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51job, Inc.

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FY2013 Annual Report · 51job, Inc.
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UNITED STATES
SECURITIES AND EXCHANGE  COMMISSION
WASHINGTON, D.C. 20549

FORM  20-F

(Mark One)
(cid:1) REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934

(cid:2) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

(cid:1) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from 

 to 

OR

(cid:1) SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2013

OR

Date of event requiring this shell company report 

Commission file number: 000-50841

51job,  Inc.
(Exact name of Registrant as specified in its charter)
N/A
(Translation of Registrant’s name into English)

Cayman Islands
(Jurisdiction of incorporation or organization)

Building 3
No. 1387, Zhang Dong Road
Shanghai 201203
People’s Republic of China
(Address of principal executive offices)

Rick Yan, Chief Executive Officer
Telephone: +(86-21) 6160-1888
Facsimile: +(86-21) 6879-6233
Building 3
No. 1387, Zhang Dong Road
Shanghai 201203
People’s Republic of China
(Name, telephone, e-mail and/or facsimile number and address of company contact person)

Securities registered or to be registered pursuant to Section 12(b) of the Act:

Title of Each Class

Common shares, par value US$0.0001 per share*

Name of Each Exchange on Which Registered

The NASDAQ Stock Market LLC
(The NASDAQ Global Select Market)

*

Not for trading but only in connection with the listing of American depositary shares, or ADSs, on the NASDAQ Stock Market LLC. The ADSs are registered under the
Securities Act of 1933, as amended, pursuant to a registration statement on Form F-6. Accordingly, the ADSs are exempt from registration under Section 12(b) of the
Securities Exchange Act of 1934, as amended, pursuant to Rule 12a-8 thereunder. Each ADS represents the right to receive two common shares of the Registrant.

Securities registered or to be registered pursuant to Section 12(g) of the Act:
None.
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:
None.

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report: 59,144,055
common shares, par value US$0.0001 per share.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

(cid:1) Yes (cid:2) No

If this is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange
Act of 1934.

(cid:1) Yes (cid:2) No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past
90 days.

(cid:2) Yes (cid:1) No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be
submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was
required to submit and post such files).

(cid:2) Yes (cid:1) No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of ‘‘accelerated filer and large
accelerated filer’’ in Rule 12b-2 of the Exchange Act. (Check one):

(cid:1) Large accelerated filer

(cid:2) Accelerated filer

(cid:1) Non-accelerated filer

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:

(cid:2) U.S. GAAP

(cid:1) International Financial Reporting Standards as issued by the International
Accounting Standards Board

(cid:1) Other

If ‘‘Other’’ has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected
to follow.

(cid:1) Item 17 (cid:1) Item 18

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

(cid:1) Yes (cid:2) No

TABLE OF CONTENTS

INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
FORWARD-LOOKING STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART I

Item 1.
Item 2.
Item 3.
Item 4.
Item 4A.
Item 5.
Item 6.
Item 7.
Item 8.
Item 9.
Item 10.
Item 11.
Item 12.

PART II

Item 13.
Item 14.
Item 15.
Item 16A.
Item 16B.
Item 16C.
Item 16D.
Item 16E.
Item 16F.
Item 16G.
Item 16H.

PART III

Item 17.
Item 18.
Item 19.

Identity of Directors, Senior Management and Advisers . . . . . . . . . . . . . . . . . .
Offer Statistics and Expected Timetable . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Key Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Information on the Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating and Financial Review and  Prospects . . . . . . . . . . . . . . . . . . . . . . . .
Directors, Senior Management and Employees . . . . . . . . . . . . . . . . . . . . . . . .
Major Shareholders and Related Party  Transactions . . . . . . . . . . . . . . . . . . . . .
Financial Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
The Offer and Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quantitative and Qualitative  Disclosures About Market Risk . . . . . . . . . . . . . .
Description of Securities Other than  Equity Securities . . . . . . . . . . . . . . . . . . .

Defaults, Dividend Arrearages and  Delinquencies . . . . . . . . . . . . . . . . . . . . . .
Material Modifications  to  the Rights of Security  Holders and  Use  of  Proceeds .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit Committee Financial Expert . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Code of Ethics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exemptions from the  Listing Standards for Audit  Committees . . . . . . . . . . . . .
Purchases of Equity Securities  by the Issuer and Affiliated Purchasers . . . . . . .
Change in Registrant’s Certifying Accountant . . . . . . . . . . . . . . . . . . . . . . . . .
Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mine Safety Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exhibit Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

ii
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46
46
65
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78
79
80
88
89

91
91
91
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92
92
92
93
93
93
93

94
94
94

i

Unless otherwise indicated, references in this annual report to:

(cid:127) ‘‘ADRs’’ are to the American depositary receipts that evidence  our ADSs;

INTRODUCTION

(cid:127) ‘‘ADSs’’ are to our American depositary shares, each of which represents two common shares;

(cid:127) ‘‘China’’ or the ‘‘PRC’’ are to the People’s Republic of China, excluding  for the  purpose of this

annual report Hong Kong, Macau and  Taiwan;

(cid:127) ‘‘RMB’’ are to Renminbi, the legal  currency  of the  PRC;

(cid:127) ‘‘shares’’ or ‘‘common shares’’ are to our common  shares, with par value US$0.0001 per share;

(cid:127) ‘‘U.S. GAAP’’ are to the generally accepted  accounting  principles in the United States of

America; and

(cid:127) ‘‘US$’’ are to U.S. dollars, the legal currency of  the United  States of America.

Unless the context indicates otherwise, ‘‘we,’’  ‘‘us,’’ ‘‘our  company,’’ ‘‘our’’  and ‘‘51job’’ refer to
51job, Inc., its predecessor entities and subsidiaries,  and, in the  context of describing our  operations,
also include our affiliated entities.

In addition, unless otherwise  indicated, references in this annual report to:

(cid:127) ‘‘51net’’ are to 51net.com Inc.;

(cid:127) ‘‘AdCo’’ are to Shanghai Qianjin Advertising Co., Ltd.;

(cid:127) ‘‘Qian Cheng’’ are to Beijing Qian  Cheng Si  Jin  Advertising  Co., Ltd.;

(cid:127) ‘‘Run  An’’ are to Beijing Run An Information Consultancy Co., Ltd.;

(cid:127) ‘‘Tech JV’’ are to Qianjin Network Information Technology (Shanghai) Co., Ltd.;

(cid:127) ‘‘Wang Cai AdCo’’ are to Shanghai  Wang Cai Advertising Co.,  Ltd.;

(cid:127) ‘‘Wang Ju’’ are to Shanghai Wang Ju Human Resource  Consulting Co., Ltd.;

(cid:127) ‘‘WFOE’’ are to Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd.; and

(cid:127) ‘‘Wuhan AdCo’’ are to Wuhan Mei Hao Qian Cheng Advertising Co., Ltd.

Any discrepancies in any table between the  amounts identified as  total  amounts and the sum  of

the amounts listed therein are due to  rounding.

This annual report contains translations of certain Renminbi amounts into U.S. dollar amounts at
specified rates solely for your convenience.  All translations from Renminbi to U.S. dollars were made
at the noon buying rate in New York  for cable transfers of Renminbi  as certified for customs purposes
by the Federal Reserve Board, which  was  RMB6.0537 to US$1.00  on December 31, 2013. For  further
information on exchange rates, see ‘‘Item  3.—Key  Information—Selected  Financial Data—Exchange
Rate Information.’’

This annual report on Form 20-F includes our audited consolidated statement of  operations and

comprehensive income data for the years  ended December 31, 2011, 2012 and 2013, and  audited
consolidated balance sheet data as of  December 31,  2012 and 2013.

ii

FORWARD-LOOKING STATEMENTS

This annual report on Form 20-F contains statements of a forward-looking nature.  These
statements are made within the meaning  of  Section  21E of the Securities  Exchange  Act of 1934, as
amended, or the Exchange Act, and as defined in  the Private Securities Litigation Reform  Act of 1995.
You can identify these forward-looking statements  by terminology  such as ‘‘may,’’ ‘‘will,’’ ‘‘should,’’
‘‘is/are likely to,’’ ‘‘expect,’’ ‘‘intend,’’ ‘‘aim,’’ ‘‘plan,’’  ‘‘anticipate,’’ ‘‘believe,’’ ‘‘estimate,’’ ‘‘predict,’’
‘‘potential,’’ ‘‘continue’’ or the negative  of these  terms or other comparable terminology. The  accuracy
of these statements may be impacted by a number of business risks and uncertainties that could cause
actual results to differ materially from those projected or anticipated, including the following risks:

(cid:127) market acceptance of our services;

(cid:127) our ability to expand into other recruitment and human  resource services such as business

process outsourcing;

(cid:127) our ability to control our operating costs and  expenses;

(cid:127) our potential need for additional capital and the availability  of such  capital;

(cid:127) behavioral and operational changes of  our customers  in  meeting their  human resource needs as
they respond to evolving social, economic and political changes in China as well  as stock market
volatilities;

(cid:127) changes in our management team and  other key personnel;

(cid:127) introduction by our competitors of new or enhanced products and  services;

(cid:127) price competition in the market for the various human resource  services  that  we provide

in China;

(cid:127) seasonality of our business;

(cid:127) fluctuations in the value of the Renminbi against the U.S. dollar and other currencies;

(cid:127) our ability to develop or introduce new products and  services  outside of  the human resources

industry;

(cid:127) fluctuations in general economic conditions; and

(cid:127) other risks outlined in our filings with the Securities and Exchange  Commission, or the  SEC,

including this annual report on Form 20-F  and any amendments thereto.

These risks are not exhaustive. You should  read these statements in conjunction with the  risks
disclosed in ‘‘Item 3.—Key Information—Risk  Factors’’ of this annual report and other risks outlined in
our other filings with the SEC. Moreover, we operate  in an emerging and  evolving  environment. New
risks may emerge from time to time,  and it is  not  possible  for our management  to  predict all risks,  nor
can we assess the impact of such risks on our business or  the extent to which any  risk, or  combination
of risks, may cause actual results to differ materially from  those  contained in any forward-looking
statements. Except as required by law, we undertake no obligation  to  update or  revise publicly any
forward-looking statements, whether as a result of new information, future events  or otherwise.

iii

PART I

ITEM 1.

IDENTITY OF DIRECTORS,  SENIOR MANAGEMENT AND  ADVISERS

Not applicable.

ITEM 2. OFFER STATISTICS AND  EXPECTED TIMETABLE

Not applicable.

ITEM 3. KEY INFORMATION

A. Selected Financial Data

The following tables present the selected consolidated financial  information for our company. The

selected  consolidated statement of operations  and  comprehensive income data for the years ended
December 31, 2011, 2012 and 2013, and the  selected  consolidated  balance  sheet  data  as of
December 31, 2012 and 2013, are derived  from  our audited consolidated financial statements, which  are
included in this annual report beginning  on page  F-1.  The selected consolidated statement of
operations and comprehensive income  data for the years ended  December 31, 2009 and 2010, and the
selected  consolidated balance sheet data  as of December 31, 2009, 2010 and 2011 have been derived
from our audited consolidated financial statements, which are  not  included in  this  annual report. You
should read the following information in conjunction with the consolidated financial statements and the
related notes included elsewhere in this annual report  and ‘‘Item  5.—Operating and  Financial Review
and Prospects.’’ Our consolidated financial statements are prepared and presented in  accordance  with
U.S. GAAP. The historical results presented below do not necessarily indicate results  expected for any
future period.

For the year  ended December 31,

2009

RMB

2010

RMB

2011

RMB

2012

RMB

2013

RMB

2013

US$

(in  thousands, except  share, per  share  and  per ADS data)

Selected Consolidated Statement of
Operations and Comprehensive
Income Data:

Revenues:

Online recruitment services . . . .
Print advertising . . . . . . . . . . . .
Other human resource  related

332,987
279,467

543,045
277,645

803,004
208,365

943,432
105,309

1,084,448
51,023

179,138
8,428

revenues . . . . . . . . . . . . . . .

204,666

269,305

358,730

463,508

541,270

89,412

Total revenues
. . . . . . . . . . . . . .
Net revenues . . . . . . . . . . . . . . .
Cost of services(1) . . . . . . . . . . . .

817,120
773,947
(305,722)

1,089,995
1,032,219
(345,865)

1,370,099
1,299,678
(370,661)

1,512,249
1,447,338
(405,233)

1,676,741
1,608,668
(442,454)

276,978
265,733
(73,088)

Gross profit . . . . . . . . . . . . . . . .

468,225

686,354

929,017

1,042,105

1,166,214

192,645

Operating expenses(1):

Sales and marketing . . . . . . . . .
General and administrative . . . .

(214,400)
(133,511)

(277,543)
(136,647)

(329,466)
(158,355)

(370,100)
(186,460)

(459,802)
(217,765)

(75,954)
(35,972)

Total operating expenses . . . . . . . .

(347,911)

(414,190)

(487,821)

(556,560)

(677,567)

(111,926)

Income from operations . . . . . . . .
Income before income tax expense .
Income tax expense . . . . . . . . . . .

120,314
144,717
(32,205)

272,164
291,742
(57,081)

441,196
467,564
(81,056)

485,545
565,685
(95,579)

488,647
600,948
(100,308)

80,719
99,270
(16,570)

Net income . . . . . . . . . . . . . . . .

112,512

234,661

386,508

470,106

500,640

82,700

1

Earnings per share:

Basic . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . .

Earnings per ADS(2):

Basic . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . .
Weighted average number of shares

outstanding:
Basic . . . . . . . . . . . . . . . . . . .
Diluted . . . . . . . . . . . . . . . . . .

For the year  ended December 31,

2009

RMB

2010

RMB

2011

RMB

2012

RMB

2013

RMB

2013

US$

(in  thousands, except  share, per  share  and  per ADS data)

2.03
2.02

4.05
4.03

4.23
4.13

8.46
8.26

6.81
6.54

13.62
13.09

8.17
7.92

16.35
15.84

8.55
8.33

17.10
16.67

1.41
1.38

2.82
2.75

55,559,252
55,768,866

55,485,256
56,814,503

56,754,240
59,067,424

57,510,591
59,375,123

58,551,925
60,069,197

58,551,925
60,069,197

2009

RMB

2010

RMB

As of December 31,

2011

RMB

2012

RMB

(in  thousands)

2013

RMB

2013

US$

Selected Consolidated Balance Sheet Data:
Assets:

Cash . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . .
. . . . . . . . . . . . . . .
Total current assets
Total non-current assets . . . . . . . . . . . .

957,407
257,310
1,277,544
234,972

1,192,888
406,943
1,760,110
227,900

783,699
1,270,343
2,312,891
245,145

1,122,557
1,408,845
2,887,443
353,919

1,065,543
2,081,964
3,580,622
542,369

176,015
343,916
591,477
89,593

Total assets

. . . . . . . . . . . . . . . . . . . . . .

1,512,516

1,988,010

2,558,036

3,241,362

4,122,991

681,070

Liabilities:

Total current liabilities . . . . . . . . . . . . .
Total non-current liabilities . . . . . . . . . .

187,366
1,011

331,571
1,583

450,489
1,972

573,349
1,985

785,889
5,983

129,820
988

Total liabilities . . . . . . . . . . . . . . . . . . . .
Shareholders’ equity:

Common shares . . . . . . . . . . . . . . . . . .
. . . . . . . . . . .
Additional paid-in capital
Total shareholders’ equity . . . . . . . . . . . . .

188,377

333,154

452,461

575,334

791,872

130,808

46
902,124
1,324,139

47
997,933
1,654,856

47
1,061,819
2,105,575

48
1,152,174
2,666,028

48
1,316,713
3,331,119

8
217,505
550,262

Total liabilities and shareholders’ equity . . .

1,512,516

1,988,010

2,558,036

3,241,362

4,122,991

681,070

(1) Share-based compensation was included in the  consolidated  statement  of  operations  and comprehensive

income data as follows:

Cost of services . . . . . . . . . . . . . . .
Operating expenses:

For the year  ended December 31,

2009

RMB

2010

RMB

2011

RMB

2012

RMB

2013

RMB

2013

US$

(4,360)

(4,082)

(6,084)

(7,870)

(10,391)

(1,716)

(in  thousands)

Sales and marketing . . . . . . . . . . .
General and administrative . . . . . .

(3,748)
(18,912)

(3,509)
(16,371)

(5,230)
(26,660)

(6,766)
(35,902)

(8,933)
(45,534)

(1,476)
(7,522)

(2) Each ADS represents two common  shares.

Exchange Rate Information

We  publish our financial statements in Renminbi. This annual  report contains  translations of

certain Renminbi amounts into U.S. dollars  at specified rates  solely for your convenience.  All
translations from Renminbi to U.S. dollars  were  made at the noon buying  rate in New  York for cable

2

transfers of Renminbi as certified for  customs purposes by the Federal Reserve Board, which was
RMB6.0537 to US$1.00 on December 31,  2013. The noon buying  rate on March 21,  2014 was
RMB6.2248 to US$1.00. We make no representation that the  Renminbi or  U.S. dollar  amounts referred
to in this annual report could have been or could be converted into U.S.  dollars or  Renminbi, as the
case may be, at any particular rate, the rates  stated below,  or at all. See ‘‘Item 3.—Key Information—
Risk Factors—Risks Related to Doing  Business in  China—Governmental  control  of currency
conversion may affect the value of your investment’’  and  ‘‘—The  fluctuation of the Renminbi may
materially and adversely affect your investment’’  as well as  ‘‘Item 11.—Quantitative and  Qualitative
Disclosures about Market Risk—Foreign Exchange Risk’’  for  discussions  on our foreign  exchange risk
and the effects of currency control and  fluctuating exchange rates on the value of our ADSs.

The following table sets forth information  regarding the noon buying rates for  the periods

indicated. The source of these rates is  the Federal  Reserve Statistical Release.

Period

Noon buying rate of Renminbi per U.S. dollar

Period-end

Average(1)

Low

High

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
October . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
November . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2014

January . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
February . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
March (through March 21) . . . . . . . . . . . . . . . . . . . . . . . . .

6.8259
6.6000
6.2939
6.2301
6.0537
6.1200
6.0943
6.0922
6.0537

6.0590
6.1448
6.2248

6.8295
6.7603
6.4475
6.2990
6.1412
6.1198
6.1032
6.0929
6.0738

6.0509
6.0816
6.1590

6.8470
6.8330
6.6364
6.3879
6.2438
6.1213
6.1209
6.0993
6.0927

6.0600
6.1448
6.2273

6.8176
6.6000
6.2939
6.2221
6.0537
6.1178
6.0815
6.0903
6.0537

6.0402
6.0591
6.1183

(1) Annual averages are calculated from month-end rates. Monthly  averages are calculated using the

average of the daily rates during the relevant period.

B. Capitalization and Indebtedness

Not applicable.

C. Reasons for the Offer and Use of Proceeds

Not applicable.

D. Risk Factors

Risks Related to Our Business

Because we face significant competition  in  all  of our businesses,  we may lose market share  and our  results of
operations may be materially and adversely affected.

We  face significant competition in our online recruitment services  and  our other human  resource

related services businesses. Our online  recruitment  services, conducted  through www.51job.com, face
intense competition from other dedicated  job search websites such as Zhaopin.com, ChinaHR.com and
Cjol.com, as well as from local job search websites. In addition, local job  fair organizers have  developed
or acquired online capabilities.

3

Our other human resource related services face  significant competition  from a variety of Chinese
and foreign firms in all of our markets, including certain  firms that  compete with  us in the market for
online recruitment. In addition, some of the  competitors  we  encounter in  our business process
outsourcing business are affiliated with  local government agencies and have licenses to provide a wider
range of services than we do. The competition  in the training  services  market  is currently highly
fragmented and primarily made up of small, local training firms, but  we  could face increased
competition should there be a consolidation of these training firms.

Many of our competitors or potential competitors have long operating histories, have  international

strategic partners, have local government  sponsorship, may have greater financial, management,
technological development, sales, marketing and  other resources than we  do,  and may  be  able to adopt
our  business model. As a result of competition, we may experience reduced margins, loss  of  market
share or less use of our services by job  seekers and employers. We cannot assure  you that existing or
future competitors will not develop or  offer  services and products which provide significant
performance, price, creative or other  advantages  over our services. If  we are  unable to compete
effectively with current or future competitors as a result of these  or other factors, our  market  share and
our  results of operations may be materially and  adversely affected.

New competitors face low entry barriers to our industries,  and  successful entry by new competitors may cause
us to lose market share and materially  and adversely  affect our results of  operations.

In the future, we may face competition  from new entrants in the  recruitment  advertising  industry

and other human resource industries in  which we operate. We may face greater competition  from
Internet portals and search engines,  dedicated  recruitment  advertising  websites, professional and social
networking websites, and other human  resource services  providers who may enter the market for  any or
all of our services. For example, LinkedIn, a leading professional  network, introduced a Chinese
language version of their website in China  in February 2014. Our businesses are  characterized by
relatively low start-up and fixed costs, modest capital requirements,  short  start-up  lead times  and an
absence of significant proprietary technology that  would prevent  or  significantly inhibit new
competitors. As a result, potential market entrants,  both in China and  from abroad, face  relatively  low
barriers  to entry to all of our businesses  and  in all of our markets. In addition, we  believe that our
markets are underpenetrated, and that competitors could acquire significant  numbers of  corporate
customers and individual users within a  relatively short period of time. Increased  competition could
result in a loss of market share and revenues, and have a material adverse  effect  on our business,
financial condition and results of operations.

A slowdown or adverse development in  the  PRC  economy may have a material  and adverse impact on our
customers, demand for our services and our  business.

Substantially all of our operations are  conducted in  China and a  significant majority  of our

revenues are generated from providing recruitment advertising services for PRC  businesses or  affiliates
of foreign firms operating in China. In  an  environment of slower economic  growth or recession,
employers may take actions such as hiring fewer permanent  employees, engaging  in hiring freezes,
reducing the number of employees and curtailing spending on online recruitment services and other
human resource related services. For example,  due to the  impact of the global economic and financial
market crisis and economic slowdown  in China,  we experienced  a significant reduction  in customer
demand for our recruitment advertising  services  in 2009, which led to a  decrease in revenues for that
year. If there are slowdowns or other adverse  developments  in China’s economic growth, our business,
financial condition, results of operations and cash flow may be materially  and adversely affected.

4

If the use of online advertising to conduct  recruitment  does not achieve broader acceptance in China, we may
be unable to expand our online recruitment  business.

We  generate a majority of our revenues  from online recruitment services, which  are targeted
toward employers and job seekers who use the Internet.  We believe  that the use  of online advertising
services by employers for recruitment  remains relatively low  in China,  particularly for small and
medium sized enterprises. Other informal recruitment channels, such  as job  fairs, personal referrals and
professional networks, are also commonly utilized  by the private sector in China.  We  face challenges  in
promoting greater use of online advertising, which involves, among other  things, significant changes in
the way  that employers disseminate information about jobs,  the  way that  prospective employees  search
and apply for jobs, and the way in which  hiring decisions are  made.  In addition, while China  is
acknowledged to possess the largest online population in the world, the use of  the Internet as a
commercial medium has a short history,  and China’s Internet  penetration rate is low  relative to most
developed countries. Moreover, telecommunication capacity  constraints, unless  they are resolved, may
impede further development of the Internet to the  extent that  users experience delays, transmission
errors and other difficulties. Any negative perceptions as to the  effectiveness  of online recruitment
services, or online advertising in general, or  any  significant failure of the Internet to gain  acceptance as
a medium for recruitment, may adversely  affect our online recruitment services business. We cannot
assure you that online recruitment advertising  will achieve broader  acceptance in China. Any significant
failure of advertising to gain acceptance among employers  and job seekers may adversely affect our
ability to expand our online recruitment  business.

The market for other human resource related services,  including business process outsourcing, remains in the
early development stage in China, and we may be  unable to expand such  existing  services or successfully
develop new services in this area.

We  believe the market for other human resource related services, including business process
outsourcing, is at an early stage of development in  China. Many  employers are unfamiliar  with these
services and may not accept the value  proposition of these service  offerings.  Processing, tracking,
collecting and remitting funds to the applicable  regulatory agencies, employees and other third parties
are complex operations, and many employers may not trust  us with employee  data  or to make
representations and cash payments on their behalf.  As such,  companies may not be willing to use our
services for significant administrative functions  and  may  instead  choose to continue to perform  such
operations in-house.

If we  are unable to establish a nationwide capability, effectively monitor  ongoing changes in PRC

laws and regulations, acquire, develop and use  up-to-date  business and management  technology and
software, including advanced computer  and technology  systems that could require significant capital
expenditures, and maintain the integrity and security of  our systems and process flow, we  may be
unable to expand our business process  outsourcing operations or gain wider  customer acceptance for
these services. In addition, we rely on  a number  of third party service providers, including couriers,
agents and banks. Failure by these providers, for any reason, to deliver  their services in a timely and
accurate manner could result in significant disruptions  to  our  business  process outsourcing operations,
impact our client relationships, harm  our  brand and result in significant penalties or liabilities  to  us.

In addition, as part of our strategy to be a ‘‘one-stop’’ human resource  services provider, we cross-

promote our other human resource related services  among  our online  recruitment  services  customers
from time to time. However, we cannot assure  you that  such cross-promotion strategy will be effective
or generate revenues as we expect. Furthermore,  we may decide to develop new services in the  area of
other human resource related services.  We  cannot assure you that  we  will be able to deliver new
products or services on a commercially viable  basis or  in a timely manner, or at all. If any of our efforts
to cross-promote, develop or operate  new  human  resource related services  are unsuccessful, our
financial condition and results of operations may  be  materially and adversely affected.

5

Our business process outsourcing services  may be  adversely impacted by changes in PRC regulations and
policies. In addition, new and future government regulations  may significantly increase the number of labor
disputes, which may result in higher operating costs.

The PRC Labor Contract Law, which  became effective on January  1, 2008 and its  amendment

which  became effective on July 1, 2013, establishes  restrictions and increases costs  for employers,
including specific provisions related to fixed-term employment contracts, temporary employment,
probation, consultation with the labor  union and  employee assembly,  employment  without a  contract,
dismissal of employees, compensation  upon termination and overtime work,  and collective bargaining.
In addition, under the Regulations on  Paid Annual Leave  for Employees, which became effective on
January 1, 2008, employees who have  served more than one year for an employer are entitled to a paid
vacation ranging from five to fifteen days,  depending on their  length  of service.  On October  28, 2010,
the National People’s Congress of China promulgated the  PRC Social  Insurance  Law, which  became
effective on July 1, 2011. The PRC Social  Insurance Law  specifies that the PRC  establishes  a social
insurance system including basic pension insurance,  basic medical  insurance, work-related  injury
insurance, unemployment insurance and maternity insurance.

We  provide business process outsourcing  services for  human resource administrative  functions, in

particular social insurance and benefits  services,  for  employers. Our  business process  outsourcing
services are designed to assist employers  to be compliant with PRC regulations  and policies that
continually change. Changes in regulations  could affect the extent  and type  of benefits employers are
required to provide employees and the  procedures, processes and documentation required by local
government authorities to administer these benefits. Such  changes could reduce or  eliminate  the need
for some of our services. New or additional requirements could also increase our  cost to provide our
services. Any failure by us to be updated and knowledgeable on regulatory  changes and  to  inform,
educate and assist our clients regarding  new or  revised  regulations  that impact them could materially
damage  our brand and reputation. In addition, any failure by us to modify  our  business  process
outsourcing services in a timely fashion in response  to  regulatory changes could materially and
adversely affect our results of operations.

In addition, since the PRC Labor Contract Law  became effective, we have observed an increase  in

the number of labor disputes between  employers and workers relating to its interpretation and
application. The resolution of such labor disputes  may require significant costs  and resources, including
the time our personnel spend dealing  with increased  human resource administration and  legal issues for
which  we may not  be compensated. If we  incur higher  operating costs for  our  business  process
outsourcing business, our results of operations could be materially and adversely affected.

We may  face greater risks of doubtful receivables  as  our business process outsourcing  operations grow.

In providing our business process outsourcing  services to enterprises, due to the difference  in
timing between cash receipts and remittances,  we may receive  from time  to time  short-term deposits
and advances in client funds and/or make  short-term  prepayments on  behalf of our customers to be
reimbursed to us. As our business process outsourcing operations have grown, our receivables  have
increased. We cannot assure you that  we  will be able to collect payment or reimbursement  fully, or  in a
timely manner, on receivables from our  business processing  outsourcing services customers. As a result,
we may face a greater risk of non-payment of these receivables, and as  our  business  process
outsourcing operations increase in scale, we may need to make increased provisions  for doubtful
accounts. If we are unable to successfully manage our receivables,  our results of operations and
financial condition may be materially and  adversely affected.

6

We are subject to potential legal liability from  both employers  and  job seekers with  respect to our other human
resource related services, in particular our executive search and business process outsourcing businesses.

We  are exposed to potential claims associated with the  recruitment  process,  including claims by

clients  seeking to hold us liable for recommending a candidate who subsequently proves  to  be
unsuitable for the position filled, claims  by  current or previous employers  of our  candidates alleging
interference with employment contracts, claims by candidates against us alleging  our failure to maintain
the confidentiality of their employment search or  alleging discrimination or  other  violations of
employment law or other laws or regulations by our  clients,  and claims by either  employers or  their
workers alleging the failure of our business process  outsourcing services to comply with laws or
regulations relating to employment, employee’s insurance or benefits,  individual income taxes or  other
matters. Any such claims, regardless of merit,  may  force us to participate in time-consuming,  costly
litigation or investigation, divert significant  management and  staff attention, and  damage our reputation
and brand names. We do not maintain  insurance coverage for  liabilities arising from claims by
employers, employees, candidates or third parties.

Any failure by us to manage the ongoing shift in user habits  and advertising expenditures from print to  online
media could materially and adversely affect  our overall  results of operations.

We  have historically generated a significant portion of our  revenues  from  our  print advertising
business, which accounted for 15.2%  of  our  revenues  in 2011, 7.0% of our  revenues in 2012 and 3.0%
of our revenues in 2013. In recent years, we have observed  an ongoing shift in  user habits and
advertising expenditures from print to  online  media. As a result, we have  been allocating greater
resources to focus on our faster growing business areas,  especially our online recruitment and  business
process outsourcing services. At the same  time,  since 2010, we have  been actively discontinuing our
print advertising operations, decreasing the  number of  cities where 51job Weekly is published from 22 as
of December 31, 2009 to one as of the  date of this annual report. If we are  not  able to generate
sufficient revenues from our online recruitment services or other businesses to offset the loss of
revenues from our print advertising business, our overall results of operations could be materially  and
adversely affected.

If we are not able to respond successfully to technological or  industry developments, our business may be
materially and adversely affected.

The market for online products and services is  characterized by  rapid technological  developments,

frequent launches of new products and  services, introductions of new business models, changes in
customer needs and behavior, and evolving industry standards. If we fail to  adapt our products  to  these
developments, our existing online recruitment  services  may  become less competitive  or obsolete. For
example, the number of people accessing  the Internet through mobile devices,  including smartphones,
tablets and other hand-held devices,  has  increased  in recent years, and we expect this trend to continue
as more advanced mobile communications technologies are broadly implemented. In order to respond
to new developments, we may be required to undertake substantial efforts  and incur significant costs.
In the event that we do not successfully  respond  to  such developments in a timely and cost-effective
manner, our business may be materially  and  adversely affected.

Due to seasonal variations in demand for  human resource  services, we experience material  fluctuations  in  our
revenue streams which affect our ability to predict our quarterly results and which may also cause quarterly
results to  vary from period to period.

We  experience material fluctuations in our revenue  streams which  affect  our ability to predict
quarterly results. For example, in the  periods following the  Chinese New Year  holiday in the  first
quarter and the National Day holiday in October, we  historically experience an increase  in recruitment
activity. During these peak periods, demand  for recruitment  advertising  and other human resource
related services may or may not rise significantly depending on the  needs  of  employers as well as  their

7

perceptions of the job market. In addition,  the Chinese New  Year holiday is based on the  lunar
calendar, which varies from year to year  and  affects our first quarter  results and  their  comparability to
financial results of the same quarter in  prior years. We have  usually  observed seasonal campus
recruitment activity by employers in the fourth quarter of  each  year but also  a general  slowdown  in
overall recruitment activity at calendar  year end. Due to these factors, our revenues may vary materially
from quarter to quarter and quarterly  results may not be comparable to the corresponding periods of
prior years. Such uncertainty makes it  difficult  for  us to predict revenues  for a  particular  quarter.
Therefore, actual results may differ significantly from  our targets or estimated quarterly  results, which
could cause the price of our ADSs to fall.

We are dependent on our Internet service  providers, and we  are  vulnerable to failures of the Internet, fixed line
telecommunications networks in China and our technology platform.

Our online businesses are heavily dependent  on the  performance and reliability of China’s Internet

infrastructure, the continual accessibility of bandwidth and  servers to our  service providers’ networks,
and the continuing performance, reliability  and  availability of our technology  platform.

We  rely  on China Telecommunications  Corporation,  or China Telecom,  and  China United Network
Communications Group Company Limited, or China  Unicom,  to  provide  us with  bandwidth and server
custody service for our services. We are  unlikely to have any access to alternative networks or services
in the event of disruptions, failures or  other  problems with China’s  Internet infrastructure  or the fixed
telecommunications networks of China Telecom or China Unicom, or if China Telecom or  China
Unicom otherwise fail to provide such  services. In addition, we have no control over the costs of the
services provided by China Telecom or China  Unicom. If  China  Telecom or China Unicom fails to
provide these services, we would be required  to  seek other providers, and there is  no assurance that we
will be able to find alternative providers  willing  or able to provide high quality services and there is no
assurance that such providers will not  charge  us higher prices  for  their services.  If the prices  that  we
are required to pay for Internet services rise significantly, our results of operations  could  be  adversely
affected.

If we are unable to protect or promote our  brand names and reputation,  our  business may  be  materially and
adversely affected.

If we  fail to generate a high volume  of recruitment advertisements, successfully  promote and
develop the perception of  www.51job.com as a ‘‘destination site,’’ undertake effective marketing and
promotional activities, and generally  provide high  quality services,  we may not be successful in
protecting or promoting our brand names and reputation in a cost-effective manner or at all. In
addition, if job seeker profiles or recruitment  advertisements  on www.51job.com are found to contain
inaccurate or false information, the value  proposition  of www.51job.com as a leading online recruitment
platform may be weakened. Furthermore,  we may be subject to claims by individuals and  customers
seeking to hold us liable for such inaccurate or false  information.  Any claims,  regardless of merit, may
force us to participate in time-consuming,  costly litigation  or investigation,  divert significant
management and staff attention, and damage our reputation and brand  names. We may dedicate
significantly greater resources in the future to advertising, marketing and  other promotional efforts
aimed at building awareness of our brands. Any significant  damage to our reputation,  the perceived
quality or awareness of our brand names or  services, or any  significant  failure on  our  part to promote
and protect our brand names and reputation could make it  more difficult for us to successfully attract
job seekers, compete for customers or  retain qualified personnel, which  may have a material adverse
effect on our business.

8

If we are unable to prevent others from using our intellectual property, our business may be materially  and
adversely affected.

Our intellectual property has been, and  will  continue to be, subject  to  various forms of  theft  and
misappropriation. Competitors copy  and  distribute  content from our www.51job.com website and from
the training materials that we use, and utilize  misleadingly similar  Internet domain names  and URLs in
an effort to divert Internet traffic away from  our  website. We are also susceptible to others copying our
business model and methods. The legal protection  of  trademarks,  trade  names, copyrighted material,
domain names, trade secrets, know-how  and other forms of intellectual property in  the PRC is
significantly more limited than in the United  States  and many other  countries  and may  afford us little
or no effective protection. Preventing  unauthorized use of our intellectual property is  difficult, time
consuming and expensive. Misappropriation of our content, trademarks and other intellectual  property
could divert significant business to our  competitors, damage our  brand name and  reputation, and
require us to initiate litigation that could be expensive and divert  management resources from  the
operation of our businesses.

We rely heavily on our senior management  team  and key  personnel, and the loss  of any  of  their services  could
severely disrupt our business.

Our future success is highly dependent on the  ongoing  efforts of the members of our senior
management and key personnel, in particular on  Rick Yan, our  chief executive officer. We  rely  heavily
on his management skills and his expertise in consumer products, marketing  and technology. We  do  not
maintain key man life insurance on any  of  our senior  management  or  key personnel.  The loss  of  the
services of one or more of our senior  executives  or key personnel, Mr. Yan  in particular, may have  a
material adverse effect on our business, financial condition and results of operations. Competition for
senior management and key personnel is  intense, and the pool of suitable candidates  is very  limited,
and we may not be able to retain the  services of our senior  executives  or  key  personnel, or  attract and
retain senior executives or key personnel  in the  future.

In addition, if Mr. Yan, any other members of our senior management or any of our other key
personnel joins a competitor or forms  a  competing company, we may not  be  able to replace them  easily
and we may lose customers, business  partners,  key  professionals and staff members. Each of our senior
executives has entered into an employment agreement with us, which contains confidentiality and
non-competition provisions. In the event  of a  dispute between any  of our senior executives and  us,  we
cannot assure you as to the extent, if any,  that these provisions may  be  enforceable in  the PRC due to
uncertainties involving the PRC legal  system.

