coincide with the announcement of 
the Company’s annual and half yearly 
accounts and throughout the remainder 
of the year at regular monthly intervals. 
These are supplemented by additional 
meetings where required for business 
including informal business reviews, to 
review budgets and focus on strategy. 
Dialogue occurs regularly between 
directors outside of scheduled meetings. 

A formal agenda is produced for each 
meeting and for in person board 
meetings which includes the review and 
approval of minutes recorded, matters 
arising, a review of material operational 
matters relating to Group’s businesses 
and other special items for discussion 
or consideration. Board papers are 
circulated to board and committee 
members in advance to allow directors 
adequate time for consideration. Any 
specific actions arising from such 
meetings are agreed by the board or 
relevant committee, circulated after 
the relevant meeting by the Company 
Secretary and then followed up by the 
Company’s management. 

Board Meetings
The board met 16 times during the 
financial year ended 31 December 
2019. It is intended that the board will 
meet at least ten times a year to review, 
formulate and approve the Group’s 
strategy, budgets, corporate actions and 
oversee the Group’s progress towards 
its goals with at least one meeting on 
the premises of its subsidiary Retra, 
providing the board an opportunity to 
meet with its senior management and 
be involved with the business of the 
wider Group. In addition, the board 
held a focused, dedicated meeting on 
strategy on 14 January 2019 and intends 
to continue to schedule similar meetings 
annually.

The executive directors are each required 
to commit at least the following number 
of days per week to their roles: The Chief 
Executive Officer and Managing Director, 
five days; the Chief Financial Officer, 
four days and the General Counsel 
& Company Secretary, two days. The 
non-executive directors are required 
to provide such time as is required to 
fully and diligently perform their duties. 
All board members are expected to 
attend all meetings of the board and the 
committees on which they sit, wherever 
possible.

Audit, Remuneration and Insider 
Committees
The board has established the Audit 
Committee, Remuneration Committee 
and Insider Committee with formally 
delegated duties and responsibilities and 
with written terms of reference. The full 
terms of reference of each committee are 
available from the Company’s website at 
www.warpaintlondonplc.com

26

27

3Annual Report 2019GovernanceCorporate Governance Report (continued)

The Reports of the Audit Committee and the Remuneration Committee can be found on pages 33 and 34 and describe the work 
undertaken by the Committees throughout the year. The Audit Committee comprises three non-executive directors: Keith Sadler 
(Chair), Clive Garston and Paul Hagon. In the year to 31 December 2019, the Remuneration Committee comprised three non-
executive directors: Paul Hagon (Chair), Clive Garston and Keith Sadler. Paul Hagon has subsequently stepped down as Chairman 
of this committee (although he remains a member) and Keith Sadler has assumed the role of Chairman of the Remuneration 
Committee. The Insider Committee comprises one non-executive director and two executive directors: Clive Garston (Chair), 
Sam Bazini and Neil Rodol. 

During the financial year ended 31 December 2019, the Audit Committee met twice, the Remuneration Committee twice 
and the Insider Committee did not meet during the year. From time to time separate committees are set up by the board to 
consider specific issues when the need arises. Due to the size of the Group, the directors have decided that issues concerning 
the nomination of directors will be dealt with by the board rather than a committee, but will regularly reconsider whether a 
Nominations Committee is required.

Board and Committee attendance for the year ended 31 December 2019
There were eleven in person board meetings and five telephone board meetings held during the year. Eoin Macleod was unable 
to attend two in person meetings due to business commitments. In the event that directors are unable to attend a meeting, their 
comments on papers submitted may be discussed in advance with the Chairman enabling their contribution to be included in the 
wider board discussion.

The following table shows directors’ attendance at all board and committee meetings during the year.

Clive Garston 
Sam Bazini  
Eoin Macleod  
Neil Rodol 
Sally Craig  
Paul Hagon 
Keith Sadler 

Board 

16/16 
16/16 
14/16 
16/16 
16/16 
16/16 
16/16 

Audit 

Remuneration 

Insider

2/2 
n/a 
n/a 
n/a 
n/a 
2/2 
2/2 

2/2 
n/a 
n/a 
n/a 
n/a 
2/2 
2/2 

0/0
0/0
n/a
0/0
n/a
n/a
n/a

Roles of the Chairman, Chief Executive Officer, Managing Director, Chief Financial Officer and General Counsel & 
Company Secretary
The Chairman is responsible for running the business of the board and for ensuring appropriate strategic focus and direction. 
The Chief Executive Officer is primarily responsible for implementing and driving the Group strategy it once it has been approved, 
investor relations and overseeing the management of the Company through the executive team. The Managing Director is 
responsible for driving sales operations and productivity. 

The Chief Financial Officer works closely with the Chief Executive Officer and Managing Director and is responsible for all the 
financial affairs of the Group. In particular, the oversight of cash flow, the provision of monthly financial information to the board, 
control of working capital, overseeing the audit and preparation of all Group company statutory accounts and consolidated 
Interim Statements along with the overall financial management of the Group and its processes. The executive officers are 
responsible for formulation of the Group strategy for submission to the board, the day-to-day management of the Group’s 
businesses and its overall trading, operational and financial performance in fulfilment of that strategy, as well as plans and 
budgets to be approved by the board of directors. 

The General Counsel & Company Secretary is responsible for the oversight of legal issues and regulatory compliance along 
with executive share schemes, investor queries, HR matters, insurances and policy implementation. In addition, she assists the 
Chairman and other committee chairs in ensuring all meetings of the board and committees are informed and effective.

28

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3Warpaint London PLC 
Board Performance and Evaluation 
The Group’s performance is reported 
monthly against headline performance 
and agreed budgets and reviewed by the 
board (as a minimum) at each monthly 
board meeting. The board challenges 
the executive directors and senior 
management on performance against 
budgets, forecasts and key business 
milestones. The board have adopted a set 
of KPI’s against which the performance 
of the Company and therefore the board, 
can be measured.

principal risks identified by the board are 
set out in the Strategic Report on pages 20 
to 21. The assessment and management 
of risk is primarily the function of the 
executive officers, most specifically the 
Chief Executive Officer for strategic and 
business risk and the Chief Financial 
Officer for financial risk. The Group 
maintains a formal risk register and where 
appropriate, matters of risk are referred to 
the board for consideration. In addition, the 
Financial Controller reports to the board 
each month, including on key risk issues.

The Company remains at a relatively 
early stage in its development as a 
quoted company and is yet to adopt a 
formal performance evaluation procedure 
for the board and directors individually. 
This will remain under review and the 
board will consider the implementation 
of performance evaluations facilitated 
by external advisers for the board, both 
individually and as a group, to ensure 
the efficient and productive operation 
of the board. As the business of the 
Group grows, the expertise required 
at management level is expanded 
and developed although there are no 
prescribed procedures for succession 
planning at board level.

Internal Financial Control and Risk 
Management
The board is responsible for establishing 
and maintaining the Group’s system 
of internal controls and reviewing its 
effectiveness. The procedures, which 
include financial, compliance and risk 
management, are reviewed on an on-going 
basis. The internal control system can 
only provide reasonable and not absolute 
assurance against material misstatement 
or loss. The board has considered the need 
for an internal audit function, but does not 
consider it necessary at the current time 
with the current controls in place and the 
relative complexity of the business. The 

Conflicts of Interest
At each meeting the board considers 
directors’ conflicts of interest. The 
Company’s Articles provide for the board 
to authorise any actual or potential 
conflicts of interest. 

External and Internal Advice
The board seeks external advice from 
time to time to enable it to effectively 
perform its duties including from its 
lawyers, accountants, nominated adviser 
and corporate broker, financial PR 
advisers and insurance brokers. Advice 
has been sought from h2glenfern Limited 
in connection with a review of executive 
compensation across the Group with a 
view to the recommendation and adoption 
of incentive arrangements (including 
share options) which reward success and 
enhance the performance of the Group. 
All directors have access to the advice 
and services of the General Counsel & 
Company Secretary, who is responsible 
for ensuring that board procedures are 
followed and that the Company complies 
with applicable rules, regulations and 
obligations.

Corporate Culture 
The board maintains a corporate culture 
consistent with the Group’s strategic 
objectives which aims to promote an ethical 
and responsible business. The Company 

places enormous importance on the 
contributions of its employees and aims 
to keep them informed of developments 
in the Company through a combination of 
meetings and electronic communication. 
The Group operates an open-door policy, 
everyone is known by name to the senior 
managers and executive directors with the 
Chief Executive Officer and the Managing 
Director engaging daily with employees 
across the business. Communication is 
encouraged both on an informal basis and 
through regular departmental meetings, 
where input from colleagues is welcomed 
in any area. Communication channels 
within the business are key and the open-
door policy and regular meetings aid this. 

The Group has an extremely loyal 
work force with a low staff churn rate, 
promoting from within, offering staff 
mobility from the warehouse floor to 
administrative roles and managerial 
positions. A reward structure is in 
place, which includes the grant of share 
options, enabling members of staff to 
participate in the growth of the Company, 
as appropriate. 

The corporate culture is monitored by 
the Chief Executive Officer who appraises 
the board of any issues arising. In 
addition, the board receives monthly 
reports from the Financial Controller on 
HR and employee matters. The culture 
is implemented through a number of 
policies on Anti-Bribery, Whistleblowing, 
Modern Slavery, Employment and the 
Environment which are described below 
and regularly reviewed:

•  Anti-Bribery 

 The Group has in place an anti-
bribery and anti-corruption policy 
which sets out its zero-tolerance 
position and provides information and 
guidance to those working for the 
Group on how to recognise and deal 

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29

3Annual Report 2019Governance 
Corporate Governance Report (continued)

with bribery and corruption issues. 
During the period, there were no 
incidents for consideration.

•  Whistleblowing 

• 

 The Group’s ’whistleblowing’ 
procedures ensure that arrangements 
are in place to enable employees 
and suppliers to raise concerns 
about possible improprieties on a 
confidential basis. Any issues raised 
are investigated and appropriate 
actions are taken. Should any 
significant issue arise they are 
highlighted to the board.

 Modern Slavery and Human 
Trafficking 
 The Group has relationships with 
businesses around the world and is 
opposed to modern slavery and human 
trafficking wherever it may occur. 
The Group’s processes and supply 
chains are examined and reviewed at 
least annually to ensure that slavery 
and human trafficking are prevented 
in its business and supply chains. 
Compliance with the Modern Slavery 
Act 2015 or equivalent anti-slavery, 
human trafficking laws are mandatory 
in all supply contracts. The Group’s 
statement pursuant to the Modern 
Slavery Act 2015 which contains 
further information, is available at 
www.warpaintlondonplc.com

•  Employees and Equal Opportunities
 The Group’s employment policy is 
set out in the Directors’ Report. At 
senior management level there are 
twelve female managers and seven 
male managers. Throughout the 
Group, the proportion of female to 
male employees is approximately 67% 
to 33%.

•  Environment

 The business consumes significant 
amounts of cardboard and paper and 
the Group utilises a regular recycling 
collection service. The Group’s 
products and packaging use paper 
and cardboard which enables the 
Group, the wholesaler and end user 
to recycle the waste effectively. The 
Group is reviewing its products and 
packaging, with a view to reducing the 
amount of plastic used and utlilising 
sustainable or recycled packaging 
where feasible. It aims to be a market 
leader in this area.

Product Testing, Manufacture and 
Materials
The Group does not test any of its 
cosmetic products on animals and animal 
testing of cosmetics has been banned in 
Europe since 2013. The board is aware 
that in other parts of the world there is 
still a requirement to test on animals. 
Wherever and whenever the Group comes 
across this requirement and are given no 
choice, it withdraws from sales activity 
in the territory concerned. The board is 
keen for cruelty free alternatives to animal 
testing to become compulsory and animal 
testing overall to be ceased globally.

Suppliers provide Good Manufacturing 
Practice Certificates for all of the factories 
used in the manufacture of the Group’s 
goods. The Group’s main suppliers also 
produce for worldwide brands, and 
comfort is taken from the public ethical 
and sustainability stance around the world 
of these brands. The Group’s suppliers 
are encouraged to share with the Group 
the results of their BSCI and Sedex audits 
when they have taken place.

Heavy metals such as TBTO (preservative) 
and other ingredients of concern are not 
added to the Group’s colour cosmetic 
products and we ensure all raw materials 
comply with the strict regulations 
applicable in the EU, USA and Canada.

Section 172 Companies Act 2006 
The board always takes decisions for 
the long term, and collectively and 
individually aims to uphold the highest 
standards of conduct. Similarly, the 
board understands that the Company 
can only prosper over the long term if 
it understands and respects the views 
and needs of its customers, distributors, 
employees, suppliers and the wider 
community in which it operates. A firm 
understanding of investor needs is also 
vital to the Company’s success along 
with a sustainable and environmentally 
responsible culture.

The directors are fully aware of their 
responsibilities to promote the success of 
the Company in accordance with Section 
172 of the Companies Act 2006. An 
in-depth review of these responsibilities 
and how the Company engages with 
its stakeholders was considered at the 
Company’s board meeting on 3 April 
2020. The text of Section 172 of the 
Companies Act 2006 has subsequently 
been set out by the General Counsel & 
Company Secretary on each main board 
agenda by way of a reminder. 

Relations with shareholders are detailed 
on pages 31 and 32. Relations with other 
key stakeholders such as employees, 
distributors, customers and suppliers 
are considered in more detail on pages 31 
and 38 to 39.

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3Warpaint London PLC 
 
 
 
The board ensures that the requirements are met, and the interests of stakeholders are considered as referred to elsewhere in this 
report and through a combination of the following:

•   A rolling agenda of matters to be considered by the board through the year, which includes an annual strategy review meeting, where the strategic 

plan for the following year is developed, which is implemented and supported by a budget and a medium term (three year) financial plan.

•   Standing agenda points and papers presented at each board meeting, which report on customers, employees and other colleagues, health and 

safety matters and investors.

•   A review of certain of these topics through the Audit Committee and the Remuneration Committee agenda items referred to in this report.
•   Detailed consideration is given to of any of these factors where they are relevant to any major decisions taken by the board during the year. 

Key board decisions taken during the year, all of which have long term implications for the ultimate success of the Company, and 
the Section 172 and stakeholder considerations are set out below.

Key Board Decision

Section 172 and Stakeholder Consideration

The proposal to enter into a lease of a further 9,465 sq ft of office 
premises adjacent to the existing units at Iver. These are anticipated to 
be completed by the end of August 2020. 

The acquisition by Retra of an additional warehousing site in Silsden 
and the movement of the US fulfilment facility to a new site in Norfolk, 
Virginia.

To provide enhanced working conditions for employees, improved 
capability for New Product Development and customer interaction. 

To enhance supply efficiencies, impacting suppliers and customers 
alike.

The decision made to appoint Ward & Hagon Management Consultancy 
LLP, in February 2020, to provide additional strategic resource 
particularly to access new retail channels with a view to growing UK 
market share and developing the US business.

This appointment will impact employees, customers and suppliers 
and maintain and enhance the Company’s high standards of business 
conduct and drive the Group’s strategic plan for the benefit of 
members.

The appointment of Nplus1 Singer Advisory LLP as the Company’s Joint 
Broker in August 2019

To augment resources for all the Company’s members and investor 
community

The engagement of h2glenfern Limited to advise on executive 
compensation and incentives with a view to the recommendation and 
adoption of incentive arrangements (including share options)

The drive to reduce the amount of plastic used in the packaging of the 
Company’s products, utlilising sustainable or recycled packaging where 
feasible

To reward success for employees and thereby enhance the value of the 
Company for its members

To reduce the impact of the Company’s operations on the environment

Relations with Shareholders
The Company’s principal means of communication with shareholders is through the Annual Report and Financial Statements, the 
full-year and half-year announcements and the AGM. 

The board recognises that the AGM is an important opportunity to meet private shareholders. Each substantially separate issue is 
the subject of a separate resolution at the AGM and all shareholders have the opportunity to put questions to the board. All board 
directors endeavour to attend AGMs and answer questions put to them which may be relevant to their responsibilities. In addition, 
the directors are available to listen informally to the views of shareholders immediately following the AGM. For each vote, the 
number of proxy votes received for, against and withheld is announced at the meeting. The results of the AGM are published on the 
Company’s corporate website. In the light of the continuing public health restrictions associated with Corona virus this may not be 
possible at the 2020 AGM.

30

31

3Annual Report 2019GovernanceCorporate Governance Report (continued)

The board receives regular updates 
on the views of shareholders through 
briefings and reports from the executive 
directors, the Company’s brokers and 
PR advisers. The Chief Executive Officer, 
the Managing Director and the Chief 
Financial Officer make presentations to 
institutional shareholders and participate 
in Investor Road Shows both following 
the announcement of the full-year 
and half-year results and, at other 
times throughout the year. Not every 
executive officer participates in every 
investor presentation. The Chairman 
will participate in these presentations in 
future where appropriate and is always 
available to speak with shareholders. 

Dialogue with individual institutional 
shareholders also takes place in order to 
understand and work with these investors 
to seek to comply with their investor 
principles where practicable.

Investor queries may be addressed to the 
Company Secretary at  
investors@warpaintlondonplc.com 
A range of corporate information 
(including all Company announcements) 
is also available to shareholders, 
investors and the public on the 
Company’s corporate  
website www.warpaintlondonplc.com

32

33

3Warpaint London PLCAudit Committee Report

Keith Sadler

On behalf of the board, I am pleased to 
present the Audit Committee Report for 
the year ended 31 December 2019. 

finance roles including as Chief Financial 
Officer, Group Finance Director and 
Treasurer. 

The full terms of reference for the 
Committee can be found on the Company’s 
website at www.warpaintlondonplc.com 

The Audit Committee is responsible for 
ensuring that the financial performance 
of the Group is properly reported on and 
reviewed, and its role includes monitoring 
the integrity of the financial statements of 
the Group (including annual and interim 
accounts and results announcements), 
reviewing internal control and risk 
management systems, reviewing any 
changes to accounting policies, reviewing 
and monitoring the extent of the non-audit 
services undertaken by external auditors, 
reviewing findings of an audit with the 
auditors, meeting regularly with the 
auditors and advising on the appointment 
of external auditors.

During the year, the Committee consisted 
of three non-executive directors: me 
(as Chairman), Clive Garston and 
Paul Hagon. The Audit Committee is 
convened as required and met two times 
during the year ended 31 December 
2019 to discharge its responsibilities 
inter alia in connection with the Group’s 
Financial Statements for the year ended 
31 December 2018 and the Interim 
Financial Statements for the six months 
ended 30 June 2019. A further planning 
meeting took place with the external 
auditor BDO LLP during the year. The 
Chief Financial Officer and the external 
auditor normally attend Committee 
meetings. The Committee met with the 
external auditor without management 
present during the year.

The board is satisfied that I, as Chairman 
of the Committee, have recent and 
relevant financial experience. I am a 
Chartered Accountant and, over the past 
25 years have served on the board of a 
number of public limited companies in 

Whilst the board as a whole has a duty to 
act in the best interests of the Company, 
the Committee has a particular role, 
acting independently of management, to 
ensure that the interests of shareholders 
are properly protected in relation to 
financial reporting and the effectiveness of 
the Group’s systems of financial internal 
controls. 

External auditor
BDO LLP was appointed by the board as 
the Company’s external auditor on 21 May 
2019 for the 2019 reporting period and it 
is their intention to put them forward at 
the AGM to stand as auditors for the next 
financial period. There are no contractual 
obligations that restrict the Committee’s 
choice of external auditor.

The Group paid £151,200 to BDO for audit 
services in 2019, relating to the statutory 
audit of the Group and Company financial 
statements, the audit of Group subsidiaries, 
and audit-related assurance services. In 
addition, the Group paid £15,000 to BDO in 
2019, for tax advice and interim reviews.

Committee performance and 
effectiveness
The Company is at a relatively early stage 
in its development and is yet to adopt a 
formal performance evaluation procedure 
for the board, its committees and directors 
individually. 

Audit Committee Report
This Audit Committee Report was reviewed 
and approved by the board on 13 May 2020. 

Keith Sadler
Audit Committee Chairman 
13 May 2020

The key responsibilities of the 
Committee are to:
• 

 Monitor the integrity of the Group’s 
financial statements and other 
statements and announcements 
relating to its financial performance, 
reviewing and challenging the 
methodology and assumptions used 
where necessary;
 Consider the Group’s accounting 
policies and practices along with its 
application of accounting standards 
and significant judgements;
 Review the effectiveness of the Group’s 
system of internal controls, including 
financial reporting and controls and 
risk management systems;
 Review the adequacy and security of 
the Group’s procedures and controls 
for whistleblowing; the detection of 
fraud and the prevention of bribery;
 Consider and make recommendations 
to the board on the appointment, 
reappointment, removal or resignation 
and remuneration of the external 
auditor; and
 Oversee the relationship with the 
Group’s external auditor including 
consideration of the objectivity and 
independence of the external audit 
process.

