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Williams-Sonoma

wsm · NYSE Consumer Cyclical
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Industry Specialty Retail
Employees 10,000+
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FY2015 Annual Report · Williams-Sonoma
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2015 
ANNUAL  
REPORT

Annual   Meeting   of   Stockholders

 
 
 
 
 
 
 
LETTERS 
TO
STOCKHOLDERS

2015   ANNUAL   REPORT

POTTERY   BARN          POTTERY   BARN   KIDS          PBTEEN          WILLIAMS-SONOMA          WILLIAMS-SONOMA   HOME          WEST   ELM          MARK   AND   GRAHAM          REJUVENATION

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Dear Stockholders,

In December 2015, we mourned the passing of Chuck Williams, our company’s founder and Director
Emeritus, and a friend and mentor to many members of our company, our Board of Directors, and our
community. I speak for all of the Williams-Sonoma, Inc. community in recognizing with the deepest
thanks Mr. Williams’ many accomplishments and contributions to the company. Mr. Williams had
impeccable taste, unique insight for selecting the right products at the right time, and the highest
standard of customer service – a legacy that will live on in the way that our company does business
every day.

From a business standpoint, I am pleased to report that our company reported record revenue and
earnings per share for fiscal 2015, despite a challenging end to the year. Net revenues grew to $4.976
billion with diluted earnings per share of $3.37, and our highly-profitable e-commerce business
generated 51% of total net revenues. We believe the strength of the company’s outstanding portfolio of
brands – Pottery Barn, Williams-Sonoma, West Elm, Pottery Barn Kids, PBteen, Rejuvenation, and
Mark and Graham – is a key component of the results and our future opportunities.

Our Board continues to be focused on creating long-term value for our stockholders. Looking forward,
our company’s strategic growth plans include brand initiatives and global expansion. We will improve
our competitive position across product, service and value for our customers, while we expand our
brands into new products and market segments. We are also developing cross-brand initiatives to more
fully engage with our customers and to leverage innovative marketing channels. We are investing in our
high-growth, newer brands, particularly West Elm. Finally, we are continuing to rapidly expand our
global reach through existing and new franchise relationships and other opportunities.

As always, we are grateful to our stockholders for your ongoing confidence in our company. On your
behalf, I would like to thank my fellow Board members for their continued support and guidance. I also
thank our customers, vendors and other business partners for their support. I particularly wish to express
our deep appreciation to our President and Chief Executive Officer, Laura Alber, her executive team,
and all of our associates for continuing to deliver results and drive our long-term strategic growth
initiatives. Without them, none of this would have been possible.

We look forward to continued success in 2016 and beyond.

Adrian D.P. Bellamy
Chairman of the Board of Directors

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Dear Stockholders,

For fiscal 2015, we reported record revenue and earnings per share as a result of the strength of our
portfolio of outstanding brands and our balanced, multi-channel model. We delivered this top and
bottom line performance despite a challenging holiday season.

We are passionate about our business and excited about the opportunities we see to increase stockholder
value. We believe our balanced multi-channel business model, combined with our portfolio of well-
known brands and a superior customer experience, is more relevant than ever in an evolving consumer
landscape. Our tenured and talented team has deep experience in multi-channel retailing. We see many
opportunities to grow our existing brands and to add new ones to our portfolio to deliver sustainable
growth.

Looking forward, we are focused on four key strategies to drive growth in our business.

First, we will re-assert our product leadership. Going back to the first days of Chuck Williams’ store in
Sonoma, we have been a leader and innovator in building differentiated and market-leading product
assortments. Our goal is to ensure our products serve a distinct purpose by being differentiated from our
competitors through our price-quality relationship, design aesthetic, and functionality. In addition, we
are focusing our efforts on developing and buying fewer, more differentiated products that better
leverage our best-in-class, vertically integrated sourcing network across all of our brands.

Second, we are revolutionizing our approach to inventory. We have a significant opportunity to improve
customer service and reduce costs by advancing our inventory management practices. Among other
things, we have begun implementation of a new inventory optimization system that advances our
demand forecasting and gives our teams more sophisticated tools to replenish our regionalized
distribution network and stores. In addition, we are further regionalizing our supply chain. We know
that being closer to our customers is the key to faster and lower cost delivery. Collectively, these efforts
will increase the efficiency of our supply chain and materially improve our service levels.

Third, we are transforming our marketing. We are strengthening our marketing around the value
propositions of each of our brands and what makes our products and services unique in the marketplace.
We know that our products are differentiated from our competitors’ in safety, material, construction,
design and social consciousness, and that we offer best-in-class services. We will be more aggressive
about marketing our key differentiators, and why customers should buy from us. We will better leverage
our content to emphasize these messages across all of our marketing channels. Finally, we are
continuously advancing our marketing strategy and identifying ways to efficiently drive revenue
increases throughout our portfolio of brands.

Fourth, we are changing our approach to real estate and the retail experience. Our stores are one of our
most powerful marketing tools and one of our most important competitive advantages. However, as
retail traffic has declined and customer shopping patterns have shifted, we know that our stores need to
be in relevant locations and provide our customers with a great shopping experience. To continue to lead
in retail, we are changing our approach. We are making technology investments to improve our cross-
channel experience. Our new strategic sales platform will lead to a more inspiring and effortless
customer experience. We are also defining the “store of the future” for each of our brands. Across our
brand portfolio, we have developed and tested innovative store concepts from architecture, to design, to
experience. Our retail store future includes an exciting and convenient in-store experience, a more
strategic view of real estate, and a sustainable and profitable model.

In addition to these strategic initiatives, we have identified targeted strategies and opportunities in each
of our brands.

In Pottery Barn, as we look to 2016 and beyond, we are committed to accelerating our growth. We will
continue to introduce relevant and authoritative product assortments with a focus on innovation,
function and value. We are also increasing our percentage of environmentally responsible products. To
support these product strategies, we are more clearly communicating our category dominance and our
points of differentiation, including our aesthetic, our quality and value, our initiatives related to
responsibly sourced materials, and our exceptional services.

Pottery Barn Kids stands for timeless design and superior quality – at a compelling value. In 2016, we
are evolving our brand to connect with a broader customer base and expanding our product collections
to address the ages and stages of childhood. We are committed to products that are good for kids and
good for the planet, and are expanding our offering of organic cotton bedding and Greenguard certified
furniture.

In PBteen, we are making significant changes in the brand. From a product standpoint, we have been
developing differentiated and innovative products to refresh our core assortments. We are expanding our
offering across the distinct teen life stages to address the differing needs of the tween, teen and college
customer. We are also continuing to introduce new collaborations and partnerships to drive engagement,
aesthetic diversification, and new customer acquisition. In marketing, we are evolving our approach to
emphasize and reflect our brand values of social consciousness, acceptance and empowerment.

In the Williams-Sonoma brand, we see additional opportunities to capture mindshare and market share,
and we will execute strategies to engage every demographic from millennial to baby boomer with
exciting product supported by elevated marketing and improvements in our retail strategy. Great product
is the foundation of our strategy in Williams-Sonoma. In 2016, we plan to grow our Williams-Sonoma
branded product, which allows us to deliver superior quality at higher margins than the industry
standard and gives us more control over the promotional environment. In addition, we will expand
Williams-Sonoma Home. We will selectively add Home product to Williams-Sonoma stores, broaden
the breadth of our assortments, invest in marketing, grow our trade business and look at other ways to
extend our reach.

West Elm delivered another outstanding year and is strategically positioned to continue its growth well
into the future. Working from our core strategies of choice, community, and consciousness, we strive to
exceed our customers’ expectations, from sourcing locally made products in their own communities to
delivering innovative product with great craftsmanship and value. We will maintain our brand
momentum through more targeted product and content, adding new stores, and exploring new business
opportunities that bolster our brand equity.

We are also seeing strong results from our emerging brands, Rejuvenation and Mark and Graham. In
each of these brands, we are growing profitably with a disciplined investment approach. In
Rejuvenation, we believe growth will accelerate, driven by the success and expansion of the northwest
modern lifestyle assortment, further category expansion, and our broadening demographic base of
customers. In Mark and Graham, we are seeing order and traffic growth, which is driving revenue
growth. In 2016, we will continue to introduce new categories and build brand awareness through
efficient catalog prospecting and digital marketing.

Across our brands, the significant growth and improving profitability of our global businesses gives us
further confidence in the meaningful opportunity that international expansion represents. Our focus is on
growth, operational excellence, and infrastructure. Currently, our presence outside of the United States
spans 10 countries and includes 97 stores. Over the next 10 years, we expect that we will have a
presence in more than 35 countries. We have strong partners in the Middle East, Mexico, the United
Kingdom and the Philippines, and we are actively engaging with new partners.

In addition to our accomplishments and challenges in 2015, the Williams-Sonoma family lost a dear
friend, an inspiring mentor, and our favorite cook with the passing of Chuck Williams. Chuck leaves
behind a tremendous legacy. He was a caring and generous man, who was unfailingly dedicated to our
company and to his personal values, which included treating everyone he encountered with kindness and
respect. He will live on forever in our kitchens, and in our hearts.

In closing, 2015 was a year that revealed new opportunities to deliver value to our customers and to you,
our stockholders. I want to sincerely thank all of our associates, customers, vendors and partners around
the world. Your passion and continued commitment to our company give me great confidence in what
we will accomplish together in the future.

Laura J. Alber
President, Chief Executive Officer and Director

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These letters contain forward-looking statements. Please see the section titled “Forward-Looking
Statements” on page 1 of our Annual Report on Form 10-K for the fiscal year ended January 31, 2016,
which is part of this Annual Report to Stockholders, for important cautionary language regarding these
statements.

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FORM 
10-K

2015   ANNUAL   REPORT

POTTERY   BARN          POTTERY   BARN   KIDS          PBTEEN          WILLIAMS-SONOMA          WILLIAMS-SONOMA   HOME          WEST   ELM          MARK   AND   GRAHAM          REJUVENATION

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

(Mark One):
È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934
For the fiscal year ended January 31, 2016.

OR
‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934
For the transition period from

to

Commission file number 001-14077
WILLIAMS-SONOMA, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)

3250 Van Ness Avenue, San Francisco, CA
(Address of principal executive offices)

94-2203880
(I.R.S. Employer
Identification No.)

94109
(Zip Code)

Registrant’s telephone number, including area code: (415) 421-7900
Securities registered pursuant to Section 12(b) of the Act:

Common Stock, $.01 par value
(Title of class)

New York Stock Exchange, Inc.
(Name of each exchange on which registered)

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities
Act. Yes È No ‘

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act. Yes ‘ No È

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes È No ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter)
during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such
files). Yes È No ‘

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is
not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. È

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a
smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in
Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer È Accelerated filer ‘ Non-accelerated filer ‘ (Do not check if a smaller
reporting company) Smaller reporting company ‘

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ‘ No È

As of August 2, 2015, the approximate aggregate market value of the registrant’s common stock held by non-affiliates was
$7,577,638,000. It is assumed for purposes of this computation that an affiliate includes all persons as of August 2, 2015 listed
as executive officers and directors with the Securities and Exchange Commission. This aggregate market value includes all
shares held in the Williams-Sonoma, Inc. Stock Fund within the registrant’s 401(k) Plan.

As of March 27, 2016, 89,158,790 shares of the registrant’s common stock were outstanding.

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DOCUMENTS INCORPORATED BY REFERENCE

Portions of our definitive Proxy Statement for the 2016 Annual Meeting of Stockholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, have been incorporated in Part III hereof.

FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K and the letters to stockholders contained in this Annual Report contain
forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove
incorrect, could cause our business and operating results to differ materially from those expressed or implied by
such forward-looking statements. Such forward-looking statements include, without limitation, statements related
to: projections of earnings, revenues, growth and other financial items; the strength of our business and our
brands; our strategic growth initiatives; our beliefs about our competitive position, relative performance and our
ability to leverage our competitive advantages; the plans, strategies, initiatives and objectives of management for
future operations; our brands, products and related initiatives, including our ability to introduce new brands, new
products and product lines and bring in new customers; our belief that our e-commerce websites and direct-mail
catalogs act as a cost-efficient means of testing market acceptance of new products and new brands; the
complementary nature of our e-commerce and retail channels; our marketing efforts; our global business and
expansion efforts, including franchise, other third party arrangements and company-owned operations; our ability
to attract new customers; the seasonal variations in demand; our ability to recruit, retain and motivate skilled
personnel; our belief in the reasonableness of the steps taken to protect the security and confidentiality of the
information we collect; our belief in the adequacy of our facilities and the availability of suitable additional or
substitute space; our belief in the ultimate resolution of current legal proceedings; the payment of dividends; our
stock repurchase program; our key initiatives in product leadership, inventory, marketing and real estate; our
strategies and opportunities to profitably grow our business; our plans to strengthen our competitive position; our
plans to develop cross brand initiatives; our leadership position across our brands and in our supply chain; our
capital allocation strategy in fiscal 2016; our planned use of cash in fiscal 2016; our compliance with financial
covenants; our belief that our cash on hand and available credit facilities will provide adequate liquidity for our
business operations over the next 12 months; our belief that our accumulated undistributed earnings of our
foreign subsidiaries are sufficient to support our anticipated future cash needs of our foreign operations; our
intentions regarding the utilization of such undistributed earnings; our belief regarding the effects of potential
losses under our indemnification obligations; the impact of inflation; the effects of changes in our inventory
reserves; the impact of new accounting pronouncements; and statements of belief and statements of assumptions
underlying any of the foregoing. You can identify these and other forward-looking statements by the use of
words such as “will,” “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,”
“intends,” “potential,” “continue,” or the negative of such terms, or other comparable terminology.

The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 1A hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.

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WILLIAMS-SONOMA, INC.
ANNUAL REPORT ON FORM 10-K
FISCAL YEAR ENDED JANUARY 31, 2016

TABLE OF CONTENTS

PAGE

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Business

Item 1.
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2.
Item 3.
Item 4. Mine Safety Disclosures

Properties
Legal Proceedings

PART I

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

of Equity Securities
Selected Financial Data

Item 6.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8.
Item 9.
Item 9A. Controls and Procedures
Item 9B. Other Information

Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

PART III

Item 10. Directors, Executive Officers and Corporate Governance
Item 11. Executive Compensation
Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters

Item 13. Certain Relationships and Related Transactions, and Director Independence
Item 14.

Principal Accountant Fees and Services

Item 15. Exhibits and Financial Statement Schedules

PART IV

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ITEM 1. BUSINESS

OVERVIEW

PART I

Williams-Sonoma, Inc., incorporated in 1973, is a multi-channel specialty retailer of high quality products for the
home.

In 1956, our founder, Chuck Williams, turned a passion for cooking and eating with friends into a small business
with a big idea. He opened a store in Sonoma, California, to sell the French cookware that intrigued him while
visiting Europe but that could not be found in America. Chuck’s business, which set a standard for customer
service, took off and helped fuel a revolution in American cooking and entertaining that continues today.

In the decades that followed, the quality of our products, our ability to identify new opportunities in the market
and our people-first approach to business have facilitated our expansion beyond the kitchen into nearly every
area of the home. Additionally, by embracing new technologies and customer-engagement strategies as they
emerge, we are able to continually refine our best-in-class approach to multi-channel retailing.

Today, Williams-Sonoma, Inc. is one of the United States’ largest e-commerce retailers with some of the best
known and most beloved brands in home furnishings. We currently operate retail stores in the United States,
Canada, Puerto Rico, Australia and the United Kingdom, and franchise our brands to third parties in a number of
countries in the Middle East, the Philippines and Mexico. Our products are also available to customers through
our catalogs and online worldwide.

Williams-Sonoma
From the beginning, our namesake brand, Williams-Sonoma, has been bringing people together around food. A
leading specialty retailer of high-quality products for the kitchen and home, the brand seeks to provide world-
class service and an engaging customer experience. Williams-Sonoma products include everything for cooking,
dining and entertaining, including: cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture and a
vast library of cookbooks. The brand also includes Williams-Sonoma Home, a premium concept that offers
classic home furnishings and decorative accessories, extending the Williams-Sonoma lifestyle beyond the
kitchen into every room of the home.

Pottery Barn
Established in 1949 and acquired by Williams-Sonoma, Inc. in 1986, Pottery Barn is a premier multi-channel
home furnishings retailer. The brand was founded on the idea that home furnishings should be exceptional in
comfort, quality, style and value. Pottery Barn stores, website, and catalogs are specially designed to make
shopping an enjoyable experience, with inspirational lifestyle displays dedicated to every space in the home.
Pottery Barn products include furniture, bedding, bathroom accessories, rugs, curtains, lighting, tabletop, outdoor
and decorative accessories.

Pottery Barn Kids
Launched in 1999, Pottery Barn Kids serves as an inspirational destination for creating childhood memories by
decorating nurseries, bedrooms and play spaces. Pottery Barn Kids offers exclusive, innovative and high-quality
products designed specifically for creating magical spaces where children can play, laugh, learn and grow.

West Elm
West Elm helps customers express their personal style at home. Headquartered in Brooklyn, New York, the
brand opened its first store in 2003 in Brooklyn, the neighborhood it still proudly calls home. Mixing clean lines,
natural materials and handcrafted collections from the U.S. and around the world, West Elm creates unique,
affordable designs for modern living. From its commitment to Fair Trade Certified, local and handcrafted
products to its community-driven in-store events and collaborations, to its role as part of an active community on
social media, everything West Elm does is designed to make an impact.

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PBteen
Launched in 2003, PBteen is the first home concept to focus exclusively on the teen market. The brand offers a
complete line of furniture, bedding, lighting, decorative accents and more for teen bedrooms, dorm rooms, study
spaces and lounges. PBteen’s innovative products are specifically designed to help teens create a comfortable and
stylish room that reflects their own individual aesthetic.

Rejuvenation
Rejuvenation, founded in 1977 with a passion for old buildings, vintage lighting and house parts and great
design, was acquired by Williams-Sonoma, Inc. in 2011. With manufacturing facilities in Portland, Oregon,
Rejuvenation offers a wide assortment of high-quality lighting, hardware, furniture and home décor inspired by
history, designed for today and made to last for years to come.

Mark and Graham
Launched in late 2012, Mark and Graham is designed to be a premier destination for personalized gift buying.
With over 100 monograms and font types to choose from, a Mark and Graham purchase is uniquely personal.
The brand’s product lines include women’s and men’s accessories, small leather goods, jewelry, key item
apparel, paper, entertaining and bar, home décor and seasonal items.

E-COMMERCE OPERATIONS

As of January 31, 2016, the e-commerce channel had the following merchandising strategies: Williams-Sonoma,
Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation and Mark and
Graham, which sell our products through our e-commerce websites and direct-mail catalogs. We offer shipping
from many of our brands to countries worldwide, while our catalogs reach customers across the U.S. and
Australia. The e-commerce channel complements the retail channel by building brand awareness and acting as an
effective advertising vehicle. In addition, we believe that our e-commerce websites and our direct-mail catalogs
act as a cost-efficient means of testing market acceptance of new products and new brands. Leveraging these
insights and our multi-channel positioning, our marketing efforts, including the use of online advertising and the
circulation of catalogs, are targeted toward driving sales to all of our channels, including retail. Consistent with
our published privacy policies, we send our catalogs to addresses from our proprietary customer list, as well as to
addresses from lists of other mail order direct marketers, magazines and companies with which we establish a
business relationship. In accordance with prevailing industry practice and our privacy policies, we may also rent
our list to select mailers. Our customer mailings are continually updated to include new prospects and to
eliminate non-responders.

Detailed financial information about the e-commerce channel is found in Note L to our Consolidated Financial
Statements.

RETAIL STORES

As of January 31, 2016, the retail channel had the following merchandising strategies: Williams-Sonoma, Pottery
Barn, Pottery Barn Kids, West Elm and Rejuvenation, operating 618 stores comprising 571 stores in 43 states,
Washington, D.C., and Puerto Rico, 27 stores in Canada, 19 stores in Australia and 1 store in the United
Kingdom. We also have multi-year franchise agreements with third parties that currently operate 48 franchised
stores and/or e-commerce websites in a number of countries in the Middle East, the Philippines and Mexico. The
retail business complements the e-commerce business by building brand awareness and attracting new customers
to our brands. Our retail stores serve as billboards for our brands, which we believe inspires our customers to
shop online and through our catalogs.

Detailed financial information about the retail channel is found in Note L to our Consolidated Financial
Statements.

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SUPPLIERS

We purchase most of our merchandise from numerous foreign and domestic manufacturers and importers, the
largest of which accounted for approximately 2% of our purchases during fiscal 2015. Approximately 67% of our
merchandise purchases in fiscal 2015 were sourced from foreign vendors in 48 countries, predominantly in Asia
and Europe. Approximately 99% of these purchases were negotiated and paid for in U.S. dollars. In addition, we
manufacture merchandise, primarily upholstered furniture and lighting, at our facilities located in North Carolina,
California and Oregon.

COMPETITION AND SEASONALITY

The specialty retail business is highly competitive. Our specialty retail stores, e-commerce websites and direct-
mail catalogs compete with other retailers, including large department stores, discount retailers, other specialty
retailers offering home-centered assortments, other e-commerce websites and other direct-mail catalogs. The
substantial sales growth in the direct-to-customer industry within the last decade, particularly in e-commerce, has
encouraged the entry of many new competitors and an increase in competition from established companies. In
addition, we face increased competition from discount retailers who, in the past, may not have competed with us
or to this degree. We compete on the basis of our brand authority, the quality of our merchandise, service to our
customers, our proprietary customer list, our e-commerce websites and our marketing capabilities, as well as the
location and appearance of our stores. We believe that we compare favorably with many of our current
competitors with respect to some or all of these factors.

Our business is subject to substantial seasonal variations in demand. Historically, a significant portion of our net
revenues and net earnings have been realized during the period from October through January, and levels of net
revenues and net earnings have typically been lower during the period from February through September. We
believe this is the general pattern associated with the retail industry. In preparation for and during our holiday
selling season, we hire a substantial number of additional temporary employees, primarily in our retail stores,
customer care centers and distribution centers, and incur significant fixed catalog production and mailing costs.

EMPLOYEES

As of January 31, 2016, we had approximately 28,100 employees, of whom approximately 11,600 were full-time.
In preparation for and during our fiscal 2015 holiday selling season, we hired approximately 8,900 temporary
employees primarily in our retail stores, customer care centers and distribution centers.

TRADEMARKS, COPYRIGHTS, PATENTS AND DOMAIN NAMES

We own and/or have applied to register 80 separate trademarks and service marks. We own and/or have applied
to register our key brand names as trademarks in the U.S. and 92 additional jurisdictions. Exclusive rights to the
trademarks and service marks are held by Williams-Sonoma, Inc. and are used by our subsidiaries and
franchisees under a license. These marks include our core brand names as well as brand names for selected
products and services. The core brand names in particular, including “Williams-Sonoma,” “Pottery Barn,”
“pottery barn kids,” “PBteen,” “west elm,” “Williams-Sonoma Home,” “Rejuvenation” and “Mark and Graham”
are of material importance to us. Trademarks are generally valid as long as they are in use and/or their
registrations are properly maintained, and they have not been found to have become generic. Trademark
registrations can generally be renewed indefinitely so long as the marks are in use. We also own numerous
copyrights and trade dress rights for our products, product packaging, catalogs, books, house publications,
website designs and store designs, among other things, which are used by our subsidiaries and franchisees under
a license. We hold patents on certain product functions and product designs. Patents are generally valid for 14 to
20 years as long as their registrations are properly maintained. In addition, we have registered and maintain
numerous Internet domain names, including “williams-sonoma.com,” “potterybarn.com,” “potterybarnkids.com,”
“pbteen.com,” “westelm.com,” “wshome.com,” “williams-sonomainc.com,” “rejuvenation.com” and
“markandgraham.com.” Collectively, the trademarks, copyrights, trade dress rights and domain names that we
hold are of material importance to us.

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AVAILABLE INFORMATION

We file annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy and
information statements and amendments to reports filed or furnished pursuant to Sections 13(a), 14 and 15(d) of
the Securities Exchange Act of 1934, as amended. The public may read and copy these materials at the SEC’s
Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549-0213. The public may obtain information
on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC also maintains a
website at www.sec.gov that contains reports, proxy and information statements and other information regarding
Williams-Sonoma, Inc. and other companies that file materials electronically with the SEC. Our annual reports,
Forms 10-K, Forms 10-Q, Forms 8-K and proxy and information statements are also available, free of charge, on
our website at www.williams-sonomainc.com.

ITEM 1A. RISK FACTORS

A description of the risks and uncertainties associated with our business is set forth below. You should carefully
consider such risks and uncertainties, together with the other information contained in this report and in our other
public filings. If any of such risks and uncertainties actually occurs, our business, financial condition or operating
results could differ materially from the plans, projections and other forward-looking statements included in the
section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and
elsewhere in this report and in our other public filings. In addition, if any of the following risks and uncertainties,
or if any other risks and uncertainties, actually occurs, our business, financial condition or operating results could
be harmed substantially, which could cause the market price of our stock to decline, perhaps significantly.

Declines in general economic conditions, and the resulting impact on consumer confidence and consumer
spending, could adversely impact our results of operations.

Our financial performance is subject to declines in general economic conditions and the impact of such economic
conditions on levels of consumer confidence and consumer spending. Consumer confidence and consumer
spending may deteriorate significantly, and could remain depressed for an extended period of time. Consumer
purchases of discretionary items, including our merchandise, generally decline during periods when disposable
income is limited, unemployment rates increase or there is economic uncertainty. An uncertain economic
environment could also cause our vendors to go out of business or our banks to discontinue lending to us or our
vendors, or it could cause us to undergo restructurings, any of which would adversely impact our business and
operating results.

We are unable to control many of the factors affecting consumer spending, and declines in consumer spending on
home furnishings and kitchen products in general could reduce demand for our products.

Our business depends on consumer demand for our products and, consequently, is sensitive to a number of
factors that influence consumer spending, including general economic conditions, consumer disposable income,
fuel prices, recession and fears of recession, unemployment, war and fears of war, inclement weather, availability
of consumer credit, consumer debt levels, conditions in the housing market, interest rates, sales tax rates and rate
increases, inflation, consumer confidence in future economic conditions and political conditions, and consumer
perceptions of personal well-being and security. In particular, past economic downturns have led to decreased
discretionary spending, which adversely impacted our business. In addition, periods of decreased home purchases
typically lead to decreased consumer spending on home products. These factors have affected, and may in the
future affect, our various brands and channels differently. Adverse changes in factors affecting discretionary
consumer spending have reduced and may in the future reduce consumer demand for our products, thus reducing
our sales and harming our business and operating results.

If we are unable to identify and analyze factors affecting our business, anticipate changing consumer preferences
and buying trends, and manage our inventory commensurate with customer demand, our sales levels and
operating results may decline.

Our success depends, in large part, upon our ability to identify and analyze factors affecting our business and to
anticipate and respond in a timely manner to changing merchandise trends and customer demands in order to

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maintain and attract customers. For example, in the specialty home products business, style and color trends are
constantly evolving. Consumer preferences cannot be predicted with certainty and may change between selling
seasons. Changes in customer preferences and buying trends may also affect our brands differently. We must be
able to stay current with preferences and trends in our brands and address the customer tastes for each of our
target customer demographics. We must also be able to identify and adjust the customer offerings in our brands
to cater to customer demands. For example, a change in customer preferences for children’s room furnishings
may not correlate to a similar change in buying trends for other home furnishings. If we misjudge either the
market for our merchandise or our customers’ purchasing habits, our sales may decline significantly or may be
delayed while we work to fill backorders. We may be required to mark down certain products to sell any excess
inventory or to sell such inventory through our outlet stores or other liquidation channels at prices which are
significantly lower than our retail prices, any of which would negatively impact our business and operating
results.

In addition, we must manage our inventory effectively and commensurate with customer demand. Much of our
inventory is sourced from vendors located outside of the United States. Thus, we usually must order
merchandise, and enter into contracts for the purchase and manufacture of such merchandise, up to twelve
months and generally multiple seasons in advance of the applicable selling season and frequently before trends
are known. The extended lead times for many of our purchases may make it difficult for us to respond rapidly to
new or changing trends. Our vendors also may not have the capacity to handle our demands or may go out of
business in times of economic crisis. In addition, the seasonal nature of the specialty home products business
requires us to carry a significant amount of inventory prior to peak selling season. As a result, we are vulnerable
to demand and pricing shifts and to misjudgments in the selection and timing of merchandise purchases. If we do
not accurately predict our customers’ preferences and acceptance levels of our products, our inventory levels will
not be appropriate, and our business and operating results may be negatively impacted.

We may be exposed to cybersecurity risks and costs associated with credit card fraud and identity theft that could
cause us to incur unexpected expenses and loss of revenue.

A significant portion of our customer orders are placed through our e-commerce websites or through our
customer care centers. In addition, a significant portion of sales made through our retail channel require the
collection of certain customer data, such as credit card information. In order for our sales channels to function
successfully, we and other parties involved in processing customer transactions must be able to transmit
confidential information, including credit card information and other personal information on our customers,
securely over public and private networks. Third parties may have or develop the technology or knowledge to
breach, disable, disrupt or interfere with our systems or processes or those of our vendors. Although we take the
security of our systems and the privacy of our customers’ confidential information seriously, and we believe we
take reasonable steps to protect the security and confidentiality of the information we collect, we cannot
guarantee that our security measures will effectively prevent others from obtaining unauthorized access to our
information and our customers’ information. The techniques used to obtain unauthorized access to systems
change frequently and are not often recognized until after they have been launched. Any person who circumvents
our security measures could destroy or steal valuable information or disrupt our operations. Any security breach
could cause consumers to lose confidence in the security of our information systems, including our e-commerce
websites or stores, and choose not to purchase from us. Any security breach could also expose us to risks of data
loss, litigation, regulatory investigations and other significant liabilities. Such a breach could also seriously
disrupt, slow or hinder our operations and harm our reputation and customer relationships, any of which could
harm our business.

In addition, states and the federal government are increasingly enacting laws and regulations to protect
consumers against identity theft. As our business expands globally, we are subject to data privacy and other
similar laws in various foreign jurisdictions, such as the European Union. If we are the target of a cybersecurity
attack resulting in unauthorized disclosure of our customer data, we may be required to undertake costly
notification procedures. In addition, compliance with these laws will likely increase the costs of doing business.
If we fail to implement appropriate safeguards, to detect and provide prompt notice of unauthorized access as
required by some of these laws, or otherwise comply with these laws, we could be subject to potential fines,

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claims for damages and other remedies, which could be significantly in excess of our insurance coverage and
could harm our business.

If we are unable to effectively manage our e-commerce business and digital marketing efforts, our reputation and
operating results may be harmed.

Our e-commerce channel has been our fastest growing business over the last several years and represents more
than half of our sales and profits. The success of our e-commerce business depends, in part, on third parties and
factors over which we have limited control. We must continually respond to changing consumer preferences and
buying trends relating to e-commerce usage. Our success in e-commerce has been strengthened in part by our
ability to leverage the information we have on our customers to infer customer interests and affinities such that
we can personalize the experience they have with us. We also utilize interest-based advertising to target internet
users whose behavior indicates they might be interested in our products. Current or future legislation may reduce
or restrict our ability to use these certain techniques, which could reduce the effectiveness of our marketing
efforts.

We are also vulnerable to certain additional risks and uncertainties associated with our e-commerce websites and
digital marketing efforts, including: changes in required technology interfaces; website downtime and other
technical failures; internet connectivity issues; costs and technical issues as we upgrade our website software;
computer viruses; vendor reliability; changes in applicable federal and state regulations; security breaches; and
consumer privacy concerns. In addition, we must keep up to date with competitive technology trends, including
the use of new or improved technology, evolving creative user interfaces and other e-commerce marketing trends
such as paid search, re-targeting, and the proliferation of mobile usage, among others, which may increase our
costs and which may not succeed in increasing sales or attracting customers. Our failure to successfully respond
to these risks and uncertainties might adversely affect the sales or margin in our e-commerce business, as well as
damage our reputation and brands.

Our dependence on foreign vendors and our increased global operations subject us to a variety of risks and
uncertainties that could impact our operations and financial results.

Approximately 67% of our merchandise purchases in fiscal 2015 were sourced from foreign venders in 48
countries, predominantly in Asia and Europe. Our dependence on foreign vendors means that we may be affected
by changes in the value of the U.S. dollar relative to other foreign currencies. For example, any upward valuation
in the Chinese yuan, the euro, or any other foreign currency against the U.S. dollar may result in higher costs to
us for those goods. Although approximately 99% of our foreign purchases of merchandise are negotiated and
paid for in U.S. dollars, declines in foreign currencies and currency exchange rates might negatively affect the
profitability and business prospects of one or more of our foreign vendors. This, in turn, might cause such foreign
vendors to demand higher prices for merchandise in their effort to offset any lost profits associated with any
currency devaluation, delay merchandise shipments to us, or discontinue selling to us, any of which could
ultimately reduce our sales or increase our costs. In addition, the rising cost of labor in the countries in which our
foreign vendors operate has resulted in increases in our costs of doing business. Any further increases in the cost
of living in such countries may result in additional increases in our costs or in our foreign vendors going out of
business.

We, and our foreign vendors, are also subject to other risks and uncertainties associated with changing economic
and political conditions outside of the United States. These risks and uncertainties include import duties and
quotas, compliance with anti-dumping regulations, work stoppages, economic uncertainties and adverse
economic conditions (including inflation and recession), foreign government regulations, employment and labor
matters, wars and fears of war, political unrest, natural disasters, public health issues, regulations to address
climate change and other trade restrictions. We cannot predict whether any of the countries from which our raw
materials or products are sourced, or in which our products are currently manufactured or may be manufactured
in the future, will be subject to trade restrictions imposed by the U.S. or foreign governments or the likelihood,
type or effect of any such restrictions. Any event causing a disruption or delay of imports from foreign vendors,
including labor disputes resulting in work disruption (such as the disruptions at the west coast ports in early
2015), the imposition of additional import restrictions, restrictions on the transfer of funds and/or increased

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tariffs or quotas, or both, could increase the cost, reduce the supply of merchandise available to us, or result in
excess inventory if merchandise is received after the planned or appropriate selling season, all of which could
adversely affect our business, financial condition and operating results. Furthermore, some or all of our foreign
vendors’ operations may be adversely affected by political and financial instability resulting in the disruption of
trade from exporting countries, restrictions on the transfer of funds and/or other trade disruptions. In addition, an
economic downturn, or failure of foreign markets, may result in financial instabilities for our foreign vendors,
which may cause our foreign vendors to decrease production, discontinue selling to us, or cease operations
altogether. Our global operations in Asia, Australia and Europe could also be affected by changing economic and
political conditions in foreign countries, either of which could have a negative effect on our business, financial
condition and operating results.

Although we continue to be focused on improving our global compliance program, there remains a risk that one
or more of our foreign vendors will not adhere to our global compliance standards, such as fair labor standards
and the prohibition on child labor. Non-governmental organizations might attempt to create an unfavorable
impression of our sourcing practices or the practices of some of our foreign vendors that could harm our image.
If either of these events occurs, we could lose customer goodwill and favorable brand recognition, which could
negatively affect our business and operating results.

We depend on foreign vendors and third party agents for timely and effective sourcing of our merchandise, and
we may not be able to acquire products in sufficient quantities and at acceptable prices to meet our needs, which
would impact our operations and financial results.

Our performance depends, in part, on our ability to purchase our merchandise in sufficient quantities at
competitive prices. We purchase our merchandise from numerous foreign and domestic manufacturers and
importers. We have no contractual assurances of continued supply, pricing or access to new products, and any
vendor could change the terms upon which it sells to us, discontinue selling to us, or go out of business at any
time. We may not be able to acquire desired merchandise in sufficient quantities on terms acceptable to us. Better
than expected sales demand may also lead to customer backorders and lower in-stock positions of our
merchandise, which could negatively affect our business and operating results. In addition, our vendors may have
difficulty adjusting to our changing demands and growing business.

Any inability to acquire suitable merchandise on acceptable terms or the loss of one or more of our foreign
vendors or third party agents could have a negative effect on our business and operating results because we
would be missing products that we felt were important to our assortment, unless and until alternative supply
arrangements are secured. We may not be able to develop relationships with new third party agents or vendors,
and products from alternative sources, if any, may be of a lesser quality and/or more expensive than those we
currently purchase.

In addition, we are subject to certain risks that could limit our vendors’ ability to provide us with quality
merchandise on a timely basis and at prices that are commercially acceptable, including risks related to the
availability of raw materials, labor disputes, work disruptions or stoppages, union organizing activities, vendor
financial liquidity, inclement weather, natural disasters, public health issues, general economic and political
conditions and regulations to address climate change.

If our vendors fail to adhere to our quality control standards, we may delay a product launch or recall a product,
which could damage our reputation and negatively affect our operations and financial results.

Our vendors might not adhere to our quality control standards, and we might not identify the deficiency before
merchandise ships to our stores or customers. Our vendors’ failure to manufacture or import quality merchandise
in a timely and effective manner could damage our reputation and brands, and could lead to an increase in
customer complaints and litigation against us and an increase in our routine insurance and litigation costs.
Further, any merchandise that we receive, even if it meets our quality standards, could become subject to a recall,
which could damage our reputation and brands, and harm our business. Additionally, changes to the legislative or
regulatory framework regarding product safety or quality may subject companies like ours to more product
recalls and result in higher recall-related expenses. Any recalls or other safety issues could harm our brands’
images and negatively affect our business and operating results.

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Our efforts to expand globally may not be successful and could negatively impact the value of our brands.

We are currently growing our business and increasing our global presence by opening new stores outside of the
United States, expanding our franchise operations, and offering shipping globally through third party vendors. In
fiscal 2013 we opened our first company-owned retail stores and launched e-commerce sites outside of North
America as part of our overall global expansion strategy. While our global expansion to date has been a small
part of our business, we plan to continue to increase the number of stores we open both directly and through our
franchise arrangements. We have limited experience with global sales, understanding consumer preferences and
anticipating buying trends in different countries, and marketing to customers overseas. Moreover, global
awareness of our brands and our products may not be high. Consequently, we may not be able to successfully
compete with established brands in these markets and our global sales may not result in the revenues we
anticipate. Also, our products may not be accepted, either due to foreign legal requirements or due to different
consumer tastes and trends. If our global growth initiatives are not successful, or if we or any of our third party
vendors fail to comply with any applicable regulations or laws, the value of our brands may be harmed and our
future opportunities for global growth may be negatively affected. Further, the administration of our global
expansion may divert management attention and require more resources than we expect. In addition, we are
exposed to foreign currency exchange rate risk with respect to our operations denominated in currencies other
than the U.S. dollar. Our retail stores in Canada, Australia and the United Kingdom, and our operations
throughout Asia and Europe expose us to market risk associated with foreign currency exchange rate
fluctuations. Although we use instruments to hedge certain foreign currency risks, such hedges may not succeed
in offsetting all of the impact of foreign currency rate volatility and generally only delay such impact on our
business and financial results. Further, because we do not hedge against all of our foreign currency exposure our
business will continue to be susceptible to foreign currency fluctuations. Our ultimate realized loss or gain with
respect to currency fluctuations will generally depend on the size and type of the transactions that we enter into,
the currency exchange rates associated with these exposures, changes in those rates and whether we have entered
into foreign currency hedge contracts to offset these exposures. All of these factors could materially impact our
results of operations, financial position and cash flows.

We have franchise agreements with unaffiliated franchisees to operate stores and/or e-commerce websites in the
Middle East, the Philippines, and Mexico. Under these agreements, our franchisees operate stores and/or e-
commerce websites that sell goods purchased from us under our brand names. We continue to expand our
franchise operations with our existing franchisees as well as seek out and identify new select franchise
partnerships for select countries. The effect of these franchise arrangements on our business and results of
operations is uncertain and will depend upon various factors, including the demand for our products in new
global markets. In addition, certain aspects of our franchise arrangements are not directly within our control, such
as the ability of each franchisee to meet its projections regarding store openings and sales. Moreover, while the
agreements we have entered into may provide us with certain termination rights, to the extent that our franchisees
do not operate their stores in a manner consistent with our requirements regarding our brand identities and
customer experience standards, the value of our brands could be impaired. In addition, in connection with these
franchise arrangements, we have and will continue to implement certain new processes that may subject us to
additional regulations and laws, such as U.S. export regulations. Failure to comply with any applicable
regulations or laws could have an adverse effect on our results of operations.

We have limited experience operating on a global basis and our failure to effectively manage the risks and
challenges inherent in a global business could adversely affect our business, operating results and financial
condition and growth prospects.

We operate several retail businesses, subsidiaries and branch offices throughout Asia, Australia and Europe,
which includes managing overseas employees, and may expand these overseas operations in the future. We have
limited experience operating overseas subsidiaries and managing non-U.S. employees and, as a result, may
encounter cultural challenges with local practices and customs that may result in harm to our reputation and the
value of our brands. Our global presence exposes us to the laws and regulations of these jurisdictions, including
those related to marketing, privacy, data protection, employment, and product safety and testing. We may be
unable to keep current with government requirements as they change from time to time. Our failure to comply

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with such laws and regulations may harm our reputation, adversely affect our future opportunities for growth and
expansion in these countries, and harm our business and operating results.

Moreover, our global operations subject us to a variety of risks and challenges, including:

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•

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increased management, infrastructure and legal compliance costs, including the cost of real estate and
labor in those markets;
increased financial accounting and reporting requirements and complexities;
increased operational complexities, including managing our inventory globally;
the diversion of management attention away from our core business;
general economic conditions, changes in diplomatic and trade relationships and political and social
instability in each country or region;
economic uncertainty around the world;
compliance with foreign laws and regulations and the risks and costs of non-compliance with such laws
and regulations;
compliance with U.S. laws and regulations for foreign operations;
dependence on certain third parties, including vendors and other service providers, with whom we do
not have extensive experience;
fluctuations in foreign currency exchange rates and the related effect on our financial results, and the use
of foreign exchange hedging programs to mitigate such risks;
growing cash balances in foreign jurisdictions which may be subject to repatriation restrictions;
reduced or varied protection for intellectual property rights in some countries and practical difficulties
of enforcing such rights abroad; and
compliance with the laws of foreign taxing jurisdictions and the overlapping of different tax regimes.

Any of these risks could adversely affect our global operations, reduce our revenues or increase our operating
costs, which in turn could adversely affect our business, operating results, financial condition and growth
prospects. Some of our vendors and our franchisees also have global operations and are subject to the risks
described above. Even if we are able to successfully manage the risks of our global operations, our business may
be adversely affected if our vendors and franchisees are not able to successfully manage these risks.

In addition, as we continue to expand our global operations, we are subject to certain U.S. laws, including the
Foreign Corrupt Practices Act, in addition to the laws of the foreign countries in which we operate. We must
ensure that our employees and third party agents comply with these laws. If any of our overseas operations, or
our employees or third party agents, violates such laws, we could become subject to sanctions or other penalties
that could negatively affect our reputation, business and operating results.

A number of factors that affect our ability to successfully open new stores or close existing stores are beyond our
control, and these factors may harm our ability to expand or contract our retail operations and harm our ability
to increase our sales and profits.

Approximately 50% of our net revenues are generated by our retail stores. Our ability to open additional stores or
close existing stores successfully will depend upon a number of factors, including:

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general economic conditions;
our identification of, and the availability of, suitable store locations;
our success in negotiating new leases and amending or terminating existing leases on acceptable terms;
the success of other retail stores in and around our retail locations;
our ability to secure required governmental permits and approvals;
our hiring and training of skilled store operating personnel, especially management;
the availability of financing on acceptable terms, if at all; and
the financial stability of our landlords and potential landlords.

Many of these factors are beyond our control. For example, for the purpose of identifying suitable store locations,
we rely, in part, on demographic surveys regarding the location of consumers in our target market segments.
While we believe that the surveys and other relevant information are helpful indicators of suitable store locations,
we recognize that these information sources cannot predict future consumer preferences and buying trends with

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complete accuracy. In addition, changes in demographics, in consumer shopping patterns, such as a reduction in
mall traffic, in the types of merchandise that we sell and in the pricing of our products, may reduce the number of
suitable store locations or cause formerly suitable locations to become less desirable. Further, time frames for
lease negotiations and store development vary from location to location and can be subject to unforeseen delays
or unexpected cancellations. We may not be able to open new stores or, if opened, operate those stores profitably.
Construction and other delays in store openings could have a negative impact on our business and operating
results. Additionally, we may not be able to renegotiate the terms of our current leases or close our
underperforming stores on terms favorable to us, any of which could negatively impact our operating results.

Our sales may be negatively impacted by increasing competition from companies with brands or products similar
to ours.

The specialty e-commerce and retail businesses are highly competitive. We compete with other retailers that
market lines of merchandise similar to ours. We compete with national, regional and local businesses that utilize
a similar retail store strategy, as well as traditional furniture stores, department stores and specialty stores. The
substantial sales growth in the e-commerce industry within the last decade has encouraged the entry of many new
competitors, new business models, and an increase in competition from established companies, many of whom
are willing to spend significant funds and/or reduce pricing in order to gain market share. In addition, the decline
in the global economic environment has led to increased competition from discount retailers selling similar
products at reduced prices. The competitive challenges facing us include:

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anticipating and quickly responding to changing consumer demands or preferences better than our
competitors;

• maintaining favorable brand recognition and achieving customer perception of value;
•

effectively marketing and competitively pricing our products to consumers in several diverse market
segments;
effectively managing and controlling our costs;
effectively managing increasingly competitive promotional activity;
effectively attracting new customers;
developing new innovative shopping experiences, like mobile and tablet applications that effectively
engage today’s digital customers;
developing innovative, high-quality products in colors and styles that appeal to consumers of varying
age groups, tastes and regions, and in ways that favorably distinguish us from our competitors; and
effectively managing our supply chain and distribution strategies in order to provide our products to our
consumers on a timely basis and minimize returns, replacements and damaged products.

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In light of the many competitive challenges facing us, we may not be able to compete successfully. Increased
competition could reduce our sales and harm our operating results and business.

Our business and operating results may be harmed if we are unable to timely and effectively deliver merchandise
to our stores and customers.

If we are unable to effectively manage our inventory levels and responsiveness of our supply chain, including
predicting the appropriate levels and type of inventory to stock within each of our distribution centers, our
business and operating results may be harmed. We continue to insource furniture delivery hubs in certain
geographies and continue with the regionalization of our retail and e-commerce fulfillment capabilities. We are
subject to risks that may disrupt our supply chain operations or regionalization efforts, such as increasing labor
costs, union organizing activity, and our ability to effectively locate real estate for our distribution centers or
other supply chain operations.

