Quarterlytics / Consumer Cyclical / Apparel - Retail / Zumiez Inc. / FY2018 Annual Report

Zumiez Inc.
Annual Report 2018

ZUMZ · NASDAQ Consumer Cyclical
Claim this profile
Ticker ZUMZ
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Retail
Employees 2400
← All annual reports
FY2018 Annual Report · Zumiez Inc.
Loading PDF…
Notice of 2019 Annual Meeting
And Proxy Statement
2018 Annual Report on Form 10-K

4001 204th Street SW
Lynnwood, Washington 98036

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS 

To Be Held On June 5, 2019 

Dear Shareholder: 

You are cordially invited to attend the 2019 annual meeting of shareholders of Zumiez Inc., a Washington 
corporation.  Zumiez Inc. and its wholly-owned subsidiaries is also referred to as “Zumiez,” “we,” “our,” “us,” “its” 
and the “Company.” The meeting will be held on Wednesday, June 5, 2019 at 8:30 a.m. (Pacific Time) at our 
headquarters located at 4001 204th Street SW, Lynnwood, Washington 98036 for the following purposes: 

1. To elect three directors to hold office until our 2022 annual meeting of shareholders; 
2. To consider and act upon a proposal to ratify the selection of Moss Adams LLP as our independent 

registered public accounting firm for the fiscal year ending February 1, 2020 (“fiscal 2019”); and 

3. To conduct any other business properly brought before the meeting. 

These items of business are more fully described in the Proxy Statement accompanying this Notice. 

Our board of directors recommends a vote “For” Items 1 and 2. The record date for the annual meeting is 
March 27, 2019. Only shareholders of record at the close of business on that date may vote at the meeting or any 
adjournment or postponement thereof. 

Under the Securities and Exchange Commission (“SEC”) rules that allow companies to furnish proxy 
materials to shareholders over the Internet, we have elected to deliver our proxy materials to the majority of our 
shareholders over the Internet. The delivery process will allow us to provide shareholders with the information they 
need, while at the same time conserving natural resources and lowering the cost of delivery. On or about April 26, 
2019, we mailed to our shareholders a Notice of Internet Availability of Proxy Materials (the “Notice”) containing 
instructions on how to access our fiscal year ending February 2, 2019 (“fiscal 2018”) Proxy Statement and 2018 
Annual Report to Shareholders. The Notice also provides instructions on how to vote online or by telephone and 
includes instructions on how to receive a paper copy of the proxy materials by mail. 

YOUR VOTE IS IMPORTANT! 

Whether or not you attend the annual meeting, it is important that your shares be represented and voted at the 

meeting. Therefore, we urge you to promptly vote online, by telephone, or if you received a paper copy of the voting 
card, submit your proxy by signing, dating and returning the accompanying proxy card in the enclosed prepaid 
return envelope. If you decide to attend the annual meeting and you are a shareholder of record, you will be able to 
vote in person even if you have previously submitted your proxy. 

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE 
ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON JUNE 5, 2019: The Notice of Annual Meeting of 
Shareholders, Proxy Statement and the Annual Report to Shareholders are available on the internet at 
http://ir.zumiez.com./phoenix.zhtml?c=188692&p=irol-reports. 

By Order of the Board of Directors
Chris K. Visser
Chief Legal Officer and Secretary

Lynnwood, Washington 
April 26, 2019  

 
 
4001 204th Street SW
Lynnwood, Washington 98036

PROXY STATEMENT 
FOR THE ANNUAL MEETING OF SHAREHOLDERS 
TO BE HELD JUNE 5, 2019

QUESTIONS AND ANSWERS

Why am I receiving these proxy materials? 

We are making available to you this proxy statement and the accompanying proxy card because the board of 

directors of Zumiez Inc. (“Zumiez,” “we,” “us,” “its” and the “Company”) is soliciting your proxy to vote at our 
2019 annual meeting of shareholders. You are invited to attend the annual meeting to vote on the proposals 
described in this proxy statement. Should you choose to attend, you must be ready to present proof of your 
ownership of Zumiez stock as of the record date, March 27, 2019, to attend the meeting. However, you do not need 
to attend the meeting to vote your shares.  For more information on voting, see information below under the section 
heading “How do I vote?”   

We intend to mail or otherwise make available this proxy statement and the accompanying proxy card on or 

about April 26, 2019 to all shareholders of record entitled to vote at the annual meeting. 

Who can vote at the annual meeting? 

Only shareholders of record at the close of business on March 27, 2019, the record date for the annual 
meeting, will be entitled to vote at the annual meeting. At the close of business on the record date, there were 
25,720,046 shares of common stock outstanding and entitled to vote. 

Shareholder of Record: Shares Registered in Your Name 

If, at the close of business on the record date, your shares were registered directly in your name with our 
transfer agent, American Stock Transfer & Trust Company, then you are a shareholder of record. As a shareholder 
of record, you may vote in person at the meeting or vote by proxy. Whether or not you plan to attend the meeting, 
we urge you vote your proxy to ensure your vote is counted. 

Beneficial Owner: Shares Registered in the Name of a Broker, Bank or Other Agent 

If, at the close of business on the record date, your shares were not held in your name, but rather in an account 
at a brokerage firm, bank or other agent, then you are the beneficial owner of shares held in “street name” and these 
proxy materials are being forwarded to you by your broker, bank or other agent. The broker, bank or other agent 
holding your account is considered to be the shareholder of record for purposes of voting at the annual meeting. As a 
beneficial owner, you have the right to direct your broker, bank or other agent on how to vote the shares in your 
account. You are also invited to attend the annual meeting. Should you choose to attend, you must be ready to 
present proof of your ownership of Zumiez stock as of the record date, March 27, 2019, in order to attend the 
meeting. However, since you are not the shareholder of record, you may not vote your shares in person at the 
meeting unless you request and obtain a valid legal proxy issued in your name from your broker, bank or other 
agent. For more information about a legal proxy, see the information, below, under the section heading “How do I 
vote? – Beneficial Owner: Shares Registered in the Name of Broker, Bank or Other Agent.” 

2

 
What am I voting on? 

You are being asked to vote on the following matters:

•

•

Election of three directors (Proposal 1); and

To consider and act upon a proposal to ratify the selection of Moss Adams LLP as our independent 
registered public accounting firm for fiscal 2019 (Proposal 2).

When you vote your proxy, you appoint Chris K. Visser and Richard M. Brooks as your representatives at the 

meeting. When we refer to the “named proxies,” we are referring to Mr. Visser and Mr. Brooks. This way, your 
shares will be voted even if you cannot attend the meeting. 

How do I vote? 

For Proposals 1 and 2, you may vote “For,” “Against” or “Abstain” from voting (for the election of directors, 

you may do this for any director nominee that you specify).  The procedures for voting are as follows: 

Shareholder of Record: Shares Registered in Your Name 

If you are a shareholder of record, you may vote in person at the annual meeting, via the internet, by telephone 
or by proxy card. Whether or not you plan to attend the meeting, we urge you to vote by proxy to ensure your vote is 
counted. You may still attend the meeting and vote in person if you have already voted by proxy. 

•

•

•

•

To vote in person, come to the annual meeting and we will give you a ballot when you arrive. Please be 
prepared to present proof of your ownership of Zumiez stock as of March 27, 2019. 

To vote via the internet—You may vote online at www.proxyvote.com. Voting on the internet has the 
same effect as voting by mail or by telephone. If you vote via the internet, do not return your proxy card 
and do not vote by telephone. Internet voting will be available until 11:59 p.m. Eastern time, June 4, 
2019. 

To vote by telephone—You may vote by telephone by calling 1-800-690-6903 and following the 
automated voicemail instructions. Voting by telephone has the same effect as voting by mail or via the 
internet. If you vote by telephone, do not return your proxy card and do not vote via the internet. 
Telephone voting will be available until 11:59 p.m. Eastern time, June 4, 2019. 

To vote using the proxy card, simply complete, sign and date the proxy card and return it promptly in the 
envelope provided. If you return your signed proxy card to us before the annual meeting, we will vote 
your shares as you direct. 

Beneficial Owner: Shares Registered in the Name of Broker, Bank or Other Agent 

If you are a beneficial owner of shares registered in the name of your broker, bank or other agent, you should 
have received a proxy or voting instruction form with these proxy materials from that organization rather than from 
us. You can vote by using the proxy or voting information form provided by your broker, bank or other agent or, if 
made available, vote by telephone or via the internet. To vote in person at the annual meeting, you must obtain a 
legal proxy from your broker, bank or other agent. Under a legal proxy, the bank, broker, or other agent confers all 
of its rights as a record holder (which may in turn have been passed on to it by the ultimate record holder) to grant 
proxies or to vote at the meeting. Follow the instructions from your broker, bank or other agent included with these 
proxy materials, or contact your broker, bank or other agent to request a legal proxy. Please allow sufficient time to 
receive a legal proxy through the mail after your broker, bank or other agent receives your request. 

How many votes do I have? 

On each matter to be voted upon, you have one vote for each share of Zumiez common stock you own as of 

the close of business on March 27, 2019, the record date for the annual meeting. 

3

 
What if I return a proxy card but do not make specific choices? 

If you return a signed and dated proxy card without marking any voting selections, your shares will be voted 

in the following manner:

•

•

“For” the election of all nominees for director (Proposal 1); and 

 “For” the ratification of the selection of Moss Adams LLP as our independent registered public 
accounting firm for fiscal 2019 (Proposal 2);

If any other matter is properly presented at the meeting, one of the named proxies on your proxy card as your 

proxy will vote your shares using his discretion. 

Who is paying for this proxy solicitation? 

We will pay for the entire cost of soliciting proxies. In addition to mailed proxy materials, our directors and 

employees may also solicit proxies in person, by telephone or by other means of communication.  Directors and 
employees will not be paid any additional compensation for soliciting proxies. We may also reimburse brokerage 
firms, banks and other agents for the cost of forwarding proxy materials to beneficial owners. We have retained 
Advantage Proxy to act as a proxy solicitor in conjunction with the annual meeting. We have agreed to pay 
Advantage Proxy approximately $4,750 for proxy solicitation services. 

What does it mean if I receive more than one proxy card? 

If you receive more than one proxy card, your shares are registered in more than one name and/or are 
registered in different accounts. Please complete, sign and return each proxy card to ensure that all of your shares 
are voted. Alternatively, if you vote by telephone or via the internet, you will need to vote once for each proxy card 
and voting instruction card you receive. 

Can I change my vote after voting my proxy? 

Yes. You can revoke your proxy at any time before the applicable vote at the meeting. If you are the record 

holder of your shares, you may revoke your proxy in any one of three ways: 

•

•

•

You may submit another properly completed proxy with a later date. 

You may send a written notice that you are revoking your proxy to our Chief Legal Officer and Secretary, 
Chris K. Visser, at 4001 204th Street SW, Lynnwood, Washington 98036. 

You may attend the annual meeting and vote in person (if you hold your shares beneficially through a 
broker, bank or other agent you must bring a legal proxy from the record holder in order to vote at the 
meeting). 

If your shares are held by your broker, bank or other agent, you should follow the instructions provided by 

them. 

What is the quorum requirement? 

A quorum of shareholders is necessary to hold a valid meeting. A quorum will be present if at least a majority 
of the outstanding shares as of the close of business on the record date are represented by shareholders present at the 
meeting or by proxy. 

Your shares will be counted towards the quorum only if you submit a valid proxy (or one is submitted on your 
behalf by your broker, bank or other agent) or if you vote in person at the meeting. Generally, abstentions and broker 
non-votes (discussed below in “How are votes counted?”) will be counted towards the quorum requirement. If there 
is no quorum, a majority of the votes present at the meeting may adjourn the meeting to another date. Your vote is 
extremely important, so please vote. 

4

 
How are votes counted? 

Votes will be counted by the inspector of election appointed for the meeting, who will separately count “For,” 

“Against” and “Abstain” and broker non-votes (described below, if applicable) for Proposals 1 and 2.  Abstentions 
and broker non-votes will not be counted as votes cast for any proposal. 

If your shares are held by your broker, bank or other agent as your nominee (that is, in “street name”), you 

will need to obtain a voting instruction form from the institution that holds your shares and follow the instructions 
included on that form regarding how to instruct your broker, bank or other agent to vote your shares.  If you do not 
give instructions to your broker, bank or other agent, they can vote your shares with respect to discretionary items, 
but not with respect to non-discretionary items. Under the rules of the New York Stock Exchange, the election of 
directors (Proposal 1) is considered non-discretionary items while the ratification of the selection of Moss Adams 
LLP as our independent registered public accounting firm (Proposal 2) is considered a discretionary item. 
Accordingly, if your broker holds your shares in its name, the broker is not permitted to vote your shares on 
Proposal 1 but is permitted to vote your shares on Proposal 2 even if it does not receive voting instructions from you 
because Proposal 2 is considered discretionary.  When a broker votes a client’s shares on some but not all of the 
proposals at the annual meeting, the missing votes are referred to as broker non-votes. Broker non-votes will be 
included in determining the presence of a quorum at the annual meeting but are not considered present or a vote cast 
for purposes of voting on the non-discretionary items. Please vote your proxy so your vote can be counted. 

How many votes are needed to approve each proposal? 

Under Washington corporation law, our Articles of Incorporation and our bylaws, if a quorum exists, the 

approval of any corporate action taken at a shareholder meeting is based on votes cast. “Votes cast” means votes 
actually cast “For” or “Against” Proposals 1 and 2, whether by proxy or in person. Abstentions and broker non-votes 
(discussed previously) are not considered “votes cast.” Each outstanding share entitled to vote with respect to the 
subject matter of an issue submitted to a meeting of the shareholders shall be entitled to one vote per share. 

Proposal 1.  As described in more detail below under “Election of Directors,” we have adopted majority 
voting procedures for the election of directors in uncontested elections. As this is an uncontested election, the 
director nominees will be elected if the votes cast “For” a nominee’s election exceed the votes cast “Against” the 
director nominee. There is no cumulative voting for the election of directors. 

Proposal 2. For the ratification of the selection of our independent registered public accounting firm for fiscal 

2019, if the number of “For” votes exceeds the number of “Against” votes, then Proposal 2 will be ratified. 

If you abstain from voting on any of the proposals, or if a broker or bank indicates it does not have 

discretionary authority to vote on any particular proposal, the shares will be counted for the purpose of determining 
if a quorum is present, but will not be included in the vote totals as a vote cast with respect to the proposal in 
question. Furthermore, any abstention or broker non-vote (a broker non-vote is explained previously in “How are 
votes counted”) will have no effect on the proposals to be considered at the meeting since these actions do not 
represent votes cast by shareholders. 

How can I find out the results of the voting at the annual meeting? 

Preliminary voting results will be announced at the annual meeting. Final voting results will be published on 

Form 8-K with the Securities and Exchange Commission (“SEC”) within four business days after the annual 
meeting. 

5

 
Director Qualifications 

The board of directors believes that it is necessary for each of the Company’s directors to possess many 

qualities and skills and the composition of our board of directors has been designed to allow for expertise in 
differing skill sets. The governance and nominating committee is responsible for assisting the board in matters of 
board organization and composition and in establishing criteria for board membership. A detailed discussion of 
these criteria and how they are utilized is set forth below under “Membership Criteria for Board Members.” Also, 
the procedures for nominating directors are set forth below under “Director Nomination Procedures.” 

Information as of the date of this proxy statement about each nominee for election this year and each other 
current director is included below under “Election of Directors.” The information presented includes information 
each director has given us about his or her age, all positions he or she holds, his or her principal occupation and 
business experience for the past five years and the names of other publicly-held companies of which he or she 
currently serves as a director or has served as a director during the past five years. In addition, information is also 
presented below regarding each nominee’s and current director’s specific experience, qualifications, attributes and 
skills that led our board to the conclusion that he or she should serve as a director.  We also believe that all of our 
director nominees and current directors have a reputation for integrity, honesty and adherence to high ethical 
standards. 

Information about the number of shares of common stock beneficially owned by each director appears under 

the heading “Security Ownership of Certain Beneficial Owners and Management.” There are no family relationships 
among any of the directors and executive officers of the Company. 

Board Leadership 

We separate the roles of Chief Executive Officer (“CEO”) and Chairman of the Board (“Chairman”) in 

recognition of the differences between the two roles. Our CEO, Richard M. Brooks, is responsible for setting the 
strategic direction for the Company and the day to day leadership and performance of the Company, while our 
Chairman, Thomas D. Campion, provides guidance to the CEO and sets the agenda for board meetings and presides 
over meetings of the full board of directors.  Because Mr. Campion is an employee of the Company and is therefore 
not “independent,” our board has appointed Sarah G. McCoy, as the Company’s lead independent director. The lead 
independent director has responsibility to: 

•

•

•

•

•

•

•

call, lead and preside over meetings of the independent directors, which meet in private executive 
sessions at each board meeting; 

call special meetings of the board of directors on an as-needed basis; 

set the agenda for executive sessions of meetings of the independent directors; 

facilitate discussions among the independent directors on key risks and issues and concerns outside of 
board meetings; 

brief the Chairman and CEO on issues that arise in executive session meetings; 

serve as a non-exclusive conduit to the Chairman and CEO of views, concerns and issues of the 
independent directors; and 

collaborate with the Chairman and CEO on setting the agenda for board meetings. 

6

 
Membership Criteria for Board Members 

The governance and nominating committee of the board is responsible for establishing criteria for board 
membership. This criteria includes, but is not limited to, personal and professional ethics, training, commitment to 
fulfill the duties of the board of directors, commitment to understanding the Company’s business, commitment to 
engage in activities in the best interest of the Company, independence, industry knowledge and contacts, financial 
and accounting expertise, leadership qualities, public company board of director and committee experience and 
other relevant experience and qualifications. These criteria are referenced in the Company’s Corporate Governance 
Guidelines and in Exhibit A to the governance and nominating committee’s charter, both available at 
http://ir.zumiez.com under the “Governance” section.  The board also has the ability to review and add other criteria, 
from time to time, that it deems relevant. Specific weights are not assigned to particular criteria and no particular 
criterion is necessarily applicable to all prospective nominees. 

The criteria referenced above are used as guidelines to help evaluate the experience, qualifications, skills and 
diversity of current and potential board members. With respect to diversity, we broadly construe it to mean diversity 
of race, gender, age, geographic orientation and ethnicity, as well as diversity of opinions, perspectives, and 
professional and personal experiences. Nominees are not discriminated against on the basis of race, religion, 
national origin, sexual orientation, disability or any other basis proscribed by law. The board believes that the 
backgrounds and qualifications of the directors, considered as a group, should provide a significant composite mix 
of experience, knowledge and abilities that will allow the board to fulfill its responsibilities. 

Risk Oversight 

The board takes an active role, as a whole and also at the committee level, in helping the Company evaluate 
and plan for the material risks it faces, including operational, financial, legal, regulatory, strategic and reputational 
risks. The Company utilizes a risk management and oversight framework built upon eight key practices identified by 
the National Association of Corporate Directors (the “NACD”) for effective board oversight of risk, as follows:  

•`

clarify the roles of the Board, Committees, and Management,

•

•

•

•

•

•

•

understand the Company’s risk profile,

define the Company’s risk appetite,

integrate strategy, risk, and performance discussions,

ensure transparent and dynamic risk reporting,

reinforce clear accountability for risk,

verify that the mitigation reduces risk exposure, and

assess risk culture.

The Company also believes that the ownership and the management of risk is best thought about through the 

Company’s cultural lens of empowerment and the related corollary principle of accountability.  In this way, a person 
who is primarily responsible for the execution of a task or function is also the person who is primarily responsible or 
accountable for all related aspects of that task or function, including the management of risk associated thereof.  In 
other words, management of risk is integrated into the Company’s business decision making process.  In addition, 
during the December board of directors meeting, the board and management discuss, evaluate and assess risk in 
connection with the Company’s five-year planning process.  In connection with this review, the key strategic and 
operational risks of the Company are reviewed and discussed.  These key strategic and operational risks are grouped 
by (1) the type of risk (external or internal in nature) and (2) the Company’s ability to control and respond to the 
risk.  The relative importance or priority of the risks are discussed as well as whether any corresponding risk 
mitigation measures have been identified and implemented.  

7

 
For topics inherent to a particular board committee or otherwise set forth in a committee charter, that 
particular committee has primary responsibility for the topic with the full board having secondary accountability.  
For example, the audit committee discusses with management the Company’s major financial risk exposures and the 
steps management has taken to monitor and control such exposures, including the Company’s risk assessment and 
risk management policies and its oversight of cybersecurity risk. The compensation committee is responsible for 
overseeing the management of risks relating to the Company’s executive compensation plans and arrangements. The 
governance and nominating committee manages risks associated with corporate governance, including risks 
associated with the independence of the board and reviews risks associated with potential conflicts of interest 
affecting directors and executive officers of the Company. While each committee is responsible for evaluating 
certain risks and overseeing the management of such risks, the entire board is regularly informed through committee 
reports about such risks. Furthermore, at least annually, the board conducts an independent session where they 
outline the risks that they believe exist for the Company and the broader retail industry and compares these with the 
strategic and operational risks outlined by management in connection with the five-year planning process discussed 
above. Additionally, the board exercises its risk oversight function in approving the annual budget and quarterly re-
forecasts and in reviewing the Company’s long-range strategic and financial plans with management.  The board’s 
role in risk oversight has not had any effect on the board’s leadership structure.

Director Compensation 

The goal of our director compensation is to help attract, retain and reward our non-employee directors and 

align their interests with those of the shareholders. Our desired goal for total director compensation (cash and 
equity) is to be at the 50th percentile of comparable companies based on our compensation consultant’s competitive 
survey results. 

The Company pays its non-employee directors an annual fee for their services as members of the board of 
directors. Each non-employee director receives an annual cash retainer of $55,000 and the lead independent director 
receives an additional $35,000. The audit committee chairperson receives an additional $25,400 per year, the 
compensation committee chairperson receives and additional $19,000 per year and the governance & nominating 
committee chairperson receives an additional $16,500. Directors appointed in an interim period receive pro-rata 
retainer fees based on the number of meetings they attend between annual shareholder meetings. The committee 
chairperson and the respective committee members are paid rates commensurate with the duties and responsibilities 
inherent within the position held. 

Additionally, the Company issues restricted stock awards to its non-employee directors. The board believes 

such awards provide alignment with the interests of our shareholders. Directors appointed in an interim period 
receive pro-rata restricted stock awards based on the number of meetings they attend between annual shareholder 
meetings.

The Company reimburses all directors for reasonable expenses incurred to attend meetings of the board of 

directors. Non-employee directors may elect to have a portion, or all, of their annual retainer be used for the 
reimbursement of travel expenses in excess of those that the Company considers to be reasonable. 

8

 
The following table discloses the cash paid and stock awards earned by each of the Company’s non-employee 

directors during the fiscal year ending February 2, 2019: 

Name
Matthew L. Hyde .............................................   
Ernest R. Johnson.............................................   
Sarah (Sally) G. McCoy...................................   
Travis D. Smith................................................   
James M. Weber...............................................   
Kalen F. Holmes ..............................................   
Scott A. Bailey .................................................   

Fees Earned
or Paid in
Cash
($)
55,000 
80,400 
90,000 
74,000 
55,000 

71,500 

55,000 

Stock
Awards (1)
($)
85,000 
85,000 
85,000 
85,000 
85,000 

85,000 

85,000 

Total
($)
140,000 
165,400 
175,000 
159,000 
140,000 

156,500 

140,000  

(1) This column represents the aggregate grant-date fair value of restricted stock awards calculated in accordance 
with FASB ASC Topic 718, excluding the impact of estimated forfeitures related to service based vesting 
conditions.   For assumptions used in determining these values, please see Note 2 (listed under Stock-Based 
Compensation) in the Notes to Consolidated Financial Statements in our fiscal 2018 Form 10-K. 

On June 6, 2018, the day of the annual shareholder meeting, the Company awarded 3,189 shares of restricted 
stock to each of the current directors with a grant-date fair value of $85,000. The stock awards will vest on the 
earlier of June 6, 2019 or at the end of the directors scheduled term, if applicable. 

9

 
 
 
   
   
 
 
   
   
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
PROPOSAL 1 

ELECTION OF DIRECTORS 

The Company currently has nine director positions. The directors are divided into three classes so that 
approximately one-third of the directors are elected each year for three-year terms.  The Company believes that a 
classified board promotes continuity of experience and an orderly succession of directors, which, in turn, increases 
the stability of the Company and encourages a long-term corporate perspective.  Directors are elected to hold office 
until their successors are elected and qualified, or until resignation or removal in the manner provided in our bylaws. 
Three directors are nominees for election this year and each has consented to serve a three-year term ending in 2022. 
The remaining directors will continue to serve the terms set out below. 

The nominees for director in an uncontested election, such as this one, will be elected if the votes cast in favor 

of a nominee’s election exceed the votes cast opposing such nominee’s election. Abstentions and broker non-votes 
are not considered “votes cast.” Likewise, a share otherwise present at the meeting as to which a shareholder gives 
no authority or direction to vote is also not considered a “vote cast.” 

In a contested election, the directors shall be elected by a plurality of the votes cast. A “contested election” 

means an election of directors of the Company in which the number of nominees for any election of directors 
nominated by (i) the board of directors, or (ii) any shareholder pursuant to Article 1, Section 10 of the Company’s 
bylaws, or (iii) a combination of nominees by the board of directors and any shareholder pursuant to Article I, 
Section 10 of the Company’s bylaws, exceed the number of directors to be elected. 

A nominee for director in an uncontested election who does not receive the requisite votes for election, but 

who was a director at the time of the election, shall continue to serve as a director for a term that shall terminate on 
the date that is the earlier of: (i) ninety (90) days from the date on which the voting results of the election are 
certified, (ii) the date on which an individual is selected by the board of directors to fill the office held by such 
director, which selection shall be deemed to constitute the filling of a vacancy by the board of directors, or (iii) the 
date the director resigns. Except in the foregoing sentence, a director who failed to receive a majority vote for 
election will not participate in the filling of his or her office. If none of the directors receive a majority vote in an 
uncontested election, then the incumbent directors (a) will nominate a slate of directors and hold a special meeting 
for the purpose of electing those nominees as soon as practicable, and (b) may in the interim fill one or more offices 
with the same director(s) who will continue in office until their successors are elected. If, for any reason, the 
directors shall not have been elected at any annual meeting, they may be elected at a special meeting of shareholders 
called for that purpose in the manner provided by the Company’s bylaws. 

We invite and recommend all of our directors and the nominees for director to attend our annual meeting of 

shareholders. 

Nominees for Election for Terms Expiring in 2022

Kalen F. Holmes, 52, was appointed to our board in December 2014.  Ms. Holmes served as an Executive 

Vice President of Partner Resources (Human Resources) at Starbucks Corporation from November 2009 until her 
retirement in February 2013. Prior to her employment with Starbucks, Ms. Holmes held a variety of leadership roles 
with HR responsibility for Microsoft Corporation from September 2003 through November 2009. Prior to joining 
Microsoft, Ms. Holmes served in a variety of industries, including high-tech, energy, pharmaceuticals and global 
consumer sales. She serves on the Board of Directors and as Chairperson of the Compensation Committee of Red 
Robin Gourmet Burgers, Inc. She serves on the Board of Directors of One Medical and is the Chairperson of its 
Compensation Committee. She also serves on the Board of Trustees for the Pacific Northwest Ballet. Ms. Holmes 
holds a Bachelor of Arts in Psychology from the University of Texas and a Master of Arts and a Ph.D. in 
Industrial/Organization Psychology from the University of Houston.

10

 
Director Qualifications: Ms. Holmes’ extensive expertise in human resources and people development adds 
important and relevant experience to the Company’s board of directors. Her background in a variety of industries, 
including retail, provides insight and experience in successfully developing and executing long term strategy related 
to operations and human resources.   In addition, she has experience with large international organizations as they 
grew in scale to become large multinational corporations and this experience will be beneficial to the Company as it 
grows in size and scale.

Travis D. Smith, 46, was appointed to our board of directors in August 2012. Mr. Smith has been the Chief 

Executive Officer of Electronic Auction Services, Inc, a privately held software company, since April 2016. He also 
serves on their Board of Directors. Prior to his employment with Electronic Auction Services, Inc., he was the CEO 
and President of Jo-Ann Fabric and Craft stores from August 2011 until August 2014.  Mr. Smith began his career 
with Jo-Ann in 2006 serving as the Executive Vice President, Merchandising and Marketing. In February 2009, Mr. 
Smith was named Chief Operating Officer and added the duties of President in February 2010, then Chief Executive 
Officer in August 2011. Prior to his employment with Jo-Ann, Mr. Smith held merchandising and marketing 
positions of increasing responsibility with Fred Meyer Stores, a division of the Kroger Company, ultimately serving 
as Senior Vice President, General Merchandise. Mr. Smith has also served on the Board of Directors of Pendleton 
Woolen Mills since February of 2016.  Mr. Smith is a graduate of the University of Notre Dame with a Bachelor’s 
Degree in Business Marketing and Communications.

Director Qualifications: Mr. Smith’s background in retailing and in particular merchandising, marketing and 
leadership roles adds important and relevant experience to the Company’s board of directors.  Mr. Smith also brings 
experience in brand building, retail brick and mortar and direct to customer operations.

Scott A. Bailey, 55, was appointed to our board in February 2016.  Mr. Bailey is CEO of Path Projects, a 
running apparel company that he founded in 2017 that sells shorts, shirts, hats and base layers designed for runners 
directly to consumers.  From 2002 to 2015 Mr. Bailey was the CEO and co-founder of One Distribution Company, a 
leading skate-inspired apparel and footwear company whose brands included KR3W Denim and SUPRA Footwear.  
KR3W is a lifestyle brand born out of the skateboard culture on the streets of Southern California in 2003 and is 
known for its denim apparel and SUPRA was launched in 2006 as a premium footwear brand known for its premium 
high top sneakers.  Prior to One Distribution, Mr. Bailey was the co-founder of Split Inc., a youth culture men’s and 
women’s apparel brand founded in the early 1990s.  

Director Qualifications:  Mr. Bailey brings a unique brand and vendor perspective to the Company’s board of 

directors.  He has had over a 25 year career as a co-founder and CEO of influential brands in the apparel and 
footwear space and his experience in growing and building brands both domestically and internationally will be 
beneficial to the board of directors in an ever changing consumer environment.  Also, his understanding of the youth 
lifestyle customer is also very valuable to the Company.  

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ELECTION OF EACH NOMINEE PREVIOUSLY 
NAMED

Continuing Directors Whose Terms Expire in 2020

Thomas D. Campion, 70, is one of our co-founders and has served on our board of directors since our 

inception in 1978. Mr. Campion has held various senior management positions during this time, including serving as 
our Chairman since June 2000. From November 1970 until August 1978, he held various management positions 
with JC Penney Company. Mr. Campion holds a B.A. in Political Science from Seattle University. Mr. Campion 
serves on the Board of the Alaska Wilderness League, a Washington, D.C. based environmental group. He is the 
trustee of the Campion Foundation, a nonprofit organization focused on ensuring that biologically important 
ecosystems in Northwestern North America are preserved. The Foundation also works on homelessness issues in the 
Pacific Northwest. He is also a trustee of the Campion Advocacy Fund, a 501(c)(4) organization that was founded to 
support and strengthen efforts to end homelessness in the U.S. and protect wilderness in western North America 
through direct advocacy and political engagement. 

11

 
Director Qualifications: Mr. Campion’s knowledge as a retailer and as the co-founder of the Company 
provides the board with invaluable insight into the Company’s business and its unique culture. Mr. Campion 
provides generational leadership, sales, marketing, merchandising and brand building experience and expertise. 
Mr. Campion’s particular knowledge and experience with Zumiez and its competition helps the Company formulate 
short and long-term strategies that have contributed to Zumiez differentiating itself in the specialty niche of lifestyle 
retailing. As one of the Company’s largest shareholders, Mr. Campion’s interests are aligned with other Zumiez 
shareholders’ interests to increase the long-term value of the Company. 

Sarah (Sally) G. McCoy, 58, was appointed to our board of directors in October 2010 and was the CEO and 

President of CamelBak Products, a company that originated hands free-hydration and is the leader in hydration 
products until January of 2016. Ms. McCoy had been the CEO and President of CamelBak since September of 2006.  
Prior to joining CamelBak, Ms. McCoy co-founded Silver Steep Partners in 2004, a leading investment banking firm 
catering to companies in the outdoor and active lifestyle industry. Before Silver Steep, McCoy served as president of 
Sierra Designs and Ultimate Direction and as vice president at The North Face. She serves on the board of directors 
of Compass Group Diversified Holdings LLC and Implus. She also serves on the board of directors and is the chair 
of Helinox USA and the Outdoor Foundation. Ms. McCoy is a graduate of Dartmouth College.  

Director Qualifications: Ms. McCoy’s background in sales, merchandising, sourcing, marketing and 

executive management of outdoor and lifestyle consumer brands provides strategic insight and direction for Zumiez 
as we plan our branded and private label growth strategies.  Additionally, her experience in investment banking and 
valuation experience in our industry is valuable as we formulate our growth strategies.

Ernest R. Johnson, 68, was appointed to our board of directors in July 2011 and has served as the Chairman of 
Cutter & Buck Inc. and President and Chief Executive Officer for New Wave USA Inc. since November 2009. From 
February 2006 to November 2009, he served as Chief Executive Officer of Cutter & Buck. Mr. Johnson was also a 
Senior Vice President and Chief Financial Officer for Cutter & Buck from November 2002 to February 2006. Prior 
to joining Cutter & Buck, he worked 29 years in several commercial banks holding various senior accounting and 
financial positions. Mr. Johnson holds a B.A. in Business Administration—Accounting from Washington State 
University.

Director Qualifications: Mr. Johnson’s background as a CEO for an apparel company and as a CFO for an 

apparel company and commercial banks provides relevant leadership and financial expertise to the Company’s 
board of directors.  Mr. Johnson also has experience in international business and in mergers and acquisitions.  

Continuing Directors Whose Terms Expire in 2021

Richard M. Brooks, 59, has served as our CEO since June 2000. From August 1993 through June 2000, he 

served as a Vice President and our Chief Financial Officer. From November 1989 until February 1992, Mr. Brooks 
was with Interchecks, Inc., a subsidiary of Bowater PLC, as a finance officer. Mr. Brooks was with Deloitte, 
Haskins & Sells, currently known as Deloitte LLP, from July 1982 to March 1989. Mr. Brooks holds a B.A. in 
Business from the University of Puget Sound. 

Director Qualifications: Mr. Brooks’ day to day leadership as our CEO provides him with detailed knowledge 

of our business and operations. Mr. Brooks provides generational leadership, sales, marketing, merchandising and 
brand building experience and expertise. Mr. Brooks has demonstrated a record of innovation, achievement and 
leadership.  This experience provides the board with a unique perspective into the operations and vision of Zumiez.  
Mr. Brooks’ particular knowledge and experience with Zumiez and its competition helps the Company formulate 
short and long-term strategies that have helped Zumiez differentiate itself in the specialty niche of lifestyle retailing. 
As one of the Company’s largest shareholders, Mr. Brooks’ interest is aligned with other Zumiez shareholders’ 
interests to increase the long-term value of the Company. 

12

 
Matthew L. Hyde, 56, was appointed to our board in December 2005 and was the Chief Executive Officer and 

President and a member of the Board of Directors at West Marine, Inc. from June 2012 until his retirement in 
October 2017.  Previously he served as an Executive Vice President of Recreational Equipment Inc. (“REI”), where 
he had been since 1986, responsible for Marketing, Direct Sales, Real Estate and Retail operations. Mr. Hyde 
previously led REI's online division, championing its award-winning multi-channel strategy. He currently serves on 
the board of the YMCA of the USA as its chairman and is the Executive Chairman of 5.11 Tactical.  Mr. Hyde holds 
a Bachelor's of Science degree from Oregon State University.

Director Qualifications: Mr. Hyde’s background in a retail company, including his online retail and brand 
marketing experience, is of critical importance to the board. Mr. Hyde also provides critical merchandising and 
brand building expertise because of his long tenure in specialty retail. Mr. Hyde’s successful expertise in building a 
retail brick and mortar, direct and multi-channel strategy provides insight and experience as the Company plans its 
growth in these channels of distribution. 

James M. Weber, 59, was appointed to our board in April 2006 and is the Chairman and CEO of Brooks 

Sports Inc., a leading running shoe and apparel company, where he has been since 2001. Mr. Weber’s experience 
also includes positions as Managing Director of U.S. Bancorp Piper Jaffray Seattle Investment Banking practice, 
Chairman and CEO of Sims Sports, President of O’Brien International, Vice President of The Coleman Company 
and various roles with the Pillsbury Company. Mr. Weber earned an M.B.A., with distinction, from the Tuck School 
at Dartmouth College and is a graduate of the University of Minnesota. 

Director Qualifications: Mr. Weber’s role as the CEO of a sports related company and his international 
business experience, extensive brand building, marketing and CEO experience provide our board with a very useful 
perspective as the Company plans its growth strategies. 

13

 
CORPORATE GOVERNANCE 

Independence of the Board of Directors and its Committees 

As required under Nasdaq listing rules, a majority of the members of a listed company’s board of directors 
must qualify as “independent,” as affirmatively determined by the board of directors. Our board of directors consults 
with our counsel to ensure that the board’s determinations are consistent with all relevant securities and other laws 
and regulations regarding the definition of “independent,” including those set forth in applicable Nasdaq listing 
rules, as in effect from time to time. 

Consistent with these considerations, after review of all relevant transactions or relationships between each 

director or any of his or her family members and the Company, our senior management and our independent 
auditors, our board of directors has affirmatively determined that all of our directors are independent directors within 
the meaning of the applicable Nasdaq listing rules, except for our Chairman, Mr. Campion, and CEO, Mr. Brooks. 

As required under applicable Nasdaq listing rules, our independent directors meet in regularly scheduled 
executive sessions at which only independent directors are present. All of the committees of our board of directors 
are comprised of directors determined by the board to be independent within the meaning of the applicable Nasdaq 
listing rules. 

Director Tenure; No Term Limits

The Board currently believes it is not necessary to institute term limits for Directors.  Directors who serve on 

the Board for an extended period of time are able to provide valuable insight into the operations and future of the 
Company based on their experience with, and understanding of, the Company and its history, policies and 
objectives.  The Board believes that, as an alternative to term limits, it can ensure that the Board continues to evolve 
and adopt new viewpoints through its evaluation and nomination process and procedures.  

Other Company Board and Committee Service

The Company values the experience directors bring from other boards on which they serve, but recognizes 

that those boards may also present demands on a director’s time and availability and may present conflicts or legal 
issues.  Directors are required to advise the Chair of the Governance and Nominating Committee and the CEO 
before accepting membership on other boards of directors, membership on the audit committee of the other boards 
in particular, or other significant commitments involving affiliation with other businesses or governmental units.

Accordingly, no director may serve on over five public company boards (including the Company's Board) and 

no member of the Audit Committee may serve on over three public company audit committees (including the 
Company's Audit Committee).  In addition, directors who serve as CEOs or in equivalent positions generally should 
not serve on over two public company boards (including the Company's Board) besides their employer's board.

Certain Relationships and Related Transactions 

The Company committed charitable contributions to the Zumiez Foundation of $0.9 million in fiscal 2018 and 

$0.8 million in fiscal year ending February 3, 2018 (“fiscal 2017”). Our Chairman, Thomas D. Campion, is the 
Chairman of the Zumiez Foundation. 

14

 
Policy and Procedures with Respect to Related Person Transactions 

The Company recognizes that Related Person Transactions (defined as transactions, arrangements or 

relationships in which the Company was, is or will be a participant and the amount involved exceeds $10,000, and in 
which any Related Person (defined below) had, has or will have a direct or indirect interest) may raise questions 
among shareholders as to whether those transactions are consistent with the best interests of the Company and its 
shareholders. It is the Company’s written policy to enter into or ratify Related Person Transactions only when the 
board of directors, acting through the audit committee of the board of directors, determines that the Related Person 
Transaction in question is in, or is not inconsistent with, the best interests of the Company and its shareholders, 
including but not limited to situations where the Company may obtain products or services of a nature, quantity or 
quality, or on other terms, that are not readily available from alternative sources or when the Company provides 
products or services to Related Persons on an arm’s length basis on terms comparable to those provided to unrelated 
third parties or on terms comparable to those provided to employees generally. A summary of the Company’s 
policies and procedures with respect to review and approval of Related Person Transactions are set forth below. 

“Related Persons” are defined as follows: 

•

•

•

•

any person who is, or at any time since the beginning of the Company’s last fiscal year was, a director or 
executive officer of the Company or a nominee to become a director of the Company; 

any person who is known to be the beneficial owner of more than 5% of any class of the Company’s 
voting securities; 

any immediate family member of any of the foregoing persons, which means any child, stepchild, parent, 
stepparent, spouse, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or 
sister-in-law of the director, executive officer, nominee or more than 5% beneficial owner, and any person 
(other than a tenant or employee) sharing the household of such director, executive officer, nominee or 
more than 5% beneficial owner; and 

any firm, corporation or other entity in which any of the foregoing persons is employed or is a general 
partner or principal or in a similar position or in which such person has a 5% or greater beneficial 
ownership interest. 