If we are unable to attract and retain qualified  personnel,  our business process outsourcing, training and
executive search businesses may be materially and  adversely affected.

The success of our business process outsourcing, training and executive search services depends
heavily on our ability to attract and retain  skilled personnel.  Our business of performing traditional
human resource department functions such as payroll, benefits and  compliance management and
related services for customers on an  outsourced basis  depends on  having personnel with  expertise in
local and national PRC government employment regulations,  payroll management and  other  human
resource department functions. The success  of our training  business  depends on personnel with the
necessary skills to conduct and support  our training seminars  and other  activities and services in  this
business. Similarly, our ability to provide high quality executive search services depends on  a dedicated
team of consultants with expertise and  relationships in the  geographic  markets  and industries  in which
our  clients seek candidates. If we are unable to attract  and retain critical skilled personnel,  our business
process outsourcing, training and executive  search  businesses may be materially and adversely affected.

9

If we are unable to successfully detect and prevent criminal actions or fraud  perpetrated on us, we may be
subject to liability and financial loss.

The management of our business process outsourcing services involves the collection  of payments
from our customers and the disbursement  of funds on their  behalf by our employees and  agents. As a
result, we are exposed to theft, embezzlement and other criminal  and fraudulent  activity by our
employees, our agents and third parties.  For example, we  identified some  irregularities,  non-compliance
to contract terms and misappropriation  of  funds by a  third party  in Beijing in 2007,  although we  have
not discovered any such irregularities since then. If  we are  unable to successfully detect and prevent
criminal or fraudulent activity, our results of operations  and financial  condition  may be materially and
adversely affected.

Our business may suffer if we do not successfully manage  our current and potential future growth.

We  have grown significantly since we  commenced operations in  1998, and we intend to continue  to
expand in size and increase the number  of services we  provide. Our anticipated  future growth  will place
demands  on our management and operations.  Our  success in managing this growth will depend to a
significant degree on the ability of our executive  officers and other members of senior management  to
operate effectively both independently and as  a group, and on  our ability to improve and develop our
financial and management information systems, controls  and  procedures. In addition, we  will  have to
successfully adapt our existing systems and introduce new systems, expand, train and manage our
workforce, and improve and expand our sales and marketing capabilities. For example, in order  to
accommodate our growing sales and  customer service  team, we completed  the acquisition of a new
office building with a total floor area  of approximately 12,900  square  meters  in Wuhan in July 2013. If
we are unable to properly manage our operations or our services in  existing markets, or the  quality of
our  services deteriorates due to mismanagement,  we could significantly damage our  brand name and
reputation, which would adversely affect our ability to expand our customer  base.

Because we operate in a new and evolving  market, our operating  history may not serve as an adequate basis
to judge our future prospects and results of operations.

Although we have been profitable since 2002,  we cannot  assure you that we will maintain our
profitability or that we will not incur  net losses in the future. As we operate in  a new  and rapidly
evolving market, we expect that our operating  expenses will increase as we expand  in size  and increase
the scope of services we provide. Any  significant delay  or failure  to  realize anticipated  revenue growth
could result in significant operating losses. We may encounter  risks and difficulties including our
potential failure to:

(cid:127) implement our business model and strategy and adapt and  modify  them as  needed;

(cid:127) increase awareness of our brands, protect our reputation  and  develop customer loyalty;

(cid:127) anticipate with any degree of certainty the behavioral and operational changes of our customers
that have a significant impact on our  business  from time  to  time as they  respond to evolving
social, economic, political and regulatory changes in China;

(cid:127) manage our expanding operations and service offerings, including the  integration of any future

acquisitions;

(cid:127) maintain adequate control of our expenses;

(cid:127) adequately and efficiently operate, maintain, upgrade and develop  our website and the other

systems and equipment we utilize in providing our services;

(cid:127) attract, retain and motivate qualified  personnel; and

(cid:127) anticipate and adapt to changing conditions in  the human resource, online and other markets in
which  we operate as well as the impact of  any changes in government regulation, mergers  and

10

acquisitions involving our competitors,  technological  developments and  other significant
competitive and market dynamics.

If we  are not successful in addressing  any  or all of these risks, our  business  may be materially and

adversely affected.

We may  not be able to successfully execute future acquisitions or  efficiently manage any acquired business.

We  may decide to expand, in part, by acquiring certain complementary or new  businesses in  the

future. The success of any material acquisition will depend upon several factors, including:

(cid:127) our ability to identify and acquire businesses on  a cost-effective basis;

(cid:127) our ability to integrate acquired personnel, operations, products and  technologies into our

organization effectively; and

(cid:127) our ability to retain and motivate key personnel and  to  retain  the clients  of  acquired  firms.

Any such acquisition may require a significant  commitment of management time, capital

investment and other resources. If we  are  unable to effectively integrate  an acquired  business  or are
required to incur restructuring and other charges to complete an acquisition, our business, financial
condition and results of operations may  be  materially and  adversely affected. In  addition,  if we use  our
equity securities as consideration for  acquisitions, we may dilute the  value of  your ADSs. We have  not
engaged in any material acquisitions in  our history.

If we choose to develop or introduce new  products  and services outside of the human  resource services
industry in China, these efforts may not  be successful, which could materially  and adversely  affect our
financial condition and results of operations.

To leverage our large sales force and corporate customer base, we may expand  the scope of
services we provide and develop or introduce new products outside  of  the human resource services
industry to increase our revenues. For  example,  in 2007, we entered  into  an agreement with  our
shareholder, Recruit Holdings Co., Ltd., or Recruit, a privately held human resource and  information
services company in Japan, to form and  invest  in a new company  to  provide  coupon advertising services
in China. However, in 2011, due to changing market conditions and  operational developments, we
recognized a loss from impairment of  RMB15.1  million,  the total amount of our investment, and the
coupon advertising company was sold  in 2012. In the future, if we again choose to pursue products and
services outside of  the human resource  services industry  in China,  we  cannot assure you that we  will be
able to do so on a commercially viable  basis  or in a  timely manner, or at all. Any of our efforts to
begin or operate a business outside of the human resource  services industry that are not successful may
materially and adversely affect our financial condition and results of operations.

We may  be subject to liability for placing advertisements with content  that  is  deemed inappropriate.

PRC laws and regulations prohibit advertising companies from  producing, distributing or publishing

any advertisement that contains any  content that violates laws  and regulations, impairs the  national
dignity of the PRC, involves designs  of  the national  flag,  national  emblem  or national  anthem or the
music of the national anthem of the PRC, is reactionary, obscene, superstitious  or absurd, is  fraudulent,
or disparages similar products. If we are  deemed to be in  violation of such regulations,  we may be
subject to penalties including confiscation of the illegal revenues, levying of fines  and suspension or
revocation of our business license or advertising license,  any of  which may  materially and  adversely
affect our business.

11

We may  be exposed to infringement or misappropriation claims  by third parties,  which,  if successful,  could
cause us to pay significant damage awards.

Third parties may bring claims against us alleging  patent,  trademark or copyright infringement, or

misappropriation of their creative ideas or formats, or other  infringement of their proprietary
intellectual property rights. Any such claims,  regardless of merit, may  involve  us  in time-consuming,
costly litigation or investigation, divert  significant management  and staff  attention,  require us to enter
into expensive royalty or licensing arrangements, prevent  us from using important technologies,  business
methods, content or other intellectual  property, result in monetary  liability, or otherwise  disrupt our
operations.

We rely heavily on our information systems,  and if our  access to technology  supporting  our  information
systems is impaired or interrupted, or if  we fail to further  develop our technology, our operations may be
seriously disrupted.

Our ability to store, retrieve, process  and  manage  substantial amounts of information,  including

our  client and candidate databases, is an  important  part of  our operations and a critical component of
our  success. Our online systems, including  the www.51job.com website, and our other applications,
products and systems may, from time to time, contain undetected errors  or ‘‘bugs’’ that could adversely
affect their performance. To achieve our strategic objectives  and  to  remain competitive,  we must further
develop and enhance our information  systems. This  may  require the acquisition of equipment and
software and the development, either internally  or through independent consultants, of new  proprietary
software. Our inability to design, develop, implement and  utilize, in a  cost-effective manner,
information systems that provide the  capabilities necessary for us  to  compete effectively, or  any
interruption or loss of our information  processing capabilities, for any reason, could materially disrupt
our  operations.

Hacking and computer viruses may cause delays or  interruptions on our systems and may reduce  use of our
services and damage our reputation and brand names.

Hacking and computer viruses may cause  delays or  other service interruptions on  our systems.
Hacking involves efforts to gain unauthorized access to information or systems or to cause intentional
malfunctions, loss or corruption of data,  software, hardware or other computer  equipment. In addition,
the inadvertent transmission of computer  viruses could expose  us to a material risk  of loss  or litigation
and possible liability. Hacking and computer viruses could result  in significant damage  to  our  hardware
and software systems and databases, disruptions to our  business activities,  including to our e-mail and
other communications systems, breaches  of security and the inadvertent disclosure of confidential or
sensitive information, interruptions in access to our website through  the use  of  ‘‘denial of service’’ or
similar attacks, and other material adverse effects on  our  operations.  Although  to  date we have not
been subject to significant targeted disruptions or  hacking, and our website has not gone off-line or
been shut down for any significant period of time, we  may incur significant costs to continue to protect
our  systems and equipment against the  threat of, and  to  repair  any damage caused  by,  hacking and
computer viruses. Moreover, if hacking or a computer virus affects  our systems and is highly publicized,
our  reputation and brand names could  be  materially  damaged and use  of  our  services  may decrease.

There are significant uncertainties under the  tax law in China  and  our  results of operations  could be
materially and adversely affected if we are  unable to maintain certain tax  statuses.  In addition, dividends we
receive from our subsidiaries located in the  PRC are subject  to PRC withholding tax.

The Enterprise Income Tax Law of the PRC, or the EIT Law, which became effective January  1,

2008, applies a uniform 25% enterprise income tax,  or EIT,  rate to both foreign-invested enterprises
and domestic enterprises. In December  2009, our subsidiary, Tech  JV, was designated by relevant  local
authorities in Shanghai as a ‘‘High and  New  Technology Enterprise’’ under  the EIT Law  and became
subject to a preferential tax rate of 15%. In 2012,  its  preferential tax status was renewed by local  tax

12

authorities through 2014. Tech JV is entitled to this preferential  15%  tax rate as  long as  it maintains
the required qualifications, which is subject to review every three  years.  We cannot assure  you that Tech
JV will continue to qualify as a ‘‘High and New Technology  Enterprise’’  when it is subject to
reevaluation in the future. In addition, there  are uncertainties on how the  EIT  Law and its
implementation rules will be enforced, and whether its  future implementation may be consistent  with
its  current interpretation. If the EIT  rates  of  some of  our PRC subsidiaries increase, our financial
condition and results of operations could be materially  and adversely  affected.

Under the EIT Law and related regulations, dividends, interests, rent  or royalties  payable by a
foreign-invested enterprise, such as our  PRC  subsidiaries, to any of its foreign  non-resident  enterprise
investors shall be subject to a 10% withholding tax,  and  proceeds from the  disposition of assets (after
deducting the net value of such assets as  determined under  PRC tax laws)  by  such foreign enterprise
investor shall be subject to a 10% tax, unless such foreign enterprise investor’s jurisdiction of
incorporation has a tax treaty with China  that provides for a reduced  rate of  tax. We are  incorporated
in the Cayman Islands which does not  have such a  tax  treaty with China.  Undistributed  profits earned
by foreign-invested enterprises prior to January 1, 2008 are exempted from  any withholding tax.

In addition, the PRC State Council, or the State Council, issued the  Notice  Regarding Unifying

Rules of City Maintenance and Construction Tax and Education Expenses Surtax Applicable to
Foreign-Invested Enterprises and Domestic Enterprises and Individuals on October 18, 2010,  or the
State Council Notice No. 35. Under the State Council Notice No.  35, starting from December 1, 2010,
the Interim Measures on City Maintenance and Construction Tax  promulgated by the  State  Council  in
1985 and the Interim Rules on Levying Education Expenses Surtax promulgated by the  State  Council
in 1986, and relevant rules and measures  promulgated thereafter shall also apply to foreign-invested
enterprises, foreign enterprises and foreign  individuals, including our entities, WFOE, Wang Ju and
Tech JV. Both city maintenance and construction  tax and education expenses surtax are levied  based on
the value-added tax, consumer tax and business  tax  actually paid by the  taxpayer. Depending on  the
location of the taxpayer, the tax rate of  city maintenance  and  construction tax applicable could be 7%,
5% or 1%, and the tax rate of the education expense surtax  applicable is  currently  3% of the value
added tax, consumer tax and business tax actually paid by the taxpayer.

Pursuant to the PRC Provisional Regulations on  Business Tax, taxpayers providing taxable services
falling under the category of service industry in China were required to pay a  business  tax at a normal
tax rate of 5% of their revenues. In 2012,  China implemented  a pilot program replacing business tax
with value-added tax, or VAT, in Shanghai.  Effective January 1,  2012, companies providing services in
the transportation industry or in modern services  selected  for the  pilot program  in Shanghai  are subject
to and pay VAT rather than business  tax.  As  a result, some of our subsidiaries became subject  to  VAT
at a rate of 6% while being permitted  to  offset input VAT supported  by valid VAT  invoices  received
from vendors against our VAT liability.  The pilot  program has  been implemented nationwide since
August 1, 2013. If we are required to  pay  more taxes under the VAT regime than  we were required
under the business tax regime which  previously applied to us, our financial condition and results  of
operations may be negatively impacted.

We may  be deemed a PRC resident enterprise under the  EIT Law, which could subject  us to  PRC taxation  on
our global income and may have a material adverse  effect on  our results  of operations.

Under the EIT Law and its implementation rules, enterprises  incorporated under the  laws  of
jurisdictions outside China with their  ‘‘de facto management  bodies’’ located  within China may be
considered PRC resident enterprises and therefore subject to an EIT rate of 25% on their worldwide
income. Under the implementation regulations issued by the State Council relating to the EIT Law,
‘‘de facto management bodies’’ is defined  as the bodies that have material  and overall management
control over the production and business  operations, personnel,  accounts  and properties of an
enterprise. The Circular on Identification of  China-Controlled Overseas-Registered Enterprises as
Resident Enterprises on the Basis of  Actual  Management  Organization, or Circular 82,  further provides

13

certain specific criteria for determining whether the ‘‘de  facto management body’’ of a PRC-controlled
offshore incorporated enterprise is located in the  PRC. For  more details about these criteria, please
refer to ‘‘Item 10.—Additional Information—Taxation—People’s Republic of  China Taxation.’’ Although
the Circular 82 only applies to offshore  enterprises  controlled  by enterprises or an enterprise  group
located within the PRC, the determining criteria  set forth in  the Circular 82 may  reflect the tax
authorities’ general position on how the  ‘‘de facto management body’’ test may be applied  in
determining the tax resident status of  offshore  enterprises.  We are a Cayman Islands holding company
and substantially all of our operational  management is based  in China.  As the  tax resident status of an
enterprise is subject to the determination by the PRC tax authorities  and uncertainties remain with
respect to the interpretation of the term  ‘‘de facto management body’’ as applicable to our offshore
entities, we cannot assure you that we  will not  be  considered as  a PRC tax resident enterprise. If we
are considered to be an enterprise established outside China with  ‘‘de facto management bodies’’
located in China and thus a resident enterprise,  we may  be  subject to the uniform 25% EIT  rate as  to
our  global income, which could have a material adverse effect  on our results of operations.

We face uncertainty from the PRC’s Circular  on Strengthening the Management of Enterprise Income Tax
Collection of Income Derived by Non-Resident  Enterprises  from Equity Transfers.

The PRC State Administration of Taxation, or the SAT,  issued the Circular on  Strengthening the

Management of Enterprise Income Tax Collection  of Income  Derived by  Non-Resident  Enterprises
from Equity Transfers, or Circular 698, on December  10, 2009, that addresses the transfer of equity  by
non-PRC tax resident enterprises. Under Circular 698, the overseas controlling party that effectively
controls a PRC resident enterprise through an overseas intermediate  holding  company, and  ‘‘indirectly
transfers’’ the equity interests in such PRC resident enterprise by selling all shares of  the intermediate
holding company, is required to report  such transfer to the PRC tax authority if  the intermediate
holding company is located in a foreign  jurisdiction that has an  effective tax rate  of  less  than 12.5%  or
does not levy tax on such foreign-sourced  capital  gains of its residents. If the  intermediate holding
company mainly serves as tax avoidance vehicle  and does not have any reasonable business purpose,
the PRC in-charge tax authority may,  upon verification of the  SAT, disregard the  intermediate  holding
company and re-characterize the equity transfer by  referring  to  its  economic essence,  and as  a result,
the overseas controlling party may be subject  to  a 10% PRC tax for the capital  gains realized from the
equity transfer.

We  do not believe that the transfer of our common shares or ADSs by  our  non-PRC shareholders
would be treated as an indirect transfer of equity interests in  our PRC  subsidiaries  subject to Circular
698, as the share transfer is not carried  out for  the main  purposes of avoiding PRC  taxes. However,
there is uncertainty as to the interpretation  and application of Circular  698 by the PRC  tax authorities
in practice. If you are required to pay PRC tax on the transfer of our  common  shares or ADSs, your
investment in us may be materially and  adversely affected.  In  addition,  we cannot predict  how Circular
698 will affect our financial condition  or  results  of  operations. For example, we may be required to
expend valuable resources to comply  with  Circular  698 or to establish that we should not be taxed
under Circular 698, any of which could have  an adverse effect on our  financial condition and  results of
operations.

If we do not appropriately maintain effective internal control over financial  reporting  in accordance with
Section 404 of the Sarbanes-Oxley Act of 2002, our business, results  of operations and the  market price  of our
ADSs may be materially and adversely affected.

We  are subject to reporting obligations  under the U.S. securities  laws. The SEC, as  required under

Section 404 of the Sarbanes-Oxley Act of 2002, adopted rules requiring every public company to
include a management report on such  company’s  internal control over financial reporting in  its annual
report, which contains management’s assessment of the  effectiveness  of the company’s  internal control
over financial reporting. In addition, an independent registered public accounting firm must attest to
and report on the effectiveness of the  company’s  internal control over financial reporting. Our
management has concluded that our internal  control over financial reporting was effective as of
December 31, 2013. See ‘‘Item 15.—Controls  and Procedures.’’

14

However, if we fail to maintain effective internal control over financial  reporting in  the future, our

management and our independent registered  public  accounting firm  may not be able to conclude  that
we have effective internal control over financial  reporting at a reasonable assurance  level. This could in
turn result in the loss of investor confidence in  the reliability of our financial statements and negatively
impact the trading price of our ADSs.  Furthermore,  we have  incurred and may need to incur additional
costs and use additional management  and  other  resources in an  effort to comply with Section 404  of
the Sarbanes-Oxley Act and other requirements going forward.

If the chops of our PRC subsidiaries and affiliated  entities are  not kept  safely, are stolen,  or are misused or
misappropriated by unauthorized persons, our business  and  operations could be  materially and adversely
affected.

In the PRC, a company chop or seal  serves  as the legal  representation  of  the company to third

parties even when unaccompanied by a signature. Each legally registered company in  the PRC is
required to have a company chop, which must be registered with the local public security bureau and
the local administration for industry and commerce. In addition to this  mandatory  chop, companies
may have several other chops which can be used for  specific  purposes. The chops  of  our  PRC
subsidiaries and affiliated entities are  held  securely by personnel designated  or approved by us  in
accordance with our internal control procedures. To the  extent these chops are  not  kept safely, are
stolen, or are misused or misappropriated by  unauthorized persons, the corporate governance of these
entities could be severely and adversely compromised. As a result, these  corporate  entities may be
bound to abide by the terms of any documents so chopped, even  if they were chopped by an individual
who lacked the requisite power and authority  to  do so, which may require us  to  take legal action, divert
resources and management attention, and could materially and adversely  affect our business and
operations.

We have  no business insurance coverage.

Other than insurance for some of our  properties, we  do not maintain any insurance. We do not

have any business liability insurance  coverage for our operations. Any business disruption, litigation  or
natural disaster might result in substantial  costs and diversion of resources.

We face risks related to health epidemics and  other natural disasters.

Our business could be adversely affected by the effects  of  avian  flu, H1N1 flu, Severe  Acute
Respiratory Syndrome, or SARS, or  another epidemic or outbreak. Health or other  government
regulations adopted in response to an epidemic or other outbreaks may require temporary  closure of
our  offices or institute restrictions on travel which could  adversely affect our  ability to provide services
to our customers throughout China. In addition,  our results of  operations could be adversely  affected
to the extent that an epidemic or outbreak  harms the  Chinese economy in  general. We have  not
adopted any written preventive measures  or contingency plans  to  combat any  future epidemic.

We  are also vulnerable to natural disasters and other calamities. Our  servers are  hosted in

Shanghai and Tianjin. We have backup  systems, but we  cannot assure you that such backup systems will
be adequate if there are problems, or that they will adequately  protect us from  the effects of fire,
floods, typhoons, earthquakes, power loss,  telecommunications  failures, break-ins,  war, riots, terrorist
acts or similar events. Any of the foregoing events  may  give rise to server interruptions, breakdowns,
system failures, technology platform failures and Internet failures, which could cause the loss or
corruption of data or malfunctions of  software or hardware as well as adversely affect our ability to
provide our services to users.

15

Risks Related to Our Corporate Structure

We are controlled by a small number of  our existing shareholders, whose  interests may differ from those of
other shareholders, and our board of directors has the  power to  discourage a change of control.

As of February 28, 2014, the following shareholders  beneficially owned 36.3 million  common

shares:

(cid:127) Recruit, which beneficially owned  23.4 million common shares, or approximately 39.5% of our

outstanding common shares, and which is affiliated with Kazumasa Watanabe, one of  our
directors; and

(cid:127) Rick Yan, our chief executive officer and a director, who  beneficially owned  12.9 million

common shares, or approximately 21.7% of our outstanding  common shares.

These shareholders, together with our other executive  officers and directors,  beneficially owned
approximately 38.9 million common shares. Accordingly, Recruit  or  Mr. Yan individually  could  have
significant influence in determining the outcome  of  any  corporate  transaction or other matter submitted
to the shareholders for approval, including mergers,  consolidations and the sale of all or substantially
all of our assets, election of directors  and  other  significant corporate actions.  In cases where  their
interests are aligned and they vote together, these  shareholders will also  have the power to prevent or
cause  a change in control. Without the  consent of  some or all of  these shareholders, we may  be
prevented from entering into transactions  that could be beneficial  to  us. In  addition, these parties  could
violate their director or employment  agreements with us or  otherwise violate their fiduciary duties  by
diverting business opportunities from us to themselves  or others. The interests of  our largest
shareholders may differ from the interests of our other shareholders.

If the PRC authorities determine that our  past ownership structure  was inconsistent with  the requirements for
operating certain of our businesses, we  could be subject to  sanctions.

The PRC government has regulated foreign  ownership in entities providing advertising and human

resource related services. Prior to March 2004,  PRC laws and regulations prohibited foreign persons
from owning a controlling interest in  advertising entities. This foreign  ownership  restriction was
subsequently relaxed and foreign persons  are  now permitted to wholly own advertising entities in
China. Foreign ownership in entities providing human resource related services was limited to 49%
beginning in November 2003 and this ownership  limitation has been increased to 70%  since
August 2006.

Prior to our restructuring in May 2004,  51net.com Inc., or 51net, our  British Virgin Islands
subsidiary and a foreign entity, owned 99%  of Tech JV, which in turn owned, and  continues to own,
80% of Shanghai Qianjin Advertising  Co., Ltd., or  AdCo. AdCo owned  90% of its principal
subsidiaries. In May 2004, we restructured  our  operations to  comply  with then existing PRC laws and
regulations governing foreign ownership  in  entities conducting advertising and  human resource related
services. We have not received any waiver  from  the PRC government with  respect to this past
non-compliance. In addition, it is uncertain whether special governmental  approval, which  we did  not
obtain, was necessary for the establishment  by AdCo  of its subsidiaries.

The PRC government may determine  that our ownership structure  is or was  inconsistent with  or

insufficient for the proper operation  of  our  businesses, or that our business licenses or  other  approvals
are or were not properly issued or not  sufficient. For a  discussion of the limitations on  foreign
ownership governing our businesses,  see ‘‘Item 4.—Information  on the  Company—Business Overview—
Regulation—Limitations on Foreign Ownership of Our Businesses.’’

If we  or any of our subsidiaries or affiliated  entities were found to be or to have  been in  violation

of PRC laws or regulations governing foreign ownership of advertising or human resource services

16

businesses, the relevant regulatory authorities would likely have broad discretion in  dealing with such
violation, including but not limited to:

(cid:127) levying fines;

(cid:127) revoking business licenses;

(cid:127) restricting or prohibiting our use of  proceeds from any capital  raisings to finance our business

and operations in China;

(cid:127) requiring us to restructure the ownership structure  or operations of our subsidiaries or affiliated

entities; and/or

(cid:127) requiring us to discontinue all or a portion  of our business.

Any of these or similar actions could  cause significant disruption  to  our business operations or

render us unable to conduct a substantial  portion  of our business  operations  and may  materially and
adversely affect our business, financial  condition  and  results of operations.

We rely on agreements with Qian Cheng, Run An and  their respective shareholders to  receive all of the
beneficial interest of these entities. These contractual arrangements  may  not be as effective as direct
ownership.

PRC laws and regulations currently limit  foreign investment in entities providing  human resource

related services and in entities operating as Internet content providers. Tech JV and  its  subsidiaries
recognize substantially all of our revenues. 50% of  our equity  interest  in Tech JV is held by Beijing
Qian Cheng Si Jin Advertising Co., Ltd.,  or Qian  Cheng, which  is wholly owned by Beijing Run  An
Information Consultancy Co., Ltd., or  Run An. Run  An is jointly  owned by David Weimin  Jin and Tao
Wang, two executive officers of our company. Through agreements  with Qian Cheng,  Run An and  their
respective shareholders, we have the  substantial  ability to control,  bear all  the economic risks of, and
receive all the economic rewards from, Qian Cheng  and  Run  An. As a result, we consolidate  all  of
these interests for U.S. GAAP reporting  purposes. For  a description of these contractual arrangements,
see ‘‘Item 7.—Major Shareholders and Related  Party Transactions—Related  Party Transactions—
Contractual Arrangements Among Our  Group Entities.’’

Although we have been advised by our PRC legal counsel, Jun He Law Offices,  that  the

contractual arrangements as described  in this annual report are valid, binding and enforceable under
current PRC laws, these arrangements may  not  be  as effective as direct  ownership  of  these  businesses.
For example, Qian Cheng, Run An and  their respective shareholders could  violate their contractual
arrangements with us by refusing to make  payments or  otherwise refusing to perform their  obligations
necessary for us to realize the economic  rewards  from Qian Cheng  and  Run  An. In any  such event, we
will have to rely on the PRC legal system  to enforce our rights, which could have  uncertain results. Any
legal proceeding may disrupt our business,  damage our reputation, divert our  resources and  incur
substantial costs. See ‘‘—Risks Related  to  Doing  Business in  China—The PRC  legal system  has
inherent uncertainties that could materially and adversely affect us.’’

If we  are unable to enforce our rights, or  if we suffer  any  significant delays or other obstacles in

the process of enforcing these contractual arrangements, we may be unable  to  receive all of the
economic rewards from Qian Cheng and Run An.  If we  are unable to consolidate Qian Cheng and  Run
An, and their equity interest in Tech JV,  our results of operations would be  materially reduced. In
addition, a significant disruption in these contractual relationships as a result of governmental sanction
or otherwise could result in our being required to restructure our  operations which could require  a
significant expenditure of resources.

17

The shareholders of our affiliated Chinese  entities may have  potential conflicts  of  interest with us, which  may
adversely affect our business.

The principal shareholders of our affiliated entity, Run  An, are  David Weimin Jin and Tao  Wang,

both of whom are long-time executive officers of  our company, and our other  affiliated entity, Qian
Cheng, is wholly owned by Run An. Although Messrs. Jin and Wang are  contractually obligated, or
obligated as a result of their fiduciary  duty to our company, to act  in good faith  and in  our  best
interest, potential  conflicts of interest  between their duties to our  company and  our  affiliated Chinese
entities may arise. When conflicts of interest arise, Messrs.  Jin and Wang  may not act entirely  in our
interests and any such conflicts of interest may not be resolved  in our favor. If  we cannot  resolve any
conflict of interest or dispute between us and the shareholders  of our affiliated  entities, we would have
to rely on legal proceedings, which could disrupt our business,  incur significant costs, distract
management and subject us to substantial  uncertainty as to  the  outcome  of any such legal proceedings.
See ‘‘—Risks Related to Doing Business in China—The PRC legal  system has inherent  uncertainties
that could materially and adversely affect us.’’

The PRC laws and regulations governing our business operations and contractual arrangements are
uncertain, and if we are found to be in  violation, we  could be subject  to  sanctions. In addition,  any changes
in  such PRC laws and regulations may  have  a material  and adverse  effect on our business.

There are substantial uncertainties regarding  the interpretation and application of PRC laws and

regulations, including but not limited to the laws and  regulations governing our business, or the
enforcement and performance of our contractual arrangements in the event  of the imposition of
statutory liens, death, bankruptcy and criminal proceedings. We and our subsidiaries are  considered
foreign persons or foreign funded enterprises under PRC laws, and,  as a  result, we  are required to
comply  with PRC laws and regulations,  including those  governing foreign ownership in the human
resource services and Internet content industries. These laws and regulations may be subject to future
changes, and  their official interpretation  and enforcement  may involve substantial  uncertainty. The
effectiveness of newly enacted laws, regulations or amendments  may  be  delayed, resulting  in
detrimental reliance by foreign investors. New laws  and regulations that affect  existing and proposed
future businesses may also be applied retroactively. In addition, the PRC authorities retain broad
discretion in dealing with violations of laws and  regulations, including levying fines,  revoking business
licenses and requiring actions necessary for compliance. In particular, licenses, permits and  beneficial
treatments issued or granted to us by  relevant governmental bodies may be revoked at a later time
under contrary findings of higher regulatory  bodies. We cannot  predict  what effect the  interpretation of
existing or new PRC laws or regulations  may have  on our businesses. We  may be subject to sanctions,
including fines, and could be required to restructure our operations. As  a result of these substantial
uncertainties, we cannot assure you that we will not be found in violation  of any  existing or future PRC
laws or regulations.

According to PRC laws, trademark license agreements are required to be filed with the  Trademark
Office of the SAIC for the record. Under  a trademark license agreement dated  as of August 15, 2000,
and supplemented and amended as of  August 15, 2005 and  August 15, 2010, WFOE has granted  to
Tech JV the right to use certain trademarks  in the PRC. The trademark  license  agreement has not been
filed with the Trademark Office of the SAIC,  and as  such it may not be enforceable  against bona fide
third parties until completion of such registration.

In or around September 2011, various media sources reported that  the  China Securities Regulatory

Commission, or the CSRC, had prepared  a report proposing regulating the use of variable interest
entity structures or contractual arrangements, such as ours, in  industry  sectors subject  to  foreign
investment restrictions in China and  overseas listings by China-based companies. However, it is unclear
whether the CSRC officially issued or submitted such  a report to a higher level government authority

18

or what any such report provides, or  whether any  new  PRC laws  or  regulations  relating to variable
interest entity structures will be adopted or if adopted, what they  would provide.

If we  or any of our subsidiaries or affiliated  entities or any of our contractual arrangements are
found to be or to have been in violation of  any existing  or future PRC laws or regulations,  the relevant
regulatory authorities would likely have  broad discretion in dealing with such  violation, including but
not limited to:

(cid:127) levying fines;

(cid:127) revoking business licenses;

(cid:127) restricting or prohibiting our use of  proceeds from any capital  raisings to finance our business

and operations in China;

(cid:127) requiring us to restructure the ownership structure  or operations of our subsidiaries or affiliated

entities; and/or

(cid:127) requiring us to discontinue all or a portion  our business.

Any of these or similar actions could  cause significant disruption  to  our business operations or

render us unable to conduct a substantial  portion  of our business  operations  and may  materially and
adversely affect our business, financial  condition  and  results of operations.

We  are unable to quantify the likelihood  that any sanctions would be imposed or the  magnitude of

the effect of any such sanctions on our business,  financial condition or  results of operations.

Our subsidiaries face limitations on paying  dividends or making  other distributions to us.

We  are a holding company and rely substantially on  dividends, royalty payments  and license fees

paid under trademark license agreements  and certain  other contractual arrangements paid  to  us by our
subsidiaries and affiliated entities in the PRC to finance our  operations and  to  pay dividends to our
shareholders. These royalty payments  and  license fees paid under trademark license  agreements and
certain other contractual arrangements  do  not require governmental or other third party approval.
However, the payment of dividends in China  is subject  to  certain restrictions  and taxes. PRC
regulations currently permit payment of dividends  only out of accumulated profits as determined in
accordance with PRC accounting standards and  regulations.

Our subsidiaries and affiliated entities  in the PRC are  also required to set aside  a portion of their

after-tax profits according to PRC accounting standards and  regulations to fund certain reserve funds
that are not distributable as cash dividends.  In  addition, the  PRC government imposes controls  on the
convertibility of the Renminbi into foreign  currencies and, in certain cases,  the remittance of  currency
out of the PRC. We may also experience difficulties  in completing  the administrative procedures
necessary to obtain and remit foreign currency. See ‘‘Item  4.—Information on the  Company—Business
Overview—Regulation—Regulations  Relating to Foreign  Currency Exchange’’ and ‘‘—Regulations
Relating to Dividend Distribution.’’ If  we or  any  of  our subsidiaries are unable to receive  all  of the
revenues from our operations through these  contractual or dividend arrangements, we may  be  unable
to effectively finance our operations  or  pay dividends on our  common shares.

Risks Related to Doing Business in China

Our business could be affected by changes in China’s  economic, political or social  conditions  or government
policies.

The PRC economy differs from the economies of most developed countries in many respects,
including the amount of government involvement, level of development, growth  rate, control  of  foreign
exchange and allocation of resources. While the PRC  economy has  experienced significant  growth over

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the past decades, growth has been uneven, both geographically  and among  various sectors  of the
economy. We cannot assure you that the  Chinese economy will continue to grow, or  that  if there is
growth, such growth will be steady and uniform, or that if there is a  slowdown, such  slowdown  will not
have a negative effect on our business. For example,  to  restrain inflation  and prevent  the economy
from overheating, the PRC government  has  instituted  from time  to  time  a  number of  tightening
macroeconomic measures and monetary  policies, including  increasing  interest  rates, raising statutory
reserve  rates for banks and controlling bank  lending to certain industries. We cannot assure  you that
the various macroeconomic measures and  monetary  policies adopted  by the  PRC government  to  guide
economic growth and the allocation of resources will be effective  in sustaining the  fast growth rate of
the Chinese economy. In addition, even if  these measures benefit the overall Chinese economy,  they
may impact the hiring behavior of employers  and reduce  the level of expenditures  on human  resource
services, which would adversely affect  our results of operations and financial condition. The PRC
government could determine to develop and support government owned  or  controlled  human resource
enterprises in direct competition with  us. The PRC government could  also determine to more  closely
regulate the telecommunications, Internet or human  resource industries, which could impose  additional
regulatory costs and burdens on us.

PRC laws and regulations governing operators  of  Internet websites are unclear and the  regulation of the
telecommunications and Internet industries may become more burdensome, and if we are found to be in
violation of PRC laws and regulations,  we  could be subject to sanctions.

The interpretation and application of existing and future PRC  laws and regulations and the stated

positions of the main governing authority, the  PRC  Ministry of Industry and Information Technology,
or the MIIT, have created significant  uncertainty regarding the legality  of existing and future  foreign
investments in, and the businesses and  activities of,  companies  with Internet operations,  including those
of our company. In particular, the MIIT  has  stated that  the activities of Internet content providers are
subject to regulation by various PRC  government authorities, depending on  the specific  activities
conducted by the Internet content provider. In addition, PRC  government regulation of the
telecommunications and Internet industries  is burdensome and may become even  more so.  New
regulations could increase our costs of  doing  business and prevent  us from efficiently  delivering our
services. Our failure to comply with applicable  PRC  Internet regulations could  subject us to severe
sanctions.

In July 2006, the MIIT issued the Notice on  Strengthening the Administration of Foreign
Investment in the Operation of Value  Added  Telecommunications  Business, or the  MIIT Notice.
According to the MIIT Notice, foreign  investors can  only operate  a telecommunications business in
China by establishing a telecommunications enterprise with  a valid telecommunications business
operation license. Domestic value-added  telecommunications services license holders are prohibited
from leasing, transferring or selling telecommunications  business operation licenses to foreign investors
in any form, and from providing any  resource, sites or  facilities to foreign investors to facilitate the
illegal operation of a telecommunications business in China. The MIIT Notice also requires that value-
added telecommunications services license  holders  (including their shareholders) directly own  the
domain names and registered trademarks used by such value-added telecommunications services license
holders  in their daily operations. The  MIIT Notice further requires  each  value-added
telecommunications services license holder  to  have the necessary facilities for its approved business
operations and to maintain such facilities  in the  regions covered by its license. For those  who are not in
compliance with the requirements above  and fail to rectify the  non-compliance within  the period  set by
provincial communications administration  bureaus, the provincial communications administration
bureaus may revoke their operating licenses.  Tech  JV, our operating  entity  which provides  online
recruitment services, has obtained a value-added telecommunications business  operation license
permitting it to provide information  service via the Internet  and  mobile networks.  We  may further
modify  our corporate structure to comply  with  these requirements.

