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Williams-Sonoma

wsm · NYSE Consumer Cyclical
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Sector Consumer Cyclical
Industry Specialty Retail
Employees 10,000+
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FY2018 Annual Report · Williams-Sonoma
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2018 
ANNUAL  
REPORT

Annual   Meeting   of   Stockholders

LETTER
TO
STOCKHOLDERS

2018   ANNUAL   REPORT

POTTERY   BARN          POTTERY   BARN   KIDS          PBTEEN          WEST   ELM          WILLIAMS   SONOMA          WILLIAMS   SONOMA   HOME          MARK   AND   GRAHAM          REJUVENATION         OUTWARD

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Dear Stockholders,

In 2018, within a rapidly changing retail landscape, we outperformed revenue and EPS expectations while investing in
core capabilities such as technology, labor and the supply chain. This strong performance comes from a solid
foundation of multi-brand and multi-channel business, and an unwavering focus on customers’ needs, wants and
values.

Growth in our e-commerce channel continues to lead, accelerating to 10.9% in 2018. With over 54% of our business
now online, we are among the top 25 e-commerce retailers in North America. We also benefit from the incremental
growth across multi-brand initiatives, like our loyalty program The Key, complimentary Design Crew services and The
One Registry collective.

We are proud to be recognized once again by Barron’s as the only business in our industry to make their list of the 100
Most Sustainable U.S. Companies. Increasingly, our customers expect transparent insight into how their products are
made. Over time, we have built a vertically integrated supply chain that allows us to control not only costs, but also
control and communicate the safety, sustainability and quality of our products. Our customers share these values, and
it’s a key reason why they choose us over our competitors.

We begin 2019 at an exciting moment. We have made important investments and now we have the foundation to drive
long-term accelerated growth and margin stability. We are aggressively prioritizing substantial growth engines,
including West Elm, our newly launched Business to Business offering and emerging brands — Williams Sonoma
Home, Rejuvenation and Mark and Graham. We are also focused on sustained growth in Pottery Barn, our largest
brand, and Williams Sonoma, our namesake. We continue to improve the customer experience through technological
innovation and supply chain optimization. We believe superior customer service is oxygen for growth, and we’re in a
better position to reach people wherever they are, from their phones to their homes.

We thank our customers, and our talented and hardworking associates, for making 2018 the strong year that it was. Our
goals are to maximize growth and maintain high profitability, but we’re also focused on creating meaningful
connections between brands, teams and the people we serve. We see each day as an opportunity to enhance the quality
of our customers’ lives at home, and we’re grateful for associates who put people at the center of everything they do.

We also thank our Board of Directors for their valuable contributions. We are delighted to welcome two new directors.
Anne Mulcahy and, more recently, Scott Dahnke both bring a wealth of experience in the retail and consumer
industries, and their insights are invaluable assets. Sadly, Sir Anthony Greener will not stand for reelection when his
current term expires. We thank him for his many years of support and service.

Finally, we thank you, our shareholders, for your ongoing support, your confidence and above all your trust. Our team
is meeting our collective goals with purpose, we are motivated by passion, and we’re excited about the future that lies
ahead.

Adrian Bellamy
Chairman of the Board of Directors

Laura Alber
President, Chief Executive Officer and Director

This letter contains forward-looking statements. Please see the section titled “Forward-Looking Statements” on page 1 of our
Annual Report on Form 10-K for the fiscal year ended February 3, 2019, which is part of this Annual Report to Stockholders,
for important cautionary language regarding these statements.

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FORM
10-K

2018   ANNUAL   REPORT

POTTERY   BARN          POTTERY   BARN   KIDS          PBTEEN          WEST   ELM          WILLIAMS   SONOMA          WILLIAMS   SONOMA   HOME          MARK   AND   GRAHAM          REJUVENATION         OUTWARD

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 10-K

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(Mark One):
È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE

ACT OF 1934
For the fiscal year ended February 3, 2019.

OR

‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934
For the transition period from

to

Commission file number 001-14077

WILLIAMS-SONOMA, INC.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)
3250 Van Ness Avenue, San Francisco, CA
(Address of principal executive offices)

94-2203880
(I.R.S. Employer
Identification No.)
94109
(Zip Code)

Registrant’s telephone number, including area code: (415) 421-7900
Securities registered pursuant to Section 12(b) of the Act:

Common Stock, $.01 par value
(Title of class)

New York Stock Exchange, Inc.
(Name of each exchange on which registered)

Securities registered pursuant to Section 12(g) of the Act: None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes È No ‘
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ‘ No È
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days. Yes È No ‘
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to
Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was
required to submit such files). Yes È No ‘
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not contained
herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by
reference in Part III of this Form 10-K or any amendment to this Form 10-K. È
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company, or emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and
“emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer È Accelerated filer ‘ Non-accelerated filer ‘
Smaller reporting company ‘ Emerging growth company ‘
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ‘
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ‘ No È
As of July 29, 2018, the approximate aggregate market value of the registrant’s common stock held by non-affiliates was $4,678,185,000. It
is assumed for purposes of this computation that an affiliate includes all persons as of July 29, 2018 listed as executive officers and directors
with the Securities and Exchange Commission. This aggregate market value includes all shares held in the Williams-Sonoma, Inc. Stock
Fund within the registrant’s 401(k) Plan.
As of March 31, 2019, 78,563,968 shares of the registrant’s common stock were outstanding.

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DOCUMENTS INCORPORATED BY REFERENCE

Portions of our definitive Proxy Statement for the 2019 Annual Meeting of Stockholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, have been incorporated in Part III hereof.

FORWARD-LOOKING STATEMENTS

This Annual Report on Form 10-K and the letter to stockholders contained in this Annual Report contain
forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove
incorrect, could cause our business and operating results to differ materially from those expressed or implied by
such forward-looking statements. Such forward-looking statements include, without limitation, statements related
to: projections of earnings, revenues, growth and other financial items; the strength of our business and our
brands; our ability to execute strategic priorities and growth initiatives regarding digital leadership, product and
technology innovation, cross-brand initiatives, retail transformation and operational excellence; our beliefs about
our competitive advantages and areas of potential future growth in the market; our ability to drive long-term
sustainable returns; the plans, strategies, initiatives and objectives of management for future operations; our
brands, products and related initiatives, including our ability to introduce new brands, brand extensions, products
and product lines and bring in new customers; our belief that our e-commerce websites and direct-mail catalogs
act as a cost-efficient means of testing market acceptance of new products and new brands; the complementary
nature of our e-commerce and retail channels; our marketing efforts; our acquisition of Outward, Inc., including
the valuation of intangible assets acquired; our global business and expansion efforts, including franchise, other
third-party arrangements and company-owned operations; our ability to attract new customers; the seasonal
variations in demand; our ability to recruit, retain and motivate skilled personnel; our belief in the reasonableness
of the steps taken to protect the security and confidentiality of the information we collect; our belief in the
adequacy of our facilities and the availability of suitable additional or substitute space; our belief in the ultimate
resolution of current legal proceedings; the payment of dividends; our stock repurchase program; our capital
allocation strategy in fiscal 2019; our planned use of cash in fiscal 2019; our compliance with financial
covenants; our belief that our cash on hand and available credit facilities will provide adequate liquidity for our
business operations over the next 12 months; the impact of the 2017 Tax Cuts and Jobs Act; the impact of tariffs
on our business and our results of operations; our belief regarding the effects of potential losses under our
indemnification obligations; the impact of inflation; the effects of changes in our inventory reserves; the impact
of new accounting pronouncements; and statements of belief and statements of assumptions underlying any of
the foregoing. You can identify these and other forward-looking statements by the use of words such as “will,”
“may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “intends,” “potential,”
“continue,” or the negative of such terms, or other comparable terminology.

The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 1A hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.

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WILLIAMS-SONOMA, INC.
ANNUAL REPORT ON FORM 10-K
FISCAL YEAR ENDED FEBRUARY 3, 2019

TABLE OF CONTENTS

PAGE

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Business

Item 1.
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2.
Item 3.
Item 4. Mine Safety Disclosures

Properties
Legal Proceedings

PART I

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases

of Equity Securities
Selected Financial Data

Item 6.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8.
Item 9.
Item 9A. Controls and Procedures
Item 9B. Other Information

Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

PART III

Item 10. Directors, Executive Officers and Corporate Governance
Item 11. Executive Compensation
Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters

Item 13. Certain Relationships and Related Transactions, and Director Independence
Item 14.

Principal Accountant Fees and Services

Item 15. Exhibits and Financial Statement Schedules
Item 16.

Form 10-K Summary

PART IV

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ITEM 1. BUSINESS

OVERVIEW

PART I

Williams-Sonoma, Inc., incorporated in 1973, is a multi-channel specialty retailer of high quality products for the
home.

In 1956, our founder, Chuck Williams, turned a passion for cooking and eating with friends into a small business
with a big idea. He opened a store in Sonoma, California, to sell the French cookware that intrigued him while
visiting Europe but that could not be found in America. Chuck’s business, which set a standard for customer
service, took off and helped fuel a revolution in American cooking and entertaining that continues today.

In the decades that followed, the quality of our products, our ability to identify new opportunities in the market
and our people-first approach to business have facilitated our expansion beyond the kitchen into nearly every
area of the home. Growth across the Williams-Sonoma, Inc. portfolio has been fueled by three areas of strategic
investment: brand experimentation and innovation, for a best-in-class approach to multi-channel retail
experiences; operational excellence across the enterprise, from quality product and sourcing, to efficient
manufacturing and supply chain; and culture and corporate social responsibility, from commitments to foster
women in leadership and embrace diversity, to a healthy impact on our community and environment.

Today, Williams-Sonoma, Inc. is one of the United States’ largest e-commerce retailers with some of the best
known and most beloved brands in home furnishings. We operate in the U.S., Puerto Rico, Canada, Australia and
the United Kingdom and offer international shipping to customers worldwide. Our unaffiliated franchisees
operate stores in the Middle East, the Philippines, Mexico and South Korea, as well as e-commerce websites in
certain locations.

Williams Sonoma
From the beginning, our namesake brand, Williams Sonoma, has been bringing people together around food. A
leading specialty retailer of high-quality products for the kitchen and home, the brand seeks to provide world-
class service and an engaging customer experience. Williams Sonoma products include everything for cooking,
dining and entertaining, including: cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture and a
vast library of cookbooks. The brand also includes Williams Sonoma Home, a premium concept that offers
classic home furnishings and decorative accessories, extending the Williams Sonoma lifestyle beyond the kitchen
into every room of the home.

Pottery Barn
Established in 1949 and acquired by Williams-Sonoma, Inc. in 1986, Pottery Barn is a premier multi-channel
home furnishings retailer. The brand was founded on the idea that home furnishings should be exceptional in
comfort, quality, style and value. Pottery Barn’s stores, website, and catalogs are specially designed to make
shopping an enjoyable experience, with inspirational lifestyle displays dedicated to every space in the home.
Pottery Barn products include furniture, bedding, bathroom accessories, rugs, curtains, lighting, tabletop, outdoor
and decorative accessories.

Pottery Barn Kids
Launched in 1999, Pottery Barn Kids serves as an inspirational destination for creating childhood memories by
decorating nurseries, bedrooms and play spaces. Pottery Barn Kids offers exclusive, innovative and high-quality
products designed specifically for creating magical spaces where children can play, laugh, learn and grow.

West Elm
Born in Brooklyn in 2002, West Elm is dedicated to transforming people’s lives and spaces through creativity, style
and purpose. West Elm creates unique, modern and affordable home decor and curate a global selection of local,
ethically-sourced and Fair Trade Certified products, available online and in our stores worldwide.

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PBteen
Launched in 2003, PBteen is the first home concept to focus exclusively on the teen market. The brand offers a
complete line of furniture, bedding, lighting, decorative accents and more for teen bedrooms, dorm rooms, study
spaces and lounges. PBteen’s innovative products are specifically designed to help teens create a comfortable and
stylish room that reflects their own individual aesthetic.

Rejuvenation
Rejuvenation, founded in 1977 with a passion for timeless design and quality craftsmanship, was acquired by
Williams-Sonoma, Inc. in 2011. With design, manufacturing and distribution facilities in Portland, Oregon,
Rejuvenation offers a wide assortment of made-to-order lighting, hardware, furniture and home décor inspired by
history, designed for today and made to last for years to come.

Mark and Graham
Launched in 2012, Mark and Graham is designed to be a premier destination for personalized gift buying. With
over 100 monograms and font types to choose from, a Mark and Graham purchase is uniquely personal. The
brand’s product lines include women’s and men’s accessories, small leather goods, jewelry, key item apparel,
paper, entertaining and bar, home décor and seasonal items.

Outward
In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and
décor industry. Headquartered in San Jose, California, Outward’s technology enables scalable applications in
product visualization, digital room design and augmented and virtual reality.

E-COMMERCE OPERATIONS

As of February 3, 2019, the e-commerce channel had the following merchandise strategies: Williams Sonoma,
Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation and Mark and
Graham, which sell our products through our e-commerce websites and direct-mail catalogs. We offer shipping
from many of our brands to countries worldwide, while our catalogs reach customers throughout the U.S. The
e-commerce channel complements the retail channel by building brand awareness and acting as an effective
advertising vehicle. In addition, we believe that our e-commerce websites and our direct-mail catalogs act as a
cost-efficient means of testing market acceptance of new products and new brands. Leveraging these insights and
our multi-channel positioning, our marketing efforts, including digital advertising and the circulation of catalogs,
are targeted toward driving sales to each of our channels. Consistent with our published privacy policies, we send
our catalogs to addresses from our proprietary customer list, as well as to addresses from lists of other mail order
direct marketers, magazines and companies with which we establish a business relationship. In accordance with
prevailing industry practice and our privacy policies, we may also rent our list to select mailers. Our customer
mailings are continually updated to include new prospects and to eliminate non-responders.

Detailed financial information about the e-commerce channel is found in Note K to our Consolidated Financial
Statements.

RETAIL STORES

As of February 3, 2019, the retail channel had the following merchandise strategies: Williams Sonoma, Pottery
Barn, Pottery Barn Kids, West Elm and Rejuvenation, which operate 625 stores, comprising 579 stores in
43 states, Washington, D.C. and Puerto Rico, 24 stores in Canada, 19 stores in Australia and 3 stores in the
United Kingdom. We also have multi-year franchise agreements with third parties in the Middle East, the
Philippines, Mexico and South Korea that currently operate 108 franchised stores as well as e-commerce
websites in certain locations. The retail channel complements the e-commerce channel by building brand
awareness and attracting new customers to our brands. Our retail stores serve as billboards for our brands, which
we believe inspires our customers to also shop online and through our catalogs.

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Detailed financial information about the retail channel is found in Note K to our Consolidated Financial
Statements.

SUPPLIERS

We purchase most of our merchandise from numerous foreign and domestic manufacturers and importers, the
largest of which accounted for approximately 2% of our purchases during fiscal 2018. Approximately 66% of our
merchandise purchases in fiscal 2018 were sourced from foreign vendors, predominantly in Asia and Europe.
Substantially all of these purchases were negotiated and paid for in U.S. dollars. In addition, we manufacture
merchandise, primarily upholstered furniture and lighting, at our facilities located in North Carolina, California,
Oregon and Mississippi.

COMPETITION AND SEASONALITY

The specialty e-commerce and retail businesses are highly competitive. Our specialty retail stores, e-commerce
websites and direct-mail catalogs compete with other retailers, including large department stores, discount
retailers, other specialty retailers offering home-centered assortments, other e-commerce websites and other
direct-mail catalogs. The substantial sales growth in the direct-to-customer industry within the last decade,
particularly in e-commerce, has encouraged the entry of many new competitors, including discount retailers
selling similar products at reduced prices, new business models and an increase in competition from established
companies. We compete on the basis of our brand authority, the quality of our merchandise, service to our
customers, our proprietary customer list, our e-commerce websites and our marketing capabilities, as well as the
location and appearance of our stores. We believe that we compare favorably with many of our current
competitors with respect to some or all of these factors.

Our business is subject to substantial seasonal variations in demand. Historically, a significant portion of our net
revenues and net earnings have been realized during the period from October through January, and levels of net
revenues and net earnings have typically been lower during the period from February through September. We
believe this is the general pattern associated with the retail industry. In preparation for and during our holiday
selling season, we hire a substantial number of additional temporary employees, primarily in our retail stores,
customer care centers and distribution facilities, and incur significant fixed catalog production and mailing costs.

EMPLOYEES

As of February 3, 2019, we had approximately 28,200 employees, of whom approximately 11,400 were full-time.
In preparation for and during our fiscal 2018 holiday selling season, we hired approximately 8,300 temporary
employees primarily in our retail stores, customer care centers and distribution facilities.

INTELLECTUAL PROPERTY

As of February 3, 2019, we own and/or have applied to register 146 separate trademarks and service marks. We
own and/or have applied to register our key brand names as trademarks in the U.S. as well as 94 additional
jurisdictions. Generally, exclusive rights to the trademarks and service marks are held by Williams-Sonoma, Inc.
and are used by our subsidiaries and franchisees under a license. These marks include our core brand names as
well as brand names for selected products and services. The core brand names in particular, including “Williams
Sonoma,” “Pottery Barn,” “pottery barn kids,” “PBteen,” “west elm,” “Williams Sonoma Home,”
“Rejuvenation” and “Mark and Graham” are of material importance to us. Trademarks are generally valid as long
as they are in use and/or their registrations are properly maintained, and they have not been found to have
become generic. Trademark registrations can generally be renewed indefinitely so long as the marks are in use.
We also own numerous copyrights and trade dress rights for our products, product packaging, catalogs, books,
house publications, website designs and store designs, among other things, which are used by our subsidiaries
and franchisees under a license. We hold patents on certain product functions, product designs and proprietary
technology. Patents are generally valid for 14 to 20 years as long as their registrations are properly maintained. In
addition, we have registered and maintain numerous Internet domain names, including “williams-sonoma.com,”
“potterybarn.com,” “potterybarnkids.com,”

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“pbteen.com,” “westelm.com,” “wshome.com,” “williams-sonomainc.com,” “rejuvenation.com” and
“markandgraham.com.” Collectively, the trademarks, patents, copyrights, trade dress rights and domain names
that we hold are of material importance to us.

AVAILABLE INFORMATION

We file annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy and
information statements and amendments to reports filed or furnished pursuant to Sections 13(a), 14 and 15(d) of the
Securities Exchange Act of 1934, as amended. The SEC maintains a website at www.sec.gov that contains reports,
proxy and information statements and other information regarding Williams-Sonoma, Inc. and other companies that
file materials electronically with the SEC. Our annual reports, Forms 10-K, Forms 10-Q, Forms 8-K and proxy and
information statements are also available, free of charge, on our website at www.williams-sonomainc.com.

Investors and others should note that we announce material financial and operational information to our investors
using our Investor Relations website (http://ir.williams-sonomainc.com), press releases, SEC filings and public
conference calls and webcasts. Information on our website is not, and will not be deemed, a part of this report or
incorporated into any other filings we make with the SEC.

ITEM 1A. RISK FACTORS

A description of the risks and uncertainties associated with our business is set forth below. You should carefully
consider such risks and uncertainties, together with the other information contained in this report and in our other
public filings. If any of such risks and uncertainties actually occurs, our business, financial condition or operating
results could differ materially from the plans, projections and other forward-looking statements included in the
section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and
elsewhere in this report and in our other public filings. In addition, if any of the following risks and uncertainties,
or if any other risks and uncertainties, actually occurs, our business, financial condition or operating results could
be harmed substantially, which could cause the market price of our stock to decline, perhaps significantly.

Declines in general economic conditions, and the resulting impact on consumer confidence and consumer
spending, could adversely impact our results of operations.

Our financial performance is subject to declines in general economic conditions and the impact of such economic
conditions on levels of consumer confidence and consumer spending. Consumer confidence and consumer
spending may deteriorate significantly, and could remain depressed for an extended period of time. Consumer
purchases of discretionary items, including our merchandise, generally decline during periods when disposable
income is limited, unemployment rates increase or there is economic uncertainty. An uncertain economic
environment could also cause our vendors to go out of business or our banks to discontinue lending to us or our
vendors, or it could cause us to undergo restructurings, any of which would adversely impact our business and
operating results.

We are unable to control many of the factors affecting consumer spending, and declines in consumer spending on
home furnishings and kitchen products in general could reduce demand for our products.

Our business depends on consumer demand for our products and, consequently, is sensitive to a number of
factors that influence consumer spending, including general economic conditions, consumer disposable income,
fuel prices, recession and fears of recession, unemployment, war and fears of war, inclement weather, availability
of consumer credit, consumer debt levels, conditions in the housing market, interest rates, sales tax rates and rate
increases, inflation, consumer confidence in future economic and political conditions, and consumer perceptions
of personal well-being and security. In particular, past economic downturns have led to decreased discretionary
spending, which adversely impacted our business. In addition, periods of decreased home purchases typically
lead to decreased consumer spending on home products. These factors have affected, and may in the future
affect, our various brands and channels differently. Adverse changes in factors affecting discretionary consumer
spending have reduced and may in the future reduce consumer demand for our products, thus reducing our sales
and harming our business and operating results.

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If we are unable to identify and analyze factors affecting our business, anticipate changing consumer preferences
and buying trends, and manage our inventory commensurate with customer demand, our sales levels and
operating results may decline.

Our success depends, in large part, upon our ability to identify and analyze factors affecting our business and to
anticipate and respond in a timely manner to changing merchandise trends and customer demands in order to
maintain and attract customers. For example, in the specialty home products business, style and color trends are
constantly evolving. As a result, consumer preferences cannot be predicted with certainty and may change
between selling seasons. We must be able to stay current with preferences and trends in our brands and address
the customer tastes for each of our target customer demographics. Additionally, changes in customer preferences
and buying trends may also affect our brands differently. We must also be able to identify and adjust the
customer offerings in our brands to cater to customer demands. For example, a change in customer preferences
for children’s room furnishings may not correlate to a similar change in buying trends for other home
furnishings. If we misjudge either the market for our merchandise or our customers’ purchasing habits, our sales
may decline significantly or may be delayed while we work to fill related backorders. Alternatively, we may be
required to mark down certain products to sell any excess inventory or to sell such inventory through our outlet
stores or other liquidation channels at prices which are significantly lower than our retail prices, any of which
would negatively impact our business and operating results.

In addition, we must manage our inventory effectively and commensurate with customer demand. Much of our
inventory is sourced from vendors located outside of the U.S. Thus, we usually must order merchandise, and
enter into contracts for the purchase and manufacturing of such merchandise, up to twelve months and generally
multiple seasons in advance of the applicable selling season and frequently before trends are known. The
extended lead times for many of our purchases may make it difficult for us to respond rapidly to new or changing
trends. Our vendors also may not have the capacity to handle our demands or may go out of business in times of
economic crisis. In addition, the seasonal nature of the specialty home products business requires us to carry a
significant amount of inventory prior to peak selling season. As a result, we are vulnerable to demand and pricing
shifts and to misjudgments in the selection and timing of merchandise purchases. If we do not accurately predict
our customers’ preferences and acceptance levels of our products, our inventory levels will not be appropriate,
and our business and operating results may be negatively impacted.

There is also increased focus, including by governmental and non-governmental organizations, investors,
customers, consumers and other stakeholders, on sustainability matters. Our reputation could be damaged if we
do not (or are perceived not to) act responsibly with respect to any sustainability matters, which could negatively
impact our business and results of operations.

We may be exposed to cybersecurity risks and costs associated with credit card fraud, identity theft and business
interruption that could cause us to incur unexpected expenses and loss of revenue.

A significant portion of our customer orders are placed through our e-commerce websites or through our
customer care centers. In addition, a significant portion of sales made through our retail channel require the
collection of certain customer data, such as credit card information. In order for our sales channels to function
successfully, we, our banking and authorizations partners, and other parties involved in processing customer
transactions must be able to transmit confidential information, including credit card information and other
personal information of our customers, securely over public and private networks. Third parties may have or
develop the technology or knowledge to breach, disable, disrupt or interfere with our systems or processes or
those of our vendors. Although we take the security of our systems and the privacy of our customers’ confidential
information seriously, and we believe we take reasonable steps to protect the security and confidentiality of the
information we collect, we cannot guarantee that our security measures will effectively prevent others from
obtaining unauthorized access to our information and our customers’ information. The techniques used to obtain
unauthorized access to systems change frequently and are not often recognized until after they have been
launched. Any person who circumvents our security measures could destroy or steal valuable information or
disrupt our operations. Any security breach could cause consumers to lose confidence in the security of our
information systems, including our e-commerce websites or stores, and choose not to purchase from us. Any

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security breach could also expose us to risks of data loss, litigation, regulatory investigations and other
significant liabilities. Such a breach could also seriously disrupt, slow or hinder our operations and harm our
reputation and customer relationships, any of which could harm our business.

In addition, states and the federal government are increasingly enacting laws and regulations to protect
consumers against identity theft, and in the future we may be subject to state or federal data privacy laws, such as
the California Consumer Privacy Act of 2018 (the “CCPA”) that will become effective in 2020. As our business
expands globally, we are subject to data privacy and other similar laws in various foreign jurisdictions, such as
the European Union. If we are the target of a cybersecurity attack resulting in unauthorized disclosure of our
customer data, we may be required to undertake costly notification procedures. In addition, compliance with
these laws will likely increase the costs of doing business, especially if we face differing regulatory requirements
across multiple jurisdictions and/or a lack of adequate regulatory guidance. If we fail to implement appropriate
safeguards, detect and provide prompt notice of unauthorized access as required by some of these laws, or
otherwise comply with these laws, we could be subject to potential fines, claims for damages and other remedies,
which could be significantly in excess of our insurance coverage and could harm our business.

If we are unable to effectively manage our e-commerce business and digital marketing efforts, our reputation and
operating results may be harmed.

Our e-commerce channel has been our fastest growing business over the last several years and represents more
than half of our sales and profits. The success of our e-commerce business depends, in part, on third parties and
factors over which we have limited control. We must continually respond to changing consumer preferences and
buying trends relating to e-commerce usage, including an emphasis on mobile e-commerce. Our success in
e-commerce has been strengthened in part by our ability to leverage the information we have on our customers to
infer customer interests and affinities such that we can personalize the experience they have with us. We also
utilize digital advertising to target internet and mobile users whose behavior indicates they might be interested in
our products. Current or future legislation may reduce or restrict our ability to use these techniques, which could
reduce the effectiveness of our marketing efforts.

We are also vulnerable to certain additional risks and uncertainties associated with our e-commerce and mobile
websites and digital marketing efforts, including: changes in required technology interfaces; website downtime
and other technical failures; internet connectivity issues; costs and technical issues as we upgrade our website
software; computer viruses; vendor reliability; changes in applicable federal and state regulations, such as the
CCPA, and related compliance costs; security breaches; and consumer privacy concerns. We must keep up to
date with competitive technology trends and opportunities that are emerging throughout the retail environment,
including the use of new or improved technology, evolving creative user interfaces, and other e-commerce
marketing trends such as paid search, re-targeting, loyalty programs and the proliferation of mobile usage, among
others. While we endeavor to predict and invest in technology that is most relevant and beneficial to our
company, such as our recent acquisition of Outward, Inc., our initiatives may not prove to be successful, may
increase our costs, or may not succeed in driving sales or attracting customers. Our failure to successfully
respond to these risks and uncertainties might adversely affect the sales or margin in our e-commerce business,
require us to impair certain assets, and damage our reputation and brands.

Our dependence on foreign vendors and our increased global operations subject us to a variety of risks and
uncertainties that could impact our operations and financial results.

Approximately 66% of our merchandise purchases in fiscal 2018 were sourced from foreign vendors predominantly
in Asia and Europe. Our dependence on foreign vendors means that we may be affected by changes in the value of
the U.S. dollar relative to other foreign currencies. For example, any upward valuation in the Chinese yuan, the
euro, or any other foreign currency against the U.S. dollar may result in higher costs to us for those goods. Although
substantially all of our foreign purchases of merchandise are negotiated and paid for in U.S. dollars, declines in
foreign currencies and currency exchange rates might negatively affect the profitability and business prospects of
one or more of our foreign vendors. This, in turn, might cause such foreign vendors to demand higher prices for
merchandise in their effort to offset any lost profits associated with any currency devaluation, delay merchandise

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shipments to us, or discontinue selling to us, any of which could ultimately reduce our sales or increase our costs. In
addition, the rising cost of labor in the countries in which our foreign vendors operate has resulted in increases in
our costs of doing business. Any further increases in the cost of living in such countries may result in additional
increases in our costs or in our foreign vendors going out of business.

We, and our foreign vendors, are also subject to other risks and uncertainties associated with changing economic
and political conditions within and outside of the U.S. These risks and uncertainties include import duties and
quotas, compliance with anti-dumping regulations, work stoppages, economic uncertainties and adverse
economic conditions (including inflation and recession), government regulations, employment and labor matters,
wars and fears of war, political unrest, natural disasters, public health issues, regulations to address climate
change and other trade restrictions. We cannot predict whether any of the countries from which our raw materials
or products are sourced, or in which our products are currently manufactured or may be manufactured in the
future, will be subject to trade restrictions imposed by the U.S. or foreign governments, such as the tariffs
recently levied by the U.S. against China, or the likelihood, type or effect of any such restrictions. Any event
causing a disruption or delay of imports from foreign vendors, including labor disputes resulting in work
disruption (such as the disruptions at the U.S. West Coast ports in early 2015), the imposition of additional
import restrictions, restrictions on the transfer of funds and/or increased tariffs or quotas, or both, could increase
the cost, reduce the supply of merchandise available to us, or result in excess inventory if merchandise is
received after the planned or appropriate selling season, all of which could adversely affect our business,
financial condition and operating results. Furthermore, some or all of our foreign vendors’ operations may be
adversely affected by political and financial instability resulting in the disruption of trade from exporting
countries, restrictions on the transfer of funds and/or other trade disruptions. In addition, an economic downturn,
or failure of foreign markets, may result in financial instabilities for our foreign vendors, which may cause our
foreign vendors to decrease production, discontinue selling to us, or cease operations altogether. Our global
operations in Asia, Australia and Europe could also be affected by changing economic and political conditions in
foreign countries, such as the decision by British voters to exit the European Union, which could have a negative
effect on our business, financial condition and operating results.

Although we continue to be focused on improving our global compliance program, there remains a risk that one
or more of our foreign vendors will not adhere to our global compliance standards, such as fair labor standards
and the prohibition of child labor. Non-governmental organizations might attempt to create an unfavorable
impression of our sourcing practices or the practices of some of our foreign vendors that could harm our image.
If either of these events occurs, we could lose customer goodwill and favorable brand recognition, which could
negatively affect our business and operating results.

We depend on foreign vendors and third-party agents for timely and effective sourcing of our merchandise, and
we may not be able to acquire products in sufficient quantities and at acceptable prices to meet our needs, which
would impact our operations and financial results.

Our performance depends, in part, on our ability to purchase our merchandise in sufficient quantities at
competitive prices. We purchase our merchandise from numerous foreign and domestic manufacturers and
importers. We generally have no contractual assurances of continued supply, pricing or access to new products,
and any vendor could change the terms upon which it sells to us, discontinue selling to us, or go out of business
at any time. We may not be able to acquire desired merchandise in sufficient quantities on terms acceptable to us.
Better than expected sales demand may also lead to customer backorders and lower in-stock positions of our
merchandise, which could negatively affect our business and operating results. In addition, our vendors may have
difficulty adjusting to our changing demands and growing business.

Any inability to acquire suitable merchandise on acceptable terms or the loss of one or more of our foreign
vendors or third-party agents could have a negative effect on our business and operating results because we
would be missing products that we felt were important to our assortment, unless and until alternative supply
arrangements are secured. We may not be able to develop relationships with new vendors or third-party agents,
and products from alternative sources, if any, may be of a lesser quality and/or more expensive than those we
currently purchase.

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In addition, we are subject to certain risks that could limit our vendors’ ability to provide us with quality
merchandise on a timely basis and at prices that are commercially acceptable, including risks related to the
availability of raw materials, labor disputes, work disruptions or stoppages, union organizing activities, vendor
financial liquidity, inclement weather, natural disasters, public health issues, general economic and political
conditions and regulations to address climate change.

If our vendors fail to adhere to our quality control standards, we may delay a product launch or recall a product,
which could damage our reputation and negatively affect our operations and financial results.

Our vendors might not adhere to our quality control standards, and we might not identify the deficiency before
merchandise ships to our stores or customers. Our vendors’ failure to manufacture or import quality merchandise
in a timely and effective manner could damage our reputation and brands, and could lead to an increase in
customer complaints and litigation against us and an increase in our routine insurance and litigation costs.
Further, any merchandise that we receive, even if it meets our quality standards, could become subject to a recall,
which could damage our reputation and brands, and harm our business. Additionally, changes to the legislative or
regulatory framework regarding product safety or quality may subject companies like ours to more product
recalls and result in higher recall-related expenses. Any recalls or other safety issues could harm our brands’
images and negatively affect our business and operating results.

Our efforts to expand globally may not be successful and could negatively impact the value of our brands.

We are currently growing our business and increasing our global presence by opening new stores outside of the
U.S., expanding our franchise operations, and offering shipping globally through third-party vendors. In fiscal
2013, we opened our first company-owned retail stores and launched e-commerce websites outside of North
America as part of our overall global expansion strategy. While our global expansion to date has been a small
part of our business, we plan to continue to increase the number of stores we open both directly and through our
franchise arrangements. We have limited experience with global sales, understanding consumer preferences and
anticipating buying trends in different countries, and marketing to customers overseas. Moreover, global
awareness of our brands and our products may not be high. Consequently, we may not be able to successfully
compete with established brands in these markets and our global sales may not result in the revenues we
anticipate. Also, our products may not be accepted, either due to foreign legal requirements or due to different
consumer tastes and trends. If our global growth initiatives are not successful, or if we or any of our third-party
vendors fail to comply with any applicable regulations or laws, we may be forced to close stores or cease
operations in certain countries, which may result in significant financial harm, the value of our brands may be
harmed and our future opportunities for global growth may be negatively affected. Further, the administration of
our global expansion may divert management attention and require more resources than we expect. In addition,
we are exposed to foreign currency exchange rate risk with respect to our operations denominated in currencies
other than the U.S. dollar. Our retail stores in Canada, Australia and the United Kingdom, and our operations
throughout Asia and Europe expose us to market risk associated with foreign currency exchange rate
fluctuations. Although we use instruments to hedge certain foreign currency risks, such hedges may not succeed
in offsetting all of the impact of foreign currency rate volatility and generally only delay such impact on our
business and financial results. Further, because we do not hedge against all of our foreign currency exposure, our
business will continue to be susceptible to foreign currency fluctuations. Our ultimate realized gain or loss with
respect to currency fluctuations will generally depend on the size and type of the transactions that we enter into,
the currency exchange rates associated with these exposures, changes in those rates and whether we have entered
into foreign currency hedge contracts to offset these exposures. All of these factors could materially impact our
results of operations, financial position and cash flows.

We have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico and South
Korea, as well as e-commerce websites in certain locations. Under these agreements, our franchisees operate
stores and/or e-commerce websites that sell goods purchased from us under our brand names. We continue to
expand our franchise operations with our existing franchisees as well as seek to identify new franchise
partnerships for select countries. The effect of these franchise arrangements on our business and results of

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operations is uncertain and will depend upon various factors, including the demand for our products in new
global markets. In addition, certain aspects of our franchise arrangements are not directly within our control, such
as the ability of each franchisee to meet its projections regarding store openings and sales, and the impact of
exchange rate fluctuations on their business. Moreover, while the agreements we have entered into may provide
us with certain termination rights, to the extent that our franchisees do not operate their stores in a manner
consistent with our requirements regarding our brand identities and customer experience standards, the value of
our brands could be impaired. In addition, in connection with these franchise arrangements, we have and will
continue to implement certain new processes that may subject us to additional regulations and laws, such as U.S.
export regulations. Failure to comply with any applicable regulations or laws could have an adverse effect on our
results of operations.

We have limited experience operating on a global basis and our failure to effectively manage the risks and
challenges inherent in a global business could adversely affect our business, operating results and financial
condition and growth prospects.

We operate several retail businesses, subsidiaries and branch offices throughout Asia, Australia and Europe,
which includes managing overseas employees, and may expand these overseas operations in the future. We have
limited experience operating overseas subsidiaries and managing non-U.S. employees and, as a result, may
encounter cultural challenges with local practices and customs that may result in harm to our reputation and the
value of our brands. Our global presence exposes us to the laws and regulations of these jurisdictions, including
those related to marketing, privacy, data protection, employment and product safety and testing. We may be
unable to keep current with government requirements as they change from time to time. Our failure to comply
with such laws and regulations may harm our reputation, adversely affect our future opportunities for growth and
expansion in these countries, and harm our business and operating results.

Moreover, our global operations subject us to a variety of risks and challenges, including:

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increased management, infrastructure and legal compliance costs, including the cost of real estate and
labor in those markets;
increased financial accounting and reporting requirements and complexities;
increased operational and tax complexities, including managing our inventory globally;
the diversion of management attention away from our core business;
general economic conditions, changes in diplomatic and trade relationships and political and social
instability in each country or region;
economic uncertainty around the world;
compliance with foreign laws and regulations and the risks and costs of non-compliance with such laws
and regulations;
compliance with U.S. laws and regulations for foreign operations;
dependence on certain third parties, including vendors and other service providers, with whom we do
not have extensive experience;
fluctuations in foreign currency exchange rates and the related effect on our financial results, and the use
of foreign exchange hedging programs to mitigate such risks;
growing cash balances in foreign jurisdictions which may be subject to repatriation restrictions;
reduced or varied protection for intellectual property rights in some countries and practical difficulties
of enforcing such rights abroad; and
compliance with the laws of foreign taxing jurisdictions and the overlapping of different tax regimes.

Any of these risks could adversely affect our global operations, reduce our revenues or increase our operating
costs, which in turn could adversely affect our business, operating results, financial condition and growth
prospects. Some of our vendors and our franchisees also have global operations and are subject to the risks
described above. Even if we are able to successfully manage the risks of our global operations, our business may
be adversely affected if our vendors and franchisees are not able to successfully manage these risks.

In addition, as we continue to expand our global operations, we are subject to certain U.S. laws, including the
Foreign Corrupt Practices Act, in addition to the laws of the foreign countries in which we operate. We must

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ensure that our employees and third-party agents comply with these laws. If any of our overseas operations, or
our employees or third-party agents, violates such laws, we could become subject to sanctions or other penalties
that could negatively affect our reputation, business and operating results.

A number of factors that affect our ability to successfully open new stores or close existing stores are beyond our
control, and these factors may harm our ability to expand or contract our retail operations and harm our ability
to increase our sales and profits.

Approximately 45.7% of our net revenues are generated by our retail stores. Our ability to open additional stores
or close existing stores successfully will depend upon a number of factors, including:

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general economic conditions;
our identification of, and the availability of, suitable store locations;
our success in negotiating new leases and amending, subleasing or terminating existing leases on
acceptable terms;
the success of other retail stores in and around our retail locations;
our ability to secure required governmental permits and approvals;
our hiring and training of skilled store operating personnel, especially management;
the availability of financing on acceptable terms, if at all; and
the financial stability of our landlords and potential landlords.

Many of these factors are beyond our control. For example, for the purpose of identifying suitable store locations,
we rely, in part, on demographic surveys regarding the location of consumers in our target market segments.
While we believe that the surveys and other relevant information are helpful indicators of suitable store locations,
we recognize that these information sources cannot predict future consumer preferences and buying trends with
complete accuracy. In addition, changes in demographics, in consumer shopping patterns, such as a reduction in
mall traffic, in the types of merchandise that we sell and in the pricing of our products, may reduce the number of
suitable store locations or cause formerly suitable locations to become less desirable. Further, time frames for
lease negotiations and store development vary from location to location and can be subject to unforeseen delays
or unexpected cancellations. We may not be able to open new stores or, if opened, operate those stores profitably.
Construction and other delays in store openings could have a negative impact on our business and operating
results. Additionally, we may not be able to renegotiate the terms of our current leases or close our
underperforming stores on terms favorable to us, any of which could negatively impact our operating results.

Our sales may be negatively impacted by increasing competition from companies with brands or products similar
to ours.

The specialty e-commerce and retail businesses are highly competitive. We compete with other retailers that
market lines of merchandise similar to ours. We compete with national, regional and local businesses that utilize
a similar retail store strategy, as well as traditional furniture stores, department stores, direct-to-consumer
businesses and specialty stores. The substantial sales growth in the e-commerce industry within the last decade
has encouraged the entry of many new competitors, including discount retailers selling similar products at
reduced prices, new business models, and an increase in competition from established companies, many of whom
are willing to spend significant funds and/or reduce pricing in order to gain market share.

The competitive challenges facing us include:

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anticipating and quickly responding to changing consumer demands or preferences better than our
competitors;

• maintaining favorable brand recognition and achieving customer perception of value;
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effectively marketing and competitively pricing our products to consumers in several diverse market
segments;
effectively managing and controlling our costs;
effectively managing increasingly competitive promotional activity;
effectively attracting new customers;

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developing new innovative shopping experiences, like mobile and tablet applications that effectively
engage today’s digital customers;
developing innovative, high-quality products in colors and styles that appeal to consumers of varying
age groups, tastes and regions, and in ways that favorably distinguish us from our competitors; and
effectively managing our supply chain and distribution strategies in order to provide our products to our
consumers on a timely basis and minimize returns, replacements and damaged products.

In light of the many competitive challenges facing us, we may not be able to compete successfully. Increased
competition could reduce our sales and harm our operating results and business.

Our business and operating results may be harmed if we are unable to timely and effectively deliver merchandise
to our stores and customers.

If we are unable to effectively manage our inventory levels and responsiveness of our supply chain, including
predicting the appropriate levels and type of inventory to stock within each of our distribution facilities, our
business and operating results may be harmed. We continue to insource furniture delivery hubs in certain
geographies and continue with the regionalization of our retail and e-commerce fulfillment capabilities. We are
subject to risks that may disrupt our supply chain operations or regionalization efforts, such as increasing labor
costs, union organizing activity and our ability to effectively locate real estate for our distribution facilities or
other supply chain operations.

Further, we cannot control all of the various factors that might affect our e-commerce fulfillment rates and timely
and effective merchandise delivery to our stores. We rely upon third-party carriers for our merchandise
shipments and reliable data regarding the timing of those shipments, including shipments to our customers and to
and from our stores. In addition, we are heavily dependent upon two carriers for the delivery of our merchandise
to our customers. As a result of our dependence on all of these third-party providers, we are subject to risks,
including labor disputes (such as the disruptions at the U.S. West Coast ports in early 2015), union organizing
activity, inclement weather, natural disasters, the closure of such carriers’ offices or a reduction in operational
hours due to an economic slowdown or the inability to sufficiently ramp up operational hours during an
economic recovery or upturn, availability of adequate trucking or railway providers, possible acts of terrorism or
other factors affecting such carriers’ ability to provide delivery services to meet our shipping needs, disruptions
or increased fuel costs and costs associated with any regulations to address climate change. Failure to deliver
merchandise in a timely and effective manner could damage our reputation and brands. In addition, fuel costs
have been volatile and airline and other transportation companies continue to struggle to operate profitably,
which could lead to increased fulfillment expenses. Any rise in fulfillment expenses could negatively affect our
business and operating results.

Our failure to successfully manage our order-taking and fulfillment operations could have a negative impact on
our business and operating results.

Our e-commerce business depends, in part, on our ability to maintain efficient and uninterrupted order-taking and
fulfillment operations in our distribution facilities, our customer care centers and on our e-commerce websites.
Disruptions or slowdowns in these areas could result from disruptions in telephone or network services, power
outages, inadequate system capacity, system hardware or software issues, computer viruses, security breaches,
human error, changes in programming, union organizing activity, insufficient or inadequate labor to fulfill the
orders, disruptions in our third-party labor contracts, inefficiencies due to inventory levels and limited
distribution facility space, issues with third-party order fulfillment and dropshipping, natural disasters or adverse
weather conditions. Industries that are particularly seasonal, such as the home furnishings business, face a higher
risk of harm from operational disruptions during peak sales seasons. These problems could result in a reduction
in sales as well as increased expenses.

In addition, we face the risk that we cannot hire enough qualified employees to support our e-commerce
operations, or that there will be a disruption in the workforce we hire from our third-party providers, especially
during our peak season. The need to operate with fewer employees could negatively impact our customer service
levels and our operations.

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Our facilities and systems, as well as those of our vendors, are vulnerable to natural disasters and other
unexpected events, any of which could result in an interruption in our business and harm our operating results.

Our retail stores, corporate offices, distribution and manufacturing facilities, infrastructure and e-commerce
operations, as well as the operations of our vendors from which we receive goods and services, are vulnerable to
damage from earthquakes, tornadoes, hurricanes, fires, floods or other volatile weather, power losses,
telecommunications failures, hardware and software failures, computer viruses and similar events. If any of these
events result in damage to our facilities or systems, or those of our vendors, we may experience interruptions in
our business until the damage is repaired, resulting in the potential loss of customers and revenues. In addition,
we may incur costs in repairing any damage beyond our applicable insurance coverage.

Our failure to successfully manage the costs and performance of our catalog mailings might have a negative
impact on our business.

Catalog mailings are an important component of our business. Postal rate increases affect the cost of our catalog
mailings. We rely on discounts from the basic postal rate structure, which could be changed or discontinued at
any time. Further, the U.S. Postal Service may raise rates in the future, which could negatively impact our
business. The cost of paper, printing and catalog distribution also impacts our catalog business. We have
consolidated all of our catalog printing work with one printer. Our dependence on one vendor subjects us to
various risks if the vendor fails to perform under our agreement. Paper costs have also fluctuated significantly in
the past and may continue to fluctuate in the future. We have also recently consolidated all of our paper
purchasing through a single broker. Consolidation within the paper industry has reduced the number of potential
suppliers capable of meeting our paper requirements, leading to increased costs. Our dependence on a single
broker and/or further consolidation in the paper industry could limit our ability in the future to obtain favorable
terms including price, custom paper quality, paper quantity and service. Future increases in postal rates, paper
costs or printing costs could have a negative impact on our operating results to the extent that we are unable to
offset such increases by raising prices, implementing more efficient printing, mailing, delivery and order
fulfillment systems, or through the use of alternative direct-mail formats. In addition, if the performance of our
catalogs declines, if we misjudge the correlation between our catalog circulation and net sales, or if our catalog
strategy overall does not continue to be successful, our results of operations could be negatively impacted.

We have historically experienced fluctuations in our customers’ response to our catalogs. Customer response to
our catalogs is substantially dependent on merchandise assortment, merchandise availability and creative
presentation, as well as the selection of customers to whom the catalogs are mailed, changes in mailing strategies,
the size of our mailings, timing of delivery of our mailings, as well as the general retail sales environment and
current domestic and global economic conditions. In addition, environmental organizations and other consumer
advocacy groups may attempt to create an unfavorable impression of our paper use in catalogs and our
distribution of catalogs generally, which may have a negative effect on our sales and our reputation. Further, we
depend upon external vendors to print and mail our catalogs. The failure to effectively produce or distribute our
catalogs could affect the timing of catalog delivery. The timing of catalog delivery has been and can be affected
by postal service delays and may be impacted in the future by changes in the services provided by the post office.
Any delays in the timing of catalog delivery could cause customers to forego or defer purchases, negatively
impacting our business and operating results.

Declines in our comparable brand revenues may harm our operating results and cause a decline in the market
price of our common stock.