Directors and executive officers are required to submit to the audit committee a list of immediate family 
members and a description of any current or proposed Related Person Transactions on an annual basis and provide 
updates during the year. 

In its review of any Related Person Transactions, the audit committee shall consider all of the relevant facts 
and circumstances available to the audit committee, including (if applicable) but not limited to: the benefits to the 
Company; the impact on a director’s independence in the event the Related Person is a director, an immediate family 
member of a director or an entity in which a director is a partner, shareholder or executive officer; the availability of 
other sources for comparable products or services; the terms of the transaction; and the terms available to unrelated 
third parties or to employees generally. No member of the audit committee shall participate in any review, 
consideration or approval of any Related Person Transaction with respect to which such member or any of his or her 
immediate family members is the Related Person. The audit committee shall approve or ratify only those Related 
Person Transactions that are in, or are not inconsistent with, the best interests of the Company and its shareholders 
as the audit committee determines in good faith. The audit committee shall convey the decision to the CEO, Chief 
Legal Officer or the Chief Financial Officer, who shall convey the decision to the appropriate persons within the 
Company.

Policy on Insider Trading

In general, employees of the Company and its directors are subject to a separate insider trading policy that 
prohibits them from buying, selling or transferring the Company’s securities except during a pre-determined window 
period, which commences one full business day after the public announcement of the Company’s same store sales 
following the Company’s quarterly or annual earnings and ending on the day two weeks thereafter.

15

 
Employees and directors are prohibited from buying, selling or transferring the Company’s securities, even 

within the window period, if they are aware of any material non- public information. Material information is 
information that might affect the Company’s stock price or otherwise be of significance to an investor who is 
determining whether to purchase, sell or hold the Company’s securities. 

Policy on Derivative Securities and Hedging Activities 

The Company maintains a policy related to derivative securities and hedging activities as these securities and 

activities may put the personal interests and objectives in conflict with the best interests of the Company and its 
shareholders. Absent the prior written consent of the CFO or the Chief Legal Officer, individuals who are subject to 
this policy (including immediate family members), may not purchase, sell and trade-in options, warrants, puts and 
calls, or similar instruments or engage in derivative securities involving or relating to the Company’s securities.  In 
addition, without the prior written consent of the CFO or the Chief Legal Officer, hedging or monetization 
transactions such as zero-cost collars and forward sale contracts that allow a person to lock in a portion of the value 
of his or her shares, often in exchange for all or part of the potential for upside appreciation in the shares, are 
prohibited.  

Anti-Pledging Policy

Our insider trading policy prohibits individuals who are subject to the policy (including immediate family 
members) from holding the Company’s securities in a margin account or pledging Company securities as collateral 
for a loan. 

Information Regarding the Board of Directors and its Committees 

Our board has established an audit committee, compensation committee and governance and nominating 
committee. The board has adopted a written charter for each committee. The charters of these three committees are 
posted on the Company’s website and can be accessed free of charge at http://ir.zumiez.com and are available in 
print to any shareholder who requests them. The composition of our board committees complies with the applicable 
rules of the SEC and Nasdaq. The board has determined that Ernest R. Johnson is an audit committee financial 
expert as defined in the rules of the SEC. 

Audit Committee

Governance & Nominating
Committee

Compensation Committee

Matthew L. Hyde ...................

Ernest R. Johnson 

  .............

Sarah (Sally) G. McCoy

.....

Travis D. Smith  .....................

James M. Weber .....................

Kalen F. Holmes.....................

Scott A. Bailey .......................

 Chairperson

 Member

 Lead Independent 

Director

 Audit Committee 
Financial Expert

16

 
 
Audit Committee 

As more fully described in its charter, our audit committee has responsibility for, among other things: 

•

•

•

•

•

•

•

the sole authority to appoint, determine the funding for and oversee the independent registered public 
accounting firm; 

assisting our board in monitoring the integrity of our financial statements and other SEC filings; 

discussing with our management and our independent registered public accounting firm significant 
financial reporting issues and judgments and any major issues as to the adequacy of our internal controls; 

reviewing our annual and quarterly financial statements prior to their filing with the SEC and prior to the 
release of our results of operations; 

reviewing the independence, performance and qualifications of our independent registered public 
accounting firm and presenting its conclusions to our board and approving, subject to permitted 
exceptions, any non-audit services proposed to be performed by the independent registered public 
accounting firm; 

oversight of the performance of the Company’s internal audit function; and 

reviewing its charter at least annually for appropriate revisions. 

The audit committee has the power to investigate any matter brought to its attention within the scope of its 

duties and to retain counsel for this purpose where appropriate. 

Governance and Nominating Committee 

As more fully described in its charter, our governance and nominating committee has the responsibility for, 

among other things: 

•

•

recommending persons to be selected by the board as nominees for election as directors and as chief 
executive officer; 

assessing our directors’ and our board’s performance; 

• making recommendations to the board regarding membership and the appointment of chairpersons of the 

board’s committees; 

recommending director compensation and benefits policies; 

reviewing its charter at least annually for appropriate revisions; and 

recommending to the board other actions related to corporate governance principles and policies. 

•

•

•

Compensation Committee 

As more fully described in its charter, our compensation committee has responsibility for, among other things: 

•

•

•

establishing the Company’s philosophy, policies and strategy relative to executive compensation, 
including the mix of base salary, short-term and long-term incentive and equity based compensation 
within the context of the stated policies and philosophy including management development and 
succession planning practices and strategies; 

reviewing corporate goals and objectives relevant to compensation of our CEO and other senior 
executives including review and approval of performance measures and targets for all executive officers 
participating in the annual executive non-equity incentive bonus plan and certify achievement of 
performance goals after the annual measurement period to permit bonus payouts under the plan; 

determining and approving our CEO’s compensation and making recommendations to the board with 
respect to compensation of other executive employees, including any special discretionary compensation 
and benefits; 

17

 
•

administering our incentive compensation plans and equity based plans and making recommendations to 
the board with respect to those plans; 

• making recommendations to our board with respect to the compensation of directors; 

•

•

the sole authority to appoint, determine the funding for and oversee the independent compensation 
consultant; and 

reviewing its charter at least annually for appropriate revisions. 

Succession Planning 

Our CEO and board of directors review at least annually the succession plan of our CEO and each of our 

named executive officers (“NEO” or “NEOs”). The board of directors conducts an annual review of, and provides 
approval for, our management development and succession planning practices and strategies. 

Our CEO provides an annual report to the board of directors assessing senior management and their potential 

successors. As part of this process, contingency plans are presented in the event of our CEO’s termination of 
employment for any reason (including death or disability). The report to the board of directors also contains the 
CEO’s recommendation as to his successor.  The full board of directors has the primary responsibility to develop 
succession plans for the CEO position. 

Meetings of the Board of Directors and Board and Committee Member Attendance 

In fiscal 2018, our board of directors met five times, the governance and nominating committee met four 
times, the audit committee met four times and the compensation committee met three times.  The board of directors 
and the committees acted by unanimous written consent when required during the last fiscal year.  Each board 
member attended 75% or more of the aggregate number of meetings of the board, and of the committees on which 
he or she served, that were held during the period for which he or she was a director or committee member.  The 
Company has a formal policy pursuant to which members of the board of directors are expected to attend annual 
shareholder meetings absent unusual circumstances that make attendance impracticable.  

Shareholder Communications with the Board of Directors; Shareholder Engagement 

The Company has a process by which shareholders may communicate directly with directors, including non-

employee directors, by mailing such communication to the board of directors in care of the Company’s Secretary, at 
the Company’s headquarters in Lynnwood, Washington. The mailing envelope must contain a clear notation 
indicating that the enclosed letter is a “Shareholder-Board Communication” or “Shareholder-Director 
Communication.” All such letters must identify the author as a shareholder and clearly state whether the intended 
recipients are all members of the board or just certain specified individual directors. The Secretary will make copies 
of all such letters and circulate them to the appropriate director or directors. All such communications will be 
forwarded to the intended director(s) without editing or screening. If these foregoing procedures are modified, then 
updated procedures will be posted on the Company’s corporate website.

The Company maintains an active dialogue with shareholders to ensure a diversity of perspectives are 
thoughtfully considered.  The Board believes that the responsibility lies with management for communications and 
relationships on behalf of the Company with institutional investors, the media, and customers.  Therefore, the Board 
may participate occasionally in such interaction, but will generally do so only at the request of or with the prior 
knowledge of management.  It has been the Company’s practice for the Lead Independent Director to periodically 
accompany management to meetings with the Company’s institutional investors.   

Code of Conduct and Ethics 

Our board has adopted a code of conduct and ethics applicable to our directors, executive officers, including 
our chief financial officer and other of our senior financial officers, and employees in accordance with applicable 
rules and regulations of the SEC and Nasdaq. The code of conduct is available at http://ir.zumiez.com under the 
“Governance” section. 

18

 
Corporate Governance Guidelines 

Our board has adopted corporate governance guidelines that provide an overview of the governance structure 
maintained at the Company and policies related thereto. The guidelines are available at http://ir.zumiez.com under 
the “Governance” section. 

Executive Compensation Recovery Policy 

The Company maintains an executive compensation recovery policy. Pursuant to this policy, the Company 

may recover incentive income that was based on the achievement of quantitative performance targets if the 
executive officer engaged in fraud or intentional misconduct that resulted in an increase in his or her incentive 
income. Incentive income includes all incentive income and compensation that the compensation committee 
considers to be appropriate based upon the circumstance. 

The compensation committee has the sole discretion to administer this policy and take actions under it, 
including soliciting recommendations from the audit committee and the full board of directors and retaining outside 
advisors to assist in making its determinations. The actions taken by the compensation committee are independent of 
any action imposed by law enforcement agencies, regulators or other authorities. 

Director Nomination Procedures 

The nominations to the board of directors were completed by the governance and nominating committee. The 

governance and nominating committee has established board membership criteria (discussed above, under the 
section entitled “Membership Criteria for Board Members”) and the procedures for selecting new directors. 

Nominations to the board of directors are completed using procedures in accordance with the charter of the 
governance and nominating committee including the director qualifications, criteria and skills as outlined in such 
charter. These procedures include: 

•

•

•

•

•

Initial review of potential director candidates by the committee as submitted by the independent directors 
of the board based on our established criteria for board membership including (without limitation) 
experience, skill set, diversity and the ability to act effectively on behalf of the shareholders and such 
other criteria as the committee may deem relevant from time to time. 

Each director candidate was put forth for consideration as a director candidate independently by our 
independent directors based on their knowledge of the candidates. None of our independent directors had 
a relationship with any candidates that would impair his or her independence. Each candidate’s biography 
was reviewed by each member of the committee with the intention that each candidate would bring a 
unique perspective to benefit our shareholders and management. 

Interviews of director candidates were conducted by members of the committee and senior management. 
These interviews confirmed the committee’s initial conclusion that candidates met the qualifications, 
criteria and skills to serve as a director of the Company. 

Reference checks were conducted if further checks were required based on the level of knowledge about 
the candidate by members of the committee. 

Background checks were conducted, including criminal, credit and bankruptcy, SEC violations and/or 
sanctions, work history and education. 

19

 
•

•

Independence questionnaires were completed by candidates and then reviewed by the Company, the 
committee and the Company’s legal counsel to ensure candidates meet the requirements to be an 
independent director for the board, audit committee, compensation committee and the governance and 
nominating committee. The review also ensures the candidates positions do not conflict in any material 
way with Company business. 

Conclusion to nominate a candidate is based on all of the procedures reviewed previously and the 
information attached. It is ensured through these procedures that the candidate appears to be well 
qualified to serve on the Company’s board of directors and its committees and appears to meet Nasdaq 
and SEC requirements to be able to serve as an independent director and as a member of the audit 
committee and any other committee the board may assign to such director. 

The governance and nominating committee of the board will consider qualified nominees recommended by 

shareholders who may submit recommendations to the governance and nominating committee in care of our 
Chairman of the Board and Secretary at the following address: 

Board of Directors and Chairman of the Board 
c/o Secretary 
Zumiez Inc. 
4001 204th Street SW
Lynnwood, Washington 98036

Nominees for director who are recommended by our shareholders will be evaluated in the same manner as any 

other nominee for director. Shareholder recommendations for director should include the following information: 

•

•

•

•

•

•

the name, age, residence, personal address and business address of the shareholder who intends to make 
the nomination and of the person(s) to be nominated; 

the principal occupation or employment, the name, type of business and address of the organization in 
which such employment is carried on of each proposed nominee and of the shareholder who intends to 
make the nomination; 

a representation that the shareholder is a holder of record of stock of the Company, including the number 
of shares held and the period of holding; 

a description of all arrangements or understandings between the shareholder and the recommended 
nominee; 

such other information regarding the recommended nominee as would be required to be included in a 
proxy statement filed pursuant to Regulation 14A promulgated by the SEC pursuant to the Securities 
Exchange Act of 1934, as amended; and 

the consent of the recommended nominee to serve as a director of the Company if so elected. 

The governance and nominating committee may require that the proposed nominee furnish the committee with 

other information as it may reasonably request to assist it in determining the eligibility of the proposed nominee to 
serve as a director. 

To submit a recommendation for director for an upcoming annual shareholder meeting, it is necessary that a 
proposing shareholder notify the Company and provide the information set forth previously, no later than 120 days 
prior to the corresponding date on which the Company’s annual proxy statement is mailed in connection with the 
most recent annual meeting. 

20

 
General Director Nomination Right of All Shareholders 

Any shareholder of the Company may nominate one or more persons for election as a director of the Company 
at an annual meeting of shareholders if the shareholder complies with the notice, information and consent provisions 
contained in Article I, Section 10 of the Company’s bylaws. Specifically, these provisions require that written notice 
of a shareholder’s intent to make a nomination for the election of directors be received by the Secretary not fewer 
than 120 days and not more than 150 days prior to the anniversary date of the prior year’s annual meeting of 
shareholders. 

The Secretary will send a copy of the Company’s bylaws to any interested shareholder who requests them.  

21

 
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT 

The following table provides information regarding the beneficial ownership of our common stock as of 

March 27, 2019 by: (i) each of our directors; (ii) each of our NEOs; (iii) all of our named executive officers and 
directors as a group; and (iv) each person, or group of affiliated persons, known by us to beneficially own more than 
5% percent of our common stock. The table is based upon information supplied by our officers, directors and 
principal shareholders and a review of Schedule 13G reports filed with the SEC. Unless otherwise indicated in the 
footnotes to the table and subject to community property laws where applicable, we believe that each of the 
shareholders named in the table has sole voting and investment power with respect to the shares indicated as 
beneficially owned. 

Applicable percentages are based on shares outstanding on March 27, 2019, adjusted as required by rules 

promulgated by the SEC. These rules generally attribute beneficial ownership of securities to persons who possess 
sole or shared voting power or investment power with respect to those securities. In addition, the rules include 
shares of common stock issuable pursuant to the exercise of stock options that are either immediately exercisable or 
exercisable on or before May 26, 2019, which is 60 days after March 27, 2019. These shares are deemed to be 
outstanding and beneficially owned by the person holding those options for the purpose of computing the percentage 
ownership of that person, but they are not treated as outstanding for the purpose of computing the percentage 
ownership of any other person. Except as noted below, the address for each person that holds 5% or more of our 
common stock is c/o Zumiez Inc., 4001 204th Street SW, Lynnwood, Washington 98036. 

Name of Beneficial Owner
Richard M. Brooks (1) ...........................................  
Thomas D. Campion (2).........................................  
Troy R. Brown (3) ..................................................  
Christopher C. Work (4).........................................  
Chris K. Visser (5) .................................................  
Adam C. Ellis (6) ...................................................  
James M. Weber (7) ...............................................  
Matthew L. Hyde (8) ..............................................  
Ernest R. Johnson (9) .............................................  
Sarah (Sally) G. McCoy (10) .................................  
Kalen F. Holmes (11) .............................................  
Travis D. Smith (12)...............................................  
Scott A. Bailey (13)................................................  
All Named Executive Officers and Directors
     as a group (13 persons)......................................  
Black Rock, Inc. (14) .............................................  
The Vanguard Group (15) ......................................  
Dimensional Fund Advisors LP (16) .....................  

Number of
Common Shares
Beneficially Owned  
3,073,024   
2,313,240   
164,803   
81,258   
59,970   
56,906   
41,713   
39,380   
29,647   
29,597   
19,584   
17,770   
9,175   

5,936,067   
2,991,857   
2,236,431   
2,145,655   

Percentage of
Shares
Beneficially
Owned

11.9%
9.0%
0.6%
0.3%
0.2%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.1%
0.0%

23.1%
11.7%
8.8%
8.4%

(1) Mr. Brooks is our CEO and a Director.
(2) Includes shares of common stock held by grantor retained annuity trusts for which Thomas D. Campion is 

trustee. Mr. Campion is our Chairman of the Board.  Includes a total of 168,437 shares held by the Campion 
Foundation and the Campion Advocacy Fund; while Mr. Campion does not have a pecuniary interest in these 
shares he does maintain voting and investment power over these shares.

(3) Consists of 81,567 shares of stock held by Mr. Brown, of which 65,004 shares are restricted, and 83,236 vested 

stock options. Mr. Brown is our President North America.

(4)  Consists of 40,518 shares of stock held by Mr. Work, of which 17,185 shares are restricted, and 40,740 vested 

stock options. Mr. Work is our Chief Financial Officer.  

(5) Consists of 22,688 shares of stock held by Mr. Visser, of which 16,298 shares are restricted, and 37,282 vested 

stock options. Mr. Visser is our Chief Legal Officer and Secretary.

22

 
 
 
 
(6)  Consists of 45,421 shares of stock held by Mr. Ellis of which 26,253 shares are restricted and 11,485 vested 

stock options. Mr. Ellis is our President International.

(7) Consists of 41,713 shares of stock held by Mr. Weber, of which 3,189 shares are restricted. Mr. Weber is one of 

our directors. 

(8) Consists of 39,380 shares of stock held by Mr. Hyde, of which 3,189 shares are restricted. Mr. Hyde is one of 

our directors. 

(9) Consists of 29,647 shares of stock held by Mr. Johnson, of which 3,189 shares are restricted.  Mr. Johnson is 

one of our directors.

(10) Consists of 29,597 shares of stock held by Ms. McCoy, of which 3,189 shares are restricted.  Ms. McCoy is one 

of our directors.

(11) Consists of 19,584 shares of stock held by Ms. Holmes, of which 3,189 shares are restricted. Ms. Holmes is one 

of our directors. 

(12) Consists of 17,770 shares of stock held by Mr. Smith, of which 3,189 shares are restricted.  Mr. Smith is one of 

our directors.

(13) Consists of 9,175 shares of stock held by Mr. Bailey, of which 3,189 shares are restricted. Mr. Bailey is one of 

our directors.

(14) This information is based solely on a Schedule 13G filed January 31, 2019 by BlackRock, Inc.  The business 

address of BlackRock, Inc. is 55 East 52nd Street, New York, NY 10055. 

(15) This information is based solely on a Schedule 13G filed February 11, 2019 by The Vanguard Group.  The 

business address of The Vanguard Group, Inc. is 100 Vanguard Blvd. Malvern, PA 19355.

(16) This information is based solely on a Schedule 13G filed February 8, 2019 by Dimensional Fund Advisors LP.  

The business address of Dimensional Fund Advisors LP is Building One 6300 Bee Cave Road, Austin, Texas 
78746. 

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE 

Section 16(a) of the Exchange Act requires our directors and executive officers, and persons who own more 

than 10% of a registered class of our equity securities, to file with the SEC initial reports of ownership and reports of 
changes in ownership of our common stock and other equity securities. Officers, directors and greater than 10% 
shareholders are required by SEC regulation to furnish us with copies of all Section 16(a) forms they file. 

To our knowledge, based solely on a review of the copies of such reports furnished to us and written 

representations that no other reports were required, during fiscal 2018, all applicable Section 16(a) filing 
requirements were met and that all such filings were timely. 

23

 
EXECUTIVE OFFICERS

As of the end of fiscal 2018 the names, ages and positions of the current non-director executive officers of the 
Company are listed below, along with their respective business experience. No family relationships exist among any 
of the directors or executive officers of the Company. 

Troy R. Brown, 56, has served as our President North America since March 8, 2017. Prior to that time he 

served as the Executive Vice President of Ecommerce and Omni-Channel since August 2012. From October 2008 
through July 2012, he served as the Senior Vice President of Ecommerce. From February 2007 through August 
2008, Mr. Brown was with Tommy Bahama as the Director of Ecommerce. From March 2005 until September 
2006, he was with Expedia, where he served as General Manager (“GM”) of Vacation Packages. From August 1994 
until March 2005, Mr. Brown was with Eddie Bauer in various management positions including Vice President of 
Ecommerce. Prior to August 1994, he was employed by Nautica Inc, and ZCMI, where he held various management 
positions. Mr. Brown has more than 30 years experience in the retail, wholesale and Ecommerce industries.

Chris K. Visser, 48, serves as our Chief Legal Officer and Secretary.  Mr. Visser oversees all legal affairs, 
human resources and corporate services operations of the Company.  Mr. Visser was appointed General Counsel and 
Secretary in October 2012 and Executive Vice President in May 2014 before being appointed Chief Legal Officer in 
May 2017.  From 2001 until October 2012, Mr. Visser was with K&L Gates LLP where he has been a partner in the 
corporate, securities, and mergers and acquisitions practice group.  Mr. Visser also worked as a process engineer 
with Vista Chemical Company prior to earning his law degree.  Mr. Visser holds a Bachelor of Science degree in 
Chemical Engineering from the University of Washington. Mr. Visser also obtained an M.B.A, with a Concentration 
in Finance, from the University of Houston and a J.D. from the University of Houston Law Center where he 
graduated with academic honors and served as an editor on the Houston Law Review.

Christopher C. Work, 40, has served as Chief Financial Officer since August 2012. Mr. Work has been 

employed with the Company since October 2007, where he last served as Vice President, Controller. From 
September 2002 to October 2007, Mr. Work was an employee of Ernst & Young LLP, obtaining the level of 
Manager. Mr. Work received a Master of Professional Accounting from the University of Washington and a B.A. in 
Accountancy from Western Washington University. Mr. Work is a Certified Public Accountant in the State of 
Washington.

Adam C. Ellis, 44, was appointed to the position President International effective as of March 8, 2017 and has 

responsibility for the sales and operational profitability of the Company’s operations outside of North America, 
including the operations of Blue Tomato and Fast Times.  Mr. Ellis has also been the Managing Director of Blue 
Tomato since February 2017.  Mr. Ellis previously served as the Company’s Senior Vice President of Global Retail 
and Business Development since March 2014.  From March 2012 through March 2014, he served as the Vice 
President of Real Estate and Global and before that he served in various roles within the Company’s Real Estate 
department since July 2005 when he joined the Company. Mr. Ellis obtained a M.B.A from the Kellogg School of 
Management at Northwestern University and a Bachelor of Arts from Otterbein College.

24

 
EXECUTIVE COMPENSATION 
COMPENSATION DISCUSSION AND ANALYSIS 

Our basis for competitive advantage is our culture—conceived, developed and maintained as a unique and 

powerful basis for engendering commitment, accountability, competitiveness and creativity among all of our 
employees. The objective of this compensation discussion and analysis is to describe how, for our named executive 
officers (“NEOs”), we link our culture to compensation philosophy and then to compensation strategy; and, to 
explain how we executed our compensation strategy during the last fiscal year. While the discussion and analysis 
focuses on the NEOs in the compensation tables in this proxy statement, we link culture, compensation philosophy 
and compensation strategy throughout the organization from the seasonal sales employee to each of the NEOs. 

Value Creation Model

The following summary illustrates how the compensation philosophy and strategies are integrated with and 

derived from the Zumiez culture. We believe this integrated approach supports long-term growth in shareholder 
value. 

The Zumiez Culture 

While every organization has a culture, even if it is a culture by default, we believe that the Zumiez culture is 

unique. We believe it is well defined, understood widely and thoroughly among all employees, reinforced and 
exemplified by leaders held accountable for doing so and integrated into the daily practices and processes 
throughout the business. We believe the Zumiez culture is a competitive advantage and is built on a set of shared 
values that have been in place since the inception of the business. These shared values include: 

•

•

Empowered managers—The Zumiez culture pushes decision making down to the appropriate level in 
the organization within the context of appropriate guidelines, controls and procedures. This gives our 
managers throughout the organization the ability to impact their results creating increased accountability, 
clear measurements and a sense of ownership throughout the organization. 

Teaching and learning—Our culture strives to integrate quality teaching and learning experiences 
throughout the organization. We do this through a comprehensive training program, which primarily 
focuses on sales and customer service training. Our training programs have been developed internally and 
are almost exclusively taught internally by Zumiez employees to Zumiez employees. The training 
programs have been developed to empower our managers to make good retail decisions. 

25

 
•

•

Competition—We believe that Zumiez employees enjoy competing. Our entire system is built around 
creating opportunities for people to compete and to be recognized for their contributions. This is reflected 
in everything we do including empowering managers, building competition into almost all of our training 
and in how we recognize the successes of our employees throughout the organization. 

Fairness and honesty—Along with our employees, we strive to be fair and honest in all of our 
relationships. This includes how we work with each other, our vendors, our landlords and our customers. 

Culture and Compensation Philosophy 

The Zumiez culture guides how we manage our business and it permeates through our compensation 
philosophy. We believe our culture itself has value to our employees. Our culture allows our employees throughout 
the organization to make appropriate decisions to impact their results as well as our financial results. We believe the 
competitive people we hire and the training we provide helps us generate strong operating results and we believe 
that our employees value working in this kind of environment. 

The compensation committee believes the purpose of the compensation program for our NEOs is to help 
attract, retain, align, motivate and reward executives capable of understanding, committing to, maintaining and 
enhancing the culture; and, with culture as a centerpiece of our competitive advantage, establishing and 
accomplishing business strategies and goals that we believe makes us an attractive investment for shareholders. To 
do so, the compensation committee believes the compensation program should offer compensation opportunities 
that: 

•

•

•

•

•

are externally competitive with compensation paid by companies in the market for executive talent; 

reward performance by linking compensation to quantitative and qualitative goals that the compensation 
committee believes is in the best long-term interest of shareholders; 

drive long-term shareholder thinking by delivering a substantial portion of the NEOs compensation or 
wealth in the form of equity that is directly linked to our stock price; 

are an effective blend of guaranteed and at-risk components, where the proportion of guaranteed pay is 
less than average and the proportion of at-risk pay is greater than average when compared against the 
competitive market; and

for at-risk components of pay, are an effective balance between short-term and long-term interests of our 
shareholders.  

The compensation committee believes that at-risk components should result in compensation for the executive 

in proportion to and to the extent justified by performance. For Zumiez executives, “performance” means, first of 
all, doing the right things—achieving the financial results that clearly drive the creation of shareholder value. The 
compensation program must align the interests and motivations of executives with those of shareholders. Secondly, 
performance means doing things right—acting as strong, respected and acknowledged leaders; and, as role models 
of leadership behavior in the community at-large. We believe that exemplary executive behavior helps to support 
sustainable long-term creation of shareholder value. 

The compensation committee intends to continually explore, consider and introduce enhanced or new 

compensation approaches and elements for NEOs as appropriate. 

Compensation Goals and Strategy for NEOs 

Simplicity and Transparency. The compensation committee seeks simplicity and transparency in the 
compensation program for our NEOs. Therefore, the program focuses on easily understood components of clearly 
determinable value—base salary, bonuses, short-term cash based incentives and long-term equity awards. We refer 
to the combination of these as “total direct compensation.” The compensation committee does not use supplemental 
executive benefits and perquisites that are generally not also made available to our employees. 

26

 
Attractive Compensation Opportunities. The compensation committee believes in and commits to planning for 
internal succession; however, the Company must be positioned to attract and retain high-caliber executive talent in 
the external marketplace. It believes it must be positioned to bring in seasoned, proven individuals from within the 
industry and beyond who can perform the full scope of their roles from the time of hire. Establishing and 
maintaining the ability to attract and retain talent is a top priority for compensation of NEOs. To address this priority 
responsibly on behalf of shareholders, the compensation committee works each year to: 

•

•

•

Establish a conservative salary range for each position to guide salary hiring offers and salary increase 
decisions. 

Establish a competitive total annual cash compensation opportunity for each position through annual cash 
incentives where payout is contingent on performance. 

Provide opportunities to earn equity incentives in proportions so that the long-term opportunity for each 
NEO to earn total direct compensation (salary plus annual cash incentives plus equity incentives) is above 
average should shareholders realize above average returns. 

Pay-at-Risk. The compensation committee is committed to pay-at-risk. “Pay-at-risk” means compensation that 

is earned only upon clear evidence that the interests of shareholders have been served. By design, we believe the 
proportion of each NEOs total direct compensation that is at-risk is greater than what is typically observed in the 
marketplace. Conservative base salaries are combined with above-average cash and equity incentives to create a 
total package that is competitive. We believe the pay-at risk philosophy is evidenced by the fact that no NEO has 
been paid the maximum total incentive compensation in our history of being a public company. In addition, no NEO 
has been paid the target total incentive compensation in four of the past five years.  

Pay-for-Performance. The compensation committee believes pay-at-risk enables pay-for-performance. It 

allows major portions of total direct compensation to be paid only when short-term and long-term interests of 
shareholders have been met. 

For short-term (annual) pay-for-performance for the NEOs as a group, the compensation committee has the 

following goals: 

•

Drive alignment around three general measures of performance: (1) net sales, (2) product margin and 
(3) operating profit. The compensation committee believes these are the best measures because they have 
the largest impact on Zumiez ability to grow profitability and provide clarity to individual executives.  
Different performance measures may be utilized for different executives based in part on the executive’s 
ability to impact the performance measure.  We calculate these performance measures as follows: 

•

•

•

Net sales—Net sales constitute gross sales (net of actual and estimated returns and deductions for 
promotions) and shipping revenue.  Net sales include our store sales and our ecommerce sales.  Net 
sales can be based on a geographic area and we currently utilize sales growth for both North 
America and other international operations.

Product margin—Product margin is calculated as net sales less cost of goods sold, divided by our net 
sales.  For purposes of this calculation, our net sales consist of gross sales (net of actual and 
estimated returns and deductions for promotions), excluding shipping revenue.  For purposes of this 
calculation, our cost of goods sold consist of branded merchandise costs and our private label 
merchandise costs including design, sourcing, importing and inbound freight costs.  

Operating profit—Operating profit is the difference between gross profit and selling, general and 
administrative expenses.  The key drivers of operating profit are net sales, gross profit, our ability to 
control selling, general and administrative expenses and our level of capital expenditures affecting 
depreciation expense.  Operating profit may be utilized on a particular business unit or geographic 
area in which we operate.  We currently utilize operating profit for both North America and other 
international operations.  

27

 
•

•

•

•

•

•

Provide for the risk of zero annual short-term cash based incentives payout should minimum performance 
expectations not be met. 

Grant of awards that upon achievement of target performance measures, are in the best long-term interests 
of the shareholders. 

Provide for pay-at-risk, i.e., performance expectations that are challenging, but achievable. 

Communicate proactively to all NEOs performance expectations in order to establish clear incentive for 
achievement. 

Provide for upside compensation potential results that are beyond Company expectations. 

Set forth prudent limits, or caps, on upside potential to ensure no possibility of payouts that might be 
judged by shareholders as unjustifiable or excessive. 

For long-term pay-for-performance (long-term equity incentive), the compensation committee’s goal is to link 
the ultimate compensation amounts realized by NEOs directly and exclusively to the Company’s long-term common 
stock performance. To do so, the compensation committee makes use of stock-based awards for all NEOs (except as 
noted, below, under the section heading “The Compensation Decision-making Process”). 

The compensation committee has used, and intends to make use of, both gain-based stock awards (stock 
options) and full-value stock awards (restricted stock). The compensation committee determines on an annual basis 
for each NEO the total value of an award, based on a competitive range, that best reflects in the compensation 
committee’s judgment both the individual’s long-term track record of success and potential for long-term value-
added future contributions. 

Gain-based awards have widespread use and have upside potential that can be highly motivational. However, 

the compensation committee: (i) is aware that gain-based awards have a different downside potential than that of 
holding outright shares of stock; (ii) recognizes that the exclusive and substantial use of gain-based awards has been 
historically noted by the investment community as a potential contributor to misguided or unacceptable decisions on 
the part of executives in certain other companies; and, (iii) knows that historic accounting advantages for the use of 
gain-based awards no longer exist. In addition, the compensation committee is aware of the executive compensation 
trend among publicly-held companies to utilize less gain-based awards in favor of full-value awards such as 
restricted stock. Therefore, the compensation committee continues to review and has deployed full-value restricted 
stock awards to help offset and balance the disadvantages of gain-based awards for achieving pay-for-performance 
and other compensation goals while retaining the advantages of gain-based awards. The mix of gain-based awards 
and full-value awards is evaluated annually by the compensation committee and adjusted based on input from the 
compensation consultant and the CEO, all in the context of the marketplace, our compensation philosophy, and what 
the compensation committee believes is in the best interest of the shareholders and the NEOs. The compensation 
committee also allows some deference to the CEO in the allocation between stock options and restricted stock, so 
long as the total compensation charge to Zumiez is equal to what was approved by the compensation committee. 

Executive Officer Continuity. Undesirable, unanticipated or untimely departure of an executive officer is a risk 

to the Company that the compensation committee works to avoid. The risk stems from the potentially high costs of 
recruiting, relocation, operational disruption, reduced morale, turnover ripple effects among staff, negative external 
perceptions, reduced external confidence and lost intellectual capital. 

The compensation committee encourages executive officer continuity by granting stock awards to an NEO 
where the ultimate realization of value not only depends on stock price, but also on the NEO remaining with Zumiez 
for many years. Accordingly, if a NEO were to depart from Zumiez then he or she could forfeit substantial amounts 
of unrealized compensation. 

28

 
Shareholder Mentality. We believe it is in the best interests of shareholders for our leaders to feel, think and 

act like shareholders, and to have a “shareholder mentality” as they go about envisioning, planning for and executing 
operations. The compensation committee seeks to cultivate NEOs with a shareholder mentality by having NEOs 
receive, accumulate and maintain significant ownership positions in Zumiez through annual equity grants.   We do 
not believe it is necessary to establish share ownership or share holding requirements because historically the NEOs 
on aggregate have held a substantial amount of equity and, from a cultural point of view, NEOs are empowered to 
make decisions on their equity holdings taking into account their personal values, temperament, risk tolerance and 
personal finances.

Within this concept, through equity awards granted over time, each of our NEOs has the ability to establish 

and maintain a valuable ownership in Zumiez. 

Summary of the Elements of NEO Compensation 

The compensation committee utilizes five primary elements for compensating NEOs: 

•

•

•

•

•

Base Salary 

Non-Equity Incentive Plan Compensation (“short-term cash based incentives”) 

Bonus 

Stock Option Grants 

Restricted Stock Grants 

Total Pay Philosophy—Our “Total Pay” compensation philosophy is designed to recognize and reward the 

contributions of all employees, including executives, in achieving our strategic goals and business objectives, while 
aligning our compensation program with shareholder interests. We regularly assess our total pay package, and we 
adjust it as appropriate to remain competitive and to enable us to attract and retain our NEOs. We believe our total 
pay practices motivate our executives to build long-term shareholder value. 

Base Salary is a pre-set fixed cash amount that is delivered regularly in equal portions through the year. Each 

NEOs annual base salary rate is reviewed from time to time and at least annually by the compensation committee. 
Outside of the CEO, the review is based on recommendations of the CEO. 

Short-Term Cash Based Incentives are based on pre-set opportunities for cash awards to be paid after the end 

of the year based on performance for the year. Actual payouts may be between zero and twice the target amount, 
where the target amount is that established for each NEO by the compensation committee if target goals are 
achieved. 

Bonuses may be awarded from time to time in order to attract and retain key NEOs. These bonuses, when 
awarded, are generally in addition to those earned from participating in short-term cash based incentives and are 
considered in the executive’s total direct compensation. The intention is to pay such bonuses rarely and in modest 
amounts if and only if other elements of the executive pay system do not respond to outstanding achievements 
clearly pursued and delivered in the interests of shareholders. 

Stock Option Grants are opportunities granted from time to time (usually annually or at the time of hiring) to 
an NEO to purchase our common stock at some future time at a pre-established fixed price set at the time of grant. 
This price is the actual market price of the stock at the time of grant. The right to exercise options in a particular 
grant is accumulated over a number of years, and is subject to vesting based upon continued employment with us. 

Restricted Stock Grants are awards of common voting shares of stock that are granted from time to time 

(usually annually or at the time of hiring) to each NEO. The right to earn the stock is contingent upon continued 
employment over a period of time. 

The compensation committee views the elements of total direct compensation for NEOs as an integrated 
package to achieve all of the compensation goals described in the immediately preceding section of this discussion. 

29

 
Fiscal 2018 – A Review of This Past Year

The charts below show net sales, operating profit and diluted earnings per share (“diluted EPS”) on a GAAP 

basis for fiscal 2018 and 2017 and the percentage change in fiscal 2018.

In fiscal 2018, we continued to see strong sales results and have now seen positive comparable sales for ten 

consecutive quarters driven by key brands and fashion trends in the market, as well as our unique brand experience.  
Our focus remains centered on the customer; including launching over 100 new brands during fiscal 2018 and each 
of the preceding 5 years.  Consistently providing our customers with new choices and uniqueness in our product 
offering is essential to our success and provides us with growth drivers for the future.  The full year comparable 
sales for fiscal 2018 increased 5.6% on top of comparable sales growth of 5.9% in fiscal 2017.  Total net sales 
growth was 5.5%, despite the benefit of the 53rd week in the prior year.  Operating margins increased from the prior 
year due primarily to leverage of our occupancy costs, reduction in inventory shrinkage and product margin 
improvements.  We added 5 new stores in North America in fiscal 2018, which was down from 12 new stores added 
in fiscal 2017, as we get closer to our target store count.  During fiscal 2018 we also added 7 new Blue Tomato 
stores in Europe and 1 new Fast Times store in Australia and continue to have meaningful expansion opportunities 
in these areas. 

As a leading lifestyle retailer, we continue to differentiate ourselves through our distinctive brand offering and 

diverse product selection, as well as the unique customer experience across all of our platforms.  We have made 
investments over several years to integrate the digital and physical channels creating a seamless shopping experience 
for our customer, which we believe is critical for our long-term financial performance.  We are continuing to deliver 
our online orders in North America from our stores, which has provided significant improvements in the speed of 
delivery to our customers and the overall experience. In-store fulfillment is a key part of strategy that we believe 
will drive long term market share by leveraging the strengths of our store sales team, providing better and faster 
service to customers, improving product margins, providing additional selling opportunities, and utilizing one cost 
structure to serve the customer.  

We believe that by making these key investments over many years and looking at financial results over a 

longer time horizon will provide a better long-term return for our investors; and since owned stock or stock based 
awards are the material component of our NEOs compensation and wealth creation, we believe our compensation 
structure aligns management’s and shareholders’ interests.

Due to our executive compensation programs emphasis on pay for performance and pay at risk, compensation 

awarded to the NEOs for fiscal 2018 reflected Zumiez’ results.  As shown below, for the named executive officers 
as a group, excluding the Chairman and the CEO, pay at risk and performance-based pay for fiscal 2018 comprised 
an average of approximately 62.0% and 35.0%, respectively, of the total compensation as shown in the Summary 
Compensation Table. We have excluded our Chairman and CEO due to the difference in the compensation structure 
for the Chairman and CEO, who beneficially own 9.0% and 11.9% of the Company as of March 27, 2019, 
respectively, and have not received equity awards since before our initial public offering as discussed further under 
the section heading, “The Compensation Decision-making Process.”

30

Fiscal 2019 – A Look at the Upcoming Year

We are entering 2019 with ten consecutive quarters of positive comparable sales growth behind us and strong 
brand and fashion trends in the business.  In 2019, our focus will be on continued execution of our core culture and 
brand strategies as well as strategic investments centered on long-term quality growth.  These investments will be 
largely focused on enhancing the customer experience and creating operational efficiencies to drive operating 
margin expansion.  As we reach our targeted number of stores in North America, we expect that total store count 
growth in fiscal 2019 in the region will continue to moderate.  In Europe and Australia, however, we continue to 
believe we have growth opportunities and we are planning 8 new stores in fiscal 2019, consistent with fiscal 2018.

In fiscal 2019, we expect our cost structure will grow at a slower rate than 2018, primarily tied to the 
leveraging of our store costs and expense initiatives across the organization. We anticipate inventory levels per 
square foot will grow roughly in-line with sales growth.  Excluding any possible share buy-backs, we expect cash, 
short-term investments and working capital to increase, and do not anticipate any new long-term borrowings during 
the year.  Long-term, we aim to grow sales annually and grow operating profit at a faster rate than sales by focusing 
on the changing consumer environment while managing our cost structure. 