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The continued growth of the Chinese Internet  market depends on  the establishment  of an adequate
telecommunications infrastructure.

Although private sector Internet service providers currently exist  in China,  almost all access to the
Internet is maintained through state-owned telecommunication carriers  under the administrative control
and regulatory supervision of the MIIT. In addition, the national networks in China connect to the
Internet through a government-controlled  international gateway. This  international  gateway is the  only
channel  through which a domestic user  can connect to the international  Internet network.  We rely  on
this  infrastructure and China Telecom and China  Unicom to  provide data communications capacity,
primarily through local telecommunications lines. We cannot  assure you that  this infrastructure will be
developed. We have no access to alternative networks or  services, on a timely  basis or  if at all, in the
event of disruptions, failures or other  problems  with China’s Internet infrastructure or
telecommunications networks. The Internet infrastructure  in China  may not support the  demands
associated with continued growth in Internet use.

The PRC legal system has inherent uncertainties that could materially  and  adversely  affect us.

The PRC legal system is based upon written  statutes. Prior court decisions may  be  cited  for
reference but are not binding on subsequent cases and have limited value  as precedents. Since 1979,
the PRC legislative bodies have promulgated laws and regulations  dealing with  economic matters such
as foreign investment, corporate organization and governance, commerce, taxation and trade. However,
the PRC has not developed a fully integrated  legal system  and  the  array of new  laws  and regulations
may not be sufficient to cover all aspects of  economic activities  in the PRC. In particular, because these
laws and regulations are relatively new,  and because  of  the limited volume  of  published decisions  and
their non-binding nature, the interpretation and  enforcement of these laws  and regulations involve
uncertainties. In addition, published  government policies and internal rules may have  retroactive effects
and, in some cases, the policies and rules are not published  at  all. As a result, we  may be unaware  of
our  violation of these policies and rules until some time  later. Our contractual arrangements with our
affiliated  entities are governed by the laws  of  the PRC. The  enforcement of these contracts and  the
interpretation of the laws governing these  relationships  is subject to uncertainty. See ‘‘—Risks Related
to Our Corporate Structure—The PRC laws and  regulations governing our business operations  and
contractual arrangements are uncertain,  and if we are  found to be in violation,  we could be subject  to
sanctions.’’

PRC regulation of direct investment and loans by  offshore holding companies  to PRC entities  may delay  or
limit us from making capital contributions or loans to our PRC subsidiaries.

Any capital contributions or loans that we, as  an offshore entity, make to our PRC subsidiaries are

subject to PRC regulations. For example, none of our loans to a PRC subsidiary can  exceed  the
difference between its total amount of investment and  its  registered  capital approved  under relevant
PRC laws, and the loans must be registered with the  local  branch of the PRC State Administration  of
Foreign Exchange, or the SAFE. Our capital contributions  to our  PRC subsidiaries must be approved
by the PRC Ministry of Commerce or its  local counterpart.  We  cannot assure you that we  will  be  able
to complete the necessary registration or obtain  the necessary  approval  on a timely basis, or at all. If
we fail to complete the necessary registration or obtain the necessary  approval,  our  ability  to  make
loans or equity contributions to our PRC subsidiaries may be negatively affected, which could adversely
affect our PRC subsidiaries’ liquidity and  their ability to fund  their  working capital and expansion
projects and meet their obligations and  commitments.

21

You may experience difficulties in effecting service of legal process,  enforcing foreign judgments or bringing
original actions in China based on United States or other foreign laws  against  us or our management.

We  conduct substantially all of our operations in China and the majority of our assets are  located
in China. In addition, many of our directors and  executive  officers reside  within China. As a  result, it
may not be possible to effect service  of  process within  the United  States or  elsewhere outside China
upon these directors or executive officers,  including  with respect to matters arising under U.S.  federal
securities laws or applicable state securities  laws.  Moreover, our  PRC legal  counsel  has advised us  that
the PRC does not have treaties with the United  States  or many other  countries  providing for the
reciprocal recognition and enforcement of  judgment of courts.

Registered public accounting firms in China, including  our independent  registered public  accounting  firm,  are
not  inspected by the U.S. Public Company  Accounting Oversight  Board, which  deprives us and our  investors
of the benefits of such inspection.

Auditors of companies whose shares are registered with the U.S.  Securities and  Exchange
Commission and traded publicly in the United States, including our independent registered  public
accounting firm, must be registered with  the U.S. Public  Company Accounting Oversight Board, or the
PCAOB, and are required by the laws of the United  States  to  undergo regular inspections  by  the
PCAOB to assess their compliance with  the laws of the United  States and professional standards
applicable to auditors. Our independent  registered  public  accounting firm is located  in, and  organized
under the laws of, the PRC, which is  a jurisdiction where the PCAOB, notwithstanding  the
requirements of U.S. law, is currently  unable to conduct inspections  without the approval of the
Chinese authorities. In May 2013, the  PCAOB announced that it  had entered  into  a Memorandum  of
Understanding on Enforcement Cooperation with  the CSRC and the  PRC Ministry of Finance, which
establishes a cooperative framework between the parties for  the production and  exchange of audit
documents relevant to investigations undertaken  by the PCAOB, the CSRC  or the PRC Ministry of
Finance in the United States and the PRC, respectively.  The PCAOB continues to be in discussions
with the CSRC and the PRC Ministry of  Finance to permit joint  inspections in  the PRC of audit  firms
that are registered with the PCAOB  and audit Chinese companies that trade on U.S. exchanges.

This lack of PCAOB inspections in China prevents  the PCAOB  from  fully  evaluating  audits  and
quality control procedures of our independent registered public accounting  firm.  As a result, we  and
investors in our ADSs are deprived of the  benefits  of  such PCAOB inspections.  The inability of the
PCAOB to conduct inspections of auditors in China makes  it more  difficult to evaluate  the
effectiveness of our independent registered  public accounting  firm’s audit  procedures  or quality control
procedures as compared to auditors outside of China that are subject  to  PCAOB inspections,  which
could cause investors and potential investors in  our  stock to lose  confidence in our audit procedures
and reported financial information and the  quality of our financial statements.

If a recent initial decision rendered by the  Administrative Law Judge, or the ALJ, in administrative
proceedings brought by the SEC against the  Big  Four PRC-based accounting firms,  including our independent
registered public accounting firm, becomes  final, we could  be unable to timely file future financial  statements
in  compliance with the requirements of  the  Exchange Act.

In December 2012, the SEC instituted administrative proceedings  against  the Big Four PRC-based
accounting firms, including our independent  registered  public accounting firm, alleging that these firms
had violated U.S. securities laws and  the  SEC’s rules  and regulations thereunder by failing to provide
to the SEC the firms’ audit work papers  with respect to certain PRC-based companies that are  publicly
traded in the United States. On January  22, 2014, the  ALJ  presiding over the  matter rendered an  initial
decision that each of the firms had violated the SEC’s  rules  of  practice by failing  to  produce audit work
papers to the SEC. The initial decision  censured each of  the firms and barred them from practicing
before the SEC for a period of six months.  The  Big Four PRC-based accounting  firms recently

22

appealed the ALJ’s initial decision to the  SEC.  The  ALJ’s  decision  does not take effect unless  and until
it is endorsed by the SEC. Any SEC  endorsement or  other determination  could  be  appealed by the
accounting firms through the U.S. federal courts. While we  cannot predict the  outcome of the SEC’s
review or that of any subsequent appeal  process, if the accounting  firms  are ultimately temporarily
denied the ability to practice before the  SEC, our ability to file our  financial statements  in compliance
with SEC requirements could be impacted. A determination  that we have  not  timely filed  financial
statements in compliance with SEC requirements could ultimately lead to the  delisting of our ADSs
from the NASDAQ Global Select Market  or the termination of  the  registration of our ADSs under the
Exchange Act, or both, which would substantially reduce or effectively terminate the  trading of  our
ADSs in the United States and thereby  significantly reduce the value of our ADSs.

Governmental control of currency conversion may affect the value of your investment.

The PRC government imposes controls on the convertibility of the  Renminbi  into  foreign

currencies and, in certain cases, the remittance  of  currency  out of  China. We receive substantially all of
our  revenues  in Renminbi, which is currently not a  freely  convertible currency. Under our current
structure, our income will be primarily derived from  dividend payments from our PRC subsidiaries and
other payments such as royalty and licensing fees. Shortages in the availability  of foreign currency may
restrict the ability of our PRC subsidiaries and our affiliated  entities to remit  sufficient foreign currency
to pay dividends, royalty payments or other fees to us, or  otherwise  satisfy their foreign currency
dominated obligations. Under existing  PRC  foreign exchange regulations,  payments of current account
items, including profit distributions, interest payments and expenditures from  the transaction, can  be
made in foreign currencies without prior  approval from  the SAFE, by complying with certain
procedural requirements. However, approval from appropriate governmental  authorities is required
where  Renminbi is to be converted into  foreign currency and remitted out of China to pay capital
expenses such as the repayment of bank  loans denominated in  foreign currencies. The PRC  government
may also at its discretion restrict access in  the future  to  foreign currencies for current account
transactions. If the foreign exchange  control system  prevents us from  obtaining sufficient foreign
currency to satisfy our currency demands, we may not be able to pay dividends in foreign currencies  to
our  shareholders, including holders of our  ADSs.

The fluctuation of the Renminbi may materially  and adversely  affect your  investment.

The value of the Renminbi against the  U.S. dollar  and  other currencies may fluctuate  and is
affected by, among other things, changes in the PRC’s political and  economic  conditions. In  July 2005,
the PRC government changed its policy of pegging  the value of the Renminbi to the  U.S. dollar and
permitted the Renminbi to fluctuate  within a  managed band against  a basket of certain foreign
currencies. Under the new policy, the  value of the Renminbi has appreciated against the U.S. dollar of
approximately 4.6% in 2011, 1.0% in 2012  and  2.8% in 2013.  Correspondingly, we reported a loss from
foreign currency translation of RMB9.4 million in 2011, RMB0.4 million in 2012 and RMB6.5 million
(US$1.1 million) in 2013. It is possible that the Chinese government could adopt a more flexible
currency policy in the future, which could  result in further and more significant revaluations of the
Renminbi against the U.S. dollar or any  other foreign  currency. As a portion of our assets  are
denominated in U.S. dollars, any future  upward revaluations of the Renminbi will result  in charges to
our  consolidated statement of operations and comprehensive income and reductions  in the value of
these U.S. dollar denominated assets when translated into  Renminbi.

In addition, as we rely substantially on dividends, royalty payments  and other fees paid to us in
Renminbi by our subsidiaries and affiliated entities in  the PRC, any significant  downward revaluation of
the Renminbi may materially and adversely affect our cash  flows, revenues  and financial condition, and
the value of, and any dividends payable on,  our  ADSs in foreign  currency  terms. Conversely, if we
decide to convert our Renminbi into  U.S.  dollars  for  the purpose of  making payments  for dividends on

23

our  common shares or for other business purposes and the U.S. dollar appreciates against  the
Renminbi, the U.S. dollar equivalent of  the Renminbi we convert would be reduced. For further
information on our foreign exchange risks and certain exchange rates, see  ‘‘Item 3.—Key Information—
Selected Financial Data—Exchange Rate  Information’’ and ‘‘Item 11.—Quantitative and Qualitative
Disclosures about Market Risk—Foreign Exchange Risk.’’

PRC regulations relating to offshore investment  activities by PRC  residents may increase our  administrative
burden and adversely impact our business and prospects.  If our shareholders who are PRC residents fail to
make any required registrations or filings  under  such regulations,  we may be unable to distribute profits and
may become subject to liability under PRC laws.

The SAFE has promulgated several regulations relating to offshore investment activities by PRC

residents, including the Notice on Issues  Relating to the Administration  of  Foreign Exchange  in
Fund-Raising and Round-Trip Investment  Activities  of  Domestic  Residents Conducted via Offshore
Special Purpose Companies, or Circular 75,  which became effective on November 1, 2005.  Circular 75
requires PRC residents (including PRC citizens and foreign citizens who primarily reside  in China) to
register with the relevant local SAFE  branch before establishing or controlling any  company outside of
China, referred to as an ‘‘offshore special  purpose company,’’ for the purpose of raising funds  from
overseas to acquire or exchange the assets of, or acquiring equity  interests  in, PRC  entities held by such
PRC residents and to update such registration  in the event  of any significant changes with respect to
that offshore company. Circular 75 applies retroactively, and as a result, PRC  residents  who have
established or acquired control of offshore  companies that have  made  onshore  investments in China in
the past are required to complete the  relevant  registration procedures with the  SAFE. If any PRC
resident  fails to register with the SAFE  with respect to its ownership  of  an existing offshore entity,
dividends remitted by the onshore entity to its overseas  parent may be considered an evasion of foreign
exchange administration rules, and therefore,  may be subject to penalties under relevant  PRC  foreign
exchange laws and regulations. In addition,  failure to comply with registration procedures may  result in
restrictions on the relevant onshore entity,  including prohibitions  on  the payment of  dividends  and
other distributions to its offshore parent or affiliate and on capital inflow from the  offshore  entity.

These regulations apply to our shareholders and beneficial owners  who are  PRC residents  or which

have PRC residents as their ultimate owners and may apply to any offshore acquisitions that we  make
in the future. We have notified shareholders  of  our common shares who we  know  are PRC residents to
comply  with these regulations and make  the required registrations. However, as we may not be fully
informed of the identities of all our shareholders  or beneficial owners who  are PRC residents, and the
interpretation and enforcement of these SAFE  regulations involve  significant uncertainties, we cannot
provide any assurance that all of our shareholders and beneficial owners  who are PRC residents have
fully complied or will fully comply with our  request to make, obtain or update any  applicable
registrations in a timely manner, or at all. For  example,  we  are  not aware of available registration
procedures with the SAFE for PRC residents  that are non-PRC passport  holders, which  makes  our
shareholders who are foreign citizens  residing in China currently unable to  comply with these
regulations. If any of our shareholders or beneficial  holders  is found to be  in violation of  these SAFE
regulations, we may face severe consequences  as discussed above.

24

Any failure to comply with PRC regulations  regarding the  registration requirements  for employee stock
incentive plans may subject the PRC plan participants or us to  fines and other legal or  administrative
sanctions.

In March 2007, the SAFE promulgated the  Application Procedure of Foreign Exchange

Administration for Domestic Individuals  Participating in Employee Stock Holding Plan or Stock  Option
Plan of Overseas-Listed Company, or  the  Stock Option  Rule, to regulate foreign exchange procedures
for PRC  individuals participating in employee stock  holding and stock option plans of overseas
companies. On February 15, 2012, the SAFE promulgated the Circular  on Certain Foreign Exchange
Issues Relating to Domestic Individuals’ Participation in Stock Incentive Plan of Overseas-Listed
Company, or  the New Stock Option  Rule.  Upon  the effectiveness of the New Stock  Option Rule  on
February 15, 2012, the Stock Option  Rule became void, although  the basic requirements  and
procedures provided under the Stock  Option Rule  are kept  unchanged in the New Stock  Option Rule.
Directors, supervisors, the senior management and other  employees  of the domestic subsidiary of an
overseas-listed company (which shall  include companies  and other subsidiaries  directly  or indirectly
established or controlled by such overseas-listed company in China) participating in any stock incentive
plan  of  the overseas-listed company who are PRC citizens or who are non-PRC citizens residing in
China for a continuous period of not  less than one  year,  subject  to  a few exceptions,  are required  to
register with the SAFE through a domestic qualified agent, which could be a PRC  subsidiary  of  such
overseas-listed company, and complete  certain other procedures. We and our PRC  employees, directors
and executive officers are subject to these regulations.

In addition, the SAT has issued circulars  concerning employee share options. Under these
circulars, individuals working in China  who exercise  share options will be subject to PRC individual
income tax. We have obligations to file  documents related  to  employee share options with relevant tax
authorities and withhold the individual income taxes  of employees who exercise their share options. If
we or our PRC optionees fail to comply  with these regulations,  we  or  our PRC optionees may be
subject to fines and other legal and administrative  sanctions.

Risks Related to Our Common Shares and  Our ADSs

The market price for our ADSs may be  volatile.

The market prices of the securities of  companies with  Internet related and online businesses have

been extremely volatile and may be subject to wide fluctuations in response to factors  including the
following:

(cid:127) actual or anticipated fluctuations in our quarterly operating results;

(cid:127) changes or revisions by us to previously  released operating and financial targets;

(cid:127) announcements  by us or our competitors  of new services, significant acquisitions,  strategic

partnerships, joint ventures or capital  commitments;

(cid:127) changes in financial estimates or recommendations by securities analysts;

(cid:127) conditions in our industry, which is the  market  for  recruitment  advertising  services  and other

human resource related services in China;

(cid:127) additions or departures of key personnel;

(cid:127) fluctuations of exchanges rates between the  Renminbi and  U.S.  dollar; and

(cid:127) pending or potential litigation or regulatory investigations.

25

In addition, the securities market has  from time  to  time experienced  significant price and  volume
fluctuations that are not related to the operating performance of particular companies. These  market
fluctuations may also materially and adversely affect the market price  of  our ADSs.

The future sales, or perceived future sales, by our existing shareholders  of a substantial number of our ADSs
in  the public market or through private transactions could  adversely  affect  the  price of our ADSs.

If our shareholders sell, or are perceived as intending to sell, substantial  amounts of our common
shares or ADSs, including those issued upon the exercise  of outstanding options, in  the public  market
or through private transactions, the market price of  our ADSs could  fall. Such sales, or perceived
potential sales, might make it more difficult for us to sell  equity or equity  related securities in the
future at a time and price that we deem  appropriate. Common  shares held  by  our existing shareholders
and our affiliates may also be sold in  the public  market  under, and subject  to  the restrictions  contained
in, Rule 144 under the U.S. Securities  Act of 1933, as  amended, or the Securities  Act. See ‘‘Item 6.—
Directors, Senior Management and Employees—Compensation—Stock-Based Compensation Plans’’ for
a description of outstanding options to purchase our common shares.

Your right to participate in any future rights  offerings  may  be  limited,  which may cause  dilution of your
holdings.

We  may from time to time distribute  rights to our shareholders, including rights to acquire our
securities. Under the deposit agreement,  the depositary bank will not offer you  those rights unless the
distribution to ADS holders of both the  rights  and  any related securities is either registered  under the
Securities Act, or exempt from registration  under the Securities  Act. We  are under  no obligation to
file a registration statement with respect to any such  rights or  securities or to endeavor  to  cause such a
registration statement to be declared effective. Moreover, we may not be able to establish an exemption
from registration under the Securities  Act.  Accordingly,  you may  be  unable to participate in  our rights
offerings and may experience dilution in  your holdings.

You may not be able to exercise your right  to vote.

As a holder of ADSs, you may only exercise the  voting rights with respect  to  the underlying

common shares in accordance with the  provisions  of the deposit agreement. Under the deposit
agreement, you must vote by giving voting instructions to the  depositary. Upon receipt of  your voting
instructions, the depositary will vote  the  underlying common shares  in accordance  with these
instructions. Otherwise, you will not be  able to exercise your right to vote unless you withdraw the
shares. Under our fifth amended and restated  memorandum and articles of association,  the minimum
notice period required for convening  either  an annual general  meeting or an extraordinary  general
meeting  called to vote on matters requiring  the approval of two thirds of the  voting shares is 20  days.
The minimum notice period for other extraordinary general meetings is 14 days. When a general
meeting  is convened, you may not receive sufficient advance  notice to withdraw the shares  to  allow  you
to vote with respect to any specific matter. If we ask for your instructions,  the depositary  will notify you
of the upcoming vote and will arrange  to  deliver our voting materials to you. We cannot  assure you
that you  will receive the voting materials in time to ensure that  you  can instruct the depositary to vote
your shares. In addition, the depositary and its agents are  not responsible  for failing to carry out voting
instructions or for the manner of carrying  out voting instructions. This  means  that  you may  not  be  able
to exercise your right to vote and there  may be nothing you can  do if  the shares  underlying  your ADSs
are not voted as you requested.

26

You may not receive distributions on common shares or  any value for them if  it is illegal or  impractical  to
make them available to you.

The depositary of  our ADSs has agreed to pay to you  the cash  dividends or  other distributions it
or the custodian receives on common shares or other  deposited  securities after  deducting its fees and
expenses. You will receive these distributions in proportion to the number  of common shares  your
ADSs represent. However, the depositary is not responsible if it decides that  it is inequitable or
impractical to make a distribution available to any holders of ADSs. For  example, the depositary  may
determine that it is not feasible to distribute certain  property  through the  mail. Additionally, the  value
of certain distributions may be less than  the cost of mailing them. In  these  cases, the depositary may
determine not to distribute such property. We have no obligation to register under U.S.  securities laws
any ADSs, common shares, rights or  other  securities received through  such distributions.  We also have
no obligation to take any other action to permit the distribution of ADSs, common shares,  rights or
anything else to holders of ADSs. This  means that you may not receive  the distribution we make  on
our  common shares or any value for them if it  is illegal  or impractical  for  us  to  make  them available to
you. These restrictions may have a material adverse effect  on the value of your  ADSs.

You may be subject to limitations on transfer of your ADSs.

Your ADSs represented by the ADRs  are transferable  on the  books of the depositary. However,
the depositary may close its transfer  books at any time or from  time  to  time when it  deems expedient
in connection with the performance of  its duties.  In  addition, the  depositary may refuse  to  deliver,
transfer or register transfers of ADSs  generally when our books or the books of the depositary are
closed, or at any time if we or the depositary thinks it advisable  to  do so  because of any requirement of
law or of any government or governmental  body, or under any  provision  of  the deposit  agreement, or
for any other reason.

You may face difficulties in protecting your interests, and your ability to protect your rights through the
U.S. federal courts may be limited, because  we  are  incorporated under Cayman Islands law.

We  are a company incorporated under the laws  of  the Cayman  Islands, and  the majority of our

assets are located outside the United  States. In addition, many of our  directors and executive  officers
are nationals or residents of jurisdictions  other than the United States  and  all  or a substantial portion
of their assets are located outside the United States. As a result, it  may be  difficult for  investors to
effect service of process within the United  States  upon our directors or executive officers, or  enforce
judgments obtained in the United States courts against our directors or  executive officers.

Our corporate affairs are governed by our memorandum and  articles of association, the Cayman
Islands Companies Law (2013 Revision), as  amended and revised  from  time to time, and the common
law of the Cayman Islands. The rights  of shareholders to take action against the directors, actions  by
minority shareholders and the fiduciary  responsibilities  of  our  directors to us  under Cayman Islands law
are to a large extent governed by the  common  law  of the Cayman Islands. The common law of the
Cayman Islands is derived in part from  comparatively limited judicial precedent in the  Cayman Islands
as well as from English common law,  the decisions of whose courts are of  persuasive authority, but are
not binding on a court in the Cayman Islands. The rights  of our  shareholders and the fiduciary
responsibilities of our directors under Cayman Islands  law  are not as clearly established as they would
be under statutes or judicial precedent in some jurisdictions in  the United States.  In particular,  the
Cayman Islands has a less developed  body of securities laws as compared to the  United States, and
some states, such as Delaware, have more fully developed and judicially interpreted  bodies of  corporate
law. In addition, shareholders of Cayman  Islands companies may not have standing to initiate  a
shareholder derivative action in a federal court  of  the United States.

27

There are uncertainties as to whether Cayman  Islands courts  would:

(cid:127) recognize or enforce against us judgments of courts of the  United States based on certain  civil

liability provisions of U.S. securities laws; and

(cid:127) impose liabilities against us, in original actions brought in the  Cayman Islands,  based on certain

civil liability provisions of U.S. securities laws that are  penal  in nature.

There is  no statutory recognition in the Cayman Islands of  judgments obtained in  the United
States, although the courts of the Cayman Islands  will in certain circumstances  recognize and  enforce a
non-penal judgment of a foreign court  of  competent jurisdiction without retrial on the merits.

As a result of all of the above, public shareholders  may  have more difficulty in protecting  their
interests in the face of actions taken by  management, members of  the  board of  directors or  controlling
shareholders than they would as public  shareholders  of  a U.S.  company.

If we are considered a PRC resident under  the EIT Law, dividends we  pay to non-resident holders  may be
subject to PRC withholding tax and gains realized  by non-resident holders on sale of ADSs or  common  shares
may be subject to PRC income tax.

If we  are considered to be a PRC resident  enterprise under the  EIT  Law,  any dividends payable to
non-resident enterprise holders of our  common shares or ADSs may be treated as income derived from
sources  within PRC and therefore subject  to  a 10% withholding  tax  (or  20% in the case  of non-resident
individual holders) unless an applicable income tax treaty provides otherwise. In  addition,  capital gains
realized by non-resident enterprise holders upon  the disposition of our common shares or ADSs  may
be treated as income derived from sources within  PRC and therefore subject  to  10% income tax  (or
20% in the case of non-resident individual  holders) unless an applicable income tax treaty  provides
otherwise. If we are required under the EIT Law to withhold PRC income tax on dividends payable to
our  non-PRC investors or if you are required  to  pay  PRC income tax on any gains  realized from  the
transfer of our common shares or ADSs,  the value  of your investment  in our common shares  or ADSs
may be materially and adversely affected.

We believe that we were not a passive foreign investment company, or a PFIC, for our taxable year  ending on
December 31, 2013, although there can be  no  assurance in this regard. However, we  believe that we may
become one in the future, which could result  in adverse U.S.  federal  income tax  consequences to
U.S. investors.

Based on the past composition of our income and valuation of our assets, including goodwill, we
believe that we were not a PFIC for  our  taxable year ending  on December 31, 2013,  although there can
be no assurance in this regard. However,  due to the volatility of the market price of our common
shares, as represented by our ADSs, we  believe that we may become  one  in the future. Under the
U.S. Internal Revenue Code of 1986,  as  amended,  the determination of whether we are a  PFIC is
made annually and our PFIC status for any  particular year will depend upon the  character  of  our
income and assets and the value of our assets at such time. Accordingly, our  PFIC status  for any
particular taxable year cannot be determined  with certainty until after  the close  of that taxable year. In
particular, our PFIC status may be determined in  large part  based on the market price of  our common
shares, as represented by our ADSs, which is likely to fluctuate and may fluctuate  considerably given
that the global capital markets have  been  experiencing extreme  volatility.  Accordingly, fluctuations in
the market price of our common shares, as  represented by our ADSs, may result in our being a PFIC
in any future taxable year.

Further, if it is determined that we do not own  the stock of our affiliated  PRC entities, which is
held through  contractual arrangements,  for U.S. federal income tax purposes,  we may be treated  as a
PFIC for our current taxable year and  any  taxable year thereafter. There exist substantial uncertainties

28

regarding the application, interpretation  and enforcement  of relevant  current and future  PRC  laws  and
regulations and their potential effect  on  our corporate structure  and contractual  arrangements with
certain of our affiliated PRC entities.  There can  be  no assurance that the PRC regulatory authorities
will not take a view different from those of our PRC legal counsel. Further, even  if  the uncertainties  as
to PRC laws and regulations did not exist, there are also substantial  uncertainties as  to  the treatment of
our  corporate structure and ownership  of  these affiliated  PRC entities for U.S. federal  income  tax
purposes.

If we  are a PFIC for any taxable year during  which you hold  our ADSs or common  shares, such

characterization could result in adverse U.S.  federal income  tax consequences to you  if you are  a
U.S. investor. For example, if we are  or  become a PFIC,  our U.S. investors may become subject to
increased tax liabilities under U.S. federal income tax laws and regulations, and will  become subject  to
burdensome reporting requirements.  Moreover,  non-corporate U.S. investors will not be eligible for
reduced rates on taxation on any dividends received from us, if we  are  a  PFIC in the  taxable  year  in
which  such dividends are paid or in the preceding  taxable year.  See  ‘‘Item 10.—Additional
Information—Taxation—Certain United States Federal  Income Tax Considerations—Passive Foreign
Investment Company Rules.’’

ITEM 4.

INFORMATION ON THE COMPANY

A. History and Development of the  Company

We  commenced our business in 1998. In March 2000, our founders incorporated a new holding
company, now called 51job, Inc., as an exempted limited liability company in the Cayman  Islands under
the Cayman Islands Companies Law  (2013  Revision). Subsequently, 51job, Inc.  acquired  51net.com Inc.,
or 51net, a British Virgin Islands company, and other subsidiaries to become the  holding  company of
our  corporate group. We operate as a  foreign-invested enterprise in China  through our  wholly owned
subsidiaries, 51net, which is the registered owner of our domain  name, 51net Beijing  and 51net  HR,
which  are both Cayman Islands companies, as well as our PRC  subsidiaries and  affiliated Chinese
entities, the primary ones being:

(cid:127) Qianjin Network Information Technology (Shanghai) Co., Ltd., or Tech JV, which is owned by
51net, Qian Cheng and Wuhan AdCo, and holds licenses which allow it  to  provide online
advertising, human resource related and value-added  telecommunications  services;

(cid:127) Shanghai Qianjin Advertising Co.,  Ltd., or AdCo,  which is owned by Tech  JV and  Qian Cheng,

and holds licenses to provide advertising  services;

(cid:127) Beijing Qian Cheng Si Jin Advertising Co.,  Ltd.,  or Qian Cheng, which is wholly  owned by Run

An, is  our joint venture partner in Tech JV and has an equity interest in AdCo;

(cid:127) Beijing Run An  Information Consultancy Co., Ltd., or  Run  An, which  is jointly owned by David

Weimin Jin and Tao Wang, two executive officers of our company;

(cid:127) Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd., or WFOE, which is

wholly owned by 51net Beijing and owns our trademarks and registered  copyrights;

(cid:127) Shanghai Wang Cai Advertising Co., Ltd., or  Wang Cai AdCo, which is jointly owned by AdCo

and Tech JV, and hold licenses to provide advertising services;

(cid:127) Shanghai Wang Ju Human Resource Consulting Co., Ltd.,  or  Wang  Ju, which  is owned by 51net

HR and Run An, and holds licenses to provide human resource  related  services; and

(cid:127) Wuhan Mei Hao Qian Cheng Advertising Co., Ltd., or  Wuhan AdCo, which is  wholly owned  by

Qian Cheng, has an equity interest in  Tech  JV and holds  a license to provide advertising
services.

29

Substantially all of our business and operations  are conducted through Tech JV and  its  subsidiaries.

In May 2004, we restructured our operations  to  comply  with then  existing PRC laws and

regulations governing foreign ownership  in  entities conducting advertising and  human resource related
services. For a discussion on our group structure, see  ‘‘Item 4.—Information on the Company—
Organizational Structure.’’

Our relationships with Qian Cheng and Run An, our affiliated entities, have been governed by a
series of agreements. As a result of these agreements, under which  we have  borne all of  the economic
risks and received all of the economic rewards in these affiliated  entities,  the historical financial results
of these  entities have been consolidated in our financial statements as variable  interest entities.  For  a
discussion on the contractual arrangements among  our entities,  see ‘‘Item  7.—Major  Shareholders and
Related Party Transactions—Related  Party Transactions—Contractual  Arrangements Among Our Group
Entities.’’

We  completed the initial public offering of  6,037,500 American depositary shares, each
representing two of our common shares,  par value US$0.0001  per  share, on October  4, 2004. On
September 29, 2004, the trading of our  ADSs commenced on  the NASDAQ Global Select  Market
under the symbol ‘‘JOBS.’’

Our principal executive offices are located  at Building  3, No.  1387, Zhang Dong Road,  Shanghai

201203, People’s Republic of China. Our telephone number at this address is  +(86-21) 6160-1888.  Our
registered office in the Cayman Islands is located  at the offices of Maples  Corporate Services Limited,
PO Box 309, Ugland House, Grand Cayman, KY1-1104, Cayman  Islands. Our agent  for service of
process in the United States is CCS  Global  Solutions, Inc., located at 54 West 39th  Street, 5th  Floor,
New York, New York 10018.

Our principal capital expenditures in 2011 were RMB58.9 million, which included

RMB42.1 million in installment payments  toward the acquisition of a new building  in Wuhan and the
purchase of computers, office equipment and  furnishings. Our principal capital expenditures in  2012
totaled RMB136.8 million, which consisted of RMB95.8  million  for the  acquisition of office space in
Guangzhou and RMB20.9 million in installment payments toward  the acquisition of the  new Wuhan
building as well as the purchase of computers, office equipment  and furnishings. Our  principal capital
expenditures in 2013 totaled RMB222.1  million (US$36.7 million),  which included  RMB164.9 million
(US$27.2 million) for the acquisition  of office  premises  in Beijing  as well as the completed acquisition
of the new Wuhan building and the purchase of computers, office equipment, fixtures and furnishings.

Capital expenditures in 2013 were funded through  operating cash flows  and  our  existing capital
resources, and we expect to continue  to  fund  our capital  expenditures  through  these  means. Our  capital
expenditure plans for 2014 have not  yet  been fixed, but we intend to purchase computers, technology-
related equipment and office furnishings.

B. Business Overview

We  believe that we are a leading nationwide  provider of integrated human resource services  in
China. With a strong focus on recruitment advertising, we operate www.51job.com which is utilized by a
broad base of corporate employers, reaches a wide  and diverse audience of job  seekers and  aggregates
job information from over 100 cities  across China. We also operated a print publication in  the city  of
Xian as of the date of this annual report.

In addition to recruitment advertising services, we  also provide other complementary human

resource related services, consisting primarily  of  business  process outsourcing, training,  campus
recruitment and executive search services. We aim  to  be  a comprehensive, ‘‘one-stop’’ solution to
human resource departments by providing recruitment and other human resource related services to
employers through 25 local sales offices and a  national  sales and customer service call  center in  Wuhan.

30

Although we provide services to both  employers and job  seekers, we derive  substantially all of our

revenues from employers. We receive  a majority of  our revenues in  the form of fees from  employers
for placing job advertisements on www.51job.com. We also receive fees from employers for accessing
our www.51job.com resum´e database, using our eHire product and engaging our other human resource
related services.

Our Product and Services

We  provide a range of human resource services in the  following  categories:

(cid:127) recruitment advertising services, including online recruitment services  and print advertising; and

(cid:127) other human resource related services, such  as business process  outsourcing, training, campus

recruitment and executive search services.

We  generate a significant majority of  our  revenues from  our recruitment  advertising services.  Our
online recruitment services business generated 58.6% of  our revenues in  2011, 62.4% of  our revenues
in 2012 and 64.7% of our revenues in 2013. Our print advertising business generated 15.2%  of  our
revenues in 2011, 7.0% of our revenues  in 2012 and 3.0% of our  revenues in 2013. Other human
resource related services generated 26.2%  of our revenues in 2011, 30.6% of our revenues in 2012  and
32.3% of our revenues in 2013.

Recruitment Advertising Services

Online  Recruitment Services—www.51job.com. We established our online recruitment website,
www.51job.com, in 1999. Online recruitment advertisements appear in  both Chinese and  English on
www.51job.com. These advertisements cover many different job categories ranging from professional
and  middle management positions to clerical, industrial and hourly jobs. Job seekers  may search for
positions using keywords or based on a  number  of  criteria,  including city of employment, industry, job
function, job title and job posting date. We regularly maintain and update our www.51job.com with job
search, training and general career management  content.

We  believe that www.51job.com is one of the largest dedicated national recruitment  websites  in
China in terms of the number of recruitment advertisements. We also  believe that www.51job.com is
among the largest in terms of the number  of registered job user accounts  and posted job  seeker
resum´es, with approximately 73 million user accounts established since the  launch of our website  in
1999 and approximately 64 million resum´es posted online as of December 31, 2013. We believe that
www.51job.com is perceived as a ‘‘destination site’’ by job seekers because of its large volume of
advertisements and the job search, training,  and general career  management content available on  the
website.

We believe that www.51job.com provides employers with a cost-effective means of  reaching their
target audience. As our website contains nationwide  recruitment advertisements, employers can access a
large pool of potential candidates from  a  wide geographic area. Certain employers also post
advertisements online when they consider  the demographics of their target audience to favor the use of
the Internet for recruitment advertising.  As a result, www.51job.com includes a large number of
recruitment advertisements targeted  at  white-collar job  seekers between the  ages of  20 to 35 that are
more likely to be familiar with the Internet  and  utilize this medium  for their job search. We generally
update the advertisements on our website several times each hour, which provides job seekers with  new
opportunities constantly and allows employers  to  receive responses more rapidly.  Employers also attract
online job seekers by placing advertising  banners, trademarks, logos, website hyperlinks and other forms
of advertising on our website to promote  their  corporate image for a fee that varies depending  on the
size, graphics, placement and duration. In  addition, we  offer  enhanced  marketing  tools, such as priority

31

placement of their job postings in keyword search  results and  direct email marketing  campaigns to a
targeted group of job seekers, to employers for a fee.