• 

• 

• 

• 

• 

32

33

3Annual Report 2019GovernanceRemuneration Committee Report

Keith Sadler

On behalf of the board, I am pleased to present the Remuneration Committee Report for the year ended 31 December 2019. 

The main objectives of the Remuneration Committee are to develop and implement compensation packages designed to attract 
and retain staff, creating opportunities for senior management and employees to participate in share option schemes and develop 
bonus arrangements which reward performance and incentivise employees, thus increasing shareholder value over the long term.

The Remuneration Committee has responsibility for determining, within the agreed terms of reference, the Group’s policy on 
the remuneration packages of the Company’s Chairman, and the executive directors and such other members of the senior 
management as it is designated to consider. The Remuneration Committee also has responsibility for determining (within the terms 
of the Group’s policy and in consultation with the Chairman of the board and/or the Chief Executive Officer) the total individual 
remuneration package for each executive director and other senior managers (including bonuses, incentive payments and share 
options or other share awards). The remuneration of non-executive directors will be a matter for the board. No director or manager 
will be allowed to partake in any discussions as to their own remuneration. In exercising this role, the directors shall have regard to 
the recommendations put forward in the relevant QCA Guidelines.

In the year to 31 December 2019, the Remuneration Committee consisted of three non-executive directors: Paul Hagon (as 
Chairman), Clive Garston and Keith Sadler. The Remuneration Committee is convened not less than twice a year and otherwise 
as required. The Committee met two times during the year ended 31 December 2019. As reported on page 26, following the 
appointment of Ward & Hagon Management Consulting LLP on 6 February 2020, Paul Hagon stepped down as Chairman of this 
committee and I assumed the role of Chairman of the Remuneration Committee for the duration of the Ward & Hagon appointment.

The full terms of reference for the Committee can be found on the Company’s website at www.warpaintlondonplc.com

Activity during the Year 
The Remuneration Committee initiated a review of executive compensation across the Group with a view to the recommendation 
and adoption of incentive arrangements (including share options) which reward success and enhance the performance of the Group 
which we are seeking to implement in 2020.

External Advice
The Remuneration Committee was assisted in meeting its responsibilities by h2glenfern Limited, who are carrying out the 
compensation review. In the year to 31 December 2019 h2glenfern Limited received initial fees of £10,000 for this review, with 
the balance of £10,000 payable by 29 February 2020. The Remuneration Committee is satisfied that the advice it receives from 
h2glenfern Limited is objective and independent.

Directors Remuneration Policy
The Group takes into account both Group and individual performance, market value and sector conditions in determining director 
and senior employee remuneration. The Group has maintained a policy of paying salaries comparable with peer companies in the 
sector in order to attract and retain key personnel.

34

35

3Warpaint London PLCDirectors’ Remuneration for the year ended 31 December 2019

Salary

Pension

Benefits

Bonus

Total 
Remuneration 
2019 £

Fair Value of 
Options 
£

Total 
Remuneration 
2018 £

S Bazini

E Macleod 

N Rodol

S Craig 

C Garston

P Hagon

K Sadler

200,000

200,000

150,000

50,000

60,000

40,000

40,000

–

–

1,188

1,188

–

–

–

8,690

6,952

–

–

–

–

–

–

–

–

–

–

–

–

208,690

206,952

151,188

51,188

60,000

40,000

40,000

2,102,931

2,102,931

511,987

8,683

–

–

–

208,000

206,000

151,000

30,000

60,000

40,000

41,000

Directors’ interests in share options for year ended 31 December 2019
As at 31 December 2019 the following directors held the following performance related share awards (Enterprise Management 
Incentive Scheme Options or LTIPs) over ordinary shares of 25p each under the Warpaint London plc Enterprise Management Incentive 
Scheme. For details of the share option schemes see Note 22 on page 69.

Type of Share 
Award

LTIP

LTIP

EMI

LTIP

EMI

–

–

–

Date of Grant

21.09.2018

21.09.2018

29.06.2017

21.09.2018

29.06.2017

–

–

–

Number of 
Shares at  
31 December  
2019

1,534,986

1,534,986

105,262

306,996

10,000

–

–

–

Exercise Price

254.5p

254.5p

237.5p

254.5p

237.5p

–

–

–

S Bazini

E Macleod 

N Rodol

S Craig 

C Garston

P Hagon

K Sadler

Number of 
Shares at 
31 December 
2018 (or date of 
appointment  
if later)

1,534,986

1,534,986

105,262

306,996

10,000

–

–

–

End of 
Performance 
Period

31 Dec 2022

31 Dec 2022

29 June 2020

31 Dec 2022

29 June 2020

–

–

–

34

35

3Annual Report 2019GovernanceRemuneration Committee Report (continued)

The directors, who held office at 31 December 2019, had the following interests in the shares of the Company:

Number of share options 
held at 31 December 
2018(c)

Number of  
Ordinary Shares held  
at 31 December 2019

Ordinary Shares as % of 
issued share capital 

Number of  
Ordinary Shares held  
at 31 December 2018

1,534,986

1,534,986

412,258

10,000

–

–

–

15,195,208

15,195,208

103,961

–

126,315

31,145

31,145

19.80

19.80

0.14

–

0.16

0.04

0.04

17,695,208

17,695,208

103,961

–

126,315

31,145

31,145

S Bazini(a)

E Macleod(b)

N Rodol

S Craig

C Garston

P Hagon

K Sadler

In addition to the above holdings:
(a)  4,250,000 (2018: 1,750,000) shares are held by the wife of S Bazini
(b)  4,250,000 (2018: 1,750,000) shares are held by the wife of E Macleod
(c)  For details of the share option schemes see Note 22 on page 69.

There were no changes in the shareholdings of the directors between 31 December 2019 and the date of this report.

Service Contracts and non-executive directors’ Letters of Appointment
The executive directors have rolling contracts that are terminable on 12 months’ notice, in the case of Sam Bazini and Eoin Macleod 
(the Chief Executive Officer and the Managing Director) and 6 months’ notice, in the case of Neil Rodol (Chief Financial Officer) and 
Sally Craig (General Counsel & Company Secretary). The Chairman and each of the non-executive directors have entered into a letter 
of appointment which is terminable on three months’ notice. 

Shareholder Approval of Directors’ Remuneration Report
Shareholders are asked to approve this directors’ Remuneration Report (excluding the directors’ Remuneration Policy) for the year 
ended 31 December 2019 at the forthcoming Annual General Meeting. This resolution is advisory in nature.

Keith Sadler
Remuneration Committee Chairman 
13 May 2020

36

37

3Warpaint London PLC 
Directors’ Report

The Directors present their annual report on the affairs of the Group, together with the financial statements and auditor’s report for 
the year ended 31 December 2019. The Corporate Governance statements on pages 23 to 40 forms part of this report.

Going concern
The Company’s going concern statement can be found in the Consolidated Financial Statements on pages 49 and 50.

Results and dividends
The Group’s results for the year ended 31 December 2019 are set out in the Consolidated Income Statement on page 44. The board, 
under ordinary circumstances, would have sought to maintain its progressive dividend policy, but, in the interests of prudence given 
the considerable on-going uncertainty surrounding the Covid-19 pandemic, and in order to further preserve the Company’s cash 
resources, the board has resolved to not recommend a final dividend for the year ended 31 December 2019. The Company paid an 
interim dividend to shareholders of 1.5p per ordinary share on 15 November 2019. In the year ended 31 December 2018 the final 
dividend per ordinary share was 2.9p and the interim dividend 1.5p, giving a total dividend for the year ended 31 December 2018 of 
4.4p per share.

Directors
The following directors who held office during the year and to the date of authorisation of the accounts are as follows:

Non-executive chairman
C Garston 

Executive directors
S Bazini 
E Macleod
N Rodol 
S Craig 

Non-executive directors
P Hagon 
K Sadler 

In accordance with the Company’s Articles of Association Clive Garston and Neil Rodol will retire and stand for re-election at the 
forthcoming Annual General Meeting.

Likely Future developments
Details of the Group’s future developments are contained in the Strategic report set out on pages 3 to 21.

Substantial shareholdings
The Group is aware of the following shareholdings of 3% or more in the share capital as at 31 December 2019:

Shareholder 
S Bazini (including connected parties) 
E Macleod (including connected parties) 
Schroders plc 
Blackrock Inc 
BI Asset Management Fondsmæglerselskab A/S 
Canaccord Genuity Group Inc. 

Number of Shares 
19,445,208 
19,445,208 
10,941,410 
3,685,423 
3,532,367 
2,348,612 

%
25.34
25.34
14.26
4.80
4.60
3.06

Financial instruments
The Group’s financial risk management objectives and policies are discussed in Note 24 to the Consolidated Financial Statements on 
pages 70 to 74.

36

37

3Annual Report 2019GovernanceDirectors’ Report (continued)

Auditors
In accordance with section 485 of the 
Companies Act 2006, a resolution 
proposing that BDO LLP be re-appointed 
as auditors of the Group will be put to the 
Annual General Meeting.

Indemnity of Directors
The Group has purchased and maintains, 
for all directors, insurance against 
any liability and the Group maintains 
appropriate insurance cover against legal 
action bought against its directors.

Directors’ Responsibilities
The directors are responsible for 
preparing the annual report and the 
financial statements in accordance with 
applicable law and regulations.

Company law requires the directors 
to prepare financial statements for 
each financial year. Under that law the 
directors have elected to prepare the 
Group financial statements in accordance 
with International Financial Reporting 
Standards (IFRSs) as adopted by the 
European Union, and the Company 
financial statements in accordance with 
United Kingdom Accounting Standards, 
including Financial Reporting Standard 
102, The Financial Reporting Standard 
in the United Kingdom and Republic 
of Ireland (United Kingdom Generally 
Accepted Accounting Practice). Under 
company law the directors must not 
approve the financial statements unless 
they are satisfied that they give a true and 
fair view of the state of affairs of the Group 
and Company and of the profit or loss of 
the Group and Company for that period. 
The directors are also required to prepare 
financial statements in accordance with 
the rules of the London Stock Exchange 
for companies trading securities on AIM.

In preparing these financial statements, 
the directors are required to:

directors’ responsibility also extends 
to the ongoing integrity of the financial 
statements contained therein.

• 

• 

• 

• 

 select suitable accounting policies and 
then apply them consistently;
 make judgements and accounting 
estimates that are reasonable and 
prudent;
 state whether they have been 
prepared in accordance with IFRSs 
as adopted by the European Union or 
United Kingdom Generally Accepted 
Accounting Practice;
 prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

The directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Group 
and Company’s transactions and disclose 
with reasonable accuracy at any time the 
financial position of the Group and the 
Company and enable them to ensure that 
the financial statements comply with the 
requirements of the Companies Act 2006. 
They are also responsible for safeguarding 
the assets of the Group and the Company 
and hence for taking reasonable steps for 
the prevention and detection of fraud and 
other irregularities.

Website publication
The directors are responsible for 
ensuring the annual report and the 
financial statements are made available 
on a website. Financial statements are 
published on the Company’s website in 
accordance with legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements, 
which may vary from legislation in other 
jurisdictions. The maintenance and 
integrity of the Company’s website is 
the responsibility of the directors. The 

Employees
It is the Company’s policy not to 
discriminate between employees or 
potential employees on any grounds. 
Full and fair consideration is given to the 
recruitment, training and promotion of 
disabled people and, should staff become 
disabled during the course of their 
employment, efforts are made to provide 
appropriate re-training. 

Engagement with Key Stakeholders
The key stakeholders for the Group 
are customers, distributors, suppliers, 
employees, shareholders and the 
community in which we live. Whilst 
interactions take place at all levels of 
the Group, the directors are aware of 
the importance of the relationships 
with key stakeholders and feedback is 
utilised wherever possible to sustain 
these relationships in order to drive 
the long term success of the business. 
Business relationships with the following 
stakeholders are described below. 
The effect of any such engagement on 
key decisions in the financial year to 
31 December 2019 are set out below and 
detailed on pages 30 to 32.

•  Customers

 Feedback with trade customers is 
initially directed through dedicated 
account managers followed by 
engagement with our administration 
teams. For end user customers 
feedback is garnered through the 
peer to peer review site Yotpo, and 
social media such as Facebook, 
Twitter, Instagram and Pinterest. The 
Group’s customers frequently contact 
the Company in writing and through 

38

39

3Warpaint London PLC 
the website www.w7cosmetics.co.uk 
where they are also able to leave 
comments. We endeavour to respond 
to all customers who contact us. 
Trends in the cosmetics business are 
dynamic and swift reaction to feedback 
is vital in introducing new products and 
updating our product range.

•  Distributors

 We seek to strengthen our 
relationships with our distributors to 
garner feedback and provide support 
with regular meetings, attendance at 
trade shows and maintaining close 
contact with them through our sales 
representatives. Our Distributors 
provide feedback on product suitability 
including in regions of the world such 
as the Middle East where there may 
be cultural sensitivities in the product 
packaging and branding. Different 
regions may also call for particular 
colour mixes and shades and such 
feedback enables us to optimise and 
tailor products in these regions. The 
aim is to align the interests of the 
distributor with those of the Group.

•  Suppliers

 Suppliers are visited at least annually 
and regular contact maintained at other 
times through trade shows, meetings 
and other close communications. The 
Group’s principal suppliers are made 
to feel part of the organisation with an 
open and honest dialogue encouraged 
so that feedback can be communicated 
and a rapid response provided. 
Following the acquisition of Retra, the 
Group has retained an office in Hong 
Kong enabling more frequent visits and 
enhanced supplier contact. A strong 
relationship with the Group’s suppliers 
is vital to the long term success of the 
Company.

•  Employees 

•  Community and Environment

 The Company places enormous 
importance on the contributions 
of its employees and aims to keep 
them informed of developments in 
the Company through a combination 
of meetings and electronic 
communication. The Group operates 
an open-door policy, everyone 
is known by name to the senior 
managers and executive directors 
with the Chief Executive Officer and 
Managing Director engaging daily 
with employees across the business. 
Communication is encouraged both on 
an informal basis and through regular 
departmental meetings, where input 
from colleagues is welcomed in any 
area. Communication channels within 
the business are key and the open-
door policy and regular meetings aid 
this. 

 Feedback from employees led to the 
introduction of flexible working and 
pay surrounding the daily breaks at 
the warehouse at Iver, and input from 
employees guides and influences the 
seasonal opening times. As part of 
the consultation in 2019, employees 
were again given the opportunity to 
purchase additional holiday. Where 
practicable, consideration is given to 
flexible working.

•  Shareholders

 The means of engagement with 
shareholders is detailed on pages 
31 and 32. Throughout the financial 
year to 31 December 2019, there 
has been ongoing engagement with 
shareholders by the means described. 

 Wherever possible we employ staff 
from the local area and encourage the 
use of car sharing and public transport 
to reduce the impact on local roads. 
We manage the times of our incoming 
and outgoing deliveries in order to 
limit any disturbance to residents in 
the local area. As a rule, we use local 
trade’s people for goods and services 
creating employment and income 
within the area. We often support 
local charities, including South Bucks 
Hospice and provide donations of our 
products for local school fairs and 
fetes, these requests coming via our 
local suppliers. In 2019, members of 
the Retra New Product Development 
team visited local schools to talk to 
pupils about innovation and design 
as part of their business learning 
challenges.

 In terms of the environment, the 
business consumes significant 
amounts of cardboard and paper 
and the Group utilises a regular local 
recycling collection service. The 
Group’s products and packaging use 
paper and cardboard which enables 
the Group, the wholesaler and end 
user to recycle the waste effectively. 
In 2019, the Group has initiated a drive 
to reduce the amount of plastic used 
in the packaging of the Company’s 
products, utlilising sustainable or 
recycled packaging where feasible.

38

39

3Annual Report 2019Governance 
 
 
 
 
 
 
 
Statement of disclosure to the auditors
So far as the directors are aware:

(a)   there is no relevant audit information 
of which the Company’s auditors are 
unaware, and

(b)   they have taken all the steps that they 
ought to have taken as a director in 
order to make themselves aware of 
any relevant audit information and to 
establish that the Company’s auditors 
are aware of that information.

On behalf of the board

Neil Rodol
Chief Financial Officer
13 May 2020

Directors Report (continued)

Post balance sheet events
The uncertainty as to the future impact on 
the Group of the recent Covid-19 outbreak 
has been separately considered as part of 
the directors’ consideration of the going 
concern basis of preparation. Thus far, the 
Group has experienced a material impact 
in trading performance due to Covid-19, 
with many but not all customers closed 
throughout the UK and overseas. 

Whilst it is difficult to predict the overall 
outcome and impact of Covid-19, the 
directors have performed an initial 
assessment of the impact on the carrying 
value of intangible assets, recoverability 
of trade receivables and inventory. 
Although there is likely to be a reduced 
level of trading activity in the future, the 
amortisation which will be charged on 
the intangible assets is anticipated to be 
sufficient to reduce the carrying value to 
a level whereby further impairment is not 
required. For trade receivables, although 
certain customers are experiencing cash 
flow pressure, at this stage we do not 
expect any material bad debt charges. 
In relation to inventory, the directors are 
confident that although sales orders 
have been delayed, delivery of stock 
to customers will still occur at some 
point and no additional provisions are 
anticipated due to the long shelf life of our 
products and that they sell all year round. 
Should any adjustments arise due to the 
impact of Covid-19, they will be non-
adjusting post balance sheet events.

40

41

3Warpaint London PLCIndependent Auditors’ Report
to the members of Warpaint London PLC

Opinion

Key audit matters

We  have  audited  the  financial  statements  of  Warpaint  London  Plc  (the 
‘parent  company’)  and  its  subsidiaries  (the  ‘group’)  for  the  year  ended 
31  December  2019  which  comprise  the  consolidated  statement  of 
comprehensive  income,  the  consolidated  and  company  statements  of 
changes in equity, the consolidated and company statements of financial 
position,  the  consolidated  statement  of  cash  flows  and  notes  to  the 
financial  statements,  including  a  summary  of  significant  accounting 
policies. 

The  financial  reporting  framework  that  has  been  applied  in  the 
preparation  of  the  group  financial  statements  is  applicable  law  and 
International  Financial  Reporting  Standards  (IFRSs)  as  adopted  by 
the  European  Union.  The  financial  reporting  framework  that  has  been 
applied  in  the  preparation  of  the  parent  company  financial  statements 
is applicable law and United Kingdom Accounting Standards, including 
Financial  Reporting  Standard  102  The  Financial  Reporting  Standard  in 
the  United  Kingdom  and  Republic  of  Ireland  (United  Kingdom  Generally 
Accepted Accounting Practice).

In our opinion:

•   the  financial  statements  give  a  true  and  fair  view  of  the  state  of  the 
group’s and of the parent company’s affairs as at 31 December 2019 
and of the group’s profit for the year then ended;

•   the  group  financial  statements  have  been  properly  prepared  in 

accordance with IFRSs as adopted by the European Union;

•   the parent company financial statements have been properly prepared 
in  accordance  with  United  Kingdom  Generally  Accepted  Accounting 
Practice; and

•   the  financial  statements  have  been  prepared  in  accordance  with  the 

requirements of the Companies Act 2006.

Basis for opinion

We  conducted  our  audit  in  accordance  with  International  Standards  on 
Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those  standards  are  further  described  in  the  Auditor’s  responsibilities 
for  the  audit  of  the  financial  statements  section  of  our  report.  We  are 
independent  of  the  group  and  the  parent  company  in  accordance  with 
the  ethical  requirements  that  are  relevant  to  our  audit  of  the  financial 
statements in the UK, including the FRC’s Ethical Standard as applied to 
listed entities, and we have fulfilled our other ethical responsibilities in 
accordance with these requirements. We believe that the audit evidence 
we have obtained is sufficient and appropriate to provide a basis for our 
opinion We have nothing to report in respect of the following matters in 
relation to which the ISAs (UK) require us to report to you where:

•   the  Directors’  use  of  the  going  concern  basis  of  accounting  in  the 

preparation of the financial statements is not appropriate; or

•   the  Directors  have  not  disclosed  in  the  financial  statements  any 
identified material uncertainties that may cast significant doubt about 
the Group’s or the Parent Company’s ability to continue to adopt the 
going  concern  basis  of  accounting  for  a  period  of  at  least  twelve 
months  from  the  date  when  the  financial  statements  are  authorised 
for issue.