31

Base Salary 

In March 2018, the compensation committee met and reviewed the evaluations of the NEOs and the overall 

performance of the Company against three objective measures; (1) net sales growth, (2) product margin and (3) 
operating profit. Based upon our performance in fiscal 2017 and the contributions of the NEOs towards achieving 
these results, the following base salaries for fiscal 2018 were awarded: 

Executive Officer
Thomas D. Campion, Chairman of the Board ..................................................
Richard M. Brooks, Chief Executive Officer and Director ..............................
Christopher C. Work, Chief Financial Officer..................................................
Troy R. Brown, President North America ........................................................
Chris K. Visser, Chief Legal Officer and Secretary..........................................
Adam C. Ellis, President International..............................................................

Fiscal 2018
Base Salary
(1)
 $ 335,000    
 $ 715,000    
 $ 428,000    
 $ 515,000    
 $ 324,000    
 $ 402,000    

Increase Over
Prior Fiscal
Year

0.0%
3.6%
14.7%
3.0%
4.9%
3.3%

(1) Reflects annualized base salary as of the fiscal year end.  Refer to the Summary Compensation Table for actual 

base salary paid in fiscal 2018.

The compensation committee sets executive base salaries at levels it believes are competitive based on each 
individual executive’s role and responsibilities.  The compensation committee reviews base salaries for executive 
officers at the time of hire and thereafter on an annual basis. The compensation committee may also review base 
salary at the time of promotion or other significant changes in responsibilities.  Base salary changes also impact 
target annual short-term cash based incentive amounts, and actual annual short-term cash based incentive payouts, 
because they are based on a percentage of base salary.  When reviewing each executive’s base salary, the 
compensation committee considers the level of responsibility and complexity of the executive’s job, whether 
individual performance in the prior year was particularly strong or weak, and the salaries paid for the same or 
similar positions based on analysis of the competitive market.  Consistent with the philosophy discussed previously, 
our executive base salaries generally are set at less than the median (at the 40th percentile) for comparable positions 
based on analysis of the competitive market.

Short-Term Cash Based Incentives 

In March 2018, the compensation committee approved the terms of the fiscal 2018 short-term cash based 
incentives. Our NEOs short-term cash based incentives are targeted at approximately 0.2% of consolidated budgeted 
sales and 0.4% of consolidated budgeted sales at maximum payout. The short-term cash based incentives are 
appropriate to provide for increased payouts due to the significant shareholder returns commonly generated by 
above-target net sales, product margin and operating profit performance. The compensation committee has the 
discretion under the plan to reduce the awards paid under the plan, but does not have discretion to increase payouts 
that are based on achievement of the objective performance goals or make a payout based on the objective 
performance goals if the first threshold targets are not achieved. All of our executives are subject to our Executive 
Compensation Recovery Policy, which further mitigates excessive risk taking. No payouts are made until audited 
financial results are received, reviewed and approved by the audit committee at our March meeting after our fiscal 
year has ended.

32

 
 
 
  
 
For each of the following performance measures, net sales, product margin and operating profit, the 

compensation committee established performance metrics for the NEOs. Performance metrics were established for 
North America operations and other international, consisting of Europe and Australia operations, for net sales, 
product margin and operating profit. The performance metrics on a consolidated basis were established for operating 
profit. These performance measures exclude the impact of changes in the foreign exchange rate, additional valuation 
allowances beyond those in the budgeted plan and does not include any share repurchases in the dilutive share count. 
Performance metrics for North America and other international operations are tightly managed and to the extent that 
overall shareholder return is still met, the Compensation Committee is allowed to make certain adjustments for 
strategic items not planned that negatively impact short-term growth expectations, but contribute to long-term 
growth expectations of the business unit. The first threshold relates to a minimum acceptable level of financial 
performance. The second threshold is intended to be the target performance.  If the minimum acceptable level is 
achieved for any given metric, the incentives are calculated on a sliding scale culminating in the top threshold, 
which is designed as a stretch challenge. The compensation committee believes these goals are not easily achieved 
and, in the fourteen years since becoming a public company, no NEO has achieved all of the stretch challenge 
measurement goals.  The compensation committee used different performance measures for different NEOs.  These 
are noted in the following tables which show the performance thresholds for each performance measure used for 
fiscal 2018:

Objective Measure

1

Performance Metrics - Consolidated
4
3
2
Target

5

Net sales growth - North America ...........................
Net sales growth - Other international .....................
Product margin improvement - North America .......

0.8%   
22.1%   

2.2%   
23.2%   

3.9%   
25.6%   

4.6%   
26.8%   

5.4%
28.0%

 Last year plus 

 Last year plus 

 Last year plus 

 Last year plus 

 Last year plus 

0.00%   

0.05%   

0.21%   

0.29%   

0.37%

Product margin improvement – Other
international .............................................................

Operating profit improvement - North America ......
Operating profit improvement – Other
international .............................................................
Operating profit improvement - Global ...................

 Last year plus 

 Last year plus 

 Last year plus 

 Last year plus 

 Last year plus 

1.58%   
2.5%   

71.0%    
3.4%   

2.02%   
6.7%   

81.8%    
10.0%   

2.22%   
13.2%   

2.31%   
16.2%   

94.3%    
19.6%   

100.4%    
24.1%   

2.41%
19.3%

106.5%
28.7%

The following table represents the percentage of the respective NEOs base salary that will be earned upon 

achievement of the performance thresholds (“Threshold Percentage”): 

Executive Officer
Thomas D. Campion, Chairman of the Board ............................................    33%    65%    98%    114%    130%
   63%    125%    188%    219%    250%
Richard M. Brooks, Chief Executive Officer and Director ........................
Christopher C. Work, Chief Financial Officer ...........................................    30%    60%    90%    105%    120%
   30%    60%    90%    105%    120%
Troy R. Brown, President North America ..................................................
   25%    50%    75%    88%    100%
Chris K. Visser, Chief Legal Officer and Secretary ...................................
5%    10%    55%    78%    100%
Adam C. Ellis, President International .......................................................

1

5

Performance Threshold
4
3
2

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
  
  
  
  
  
  
 
  
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
The threshold percentages in the table above are multiplied by the percentages in the following table for each 

performance threshold achieved (“Objective Measure Weighting Percentage”). The compensation committee 
weights each threshold for each of the NEOs based upon that individual’s ability to impact the measure. The 
objective measures are weighted between North America and other international performance thresholds based on 
fiscal 2018 budgeted sales results, with exception of the President North America and President International, whose 
objective measures are weighted higher for North America operations and other international operations, 
respectively.  

Executive Officer
Thomas D. Campion, Chairman of the Board ..................................
Richard M. Brooks, Chief Executive Officer and
Director.............................................................................................
Christopher C. Work, Chief Financial Officer .................................
Troy R. Brown, President North America........................................
Chris K. Visser, Chief Legal Officer and Secretary .........................
Adam C. Ellis, President International ............................................. 

                                  Objective Measure

North
America
Net Sales  

Other
Inter-
national
Net Sales  

North
America
Product
Margin  

Other
Inter-
national
Product
Margin  

North
America
Operating
Profit

Other
Inter-
national
Operating
Profit

Consolidated
Operating 
Profit

26 %  

4 %  

26 %  

4 %  

n/a  

26 %  
26 %  
24 %  
26 %  
6 %  

4 %  
4 %  
6 %  
4 %  
24 %  

26 %  
26 %  
24 %  
30 %  
6 %  

4 %  
4 %  
6 %  
4 %  
24 %  

n/a  
n/a  
32 %  
n/a  

8 %  

n/a  

n/a  
n/a  

8 %  

n/a  
32 %  

40 %

40 %
40 %
n/a
40 %
n/a

Therefore, for each performance threshold achieved, the calculation of the short-term cash based incentive 

earned is as follows: 

Base Salary ($) x Threshold Percentage x Objective Measure Weighting Percentage

During fiscal 2018, we exceeded the level four threshold for North America net sales, met level two for North 
America product margin, and achieved the top threshold for North America operating profit. We exceeded the level 
four threshold for global operating margin. We exceeded the level two threshold for other international product 
margin and did not achieve any of the other international thresholds for net sales or operating profit. The short-term 
cash based incentives target and compensation paid to the NEOs for fiscal 2018 are as follows: 

Executive Officer
 $
Thomas D. Campion, Chairman of the Board........................................
 $
Richard M. Brooks, Chief Executive Officer and Director....................
 $
Christopher C. Work, Chief Financial Officer .......................................
 $
Troy R. Brown, President North America..............................................
Chris K. Visser, Chief Legal Officer and Secretary...............................
 $
Adam C. Ellis, President International...................................................   $

Short-Term
Cash Based
Incentive
Compensation
Target

217,750 
893,750 
256,800 
309,000 
162,000 
201,000 

Short-Term
Cash Based
Incentive
Compensation
Paid
335,250 
1,376,025 
395,371 
452,192 
249,417 
162,855  

 $
 $
 $
 $
 $
 $

Bonus 

While we continue to execute growth strategies and invest for the future, the compensation committee 
recognizes the uncertain economic environment that has the potential to negatively impact virtually every industry 
including consumer discretionary spending businesses such as ours.  The compensation committee recognizes that in 
some circumstances it may be advisable to establish and pay discretionary bonuses in order to reward NEOs for 
managing the business during difficult economic conditions.  For example, in a situation where at the beginning of a 
fiscal year there was believed to be a wide range of possible financial outcomes, this variability may make it 
difficult to set targets for short-term cash based incentives.  Accordingly, at the end of the fiscal year the 
compensation committee retains the discretion to award a bonus if the NEOs were able to achieve meaningful results 
during the fiscal year by managing the business, such as in the following ways:  

•

Cash and marketable securities position at year-end versus plan and prior year. 

• Working capital versus plan and prior year. 

•

Capital spending versus plan and prior year. 

34

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
•

•

Operating income performance for the year versus plan and the prior year. 

The current year’s performance relative to driving long-term value creation. 

We may also award discretionary cash bonuses from time to time in order to attract and retain key NEOs.  

The intention is to pay such bonuses rarely and in modest amounts if and only if other elements of the 
executive pay system do not respond to outstanding achievements clearly pursued and delivered in the interests of 
our shareholders.  

Long-Term Equity Incentives 

The compensation committee uses long-term equity incentives as a significant component of total 

compensation consistent with the culture and compensation philosophy. The compensation committee continues to 
believe in the importance of equity compensation for all executive officers and issues equity incentives broadly 
through the management population. 

Additionally, because we do not have a pension or a supplemental executive retirement plan, we believe our 
executives should plan for their retirement substantially through potential wealth accumulation from equity gains. 

Long-term equity incentive awards are determined through a combination of the Company’s performance, 

execution of our total compensation strategy of rewarding executives and providing a foundation for wealth 
building. Our stock option awards generally have a ten-year term and typically vest 25% per year. Our restricted 
stock awards generally vest 33% per year. 

The compensation committee met in March 2018 and considered the performance of the Company, its overall 

compensation strategy and the level of equity grants to align the NEOs with shareholders. Based on the 
compensation committee’s deliberations, the following equity incentive awards were granted: 

Executive Officer
Thomas D. Campion, Chairman of the Board ........................................
Richard M. Brooks, Chief Executive Officer and Director ....................
Christopher C. Work, Chief Financial Officer .......................................
Troy R. Brown, President North America ..............................................
Chris K. Visser, Chief Legal Officer and Secretary ...............................
Adam C. Ellis, President International ...................................................   

Restricted
Stock Grants

Stock Option
Grants

— 
— 
5,341 
12,820 
5,341 
— 

— 
— 
10,794 
25,906 
10,794 
—  

Furthermore, the compensation committee met in June 2018 to review and discuss additional one-time equity 
incentive grants for the President North America and the President International.  In recognition of the contributions 
of the two Presidents and the progress to date in their new respective roles, the respective future potential of these 
two Presidents, and in support of retention and succession planning efforts and the importance of promoting internal 
candidates, the compensation committee agreed to award equity incentives to the Presidents in the amount of 
$600,000 for the President North America and $250,000 for the President International.  The aforementioned grants 
were made on June 15, 2018 in the form of a grant of 23,255 shares of restricted stock for the President North 
America and in the form of a grant of 9,689 restricted stock units for the President International.  Both such grants 
provide for a 5 year vesting schedule weighted more heavily in later years as follows: 20% vesting on the 3rd 
anniversary of the date of grant, 40% vesting on the 4th anniversary of the date of grant, and 40% on the 5th 
anniversary of the date of grant.  

The compensation committee believes the levels of grants are appropriate, consistent with its compensation 

strategy and provide a meaningful alignment of the NEOs with the Company’s shareholders. 

Equity Grant Timing Practices. All stock options granted at Zumiez have an exercise price equal to the 
closing market price of our stock on the grant date. Regular annual grants for employees are approved at the March 
compensation committee and board meetings, and the grant date for such annual grants is generally the second 

35

 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
business day after the public release of fiscal year-end earnings. The grants are approved as formulas based on a 
specified dollar amount and approved dilution percentages; the number of shares and exercise price for each option 
grant are determined based on the closing market price of our stock on the grant date, and the number of shares for 
each restricted stock grant is determined by dividing the dollar amount by the closing market price of our stock on 
the grant date. The board gives the CEO the ability to grant a small number of equity awards for the current fiscal 
year at the March board meeting for new hires and promotions. 

Who is Involved in Compensation Decisions for NEOs 

The role of the compensation committee—The compensation committee oversees and governs the 
compensation of the NEOs. The compensation committee is currently composed of four independent outside 
directors.  Its top priority is aligning the interests of the NEOs with those of shareholders and motivating them in the 
most effective manner possible to create maximum long-term shareholder value.  The compensation committee’s 
responsibilities are to: 

•

•

•

•

•

•

•

•

•

Establish and articulate the philosophy, rationale and strategy for compensating all NEOs. 

Approve and oversee group and individual compensation plans designed to fulfill our philosophy and 
strategy. 

Develop, recommend and justify to the board all compensation decisions and actions for the CEO. 

Review and approve all compensation decisions and actions for other NEOs. 

Review and approve any up-front performance measures, goals, standards, weightings and formulas that 
may be used to determine future conditional awards for NEOs. 

Ensure the ongoing success of our compensation program for NEOs by seeking, pursuing, evaluating and 
implementing improvements. 

Review total compensation compared to compensation opportunities and practices in the competitive 
market for executive talent.

Evaluate the enterprise risk associated with all forms of compensation. 

Appoint, determine the funding for, and oversee the independent compensation consultant.

The role of NEOs—The NEOs, and in particular the CEO, provide and explain information requested by the 

compensation committee and are present at compensation committee meetings as requested by the compensation 
committee. The NEOs are not present during deliberations or determination of their respective compensation. On 
behalf of the compensation committee, the CEO has the following specific responsibilities: 

•

•

•

•

Develop, recommend and justify, to the compensation committee, compensation decisions and actions for 
NEOs other than the CEO. 

Develop, recommend and justify, to the compensation committee, any up-front performance measures, 
goals, standards, weightings and formulas that may be used to determine future conditional awards for the 
compensation program for NEOs. 

Report, to the compensation committee, experiences with the compensation program for NEOs and 
present any perceived opportunities for improvement. 

Communicate appropriate information about the compensation committee’s actions and decisions to the 
other NEOs. 

The role of external advisors—At the compensation committee’s discretion, it may engage and consult with 

external advisors as it determines necessary to assist in the execution of its duties. External advisors have the 
following responsibilities: 

•

Provide research, analysis and expert opinions, on an as-requested basis, to assist the compensation 
committee in education, deliberations and decision-making. 

• Maintain independence from our management. 

36

 
•

Interact with members of management only with the approval of the chair of the compensation 
committee. 

All external advisors are engaged directly by the compensation committee and independently of the 

management of the Company. 

The compensation committee periodically engages a compensation consultant to work with the compensation 

committee on its compensation deliberations. During fiscal 2018, the compensation committee asked Meridian 
Compensation Partners, as the independent consultation to the committee, to provide an assessment of compensation 
levels and advise the compensation committee on compensation strategies based on a market analysis taking into 
account recruiting goals, and retaining and motivating talent to build shareholder value. The compensation 
committee and the Company believe the compensation consultant is independent of Zumiez and our management. 

Our Chief Legal Officer and Secretary also supports the compensation committee in its work.  

The Compensation Decision-making Process 

The compensation committee gathers together information to help it assess compensation for the NEOs, 

including: 

•

•

•

•

•

Tally sheets—We use tally sheets for each of the NEOs to summarize the significant components of 
compensation, including base salary, short-term cash based incentives, bonuses, and equity incentives. 
The tally sheets are compared to targeted total compensation. 

Competitive compensation analysis—At the compensation committee’s direction, the compensation 
consultant developed and delivered analysis of competitive compensation for each NEO position. The 
focus was on a representative benchmarking peer group to reflect the competitive market for executive 
talent.  The benchmarking peer group was developed using industry, revenue and retail segment screening 
criteria to identify the peer group, which included Abercrombie & Fitch, American Eagle Outfitters, 
Buckle, Build-A-Bear Workshop, Cato Corp, Citi Trends, Destination XL Group, Five Below, 
Francesca’s, Lands' End, RTW Retailwinds, Inc., Tilly's, Urban Outfitters, and Vera Bradley. Analysis 
was performed using publicly-available information on executive pay levels compiled from the most 
recently available proxy statements of publicly-held companies.  The compensation consultant provided 
expert opinions and conclusions to the compensation committee about targets for base salary, short-term 
cash based incentives and long-term equity incentives for our NEO roles.  The committee used this 
information to ensure that our stated philosophy and strategy for aligning executive compensation 
opportunities with the competitive market has been and continues to be fulfilled.

Fiscal 2018 results—The compensation committee has access to fiscal 2018 operating plans and budgets 
as approved by the board of directors in March 2018. Management updates the compensation committee 
and the board on actual performance compared to budgets and summarizes for the compensation 
committee how the Company and the NEOs performed against the performance targets. 

Fiscal 2019 operating and financial plans—The compensation committee also receives the operating plan 
and budgets for fiscal 2019 as approved by the Company’s board of directors. The compensation 
committee uses this information to help establish performance targets for the upcoming fiscal year. 

Audited results—The compensation committee reviews the final audited results to confirm that 
performance targets were achieved. No incentive awards are made until audited results are received by the 
board. 

37

 
•

•

Performance of peer retailers—The compensation committee requests that management prepare a 
schedule comparing our performance, including comparable sales growth, operating income and earnings 
per share, for the last five fiscal years to the above stated peer group. All of the information for these 
retailers was summarized from publicly available data. The compensation committee compares our 
relative performance as an additional data point understanding that all of these companies are larger and 
may have significantly different business models with significantly different growth profiles. 

Evaluations—The compensation committee receives a self-evaluation and confidential upward 
evaluations of the CEO and summary evaluations of the remaining NEOs. The compensation committee 
chair solicits the full membership of the board for feedback on the CEO’s performance and prepares the 
CEO’s annual evaluation for review by the full compensation committee. 

The compensation committee thoroughly and systematically reviews and discusses all information submitted.  

It asks management to clarify and supplement as appropriate. The committee then works with its consultant to 
determine fair and competitive compensation awards and opportunities for each of the NEOs. 

The compensation committee currently structures the NEO compensation program to: 

•

•

•

Provide conservative (40th percentile) base salary opportunities against the Company’s competitive 
market for executive compensation talent. 

Establish average (50th percentile) total cash compensation opportunities (base salary, bonus and Short-
Term Cash Based Incentives) against the competitive market.

Provide long-term equity-based awards at the 50th percentile when compared to competitive practices for 
comparable roles.  In the case of our Chairman and our CEO who beneficially own 9.0% and 11.9% of 
the Company, respectively, the compensation committee has concluded that each executive owns a 
sufficient amount of equity to align them with the long-term interests of shareholders.  Because of this, 
neither our Chairman nor our CEO has received equity grants since before the Company’s initial public 
offering.  

The compensation committee evaluates this approach to total direct compensation on an annual basis to best 

maintain alignment of the interests of NEO’s with the long-term economic interests of shareholders, given the 
maturity, complexity and size of the business. Included is a thorough review of the approach to the Chairman and 
CEO, where the committee reserves the right to provide additional equity-based awards to the incumbents if it 
determines doing so is in the best interests of shareholders and/or is needed to best reflect competitive practices.

During its deliberations, the compensation committee also considers:

•

•

Long-term wealth accumulation—the accumulated wealth from previous equity incentives granted to 
each NEO. 

Internal pay equity—the relationship between the compensation of our CEO and the other NEOs, as well 
as staff at-large. 

There is discretion inherent in the compensation committee’s role of establishing compensation for the NEOs. 

The compensation committee has attempted to minimize discretion by focusing on the three objective financial 
measures it considers to be the long-term drivers of the Company’s business: net sales, product margin and 
operating profit. These performance measures have historically been used to determine the short-term cash based 
incentives and are also key considerations in determining changes to base salary and long-term equity incentive 
awards.  Some discretion is used by the compensation committee in evaluating the qualitative performance of the 
NEOs in determining base salary adjustments and payment of discretionary bonuses.  Some discretion is also used in 
the granting of long-term equity incentive awards to help NEOs build wealth through ownership of Zumiez stock.  
However, in all of these uses of discretion the compensation committee is also governed by the overall 
compensation philosophy; and, is guided by explicit competitive targets and ranges of reasonableness. 

38

 
In making its final decisions, the committee works to ensure that all outcomes are thoroughly justifiable and 
defensible as well as fair and effective from all critical perspectives: those of the full board, shareholders, objective 
external experts and the NEOs themselves.

Advisory Vote on Executive Compensation.  The shareholders of the Company are provided the opportunity to 
provide an advisory vote on the Company’s executive compensation every three years. At the last such vote in May 
of 2017 the shareholders of the Company approved the Company’s executive compensation in an advisory vote with 
98.8% of the votes being cast in favor of the Company’s executive compensation.  The compensation committee 
viewed this vote as strong support for its executive compensation decisions and policies and, accordingly, it did not 
consider making changes to its executive compensation decisions and policies in response to the 2017 advisory 
shareholder vote.  

Enterprise Risk and Compensation 

The compensation committee considers all facets of the NEOs compensation structure and believes it 
appropriately balances the drive for financial results and risks to the Company. The compensation committee aligns 
executive compensation with shareholder interests by placing a majority of total compensation “at risk,” and 
increasing the amount of pay that is “at risk” as the executives achieve higher levels of performance. “At risk” 
means the executive will not realize value unless performance goals are attained. The short-term incentives are tied 
to easily measureable financial metrics that the compensation committee believes are consistent, transparent and 
drive shareholder value; that is, net sales, product margin and operating profit. The majority of the long-term based 
compensation vests over several years and is not tied to specific financial metrics. By combining annual cash 
incentives tied to short-term financial performance along with the majority of the NEOs long-term wealth creation 
tied to stock performance, the compensation committee believes an appropriate balance exists between rewarding 
performance without excessive risk taking. In addition the compensation committee believes the short-term 
incentives in place that are tied to financial performance do not provide excessive risk to the Company as they are 
capped at no more than 250% of base pay for our CEO, 130% for our Chairman of the Board, 120% for our Chief 
Financial Officer, 120% for our President North America, 100% for our Chief Legal Officer and Secretary and 
100% for our President International.  The compensation committee believes that the overall executive 
compensation policy contains less than a ‘reasonable likelihood’ of material risk. 

Employment Agreements 

None of our U.S. employees have an employment agreement and all U.S. employees are “at will.” 

Tax and Accounting Implications 

Accounting Treatment.  We recognize a charge to earnings for accounting purposes for equity awards over 

their vesting period.  We expect that the compensation committee will continue to review and consider the 
accounting impact of equity awards in addition to considering the impact for dilution and overhand when deciding 
on amounts and terms of equity grants.  

Deductibility of Executive Compensation.  In December 2017, the U.S. Tax Cuts and Jobs Act (“tax act”) 
generally eliminated the exception for qualified performance-based compensation under Section 162(m) of the 
Internal Revenue Code for years beginning on or after January 1, 2018. For fiscal periods prior to fiscal 2018, the 
compensation committee believed that it was generally in the Company’s best interests to comply with 
Section 162(m) and expected that most of the compensation paid to the named executives would either be under the 
$1.0 million limit, eligible for exclusion (such as stock options) under the $1.0 million limit, or based on qualified 
performance objectives. However, notwithstanding this general policy, the compensation committee also believed 
that there may be circumstances in which the Company’s interests are best served by maintaining flexibility in the 
way compensation is provided, whether or not compensation is fully deductible under Section 162. 

39

 
At our 2014 annual meeting of shareholders, the Company’s shareholders approved the material terms of the 

performance criteria that are utilized in our short-term cash based incentive awards and other awards that may be 
made in the future pursuant to the terms of the 2014 Equity Incentive Plan. As a result of the tax act, these short-
term cash based incentive awards (discussed earlier in the Compensation Discussion and Analysis) are generally no 
longer eligible for exclusion under the Section 162(m) $1.0 million limit for fiscal years beginning after January 1, 
2018. Despite the changes to Section 162(m) and consistent with our executive compensation philosophy, the 
compensation committee intends to continue to structure the executive compensation with an emphasis on pay-for-
performance and pay-at-risk. 

Taxation of Parachute Payments and Deferred Compensation. We do not provide and have no obligation to 
provide any executive officer, including any NEO, with a “gross-up” or other reimbursement payment for any tax 
liability that he or she might owe as a result of the application of Section 280G, 4999, or 409A of the Code.  
Sections 280G and 4999 of the Code provide that executive officers and directors who hold significant equity 
interests and certain other service providers may be subject to an excise tax if they receive payments or benefits in 
connection with a change in control that exceed certain limits prescribed by the Code, and that the employer may 
forfeit a deduction on the amounts subject to this additional tax. Section 409A of the Code also may impose 
significant taxes on a service provider in the event that he or she receives deferred compensation that does not 
comply with the requirements of Code Section 409A.  We have structured our compensation arrangements with the 
intention of complying with or otherwise being exempt from the requirements of Code Section 409A.  Our 2014 
Equity Incentive Plan provides that it shall be interpreted and administered to the extent necessary to comply with or 
effectuate an exemption from the requirements of Code Section 409A.

Advisory Vote on Executive Compensation

We provided the Company’s shareholders with the opportunity to vote to approve, on an advisory, non-
binding basis, the compensation of our named executive officers at our 2017 annual meeting of shareholders.  As 
noted above under the section heading “The Compensation Decision-making Process”. The result of the prior 
advisory shareholder vote at our 2017 annual meeting of shareholders was 98.8% of votes cast approved the 
compensation of our named executive officers.  

Additionally, at our 2017 annual meeting of shareholders, we provided the Company’s shareholders with the 
opportunity to indicate their preference on how frequently we should seek an advisory vote on the compensation of 
our named executive officers, with the option for every “1 Year,” every “2 Years,” or every “3 Years.”  The result of 
this advisory vote at our 2017 annual meeting of shareholders was 66.0% of votes cast were in favor of an advisory 
vote on executive compensation every three years.  Based on the board of directors’ recommendation for a 
frequency of three years and the voting results with respect to the frequency of future advisory votes on executive 
compensation, the board of directors determined that it would include in the annual shareholder meeting proxy 
materials a shareholder vote on executive compensation every three years until the next required vote on frequency 
of advisory votes on executive compensation, which we are providing the opportunity to vote on at our 2023 Annual 
Meeting of Shareholders. As an advisory vote on executive compensation occurred at the 2017 Annual Meeting of 
the Shareholders, the next advisory vote on executive compensation will occur at the 2020 Annual Meeting of the 
Shareholders. 

CEO/Median Employee Pay Ratio

We believe in delivering quality employment experiences at all levels within the Company.  In that regard, 

every year we create thousands of career opportunities for individuals who are just beginning their professional 
careers and who are driven to develop new skills in an environment centered around teaching and learning.  Many of 
these opportunities are provided to our part-time sales associates, who on average are approximately 19 years of age, 
and are often furthering their career through concurrent education and/or additional employment opportunities.

40

 
The median employee was identified by calculating fiscal year taxable income for each of our 9,052 employed 

individuals, excluding our CEO, on February 2, 2019.  All employees located in North America and Europe were 
included in the calculation. A de minimis number of non-U.S. employees, of approximately 70 located in Australia, 
were excluded.  Additionally, Canadian dollars and Euros were converted to U.S. dollars using the applicable 
exchange rates on the date listed above. To help assure an accurate representation of the median employee, earnings 
for regular employees employed for less than one year were annualized based on their individual average earnings to 
date.

For fiscal 2018, we identified our median employee to be a part-time Sales Associate in one of our U.S. stores, 
whose annual compensation was $7,557.  As stated in the “Total” column in the Summary Compensation Table, our 
CEO’s total compensation for fiscal 2018 was $2,100,004. As a result, we estimate our CEO to median employee 
pay ratio to be 278:1.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

Messrs. Smith, Hyde, Weber, and Ms. Holmes and Ms. McCoy served as members of the compensation 
committee during fiscal 2018. Ms. McCoy joined the compensation committee effective as of June 6, 2018 at which 
time Mr. Weber discontinued being a member of the compensation committee.  No member of the compensation 
committee was at any time during fiscal 2018 or at any other time an officer or employee of Zumiez, and no member 
had any relationship with Zumiez requiring disclosure as a related-person in the section “Certain Relationships and 
Related Transactions.” No executive officer of Zumiez has served on the board of directors or compensation 
committee of any other entity that has or has had one or more executive officers who served as a member of our 
board of directors or compensation committee during fiscal 2018. 

REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS

The compensation committee of the Company has reviewed and discussed the Compensation Discussion and 

Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussion, 
the compensation committee recommended to the board of directors that the Compensation Discussion and Analysis 
be included in this Proxy Statement. 

THE COMPENSATION COMMITTEE 

Travis D. Smith, Chairperson
Kalen F. Holmes
Matthew L. Hyde
Sarah (Sally) G. McCoy

The compensation committee report does not constitute soliciting material, and shall not be deemed to be filed or 
incorporated by reference into any other filing under the Securities Act of 1933, or the Securities Exchange Act of 
1934, except to the extent that the Company specifically incorporates the compensation committee report by 
reference therein. 

41

 
Summary Compensation Table

The following table shows all compensation for fiscal 2018, 2017 and 2016 awarded to, earned by, or paid to 

our CEO, our CFO and our other named executive officers. 

  Salary    Bonus   
Name and Principal Position
   ($) (2)   
Thomas D. Campion.................   2018   335,033    —   
Chairman of the Board ........   2017   341,476    —   
  2016   335,033    —   

  Year

($) (1)

Richard M. Brooks ...................   2018   714,521    —   
Chief Executive Officer ......   2017   703,371    —   
and Director.........................   2016   690,100    —   

Stock
Awards   
($) (3)

—   
—   
—   

—   
—   
—   

Option
Awards   
($) (4)

Non-Equity
Incentive Plan
Compensation  
($) (5)
335,250   
322,932   
—   

—   
—   
—   

—    1,376,025   
—    1,023,446   
—   
—   

Christopher C. Work.................   2018   426,942    —   124,979   124,995   
Chief Financial Officer .......   2017   376,327    —   104,996   104,998   
  2016   272,692   50,000   104,981   104,994   

Troy R. Brown..........................   2018   514,712    —   899,967   299,991   
President North America.....   2017   505,769    —   249,995   249,995   
  2016   400,000   50,000   249,993   249,999   

Chris K. Visser .........................   2018   323,712    —   124,979   124,995   
Chief Legal Officer .............   2017   313,875    —   108,483   108,494   
and Secretary.......................   2016   280,933   50,000   104,981   104,994   

395,371   
331,904   
—   

452,192   
466,320   
—   

249,417   
229,130   
—   

All Other 
Compensation 
($) (6)

Total
($)

9,790      680,073 
8,007      672,415 
7,660      342,693 

9,458     2,100,004 
7,946     1,734,763 
7,482      697,582 

8,666     1,080,953 
5,314      923,539 
4,947      537,614 

7,139     2,174,001 
7,734     1,479,813 
6,735      956,727 

6,886      829,989 
5,382      765,364 
5,013      545,921 

Adam C. Ellis ...........................   2018   400,500    —   249,976   
—   

President International ........   2017   397,755    —   

—   
—   

162,855   
76,279   

277,306 (7) 1,090,637 
131,671 (7)  605,705  

(1) This column represents the base salary earned during fiscal 2018, 2017 and 2016. We use a fiscal calendar 

consisting of a 52- or 53-week period ending on the Saturday closest to January 31 with an extra week added to 
the fourth quarter every five or six years. Fiscal 2018 and 2016 were 52-week fiscal years. Fiscal 2017 was a 
53-week fiscal year and therefore includes an additional week of base salary.

(2) This column represents the bonus compensation awarded to the NEOs during fiscal 2018, 2017 and 2016 and 

paid in early fiscal 2019, 2018 and 2017. For additional information on the amount related to bonus 
compensation, see the previous discussion in the Compensation Discussion and Analysis entitled “Bonus”. 
(3)  This column represents the aggregate grant-date fair value of restricted stock awards calculated in accordance 
with FASB ASC Topic 718, excluding the impact of estimated forfeitures related to service based vesting 
conditions. For assumptions used in determining these values, please see Note 2 (listed under Stock-Based 
Compensation) in the Notes to Consolidated Financial Statements in our fiscal 2018, 2017 and 2016 Form 10-
K. Information regarding the restricted stock awards granted to the NEOs during fiscal 2018 is set forth in the 
Grants of Plan-Based Awards Table on a grant-by-grant basis. 

(4) This column represents the aggregate grant-date fair value of stock option awards calculated in accordance with 
FASB ASC Topic 718, excluding the impact of estimated forfeitures related to service based vesting conditions. 
For assumptions used in determining these values, please see Note 2 (listed under Stock-Based Compensation) 
in the Notes to Consolidated Financial Statements in our fiscal 2018, 2017 and 2016 Form 10-K. Information 
regarding the stock option awards granted to our NEOs during 2018 is set forth in the Grants of Plan-Based 
Awards Table on a grant-by-grant basis. 

42

 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
  
    
    
    
    
    
  
   
  
 
 
 
  
    
    
    
    
    
  
 
 
  
 
 
 
 
  
    
    
    
    
    
  
 
 
  
 
 
 
 
  
    
    
    
    
    
  
 
 
  
 
 
 
  
    
    
    
    
    
  
 
 
  
(5) The amounts set forth in this column were earned during fiscal 2018, 2017 and 2016 and paid in early fiscal 

2019, 2018 and 2017 respectively, to each of the NEOs under our executive Short-Term Cash Based Incentives. 
For additional information on the determination of the amounts related to Non-Equity Incentive Plan 
Compensation, see the previous discussion in the Compensation Discussion and Analysis entitled, “Short-Term 
Cash Based Incentives.” Information regarding the threshold, target and maximum estimated future payouts 
under non-equity incentive plan awards is set forth in the Grants of Plan-Based Awards Table.

 (6) All other compensation includes 401(k) employer match contributions and company paid life insurance 

premiums. 

 (7) In fiscal 2017, Mr. Ellis relocated to Austria at our request and received international assignment-related 
benefits, including housing-related expenses and tax equalization. In fiscal 2018, he received $102,954 in 
housing-related benefits, $15,094 in other assignment-related costs, and $159,258 in tax equalization payments. 
In fiscal 2017, he received $34,393 in housing-related benefits and $91,954 in tax equalization payments. The 
tax-equalization payments are intended to place Mr. Ellis in a similar net tax position as a similarly 
compensated employee in the United States.

43

 
Grants of Plan-Based Awards

The following table provides information about equity and non-equity awards granted to the NEOs in fiscal 
2018. In the columns described as Estimated Future Payouts Under Non-Equity Incentive Plan Awards, this table 
quantifies potential awards under the executive short-term cash based incentives plan discussed previously.

Estimated Future Payouts Under
Non-Equity
Incentive Plan Awards (1)
Target
($)
   217,750 

Maximum
($)
   435,500   

Threshold
($)
   108,875 

All Other
Stock
Awards:
Number of
Shares of
Stock
or Units (#)
(2)

All Other
Option
Awards:
Number of
Securities
Underlying   
Options (#)
(3)

Exercise or
Base Price
of Option   
Awards ($)
(4)

Grant Date
Fair Value
of Stock
and Option  
Awards ($)
(5)

Name
Thomas D. Campion ............................

Chairman of the Board

 Grant Date  

Richard M. Brooks ..............................

   446,875 

   893,750 

   1,787,500   

Chief Executive Officer and
Director

Christopher C. Work ...........................
Chief Financial Officer..................

Troy R. Brown...............................
President North America .........

   128,400 

   256,800 

   513,600   

 3/19/2018  
 3/19/2018  

5,341   

10,794   

     124,979 
23.40    124,995 

   154,500 

   309,000 

   618,000   

 3/19/2018  
 3/19/2018  
 6/15/2018  

12,820   

23,255   

25,906   

     299,988 
23.40    299,991 
     599,979 

Chris K. Visser ..............................

   81,000 

   162,000 

   324,000   

Chief Legal Officer and
Secretary ..................................

 3/19/2018    
 3/19/2018    

5,341   

10,794   

     124,979 
23.40    124,995 

Adam C. Ellis ................................
President International .............

   100,500 

   201,000 

   402,000   

 6/15/2018  

9,689   

     249,976  

(1) These columns show what the potential payout for each NEO was under the executive short-term cash based 

incentives for fiscal 2018 if the threshold, target or maximum goals were satisfied for all performance measures. 
Please refer to the discussion in the Compensation Discussion and Analysis entitled, “Short-Term Cash Based 
Incentives” and the Summary Compensation Table for amounts earned by the NEOs in fiscal 2018.  

(2) This column shows the number of shares of restricted stock granted in fiscal 2018 to the NEOs. The restricted 
stock awards vest over a three-year period in equal annual installments beginning on the first anniversary date 
of the grant. Please refer to the discussion in the Compensation Discussion and Analysis entitled, “Long-Term 
Equity Incentives.” Information on the aggregate grant-date fair value of restricted stock awards is set forth in 
the Summary Compensation Table. 

(3) This column shows the number of stock options granted in fiscal 2018 to the NEOs. These stock options vest 

over a four-year period in equal annual installments beginning on the first anniversary date of the grant. Please 
refer to the discussion in the Compensation Discussion and Analysis entitled, “Long-Term Equity Incentives.” 
Information on the aggregate grant-date fair value of stock option awards is set forth in the Summary 
Compensation Table.

(4) This column shows the exercise price for the stock options granted, which was the closing price of the 

Company’s stock on the grant date indicated. 

44

 
 
 
 
 
 
  
  
   
   
  
  
  
  
 
 
 
    
    
    
  
 
 
  
  
  
  
  
    
    
    
    
  
 
 
 
   
  
  
  
  
    
    
    
    
  
 
 
    
    
    
  
 
 
  
  
  
  
  
    
    
    
    
  
 
 
 
   
  
  
  
  
    
    
    
    
  
 
 
    
    
    
  
  
  
  
  
    
    
 
  
  
  
  
    
    
 
 
 
   
  
  
  
  
    
    
    
    
  
 
 
    
    
    
  
  
  
  
  
    
    
 
  
  
  
  
    
    
 
  
  
  
  
    
    
 
 
 
   
  
  
  
  
    
    
    
    
  
 
 
    
    
      
 
       
       
   
    
 
       
       
   
    
 
 
 
   
  
  
  
  
    
    
    
    
  
 
 
    
    
    
  
  
  
  
  
    
    
(5) This column represents the aggregate grant-date fair value of restricted stock and stock option awards calculated 
in accordance with FASB ASC Topic 718, excluding the impact of estimated forfeitures related to service based 
vesting conditions.  For assumptions used in determining these values, please see Note 2 (listed under Stock-
Based Compensation) in the Notes to Consolidated Financial Statements in our fiscal 2018 Form 10-K. These 
amounts reflect the Company’s accounting expense for these stock option and restricted stock awards to be 
recognized over the vesting period of the grants, and do not correspond to the actual value that will be 
recognized by the NEO. 

45

 
Outstanding Equity Awards at Fiscal Year-End

The following table provides information on the holdings of stock option awards and restricted stock awards 
for the NEOs at February 2, 2019. This table includes unexercised and unvested stock options and restricted stock 
awards. The vesting schedule for each grant of stock options and restricted stock awards is shown in the footnotes to 
this table. The market value of the restricted stock awards is based on the closing market price of our stock on 
February 2, 2019, which was $25.14. 

Option Awards

Stock Awards

Name
Thomas D. Campion ..............................................................

Chairman of the Board

Richard M. Brooks .................................................................

Chief Executive Officer and Director

Christopher C. Work ..............................................................
Chief Financial Officer....................................................

Troy R. Brown........................................................................
President North America .................................................

Chris K. Visser .......................................................................
Chief Legal Officer and Secretary...................................

Adam C. Ellis .........................................................................
President International.....................................................