Employers can use our eHire web-based platform to post recruitment advertisements, search  our
job candidate database and download resum´es for a fee. In addition, eHire contains other tools that
enable employers to manage, organize  and streamline the recruitment and hiring process.  We also offer
website design as an additional value-added service and  marketing tool for corporate customers. We
can build customized ‘‘private label’’  recruitment  websites  with  the ‘‘look and feel’’ of a dedicated
website. We design these sites in-house  to  client specifications and  operate these sites for our clients.
These client sites, together with our www.51job.com website, are hosted by China Telecom and China
Unicom.

The following table sets forth the estimated  number of  unique employers  who used our online

recruitment services for the periods indicated.

Estimated unique employers using online  recruitment services . . . . . . . .

244,243

272,322

333,973

For the year ended December 31,

2011

2012

2013

www.51job.com provides job seekers with online tools which  allow  them to:

(cid:127) search and review all current recruitment advertisements;

(cid:127) receive e-mails of advertisements matching the job seeker’s profile  and  preferences;

(cid:127) submit resum´es directly to prospective employers to apply for a desired position;

(cid:127) organize and track job related information and  applications;

(cid:127) obtain information about upcoming job fairs,  career development advice and other  job related

information;

(cid:127) track updates and receive notifications on specific companies of their choice; and

(cid:127) engage and communicate with employers and other job seekers  through online social forums.

We  operate a mobile Internet website and have also  developed mobile applications that enable job

seekers to access their accounts through mobile devices and utilize most functions available on
www.51job.com. We believe that these mobile offerings help job seekers receive information anywhere
and  anytime, allowing them to more quickly apply to desired job positions and respond  to  employers
when they do not have convenient access to a  personal computer. Although  we do not currently
monetize our mobile offerings, we believe these  tools increase  job  seeker  engagement, provide
important real-time benefits and enhance  the job search experience for our  users.

We provide job seekers access to www.51job.com and our mobile applications free of charge.

Print Advertising—51job Weekly.

51job Weekly is a city-specific recruitment advertising publication

which  is published once a week and is  distributed as an insert in local  newspapers and/or on a stand-
alone basis. 51job Weekly contains recruitment advertisements for the full  range of  job categories that
are available on our website, including professional, middle management  and technical personnel.
Advertisements placed in 51job Weekly are  primarily in Chinese language.  51job Weekly recruitment
advertisements come in a variety of formats, from large,  multi-color  advertisements using  graphics and
corporate trademarks to simple text job announcements. The  advertising  fees  that  we charge depend on
a variety of factors, including the size,  placement, format,  and use of color and graphics  in the
advertisement, the length of time the  advertisement is to appear,  and  the  city in  which the
advertisement is placed.

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In recent years, we believe the growing acceptance of online recruitment services by employers
combined with the ongoing shift in recruitment advertising expenditures from print to online media  has
limited the future use and market outlook  of print advertising services for recruitment  purposes. As a
result, we have made a strategic decision to transition our business  focus away from  these print
advertising services and have discontinued the  publication of 51job Weekly in many cities since 2010.

The following table sets forth the estimated number of print advertising pages we generated and

the cities where 51job Weekly was  published for the periods and as of the dates indicated. In March
2014, we discontinued the publication of 51job Weekly in Shenyang. As of the date of this annual
report, 51job Weekly was published in only one city, Xian. The English translation of the name  of  our
local newspaper contractor in Xian is  China Merchant News.

Estimated number of print advertising  pages(1) . . . . . . . . . . . . . . . . . . . . . . . .
Number of cities where  51job Weekly was published(2) . . . . . . . . . . . . . . . . . . .

5,980
14

2,742
7

1,492
2

2011

2012

2013

(1) For the years ended December 31, 2011, 2012  and  2013.

(2) As of December 31, 2011, 2012 and 2013.

Other  Human Resource Related Services

Business Process Outsourcing. We perform business process outsourcing services by managing

human resource administrative functions  for employers on  an outsourced basis. Our services to
corporate clients mainly consist of social  insurance  and  benefits processing, regulatory compliance with
local governmental employment regulations and payroll  processing.  While  the market  for business
process outsourcing services in China  is currently limited compared to developed economies like the
United States, we believe that there is significant future potential for  these services as companies in
China grow and become more sophisticated, thereby increasing the  need and demand  for using third
parties to perform human resource administrative functions.  In providing  our business process
outsourcing services, we benefit from the  close operational integration with our recruitment advertising
services, which enables us to share staff resources  and leverage our sales and  marketing  investments.
We  continue to build our outsourcing  capability  and aim to increase the number  of companies and
individuals we serve as well as to expand the  type of services we provide.

Training. We conduct training seminars in business management,  leadership, sales and  marketing,

human resource, negotiation skills, financial planning and analysis,  public administration,
manufacturing, secretarial and other  skills. We provide our seminars  to  the general public and  on a
customized, in-house basis for corporate clients. We  license content  and  materials from  third  parties for
some of the training courses we provide. We also enter into arrangements with certain trainers and
lecturers that meet our knowledge, expertise and experience  requirements. In addition to classroom-
style seminars, we provide outdoor-based training exercises and programs  for corporate clients to
promote personal development, team  building and communication. We  believe that our training
services build our brand awareness as a  provider of comprehensive, integrated human  resource  services.

Campus Recruitment. We provide campus recruitment services to corporations seeking  to  recruit
college and university students. We assist corporations with  recruitment  strategy, selection of schools,
schedule of campus visits, promotion of their image  to  students  and logistical  arrangements.

Executive Search. We provide our eSearch executive search and placement services  to  employers

seeking to fill mid-level professional, managerial  and junior executive positions. We generally charge
corporate clients a total assignment fee, including in  some cases a minimum upfront retainer, based on
a percentage of the successful candidate’s  annual or monthly compensation. We  maintain  a team of

33

specialized consultants who can access our extensive candidate  resum´e database that other search firms
are restricted from using.

Salary and Other Human Resource Related Surveys. We conduct general and customized salary
survey studies with analyses of compensation and benefits packages across various cities, industries and
job positions. Human resource departments utilize  this data to understand the market for compensation
levels and to assist in their determination of compensation  and benefits packages. We also conduct
surveys  on employee retention and other human  resource related topics.

Human Resource Conferences. We organize and host annual human resource  conferences  and

events in some of our cities. These conferences and events include lectures, seminars, workshops  and
networking opportunities for human resource professionals. Although we  do  not  generate significant
revenues from hosting these conferences  and  events, this service provides us  with exposure  to,  and
interaction with, existing and prospective  clients.

Other Products. We provide assessment tools to assist human resource  departments in evaluating

capabilities and dispositions of job candidates  and  existing employees, in aiding employee placement
and  in allocating employee resources. We  also  perform hiring and support services to employers on
select recruitment projects.

Technology

We design and update our website and develop  our proprietary software entirely in-house. Our

website is hosted by China Telecom and China Unicom, China’s principal telecommunications and
Internet service providers. We own the  copyrights, software, trademarks and  other intellectual property
with respect to the design and content of our website, other than the  advertisements and trademarks
provided by our advertisers.

We employ a large staff of website designers and technicians  to  update and enhance  our website as

well as to design, build and provide assistance to customers  whose recruitment websites  we are
maintaining. We update the advertisements  on  our website  from our customer service center  in Wuhan
and  our principal executive offices in Shanghai. New  recruitment advertisements provided to us by
employers who have purchased and registered online accounts  generally appear on our website  within a
few hours.

From time to time we experience slower Internet service from  our Internet service providers as a

result of technical difficulties associated with high  traffic volumes, computer  viruses,  the proliferation  of
‘‘spam’’ e-mail traffic and other difficulties that generally affect Internet  traffic. To date, we have  not
been subject to significant targeted disruptions or hacking and we believe that difficulties we  have
experienced relating to the speed of  the Internet service and web-hosting provided by China Telecom
and  China Unicom are consistent with  the difficulties  that affect Internet service in  China generally.  To
date, our website has not gone off-line or been shut down  for  any  significant period of time.  We do not
believe that our business has been materially disrupted or negatively affected by technical  difficulties
with respect to our website. However,  we cannot  assure you that our business will not face  material
disruptions or damage from spam, viruses, hacking or other technical  difficulties. See ‘‘Item 3.—Key
Information—Risk Factors—Risks Related to Our Business—Hacking  and computer  viruses may  cause
delays or interruptions on our systems and may reduce use of our services and damage our  reputation
and  brand names;’’ ‘‘—We face risks related to health epidemics and  other natural  disasters;’’  and
‘‘—We are dependent on our Internet service  providers,  and we are  vulnerable  to  failures of the
Internet, fixed line telecommunications networks in China and  our technology platform.’’

34

Competition

We  face significant competition in all of our  business lines. See ‘‘Item 3.—Key  Information—Risk

Factors—Risks Related to Our Business—Because we face  significant competition  in all of our
businesses, we may lose market share and our results of operations may be materially  and adversely
affected.’’

Online Recruitment Services

We  experience intense competition in our  online recruitment services business from dedicated
online recruitment websites and websites  affiliated  with local  job  fair operators.  We  view  our  principal
existing online competitors to be Zhaopin.com, ChinaHR.com and Cjol.com, which are primarily
dedicated online recruitment websites.

None of the well-established nationwide Internet portals and search engines,  such as Baidu.com,
NetEase.com, QQ.com, Sina.com and Sohu.com, are dedicated providers of recruitment advertising or
other human resource products, and  each offers a wide variety of other online services. However,  any
or all of our online competitors may  decide  to  allocate significant additional resources to providing
recruitment advertising or other human  resource services.  For  example, Zhaopin.com, which is majority
owned by Australian online recruitment  services provider SEEK  Limited, has been purported  in public
reports to have significantly increased expenditures  on sales and marketing activities in China from
time to time. In the future, we may also face  competition from  professional and  social networking
websites as well as other large Internet companies who may enter the market for any  or all of our
services in China. For example, LinkedIn, a  leading professional network, introduced a  Chinese
language version of their website in China in February 2014. As  a  result  of  these events, we could
encounter significantly increased competition in  some or  all of our markets.

Other  Services

We  believe the market for business process  outsourcing services is in an early stage of development

and the competition is generally localized.  Our key competitors are typically  service  agencies affiliated
with or sponsored by local government  and human resources and social security  bureaus. In the
training services market, we face competition primarily from small,  local  training  firms or individual
trainers who specialize in specific areas  of  expertise. The competition in  the executive search  services
market in China is largely fragmented.

Customers

Our customers consist of large multinational corporations,  large national Chinese  corporations and

local Chinese enterprises of all sizes.

Sales and Marketing

Our sales and marketing strategy is focused on  promoting our  brand names and  further
establishing our reputation as an integrated provider of high quality human resource services. We
utilize various marketing channels to  target three key groups:

(cid:127) job seekers;

(cid:127) employers with hiring and/or training needs;  and

(cid:127) human resource departments with  actual or potential outsourcing needs.

Direct Marketing. We target employers principally through  direct marketing, which we believe has

been highly effective in attracting new  customers. As  of  December 31,  2013, we employed over 2,900
sales and account management representatives that identify and directly contact potential customers via

35

telephone, personal sales visits, the Internet  and  the mail. We  maintain 25 local sales  offices and have
also established a national sales and  customer  service  call center in Wuhan,  which became operational
in February 2010. We train our sales  staff  to cross-sell all of our services and to design  comprehensive
packages of human resource services  for potential  clients to  meet  their specific requirements. In
addition, we believe that the personal  nature  of  direct  marketing  has enabled  us to better  understand
the needs of our existing and prospective customers and helped  us to develop  new services and
products.

Event Marketing. We organize customer events, such as recruiting workshops, product information

seminars, industry roundtables and networking  events, to provide our sales team  an opportunity to
personally interact with employers and  understand their recruitment needs.

Online  and Mobile Marketing. We utilize advertising, such as banner advertisements,  keyword and

hyperlink purchases and paid listings,  to  promote our  brand  names on the  Internet and  mobile
marketplaces. We also conduct and sponsor  online  promotion campaigns  such as drawings, giveaways
and contests to attract traffic and enhance  the loyalty  of  job  seekers to our  website. In addition, we
have developed mobile applications which  can be downloaded by users  for free.

Mass Media Advertising. We use traditional mass media advertising on a selective basis to increase

our  brand visibility and corporate image. We advertise through  various media, including  outdoor
advertising on digital displays, billboards,  bus  stops and public transportation.  In  addition, we advertise
on print media such as newspapers, magazines,  industry  publications and telephone  directories.

Cross-Marketing. We have established cross-marketing relationships between www.51job.com and a

variety of partners. In addition, we believe that we benefit  from recommendations and  referrals by the
large base of job seekers and employers  who  use www.51job.com.

Media Promotions. We produce surveys and analyses on  job market trends and developments that

are regularly featured and published  in magazines, newspapers and on  the Internet. We believe this
exposure heightens our corporate image  among  both employers  and job seekers  and attracts interest
and sales inquiries for our services.

Intellectual Property and Proprietary  Rights

We  regard our copyrights, trademarks, trade secrets and other  intellectual  property rights as  critical

to our business. We rely on trademark  and copyright law, trade secret protection, non-competition and
confidentiality and/or licensing agreements  with our executive  officers, clients,  contractors and others to
protect our intellectual property rights.  We  have registered our www.51job.com Internet domain name
as well as a number of similar domain names in  an effort to  prevent entities from diverting online
traffic away from our website.

We  have registered trademarks, including 

24MAR201411285651
24MAR201411285781
, 

with the Trademark Office of the SAIC. In January 2010, 
Trademark,’’ which is the highest recognition for consumer  brands granted by the  SAIC.

24MAR201411285651

, 51job.com, 

24MAR201411285909

24MAR201411290031
, 
 was designated a ‘‘Well-Known

 and eSearch,

All of our trademarks and the  www.51job.com domain name are owned or registered  in the PRC

by WFOE and 51net. Under a trademark license agreement  between WFOE,  as licensor, and Tech JV,
as licensee, Tech JV has the right to use  certain trademarks in  the PRC, with no right of assignment or
sublicense. Under a domain name license agreement between 51net,  as licensor, and Tech JV, as
licensee, Tech JV has the right to use  the www.51job.com domain name in connection with the
operation of our website. See ‘‘Item 7.—Major  Shareholders and Related Party Transactions—Related
Party Transactions—Contractual Arrangements Among  Our Group Entities.’’

Our intellectual property is subject to theft and other unauthorized use,  and our ability to protect
our  intellectual property from unauthorized use  is limited. In addition, we  may in the future be subject

36

to claims that we have infringed the  intellectual property  rights of others.  See ‘‘Item  3.—Key
Information—Risk Factors—Risks Related to Our Business—If we are unable to prevent others from
using our intellectual property, our business may be materially and adversely affected’’  and ‘‘—We  may
be exposed to infringement or misappropriation  claims  by  third  parties, which, if successful, could cause
us to pay significant damage awards.’’

Regulation

Advertising agencies, human resource services firms  and Internet content providers are subject to

substantial regulation by the Chinese government. An ‘‘Internet content provider’’ is a  commercial
operator providing the delivery of Internet content. This section sets forth  a summary of the most
significant PRC regulations that affect the businesses and the industries in which we  operate.

In addition to laws and regulations that apply  generally  to  advertising  agencies, human resource

firms and Internet content providers, special limitations apply to foreign  ownership  of businesses
engaged in human resource and Internet content  provider services in China.

Limitations on Foreign Ownership of Our  Businesses

Advertising

The principal regulation governing foreign ownership of advertising companies in  China is the

Administrative Regulations Concerning Foreign-Invested  Advertising Enterprises (2008 Revision).
Under this regulation, foreign investors are allowed to own 100% of an advertising agency in China
subject to certain qualification requirements. However, for those advertising  agencies that provide
online advertising service, foreign ownership restrictions on  the value-added telecommunications
business are still applicable.

Human Resource Services Companies

The principal regulation governing foreign ownership in human resource services  companies in

China is the Interim Regulations on the  Administration of Sino-Foreign Equity Joint  Venture  as
Human Resource Agencies (2003), as  amended in  2005, jointly promulgated by the  PRC Ministry of
Human Resources and Social Security, or  the MHRSS,  the PRC  Ministry of  Commerce  and the  SAIC.
Under this regulation, the percentage of foreign  ownership in the equity  interest  of  a human resource
services company cannot be less than  25% or  more than  49%. In August  2006, the  PRC  government
increased the foreign ownership percentage limitation to up to 70%  under certain circumstances.
Starting from January 2008, the PRC government no  longer  implemented any foreign ownership
percentage limitation for Hong Kong  service  providers  and Macau service providers.

Value-Added Telecommunications Services and Internet  Content  Providers

In the PRC, entities that coordinate with  Internet service providers (such as  telecommunications
companies) to effect the online placement of content  provided  by either themselves or third parties  are
defined as ‘‘Internet content providers’’  and require  a special  license. Internet  content providers are
classified as value-added telecommunications businesses.

The principal regulations governing foreign ownership in Internet content  providers  in China

include:

(cid:127) Administrative Rules for Foreign Investments in  Telecommunications Enterprises (2008

Revision); and

(cid:127) Foreign Investment Industry Guidance Catalogue (2011).

37

Under these regulations, foreign investors, individually or in  the aggregate, are  prohibited from

owning more than 50% of a PRC entity  that  provides value-added telecommunications services, which
include the service of providing Internet  content.

According to the Opinion on Further Opening  Value-Added Telecommunications Services to
Foreigners in China (Shanghai) Pilot Free Trade  Zone,  foreign ownership in  certain value-added
telecommunications services providers  (e.g., Internet  content providers providing  application  store
services) may exceed 50% in China (Shanghai) Pilot Free  Trade  Zone; however, service providers
providing online advertising and human  resource  services are  not included.

In addition, the MIIT, issued the Notice on  Strengthening the Administration  of  Foreign

Investment in the Operation of Value  Added  Telecommunications  Business, or the  MIIT Notice, in  July
2006. According to the MIIT Notice,  value-added telecommunications services license  holders
(including their shareholders) shall directly own  the domain names and registered  trademarks  used by
such value-added telecommunications  services license holders in  their daily operations  and is prohibited
from leasing, transferring or selling the license to foreign investors in any form, and from providing any
assistance in forms of resources, sites  or facilities to foreign investors  that conduct  value-added
telecommunications business illegally  in China. For those  who are not in compliance with the above
requirements and fail to rectify the non-compliance within the period set by the provincial
communications administration bureaus, the bureaus may  revoke their operating  licenses. See
‘‘Item 3.—Key Information—Risk Factors—Risks Related to  Doing Business  in China—PRC laws and
regulations governing operators of Internet websites  are unclear  and the regulation of the
telecommunications and Internet industries  may become  more burdensome, and  if we are found  to  be
in violation of PRC laws and regulations,  we could be subject to sanctions.’’

General Regulation  of Our Businesses

Advertising

The SAIC is responsible for regulating advertising activities  in the  PRC. The principal regulations

governing advertising (including online advertising) in  China  include:

(cid:127) Advertising Law (1994);

(cid:127) Administration of Advertising Regulations (1987);

(cid:127) Implementation Rules on Administration of Advertising Regulations (2004); and

(cid:127) Measures for the Administration of Advertising  Business Licenses (2005).

All enterprises, except for broadcast stations, television stations, newspapers,  magazines,

non-corporate entities and other entities  specified in  laws  or administrative regulations, are no longer
required to obtain a separate advertising license although  they are required  to  apply for inclusion  of
‘‘advertising services’’ in their business  licenses.

Human Resource

Human resource services firms in China are  mainly regulated by  the MHRSS. The principal
regulation applicable to human resource  services  firms is the  Regulations  on  Administration of Human
Resource Markets (2001, as amended in 2005), jointly promulgated by the MHRSS and the SAIC.
Under this regulation, any entity providing  human resource services in  China must obtain a  human
resource services license from the local administration of human  resources  and social security at the
provincial level. Each of these administrations may adopt rules, with some degrees of variation among
provinces, to regulate human resource services operations  conducted within the province.

38

Value-Added Telecommunications Services and Online Commerce

The delivery of content on our website is  subject to PRC laws  and regulations applicable  to
telecommunications and Internet service providers. We are also within the regulatory jurisdiction of
various governmental bodies, including  the MIIT and  the SAIC. The principal  regulations applicable to
the telecommunications industry and  Internet include:

(cid:127) Telecommunications Regulations (2000);

(cid:127) The Administrative Measures for Telecommunications Business Operating Licenses (2009); and

(cid:127) The Internet Information Services  Administrative Measures (2000).

Under these regulations, the delivery  of Internet content  provision services is classified as a  value-

added telecommunications business, and  a  commercial operator of such services must obtain an
Internet content provider license from the  appropriate  telecommunications  authorities.

With respect to our online business, the Administrative Measure on  Online Commerce

promulgated by the SAIC on January 26, 2014  applies to all  online commerce businesses in general,
which  requires all online commerce operators to register with the SAIC  or its  local offices. There are
no PRC laws that have national applicability to online commerce  specifically  relating to advertising and
human resource services. However, local authorities may impose requirements on  online  business
activities conducted within its jurisdiction,  such as  registration or filing requirements.

Labor and Social Insurance

Under the PRC Labor Law effective in 1995 and the  PRC Labor Contract Law effective in 2008
and its amendment which became effective on July  1, 2013, a written labor contract must be executed
between an employer and an employee.  Labor-related  regulations  and rules of the  PRC also stipulate
the maximum number of working hours per day and per week as  well as the minimum wage standards.
In addition, an employer is required  to  establish occupational safety  and sanitation systems,  implement
the national occupational safety and  sanitation rules and  standards, and  provide employees  with
workplace safety training.

In the PRC, workers dispatched by an employment agency are normally  engaged in  temporary,

auxiliary or substitute work. Under the PRC  Labor  Contract  Law, an employment agency is the
employer for workers dispatched by it  and  shall perform  an employer’s obligations  toward them. The
employment contract between the employment agency and the dispatched workers, and  the placement
agreement between the employment  agency  and  the company that receives the dispatched workers shall
be in writing. Furthermore, the company  that accepts the dispatched workers shall bear joint and
several liability for any violation of the PRC  Labor  Contract  Law  by the employment  agencies arising
from their contracts with dispatched workers. An employer is  obligated to sign an  indefinite term  labor
contract with an employee if the employer continues to employ the  employee after two consecutive
fixed-term labor contracts. The employer  also  has to pay compensation to the employee if the employer
terminates an indefinite term labor contract. Except  where the employer proposes  to  renew a  labor
contract by maintaining or raising the  conditions  of  the labor contract and the employee  is not
agreeable to the renewal, an employer  is required to compensate the employee when a  definite term
labor contract expires. Furthermore, under  the Regulations on  Paid Annual Leave for Employees
issued in December 2007 and effective as  of January 2008  and its implementation measures, an
employee who has served an employer for  more than  one year and less  than ten years is entitled to a
5-day paid vacation, those whose service period ranges from 10 to 20  years  is entitled  to  a 10-day paid
vacation, and those who has served for  more than 20 years is entitled to a 15-day paid  vacation. An
employee who does not use such vacation  time at  the request  of the employer shall be compensated at
three times their normal salaries for  each waived  vacation day.

39

Under the Regulations on Work-Related  Injury Insurance effective in 2004 and the Interim
Measures Concerning the Maternity Insurance for Enterprise Employees  effective in 1995,  PRC
companies must pay work-related injury  insurance  premiums and maternity insurance  premiums for
their employees. On December 20, 2010,  the State Council promulgated the  amended Regulation  on
Work-Related Injury Insurance that became  effective on  January 1,  2011. The amendments to this
regulation expand the scope of work-related  injury to include  the injury of employees caused by traffic
accidents en route to or from the office  not  primarily attributable to the employees.  Employees are
entitled to certain treatments under work-related  injury insurance that  are calculated based on  the
circumstances of the work-related injury. Under the Interim Regulations on the  Collection and Payment
of Social Insurance Premiums effective  in 1999 and the Interim Measures concerning  the
Administration of the Registration of Social Insurance effective in 1999, basic pension insurance,
medical insurance and unemployment  insurance are collectively  referred to  as social insurance. Both
PRC companies and their employees are required to contribute  to  the social insurance  plans. Under
the Regulations on the Administration of Housing Fund effective  in 1999, as amended  in 2002, PRC
companies must register with applicable  housing fund management  centers and establish  a special
housing fund account in an entrusted bank. Both PRC companies and their  employees are  required to
contribute to the housing funds. On October 28, 2010, the National  People’s Congress of China
promulgated the PRC Social Insurance  Law, which  became effective on July  1, 2011. The  PRC Social
Insurance Law specifies that the PRC establishes  a social insurance  system including  basic pension
insurance, basic medical insurance, work-related injury  insurance, unemployment  insurance and
maternity insurance. An employer shall pay the social insurance  for its employees in accordance with
the rates provided under relevant regulations and shall  withhold the social insurance that should be
assumed by the employees. The authorities in  charge of social insurance may request  an employer’s
compliance and impose sanctions if such  employer  fails  to pay  and withhold  social  insurance in a  timely
manner.

Regulations Relating to Intellectual Property  Rights

China has adopted comprehensive legislation  governing intellectual property rights, including
trademarks, patents and copyrights. China  has adhered to the main international conventions on
intellectual property rights and became a  member of  the Agreement on Trade  Related Aspects  of
Intellectual Property Rights upon its accession to the WTO in December 2001.

The PRC amended its Copyright Law in 2001 to widen  the scope of works that are eligible  for

copyright protection. The amended Copyright Law extends  copyright  protection to cover Internet
activities and products disseminated over  the  Internet. Copyrighted software is protected under the
Copyright Law and other regulations.  In  addition, there is a voluntary registration system administered
by the China Copyright Protection Center. The  Copyright  Law  was further amended  in February 2010.

Registered trademarks are protected  under the Trademark Law adopted in 1982,  revised  in 2001
and further revised in 2013. Trademarks can be registered with  the Trademark  Office of the SAIC for
renewable ten-year periods. Trademark  license  agreements are required  to be filed with  the Trademark
Office of the SAIC for the record, and the failure  to  complete  such filings may  cause the  trademark
license agreements to be unenforceable  against  bona  fide third parties.

Domain name disputes are governed  by the Measures of China Internet  Network Information

Center for Resolving Disputes Regarding  Domain  Names promulgated by the Chinese Internet
Network Infrastructure Center, or the  CNNIC, on May  28, 2012 and effective on June 28, 2012,  under
which  the CNNIC can authorize domain  name dispute resolution institutions to decide  disputes.

40

Regulations Relating to Internet Privacy

The Constitution of the PRC provides that PRC law protects the freedom  and privacy of

communications of citizens and that  infringement of such rights  is not permitted. While PRC laws do
not prohibit Internet content providers  from collecting personal information of their users,  such
collection is subject to the users’ prior consent. Also, the relevant government  authorities  have enacted
legislation on the use of the Internet that  recognizes the protection of personal information from
unauthorized disclosure. Under the Regulation on Internet Information  Service, Internet information
service providers are prohibited from  producing, copying, publishing or distributing  information that is
humiliating or slanderous to others or that trespasses the  lawful rights and interests of others.
Depending on the nature of their violation,  Internet content providers that violate this provision may
face criminal charges or be sanctioned by  security authorities. In addition, they  may be ordered to
temporarily suspend their service, or their licenses may be revoked. Under the  Administration
Regulation on the Internet BBS Service, Internet content providers that  provide  electronic messaging
services must keep users’ personal information  confidential and must  not disclose such  personal
information to any third party without the  consent  of the users, unless the law requires  such disclosure.
The regulations further authorize the relevant telecommunications authorities to order  Internet content
providers to rectify an unauthorized disclosure. Internet content  providers  could  be  subject to legal
liability if the unauthorized disclosure  causes  damages or  losses  to  the users. Under the Provisions on
Protecting the Personal Information of Telecommunications and Internet Users,  telecommunications
services operators and Internet information services  providers  shall formulate the  rules  for collection
and use of users’ personal information  and publish such rules  in their  business or service premises or
on their websites. Without the consent  of users, no telecommunications services  operator or Internet
information services provider may collect and  use users’ personal information.  When collecting and
using users’ personal information, telecommunications services operators  and Internet  information
services providers shall clearly inform  users  of  the purpose, manner  and scope for collection and use  of
information, the channels for inquiry  and correction of information, the consequences from refusal  to
provide information and other relevant  matters. Telecommunications services operators and  Internet
information services providers shall not collect users’ personal  information other than that necessary for
providing services, or use information  for purposes other than the provision  of services; and shall not
collect and use information by fraud, misleading, coercion or any other means  or in violation  of laws,
administrative regulations or agreements  between both sides. To comply with these  regulations, we
provide subscribers to our website with a range  of confidentiality options. They may choose to
authorize us to disclose their personal information to third parties, or to instruct  us to keep this
information strictly confidential. Our systems are designed  to maintain information  received  from these
subscribers in accordance with their instructions.

However, the PRC government retains  the power and authority  to  order Internet content providers

to turn over personal information of  Internet users if the users post any prohibited content or  engage
in illegal activities on the Internet.

Regulations Relating to Foreign Currency Exchange

The principal regulations governing foreign currency  exchange in the PRC are  the Foreign

Exchange Administration Regulations,  as amended in August 2008, and the Administration Rules of the
Settlement, Sale and Payment of Foreign Exchange. Under these regulations, the  Renminbi is  freely
convertible for payments of current account items,  such as  trade  and service  related foreign  exchange
transactions and dividend payments,  but not for  expenses of capital, such as  direct investment,  loan or
investment in securities, outside the PRC unless the prior approval  of  the SAFE is obtained and prior
registration with the SAFE is made.

Under the Foreign Exchange Administration Regulations,  foreign-invested enterprises in the PRC

may purchase or remit foreign exchange without  the approval of the SAFE for trade and service

41

related foreign exchange transactions by providing  commercial documents evidencing these transactions.
They may also retain foreign exchange  (subject to a cap  approved by the SAFE) to satisfy foreign
exchange liabilities or to pay dividends.  However, the relevant PRC government authorities, which  have
significant administrative discretion in  implementing  the laws, may restrict  or eliminate the ability of
foreign-invested enterprises to purchase  and retain foreign  currencies  in the  future. In addition, foreign
exchange transactions involving direct investment,  loan and investment in  securities outside the PRC
are subject to limitations and require approvals from the SAFE.

Under the Administration Rules of the Settlement, Sale and Payment of Foreign Exchange,
foreign-invested enterprises may only  buy,  sell and/or  remit foreign currencies  at banks authorized to
conduct foreign exchange business after  providing valid supporting documents and,  in the case of
capital account item transactions, obtaining  approval from  the  SAFE or its competent  local counterpart.

The SAFE promulgated the Circular  on  the Relevant Operating Issues Regarding Administration
Improvement of Payment and Settlement  of Foreign Currency Capital of  Foreign-Invested Enterprises,
or Circular 142, on August 29, 2008. Under  Circular  142, registered capital  of  a foreign-invested
company settled in Renminbi converted  from foreign  currencies  may only be used within  the business
scope approved by the applicable governmental authority and may not be used for equity investments
in the PRC. In addition, foreign-invested companies may not change how  they use such  capital without
the SAFE’s approval, and may not in any  case use  such capital  to  repay Renminbi loans if  they have
not used the proceeds of such loans. Furthermore, the  SAFE promulgated a  circular on November 9,
2010, or Circular 59, which requires the authenticity of  settlement of net proceeds from offshore
offerings to be closely examined and  the net proceeds  to  be  settled in  the manner  described in  the
offering documents. In addition, to strengthen Circular 142, on November 9, 2011, the SAFE
promulgated the Circular on Further Clarifying and Regulating Relevant Issues Concerning the
Administration of Foreign Exchange  under Capital  Account, or Circular 45,  which prohibits a  foreign-
invested company from converting its registered capital  in foreign exchange currency into Renminbi for
the purpose of making domestic equity  investments,  granting entrusted  loans, repaying inter-company
loans and repaying bank loans that have been transferred  to a third party. Circular 142, Circular 59  and
Circular 45 may adversely affect our liquidity and our ability to fund and  expand  our  business  in
the PRC.

Regulations Relating to Foreign Exchange  Registration of Offshore Investment by PRC Residents

Under the SAFE’s Notice on Relevant Issues Concerning Foreign Exchange Administration for
PRC Residents to Engage in Financing  and  Inbound Investment  via  Overseas Special Purpose Vehicles,
or Circular 75, issued on October 21,  2005,  (i) a PRC  resident, including a PRC resident natural person
(e.g., a  PRC citizen or a foreign citizen who resides primarily in China), shall register with  the local
branch of the SAFE before it establishes  or controls an overseas  special purpose vehicle,  or SPV, for
the purpose of overseas equity financing  (including  convertible debt financing); (ii) when  a PRC
resident  contributes the assets of or its  equity interests  in a domestic enterprise to an  SPV, or engages
in overseas financing after contributing assets or equity interests  to  an SPV, such PRC  resident  shall
register his or her interest in the SPV and the change thereof with the local SAFE branch; and
(iii) when the SPV undergoes a material  event  outside of China, such  as a change in share capital,  or
merger or acquisition, the PRC resident  shall, within 30 days of the occurrence  of  such event, register
such change with the local SAFE branch.  PRC residents who  are shareholders  of  SPVs established
before November 1, 2005 were required to register  with the local SAFE branch before March  31, 2006.

Under Circular 75, failure to comply  with the registration  procedures set forth above  may result in
penalties, including restrictions on a  PRC subsidiary’s  foreign exchange activities  in capital accounts  and
its  ability to distribute dividends to the SPV. See ‘‘Item 3.—Key Information—Risk Factors—Risks
Related to Doing Business in China—PRC regulations relating to offshore investment  activities by PRC
residents may increase our administrative  burden and adversely impact our business and  prospects.’’

42

Regulations Relating to Employee Stock Option Plans

On December 25, 2006, the People’s  Bank of China promulgated the Measures for the

Administration of Individual Foreign Exchange, and  on January  5, 2007, the SAFE  further promulgated
the implementation rules on those measures. Both became effective on February 1, 2007.  According  to
the implementation rules, if individuals  in the  PRC  participate in any employee  stock ownership plan or
stock option plan of an overseas-listed  company, those individuals must  apply  as a group  through the
company or a domestic agency to the  SAFE or the  appropriate local branch for  approval for any
foreign exchange-related transactions  concerning that plan.

On March 28, 2007, the SAFE promulgated the Application Procedure  of Foreign Exchange

Administration for Domestic Individuals  Participating in Employee Stock Holding Plan or Stock  Option
Plan of Overseas-Listed Company, or  the  Stock Option  Rule. Under the Stock  Option Rule, PRC
citizens who are granted stock options  by  an  overseas-listed company are required, through a  PRC
agent or PRC subsidiary of such overseas-listed company, to register with the  SAFE  and complete
certain other procedures.

On February 15, 2012, the SAFE promulgated the Circular on Certain Foreign Exchange  Issues
Relating to Domestic Individuals’ Participation  in Stock Incentive Plan  of  Overseas-Listed Company, or
the New Stock Option Rule. Upon the effectiveness of the New Stock Option Rule on February 15,
2012, the Stock Option Rule became  void, although the basic requirements and  procedures  provided
under the Stock Option Rule are kept unchanged in  the New Stock Option Rule, i.e., the domestic
employees participating in stock incentive plan of an  overseas-listed company shall appoint the PRC
subsidiary of the overseas-listed company or a  domestic  qualified agent to make the registration of the
stock incentive plan with the SAFE and  handle  all  foreign exchange-related matters  of the stock
incentive plan through the special bank account  approved by the  SAFE. The  New Stock Option Rule
clarifies that the domestic subsidiary  of an overseas-listed company shall include the limited liability
company, partnership and the representative office  directly or indirectly established by such overseas-
listed company in China and the domestic  employees shall include the directors,  supervisors, the senior
management and other employees of the  domestic subsidiary, including the  foreign employees  of  the
domestic subsidiary who continuously reside  in China for  no less than one year.

Similar with the Stock Option Rule, the  New  Stock Option  Rule requires that the  annual

allowance with respect to the purchase  of foreign exchange in  connection with  stock  holding  or stock
option exercises shall be subject to the approval of the SAFE. The New Stock  Option Rule further
requires that the material amendments  of  the stock incentive plan shall be  filed with the SAFE within
three months following the occurrence  of the material amendments.  The  domestic  agent  shall also
make a quarterly update to the SAFE  to  disclose  the information  with respect  to  the stock option
exercises, the stock holding and foreign  exchange matters. If the domestic employees or  the domestic
agent fails to comply with the requirements  of  the New  Stock Option Rule, the SAFE may require the
remedy and even impose administrative penalties  that  the SAFE deems appropriate.

In addition, the SAT has issued circulars  concerning employee share options. Under these
circulars, individuals working in China  who exercise  share options will be subject to PRC individual
income tax. We have obligations to file  documents related  to  employee share options with relevant tax
authorities and withhold the individual income taxes  of employees who exercise their share options. 