Key audit matters are those matters that, in our professional judgment, 
were of most significance in our audit of the financial statements of the 
current period and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) we identified, including those 
which had the greatest effect on: the overall audit strategy, the allocation 
of  resources  in  the  audit;  and  directing  the  efforts  of  the  engagement 
team. These matters were addressed in the context of our audit of the 
financial statements as a whole, and in forming our opinion thereon, and 
we do not provide a separate opinion on these matters.

The following areas were identified by us as the key audit matters relevant 
to our audit of the financial statements:

Impairment of intangible assets and goodwill

See accounting policy and critical estimates and judgements section of 
note 1 as well as notes 9 and 10 to the financial statements.

Description  of  matter  and  risk  –  The  estimated  recoverable  amount  of 
these balances is subjective due to the inherent uncertainty involved in 
forecasting and discounting future cashflows, which form the basis of the 
Group’s value in use calculation and assessment of the carrying value of 
goodwill and intangible asset values.

We  have  determined  as  part  of  our  risk  assessment  that  the  value  in 
use calculation used in the assessment of carrying value of goodwill and 
intangible  assets  has  a  high  degree  of  estimation  uncertainty,  with  a 
potential range of reasonable outcomes greater than our materiality for 
the  financial  statements  as  a  whole.  The  financial  statements  disclose 
the sensitivities estimated by the Group.

How we addressed the matter in our audit – We considered whether the 
revenue, and where relevant associated costs, used in the value in use 
calculations was reasonable in light of historic performance and industry 
projections. This included using our own sector experience in challenging 
the key assumptions made and performing sensitivity analysis on these 
assumptions. These areas included the projected economic growth and 
cost inflation, margin achievable and known or probably changes in the 
business environment. 

We used our own valuation specialists to challenge the value in use and 
the  fair  value  less  cost  to  sell  model.  We  assessed  the  competence, 
independence and expertise of the third party expert used by management 
in formulating the value in use model. We also challenged management 
and  their  third  party  experts  regarding  the  assumptions  made  in  the 
model including the cash flow forecast, weighted average cost of capital 
and discount rate used. We benchmarked the key assumptions applied 
against  a  variety  of  similar  businesses  and  considered  whether  these 
fell  within  our  acceptable  ranges.  We  assessed  whether  the  selected 
price index were reasonable by comparing them to other data sources, 
including price index from a number of similar businesses.

Key observations - no issues arose from our work that suggested goodwill 
and intangible assets are materially misstated.

40

41

3Annual Report 2019GovernanceIndependent Auditors’ Report (continued)
to the members of Warpaint London PLC

Carrying value of inventory

See  accounting  policy  and  critical  estimates  and  judgments  section  of 
note 1 as well as note 13 to the financial statements.

Description  of  matter  –  The  group  has  significant  levels  of  inventory 
and  estimates  are  made  in  the  valuation  of  slow  moving  and  obsolete 
inventories, some of which have a limited shelf life. There is uncertainty 
over  changes  in  consumer  preferences  and  spending  patterns,  which 
are  primarily  driven  by  wider  trends  in  the  fashion  industry  as  well  as 
seasonality, which could impact the saleability of inventory.

There is a recoverability risk associated with new product launches and 
judgement  required  in  forecasting  demand  which  can  lead  to  obsolete 
inventory.  Given  the  level  of  judgement  and  estimation  involved,  the 
carrying value of inventory is considered to be a key audit matter.

How  we  addressed  the  matter  in  our  audit  -  Our  procedures  included 
assessing  the  holding  value  of  inventory  as  being  appropriate  at  the 
lower  of  cost  of  net  realisable  value.  This  was  done  through  testing  a 
sample of items to their unit cost and then to the average sale price in 
the  period  leading  up  to  the  year  end.  Where  there  were  indicators  of 
negative margin or at cost sales, we ensured that these balances were 
recorded appropriately in the inventory provision balance. In addition, we 
considered the principles and appropriateness of the Group’s inventory 
provisioning policies based on our understanding of the business and the 
accuracy of previous provisioning estimates. We considered the inventory 
write off figure during the year and compared this to the Group’s expected 
recoveries  brought  forward  and  to  the  position  at  the  year  end  date. 
Further, we tested the unprovided inventory balance by reviewing sales 
volumes and values after the balance sheet date by testing a sample of 
items. 

Key  observations  –  no  issues  arose  from  our  work  that  suggested 
inventory is materially misstated.

Going concern

See basis of preparation in note 1

The  issue  –  The  unprecedented  impact  of  COVID-19  on  the  business 
and the wider world economies has resulted in uncertainties on ability 
of  companies  to  continue  as  operating  as  going  concern  and  raised 
additional audit risks.

We  considered  the  potential  impact  on  the  balance  sheet,  specifically 
around inventory and receivables and assessed management’s judgement 
around the recoverability of these balances. This included reviewing post 
year end, post lockdown sales values, order book values, cash receipts 
post year end and the adequacy and sufficiency of credit insurance.

We  reviewed  management’s  disclosures  in  relation  to  the  COVID-19 
pandemic  and  its  potential  impact  and  concluded  that  these  are 
consistent with management’s stress test scenario and the Board’s view 
of the current market conditions.

Key observations – these are set out in the conclusions relating to going 
concern section of our audit report.

Our application of materiality

The scope of our audit was influenced by our application of materiality. 
We  set  certain  quantitative  thresholds  for  materiality  which,  together 
with qualitative considerations, help us to determine the nature, timing 
and extent of our audit procedures on the individual financial statement 
areas and disclosures and in evaluating the effect of misstatements, both 
individually and in aggregate on the financial statements as a whole.

We determined materiality for the financial statements as a whole to be 
£248,000  (2018:  £405,000)  which  is  based  on  profit  before  interest,  tax, 
amortisation, impairment and exceptional items. This is consistent with 
the prior year.

We  used  profit  before  interest,  tax,  amortisation,  impairment  and 
exceptional  items  as  a  benchmark  given  the  importance  of  underlying 
trading  profit  as  a  measure  for  users  of  the  financial  statements  in 
assessing the performance of the Group.

Each component of the Group was audited to a lower level of materiality. 
Component materiality ranged from £100,000 to £223,000 (2018: £100,000 
to £330,000).

Performance materiality is the application of materiality at the individual 
account or balance level set at an amount to reduce to an appropriately 
low level the probability that the aggregate of uncorrected and undetected 
misstatements  exceeds  materiality  for  the  financial  statements  as  a 
whole.  Performance  materiality  was  set  at  £186,000  (2018:  £303,750) 
which represents 75% (2018: 75%) of the above materiality levels.

The directors have considered the impact of the recent COVID-19 outbreak 
as part of the Group’s going concern analysis and have modelled a range 
of reasonably possible outcomes as a result of the COVID-19 pandemic, 
including an extreme stress test scenario.

We  agreed  with  the  audit  committee  that  we  would  report  to  them 
misstatements identified during our audit above £12,400 (2018: £20,250). 
We also agreed to report differences below these thresholds that, in our 
view, warranted reporting on qualitative grounds. 

How we addressed the matter in our audit – we reviewed management’s 
modelled scenarios including the stress test scenario which was based 
on an extended lockdown and therefore, minimal trading for a period of 
12 months. We assessed the mitigating options that management had at 
their disposal to manage and conserve cash and challenged management 
on  the  key  assumptions 
included  and  confirmed  management’s 
mitigating actions are within their control.

Materiality  of  the  company  was  set  at  £100,000  (2018:  £105,000)  with 
performance  materiality  set  at  £75,000  (2018:  £78,750)  based  on  75% 
(2018: 75%) of materiality. The level of materiality was based on 40% of 
group materiality (2018: 26% of group materiality)

An overview of the scope of our audit

The group consists of four trading subgroups, all of which are run from 
the UK except for Marvin Leeds Marketing Services Inc. which is based on 

42

43

3Warpaint London PLCthe United States of America. In establishing the overall approach to the 
group audit, we completed full scope audits on the underlying subgroups 
and the parent company, except for Marvin Leeds Marketing Services Inc, 
on which we tested specific account balances. Marvin Leeds Marketing 
Services Inc Is not deemed to be a significant component and so our work 
was  tailored  to  focus  on  the  significant  risk  areas.  All  audit  work  was 
carried out by BDO LLP

Responsibilities of directors

As explained more fully in the directors’ responsibilities statement set out 
in the Directors’ report, the directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a true 
and fair view, and for such internal control as the directors determine is 
necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.

Other information

The  directors  are  responsible  for  the  other  information.  The  other 
information  comprises  the  information  included  in  the  Annual  Report 
and Financial Statements, other than the financial statements and our 
auditor’s  report  thereon.  Our  opinion  on  the  financial  statements  does 
not  cover  the  other  information  and,  except  to  the  extent  otherwise 
explicitly stated in our report, we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the financial statements, our responsibility 
is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements 
or  our  knowledge  obtained  in  the  audit  or  otherwise  appears  to  be 
materially  misstated.  If  we  identify  such  material  inconsistencies  or 
apparent material misstatements, we are required to determine whether 
there is a material misstatement in the financial statements or a material 
misstatement  of  the  other  information.  If,  based  on  the  work  we  have 
performed,  we  conclude  that  there  is  a  material  misstatement  of  this 
other information, we are required to report that fact. We have nothing to 
report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

•   the information given in the strategic report and the directors’ report 
for the financial year for which the financial statements are prepared is 
consistent with the financial statements; and

•   the  strategic  report  and  the  directors’  report  have  been  prepared  in 

accordance with applicable legal requirements.

Matters on which we are required to report by exception

In  the  light  of  the  knowledge  and  understanding  of  the  group  and  the 
parent company and its environment obtained in the course of the audit, 
we have not identified material misstatements in the strategic report or 
the directors’ report.

We have nothing to report in respect of the following matters in relation 
to which the Companies Act 2006 requires us to report to you if, in our 
opinion:

•   adequate accounting records have not been kept, or returns adequate 
for our audit have not been received from branches not visited by us; or

•   the  parent  company  financial  statements  are  not  in  agreement  with 

the accounting records and returns; or

•   certain disclosures of directors’ remuneration specified by law are not 

made; or 

•   we have not received all the information and explanations we require 

for our audit.

In  preparing  the  financial  statements,  the  directors  are  responsible 
for  assessing  the  group’s  and  the  parent  company’s  ability  to  continue 
as  a  going  concern,  disclosing,  as  applicable,  matters  related  to  going 
concern  and  using  the  going  concern  basis  of  accounting  unless  the 
directors either intend to liquidate the group or the parent company or to 
cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the 
financial  statements  as  a  whole  are  free  from  material  misstatement, 
whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s  report  that 
includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs 
(UK) will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to 
influence  the  economic  decisions  of  users  taken  on  the  basis  of  these 
financial statements.

A further description of our responsibilities for the audit of the financial 
statements  is  located  on  the  Financial  Reporting  Council’s  website  at: 
www.frc.org.uk/auditorsresponsibilities.  This  description  forms  part  of 
our auditor’s report.

Use of our report 

This  report  is  made  solely  to  the  company’s  members,  as  a  body,  in 
accordance  with  Chapter  3  of  Part  16  of  the  Companies  Act  2006.  Our 
audit work has been undertaken so that we might state to the company’s 
members those matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than the company 
and the company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.

Mark RA Edwards

(Senior Statutory Auditor) 
For and on behalf of BDO LLP,  
Statutory Auditor 
London, UK 
13 May 2020

BDO  LLP  is  a  limited  liability  partnership  registered  in  England  and 
Wales (with registered number OC305127).

42

43

3Annual Report 2019GovernanceConsolidated Statement of Comprehensive Income
for the year ended 31 December 2019

Revenue

Cost of sales

Gross profit

Administrative expenses

Analysed as:

Adjusted profit from operations1

Amortisation

Impairment losses

Exceptional items

Share based payment

Profit from operations

Finance expense

Profit before tax

Tax expense

Profit for the year attributable to equity holders of the parent company

Other comprehensive income:

Item that will or maybe reclassified to profit or loss:

Exchange (loss)/gain on translation of foreign subsidiary

Total comprehensive income attributable to equity holders of the parent company

Basic earnings per share (pence)

Diluted earnings per share (pence)

Year ended 31 December

Note

1,2

2019

£’000

49,282

2018

£’000

48,477

(32,780)

(31,263)

16,502

17,214

3,4

(14,355)

(12,330)

5,580

(2,439)

–

(178)

(816)

2,147

(370)

1,777

(409)

1,368

(12)

1,356

1.78

1.78

3,10

3,9,10

3

3

5

6

28

28

8,419

(2,272)

(812)

(335)

(116)

4,884

(150)

4,734

(1,159)

3,575

48

3,623

4.66

4.66

Note 1 – Adjusted profit from operations is calculated as earnings before interest, taxation, amortisation, impairment costs, share based payments 
and exceptional items.

The notes on pages 49 to 76 form part of these financial statements.

44

45

3Warpaint London PLCConsolidated Statement of Financial Position
for the year ended 31 December 2019

Non-current assets

Goodwill

Intangibles

Property, plant and equipment

Right-of-use assets

Deferred tax assets

Total non-current assets

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Derivatives financial Instruments

Total current assets

Total assets

Current liabilities

Trade and other payables

Borrowings and lease liabilities

Corporation tax liability

Total current liabilities

Non-current liabilities

Borrowings and lease liabilities

Deferred tax liability

Total non-current liabilities

Total liabilities

NET ASSETS

Note

9

10

11

12

18

13

14

15

24

16

17

17

18

Year ended 31 December

2019

£’000

7,274

7,082

684

4,685

374

2018

(as restated)

£’000

7,274

9,486

1,358

–

241

20,099

18,359

16,194

12,624

2,731

39

31,588

51,687

(3,933)

(2,206)

(548)

(6,687)

(3,863)

(1,324)

(5,187)

(11,874)

15,362

12,297

4,041

–

31,700

50,059

(3,489)

(2,169)

(1,034)

(6,692)

(553)

(1,796)

(2,349)

(9,041)

39,813

41,018

44

45

The notes on pages 49 to 76 form part of these financial statements.

3Annual Report 2019Financial StatementsConsolidated Statement of Financial Position
for the year ended 31 December 2019

Equities

Share capital

Share premium

Merger reserve

Foreign exchange reserve

Share option reserves

Retained earnings

TOTAL EQUITY

Note

20

21

2019

£’000

19,187

19,359

2018

£’000

19,187

19,359

(16,100)

(16,100)

36

977

16,354

39,813

48

161

18,363

41,018

The financial statements of Warpaint London PLC were approved and authorised for issue by the Board of Directors and were signed on its behalf by:

Neil Rodol
Chief Financial Officer

13 May 2020

The notes on pages 49 to 76 form part of these financial statements.

46

47

3Warpaint London PLCShare Capital

Share Premium

Merger Reserve exchange reserve

option reserve

£’000

19,187

£’000

19,359

£’000

(16,100)

£’000

–

£’000

45

Foreign

Share 

Retained

Earnings

£’000

17,933

Total Equity

£’000

40,424

Consolidated Statement of Changes in Equity
for the year ended 31 December 2019

At 1 January 2018

Comprehensive Income for the year

On translation of foreign subsidiary 

Profit for the year

Total comprehensive income for the 
year

Transactions with owners 

Share based payment charge

Dividends paid

Total transactions with owners

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

48

–

48

–

–

–

48

(12)

–

(12)

–

–

–

36

–

–

–

116

–

116

161

–

–

–

816

–

816

977

–

48

3,575

3,575

3,575

3,623

–

116

(3,145)

(3,145)

(3,145)

(3,029)

18,363

41,018

–

(12)

1,368

1,368

1,368

1,356

–

816

(3,377)

(3,377)

(3,377)

(2,561)

16,354

39,813

As at 31 December 2018

19,187

19,359

(16,100)

Comprehensive Income for the year

On translation of foreign subsidiary

Profit for the year

Total comprehensive income for the 
year

Transactions with owners

Share based payment charge

Dividends paid

Total transactions with owners

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

As at 31 December 2019

19,187

19,359

(16,100)

46

47

The notes on pages 49 to 76 form part of these financial statements.

3Annual Report 2019Financial StatementsConsolidated Statement of Cash Flows
for the year ended 31 December 2019

Operating activities

Profit before tax

Interest paid

Impairment of goodwill

Amortisation of intangible assets

Depreciation of property, plant and equipment

Loss on disposal of property, plant and equipment

Share based payment

(Increase)/decrease in trade and other receivables

Increase in inventories

Increase/(decrease) in trade and other payables

Fair value gain on derivative financial instruments

Foreign exchange translation differences

Cash generated from operations

Tax paid

Net cash flows from operating activities

Investing activities

Purchase of intangible assets

Purchase of property, plant and equipment

Acquisition of business, net of bank balances acquired

Net cash used in by investing activities

Financing activities

Repayment of borrowings

Lease payments

(Decrease)/increase in stock and invoice finance facilities

Interest paid

Dividends

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Cash and cash equivalents consist:

Cash and cash equivalents

Year ended 31 December

Note

5

9

10

11/12

10

11

8

19

15

2019

£’000

1,777

370

–

2,439

1,194

39

816

(327)

(832)

444

(39)

(13)

5,868

(1,499)

4,369

(35)

(284)

–

(319)

(83)

(811)

(719)

(370)

(3,377)

(5,360)

(1,310)

4,041

2,731

2,731

2,731

2018

£’000

4,734

150

812

2,272

529

7

116

1,574

(2,524)

(1,753)

–

48

5,965

(1,565)

4,400

(48)

(392)

(1,319)

(1,759)

(261)

–

1,587

(150)

(3,145)

(1,969)

672

3,369

4,041

4,041

4,041

The notes on pages 49 to 76 form part of these financial statements.

4848

49

49

33Warpaint London PLC 
1.	

Significant	accounting	policies

Basis of preparation

The  financial  statements  of  Warpaint  London  PLC  (the  “Company”  or 
“Warpaint”) and its subsidiaries (together the “Group”) for the year ended 
31 December 2019 were authorised for issue by the board of directors on 
13 May 2020 and the statement of financial position was signed on the 
board’s behalf by Neil Rodol.

Warpaint  London  PLC  is  a  public  limited  Company  incorporated  and 
registered  in  England  and  Wales.  Its  registered  office  is  Units  B&C, 
Orbital Forty-Six, The Ridgeway Trading Estate, Iver, Buckinghamshire, 
SL0 9HW.

The  Group’s  financial  statements  have  been  prepared  in  accordance 
with  International  Financial  Reporting  Standards  (IFRSs)  as  adopted 
by the European Union and with those parts of the Companies Act 2006 
applicable to companies reporting under IFRS. The financial statements 
are  presented  in  pounds  sterling  because  that  is  the  currency  of  the 
primary economic environment in which the Group operates. All values 
are  rounded  to  the  nearest  thousand  (£’000)  except  where  otherwise 
indicated.

The  annual  financial  statements  have  been  prepared  on  the  historical 
cost  basis,  except  for  certain  financial  assets  and  liabilities  which  are 
carried at fair value or amortised cost as appropriate.

The preparation of financial statements in conformity with International 
Financial Reporting Standards adopted by the European Union requires 
the use of estimates and assumptions that affect the reported amounts 
of assets and liabilities and disclosure of contingent assets and liabilities 
at  the  date  of  the  financial  statements  and  the  reported  amounts  of 
revenues  and  expenses  during  the  reported  period.  Although  these 
estimates  are  based  on  management’s  best  knowledge  of  current 
events  and  actions,  actual  results  ultimately  may  differ  from  those 
estimates. The principal accounting policies adopted are set out below.

Basis of consolidation

Where  the  company  has  control  over  an  investee,  it  is  classified  as  a 
subsidiary. The company controls an investee if all three of the following 
elements  are  present:  power  over  the  investee,  exposure  to  variable 
returns from the investee, and the ability of the investor to use its power 
to  affect  those  variable  returns.  Control  is  reassessed  whenever  facts 
and circumstances indicate that there may be a change in any of these 
elements of control. 

The consolidated financial statements present the results of the company 
and  its  subsidiaries  as  if  they  formed  a  single  entity.  Intercompany 
transactions  and  balances  between  group  companies  are  therefore 
eliminated in full. All subsidiaries have a reporting date of December. 

The  consolidated  financial  statements  incorporate  the  results  of 
business combinations using the acquisition method. In the statement 
of  financial  position,  the  acquiree’s  identifiable  assets,  liabilities  and 
contingent  liabilities  are  initially  recognised  at  their  fair  values  at  the 
acquisition  date.  The  results  of  acquired  operations  are  included  in 
the consolidated statement of comprehensive income from the date on 
which  control  is  obtained.  They  are  deconsolidated  from  the  date  on 
which control ceases.