Various factors affect comparable brand revenues, including the number, size and location of stores we open,
close, remodel or expand in any period, the overall economic and general retail sales environment, consumer
preferences and buying trends, changes in sales mix among distribution channels, our ability to efficiently source
and distribute products, changes in our merchandise mix, competition (including competitive promotional
activity and discount retailers), current local and global economic conditions, the timing of our releases of new
merchandise and promotional events, the success of marketing programs, the cannibalization of existing store
sales by our new stores, changes in catalog circulation and in our e-commerce business and fluctuations in

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foreign exchange rates. Among other things, weather conditions have affected, and may continue to affect,
comparable brand revenues by limiting our ability to deliver our products to our stores, altering consumer
behavior, or requiring us to close certain stores temporarily, thus reducing store traffic. Even if stores are not
closed, many customers may decide to avoid going to stores in bad weather. These factors have caused, and may
continue to cause, our comparable brand revenue results to differ materially from prior periods and from earnings
guidance we have provided. For example, the overall economic and general retail sales environment, as well as
local and global economic conditions, has caused a significant decline in our comparable brand revenue results in
the past.

Our comparable brand revenues have fluctuated significantly in the past on an annual, quarterly and monthly
basis, and we expect that comparable brand revenues will continue to fluctuate in the future. In addition, past
comparable brand revenues are not necessarily an indication of future results and comparable brand revenues
may decrease in the future. Our ability to improve our comparable brand revenue results depends, in large part,
on maintaining and improving our forecasting of customer demand and buying trends, selecting effective
marketing techniques, effectively driving traffic to our stores, e-commerce websites and direct-mail catalogs
through marketing and various promotional events, providing an appropriate mix of merchandise for our broad
and diverse customer base and using effective pricing strategies. Any failure to meet the comparable brand
revenue expectations of investors and securities analysts in one or more future periods could significantly reduce
the market price of our common stock.

Our failure to successfully anticipate merchandise returns might have a negative impact on our business.

We record a reserve for merchandise returns based on historical return trends together with current product sales
performance in each reporting period. If actual returns are greater than those projected and reserved for by
management, additional sales returns might be recorded in the future. In addition, to the extent that returned
merchandise is damaged, we often do not receive full retail value from the resale or liquidation of the
merchandise. Further, the introduction of new merchandise, changes in merchandise mix, changes in consumer
confidence, or other competitive and general economic conditions may cause actual returns to differ from
merchandise return reserves. Any significant increase in merchandise returns that exceeds our reserves could
harm our business and operating results.

If we are unable to successfully manage the complexities associated with a multi-channel and multi-brand
business, we may suffer declines in our existing business and our ability to attract new business.

With the expansion of our e-commerce business, the development of new brands, acquired brands, and brand
extensions, our overall business has become substantially more complex. The changes in our business have
forced us to develop new expertise and face new challenges, risks and uncertainties. For example, we face the
risk that our e-commerce business, including our catalog circulation, might cannibalize a significant portion of
our retail sales or our newer brands, brand extensions and products may result in a decrease in sales of existing
brands and products. While we recognize that our e-commerce sales and sales from new brands and products
cannot be entirely incremental to sales through our retail channel or from existing brands and products,
respectively, we seek to attract as many new customers as possible with the most relevant channels, brands and
products to meet customer needs and grow our market share. We continually analyze the business results of our
channels, brands and products in an effort to find opportunities to build incremental sales.

If we are unable to introduce new brands and brand extensions successfully, or to reposition or close existing
brands, our business and operating results may be negatively impacted.

We have in the past and may in the future introduce new brands and brand extensions, reposition brands, close
existing brands, or acquire new brands, especially as we continue to expand globally. Our newest brands and
brand extensions — Williams Sonoma Home and Mark and Graham, and any other new brands, as well as our
acquired brand, Rejuvenation, as well as our expansion into new lines of business, including our recently
acquired business, Outward, our new business to business division, which targets commercial businesses across a
number of verticals, including commercial furniture and hospitality, and our planned subscription-based services,

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may not grow as expected. The work involved with integrating new brands or businesses into our existing
systems and operations could be time consuming, require significant amounts of management time and result in
the diversion of substantial operational resources. Further, if we devote time and resources to new brands,
acquired brands, brand extensions, brand repositioning, or new lines of business and those businesses are not as
successful as we planned, then we risk damaging our overall business results or incurring impairment charges to
write off any existing goodwill or intangible assets associated with previously acquired brands. As a result, we
may not be able to introduce new brands in a manner that improves our overall business and/or operating results
and may therefore be forced to close the brands or new lines of business, which may damage our reputation and/
or negatively impact our operating results.

We must protect and maintain our brand image and reputation.

Our brands have wide recognition, and our success has been due in large part to our ability to maintain, enhance
and protect our brand image and reputation and our customers’ connection to our brands. Our continued success
depends in part on our ability to adapt to a rapidly changing media environment, including our increasing
reliance on social media and online dissemination of advertising campaigns. Even if we react appropriately to
negative posts or comments about us and/or our brands on social media and online, our customers’ perception of
our brand image and our reputation could be negatively impacted. In addition, customer sentiment could be
shaped by our sustainability policies and related design, sourcing and operations decisions. Failure to maintain,
enhance and protect our brand image could have a material adverse effect on our results of operations.

Any significant changes in tax, trade or other policies in the U.S. or other countries, including policies that
restrict imports or increase import tariffs, could have a material adverse effect on our results of operations.

A significant portion of our products are manufactured outside of the U.S. While the U.S. Tax Cuts and Jobs Act
(the “Tax Act”), enacted on December 22, 2017, has not had an adverse effect on our results of operations and is
not expected to have an adverse effect on our results of operations going forward, significant changes in tax,
trade or other polices either in the U.S. or other countries could significantly increase our tax burden or costs of
goods sold. These changes in policies may also require us to increase our prices, which could adversely affect our
sales.

Recent tariffs could result in increased prices and/or costs of goods or delays in product received from our
vendors and could adversely affect our results of operations.

Recently, the U.S. administration has enacted certain tariffs and proposed additional tariffs on many items
sourced from China, including certain furniture, accessories, furniture parts, and raw materials for domestic
furniture manufacturing products imported into the U.S. We may not be able to fully or substantially mitigate the
impact of these tariffs, pass price increases on to our customers, or secure adequate alternative sources of
products or materials. The tariffs, along with any additional tariffs or retaliatory trade restrictions implemented
by other countries, could adversely affect customer sales, including potential delays in product received from our
vendors, our cost of goods sold and results of operations.

Fluctuations in our tax obligations and effective tax rate may result in volatility of our operating results.

We are subject to income taxes in many U.S. and certain foreign jurisdictions. Our provision for income taxes is
subject to volatility and could be adversely impacted by a number of factors that require significant judgment and
estimation. Although we believe our estimates are reasonable, actual results may differ materially from our
estimates and adversely affect our financial condition or operating results. We record income tax expense based
on our estimates of future payments, which include reserves for our estimates of the additional income tax
liability that is more likely than not to result from the ultimate resolution of foreign and domestic tax
examinations. At any one time, many tax years are subject to examination by various taxing jurisdictions. The
results of these audits and negotiations with taxing authorities may affect the ultimate settlement of these issues.
As a result, we expect that throughout the year there could be ongoing variability in our quarterly and annual
effective tax rates as taxable events occur and uncertain tax positions are either evaluated or resolved.

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In addition, our effective tax rate in a given financial statement period may be materially impacted by changes in
the mix and level of earnings or losses in countries with differing statutory tax rates or by changes to existing
laws or regulations. For example, the Tax Act has not had an adverse effect on our results of operations and is not
expected to have an adverse effect on our results of operations going forward, but it will materially impact our
effective tax rate.

Our inability to obtain commercial insurance at acceptable rates or our failure to adequately reserve for self-
insured exposures might increase our expenses and have a negative impact on our business.

We believe that commercial insurance coverage is prudent in certain areas of our business for risk management.
Insurance costs may increase substantially in the future and may be affected by natural disasters, fear of
terrorism, financial irregularities, cybersecurity breaches and other fraud at publicly-traded companies,
intervention by the government, an increase in the number of claims received by the carriers, and a decrease in
the number of insurance carriers. In addition, the carriers with which we hold our policies may go out of business
or be otherwise unable to fulfill their contractual obligations, or may disagree with our interpretation of the
coverage or the amounts owed. In addition, for certain types or levels of risk, such as risks associated with certain
natural disasters or terrorist attacks, we may determine that we cannot obtain commercial insurance at acceptable
rates, if at all. Therefore, we may choose to forego or limit our purchase of relevant commercial insurance,
choosing instead to self-insure one or more types or levels of risks. We are primarily self-insured for workers’
compensation, employment practices liability, employee health benefits, product and other general liability
claims, among others. If we suffer a substantial loss that is not covered by commercial insurance or our self-
insurance reserves, the loss and related expenses could harm our business and operating results. In addition,
exposures exist for which no insurance may be available and for which we have not reserved.

Our inability or failure to protect our intellectual property would have a negative impact on our brands,
reputation and operating results.

We may not be able to effectively protect our intellectual property in the U.S. or in foreign jurisdictions,
particularly as we continue to expand globally. Our trademarks, service marks, copyrights, trade dress rights,
trade secrets, domain names, patents, designs and other intellectual property are valuable assets that are critical to
our success. The unauthorized reproduction, theft or other misappropriation of our intellectual property could
diminish the value of our brands or reputation and cause a decline in our sales. Protection of our intellectual
property and maintenance of distinct branding are particularly important as they distinguish our products and
services from our competitors. In addition, the costs of developing and protecting our growing intellectual
property portfolio may adversely affect our operating results.

We may be subject to legal proceedings that could result in costly litigation, require significant amounts of
management time and result in the diversion of significant operational resources.

We are involved in lawsuits, claims and proceedings incident to the ordinary course of our business. Litigation is
inherently unpredictable. Any claims against us, whether meritorious or not, could result in costly litigation,
require significant amounts of management time and result in the diversion of significant operational resources.
There has been a rise in the number of lawsuits against companies like us that gather information in order to
market to consumers online or through the mail and, along with other retailers, we have been named in lawsuits
for gathering zip code information from our customers. We believe that we have meritorious defenses against
these actions, and we will continue to vigorously defend against them. There have also been a growing number of
consumer protection, data breach, and e-commerce-related patent infringement in recent years. From time to
time, we have been subject to these types of lawsuits. The cost of defending against these types of claims against
us or the ultimate resolution of any such claims, whether by settlement or adverse court decision, may harm our
business and operating results. In addition, the increasingly regulated business environment may result in a
greater number of enforcement actions and private litigation. This could subject us to increased exposure to
stockholder lawsuits. Additionally, in recent years there has been an increase in the number of employment
claims and, in particular, discrimination and harassment claims. Coupled with the expansion of social media

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platforms and similar devices that allow individuals access to a broad audience, these claims have had a
significant negative impact on some businesses. Certain companies that have faced employment- or harassment-
related lawsuits have had to terminate management or other key personnel, and have suffered reputational harm
that has negatively impacted their business.

Our operating results may be harmed by unsuccessful management of our employment, occupancy and other
operating costs, and the operation and growth of our business may be harmed if we are unable to attract
qualified personnel.

To be successful, we need to manage our operating costs and continue to look for opportunities to reduce costs.
We recognize that we may need to increase the number of our employees, especially during holiday selling
seasons, and incur other expenses to support new brands and brand extensions and the growth of our existing
brands, including the opening of new stores. In addition, the market for prime real estate is competitive,
especially in San Francisco where our corporate offices are headquartered. If we are unable to make substantial
adjustments to our cost structure during times of uncertainty, such as an economic downturn or during times of
expansion, we may incur unnecessary expense or we may have inadequate resources to properly run our
business, and our business and operating results may be negatively impacted. From time to time, we may also
experience union organizing activity in currently non-union facilities, including in our stores and distribution
facilities. Union organizing activity may result in work slowdowns or stoppages and higher labor costs. In
addition, there appears to be a growing number of wage-and-hour lawsuits and other employment-related
lawsuits against retail companies, especially in California. State, federal and global laws and regulations
regarding employment change frequently and the ultimate cost of compliance cannot be precisely estimated.
Further, there have been and may continue to be increases in minimum wage and health care requirements. Any
changes in regulations, the imposition of additional regulations, or the enactment of any new or more stringent
legislation that impacts employment and labor, trade, or health care, could have an adverse impact on our
financial condition and results of operations.

We contract with various agencies to provide us with qualified personnel for our workforce. Any negative
publicity regarding these agencies, such as in connection with immigration issues or employment practices, could
damage our reputation, disrupt our ability to obtain needed labor or result in financial harm to our business,
including the potential loss of business-related financial incentives in the jurisdictions where we operate.
Although we strive to secure long-term contracts on favorable terms with our service providers and other
vendors, we may not be able to avoid unexpected operating cost increases in the future, such as those associated
with minimum wage increases or enhanced health care requirements. Further, we incur substantial costs to
warehouse and distribute our inventory. We continue to insource furniture delivery hubs in certain geographies
and continue to regionalize our retail and e-commerce fulfillment capabilities. Significant increases in our
inventory levels may result in increased warehousing and distribution costs, such as costs related to additional
distribution facilities, which we may not be able to lease on acceptable terms, if at all. Such increases in
inventory levels may also lead to increases in costs associated with inventory that is lost, damaged or aged.
Higher than expected costs, particularly if coupled with lower than expected sales, would negatively impact our
business and operating results. In addition, in times of economic uncertainty, these long-term contracts may make
it difficult to quickly reduce our fixed operating costs, which could negatively impact our business and operating
results.

We are undertaking certain systems changes that might disrupt our business operations.

Our success depends, in part, on our ability to source, sell and distribute merchandise efficiently through
appropriate systems and procedures. We are in the process of substantially modifying our information technology
systems, which involves updating or replacing legacy systems with successor systems over the course of several
years. There are inherent risks associated with replacing our core systems, including supply chain and
merchandising systems disruptions, that could affect our ability to get the correct products into the appropriate
stores and delivered to customers. We may not successfully launch these new systems, or the launch of such
systems may result in disruptions to our business operations. In addition, changes to any of our software

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implementation strategies could result in the impairment of software-related assets. We are also subject to the
risks associated with the ability of our vendors to provide information technology solutions to meet our needs.
Any disruptions could negatively impact our business and operating results.

In addition, we are in the process of replacing our core financial reporting and human capital management
systems with new enterprise resource planning systems to standardize our processes worldwide and adopt
best-in-class capabilities. During our implementations, and as we utilize the systems going forward, we may
experience periodic or prolonged disruption of our core financial and human capital operations, including our
ability to complete our financial close and provide accurate financial reporting on a timely basis, and maintain
our internal control compliance efforts. We may also experience errors in data and security or technical reliability
issues. In order to realize the benefits of our systems, we may be required to change certain business and
financial processes, which involves the risk of disruption to our operations or data errors. In addition, we are
heavily reliant on third-party vendors for access to our systems and the accuracy of the functionality within the
systems. If we encounter implementation or usage problems with these new systems or other related systems and
infrastructure, or if the systems do not operate as intended, do not give rise to anticipated benefits, or fail to
integrate properly with our other systems or software platforms, then our business, results of operations, and
internal controls over financial reporting may be adversely affected.

We outsource certain aspects of our business to third-party vendors and are in the process of insourcing certain
business functions from third-party vendors, both of which subject us to risks, including disruptions in our
business and increased costs.

We outsource certain aspects of our business to third-party vendors that subject us to risks of disruptions in our
business as well as increased costs. For example, we utilize outside vendors for such things as payroll processing,
email and other digital marketing and various distribution facilities and delivery services. In some cases, we rely
on a single vendor for such services. Accordingly, we are subject to the risks associated with their ability to
successfully provide the necessary services to meet our needs. If our vendors are unable to adequately protect our
data and information is lost, our ability to deliver our services is interrupted, our vendors’ fees are higher than
expected, or our vendors make mistakes in the execution of operations support, then our business and operating
results may be negatively impacted.

In addition, we are in the process of insourcing certain aspects of our business, including certain technology
services and the management of certain furniture manufacturing and delivery, and have recently completed the
insourcing of the management of our global vendors, each of which were previously outsourced to third-party
providers. We may also need to continue to insource other aspects of our business in the future in order to control
our costs and to stay competitive. This may cause disruptions in our business and result in increased cost to us. In
addition, if we are unable to perform these functions better than, or at least as well as, our third-party providers,
our business may be harmed.

If our operating and financial performance in any given period does not meet the guidance that we have
provided to the public or the expectations of our investors and analysts, our stock price may decline.

We provide public guidance on our expected operating and financial results for future periods. Beginning in
fiscal 2019, we have discontinued providing quarterly guidance and instead we will provide guidance on an
annual basis only. We believe this approach is better aligned with the long-term view we take in managing our
business and our focus on long-term stockholder value creation. Although we believe that this guidance provides
investors and analysts with a better understanding of management’s expectations for the future and is useful to
our stockholders and potential stockholders, such guidance is comprised of forward-looking statements subject to
the risks and uncertainties described in this report and in our other public filings and public statements. Our
actual results may not always be in line with or exceed the guidance we have provided or the expectations of our
investors and analysts, especially in times of economic uncertainty. In the past, when we have reduced our
previously provided guidance, the market price of our common stock has declined. If, in the future, our operating
or financial results for a particular period do not meet our guidance or the expectations of our investors and
analysts or if we reduce our guidance for future periods, the market price of our common stock may decline.

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A variety of factors, including seasonality and the economic environment, may cause our quarterly operating
results to fluctuate, leading to volatility in our stock price.

Our quarterly results have fluctuated in the past and may fluctuate in the future, depending upon a variety of
factors, including changes in economic conditions, shifts in the timing of holiday selling seasons, including
Valentine’s Day, Easter, Halloween, Thanksgiving and Christmas, as well as timing shifts due to 53-week fiscal
years, which occur approximately every five years. Historically, a significant portion of our net revenues and net
earnings have typically been realized during the period from October through January each year, our peak selling
season. In anticipation of increased holiday sales activity, we incur certain significant incremental expenses prior
to and during peak selling seasons, including fixed catalog production and mailing costs and the costs associated
with hiring a substantial number of temporary employees to supplement our existing workforce.

We may require funding from external sources, which may not be available at the levels we require, or may cost
more than we expect, and, as a consequence, our expenses and operating results could be negatively affected.

We regularly review and evaluate our liquidity and capital needs. While we have a growing balance of cash that
is held offshore, we currently believe that our available cash, cash equivalents and cash flow from operations will
be sufficient to finance our operations and expected capital requirements for at least the next 12 months.
However, we might experience periods during which we encounter additional cash needs and we might need
additional external funding to support our operations. Although we were able to amend and increase our credit
facility during fiscal 2017 on acceptable terms to provide for a $500,000,000 unsecured revolving line of credit
and a $300,000,000 unsecured term loan facility, in the event we require additional liquidity from our lenders,
such funds may not be available to us on acceptable terms, or at all. For example, in the event we were to breach
any of our financial covenants, our banks would not be required to provide us with additional funding, or they
may require us to renegotiate our existing credit facility on less favorable terms. In addition, we may not be able
to renew our letters of credit that we use to help pay our suppliers on terms that are acceptable to us, or at all, as
the availability of letter of credit facilities may become limited. Further, the providers of such credit may
reallocate the available credit to other borrowers. If we are unable to access credit at the levels we require, or the
cost of credit is greater than expected, it could adversely affect our operating results.

Disruptions in the financial markets may adversely affect our liquidity and capital resources and our business.

Global financial markets can experience extreme volatility, disruption and credit contraction, which adversely
affect global economic conditions. Such turmoil in financial and credit markets or other changes in economic
conditions could adversely affect sources of liquidity available to us or our costs of capital. For example, each
financial institution in the syndicate for our credit facility is responsible for providing a portion of the loans to be
made under the facility. If any lender, or group of lenders, with a significant portion of the commitments in our
credit facility fails to satisfy its obligations to extend credit under the facility and we are unable to find a
replacement for such lender or group of lenders on a timely basis, if at all, our liquidity and our business may be
materially adversely affected.

If we are unable to pay quarterly dividends or repurchase our stock at intended levels, our reputation and stock
price may be harmed.

We had $224,000,000 remaining for future repurchases under our existing stock repurchase program as of
February 3, 2019. In March 2019, our Board of Directors authorized an increase in our stock repurchase program
by an additional $500,000,000, as well as an increase in our quarterly cash dividend from $0.43 to $0.48 per
common share for an annual cash dividend of $1.92 per share. The stock repurchase program and dividend may
require the use of a significant portion of our cash earnings. As a result, we may not retain a sufficient amount of
cash to fund our operations or finance future growth opportunities, new product development initiatives and
unanticipated capital expenditures, which could adversely affect our financial performance. Further, our Board of
Directors may, at its discretion, decrease or entirely discontinue the payment of dividends at any time. The stock
repurchase program does not have an expiration date and may be limited or eliminated at any time. Our ability to
pay dividends and repurchase stock will depend on our ability to generate sufficient cash flows from operations

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in the future. This ability may be subject to certain economic, financial, competitive and other factors that are
beyond our control. Any failure to pay dividends or repurchase stock after we have announced our intention to do
so may negatively impact our reputation and investor confidence in us, and may negatively impact our stock
price.

If we fail to maintain proper and effective internal controls, our ability to produce accurate and timely financial
statements could be impaired and our investors’ views of us could be harmed.

We have evaluated and tested our internal controls in order to allow management to report on, and our registered
independent public accounting firm to attest to, the effectiveness of our internal controls, as required by Section 404 of
the Sarbanes-Oxley Act of 2002. If we are not able to continue to meet the requirements of Section 404 in a timely
manner, or with adequate compliance, we may be required to disclose material weaknesses if they develop or are
uncovered, and we may be subject to sanctions or investigation by regulatory authorities, such as the SEC or the New
York Stock Exchange. In addition, our internal controls may not prevent or detect all errors and fraud on a timely basis,
if at all. A control system, no matter how well designed and operated, is based upon certain assumptions and can
provide only reasonable assurance that the objectives of the control system will be met. If any of the above were to
occur, our business and the perception of us in the financial markets could be negatively impacted.

Changes to accounting rules or regulations may adversely affect our operating results.

Changes to existing accounting rules or regulations may impact our future operating results. A change in
accounting rules or regulations may even affect our reporting of transactions completed before the change is
effective. The introduction of new accounting rules or regulations and varying interpretations of existing
accounting rules or regulations have occurred and may occur in the future, such as the new revenue recognition
standard, effective for us in fiscal 2018, and the new lease accounting standard, effective for us in fiscal 2019.
Future changes to accounting rules or regulations, or the questioning of current accounting practices, may
adversely affect our operating results.

In preparing our financial statements we make certain assumptions, judgments and estimates that affect the
amounts reported, which, if not accurate, may impact our financial results.

We make assumptions, judgments and estimates that impact amounts reported in our consolidated financial
statements for a number of items, including merchandise inventories, property and equipment, goodwill, self-
insured liabilities, and income taxes, among others. These assumptions, judgments and estimates are derived
from historical experience and various other factors that we believe are reasonable under the circumstances as of
the date our consolidated financial statements are prepared. Actual results could differ materially from our
estimates, and such differences may impact our financial results.

Changes to estimates related to our cash flow projections may cause us to incur impairment charges related to
our retail store locations and other property and equipment, including information technology systems, as well
as goodwill.

We make estimates and projections in connection with impairment analyses for our retail store locations and
other property and equipment, including information technology systems, as well as goodwill. These analyses
require us to make a number of estimates and projections of future results. If these estimates or projections
change or prove incorrect, we may be, and have been, required to record impairment charges on certain store
locations and other property and equipment, including information technology systems. These impairment
charges have been significant in the past and may be significant in the future and, as a result of these charges, our
operating results have been and may, in the future, be adversely affected.

If we fail to attract and retain key personnel, our business and operating results may be harmed.

Our future success depends to a significant degree on the skills, experience and efforts of key personnel in our
senior management, whose vision for our company, knowledge of our business and expertise would be difficult

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to replace. If any one of our key employees leaves, is seriously injured or unable to work, or fails to perform and
we are unable to find a qualified replacement, we may be unable to execute our business strategy. In addition, our
main offices are located in the San Francisco Bay Area, where competition for personnel with retail and
technology skills can be intense. In addition, several of our strategic initiatives, including our technology and
supply chain initiatives, require that we hire and/or develop employees with appropriate experience. We may not
be successful in recruiting, retaining and motivating skilled personnel domestically or globally who have the
requisite experience to achieve our global business goals, and failure to do so may harm our business. Further, in
the event we need to hire additional personnel, we may experience difficulties in attracting and successfully
hiring such individuals due to competition for highly skilled personnel, as well as the significantly higher cost of
living expenses in our markets.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

ITEM 2. PROPERTIES

We lease store locations, distribution and manufacturing facilities, corporate facilities and customer care centers
for our U.S. and foreign operations for original terms generally ranging from 5 to 22 years. Certain leases contain
renewal options for periods of up to 20 years.

For our store locations, our gross leased store space as of February 3, 2019 totaled approximately 6,557,000
square feet for 625 stores compared to approximately 6,451,000 square feet for 631 stores as of January 28, 2018.

Leased Properties
The following table summarizes the location and size of our leased facilities occupied by us as of February 3,
2019:

Location
Distribution and Manufacturing Facilities

Occupied Square Footage (Approximate)

Mississippi
New Jersey
California
Georgia
Texas
Tennessee
North Carolina
Ohio
Massachusetts
Florida
Oregon
Colorado

Corporate Facilities

California
New York
Oregon

Customer Care Centers

Nevada
Other

2,165,000
2,103,000
1,432,000
1,075,000
822,000
603,000
412,000
265,000
140,000
135,000
91,000
80,000

266,000
238,000
49,000

36,000
32,000

In addition to the above leased properties, we enter into other agreements for offsite storage needs for our
distribution facilities and our retail store locations, as necessary. As of February 3, 2019, the total leased space

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relating to these properties was not material to us and is not included in the occupied square footage reported
above.

Owned Properties
As of February 3, 2019, we owned 471,000 square feet of space, primarily in California, for our corporate
headquarters and certain data center operations.

We believe that all of our facilities are adequate for our current needs and that suitable additional or substitute
space will be available in the future to replace our existing facilities, or to accommodate the expansion of our
operations, if necessary.

ITEM 3. LEGAL PROCEEDINGS

We are involved in lawsuits, claims and proceedings incident to the ordinary course of our business. These disputes,
which are not currently material, are increasing in number as our business expands and our company grows. We
review the need for any loss contingency reserves and establish reserves when, in the opinion of management, it is
probable that a matter would result in liability, and the amount can be reasonably estimated. In view of the inherent
difficulty of predicting the outcome of these matters, it may not be possible to determine whether any loss is
probable or to reasonably estimate the amount of the loss until the case is close to resolution, in which case no
reserve is established until that time. Any claims against us, whether meritorious or not, could result in costly
litigation, require significant amounts of management time and result in the diversion of significant operational
resources. The results of these lawsuits, claims and proceedings cannot be predicted with certainty. However, we
believe that the ultimate resolution of these current matters will not have a material adverse effect on our
consolidated financial statements taken as a whole.

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ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

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PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER

MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

MARKET INFORMATION

Our common stock is traded on the New York Stock Exchange, or the NYSE, under the symbol WSM. The
closing price of our common stock on the NYSE on March 31, 2019 was $56.27.

STOCKHOLDERS

The number of stockholders of record of our common stock as of March 31, 2019 was 320. This number
excludes stockholders whose stock is held in nominee or street name by brokers.

PERFORMANCE GRAPH

This graph compares the cumulative total stockholder return for our common stock with those of the NYSE
Composite Index and S&P Retailing, our peer group index. The cumulative total return listed below assumed an
initial investment of $100 and reinvestment of dividends. The graph shows historical stock price performance,
including reinvestment of dividends, and is not necessarily indicative of future performance.

COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
Among Williams-Sonoma, Inc., the NYSE Composite Index,
and S&P Retailing

$300

$250

$200

$150

$100

$50

$0

2/2/14

2/1/15

1/31/16

1/29/17

1/28/18

2/3/19

Williams-Sonoma, Inc.

NYSE Composite

S&P Retailing

* $100 invested on 2/2/14 in stock or index, including reinvestment of dividends. Fiscal year ending February 3.

Williams-Sonoma, Inc.

NYSE Composite Index

S&P Retailing

* Notes:

2/2/14

100.00

100.00

100.00

2/1/15

146.32

108.27

119.10

1/31/16

1/29/17

1/28/18

2/03/19

98.58

101.44

140.73

93.24

122.00

167.81

108.08

151.10

241.26

112.76

140.18

249.58

A. The lines represent monthly index levels derived from compounded daily returns that include all dividends.
B. The indices are re-weighted daily, using the market capitalization on the previous trading day.
C.

If the monthly interval, based on the fiscal year-end, is not a trading day, the preceding trading day is used.

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STOCK REPURCHASE PROGRAMS

During fiscal 2018, we repurchased 5,373,047 shares of our common stock at an average cost of $54.96 per share
and a total cost of $295,304,000. In March 2019, our Board of Directors authorized an increase in the amount
available for repurchase under our existing stock repurchase plan by an additional $500,000,000. During fiscal
2017, we repurchased 4,050,697 shares of our common stock at an average cost of $48.43 per share and a total
cost of $196,179,000. During fiscal 2016, we repurchased 2,871,480 shares of our common stock at an average
cost of $52.68 per share and a total cost of $151,272,000.

The following table summarizes our repurchases of shares of our common stock during the fourth quarter of
fiscal 2018 under our stock repurchase program:

Fiscal period

Total Number
of Shares
Purchased1

Average
Price Paid
Per Share

Total Number of
Shares Purchased as
Part of a Publicly
Announced Program1

Maximum
Dollar Value of
Shares That May
Yet Be Purchased
Under the Program

October 29, 2018
– November 25, 2018
November 26, 2018 – December 30, 2018
December 31, 2018 – February 3, 2019

Total

141,671 $
1,074,046 $
273,455 $

1,489,172 $

59.12
48.96
51.63

50.42

141,671 $
1,074,046 $
273,455 $

290,522,000
237,934,000
223,815,000

1,489,172 $

223,815,000

1 Excludes shares withheld for employee taxes upon vesting of stock-based awards.

Stock repurchases under our program may be made through open market and privately negotiated transactions at
times and in such amounts as management deems appropriate. The timing and actual number of shares
repurchased will depend on a variety of factors including price, corporate and regulatory requirements, capital
availability and other market conditions. The stock repurchase program does not have an expiration date and may
be limited or terminated at any time without prior notice.

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ITEM 6. SELECTED FINANCIAL DATA

Five-Year Selected Financial Data

In thousands, except percentages, per share amounts
and retail stores data

Fiscal 20181
(53 Weeks)

Fiscal 2017
(52 Weeks)

Fiscal 2016
(52 Weeks)

Fiscal 2015
(52 Weeks)

Fiscal 2014
(52 Weeks)

Results of Operations

Net revenues
Net revenue growth
Comparable brand revenue growth2
Gross profit
Gross margin
Operating income
Operating margin3
Net earnings
Basic earnings per share
Diluted earnings per share
Shares used in calculation of earnings per share:

Basic
Diluted

Financial Position

Working capital4
Total assets
Return on assets
Net cash provided by operating activities
Capital expenditures
Long-term debt and other long-term liabilities
Stockholders’ equity
Stockholders’ equity per share (book value)
Return on equity
Annual dividends declared per share

E-commerce Net Revenues

$5,671,593
7.2%
3.7%
$2,101,013
37.0%
$ 435,953
7.7%
$ 333,684
4.10
$
4.05
$

$5,292,359
4.1%
3.2%
$1,931,711
36.5%
$ 453,811
8.6%
$ 259,545
3.03
$
3.02
$

$5,083,812
2.2%
0.7%
$1,883,310
37.0%
$ 472,599
9.3%
$ 305,387
3.45
$
3.41
$

$4,976,090
5.9%
3.7%
$1,844,214
37.1%
$ 488,634
9.8%
$ 310,068
3.42
$
3.37
$

$4,698,719
7.1%
7.1%
$1,800,504
38.3%
$ 502,265
10.7%
$ 308,854
3.30
$
3.24
$

81,420
82,340

85,592
86,080

88,594
89,462

90,787
92,102

93,634
95,200

$ 619,531
$2,812,844
11.9%
$ 585,986
$ 190,102
$ 380,944
$1,155,714
14.66
$
28.3%
1.72

$

$ 628,622
$2,785,749
9.9%
$ 499,704
$ 189,712
$ 372,226
$1,203,566
14.37
$
21.2%
1.56

$

$ 405,924
$2,476,879
12.5%
$ 524,709
$ 197,414
71,215
$
$1,248,220
14.29
$
25.0%
1.48

$

$ 339,673
$2,417,427
13.1%
$ 544,026
$ 202,935
49,713
$
$1,198,226
13.38
$
25.6%
1.40

$

$ 515,975
$2,330,277
13.2%
$ 461,697
$ 204,800
62,698
$
$1,224,706
13.33
$
24.9%
1.32

$

E-commerce net revenue growth
E-commerce net revenues as a percent of net revenues

10.9%
54.3%

5.5%
52.5%

4.4%
51.8%

6.4%
50.7%

12.1%
50.5%

Retail Net Revenues

Retail net revenue growth (decline)
Retail net revenues as a percent of net revenues
Number of stores at year-end
Store selling square footage at year-end
Store leased square footage at year-end

3.0%
45.7%
625
4,105,000
6,557,000

2.6%
47.5%
631
4,019,000
6,451,000

(0.1%)
48.2%
629
3,951,000
6,359,000

5.4%
49.3%
618
3,827,000
6,163,000

2.4%
49.5%
601
3,684,000
5,965,000

1

In fiscal 2018, we adopted Accounting Standards Update 2014-09, Revenue from Contracts with Customers, using the modified
retrospective method. Amounts reported for fiscal 2017 and prior years have not been adjusted, and continue to be reported in
accordance with previous revenue recognition guidance. See Note A to the Consolidated Financial Statements.

2 Comparable brand revenue is calculated on a 52-week to 52-week basis, with the exception of fiscal 2018 which is calculated on a

53-week to 53-week basis. See definition of comparable brand revenue within “Management’s Discussion and Analysis of Financial
Condition and Results of Operations.”

3 Operating margin is defined as operating income as a percent of net revenues.
4

In fiscal 2015, we prospectively adopted Accounting Standards Update 2015-17, Balance Sheet Classification of Deferred Taxes, and
now present both deferred tax assets and deferred tax liabilities as noncurrent in our Consolidated Balance Sheets. Prior balance sheets
were not retrospectively adjusted and, as a result, working capital for fiscal 2014 may not be comparable to other years.

The information set forth above is not necessarily indicative of future operations and should be read in
conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and
the Consolidated Financial Statements and notes thereto in this Annual Report on Form 10-K.

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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND

RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition, results of operations, and liquidity and capital
resources for the 53 weeks ended February 3, 2019 (“fiscal 2018”), the 52 weeks ended January 28, 2018 (“fiscal
2017”), and the 52 weeks ended January 29, 2017 (“fiscal 2016”) should be read in conjunction with our
Consolidated Financial Statements and notes thereto. As fiscal 2018 is a 53-week year as compared to a 52-week
year in fiscal 2017, our discussion of fiscal 2018 results below includes approximately $85,000,000 of net
revenues and $0.10 of diluted earnings per share associated with the additional week. All explanations of changes
in operational results are discussed in order of magnitude.

OVERVIEW

Net revenues in fiscal 2018, including the impact of the additional week, increased by $379,234,000, or 7.2%,
compared to fiscal 2017, with comparable brand revenue growth of 3.7%. This increase in net revenues was
driven by a 10.9% increase in e-commerce net revenues and a 3.0% increase in retail net revenues, with
particular strength in furniture. Total fiscal 2018 net revenue growth was partially attributable to a 1.6% increase
in store leased square footage and a 5.7% increase in international revenues, primarily related to our company-
owned international operations, as well as the favorable impact of the adoption of ASU 2014-09 primarily
associated with the reclassification of other income from selling, general and administrative expenses into net
revenues (see Note A to our Consolidated Financial Statements). Revenue growth was also supported by our
double digit new customer growth, which reflects the success of our strategies to increase customer acquisition
and drive our future growth.

All brands delivered positive comparable brand revenue growth in fiscal 2018. Growth in Pottery Barn
accelerated from last year, driven by strength in e-commerce and growth in new businesses: Marketplace and
Pottery Barn Apartment, as well as strong upholstery growth. The Pottery Barn Kids and Teen business improved
from last year, delivering combined comparable brand revenue growth of 2.8%. Our Baby business continued to
gain momentum attracting new customers as the entry point to our brand and through registry creations. West
Elm had another year of double digit net revenue growth driven by strong e-commerce performance and
continued strength in the core furniture business. The Williams Sonoma brand delivered comparable brand
revenue growth of 1.7%. And, our emerging brands, Rejuvenation and Mark and Graham, continued to scale with
double digit net revenue growth and increased profitability.

Across the business, fiscal 2018 was a year of delivering more compelling experiences for our customers.
As part of our strategic priority of digital leadership, we enhanced the e-commerce experience through two
differentiators: content and convenience. In fiscal 2018, we updated our shop path with more accurate and
engaging content that is inspirational and drives conversion. We also enhanced our product information pages
with a focus on product quality and reasons to buy. To provide our customers with omni-channel convenience,
we launched Buy Online Pickup In Store in our brands and are in the process of scaling other fulfillment
capabilities such as Buy Online Ship To Store and Buy Online Ship From Store. As a result, our e-commerce
revenue growth almost doubled in fiscal 2018. With over 54% of our business conducted online, we are among
the top 25 e-commerce retailers in North America.

We are using cross-brand initiatives to strengthen our position as the resource for all home furnishing, cooking
and entertaining needs. In fiscal 2018, we continued to scale our loyalty program, The Key, where we have seen
strong membership growth over the past year, as well as our complimentary design service, Design Crew. We
also launched two new initiatives during the year: Design Crew Room Planner and The One Registry collective,
both of which are enabling a more personalized and convenient shopping experience for our customers.

In our supply chain, we continued to drive operational improvements in fiscal 2018. In our non-furniture
business, our order consolidation efforts and continued improvement in distribution center productivity enabled
us to lower our cartons-per-order and order-to-delivery time so that our customers received their orders faster this
holiday season and with less waste. Additionally, we were proud to be recognized once again by Barron’s for all
of our sustainability efforts across the business. At a ranking of number 24, we were the only company in our
industry to be among the financial publication’s annual list of 100 Most Sustainable U.S. companies.

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In summary, 2018 was another year of solid financial and operational accomplishments resulting in earnings and
cash flow generation that allowed us to return approximately $435,629,000 to our stockholders through stock
repurchases and dividends.

Over the next few years, we plan target whitespace in the market; we plan to drive cross-brand initiatives that
leverage our platform; and we plan to bring technology innovation and continued improvement in customer
experience. We have a strong foundation to support the execution of our initiatives in fiscal 2019 and beyond, as
well as to deliver long-term shareholder value.

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NET REVENUES

Results of Operations

Net revenues consist of e-commerce net revenues and retail net revenues. E-commerce net revenues include sales
of merchandise to customers through our e-commerce websites and our catalogs, as well as shipping fees. Retail
net revenues include sales of merchandise to customers at our retail stores and to our franchisees, as well as
shipping fees on any products shipped to our customers’ homes. Shipping fees consist of revenue received from
customers for delivery of merchandise to their homes. Revenues are presented net of sales returns and other
discounts. Due to the adoption of ASU 2014-09 in fiscal 2018, certain incentives received from credit card
issuers as well as breakage income related to our unredeemed stored-value cards are now presented within net
revenues (see Note A to our Consolidated Financial Statements).

In thousands

E-commerce net revenues
Retail net revenues

Net revenues

Fiscal 2018
(53 Weeks) % Total

Fiscal 2017
(52 Weeks) % Total

Fiscal 2016
(52 Weeks) % Total

$3,082,064
2,589,529

54.3% $2,778,457
45.7% 2,513,902

52.5% $2,633,602
47.5% 2,450,210

51.8%
48.2%

$5,671,593

100.0% $5,292,359

100.0% $5,083,812

100.0%

Net revenues in fiscal 2018, including the impact of the additional week of net revenues, increased by
$379,234,000 or 7.2%, compared to fiscal 2017, with comparable brand revenue growth of 3.7%. This increase in
net revenues was driven by a 10.9% increase in e-commerce net revenues (primarily driven by West Elm, Pottery
Barn and Pottery Barn Kids and Teen) and a 3.0% increase in retail net revenues (primarily driven by West Elm
and Pottery Barn), with particular strength in furniture. Total fiscal 2018 net revenue growth was partially
attributable to a 1.6% increase in store leased square footage and a 5.7% increase in international revenues
primarily related to our company-owned international operations, as well as the favorable impact of the adoption
of ASU 2014-09 primarily associated with the reclassification of other income from selling, general and
administrative expenses into net revenues (see Note A to our Consolidated Financial Statements).

Net revenues in fiscal 2017 increased by $208,547,000 or 4.1%, compared to fiscal 2016, with comparable brand
revenue growth of 3.2%. This increase in net revenues was driven by a 5.5% increase in e-commerce net
revenues (primarily driven by West Elm, Williams Sonoma and Rejuvenation) and a 2.6% increase in retail net
revenues (primarily driven by Pottery Barn and West Elm), with particular strength in furniture. Total fiscal 2017
net revenue growth was partially attributable to a 1.4% increase in store leased square footage primarily due to 2
net new stores, and a 2.2% increase in international revenues primarily related to our company-owned
international operations.

The following table summarizes our net revenues by brand for fiscal 2018, fiscal 2017 and fiscal 2016:

In thousands

Pottery Barn
West Elm
Williams Sonoma
Pottery Barn Kids and Teen1
Other2

Total

Fiscal 2018
(53 Weeks)

Fiscal 2017
(52 Weeks)

Fiscal 2016
(52 Weeks)

$2,177,344
1,292,928
1,056,125
895,762
249,434

$2,066,302
1,114,339
1,022,434
860,468
228,816

$2,024,218
971,568
1,002,194
873,199
212,633

$5,671,593

$5,292,359

$5,083,812

1 Net revenues of the Pottery Barn Kids and PBteen brands are being reported on a combined basis as Pottery Barn Kids

and Teen.

2 Primarily consists of net revenues from our international franchise operations, Rejuvenation and Mark and Graham.

Comparable Brand Revenue
Comparable brand revenue includes retail comparable store sales and e-commerce sales, as well as shipping fees,
sales returns and other discounts associated with current period sales. Comparable stores are defined as

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permanent stores where gross square footage did not change by more than 20% in the previous 12 months and
which have been open for at least 12 consecutive months without closure for seven or more consecutive days.
Outlet comparable store net revenues are included in their respective brands. Sales to our international
franchisees are excluded from comparable brand revenue as their stores and e-commerce websites are not
operated by us. Sales from certain operations are also excluded until such time that we believe those sales are
meaningful to evaluating their performance. Additionally, comparable brand revenue growth for newer concepts
is not separately disclosed until such time that we believe those sales are meaningful to evaluating the
performance of the brand.

Comparable brand revenue growth (decline)1

Pottery Barn
West Elm
Williams Sonoma
Pottery Barn Kids and Teen

Total2

Fiscal 2018
(53 Weeks)

Fiscal 2017
(52 Weeks)

Fiscal 2016
(52 Weeks)

1.2%
9.5%
1.7%
2.8%

3.7%

1.0%
10.2%
3.2%
(1.7%)

3.2%

(3.5%)
12.8%
1.3%
(2.8%)

0.7%

1 Comparable brand revenue is calculated on a 53-week to 53-week basis for fiscal 2018 and on a 52-week to 52-week basis

for fiscal 2017 and fiscal 2016.

2 Total comparable brand revenue growth includes the results of Rejuvenation and Mark and Graham.

RETAIL STORE DATA

In thousands

Retail net revenues
Retail net revenue growth (decline)
Store count – beginning of year
Store openings1
Store closings1
Store count – end of year
Store selling square footage at year-end
Store leased square footage (“LSF”) at year-end

Fiscal 2018
(53 Weeks)

Fiscal 2017
(52 Weeks)

Fiscal 2016
(52 Weeks)

$2,589,529
3.0%
631
23
(29)
625
4,105,000
6,557,000

$2,513,902
2.6%
629
28
(26)
631
4,019,000
6,451,000

$2,450,210
(0.1%)
618
29
(18)
629
3,951,000
6,359,000

1 Store openings and closings in fiscal 2017 include two Williams Sonoma, two Pottery Barn and one West Elm temporary
closures in Puerto Rico and Florida due to hurricanes in these areas. These stores reopened during the fourth quarter of
fiscal 2017.

Fiscal 2018

Fiscal 2017

Fiscal 2016

Store
Count

Avg. LSF
Per Store

Store
Count

Avg. LSF
Per Store

Store
Count

Avg. LSF
Per Store

Williams Sonoma
Pottery Barn
West Elm
Pottery Barn Kids
Rejuvenation

Total

6,900
14,200
13,100
7,500
8,500

10,500

228
203
106
86
8

631

6,700
13,900
13,100
7,400
8,800

10,200

234
201
98
89
7

629

6,600
13,900
13,300
7,400
9,100

10,100

220
205
112
78
10

625

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COST OF GOODS SOLD

In thousands

Cost of goods sold1

Fiscal 2018
(53 Weeks)

% Net
Revenues

Fiscal 2017
(52 Weeks)

% Net
Revenues

Fiscal 2016
(52 Weeks)

% Net
Revenues

$3,570,580

63.0%

$3,360,648

63.5%

$3,200,502

63.0%

1

Includes occupancy expenses of $702,537, $683,958 and $664,177 in fiscal 2018, fiscal 2017 and fiscal 2016, respectively.

Cost of goods sold includes cost of goods, occupancy expenses and shipping costs. Cost of goods consists of cost
of merchandise, inbound freight expenses, freight-to-store expenses and other inventory related costs such as
shrinkage, damages and replacements. Occupancy expenses consist of rent, depreciation and other occupancy
costs, including common area maintenance, property taxes and utilities. Shipping costs consist of third-party
delivery services and shipping materials.

Our classification of expenses in cost of goods sold may not be comparable to other public companies, as we do
not include non-occupancy-related costs associated with our distribution network in cost of goods sold. These
costs, which include distribution network employment, third-party warehouse management and other
distribution-related administrative expenses, are recorded in selling, general and administrative expenses.

Within our reportable segments, the e-commerce channel does not incur freight-to-store or store occupancy
expenses, and typically operates with lower markdowns and inventory shrinkage than the retail channel.
However, the e-commerce channel incurs higher customer shipping, damage and replacement costs than the retail
channel.

Fiscal 2018 vs. Fiscal 2017
Cost of goods sold increased by $209,932,000, or 6.2%, in fiscal 2018 compared to fiscal 2017. Cost of goods
sold as a percentage of net revenues decreased to 63.0% in fiscal 2018 from 63.5% in fiscal 2017. This decrease
was primarily driven by the leverage of occupancy costs and includes the favorable impact from the adoption of
ASU 2014-09, primarily associated with the reclassification of other income from selling, general and
administrative expenses into net revenues.

In the e-commerce channel, cost of goods sold as a percentage of net revenues decreased in fiscal 2018 compared
to fiscal 2017, primarily driven by higher selling margins.

In the retail channel, cost of goods sold as a percentage of net revenues increased in fiscal 2018 compared to
fiscal 2017, primarily driven by lower selling margins, partially offset by the leverage of occupancy costs.

Fiscal 2017 vs. Fiscal 2016
Cost of goods sold increased by $160,146,000, or 5.0%, in fiscal 2017 compared to fiscal 2016. Cost of goods
sold as a percentage of net revenues increased to 63.5% in fiscal 2017 from 63.0% in fiscal 2016. This increase
was driven by lower merchandise margins, higher shipping costs and reduced shipping income, partially offset by
reduced fulfillment-related costs in our supply chain and the leverage of occupancy costs.