Number of
Securities
Underlying
Unexercised
Options
Exercisable   
(#)

—  

—  

Number of
Securities
Underlying
Unexercised
Options
Unexercisable   
(#)

Options
Exercise
Price   

($)

Option
Expiration   
   Date

Number of
Shares or
Units of Stock
That Have Not
Vested
(#)

—   

—   

—   

—   

—   

—   

—  

—  

Market
Value of
Shares or
Units of
Stock that
Have Not

Vested  

($)

— 

— 

—    28.30   9/15/2022   
—    24.81   3/18/2023   
—    25.49   3/17/2024   
752    38.57   3/16/2025   
5,544    19.70   3/14/2026   
8,919    17.70   3/13/2027   
10,794    23.40   3/19/2028   
—   
—   
—   
—   
—   
—   

—   
—   
—   

—    25.31   3/14/2021   
—    34.57   3/12/2022   
—    24.81   3/18/2023   
—    25.49   3/17/2024   
2,228    38.57   3/16/2025   
13,200    19.70   3/14/2026   
21,234    17.70   3/13/2027   
25,906    23.40   3/19/2028   
—   
—   
—   
—   
—   
—   
—   
—   

—   
—   
—   
—   

—    27.00  10/15/2022   
—    24.81   3/18/2023   
-    25.49   3/17/2024   
815    38.57   3/16/2025   
5,544    19.70   3/14/2026   
9,216    17.70   3/13/2027   
10,794    23.40   3/19/2028   
—   
—   
—   
—   

—   
—   

— 
—  
— 
—  
— 
—  
— 
—  
— 
—  
— 
—  
— 
—  
44,674 
1,777 (8)  
3,955 (9)  
99,429 
5,341 (10)   134,273 

—  
—  
—  
—  
—  
—  
—  
—  

— 
— 
— 
— 
— 
— 
— 
— 
4,231 (8)   106,367 
9,417 (9)   236,743 
12,820 (10)   322,295 
23,255 (13)   584,631 

—  
—  
—  
—  
—  
—  

— 
— 
— 
— 
— 
— 

1,777 (8)  
44,674 
4,087 (9)   102,747 

—   

—   

—   

5,341 (10)   134,273 

791    38.57   3/16/2025   
5,544    19.70   3/14/2026   

—   

—   

—   

—   

—   

—   

—   

—   

—   

—  
—  

— 
— 

1,777 (8)  

44,674 

24,476 (15)   615,327 

9,686 (16)   243,506 

13,066 (1)  
3,610 (2)  
4,095 (3)  
2,259 (4)  
5,543 (5)  
2,972 (6)  
—  (7) 
—  
—  
—  

4,970 (11) 
6,152 (12) 
9,662 (2)  
13,106 (3)  
6,687 (4)  
13,199 (5)  
7,078 (6)  
— (7)  
—  
—  
—  
—  

9,152 (14) 
3,610 (2)  
4,095 (3)  
2,454 (4)  
5,543 (5)  
3,071 (6)  
— (7)  
—  
—  

—  

2,379 (4)  
5,543 (5)  

—  

—  

—  

46

 
 
 
 
  
 
 
 
  
 
  
  
  
  
 
  
 
 
  
   
 
    
    
    
   
 
  
 
  
   
 
    
    
    
   
 
  
  
 
 
  
   
 
    
    
    
   
 
  
 
  
   
 
    
    
    
   
 
  
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
   
 
    
    
    
   
 
  
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
  
 
 
   
 
   
 
   
 
 
  
 
 
  
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
   
 
  
 
  
 
 
  
 
 
  
 
 
  
   
 
    
    
    
   
 
  
  
 
  
 
 
  
 
 
  
 
 
  
 
 
    
  
   
     
     
     
  
   
 
(1) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date. The grant date was September 15, 2012. 

(2) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date.  The grant date was March 18, 2013. 

(3) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date.  The grant date was March 17, 2014.  

(4) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date.  The grant date was March 16, 2015.  

(5) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date.  The grant date was March 14, 2016.  

(6) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date.  The grant date was March 13, 2017.  

(7) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date.  The grant date was March 19, 2018.  

(8) This restricted stock grant vest over a three-year period in equal annual installments beginning on the grant date 

anniversary.  The grant date was March 14, 2016.

(9) This restricted stock grant vest over a three-year period in equal annual installments beginning on the grant date 

anniversary.  The grant date was March 13, 2017.

(10) This restricted stock grant vest over a three-year period in equal annual installments beginning on the grant date 

anniversary.  The grant date was March 19, 2018. 

(11) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date. The grant date was March 14, 2011.

(12) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date. The grant date was March 12, 2012.

(13) This restricted stock grant vest over a five-year period in varying annual installments beginning on the second 

grant date anniversary.  The grant date was June 15, 2018. 

(14) Options subject to this grant vest over a four-year period in equal annual installments beginning on the one-year 

anniversary of the grant date.  The grant date was October 15, 2012. 

(15) Options subject to this grant vest over a six-year period in varying annual installments beginning on the one-

year anniversary of the grant date.  The grant date was December 27, 2016. 

(16) This restricted stock units grant vest over a five-year period in varying annual installments beginning on the 

second grant date anniversary.  The grant date was June 15, 2018. 

47

 
Option Exercises and Stock Vested

The following table provides information for the NEOs on stock option exercises and on the vesting of other 

stock awards during fiscal 2018, including the number of shares acquired upon exercise or vesting and the value 
released before payment of any applicable withholding taxes and broker commissions. 

Name
Thomas D. Campion ................................................

Chairman of the Board

Richard M. Brooks...................................................

Chief Executive Officer and Director

Christopher C. Work................................................

Chief Financial Officer

Troy R. Brown .........................................................

President North America

Chris K. Visser.........................................................

Chief Legal Officer and Secretary

Adam C. Ellis...........................................................

President International

Option Awards

Stock Awards

Number of Shares
Acquired on
Exercise
(#)

Valued Realized on
Exercise (1)
($)

Number of Shares
Acquired on
Vesting
(#)

Value Realized
on Vesting (2)  
($)

—   

—   

—    

—   

—   

—   

—   

—   

—   

—   

—   

— 

— 

4,540   

91,742 

—   

11,269   

228,585 

—   

4,673   

94,545 

—   

11,515   

228,503 

(1) The dollar amount realized upon exercise was calculated by determining the difference between the market 
price of the underlying shares of common stock at exercise and the exercise price of the stock options. 
(2) The dollar amount realized upon vesting was calculated by applying the market price of the restricted stock 

shares on the vesting dates. 

The Company does not maintain a defined benefit pension plan or supplemental pension plan. 

Pension Benefits

The Company does not maintain a nonqualified deferred compensation plan. 

Nonqualified Deferred Compensation

48

 
 
 
  
 
 
 
  
  
  
 
  
  
  
 
  
  
    
    
    
  
 
  
      
    
    
  
  
  
    
    
    
  
 
  
      
    
    
  
  
  
    
    
    
  
 
  
      
    
    
  
  
    
   
 
     
     
 
 
  
 
     
 
   
 
   
 
 
  
    
   
 
     
     
 
 
  
      
    
    
  
  
    
   
 
     
     
 
Potential Payments Upon Termination or Change in Control

Certain of the NEOs have unvested stock options and awards of restricted stock under the Company’s 2014 

Equity Incentive Plan, the vesting of which may accelerate in the event of a Change in Control (as defined below).  
The Company does not maintain a severance or separation plan, or any such individual plans, for its executive 
officers.  Accordingly, except as described below, there are no agreements, arrangements or plans that entitle the 
Company’s executive officers to enhanced benefits upon termination of their employment.  The information below 
is a summary of certain provisions of these agreements and does not attempt to describe all aspects of the 
agreements. The rights of the parties are governed by the actual agreements and are in no way modified by the 
abbreviated summaries set forth in this proxy statement. 

Double-Trigger Acceleration of Stock Award Vesting 

The Company’s 2014 Equity Incentive Plan has a double-trigger acceleration which provides that in the event 

of a Change in Control we do not accelerate vesting of awards that are assumed or replaced by the resulting entity 
after a change in control unless an employee employment is also terminated by the Company without cause or by the 
employee with good reason within one year of the change in control. 

For purposes of the 2014 Equity Incentive Plan, “Change in Control” means: 

(i)

the consummation of a merger or consolidation of the Company with or into another entity or any other 
corporate reorganization, if more than 50% of the combined voting power of the continuing or surviving 
entity’s securities outstanding immediately after such merger, consolidation or other reorganization is 
owned by persons who were not shareholders of the Company immediately prior to such merger, 
consolidation or other reorganization; or 

(ii) the sale, transfer or other disposition of all or substantially all of the Company’s assets. 

A transaction shall not constitute a Change in Control if its sole purpose is to change the state of the 

Company’s incorporation or to create a holding company that will be owned in substantially the same proportions by 
the persons who held the Company’s securities immediately before such transaction. 

The following table shows the potential payments the NEOs could have received under these arrangements in 

connection with a Change in Control on February 2, 2019. 

Change in Control
with Double Trigger Acceleration

Executive Officer
Thomas D. Campion
   Chairman of the Board ....................................................................................  $
Richard M. Brooks,
   Chief Executive Officer and Director .............................................................  $
Christopher C. Work
   Chief Financial Officer....................................................................................  $
Troy R. Brown
   President North America .................................................................................  $
Chris K. Visser
   Chief Legal Officer and Secretary...................................................................  $
Adam C. Ellis
   President International.....................................................................................  $

Stock Option Vesting
in Connection with a
Change in Control (1)    

Restricted Stock
Vesting in Connection
with a Change in
Control (2)

—    $

—    $

— 

— 

115,298    $

278,375 

274,865    $

1,250,036 

117,508    $

30,159    $

281,694 

903,582  

49

 
 
 
 
 
 
 
(1)  Represents the amount calculated by multiplying the number of in-the-money unvested options with respect to 
which the vesting would accelerate as a result of Change in Control under the circumstances of a double trigger 
acceleration as defined in the 2014 Equity Incentive Plan noted by the difference between the exercise price and 
the closing price of a share of common stock on the last trading day of fiscal 2018. The number of shares 
subject to unvested stock options and exercise prices thereof are shown previously in the Outstanding Equity 
Awards at Fiscal Year-End table.

(2) Represents the amount of unvested restricted stocks awarded with respect to which the vesting would accelerate 
as a result of a Change in Control under the circumstances of a double trigger acceleration as defined in the 
2014 Equity Incentive Plan noted by the number of restricted stock shares unvested at the closing price of a 
share of common stock on the last trading day of fiscal 2018. 

50

 
EQUITY COMPENSATION PLAN INFORMATION

The following table sets forth information concerning the Company’s equity compensation plans at February 

2, 2019:

Number of
securities to be
issued upon
exercise of
outstanding
options, warrants
and rights

Weighted-
average exercise
price of
outstanding
options, warrants
and rights

Number of
securities
remaining
available for
future issuance
under equity
compensation plans 
2,421,788 

23.06   

Plan Category
Equity compensation plans approved by security holders (1).......
Equity compensation plans not approved by security
holders (2)......................................................................................
Employee stock purchase plans approved by security
holders (3)......................................................................................

314,905  $

—   

—   

—   

—   

— 

197,062  

(1) Equity compensation plans approved by shareholders include the 2005 Equity Incentive Plan and the 2014 

Equity Incentive Plan. 

(2) The Company does not have any equity compensation plans that were not approved by the Company’s 

shareholders. 

(3) Employee stock purchase plans approved by shareholders include the 2014 Employee Stock Purchase Plan. 

51

 
 
 
  
  
  
  
  
REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS 

The audit committee operates under a written charter adopted by the Company’s board of directors. The 

charter of the audit committee is available at http://ir.zumiez.com. 

We have reviewed and discussed with management our consolidated financial statements as of and for the 

fiscal year ended February 2, 2019. 

We have reviewed and discussed with management and the independent auditor management’s assessment of 

the effectiveness of the Company’s internal control over financial reporting and the independent auditor’s opinion 
about the effectiveness of the Company’s internal control over financial reporting.

We have discussed with the independent auditor the matters required to be discussed by Public Company 

Accounting Oversight Board (PCAOB) Auditing Standard No. 16 (Communication with Audit Committees).

We have received and reviewed the written disclosures and the letter from our independent auditor required by 

applicable requirements of the PCAOB regarding the independent auditor’s communications with the audit 
committee concerning independence, and have discussed with the independent auditor their independence.

Based on the reviews and discussions referred to previously, we recommended to our board of directors that 

the financial statements referred to previously be included in our Annual Report on Form 10-K. 

THE AUDIT COMMITTEE

Ernest R. Johnson, Chairman
Sarah (Sally) G. McCoy
Travis D. Smith
Matthew L. Hyde 

The audit committee report does not constitute soliciting material, and shall not be deemed to be filed or 
incorporated by reference into any other filing under the Securities Act of 1933, or the Securities Exchange Act of 
1934, except to the extent that the Company specifically incorporates the audit committee report by reference 
therein.

52

 
Fees Paid to Independent Registered Public Accounting Firm for Fiscal 2018 and 2017 

The aggregate fees billed by Moss Adams LLP for professional services rendered for fiscal 2018 and fiscal 

2017, are as follows: 

Audit fees (1) ..............................................................
Audit-related fees (2)..................................................
Total fees ....................................................................

  Fiscal 2018     Fiscal 2017  
  $ 494,400   $ 496,344 
16,000 
  $ 510,400   $ 512,344  

16,000    

(1) Audit fees include services and costs in connection with the audit of the consolidated annual financial 

statements of the Company and reviews of the interim condensed consolidated financial statements included in 
the Company’s quarterly reports. 

(2) Audit-related fees include services and costs in connection with the audit of the Company’s 401K plan. 

Policy on Audit Committee Pre-Approval of Audit and Permissible Non-Audit Services of Independent 
Registered Public Accounting Firm 

The audit committee pre-approves all auditing services, internal control-related services and permitted non-
audit services (including the fees and terms thereof) to be performed for the Company by its independent auditor, 
subject to the “de minimis exception” (discussed below) for non-audit services that are approved by the audit 
committee prior to the completion of the audit. The audit committee may form and delegate authority to 
subcommittees consisting of one or more members when appropriate, including the authority to grant pre-approvals 
of audit and permitted non-audit services, provided that decisions of such subcommittee to grant pre-approvals shall 
be presented to the full audit committee at its next scheduled meeting. The audit committee will evaluate whether 
any permitted non-audit services are compatible with maintaining the auditor’s independence. 

As discussed previously, all services of the auditor must be pre-approved by the audit committee except for 

certain services other than audit, review or attest services that meet the “de minimis exception” under 17 CFR 
Section 210.2-01, namely: 

•

•

•

the aggregate amount of fees paid for all such services is not more than 5% of the total fees paid by the 
Company to its auditor during the fiscal year in which the services are provided; 

such services were not recognized by the Company at the time of the engagement to be non-audit 
services; and 

such services are promptly brought to the attention of the audit committee and approved prior to the 
completion of the audit. 

During fiscal 2018 and 2017, there were no services that were performed pursuant to the “de minimis 

exception.” 

53

 
 
 
   
RATIFICATION OF SELECTION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

PROPOSAL 2

Upon the recommendation of the audit committee, the board of directors has reappointed Moss Adams LLP to 
audit our consolidated financial statements for the fiscal year ending February 1, 2020 (“fiscal 2019”).  Moss Adams 
LLP has served as our independent registered public accounting firm since 2006.  A representative from Moss 
Adams LLP will be at the meeting to answer any questions that may arise.  

If the shareholders do not ratify the selection of Moss Adams LLP as our independent registered public 
accounting firm for fiscal 2018, our board of directors will evaluate what would be in the best interests of our 
Company and our shareholders and consider whether to select a new independent registered public accounting firm 
for the current fiscal year or whether to wait until the completion of the audit for the current fiscal year before 
changing our independent registered public accounting firm. 

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR RATIFICATION OF ITS SELECTION OF MOSS ADAMS 
LLP AS THE COMPANY’S INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR FISCAL 2019

54

 
HOUSEHOLDING OF PROXY MATERIALS 

The SEC has adopted rules that permit companies and intermediaries (e.g., brokers, banks and other agents) to 

satisfy the delivery requirements for proxy statements and annual reports with respect to two or more shareholders 
sharing the same address by delivering a single proxy statement addressed to those shareholders. This process, 
which is commonly referred to as “householding,” potentially means extra convenience for shareholders and cost 
savings for companies. 

A number of brokers, banks or other agents with account holders who are shareholders of Zumiez will be 
“householding” our proxy materials. A single proxy statement will be delivered to multiple shareholders sharing an 
address unless contrary instructions have been received from the affected shareholders. Once you have received 
notice from your broker, bank or other agent that it will be “householding” communications to your address, 
“householding” will continue until you are notified otherwise or until you revoke your consent. If, at any time, you 
no longer wish to participate in “householding” and would prefer to receive a separate proxy statement and annual 
report, please notify your broker, bank or other agent, and direct a written request for the separate proxy statement 
and annual report to Secretary, Zumiez Inc., 4001 204th Street SW, Lynnwood, Washington 98036.  Shareholders 
whose shares are held by their broker, bank or other agent as nominee and who currently receive multiple copies of 
the proxy statement at their address that would like to request “householding” of their communications should 
contact their broker, bank or other agent. 

PROPOSALS OF SHAREHOLDERS 

We expect to hold our next annual meeting on or about June 3, 2020. If you wish to submit a proposal for 

inclusion in the proxy materials for that meeting, you must send the proposal to our Secretary at the address below. 
The proposal must be received at our executive offices no later than December 26, 2019, to be considered for 
inclusion. Among other requirements set forth in the SEC’s proxy rules, you must have continuously held at least 
$2,000 in market value or 1% of our outstanding stock for at least one year by the date of submitting the proposal, 
and you must continue to own such stock through the date of the meeting. 

If you intend to nominate candidates for election as directors or present a proposal at the meeting without 

including it in our proxy materials, you must provide notice of such proposal to us no later than February 4, 2020, 
and not before January 5, 2020. Our bylaws outline procedures for giving the required notice. If you would like a 
copy of the procedures contained in our bylaws, please contact: 

Secretary 
Zumiez Inc. 
4001 204th Street SW
Lynnwood, Washington 98036

55

 
OTHER MATTERS 

Our board of directors knows of no other matters that will be presented for consideration at the annual 
meeting. If any other matters are properly brought before the meeting, it is the intention of the persons named in the 
accompanying proxy to vote on such matters in accordance with their best judgment. 

By Order of the Board of Directors
Chris K. Visser
Chief Legal Officer and Secretary

Lynnwood, Washington 
April 26, 2019

A copy of our Annual Report on Form 10-K for the fiscal year ended February 2, 2019 filed with the 

SEC is available without charge upon written request to: Secretary, Zumiez Inc., 4001 204th Street SW, 
Lynnwood, Washington 98036. 

56

 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 

ACT OF 1934

For the fiscal year ended: February 2, 2019
OR

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934

Commission File Number: 000-51300

ZUMIEZ INC.

(Exact name of Registrant as specified in its charter)

Washington
(State or other jurisdiction of
incorporation or organization)
4001 204th Street SW
Lynnwood, Washington
(Address of principal executive offices)

91-1040022
(IRS Employer
Identification No.)

98036
(Zip Code)

(425) 551-1500
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act: Common Stock
Name of each exchange on which registered: The Nasdaq Global Select Market
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes   ☐    No   ☒
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the 
Act.    Yes  ☐    No   ☒
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the last 90 days.    Yes  ☒    No   ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant 
to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the Registrant 
was required to submit such files).   Yes ☒     No   ☐
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§229.405 of this chapter) is not 
contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements 
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.    ☐
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting 
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting 
company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer

☐ 
☐  

Accelerated filer

Smaller reporting company

☒

☐

☐

Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for 
complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  (cid:31)
Indicate by check mark if the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes  ☐    No  ☒
The aggregate market value of the voting and non-voting stock held by non-affiliates of the registrant as of the last business day of the 
second fiscal quarter, August 3, 2018, was $456,572,006.  At March 11, 2019, there were 25,520,923 shares outstanding of common 
stock.

DOCUMENTS INCORPORATED BY REFERENCE
The information required by Part III of this report is incorporated by reference from the Registrant’s definitive proxy statement, relating 
to the Annual Meeting of Shareholders scheduled to be held June 5, 2019, which definitive proxy statement will be filed not later than 
120 days after the end of the fiscal year to which this report relates.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
 
 
ZUMIEZ INC.
FORM 10-K
TABLE OF CONTENTS

PART I

Item 1.
Business...........................................................................................................................................
Item 1A. Risk Factors .....................................................................................................................................
Item 1B. Unresolved Staff Comments............................................................................................................
Properties.........................................................................................................................................
Item 2.
Legal Proceedings ...........................................................................................................................
Item 3.
Mine Safety Disclosures..................................................................................................................
Item 4.

PART II

Item 5.

Market for the Registrant’s Common Equity, Related Shareholder Matters and Issuer Purchases 
of Equity Securities ....................................................................................................................
Selected Financial Data ...................................................................................................................
Item 6.
Management’s Discussion and Analysis of Financial Condition and Results of Operations .........
Item 7.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk ........................................................
Financial Statements and Supplementary Data ...............................................................................
Item 8.
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure .........
Item 9A. Controls and Procedures..................................................................................................................
Item 9B. Other Information............................................................................................................................

PART III

Item 10. Directors, Executive Officers and Corporate Governance ..............................................................
Executive Compensation .................................................................................................................
Item 11.
Security Ownership of Certain Beneficial Owners and Management and Related Shareholder 
Item 12.

Item 13.
Item 14.

Matters ........................................................................................................................................
Certain Relationships and Related Transactions, and Director Independence................................
Principal Accountant Fees and Services..........................................................................................

Exhibits, Financial Statement Schedules.........................................................................................
Item 15.
Signatures ..........................................................................................................................................................

PART IV

3
11
21
21
21
21

22
25
27
39
40
40
40
43

44
44

44
44
44

45
73

 
 
ZUMIEZ INC.
FORM 10-K
PART I.

This Form 10-K contains forward-looking statements.  These statements relate to our expectations for future 

events and future financial performance.  Generally, the words “anticipates,” “expects,” “intends,” “may,” “should,” 
“plans,” “believes,” “predicts,” “potential,” “continue” and similar expressions identify forward-looking statements.  
Forward-looking statements involve risks and uncertainties, and future events and circumstances could differ 
significantly from those anticipated in the forward-looking statements.  These statements are only predictions.  
Actual events or results may differ materially.  Factors which could affect our financial results are described in 
Item 1A below and in Item 7 of Part II of this Form 10-K.  Readers are cautioned not to place undue reliance on 
these forward-looking statements, which speak only as of the date hereof.  Although we believe that the expectations 
reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, 
performance or achievements.  Moreover, neither we nor any other person assume responsibility for the accuracy 
and completeness of the forward-looking statements.  We undertake no duty to update any of the forward-looking 
statements after the date of this report to conform such statements to actual results or to changes in our expectations.

We use a fiscal calendar widely used by the retail industry that results in a fiscal year consisting of a 52- or 
53-week period ending on the Saturday closest to January 31.  Each fiscal year consists of four 13-week quarters, 
with an extra week added to the fourth quarter every five or six years.  Fiscal 2019 will be the 52 week period 
ending February 1, 2020.  Fiscal 2018 was the 52 week period ending February 2, 2019.  Fiscal 2017 was the 53 
week period ending February 3, 2018.  Fiscal 2016 was the 52 week period ending January 28, 2017. Fiscal 2015 
was the 52 week period ending January 30, 2016.  Fiscal 2014 was the 52 week period ending January 31, 2015. 

“Zumiez,” the “Company,” “we,” “us,” “its,” “our” and similar references refer to Zumiez Inc. and its 

wholly-owned subsidiaries.

Item 1.

BUSINESS

Zumiez Inc., including its wholly-owned subsidiaries, is a leading specialty retailer of apparel, footwear, 
accessories and hardgoods for young men and women who want to express their individuality through the fashion, 
music, art and culture of action sports, streetwear and other unique lifestyles.  Zumiez Inc. was formed in August 
1978 and is a Washington State corporation.

At February 2, 2019, we operated 707 stores; 608 in the United States (“U.S.”), 50 in Canada, 41 in Europe 
and 8 in Australia.  We operate under the names Zumiez, Blue Tomato and Fast Times.  Additionally, we operate 
ecommerce websites at zumiez.com, zumiez.ca, blue-tomato.com and fasttimes.com.au.

We acquired Blue Tomato during fiscal 2012.  Blue Tomato is one of the leading European specialty retailers 

of apparel, footwear, accessories and hardgoods.  We acquired Fast Times Skateboarding (“Fast Times”) during 
fiscal 2016.  Fast Times is an Australian specialty retailer of skateboards, hardware, apparel and footwear. 

We employ a sales strategy that integrates our stores with our ecommerce platform to serve our customers.  
There is significant interaction between our store sales and our ecommerce sales channels and we believe that they 
are utilized in tandem by our customers.  Our selling platforms bring the look and feel of an independent specialty 
shop through a distinctive store environment and high-energy sales personnel.  We seek to staff our stores with store 
associates who are knowledgeable users of our products, which we believe provides our customers with enhanced 
customer service and supplements our ability to identify and react quickly to emerging trends and fashions.  We 
design our selling platforms to appeal to teenagers and young adults and to serve as a destination for our customers.  
We believe that our distinctive selling platforms concepts and compelling economics will provide continued 
opportunities for growth in both new and existing markets.

3

We believe that our customers desire authentic merchandise and fashion that is rooted in the fashion, music, 

art and culture of action sports, streetwear and other unique lifestyles to express their individuality.  We strive to 
keep our merchandising mix fresh by continuously introducing new brands, styles and categories of product.  Our 
focus on a diverse collection of brands allows us to quickly adjust to changing fashion trends.  We believe that our 
strategic mix of apparel, footwear, accessories and hardgoods, including skateboards, snowboards, bindings, 
components and other equipment, allows us to strengthen the potential of the brands we sell and helps to affirm our 
credibility with our customers.  In addition, we supplement our merchandise mix with a select offering of private 
label apparel and products as a value proposition that we believe complements our overall merchandise selection.

Over our 40-year history, we have developed a corporate culture based on a passion for serving our customers 
through the lens of action sports, streetwear and other unique lifestyles.  We have increased our store count from 551 
as of the end of fiscal 2013 to 707 as of the end of fiscal 2018, representing a compound annual growth rate of 5.1%; 
increased net sales from $724.3 million in fiscal 2013 to $978.6 million in fiscal 2018, representing a compound 
annual growth rate of 6.2%; and been profitable in every fiscal year of our 40-year history.

Competitive Strengths

We believe that the following competitive strengths differentiate us from our competitors and are critical to 

our continuing success.

Attractive Lifestyle Retailing Concept.  We target a large population of young men and women, many of 

whom we believe are attracted to action sports, streetwear and other unique lifestyles and desire to express their 
personal independence and style through the apparel, footwear and accessories they wear and the equipment they 
use.  We believe we have developed a brand image that our customers view as consistent with their attitudes, fashion 
tastes and identity that should allow us to benefit and differentiates us in our market.

Differentiated Merchandising Strategy.  We have created a highly differentiated retailing concept by offering 

an extensive selection of current and relevant lifestyle brands encompassing apparel, footwear, accessories and 
hardgoods.  The breadth of merchandise offered through our sales channels exceeds that offered by many of our 
competitors and includes some brands and products that are available only from us.  Many of our customers desire 
to update their wardrobes and equipment as fashion trends evolve or the season dictates, providing us the 
opportunity to shift our merchandise selection seasonally.  We believe that our ability to quickly recognize changing 
brand and style preferences and transition our merchandise offerings allows us to continually provide a compelling 
offering to our customers.

Deep-rooted Culture.  We believe our culture and brand image enable us to successfully attract and retain high 

quality employees who are passionate and knowledgeable about the products we sell.  We place great emphasis on 
customer service and satisfaction, and we have made this a defining feature of our corporate culture.  To preserve 
our culture, we strive to promote from within and we provide our employees with the knowledge and tools to 
succeed through our comprehensive training programs and the empowerment to manage their stores to meet 
localized customer demand.

Distinctive Customer Experience.  We strive to provide a convenient shopping environment that is appealing 

and clearly communicates our distinct brand image.  We seek to integrate our store and digital shopping experiences 
to serve our customers whenever, wherever and however they choose to engage with us.  We seek to attract 
knowledgeable sale associates who identify with our brand and are able to offer superior customer service, advice 
and product expertise.  We believe that our distinctive shopping experience enhances our image as a leading source 
for apparel and equipment for action sports, streetwear and other unique lifestyles.

4

Disciplined Operating Philosophy.  We have an experienced senior management team.  Our management 

team has built a strong operating foundation based on sound retail principles that underlie our unique culture.  Our 
philosophy emphasizes an integrated combination of results measurement, training and incentive programs, all 
designed to drive sales productivity to the individual store associate level.  Our comprehensive training programs are 
designed to provide our employees with the knowledge and tools to develop leadership, communication, sales, and 
operational expertise.  We believe that our merchandising team immersion in the lifestyles we represent, 
supplemented with feedback from our customers, store associates, and omni-channel leadership, allows us to 
consistently identify and react to emerging fashion trends.  We believe that this, combined with our inventory 
planning and allocation processes and systems, helps us better manage markdown and fashion risk.

High-Impact, Integrated Marketing Approach.  We seek to build relationships with our customers through a 
multi-faceted marketing approach that is designed to integrate our brand images with the lifestyles we represent.  
Our marketing efforts focus on reaching our customers in their environment and feature extensive grassroots 
marketing events, as well as the Zumiez STASH loyalty program.  Our marketing efforts incorporate local sporting 
and music event promotions, interactive contest sponsorships that actively involve our customers with our brands 
and products and various social network channels.  Events and activities such as these provide opportunities for our 
customers to develop a strong identity with our culture and brands.  Our STASH loyalty program allows us to learn 
more about our customer and serve their needs better. We believe that our ability to interact with our customer 
through STASH, and our immersion in the lifestyles we represent, allows us to build credibility with our customers 
and gather valuable feedback on evolving customer preferences.

Growth Strategy

We intend to expand our presence as a leading specialty retailer of action sports, streetwear, and other unique 

lifestyles by:

Continuing to Generate Sales Growth through Existing Channels.  We seek to maximize our comparable sales 

by continuing to integrate our store and online shopping experiences and offering our customers a broad and 
relevant selection of brands and products, including a unique customer experience through each interaction with our 
brand.

Enhancing our Brand Awareness through Continued Marketing and Promotion.  We believe that a key 
component of our success is the brand exposure that we receive from our marketing events, promotions, and 
activities that embody the unique lifestyles of our customers.  These are designed to assist us in increasing brand 
awareness in our existing markets and expanding into new markets by strengthening our connection with our target 
customer base.  We also use our STASH loyalty program to increase brand engagement and enhance brand 
creditability. We believe that our marketing efforts have also been successful in generating and promoting interest in 
our product offerings.  In addition, we use our ecommerce presence to further increase our brand awareness.  We 
plan to continue to expand our integrated marketing efforts by promoting more events and activities in our existing 
and new markets.  We also benefit from branded vendors’ marketing.

Opening or Acquiring New Store Locations.  We believe our brand has appeal that provides select store 

expansion opportunities throughout the U.S. and Canada, as well as greater ability to expand in Europe and 
Australia.  During the last three fiscal years, we have opened or acquired 65 new stores consisting of 13 stores in 
fiscal 2018, 19 stores in fiscal 2017 and 33 stores in fiscal 2016.  We have successfully opened or acquired stores in 
diverse markets throughout the U.S. and internationally, which we believe demonstrates the portability and growth 
potential of our concepts.  To take advantage of what we believe to be a compelling economic store model, we plan 
to open approximately 13 new stores in fiscal 2019, including stores in our existing markets and in new markets 
internationally.  The number of anticipated store openings may increase or decrease due to market conditions and 
other factors.

5

Merchandising and Purchasing

Our goal is to be viewed by our customers as the definitive source of merchandise for their unique lifestyles 
across all channels in which we operate.  We believe that the breadth of merchandise that we offer our customers, 
which includes apparel, footwear, accessories, and hardgoods, exceeds that offered by many other specialty stores at 
a single location, and makes us a single-stop purchase destination for our target customers.

We seek to identify fashion trends as they develop and to respond in a timely manner with a relevant product 

assortment.  We strive to keep our merchandising mix fresh by continuously introducing new brands or styles in 
response to the evolving desires of our customers.  Our merchandise mix may vary by region, country and season, 
reflecting the preferences and seasons in each market.

We believe that offering an extensive selection of current and relevant brands in sports, fashion, music and art 

is integral to our overall success.  No single third-party brand that we carry accounted for more than 12.4%, 8.5% 
and 7.3% of our net sales in fiscal 2018, 2017 and 2016.  We believe that our strategic mix of apparel, footwear, 
accessories and hardgoods allows us to strengthen the potential of the brands we sell and affirms our credibility with 
our customers.

We believe that our ability to maintain an image consistent with the unique lifestyles of our customers is 
important to our key vendors.  Given our scale and market position, we believe that many of our key vendors view 
us as an important retail partner.  This position helps ensure our ability to procure a relevant product assortment and 
quickly respond to the changing fashion interests of our customers.  Additionally, we believe we are presented with 
a greater variety of products and styles by some of our vendors, as well as certain specially designed items that we 
exclusively distribute. We supplement our merchandise assortment with a select offering of private label products 
across many of our product categories.  Our private label products complement the branded products we sell, and 
some of our private label brands allow us to cater to the more value-oriented customer.  For fiscal 2018, 2017 and 
2016, our private label merchandise represented 13.1%, 16.8% and 20.2% of our net sales.

We have developed a disciplined approach to buying and a dynamic inventory planning and allocation process 

to support our merchandise strategy.  We utilize a broad vendor base that allows us to shift our merchandise 
purchases as required to react quickly to changing consumer demands and market conditions.  We manage the 
purchasing and allocation process by reviewing branded merchandise lines from new and existing vendors, 
identifying emerging fashion trends and selecting branded merchandise styles in quantities, colors and sizes to meet 
inventory levels established by management.  We coordinate inventory levels in connection with individual stores’ 
sales strength, our promotions and seasonality. We utilize a localized fulfillment strategy to fulfill the majority of 
our ecommerce orders through our stores to reduce shipping time and enhance customer experience. 

Our merchandising staff remains in tune with the fashion, music, art and culture of action sports, streetwear 

and other unique lifestyles by participating in action sports, attending relevant events and concerts, watching related 
programming and reading relevant publications and social network channels.  In order to identify evolving trends 
and fashion preferences, our staff spends considerable time analyzing sales data, gathering feedback from our stores 
and customers, shopping in key markets and soliciting input from our vendors.

We source our private label merchandise from primarily foreign manufacturers around the world.  We have 

cultivated our private label sources with a view towards high quality merchandise, production reliability and 
consistency of fit.  We believe that our knowledge of fabric and production costs combined with a flexible sourcing 
base enables us to source high-quality private label goods at favorable costs.

6

Stores

Store Locations. At February 2, 2019, we operated 707 stores in the following locations:

United States and Puerto Rico - 608 Stores

Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois

4  Indiana
3  Iowa
12  Kansas
3  Kentucky
90  Louisiana
19  Maine
9  Maryland
4  Massachusetts
35  Michigan
13  Minnesota
7  Mississippi
6  Missouri
19  Montana

10  Nebraska
4  New Hampshire
3  New Jersey
4  New Mexico
6  New York
3  Nevada
11  North Carolina
11  North Dakota
13  Ohio
11  Oklahoma
4  Oregon
7  Pennsylvania
5  Puerto Rico

3  Rhode Island
6  South Carolina
19  South Dakota
5  Tennessee
33  Texas
9  Utah
13  Vermont
4  Virginia
13  Washington
6  West Virginia
13  Wisconsin
22  Wyoming
5   

2
4
2
9
51
14
1
14
26
2
14
2

Canada - 50 Stores

Alberta
British Columbia
Manitoba

8  New Brunswick
11  Nova Scotia
2  Ontario

1  Saskatchewan
2   
24   

2   

Europe - 41 Stores

Austria
Germany
Switzerland
Netherlands

Australia - 8 Stores

Victoria
Queensland
South Australia

14   
19   
7   
1   

6   
1   
1   

The following table shows the number of stores (excluding temporary stores that we operate from time to time 

for special or seasonal events) opened, acquired and closed in each of our last three fiscal years:

Fiscal Year
2018
2017
2016

Stores
Opened  

13
19
28

Stores

Acquired  
  —  
  —  
5

Stores
Closed
4
6
6

Total Number of
Stores End of Year
707
698
685

Store Design and Environment.  We design our stores to create a distinctive and engaging shopping 

environment that we believe resonates with our customers.  Our stores feature an industrial look, dense merchandise 
displays, lifestyle focused posters and signage and popular music, all of which are consistent with the look and feel 
of an independent specialty shop.  Our stores are designed to encourage our customers to shop for longer periods of 
time, to interact with each other and our store associates and to visit our stores more frequently.  Our stores are 
constructed and finished to allow us to efficiently shift merchandise displays throughout the year as the season 
dictates.  At February 2, 2019, our stores averaged approximately 2,931 square feet.  All references in this Annual 
Report on Form 10-K to square footage of our stores refers to gross square footage, including retail selling, storage 
and back-office space.  

7

 
 
 
    
    
 
   
 
 
 
   
 
    
 
 
    
 
   
    
 
    
    
 
    
    
 
    
    
 
    
    
 
 
    
    
 
   
 
    
 
   
 
    
 
   
 
    
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Expansion Opportunities and Site Selection.  In selecting a location for a new store, we target high-traffic 

locations with suitable demographics and favorable lease terms.  We generally locate our stores in areas in which 
other teen and young adult-oriented retailers have performed well.  We focus on evaluating the market specific 
competitive environment for potential new store locations.  We seek to diversify our store locations regionally and 
by caliber of mall or shopping area.  For mall locations, we seek locations near busy areas of the mall such as food 
courts, movie theaters, game stores and other popular teen and young adult retailers.  

Store Management, Operations and Training.  We believe that our success is dependent in part on our ability 

to attract, train, retain and motivate qualified employees at all levels of our organization.  We have developed a 
corporate culture that we believe empowers the individual store managers to make store-level business decisions and 
consistently rewards their success.  We are committed to improving the skills and careers of our workforce and 
providing advancement opportunities for employees.

We believe we provide our managers with the knowledge and tools to succeed through our comprehensive 
training programs and the flexibility to manage their stores to meet customer demands.  While general guidelines for 
our merchandise assortments, store layouts and in-store visuals are provided by our home offices, we give our 
managers substantial discretion to tailor their stores to the individual market and empower them to make store-level 
business decisions.  We design group training programs for our managers to improve both operational expertise and 
supervisory skills.

Our store associates generally have an interest in the fashion, music, art and culture of the action sports 
lifestyle and are knowledgeable about our products.  Through our training, evaluation and incentive programs, we 
seek to enhance the productivity of our store associates.  These programs are designed to promote a competitive, yet 
fun, culture that is consistent with the unique lifestyles we seek to promote.

Marketing and Advertising

We seek to reach our target customer audience through a multi-faceted marketing approach that is designed to 
integrate our brand image with the lifestyles we represent.  Our marketing efforts focus on reaching our customers in 
their environment, and feature extensive grassroots marketing events, which give our customers an opportunity to 
experience and participate in the lifestyles we offer.  Our grassroots marketing events are built around the 
demographics of our customer base and offer an opportunity for our customers to develop a strong identity with our 
brands and culture.

We have a customer loyalty program, the Zumiez STASH, which allows members to earn points for purchases 

or performance of certain activities.  The points can be redeemed for a broad range of rewards, including product 
and experiential rewards. Our marketing efforts also incorporate local sporting and music event promotions, 
advertising in magazines popular with our target market, interactive contest sponsorships that actively involve our 
customers with our brands and products, the Zumiez STASH, catalogs and various social network channels.  We 
believe that our immersion in action sports, streetwear and other unique lifestyles allows us to build credibility with 
our target audience and gather valuable feedback on evolving customer preferences.

Distribution and Fulfillment

Timely and efficient distribution of merchandise to our stores is an important component of our overall 

business strategy.  Domestically, our distribution center is located in Corona, California.  At this facility, 
merchandise is inspected, allocated to stores and distributed to our stores and customers.  Each store is typically 
shipped merchandise five times a week, providing our stores with a steady flow of new merchandise.  We utilize a 
localized fulfillment strategy in which we use our domestic store network to provide fulfillment services for the vast 
majority of online customer purchases.

Internationally, we operate a distribution center located in Delta, British Columbia, Canada to distribute 
merchandise to our Canadian stores.  We operate a distribution and ecommerce fulfillment center located in Graz, 
Austria that supports our Blue Tomato operations in Europe. We also operate a distribution and ecommerce 
fulfillment center located in Melbourne, Australia to support our Fast Times operations in Australia. 

8

Management Information Systems

Our management information systems provide integration of store, online, merchandising, distribution, 
financial and human resources functions.  The systems include applications related to point-of-sale, inventory 
management, supply chain, planning, sourcing, merchandising and financial reporting.  We continue to invest in 
technology to align these systems with our business requirements and to support our continuing growth.