Regulations Relating to Dividend Distribution

The principal regulations governing distribution of dividends paid by  wholly foreign  owned

enterprises and Sino-foreign equity joint ventures  include:

(cid:127) Wholly Foreign Owned Enterprise  Law (1986), as  amended;

(cid:127) Wholly Foreign Owned Enterprise  Law Implementing Rules (1990), as  amended;

43

(cid:127) Sino-Foreign Equity Joint Venture  Enterprise Law (1979), as amended;

(cid:127) Sino-Foreign Equity Joint Venture  Enterprise Law Implementing  Rules (1983), as amended; and

(cid:127) PRC Enterprise Income Tax Law and its Implementation Rules  (2007).

Under these regulations, foreign-invested  enterprises  in the PRC may  pay dividends only out  of

their accumulated profits, if any, determined in  accordance with PRC accounting standards and
regulations. In addition, foreign-invested  enterprises in the  PRC are required to set aside  certain
amounts out of their accumulated profits each year, if any, to fund certain reserve funds. These
reserves are not distributable as cash  dividends.

C. Organizational Structure

The following chart illustrates our corporate structure, including  our principal  operating

subsidiaries and consolidated affiliated  entities as of the  date of this  annual report.

100% 

51net HR
(Cayman Islands)

Outside PRC

Inside PRC

70% 

Shanghai Wang Ju
Human Resource
Consulting Co., Ltd.
(“Wang Ju”) 

30% 

51job, Inc.
(Cayman Islands)

100% 

51net Beijing
(Cayman Islands)

100% 

Qian Cheng Wu You
Network Information
Technology (Beijing)
Co., Ltd. (“WFOE”)

Beijing Run An Information
Consultancy Co., Ltd. (“Run An”)  

50% 

50% 

Wuhan Mei Hao Qian
Cheng Advertising Co.,
Ltd. (“Wuhan AdCo”)

100% 

49% 

20% 

David
Weimin Jin

Tao
Wang

100% 

Beijing Qian Cheng Si
Jin Advertising Co., Ltd.
(“Qian Cheng”)

1% 

100% 

51net.com Inc.
(“51net”)(1)
(British Virgin Islands)

50% 

Qianjin Network
Information Technology
(Shanghai) Co., Ltd.
(“Tech JV”)(2)

80% 

Shanghai Qianjin
Advertising Co., Ltd.
(“AdCo”)  

50% 

Shanghai Wang Cai
Advertising Co., Ltd.
(“Wang Cai AdCo”) 

50% 

Equity interest 

Contractual arrangements 

26MAR201418155843

(1) In addition, 51net directly or indirectly wholly  owns three PRC subsidiaries which have  no current

operations: Shanghai Wang Ju Advertising Co., Ltd.;  Wang  Jin Information Technology
(Shanghai) Co., Ltd.; and Wuhan Wang  Cai  Information Technology Co.,  Ltd.

(2) Includes Shanghai Qianjin Zhong Cheng Human  Resources Co.,  Ltd.,  a wholly  owned subsidiary of

Tech JV which conducts human resource  services.

Our subsidiary, 51net, directly holds 50% of the outstanding shares of  Tech JV, Qian  Cheng
directly holds 1% of the outstanding  shares  of Tech JV, and Wuhan AdCo directly holds the remaining
49% of the outstanding shares of Tech JV.  As a  result of Qian  Cheng’s ownership of Wuhan AdCo,
each  51net and Qian Cheng effectively  holds 50% of the equity interest in  Tech JV.

44

Qian Cheng is wholly owned by Run  An. Run An is jointly owned by David Weimin Jin  and

Tao Wang, two executive officers of our company.

Our services are currently provided through the following group  entities:

(cid:127) online recruitment and value-added  telecommunications  services are provided  by  Tech JV, which
holds licenses to provide human resource related and information services via  the Internet and
mobile networks;

(cid:127) print advertising services are provided by  AdCo and Wang  Cai  AdCo, which hold licenses to

provide advertising services; and

(cid:127) human resource related services are provided by Tech  JV  and Wang  Ju, which hold licenses to

provide human resource related services.

Tech JV and its subsidiaries recognize  substantially  all of our revenues and receive substantially all

of the cash payments from our clients.  Our relationships with  Qian Cheng and Run An, our affiliated
entities, have been governed by a series  of  agreements, under which we have borne all of the  economic
risks and received all of the economic rewards in these affiliated  entities.  In  addition,  through a call
option agreement between 51net and Qian Cheng,  51net or its designee is able  to  purchase  the equity
interests in Tech JV that are held by Qian Cheng and Wuhan AdCo as  well as the equity interests in
AdCo  and its subsidiaries that are held by Qian Cheng.  As a result, the historical financial results  of
these entities have been consolidated  in our financial statements.

We  have been advised by Jun He Law Offices, our PRC  legal counsel,  that:

(cid:127) our current ownership structure is in compliance  with existing  PRC laws and  regulations;

(cid:127) the agreements among our subsidiaries, affiliated  entities and their respective shareholders are
valid and binding, and are enforceable under, and will not result in  any violation of, existing
PRC laws or regulations, with exception to the trademark license  agreement, which  may not be
enforceable against bona fide third parties until registration with the relevant trademark
administration authorities; and

(cid:127) except as otherwise disclosed herein, our  current business operations as  described in  this  annual
report are not in violation of existing PRC laws, rules and regulations  in all material aspects.

There are, however, substantial uncertainties regarding the  interpretation and application of PRC

laws and regulations, including but not limited to the  laws and  regulations governing our business or
the enforcement and performance of  our contractual arrangements in the  event of the imposition  of
statutory liens, death, bankruptcy and criminal proceedings. Accordingly,  we cannot assure you that
PRC regulatory authorities will not take  a view  contrary  to  that of our  PRC legal counsel. See
‘‘Item 3.—Key Information—Risk Factors—Risks Related to  Our Corporate  Structure—The PRC  laws
and regulations governing our business operations and contractual arrangements are uncertain, and if
we are found to be in violation, we could be subject to sanctions’’ and ‘‘—Risks Related  to  Doing
Business in China—The PRC legal system  has inherent uncertainties that could materially and
adversely affect us.’’

We  intend to continue to evaluate from time to time  the PRC regulatory environment with respect

to the foreign ownership of, and foreign participation in,  human resource related  services  and value-
added communications services, and  plan to continue to streamline our ownership structure and
operations as and when permitted by  PRC laws and regulations.

D. Property, Plants and Equipment

Our executive offices as well as our principal marketing and development facilities, comprising

approximately 12,600 square meters,  are currently located  at No. 1387, Zhang Dong Road, Shanghai
201203, People’s Republic of China. We  operate a national sales and customer service call center with a

45

total floor area of approximately 5,940  square  meters in Wuhan.  We also  maintain a large  sales office
in downtown Shanghai comprising approximately  1,615 square meters. In addition, we  lease space  for
our  network of sales offices in Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan,
Fuzhou, Guangzhou, Hangzhou, Harbin, Hefei, Jinan, Kunming, Nanjing,  Ningbo, Qingdao, Shanghai,
Shenyang, Shenzhen, Suzhou, Tianjin,  Wuhan, Xian  and  Zhengzhou.  As of the  date of this annual
report, we have leases for office space  totaling approximately 26,800 square meters. We  believe that we
will be able to obtain adequate facilities to accommodate our  expansion plans in the  near future.

In November 2012, we completed the purchase of approximately 5,400 square meters of office
space in Guangzhou to house our local sales office for a total price of RMB95.8  million. The  purchase
was funded through operating cash flows and existing  capital resources.

In July 2013, we completed the acquisition of a  new office building comprising approximately
12,900 square meters in Wuhan to accommodate the expansion of our call center operations. The total
purchase price for the building was RMB72.0 million (US$11.9 million) with  installment payments
made in 2011 and 2012. We will incur additional costs  to  prepare the building for  occupancy. The
purchase was funded through operating  cash flows and existing  capital  resources.

In the fourth quarter of 2013, we completed  the purchase of approximately 6,120 square meters of

office space in Beijing to house our local  sales  office and operations for a total purchase price of
RMB164.9 million (US$27.2 million).  The purchase was funded through operating cash  flows and
existing capital resources.

ITEM 4A. UNRESOLVED STAFF COMMENTS

None.

ITEM 5. OPERATING AND FINANCIAL  REVIEW  AND PROSPECTS

The following discussion of our financial condition and results of  operations is based upon  and should
be read  in conjunction with our consolidated financial statements and  their  related  notes included  elsewhere
in this annual report on Form 20-F. This  discussion  may contain forward-looking statements  based upon
current expectations that involve risks and uncertainties. Our actual  results may differ materially from those
anticipated in these forward-looking statements as  a result of various factors, including those set  forth under
‘‘Item 3.—Key Information—Risk Factors’’ or in  other parts of  this annual report.

A. Operating Results

Overview

We  believe that we are a leading nationwide  provider of integrated human resource services  in
China. We offer recruitment advertising  services which include online  recruitment  and print advertising
services. We also provide other complementary human resource related services, consisting primarily  of
business process outsourcing, training, campus  recruitment  and executive search services. We aim to be
a ‘‘one-stop’’ solution to human resource  departments by  providing recruitment and other human
resource related services to employers.

We  generate a large majority of our  revenues from our recruitment advertising services. For the

year ended December 31, 2013, our online recruitment services and print advertising businesses
generated 64.7% and 3.0% of our revenues, respectively. Other human  resource  related services
generated 32.3% of our revenues in 2013.

46

Factors Affecting Our Results of Operations

The major factors affecting our results of operations and financial condition include:

(cid:127) Growth of the Chinese Economy and Demand for  Human Resource Services in China. China’s

rapid economic growth has served as  an important catalyst  for the  development of the human
resource services industry. In addition,  the proliferation of new  enterprises has  led to increased
market liberalization and competition. As a result,  companies in  China  are increasingly
recognizing the need for improved human  resource  recruitment  processes and management,
which  has driven the demand for human resource services.

We  expect that our financial results will continue to be affected by  the  overall  growth of the
Chinese economy and market demand for human  resource services, in particular recruitment
services. Impacted by the global economic and financial market crisis in 2008  and 2009,  the
Chinese economy experienced a slowdown in economic activity, and we experienced a  period of
negative or lower revenue growth rates, decrease in  customer spending and contraction in
operating margins. If there are slowdowns or other adverse  developments in China’s economic
growth in the future, we may experience material  changes in market demand and sales, which
may adversely affect our financial condition and operating results.

(cid:127) Changes in the Composition of the Chinese Labor  Market. As the Chinese economy grows, we
believe that China is developing a large skilled and educated labor force. This growing skilled
and educated work force is a key segment  targeted  by  employers who  use our human resource
services as they seek to attract and retain talent  to  build a competitive advantage. In addition,
China’s large labor force is increasingly  migrating toward urban centers due to continuing
economic development and employer demand. As  a result,  major metropolitan areas have
become the foundation for the growing  human resource services industry in  China. For  this
reason, we have established sales offices in  25 cities  across China  and cover 79 additional
geographies through a national sales  and customer service call  center.  We believe  these changes
in the composition of the Chinese labor market toward a larger, better skilled and urbanized
work force will increase the number  of  job seekers and employers who  utilize our human
resource services.

(cid:127) Seasonality in the Human Resource Services Market. The human resource services industry  is
characterized by seasonal fluctuations.  Accordingly, these fluctuations, particularly in the
seasonal peak recruitment periods following the  Chinese  New Year holiday in the  first  quarter
and the National Day holiday in October, may cause our results  to  vary  from quarter to quarter.
During seasonal peak periods, demand for recruitment advertising and other human  resource
related services may or may not rise significantly depending on the  needs  of  employers as well as
their perceptions of the job market. In addition,  the Chinese  New  Year  holiday is based on  the
lunar calendar, which varies from year to year and affects our  first quarter  results and their
comparability to financial results of the same quarter  in prior  years.  We  have usually observed
seasonal campus recruitment activity by employers  in the fourth quarter of each  year but also a
general slowdown in overall recruitment  activity at calendar year end.

(cid:127) Increasing Acceptance of New Recruitment Channels and Human  Resource Services. Many

employers in China have traditionally relied  on job fairs  and/or referrals to recruit  employees.
While we have experienced growth in our recruitment advertising services, the use of advertising
services to recruit employees has a limited  history  in China. In addition, we believe that the
concept and use of business process outsourcing services is  relatively new  in China. Therefore,
our  ability to successfully increase employer  acceptance  and adoption  of our  services materially
affects our results of operations.

(cid:127) Growing Use of the Internet as a Platform for  Providing Human Resource Services. Our results of
operations from our online recruitment services in particular will  depend substantially upon an

47

increase in Internet penetration and  use. According to the CNNIC,  the number  of  Internet users
in China has increased from approximately 79  million  in 2003 to approximately 618  million in
2013, ranking China as the largest market of Internet  users  in the  world. We believe that
continued development of China’s technology  infrastructure, more  affordable and  diversified
means of Internet  access, and expanding ownership of personal  computers,  mobile phones and
other devices with Internet capabilities  will  connect an increasingly larger  group of job  seekers
and employers across a wider geographical area  as well  as facilitate the use of a web-based
platform for the delivery of human resource services.

Revenues

A significant majority of our revenues come from  employers who  purchase  our recruitment
advertising services, which is comprised of  our  online  recruitment  and  print advertising services. We
also provide other complementary human  resource  related services,  consisting primarily of business
process outsourcing, training, campus  recruitment  and  executive search services.

The following table sets forth the revenues  from our principal lines of business as  a percentage of

our  total revenues  for the periods indicated.

For the year ended
December 31,

2011

2012

2013

Revenues:

Online  recruitment services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Print advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other human resource related revenues . . . . . . . . . . . . . . . . . . . . . . . . .

58.6% 62.4% 64.7%
7.0
15.2
30.6
26.2

3.0
32.3

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100.0% 100.0% 100.0%

The following table sets forth our revenue growth rates  by  business  line for the periods indicated.

2011
compared to
2010

2012
compared to
2011

2013
compared to
2012

Online  recruitment services . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Print advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other human resource related revenues . . . . . . . . . . . . . . . . . . .
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

47.9%
(25.0)
33.2
25.7%

17.5%
(49.5)
29.2
10.4%

14.9%
(51.5)
16.8
10.9%

Recruitment Advertising Revenues

We  receive recruitment advertising revenues from  the fees that  employers pay  us for  our online

recruitment services and our print advertising services.

Online  Recruitment Services Revenues. We generate our online recruitment services revenues  from

fees we charge employers for placing  recruitment  and related advertisements on  our www.51job.com
website and for access to  eHire through which our resum´e download services and recruitment
management tools are available. In addition,  we generate online revenues for website  design and
hosting services that we provide to corporations  that wish to maintain their own  dedicated recruitment
website within www.51job.com. While  we do not charge job seekers for accessing www.51job.com and
using basic functions, including the ability to register and maintain  a  user account, search and browse
job postings and submit job applications,  certain enhanced services are available  to  job seekers  for
a fee.

48

We  believe that the increase of our online  recruitment  services  revenues has been characterized by

a combination of greater acceptance of the Internet as  a recruitment medium in China and  our
effectiveness in increasing the number  of  employers using our  online recruitment services.

We  expect the growth of our online recruitment services revenues will  be  driven primarily by a

greater number of unique employers using these services and complemented  by  potential price
increases over time. In April 2011, we  implemented a wide range  of price increases  for the  majority of
our  online recruitment products and  services, which  contributed to our realization of higher average
revenue per unique employer in 2011  and  2012. In addition,  two opposing trends affect our average
revenue per unique employer. Because new customers tend  to  use basic, lower priced online
recruitment services, significant increases  in the  number of these customers generally result in higher
aggregate online recruitment services revenues  but lower  average revenue per unique employer. Also,
we may choose to offer introductory packages  at reduced prices or provide complimentary  trials from
time to time, which decrease average revenue per unique employer. However,  our ability  to  retain
customers and migrate them over time to higher priced products has historically mitigated  or offset
these factors that reduce our average  revenue per unique employer.  As more customers become
increasingly familiar with our online  platform and we  build customer  loyalty, we may be able to sell
them a package of multiple online recruitment  services  or extend  the  length of their membership
period, both of which increase our average revenue per unique employer.  Our ability to retain
customers and migrate them to higher priced  products or multiple purchases may  be  adversely affected
by, among other things, economic growth and  policies in China,  market  demand for online recruitment
services, difficulties we may encounter in  developing  or launching higher  priced services  and price
competition in the online recruitment services market in China.

We  define a unique employer as a customer  that  purchases  our online recruitment services during

a specified period. Employers who purchase  online  services multiple times or in  multiple quarters
throughout the fiscal year are counted  as one  unique employer for the annual total. We make
adjustments for multiple purchases by  the same  customer within a  city to avoid double  counting.  Each
employer is assigned a unique identification number  in our  management information system.  Affiliates
and branches of a given employer may,  under certain circumstances,  be  counted as separate  unique
employers. Our calculation of the number of unique employers is  subject to misidentification  and other
forms of error, including errors in judgment  as to appropriate adjustments to be made to the data. We
cannot assure you that our methodology,  employer  identification, calculations and analyses are
accurate, or that they yield results that  are  comparable  between periods  or give a  correct approximation
of actual numbers of customers.

We  generally require that all advertising fees be paid  in advance of posting an advertisement on

our  website, although we may offer credit terms to select clients on a case-by-case basis.

Print Advertising Revenues. We generate our print advertising revenues  from fees that we  charge

employers for placing recruitment and related  advertisements  in 51job Weekly. We do not receive
revenues from the  sale of 51job Weekly. The print advertising contracts we enter into  with employers
are for single or multiple advertisements. In addition, these contracts  as well  as the time between the
signing of a contract and the publishing  of  an advertisement in 51job Weekly are generally short-term
in nature.

Our print advertising revenues are primarily affected  by the number of print advertising pages and
the fees that we charge. The advertising  rates that we charge vary and depend on a  number of  factors
including the size, placement, format  and  use  of  color  and  graphics in the advertisement and the length
of time the advertisement is to appear. In recent  years,  we  believe the  growing  acceptance of online
recruitment services by employers has  limited the demand and  future use of print advertising services
for recruitment purposes. As a result, we  have been redirecting our  efforts and resources away  from
print advertising services including the  discontinuation of  print operations in two cities in 2011,  seven
cities in 2012 and five cities in 2013.  See ‘‘Item 3.—Key  Information—Risk Factors—Risks  Related  to

49

Our Business—Any failure by us to manage the  ongoing  shift in user  habits  and advertising
expenditures from print to online media could materially  and adversely  affect our overall results of
operations.’’

We  calculate the number of our print advertising pages by  physically counting the  number of  paid
advertising pages in each of our editions  of 51job Weekly. In calculating the number of paid advertising
pages, we make adjustments to take  into  account differing page sizes and pages with mixed advertising
and non-advertising content. This is a manual process that is subject to error, including errors in
judgment as to the appropriate adjustments to be made. We cannot assure you that our methodology,
page counting, calculations and analyses are accurate, or that they yield results that are comparable
between periods or give a correct approximation  of  the actual  revenues  we generate per page.

We  generally require that all advertising fees be paid in advance of posting an advertisement,

although we may offer credit terms to select  clients  on a  case-by-case basis.

Other  Human Resource Related Revenues

We  generate revenues from employers and enterprises for using  our other human resource related
services. For our business processing outsourcing services, we receive a monthly fee, which is based on
such factors as the scope and complexity of services  provided, the cities  where services will be delivered
and the number of employees under  contract to us, per each individual we  serve on behalf of our
corporate clients. For our training services, we receive a registration fee per  each participant  who
attends our seminars and workshops.  For our campus recruitment services,  we charge employers fees
for purchasing advertisements in our  campus recruitment handbook,  preparing  a customized campus
recruitment strategic plan and handling on-campus  logistics and administrative tasks. For  engaging our
executive search and placement services, we charge a  total assignment fee, which may include a
minimum upfront retainer, based on  a  percentage of the successful candidate’s annual  or monthly
compensation. In addition, we also charge  enterprises  for purchasing our studies and reports on
compensation and other human resource topics,  for participating in our  industry  conferences and for
utilizing our assessment services. We  expect to continue  to expand our outsourcing  and training
businesses and aim to develop additional  human resource  related services  and products for our
corporate clients. We believe that these  services are an important component of our ‘‘one-stop’’ human
resource solutions strategy and enhance our reputation and image as an industry innovator.  In addition,
we believe our business process outsourcing business may experience less seasonal and cyclical
variations in revenues than our recruitment advertising services over time.

Growth of our other human resource related services will be dependent  on our ability to

successfully develop, introduce and increase adoption of these  types  of products and services as well as
a relaxation of government regulations  in China.  We believe the  increase in our other human resource
related revenues has been primarily driven by growing  customer acceptance of  these products and
services, particularly our business process outsourcing  and  training services, as well as our sales and
marketing efforts. We expect that as we  continue  to  expand  the scale and scope of these services and
meet growing market demand, revenues generated from  these  services may increase as a percentage of
our  overall revenues in the future.

Net Revenues and Business Taxes

Our net  revenues reflect a PRC business tax of 5% and other related surcharges  which are levied
on our revenues, after certain deductions, generated from services we provide in China. Due to certain
local government financial incentives, a  portion  of  these taxes that we had  previously paid was refunded
in 2011, 2012 and 2013 and included as  other income in our consolidated statement of operations and
comprehensive income. We cannot assure you if or  when we will receive  such financial incentives in the
future.

50

In 2012, China implemented a pilot program replacing business tax with  VAT in Shanghai.
Effective January 1, 2012, companies providing  services in the transportation industry or  in modern
services selected for the pilot program  in Shanghai are  subject to and  pay VAT rather than business tax.
As a result, some of our subsidiaries  became subject to VAT  at  a  rate of 6% while being permitted to
offset input VAT supported by valid VAT  invoices  received from vendors  against our VAT liability. The
pilot program has been implemented  nationwide since  August 1, 2013.

Costs

We  operate and manage our various  businesses as a  single segment.  In  addition, we share
operating costs and management resources amongst  these businesses. As  a result, we do not account
for our  results of operations on a geographical or other basis,  and we are  unable to allocate costs
among our various businesses.

The following table sets forth our cost of services and total operating expenses  as a percentage of

our  net revenues for the periods indicated.

For the year ended December 31,

2011

2012

2013

Cost of services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(28.5%)
(37.5%)

(28.0%)
(38.5%)

(27.5%)
(42.1%)

Our cost of services as a percentage  of  our net revenues  is affected by our  ability  to  achieve

economies of scale and operating efficiencies. We  believe that as we grow our operations and
infrastructure, we can attract new employers and increase  cross-selling  opportunities with  existing
customers across multiple markets and  services, thereby  allowing us  to  achieve economies of scale as
we may be able to realize a higher level  of revenues relative to our direct costs. In addition, the
expansion of our online recruitment  services  business  requires limited additional  fixed  costs.

Although we expect to increase spending on  sales  and marketing activities and  product

development in order to strengthen our  brand and enhance our  service offerings, we aim  to  decrease
our  cost of services and total operating expenses  as a percentage of our net revenues in  the longer
term through greater economies of scale and improved operating  efficiencies.  However, our ability to
achieve these objectives is subject to  significant uncertainties, and we  cannot assure you that we  will  be
able to decrease these costs as a percentage of our  net revenues.

Cost of Services

Our cost of services primarily consists  of employee compensation, subcontracting expenses  and
printing related expenses. The majority of our  employee compensation and other costs  of  services are
largely shared across our various business lines. We  pay subcontracting fees to third parties  to  provide
services to us in connection with the  operations  of our business  process outsourcing business. Printing
related expenses include printing, publishing  and distribution  expenses that we pay to our newspaper
contractors. For our online recruitment  services business, we have been  able to leverage our existing
infrastructure to grow our revenues, allowing  us to incur  limited additional costs relative  to  the higher
revenues we have generated.

We  decreased our cost of services as  a percentage of net revenues from  2011 to 2013 primarily
through greater economies of scale as well as improved efficiency  and productivity.  In  addition, our
printing related expenses decreased in  2011, 2012 and 2013 due to the termination of print operations
in two cities, seven cities and five cities, respectively. We  maintained  print operations  in two cities  as of
December 31, 2013.

51

Operating Expenses

Our operating expenses include sales  and marketing expenses and general  and administrative

expenses.

The following table sets forth our operating expenses as a percentage of our net  revenues for the

periods indicated.

Operating expenses:

For the year ended
December 31,

2011

2012

2013

Sales and marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(25.3%) (25.6%) (28.6%)
(12.9)
(12.2)

(13.5)

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(37.5%) (38.5%) (42.1%)

Our sales and marketing expenses primarily consist of salaries,  commissions and  share-based
compensation for our sales and marketing staff, advertising and  promotion expenses,  and expenses for
our  management and staff related to our daily operations in  local  markets.  The  level of sales and
marketing expenditures varies in each  city  annually  and  is impacted by a number of factors, including
customer demand, competition and our  strategic objectives in each market. In addition, the sales and
marketing strategies we employ in each  city  varies depending  on our determination of the most
effective means to promote our brand and services. From 2011 to 2012,  our sales  and marketing
expenses as a percentage of our net  revenues increased as our higher spending  exceeded revenue
growth due to a slower market demand environment and  the significant decline of the print advertising
business. From 2012 to 2013, this percentage  increased primarily due to greater headcount additions
and spending on marketing activities focused  on driving  new customer acquisition. We  expect to invest
further resources to strengthen our market  position and brand.

Our general and administrative expenses primarily consist  of employee salaries, bonuses  and share-

based compensation, building depreciation, office rent and  property management  fees,  administrative
office expenses and professional services fees. From  2011 to  2012, our general and  administrative
expenses as a percentage of our net  revenues increased as our spending exceeded revenue  growth due
to the slower market demand environment, the  significant decline  of the print advertising business and
higher  share-based compensation expense. From 2012 to 2013, this percentage increased primarily due
to greater share-based compensation,  office  and  depreciation expenses which  outpaced revenue  growth
and was also impacted by the decline  of the  print  advertising  business. As we  expand  our business and
improve our operating and management  efficiencies,  we aim to lower our general and administrative
expenses as a percentage of net revenues in the  longer term, but due to significant  uncertainties, we
cannot assure you of our ability to do so.

Income Taxation

We  file separate income tax returns because  we, our subsidiaries and our affiliated entities  are

incorporated in different jurisdictions.

Cayman Islands

Under the current laws of the Cayman  Islands, we  are not subject to income or  capital gain taxes.
In addition, upon payments of dividends by us to our shareholders, no Cayman  Islands withholding tax
will be imposed.

52

British Virgin Islands

51net, our subsidiary incorporated in the  British Virgin  Islands, or BVI,  is a business company
subject to the provisions of the BVI Business Companies Act 2004 (as amended).  Under  current BVI
laws, 51net is exempt from all provisions  of the  Income Tax Ordinance of the BVI (including  with
respect to all dividends, interests, rents, royalties, compensation and other amounts  payable by 51net to
persons who are not persons resident  in the BVI).  Capital gains  realized with respect to any shares,
debt obligations or other securities of  a company by  persons who are not persons resident in the BVI
are also exempt from all provisions of  the  Income  Tax Ordinance of the BVI. In addition, there are  no
withholding taxes in the BVI.

Hong Kong

51net is registered in Hong Kong as a non-Hong Kong company and  is subject to Hong Kong

profits tax at a rate of 16.5% on its assessable  profit.

PRC

In March 2007, the National People’s  Congress enacted the EIT Law, which applies a uniform
25% EIT rate to both foreign-invested enterprises and  domestic  enterprises effective January 1,  2008.
In December 2009, Tech JV was designated by relevant local  authorities in Shanghai as a  ‘‘High and
New Technology Enterprise’’ under the EIT  Law and became subject to a preferential tax rate  of 15%.
In 2012, its preferential tax status was renewed by  local tax authorities through  2014. Tech JV is
entitled to this preferential 15% tax  rate as long as  it maintains the required  qualifications, which is
subject to review every three years. We cannot assure you that Tech  JV  will  continue to qualify as a
‘‘High and New Technology Enterprise’’  when it is  subject to  reevaluation  in the future.

The amount of income tax payable by our PRC subsidiaries in the future will depend  on various
factors, including, among other things,  the results of operations and taxable income of, and the EIT
rate applicable to, each of the subsidiaries, and our  effective  tax  rate  depends in part  on the extent  of
each  of our subsidiaries’ relative contribution to our consolidated taxable income. As our overseas
entities recognize share-based compensation  expense and losses from  foreign  currency  translation which
are not deductible for PRC tax purposes, our effective tax rate has at  times  exceeded  the EIT rate  in
our  history.

Moreover, under the EIT Law, dividends payable by a foreign-invested  enterprise to its foreign
investors from profits earned after January 1, 2008 are subject to a 10% withholding tax, unless  any
such foreign investor’s jurisdiction of incorporation  has a tax treaty with China that provides for a
different withholding arrangement. The Cayman Islands, where we are incorporated,  does not have
such a tax treaty with China. Since we  intend  to  permanently reinvest earnings to further expand our
businesses in China, we do not intend to declare dividends from our  foreign-invested enterprises  in
China to its immediate foreign holding entities in the  foreseeable  future. Accordingly, as  of
December 31, 2013, we have not recorded any withholding tax on the retained earnings  of  our  foreign-
invested enterprises in China.

In addition, under the EIT Law, enterprises  organized under the  laws of jurisdictions outside
China with their ‘‘de facto management  bodies’’ located  within China may be considered PRC resident
enterprises and therefore subject to an EIT rate of 25% on their worldwide income. See ‘‘Item 3.—Key
Information—Risk Factors—Risks Related to Our Business—We  may be deemed a PRC resident
enterprise under the EIT Law, which  could  subject us to PRC  taxation on  our global income and  may
have a material adverse effect on our  results of operations.’’

53

Critical Accounting Policies

We  prepare financial statements in conformity with U.S. GAAP, which requires us to make

estimates and assumptions that affect  the reported amounts of assets  and  liabilities,  disclosure of
contingent assets and liabilities on the  date of the financial statements, and the  reported amounts of
revenues and expenses during the financial reporting  period.  Our significant estimates  include those
related to allowances for accounts receivable, allowances for  prepayments and other current  assets, fair
values of options to purchase our common shares,  estimated useful lives of  property and  equipment
and intangible assets, consolidation of  our  affiliated entities, assessment  of recoverability of long-term
investments and deferred tax valuation  allowance. We continually evaluate these estimates  and
assumptions based on the most recently  available information,  our own historical experience and
various other assumptions that we believe  are  reasonable under  the circumstances, the results of which
form the basis for making judgments  about  the carrying values  of  assets and  liabilities that are not
readily apparent from other sources. Since the use of estimates is  an integral component of the
financial reporting process, actual results could  differ from those estimates. We consider  the policies
discussed below to be critical to an understanding of our  financial statements as their application assists
our  management in making business decisions.

We  operate and manage our various  businesses as a  single segment.  In  addition, since our
revenues are primarily generated from customers in  the PRC, we do not account for our results  of
operations on a geographical or other basis. Since  many of our management  and staff provide services
with respect to many or all of our businesses,  and  since our infrastructure  and operations are  designed
to facilitate all of our businesses as an integrated  unit, we are unable to allocate costs  among  our
various businesses or present our financial results  in terms  of  multiple business segments.

Income Taxes

We  account for income taxes under the  liability  method. Under this method, deferred income taxes

are recognized for the differences between the financial statement carrying  amounts and  the tax  bases
of existing assets and liabilities by applying enacted  statutory rates applicable to future years in which
the differences are expected to reverse. The  effect on deferred taxes of  a change in tax rates is
recognized in income in the period that includes  the enactment date.

We  provide a valuation allowance on our deferred  tax assets to the extent we consider  it to be
more likely than not that we will be  unable  to  realize all or  part of  such assets. Our future  realization
of our deferred tax assets is dependent  on many  factors, including our  ability to generate taxable
income within the period during which  temporary differences reverse or before our  tax loss
carryforwards expire, the outlook for  the Chinese economy and overall outlook for our industry. We
consider these factors at each balance  sheet  date and determine whether  valuation allowances  are
necessary.

We  had deferred tax assets, net of valuation allowance, of  RMB11.1 million,  RMB8.6 million and

RMB10.4 million (US$1.7 million) as  of  December 31, 2011, 2012 and 2013, respectively.

As of December 31, 2011, 2012 and 2013, we recognized aggregate valuation allowances of

RMB0.6 million, RMB0.5 million and  RMB0.5 million (US$0.1 million), respectively. As a  result of our
current expectations as to our ability to generate taxable income, we currently do not expect to provide
significant further valuation allowances with  respect to our net deferred tax  assets. In the event that
unexpected developments prevent us  from realizing some  or all of our deferred  tax assets, we  will be
required to take a charge against our  net income for the period in  which such  events occur.

We  account for uncertainties in income  taxes under  Accounting Standards Codification, or ASC,
740-10-25 ‘‘Income Taxes—Overall—Recognition.’’ We  have elected  to  classify  interest  and penalties
related to an uncertain tax position, if  any and when required, as general and administrative  expenses.

54

In the years ended December 31, 2011, 2012 and  2013, we did not record any interest and penalties
associated with uncertain tax positions  as  there were no  uncertain tax positions.

Revenue Recognition

We  recognize fees received from providing online recruitment services as revenue ratably over the

display  period of the contract or when  services are provided, collectibility is reasonably assured,  and
other criteria in accordance with ASC 605  ‘‘Revenue Recognition,’’ or ASC 605, are  met. For  a
transaction involving multiple services, we  recognize revenue at relative  fair value which is determined
based on our regular selling prices charged  in unbundled arrangements. Cash  received in advance of
services are recognized as advance from customers.

We  recognize fees received from providing print recruitment advertising services as  revenue when
collectibility is reasonably assured, upon the  publication of the  advertisements and when other criteria
in accordance with ASC 605 are met. Cash received  in advance of services  are recognized as advance
from customers.

We  recognize fees received from providing other  human resource related  services as revenue when
(i) persuasive evidence of an agreement  exists,  (ii) services  are rendered, (iii) the sales price and terms
are fixed or determinable, and (iv) the  collection of the receivable is reasonably assured, as  prescribed
by ASC 605.

Share-Based Compensation

We  account for share-based compensation  arrangements under ASC 718 ‘‘Compensation—Stock
Compensation,’’ or ASC 718, which requires companies  to expense the value of employee stock options
and similar awards. Under ASC 718,  share-based compensation  is measured  at the  grant date based on
the fair value of the award and is recognized as an  expense on a straight-line basis,  net of estimated
forfeitures, over the vesting period. We  recognized share-based compensation expense of
RMB38.0 million in 2011, RMB50.5  million in 2012  and RMB64.9 million  (US$10.7 million)  in 2013 in
connection with the grant of options  to  our  employees, executives  and directors.

Under ASC 718, we applied the Black-Scholes valuation model in determining  the fair value of

options granted, which requires the input  of highly subjective assumptions, including the expected life
of the stock option, stock price volatility,  dividend  rate and risk-free interest rate.  Our assumption for
expected life takes into account vesting and contractual terms, employee demographics and historical
exercise behavior, which we believe are  useful reference  points. We  estimate expected volatility at the
date  of  grant based on historical volatilities of the  market  price of our ADSs. The  assumption for
expected dividend yield is consistent  with our current policy  of  no  dividend payout. Risk-free interest
rates are based on U.S. Treasury yield  for the terms consistent with  the expected  life of award at  the
time of grant. The assumptions used in calculating the fair  value of stock options represent our best
estimates, but these estimates involve inherent uncertainties and the application  of management
judgment. As a result, if factors change and we use  different  assumptions, our share-based
compensation expense could be materially different  in the future. In addition, we are required  to
estimate the expected forfeiture rate and only recognize expense for those shares expected  to  vest.

We  estimate the forfeiture rate based  on historical experience of our stock options that are
granted, exercised and forfeited. If our actual forfeiture  rate  is materially different from our estimate,
the share-based compensation expense could be significantly  different from what  we have  recorded in
the current period.

See Note 2(m) to our consolidated financial statements included elsewhere in this annual  report
for further discussion of stock-based  compensation under ASC 718.  The  guidance provided  in ASC 718
may be subject to further interpretation  and refinement over time.

55

Basis for Consolidation and Our Relationships  with Our  Affiliated Variable  Interest Entities

We  consolidate 100% of the interests of  all of our  subsidiaries and  affiliated variable  interest

entities.

We  have entered into contractual arrangements  with Qian Cheng and Run An under which we

bear all of their economic risks and received  all  of their economic rewards. In our consolidated
financial statements, we have consolidated  all of the interests of Qian Cheng and Run An under
ASC 810 ‘‘Consolidation,’’ or ASC 810. Qian Cheng is wholly owned by  Run An. Run  An is  jointly
owned by David Weimin Jin and Tao Wang, PRC nationals and executive officers of our company.

ASC 810 requires  a ‘‘variable interest  entity’’ to be consolidated by the primary beneficiary  of such
entity. An entity is considered to be a variable interest entity  if certain conditions are  present,  including
where  the equity investors in the entity do not have the  characteristics  of  a controlling financial interest
or do not have sufficient equity at risk  for the entity to finance its activities without additional
subordinated financial support from  other  parties. Under  various agreements with Qian Cheng  and Run
An, we are considered the primary beneficiary of Qian Cheng and Run An, and  all  of  their  interests
have been consolidated in our financial statements. All significant transactions and balances between
us, our subsidiaries, Qian Cheng and  Run An have been eliminated upon  consolidation.