In the e-commerce channel, cost of goods sold as a percentage of net revenues increased in fiscal 2017 compared
to fiscal 2016 primarily driven by lower merchandise margins, reduced shipping income and higher shipping
costs, partially offset by reduced fulfillment-related costs in our supply chain and a reduction in occupancy costs.

In the retail channel, cost of goods sold as a percentage of net revenues increased in fiscal 2017 compared to
fiscal 2016 primarily driven by lower selling margins, as well as higher occupancy costs to support our growth
initiatives.

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SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

In thousands

Selling, general and administrative

expenses

Fiscal 2018
(53 weeks)1

% Net
Revenues1

Fiscal 2017
(52 weeks)

% Net
Revenues

Fiscal 2016
(52 weeks)

% Net
Revenues

$1,665,060

29.4% $1,477,900

27.9% $1,410,711

27.7%

1

Includes the impact of the adoption of ASU 2014-09 primarily from the reclassification of other income from selling,
general and administrative expenses into net revenues.

Selling, general and administrative expenses consist of non-occupancy-related costs associated with our retail
stores, distribution and manufacturing facilities, customer care centers, supply chain operations (buying,
receiving and inspection) and corporate administrative functions. These costs include employment, advertising,
third-party credit card processing and other general expenses.

We experience differing employment and advertising costs as a percentage of net revenues within the retail and
e-commerce channels due to their distinct distribution and marketing strategies. Employment costs represent a
greater percentage of net revenues within the retail channel as compared to the e-commerce channel. However,
advertising expenses are higher within the e-commerce channel than in the retail channel.

Fiscal 2018 vs. Fiscal 2017
Selling, general and administrative expenses increased by $187,160,000, or 12.7%, in fiscal 2018 compared to
fiscal 2017. Selling, general and administrative expenses as a percentage of net revenues increased to 29.4% in
fiscal 2018 from 27.9% in fiscal 2017. This increase as a percentage of net revenues was driven by an increase in
general expenses primarily from the reclassification of other income from selling, general and administrative
expenses into net revenues due to the adoption of ASU 2014-09, an increase in incentive compensation, as well
as increased hourly wages and digital advertising from the reinvestment of tax savings, the impact from our
acquisition of Outward, and impairment and early lease termination charges related to underperforming retail
stores. This was partially offset by the optimization of catalog advertising costs.

In the e-commerce channel, selling, general and administrative expenses as a percentage of net revenues
increased in fiscal 2018 compared to fiscal 2017, driven by an increase in general expenses primarily associated
with the reclassification of other income from selling, general and administrative expenses into net revenues, the
impact from our acquisition of Outward, as well as increased hourly wages and digital advertising from the
reinvestment of tax savings, partially offset by the optimization of catalog advertising costs.

In the retail channel, selling, general and administrative expenses as a percentage of net revenues increased in
fiscal 2018 compared to fiscal 2017, driven by an increase in general expenses primarily associated with the
reclassification of other income from selling, general and administrative expenses into net revenues as well as
impairment and early lease termination charges related to underperforming retail stores.

Fiscal 2017 vs. Fiscal 2016
Selling, general and administrative expenses increased by $67,189,000, or 4.8%, in fiscal 2017 compared to
fiscal 2016. Selling, general and administrative expenses as a percentage of net revenues increased to 27.9% in
fiscal 2017 from 27.7% in fiscal 2016. This increase as a percentage of net revenues was primarily driven by
higher digital advertising expenses resulting from our focus on new customer acquisition. This increase was
partially offset by lower employment expenses within the unallocated segment.

In the e-commerce channel, selling, general and administrative expenses as a percentage of net revenues
increased in fiscal 2017 compared to fiscal 2016 primarily driven by higher digital advertising expenses.

In the retail channel, selling, general and administrative expenses as a percentage of net revenues increased in
fiscal 2017 compared to fiscal 2016 primarily driven by an increase in employment expenses to support our
growth initiatives.

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INCOME TAXES

The 2017 Tax Cuts and Jobs Act (“the Tax Act”) was enacted on December 22, 2017. Among other things, the
Tax Act reduced the corporate income tax rate to 21% as of January 1, 2018, introduced a new tax on global
intangible low-taxed income (“GILTI”), and implemented a modified territorial tax system that includes a
transition tax on deemed repatriated earnings of foreign subsidiaries.

Staff Accounting Bulletin No. 118 (“SAB 118”) issued by the SEC in December 2017 provided us with up to one
year to finalize our measurement of the income tax effects of the Tax Act on our fiscal year ended January 28,
2018. As of January 28, 2018, we had made reasonable estimates of the income tax effects of the Tax Act,
including the transition tax under Internal Revenue Code section 965.

As of February 3, 2019, we have completed the accounting for the income tax effects of the Tax Act based on our
current interpretation of available notices and regulations issued and proposed by the U.S. Department of the
Treasury and the Internal Revenue Service. As a result, during fiscal 2018 we recorded an immaterial adjustment
to the fiscal 2017 provisional transition tax amount. In addition, during fiscal 2018, we booked a net tax benefit
of approximately $10,576,000 from the re-measurement of our deferred tax assets.

We have historically elected not to provide for U.S. income taxes with respect to the undistributed earnings of
our foreign subsidiaries as we intended to utilize those earnings in our foreign operations for an indefinite period
of time. Under Internal Revenue Code section 965 of the Tax Act, we are deemed to have distributed all the post-
1986 earnings of our foreign subsidiaries to the U.S. as of December 31, 2017. In light of the Tax Act, we
re-evaluated our permanent reinvestment assertion with respect to unremitted foreign earnings, and we are now
only permanently reinvested with respect to our foreign earnings in Canada beginning in fiscal 2018. As a result,
we recorded approximately $1,493,000 of foreign withholding tax and additional state income tax in fiscal 2018.
As of February 3, 2019, the post-fiscal 2017 earnings of our Canadian subsidiary are permanently reinvested. If
we did not consider these earnings to be permanently reinvested, the deferred tax liability would have been
immaterial as of February 3, 2019.

In fiscal 2018, we are subject to several provisions of the Tax Act, including GILTI, the base erosion anti-abuse
tax and a deduction for foreign-derived intangible income. We have elected to account for GILTI as a periodic
expense when the tax arises. The net impact due to these provisions was immaterial in fiscal 2018.

Our effective tax rate was 22.3% for fiscal 2018, 42.6% for fiscal 2017 and 35.3% for fiscal 2016. The decrease
in the effective tax rate from fiscal 2017 was primarily due to the reduction of the U.S. corporate income tax rate
from 35% to 21% as of January 1, 2018 as a result of the Tax Act, as well as the tax benefit from the true up of
the remeasurement of our deferred tax assets under SAB 118.

LIQUIDITY AND CAPITAL RESOURCES

As of February 3, 2019, we held $338,954,000 in cash and cash equivalents, the majority of which was held in
interest-bearing demand deposit accounts and money market funds, and of which $185,810,000 was held by our
foreign subsidiaries. As is consistent within our industry, our cash balances are seasonal in nature, with the fourth
quarter historically representing a significantly higher level of cash than other periods.

Throughout the fiscal year, we utilize our cash balances to build our inventory levels in preparation for our fourth
quarter holiday sales. In fiscal 2019, we plan to use our cash resources to fund our inventory and inventory-
related purchases, advertising and marketing initiatives, stock repurchases and dividend payments, and property
and equipment purchases. In addition to our cash balances on hand, we have a credit facility which provides for a
$500,000,000 unsecured revolving line of credit (“revolver”), and a $300,000,000 unsecured term loan facility
(“term loan”). The revolver may be used to borrow revolving loans or to request the issuance of letters of credit.
We may, upon notice to the administrative agent, request existing or new lenders to increase the revolver by up
to $250,000,000, at such lenders’ option, to provide for a total of $750,000,000 of unsecured revolving credit.
During fiscal 2018, we had borrowings under the revolver of $60,000,000, all of which were repaid in the fourth
quarter of fiscal 2018. During fiscal 2017, we had borrowings under the revolver of $170,000,000, all of which

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were repaid in the fourth quarter of fiscal 2017. As of February 3, 2019, we had $300,000,000 outstanding under
our term loan. The term loan matures on January 8, 2021, at which point all outstanding principal and any
accrued interest must be repaid. Additionally, as of February 3, 2019, a total of $11,732,000 in issued but
undrawn standby letters of credit were outstanding under the credit facility. The standby letters of credit were
issued to secure the liabilities associated with workers’ compensation and other insurance programs.

Additionally, we have three unsecured letter of credit reimbursement facilities, which were amended during the
year, for a total of $70,000,000, of which an aggregate of $6,820,000 was outstanding as of February 3, 2019.
These letter of credit facilities represent only a future commitment to fund inventory purchases to which we had
not taken legal title.

We are currently in compliance with all of our financial covenants under the credit facility and, based on our
current projections, we expect to remain in compliance throughout fiscal 2019. We believe our cash on hand, in
addition to our available credit facilities, will provide adequate liquidity for our business operations over the next
12 months.

Cash Flows from Operating Activities
For fiscal 2018, net cash provided by operating activities was $585,986,000 compared to $499,704,000 in fiscal
2017. For fiscal 2018, net cash provided by operating activities was primarily attributable to net earnings
adjusted for non-cash items, an increase in accounts payable and accrued expenses and other liabilities, as well as
an increase in gift card and other deferred revenue, partially offset by an increase in merchandise inventories and
prepaid expenses and other assets and a decrease in income taxes payable. This represents an increase in net cash
provided by operating activities compared to fiscal 2017 primarily due to an increase in accounts payable and
accrued expenses and other liabilities offset by a change in income taxes payable.

For fiscal 2017, net cash provided by operating activities was $499,704,000 compared to $524,709,000 in fiscal
2016. For fiscal 2017, net cash provided by operating activities was primarily attributable to net earnings adjusted
for non-cash items, an increase in income taxes payable, as well as deferred rent and lease incentives, partially offset
by an increase in merchandise inventories. This represents a decrease in net cash provided by operating activities
compared to fiscal 2016 primarily due to an increase in merchandise inventories and a decrease in net earnings,
partially offset by a decrease in income taxes paid in fiscal 2017 compared to fiscal 2016.

Cash Flows from Investing Activities
For fiscal 2018, net cash used in investing activities was $187,899,000 compared to $269,760,000 in fiscal 2017,
and was primarily attributable to purchases of property and equipment. Net cash used in investing activities
compared to fiscal 2017 is lower due to the acquisition of Outward in fiscal 2017 (see Note O to our
Consolidated Financial Statements).

For fiscal 2017, net cash used in investing activities was $269,760,000 compared to $196,975,000 in fiscal 2016,
and was primarily attributable to purchases of property and equipment and the acquisition of Outward. Net cash
used in investing activities compared to fiscal 2016 increased due to the acquisition of Outward.

Cash Flows from Financing Activities
For fiscal 2018, net cash used in financing activities was $450,066,000 compared to $51,707,000 in fiscal 2017.
For fiscal 2018, net cash used in financing activities was primarily attributable to repurchases of common stock
of $295,304,000 and the payment of dividends of $140,325,000. Net cash used in financing activities compared
to fiscal 2017 decreased primarily due to term loan borrowings in fiscal 2017 and an increase in repurchases of
common stock in fiscal 2018.

For fiscal 2017, net cash used in financing activities was $51,707,000 compared to $305,806,000 in fiscal 2016.
For fiscal 2017, net cash used in financing activities was primarily attributable to repurchases of common stock
of $196,179,000 and the payment of dividends of $135,010,000, partially offset by proceeds from issuance of
long-term debt of $300,000,000. Net cash used in financing activities compared to fiscal 2016 decreased
primarily due to proceeds from the issuance of long-term debt, partially offset by an increase in repurchases of
common stock.

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Dividends

In fiscal 2018, fiscal 2017 and fiscal 2016, total cash dividends declared were approximately $144,609,000, or
$1.72 per common share, $135,779,000, or $1.56 per common share, and $133,588,000, or $1.48 per common
share, respectively. In March 2019, our Board of Directors authorized a $0.05, or 11.6%, increase in our
quarterly cash dividend, from $0.43 to $0.48 per common share, for an annual cash dividend of $1.92 per share,
subject to capital availability. Our quarterly cash dividend may be limited or terminated at any time.

Stock Repurchase Programs

See section titled Stock Repurchase Programs within Part II, Item 5 of this Annual Report on Form 10-K for
further information.

Contractual Obligations

The following table provides summary information concerning our future contractual obligations as of
February 3, 2019:

Payments Due by Period1

In thousands
Long-term debt 2
Interest
Operating leases3
Purchase obligations4

Total

Fiscal 2019
$

— $

10,898
292,387
960,132

Fiscal 2020
to Fiscal 2022
300,000
10,232
678,447
29,271

Fiscal 2023

to Fiscal 2024 Thereafter
$

— $
—
298,086
186

Total
— $ 300,000
21,130
—
1,690,944
422,024
989,589
—

$ 1,263,417

$

1,017,950

$

298,272

$ 422,024

$3,001,663

1 This table excludes $40.6 million of liabilities for unrecognized tax benefits associated with uncertain tax positions as we
are not able to reasonably estimate when and if cash payments for these liabilities will occur. This amount, however, has
been recorded as a liability in our accompanying Consolidated Balance Sheet as of February 3, 2019.

2 Long-term debt consists of term loan borrowings under our credit facility. See Note C to our Consolidated Financial

Statements for discussion of our borrowing arrangements.

3 Projected undiscounted payments include only those amounts that are fixed and determinable as of the reporting date. See

Note E to our Consolidated Financial Statements for discussion of our operating leases.

4 Represents estimated commitments at year-end to purchase inventory and other goods and services in the normal course of

business to meet operational requirements.

Other Contractual Obligations
We have other liabilities reflected in our Consolidated Balance Sheet. The payment obligations associated with
these liabilities are not reflected in the table above due to the absence of scheduled maturities. The timing of
these payments cannot be determined, except for amounts estimated to be payable in fiscal 2019, which are
included in our current liabilities as of February 3, 2019.

We are party to a variety of contractual agreements under which we may be obligated to indemnify the other
party for certain matters. These contracts primarily relate to commercial matters, operating leases, trademarks,
intellectual property and financial matters. Under these contracts, we may provide certain routine indemnification
relating to representations and warranties or personal injury matters. The terms of these indemnifications range in
duration and may not be explicitly defined. Historically, we have not made significant payments for these
indemnifications. We believe that if we were to incur a loss in any of these matters, the loss would not have a
material effect on our financial condition or results of operations.

35

Commercial Commitments

The following table provides summary information concerning our outstanding commercial commitments as of
February 3, 2019:

In thousands
Standby letters of credit
Letter of credit facilities

Total

Amount of Outstanding Commitment Expiration by Period1

Fiscal 2019
11,732
$
6,820

$

18,552

Fiscal 2020
to Fiscal 2022
$—
—

Fiscal 2023

to Fiscal 2024 Thereafter
$—
—

Total
$— $ 11,732
6,820
—

$—

$—

$— $ 18,552

1 See Note C to our Consolidated Financial Statements for discussion of our borrowing arrangements.

IMPACT OF INFLATION

The impact of inflation (or deflation) on our results of operations for the past three fiscal years has not been
significant. However, we cannot be certain of the effect inflation (or deflation) may have on our results of
operations in the future.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Management’s Discussion and Analysis of Financial Condition and Results of Operations is based on our
Consolidated Financial Statements, which have been prepared in accordance with accounting principles generally
accepted in the United States of America. The preparation of these Consolidated Financial Statements requires us
to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses
and related disclosures of contingent assets and liabilities. These estimates and assumptions are evaluated on an
ongoing basis and are based on historical experience and various other factors that we believe to be reasonable
under the circumstances. Actual results could differ from these estimates.

We believe the following critical accounting policies used in the preparation of our Consolidated Financial
Statements include the significant estimates and assumptions that we consider to be the most critical to an
understanding of our financial statements because they involve significant judgments and uncertainties. See
Note A to our Consolidated Financial Statements for further discussion of each policy.

Merchandise Inventories
Merchandise inventories, net of an allowance for shrinkage and obsolescence, are stated at the lower of cost
(weighted average method) or market. To determine if the value of our inventory should be reduced below cost,
we consider current and anticipated demand, customer preferences and age of the merchandise. The significant
estimates used in inventory valuation are obsolescence (including excess and slow-moving inventory and lower
of cost or market reserves) and estimates of inventory shrinkage. We reserve for obsolescence based on historical
trends of inventory sold below cost and specific identification.

Reserves for shrinkage are estimated and recorded throughout the year as a percentage of net sales based on
historical shrinkage results, cycle count results within our distribution centers, expectations of future shrinkage
and current inventory levels. Actual shrinkage is recorded at year-end based on the results of our cycle count and
year end physical inventory counts and can vary from our estimates due to such factors as changes in operations,
the mix of our inventory (which ranges from large furniture to small tabletop items) and execution against loss
prevention initiatives in our stores, distribution facilities, off-site storage locations, and with our third-party
warehouse and transportation providers. Accordingly, there is no shrinkage reserve at year-end, with the
exception of a cycle count reserve based on the historical cycle count results in our distribution centers. This
reserve was not material to our Consolidated Financial Statements as of February 3, 2019. Historically, actual
shrinkage has not differed materially from our estimates.

Our obsolescence and shrinkage reserve calculations contain estimates that require management to make
assumptions and to apply judgment regarding a number of factors, including market conditions, the selling

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environment, historical results and current inventory trends. If actual obsolescence or shrinkage estimates change
from our original estimate, we will adjust our reserves accordingly throughout the year. We have made no
material changes to our assumptions included in the calculations of the obsolescence and shrinkage reserves
throughout the year. In addition, we do not believe a 10% change in our inventory reserves would have a material
effect on our net earnings. As of February 3, 2019 and January 28, 2018, our inventory obsolescence reserves
were $13,580,000 and $12,649,000, respectively.

Property and Equipment
Property and equipment is stated at cost. Depreciation is computed using the straight-line method over the
estimated useful lives of the assets.

We review the carrying value of all long-lived assets for impairment, primarily at an individual store level,
whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable.
Our impairment analyses determine whether projected cash flows from operations are sufficient to recover the
carrying value of these assets. Impairment may result when the carrying value of the asset exceeds the estimated
undiscounted future cash flows over its remaining useful life. For store impairment, our estimate of undiscounted
future cash flows over the store lease term is based upon our experience, the historical operations of the stores
and estimates of future store profitability and economic conditions. The estimates of future store profitability and
economic conditions require estimating such factors as sales growth, gross margin, employment costs, lease
escalations, inflation and the overall economics of the retail industry, and are therefore subject to variability and
difficult to predict. Actual future results may differ from those estimates. If a long-lived asset is found to be
impaired, the amount recognized for impairment is equal to the excess of the asset’s net carrying value over its
fair value. Long-lived assets are measured at fair value on a nonrecurring basis using Level 3 inputs as defined in
the fair value hierarchy (see Note M to our Consolidated Financial Statements). The fair value is based on the
present value of estimated future cash flows using a discount rate that approximates our weighted average cost of
capital.

During fiscal 2018, we recorded asset impairment charges of approximately $9,639,000, related to our retail
stores, which is recorded within selling, general and administrative expenses. During fiscal 2017, we did not
record any asset impairment charges. During fiscal 2016, we recorded asset impairment charges of approximately
$1,765,000 related to our retail stores.

Business Combinations
We account for acquired businesses when we obtain control of the business using the acquisition method of
accounting. Assets acquired and liabilities assumed are recorded based upon the estimated fair value as of the
acquisition date. Estimated fair values represent the estimated price that would be paid by a third-party market
participant based upon the highest and best use of the assets acquired or liabilities assumed. The determination of
the fair value of assets acquired and liabilities assumed requires significant judgment and estimates. In making
such judgments and estimates, we utilize inputs from independent third-party valuation specialists and other
internal sources. Any excess of the purchase price over the estimated fair value of the identifiable net assets
acquired is recorded as goodwill. Acquisition-related expenses are expensed as incurred. During fiscal 2017, we
acquired Outward (see Note O to our Consolidated Financial Statements). During the second quarter of fiscal
2018, we finalized the valuation of intangible assets acquired, which primarily represent 3-D imaging data and
core intellectual property which are being amortized over a useful life of four years.

Goodwill
Goodwill is initially recorded as of the acquisition date, and is measured as any excess of the purchase price over
the estimated fair value of the identifiable net assets acquired. Goodwill is not amortized, but rather is subject to
impairment testing annually (on the first day of the fourth quarter), or between annual tests whenever events or
changes in circumstances indicate that the fair value of a reporting unit may be below its carrying amount. We
first perform a qualitative assessment to evaluate goodwill for potential impairment. If based on that assessment
it is more likely than not that the fair value of the reporting unit is below its carrying value, a quantitative
impairment test is necessary. The quantitative impairment test requires determining the fair value of the reporting

37

unit. We use the income approach, whereby we calculate the fair value based on the present value of estimated
future cash flows using a discount rate that approximates our weighted average cost of capital. The process of
evaluating the potential impairment of goodwill is subjective and requires significant estimates and assumptions
about the future such as sales growth, gross margins, employment costs, capital expenditures, inflation and future
economic and market conditions. Actual future results may differ from those estimates. If the carrying value of
the reporting unit’s assets and liabilities, including goodwill, exceeds its fair value, impairment is recorded for
the excess, not to exceed the total amount of goodwill allocated to the reporting unit.

As of February 3, 2019 and January 28, 2018, we had goodwill of $85,382,000 and $18,838,000, respectively,
primarily related to our fiscal 2017 acquisition of Outward and our fiscal 2011 acquisition of Rejuvenation, Inc.
In fiscal 2018, fiscal 2017, and fiscal 2016, we performed a qualitative assessment of potential goodwill
impairment and determined it was more likely than not that the fair value of each of our reporting units exceeded
its carrying value. Accordingly, no further impairment testing of goodwill was performed. We did not recognize
any goodwill impairment in fiscal 2018, fiscal 2017, or fiscal 2016.

Self-Insured Liabilities
We are primarily self-insured for workers’ compensation, employee health benefits, product and other general
liability claims. We record self-insurance liability reserves based on claims filed, including the development of
those claims, and an estimate of claims incurred but not yet reported, based on an actuarial analysis of historical
claims data. Factors affecting these estimates include future inflation rates, changes in severity, benefit level
changes, medical costs and claim settlement patterns. Should a different number of claims occur compared to
what was estimated, or costs of the claims increase or decrease beyond what was anticipated, reserves may need
to be adjusted accordingly. Self-insurance reserves for workers’ compensation, employee health benefits, product
and other general liability claims were $28,542,000 and $26,370,000 as of February 3, 2019 and January 28,
2018, respectively.

Income Taxes
Income taxes are accounted for using the asset and liability method. Under this method, deferred income taxes
arise from temporary differences between the tax basis of assets and liabilities and their reported amounts in our
Consolidated Financial Statements. We record reserves for our estimates of the additional income tax liability
that is more likely than not to result from the ultimate resolution of foreign and domestic tax examinations. At
any one time, many tax years are subject to examination by various taxing jurisdictions. The results of these
audits and negotiations with taxing authorities may affect the ultimate settlement of these issues. We review and
update the estimates used in the accrual for uncertain tax positions as more definitive information becomes
available from taxing authorities, upon completion of tax examination, upon expiration of statutes of limitation,
or upon occurrence of other events.

In order to compute income tax on an interim basis, we estimate what our effective tax rate will be for the full
fiscal year and adjust these estimates throughout the year as necessary. Adjustments to our income tax provision
due to changes in our estimated effective tax rate are recorded in the interim period in which the change occurs.
The tax expense (or benefit) related to items other than ordinary income is individually computed and recognized
when the items occur. Our effective tax rate in a given financial statement period may be materially impacted by
changes in the mix and level of our earnings in various taxing jurisdictions or changes in tax law.

38

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are exposed to market risks, which include significant deterioration of the U.S. and foreign markets, changes
in U.S. interest rates, foreign currency exchange rate fluctuations and the effects of economic uncertainty which
may affect the prices we pay our vendors in the foreign countries in which we do business. We do not engage in
financial transactions for trading or speculative purposes.

Interest Rate Risk
Our revolver and our term loan each have a variable interest rate which, when drawn upon, subjects us to risks
associated with changes in that interest rate. As of February 3, 2019, we had $300,000,000 outstanding under the
term loan, and during fiscal 2018 we had borrowings of $60,000,000 under the revolver, all of which were repaid
in the fourth quarter of fiscal 2018. A hypothetical increase or decrease of one percentage point on our existing
variable rate debt instruments would not materially affect our results of operations or cash flows.

In addition, we have fixed and variable income investments consisting of short-term investments classified as
cash and cash equivalents, which are also affected by changes in market interest rates. As of February 3, 2019,
our investments, made primarily in interest bearing demand deposit accounts and money market funds, are stated
at cost and approximate their fair values.

Foreign Currency Risks
We purchase a significant amount of inventory from vendors outside of the U.S. in transactions that are
denominated in U.S. dollars and, as such, any foreign currency impact related to these international purchase
transactions was not significant to us during fiscal 2018 or fiscal 2017. Since we pay for the majority of our
international purchases in U.S. dollars, however, a decline in the U.S. dollar relative to other foreign currencies
would subject us to risks associated with increased purchasing costs from our vendors in their effort to offset any
lost profits associated with any currency devaluation. We cannot predict with certainty the effect these increased
costs may have on our financial statements or results of operations.

In addition, our retail and/or e-commerce businesses in Canada, Australia and the United Kingdom, and our
operations throughout Asia and Europe, expose us to market risk associated with foreign currency exchange rate
fluctuations. Substantially all of our purchases and sales are denominated in U.S. dollars, which limits our
exposure to this risk. However, some of our foreign operations have a functional currency other than the U.S.
dollar. While the impact of foreign currency exchange rate fluctuations was not material to us in fiscal 2018, we
have continued to see volatility in the exchange rates in the countries in which we do business. As we continue to
expand globally, the foreign currency exchange risk related to our foreign operations may increase. To mitigate
this risk, we hedge a portion of our foreign currency exposure with foreign currency forward contracts in
accordance with our risk management policies (see Note L to our Consolidated Financial Statements).

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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Williams-Sonoma, Inc.
Consolidated Statements of Earnings

In thousands, except per share amounts

E-commerce net revenues
Retail net revenues

Net revenues
Cost of goods sold

Gross profit

Selling, general and administrative expenses

Operating income
Interest (income) expense, net

Earnings before income taxes

Income taxes

Net earnings

Basic earnings per share
Diluted earnings per share

Shares used in calculation of earnings per share:

Basic
Diluted

See Notes to Consolidated Financial Statements.

Fiscal 2018
(53 weeks)

Fiscal 2017
(52 weeks)

Fiscal 2016
(52 weeks)

$ 3,082,064
2,589,529

$ 2,778,457
2,513,902

$ 2,633,602
2,450,210

5,671,593
3,570,580

2,101,013
1,665,060

5,292,359
3,360,648

1,931,711
1,477,900

5,083,812
3,200,502

1,883,310
1,410,711

435,953
6,706

429,247
95,563

333,684

4.10
4.05

$

$
$

453,811
1,372

452,439
192,894

259,545

3.03
3.02

$

$
$

472,599
688

471,911
166,524

305,387

3.45
3.41

$

$
$

81,420
82,340

85,592
86,080

88,594
89,462

Williams-Sonoma, Inc.
Consolidated Statements of Comprehensive Income

In thousands

Net earnings
Other comprehensive income (loss):

Foreign currency translation adjustments
Change in fair value of derivative financial instruments, net of tax

Fiscal 2018
(53 weeks)

Fiscal 2017
(52 weeks)

Fiscal 2016
(52 weeks)

$

333,684

$

259,545

$

305,387

(5,032)

3,730

1,523

(tax benefit) of $390, $(259) and $(327)

1,098

(715)

(916)

Reclassification adjustment for realized (gain) loss on derivative

financial instruments, net of tax (tax benefit) of $122, $(38) and
$(41)

Comprehensive income

See Notes to Consolidated Financial Statements.

(357)

106

106

$

329,393

$

262,666

$

306,100

40

Williams-Sonoma, Inc.
Consolidated Balance Sheets

In thousands, except per share amounts

Feb. 3, 2019

Jan. 28, 2018

ASSETS
Current assets

Cash and cash equivalents
Accounts receivable, net
Merchandise inventories, net
Prepaid catalog expenses
Prepaid expenses
Other current assets

Total current assets

Property and equipment, net
Deferred income taxes, net
Goodwill
Other long-term assets, net

Total assets

LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities

Accounts payable
Accrued expenses
Gift card and other deferred revenue
Income taxes payable
Other current liabilities

Total current liabilities

Deferred rent and lease incentives
Long-term debt
Other long-term liabilities

Total liabilities

Commitments and contingencies – See Note I
Stockholders’ equity

Preferred stock: $.01 par value; 7,500 shares authorized; none issued
Common stock: $.01 par value; 253,125 shares authorized; 78,813 and 83,726
shares issued and outstanding at February 3, 2019 and January 28, 2018,
respectively

Additional paid-in capital
Retained earnings
Accumulated other comprehensive loss
Treasury stock – at cost: 2 and 11 shares as of February 3, 2019 and

January 28, 2018, respectively

Total stockholders’ equity

Total liabilities and stockholders’ equity

See Notes to Consolidated Financial Statements.

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$

338,954
107,102
1,124,992
—
101,356
21,939

1,694,343

929,635
44,055
85,382
59,429

$

390,136
90,119
1,061,593
20,517
62,204
11,876

1,636,445

932,283
67,306
18,838
130,877

$ 2,812,844

$ 2,785,749

$

$

526,702
163,559
290,445
21,461
72,645

457,144
134,207
300,607
56,783
59,082

1,074,812

1,007,823

201,374
299,620
81,324

202,134
299,422
72,804

1,657,130

1,582,183

—

—

789
581,900
584,333
(11,073)

837
562,814
647,422
(6,782)

(235)

(725)

1,155,714

1,203,566

$ 2,812,844

$ 2,785,749

Williams-Sonoma, Inc.
Consolidated Statements of Stockholders’ Equity

In thousands

Common Stock
Shares Amount

Additional
Paid-in
Capital

Retained
Earnings

Accumulated
Other
Comprehensive
Income (Loss)

Treasury
Stock

Total
Stockholders’
Equity

Balance at January 31, 2016

89,563 $ 896 $ 541,307 $ 668,545 $

(10,616) $(1,906) $ 1,198,226

Net earnings
Foreign currency translation adjustments
Change in fair value of derivative financial

instruments, net of tax

Reclassification adjustment for realized
(gain) loss on derivative financial
instruments, net of tax

Exercise of stock-based awards and related

tax effect

Conversion/release of stock-based awards1
Repurchases of common stock
Reissuance of treasury stock under stock-

based compensation plans1

Stock-based compensation expense
Dividends declared

—
—

—

—

39
594
(2,871)

—
—
—

—
—

—

—

—
6
(29)

—
—
—

— 305,387
—
—

—

—

—

—

4,762
(26,805)
(12,684)

—
—
(138,559)

(706)
51,054

(83)
—
— (133,588)

—
1,523

(916)

106

—
—

—

—

—
—
— (263)
—
—

—
—
—

789
—
—

305,387
1,523

(916)

106

4,762
(27,062)
(151,272)

—
51,054
(133,588)

Balance at January 29, 2017

87,325

873

556,928

701,702

(9,903)

(1,380)

1,248,220

Net earnings
Foreign currency translation adjustments
Change in fair value of derivative financial

instruments, net of tax

Reclassification adjustment for realized
(gain) loss on derivative financial
instruments, net of tax

Conversion/release of stock-based awards1
Repurchases of common stock
Reissuance of treasury stock under stock-

based compensation plans1

Stock-based compensation expense
Dividends declared

—
—

—

—
452
(4,051)

—
—
—

—
—

—

—
5
(41)

—
—
—

— 259,545
—
—

—

—

—
3,730

(715)

—
—

—

259,545
3,730

(715)

—
(17,810)
(18,518)

—
—
(177,620)

(554)
42,768

(426)
—
— (135,779)

106
—
— (325)
—
—

—
—
—

980
—
—

106
(18,130)
(196,179)

—
42,768
(135,779)

Balance at January 28, 2018

83,726

837

562,814

647,422

(6,782)

(725)

1,203,566

Net earnings
Foreign currency translation adjustments
Change in fair value of derivative financial

instruments, net of tax

Reclassification adjustment for realized
(gain) loss on derivative financial
instruments, net of tax

Conversion/release of stock-based awards1
Repurchases of common stock
Reissuance of treasury stock under stock-

based compensation plans1

Stock-based compensation expense
Dividends declared
Adoption of accounting pronouncements2

—
—

—

—
—

—

— 333,684
—
—

—

—

—
(5,032)

1,098

—
—

—

333,684
(5,032)

1,098

—
460
(5,373)

—
5
(53)

—
(14,149)
(25,775)

—
—
(269,476)

—
—
—
—

—
—
—
—

(418)
59,428

(363)
—
— (144,609)
— 17,675

(357)

—
— (291)
—
—

—
—
—
—

781
—
—
—

(357)
(14,435)
(295,304)

—
59,428
(144,609)
17,675

Balance at February 3, 2019

78,813 $ 789 $ 581,900 $ 584,333 $

(11,073) $ (235) $ 1,155,714

1

2

Amounts are shown net of shares withheld for employee taxes.

Primarily relates to our adoption of ASU 2014-09 in fiscal 2018. See Note A.

See Notes to Consolidated Financial Statements.

42

Williams-Sonoma, Inc.
Consolidated Statements of Cash Flows

In thousands

Cash flows from operating activities:

Net earnings

Adjustments to reconcile net earnings to net cash provided by (used in) operating

activities:
Depreciation and amortization
Loss on disposal/impairment of assets
Amortization of deferred lease incentives
Deferred income taxes
Tax benefit related to stock-based awards
Excess tax benefit related to stock-based awards
Stock-based compensation expense
Other
Changes in:

Accounts receivable
Merchandise inventories
Prepaid catalog expenses
Prepaid expenses and other assets
Accounts payable
Accrued expenses and other liabilities
Gift card and other deferred revenue
Deferred rent and lease incentives
Income taxes payable

Net cash provided by operating activities
Cash flows from investing activities:

Purchases of property and equipment
Acquisition of Outward, Inc., net of cash received
Other

Net cash used in investing activities
Cash flows from financing activities:
Repurchases of common stock
Payment of dividends
Borrowings under revolving line of credit
Repayments of borrowings under revolving line of credit
Tax withholdings related to stock-based awards
Proceeds from issuance of long-term debt
Excess tax benefit related to stock-based awards
Proceeds related to stock-based awards
Debt issuance costs
Other

Net cash used in financing activities
Effect of exchange rates on cash and cash equivalents
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year
Supplemental disclosure of cash flow information:

Cash paid during the year for interest
Cash paid during the year for income taxes, net of refunds
Non-cash investing activities:

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Fiscal 2018
(53 Weeks)

Fiscal 2017
(52 Weeks)

Fiscal 2016
(52 Weeks)

$ 333,684

$ 259,545

$ 305,387

188,808
10,209
(26,199)
23,639
—
—
59,802
(579)

(15,329)
(70,331)
—
(54,691)
62,377
45,976
38,899
24,929
(35,208)
585,986

183,077
1,889
(25,372)
63,381
—
—
42,988
(135)

149
(80,235)
(1,019)
(15,475)
2,549
9,597
(3,002)
28,226
33,541
499,704

173,195
3,806
(25,212)
7,114
3,230
(4,894)
51,116
(423)

(9,794)
4,493
6,448
(7,521)
4,276
19,712
2,020
35,559
(43,803)
524,709

(190,102)
—
2,203
(187,899)

(189,712)
(80,528)
480
(269,760)

(197,414)
—
439
(196,975)

(295,304)
(140,325)
60,000
(60,000)
(14,437)
—
—
—
—
—
(450,066)
797
(51,182)
390,136
$ 338,954

(196,179)
(135,010)
170,000
(170,000)
(18,130)
300,000
—
—
(1,191)
(1,197)
(51,707)
(1,814)
176,423
213,713
$ 390,136

(151,272)
(133,539)
125,000
(125,000)
(27,062)
—
4,894
1,532
(359)
—
(305,806)
(1,862)
20,066
193,647
$ 213,713

$ 11,424
$ 107,951

$
2,915
$ 99,062

$
2,202
$ 203,426

Purchases of property and equipment not yet paid for at end of year

$

2,773

$

1,257

$

625

See Notes to Consolidated Financial Statements.

43

Williams-Sonoma, Inc.
Notes to Consolidated Financial Statements

Note A: Summary of Significant Accounting Policies

We are a specialty retailer of high-quality products for the home. These products, representing distinct
merchandise strategies — Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams
Sonoma Home, Rejuvenation, and Mark and Graham — are marketed through e-commerce websites, direct-mail
catalogs and 625 stores. These brands are also part of The Key Rewards, our free-to-join loyalty program that
offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the U.S., Puerto
Rico, Canada, Australia and the United Kingdom, offer international shipping to customers worldwide, and have
unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico and South Korea, as well
as e-commerce websites in certain locations. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented
reality platform for the home furnishings and décor industry.

Reclassifications
Certain amounts reported in our Consolidated Balance Sheet as of January 28, 2018 and our Consolidated
Statements of Cash Flows for the fifty-two weeks ended January 28, 2018 and January 29, 2017 have been
reclassified in order to conform to the current period presentation. These reclassifications impacted prepaid
catalog expenses, prepaid expenses, goodwill, other long-term assets, accounts payable, accrued expenses, gift
card and other deferred revenue and other current liabilities. There was no change to total current assets, total
assets, total current liabilities, or cash flows as a result of these reclassifications.

Consolidation
The Consolidated Financial Statements include the accounts of Williams-Sonoma, Inc. and its subsidiaries. All
intercompany transactions and balances have been eliminated.

Fiscal Year
Our fiscal year ends on the Sunday closest to January 31, based on a 52 or 53-week year. Fiscal 2018, a 53-week
year, ended on February 3, 2019; Fiscal 2017, a 52-week year, ended on January 28, 2018; and Fiscal 2016, a
52-week year, ended on January 29, 2017.

Use of Estimates
The preparation of financial statements in accordance with accounting principles generally accepted in the United
States of America requires us to make estimates and assumptions that affect the reported amounts of assets,
liabilities, revenues and expenses and related disclosures of contingent assets and liabilities. These estimates and
assumptions are evaluated on an ongoing basis and are based on historical experience and various other factors
that we believe to be reasonable under the circumstances. Actual results could differ from these estimates.

Cash Equivalents
Cash equivalents include highly liquid investments with an original maturity of three months or less. As of
February 3, 2019, we were invested primarily in interest-bearing demand deposit accounts and money market
funds. Book cash overdrafts issued, but not yet presented to the bank for payment, are reclassified to accounts
payable.

Accounts Receivable and Allowance for Doubtful Accounts
Accounts receivable are stated at their carrying values, net of an allowance for doubtful accounts. Accounts
receivable consist primarily of credit card, franchisee and landlord receivables for which collectability is
reasonably assured. Receivables are evaluated for collectability on a regular basis and an allowance for doubtful
accounts is recorded, if necessary. Our allowance for doubtful accounts was not material to our financial
statements as of February 3, 2019 and January 28, 2018.

Merchandise Inventories
Merchandise inventories, net of an allowance for shrinkage and obsolescence, are stated at the lower of cost
(weighted average method) or market. To determine if the value of our inventory should be reduced below cost,

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we consider current and anticipated demand, customer preferences and age of the merchandise. The significant
estimates used in inventory valuation are obsolescence (including excess and slow-moving inventory and lower
of cost or market reserves) and estimates of inventory shrinkage. We reserve for obsolescence based on historical
trends, aging reports, specific identification and our estimates of future sales and selling prices.

Reserves for shrinkage are estimated and recorded throughout the year as a percentage of net sales based on historical
shrinkage results, cycle count results within our distribution centers, expectations of future shrinkage and current
inventory levels. Actual shrinkage is recorded at year-end based on the results of our physical inventory counts and can
vary from our estimates due to such factors as changes in operations, the mix of our inventory (which ranges from
large furniture to small tabletop items) and execution against loss prevention initiatives in our stores, distribution
facilities, off-site storage locations, and with our third-party warehouse and transportation providers. Accordingly,
there is no shrinkage reserve at year-end, with the exception of a cycle count reserve based on the historical cycle count
results in our distribution centers. This reserve was not material to our Consolidated Financial Statements as of
February 3, 2019. Historically, actual shrinkage has not differed materially from our estimates.

Our obsolescence and shrinkage reserve calculations contain estimates that require management to make assumptions
and to apply judgment regarding a number of factors, including market conditions, the selling environment, historical
results and current inventory trends. If actual obsolescence or shrinkage estimates change from our original estimate,
we will adjust our reserves accordingly throughout the year. We have made no material changes to our assumptions
included in the calculations of the obsolescence and shrinkage reserves throughout the year. As of February 3, 2019,
and January 28, 2018, our inventory obsolescence reserves were $13,580,000 and $12,649,000, respectively.

Property and Equipment
Property and equipment is stated at cost. Depreciation is computed using the straight-line method over the
following estimated useful lives of the assets:

Leasehold improvements

Fixtures and equipment

Shorter of estimated useful life or lease term (generally 5 – 22 years)

2 – 20 years

Buildings and building improvements

10 – 40 years

Capitalized software

2 – 10 years

We review the carrying value of all long-lived assets for impairment, primarily at an individual store level,
whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable.
Our impairment analyses determine whether projected cash flows from operations are sufficient to recover the
carrying value of these assets. Impairment may result when the carrying value of the asset exceeds the estimated
undiscounted future cash flows over its remaining useful life. For store impairment, our estimate of undiscounted
future cash flows over the store lease term is based upon our experience, the historical operations of the stores
and estimates of future store profitability and economic conditions. The estimates of future store profitability and
economic conditions require estimating such factors as sales growth, gross margin, employment costs, lease
escalations, inflation and the overall economics of the retail industry, and are therefore subject to variability and
difficult to predict. Actual future results may differ from those estimates. If a long-lived asset is found to be
impaired, the amount recognized for impairment is equal to the excess of the asset’s net carrying value over its
fair value. Long-lived assets are measured at fair value on a nonrecurring basis using Level 3 inputs as defined in
the fair value hierarchy (see Note M). The fair value is based on the present value of estimated future cash flows
using a discount rate that approximates our weighted average cost of capital.

During fiscal 2018, we recorded asset impairment charges of approximately $9,639,000, related to our retail
stores, which is recorded within selling, general and administrative expenses. During fiscal 2017, we did not
record any asset impairment charges. During fiscal 2016, we recorded asset impairment charges of approximately
$1,765,000, related to our retail stores.

Goodwill
Goodwill is initially recorded as of the acquisition date, and is measured as any excess of the purchase price over
the estimated fair value of the identifiable net assets acquired. Goodwill is not amortized, but rather is subject to

45

impairment testing annually (on the first day of the fourth quarter), or between annual tests whenever events or
changes in circumstances indicate that the fair value of a reporting unit may be below its carrying amount. We
first perform a qualitative assessment to evaluate goodwill for potential impairment. If based on that assessment
it is more likely than not that the fair value of the reporting unit is below its carrying value, a quantitative
impairment test is necessary. The quantitative impairment test requires determining the fair value of the reporting
unit. We use the income approach, whereby we calculate the fair value based on the present value of estimated
future cash flows using a discount rate that approximates our weighted average cost of capital. The process of
evaluating the potential impairment of goodwill is subjective and requires significant estimates and assumptions
about the future such as sales growth, gross margins, employment costs, capital expenditures, inflation and future
economic and market conditions. Actual future results may differ from those estimates. If the carrying value of
the reporting unit’s assets and liabilities, including goodwill, exceeds its fair value, impairment is recorded for
the excess, not to exceed the total amount of goodwill allocated to the reporting unit.

As of February 3, 2019 and January 28, 2018, we had goodwill of $85,382,000 and $18,838,000, respectively,
primarily related to our fiscal 2017 acquisition of Outward (see Note O) and to our fiscal 2011 acquisition of
Rejuvenation, Inc. In fiscal 2018, fiscal 2017 and fiscal 2016, we performed a qualitative assessment of potential
goodwill impairment and determined it was more likely than not that the fair value of each of our reporting units
exceeded its carrying value. Accordingly, no further impairment testing of goodwill was performed. We did not
recognize any goodwill impairment in fiscal 2018, fiscal 2017 or fiscal 2016.

Self-Insured Liabilities
We are primarily self-insured for workers’ compensation, employee health benefits, product and other general
liability claims. We record self-insurance liability reserves based on claims filed, including the development of
those claims, and an estimate of claims incurred but not yet reported, based on an actuarial analysis of historical
claims data. Factors affecting these estimates include future inflation rates, changes in severity, benefit level
changes, medical costs and claim settlement patterns. Should a different number of claims occur compared to
what was estimated, or costs of the claims increase or decrease beyond what was anticipated, reserves may need
to be adjusted accordingly. Self-insurance reserves for workers’ compensation, employee health benefits, product
and other general liability claims were $28,542,000 and $26,370,000 as of February 3, 2019 and January 28,
2018, respectively.

Deferred Rent and Lease Incentives
For leases that contain fixed escalations of the minimum annual lease payment during the original term of the
lease, we recognize rent expense on a straight-line basis over the lease term, including the construction period,
and record the difference between rent expense and the amount currently payable as deferred rent. Deferred lease
incentives include construction allowances received from landlords, which are amortized on a straight-line basis
over the lease term, including the construction period.

For any store or facility closure where a lease obligation still exists, we record the estimated future liability
associated with the rental obligation on the cease use date.

Fair Value of Financial Instruments
The carrying values of cash and cash equivalents, accounts receivable, accounts payable and debt approximate
their estimated fair values. We use derivative financial instruments to hedge against foreign currency exchange
rate fluctuations. The assets or liabilities associated with our derivative financial instruments are recorded at fair
value in either other current or long-term assets or other current or long-term liabilities. The fair value of our
foreign currency derivative instruments is measured using the income approach whereby we use observable
market data at the measurement date and standard valuation techniques to convert future amounts to a single
present value amount. These observable inputs include spot rates, forward rates, interest rates and credit
derivative market rates (see Notes L and M for additional information).

Merchandise Sales
Revenues from the sale of our merchandise through our e-commerce channel, at our retail stores, as well as to
our franchisees and wholesale customers are, in each case, recognized at a point in time when control of

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merchandise is transferred to the customer. Merchandise can either be picked up in our stores, or delivered to the
customer. For merchandise picked up in the store, control is transferred at the time of the sale to the customer.
For merchandise delivered to the customer, control is transferred either when delivery has been completed, or
when we have a present right to payment which, for certain merchandise, occurs upon conveyance of the
merchandise to the carrier for delivery. We exclude from revenue any taxes assessed by governmental
authorities, including value-added and other sales-related taxes, that are imposed on and are concurrent with
revenue-generating activities. Our payment terms are primarily at the point of sale for merchandise sales and for
most services. We have elected to account for shipping and handling as fulfillment activities, and not as a
separate performance obligation.

Revenue from the sale of merchandise is reported net of sales returns. We estimate future returns based on
historical return trends together with current product sales performance. As of February 3, 2019, we recorded a
liability for expected sales returns of approximately $26,276,000 within other current liabilities and a
corresponding asset for the expected net realizable value of the merchandise inventory to be returned of
approximately $10,030,000 within other current assets in our Consolidated Balance Sheet.

Prior to the adoption of Auditing Standards Update (“ASU”) 2014-09, Revenue from Contracts with Customers
in the first quarter of fiscal 2018, we recorded a reserve for estimated product returns, net of cost of merchandise
inventory to be returned, within other current liabilities. For fiscal 2017 and fiscal 2016, the opening balance of
our sales returns reserve was $16,058,000 and $19,113,000, respectively. For fiscal 2017 and fiscal 2016,
provision for sales returns was $302,320,000 and $303,694,000, respectively, and actual sales returns
were $306,536,000 and $306,749,000, respectively. The closing balance of our sales returns reserve
was $11,842,000 and $16,058,000 for fiscal 2017 and fiscal 2016, respectively.