Competition

The teenage and young adult retail apparel, hardgoods, footwear and accessories industry is highly 
competitive.  We compete with other retailers for vendors, customers, suitable store locations and qualified store 
associates, management personnel, online marketing content, social media engagement and ecommerce traffic. In 
the softgoods market, which includes apparel, footwear and accessories, we currently compete with other teenage 
and young adult focused retailers.  In addition, in the softgoods market we compete with independent specialty 
shops, department stores, vendors that sell their products directly to the retail market, non-mall retailers and 
ecommerce retailers.  In the hardgoods market, which includes skateboards, snowboards, bindings, components and 
other equipment, we compete directly or indirectly with the following categories of companies: other specialty 
retailers, such as local snowboard and skate shops, large-format sporting goods stores and chains, vendors who sell 
their products directly to the retail market and ecommerce retailers. 

Competition in our sector is based on, among other things, merchandise offerings, store location, price, and 
the ability to identify with the customer.  We believe that our ability to compete favorably with our competitors is 
due to our differentiated merchandising strategy, compelling store environment and deep-rooted culture.

Seasonality

Historically, our operations have been seasonal, with the largest portion of net sales and net income occurring 

in the third and fourth fiscal quarters, reflecting increased demand during the back-to-school and winter holiday 
selling seasons.  During fiscal 2018, approximately 57% of our net sales occurred in the third and fourth quarters 
combined.  As a result of this seasonality, any factors negatively affecting us during the last half of the year, 
including unfavorable economic conditions, adverse weather or our ability to acquire seasonal merchandise 
inventory, could have a material adverse effect on our financial condition and results of operations for the entire 
year.  Our quarterly results of operations may also fluctuate based upon such factors as the timing of certain holiday 
seasons, the popularity of seasonal merchandise offered, the timing and amount of markdowns, competitive 
influences and the number and timing of new store openings, remodels and closings.

Trademarks

The “Zumiez”, “Blue Tomato” and “Fast Times” trademarks and certain other trademarks, have been 

registered, or are the subject of pending trademark applications, with the U.S. Patent and Trademark Office and with 
the registries of certain foreign countries.  We regard our trademarks as valuable and intend to maintain such marks 
and any related registrations and vigorously protect our trademarks.  We also own numerous domain names, which 
have been registered with the Corporation for Assigned Names and Numbers.

Employees

At February 2, 2019, we employed approximately 2,500 full-time and approximately 6,600 part-time 
employees globally.  However, the number of part-time employees fluctuates depending on our seasonal needs and 
generally increases during peak selling seasons, particularly the back-to-school and the winter holiday seasons.  
None of our employees are represented by a labor union and we believe that our relationship with our employees is 
positive.

9

Financial Information about Segments

See Note 17, “Segment Reporting,” in the Notes to Consolidated Financial Statements found in Part IV Item 

15 of this Form 10-K, for information regarding our segments, product categories and certain geographical 
information.

Available Information

Our principal website address is www.zumiez.com.  We make available, free of charge, our proxy statement, 

annual report to shareholders, annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 
8-K and all amendments to those reports as soon as reasonably practicable after such material is electronically filed 
with or furnished to the Securities and Exchange Commission (“SEC”) at http://ir.zumiez.com.  Information 
available on our website is not incorporated by reference in, and is not deemed a part of, this Form 10-K.  The SEC 
maintains a website that contains electronic filings by Zumiez and other issuers at www.sec.gov. In addition, the 
public may read and copy any materials Zumiez files with the SEC at the SEC’s Public Reference Room at 100 F 
Street, N.E., Washington, D.C. 20549. The public may obtain information on the operation of the Public Reference 
Room by calling the SEC at 1-800-SEC-0330.

10

Item 1A. RISK FACTORS 

Investing in our securities involves a high degree of risk.  The following risk factors, issues and uncertainties should 
be considered in evaluating our future prospects.  In particular, keep these risk factors in mind when you read 
“forward-looking” statements elsewhere in this report.  Forward-looking statements relate to our expectations for 
future events and time periods.  Generally, the words “anticipates,” “expects,” “intends,” “may,” “should,” 
“plans,” “believes,” “predicts,” “potential,” “continue” and similar expressions identify forward-looking 
statements.  Forward-looking statements involve risks and uncertainties, and future events and circumstances could 
differ significantly from those anticipated in the forward-looking statements.  Any of the following risks could harm 
our business, operating results or financial condition and could result in a complete loss of your investment.  
Additional risks and uncertainties that are not yet identified or that we currently think are immaterial may also 
harm our business and financial condition in the future.

Failure to anticipate, identify and respond to changing fashion trends, customer preferences and other fashion-
related factors could have a material adverse effect on us.

Customer tastes and fashion trends in our market are volatile and tend to change rapidly.  Our success depends on 
our ability to effectively anticipate, identify and respond to changing fashion tastes and consumer preferences, and 
to translate market trends into appropriate, saleable product offerings in a timely manner.  If we are unable to 
successfully anticipate, identify or respond to changing styles or trends and misjudge the market for our products or 
any new product lines, including adequately anticipating the correct mix and trends of our private label merchandise, 
our sales may be lower than predicted and we may be faced with a substantial amount of unsold inventory or missed 
opportunities.  In response to such a situation, we may be forced to rely on markdowns or promotional sales to 
dispose of excess or slow-moving inventory, which could have a material adverse effect on our results of operations.

We may be unable to compete favorably in the highly competitive retail industry, and if we lose customers to our 
competitors, our sales could decrease.

The teenage and young adult retail apparel, footwear, accessories and hardgoods industry is highly competitive.  We 
compete with other retailers for vendors, teenage and young adult customers, suitable store locations, qualified store 
associates, management personnel, online marketing content, social media engagement and ecommerce traffic.  
Some of our competitors are larger than we are and have substantially greater financial and marketing resources, 
including advanced ecommerce market capabilities.  Additionally, some of our competitors may offer more options 
for free and/or expedited shipping for ecommerce sales.  Direct competition with these and other retailers 
may increase significantly in the future, which could require us, among other things, to lower our prices and could 
result in the loss of our customers.  Current and increased competition could have a material adverse effect on our 
business, results of operations and financial condition.

U.S. and global economic and political uncertainty, coupled with cyclical economic trends in retailing, could 
have a material adverse effect on our results of operations. 

Our retail market historically has been subject to substantial cyclicality.  As the U.S. and global economic and 
political conditions change, the trends in discretionary consumer spending become unpredictable and discretionary 
consumer spending could be reduced due to uncertainties about the future.  When disposable income decreases or 
discretionary consumer spending is reduced due to a decline in consumer confidence, purchases of apparel and 
related products may decline.  Uncertainty in the U.S. and global economies and political environment could have a 
material adverse impact on our results of operations and financial position. 

In response to a decline in disposable income and consumer confidence, we believe the “value” message has become 
more important to consumers.  As a retailer that sells approximately 85% branded merchandise, this trend may 
negatively affect our business, as we generally will have to charge more than vertically integrated private label 
retailers or we may be forced to rely on promotional sales to compete in our market which could have a material 
adverse effect on our financial position. 

11

A decrease in consumer traffic could cause our sales to be less than expected. 

We depend heavily on generating customer traffic to our stores and websites.  This includes locating many of our 
stores in prominent locations within successful shopping malls.  Sales at these stores are derived, in part, from the 
volume of traffic in those malls.  Our stores benefit from the ability of a mall’s “anchor” tenants, generally large 
department stores and other area attractions, to generate consumer traffic in the vicinity of our stores and the 
continuing popularity of malls as shopping destinations.  In addition, some malls that were in prominent locations 
when we opened our stores may cease to be viewed as prominent.  If this trend continues or if the popularity of mall 
shopping continues to decline generally among our customers, our sales may decline, which would impact our 
results of operations.  Furthermore, we depend on generating increased traffic to our ecommerce business and 
converting that traffic into sales.  This requires us to achieve expected results from our marketing and social media 
campaigns, accuracy of data analytics, reliability of our website, network and transaction processing and a high-
quality online customer experience.  Our sales volume and customer traffic in our stores and on our websites 
generally could be adversely affected by, among other things, economic downturns, competition from other 
ecommerce retailers, non-mall retailers and other malls, increases in gasoline prices, fluctuations in exchange rates 
in border or tourism-oriented locations and the closing or decline in popularity of other stores in the malls in which 
we are located.  An uncertain economic outlook could curtail new shopping mall development, decrease shopping 
mall and ecommerce traffic, reduce the number of hours that shopping mall operators keep their shopping malls 
open or force them to cease operations entirely.  A reduction in consumer traffic to our stores or websites could have 
a material adverse effect on our business, results of operations and financial condition. 

Our growth strategy depends on our ability to grow customer engagement in our current markets and expand 
into new markets, which could strain our resources and cause the performance of our existing business to suffer.

Our growth largely depends on our ability to optimize our customer engagement in our current trade areas and 
operate successfully in new geographic markets.  However, our ability to open stores in new geographic markets, 
including international locations, is subject to a variety of risks and uncertainties, and we may be unable to open new 
stores as planned or have access to desirable lease space, and any failure to successfully open and operate in new 
markets could have a material adverse effect on our results of operations.  We intend to continue to open new stores 
in future years, while remodeling a portion of our existing store base such that we have the optimum number of 
stores in any given trade area.  The expansion into new markets may present competitive, merchandising, hiring and 
distribution challenges that are different from those currently encountered in our existing markets.  In addition, our 
proposed expansion will place increased demands on our operational, managerial and administrative resources.  
These increased demands could cause us to operate our business less effectively, which in turn could cause 
deterioration in the financial performance of our individual stores and our overall business.  In addition, successful 
execution of our growth strategy may require that we obtain additional financing, and we may not be able to obtain 
that financing on acceptable terms or at all.

Failure to successfully integrate any businesses that we acquire could have an adverse impact on our results of 
operations and financial performance.

We may, from time to time, acquire businesses, such as our acquisition of Blue Tomato and Fast Times.  We may 
experience difficulties in integrating any businesses we may acquire, including their stores, websites, facilities, 
personnel, financial systems, distribution, operations and general operating procedures, and any such acquisitions 
may also result in the diversion of our capital and our management’s attention from other business issues and 
opportunities.  If we experience difficulties in integrating acquisitions or if such acquisitions do not provide the 
benefits that we expect to receive, we could experience increased costs and other operating inefficiencies, which 
could have an adverse effect on our results of operations and overall financial performance.

12

Our plans for international expansion include risks that could have a negative impact on our results of 
operations.

We plan to continue to open new stores in the Canadian, European and Australian markets. We may continue to 
expand internationally into other markets, either organically or through additional acquisitions.  International 
markets may have different competitive conditions, consumer tastes and discretionary spending patterns than our 
existing U.S. market.  As a result, operations in international markets may be less successful than our operations in 
the U.S.  Additionally, consumers in international markets may not be familiar with us or the brands we sell, and we 
may need to build brand awareness in the markets.  Furthermore, we have limited experience with the legal and 
regulatory environments and market practices in new international markets and cannot guarantee that we will be 
able to penetrate or successfully operate in these new international markets.  We also expect to incur additional costs 
in complying with applicable foreign laws and regulations as they pertain to both our products and our operations.  
Accordingly, for the reasons noted above, our plans for international expansion include risks that could have a 
negative impact on our results of operations. 

Our sales and inventory levels fluctuate on a seasonal basis.  Accordingly, our quarterly results of operations are 
volatile and may fluctuate significantly.

Our quarterly results of operations have fluctuated significantly in the past and can be expected to continue to 
fluctuate significantly in the future.  Our sales and profitability are typically disproportionately higher in the third 
and fourth fiscal quarters of each fiscal year due to increased sales during the back-to-school and winter holiday 
shopping seasons.  Sales during these periods cannot be used as an accurate indicator of annual results.  As a result 
of this seasonality, any factors negatively affecting us during the last half of the year, including unfavorable 
economic conditions, adverse weather or our ability to acquire seasonal merchandise inventory, could have a 
material adverse effect on our financial condition and results of operations for the entire year.  In addition, in order 
to prepare for the back-to-school and winter holiday shopping seasons, we must order and keep in stock significantly 
more merchandise than we carry during other times of the year.  Any unanticipated decrease in demand for our 
products during these peak shopping seasons could require us to sell excess inventory at a substantial markdown, 
which could have a material adverse effect on our business, results of operations and financial condition.

Our quarterly results of operations are affected by a variety of other factors, including:

(cid:129)

the timing of new store openings and the relative proportion of our new stores to mature stores;

(cid:129) whether we are able to successfully integrate any new stores that we acquire and the presence of any 

unanticipated liabilities in connection therewith;        

fashion trends and changes in consumer preferences;

calendar shifts of holiday or seasonal periods;

changes in our merchandise mix;

timing of promotional events;

general economic conditions and, in particular, the retail sales environment;

actions by competitors or mall anchor tenants;

(cid:129)

(cid:129)

(cid:129)

(cid:129)

(cid:129)

(cid:129)

(cid:129) weather conditions;

(cid:129)

(cid:129)

the level of pre-opening expenses associated with our new stores; and

inventory shrinkage beyond our historical average rates.

13

If our information systems fail to function effectively our operations could be disrupted and our financial results 
could be harmed.

If our information systems do not work effectively, this could adversely impact the promptness and accuracy of our 
transaction processing, financial accounting and reporting, and our ability to manage our business and properly 
forecast operating results and cash requirements.  Further, we may suffer loss of critical data and interruptions or 
delays in our operations.  Additionally, we rely on third-party service providers for certain information systems 
functions.  If a service provider fails to provide the data quality, communications capacity, security or services we 
require, the failure could interrupt our services and could have a material adverse effect on our business, financial 
condition and results of operations.  

If the security of our data is breached we may be subjected to adverse publicity, litigation and significant 
expenses.  

Information systems are susceptible to an increasing threat of continually evolving cybersecurity risks. We maintain 
security systems, devices and activity monitoring to prevent unauthorized access to our network, systems and 
databases containing confidential, proprietary and personally identifiable information.  Nevertheless, if unauthorized 
parties gain access to our networks, systems or databases, they may be able to steal, publish, delete or modify 
confidential information.  In such circumstances, we could be held liable to our customers or other parties or be 
subject to regulatory or other actions for breaching privacy rules and we may be exposed to reputation damage and 
loss of customers’ trust and business.  This could result in costly investigations and litigation, civil or criminal 
penalties and adverse publicity that could adversely affect our financial condition, results of operations and 
reputation.  Actual or anticipated attacks may cause us to incur increasing costs, including costs to deploy additional 
resources, train employees and engage third-parties. Further, the regulatory environment surrounding information 
security, cybersecurity and privacy is increasingly demanding. If we are unable to comply with the new and 
changing security standards, we may be subject to fines, restrictions and financial exposure, which could adversely 
affect our retail operations.

Significant fluctuations and volatility in the cost of raw materials, global labor, shipping and other costs related 
to the production of our merchandise may have a material adverse effect on our business, results of operations 
and financial conditions.

Increases in the cost of raw materials, global labor costs, freight costs and other shipping costs in the production and 
transportation of our merchandise can result in higher costs for this merchandise.  The costs for these products are 
affected by weather, consumer demand, government regulation, speculation on the commodities market and other 
factors that are generally unpredictable and beyond our control.  Our gross profit and results of operations could be 
adversely affected to the extent that the selling prices of our products do not increase proportionately with the 
increases in the costs of raw materials.  Increasing labor costs and oil-related product costs, such as manufacturing 
and transportation costs, could also adversely impact gross profit.  Additionally, significant changes in the 
relationship between carrier capacity and shipper demand could increase transportation costs, which could also 
adversely impact gross profit.  

Most of our merchandise is produced by foreign manufacturers; therefore, the availability, quality and costs of 
our merchandise may be negatively affected by risks associated with international trade and other international 
conditions.

Most of our merchandise is produced by manufacturers around the world.  Some of these facilities are located in 
regions that may be affected by natural disasters, political instability or other conditions that could cause a 
disruption in trade.  Trade restrictions such as increased tariffs or quotas, or both, could also increase the cost and 
reduce the supply of merchandise available to us.  Any reduction in merchandise available to us or any increase in 
its cost due to tariffs, quotas or local issues that disrupt trade could have a material adverse effect on our results of 
operations.  This includes costs to comply with regulatory developments regarding the use of “conflict minerals,” 
certain minerals originating from the Democratic Republic of Congo and adjoining countries, which may affect the 
sourcing and availability of raw materials used by manufacturers and subject us to increased costs associated with 
our products, processes or sources of our inputs.  Our business could be adversely affected by disruptions in the 
supply chain, such as strikes, work stoppages or port closures.  

14

Fluctuations in foreign currency exchange rates could impact our financial condition and results of operations. 

We are exposed to foreign currency exchange rate risk with respect to our sales, profits, assets and liabilities 
denominated in currencies other than the U.S. dollar.  As a result, the fluctuation in the value of the U.S. dollar 
against other currencies could have a material adverse effect on our results of operations, financial condition and 
cash flows.  Upon translation, operating results may differ materially from expectations.  As we continue to expand 
our international operations, our exposure to exchange rate fluctuations will increase.  Tourism spending may be 
affected by changes in currency exchange rates, and as a result, sales at stores with higher tourism traffic may be 
adversely impacted by fluctuations in currency exchange rates.  Further, although the prices charged by vendors for 
the merchandise we purchase are primarily denominated in U.S. dollars, a decline in the relative value of the U.S. 
dollar to foreign currencies could lead to increased merchandise costs, which could negatively affect our competitive 
position and our results of operations.  

Our business could be adversely affected by increased labor costs, including costs related to an increase in 
minimum wage and health care.

Labor is one of the primary components in the cost of operating our business.  Increased labor costs, whether due to 
competition, unionization, increased minimum wage, state unemployment rates, health care, or other employee 
benefits costs may adversely impact our operating profit.  A considerable amount of our store team members are 
paid at rates related to the federal or state minimum wage and any changes to the minimum wage rate may increase 
our operating expenses.  Furthermore, inconsistent increases in state and or city minimum wage requirements limit 
our ability to increase prices across all markets and channels.  Additionally, we are self-insured with respect to our 
health care coverage in the U.S. and do not purchase third party insurance for the health insurance benefits provided 
to employees with the exception of pre-defined stop loss coverage, which helps limit the cost of large claims.  There 
is no assurance that future health care legislation will not adversely impact our results or operations.  

Our business could suffer if a manufacturer fails to use acceptable labor and environmental practices.

We do not control our vendors or the manufacturers that produce the products we buy from them, nor do we control 
the labor and environmental practices of our vendors and these manufacturers.  The violation of labor, safety, 
environmental and/or other laws and standards by any of our vendors or these manufacturers, or the divergence of 
the labor and environmental practices followed by any of our vendors or these manufacturers from those generally 
accepted as ethical in the U.S., could interrupt, or otherwise disrupt, the shipment of finished products to us or 
damage our reputation.  Any of these, in turn, could have a material adverse effect on our reputation, financial 
condition and results of operations.  In that regard, most of the products we sell are manufactured overseas, 
primarily in Asia, Mexico and Central America, which may increase the risk that the labor and environmental 
practices followed by the manufacturers of these products may differ from those considered acceptable in the U.S.

Additionally, our products are subject to regulation of and regulatory standards set by various governmental 
authorities with respect to quality and safety.  These regulations and standards may change from time to time.  Our 
inability to comply on a timely basis with regulatory requirements could result in significant fines or penalties, 
which could adversely affect our reputation and sales.  Issues with the quality and safety of merchandise we sell, 
regardless of our culpability, or customer concerns about such issues, could result in damage to our reputation, lost 
sales, uninsured product liability claims or losses, merchandise recalls and increased costs. 

If we fail to develop and maintain good relationships with vendors, or if a vendor is otherwise unable or 
unwilling to supply us with adequate quantities of their products at acceptable prices, our business and financial 
performance could suffer.

Our business is dependent on developing and maintaining good relationships with a large number of vendors to 
provide our customers with an extensive selection of current and relevant brands.  In addition to maintaining our 
large number of current vendor relationships, each year we are identifying, attracting and launching new vendors to 
provide a diverse and unique product assortment.  We believe that we generally are able to obtain attractive pricing 
and terms from vendors because we are perceived as a desirable customer, and deterioration in our relationship with 
our vendors could have a material adverse effect on our business.  

15

However, there can be no assurance that our current vendors or new vendors will provide us with an adequate 
supply or quality of products or acceptable pricing.  Our vendors could discontinue selling to us, raise the prices they 
charge, sell through direct channels or allow their merchandise to be discounted by other retailers.  There can be no 
assurance that we will be able to acquire desired merchandise in sufficient quantities on terms acceptable to us in the 
future.  In addition, certain vendors sell their products directly to the retail market and therefore compete with us 
directly and other vendors may decide to do so in the future.  There can be no assurance that such vendors will not 
decide to discontinue supplying their products to us, supply us only less popular or lower quality items, raise the 
prices they charge us or focus on selling their products directly.  

In addition, a number of our vendors are smaller, less capitalized companies and are more likely to be impacted by 
unfavorable general economic and market conditions than larger and better capitalized companies.  These smaller 
vendors may not have sufficient liquidity during economic downturns to properly fund their businesses and their 
ability to supply their products to us could be negatively impacted.  Any inability to acquire suitable merchandise at 
acceptable prices, or the loss of one or more key vendors, could have a material adverse effect on our business, 
results of operations and financial condition.

Our business is susceptible to weather conditions that are out of our control, including the potential risks of 
unpredictable weather patterns and any weather patterns associated with naturally occurring global climate 
change, and the resultant unseasonable weather could have a negative impact on our results of operations.

Our business is susceptible to unseasonable weather conditions.  For example, extended periods of unseasonably 
warm temperatures during the winter season or cool weather during the summer season (including any weather 
patterns associated with global warming and cooling) could render a portion of our inventory incompatible with 
those unseasonable conditions.  These prolonged unseasonable weather conditions could have a material adverse 
effect on our business and results of operations.

Our omni-channel strategy may not have the return we anticipate, which could have an adverse effect on our 
results of operations.

We are executing an omni-channel strategy to enable our customers to shop wherever, whenever and however they 
choose to engage with us.  Our omni-channel strategy may not deliver the results we anticipate or may not 
adequately anticipate changing consumer trends, preferences and expectations.  We will continue to develop 
additional ways to execute our superior omni-channel experience and interact with our customers, which requires 
significant investments in IT systems and changes in operational strategy, including localization, online and in-store 
point of sale systems, order management system, and transportation management system.  If we fail to effectively 
integrate our store and ecommerce shopping experiences, effectively scale our IT structure or we do not realize the 
return on our investments that we anticipate our operating results could be adversely affected.  Our competitors are 
also investing in omni-channel initiatives.  If our competitors are able to be more effective in their strategy, it could 
have an adverse effect on our results of operations.  If we our omni-channel strategy fails to meet customer 
expectations related to functionality, timely delivery, or customer experience, our business and results of operations 
may be adversely affected. Additionally, to manage the anticipated growth of our operations and personnel, we will 
need to continue to improve our operational and financial systems, transaction processing, procedures and controls, 
and in doing so could incur substantial additional expenses that could impact our financial results.  

If we lose key executives or are unable to attract and retain the talent required for our business, our financial 
performance could suffer.

Our performance depends largely on the efforts and abilities of our key executives.  If we lose the services of one or 
more of our key executives, we may not be able to successfully manage our business or achieve our growth 
objectives.  Furthermore, as our business grows, we will need to attract and retain additional qualified personnel in a 
timely manner and we may not be able to do so.

16

Failure to meet our staffing needs could adversely affect our ability to implement our growth strategy and could 
have a material impact on our results of operations.

Our success depends in part upon our ability to attract, motivate and retain a sufficient number of qualified 
employees who understand and appreciate our culture and brand and are able to adequately represent this culture.  
Qualified individuals of the requisite caliber, skills and number needed to fill these positions may be in short supply 
in some areas and the employee turnover rate in the retail industry is high.  Our business depends on the ability to 
hire and retain qualified technical and support roles for procurement, distribution, ecommerce and back office 
functions.  Competition for qualified employees in these areas could require us to pay higher wages to attract a 
sufficient number of suitable employees.  

If we are unable to hire and retain store managers and store associates capable of consistently providing a high level 
of customer service, as demonstrated by their enthusiasm for our culture and knowledge of our merchandise, our 
ability to open new stores may be impaired and the performance of our existing and new stores could be materially 
adversely affected.  We are also dependent upon temporary personnel to adequately staff our operations particularly 
during busy periods such as the back-to-school and winter holiday seasons.  There can be no assurance that we will 
receive adequate assistance from our temporary personnel, or that there will be sufficient sources of temporary 
personnel. If we are unable to hire qualified temporary personnel, our results of operations could be adversely 
impacted.  

Although none of our employees are currently covered by collective bargaining agreements, we cannot guarantee 
that our employees will not elect to be represented by labor unions in the future, which could increase our labor 
costs and could subject us to the risk of work stoppages and strikes.  Any such failure to meet our staffing needs, any 
material increases in employee turnover rates, any increases in labor costs or any work stoppages, interruptions or 
strikes could have a material adverse effect on our business or results of operations.

A decline in cash flows from operations could have a material adverse effect on our business and growth plans.

We depend on cash flow from operations to fund our current operations and our growth strategy, including the 
payment of our operating leases, wages, store operation costs and other cash needs.  If our business does not 
generate sufficient cash flow from operating activities, and sufficient funds are not otherwise available to us from 
borrowings under our credit facility or from other sources, we may not be able to pay our operating lease expenses, 
grow our business, respond to competitive challenges or fund our other liquidity and capital needs, which could have 
a material adverse effect on our business.

The terms of our secured credit agreement impose certain restrictions on us that may impair our ability to 
respond to changing business and economic conditions, which could have a significant adverse impact on our 
business.  Additionally, our business could suffer if our ability to acquire financing is reduced or eliminated. 

We maintain a secured credit agreement with Wells Fargo Bank, N.A., which provided us with a senior secured 
credit facility (“credit facility”) of up to $35.0 million.  The credit facility contains various representations, 
warranties and restrictive covenants that, among other things and subject to specified circumstances and exceptions, 
restrict our ability to incur indebtedness (including guarantees), grant liens, make investments, pay dividends or 
distributions with respect to capital stock, make prepayments on other indebtedness, engage in mergers, dispose of 
certain assets or change the nature of their business.  The credit facility contains certain financial maintenance 
covenants that generally require us to have net income after taxes of at least $5.0 million on a trailing four-quarter 
basis and a quick ratio of 1.25:1.0 at the end of each fiscal quarter.  These restrictions could (1) limit our ability to 
plan for or react to market conditions or meet capital needs or otherwise restrict our activities or business plans; and 
(2) adversely affect our ability to finance our operations, strategic acquisitions, investments or other capital needs or 
to engage in other business activities that would be in our interest.

17

The credit facility contains certain affirmative covenants, including reporting requirements such as delivery of 
financial statements, certificates and notices of certain events, maintaining insurance, and providing additional 
guarantees and collateral in certain circumstances.  The credit facility includes customary events of default including 
non-payment of principal, interest or fees, violation of covenants, inaccuracy of representations or warranties, cross-
default to other material indebtedness, bankruptcy and insolvency events, invalidity or impairment of guarantees or 
security interests, material judgments and change of control.  Additionally, we cannot be assured that our borrowing 
relationship with our lenders will continue or that our lenders will remain able to support their commitments to us in 
the future.  If our lenders fail to do so, then we may not be able to secure alternative financing on commercially 
reasonable terms, or at all. 

Our business could suffer with the closure or disruption of our home office or our distribution centers.

In the U.S., we rely on a single distribution center located in Corona, California to receive, store and distribute the 
vast majority of our merchandise to our domestic stores.  Internationally, we operate a combined distribution and 
ecommerce fulfillment center located in Graz, Austria that supports our Blue Tomato ecommerce and store 
operations in Europe.  We operate a distribution center located in Delta, British Columbia, Canada to distribute our 
merchandise to our Canadian stores. We operate a distribution and fulfillment center located in Melbourne, Australia 
to distribute our merchandise to our Australian stores.  Additionally, we are headquartered in Lynnwood, 
Washington.  As a result, a natural disaster or other catastrophic event that affects one of the regions where we 
operate these centers or our home office could significantly disrupt our operations and have a material adverse effect 
on our business, results of operations and financial condition. 

The effects of war, acts of terrorism, threat of terrorism, or other types of mall violence, could adversely affect 
our business.

Most of our stores are located in shopping malls.  Any threat of terrorist attacks or actual terrorist events, or other 
types of mall violence, such as shootings in malls, particularly in public areas, could lead to lower consumer traffic 
in shopping malls.  In addition, local authorities or mall management could close shopping malls in response to 
security concerns.  Mall closures, as well as lower consumer traffic due to security concerns, could result in 
decreased sales.  Additionally, the threat, escalation or commencement of war or other armed conflict elsewhere, 
could significantly diminish consumer spending, and result in decreased sales.  Decreased sales could have a 
material adverse effect on our business, financial condition and results of operations.

Our inability or failure to protect our intellectual property or our infringement of other’s intellectual property 
could have a negative impact on our operating results.

We believe that our trademarks and domain names are valuable assets that are critical to our success.  The 
unauthorized use or other misappropriation of our trademarks or domain names could diminish the value of the 
Zumiez, Blue Tomato, or Fast Times brands, our store concepts, our private label brands or our goodwill and cause a 
decline in our net sales.  Although we have secured or are in the process of securing protection for our trademarks 
and domain names in a number of countries outside of the U.S., there are certain countries where we do not 
currently have or where we do not currently intend to apply for protection for certain trademarks.  Also, the efforts 
we have taken to protect our trademarks may not be sufficient or effective.  Therefore, we may not be able to 
prevent other persons from using our trademarks or domain names outside of the U.S., which also could adversely 
affect our business.  We are also subject to the risk that we may infringe on the intellectual property rights of third 
parties.  Any infringement or other intellectual property claim made against us, whether or not it has merit, could be 
time-consuming, result in costly litigation, cause product delays or require us to pay royalties or license fees.  As a 
result, any such claim could have a material adverse effect on our operating results.

Our operations expose us to the risk of litigation, which could lead to significant potential liability and costs that 
could harm our business, financial condition or results of operations.  

We employ a substantial number of full-time and part-time employees, a majority of whom are employed at our 
store locations.  As a result, we are subject to a large number of federal, state and foreign laws and regulations 
relating to employment.  This creates a risk of potential claims that we have violated laws related to discrimination 
and harassment, health and safety, wage and hour laws, criminal activity, personal injury and other claims.  We are 
also subject to other types of claims in the ordinary course of our business.  Some or all of these claims may give 
rise to litigation, which could be time-consuming for our management team, costly and harmful to our business. 

18

In addition, we are exposed to the risk of class action litigation.  The costs of defense and the risk of loss in 
connection with class action suits are greater than in single-party litigation claims.  Due to the costs of defending 
against such litigation, the size of judgments that may be awarded against us, and the loss of significant management 
time devoted to such litigation, we cannot provide assurance that such litigation will not disrupt our business or 
impact our financial results.

We are involved, from time to time, in litigation incidental to our business including complaints filed by investors.  
This litigation could result in substantial costs, and could divert management's attention and resources, which could 
harm our business.  Risks associated with legal liability are often difficult to assess or quantify, and their existence 
and magnitude can remain unknown for significant periods of time.  

Failure to comply with federal, state, local or foreign laws and regulations, or changes in these laws and 
regulations, could have an adverse impact on our results of operations and financial performance.

Our business is subject to a wide array of laws and regulations including those related to employment, trade, 
consumer protection, transportation, occupancy laws, health care, wage laws, employee health and safety, taxes, 
privacy, health information privacy, identify theft, customs, truth-in-advertising, securities laws, unsolicited 
commercial communication and environmental issues.  Our policies, procedures and internal controls are designed 
to comply with foreign and domestic laws and regulations, such as those required by the Sarbanes-Oxley Act of 
2002 and the U.S. Foreign Corrupt Practices Act.  Although we have policies and procedures aimed at ensuring legal 
and regulatory compliance, our employees or vendors could take actions that violate these laws and regulations. Any 
violations of such laws or regulations could have an adverse effect on our reputation, results of operations, financial 
condition and cash flows.  Furthermore, changes in the regulations, the imposition of additional regulations, or the 
enactment of any new legislation, particularly in the U.S. and Europe, could adversely affect our results of 
operations or financial condition. 

Fluctuations in our tax obligations and effective tax rate may result in volatility in our operating results. 

We are subject to income taxes in many domestic and foreign jurisdictions. In addition, our products are subject to 
import and excise duties and/or sales, consumption or value-added taxes in many jurisdictions. We record tax 
expense based on our estimates of future payments, which include reserves for estimates of probable settlements of 
domestic and foreign tax audits. At any one time, many tax years are subject to audit by various taxing jurisdictions. 
There can be no assurance as to the outcome of these audits which may have an adverse effect to our business. In 
addition, our effective tax rate may be materially impacted by changes in tax rates and duties, the mix and level of 
earnings or losses by taxing jurisdictions, or by changes to existing accounting rules or regulations. Changes to 
foreign or domestic tax laws could have a material impact on our financial condition, results of operations or cash 
flows. 

We may fail to meet analyst expectations, which could cause the price of our stock to decline. 

Our common stock is traded publicly and various securities analysts follow our financial results and issue reports on 
us.  These reports include information about our historical financial results as well as the analysts' estimates of our 
future performance.  The analysts' estimates are based upon their own independent opinions and can be different 
from our estimates or expectations.  If our operating results are below the estimates or expectations of public market 
analysts and investors, our stock price could decline.  

The reduction of total outstanding shares through the execution of a share repurchase program of common stock 
may increase the risk that a group of shareholders could form a group to become a controlling shareholder.  

A share repurchase program may be conducted from time to time under authorization made by our Board of 
Directors.  We do not have a controlling shareholder, nor are we aware of any shareholders that have formed a 
“group” (defined as when two or more persons agree to act together for the purposes of acquiring, holding, voting or 
otherwise disposing of the equity securities of an issuer).  The reduction of total outstanding shares through the 
execution of a share repurchase program of common stock may increase the risk that a group of shareholders could 
form a group to become a controlling shareholder.  

19

A controlling shareholder would have significant influence over, and may have the ability to control, matters 
requiring approval by our shareholders, including the election of directors and approval of mergers, consolidations, 
sales of assets, recapitalizations and amendments to our articles of incorporation.  Furthermore, a controlling 
shareholder may take actions with which other shareholders do not agree, including actions that delay, defer or 
prevent a change of control of the company and that could cause the price that investors are willing to pay for the 
company’s stock to decline.  

20

Item 1B. UNRESOLVED STAFF COMMENTS

None.

Item 2.

PROPERTIES

All of our stores are occupied under operating leases and encompassed approximately 2.1 million total square 

feet at February 2, 2019.

We own approximately 356,000 square feet of land in Lynnwood, Washington on which we own a 63,071 

square foot home office.  Additionally, we lease 14,208 square feet of office space in Schladming, Austria for our 
European home office.

We own a 168,450 square foot building in Corona, California that serves as our domestic warehouse and 

distribution center.

We lease 17,168 square feet of a distribution facility in Delta, British Columbia, Canada that supports our 

store operations in Canada.  We lease a 90,826 square feet distribution and ecommerce fulfillment center in Graz, 
Austria that supports our Blue Tomato ecommerce and store operations in Europe.  We lease a 10,010 square feet 
distribution and ecommerce fulfillment center in Melbourne, Australia that supports our Fast Times ecommerce and 
store operations in Australia.  

Item 3.

LEGAL PROCEEDINGS

We are involved from time to time in litigation incidental to our business.  We believe that the outcome of 

current litigation is not expected to have a material adverse effect on our results of operations or financial condition.

See Note 10, “Commitments and Contingencies,” in the Notes to Consolidated Financial Statements found in 

Part IV Item 15 of this Form 10-K, for additional information related to legal proceedings.

Item 4.

MINE SAFETY DISCLOSURES

Not applicable. 

21

PART II

Item 5.

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER 
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Market Information

Our common stock is traded on the Nasdaq Global Select Market under the symbol “ZUMZ.” At February 2, 
2019, there were 25,521,082 shares of common stock outstanding.  The following table sets forth the high and low 
sales prices for our common stock on the Nasdaq Global Select Market.

Fiscal 2018
First Fiscal Quarter (February 4, 2018—May 5, 2018)..............  $
Second Fiscal Quarter (May 6, 2018—August 4, 2018) ............  $
Third Fiscal Quarter (August 5, 2018—November 3, 2018)......  $
Fourth Fiscal Quarter (November 4, 2018—
February 2, 2019)........................................................................  $

26.30 
31.55 
32.70 

25.67 

High

Low

 $
 $
 $

 $

 $
 $
 $

 $

18.55 
20.25 
21.16 

17.57  

Low

15.90 
11.60 
11.43 

16.90  

Fiscal 2017
First Fiscal Quarter (January 29, 2017—April 29, 2017)...........  $
Second Fiscal Quarter (April 30, 2017—July 29, 2017) ............  $
Third Fiscal Quarter (July 30, 2017—October 28, 2017) ..........  $
Fourth Fiscal Quarter (October 29, 2017—
February 3, 2018)........................................................................  $

High

21.75 
18.60 
20.10 

24.45 

22

 
 
   
 
 
 
   
 
 
Performance Measurement Comparison

The following graph shows a comparison for total cumulative returns for Zumiez, the Nasdaq Composite 

Index and the Nasdaq Retail Trade Index during the period commencing on February 1, 2014 and ending on 
February 2, 2019.  The comparison assumes $100 was invested on February 1, 2014 in each of Zumiez, the Nasdaq 
Composite Index and the Nasdaq Retail Trade Index, and assumes the reinvestment of all dividends, if any.  The 
comparison in the following graph and table is required by the SEC and is not intended to be a forecast or to be 
indicative of future Company common stock performance.

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Zumiez Inc., the NASDAQ Composite Index 
and the NASDAQ Retail Trade Index

$350

$300

$250

$200

$150

$100

$50

$0

2/1/14

1/31/15

1/30/16

1/28/17

2/3/18

2/2/19

Zumiez Inc.

NASDAQ Composite

NASDAQ Retail Trade

*$100 invested on 2/1/14 in stock or 1/31/14 in index, including reinvestment of dividends.
Indexes calculated on month-end basis.

Zumiez ..............................................................................................
NASDAQ Composite.......................................................................
NASDAQ Retail Trade ...................................................................

100.00
100.00
100.00

173.28
114.30
112.78

84.15
115.10
142.83

87.59
141.84
174.47

95.49
189.26
261.97

116.82
187.97
289.77

2/1/14

1/31/15

1/30/16

1/28/17

2/3/18

2/2/19

Holders of the Company’s Capital Stock

We had approximately 12 shareholders of record as of March 11, 2019.

23

 
 
 
Dividends

No cash dividends have been declared on our common stock to date nor have any decisions been made to pay 

a dividend in the foreseeable future.  Payment of dividends is evaluated on a periodic basis.

Recent Sales of Unregistered Securities

None

Issuer Purchases of Equity Securities

The following table presents information of our common stock made during the thirteen weeks ended 

February 2, 2019 (in thousands, except average price paid per share): 

Period
November 4, 2018—December 1, 2018 .........................  
December 2, 2018—January 5, 2019 (2) ........................  
January 6, 2019—February 2, 2019................................  
Total ................................................................................  

Total Number
of Shares
Purchased   
—  $
2   
—   
2   

Average Price
Paid per Share   
—   
19.02   
—   

Total Number of
Shares Purchased
as Part of Publicly
Announced Plans
or Programs (1)   
—  $
—   
—   
—   

Dollar Value of
Shares that May
Yet be Repurchased
Under the Plans
or Programs (1)

— 
— 
— 

(1)

The share repurchase program is conducted under authorizations made from time to time by our Board of 
Directors.  In December 2018, our Board of Directors authorized us to repurchase up to $75.0 million of our 
common stock.  This program is expected to continue through February 1, 2020, unless the time period is 
extended or shortened by the Board of Directors.  At February 3, 2019, there remains $75.0 million available 
for share repurchase under the current share repurchase program.

(2) During the thirteen weeks ended February 2, 2019, 1,703 shares were purchased by us in order to satisfy 

employee tax withholding obligations upon the vesting of restricted stock. These shares were not acquired 
pursuant to any publicly announced purchase plan or program.

24

 
 
    
  
 
Item 6.

SELECTED FINANCIAL DATA

The following selected consolidated financial information has been derived from our audited Consolidated Financial 
Statements.  The data should be read in conjunction with our Consolidated Financial Statements and the notes thereto, and 
Management’s Discussion and Analysis of Financial Condition and Results of Operations included elsewhere herein. 

Fiscal 2018 
(1)

Fiscal 2017 
(2)

  Fiscal 2016  

 Fiscal 2015 (3) 

 Fiscal 2014 (4) 

Statement of Operations Data
   (in thousands, except per share data):
Net sales ...................................................................  $ 978,617 
Cost of goods sold....................................................    642,681 
Gross profit...............................................................    335,936 
Selling, general and administrative
   expenses ................................................................
Operating profit........................................................   
Interest income, net ..................................................   
Other (expense) income, net ....................................   
Earnings before income taxes ..................................   
Provision for income taxes.......................................   
Net income ...............................................................  $
Earnings per share:

62,330 
17,125 
45,205 

  274,858 
61,078 
1,692 
(440)    

Basic...................................................................  $
Diluted................................................................  $

1.81 
1.79 

Weighted average shares outstanding:

 $

 $
 $

  $ 927,401 
    617,527 
    309,874 

  $ 836,268 
    561,266 
    275,002 

  $

  $

804,183 
535,559 
268,624 

  261,114 
48,760 
495 
(852)    

48,403 
21,601 
26,802 

  235,259 
39,743 
32 
449 
40,224 
14,320 
25,904 

 $

1.09 
1.08 

 $
 $

1.05 
1.04 

222,459 
46,165 
529 
(833)    

 $

 $
 $

45,861 
17,076 
28,785 

1.05 
1.04 

27,497 
27,673 

 $

 $
 $

811,551 
524,468 
287,083 

215,512 
71,571 
637 
(557)
71,651 
28,459 
43,192 

1.50 
1.47 

28,871 
29,288 

Basic...................................................................   
Diluted................................................................   