Further, we cannot control all of the various factors that might affect our e-commerce fulfillment rates and timely
and effective merchandise delivery to our stores. We rely upon third party carriers for our merchandise shipments
and reliable data regarding the timing of those shipments, including shipments to our customers and to and from
our stores. In addition, we are heavily dependent upon two carriers for the delivery of our merchandise to our
customers. As a result of our dependence on all of these third party providers, we are subject to risks, including

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labor disputes (such as the disruptions at the west coast ports in early 2015), union organizing activity, inclement
weather, natural disasters, the closure of such carriers’ offices or a reduction in operational hours due to an
economic slowdown, possible acts of terrorism affecting such carriers’ ability to provide delivery services to
meet our shipping needs, disruptions or increased fuel costs, and costs associated with any regulations to address
climate change. Failure to deliver merchandise in a timely and effective manner could damage our reputation and
brands. In addition, fuel costs have been volatile and airline and other transportation companies continue to
struggle to operate profitably, which could lead to increased fulfillment expenses. Any rise in fulfillment
expenses could negatively affect our business and operating results.

Our failure to successfully manage our order-taking and fulfillment operations could have a negative impact on
our business and operating results.
Our e-commerce business depends, in part, on our ability to maintain efficient and uninterrupted order-taking and
fulfillment operations in our distribution centers, our customer care centers and on our e-commerce websites.
Disruptions or slowdowns in these areas could result from disruptions in telephone or network services, power
outages, inadequate system capacity, system hardware or software issues, computer viruses, security breaches,
human error, changes in programming, union organizing activity, insufficient or inadequate labor to fulfill the
orders, disruptions in our third party labor contracts, inefficiencies due to inventory levels and limited
distribution center space, natural disasters or adverse weather conditions. Industries that are particularly seasonal,
such as the home furnishings business, face a higher risk of harm from operational disruptions during peak sales
seasons. These problems could result in a reduction in sales as well as increased selling, general and
administrative expenses.
In addition, we face the risk that we cannot hire enough qualified employees to support our e-commerce
operations, or that there will be a disruption in the workforce we hire from our third party providers, especially
during our peak season. The need to operate with fewer employees could negatively impact our customer service
levels and our operations.

Our facilities and systems, as well as those of our vendors, are vulnerable to natural disasters and other
unexpected events, any of which could result in an interruption in our business and harm our operating results.
Our retail stores, corporate offices, distribution centers, infrastructure and e-commerce operations, as well as the
operations of our vendors from which we receive goods and services, are vulnerable to damage from
earthquakes, tornadoes, hurricanes, fires, floods or other volatile weather, power losses, telecommunications
failures, hardware and software failures, computer viruses and similar events. If any of these events result in
damage to our facilities or systems, or those of our vendors, we may experience interruptions in our business
until the damage is repaired, resulting in the potential loss of customers and revenues. In addition, we may incur
costs in repairing any damage beyond our applicable insurance coverage.

Our failure to successfully manage the costs and performance of our catalog mailings might have a negative
impact on our business.
Catalog mailings are an important component of our business. Postal rate increases, such as the increases that
went into effect in the U.S. in 2013 and 2014, affect the cost of our catalog mailings. We rely on discounts from
the basic postal rate structure, which could be changed or discontinued at any time. Further, the U.S. Postal
Service may raise rates in the future, which could negatively impact our business. The cost of paper, printing and
catalog distribution also impacts our catalog business. We recently consolidated all of our catalog printing work
with one printer. Our dependence on one vendor subjects us to various risks if the vendor fails to perform under
our agreement. Paper costs have also fluctuated significantly in the past and may continue to fluctuate in the
future. Also, consolidation within the paper industry has reduced the number of potential suppliers capable of
meeting our paper requirements, and further consolidation could limit our ability in the future to obtain favorable
terms including price, custom paper quality, paper quantity and service. Future increases in postal rates, paper
costs or printing costs could have a negative impact on our operating results to the extent that we are unable to
offset such increases by raising prices, implementing more efficient printing, mailing, delivery and order
fulfillment systems, or through the use of alternative direct-mail formats. In addition, if the performance of our
catalogs declines, if we misjudge the correlation between our catalog circulation and net sales, or if our catalog
strategy overall does not continue to be successful, our results of operations could be negatively impacted.

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We have historically experienced fluctuations in our customers’ response to our catalogs. Customer response to
our catalogs is substantially dependent on merchandise assortment, merchandise availability and creative
presentation, as well as the selection of customers to whom the catalogs are mailed, changes in mailing strategies,
the size of our mailings, timing of delivery of our mailings, as well as the general retail sales environment and
current domestic and global economic conditions. In addition, environmental organizations and other consumer
advocacy groups may attempt to create an unfavorable impression of our paper use in catalogs and our
distribution of catalogs generally, which may have a negative effect on our sales and our reputation. In addition,
we depend upon external vendors to print and mail our catalogs. The failure to effectively produce or distribute
our catalogs could affect the timing of catalog delivery. The timing of catalog delivery has been and can be
affected by postal service delays and may be impacted in the future by changes in the services provided by the
post office. Any delays in the timing of catalog delivery could cause customers to forego or defer purchases,
negatively impacting our business and operating results.

Declines in our comparable brand revenues may harm our operating results and cause a decline in the market
price of our common stock.

Various factors affect comparable brand revenues, including the number, size and location of stores we open,
close, remodel or expand in any period, the overall economic and general retail sales environment, consumer
preferences and buying trends, changes in sales mix among distribution channels, our ability to efficiently source
and distribute products, changes in our merchandise mix, competition (including competitive promotional
activity and discount retailers), current local and global economic conditions, the timing of our releases of new
merchandise and promotional events, the success of marketing programs, the cannibalization of existing store
sales by our new stores, changes in catalog circulation and in our e-commerce business and fluctuations in
foreign exchange rates. Among other things, weather conditions have affected, and may continue to affect,
comparable brand revenues by limiting our ability to deliver our products to our stores, altering consumer
behavior, or requiring us to close certain stores temporarily and thus reducing store traffic. Even if stores are not
closed, many customers may decide to avoid going to stores in bad weather. These factors have caused and may
continue to cause our comparable brand revenue results to differ materially from prior periods and from earnings
guidance we have provided. For example, the overall economic and general retail sales environment, as well as
local and global economic conditions, has caused a significant decline in our comparable brand revenue results in
the past.

Our comparable brand revenues have fluctuated significantly in the past on an annual, quarterly and monthly
basis, and we expect that comparable brand revenues will continue to fluctuate in the future. In addition, past
comparable brand revenues are not necessarily an indication of future results and comparable brand revenues
may decrease in the future. Our ability to improve our comparable brand revenue results depends, in large part,
on maintaining and improving our forecasting of customer demand and buying trends, selecting effective
marketing techniques, effectively driving traffic to our stores, e-commerce websites and direct-mail catalogs
through marketing and various promotional events, providing an appropriate mix of merchandise for our broad
and diverse customer base and using effective pricing strategies. Any failure to meet the comparable brand
revenue expectations of investors and securities analysts in one or more future periods could significantly reduce
the market price of our common stock.

Our failure to successfully anticipate merchandise returns might have a negative impact on our business.

We record a reserve for merchandise returns based on historical return trends together with current product sales
performance in each reporting period. If actual returns are greater than those projected and reserved for by
management, additional sales returns might be recorded in the future. In addition, to the extent that returned
merchandise is damaged, we often do not receive full retail value from the resale or liquidation of the
merchandise. Further, the introduction of new merchandise, changes in merchandise mix, changes in consumer
confidence, or other competitive and general economic conditions may cause actual returns to differ from
merchandise return reserves. Any significant increase in merchandise returns that exceeds our reserves could
harm our business and operating results.

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If we are unable to successfully manage the complexities associated with a multi-channel and multi-brand
business, we may suffer declines in our existing business and our ability to attract new business.

With the expansion of our e-commerce business, the development of new brands, acquired brands, and brand
extensions, our overall business has become substantially more complex. The changes in our business have
forced us to develop new expertise and face new challenges, risks and uncertainties. For example, we face the
risk that our e-commerce business, including our catalog circulation, might cannibalize a significant portion of
our retail sales. While we recognize that our e-commerce sales cannot be entirely incremental to sales through
our retail channel, we seek to attract as many new customers as possible to our e-commerce websites. We
continually analyze the business results of our channels and the relationships among the channels in an effort to
find opportunities to build incremental sales.

If we are unable to introduce new brands and brand extensions successfully, or to reposition or close existing
brands, our business and operating results may be negatively impacted.

We have in the past and may in the future introduce new brands and brand extensions, reposition brands, close
existing brands, or acquire new brands, especially as we continue to expand globally. Our newest brands and
brand extensions — Williams-Sonoma Home, PBteen and Mark and Graham, and any other new brands, as well
as our acquired brand, Rejuvenation, or our expansion into new lines of business, including commercial furniture,
may not grow as we project and plan for. The work involved with integrating new brands into our existing
systems and operations could be time consuming, require significant amounts of management time and result in
the diversion of substantial operational resources. Further, if we devote time and resources to new brands,
acquired brands, brand extensions, brand repositioning, or new lines of business and those businesses are not as
successful as we planned, then we risk damaging our overall business results or incurring impairment charges to
write off any existing goodwill associated with previously acquired brands. Alternatively, if our new brands,
acquired brands, brand extensions, repositioned brands or new lines of business prove to be very successful, we
risk hurting our other existing brands through the potential migration of existing brand customers to the new
businesses. In addition, we may not be able to introduce new brands and brand extensions, integrate newly
acquired brands, reposition existing brands, develop new lines of business or expand our brands globally, in a
manner that improves our overall business and operating results and may therefore be forced to close the brands
or new lines of business, which may damage our reputation and negatively impact our operating results.

Fluctuations in our tax obligations and effective tax rate may result in volatility of our operating results.

We are subject to income taxes in many U.S. and certain foreign jurisdictions. Our provision for income taxes is
subject to volatility and could be adversely impacted by a number of factors that require significant judgment and
estimation. Although we believe our estimates are reasonable, actual results may materially differ from our
estimates and adversely affect our financial condition or operating results. We record tax expense based on our
estimates of future payments, which include reserves for estimates of probable settlements of foreign and
domestic tax examinations. At any one time, many tax years are subject to audit by various taxing jurisdictions.
The results of these audits and negotiations with taxing authorities may affect the ultimate settlement of these
issues. As a result, we expect that throughout the year there could be ongoing variability in our quarterly tax rates
as taxable events occur and exposures are evaluated.

In addition, our effective tax rate in a given financial statement period may be materially impacted by changes in
the mix and level of earnings or losses in countries with differing statutory tax rates or by changes to existing
laws or regulations.

Our inability to obtain commercial insurance at acceptable rates or our failure to adequately reserve for self-
insured exposures might increase our expenses and have a negative impact on our business.

We believe that commercial insurance coverage is prudent in certain areas of our business for risk management.
Insurance costs may increase substantially in the future and may be affected by natural catastrophes, fear of
terrorism, financial irregularities, cybersecurity breaches and other fraud at publicly-traded companies,
intervention by the government and a decrease in the number of insurance carriers. In addition, the carriers with
which we hold our policies may go out of business or be otherwise unable to fulfill their contractual obligations,

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or may disagree with our interpretation of the coverage or the amounts owed. In addition, for certain types or
levels of risk, such as risks associated with natural disasters or terrorist attacks, we may determine that we cannot
obtain commercial insurance at acceptable rates, if at all. Therefore, we may choose to forego or limit our
purchase of relevant commercial insurance, choosing instead to self-insure one or more types or levels of risks.
We are primarily self-insured for workers’ compensation, employment practices liability, employee health
benefits, and product and general liability claims, among others. If we suffer a substantial loss that is not covered
by commercial insurance or our self-insurance reserves, the loss and related expenses could harm our business
and operating results. In addition, exposures exist for which no insurance may be available and for which we
have not reserved.

Our inability or failure to protect our intellectual property would have a negative impact on our brands,
reputation and operating results.

We may not be able to adequately protect our intellectual property in the U.S. or in foreign jurisdictions,
particularly as we continue to expand globally. Our trademarks, service marks, copyrights, trade dress rights,
trade secrets, domain names and other intellectual property are valuable assets that are critical to our success. The
unauthorized reproduction, theft or other misappropriation of our intellectual property could diminish the value
of our brands or reputation and cause a decline in our sales. Protection of our intellectual property and
maintenance of distinct branding are particularly important as they distinguish our products and services from
our competitors. In addition, the costs of defending our intellectual property may adversely affect our operating
results.

We may be subject to legal proceedings that could be time consuming, result in costly litigation, require
significant amounts of management time and result in the diversion of significant operational resources.

We are involved in lawsuits, claims and proceedings incident to the ordinary course of our business. Litigation is
inherently unpredictable. Any claims against us, whether meritorious or not, could be time consuming, result in
costly litigation, require significant amounts of management time and result in the diversion of significant
operational resources. There has been a rise in the number of lawsuits against companies like us that gather
information in order to market to consumers online or through the mail and, along with other retailers, we have
been named in lawsuits for gathering zip code information from our customers. We believe that we have
meritorious defenses against these actions, and we will continue to vigorously defend against them. There have
also been a growing number of consumer protection, e-commerce-related patent infringement lawsuits and
employment-related lawsuits in recent years. From time to time, we have been subject to these types of lawsuits.
The cost of defending against all these types of claims against us or the ultimate resolution of such claims,
whether by settlement or adverse court decision, may harm our business and operating results. In addition, the
increasingly regulated business environment may result in a greater number of enforcement actions and private
litigation. This could subject us to increased exposure to stockholder lawsuits.

Our operating results may be harmed by unsuccessful management of our employment, occupancy and other
operating costs, and the operation and growth of our business may be harmed if we are unable to attract
qualified personnel.

To be successful, we need to manage our operating costs and continue to look for opportunities to reduce costs.
We recognize that we may need to increase the number of our employees, especially during holiday selling
seasons, and incur other expenses to support new brands and brand extensions and the growth of our existing
brands, including the opening of new stores. Alternatively, if we are unable to make substantial adjustments to
our cost structure during times of uncertainty, such as an economic downturn, we may incur unnecessary
expenses or we may have inadequate resources to properly run our business, and our business and operating
results may be negatively impacted. From time to time, we may also experience union organizing activity in
currently non-union facilities, including in our stores and distribution centers. Union organizing activity may
result in work slowdowns or stoppages and higher labor costs. In addition, there appears to be a growing number
of wage-and-hour lawsuits and other employment-related lawsuits against retail companies, especially in
California. State, federal and global laws and regulations regarding employment change frequently and the

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ultimate cost of compliance cannot be precisely estimated. Further, there have been and may continue to be
increases in minimum wage and health care requirements. Any changes in regulations, the imposition of
additional regulations, or the enactment of any new or more stringent legislation that impacts employment and
labor, trade, or health care, could have an adverse impact on our financial condition and results of operations.

We contract with various agencies to provide us with qualified personnel for our workforce. Any negative
publicity regarding these agencies, such as in connection with immigration issues or employment practices, could
damage our reputation, disrupt our ability to obtain needed labor or result in financial harm to our business,
including the potential loss of business-related financial incentives in the jurisdictions where we operate.
Although we strive to secure long-term contracts on favorable terms with our service providers and other
vendors, we may not be able to avoid unexpected operating cost increases in the future, such as those associated
with minimum wage increases or enhanced health care requirements. Further, we incur substantial costs to
warehouse and distribute our inventory. In fiscal 2015, we continued to insource furniture delivery hubs in
certain geographies and continued with the regionalization of our retail and e-commerce fulfillment capabilities.
Significant increases in our inventory levels may result in increased warehousing and distribution costs, such as
costs related to additional distribution centers, which we may not be able to lease on acceptable terms, if at all.
Such increases in inventory levels may also lead to increases in costs associated with inventory that is lost,
damaged or aged. Higher than expected costs, particularly if coupled with lower than expected sales, would
negatively impact our business and operating results. In addition, in times of economic uncertainty, these long-
term contracts may make it difficult to quickly reduce our fixed operating costs, which could negatively impact
our business and operating results.

We are undertaking certain systems changes that might disrupt our business operations.

Our success depends, in part, on our ability to source, sell and distribute merchandise efficiently through
appropriate systems and procedures. We are in the process of substantially modifying our information technology
systems, which involves updating or replacing legacy systems with successor systems over the course of several
years. There are inherent risks associated with replacing our core systems, including supply chain and
merchandising systems disruptions, that could affect our ability to get the correct products into the appropriate
stores and delivered to customers. We may not successfully launch these new systems, or the launch of such
systems may result in disruptions to our business operations. In addition, changes to any of our software
implementation strategies could result in the impairment of software-related assets. We are also subject to the
risks associated with the ability of our vendors to provide information technology solutions to meet our needs.
Any disruptions could negatively impact our business and operating results.

We outsource certain aspects of our business to third party vendors and are in the process of insourcing certain
business functions from third party vendors, both of which subject us to risks, including disruptions in our
business and increased costs.

We outsource certain aspects of our business to third party vendors that subject us to risks of disruptions in our
business as well as increased costs. For example, we utilize outside vendors for such things as payroll processing, email
and other digital marketing and various distribution center services. In some cases, we rely on a single vendor for such
services. Accordingly, we are subject to the risks associated with their ability to successfully provide the necessary
services to meet our needs. If our vendors are unable to adequately protect our data and information is lost, our ability
to deliver our services is interrupted, our vendors’ fees are higher than expected, or our vendors make mistakes in the
execution of operations support, then our business and operating results may be negatively impacted.

In addition, we are in the process of insourcing certain aspects of our business, including the management of
certain furniture manufacturing and delivery, and in fiscal 2015 completed the insourcing of the management of
our global vendors, each of which were previously outsourced to third party providers. We may also need to
continue to insource other aspects of our business in the future in order to control our costs and to stay
competitive. This may cause disruptions in our business and result in increased cost to us. In addition, if we are
unable to perform these functions better than, or at least as well as, our third party providers, our business may be
harmed.

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If our operating and financial performance in any given period does not meet the guidance that we have
provided to the public or the expectations of our investors and analysts, our stock price may decline.

We provide public guidance on our expected operating and financial results for future periods. Although we
believe that this guidance provides investors and analysts with a better understanding of management’s
expectations for the future and is useful to our stockholders and potential stockholders, such guidance is
comprised of forward-looking statements subject to the risks and uncertainties described in this report and in our
other public filings and public statements. Our actual results may not always be in line with or exceed the
guidance we have provided or the expectations of our investors and analysts, especially in times of economic
uncertainty. In the past, when we have reduced our previously provided guidance, the market price of our
common stock has declined. If, in the future, our operating or financial results for a particular period do not meet
our guidance or the expectations of our investors and analysts or if we reduce our guidance for future periods, the
market price of our common stock may decline.

A variety of factors, including seasonality and the economic environment, may cause our quarterly operating
results to fluctuate, leading to volatility in our stock price.

Our quarterly results have fluctuated in the past and may fluctuate in the future, depending upon a variety of
factors, including changes in economic conditions, shifts in the timing of holiday selling seasons, including
Valentine’s Day, Easter, Halloween, Thanksgiving and Christmas, as well as timing shifts due to 53-week fiscal
years, which occur approximately every five years. Historically, a significant portion of our net revenues and net
earnings have typically been realized during the period from October through January each year, our peak selling
season. In anticipation of increased holiday sales activity, we incur certain significant incremental expenses prior
to and during peak selling seasons, including fixed catalog production and mailing costs and the costs associated
with hiring a substantial number of temporary employees to supplement our existing workforce.

We may require funding from external sources, which may cost more than we expect, or not be available at the
levels we require and, as a consequence, our expenses and operating results could be negatively affected.

We regularly review and evaluate our liquidity and capital needs. Although we have a growing balance of cash
that is held offshore, we currently believe that our available cash, cash equivalents and cash flow from operations
will be sufficient to finance our operations and expected capital requirements for at least the next 12 months.
However, we might experience periods during which we encounter additional cash needs and we might need
additional external funding to support our operations. Although we were able to amend and increase our line of
credit facility during fiscal 2014 on acceptable terms, in the event we require additional liquidity from our
lenders, such funds may not be available to us or may not be available to us on acceptable terms. For example, in
the event we were to breach any of our financial covenants, our banks would not be required to provide us with
additional funding, or they may require us to renegotiate our existing credit facility on less favorable terms. In
addition, we may not be able to renew our letters of credit that we use to help pay our suppliers on terms that are
acceptable to us, or at all, as the availability of letter of credit facilities may become limited. Further, the
providers of such credit may reallocate the available credit to other borrowers. If we are unable to access credit at
the levels we require, or the cost of credit is greater than expected, it could adversely affect our operating results.

Disruptions in the financial markets may adversely affect our liquidity and capital resources and our business.

Global financial markets can experience extreme volatility, disruption and credit contraction, which adversely
affect global economic conditions. Turmoil in the financial and credit markets or other changes in economic
conditions could adversely affect sources of liquidity available to us or our costs of capital. We have access to
capital through our revolving line of credit facility. Each financial institution, which is part of the syndicate for
our revolving line of credit facility, is responsible for providing a portion of the loans to be made under the
facility. If any lender, or group of lenders, with a significant portion of the commitments in our revolving line of
credit facility fails to satisfy its obligations to extend credit under the facility and we are unable to find a
replacement for such lender or group of lenders on a timely basis, if at all, our liquidity and our business may be
materially adversely affected.

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If we are unable to pay quarterly dividends or repurchase our stock at intended levels, our reputation and stock
price may be harmed.

We currently have $61,850,000 remaining for future repurchases under our $750,000,000 stock repurchase
program. In addition, in March 2016, we announced that our Board of Directors had authorized a new stock
repurchase program to purchase up to $500,000,000 of our common stock that we intend to execute over the next
three years, as well as an increase in our quarterly cash dividend from $0.35 to $0.37 per common share for an
annual cash dividend of $1.48 per share. The stock repurchase programs and dividend may require the use of a
significant portion of our cash earnings. As a result, we may not retain a sufficient amount of cash to fund our
operations or finance future growth opportunities, new product development initiatives and unanticipated capital
expenditures, which could adversely affect our financial performance. Further, our Board of Directors may, at its
discretion, decrease the intended level of dividends or entirely discontinue the payment of dividends at any time.
The stock repurchase programs do not have an expiration date and may be limited at any time. Our ability to pay
dividends and repurchase stock will depend on our ability to generate sufficient cash flows from operations in the
future. This ability may be subject to certain economic, financial, competitive and other factors that are beyond
our control. Any failure to pay dividends or repurchase stock after we have announced our intention to do so may
negatively impact our reputation and investor confidence in us, and may negatively impact our stock price.

If we fail to maintain proper and effective internal controls, our ability to produce accurate and timely financial
statements could be impaired and our investors’ views of us could be harmed.

We have evaluated and tested our internal controls in order to allow management to report on, and our registered
independent public accounting firm to attest to, the effectiveness of our internal controls, as required by
Section 404 of the Sarbanes-Oxley Act of 2002. If we are not able to continue to meet the requirements of
Section 404 in a timely manner, or with adequate compliance, we would be required to disclose material
weaknesses if they develop or are uncovered and we may be subject to sanctions or investigation by regulatory
authorities, such as the Securities and Exchange Commission or the New York Stock Exchange. In addition, our
internal controls may not prevent or detect all errors and fraud on a timely basis, if at all. A control system, no
matter how well designed and operated, is based upon certain assumptions and can provide only reasonable
assurance that the objectives of the control system will be met. If any of the above were to occur, our business
and the perception of us in the financial markets could be negatively impacted.

Changes to accounting rules or regulations may adversely affect our operating results.

Changes to existing accounting rules or regulations may impact our future operating results. A change in
accounting rules or regulations may even affect our reporting of transactions completed before the change is
effective. The introduction of new accounting rules or regulations and varying interpretations of existing
accounting rules or regulations have occurred and may occur in the future. Future changes to accounting rules or
regulations, or the questioning of current accounting practices, may adversely affect our operating results.

Changes to estimates related to our cash flow projections may cause us to incur impairment charges related to
our retail store locations and other property and equipment, including information technology systems, as well
as goodwill.

We make estimates and projections in connection with impairment analyses for our retail store locations and
other property and equipment, including information technology systems, as well as goodwill. These analyses
require us to make a number of estimates and projections of future results. If these estimates or projections
change or prove incorrect, we may be, and have been, required to record impairment charges on certain store
locations and other property and equipment, including information technology systems. These impairment
charges have been significant in the past and may be significant in the future and, as a result of these charges, our
operating results have been and may, in the future, be adversely affected.

If we fail to attract and retain key personnel, our business and operating results may be harmed.

Our future success depends to a significant degree on the skills, experience and efforts of key personnel in our
senior management, whose vision for our company, knowledge of our business and expertise would be difficult

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to replace. If any one of our key employees leaves, is seriously injured or unable to work, or fails to perform and
we are unable to find a qualified replacement, we may be unable to execute our business strategy. In addition, our
main offices are located in the San Francisco Bay Area, where competition for personnel with retail and
technology skills can be intense. We may not be successful in recruiting, retaining and motivating skilled
personnel domestically or globally who have the requisite experience to achieve our global business goals, and
failure to do so may harm our business. Further, in the event we need to hire additional personnel, we may
experience difficulties in attracting and successfully hiring such individuals due to competition for highly skilled
personnel, as well as the significantly higher cost of living expenses in our market.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

We lease store locations, distribution and manufacturing facilities, corporate facilities and customer care centers
for our U.S. and foreign operations for original terms ranging generally from 3 to 22 years. Certain leases contain
renewal options for periods of up to 20 years.

For our store locations, our gross leased store space, as of January 31, 2016, totaled approximately 6,163,000
square feet for 618 stores compared to approximately 5,965,000 square feet for 601 stores as of February 1, 2015.

Leased Properties
The following table summarizes the location and size of our leased facilities occupied as of January 31, 2016:

Location
Distribution and Manufacturing Facilities

Occupied Square Footage (Approximate)

Mississippi
New Jersey
California
Texas
Tennessee
North Carolina
Oregon
Other

Corporate Facilities

California
New York
Oregon

Customer Care Centers

Nevada
Oklahoma
Other

2,105,000
2,103,000
1,432,000
1,138,000
603,000
412,000
91,000
535,000

240,000
134,000
41,000

36,000
36,000
24,000

In January 2016, we entered into a 10 year agreement to lease 1,075,000 square feet of distribution facility space
in Braselton, Georgia, which we will begin occupying in fiscal 2016. This square footage is not included in the
table above.

In addition to the above contracts, we enter into other agreements for offsite storage needs for our distribution
facilities and our retail store locations. As of January 31, 2016, the total leased space relating to these properties
was not material to us and is not included in the occupied square footage reported above.

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Owned Properties
As of January 31, 2016 we owned 471,000 square feet of space primarily in California for our corporate
headquarters and certain data center operations.

We believe that all of our facilities are adequate for our current needs and that suitable additional or substitute
space will be available in the future to replace our existing facilities, or to accommodate the expansion of our
operations, if necessary.

ITEM 3. LEGAL PROCEEDINGS

We are involved in lawsuits, claims and proceedings incident to the ordinary course of our business. These
disputes, which are not currently material, are increasing in number as our business expands and our company
grows larger. We review the need for any loss contingency reserves and establish reserves when, in the opinion
of management, it is probable that a matter would result in liability, and the amount can be reasonably estimated.
In view of the inherent difficulty of predicting the outcome of these matters, it may not be possible to determine
whether any loss is probable or to reasonably estimate the amount of the loss until the case is close to resolution,
in which case no reserve is established until that time. Any claims against us, whether meritorious or not, could
be time consuming, result in costly litigation, require significant amounts of management time and result in the
diversion of significant operational resources. The results of these lawsuits, claims and proceedings cannot be
predicted with certainty. However, we believe that the ultimate resolution of these current matters will not have a
material adverse effect on our consolidated financial statements taken as a whole.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

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PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

MARKET INFORMATION

Our common stock is traded on the New York Stock Exchange, or the NYSE, under the symbol WSM. The
following table sets forth the high and low selling prices of our common stock on the NYSE for the periods
indicated:

Fiscal 2015

4th Quarter
3rd Quarter
2nd Quarter
1st Quarter

Fiscal 2014

4th Quarter
3rd Quarter
2nd Quarter
1st Quarter

High

$75.90
$89.38
$85.37
$84.75

High

$80.99
$75.69
$73.45
$68.05

Low

$47.33
$71.03
$74.75
$73.14

Low

$64.17
$62.35
$60.47
$52.46

The closing price of our common stock on the NYSE on March 27, 2016 was $54.22.

STOCKHOLDERS

The number of stockholders of record of our common stock as of March 27, 2016 was 370. This number
excludes stockholders whose stock is held in nominee or street name by brokers.

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PERFORMANCE GRAPH

This graph compares the cumulative total stockholder return for our common stock with those of the NYSE
Composite Index and the S&P Retailing Index, our peer group index. The cumulative total return listed below
assumed an initial investment of $100 and reinvestment of dividends. The graph shows historical stock price
performance, including reinvestment of dividends, and is not necessarily indicative of future performance.

COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
Among Williams-Sonoma, Inc., the NYSE Composite Index,
and the S&P Retailing Index

$300

$250

$200

$150

$100

$50

$0
1/30/11

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1/29/12

2/3/13

2/2/14

2/1/15

1/31/16

Williams-Sonoma, Inc.

NYSE Composite

S&P Retailing

Williams-Sonoma, Inc.

NYSE Composite Index

S&P Retailing Index

1/30/11

1/29/12

100.00

100.00

100.00

110.71

100.07

116.11

2/3/13

145.07

117.03

149.64

2/2/14

179.74

133.36

189.33

2/1/15

262.99

144.38

227.25

1/31/16

177.19

135.28

266.25

* Notes:

A. The lines represent monthly index levels derived from compounded daily returns that include all dividends.
B. The indices are re-weighted daily, using the market capitalization on the previous trading day.
C.

If the monthly interval, based on the fiscal year-end, is not a trading day, the preceding trading day is used.

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DIVIDENDS

In fiscal 2015, fiscal 2014 and fiscal 2013, total cash dividends declared were approximately $130,290,000, or
$1.40 per common share, $125,378,000, or $1.32 per common share, and $121,688,000, or $1.24 per common
share, respectively. In March 2016, we announced that our Board of Directors had authorized a 6% increase in
our quarterly cash dividend, from $0.35 to $0.37 per common share, subject to capital availability. Our quarterly
cash dividend may be limited or terminated at any time.

STOCK REPURCHASE PROGRAMS

During fiscal 2015, we repurchased 2,950,438 shares of our common stock at an average cost of $76.26 per share
and a total cost of $224,995,000. During fiscal 2014, we repurchased 3,331,557 shares of our common stock at an
average cost of $67.35 per share and a total cost of $224,377,000. During fiscal 2013, we repurchased 4,344,962
shares of our common stock at an average cost of $55.07 per share and a total cost of $239,274,000. In addition, in
March 2016, we announced that our Board of Directors had authorized a new stock repurchase program to
purchase up to $500,000,000 of our common stock that we intend to execute over the next three years.

The following table summarizes our repurchases of shares of our common stock during the fourth quarter of
fiscal 2015 under our $750,000,000 stock repurchase program:

Fiscal period
November 2, 2015
– November 29, 2015
November 30, 2015 – December 27, 2015
December 28, 2015 – January 31, 2016
Total

Total Number
of Shares
Purchased

Average
Price Paid
Per Share
66.73
61.46
54.47
61.34

178,815 $
142,852 $
142,941 $
464,608 $

Total Number of
Shares Purchased as
Part of a Publicly
Announced Program

Maximum
Dollar Value of
Shares That May
Yet Be Purchased
Under the Program
78,416,000
69,637,000
61,850,000
61,850,000

178,815 $
142,852 $
142,941 $
464,608 $

Stock repurchases under the programs may be made through open market and privately negotiated transactions at
times and in such amounts as management deems appropriate. The timing and actual number of shares
repurchased will depend on a variety of factors including price, corporate and regulatory requirements, capital
availability and other market conditions. These stock repurchase programs do not have an expiration date and
may be limited or terminated at any time without prior notice.

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ITEM 6. SELECTED FINANCIAL DATA

Five-Year Selected Financial Data

In thousands, except percentages, per share amounts
and retail stores data
Results of Operations

Net revenues
Net revenue growth
Comparable brand revenue growth1
Gross profit
Gross margin
Operating income
Operating margin2
Net earnings
Basic earnings per share
Diluted earnings per share
Weighted average basic shares outstanding during

the period

Weighted average diluted shares outstanding during

the period

Financial Position

Working capital3
Total assets
Return on assets
Net cash provided by operating activities
Capital expenditures
Long-term debt and other long-term obligations
Stockholders’ equity
Stockholders’ equity per share (book value)
Return on equity
Annual dividends declared per share

E-commerce Net Revenues

E-commerce net revenue growth
E-commerce net revenues as a percent of net

revenues

Retail Net Revenues

Fiscal 2015
(52 Weeks)

Fiscal 2014
(52 Weeks)

Fiscal 2013
(52 Weeks)

Fiscal 2012
(53 Weeks)

Fiscal 2011
(52 Weeks)

$4,976,090
5.9%
3.7%
$1,844,214
37.1%
$ 488,634
9.8%
$ 310,068
3.42
$
3.37
$

$4,698,719
7.1%
7.1%
$1,800,504
38.3%
$ 502,265
10.7%
$ 308,854
3.30
$
3.24
$

$4,387,889
8.5%
8.8%
$1,704,216
38.8%
$ 452,098
10.3%
$ 278,902
2.89
$
2.82
$

$4,042,870
8.7%
6.1%
$1,592,476
39.4%
$ 409,163
10.1%
$ 256,730
2.59
$
2.54
$

$3,720,895
6.2%
7.3%
$1,459,856
39.2%
$ 381,732
10.3%
$ 236,931
2.27
$
2.22
$

90,787

93,634

96,669

99,266

104,352

92,102

95,200

98,765

101,051

106,582

$ 339,673
$2,417,427
13.1%
$ 544,026
$ 202,935
$
49,713
$1,198,226
13.38
$
25.6%
1.40

$

$ 515,975
$2,330,277
13.2%
$ 461,697
$ 204,800
$
62,698
$1,224,706
13.33
$
24.9%
1.32

$

$ 558,007
$2,336,734
12.3%
$ 453,769
$ 193,953
$
61,780
$1,256,002
13.35
$
21.7%
1.24

$

$ 659,645
$2,187,679
12.0%
$ 364,127
$ 205,404
$
50,216
$1,309,138
13.39
$
20.0%
0.88

$

$ 704,567
$2,060,838
11.3%
$ 291,334
$ 130,353
$
52,015
$1,255,262
12.50
$
18.8%
0.73

$

6.4%

50.7%

12.1%

50.5%

13.1%

48.2%

14.5%

46.2%

12.4%

43.9%

Retail net revenue growth
Retail net revenues as a percent of net revenues
Number of stores at year-end
Store selling square footage at year-end
Store leased square footage at year-end

5.4%
49.3%
618
3,827,000
6,163,000

2.4%
49.5%
601
3,684,000
5,965,000

4.6%
51.8%
585
3,590,000
5,838,000

4.1%
53.8%
581
3,548,000
5,778,000

1.8%
56.1%
576
3,535,000
5,743,000

1 Comparable brand revenue is calculated on a 52-week to 52-week basis, with the exception of fiscal 2012 which was calculated on a 53-

week to 53-week basis. See definition of comparable brand revenue within “Management’s Discussion and Analysis of Financial
Condition and Results of Operations.”

2 Operating margin is defined as operating income as a percent of net revenues.
3 Working capital for fiscal 2015 may not be comparable to the prior years presented because of our adoption of ASU 2015-17, Balance

Sheet Classification of Deferred Taxes, which we adopted prospectively in fiscal 2015. See Notes A and D to our Consolidated Financial
Statements for additional information.

The information set forth above is not necessarily indicative of future operations and should be read in
conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and
the Consolidated Financial Statements and notes thereto in this Annual Report on Form 10-K.

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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND

RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition, results of operations, and liquidity and capital
resources for the 52 weeks ended January 31, 2016 (“fiscal 2015”), the 52 weeks ended February 1, 2015 (“fiscal
2014”), and the 52 weeks ended February 2, 2014 (“fiscal 2013”) should be read in conjunction with our
Consolidated Financial Statements and notes thereto. All explanations of changes in operational results are
discussed in order of magnitude.

OVERVIEW

In fiscal 2015, our net revenues increased 5.9% to $4,976,090,000 compared to $4,698,719,000 in fiscal 2014,
with comparable brand revenue growth of 3.7%. This increase in net revenues was driven by a 6.4% increase in
our e-commerce net revenues and a 5.4% increase in our retail net revenues, and included 26.8% growth in our
international revenues. E-commerce net revenues generated 51% of our total company net revenues in fiscal
2015 compared to 50% of our net revenues in fiscal 2014.

In Pottery Barn, our largest brand, comparable brand revenues increased 1.9% in fiscal 2015 compared to fiscal
2014. This growth was primarily driven by our furniture, upholstery and textile collections, partially offset by
softer sales trends in our gifting categories. In the Williams-Sonoma brand, comparable brand revenues increased
1.1% in fiscal 2015 compared to fiscal 2014. Growth in cookware, cutlery, tabletop and our Williams-Sonoma
Home business drove these results. In West Elm, comparable brand revenues increased 14.8% in fiscal 2015 on
top of 18.2% in fiscal 2014. Growth continued to be broad-based across categories. In Pottery Barn Kids,
comparable brand revenues increased 2.2% in fiscal 2015 compared to fiscal 2014, primarily driven by our
furniture, back-to-school and bedding categories. In PBteen, comparable brand revenues decreased 2.7% in fiscal
2015 compared to fiscal 2014. Strength in furniture, decorative accessories, and back-to-school categories were
more than offset by weakness in our textiles and gifting collections. And in our emerging brands, Rejuvenation
and Mark and Graham, net revenues increased 37.5%.

Additionally, in fiscal 2015, diluted earnings per share increased to $3.37, versus $3.24 in fiscal 2014 (which
included a $0.04 benefit from our share of the VISA/MasterCard antitrust litigation settlement), and we returned
$352,631,000 to our stockholders through stock repurchases and dividends.

As we look forward, in all of our brands we have targeted strategies and opportunities that we believe will allow
us to profitably grow the business. We plan to improve our competitive positioning across product, service and
value for our customers, and plan to expand our brands into new products and market segments through the
expansion of proprietary products. We also plan to develop cross-brand initiatives to more fully engage with our
customers and to leverage innovative marketing channels. We plan to invest in our high growth, newer brands,
particularly West Elm, and expand our global reach through existing and new franchise relationships. In addition,
we have identified four key strategies within our business to help us drive improvements across the company: re-
asserting our product leadership, revolutionizing our approach to inventory, transforming our marketing, and
changing our approach to real estate and the retail experience. We believe that collectively these strategies will
extend our leadership position across our brands and in our supply chain.

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NET REVENUES

Results of Operations

Net revenues consist of e-commerce net revenues and retail net revenues. E-commerce net revenues include sales
of merchandise to customers through our e-commerce websites and our catalogs, as well as shipping fees. Retail
net revenues include sales of merchandise to customers at our retail stores and to our franchisees, as well as
shipping fees on any products shipped to our customers’ homes. Shipping fees consist of revenue received from
customers for delivery of merchandise to their homes. Revenues are presented net of sales returns and other
discounts.

In thousands

E-commerce net revenues
Retail net revenues

Net revenues

Fiscal 2015 % Total Fiscal 2014 % Total Fiscal 2013 % Total

$2,522,580
2,453,510

50.7% $2,370,694
49.3% 2,328,025

50.5% $2,115,022
49.5% 2,272,867

48.2%
51.8%

$4,976,090

100.0% $4,698,719

100.0% $4,387,889

100.0%

Net revenues in fiscal 2015 increased by $277,371,000, or 5.9%, compared to fiscal 2014, with comparable brand
revenue growth of 3.7%. This increase in net revenues was driven by a 6.4% increase in our e-commerce net
revenues and a 5.4% increase in our retail net revenues. By brand, this increase was primarily driven by West
Elm and Pottery Barn, with particular strength in furniture. Total fiscal 2015 net revenue growth also included an
increase in our international revenues of 26.8%, primarily related to our franchise operations, and a 3.3%
increase in retail leased square footage primarily due to 17 net new stores.

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Net revenues in fiscal 2014 increased by $310,830,000, or 7.1%, compared to fiscal 2013, with comparable brand
revenue growth of 7.1%. This increase was driven by a 12.1% increase in our e-commerce net revenues and a
2.4% increase in our retail net revenues. By brand, this increase was primarily driven by the West Elm and
Pottery Barn brands. Total fiscal 2014 net revenue growth also included an increase in our international revenues
of 9.4%, and a 2.2% increase in retail leased square footage primarily due to 16 net new stores.

The following table summarizes our net revenues by brand for fiscal 2015, fiscal 2014 and fiscal 2013.

In thousands

Pottery Barn
Williams-Sonoma
West Elm
Pottery Barn Kids
PBteen
Other1

Total

Fiscal 2015 Fiscal 2014 Fiscal 2013

$2,074,051
993,609
821,136
640,073
253,602
193,619

$2,022,331
994,651
669,074
624,594
260,617
127,452

$1,910,978
978,002
531,305
597,628
246,449
123,527

$4,976,090

$4,698,719

$4,387,889

1 Primarily consists of net revenues from our international franchise operations, Rejuvenation, and Mark and Graham.

Comparable Brand Revenue
Comparable brand revenue includes retail comparable store sales and e-commerce sales, as well as shipping fees,
sales returns and other discounts associated with current period sales. Outlet comparable store net revenues are
included in their respective brands. Comparable brand revenue excludes sales from certain operations until such
time that we believe those sales are meaningful to evaluating the performance of the brand. Sales related to our
international franchise operations have also been excluded as they are not operated by us.

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Comparable stores are defined as permanent stores where gross square footage did not change by more than 20%
in the previous 12 months and which have been open for at least 12 consecutive months without closure for seven
or more consecutive days.

Comparable brand revenue growth (decline)

Fiscal 2015 Fiscal 2014 Fiscal 2013

Pottery Barn
Williams-Sonoma
West Elm
Pottery Barn Kids
PBteen

Total

E-COMMERCE NET REVENUES

In thousands

E-commerce net revenues
E-commerce net revenue growth

1.9%
1.1%
14.8%
2.2%
(2.7%)

3.7%

5.8%
3.8%
18.2%
5.9%
5.7%

7.1%

10.4%
1.5%
17.4%
7.8%
14.1%

8.8%

Fiscal 2015 Fiscal 2014 Fiscal 2013

$2,522,580
6.4%

$2,370,694
12.1%

$2,115,022
13.1%

E-commerce net revenues in fiscal 2015 increased by $151,886,000, or 6.4%, compared to fiscal 2014, led by
West Elm, Williams-Sonoma and Pottery Barn Kids.

E-commerce net revenues in fiscal 2014 increased by $255,672,000, or 12.1%, compared to fiscal 2013, with
increases across all brands, led by West Elm, Pottery Barn and Williams-Sonoma.

RETAIL NET REVENUES AND OTHER DATA

In thousands

Retail net revenues
Retail net revenue growth
Store count – beginning of year
Store openings
Store closings
Store count – end of year
Store selling square footage at year-end
Store leased square footage (“LSF”) at year-end

Williams-Sonoma
Pottery Barn
Pottery Barn Kids
West Elm
Rejuvenation
Total

Fiscal 2015 Fiscal 2014 Fiscal 2013

$2,453,510
5.4%
601
34
(17)
618
3,827,000
6,163,000

$2,328,025
2.4%
585
35
(19)
601
3,684,000
5,965,000

$2,272,867
4.6%
581
30
(26)
585
3,590,000
5,838,000

Fiscal 2015

Fiscal 2014

Fiscal 2013

Store
Count
239
197
89
87
6
618

Avg. LSF
Per Store
6,600
13,800
7,500
13,200
9,000
10,000

Store
Count
243
199
85
69
5
601

Avg. LSF
Per Store
6,600
13,700
7,600
13,700
10,000
9,900

Store
Count
248
194
81
58
4
585

Avg. LSF
Per Store
6,600
13,800
7,900
14,100
13,200
10,000

Retail net revenues in fiscal 2015 increased by $125,485,000, or 5.4%, compared to fiscal 2014, primarily driven
by West Elm. Retail net revenue growth for fiscal 2015 also included growth in our international revenues
primarily related to our franchise operations, and a 3.3% increase in retail leased square footage primarily due to
17 net new stores.

Retail net revenues in fiscal 2014 increased by $55,158,000, or 2.4%, compared to fiscal 2013, led by West Elm
and Pottery Barn, partially offset by a decrease in Williams-Sonoma due to store closures at the end of fiscal
2013.

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COST OF GOODS SOLD

In thousands

Cost of goods sold1

% Net

% Net

Fiscal 2015

Revenues Fiscal 2014

Revenues Fiscal 2013

% Net
Revenues

$3,131,876

62.9% $2,898,215

61.7% $2,683,673

61.2%

1

Includes occupancy expenses of $631,817,000, $603,357,000 and $561,586,000 in fiscal 2015, fiscal 2014 and fiscal 2013,
respectively.

Cost of goods sold includes cost of goods, occupancy expenses and shipping costs. Cost of goods consists of cost
of merchandise, inbound freight expenses, freight-to-store expenses and other inventory related costs such as
shrinkage, damages and replacements. Occupancy expenses consist of rent, depreciation and other occupancy
costs, including common area maintenance, property taxes and utilities. Shipping costs consist of third party
delivery services and shipping materials.

Our classification of expenses in cost of goods sold may not be comparable to other public companies, as we do
not include non-occupancy related costs associated with our distribution network in cost of goods sold. These
costs, which include distribution network employment, third party warehouse management and other distribution
related administrative expenses, are recorded in selling, general and administrative expenses.

Within our reportable segments, the e-commerce channel does not incur freight-to-store or store occupancy
expenses, and typically operates with lower markdowns and inventory shrinkage than the retail channel.
However, the e-commerce channel incurs higher customer shipping, damage and replacement costs than the retail
channel.

Fiscal 2015 vs. Fiscal 2014
Cost of goods sold increased by $233,661,000, or 8.1%, in fiscal 2015 compared to fiscal 2014. Cost of goods
sold as a percentage of net revenues increased to 62.9% in fiscal 2015 from 61.7% in fiscal 2014. This increase
was driven by increased shipping and fulfillment-related costs and higher franchise revenues, which have a lower
gross margin.

In the e-commerce channel, cost of goods sold as a percentage of net revenues increased in fiscal 2015 compared
to fiscal 2014 primarily driven by increased shipping and fulfillment-related costs, and an increase in occupancy
expenses.

In the retail channel, cost of goods sold as a percentage of net revenues increased for fiscal 2015 compared to
fiscal 2014 driven by higher franchise revenues and increased fulfillment-related costs, partially offset by the
leverage of occupancy expenses.

Fiscal 2014 vs. Fiscal 2013
Cost of goods sold increased by $214,542,000, or 8.0%, in fiscal 2014 compared to fiscal 2013. Cost of goods
sold as a percentage of net revenues increased to 61.7% in fiscal 2014 from 61.2% in fiscal 2013. This increase
was primarily driven by lower selling margins.

In the e-commerce channel, cost of goods sold as a percentage of net revenues increased in fiscal 2014 compared
to fiscal 2013 primarily driven by lower selling margins and an increase in occupancy expenses.