On  consolidation,  the  results  of  overseas  operations  are  translated 
into  pound  sterling  at  rates  approximating  to  those  ruling  when  the 
transactions took place. All assets and liabilities of overseas operations, 

including  goodwill  arising  on  the  acquisition  of  those  operations,  are 
translated at the rate ruling at the reporting date. Exchange differences 
arising on translating the opening net assets at opening rate and the 
results  of  overseas  operations  at  actual  rate  are  recognised  in  other 
comprehensive  income  and  accumulated  in  the  foreign  exchange 
reserve. 

Exchange differences recognised profit or loss in Group entities’ separate 
financial  statements  on  the  translation  of  long-term  monetary  items 
forming  part  of  the  Group’s  net  investment  in  the  overseas  operation 
concerned  are  reclassified  to  other  comprehensive 
income  and 
accumulated in the foreign exchange reserve on consolidation. 

On disposal of a foreign operation, the cumulative exchange differences 
recognised in the foreign exchange reserve relating to that operation up 
to the date of disposal are transferred to the consolidated statement of 
comprehensive income as part of the profit or loss on disposal.

Going concern 

The  Group  made  a  statutory  profit  of  £1.4  million  in  the  year  to 
31  December  2019  (2018:  £3.6  million  and  had  net  current  assets  of 
£24.9  million  at  31  December  2019  (2018:  £25.0  million).  The  Group 
occasionally makes use in its Retra subsidiary of a £10 million facility 
that can be used for confidential invoice discounting and stock finance, 
the facility renews each year at the end of June, and contains certain 
covenants,  including  a  minimum  EBITDA  for  Retra  to  be  tested  on  a 
cumulative  quarterly  basis.  As  at  31  December  2019,  £1.2  million 
of  the  £10  million  facility  was  utilised  and  fully  repaid  by  the  end  of 
February 2020. At 30 April 2020, the Company had cash of £3.7 million, 
hire  purchase  and  term  debt  of  £0.5  million,  and  had  made  use  of 
£0.3 million of its Bank trade finance facility

The Directors have prepared forecasts covering the period to December 
2021,  built  from  the  detailed  Board  approved  budget  for  2020.  The 
forecasts include a number of assumptions in relation to sales volume 
and  margin  improvements,  and  cost  savings.  Whilst  the  Group’s 
trading  and  cash  flow  forecasts  have  been  prepared  using  current 
trading  assumptions,  the  operating  environment  presents  a  number 
of  challenges  which  could  negatively  impact  the  actual  performance 
achieved. Excluding the potential impact of COVID-19 which is considered 
below,  these  risks  include,  but  are  not  limited  to,  achieving  forecast 
levels of sales and order intake, the impact on customer confidence as 
a  result  of  general  economic  conditions  and  Brexit,  achieving  forecast 
margin improvements and the director’s ability to implement cost saving 
initiatives in areas of discretionary spend where required. 

The  Group’s  cash  flow  forecasts  and  projections,  taking  account  of 
reasonable  and  possible  changes  in  trading  performance  excluding 
the  potential  impact  of  COVID-19  (which  is  considered  below),  offset 
by  mitigating  actions  within  the  control  of  management  including 
reductions in areas of discretionary spend, show that the Group will be 
able to operate comfortably through to the end of December 2021, and in 
Retra within the level of its facility and associated covenants.

The  uncertainty  as  to  the  future  impact  on  the  Group  of  the  recent 
COVID-19  outbreak  has  been  separately  considered  as  part  of  the 
directors’ consideration of the going concern basis of preparation. Thus 
far, the Group has experienced a material impact in trading performance 
due  to  COVID-19,  with  many  but  not  all  customers  closed  throughout 
the  UK  and  overseas.  In  the  downside  scenario  analysis  performed, 
the  directors  have  considered  the  reasonably  plausible  impact  of  the 
COVID-19 outbreak on the Group’s trading and cash flow forecasts. 

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3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statementsfor the year ended 31 December 201931.	

Significant	accounting	policies	(continued)

In preparing this analysis, a number of scenarios were modelled ranging 
from a 3 month shut down of the business, and for the next twelve months 
as a worst case scenario. In each scenario, mitigating actions within the 
control  of  management,  including  reductions  in  areas  of  discretionary 
spend, have been modelled, as well as the furlough of the majority of the 
staff and deferment of rents. It is difficult to predict the overall outcome 
and impact of COVID-19 at this stage and the duration of disruption to 
sales  activity  could  be  longer  than  anticipated,  although  the  directors 
believe the worst case scenario for the next twelve months to be extreme. 
Under each of the scenarios modelled, the Group has sufficient cash to 
meet its liabilities as they fall due and consequently, the directors believe 
that the Group has sufficient financial strength to withstand the current 
disruption to its activities. 

Based  on  the  above  indications  the  directors  believe  that  it  remains 
appropriate to prepare the financial statements on a going concern basis. 

Revenue Recognition 

the amount of revenue that is recognised such that it is highly probable 
that there will not be a reversal of previously recognised revenue when 
goods are returned. 

•   Variable consideration relating to volume rebates has been considered 
in estimating revenue in order that it is highly probable that there will 
not be a future reversal in the amount of revenue recognised when the 
amount of volume rebates has been determined.

Allocating amounts to performance obligations

For most contracts, there is a fixed unit price for each product sold, with 
reductions  given  for  bulk  orders  placed  at  a  specific  time.  Therefore, 
there  is  no  judgement  involved  in  allocating  the  contract  price  to  each 
unit  ordered  in  such  contracts  (it  is  the  total  contract  price  divided  by 
the  number  of  units  ordered).  Where  a  customer  orders  more  than 
one  product  line,  the  Group  is  able  to  determine  the  split  of  the  total 
contract price between each product line by reference to each product’s 
standalone selling prices (all product lines are capable of being, and are, 
sold separately).

The  Group  has  adopted  IFRS  15  from  1  January  2018.  The  standard 
provides a single comprehensive model for revenue recognition. 

Practical Exemptions 

Performance obligations and timing of revenue recognition

The  Group’s  revenue  is  derived  from  selling  goods  with  revenue 
recognised at a point in time when control of the goods has transferred 
to  the  customer.  This  is  generally  when  the  goods  are  delivered  to  the 
customer.  However,  for  export  sales,  control  might  also  be  transferred 
when  delivered  either  to  the  port  of  departure  or  port  of  arrival, 
depending on the specific terms of the contract with a customer. There 
is limited judgement needed in identifying the point control passes: once 
physical  delivery  of  the  products  to  the  agreed  location  has  occurred, 
the group no longer has physical possession, usually will have a present 
right to payment (as a single payment on delivery) and retains none of the 
significant risks and rewards of the goods in question. 

UK  sales  are  recognised  and  invoiced  to  the  customer  once  the  goods 
have  been  delivered  to  the  customer.  Overseas  sales  are  recognised 
and  invoiced  to  the  customer  once  the  goods  have  been  delivered  to 
the customer or collected by the customer from the Group’s warehouse 
according to the terms of sale.

Where  the  Group  has  entered  into  distributor  arrangements  the 
satisfaction  of  performance  obligation  and  transfer  of  control  to  the 
distributor is from the date of dispatch from either the Group’s overseas 
supplier  or  from  the  Company’s  UK  warehouse.  Revenue  is  therefore 
recognised on the date of dispatch.

Under IFRS 15, volume rebates and early settlement discounts represent 
variable  consideration  and  is  estimated  and  recognised  as  a  reduction 
to  revenue  as  performance  obligations  are  satisfied.  Management 
recognises  revenue  based  on  the  amount  of  estimated  rebate  to  the 
extent  that  revenue  is  highly  probably  of  not  reversing.  Management 
monitors this estimate at each reporting date and adjusts it as necessary. 

Determining the transaction price

Most  of  the  group’s  revenue  is  derived  from  fixed  price  contracts  and 
therefore  the  amount  of  revenue  to  be  earned  from  each  contract  is 
determined by reference to those fixed prices. Exceptions are as follows: 

•   Some contracts provide customers with a limited right of return. These 
relate  predominantly,  but  not  exclusively,  to  online  sales  direct  to 
consumers  and  retailers.  Historical  experience  enables  the  group  to 
estimate reliably the value of goods that will be returned and restrict 

The group has taken advantage of the practical exemptions: 

•   not  to  account  for  significant  financing  components  where  the  time 
difference between receiving consideration and transferring control of 
goods (or services) to its customer is one year or less; and 

•   expense  the  incremental  costs  of  obtaining  a  contract  when  the 
amortisation  period  of  the  asset  otherwise  recognised  would  have 
been one year or less.

Expenditure and provisions

Expenditure is recognised in respect of goods and services received when 
supplied in accordance with contractual terms. Provision is made when 
an obligation exists relating to a past event and where the amount of the 
obligation can be reliably estimated.

Retirement Benefits: Defined contribution schemes

Contributions  to  defined  contribution  schemes  are  charged  to  the 
consolidated  statement  of  comprehensive  income  in  the  year  to  which 
they relate.

Exceptional items

Exceptional  items  which  have  been  disclosed  separately  on  the  face  of 
the  income  statement  in  order  to  summarise  the  underlying  results. 
Exceptional  items  relate  to  legal  and  professional  fees  incurred  on 
the  acquisition  of  Marvin  Leeds  Marketing  Services  Inc  and  Retra 
Holdings Limited in prior periods. Neither ‘underlying profit or loss’ nor 
‘exceptional items’ are defined by IFRS however the directors believe that 
the  disclosures  presented  in  this  manner  provide  clear  presentation  of 
the financial performance of the Group.

Intangible assets 

Patents

Patents are used by the Group in order to generate future economic value 
through  normal  business  operations.  Patents  are  acquired  separately 
and  carried  at  cost  less  amortisation  and  impairment.  The  underlying 
assets  are  amortised  over  the  period  from  which  the  Group  expects  to 
benefit, which is typically between five to ten years. 

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3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 20191.	

Significant	accounting	policies	(continued)

Intangible assets acquired separately

Intangible  assets  with  finite  useful  lives  that  are  acquired  separately 
are  carried  at  cost  less  accumulated  amortisation  and  accumulated 
impairment  losses.  Amortisation  is  recognised  on  a  straight-line 
basis  over  their  estimated  useful  lives.  The  estimated  useful  life  and 
amortisation method are reviewed at the end of each reporting period, 
with  the  effect  of  any  changes  in  estimate  being  accounted  for  on  a 
prospective basis. Intangible assets with indefinite useful lives that are 
acquired  separately  are  carried  at  cost  less  accumulated  impairment 
losses.  Amortisation  is  provided  on  Licences  and  Website  costs  so  as 
to write off the carrying value over the expected useful economic life of 
five years.

Intangible assets acquired in a business combination

Intangible  assets  acquired  in  a  business  combination  and  recognised 
separately  from  goodwill  are  initially  recognised  at  their  fair  value  at 
the  acquisition  date  (which  is  regarded  as  their  cost).  Subsequent  to 
initial recognition, intangible assets acquired in a business combination 
are  reported  at  cost  less  accumulated  amortisation  and  accumulated 
impairment  losses,  on  the  same  basis  as  intangible  assets  that  are 
acquired  separately.  Amortisation  is  provided  on  customer  lists  and 
brands  so  as  to  write  off  the  carrying  value  over  the  expected  useful 
economic life of five years. Other details of the acquisition are detailed 
in note 8.

Goodwill

Goodwill  represents  the  excess  of  the  cost  of  a  business  combination 
over the Group’s interest in the fair value of identifiable assets, liabilities 
and contingent liabilities acquired. 

Cost  comprises  the  fair  value  of  assets  given,  liabilities  assumed,  and 
equity  instruments  issued,  plus  the  amount  of  any  non-controlling 
interests in the acquiree. Contingent consideration is included in cost at 
its acquisition date fair value and, in the case of contingent consideration 
classified as a financial liability, remeasured subsequently through profit 
or loss. 

Goodwill  is  capitalised  as  an  intangible  asset  with  any  impairment 
in  carrying  value  being  charged  to  the  consolidated  statement  of 
comprehensive  income.  Where  the  fair  value  of  identifiable  assets, 
liabilities and contingent liabilities exceed the fair value of consideration 
paid,  the  excess  is  credited  in  full  to  the  consolidated  statement  of 
comprehensive income on the acquisition date.

Impairment of non-financial assets (excluding inventories and 
deferred tax assets)

Impairment tests on goodwill and other intangible assets with indefinite 
useful economic lives are undertaken annually at the financial year end. 
Other  non-financial  assets  are  subject  to  impairment  tests  whenever 
events or changes in circumstances indicate that their carrying amount 
may  not  be  recoverable.  Where  the  carrying  value  of  an  asset  exceeds 
its recoverable amount (i.e. the higher of value in use and fair value less 
costs to sell), the asset is written down accordingly. 

Where  it  is  not  possible  to  estimate  the  recoverable  amount  of  an 
individual asset, the impairment test is carried out on the smallest group 
of assets to which it belongs for which there are separately identifiable 
cash  flows;  its  cash  generating  units  (‘CGUs’).  Goodwill  is  allocated 
on  initial  recognition  to  each  of  the  Group’s  CGUs  that  are  expected  to 
benefit from a business combination that gives rise to the goodwill. 

Impairment  charges  are  included  in  profit  or  loss,  except  to  the  extent 
they reverse gains previously recognised in other comprehensive income. 
An impairment loss recognised for goodwill is not reversed.

Derecognition of intangible assets

An  intangible  asset  is  derecognised  on  disposal,  or  when  no  future 
economic  benefits  are  expected  from  use  or  disposal.  Gains  or  losses 
arising  from  derecognition  of  an  intangible  asset,  measured  as  the 
difference between the net disposal proceeds and the carrying amount of 
the asset, are recognised in profit or loss when the asset is derecognised.

Property, plant and equipment

Items of property, plant and equipment are initially recognised at cost. 
As well as the purchase price, cost includes directly attributable costs.

Depreciation  is  provided  on  all  items  of  property,  plant  and  equipment 
so as to write off their carrying value over the expected useful economic 
lives. It is provided at the following rates:

Plant and machinery 

-   25%  reducing  balance  and  20% 

Fixtures and fittings 

-   25%  reducing  balance  and  20% 

straight line

straight line

Computer equipment 

-    25%  reducing  balance  and  33.33% 

Motor vehicles 

Right-of-Use Assets

straight line

-    20% straight line

In  the  previous  period,  the  Group  only  recognised  lease  assets  and  lease 
liabilities in relation to leases that were classified as “finance leases” under 
IAS 17 “Leases”. The assets were presented in property, plant and equipment 
and  the  liabilities  as  part  of  the  Group’s  borrowings.  For  adjustments 
recognised on adoption of IFRS 16 on 1 January 2019, please refer to note 12. 

Right-of-use assets are measured at cost, which is made up of the initial 
measurement of the lease liability adjusted for any lease payments made 
at or before the commencement date, plus any initial direct costs incurred 
and an estimate of costs to dismantle and remove the asset at the end of the 
lease, less any lease incentives received. 

The Group depreciates the right-of-use assets on a straight-line basis from 
the lease commencement date to the earlier of the end of the useful life of 
the right-of-use asset or the end of the lease term. 

The Group also assesses the right-of-use asset for impairment when such 
indicators exist.

The right-of-use assets are included in a separate line within non-current 
assets on the Consolidated Balance Sheet

Financial assets

The Group has adopted IFRS 9 from 1 January 2018. The standard introduced 
new classification and measurement models for financial assets.

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Significant	accounting	policies	(continued)

Fair value through profit or loss

The Group classifies its financial assets into one of the categories discussed 
below, depending on the purpose for which the asset was acquired. Other 
than  financial  assets  in  a  qualifying  hedging  relationship,  the  Group’s 
accounting policy for each category is as follows:

Fair value through profit or loss

This  category  comprises  in-the-money  derivatives  and  out-of-money 
derivatives where the time value offsets the negative intrinsic value (see 
“Financial  liabilities”  section  for  out-of-money  derivatives  classified  as 
liabilities). They are carried in the statement of financial position at fair 
value with changes in fair value recognised in the consolidated statement 
of comprehensive income in the finance income or expense line. Other 
than  derivative  financial  instruments  which  are  not  designated  as 
hedging instruments, the Group does not have any assets held for trading 
nor does it voluntarily classify any financial assets as being at fair value 
through profit or loss.

Amortised cost 

These assets arise principally from the provision of goods and services 
to  customers  (e.g.  trade  receivables),  but  also  incorporate  other  types 
of  financial  assets  where  the  objective  is  to  hold  these  assets  in  order 
to  collect  contractual  cash  flows  and  the  contractual  cash  flows  are 
solely  payments  of  principal  and  interest.  They  are  initially  recognised 
at fair value plus transaction costs that are directly attributable to their 
acquisition or issue and are subsequently carried at amortised cost using 
the effective interest rate method, less provision for impairment. 

New  impairment  requirements  use  an  ‘expected  credit  loss’  (‘ECL’) 
model  to  recognise  an  allowance.  Impairment  is  measured  using  a 
12- month ECL method unless the credit risk on a financial instrument 
has  increased  significantly  since  initial  recognition  in  which  case  the 
lifetime ECL method is adopted. For receivables, a simplified approach 
to  measuring  expected  credit  losses  using  a  lifetime  expected  loss 
allowance is available and has been adopted by the Group. During this 
process  the  probability  of  the  non-payment  of  the  trade  receivables  is 
assessed. This probability is then multiplied by the amount of the expected 
loss arising from default to determine the lifetime expected credit loss 
for the trade receivables. For trade receivables, which are reported net, 
such  provisions  are  recorded  in  a  separate  provision  account  with  the 
loss being recognised within administrative expenses in the consolidated 
statement  of  comprehensive  income.  On  confirmation  that  the  trade 
receivable will not be collectable, the gross carrying value of the asset is 
written off against the associated provision.

The Group’s financial assets measured at amortised cost comprise trade 
and other receivables, and cash and cash equivalents in the consolidated 
statement of financial position. 

Cash  and  cash  equivalents  include  cash  in  hand,  deposits  held  at  call 
with  banks,  other  short  term  highly  liquid  investments  with  original 
maturities of three months or less, and – for the purpose of the statement 
of cash flows - bank overdrafts. Bank overdrafts are shown within loans 
and  borrowings  in  current  liabilities  on  the  consolidated  statement  of 
financial position. 

This  category  comprises  out-of-the-money  derivatives  where  the  time 
value does not offset the negative intrinsic value (see “Financial assets” 
for  in-the-money  derivatives  and  out-of-money  derivatives  where  the 
time  value  offsets  the  negative  intrinsic  value).  They  are  carried  in  the 
consolidated  statement  of  financial  position  at  fair  value  with  changes 
in fair value recognised in the consolidated statement of comprehensive 
income.  The  Group  does  not  hold  or  issue  derivative  instruments  for 
speculative  purposes,  but  for  hedging  purposes.  Other  than  these 
derivative financial instruments, the Group does not have any liabilities 
held for trading nor has it designated any financial liabilities as being at 
fair value through profit or loss.

Other financial liabilities 

Other financial liabilities include the following items:

•   Bank  loans  which  are  initially  recognised  at  fair  value  net  of  any 
transaction costs directly attributable to the issue of the instrument. 
Such 
interest-bearing  liabilities  are  subsequently  measured  at 
amortised  cost  ensuring  the  interest  element  of  the  borrowing  is 
expensed over the repayment period at a constant rate. 

•   Trade  payables,  other  borrowings  and  other  short-term  monetary 
liabilities, which are initially recognised at fair value and subsequently 
carried at amortised cost using the effective interest method.

Derivative financial instruments

The  Group  enters  into  a  variety  of  derivative  financial  instruments  to 
manage  its  exposure  to  foreign  exchange  rate  risk,  through  the  use  of 
foreign exchange rate forward contracts. 

Derivatives are initially recognised at fair value at the date the derivative 
contracts  are  entered  into  and  are  subsequently  re-measured  to  their 
fair value at the end of each reporting period. The resulting gain or loss is 
recognised in profit or loss immediately unless the derivative is designated 
and  effective  as  a  hedging  instrument,  in  which  event  the  timing  of  the 
recognition in profit or loss depends on the nature of the hedge relationship.

Foreign currencies

Transactions entered into by Group entities in a currency other than the 
currency  of  the  primary  economic  environment  in  which  they  operate 
(their  “functional  currency”)  are  recorded  at  the  rates  ruling  when  the 
transactions  occur.  Foreign  currency  monetary  assets  and  liabilities  are 
translated at the rates ruling at the reporting date. Exchange differences 
arising  on  the  retranslation  of  unsettled  monetary  assets  and  liabilities 
are  recognised  immediately  in  profit  or  loss,  except  for  foreign  currency 
borrowings qualifying as a hedge of a net investment in a foreign operation, 
in which case exchange differences are recognised in other comprehensive 
income and accumulated in the foreign exchange reserve along with the 
exchange differences arising on the retranslation of the foreign operation.