Gift Card and Other Deferred Revenue
We defer revenue when cash payments are received in advance of satisfying performance obligations, primarily
associated with our stored-value cards, merchandise sales, customer loyalty programs, and incentives received
from credit card issuers.

We issue stored-value cards that may be redeemed on future merchandise purchases at our stores or through our
e-commerce channel. Our stored-value cards have no expiration dates. Revenue from stored-value cards is
recognized at a point in time upon redemption of the card and as control of the merchandise is transferred to the
customer. Revenue from estimated unredeemed stored-value cards (breakage) is recognized in a manner
consistent with our historical redemption patterns over the estimated period of redemption of our cards of
approximately four years, the majority of which is recognized within one year of the card issuance. Breakage
revenue is not material to our Consolidated Financial Statements.

For merchandise sales, we record a liability at each period end where we have not fulfilled our obligation to
transfer goods or services to the customer, but for which we have already received consideration or have a right
to consideration.

We have customer loyalty programs which allow members to earn points for each qualifying purchase. Points
earned enable members to receive certificates that may be redeemed on future merchandise purchases at our
stores or through our e-commerce channel. This customer option is a material right and, accordingly, represents a
separate performance obligation to the customer. The allocated consideration for the points earned by our loyalty
program members is deferred based on the standalone selling price of the points and recorded within gift card
and other deferred revenue within our Consolidated Balance Sheet. The measurement of standalone selling prices
takes into consideration the discount the customer would receive in a separate transaction for the delivered item,
as well as our estimate of certificates expected to be redeemed, based on historical redemption patterns. This
measurement is applied to our portfolio of performance obligations for points earned, as all obligations have
similar economic characteristics. We believe the impact to our Consolidated Financial Statements would not be
materially different if this measurement was applied to each individual performance obligation. Revenue is
recognized for these performance obligations at a point in time when certificates are redeemed by the customer.
These obligations relate to contracts with terms less than one year, as our certificates generally expire within 6
months from issuance.

47

We enter into agreements with credit card issuers in connection with our private label and co-branded credit
cards whereby we receive cash incentives in exchange for promised services, such as licensing our brand names
and marketing the credit card program to customers. Services promised under these agreements are interrelated
and are thus considered a single performance obligation. Revenue is recognized over time as we transfer
promised services throughout the contract term.

As of February 3, 2019, we had recorded $298,435,000 for gift card and other deferred revenue in our
Consolidated Balance Sheet, substantially all of which will be recognized into revenue within the next
12 months.

Vendor Allowances
We receive allowances or credits from certain vendors for volume rebates. We treat such volume rebates as an
offset to the cost of the product or services provided at the time the expense is recorded. These allowances and
credits received are recorded in both cost of goods sold and in selling, general and administrative expenses.

Cost of Goods Sold
Cost of goods sold includes cost of goods, occupancy expenses and shipping costs. Cost of goods consists of cost
of merchandise, inbound freight expenses, freight-to-store expenses and other inventory-related costs such as
shrinkage, damages and replacements. Occupancy expenses consist of rent, depreciation and other occupancy
costs, including common area maintenance, property taxes and utilities. Shipping costs consist of third-party
delivery services and shipping materials.

Selling, General and Administrative Expenses
Selling, general and administrative expenses consist of non-occupancy-related costs associated with our retail
stores, distribution facilities, customer care centers, supply chain operations (buying, receiving and inspection)
and corporate administrative functions. These costs include employment, advertising, third-party credit card
processing and other general expenses.

Stock-Based Compensation
We account for stock-based compensation arrangements by measuring and recognizing compensation expense
for all stock-based awards using a fair value based method. Restricted stock units are valued using the closing
price of our stock on the date prior to the date of grant. The fair value of each stock-based award is amortized
over the requisite service period.

Advertising Expenses
Advertising expenses consist of media and production costs related to digital advertising, catalog mailings and
other direct marketing activities. All advertising costs are expensed as incurred, or upon the release of the initial
advertisement. Prior to the adoption of ASU 2014-09 in fiscal 2018, prepaid advertising costs were capitalized
and amortized over their expected period of future benefit of approximately three months.

Total advertising expenses (including digital advertising, catalog advertising and other advertising costs) were
approximately $390,115,000, $382,206,000 and $347,474,000 in fiscal 2018, fiscal 2017 and fiscal 2016,
respectively.

Foreign Currency Translation
Some of our foreign operations have a functional currency other than the U.S. dollar. Assets and liabilities are
translated into U.S. dollars using the current exchange rates in effect at the balance sheet date, while revenues
and expenses are translated at the average exchange rates during the period. The resulting translation adjustments
are recorded as other comprehensive income within stockholders’ equity. Foreign currency exchange gains and
losses are recorded in selling, general and administrative expenses, except for those discussed in Note L.

Earnings Per Share
Basic earnings per share is computed as net earnings divided by the weighted average number of common shares
outstanding for the period. Diluted earnings per share is computed as net earnings divided by the weighted

48

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average number of common shares outstanding plus common stock equivalents for the period. Common stock
equivalents consist of shares subject to stock-based awards with exercise prices less than or equal to the average
market price of our common stock for the period, to the extent their inclusion would be dilutive.

Income Taxes
Income taxes are accounted for using the asset and liability method. Under this method, deferred income taxes arise
from temporary differences between the tax basis of assets and liabilities and their reported amounts in our
Consolidated Financial Statements. We record reserves for our estimates of the additional income tax liability that is
more likely than not to result from the ultimate resolution of foreign and domestic tax examinations. At any one time,
many tax years are subject to examination by various taxing jurisdictions. The results of these audits and negotiations
with taxing authorities may affect the ultimate settlement of these issues. We review and update the estimates used in
the accrual for uncertain tax positions as more definitive information becomes available from taxing authorities, upon
completion of tax examination, upon expiration of statutes of limitation, or upon occurrence of other events.

In order to compute income tax on an interim basis, we estimate what our effective tax rate will be for the full
fiscal year and adjust these estimates throughout the year as necessary. Adjustments to our income tax provision,
due to changes in our estimated effective tax rate, are recorded in the interim period in which the change occurs.
The tax expense (or benefit) related to items other than ordinary income is individually computed and recognized
when the items occur. Our effective tax rate in a given financial statement period may be materially impacted by
changes in the mix and level of our earnings in various taxing jurisdictions or changes in tax law.

New Accounting Pronouncements
In May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU 2014-09, Revenue from Contracts
with Customers, to clarify the principles of recognizing revenue and create common revenue recognition guidance
between U.S. GAAP and International Financial Reporting Standards. We adopted the ASU on a modified
retrospective basis in the first quarter of fiscal 2018 and applied the guidance therein to all applicable contracts that
were not complete as of the date of application. As a result, we recorded an increase to opening retained earnings as
of January 29, 2018 of approximately $17,862,000, net of tax, for the cumulative effect adjustments of adopting the
ASU. The adoption of this standard most significantly impacted our Consolidated Financial Statements due to:

•

•

•

•

the reclassification from selling, general and administrative expenses into net revenues for certain
incentives received from credit card issuers,

the reclassification of breakage income related to our unredeemed stored-value cards from selling,
general and administrative expenses into net revenues, as well as the acceleration in the timing of
recognizing breakage income,

the acceleration in the timing of revenue recognition for certain merchandise shipped to our customers,
and

the recording of a right of return asset for merchandise we expect to receive back from customers.

In addition, prepaid catalog advertising costs, which were capitalized and amortized over their expected period of
future benefit prior to adoption, and are now expensed as incurred. Prior period balances were not retrospectively
adjusted as a result of adopting the ASU.

The following summarizes the impact of adopting ASU 2014-09 on our Consolidated Statement of Earnings for
the fiscal year ended February 3, 2019:

In thousands

Net revenue
Cost of goods sold
Gross profit
Selling, general and administrative expenses

Operating income

49

As
Reported

ASU 2014-09
Adjustment

As
Adjusted

$

$ 5,671,593
3,570,580
2,101,013
1,665,060

(61,106) $ 5,610,487
3,564,521
(6,059)
2,045,966
(55,047)
1,616,294
(48,766)

$

435,953

$

(6,281) $

429,672

Other than the presentation of our sales returns liability and a right of return asset, which resulted in a reclassification
of liabilities into other current assets, all other impacts to our Consolidated Balance Sheet from the adoption of this
ASU were not material either individually or in the aggregate as of February 3, 2019. The adoption of this ASU had no
net impact to our Consolidated Statement of Cash Flows for the fiscal year ended February 3, 2019.

In February 2016, the FASB issued ASU 2016-02, Leases, which requires lessees to recognize a right-of-use asset
and a lease liability for virtually all leases. This ASU, as amended, is effective for us beginning in the first quarter of
fiscal 2019. We estimate that the adoption of the ASU will result in an increase in total long-term assets and total
liabilities of approximately $1.2 billion, which includes an increase in liabilities for lease obligations of
approximately $1.4 billion, a decrease in deferred rent and deferred lease incentives of approximately $0.2 billion,
and an increase in right-of-use assets of approximately $1.2 billion. We have elected to apply the provisions of this
ASU at the adoption date, instead of to the earliest comparative period presented in the financial statements. We will
elect the package of practical expedients upon adoption, which permits us not to reassess whether existing contracts
are or contain leases, the lease classification of existing leases, or initial direct costs for existing leases. We will also
elect not to separate lease and non-lease components for all of our leases and not to recognize a right-of-use asset
and a lease liability for short-term leases. We do not expect the adoption of the ASU to materially impact our
Consolidated Statement of Earnings or our Consolidated Statement of Cash Flows.

In October 2016, the FASB issued ASU 2016-16, Intra-Entity Transfers of Assets Other than Inventory. The
amendments remove the prohibition against the recognition of current and deferred income tax effects of intra-
entity transfers of assets other than inventory until the asset has been sold to an outside party. We adopted this
ASU in the first quarter of fiscal 2018. The adoption did not have a material impact on our financial condition,
results of operations or cash flows.

In January 2017, the FASB issued ASU 2017-04, Simplifying the Test for Goodwill Impairment, which simplifies
the subsequent measurement of goodwill by eliminating step two from the goodwill impairment test. We adopted
this ASU in the first quarter of fiscal 2018. The adoption of this ASU had no impact on our Consolidated
Financial Statements.

In August 2017, the FASB issued ASU 2017-12, Derivatives and Hedging: Targeted Improvements to Accounting
for Hedging Activities (Topic 815), which expands and refines hedge accounting for both non-financial and financial
risk components and aligns the recognition and presentation of the effects of the hedging instrument and the hedged
item in the financial statements. The guidance also makes certain targeted improvements to simplify the application
of hedge accounting guidance and ease the administrative burden of hedge documentation requirements and
assessing hedge effectiveness. This ASU is effective for us in the first quarter of fiscal 2019. Entities should apply
the guidance to existing cash flow and net investment hedge relationships using a modified retrospective approach
with a cumulative effect adjustment recorded to opening retained earnings on the date of adoption. The guidance
also provides transition relief to make it easier for entities to apply certain amendments to existing hedges where the
hedge documentation needs to be modified. We do not expect the adoption of this ASU to have a material impact on
our financial condition, results of operations or cash flows.

In August 2018, the FASB issued ASU 2018-15, Intangibles—Goodwill and Other—Internal-Use Software
(Subtopic 350-40): Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement
That Is a Service Contract. The ASU aligns the requirements for capitalizing implementation costs incurred in a
hosting arrangement that is a service contract with the requirements for capitalizing implementation costs incurred
to develop or obtain internal-use software. Accordingly, the amendments require an entity in a hosting arrangement
that is a service contract to follow the guidance in Subtopic 350-40 to determine which implementation costs to
capitalize as an asset related to the service contract and which costs to expense. We do not expect the adoption of
this ASU to have a material impact on our financial condition, results of operations or cash flows.

50

Note B: Property and Equipment

Property and equipment consists of the following:

In thousands

Leasehold improvements
Fixtures and equipment
Capitalized software
Land and buildings
Corporate systems projects in progress
Construction in progress 1

Total

Accumulated depreciation

Property and equipment, net

Feb. 3, 2019

Jan. 28, 2018

$

$

950,259
836,400
733,941
175,181
39,416
7,205

950,024
800,003
621,730
173,457
65,283
8,615

2,742,402

2,619,112

(1,812,767)

(1,686,829)

$

929,635

$

932,283

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1 Construction in progress primarily consists of leasehold improvements and furniture and fixtures related to new, expanded or remodeled

retail stores where construction had not been completed as of year-end.

Note C: Borrowing Arrangements

Credit Facility
We have a credit facility which provides for a $500,000,000 unsecured revolving line of credit (“revolver”) and a
$300,000,000 unsecured term loan facility (“term loan”). The revolver may be used to borrow revolving loans or
request the issuance of letters of credit. We may, upon notice to the administrative agent, request existing or new
lenders to increase the revolver by up to $250,000,000, at such lenders’ option, to provide for a total of
$750,000,000 of unsecured revolving credit. The revolver matures on January 8, 2023, at which time all
outstanding borrowings must be repaid and all outstanding letters of credit must be cash collateralized. We may,
prior to the first and second anniversaries of the closing date of the amendment of the credit facility, elect to
extend the maturity date for an additional year, subject to lender approval.

During fiscal 2018, we had borrowings of $60,000,000 under the revolver (at a weighted average interest rate of
3.20%), all of which were repaid in the fourth quarter of fiscal 2018, and no amounts were outstanding as of
February 3, 2019. During fiscal 2017, we had borrowings of $170,000,000 under the revolver (at a weighted
average interest rate of 2.21%), all of which were repaid in the fourth quarter of fiscal 2017, and no amounts
were outstanding as of January 28, 2018. Additionally, as of February 3, 2019, $11,732,000 in issued but
undrawn standby letters of credit were outstanding under the revolver. The standby letters of credit were issued
to secure the liabilities associated with workers’ compensation and other insurance programs.

As of February 3, 2019, we had $300,000,000 outstanding under our term loan (at a weighted average interest
rate of 3.21%). The term loan matures on January 8, 2021, at which time all outstanding principal and any
accrued interest must be repaid. Costs incurred in connection with the issuance of the term loan are presented as a
reduction to the carrying value of the debt in our Consolidated Balance Sheet.

The interest rate under the credit facility is variable, and may be elected by us as: (i) the London Interbank Offer
Rate (“LIBOR”) plus an applicable margin based on our leverage ratio ranging from 0.91% to 1.775% for a
revolver borrowing, and 1.0% to 2.0% for the term loan; or (ii) a base rate as defined in the credit facility, plus an
applicable margin ranging from 0% to 0.775% for a revolver borrowing, and 0% to 1.0% for the term loan.

As of February 3, 2019, we were in compliance with our covenants under the credit facility and, based on current
projections, we expect to remain in compliance throughout fiscal 2019.

Letter of Credit Facilities
We have three unsecured letter of credit reimbursement facilities for a total of $70,000,000, each of which
matures on August 24, 2019. The letter of credit facilities contain covenants that are consistent with our credit
facility. Interest on unreimbursed amounts under the letter of credit facilities accrues at a base rate as defined in

51

the credit facility, plus an applicable margin based on our leverage ratio. As of February 3, 2019, an aggregate of
$6,820,000 was outstanding under the letter of credit facilities, which represents only a future commitment to
fund inventory purchases to which we had not taken legal title. The latest expiration possible for any future
letters of credit issued under the facilities is January 21, 2020.

Note D: Income Taxes

The 2017 Tax Cuts and Jobs Act (the “Tax Act”) was enacted on December 22, 2017. Among other things, the
Tax Act reduced the corporate income tax rate to 21.0% as of January 1, 2018, introduced a new tax on global
intangible low-taxed income (“GILTI”), and implemented a modified territorial tax system that includes a
one-time transition tax on deemed repatriated earnings of foreign subsidiaries.

Staff Accounting Bulletin No. 118 (“SAB 118”) issued by the SEC in December 2017 provided us up to one year
to finalize our measurement of the income tax effects of the 2017 Tax Cuts and Jobs Act (“the Tax Act”) on our
fiscal year ended January 28, 2018. As of January 28, 2018, we had made reasonable estimates of the income tax
effects of the Tax Act, including the transition tax under Internal Revenue Code section 965.

As of February 3, 2019, we have completed the accounting for the income tax effects of the Tax Act based on our
current interpretation of available notices and regulations issued and proposed by the U.S. Department of the
Treasury and the Internal Revenue Service. As a result, during fiscal 2018, we recorded an immaterial adjustment to
the fiscal 2017 provisional transition tax amount. In addition, during fiscal 2018, we booked a net tax benefit of
approximately $10,576,000 from the re-measurement of our deferred tax assets.

The components of earnings before income taxes, by tax jurisdiction, are as follows:

In thousands

United States
Foreign

Total earnings before income taxes

The provision for income taxes consists of the following:

In thousands
Current

Federal
State
Foreign
Total current

Deferred
Federal
State
Foreign
Total deferred

Total provision

Fiscal 2018
(53 Weeks)

Fiscal 2017
(52 Weeks)

Fiscal 2016
(52 Weeks)

$

$

333,594
95,653

429,247

$

$

379,000
73,439

452,439

$

$

425,517
46,394

471,911

Fiscal 2018
(53 Weeks)

Fiscal 2017
(52 Weeks)

Fiscal 2016
(52 Weeks)

$

$

43,745
15,357
12,822
71,924

23,507
1,562
(1,430)
23,639
95,563

$

97,202
19,552
12,759
129,513

62,893
460
28
63,381
192,894

$

$

$

125,760
26,197
7,453
159,410

8,307
(807)
(386)
7,114
166,524

We have historically elected not to provide for U.S. income taxes with respect to the undistributed earnings of
our foreign subsidiaries as we intended to utilize those earnings in our foreign operations for an indefinite period
of time. Under Internal Revenue Code section 965 of the Tax Act, we are deemed to have distributed all the post-
1986 earnings of our foreign subsidiaries to the U.S. as of December 31, 2017. In light of the Tax Act, we
re-evaluated our permanent reinvestment assertion with respect to unremitted foreign earnings, and we are now

52

only permanently reinvested with respect to our foreign earnings in Canada beginning in fiscal 2018. As a result,
we recorded approximately $1,493,000 of foreign withholding tax and additional state income tax in fiscal 2018.
As of February 3, 2019, the post-fiscal 2017 earnings of our Canadian subsidiary are permanently reinvested. If
we did not consider these earnings to be permanently reinvested, the deferred tax liability would have been
immaterial as of February 3, 2019.

In fiscal 2018, we are subject to several provisions of the Tax Act, including GILTI, the base erosion anti-abuse
tax and a deduction for foreign-derived intangible income. The company has elected to account for GILTI as a
periodic expense when the tax arises. The net impact due to these provisions was immaterial in fiscal 2018.

A reconciliation of income taxes at the federal statutory corporate rate to the effective rate is as follows:

Federal income taxes at the statutory rate
Re-measurement of deferred tax assets and liabilities
Transition tax
State income tax rate
Change in uncertain tax positions
Rate differential
Research and development credits
Other
Effective tax rate

Fiscal 2018
(53 Weeks)
21.0%
(2.2%)
(0.6%)
3.8%
4.1%
(2.3%)
(2.1%)
0.6%
22.3%

Fiscal 2017
(52 Weeks)
33.9%
6.7%
2.9%
2.5%
(1.6%)
(2.9%)
—
1.1%
42.6%

Fiscal 2016
(52 Weeks)
35.0%
—
—
3.5%
2.8%
(5.7%)
—
(0.3%)
35.3%

F
o
r
m
1
0
-
K

Significant components of our deferred income tax accounts are as follows:

Deferred tax assets (liabilities), in thousands

Deferred rent
Merchandise inventories
Customer deposits
Stock-based compensation
Accrued liabilities
Compensation
State taxes
Executive deferred compensation
Federal and state net operating loss
Depreciation
Deferred lease incentives
Other
Valuation allowance
Prepaid catalog expenses

Total deferred income tax assets, net

Feb. 3, 2019
18,942
18,703
14,345
14,281
13,470
11,251
7,435
5,739
4,223
(31,557)
(26,032)
(4,797)
(3,542)
(936)
41,525

$

$

Jan. 28, 2018
18,387
$
23,314
23,601
9,024
13,626
14,127
5,099
5,886
6,026
(17,361)
(24,854)
(3,116)
(1,067)
(5,386)
67,306

$

As a result of the acquisition of Outward, Inc. (see Note O), we had net operating loss carry-forwards of
$4,979,000 and $7,102,000 for U.S. federal and state, respectively, as of February 3, 2019. A valuation allowance
has been provided to the state net operating loss carry-forwards, as we don’t expect to fully utilize the losses in
future years.

53

The following table summarizes the activity related to our gross unrecognized tax benefits:

In thousands
Balance at beginning of year

Increases related to current year’s tax positions
Increases related to prior years’ tax positions
Decreases related to prior years’ tax positions
Lapses in statute of limitations
Settlements

Balance at end of year

Fiscal 2018
18,051
$
4,694
14,905
(1,279)
(786)
(376)
35,209

$

Fiscal 2017
25,864
$
3,345
808
(10,610)
(1,356)
—
18,051

$

Fiscal 2016
13,290
$
11,772
3,456
(818)
(1,122)
(714)
25,864

$

As of February 3, 2019, we had $35,209,000 of gross unrecognized tax benefits of which $31,209,000 would, if
recognized, affect the effective tax rate.

We accrue interest and penalties related to unrecognized tax benefits in the provision for income taxes. As of
February 3, 2019 and January 28, 2018, our accruals for the payment of interest and penalties totaled $5,437,000
and $3,719,000, respectively.

Due to the potential resolution of tax issues, it is reasonably possible that the balance of our gross unrecognized
tax benefits could decrease within the next twelve months by a range of $0 to $10,800,000.

We file income tax returns in the U.S. and foreign jurisdictions. We are subject to examination by the tax
authorities in these jurisdictions. Our U.S. federal taxable years for which the statute of limitations has not
expired are fiscal years 2014 to 2017. Substantially all material states, local and foreign jurisdictions’ statutes of
limitations are closed for taxable years prior to 2014.

Note E: Accounting for Leases

Operating Leases
We lease store locations, distribution and manufacturing facilities, corporate facilities, customer care centers and
certain equipment for our U.S. and foreign operations for original terms generally ranging from 5 to 22 years.
Certain leases contain renewal options for periods up to 20 years. The rental payments for our store leases are
typically structured as either: minimum rent; rent based on a percentage of store sales; minimum rent plus
additional rent based on a percentage of store sales; or rent based on a percentage of store sales if a specified
store sales threshold or contractual obligation of the landlord has not been met. Contingent rental payments,
including rental payments that are based on a percentage of sales, cannot be predicted with certainty at the onset
of the lease term. Accordingly, such contingent rental payments are recorded as incurred each period and are
excluded from our calculation of deferred rent liability.

Total rent expense for all operating leases was as follows:

In thousands

Rent expense
Contingent rent expense
Rent expense before deferred lease incentive income
Deferred lease incentive income
Less: sublease rental income
Total rent expense1

Fiscal 2018
(53 Weeks)

Fiscal 2017
(52 Weeks)

Fiscal 2016
(52 Weeks)

$

$

271,522
26,414
297,936
(26,189)
(522)
271,225

$

$

263,409
24,918
288,327
(25,293)
(578)
262,456

$

$

251,066
26,980
278,046
(25,298)
(558)
252,190

1 Excludes all other occupancy-related costs including depreciation, common area maintenance, property taxes and utilities.

54

The aggregate contractual future minimum annual cash rental payments under non-cancellable operating leases
in effect at February 3, 2019 were as follows:

In thousands

Fiscal 2019
Fiscal 2020
Fiscal 2021
Fiscal 2022
Fiscal 2023
Thereafter

Total

Lease Commitments1

$

$

292,387
262,429
225,755
190,263
160,308
559,802

1,690,944

1 Projected cash payments include only those amounts that are fixed and determinable as of the reporting date and are not
necessarily representative of future expected rent expense. We currently pay rent for certain store locations based on a
percentage of store sales. As future store sales cannot be predicted with certainty, projected payments for these locations
are based on minimum rent, which is generally higher than rent based on a percentage of store sales. We incur other lease
obligation expenses, such as common area maintenance and other executory costs, which are not fixed in nature and are
thus not included in the future projected cash payments reflected above. In addition, projected cash payments do not
include any benefit from deferred lease incentive income, which is reflected within “Total rent expense” above.

Memphis-Based Distribution Facility
In fiscal 2015,we entered into an agreement with a partnership comprised of the estate of W. Howard Lester, our
former Chairman of the Board and Chief Executive Officer, and the estate of James A. McMahan, a former
Director Emeritus and significant stockholder and two unrelated parties to lease a distribution facility in
Memphis, Tennessee through July 2017. In fiscal 2017, we exercised the first of two one-year extensions
available under the lease to extend the term through July 2018. Subsequently, in fiscal 2017, we amended the
lease to further extend the term through July 2020. The amended lease provides for two additional one-year
renewal options. We made annual rental payments of approximately $1,689,000, $1,629,000, and $1,599,000
plus applicable taxes, insurance and maintenance expenses in fiscal 2018, fiscal 2017 and fiscal 2016,
respectively.

Note F: Earnings Per Share

The following is a reconciliation of net earnings and the number of shares used in the basic and diluted earnings
per share computations:

F
o
r
m
1
0
-
K

In thousands, except per share amounts

Fiscal 2018 (53 Weeks)

Basic

Effect of dilutive stock-based awards

Diluted

Fiscal 2017 (52 Weeks)

Basic

Effect of dilutive stock-based awards

Diluted

Fiscal 2016 (52 Weeks)

Basic

Effect of dilutive stock-based awards

Diluted

Net Earnings

Weighted
Average Shares

Earnings
Per Share

$

$

$

$

$

$

333,684

333,684

259,545

259,545

305,387

305,387

81,420
920
82,340

85,592
488
86,080

88,594
868
89,462

$

$

$

$

$

$

4.10

4.05

3.03

3.02

3.45

3.41

Stock-based awards of 31,000, 577,000, and 261,000 were excluded from the computation of diluted earnings per
share in fiscal 2018, fiscal 2017 and fiscal 2016, respectively, as their inclusion would be anti-dilutive.

55

Note G: Stock-Based Compensation

Equity Award Programs
Our Amended and Restated 2001 Long-Term Incentive Plan (the “Plan”) provides for grants of incentive stock
options, nonqualified stock options, stock-settled stock appreciation rights (collectively, “option awards”),
restricted stock awards, restricted stock units (including those that are performance-based), deferred stock awards
(collectively, “stock awards”) and dividend equivalents up to an aggregate of approximately 36,570,000 shares.
As of February 3, 2019, there were approximately 7,436,000 shares available for future grant. Awards may be
granted under the Plan to officers, employees and non-employee members of the Board of Directors of the
company (the “Board”) or any parent or subsidiary. Shares issued as a result of award exercises or releases are
primarily funded with the issuance of new shares.

Option Awards
Annual grants of option awards are limited to 1,000,000 shares on a per person basis and have a maximum term
of seven years. The exercise price of these option awards is not less than 100% of the closing price of our stock
on the day prior to the grant date. Option awards granted to employees generally vest evenly over a period of four
years for service-based awards. Certain option awards contain vesting acceleration clauses resulting from events
including, but not limited to, retirement, merger or a similar corporate event.

Stock Awards
Annual grants of stock awards are limited to 1,000,000 shares on a per person basis and have a maximum term of
seven years. Stock awards granted to employees generally vest evenly over a period of four years for service-
based awards. Certain performance-based awards, which have variable payout conditions based on
predetermined financial targets, vest three years from the date of grant. Certain stock awards and other
agreements contain vesting acceleration clauses resulting from events including, but not limited to, retirement,
merger or a similar corporate event. Stock awards granted to non-employee Board members generally vest in one
year. Non-employee Board members automatically receive stock awards on the date of their initial election to the
Board and annually thereafter on the date of the annual meeting of stockholders (so long as they continue to serve
as a non-employee Board member).

Stock-Based Compensation Expense
During fiscal 2018, fiscal 2017 and fiscal 2016, we recognized total stock-based compensation expense, as a
component of selling, general and administrative expenses, of $59,802,000, $42,988,000, and $51,116,000,
respectively. As of February 3, 2019, there was $78,694,000 of unrecognized stock-based compensation expense
(net of estimated forfeitures), which we expect to recognize on a straight-line basis over a weighted average
remaining service period of approximately two years. At each reporting period, all compensation expense
attributable to vested awards has been fully recognized.

Stock-Settled Stock Appreciation Rights
A stock-settled stock appreciation right is an award that allows the recipient to receive common stock equal to
the appreciation in the fair market value of our common stock between the grant date and the conversion date for
the number of shares converted.

56

The following table summarizes our stock-settled stock appreciation right activity during fiscal 2018:

Balance at January 28, 2018 (100% vested)

Granted
Converted into common stock
Cancelled

Balance at February 3, 2019

1 Conversion price is equal to the market value on the date of grant.

Weighted
Average
Conversion
Price1

Shares

167,737

$

—
(166,447)
(1,290)

— $

30.91

—
30.83
40.87

—

No stock-settled stock appreciation rights were granted in fiscal 2018, fiscal 2017 or fiscal 2016. The total
intrinsic value of awards converted to common stock was $4,394,000 for fiscal 2018, $7,287,000 for fiscal 2017
and $5,237,000 for fiscal 2016. Intrinsic value for conversions is based on the excess of the market value on the
date of conversion over the conversion price.

Restricted Stock Units
The following table summarizes our restricted stock unit activity during fiscal 2018:

F
o
r
m
1
0
-
K

Weighted
Average
Grant Date
Fair Value

Weighted Average
Contractual Term
Remaining (Years)

Shares

Intrinsic
Value1

Balance at January 28, 2018

Granted
Granted, with vesting subject to performance

2,358,137

$

1,432,954

conditions

Released
Cancelled

Balance at February 3, 2019

256,350
(677,251)
(357,267)

3,012,923

Vested plus expected to vest at February 3, 2019

2,389,343

$

$

58.18

49.72

48.76
59.47
60.48

52.88

52.74

3.03

3.10

$162,698,000

$129,025,000

1

Intrinsic value for outstanding and unvested restricted stock units is based on the market value of our common stock on the last business
day of the fiscal year (or $54.00).

The following table summarizes additional information about restricted stock units:

Weighted average grant date fair value per share of awards granted
Intrinsic value of awards released1

49.57
$
$34,213,000

52.76
$
$35,508,000

59.17
$
$56,405,000

Fiscal 2018

Fiscal 2017

Fiscal 2016

1

Intrinsic value for releases is based on the market value on the date of release.

Tax Effect
In accordance with ASU 2016-09, Improvements to Employee Share-Based Payment Accounting, we record
excess tax benefits and deficiencies resulting from the settlement of stock-based awards as a benefit or expense
within income taxes in the period in which they occur. Further, in accordance with the ASU, we no longer
classify such tax benefits as a financing cash inflow and an operating cash outflow. We adopted the classification
requirements of this ASU prospectively as of the first quarter of fiscal 2017 and, as such, our Consolidated
Statement of Cash Flows for fiscal 2016 has not been retrospectively adjusted. During fiscal 2018, fiscal 2017

57

and fiscal 2016, proceeds related to stock-based awards were $0, $0 and $1,532,000, respectively, and the current
tax benefit related to stock-based awards totaled $9,927,000, $16,066,000 and $24,129,000, respectively.

Note H: Williams-Sonoma, Inc. 401(k) Plan and Other Employee Benefits

We have a defined contribution retirement plan, the Williams-Sonoma, Inc. 401(k) Plan (the “401(k) Plan”),
which is intended to be qualified under Internal Revenue Code sections 401(a), 401(k), 401(m) and 4975(e)(7).
The 401(k) Plan permits eligible employees to make salary deferral contributions up to 75% of their eligible
compensation each pay period (7% for highly-compensated employees). Employees designate the funds in which
their contributions are invested. Each participant may choose to have his or her salary deferral contributions and
earnings thereon invested in one or more investment funds, including our company stock fund.

Our matching contribution is equal to 50% of each participant’s salary deferral contribution, taking into account only
those contributions that do not exceed 6% of the participant’s eligible pay for the pay period. Each participant’s
matching contribution is earned on a semi-annual basis with respect to eligible salary deferrals for those participants
that are employed with the company on June 30th or December 31st of the year in which the deferrals are made. Each
associate must complete one year of service prior to receiving company matching contributions. For the first five years
of the participant’s employment, all matching contributions vest at the rate of 20% per year of service, measuring
service from the participant’s hire date. Thereafter, all matching contributions vest immediately. Our contributions to
the plan were $9,036,000, $8,224,000 and $7,725,000 in fiscal 2018, fiscal 2017 and fiscal 2016, respectively.

The 401(k) Plan consists of two parts: a profit sharing plan portion and a stock bonus plan/employee stock
ownership plan (the “ESOP”). The ESOP portion is the portion that is invested in the Williams-Sonoma, Inc.
Stock Fund. The profit sharing and ESOP components of the 401(k) Plan are considered a single plan under
Internal Revenue Code section 414(l).

We also have a nonqualified executive deferred compensation plan that provides supplemental retirement income
benefits for a select group of management. This plan permits eligible employees to make salary and bonus
deferrals that are 100% vested. We have an unsecured obligation to pay in the future the value of the deferred
compensation adjusted to reflect the performance, whether positive or negative, of selected investment
measurement options chosen by each participant during the deferral period. As of February 3, 2019 and
January 28, 2018, $23,319,000 and $24,151,000, respectively, is included in other long-term liabilities related to
these deferred compensation obligations. Additionally, we have purchased life insurance policies on certain
participants to potentially offset these unsecured obligations. The cash surrender value of these policies was
$25,390,000 and $25,550,000 as of February 3, 2019 and January 28, 2018, respectively, and is included in other
long-term assets, net.

Note I: Commitments and Contingencies

We are involved in lawsuits, claims and proceedings incident to the ordinary course of our business. These
disputes, which are not currently material, are increasing in number as our business expands and our company
grows. We review the need for any loss contingency reserves and establish reserves when, in the opinion of
management, it is probable that a matter would result in liability, and the amount of loss, if any, can be
reasonably estimated. In view of the inherent difficulty of predicting the outcome of these matters, it may not be
possible to determine whether any loss is probable or to reasonably estimate the amount of the loss until the case
is close to resolution, in which case no reserve is established until that time. Any claims against us, whether
meritorious or not, could result in costly litigation, require significant amounts of management time and result in
the diversion of significant operational resources. The results of these lawsuits, claims and proceedings cannot be
predicted with certainty. However, we believe that the ultimate resolution of these current matters will not have a
material adverse effect on our Consolidated Financial Statements taken as a whole.

Note J: Stock Repurchase Program and Dividends

During fiscal 2018, we repurchased 5,373,047 shares of our common stock at an average cost of $54.96 per share
and a total cost of approximately $295,304,000 under our stock repurchase program. As of February 3, 2019,

58

there was approximately $223,815,000 remaining under our current stock repurchase program. In March 2019,
our Board of Directors authorized an increase in our current stock repurchase program by an additional
$500,000,000. As of February 3, 2019, we held treasury stock of $235,000 that represents the cost of shares
available for issuance intended to satisfy future stock-based award settlements in certain foreign jurisdictions.

During fiscal 2017, we repurchased 4,050,697 shares of our common stock at an average cost of $48.43 per share
and a total cost of approximately $196,179,000. During fiscal 2016, we repurchased 2,871,480 shares of our
common stock at an average cost of $52.68 per share and a total cost of approximately $151,272,000.

Stock repurchases under our program may be made through open market and privately negotiated transactions at
times and in such amounts as management deems appropriate. The timing and actual number of shares
repurchased will depend on a variety of factors including price, corporate and regulatory requirements, capital
availability and other market conditions.

Total cash dividends declared in fiscal 2018, fiscal 2017 and fiscal 2016, were approximately $144,609,000, or
$1.72 per common share, $135,779,000, or $1.56 per common share and $133,588,000, or $1.48 per common
share, respectively. In March 2019, our Board of Directors authorized a $0.05, or 11.6%, increase in our
quarterly cash dividend, from $0.43 to $0.48 per common share, subject to capital availability.

Note K: Segment Reporting

We have two reportable segments, e-commerce and retail. The e-commerce segment has the following
merchandise strategies: Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams
Sonoma Home, Rejuvenation and Mark and Graham, which sell our products through our e-commerce websites
and direct-mail catalogs. Our e-commerce merchandise strategies are operating segments, which have been
aggregated into one reportable segment, e-commerce. The retail segment, which includes our franchise
operations, has the following merchandise strategies: Williams Sonoma, Pottery Barn, Pottery Barn Kids, West
Elm and Rejuvenation, which sell our products through our retail stores. Our retail merchandise strategies are
operating segments, which have been aggregated into one reportable segment, retail. Management’s expectation
is that the overall economic characteristics of each of our operating segments will be similar over time based on
management’s judgment that the operating segments have had similar historical economic characteristics and are
expected to have similar long-term financial performance in the future.

These reportable segments are strategic business units that offer similar products for the home. They are
managed separately because the business units utilize two distinct distribution and marketing strategies. Based on
management’s best estimate, our operating segments include allocations of certain expenses, including
advertising and employment costs, to the extent they have been determined to benefit both channels. These
operating segments are aggregated at the channel level for reporting purposes due to the fact that our brands are
interdependent for economies of scale and we do not maintain fully allocated income statements at the brand
level. As a result, material financial decisions related to the brands are made at the channel level. Furthermore, it
is not practicable for us to report revenue by product group. Beginning in fiscal 2019, due to the convergence of
our e-commerce and retail businesses, we will only report one reportable segment.

We use operating income to evaluate segment profitability. Operating income is defined as earnings (loss) before
net interest income (expense) and income taxes. Unallocated costs before interest and income taxes include
corporate employee-related costs, occupancy expenses (including depreciation expense), administrative costs and
third-party service costs, primarily in our corporate administrative and systems departments. Unallocated assets
include corporate cash and cash equivalents, prepaid expenses, the net book value of corporate facilities and
related information systems, deferred income taxes and other corporate long-lived assets.

Income taxes are calculated at an entity level and are not allocated to our reportable segments.

F
o
r
m
1
0
-
K

59

Segment Information

In thousands

Fiscal 2018 (53 Weeks)
Net revenues1
Depreciation and amortization expense
Operating income (loss) 2
Assets3
Capital expenditures

Fiscal 2017 (52 Weeks)
Net revenues1
Depreciation and amortization expense
Operating income (loss) 4
Assets3
Capital expenditures

Fiscal 2016 (52 Weeks)
Net revenues1
Depreciation and amortization expense
Operating income (loss)4
Assets3
Capital expenditures

E-commerce

Retail Unallocated

Total

$ 3,082,064
36,294
643,592
914,452
45,151

$ 2,589,529
89,419
217,070
1,183,604
82,840

$ 2,778,457
28,977
599,491
776,569
39,273

$ 2,513,902
90,625
224,608
1,114,726
83,750

$ 2,633,602
31,135
606,286
614,213
21,479

$ 2,450,210
86,228
231,929
1,077,593
102,859

$

$

$

— $ 5,671,593
188,808
435,953
2,812,844
190,102

63,095
(424,709)
714,788
62,111

— $ 5,292,359
183,077
453,811
2,785,749
189,712

63,475
(370,288)
894,454
66,689

— $ 5,083,812
173,195
472,599
2,476,879
197,414

55,832
(365,616)
785,073
73,076

1

Includes net revenues related to our international operations (including our operations in Canada, Australia, the United Kingdom and our
franchise businesses) of approximately $346.8 million, $328.2 million and $321.2 million in fiscal 2018, fiscal 2017 and fiscal 2016,
respectively.

2 The 53 weeks ended February 3, 2019 includes approximately $25.2 million of expense related to our acquisition of Outward (primarily
acquisition-related compensation costs, the amortization of intangible assets acquired, and the operations of the Outward business), of
which $19.6 million is recorded in the e-commerce segment and $5.5 million is recorded in the unallocated segment; $13.2 million of
expense related to impairment and early lease termination charges which is primarily recorded in the retail segment; and $8.0 million of
employment-related expense primarily associated with an equity grant, which is recorded within the unallocated segment.
Includes long-term assets related to our international operations of approximately $50.3 million, $63.4 million and $59.2 million in fiscal
2018, fiscal 2017 and fiscal 2016.

3

4 The 52 weeks ended January 28, 2018 includes approximately $8.6 million for severance-related charges, primarily in our corporate

functions, which is recorded within the unallocated segment and approximately $6.2 million for costs related to the acquisition of Outward
and its ongoing operations, of which $3.3 million is recorded in the e-commerce segment and $2.9 million is recorded in the unallocated
segment. The 52 weeks ended January 29, 2017 includes $14.4 million for severance-related reorganization charges, primarily in our
corporate functions, which is recorded within the unallocated segment.

Note L: Derivative Financial Instruments

We have retail and e-commerce businesses in Canada, Australia and the United Kingdom, and operations
throughout Asia and Europe, which expose us to market risk associated with foreign currency exchange rate
fluctuations. Substantially all of our purchases and sales are denominated in U.S. dollars, which limits our
exposure to this risk. However, some of our foreign operations have a functional currency other than the U.S.
dollar. To mitigate this risk, we hedge a portion of our foreign currency exposure with foreign currency forward
contracts in accordance with our risk management policies. We do not enter into such contracts for speculative
purposes. The assets or liabilities associated with the derivative financial instruments are measured at fair value
and recorded in either other current or long-term assets or other current or long-term liabilities. As discussed
below, the accounting for gains and losses resulting from changes in fair value depends on whether the derivative
financial instrument is designated as a hedge and qualifies for hedge accounting in accordance with the
Accounting Standards Codification (“ASC”) 815, Derivatives and Hedging.

Cash Flow Hedges
We enter into foreign currency forward contracts designated as cash flow hedges (to sell Canadian dollars and
purchase U.S. dollars) for forecasted inventory purchases in U.S. dollars by our Canadian subsidiary. These

60

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hedges have terms of up to 18 months. All hedging relationships are formally documented, and the forward
contracts are designed to mitigate foreign currency exchange risk on hedged transactions. We record the effective
portion of changes in the fair value of our cash flow hedges in other comprehensive income (“OCI”) until the
earlier of when the hedged forecasted inventory purchase occurs or the respective contract reaches maturity.
Subsequently, as the inventory is sold to the customer, we reclassify amounts previously recorded in OCI to cost
of goods sold. Changes in the fair value of the forward contract related to interest charges (or forward points) are
excluded from the assessment and measurement of hedge effectiveness and are recorded immediately in selling,
general and administrative expenses. Based on the rates in effect as of February 3, 2019, we expect to reclassify a
net pre-tax gain of approximately $253,000 from OCI to cost of goods sold over the next 12 months.

We also enter into non-designated foreign currency forward contracts (to sell Australian dollars and British
pounds and purchase U.S. dollars) to reduce the exchange risk associated with our assets and liabilities
denominated in a foreign currency. Any foreign exchange gains or losses related to these contracts are recognized
in selling, general and administrative expenses.

As of February 3, 2019, and January 28, 2018, we had foreign currency forward contracts outstanding (in U.S.
dollars) with notional values as follows:

In thousands

Contracts designated as cash flow hedges
Contracts not designated as cash flow hedges

Feb. 3, 2019

Jan. 28, 2018

$
$

16,600
5,300

$
$

28,200
46,000

Hedge effectiveness is evaluated prospectively at inception, on an ongoing basis, as well as retrospectively using
regression analysis. Any measurable ineffectiveness of the hedge is recorded in selling, general and
administrative expenses. No gain or loss was recognized for cash flow hedges due to hedge ineffectiveness and
all hedges were deemed effective for assessment purposes for fiscal 2018, fiscal 2017 and fiscal 2016.

The effect of derivative instruments in our Consolidated Financial Statements, pre-tax, was as follows:

In thousands

Fiscal 2018 Fiscal 2017 Fiscal 2016

Net gain (loss) recognized in OCI
Net gain (loss) reclassified from OCI to cost of goods sold
Net foreign exchange gain (loss) recognized in selling, general and

administrative expenses:
Instruments designated as cash flow hedges1
Instruments not designated or de-designated

$
$

$
$

1,488 $
478 $

(974) $
(144) $

(1,243)
(147)

57 $
3,967 $

88 $
(3,286) $

(4)
(3,569)

1 Changes in fair value of the forward contract related to interest charges (or forward points).

The fair values of our derivative financial instruments are presented below according to their classification in our
Consolidated Balance Sheets. All fair values were measured using Level 2 inputs as defined by the fair value
hierarchy described in Note M.

In thousands

Derivatives designated as cash flow hedges:

Other current assets
Other current liabilities
Other long-term liabilities

Derivatives not designated as hedging instruments:

Other current assets
Other current liabilities

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Feb. 3, 2019

Jan. 28, 2018

$
$
$

$
$

358
$
— $
— $

4
$
— $

—
(635)
(54)

—
(299)

We record all derivative assets and liabilities on a gross basis. They do not meet the balance sheet netting criteria
as discussed in ASC 210, Balance Sheet, because we do not have master netting agreements established with our
derivative counterparties that would allow for net settlement.

Note M: Fair Value Measurements

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly
transaction between market participants at the measurement date.

We determine the fair value of financial and non-financial assets and liabilities using the fair value hierarchy
established by ASC 820, Fair Value Measurement, which defines three levels of inputs that may be used to
measure fair value, as follows:

•

•

•

Level 1: inputs which include quoted prices in active markets for identical assets or liabilities;

Level 2: inputs which include observable inputs other than Level 1 inputs, such as quoted prices in
active markets for similar assets or liabilities; quoted prices for identical or similar assets or liabilities in
markets that are not active; or other inputs that are observable or can be corroborated by observable
market data for substantially the full term of the asset or liability; and

Level 3: inputs which include unobservable inputs that are supported by little or no market activity and
that are significant to the fair value of the underlying asset or liability.

The fair values of our cash and cash equivalents are based on Level 1 inputs, which include quoted prices in
active markets for identical assets.

Long-term Debt
As of February 3, 2019, the fair value of our long-term debt, which consists of outstanding borrowings under our
term loan, approximates its carrying value, as the instrument is relatively short-term in nature and the interest rate
under the term loan is based on observable Level 2 inputs, primarily quoted market interest rates for instruments
with similar maturities.

Foreign Currency Derivatives and Hedging Instruments
We use the income approach to value our derivatives using observable Level 2 market data at the measurement
date and standard valuation techniques to convert future amounts to a single present value amount, assuming that
participants are motivated but not compelled to transact. Level 2 inputs are limited to quoted prices that are
observable for the assets and liabilities, which include interest rates and credit risk ratings. We use mid-market
pricing as a practical expedient for fair value measurements. Key inputs for foreign currency derivatives are the
spot rates, forward rates, interest rates and credit derivative market rates.

The counterparties associated with our foreign currency forward contracts are large credit-worthy financial
institutions, and the derivatives transacted with these entities are relatively short in duration, therefore, we do not
consider counterparty concentration and non-performance to be material risks at this time. Both we and our
counterparties are expected to perform under the contractual terms of the instruments. None of the derivative
contracts entered into are subject to credit risk-related contingent features or collateral requirements.

Property and Equipment
We review the carrying value of all long-lived assets for impairment, primarily at an individual store level,
whenever events or changes in circumstances indicate that the carrying value of an asset may not be recoverable.
We measure these assets at fair value on a nonrecurring basis using Level 3 inputs as defined in the fair value
hierarchy. The fair value is based on the present value of estimated future cash flows using a discount rate that
approximates our weighted average cost of capital.

