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Whitestone REIT

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Ticker wsr
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Sector Real Estate
Industry REIT - Retail
Employees 69
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FY2010 Annual Report · Whitestone REIT
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Creating Communities in Our PropertiesTM

A N N U A L   R E P O R T

2010

EDUCATION

MEDICAL

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2600 South Gessner Suite 500  Houston, TX 77063  P: 713.827.9595  F: 713.465.8847  www.whitestonereit.com

© 2011 Whitestone REIT.  All rights reserved.

 
CCorporate Information

BOARD OF TRUSTEES
James C. Mastandrea, Chairman and Chief Executive Officer, Whitestone REIT; 
Chairman, Chief Executive Officer and President, Paragon Real Estate Equity and 
Investment Trust and MDC Realty Corporation; former Chairman and Chief Executive 
Officer of First Union REIT (NYSE); Director, Cleveland State University Foundation 
Board; Director, University Circle Board; Director, Calvin Business Alliance Board.

Daryl J. Carter, Founder, Chairman and Chief Executive Officer,  Avanath 
Capital Partners and Capri Capital; former Executive Managing Director and 
Head of Real Estate Group, Centerline Capital Group (NYSE); former President, 
American Mortgage Acceptance Corporation.

Daniel G. DeVos, Chairman and Chief Executive Officer, DP Fox Ventures; 
Owner, Grand Rapids Rampage (AFL) and Orlando Magic (NBA); Director, Alticor, 
Inc. (parent company of Amway Corporation); Trustee, Paragon Real Estate 
Equity and Investment Trust; former Vice President, Pacific and Vice President of 
Corporate Affairs, Amway Corporation; former Trustee, First Union REIT (NYSE).

Donald F. Keating, Former Chief Financial Officer, Shell Mining Company; 
former Director, Billiton Metal Company, R&F Coal Company and Marrowbone 
Coal Company.

Jack L. Mahaffey, Former President and Chief Executive Officer, Shell Mining 
Company; Former Director, National Coal Association and the National Coal Counsel.

OFFICERS 
James C. Mastandrea, Chairman and Chief Executive Officer

John J. Dee, Chief Operating Officer

David K. Holeman, Chief Financial Officer

Daniel E. Nixon, Jr., Senior Vice President, Regional Director

Valarie L. King, Senior Vice President, Regional Director

Gregory J. Belsheim, Senior Vice President, Human Resources

Bradford Johnson, Director of Acquisitions

Anne I. Gregory, Vice President, Marketing and Investor Relations

Mike Taylor, Corporate Counsel

Corporate Office: 
Whitestone REIT
2600 South Gessner, Suite 500
Houston, TX 77063
Toll Free: (866) 789-7348 x2221
Direct: (713) 435.2213
E-Mail:  IR@whitestonereit.com
Website: www.whitestonereit.com

Corporate Counsel:
Bass, Berry & Sims, PLC
100 Peabody Place, Suite 900
Memphis, TN 38103
(901) 543-5900

Independent Registered 
Public Accounting Firm:
Pannell, Kerr & Forster of Texas, PC
Houston, TX 77057
(713) 860-1400

Annual Meeting:
May 10, 2011   10:00 A.M. 
Marriott Houston Westchase 
2900 Briarpark Drive, Houston, Texas 77042

Investor Relations:
Shareholders are encouraged to contact the  
Company with questions or requests for information. 
Copies of the Company’s Annual Report on Form 
10-K as filed with the Securities and Exchange 
Commission are available upon written request and 
are available online at the SEC website: www.sec.gov.

Registrar & Transfer Agent:
American Stock Transfer & Trust Company
59 Maiden Lane, Plaza Level
New York, New York 10038

Account maintenance inquires 
should be directed to:
AST Shareholder Services Department
(800) 937-5449 or
(718) 921-8200

$70,000

$60,000

$50,000

$40,000

$30,000

$20,000

$10,000

$0

Shareholders Equity
(in thousands)

 ‘08 

‘09 

‘10

M
E
D
C
A
L

I

CASUAL DINING

Our multi-cultural community focus sets us apart from traditional commercial real estate operators. We value 
diversity in our team and maintain in-house leasing, property management, marketing, construction and 
maintenance departments with culturally diverse and multi-lingual associates who understand the particular 
needs of our tenants and neighborhoods.