24,936 
25,212 

24,679 
24,878 

24,727 
24,908 

Balance Sheet Data (in thousands):
Cash, cash equivalents and current
   marketable securities.............................................  $ 165,334 
Working capital........................................................    234,067 
Total assets ...............................................................    534,190 
40,626 
Total long-term liabilities.........................................   
Total shareholders’ equity........................................    400,456 

  $

  $ 121,905 
    179,916 
    499,510 
44,348 
    355,915 

  $
78,826 
    137,766 
    426,683 
46,035 
    307,051 

  $

75,554 
129,755 
414,695 
48,596 
296,957 

154,644 
191,351 
493,705 
52,734 
359,524 

Other Financial Data (in thousands,
   except gross margin and operating
   margin):
Gross profit...............................................................   
Operating margin .....................................................   
Capital expenditures.................................................  $
Depreciation, amortization and accretion ................  $

Company Data:
Number of stores open at end of period ...................   
Comparable sales increase (decrease) (5) ................   
Net sales per store (6) (in thousands).......................  $
Total store square footage (7)
   (in thousands) ........................................................   
Average square footage per store (8) .......................   
Net sales per square foot (9).....................................  $

34.3%   
6.2%   
  $
  $

21,028 
27,316 

33.4%   
5.2%   
  $
  $

24,062 
27,288 

32.9%   
4.8%   
  $
  $

20,400 
27,916 

33.4%   
5.7%   
  $
  $

34,834 
30,410 

35.4%
8.8%

35,758 
29,167 

707 
5.6%   
  $

1,385 

698 
5.9% 

1,333 

  $

685 
(0.2%) 
1,235 

2,072 
2,931 
474 

  $

2,041 
2,924 
456 

  $

2,009 
2,932 
420 

  $

  $

658 
(5.3%) 
1,256 

603 
4.6%

  $

1,390 

1,935 
2,941 
427 

  $

1,770 
2,936 
473  

(1)

Fiscal 2018 was a 52-week period. Included in the results for fiscal 2018 is $8.7 million in benefit from the 
impact of U.S. federal tax legislation.

25

 
 
 
 
 
 
  
  
  
  
  
  
   
  
   
  
   
   
   
   
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
   
   
   
   
   
   
   
 
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
   
   
   
   
   
   
   
   
   
 
   
  
   
  
   
  
   
  
   
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
  
   
   
   
   
 
   
   
   
   
   
   
   
   
   
 
(2)

(3)

(4)

(5)

Fiscal 2017 was a 53-week period. All other fiscal year presented are 52-week periods. Included in the results 
for fiscal 2017 is $10.3 million of net sales related to the additional week in the 53-week fiscal year, $3.8 
million in net sales related to the recognition of deferred revenue due to changes in our STASH loyalty 
program estimated redemption rate and $3.4 million in our provision for income taxes due to a valuation 
allowance against our deferred tax assets in Austria.
Included in the results for fiscal 2015 is $1.2 million for the exit costs associated with the closure of our 
Kansas fulfillment center, $0.6 million for the expense associated with the incentive payments in conjunction 
with our acquisition of Blue Tomato and an expense of $0.9 million of amortization of intangible assets.
Included in the results for fiscal 2014 is $6.4 million for the expense associated with the incentive payments in 
conjunction with our acquisition of Blue Tomato and an expense of $2.3 million of amortization of intangible 
assets.
See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—General” for 
more information about how we compute comparable sales.

(6) Net sales per store represents net sales, including ecommerce sales, for the period divided by the average 

number of stores open during the period.  For purposes of this calculation, the average number of stores open 
during the period is equal to the sum of the number of stores open as of the end of each month during the 
fiscal year divided by the number of months in the fiscal year.
Total store square footage includes retail selling, storage and back office space at the end of the fiscal year.

(7)
(8) Average square footage per store is calculated based on the total store square footage at the end of the fiscal 

year, including retail selling, storage and back office space, of all stores open at the end of the fiscal year.

(9) Net sales per square foot represents net sales, including ecommerce sales, for the period divided by the 

average square footage of stores open during the period.  For purposes of this calculation, the average square 
footage of stores open during the period is equal to the sum of the total square footage of the stores open as of 
the end of each month during the fiscal year divided by the number of months in the fiscal year.

26

Item 7.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read in 

conjunction with our consolidated financial statements and related notes included elsewhere in this document.  This 
discussion contains forward-looking statements that involve risks and uncertainties.  Our actual results could differ 
materially from those anticipated in these forward-looking statements as a result of certain factors, including those 
discussed in “Item 1A Risk Factors.”  See the cautionary note regarding forward-looking statements set forth at the 
beginning of Part I of the Annual Report on Form 10-K.

Fiscal 2018—A Review of This Past Year

In fiscal 2018, we continued to see strong sales results and have now seen positive comparable sales for ten 

consecutive quarters driven by key brands and fashion trends in the market, as well as our unique brand experience.  
Our focus remains centered on the customer; including launching over 100 new brands during fiscal 2018 and each 
of the preceding 5 years.  Consistently providing our customers with new choices and uniqueness in our product 
offering is essential to our success and provides us with growth drivers for the future.  The full year comparable 
sales for fiscal 2018 increased 5.6% on top of comparable sales growth of 5.9% in fiscal 2017.  Total net sales 
growth was 5.5%, despite the benefit of the 53rd week in the prior year.  Operating margins increased from the prior 
year due primarily to leverage of our occupancy costs, reduction in inventory shrinkage and product margin 
improvements.  We added 5 new stores in North America in fiscal 2018, which was down from 12 new stores added 
in fiscal 2017, as we get closer to our target store count.  During fiscal 2018 we also added 7 new Blue Tomato 
stores in Europe and 1 new Fast Times store in Australia and continue to have meaningful expansion opportunities 
in these areas. 

As a leading lifestyle retailer, we continue to differentiate ourselves through our distinctive brand offering and 

diverse product selection, as well as the unique customer experience across all of our platforms.  We have made 
investments over several years to integrate the digital and physical channels creating a seamless shopping experience 
for our customer, which we believe is critical for our long-term financial performance.  We are continuing to deliver 
our online orders in North America from our stores, which has provided significant improvements in the speed of 
delivery to our customers and the overall experience. In-store fulfillment is a key part of strategy that we believe 
will drive long term market share by leveraging the strengths of our store sales team, providing better and faster 
service to customers, improving product margins, providing additional selling opportunities, and utilizing one cost 
structure to serve the customer.  

The following table shows net sales, operating profit, operating margin and diluted earnings per share for 

fiscal 2018 compared to fiscal 2017. Fiscal 2018 diluted earnings per share results include $8.7 million in benefit 
from the impact of U.S. federal tax legislation or $0.35 per share.  Fiscal 2017 results include $10.3 million of net 
sales related to the additional week in the 53-week period, $3.8 million in net sales related to the recognition of 
deferred revenue due to changes in our STASH loyalty program estimated redemption rate, and $3.4 million in our 
provision for income taxes due to a valuation allowance against our deferred tax assets in Austria.

Net sales (in thousands).......................................................   $ 978,617 
61,078 
Operating profit (in thousands) ...........................................   $
Operating margin.................................................................    
Diluted earnings per share ...................................................   $

1.79 

  % Change  

  Fiscal 2017  
  $ 927,401 
48,760 
  $
6.2%   
  $

1.08 

5.2%    

5.5%
25.3%

65.7%

Fiscal 2018  
(1)

(1)

Fiscal 2018 was a 52-week period and fiscal 2017 was a 53-week period. 

The increase in net sales was driven primarily by a 5.6% comparable sales increase and the net addition of 9 

stores (13 new stores offset by 4 store closures). The increase in comparable sales was driven by an increase in 
transactions and an increase in dollars per transaction.  Dollars per transaction increased due to an increase in 
average unit retail, partially offset by a decrease in units per transaction.  Operating margin increased in fiscal 2018 
compared to fiscal 2017 primarily as a result of gross margin improvements.

27

 
 
 
 
   
   
 
   
Fiscal 2019—A Look At the Upcoming Year

We are entering 2019 with ten consecutive quarters of positive comparable sales growth behind us and strong 
brand and fashion trends in the business.  In 2019, our focus will be on continued execution of our core culture and 
brand strategies as well as strategic investments centered on long-term quality growth.  These investments will be 
largely focused on enhancing the customer experience and creating operational efficiencies to drive operating 
margin expansion.  As we reach our targeted number of stores in North America, we expect that total store count 
growth in fiscal 2019 in the region will continue to moderate.  In Europe and Australia, however, we continue to 
believe we have growth opportunities and we are planning 8 new stores in fiscal 2019, consistent with fiscal 2018.

In fiscal 2019, we expect our cost structure will grow at a slower rate than 2018, primarily tied to the 
leveraging of our store costs and expense initiatives across the organization. We anticipate inventory levels per 
square foot will grow roughly in-line with sales growth.  Excluding any possible share buy-backs, we expect cash, 
short-term investments and working capital to increase, and do not anticipate any new long-term borrowings during 
the year.  Long-term, we aim to grow sales annually and grow operating profit at a faster rate than sales by focusing 
on the changing consumer environment while managing our cost structure. 

General

Net sales constitute gross sales, net of actual and estimated returns and deductions for promotions, and 
shipping revenue.  Net sales include our store sales and our ecommerce sales.  We record the sale of gift cards as a 
current liability and recognize revenue when a customer redeems a gift card.  Additionally, the portion of gift cards 
that will not be redeemed (“gift card breakage”) is recognized based on our historical redemption rate in proportion 
to the pattern of rights exercised by the customer.

We report “comparable sales” based on net sales beginning on the first anniversary of the first day of 
operation of a new store or ecommerce business.  We operate a sales strategy that integrates our stores with our 
ecommerce platform.  There is significant interaction between our store sales and our ecommerce sales channels and 
we believe that they are utilized in tandem to serve our customers.  Therefore, our comparable sales also include our 
ecommerce sales.  Changes in our comparable sales between two periods are based on net sales of store or 
ecommerce business which were in operation during both of the two periods being compared and, if a store or 
ecommerce business is included in the calculation of comparable sales for only a portion of one of the two periods 
being compared, then that store or ecommerce business is included in the calculation for only the comparable 
portion of the other period.  Any increase or decrease less than 25% in square footage of an existing comparable 
store, including remodels and relocations within the same mall, or temporary closures less than seven days does not 
eliminate that store from inclusion in the calculation of comparable sales.  Any store or ecommerce business that we 
acquire will be included in the calculation of comparable sales after the first anniversary of the acquisition 
date.  Current year foreign exchange rates are applied to both current year and prior year comparable sales to 
achieve a consistent basis for comparison.  There may be variations in the way in which some of our competitors 
and other apparel retailers calculate comparable sales.  As a result, data herein regarding our comparable sales may 
not be comparable to similar data made available by our competitors or other retailers.

Cost of goods sold consists of branded merchandise costs and our private label merchandise costs including 

design, sourcing, importing and inbound freight costs.  Our cost of goods sold also includes shrinkage, buying, 
occupancy, ecommerce fulfillment, distribution and warehousing costs (including associated depreciation) and 
freight costs for store merchandise transfers.  This may not be comparable to the way in which our competitors or 
other retailers compute their cost of goods sold.  Cash consideration received from vendors is reported as a reduction 
of cost of goods sold if the inventory has sold, a reduction of the carrying value of the inventory if the inventory is 
still on hand, or a reduction of selling, general and administrative expense if the amounts are reimbursements of 
specific, incremental and identifiable costs of selling the vendors’ products.

With respect to the freight component of our ecommerce sales, amounts billed to our customers are included 

in net sales and the related freight cost is charged to cost of goods sold.

28

Selling, general and administrative expenses consist primarily of store personnel wages and benefits, 

administrative staff and infrastructure expenses, freight costs for merchandise shipments from the distribution 
centers to the stores, store supplies, depreciation on fixed assets at our home office and stores, facility expenses, 
training expenses and advertising and marketing costs.  Credit card fees, insurance, public company expenses, legal 
expenses, amortization of intangibles, and other miscellaneous operating costs are also included in selling, general 
and administrative expenses.  This may not be comparable to the way in which our competitors or other retailers 
compute their selling, general and administrative expenses.

Key Performance Indicators

Our management evaluates the following items, which we consider key performance indicators, in assessing 

our performance:

Net sales.  Net sales constitute gross sales, net of sales returns and deductions for promotions, and shipping 

revenue.  Net sales includes comparable sales and new store sales for all our store and ecommerce businesses.  We 
consider net sales to be an important indicator of our current performance.  Net sales results are important to achieve 
leveraging of our costs, including store payroll and store occupancy.  Net sales also have a direct impact on our 
operating profit, cash and working capital.

Gross profit.  Gross profit measures whether we are optimizing the price and inventory levels of our 

merchandise.  Gross profit is the difference between net sales and cost of goods sold.  Any inability to obtain 
acceptable levels of initial markups or any significant increase in our use of markdowns could have an adverse effect 
on our gross profit and results of operations.

Operating profit.  We view operating profit as a key indicator of our success.  Operating profit is the 

difference between gross profit and selling, general and administrative expenses.  The key drivers of operating profit 
are net sales, gross profit, our ability to control selling, general and administrative expenses and our level of capital 
expenditures affecting depreciation expense.

Diluted earnings per share. Diluted earnings per share is based on the weighted average number of common 
shares and common share equivalents outstanding during the period.  We view diluted earnings per share as a key 
indicator of our success in increasing shareholder value. 

Results of Operations

The following table presents selected items on the consolidated statements of income as a percent of net sales:

  Fiscal 2018  

  Fiscal 2017  

  Fiscal 2016  

Net sales ....................................................................   
Cost of goods sold.....................................................   
Gross profit ...............................................................   
Selling, general and administrative expenses ...........   
Operating profit.........................................................   
Interest and other income (expense), net...................   
Earnings before income taxes ...................................   
Provision for income taxes........................................   
Net income ................................................................   

100.0%   
65.7%   
34.3%   
28.1%   
6.2%   
0.2%   
6.4%   
1.8%   
4.6%   

100.0%   
66.6%   
33.4%   
28.2%   
5.2%   
0.0%   
5.2%   
2.3%   
2.9%   

100.0%
67.1%
32.9%
28.1%
4.8%
0.0%
4.8%
1.7%
3.1%

Fiscal 2018 Results Compared With Fiscal 2017

Net Sales

Fiscal 2018 was a 52-week period and fiscal 2017 was a 53-week period. Net sales for fiscal 2017 include an 
additional week of sales, whereas comparable sales are calculated using the comparable sales for the comparable 52-
week period. 

29

 
 
 
Net sales were $978.6 million for fiscal 2018 compared to $927.4 million for fiscal 2017, an increase of $51.2 

million or 5.5%.  The increase reflected a $50.4 million increase due to comparable sales and a $12.3 million 
increase due to the net addition of 9 stores (made up of 5 new stores in North America, 7 new stores in Europe, and 
1 new store in Australia offset by 4 store closures), partially offset by a decrease of $9.1 million related to the 
additional week in the 53-week period and calendar shift in fiscal 2017.  By region, North America sales increased 
$41.6 million or 5.0% and other international sales increased $9.6 million or 9.7% during fiscal 2018 compared to 
fiscal 2017.

The 5.6% increase in comparable sales was primarily driven by an increase in comparable transactions and an 

increase in dollars per transaction.  Dollars per transaction increased due to an increase in average unit retail, 
partially offset by a decrease in units per transaction.  Comparable sales were primarily driven by an increase in 
men’s apparel followed by footwear, women’s apparel, and accessories partially offset by a decrease in hardgoods.  
For information as to how we define comparable sales, see “General” above.

Gross Profit

Gross profit was $335.9 million for fiscal 2018 compared to $309.9 million for fiscal 2017, an increase of 
$26.1 million, or 8.4%.  As a percentage of net sales, gross profit increased 90 basis points in fiscal 2018 to 34.3%.  
The increase was primarily driven by 50 basis points of leverage in our store occupancy costs, 40 basis points due to 
lower inventory shrinkage, and 20 basis points due to higher product margin, partially offset by 20 basis points in 
higher shipping costs.

Selling, General and Administrative Expenses

Selling, general and administrative (“SG&A”) expenses were $274.9 million for fiscal 2018 compared to 
$261.1 million for fiscal 2017, an increase of $13.7 million, or 5.3%.  SG&A expenses as a percent of net sales 
decreased 10 basis points in fiscal 2018 to 28.1%.  The decrease was primarily driven by 40 basis points impact of 
leverage in our store costs partially offset by 20 basis points in corporate costs. 

Net Income

Net income for fiscal 2018 was $45.2 million, or $1.79 per diluted share, compared with net income of $26.8 

million, or $1.08 per diluted share, for fiscal 2017.  Our effective income tax rate for fiscal 2018 was 27.5% 
compared to 44.6% for fiscal 2017.  The decrease in the effective tax rate for fiscal 2018 compared to fiscal 2017 
was primarily related to a decrease of $8.7 million related to the changes in U.S. federal tax legislation that 
decreased the U.S. federal statutory rate from 35.0% to 21.0% effective January 1, 2018, as well as fiscal 2017 
included an additional $3.4 million or 7.0% related to the valuation allowance against our deferred tax assets in 
Austria. 

Fiscal 2017 Results Compared With Fiscal 2016

Net Sales

Fiscal 2017 was a 53-week period and fiscal 2016 was a 52-week period. Net sales for fiscal 2017 include an 
additional week and comparable sales are calculated using the comparable sales for the comparable 53-week period. 

Net sales were $927.4 million for fiscal 2017 compared to $836.3 million for fiscal 2016, an increase of $91.1 

million or 10.9%.  The increase reflected a $48.6 million increase due to comparable sales and a $23.6 million 
increase due to the net addition of 13 stores (made up of 12 new stores in North America, 5 new stores in Europe, 
and 2 new stores in Australia offset by 6 store closures).  Net sales include $10.3 million related to the additional 
week in the 53-week period and a $6.3 million increase due to changes in foreign currency rates. By region, North 
America sales increased $73.9 million or 9.8% and other international sales increased $17.2 million or 20.8% during 
fiscal 2017 compared to fiscal 2016.

30

The 5.9% increase in comparable sales was primarily driven by an increase in comparable transactions 
partially offset by a decrease in dollars per transaction.  Dollars per transaction decreased due to a decrease in units 
per transaction partially offset by an increase in average unit retail.  Comparable sales were primarily driven by an 
increase in men’s apparel followed by women’s apparel. These increases were partially offset by decreases in 
comparable sales primarily in accessories followed by hardgoods and then footwear.  For information as to how we 
define comparable sales, see “General” above.

Gross Profit

Gross profit was $309.9 million for fiscal 2017 compared to $275.0 million for fiscal 2016, an increase of 

$34.9 million, or 12.7%.  As a percentage of net sales, gross profit increased 50 basis points in fiscal 2017 to 
33.4%.  The increase was primarily driven by an 80 basis point impact due to leveraging of our store occupancy 
costs, 30 basis points related to the recognition of deferred revenue due to changes in our STASH loyalty program 
estimated redemption rate and 20 basis points on product margin.  These were partially offset by 60 basis points in 
higher inventory shrinkage and 10 basis points due to higher annual incentive compensation.

Selling, General and Administrative Expenses

Selling, general and administrative (“SG&A”) expenses were $261.1 million for fiscal 2017 compared to 
$235.3 million for fiscal 2016, an increase of $25.9 million, or 11.0%.  SG&A expenses as a percent of net sales 
increased by 10 basis points in fiscal 2017 to 28.2%.  The increase was primarily driven by 60 basis points from 
higher annual incentive compensation partially offset by 50 basis points due to the leverage of store costs.  

Net Income

Net income for fiscal 2017 was $26.8 million, or $1.08 per diluted share, compared with net income of $25.9 

million, or $1.04 per diluted share, for fiscal 2016.  Our effective income tax rate for fiscal 2017 was 44.6% 
compared to 35.6% for fiscal 2016.  The increase in the effective tax rate for fiscal 2017 compared to fiscal 2016 
was primarily related to $3.4 million or 7.0% from the valuation allowance against our deferred tax assets in Austria.  

Seasonality and Quarterly Results

As is the case with many retailers of apparel and related merchandise, our business is subject to seasonal 

influences.  As a result, we have historically experienced, and expect to continue to experience, seasonal and 
quarterly fluctuations in our net sales and operating results.  Our net sales and operating results are typically lower in 
the first and second quarters of our fiscal year, while the back-to-school and winter holiday periods in our third and 
fourth fiscal quarters historically have accounted for the largest percentage of our annual net sales.  Quarterly results 
of operations may also fluctuate significantly as a result of a variety of factors, including the timing of store 
openings and the relative proportion of our new stores to mature stores, fashion trends and changes in consumer 
preferences, calendar shifts of holiday or seasonal periods, changes in merchandise mix, timing of promotional 
events, general economic conditions, competition and weather conditions.

31

The following table sets forth selected unaudited quarterly consolidated statements of income data.  The 
unaudited quarterly information has been prepared on a basis consistent with the audited consolidated financial 
statements included elsewhere herein and includes all adjustments that we consider necessary for a fair presentation 
of the information shown.  This information should be read in conjunction with our audited consolidated financial 
statements and the notes thereto.  The operating results for any fiscal quarter are not indicative of the operating 
results for a full fiscal year or for any future period and there can be no assurance that any trend reflected in such 
results will continue in the future.

Fiscal 2018

First 
Quarter

Second 
Quarter

Third 
Quarter

Fourth 
Quarter

(in thousands, except stores and per share data)

  $ 218,971 
Net sales ...........................................................................   $ 206,287 
72,535 
62,587 
Gross profit.......................................................................   $
  $
6,698 
(1,709)   $
Operating (loss) profit ......................................................   $
4,377 
(2,607)   $
Net (loss) income .............................................................   $
0.18 
(0.10)   $
Basic (loss) earnings per share .........................................   $
0.17 
Diluted (loss) earnings per share ......................................   $
(0.10)   $
703 
Number of stores open at the end of the period ...............    
6.3%   
Comparable sales increase ...............................................    

  $ 248,795 
86,873 
  $
18,394 
  $
13,823 
  $
0.55 
  $
0.55 
  $
703 
4.8%   

  $ 304,564 
  $ 113,941 
37,695 
  $
29,612 
  $
1.19 
  $
1.18 
  $
707 
3.9%

700 
8.3%   

Fiscal 2017

First 
Quarter

Second 
Quarter

Third 
Quarter

Fourth 
Quarter

(in thousands, except stores and per share data)

  $ 192,245 
Net sales ...........................................................................   $ 181,155 
52,049 
Gross profit.......................................................................   $
59,796 
  $
(6,234)   $
Operating (loss) profit ......................................................   $
(4,448)   $
Net (loss) income .............................................................   $
(0.18)   $
Basic (loss) earnings per share .........................................   $
Diluted (loss) earnings per share ......................................   $
(0.18)   $
Number of stores open at the end of the period ...............    
Comparable sales increase ...............................................    

  $ 245,756 
83,367 
  $
18,808 
(762)   $
11,922 
(608)   $
0.48 
(0.02)   $
0.48 
(0.02)   $
694 
7.9%   

  $ 308,245 
  $ 114,662 
36,948 
  $
19,936 
  $
0.81 
  $
0.80 
  $
698 
7.5%

692 
4.7%   

688 
1.8%   

Liquidity and Capital Resources

Our primary uses of cash are for operational expenditures, inventory purchases and capital investments, 

including new stores, store remodels, store relocations, store fixtures and ongoing infrastructure improvements.  
Additionally, we may use cash for the repurchase of our common stock.  Historically, our main source of liquidity 
has been cash flows from operations.

The significant components of our working capital are inventories and liquid assets such as cash, cash 
equivalents, current marketable securities and receivables, reduced by accounts payable and accrued expenses.  Our 
working capital position benefits from the fact that we generally collect cash from sales to customers the same day 
or within several days of the related sale, while we typically have longer payment terms with our vendors.

At February 2, 2019 and February 3, 2018, cash, cash equivalents and current marketable securities were 
$165.3 million and $121.9 million.  Working capital, the excess of current assets over current liabilities, was $234.1 
million at the end of fiscal 2018, an increase of 30.1% from $179.9 million at the end of fiscal 2017.  The increase in 
cash, cash equivalents and current marketable securities in fiscal 2018 was due primarily to cash provided by 
operating activities of $65.3 million, partially offset by $21.0 million of capital expenditures primarily related to the 
opening of 9 new stores and 23 remodels and relocations.

32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
The following table summarizes our cash flows from operating, investing and financing activities (in 

thousands):

  Fiscal 2018     Fiscal 2017     Fiscal 2016  

Total cash provided by (used in)

Operating activities ..............................................  $
Investing activities ...............................................   
Financing activities ..............................................   

65,319    $
(36,398)   
120     

65,514    $
(63,970)   
1,273     

48,458 
(51,515)
(20,077)

Effect of exchange rate changes on cash and cash
   equivalents..............................................................   
Increase (decrease) in cash and cash equivalents ......  $

(660)   
28,381    $

977     

218 
3,794    $ (22,916)

Operating Activities

Net cash provided by operating activities decreased by $0.2 million in fiscal 2018 to $65.3 million from $65.5 

million in fiscal 2017. Net cash provided by operating activities increased by $17.0 million in fiscal 2017 to $65.5 
million from $48.5 million in fiscal 2016. Our operating cash flows result primarily from cash received from our 
customers, offset by cash payments we make for inventory, employee compensation, store occupancy expenses and 
other operational expenditures.  Cash received from our customers generally corresponds to our net sales.  Because 
our customers primarily use credit cards or cash to buy from us, our receivables from customers settle quickly.  
Changes to our operating cash flows have historically been driven primarily by changes in operating income, which 
is impacted by changes to non-cash items such as depreciation, amortization and accretion, deferred taxes, and 
changes to the components of working capital.

Investing Activities

Net cash used in investing activities was $36.4 million in fiscal 2018 related to $21.0 million of capital 
expenditures primarily for new store openings and existing store remodels or relocations and $15.4 million in net 
purchases of marketable securities.  Net cash used in investing activities was $64.0 million in fiscal 2017 related to 
$39.9 million in net purchases of marketable securities and $24.1 million of capital expenditures primarily for new 
store openings and existing store remodels or relocations.  Net cash used in investing activities was $51.5 million in 
fiscal 2016 related to $25.7 million in net purchases of marketable securities, $20.4 million of capital expenditures 
primarily for new store openings and existing store remodels or relocations and $5.4 million for the acquisition of 
Fast Times (net of cash acquired).

Financing Activities

Net cash provided by financing activities in fiscal 2018 was $0.1 million related to $0.9 million in proceeds 

from issuance of stock-based awards partially offset by $0.2 million in payments on tax withholding obligation upon 
vesting of restricted stock and $0.5 million of net payments on revolving credit facilities.  Net cash provided by 
financing activities in fiscal 2017 was $1.3 million related to $0.8 million of net proceeds on revolving credit 
facilities and $0.7 million in proceeds from issuance of stock-based awards partially offset by $0.2 million in 
payments on tax withholding obligation upon vesting of restricted stock.  Net cash used in financing activities in 
fiscal 2016 was $20.1 million related to $21.6 million cash paid for repurchase of common stock and $0.2 million in 
payments on tax withholding obligation upon vesting of restricted stock partially offset by $1.0 million in proceeds 
from issuance and exercises of stock-based award and $0.6 million of net proceeds on revolving credit facilities.

33

 
 
   
      
      
  
Sources of Liquidity

Our most significant sources of liquidity continue to be funds generated by operating activities and available 

cash, cash equivalents and current marketable securities.  We expect these sources of liquidity and available 
borrowings under our revolving credit facility will be sufficient to meet our foreseeable cash requirements for 
operations and planned capital expenditures for at least the next twelve months.  Beyond this time frame, if cash 
flows from operations are not sufficient to meet our capital requirements, then we will be required to obtain 
additional equity or debt financing in the future.  However, there can be no assurance that equity or debt financing 
will be available to us when we need it or, if available, that the terms will be satisfactory to us and not dilutive to our 
then-current shareholders.

As of February 2, 2019, we maintained a secured credit agreement with Wells Fargo Bank, N.A., which 
provided us with a senior secured credit facility (“credit facility”) of up to $35.0 million.  The credit facility is 
available for working capital and other general corporate purposes. The credit facility provides for the issuance of 
standby letters of credit in an amount not to exceed $17.5 million outstanding at any time and with a term not to 
exceed 365 days. The commercial line of credit provides for the issuance of commercial letters of credit in an 
amount not to exceed $10.0 million and with terms not to exceed 120 days.  The credit facility will mature on 
December 7, 2021. The credit facility is secured by a first-priority security interest in substantially all of the personal 
property (but not the real property) of the borrowers and guarantors.  Amounts borrowed under the credit facility 
bear interest at an adjusted LIBOR rate plus a margin of 1.25% per annum. There were no borrowings or open 
commercial letters of credit outstanding under the secured credit facility at February 2, 2019. 

Capital Expenditures

Our capital requirements include construction and fixture costs related to the opening of new stores and 
remodel and relocation expenditures for existing stores.  Future capital requirements will depend on many factors, 
including the pace of new store openings, the availability of suitable locations for new stores and the nature of 
arrangements negotiated with landlords.  In that regard, our net investment to open a new store has varied 
significantly in the past due to a number of factors, including the geographic location and size of the new store, and 
is likely to vary significantly in the future.

During fiscal 2018, we spent $21.0 million on capital expenditures, which consisted of $15.6 million of costs 

related to investment in 9 new stores and 23 remodeled or relocated stores, $2.5 million associated with 
improvements to our websites and the Customer Engagement Suite and $2.9 million in other improvements.

During fiscal 2017, we spent $24.1 million on capital expenditures, which consisted of $18.3 million of costs 

related to investment in 19 new stores and 20 remodeled or relocated stores, $3.2 million associated with 
improvements to our websites and the Customer Engagement Suite and $2.6 million in other improvements.

During fiscal 2016, we spent $20.4 million on capital expenditures, which consisted of $16.1 million of costs 

related to investment in 28 new stores and 14 remodeled or relocated stores, $2.3 million associated with 
improvements to our websites and the Customer Engagement Suite and $2.0 million in other improvements.

In fiscal 2019, we expect to spend approximately $21 million to $23 million on capital expenditures, a 
majority of which will relate to leasehold improvements and fixtures for the approximately 14 new stores we plan to 
open in fiscal 2019 and remodels or relocations of existing stores, as well as improvements to our websites and the 
Customer Engagement Suite.  There can be no assurance that the number of stores that we actually open in fiscal 
2019 will not be different from the number of stores we plan to open, or that actual fiscal 2019 capital expenditures 
will not differ from this expected amount.

34

Critical Accounting Estimates

Our consolidated financial statements are prepared in accordance with U.S. GAAP.  In connection with the 

preparation of our consolidated financial statements, we are required to make assumptions and estimates about 
future events, and apply judgments that affect the reported amounts of assets, liabilities, revenue, expenses and the 
related disclosures.  We base our assumptions, estimates and judgments on historical experience, current trends and 
other factors that we believe to be relevant at the time our consolidated financial statements are prepared. On a 
regular basis, we review the accounting policies, assumptions, estimates and judgments to ensure that our 
consolidated financial statements are presented fairly and in accordance with U.S. GAAP.  However, because future 
events and their effects cannot be determined with certainty, actual results could differ from our assumptions and 
estimates, and such differences could be material.

Our significant accounting policies are discussed in Note 2, “Summary of Significant Accounting Policies,” in 

the Notes to Consolidated Financial Statements found in Part IV Item 15 of this Form 10-K.  We believe that the 
following accounting estimates are the most critical to aid in fully understanding and evaluating our reported 
financial results, and they require our most difficult, subjective or complex judgments, resulting from the need to 
make estimates about the effect of matters that are inherently uncertain. 

35

Description

Judgments and Uncertainties

Effect If Actual Results Differ
From Assumptions

We have not made any material 
changes in the accounting 
methodology used to calculate our 
write-down and shrinkage reserves in 
the past three fiscal years.  We do not 
believe there is a reasonable likelihood 
that there will be a material change in 
the future estimates we use to calculate 
our inventory reserves. However, if 
actual results are not consistent with 
our estimates, we may be exposed to 
losses or gains that could be material.

A 10% decrease in the sales price of 
our inventory at February 2, 2019 
would have decreased net income by 
$0.1 million in fiscal 2018.

A 10% increase in actual physical 
inventory shrinkage rate at February 2, 
2019 would have decreased net income 
by $0.4 million in fiscal 2018.

We do not believe there is a reasonable 
likelihood that there will be a material 
change in the estimates or assumptions 
we use to calculate long-lived asset 
impairment losses. However, if actual 
results are not consistent with our 
estimates and assumptions, our 
operating results could be adversely 
affected.  Declines in projected cash 
flow of the assets could result in 
impairment.

Although management believes that 
the current useful life estimates 
assigned to our fixed assets are 
reasonable, factors could cause us to 
change our estimates, thus affecting the 
future calculation of depreciation.

Valuation of Merchandise Inventories

We value our inventory at the lower of 
average cost or net realizable value through 
the establishment of write-down and 
inventory loss reserves. 

Our write-down reserve represents the excess 
of the carrying value over the amount we 
expect to realize from the ultimate sales or 
other disposal of the inventory. Write-downs 
establish a new cost basis for our inventory. 
Subsequent changes in facts or circumstances 
do not result in the restoration of previously 
recorded write-downs or an increase in that 
newly established cost basis.

Our inventory loss reserve represents 
anticipated physical inventory losses 
(“shrinkage reserve”) that have occurred 
since the last physical inventory. 

Valuation of Long-Lived Assets

We review the carrying value of our long-
lived assets for impairment whenever events 
or changes in circumstances indicate that the 
carrying value of such asset or asset group 
may not be recoverable. 

Recoverability of assets to be held and used is 
determined by a comparison of the carrying 
amount of an asset to future undiscounted net 
cash flows expected to be generated by the 
asset. If such assets are considered impaired, 
the impairment recognized is measured by 
comparing the projected discounted cash flow 
of the asset to the asset carrying value. 

The actual economic lives of our fixed assets 
may be different from our estimated useful 
lives, thereby resulting in a different carrying 
value. These evaluations could result in a 
change in the depreciable lives of these assets 
and therefore our depreciation expense in 
future periods.

Our write-down reserve contains 
uncertainties because the calculation 
requires management to make 
assumptions based on the current rate 
of sales, the age and profitability of 
inventory and other factors.

Our shrinkage reserve contains 
uncertainties because the calculation 
requires management to make 
assumptions and to apply judgment 
regarding a number of factors, 
including historical percentages that 
can be affected by changes in 
merchandise mix and changes in 
actual shrinkage trends.

Events that may result in an 
impairment include the decision to 
close a store or facility or a significant 
decrease in the operating performance 
of a long-lived asset group. Our 
impairment calculations contain 
uncertainties because they require 
management to make assumptions and 
to apply judgment to estimate future 
cash flows and asset fair values, 
including forecasting future sales, 
gross profit and operating expenses. 
In addition to historical results, 
current trends and initiatives, and 
long-term macro-economic and 
industry factors are qualitatively 
considered. Additionally, 
management seeks input from store 
operations related to local economic 
conditions, including the impact of 
closures of selected co-tenants who 
occupy the mall. 

Our fixed assets accounting 
methodology contains uncertainties 
because it requires management to 
make estimates with respect to the 
useful lives of our fixed assets that we 
believe are reasonable.

36

 
 
 
Description

Judgments and Uncertainties

Effect If Actual Results Differ
From Assumptions

Revenue Recognition

Revenue is recognized upon purchase at our 
retail store locations.  For our ecommerce 
sales, revenue is recognized upon shipment to 
the customer.  Revenue is recorded net of 
sales returns and deductions for promotions.

Revenue is not recorded on the sale of gift 
cards. We record the sale of gift cards as a 
current liability and recognize revenue when 
a customer redeems a gift card.  Additionally, 
the portion of gift cards that will not be 
redeemed (“gift card breakage”) is recognized 
in proportion of the patterns used by the 
customer based on our historical redemption 
patterns. 

Our revenue recognition accounting 
methodology contains uncertainties 
because it requires management to 
make assumptions regarding future 
sales returns and the amount and 
timing of gift cards projected to be 
redeemed by gift card recipients. Our 
estimate of the amount and timing of 
sales returns and gift cards to be 
redeemed is based primarily on 
historical experience.

Accounting for Income Taxes

As part of the process of preparing the 
consolidated financial statements, income 
taxes are estimated for each of the 
jurisdictions in which we operate. This 
process involves estimating actual current tax 
exposure together with assessing temporary 
differences resulting from differing treatment 
of items for tax and accounting purposes. 
These differences result in deferred tax assets 
and liabilities, which are included on the 
consolidated balance sheets.  Valuation 
allowances are established when necessary to 
reduce deferred tax assets to the amount 
expected to be realized.

Significant judgment is required in 
evaluating our tax positions and 
determining our provision for income 
taxes. During the ordinary course of 
business, there are many transactions 
and calculations for which the 
ultimate tax determination is 
uncertain. For example, our effective 
tax rates could be adversely affected 
by earnings being lower than 
anticipated in jurisdictions where we 
have lower statutory rates and higher 
than anticipated in jurisdictions where 
we have higher statutory rates. 

We regularly evaluate the likelihood of 
realizing the benefit for income tax positions 
we have taken in various federal, state and 
foreign filings by considering all relevant 
facts, circumstances and information 
available to us. If we believe it is more likely 
than not that our position will be sustained, 
we recognize a benefit at the largest amount 
that we believe is cumulatively greater than 
50% likely to be realized.

The assessment of whether we will 
realize the value of our deferred tax 
assets requires estimates and 
judgments related to amount and 
timing of future taxable income. 
Actual results may differ from those 
estimates.

Additionally, changes in the relevant 
tax, accounting and other laws, 
regulations, principles and 
interpretations may adversely affect 
financial results.

37

We have not made any material 
changes in the accounting 
methodology used to measure future 
sales returns in the past three fiscal 
years.

The adoption of ASC 606 resulted in a 
change in methodology for our gift 
card breakage for fiscal 2018. This 
change in methodology did not have a 
material impact on the financial 
statements. 

We do not believe there is a reasonable 
likelihood that there will be a material 
change in the future estimates or 
assumptions we use to recognize 
revenue.  However, if actual results are 
not consistent with our estimates or 
assumptions, we may be exposed to 
losses or gains that could be material.

A 10% increase in our sales return 
reserve at February 2, 2019 would 
have decreased net income by $0.2 
million in fiscal 2018.

Although management believes that 
the income tax related judgments and 
estimates are reasonable, actual results 
could differ and we may be exposed to 
losses or gains that could be material.

At February 2, 2019 and February 3, 
2018, we had valuation allowances on 
our deferred tax assets of $5.2 million 
and $3.6 million, respectively.  
Significant changes in performance or 
estimated taxable income may result in 
a change to our valuation allowance. 

Upon income tax audit, any 
unfavorable tax settlement generally 
would require use of our cash and may 
result in an increase in our effective 
income tax rate in the period of 
resolution. A favorable tax settlement 
may be recognized as a reduction in 
our effective income tax rate in the 
period of resolution.

 
 
Description

Judgments and Uncertainties

Effect If Actual Results Differ
From Assumptions

Accounting for Contingencies

We are subject to various claims and 
contingencies related to lawsuits, insurance, 
regulatory and other matters arising out of the 
normal course of business.  We accrue a 
liability if the likelihood of an adverse 
outcome is probable and the amount is 
estimable.  If the likelihood of an adverse 
outcome is only reasonably possible (as 
opposed to probable), or if an estimate is not 
determinable, we provide disclosure of a 
material claim or contingency.

Goodwill and Indefinite-lived Intangible 
Assets

Significant judgment is required in 
evaluating our claims and 
contingencies, including determining 
the probability that a liability has been 
incurred and whether such liability is 
reasonably estimable.  The estimated 
accruals for claims and contingencies 
are made based on the best 
information available, which can be 
highly subjective.    

Although management believes that 
the contingency related judgments and 
estimates are reasonable, our accrual 
for claims and contingencies could 
fluctuate as additional information 
becomes known, thereby creating 
variability in our results of operations 
from period to period.  Additionally, 
actual results could differ and we may 
be exposed to losses or gains that could 
be material.

We assess goodwill and indefinite-lived 
intangible assets for impairment on an annual 
basis or more frequently if indicators of 
impairment arise. We perform this analysis at 
the reporting unit level. 