In the retail channel, cost of goods sold as a percentage of net revenues remained relatively flat in fiscal 2014
compared to fiscal 2013 due to an increase in occupancy expenses offset by higher selling margins.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

In thousands

Fiscal 2015

% Net
Revenues

Fiscal 2014

% Net
Revenues

Fiscal 2013

% Net
Revenues

Selling, general and administrative expenses

$1,355,580

27.2% $1,298,239

27.6% $1,252,118

28.5%

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Selling, general and administrative expenses consist of non-occupancy related costs associated with our retail
stores, distribution warehouses, customer care centers, supply chain operations (buying, receiving and inspection)
and corporate administrative functions. These costs include employment, advertising, third party credit card
processing and other general expenses.

We experience differing employment and advertising costs as a percentage of net revenues within the retail and
e-commerce channels due to their distinct distribution and marketing strategies. Employment costs represent a
greater percentage of net revenues within the retail channel as compared to the e-commerce channel. However,
advertising expenses are higher within the e-commerce channel than in the retail channel.

Fiscal 2015 vs. Fiscal 2014
Selling, general and administrative expenses for fiscal 2015 increased by $57,341,000, or 4.4%, compared to
fiscal 2014. Selling, general and administrative expenses as a percentage of net revenues decreased to 27.2% in
fiscal 2015 from 27.6% in fiscal 2014. This decrease as a percentage of net revenues was primarily driven by the
leverage of advertising expenses and employment costs, partially offset by litigation settlement income of
$7,414,000 recorded in fiscal 2014 that did not recur in fiscal 2015.

In the e-commerce channel, selling, general and administrative expenses as a percentage of net revenues was
relatively flat for fiscal 2015 compared to fiscal 2014 primarily due to advertising leverage, offset by an increase
in employment costs associated with incremental labor costs in our supply chain.

In the retail channel, selling, general and administrative expenses as a percentage of net revenues decreased for
fiscal 2015 compared to fiscal 2014 primarily driven by the leverage of employment costs due to higher franchise
revenues.

Fiscal 2014 vs. Fiscal 2013
Selling, general and administrative expenses for fiscal 2014 increased by $46,121,000, or 3.7%, compared to
fiscal 2013. Selling, general and administrative expenses as a percentage of net revenues decreased to 27.6% in
fiscal 2014 from 28.5% in fiscal 2013. This decrease as a percentage of net revenues was primarily driven by
greater advertising efficiency, lower general expenses, including litigation settlement income recorded of
$7,414,000, and the leverage of employment costs.

In the e-commerce channel, selling, general and administrative expenses as a percentage of net revenues
decreased in fiscal 2014 compared to fiscal 2013 primarily driven by greater advertising efficiency.

In the retail channel, selling, general and administrative expenses as a percentage of net revenues increased in
fiscal 2014 compared to fiscal 2013 primarily driven by employment cost deleverage, partially offset by lower
general expenses.

INCOME TAXES

Our effective income tax rate was 36.5% for fiscal 2015, 38.5% for fiscal 2014, and 38.4% for fiscal 2013. The
decrease in the effective income tax rate in fiscal 2015 reflects fluctuations in the level and mix of earnings, as
well as the favorable resolution of certain income tax matters.

LIQUIDITY AND CAPITAL RESOURCES

As of January 31, 2016, we held $193,647,000 in cash and cash equivalents, the majority of which is held in
demand deposit accounts and money market funds, and of which $62,332,000 was held by our foreign
subsidiaries. As is consistent within our industry, our cash balances are seasonal in nature, with the fourth quarter
historically representing a significantly higher level of cash than other periods.

Throughout the fiscal year, we utilize our cash balances to build our inventory levels in preparation for our fourth
quarter holiday sales. In fiscal 2016, we plan to use our cash resources to fund our inventory and inventory
related purchases, advertising and marketing initiatives, property and equipment purchases, stock repurchases

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and dividend payments. In addition to our cash balances on hand, we have a $500,000,000 unsecured revolving
line of credit (“credit facility”) that may be used to borrow revolving loans or to request the issuance of letters of
credit. We may, upon notice to the administrative agent, request existing or new lenders to increase the credit
facility by up to $250,000,000, at such lenders’ option, to provide for a total of $750,000,000 of unsecured
revolving credit. During fiscal 2015, we had borrowings of $200,000,000 under the credit facility, all of which
were repaid in the fourth quarter of fiscal 2015. During fiscal 2014, we had borrowings of $90,000,000 under the
credit facility, all of which were repaid in the fourth quarter of fiscal 2014.

During fiscal 2014, we redeemed restricted cash deposits of $14,289,000 previously held under collateralized
trust agreements. These deposits, which secured potential liabilities associated with our workers’ compensation
and other insurance programs, were replaced with standby letters of credit. As of January 31, 2016, a total of
$13,367,000 in issued but undrawn standby letters of credit was outstanding under the credit facility.
Additionally, we had three unsecured letter of credit reimbursement facilities, which were amended during the
year, for a total of $70,000,000, of which an aggregate of $6,088,000 was outstanding as of January 31, 2016.
These letter of credit facilities represent only a future commitment to fund inventory purchases to which we had
not taken legal title. We are currently in compliance with all of our financial covenants under the credit facility
and, based on our current projections, we expect to remain in compliance throughout fiscal 2016. We believe our
cash on hand, in addition to our available credit facilities, will provide adequate liquidity for our business
operations over the next 12 months.

Cash Flows from Operating Activities
For fiscal 2015, net cash provided by operating activities was $544,026,000 compared to $461,697,000 in fiscal
2014. For fiscal 2015, net cash provided by operating activities was primarily attributable to net earnings
adjusted for non-cash items and an increase in accounts payable, customer deposits and income taxes payable,
partially offset by an increase in merchandise inventories. This represents an increase in net cash provided by
operating activities compared to fiscal 2014 primarily due to an increase in accounts payable and income taxes
payable due to the timing of payments, partially offset by an increase in merchandise inventories.

For fiscal 2014, net cash provided by operating activities was $461,697,000 compared to $453,769,000 in fiscal
2013. For fiscal 2014, net cash provided by operating activities was primarily attributable to net earnings
adjusted for non-cash items and an increase in customer deposits, partially offset by an increase in merchandise
inventories. This represents an increase in net cash provided compared to fiscal 2013 primarily due to a decrease
in inventory purchases and an increase in net earnings adjusted for non-cash items, partially offset by the timing
of payments associated with accounts payable and accrued liabilities.

Cash Flows from Investing Activities
For fiscal 2015, net cash used in investing activities was $202,166,000 compared to $188,600,000 for fiscal
2014, and was primarily attributable to purchases of property and equipment. Net cash used in investing activities
compared to fiscal 2014 increased primarily due to restricted cash receipts received in fiscal 2014 that did not
recur in fiscal 2015.

For fiscal 2014, net cash used in investing activities was $188,600,000 compared to $190,624,000 for fiscal
2013, and was primarily attributable to purchases of property and equipment. Net cash used compared to fiscal
2013 decreased primarily due to restricted cash receipts, partially offset by an increase in purchases of property
and equipment.

Cash Flows from Financing Activities
For fiscal 2015, net cash used in financing activities was $369,383,000 compared to $379,020,000 in fiscal 2014.
For fiscal 2015, net cash used in financing activities was primarily attributable to the repurchase of common
stock of $224,995,000 and the payment of dividends of $127,636,000. Net cash used in financing activities
compared to fiscal 2014 decreased primarily due to a decrease in tax withholding payments related to stock-
based awards.

For fiscal 2014, net cash used in financing activities was $379,020,000 compared to $355,376,000 in fiscal 2013.
For fiscal 2014, net cash used in financing activities was primarily attributable to the repurchase of common

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stock of $224,377,000 and the payment of dividends of $125,758,000. Net cash used compared to fiscal 2013
increased primarily due to an increase in tax withholding payments related to stock-based awards.

Dividends

See section titled Dividends within Part II, Item 5 of this Annual Report on Form 10-K for further information.

Stock Repurchase Programs

See section titled Stock Repurchase Programs within Part II, Item 5 of this Annual Report on Form 10-K for
further information.

Contractual Obligations

The following table provides summary information concerning our future contractual obligations as of
January 31, 2016:

Payments Due by Period1

In thousands
Operating leases2
Purchase obligations3
Total

Fiscal 2016
$ 257,805
765,417
$ 1,023,222

Fiscal 2017
to Fiscal 2019
657,472
$
9,388
666,860

$

Fiscal 2020

to Fiscal 2021 Thereafter
$ 513,255
$
318
$ 513,573

305,376
654
306,030

$

Total
$ 1,733,908
775,777
$ 2,509,685

1

This table excludes $15.9 million of liabilities for unrecognized tax benefits associated with uncertain tax positions as we
are not able to reasonably estimate when and if cash payments for these liabilities will occur. This amount, however, has
been recorded as a liability in our accompanying Consolidated Balance Sheet as of January 31, 2016.

2 Projected payments include only those amounts that are fixed and determinable as of the reporting date. See Note E to our

Consolidated Financial Statements for discussion of our operating leases.

3 Represents estimated commitments at year-end to purchase inventory and other goods and services in the normal course

of business to meet operational requirements.

Other Contractual Obligations
We have other liabilities reflected in our Consolidated Balance Sheet. The payment obligations associated with
these liabilities are not reflected in the table above due to the absence of scheduled maturities. The timing of
these payments cannot be determined, except for amounts estimated to be payable in fiscal 2016, which are
included in our current liabilities as of January 31, 2016.

We are party to a variety of contractual agreements under which we may be obligated to indemnify the other
party for certain matters. These contracts primarily relate to commercial matters, operating leases, trademarks,
intellectual property, and financial matters. Under these contracts, we may provide certain routine
indemnification relating to representations and warranties or personal injury matters. The terms of these
indemnifications range in duration and may not be explicitly defined. Historically, we have not made significant
payments for these indemnifications. We believe that if we were to incur a loss in any of these matters, the loss
would not have a material effect on our financial condition or results of operations.

Commercial Commitments

The following table provides summary information concerning our outstanding commercial commitments as of
January 31, 2016:

In thousands
Standby letters of credit
Letter of credit facilities
Credit facility
Total

Amount of Outstanding Commitment Expiration By Period1

Fiscal 2016
13,367
$
6,088
—
19,455

$

Fiscal 2017
to Fiscal 2019
—
—
—
—

Fiscal 2020

to Fiscal 2021 Thereafter
—
—
—
—

— $
—
—
— $

Total
13,367
6,088
—
19,455

1 See Note C to our Consolidated Financial Statements for discussion of our borrowing arrangements.

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IMPACT OF INFLATION

The impact of inflation (or deflation) on our results of operations for the past three fiscal years has not been
significant. However, we cannot be certain of the effect inflation (or deflation) may have on our results of
operations in the future.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Management’s Discussion and Analysis of Financial Condition and Results of Operations is based on our
Consolidated Financial Statements, which have been prepared in accordance with accounting principles generally
accepted in the United States of America. The preparation of these Consolidated Financial Statements requires us
to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses
and related disclosures of contingent assets and liabilities. These estimates and assumptions are evaluated on an
ongoing basis and are based on historical experience and various other factors that we believe to be reasonable
under the circumstances. Actual results could differ from these estimates.

We believe the following critical accounting policies used in the preparation of our Consolidated Financial
Statements include the significant estimates and assumptions that we consider to be the most critical to an
understanding of our financial statements because they involve significant judgments and uncertainties. See Note
A to our Consolidated Financial Statements for a detailed description of each policy.

Merchandise Inventories
Merchandise inventories, net of an allowance for excess quantities and obsolescence, are stated at the lower of
cost (weighted average method) or market. To determine if the value of our inventory should be reduced below
cost, we consider current and anticipated demand, customer preferences and age of the merchandise. The
significant estimates used in inventory valuation are obsolescence (including excess and slow-moving inventory
and lower of cost or market reserves) and estimates of inventory shrinkage. We reserve for obsolescence based
on historical trends, aging reports, specific identification and our estimates of future sales and selling prices.

Reserves for shrinkage are estimated and recorded throughout the year, as a percentage of net sales based on
historical shrinkage results, expectations of future shrinkage and current inventory levels. Actual shrinkage is
recorded at year-end based on the results of our physical inventory counts and can vary from our estimates due to
such factors as changes in operations, the mix of our inventory (which ranges from large furniture to small
tabletop items) and execution against loss prevention initiatives in our stores, distribution centers, off-site storage
locations, and with our third party warehouse and transportation providers. Accordingly, there is no shrinkage
reserve at year-end.

Our obsolescence and shrinkage reserve calculations contain estimates that require management to make
assumptions and to apply judgment regarding a number of factors, including market conditions, the selling
environment, historical results and current inventory trends. If actual obsolescence or shrinkage estimates change
from our original estimate, we will adjust our reserves accordingly throughout the year. We have made no
material changes to our assumptions included in the calculations of the obsolescence and shrinkage reserves
throughout the year. In addition, we do not believe a 10% change in our inventory reserves would have a material
effect on net earnings. As of January 31, 2016 and February 1, 2015, our inventory obsolescence reserves were
$9,782,000 and $10,244,000, respectively.

Advertising and Prepaid Catalog Expenses
Advertising expenses consist of media and production costs related to catalog mailings, e-commerce advertising
and other direct marketing activities. All advertising costs are expensed as incurred, or upon the release of the
initial advertisement, with the exception of prepaid catalog expenses. Prepaid catalog expenses consist primarily
of third party incremental direct costs, including creative design, paper, printing, postage and mailing costs for all
of our direct response catalogs. Such costs are capitalized as prepaid catalog expenses and are amortized over
their expected period of future benefit. Each catalog is generally fully amortized over a six to nine month period,
with the majority of the amortization occurring within the first four to five months. Prepaid catalog expenses are

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evaluated for realizability on a monthly basis by comparing the carrying amount associated with each catalog to
the estimated future profitability (net revenues less merchandise cost of goods sold, selling expenses and catalog-
related costs) of that catalog. If the estimated future profitability of the catalog is below its carrying amount, the
catalog is impaired accordingly.

Total advertising expenses (including catalog advertising, e-commerce advertising and all other advertising
costs) were approximately $333,276,000, $330,070,000 and $325,708,000 in fiscal 2015, fiscal 2014 and fiscal
2013, respectively.

Property and Equipment
Property and equipment is stated at cost. Depreciation is computed using the straight-line method over the
estimated useful lives of the assets.

We review the carrying value of all long-lived assets for impairment, primarily at a store level, whenever events
or changes in circumstances indicate that the carrying value of an asset may not be recoverable. Our impairment
analyses determine whether projected cash flows from operations are sufficient to recover the carrying value of
these assets. Impairment may result when the carrying value of the asset exceeds the estimated undiscounted
future cash flows over its remaining useful life. For store impairment, our estimate of undiscounted future cash
flows over the store lease term is based upon our experience, the historical operations of the stores and estimates
of future store profitability and economic conditions. The future estimates of store profitability and economic
conditions require estimating such factors as sales growth, gross margin, employment costs, lease escalations,
inflation and the overall economics of the retail industry, and are therefore subject to variability and difficult to
predict. Actual future results may differ from those estimates. If a long-lived asset is found to be impaired, the
amount recognized for impairment is equal to the difference between the asset’s net carrying value and its fair
value. Long-lived assets are measured at fair value on a nonrecurring basis using Level 3 inputs as defined in the
fair value hierarchy. The fair value is based on the present value of estimated future cash flows using a discount
rate that approximates our weighted average cost of capital.

During fiscal 2015, fiscal 2014 and fiscal 2013, we recorded expense of approximately $2,100,000, $241,000 and
$561,000, respectively, associated with asset impairment charges related to our retail stores, all of which is
recorded within selling, general and administrative expenses.

Goodwill
Goodwill is not amortized, but rather is subject to impairment testing annually (on the first day of the fourth
quarter), or between annual tests whenever events or changes in circumstances indicate that the fair value of a
reporting unit may be below its carrying amount. The first step of the impairment test requires determining the
fair value of the reporting unit. We use the income approach, whereby we calculate the fair value based on the
present value of estimated future cash flows using a discount rate that approximates our weighted average cost of
capital. The process of evaluating the potential impairment of goodwill is subjective and requires significant
estimates and assumptions about the future such as sales growth, gross margins, employment rates, capital
expenditures, inflation and future economic and market conditions. Actual future results may differ from those
estimates. If the carrying value of the reporting unit’s assets and liabilities, including goodwill, is in excess of its
fair value, goodwill may be impaired, and we must perform a second step of comparing the implied fair value of
the goodwill to its carrying value to determine the impairment charge, if any. At January 31, 2016 and
February 1, 2015, we had goodwill of $18,703,000 and $18,740,000, respectively, included in other assets,
primarily related to our fiscal 2011 acquisition of Rejuvenation Inc. We evaluated our goodwill for impairment
and determined that the fair value of each reporting unit substantially exceeds its carrying value. Accordingly, we
did not recognize any goodwill impairment in fiscal 2015, fiscal 2014 or fiscal 2013.

Self-Insured Liabilities
We are primarily self-insured for workers’ compensation, employee health benefits and product and general
liability claims. We record self-insurance liabilities based on claims filed, including the development of those
claims, and an estimate of claims incurred but not yet reported. Factors affecting these estimates include future

34

inflation rates, changes in severity, benefit level changes, medical costs and claim settlement patterns. Should a
different amount of claims occur compared to what was estimated, or costs of the claims increase or decrease
beyond what was anticipated, reserves may need to be adjusted accordingly. We determine our workers’
compensation liability and product and general liability claims reserves based on an actuarial analysis of
historical claims data. Self-insurance reserves for employee health benefits, workers’ compensation and product
and general liability claims were $25,290,000 and $24,901,000 as of January 31, 2016 and February 1, 2015,
respectively.

Income Taxes
Income taxes are accounted for using the asset and liability method. Under this method, deferred income taxes
arise from temporary differences between the tax basis of assets and liabilities and their reported amounts in our
Consolidated Financial Statements. We record reserves for our estimates of probable settlements of foreign and
domestic tax examinations. At any one time, many tax years are subject to audit by various taxing jurisdictions.
The results of these audits and negotiations with taxing authorities may affect the ultimate settlement of these
issues. Additionally, our effective tax rate in a given financial statement period may be materially impacted by
changes in the mix and level of our earnings in various taxing jurisdictions.

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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are exposed to market risks, which include significant deterioration of the U.S. and foreign markets, changes
in U.S. interest rates, foreign currency exchange rate fluctuations, and the effects of economic uncertainty which
may affect the prices we pay our vendors in the foreign countries in which we do business. We do not engage in
financial transactions for trading or speculative purposes.

Interest Rate Risk
Our revolving line of credit has a variable interest rate which, when drawn upon, subjects us to risks associated
with changes in that interest rate. During fiscal 2015, we had borrowings of $200,000,000 under the credit
facility, all of which were repaid in the fourth quarter of fiscal 2015. A hypothetical increase or decrease of one
percentage point on our existing variable rate debt instrument would not materially affect our results of
operations or cash flows.

In addition, we have fixed and variable income investments consisting of short-term investments classified as
cash and cash equivalents, which are also affected by changes in market interest rates. As of January 31, 2016,
our investments, made primarily in demand deposit accounts and money market funds, are stated at cost and
approximate their fair values.

Foreign Currency Risks
We purchase a significant amount of inventory from vendors outside of the U.S. in transactions that are
denominated in U.S. dollars. Approximately 1% of our international purchase transactions are in currencies other
than the U.S. dollar, primarily the euro. Any foreign currency impact related to these international purchase
transactions was not significant to us during fiscal 2015 or fiscal 2014. Since we pay for the majority of our
international purchases in U.S. dollars, however, a decline in the U.S. dollar relative to other foreign currencies
would subject us to risks associated with increased purchasing costs from our vendors in their effort to offset any
lost profits associated with any currency devaluation. We cannot predict with certainty the effect these increased
costs may have on our financial statements or results of operations.

In addition, our retail and/or e-commerce businesses in Canada, Australia and the United Kingdom, and our
operations throughout Asia and Europe, expose us to market risk associated with foreign currency exchange rate
fluctuations. Substantially all of our purchases and sales are denominated in U.S. dollars, which limits our
exposure to this risk. However, some of our foreign operations have a functional currency other than the U.S.
dollar. While the impact of foreign currency exchange rate fluctuations was not material to us in fiscal 2015, we
have continued to see volatility in the exchange rates in the countries in which we do business. As we continue to
expand globally, the foreign currency exchange risk related to our foreign operations may increase. To mitigate
this risk, we hedge a portion of our foreign currency exposure with foreign currency forward contracts in
accordance with our risk management policies (see Note M to our Consolidated Financial Statements).

36

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Williams-Sonoma, Inc.
Consolidated Statements of Earnings

In thousands, except per share amounts

E-commerce net revenues
Retail net revenues

Net revenues
Cost of goods sold

Gross profit
Selling, general and administrative expenses

Operating income
Interest (income) expense, net

Earnings before income taxes
Income taxes

Net earnings

Basic earnings per share
Diluted earnings per share

Shares used in calculation of earnings per share:

Basic
Diluted

See Notes to Consolidated Financial Statements.

Fiscal 2015 Fiscal 2014 Fiscal 2013

$ 2,522,580
2,453,510

$ 2,370,694
2,328,025

$ 2,115,022
2,272,867

4,976,090
3,131,876

1,844,214
1,355,580

488,634
627

488,007
177,939

4,698,719
2,898,215

1,800,504
1,298,239

502,265
62

502,203
193,349

310,068

$

308,854

3.42
3.37

90,787
92,102

$3.30
$3.24

93,634
95,200

$

$
$

4,387,889
2,683,673

1,704,216
1,252,118

452,098
(584)

452,682
173,780

278,902

2.89
2.82

96,669
98,765

$

$
$

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Williams-Sonoma, Inc.
Consolidated Statements of Comprehensive Income

In thousands

Net earnings
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustments
Change in fair value of derivative financial instruments
Reclassification adjustment for realized gains on derivative

financial instruments

Comprehensive income

See Notes to Consolidated Financial Statements.

Fiscal 2015 Fiscal 2014 Fiscal 2013

$

310,068

$

308,854

$

278,902

(7,958)
1,074

(9,305)
806

(7,850)
870

(1,184)

(573)

(129)

$

302,000

$

299,782

$

271,793

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Williams-Sonoma, Inc.
Consolidated Balance Sheets

In thousands, except per share amounts

Jan. 31, 2016 Feb. 1, 2015

ASSETS
Current assets

Cash and cash equivalents
Accounts receivable, net
Merchandise inventories, net
Prepaid catalog expenses
Prepaid expenses
Deferred income taxes, net
Other assets

Total current assets

Property and equipment, net
Non-current deferred income taxes, net
Other assets, net

Total assets

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities

Accounts payable
Accrued salaries, benefits and other
Customer deposits
Income taxes payable
Current portion of long-term debt
Other liabilities

Total current liabilities

Deferred rent and lease incentives
Other long-term obligations

Total liabilities

Commitments and contingencies – See Note J
Stockholders’ equity

Preferred stock: $.01 par value; 7,500 shares authorized; none issued
Common stock: $.01 par value; 253,125 shares authorized;

89,563 and 91,891 shares issued and outstanding at
January 31, 2016 and February 1, 2015, respectively

Additional paid-in capital
Retained earnings
Accumulated other comprehensive loss
Treasury stock – at cost: 29 and 35 shares as of January 31, 2016 and

February 1, 2015, respectively

Total stockholders’ equity

Total liabilities and stockholders’ equity

See Notes to Consolidated Financial Statements.

38

$

$

193,647
79,304
978,138
28,919
44,654
—
11,438

222,927
67,465
887,701
33,942
36,265
130,618
13,005

1,336,100

1,391,923

886,813
141,784
52,730

883,012
4,265
51,077

$ 2,417,427

$ 2,330,277

$

$

447,412
127,122
296,827
67,052
—
58,014

996,427

173,061
49,713

397,037
136,012
261,679
32,488
1,968
46,764

875,948

166,925
62,698

1,219,201

1,105,571

—

—

896
541,307
668,545
(10,616)

919
527,261
701,214
(2,548)

(1,906)

(2,140)

1,198,226

1,224,706

$ 2,417,427

$ 2,330,277

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Williams-Sonoma, Inc.
Consolidated Statements of Stockholders’ Equity

In thousands

Common Stock
Shares Amount

Additional
Paid-in
Capital

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Treasury
Stock

Total
Stockholders’
Equity

Balance at February 3, 2013

97,734 $ 977 $ 503,616 $ 790,912 $

13,633 $ — $ 1,309,138

Net earnings
Foreign currency translation adjustments
Change in fair value of derivative financial

instruments

Reclassification adjustment for realized

gains on derivative financial instruments
Exercise of stock-based awards and related

tax effect

Conversion/release of stock-based awards1
Repurchases of common stock
Stock-based compensation expense
Dividends declared

—
—

—

—

201
459
(4,345)
—
—

—
—

—

—

2
5
(43)
—
—

— 278,902
—
—

—

—

—

—

—
(7,850)

870

(129)

—
—

—

—

278,902
(7,850)

870

(129)

15,339
(18,101)
(17,047)
38,788

—
—
(219,083)
—
— (121,688)

—
—
—
—
— (3,101)
—
—
—
—

15,341
(18,096)
(239,274)
38,788
(121,688)

Balance at February 2, 2014

94,049

941

522,595

729,043

6,524

(3,101)

1,256,002

Net earnings
Foreign currency translation adjustments
Change in fair value of derivative financial

instruments

Reclassification adjustment for realized

gains on derivative financial instruments
Exercise of stock-based awards and related

tax effect

Conversion/release of stock-based awards1
Repurchases of common stock
Reissuance of treasury stock under share-

based compensation plans1

Stock-based compensation expense
Dividends declared

—
—

—

—

116
1,058
(3,332)

—
—
—

—
—

—

—

1
10
(33)

—
—
—

— 308,854
—
—

—

—

—

—

31,021
(56,053)
(13,776)

—
—
(210,568)

(1,158)
44,632

(737)
—
— (125,378)

—
(9,305)

806

(573)

—
—
—

—
—
—

—
—

—

—

—
—
—

961
—
—

308,854
(9,305)

806

(573)

31,022
(56,043)
(224,377)

(934)
44,632
(125,378)

Balance at February 1, 2015

91,891

919

527,261

701,214

(2,548)

(2,140)

1,224,706

Net earnings
Foreign currency translation adjustments
Change in fair value of derivative financial

instruments

Reclassification adjustment for realized

gains on derivative financial instruments
Exercise of stock-based awards and related

tax effect

Conversion/release of stock-based awards1
Repurchases of common stock
Reissuance of treasury stock under share-

based compensation plans1

Stock-based compensation expense
Dividends declared

—
—

—

—

68
554
(2,950)

—
—
—

—
—

—

—

1
6
(30)

—
—
—

— 310,068
—
—

—

—

—

—

17,238
(31,411)
(12,646)

—
—
(212,319)

(492)
41,357

(128)
—
— (130,290)

—
(7,958)

1,074

(1,184)

—
—
—

—
—
—

—
—

—

—

—
—
—

234
—
—

310,068
(7,958)

1,074

(1,184)

17,239
(31,405)
(224,995)

(386)
41,357
(130,290)

Balance at January 31, 2016

89,563 $ 896 $ 541,307 $ 668,545 $

(10,616) $(1,906) $ 1,198,226

1

Amounts are shown net of shares withheld for employee taxes.

See Notes to Consolidated Financial Statements.

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Williams-Sonoma, Inc.
Consolidated Statements of Cash Flows

In thousands

Cash flows from operating activities:
Net earnings
Adjustments to reconcile net earnings to net cash provided by (used in) operating

Fiscal 2015 Fiscal 2014 Fiscal 2013

$ 310,068

$ 308,854

$ 278,902

activities:
Depreciation and amortization
Loss on disposal/impairment of assets
Amortization of deferred lease incentives
Deferred income taxes
Tax benefit related to stock-based awards
Excess tax benefit related to stock-based awards
Stock-based compensation expense
Other
Changes in:

Accounts receivable
Merchandise inventories
Prepaid catalog expenses
Prepaid expenses and other assets
Accounts payable
Accrued salaries, benefits and other current and long-term liabilities
Customer deposits
Deferred rent and lease incentives
Income taxes payable

Net cash provided by operating activities
Cash flows from investing activities:

Purchases of property and equipment
Restricted cash receipts
Proceeds from insurance reimbursements
Other

Net cash used in investing activities
Cash flows from financing activities:
Repurchase of common stock
Payment of dividends
Borrowings under revolving line of credit
Repayments of borrowings under revolving line of credit
Tax withholdings related to stock-based awards
Excess tax benefit related to stock-based awards
Net proceeds related to stock-based awards
Repayments of long-term obligations
Other

Net cash used in financing activities
Effect of exchange rates on cash and cash equivalents
Net decrease in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year
Supplemental disclosure of cash flow information:

Cash paid during the year for interest
Cash paid during the year for income taxes, net of refunds
Non-cash investing activities:

167,760
4,339
(24,721)
(7,436)
14,592
(14,494)
41,357
149

(12,849)
(92,647)
5,022
(9,245)
60,507
(135)
35,877
31,334
34,548
544,026

162,273
2,410
(24,419)
(248)
26,952
(26,560)
44,632
595

(9,366)
(76,964)
(386)
(61)
4,455
8,867
34,400
23,297
(17,034)
461,697

(202,935)
—
683
86
(202,166)

(204,800)
14,289
1,644
267
(188,600)

149,795
2,764
(25,382)
(28,344)
8,817
(8,743)
38,788
—

786
(174,664)
3,675
(13,649)
135,095
43,635
21,578
13,238
7,478
453,769

(193,953)
1,766
1,518
45
(190,624)

(224,995)
(127,636)
200,000
(200,000)
(31,790)
14,494
2,647
(1,968)
(135)
(369,383)
(1,757)
(29,280)
222,927
$ 193,647

(224,377)
(125,758)
90,000
(90,000)
(56,977)
26,560
4,077
(1,785)
(760)
(379,020)
(1,271)
(107,194)
330,121
$ 222,927

(239,274)
(111,581)
—
—
(18,096)
8,743
6,614
(1,724)
(58)
(355,376)
(2,203)
(94,434)
424,555
$ 330,121

1,989
$
$ 134,478

1,269
$
$ 172,305

1,270
$
$ 186,968

Purchases of property and equipment not yet paid for at end of period

$

2,715

$

4,808

$

9,034

See Notes to Consolidated Financial Statements.

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Williams-Sonoma, Inc.
Notes to Consolidated Financial Statements

Note A: Summary of Significant Accounting Policies

We are a specialty retailer of high-quality products for the home. These products, representing distinct
merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-
Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail
catalogs and 618 stores. We have retail and/or e-commerce businesses in the U.S., Canada, Australia and the
United Kingdom, and ship our products to customers worldwide. Our catalogs reach customers throughout the
U.S. and Australia. In addition, we have unaffiliated franchisees that operate stores and/or e-commerce websites
in the Middle East, the Philippines and Mexico.

Intercompany transactions and accounts have been eliminated.

Fiscal Year
Our fiscal year ends on the Sunday closest to January 31, based on a 52 or 53-week year. Fiscal 2015, a 52-week
year, ended on January 31, 2016; Fiscal 2014, a 52-week year, ended on February 1, 2015; and fiscal 2013, a 52-
week year, ended on February 2, 2014.

Use of Estimates
The preparation of financial statements in accordance with accounting principles generally accepted in the United
States of America requires us to make estimates and assumptions that affect the reported amounts of assets,
liabilities, revenues and expenses and related disclosures of contingent assets and liabilities. These estimates and
assumptions are evaluated on an ongoing basis and are based on historical experience and various other factors
that we believe to be reasonable under the circumstances. Actual results could differ from these estimates.

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Cash Equivalents
Cash equivalents include highly liquid investments with an original maturity of three months or less. As of
January 31, 2016, we were invested primarily in demand deposit accounts and money market funds. Book cash
overdrafts issued, but not yet presented to the bank for payment, are reclassified to accounts payable.

Restricted Cash
Restricted cash represents deposits held in trusts to secure our liabilities associated with our workers’
compensation and other insurance programs. During fiscal 2014, we redeemed restricted cash deposits of
$14,289,000 previously held under collateralized trust agreements. We held no restricted cash during fiscal 2015.

Accounts Receivable and Allowance for Doubtful Accounts
Accounts receivable are stated at their carrying values, net of an allowance for doubtful accounts. Accounts
receivable consist primarily of credit card, franchisee and landlord receivables for which collectability is
reasonably assured. Receivables are evaluated for collectability on a regular basis and an allowance for doubtful
accounts is recorded, if necessary. Our allowance for doubtful accounts was not material to our financial
statements as of January 31, 2016 and February 1, 2015.

Merchandise Inventories
Merchandise inventories, net of an allowance for excess quantities and obsolescence, are stated at the lower of
cost (weighted average method) or market. To determine if the value of our inventory should be reduced below
cost, we consider current and anticipated demand, customer preferences and age of the merchandise. The
significant estimates used in inventory valuation are obsolescence (including excess and slow-moving inventory
and lower of cost or market reserves) and estimates of inventory shrinkage. We reserve for obsolescence based
on historical trends, aging reports, specific identification and our estimates of future sales and selling prices.

Reserves for shrinkage are estimated and recorded throughout the year, as a percentage of net sales based on
historical shrinkage results, expectations of future shrinkage and current inventory levels. Actual shrinkage is

41

recorded at year-end based on the results of our physical inventory counts and can vary from our estimates due to
such factors as changes in operations, the mix of our inventory (which ranges from large furniture to small
tabletop items) and execution against loss prevention initiatives in our stores, distribution centers, off-site storage
locations, and with our third party warehouse and transportation providers. Accordingly, there is no shrinkage
reserve at year-end.

Our obsolescence and shrinkage reserve calculations contain estimates that require management to make
assumptions and to apply judgment regarding a number of factors, including market conditions, the selling
environment, historical results and current inventory trends. If actual obsolescence or shrinkage estimates change
from our original estimate, we will adjust our reserves accordingly throughout the year. We have made no
material changes to our assumptions included in the calculations of the obsolescence and shrinkage reserves
throughout the year. As of January 31, 2016 and February 1, 2015, our inventory obsolescence reserves were
$9,782,000 and $10,244,000, respectively.

Advertising and Prepaid Catalog Expenses
Advertising expenses consist of media and production costs related to catalog mailings, e-commerce advertising
and other direct marketing activities. All advertising costs are expensed as incurred, or upon the release of the
initial advertisement, with the exception of prepaid catalog expenses. Prepaid catalog expenses consist primarily
of third party incremental direct costs, including creative design, paper, printing, postage and mailing costs for all
of our direct response catalogs. Such costs are capitalized as prepaid catalog expenses and are amortized over
their expected period of future benefit. Each catalog is generally fully amortized over a six to nine month period,
with the majority of the amortization occurring within the first four to five months. Prepaid catalog expenses are
evaluated for realizability on a monthly basis by comparing the carrying amount associated with each catalog to
the estimated future profitability (net revenues less merchandise cost of goods sold, selling expenses and catalog-
related costs) of that catalog. If the estimated future profitability of the catalog is below its carrying amount, the
catalog is impaired accordingly.

Total advertising expenses (including catalog advertising, e-commerce advertising and all other advertising
costs) were approximately $333,276,000, $330,070,000 and $325,708,000 in fiscal 2015, fiscal 2014 and fiscal
2013, respectively.

Property and Equipment
Property and equipment is stated at cost. Depreciation is calculated using the straight-line method over the
following estimated useful lives:

Leasehold improvements

Fixtures and equipment

Buildings and building improvements
Capitalized software

Shorter of estimated useful life or lease term (generally 3 – 22 years)

2 – 20 years

10 – 40 years
2 – 10 years

We review the carrying value of all long-lived assets for impairment, primarily at a store level, whenever events
or changes in circumstances indicate that the carrying value of an asset may not be recoverable. Our impairment
analyses determine whether projected cash flows from operations are sufficient to recover the carrying value of
these assets. Impairment may result when the carrying value of the asset exceeds the estimated undiscounted
future cash flows over its remaining useful life. For store impairment, our estimate of undiscounted future cash
flows over the store lease term is based upon our experience, historical operations of the stores and estimates of
future store profitability and economic conditions. The future estimates of store profitability and economic
conditions require estimating such factors as sales growth, gross margin, employment rates, lease escalations,
inflation and the overall economics of the retail industry, and are therefore subject to variability and difficult to
predict. Actual future results may differ from those estimates. If a long-lived asset is found to be impaired, the
amount recognized for impairment is equal to the difference between the asset’s net carrying value and its fair
value. Long-lived assets are measured at fair value on a nonrecurring basis using Level 3 inputs as defined in the

42

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fair value hierarchy. The fair value is based on the present value of estimated future cash flows using a discount
rate that approximates our weighted average cost of capital.

During fiscal 2015, fiscal 2014 and fiscal 2013, we recorded expense of approximately $2,100,000, $241,000 and
$561,000, respectively, associated with asset impairment charges related to our retail stores, all of which is
recorded within selling, general and administrative expenses.

For any store or facility closure where a lease obligation still exists, we record the estimated future liability
associated with the rental obligation on the cease use date.

Goodwill
Goodwill is not amortized, but rather is subject to impairment testing annually (on the first day of the fourth
quarter), or between annual tests whenever events or changes in circumstances indicate that the fair value of a
reporting unit may be below its carrying amount. The first step of the impairment test requires determining the
fair value of the reporting unit. We use the income approach, whereby we calculate the fair value based on the
present value of estimated future cash flows using a discount rate that approximates our weighted average cost of
capital. The process of evaluating the potential impairment of goodwill is subjective and requires significant
estimates and assumptions about the future, such as sales growth, gross margins, employment rates, capital
expenditures, inflation and future economic and market conditions. Actual future results may differ from those
estimates. If the carrying value of the reporting unit’s assets and liabilities, including goodwill, is in excess of its
fair value, goodwill may be impaired, and we must perform a second step of comparing the implied fair value of
the goodwill to its carrying value to determine the impairment charge, if any. At January 31, 2016 and
February 1, 2015, we had goodwill of $18,703,000 and $18,740,000, respectively, included in other assets,
primarily related to our fiscal 2011 acquisition of Rejuvenation Inc. We did not recognize any goodwill
impairment in fiscal 2015, fiscal 2014 or fiscal 2013.

Self-Insured Liabilities
We are primarily self-insured for workers’ compensation, employee health benefits and product and general
liability claims. We record self-insurance liabilities based on claims filed, including the development of those
claims, and an estimate of claims incurred but not yet reported. Factors affecting these estimates include future
inflation rates, changes in severity, benefit level changes, medical costs and claim settlement patterns. Should a
different amount of claims occur compared to what was estimated, or costs of the claims increase or decrease
beyond what was anticipated, reserves may need to be adjusted accordingly. We determine our workers’
compensation liability and product and general liability claims reserves based on an actuarial analysis of
historical claims data. Self-insurance reserves for employee health benefits, workers’ compensation and product
and general liability claims were $25,290,000 and $24,901,000 as of January 31, 2016 and February 1, 2015,
respectively.

Customer Deposits
Customer deposits are primarily comprised of unredeemed gift cards and merchandise credits and deferred
revenue related to undelivered merchandise. We maintain a liability for unredeemed gift cards and merchandise
credits until the earlier of redemption, escheatment or four years as we have concluded that the likelihood of our
gift cards being redeemed beyond four years from the date of issuance is remote. Income from unredeemed gift
cards and merchandise credits, which is recorded in other income within selling, general and administrative
expense, is not material to our consolidated financial statements. Our gift cards and merchandise credits have no
expiration dates.

Deferred Rent and Lease Incentives
For leases that contain fixed escalations of the minimum annual lease payment during the original term of the
lease, we recognize rental expense on a straight-line basis over the lease term, including the construction period,
and record the difference between rent expense and the amount currently payable as deferred rent. Deferred lease
incentives include construction allowances received from landlords, which are amortized on a straight-line basis
over the lease term, including the construction period.

43

Fair Value of Financial Instruments
The carrying values of cash and cash equivalents, accounts receivable, accounts payable and debt approximate
their estimated fair values. We use derivative instruments to hedge against foreign currency exchange rate
fluctuations. The assets or liabilities associated with our derivative financial instruments are recorded at fair
value in either other current assets or other current liabilities. The fair value of our foreign currency derivative
instruments is measured using the income approach whereby we use observable market data at the measurement
date and standard valuation techniques to convert future amounts to a single present value amount. These
observable inputs include spot rates, forward rates, interest rates and credit derivative market rates (refer to Notes
M and N for additional information).

Revenue Recognition
We recognize revenues and the related cost of goods sold (including shipping costs) at the time the products are
delivered to our customers. Revenue is recognized for retail sales (excluding home-delivered merchandise) at the
point of sale in the store and, for home-delivered merchandise and e-commerce sales, when the merchandise is
delivered to the customer. Discounts provided to customers are accounted for as a reduction of sales. We record a
reserve for estimated product returns in each reporting period. Shipping and handling fees charged to the
customer are recognized as revenue at the time the products are delivered to the customer. Revenues are
presented net of any taxes collected from customers and remitted to governmental authorities.

Sales Returns Reserve
Our customers may return purchased items for an exchange or refund. We record a reserve for estimated product
returns, net of cost of goods sold, based on historical return trends together with current product sales
performance. A summary of activity in our sales returns reserve is as follows:

In thousands

Balance at beginning of year
Provision for sales returns
Actual sales returns

Balance at end of year

1 Amounts are shown net of cost of goods sold.

Fiscal 20151 Fiscal 20141 Fiscal 20131

$

$

$

14,782
321,421
(317,090)

15,954
311,911
(313,083)

$

14,397
293,929
(292,372)

19,113

$

14,782

$

15,954

Vendor Allowances
We receive allowances or credits from certain vendors for volume rebates. We treat such volume rebates as an
offset to the cost of the product or services provided at the time the expense is recorded. These allowances and
credits received are recorded in both cost of goods sold and in selling, general and administrative expenses.

Cost of Goods Sold
Cost of goods sold includes cost of goods, occupancy expenses and shipping costs. Cost of goods consists of cost
of merchandise, inbound freight expenses, freight-to-store expenses and other inventory related costs such as
shrinkage, damages and replacements. Occupancy expenses consist of rent, depreciation and other occupancy
costs, including common area maintenance, property taxes and utilities. Shipping costs consist of third party
delivery services and shipping materials.

Selling, General and Administrative Expenses
Selling, general and administrative expenses consist of non-occupancy related costs associated with our retail
stores, distribution warehouses, customer care centers, supply chain operations (buying, receiving and inspection)
and corporate administrative functions. These costs include employment, advertising, third party credit card
processing and other general expenses.

Stock-Based Compensation
We account for stock-based compensation arrangements by measuring and recognizing compensation expense in
our Consolidated Financial Statements for all stock-based awards using a fair value based method. Restricted

44

stock units are valued using the closing price of our stock on the date prior to the date of grant. The fair value of
each stock-based award is amortized over the requisite service period.

Foreign Currency Translation
Some of our foreign operations have a functional currency other than the U.S. dollar. Assets and liabilities are
translated into U.S. dollars using the current exchange rates in effect at the balance sheet date, while revenues
and expenses are translated at the average exchange rates during the period. The resulting translation adjustments
are recorded as other comprehensive income within stockholders’ equity. Gains and losses are included in
selling, general and administrative expenses (except for those discussed in Note M).

Earnings Per Share
Basic earnings per share is computed as net earnings divided by the weighted average number of common shares
outstanding for the period. Diluted earnings per share is computed as net earnings divided by the weighted
average number of common shares outstanding for the period plus common stock equivalents. Common stock
equivalents consist of shares subject to stock-based awards with exercise prices less than or equal to the average
market price of our common stock for the period, to the extent their inclusion would be dilutive.

Income Taxes
Income taxes are accounted for using the asset and liability method. Under this method, deferred income taxes
arise from temporary differences between the tax basis of assets and liabilities and their reported amounts in our
Consolidated Financial Statements. We record reserves for our estimates of the additional income tax liability
that is more likely than not to result from the ultimate resolution of foreign and domestic tax examinations. At
any one time, many tax years are subject to examination by various taxing jurisdictions. The results of these
audits and negotiations with taxing authorities may affect the ultimate settlement of these issues. We review and
update the estimates used in the accrual for uncertain tax positions as more definitive information becomes
available from taxing authorities, upon completion of tax examination, upon expiration of statutes of limitation,
or upon occurrence of other events.

In order to compute income tax on an interim basis, we estimate what our effective tax rate will be for the full
fiscal year and adjust these estimates throughout the year as necessary. Adjustments to our income tax provision
due to changes in our estimated effective tax rate are recorded in the interim period in which the change occurs.
The tax expense (or benefit) related to items other than ordinary income is individually computed and recognized
when the items occur. Our effective tax rate in a given financial statement period may be materially impacted by
changes in the mix and level of our earnings in various taxing jurisdictions.

New Accounting Pronouncements
In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update
(“ASU”) 2014-09, Revenue from Contracts with Customers, to clarify the principles of recognizing revenue and
create common revenue recognition guidance between U.S. Generally Accepted Accounting Principles and
International Financial Reporting Standards. In addition, in March 2016, the FASB issued ASU 2016-08,
Revenue from Contracts with Customers: Principal versus Agent Considerations. The amendments are intended
to improve the operability and understandability of the implementation guidance on principal versus agent
considerations. These ASUs are effective retrospectively for fiscal years and interim periods within those years
beginning after December 15, 2017. We are currently assessing the potential impact of these ASUs on our
Consolidated Financial Statements.

In November 2015, the FASB issued ASU 2015-17, Balance Sheet Classification of Deferred Taxes, which
requires entities to present both deferred tax assets and deferred tax liabilities as noncurrent in a classified
balance sheet. This ASU is effective for fiscal years and interim periods within those years beginning after

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December 15, 2016; however, early adoption is permitted. We early adopted this ASU prospectively and have
presented both deferred tax assets and deferred tax liabilities as noncurrent in our Consolidated Balance Sheet as
of January 31, 2016. Prior balance sheets have not been retrospectively adjusted. For the significant components
of our deferred tax accounts, see Note D.

In January 2016, the FASB issued ASU 2016-01, Recognition and Measurement of Financial Assets and
Financial Liabilities, which revises an entity’s accounting related to the classification and measurement of
investments in equity securities and the presentation of certain fair value changes for financial liabilities
measured at fair value. This ASU is effective for fiscal years and interim periods within those fiscal years
beginning after December 15, 2017. We are currently assessing the potential impact of this ASU on our
Consolidated Financial Statements.

In February 2016, the FASB issued ASU 2016-02, Leases, which will require lessees to recognize a right-of-use
asset and a lease liability for virtually all of their leases (other than short-term leases). This ASU is effective for
fiscal years and interim periods within those years beginning after December 15, 2018. We are currently
assessing the potential impact of this ASU on our Consolidated Financial Statements.