Leases

All  leases  are  accounted  for  by  recognising  a  right-of-use  asset  and  a 
lease liability except for: 

Financial liabilities

•   Leases of low value assets; and 

The  Group  classifies  its  financial  liabilities  into  one  of  two  categories, 
depending  on  the  purpose  for  which  the  liability  was  acquired.  The 
Group’s accounting policy for each category is as follows:

•   Leases with a duration of 12 months or less. 

IFRS 16 was adopted 1 January 2019 without restatement of comparative 
figures.  For  an  explanation  of  the  transitional  requirements  that  were 
applied as at 1 January 2019. The following policies apply subsequent to 
the date of initial application, 1 January 2019.

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3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 20191.	

Significant	accounting	policies	(continued)

Lease  liabilities  are  measured  at  the  present  value  of  the  contractual 
payments due to the lessor over the lease term, with the discount rate 
determined  by  reference  to  the  rate  inherent  in  the  lease  unless  (as  is 
typically  the  case)  this  is  not  readily  determinable,  in  which  case  the 
group’s  incremental  borrowing  rate  on  commencement  of  the  lease  is 
used. Variable lease payments are only included in the measurement of 
the lease liability if they depend on an index or rate. In such cases, the 
initial measurement of the lease liability assumes the variable element 
will remain unchanged throughout the lease term. Other variable lease 
payments are expensed in the period to which they relate.

On initial recognition, the carrying value of the lease liability also includes: 

reduced by the same proportion to reflect the partial of full termination 
of the lease with any difference recognised in profit or loss. The lease 
liability is then further adjusted to ensure its carrying amount reflects 
the amount of the renegotiated payments over the renegotiated term, 
with the modified lease payments discounted at the rate applicable on 
the  modification  date.  The  right-of-use  asset  is  adjusted  by  the 
same amount.

For contracts that both convey a right to the group to use an identified asset 
and require services to be provided to the group by the lessor, the group 
has elected to account for the entire contract as a lease, i.e. it does allocate 
any  amount  of  the  contractual  payments  to,  and  account  separately  for, 
any services provided by the supplier as part of the contract.

•   amounts expected to be payable under any residual value guarantee; 

Nature of leasing activities (in the capacity as lessee)

•   the exercise price of any purchase option granted in favour of the group 

if it is reasonable certain to assess that option; 

•   any penalties payable for terminating the lease, if the term of the lease 
has been estimated on the basis of termination option being exercised.

Right  of  use  assets  are  initially  measured  at  the  amount  of  the  lease 
liability, reduced for any lease incentives received, and increased for: 

•   lease payments made at or before commencement of the lease; 

•   initial direct costs incurred; and 

•   the amount of any provision recognised where the group is contractually 

required to dismantle, remove or restore the leased asset.

Subsequent to initial measurement lease liabilities increase as a result 
of interest charged at a constant rate on the balance outstanding and are 
reduced  for  lease  payments  made.  Right-of-use  assets  are  amortised 
on a straight-line basis over the remaining term of the lease or over the 
remaining economic life of the asset if, rarely, this is judged to be shorter 
than the lease term.

When the group revises its estimate of the term of any lease (because, 
for  example,  it  re-assesses  the  probability  of  a  lessee  extension  or 
termination  option  being  exercised),  it  adjusts  the  carrying  amount  of 
the lease liability to reflect the payments to make over the revised term, 
which  are  discounted  at  the  same  discount  rate  that  applied  on  lease 
commencement. The carrying value of lease liabilities is similarly revised 
when the variable element of future lease payments dependent on a rate 
or index is revised. In both cases an equivalent adjustment is made to the 
carrying value of the right-of-use asset, with the revised carrying amount 
being amortised over the remaining (revised) lease term.

When the group renegotiates the contractual terms of a lease with the 
lessor, the accounting depends on the nature of the modification: 

•   if  the  renegotiation  results  in  one  or  more  additional  assets  being 
leased for an amount commensurate with the standalone price for the 
additional rights-of-use obtained, the modification is accounted for as 
a separate lease in accordance with the above policy 

•   in all other cases where the renegotiated increases the scope of the 
lease (whether that is an extension to the lease term, or one or more 
additional assets being leased), the lease liability is remeasured using 
the discount rate applicable on the modification date, with the right-of-
use asset being adjusted by the same amount 

•   if the renegotiation results in a decrease in the scope of the lease, both 
the  carrying  amount  of  the  lease  liability  and  right-of-use  asset  are 

The  group  leases  a  number  of  property,  plant  and  equipment  in  the 
jurisdictions  from  which  it  operates  with  a  fixed  periodic  rent  over  the 
lease  term.  The  group  has  a  total  of  6  property  leases,  1  plant  and 
machinery, and 3 equipment leases.

Taxation

Income tax expense represents the sum of the tax currently payable and 
deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable 
profit  differs  from  ‘profit  before  tax’  as  reported  in  the  consolidated 
statement  of  comprehensive  income  and  other  comprehensive  income 
because of items of income or expense that are taxable or deductible in 
other years and items that are never taxable or deductible.

The  Group’s  current  tax  is  calculated  using  tax  rates  that  have  been 
enacted or substantively enacted by the end of the reporting period.

Deferred taxation

Deferred  tax  assets  and  liabilities  are  recognised  where  the  carrying 
amount  of  an  asset  or  liability  in  the  combined  statement  of  financial 
position differs from its tax base, except for differences arising on:

•   the initial recognition of goodwill;

•   the initial recognition of an asset or liability in a transaction which is 
not a business combination and at the time of the transaction affects 
neither accounting or taxable profit; and

•   investments  in  subsidiaries  and  jointly  controlled  entities  where  the 
Group is able to control the timing of the reversal of the difference and 
it  is  probable  that  the  difference  will  not  reverse  in  the  foreseeable 
future.

Recognition of deferred tax assets is restricted to those instances where 
it  is  probable  that  taxable  profit  will  be  available  against  which  the 
difference can be utilised. 

The amount of the asset or liability is determined using tax rates that have 
been enacted or substantively enacted by the end of the reporting period 
and are expected to apply when the deferred tax liabilities or assets are 
settled or recovered. Deferred tax balances are not discounted.

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Significant	accounting	policies	(continued)

Deferred tax assets and liabilities are offset when the Group has a legally 
enforceable  right  to  offset  current  tax  assets  and  liabilities  and  the 
deferred tax assets and liabilities relate to taxes levied by the same tax 
authority on either:

•   the same taxable group company; or

Where the terms and conditions of options are modified before they vest, 
the increase in the fair value of the options, measured immediately before 
and after the modification, is also charged to the consolidated statement 
of comprehensive income over the remaining vesting period. 

Where equity instruments are granted to persons other than employees, 
the consolidated statement of comprehensive income is charged with the 
fair value of goods and services received.

•   different  company  entities  which  intend  either  to  settle  current  tax 
assets and liabilities on a net basis, or to realise the assets and settle 
the liabilities simultaneously, in each future period in which significant 
amounts of deferred tax assets and liabilities are expected to be settled 
or recovered.

Inventories

Dividends

Dividends are recognised when they become legally payable. In the case 
of interim dividends to equity shareholders, this is when declared by the 
directors.  In  the  case  of  final  dividends,  this  is  when  approved  by  the 
shareholders at the annual general meeting.

Inventories are initially recognised at cost, and subsequently at the lower 
of the cost and net realisable value. Cost comprises all costs of purchase, 
costs of conversion and other costs incurred in bringing the inventories to 
their present location and condition. 

Changes in accounting policies

a)  New  standards,  interpretations  and  amendments  effective  from 
1 January 2019

Operating segments

Operating segments are reported in a manner consistent with the internal 
reporting  provided  to  the  chief  operating  decision-maker.  The  chief 
operating decision maker has been identified as the management team 
including the Chief Executive Officers and the Chief Financial Officer.

The  Board  considers  that  the  Group’s  project  activity  constitutes  two 
operating  and  two  reporting  segments,  as  defined  under  IFRS  8. 
Management reviews the performance of the Group by reference to total 
results against budget. 

The total profit measures are operating profit and profit for the year, both 
disclosed on the face of the combined income statement. No differences 
exist  between  the  basis  of  preparation  of  the  performance  measures 
used by management and the figures in the Group financial information.

Earnings per share

Basic earnings per share is calculated by dividing the earnings attributable 
to  ordinary  shareholders  of  the  parent  by  the  weighted  average  number 
of ordinary shares outstanding during the year, excluding treasury shares 
and  shares  in  employee  benefit  trusts,  determined  in  accordance  with 
the  provisions  of  IAS  33  earnings  per  Share.  Diluted  earnings  per  share 
is calculated by dividing earnings attributable to ordinary shareholders of 
the parent by the weighted average number of ordinary shares outstanding 
during the year adjusted for the potentially dilutive ordinary shares. 

Share Capital

The Group’s ordinary shares are classified as equity instruments.

Share-based payments

Where  equity  settled  share  options  are  awarded  to  employees,  the  fair 
value of the options at the date of grant is charged to the consolidated 
statement of comprehensive income over the vesting period. Non-market 
vesting conditions are taken into account by adjusting the number of equity 
instruments expected to vest at each reporting date so that, ultimately, 
the  cumulative  amount  recognised  over  the  vesting  period  is  based  on 
the number of options that eventually vest. Non-vesting conditions and 
market vesting conditions are factored into the fair value of the options 
granted. As long as all other vesting conditions are satisfied, a charge is 
made irrespective of whether the market vesting conditions are satisfied. 
The cumulative expense is not adjusted for failure to achieve a market 
vesting condition or where a non-vesting condition is not satisfied. 

New standards impacting the Group that will be adopted in the annual 
financial  statements  for  the  year  ended  31  December  2019,  and  which 
have given rise to changes in the Group’s accounting policies are:

IFRS 16 Leases

Details  of  the  impact  this  standard  has  had  is  given  below.  Other  new 
and amended standards and Interpretations issued by IASB and adopted 
by  the  EU  that  will  apply  for  the  first  time  in  the  next  annual  financial 
statements are not expected to impact the Group as they are either not 
relevant to the Group’s activities or require accounting which is consistent 
with the Group’s current accounting policies.

b)  At  the  date  of  authorisation  of  these  financial  statements,  certain 
new  standards,  amendments  and  interpretations  to  existing  standards 
have been published by the IASB and adopted by the EU but are not yet 
effective  and  have  not  been  adopted  early  by  the  Group.  Management 
anticipates  that  all  of  the  relevant  pronouncements  will  be  adopted  in 
the  Group’s  accounting  policies  for  the  first  period  beginning  after  the 
effective  date  of  the  pronouncement.  Information  on  new  standards, 
amendments  and  interpretations  that  are  expected  to  be  relevant  to 
the  Group’s  financial  statements  is  provided  below.  Certain  other  new 
standards and interpretations have been issued but are not expected to 
have a material impact on the Group’s financial statements. 

Effect annual periods 
beginning before or after

1st January 2020

1st January 2020

IFRS 9

IAS 8

Financial instruments – amendments 
regarding pre-replacement issues into 
the context of LIBOR reform.

Accounting policies – changes in in 
accounting estimates and errors. 
Amendments regarding depreciation at 
undervaluation. 

Effect of changes in accounting policies

Initial adoption of IFRS 16 “Leases”

Effective  1  January  2019,  IFRS  16  “Leases”  replaced  IAS  17  “Leases” 
and IFRIC 4 “Determining whether an Arrangement Contains a Lease”. 
The standard sets out the principles for the recognition, measurement, 
presentation and disclosure of leases and requires lessees to account for 
all leases under a single lease accounting model.

54

55

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 20191.	

Significant	accounting	policies	(continued)

IFRS  16  has  been  applied  using  the  modified  retrospective  approach 
requiring the recognition of assets and liabilities for all leases, together 
with  options  to  exclude  leases  where  the  lease  term  is  12  months  or 
less, or where the underlying asset is of low value. IFRS 16 substantially 
carries  forward  the  lessor  accounting  in  IAS  17,  with  the  distinction 
between operating leases and finance leases being retained. The Group 
does not have significant leasing activities acting as a lessor.

Transition Method and Practical Expedients Utilised

On  adoption  of  IFRS  16  the  Group  has  recognised  lease  liabilities  in 
relation  to  leases  which  had  previously  been  classified  as  operating 
leases.  These  liabilities  were  measured  at  the  present  values  of  the 
remaining lease payments, discounted using the incremental borrowing 
rates at 1 January 2019.

For leases previously classified as finance leases, the right-of-use assets 
and lease liabilities are measured at the date of initial application at the 
same  amounts  as  under  IAS  17  immediately  before  the  date  of  initial 
application.

The  Group  has  used  the  following  practical  expedients  (modified 
retrospective  approach)  when  applying  IFRS  16  to  leases  previously 
classified as operating leases: 

•   Apply  a  single  discount  rate  to  a  portfolio  of  leases  with  reasonably 

similar characteristics; 

•   Exclude  initial  direct  costs  from  the  measurement  of  right-of-use 
assets at the date of initial application for leases where the right-of-
use  asset  was  determined  as  if  IFRS  16  had  been  applied  since  the 
commencement date; 

•   Reliance on previous assessments on whether leases are onerous as 
opposed to preparing an impairment review under IAS 36 as at the date 
of initial application; and 

•   Applied  the  exemption  not  to  recognise  right-of-use  assets  and 
liabilities for leases with less than 12 months of lease term remaining 
as of the date of initial application.

As  a  lessee,  the  Group  previously  classified  leases  as  operating  or 
finance leases based on its assessment of whether the lease transferred 
substantially all of the risks and rewards of ownership. Under IFRS 16, 
the  Group  recognizes  right-of-use  assets  and  lease  liabilities  for  most 
leases.  However,  the  Group  has  elected  not  to  recognise  right-of-use 
assets and lease liabilities for some leases of low value assets based on 
the value of the underlying asset when new or for short-term leases with 
a lease term of 12 months or less.

On  adoption  of  IFRS  16,  the  Group  recognised  right-of-use  assets  and 
lease liabilities as follows:

 Classification 
under IAS 17

All other 
operating 
leases

Right-of-use assets

Lease liabilities

Leasehold property: Right-
of-use assets are measured 
at an amount equal to the 
lease liability, adjusted for 
any prepaid or accrued lease 
payments that existed at the 
date of transition, including 
unamortised lease incentives. 

All other: the carrying value 
that would have resulted from 
IFRS 16 being applied from 
the commencement date 
of the leases, subject to the 
practical expedients noted 
above. 

Measured at the present 
value of the remaining lease 
payments, discounted using 
the Group’s incremental 
borrowing rate as at 
1 January 2019. 

The Group’s incremental 
borrowing rate is the rate at 
which a similar borrowing 
could be obtained from an 
independent creditor under 
comparable terms and 
conditions. The incremental 
borrowing rate applied differs 
depending on jurisdiction of 
the leases, term, currency 
and economic environment 
ranging from 1.98% to 2.95%. 

Finance 
leases

Measured based on the carrying values for the lease assets 
and liabilities immediately before the date of initial application 
(i.e. carrying values brought forward, unadjusted).

Lease liabilities

The  following  is  a  reconciliation  of  total  operating  lease  commitments 
disclosed  at  31  December  2018  with  the  lease  liabilities  recognised  at 
1 January 2019:

Total operating lease commitments disclosed under 
IAS 17 at 1 January 2019

Contracts reassessed as non-lease contracts

Undiscounted lease payments

Less: effect of discounting using the incremental 
borrowing rate as at the date of initial application

Operating lease liabilities after discounting

Finance lease liabilities recognised under IAS 17 at 
1 January 2019

Total lease liabilities recognised under IFRS 16 at 
1 January 2019

Represented by:

Current lease liabilities

Non – current lease liabilities

£’000

5,845

–

5,845

(885)

4,960

591

5,551

865

4,686

5,551

54

55

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 20191.	

Significant	accounting	policies	(continued)

Adjustments Recognised on the Balance Sheet on 1 January 2019

The following is a reconciliation of the financial statement line items from IAS 17 to IFRS 16 at 31 December 2018:

Property, plant and equipment

Right of use assets

Lease liabilities

Total

Carrying amount  

at 31 December 

IFRS 16

IFRS 16 amount at  

1 January

Note

11

12

17

2018

£’000

1,358

(591)

767

Reclassification

Initial adoption

£’000

(591)

591

–

–

£’000

–

4,960

(4,960)

–

2019

£’000

767

5,551

(5,551)

767

The application of IFRS 16 to leases previously classified as operating leases under IAS 17 resulted in the recognition of right-of-use assets and lease 
liabilities of £4,960 thousand.

Assets under finance lease arrangements of £591 thousand previously presented within property, plant and equipment were reclassified to right-of-
use assets. 

There was no net effect on retained earnings at 1 January 2019.

IFRS 16 requires entities to make certain judgements and estimations. Management has exercised judgement around the use of extension and break 
options for leases. Where the Group has the option to extend or terminate a lease early, management has used its judgement to determine whether 
or not the option is reasonably certain to be exercised. Management has considered all facts and circumstances including past practice and current 
and future business strategy and any costs that could be incurred on use of the option in exercising its judgement. Post transition the Group would 
use optional exemptions for low value items and short-term leases.

Critical accounting estimates and judgements 

The Group makes certain estimates and assumptions regarding the future. Estimates and judgements are continually evaluated based on historical 
experience and other factors, including the expectations of future events that are believed to be reasonable under the circumstances. In the future, 
actual experience may differ from these estimates and assumptions. The estimates and assumptions that have a significant risk of causing a material 
adjustment to the carrying amounts of assets and liabilities within the next financial year are discussed below.

Judgements and accounting estimates and assumptions

a) 

Inventories

Inventories are initially recognised at cost, and subsequently at the lower of the cost and net realisable value. There is judgement involved in assessing 
the level of inventory provision required in respect of slow-moving inventory.

The Group makes a 50% provision for perishable items of stock that are greater than two years old. Should the Group increase the provision to 100% 
of perishable items that are greater than two years old, this would decrease profit by £209,395. The Group does not provide any provision on its non-
perishable goods that are greater than two years old on the basis that the products have long shelf life. Should the Group increase the provision to 
100% of non- perishable items that are greater than two years old, this would decrease profit by £363,282.

b) 

Impairment of goodwill

The assessment of the recoverable amount of goodwill allocated to Retra Holdings Limited and Leeds Marketing Services, Inc., as detailed in note 9, 
was based on a value in use calculation which involved judgement in assessing the projected future cashflows arising from the CGU and a suitable 
discount rate to be used to measure the future cash flows to present value. A one per cent increase in the pre-tax discount rate for Retra Holdings 
Limited from 15.4% to 16.4% would reduce the recoverable amount by approximately £1.73 million and will still not result to any impairment, while 
a one percent increase in the pre-tax discount rate for Leeds Marketing Services, Inc. from 18.8% to 19.8% would reduce the recoverable amount by 
approximately £0.01 million and will still not result to any impairment.

The requirement, in accordance with IAS 10 Events after the Reporting Period, is to account for the significant changes in business and economic 
conditions as non-adjusting events because the significant development and spread of the Coronavirus did not take place until January 2020. As at 
31 December 2019, only certain events and associated actions had taken place such as the Wuhan Municipal Health Committee’s issue on 30 December 
2019 of an urgent notice in respect of the virus. However, although cases were reported to the World Health Organisation on 31 December 2019, its 
announcement of Coronavirus as a global health emergency was not made until 31 January 2020 (following which national governments took action). 
In addition, significant measures taken by the Chinese government and by private sector organisations did not take place until early 2020. 

On this basis, it is expected that forecasts, projections and associated assumptions used for the purposes of impairment testing would reflect either 
little or no change as a result of the Coronavirus Outbreak, if the impact of COVID-19 was considered in the judgements and estimates made in 
preparing the projected future cash flows, this may have had resulted to an impairment. 

56

57

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 20192.	

Segmental	information

For management purposes, the Group is organised into two operating segments; Branded and Close-out. The segment ‘Branded’ relates to the sale 
of own branded products whereas ‘close-out’ relates to the purchase of third-party stock which is then repackaged for sale. These segments are the 
basis on which the Group reports internally to the Board. 