The goodwill and indefinite-lived 
intangible assets impairment tests 
require management to make 
assumptions and judgments. 

We have an option to first perform a 
qualitative assessment to determine whether it 
is more likely than not that the fair value of a 
reporting unit is less than its carrying amount. 
If we choose not to perform the qualitative 
test or we determine that it is more likely than 
not that the fair value of the reporting unit is 
less than the carrying amount, we perform a 
quantitative two-step impairment test. The 
first step compares the carrying value of the 
reporting unit to its estimated fair value, 
which is based on the perspective of a 
market-participant. If the fair value of the 
reporting unit is lower than the carrying 
value, then a second step is performed to 
quantify the amount of the impairment. 

We test our indefinite-lived intangible assets 
by comparing the carry value to the estimated 
fair value. An impairment loss is recorded for 
the amount in which the carrying value 
exceeds the estimated fair value.

Our quantitative goodwill analysis of 
fair value is determined using a 
combination of the income and market 
approaches. Key assumptions in the 
income approach include estimating 
future cash flows, long-term growth 
rates and weighted average cost of 
capital. Our ability to realize the 
future cash flows used in our fair 
value calculations is affected by 
factors such as changes in economic 
conditions, operating performance and 
our business strategies. Key 
assumptions in the market approach 
include identifying companies and 
transactions with comparable business 
factors, such as earnings growth, 
profitability, business and financial 
risk. 

The fair value of the trade names and 
trademarks is determined using the 
relief from royalty method, which 
requires assumptions including 
forecasting future sales, discount rates 
and royalty rates. 

Based on the results of our annual 
impairment test for goodwill and 
indefinite-lived intangible assets, no 
impairment was recorded.  As of 
November 4, 2018, the most recent 
impairment assessment date, the 
estimated fair value of our Blue 
Tomato reporting unit exceeded the 
carrying value by 9.7%.  As of 
February 2, 2019, the Blue Tomato 
reporting unit had $43.2 million of 
goodwill. The remaining reporting 
units had a fair value substantially in 
excess of the carrying value. If actual 
results are not consistent with our 
estimates or assumptions, or there are 
significant changes in any of these 
estimates, projections and assumptions, 
could have a material effect of the fair 
value of these assets in future 
measurement periods and result in an 
impairment, which could materially 
affect our results of operations.

38

 
 
 
 
 
Contractual Obligations and Commercial Commitments

There were no material changes outside the ordinary course of business in our contractual obligations during 

fiscal 2018.  The following table summarizes the total amount of future payments due under our contractual 
obligations at February 2, 2019 (in thousands):

Total

    Fiscal 2019     Fiscal 2021     Fiscal 2023     Thereafter  

Fiscal 2020 
and

Fiscal 2022 
and

Operating lease
   obligations (1)..........................  $
Purchase obligations (2) .............   
Total............................................  $

391,301    $
216,587     
607,888    $

69,293    $
214,866     
284,159    $

127,326    $
1,721     
129,047    $

100,658    $
—     
100,658    $

94,024 
— 
94,024  

(1) Amounts do not include contingent rent and real estate taxes, insurance, common area maintenance charges 

and other executory costs obligations.  See Note 10, “Commitments and Contingencies,” in the Notes to 
Consolidated Financial Statements found in Part IV Item 15 of the Form 10-K, for additional information 
related to our operating leases.

(2) We have an option to cancel these commitments with no notice prior to shipment, except for certain private 

label, packaging supplies and international purchase orders in which we are obligated to repay contractual 
amounts upon cancellation.

Off-Balance Sheet Arrangements

At February 2, 2019, we did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of 

Regulation S-K.

Impact of Inflation/Deflation

We do not believe that inflation has had a material impact on our net sales or operating results for the past 

three fiscal years.  However, substantial increases in costs, including the price of raw materials, labor, energy and 
other inputs used in the production of our merchandise or the potential change in regulatory environment, could 
have a significant impact on our business and the industry in the future.  Additionally, while deflation could 
positively impact our merchandise costs, it could have an adverse effect on our average unit retail price, resulting in 
lower sales and operating results.

Recent Accounting Pronouncements

See Note 2, “Summary of Significant Accounting Policies,” in the Notes to Consolidated Financial Statements 

found in Part IV Item 15 of this Form 10-K.

Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

Our earnings are affected by changes in market interest rates as a result of our short-term and long-term 
marketable securities, which are primarily invested in state and local municipal securities and variable-rate demand 
notes, which have long-term nominal maturity dates but feature variable interest rates that reset at short-term 
intervals.  If our current portfolio average yield rate decreased by 10% in fiscal 2018, our net income would have 
decreased by $0.2 million.  This amount is determined by considering the impact of the hypothetical yield rates on 
our cash, cash equivalents, short-term marketable securities and assumes no changes in our investment structure.

During different times of the year, due to the seasonality of our business, we may borrow under our revolving 
credit facility.  To the extent we borrow under this revolving credit facility, we are exposed to the market risk related 
to changes in interest rates.  At February 2, 2019, we had no borrowings outstanding under the secured revolving 
credit facility.

39

 
 
     
     
 
   
   
     
 
 
 
 
 
Foreign Exchange Rate Risk

Our international subsidiaries operate with functional currencies other than the U.S. dollar, including the 

Canadian dollar, Euro, Australian dollar and Swiss franc. Therefore, we must translate revenues, expenses, assets 
and liabilities from functional currencies into U.S. dollars at exchange rates in effect during, or at the end of, the 
reporting period. As a result, the fluctuation in the value of the U.S. dollar against other currencies affects the 
reported amounts of revenues, expenses, assets and liabilities. Assuming a 10% change in foreign exchange rates in 
fiscal 2018 our net income would have decreased or increased by $0.7 million. As we expand our international 
operations, our exposure to exchange rate fluctuations will continue to increase. To date, we have not used 
derivatives to manage foreign currency exchange risk.

We import merchandise from foreign countries. As a result, any significant or sudden change in the financial, 
banking or currency policies and practices of these countries could have a material adverse impact on our financial 
position, results of operations and cash flows.

Item 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Information with respect to this item is set forth in “Index to the Consolidated Financial Statements,” found in 

Part IV Item 15 of this Form 10-K.

Item 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
FINANCIAL DISCLOSURE

None.

Item 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures. We carried out an evaluation, under the supervision and 

with the participation of our management, including our Chief Executive Officer (“CEO”) and Chief Financial 
Officer (“CFO”), of the effectiveness of the design and operation of our disclosure controls and procedures (as 
defined in Securities Exchange Act Rule 13a-15(e)). Based on this evaluation, our CEO and CFO concluded that, as 
of February 2, 2019, our disclosure controls and procedures were effective.

Changes in Internal Control Over Financial Reporting. There has been no change in our internal control over 

financial reporting (as defined in Securities Exchange Act Rule 13a-15(f)) during the quarter ended February 2, 
2019 that has materially affected, or is reasonably likely to materially affect, our internal control over financial 
reporting.

Management’s Annual Report on Internal Control over Financial Reporting. The management of the 

Company is responsible for establishing and maintaining adequate internal control over financial reporting, as 
defined in Rule 13a-15(f) of the Securities Exchange Act of 1934. The Company’s internal control over financial 
reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and 
the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles.

This process includes policies and procedures that: (i) pertain to the maintenance of records that, in reasonable 

detail, accurately and fairly reflect the transactions of the Company; (ii) provide reasonable assurance that 
transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the Company are being made only in 
accordance with authorizations of management and directors of the Company; and (iii) provide reasonable assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets 
that could have a material effect on the financial statements. Because of its inherent limitations, internal control over 
financial reporting may not prevent or detect misstatements, and can provide only reasonable, not absolute, 
assurance that the objectives of the control system are met. Furthermore, because of changes in conditions, the 
effectiveness of internal control may vary over time.

40

The Company’s management, with the participation of the Chief Executive Officer and Chief Financial 
Officer, assessed the effectiveness of the Company’s internal control over financial reporting as of February 2, 2019. 
Management’s assessment was based on criteria described in the Internal Control—Integrated Framework (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission.   Based on this assessment, 
management concluded that the Company’s internal control over financial reporting was effective as of February 2, 
2019.

The effectiveness of the Company’s internal control over financial reporting as of February 2, 2019 has been 

audited by Moss Adams LLP, the Company’s independent registered public accounting firm, as stated in their 
report, which is included below.

41

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and the Board of Directors of 
Zumiez Inc.

Opinion on Internal Control over Financial Reporting

We have audited Zumiez Inc.’s (the “Company”) internal control over financial reporting as of February 2, 2019, 
based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission (“COSO”). In our opinion, the Company maintained, in all 
material respects, effective internal control over financial reporting as of February 2, 2019, based on criteria 
established in Internal Control - Integrated Framework (2013) issued by COSO.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (“PCAOB”), the consolidated balance sheets of Zumiez Inc. as of February 2, 2019 and February 3, 2018, 
the related consolidated statements of income, comprehensive income, changes in shareholders’ equity, and cash 
flows for each of the three years in the period ended February 2, 2019, and the related notes (collectively referred to 
as the “consolidated financial statements”) and our report dated March 18, 2019 expressed an unqualified opinion on 
those consolidated financial statements.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and 
for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying 
Management’s Annual Report on Internal Control over Financial Reporting included in Item 9A. Our responsibility 
is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a 
public accounting firm registered with the PCAOB and are required to be independent with respect to the Company 
in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and 
Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting 
was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and 
operating effectiveness of internal control based on the assessed risk. Our audit also included performing such other 
procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis 
for our opinion.

Definition and Limitations of Internal Control Over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s 
assets that could have a material effect on the financial statements.

42

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate.

/s/ Moss Adams LLP

Seattle, Washington
March 18, 2019

Item 9B. OTHER INFORMATION

None.  

43

PART III

Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information regarding our directors and nominees for directorship is presented under the headings “Election of 

Directors,” in our definitive proxy statement for use in connection with our 2019 Annual Meeting of Shareholders 
(the “Proxy Statement”) that will be filed within 120 days after our fiscal year ended February 2, 2019 and is 
incorporated herein by this reference thereto. Information concerning our executive officers is set forth under the 
heading “Executive Officers” in our Proxy Statement, and is incorporated herein by reference thereto. Information 
regarding compliance with Section 16(a) of the Exchange Act, our code of conduct and ethics and certain 
information related to the Company’s Audit Committee, Compensation Committee and Governance Committee is 
set forth under the heading “Corporate Governance” in our Proxy Statement, and is incorporated herein by reference 
thereto.

Item 11.

EXECUTIVE COMPENSATION

Information regarding the compensation of our directors and executive officers and certain information related 

to the Company’s Compensation Committee is set forth under the headings “Executive Compensation,” “Director 
Compensation,” “Compensation Discussion and Analysis,” “Report of the Compensation Committee of the Board of 
Directors” and “Compensation Committee Interlocks and Insider Participation” in our Proxy Statement, and is 
incorporated herein by this reference thereto.

Item 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS, AND MANAGEMENT 
AND RELATED SHAREHOLDER MATTERS

Information with respect to security ownership of certain beneficial owners and management is set forth under 
the headings “Security Ownership of Certain Beneficial Owners and Management” and “Equity Compensation Plan 
Information” in our Proxy Statement, and is incorporated herein by this reference thereto.

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 

INDEPENDENCE

Information regarding certain relationships and related transactions and director independence is presented 
under the heading “Corporate Governance” in our Proxy Statement, and is incorporated herein by this reference 
thereto.

Item 14.

PRINCIPAL ACCOUNTANT FEES AND SERVICES

Information concerning principal accounting fees and services is presented under the heading “Fees Paid to 

Independent Registered Public Accounting Firm for Fiscal 2018 and 2017” in our Proxy Statement, and is 
incorporated herein by this reference thereto.

44

PART IV

Item 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a)(1)

Consolidated Financial Statements

(2) Consolidated Financial Statement Schedules:

All financial statement schedules are omitted because the required information is presented either in the 
consolidated financial statements or notes thereto, or is not applicable, required or material.

(3)

Exhibits included or incorporated herein:

See Exhibit Index.

45

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm ..............................................................................
Consolidated Balance Sheets .............................................................................................................................
Consolidated Statements of Income...................................................................................................................
Consolidated Statements of Comprehensive Income.........................................................................................
Consolidated Statements of Changes in Shareholders’ Equity ..........................................................................
Consolidated Statements of Cash Flows ............................................................................................................
Notes to Consolidated Financial Statements......................................................................................................

47
48
49
50
51
52
53

46

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and the Board of Directors of 
Zumiez Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Zumiez Inc. (the “Company”) as of February 2, 
2019 and February 3, 2018, the related consolidated statements of income, comprehensive income, changes in 
shareholders’ equity, and cash flows for each of the three years in the period ended February 2, 2019, and the related 
notes (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial 
statements present fairly, in all material respects, the consolidated financial position of the Company as of February 
2, 2019, and the consolidated results of its operations and its cash flows for each of the three years in the period 
ended February 2, 2019, in conformity with accounting principles generally accepted in the United States of 
America.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (“PCAOB”), the Company’s internal control over financial reporting as of February 2, 2019, based on 
criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring 
Organizations of the Treadway Commission and our report dated March 18, 2019 expressed an unqualified opinion 
on the Company’s internal control over financial reporting.

Basis for Opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is 
to express an opinion on the Company’s consolidated financial statements based on our audits. We are a public 
accounting firm registered with the PCAOB and are required to be independent with respect to the Company in 
accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and 
Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of 
material misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks 
of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing 
procedures to respond to those risks. Such procedures included examining, on a test basis, evidence regarding the 
amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting 
principles used and significant estimates made by management, as well as evaluating the overall presentation of the 
consolidated financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ Moss Adams LLP

Seattle, Washington
March 18, 2019

We have served as the Company’s auditor since 2006.

47

ZUMIEZ INC.
CONSOLIDATED BALANCE SHEETS
(In thousands)

February 2, 
2019

February 3, 
2018

Assets

Current assets
Cash and cash equivalents .........................................................................................  $
Marketable securities ................................................................................................. 
Receivables ................................................................................................................ 
Inventories.................................................................................................................. 
Prepaid expenses and other current assets ................................................................. 
Total current assets ............................................................................................ 
Fixed assets, net ......................................................................................................... 
Goodwill .................................................................................................................... 
Intangible assets, net .................................................................................................. 
Deferred tax assets, net ..............................................................................................
Other long-term assets ...............................................................................................
Total long-term assets ........................................................................................ 
Total assets ..........................................................................................................  $

Liabilities and Shareholders’ Equity

Current liabilities
Trade accounts payable..............................................................................................  $
Accrued payroll and payroll taxes ............................................................................. 
Income taxes payable................................................................................................. 
Deferred rent and tenant allowances.......................................................................... 
Other liabilities........................................................................................................... 
Total current liabilities ...................................................................................... 
Long-term deferred rent and tenant allowances......................................................... 
Other long-term liabilities.......................................................................................... 
Total long-term liabilities ..................................................................................
Total liabilities .................................................................................................... 

Commitments and contingencies (Note 10)
Shareholders’ equity
Preferred stock, no par value, 20,000 shares authorized; none issued and
   outstanding.............................................................................................................. 
Common stock, no par value, 50,000 shares authorized; 25,521 shares issued
   and outstanding at February 2, 2019 and 25,249 shares issued
   and outstanding at February 3, 2018....................................................................... 
Accumulated other comprehensive (loss) income ..................................................... 
Retained earnings....................................................................................................... 
Total shareholders’ equity ................................................................................. 
Total liabilities and shareholders’ equity.........................................................  $

52,422    $
112,912   
17,776   
129,268   
14,797   
327,175   
120,503   
58,813   
15,260   
5,259   
7,180   
207,015   
534,190    $

35,293    $
21,015   
5,817   
7,489   
23,494   
93,108   
37,076   
3,550   
40,626   
133,734   

24,041 
97,864 
17,027 
125,826 
14,405 
279,163 
128,852 
62,912 
16,696 
4,174 
7,713 
220,347 
499,510 

37,861 
20,650 
5,796 
8,073 
26,867 
99,247 
39,275 
5,073 
44,348 
143,595 

—   

— 

153,066   
(9,224)  
256,614   
400,456   
534,190    $

146,523 
35 
209,357 
355,915 
499,510  

See accompanying notes to consolidated financial statements

48

 
 
 
   
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
ZUMIEZ INC.
CONSOLIDATED STATEMENTS OF INCOME
(In thousands, except per share amounts)

Net sales .........................................................................................  $  
Cost of goods sold .......................................................................... 
Gross profit ................................................................................... 
Selling, general and administrative expenses................................. 
Operating profit............................................................................ 
Interest income, net ........................................................................ 
Other (expense) income, net........................................................... 
Earnings before income taxes...................................................... 
Provision for income taxes ............................................................. 
Net income.....................................................................................  $  
Basic earnings per share .................................................................  $  
Diluted earnings per share..............................................................  $  
Weighted average shares used in computation of earnings
   per share:

  February 2,
2019
978,617 
642,681 
335,936 
274,858 
61,078 
1,692 
(440)
62,330 
17,125 
45,205 
1.81 
1.79 

Fiscal Year Ended
February 3,
2018
927,401    $
617,527   
309,874   
261,114   
48,760   
495   
(852)  
48,403   
21,601   
26,802    $
1.09    $
1.08    $

 $
 $

January 28,
2017
836,268 
561,266 
275,002 
235,259 
39,743 
32 
449 
40,224 
14,320 
25,904 
1.05 
1.04 

Basic.......................................................................................... 
Diluted ...................................................................................... 

24,936 
25,212 

24,679   
24,878   

24,727 
24,908  

See accompanying notes to consolidated financial statements 

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
 
  
  
 
 
  
  
  
 
  
  
 
 
ZUMIEZ INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In thousands)

Net income......................................................................................  $
Other comprehensive (loss) income, net of tax and 
reclassification adjustments:

Foreign currency translation...................................................... 
Net change in unrealized gain (loss) on available-for-sale
   debt securities......................................................................... 
Other comprehensive (loss) income, net ........................................ 
Comprehensive income ................................................................  $

February 2,
2019

Fiscal Year Ended
February 3,
2018

January 28,
2017

45,205    $

26,802    $

25,904 

(9,379)  

16,583   

(1,338)

120   
(9,259)  
35,946    $

(60)  
16,523   
43,325    $

97 
(1,241)
24,663  

See accompanying notes to consolidated financial statements

50

 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
ZUMIEZ INC.
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY
(In thousands)

Accumulated
Other

Common Stock

Shares

  Amount

    Comprehensive    Retained  
Income (Loss)     Earnings  

Total

—     
—     

432     
—     
(1,195)   

Balance at January 30, 2016 ................................    25,708    $ 135,013   $
—    
Net income..............................................................   
—    
Other comprehensive loss, net................................   
Issuance and exercise of stock-based awards,
1,393    
   including net tax loss of $887..............................   
4,578    
Stock-based compensation expense........................   
—    
Repurchase of common stock.................................   
Balance at January 28, 2017 ................................    24,945    $ 140,984   $
—    
Net income..............................................................   
—    
Other comprehensive income, net ..........................   
507    
Issuance and exercise of stock-based awards .........   
Stock-based compensation expense........................   
5,032    
Balance at February 3, 2018 ................................    25,249    $ 146,523   $
—    
Net income..............................................................   
—    
Other comprehensive loss, net................................   
672    
Issuance and exercise of stock-based awards .........   
Stock-based compensation expense........................   
5,871    
Cumulative effect of accounting
—    
   change (Note 2)....................................................   
Balance at February 2, 2019 ................................  $ 25,521    $ 153,066   $

—     
—     
304     
—     

—     
—     
272     
—     

—     

(15,247)  $ 177,191    $ 296,957 
—      25,904      25,904 
(1,241)

(1,241)   

—     

1,393 
—     
—     
—     
4,578 
—     
—      (20,540)    (20,540)
(16,488)  $ 182,555    $ 307,051 
—      26,802      26,802 
—      16,523 
16,523     
507 
—     
—     
—     
5,032 
—     
35    $ 209,357    $ 355,915 
—      45,205      45,205 
(9,259)
672 
5,871 

(9,259)   
—     
—     

—     
—     
—     

—     

2,052 
(9,224)  $ 256,614    $ 400,456  

2,052     

See accompanying notes to consolidated financial statements 

51

 
 
     
       
   
       
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
ZUMIEZ INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

Cash flows from operating activities:
Net income......................................................................................  $
Adjustments to reconcile net income to net cash provided by
   operating activities:
Depreciation, amortization and accretion ....................................... 
Deferred taxes................................................................................. 
Stock-based compensation expense................................................ 
Other ............................................................................................... 
Changes in operating assets and liabilities:

Receivables ............................................................................... 
Inventories................................................................................. 
Prepaid expenses and other current assets................................. 
Trade accounts payable ............................................................. 
Accrued payroll and payroll taxes............................................. 
Income taxes payable ................................................................ 
Deferred rent and tenant allowances ......................................... 
Other liabilities.......................................................................... 
Net cash provided by operating activities................................... 
Cash flows from investing activities:
Additions to fixed assets................................................................. 
Acquisitions, net of cash acquired .................................................. 
Purchases of marketable securities and other investments ............. 
Sales and maturities of marketable securities and other
   investments .................................................................................. 
Net cash used in investing activities ............................................ 
Cash flows from financing activities:
Proceeds from revolving credit facilities........................................ 
Payments on revolving credit facilities........................................... 
Repurchase of common stock......................................................... 
Proceeds from issuance and exercise of stock-based awards ......... 
Payments for tax withholdings on equity awards ........................... 
Net cash provided by (used in) financing activities ................... 
Effect of exchange rate changes on cash and cash equivalents  
Net increase (decrease) in cash and cash equivalents................ 
Cash and cash equivalents, beginning of period ........................ 
Cash and cash equivalents, end of period...................................  $
Supplemental disclosure on cash flow information:
Cash paid during the period for income taxes ................................  $
Accrual for purchases of fixed assets ............................................. 

February 2,
2019

Fiscal Year Ended
February 3,
2018

January 28,
2017

45,205    $

26,802    $

25,904 

27,316   
(1,809)  
5,871   
2,326   

(2,002)  
(6,222)  
(735)  
(2,374)  
628   
780   
(2,420)  
(1,245)  
65,319   

(21,028)  
—   
(148,646)  

133,276   
(36,398)  

27,288   
3,282   
5,032   
2,344   

(3,216)  
(14,848)  
(960)  
11,584   
5,359   
3,575   
(2,494)  
1,766   
65,514   

(24,062)  
—   
(129,036)  

89,128   
(63,970)  

34,629   
(35,181)  
—   
899   
(227)  
120   
(660)  
28,381   
24,041   
52,422    $

21,466   
(20,700)  
—   
698   
(191)  
1,273   
977   
3,794   
20,247   
24,041    $

27,916 
(2,555)
4,578 
1,564 

413 
(7,984)
(1,793)
3,261 
2,313 
(3,713)
(2,673)
1,227 
48,458 

(20,400)
(5,395)
(86,826)

61,106 
(51,515)

23,079 
(22,429)
(21,607)
1,014 
(134)
(20,077)
218 
(22,916)
43,163 
20,247 

18,345    $
1,805   

14,851    $
1,300   

20,462 
1,191  

See accompanying notes to consolidated financial statements

52

 
 
 
 
 
 
   
   
 
 
   
   
   
   
   
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
  
 
 
 
 
ZUMIEZ INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Nature of Business and Basis of Presentation

Nature of Business—Zumiez Inc., including its wholly-owned subsidiaries, (“Zumiez”, the “Company,” 
“we,” “us,” “its” and “our”) is a leading specialty retailer of apparel, footwear, accessories and hardgoods for young 
men and women who want to express their individuality through the fashion, music, art and culture of action sports, 
streetwear and other unique lifestyles.  At February 2, 2019, we operated 707 stores; 608 in the United States 
(“U.S.”), 50 in Canada, 41 in Europe and 8 in Australia.  We operate under the names Zumiez, Blue Tomato and 
Fast Times.  Additionally, we operate ecommerce websites at zumiez.com, zumiez.ca, blue-tomato.com and 
fasttimes.com.au.

Fiscal Year—We use a fiscal calendar widely used by the retail industry that results in a fiscal year consisting 

of a 52- or 53-week period ending on the Saturday closest to January 31.  Each fiscal year consists of four 13-week 
quarters, with an extra week added to the fourth quarter every five or six years.  The fiscal years ended February 2, 
2019 and January 28, 2017 were 52-week periods. The fiscal year ended February 3, 2018 was a 53-week period.  

Basis of Presentation—The accompanying consolidated financial statements have been prepared in 
accordance with generally accepted accounting principles in the United States of America (“U.S. GAAP”).  The 
consolidated financial statements include the accounts of Zumiez Inc. and its wholly-owned subsidiaries.  All 
significant intercompany transactions and balances are eliminated in consolidation.

2. Summary of Significant Accounting Policies

Use of Estimates—The preparation of financial statements in conformity with U.S. GAAP requires estimates 
and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and 
liabilities at the date of the consolidated financial statements as well as the reported amounts of revenues and 
expenses during the reporting period.  These estimates can also affect supplemental information disclosed by us, 
including information about contingencies, risk and financial condition.  Actual results could differ from these 
estimates and assumptions.

Fair Value of Financial Instruments—We disclose the estimated fair value of our financial instruments.  

Financial instruments are generally defined as cash, evidence of ownership interest in an entity or a contractual 
obligation that both conveys to one entity a right to receive cash or other financial instruments from another entity 
and imposes on the other entity the obligation to deliver cash or other financial instruments to the first entity.  Our 
financial instruments, other than those presented in Note 11, “Fair Value Measurements,” include cash and cash 
equivalents, receivables, payables and other liabilities.  The carrying amounts of cash and cash equivalents, 
receivables, payables and other liabilities approximate fair value because of the short-term nature of these 
instruments. Our policy is to present transfers into and transfers out of hierarchy levels as of the actual date of the 
event or change in circumstances that caused the transfer.

Cash and Cash Equivalents—We consider all highly liquid investments with original maturity of three 

months or less when purchased to be cash equivalents.

Concentration of Risk—We maintain our cash and cash equivalents in accounts with major financial 
institutions in the form of demand deposits, money market accounts, and corporate debt securities. Deposits in these 
financial institutions may exceed the amount of federal deposit insurance provided on such deposits. 

Marketable Securities—Our marketable securities primarily consist of U.S treasury and government agency 

securities, corporate debt securities, state and local municipal securities and variable-rate demand notes. Variable-
rate demand notes are considered highly liquid.  Although the variable-rate demand notes have long-term nominal 
maturity dates, the interest rates generally reset weekly.  Despite the long-term nature of the underlying securities of 
the variable-rate demand notes, we have the ability to quickly liquidate these securities, which have an embedded 
put option that allows the bondholder to sell the security at par plus accrued interest.

53

Investments are considered to be impaired when a decline in fair value is determined to be other-than-
temporary.  If the cost of an investment exceeds its fair value, we evaluate information about the underlying 
investment that is publicly available such as analyst reports, applicable industry data and other pertinent information 
and assess our intent and ability to hold the security.  For fixed-income securities, we also evaluate whether we have 
plans to sell the security or it is more likely than not we will be required to sell the security before recovery.  The 
investment would be written down to its fair value at the time the impairment is deemed to have occurred and a new 
cost basis is established.  Future adverse changes in market conditions, poor operating results of underlying 
investments or other factors could result in losses that may not be reflected in an investment’s current carrying 
value, possibly requiring an impairment charge in the future.

Inventories—Merchandise inventories are valued at the lower of cost or net realizable value.  The cost of 

merchandise inventories are based upon an average cost methodology.  Merchandise inventories may include items 
that have been written down to our best estimate of their net realizable value.  Our decisions to write-down our 
merchandise inventories are based on their current rate of sale, the age of the inventory, the profitability of the 
inventory and other factors.  The inventory related to this reserve is not marked up in subsequent periods.  The 
inventory reserve includes inventory whose net realizable value is below cost and an estimate for inventory 
shrinkage.  Shrinkage refers to a reduction in inventory due to shoplifting, employee theft and other matters.  We 
estimate an inventory shrinkage reserve for anticipated losses at February 2, 2019 and February 3, 2018 in the 
amounts of $4.6 million and $5.1 million.  

Fixed Assets—Fixed assets primarily consist of leasehold improvements, fixtures, land, buildings, computer 
equipment, software and store equipment.  Fixed assets are stated at cost less accumulated depreciation utilizing the 
straight-line method over the assets’ estimated useful lives.  The useful lives of our major classes of fixed assets are 
as follows:

Leasehold improvements
Fixtures
Buildings, land and building and land improvements
Computer equipment, software, store equipment & other 3 to 5 years

Lesser of 10 years or the term of the lease
3 to 7 years
15 to 39 years

The cost and related accumulated depreciation of assets sold or otherwise disposed of is removed from fixed 

assets and the related gain or loss is recorded in selling, general and administrative expenses on the consolidated 
statements of income.

Asset Retirement Obligations—An asset retirement obligation (“ARO”) represents a legal obligation 

associated with the retirement of a tangible long-lived asset that is incurred upon the acquisition, construction, 
development or normal operation of that long-lived asset. Our AROs are associated with leasehold improvements 
that, at the end of a lease, we are contractually obligated to remove in order to comply with certain lease agreements. 
The ARO balance at February 2, 2019 and February 3, 2018 is $3.0 million and $2.8 million and is recorded in other 
liabilities and other long-term liabilities on the consolidated balance sheets and will be subsequently adjusted for 
changes in fair value. The associated estimated asset retirement costs are capitalized as part of the carrying amount 
of the long-lived asset and depreciated over its useful life. 

Valuation of Long-Lived Assets—We review the carrying value of long-lived assets or asset groups (defined 
as a store, corporate facility or distribution center) for impairment when events or changes in circumstances indicate 
that the carrying values may not be recoverable.  Recoverability of assets to be held and used is determined by a 
comparison of the carrying amount of an asset or asset group to future undiscounted net cash flows expected to be 
generated by the asset. If such assets are considered impaired, the impairment recognized is measured by comparing 
the fair value of the assets or asset group to the carrying values.  The estimation of future cash flows from operating 
activities requires significant judgments of factors that include forecasting future sales, gross profit and operating 
expenses. In addition to historical results, current trends and initiatives, long-term macro-economic and industry 
factors are qualitatively considered.  Additionally, management seeks input from store operations related to local 
economic conditions. Impairment charges are included in selling, general and administrative expenses on the 
consolidated statements of income.

54

 
 
Goodwill—Goodwill represents the excess of purchase price over the fair value of acquired tangible and 

identifiable intangible net assets. We test goodwill for impairment on an annual basis or more frequently if 
indicators of impairment are present.  We perform our annual impairment measurement test on the first day of the 
fourth quarter.  Events that may trigger an early impairment review include significant changes in the current 
business climate, future expectations of economic conditions, declines in our operating results of our reporting units, 
or an expectation that the carrying amount may not be recoverable.

We have an option to test goodwill for impairment by first performing a qualitative assessment to determine 

whether it is more likely than not that the fair value of the reporting unit is less than the carrying amount. If we 
choose not to perform the qualitative test or we determine that it is more likely than not that the fair value of the 
reporting unit is less than the carrying amount, we perform a quantitative two-step impairment test. The first step 
compares the carrying value of the reporting unit to its estimated fair value, which is based on the perspective of a 
market-participant. If the fair value of the reporting unit is lower than the carrying value, then a second step is 
performed to quantify the amount of the impairment.  The second step includes estimating the fair value of the 
reporting unit by taking the net assets of the reporting unit as if the reporting unit had been acquired in a business 
combination. Then, the implied fair value of the reporting unit’s goodwill is compared to the carrying amount of that 
goodwill. If the carrying amount of the reporting unit’s goodwill exceeds the implied fair value of the goodwill, we 
recognize an impairment loss in an amount equal to the excess, not to exceed the carrying amount.

We generally determine the fair value of each of our reporting units based on a combination of the income 

approach and the market valuation approaches.  Key assumptions in the income approach include estimating future 
cash flows, long-term growth rates and weighted average cost of capital. Our ability to realize the future cash flows 
used in our fair value calculations is affected by factors such as changes in economic conditions, operating 
performance and our business strategies. Key assumptions in the market approaches include identifying companies 
and transactions with comparable business factors, such as earnings growth, profitability, business and financial risk.

Intangible Assets—Our intangible assets consist of trade names and trademarks with indefinite lives and 

certain definite-lived intangible assets.  We test our indefinite-lived intangible assets for impairment on an annual 
basis, or more frequently if indicators of impairment are present.  We test our indefinite-lived assets by estimating 
the fair value of the asset and comparing that to the carrying value, an impairment loss is recorded for the amount 
that carrying value exceeds the estimated fair value.  The fair value of the trade names and trademarks is determined 
using the relief from royalty method.  This method assumes that the trade name and trademarks have value to the 
extent that their owner is relieved of the obligation to pay royalties for the benefits received from them. The 
assumptions used in this method requires management judgment and estimates in forecasting future revenue growth, 
discount rates, and royalty rates.

Definite-lived intangible assets, which consist of developed technology, customer relationships and non-

compete agreements, are amortized using the straight-line method over their estimated useful lives.  Additionally, 
we test the definite-lived intangible assets when facts and circumstances indicate that the carrying values may not be 
recoverable.  We first assess the recoverability of our definite-lived intangible assets by comparing the undiscounted 
cash flows of the definite-lived asset less its carrying value.  If the undiscounted cash flows are less than the carrying 
value, we then determine the estimated fair value of our definite-lived asset by taking the estimated future operating 
cash flows derived from the operation to which the asset relates over its remaining useful life, using a discounted 
cash flow analysis and comparing it to the carrying value.  Any impairment would be measured as the difference 
between the carrying amount and the estimated fair value.  Changes in any of these estimates, projections and 
assumptions could have a material effect of the fair value of these assets in future measurement periods and result in 
an impairment which could materially affect our results of operations.

55

Deferred Rent, Rent Expense and Tenant Allowances—We lease our stores and certain corporate and other 
operating facilities under operating leases.  A majority of our leases provide for ongoing co-tenancy requirements or 
early cancellation clauses that would further lower rental rates, or permit lease terminations, or both, in the event 
that co-tenants cease to operate for specific periods or if certain sales levels are not met in specific periods.  Most of 
the store leases require payment of a specified minimum rent and a contingent rent based on a percentage of the 
store’s net sales in excess of a specified threshold, as well as real estate taxes, insurance, common area maintenance 
charges and other executory costs.  Most of the lease agreements have defined escalating rent provisions, which are 
straight-lined over the term of the related lease.  We recognize rent expense over the term of the lease, plus the 
construction period prior to occupancy of the retail location.  For certain locations, we receive tenant allowances and 
report these amounts as a liability, which is amortized as a reduction to rent expense over the term of the lease.

Claims and Contingencies—We are subject to various claims and contingencies related to lawsuits, 
insurance, regulatory and other matters arising out of the normal course of business.  We accrue a liability if the 
likelihood of an adverse outcome is probable and the amount is estimable.  If the likelihood of an adverse outcome is 
only reasonably possible (as opposed to probable), or if an estimate is not determinable, we provide disclosure of a 
material claim or contingency.

Revenue Recognition—Revenue is recognized upon purchase at our retail store locations.  For our 

ecommerce sales, revenue is recognized when control passes to the customer upon shipment.  Taxes collected from 
our customers are recorded on a net basis.  We accrue for estimated sales returns by customers based on historical 
return experience.  The allowance for sales returns at February 2, 2019 and February 3, 2018 was $3.3 million and 
$2.6 million, respectively.  We record the sale of gift cards as a current liability and recognize revenue when a 
customer redeems a gift card.  The current liability for gift cards at February 2, 2019 and February 3, 2018 was $4.3 
and $6.4 million, respectively.  Additionally, the portion of gift cards that will not be redeemed (“gift card 
breakage”) is recognized in proportion of the patterns used by the customer based on our historical redemption 
patterns.  For the fiscal years ended February 2, 2019, February 3, 2018 and January 28, 2017, we recorded net sales 
related to gift card breakage income of $1.5 million, $1.1 million and $1.1 million, respectively.  

Loyalty Program— We have a customer loyalty program, the Zumiez STASH, which allows members to 

earn points for purchases or performance of certain activities.  The points can be redeemed for a broad range of 
rewards, including product and experiential rewards.  Points earned for purchases are recorded as a current liability 
and a reduction of net sales based on the relative fair value of the points at the time the points are earned and 
estimated redemption rates.  Revenue is recognized upon redemption of points for rewards.  Points earned for the 
performance of activities are recorded as a current liability based on the estimated cost of the points and as 
marketing expense when redeemed.  The deferred revenue related to our customer loyalty program at February 2, 
2019 and February 3, 2018 was $2.1 million and $1.6 million, respectively.  

Cost of Goods Sold—Cost of goods sold consists of branded merchandise costs and our private label 
merchandise costs including design, sourcing, importing and inbound freight costs.  Our cost of goods sold also 
includes shrinkage, buying, occupancy, ecommerce fulfillment, distribution and warehousing costs (including 
associated depreciation) and freight costs for store merchandise transfers.  Cash consideration received from vendors 
is reported as a reduction of cost of goods sold if the inventory has sold, a reduction of the carrying value of the 
inventory if the inventory is still on hand, or a reduction of selling, general and administrative expense if the 
amounts are reimbursements of specific, incremental and identifiable costs of selling the vendors’ products.

Shipping Revenue and Costs—We include shipping revenue related to ecommerce sales in net sales and the 

related freight cost is charged to cost of goods sold.  

Selling, General and Administrative Expense—Selling, general and administrative expenses consist 
primarily of store personnel wages and benefits, administrative staff and infrastructure expenses, freight costs for 
merchandise shipments from the distribution centers to the stores, store supplies, depreciation on fixed assets at the 
home office and stores, facility expenses, training expenses, advertising and marketing costs.  Credit card fees, 
insurance, public company expenses, legal expenses, amortization of intangibles assets and other miscellaneous 
operating costs are also included in selling, general and administrative expenses.

56

Advertising—We expense advertising costs as incurred, except for catalog costs, which are expensed once 

the catalog is mailed.  Advertising expenses are net of sponsorships and vendor reimbursements.  Advertising 
expense was $12.2 million, $10.8 million and $10.0 million for the fiscal years ended February 2, 2019, February 3, 
2018 and January 28, 2017, respectively.

Stock-Based Compensation—We account for stock-based compensation by recording the estimated fair 
value of stock-based awards granted as compensation expense over the vesting period, net of estimated forfeitures.  
Stock-based compensation expense is attributed using the straight-line method.  We estimate forfeitures of stock-
based awards based on historical experience and expected future activity.  The fair value of restricted stock awards 
and units is measured based on the closing price of our common stock on the date of grant.  The fair value of stock 
option grants is estimated on the date of grant using the Black-Scholes option pricing model.

Common Stock Share Repurchases—We may repurchase shares of our common stock under authorizations 
made from time to time by our Board of Directors.  Under applicable Washington State law, shares repurchased are 
retired and not presented separately as treasury stock on the consolidated financial statements.  Instead, the value of 
repurchased shares is deducted from retained earnings.

Income Taxes—We use the asset and liability method of accounting for income taxes. Using this method, 

deferred tax assets and liabilities are recorded based on the differences between the financial reporting and tax basis 
of assets and liabilities. The deferred tax assets and liabilities are calculated using the enacted tax rates and laws that 
we expect to be in effect when the differences are expected to reverse. We routinely evaluate the likelihood of 
realizing the benefit of our deferred tax assets and may record a valuation allowance if, based on all available 
evidence, it is determined that it is more likely than not that all or some portion of the deferred tax benefit will not 
be realized.  The valuation allowance on our deferred tax assets was $5.2 million at February 2, 2019 and $3.6 
million at February 3, 2018.

We regularly evaluate the likelihood of realizing the benefit of income tax positions that we have taken in 

various federal, state and foreign filings by considering all relevant facts, circumstances and information available. 
If we believe it is more likely than not that our position will be sustained, we recognize a benefit at the largest 
amount that we believe is cumulatively greater than 50% likely to be realized.  Interest and penalties related to 
income tax matters are classified as a component of income tax expense.  Unrecognized tax benefits are recorded in 
other long-term liabilities on the consolidated balance sheets.

Our tax provision for interim periods is determined using an estimate of our annual effective rate, adjusted for 
discrete items, if any, that are taken into account in the relevant period. As the fiscal year progresses, we periodically 
refine our estimate based on actual events and earnings by jurisdiction. This ongoing estimation process can result in 
changes to our expected effective tax rate for the full fiscal year. When this occurs, we adjust the income tax 
provision during the quarter in which the change in estimate occurs so that our year-to-date provision equals our 
expected annual rate.

Earnings per Share—Basic earnings per share is based on the weighted average number of common shares 

outstanding during the period.  Diluted earnings per share is based on the weighted average number of common 
shares and common share equivalents outstanding during the period.  The dilutive effect of stock options and 
restricted stock is applicable only in periods of net income.  Common share equivalents included in the computation 
represent shares issuable upon assumed exercise of outstanding stock options, employee stock purchase plan funds 
held to acquire stock and non-vested restricted stock.  Potentially anti-dilutive securities not included in the 
calculation of diluted earnings per share are options to purchase common stock where the option exercise price is 
greater than the average market price of our common stock during the period reported.