There were no transfers between Level 1, 2 or 3 categories during fiscal 2018 or fiscal 2017.

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Note N: Accumulated Other Comprehensive Income (loss)

Changes in accumulated other comprehensive income (loss) by component, net of tax, are as follows:

In thousands

Balance at January 31, 2016

Foreign currency translation adjustments
Change in fair value of derivative financial

instruments

Reclassification adjustment for realized (gain) loss

on derivative financial instruments1

Other comprehensive income (loss)

Balance at January 29, 2017

Foreign currency translation adjustments
Change in fair value of derivative financial

instruments

Reclassification adjustment for realized (gain) loss

on derivative financial instruments1

Other comprehensive income (loss)

Balance at January 28, 2018

Foreign currency translation adjustments
Change in fair value of derivative financial

instruments

Reclassification adjustment for realized (gain) loss

on derivative financial instruments1

Other comprehensive income (loss)

Balance at February 3, 2019

Foreign Currency
Translation

Cash Flow
Hedges

$

(11,480)

$

864

$

1,523

—

—

1,523

(9,957)

3,730

—

—

3,730

(6,227)

(5,032)

—

—

$

(5,032)

(11,259) $

—

(916)

106

(810)

54

—

(715)

106

(609)

(555)

—

1,098

(357)

741

186

$

Accumulated Other
Comprehensive
Income (Loss)

(10,616)

1,523

(916)

106

713

(9,903)

3,730

(715)

106

3,121

(6,782)

(5,032)

1,098

(357)

(4,291)

(11,073)

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1 Refer to Note L for additional disclosures about reclassifications out of accumulated other comprehensive income and their corresponding

effects on the respective line items in the Consolidated Statements of Earnings.

Note O: Acquisition of Outward, Inc.

On December 1, 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home
furnishings and décor industry. Outward’s technology enables applications in product visualization, digital room
design and augmented and virtual reality. Of the $112,000,000 contractual purchase price, approximately
$80,812,000 was deemed to be purchase consideration, $26,690,000 is payable to former stockholders of
Outward over a period of four years from the acquisition date, contingent upon their continued service during
that time, and $4,498,000 primarily represents settlement of pre-existing obligations of Outward with third
parties on the acquisition date. Certain key employees of Outward may also collectively earn up to an additional
$20,000,000, contingent upon achievement of certain financial performance targets, and subject to their
continued service over the performance period. Both of these contingent amounts will be recognized as post-
combination compensation expense as they are earned.

63

The purchase consideration has been allocated based on estimates of the fair value of identifiable assets acquired
and liabilities assumed, as set forth in the table below.

In thousands

Working capital and other assets
Property and equipment, net
Intangible assets
Liabilities

Total identifiable net assets acquired
Goodwill

Total purchase consideration

$

718,000
2,049,000
18,300,000
(6,886,000)

$ 14,181,000
66,631,000

$ 80,812,000

During the second quarter of fiscal 2018, we finalized the valuation of intangible assets acquired, which
primarily represent 3-D imaging data and core intellectual property which are being amortized over a useful life
of four years. Goodwill is primarily attributable to expected synergies as a result of the acquisition, which
include the leverage of acquired technology and talent to drive improved conversion, cost savings and operating
efficiencies. Goodwill of $55,215,000 and $11,416,000 was assigned to the e-commerce and retail reportable
segments, respectively. None of the goodwill will be deductible for income tax purposes.

Outward is a wholly-owned subsidiary of Williams-Sonoma, Inc. Results of operations for Outward have been
included in our Consolidated Financial Statements from the acquisition date. Pro forma results of Outward have
not been presented as the results are insignificant to our Consolidated Financial Statements for all periods
presented and would not have been significant had the acquisition occurred at the beginning of fiscal 2017.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the shareholders and the Board of Directors of Williams-Sonoma, Inc.:

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the accompanying consolidated balance sheets of Williams-Sonoma, Inc. and subsidiaries (the
“Company”) as of February 3, 2019 and January 28, 2018, the related consolidated statements of earnings,
comprehensive income, stockholders’ equity, and cash flows for each of the three years in the period ended
February 3, 2019, and the related notes (collectively referred to as the “financial statements”). We also have
audited the Company’s internal control over financial reporting as of February 3, 2019, based on criteria
established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring
Organizations of the Treadway Commission (COSO).

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial
position of the Company as of February 3, 2019 and January 28, 2018, and the results of its operations and its
cash flows for each of the three years in the period ended February 3, 2019, in conformity with the accounting
principles generally accepted in the United States of America. Also, in our opinion, the Company maintained, in
all material respects, effective internal control over financial reporting as of February 3, 2019, based on criteria
established in Internal Control — Integrated Framework (2013) issued by COSO.

Basis for Opinions

The Company’s management is responsible for these financial statements, for maintaining effective internal
control over financial reporting, and for its assessment of the effectiveness of internal control over financial
reporting, included in the accompanying “Management’s Report on Internal Control Over Financial Reporting.”
Our responsibility is to express an opinion on these financial statements and an opinion on the Company’s
internal control over financial reporting based on our audits. We are a public accounting firm registered with the
Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with
respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan
and perform the audits to obtain reasonable assurance about whether the financial statements are free of material
misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was
maintained in all material respects.

Our audits of the financial statements included performing procedures to assess the risks of material
misstatement of the financial statements, whether due to error or fraud, and performing procedures to respond to
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures
in the financial statements. Our audits also included evaluating the accounting principles used and significant
estimates made by management, as well as evaluating the overall presentation of the financial statements. Our
audit of internal control over financial reporting included obtaining an understanding of internal control over
financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and
operating effectiveness of internal control based on the assessed risk. Our audits also included performing such
other procedures as we considered necessary in the circumstances. We believe that our audits provide a
reasonable basis for our opinions.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable

65

assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that
controls may become inadequate because of changes in conditions, or that the degree of compliance with the
policies or procedures may deteriorate.

/s/ DELOITTE & TOUCHE LLP

San Francisco, California
April 4, 2019
We have served as the Company’s auditor since 1980.

66

Quarterly Financial Information
(Unaudited)

In thousands, except per share amounts

Fiscal 2018 (53 Weeks)

Net revenues
Gross profit
Operating income,2,3,4
Net earnings5,6
Basic earnings per share7
Diluted earnings per share7

Fiscal 2017 (52 Weeks)

Net revenues
Gross profit
Operating income2,3
Net earnings5,6
Basic earnings per share7
Diluted earnings per share7

First
Quarter

Second
Quarter

Third
Quarter

Fourth
Quarter1

Full
Year

$1,203,000
432,164
66,550
45,168
0.54
0.54

$
$

First
Quarter

$1,111,507
395,760
62,474
39,555
0.45
0.45

$
$

$1,275,174
463,942
74,166
51,713
0.63
0.62

$
$

$1,356,983
494,984
94,384
81,465
1.01
1.00

$
$

$1,836,436
709,923
200,853
155,338
1.95
1.93

$
$

$5,671,593
2,101,013
435,953
333,684
4.10
4.05

$
$

Second
Quarter

Third
Quarter

Fourth
Quarter1

Full
Year

$1,201,606
422,711
81,584
52,917
0.61
0.61

$
$

$1,299,336
467,067
110,813
71,313
0.84
0.84

$
$

$1,679,910
646,173
198,940
95,760
1.14
1.13

$
$

$5,292,359
1,931,711
453,811
259,545
3.03
3.02

$
$

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1 Our fourth quarter of fiscal 2018 included 14 weeks as compared to 13 weeks in fiscal 2017.
2 Fiscal 2018 includes approximately $6.9 million in the first quarter, $5.0 million in the second quarter, $6.0 million in the

third quarter and $7.2 million in the fourth quarter of expenses related to the acquisition of Outward and its ongoing
operations, primarily recorded in selling, general and administrative expenses. Fiscal 2017 includes approximately
$6.2 million in the fourth quarter of expenses related to the acquisition of Outward and its ongoing operations, primarily
recorded in selling, general and administrative expenses.

3 Fiscal 2018 includes approximately $1.7 million in the first quarter, $1.9 million in the second quarter, $1.9 million in the
third quarter and $2.5 million in the fourth quarter for employment-related expense primarily associated with an equity
grant which is recorded in selling, general and administrative expenses. Fiscal 2017 includes approximately $5.7 million in
the first quarter and $2.9 million in the fourth quarter for employment-related charges primarily related to severance in
our corporate functions, which is recorded in selling, general and administrative expenses.
Includes $5.3 million in the second quarter, $1.1 million in the third quarter and $6.8 million in the fourth quarter of fiscal
2018 associated with impairment and early lease termination charges.
Includes tax expense of approximately $1.1 million in the first quarter of fiscal 2018, tax expense of approximately
$1.4 million in the first quarter of fiscal 2017 and a tax benefit of approximately $1.7 million in the fourth quarter of fiscal
2017 associated with the adoption of new accounting rules related to stock-based compensation.

4

5

6 Fiscal 2018 includes tax expense of $3.3 million in the first quarter, tax expense of $2.9 million in the second quarter, a tax
benefit of $10.6 million in the third quarter and tax expense of $0.3 million in the fourth quarter, while fiscal 2017 includes
provisional tax expense of approximately $41.5 million in the fourth quarter, resulting from the enactment of the Tax Cuts
and Jobs Act.

7 Due to differences between quarterly and full year weighted average share count calculations, and the effect of quarterly

rounding to the nearest cent per share, full year earnings per share may not equal the sum of the quarters.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND

FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

As of February 3, 2019, an evaluation was performed by management, with the participation of our Chief
Executive Officer (“CEO”) and our Chief Financial Officer (“CFO”), of the effectiveness of our disclosure
controls and procedures. Based on that evaluation, our management, including our CEO and CFO, concluded that

67

our disclosure controls and procedures are effective to ensure that information we are required to disclose in
reports that we file or submit under the Securities Exchange Act of 1934 is accumulated and communicated to
our management, including our CEO and CFO, as appropriate, to allow for timely discussions regarding required
disclosures, and that such information is recorded, processed, summarized and reported within the time periods
specified in the rules and forms of the SEC.

Management’s Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over the company’s
financial reporting. These internal controls are designed to provide reasonable assurance that the reported
information is fairly presented, that disclosures are adequate and that the judgments inherent in the preparation of
financial statements are reasonable. There are inherent limitations in the effectiveness of any internal control,
including the possibility of human error and the circumvention or overriding of controls. Further, because of
changes in conditions, the effectiveness of any internal control may vary over time.

Our management assessed the effectiveness of the company’s internal control over financial reporting as of
February 3, 2019. In making this assessment, we used the criteria set forth by the Committee of Sponsoring
Organizations of the Treadway Commission (COSO) in Internal Control-Integrated Framework (2013). Based
on our assessment using those criteria, our management concluded that, as of February 3, 2019, our internal
control over financial reporting is effective.

Our independent registered public accounting firm audited the Consolidated Financial Statements included in this
Annual Report on Form 10-K and the company’s internal control over financial reporting. Their audit report
appears on pages 65 and 66 of this Annual Report on Form 10-K.

Changes in Internal Control Over Financial Reporting

There was no change in our internal control over financial reporting that occurred during our most recent fiscal
quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial
reporting.

ITEM 9B. OTHER INFORMATION

On April 3, 2019, the Company’s Compensation Committee adopted the Amended and Restated 2012 EVP Level
Management Retention Plan (the “MRP”). The terms of the MRP are substantially identical to the terms of the
Company’s 2012 EVP Level Management Retention Plan adopted on November 1, 2012 by the Company’s
Compensation Committee, which terms were described in the Company’s Current Report on Form 8-K as filed
with the Commission on November 7, 2012.

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PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information required by this Item is incorporated by reference herein to information under the headings “Election
of Directors,” “Information Concerning Executive Officers,” “Audit and Finance Committee Report,” “Corporate
Governance — Corporate Governance Guidelines and Code of Business Conduct and Ethics,” “Corporate
Governance — Audit and Finance Committee” and “Section 16(a) Beneficial Ownership Reporting Compliance”
in our Proxy Statement for the 2019 Annual Meeting of Stockholders (the “Proxy Statement”).

ITEM 11. EXECUTIVE COMPENSATION

Information required by this Item is incorporated by reference herein to information under the headings
“Corporate Governance — Compensation Committee,” “Corporate Governance — Director Compensation,” and
“Executive Compensation” in our Proxy Statement.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

AND RELATED STOCKHOLDER MATTERS

Information required by this Item is incorporated by reference herein to information under the heading “Security
Ownership of Principal Stockholders and Management” in our Proxy Statement.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR

INDEPENDENCE

Information required by this Item is incorporated by reference herein to information under the heading “Certain
Relationships and Related Transactions” in our Proxy Statement.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information required by this Item is incorporated by reference herein to information under the headings “Audit
and Finance Committee Report” and “Proposal 3 — Ratification of Selection of Independent Registered Public
Accounting Firm — Deloitte Fees and Services” in our Proxy Statement.

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ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a)(1)

Financial Statements:

PART IV

The following Consolidated Financial Statements of Williams-Sonoma, Inc. and subsidiaries and the
related notes are filed as part of this report pursuant to Item 8:

Consolidated Statements of Earnings

Consolidated Statements of Comprehensive Income

Consolidated Balance Sheets

Consolidated Statements of Stockholders’ Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm

Quarterly Financial Information

PAGE

40

40

41

42

43

44

65

67

(a)(2)

(a)(3)

(b)

(c)

Financial Statement Schedules: Schedules have been omitted because they are not required, are not
applicable, or because the required information, where material, is included in the financial
statements, notes, or supplementary financial information.

Exhibits: The exhibits listed in the below Exhibit Index are filed or incorporated by reference as
part of this Form 10-K

Exhibits: The exhibits listed in the below Exhibit Index are filed or incorporated by reference as
part of this Form 10-K

Financial Statement Schedules: Schedules have been omitted because they are not required or are
not applicable.

Exhibit Index

CERTIFICATE OF INCORPORATION AND BYLAWS

3.1

3.2

Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.1 to the
Company’s Current Report on Form 8-K as filed with the Commission on May 25, 2011,
File No. 001-14077)

Amended and Restated Bylaws (incorporated by reference to Exhibit 3.1 to the Company’s Current
Report on Form 8-K as filed with the Commission on June 2, 2017, File No. 001-14077)

INSTRUMENTS DEFINING THE RIGHTS OF SECURITY HOLDERS, INCLUDING INDENTURES

4.1

Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 to the Company’s
Current Report on Form 8-K as filed with the Commission on May 25, 2011, File No. 001-14077)

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FINANCING AGREEMENTS

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

Seventh Amended and Restated Credit Agreement, dated January 8, 2018, between the Company
and Bank of America, N.A., as administrative agent, letter of credit issuer and swingline lender,
Wells Fargo Bank, National Association, as syndication agent and the lenders party thereto
(incorporated by reference to Exhibit 10.1 to the Company’s Annual Report on Form 10-K for the
fiscal year ended January 28, 2018 as filed with the Commission on March 29, 2018, File
No. 001-14077)

Reimbursement Agreement between the Company, Williams-Sonoma Singapore Pte. Ltd. and Bank
of America, N.A., dated as of August 30, 2013 (incorporated by reference to Exhibit 10.1 to the
Company’s Quarterly Report on Form 10-Q for the period ended November 3, 2013 as filed with
the Commission on December 12, 2013, File No. 001-14077)

First Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Bank of America, N.A., dated as of August 29, 2014 (incorporated by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the period ended
November 2, 2014 as filed with the Commission on December 5, 2014, File No. 001-14077)

Second Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Bank of America, N.A., dated as of August 28, 2015 (incorporated by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the period ended
November 1, 2015 as filed with the Commission on December 11, 2015, File No. 001-14077)

Third Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Bank of America, N.A., dated as of August 26, 2016 (incorporated by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the period ended
October 30, 2016 as filed with the Commission on December 7, 2016, File No. 001-14077)

Fourth Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Bank of America, N.A., dated as of August 25, 2017 (incorporated by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the period ended
October 29, 2017 as filed with the Commission on December 6, 2017, File No. 001-14077)

Fifth Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Bank of America, N.A., dated as of August 24, 2018 (incorporated by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the period ended
October 28, 2018 as filed with the Commission on December 7, 2018, File No. 001-12077)

Reimbursement Agreement between the Company, Williams-Sonoma Singapore Pte. Ltd., and
Wells Fargo Bank, N.A., dated as of August 30, 2013 (incorporated by reference to Exhibit 10.2 to
the Company’s Quarterly Report on Form 10-Q for the period ended November 3, 2013 as filed
with the Commission on December 12, 2013, File No. 001-14077)

First Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Wells Fargo Bank, N.A., dated as of August 29, 2014 (incorporated by
reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the period ended
November 2, 2014 as filed with the Commission on December 5, 2014, File No. 001-14077)

Second Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Wells Fargo Bank, N.A., dated as of August 28, 2015 (incorporated by
reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the period ended
November 1, 2015 as filed with the Commission on December 11, 2015, File No. 001-14077)

Third Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Wells Fargo Bank, N.A., dated as of August 26, 2016 (incorporated by
reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the period ended
October 30, 2016 as filed with the Commission on December 7, 2016, File No. 001-14077)

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10.12

10.13

10.14

10.15

10.16

10.17

10.18

10.19

Fourth Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Wells Fargo Bank, N.A., dated as of August 25, 2017 (incorporated by
reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the period ended
October 29, 2017 as filed with the Commission on December 6, 2017, File No. 001-14077)

Fifth Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and Wells Fargo Bank, N.A., dated as of August 24, 2018 (incorporated by
reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the period ended
October 28, 2018 as filed with the Commission on December 7, 2018, File No.001-14077)

Reimbursement Agreement between the Company, Williams-Sonoma Singapore Pte. Ltd., and
U.S. Bank National Association, dated as of August 30, 2013 (incorporated by reference to
Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended
November 3, 2013 as filed with the Commission on December 12, 2013, File No. 001-14077)

First Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and U.S. Bank National Association, dated as of August 29, 2014 (incorporated
by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the fiscal quarter
ended November 2, 2014 as filed with the Commission on December 5, 2014, File No. 001-14077)

Second Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and U.S. Bank National Association, dated as of August 28, 2015 (incorporated
by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the period ended
November 1, 2015 as filed with the Commission on December 11, 2015, File No. 001-14077)

Third Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and U.S. Bank National Association, dated as of August 26, 2016 (incorporated
by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the period ended
October 30, 2016 as filed with the Commission on December 7, 2016, File No. 001-14077)

Fourth Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and U.S. Bank National Association, dated as of August 25, 2017 (incorporated
by reference to Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the period ended
October 29, 2017 as filed with the Commission on December 6, 2017, File No. 001-14077)

Fifth Amendment to Reimbursement Agreement between the Company, Williams-Sonoma
Singapore Pte. Ltd., and U.S. Bank National Association, dated as of August 24, 2018 (incorporated
by reference to Exhibit 10.3 to the Company’s Quarterly Report on the Form 10-Q for the period
ended October 28, 2018 as filed with the Commission on December 7, 2018, File No. 001-14077)

STOCK PLANS

10.20+

Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan, as amended (incorporated by reference to
Exhibit A to the Company’s definitive proxy statement as filed on April 13, 2018,
File No. 001-14077)

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10.21+

10.22+

10.23+

10.24+

Form of Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan Restricted Stock Unit Award
Agreement for Grants to Non-Employee Directors (incorporated by reference to Exhibit 10.1 to the
Company’s Quarterly Report on Form 10-Q for the period ended May 4, 2014 as filed with the
Commission on June 12, 2014, File No. 001-14077)

Form of Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan Restricted Stock Unit Award
Agreement for Grants to Employees (incorporated by reference to Exhibit 10.2 to the Company’s
Quarterly Report on Form 10-Q for the period ended May 4, 2014 as filed with the Commission on
June 12, 2014, File No. 001-14077)

Form of Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan Performance Stock Unit Award
Agreement for Grants to Employees (incorporated by reference to Exhibit 10.15 to the Company’s
Annual Report on Form 10-K for the fiscal year ended February 2, 2014 as filed with the
Commission on April 3, 2014, File No. 001-14077)

Form of Williams-Sonoma, Inc. 2001 Long-Term Incentive Plan Retention Restricted Stock Unit
Award Agreement for Grants to Employees (incorporated by reference to Exhibit 10.1 to the
Company’s Quarterly Report on Form 10-Q for the period ended July 30, 2017 as filed with the
Commission on September 8, 2017, File No. 001-14077)

OTHER INCENTIVE PLANS

10.25+

10.26+

10.27+

Williams-Sonoma, Inc. 2001 Incentive Bonus Plan, as amended (incorporated by reference to
Exhibit A to the Company’s Definitive Proxy Statement on Schedule 14A as filed with the
Commission on April 6, 2012, File No. 001-14077)

Williams-Sonoma, Inc. Pre-2005 Executive Deferral Plan (incorporated by reference to Exhibit
10.40 to the Company’s Annual Report on Form 10-K for the fiscal year ended February 1, 2009 as
filed with the Commission on April 2, 2009, File No. 001-14077)

Williams-Sonoma, Inc. Amended and Restated Executive Deferred Compensation Plan
(incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the
period ended April 29, 2018 as filed with the Commission on June 8, 2018, File No. 001-14077)

PROPERTIES

10.28

10.29

Memorandum of Understanding between the Company and the State of Mississippi, Mississippi
Business Finance Corporation, Desoto County, Mississippi, the City of Olive Branch, Mississippi
and Hewson Properties, Inc., dated August 24, 1998 (incorporated by reference to Exhibit 10.6 to
the Company’s Quarterly Report on Form 10-Q for the period ended August 2, 1998 as filed with
the Commission on September 14, 1998, File No. 001-14077)

Olive Branch Distribution Facility Lease, dated December 1, 1998, between the Company as lessee
and WSDC, LLC (the successor-in-interest to Hewson/Desoto Phase I, L.L.C.) as lessor
(incorporated by reference to Exhibit 10.3D to the Company’s Annual Report on Form 10-K for the
fiscal year ended January 31, 1999 as filed with the Commission on April 30, 1999,
File No. 001-14077)

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10.30

10.31

10.32

First Amendment, dated September 1, 1999, to the Olive Branch Distribution Facility Lease
between the Company as lessee and WSDC, LLC (the successor-in-interest to Hewson/Desoto
Phase I, L.L.C.) as lessor, dated December 1, 1998 (incorporated by reference to Exhibit 10.3B to
the Company’s Annual Report on Form 10-K for the fiscal year ended January 30, 2000 as filed
with the Commission on May 1, 2000, File No. 001-14077)

Second Amendment, dated March 1, 2018, to the Olive Branch Distribution Facility Lease between
the Company as lessee and WSDC, LLC (the successor-in-interest to Hewson/Desoto Phase I,
L.L.C.) as lessor, dated December 1, 1998 (incorporated by reference to Exhibit 10.2 to the
Company’s Quarterly Report on Form 10-Q for the period ended April 29, 2018 as filed with the
Commission on June 8, 2018, File No. 001-14077)

Lease for an additional Company distribution facility located in Olive Branch, Mississippi between
Williams-Sonoma Retail Services, Inc. as lessee and SPI WS II, LLC (the successor-in-interest to
Hewson/Desoto Partners, L.L.C.) as lessor, dated November 15, 1999 (incorporated by reference to
Exhibit 10.14 to the Company’s Annual Report on Form 10-K for the fiscal year ended
January 30, 2000 as filed with the Commission on May 1, 2000, File No. 001-14077)

EMPLOYMENT AGREEMENTS

10.33+

10.34+

Amended and Restated Employment Agreement with Laura Alber, dated September 6, 2012
(incorporated by reference to Exhibit 10.4 to the Company’s Quarterly Report on Form 10-Q for the
period ended October 28, 2012 as filed with the Commission December 7, 2012,
File No. 001-14077)

Amended and Restated Management Retention Agreement with Laura Alber, dated September 6,
2012 (incorporated by reference to Exhibit 10.5 to the Company’s Quarterly Report on Form 10-Q
for the period ended October 28, 2012 as filed with the Commission December 7, 2012,
File No. 001-14077)

10.35+*

Amended and Restated 2012 EVP Level Management Retention Plan

OTHER AGREEMENTS

10.36+

Form of Williams-Sonoma, Inc. Indemnification Agreement (incorporated by reference to Exhibit
10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended July 31, 2011 as filed
with the Commission on September 9, 2011, File No. 001-14077)

OTHER EXHIBITS

21.1*

23.1*

Subsidiaries

Consent of Independent Registered Public Accounting Firm

CERTIFICATIONS

31.1*

31.2*

32.1*

32.2*

Certification of Chief Executive Officer, pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the
Securities Exchange Act, as amended

Certification of Chief Financial Officer, pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the
Securities Exchange Act, as amended

Certification of Chief Executive Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002
Certification of Chief Financial Officer, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002

74

XBRL

101.INS* XBRL Instance Document

101.SCH* XBRL Taxonomy Extension Schema Document

101.CAL* XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF* XBRL Taxonomy Extension Definition Linkbase Document

101.LAB* XBRL Taxonomy Extension Label Linkbase Document

101.PRE* XBRL Taxonomy Extension Presentation Linkbase Document

*

+

Filed herewith.

Indicates a management contract or compensatory plan or arrangement.

ITEM 16. FORM 10-K SUMMARY

None.

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Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has
duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date: April 4, 2019

WILLIAMS-SONOMA, INC.

By /s/ LAURA ALBER

Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed
below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Date: April 4, 2019

/s/ ADRIAN BELLAMY
Adrian Bellamy
Chairman of the Board of Directors

Date: April 4, 2019

/s/ LAURA ALBER
Laura Alber
Chief Executive Officer
(principal executive officer)

Date: April 4, 2019

JULIE WHALEN

/s/
Julie Whalen
Chief Financial Officer
(principal financial officer and principal accounting officer)

Date: April 4, 2019

/s/ ANTHONY GREENER
Anthony Greener
Director

Date: April 4, 2019

Date: April 4, 2019

Date: April 4, 2019

Date: April 4, 2019

Date: April 4, 2019

Date: April 4, 2019

/s/ ROBERT LORD
Robert Lord
Director

/s/ ANNE MULCAHY
Anne Mulcahy
Director

/s/ GRACE PUMA
Grace Puma
Director

/s/ CHRISTIANA SMITH SHI
Christiana Smith Shi
Director

/s/ SABRINA SIMMONS
Sabrina Simmons
Director

/s/ FRITS VAN PAASSCHEN
Frits van Paasschen
Director

76

NOTICE OF
2019 ANNUAL
MEETING OF
STOCKHOLDERS
—
PROXY
STATEMENT

2018   ANNUAL   REPORT

POTTERY   BARN          POTTERY   BARN   KIDS          PBTEEN          WEST   ELM          WILLIAMS   SONOMA          WILLIAMS   SONOMA   HOME          MARK   AND   GRAHAM          REJUVENATION         OUTWARD

[THIS PAGE INTENTIONALLY LEFT BLANK]

3250 Van Ness Avenue
San Francisco, California 94109
www.williams-sonomainc.com

NOTICE OF 2019 ANNUAL MEETING OF STOCKHOLDERS

MEETING DATE:

June 5, 2019

TIME:

PLACE:

9:00 a.m. Pacific Time

Williams-Sonoma, Inc.
3250 Van Ness Avenue
San Francisco, California 94109

ITEMS OF BUSINESS:

1) The election of our Board of Directors;

RECORD DATE:

MEETING ADMISSION:

2) An advisory vote on executive compensation;

3) The ratification of the selection of Deloitte & Touche LLP as our
independent registered public accounting firm for the fiscal year
ending February 2, 2020; and

4)

Such other business as may properly come before the meeting or
any adjournment or postponement of the meeting.

You may vote if you were a stockholder of record as of the close of
business on April 8, 2019.

You are entitled to attend the Annual Meeting only if you were a
stockholder of record as of the close of business on April 8, 2019. Photo
identification and proof of ownership on the record date is required
for admittance. Proof of ownership can be a brokerage or account
statement indicating ownership on April 8, 2019, the Notice of Internet
Availability of Proxy Materials, a proxy card, or a legal proxy or voting
instruction card provided by your broker, bank or nominee.

By Order of the Board of Directors

David King
Secretary
April 19, 2019

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YOUR VOTE IS IMPORTANT

Instructions for submitting your proxy are provided in the Notice of Internet Availability of Proxy
Materials, the Proxy Statement and your proxy card. It is important that your shares be represented and
voted at the Annual Meeting. Please submit your proxy through the Internet, by telephone, or by
completing the enclosed proxy card and returning it in the enclosed envelope. You may revoke your
proxy at any time prior to its exercise at the Annual Meeting.

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TABLE OF CONTENTS

GENERAL INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CORPORATE GOVERNANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROPOSAL 1—ELECTION OF DIRECTORS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROPOSAL 2—ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION . . . . . . . . . . . . . . .

PROPOSAL 3—RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED PUBLIC

ACCOUNTING FIRM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

AUDIT AND FINANCE COMMITTEE REPORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INFORMATION CONCERNING EXECUTIVE OFFICERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

EXECUTIVE COMPENSATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Compensation Discussion and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Compensation Committee Report
Summary Compensation Table for Fiscal 2018, Fiscal 2017 and Fiscal 2016 . . . . . . . . . . . . . . . . . . . .
Other Annual Compensation from Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Grants of Plan-Based Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding Equity Awards at Fiscal Year-End . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Option Exercises and Stock Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Pension Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonqualified Deferred Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employment Contracts and Termination of Employment and Change-of-Control Arrangements . . . . .
CEO Pay Ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE . . . . . . . . . . . . . . . . . . . . . . .

SECURITY OWNERSHIP OF PRINCIPAL STOCKHOLDERS AND MANAGEMENT . . . . . . . . . . . . . .

STOCKHOLDER PROPOSALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

AVAILABILITY OF PROXY STATEMENT AND ANNUAL REPORT ON FORM 10-K . . . . . . . . . . . .

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3250 Van Ness Avenue
San Francisco, California 94109
www.williams-sonomainc.com

PROXY STATEMENT FOR THE 2019 ANNUAL MEETING OF STOCKHOLDERS

GENERAL INFORMATION

Our Board of Directors is soliciting your proxy to vote your shares at our 2019 Annual Meeting of Stockholders,
to be held on Wednesday, June 5, 2019 at 9:00 a.m. Pacific Time, and for any adjournment or postponement of
the meeting. Our Annual Meeting will be held at our corporate headquarters located at 3250 Van Ness Avenue,
San Francisco, California 94109.

Our Annual Report to Stockholders for the fiscal year ended February 3, 2019, or fiscal 2018, including our
financial statements for fiscal 2018, is also included with this Proxy Statement and posted on our website at
ir.williams-sonomainc.com/financial-reports-page. The Annual Report, Notice of Internet Availability of Proxy
Materials, and the Proxy Statement were first made available to stockholders and posted on our website on or
about April 19, 2019.

What is the purpose of the Annual Meeting?

Stockholders will be asked to vote on the following matters:

1) The election of our Board of Directors;

2) An advisory vote to approve executive compensation;

3) The ratification of the selection of Deloitte & Touche LLP as our independent registered public

accounting firm for the fiscal year ending February 2, 2020; and

4)

Such other business as may properly come before the meeting or any adjournment or postponement of
the meeting, including stockholder proposals. At this time, we do not know of any other matters to be
brought before the Annual Meeting.

What is the Notice of Internet Availability of Proxy Materials?

In accordance with rules and regulations adopted by the U.S. Securities and Exchange Commission, or the SEC,
instead of mailing a printed copy of our proxy materials to all stockholders entitled to vote at the Annual
Meeting, we are furnishing the proxy materials to certain of our stockholders over the Internet. If you received a
Notice of Internet Availability of Proxy Materials, or the Notice, by mail, you will not receive a printed copy of
the proxy materials. Instead, the Notice will instruct you as to how you may access and review the proxy
materials and submit your vote on the Internet or by telephone. If you received a Notice by mail and would like
to receive a printed copy of the proxy materials, please follow the instructions for requesting such materials
included in the Notice.

On the date of mailing of the Notice, all stockholders will have the ability to access all of our proxy materials on
a website referred to in the Notice. These proxy materials will be available free of charge.

Can I receive future proxy materials by e-mail?

Yes. You may choose to receive future proxy materials by e-mail by following the instructions provided on the
website referred to in the Notice. Choosing to receive your future proxy materials by e-mail will save us the cost
of printing and mailing documents to you and will reduce the impact of our Annual Meeting on the environment.

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If you choose to receive future proxy materials by e-mail, you will receive an e-mail next year with instructions
containing a link to those materials and a link to the proxy voting site. Your election to receive proxy materials
by e-mail will remain in effect until you terminate it.

Who may vote?

Only stockholders of record at the close of business on April 8, 2019, the record date, are entitled to receive
notice of and to vote at the Annual Meeting. Each holder of our common stock will be entitled to one vote for
each share of our common stock owned as of the record date. As of the record date, there were 78,508,602 shares
of our common stock outstanding and entitled to vote, and there were 320 stockholders of record, which number
does not include beneficial owners of shares held in the name of a bank or brokerage firm. We do not have any
outstanding shares of preferred stock.

How do I vote?

You may vote in person at the Annual Meeting, electronically by submitting your proxy through the Internet, by
telephone or by returning a hard copy of the proxy card before the Annual Meeting. Proxies properly executed,
returned to us on a timely basis and not revoked will be voted in accordance with the instructions contained in the
proxy. If any matter not described in this Proxy Statement is properly presented for action at the meeting, the
persons named in the enclosed proxy will have discretionary authority to vote according to their best judgment.

How do I vote electronically or by telephone?

You may vote by submitting your proxy through the Internet or by telephone. The Internet and telephone voting
procedures are designed to authenticate your identity as a Williams-Sonoma, Inc. stockholder, to allow you to
vote your shares and to confirm that your instructions have been properly recorded. Specific instructions to be
followed for voting on the Internet or by telephone are provided below in this Proxy Statement, in the Notice and
on the proxy card.

Shares Registered Directly in the Name of the Stockholder

If your shares are registered directly in your name in our stock records maintained by our transfer agent, EQ
Shareowner Services, then you may vote your shares:

• on the Internet at www.proxypush.com/wsm; or

• by calling EQ Shareowner Services from within the United States at 866-883-3382.

Proxies for shares registered directly in your name that are submitted on the Internet or by telephone must be
received before noon Pacific Time on Tuesday, June 4, 2019.

Shares Registered in the Name of a Brokerage Firm or Bank

If your shares are held in an account at a brokerage firm or bank, you should follow the voting instructions on the
Notice or the voting instruction card provided by your brokerage firm or bank.

Can I vote my shares by filling out and returning the Notice?

No. The Notice identifies the items to be voted on at the Annual Meeting, but you cannot vote by marking the
Notice and returning it. The Notice provides instructions on how to vote on the Internet or by telephone and how
to request paper copies of the proxy materials.

What if I return my proxy card directly to the company, but do not provide voting instructions?

If a signed proxy card is returned to us without any indication of how your shares should be voted, votes will be
cast “FOR” the election of the directors named in this Proxy Statement, “FOR” the approval, on an advisory

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basis, of the compensation of our Named Executive Officers, and “FOR” the ratification of the selection of
Deloitte & Touche LLP as our independent registered public accounting firm for the fiscal year ending
February 2, 2020.

May I attend the Annual Meeting?

Only stockholders of record at the close of business on April 8, 2019, the record date, are entitled to attend the
Annual Meeting. Stockholders planning to attend the Annual Meeting must present photo identification and proof
of ownership on the record date in order to be admitted. Proof of ownership can be a brokerage or account
statement indicating ownership on April 8, 2019, the Notice of Internet Availability of Proxy Materials, a proxy
card, or a legal proxy or voting instruction card provided by your broker, bank or nominee. We reserve the right
to deny admittance to anyone who cannot adequately show proof of share ownership as of the record date.

What are the directions to attend the Annual Meeting?

The following are directions to attend the Annual Meeting from various locations around the San Francisco Bay
Area:

From the South Bay

Take US-101 Northbound toward San Francisco
Take the US-101 exit on the left
Keep left at the fork to continue on US-101 North
Take exit 434A to merge onto Mission Street/US-101
Turn left at US-101/South Van Ness Avenue
Continue North on Van Ness Avenue
Destination will be on the right

From the East Bay

Take I-80 Westbound across the Bay Bridge toward San Francisco
Take exit 1B to merge onto US-101 North
Take exit 434A to merge onto Mission Street/US-101
Turn left at US-101/South Van Ness Avenue
Continue North on Van Ness Avenue
Destination will be on the right

From the North Bay

Take US-101 Southbound across the Golden Gate Bridge toward San Francisco
Exit onto Richardson Avenue/US-101 toward Lombard Street
Continue to follow US-101
Turn left at US-101/Van Ness Avenue
Continue North on Van Ness Avenue
Destination will be on the right

How many shares must be present to transact business at the Annual Meeting?

Stockholders holding a majority of our outstanding shares as of the record date must be present in person or by
proxy at the Annual Meeting so that we may transact business. This is known as a quorum. Shares that are voted
in person, on the Internet, by telephone or by signed proxy card, and abstentions and broker non-votes, will be
included in the calculation of the number of shares considered to be present for purposes of determining whether
there is a quorum at the Annual Meeting.

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What is a broker non-vote?

The term broker non-vote refers to shares that are held of record by a broker for the benefit of the broker’s clients
but that are not voted at the Annual Meeting by the broker on certain non-routine matters set forth in New York
Stock Exchange, or NYSE, Rule 402.08(B) because the broker did not receive instructions from the broker’s
clients on how to vote the shares and, therefore, was prohibited from voting the shares.

How many votes are needed to elect directors?

Pursuant to a majority voting bylaw adopted by our Board of Directors and further described in our Amended
and Restated Bylaws, the election of each of the nine director nominees requires the affirmative vote of a
majority of the votes cast at the Annual Meeting with respect to each nominee. The number of shares voted “for”
a director nominee must exceed the number of votes cast “against” that nominee for the nominee to be elected as
a director to serve until the next annual meeting or until his or her successor has been duly elected and qualified.
Your proxy will be voted in accordance with your instructions. If no instructions are given, the proxy holders will
vote “FOR” each of the director nominees. If you hold your shares through a brokerage, bank or other nominee,
or in “street name,” it is important to cast your vote if you want it to count in the election of directors. If you hold
your shares in street name and you do not instruct your bank or broker how to vote your shares in the election of
directors, no votes will be cast on your behalf. Broker non-votes and abstentions will have no effect on the
outcome of the election.

Pursuant to the resignation policy adopted by our Board of Directors and further described in our Corporate
Governance Guidelines, any nominee for director who is not elected shall promptly tender his or her conditional
resignation to our Board of Directors following certification of the stockholder vote. The Nominations and
Corporate Governance Committee will consider the resignation offer and recommend to our Board of Directors
the action to be taken with respect to the offered resignation. In determining its recommendation, the
Nominations and Corporate Governance Committee shall consider all factors it deems relevant. Our Board of
Directors will act on the Nominations and Corporate Governance Committee’s recommendation within 90 days
following certification of the stockholder vote and will publicly disclose its decision with respect to the director’s
resignation offer (and the reasons for rejecting the resignation offer, if applicable).

Any director who tenders his or her resignation pursuant to the resignation policy shall not participate in the
Nominations and Corporate Governance Committee’s recommendation or Board of Directors action regarding
whether to accept the resignation offer. If each member of the Nominations and Corporate Governance
Committee is required to tender his or her resignation pursuant to the resignation policy in the same election,
then the independent directors of our Board of Directors who are not required to tender a resignation pursuant to
the resignation policy shall consider the resignation offers and make a recommendation to our Board of
Directors.

To the extent that one or more directors’ resignations are accepted by our Board of Directors, our Board of
Directors in its discretion may determine either to fill such vacancy or vacancies or to reduce the size of the
Board within the authorized range.

How many votes are needed to approve Proposals 2 and 3?

Proposals 2 and 3 require the affirmative vote of holders of a majority of voting power entitled to vote thereon,
present in person or represented by proxy, at the Annual Meeting. Proxy cards marked “abstain” will have the
effect of a “NO” vote and broker non-votes will have no effect on the outcome of the vote.

The outcome of Proposal 2, the advisory vote on the approval of the compensation of our Named Executive
Officers, will not be binding on us or the Board. However, the Board and the Compensation Committee will
review the voting results and take them into consideration when making future decisions regarding executive
compensation.

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Are there any stockholder proposals this year?

No stockholder proposals are included in this Proxy Statement, and we have not received notice of any
stockholder proposals to be raised at this year’s Annual Meeting.

What if I want to change my vote(s)?

You may revoke your proxy prior to the close of voting at the Annual Meeting by any of the following methods:

• sending written notice of revocation to our Secretary;

• sending a signed proxy card bearing a later date;

• voting by telephone or on the Internet at a later date; or

• attending the Annual Meeting, revoking your proxy and voting in person.

What is householding?

Householding is a cost-cutting procedure used by us and approved by the SEC to limit duplicate copies of our
proxy materials being printed and delivered to stockholders sharing a household. Under the householding
procedure, we send only one Notice or Annual Report and Proxy Statement to stockholders of record who share
the same address and last name, unless one of those stockholders notifies us that the stockholder would like a
separate Notice or Annual Report and Proxy Statement. A separate proxy card is included in the materials for
each stockholder of record. A stockholder may notify us that the stockholder would like a separate Notice or
Annual Report and Proxy Statement by phone at 415-421-7900 or by mail at the following mailing address:
Williams-Sonoma, Inc., Attention: Annual Report Administrator, 3250 Van Ness Avenue, San Francisco,
California 94109. If we receive such notification that the stockholder wishes to receive a separate Notice or
Annual Report and Proxy Statement, we will promptly deliver such Notice or Annual Report and Proxy
Statement. If you wish to update your participation in householding, you may contact your broker or our mailing
agent, Broadridge Investor Communications Solutions, at 800-542-1061.

What if I received more than one proxy card?

If you received more than one proxy card, it means that you have multiple accounts with brokers and/or our
transfer agent. You must complete each proxy card in order to ensure that all shares beneficially held by you are
represented at the meeting. If you are interested in consolidating your accounts, you may contact your broker or
our transfer agent, EQ Shareowner Services, at 800-468-9716.

Who pays the expenses incurred in connection with the solicitation of proxies?

We pay all of the expenses incurred in preparing, assembling and mailing the Notice or this Proxy Statement and
the materials enclosed. We have retained Skinner & Company to assist in the solicitation of proxies at an
estimated cost to us of $7,000. Some of our officers or employees may solicit proxies personally or by telephone
or other means. None of those officers or employees will receive special compensation for such services.

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CORPORATE GOVERNANCE

Director Independence

Our Board of Directors has determined that Adrian Bellamy, Scott Dahnke, Robert Lord, Anne Mulcahy, Grace
Puma, Christiana Smith Shi, Sabrina Simmons, and Frits van Paasschen meet the independence requirements of
our “Policy Regarding Director Independence Determinations,” which is part of our Corporate Governance
Guidelines. Accordingly, the Board has determined that none of these director nominees has a material
relationship with us and that each of these nominees is independent within the meaning of the NYSE and SEC
director independence standards, as currently in effect. Further, each member of our Board committees satisfies
the independence requirements of the NYSE and SEC, and any heightened independence standards applicable to
each committee on which they serve. The Board’s independence determination was based on information
provided by our director nominees and discussions among our officers and directors, including consideration of
our purchases of hardware, software and services from IBM in assessing Mr. Lord’s independence.

Board Leadership Structure

We currently separate the positions of Chief Executive Officer and Chairman of the Board. Mr. Bellamy, an
independent director, has served as our Chairman of the Board since May 2010. Our Corporate Governance
Guidelines provide that in the event that the Chairman of the Board is not an independent director, the Board
shall elect a Lead Independent Director. As Mr. Bellamy is an independent director, we have not appointed a
separate Lead Independent Director.

Separating the positions of Chief Executive Officer and Chairman of the Board maximizes the Board’s
independence and aligns our leadership structure with current trends in corporate governance best practices. Our
Chief Executive Officer is responsible for day-to-day leadership and for setting the strategic direction of the
company, while the Chairman of the Board provides independent oversight and advice to our management team,
and presides over Board meetings.

Board Meetings and Executive Sessions

During fiscal 2018, our Board held a total of six meetings. Each director who was a member of our Board during
fiscal 2018 attended at least 75% of the aggregate of (i) the total number of meetings of the Board held during the
period for which such director served as a director and (ii) the total number of meetings held by all committees of
the Board on which such director served during the periods that such director served.

It is the Board’s policy to have a separate meeting time for independent directors, typically during the regularly
scheduled Board meetings. During fiscal 2018, executive sessions were led by our Chairman of the Board,
Mr. Bellamy.

Attendance of Directors at Annual Meeting of Stockholders

It is our policy that directors who are nominated for election at our Annual Meeting should attend the Annual
Meeting. All of our directors who were nominated for election at our 2018 Annual Meeting attended the meeting.

Board Committees

Our Board has three standing committees: the Audit and Finance Committee, the Compensation Committee and
the Nominations and Corporate Governance Committee. Each committee operates under a written charter
adopted by the Board. The committee charters are each available on the company’s website at
ir.williams-sonomainc.com/governance and are also available in print to any stockholder upon request.

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The following table sets forth the members of each committee as of April 8, 2019, the functions of each
committee, and the number of meetings held during fiscal 2018.

Committee and Members

Audit and Finance:

Sabrina Simmons, Chair
Robert Lord
Grace Puma
Christiana Smith Shi

Compensation:

Adrian Bellamy, Chair
Anthony Greener
Frits van Paasschen

Nominations and Corporate
Governance:

Christiana Smith Shi, Chair
Adrian Bellamy
Anthony Greener

Number of
Meetings in
Fiscal 2018

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Functions of Committee

• Assists our Board in its oversight of the integrity of our
financial statements; the qualifications, independence,
retention and compensation of our independent registered
public accounting firm; the performance of our internal audit
function; and our compliance with legal and regulatory
requirements;

• Prepares the report that the SEC rules require to be included

in our annual proxy statement;

• Reviews and recommends policies related to dividend, stock

repurchase and foreign currency programs; and

• Assists the Board with its oversight of our major financial

risk exposures, and reviews with management such exposures
and the steps management has taken to monitor and control
such exposures.

• Reviews and determines our executive officers’ compensation;
• Reviews and determines our general compensation goals and

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guidelines for our employees;

• Administers certain of our compensation plans and provides

assistance and recommendations with respect to other
compensation plans;

• Reviews the compensation discussion and analysis report that

the SEC rules require to be included in our annual proxy
statement;

• Assists the Board with its oversight of risk arising from our
compensation policies and programs, and assesses on an
annual basis potential material risk from our compensation
policies and programs; and

• Appoints, sets the compensation of, and determines

independence of any compensation consultant or other
advisor retained.

• Reviews and recommends corporate governance policies;
• Identifies and makes recommendations for nominees for

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director and considers criteria for selecting director
candidates;

• Considers stockholders’ director nominations and proposals;
• Reviews and determines our compensation policy for our

non-employee directors;

• Considers resignation offers of director nominees and

recommends to the Board the action to be taken with respect
to each such offered resignation; and

• Oversees the evaluation of our Board and our senior

management team.

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Audit and Finance Committee

The Board has determined that each member of the Audit and Finance Committee is independent under the
NYSE rules, as currently in effect, and Rule 10A-3 of the Securities Exchange Act of 1934, as amended. The
Board has determined that Ms. Simmons is an “audit committee financial expert” under the SEC rules. The
Board has also determined that each Audit and Finance Committee member is “financially literate,” as described
in the NYSE rules.

Compensation Committee

The Board has determined that each member of the Compensation Committee is independent under the NYSE
rules, as currently in effect, is an “outside director” as such term is defined with respect to Section 162(m) of the
Internal Revenue Code and is a “non-employee director” under Section 16(b) of the Securities Exchange Act of
1934.