Year ended 31 December

Revenue 

Cost of sales

Gross profit

Administrative expenses

Exceptional items

Impairment losses

Segment result

Reconciliation of segment result to profit 
before tax:

Segment result

Finance expense

Profit before tax

Analysis of total revenue by geographical 
market:

UK

Europe

Spain

Denmark

USA

Australia and New Zealand

Rest of World

Total

2018

Own Brand

2018

Close-out

2019

2019

Own Brand

Close-out

£’000

41,619

(27,086)

14,533

(13,110)

(155)

–

1,268

1,268

(370)

898

17,863

6,289

7,268

4,580

2,825

1,408

1,386

£’000

7,663

(5,694)

1,969

(1,067)

(23)

–

879

879

–

879

4,838

680

–

–

2,131

2

12

2019

Total

£’000

49,282

(32,780)

16,502

(14,177)

(178)

–

2,147

2,147

(370)

1,777

£’000

40,875

(26,188)

14,687

(10,213)

(327)

(812)

3,335

3,335

(150)

3,185

22,701

18,430

6,969

7,268

4,580

4,956

1,410

1,398

6,317

5,495

3,309

4,227

1,282

1,815

2018

Total

£’000

48,477

(31,263)

17,214

(11,183)

(335)

(812)

4,884

4,884

(150)

4,734

23,384

7,874

5,495

3,309

5,296

1,302

1,817

£’000

7,602

(5,075)

2,527

(970)

(8)

–

1,549

1,549

–

1,549

4,954

1,557

–

–

1,069

20

2

41,619

7,663

49,282

40,875

7,602

48,477

Revenues of approximately £5,269,000 are derived from a single external customer based in Spain and £3,797,000 are derived from a single external 
customer based in Denmark.

During the year ended 31 December 2018, the Group had no customer that exceeded 10% of total revenue.

The Directors are not able to attribute the Group’s assets and liabilities by reportable business segment. 

Analysis of non-current assets by geographical market.

Year ended 31 December

Goodwill

Intangibles

Property, plant and equipment

Right of use assets

2019

UK

6,720

6,286

675

4,399

2019

USA

554

796

9

286

2019

Total

7,274

7,082

684

4,685

2018

UK

6,720

8,479

1,348

–

2018

USA

554

1,007

10

–

2018

Total

7,274

9,486

1,358

–

18,080

1,645

19,725

16,547

1,571

18,118

56

57

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 20193.	

Operating	profit

Operating profit for the period is stated after charging/ (crediting):

Foreign exchange loss/(gain)

Depreciation

Amortisation of right of use assets

Amortisation of intangible assets

Impairment

Loss on disposal of fixed asset

Operating lease costs 

– Land and buildings

– Equipment

Write-down inventories at net realisable value

Exceptional costs

Year ended 31 December

2019

£’000

227

326

868

2,439

–

–

–

–

83

178

2018

£’000

(359)

529

–

2,272

812

7

557

71

114

335

The expenditure incurred within the table above falls wholly within Administrative expenses. 

Exceptional costs

Exceptional costs in 2019 included £0.15 million of restructuring costs in the United States and £0.02 million of non-recurring legal and professional fees. 

Exceptional costs in 2018 included £0.16 million of acquisition costs as they were one off legal and professional fees incurred in acquiring LMS USA 
on 2 August 2018, plus £0.10 million of professional fees relating to the acquisition of Retra in 2017, plus £0.08 million of staff restructuring costs at 
Retra (2017: £0.40 million of acquisition costs as they were legal and professional fees and commissions incurred in acquiring Retra on 30 November 
2017. Total acquisition costs were £1.2 million of which £0.8 million related to the issue of new shares to fund the purchase of Retra and these were 
charged against the share premium account).

Auditor’s Remuneration

Analysis of auditor’s remuneration is as follows:

Fees payable to the Company’s auditor for the audit of the Group’s annual accounts

Fees payable to the Company’s auditor for the audit of subsidiary companies

Other services pursuant to legislation:

Tax advice

Other assurance

Total non-audit fees

4.	

Staff	costs

Wages and salaries

Social security costs

Pension costs

Year ended 31 December

2019

£’000

49

102

151

12

3

15

2018

£’000

36

78

114

7

3

10

Year ended 31 December

2019

£’000

4,576

449

81

5,106

2018

£’000

4,252

521

68

4,841

58

59

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 2019 
 
4.	

Staff	costs	(continued)

The average monthly number of employees during the period was as follows:

Year ended 31 December

Directors

Administrative

Finance

Warehouse

Sales

Other

Directors’ remuneration, included in staff costs

Salaries

Share based payments

Benefits

Pension contributions

Remuneration in respect of Directors was as follows:

Executive Directors

S Bazini

E Macleod

N Rodol

S Craig

Non-executive Directors

C Garston

K Sadler

P Hagon

Salary/fees

£’000

Share based

payment

£’000

Pension

Benefits

contribution

£’000

£’000

200

200

150

50

60

40

40

740

284

284

102

4

9

7

–

–

–

–

–

674

16

–

–

1

1

–

–

–

2

2019

No.

7

40

5

45

3

11

111

2019

£’000

740

674

16

2

1,432

 2019

£’000

493

491

253

55

60

40

40

1,432

2018

No.

6

40

3

45

6

12

112

2018

£’000

719

69

14

3

805

2018 

£’000

224

222

185

33

60

41

40

805

Number of Share

Number of Share

Number of Share

Number of Share

options

options awarded

options lapsed

options

Earliest Exercise

Exercise Expiry

at January 2019

in the year

in the year

at December 2019

Exercise Price

Date

Date

N Rodol

412,258

S Bazini

E Macleod

S Craig

Total share options

1,534,986

1,534,986

10,000

3,492,230

–

–

–

–

–

–

–

–

–

–

412,258

1,534,986

1,534,986

105,262 
@237.59p 
306,996 
@254.5p

254.5p

254.5p

29/06/2020 

29/06/2027 

21/09/2021

21/09/2028

21/09/2021

21/09/2028

21/09/2021

21/09/2028

10,000

237.59p

29/06/2020

29/06/2027

3,492,230

The directors of the Group are the only key management personnel. 

58

59

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 2019 
 
5.	

Finance	expense

Loan interest

Lease liability interest

Other interest

6.	

Income	tax

Current tax expense

Current tax on profits for the period

Adjustment in respect of previous periods

Deferred tax expense

Origination and reversal of temporary differences

Total tax expense

Year ended 31 December

2019

£’000

26

225

119

370

2018

£’000

28

59

63

150

Year ended 31 December

2019

£’000

1,102

(75)

1,027

(618)

409

2018

£’000

1,660

–

1,660

(501)

1,159

The reasons for the difference between the actual tax charge for the year and the standard rate of corporation tax in the United Kingdom applied to 
profit for the year as follows:

Profit for the period before taxation

Expected tax charge based on corporation tax rate of 19% (2018: 19%)

Expenses not deductible for tax purposes

Other adjustments

Different tax rates applied in overseas jurisdiction

Adjustments in relation to prior year

Adjustment to deferred tax to average rate

Total tax expense

Year ended 31 December

2019

£’000

1,777

337

170

5

86

(75)

(114)

409

2018

£’000

4,734

899

47

12

20

–

181

1,159

The UK corporation tax at the standard rate for the year is 19.0% (2018: 19.0%).

In the Finance Act 2016 the UK government announced its intention to reduce the standard corporation tax rate to 17% by 2020. The measure to reduce 
the rate to 17% for the financial year beginning 1 April 2020 was substantively enacted on 6 September 2016 and has, where applicable, been reflected 
in  the  financial  statements.  However,  the  UK  government  announced  that  the  corporation  tax  rate  will  remain  at  19%  but  was  not  substantively 
enacted until after the balance sheet date. 

The Group’s effective tax rate for the year is 25.19% (2018: 24.5%). 

60

61

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 20197.	

Subsidiaries

At the period end, the Group has the following subsidiaries:

Subsidiary name

Warpaint Cosmetic Group Limited

Warpaint Cosmetics (2014) Limited*

Treasured Scents (2014) Limited

Treasured Scents Limited*

Warpaint Cosmetics Inc.

Retra Holdings Limited

Badgequo Limited*

Retra Own Label Limited*

Badgequo Deutschland GmbH*

Badgequo Hong Kong Limited*

Nature of business

Holding company

Wholesaler

Wholesaler

Holding company

Dormant

Holding company

Wholesaler

Dormant

Place of incorporation

England and Wales

England and Wales

England and Wales

England and Wales

U.S.A.

England and Wales

England and Wales

England and Wales

Supply chain management

Supply chain management

Germany

Hong Kong

Jinhua Badgequo Cosmetics Trading Co., Ltd

Marvin Leeds Marketing Services, Inc.

Warpaint Cosmetics (ROI) Limited

Wholesaler

Wholesaler

Dormant

People’s Republic of China

U.S.A.

Republic of Ireland

* indicates indirect interest

Percentage owned

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

All entities detailed above have been in existence for the whole of the reporting period. 

The registered office for all UK incorporated subsidiaries is Units B&C, Orbital Forty-Six, The Ridgeway Trading Estate, Iver, Bucks. SL0 9HW.

The registered office for Warpaint Cosmetics Inc. is 445 Northern Boulevard – Great Neck, New York 11021.

The registered office for Badgequo Deutschland GmbH is Robert-Bosch-Straße 10, Haus 1, 56410 Montabaur, Germany.

The registered office for Badgequo Hong Kong Limited is 12F, 3 Lockhart Road, Wanchai, Hong Kong.

The registered office for Jinhua Badgequo Cosmetics Trading Co. Ltd is Room 1401, Gongyuan Building No. 307 South Shuanglong Street, Wucheng 
District, Jinhua, Zhejiang, China 321000.

The registered office for Marvin Leeds Marketing Services, Inc. is 34W. 33rd St. – Suite 1015, New York NY 10001.

The registered office for Warpaint Cosmetics (ROI) Limited is 6th Floor, South Bank House, Barrow Street, Dublin 4, D04 TR29.

8.	

Prior	year	acquisitions

Marvin Leeds Marketing Services, Inc.

On 2 August 2018, the Group acquired the entire share capital of Marvin Leeds Marketing Services, Inc. (“LMS”), the Group’s USA distributor. The 
principal reason for acquiring LMS was to provide direct access to the Warpaint brand to some key existing customers and to open a number of new 
opportunities in the USA and the Americas more widely. LMS has contributed £2,356,000 to revenue for the period between the date of acquisition and 
31 December 2018, the balance sheet date. Had LMS been consolidated from 1 January 2018, the consolidated income statement for the year ended 
31 December 2018 would show additional revenue of $5,500,000 (£4,093,000) and a loss before tax of $198,000 (£148,000). 

The fair value of the net assets recognised in USD and their GBP equivalent at the acquisition date is as follows:

Customer lists

Property, plant and equipment

Stock

Trade and other receivables

Cash and cash equivalents

Trade and other payables

Deferred tax asset

Deferred tax liability

Net assets acquired

Goodwill arising on acquisition

Consideration

Book value Fair value adjustment

Total 

Book value

Fair value adjustment

$’000

–

11

1,708

255

356

(2,228)

219

–

321

$’000

1,381

–

–

–

–

–

–

(346)

1,035

(as restated)

$’000

1,381

11

1,708

255

356

(2,228)

219

(346)

1,356

724

2,080

£’000

–

8

1,307

195

272

(1,705)

168

–

245

£’000

1,057

–

–

–

–

–

(265)

792

Total 

(as restated)

£’000

1,057

8

1,307

195

272

(1,705)

168

(265)

1,037

554

1,591

The gross contractual amount of trade receivables is equal to the fair value. The fair value adjustment is based on level 3 inputs.

60

61

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 20198.	

Prior	year	acquisitions	(continued)

During the year ended 31 December 2019, fair values of assets acquired were finalised and it was discovered that the fair value of Trade and other 
receivables were overstated by £223,000 ($291,000). An adjustment was made this year, restating the comparative figures, resulting in a decrease in 
Trade and other receivables to £195,000 and an increase in Goodwill to £554,000 from £331,000.

Goodwill comprises the value of expected synergies and other opportunities arising from the acquisition, management know how, the skilled work 
force employed by LMS and other intangible assets that do not qualify for separate recognition. None of the goodwill recognised is expected to be 
deductible for tax purposes. 

The fair value of consideration paid is as follows: 

Cash consideration

Costs associated with the acquisition of LMS are £160,000 and are disclosed within exceptional costs in note 3.

The profit and loss for LMS from the date of acquisition to 31 December 2018 is as follows:

Revenue

Cost of sales

Gross profit

Administrative expenses

Loss before taxation

Tax expense

Total comprehensive loss for the period

9.	

Goodwill

Cost

At 1 January 2018

Arising on acquisition of Marvin Leeds Marketing Services, Inc.

At 31 December 2018 and 31 December 2019

Impairment

At 31 December 2018

Impairment during the year

At 31 December 2019

Net book value

At 31 December 2019

At 31 December 2018 (as restated)

$’000

2,080

2,080

$’000

3,029

(2,935)

94

(442)

(348)

75

(273)

£’000

1,591

1,591

£’000

2,356

(2,284)

72

(344)

(272)

58

(214)

£’000

7,532

554

8,086

812

–

812

7,274

7,274

Goodwill represents the excess of consideration over the fair value of the Group’s share of the net identifiable assets of the acquired subsidiary at 
the date of acquisition. The carrying value at 31 December 2019 includes Treasured Scents Limited £513,000, Retra Holdings Limited £6,207,000 and 
Marvin Leeds Marketing Services, Inc. £554,000.

During the year ended 31 December 2018, the consideration for the acquisition of Retra Holdings Limited was finalised. The previously disclosed 
purchase price of £18.36 million was reduced by £450,000 resulting in a reduction in the goodwill figure arising on acquisition from £7,469,000 to 
£7,019,000. Goodwill arising on acquisition in the year ended 31 December 2018 relates to the Group’s acquisition of Marvin Leeds Marketing Services, 
Inc.. During the year ended 31 December 2019, the net assets acquired were reduced by £233,000 resulting in an increase in the previously disclosed 
goodwill figure. The comparative figures at 31 December 2018 have been adjusted retrospectively.

Impairment is calculated by comparing the carrying amounts to the recoverable amount being the higher of value in use derived from discounted cash 
flow projections or the fair value less costs to sell. A CGU is deemed to be an individual division, and these have been grouped together into similar 
classes for the purpose of formulating operating segments as reported in note 2. Value in use calculations are based on a discounted cash flow model 
(“DCF”) for the subsidiary, which discounts expected cash flows over a five-year period using a pre-tax discount rate of 15.55% (2018: 16.7%) for Retra 
Holdings Limited and 14.1% (2018: 20.1%) for Marvin Leeds Marketing Services, Inc.. Cash flows beyond the five-year period are extrapolated using a 
long-term average growth rate of 2.0% (2018: 2.0%). The average growth rate beyond the five-year period is lower than current growth rates and is in 
line with Management’s expectations for the business. 

62

63

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 20199.	

Goodwill	(continued)

The fair value less costs to sell was based on a multiple of earnings less estimated costs to sell. Management have performed the annual impairment 
review as required by IAS 36 and have concluded that no impairment is indicated for Treasured Scents Limited, Retra Holdings Limited or Marvin 
Leeds Marketing Services, Inc. as the recoverable amount exceeds the carrying value. 

Key Assumptions and sensitivity to changes in assumptions

The key assumptions are based upon management’s historical experience. The calculation of VIU is most sensitive to the following assumptions:

•   Sales and EBITDA – for LMS this is based on forecasts incorporating growth of 10.0% in revenue over the next five years. For Retra, the growth rate over 
the next year is anticipated to be 10.0% reducing to approximately 7.0% in years 2 to 5. EBITDA percentages for both LMS and Retra are based on historical 
rates achieved.

•   Discount Rate – pre-tax discount rate of 15.4% for Retra Holdings Limited and 18.8% for Marvin Leeds Marketing Services, Inc. reflects the Directors’ 

estimate of an appropriate rate of return, taking into account the relevant risk factors

•   Growth Rate – used to extrapolate beyond the budget period and for terminal values based on a long-term average growth rate of 2.0% for LMS and Retra.

Sensitivity to changes in assumptions

The impairment review of the Group is sensitive to changes in the key assumptions, most notably the pre-tax discount rate, the terminal growth rate, 
the projected operating cash flows and the multiple applied in the fair value less cost to sell calculation. Reasonable changes to these assumptions 
are considered to be:

•   1.0% increase in the pre-tax discount rate.

•   1.0% reduction in the terminal growth rate.

•   10.0% reduction in projected operating cash flows.

•   10.0% reduction in valuation multiple.

Reasonable changes to the assumptions used, considered in isolation, would not result in an impairment of goodwill for LMS or Retra. 

10.	

Intangible	assets

Cost

At 1 January 2018

On acquisition of subsidiaries

Additions

At 31 December 2018

Additions

At 31 December 2019

Accumulated amortisation

At 1 January 2018

Charge for the year

At 31 December 2018

Charge for the year

At 31 December 2019

Net book value

At 31 December 2019

At 31 December 2018

At 1 January 2018

Brands

£’000

3,802

–

–

3,802

–

3,802

63

761

824

761

1,585

2,217

2,978

3,739

Customer lists

£’000

7,183

1,057

–

8,240

–

8,240

426

1,482

1,908

1,646

3,554

4,686

6,332

6,757

Patents

£’000

Website

£’000

Licences

£’000

174

–

43

217

35

252

50

20

70

22

92

160

147

124

40

–

5

45

–

45

11

8

19

9

28

17

26

29

6

–

–

6

–

6

2

1

3

1

4

2

3

4

Total

£’000

11,205

1,057

48

12,310

35

12,345

552

2,272

2,824

2,439

5,263

7,082

9,486

10,653

62

63

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201911.	

Property,	plant	and	equipment

Costs

At 1 January 2018

Additions

On acquisition of subsidiary

Disposals

At 31 December 2018

Reclassification to Right of use assets

Additions

Disposals

At 31 December 2019

Accumulated depreciation

At 1 January 2018

Charge for year

On disposals

At 31 December 2018

Reclassification to Right of use assets

Charge for year

On disposals

At 31 December 2019

Net book value

At 31 December 2019

At 31 December 2018

At 1 January 2018

Plant and machinery

Fixtures and fittings  Computer equipment

Motor vehicles

£’000

£’000

£’000

£’000

827

73

–

(3)

897

(760)

116

(3)

250

65

170

(2)

233

(208)

35

(1)

59

191

664

762

573

192

6

–

771

–

119

(42)

848

134

194

–

328

–

205

(5)

528

320

443

439

227

114

2

(12)

331

(77)

49

(1)

302

28

137

(3)

162

(36)

56

(1)

181

121

169

199

128

13

–

–

141

–

–

–

141

31

28

–

59

–

30

–

89

52

82

97

Total

£’000

1,755

392

8

(15)

2,140

(837)

284

(46)

1,541

258

529

(5)

782

(244)

326

(7)

857

684

1,358

1,497

The net book value of assets held under finance leases or hire purchase contracts, included above are as follows:

As at 31 December

Plant and machinery

Computer equipment

12.	

Right-of-use	assets	

Costs

At 1 January 2019

Reclassified from property, plant and equipment

Recognised on adoption of IFRS 16

At 31 December 2019

Accumulated amortisation

At 1 January 2019

Reclassified from property, plant and equipment

Charge for year

At 31 December 2019

Net Book Value

At 31 December 2019

At 31 December 2018

2019

£’000

–

–

–

Leasehold property 

Plant and machinery

Computer equipment 

£’000

£’000

£’000

–

–

4,960

4,960

–

–

729

729

4,231

–

–

760

760

–

208

113

321

439

–

–

77

–

77

–

36

26

62

15

–

2018

£’000

12

41

53

Total

£’000

–

837

4,960

5,797

–

244

868

1,112

4,685

–

64

65

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201913.	

Inventories

Finished goods

Provision

As at 31 December

2019

£’000

16,387

(193)

16,194

2018

£’000

15,472

(110)

15,362

The cost of inventories recognised as an expense and included in ‘cost of sales’ amounted to £29.11 million in the year ended 31 December 2019 (2018: 
£28.30 million).

14.	

Trade	and	other	receivables

Trade receivables – gross

Provision for impairment of trade receivables

Trade receivables – net

Other receivables

Prepayments and accrued income

Total

As at 31 December

2019

£’000

10,310

(44)

10,266

1,237

1,121

12,624

2018

(as restated)

£’000

10,916

(114)

10,802

485

1,010

12,297

The directors consider that the carrying value of trade and other receivables measured at book value and amortised cost approximates to fair value. 

Trade receivables amounting to £506,000 (2018: £1,909,000) are pledged as collateral against an invoice financing facility. 