Foreign Currency Translation—Assets and liabilities denominated in foreign currencies are translated into 

U.S. dollars, the reporting currency, at the exchange rate prevailing at the balance sheet date.  Revenue and expenses 
denominated in foreign currencies are translated into U.S. dollars at the monthly average exchange rate for the 
period and the translation adjustments are reported as an element of accumulated other comprehensive (loss) income 
on the consolidated balance sheets.

57

Segment Reporting—We identify our operating segments according to how our business activities are 
managed and evaluated.  Our operating segments have been aggregated and are reported as one reportable segment 
based on the similar nature of products sold, production, merchandising and distribution processes involved, target 
customers and economic characteristics.

Recent Accounting Standards—In August 2018, the Financial Accounting Standards Board (“FASB”) 

issued a new standard over customer’s accounting for implementation costs incurred in a cloud computing 
arrangement that is a service contract.  The standard requires implementation costs incurred in a hosting 
arrangement that is a service contract be accounted for in accordance with ASC 350-40.  The new standard is 
effective for annual periods beginning after December 15, 2019, with early adoption permitted.  We are currently 
evaluating the impact of this standard on our consolidated financial statements.

In January 2017, the FASB issued a new standard simplifying the test for goodwill impairment.  The standard 
eliminates Step 2 from the goodwill impairment test. The standard requires entities perform the goodwill impairment 
test by comparing the fair value of a reporting unit to its carrying amount and recognize the impairment charge for 
the amount by which the carrying amount exceeds the reporting unit’s fair value, not to exceed the total goodwill 
allocated to that reporting unit. The new standard is effective for annual or interim goodwill impairment tests in 
fiscal years beginning after December 15, 2019, with early adoption permitted.  We do not expect this standard to 
have any impact on our consolidated financial statements.

In February 2016, the FASB issued a comprehensive standard related to lease accounting to increase 
transparency and comparability among organizations.  The standard requires the recognition of right-of-use assets 
and lease liabilities on the balance sheet and disclosure of key information about leasing arrangements.  In July 
2018, the FASB issued an update that allows companies an additional optional transition method to recognize a 
cumulative effect adjustment to the opening balance of retained earnings recorded at the beginning of the period of 
adoption.  The new standard is effective for the fiscal year beginning after December 15, 2018. 

We will adopt this standard for the fiscal year beginning February 3, 2019, using the optional transition 

method.  We expect to elect the package of practical expedients available upon adoption that allows us (1) to not 
reassess whether expired or existing contracts contain leases, (2) to not reassess lease classification for existing 
leases, and (3) to not reassess initial direct costs for existing leases.  

We are finalizing the adoption of this standard, which includes the implementation of a lease accounting 

system, as well as updating business processes and internal controls over financial reporting.  All of our 707 retail 
store locations at the time of adoption are subject to operating lease arrangements.  We expect the impact to our 
consolidated balance sheet will be material, with right-of-use assets and operating lease liabilities of greater than 
$300.0 million.  We do not expect this standard to have a material impact on our consolidated statement of income 
or cash flows. 

In January 2016, the FASB issued a new standard related primarily to accounting for equity investments, 
financial liabilities where the fair value option has been elected, and the presentation and disclosure requirements for 
financial instruments.  There will no longer be an available-for-sale classification for equity securities and therefore, 
no changes in fair value will be reported in other comprehensive (loss) income for equity securities with readily 
determinable fair values.  We adopted this standard for the fiscal year ended February 2, 2019 and it did not have a 
material impact on our consolidated financial statements.

In May 2014, the FASB issued a comprehensive new revenue recognition standard codified under ASC 

606.  The new standard allowed for a full retrospective approach to transition or a modified retrospective 
approach.  This guidance was effective for fiscal years beginning after December 15, 2017.  On February 4, 2018, 
we adopted this standard using the modified retrospective approach.  Results at February 2, 2019 and for the year 
ended February 2, 2019 are presented under ASC 606, while results at February 3, 2018 and January 28, 2017 and 
for the year ended February 3, 2018 and January 28, 2017 continue to be reported in accordance with our historical 
accounting under ASC Topic 605, Revenue Recognition. 

The adoption of ASC 606 resulted in a change to the timing of revenue recognition on ecommerce sales from 
delivery to shipment and the timing of revenue recognition on gift card breakage from remote to in proportion to the 

58

patterns of rights exercised by our customers.  We recorded an increase to retained earnings of $2.1 million, net of 
$0.6 million in taxes, as of February 4, 2018 due to the cumulative effect of adopting ASC 606.  The cumulative 
effect resulted in a decrease in other liabilities of $3.1 million and inventory of $0.4 million, as well as $0.4 million 
decrease in our deferred tax assets and $0.2 million increase in income taxes payable.  The impact of adopting ASC 
606 was not material to the condensed consolidated financial statements for the year ended February 2, 2019.  

We elected to use the practical expedients to account for shipping and handling costs that occur after the 

customer obtains control of the goods as fulfillment costs.  We accrue the expense of shipping and handling costs 
when product is shipped.  We also elected to exclude from net sales the tax amounts collected from our customers to 
be remitted to governmental authorities. 

3. Revenue

The following table disaggregates net sales by geographic region (in thousands): 

United States.................................................................................  
Canada ..........................................................................................  
Europe...........................................................................................  
Australia........................................................................................  
Net sales ..................................................................................

  February 2,  
2019
$ 814,153  
55,184  
101,149  
8,131  
 $ 978,617 

$

Fiscal Year Ended
February 3,
2018
774,193  
53,569  
91,729  
7,910  
927,401 

 $

January 28,
2017
710,976 
42,843 
79,067 
3,382 
836,268  

$

 $

4. Cash, Cash Equivalents and Marketable Securities

The following tables summarize the estimated fair value of our cash, cash equivalents and marketable 

securities and the gross unrealized holding gains and losses (in thousands):

February 2, 2019

Gross
Unrealized
Holding
Gains

Gross
Unrealized
Holding
Losses

Amortized
Cost

Estimated
Fair Value  

Cash and cash equivalents:

Cash .............................................................................   $
Money market funds....................................................  
Corporate debt securities .............................................  
Total cash and cash equivalents ........................................  
Marketable securities:

26,336    $
3,689   
22,397   
52,422   

U.S. treasury and government agency securities .........  
Corporate debt securities .............................................  
State and local government securities .........................  
Variable-rate demand notes .........................................  

4,326   
55,122   
51,462   
1,940   

Total marketable securities ...............................................   $ 112,850    $

—    $
—   
—   
—   

2   
98   
13   
—   
113    $

—    $
—   
—   
—   

26,336 
3,689 
22,397 
52,422 

4,328 
—   
55,212 
(8)  
51,432 
(43)  
—   
1,940 
(51)   $ 112,912  

59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
February 3, 2018

Gross
Unrealized
Holding
Gains

Gross
Unrealized
Holding
Losses

Amortized
Cost

Estimated
Fair Value  

Cash and cash equivalents:

Cash..............................................................................  $
Money market funds .................................................... 
Total cash and cash equivalents ........................................ 
Marketable securities:

21,911    $
2,130   
24,041   

State and local government securities.......................... 
Variable-rate demand notes ......................................... 
Total marketable securities................................................  $

68,620   
29,365   
97,985    $

—    $
—   
—   

9   
—   

9    $

 $

— 
—   
—   

21,911 
2,130 
24,041 

(130)  
—   
(130)   $

68,499 
29,365 
97,864  

All of our available-for-sale debt securities have an effective maturity date of two years or less and may be 

liquidated, at our discretion, prior to maturity.

The following tables summarize the gross unrealized holding losses and fair value for investments in an 
unrealized loss position, and the length of time that individual securities have been in a continuous loss position (in 
thousands):

February 2, 2019

  Less Than Twelve Months     12 Months or Greater    

Total

  Fair Value  

Unrealized
Losses

    Fair Value    

Unrealized
Losses

   Fair Value    

Unrealized
Losses

Marketable securities:

Corporate debt securities ..........................   $ 14,523    $
State and local government securities ......     26,986   
Total marketable securities ............................   $ 41,509    $

(8)  $
(20)   
(28)  $

—   $
9,548    
9,548   $

—    $ 14,523   $
(23)    36,534    
(23)  $ 51,057   $

(8)
(43)
(51)

February 3, 2018

  Less Than Twelve Months     12 Months or Greater    

Total

  Fair Value  

Unrealized
Losses

   Fair Value    

Unrealized
Losses

   Fair Value    

Unrealized
Losses

Marketable securities:

State and local government securities ......   $ 53,655    $
Total marketable securities ............................   $ 53,655    $

(129)  $
(129)  $

610   $
610   $

(1)  $ 54,265   $
(1)  $ 54,265   $

(130)
(130)

We did not record a realized loss for other-than-temporary impairments during the fiscal years ended February 

2, 2019, February 3, 2018 and January 28, 2017.

60

 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
   
   
       
      
       
      
 
 
 
 
 
 
 
 
 
 
 
     
   
   
       
      
       
      
 
 
5. Receivables

Receivables consisted of the following (in thousands):

February 2,
2019

February 3,
2018

Credit cards receivable ...........................................................  $
Vendor receivable .................................................................. 
Insurance receivable ............................................................... 
Tenant allowances receivable................................................. 
Income tax receivable............................................................. 
Other receivables.................................................................... 
Receivables.............................................................................  $

10,813   $
3,065  
1,076  
675  
201  
1,946  
17,776   $

9,743 
3,497 
843 
678 
1,008 
1,258 
17,027  

6. Fixed Assets

Fixed assets consisted of the following (in thousands):

Leasehold improvements ..........................................................  $
Fixtures...................................................................................... 
Buildings, land and building and land improvements............... 
Computer equipment, software, store equipment and other ..... 
Fixed assets, at cost ................................................................... 
Less: Accumulated depreciation ............................................... 
Fixed assets, net ........................................................................  $

February 2,
2019
186,431    $
88,543   
28,189   
35,253   
338,416   
(217,913) 
120,503    $

February 3,
2018
183,424 
88,267 
28,160 
35,782 
335,633 
(206,781)
128,852  

Depreciation expense on fixed assets is recognized on our consolidated income statement as follows (in 

thousands):

Cost of goods sold............................................. $
Selling, general and administrative
   expenses .........................................................  
Depreciation expense................................... $

Fiscal Year Ended
 February 2, 2019   February 3, 2018   January 28, 2017  
1,049 

1,284  $

985  $

24,844   
26,128  $

25,246   
26,231  $

25,843 
26,892  

Impairment of Long-Lived Assets—We recorded $1.7 million, $1.6 million and $1.9 million of impairment 
of long-lived assets in selling, general and administrative expenses on the consolidated statements of income for the 
years ended February 2, 2019, February 3, 2018 and January 28, 2017.

7. Goodwill and Intangible Assets

The following tables summarize the changes in the carrying amount of goodwill (in thousands):

Balance as of January 28, 2017 ......................................  $
Effects of foreign currency translation...........................   
Balance as of February 3, 2018 ......................................   
Effects of foreign currency translation...........................   
Balance as of February 2, 2019 ......................................  $

56,001 
6,911 
62,912 
(4,099)
58,813  

There was no impairment of goodwill for the fiscal years ended February 2, 2019, February 3, 2018 and 

January 28, 2017.

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes the gross carrying amount, accumulated amortization and the net carrying 

amount of intangible assets (in thousands):

Gross Carrying
Amount

February 2, 2019
Accumulated
Amortization   

Intangible
Assets, Net  

Intangible assets not subject to amortization:

Trade names and trademarks...................................  $

15,147   $

—   $ 15,147 

Intangible assets subject to amortization:

Developed technology.............................................   
Customer relationships............................................   
Non-compete agreements........................................   
Total intangible assets...................................................  $

3,437    
2,546    
218    
21,348   $

3,437    
2,546    
105    

— 
— 
113 
6,088   $ 15,260  

Gross Carrying
Amount

February 3, 2018
Accumulated
Amortization   

Intangible
Assets, Net  

Intangible assets not subject to amortization:

Trade names and trademarks...................................  $

16,525   $

—   $ 16,525 

Intangible assets subject to amortization:

Developed technology.............................................   
Customer relationships............................................   
Non-compete agreements........................................   
Total intangible assets...................................................  $

3,743    
2,774    
239    
23,281   $

3,743    
2,774    
68    

— 
— 
171 
6,585   $ 16,696  

There was no impairment of intangible assets for the fiscal years ended February 2, 2019, February 3, 2018 

and January 28, 2017. 

Amortization expense of intangible assets for each of the fiscal years ended February 2, 2019, February 3, 

2018 and January 28, 2017 was $0.1 million.  Amortization expense of intangible assets is recorded in selling, 
general and administrative expense on the consolidated statements of income.

8. Other Liabilities

Other liabilities consisted of the following (in thousands):

Accrued indirect taxes ............................................................  $
Accrued payables....................................................................   
Unredeemed gift cards............................................................   
Allowance for sales returns ....................................................   
Deferred revenue ....................................................................   
Other current liabilities ...........................................................   
Other liabilities .......................................................................  $

  February 2, 2019    February 3, 2018  
7,121 
5,497 
6,410 
2,563 
2,565 
2,711 
26,867  

6,373   $
5,626    
4,279    
3,304    
2,167    
1,745    
23,494   $

9. Revolving Credit Facilities and Debt

On December 7, 2018, the Company entered into a secured credit agreement with Wells Fargo Bank, N.A., 

which provided us with a senior secured credit facility (“credit facility”) of up to $35.0 million.  The secured 
revolving credit facility is available for working capital and other general corporate purposes.  The senior secured 
credit facility provides for the issuance of standby letters of credit in an amount not to exceed $17.5 million 
outstanding at any time and with a term not to exceed 365 days.  The commercial line of credit provides for the 
issuance of commercial letters of credit in an amount not to exceed $10.0 million and with terms not to exceed 120 
days.  The amount of borrowings available at any time under our credit facility is reduced by the amount of standby 

62

 
 
 
 
 
 
  
   
    
    
  
   
     
     
  
 
 
 
 
 
 
  
   
    
    
  
   
     
     
  
 
 
 
and commercial letters of credit outstanding at that time.  The credit facility replaces our asset-based revolving 
credit agreement (“ABL Facility”) with Wells Fargo Bank, N.A., which provided for a senior secured revolving 
credit facility of up to $100 million, subject to a borrowing base, with a letter of credit sub-limit of $10 million, 
which was entered into on February 5, 2016 and was to mature on February 5, 2021.  All obligations under the credit 
facility are joint and several with Zumiez Services and guaranteed by certain of our subsidiaries.  The credit facility 
is secured by a first-priority security interest in substantially all of the personal property (but not the real property) of 
the borrowers and guarantors.  Amounts borrowed under the credit facility bear interest at an adjusted LIBOR rate 
plus a margin of 1.25% per annum.

The credit facility contains various representations, warranties and restrictive covenants that, among other 
things and subject to specified circumstances and exceptions, restrict our ability to incur indebtedness (including 
guarantees), grant liens, make investments, pay dividends or distributions with respect to capital stock, make 
prepayments on other indebtedness, engage in mergers, dispose of certain assets or change the nature of their 
business.  The credit facility contains certain financial maintenance covenants that generally require the Registrant 
to have net income after taxes of at least $5.0 million on a trailing four-quarter basis and a quick ratio of 1.25:1.0 at 
the end of each fiscal quarter.  The credit facility contains certain affirmative covenants, including reporting 
requirements such as delivery of financial statements, certificates and notices of certain events, maintaining 
insurance, and providing additional guarantees and collateral in certain circumstances.  The credit facility includes 
customary events of default including non-payment of principal, interest or fees, violation of covenants, inaccuracy 
of representations or warranties, cross-default to other material indebtedness, bankruptcy and insolvency events, 
invalidity or impairment of guarantees or security interests, material judgments and change of control. 

There were no borrowings outstanding under the credit facility at February 2, 2019 or the ABL Facility at 
February 3, 2018.  We had no open commercial letters of credit outstanding under our secured revolving credit 
facility or ABL Facility at February 2, 2019 or February 3, 2018, respectively.

Additionally, we terminated our revolving lines of credit with UniCredit Bank Austria and Commerzbank 

Germany during fiscal 2018.  At February 2, 2019, we had no available lines of credit or borrowings outstanding.  
At February 3, 2018, we had available lines of credit up to 20.5 million Euro ($25.6 million) and $0.9 million in 
borrowings outstanding at February 3, 2018. 

10. Commitments and Contingencies

Operating Leases—Total rent expense is as follows (in thousands):

Fiscal Year Ended

Minimum rent expense ............................................  $ 79,761  $
Contingent rent expense...........................................   
3,901   
Total rent expense (1) ..............................................  $ 83,662  $

  February 3, 2018   January 28, 2017  
73,888 
2,618 
76,506  

77,443  $
3,337   
80,780  $

February 
2, 2019

(1)

Total rent expense does not include real estate taxes, insurance, common area maintenance charges and other 
executory costs, which were $40.9 million, $41.6 million and $41.3 million for the fiscal years ended 
February 2, 2019, February 3, 2018 and January 28, 2017.

Future minimum lease payments at February 2, 2019 are as follows (in thousands):

Fiscal 2019......................................................................  $
Fiscal 2020...................................................................... 
Fiscal 2021...................................................................... 
Fiscal 2022...................................................................... 
Fiscal 2023...................................................................... 
Thereafter........................................................................ 
Total (1) ..........................................................................  $

69,293 
66,364 
60,962 
55,155 
45,503 
94,024 
391,301  

63

 
 
 
 
 
 
 
 
 
 
 
 
 
(1) Amounts in the table do not include contingent rent and real estate taxes, insurance, common area 

maintenance charges and other executory costs obligations.

Purchase Commitments—At February 2, 2019 and February 3, 2018, we had outstanding purchase orders to 
acquire merchandise from vendors of $216.6 million and $208.5 million, respectively.  We have an option to cancel 
these commitments with no notice prior to shipment, except for certain private label, packaging supplies and 
international purchase orders in which we are obligated to repay contractual amounts upon cancellation.

Litigation—We are involved from time to time in claims, proceedings and litigation arising in the ordinary course 

of business.  We have made accruals with respect to these matters, where appropriate, which are reflected in our 
consolidated financial statements.  For some matters, the amount of liability is not probable or the amount cannot be 
reasonably estimated and therefore accruals have not been made.  We may enter into discussions regarding settlement of 
these matters, and may enter into settlement agreements, if we believe settlement is in the best interest of our shareholders.

A putative class action, Alexia Herrera, on behalf of herself and all other similarly situated, v. Zumiez Inc., was 

filed against us in the Eastern District Count of California, Sacramento Division under case number 2:16-cv-01802-SB in 
August 2016. Alexandra Bernal filed the initial complaint and then in October 2016 added Alexia Herrera as a named 
plaintiff and Alexandra Bernal left the case.  The putative class action lawsuit against us alleges, among other things, 
various violations of California’s wage and hour laws, including alleged violations of failure to pay reporting time.  In 
May 2017 we moved for judgment on the pleadings in that plaintiff’s cause of action for reporting-time pay should fail as 
a matter of law as the plaintiff and the other putative class members did not “report for work” with respect to certain shifts 
on which the plaintiff’s claims are based.  In August 2017, the court denied the motion. However, in October 2017 the 
district court certified the order denying the motion for judgment on the pleadings for immediate interlocutory review by 
the United States Court of Appeals for the Ninth Circuit.  We then filed a petition for permission to appeal the order 
denying the motion for judgment on the pleadings with the United States Court of Appeals for the Ninth Circuit, which 
petition was then granted in January 2018.  Our opening appellate brief was filed on June 6, 2018 and the plaintiff’s 
answering appellate brief was filed August 6, 2018.  Our reply brief to the Plaintiff’s answering appellate brief was filed 
on September 26, 2018 and oral arguments are scheduled to be held on February 4, 2019.  Given the current status of this 
case, we are unable to express a view regarding the ultimate outcome or, if the outcome is adverse, to estimate an amount, 
or range, of reasonably possible loss. We have defended this case vigorously and will continue to do so.  

Insurance Reserves—We use a combination of third-party insurance and self-insurance for a number of risk 
management activities including workers’ compensation, general liability and employee-related health care benefits.  We 
maintain reserves for our self-insured losses, which are estimated based on actuarial based analysis of historical claims 
experience.  The self-insurance reserve at for both February 2, 2019 and February 3, 2018 was $2.1 million.

11. Fair Value Measurements

We apply the following fair value hierarchy, which prioritizes the inputs used to measure fair value into three 

levels and bases the categorization within the hierarchy upon the lowest level of input that is available and 
significant to the fair value measurement:

(cid:129)

(cid:129)

(cid:129)

Level 1—Quoted prices in active markets for identical assets or liabilities;

Level 2—Quoted prices for similar assets or liabilities in active markets or inputs that are observable; and

Level 3—Inputs that are unobservable.

64

 
The following tables summarize assets measured at fair value on a recurring basis (in thousands):

Level 1

February 2, 2019
Level 2

Level 3

Cash equivalents:

Money market funds ............................................  $
Corporate debt securities......................................   

3,689   $
22,397    

—   $

— 

Marketable securities:

Treasury and agency securities ............................   
Corporate debt securities......................................   
State and local government securities..................   
Variable-rate demand notes .................................   

—    
—    
—    
—    

4,328    
55,212    
51,432    
1,940    

Long-term other assets:

Money market funds ............................................   
Total...........................................................................  $

1,404    
—    
27,490   $ 112,912   $

— 
— 
— 
— 

— 
—  

Level 1

February 3, 2018
Level 2

Level 3

Cash equivalents:

Money market funds.............................................  $

2,130   $

—   $

Marketable securities:

State and local government securities ..................   
Variable-rate demand notes..................................   

—    
—    

68,499    
29,365    

Long-term other assets:

Money market funds.............................................   
Equity investments ...............................................   
Total ...........................................................................  $

1,437    
—    
3,567   $

—    
—    
97,864   $

— 

— 
— 

— 
151 
151  

The Level 2 marketable securities primarily include state and local municipal securities, corporate debt 
securities and variable-rate demand notes.  Fair values are based on quoted market prices for similar assets or 
liabilities or determined using inputs that use readily observable market data that are actively quoted and can be 
validated through external sources, including third-party pricing services, brokers and market transactions.  We 
review the pricing techniques and methodologies of the independent pricing service for Level 2 investments and 
believe that its policies adequately consider market activity, either based on specific transactions for the security 
valued or based on modeling of securities with similar credit quality, duration, yield and structure that were recently 
traded.  We monitor security-specific valuation trends and we make inquiries with the pricing service about material 
changes or the absence of expected changes to understand the underlying factors and inputs and to validate the 
reasonableness of the pricing.

Assets measured at fair value on a nonrecurring basis include items such as long-lived assets resulting from 

impairment, if deemed necessary.  There were no material assets measured at fair value on a nonrecurring basis for 
the fiscal years ended February 2, 2019 and February 3, 2018.

12. Stockholders’ Equity

Share Repurchase—In December 2015, our Board of Directors authorized us to repurchase up to $70.0 

million of our common stock. This program was expired as of January 28, 2017.  In December 2018, our Board of 
Directors authorized us to repurchase up to $75.0 million of our common stock. This program is expected to 
continue through February 1, 2020, unless the time period is extended or shortened by the Board of Directors.  At 
February 3, 2019, there is $75.0 million available for share repurchase under the current share repurchase program.

65

 
 
 
 
 
 
   
   
 
   
     
     
  
     
  
   
     
     
  
   
     
     
  
 
 
 
 
 
 
   
   
 
   
     
     
  
   
     
     
  
   
     
     
  
 
Accumulated Other Comprehensive (Loss) Income—The component of accumulated other comprehensive 
(loss) income and the adjustments to other comprehensive (loss) income for amounts reclassified from accumulated 
other comprehensive (loss) income into net income is as follows (in thousands):

Foreign
currency
translation
adjustments  

Net unrealized
gains (losses) on
available-for-
sale investments  

Accumulated other
comprehensive
income (loss)

Balance at January 30, 2016 ..........................................................  $
Other comprehensive loss, net (1) ................................................. 
Balance at January 28, 2017 ..........................................................  $
Other comprehensive income, net (1)............................................ 
Balance at February 3, 2018 ..........................................................  $
Other comprehensive loss, net (1) ................................................. 
Balance at February 2, 2019 ..........................................................  $

(15,136)  $
(1,338)   
(16,474)  $
16,583     
109    $
(9,379)   
(9,270)  $

(111)  $
97     
(14)  $
(60)   
(74)  $
120     
46    $

(15,247)
(1,241)
(16,488)
16,523 
35 
(9,259)
(9,224)

(1) Other comprehensive (loss) income before reclassifications is net of taxes of less than $0.1 million for the 
fiscal years ended February 2, 2019, February 3, 2018 and January 28, 2017 for both net unrealized gains 
(losses) on available-for-sale investments and accumulated other comprehensive (loss) income.  Foreign 
currency translation adjustments are not adjusted for income taxes as they relate to permanent investments in 
our international subsidiaries.

13. Equity Awards

General—We maintain several equity incentive plans under which we may grant incentive stock options, 
nonqualified stock options, stock bonuses, restricted stock awards, restricted stock units and stock appreciation 
rights to employees (including officers), non-employee directors and consultants.

Stock-Based Compensation—Total stock-based compensation expense is recognized on our consolidated 

income statements as follows (in thousands):

Cost of goods sold............................................. $
Selling, general and administrative expenses ...  
Total stock-based compensation expense ......... $

Fiscal Year Ended
 February 2, 2019   February 3, 2018   January 28, 2017  
928 
3,650 
4,578  

1,001  $
4,031   
5,032  $

1,130  $
4,741   
5,871  $

At February 2, 2019, there was $7.9 million of total unrecognized compensation cost related to unvested stock 

options and restricted stock.  This cost has a weighted-average recognition period of 1.2 years.

66

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Restricted Equity Awards —The following table summarizes the activity of restricted stock awards and 

restricted stock units, collectively defined as “restricted equity awards” (in thousands, except grant date weighted-
average fair value):

Restricted Equity 
Awards

Grant Date
Weighted-
Average Fair
Value

Intrinsic
Value

Outstanding at January 30, 2016 ..............................   
Granted .....................................................................   
Vested.......................................................................   
Forfeited ...................................................................   
Outstanding at January 28, 2017 ..............................   
Granted .....................................................................   
Vested.......................................................................   
Forfeited ...................................................................   
Outstanding at February 3, 2018 ..............................   
Granted .....................................................................   
Vested.......................................................................   
Forfeited ...................................................................   
Outstanding at February 2, 2019 ..............................   

286    $
301    $
(128)  $
(17)  $
442    $
290    $
(183)  $
(25)  $
524    $
262    $
(217)  $
(25)  $
544    $

30.32     
19.06     
29.54     
25.78     
23.05     
17.20     
22.67     
19.56     
20.11     
23.94     
20.85     
20.70     
21.63  $ 13,684  

The following table summarizes additional information related to restricted equity awards activity (in 

thousands):

Vest date fair value of restricted
   stock vested .................................................... $

4,627  $

3,116  $

2,404  

Fiscal Year Ended
 February 2, 2019   February 3, 2018   January 28, 2017  

Stock Options—We had 0.3 million stock options outstanding at February 2, 2019 with a grant date weighted 

average exercise price of $23.06.  We had 0.3 million stock options outstanding at February 3, 2018 with a grant 
date weighted average exercise price of $22.82 and 0.2 million stock options outstanding at January 28, 2017 with a 
grant date weighted average exercise price of $25.61. 

Employee Stock Purchase Plan—We offer an Employee Stock Purchase Plan (“ESPP”) for eligible 
employees to purchase our common stock at a 15% discount of the lesser of fair market value of the stock on the 
first business day or the last business day of the offering period, subject to maximum contribution thresholds.  The 
number of shares issued under our ESPP was less than 0.1 million for each of the fiscal years ended February 2, 
2019, February 3, 2018 and January 28, 2017.

14. Income Taxes

The components of earnings before income taxes are (in thousands):

United States...................................................  $
Foreign............................................................   
Total earnings before income taxes...........  $

Fiscal Year Ended
 February 2, 2019    February 3, 2018    January 28, 2017  
35,456 
4,768 
40,224  

54,397   $
(5,994)  
48,403   $

68,276   $
(5,946)  
62,330   $

67

 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The components of the provision for income taxes are (in thousands):

Fiscal Year Ended
 February 2, 2019    February 3, 2018   January 28, 2017  

Current:

Federal.......................................................................... $
State and local ..............................................................  
Foreign .........................................................................  
Total current ...........................................................  

Deferred:

Federal..........................................................................  
State and local ..............................................................  
Foreign .........................................................................  
Total deferred .........................................................  
Provision for income taxes ..................................... $

14,374   $
3,481    
1,079    
18,934    

(1,186)  
(443)  
(180)  
(1,809)  
17,125   $

14,514  $
2,477   
1,328   
18,319   

2,598   
237   
447   
3,282   
21,601  $

13,350 
2,338 
1,187 
16,875 

(1,855)
(266)
(434)
(2,555)
14,320  

The reconciliation of the income tax provision at the U.S. federal statutory rate to our effective income tax rate 

is as follows: 

 February 2, 2019 

Fiscal Year Ended
 February 3, 2018 

 January 28, 2017 

U.S. federal statutory tax rate......................................  
State and local income taxes, net of federal effect......  
Change in valuation allowance ...................................  
Foreign earnings, net...................................................  
Other............................................................................  
Effective tax rate....................................................  

21.0%  
4.1 
3.0 
(0.3)   
(0.3)   
27.5%  

33.7%  
3.9 
7.0 
0.6 
(0.6)   
44.6%  

35.0%
3.1 
— 
(2.3)
(0.2)
35.6%

On December 22, 2017, the U.S. Tax Cuts and Jobs Act, a significant modification of existing U.S. federal tax 

legislation, was enacted which reduced our U.S. federal tax rate from 35.0% to 21.0%, effective January 1, 2018. 
The statutory tax rate for fiscal 2018 and fiscal 2017 reflects the change in tax rate. The decrease in rate resulted in a 
decrease in our provision for income taxes of $8.7 million and $0.5 million for fiscal years ended February 2, 2019, 
February 3, 2018, respectively. 

The components of deferred income taxes are (in thousands):

  February 2, 2019     February 3, 2018  

Deferred tax assets:

Deferred rent...................................................................................   $
Net operating losses........................................................................  
Employee benefits, including stock-based compensation ..............  
Accrued liabilities...........................................................................  
Inventory ........................................................................................  
Other ...............................................................................................  
Total deferred tax assets............................................................  

Deferred tax liabilities:

Property and equipment..................................................................  
Goodwill and other intangibles ......................................................  
Other ...............................................................................................  
Total deferred tax liabilities ......................................................  
Net valuation allowances ..........................................................  
Net deferred tax assets ..............................................................   $

11,037    $
11,480   
2,050   
1,341   
1,148   
1,130   
28,186   

(8,328) 
(8,706) 
(708) 
(17,742) 
(5,185) 
5,259    $

11,968 
9,809 
1,757 
1,586 
981 
721 
26,822 

(9,813)
(8,355)
(903)
(19,071)
(3,577)
4,174  

68

 
 
 
 
 
    
      
     
 
  
     
    
  
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
At February 2, 2019 and February 3, 2018, we had foreign net operating loss carryovers that could be utilized 

to reduce future years’ tax liabilities of $46.1 million and $39.1 million, respectively. The tax-effected foreign net 
operating loss carryovers were $11.5 million and $9.8 million at February 2, 2019 and February 3, 2018, 
respectively.  The net operating loss carryovers have an indefinite carryfoward period and currently will not expire.

At February 2, 2019 and February 3, 2018, we had valuation allowances on our deferred tax assets of $5.2 

million and $3.6 million, respectively, due to the uncertainty of the realization of certain deferred tax assets related 
to foreign net operating loss carryovers. 

We file income tax returns in the U.S. federal jurisdiction and various state and foreign jurisdictions.  Our U.S. 
federal income tax returns are no longer subject to examination for years before fiscal 2017 and with few exceptions, 
we are no longer subject to U.S. state examinations for years before fiscal 2014. We are no longer subject to 
examination for all foreign income tax returns before fiscal 2013.

15. Earnings per Share, Basic and Diluted

The following table sets forth the computation of basic and diluted earnings per share (in thousands, except 

per share amounts):

Net income .....................................................................................   $
Weighted average common shares for basic earnings
   per share ......................................................................................    
Dilutive effect of stock options and restricted stock......................    
Weighted average common shares for diluted earnings
   per share ......................................................................................    
Basic earnings per share.................................................................   $
Diluted earnings per share .............................................................   $

Fiscal Year Ended
  February 2, 2019    February 3, 2018    January 28, 2017  
25,904 

45,205   $

26,802   $

24,936    
276    

24,679    
199    

25,212    
1.81   $
1.79   $

24,878    
1.09   $
1.08   $

24,727 
181 

24,908 
1.05 
1.04  

Total anti-dilutive common stock options not included in the calculation of diluted earnings per share were 0.1 

million, 0.3 million and 0.2 million for the fiscal years ended February 2, 2019, February 3, 2018 and January 28, 
2017, respectively.

16. Related Party Transactions

The Zumiez Foundation is a charitable based nonprofit organization focused on meeting various needs of the 

under-privileged.  Our Chairman of the Board is also the President of the Zumiez Foundation.  We committed 
charitable contributions to the Zumiez Foundation of $0.9 million, $0.8 million and $0.7 million for the fiscal years 
ended February 2, 2019, February 3, 2018, and January 28, 2017, respectively.  We have accrued charitable 
contributions payable to the Zumiez Foundation of $0.8 million and $0.7 million at February 2, 2019 and February 
3, 2018, respectively.

69

 
 
 
 
 
 
17. Segment Reporting

Our operating segments have been aggregated and are reported as one reportable segment based on the similar 

nature of products sold, production, merchandising and distribution processes involved, target customers and 
economic characteristics.

The following table is a summary of product categories as a percentage of merchandise sales:

 February 2, 2019 

Fiscal Year Ended
 February 3, 2018 

 January 28, 2017 

Men's Apparel ..........................................   
Accessories...............................................   
Footwear...................................................   
Women's Apparel .....................................   
Hardgoods ................................................   
Total ....................................................   

41%   
17%   
17%   
14%   
11%   
100%   

41%   
18%   
16%   
14%   
11%   
100%   

37%
20%
18%
13%
12%
100%

The following tables present summarized geographical information (in thousands):

Fiscal Year Ended
 February 2, 2019   February 3, 2018   January 28, 2017  

Net sales (1):
United States...................................................... $
Foreign...............................................................  
Total net sales............................................... $

814,153  $
164,464   
978,617  $

774,193  $
153,208   
927,401  $

710,976 
125,292 
836,268  

 February 2, 2019   February 3, 2018  

Long-lived assets:

United States .....................................................  $
Foreign ..............................................................   
Total long-lived assets .................................  $

100,509  $
27,174   
127,683  $

105,821 
29,873 
135,694  

(1) Net sales are allocated based on the location in which the sale was originated.  Store sales are allocated based 
on the location of the store and ecommerce sales are allocated to the U.S. for sales on zumiez.com and to 
foreign for sales on zumiez.ca, blue-tomato.com and fasttimes.com.au.

70

 
 
 
 
 
 
 
 
 
 
 
    
     
     
 
 
 
    
     
 
 
EXHIBIT INDEX

3.1

3.2

4.1

10.15

10.20

10.21

10.22

10.23

10.24

10.27

10.28

Articles of Incorporation. [Incorporated by reference to Exhibit 3.1 to the Company’s Registration 
Statement on Form S-1 (file No. 333-122865)]

Bylaws, as amended and restated May 21, 2014 and Amendment No.1, dated as of May 21, 2015, to 
Bylaws of Zumiez Inc. (as previously Amended and Restated as of May 21, 2014 [Incorporated by 
reference to Exhibit 3.2 to the Company’s Current Report on Form 8-K filed on May 23, 2014 and Exhibit 
to the Company’s Form 8-K filed on May 22, 2015]

Form of Common Stock Certificate of Zumiez Inc. [Incorporated by reference to Exhibit 4.1 to the 
Company’s Registration Statement on Form S-1 (file No. 333-122865)]

Zumiez Inc. 2005 Equity Incentive Plan, as amended and restated effective May 27, 2009. [Incorporated by 
reference from Exhibit 10.15 to the Form 8-K filed by the Company on June 1, 2009]

Zumiez Inc. 2014 Equity Incentive Plan. [Incorporated by reference to Exhibit 10.20 to the Company’s 
Current Report on Form 8-K filed on May 23, 2014]

Form of Restricted Stock Award Agreement and Terms and Conditions. [Incorporated by reference to 
Exhibit 10.21 to the Company’s Current Report on Form 8-K filed on May 23, 2014]

Form of Stock Option Award Agreement and Terms and Conditions. [Incorporated by reference to Exhibit 
10.22 to the Company’s Current Report on Form 8-K filed on May 23, 2014]

Zumiez Inc. 2014 Employee Stock Purchase Plan. [Incorporated by reference to Exhibit 10.23 to the 
Company’s Current Report on Form 8-K filed on May 23, 2014]

Form of Indemnification Agreement. [Incorporated by reference to Exhibit 10.24 to the Company’s 
Current Report on Form 8-K filed on May 23, 2014]

Credit Agreement dated as of February 5, 2016 among Zumiez Services Inc., as the lead borrower, for the 
borrowers and guarantors named therein and Wells Fargo Bank, National Association, as agent and L/C 
issuer and other lender parties thereto. [Incorporated by reference to Exhibit 10.27 to the Company’s Form 
8-K filed on February 8, 2016]

Credit Agreement dated as of December 7, 2018 by and among Zumiez Inc., Zumiez Services Inc. and 
Wells Fargo Bank, National Association. [Incorporated by reference to Exhibit 10.28 to the Form 8-K filed 
by the Company on December 7, 2018]

21.1

  Subsidiaries of the Company.

23.1

  Consent of Moss Adams LLP, Independent Registered Public Accounting Firm.

31.1

31.2

32.1

Certification of the Principal Executive Officer pursuant to Rule 13a-14(a)/15d-14(a) of the Securities 
Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 
2002.

Certification of the Principal Financial Officer (Principal Accounting Officer) pursuant to Rule 13a-
14(a)/15d-14(a) of the Securities Exchange Act of 1934, as amended, as adopted pursuant to Section 302 of 
the Sarbanes-Oxley Act of 2002.

Certifications of the Principal Executive Officer and Principal Financial Officer (Principal Accounting 
Officer) pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350.

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
101

The following materials from Zumiez Inc.’s Annual Report on Form 10-K for the annual period ended 
February 2, 2019, formatted in XBRL (eXtensible Business Reporting Language):
(i) Consolidated Balance Sheets at February 2, 2019 and February 3, 2018; (ii) Consolidated Statements of 
Income for the fiscal years ended February 2, 2019, February 3, 2018 and January 28, 2017; (iii) 
Consolidated Statements of Comprehensive Income for the fiscal years ended February 2, 2019, February 
3, 2018 and January 28, 2017; (iv) Consolidated Statements of Changes in Shareholders’ Equity for the 
fiscal years ended February 2, 2019, February 3, 2018 and January 28, 2017; (v) Consolidated Statements 
of Cash Flows for the fiscal years ended February 2, 2019, February 3, 2018 and January 28, 2017; and (vi) 
Notes to Consolidated Financial Statements.

Copies of Exhibits may be obtained upon request directed to the attention of our Chief Legal Officer and Secretary, 
4001 204th Street SW, Lynnwood, Washington 98036, and are available at the SEC’s website found at 
www.sec.gov.

72

 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has 

duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

ZUMIEZ INC.
/S/ RICHARD M. BROOKS
Signature
By: Richard M. Brooks 

Chief Executive Officer and Director 
(Principal Executive Officer)

/S/ CHRISTOPHER C. WORK
Signature
By: Christopher C. Work, 

Chief Financial Officer (Principal Financial Officer 
and Principal Accounting Officer) 

March 18, 2019
Date

March 18, 2019
Date

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the 

following persons on behalf of the Registrant and in the capacities and on the dates indicated.  

/S/ THOMAS D. CAMPION
Signature
Thomas D. Campion, Chairman

March 18, 2019
Date

/S/ JAMES M. WEBER
Signature
James M. Weber, Director

/S/ MATTHEW L. HYDE
Signature
Matthew L. Hyde, Director

/S/ ERNEST R. JOHNSON
Signature
Ernest R. Johnson, Director

/S/ KALEN F. HOLMES
Signature
Kalen F. Holmes, Director

March 18, 2019
Date

/S/ SARAH G. MCCOY
Signature
Sarah G. McCoy, Director

March 18, 2019
Date

/S/TRAVIS D. SMITH
Signature
Travis D. Smith, Director

March 18, 2019
Date

/S/ SCOTT A. BAILEY
Signature
Scott A. Bailey, Director

March 18, 2019
Date

March 18, 2019
Date

March 18, 2019
Date

March 18, 2019
Date

73