We  have been advised by Jun He Law Offices, our PRC  legal counsel,  except as  otherwise

disclosed in this annual report, that these contractual arrangements and our current business operations
are not in violation of existing PRC laws, rules  and  regulations in  all material aspects. There are,
however, substantial uncertainties regarding  the interpretation and application of PRC laws and
regulations, including but not limited to the laws and  regulations governing our business or the
enforcement and performance of our contractual arrangements in the event  of the imposition of
statutory liens, death, bankruptcy and criminal proceedings. Accordingly,  we cannot assure you that
PRC regulatory authorities will not take  a view  contrary  to  that of our  PRC legal counsel. See
‘‘Item 3.—Key Information—Risk Factors—Risks Related to  Our Corporate  Structure—The PRC  laws
and regulations governing our business operations and contractual arrangements are uncertain, and if
we are found to be in violation, we could be subject to sanctions’’ and ‘‘—Risks Related  to  Doing
Business in China—The PRC legal system  has inherent uncertainties that could materially and
adversely affect us.’’

For additional information with respect to our contractual arrangements  with Qian  Cheng and Run

An, see ‘‘Item 7.—Major Shareholders  and  Related Party Transactions—Related  Party Transactions—
Contractual Arrangements Among Our  Group Entities.’’

Allowances for Doubtful Accounts and Other  Receivables

We  provide general and specific provisions for bad debts when  facts and circumstances indicate

that the receivable is unlikely to be collected. If the financial condition of our customers were to
deteriorate, resulting in an impairment  of their ability to make payments,  additional allowances may be
required.

Long-Lived Assets

Our accounting for long-lived assets,  including property  and equipment and intangible assets, is
described in Note  2(g) and 2(h) to our consolidated financial statements included elsewhere in this
annual report. The recorded value of  long-lived  assets is  affected by a  number of management
estimates, including estimated useful lives,  residual  values  and impairment charges.

We  assess impairment for long-lived assets whenever events or changes in  circumstances indicate
the carrying value of an asset may not be recoverable  in accordance with ASC 360 ‘‘Property,  Plant and
Equipment.’’ We assess the recoverability  of  an asset group based on the undiscounted future cash
flows the asset group is expected to generate  and recognize  an impairment loss when  the estimated

56

undiscounted future cash flows expected to result from the use of  the asset group  plus net proceeds
expected from the disposition of the asset  group,  if  any, are less than the  carrying value of the asset
group. If we identify an impairment, we reduce the carrying amount of the asset group  to  its  estimated
fair value based on a discounted cash  flow  approach or, when available and appropriate, to comparable
market values. We did not record any  impairment  charges for long-lived assets  for the  years  ended
December 31, 2011, 2012 and 2013. If  different judgments or estimates had  been utilized, material
differences could have resulted in the amount  and  timing  of  the impairment charge and the related
depreciation and amortization charges.

Long-Term Investments

Long-term investments are evaluated for impairment  at the  end  of each period. Unrealized losses

are recorded as impairment losses are  recorded when  a decline in fair value is determined  to  be
other-than-temporary. We review several  factors to determine whether a loss is other-than-temporary.
These factors include, but are not limited  to, the: (i)  nature of the investment; (ii) cause and  duration
of the impairment; (iii) extent to which fair value is less than cost; (iv) financial conditions and
near-term prospects of the issuers; and  (v) ability to hold the security  for  a period  of time  sufficient to
allow for any anticipated recovery in fair  value.

An impairment loss totaling RMB15.1 million related to long-term investments in Area  Link  was

recognized in the year ended December 31,  2011 as we determined that  the  carrying value was not
recoverable. In December 2012, the coupon  advertising  services  business  owned by Area Link was sold,
we recognized a gain from sale with  proceeds of RMB1.3  million and this amount was included in
other income.

Recent  Accounting Pronouncements

In February 2013, the Financial Accounting Standards  Board, or FASB, issued  ASU No.  2013-02,

‘‘Comprehensive Income: Reporting of Amounts Reclassified Out of Accumulated Other
Comprehensive Income,’’ or ASU 2013-02.  ASU 2013-02 does not change the  current requirements for
reporting net income or other comprehensive  income  in financial statements. However, ASU 2013-02
requires an entity to provide information about  the amounts  reclassified out of accumulated other
comprehensive income by component.  In addition, an  entity is required to present, either on the face of
the statement where net income is presented  or in the notes, significant  amounts reclassified out of
accumulated other comprehensive income  by the  respective line items  of net income but  only  if the
amount reclassified is required under U.S.  GAAP to be reclassified  to  net income in its entirety in  the
same reporting period. For other amounts  that are not required under U.S.  GAAP to be reclassified  in
their entirety to net income, an entity  is required to cross-reference to other disclosures required under
U.S. GAAP that provide additional detail about those amounts. ASU 2013-02 is effective prospectively
for reporting periods beginning after  December 15, 2012 for public entities.  The  adoption of
ASU 2013-02 beginning on January 1, 2013  did not have a material  impact on our consolidated
financial statements.

In July 2013, the FASB issued ASU No. 2013-11, ‘‘Presentation  of  an Unrecognized Tax Benefit
When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit  Carryforward Exists,’’ or
ASU 2013-11. ASU 2013-11 requires  an entity to present an  unrecognized tax benefit in  the financial
statements as a reduction to a deferred  tax asset for a net  operating loss carryforward, except for when
a net operating loss carryforward is not available as of  the reporting date to settle taxes that would
result from the disallowance of the tax position or  when the entity does not intend to use  the deferred
tax asset for purposes of reducing the net operating  loss carry  forward. ASU 2013-11 is effective for
fiscal years beginning after December  15, 2013  and  for interim periods  within that fiscal year. We do
not expect the adoption of ASU 2013-11 to have a material impact on our consolidated financial
statements.

57

Results of Operations

The following table sets forth a summary of our consolidated statements of operations and

comprehensive income for the periods indicated both in Renminbi and as a percentage of net revenues:

For the year ended December 31,

2011

2012

2013

RMB

%

RMB

%

RMB

%

(in thousands, except percentages)

Revenues:

Online  recruitment services . . . . . . . . . . .
Print advertising . . . . . . . . . . . . . . . . . . .
Other human resource related revenues . .

803,004
208,365
358,730

61.8
16.0
27.6

943,432
105,309
463,508

65.2
7.3
32.0

Total revenues . . . . . . . . . . . . . . . . . . . . . .
Less: Business and related taxes . . . . . . . . .

Net revenues . . . . . . . . . . . . . . . . . . . . . . .
Cost of services(1) . . . . . . . . . . . . . . . . . . .

1,370,099
(70,421)

1,299,678
(370,661)

105.4
(5.4)

100.0
(28.5)

1,512,249
(64,911)

1,447,338
(405,233)

104.5
(4.5)

100.0
(28.0)

1,084,448
51,023
541,270

1,676,741
(68,073)

1,608,668
(442,454)

67.4
3.2
33.6

104.2
(4.2)

100.0
(27.5)

Gross profit . . . . . . . . . . . . . . . . . . . . . . . .

929,017

71.5

1,042,105

72.0

1,166,214

72.5

Operating expenses(1):

Sales and marketing . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . .

(329,466)
(158,355)

(25.3)
(12.2)

(370,100)
(186,460)

(25.6)
(12.9)

(459,802)
(217,765)

(28.6)
(13.5)

Total operating expenses . . . . . . . . . . . . . . .

(487,821)

(37.5)

(556,560)

(38.5)

(677,567)

(42.1)

Income from operations . . . . . . . . . . . . . . .
Loss from foreign currency translation . . . . .
Loss from impairment of long-term

investments . . . . . . . . . . . . . . . . . . . . . .
Interest and investment income . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . .

Income before income tax expense . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . .

441,196
(9,363)

34.0
(0.7)

485,545
(447)

33.5
(0.0)

488,647
(6,522)

30.4
(0.4)

(15,081)
42,033
8,779

467,564
(81,056)

(1.2)
3.2
0.7

36.0
(6.3)

29.7

—
61,653
18,934

565,685
(95,579)

470,106

—
4.3
1.3

39.1
(6.6)

32.5

—
75,301
43,522

600,948
(100,308)

500,640

—
4.7
2.7

37.4
(6.2)

31.1

Net income . . . . . . . . . . . . . . . . . . . . . . . .

386,508

(1) Share-based compensation:

Included in cost of services . . . . . . . . .
Included in operating expenses:

(6,084)

(0.5)

(7,870)

(0.5)

(10,391)

(0.6)

Sales and marketing . . . . . . . . . . . . .
General and administrative . . . . . . . .

(5,230)
(26,660)

(0.4)
(2.0)

(6,766)
(35,902)

(0.5)
(2.5)

(8,933)
(45,534)

(0.6)
(2.8)

2013 Compared to 2012

Total Revenues. Our total revenues increased 10.9% to  RMB1,676.7 million (US$277.0 million) in
2013 from RMB1,512.2 million in 2012. This increase was primarily  driven by growth in revenues  from
our  online recruitment services and other  human resource  related services, which was  partially offset by
a decline in our print advertising revenues. We derived our total revenues  from:

(cid:127) Online Recruitment Services. Our online recruitment services revenues increased 14.9% to

RMB1,084.4 million (US$179.1 million) in  2013 from RMB943.4 million in 2012. The growth
was principally due to an increase in the  number of unique employers using our online
recruitment services, which was partially offset  by a decrease  in average revenue per unique

58

employer. We estimate that the number of unique employers increased  22.6% to 333,973 in 2013
from 272,322 in 2012 and was mainly driven  by strengthened customer acquisition efforts  and
increased usage of online recruitment services by employers.  Although  the prices we charged for
our  online services were relatively unchanged in 2013, our  average revenue per unique employer
decreased 6.3% in 2013 from 2012, primarily driven by  the greater contribution  of  new or  small
customers who generally purchase introductory or lower  priced  services.

(cid:127) Print Advertising. Our print advertising revenues decreased 51.5% to RMB51.0  million

(US$8.4 million) in 2013 from RMB105.3  million in 2012.  This  decline was  primarily  the result
of our ongoing transition in business focus away from  print advertising services as  employers
increase adoption of online recruitment services.  We estimate that  the  number of  print
advertising pages decreased 45.6% to 1,492 in 2013 from 2,742  in 2012.  Due to our strategic
decision to discontinue certain newspaper editions, we terminated the  publication of 51job
Weekly in five cities in 2013 and decreased the number of cities where we provide print
advertising services to two as of December 31, 2013.

(cid:127) Other Human Resource Related Revenues. Our revenues from other human resource related

services increased 16.8% to RMB541.3 million  (US$89.4  million) in  2013 from
RMB463.5 million in 2012. This increase was primarily  due to greater customer acceptance and
demand for our business process outsourcing, training and seasonal campus  recruitment services.

Net Revenues. Our net revenues increased 11.1% to  RMB1,608.7 million (US$265.7 million)  in

2013 from RMB1,447.3 million in 2012. Our net revenues were less amounts paid as business taxes of
RMB68.1 million (US$11.2 million) in  2013  and RMB64.9 million in 2012.

Cost of Services. Our cost of services increased 9.2% to RMB442.5 million  (US$73.1 million)  in
2013 from RMB405.2 million in 2012. This increase was primarily due to  higher employee  wages, staff
additions and greater subcontracting expenses  in 2013, which was partially offset by a decrease in
printing related expenses. However, our  cost  of services as a percentage of net revenues was lower  in
2013 mainly driven by greater operating  efficiency and productivity.  Our cost of services in 2013 also
included an increase in share-based compensation expense  to  RMB10.4 million (US$1.7 million)
compared with RMB7.9 million in 2012.

Gross Profit. As a result of the above factors, our gross profit increased 11.9% to

RMB1,166.2 million (US$192.6 million) in 2013 from  RMB1,042.1 million in 2012. Our gross profit
margin, which is our gross profit as a  percentage  of net  revenues, increased to 72.5% in 2013 compared
with 72.0% in 2012.

Operating Expenses. Our total operating expenses increased 21.7% to RMB677.6  million
(US$111.9 million) in 2013 from RMB556.6 million in 2012. The increase in  our operating expenses
was primarily due to greater sales and  marketing  expenses as well as higher  general and administrative
expenses. Our operating expenses consisted of:

(cid:127) Sales and Marketing Expenses. Our sales and marketing expenses increased 24.2% to

RMB459.8 million (US$76.0 million) in 2013 from  RMB370.1 million in 2012. This  increase was
principally driven by higher employee compensation  expenses, the net addition  of nearly 500
salespeople and greater spending on  advertising and promotion  activities. Our advertising  and
promotion expenses in 2013 increased 22.3% to RMB80.3 million (US$13.3 million)  from
RMB65.7 million in 2012. Our sales and  marketing expenses in 2013 included an increase in
share-based compensation expense to RMB8.9 million (US$1.5 million) compared with
RMB6.8 million in 2012.

(cid:127) General and Administrative Expenses. Our general and administrative expenses increased 16.8%
to RMB217.8 million (US$36.0 million)  in 2013  from RMB186.5 million in  2012. This  increase

59

was primarily due to higher employee  compensation,  rental,  office and depreciation  expenses.
Our general and administrative expenses in  2013 included  an increase  in share-based
compensation expense to RMB45.5 million  (US$7.5 million) compared with RMB35.9 million
in 2012.

Loss  from Foreign Currency Translation. We recognized a loss from foreign currency translation of

RMB6.5 million (US$1.1 million) in 2013  compared with  RMB0.4 million in 2012  due  to  the
appreciation of the Renminbi against  the U.S. dollar.  For more information about China’s  foreign
exchange policy, see ‘‘Item 4.—Information on the Company—Business Overview—Regulation—
Regulations Relating to Foreign Currency  Exchange.’’

Interest and Investment Income. Our interest and investment income increased 22.1% to
RMB75.3 million (US$12.4 million) in  2013 from RMB61.7 million in 2012 due to higher average
balances in our interest bearing bank  deposits.

Other Income. Other income increased 129.9% to RMB43.5 million (US$7.2  million) in  2013
compared to RMB18.9 million in 2012 mainly  due to an  increase in financial  incentives received from
local tax authorities, which totaled RMB44.2 million (US$7.3  million) in  2013 compared  with
RMB17.5 million in 2012.

Income Tax Expense. Our income tax expense increased 4.9% to RMB100.3 million

(US$16.6 million) in 2013 compared  with RMB95.6 million in 2012. However, our effective tax rate
decreased to 16.7% in 2013 compared  with  16.9% in 2012 primarily  due to  an increase in  the
proportion of taxable income in 2013 from our entity which is subject to a  lower preferential tax rate.

Net Income. As a result of the above factors, our net  income  increased 6.5% to

RMB500.6 million (US$82.7 million) in  2013 from  RMB470.1 million in 2012.

2012 Compared to 2011

Total Revenues. Our total revenues increased 10.4% to  RMB1,512.2 million in 2012  from

RMB1,370.1 million in 2011. This increase was primarily driven by growth in revenues from our online
recruitment services and other human  resource  related services, which  was partially offset by a  decline
in our print advertising revenues. We derived our  total  revenues from:

(cid:127) Online Recruitment Services. Our online recruitment services revenues increased 17.5% to

RMB943.4 million in 2012 from RMB803.0 million in  2011. This increase was attributable to
growth in the number of unique employers  using online recruitment services as well as higher
average revenue per unique employer. We estimate that the  number of unique  employers
increased 11.5% to 272,322 in 2012 from 244,243 in 2011 driven primarily by greater customer
acceptance of online services as well as sales expansion into a number of new cities  in recent
years. Although the prices we charged for our online services were relatively unchanged in 2012,
our  average revenue per unique employer increased 5.4% in 2012 from 2011 mainly due to
greater customer adoption and expenditures on online services.

(cid:127) Print Advertising. Our print advertising revenues decreased 49.5% to RMB105.3  million in 2012

from RMB208.4 million in 2011. This  decline was primarily  due to the ongoing shift in  customer
behavior and usage away from print services, which resulted in  our decision  to  discontinue 51job
Weekly in seven cities in 2012. We estimate that the number of print advertising pages decreased
54.1% to 2,742 in 2012 from 5,980 in 2011.  Although print advertising prices  charged in each
city were unchanged in 2012, our overall average  revenue per page  increased  10.2% as higher
priced cities contributed a greater portion of print advertising page volume.

(cid:127) Other Human Resource Related Revenues. Our revenues from other human resource related

services increased 29.2% to RMB463.5 million  in  2012 from RMB358.7 million  in 2011. This

60

growth was primarily driven by the expansion  of our business  process outsourcing and training
services as we increased the number  of companies and employees we served.

Net Revenues. Our net  revenues increased 11.4% to RMB1,447.3 million in 2012  from
RMB1,299.7 million in 2011. Our net revenues  were less amounts  paid  as business taxes of
RMB64.9 million in 2012 and RMB70.4 million  in 2011.

Cost of Services. Our cost of services increased 9.3% to RMB405.2 million  in 2012 from
RMB370.7 million in 2011. This increase was mainly attributable  to  higher employee  compensation
expenses, increased headcount and greater subcontracting expenses in 2012, which was partially offset
by a decrease in printing related expenses. However, our  cost of  services decreased as a percentage  of
net revenues in 2012 as a result of improved  economies of scale. Our cost of services in  2012 also
included an increase in share-based compensation expense  to  RMB7.9 million  compared with
RMB6.1 million in 2011.

Gross Profit. As a result of the above factors, our gross  profit increased 12.2% to

RMB1,042.1 million in 2012 from RMB929.0 million in  2011. Our  gross profit  margin increased to
72.0% in 2012 compared with 71.5%  in 2011.

Operating Expenses. Our total operating expenses increased 14.1% to RMB556.6  million in  2012
from RMB487.8 million in 2011. The increase in our operating  expenses was primarily due to greater
sales and marketing expenses as well  as higher  general and administrative expenses.  Our operating
expenses consisted of:

(cid:127) Sales and Marketing Expenses. Our sales and marketing expenses increased 12.3%  to

RMB370.1 million in 2012 from RMB329.5 million in  2011. This increase was primarily due to
higher employee compensation expenses, staff additions and greater advertising  expenditures.
Our advertising and promotion expenses in 2012  increased 5.3% to RMB65.7 million from
RMB62.4 million in 2011. Our sales and marketing expenses  in 2012 included an increase in
share-based compensation expense to RMB6.8 million compared  with RMB5.2 million in  2011.

(cid:127) General and Administrative Expenses. Our general and administrative expenses increased 17.7%

to RMB186.5 million in 2012 from RMB158.4  million in  2011. This increase was driven primarily
by higher employee compensation, rental and office  expenses as  well as bad debt provision. Our
general and administrative expenses  in 2012 included an increase in share-based  compensation
expense to RMB35.9 million compared with RMB26.7 million  in 2011.

Loss  from Foreign Currency Translation. We recognized a loss from foreign currency translation of

RMB0.4 million in 2012 compared with  RMB9.4 million in 2011  due to the appreciation of the
Renminbi against the U.S. dollar.

Interest and Investment Income. Our interest and investment income increased 46.7% to

RMB61.7 million in 2012 from RMB42.0 million in  2011  due to higher average balances in our interest
bearing bank deposits.

Other Income. Other income increased 115.7% to RMB18.9 million in  2012 compared  to

RMB8.8 million in 2011 mainly due to an  increase in financial incentives received from local  tax
authorities. In addition, we recognized  a gain from sale  of long-term investments  associated with the
coupon advertising business owned by  Area Link and received  proceeds of RMB1.3  million  in 2012.

Income Tax Expense. Our income tax expense increased 17.9% to RMB95.6 million in  2012
compared with RMB81.1 million in 2011.  However,  our effective tax rate decreased to 16.9% in 2012
compared with 17.3% in 2011 primarily driven by an increase  in the proportion of taxable income in
2012 from our entity which is subject to a  lower  preferential tax rate.

61

Net Income. As a result of the above factors, our net  income increased 21.6% to

RMB470.1 million in 2012 from RMB386.5 million in  2011.

Inflation

According to the National Bureau of  Statistics of China, the annual average percent  changes in the

consumer price index in China for 2011, 2012 and 2013  were  increases of  5.4%, 2.6% and 2.6%,
respectively. The year-over-year percent changes in the consumer  price index for  February 2012,  2013
and  2014 were an increase of 3.2%, 3.2% and  2.0%, respectively. Although  we have  not  been materially
and  adversely affected by inflation in the past,  we  can provide no assurance that we will not be affected
in the  future by higher rates of inflation  in China. For example, certain operating  costs and expenses,
such  as employee compensation and  office operating expenses,  may increase as  a result of higher
inflation. Additionally, because a substantial portion of our  assets consists  of cash  and short-term
investments, high inflation could significantly reduce the  value  and  purchasing power of these assets.
We are unable to hedge our exposures to higher  inflation in China.

B. Liquidity and Capital Resources

Liquidity

Our liquidity from 2011 to 2013 has  been principally  affected by  net cash  generated from operating

activities in addition to our purchases of investments, property and equipment.

The following table sets forth a summary  of  our cash flows  for the periods indicated.

For the year ended December 31,

2011

RMB

2012

RMB

2013

RMB

2013

US$

(in thousands)

Net cash provided by operating activities . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . .
Net cash provided by financing activities . . . . . . . . . . . . . .
Net increase (decrease) in cash . . . . . . . . . . . . . . . . . . . . .

496,955
(923,370)
25,912
(409,189)

574,560
(275,073)
39,818
338,858

746,611
(896,784)
99,681
(57,014)

123,331
(148,138)
16,466
(9,418)

Cash Flows from Operating Activities. Our net cash provided by operating activities  in 2013 was

RMB746.6 million (US$123.3 million)  compared with  RMB574.6 million in 2012.  The increase was
principally driven by an add-back of  RMB109.6  million (US$18.1  million) in  non-cash items, primarily
relating to share-based compensation expenses, depreciation expenses and loss  from foreign currency
translation; an increase in other payables  and accruals of RMB109.5 million  (US$18.1 million),
primarily due to an increase in receipts  from our customers that will be remitted to third  parties; and
an increase in advance from customers of RMB73.5  million  (US$12.1 million), primarily due to greater
sales of our online recruitment services  which usually requires payment at  the time  of purchase. The
increase in net cash provided by operating activities in 2013 was  partially offset by an increase  in
prepayments and other current assets of  RMB66.1  million (US$10.9  million), primarily due to an
increase in payments we made on behalf  of  our  customers to be reimbursed to us.

Our net  cash provided by operating activities in  2012 was RMB574.6  million compared with

RMB497.0 million in 2011. The increase was  principally due to the increase  in net income to
RMB470.1 million in 2012 from RMB386.5 million in  2011 driven  by revenue growth; an add-back of
RMB88.9 million in non-cash items, primarily relating  to  share-based compensation expenses,
depreciation expenses and allowance  for doubtful accounts;  an increase in other payables and  accruals
of RMB56.7 million, primarily due to an  increase in receipts  from  our customers that will be remitted
to third parties; and an increase in advance  from customers of RMB47.9 million, primarily due to
greater sales of our online recruitment  services  which usually requires payment at  the time  of purchase.

62

The increase in net cash provided by operating activities  in 2012 was partially offset by an increase  in
prepayments and other current assets of  RMB86.5  million, primarily due  to an increase  in payments we
made on behalf of our customers to be reimbursed to us.

Cash Flows from Investing Activities. Our net cash used in investing activities was

RMB896.8 million (US$148.1 million)  in  2013 compared with RMB275.1  million  in 2012. The  increase
was primarily due to greater purchases of short-term investments, consisting of certificates of  deposits
with original maturities between three  months  and  one  year, as well as an increase  in the purchase of
property and equipment, consisting primarily of  RMB164.9 million (US$27.2 million)  paid to purchase
premises in Beijing to house our local sales office and operations.

Our net  cash used in investing activities was  RMB275.1 million in 2012  compared with

RMB923.4 million in 2011. The decrease  was primarily due to fewer  purchases of short-term
investments, which was partially offset by  an  increase in the  purchase  of  property and equipment,
consisting primarily of payments totaling  RMB116.7 million we made toward  the acquisition of office
space in Guangzhou as well as a new office building in Wuhan to house our  growing  operations.

Cash Flows from Financing Activities. Our net cash provided by financing activities was

RMB99.7 million (US$16.5 million) in  2013 compared with RMB39.8 million in 2012 and
RMB25.9 million in 2011. Our net cash provided by  financing activities from 2011  to  2013 consisted
primarily of proceeds received from  the exercise of stock  options.

Capital Resources

From 2011 to 2013, we have primarily financed our  operations through cash flows from operating
activities. We have not financed our  operations through significant borrowings, and as  of December 31,
2013, we had no material debt obligations outstanding.  As  of December 31, 2013, we had
RMB3,163.0 million (US$522.5 million) in  cash, restricted cash and short-term investments  held
substantially in Renminbi, U.S. dollars and Hong Kong dollars.

Our operations are conducted primarily through Tech JV and its subsidiaries. As  a result, our
ability to finance our operations and  any  debt that we, or our subsidiaries,  may incur is dependent, in
part, upon the flow of dividends from,  and  the payment of royalties and other fees by, our subsidiaries.
The payment of dividends in China is  subject to restrictions. PRC regulations currently permit payment
of dividends only out of accumulated profits as determined  in accordance with PRC accounting
standards and regulations. Our subsidiaries and affiliated entities in the PRC are also required to set
aside a portion of  their after-tax profits according to PRC accounting standards and regulations  to  fund
certain reserve funds that are not distributable as cash  dividends. Through certain contractual
arrangements, we are able to require Qian  Cheng  to  transfer to us its equity interests in Tech JV and
its  subsidiaries. Our ability to obtain  cash  or other assets under  these contracts depends on their
effectiveness and enforceability. For a description  of these agreements and our PRC  legal counsel’s
advice as to their enforceability, see ‘‘Item 7.—Major Shareholders  and Related Party Transactions—
Related Party Transactions—Contractual  Arrangements  Among Our Group  Entities.’’

We  believe that our current cash and  cash flow from  operations will be sufficient to meet our
anticipated cash needs, including our  cash needs for working capital and capital expenditures, for the
foreseeable future. We may, however,  require  additional cash resources due to changing  business
conditions or other future developments, including any  investments or acquisitions we  may decide  to
pursue.

C. Research and Development, Patents  and Licenses, Etc.

We  employ a large staff of website designers and  software developers to design and update our
website and create our proprietary software. We  did not incur material expenditures with respect to our

63

research and development activities in  any  of  the three years  ended  December 31, 2011, 2012  or 2013.
For more information on our technology  operations, see ‘‘Item 4.—Information on  the Company—
Business Overview—Technology.’’

D. Trend Information

Other than as disclosed elsewhere in this annual report, we are not  aware of any  trends,

uncertainties, demands, commitments  or events for the period from January 1, 2011  to  December 31,
2013 that are reasonably likely to have a material effect  on our net revenues, income, profitability,
liquidity or capital resources, or that  caused the disclosed financial information to be not necessarily
indicative of future operating results or financial  conditions.

E. Off-Balance Sheet Arrangements

We  have not entered into any financial guarantees or other  commitments to guarantee the

payment obligations of any third parties.  In  addition,  we have  not  entered into any derivative  contracts
that are indexed to our own shares and  classified  as shareholder’s equity, or that are not reflected  in
our  consolidated financial statements. Furthermore,  we do not have  any retained or  contingent interest
in assets transferred to an unconsolidated  entity that serves as credit, liquidity or  market  risk support  to
such entity. Moreover, we do not have any variable interest in any unconsolidated entity that provides
financing, liquidity, market risk or credit support to us or  engages in leasing, hedging or  research  and
development services with us.

F.

Tabular Disclosure of Contractual Obligations

The following table sets forth our contractual obligations as of  December 31, 2013:

Payments due by period

Total

RMB

Less than
1 year

RMB

1-3
years

RMB

3-5
years

RMB

More than
5 years

RMB

Operating lease obligations . . . . . . . . . . . . . . . . . . . .
Publication fee obligations . . . . . . . . . . . . . . . . . . . .
Purchase obligations . . . . . . . . . . . . . . . . . . . . . . . .

109,245
150
22,686

(in thousands)
43,541
—
—

29,016
—
—

36,423
150
22,686

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

132,081

59,259

43,541

29,016

265
—
—

265

Our operating lease obligations consist largely  of property lease  and management  agreements for

office premises with terms ranging from  one to six  years  at the time of signing.  Our publication  fee
obligations consist  of an agreement to publish 51job Weekly. Our purchase obligations consist primarily
of agreements to purchase advertising  services from media companies and  to  purchase  office
furnishings.

Rental expenses incurred under operating leases were RMB37.0  million  in 2011, RMB39.7  million

in 2012 and RMB44.5 million (US$7.4  million) in  2013.

WFOE, our wholly owned PRC subsidiary, has entered into an exclusive purchase option

agreement with the shareholders of Run An. Under  this  agreement, WFOE  has an irrevocable option
to purchase all or a portion of the shareholder’s  equity interests in Run  An at  any time by issuing a
written notice to the shareholders, subject to compliance with applicable PRC  laws  and regulations. For
a detailed description of this exclusive  purchase option agreement, see ‘‘Item 7.—Major Shareholders
and Related Party Transactions—Related  Party Transactions—Contractual  Arrangements Among  Our
Group Entities.’’

We  do not have material contractual  obligations in currencies other  than  Renminbi.

G. Safe Harbor

See ‘‘Forward-Looking Statements.’’

64

ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES

A. Directors and Senior Management

The names of our directors and executive officers, their ages as  of  the date of  this annual report

and the principal positions with 51job,  Inc. held  by them are as follows:

Name

Age

Position / Title

David K. Chao(1)(2)(3) . . . . . . . . .
Rick Yan . . . . . . . . . . . . . . . . . . .
Li-Lan Cheng(1)(2) . . . . . . . . . . . .
James Jianzhang Liang(1)(3) . . . . .
Kazumasa Watanabe . . . . . . . . . . .
Kathleen Chien . . . . . . . . . . . . . . .
David Weimin Jin . . . . . . . . . . . . .
Tao  Wang . . . . . . . . . . . . . . . . . . .
Jones Haijun Yu . . . . . . . . . . . . . .

Independent director
Independent director

47 Chairman of the board and independent  director
51 Director, chief executive officer, president  and  secretary
49
44
45 Non-executive director
44 Chief operating officer and acting chief financial officer
43
51 Vice president
41 Vice president

Senior vice president

(1) Member of audit committee.

(2) Member of compensation committee.

(3) Member of nominating and corporate governance committee.

There are no family relationships among any of the  directors or executive  officers of our company.

Biographical Information

David K. Chao is the chairman of the board of directors of  our  company. Mr.  Chao is an

independent director who has been a member  of our board  since 2000. Mr. Chao is a co-founder and
general partner of DCM, an early stage technology venture capital  firm that  manages over
US$2.0 billion. DCM has offices in Menlo Park, USA,  Beijing, China and  Tokyo, Japan. Prior  to  joining
DCM, Mr. Chao was a co-founder of Japan  Communications, Inc.,  a  publicly traded provider  of mobile
data and voice communications services in Japan. Prior  to  that, he  also worked  at McKinsey &
Company, Apple Computer and Recruit Holdings Co.,  Ltd.  Mr. Chao serves on the boards of directors
of Renren Inc., a social networking Internet platform  in China listed on the  New York  Stock Exchange,
and  numerous DCM portfolio companies.  Mr. Chao received his  Bachelor of Arts degree in Economics
and  East Asian Studies (Anthropology) from Brown University and his Master of  Business
Administration degree from Stanford University.

Rick Yan is a director, chief executive officer and president of  our company. Mr.  Yan has  been a
director and chief executive officer of our company since 2000. Mr. Yan is  responsible  for our overall
strategy and management. Mr. Yan was  an investor and advisor  of  our company from its inception  and
prior to his appointment as chief executive officer. Prior to joining  our company, he was a Director  and
the Head of China Practice at Bain &  Company, an international strategy consulting company. Mr. Yan
joined the firm in London in 1989, returned to Asia  and  set up Bain &  Company’s Hong Kong and
Beijing offices in 1991 and 1993, respectively.  In  his 11-year tenure  with Bain  & Company, he was
widely acknowledged as an expert in the  consumer products and technology sectors.  Prior  to  his
affiliation with Bain & Company, Mr.  Yan  worked at Hewlett-Packard in  Hong  Kong for four years and
was awarded Marketing Executive of  the Year. Mr. Yan  received his Bachelor of Engineering degree
and Master of Philosophy degree from the  University  of  Hong  Kong  and  his Master  of Business
Administration degree with distinction  from INSEAD in  France.

Li-Lan Cheng is a director of our company. Mr. Cheng has been an independent director of our

company since March 2013. Mr. Cheng  is  the chief operating  officer of E-House (China) Holdings

65

Limited, a real estate services company listed  on the New York  Stock  Exchange,  since April  2012 and
served as its chief financial officer from  November 2006  to April 2012.  Prior to joining E-House,
Mr. Cheng served from 2005 to 2006 as  the chief financial officer of SouFun Holdings Limited,  a
leading real estate Internet portal and a leading  home furnishing  website in  China. From 2002 to 2004,
Mr. Cheng served as an executive director and the  chief  financial officer of SOHO China Limited, a
real estate developer in Beijing. From 1997  to  2002, he was an assistant  director and the head  of  Asian
transportation sector investment banking  group of ABN AMRO  Asia.  Mr. Cheng is also an
independent director of Country Style  Cooking  Restaurant Chain Co. Ltd.,  a quick service restaurant
chain  listed on the New York Stock Exchange, and  Le  Gaga  Holdings Limited, a  leading greenhouse
vegetable producer in China listed on  the NASDAQ Stock Market. Mr. Cheng  received his Bachelors
degree in Economics from Swarthmore College and  his Ph.D. degree in Economics from  the
Massachusetts Institute of Technology.  Mr. Cheng  is a chartered financial analyst.

James Jianzhang Liang is a director of our company. Mr. Liang has  been an  independent director

of our company since October 2010. Mr.  Liang is a  co-founder  and  the  chief executive officer and
chairman of the board of directors of Ctrip.com International, Ltd.,  a  leading travel service provider of
hotel accommodations, airline tickets, packaged  tours and corporate travel management in  China listed
on the NASDAQ Stock Market. He also served as chief executive  officer  of Ctrip from  2000 to January
2006 and has been a member of Ctrip’s  board  of  directors since inception. Prior  to  founding Ctrip,
Mr. Liang held a number of technical and managerial positions with Oracle Corporation from 1991 to
1999 in the United States and China, including  the head of  the  ERP consulting division of Oracle
China from 1997 to 1999. Mr. Liang  also  serves on the board of directors of Home Inns & Hotel
Management Inc., a leading economy hotel  chain in  China listed on the NASDAQ  Stock Market, and
Jiayuan.com International Ltd., an online dating company operator in China listed  on the  NASDAQ
Stock Market. Mr. Liang received his Bachelor and Master degrees from the Georgia Institute  of
Technology and his Ph.D. degree from  Stanford University.  He also attended an  undergraduate
program at Fudan University.

Kazumasa Watanabe is a director of our company. Mr. Watanabe  has been  a director  of  our

company since October 2012. Mr. Watanabe is a corporate executive  officer of Recruit
Holdings Co., Ltd. and is head of research and development for the Asia sales  promotion business.
Since  joining Recruit in 1991, he has  been primarily involved in the growth  and expansion of Recruit’s
HR  company and the online recruiting business. Starting his career as a sales  representative,
Mr. Watanabe became head of product in 1999 and then an editor-in-chief. In 2004,  he  assumed the
role of division officer and has since  held many senior  positions  throughout Recruit’s HR  company
responsible for new product and business development. Mr.  Watanabe received  his Bachelor degree in
Commerce from Nagoya University in 1991.

Kathleen Chien is chief operating officer and acting chief  financial officer of our  company.
Ms. Chien joined our company in 1999  and  served as our chief financial  officer  from 2004 to March
2009. Prior to joining our company, Ms.  Chien worked  in  the financial services and management
consulting industries, including three  years  with  Bain & Company in Hong Kong and two years with
Capital Securities Corp., a leading investment bank  in Taiwan. During her tenure at  Bain & Company,
she  was a consultant to a number of  companies on strategic and marketing issues, including entry into
the Chinese market and achieving cost and operational efficiencies. While at Capital Securities Corp.,
she  completed a number of equity and  equity-linked transactions, including the  first  ever Swiss-franc
convertible bond issuance out of Taiwan,  enabling client companies  to  raise significant capital from the
European and U.S. investment community. Ms. Chien  currently serves as a board member of
ChinaCache International Holdings Ltd.,  a Internet content and application delivery services provider
in China listed on the NASDAQ Stock Market, and  Vipshop  Holdings Ltd., a leading online discount
retailer for brands in China listed on  the New York  Stock Exchange. Ms. Chien received her Bachelor
of Science degree in Economics from  the Massachusetts Institute of Technology and  her Master of

66

Business Administration degree from  the Haas School  of Business at the University of California,
Berkeley.