Note B: Property and Equipment

Property and equipment consists of the following:

In thousands

Leasehold improvements
Fixtures and equipment
Capitalized software
Land and buildings
Corporate systems projects in progress 1
Construction in progress 2

Total

Accumulated depreciation

Property and equipment, net

Jan. 31, 2016 Feb. 1, 2015

$

861,852
714,911
455,954
172,782
115,296
20,325

$

852,372
691,001
431,259
192,841
91,885
10,119

2,341,120

2,269,477

(1,454,307)

(1,386,465)

$

886,813

$

883,012

1 Corporate systems projects in progress as of January 31, 2016 and February 1, 2015 include approximately $77.6 million

and $56.8 million, respectively, for the portion of our new inventory and order management system currently under
development and not ready for its intended use.

2 Construction in progress primarily consists of leasehold improvements and furniture and fixtures related to new, expanded

or remodeled retail stores where construction had not been completed as of year-end.

Note C: Borrowing Arrangements

Long-term debt consists of the following:

In thousands

Memphis-based distribution facility obligation (see Note F)

Jan. 31, 2016 Feb. 1, 2015

$

— $

1,968

Credit Facility
We have a $500,000,000 unsecured revolving line of credit (“credit facility”) that may be used to borrow
revolving loans or request the issuance of letters of credit. We may, upon notice to the administrative agent,
request existing or new lenders to increase the credit facility by up to $250,000,000, at such lenders’ option, to
provide for a total of $750,000,000 of unsecured revolving credit. As of January 31, 2016, we were in
compliance with our financial covenants under the credit facility and based on current projections, we expect to
remain in compliance throughout fiscal 2016. The credit facility matures on November 19, 2019, at which time
all outstanding borrowings must be repaid and all outstanding letters of credit must be cash collateralized.

46

We may elect interest rates calculated at (i) Bank of America’s prime rate (or, if greater, the average rate on
overnight federal funds plus one-half of one percent, or a rate based on LIBOR plus one percent) plus a margin
based on our leverage ratio or (ii) LIBOR plus a margin based on our leverage ratio. During fiscal 2015, we had
borrowings of $200,000,000 under the credit facility (at a weighted average interest rate of 1.11%), all of which
were repaid in the fourth quarter of fiscal 2015, and no amounts were outstanding as of January 31, 2016. During
fiscal 2014, we had borrowings of $90,000,000 under the credit facility (at a weighted average interest rate of
1.05%), all of which were repaid in the fourth quarter of fiscal 2014, and no amounts were outstanding as of
February 1, 2015. Additionally, as of January 31, 2016, $13,367,000 in issued but undrawn standby letters of
credit was outstanding under the credit facility. The standby letters of credit were issued to secure the liabilities
associated with workers’ compensation and other insurance programs.

Letter of Credit Facilities
We have three unsecured letter of credit reimbursement facilities for a total of $70,000,000, each of which
matures on August 27, 2016. The letter of credit facilities contain covenants that are consistent with our
unsecured revolving line of credit. Interest on unreimbursed amounts under the letter of credit facilities accrues at
the lender’s prime rate (or, if greater, the average rate on overnight federal funds plus one-half of one percent)
plus 2.0%. As of January 31, 2016, an aggregate of $6,088,000 was outstanding under the letter of credit
facilities, which represents only a future commitment to fund inventory purchases to which we had not taken
legal title. The latest expiration possible for any future letters of credit issued under the facilities is January 24,
2017.

Note D: Income Taxes

The components of earnings before income taxes, by tax jurisdiction, are as follows:

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In thousands

United States
Foreign

Total earnings before income taxes

The provision for income taxes consists of the following:

In thousands
Current

Federal
State
Foreign
Total current

Deferred
Federal
State
Foreign
Total deferred

Total provision

Fiscal 2015 Fiscal 2014 Fiscal 2013

$

$

462,701
25,306

488,007

$

$

482,739
19,464

502,203

$

$

448,764
3,918

452,682

Fiscal 2015 Fiscal 2014 Fiscal 2013

$

$

156,812
22,969
5,594
185,375

(6,093)
1,258
(2,601)
(7,436)
177,939

$

$

157,227
31,959
4,411
193,597

2,719
(2,547)
(420)
(248)
193,349

$

$

173,686
25,748
2,690
202,124

(26,324)
(1,277)
(743)
(28,344)
173,780

We have historically elected not to provide for U.S. income taxes with respect to the undistributed earnings of
our foreign subsidiaries as we intended to utilize those earnings in our foreign operations for an indefinite period
of time. As of January 31, 2016, the accumulated undistributed earnings of all foreign subsidiaries were
approximately $66,500,000 and are sufficient to support our anticipated future cash needs for our foreign
operations. We currently intend to utilize those undistributed earnings for an indefinite period of time and will
only repatriate such earnings when it is tax effective to do so. If we did not consider these earnings to be
indefinitely reinvested, the deferred tax liability would have been in the range of $8,000,000 to $12,000,000 at
January 31, 2016.

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A reconciliation of income taxes at the federal statutory corporate rate to the effective rate is as follows:

Federal income taxes at the statutory rate
State income tax rate
Other
Effective tax rate

Significant components of our deferred tax accounts are as follows:

Deferred tax assets (liabilities), in thousands

Customer deposits
Merchandise inventories
Stock-based compensation
Deferred rent
Accrued liabilities
Compensation
State taxes
Executive deferral plan
Deferred lease incentives
Prepaid catalog expenses
Depreciation
Other
Valuation allowance

Total deferred tax assets, net

Fiscal 2015 Fiscal 2014 Fiscal 2013
35.0%
3.7%
(0.3%)
38.4%

35.0%
4.0%
(0.5%)
38.5%

35.0%
3.2%
(1.7%)
36.5%

$

Jan. 31, 2016 Feb. 1, 2015
60,989
$
30,328
19,857
18,925
28,866
15,968
7,061
5,437
(37,098)
(12,753)
(9,888)
8,759
(1,568)
134,883

64,742
31,752
21,365
19,952
17,028
15,776
6,723
6,003
(36,475)
(10,883)
(4,527)
11,451
(1,123)
141,784

$

$

As of January 31, 2016, we adopted ASU 2015-17, Balance Sheet Classification of Deferred Taxes. We have
adopted this ASU prospectively and have presented both deferred tax assets and deferred tax liabilities as
noncurrent in our Consolidated Balance Sheet as of January 31, 2016. Prior balance sheets have not been
retrospectively adjusted (see Note A).

The following table summarizes the activity related to our gross unrecognized tax benefits:

In thousands
Balance at beginning of year

Increases related to current year’s tax positions
Increases related to prior years’ tax positions
Decreases related to prior years’ tax positions
Settlements
Lapses in statute of limitations

Balance at end of year

Fiscal 2015
14,359
$
2,765
101
(341)
(2,912)
(682)
13,290

$

Fiscal 2014
10,765
$
3,093
2,007
(138)
(1,144)
(224)
14,359

$

Fiscal 2013
8,990
$
3,351
328
(42)
(170)
(1,692)
10,765

$

As of January 31, 2016, we had $13,290,000 of gross unrecognized tax benefits, of which $8,948,000 would, if
recognized, affect the effective tax rate.

We accrue interest and penalties related to unrecognized tax benefits in the provision for income taxes. As of
January 31, 2016 and February 1, 2015, our accruals for the payment of interest and penalties totaled $2,649,000
and $2,412,000, respectively, primarily related to the payment of interest.

Due to the potential resolution of state issues, it is reasonably possible that the balance of our gross unrecognized
tax benefits could decrease within the next twelve months by a range of $0 to $2,100,000.

We file income tax returns in the U.S. federal jurisdiction and various state and foreign jurisdictions. The Internal
Revenue Service (IRS) has concluded examination of our U.S. federal income tax returns for years prior to fiscal
2011 without any significant adjustments. Substantially all material state, local and foreign income tax
examinations have been concluded through fiscal 2004.

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Note E: Accounting for Leases

Operating Leases
We lease store locations, distribution centers, customer care centers, corporate facilities and certain equipment
for original terms ranging generally from 3 to 22 years. Certain leases contain renewal options for periods up to
20 years. The rental payments for our store leases are typically structured as either: minimum rent; rent based on
a percentage of store sales; minimum rent plus additional rent based on a percentage of store sales; or rent based
on a percentage of store sales if a specified store sales threshold or contractual obligation of the landlord has not
been met. Contingent rental payments, including rental payments that are based on a percentage of sales, cannot
be predicted with certainty at the onset of the lease term. Accordingly, such contingent rental payments are
recorded as incurred each period and are excluded from our calculation of deferred rent liability.

Total rent expense for all operating leases was as follows:

In thousands

Rent expense
Contingent rent expense
Rent expense before deferred lease incentive income
Deferred lease incentive income
Less: sublease rental income
Total rent expense1

Fiscal 2015

Fiscal 2014 Fiscal 2013

$

$

224,564
33,985
258,549
(24,679)
(608)
233,262

$

$

215,221
32,699
247,920
(24,420)
(560)
222,940

$

$

201,727
34,608
236,335
(25,385)
(536)
210,414

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1 Excludes all other occupancy-related costs including depreciation, common area maintenance, property taxes and utilities.

The aggregate future minimum annual cash rental payments under non-cancelable operating leases in effect at
January 31, 2016 were as follows:

In thousands

Fiscal 2016
Fiscal 2017
Fiscal 2018
Fiscal 2019
Fiscal 2020
Thereafter

Total

Lease Commitments1

$

257,805
242,036
218,381
197,055
168,046
650,585

$ 1,733,908

1 Projected cash payments include only those amounts that are fixed and determinable as of the reporting date and are not
necessarily representative of future expected rent expense. We currently pay rent for certain store locations based on a
percentage of store sales. As future store sales cannot be predicted with certainty, projected payments for these locations are
based on minimum rent, which is generally higher than rent based on a percentage of store sales. We incur other lease
obligation expenses, such as common area maintenance and other executory costs, which are not fixed in nature and are thus
not included in the future projected cash payments reflected above. In addition, projected cash payments do not include any
benefit from deferred lease incentive income, which is reflected within “Total rent expense” above.

Note F: Memphis-Based Distribution Facilities

Our Memphis-based distribution facility includes an operating lease entered into in August 1990 for a
distribution facility in Memphis, Tennessee. The lessor is a general partnership comprised of the estate of W.
Howard Lester, our former Chairman of the Board and Chief Executive Officer, and the estate of James A.
McMahan, a former Director Emeritus and significant stockholder, and two unrelated parties. The partnership
does not have operations separate from the leasing of this distribution facility and does not have lease agreements
with any unrelated third parties. The terms of the lease automatically renewed until the bonds that financed the
construction of the facility were fully repaid during the second quarter of fiscal 2015. Simultaneously, we entered
into an agreement with the partnership to lease the facility through July 2017. We made annual rental payments

49

of approximately $3,050,000, $2,432,000 and $2,448,000 including applicable taxes, insurance and maintenance
expenses in fiscal 2015, fiscal 2014 and fiscal 2013, respectively.

Prior to August 2, 2015, the partnership described above qualified as a variable interest entity and was
consolidated by us due to its related party relationship and our obligation to renew the lease until the bonds were
fully repaid. Accordingly, as of August 2, 2015, this facility was no longer being consolidated by us.

Note G: Earnings Per Share

The following is a reconciliation of net earnings and the number of shares used in the basic and diluted earnings
per share computations:

In thousands, except per share amounts

Fiscal 2015
Basic

Effect of dilutive stock-based awards

Diluted
Fiscal 2014
Basic

Effect of dilutive stock-based awards

Diluted

Fiscal 2013
Basic

Effect of dilutive stock-based awards

Diluted

Net Earnings

Weighted
Average Shares

Earnings
Per Share

$

$

$

$

$

$

310,068

310,068

308,854

308,854

278,902

278,902

90,787
1,315
92,102

93,634
1,566
95,200

96,669
2,096
98,765

$

$

$

$

$

$

3.42

3.37

3.30

3.24

2.89

2.82

Stock-based awards of 12,000 and 21,000 were excluded from the computation of diluted earnings per share in
fiscal 2015 and fiscal 2014, respectively, as their inclusion would be anti-dilutive. There were no stock-based
awards excluded from the computation of diluted earnings per share in fiscal 2013.

Note H: Stock-Based Compensation

Equity Award Programs
Our Amended and Restated 2001 Long-Term Incentive Plan (the “Plan”) provides for grants of incentive stock
options, nonqualified stock options, stock-settled stock appreciation rights (collectively, “option awards”),
restricted stock awards, restricted stock units (including those that are performance-based), deferred stock awards
(collectively, “stock awards”) and dividend equivalents up to an aggregate of 32,310,000 shares. As of
January 31, 2016, there were approximately 9,439,000 shares available for future grant. Awards may be granted
under the Plan to officers, employees and non-employee members of the board of directors of the company (the
“Board”) or any parent or subsidiary. Shares issued as a result of award exercises or releases are primarily funded
with the issuance of new shares.

Option Awards
Annual grants of option awards are limited to 1,000,000 shares on a per person basis and have a maximum term
of seven years. The exercise price of these option awards is not less than 100% of the closing price of our stock
on the day prior to the grant date. Option awards granted to employees generally vest evenly over a period of four
years for service-based awards. Certain option awards contain vesting acceleration clauses resulting from events
including, but not limited to, retirement, merger or a similar corporate event.

Stock Awards
Annual grants of stock awards are limited to 1,000,000 shares on a per person basis. Stock awards granted to
employees generally vest evenly over a period of four years for service-based awards. Certain performance-based
awards, which have variable payout conditions based on predetermined financial targets, vest three years from

50

the date of grant. Certain stock awards and other agreements contain vesting acceleration clauses resulting from
events including, but not limited to, retirement, merger or a similar corporate event. Stock awards granted to non-
employee Board members generally vest in one year. Non-employee Board members automatically receive stock
awards on the date of their initial election to the Board and annually thereafter on the date of the annual meeting
of stockholders (so long as they continue to serve as a non-employee Board member).

Stock-Based Compensation Expense
During fiscal 2015, fiscal 2014 and fiscal 2013, we recognized total stock-based compensation expense, as a
component of selling, general and administrative expenses, of $41,357,000, $44,632,000 and $38,788,000,
respectively. As of January 31, 2016, there was $52,481,000 of unrecognized stock-based compensation expense
(net of estimated forfeitures), which we expect to recognize on a straight-line basis over a weighted average
remaining service period of approximately two years. At each reporting period, all compensation expense
attributable to vested awards has been fully recognized.

Stock Options
The following table summarizes our stock option activity during fiscal 2015:

Balance at February 1, 2015 (100% vested)

Granted
Exercised
Cancelled

Balance at January 31, 2016 (100% vested)

Weighted
Average
Exercise
Price
39.05
—
38.64
—
39.80

$

Shares
107,000
—
(68,500) $
—
38,500

$

Weighted Average
Contractual Term
Remaining (Years)

Intrinsic
Value1

F
o
r
m
1
0
-
K

0.31

$457,000

1

Intrinsic value for outstanding and vested options is based on the excess of the market value of our common stock on the
last business day of the fiscal year (or $51.66) over the exercise price.

No stock options were granted in fiscal 2015, fiscal 2014 or fiscal 2013. The total intrinsic value of stock options
exercised was $2,722,000 for fiscal 2015, $3,564,000 for fiscal 2014 and $3,834,000 for fiscal 2013. Intrinsic
value for options exercised is based on the excess of the market value over the exercise price on the date of
exercise.

Stock-Settled Stock Appreciation Rights
A stock-settled stock appreciation right is an award that allows the recipient to receive common stock equal to
the appreciation in the fair market value of our common stock between the grant date and the conversion date for
the number of shares converted.

The following table summarizes our stock-settled stock appreciation right activity during fiscal 2015:

Balance at February 1, 2015

Granted
Converted into common stock
Cancelled

Balance at January 31, 2016 (100% vested)

Shares
1,159,948
—
(521,913)
(3,426)
634,609

$

Weighted
Average
Conversion
Price1
29.36
—
31.26
35.10
27.76

$

Weighted Average
Contractual Term
Remaining (Years)

Intrinsic
Value2

2.23

$15,165,000

1 Conversion price is equal to the market value on the date of grant.
2

Intrinsic value for outstanding and vested rights is based on the excess of the market value of our common stock on the last
business day of the fiscal year (or $51.66) over the conversion price.

51

No stock-settled stock appreciation rights were granted in fiscal 2015, fiscal 2014 or fiscal 2013. The total
intrinsic value of awards converted to common stock was $24,465,000 for fiscal 2015, $26,837,000 for fiscal
2014 and $18,046,000 for fiscal 2013. Intrinsic value for conversions is based on the excess of the market value
on the date of conversion over the conversion price.

Restricted Stock Units
The following table summarizes our restricted stock unit activity during fiscal 2015:

Weighted
Average
Grant Date
Fair Value

Weighted Average
Contractual Term
Remaining (Years)

Shares

Intrinsic
Value1

Balance at February 1, 2015

Granted
Released
Cancelled

2,313,477

$

821,072
(656,452)
(189,139)

Balance at January 31, 2016
Vested plus expected to vest at January 31, 2016

2,288,958
1,436,810

$
$

52.47

76.19
51.34
57.45

60.89
61.20

2.50
2.35

$118,248,000
$ 74,226,000

1

Intrinsic value for outstanding and unvested restricted stock units is based on the market value of our common stock on the
last business day of the fiscal year (or $51.66).

The following table summarizes additional information about restricted stock units:

Fiscal 2015

Fiscal 2014

Fiscal 2013

Weighted average grant date fair value per share of awards granted
Intrinsic value of awards released1

$
76.19
$50,773,000

$
63.18
$101,189,000

$
53.59
$24,568,000

1

Intrinsic value for releases is based on the market value on the date of release.

Tax Effect
We present tax benefits resulting from the settlement of stock-based awards as operating cash flows in our
Consolidated Statements of Cash Flows. Tax deductions in excess of the cumulative compensation cost
recognized for stock-based awards settled are presented as a financing cash inflow and an operating cash outflow.
During fiscal 2015, fiscal 2014 and fiscal 2013, net proceeds related to stock-based awards was $2,647,000,
$4,077,000 and $6,614,000, respectively, and the current tax benefit related to stock-based awards totaled
$30,352,000, $52,798,000 and $17,940,000, respectively.

Note I: Williams-Sonoma, Inc. 401(k) Plan and Other Employee Benefits

We have a defined contribution retirement plan, the Williams-Sonoma, Inc. 401(k) Plan (the “401(k) Plan”),
which is intended to be qualified under Internal Revenue Code sections 401(a), 401(k), 401(m) and 4975(e)(7).
The 401(k) Plan permits eligible employees to make salary deferral contributions up to 75% of their eligible
compensation each pay period (7% for highly-compensated employees). Employees designate the funds in which
their contributions are invested. Each participant may choose to have his or her salary deferral contributions and
earnings thereon invested in one or more investment funds, including our company stock fund.

Our matching contribution is equal to 50% of each participant’s salary deferral contribution, taking into account
only those contributions that do not exceed 6% of the participant’s eligible pay for the pay period. Each
participant’s matching contribution is earned on a semi-annual basis with respect to eligible salary deferrals for
those employees that are employed with the company on June 30th or December 31st of the year in which the
deferrals are made. Each associate must complete one year of service prior to receiving company matching
contributions. For the first five years of the participant’s employment, all matching contributions vest at the rate
of 20% per year of service, measuring service from the participant’s hire date. Thereafter, all matching
contributions vest immediately. Our contributions to the plan were $6,915,000, $6,038,000 and $5,538,000 in
fiscal 2015, fiscal 2014 and fiscal 2013, respectively.

52

F
o
r
m
1
0
-
K

The 401(k) Plan consists of two parts: a profit sharing plan portion and a stock bonus plan/employee stock
ownership plan (the “ESOP”). The ESOP portion is the portion that is invested in the Williams-Sonoma, Inc.
Stock Fund. The profit sharing and ESOP components of the 401(k) Plan are considered a single plan under
Internal Revenue Code section 414(l).

We also have a nonqualified executive deferred compensation plan that provides supplemental retirement income
benefits for a select group of management. This plan permits eligible employees to make salary and bonus
deferrals that are 100% vested. We have an unsecured obligation to pay in the future the value of the deferred
compensation adjusted to reflect the performance, whether positive or negative, of selected investment
measurement options chosen by each participant during the deferral period. As of January 31, 2016 and
February 1, 2015, $15,929,000 and $14,446,000, respectively, is included in other long-term obligations related
to these deferred compensation liabilities. Additionally, we have purchased life insurance policies on certain
participants to potentially offset these unsecured obligations. The cash surrender value of these policies was
$17,112,000 and $17,422,000 as of January 31, 2016 and February 1, 2015, respectively, and is included in other
assets, net.

Note J: Commitments and Contingencies

We are involved in lawsuits, claims and proceedings incident to the ordinary course of our business. These
disputes, which are not currently material, are increasing in number as our business expands and our company
grows larger. We review the need for any loss contingency reserves and establish reserves when, in the opinion
of management, it is probable that a matter would result in liability, and the amount of loss, if any, can be
reasonably estimated. In view of the inherent difficulty of predicting the outcome of these matters, it may not be
possible to determine whether any loss is probable or to reasonably estimate the amount of the loss until the case
is close to resolution, in which case no reserve is established until that time. Any claims against us, whether
meritorious or not, could be time consuming, result in costly litigation, require significant amounts of
management time and result in the diversion of significant operational resources. The results of these lawsuits,
claims and proceedings cannot be predicted with certainty. However, we believe that the ultimate resolution of
these current matters will not have a material adverse effect on our consolidated financial statements taken as a
whole.

Note K: Stock Repurchase Program and Dividends

During fiscal 2015, we repurchased 2,950,438 shares of our common stock at an average cost of $76.26 per share
and a total cost of approximately $224,995,000 under our $750,000,000 stock repurchase program. In addition, in
March 2016, we announced that our Board of Directors had authorized a new stock repurchase program to
purchase up to $500,000,000 of our common stock that we intend to execute over the next three years. As of
January 31, 2016, we held treasury stock of $1,906,000 which represents the cost of shares available for issuance
in certain foreign jurisdictions as a result of future stock-based award settlements.

During fiscal 2014, we repurchased 3,331,557 shares of our common stock at an average cost of $67.35 per share
and a total cost of approximately $224,377,000. During fiscal 2013, we repurchased 4,344,962 shares of our
common stock at an average cost of $55.07 per share and a total cost of approximately $239,274,000.

Stock repurchases under these programs may be made through open market and privately negotiated transactions
at times and in such amounts as management deems appropriate. The timing and actual number of shares
repurchased will depend on a variety of factors including price, corporate and regulatory requirements, capital
availability and other market conditions. The stock repurchase programs do not have an expiration date and may
be limited or terminated at any time without prior notice.

Total cash dividends declared in fiscal 2015, fiscal 2014 and fiscal 2013, were approximately $130,290,000, or
$1.40 per common share, $125,378,000, or $1.32 per common share and $121,688,000, or $1.24 per common
share, respectively. In March 2016, we announced that our Board of Directors had authorized a 6% increase in
our quarterly cash dividend, from $0.35 to $0.37 per common share, subject to capital availability. Our quarterly
cash dividend may be limited or terminated at any time.

53

Note L: Segment Reporting

We have two reportable segments, e-commerce and retail. The e-commerce segment has the following
merchandising strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-
Sonoma Home, Rejuvenation and Mark and Graham, which sell our products through our e-commerce websites
and direct-mail catalogs. Our e-commerce merchandising strategies are operating segments, which have been
aggregated into one reportable segment, e-commerce. The retail segment has the following merchandising
strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, which sell our
products through our retail stores. Our retail merchandising strategies are operating segments, which have been
aggregated into one reportable segment, retail. Management’s expectation is that the overall economic
characteristics of each of our operating segments will be similar over time based on management’s judgment that
the operating segments have had similar historical economic characteristics and are expected to have similar
long-term financial performance in the future.

These reportable segments are strategic business units that offer similar products for the home. They are
managed separately because the business units utilize two distinct distribution and marketing strategies. Based on
management’s best estimate, our operating segments include allocations of certain expenses, including
advertising and employment costs, to the extent they have been determined to benefit both channels. These
operating segments are aggregated at the channel level for reporting purposes due to the fact that our brands are
interdependent for economies of scale and we do not maintain fully allocated income statements at the brand
level. As a result, material financial decisions related to the brands are made at the channel level. Furthermore, it
is not practicable for us to report revenue by product group.

We use operating income to evaluate segment profitability. Operating income is defined as earnings (loss) before
net interest income (expense) and income taxes. Unallocated costs before interest and income taxes include
corporate employee-related costs, occupancy expenses (including depreciation expense), administrative costs and
third party service costs, primarily in our corporate administrative and systems departments. Unallocated assets
include corporate cash and cash equivalents, deferred income taxes, the net book value of corporate facilities and
related information systems, and other corporate long-lived assets.

Income tax information by reportable segment has not been included as income taxes are calculated at a
company-wide level and are not allocated to each reportable segment.

54

Segment Information

In thousands

Fiscal 2015

Net revenues1
Depreciation and amortization expense
Operating income
Assets2
Capital expenditures

Fiscal 2014

Net revenues1
Depreciation and amortization expense
Operating income
Assets2
Capital expenditures

Fiscal 2013

Net revenues1
Depreciation and amortization expense
Operating income
Assets2
Capital expenditures

E-commerce

Retail Unallocated

Total

$ 2,522,580
32,056
562,081
625,951
22,293

$ 2,453,510
83,027
239,288
1,049,892
102,717

$ 2,370,694
32,116
560,396
600,503
41,633

$ 2,328,025
80,154
248,535
1,028,293
97,247

$ 2,115,022
25,588
502,143
517,086
38,195

$ 2,272,867
78,423
248,894
975,994
89,331

$

$

$

— $ 4,976,090
167,760
488,634
2,417,427
202,935

52,677
(312,735)
741,584
77,925

— $ 4,698,719
162,273
502,265
2,330,277
204,800

50,003
(306,666)
701,481
65,920

— $ 4,387,889
149,795
452,098
2,336,734
193,953

45,784
(298,939)
843,654
66,427

F
o
r
m
1
0
-
K

1

2

Includes net revenues related to our international operations (including our operations in Canada, Australia, the United
Kingdom and our franchise businesses) of approximately $298.9 million, $235.8 million and $215.5 million in fiscal 2015,
fiscal 2014 and fiscal 2013, respectively.
Includes long-term assets related to our international operations of approximately $61.7 million, $58.3 million and $61.4
million in fiscal 2015, fiscal 2014 and fiscal 2013, respectively.

Note M: Derivative Financial Instruments

We have retail and/or e-commerce businesses in Canada, Australia and the United Kingdom, and operations
throughout Asia and Europe, which expose us to market risk associated with foreign currency exchange rate
fluctuations. Substantially all of our purchases and sales are denominated in U.S. dollars, which limits our
exposure to this risk. To mitigate this risk, we hedge a portion of our foreign currency exposure with foreign
currency forward contracts in accordance with our risk management policies. We do not enter into such contracts
for speculative purposes.

The assets or liabilities associated with the derivative instruments are measured at fair value and recorded in
either other current assets or other current liabilities. As discussed below, the accounting for gains and losses
resulting from changes in fair value depends on whether the derivative instrument is designated as a hedge and
qualifies for hedge accounting in accordance with the Financial Accounting Standards Board Accounting
Standards Codification (“ASC”) 815, Derivatives and Hedging.

Cash Flow Hedges
We enter into foreign currency forward contracts designated as cash flow hedges (to sell Canadian dollars and
purchase U.S. dollars) for forecasted inventory purchases in U.S. dollars by our foreign subsidiaries. These
hedges generally have terms of up to 12 months. All hedging relationships are formally documented, and the
forward contracts are designed to mitigate foreign currency exchange risk on hedged transactions. We record the
effective portion of changes in the fair value of our cash flow hedges in other comprehensive income (“OCI”)
until the earlier of when the hedged forecasted inventory purchase occurs or the respective contract reaches
maturity. Subsequently, as the inventory is sold to the customer, we reclassify amounts previously recorded in
OCI to cost of goods sold. Changes in the fair value of the forward contract related to interest charges (or forward
points) are excluded from the assessment and measurement of hedge effectiveness and are recorded immediately

55

in other income (expense), net. Based on the rates in effect as of January 31, 2016, we expect to reclassify a net
gain of approximately $1,171,000 from OCI to cost of goods sold over the next 12 months.

We also enter into non-designated foreign currency forward contracts (to sell Australian dollars and purchase
U.S. dollars) to reduce the exchange risk associated with our assets and liabilities denominated in a foreign
currency. Any foreign exchange gains (losses) related to these contracts are recognized in other income
(expense), net.

As of January 31, 2016, and February 1, 2015, we had foreign currency forward contracts outstanding (in U.S.
dollars) with notional values as follows:

In thousands

Contracts designated as cash flow hedges
Contracts not designated as cash flow hedges

Jan. 31, 2016 Feb. 1, 2015

$
$

24,500
40,000

$
$

15,900
21,000

Hedge effectiveness is evaluated prospectively at inception, on an ongoing basis, as well as retrospectively using
regression analysis. Any measureable ineffectiveness of the hedge is recorded in other income (expense), net. No
gain or loss was recognized for cash flow hedges due to hedge ineffectiveness and all hedges were deemed
effective for assessment purposes for fiscal 2015, fiscal 2014 and fiscal 2013.

The effect of derivative instruments in our Consolidated Financial Statements, pre tax, was as follows:

In thousands

Net gain recognized in OCI
Net gain reclassified from OCI into cost of goods sold
Net foreign exchange gain (loss) recognized in other income (expense):

Instruments designated as cash flow hedges1
Instruments not designated or de-designated2

Fiscal 2015 Fiscal 2014 Fiscal 2013

$
$

$
$

1,454 $
1,605 $

1,153 $
573 $

(66) $
2,838 $

(155) $
(1,795) $

870
129

(109)
906

1 Changes in fair value of the forward contract related to interest charges (or forward points).
2 Changes in fair value for instruments not designated as cash flow hedges as well as de-designated instruments.

The fair values of our derivative financial instruments are presented below. All fair values were measured using
Level 2 inputs as defined by the fair value hierarchy described in Note N.

In thousands

Balance sheet location

Jan. 31, 2016 Feb. 1, 2015

Derivatives designated as hedging instruments:
Cash flow hedge foreign currency forward contracts
Cash flow hedge foreign currency forward contracts
Total, net

Derivatives not designated as hedging instruments:
Foreign currency forward contracts
Foreign currency forward contracts
Total, net

Other current assets
Other current liabilities

Other current assets
Other current liabilities

$

$

$

$

866
(115)
751

$

$

— $

(471)
(471) $

1,015
(9)
1,006

427
—
427

We record all derivative assets and liabilities on a gross basis. They do not meet the balance sheet netting criteria
as discussed in ASC 210, Balance Sheet, because we do not have master netting agreements established with our
derivative counterparties that would allow for net settlement.

56

Note N: Fair Value Measurements

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly
transaction between market participants at the measurement date.

We determine the fair value of financial and non-financial assets and liabilities using the fair value hierarchy
established by ASC 820, Fair Value Measurement, which defines three levels of inputs that may be used to
measure fair value, as follows:

•

•

•

Level 1: inputs which include quoted prices in active markets for identical assets or liabilities;

Level 2: inputs which include observable inputs other than Level 1 inputs, such as quoted prices in active
markets for similar assets or liabilities; quoted prices for identical or similar assets or liabilities in markets
that are not active; or other inputs that are observable or can be corroborated by observable market data for
substantially the full term of the asset or liability; and

Level 3: inputs which include unobservable inputs that are supported by little or no market activity and that
are significant to the fair value of the underlying asset or liability.

The fair values of our cash and cash equivalents are based on Level 1 inputs, which include quoted prices in
active markets for identical assets.

Foreign Currency Derivatives and Hedging Instruments
We use the income approach to value our derivatives using observable Level 2 market data at the measurement
date and standard valuation techniques to convert future amounts to a single present value amount, assuming that
participants are motivated but not compelled to transact. Level 2 inputs are limited to quoted prices that are
observable for the assets and liabilities, which include interest rates and credit risk ratings. We use mid-market
pricing as a practical expedient for fair value measurements. Key inputs for currency derivatives are the spot
rates, forward rates, interest rates and credit derivative market rates.

The counterparties associated with our foreign currency forward contracts are large credit-worthy financial
institutions, and the derivatives transacted with these entities are relatively short in duration, therefore, we do not
consider counterparty concentration and non-performance to be material risks at this time. Both we and our
counterparties are expected to perform under the contractual terms of the instruments. None of the derivative
contracts entered into are subject to credit risk-related contingent features or collateral requirements.

Property and Equipment
We review the carrying value of all long-lived assets for impairment, primarily at a store level, whenever events
or changes in circumstances indicate that the carrying value of an asset may not be recoverable. We measure
these assets at fair value on a nonrecurring basis using Level 3 inputs as defined in the fair value hierarchy. The
fair value is based on the present value of estimated future cash flows using a discount rate that approximates our
weighted average cost of capital.

There were no transfers between Level 1, 2 or 3 categories during fiscal 2015 and fiscal 2014.

F
o
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m
1
0
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K

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Note O. Accumulated Other Comprehensive Income

Changes in accumulated other comprehensive income (loss) by component, net of tax, are as follows:

Foreign Currency
Translation

Cash Flow
Hedges

Accumulated Other
Comprehensive
Income (Loss)

In thousands

Balance at February 3, 2013

Foreign currency translation adjustments
Change in fair value of derivative financial

instruments

Reclassification adjustment for realized gains on

derivative financial instruments1

Other comprehensive income (loss)

Balance at February 2, 2014

Foreign currency translation adjustments
Change in fair value of derivative financial

instruments

Reclassification adjustment for realized gains on

derivative financial instruments1

Other comprehensive income (loss)

Balance at February 1, 2015

Foreign currency translation adjustments
Change in fair value of derivative financial

instruments

Reclassification adjustment for realized gains on

derivative financial instruments1

Other comprehensive income (loss)

$

13,633

$

— $

(7,850)

—

—

(7,850)

5,783

(9,305)

—

—

(9,305)

(3,522)

(7,958)

—

—

(7,958)

—

870

(129)

741

741

—

806

(573)

233

974

—

1,074

(1,184)

(110)

13,633

(7,850)

870

(129)

(7,109)

6,524

(9,305)

806

(573)

(9,072)

(2,548)

(7,958)

1,074

(1,184)

(8,068)

(10,616)

Balance at January 31, 2016

$

(11,480) $

864

$

1 Refer to Note M for additional disclosures about reclassifications out of accumulated other comprehensive

income and their corresponding effects on the respective line items in the Consolidated Statements of
Earnings.

58

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of Williams-Sonoma, Inc.:

We have audited the accompanying consolidated balance sheets of Williams-Sonoma, Inc. and subsidiaries (the
“Company”) as of January 31, 2016 and February 1, 2015, and the related consolidated statements of earnings,
comprehensive income, stockholders’ equity and cash flows for each of the three years in the period ended
January 31, 2016. We also have audited the Company’s internal control over financial reporting as of January 31,
2016, based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee
of Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible for these
consolidated financial statements, for maintaining effective internal control over financial reporting, and for its
assessment of the effectiveness of internal control over financial reporting, included in the accompanying
“Management’s Report on Internal Control Over Financial Reporting.” Our responsibility is to express an
opinion on these consolidated financial statements and an opinion on the Company’s internal control over
financial reporting based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement and whether effective internal control over
financial reporting was maintained in all material respects. Our audits of the financial statements included
examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing
the accounting principles used and significant estimates made by management, and evaluating the overall
financial statement presentation. Our audit of internal control over financial reporting included obtaining an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our
audits also included performing such other procedures as we considered necessary in the circumstances. We
believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the
company’s principal executive and principal financial officers, or persons performing similar functions, and
effected by the company’s board of directors, management, and other personnel to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of
collusion or improper management override of controls, material misstatements due to error or fraud may not be
prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal
control over financial reporting to future periods are subject to the risk that the controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.

F
o
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m
1
0
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K

59

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the
financial position of Williams-Sonoma, Inc. and subsidiaries as of January 31, 2016 and February 1, 2015, and
the results of their operations and their cash flows for each of the three years in the period ended January 31,
2016, in conformity with accounting principles generally accepted in the United States of America. Also, in our
opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of
January 31, 2016, based on the criteria established in Internal Control — Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission.

As discussed in Note A to the consolidated financial statements, the Company changed its method of accounting
for deferred income taxes in 2015 due to the adoption of ASU 2015-17, “Balance Sheet Classifications of
Deferred Taxes.”

/s/ DELOITTE & TOUCHE LLP

San Francisco, California
March 31, 2016

60

Quarterly Financial Information
(Unaudited)

In thousands, except per share amounts

Fiscal 2015

Net revenues
Gross profit
Operating income
Net earnings
Basic earnings per share1
Diluted earnings per share1

Fiscal 2014

Net revenues
Gross profit
Operating income
Net earnings
Basic earnings per share1
Diluted earnings per share1

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter

Full
Year

$1,030,676
378,841
71,928
44,790
0.49
0.48

$
$

First
Quarter

$ 974,330
368,408
74,326
46,162
0.49
0.48

$
$

$1,127,028
406,625
83,343
53,668
0.59
0.58

$
$

$1,232,082
451,188
110,683
70,482
0.78
0.77

$
$

$1,586,304
607,560
222,680
141,128
1.57
1.55

$
$

$4,976,090
1,844,214
488,634
310,068
3.42
3.37

$
$

Second
Quarter

Third
Quarter

Fourth
Quarter

Full
Year

$1,039,102
382,098
85,336
50,747
0.54
0.53

$
$

$1,143,162
431,407
104,720
64,908
0.70
0.68

$
$

$1,542,125
618,591
237,883
147,037
1.60
1.57

$
$

$4,698,719
1,800,504
502,265
308,854
3.30
3.24

$
$

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1 Due to differences between quarterly and full year weighted average share count calculations, and the effect of quarterly

rounding to the nearest cent per share, full year earnings per share may not equal the sum of the quarters.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

As of January 31, 2016, an evaluation was performed by management, with the participation of our Chief
Executive Officer (“CEO”) and our Chief Financial Officer (“CFO”), of the effectiveness of our disclosure
controls and procedures. Based on that evaluation, our management, including our CEO and CFO, concluded that
our disclosure controls and procedures are effective to ensure that information we are required to disclose in
reports that we file or submit under the Securities Exchange Act of 1934 is accumulated and communicated to
our management, including our CEO and CFO, as appropriate, to allow for timely discussions regarding required
disclosures, and that such information is recorded, processed, summarized and reported within the time periods
specified in the rules and forms of the SEC.

Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over the company’s
financial reporting. These internal controls are designed to provide reasonable assurance that the reported
information is fairly presented, that disclosures are adequate and that the judgments inherent in the preparation of
financial statements are reasonable. There are inherent limitations in the effectiveness of any internal control,
including the possibility of human error and the circumvention or overriding of controls. Further, because of
changes in conditions, the effectiveness of any internal control may vary over time.

Our management assessed the effectiveness of the company’s internal control over financial reporting as of
January 31, 2016. In making this assessment, we used the criteria set forth by the Committee of Sponsoring

61

Organizations of the Treadway Commission (COSO) in Internal Control-Integrated Framework (2013). Based
on our assessment using those criteria, our management concluded that, as of January 31, 2016, our internal
control over financial reporting is effective.

Our independent registered public accounting firm audited the Consolidated Financial Statements included in this
Annual Report on Form 10-K and the Company’s internal control over financial reporting. Their audit report
appears on pages 59 through 60 of this Annual Report on Form 10-K.

Changes in Internal Control Over Financial Reporting

There was no change in our internal control over financial reporting that occurred during our most recent fiscal
quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial
reporting.

ITEM 9B. OTHER INFORMATION

On October 28, 2015, the Compensation Committee of the Board of Directors approved the amendment and
restatement of the 2012 EVP Level Management Retention Plan (the “EVP Retention Plan”), effective
November 16, 2015 (the “Effective Date”). The amended and restated EVP Retention Plan extends the term of
the plan through November 15, 2018 and provides for substantially the same severance benefits as the prior EVP
Retention Plan. The EVP Retention Plan applies to executives at the Executive Vice President level and above,
other than to the Company’s President and Chief Executive Officer, who is covered under an individual
agreement. The Compensation Committee may, in its discretion, allow an employee below the level of Executive
Vice President to participate.

The amended and restated EVP Retention Plan provides for “double trigger” severance benefits. If within 18
months following a Change of Control, the participant’s employment with the Company is terminated
involuntarily by the Company without Cause, or voluntarily by the participant for Good Reason, as such terms
are defined in the EVP Retention Plan, a participant would be entitled to receive the following:

•

•

•

•

200% of the participant’s annual base salary as in effect immediately prior to the Change of Control, or
the participant’s termination, whichever is greater, to be paid over 24 months;
200% of the participant’s average annual bonus received in the last 36 months, to be paid over 24
months;
100% vesting of the participant’s outstanding equity awards with service-based vesting, or
performance-based vesting with a fixed or zero payout, and a pro-rata portion of the participant’s
outstanding equity awards with variable performance-based vesting will immediately become fully
vested at the target performance level; and
in lieu of continued employment benefits (other than as required by law), payments of $3,000 per month
for 12 months.

The participant’s receipt of the severance benefits discussed above is contingent on the participant signing, and
not revoking, a release of claims against the Company and the participant’s continued compliance with certain
post-termination obligations in favor of the Company.

In the event that the severance payments and other benefits payable to the participant under the EVP Retention
Plan would be subject to IRS Code Section 280G “parachute payment” excise taxes, then the participant’s
severance payments and other benefits will be either (i) delivered in full or (ii) delivered to a lesser extent such
that no portion of the benefits are subject to the excise tax, whichever is greater on an after-tax basis.

62

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information required by this Item is incorporated by reference herein to information under the headings “Election
of Directors,” “Information Concerning Executive Officers,” “Audit and Finance Committee Report,” “Corporate
Governance — Corporate Governance Guidelines and Code of Business Conduct and Ethics,” “Corporate
Governance — Audit and Finance Committee” and “Section 16(a) Beneficial Ownership Reporting Compliance”
in our Proxy Statement.

ITEM 11. EXECUTIVE COMPENSATION

Information required by this Item is incorporated by reference herein to information under the headings
“Corporate Governance — Compensation Committee,” “Corporate Governance — Director Compensation,” and
“Executive Compensation” in our Proxy Statement.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

Information required by this Item is incorporated by reference herein to information under the headings “Security
Ownership of Principal Stockholders and Management” and “Equity Compensation Plan Information” in our
Proxy Statement.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE

Information required by this Item is incorporated by reference herein to information under the heading “Certain
Relationships and Related Transactions” in our Proxy Statement.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information required by this Item is incorporated by reference herein to information under the headings
“Committee Reports — Audit and Finance Committee Report” and “Proposal 4 — Ratification of Selection of
Independent Registered Public Accounting Firm — Deloitte Fees and Services” in our Proxy Statement.

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ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1) Financial Statements:

PART IV

The following Consolidated Financial Statements of Williams-Sonoma, Inc. and subsidiaries and the
related notes are filed as part of this report pursuant to Item 8:

Consolidated Statements of Earnings for the fiscal years ended January 31, 2016, February 1, 2015 and
February 2, 2014

Consolidated Statements of Comprehensive Income for the fiscal years ended January 31,
2016, February 1, 2015 and February 2, 2014

Consolidated Balance Sheets as of January 31, 2016 and February 1, 2015

Consolidated Statements of Stockholders’ Equity for the fiscal years ended January 31, 2016, February 1,
2015 and February 2, 2014

Consolidated Statements of Cash Flows for the fiscal years ended January 31, 2016, February 1, 2015 and
February 2, 2014

Notes to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Quarterly Financial Information

(a)(2) Financial Statement Schedules: Schedules have been omitted because they are not required, are not

applicable, or because the required information, where material, is included in the financial statements,
notes, or supplementary financial information.

(a)(3) Exhibits: See Exhibit Index on pages 66 through 70.

(b)

(c)

Exhibits: See Exhibit Index on pages 66 through 70.

Financial Statement Schedules: Schedules have been omitted because they are not required or are not
applicable.

64

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has
duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date: March 31, 2016

WILLIAMS-SONOMA, INC.