The individually impaired receivables relate to the supply of goods to customers. A provision is recognised for amounts not expected to be recovered. 
Movements in the accumulated impairment losses on trade receivables were as follows:

Accumulated impairment losses at 1 January 

Additional impairment losses recognised/(released) during the year, net

Amounts written off during the year as uncollectible

Accumulated impairment losses at 31 December

As at 31 December

2019

£’000

114

(10)

(60)

44

2018

£’000

173

(14)

(45)

114

The impairment losses recognised during the year are net of a credit of £10,000 (2018: £14,000) relating to the recovery of amounts previously written 
off as uncollectable.

Contract Liabilities

At 1 January

Amounts included in contract liabilities that was recognised as revenue during the period

Amounts settled during the period

At 31 December 

As at 31 December

2019

£’000

305

660

(644)

321

2018

£’000

382

635

(712)

305

Contract liabilities are included within “trade and other receivables” in the face of the statement of financial position being settled net of the trade 
debtor balances. They arise from the group’s own brand segment, which enter into contracts with customers for early settlement discounts, marketing 
contributions and volume rebates, because the invoiced amounts to customers at each balance sheet date do not consider the amount or rebate and 
discounts the customers are entitled to until settlement of the debtor balance at a certain time.

64

65

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201915.	

Cash	and	cash	equivalents

Cash and cash equivalents include the following for the purposes of the cash flow statement:

Cash at bank and in hand

16.	

Trade	and	other	payables

Current

Trade payables

Social security and other taxes

Other payables

Accruals and deferred income

Total

As at 31 December

2018

£’000

4,041

4,041

As at 31 December

2018

£’000

1,435

476

847

731

3,489

2019

£’000

2,731

2,731

2019

£’000

957

546

58

2,372

3,933

The directors consider that the carrying value of trade and other payables measured at book value and amortised cost approximates to fair value.

17.	

Loans	and	borrowings

Bank loans

Repayable within 1 year

Repayable within 2 – 5 years

Hire purchase finance

Repayable within 1 year

Repayable within 2 – 5 years

Lease liabilities

Repayable within 1 year

Repayable within 2 – 5 years

Repayable in more than 5 years

Total

Repayable within 1 year

Repayable within 2 – 5 years

Repayable in more than 5 years

Lease liabilities

At 1 January 2019

Interest expense

Lease payments

At 31 December 2019

As at 31 December

2019

£’000

1,281

48

1,329

–

–

–

925

2,584

1,231

4,740

2,206

2,632

1,231

6,069

Leasehold property

Plant and machinery

Computer equipment

As at 31 December 2019

£’000

4,960

168

(802)

4,326

£’000

550

53

(205)

398

£’000

41

4

(29)

16

2018

£’000

1,992

139

2,131

177

414

591

–

–

–

–

2,169

553

–

2,722

Total

£’000

5,551

225

(1,036)

4,740

66
66

67

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201917.	

Loans	and	borrowings	(continued)

Nature of lease liabilities

The group leases a number of properties in the United Kingdom and United States of America as well as certain items of plant and equipment.

An additional £11,730 has been expensed to the statement of comprehensive income in respect of low value operating leases. Interest payments of 
£9,717 have also been expenses in respect of leases that expired during the period.

The interest rates expected are as follows:

Finance loans

Bank loans

Invoice financing

Secured loans

As at 31 December

2019

%

7.0

8.75

3.25

2018

%

7.0

8.75

3.25

The borrowings of the subsidiary companies, Retra Holdings Limited and Badgequo Limited, are secured by a debenture including a fixed charge over 
the present leasehold property, a first fixed charge over book and other debts and a first floating charge over all assets of those companies. 

Bank borrowings include stock and invoice financing facilities amounting to £1,086,000 (2018: £1,909,000 invoice financing) . The carrying value of 
assets pledged as collateral approximates to £1,086,000 (2018: £1,909,000).

18.	 Deferred	tax

Deferred tax is calculated in full on temporary differences under the liability method using tax rate of 17% - 25%.

The movement on the deferred tax account is as shown below:

Opening balance

On acquisition of subsidiary 

Foreign exchange adjustment

Recognised in profit and loss:

Tax expense

Closing balance

Deferred tax liability

Year ended 31 December

Deferred tax asset

Year ended 31 December

2019

£’000

(1,796)

472

(1,324)

2018

£’000

(1,959)

(265)

428

(1,796)

2019

£’000

241

(13)

146

374

2018

£’000

–

168

–

73

241

The deferred tax liability has arisen due to the timing difference on accelerated capital allowances amounting to £37,000 (2018: £51,000) and on the 
intangible assets acquired in a business combination amounting to £1,057,000 (2018: £1,057,000). 

In the Finance Act 2016 the UK government announced its intention to reduce the standard corporation tax rate to 17% by 2020. The measure to reduce 
the rate to 17% for the financial year beginning 1 April 2020 was substantively enacted on 6 September 2016 and has, where applicable, been reflected 
in the financial statements.

Deferred tax asset has arisen from loss carry forward for LMS amounting to £1,497,000 (2018: £964,000) and recognised at a rate of 25%.

6666

67

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201919.	

Dividends

Year to December 2019

Final dividend - 2018

Interim dividend - 2019

Year to December 2018

Final dividend – 2017

Interim dividend – 2018 

20.	

Called	up	share	capital

Allotted and issued

Ordinary shares of £0.25 each:

At 1 January 2018 and 2019

At 31 December 2018 and 2019

All ordinary shares carry equal rights.

21.	

Reserves

Share premium

Paid 

Amount per share

11 July 19

12 Nov 19

2.9p

1.5p

Paid 

Amount per share

10 Jul 18

13 Nov 18

2.6p

1.5p

Total

£’000

2,226

1,151

3,377

Total

£’000

1,995

1,150

3,145

No of shares

’000

£’000

76,749

76,749

19,187

19,187

The share premium reserve contains the premium arising on the issue of equity shares, net of issue expenses incurred by the Company. 

Retained earnings

Retained earnings represent cumulative profits or losses, net of dividends and other adjustments.

Merger reserve

The merger reserve arose due to the group reconstruction in 2016. The effect of the application of merger accounting principles on the merger reserve 
is that the share capital and other distributable reserves that existed in Warpaint Cosmetics Group Limited (the Company) as at the point Warpaint 
London PLC legally acquired Warpaint Cosmetics Group Limited is accounted for as if it had been in existence as at 31 December 2015 and as at the 
1 January 2015. The corresponding entry being the merger reserve so the overall net assets as at the comparative dates are not affected.

The 2016 movement on the merger reserve arose due to the acquisition of Treasured Scent (2014) Limited on 11 November 2016. The shareholders of 
Treasured Scent (2014) Limited transferred their shares to Warpaint London PLC in exchange for shares in Warpaint London PLC, the difference in fair 
value of the consideration was £2,005,233. This is adjusted through the merger reserve as it is considered part of the consideration paid by Warpaint 
London PLC to acquire Treasured Scents (2014) Limited.

The 2017 movement in merger reserve represents the difference between the issue price and the nominal value of shares issued as consideration for 
the acquisition of subsidiary undertaking.

Share option reserves

‘Share option reserves’ have arisen from the share-based payment charge. The shares over which the options were issued are that of the parent 
company. ‘Other reserves’ have also arisen on translation of foreign subsidiaries.

68

69

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201922.	

Share	based	payments

Movements in the number of options and their weighted average exercise prices are as follows:

Outstanding at the beginning of the year

Granted during the year

Expired during the year

Period adjustments

Outstanding at the end of the year

Weighted average

Weighted average

exercise price (pence)

Number of options

exercise price (pence)

Number of options

2019

253.52

–

237.50

237.50

253.45

2019

4,070,617

–

(3,368)

21,053

2018

237.50

254.50

237.50

2018

255,892

3,837,462

(22,737)

4,088,302

253.53

4,070,617

The weighted average remaining contractual life of the options is 4.0 years (2018: 5.0 years).

The following options over ordinary shares have been granted by the Company:

29 June 2017

24 September 2018

Exercise price

Exercise period 

Pence

237.50

254.50

(years)

Number of options

3

5

255,051

3,837,462

At the date of grant, the options were valued using the Black-Scholes option pricing model. The fair value per options granted and the assumptions 
used in the calculations were as follows:

Expected volatility

Expected life (years)

Risk-free interest rate

Expected dividend yield

Fair value per option (£)

24 Sept 18

29 June 17

78%

2-4

1.61%

1.53%

0.422

64%

3

0.38%

2%

0.963

On 21 September 2018, share options with an exercise price of 254.50p, equal to the closing mid-market value immediately prior to the date of grant, 
and subject to the achievement of demanding Earnings Per Share (“EPS”) and Total Shareholder Return (“TSR”) performance conditions measured 
over a period of up to 5 years were granted to certain directors.

The share options are exercisable up to 10 years from the date of grant. Vesting is subject to the performance conditions set out below: 

•   50% of the award is subject to an adjusted EPS growth performance condition. One third of this portion of the award will be tested and vest after three, four 
and five years. Vesting is based on adjusted EPS in the years ending Dec 2020, 2021 and 2022. Threshold vesting of 20% of the award is achieved at 12.5% 
compound annual EPS growth and full vesting at 22.5% compound annual EPS growth, measured from 31 December 2017.

•   50% of the award is subject to an absolute TSR performance condition tested following the announcement of results for the years ending 31 December 
2020, 2021 and 2022. Threshold vesting of 20% of the award is achieved at 8% compound annual TSR and straight line vesting up to 100% vesting at 18% 
compound annual TSR, measured from 31 December 2017.

An additional grant of 460,494 share options with the same terms was made on the same date to three senior management individuals of the Company. 

On 29 June 2017, the Company granted in aggregate over 277,788 ordinary shares of 25 pence each in the Company under the Enterprise Management 
Incentive Scheme to all staff members, including the Company’s Chief Financial Officer, Neil Rodol, but excluding all other directors. The Options are 
exercisable for a period of seven years from 29 June 2020, subject to certain performance conditions being met, including that the compound annual 
growth rate in the Company’s earnings per share must exceed 8 per cent over the three financial years commencing 1 January 2017, subject to the 
discretion of the Company’s remuneration committee. 

The charge in the statement of comprehensive income for the share-based payments during the year was £835,000 (2018: £116,000). 

68

69

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201923.	 Related	party	transactions

Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation. Related party transactions 
are considered to be conducted at arm’s length. 

Key management personnel are considered to be the directors. Compensation of the directors is disclosed in note 4 with the exception of dividends 
and drawings which are disclosed in note 19. 

During 2019, Warpaint Cosmetics (2014) Limited paid rent in the sum of £120,000 (2018: £120,000) to Direct Supplies (2014) Group Limited, of which 
S Bazini is a director. At the year end the amount due to Direct Supplies (2014) Group Limited was £Nil (2018: £Nil).

During 2019, Warpaint Cosmetics (2014) Limited paid rent in the sum of £120,000 (2018: £120,000) to Trading Scents Group Limited, of which E Macleod 
is a director. At the year end the amount due to Trading Scents Group Limited was £Nil (2018: £39,518).

During  2019,  Retra  Holdings  Limited  paid  rent  in  the  sum  of  £340,000  (2018:  £197,083)  to  Warpaint  Cosmetics  Limited,  of  which  E  Macleod  and 
S Bazini are directors. 

During the year, the Company advanced £Nil (2018: £Nil) to S Bazini, a director of the Company. During the year, the director repaid £100 (2018: £100). 
At the year end the Company owed the sums of £Nil (2018: £100) to S Bazini. 

During the year, the Company advanced £Nil (2018: £Nil) to E Macleod, a director of the Company. During the year, the director repaid £100 (2018: £100). 
At the year end the Company owed the sums of £Nil (2018: £100) to E MacLeod. 

24.	 Financial	instruments

Capital risk management

The Board has overall responsibility for the determination of the Group’s risk management objectives and policies. The overall objective of the Board 
is to set policies that seek to reduce risk as far as possible without unduly affecting the Group’s competitiveness and flexibility. The Group reports in 
Sterling. All funding requirements and financial risks are managed based on policies and procedures adopted by the Board of Directors. 

The Group manages its capital to ensure its ability to continue as a going concern and to maintain an optimal capital structure to reduce cost of capital. 
The capital structure of the Group comprises equity attributable to equity holders of the Company consisting of invested capital as disclosed in the 
Statement of Changes in Equity and cash and cash equivalents.

The Group’s invested capital is made up of share capital and retained earnings totalling £35,541,000 as at 31 December 2019 (2018: £37,550,000) as 
shown in the statement of changes in equity.

The Group maintains or adjusts its capital structure through the payment of dividends to shareholders and issue of new shares.

Financial assets

Financial assets at amortised cost including cash and cash equivalents:

Cash and cash equivalents 

Trade and other receivables

Financial liabilities 

Financial liabilities at amortised cost:

Trade and other payables

Bank loan

Net

Financial assets measured at fair value through the income statement comprise cash and cash equivalents.

Financial assets measured at amortised cost comprise trade receivables and other receivables.

Financial liabilities measured at amortised cost comprise trade payables and other payables, and bank loans.

Year ended 31 December

2019

£’000

2,731

11,503

14,234

(3,387)

(6,069)

(9,456)

4,778

2018

£’000

4,041

11,287

15,328

(3,013)

(2,722)

(5,735)

9,593

70

71

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201924.	 Financial	instruments	(continued)

Cash and cash equivalents

This comprises cash and short-term deposits held by the Group. The carrying amount of these assets approximates their fair value.

General risk management principles

The Group’s activities expose it to a variety of risks including market risk (interest rate risk), credit risk and liquidity risk. The Group manages these 
risks through an effective risk management programme and through this programme, the Board seeks to minimise potential adverse effects on 
the Group’s financial performance. The Directors have an overall responsibility for the establishment of the Group’s risk management framework. 
A formal risk assessment and management framework for assessing, monitoring and managing the strategic, operational and financial risks of the 
Group is in place to ensure appropriate risk management of its operations.

The following represent the key financial risks that the Group faces:

Market risk

The Group’s activities expose it to the financial risk of interest rates.

Interest rate risk

The Group’s interest rate exposure arises mainly from its interest-bearing borrowings. Contractual agreements entered into a floating rate expose the 
entity to cash flow risk. Interest rate risk also arises on the Group’s cash and cash equivalents. The Group does not enter into derivative transactions 
in order to hedge against its exposure to interest rate fluctuations. An increase in the rate of interest by 100 basis points would decrease profits by 
£21,000 (2018: £18,000) with an increase in profits by the same amount for a decrease in the rate of interest by 100 basis points.

Credit risk

Credit risk is the risk of financial loss to the Group if a customer or a counterparty to a financial instrument fails to meet its contractual obligations.

The Group’s principal financial assets are trade and other receivables and bank balances and cash. The credit risk on liquid funds is limited because 
the counterparties are banks with high credit-ratings assigned by international credit-rating agencies.

The Group’s credit risk is primarily attributable to trade receivables. The Group has a policy of assessing credit worthiness of potential and existing 
customers before entering into transactions. There is ongoing credit evaluation on the financial condition of accounts receivable using independent 
ratings where available or by assessment of the customer’s credit quality based on its financial position, past experience and other factors. The Group 
manages the collection of its receivables through its ongoing contact with customers so as to ensure that any potential issues that could result in 
non-payment of the amounts due are addressed as soon as identified. The Group makes a provision in the financial statements for expected credit 
losses based on an evaluation of historical data and applies percentages based on the ageing of trade receivables.

The  maximum  exposure  to  credit  risk  in  respect  of  the  above  is  the  carrying  value  of  financial  assets  recorded  in  the  financial  statements.  At 
31 December 2019, the Group has trade receivables of £10,266,000 (2018: £10,802,000 as restated). 

The following table provides an analysis of trade receivables that were due, but not impaired, at each financial year end. The Group believes that the 
balances are ultimately recoverable based on a review of past impairment history and the current financial status of customers.

Current

1 – 30 days

31 – 60 days

61 – 90 days

91 + days

Provision for impairment of trade receivables

Total trade receivables - net

As at 31 December

2019

£’000

7,416

1,981

456

155

302

(44)

2018

(as restated)

£’000

3,983

3,014

2,597

924

398

(114)

10,266

10,802

The Directors are unaware of any factors affecting the recoverability of outstanding balances at 31 December 2019 and, consequently, no further 
provisions have been made for bad and doubtful debts.

The allowance for bad debts has been calculated using a 12-month lifetime expected credit loss model, as set out below, in accordance with IFRS 9. 

70

71

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201924.	 Financial	instruments	(continued)

Current

1 – 30 days

31 – 60 days

61 – 90 days

91 + days

Credit quality of financial assets

Trade receivables, gross (note 14):

Receivable from large companies

Receivable from small or medium-sized companies

Total neither past due nor impaired

Past due but not impaired:

Less than 30 days overdue

30 – 90 days overdue

Total past due but not impaired

Lifetime expected loss provision:

Less than 30 days overdue

30 – 90 days overdue

Total lifetime expected loss provision (gross)

Less: Impairment provision

Total trade receivables, net of provision for impairment

As at 31 December

2019

As at 31 December

2018

£’000

7,416

1,981

456

155

302

%

0.096

0.288

0.864

2.592

7.776

£’000

7

6

4

4

23

44

£’000

4,206

3,014

2,597

924

398

%

0.122

0.366

1.098

3.294

9.882

£’000

5

11

29

30

39

114

As at 31 December

2018

£’000

3,617

589

4,206

As at 31 December

2018

(as restated)

£’000

2,791

3,805

6,596

16

98

114

(114)

10,802

2019

£’000

6,561

855

7,416

2019

£’000

1,981

869

2,850

13

31

44

(44)

10,266

Cash and cash equivalents, neither past due nor impaired (Moody’s ratings of respective counterparties):

A rated

AA rated

AAA rated

BAA rated

Total cash and cash equivalents

As at 31 December

2019

£’000

–

786

7

1,938

2,731

2018

£’000

434

1,086

–

2,521

4,041

For the purpose of the groups monitoring of credit quality, large companies or groups are those that, based on information available to management 
at the point of initially contracting with the entity, have annual turnover in excess of £100,000 (2018: £100,000).

Liquidity risk

Liquidity risk arises from the Group’s management of working capital. It is the risk that the Group will encounter difficulty in meeting its financial 
obligations as they fall due. The Group’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become 
due. To achieve this aim, it closely monitors its access to bank and other credit facilities in comparison to its outstanding commitments on a regular 
basis to ensure that it has sufficient funds to meet the obligations as they fall due.

The  Board  receives  regular  forecasts  which  estimate  cash  flows  over  the  next  eighteen  months,  so  that  management  can  ensure  that  sufficient 
funding is in place as it is required.

72

73

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201924.	 Financial	instruments	(continued)

The  tables  below  summarise  the  maturity  profile  of  the  combined  group’s  non-derivative  financial  liabilities  at  each  financial  year  end  based  on 
contractual undiscounted payments, including estimated interest payments where applicable:

Year ended 31 December 2019

Trade payables

Other payables

Accruals

Loans and borrowings

Year ended 31 December 2018

Trade payables

Other payables

Accruals

Loans and borrowings

Less than 6 months

Between 6 months  
and 1 year

£’000

957

58

2,372

1,667

5,054

£’000

–

–

–

477

477

Between 1  
and 5 years

£’000

–

–

–

2,755

2,755

Less than 6 months

Between 6 months  
and 1 year

£’000

1,435

847

731

1,910

4,973

£’000

–

–

–

259

259

Over 5 years

£’000

–

–

–

1,271

1,271

Between 1  
and 5 years

£’000

–

–

–

553

553

Total

£’000

957

58

2,372

6,170

9,557

Total

£’000

1,435

847

731

2,722

5,735

The borrowings of the group are secured by a debenture including a fixed charge over all present freehold and leasehold property, a first fixed charge 
over book and other debts and a first floating charge over all assets. 

Foreign exchange risk

The Group operates in a number of markets across the world and is exposed to foreign exchange risk arising from various currency exposure in 
respect of cash and cash equivalents, trade receivables and trade payables, in particular with respect to the US dollar. The Group mitigates its foreign 
exchange risk by negotiating contracts with key suppliers that offer a flexible discount structure to offset any adverse foreign exchange movements 
and through the use of forward currency contracts. At December 2019, there were total sums of £254,701 (2018: £72,345) held in foreign currency.

The Group is also exposed to currency risk as the assets of its subsidiary are denominated in US Dollars. At 31 December 2019 the net foreign liability 
were £0.3m (2018: net foreign asset were £0.3m). Differences that arise from the translation of these assets from US dollar to sterling are recognised 
in other comprehensive income in the year and the cumulative effect as a separate component in equity. The Group does not hedge this translation 
exposure to its equity.

A 5% weakening of sterling would result in a £4,000 increase in reported profits and equity, while a 5% strengthening of sterling would result in £3,000 
decrease in profits and equity.