David Weimin Jin is a senior vice president of our company. Mr. Jin joined  our company in  2000.

Prior to joining our company, Mr. Jin  held  sales  management positions  in large  multinational
companies in Xian, including three years at Shell (China) Limited and one year with  Colgate-
Palmolive Co., Ltd. Mr. Jin received a  Bachelor of Science degree in Engineering from  Xidian
University.

Tao Wang is a vice president of our company.  Mr.  Wang joined our  company  in 2000.  Prior to
joining our company, Mr. Wang spent  four  years  as a senior consultant  at Bain &  Company. Also, he
served as a representative and the general manager  of a joint venture  company in  Wuhan for TI Group
Asia Pacific. Earlier in his career, Mr.  Wang held engineering and project  management positions at the
Ministry of Aerospace Industry in China.  Mr. Wang received  a Bachelor of Science degree in Math
from Shandong University and a Master  of  Engineering degree from the  Second Academy  under the
PRC Ministry of Aerospace Industry. Mr. Wang also  holds  a Master of Business Administration degree
from the Business School at University  of Warwick in the  United Kingdom.

Jones Haijun Yu is a vice president of our company. Mr. Yu  joined our company in 1998. Prior  to

joining our company, Mr. Yu worked  as a technician with  Guangzhou Zengcheng  Biochemical
Engineering Company for one year. Mr. Yu received a Bachelor of  Science degree in  Biochemistry
from Wuhan University and in Business Management from Beijing Jiaotong University.

B. Compensation

Compensation of Directors and Executive Officers

We pay our chairman an annual fee of  US$20,000  and each  of  our other non-executive directors
an annual fee of US$15,000. In addition, our non-executive directors  receive a  fee of  US$2,000 for each
board meeting attended in person and US$1,000 for  each committee  meeting  attended  in person, or
US$1,000 for each board meeting attended by  conference call  and US$500 for each committee meeting
attended by conference call. Our directors are also reimbursed for reasonable travel expenses incurred
in attending board meetings in person.  There are no  arrangements between us and our directors
providing for special benefits upon our directors’ termination of service. For  the year ended
December 31, 2013, the aggregate cash compensation to our  non-executive directors as a  group was
approximately US$77,800 (RMB470,978).

For the year ended December 31, 2013, the aggregate  cash compensation to our executive officers

as a group was approximately RMB11.9  million (US$2.0 million).  We granted  options to acquire an
aggregate of 520,464 common shares to our  executive officers  in 2013.

Directors’ and Officers’ Liability Insurance

We maintain directors’ and officers’ liability insurance for our directors  and officers.

Employment Agreements

We have entered into employment agreements with  each of our executive officers. The terms  of
these agreements are substantially similar  to  each other. Under these  agreements, each of  our executive
officers is employed at will, and their  employment may be  terminated,  with or without cause, by either
party. These agreements do not provide for  any special  termination  benefits, nor do we have other
arrangements with these executive officers for special termination benefits. Each  executive  officer  has
agreed to hold in strict confidence and not to use, except for the benefit of our company, any
proprietary information, technical data,  trade  secrets and  know-how of our company  or the confidential
or proprietary information of any third party, including our affiliated entities and our subsidiaries,

67

received by our company. Each of these  executive  officers has also agreed not to engage  in any  other
employment, occupation, consulting or  other business activity directly related to the business in  which
we are involved, or engage in any other activities that conflict  with his  or  her obligations to us  during
the term of his or her employment. For  the 12-month  period  after any of these  executive  officers’
termination of employment with us for  any reason, such officer is prohibited from  recruiting any of our
employees or soliciting or inducing our  employees to leave their employment with us.

Stock-Based Compensation Plans

In 2000, our board of directors and shareholders adopted our  2000 stock option plan, or  our  2000

Option Plan. In April 2009, our board  of  directors  adopted our 2009  share option plan,  or our  2009
Option Plan, which received shareholder approval in August  2009. Under these plans, our  directors,
officers and other employees and consultants are eligible to  acquire common shares  under options. The
purposes  of our option plans are to attract  and  retain the  best available personnel for  positions  of
substantial responsibility, to provide  additional incentive to  employees, directors and consultants  and  to
promote the success of our business.

Under our 2000 Option Plan, 4,010,666  common shares  were  reserved  for  issuance  at the time of

adoption. In February 2004, our board  of  directors and shareholders approved an increase in the
number of authorized shares reserved to 5,530,578  common shares. In July 2006,  our board of directors
and shareholders approved a further  increase of 2,000,000  common  shares, increasing the  total  number
of authorized shares under our 2000 Option Plan to 7,530,578 common shares. Our  2000 Option Plan
had a term of ten years. Issuances from  this plan ceased in  2009.

Under our 2009 Option Plan, we are authorized to issue up  to  5,000,000 common shares.  In

October 2011, our board of directors proposed an increase in the number of authorized shares  reserved
to 10,000,000 common shares, which was  approved by our shareholders in December 2011. Our 2009
Option Plan has a term of ten years  but  may be terminated earlier by  our board of directors.

Stock options granted under our option  plans may  be  incentive stock  options, or ISOs, which are

intended to qualify for favorable U.S. federal income tax treatment  under the provisions of Section  422
of the U.S. Internal Revenue Code of 1986, as  amended, or non-qualified stock options, or NSOs,
which  do not so qualify.

The compensation committee of our board of directors  administers our option plans. Subject  to
the provisions of our option plans and, in  the case of a  committee, the specific duties  delegated  by  the
board of directors to such committee,  and  subject to the approval  of  any  relevant authorities, the  board
of directors or the committee so appointed  has the authority in  its discretion  to  determine, among
other things, the fair market value of  the common shares, select  optionees,  determine the  number of
common shares to be covered by each award granted under  our option plans, and the terms  and
conditions of any options or stock purchase rights granted under our  option  plans.

Stock options granted under our option  plans become exercisable at  a rate of not less than  20%
per  year over five years from the date  of the  option grant. In  the event of the  termination  of  service  of
an optionee, the unvested portion of  a  stock option is  forfeited and the vested portion terminates
within the period of time as specified in the  option agreement  and, in the absence of a specified time
in the option agreement, within twelve  months  following  the optionee’s termination in the case of the
optionee’s disability or death, and three months following the optionee’s termination in all other cases.

In the event of a merger of our company,  each  outstanding stock option may be assumed or an

equivalent option or right may be substituted by the successor  corporation. In the event  the successor
corporation refuses to assume or substitute for  the stock option,  the outstanding stock  options will
automatically vest and become exercisable for  a period  of  15 days, after which the  stock  options  will
terminate.

68

The following table summarizes the options  granted to our directors, executive  officers and  other

employees and individuals under our  option plans during the  periods indicated.

Granted in 2011
David K. Chao . . . . . . . . . . . . . . . . . . . .
Rick Yan . . . . . . . . . . . . . . . . . . . . . . . . .
Kathleen Chien . . . . . . . . . . . . . . . . . . . .
David Weimin Jin . . . . . . . . . . . . . . . . . .
Tao  Wang . . . . . . . . . . . . . . . . . . . . . . . .
Jones Haijun Yu . . . . . . . . . . . . . . . . . . .
James Jianzhang Liang . . . . . . . . . . . . . . .
Other employees and individuals . . . . . . . .

Granted in 2012
Rick Yan . . . . . . . . . . . . . . . . . . . . . . . . .
Kathleen Chien . . . . . . . . . . . . . . . . . . . .
David Weimin Jin . . . . . . . . . . . . . . . . . .
Tao  Wang . . . . . . . . . . . . . . . . . . . . . . . .
Jones Haijun Yu . . . . . . . . . . . . . . . . . . .
Other employees and individuals . . . . . . . .

Granted in 2013
Rick Yan . . . . . . . . . . . . . . . . . . . . . . . . .
Kathleen Chien . . . . . . . . . . . . . . . . . . . .
David Weimin Jin . . . . . . . . . . . . . . . . . .
Li-Lan Cheng . . . . . . . . . . . . . . . . . . . . .
Kazumasa Watanabe . . . . . . . . . . . . . . . .
Tao  Wang . . . . . . . . . . . . . . . . . . . . . . . .
Jones Haijun Yu . . . . . . . . . . . . . . . . . . .
Other employees and individuals . . . . . . . .

Common shares
underlying options
granted

Exercise
price

US$

Grant date

Expiration date

146,352
105,072
105,072
81,600
64,800
64,800
34,608
1,118,160

1,720,464

100,032
100,032
81,600
64,800
64,800
909,600

1,320,864

100,032
100,032
81,600
60,000
60,000
60,000
58,800
843,600

1,364,064

28.715 April 28, 2011 April 27, 2017
28.715 April 28, 2011 April 27, 2017
28.715 April 28, 2011 April 27, 2017
28.715 April 28, 2011 April 27,  2017
28.715 April 28, 2011 April 27,  2017
28.715 April 28, 2011 April 27,  2017
28.715 April 28, 2011 April 27,  2017
28.715 April 28, 2011 April 27, 2017

23.785 May 18, 2012 May 17,  2018
23.785 May 18, 2012 May 17,  2018
23.785 May 18, 2012 May  17, 2018
23.785 May 18, 2012 May  17, 2018
23.785 May 18, 2012 May  17, 2018
23.785 May 18, 2012 May 17,  2018

30.14 May 29, 2013 May 28,  2019
30.14 May 29, 2013 May 28,  2019
30.14 May 29, 2013 May  28, 2019
30.14 May 29, 2013 May  28, 2019
30.14 May 29, 2013 May  28, 2019
30.14 May 29, 2013 May  28, 2019
30.14 May 29, 2013 May  28, 2019
30.14 May 29, 2013 May 28,  2019

C. Board Practices

The directors will hold office until the next annual general meeting of shareholders  and until  such
director’s successor is duly elected and  qualified,  or until  such director’s death, resignation  or removal.
We  have no specific policy with respect  to  director  attendance at our board meetings, committee
meetings or annual general meetings of shareholders.

Board Committees

To enhance our corporate governance, we have established three committees under the board of

directors: the audit committee, the compensation committee  and  the nominating and corporate
governance committee. We have adopted a charter for each of these committees.  The committees  have
the following functions and members.

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Audit Committee

Our audit committee reports to the board of  directors regarding the appointment of  our

independent registered public accounting  firm, the scope and results of our annual audits, compliance
with our accounting and financial policies  and management’s procedures  and policies relating to the
adequacy of our internal accounting controls.  Our audit committee charter  requires its members to
satisfy applicable NASDAQ Stock Market  corporate governance rules on independence. The members
of our audit committee are David K. Chao, who acts as the chairman of our audit  committee, Li-Lan
Cheng and James Jianzhang Liang. Our  board  of  directors has determined that Messrs. Chao, Cheng
and Liang are ‘‘independent directors’’  within the meaning  of NASDAQ Stock  Market Rule 5605(a)(2)
and meet the criteria for independence set forth in Section 10A(m)(3)(B)(i) of the  Exchange Act.

Our audit committee will be responsible for,  among  other  things:

(cid:127) the appointment, evaluation, compensation,  oversight  and  termination of  the work of  our
independent auditor (including resolution of  disagreements  between  management and the
independent auditor regarding financial reporting);

(cid:127) ensuring that it receives from our  independent auditor a formal written  statement  attesting  to

the auditor’s independence and describing all relationships between the auditor and us;

(cid:127) pre-approving any audit and non-audit  services, including  tax  services, to  be  provided by our

independent auditor in accordance with NASDAQ  Stock Market  rules;

(cid:127) reviewing our annual audited financial  statements  and quarterly  financial statements with

management and our independent auditor;

(cid:127) reviewing with our independent auditor all critical accounting policies and practices to be used
by us in preparing our financial statements, all alternative treatments of financial information
within U.S. GAAP, and other material communications between our independent auditor and
management;

(cid:127) reviewing our policies with respect to risk assessment and  risk  management;

(cid:127) reviewing, with management and counsel, any  legal matters that may have  a material impact on

us and any material reports or inquiries from regulatory or  governmental agencies; and

(cid:127) establishing procedures for the receipt, retention and treatment of complaints regarding

accounting, internal accounting controls, auditing matters or potential  violations of law, and the
confidential, anonymous submission by our employees of concerns regarding questionable
accounting or auditing matters or potential violations of law.

Compensation Committee

Our compensation committee assists  the board in  reviewing and approving  the compensation
structure of our directors and executive officers, including all forms of  compensation to be provided  to
our  directors and executive officers. In addition, the  compensation  committee reviews  stock
compensation arrangements for all of our other  employees.  Members of the compensation committee
are not prohibited from direct involvement in determining their own compensation. Our chief  executive
officer may not be present at any committee meeting  during  which his or her  compensation  is
deliberated. The current members of our compensation committee are  Li-Lan Cheng,  who acts as the
chairman of the committee, and David K.  Chao. Our board of  directors has  determined that all
members of our compensation committee  are ‘‘independent directors’’  within the  meaning of NASDAQ
Stock Market Rule 5605(a)(2) and meet the  criteria for  independence  set forth in
Section 10A(m)(3)(B)(i) of the Exchange  Act.

70

Our compensation committee will be  responsible for,  among other things:

(cid:127) approving and overseeing the total  compensation package for our executives;

(cid:127) reviewing and making recommendations to the board with  respect to the compensation of  our

directors;

(cid:127) reviewing and approving corporate goals and objectives  relevant  to  the compensation of our

chief executive officer, evaluating the performance of our chief executive  officer in light of those
goals and objectives, and setting the compensation level  of  our chief executive officer  based on
this  evaluation;

(cid:127) reviewing the results of, and procedures for,  the evaluation of the performance  of other

executive officers;

(cid:127) reviewing periodically and making recommendations to the board regarding any  long-term

incentive compensation or equity plans, programs  or similar arrangements, and administering
these plans;

(cid:127) reviewing and making recommendations to the board regarding all  new  employment, consulting,

retirement and severance agreements  and  arrangements proposed  for our executives;  and

(cid:127) selecting peer groups of companies to be used for purposes of determining competitive

compensation packages.

Nominating and Corporate Governance  Committee

Our nominating and corporate governance  committee assists the  board  of  directors in  identifying

individuals qualified to become members of our board of directors and in determining the  composition
of the board and its committees. The  current members of our nominating and  corporate governance
committee are James Jianzhang Liang,  who acts  as the chairman of our nominating and corporate
governance committee, and David K. Chao.  Our board of directors has determined that all members of
our  nominating and corporate governance committee  are ‘‘independent  directors’’ within the meaning
of NASDAQ  Stock Market Rule 5605(a)(2) and meets the criteria  for independence  set forth in
Section 10A(m)(3)(B)(i) of the Exchange  Act.

Our nominating and corporate governance  committee will be responsible  for, among other things:

(cid:127) identifying and recommending to the  board nominees for election or re-election to the  board, or

for appointment to fill any vacancy;

(cid:127) reviewing annually with the board the current  composition of the board in light of the
characteristics of independence, age, skills, experience and availability of service to us;

(cid:127) reviewing the continued board membership  of a director upon  a significant  change in such

director’s principal occupation;

(cid:127) identifying and recommending to the  board the  names of directors to serve  as members of the
audit committee and the compensation committee, as well as the nominating and  corporate
governance committee itself;

(cid:127) advising the board periodically with respect to significant developments in  the law  and practice
of corporate governance as well as our compliance  with applicable laws and regulations,  and
making recommendations to the board on  all matters of  corporate governance  and on any
corrective action to be taken;

(cid:127) establishing criteria and processes for, and leading the board  and each committee  of  the board

in, its annual performance self-evaluation;

71

(cid:127) reviewing and approving policies and procedures with respect to proposed  transactions between
us and our related parties, and approving in advance all such related-party transactions; and

(cid:127) monitoring compliance with our code of business conduct and ethics, including reviewing  the

adequacy and effectiveness of our procedures to ensure proper compliance.

Duties of Directors

Under Cayman Islands law, our directors have a  fiduciary duty to act honestly,  in good faith and
with a view to our best interests. Our directors also owe to our company a  duty to act with skill and
care. It was previously considered that  a director  need not exhibit in the  performance of his duties a
greater degree of skill than may reasonably be expected from a person of  his knowledge and
experience. However, English and commonwealth courts have moved towards an objective standard
with regard to the required skill and  care and these authorities are  likely to be followed in  the Cayman
Islands. In fulfilling their duty of care to us, our directors  must ensure compliance with our
memorandum and  articles of association,  as amended  and restated from time to time.

The functions and powers of our board of  directors include, among  others:

(cid:127) convening shareholders’ annual general meetings and reporting its work to shareholders at such

meetings;

(cid:127) declaring dividends and distributions;

(cid:127) appointing officers and determining the term  of office  of  the officers;

(cid:127) exercising the borrowing powers of our company and mortgaging the property  of our  company;

and

(cid:127) approving the transfer of shares in  our company, including the registering  of  such shares in our

register of members.

Interested Transactions

A director may vote in respect of any  contract  or transaction in which he is interested,  provided

that the nature of the interest of any director  in such contract or transaction shall be disclosed  by  him
at or prior to its consideration and any  vote on  that  matter. A general notice  or disclosure to the
directors or otherwise contained in the minutes of a meeting  or  a written resolution of the  directors or
any committee of directors that a director  is  a shareholder of any specified  firm  or company and is to
be regarded as interested in any transaction with  such firm or company will  be  sufficient disclosure,
and, after such general notice, it will  not  be  necessary to give special notice  relating to any particular
transaction.

Remuneration and Borrowing

The directors may determine remuneration to be paid to the  directors. The compensation
committee will assist the directors in  reviewing and approving  the compensation structure for the
directors. We do not provide for any termination benefits  for  the directors,  nor do we  have other
arrangements with the directors for special termination benefits. The directors  may exercise all the
powers of our company to borrow money  and to mortgage or charge its  undertaking, property  and
uncalled capital or any part thereof and  to  issue debentures,  debenture stock and  other  securities
whether outright or as security for any debt, liability or  obligation  of  our company or of  any third party.

72

Qualification

There is  no shareholding qualification for directors. Further, shareholding qualification  for

directors may not be fixed by our company in a general  meeting.

Terms of Directors and Executive Officers

At each annual general meeting of the shareholders  of our  company, all of our directors at  such

time are required to retire from office  and  are eligible for re-election. All  of  these  directors will retain
office until the close of such general meeting.

Limitation on Liability and Other Indemnification Matters

Cayman Islands law allows us to indemnify  our  directors, officers, auditors and trustee  acting  in
relation to any of our affairs against actions, costs, charges,  losses,  damages and expenses incurred by
reason of any act done or omitted in the  execution of their  duties as our directors, officers, auditors
and trustee, except to the extent that  it  may be held by the  Cayman Islands  courts to be contrary to
public policy such as to provide indemnification  against civil  fraud or the consequences  of  committing a
crime.

Under our fifth amended and restated memorandum and articles of  association, we  may indemnify

our  directors, officers, employees and agents against expenses  (including attorneys’ fees),  judgments,
fines and amounts paid in settlement actually and  reasonably incurred by  such persons  in connection
with actions, suits or proceedings to which they are party or  are threatened to be made  a party by
reason of their acting as our directors, officers, employees or agents. To be entitled to indemnification,
these persons must have acted in good  faith and in  the best interest or not  opposed  to  the interest  of
our  company and must not have acted  in a  manner  willfully or  grossly negligent, and,  with respect to
any criminal action, they must have had no reasonable cause to believe  their conduct was unlawful. Our
fifth amended and restated memorandum and articles of  association also  provides for indemnification
of such person in the case of a suit initiated by  our  company or in  the right of our company.  Such
indemnification covers expenses (including attorneys’ fees) actually and reasonably incurred in
connection with the defense or settlement of such suit. There are good faith and other similar  conduct
requirements for such indemnification  rights as those imposed on other types of suits described  above.
However, if such persons are successful  in the merits of the actions, suits or proceedings described
above, including suits initiated by or in the  right of our company, then they  may be indemnified for
actual and reasonable expenses without  having to meet the conduct requirements.

We  have entered into indemnification agreements with each of our  directors under which we agree

to indemnify each of them to the fullest  extent  permitted  by applicable law and our articles of
association, from and against all costs,  charges, expenses, liabilities and losses  (including attorney’s fees)
incurred in connection with any litigation, suit or  proceeding to which such director is  or is threatened
to be made a party, witness or other  participant.  Within  20 days after our  receipt of a written demand
of such director, we will advance funds  for the payment of indemnification of these expenses.

73

D. Employees

We  had 4,729 employees, 4,980 employees and 5,499  employees  as of December 31,  2011, 2012

and 2013, respectively. The following table sets forth the  number of our  employees categorized by
function as of December 31, 2013.

Sales and account management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer service and production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology and online operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing and merchandising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Search and training consultants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
General and administrative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,906
1,139
683
206
181
384

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,499*

*

Includes 290 temporary, part-time and contract employees.

We  believe that we maintain a good working  relationship with our employees and we  have not

experienced any significant labor disputes  or any difficulty in recruiting  staff for our operations. Our
employees are not represented by any collective bargaining  agreements or labor unions.

E. Share Ownership

There are no different voting rights among our shareholders. We  are  not aware of any
arrangement that may, at a subsequent  date, result  in a change  of  control of our company. For
information regarding the share ownership of our directors and  officers, see  ‘‘Item 7.—Major
Shareholders and Related Party Transactions—Major Shareholders.’’ For information as to stock
options granted to our directors, executive  officers and  other employees, see ‘‘—Compensation—Stock-
Based Compensation Plans.’’

ITEM 7. MAJOR SHAREHOLDERS AND  RELATED PARTY TRANSACTIONS

A. Major Shareholders

The following table sets forth information  with respect  to  the beneficial ownership of our common

shares as of February 28, 2014, unless otherwise stated:

(cid:127) by  each of our directors and executive officers; and

(cid:127) each person known to us to own beneficially more than  5% of our common shares.

Beneficial ownership is determined in accordance with the rules of the SEC and includes voting or

investment power a person has with respect to the common shares. A person is also deemed to be a
beneficial owner of any securities of which that person has  a right to acquire beneficial ownership
within 60 days. The percentage of beneficial ownership of  each person is  based on  59,183,101 common
shares outstanding as of February 28,  2014  and the  number of common shares underlying options that
have vested or will vest within 60 days  after February 28,  2014. Except as  otherwise noted, the address

74

of each person listed in the table is c/o  51job, Inc., Building 3, No.  1387, Zhang Dong Road,  Shanghai
201203, People’s Republic of China.

Directors and executive officers:
Rick Yan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kathleen Chien . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
David K. Chao(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tao  Wang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jones Haijun Yu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
David Weimin Jin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
James Jianzhang Liang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Kazumasa Watanabe(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Li-Lan Cheng . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All directors and executive officers as a group . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Common shares
beneficially owned

Number

%

12,949,423
1,806,310
*
*
*
*
*
*
*
15,537,060

21.7
3.0
*
*
*
*
*
*
*
25.6

Principal shareholders:
Recruit Holdings Co., Ltd.(2) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rick Yan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23,385,231
12,949,423

39.5
21.7

*

Less than 1% of our total outstanding common shares.

(1) The address of David K. Chao is  2420 Sand Hill Road, Suite 200, Menlo Park, CA 94025.

(2) The address of Kazumasa Watanabe and Recruit  Holdings Co., Ltd.  is GranTokyo South  Tower,

1-9-2 Marunouchi, Chiyoda-ku, Tokyo  100-6640,  Japan.

As of February 28, 2014, 2,269,692 of our common shares, representing approximately 4%  of  our

common shares outstanding, were beneficially owned  by  a total of  seven holders  of record with
addresses in the United States. As of the  same  date, 11,628,659 of  our ADSs, representing 23,257,318
common shares, or approximately 39%  of  our common shares outstanding,  were held  by  a total of five
registered holders of record with addresses in  the United States. Since certain of these common  shares
and ADSs were held by brokers or other nominees, the number of record holders  in the U.S. may not
be representative of the number of beneficial holders or their country of  residence.

B. Related Party Transactions

Contractual Arrangements Among Our  Group Entities

The PRC government has regulated foreign  ownership of advertising, human resource related

services and Internet content provision businesses. As a result, relationships  and economic
arrangements among our subsidiaries, affiliated  entities  and their respective shareholders are  governed
by a series of agreements. The material  agreements which govern the  relationships and economic
arrangements among our group entities  are described  in greater detail below.

Technical and Consulting Service Agreements

Qian Cheng Technical and Consulting  Service Agreement. WFOE and Qian Cheng have entered

into a technical and consulting service agreement dated as  of  May  3, 2004, and supplemented  and
amended as of July 2, 2004 and January 27, 2014, under which WFOE has  the exclusive right to
provide advertising, software design and web related technical and consulting  services to Qian Cheng.
Qian Cheng will pay service fees to WFOE based on  the extent and  nature of the  services provided  by
WFOE, as set forth in invoices issued  by WFOE to Qian Cheng  from time  to  time. WFOE did  not

75

issue any invoices to Qian Cheng and Qian Cheng  did not pay any  fees  to WFOE  for the  years  ended
December 31, 2011, 2012 and 2013. The technical and consulting service agreement is valid through
May 2, 2034 and may be extended with the consent of the  parties. Although  the renewal is upon
mutual consent, WFOE may, through  its  power of attorney, direct Run  An to cause Qian Cheng  to
renew the technical and consulting service agreement upon  expiration. The technical and consulting
service agreement is not subject to early termination, other than by WFOE solely upon  a default  by
Qian Cheng. Qian Cheng has no early  termination rights with respect to this agreement.  Qian Cheng is
wholly owned by Run An.

Run An Technical and Consulting Service  Agreement. WFOE and Run An have entered into a
technical and consulting service agreement  dated as of September  11, 2007 and valid to September  11,
2017, under which WFOE has the exclusive  right to provide human resources, software design and  web
related technical and consulting services to Run An. Run  An will pay service fees to WFOE based  on
the extent and nature of the services provided by  WFOE,  as set forth  in invoices issued by WFOE to
Run An from time to time. WFOE did not issue  any invoices  to  Run An  and Run An did not pay any
fees to WFOE for the years ended December  31, 2011, 2012 and 2013. The technical and  consulting
service agreement may be extended with  the consent of  the parties. Although the renewal  is upon
mutual consent, WFOE may, through  its  power of attorney, direct Run  An to renew the technical and
consulting service agreement upon expiration. The  technical  and consulting service agreement is not
subject to early termination, other than by  WFOE  solely upon  a default  by  Run An. Run An has no
early termination rights with respect  to this agreement.

Equity Pledge Agreement

As security for the obligations of Run  An under  the technical and consulting service agreement
and the obligations of Run An and its shareholders under the exclusive purchase option agreement
described below, the shareholders of Run An have  pledged all of their equity interest  in Run An to
WFOE under an equity pledge agreement. According to the  pledge agreement, WFOE has the  right to
dispose of the pledged equity pursuant to PRC law in the event  of  default  by  Run An  or its
shareholders as provided in the pledge agreement. The shareholders  of Run An have agreed that they
will not dispose of the pledged equity interest or take any actions  that will prejudice WFOE’s interest
under the Run An equity pledge agreement.  The  equity pledge agreement was  entered into on
January 27, 2014 and shall expire two  years after the  fulfillment of all obligations under the Run  An
technical  and  consulting  service  agreement  and  the  exclusive  purchase  option  agreement.  This  pledge
agreement, in combination with the exclusive purchase option agreement,  contains content that is
substantially the same as the pledge  agreements  entered into between WFOE and  Run  An’s
shareholders in September 2007 and between WFOE and  Qian Cheng’s shareholders in May 2004. This
pledge agreement was registered with the  relevant bureau of the SAIC in  Beijing in  March 2014.

Exclusive Purchase Option Agreement

WFOE has entered into an exclusive  purchase  option agreement  with the  shareholders of Run  An,

dated as of January 27, 2014, under which  WFOE or  its  designee is  granted an irrevocable  option to
purchase all or a portion of their equity interests in  Run An  at any time  by  issuing a written notice to
the shareholders, subject to compliance with applicable PRC laws  and regulations. The purchase price
shall be  equal to the contribution actually  made by the shareholder for  his equity  interest in Run An. If
the lowest price permitted under PRC  law  is above  the contribution actually made by the shareholder,
the premium shall be paid to Tech JV  in  accordance with the terms of the loan agreements described
below. The exclusive purchase option agreement has the same term as the Run An  technical and
consulting service agreement. WFOE  also  has  the exclusive right to terminate  the agreement at  any
time by delivering a written notice to  the shareholders of Run An.

76

Powers of Attorney

In conjunction with the signing of the equity pledge  agreement and the exclusive purchase option

agreement, David Weimin Jin and Tao Wang, the shareholders of Run An,  has each signed  an
irrevocable power of attorney to appoint WFOE, as attorney-in-fact to vote,  by  itself or  any other
person to be designated at its discretion, on all matters  of Run An that need to be decided  by  its
shareholders. Because Qian Cheng is  a wholly  owned subsidiary of Run  An and Wuhan AdCo is a
wholly owned subsidiary of Qian Cheng, through  controlling all  material matters  of Run  An (including
but not limited to all material operational  matters  and  the appointment and removal of directors and
senior management), WFOE also has indirect control on all material matters of Qian Cheng and
Wuhan AdCo. Each power of attorney was  entered into on  January 27,  2014 and  will remain effective
for as long as Run An exists. The shareholders of Run An are not entitled to terminate or amend the
terms of the power of attorney without  prior written consent from WFOE.

Other  Agreements

Loan Agreements. Tech JV has entered into loan agreements dated as of  September  11, 2007 and
valid to September 11, 2017 with David Weimin  Jin and Tao Wang with the sole and exclusive purpose
to fund the capitalization of Run An. A loan amount of RMB3.0 million was provided to each
individual to acquire a 50% equity interest in  Run  An.  The loans can be repaid only with the  proceeds
received from the transfer of the shareholders’  equity interest in Run An to Tech JV  or its  designee.
The term of the interest-free loan agreements may  be  extended upon  written  consent  of the parties.

Call Option Agreement. 51net has entered into a call option agreement  with Qian  Cheng dated as
of August 1, 2002, and supplemented and amended as of May 3, 2004 and August  1, 2012, under which
51net or its designee is granted an irrevocable option to purchase all of Qian Cheng’s equity  interest in
Tech JV and AdCo for RMB1.2 million  or,  if such purchase price is not permissible under  the
applicable PRC laws, the lowest price  permitted  under then applicable PRC laws. In addition,  Qian
Cheng granted 51net an irrevocable option to purchase any and all of its equity interests in AdCo’s
subsidiaries at the lowest price permitted  under PRC laws. The call option  agreement is valid to
July 31, 2022, and  the term may be extended upon  written consent of the parties.

Domain Name License Agreement. 51net has entered into a domain name license agreement with

Tech JV dated as of August 15, 2000,  and  supplemented and  amended as of  August  15, 2010, under
which  51net has granted to Tech JV the right to use  the www.51job.com domain name in the PRC in
connection with Tech JV’s operation of  its website.  Tech JV is  not permitted to assign  its  right under
this  agreement to any third party. The  license fee to be paid  under  the domain name  license agreement
will be agreed to by both parties. The domain  name license agreement is effective until August 14,  2018
and is renewable upon the written consent  of 51net.

Trademark License Agreement. WFOE has entered into a trademark  license agreement  with Tech
JV dated as of August 15, 2000, and supplemented  and amended as of August 15, 2005 and  August  15,
2010, under which WFOE has granted  to  Tech  JV the right to use certain trademarks in the  PRC, with
no right of assignment or sublicense.  The license fee to be paid under the  trademark license agreement
will be agreed to by both parties. The trademark license agreement  is effective until  August  14, 2018
and is renewable upon the written consent  of both parties.

We  have been advised by Jun He Law Offices, our PRC legal counsel,  that the  agreements among

our  subsidiaries, affiliated entities and  their  respective shareholders are valid and binding, and are
enforceable under, and will not result  in any  violation of, existing  PRC laws or regulations, with
exception to the trademark license agreement,  which may not be enforceable  against bona fide  third
parties until registration with the relevant  trademark  administration authorities. However, there  are
substantial uncertainties regarding the  interpretation and application of PRC laws and regulations,

77

including but not limited to the laws and regulations governing our business or the  enforcement and
performance of our contractual arrangements in  the event of  the  imposition of statutory  liens, death,
bankruptcy and criminal proceedings. Accordingly, we cannot assure you that PRC regulatory
authorities will not take a view contrary to that  of  our PRC legal counsel. See ‘‘Item 3.—Key
Information—Risk Factors—Risks Related to Doing Business in China—The PRC  legal system  has
inherent uncertainties that could materially and adversely affect us.’’

Stock Option Grants

We  have granted options to purchase  common  shares in our company to certain of our employees,

directors and officers under our share  option plans. As  of December  31, 2013, there were  outstanding
options to purchase an aggregate of 5,241,424  common shares in our  company. For a description  of our
share option plans and these option grants, see ‘‘Item 6.—Directors,  Senior Management and
Employees—Compensation—Stock-Based  Compensation Plans.’’

C.

Interests of Experts and Counsel

Not applicable.

ITEM 8. FINANCIAL INFORMATION

A. Consolidated Statements and Other Financial Information

See ‘‘Item 18.—Financial Statements’’  for our audited consolidated financial statements filed as

part of this annual report.

Legal Proceedings

From time to time, we undertake legal action against entities that  misappropriate the content of
our www.51job.com website, including recruitment advertisements  and the design  of  our website, our
brands and trademarks, materials from  our  training courses  and other  proprietary  intellectual property.
Our intellectual property is subject to  theft and other unauthorized use,  and our ability to protect  our
intellectual property is limited. In addition,  we may  in the future be subject to claims that we have
infringed the intellectual property rights of others. See ‘‘Item 3.—Key Information—Risk Factors—
Risks Related to Our Business—We  may be exposed to infringement or misappropriation claims by
third parties, which, if successful, could  cause us to pay significant damage awards.’’

Dividend Policy

Since the incorporation of our company in 2000,  we have never declared  or paid any cash

dividends on our common shares. We have historically  retained  earnings to finance  operations  and the
expansion of our business. The timing, amount and  form of future dividends, if any,  will depend,
among other things, on our future results  of operations and cash flow, our future prospects,  our capital
requirements and surplus, the amount  of distributions,  if  any, received by us  from our  subsidiaries  and
our  affiliated entities, and other factors deemed relevant by  our board of directors.  Any  future
dividends on our common shares would be declared  by  and subject to the discretion of our board of
directors.

Holders of ADSs will be entitled to receive dividends, if any, subject  to  the  terms of the  deposit

agreement, to the same extent as holders  of  common shares, less  the  fees  and expenses payable under
the deposit agreement, and after deduction of  any applicable taxes.

78

B. Significant Changes

We  have not experienced any significant  changes since the date of our audited consolidated

financial statements included in this annual  report.

ITEM 9. THE OFFER AND LISTING

A. Offer and Listing Details

Our ADSs, each representing two of  our common shares,  have been  trading  on the NASDAQ
Global Select Market since September  29,  2004. Our ADSs are traded under the  symbol ‘‘JOBS.’’

The following table provides the high  and low trading prices for  our ADSs  on the  NASDAQ
Global Select Market for (i) the years ended December 31,  2009, 2010, 2011,  2012 and  2013, (ii)  each
of the nine most recent fiscal quarters and (iii) each  of  the most  recent six months.

Annual highs and lows
2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Quarterly highs and lows
First  quarter 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter 2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
First  quarter 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Second quarter 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Third quarter 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fourth quarter 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Monthly highs and lows
September 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
October 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
November 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
December 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
January 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
February 2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
March 2014 (through March 21) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Trading price

High

US$

Low

US$

20.50
55.50
69.80
63.95
80.00

59.89
63.95
46.80
54.50
60.99
67.99
72.07
80.00

72.07
79.56
80.00
78.88
82.87
86.00
79.13

6.00
15.31
36.62
34.00
47.27

38.48
42.00
34.00
44.65
47.27
55.15
60.96
68.68

63.50
71.59
68.68
71.20
70.05
69.14
72.00

B. Plan of Distribution

Not applicable.

C. Markets

Our ADSs, each representing two of  our common shares,  have been  trading  on the NASDAQ

Global Select Market since September  29,  2004 under the symbol  ‘‘JOBS.’’

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D. Selling Shareholders

Not applicable.

E. Dilution

Not applicable.

F. Expenses of the Issue

Not applicable.

ITEM 10. ADDITIONAL INFORMATION

A. Share Capital

Not applicable.

B. Memorandum and Articles of Association

We  incorporate by reference into this  annual report  the description of our amended and restated

memorandum and  articles of association  contained in our F-1  registration statement (File
No. 333-117194) filed with the Commission on September 29,  2004. Our  shareholders adopted our
amended and restated memorandum and  articles of association at an extraordinary  shareholder meeting
on April 26, 2004.

C. Material Contracts

We  have not entered into any material contracts other than  in the ordinary course of business and

other than those described in ‘‘Item 4.—Information on the  Company’’ or elsewhere in  this annual
report on Form 20-F.

D. Exchange Controls

See ‘‘Item 4.—Information on the Company—Business  Overview—Regulation—Regulations

Relating to Foreign Currency Exchange.’’