By /s/ LAURA J. ALBER

Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed
below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Date: March 31, 2016

Date: March 31, 2016

/s/ ADRIAN D.P. BELLAMY
Adrian D.P. Bellamy
Chairman of the Board of Directors

/s/ LAURA J. ALBER
Laura J. Alber
Chief Executive Officer
(principal executive officer)

Date: March 31, 2016

JULIE P. WHALEN

/s/
Julie P. Whalen
Chief Financial Officer
(principal financial officer and principal accounting officer)

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Date: March 31, 2016

Date: March 31, 2016

Date: March 31, 2016

Date: March 31, 2016

Date: March 31, 2016

Date: March 31, 2016

Date: March 31, 2016

Date: March 31, 2016

/s/ ROSE MARIE BRAVO
Rose Marie Bravo
Director

/s/ PATRICK J. CONNOLLY
Patrick J. Connolly
Director

/s/ ADRIAN T. DILLON
Adrian T. Dillon
Director

/s/ ANTHONY A. GREENER
Anthony A. Greener
Director

/s/ TED W. HALL
Ted W. Hall
Director

/s/ SABRINA SIMMONS
Sabrina Simmons
Director

JERRY D. STRITZKE

/s/
Jerry D. Stritzke
Director

/s/ LORRAINE TWOHILL
Lorraine Twohill
Director

65

EXHIBIT INDEX TO ANNUAL REPORT ON FORM 10-K
FOR THE
FISCAL YEAR ENDED JANUARY 31, 2016

EXHIBIT NUMBER

EXHIBIT DESCRIPTION

CERTIFICATE OF INCORPORATION AND BYLAWS

3.1

3.2

Amended and Restated Certificate of Incorporation (incorporated by reference to
Exhibit 3.1 to the Company’s Current Report on Form 8-K as filed with the
Commission on May 25, 2011, File No. 001-14077)

Amended and Restated Bylaws (incorporated by reference to Exhibit 3.1 to the
Company’s Current Report on Form 8-K as filed with the Commission on February 2,
2016, File No. 001-14077)

INSTRUMENTS DEFINING THE RIGHTS OF SECURITY HOLDERS, INCLUDING INDENTURES

4.1

Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 to the
Company’s Current Report on Form 8-K as filed with the Commission on May 25,
2011, File No. 001-14077)

FINANCING AGREEMENTS

10.1

10.2

10.3

10.4

10.5

Sixth Amended and Restated Credit Agreement, dated November 19, 2014, between
the Company and Bank of America, N.A., as administrative agent, letter of credit
issuer and swingline lender, Wells Fargo Bank, National Association, as syndication
agent, JPMorgan Chase Bank, N.A., MUFG Union Bank, NA and U.S. Bank,
National Association, as co-documentation agents, and the lenders party thereto
(incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form
10-K for the fiscal year ended February 1, 2015 as filed with the Commission on
April 2, 2015, File No. 001-14077)

Reimbursement Agreement between the Company, Williams-Sonoma Singapore Pte.
Ltd. and Bank of America, N.A., dated as of August 30, 2013 (incorporated by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the
period ended November 3, 2013 as filed with the Commission on December 12, 2013,
File No. 001-14077)

First Amendment to Reimbursement Agreement between the Company, Williams-
Sonoma Singapore Pte. Ltd. and Bank of America, N.A., dated as of August 29, 2014
(incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on
Form 10-Q for the period ended November 2, 2014 as filed with the Commission on
December 5, 2014, File No. 001-14077)

Second Amendment to Reimbursement Agreement between the Company, Williams-
Sonoma Singapore Pte. Ltd. and Bank of America, N.A., dated as of August 28, 2015
(incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on
Form 10-Q for the period ended November 1, 2015 as filed with the Commission on
December 11, 2015, File No. 001-14077)

Reimbursement Agreement between the Company, Williams-Sonoma Singapore Pte.
Ltd. and Wells Fargo Bank, N.A., dated as of August 30, 2013 (incorporated by
reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the
period ended November 3, 2013 as filed with the Commission on December 12, 2013,
File No. 001-14077)

66

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EXHIBIT NUMBER

EXHIBIT DESCRIPTION

10.6

10.7

10.8

10.9

10.10

STOCK PLANS

10.11+

10.12+

10.13+

10.14+

10.15+

First Amendment to Reimbursement Agreement between the Company, Williams-
Sonoma Singapore Pte. Ltd. and Wells Fargo Bank, N.A., dated as of August 29,
2014 (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report
on Form 10-Q for the period ended November 2, 2014 as filed with the Commission
on December 5, 2014, File No. 001-14077)

Second Amendment to Reimbursement Agreement between the Company, Williams-
Sonoma Singapore Pte. Ltd. and Wells Fargo Bank, N.A., dated as of August 28,
2015 (incorporated by reference to Exhibit 10.2 to the Company’s Quarterly Report
on Form 10-Q for the period ended November 1, 2015 as filed with the Commission
on December 11, 2015, File No. 001-14077)

Reimbursement Agreement between the Company, Williams-Sonoma Singapore Pte.
Ltd. and U.S. Bank National Association, dated as of August 30, 2013 (incorporated
by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the
fiscal quarter ended November 3, 2013 as filed with the Commission on
December 12, 2013, File No. 001-14077)

First Amendment to Reimbursement Agreement between the Company, Williams-
Sonoma Singapore Pte. Ltd. and U.S. Bank National Association, dated as of August
29, 2014 (incorporated by reference to Exhibit 10.3 to the Company’s Quarterly
Report on Form 10-Q for the fiscal quarter ended November 2, 2014 as filed with the
Commission on December 5, 2014, File No. 001-14077)

Second Amendment to Reimbursement Agreement between the Company, Williams-
Sonoma Singapore Pte. Ltd. and U.S. Bank National Association, dated as of
August 28, 2015 (incorporated by reference to Exhibit 10.3 to the Company’s
Quarterly Report on Form 10-Q for the period ended November 1, 2015 as filed with
the Commission on December 11, 2015, File No. 001-14077)

Williams-Sonoma, Inc. 2000 Nonqualified Stock Option Plan (incorporated by
reference to Exhibit 4 to the Company’s Registration Statement on Form S-8 as filed
with the Commission on October 27, 2000, File No. 333-48750)

Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan, as amended (incorporated by
reference to Exhibit D to the Company’s definitive proxy statement on Schedule A as
filed on April 7, 2011, File No. 001-14077)

Forms of Notice of Grant and Stock Option Agreement under the Company’s 2000
Nonqualified Stock Option Plan and 2001 Long-Term Incentive Plan (incorporated by
reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the
period ended October 31, 2004 as filed with the Commission on December 10, 2004,
File No. 001-14077)

Form of Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan Stock-Settled Stock
Appreciation Right Award Agreement for Director Grants (incorporated by reference to
Exhibit 10.31 to the Company’s Annual Report on Form 10-K for the fiscal year ended
February 3, 2008 as filed with the Commission on April 3, 2008, File No. 001-14077)

Form of Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan Stock-Settled Stock
Appreciation Right Award Agreement for Employee Grants (incorporated by
reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed with
the Commission on March 22, 2010, File No. 001-14077)

67

EXHIBIT NUMBER

EXHIBIT DESCRIPTION

10.16+

10.17+

10.18+

10.19+

Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan Stock-Settled Stock
Appreciation Right Award Agreement for CEO Grant (incorporated by reference to
Exhibit 10.38 to the Company’s Annual Report on Form 10-K for the fiscal year
ended February 1, 2009 as filed with the Commission on April 2, 2009,
File No. 001-14077)

Form of Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan Restricted Stock
Unit Award Agreement for Grants to Non-Employee Directors (incorporated by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the
period ended May 4, 2014 as filed with the Commission on June 12, 2014,
File No. 001-14077)

Form of Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan Restricted Stock
Unit Award Agreement for Grants to Employees (incorporated by reference to Exhibit
10.2 to the Company’s Quarterly Report on Form 10-Q for the period ended May 4,
2014 as filed with the Commission on June 12, 2014, File No. 001-14077)

Form of Williams-Sonoma, Inc. 2001 Long Term Incentive Plan Performance Stock
Unit Award Agreement for Grants to Employees (incorporated by reference to Exhibit
10.15 to the Company’s Annual Report on Form 10-K for the fiscal year ended
February 2, 2014 as filed with the Commission on April 3, 2014, File No. 001-14077)

OTHER INCENTIVE PLANS

10.20+

10.21+

10.22+

Williams-Sonoma, Inc. 2001 Incentive Bonus Plan, as amended (incorporated by
reference to the Company’s Definitive Proxy Statement on Schedule 14A as filed
with the Commission on April 6, 2012, File No. 001-14077)

Williams-Sonoma, Inc. Pre-2005 Executive Deferral Plan (incorporated by reference
to Exhibit 10.40 to the Company’s Annual Report on Form 10-K for the fiscal year
ended February 1, 2009 as filed with the Commission on April 2, 2009,
File No. 001-14077)

Williams-Sonoma, Inc. Amended and Restated Executive Deferred Compensation
Plan (incorporated by reference to Exhibit 10.19 to the Company’s Annual Report on
Form 10-K for the fiscal year ended February 1, 2015 as filed with the Commission
on April 2, 2015, File No. 001-14077)

10.23+*

Williams-Sonoma, Inc. 401(k) Plan, as amended and restated effective January 1, 2016

PROPERTIES

10.24

10.25

Memorandum of Understanding between the Company and the State of Mississippi,
Mississippi Business Finance Corporation, Desoto County, Mississippi, the City of
Olive Branch, Mississippi and Hewson Properties, Inc., dated August 24, 1998
(incorporated by reference to Exhibit 10.6 to the Company’s Quarterly Report on
Form 10-Q for the period ended August 2, 1998 as filed with the Commission on
September 14, 1998, File No. 001-14077)

Olive Branch Distribution Facility Lease, dated December 1, 1998, between the
Company as lessee and WSDC, LLC (the successor-in-interest to Hewson/Desoto
Phase I, L.L.C.) as lessor (incorporated by reference to Exhibit 10.3D to the
Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 1999
as filed with the Commission on April 30, 1999, File No. 001-14077)

68

EXHIBIT NUMBER

EXHIBIT DESCRIPTION

10.26

10.27

First Amendment, dated September 1, 1999, to the Olive Branch Distribution Facility
Lease between the Company as lessee and WSDC, LLC (the successor-in-interest to
Hewson/Desoto Phase I, L.L.C.) as lessor, dated December 1, 1998 (incorporated by
reference to Exhibit 10.3B to the Company’s Annual Report on Form 10-K for the
fiscal year ended January 30, 2000 as filed with the Commission on May 1, 2000, File
No. 001-14077)

Lease for an additional Company distribution facility located in Olive Branch,
Mississippi between Williams-Sonoma Retail Services, Inc. as lessee and SPI WS II,
LLC (the successor-in-interest to Hewson/Desoto Partners, L.L.C.) as lessor, dated
November 15, 1999 (incorporated by reference to Exhibit 10.14 to the Company’s
Annual Report on Form 10-K for the fiscal year ended January 30, 2000 as filed with
the Commission on May 1, 2000, File No. 001-14077)

EMPLOYMENT AGREEMENTS

10.28+

10.29+

Amended and Restated Employment Agreement with Laura Alber, dated September
6, 2012 (incorporated by reference to Exhibit 10.4 to the Company’s Quarterly Report
on Form 10-Q for the period ended October 28, 2012 as filed with the Commission
December 7, 2012, File No. 001-14077)

Amended and Restated Management Retention Agreement with Laura Alber, dated
September 6, 2012 (incorporated by reference to Exhibit 10.5 to the Company’s
Quarterly Report on Form 10-Q for the period ended October 28, 2012 as filed with
the Commission December 7, 2012, File No. 001-14077)

10.30+*

Amended and Restated 2012 EVP Level Management Retention Plan

OTHER AGREEMENTS

10.31+

Form of Williams-Sonoma, Inc. Indemnification Agreement (incorporated by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the
quarter ended July 31, 2011 as filed with the Commission on September 9, 2011, File
No. 001-14077)

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OTHER EXHIBITS

21.1*

23.1*

CERTIFICATIONS

Subsidiaries

Consent of Independent Registered Public Accounting Firm

31.1*

31.2*

32.1*

32.2*

Certification of Chief Executive Officer, pursuant to Rule 13a-14(a) and
Rule 15d-14(a) of the Securities Exchange Act, as amended

Certification of Chief Financial Officer, pursuant to Rule 13a-14(a) and
Rule 15d-14(a) of the Securities Exchange Act, as amended

Certification of Chief Executive Officer, pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

Certification of Chief Financial Officer, pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

69

EXHIBIT NUMBER

EXHIBIT DESCRIPTION

XBRL

101.INS*

101.SCH*

101.CAL*

101.DEF*

101.LAB*

101.PRE*

Filed herewith.

XBRL Instance Document

XBRL Taxonomy Extension Schema Document

XBRL Taxonomy Extension Calculation Linkbase Document

XBRL Taxonomy Extension Definition Linkbase Document

XBRL Taxonomy Extension Label Linkbase Document

XBRL Taxonomy Extension Presentation Linkbase Document

Indicates a management contract or compensatory plan or arrangement.

*

+

70

NOTICE OF 
2016 ANNUAL 
MEETING OF 
STOCKHOLDERS 
—
PROXY  
STATEMENT

2015   ANNUAL   REPORT

POTTERY   BARN          POTTERY   BARN   KIDS          PBTEEN          WILLIAMS-SONOMA          WILLIAMS-SONOMA   HOME          WEST   ELM          MARK   AND   GRAHAM          REJUVENATION

[THIS PAGE INTENTIONALLY LEFT BLANK]

3250 Van Ness Avenue
San Francisco, California 94109
www.williams-sonomainc.com

NOTICE OF 2016 ANNUAL MEETING OF STOCKHOLDERS

MEETING DATE:

June 2, 2016

TIME:

PLACE:

9:00 a.m. Pacific Time

Williams-Sonoma, Inc.
3250 Van Ness Avenue
San Francisco, California 94109

ITEMS OF BUSINESS:

1) The election of our Board of Directors;

RECORD DATE:

MEETING ADMISSION:

2) The amendment and restatement of the Williams-Sonoma, Inc. 2001
Incentive Bonus Plan to extend its term until the 2021 annual
meeting of stockholders and to approve the material terms of the
plan to satisfy the stockholder approval requirement under
Section 162(m) of the Internal Revenue Code;

3) An advisory vote to approve executive compensation;

4) The ratification of the selection of Deloitte & Touche LLP as our
independent registered public accounting firm for the fiscal year
ending January 29, 2017; and

5)

Such other business as may properly come before the meeting or
any adjournment or postponement of the meeting.

You may vote if you were a stockholder of record as of the close of
business on April 4, 2016.

You are entitled to attend the Annual Meeting only if you were a
stockholder of record as of the close of business on April 4, 2016. Photo
identification and proof of ownership on the record date is required
for admittance. Proof of ownership can be a brokerage or account
statement indicating ownership on April 4, 2016, the Notice of Internet
Availability of Proxy Materials, a proxy card, or a legal proxy or voting
instruction card provided by your broker, bank or nominee.

By Order of the Board of Directors

David King
Secretary
April 15, 2016

P
r
o
x
y

YOUR VOTE IS IMPORTANT

Instructions for submitting your proxy are provided in the Notice of Internet Availability of Proxy
Materials, the Proxy Statement and your proxy card. It is important that your shares be represented and
voted at the Annual Meeting. Please submit your proxy through the Internet, by telephone, or by
completing the enclosed proxy card and returning it in the enclosed envelope. You may revoke your
proxy at any time prior to its exercise at the Annual Meeting.

[THIS PAGE INTENTIONALLY LEFT BLANK]

TABLE OF CONTENTS

GENERAL INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CORPORATE GOVERNANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROPOSAL 1—ELECTION OF DIRECTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROPOSAL 2—AMENDMENT AND RESTATEMENT OF OUR 2001 INCENTIVE BONUS PLAN . . .

PROPOSAL 3—ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION . . . . . . . . . . . . . . .

PROPOSAL 4—RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED PUBLIC

ACCOUNTING FIRM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

AUDIT AND FINANCE COMMITTEE REPORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INFORMATION CONCERNING EXECUTIVE OFFICERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

EXECUTIVE COMPENSATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Compensation Discussion and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee Report
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Annual Compensation from Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Grants of Plan-Based Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding Equity Awards at Fiscal Year-End . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Option Exercises and Stock Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonqualified Deferred Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employment Contracts and Termination of Employment and Change-of-Control Arrangements . . . . .

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE . . . . . . . . . . . . . . . . . . . . . . .

SECURITY OWNERSHIP OF PRINCIPAL STOCKHOLDERS AND MANAGEMENT . . . . . . . . . . . . . .

EQUITY COMPENSATION PLAN INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

STOCKHOLDER PROPOSALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

AVAILABILITY OF PROXY STATEMENT AND ANNUAL REPORT ON FORM 10-K . . . . . . . . . . . .

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[THIS PAGE INTENTIONALLY LEFT BLANK]

3250 Van Ness Avenue
San Francisco, California 94109
www.williams-sonomainc.com

PROXY STATEMENT FOR THE 2016 ANNUAL MEETING OF STOCKHOLDERS

GENERAL INFORMATION

Our Board of Directors is soliciting your proxy to vote your shares at our 2016 Annual Meeting of Stockholders,
to be held on Thursday, June 2, 2016 at 9:00 a.m. Pacific Time, and for any adjournment or postponement of the
meeting. Our Annual Meeting will be held at our corporate headquarters located at 3250 Van Ness Avenue, San
Francisco, California 94109.

Our Annual Report to Stockholders for the fiscal year ended January 31, 2016, or fiscal 2015, including our
financial statements for fiscal 2015, is also included with this Proxy Statement and posted on our website at
ir.williams-sonomainc.com/financial-reports-page. The Annual Report, Notice of Internet Availability of Proxy
Materials, and the Proxy Statement were first made available to stockholders and posted on our website on or
about April 15, 2016.

What is the purpose of the Annual Meeting?

Stockholders will be asked to vote on the following matters:

1) The election of our Board of Directors;

2) The amendment and restatement of the Williams-Sonoma, Inc. 2001 Incentive Bonus Plan to extend its
term until the 2021 annual meeting of stockholders and to approve the material terms of the plan to
satisfy the stockholder approval requirement under Section 162(m) of the Internal Revenue Code;

3) An advisory vote to approve executive compensation;

4) The ratification of the selection of Deloitte & Touche LLP as our independent registered public

accounting firm for the fiscal year ending January 29, 2017; and

5)

Such other business as may properly come before the meeting or any adjournment or postponement of
the meeting, including stockholder proposals. At this time, we do not know of any other matters to be
brought before the Annual Meeting.

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What is the Notice of Internet Availability of Proxy Materials?

In accordance with rules and regulations adopted by the U.S. Securities and Exchange Commission, or the SEC,
instead of mailing a printed copy of our proxy materials to all stockholders entitled to vote at the Annual
Meeting, we are furnishing the proxy materials to certain of our stockholders over the Internet. If you received a
Notice of Internet Availability of Proxy Materials, or the Notice, by mail, you will not receive a printed copy of
the proxy materials. Instead, the Notice will instruct you as to how you may access and review the proxy
materials and submit your vote on the Internet or by telephone. If you received a Notice by mail and would like
to receive a printed copy of the proxy materials, please follow the instructions for requesting such materials
included in the Notice.

On the date of mailing of the Notice, all stockholders will have the ability to access all of our proxy materials on
a website referred to in the Notice. These proxy materials will be available free of charge.

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Can I receive future proxy materials by e-mail?

Yes. You may choose to receive future proxy materials by e-mail by following the instructions provided on the
website referred to in the Notice. Choosing to receive your future proxy materials by e-mail will save us the cost
of printing and mailing documents to you and will reduce the impact of our Annual Meeting on the environment.

If you choose to receive future proxy materials by e-mail, you will receive an e-mail next year with instructions
containing a link to those materials and a link to the proxy voting site. Your election to receive proxy materials
by e-mail will remain in effect until you terminate it.

Who may vote?

Only stockholders of record at the close of business on April 4, 2016, the record date, are entitled to receive
notice of and to vote at the Annual Meeting. Each holder of our common stock will be entitled to one vote for
each share of our common stock owned as of the record date. As of the record date, there were 89,249,719 shares
of our common stock outstanding and entitled to vote, and there were 370 stockholders of record, which number
does not include beneficial owners of shares held in the name of a bank or brokerage firm. We do not have any
outstanding shares of preferred stock.

How do I vote?

You may vote in person at the Annual Meeting, electronically by submitting your proxy through the Internet, by
telephone or by returning a hard copy of the proxy card before the Annual Meeting. Proxies properly executed,
returned to us on a timely basis and not revoked will be voted in accordance with the instructions contained in the
proxy. If any matter not described in this Proxy Statement is properly presented for action at the meeting, the
persons named in the enclosed proxy will have discretionary authority to vote according to their best judgment.

How do I vote electronically or by telephone?

You may vote by submitting your proxy through the Internet or by telephone. The Internet and telephone voting
procedures are designed to authenticate your identity as a Williams-Sonoma, Inc. stockholder, to allow you to
vote your shares and to confirm that your instructions have been properly recorded. Specific instructions to be
followed for voting on the Internet or by telephone are provided below in this Proxy Statement, in the Notice and
on the proxy card.

Shares Registered Directly in the Name of the Stockholder

If your shares are registered directly in your name in our stock records maintained by our transfer agent, Wells
Fargo Shareowner Services, then you may vote your shares:

• on the Internet at www.proxypush.com/wsm; or

• by calling Wells Fargo Shareowner Services from within the United States at 866-883-3382.

Proxies for shares registered directly in your name that are submitted on the Internet or by telephone must be
received before noon Pacific Time on Wednesday, June 1, 2016.

Shares Registered in the Name of a Brokerage Firm or Bank

If your shares are held in an account at a brokerage firm or bank, you should follow the voting instructions on the
Notice or the proxy card provided by your brokerage firm or bank.

Can I vote my shares by filling out and returning the Notice?

No. The Notice identifies the items to be voted on at the Annual Meeting, but you cannot vote by marking the
Notice and returning it. The Notice provides instructions on how to vote on the Internet or by telephone and how
to request paper copies of the proxy materials.

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What if I return my proxy card directly to the company, but do not provide voting instructions?

If a signed proxy card is returned to us without any indication of how your shares should be voted, votes will be
cast “FOR” the election of the directors named in this Proxy Statement, “FOR” the amendment and restatement
of our 2001 Incentive Bonus Plan, “FOR” the approval, on an advisory basis, of the compensation of our Named
Executive Officers, and “FOR” the ratification of the selection of Deloitte & Touche LLP as our independent
registered public accounting firm for the fiscal year ending January 29, 2017.

May I attend the Annual Meeting?

Only stockholders of record at the close of business on April 4, 2016, the record date, are entitled to attend the
Annual Meeting. Stockholders planning to attend the Annual Meeting must present photo identification and proof
of ownership on the record date in order to be admitted. Proof of ownership can be a brokerage or account
statement indicating ownership on April 4, 2016, the Notice of Internet Availability of Proxy Materials, a proxy
card, or a legal proxy or voting instruction card provided by your broker, bank or nominee. We reserve the right
to deny admittance to anyone who cannot adequately show proof of share ownership as of the record date.

What are the directions to attend the Annual Meeting?

The following are directions to attend the Annual Meeting from various locations around the San Francisco Bay
Area:

From the South Bay

Take US-101 Northbound toward San Francisco
Take the US-101 exit on the left
Keep left at the fork to continue on US-101 North
Take exit 434A to merge onto Mission Street/US-101
Turn left at US-101/South Van Ness Avenue
Continue North on Van Ness Avenue
Destination will be on the right

From the East Bay

Take I-80 Westbound across the Bay Bridge toward San Francisco
Take exit 1B to merge onto US-101 North
Take exit 434A to merge onto Mission Street/US-101
Turn left at US-101/South Van Ness Avenue
Continue North on Van Ness Avenue
Destination will be on the right

From the North Bay

Take US-101 Southbound across the Golden Gate Bridge toward San Francisco
Exit onto Richardson Avenue/US-101 toward Lombard Street
Continue to follow US-101
Turn left at US-101/Van Ness Avenue
Continue North on Van Ness Avenue
Destination will be on the right

How many shares must be present to transact business at the Annual Meeting?

Stockholders holding a majority of our outstanding shares as of the record date must be present in person or by
proxy at the Annual Meeting so that we may transact business. This is known as a quorum. Shares that are voted
in person, on the Internet, by telephone or by signed proxy card, and abstentions and broker non-votes, will be
included in the calculation of the number of shares considered to be present for purposes of determining whether
there is a quorum at the Annual Meeting.

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What is a broker non-vote?

The term broker non-vote refers to shares that are held of record by a broker for the benefit of the broker’s clients
but that are not voted at the Annual Meeting by the broker on certain non-routine matters set forth in New York
Stock Exchange, or NYSE, Rule 402.08(B) because the broker did not receive instructions from the broker’s
clients on how to vote the shares and, therefore, was prohibited from voting the shares.

How many votes are needed to elect directors?

Pursuant to a majority voting bylaw adopted by our Board of Directors and further described in our Amended
and Restated Bylaws, the election of each of the ten director nominees requires the affirmative vote of a majority
of the votes cast at the Annual Meeting with respect to each nominee. The number of shares voted “for” a
director nominee must exceed the number of votes cast “against” that nominee for the nominee to be elected as a
director to serve until the next annual meeting or until his or her successor has been duly elected and qualified.
Your proxy will be voted in accordance with your instructions. If no instructions are given, the proxy holders will
vote “FOR” each of the director nominees. If you hold your shares through a brokerage, bank or other nominee,
or in “street name,” it is important to cast your vote if you want it to count in the election of directors. If you hold
your shares in street name and you do not instruct your bank or broker how to vote your shares in the election of
directors, no votes will be cast on your behalf. Broker non-votes and abstentions will have no effect on the
outcome of the election.

Pursuant to the resignation policy adopted by our Board of Directors and further described in our Corporate
Governance Guidelines, any nominee for director who is not elected shall promptly tender his or her resignation
to our Board of Directors following certification of the stockholder vote. The Nominations and Corporate
Governance Committee will consider the resignation offer and recommend to our Board of Directors the action
to be taken with respect to the offered resignation. In determining its recommendation, the Nominations and
Corporate Governance Committee shall consider all factors it deems relevant. Our Board of Directors will act on
the Nominations and Corporate Governance Committee’s recommendation within 90 days following certification
of the stockholder vote and will publicly disclose its decision with respect to the director’s resignation offer (and
the reasons for rejecting the resignation offer, if applicable).

Any director who tenders his or her resignation pursuant to the resignation policy shall not participate in the
Nominations and Corporate Governance Committee’s recommendation or Board of Directors action regarding
whether to accept the resignation offer. If each member of the Nominations and Corporate Governance
Committee is required to tender his or her resignation pursuant to the resignation policy in the same election,
then the independent directors of our Board of Directors who are not required to tender a resignation pursuant to
the resignation policy shall consider the resignation offers and make a recommendation to our Board of
Directors.

To the extent that one or more directors’ resignations are accepted by our Board of Directors, our Board of
Directors in its discretion may determine either to fill such vacancy or vacancies or to reduce the size of the
Board within the authorized range.

How many votes are needed to approve Proposals 2, 3 and 4?

Proposals 2, 3 and 4 require the affirmative vote of holders of a majority of voting power entitled to vote thereon,
present in person or represented by proxy, at the Annual Meeting. Proxy cards marked “abstain” will have the
effect of a “NO” vote and broker non-votes will have no effect on the outcome of the vote.

The outcome of Proposal 3, the advisory vote on the approval of the compensation of our Named Executive
Officers, will not be binding on us or the Board. However, the Board and the Compensation Committee will
review the voting results and take them into consideration when making future decisions regarding executive
compensation.

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Are there any stockholder proposals this year?

No stockholder proposals are included in this Proxy Statement, and we have not received notice of any
stockholder proposals to be raised at this year’s Annual Meeting.

What if I want to change my vote(s)?

You may revoke your proxy prior to the close of voting at the Annual Meeting by any of the following methods:

• sending written notice of revocation to our Secretary;

• sending a signed proxy card bearing a later date;

• voting by telephone or on the Internet at a later date; or

• attending the Annual Meeting, revoking your proxy and voting in person.

What is householding?

Householding is a cost-cutting procedure used by us and approved by the SEC to limit duplicate copies of our
proxy materials being printed and delivered to stockholders sharing a household. Under the householding
procedure, we send only one Notice or Annual Report and Proxy Statement to stockholders of record who share
the same address and last name, unless one of those stockholders notifies us that the stockholder would like a
separate Notice or Annual Report and Proxy Statement. A separate proxy card is included in the materials for
each stockholder of record. A stockholder may notify us that the stockholder would like a separate Notice or
Annual Report and Proxy Statement by phone at 415-421-7900 or by mail at the following mailing address:
Williams-Sonoma, Inc., Attention: Annual Report Administrator, 3250 Van Ness Avenue, San Francisco,
California 94109. If we receive such notification that the stockholder wishes to receive a separate Notice or
Annual Report and Proxy Statement, we will promptly deliver such Notice or Annual Report and Proxy
Statement. If you wish to update your participation in householding, you may contact your broker or our mailing
agent, Broadridge Investor Communications Solutions, at 800-542-1061.

What if I received more than one proxy card?

If you received more than one proxy card, it means that you have multiple accounts with brokers and/or our
transfer agent. You must complete each proxy card in order to ensure that all shares beneficially held by you are
represented at the meeting. If you are interested in consolidating your accounts, you may contact your broker or
our transfer agent, Wells Fargo Shareowner Services, at 800-468-9716.

Who pays the expenses incurred in connection with the solicitation of proxies?

We pay all of the expenses incurred in preparing, assembling and mailing the Notice or this Proxy Statement and
the materials enclosed. We have retained Skinner & Company to assist in the solicitation of proxies at an
estimated cost to us of $5,000. Some of our officers or employees may solicit proxies personally or by telephone
or other means. None of those officers or employees will receive special compensation for such services.

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CORPORATE GOVERNANCE

Director Independence

Our Board of Directors has determined that Adrian D.P. Bellamy, Rose Marie Bravo, Adrian T. Dillon,
Anthony A. Greener, Ted W. Hall, Sabrina Simmons, Jerry D. Stritzke and Lorraine Twohill meet the
independence requirements of our “Policy Regarding Director Independence Determinations”, which is part of
our Corporate Governance Guidelines. Accordingly, the Board has determined that none of these director
nominees has a material relationship with us and that each of these nominees is independent within the meaning
of the NYSE and SEC director independence standards, as currently in effect. Further, each member of our Board
committees satisfies the independence requirements of the NYSE and SEC, and any heightened independence
standards applicable to each committee on which they serve. The Board’s independence determination was based
on information provided by our director nominees and discussions among our officers and directors.

Board Leadership Structure

We currently separate the positions of Chief Executive Officer and Chairman of the Board. Adrian D.P. Bellamy,
an independent director, has served as our Chairman of the Board since May 2010. Our Corporate Governance
Guidelines provide that in the event that the Chairman of the Board is not an independent director, the Board
shall elect a Lead Independent Director. As Mr. Bellamy is an independent director, we have not appointed a
separate Lead Independent Director.

Separating the positions of Chief Executive Officer and Chairman of the Board maximizes the Board’s
independence and aligns our leadership structure with current trends in corporate governance best practices. Our
Chief Executive Officer is responsible for day-to-day leadership and for setting the strategic direction of the
company, while the Chairman of the Board provides independent oversight and advice to our management team,
and presides over Board meetings.

Risk Oversight

Board Oversight of Risk

The Board actively manages the company’s risk oversight process and receives regular reports from management
on areas of material risk to the company, including operational, financial, legal and regulatory risks. Our Board
committees assist the Board in fulfilling its oversight responsibilities in certain areas of risk. The Audit and
Finance Committee assists the Board with its oversight of the company’s major financial risk exposures.
Additionally, in accordance with NYSE requirements, the Audit and Finance Committee reviews with
management the company’s major financial risk exposures and the steps management has taken to monitor and
control such exposures, including the company’s risk assessment and risk management policies. The
Compensation Committee assists the Board with its oversight of risks arising from our compensation policies and
programs and assesses on an annual basis potential material risk to the company from its compensation policies
and programs, including incentive and commission plans at all levels. The Nominations and Corporate
Governance Committee assists the Board with its oversight of risks associated with Board organization, Board
independence, succession planning, and corporate governance. While each committee is responsible for
evaluating certain risks and overseeing the management of such risks, the entire Board is regularly informed
through committee reports about such risks.

Evaluation of Risks Relating to Compensation Programs

Our Compensation Committee is responsible for monitoring our compensation policies and programs relative to
all our employees, including non-executive officers, for potential risks that are reasonably likely to have a
material adverse effect on our company. In performing its duties, the Compensation Committee regularly reviews
and discusses potential risks that could arise from our employee compensation plans and programs with our
management and the Compensation Committee’s independent compensation consultant. The Compensation

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Committee is responsible for reporting to the Board any material risks associated with our compensation plans
and programs, including recommended actions to mitigate such risks.

For fiscal 2015, the Compensation Committee retained an independent consultant, Frederic W. Cook & Co., or
Cook & Co., to identify and assess the risks inherent in the company’s compensation programs and
policies. Accordingly, Cook & Co. evaluated the company’s executive and non-executive compensation
programs for such risk and the mechanisms in our programs designed to mitigate these risks. Among other
things, Cook & Co. reviewed our pay philosophy, forms of incentives, performance metrics, balance of cash and
equity compensation, balance of long-term and short-term incentive periods, compensation governance practices,
and equity grant administration practices. Based on the assessment, Cook & Co. concluded that our
compensation programs and policies do not create risks that are reasonably likely to have a material adverse
effect on our company.

Board Meetings and Executive Sessions

During fiscal 2015, our Board held a total of seven meetings. Each director who was a member of our Board
during fiscal 2015 attended at least 75% of the aggregate of (i) the total number of meetings of the Board held
during the period for which such director served as a director and (ii) the total number of meetings held by all
committees of the Board on which such director served during the periods that such director served.

It is the Board’s policy to have a separate meeting time for independent directors, typically during the regularly
scheduled Board meetings. During fiscal 2015, executive sessions were led by our Chairman of the Board,
Mr. Bellamy.

Attendance of Directors at Annual Meeting of Stockholders

It is our policy that directors who are nominated for election at our Annual Meeting should attend the Annual
Meeting. All directors who were nominated for election at our 2015 Annual Meeting attended the meeting.

Board Committees

Our Board has three standing committees: the Audit and Finance Committee, the Compensation Committee and
the Nominations and Corporate Governance Committee. Each committee operates under a written charter
adopted by the Board. The committee charters are each available on the company’s website at
ir.williams-sonomainc.com/governance and are also available in print to any stockholder upon request.

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The following table sets forth the members of each committee as of April 4, 2016, the functions of each
committee, and the number of meetings held during fiscal 2015.

Committee and Members

Audit and Finance:

Adrian T. Dillon, Chair
Ted W. Hall
Sabrina Simmons

Compensation:

Adrian D.P. Bellamy, Chair
Rose Marie Bravo
Anthony A. Greener
Lorraine Twohill

Number of
Meetings in
Fiscal 2015

12

Functions of Committee

• Assists our Board in its oversight of the integrity of our
financial statements; the qualifications, independence,
retention and compensation of our independent registered
public accounting firm; the performance of our internal audit
function; and our compliance with legal and regulatory
requirements;

• Prepares the report that the SEC rules require to be included

in our annual proxy statement;

• Reviews the financial impact of selected strategic initiatives,
and reviews and recommends for Board approval selected
financing, dividend and stock repurchase policies and plans;
and

• Assists the Board with its oversight of our major financial

risk exposures, and reviews with management such
exposures and the steps management has taken to monitor
and control such exposures.

• Reviews and determines our executive officers’ compensation;
• Reviews and determines our general compensation goals and

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guidelines for our employees;

• Administers certain of our compensation plans and

provides assistance and recommendations with respect to
other compensation plans;

• Reviews the compensation discussion and analysis report

that the SEC rules require to be included in our annual proxy
statement;

• Assists the Board with its oversight of risk arising from our
compensation policies and programs, and assesses on an
annual basis potential material risk from our compensation
policies and programs; and

• Appoints, sets the compensation of, and determines

independence of any compensation consultant or other
advisor retained.

Nominations and Corporate
Governance:

• Reviews and recommends corporate governance policies;
• Identifies and makes recommendations for nominees for

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Lorraine Twohill, Chair
Adrian D.P. Bellamy
Anthony A. Greener

director and considers criteria for selecting director
candidates;

• Considers stockholders’ director nominations and proposals;
• Reviews and determines our compensation policy for our

non-employee directors;

• Considers resignation offers of director nominees and

recommends to the Board the action to be taken with respect
to each such offered resignation; and

• Oversees the evaluation of our Board and our senior

management team.

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Audit and Finance Committee

The Board has determined that each member of the Audit and Finance Committee is independent under the
NYSE rules, as currently in effect, and Rule 10A-3 of the Securities Exchange Act of 1934, as amended. The
Board has determined that Mr. Dillon, who serves as Chair of the Audit and Finance Committee, and
Ms. Simmons are each a “financial expert” under the SEC rules. The Board has also determined that each Audit
and Finance Committee member is “financially literate,” as described in the NYSE rules.

Compensation Committee

The Board has determined that each member of the Compensation Committee is independent under the NYSE
rules, as currently in effect, is an outside director as such term is defined with respect to Section 162(m) of the
Internal Revenue Code and is a non-employee director under Section 16(b) of the Securities Exchange Act of
1934. None of the Compensation Committee members have ever served as an officer of the Company.

Compensation Committee Interlocks and Insider Participation

Mr. Bellamy, Ms. Bravo, Mr. Greener and Ms. Twohill served as members of the Compensation Committee
during fiscal 2015. During fiscal 2015, none of our executive officers served as a member of the board of
directors or compensation committee of any entity that has one or more executive officers serving as a member
of our Board or Compensation Committee.

Nominations and Corporate Governance Committee

The Board has determined that each member of the Nominations and Corporate Governance Committee is
independent under the NYSE rules currently in effect. Each member of the Nominations and Corporate
Governance Committee is a non-employee director.

During fiscal 2015, in furtherance of the Nominations and Corporate Governance Committee’s functions, the
Committee took the following actions, among other things:

• Evaluated the composition of the Board, and considered desired skill sets, qualities and experience for

potential future Board members, as well as potential candidates;

• Evaluated the composition of the committees of the Board;

• Considered and recommended to the Board the submission to stockholders of the director nominees

described in the company’s 2015 Proxy Statement; and

• Managed the annual Board self-assessment process.

Director Nominations

The Nomination and Corporate Governance Committee’s criteria and process for evaluating and identifying the
candidates that it selects, or recommends to the Board for selection, as director nominees are as follows:

• The Nominations and Corporate Governance Committee periodically reviews the current composition and

size of the Board;

• The Nominations and Corporate Governance Committee manages the annual self-assessment of the

Board as a whole and considers the performance and qualifications of individual members of the Board
when recommending individuals for election or re-election to the Board;

• The Nominations and Corporate Governance Committee reviews the qualifications of any candidates who
have been properly recommended by stockholders, as well as those candidates who have been identified
by management, individual members of the Board or, if it deems appropriate, a search firm. Such review
may, in the Nominations and Corporate Governance Committee’s discretion, include a review solely of

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information provided to it or also may include discussions with persons familiar with the candidate, an
interview with the candidate or other actions that the Nominations and Corporate Governance Committee
deems appropriate;

• In evaluating the qualifications of candidates for the Board, the Nominations and Corporate Governance
Committee considers many factors, including issues of character, judgment, independence, financial
expertise, industry experience, range of experience, and other commitments. The Nominations and
Corporate Governance Committee values diversity, but does not assign any particular weight or priority
to any particular factor. The Nominations and Corporate Governance Committee considers each
individual candidate in the context of the current perceived needs of the Board as a whole. While the
Nominations and Corporate Governance Committee has not established specific minimum qualifications
for director candidates, it believes that candidates and nominees must be suitable for a Board that is
composed of directors (i) a majority of whom are independent; (ii) who are of high integrity; (iii) who
have qualifications that will increase the overall effectiveness of the Board; and (iv) who meet the
requirements of all applicable rules, such as financial literacy or financial expertise with respect to Audit
and Finance Committee members;

• In evaluating and identifying candidates, the Nominations and Corporate Governance Committee has the

sole authority to retain and terminate any third party search firm that is used to identify director
candidates and the sole authority to approve the fees and retention terms of any search firm;

• After such review and consideration, the Nominations and Corporate Governance Committee

recommends to the Board the slate of director nominees; and

• The Nominations and Corporate Governance Committee endeavors to notify, or cause to be notified, all

director candidates of the decision as to whether to nominate individuals for election to the Board.

There are no differences in the manner in which the Nominations and Corporate Governance Committee
evaluates nominees for director based on whether the nominee is recommended by a stockholder, management or
a search firm.

Stockholder Recommendations

The Nominations and Corporate Governance Committee will consider recommendations from stockholders
regarding possible director candidates for election at next year’s Annual Meeting. Pursuant to our Stockholder
Recommendations Policy, the Nominations and Corporate Governance Committee considers recommendations
for candidates to the Board from stockholders holding no fewer than 500 shares of the company’s common stock
continuously for at least six months prior to the date of the submission of the recommendation.

A stockholder that desires to recommend a candidate for election to the Board shall direct the recommendation in
writing to Williams-Sonoma, Inc., Attention: Corporate Secretary, 3250 Van Ness Avenue, San Francisco,
California 94109. The recommendation must include: (i) the candidate’s name, home and business contact
information; (ii) detailed biographical data and qualifications of the candidate; (iii) information regarding any
relationships between the candidate and the company within the last three years; (iv) evidence of the
recommending person’s ownership of company common stock; (v) a statement from the recommending
stockholder in support of the candidate; and (vi) a written indication by the candidate of his or her willingness to
serve if elected. A stockholder that desires to recommend a person directly for election to the Board at the
company’s Annual Meeting must also meet the deadlines and other requirements set forth in Rule 14a-8 of the
Securities Exchange Act of 1934 and the company’s Restated Bylaws, each of which are described in the
“Stockholder Proposals” section of this Proxy Statement.

Each director nominated in this Proxy Statement was recommended for election to the Board by the Nominations
and Corporate Governance Committee. The Board did not receive any director nominee recommendation from
any stockholder in connection with this Proxy Statement.

10

Director Compensation

For fiscal 2015, non-employee directors received cash compensation and equity grants for their service on our
Board and the Board committees of which they are a member, as set forth in the table below. During fiscal 2015,
the equity grants were made in the form of restricted stock units. These restricted stock units vest on the earlier of
one year from the date of grant or the day before the next regularly scheduled annual meeting. The number of
restricted stock units granted was determined by dividing the total monetary value of each award, equal to the
equity grant as identified in the following table, by the closing price of our common stock on the trading day
prior to the grant date, rounding down to the nearest whole share. Directors also received dividend equivalent
payments with respect to outstanding restricted stock unit awards.

Value of Annual Compensation

Annual Cash Compensation for Board Service(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Annual Equity Grant for Board Service(2)(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Annual Cash Compensation to Chairman of the Board(1)
. . . . . . . . . . . . . . . . . . . . .
Annual Equity Grant to Chairman of the Board(2) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Annual Cash Compensation to Chair of the Audit and Finance Committee(1) . . . . . .
Annual Equity Grant to Chair of the Audit and Finance Committee(2) . . . . . . . . . . .
Annual Cash Compensation to Chair of the Compensation Committee(1) . . . . . . . . .
Annual Equity Grant to Chair of the Compensation Committee(2) . . . . . . . . . . . . . . .
Annual Cash Compensation to Chair of the Nominations and Corporate Governance
Committee(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Annual Equity Grant to Chair of the Nominations and Corporate Governance

Committee(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 66,000
$154,000
$200,000
$200,000
$ 25,500
$ 25,500
$ 12,500
$ 12,500

$

$

8,250

8,250

(1) The annual cash compensation is paid in quarterly installments so long as the non-employee director

continues to serve on the Board at the time of such payments.

(2) The annual equity grant is awarded on the date of the Annual Meeting.

(3) Directors who are appointed to the Board after the Company’s last Annual Meeting receive an equity grant

on the appointment date on a prorated basis based on the number of days that the director is scheduled to
serve between the appointment date to the Board and the date one year from the prior year’s Annual
Meeting.

In addition to the compensation described above, non-employee directors received cash attendance compensation
in the amount of $2,000 for each committee meeting they attended for committees of which they are a member.
Directors also received reimbursement for travel expenses related to attending our Board, committee or business
meetings. Non-employee directors and their spouses receive discounts on our merchandise.

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Non-Employee Director Summary Compensation Table

The following table shows the compensation provided to our non-employee directors during fiscal 2015.

Fees Earned
or Paid in
Cash ($)

Stock
Awards ($)(1)

All Other
Compensation
($)

Total ($)

Adrian D.P. Bellamy . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rose Marie Bravo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adrian T. Dillon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Anthony A. Greener . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ted W. Hall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Michael R. Lynch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sabrina Simmons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lorraine Twohill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$298,500
$ 78,000
$113,500
$ 86,000
$ 88,000
$ 33,866
$ 86,000
$ 85,598

$366,481(2)
$153,971(4)
$179,488(6)
$153,971(4)
$153,971(4)
$
$153,971(4)
$162,187(12)

—

$688,231
$23,250(3)
$242,894
$10,923(5)
$299,334
$ 6,346(7)
$242,363
$ 2,392(8)
$ 3,512(9)
$245,483
$ 1,620(10) $ 35,486
$ 3,623(11) $243,594
$ 7,472(13) $255,257

(1) Based on the fair market value of the award granted in fiscal 2015, which is calculated by multiplying the

closing price of our common stock on the trading day prior to the grant date by the number of restricted
units granted. The number of restricted stock units granted is determined by dividing the total monetary
value of each annual equity grant as identified in the preceding table, by the closing price of our common
stock on the trading day prior to the grant date, rounding down to the nearest whole share.

(2) Represents the fair market value associated with a restricted stock unit award of 4,639 shares of common

stock made on May 29, 2015, with a fair value as of the grant date of $79.00 per share for an aggregate grant
date fair value of $366,481.

(3)

Includes (i) taxable value of discount on merchandise of $16,344 and (ii) dividend equivalent payments
made with respect to outstanding stock unit awards of $6,906.

(4) Represents the fair market value associated with a restricted stock unit award of 1,949 shares of common

stock made on May 29, 2015, with a fair value as of the grant date of $79.00 per share for an aggregate grant
date fair value of $153,971.

(5)

Includes (i) taxable value of discount on merchandise of $5,685 and (ii) dividend equivalent payments made
with respect to outstanding stock unit awards of $5,238.

(6) Represents the fair market value associated with a restricted stock unit award of 2,272 shares of common

stock made on May 29, 2015, with a fair value as of the grant date of $79.00 per share for an aggregate grant
date fair value of $179,488.

(7)

(8)

(9)

Includes (i) taxable value of discount on merchandise of $2,964 and (ii) dividend equivalent payments made
with respect to outstanding stock unit awards of $3,382.

Includes (i) taxable value of discount on merchandise of $361 and (ii) dividend equivalent payments made
with respect to outstanding stock unit awards of $2,031.

Includes (i) taxable value of discount on merchandise of $610 and (ii) dividend equivalent payments made
with respect to outstanding stock unit awards of $2,902.

(10) Includes dividend equivalent payments made with respect to outstanding stock unit awards of $1,620.

(11) Includes (i) taxable value of discount on merchandise of $2,034 and (ii) dividend equivalent payments made

with respect to outstanding stock unit awards of $1,589.

(12) Represents the fair market value associated with a restricted stock unit award of 2,053 shares of common

stock made on May 29, 2015, with a fair value as of the grant date of $79.00 per share for an aggregate grant
date fair value of $162,187.

(13) Includes (i) taxable value of discount on merchandise of $4,497 and (ii) dividend equivalent payments made

with respect to outstanding stock unit awards of $2,975.

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Patrick J. Connolly, one of our directors and our Executive Vice President, Chief Strategy and Business
Development Officer, is not included in the table above as he is an executive officer, other than a named
executive officer, who does not receive any additional compensation for his services as a director.

Director Stock Ownership Policy

The Board has approved a stock ownership policy. Each non-employee director must hold at least $400,000
worth of shares of company stock by the fifth anniversary of such director’s initial election to the Board. If a
director holds at least $400,000 worth of shares of company stock during the required time period, but the value
of such director’s shares decreases below $400,000 due to a drop in the company’s stock price, the director shall
be deemed to have complied with this policy so long as the director does not sell shares of company stock. If a
director has not complied with this policy during the required time period, then the director may not sell any
shares until such director holds at least $400,000 worth of shares of company stock. All of our directors meet the
ownership requirements or have been on the board for less than five years.

Corporate Governance Guidelines and Code of Business Conduct and Ethics

Our Corporate Governance Guidelines and our Code of Business Conduct and Ethics, both of which apply to all
of our employees, including our Chief Executive Officer, Chief Financial Officer and Controller, are available on
our website at ir.williams-sonomainc.com/governance. Copies of our Corporate Governance Guidelines and our
Code of Business Conduct and Ethics are also available upon written request and without charge to any
stockholder by writing to: Williams-Sonoma, Inc., Attention: Corporate Secretary, 3250 Van Ness Avenue, San
Francisco, California 94109. To date, there have been no waivers that apply to our Chief Executive Officer, Chief
Financial Officer, Controller or persons performing similar functions under our Code of Business Conduct and
Ethics. We intend to disclose any amendment to, or waivers of, the provisions of our Code of Business Conduct
and Ethics that affect our Chief Executive Officer, Chief Financial Officer, Controller or persons performing
similar functions by posting such information on our website at ir.williams-sonomainc.com/governance.

Communicating with Members of the Board

Stockholders and all other interested parties may send written communications to the Board or to any of our
directors individually, including non-management directors and the Chairman of the Board, at the following
address: Williams-Sonoma, Inc., Attention: Corporate Secretary, 3250 Van Ness Avenue, San Francisco,
California 94109. All communications will be compiled by our Corporate Secretary and submitted to the Board
or an individual director, as appropriate, on a periodic basis.