Compensation Committee Interlocks and Insider Participation

Mr. Bellamy, Rose Marie Bravo, Mr. Greener, Jerry Stritzke and Mr. van Paasschen served as members of the
Compensation Committee during fiscal 2018. No member of this committee was at any time during fiscal 2018
or at any other time an officer or employee of the company, or had any relationship with the company requiring
disclosure under Item 404 of Regulation S-K. In addition, none of our executive officers served as a member of
the board of directors or compensation committee of any entity that has or had one or more executive officers
serving as a member of our Board or Compensation Committee.

Nominations and Corporate Governance Committee

The Board has determined that each member of the Nominations and Corporate Governance Committee is
independent under the NYSE rules currently in effect. Each member of the Nominations and Corporate
Governance Committee is a non-employee director.

During fiscal 2018, in furtherance of the Nominations and Corporate Governance Committee’s functions, the
Committee took the following actions, among other things:

• Evaluated the composition of the Board, and considered desired skill sets, qualities and experience for

potential future Board members, as well as potential candidates;

• Evaluated the composition of the committees of the Board;

• Considered and recommended to the Board the submission to stockholders of the director nominees

described in the company’s 2018 Proxy Statement; and

• Managed the annual Board self-assessment process.

Director Nominations

The Nomination and Corporate Governance Committee’s criteria and process for evaluating and identifying the
candidates that it selects, or recommends to the Board for selection, as director nominees are as follows:

• The Nominations and Corporate Governance Committee periodically reviews the current composition and

size of the Board;

• The Nominations and Corporate Governance Committee manages the annual self-assessment of the

Board as a whole and considers the performance and qualifications of individual members of the Board
when recommending individuals for election or re-election to the Board;

• The Nominations and Corporate Governance Committee reviews the qualifications of any candidates who
have been properly recommended by stockholders, as well as those candidates who have been identified
by management, individual members of the Board or, if it deems appropriate, a search firm. Such review

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may, in the Nominations and Corporate Governance Committee’s discretion, include a review solely of
information provided to it or also may include discussions with persons familiar with the candidate, an
interview with the candidate or other actions that the Nominations and Corporate Governance Committee
deems appropriate;

• In evaluating the qualifications of candidates for the Board, the Nominations and Corporate Governance
Committee considers many factors, including issues of character, judgment, independence, financial
expertise, industry experience, range of experience, and other commitments. The Nominations and
Corporate Governance Committee values diversity, but does not assign any particular weight or priority
to any particular factor. The Nominations and Corporate Governance Committee considers each
individual candidate in the context of the current perceived needs of the Board as a whole. While the
Nominations and Corporate Governance Committee has not established specific minimum qualifications
for director candidates, it believes that candidates and nominees must be suitable for a Board that is
composed of directors (i) a majority of whom are independent; (ii) who are of high integrity; (iii) who
have qualifications that will increase the overall effectiveness of the Board; and (iv) who meet the
requirements of all applicable rules, such as financial literacy or financial expertise with respect to Audit
and Finance Committee members;

• In evaluating and identifying candidates, the Nominations and Corporate Governance Committee has the

sole authority to retain and terminate any third-party search firm that is used to identify director
candidates and the sole authority to approve the fees and retention terms of any search firm;

• After such review and consideration, the Nominations and Corporate Governance Committee

recommends to the Board the slate of director nominees; and

• The Nominations and Corporate Governance Committee endeavors to notify, or cause to be notified, all

director candidates of the decision as to whether to nominate individuals for election to the Board.

There are no differences in the manner in which the Nominations and Corporate Governance Committee
evaluates nominees for director based on whether the nominee is recommended by a stockholder, management or
a search firm.

Stockholder Recommendations

The Nominations and Corporate Governance Committee will consider recommendations from stockholders
regarding possible director candidates for election at next year’s Annual Meeting. Pursuant to our Stockholder
Recommendations Policy, the Nominations and Corporate Governance Committee considers recommendations
for candidates to the Board from stockholders holding no fewer than 500 shares of the company’s common stock
continuously for at least six months prior to the date of the submission of the recommendation.

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A stockholder that desires to recommend a candidate for election to the Board shall direct the recommendation in
writing to Williams-Sonoma, Inc., Attention: Corporate Secretary, 3250 Van Ness Avenue, San Francisco,
California 94109. The recommendation must include: (i) the candidate’s name, home and business contact
information; (ii) detailed biographical data and qualifications of the candidate; (iii) information regarding any
relationships between the candidate and the company within the last three years; (iv) evidence of the
recommending person’s ownership of company common stock; (v) a statement from the recommending
stockholder in support of the candidate; and (vi) a written indication by the candidate of his or her willingness to
serve if elected. A stockholder that desires to recommend a person directly for election to the Board at the
company’s Annual Meeting must also meet the deadlines and other requirements set forth in Rule 14a-8 of the
Securities Exchange Act of 1934 and the company’s Restated Bylaws, each of which are described in the
“Stockholder Proposals” section on page 61.

Each director nominated in this Proxy Statement was recommended for election to the Board by the Nominations
and Corporate Governance Committee. Ms. Mulcahy was initially recommended for appointment to the Board in

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2018 by the company’s human resources department, which led the search for qualified director candidates.
Mr. Dahnke was initially recommended for appointment to the Board in 2019 by Ms. Alber. The Board did not
receive any director nominee recommendation from any stockholder in connection with this Proxy Statement.

Risk Oversight

Board Oversight of Risk

The Board actively manages the company’s risk oversight process and receives regular reports from management
on areas of material risk to the company, including operational, financial, legal and regulatory risks. The Board is
also responsible for oversight of the company’s cybersecurity risks. Our Board committees assist the Board in
fulfilling its oversight responsibilities in certain areas of risk. The Audit and Finance Committee assists the
Board with its oversight of the company’s major financial risk exposures. Additionally, in accordance with
NYSE requirements, the Audit and Finance Committee reviews with management the company’s major financial
risk exposures and the steps management has taken to monitor and control such exposures, including the
company’s risk assessment and risk management policies. The Compensation Committee assists the Board with
its oversight of risks arising from our compensation policies and programs and assesses on an annual basis
potential material risk to the company from its compensation policies and programs, including incentive and
commission plans at all levels. The Nominations and Corporate Governance Committee assists the Board with its
oversight of risks associated with Board organization, Board independence, succession planning, and corporate
governance. While each committee is responsible for evaluating certain risks and overseeing the management of
such risks, the entire Board is regularly informed through committee reports about such risks.

Evaluation of Risks Relating to Compensation Programs

Our Compensation Committee is responsible for monitoring our compensation policies and programs relative to
all our employees, including non-executive officers, for potential risks that are reasonably likely to have a
material adverse effect on our company. In performing its duties, the Compensation Committee regularly reviews
and discusses potential risks that could arise from our employee compensation plans and programs with our
management and the Compensation Committee’s independent compensation consultant. The Compensation
Committee is responsible for reporting to the Board any material risks associated with our compensation plans
and programs, including recommended actions to mitigate such risks.

For fiscal 2018, the Compensation Committee retained an independent consultant, F.W. Cook, to identify and
assess the risks inherent in the company’s compensation programs and policies. Accordingly, F.W. Cook
evaluated the company’s executive and non-executive compensation programs for such risk and the mechanisms
in our programs designed to mitigate these risks. Among other things, F.W. Cook reviewed our pay philosophy,
forms of incentives, performance metrics, balance of cash and equity compensation, balance of long-term and
short-term incentive periods, compensation governance practices, and equity grant administration practices.
Based on the assessment, F.W. Cook concluded that our compensation programs and policies do not create risks
that are reasonably likely to have a material adverse effect on our company.

Director Compensation

Highlights

• Emphasis on equity in the overall compensation mix to support alignment with our stockholders.

• Full-value equity grants under a fixed-value annual grant policy with vesting for retention purposes.

• No performance-based equity awards.

• A robust stock ownership guideline to support stockholder alignment.

• A stockholder-approved annual limit on total director compensation.

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• No retirement benefits and limited perquisites.

• Recent changes:

O

In fiscal 2018, our Board eliminated per-meeting fees for committee meeting attendance and shifted
to a retainer-only compensation program in accordance with the compensation practices of our
peers.

O Effective as of the start of fiscal 2019, our Board reduced the additional annual cash and equity
compensation of our Chair of the Board by 50% to align his compensation with market practice.

Director Compensation Program

Overview

Our non-employee directors receive cash compensation and equity grants for their service on our Board, with
additional cash and equity compensation provided to the Chair of the Board and the Chair of each Board
committee. Decisions regarding our non-employee director compensation program are approved by the full
Board based on recommendations by the Nominations and Corporate Governance Committee. In making such
recommendations, the Nominations and Corporate Governance Committee takes into consideration the duties and
responsibilities of our non-employee directors, the director compensation practices of peer companies and
whether such recommendations align with the interests of our stockholders. The Nominations and Corporate
Governance Committee periodically reviews the total compensation of our non-employee directors and each
element of our director compensation program. At the direction of the Nominations and Corporate Governance
Committee, the Compensation Committee’s independent compensation consultant analyzes the competitive
position of the company’s director compensation program against the peer group used for executive
compensation purposes.

Fiscal 2018 Compensation Changes

From January 29, 2018, the first day of fiscal 2018, until our 2018 Annual Meeting of Stockholders on May 30,
2018, our non-employee directors received cash compensation in the amount of $2,000 for each committee
meeting they attended for committees of which they were a member. Effective as of our 2018 Annual Meeting,
our Board eliminated this per-committee meeting attendance fee and increased cash compensation and the value
of the equity grant paid to non-employee directors. The Board believed that this change in structure would
provide our non-employee directors with a comparable level of compensation while more closely aligning our
non-employee director compensation with that of our peers, which would allow us to continue to attract and
retain top director candidates to serve on our Board.

Fiscal 2019 Board Chair Compensation Changes

The compensation program for our Chair of the Board reflects the value he provides to the company as a senior
advisor with a wealth of retail and consumer product experience and great depth of knowledge about our
business. Following the recommendation of the Nominations and Corporate Governance Committee and the
Compensation Committee’s compensation consultant, in March 2019 the Board determined to reduce the
additional annual cash and equity compensation paid to our Chair of the Board, effective as of the start of fiscal
2019, by 50% from fiscal 2018 compensation amounts, resulting in a reduction from $200,000 to $100,000 for
each of the cash and equity components. This compensation reduction was made to align the Chair’s
compensation with market practice.

Director Stock Ownership Policy

The Board has approved a stock ownership policy. Each non-employee director must hold at least $400,000
worth of shares of company stock by the fifth anniversary of such director’s initial election to the Board. If a
director holds at least $400,000 worth of shares of company stock during the required time period, but the value
of such director’s shares decreases below $400,000 due to a drop in the company’s stock price, the director shall
be deemed to have complied with this policy so long as the director does not sell shares of company stock. If a

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director has not complied with this policy during the required time period, then the director may not sell any
shares until such director holds at least $400,000 worth of shares of company stock. A director’s unvested
restricted stock units will not count toward satisfying the ownership requirements. As of April 8, 2019, all of our
directors have satisfied the ownership requirements or have been on the Board for less than five years.

Stockholder Approved Compensation Limit

In May 2018, our stockholders approved the amendment and restatement of our 2001 Long-Term Incentive Plan
to amend the maximum annual limit on non-employee director compensation to cover both cash fees and equity
awards to non-employee directors and provide that stock awards granted during a single fiscal year under the
plan or otherwise, taken together with any cash fees paid during such fiscal year for services on the Board, will
not exceed $750,000 in total value for any non-employee director.

Fiscal 2018 and Fiscal 2019 Non-Employee Director Compensation

The following table sets forth non-employee director compensation amounts for fiscal 2018 and fiscal 2019.

Per-Committee Meeting Attendance Fee . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Annual Cash Compensation for Board Service(1)(2) . . . . . . . . . . . . . . . . . . .
Annual Equity Grant for Board Service(2)(3)(4)
. . . . . . . . . . . . . . . . . . . . . .
Annual Cash Compensation to Chair of the Board(1) . . . . . . . . . . . . . . . . . . .
Annual Equity Grant to Chair of the Board(3) . . . . . . . . . . . . . . . . . . . . . . . .
Annual Cash Compensation to Chair of the Audit and Finance

Committee(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Annual Equity Grant to Chair of the Audit and Finance Committee(3) . . . . .
Annual Cash Compensation to Chair of the Compensation Committee(1) . . .
Annual Equity Grant to Chair of the Compensation Committee(3) . . . . . . . .
Annual Cash Compensation to Chair of the Nominations and Corporate

Governance Committee(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Annual Equity Grant to Chair of the Nominations and Corporate

Governance Committee(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fiscal 2018
Prior to
Annual
Meeting

$2,000 per
meeting
$
66,000
$ 154,000
$ 200,000
$ 200,000

Fiscal 2018
Effective
as of
Annual
Meeting

Fiscal 2019

—

—

$ 80,000
$165,000
$200,000
$200,000

$ 80,000
$165,000
$100,000
$100,000

$
$
$
$

$

$

25,500
25,500
12,500
12,500

$ 25,500
$ 25,500
$ 12,500
$ 12,500

$ 25,500
$ 25,500
$ 12,500
$ 12,500

8,250

8,250

$

$

8,250

8,250

$

$

8,250

8,250

(1) The annual cash compensation is paid in quarterly installments so long as the non-employee director

continues to serve on the Board at the time of such payments.

(2) Any cash compensation or equity grant otherwise payable to Scott Dahnke shall instead be paid directly to

or transferred from Mr. Dahnke to a non-investment fund affiliate of his employer.

(3) The annual equity grant is awarded on the date of the Annual Meeting. Equity grants are made in the form

of restricted stock units. These restricted stock units vest on the earlier of one year from the date of grant or
the day before the next regularly scheduled annual meeting, subject to continued service through the vesting
date. The number of restricted stock units granted is determined by dividing the total monetary value of each
award, as set forth in the table, by the closing price of our common stock on the trading day prior to the
grant date, rounding down to the nearest whole share. Directors also receive dividend equivalent payments
with respect to outstanding restricted stock unit awards.

(4) Directors who are appointed to the Board after the company’s last Annual Meeting receive an equity grant

on the appointment date on a prorated basis based on the number of days that the director is scheduled to
serve between the appointment date to the Board and the date one year from the prior year’s Annual
Meeting.

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In addition to the compensation described above, non-employee directors received reimbursement for travel
expenses related to attending our Board, committee or business meetings. Non-employee directors and their
spouses received discounts on our merchandise.

Non-Employee Director Summary Compensation Table

The following table shows the compensation provided to non-employee directors who provided services during
fiscal 2018.

Adrian Bellamy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rose Marie Bravo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Anthony Greener
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Robert Lord . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Anne Mulcahy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Grace Puma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Christiana Smith Shi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sabrina Simmons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jerry Stritzke . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Frits van Paasschen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Fees Earned
or Paid in
Cash ($)

$299,846
$ 28,159
$ 87,346
$ 81,346
$ 20,659
$ 83,346
$ 97,596
$108,846
$ 81,346
$ 79,346

Stock
Awards ($)(1)

$377,499(4)

—

$164,951(5)
$164,951(5)
$ 97,589(6)
$164,951(5)
$173,212(7)
$190,446(8)
$164,951(5)
$164,951(5)

All Other
Compensation
($)(2)(3)

$53,062
69
$
$
110
$ 4,609
226
$
832
$
$ 2,698
$
565
$ 1,438
$ 1,711

Total ($)

$730,407
$ 28,228
$252,407
$250,906
$118,474
$249,129
$273,506
$299,857
$247,735
$246,008

(1) Represents the grant date fair value of the restricted stock unit awards granted in fiscal 2018 as calculated in
accordance with FASB ASC Topic 718, by multiplying the closing price of our common stock on the
trading day prior to the grant date by the number of restricted stock units granted. As of February 3, 2019,
the non-employee directors held the following numbers of unvested restricted stock units: Adrian Bellamy:
6,900; Anthony Greener: 3,015; Robert Lord: 3,015; Anne Mulcahy: 1,716; Grace Puma: 3,015; Christiana
Smith Shi: 3,166; Sabrina Simmons: 3,481; Jerry Stritzke: 3,015; and Frits van Paasschen: 3,015.

(2) Represents the taxable value of discount on merchandise.

(3) Excludes dividend equivalent payments, which were previously factored into the grant date fair value of

disclosed equity awards.

(4) Represents the grant date fair value associated with a restricted stock unit award of 6,900 shares of common
stock made on May 30, 2018, with a fair value as of the grant date of $54.71 per share for an aggregate grant
date fair value of $377,499.

(5) Represents the grant date fair value associated with a restricted stock unit award of 3,015 shares of common
stock made on May 30, 2018, with a fair value as of the grant date of $54.71 per share for an aggregate grant
date fair value of $164,951.

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(6) Represents the grant date fair value associated with a restricted stock unit award of 1,716 shares of common

stock made on October 26, 2018, with a fair value as of the grant date of $56.87 per share for an aggregate
grant date fair value of $97,589.

(7) Represents the grant date fair value associated with a restricted stock unit award of 3,166 shares of common
stock made on May 30, 2018, with a fair value as of the grant date of $54.71 per share for an aggregate grant
date fair value of $173,212.

(8) Represents the grant date fair value associated with a restricted stock unit award of 3,481 shares of common
stock made on May 30, 2018, with a fair value as of the grant date of $54.71 per share for an aggregate grant
date fair value of $190,446.

13

Corporate Governance Guidelines and Code of Business Conduct and Ethics

Our Corporate Governance Guidelines and our Code of Business Conduct and Ethics, both of which apply to all
of our employees, including our Chief Executive Officer, Chief Financial Officer and Controller, are available on
our website at ir.williams-sonomainc.com/governance. Copies of our Corporate Governance Guidelines and our
Code of Business Conduct and Ethics are also available upon written request and without charge to any
stockholder by writing to: Williams-Sonoma, Inc., Attention: Corporate Secretary, 3250 Van Ness Avenue, San
Francisco, California 94109. To date, there have been no waivers that apply to our Chief Executive Officer, Chief
Financial Officer, Controller or persons performing similar functions under our Code of Business Conduct and
Ethics. We intend to disclose any amendment to, or waivers of, the provisions of our Code of Business Conduct
and Ethics that affect our Chief Executive Officer, Chief Financial Officer, Controller or persons performing
similar functions by posting such information on our website at ir.williams-sonomainc.com/governance.

Communicating with Members of the Board

Stockholders and all other interested parties may send written communications to the Board or to any of our
directors individually, including non-management directors and the Chairman of the Board, at the following
address: Williams-Sonoma, Inc., Attention: Corporate Secretary, 3250 Van Ness Avenue, San Francisco,
California 94109. All communications will be compiled by our Corporate Secretary and submitted to the Board
or an individual director, as appropriate, on a periodic basis.

14

PROPOSAL 1

ELECTION OF DIRECTORS

Upon the recommendation of our Nominations and Corporate Governance Committee, our Board has nominated
the persons set forth in the tables below. Our Board has no reason to believe that any of the nominees will be
unwilling or unable to serve as a director. However, should a nominee become unwilling or unable to serve prior
to the Annual Meeting, our Nominations and Corporate Governance Committee would recommend another
person or persons to be nominated by our Board to stand for election, and your proxies would be voted for the
person or persons selected by the committee and nominated by our Board.

There are no family or special relationships between any director nominee or executive officer and any other
director nominee or executive officer. There are no arrangements or understandings between any director
nominee or executive officer and any other person pursuant to which he or she has been or will be selected as our
director and/or executive officer.

Information Regarding the Director Nominees

The following table sets forth information, as of April 8, 2019, with respect to each director nominee. We have
also included information about each nominee’s specific experience, qualifications, attributes and skills that led
the Board to conclude that he or she should serve as a director of the company, in light of our business and
structure, at the time we file this Proxy Statement. Each director nominee furnished the biographical information
set forth in the table.

Executive Officer:

Nominee

Laura Alber . . . . . . . . . .
Age 50

Director
Since

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years

Specific Experience,
Qualifications,
Attributes and Skills

2010

• Chief Executive Officer since

• Extensive retail industry,

2010

• President since 2006
• President, Pottery Barn Brands,

2002 – 2006

• Executive Vice President, Pottery

Barn, 2000 – 2002

• Senior Vice President, Pottery
Barn Catalog and Pottery Barn
Kids Retail, 1999 – 2000
• Director, Fitbit, Inc. (fitness

trackers), since 2016
• Director, RealD Inc.

(3D technologies), 2013 – 2015

merchandising and operational
experience, including 24 years of
experience with the company
• Implemented successful growth

strategies, including Pottery Barn
Kids, Pottery Barn Bed + Bath and
PBteen, as well as the company’s
global expansion

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15

Independent Directors:

Nominee

Adrian Bellamy . . . . . . .
Age 77

Director
Since

1997

Specific Experience,
Qualifications,
Attributes and Skills

• Extensive experience as both an

executive and director in the retail
industry, including 12 years as
Chairman and Chief Executive
Officer of DFS Group Ltd.
• Broad perspective of the retail
industry from current and past
positions on the Boards of other
retailers including The Gap, The
Body Shop and Gucci

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years

• Chairman of the Board
• Chair of the Compensation

Committee and member of the
Nominations and Corporate
Governance Committee

• Chairman, Total Wine and More

(liquor retailer) since 2011
• Chairman and Director, Action

Holding B.V. (non-food discount
retailer) since 2013

• Director, Reckitt Benckiser plc

(household, personal, health and
food products), 2003 – 2018;
Chairman, 2003 – 2017

• Director, The Gap, Inc. (clothing),

1995 – 2014

• Chairman and Director, The Body
Shop International plc (personal
care products), 2002 – 2008

Scott Dahnke . . . . . . . . .
Age 53

2019

• Global co-CEO since 2016,

• Extensive experience building

brand equity in leading consumer
brands

• Substantial expertise in the global

retail and consumer industry

Managing Partner, 2003 – 2015,
L Catterton (private equity)
• Managing Director, Deutsche
Bank Capital Partners (private
equity), 2002 – 2003
• Managing Director, AEA
Investors (private equity),
1998 – 2002

• Chief Executive Officer,

infoGROUP Inc. (formerly known
as InfoUSA; Nasdaq-listed)
(marketing), 1997 – 1998

• Principal (Partner), McKinsey &

Company (management
consulting), 1991 – 1997

• Director, Noodles & Company

(restaurant) 2011 – 2019

16

Specific Experience,
Qualifications,
Attributes and Skills

• Extensive technology and digital
marketing expertise, with over
15 years as an executive

• Strong understanding of global
consumer communications
strategy

Nominee

Robert Lord . . . . . . . . . .
Age 56

Director
Since

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years

2017

• Member of the Audit and Finance

Committee

• Senior Vice President: Cognitive
Applications, since 2019, Chief
Digital Officer, 2016 – 2019, IBM
(technology)

• President of AOL, 2015 – 2016,

CEO of AOL Platforms,
2013 – 2015, at Verizon
Communications Inc.
(telecommunications)
• Global CEO of Razorfish,

2010 – 2013, CEO of Digital
Technology Division, 2013, CEO
of “VivaKi Interactive”,
2011 – 2013, at Publicis Groupe
(digital marketing)

• Global CEO of Razorfish,
2009 – 2010, at Microsoft
Corporation (digital marketing)

• Executive Vice President,

SBI-Razorfish Inc., 2003 – 2004
(digital marketing)

• Chief Operating Officer,

Razorfish Inc., 2002 – 2003
(digital marketing)

• Author, Converge: Transforming
Business At the Intersection of
Marketing and Technology,
published 2013

Anne Mulcahy . . . . . . . .
Age 66

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2018

• Lead Independent Director,

• Extensive insight into

organizational and operational
management issues crucial to a
large public company

• Strong reputation for leadership in
business innovation and talent
development

Johnson & Johnson (consumer
healthcare products) since 2012;
director since 2009

• Director, Graham Holdings

Company (education and media)
since 2008

• Director, LPL Financial Holdings
Inc. (broker-dealer) since 2013

• Chief Executive Officer,

2001 – 2009, and Chairman,
2002 – 2010, Xerox Corporation
(technology and services); other
roles of increasing responsibility,
1976 – 2001

• Director, Target Corporation

(retail), 1997 – 2017

17

Nominee

Grace Puma . . . . . . . . . .
Age 56

Christiana Smith Shi . . .
Age 59

Specific Experience,
Qualifications,
Attributes and Skills

• Extensive knowledge of global
procurement and supply chain
operations, with over 20 years as
an executive

• Strong experience in global team

leadership and strategy
development

Director
Since

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years

2017

• Member of the Audit and Finance

Committee

• Executive Vice President, Global
Operations, since 2017, Senior
Vice President & Chief Supply
Officer, 2010 – 2015, Senior Vice
President & Global Chief
Procurement Officer,
2010 – 2015, PepsiCo, Inc. (food
and beverage)

• Senior Vice President & Global
Chief Procurement Officer,
United Airlines (airline),
2007 – 2010

• Vice President, Kraft Foods

(food), 1999 – 2007

• Director, Marietta Corporation

(personal care amenities),
2010 – 2015

2017

• Chair of the Nominations and

• Extensive expertise in digital

commerce, global retail
expansion, retail technology, store
operations and supply chain, with
over 15 years of experience as an
e-commerce executive

• Strong understanding of global

retail and operations

Corporate Governance Committee
and member of the Audit and
Finance Committee

• Founder and Principal, Lovejoy
Advisors, LLC (digital advisory
services) since 2016

• President, Direct-to-Consumer,
2013 – 2016, Vice President,
E-Commerce 2012 – 2013, Chief
Operating Officer, Global
Direct-to-Consumer, 2010 – 2012,
Nike Inc. (athletic footwear and
apparel)

• Director and Senior Partner,

2000 – 2010, Principal (Partner),
1994 – 2000, various positions,
1986 – 1994, McKinsey & Co.,
Inc. (consulting)

• Director, Mondelez International,

Inc. (snacks) since 2016

• Director, United Parcel Service,

Inc. (logistics) since 2018
• Director, West Marine, Inc.

(boating and fishing supplies),
2011 – 2017

18

Specific Experience,
Qualifications,
Attributes and Skills

• Extensive financial and

accounting expertise as chief
financial officer of a large public
company

• Extensive experience as an

executive in the retail industry,
including 16 years at The Gap,
Inc.

• Extensive experience in retail and
hospitality, with over 15 years of
experience as an executive
• Strong understanding of global
retail operations and strategy

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Nominee
Sabrina Simmons . . . . .
Age 55

Frits van Paasschen . . . .
Age 58

Director
Since
2015

Position with the Company and
Business Experience, including
Directorships Held During Past Five Years
• Chair of the Audit and Finance

Committee

• Executive Vice President, Chief
Financial Officer, The Gap, Inc.
(clothing), 2008 – 2017
• Executive Vice President,

Corporate Finance, 2007 – 2008,
Senior Vice President, Corporate
Finance and Treasurer,
2003 – 2007, Vice President and
Treasurer, 2001 – 2003, The Gap,
Inc.

• Director, e.l.f. Cosmetics, Inc.

(cosmetics) since 2016

• Director, Columbia Sportswear
Company (outdoor apparel and
gear) since 2018

2017

• Member of the Compensation

Committee

• Member, Advisory Board, Royal
DSM N.V. (life and material
sciences) since 2017

• Member, Board of Advisors,

CitizenM Hotels (hotels) since
2017

• Chairman, Convene (workspace
and property technology) since
2017

• Author, The Disruptors’ Feast,

published 2017

• President, Chief Executive

Officer, Starwood Hotels and
Resorts (hotels), 2007 – 2015

• President, Chief Executive

Officer, Coors Brewing Company
(beer), 2005 – 2007

• GM (President) Europe, Middle
East & Africa, 2000 – 2004, GM
(President) Americas and Africa,
1998 – 2000, Vice President
Strategic Planning, 1997 – 1998,
Nike Inc. (athletic footwear and
apparel)

• Chairman, Supervisory Board,

Apollo Hotels (hotels)
2016 – 2018

• Director, Barclays PLC (banking),

2013 – 2016

• Director, Jones Apparel Group
Inc. (clothing), 2004 – 2007

• Director, Oakley, Inc. (sunglasses
and athletic apparel), 2004 – 2007

19

Required Vote for This Proposal

The election of each director nominee requires the affirmative vote of a majority of the votes cast at the Annual
Meeting with respect to each nominee. The number of shares voted “for” a director nominee must exceed the
number of votes cast “against” that nominee for the nominee to be elected as a director to serve until the next
annual meeting or until his or her successor has been duly elected and qualified.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” THE
ELECTION OF ALL OF THE DIRECTOR NOMINEES LISTED ABOVE.

20

ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION

PROPOSAL 2

This is a proposal asking stockholders to approve, on an advisory basis, the compensation of our Named
Executive Officers as disclosed in this Proxy Statement in accordance with the Dodd-Frank Wall Street Reform
and Consumer Protection Act of 2010, or the “Dodd-Frank Act,” and as required under Section 14A of the
Exchange Act. This proposal is commonly known as a “Say on Pay” proposal and gives our stockholders the
opportunity to express their views on the compensation of our Named Executive Officers. The company’s current
policy is to hold a Say on Pay vote each year, and we expect to hold another advisory vote with respect to
executive compensation at the 2020 Annual Meeting.

Compensation Program and Philosophy

As described in detail under the heading “Executive Compensation,” our executive officer compensation
program is constructed to attract, retain and motivate a highly qualified executive team to support our primary
objective of creating long-term value for stockholders, while maintaining direct links between executive pay,
individual performance, the company’s financial performance and stockholder returns. A significant portion of
individual compensation is directly dependent on the company’s achievement of financial goals, which we
believe aligns executive interests with stockholder interests and encourages long-term stockholder returns.
Further in alignment with stockholder interests, each of our Named Executive Officers is subject to a stock
ownership requirement. The Chief Executive Officer is required to hold five times her base salary, and each of
the other Named Executive Officers is required to hold two times his or her base salary in shares of common
stock.

Fiscal 2018 Compensation Summary

To align our executive compensation packages with our executive compensation philosophy, the following
compensation decisions were made by the Compensation Committee for fiscal 2018.

• Adjustments to Base Salary: The base salary of each of our Chief Executive Officer and certain Named
Executive Officers was increased based on their individual performance, an assessment of market data,
and each executive’s experience in his or her role.

• Performance-Based Cash Bonus: Performance-based cash bonuses were paid for fiscal 2018 performance
based on a company’s earnings per share goal, the achievement of positive net cash provided by operating
activities, business unit performance and the individual performance of our Named Executive Officers.

• Performance-Based and Time-Based Equity: In fiscal 2018, our Named Executive Officers were granted
performance stock units (PSUs) based on performance against four equally-weighted metrics—revenue,
earnings, return on invested capital and operating cash flow—and restricted stock units (RSUs) with
service vesting. The PSUs are earned based on actual three-year performance against each of the four
metrics relative to target, subject to certain pre-established adjustments, and vest on the third anniversary
of the grant date. No PSUs are earned for below threshold performance, 50% of target are earned for
threshold performance, 100% of target are earned for target performance, and 200% of target are earned
for maximum performance and above. The RSUs vest 25% per year over a four-year period beginning on
the grant date.

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In addition to the above summary, stockholders are encouraged to read the “Executive Compensation” section of
this Proxy Statement for details about our executive compensation programs, including information about the
fiscal 2018 compensation of our Named Executive Officers.

We are asking our stockholders to indicate their support for our Named Executive Officer compensation as
described in this Proxy Statement. This vote is not intended to address any specific item of compensation, but

21

rather the overall compensation of our Named Executive Officers and the philosophy, policies and practices
described in this Proxy Statement. Accordingly, we ask our stockholders to vote “FOR” the following resolution
at the 2019 Annual Meeting:

“RESOLVED, that the company’s stockholders approve, on an advisory basis, the compensation of the
Named Executive Officers, as disclosed in the company’s Proxy Statement for the 2019 Annual Meeting of
Stockholders pursuant to the compensation disclosure rules of the Securities and Exchange Commission,
including the Executive Compensation, the tabular disclosure regarding such compensation and the
accompanying narrative disclosure.”

Required Vote for this Proposal

To approve this proposal, a majority of voting power entitled to vote thereon, present in person or represented by
proxy, at the Annual Meeting must vote “FOR” this proposal.

This Say on Pay vote is advisory, and therefore not binding on the company, the Compensation Committee or our
Board. Our Board and our Compensation Committee value the opinions of our stockholders and to the extent
there is any significant vote against the Named Executive Officer compensation as disclosed in this Proxy
Statement, we will consider our stockholders’ concerns and the Compensation Committee will evaluate whether
any actions are necessary to address those concerns.

Under the rules of the NYSE, brokers are prohibited from giving proxies to vote on executive compensation
matters unless the beneficial owner of such shares has given voting instructions on the matter. This means that if
your broker is the record holder of your shares, you must give voting instructions to your broker with respect to
Proposal 2 if you want your broker to vote your shares on the matter.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” THE
APPROVAL OF THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS, AS DESCRIBED
IN THIS PROXY STATEMENT PURSUANT TO THE COMPENSATION DISCLOSURE RULES OF
THE SEC.

22

PROPOSAL 3

RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

This is a proposal asking stockholders to ratify the selection of Deloitte & Touche LLP, or Deloitte, as our
independent registered public accounting firm for the fiscal year ending February 2, 2020. The Audit and Finance
Committee selected Deloitte as our independent registered public accounting firm for the fiscal year ending
February 2, 2020, subject to ratification by our stockholders. Although stockholder ratification of our
independent registered public accounting firm is not required by law, as a matter of corporate governance, we are
requesting that our stockholders ratify such selection.

A Deloitte representative will be present at the Annual Meeting and will have the opportunity to make a
statement and to respond to appropriate questions.

Deloitte Fees and Services

Deloitte has audited our financial statements for the last 39 years. Based in part upon information provided by
Deloitte, the Audit and Finance Committee determined that Deloitte is independent under applicable
independence standards. The Audit and Finance Committee has reviewed and discussed the fees billed by
Deloitte for services in fiscal 2018, as detailed below, and determined that the provision of non-audit services
was compatible with Deloitte’s independence.

Deloitte provided the company with the following services:

Audit Fees

Deloitte billed approximately $2,400,000 for fiscal 2018 and $2,392,000 for fiscal 2017 for professional services
to (i) audit our consolidated financial statements and perform an assessment of the effectiveness of our internal
control over financial reporting included in our Annual Report on Form 10-K, (ii) review our condensed
consolidated financial statements included in our quarterly reports on Form 10-Q, (iii) audit our 401(k) plan, and
(iv) audit our statutory reports for our global entities.

Audit-Related Fees

During fiscal 2018 and fiscal 2017, Deloitte did not perform any assurance and related services that were
reasonably related to the performance of the audit or review of our financial statements.

Tax Fees

Deloitte billed approximately $103,000 for fiscal 2018 and $55,000 for fiscal 2017, each related to tax
consultation services.

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All Other Fees

Deloitte billed a total of approximately $2,000 for fiscal 2018 and $11,000 for fiscal 2017 for all other fees. All
other fees consisted of sustainability consulting fees and license fees related to the use of Deloitte’s online
accounting research tool.

During fiscal 2018 and 2017, Deloitte did not perform any prohibited non-audit services for us.

Pre-Approval Policy

All services performed by Deloitte, whether audit or non-audit services, must be pre-approved by the Audit and
Finance Committee or a designated member of the Audit and Finance Committee, whose decisions must be
reported to the Audit and Finance Committee at its next meeting. Pre-approval cannot be obtained more than one
year before performance begins and can be for general classes of permitted services such as annual audit services
or tax consulting services. All fees paid to Deloitte for fiscal 2018 and fiscal 2017 were pre-approved by the
Audit and Finance Committee.

23

Required Vote for this Proposal

To approve this proposal, a majority of voting power entitled to vote thereon, present in person or represented by
proxy, at the Annual Meeting must vote “FOR” this proposal.

If stockholders vote against this proposal, the Audit and Finance Committee will consider interviewing other
independent registered public accounting firms. There can be no assurance, however, that it will choose to
appoint another independent registered public accounting firm if this proposal is not approved.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” THE
RATIFICATION OF THE SELECTION OF DELOITTE & TOUCHE LLP AS OUR INDEPENDENT
REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING FEBRUARY 2,
2020.

24

AUDIT AND FINANCE COMMITTEE REPORT

The Audit and Finance Committee oversees the company’s financial reporting process on behalf of the Board. In
meeting these responsibilities, as described under the heading “Corporate Governance—Board Committees,” we
perform the following functions:

• Monitor the integrity of the company’s financial reports, earnings and guidance press releases, and other

company financial information;

• Appoint and/or replace the independent registered public accounting firm, pre-approve all audit and

non-audit services of the independent registered public accounting firm, and assess its qualifications and
independence;

• Review the performance of the company’s internal audit function, the company’s auditing, accounting
and financial reporting procedures, and the company’s independent registered public accounting firm;

• Monitor the company’s compliance with legal and regulatory requirements, in accordance with the Audit

and Finance Committee charter;

• Monitor the company’s system of internal controls and internal control over financial reporting;

• Retain independent legal, accounting or other advisors when necessary and appropriate;

• Review and recommend policies related to dividend, stock repurchase and foreign currency programs;

and

• Review with management the company’s major financial risk exposures and the steps management has

taken to monitor and control such exposures, including the company’s risk assessment and risk
management policies.

In performing these functions, we took the following actions, among other things, related to fiscal 2018:

• Reviewed and discussed the company’s audited consolidated financial statements for fiscal 2018 and

unaudited quarterly condensed consolidated financial statements for fiscal 2018 with management and
Deloitte;

• Reviewed, discussed with management, and approved the company’s periodic filings on Forms 10-K and

10-Q;

• Reviewed, discussed with management, and approved all company earnings and guidance press releases;

• Reviewed and discussed the company’s internal controls over financial reporting with management and

Deloitte, including the evaluation framework and subsequent assessment of effectiveness;

• Reviewed and discussed with the company’s internal audit department the company’s internal audit plans,

the significant internal audit reports issued to management, and management’s responses;

• Reviewed and discussed with management and the company’s internal audit department the company’s
major financial risk exposures, including with regard to legal and regulatory matters, and the company’s
risk assessment and risk management policies;

• Met with Deloitte, with and without management present, to discuss the overall quality of the internal and

external audit process and the financial reporting process; and

• Discussed with Deloitte its independence from the company based on the following: (i) our confirmation
that no member of Deloitte’s current or former audit team is or has been employed by the company in a
financial reporting oversight role; (ii) our review of audit and non-audit fees; and (iii) the written
communications from Deloitte as required by Public Company Accounting Oversight Board, or PCAOB,
requirements.

25

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During fiscal 2018, we discussed the following other matters, among other things, with Deloitte:

• Deloitte’s responsibilities in connection with the audit of the company’s financial statements;

• Deloitte’s annual letter describing its internal quality control procedures;

• Any significant issues arising during the audit and any other matters relating to the conduct of the audit of

the company’s financial statements; and

• Matters required to be discussed pursuant to relevant PCAOB and SEC requirements, including the

quality of the company’s accounting principles, the soundness of significant judgments and the clarity of
disclosures in the company’s financial statements.

The Audit and Finance Committee hereby reports as follows:*

(1) The Audit and Finance Committee has reviewed and discussed the company’s audited financial

statements with management and Deloitte;

(2) The Audit and Finance Committee has discussed with Deloitte the matters required by PCAOB Auditing

Standard No. 1301, Communications with Audit Committees;

(3) The Audit and Finance Committee has received the written disclosures and the letter from Deloitte
required by the applicable requirements of the PCAOB regarding Deloitte’s communications with the Audit and
Finance Committee concerning independence and has discussed with Deloitte its independence; and

Based on the review and discussions referred to in items (1) through (3) above, the Audit and Finance Committee
recommended to the Board that the audited financial statements be included in the company’s Annual Report on
Form 10-K for fiscal 2018 for filing with the SEC.

AUDIT AND FINANCE COMMITTEE OF THE

BOARD OF DIRECTORS

Sabrina Simmons, Chair
Robert Lord
Grace Puma
Christiana Smith Shi

* This report shall not be deemed to be (i) “soliciting material,” (ii) “filed” with the SEC, (iii) subject to

Regulations 14A or 14C of the Securities Exchange Act of 1934, as amended, or (iv) subject to the liabilities
of Section 18 of the Securities Exchange Act of 1934, as amended, nor shall it be deemed incorporated by
reference into any of our other filings under the Securities Exchange Act of 1934, as amended, or the
Securities Act of 1933, as amended, except to the extent we specifically incorporate it by reference into such
filing.

26

INFORMATION CONCERNING EXECUTIVE OFFICERS

The following table provides certain information about our executive officers as of April 8, 2019. Our executive
officers are appointed by and serve at the pleasure of our Board, subject to rights, if any, under employment
contracts.

Name

Position with the Company and Business Experience

Laura Alber . . . . . . . . . .
Age 50

*

Julie Whalen . . . . . . . . .
Age 48

• Executive Vice President, Chief Financial Officer since 2012
• Treasurer, 2011 – 2014
•
• Vice President, Controller, 2003 – 2006

Senior Vice President, Controller, 2006 – 2012

Alex Bellos . . . . . . . . . .
Age 34

President, West Elm Brand since 2017
Senior Vice President, General Manager, Rejuvenation, 2013 – 2017

•
•
• Vice President, Strategy and Development, 2010 – 2013
• Various Retail Operations and Finance Roles, 2008 – 2010

Marta Benson . . . . . . . .
Age 56

Janet Hayes . . . . . . . . . .
Age 51

President, Pottery Barn Brand since 2017

•
• Executive Vice President, Pottery Barn Merchandising, 2015 – 2017
•
• Chief Executive Officer, Gump’s, 2006 – 2011

Senior Vice President, Business Development, 2011 – 2015

President, Williams Sonoma Brand since 2013
President, Mark and Graham Brand, 2017 – 2019
President, Pottery Barn Kids and PBteen Brands, 2010 – 2013

•
•
•
• Executive Vice President, Pottery Barn Kids and PBteen Brands, 2008 – 2010
Senior Vice President and General Merchandising Manager, Pottery Barn,
•
2007 – 2008

David King . . . . . . . . . .
Age 50

• Executive Vice President, General Counsel and Secretary since 2017
•
Senior Vice President, General Counsel and Secretary, 2011 – 2017
• Vice President, Deputy General Counsel, 2010 – 2011
• Vice President, Associate General Counsel, 2006 – 2010
• Director, Associate General Counsel, 2004 – 2006

* Biographical information can be found in the table under the section titled “Information Regarding the

Director Nominees” beginning on page 15 of this Proxy Statement.

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

This Compensation Discussion and Analysis describes our executive compensation program, the compensation
decisions we made under our program, and the reasoning underlying those decisions, with respect to our “Named
Executive Officers,” who in fiscal 2018 were:

Laura Alber

Director, President and Chief Executive Officer

Julie Whalen

Executive Vice President, Chief Financial Officer

Alex Bellos

President, West Elm Brand

Marta Benson

President, Pottery Barn Brand

Janet Hayes

President, Williams Sonoma Brand

Executive Summary

Our compensation decisions begin with the objective of paying for performance. For fiscal 2018, the
Compensation Committee took the following steps in support of the company’s executive pay-for-performance
philosophy:

• Continued to grant performance stock units (PSUs) as part of our equity program and revised the program
to reward performance across four metrics that include revenue, earnings, return on invested capital and
operating cash flow. We believe these metrics will properly incentivize and motivate our executive team
to achieve these key indicators of company performance and drivers of stockholder value.

• Set a fiscal 2018 earnings per share target under our annual bonus plan that required an increase of more

than 16% over our actual earnings per share results for fiscal 2017.

• Adopted a clawback policy for Section 16 officers that allows the Compensation Committee to recoup

cash and equity awards in the event of a financial restatement.

Our compensation program is constructed to attract, motivate and retain exceptional executives in support of our
primary objective to create long-term value for stockholders. Fundamentally, we believe our blend of metrics
across our short-term and long-term incentive plans drives long-term stockholder value. These metrics include
EPS, revenue, earnings, return on invested capital (ROIC) and operating cash flow.

Similarly, our stock ownership guidelines and time-based equity compensation align our executives’ interests
directly with our stockholders’ interests and emphasize the objective of sustained growth in our stock price over
the long term. The Chief Executive Officer is required to hold five times her base salary, and each of the other
Named Executive Officers is required to hold two times her or his base salary in shares of our common stock. We
believe this focus on long-term stock price appreciation appropriately aligns executive and stockholder interests.

Fiscal 2018 Performance Highlights

Fiscal 2018 was a year of outstanding performance for our company. Driven by strong comparable brand growth,
including double-digit revenue growth in e-commerce, and strong expense management, we achieved GAAP
diluted earnings per share of $4.05 and non-GAAP diluted earnings per share of $4.46, which outperformed the
high end of our external guidance and represented growth of over 34% and 24%, respectively, over last year.
Fiscal 2018 financial achievements included:

Continued Strong Earnings Growth

• GAAP diluted earnings per share of $4.05, representing a 34% increase over last year.

• Non-GAAP diluted earnings per share of $4.46, representing a 24% increase over last year. (1)

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• Net Revenue growth of 7.2% to $5.7 billion.

• E-commerce net revenue growth of 10.9% to $3.1 billion, resulting in an all-time high of 54.3% of total

company net revenues.

Strong Consolidated and Brand Revenue Growth

• Comparable brand revenue growth of 3.7% driven by:

•

•

•

•

1.2% increase in comparable growth by the Pottery Barn Brand;

9.5% increase in comparable growth by the West Elm Brand on top of 10.2% increase in
comparable growth in fiscal 2017;

1.7% increase in comparable growth by the Williams Sonoma Brand on top of 3.2% increase in
comparable growth in fiscal 2017;

2.8% increase in comparable growth by the Pottery Barn Kids and PBteen Brands; and

• Another year of double-digit, profitable revenue growth generated by Rejuvenation, Mark &

Graham, and our company-owned global businesses.

Industry Leading Financial Returns to Stockholders

• Return on Invested Capital of almost 19%, which is significantly above the industry average. (1)

• Generation of $586 million in operating cash flow.

• Cash returned to stockholders increased to $436 million through our stock repurchase and dividend

programs, an increase of 32% over fiscal 2017.

(1) A reconciliation of the GAAP to non-GAAP diluted earnings per share and definition of Return on Invested
Capital may be found in our Form 8-K filed with the Securities and Exchange Commission on March 20,
2019.

In addition to absolute year-over-year performance, sustained company performance against our peers and retail
industry is reviewed and considered when making compensation decisions and to confirm that the compensation
program has been effective in incenting and linking performance with appropriate rewards.

We also consider how our performance results were achieved. Our company values guide the way we think about
and approach our business, and we measure executive performance with respect to these values as we make
compensation decisions. This assessment is reflected in the compensation recommendations that our Chief
Executive Officer makes to the Compensation Committee with respect to the other Named Executive Officers,
and the Compensation Committee’s decisions with respect to the compensation of our Chief Executive Officer.

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The table below summarizes the components of our executive compensation program and strong alignment to
stockholder interests.

Component

Form

Purpose

Alignment to Stockholder Interests

Base Salary

Cash

Fixed compensation to attract and
retain NEOs

Annual Incentives

Annual
Bonus Plan

Incentivize and reward
achievement of company,
business-unit, and individual
objectives established to drive
short-term performance and
stable long-term financial
growth.