Derivatives carried at fair value:

Exchange gain on forward foreign currency contracts

2019

£’000

39

2018

£’000

–

The Group, along with other businesses, will face the risk of inflationary pressures through commodities cost increases, further driven by currency 
weakness post Brexit.

Forward contracts and options

The Group enters into forward foreign exchange contracts and options to manage the risk associated with anticipated sale and purchase transactions 
which are denominated in foreign currencies. 

As at 31 December 2019, the group has 33 (2018: 4) forward foreign exchange contracts outstanding. Derivative financial instruments are carried at 
fair value. 

72

73

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201924.	 Financial	instruments	(continued)

The following table details the foreign currency contracts outstanding as at the balance sheet date.

a) Contracted exchange rate

3 months or less

3 to 6 months

b) Contract value

3 months or less

3 to 6 months

c) Foreign currency

3 months or less

3 to 6 months

2019

£/$

1.2953

1.3280

2019

£’000

4,723

6,408

11,131

2019

$’000
6,175

8,500

14,675

2018

£/$

–

–

2018

£’000

–

–

–

2018

$’000

–

–

–

2019

£/€

1.1394

1.1405

2019

£’000

904

2,899

3,803

2019

€’000
1,030

3,335

4,365

2018

£/€

1.1293

1.1275

2018

£’000

779

195

974

2018

€’000

880

220

1,100

Fair value of financial assets and liabilities

Financial instruments are measured in accordance with the accounting policy set out in Note 1. All financial instruments carrying value approximates 
its fair value with the exception of foreign currency forward contracts and options which are considered Level 2. The Directors consider that there is no 
significant difference between the book value and fair value of the Group’s financial assets and liabilities and is considered to be immaterial.

25.	 Pension	costs

The Group operates a defined contribution pension scheme. Contributions payable to the company’s pension scheme are charged to the statement of 
comprehensive income in the period to which they relate. The amount charged to profit in each period was £80,210 (2018: £68,000).

26.	 Operating	lease	commitments	–	Group	company	as	lessee

The group leases offices and warehouses under non-cancellable operating lease agreements. The lease terms are between 5 and 10 years and are 
renewable at the end of the lease period at market rate.

The future aggregate minimum lease payments under non-cancellable operating leases are as follows:

Land and buildings

Not later than 1 year

Later than 1 year and not later than 5 years

Later than 5 years

Total

27.	

Controlling	party

In the opinion of the directors there is no ultimate controlling party.

28.	 Earnings	per	share

2018

£’000

700

2,800

2,345

5,845

Basic earnings per share are calculated by dividing profit or loss attributable to ordinary equity holders by the weighted average number of ordinary 
shares in issue during the period. 

The weighted average number of shares for the current year includes the shares issued as consideration for the acquisition of Retra Holdings Limited 
on 30 November 2017. 

74

75

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201928.	 Earnings	per	share	(continued)

Basic earnings per share (pence)

Diluted earnings per share (pence)

The calculation of basic and diluted earnings per share is based on the following data:

Earnings

Earnings for the purpose of basic earnings per share, being the net profit

Number of shares

Weighted number of ordinary shares for the purpose of basic earnings per share

Potentially dilutive shares awarded

Weighted number of ordinary shares for the purpose of diluted earnings per share

2019

1.78

1.78

2019

£’000

1,368

2018

4.66

4.66

2018

£’000

3,575

2019

2018

76,749,125

76,749,125

–

–

76,749,125

76,749,125

The 4,088,302 share options (2018: 4,092,513) in issue during the year has not been included in the computation of diluted earnings per share, as per 
IAS 33, the share options are not dilutive as they are not likely to be exercised given that the exercise price is higher than the average market price.

29.	 Notes	supporting	statement	of	cash	flows

The non-cash transactions arising on the acquisition of LMS during the year ended 31 December 2018 are as follows:

Property, plant and equipment

Stock

Trade and other receivables

Deferred tax

Cash and cash equivalents

Trade and other payables

Corporation tax

Loans

Non-cash transactions from financing activities are shown in the table below.

At 1 January 2018

Non-cash flows:

Amounts recognised on business combinations

Cash flows

At 31 December 2018

Non-cash flows: 

Amount recognised in respect of lease liabilities on adoption of IFRS 16.

Cash flows

Reclassification from Non -current loans and borrowings to current loans and borrowings

At 31 December 2019

Non-current

loans and

borrowings

Current

loans and

borrowings

£’000

814

(261)

–

553

4,271

–

(960)

3,864

£’000

582

261

1,326

2,169

688

(1,612)

960

2,205

2018

Total

£’000

8

1,307

417

168

272

(1,704)

–

–

468

Total

£’000

1,396

–

1,326

2,722

4,959

(1,612)

–

6,069

74

75

3Annual Report 2019Financial StatementsNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 201930.	 Post	balance	sheet	events

The  uncertainty  as  to  the  future  impact  on  the  Group  of  the  recent  COVID-19  outbreak  has  been  separately  considered  as  part  of  the  directors’ 
consideration  of  the  going  concern  basis  of  preparation.  Thus  far,  the  Group  has  experienced  a  material  impact  in  trading  performance  due  to 
COVID-19, with many but not all customers closed throughout the UK and overseas. 

Whilst it is difficult to predict the overall outcome and impact of COVID-19, the directors have performed an initial assessment of the impact on the 
carrying value of intangible assets, recoverability of trade receivables and inventory. Although there is likely to be a reduced level of trading activity in 
the future, the amortisation which will be charged on the intangible assets is anticipated to be sufficient to reduce the carrying value to a level whereby 
further impairment is not required. For trade receivables, although certain customers are experiencing cash flow pressure, at this stage we do not 
expect any material bad debt charges. In relation to inventory, the Directors are confident that although sales orders have been delayed, delivery of 
stock to customers will still occur at some point and no additional provisions are anticipated due to the long shelf life of our products and that they 
sell all year round. Should any adjustments arise due to the impact of COVID-19, they will be non-adjusting post balance sheet events. 

76

77

3Warpaint London PLCNotes to the Consolidated Financial Statements (continued)for the year ended 31 December 2019Company Statement of Financial Position
for the year ended 31 December 2019

Fixed assets

Investments

Current assets

Trade and other receivables

Cash and cash equivalents

Total current assets

Current liabilities

Trade and other payables

Corporation tax liability

Total current liabilities

Net current assets

Total assets less current liabilities

Capital and reserves

Share capital

Share premium

Merger reserve

Share option reserve

Retained earnings

Shareholders’ funds

Note

3

4

5

6

7

8

2019

£’000

35,833

35,833

11,298

74

11,372

(110)

–

(110)

11,262

47,095

19,187

19,359

1,895

977

5,677

47,095

2018

£’000

35,833

35,833

14,988

113

15,101

(67)

–

(67)

15,034

50,867

19,187

19,359

1,895

169

10,257

50,867

As permitted by section 408 of the Companies Act 2006, the profit and loss account is not presented. The loss for the year amounted to £1,231,000 
(2018: £8,433,000 profit). 

The financial statements on pages 77 to 81 were approved and authorised for issue by the Board of Directors and signed on its behalf by:

Neil Rodol
Chief Financial Officer

13 May 2020

76

77

The notes on pages 79 to 81 form part of these financial statements.

3Annual Report 2019Financial StatementsCompany Statement of Changes in Equity
for the year ended 31 December 2019

As at 31 December 2017

Share based payment charge

Profit for the year

Dividends paid

Share Capital

Share Premium

Merger Reserve

£’000

19,187

£’000

19,359

£’000

1,895

–

–

–

–

–

–

–

–

–

As at 31 December 2018

19,187

19,359

1,895

Lapsed share option

Share based payment charge

Loss for the year

Dividends paid

–

–

–

–

–

–

–

–

–

–

–

–

Share Option

Reserve

£’000

Retained

Earnings

£’000

Total

Equity

£’000

45

124

–

–

169

(28)

836

–

–

4,971

45,457

–

8,433

124

8,433

(3,147)

(3,147)

10,257

50,867

28

–

–

836

(1,231)

(1,231)

(3,377)

(3,377)

As at 31 December 2019

19,187

19,359

1,895

977

5,677

47,095

The notes on pages 79 to 81 form part of these financial statements. 

78

79

3Warpaint London PLCNotes to the Company Financial Statements
for the year ended 31 December 2019

1.	

Significant	accounting	policies

Basis of preparation

Where equity instruments are granted to persons other than employees, the 
profit and loss account is charged with the fair value of goods and services 
received. 

These separate financial statements of Warpaint London PLC have been 
prepared  in  accordance  with  applicable  United  Kingdom  accounting 
standards,  including  Financial  Reporting  Standard  102  –  The  Financial 
Reporting  Standard  Applicable  in  the  United  Kingdom  and  Republic  of 
Ireland (FRS 102), and with the Companies Act 2006. 

The Company’s financial statements are presented in GBP. 

In  preparing  the  separate  financial  statements  of  the  parent  company, 
advantage  has  been  taken  of  the  following  disclosure  exemptions 
available to qualifying entities: 

•   Only  one  reconciliation  of  the  number  of  shares  outstanding  at  the 
beginning and end of the period has been presented as the reconciliations 
for the group and the parent company would be identical; 

•   No cash flow statement or net debt reconciliation has been presented 

for the parent company; 

•   Disclosures  in  respect  of  the  parent  company’s  income,  expense,  net 
gains and net losses on financial instruments measured at amortised 
cost  have  not  been  presented  as  equivalent  disclosures  have  been 
provided in respect of the group as a whole; 

•   Disclosures  in  respect  of  the  parent  company’s  share-based  payment 
arrangements have not been presented as equivalent disclosures have 
been provided in respect of the group as a whole; and 

•   No disclosure has been given for the aggregate remuneration of the key 
management personnel of the parent company as their remuneration is 
included in the totals for the group as a whole.

The  financial  statements  have  been  prepared  under  the  historical  cost 
convention.  The  principal  accounting  policies  adopted  are  the  same  as 
those set out in note 1 to the consolidated financial statements except 
as set out below.

Investments 

Investments  in  subsidiaries  are  measured  at  cost  less  accumulated 
impairment.

Share-based payments

Where share options are awarded to employees, the fair value of the options 
at the date of grant is charged to profit or loss over the vesting period. Non-
market vesting conditions are taken into account by adjusting the number 
of equity instruments expected to vest at each balance sheet date so that, 
ultimately, the cumulative amount recognised over the vesting period is based 
on the number of options that eventually vest. Market vesting conditions are 
factored into the fair value of the options granted. The cumulative expense is 
not adjusted for failure to achieve a market vesting condition.

Going Concern 

Going concern for the company has been considered along with the Group 
by the directors. The consideration is set out in note 1 of the consolidated 
financial statements.

Critical accounting estimates and judgements 

The Company makes certain estimates and assumptions regarding the 
future.  Estimates  and  judgements  are  continually  evaluated  based  on 
historical  experience  and  other  factors,  including  the  expectations  of 
future events that are believed to be reasonable under the circumstances. 
In  the  future,  actual  experience  may  differ  from  these  estimates  and 
assumptions. The estimates and assumptions that have a significant risk 
of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next financial year are discussed below.

Judgements and accounting estimates and assumptions

Impairment of investments

An  impairment  test  is  undertaken  where  there  are  indicators  of  the 
value of the investment being impaired. The directors use judgement in 
assessing the value of investments held.

Recoverability of intercompany balances

The directors assess the recoverability of balances from group companies 
based on the estimated trading results of the subsidiary companies. 

Dividends

Dividends are recognised when they become legally payable. In the case 
of interim dividends to equity shareholders, this is when declared by the 
directors.  In  the  case  of  final  dividends,  this  is  when  approved  by  the 
shareholders at the annual general meeting.

Prior year restatement

During the year ended 31 December 2019, it was discovered that due to errors 
during the acquisition of Marvin Leeds Marketing Services (“LMS”), Trade 
and other receivables were overstated by £223,000. An adjustment was made 
in the financial year resulting in a decrease in Trade and other receivables 
to  £195,000  and  an  increase  in  Goodwill  to  £554,000  at  acquisition.  The 
comparative figures at 31 December 2018 have been adjusted retrospectively. 
This has no impact on the reserves or the shareholders’ funds. 

2.	

Staff	costs

Year ended 31 December

2019

£’000

190

674

22

1

887

2018

£’000

169

69

19

2

259

The fair value of the award also takes into account non-vesting conditions. 
These are either factors beyond the control of either party (such as a target 
based on an index) or factors which are within the control of one or other of 
the parties (such as the company keeping the scheme open or the employee 
maintaining any contributions required by the scheme).

Wages and salaries

Share based payments

Social security costs

Pension costs

Where the terms and conditions of options are modified before they vest, the 
increase in the fair value of the options, measured immediately before and 
after the modification, is also charged to profit or loss over the remaining 
vesting period.

78

79

3Annual Report 2019Financial StatementsWarpaint London PLC

Notes to the Company Financial Statements (continued)
for the year ended 31 December 2019

2.	

Staff	costs	(continued)

5.	

Creditors	due	within	one	year

The  average  monthly  number  of  employees  during  the  period  was  as 
follows:

Directors

Directors’ remuneration, included in staff costs

Salaries

Share based payments

Year ended 31 December

2019

No.

6

6

2019

£’000

190

674

864

2018

No.

6

6

2018

£’000

169

69

238

The directors are the only key management personnel.

Trade payables

Other taxation and social security

Accruals and deferred income

6.	

Called	up	share	capital

Allotted and issued

Ordinary shares of £0.25 each

At 1 January 2018 and 2019

At 31 December 2018 and 2019

All ordinary shares carry equal rights.

2019

£’000

33

26

51

110

2018

£’000

–

29

38

67

No of shares

’000

£’000

76,749

76,749

19,187

19,187

3.	

Investments

Cost

At January 2019 

Additions

At December 2019

Net book value

At 31 December 2019

At 31 December 2018

At 31 December 2019

7.	

Share	premium

£’000

35,833

–

35,833

35,833

35,833

Share premium

2019

£’000

19,359

2018

£’000

19,359

The share premium reserve contains the premium arising on the issue of 
equity shares, net of issue expenses incurred by the company. 

8.	

Other	reserves

The movement in merger reserve represents the difference between the 
issue price and the nominal value of shares issued as consideration for 
the acquisition of subsidiary undertaking.

The share option represents share-based payment charges on the share 
options that were in issue.

During  the  year  ended  31  December  2018,  the  consideration  for  the 
acquisition  of  Retra  Holdings  Limited  was  finalised.  The  previously 
disclosed  purchase  price  of  £18.36  million  was  reduced  by  £450,000 
resulting in a reduction in the investment figure by £450,000. 

The company subsidiaries, as at the period end are shown in note 7 of the 
consolidated financial statements

9.	

Related	party	transactions

The  Company  has  taken  advantage  of  the  disclosure  of  related  party 
transactions  with  wholly  owned  fellow  group  companies.  Related  party 
transactions  with  key  management  personnel  (including  directors)  are 
shown in note 23 of the Consolidated Financial Statements. 

4.	

Debtors	

Due from group undertakings

Other debtors

Prepayments and accrued income

2019

£’000

11,237

–

61

2018

£’000

14,975

1

12

11,298

14,988

Amounts  due  from  related  undertakings  are  unsecured,  non-interest 
bearing and payable on demand. 

80

81

3Notes to the Company Financial Statements (continued)
for the year ended 31 December 2019

10.	

Share	based	payments

Movements in the number of options and their weighted average exercise prices are as follows:

Outstanding at the beginning of the year

Granted during the year

Expired during the year

Period adjustments

Outstanding at the end of the year

Weighted average 
exercise price (pence)

Number of options

Weighted average 
exercise price (pence)

Number of options

2019

253.52

–

237.50

237.50

253.45

2019

4,070,617

–

(3,368)

21,053

2018

237.50

254.50

237.50

2018

255,892

3,837,462

(22,737)

4,088,302

253.53

4,070,617

The weighted average remaining contractual life of the options is 4.0 years (2018: 5.0 years).

The following options over ordinary shares have been granted by the Company:

29 June 2017

24 September 2018

Exercise price

Exercise period 

Number of options

Pence

237.50

254.50

(years)

3

5

255,051

3,837,462

At the date of grant, the options were valued using the Black-Scholes option pricing model. The fair value per options granted and the assumptions 
used in the calculations were as follows:

Expected volatility

Expected life (years)

Risk-free interest rate

Expected dividend yield

Fair value per option (£)

24 Sept 18

29 June 17

78%

2-4

1.61%

1.53%

0.422

64%

3

0.38%

2%

0.963

On 21 September 2018, share options with an exercise price of 254.50p, equal to the closing mid-market value immediately prior to the date of grant, 
and subject to the achievement of demanding Earnings Per Share (“EPS”) and Total Shareholder Return (“TSR”) performance conditions measured 
over a period of up to 5 years were granted to certain directors.

The share options are exercisable up to 10 years from the date of grant. Vesting is subject to the performance conditions set out below:

•   50% of the award is subject to an adjusted EPS growth performance condition. One third of this portion of the award will be tested and vest after 
three, four and five years. Vesting is based on adjusted EPS in the years ending Dec 2020, 2021 and 2022. Threshold vesting of 20% of the award is 
achieved at 12.5% compound annual EPS growth and full vesting at 22.5% compound annual EPS growth, measured from 31 December 2017.

•   50%  of  the  award  is  subject  to  an  absolute  TSR  performance  condition  tested  following  the  announcement  of  results  for  the  years  ending 
31 December 2020, 2021 and 2022. Threshold vesting of 20% of the award is achieved at 8% compound annual TSR and straight line vesting up to 
100% vesting at 18% compound annual TSR, measured from 31 December 2017.

An additional grant of 460,494 share options with the same terms was made on the same date to three senior management individuals of the Company. 

On 29 June 2017, the Company granted in aggregate over 277,788 ordinary shares of 25 pence each in the Company under the Enterprise Management 
Incentive Scheme to all staff members, including the Company’s Chief Financial Officer, Neil Rodol, but excluding all other directors. The Options are 
exercisable for a period of seven years from 29 June 2020, subject to certain performance conditions being met, including that the compound annual 
growth rate in the Company’s earnings per share must exceed 8 per cent over the three financial years commencing 1 January 2017, subject to the 
discretion of the Company’s remuneration committee. 

The charge in the statement of comprehensive income for the share-based payments during the year was £674,000 (2018: £116,000). 

11.	

Post	balance	sheet	events

Please refer to Note 30 to the consolidated financial statements

80

81

3Annual Report 2019Financial Statements 
 
 
Warpaint London PLC

Officers and Professional Advisers

  Directors 

  Registered Office 

C Garston 
S Bazini   
E Macleod 
N Rodol   
S Craig 
K Sadler  
P Hagon   

Chairman
Chief Executive Officer  
Managing Director
Chief Financial Officer
General Counsel & Company Secretary
Non-Executive Director
Non-Executive Director

Units B&C
Orbital Forty Six 
The Ridgeway Trading Estate
Iver
Buckinghamshire
SL0 9HW

  Company Number 

10261717 

  Nominated Adviser & 
  Joint Broker 

Shore Capital
Cassini House
57 St James’s Street
London
SW1A 1LD 

 Joint Broker 

  Auditors 

  Solicitors 

  Registrars 

  Financial PR 

Nplus1 Singer Capital Markets Limited
1 Bartholomew Lane
London 
EC2N 2AX

BDO LLP
55 Baker Street
London 
W1U 7EU

DAC Beachcroft LLP
25 Walbrook
London
EC4N 8AF

Neville Registrars Limited 
Neville House 
Steel Park Road
Halesowen 
West Midlands 
B62 8HD

IFC Advisory Limited
24 Cornhill
London
EC3V 3ND

Perivan  258870

82

3 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Warpaint London PLC

Contents

Strategic Report 
03   Mission Statement   
04   Headline Results 
06   Chairman’s Statement 
08   Chief Executive Statement
14   Financial Review
20   Risk Management

Governance 
23   Board of Directors
26   Corporate Governance Report 
33   Audit Committee Report
34   Remuneration Committee Report
37   Directors’ Report 
41   Independent Auditor’s Report 

Financial Statements 
44   Consolidated Statement of Comprehensive Income 
45   Consolidated Statement of Financial Position 
47   Consolidated Statement of Changes in Equity 
48   Consolidated Statement of Cash Flows 
49   Notes to the Consolidated Financial Statements 
77   Company Statement of Financial Position 
78   Company Statement of Changes in Equity 
79   Notes to the Company Financial Statements 

Other Information
82   Officers and Professional Advisers 

2

WARPAINT LONDON PLC
Units B&C 
Orbital Forty Six 
The Ridgeway Trading Estate
Iver
Buckinghamshire
SL0 9HW