We market, lease, and manage our Centers to match tenants with the shared needs of the surrounding neighborhood. Those needs may include 
specialty retail, grocery, restaurants and medical, educational and financial services.

diverse neighborhoods

MEDICAL

Diluted FFO-Core Per 
Common Share and OP Unit

$1.60

$1.40

$1.20

$1.00

$0.80

$0.60

$0.40

$0.20

$0.00

 ‘08 

‘09 

‘10

In  contrast, one of our largest  Centers is Windsor Plaza, a 200,000  square foot 
Community  Center  located  between  two  military  bases  in  San Antonio, Texas, 
where our tenants offer educational services and discounted soft goods. 

Acquisition Targets
In  2010,  we  purchased  two  value-add  assets  in  the  Phoenix  area  in  off-market 
transactions well below replacement cost with the proceeds from our IPO. Our 
acquisitions are primarily in the markets where we currently own properties, in 
and around the Phoenix, Chicago, Dallas, San Antonio and Houston Metropolitan 
areas, five of the top 15 markets in the USA in terms of population growth. We 
are expanding our geographic foot print in these target markets by identifying new 
acquisitions  where  we  can  add  value. We  seek  to  purchase  properties  at  prices 
below replacement cost, and then introduce our Whitestone team of experienced 
property  managers  and  leasing  agents. We  believe  we  have  the  experience  and 
ability to close quickly on properties as single purchases from distressed owners.

Competitive Advantage
Acquisitions. We  believe  we  have  the  following  competitive  advantages  in  making 
acquisitions of Community Centered Properties:  

1.  We  target  Community  Centers  with  an  aggregate  mass  of  25,000  to  200,000 
square  feet  with  small  business  tenants  who  occupy  less  than  3,000 
square  feet,  while  larger  publicly  traded  shopping  center  REITs  target 
“big  box”  anchored  centers  of  200,000+  square  feet  with  larger  tenants. 

2.  We actively seek to use our OP units as acquisition currency, which non-public 

real estate owners have difficulty doing.

3.  Our balance sheet enables us to attract tenants that require tenant improvements 
to their rental space, which other owners are either unwilling or unable to provide. 

Operations. We  believe  we  have  a  competitive  operating  advantage  because  our 
culture, philosophy, and experience in working with small businesses in underserved, 
culturally  diverse  populations,  including  Asian  and  Hispanic  neighborhoods.  
We  attempt  to  manage  and  lease  our  properties  to  the  specific  needs  of  the 

F Financial Highlights

Operations (in thousands)  

Revenues 
Funds From Operations 
Funds From Operations-Core 
Net Income
Attributable to Whitestone REIT 

$ 
$ 
$ 

Per Share and OP Unit

Diluted FFO Per Common Share and OP Unit 
Diluted FFO-Core Per Common Share and OP Unit 
Dividends Paid as % of FFO 
Diluted Earnings Per Share 

Financial Position (in thousands)

Shareholders’ Equity 
Real Estate Assets, Gross 

2010 

31,533 
8,432 
7,920 

$ 

1,105 

$ 
$ 

$ 

1.44 
1.35 
88% 
0.27 

2009 

32,685 
8,618 
6,759 

2008

$  31,201
4,236
$ 
6,085
$ 

1,342 

$ 

1,134

1.68 
1.32 
80% 
0.40 

$ 
$ 

$ 

0.85
1.22
205%
0.35

$ 
$ 
$ 

$ 

$ 
$ 

$ 

62,708 
$ 
$  204,954 

43,590 
$ 
$  192,832 

$  45,891
$  180,397

Our primary business objective is to increase 
shareholder value by acquiring, owning and 
operating Community Centered Properties™. 

* This  2010 Annual  Report  contains  forward  looking  statements.  Such  forward-looking 
statements can generally be identified by our use of forward-looking terminology such 
as  “may,”  “will,”  “expect,”  “intend,”  “anticipate,”  “estimate,”  “believe,”  “continue,”  or 
other similar words. Readers of this 2010 Annual Report should be aware that there 
are various factors that could cause actual results to differ materially from any forward-
looking statements made in this report. Factors that could cause or contribute to such 
differences  include,  but  are  not  limited  to,  changes in  general  economic  and  business 
conditions,  industry  trends,  changes  in  government  rules  and  regulations  (including 
changes in tax laws) and environmental rules and regulations. Accordingly, readers are 
cautioned  not  to  place  undue  reliance  on  these  forward-looking  statements,  which 
speak only as of the date of this 2010 Annual Report. For a reconciliation of non-GAAP 
financial measures, including FFO-Core, please see the reconciliation on page R1 of this 
2010 Annual Report.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
CCorporate Information

BOARD OF TRUSTEES
James C. Mastandrea, Chairman and Chief Executive Officer, Whitestone REIT; 
Chairman, Chief Executive Officer and President, Paragon Real Estate Equity and 
Investment Trust and MDC Realty Corporation; former Chairman and Chief Executive 
Officer of First Union REIT (NYSE); Director, Cleveland State University Foundation 
Board; Director, University Circle Board; Director, Calvin Business Alliance Board.