Performance-
Based RSUs

Motivate achievement of 3-year
performance

Long-Term Incentives

• Attract and retain NEOs
• Market-competitive and

aligned with scale, scope and
complexity of role

• EPS performance vs. a pre-set

goal funds bonus pool

• Annual goals consistently set
above prior year performance

• Actual awards recognize

business unit performance
against both quantitative and
qualitative goals

• Equally weighted across
scorecard of metrics

• Revenue – 3-year compound

annual growth

• EPS – 3-year compound annual

growth

• Operating Cash Flow – 3-year

average

• ROIC – 3-year average

Time-Based
RSUs

Attract and retain NEOs over
4-year vesting period

• Emphasis on stock-price

performance

Stock
Ownership
Guidelines

Directly aligns interest of NEOs
with stockholders

• Holdings value connected to

stock price growth

• Ms. Alber currently holds over
12x her base salary in company
stock

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The chart below illustrates the year-over-year increases of our target EPS goal under our 2001 Incentive Bonus
Plan, as well as the EPS level at which our annual bonus plan funded for that year. Our performance goal is
consistently set higher than both the previous year’s target and actual EPS performance.

Annual Bonus - EPS Performance Goals
FY12-FY18

Target

EPS - Plan Results

 $4.50

 $4.00

 $3.50

 $3.00

 $2.50

FY 2012

FY 2013

FY 2014

FY 2015

FY 2016

FY 2017

FY 2018

Our Values

Everything we do revolves around our mission to enhance our customers’ lives at home. We are committed to
quality and service, and delivering an inspiring retail experience. Our core values include:

We believe that our company has no limit and is driven by our associates and their imagination. We are
committed to an environment that attracts, motivates and recognizes high performance.

People First

We are here to please our customers – without them, nothing else matters.

Customers

Quality

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We take pride in everything we do. From our people to our products, and in our relationships with business
partners and our community, quality is our signature.

Stockholders

We are committed to providing a superior return to our stockholders. It’s everyone’s job.

We do business with the highest level of integrity. Every day, in everything we do.

Integrity

Corporate Responsibility

We will build sustainability into every corner of our enterprise so that our continued financial success will
enhance the lives of our many stakeholders, the communities where we have a business presence and the natural
environment upon which we rely.

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Compensation Governance

We maintain compensation practices that are aligned with prevalent and sustainable corporate governance
principles and are intended to encourage actions that are in the long-term interests of stockholders and the
company and discourage actions such as excessive risk-taking and other actions contrary to the long-term
interests of stockholders. Below, we highlight key elements of our compensation governance.

Compensation Practices We Follow

• We pay for performance. With the exception of base salary and benefits, our compensation elements are

incentive-based, tied to company stock performance or at risk.

• We structure each element of compensation with a specific purpose. Our process for making

compensation decisions involves a strategic review of the role and the level of each element of
compensation, as well as the balance of short-term and long-term compensation opportunities.

• We set meaningful stock ownership guidelines. Our expectations for stock ownership align executives’
interests with those of our stockholders as described in more detail in the section entitled “Executive
Stock Ownership Guidelines” below.

• We review our equity plan share usage regularly. On an annual basis, the Compensation Committee

reviews and evaluates our share dilution, burn rate and overhang levels with respect to equity
compensation plans and their impact on stockholder dilution. The Compensation Committee is also
provided this information at each committee meeting.

• We provide double-trigger change in control benefits. Our Management Retention Plan provides for

accelerated vesting of equity awards and salary and bonus payouts after a change in control, but only if an
executive is involuntarily terminated without cause or separates for good reason.

• We consider the views of stockholders on an annual basis. We provide stockholders with an annual Say

on Pay advisory vote, and the Compensation Committee reviews and takes into account the results of this
vote. In fiscal 2018, the Compensation Committee made the following changes to our executive
compensation program in response to comments from proxy advisory firms in fiscal 2017:

• Maintained EPS as the metric for our annual bonus plan, but moved away from a single earnings

metric in our PSU program;

• Revised our PSU program to include four metrics—revenue, earnings, return on invested capital and

operating cash flow; and

• Adopted a clawback policy.

• We engage an independent compensation consulting firm. The Compensation Committee’s independent

consultant does not provide any other advisory or consulting services to the company.

Compensation Practices We Do Not Follow

• We do not provide “golden parachute” excise tax gross-ups.

• We do not allow hedging, pledging or short sales of company stock.

• We do not pay dividends on unvested performance-based RSUs and PSUs.

• We do not grant stock options or stock appreciation rights with exercise prices below 100% of fair market

value.

• We do not allow repricing of underwater stock options or stock appreciation rights without stockholder

approval.

• We do not provide single-trigger change in control benefits.

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• We do not provide excessive cash severance.

• We do not provide supplemental retirement benefits to our executives.

Roles in Determining Executive Compensation

The Compensation Committee makes compensation decisions related to the compensation of the Named
Executive Officers with the input and recommendations of the Chief Executive Officer (other than with respect
to her own compensation). Management provides the Compensation Committee with analyses and
recommendations developed internally with the Chief Executive Officer. The Compensation Committee reviews
these materials with its compensation consultant and considers the consultant’s advice as part of its decision-
making process, including the consultant’s advice regarding the selection of appropriate peers for inclusion in the
company’s proxy peer group. With respect to the Chief Executive Officer’s base salary, the Compensation
Committee makes a recommendation to the independent members of the Board of Directors, and all independent
Directors determine any base salary adjustments for the Chief Executive Officer.

Role of Compensation Committee

Each year, the Compensation Committee determines appropriate business targets for the fiscal year and evaluates
executives’ performance against those targets. As the Compensation Committee structures the executive
compensation program, it considers the accounting and tax implications of each compensation element, as well
as stockholder dilution in the case of equity awards. The Compensation Committee updates the Board of
Directors regarding compensation decisions for executives and for the Chief Executive Officer, with the
exception of adjustments to her base salary, which are determined by the independent members of the Board, as
described above. The Compensation Committee’s role is further detailed in the Compensation Committee
Charter, which is available on the company’s website at ir.williams-sonomainc.com/governance.

In making compensation decisions, the Compensation Committee reviews each executive’s past and current
compensation and analyzes each of the following:

• Each Named Executive Officer’s achievement of established financial and operating objectives for that

executive’s area of responsibility;

• The compensation opportunity for each Named Executive Officer relative to the compensation

opportunity disclosed by companies in the proxy peer group for the officer’s corresponding position, for
each compensation element;

• Internal positioning among the Named Executive Officers; and

• Whether the vesting schedule and value of outstanding long-term incentive awards are sufficient to
provide an appropriate balance of short and long-term incentives, drive sustained performance and
provide potential for appropriate reward.

Role of Our Chief Executive Officer and Management

The Chief Executive Officer is present at Compensation Committee meetings (except when her own
compensation is being deliberated and established) and makes recommendations regarding the compensation
program in general and each executive’s compensation specifically. Her recommendations are made in the
context of peer group and other relevant data, and are based on a quantitative analysis and comparison of each
executive’s performance against fiscal year business and strategic objectives and her qualitative evaluation of
each executive’s contributions to the company’s long-term objectives. Further, she provides input on each
executive’s respective responsibilities and growth potential, as well as each’s equity position and potential
compensation payouts. Other members of management are also present at portions of Compensation Committee
meetings to provide background information regarding the company’s business and strategic objectives.

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Role of Independent Compensation Committee Consultant

F.W. Cook served as the independent executive compensation consultant for the Compensation Committee
during fiscal 2018. F.W. Cook provided services only as directed by the Compensation Committee and had no
other relationship with the company. The Compensation Committee reviewed its relationship with F.W. Cook
and identified no conflicts of interest.

In fiscal 2018, F.W. Cook provided the Compensation Committee with publicly disclosed proxy data related to
Named Executive Officer compensation. In fiscal 2018, the Compensation Committee occasionally requested
that F.W. Cook attend its meetings and received from F.W. Cook an in-depth update on general and retail
industry compensation trends and developments.

In addition, in fiscal 2018, the Compensation Committee asked F.W. Cook to evaluate the risk inherent in our
executive and non-executive compensation programs. Their report concluded that, among other things:

• The company’s executive compensation program is designed to encourage behaviors aligned with the

long-term interests of stockholders;

• There is appropriate balance in short-term versus long-term pay, cash versus equity, recognition of

corporate versus business unit performance, financial versus non-financial goals, and use of formulas and
discretion; and

• Policies are in place to mitigate compensation risk, such as stock ownership guidelines, insider trading

prohibitions and disclosure requirements, and independent Compensation Committee oversight.

After considering this evaluation, the Compensation Committee concluded that our compensation programs do
not encourage executives to take on business and operating risks that are reasonably likely to have a material
adverse effect on the company.

Beginning in fiscal 2019, Pay Governance LLC will serve as the independent executive compensation consultant
for the Compensation Committee. Pay Governance LLC provides services only as directed by the Compensation
Committee and has no other relationship with the company. The Compensation Committee has reviewed its
relationship with Pay Governance LLC and has identified no conflicts of interest.

Role of Market Data

The Compensation Committee, the Chief Executive Officer and management believe that knowledge of general
market practices and the specific compensation practices of our proxy peer group, listed below, is important in
assessing the design and competitiveness of our compensation package. When market data is reviewed, it is
considered as a reference point, rather than a fixed policy, for compensation positioning and decision-making.
We do not set compensation to meet specific benchmarks or percentiles. When target total direct compensation
was set at the beginning of fiscal 2018, the Compensation Committee confirmed the resulting competitive
positioning was appropriate for each executive given their individual experience, complexity of role, business
unit performance, and the company’s consistently strong operating performance and sustained revenue and
earnings growth in recent years.

Our Proxy Peer Group

The Compensation Committee uses a peer group composed of public companies in the retail industry to review
competitive compensation data for the company’s executives. The Compensation Committee evaluates this proxy
peer group on an annual basis to ensure that the companies selected remain appropriate. The proxy peer group for

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fiscal 2018 was selected by the Compensation Committee based on the guiding criteria described below, with
advice from F.W. Cook. Certain proxy peer companies may not meet all selection criteria but are included
because they are direct competitors of our business, direct competitors for our executive talent, have a
comparable business model, or for other reasons. The proxy peer group guiding criteria for fiscal 2018 was as
follows:

1. Company Classification in the Global Industry Classification Standard in one of the following:

• Home Furnishing Retail;

• Apparel Retail; or

• Department Stores;

2. Revenues generally between $1.5 billion and $14 billion;

3. Market capitalization greater than $250 million and less than $40 billion;

4. Current peer listed by a proxy advisory firm;

5. Among the top 100 e-retailers or an operator of multiple brands; and

6.

Total stockholder return over the last one- and three-year periods.

Our Fiscal 2018 Proxy Peer Group

For fiscal 2018, the Compensation Committee reviewed the proxy peer group against our fiscal 2018 proxy peer
group guiding criteria. Upon completion of its review, the Compensation Committee did not make any changes
for fiscal 2018.

For fiscal 2018, our proxy peer group consisted of the following 15 companies:

American Eagle Outfitters, Inc.
Bed Bath & Beyond Inc.
Foot Locker, Inc.
The Gap, Inc.
lululemon athletica inc.
L Brands, Inc.
Levi Strauss & Co
Nordstrom, Inc.

Ralph Lauren, Corporation
Restoration Hardware Holdings, Inc.
Ross Stores, Inc.
Tapestry, Inc.
Tiffany & Co.
Urban Outfitters, Inc.
V.F. Corporation

Overview of Chief Executive Officer Compensation for Fiscal 2018

Consistent with its pay-for-performance philosophy, the Compensation Committee considers the alignment of
company performance and executive officer pay in making compensation decisions, and the importance of
realized and realizable pay to ensure that the design of our executive compensation programs supports this
pay-for-performance philosophy. Because the amounts shown in the Summary Compensation Table each year
reflect the grant date, unrealized value of the long-term incentive awards granted to our executive offers and do
not show the value actually received from these awards, the Compensation Committee believes that it is also
important for stockholders to consider realized and realizable pay in determining whether the company is paying
for performance.

In light of the fiscal 2014 PSUs paying out at 0% and the fiscal 2015 PSUs projected to pay out at 0%, the
Compensation Committee began a review of our Chief Executive Officer’s realized and projected realizable total
direct pay and identified a disconnect relative to our performance versus our peer companies. Specifically, a
potential misalignment between such pay and company performance versus our peer companies was identified. A
study by the Compensation Committee’s independent consultant concluded that such realized and realizable pay

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from the compensation awarded over the latest three years ranked at the peer group median while overall
company financial performance ranked at approximately the 75th percentile. Financial performance was
measured based on (i) revenue, earnings per share, earnings, and net income growth over the latest available
three-year period, and (ii) EBIT margin, return on invested capital, return on assets, and total stockholder return,
in each case averaged over the same three-year period.

This misalignment was primarily based on overly aggressive performance targets that were established for the
company’s PSU awards. As shown in the chart below, threshold goals for the fiscal 2014, 2015 and 2016 PSUs
were set consistently above the median of our peer group’s prior-year earnings growth.

PSU Goals 
Comparison to Prior Year Peer Group Performance

Peer Group Median Performance WSI Threshold WSI Target WSI Maximum

FY14 PSU Program

FY15 PSU Program

FY16 PSU Program

25th Percentile

50th Percentile

75th Percentile

Due to such aggressive target setting, the PSUs awarded in both 2014 and 2015 did not vest and pay out despite
strong overall financial performance during those performance periods, resulting in $12 million of unrealized
target compensation for Ms. Alber.

Based on the Compensation Committee’s belief that Ms. Alber’s pay should better align to the company’s
performance over the three-year period measured by the independent consultant’s study, the company’s strong
financial performance over such period, and Ms. Alber’s contributions in terms of leadership, strategic
development, and financial performance since assuming the role of Chief Executive Officer in 2010, the
Compensation Committee concluded that an off-cycle award was warranted. In February 2018, the Committee
awarded Ms. Alber 203,541 RSUs that vest in equal installments on the first and second anniversary of the grant
date, with each installment subject to a net income performance requirement. In February 2019, the first
installment vested after the Committee determined that the performance requirement had been met.

Including the off-cycle RSU award in 2018, the Chief Executive Officer’s realized and projected realizable total
direct pay over the latest available 5-year period is now at the 74th percentile of our peer group.

In an executive session at a meeting in March 2018, without the Chief Executive Officer present, the Compensation
Committee reviewed Ms. Alber’s base salary and bonus target. The Compensation Committee recommended an
increase to Ms. Alber’s base salary by 7% based on her individual performance, an assessment of market data, and her
experience in her role. This was the first base salary increase for Ms. Alber since fiscal 2015, which results in an
annualized rate of increase of 2.3%. The Compensation Committee also recommended an increase to Ms. Alber’s
bonus target from 150% to 200% of base salary to be more competitive with the peer group for the same reasons. The
bonus target for Ms. Alber had not been adjusted since she was appointed Chief Executive Officer in fiscal 2010.

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With respect to the fiscal 2018 company-wide bonus pool, the company achieved performance at a funding level
of 128.9% of target funding. The Compensation Committee determined the payout for Ms. Alber to be at 125%
of her target bonus, in alignment with this company result.

Components of Our Compensation Program, 2018 Decisions and the Decision-Making Process

Our compensation program for our Named Executive Officers is made up of the four components listed below, which
are designed to create long-term value for stockholders and to attract, motivate and retain outstanding executives.

Base Salary

In March 2018, the Compensation Committee reviewed and set the fiscal 2018 base salaries of our Named
Executive Officers, based on individual performance, an analysis of each executive’s position relative to
executives in our proxy peer group, other market data, each executive’s experience (as well as past, current and
anticipated contributions to the company’s success), and the Chief Executive Officer’s recommendations (other
than with respect to her own base salary). Following this review, the base salaries for Mr. Bellos and Ms. Benson
were increased.

The following table shows the fiscal 2017 and fiscal 2018 base salaries for the Named Executive Officers.

Named Executive Officer

Fiscal 2017 Base Salary

Fiscal 2018 Base Salary

Laura Alber . . . . . . . . . . .
Julie Whalen . . . . . . . . . .
Alex Bellos . . . . . . . . . . .
Marta Benson . . . . . . . . .
Janet Hayes . . . . . . . . . . .

$1,400,000
$ 800,000
$ 650,000
$ 700,000
$1,100,000

$1,500,000
$ 800,000
$ 750,000
$ 750,000
$1,100,000

Annual Cash Bonus

Cash bonuses are awarded to our Named Executive Officers under the 2001 Incentive Bonus Plan, or the Bonus
Plan, and paid only when threshold company and business objectives are met or exceeded.

At the beginning of each fiscal year, the Compensation Committee reviews and establishes individual bonus
targets for each Named Executive Officer and threshold, target and maximum EPS goals under the Bonus Plan
which determine the funding pool from which executive bonuses are paid.

In addition, the Compensation Committee sets a threshold performance goal that must be achieved, which
establishes the maximum bonus payable under the Bonus Plan to each Named Executive Officer subject to the
Compensation Committee’s discretion to reduce such amount. For fiscal 2018, this goal was positive net cash
flow provided by operating activities as provided on the company’s consolidated statements of cash flows. This
threshold goal was met in fiscal 2018, and the Compensation Committee used negative discretion to determine
the actual payout to each Named Executive Officer based on achievement of the EPS goal and each individual’s
performance, as described below.

Fiscal 2018 Bonus Targets

At a meeting held in March 2018, the Compensation Committee reviewed the bonus targets under the Bonus Plan
for each Named Executive Officer. The Compensation Committee considered the recommendations of the Chief
Executive Officer, which were informed by the following factors:

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• Each executive’s respective responsibilities;

• The bonus targets set by our proxy peers;

• The relationship of the bonus target to other compensation elements; and

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• Whether the established bonus targets are effective in motivating our executives to deliver strong

performance.

In executive session at a meeting in March 2018, without the Chief Executive Officer present, the Compensation
Committee reviewed Ms. Alber’s bonus target against our peer group and concluded that her bonus target would
be increased for fiscal 2018.

The target bonuses as a percentage of base salary under the Bonus Plan remained unchanged for fiscal 2018 for
our Named Executive Officers other than the Chief Executive Officer.

The target bonuses as a percentage of base salary under the Bonus Plan for fiscal 2017 and fiscal 2018 are listed
below for each Named Executive Officer.

Named Executive Officer
Laura Alber . . . . . . . . . . . . . . . . . . . . .
Julie Whalen . . . . . . . . . . . . . . . . . . . .
Alex Bellos . . . . . . . . . . . . . . . . . . . . .
Marta Benson . . . . . . . . . . . . . . . . . . .
Janet Hayes . . . . . . . . . . . . . . . . . . . . .

Fiscal 2017
Target Bonus
(as a Percentage
of Base Salary)
150%
100%
100%
100%
100%

Fiscal 2018
Target Bonus
(as a Percentage
of Base Salary)
200%
100%
100%
100%
100%

Our Bonus Performance Goal – EPS

The pool from which company-wide bonuses are paid depends on our achievement of EPS goals established by
the Compensation Committee. For fiscal 2018, the Compensation Committee set a diluted EPS target of $4.20.
Actual EPS is measured under the Bonus Plan by excluding the impact of extraordinary non-recurring charges or
unusual items and the effect of changes in accounting principles from GAAP EPS for fiscal 2018. The company
achieved performance of $4.46, or an achievement at a funding level of 128.9% of target funding.

Individual and Business Unit Bonus Objectives

Once the bonus pool has been funded based on EPS performance under the Bonus Plan, individual performance
is assessed in order to determine the payout of bonuses from the pool. The Compensation Committee believes
that the achievement of individual objectives is critical to the overall success of the company and, as such,
bonuses are paid, in part, to reflect individual achievement. For example, if an executive fails to fully meet some
or all individual objectives, the executive’s bonus may be significantly reduced or even eliminated. Conversely,
if the objectives are overachieved, awards may be subject to less or no reduction from the maximum amount
payable to the executive based on our achievement of the threshold positive net cash flow goal described above.

The Compensation Committee decides the bonus amount, if any, for the Chief Executive Officer in an executive
session in which the Chief Executive Officer is not present. In March 2019, the Compensation Committee
reviewed the fiscal 2018 performance of each Named Executive Officer and considered the recommendations of
the Chief Executive Officer for Named Executive Officers other than herself. For fiscal 2018, the Compensation
Committee approved the bonus payments in the table below under the Bonus Plan for each Named Executive
Officer, which were informed by the following factors:

• Achievement of established financial and operating objectives for the company and each business unit;

and

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• A qualitative assessment of each executive’s leadership accomplishments in the fiscal year (noting that

accomplishments that increase stockholder return or that significantly impact future stockholder return are
significant factors in the assessment of individual performance).

Named Executive Officer
Laura Alber
. . . . . . . . . . . . . . . . . . . . . .
Julie Whalen . . . . . . . . . . . . . . . . . . . . . .
Alex Bellos . . . . . . . . . . . . . . . . . . . . . . .
Marta Benson . . . . . . . . . . . . . . . . . . . . .
Janet Hayes . . . . . . . . . . . . . . . . . . . . . . .

Fiscal 2018
Bonus
Amount*
$3,750,000
$1,000,000
$1,500,000
$ 900,000
$ 900,000

Fiscal 2018
Bonus
(as a Percentage
of Target)
125%
125%
200%
120%
82%

*

Reflects the Compensation Committee’s exercise of discretion to reduce the maximum amount payable to
the executive under the Bonus Plan for fiscal 2018.

Long-Term Incentives

The third component of the company’s compensation program is long-term equity compensation. The
Compensation Committee believes that equity compensation awards encourage our executives to work toward the
company’s long-term business and strategic objectives and to maximize long-term stockholder returns. In addition,
the Compensation Committee believes that equity awards incentivize executives to remain with the company. In
determining the long-term incentive awards for fiscal 2018, the Compensation Committee considered relevant
market data, the strong experience and individual performance of the executive team, the realizable pay relative to
previously granted PSUs, and the unvested value of equity awards remaining in fiscal 2018.

In fiscal 2018, equity was granted to our Named Executive Officers in the form of PSUs and RSUs. PSUs were
granted with variable payout based on achievement of three-year performance against four metrics—revenue,
earnings, return on invested capital and operating cash flow. We believe these metrics will properly incentivize and
motivate our executive team to achieve the key indicators of company success that will best drive stockholder value.
PSUs earned are variable based on actual performance (subject to certain pre-established adjustments) relative to
target with no PSUs earned for below threshold performance, 50% of target earned for threshold performance,
100% of target earned for target performance, and 200% of target earned for maximum performance and above. The
Compensation Committee believes that granting equity in the form of RSUs and PSUs drives strong performance,
aligns each executive’s interests with those of stockholders, and provides an important and powerful retention tool.
The target number of PSUs granted to our Chief Executive Officer represented 50% of her annual equity award
grants in fiscal 2018, which is in line with market practice among our peer group. Our Named Executive Officers
received PSUs that represented 30% of the total number of equity awards granted to each of them.

Component

(CEO/NEOs) Time Frame (Vesting)

Purpose

Performance Linkage

Weighting

P
r
o
x
y

PSU . . . .

50%/30% 3-year cliff performance

period and vesting

• Motivate to achieve
company 3-year
earnings growth plan

• Align interests with

stockholders
• Retain talent

• Metrics, equally

weighted:
O 3-year compound
revenue growth

O 3-year compound EPS

growth

O 3-year average

operating cash flow
O 3-year average ROIC

• Increase in stock price

from grant date

RSU . . . .

50%/70% 4-year pro-rated vesting

• Align interests with

• Increase in stock price

stockholders
• Retain talent

39

from grant date

The Compensation Committee established the three-year performance goals for the PSUs by reference to
historical company performance, our fiscal 2018 budget and our three-year earnings growth plan, which were
presented to and reviewed by our Board of Directors. We believe that the goals were set at challenging levels and
are fully aligned with the long-term interests of our stockholders.

In determining the type and number of equity awards granted to each Named Executive Officer, the
Compensation Committee considered the recommendations of the Chief Executive Officer, which were based on:

• The executive’s performance and contribution to the profitability of the company;

• The type and number of awards previously granted to each executive;

• The executive’s outstanding equity awards;

• The vesting schedule of the executive’s outstanding equity awards;

• The relative value of awards offered by peer companies to executives in comparable positions;

• The appropriate mix between long-term incentive awards and other types of compensation, such as base

salary and bonus; and

• Additional factors, including increased responsibilities, succession planning and retention strategy.

The Compensation Committee believes that each factor influences the type and number of shares appropriate for
each individual and that no one factor is determinative.

In determining the long-term incentive grant for the Chief Executive Officer, the Compensation Committee took
into account a number of factors, including the company’s performance and the assessment by the Compensation
Committee of the Chief Executive Officer’s performance.

Annual equity grants approved by the Compensation Committee in March 2018 were as follows:

Named Executive Officer

Laura Alber . . . . . . . . . . . . . . . . . . . . . . . . . .
Julie Whalen . . . . . . . . . . . . . . . . . . . . . . . . .
Alex Bellos . . . . . . . . . . . . . . . . . . . . . . . . . .
Marta Benson . . . . . . . . . . . . . . . . . . . . . . . . .
Janet Hayes . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of
Restricted
Stock Units

123,051
32,301
28,712
43,068
43,068

Number of
Performance
Stock Units
(at Target)

123,051
13,843
12,305
18,457
18,457

PSUs Granted in Fiscal 2016

In fiscal 2016, the Compensation Committee granted PSUs to Ms. Alber, Ms. Hayes and Ms. Whalen. Ms. Alber
received PSUs weighted at 50% of her long-term incentives, and Ms. Hayes and Ms. Whalen received PSUs
weighted at 30% of each of their long-term incentives. The PSUs granted in fiscal 2016 were granted with a
cumulative three-year growth target based on compound annual earnings growth. For purposes of calculating the
earnings growth rate, certain unusual business events occurring after the grant date were excluded from the
calculation pursuant to predetermined exclusions. As adjusted for these exclusions, our compound annual
earnings growth rate was equal to 7.4% over the three-year performance period, which exceeded the target of
5.0% and resulted in the vesting of 178% of the targeted shares.

Benefits Provided to Named Executive Officers

Subject to certain limited exceptions, all of the benefits offered to our Named Executive Officers are offered
broadly to our full-time associates. For example, a limited number of company executives are provided with

40

reimbursement of financial consulting services up to $12,000 annually. The Compensation Committee believes
that providing this assistance is prudent given the complexity of these executives’ compensation and financial
arrangements and helps our Named Executive Officers maximize the compensation we pay to them. In addition,
certain of our long-tenured employees receive benefits under a car allowance program that we no longer offer to
new employees. We maintain an Executive Deferred Compensation Plan that is available to all U.S. employees at
the level of Vice President and above and provides an opportunity for individual retirement savings on a tax- and
cost-effective basis. We do not offer any company match to this benefit plan. We do not sponsor any additional
supplemental executive retirement plans. Additionally, employees at the level of Director and above can
participate in supplemental life insurance plans that offer enhanced benefits. We believe that these benefits allow
our Named Executive Officers to concentrate on their responsibilities and our future success. The value of the
benefits offered to each of the Named Executive Officers is detailed in the Other Annual Compensation from
Summary Compensation Table on page 44.

Additional Information

Executive Stock Ownership Guidelines

The Compensation Committee has established stock ownership guidelines for our Named Executive Officers.
Executive stock ownership supports the company’s primary objective of creating long-term value for
stockholders by aligning the executives’ interests directly with those of the company’s stockholders. Each
executive is expected to maintain this minimum ownership while employed with us. The current guidelines for
stock ownership are:

President and Chief Executive Officer:
Other Named Executive Officers:

Five times Base Salary
Two times Base Salary

The following equity holdings count toward the stock ownership guidelines: shares directly owned by the
executive or his or her immediate family members; shares held in trust or any similar entity benefiting the
executive or the executive’s immediate family; and shares owned through the Williams-Sonoma, Inc. 401(k)
Plan. Unexercised stock appreciation rights, unexercised stock options, and unvested restricted stock units or
other full-value awards do not count towards the stock ownership guidelines listed above.

Executives covered under the ownership guidelines are required to retain at least 50% of the net after-tax shares
received as a result of the release of restricted stock units until the applicable ownership guideline has been
achieved. As of February 1, 2019, all of our Named Executive Officers meet or exceed the stock ownership
guidelines or comply with the stock retention requirements for vested restricted stock units that are designed to
bring the executive up to the applicable ownership level.

P
r
o
x
y

Double-Trigger Change of Control Provisions

Each of our Named Executive Officers is entitled to double-trigger change of control benefits under our 2012
EVP Level Management Retention Plan, other than our Chief Executive Officer, who is entitled to such benefits
under an individual arrangement. None of our Named Executive Officers are provided with any type of “golden
parachute” excise tax gross-up. We believe that our change of control arrangements are competitive
compensation practices and meet the company’s objectives of:

• Enhancing our ability to retain these key executives as such arrangements are an important component of

competitive compensation programs;

• Ensuring that our executives remain objective and fully dedicated to the company’s business and strategic

objectives at a critical time; and

• Facilitating a smooth transition should a change in control occur.

41

The Compensation Committee has considered the total potential cost of the change of control arrangements
provided to our Named Executive Officers and has determined that such cost is reasonable and reflects the
importance of the objectives described above.

Severance Protection for the Chief Executive Officer

As described in the section titled “Employment Contracts and Termination of Employment and
Change-of-Control Arrangements” beginning on page 49, we have entered into severance arrangements with
Ms. Alber providing for certain severance benefits in the event of a termination of her employment. The
Compensation Committee implemented these arrangements to ensure that she remains focused on the company’s
business and strategic objectives rather than potential personal economic exposure under these particular
circumstances. The Compensation Committee has considered the total potential cost of her severance benefits
and determined them to be reasonable.

RSU and PSU Vesting Provisions Upon Retirement

Grants of RSUs, including the performance-based RSUs granted to our Named Executive Officers, include an
acceleration feature that provides for full vesting upon retirement, which is defined as leaving the company at age
70 or later, with a minimum of 15 years of service. Grants of PSUs granted to our Named Executive Officers vest
on a pro-rata basis subject to achievement of the applicable performance goals in the event of such a retirement.
Currently, none of our Named Executive Officers are retirement eligible.

Clawback Policy Following Financial Restatement

In March 2018, our Compensation Committee adopted a clawback policy regarding recovery of past payments or
awards in the event of a financial restatement. In such event, the Compensation Committee will review all cash
and equity awards that, in whole or in part, were granted or paid to, or earned by, our executive officers based on
performance during the financial period subject to such restatement. If any award would have been lower or
would not have vested, been earned or been granted based on such restated financial results, the committee may,
if it determines appropriate in its sole discretion and to the extent permitted by governing law, (a) cancel such
award, in whole or in part, whether or not vested, earned or payable and/or (b) require the award holder to repay
to the company an amount equal to all or any portion of the value from the grant, vesting or payment of the
award that would not have been realized or accrued based on the restated financial results.

Internal Revenue Code Section 162(m)

Internal Revenue Code Section 162(m) generally disallows the deduction of compensation paid to certain
executives in excess of $1,000,000. The Compensation Committee reviews the potential impact of
Section 162(m) as it constructs the compensation program and in relation to the level of each element of
compensation, but reserves the right to pay non-deductible compensation where appropriate to achieve our
business objectives.

Compensation Committee Report

The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis with
management. Based on this review and discussion with management, the Compensation Committee has
recommended to the Board of Directors that the Compensation Discussion and Analysis be included in this Proxy
Statement and in the company’s Annual Report on Form 10-K for fiscal 2018.

COMPENSATION COMMITTEE OF THE

BOARD OF DIRECTORS

Adrian Bellamy, Chair
Anthony Greener
Frits van Paasschen

42

Summary Compensation Table for Fiscal 2018, Fiscal 2017 and Fiscal 2016

This table sets forth certain annual and long-term compensation earned by or granted to our Named Executive
Officers. For more information on the realized pay of our Named Executive Officers, please see “Overview of
Chief Executive Officer Compensation for Fiscal 2018” on page 35 and “PSUs Granted in Fiscal 2016” on
page 40.

Salary
($)(1)

Bonus
($)

Stock
Awards
($)(2)(3)

Option
Awards
($)

Non-Equity
Incentive Plan
Compensation
($)(4)

All Other
Compensation
($)(5)

Fiscal
Year

2018
2017
2016

$1,473,077
$1,400,000
$1,400,000

2018
2017
2016

$ 800,010
$ 786,545
$ 750,000

—
—
—

—
—
—

$21,999,903
$ 9,999,899
$ 9,999,960

$ 2,249,982
$ 2,999,883
$ 1,999,919

2018
2017

$ 723,077
$ 457,596

—

$ 1,999,989
$660,000(7) $ 1,999,915

Name and
Principal Position

Laura Alber . . . . . . . . . . . . .

Director, President
and Chief Executive
Officer

Julie Whalen . . . . . . . . . . . .

Executive Vice
President, Chief
Financial Officer

Alex Bellos(6) . . . . . . . . . . .

President, West Elm
Brand

Marta Benson(6) . . . . . . . . .
President, Pottery Barn
Brand

2018
2017

$ 736,539
$ 671,539

—
—

—
—
—

$ 2,999,959
$ 1,499,942

$ 2,999,959
$ 4,999,895
$ 2,999,939

Janet Hayes . . . . . . . . . . . . .

President, Williams
Sonoma Brand

2018
2017
2016

$1,100,008
$1,052,890
$ 925,000

$3,750,000
$3,000,000
$2,400,000

$1,000,000
$ 750,000
$ 700,000

$ 31,186
$ 29,433
$ 23,419

$ 28,811
$ 28,647
$ 28,398

Total ($)

$27,254,166
$14,429,332
$13,823,379

$ 4,078,803
$ 4,565,075
$ 3,478,317

$1,500,000
$ 750,000

$ 27,354
$176,704

$ 4,250,420
$ 4,044,215

$ 900,000
$ 750,000

$ 34,889
$ 33,446

$ 4,671,387
$ 2,954,927

$ 900,000
$1,300,000
$1,300,000

$ 31,362
$ 30,964
$113,879

$ 5,031,329
$ 7,383,749
$ 5,338,818

—
—
—

—
—
—

—
—

—
—

—
—
—

(1) Variances in the salary column versus annual base salary rate are a result of the timing of paychecks issued in a given fiscal year, as well

as the impact of a 53-week fiscal year in fiscal 2018 as compared to 52-week fiscal years in fiscal 2017 and fiscal 2016.

(2) Represents the grant date fair value of awards granted in fiscal 2018, fiscal 2017, and fiscal 2016, as calculated in accordance with FASB
ASC Topic 718 by multiplying the closing price of our stock on the trading day prior to the grant date by the number of units granted.
The number of restricted stock units and performance stock unit awards granted is determined by dividing the total monetary value of
each award by the closing price of our common stock on the trading day prior to the grant date, rounding down to the nearest whole
share.

(3) The amounts in the stock awards column include the fair market value of performance stock unit awards assuming probable achievement

of the performance goal at target levels resulting in the following fair market values for the performance stock unit awards: Ms. Alber –
$5,999,967 (fiscal 2018), $4,999,949 (fiscal 2017) and $4,999,980 (fiscal 2016); Ms. Whalen – $674,985 (fiscal 2018), $599,955 (fiscal
2017) and $599,964 (fiscal 2016); Mr. Bellos – $599,992 (fiscal 2018) and $299,981 (fiscal 2017); Ms. Benson – $899,963 (fiscal 2018)
and $299,978 (fiscal 2017); and Ms. Hayes – $899,963 (fiscal 2018), $899,987 (fiscal 2017) and $899,945 (fiscal 2016). Assuming
maximum achievement of the performance goal, the fair market value of those performance stock units would be: Ms. Alber –
$11,999,934 (fiscal 2018), $9,999,899 (fiscal 2017), and $9,999,960 (fiscal 2016); Ms. Whalen – $1,349,969 (fiscal 2018), $1,199,910
(fiscal 2017) and $1,199,927 (fiscal 2016); Mr. Bellos – $1,199,984 (fiscal 2018) and $599,962 (fiscal 2017); Ms. Benson – $1,799,927
(fiscal 2018) and $599,955 (fiscal 2017); and Ms. Hayes – $1,799,927 (fiscal 2018), $1,799,973 (fiscal 2017) and $1,799,891 (fiscal
2016).

(4) Represents amounts earned under the company’s 2001 Incentive Bonus Plan for fiscal 2018, fiscal 2017, and fiscal 2016.

(5) Details are provided in the Other Annual Compensation from Summary Compensation Table on page 44.

(6) Mr. Bellos and Ms. Benson each became a Named Executive Officer in fiscal 2017.

(7) Represents a special, discretionary sign-on bonus of $660,000 that was awarded to Mr. Bellos in connection with his promotion to

President, West Elm Brand. The sign-on bonus is repayable ratably over a five-year period in the event Mr. Bellos leaves the company or
is terminated for cause within five years from the effective date of his promotion.

P
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43

Other Annual Compensation from Summary Compensation Table

This table sets forth the compensation and benefits included under “All Other Compensation” in the Summary
Compensation Table above.

Laura Alber . . . . . . . . . . . . . . .

Julie Whalen . . . . . . . . . . . . . .

Alex Bellos . . . . . . . . . . . . . . .

Marta Benson . . . . . . . . . . . . .

Janet Hayes . . . . . . . . . . . . . . .

Life
Insurance
Premiums(1)

Matching
Contribution
to the
401(k) Plan(2)

Car
Allowance

Executive
Financial
Services

Dividend
Equivalent
Payments(3)

$4,878
$3,510
$3,510
$2,792
$2,743
$2,610
$1,341
$ 785
$7,348
$6,470
$5,382
$4,805
$3,240

$8,308
$7,923
$7,923
$8,019
$7,904
$7,788
$9,481
$6,635
$7,482
$7,477
$7,980
$8,159
$7,755

$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
—
—
—
—
$6,000
$6,000
$6,000

$12,000
$12,000
$ 5,986
$12,000
$12,000
$12,000
—
—
—
—
$12,000
$12,000
$12,000

—
—
—
—
—
—
$16,532
$12,053
$20,059
$19,499
—
—
$84,884

Fiscal
Year

2018
2017
2016
2018
2017
2016
2018
2017
2018
2017
2018
2017
2016

Total

$ 31,186(4)
$ 29,433
$ 23,419
$ 28,811
$ 28,647
$ 28,398
$ 27,354
$176,704(5)
$ 34,889
$ 33,446
$ 31,362
$ 30,964
$113,879

(1) Premiums paid by us for term life insurance in excess of $50,000 for each fiscal year.

(2) Represents company matching contributions under our 401(k) plan. Similar to our other full-time

employees, Named Executive Officers were eligible to participate in our 401(k) plan and received matching
contributions from the company of up to $8,250 during calendar 2018, $8,100 during calendar 2017, and
$7,950 during calendar 2016. Matching amounts above this maximum are due to differences between
calendar and fiscal year contributions.

(3) Amounts only include dividend equivalent payments for any outstanding equity award not disclosed at the
time of grant in the executive compensation tables of a prior proxy statement. Excludes the following
dividend equivalent payments, which were previously factored into the grant date fair value for such
disclosed equity award: Ms. Alber – $240,970 (fiscal 2018), $306,346 (fiscal 2017), and $573,509 (fiscal
2016); Ms. Whalen – $94,050 (fiscal 2018), $78,964 (fiscal 2017), and $180,601 (fiscal 2016); Mr. Bellos –
$13,602 (fiscal 2018), Ms. Benson – $8,880 (fiscal 2018) and Ms. Hayes – $143,777 (fiscal 2018), $109,365
(fiscal 2017) and $63,486 (fiscal 2016).

(4) Does not include incremental cost of one-time personal use by Ms. Alber of the company airplane because

she fully reimbursed the company for such cost.

(5)

Includes the following for Mr. Bellos: $87,830 in home sale and purchase assistance, $53,655 in moving
and relocation expenses and a $15,746 tax restoration payment, in each case paid pursuant to the company’s
relocation policy in connection with his promotion to President, West Elm Brand in June 2017, which
required that Mr. Bellos relocate from Portland, Oregon to Brooklyn, New York.

44

Grants of Plan-Based Awards

This table sets forth certain information regarding all grants of plan-based awards made to the Named Executive
Officers during fiscal 2018.

Threshold
($)

Maximum
($)(2)

Threshold
(#)

Maximum
(#)

Estimated Future
Payouts Under
Non-Equity Incentive
Plan Awards
Target
($)(1)(2)

Compensation
Committee
Approval
Date

Grant
Date

Laura Alber . . . . . . . —

—

Julie Whalen . . . . . . —

—

Alex Bellos . . . . . . . —

—

Marta Benson . . . . . —

—

Janet Hayes . . . . . . . —

—

2/6/2018
2/6/2018(4) —
4/18/2018 3/21/2018(4) —
4/18/2018 3/21/2018(5) —

—
—
—

— $3,000,000 $10,000,000 —
—
—

—
—
—

4/18/2018 3/21/2018(4) —
4/18/2018 3/21/2018(5) —

4/18/2018 3/21/2018(4) —
4/18/2018 3/21/2018(5) —

4/18/2018 3/21/2018(4) —
4/18/2018 3/21/2018(5) —

4/18/2018 3/21/2018(4) —
4/18/2018 3/21/2018(5) —

— $ 800,000 $10,000,000 —
—
6,921

—
—

—
—

— $ 750,000 $10,000,000 —
—
6,152

—
—

—
—

— $ 750,000 $10,000,000 —
—
9,228

—
—

—
—

— $1,100,000 $10,000,000 —
—
9,228

—
—

—
—

Estimated Future
Payouts Under
Equity Incentive
Plan Awards
Target
(#)

—
—
—

—
—
—
61,525 123,051 246,102
—
—

—
—

13,843 27,686

—
—

—
—

12,305 24,610

—
—

—
—

18,457 36,914

—
—

—
—

18,457 36,914

All
Other
Stock
Awards:
Number
of Shares
of Stock
or Units
(#)

—
203,541
123,051
—
—
32,301
—
—
28,712
—
—
43,068
—
—
43,068
—

Grant Date
Fair Value
of Stock
and
Option
Awards
($)(3)

—
$9,999,969
$5,999,967
$5,999,967
—
$1,574,997
$ 674,985
—
$1,399,997
$ 599,992
—
$2,099,996
$ 899,963
—
$2,099,996
$ 899,963

(1) Target potential payment for each eligible executive pursuant to our established incentive targets.

(2) The Compensation Committee established a threshold performance goal that needed to be satisfied in order for payments under our

stockholder-approved 2001 Incentive Bonus Plan to be earned. For fiscal 2018, the Compensation Committee established the threshold
performance goal for the 2001 Incentive Bonus Plan as positive net cash flow provided by operating activities as set forth in the
company’s consolidated statements of cash flows. The Compensation Committee also set a secondary performance goal to guide its use
of discretion in determining whether to reduce bonus amounts from the maximum shown in the table above; the Compensation
Committee typically expects to pay bonuses at target levels if the secondary performance goal is met at target. For fiscal 2018, the
Compensation Committee set the secondary performance goal as an earnings per share target of $4.20 (excluding extraordinary
non-recurring charges, and including any amounts payable to covered employees under the 2001 Incentive Bonus Plan). As further
described in the section entitled “Components of our Compensation Program, 2018 Decisions and the Decision Making Process—Annual
Cash Bonus” in the Compensation Discussion and Analysis beginning on page 28, the 2001 Incentive Bonus Plan’s threshold
performance goal was achieved and the secondary performance goal was achieved between target and maximum levels, and the
Compensation Committee elected to apply its discretion in determining to reduce the actual amount to be paid to the Named Executive
Officers under the 2001 Incentive Bonus Plan below the maximum potential payment shown in the table above.

(3) Represents the grant date fair value of restricted stock unit and performance stock unit awards granted in fiscal 2018, as calculated in
accordance with FASB ASC Topic 718, by multiplying the closing price of our stock on the trading day prior to the grant date by the
number of units granted. The number of restricted stock units and performance stock units granted is determined by dividing the total
monetary value of each award by the closing price of our common stock on the trading day prior to the grant date, rounding down to the
nearest whole share.

(4) Grants of restricted stock units. See the section entitled “Components of our Compensation Program, 2018 Decisions and the Decision
Making Process—Long-Term Incentives” in the Compensation Discussion and Analysis beginning on page 28 and the footnotes to the
“Outstanding Equity Awards at Fiscal Year-End” table beginning on page 46 for more information regarding these grants.

(5) Grants of performance stock units. See the section entitled “Components of our Compensation Program, 2018 Decisions and the
Decision Making Process—Long-Term Incentives” in the Compensation Discussion and Analysis beginning on page 28 and the
footnotes to the “Outstanding Equity Awards at Fiscal Year-End” table beginning on page 46 for more information regarding these
grants. The number of performance stock units granted appears in the “Target” column.

P
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45

Outstanding Equity Awards at Fiscal Year-End

The following tables set forth information regarding equity awards held by our Named Executive Officers on
February 3, 2019.

Stock Awards

Number of Shares or
Units of Stock that
have not Vested (#)

Market Value of
Shares or Units of
Stock that have
not Vested ($)(1)

Equity Incentive Plan
Awards: Number of
Unearned Shares, Units or
Other Rights that have
not Vested (#)

Equity Incentive
Plan Awards:
Market or Payout Value of
Unearned Shares, Units
or Other Rights that have
not Vested ($)(1)

Laura Alber . . . . . . . . . .

123,051(2)

Julie Whalen . . . . . . . . .

Alex Bellos . . . . . . . . . .

Marta Benson . . . . . . . .

Janet Hayes . . . . . . . . . .

—

203,541(4)
69,380(5)
—
41,044(7)
146,116(8)
16,338(9)
32,301(2)
—
9,251(10)
19,426(5)
—
11,492(7)
17,533(8)
4,117(9)
28,712(2)
—
18,568(11)
6,938(5)
—
5,071(13)
2,463(7)
654(9)
43,068(2)
—
16,651(5)
—
3,284(7)
1,266(14)
915(9)
43,068(2)
—
18,501(10)
29,139(5)
—
17,239(7)
26,299(8)
5,947(9)

$ 6,644,754
—
$10,991,214
$ 3,746,520
—
$ 2,216,376
$ 7,890,264
$
882,252
$ 1,744,254
—
499,554
$
$ 1,049,004
—
620,568
$
946,782
$
$
222,318
$ 1,550,448
—
$ 1,002,672
374,652
$
—
273,834
$
133,002
$
$
35,316
$ 2,325,672
—
899,154
—
177,336
$
68,364
$
$
49,410
$ 2,325,672
—
$
999,054
$ 1,573,506
—
$
930,906
$ 1,420,146
321,138
$

$

—

123,051(3)

—
—
92,506(6)
—
—
—
—
13,843(3)
—
—
11,100(6)
—
—
—
—
12,305(3)
—
—
6,189(12)
—
—
—
—
18,457(3)
—
5,550(6)
—
—
—
—
18,457(3)
—
—
16,651(6)
—
—
—

—
$6,644,754
—
—
$4,995,324
—
—
—
—
$ 747,522
—
—
$ 599,400
—
—
—
—
$ 664,470
—
—
$ 334,206
—
—
—
—
$ 996,678
—
$ 299,700
—
—
—
—
$ 996,678
—
—
$ 899,154
—
—
—

(1) Based on a stock price of $54.00, the closing price of our common stock on February 1, 2019, the last

business day of fiscal 2018.

46

(2) Represents restricted stock units granted on April 18, 2018. The restricted stock units vest as follows:

(i) 25% of the units vest on April 18, 2019; (ii) 25% of the units vest on April 18, 2020; (iii) 25% of the
units vest on April 18, 2021; and (iv) 25% of the units vest on April 18, 2022, each subject to continued
service. In addition, upon vesting, the executive receives a cash payment equal to dividends declared
between the grant date and the vesting date.

(3) Represents performance stock units granted on April 18, 2018. The performance stock units vest on April 18,
2021, subject to continued service and achievement of performance criteria. The shares above reflect a target
payout of 100%. This award has a potential payout of 200% if the maximum performance criteria are achieved
and 50% if the threshold performance criteria are achieved. In addition, upon vesting, the executive receives a
cash payment equal to dividends declared between the grant date and the vesting date.