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PROPOSAL 1

ELECTION OF DIRECTORS

Upon the recommendation of our Nominations and Corporate Governance Committee, our Board has nominated
for reelection the persons set forth in the tables below. Our Board has no reason to believe that any of the
nominees will be unwilling or unable to serve as a director. However, should a nominee become unwilling or
unable to serve prior to the Annual Meeting, our Nominations and Corporate Governance Committee would
recommend another person or persons to be nominated by our Board to stand for election, and your proxies
would be voted for the person or persons selected by the committee and nominated by our Board.

There are no family or special relationships between any director nominee or executive officer and any other
director nominee or executive officer. There are no arrangements or understandings between any director
nominee or executive officer and any other person pursuant to which he or she has been or will be selected as our
director and/or executive officer.

Information Regarding the Director Nominees

The following table sets forth information, as of April 4, 2016, with respect to each director nominee. We have
also included information about each nominee’s specific experience, qualifications, attributes and skills that led
the Board to conclude that he or she should serve as a director of the company, in light of our business and
structure, at the time we file this Proxy Statement. Each director nominee furnished the biographical information
set forth in the table.

Executive Officers:

Nominee

Laura J. Alber . . . . . . . .
Age 47

Patrick J. Connolly . . . .
Age 69

Director
Since

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years

Specific Experience,
Qualifications,
Attributes and Skills

2010

• Chief Executive Officer since

• Extensive retail industry,

2010

• President since 2006
• President, Pottery Barn Brands,

2002 – 2006

• Executive Vice President, Pottery

Barn, 2000 – 2002

• Senior Vice President, Pottery
Barn Catalog and Pottery Barn
Kids Retail, 1999 – 2000

• Director, RealD Inc.

(3D technologies), 2013 – 2015

merchandising and operational
experience, including 21 years of
experience with the company
• Implemented successful growth

strategies, including Pottery Barn
Kids, Pottery Barn Bed + Bath and
PBteen, as well as the company’s
global expansion

1983

• Executive Vice President, Chief

Strategy and Business
Development Officer, since 2014
• Executive Vice President, Chief
Marketing Officer, 2000 – 2014
• Executive Vice President, General
Manager, Catalog, 1995 – 2000

• Director, CafePress.com

(customized and personalized
products) since 2007

• Extensive marketing experience,
including 37 years of experience
with the company

• Directed the company’s direct-to-
customer strategy, including the
growth of its catalog business and
the development and expansion of
its e-commerce channel

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Independent Directors:

Nominee

Adrian D.P. Bellamy . . . . .
Age 74

Director
Since

1997

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years

Specific Experience,
Qualifications,
Attributes and Skills

• Extensive experience as both an

executive and director in the retail
industry, including 12 years as
Chairman and Chief Executive
Officer of DFS Group Ltd.
• Broad perspective of the retail
industry from current and past
positions on the Boards of other
retailers including The Gap, The
Body Shop and Gucci

• Chairman of the Board
• Chair of the Compensation

Committee and member of the
Nominations and Corporate
Governance Committee

• Chairman and Director, Reckitt

Benckiser plc (household,
personal, health and food
products) since 2003

• Chairman, Total Wine and More

(liquor retailer) since 2011
• Chairman and Director, Action

Holding B.V. (non-food discount
retailer) since 2013

• Director, The Gap, Inc. (clothing),

1995 – 2014

• Chairman and Director, The Body
Shop International plc (personal
care products), 2002 – 2008

Rose Marie Bravo CBE . .
Age 65

2011

• Member of the Compensation

Committee

• Vice Chairman, Burberry Group
plc (apparel and accessories),
2006 – 2007

• Extensive knowledge of the retail
industry, with over 30 years of
experience as an executive and
over 18 years of experience as a
public company director

• Chief Executive Officer, Burberry

• Strong understanding of global

brand management,
merchandising, marketing and
product development

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Group plc, 1997 – 2006

• President, Saks Fifth Avenue
(specialty department store),
1992 – 1997

• Chairman and Chief Executive
Officer of I. Magnin, a former
division of R.H. Macy & Co.
(specialty department store),
1987 – 1992

• Director, Tiffany & Co. (jewelry)

since 1997

• Director, The Este´e Lauder

Companies Inc. (beauty products)
since 2003

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Nominee

Adrian T. Dillon . . . . . . . .
Age 62

Director
Since

2005

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years

Specific Experience,
Qualifications,
Attributes and Skills

• Extensive financial and accounting
expertise as chief financial officer
of two large public companies
• Deep understanding of accounting
principles and financial reporting
rules and regulations, including
how internal controls are
effectively managed within
organizations

• Chair of the Audit and
Finance Committee
• Chief Financial and

Administrative Officer, Skype
Limited (video and voice
communications software),
2010 – 2011

• Executive Vice President, Finance
and Administration, and Chief
Financial Officer, Agilent
Technologies, Inc. (technology
testing and analysis solutions),
2001 – 2010

• Chairman, WNS (Holdings)

Limited (outsourcing services)
since 2014, Vice Chairman
2013 – 2014, Director since 2012

• Director, Wonga, Inc. (digital

finance), 2013 – 2015

• Director, NDS Group Ltd. (pay

television software), 2011 – 2012

• Director, Verigy Ltd.

(semiconductors), 2006 – 2007

Anthony A. Greener . . . . .
Age 75

2007

• Member of the Compensation

• Extensive experience as both an

Committee and the Nominations
and Corporate Governance
Committee

executive and director of
companies with global brands
• Strong leadership skills with a

variety of diverse businesses and
organizations, including specialty
retailers

• Chairman, The Minton Trust

(charity) since 2006

• Director, WNS (Holdings) Limited
(outsourcing services) since 2007

• Chairman, The St. Giles Trust

(charity) since 2008

• Trustee, United Learning
(education) since 2013

• Director, The United Church
Schools Trust (education),
2005 – 2013

• Chairman, Qualifications and

Curriculum Authority
(education), 2002 – 2008
• Deputy Chairman, British
Telecommunications plc
(telecommunications), 2000 – 2006

• Chairman, Diageo plc (spirits,
beer and wine), 1997 – 2000
• Chairman and Chief Executive
Officer, Guinness plc (beer and
spirits), 1992 – 1997

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Nominee

Ted W. Hall . . . . . . . . . . . .
Age 67

Director
Since

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years

2007

• Member of the Audit and Finance

Committee

• CEO & President, Long Meadow

Ranch & Affiliates (food
and wine) since 1994

Specific Experience,
Qualifications,
Attributes and Skills

• Extensive operating and consulting
experience, as well as experience
as a director at companies in the
retail, food, consumer product and
technology industries

• Managing Director, Mayacamas

• Strong insight into the specialty

Sabrina Simmons . . . . . . .
Age 52

food industry through his
leadership of Long Meadow Ranch

• Extensive financial and accounting
expertise as chief financial officer
of a large public company
• Extensive experience as an

executive in the retail industry,
including 15 years at The Gap, Inc.

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Associates (consulting) since 2000

• Director, Basic American Inc.
(specialty foods) since 2010

• Director, Dolby Laboratories, Inc.

(entertainment products),
2007 – 2013

• Director, Peet’s Coffee & Tea, Inc.
(coffee, tea and related products),
2008 – 2012

• Chairman, Tambourine, Inc.

(specialty music production and
distribution), 1998 – 2007

• Non-Executive Chairman of the

Board, Robert Mondavi
Corporation (wine), 2003 – 2005

• Various leadership roles,
McKinsey & Company
(consulting), 1972 – 2000

• Member of Shareholder

Committee (McKinsey’s board
of directors), McKinsey &
Company, 1988 – 2000

2015

• Member of the Audit and Finance

Committee

• Executive Vice President, Chief
Financial Officer, The Gap, Inc.
(clothing), since 2008
• Executive Vice President,

Corporate Finance, 2007 – 2008,
Senior Vice President, Corporate
Finance and Treasurer,
2003 – 2007, Vice President and
Treasurer, 2001 – 2003, The Gap,
Inc.

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Nominee

Jerry D. Stritzke . . . . . . . .
Age 55

Lorraine Twohill . . . . . . . .
Age 45

Director
Since

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years

Specific Experience,
Qualifications,
Attributes and Skills

• Extensive experience in specialty
retail and operations, including
over 17 years as a retail executive

• Strong insight into global and

multi-channel brands

• Extensive marketing knowledge,
with over 20 years of experience,
and strong experience in digital
and social media

• Strong insight into brand

management and global issues

2016

• President, Chief Executive

Officer and Director, Recreational
Equipment, Inc. (specialty outdoor
gear), since September 2013
• President and Chief Operations

Officer, Coach, Inc. (accessories),
2008 – September 2013

• Chief Operations Officer and Co-

Leader, Victoria’s Secret,
2006 – 2007, Chief Executive
Officer, Mast Industries,
2001 – 2006, Senior Vice
President Operations, 1999 – 2001,
Limited Brands, Inc. (clothing)
• Director, Lululemon Athletica,

Inc. (yoga apparel), 2012 – 2013

2012

• Chair of the Nominations and

Corporate Governance Committee
and member of the Compensation
Committee

• Head of Global Marketing, Google
Inc. (Internet search, advertising)
since 2009

• Head of Marketing Europe,

Middle East and Africa, Google
Inc. 2003 – 2009

• Director, Telegraph Media Group

(newspapers) since 2009

Required Vote for This Proposal

The election of each director nominee requires the affirmative vote of a majority of the votes cast at the Annual
Meeting with respect to each nominee. The number of shares voted “for” a director nominee must exceed the
number of votes cast “against” that nominee for the nominee to be elected as a director to serve until the next
annual meeting or until his or her successor has been duly elected and qualified.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” THE
ELECTION OF ALL OF THE DIRECTOR NOMINEES LISTED ABOVE.

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AMENDMENT AND RESTATEMENT OF OUR 2001 INCENTIVE BONUS PLAN

PROPOSAL 2

This is a proposal asking stockholders to approve the extension of the term of the amended and restated
Williams-Sonoma, Inc. 2001 Incentive Bonus Plan from January 25, 2017 to the date of our annual meeting of
stockholders in 2021, and to approve the material terms of the plan for purposes of satisfying the stockholder
approval requirement under Section 162(m) of the Internal Revenue Code. The plan is currently due to expire on
January 25, 2017. If approved, the amended and restated 2001 Incentive Bonus Plan will be effective upon
stockholder approval.

The amended and restated 2001 Incentive Bonus Plan is intended to achieve the company’s goals and receive a
federal income tax deduction for certain compensation paid under the plan. If stockholders do not approve the
amended and restated 2001 Incentive Bonus Plan and the material terms of the plan, bonuses for fiscal 2016 and
thereafter will not be paid under the plan. Stockholders last approved the 2001 Incentive Bonus Plan in 2012. The
amended and restated plan is attached to this Proxy Statement as Exhibit A.

Changes Being Made to the Current Plan

Below is a summary of the changes being made to the 2001 Incentive Bonus Plan, which is qualified in its
entirety by the terms of the amended and restated plan attached to this Proxy Statement as Exhibit A:

• Extension of the plan term until the date of our annual meeting of stockholders in 2021;

• Revisions to the performance goals and adjustments thereto under which bonuses may be paid under the

plan;

• Revising the circumstances under which the committee can waive the employment and performance goal

requirements under the plan;

• Revising the plan’s eligibility provisions to provide for the ability to make awards to other key employees

of the Company; and

• Updates to reflect best practices, and certain clarifying changes.

Board Approval of the Amended and Restated Plan

On March 24, 2016, our Board approved the amended and restated 2001 Incentive Bonus Plan, subject to
approval from our stockholders at the Annual Meeting. Our named executive officers have an interest in this
proposal because they are eligible to receive plan awards.

Summary of the Amended and Restated Plan

The following is a summary of the principal features of the amended and restated 2001 Incentive Bonus Plan and
its operation. This summary is qualified in its entirety by the amended and restated 2001 Incentive Bonus Plan
attached as Exhibit A.

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Purpose of the Plan

The amended and restated 2001 Incentive Bonus Plan is intended to motivate and reward participants by making
a significant portion of their cash compensation directly dependent upon achieving the company’s objectives.
The amended and restated 2001 Incentive Bonus Plan accomplishes this by providing additional compensation to
the company’s executive officers and other key employees as an incentive to attain the company’s goals. The
amended and restated 2001 Incentive Bonus Plan also functions as a retention tool, helping to ensure the
continued availability of the services of the executive officers and other key employees to the company.

The amended and restated 2001 Incentive Bonus Plan also is designed with the intention that compensation paid
under the plan qualify as “performance-based” compensation under Section 162(m). Under Section 162(m), the

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company may not receive a federal income tax deduction for compensation paid to our Chief Executive Officer
or any of the next three most highly compensated executive officers (other than the Chief Financial Officer) to
the extent that it exceeds $1,000,000 in any one fiscal year. However, the company may deduct compensation in
excess of $1,000,000 if it qualifies as performance-based compensation under Section 162(m). Payments under
the amended and restated 2001 Incentive Bonus Plan are intended to qualify as performance-based compensation,
thereby permitting the company to receive a federal income tax deduction for the payment of incentive
compensation. However, because of the fact-based nature of the performance-based compensation exception
under Section 162(m) and the limited availability of binding guidance thereunder, we cannot guarantee that
awards made under the Bonus Plan that are intended to qualify as performance-based compensation under
Section 162(m) will in fact so qualify. For awards granted under the 2001 Incentive Bonus Plan to qualify as
“performance-based” compensation under Section 162(m), among other things, our stockholders must approve
the proposed amendments and the material terms of the plan at the 2016 Annual Meeting. A favorable vote for
this proposal is necessary for us to continue to deduct certain executive compensation in excess of $1,000,000
and provide us with potentially significant future tax benefits and associated cash flows.

Plan Administration

The 2001 Incentive Bonus Plan is administered by a committee (the “committee”) of the company’s Board,
consisting of two or more directors. The members of the committee must qualify as “outside directors” under
Section 162(m) for purposes of qualifying compensation under the plan as performance-based compensation.
Currently, the committee administering the plan is the Compensation Committee of the Board, of which all
members are “outside directors.”

Powers of the Committee

The committee has full power to administer the plan, including adopting, amending or revoking rules or
procedures as it deems proper for the administration of the plan. Subject to the terms of the plan, the committee
has sole discretion to interpret the plan, make all determinations for the administration of the plan, grant bonus
awards under the plan, including determining the terms and conditions of each award, such as the target amount
and the performance goals, and at any time reduce any award to be paid out under the plan.

Eligibility to Receive Awards

Executive officers, employees who are deemed “covered employees” for purposes of Section 162(m) and other
key employees are eligible to participate in the amended and restated 2001 Incentive Bonus Plan. For purposes of
Section 162(m), covered employees include our Chief Executive Officer and the company’s next three most
highly compensated executive officers (other than the Chief Financial Officer). Except as otherwise determined
by the committee, a participant whose employment or service relationship with the company terminates before
the end of any award period generally is not entitled to participate in the plan or receive any awards under the
plan in the then current or a later fiscal year, unless he or she again becomes eligible to participate in the plan.

Establishment of Target Awards

For each award period, the committee may establish a performance award target based upon the achievement of a
specified goal for each plan participant. Award periods consist of one or more fiscal years of the company, or one
or more quarters of the company, as the committee determines, and the award periods may be different for
different awards. The committee must establish performance goals for an award no later than the earlier of
90 days after the first day of the award period or the date on which 25% of the award period has elapsed. The
maximum award under the plan for each award period may not exceed ten million dollars for any participant.

Payout Amounts

For each award period, the covered employee is entitled to receive an award equal to the specific amount
determined using the formulas that have been established for that award. The committee has the discretion to

20

decrease the amount of any award payable under the plan (for any reason, including, without limitation,
individual performance) but cannot increase the amount once the plan has been determined.

Performance Goals

Performance goals are goals that require the achievement of a quantifiable metric over an established period of
time. This allows the committee to make performance goals applicable to a participant with respect to an award.
At the committee’s discretion, one or more of the following performance goals may apply to an award:
(i) revenue (on an absolute basis or adjusted for currency effects); (ii) cash flow (including, without limitation,
operating cash flow, free cash flow or net cash flow); (iii) cash position; (iv) earnings (which may include
earnings before interest and taxes, earnings before taxes, net earnings or earnings before interest, taxes,
depreciation and amortization); (v) earnings per share; (vi) gross margin; (vii) net income; (viii) operating
expenses or operating expenses as a percentage of revenue; (ix) operating income or net operating income;
(x) return on assets or net assets; (xi) return on equity; (xii) return on sales; (xiii) total stockholder return;
(xiv) stock price; (xv) growth in stockholder value relative to the moving average of the S&P 500 Index, or
another index; (xvi) return on capital; (xvii) return on investment; (xviii) economic value added; (xix) operating
margin; (xx) market share; (xxi) overhead or other expense reduction; (xxii) credit rating; (xxiii) objective
customer indicators; (xxiv) objective improvements in productivity; (xxv) attainment of objective operating
goals; (xxvi) objective employee metrics; (xxvii) return ratios; (xxviii) profit; (xxix) objective qualitative
milestones; or (xxx) other objective financial or other metrics relating to the progress of the company or to a
subsidiary, division or department thereof.

These performance goals may apply to company performance as a whole or, except with respect to stockholder
return metrics, to a region, business unit, affiliate or business segment. The goals may be measured either on an
absolute basis, a per-share basis or relative to a pre-established target, to a previous period’s results or to a
designated comparison group, in each case as specified by the committee. Performance goals may be different
from participant to participant, within or between award periods and from award to award.

Financial performance measures may be determined in accordance with United States Generally Accepted
Accounting Principles (“GAAP”), in accordance with accounting standards established by the International
Accounting Standards Board (“IASB Standards”) or may be adjusted by our committee when established, in a
manner that complies with the performance-based compensation exception under Section 162(m), to exclude or
include any objective and nondiscretionary items from the results determined under GAAP or under IASB
Standards.

Payment of Awards Under the Plan

Before awards are paid under the plan, the committee must certify that the performance goal for the award has
been satisfied. Awards under the plan are paid in cash, reasonably promptly following the conclusion of the
award period and the committee’s certification that the applicable performance goals have been satisfied. In no
event are the awards paid later than the fifteenth day of the third month after the conclusion of the fiscal year of
the company in which the award period ends.

Effect of Termination of Employment; Waiver of Performance Goals

Except as otherwise determined by the committee, a participant in the plan is generally required to be employed
through the last day of an award period in order to receive an award. A participant may not receive an award
unless the applicable performance goal(s) are satisfied, unless determined by the committee that the award would
be paid if the participant dies, becomes disabled, or in the event there is a change in control of the company (or
upon certain terminations of employment following a change in control). If the award is paid in such an event
without satisfaction of the applicable performance goal(s), it will not constitute performance-based compensation
for purposes of Section 162(m).

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Amendment or Termination of the Plan

The Board generally may amend, suspend or terminate the plan at any time and for any reason. Amendments will
be contingent on stockholder approval in the event that the amendment raises the maximum award limit under
the plan or if required by applicable law or to continue to allow awards to qualify as performance-based
compensation under Section 162(m). By its terms, if approved, the amended and restated 2001 Incentive Bonus
Plan will be effective upon approval and remain in effect until our annual meeting of stockholders in 2021,
unless it is re-approved by the company’s stockholders at or before this time or is earlier terminated by the
Board.

Specific Awards to be Granted Under the Plan

Awards under the amended and restated 2001 Incentive Bonus Plan to executive officers and other key
employees are at the discretion of the committee and payout is determined based on actual future performance, so
these awards and payouts cannot now be determined with certainty. The table below shows the bonuses paid to
our named executive officers and select key employees for fiscal 2015. Since our executive officers are eligible
to receive awards under the 2001 Incentive Bonus Plan, our executive officers have an interest in this proposal.
No outside directors are eligible to participate in the plan.

Name and Position

Named Executive Officers

Laura J. Alber, Director, President and Chief Executive Officer . . . . . . . . . . . . . . . . . . . . . . . . . . .
Julie P. Whalen, Executive Vice President, Chief Financial Officer . . . . . . . . . . . . . . . . . . . . . . . .
Sandra N. Stangl, President, Pottery Barn Brands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Janet M. Hayes, President, Williams-Sonoma Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James W. Brett, Jr., President, West Elm Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All current executive officers as a group (seven persons)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All current non-employee directors as a group (eight persons) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All employees, including all current officers who are not executive officers or directors, as a

Fiscal 2015
Cash Award

$2,600,000
$ 650,000
$1,000,000
$ 800,000
$1,800,000
$7,500,000
—
$

group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,325,000
$9,825,000

Recommendation that the 2001 Incentive Bonus Plan be Amended and Restated and its Material Terms
Approved

We believe that the amended and restated plan is essential to our continued success. Our employees are our most
valuable assets, and cash bonuses provided under the plan will substantially assist us in continuing to attract and
retain key employees. Such awards also are crucial to our ability to motivate employees to achieve our goals.

Required Vote for this Proposal

To approve this proposal, a majority of voting power entitled to vote thereon, present in person or represented by
proxy, at the Annual Meeting must vote “FOR” this proposal.

Effective Date of the Amended and Restated Plan

The amended and restated plan would be effective upon its approval by our stockholders and remain in effect
until our annual meeting of stockholders in 2021, unless it is re-approved by the company’s stockholders at or
before this time or is earlier terminated by the Board.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” THE
APPROVAL OF THE AMENDMENT AND RESTATEMENT OF THE 2001 INCENTIVE BONUS
PLAN.

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ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION

PROPOSAL 3

This is a proposal asking stockholders to approve, on an advisory basis, the compensation of our Named
Executive Officers as disclosed in this Proxy Statement in accordance with the Dodd-Frank Wall Street Reform
and Consumer Protection Act of 2010, or the “Dodd-Frank Act,” and the applicable SEC rules. This proposal is
commonly known as a “Say on Pay” proposal, and gives our stockholders the opportunity to express their views
on the compensation of our Named Executive Officers.

Compensation Program and Philosophy

As described in detail under the heading “Executive Compensation,” our executive officer compensation
program is constructed to attract, retain and motivate highly qualified personnel in support of our primary
objective of creating long-term value for stockholders, while maintaining direct links between executive pay,
individual performance, the company’s financial performance and stockholder returns. A significant portion of
individual compensation is directly dependent on the company’s achievement of financial goals, which we
believe aligns executive interests with stockholder interests and encourages long-term stockholder returns.

Fiscal 2015 Compensation Summary

To align our executive compensation packages with our executive compensation philosophy, the following
compensation actions were approved by the Compensation Committee for fiscal 2015:

• Adjustments to Base Salary: Certain executive officers received base salary increases in light of

demonstrated strong performance. The base salary of our Chief Executive Officer was increased for the
first time since fiscal 2012 in light of continued strong performance and increased complexity of the
business.

• Performance-Based Cash Bonus: Performance-based cash bonuses were paid for fiscal 2015 performance
based on the company’s earnings per share goal, the achievement of positive net cash from operating
activities, business unit performance and the individual performance of our Named Executive Officers.

• Performance-Based and Time-Based Equity: In fiscal 2015, our Named Executive Officers were granted

performance stock units (PSUs) with variable payout based on a three-year performance metric and
restricted stock units (RSUs) with both performance and service vesting. The PSUs granted in fiscal 2015
vest 100% after three years based upon achievement of pre-established earnings goals. The RSUs granted
in fiscal 2015 vest 25% per year over a four-year period beginning on the grant date, subject to the
achievement of positive net cash from operating activities in fiscal 2015, which has been achieved.

In addition to the above summary, stockholders are encouraged to read the “Executive Compensation” section of
this Proxy Statement for details about our executive compensation programs, including information about the
fiscal 2015 compensation of our Named Executive Officers.

We are asking our stockholders to indicate their support for our Named Executive Officer compensation as
described in this Proxy Statement. This vote is not intended to address any specific item of compensation, but
rather the overall compensation of our Named Executive Officers and the philosophy, policies and practices
described in this Proxy Statement. Accordingly, we ask our stockholders to vote “FOR” the following resolution
at the 2016 Annual Meeting:

“RESOLVED, that the company’s stockholders approve, on an advisory basis, the compensation of the
Named Executive Officers, as disclosed in the company’s Proxy Statement for the 2016 Annual Meeting of
Stockholders pursuant to the compensation disclosure rules of the Securities and Exchange Commission,
including the Executive Compensation, the tabular disclosure regarding such compensation and the
accompanying narrative disclosure.”

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Required Vote for this Proposal

To approve this proposal, a majority of voting power entitled to vote thereon, present in person or represented by
proxy, at the Annual Meeting must vote “FOR” this proposal.

This Say on Pay vote is advisory, and therefore not binding on the company, the Compensation Committee or our
Board. Our Board and our Compensation Committee value the opinions of our stockholders and to the extent
there is any significant vote against the Named Executive Officer compensation as disclosed in this Proxy
Statement, we will consider our stockholders’ concerns and the Compensation Committee will evaluate whether
any actions are necessary to address those concerns.

Under the rules of the NYSE, brokers are prohibited from giving proxies to vote on executive compensation
matters unless the beneficial owner of such shares has given voting instructions on the matter. This means that if
your broker is the record holder of your shares, you must give voting instructions to your broker with respect to
Proposal 3 if you want your broker to vote your shares on the matter.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” THE
APPROVAL OF THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS, AS DESCRIBED
IN THIS PROXY STATEMENT PURSUANT TO THE COMPENSATION DISCLOSURE RULES OF
THE SEC.

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PROPOSAL 4

RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

This is a proposal asking stockholders to ratify the selection of Deloitte & Touche LLP, or Deloitte, as our
independent registered public accounting firm for the fiscal year ending January 29, 2017. The Audit and Finance
Committee selected Deloitte as our independent registered public accounting firm for the fiscal year ending
January 29, 2017, subject to ratification by our stockholders. Although stockholder ratification of our
independent registered public accounting firm is not required by law, as a matter of corporate governance, we are
requesting that our stockholders ratify such selection.

A Deloitte representative will be present at the Annual Meeting, and will have the opportunity to make a
statement and to respond to appropriate questions.

Deloitte Fees and Services

Deloitte has audited our financial statements for the last 36 years. Based in part upon information provided by
Deloitte, the Audit and Finance Committee determined that Deloitte is independent under applicable
independence standards. The Audit and Finance Committee has reviewed and discussed the fees billed by
Deloitte for services in fiscal 2015, as detailed below, and determined that the provision of non-audit services
was compatible with Deloitte’s independence.

Deloitte provided the company with the following services:

Audit Fees

Deloitte billed approximately $2,021,000 for fiscal 2015 and $1,784,000 for fiscal 2014 for professional services
to (i) audit our consolidated financial statements and perform an assessment of the effectiveness of our internal
control over financial reporting included in our Annual Report on Form 10-K, (ii) review our condensed
consolidated financial statements included in our quarterly reports on Form 10-Q, (iii) audit our 401(k) plan, and
(iv) audit our statutory reports for our global entities.

Tax Fees

Deloitte billed a total of approximately $110,000 for fiscal 2015 and $141,000 for fiscal 2014 for tax services.
Tax services included approximately: (i) $96,000 for fiscal 2015 and $95,000 for fiscal 2014 for tax compliance
services, which included consultation for the preparation of our federal, state and local tax returns; and
(ii) $14,000 for fiscal 2015 and $46,000 for fiscal 2014 for tax consulting services.

All Other Fees

Deloitte billed a total of approximately $30,000 for fiscal 2015 and $27,000 for fiscal 2014 for all other fees. All
other fees consisted of sustainability consulting fees and license fees related to the use of Deloitte’s online
accounting research tool.

During fiscal 2015 and 2014, Deloitte did not perform any prohibited non-audit services or audit-related services
for us.

Pre-Approval Policy

All services performed by Deloitte, whether audit or non-audit services, must be pre-approved by the Audit and
Finance Committee or a designated member of the Audit and Finance Committee, whose decisions must be
reported to the Audit and Finance Committee at its next meeting. Pre-approval cannot be obtained more than one
year before performance begins and can be for general classes of permitted services such as annual audit services
or tax consulting services. All fees paid to Deloitte for fiscal 2015 and fiscal 2014 were pre-approved by the
Audit and Finance Committee.

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Required Vote for this Proposal

To approve this proposal, a majority of voting power entitled to vote thereon, present in person or represented by
proxy, at the Annual Meeting must vote “FOR” this proposal.

If stockholders vote against this proposal, the Audit and Finance Committee will consider interviewing other
independent registered public accounting firms. There can be no assurance, however, that it will choose to
appoint another independent registered public accounting firm if this proposal is not approved.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” THE
RATIFICATION OF THE SELECTION OF DELOITTE & TOUCHE LLP AS OUR INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING JANUARY 29,
2017.

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AUDIT AND FINANCE COMMITTEE REPORT

The Audit and Finance Committee oversees the company’s financial reporting process on behalf of the Board. In
meeting these responsibilities, as described under the heading “Corporate Governance—Board Committees”, we
perform the following functions:

• Monitor the integrity of the company’s financial reports, earnings and guidance press releases, and other

company financial information;

• Appoint and/or replace the independent registered public accounting firm, pre-approve all audit and non-

audit services of the independent registered public accounting firm, and assess its qualifications and
independence;

• Review the performance of the company’s internal audit function, the company’s auditing, accounting
and financial reporting procedures, and the company’s independent registered public accounting firm;

• Monitor the company’s compliance with legal and regulatory requirements;

• Monitor the company’s system of internal controls and internal control over financial reporting;

• Retain independent legal, accounting or other advisors when necessary and appropriate;

• Review the financial impact on the company of selected strategic initiatives and selected financing plans,

and develop and recommend policies related to dividend and stock repurchase programs; and

• Review with management the company’s major financial risk exposures and the steps management has

taken to monitor and control such exposures, including the company’s risk assessment and risk
management policies.

In performing these functions, we took the following actions, among other things, related to fiscal 2015:

• Reviewed and discussed the company’s audited consolidated financial statements for fiscal 2015 and

unaudited quarterly condensed consolidated financial statements for fiscal 2015 with management and
Deloitte;

• Reviewed, discussed with management and approved the company’s periodic filings on Forms 10-K and

10-Q;

• Reviewed, discussed with management and approved all company earnings and guidance press releases;

• Reviewed and discussed the company’s internal control over financial reporting with management and

Deloitte;

• Reviewed and discussed with the company’s internal audit department the company’s internal audit plans,

the significant internal audit reports issued to management and management’s responses;

• Reviewed and discussed with management and the company’s internal audit department the company’s
major financial risk exposures, including with regard to legal and regulatory matters, and the company’s
risk assessment and risk management policies;

• Met with Deloitte, with and without management present, to discuss the overall quality of the internal and

external audit process and the financial reporting process;

• Reviewed and discussed with management, the company’s internal audit department and Deloitte the
sufficiency of the company’s information technology systems, including how such systems support
effective internal controls; and

• Discussed with Deloitte its independence from the company based on the following: (i) our confirmation
that no member of Deloitte’s current or former audit team is or has been employed by the company in a
financial reporting oversight role; (ii) our review of audit and non-audit fees; and (iii) the written
communications from Deloitte as required by Public Company Accounting Oversight Board, or PCAOB,
requirements.

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During fiscal 2015, we discussed the following other matters, among other things, with Deloitte:

• Deloitte’s responsibilities in connection with the audit of the company’s financial statements and matters

relating to Deloitte’s independence;

• Deloitte’s annual letter describing its internal quality control procedures;

• The company’s internal control over financial reporting;

• Any significant issues arising during the audit and any other matters relating to the conduct of the audit of

the company’s financial statements; and

• Matters required to be discussed pursuant to relevant PCAOB and SEC requirements, including the

quality of the company’s accounting principles, the soundness of significant judgments and the clarity of
disclosures in the company’s financial statements.

The Audit and Finance Committee hereby reports as follows:*

(1) The Audit and Finance Committee has reviewed and discussed the company’s audited financial

statements with management and Deloitte;

(2) The Audit and Finance Committee has discussed with Deloitte the matters required by PCAOB Auditing

Standard No. 16, Communications with Audit Committees;

(3) The Audit and Finance Committee has received the written disclosures and the letter from Deloitte
required by the applicable requirements of the PCAOB regarding Deloitte’s communications with the Audit and
Finance Committee concerning independence and has discussed with Deloitte its independence; and

Based on the review and discussions referred to in items (1) through (3) above, the Audit and Finance
Committee recommended to the Board that the audited financial statements be included in the company’s Annual
Report on Form 10-K for fiscal 2015 for filing with the SEC.

AUDIT AND FINANCE COMMITTEE OF THE

BOARD OF DIRECTORS

Adrian T. Dillon, Chair
Ted W. Hall
Sabrina Simmons

* This report shall not be deemed to be (i) “soliciting material,” (ii) “filed” with the SEC, (iii) subject to

Regulations 14A or 14C of the Securities Exchange Act of 1934, as amended, or (iv) subject to the liabilities
of Section 18 of the Securities Exchange Act of 1934, as amended, nor shall they be deemed incorporated by
reference into any of our other filings under the Securities Exchange Act of 1934, as amended, or the
Securities Act of 1933, as amended, except to the extent we specifically incorporate them by reference into
such filing.

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INFORMATION CONCERNING EXECUTIVE OFFICERS

The following table provides certain information about our executive officers as of April 4, 2016. Our executive
officers are appointed by and serve at the pleasure of our Board, subject to rights, if any, under employment
contracts.

Name

Position with the Company and Business Experience

Laura J. Alber . . . . . . . .
Age 47

*

Julie P. Whalen . . . . . . .
Age 45

• Executive Vice President, Chief Financial Officer since 2012
• Treasurer, 2011 – 2014
•
• Vice President, Controller, 2003 – 2006

Senior Vice President, Controller, 2006 – 2012

James W. Brett, Jr.
Age 46

. . . .

President, West Elm Brand since 2010

•
• Chief Merchandising Manager, Urban Outfitters, Inc., 2007 – 2010
• Merchandise Manager, Anthropology, Urban Outfitters, Inc., 2003 – 2007

Patrick J. Connolly . . . .
Age 69

*

Janet M. Hayes . . . . . . .
Age 48

President, Williams-Sonoma Brand since 2013
President, Pottery Barn Kids and PBteen Brands, 2010 – 2013

•
•
• Executive Vice President, Pottery Barn Kids and PBteen Brands, 2008 – 2010
Senior Vice President and General Merchandising Manager, Pottery Barn,
•
2007 – 2008

David R. King . . . . . . . .
Age 47

Senior Vice President, General Counsel and Secretary since 2011

•
• Vice President, Deputy General Counsel, 2010 – 2011
• Vice President, Associate General Counsel, 2006 – 2010
• Director, Associate General Counsel, 2004 – 2006

Sandra N. Stangl . . . . . .
Age 48

•

President, Pottery Barn Brands (Pottery Barn, Pottery Barn Kids and PBteen)
since 2013
President, Pottery Barn Brand, 2008 – 2013

•
• Executive Vice President, Pottery Barn Kids and PBteen Brands, 2006 – 2008
•
•

Senior Vice President, General Merchandising Manager, 2003 – 2006
Senior Vice President, Product Development, 2002 – 2003

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* Biographical information can be found in the table under the section titled “Information Regarding the

Director Nominees” beginning on page 14 of this Proxy Statement.

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

This Compensation Discussion and Analysis describes our compensation program, the compensation decisions
we made under our program, and the reasoning underlying those decisions. This discussion and analysis focuses
on the compensation of our “Named Executive Officers,” who in fiscal 2015 were:

Laura J. Alber

Director, President and Chief Executive Officer

Julie P. Whalen

Executive Vice President, Chief Financial Officer

Sandra N. Stangl

President, Pottery Barn Brands

Janet M. Hayes

President, Williams-Sonoma Brand

James W. Brett, Jr.

President, West Elm Brand

Compensation Discussion and Analysis – Executive Summary

Our compensation decisions begin with the objective of paying for performance. Our stockholders cast a
substantial vote in favor of our fiscal 2014 executive compensation at our 2015 Annual Meeting of Stockholders.
Our fiscal 2015 financial performance was above fiscal 2014 levels (including another year of record net
revenues in fiscal 2015). For fiscal 2015, the Compensation Committee took the following steps in support of the
Company’s executive pay for performance philosophy.

• We continued to grant performance stock units (PSUs) as part of our equity program, with variable

payout based on a cumulative three-year earnings goal and subject to 100% cliff vesting at the end of the
three-year performance period.

• The weighting of PSUs granted to our Named Executive Officers (other than the Chief Executive Officer)

increased from 20% of long-term incentives in fiscal 2014 to 30% in fiscal 2015, further aligning
executive pay with stockholder interests. The weighting of PSUs for the Chief Executive Officer was
adjusted from 70% of long-term incentives in fiscal 2014 to 50% in fiscal 2015 to align with competitive
practices among our peer group.

• 90% of the total target compensation of our Chief Executive Officer was based on company performance.

• We set the fiscal 2015 earnings per share target under our annual bonus plan significantly higher than our

actual earnings per share for fiscal 2014 and did not increase target cash bonus percentages for our
Named Executive Officers.

In addition to actual results, we consider how our performance results were achieved. Our company values guide
the way we think and approach our business, and we measure executive performance with respect to these values
as we make compensation decisions. This assessment is reflected in the compensation recommendations that our
Chief Executive Officer makes to the Compensation Committee with respect to the other Named Executive
Officers and the Compensation Committee’s decisions with respect to the compensation of our Chief Executive
Officer.

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Our Values

Everything we do revolves around our mission to enhance our customers’ lives at home. We are committed to
quality and service, and delivering an inspiring retail experience. Our core values include:

We believe that our company has no limit and is driven by our associates and their imagination. We are
committed to an environment that attracts, motivates and recognizes high performance.

People First

We are here to please our customers – without them, nothing else matters.

Customers

Quality

We take pride in everything we do. From our people to our products, and in our relationships with business
partners and our community, quality is our signature.

Stockholders

We are committed to providing a superior return to our stockholders. It’s everyone’s job.

Integrity

We do business with the highest level of integrity. Every day, in everything we do.

Corporate Responsibility

We will build sustainability into every corner of our enterprise so that our continued financial success will
enhance the lives of our many stakeholders, the communities where we have a business presence and the natural
environment upon which we rely.

Fiscal 2015 Performance Highlights

Fiscal 2015 was a year of solid performance for our company, and we experienced growth in both net revenues
and earnings per share despite a challenging environment. We experienced balanced growth across both
channels, driven by our highly profitable e-commerce business, which grew to 51% of our total revenue. Fiscal
2015 financial achievements included:

• Net revenues increased 5.9% to $4.976 billion.

• Diluted earnings per share reached $3.37.

• E-commerce net revenues grew 6.4% and generated 51% of our total net revenues in fiscal 2015,

compared to 50% in fiscal 2014. Retail net revenues grew 5.4%.

• International operations grew more than 25%.

• We returned $353 million to our stockholders through stock repurchases and dividends.

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At the same time, we made progress against our long-term strategic growth initiatives. Highlights of our fiscal
2015 achievements include:

• Strengthening our brands – Comparable brand revenue growth across our business in fiscal 2015 was
3.7%, following 7.1% growth in fiscal 2014. West Elm net revenues increased 22.7%. Our innovative,
exclusive products and our high-service multi-channel model, along with brand-specific initiatives, led to
this performance.

• Laying the foundation for global expansion and new business development – Our international

operations saw net revenue growth of more than 25% and improving profitably. Our franchise partners
currently operate 28 stores in the Middle East, 6 stores in the Philippines and 14 stores and e-commerce

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websites in Mexico, and in fiscal 2016 we expect our franchise partner in Mexico to open 15 additional
new stores. During the year, we also signed a new franchise agreement, and we expect stores to open in
South America in fiscal 2017. Additionally, we now have 19 company-owned stores in Australia and 1
store in the United Kingdom. We also saw strong results from our newest businesses – Rejuvenation and
Mark and Graham – which together grew net revenues 38% in fiscal 2015.

• Investing in e-commerce, as well as technology and infrastructure – We continued to enhance our
technologies to improve customer service and advance the flexibility and capacity of our e-commerce
platform. In fiscal 2015, e-commerce represented 51% of our net revenues.

We have driven consistent profitable growth through innovation, operational excellence and our customer-
centered approach, along with financial discipline. We believe that our long-term outlook is strong and that there
is a significant opportunity to expand our reach domestically and globally.

Our Compensation Program Aligns and Advances Executive and Stockholder Interests

Our compensation program is constructed to attract, motivate and retain exceptional executives in support of our
primary objective to create long-term value for stockholders. Fundamentally, we believe that earnings per share,
or EPS, is the measure most closely aligned with long-term stockholder value and, as such, each executive’s
bonus payout is dependent on the company’s achievement of an annual EPS goal.

The chart below illustrates the year over year increases of our target EPS goal under our 2001 Incentive Bonus
Plan, as well as our actual EPS. Our performance goal is consistently set higher than the previous year’s actual
EPS performance.

Annual Bonus - EPS
FY11-FY15

Target

Actual

$3.24

$3.37

$2.82

$2.54

$2.22

$4.00 

$3.50 

$3.00 

$2.50 

$2.00 

$1.50 

$1.00 

$0.50 

$-

FY 2011

FY 2012

FY 2013

FY 2014

FY 2015

Similarly, our equity compensation and stock ownership guidelines are structured to encourage our executives to
deliver long-term sustained growth in our stock price. We believe this dual approach aligns executive and
stockholder interests. When we exceed targeted performance levels and/or our stock price appreciates, our
executives’ compensation opportunity is substantially increased. When we do not achieve targeted performance
levels, our executives’ actual compensation is reduced.

The charts below summarize our EPS growth and total stockholder return (TSR) over the past five years, and
compare our five-year cumulative TSR to our proxy peer group companies and certain market indices. These

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returns assume an initial investment of $100 on January 31, 2011 (the first day of fiscal 2011) and reinvestment
of dividends. Company performance against our peers and retail industry is reviewed and considered when
making compensation decisions, such that our compensation program is effective in incenting and linking
performance with appropriate rewards.

Williams-Sonoma, Inc.
EPS and TSR
FY11-FY15

EPS

TSR

$263

$180

$177

$111

$145

$2.22

$2.54

$2.82

$3.24

$3.37

FY 2011

FY 2012

FY 2013

FY 2014

FY 2015

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN
Among Williams-Sonoma, Inc., the NYSE Composite Index,
S&P Retailing, and Peer Group

$300

$250

$200

$150

$100

$50

$0
1/30/11

1/29/12

2/3/13

2/2/14

2/1/15

1/31/16

Williams-Sonoma, Inc.

S&P Retailing

NYSE Composite

Peer Group

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Stockholders Supported Our Compensation Program in 2015

Our stockholders express their views on our compensation program and compensation decisions annually by
casting votes in favor of or against our annual Say on Pay proposal. At the 2015 Annual Meeting of
Stockholders, over 91% of the votes cast were in favor of our Say on Pay proposal. The Compensation
Committee considered this advisory vote in determining whether our stockholders continue to support our
compensation policies and our compensation decisions, and concluded that it demonstrates continued support.

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Overview of 2015 Compensation Decisions

In fiscal 2015, we continued to advance our business and strategic objectives. Our compensation decisions for
fiscal 2015 were intended to reward the achievements of fiscal 2015, drive strong performance in fiscal 2016,
provide incentives for long-term growth, and retain our key executives. These decisions included:

• Base Salaries. Certain executives received base salary increases to position them more appropriately in
light of demonstrated strong performance and increased business complexity. The base salary of our
Chief Executive Officer was also increased for the first time since 2012.

• Annual Bonuses. Our Named Executive Officers earned bonus payouts ranging from 86% of target to
180% of target based on both company and individual performance for fiscal 2015. Target cash bonus
percentages for fiscal 2015 remained unchanged from fiscal 2014.

• Long-Term Incentives. We granted two forms of equity awards in fiscal 2015, restricted stock units

(RSUs) and performance stock units (PSUs). PSUs were granted in fiscal 2015 with a variable payout
based on achievement of a cumulative three-year earnings goal. The PSUs granted in fiscal 2015 vest
fully and are paid out after three years, if at all, based on company performance. The RSUs granted in
fiscal 2015 included a one-year performance-based vesting requirement and a time-based vesting
schedule of 25% per year over a four-year period.

We believe our fiscal 2015 long-term incentive structure provides an appropriate mix of retention for our top
executive talent and at-risk incentive to drive long-term performance.

The charts below illustrate the proportion of each element of our Named Executive Officers’ and our Chief
Executive Officer’s fiscal 2015 compensation as reported in the Summary Compensation Table on page 46.

Fiscal 2015 CEO
Target Total Direct Compensation

Fiscal 2015 Other NEO
Target Total Direct Compensation
(Excluding CEO)

Base
Pay
10% Annual
Incentive
16%

Long-Term
Incentive
74%

Base Pay
22%

Long-Term
Incentive
56%

Annual
Incentive
22%

Overview of Chief Executive Officer Compensation

Since becoming Chief Executive Officer in 2010, Ms. Alber’s leadership of the company has driven year-over-
year gains in revenue, profitability, and EPS. The compensation of our Chief Executive Officer is designed to
pay for performance; 90% of Ms. Alber’s total compensation opportunity for fiscal 2015 was comprised of
variable incentive-based compensation, which aligns with and advances stockholders’ interests. Listed below are
the main elements of pay and a summary of the Compensation Committee’s decisions related to the
compensation of our Chief Executive Officer for fiscal 2015.

• Base Salary. Base salary was increased for the first time since fiscal 2012 in light of continued strong

performance and increased complexity of the business.

• Annual Bonus. Annual bonus for fiscal 2015 was paid at 124% of target, based on an assessment of

company and individual performance and represented a 20% decrease from the annual bonus Ms. Alber
received in fiscal 2014 .

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• Long-Term Incentives. We granted long-term incentive awards of 65,350 RSUs with a one-year

performance-based vesting requirement and a time-based vesting schedule of 25% per year over a four-
year period. Additionally, we granted 65,350 PSUs at target payout subject to a cumulative three-year
earnings goal and a three-year cliff vesting schedule.

Compensation Governance

We maintain compensation practices that are aligned with prevalent and sustainable corporate governance
principles intended to encourage actions that are in the long-term interests of stockholders and the company, and
discourage actions such as excessive risk-taking and other actions contrary to the long-term interests of
stockholders. Below, we highlight key elements of our compensation governance.

Compensation Practices We Follow

• We pay for performance. With the exception of base salary and benefits, our compensation elements are
incentive-based or tied to company stock performance. Variable pay constitutes over 75% of total target
compensation for our Named Executive Officers other than our Chief Executive Officer, whose variable
pay for fiscal 2015 was 90% of total target compensation.

• We structure each element of compensation with a specific purpose. Our process for making

compensation decisions involves a strategic review of the role and the level of each element of
compensation, as well as the balance of short-term and long-term compensation opportunities.

• We set meaningful stock ownership guidelines. Our expectations for stock ownership align executives’

interests with those of our stockholders. The ownership guideline for our Chief Executive Officer is five
times base salary. The guideline for the Named Executive Officers (other than the Chief Executive
Officer) and certain other executives is two times base salary. All of our Named Executive Officers meet
or exceed the stock ownership guidelines or comply with the stock retention requirements for vested
restricted stock units that are designed to bring the executive up to the guideline ownership level.