Daryl J. Carter, Founder, Chairman and Chief Executive Officer,  Avanath 
Capital Partners and Capri Capital; former Executive Managing Director and 
Head of Real Estate Group, Centerline Capital Group (NYSE); former President, 
American Mortgage Acceptance Corporation.

Daniel G. DeVos, Chairman and Chief Executive Officer, DP Fox Ventures; 
Owner, Grand Rapids Rampage (AFL) and Orlando Magic (NBA); Director, Alticor, 
Inc. (parent company of Amway Corporation); Trustee, Paragon Real Estate 
Equity and Investment Trust; former Vice President, Pacific and Vice President of 
Corporate Affairs, Amway Corporation; former Trustee, First Union REIT (NYSE).

Donald F. Keating, Former Chief Financial Officer, Shell Mining Company; 
former Director, Billiton Metal Company, R&F Coal Company and Marrowbone 
Coal Company.

Jack L. Mahaffey, Former President and Chief Executive Officer, Shell Mining 
Company; Former Director, National Coal Association and the National Coal Counsel.

OFFICERS 
James C. Mastandrea, Chairman and Chief Executive Officer

John J. Dee, Chief Operating Officer

David K. Holeman, Chief Financial Officer

Daniel E. Nixon, Jr., Senior Vice President, Regional Director

Valarie L. King, Senior Vice President, Regional Director

Gregory J. Belsheim, Senior Vice President, Human Resources

Bradford Johnson, Director of Acquisitions

Anne I. Gregory, Vice President, Marketing and Investor Relations

Mike Taylor, Corporate Counsel

Corporate Office: 
Whitestone REIT
2600 South Gessner, Suite 500
Houston, TX 77063
Toll Free: (866) 789-7348 x2221
Direct: (713) 435.2213
E-Mail:  IR@whitestonereit.com
Website: www.whitestonereit.com

Corporate Counsel:
Bass, Berry & Sims, PLC
100 Peabody Place, Suite 900
Memphis, TN 38103
(901) 543-5900

Independent Registered 
Public Accounting Firm:
Pannell, Kerr & Forster of Texas, PC
Houston, TX 77057
(713) 860-1400

Annual Meeting:
May 10, 2011   10:00 A.M. 
Marriott Houston Westchase 
2900 Briarpark Drive, Houston, Texas 77042

Investor Relations:
Shareholders are encouraged to contact the  
Company with questions or requests for information. 
Copies of the Company’s Annual Report on Form 
10-K as filed with the Securities and Exchange 
Commission are available upon written request and 
are available online at the SEC website: www.sec.gov.

Registrar & Transfer Agent:
American Stock Transfer & Trust Company
59 Maiden Lane, Plaza Level
New York, New York 10038

Account maintenance inquires 
should be directed to:
AST Shareholder Services Department
(800) 937-5449 or
(718) 921-8200

$70,000

$60,000

$50,000

$40,000

$30,000

$20,000

$10,000

$0

Shareholders Equity
(in thousands)

 ‘08 

‘09 

‘10

M
E
D
C
A
L

I

CASUAL DINING

Our multi-cultural community focus sets us apart from traditional commercial real estate operators. We value 
diversity in our team and maintain in-house leasing, property management, marketing, construction and 
maintenance departments with culturally diverse and multi-lingual associates who understand the particular 
needs of our tenants and neighborhoods.

Creating Communities in Our PropertiesTM

A N N U A L   R E P O R T

2010

EDUCATION

MEDICAL

S
E
R
V
C
E
S

I

I

I

G
N
N
D
L
A
U
S
A
C

2600 South Gessner Suite 500  Houston, TX 77063  P: 713.827.9595  F: 713.465.8847  www.whitestonereit.com

© 2011 Whitestone REIT.  All rights reserved.