(4) Represents restricted stock units granted on February 6, 2018. The restricted stock units vest as follows:

(i) 50% of the units vest on February 6, 2019; and (ii) 50% of the units vest on February 6, 2020, each
subject to continued service and a performance criterion of positive net income during the prior fiscal year
with respect to each vesting date, which has been met with respect to the first vesting date. In addition, upon
vesting, the executive receives a cash payment equal to dividends declared between the grant date and the
vesting date.

(5) Represents restricted stock units granted on May 1, 2017. The restricted stock units vest as follows: (i) 25%
of the units vest on May 1, 2018; (ii) 25% of the units vest on May 1, 2019; (iii) 25% of the units vest on
May 1, 2020; and (iv) 25% of the units vest on May 1, 2021, each subject to continued service and a
performance criterion of positive net cash flow provided by operating activities (excluding any
non-recurring charges) for fiscal 2017 as provided on the company’s consolidated statements of cash flows,
which has been met. In addition, upon vesting, the executive receives a cash payment equal to dividends
declared between the grant date and the vesting date.

(6) Represents performance stock units granted on May 1, 2017. The performance stock units vest on May 1,
2020, subject to continued service and achievement of a performance criterion. The shares above reflect a
target payout of 100%. This award has a potential payout of 200% if the maximum performance criterion is
achieved and 50% if the threshold performance criterion is achieved. In addition, upon vesting, the
executive receives a cash payment equal to dividends declared between the grant date and the vesting date.

(7) Represents restricted stock units granted on April 18, 2016. The restricted stock units vest as follows:

(i) 25% of the units vested on April 18, 2017; (ii) 25% of the units vested on April 18, 2018; (iii) 25% of the
units vest on April 18, 2019; and (iv) 25% of the units vest on April 18, 2020, each subject to continued
service and a performance criterion of positive net cash flow provided by operating activities (excluding any
non-recurring charges) for fiscal 2016 as provided on the company’s consolidated statements of cash flows,
which has been met. In addition, upon vesting, the executive receives a cash payment equal to dividends
declared between the grant date and the vesting date.

(8) Represents performance stock units granted on April 18, 2016. The performance stock units vested on
April 18, 2019 because the continued service requirement was met and the performance criterion was
achieved, resulting in payout of 178% of target. See the section entitled “Components of our Compensation
Program, 2018 Decisions and the Decision Making Process—PSUs Granted in Fiscal 2016” in the
Compensation Discussion and Analysis beginning on page 28 for more information regarding the
achievement of the performance criterion. In addition, upon vesting, the executive received a cash payment
equal to dividends declared between the grant date and the vesting date.

(9) Represents restricted stock units granted on April 20, 2015. The restricted stock units vest as follows:

(i) 25% of the units vested on April 20, 2016; (ii) 25% of the units vested on April 20, 2017; (iii) 25% of the
units vested on April 20, 2018; and (iv) 25% of the units vest on April 20, 2019, each subject to continued
service and a performance criterion of positive net cash flow provided by operating activities (excluding any
non-recurring charges) for fiscal 2015 as provided on the company’s consolidated statements of cash flows,
which has been met. In addition, upon vesting, the executive receives a cash payment equal to dividends
declared between the grant date and the vesting date.

47

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(10) Represents restricted stock units granted on May 1, 2017. The restricted stock units vest as follows: (i) 50%
of the units vested on May 1, 2018; and (ii) 50% of the units vest on May 1, 2019, each subject to continued
service and a performance criterion of positive net cash flow provided by operating activities (excluding any
non-recurring charges) for fiscal 2017 as provided on the company’s consolidated statements of cash flows,
which has been met. In addition, upon vesting, the executive receives a cash payment equal to dividends
declared between the grant date and the vesting date.

(11) Represents restricted stock units granted on June 5, 2017. The restricted stock units vest as follows: (i) 25%
of the units vested on June 5, 2018; (ii) 25% of the units vest on June 5, 2019; (iii) 25% of the units vest on
June 5, 2020; and (iv) 25% of the units vest on June 5, 2021, each subject to continued service and a
performance criterion of positive net cash flow provided by operating activities (excluding any
non-recurring charges) for fiscal 2017 as provided on the company’s consolidated statements of cash flows,
which has been met.

(12) Represents performance stock units granted on June 5, 2017. The performance stock units vest on May 1,
2020, subject to continued service and achievement of a performance criterion. The shares above reflect a
target payout of 100%. This award has a potential payout of 200% if the maximum performance criterion is
achieved and 50% if the threshold performance criterion is achieved. In addition, upon vesting, the
executive receives a cash payment equal to dividends declared between the grant date and the vesting date.

(13) Represents restricted stock units granted on January 6, 2017. The restricted stock units vest as follows:

(i) 25% of the units vested on January 6, 2018; (ii) 25% of the units vested on January 6, 2019; (iii) 25% of
the units vest on January 6, 2020; and (iv) 25% of the units vest on January 6, 2021, each subject to
continued service and a performance criterion of positive net cash flow provided by operating activities
(excluding any non-recurring charges) for fiscal 2017 as provided on the company’s consolidated statements
of cash flows, which has been met. In addition, upon vesting, the executive receives a cash payment equal to
dividends declared between the grant date and the vesting date.

(14) Represents restricted stock units granted on May 28, 2015. The restricted stock units vest as follows:

(i) 25% of the units vested on May 28, 2016; (ii) 25% of the units vested on May 28, 2017; (iii) 25% of the
units vested on May 28, 2018; and (iv) 25% of the units vest on May 28, 2019, each subject to continued
service and a performance criterion of positive net cash flow provided by operating activities (excluding any
non-recurring charges) for fiscal 2015 as provided on the company’s consolidated statements of cash flows,
which has been met. In addition, upon vesting, the executive receives a cash payment equal to dividends
declared between the grant date and the vesting date.

Option Exercises and Stock Vested

The following table sets forth information regarding the vesting of restricted stock unit awards held by our
Named Executive Officers during fiscal 2018.

Option Awards

Stock Awards

Number of Shares
Acquired on Exercise (#)

Value Realized on
Exercise ($)(1)

Number of Shares
Acquired on Vesting (#)

Value Realized on
Vesting ($)(2)

Laura Alber . . . . . . . . . . . . . . .
Julie Whalen . . . . . . . . . . . . . .
Alex Bellos . . . . . . . . . . . . . . .
Marta Benson . . . . . . . . . . . . .
Janet Hayes . . . . . . . . . . . . . . .

—
8,465
—
—
—

—
$122,319
—
—
—

71,972
31,342
13,220
10,290
50,771

$3,498,003
$1,516,448
$ 708,308
$ 502,566
$2,453,220

(1) The value realized upon exercise is calculated as the difference between the closing price of our stock on the
day prior to the exercise date and the applicable exercise price of the option awards, multiplied by the
number of shares exercised.

(2) The value realized upon vesting is calculated as the closing price of our stock on the day prior to the vesting

date multiplied by the number of units vested.

48

Pension Benefits

None of our Named Executive Officers received any pension benefits during fiscal 2018.

Nonqualified Deferred Compensation

The following table describes nonqualified deferred compensation to our named executive officers during
fiscal 2018:

Executive
Contributions in
Fiscal 2018 ($)

Registrant
Contributions in
Fiscal 2018 ($)

Aggregate
Earnings (Loss)
in Fiscal 2018 ($)

Aggregate
Withdrawals/
Distributions ($)

Aggregate Balance at
February 3, 2019 ($)

Laura Alber . . . . . . . . . . .
Julie Whalen . . . . . . . . . .
Alex Bellos . . . . . . . . . . .
Marta Benson(1) . . . . . . .
Janet Hayes . . . . . . . . . . .

—
—
—

$517,154(2)

—

—
—
—
—
—

—
—
—
$17,180
—

—
—
—
—
—

—
—
—

$845,466(3)

—

(1) Reflects amounts deferred under the Executive Deferred Compensation Plan. Participation in the plan is
limited to a group of select management and highly compensated employees. In fiscal 2018, participants
were able to defer up to 75% of their base salary and up to 100% of their bonus, net of applicable
employment and withholding taxes and subject to a minimum deferral requirement (5% of salary).
Participant accounts are not put aside in trust or any other funding vehicle, and the obligations of the
company to pay are an unsecured promise to pay in the future. Although no investments are held in the plan,
participant accounts track investment funds chosen by the participant from a specified list, and accounts are
adjusted for earnings that the investments would have accrued had the investment fund been held by such
participant accounts. Accounts are generally distributed at termination of employment, although a
participant can make an election at the time of deferral to have the distribution occur at an earlier or later
date. A choice of quarterly installments over 5, 10, 15 or 20 years, or a single lump sum, is available for
terminations due to retirement or disability, as defined in the plan, if the account is over $15,000. All other
distributions are paid as a single lump sum. The commencement of payments can be postponed, subject to
advance election and minimum deferral requirements. At death, the plan may provide a death benefit funded
by a life insurance policy, in addition to payment of the participant’s account.

(2) These amounts represent executive contributions attributable to fiscal 2018, and are included in the

Summary Compensation Table for fiscal 2018 in the salary and bonus columns.

(3) A portion of this amount was previously reported in the Summary Compensation Table in the Proxy

Statement for the 2018 Annual Meeting of Stockholders in the amount of $435,439.

Employment Contracts and Termination of Employment and Change-of-Control Arrangements

Management Retention Agreement

We entered into an amended and restated management retention agreement with Laura Alber on September 6,
2012. The management retention agreement restates substantially all of the material terms of the prior agreement,
with the exception of extending the term of the agreement through September 7, 2033. All other terms are
substantially the same as the EVP Retention Plan, as described below.

Management Retention Plan

Effective March 27, 2019, we amended and restated the 2012 EVP Level Management Retention Plan, or the
EVP Retention Plan. The EVP Retention Plan restates substantially all of the material terms of the prior 2012
EVP Level Management Retention Plan. Each of Ms. Whalen, Mr. Bellos, Ms. Benson and Ms. Hayes are
subject to the EVP Retention Plan. The EVP Retention Plan will remain in effect through March 26, 2022, unless
earlier terminated by the company in accordance with the plan.

49

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If within 18 months following a change of control, an executive’s employment is terminated by us without
“cause,” or by the executive for “good reason,” then (i) 100% of such executive’s outstanding equity awards,
including full value awards, with performance-based vesting where the payout is a set number or zero depending
on whether the performance metric is obtained, will immediately become fully vested, except that if a full value
award has performance-based vesting and the performance period has not been completed and the number of
shares that can be earned is variable based on the performance level, a pro-rata portion of such executive’s
outstanding equity awards will immediately become fully vested at the target performance level, and (ii) in lieu
of continued employment benefits (other than as required by law), such executive will be entitled to receive
payments of $3,000 per month for 12 months.

In addition, if, within 18 months following a change of control, the executive’s employment is terminated by us
without “cause,” or by the executive for “good reason,” such executive will be entitled to receive (i) severance
equal to 200% of such executive’s base salary as in effect immediately prior to the change of control or such
executive’s termination, whichever is greater, with such severance to be paid over 24 months, and (ii) 200% of
the average annual bonus received by such executive in the last 36 months prior to the termination, with such
severance to be paid over 24 months.

Each executive’s receipt of the severance benefits discussed above is contingent on such executive signing and
not revoking a release of claims against us, such executive’s continued compliance with our Code of Business
Conduct and Ethics (including its provisions relating to confidential information and non-solicitation), such
executive not accepting employment with one of our competitors, and such executive’s continued
non-disparagement of us. In the event that the severance payments and other benefits payable to an executive
under a retention agreement constitute a “parachute payment” under Section 280G of the U.S. tax code and
would be subject to the applicable excise tax, then the executive’s severance payments and other benefits will be
either (i) delivered in full or (ii) delivered to a lesser extent such that no portion of the benefits are subject to the
excise tax, whichever results in the receipt by such executive on an after-tax basis of the greatest amount of
benefits (such provision, a “better after-tax” provision).

For purposes of the EVP Retention Plan, “cause” means: (i) an act of dishonesty made by the executive in
connection with his or her responsibilities as an employee; (ii) the executive’s conviction of, or plea of nolo
contendere to, a felony or any crime involving fraud, embezzlement or any other act of moral turpitude; (iii) the
executive’s gross misconduct; (iv) the executive’s unauthorized use or disclosure of any proprietary information
or trade secrets of the company or any other party to whom the executive owes an obligation of nondisclosure as
a result of the executive’s relationship with the company; (v) the executive’s willful breach of any obligations
under any written agreement or covenant with the company or breach of the company’s Code of Business
Conduct and Ethics; or (vi) the executive’s continued failure to perform his or her employment duties after he or
she has received a written demand of performance which specifically sets forth the factual basis for the belief that
the executive has not substantially performed his or her duties and has failed to cure such non-performance
within 30 days after receiving such notice.

For purposes of the EVP Retention Plan, “change of control” means the occurrence of any of the following
events: (i) a change in the ownership of the company which occurs on the date that any one person, or more than
one person acting as a group (“Person”), acquires ownership of the stock of the company that, together with the
stock held by such Person, constitutes more than 50% of the total voting power of the stock of the company;
provided, however, that for purposes of this subsection (i), the acquisition of additional stock by any one Person,
who is considered to own more than 50% of the total voting power of the stock of the company will not be
considered a change of control; or (ii) a change in the effective control of the company which occurs on the date
that a majority of members of the Board of Directors is replaced during any 12-month period by directors whose
appointment or election is not endorsed by a majority of the members of the Board of Directors prior to the date
of the appointment or election; provided, however, that for purposes of this subsection (ii), if any Person is
considered to effectively control the company, the acquisition of additional control of the company by the same
Person will not be considered a change of control; or (iii) a change in the ownership of a substantial portion of

50

the company’s assets which occurs on the date that any Person acquires (or has acquired during the 12-month
period ending on the date of the most recent acquisition by such person or persons) assets from the company that
have a total gross fair market value equal to or more than 50% of the total gross fair market value of all of the
assets of the company immediately prior to such acquisition or acquisitions; provided, however, that for purposes
of this subsection (iii), the following will not constitute a change in the ownership of a substantial portion of the
company’s assets: (A) a transfer to an entity that is controlled by the company’s stockholders immediately after
the transfer, or (B) a transfer of assets by the company to: (1) a stockholder of the company (immediately before
the asset transfer) in exchange for or with respect to the company’s stock, (2) an entity, 50% or more of the total
value or voting power of which is owned, directly or indirectly, by the company, (3) a Person that owns, directly
or indirectly, 50% or more of the total value or voting power of all the outstanding stock of the company, or
(4) an entity, at least 50% of the total value or voting power of which is owned, directly or indirectly, by a
Person. For purposes of this subsection (iii), gross fair market value means the value of the assets of the
company, or the value of the assets being disposed of, determined without regard to any liabilities associated
with such assets. For purposes of this definition, persons will be considered to be acting as a group if they are
owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar
business transaction with the company. Notwithstanding the foregoing, a transaction shall not be deemed a
change of control unless the transaction qualifies as a change in the ownership of the company, change in the
effective control of the company or a change in the ownership of a substantial portion of the company’s assets,
each within the meaning of Section 409A.

For purposes of the EVP Retention Plan, “good reason” means, without the executive’s consent, (i) a material
reduction in his or her annual base salary (except pursuant to a reduction generally applicable to senior
executives of the company), (ii) a material diminution of his or her authority, duties or responsibilities, (iii) the
executive ceasing to report directly to a specified individual or the Board of the company or the entity holding all
or substantially all of the company’s assets following a change of control, or (iv) relocation of the executive to a
location more than 50 miles from the company’s San Francisco, California main office location. In addition,
upon any such voluntary termination for good reason, the executive must provide written notice to the company
of the existence of one or more of the above conditions within 90 days of its initial existence, and the company
must be provided with at least 30 days from the receipt of the notice to remedy the condition.

Amended and Restated Employment Agreement with Laura Alber

We entered into an amended and restated employment agreement with Laura Alber, effective as of September 6,
2012, which amended and restated the prior agreement entered into with Ms. Alber, effective May 26, 2010. The
employment agreement restates substantially all of the material terms of the prior agreement, with the exception
of extending the term of the agreement through September 7, 2033 and referencing Ms. Alber’s then current base
salary of $1,300,000. If we terminate Ms. Alber’s employment without “cause,” if she terminates her
employment with us for “good reason,” or if her employment is terminated due to her death or “disability,” she
will be entitled to receive (i) severance equal to 24 months of her base salary to be paid over 24 months, (ii) a
lump sum payment equal to 200% of the average annual bonus received by her in the last 36 months prior to the
termination, (iii) in lieu of continued employment benefits (other than as required by law), payments of $3,000
per month for 18 months, and (iv) accelerated vesting of her then-outstanding equity awards that vest solely
based upon Ms. Alber’s continued service by up to an additional 18 months’ of vesting credit, and if the awards
were subject to cliff-vesting of more than one year, the cliff-vesting provision will be lifted and vesting credit
given as if the award had been subject to monthly vesting, and equity awards subject to performance-based
vesting will remain outstanding through the date upon which the achievement of the applicable performance
milestones are certified with such awards paid out, subject to the attainment of the applicable performance
milestones, to the same extent and at the same time as if Ms. Alber had remained employed through the
18-month anniversary of her termination date. Ms. Alber’s receipt of the severance benefits discussed above is
contingent on her signing and not revoking a release of claims against us, her continued compliance with our
Code of Business Conduct and Ethics (including its provisions relating to confidential information and
non-solicitation), her not accepting employment with one of our competitors, and her continued
non-disparagement of us.

51

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For purposes of the employment agreement with Ms. Alber, “cause” is defined as (i) an act of dishonesty made
by her in connection with her responsibilities as an employee, (ii) Ms. Alber’s conviction of or plea of nolo
contendere to, a felony or any crime involving fraud, embezzlement or any other act of moral turpitude,
(iii) Ms. Alber’s gross misconduct, (iv) Ms. Alber’s unauthorized use or disclosure of any proprietary
information or trade secrets of the company or any other party to whom she owes an obligation of nondisclosure
as a result of her relationship with the company, (v) Ms. Alber’s willful breach of any obligations under any
written agreement or covenant with the company or breach of the company’s Code of Business Conduct and
Ethics, or (vi) Ms. Alber’s continued failure to perform her employment duties after she has received a written
demand of performance from the Board which specifically sets forth the factual basis for the Board’s belief that
she has not substantially performed her duties and has failed to cure such non-performance to the company’s
satisfaction within 30 days after receiving such notice.

For purposes of the employment agreement with Ms. Alber, “disability” means Ms. Alber (i) is unable to engage
in any substantial gainful activity by reason of any medically determinable physical or mental impairment which
can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, or
(ii) is, by reason of any medically determinable physical or mental impairment which can be expected to last for
a continuous period of not less than 12 months, receiving income replacement benefits for a period of not less
than 3 months under an accident and health plan covering company employees.

For purposes of the employment agreement with Ms. Alber, “good reason” is defined as, without Ms. Alber’s
consent, (i) a reduction in her base salary (except pursuant to a reduction generally applicable to senior
executives of the company), (ii) a material diminution of her authority or responsibilities, (iii) a reduction of
Ms. Alber’s title, (iv) Ms. Alber ceasing to report directly to the Board of Directors, or (v) the Board of Directors
failing to re-nominate Ms. Alber for Board membership when her Board term expires while she is employed by
the company. In addition, upon any such voluntary termination for good reason, Ms. Alber must provide written
notice to the company of the existence of one or more of the above conditions within 90 days of its initial
existence and the company must be provided with at least 30 days to remedy the condition.

The following table describes the payments and/or benefits which would have been owed by us to Ms. Alber as
of February 3, 2019 if her employment had been terminated in various situations, without taking into account the
“better after-tax” provision or applicable taxes.

Compensation and Benefits

Termination
Without Cause or for
Good Reason (No
Change-of-Control)

Termination Without
Cause or for Good
Reason (Change-of-
Control)

Base Salary(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bonus Payment(3) . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Equity Awards(4)(5)
Health Care Benefits(8) . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,000,000
$ 5,333,333
$37,516,446(6)
$

54,000

$ 3,000,000
$ 5,333,333
$40,553,946(7)
$

36,000

(1) Represents 200%, or 24 months, of Ms. Alber’s base salary as of February 3, 2019.

Death/Disability

$ 3,000,000(2)
$ 5,333,333(2)
$37,516,446(6)
$

54,000

(2) Will be reduced by the amount of any payments Ms. Alber receives through company-paid insurance

policies.

(3) Represents 200% of the average annual bonus received by Ms. Alber in the 36-month period prior to

February 3, 2019.

(4) Value is based on a stock price of $54.00, the closing price of our common stock on February 1, 2019, the

last business day of fiscal 2018.

(5) For illustrative purposes only, performance stock units are estimated at target.

(6) Represents the sum of (i) $23,104,818 for acceleration of vesting of 427,867 restricted stock units and

(ii) $14,411,628 for acceleration of vesting of 266,882 performance stock units.

52

(7) Represents the sum of (i) $24,481,116 for acceleration of vesting of 453,354 restricted stock units and

(ii) $16,072,830 for acceleration of vesting of 297,645 performance stock units.

(8) Based on a monthly payment of $3,000 to be paid by the company for 18 months or 12 months, as

applicable, in lieu of continued employment benefits.

All Other Named Executive Officers

Except as described above in connection with a termination following a change of control of the company, the
other Named Executive Officers are generally not entitled to severance benefits in connection with their
termination for good reason or involuntary termination. The following table describes the payments and/or
benefits which would have been owed by us to the Named Executive Officers as of February 3, 2019 under the
EVP Retention Plan if within 18 months following a change of control of the company, the executive’s
employment was terminated by us without cause, or by the executive for good reason, without taking into
account the “better after-tax” provision or applicable taxes.

Name

Potential Double-Trigger Change in Control Benefits

Base Salary(1) Bonus Payment(2)

Equity
Awards(3)

Health Care
Benefits(4)

Julie Whalen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Alex Bellos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marta Benson.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Janet Hayes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,600,000
$1,500,000
$1,500,000
$2,200,000

$1,400,000
$ 816,667
$ 950,000
$2,266,667

$6,014,520(5)
$4,368,600(6)
$4,816,314(7)
$8,843,958(8)

$36,000
$36,000
$36,000
$36,000

(1) Represents 200% of each Named Executive Officer’s base salary as of February 3, 2019.

(2) Represents 200% of the average annual bonus received by each Named Executive Officer in the 36-month

period prior to February 3, 2019.

(3) Value is based on a stock price of $54.00, the closing price of our common stock on February 1, 2019, the

last business day of fiscal 2018.

(4) Based on a monthly payment of $3,000 to be paid by the company for 12 months in lieu of continued

employment benefits.

(5) Represents the sum of (i) $4,135,698 for acceleration of vesting of 76,587 restricted stock units and

(ii) $1,878,822 for acceleration of vesting of 34,793 performance stock units.

(6) Represents the sum of (i) $3,369,924 for acceleration of vesting of 62,406 restricted stock units and

(ii) $998,676 for acceleration of vesting of 18,494 performance stock units.

(7) Represents the sum of (i) $3,519,936 for acceleration of vesting of 65,184 restricted stock units and

(ii) $1,296,378 for acceleration of vesting of 24,007 performance stock units.

(8) Represents the sum of (i) $6,150,276 for acceleration of vesting of 113,894 restricted stock units and

(ii) $2,693,682 for acceleration of vesting of 49,883 performance stock units.

Acceleration Provisions Under Equity Award Agreements and 2001 LTIP

Restricted stock units and performance stock units were granted to our Named Executive Officers in each of
fiscal 2018, fiscal 2017 and fiscal 2016. Pursuant to our equity award agreements, our Named Executive Officers
are eligible for pro-rata accelerated vesting of their equity awards in the event of a Named Executive Officer’s
death, “disability,” or “retirement,” subject to the achievement of performance goals in the case of performance
stock units. The performance stock units also provide that upon a “change in control,” the performance goals
shall be deemed satisfied at target and, for purposes of any severance and corporate transaction vesting
provisions, the performance stock units will generally be treated in the same manner as a time-based restricted
stock unit award covering the number of shares based on such deemed target performance.

53

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For purposes of the equity awards, “disability” means the occurrence of any of the following events: (i) the
executive being unable to engage in any substantial gainful activity by reason of any medically determinable
physical or mental impairment that can be expected to last for a continuous period of not less than 12 months;
(ii) the executive is, by reason of any medically determinable physical or mental impairment that can be expected
to result in death or can be expected to last for a continuous period of not less than 12 months, receiving income
replacement benefits for a period of not less than three months under the company’s accident and health plan
covering the company’s employees; or (iii) the executive has been determined to be totally disabled by the Social
Security Administration.

For purposes of the equity awards, “retirement” means the executive’s termination of employment for a reason
other than “cause,” “disability,” or death subsequent to the executive having attained age 70 and having been
employed by the company for at least 15 years. Currently, none of the Named Executive Officers satisfy the
requirements for “retirement.”

For purposes of the equity awards, “cause” means: (i) embezzlement, theft or misappropriation by the executive
of any property of any of the company; (ii) the executive’s breach of any fiduciary duty to the company; (iii) the
executive’s failure or refusal to comply with laws or regulations applicable to the company and their businesses
or the policies of the company governing the conduct of its employees or directors; (iv) the executive’s gross
incompetence in the performance of their job duties; (v) the executive’s commission of a felony or of any crime
involving moral turpitude, fraud or misrepresentation; (vi) the executive’s failure to perform duties consistent
with a commercially reasonable standard of care; (vii) the executive’s failure or refusal to perform job duties or
to perform specific directives of the executive’s supervisor or designee, or the senior officers or the Board; or
(viii) any gross negligence or willful misconduct by the executive resulting in loss to the company or damage to
the reputation of the company.

For purposes of the equity awards, “change in control” generally has the same meaning as “change in control”
under the EVP Retention Plan or in the Named Executive Officer’s employment agreement, as applicable.

In addition, our 2001 Long-Term Incentive Plan provides that, in the event of a merger or sale of all or
substantially all of the assets of the company, a liquidation or dissolution of the company or a corporate
reorganization of the company, equity awards held by all plan participants (including our Named Executive
Officers) will vest in full immediately prior to such transaction to the extent they are terminated at the time of
such transaction without provision to the holder of an equivalent substitute award. The following table describes
the benefits which would have been paid to our Named Executive Officers under these provisions had they been
fully triggered on February 3, 2019. None of our Named Executive Officers were eligible to retire on February 3,
2019.

Name

Laura Alber . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Julie Whalen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Alex Bellos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marta Benson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Janet Hayes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Death/Disability (1)(2)

$23,004,756(3)(4)
$ 3,511,350(5)
$ 2,067,660(6)
$ 2,151,522(7)
$ 5,329,368(8)

Award Termination
(No Substitute
Award) (1)(2)

$40,553,946(9)
$ 6,014,520(10)
$ 4,368,600(11)
$ 4,816,314(12)
$ 8,843,958(13)

(1) Value is based on a stock price of $54.00, the closing price of our common stock on February 1, 2019, the

last business day of fiscal 2018.

(2) For illustrative purposes only, performance stock units are estimated at target.

(3) Under her employment agreement, Ms. Alber may be entitled to greater acceleration in the event of her

death or disability, as described above in the table on page 52.

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(4) Represents the sum of (i) $14,781,636 for acceleration of vesting of 273,734 restricted stock units and

(ii) $8,223,120 for acceleration of vesting of 152,280 performance stock units.

(5) Represents the sum of (i) $2,487,294 for acceleration of vesting of 46,061 restricted stock units and

(ii) $1,024,056 for acceleration of vesting of 18,964 performance stock units.

(6) Represents the sum of (i) $1,714,824 for acceleration of vesting of 31,756 restricted stock units and

(ii) $352,836 for acceleration of vesting of 6,534 performance stock units.

(7) Represents the sum of (i) $1,727,568 for acceleration of vesting of 31,992 restricted stock units and

(ii) $423,954 for acceleration of vesting of 7,851 performance stock units.

(8) Represents the sum of (i) $3,824,388 for acceleration of vesting of 70,822 restricted stock units and

(ii) $1,504,980 for acceleration of vesting of 27,870 performance stock units.

(9) Represents the sum of (i) $24,481,116 for acceleration of vesting of 453,354 restricted stock units and

(ii) $16,072,830 for acceleration of vesting of 297,645 performance stock units.

(10) Represents the sum of (i) $4,135,698 for acceleration of vesting of 76,587 restricted stock units and

(ii) $1,878,822 for acceleration of vesting of 34,793 performance stock units.

(11) Represents the sum of (i) $3,369,924 for acceleration of vesting of 62,406 restricted stock units and

(ii) $998,676 for acceleration of vesting of 18,494 performance stock units.

(12) Represents the sum of (i) $3,519,936 for acceleration of vesting of 65,184 restricted stock units and

(ii) $1,296,378 for acceleration of vesting of 24,007 performance stock units.

(13) Represents the sum of (i) $6,150,276 for acceleration of vesting of 113,894 restricted stock units and

(ii) $2,693,682 for acceleration of vesting of 49,883 performance stock units.

CEO Pay Ratio

The annual total compensation of Laura Alber, our Chief Executive Officer, was $27,254,166 in fiscal 2018, as
reflected in the Summary Compensation Table above. Based on reasonable estimates, the median annual total
compensation of all employees of the company and its subsidiaries, excluding our Chief Executive Officer, was
$11,137 for fiscal 2018. Accordingly, for fiscal 2018, the ratio of the annual total compensation of our Chief
Executive Officer to the median annual total compensation of all of our other employees was 2,447 to 1. Our
median employee for fiscal 2018 was a Retail Stock Associate located in Tennessee, who was part-time in fiscal
2018. In preparation for and during our holiday selling season in the fourth quarter of our fiscal year, we hire a
substantial number of temporary and seasonal employees, primarily in our retail stores, customer care centers and
distribution facilities, who are included in the determination of the median employee. If we exclude permanent
part-time, temporary and seasonal employees from our pay ratio calculation, the median annual total
compensation of the remaining employees increases to $39,817, which would result in a ratio of 684 to 1.

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We identified a new median employee for fiscal 2018 based on all taxable wages earned in fiscal 2018 by each
individual who was employed by the company on January 28, 2019. We also converted all relevant employee
compensation, on a country-by-country basis, to U.S. dollars based on the applicable exchange rate.

Incentive Award Committee

Pursuant to its charter and the 2001 Long-Term Incentive Plan, the Compensation Committee may delegate the
authority to make non-executive officer grants to two or more directors, one or more officers of the company, or
otherwise in any manner permitted under applicable law. The Compensation Committee does not delegate any of
its authority with respect to grants to executive officers and non-employee directors of the company. The
Compensation Committee delegated to Adrian Bellamy, the Chair of the Compensation Committee, and Laura
Alber the authority to grant equity to certain non-executive employees within a stated budget in connection with
the company’s annual equity grants.

55

The Compensation Committee also appointed an Incentive Award Committee consisting of Laura Alber and Julie
Whalen for fiscal 2018. The Compensation Committee delegated to the Incentive Award Committee the authority
to grant equity awards under the company’s 2001 Long-Term Incentive Plan within certain prescribed limits to
non-executive officer employees with a corporate rank at or below Senior Vice President. The Chief Executive
Officer believes it is important to provide our associates with long-term incentive vehicles that are directly linked
to stockholder return. Granting equity-based incentives aligns the interests of our associates with those of our
stockholders and reinforces the company’s pay-for-performance strategy. This delegation is reviewed by the
Compensation Committee annually and includes limitations on the number of shares subject to the grants, both
on an individual basis and in the aggregate. Reports of awards made by the Incentive Award Committee are
included in the materials presented at the Compensation Committee’s regularly scheduled meetings.

56

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

We have policies in our Code of Business Conduct and Ethics that provide that employees must not engage in
any transaction when an employee may face a real or perceived conflict of interest with the company. Our Code
of Business Conduct and Ethics is distributed to all employees on an annual basis and made available throughout
the year in our internal document database. It is also available on our website and in print to any stockholder who
requests it. In addition, we have in place policies and procedures with respect to related person transactions that
provide that our executive officers, directors and principal stockholders, as well as their immediate family
members and affiliates, are not permitted to enter into a related party transaction with us unless (i) the transaction
is approved or ratified by our Audit and Finance Committee or the disinterested members of our Board or (ii) the
transaction involves the service of one of our executive officers or directors or any related compensation, is
reportable under Item 402 of Regulation S-K and is approved by our Compensation Committee.

For the purposes of our related party transaction policy, “related party transaction” means any transaction in which
the amount involved exceeds $120,000 in any calendar year and in which any of our executive officers, directors
and principal stockholders, as well as their immediate family members and affiliates, had, has or will have a direct
or indirect material interest, other than transactions available to all of our employees.

It is our policy to approve related party transactions only when it has been determined that such transaction is in,
or is not inconsistent with, our best interests and those of our stockholders, including situations where we may
obtain products or services of a nature, quantity or quality, or on other terms, that are not readily available from
alternative sources or when the transaction is on terms comparable to those that could be obtained in arm’s length
dealings with an unrelated third party.

Indemnification Agreements

We have indemnification agreements with our directors and executive officers. These agreements, among other
things, require us to indemnify each director and executive officer to the fullest extent permitted by Delaware
law, including coverage of expenses such as attorneys’ fees, judgments, fines and settlement amounts incurred by
the director or executive officer in any action or proceeding, including any action or proceeding by or in right of
us, arising out of the person’s services as a director or executive officer.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires our directors, executive officers and
holders of more than 10% of our common stock to file reports regarding their ownership and changes in
ownership of our stock with the SEC. Based upon (i) copies of Section 16(a) reports that we received from such
persons for their fiscal 2018 transactions and (ii) information provided to us by them, we believe that all
reporting requirements under Section 16(a) were met in a timely manner by the persons who were executive
officers, members of the Board of Directors or greater than 10% stockholders during such fiscal year.

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SECURITY OWNERSHIP OF PRINCIPAL STOCKHOLDERS AND MANAGEMENT

This table sets forth information regarding the ownership of our common stock as of April 8, 2019 by:

• each person known to us to own more than 5% of our outstanding common stock;

• each director;

• the Named Executive Officers; and

• all current executive officers and directors as a group.

Unless otherwise noted, the persons listed below have sole voting and investment power. In addition, unless
otherwise noted, the address of each stockholder noted in the following table is c/o Williams-Sonoma, Inc.,
3250 Van Ness Avenue, San Francisco, California 94109. Information regarding our non-management 5%
stockholders is derived from the most recently available 13G filings.

Name and Address of Beneficial Owner

Position with Company Common Stock

Awards
Exercisable
or Vesting
within
60 Days(1)

Total

Percent of
Class(2)

Amount and Nature of
Beneficial Ownership

Capital Research Global Investors . . . .

333 South Hope Street
Los Angeles, CA 90071

The Vanguard Group, Inc.
100 Vanguard Blvd.
Malvern, PA 19355

. . . . . . . . . .

BlackRock Inc.

. . . . . . . . . . . . . . . . . . .

55 East 52nd Street
New York, NY 10055

FMR LLC . . . . . . . . . . . . . . . . . . . . . . .

245 Summer Street
Boston, MA 02210

Aristotle Capital Management, LLC . .
11100 Santa Monica Blvd., Suite

1700

Los Angeles, CA 90025

Blackhill Capital, Inc. . . . . . . . . . . . . . .

161 Madison Avenue
Morristown, NJ 07960

Laura Alber . . . . . . . . . . . . . . . . . . . . . .

—

—

—

—

—

—

8,762,213(3)

— 8,762,213(3) 11.2%

7,483,446(4)

— 7,483,446(4)

9.5%

7,373,820(5)

— 7,373,820(5)

9.4%

6,115,916(6)

— 6,115,916(6)

7.8%

5,027,952(7)

— 5,027,952(7)

6.4%

4,049,526(8)

— 4,049,526(8)

5.2%

Director,
Chief Executive Officer
and President

341,696(9)

236,865

578,561

Julie Whalen . . . . . . . . . . . . . . . . . . . . . Executive Vice President,

32,473(10)

51,197

83,670

Alex Bellos . . . . . . . . . . . . . . . . . . . . . .

Marta Benson . . . . . . . . . . . . . . . . . . . .

Chief Financial Officer

President,
West Elm Brand

President,
Pottery Barn Brand

58

4,783

17,565

22,348

10,476

20,140

30,616

*

*

*

*

Amount and Nature of
Beneficial Ownership

Name and Address of Beneficial Owner

Position with Company Common Stock

Awards
Exercisable
or Vesting
within
60 Days(1)

Total

Percent of
Class(2)

Janet Hayes . . . . . . . . . . . . . . . . . . . . . .

President,
Williams Sonoma Brand

44,889

79,846

124,735

Adrian Bellamy . . . . . . . . . . . . . . . . . . .

Scott Dahnke . . . . . . . . . . . . . . . . . . . . .

Anthony Greener . . . . . . . . . . . . . . . . . .

Robert Lord . . . . . . . . . . . . . . . . . . . . . .

Anne Mulcahy . . . . . . . . . . . . . . . . . . . .

Grace Puma . . . . . . . . . . . . . . . . . . . . . .

Christiana Smith Shi . . . . . . . . . . . . . . .

Sabrina Simmons . . . . . . . . . . . . . . . . .
Frits van Paasschen . . . . . . . . . . . . . . . .

All current executive officers and

Director

Director

Director

Director

Director

Director

Director

Director
Director

58,266

10,000

33,218

1,987

—

3,172

3,265

9,184
3,172

6,900

418

3,015

3,015

1,716

3,015

3,166

3,481
3,015

65,166

10,418

36,233

5,002

1,716

6,187

6,431

12,665
6,187

*

*

*

*

*

*

*

*

*
*

directors as a group (15 persons) . . .

—

574,380(11) 456,273 1,030,653

1.3%

*

Less than 1%.

(1) Reflects exercisable restricted stock units vesting within 60 days of April 8, 2019 (prior to withholding of

any such shares to satisfy applicable statutory withholding requirements).

(2) Assumes settlement or vesting of awards included in footnote (1) into shares of our common stock with

respect to the named individual. Based on 78,508,602 shares outstanding as of April 8, 2019.

(3) The information above and in this footnote is based on information taken from the Schedule 13G filed by

Capital Research Global Investors, a division of Capital Research and Management Company, with the
Securities and Exchange Commission on February 13, 2019. Capital Research Global Investors has sole
voting power with respect to 8,762,213 shares and sole dispositive power with respect to 8,762,213 shares.

(4) The information above and in this footnote is based on information taken from the Schedule 13G of The
Vanguard Group, Inc. filed with the Securities and Exchange Commission on February 11, 2019. The
Vanguard Group, Inc. has sole voting power with respect to 40,175 shares, shared voting power with respect
to 10,338 shares, sole dispositive power with respect to 7,441,246 shares and shared dispositive power with
respect to 42,200 shares.

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(5) The information above and in this footnote is based on information taken from the Schedule 13G of BlackRock

Inc. filed with the Securities and Exchange Commission on February 6, 2019. BlackRock Inc. has sole voting
power with respect to 7,030,796 shares and sole dispositive power with respect to 7,373,820 shares.

(6) The information above and in this footnote is based on information taken from the Schedule 13G filed by
FMR LLC and Abigail P. Johnson, a Director and the Chairman and the Chief Executive Officer of FMR
LLC, with the Securities and Exchange Commission on February 13, 2019. FMR LLC has sole voting
power with respect to 774,383 shares, shared voting power with respect to 10,338 shares, and sole
dispositive power with respect to 6,115,916 shares. Ms. Johnson has sole voting power and sole dispositive
power with respect to 6,115,916 shares.

(7) The information above and in this footnote is based on information taken from the Schedule 13G filed by
Aristotle Capital Management, LLC with the Securities and Exchange Commission on February 4, 2019.
Aristotle Capital Management, LLC has sole voting power with respect to 1,820,706 shares and sole
dispositive power with respect to 5,027,952 shares.

59

(8) The information above and in this footnote is based on information taken from the Schedule 13G filed by
Blackhill Capital, Inc. with the Securities and Exchange Commission on February 14, 2019. Blackhill
Capital, Inc. has sole voting power with respect to 4,049,526 shares and sole dispositive power with respect
to 4,049,526 shares.

(9)

Includes 14,860 shares held by Ms. Alber in the Williams-Sonoma, Inc. Stock Fund under our 401(k) plan,
based on a statement dated April 8, 2019.

(10) Includes 1,044 shares held by Ms. Whalen in the Williams-Sonoma, Inc. Stock Fund under our 401(k) plan,

based on a statement dated April 8, 2019.

(11) Includes 16,144 shares held by the executive officers in the Williams-Sonoma, Inc. Stock Fund under our

401(k) plan, based on statements dated April 8, 2019.

60

STOCKHOLDER PROPOSALS

Stockholder proposals must comply with the requirements of Rule 14a-8 under the Securities Exchange Act of
1934 and be received by our Secretary at our principal executive offices no later than December 21, 2019 in
order to be included in our Proxy Statement for the 2020 Annual Meeting.

In order to submit a proposal to be raised at the 2020 Annual Meeting that will not be included in our Proxy
Statement for the 2020 Annual Meeting, stockholder proposals must comply with our Restated Bylaws. Under
our Restated Bylaws a stockholder must give advance notice to our Secretary of any business, including
nominations of directors for our Board, that the stockholder wishes to raise at our Annual Meeting. To be timely
under our Restated Bylaws, the notice must be received by our Secretary not less than 90 days or more than
120 days prior to June 5, 2020, the anniversary of our 2019 Annual Meeting. Therefore, stockholder proposals
must be received by our Secretary at our principal executive offices between February 6, 2020 and March 7,
2020 in order to be raised at our 2020 Annual Meeting.

Under Rule 14a-8 of the Securities Exchange Act of 1934, as amended, if the date of the 2020 Annual Meeting
changes by more than 30 days from the anniversary of this year’s Annual Meeting, to be included in our Proxy
Statement, stockholder proposals must be received by us within a reasonable time before our solicitation is made.

Under our Restated Bylaws, if the date of the 2020 Annual Meeting changes by more than 30 days from the
anniversary of this year’s Annual Meeting, stockholder proposals to be brought before the 2020 Annual Meeting
must be delivered not later than the 90th day prior to the 2020 Annual Meeting or the 10th day following the day
on which public announcement of the date of such meeting is first made by us.

With respect to a stockholder’s nomination of a candidate for our Board, the stockholder notice to the Secretary
must contain certain information as set forth in our Restated Bylaws and described under the section “Corporate
Governance—Board Committees—Nominations and Corporate Governance Committee” about both the nominee
and the stockholder making the nomination. With respect to any other business that the stockholder proposes, the
stockholder notice must contain a brief description of such business and the reasons for conducting such business
at the meeting, as well as certain other information as set forth in our Restated Bylaws.

Any stockholder (or group of up to 20 stockholders) meeting our continuous ownership requirements of three
percent (3%) or more of our common stock for at least three years who wishes to nominate a candidate or
candidates for election in connection with our 2020 Annual Meeting and require us to include such nominees in
our Proxy Statement and form of proxy for our 2020 Annual Meeting must submit a notice to our Secretary at
our principal executive offices no later than December 21, 2019 and no earlier than November 21, 2019 (i.e., no
later than the 120th day and no earlier than the 150th day before the one-year anniversary of the date on which
we first mailed our proxy materials for our 2019 Annual Meeting). If the date of the 2020 Annual Meeting is
more than 30 days before or after the one-year anniversary of the 2019 Annual Meeting (the “Other Meeting
Date”), the notice must be received at our principal executive offices not later than the close of business on the
later of the 90th day prior to such Other Meeting Date or the 10th day following the date on which public
announcement of the date of such meeting is first made by the us.

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If we receive notice of a matter to come before the 2020 Annual Meeting that is not in accordance with the
deadlines described above, we will use our discretion in determining whether or not to bring such matter before
the Annual Meeting. If such matter is brought before the Annual Meeting, then our proxy card for such meeting
will confer upon our proxy holders discretionary authority to vote on such matter.

Stockholder proposals should be sent to: Williams-Sonoma, Inc., Attention: Corporate Secretary, 3250 Van Ness
Avenue, San Francisco, California 94109.

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AVAILABILITY OF PROXY STATEMENT AND ANNUAL REPORT ON FORM 10-K

Pursuant to SEC rules, we have elected to provide access to our proxy materials by notifying you of the
availability of our proxy materials on the Internet. Copies of this Proxy Statement and our Annual Report on
Form 10-K, including the financial statements for fiscal 2018 as filed with the SEC, are available at our website
at ir.williams-sonomainc.com/financial-reports-page and upon written request and without charge to any
stockholder by writing to: Williams-Sonoma, Inc., Attention: Annual Report Administrator, 3250 Van Ness
Avenue, San Francisco, California 94109.

San Francisco, California
April 19, 2019

62

CORPORATE
INFORMATION

CORPORATE   HEADQUARTERS
Williams-Sonoma, Inc.
3250 Van Ness Avenue
San Francisco, California 94109

Stock   Exchange   Listing
New York Stock Exchange
Symbol: WSM

Corporate Website
williams-sonomainc.com

Stockholder/Investor   Information
ir.williams-sonomainc.com

Annual   Meeting
Wednesday, June 5, 2019
starting at 9:00 a.m. at:
Williams-Sonoma, Inc.
3250 Van Ness Avenue
San Francisco, California 94109

Transfer   Agent
EQ Shareowner Services
P.O. Box 64854
St. Paul, Minnesota 55164
800-468-9716 – shareowneronline.com

Independent   Registered   
Public   Accounting   Firm
Deloitte & Touche LLP
555 Mission Street
San Francisco, California 94105

TRADEMARKS
Pottery Barn, Pottery Barn Kids, PBteen, West Elm,
Williams Sonoma, Williams Sonoma Home, 
Mark and Graham, Rejuvenation

DIRECTOR
NOMINEES
AND
EXECUTIVE
OFFICERS 

Adrian   Bellamy
Chairman of the Board of Directors

LAURA   ALBER
(cid:39)(cid:76)(cid:85)(cid:72)(cid:70)(cid:87)(cid:82)(cid:85)(cid:15)(cid:3)(cid:51)(cid:85)(cid:72)(cid:86)(cid:76)(cid:71)(cid:72)(cid:81)(cid:87)(cid:3)(cid:68)(cid:81)(cid:71)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:50)(cid:775)(cid:70)(cid:72)(cid:85)

scott   dahnke
Director

robert    lord
Director

anne   mulcahy
Director

GRACE   PUMA
Director

CHRISTIANA   SMITH   SHI
Director

SABRINA   SIMMONS
Director

FRITS   VAN   PAASSCHEN
Director

ALEX   BELLOS
President, West Elm Brand

MARTA   BENSON
President, Pottery Barn Brand

JANET   HAYES
President, Williams Sonoma Brand

DAVID   KING
Executive Vice President, General Counsel 
and Secretary

JULIE   WHALEN
(cid:40)(cid:91)(cid:72)(cid:70)(cid:88)(cid:87)(cid:76)(cid:89)(cid:72)(cid:3)(cid:57)(cid:76)(cid:70)(cid:72)(cid:3)(cid:51)(cid:85)(cid:72)(cid:86)(cid:76)(cid:71)(cid:72)(cid:81)(cid:87)(cid:15)(cid:3)(cid:38)(cid:75)(cid:76)(cid:72)(cid:73)(cid:3)(cid:41)(cid:76)(cid:81)(cid:68)(cid:81)(cid:70)(cid:76)(cid:68)(cid:79)(cid:3)(cid:50)(cid:775)(cid:70)(cid:72)(cid:85)

POTTERY   BARN          POTTERY   BARN   KIDS          PBTEEN          WEST   ELM          WILLIAMS   SONOMA          WILLIAMS   SONOMA   HOME          MARK   AND   GRAHAM          REJUVENATION         OUTWARD

2018 
ANNUAL  
REPORT

Annual   Meeting   of   Stockholders