• We review our equity plan share usage regularly. On an annual basis, the Compensation Committee

reviews and evaluates our share dilution, burn rate and overhang levels with respect to equity
compensation plans and their impact on stockholder dilution. The Compensation Committee is also
provided this information at each committee meeting.

• We provide limited perquisites. Our Named Executive Officers are not provided with any special

perquisites or benefits that are not otherwise offered broadly to associates of the company, with the
exception of $12,000 in financial consulting services offered to a limited number of executives. These
benefits are for financial counseling to address the complexity of the executives’ financial circumstances.

• We adopted double-trigger, not single-trigger, change in control benefits. Our Management Retention
Plan provides for accelerated vesting of equity awards and salary and bonus payouts after a change in
control, but only if an executive is involuntarily terminated without cause or separates for good reason.

• We consider the views of stockholders on an annual basis. We provide stockholders with an annual Say

on Pay advisory vote, and the Compensation Committee reviews and takes into account the results of this
vote.

• We engage an independent compensation consulting firm. The Compensation Committee’s independent

consultant does not provide any other advisory or consulting services to the company.

Compensation Practices We Do Not Follow

• We do not provide excise tax gross-ups or gross-ups of any kind.

• We do not allow hedging, pledging or short sales of company stock.

• We do not pay dividends on unvested performance-based RSUs and PSUs.

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• We do not grant stock options or stock appreciation rights with exercise prices below 100% of fair market

value.

• We do not reprice underwater stock options or stock appreciation rights without stockholder approval.

• We do not permit personal use of our corporate aircraft.

Roles in Determining Executive Compensation

The Compensation Committee makes compensation decisions related to the compensation of the Named
Executive Officers with the input and recommendations of the Chief Executive Officer (other than with respect
to her own compensation). Management provides the Compensation Committee with analyses and
recommendations developed internally with the Chief Executive Officer. The Compensation Committee reviews
these materials with its compensation consultant and considers the consultant’s advice as part of its decision-
making process, including the consultant’s advice regarding the selection of appropriate peers for inclusion in the
company’s proxy peer group. With respect to the Chief Executive Officer’s base salary, the Compensation
Committee makes a recommendation to the independent members of the Board of Directors, and all independent
Directors determine any base salary adjustments for the Chief Executive Officer.

Role of Compensation Committee

Each year, the Compensation Committee determines appropriate business targets for the fiscal year and evaluates
executives’ performance against those targets. As the Compensation Committee structures the executive
compensation program, it considers accounting and tax implications of each compensation element, as well as
stockholder dilution in the case of equity awards. The Compensation Committee updates the Board of Directors
regarding compensation decisions for executives and for the Chief Executive Officer, with the exception of
adjustments to her base salary, which are determined by the independent members of the Board, as described
above. The Compensation Committee’s role is further detailed in the Compensation Committee Charter, which is
available on the company’s website at ir.williams-sonomainc.com/governance.

In making compensation decisions, the Compensation Committee reviews each executive’s past and current
compensation and analyzes each of the following:

• Each Named Executive Officer’s achievement of established financial and operating objectives for that

executive’s area of responsibility;

• The total compensation opportunity for each Named Executive Officer relative to the total compensation
opportunity disclosed by companies in the proxy peer group for the officer’s corresponding position, for
each compensation element;

• Internal positioning among the Named Executive Officers; and

• Whether the vesting schedule and value of outstanding long-term incentive awards are sufficient to
provide an appropriate balance of short and long-term incentives, drive sustained performance and
provide potential for appropriate reward.

Role of Our Chief Executive Officer and Management

The Chief Executive Officer is present at Compensation Committee meetings (except when her own
compensation is being deliberated and established) and makes recommendations regarding the compensation
program in general and each executive’s compensation specifically. Her recommendations are made in the
context of peer group and other relevant data, and are based on a quantitative analysis and comparison of each
executive’s performance against fiscal year business and strategic objectives and her qualitative evaluation of
each executive’s contributions to the company’s long-term objectives. Further, she provides input on each
executive’s respective responsibilities and retention risk, as well as their equity position and potential for wealth
accumulation. Other members of management are also present at Compensation Committee meetings to provide
background information regarding the company’s business and strategic objectives.

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Role of Independent Compensation Committee Consultant

Frederic W. Cook & Co., or Cook & Co., is the independent executive compensation consultant for the
Compensation Committee. Cook & Co. provides services only as directed by the Compensation Committee and
has no other relationship with the company. The Compensation Committee has reviewed its relationship with
Cook & Co. and has identified no conflicts of interest.

In fiscal 2015, Cook & Co. provided the Compensation Committee with publicly disclosed proxy data related to
Named Executive Officer compensation. The Compensation Committee occasionally requests that Cook & Co.
attend its meetings and receives from Cook & Co., on an annual basis, an in-depth update on general and retail
industry compensation trends and developments.

In addition, in fiscal 2015, the Compensation Committee asked Cook & Co. to evaluate the risk inherent in our
executive and non-executive compensation programs. Their report concluded that, among other things:

• The company’s executive compensation program is designed to encourage behaviors aligned with the long-

term interests of stockholders;

• There is appropriate balance in short-term versus long-term pay, cash versus equity, recognition of corporate
versus business unit performance, financial versus non-financial goals, and use of formulas and discretion;
and

•

Policies are in place to mitigate compensation risk, such as stock ownership guidelines, insider trading
prohibitions and disclosure requirements, and independent Compensation Committee oversight.

After considering this evaluation, the Compensation Committee concluded that our compensation programs do
not encourage executives to take on business and operating risks that are reasonably likely to have a material
adverse effect on the company.

Role of Market Data

The Compensation Committee, the Chief Executive Officer and management believe that knowledge of general
market practices and the specific compensation practices of our proxy peer group, listed below, is important in
assessing the design and competitiveness of our compensation package. When market data is reviewed, it is
considered as a reference point, rather than a fixed policy, for compensation positioning and decision-making. We
do not set compensation to meet specific benchmarks or percentiles. For fiscal 2015, our executives’ target total
direct compensation is at or above the 75th percentile. When target total direct compensation was set at the
beginning of fiscal 2015, the Compensation Committee confirmed the resulting competitive positioning was
appropriate for our executives given our strong operating performance and sustained revenue and earnings growth
in recent years. In addition, the Compensation Committee determined that setting total direct compensation at this
level is appropriate given the executives’ continued strong performance and valuable experience operating in our
complex multi-channel business model.

Our Proxy Peer Group

The Compensation Committee uses a peer group composed of public companies in the retail industry to review
competitive compensation data for the company’s executives. The Compensation Committee evaluates this proxy
peer group on an annual basis to ensure that the companies selected remain appropriate. The proxy peer group for
fiscal 2015 was selected by the Compensation Committee based on the guiding criteria described below, with
advice from Cook & Co. Certain proxy peer companies may not meet all selection criteria, but are included because
they are direct competitors of our business, direct competitors for our executive talent, have a comparable business
model, or for other reasons. The proxy peer group guiding criteria for fiscal 2015 was as follows:

1. Company Classification in the Global Industry Classification Standard in one of the following:

• Home Furnishing Retail;

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• Apparel Retail; or

• Department Stores;

2. Revenues between $1.5 billion and $14 billion;

3. Market capitalization greater than $250 million and less than $40 billion;

4. Current peer listed by a proxy advisory firm;

5. Among the top 100 e-retailers or an operator of multiple brands; and

6.

Positive total stockholder return over the last one and three year periods (i.e. sustained performance).

Our Fiscal 2015 Proxy Peer Group

For fiscal 2015, our proxy peer group consisted of the following 15 public companies:

Abercrombie & Fitch Co.
American Eagle Outfitters, Inc.
Ann Inc.
Bed Bath & Beyond Inc.
Coach, Inc.
Foot Locker, Inc.
The Gap, Inc.
L Brands, Inc.

lululemon athletica inc.
Nordstrom, Inc.
Pier 1 Imports, Inc.
Restoration Hardware Holdings, Inc.
Ross Stores, Inc.
Tiffany & Co.
Urban Outfitters, Inc.

The following table provided by Cook & Co., based on publicly available information as of April 4, 2016,
provides a financial overview of the proxy peer group companies in order to compare their revenues, net income,
and market capitalization as a group relative to the company.

Annual
Net Revenue
(in millions)

Annual
Net Income
(in millions)

Market Capitalization
(in millions)
(as of 2/1/2016)

75th Percentile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Average . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Median . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
25th Percentile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Williams-Sonoma, Inc.

$12,063
$ 7,048
$ 4,148
$ 3,464
$ 4,976

$781
$495
$433
$220
$310

$9,828
$8,836
$8,325
$2,731
$4,641

Changes to Our Proxy Peer Group for Fiscal 2016

For fiscal 2016, the Compensation Committee reviewed the proxy peer group guiding criteria against our current
revenues and market capitalization. In addition, the Compensation Committee considered compensation peer
companies used by proxy advisory firms, other major e-retailers, and other major retailers with sustained positive
total stockholder return. Upon completion of its review, the Compensation Committee made the following
changes to the proxy peer group for fiscal 2016.

The Compensation Committee added three companies to the peer group: Ralph Lauren Corporation, Levi’s
Strauss & Co, and V.F. Corporation as these companies meet our guiding criteria. Additionally, V.F. Corporation
was added as a successful multi-brand operator and Levi’s Strauss & Co was added due to its geographic
proximity to our headquarters and direct competition for talent.

Ann Inc. was removed from the proxy peer group for fiscal 2016 following its purchase by Ascena Retail Group.
Pier 1 Imports, Inc. and Abercrombie & Fitch & Co. were removed from the proxy peer group for fiscal 2016 as
the Committee determined these companies did not meet our performance criteria.

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For fiscal 2016, our proxy peer group consists of the following 15 public companies:

American Eagle Outfitters, Inc.
Bed Bath & Beyond Inc.
Coach, Inc.
Foot Locker, Inc.
The Gap, Inc.
L Brands, Inc.
Levi Strauss & Co.
lululemon athletica inc.

Nordstrom, Inc.
Ralph Lauren, Corporation
Restoration Hardware Holdings, Inc.
Ross Stores, Inc.
Tiffany & Co.
Urban Outfitters, Inc.
V.F. Corporation

Components of Our Compensation Program, 2015 Decisions and the Decision-Making Process

Our compensation program for our Named Executive Officers is made up of the four components listed below,
which are designed to create long-term value for stockholders and to attract, motivate and retain outstanding
executives.

Compensation Component

Purpose

Base Salary

• Provides a minimum level of fixed compensation to induce executives to join

Annual Cash Bonus

• Motivates and rewards achievement toward our annual business and strategic

and remain with the company.

Long-Term Incentives (e.g.
equity compensation awards)

objectives with cash that varies based on results.

• Encourage our executive team to work toward the company’s long-term
growth, provide variable payout opportunities that reward the creation of
sustained and long-term earnings growth and stockholder value, and offer
meaningful incentives to remain with the company.

Benefits

• Enhance our compensation program with significant and market-competitive

health, welfare, financial and retirement benefits.

Base Salary

In March 2015, the Compensation Committee reviewed and set the fiscal 2015 base salaries of our Named
Executive Officers based on overall company performance and performance relative to our proxy peer
companies, an analysis of each executive’s position relative to executives in our proxy peer group, other market
data, each executive’s experience (as well as past, current and anticipated contributions to the company’s
success), and the Chief Executive Officer’s recommendations (other than with respect to her own base salary).
Following review, the base salaries were increased for Ms. Alber, Ms. Hayes, Ms. Whalen and Mr. Brett.

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In executive session at a meeting in March 2015, without the Chief Executive Officer present, the Compensation
Committee reviewed Ms. Alber’s base salary. The Compensation Committee concluded that Ms. Alber’s base
salary would be increased for the first time since fiscal 2012, in light of her continued strong performance.

The following table shows the fiscal 2014 and fiscal 2015 base salaries for the Named Executive Officers.

Named Executive Officer

Fiscal 2014 Base Salary

Fiscal 2015 Base Salary

Laura J. Alber . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Julie P. Whalen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sandra N. Stangl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Janet M. Hayes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James W. Brett, Jr.

$1,300,000
$ 700,000
$1,100,000
$ 900,000
$ 900,000

$1,400,000
$ 750,000
$1,100,000
$ 925,000
$1,000,000

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Annual Cash Bonus

Cash bonuses are awarded to our Named Executive Officers under the 2001 Incentive Bonus Plan, or the Bonus
Plan, and paid only when threshold company and business objectives are met or exceeded.

At the beginning of each fiscal year, the Compensation Committee reviews and establishes individual bonus
targets for each Named Executive Officer and threshold, target and maximum EPS goals under the Bonus Plan
which determine the funding pool from which executive bonuses are paid.

In addition, the Compensation Committee sets a primary performance goal that must be achieved, which
establishes the maximum bonus payable under the Bonus Plan to each Named Executive Officer subject to the
Compensation Committee’s discretion to reduce such amount. For fiscal 2015, this goal was positive net cash
flow provided by operating activities as provided on the company’s consolidated statements of cash flows. This
primary goal was met in fiscal 2015, and the Compensation Committee used negative discretion to determine the
actual payout to each Named Executive Officer based on achievement of the EPS goal and each individual’s
performance, as described below.

Fiscal 2015 Bonus Targets

At a meeting held in March 2015, the Compensation Committee reviewed the bonus targets under the Bonus Plan
for each Named Executive Officer. The Compensation Committee considered the recommendations of the Chief
Executive Officer, which were informed by the following factors:

• Each executive’s respective responsibilities;

• The bonus targets set by our proxy peers;

• The relationship of the bonus target to other compensation elements; and

• Whether the established bonus targets are effective in motivating our executives to deliver strong

performance.

The target bonuses as a percentage of base salary under the Bonus Plan remained unchanged for fiscal 2015.

In executive session at a meeting in March 2015, without the Chief Executive Officer present, the Compensation
Committee reviewed Ms. Alber’s bonus target and concluded that her bonus target would remain unchanged for
fiscal 2015 as her target total cash compensation is properly positioned.

The target bonuses as a percentage of base salary under the Bonus Plan for fiscal 2014 and fiscal 2015 are listed
below for each Named Executive Officer.

Named Executive Officer

Laura J. Alber . . . . . . . . . . . . . . . . . .
Julie P. Whalen . . . . . . . . . . . . . . . . .
Sandra N. Stangl . . . . . . . . . . . . . . . .
Janet M. Hayes . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . .
James W. Brett, Jr.

Fiscal 2014
Target Bonus
(as a Percentage
of Base Salary)

Fiscal 2015
Target Bonus
(as a Percentage
of Base Salary)

150%
100%
100%
100%
100%

150%
100%
100%
100%
100%

Our Bonus Performance Goal – EPS

The pool from which executive bonuses are paid depends on our achievement of EPS goals established by the
Compensation Committee. For fiscal 2015, the Compensation Committee set a diluted EPS target of $3.45
(excluding extraordinary non-recurring charges or unusual items and the effect of changes in accounting
principles). The target performance goal required significant improvement over fiscal 2014 results. The threshold

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goal also required an overall increase in annual EPS over fiscal 2014 results for any bonuses to be paid under the
Bonus Plan in fiscal 2015. For fiscal 2015, we achieved performance below target but above threshold resulting
in lower bonus payouts for each of our Named Executive Officers compared to prior fiscal years, except for Mr.
Brett whose business unit performance was exceptional.

Individual Bonus Objectives

If the company meets the minimum threshold EPS goal under the Bonus Plan, individual performance is assessed
in order to determine the payout of bonuses. The Compensation Committee believes that the achievement of
individual objectives is critical to the overall success of the company and, as such, bonuses are paid, in part, to
reflect individual achievement. For example, if an executive fails to fully meet some or all individual objectives,
the executive’s bonus may be significantly reduced or even eliminated. Conversely, if the objectives are
overachieved, awards may be subject to less or no reduction from the maximum amount payable to the executive
based on our achievement of the primary positive net cash flow goal described above.

The Compensation Committee decides the bonus amount, if any, for the Chief Executive Officer in an executive
session in which the Chief Executive Officer is not present. In March 2016, the Compensation Committee
reviewed the fiscal 2015 performance of each Named Executive Officer and considered the recommendations of
the Chief Executive Officer for Named Executive Officers other than herself. For fiscal 2015, the Compensation
Committee approved the bonus payments in the table below under the Bonus Plan for each Named Executive
Officer, which were informed by the following factors:

• Achievement of established financial and operating objectives; and

• A qualitative assessment of each executive’s leadership accomplishments in the fiscal year (noting that

accomplishments that increase stockholder return or that significantly impact future stockholder return are
significant factors in the assessment of individual performance).

Named Executive Officer

Laura J. Alber . . . . . . . . . . . . . . . . . . . . .
Julie P. Whalen . . . . . . . . . . . . . . . . . . . .
Sandra N. Stangl . . . . . . . . . . . . . . . . . . .
Janet M. Hayes . . . . . . . . . . . . . . . . . . . .
James W. Brett, Jr. . . . . . . . . . . . . . . . . .

Fiscal 2015
Bonus
Amount*

$2,600,000
$ 650,000
$1,000,000
$ 800,000
$1,800,000

Fiscal 2015
Actual Bonus
(as a Percentage
of Target)

124%
87%
91%
86%
180%

* Reflects the Compensation Committee’s exercise of discretion to reduce the maximum amount payable to the

executive under the Bonus Plan for fiscal 2015 from $10,000,000 to the amount shown.

Long-Term Incentives

The third component of the company’s compensation program is long-term equity compensation. The
Compensation Committee believes that equity compensation awards encourage our executives to work toward
the company’s long-term business and strategic objectives and to maximize long-term stockholder returns. In
addition, the Compensation Committee believes that equity awards incentivize executives to remain with the
company.

In fiscal 2015, equity was granted to our Named Executive Officers in the form of PSUs and RSUs. PSUs were
granted with a cumulative three-year earnings target based on earnings per share growth and a cliff vesting
schedule of 100% at the end of a three-year performance period. PSUs earned are variable based on actual
earnings performance relative to target with no PSUs earned for below threshold performance, 50% of target
earned for threshold performance, 100% of target earned for target performance, and 200% of target earned for
maximum performance and above. RSUs were granted with a performance-based vesting requirement and a

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time-based vesting schedule of 25% per year over four years. The Compensation Committee believes that
granting equity in the form of RSUs and PSUs drives strong performance, aligns each executive’s interests with
those of stockholders, and provides an important and powerful retention tool. In determining the long-term
incentive awards for fiscal 2015, the Compensation Committee considered relevant market data, the strong
performance of the executive team, and the unvested value of equity awards remaining in fiscal 2015. The target
number of PSUs granted to our Chief Executive Officer represented 50% of the total number of equity awards
granted to her in fiscal 2015, which is in line with market practice among our peer group. For our other Named
Executive Officers, the PSUs represented 30% of the total number of equity awards granted to each of them,
which is an increase from 20% in fiscal 2014. The greater proportion of PSUs to RSUs for these Named
Executive Officers is intended to further strengthen the link between pay and long-term performance.

The Compensation Committee established the three-year earnings growth goals for the PSUs by reference to our
three-year earnings growth plan, which was presented to and reviewed by our Board of Directors. We believe
that the goals were set at challenging levels and are aligned with the long-term interests of our stockholders.

The performance criterion for the fiscal 2015 performance-based RSUs required that the company achieve
positive net cash flow provided by operating activities in fiscal 2015 as provided on the company’s consolidated
statements of cash flows. The performance criterion for fiscal 2015 was achieved.

In addition to the PSU and performance-based RSU awards, in 2015, Mr. Brett received an additional
performance-based RSU award equal to $1,000,000 with a time-based vesting schedule of 25% per year over
four years. The Compensation Committee determined that this award was important to reward and retain
Mr. Brett who has driven the strong performance and comparable brand revenue growth of the West Elm brand
since his appointment as President, West Elm.

In determining the type and number of equity awards granted to each Named Executive Officer, the
Compensation Committee considered the recommendations of the Chief Executive Officer, which were based on:

• The executive’s performance and contribution to the profitability of the company;

• The type and number of awards previously granted to each executive;

• The executive’s outstanding equity awards;

• The vesting schedule of the executive’s outstanding equity awards;

• The relative value of awards offered by peer companies to executives in comparable positions;

• The appropriate mix between long-term incentive awards and other types of compensation, such as base

salary and bonus; and

• Additional factors, including increased responsibilities, succession planning and retention strategy.

The Compensation Committee believes that each factor influences the type and number of shares appropriate for
each individual and that no one factor is determinative.

In determining the long-term incentive grant for the Chief Executive Officer, the Compensation Committee took
into account a number of factors, including the company’s performance and the assessment by the Compensation
Committee of the Chief Executive Officer’s performance.

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Equity grants approved by the Compensation Committee in April 2015 were as follows:

Named Executive Officer

Number of
Restricted
Stock Units

Number of
Performance
Stock Units
(at Target)

Laura J. Alber . . . . . . . . . . . . . . . . . . . . . . . .
Julie P. Whalen . . . . . . . . . . . . . . . . . . . . . . .
Sandra N. Stangl . . . . . . . . . . . . . . . . . . . . . .
Janet M. Hayes . . . . . . . . . . . . . . . . . . . . . . .
James W. Brett, Jr. . . . . . . . . . . . . . . . . . . . .

65,350
16,468
33,851
23,787
35,942

65,350
7,057
14,507
10,194
9,802

Benefits Provided to Named Executive Officers

All of the benefits offered to our Named Executive Officers are offered broadly to our full-time associates,
except that a limited number of company executives are provided with reimbursement of financial consulting
services up to $12,000 annually. The Compensation Committee believes that providing this assistance is prudent
given the complexity of these executives’ compensation and financial arrangements. The value of the benefits
offered to each of the Named Executive Officers is detailed in the Other Annual Compensation from Summary
Compensation Table on page 47. As noted previously, the company does not provide any income tax gross-ups to
Named Executive Officers on any benefits.

Additional Information

Executive Stock Ownership Guidelines

The Compensation Committee has established stock ownership guidelines for our Named Executive Officers.
Executive stock ownership supports the company’s primary objective of creating long-term value for
stockholders by aligning the executives’ interests directly with those of the company’s stockholders. Each
executive is expected to maintain this minimum ownership while employed with us. The current guidelines for
stock ownership are:

Chief Executive Officer and President:
Other Named Executive Officers:

Five times Base Salary
Two times Base Salary

The following equity holdings count toward the stock ownership guidelines: shares directly owned by the
executive or his or her immediate family members; shares held in trust or any similar entity benefiting the
executive or the executive’s immediate family; and shares owned through the Williams-Sonoma, Inc. 401(k)
Plan. Unexercised stock appreciation rights, unexercised stock options, and unvested restricted stock units or
other full-value awards do not count towards the stock ownership guidelines listed above.

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Executives covered under the ownership guidelines are required to retain at least 50% of the net after-tax shares
received as a result of the release of restricted stock units until the applicable ownership guideline has been
achieved. All of our Named Executive Officers meet or exceed the revised stock ownership guidelines or comply
with the stock retention requirements for vested restricted stock units that are designed to bring the executive up
to the applicable ownership level.

Double-Trigger Change of Control Provisions

Each of our Named Executive Officers is entitled to double-trigger change of control benefits under our 2012
EVP Level Management Retention Plan, other than our Chief Executive Officer, who is entitled to such benefits
under an individual arrangement. None of our Named Executive Officers are provided with any type of golden
parachute excise tax gross-up. We believe that our change of control arrangements are competitive compensation
practices and meet the company’s objectives of:

• Enhancing our ability to retain these key executives as such arrangements are an important component of

competitive compensation programs;

43

• Ensuring that our executives remain objective and fully dedicated to the company’s business and strategic

objectives at a critical time; and

• Facilitating a smooth transition should a change in control occur.

The Compensation Committee has considered the total potential cost of the change of control arrangements
provided to our Named Executive Officers and has determined that such cost is reasonable and reflects the
importance of the objectives described above.

Severance Protection for the Chief Executive Officer

As described in the section titled “Employment Contracts and Termination of Employment and Change-of-
Control Arrangements” beginning on page 52, we have entered into severance arrangements with Ms. Alber
providing for certain severance benefits in the event of a termination of her employment. The Compensation
Committee implemented these arrangements to ensure that she remains focused on the company’s business and
strategic objectives rather than potential personal economic exposure under these particular circumstances. The
Compensation Committee has considered the total potential cost of her severance benefits and determined them
to be reasonable.

RSU and PSU Vesting Provisions Upon Retirement

Grants of RSUs, including the performance-based RSUs granted to our Named Executive Officers, include an
acceleration feature that provides for full vesting upon retirement, which is defined as leaving the company at age
70 or later, with a minimum of 15 years of service. Grants of PSUs granted to our Named Executive Officers vest
on a pro-rata basis subject to achievement of the applicable performance goals in the event of such a retirement.
Currently, none of our Named Executive Officers are retirement eligible.

Clawback Policy Following Financial Restatement

We do not have a formal policy regarding recovery of past payments or awards in the event of a financial
restatement, but in such event, the Compensation Committee will review all performance-based compensation
and consider initiating recovery of any favorably impacted performance-based compensation in appropriate
circumstances. Additional remedial actions could include an executive’s termination of employment. Further, we
intend to implement any recovery policies required by applicable law, including anticipated SEC rulemaking
under the Dodd-Frank Act.

Internal Revenue Code Section 162(m)

Internal Revenue Code Section 162(m) disallows the deduction of compensation paid to certain executives in
excess of $1,000,000 unless it is “qualified performance-based compensation.” The Compensation Committee
reviews the potential impact of Section 162(m) as it constructs the compensation program and in relation to the
level of each element of compensation, but reserves the right to pay non-deductible compensation where
appropriate to achieve our business objectives. Bonuses awarded to our executives in fiscal 2015 under our
Bonus Plan, as well as the equity awards granted to our executives, are intended to qualify as performance-based
compensation. However, because of the fact-based nature of the qualified performance-based compensation
exception and the limited availability of binding guidance thereunder, we cannot guarantee that any
compensation intended to qualify as deductible performance-based compensation so qualifies.

44

Compensation Committee Report

The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis with
management. Based on this review and discussion with management, the Compensation Committee has
recommended to the Board of Directors that the Compensation Discussion and Analysis be included in this Proxy
Statement and in the company’s Annual Report on Form 10-K for fiscal 2015.

COMPENSATION COMMITTEE OF THE

BOARD OF DIRECTORS

Adrian D.P. Bellamy, Chair
Rose Marie Bravo
Anthony A. Greener
Lorraine Twohill

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Summary Compensation Table for Fiscal 2015, Fiscal 2014 and Fiscal 2013

This table sets forth the annual and long-term compensation earned by our Named Executive Officers.

Salary
($)(1)

Bonus
($)

Stock
Awards
($)(2)(3)

Option
Awards
($)

Name and
Principal Position

Laura J. Alber . . . . . . . . . . . . . . . . . . .

Director, President
and Chief Executive
Officer

Julie P. Whalen . . . . . . . . . . . . . . . . . .

Executive Vice
President, Chief
Financial Officer

Sandra N. Stangl . . . . . . . . . . . . . . . . .

President, Pottery Barn
Brands

Janet M. Hayes . . . . . . . . . . . . . . . . . .

President, Williams-Sonoma
Brand

Fiscal
Year

2015
2014
2013

2015
2014
2013

2015
2014
2013

2015
2014
2013

$1,373,077
$1,409,619
$1,350,000

$ 736,538
$ 742,458
$ 611,538

$1,100,000
$1,160,945
$ 992,308

$ 918,269
$ 933,737
$ 769,615

James W. Brett, Jr.(5) . . . . . . . . . . . . .

2015

$ 973,077

President, West Elm Brand

—
—
—

—
—
—

—
—
—

—
—
—

—

$9,999,857
$9,999,937
$6,999,976

$1,799,898
$1,799,951
$1,349,969

$3,699,871
$3,699,952
$2,499,972

$2,599,886
$2,499,984
$1,799,959

$3,499,873

—
—
—

—
—
—

—
—
—

—
—
—

—

Non-Equity
Incentive Plan
Compensation
($)

$2,600,000
$3,250,000
$3,500,000

All Other
Compensation
($)(4)

$ 22,391
$ 19,660
$ 72,826

Total ($)

$13,995,325
$14,679,216
$11,922,802

$ 650,000
$ 800,000
$ 850,000

$1,000,000
$1,600,000
$1,800,000

$ 800,000
$1,300,000
$1,000,000

$ 33,748
$ 68,095
$ 18,216

$ 3,220,184
$ 3,410,504
$ 2,829,723

$ 27,972
$115,202
$ 45,424

$ 58,141
$228,589
$ 30,163

$ 5,827,843
$ 6,576,099
$ 5,337,704

$ 4,376,296
$ 4,962,310
$ 3,599,737

$1,800,000

$ 89,488

$ 6,362,438

(1) Variances in the salary column versus annual base salary are a result of the timing of paychecks issued in a given fiscal year and, for

fiscal 2015, cash paid in lieu of unused vacation.

(2) Based on the fair market value of awards granted in fiscal 2015, fiscal 2014, and fiscal 2013, which is calculated by multiplying the

closing price of our stock on the trading day prior to the grant date by the number of units granted. The number of restricted stock units
and performance stock unit awards granted is determined by dividing the total monetary value of each award by the closing price of our
common stock on the trading day prior to the grant date, rounding down to the nearest whole share.

(3) For fiscal 2015 and 2014, the amounts in the stock awards column include the fair market value of performance stock unit awards

assuming probable achievement of the performance goal at target levels resulting in the following fair market values for the performance
stock unit awards: Ms. Alber – $4,999,929 (fiscal 2015) and $6,999,956 (fiscal 2014); Ms. Whalen – $539,931 (fiscal 2015) and
$359,965 (fiscal 2014); Ms. Stangl – $1,109,931 (fiscal 2015) and $739,953 (fiscal 2014); Ms. Hayes – $779,943 (fiscal 2015) and
$499,997 (fiscal 2014); and Mr. Brett – $749,951 (fiscal 2015). Assuming maximum achievement of the performance goal, these values
would be: Ms. Alber – $9,999,858 (fiscal 2015) and $13,999,912 (fiscal 2014); Ms. Whalen – $1,079,862 (fiscal 2015) and $719,930
(fiscal 2014); Ms. Stangl – $2,219,862 (fiscal 2015) and $1,479,906 (fiscal 2014); Ms. Hayes – $1,559,886 (fiscal 2015) and $999,994
(fiscal 2014); and Mr. Brett – $1,499,902 (fiscal 2015).

(4) Details are provided in the “Other Annual Compensation from Summary Compensation Table” on page 47.

(5) Mr. Brett became a Named Executive Officer in fiscal 2015.

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Other Annual Compensation from Summary Compensation Table

This table sets forth the compensation and benefits included under “All Other Compensation” in the Summary
Compensation Table above.

Life
Insurance
Premiums(1)

Matching
Contribution
to the
401(k) Plan(2)

Car
Allowance

Executive
Financial
Services

Dividend
Equivalent
Payments(3)

Laura J. Alber . . . . . . . . . . .

Julie P. Whalen . . . . . . . . . .

Sandra N. Stangl . . . . . . . . .

Janet M. Hayes . . . . . . . . . .

Fiscal
Year

2015
2014
2013

2015
2014
2013

2015
2014
2013

2015
2014
2013

James W. Brett, Jr.

. . . . . . .

2015

$3,510
$3,510
$3,883

$2,301
$1,519
$1,401

$3,510
$3,510
$3,578

$3,215
$2,938
$2,774

$3,398

$6,481
$7,500
$9,000

$7,096
$7,942
$8,365

$6,462
$7,942
$9,135

$6,808
$8,065
$8,638

$5,952

$6,000
$6,000
$6,000

$6,000
$6,000
$6,000

$6,000
$6,000
$6,000

$6,000
$6,000
$6,000

$6,400
$2,650
—

$12,000
$12,000
—

$12,000
$12,000
$12,000

$9,092
$2,908
—

—
—
$ 53,943

$ 6,351
$ 40,634
$ 2,450

—
$ 85,750
$ 14,711

$ 33,026
$208,678
$ 12,751

Total

$ 22,391
$ 19,660
$ 72,826

$ 33,748
$ 68,095
$ 18,216

$ 27,972
$115,202
$ 45,424

$ 58,141
$228,589
$ 30,163

—

$12,000

$ 68,138

$ 89,488

(1) Premiums paid by us for term life insurance in excess of $50,000 for each fiscal year.

(2) Represents company matching contributions under our 401(k) plan. Similar to our other full-time

employees, Named Executive Officers were eligible to participate in our 401(k) plan and received matching
contributions from the company of up to $7,950 during calendar 2015. Matching amounts above this
maximum are due to differences between calendar and fiscal year contributions.

(3) The fiscal 2015 and fiscal 2014 amounts only include (i) dividend equivalent payments which were not
previously factored into the grant date fair value reported for an equity award or (ii) dividend equivalent
payments for an equity award not disclosed in the executive compensation tables of a prior proxy statement.
Excludes the following fiscal 2015 and fiscal 2014 dividend equivalent payments, which were previously
factored into the grant date fair value for such disclosed equity award: Ms. Alber – $251,064 (fiscal 2015)
and $1,181,901 (fiscal 2014); Ms. Whalen – $26,017 (fiscal 2015) and $59,956 (fiscal 2014); Ms. Stangl –
$87,833 (fiscal 2015) and $66,205 (fiscal 2014); Ms. Hayes – $35,111 (fiscal 2015) and $13,252 (fiscal
2014).

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Grants of Plan-Based Awards

This table sets forth certain information regarding all grants of plan-based awards made to the Named Executive
Officers during fiscal 2015.

Compensation
Committee
Approval
Date

Grant
Date

Threshold
($)

Estimated Future
Payouts Under
Non-Equity Incentive
Plan Awards
Target
($)(1)(2)

Estimated Future
Payouts Under
Equity Incentive
Plan Awards
Target
(#)

Maximum
($)(2)

Threshold
(#)

Maximum
(#)

All
Other
Stock
Awards:
Number
of Shares
of Stock
or Units
(#)

Grant Date
Fair Value
of Stock
and
Option
Awards
($)

Laura J. Alber . . . . . . . —

—

— $2,100,000 $10,000,000 —
4/20/2015 3/25/2015
—
—
4/20/2015 3/25/2015(4) —

—
—

—
—

—
—

—
—

—

—

65,350(3) $4,999,929

32,675 65,350 130,700 —

Julie P. Whalen . . . . . . —

—

— $ 750,000 $10,000,000 —
—
4/20/2015 3/25/2015
—
3,528
4/20/2015 3/25/2015(4) —

—
—

—
—

—
—
—
—
7,057 14,114 —

—

16,468(3) $1,259,967

Sandra N. Stangl . . . . . —

—

— $1,100,000 $10,000,000 —
—
4/20/2015 3/25/2015
—
7,253 14,507 29,014 —
4/20/2015 3/25/2015(4) —

—
—

—
—

—
—

—
—

—

33,851(3) $2,589,940

Janet M. Hayes . . . . . . —

—

— $ 925,000 $10,000,000 —
—
4/20/2015 3/25/2015
—
5,097 10,194 20,388 —
4/20/2015 3/25/2015(4) —

—
—

—
—

—
—

—
—

—

23,787(3) $1,819,943

$4,999,929(5)

—

$ 539,931(5)

—

$1,109,931(5)

—

$ 779,943(5)

—

James W. Brett, Jr.

. . . —

—

— $1,000,000 $10,000,000 —
—
—
4/20/2015 3/25/2015
—
4/20/2015 3/25/2015
—
4,901
4/20/2015 3/25/2015(4) —

—
—
—

—
—
—

—

—
—
—
—
—
—
9,802 19,604 —

13,070(3) $ 999,986
22,872(3) $1,749,937

$ 749,951(5)

(1) Target potential payment for each eligible executive pursuant to our established incentive targets.

(2) To ensure deductibility under our stockholder-approved 2001 Incentive Bonus Plan (intended to qualify as performance-based

compensation under Internal Revenue Code Section 162(m)), the Compensation Committee specified a primary performance goal. For
fiscal 2015, the Compensation Committee established the primary performance goal for the 2001 Incentive Bonus Plan as positive net
cash provided by operating activities as provided on the company’s consolidated statements of cash flows. The Compensation Committee
also set a secondary performance goal to guide its use of discretion in determining whether to reduce bonus amounts from the maximum
available under the 2001 Incentive Bonus Plan; the Compensation Committee typically expects to pay bonuses at target levels if the
secondary performance goal is fully met. For fiscal 2015, the Compensation Committee set the secondary performance goal as an
earnings per share target of $3.45 (excluding extraordinary non-recurring charges, and including any amounts payable to covered
employees under the 2001 Incentive Bonus Plan). As further described in the Compensation Discussion and Analysis beginning on
page 30, in the first quarter of fiscal 2016, the Compensation Committee determined that the 2001 Incentive Bonus Plan’s primary and
secondary performance goals were achieved, but the Compensation Committee elected to apply its discretion in determining to reduce
the actual amount to be paid to the Named Executive Officers under the 2001 Incentive Bonus Plan below the maximum potential
payment.

(3) Grants of restricted stock units.

(4) Grants of performance stock units.

(5) Target potential payout of the performance stock units for each eligible executive pursuant to our established performance criterion.

48

Outstanding Equity Awards at Fiscal Year-End

The following tables set forth information regarding equity awards held by our Named Executive Officers on
January 31, 2016.

Option Awards(1)

Number of Securities
Underlying
Unexercised Options
(#) Exercisable

Number of Securities
Underlying
Unexercised Options
(#) Unexercisable

Equity Incentive Plan
Awards: Number of
Securities Underlying
Unexercised
Unearned Options (#)

Laura J. Alber . . . . . . .

Julie P. Whalen . . . . . .

Sandra N. Stangl . . . . .

—

8,465

—

Janet M. Hayes . . . . . .

22,004

James W. Brett, Jr.

. . .

—

—

—

—

—

—

—

—

—

—

—

(1)

Includes grants of options and stock-settled stock appreciation rights.

Option
Exercise Price
($)

Option Expiration
Date

—

$40.87

—

$40.87

—

—

4/5/2018

—

4/5/2018

—

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Number of Shares or
Units of Stock that
have not Vested (#)

Market Value of
Shares or Units of
Stock that have
not Vested ($)(1)

Stock Awards

Equity Incentive Plan
Awards: Number of
Unearned Shares, Units or
Other Rights that have
not Vested (#)

Equity Incentive
Plan Awards:
Market or Payout Value of
Unearned Shares, Units
or Other Rights that have
not Vested ($)

Laura J. Alber . . . . . . .

65,350(2)

Julie P. Whalen . . . . . .

Sandra N. Stangl . . . . .

Janet M. Hayes . . . . . .

James W. Brett, Jr.

. . .

—

35,960(4)
—
65,654(6)
80,173(7)
16,468(2)
—
17,261(4)
—
12,662(6)
21,375(8)
5,010(7)
33,851(2)
—
35,481(4)
—
23,448(6)
22,548(7)
23,787(2)
—
23,973(4)
—
16,882(6)
17,538(7)
13,070(2)
22,872(2)
—
23,973(4)
—
16,882(6)
20,043(7)

$3,375,981
—
$1,857,694
—
$3,391,686
$4,141,737
$ 850,737
—
$ 891,703
—
$ 654,119
$1,104,233
$ 258,817
$1,748,743
—
$1,832,948
—
$1,211,324
$1,164,830
$1,228,836
—
$1,238,445
—
$ 872,124
$ 906,013
$ 675,196
$1,181,568
—
$1,238,445
—
$ 872,124
$1,035,421

—

65,350(3)

—

111,874(5)

—
—

7,057(3)

—

5,753(5)

—
—
—
—

14,507(3)

—

11,826(5)

—
—
—

10,194(3)

—

7,991(5)

—
—
—
—

9,802(3)

—

7,991(5)

—
—

—
$3,375,981
—
$5,779,411
—
—

$364,565
—
$297,200
—
—
—
—
$749,432
—
$610,931
—
—
—
$526,622
—
$412,815
—
—
—
—
$506,371
—
$412,815
—
—

(1) Based on a stock price of $51.66, the closing price of our common stock on January 29, 2016, the last

business day of fiscal 2015.

(2) Represents restricted stock units granted on April 20, 2015. The restricted stock units vest as follows:

(i) 25% of the units vest on April 20, 2016; (ii) 25% of the units vest on April 20, 2017; (iii) 25% of the
units vest on April 20, 2018; and (iv) 25% of the units vest on April 20, 2019, each subject to continued
service and a performance criterion of positive net cash flow provided by operating activities (excluding any
non-recurring charges) for fiscal 2015 as provided on the company’s consolidated statements of cash flows,
which has been met. In addition, upon vesting, the executive receives a cash payment equal to dividends
declared between the grant date and the vesting date.

(3) Represents performance stock units granted on April 20, 2015. The performance stock units vest on

April 20, 2018, subject to continued service and achievement of performance criterion. The shares above
reflect a target payout of 100%. This award has a potential payout of 200% if the maximum performance
criterion is achieved and 50% if the threshold performance criterion is achieved.

50

(4) Represents restricted stock units granted on April 22, 2014. The restricted stock units vest as follows:

(i) 25% of the units vested on April 22, 2015; (ii) 25% of the units vest on April 22, 2016; (iii) 25% of the
units vest on April 22, 2017; and (iv) 25% of the units vest on April 22, 2018, each subject to continued
service and a performance criterion of positive net cash flow provided by operating activities (excluding any
non-recurring charges) for fiscal 2014 as provided on the company’s consolidated statements of cash flows,
which has been met. In addition, upon vesting, the executive receives a cash payment equal to dividends
declared between the grant date and the vesting date.

(5) Represents performance stock units granted on April 22, 2014. The performance stock units vest on

April 22, 2017, subject to continued service and achievement of performance criterion. The shares above
reflect a target payout of 100%. This award has a potential payout of 200% if the maximum performance
criterion is achieved and 50% if the threshold performance criterion is achieved.

(6) Represents restricted stock units granted on April 26, 2013. The restricted stock units vest as follows:

(i) 25% of the units vested on April 26, 2014; (ii) 25% of the units vested on April 26, 2015; (iii) 25% of the
units vest on April 26, 2016; and (iv) 25% of the units vest on April 26, 2017, each subject to continued
service and a performance criterion of positive net cash flow provided by operating activities (excluding any
non-recurring charges) for fiscal 2013 as provided on the company’s consolidated statements of cash flows,
which has been met. In addition, upon vesting, the executive receives a cash payment equal to dividends
declared between the grant date and the vesting date.

(7) Represents restricted stock units granted on April 16, 2012. The restricted stock units vest as follows:

(i) 50% of the units vested on April 16, 2014; and (ii) 50% of the units vest on April 16, 2016, each subject
to continued service and a performance criterion of positive net cash flow provided by operating activities
(excluding any non-recurring charges) for fiscal 2012 as provided on the company’s consolidated statements
of cash flows, which has been met. In addition, upon vesting, the executive receives a cash payment equal to
dividends declared between the grant date and the vesting date.

(8) Represents restricted stock units granted on July 30, 2012. The restricted stock units vest as follows: (i) 50%

of the units vested on July 30, 2014; and (ii) 50% of the units vest on July 30, 2016, each subject to
continued service and a performance criterion of positive net cash flow provided by operating activities
(excluding any non-recurring charges) in the last two fiscal quarters of fiscal 2012 as provided on the
company’s consolidated statements of cash flows, which has been met. In addition, upon vesting, the
executive receives a cash payment equal to dividends declared between the grant date and the vesting date.

Option Exercises and Stock Vested

The following table sets forth information regarding exercises and vesting of equity awards held by our Named
Executive Officers during fiscal 2015.

Option Awards

Stock Awards

Number of Shares
Acquired on Exercise (#)

Value Realized on
Exercise ($)(1)

Number of Shares
Acquired on Vesting (#)

Value Realized on
Vesting ($)(2)

. . . . . . . . . . . .
Laura J. Alber
Julie P. Whalen . . . . . . . . . . .
Sandra N. Stangl
. . . . . . . . . .
Janet M. Hayes . . . . . . . . . . . .
James W. Brett, Jr. . . . . . . . . .

136,185
—
50,780
—
11,002

$5,187,287
—
$1,934,210
—
$ 424,237

78,318
13,607
32,688
24,352
24,352

$6,111,863
$1,049,649
$2,536,696
$1,892,938
$1,892,938

(1) The value realized upon exercise is calculated as the difference between the closing price of our stock on the

day prior to the exercise date and the applicable exercise price of the option awards multiplied by the
number of shares exercised.

(2) The value realized upon vesting is calculated as the closing price of our stock on the day prior to the vesting

date multiplied by the number of units vested.

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Pension Benefits

None of our Named Executive Officers received any pension benefits during fiscal 2015.

Nonqualified Deferred Compensation

None of our Named Executive Officers contributed to or received earnings from a company nonqualified
deferred compensation plan during fiscal 2015.

Employment Contracts and Termination of Employment and Change-of-Control Arrangements

We entered into an amended and restated management retention agreement with Ms. Alber on September 6,
2012. The management retention agreement restates substantially all of the material terms of the prior agreement,
with the exception of extending the term of the agreement through September 7, 2033. All other terms are
substantially the same as the EVP Retention Plan, as defined below.

Effective November 16, 2015, we amended the 2012 EVP Level Management Retention Plan (Amended and
Restated Effective November 16, 2015), or the EVP Retention Plan. The EVP Retention Plan restates
substantially all of the material terms of the prior 2012 EVP Level Management Retention Plan. Each of
Ms. Whalen, Mr. Brett, Ms. Hayes and Ms. Stangl are subject to the EVP Retention Plan. The EVP Retention
Plan provides that the executives automatically become participants in the plan upon the effective date of the
EVP Retention Plan. The EVP Retention Plan will remain in effect through November 15, 2018, unless earlier
terminated by the company in accordance with the plan.

If within 18 months following a change of control, an executive’s employment is terminated by us without
“cause,” or by the executive for “good reason,” then (i) 100% of such executive’s outstanding equity awards,
including full value awards, with performance-based vesting where the payout is a set number or zero depending
on whether the performance metric is obtained, will immediately become fully vested, except that if a full value
award has performance-based vesting and the performance period has not been completed and the number of
shares that can be earned is variable based on the performance level, a pro-rata portion of such executive’s
outstanding equity awards will immediately become fully vested at the target performance level, and (ii) in lieu
of continued employment benefits (other than as required by law), such executive will be entitled to receive
payments of $3,000 per month for 12 months.

In addition, if, within 18 months following a change of control, the executive’s employment is terminated by us
without “cause,” or by the executive for “good reason,” such executive will be entitled to receive (i) severance
equal to 200% of such executive’s base salary as in effect immediately prior to the change of control or such
executive’s termination, whichever is greater, with such severance to be paid over 24 months, and (ii) 200% of
the average annual bonus received by such executive in the last 36 months prior to the termination, with such
severance to be paid over 24 months.

Each executive’s receipt of the severance benefits discussed above is contingent on such executive signing and
not revoking a release of claims against us, such executive’s continued compliance with our Code of Business
Conduct and Ethics (including its provisions relating to confidential information and non-solicitation), such
executive not accepting employment with one of our competitors, and such executive’s continued non-
disparagement of us. In the event that the severance payments and other benefits payable to an executive under a
retention agreement constitute a “parachute payment” under Section 280G of the U.S. tax code and would be
subject to the applicable excise tax, then the executive’s severance payments and other benefits will be either
(i) delivered in full or (ii) delivered to a lesser extent such that no portion of the benefits are subject to the excise
tax, whichever results in the receipt by such executive on an after-tax basis of the greatest amount of benefits.

For purposes of the EVP Retention Plan, “cause” means: (i) an act of dishonesty made by the executive in
connection with his or her responsibilities as an employee; (ii) the executive’s conviction of, or plea of nolo

52

contendere to, a felony or any crime involving fraud, embezzlement or any other act of moral turpitude; (iii) the
executive’s gross misconduct; (iv) the executive’s unauthorized use or disclosure of any proprietary information
or trade secrets of the company or any other party to whom the executive owes an obligation of nondisclosure as
a result of the executive’s relationship with the company; (v) the executive’s willful breach of any obligations
under any written agreement or covenant with the company or breach of the company’s Code of Business
Conduct and Ethics; or (vi) the executive’s continued failure to perform his or her employment duties after he or
she has received a written demand of performance which specifically sets forth the factual basis for the belief that
the executive has not substantially performed his or her duties and has failed to cure such non-performance
within 30 days after receiving such notice.

For purposes of the EVP Retention Plan, “change of control” means the occurrence of any of the following
events: (i) a change in the ownership of the company which occurs on the date that any one person, or more than
one person acting as a group (“Person”), acquires ownership of the stock of the company that, together with the
stock held by such Person, constitutes more than 50% of the total voting power of the stock of the company;
provided, however, that for purposes of this subsection (i), the acquisition of additional stock by any one Person,
who is considered to own more than 50% of the total voting power of the stock of the company will not be
considered a change of control; or (ii) a change in the effective control of the company which occurs on the date
that a majority of members of the Board of Directors is replaced during any 12-month period by directors whose
appointment or election is not endorsed by a majority of the members of the Board of Directors prior to the date
of the appointment or election; provided, however, that for purposes of this subsection (ii), if any Person is
considered to effectively control the company, the acquisition of additional control of the company by the same
Person will not be considered a change of control; or (iii) a change in the ownership of a substantial portion of
the company’s assets which occurs on the date that any Person acquires (or has acquired during the 12-month
period ending on the date of the most recent acquisition by such person or persons) assets from the company that
have a total gross fair market value equal to or more than 50% of the total gross fair market value of all of the
assets of the company immediately prior to such acquisition or acquisitions; provided, however, that for purposes
of this subsection (iii), the following will not constitute a change in the ownership of a substantial portion of the
company’s assets: (A) a transfer to an entity that is controlled by the company’s stockholders immediately after
the transfer, or (B) a transfer of assets by the company to: (1) a stockholder of the company (immediately before
the asset transfer) in exchange for or with respect to the company’s stock, (2) an entity, 50% or more of the total
value or voting power of which is owned, directly or indirectly, by the company, (3) a Person that owns, directly
or indirectly, 50% or more of the total value or voting power of all the outstanding stock of the company, or
(4) an entity, at least 50% of the total value or voting power of which is owned, directly or indirectly, by a
Person. For purposes of this subsection (iii), gross fair market value means the value of the assets of the
company, or the value of the assets being disposed of, determined without regard to any liabilities associated
with such assets. For purposes of this definition, persons will be considered to be acting as a group if they are
owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar
business transaction with the company. Notwithstanding the foregoing, a transaction shall not be deemed a
change of control unless the transaction qualifies as a change in the ownership of the company, change in the
effective control of the company or a change in the ownership of a substantial portion of the company’s assets,
each within the meaning of Section 409A.

For purposes of the EVP Retention Plan, “good reason” means, without the executive’s consent, (i) a material
reduction in his or her annual base salary (except pursuant to a reduction generally applicable to senior
executives of the company), (ii) a material diminution of his or her authority, duties or responsibilities, (iii) the
executive ceasing to report directly to a specified individual or the Board of the company or the entity holding all
or substantially all of the company’s assets following a change of control, or (iv) relocation of the executive to a
location more than 50 miles from the company’s San Francisco, California main office location. In addition,
upon any such voluntary termination for good reason, the executive must provide written notice to the company
of the existence of one or more of the above conditions within 90 days of its initial existence, and the company
must be provided with at least 30 days from the receipt of the notice to remedy the condition.

53

P
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Acceleration of PSUs

PSUs were granted to our Named Executive Officers in each of fiscal 2015 and fiscal 2014. The PSUs vest on a
pro-rata basis subject to achievement of the applicable performance goals in the event of a Named Executive
Officer’s death, “disability,” or “retirement.” The PSUs also provide that upon a “change in control,” the
performance goals shall be deemed satisfied at target and, for purposes of any severance vesting provisions, the
PSUs will generally be treated in the same manner as a time-based restricted stock unit award covering the
number of shares based on such deemed target performance.

For purposes of the PSUs, “disability” means the occurrence of any of the following events: (i) the executive
being unable to engage in any substantial gainful activity by reason of any medically determinable physical or
mental impairment that can be expected to last for a continuous period of not less than 12 months; (ii) the
executive is, by reason of any medically determinable physical or mental impairment that can be expected to
result in death or can be expected to last for a continuous period of not less than 12 months, receiving income
replacement benefits for a period of not less than three months under the company’s accident and health plan
covering the company’s employees; or (iii) the executive has been determined to be totally disabled by the Social
Security Administration.

For purposes of the PSUs, “retirement” means the executive’s termination of employment for a reason other than
“cause,” “disability,” or death subsequent to the executive having attained age 70 and having been employed by
the company for at least 15 years. Currently, none of the Named Executive Officers satisfy the requirements for
“retirement.”

For purposes of the PSUs, “cause” means: (i) embezzlement, theft or misappropriation by the executive of any
property of any of the company; (ii) the executive’s breach of any fiduciary duty to the company; (iii) the
executive’s failure or refusal to comply with laws or regulations applicable to the company and their businesses
or the policies of the company governing the conduct of its employees or directors; (iv) the executive’s gross
incompetence in the performance of your job duties; (v) the executive’s commission of a felony or of any crime
involving moral turpitude, fraud or misrepresentation; (vi) the executive’s failure to perform duties consistent
with a commercially reasonable standard of care; (vii) the executive’s failure or refusal to perform job duties or
to perform specific directives of the executive’s supervisor or designee, or the senior officers or the Board; or
(viii) any gross negligence or willful misconduct by the executive resulting in loss to the company or, or damage
to the reputation of the company.

For purposes of the PSUs, “change in control” generally has the same meaning of “change in control” under the
EVP Retention Plan or in the Named Executive Officer’s employment agreement, as applicable.

Laura J. Alber

We entered into an amended and restated employment agreement with Laura J. Alber, effective as of
September 6, 2012, which amended and restated the prior agreement entered into with Ms. Alber, effective
May 26, 2010. The employment agreement restates substantially all of the material terms of the prior agreement,
with the exception of extending the term of the agreement through September 7, 2033 and referencing
Ms. Alber’s then current base salary of $1,300,000. If we terminate Ms. Alber’s employment without “cause,” if
she terminates her employment with us for “good reason,” or if her employment is terminated due to her death or
“disability,” she will be entitled to receive (i) severance equal to 24 months of her base salary to be paid over
24 months, (ii) a lump sum payment equal to 200% of the average annual bonus received by her in the last
36 months prior to the termination, (iii) in lieu of continued employment benefits (other than as required by law),
payments of $3,000 per month for 18 months, and (iv) accelerated vesting of her then-outstanding equity awards
that vest solely based upon Ms. Alber’s continued service by up to an additional 18 months’ of vesting credit, and
if the awards were subject to cliff-vesting of more than one year, the cliff-vesting provision will be lifted and
vesting credit given as if the award had been subject to monthly vesting, and equity awards subject to

54

performance-based vesting will remain outstanding through the date upon which the achievement of the
applicable performance milestones are certified with such awards paid out, subject to the attainment of the
applicable performance milestones, to the same extent and at the same time as if Ms. Alber had remained
employed through the 18-month anniversary of her termination date. Ms. Alber’s receipt of the severance
benefits discussed above is contingent on her signing and not revoking a release of claims against us, her
continued compliance with our Code of Business Conduct and Ethics (including its provisions relating to
confidential information and non-solicitation), her not accepting employment with one of our competitors, and
her continued non-disparagement of us.

For purposes of the employment agreement with Ms. Alber, “cause” is defined as (i) an act of dishonesty made
by her in connection with her responsibilities as an employee, (ii) Ms. Alber’s conviction of or plea of nolo
contendere to, a felony or any crime involving fraud, embezzlement or any other act of moral turpitude,
(iii) Ms. Alber’s gross misconduct, (iv) Ms. Alber’s unauthorized use or disclosure of any proprietary
information or trade secrets of the company or any other party to whom she owes an obligation of nondisclosure
as a result of her relationship with the company, (v) Ms. Alber’s willful breach of any obligations under any
written agreement or covenant with the company or breach of the company’s Code of Business Conduct and
Ethics, or (vi) Ms. Alber’s continued failure to perform her employment duties after she has received a written
demand of performance from the Board which specifically sets forth the factual basis for the Board’s belief that
she has not substantially performed her duties and has failed to cure such non-performance to the company’s
satisfaction within 30 days after receiving such notice.

For purposes of the employment agreement with Ms. Alber, “disability” means Ms. Alber (i) is unable to engage
in any substantial gainful activity by reason of any medically determinable physical or mental impairment which
can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, or
(ii) is, by reason of any medically determinable physical or mental impairment which can be expected to last for
a continuous period of not less than 12 months, receiving income replacement benefits for a period of not less
than 3 months under an accident and health plan covering company employees.

For purposes of the employment agreement with Ms. Alber, “good reason” is defined as, without Ms. Alber’s
consent, (i) a reduction in her base salary (except pursuant to a reduction generally applicable to senior
executives of the company), (ii) a material diminution of her authority or responsibilities, (iii) a reduction of
Ms. Alber’s title, (iv) Ms. Alber ceasing to report directly to the Board of Directors, or (v) the Board of Directors
failing to re-nominate Ms. Alber for Board membership when her Board term expires while she is employed by
the company. In addition, upon any such voluntary termination for good reason, Ms. Alber must provide written
notice to the company of the existence of one or more of the above conditions within 90 days of its initial
existence and the company must be provided with at least 30 days to remedy the condition.

The following table describes the payments and/or benefits which would have been owed by us to Ms. Alber as
of January 31, 2016 if her employment had been terminated in various situations.

Compensation and Benefits

For Good
Reason

Involuntary
Without Cause

Change-of-
Control

Death/Disability

P
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. . . . . . . . . . . . . . . . . . . . . . . . . $ 2,800,000
. . . . . . . . . . . . . . . . . . . . . . $ 6,366,667

$ 2,800,000(2)
Base Salary(1)
Bonus Payment(3)
$ 6,366,667(2)
Equity Awards(4)(5) . . . . . . . . . . . . . . . . . . . . . $20,382,040(6) $20,382,040(6) $21,922,489(7) $20,382,040(6)
54,000
Health Care Benefits(8) . . . . . . . . . . . . . . . . . . $

$ 2,800,000
$ 6,366,667

$ 2,800,000
$ 6,366,667

54,000

36,000

54,000

$

$

$

(1) Represents 200%, or 24 months, of Ms. Alber’s base salary as of January 31, 2016.

(2) Will be reduced by the amount of any payments Ms. Alber receives through company-paid insurance

policies.

(3) Represents 200% of the average annual bonus received by Ms. Alber in the 36-month period prior to

January 31, 2016.

55

(4) Value is based on a stock price of $51.66, the closing price of our common stock on January 29, 2016, the

last business day of fiscal 2015.

(5) For illustrative purposes only, performance stock units are estimated at target.

(6) Represents the sum of (i) $12,070,669 for acceleration of vesting of 233,656 restricted stock units and (ii)

$8,311,371 for acceleration of vesting of 160,886 performance stock units.

(7) Represents the sum of (i) $12,767,097 for acceleration of vesting of 247,137 restricted stock units and

(ii) $9,155,392 for acceleration of vesting of 177,224 performance stock units.

(8) Based on a monthly payment of $3,000 to be paid by the company for 18 months or 12 months, as

applicable, in lieu of continued employment benefits.

All Other Named Executive Officers

Except as described above in connection with a termination following a change of control of the company, the
other Named Executive Officers are generally not entitled to severance benefits in connection with their
termination for good reason or involuntary termination. The following table describes the payments and/or
benefits which would have been owed by us to the Named Executive Officers as of January 31, 2016 under the
EVP Retention Plan (and individual agreements) if within 18 months following a change of control of the
company, the executive’s employment was terminated by us without cause, or by the executive for good reason.

Name

Potential Double-Trigger Change in Control Benefits

Base Salary(1)

Bonus Payment(2)

Equity
Awards(3)

Health Care
Benefits(4)

Julie P. Whalen . . . . . . . . . . . . . . . . . . . . . . . . . .
Sandra N. Stangl . . . . . . . . . . . . . . . . . . . . . . . . .
Janet M. Hayes . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . .
James W. Brett, Jr.

$1,500,000
$2,200,000
$1,850,000
$2,000,000

$1,600,000
$3,333,333
$2,000,000
$3,100,000

$4,421,373(5)
$7,318,207(6)
$5,184,856(7)
$5,921,941(8)

$36,000
$36,000
$36,000
$36,000

(1) Represents 200% of each Named Executive Officer’s base salary as of January 31, 2016.

(2) Represents 200% of the average annual bonus received by each Named Executive Officer in the 36-month

period prior to January 31, 2016.

(3) Value is based on a stock price of $51.66, the closing price of our common stock on January 29, 2016, the

last business day of fiscal 2015.

(4) Based on a monthly payment of $3,000 to be paid by the company for 12 months in lieu of continued

employment benefits.

(5) Represents the sum of (i) $3,759,608 for acceleration of vesting of 72,776 restricted stock units and

(ii) $661,765 for acceleration of vesting of 12,810 performance stock units.

(6) Represents the sum of (i) $5,957,844 for acceleration of vesting of 115,328 restricted stock units and

(ii) $1,360,363 for acceleration of vesting of 26,333 performance stock units.

(7) Represents the sum of (i) $4,245,419 for acceleration of vesting of 82,180 restricted stock units and

(ii) $939,437 for acceleration of vesting of 18,185 performance stock units.

(8) Represents the sum of (i) $5,002,755 for acceleration of vesting of 96,840 restricted stock units and

(ii) $919,186 for acceleration of vesting of 17,793 performance stock units.

Other Acceleration Provisions Under Equity Award Agreements and 2001 LTIP

Pursuant to our equity award agreements, our Named Executive Officers are eligible for pro-rata accelerated
vesting of their equity awards in the event of death, disability or retirement, subject to the achievement of
performance goals in the case of performance stock units. In addition, our 2001 Long-Term Incentive Plan
provides that, in the event of a merger or sale of all or substantially all of the assets of the company, a liquidation

56

or dissolution of the company or a corporate reorganization of the company, equity awards held by all plan
participants (including our Named Executive Officers) will vest in full immediately prior to such transaction to
the extent they are terminated at the time of such transaction without provision to the holder of an equivalent
substitute award. The following table describes the benefits which would have been paid to our Named Executive
Officers under these provisions had they been fully triggered on January 31, 2016. None of our Named Executive
Officers were eligible to retire on January 31, 2016.

Name

Death/Disability (1)(2) Award Termination (1)(2)

Laura J. Alber . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Julie P. Whalen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sandra N. Stangl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Janet M. Hayes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James W. Brett, Jr.

$13,310,974(3)(4)
$ 2,893,425(5)
$ 4,448,443(6)
$ 3,183,754(7)
$ 3,545,219(8)

$21,922,489(9)
$ 4,421,373(10)
$ 7,318,207(11)
$ 5,184,856(12)
$ 5,921,941(13)

(1) Value is based on a stock price of $51.66, the closing price of our common stock on January 29, 2016, the

last business day of fiscal 2015.

(2) For illustrative purposes only, performance stock units are estimated at target.

(3) Under her employment agreement, Ms. Alber may be entitled to greater acceleration in the event of her

death or disability, as described above in the table on page 55.

(4) Represents the sum of (i) $9,095,725 for acceleration of vesting of 176,069 restricted stock units and

(ii) $4,215,249 for acceleration of vesting of 81,596 performance stock units.

(5) Represents the sum of (i) $2,628,977 for acceleration of vesting of 50,890 restricted stock units and

(ii) $264,448 for acceleration of vesting of 5,119 performance stock units.

(6) Represents the sum of (i) $3,904,773 for acceleration of vesting of 75,586 restricted stock units and

(ii) $543,670 for acceleration of vesting of 10,524 performance stock units.

(7) Represents the sum of (i) $2,811,337 for acceleration of vesting of 54,420 restricted stock units and

(ii) $372,417 for acceleration of vesting of 7,209 performance stock units.

(8) Represents the sum of (i) $3,177,865 for acceleration of vesting of 61,515 restricted stock units and

(ii) $367,354 for acceleration of vesting of 7,111 performance stock units.

(9) Represents the sum of (i) $12,767,097 for acceleration of vesting of 247,137 restricted stock units and

(ii) $9,155,392 for acceleration of vesting of 177,224 performance stock units.

(10) Represents the sum of (i) $3,759,608 for acceleration of vesting of 72,776 restricted stock units and

(ii) $661,765 for acceleration of vesting of 12,810 performance stock units.

(11) Represents the sum of (i) $5,957,844 for acceleration of vesting of 115,328 restricted stock units and

(ii) $1,360,363 for acceleration of vesting of 26,333 performance stock units.

(12) Represents the sum of (i) $4,245,419 for acceleration of vesting of 82,180 restricted stock units and

(ii) $939,437 for acceleration of vesting of 18,185 performance stock units.

(13) Represents the sum of (i) $5,002,755 for acceleration of vesting of 96,840 restricted stock units and

(ii) $919,186 for acceleration of vesting of 17,793 performance stock units.

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57

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

We have policies in our Code of Business Conduct and Ethics that provide that associates must not engage in any
transaction when an associate may face a real or perceived conflict of interest with the company. Our Code of
Business Conduct and Ethics is distributed to all employees on an annual basis and made available throughout
the year in our internal document database. It is also available on our website and in print to any stockholder who
requests it. In addition, we have in place policies and procedures with respect to related person transactions that
provide that our executive officers, directors, director nominees and principal stockholders, as well as their
immediate family members and affiliates, are not permitted to enter into a related party transaction with us unless
(i) the transaction is approved or ratified by our Audit and Finance Committee or the disinterested members of
our Board or (ii) the transaction involves the service of one of our executive officers or directors or any related
compensation, is reportable under Item 402 of Regulation S-K and is approved by our Compensation Committee.

For the purposes of our related party transaction policy, “related party transaction” means any transaction in
which the amount involved exceeds $120,000 in any calendar year and in which any of our executive officers,
directors, director nominees and principal stockholders, as well as their immediate family members and affiliates,
had, has or will have a direct or indirect material interest, other than transactions available to all of our
employees.

It is our policy to approve related party transactions only when it has been determined that such transaction is in,
or is not inconsistent with, our best interests and those of our stockholders, including situations where we may
obtain products or services of a nature, quantity or quality, or on other terms, that are not readily available from
alternative sources or when the transaction is on terms comparable to those that could be obtained in arm’s length
dealings with an unrelated third party.

Memphis-Based Distribution Facility

Our Memphis-based distribution facility includes an operating lease entered into in August 1990 for a
distribution facility in Memphis, Tennessee. The lessor is a general partnership comprised of the estate of
W. Howard Lester, our former Chairman of the Board and Chief Executive Officer, and the estate of James A.
McMahan, a former Director Emeritus and significant stockholder, and two unrelated parties. The partnership
does not have operations separate from the leasing of this distribution facility and does not have lease agreements
with any unrelated third parties. The terms of the lease automatically renewed until the bonds that financed the
construction of the facility were fully repaid during the second quarter of 2015. Simultaneously, we entered into
an agreement with the partnership to lease the facility through July 2017. We made annual rental payments of
approximately $3,050,000, $2,432,000 and $2,448,000 including applicable taxes, insurance and maintenance
expenses in fiscal 2015, fiscal 2014 and fiscal 2013, respectively.

Indemnification Agreements

We have indemnification agreements with our directors and executive officers. These agreements, among other
things, require us to indemnify each director and executive officer to the fullest extent permitted by Delaware
law, including coverage of expenses such as attorneys’ fees, judgments, fines and settlement amounts incurred by
the director or executive officer in any action or proceeding, including any action or proceeding by or in right of
us, arising out of the person’s services as a director or executive officer.

58

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires our directors, executive officers and
holders of more than 10% of our common stock to file reports regarding their ownership and changes in
ownership of our stock with the SEC. Based upon (i) copies of Section 16(a) reports that we received from such
persons for their fiscal 2015 transactions and (ii) information provided to us by them, we believe that all
reporting requirements under Section 16(a) were met in a timely manner by the persons who were executive
officers, members of the Board of Directors or greater than 10% stockholders during such fiscal year.

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SECURITY OWNERSHIP OF PRINCIPAL STOCKHOLDERS AND MANAGEMENT

This table sets forth information regarding the ownership of our common stock as of April 4, 2016 by:

• each person known to us to own more than 5% of our outstanding common stock;

• each director nominee;

• the Named Executive Officers; and

• all current executive officers and directors as a group.

Unless otherwise noted, the persons listed below have sole voting and investment power. In addition, unless
otherwise noted, the address of each stockholder noted in the following table is c/o Williams-Sonoma, Inc.,
3250 Van Ness Avenue, San Francisco, California 94109. Information regarding our non-management 5%
stockholders is derived from the most recently available 13G filings.

Name and Address of Beneficial Owner

Position with Company

Common Stock

Awards
Exercisable
or Vesting
within
60 Days(1)

Total

Percent of
Class(2)

Survivor’s Trust created under the

—

6,114,466(3)

— 6,114,466(3) 6.9%

Amount and Nature of
Beneficial Ownership

McMahan Family Trust
dtd 1/25/84 . . . . . . . . . . . . . . . . .
11100 Santa Monica
Blvd., Suite 1700
Los Angeles, CA 90025

BlackRock Inc. . . . . . . . . . . . . . . . .

55 East 52nd Street
New York, NY 10055

The Vanguard Group, Inc. . . . . . . .

100 Vanguard Blvd.
Malvern, PA 19355

Select Equity Group, L.P.

. . . . . . .

380 Lafayette Street, 6th Floor
New York, NY 10003

Capital Research Global

. . . . . . . . . . . . . . . . . .

Investors.
333 South Hope Street
Los Angeles, CA 90071

Patrick J. Connolly . . . . . . . . . . . . .

Laura J. Alber . . . . . . . . . . . . . . . . .

—

—

—

—

Director and
Executive Vice President,
Chief Strategy and
Business
Development Officer

Director,
Chief Executive Officer
and President

6,042,650(4)

— 6,042,650(4) 6.8%

5,622,463(5)

— 5,622,463(5) 6.3%

5,607,505(6)

— 5,607,505(6) 6.3%

5,026,000(7)

— 5,026,000(7) 5.6%

733,355(8)

178,473

911,828

1.0%

335,748(9)

141,324

477,072

*

*

Julie P. Whalen . . . . . . . . . . . . . . . Executive Vice President,

25,732(10)

29,677

55,409

Chief Financial Officer

60

Name and Address of Beneficial Owner

Position with Company Common Stock

Awards
Exercisable
or Vesting
within
60 Days(1)

Total

Percent of
Class(2)

Amount and Nature of
Beneficial Ownership

James W. Brett, Jr. . . . . . . . . . . . . . . . . . .

Janet M. Hayes . . . . . . . . . . . . . . . . . . . . .

Sandra N. Stangl . . . . . . . . . . . . . . . . . . . .

Adrian D.P. Bellamy . . . . . . . . . . . . . . . .

Rose Marie Bravo . . . . . . . . . . . . . . . . . . .

Adrian T. Dillon . . . . . . . . . . . . . . . . . . . .

Anthony A. Greener . . . . . . . . . . . . . . . . .

Ted W. Hall

. . . . . . . . . . . . . . . . . . . . . . .

Sabrina Simmons . . . . . . . . . . . . . . . . . . .

Jerry D. Stritzke . . . . . . . . . . . . . . . . . . . .

Lorraine Twohill

. . . . . . . . . . . . . . . . . . .

All current executive officers and

President,
West Elm
Brand

President,
Williams-
Sonoma Brand

President,
Pottery Barn
Brands

Director

Director

Director

Director

Director

Director

Director

Director

23,236(11)

45,460

68,696

26,373

61,920

88,293

45,501(12)

54,561

100,062

39,182

7,506

73,009(13)

30,856

14,468(14)

641

—

9,211

4,639

3,642

2,272

8,699

8,699

1,949

507

43,821

11,148

75,281

39,555

23,167

2,590

507

2,053

11,264

*

*

*

*

*

*

*

*

*

*

*

directors as a group (15 persons) . . . . .

—

1,374,589(15)

593,531 1,968,120

2.2%

*

Less than 1%.

(1) Reflects stock options that are or will become exercisable, stock-settled stock appreciation rights that are or

will become settleable and restricted stock units vesting within 60 days of April 4, 2016 (prior to
withholding of any such shares to satisfy applicable statutory withholding requirements).

(2) Assumes exercise, settlement or vesting of awards included in footnote (1) into shares of our common stock

with respect to the named individual. Based on 89,249,719 shares outstanding as of April 4, 2016.

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(3) The information above is based on information taken from the Schedule 13G of Survivor’s Trust created
under the McMahan Family Trust dtd 1/25/84 (formerly known as McMahan Family Trust dtd 12/7/06)
filed with the Securities and Exchange Commission on February 12, 2016.

(4) The information above is based on information taken from the Schedule 13G of BlackRock Inc. filed with

the Securities and Exchange Commission on January 27, 2016.

(5) The information above is based on information taken from the Schedule 13G of The Vanguard Group, Inc.

filed with the Securities and Exchange Commission on February 11, 2016.

(6) The information above is based on information taken from the Schedule 13G of Select Equity Group, L.P.

filed with the Securities and Exchange Commission on February 16, 2016.

(7) The information above and in this footnote is based on information taken from the Schedule 13G filed by

Capital Research Global Investors, a division of Capital Research and Management Company, with the
Securities and Exchange Commission on February 16, 2016.

61

(8)

Includes 40,247 shares held by Mr. Connolly in the Williams-Sonoma, Inc. Stock Fund under our 401(k)
plan, based on a statement dated April 4, 2016. The number of shares listed in the table also includes
225,000 shares that are owned by Fanshell Investors LLC. Mr. Connolly is a managing member of Fanshell
Investors LLC, and has shared voting and dispositive power over the shares.

(9)

Includes 13,597 shares held by Ms. Alber in the Williams-Sonoma, Inc. Stock Fund under our 401(k) plan,
based on a statement dated April 4, 2016.

(10) Includes 956 shares held by Ms. Whalen in the Williams-Sonoma, Inc. Stock Fund under our 401(k) plan,

based on a statement dated April 4, 2016.

(11) Includes 1,985 shares held by Mr. Brett in the Williams-Sonoma, Inc. Stock Fund under our 401(k) plan,

based on a statement dated April 4, 2016.

(12) Includes 6,183 shares held by Ms. Stangl in the Williams-Sonoma, Inc. Stock Fund under our 401(k) plan,

based on a statement dated April 4, 2016.

(13) Includes 73,009 shares that are owned by the Dillon Family Trust, of which Mr. Dillon is the trustee.

(14) Includes 14,468 shares that are owned by the Hall 2006 Trust, of which Mr. Hall is the trustee.

(15) Includes 63,160 shares held by the executive officers in the Williams-Sonoma, Inc. Stock Fund under our

401(k) plan, based on statements dated April 4, 2016.

62

EQUITY COMPENSATION PLAN INFORMATION

The following table provides information regarding securities authorized for issuance under our equity
compensation plans as of January 31, 2016.

Plan category

Equity compensation plans approved

by security holders(1)(2)
Equity compensation plans not

. . . . . . . .

approved by security holders . . . . .

Number of Securities to
be Issued Upon Exercise of
Outstanding Options,
Warrants and Rights
(a)

Weighted Average
Exercise Price of
Outstanding
Options, Warrants
and Rights
(b)

Number of Securities
Remaining Available for Future
Issuance Under Equity
Compensation Plans (Excluding
Securities Reflected in
Column (a))
(c)

2,962,067

—

$28.45

—

9,439,133

—

(1) This reflects our 2001 Long-Term Incentive Plan and includes stock options and stock appreciation rights,

as well as 1,964,628 outstanding restricted stock units.

(2) The weighted average exercise price calculation does not take into account any restricted stock units as they

have no purchase price.

Incentive Award Committee

Pursuant to its charter and the 2001 Long-Term Incentive Plan, the Compensation Committee may delegate the
authority to make non-executive officer grants to two or more directors, one or more officers of the Company, or
otherwise in any manner permitted under applicable law. The Compensation Committee does not delegate any of
its authority with respect to executive officers and non-employee directors of the company. However, the
Compensation Committee appointed an Incentive Award Committee consisting of Laura J. Alber and Patrick J.
Connolly for fiscal 2015 (and of Laura J. Alber and Julie P. Whalen for fiscal 2016). The Compensation
Committee also delegated to Adrian D.P. Bellamy, the Chair of the Compensation Committee, and Laura J. Alber
the authority to grant equity to certain non-executive employees within a stated budget in connection with the
company’s annual equity grants.

The Compensation Committee has delegated to the Incentive Award Committee the authority to grant equity
awards under the company’s 2001 Long-Term Incentive Plan to non-executive officer employees with a
corporate rank at or below Senior Vice President. The Chief Executive Officer believes it is important to provide
our associates with long-term incentive vehicles that are directly linked to stockholder return. Granting equity-
based incentives aligns the interests of our associates with those of our stockholders and reinforces the
company’s pay-for-performance strategy. This delegation is reviewed by the Compensation Committee annually
and includes limitations on the number of shares subject to the grants, both on an individual basis and in the
aggregate. Reports of awards made by the Incentive Award Committee are included in the materials presented at
the Compensation Committee’s regularly scheduled meetings.

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63

STOCKHOLDER PROPOSALS

Stockholder proposals must comply with the requirements of Rule 14a-8 under the Securities Exchange Act of
1934 and be received by our Secretary at our principal executive offices no later than December 16, 2016 in
order to be included in our Proxy Statement for the 2017 Annual Meeting.

In order to submit a proposal to be raised at the 2017 Annual Meeting that will not be included in our Proxy
Statement for the 2017 Annual Meeting, stockholder proposals must comply with our Restated Bylaws. Under
our Restated Bylaws a stockholder must give advance notice to our Secretary of any business, including
nominations of directors for our Board, that the stockholder wishes to raise at our Annual Meeting. To be timely
under our Restated Bylaws, the notice must be received by our Secretary not less than 90 days or more than
120 days prior to June 2, 2017, the anniversary of our 2016 Annual Meeting. Therefore, stockholder proposals
must be received by our Secretary at our principal executive offices between February 2, 2017 and March 4,
2017 in order to be raised at our 2017 Annual Meeting.

Under Rule 14a-8 of the Securities Exchange Act of 1934, as amended, if the date of the 2017 Annual Meeting
changes by more than 30 days from the anniversary of this year’s Annual Meeting, to be included in our Proxy
Statement, stockholder proposals must be received by us within a reasonable time before our solicitation is made.

Under our Restated Bylaws, if the date of the 2017 Annual Meeting changes by more than 30 days from the
anniversary of this year’s Annual Meeting, stockholder proposals to be brought before the 2017 Annual Meeting
must be delivered not later than the 90th day prior to the 2017 Annual Meeting or the 10th day following the day
on which public announcement of the date of such meeting is first made by us.

With respect to a stockholder’s nomination of a candidate for our Board, the stockholder notice to the Secretary
must contain certain information as set forth in our Restated Bylaws and described under the section “Corporate
Governance—Board Committees—Nominations and Corporate Governance Committee” about both the nominee
and the stockholder making the nomination. With respect to any other business that the stockholder proposes, the
stockholder notice must contain a brief description of such business and the reasons for conducting such business
at the meeting, as well as certain other information as set forth in our Restated Bylaws.

If we receive notice of a matter to come before the 2017 Annual Meeting that is not in accordance with the
deadlines described above, we will use our discretion in determining whether or not to bring such matter before
the Annual Meeting. If such matter is brought before the Annual Meeting, then our proxy card for such meeting
will confer upon our proxy holders discretionary authority to vote on such matter.

Stockholder proposals should be sent to: Williams-Sonoma, Inc., Attention: Corporate Secretary, 3250 Van Ness
Avenue, San Francisco, California 94109.

64

AVAILABILITY OF PROXY STATEMENT AND ANNUAL REPORT ON FORM 10-K

Pursuant to SEC rules, we have elected to provide access to our proxy materials by notifying you of the
availability of our proxy materials on the Internet. Copies of this Proxy Statement and our Annual Report on
Form 10-K, including the financial statements for fiscal 2014 as filed with the SEC, are available at our website
at ir.williams-sonomainc.com/financial-reports-page and upon written request and without charge to any
stockholder by writing to: Williams-Sonoma, Inc., Attention: Annual Report Administrator, 3250 Van Ness
Avenue, San Francisco, California 94109.

San Francisco, California
April 15, 2016

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[THIS PAGE INTENTIONALLY LEFT BLANK]

EXHIBIT A

WILLIAMS-SONOMA, INC.

2001 BONUS INCENTIVE PLAN

1. Adoption, Name and Effective Date. The Williams-Sonoma, Inc. (the “Company”) 2001 Incentive
Bonus Plan (this “Plan”) was originally effective as of January 24, 2001, and first applied for the Company’s
fiscal year ending February 3, 2002. This amendment and restatement of this Plan first becomes effective upon,
and subject to obtaining, stockholder approval at the 2016 annual meeting of stockholders.

2. Purpose. The purpose of this Plan is to provide additional compensation as an incentive to executive
officers and key employees to attain certain specified performance objectives of the Company and to help ensure
the continued availability of their full-time or part-time services to the Company and its subsidiaries and
affiliated corporations. This Plan is also intended to qualify as a “performance-based” plan as described in
Section 162(m)(4)(C) of the Internal Revenue Code of 1986, as amended (including regulations promulgated
thereunder from time to time, the “Code”), and thereby help secure the full deductibility for federal income tax
purposes of Plan bonus compensation paid to persons who are “covered employees” of the Company or its
subsidiaries or affiliated corporations under Code Section 162(m)(3).

3. Administrative Committee. This Plan will be administered by a committee (the “Committee”) of the

Company’s Board of Directors (the “Board”), consisting entirely of two or more persons who are “outside
directors” within the meaning of Section 162(m) of the Code. The Committee is hereby vested with full powers
of administration, subject only to the provisions set forth herein.

The Committee shall hold its meetings at such times and places as it may determine, shall keep minutes of

its meetings and may adopt, amend or revoke such rules and procedures as it deems proper for the administration
of this Plan.

The Committee shall have the full and final discretion and authority, subject to the provisions of this Plan, to

grant awards pursuant to this Plan, to construe and interpret this Plan and to make all other determinations and
take all other actions, which it deems necessary or appropriate for the proper administration of this Plan. All such
interpretations, actions and determinations shall be conclusively binding for all purposes and upon all persons.

4. Eligibility. For each Company fiscal year, the participants eligible to share in the benefits of this Plan are
persons (collectively, “executives” or “participants”) who are “executive officers” of the Company, as such term
is defined in Rule 3b-7 under the Securities Exchange Act of 1934, as amended (or any successor rule or
regulation), or who are “covered employees” of the Company or its subsidiary or affiliated corporations under
Section 162(m)(3) of the Code (collectively, the “Covered Employees”), or who are otherwise key employees, in
each case, that have been selected to participate in the Plan for such fiscal year by the Committee. Except as
provided in Section 6.4, a participant whose employment or service relationship with the Company is terminated
for any reason prior to the end of any award period will not be entitled to participate in this Plan or receive any
benefits with respect to the then current or any later fiscal year, unless he or she again becomes eligible to
participate in this Plan under the first sentence of this Section 4.

5. Determination of Awards; Award Limits.

5.1 Performance Goals for Determination of Awards. The Committee in its discretion may establish, for

each participant in this Plan and for each performance award period, a performance award opportunity based
upon the achievement of any one or more of the following objective performance criteria, applied to either the
Company as a whole or, except with respect to stockholder return metrics, to a region, business unit, affiliate or
business segment, and measured either on an absolute basis, a per-share basis or relative to a pre-established

A-1

target, to a previous period’s results or to a designated comparison group, and, with respect to financial metrics,
which may be determined in accordance with United States Generally Accepted Accounting Principles
(“GAAP”), in accordance with accounting standards established by the International Accounting Standards
Board (“IASB Standards”) or which may be adjusted when established, in a manner that complies with the
performance-based compensation exception under Code 162(m), to exclude or include any objective and
nondiscretionary items from the results determined under GAAP or under IASB Standards: (i) revenue (on an
absolute basis or adjusted for currency effects); (ii) cash flow (including, without limitation, operating cash flow,
free cash flow or net cash flow); (iii) cash position; (iv) earnings (which may include earnings before interest and
taxes, earnings before taxes, net earnings or earnings before interest, taxes, depreciation and amortization);
(v) earnings per share; (vi) gross margin; (vii) net income; (viii) operating expenses or operating expenses as a
percentage of revenue; (ix) operating income or net operating income; (x) return on assets or net assets;
(xi) return on equity; (xii) return on sales; (xiii) total stockholder return; (xiv) stock price; (xv) growth in
stockholder value relative to the moving average of the S&P 500 Index, or another index; (xvi) return on capital;
(xvii) return on investment; (xviii) economic value added; (xix) operating margin; (xx) market share;
(xxi) overhead or other expense reduction; (xxii) credit rating; (xxiii) objective customer indicators;
(xxiv) objective improvements in productivity; (xxv) attainment of objective operating goals; (xxvi) objective
employee metrics; (xxvii) return ratios; (xxviii) profit; (xxix) objective qualitative milestones; or (xxx) other
objective financial or other metrics relating to the progress of the Company or to a Subsidiary, division or
department thereof. The performance goals may differ from participant to participant, within or between award
periods and from award to award.

5.2 Award Limits. The maximum award under this Plan for each award period to any participant shall not
exceed $10,000,000. Each performance goal established under this Plan shall be established by the Committee
not later than the earlier of the date which is 90 days after the first day of the performance award period, or the
date on which 25% of the award period has elapsed.

5.3 Determination of Amount of Individual Awards. For each award period, each participant who is or
may be a Covered Employee for such award period shall receive an award equal to the specific amount (subject
to decrease as provided in this Section 5.3) determined under the performance goals established pursuant to
Section 5.1; provided, however, that the Committee may waive (or provide for the waiver of) the applicable
performance goal(s) in the event of a change in ownership or control or in the event of a participant’s death or
disability in accordance with Treasury Regulation Section 1.162-27(e)(2)(v). The Committee shall not have the
discretion to increase, but shall have the discretion to decrease (for any reason, including, without limitation,
individual performance), any award determined in accordance with this Plan. The reduction in any participant’s
award for any award period as a result of the Committee’s exercise of such discretion shall not increase the
amount of an award to any other participant (through reallocation of unutilized awards or otherwise) with respect
to such award period.

6. Award Periods; Payment of Awards.

6.1 Award Periods. All awards shall be made on the basis of an award period, which shall consist of one or

more fiscal years of the Company, or one or more quarters thereof. The award period may be different for
different awards.

6.2 Committee Certifications. As a condition precedent to the payment of any award, the Committee shall

certify, following the end of the award period, that the objective performance goal for the award has been
satisfied. The Committee shall make such determination by means of a written resolution or certification of the
Committee that is maintained in the minute book of the Company.

6.3 Payment of Awards. Awards under this Plan will be paid in cash, reasonably promptly following the

conclusion of the award period and the certification of the Committee as set forth in Section 6.2, but in no event
later than the fifteenth (15th) day of the third month immediately following the conclusion of the fiscal year of

A-2

the Company in which or with which the award period ends. All awards under this Plan will be subject to
withholding for applicable employment and income taxes.

6.4 Termination of Employment. Except as otherwise determined by the Committee, an award that would

otherwise be payable to a participant who is not employed by the Company on the last day of an award period
will not be paid (or will not be granted, as the case may be). It is the intent of this Plan to comply with the short-
term deferral exemption under Section 409A so that none of the awards payable hereunder will be subject to the
additional tax imposed under Section 409A, and any ambiguities herein will be interpreted to so comply. For
purposes of this Agreement, “Section 409A” means Section 409A of the U.S. Internal Revenue Code of 1986, as
amended, and any final Treasury Regulations and other Internal Revenue Service guidance thereunder, as each
may be amended from time to time.

7. Nonassignment. The interest of any participant in this Plan is not assignable either by voluntary or
involuntary assignment or operation of law (except that, in the event of death, earned and unpaid amounts shall
be payable to the legal successor of a participant).

8. Indemnification. No employee, member of the Committee or director of the Company will have any
liability for any decision or action if made or done in good faith, nor for any error or miscalculation unless such
error or miscalculation is the result of his or her fraud or deliberate disregard of any provisions of this Plan. The
Company will indemnify each director, member of the Committee and any employee acting in good faith
pursuant to the Plan against any loss or expense arising therefrom.

9. Amendment, Suspension or Termination. The Board may from time to time amend, suspend or
terminate, in whole or in part, any or all the provisions of this Plan; provided, however, that no such action shall
adversely affect the right of any participant with respect to any award of which he or she may have become
entitled to payment hereunder prior to the effective date of such amendment, suspension or termination. In
particular, but without limitation, the Board shall have the authority to amend or modify this Plan from time to
time in order to reflect amendments to or regulations promulgated under Section 162(m) of the Code.
Notwithstanding the foregoing, in the event that any amendment or other modification of or to this Plan raises the
limits set forth in Section 5.2 or requires stockholder approval in order to continue the compliance of this Plan as
a “performance-based” plan under Section 162(m) of the Code, such amendment or modification shall be
contingent on the receipt of stockholder approval.

10. Limitations; Participation in Other Plans. This Plan is not to be construed as constituting a contract of

employment or for services. Nothing contained herein will affect or impair the Company’s right to terminate the
employment or other contract for services of a participant hereunder, with or without cause or notice, or entitle a
participant to receive any particular level of compensation. The Company’s obligation hereunder to make awards
merely constitutes the unsecured promise of the Company to make such awards from its general assets, and no
participant hereunder will have any interest in, or a lien or prior claim upon, any property of the Company.
Nothing herein nor the participation by any participant shall limit the ability of such participant to participate in
any other compensatory plan or arrangement of the Company, or to receive a bonus from the Company other than
under this Plan.

11. Governing Law. The terms of this Plan will be governed by and construed in accordance with the laws

of the State of California, without regard to principles of conflict of laws.

12. Term. This Plan shall continue in place until the 2021 annual meeting of stockholders, unless earlier
terminated by the Board as provided in Section 9 or re-approved by the Company’s stockholders at or before
such meeting. No awards shall be paid under this Plan unless and until the material terms (within the meaning of
Section 162(m)(4)(C) of the Code) of this Plan are disclosed to the Company’s stockholders and are approved by
the stockholders in accordance with applicable law.

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DIRECTORS/ 
EXECUTIVE
OFFICERS  

Adrian   D.   P.   Bellamy
Chairman of the Board of Directors

LAURA   J.   ALBER
(cid:39)(cid:76)(cid:85)(cid:72)(cid:70)(cid:87)(cid:82)(cid:85)(cid:15)(cid:3)(cid:51)(cid:85)(cid:72)(cid:86)(cid:76)(cid:71)(cid:72)(cid:81)(cid:87)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:775)(cid:70)(cid:72)(cid:85)

ROSE   MARIE   BRAVO   CBE
Director

CORPORATE 
INFORMATION

CORPORATE   HEADQUARTERS
Williams-Sonoma, Inc. 
3250 Van Ness Avenue 
San Francisco, California 94109

Stock   Exchange   Listing
New York Stock Exchange
Symbol: WSM

Corporate Website
williams-sonomainc.com

PATRICK   J.   CONNOLLY
Director, Executive Vice President,  
(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:54)(cid:87)(cid:85)(cid:68)(cid:87)(cid:72)(cid:74)(cid:92)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:37)(cid:88)(cid:86)(cid:76)(cid:81)(cid:72)(cid:86)(cid:86)(cid:3)(cid:39)(cid:72)(cid:89)(cid:72)(cid:79)(cid:82)(cid:83)(cid:80)(cid:72)(cid:81)(cid:87)(cid:3)(cid:50)(cid:775)(cid:70)(cid:72)(cid:85)

Stockholder/Investor   Information
ir.williams-sonomainc.com

Annual   Meeting
Thursday, June 2, 2016  
starting at 9:00 a.m. at:
Williams-Sonoma, Inc.
3250 Van Ness Avenue
San Francisco, California 94109

Transfer   Agent
Wells Fargo Shareowner Services
P.O. Box 64854
St. Paul, Minnesota 55164
800-468-9716 – shareowneronline.com

Independent   Registered    
Public   Accounting   Firm
Deloitte & Touche LLP
555 Mission Street
San Francisco, California 94105

TRADEMARKS
Pottery Barn, Pottery Barn Kids, PBteen,  
Williams-Sonoma, Williams-Sonoma Home,  
West Elm, Mark and Graham, Rejuvenation 

ADRIAN   T.   DILLON
Director

ANTHONY   A.   GREENER 
Director

TED   W.   HALL
Director

SABRINA   SIMMONS
Director

Jerry  D. Stritzke
Director

LORRAINE   TWOHILL
Director

James w.   brett, jr.
President, West Elm Brand

JANET   M.   HAYES
President, Williams-Sonoma Brand

DAVID   R.   KING
Senior Vice President, General Counsel  
and Secretary

SANDRA   N.   STANGL
President, Pottery Barn Brands

JULIE   P.   WHALEN
(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:57)(cid:76)(cid:70)(cid:72)(cid:3)(cid:51)(cid:85)(cid:72)(cid:86)(cid:76)(cid:71)(cid:72)(cid:81)(cid:87)(cid:15)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:41)(cid:76)(cid:81)(cid:68)(cid:81)(cid:70)(cid:76)(cid:68)(cid:79)(cid:3)(cid:50)(cid:775)(cid:70)(cid:72)(cid:85)

POTTERY   BARN          POTTERY   BARN   KIDS          PBTEEN          WILLIAMS-SONOMA          WILLIAMS-SONOMA   HOME          WEST   ELM          MARK   AND   GRAHAM          REJUVENATION

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ANNUAL  
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Annual   Meeting   of   Stockholders