E. Taxation

The following summary of the material Cayman Islands, People’s Republic of China and United
States federal income tax consequences of an investment  in our ADSs or  common shares is based upon
laws and relevant interpretations thereof  in effect  as of the  date of  this annual report, all of which are
subject to change. This summary does  not  deal with all  possible tax consequences  relating to an
investment in our ADSs or common shares,  such as  the tax consequences under state,  local and other
tax laws.

Cayman Islands Taxation

According to Maples and Calder, our  counsel as to Cayman Islands law, the Cayman Islands

currently levies no taxes on individuals  or corporations based upon profits,  income,  gains or
appreciation and there is no taxation in  the nature of inheritance tax or estate duty.  There are no other
taxes likely to be material to our company levied by the  Government of the Cayman  Islands except  for
stamp duties that may be applicable on instruments executed in, or after execution brought within the
jurisdiction of, the Cayman Islands. The Cayman Islands are not party to any double taxation treaties
that are applicable to any payments made to or by our company. There are no exchange control
regulations or currency restrictions in the  Cayman Islands.

80

People’s Republic  of China Taxation

Under the EIT Law and its implementation rules, enterprises  incorporated under the  laws  of
jurisdictions outside China with their  ‘‘de facto management  bodies’’ located  within China may be
considered PRC resident enterprises and therefore subject to an EIT rate of 25% on their worldwide
income. Under the implementation regulations issued by the State Council relating to the EIT Law,
‘‘de facto management bodies’’ is defined  as the bodies that have material  and overall management
control over the production and business  operations, personnel,  accounts  and properties of an
enterprise. The Circular on Identification of  China-Controlled Overseas-Registered Enterprises as
Resident Enterprises on the Basis of  Actual  Management  Organization, or Circular 82,  further provides
certain specific criteria for determining whether the ‘‘de  facto management body’’ of a PRC-controlled
offshore incorporated enterprise is located in the  PRC. The criteria include  whether  (i) the  premises
where  the senior management and the senior management bodies  responsible  for the  routine
production and business management  of the enterprise perform their functions are mainly located
within the PRC, (ii) decisions relating  to  the enterprise’s financial and  human resource matters are
made or subject to approval by organizations or personnel in the  PRC, (iii) the enterprise’s  primary
assets, accounting books and records, company seals, and board and  shareholders’ meeting  minutes are
located or maintained in the PRC and (iv) 50%  or more of voting board  members or senior executives
of the enterprise habitually reside in the  PRC. Although the Circular  82 only applies  to  offshore
enterprises controlled by enterprises  or enterprise  groups located within  the PRC, the  determining
criteria set forth in the Circular 82 may reflect  the tax  authorities’ general position  on how  the ‘‘de
facto management body’’ test may be  applied  in determining the  tax  resident status of other offshore
enterprises as well. We are a Cayman Islands  holding  company and substantially all of our operational
management is currently based in China.  As the tax resident status of an enterprise is subject to the
determination by the PRC tax authorities  and uncertainties  remain with respect to the interpretation of
the term ‘‘de facto management body’’ as  applicable to us, we cannot assure you that we will not be
considered as a PRC tax resident enterprise. If we are  considered a PRC resident enterprise under  the
EIT Law, we may be subject to the uniform 25% EIT rate as  to  our global  income.

Moreover, under the EIT Law and related regulations,  dividends  payable by a foreign-invested
enterprise, such as our PRC subsidiaries,  to  any of its foreign  non-resident  enterprise investors  shall be
subject to a 10% withholding tax unless such  foreign enterprise investor’s jurisdiction of incorporation
has a tax treaty with China that provides for  a reduced  rate of withholding tax. We are  incorporated in
the Cayman Islands which does not have  such a tax treaty with China.

In addition, if we were treated as a PRC resident enterprise, any dividends  payable to non-resident

enterprise holders of our common shares or ADSs  may be treated as income  derived from sources
within PRC and therefore subject to a  10% withholding  tax  (20%  in the case of non-resident individual
holders) unless an applicable income  tax treaty  provides otherwise. In addition, capital  gains realized by
non-resident enterprise holders upon  the  disposition of  our common  shares or  ADSs may be treated as
income derived from sources within PRC and therefore subject to 10% income tax  (or 20% in the case
of non-resident individual holders) unless  an applicable income tax  treaty provides  otherwise.

Certain United States Federal Income  Tax Considerations

The following summarizes certain U.S.  federal income tax consequences to a U.S. Holder, as
defined below, of the ownership and disposition of our ADSs or common shares  as of the date of this
annual report.

Except where noted, this summary deals only with ADSs  and common  shares that are  held as
capital assets by U.S. Holders. This summary does not describe all of the  U.S. federal income tax

81

consequences applicable to U.S. Holders  that are subject to special treatment under the U.S. federal
income tax laws, including:

(cid:127) dealers in securities or currencies;

(cid:127) regulated investment companies;

(cid:127) certain  financial  institutions;

(cid:127) real estate investment trusts;

(cid:127) insurance companies;

(cid:127) tax-exempt organizations;

(cid:127) persons holding ADSs or common shares as part of a hedging,  integrated or conversion

transaction, constructive sale or straddle;

(cid:127) traders in securities that have elected the mark-to-market method of accounting;

(cid:127) persons liable for alternative minimum tax;

(cid:127) partnerships or other pass-through entities for  U.S. federal income tax purposes;

(cid:127) persons who own or are deemed to own  10% or more of our  voting shares; or

(cid:127) persons whose ‘‘functional currency’’  is not the U.S. dollar.

This summary is based in part on representations by the depositary and assumes that each
obligation under the deposit agreement  will  be  performed  in accordance with  its terms. Furthermore,
the discussion below is based upon the provisions of the Internal Revenue Code of 1986, as amended,
or the Code, and U.S. Treasury regulations, rulings and judicial decisions thereunder  as of the date
hereof, and such authorities may be replaced, revoked or modified, possibly on a retroactive  basis, so as
to result in U.S. federal income tax consequences  different  from  those discussed  below.

A U.S. Holder that holds or is considering the disposition  of ADSs or  common  shares should

consult  its own tax advisor concerning the  U.S.  federal income tax consequences and any  other
U.S. federal tax consequences (such  as the effects  of the Medicare contribution  tax), as well  as any
consequences arising under the laws of  any other  taxing jurisdiction in light of  the particular
circumstances of the U.S. Holder.

As used herein, the term ‘‘U.S. Holder’’ means a  beneficial owner of ADSs or common  shares that

is a U.S.  person. A U.S. person is a person who  is, for U.S.  federal  income  tax purposes:

(cid:127) an individual citizen or resident of  the United States;

(cid:127) a corporation (or other entity taxable as  a corporation for U.S. federal  income tax  purposes)

created or organized in or under the  laws of the United States,  any state  thereof, or the  District
of Columbia;

(cid:127) an estate the income of which is subject to U.S. federal  income taxation, regardless of its source;

or

(cid:127) a trust if it is subject to the primary supervision of a court within  the United  States  and one  or
more U.S. persons have the authority to control all substantial  decisions of the trust or if the
trust has a valid election in effect under applicable  U.S. Treasury regulations to be treated as a
U.S. person.

If a  partnership holds ADSs or common shares,  the tax treatment of  a  partner  will generally
depend  on the status of the partner and  the activities of  the partnership.  A partner  of a partnership
holding ADSs or common shares should consult its  own tax advisors.

82

ADSs

In general, for U.S. federal income tax  purposes, a U.S. Holder of ADSs will be treated as the
owner of the underlying common shares  that  are represented  by such ADSs. Deposits  and withdrawals
of common shares in exchange for ADSs  will not be subject  to  U.S. federal income taxation.

Distributions on ADSs or Common Shares

Subject to the discussion under ‘‘Passive Foreign Investment Company  Rules’’  below, the  gross
amount of the distributions on the ADSs or common shares (including  amounts  withheld to reflect
PRC withholding taxes, if any) will be taxable to a  U.S. Holder as dividends to the extent  of our
current or accumulated earnings and  profits, as determined under U.S. federal income tax principles.
Such income will be includable in a U.S. Holder’s gross  income as ordinary income on  the day actually
or constructively received by a U.S. Holder, in  the case of common shares, or by the  depositary, in  the
case of ADSs. Such dividends will not  be  eligible for the dividends received deduction allowed to
corporations under U.S. federal income  tax law. Subject to certain limitations, dividends paid to certain
non-corporate U.S. Holders, including individuals,  will  be  eligible for a reduced rate of taxation if we
are deemed to be a ‘‘qualified foreign corporation’’ for U.S. federal  income tax purposes. A qualified
foreign corporation includes:

(cid:127) a foreign corporation that is eligible for  the benefits of a comprehensive  income  tax treaty with
the United States which the U.S. Treasury determines to be satisfactory  for  these purposes and
which  includes an exchange of information program; and

(cid:127) a foreign corporation if its shares with respect  to  which a  dividend is  paid or its ADSs backed by
such shares are readily tradable on an  established securities market within the United States,

but does not include an otherwise qualified corporation that is a passive  foreign investment company,
or a PFIC, in the taxable year in which the  dividends are paid or the  preceding taxable year. We
believe that we will be a qualified foreign  corporation with respect to dividends paid on our ADSs for
so long as (i) we are not a PFIC and  (ii)  the  ADSs are listed on  the NASDAQ  Global Select  Market
or a national securities exchange in the  United  States, and thus are considered to be readily  tradable
on an established securities market. However, our status as  a  qualified foreign corporation may change.
In addition, subject to the following sentence, we  do  not  believe that dividends that we pay on  our
common shares that are not represented  by ADSs  currently meet  the conditions required for  these
reduced tax rates. In the event that we  are deemed to be a  PRC resident enterprise under the PRC tax
law, we  may be eligible for the benefits  of the  income tax treaty between the  United States and the
PRC, and if we are eligible for such benefits, dividends we pay on  our common shares, regardless  of
whether such shares are represented  by ADSs,  would be subject to the reduced rates  of taxation.
Non-corporate U.S. Holders that do not meet at minimum holding period requirement  during  which
they are not protected from the risk  of loss  or that elect to  treat the dividend income as  ‘‘investment
income’’ pursuant to section 163(d)(4) of  the Code will not be eligible for the reduced rates of taxation
regardless of our status as a qualified  foreign corporation.  In addition, the  rate reduction will not apply
to dividends if the recipient of a dividend is obligated  to  make related payments with  respect to
positions in substantially similar or related  property.  This disallowance applies  even if the  minimum
holding period requirement has been met. U.S. Holders should consult their own tax  advisors regarding
the application of these rules to their particular circumstances.

Under the PRC tax law, if the dividends paid by us are deemed to be derived from  sources  within
the PRC, a U.S. Holder may be subject  to PRC withholding taxes on dividends paid  with respect  to  the
ADSs or common shares. See ‘‘—People’s Republic of China Taxation.’’ Subject  to  certain conditions
and limitations, PRC withholding taxes  on dividends, if any, may be treated as  foreign taxes eligible for

83

credit against a U.S. Holder’s U.S. federal income tax liability. Dividends  paid on  the ADSs or common
shares will be treated as income from  sources outside the United States  and generally will constitute
‘‘passive category income’’ for U.S. foreign  tax credit limitation purposes. Furthermore, in  certain
circumstances, if a U.S. Holder has held the ADSs or  common shares for less than a specified
minimum period during which it is not protected from risk of loss, or  is obligated  to  make  payments
related to the dividends, the U.S. Holder will not be allowed  a foreign  tax credit for any  PRC
withholding taxes imposed on dividends paid  on the ADSs  or common shares. The rules governing the
foreign tax credit are complex. U.S. Holders  are urged to consult their own tax advisors regarding the
availability of the foreign tax credit under  their particular circumstances.

To the extent that the amount of any  distribution exceeds our current or accumulated earnings  and

profits for a taxable year, as determined under U.S.  federal income tax principles, the  distribution will
first be treated as a tax-free return of  capital, causing a  reduction in the adjusted basis of  the ADSs or
common shares (thereby increasing the amount of gain, or decreasing the amount of  loss, a
U.S. Holder would recognize on a subsequent  disposition of the ADSs or common shares),  and the
balance in excess of adjusted basis will  be  taxed as  capital gain. However, we do not expect to provide
U.S. Holders of common shares or ADSs  with information regarding  the amount of our current or
accumulated earnings and profits, as determined under U.S. federal income  tax principles. Therefore,
U.S. Holders should generally expect distributions  to  be  treated as dividends for U.S.  federal income
tax purposes (as discussed above).

Distributions of ADSs or common shares  that are received as  part of  a pro  rata distribution to all

of our common shareholders (including ADS holders) generally will not be subject to U.S. federal
income tax. The basis of the new ADSs  or common shares  so  received will be determined by allocating
a U.S. Holder’s basis in the old ADSs or common shares  between the old ADSs  or common shares  and
the new ADSs or common shares received, based  on their relative fair market values on the date  of
distribution.

Sale, Exchange or Other Disposition of  ADSs or  Common  Shares

Subject to the discussion under ‘‘Passive Foreign Investment Company  Rules’’  below, upon the
sale, exchange or other disposition of ADSs  or common shares,  a U.S.  Holder generally will recognize
capital gain or loss equal to the difference between  the amount realized upon the  sale, exchange or
other disposition and the adjusted tax basis of  the U.S.  Holder in the  ADSs or common shares. A
U.S. Holder’s tax basis in an ADS or  a common share  will be, in general, the price it paid for that
ADS or common share. The capital gain  or loss generally will be long-term capital gain  or loss  if, at
the time of sale, exchange or other disposition, the  U.S. Holder  has held the  ADS or common share
for more than one year. Net long-term  capital  gains of non-corporate U.S.  Holders, including
individuals, are eligible for reduced rates of  taxation. The deductibility of capital losses is subject  to
limitations. Any gain or loss that a U.S. Holder recognizes generally  will be treated as gain  or loss  from
sources  within the United States for  U.S.  foreign tax credit limitation purposes. However, in the event
that we are deemed to be a PRC resident enterprise under  the PRC tax law and  PRC tax is  imposed
on any  gain from the sale, exchange  or other disposition of the ADSs or  common shares, a  U.S. Holder
eligible for the benefits of the income  tax treaty  between the United States and  the PRC  may be able
to elect to treat such gain as PRC-source income. U.S.  Holders are  urged to consult their own tax
advisors regarding the tax consequences if a foreign withholding tax is  imposed on a disposition  of
ADSs or common shares, including the  availability of the foreign tax credit under  their  particular
circumstances.

84

Passive Foreign Investment Company Rules

Based on the past composition of our income and valuation of our assets, including goodwill, we
believe that we were not a PFIC for  our  taxable year ending  on December 31, 2013,  although there can
be no assurance in this regard. However,  due to the volatility of the market price of our common
shares, as represented by our ADSs, we  believe that we may become  a  PFIC in the  future. Under the
Code, the determination of whether we are a PFIC is  made annually and our PFIC status will depend
upon the character of our income and assets and the value of  our assets  at such time.  Accordingly, our
PFIC status for any particular taxable  year  cannot be determined with  certainty  until after the close of
that taxable year. In particular, our PFIC  status may be determined in  large part based on the market
price of our common shares, as represented  by our ADSs,  which is likely to  fluctuate (and may
fluctuate considerably given that the  global  capital markets  have been experiencing extreme volatility).
Accordingly, fluctuations in the market  price of  our  common  shares,  as represented by our ADSs, may
result in our being a PFIC in the current or any future taxable  year.

In addition, as described under ‘‘Item 3.—Key Information—Risk Factors—Risks Related to Our
Corporate Structure,’’ there exist substantial uncertainties regarding the application, interpretation  and
enforcement of relevant current and future PRC laws and regulations  and  their  potential  effect on our
corporate structure and contractual arrangements with certain of our  affiliated PRC entities.  There can
be no assurance that the PRC regulatory authorities will not take a view different from  that  of our
PRC legal counsel. Further, even if the uncertainties as  to PRC laws and  regulations  did not exist,
there are also substantial uncertainties as  to the treatment of our corporate structure  and ownership of
these affiliated PRC entities for U.S.  federal  income  tax purposes. If it is  determined  that  we do not
own the stock of the affiliated PRC entities, which is held through contractual arrangements,  for
U.S. federal income tax purposes, we  may  be treated as a PFIC for our taxable year ending  on
December 31, 2013 and any taxable year  thereafter. If  we are a PFIC for any taxable year during which
a U.S. Holder holds our ADSs or common shares, the U.S. Holder will be subject to special tax  rules
discussed below.

In general, we will be a PFIC for any  taxable year in  which either (i) at least 75%  of our  gross
income for the taxable year is passive income or  (ii) at least 50%  of the value (determined on the  basis
of a quarterly average) of our assets  held during  the taxable year is attributable  to  assets that produce
or are held for the production of passive income.  For this  purpose, passive income generally includes
dividends, interest, royalties and rents  (other than rents  and royalties derived in  the active conduct of a
trade or business and not derived from  a  related  person).  If we  own at least 25% by value of the  equity
shares of another corporation, we will be treated for purposes of the PFIC tests as owning a
proportionate share of the assets of the other  corporation, and as  receiving directly  a proportionate
share of the other corporation’s income.

If we  are a PFIC for any taxable year during  which a  U.S. Holder holds  our  ADSs or common
shares, unless the U.S. Holder makes  a  mark-to-market election  or a qualified  electing  fund  election, as
discussed below, such U.S. Holder will  be  subject to the  following  special tax rules even if we
subsequently ceased to be a PFIC.

Gain realized upon the sale or disposition of  ADSs or common shares and distributions made to a

U.S. Holder by us during a taxable year with respect to the  ADSs  or common shares that are ‘‘excess
distributions’’ (defined generally as the excess of the amount received  with respect to the ADSs or
common shares in the taxable year over  125% of the  average amount received in the  shorter  of  either
the three preceding years or a U.S. Holder’s  holding  period before the  taxable  year) must be allocated
ratably to each day of the U.S. Holder’s holding period. The amount allocated to the  current taxable
year or any year before we became a  PFIC will be included  as ordinary income in a U.S. Holder’s  gross
income for that year. The amount allocated to other prior taxable  years  will be taxed as  ordinary

85

income at the highest rate in effect for the  class of  U.S. Holder,  corporate  or non-corporate,  in that
prior year and the tax is subject to an  interest charge at  the rate  applicable  to  deficiencies in  income
taxes.

If we  are a PFIC for any taxable year and any of our subsidiaries  or affiliated entities is  also a
PFIC (a ‘‘lower-tier PFIC’’), a U.S. Holder would  be  treated as owning a proportionate  amount  (by
value) of the shares of the lower-tier  PFIC  for  purposes of the application of  these rules.  U.S. Holders
are urged to consult their own tax advisors about the application of the PFIC rules to any of our
subsidiaries or affiliated entities.

In addition, non-corporate U.S. Holders will not be eligible  for  reduced rates of  taxation on any

dividends received from us if we are  a PFIC  in the taxable year  in which such dividends are paid  or in
the preceding taxable year.

In certain circumstances, instead of being subject to the  excess  distribution rules discussed above, a

U.S. Holder may make an election to  include  gain on  the ADSs or  common  shares of a  PFIC as
ordinary income under a mark-to-market  method, provided that  the  ADSs or common  shares are
regularly traded on a qualified exchange. Under current law, the mark-to-market election is  only
available for ADSs or common shares  that are regularly traded  within the meaning of  U.S. Treasury
regulations on certain designated U.S. exchanges and foreign exchanges that meet trading, listing,
financial disclosure and other requirements to be treated as a qualified exchange  under applicable
U.S. Treasury regulations. The NASDAQ Global Select  Market is a qualified exchange but no
assurance can be given that the ADSs will  be regularly traded for the purposes of  the mark-to-market
election.

If a  U.S. Holder makes an effective mark-to-market election, the  U.S. Holder  will  include each
year as ordinary income, rather than  capital gain,  the excess, if  any, of the fair market value of the
U.S. Holder’s ADSs or common shares at  the end of the taxable year over  such U.S. Holder’s adjusted
basis in the ADSs or common shares,  and  will be permitted an  ordinary loss in  respect of the excess, if
any, of the adjusted basis of these ADSs  or common shares over their fair  market  value at the end  of
the taxable year, but only to the extent  of  the  net amount previously included in income as a result of
the mark-to-market election. A U.S.  Holder’s  basis in  the ADSs or common  shares will be adjusted to
reflect any such income or loss amounts.  Any gain  or loss on the sale of  the  ADSs or common  shares
will be ordinary income or loss, except  that this loss will  be  ordinary  loss only to the extent  of  the
previously included net mark-to-market gain. If a U.S. Holder makes a mark-to-market election, it will
be effective for the taxable year for which  the election is  made and all subsequent taxable years unless
the ADSs or common shares are no  longer regularly traded on  a qualified exchange or the  Internal
Revenue Service consents to the revocation  of  the election. U.S. Holders should consider carefully the
impact of a mark-to-market election with  respect to their common shares or ADSs  given that we  may
have lower-tier PFICs for which a mark-to-market  election may not be available.

Instead of being subject to the excess distribution rules discussed above, a U.S. Holder of  shares in

a PFIC alternatively may elect to have  the company treated as a qualified electing fund, provided  that
the company provides certain information to make  such an  election effective. However, this  option will
not be available to U.S. Holders because  we do not intend to provide such information to
U.S. Holders.

If a  U.S. Holder owns ADSs or common shares during any year  that we are  a PFIC, the

U.S. Holder generally must file an annual report.

A U.S. Holder should consult its own tax advisors concerning the availability and  the making of  a

mark-to-market election and the U.S. federal income tax consequences of holding the ADSs or
common shares if we are deemed to be a  PFIC in any taxable  year.

86

Information Reporting and Backup Withholding

In general, unless a U.S. Holder belongs to a  category of certain exempt recipients, information

reporting requirements will apply to  distributions  on ADSs or common shares  made within the
United States and to the proceeds of sales of ADSs or common shares that are effected through  the
U.S. office of a broker or the non-U.S.  office of a broker that has certain connections with  the United
States. Backup withholding may apply to these payments if a U.S. Holder  fails to provide  a correct
taxpayer identification number or certification  of exempt status, fails to report  in full dividend and
interest income or, in certain circumstances, fails  to  comply  with applicable certification requirements.

Any amounts withheld under the backup  withholding rules will  be  allowed as a  refund  or a credit

against a U.S. Holder’s U.S. federal  income tax, provided  the U.S. Holder furnishes the required
information to the Internal Revenue Service in  a timely manner.

F. Dividends and Paying Agents

Not applicable.

G. Statements by Experts

Not applicable.

H. Documents on Display

We  have previously filed with the Commission our registration statement on Form  F-1 and

prospectus under the Securities Act with respect to our  ADSs.

We  are subject to the periodic reporting  and other informational  requirements of the  Exchange

Act. Under the Exchange Act, we are  required  to  file reports, including annual  reports on  Form 20-F,
and other information with the SEC. As a  foreign private issuer, we are exempt from  the rules under
the Exchange Act prescribing the furnishing and content  of quarterly reports  and proxy  statements, and
officers, directors and principal shareholders are exempt from  the reporting and short-swing profit
recovery provisions contained in Section 16 of the  Exchange Act.

The registration statements, reports and other information  so filed can  be  inspected and  copied at

the public reference facilities maintained by the  SEC at 100 F Street,  N.E., Washington,  D.C. 20549.
You can request copies of these documents  upon payment of a duplicating fee, by writing to the SEC.
Please call the SEC at 1-800-SEC-0330  for  further information on the operation of the public reference
rooms. The SEC also maintains a website  at http://www.sec.gov that contains reports, proxy and
information statements, and other information regarding  registrants that  make electronic filings with
the SEC using its EDGAR system.

Our financial statements have been prepared in accordance with  U.S.  GAAP.

Each  year, we furnish our shareholders with  an annual report  containing a review  of  operations

and annual audited consolidated financial  statements prepared in conformity with  U.S. GAAP.

I.

Subsidiary Information

Not applicable.

87

ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES  ABOUT MARKET  RISK

Interest Rate Risk

Our exposure to interest rate risk for changes  in interest rates relates primarily to the interest
income generated by excess cash deposited in  banks. As of  December  31, 2013, we had  cash, restricted
cash and short-term investments totaling RMB3,163.0  million  (US$522.5 million). Cash consists of cash
on hand  and in banks. Restricted cash consists of cash proceeds  from  the exercise of share options by
our  employees, executives and directors  held  in a  bank account which  have yet  to  be  transmitted to
them. Short-term investments consist of  certificates of deposit with original maturities between
three months and one year.

We  have not used any derivative financial instruments to hedge interest  rate risk. We have not
been exposed nor do we anticipate being exposed to material risks due to changes in  interest rates,
although our future interest income may fluctuate  in line  with changes in interest rates. The risk
associated with fluctuating interest rates is principally confined to our cash  deposits in banks, and,
therefore, our exposure to interest rate risk is  minimal.

A hypothetical 10% increase in the average applicable interest rate for  our  demand deposits  would

result in an increase of approximately RMB7.5  million  (US$1.2 million) in interest income from the
assumed average cash, restricted cash and short-term investments balance in  2013.

Credit Risk

The carrying amounts of cash, restricted cash,  short-term investments, accounts receivable and
other receivables represent our principal  exposure to credit risk in relation to our financial assets. As of
December 31, 2013, substantially all  of  our cash were held in uninsured accounts located in  China and
Hong Kong that we believe are of acceptable credit quality.

Foreign Exchange Risk

Substantially all of our revenue generating operations are  transacted  in the  Renminbi, which is not

fully convertible into foreign currencies, and a  significant portion of our liabilities are denominated in
Renminbi. As a result, the conversion  of our revenues is subject to PRC regulatory restrictions on
currency conversion and we are exposed to risks posed by fluctuations in the foreign  exchange market.
The value of the Renminbi against the  U.S. dollar  and  other currencies may fluctuate  and is affected
by, among other things, changes in the PRC’s political  and economic  conditions. In July 2005, the PRC
government changed its policy of pegging  the value of  the Renminbi to the  U.S. dollar.  Under  the new
policy, the Renminbi is permitted to fluctuate within  a narrow  and managed band against  a basket of
certain foreign currencies. The value of the Renminbi against the U.S. dollar increased  approximately
4.6% in 2011, 1.0% in 2012 and 2.8%  in 2013. Correspondingly,  we recognized a loss from foreign
currency translation of RMB9.4 million in 2011,  RMB0.4 million in 2012  and RMB6.5 million
(US$1.1 million) in 2013. It is possible that the Chinese government could adopt a more flexible
currency policy in the future. As a portion of our assets  are denominated  in U.S.  dollars, future upward
revaluations of the Renminbi could result  in charges to our consolidated statement of operations and
comprehensive income and reductions in the  value of these assets.  In addition,  as we  rely  entirely on
dividends, royalty payments and other  fees  paid  to  us  in Renminbi  by our  subsidiaries  and affiliated
entities in the PRC, future downward revaluations of the  Renminbi may materially and adversely  affect
our  cash flows, revenues and financial  condition, and the value of,  and any dividends payable  on, our
ADSs in foreign currency terms.

Based on the amount of our cash, restricted cash and  short-term investments  denominated in
U.S. dollar as of December 31, 2013, a 10% change  in the exchange rates between the  Renminbi and

88

the U.S.  dollar would result in an increase or decrease of RMB18.0 million (US$3.0  million) in  our
cash, restricted cash and short-term investments.

We  have not used any forward contracts or currency borrowings to hedge our exposure to foreign

currency risk. See ‘‘Item 3.—Key Information—Risk Factors—Risks Related to Doing  Business in
China—The fluctuation of the Renminbi may  materially and adversely affect your investment.’’

ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN  EQUITY SECURITIES

A. Debt Securities

Not applicable.

B. Warrants and Rights

Not applicable.

C. Other Securities

Not applicable.

D. American Depositary Shares

Fees Paid by Our ADS Holders

ADS holders will be charged a fee for each  issuance  of  ADSs, including issuances resulting from

distributions of shares, rights and other  property,  and  for each  surrender of ADSs  in exchange for
deposited securities. The fee in each case  is $5.00  for each  100 ADSs (or any portion thereof) issued or
surrendered.

The following additional charges will  be incurred by the ADS holders, by any party depositing or

withdrawing shares or by any party surrendering  ADSs or to whom ADSs are issued (including, without
limitation, issuance pursuant to a stock dividend  or stock split declared by us  or an exchange of stock
regarding the ADSs or the deposited securities or  a distribution of ADRs), whichever is applicable:

(cid:127) a fee of US$1.50 per ADR or ADRs for  transfers of certificated or direct registration ADRs, in

each  case, on the books of the depositary;

(cid:127) a fee of $0.02 or less per ADS (or portion thereof) for any  cash  distribution made  pursuant to

the deposit agreement;

(cid:127) a fee of $0.02 per ADS (or portion  thereof) per year to cover  such expenses as are  incurred by

the depositary in administering our ADS program  (which fee shall be assessed against holders of
ADSs as of the record date set by the depositary not more than once each  calendar  year and is
payable in the manner described in the next succeeding  provision);

(cid:127) any other charge payable by any of the depositary,  any  of  the depositary’s  agents, including,

without limitation, the custodian, or the  agents of the depositary’s  agents  in connection with the
servicing of our shares or other deposited securities  (which charge  will be  assessed against
registered holders of our ADSs as of the record date or  dates set  by the depositary and will be
payable at the sole discretion of the depositary by billing  such registered holders or  by  deducting
such charge from one or more cash dividends or other cash distributions);

89

(cid:127) a fee for the distribution of securities, such  fee being  in an amount equal  to  the fee  for the

execution and delivery of ADSs which would have been charged as a result of the deposit of
such securities (treating all such securities  as if they  were shares) but which securities  or the net
cash proceeds from the sale thereof are instead distributed by the depositary  to  those holders
entitled thereto;

(cid:127) stock transfer or other taxes and other governmental  charges;

(cid:127) cable, telex and facsimile transmission  and  delivery charges  incurred at the  request  of the ADS

holders;

(cid:127) transfer or registration fees for the  registration of transfer  of  deposited securities  on any
applicable register  in connection with the deposit or withdrawal of  deposited securities;

(cid:127) expenses of the depositary in connection with the conversion of foreign currency into

U.S. dollars; and

(cid:127) such fees and expenses as are incurred by the depositary (including without limitation expenses
incurred in connection with compliance  with foreign  exchange control regulations or  any law or
regulation relating to foreign investment) in delivery of deposited securities or  otherwise in
connection with the depositary’s or its custodian’s  compliance with  applicable  law, rule or
regulation.

We  will pay all other charges and expenses  of the depositary  and any agent of  the depositary
(except the custodian) pursuant to agreements from time to time  between us and the depositary.  The
fees described above may be amended  from time  to  time.

Fees and Payments from the Depositary  to Us

In 2013, we received from our depositary, JPMorgan Chase Bank, a reimbursement of US$84,000,
net of U.S. withholding tax, for our expenses incurred in connection with  the advancement of our ADR
and investor relations programs, including legal  fees,  investor  relations expenses, and other expenses
related to our ongoing compliance with NASDAQ Stock  Market and  SEC rules and regulations.

The depositary has agreed to reimburse us for our expenses  incurred in  connection with  our  ADR
and investor relations programs in the future.  There are  limits on the  amount  of  expenses for which  the
depositary will reimburse us, but the amount of reimbursement is  not related  to  the amount of fees the
depositary collects from ADS holders.

90

ITEM 13. DEFAULTS, DIVIDEND ARREARAGES  AND DELINQUENCIES

PART II

None.

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS  OF SECURITY HOLDERS AND USE

OF PROCEEDS

Not applicable.

ITEM 15. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

As required by Rule 13a-15(b) of the Exchange  Act,  our management,  with the participation  of

our chief executive officer and chief financial officer, has evaluated the  effectiveness of  our disclosure
controls and procedures, as defined in Rule 13a-15(e) of the Exchange Act, as of the  end of the period
covered by this annual report. Based on  that evaluation,  our management has concluded that, as of the
end of the period covered by this annual report, our disclosure controls and procedures were effective.

Management’s Annual Report on Internal  Control over Financial Reporting

Our management is responsible for establishing and  maintaining adequate internal  control over

financial reporting, as defined in Rules 13a-15(f) under the Exchange  Act, for  our company. Our
internal control over financial reporting is  a  process designed to provide  reasonable  assurance regarding
the reliability of our financial reporting  and the preparation of financial statements  for external
purposes in accordance with U.S. GAAP.  Included in our  internal control over financial reporting are
policies and procedures that (i) pertain to the maintenance of  records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of our  assets;  (ii) provide  reasonable
assurance that transactions are recorded as necessary  to  permit  preparation of financial statements in
accordance with U.S. GAAP, and that our receipts  and expenditures are being  made only in  accordance
with authorizations from our management  and directors;  and  (iii) provide reasonable assurance
regarding prevention or timely detection  of  unauthorized acquisition, use, or disposition  of  our  assets
that could have a material effect on  our financial statements.

Because of its inherent limitations, a  system of internal control over financial  reporting can provide
only reasonable assurance with respect to consolidated  financial statement preparation  and presentation
and  may not prevent or detect misstatements. In addition, projections of any evaluation of effectiveness
of our internal control over financial  reporting  to  future periods are  subject to the risk that controls
may become inadequate because of changes in  conditions,  or that the degree of compliance with  the
policies or procedures may deteriorate.

As required by Section 404 of the Sarbanes-Oxley Act  of 2002 and related rules as promulgated by
the SEC, our management has assessed the effectiveness of our  internal  control  over financial  reporting
as of December 31, 2013 based on criteria  established in Internal Control—Integrated Framework
(1992) issued by the Committee of Sponsoring Organizations of the Treadway  Commission. Based on
this assessment, our management has concluded that  our internal control over financial reporting  was
effective as of December 31, 2013.

Our independent registered public accounting firm,  PricewaterhouseCoopers Zhong Tian  LLP, has
audited the effectiveness of our company’s internal control over financial reporting as of  December 31,
2013, as stated in its report, which appears  on page F-2 of this Form  20-F.

91

Changes  in Internal Control Over Financial Reporting

There were no significant changes in our internal  control over  financial reporting during the period

covered by this annual report on Form 20-F that have  materially affected,  or are reasonably likely to
materially affect, our internal control  over financial reporting.

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT

Our board of directors has concluded that Messrs.  David K.  Chao and Li-Lan  Cheng, two

independent directors of our company,  each  meet the criteria of ‘‘audit committee financial  expert’’  as
established by the SEC. See ‘‘Item 6.—Directors, Senior  Management  and  Employees—Board
Practices.’’

ITEM 16B. CODE OF ETHICS

Our board of directors has adopted a  code  of  ethics that  applies to our directors, officers and
employees, including our principal executive officer, principal financial officer,  principal accounting
officer or controller and any other persons who perform similar  functions for us. We have posted our
code of business conduct and ethics on  our website at http://ir.51job.com.

ITEM 16C. PRINCIPAL ACCOUNTANT FEES  AND SERVICES

The following table sets forth the audit  fees  and  audit-related fees in  connection with  the
professional services rendered by PricewaterhouseCoopers  Zhong Tian  LLP  (previously known as
PricewaterhouseCoopers Zhong Tian CPAs Limited Company), our  principal  external auditors,  for the
periods indicated. Audit fees relate to aggregate fees billed for the  audit of our annual financial
statements and the review of our quarterly  financial results. Audit-related fees are associated  with
assurance and related services provided by our auditors. We did not pay any tax related or  other fees to
our  auditors during the periods indicated  below.

Audit fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Audit-related fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

RMB

4,067
—

2013

RMB

(in thousands)
4,189
888

2013

US$

692
147

At the discretion of the PRC government in accordance  with the Scheme for the Localization
Restructuring of Chinese-Foreign Cooperative Accounting  Firms, PricewaterhouseCoopers Zhong Tian
CPAs Limited Company has converted  to  a new  partnership and changed  its name  to
PricewaterhouseCoopers Zhong Tian LLP,  effective from July 1,  2013.

Pre-Approved Policies and Procedures

Our audit committee pre-approves audit engagement terms and fees prior to the  commencement

of any audit work, other than that which may be necessary for  the independent auditors  to  prepare the
proposed audit approach, scope and  fee  estimates. The independent auditors annually submit to us a
written proposal that details all audit and audit related  services.  Audit fees  are fixed and contained in
the proposal, and the audit committee  reviews the  nature and  dollar value of services to be provided
under such proposal. Any revisions to  such proposal  after the engagement has begun are reviewed and
pre-approved by the audit committee.

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR  AUDIT COMMITTEES

Not applicable.

92

ITEM 16E. PURCHASES OF EQUITY  SECURITIES BY THE ISSUER AND AFFILIATED

PURCHASERS

In September 2008, our board of directors  and shareholders approved  a share  repurchase program,

which provided authorization to purchase up to US$25  million worth of our outstanding  ADSs. Since
the inception of the program, we have purchased 1,015,329 ADSs, or 2,030,658  common shares,
through  open-market transactions for  an  aggregate consideration of  approximately US$11.0 million,
including transaction fees. We did not repurchase  any ADSs under this program in  2013.

ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT

Not applicable.

ITEM 16G. CORPORATE GOVERNANCE

NASDAQ Stock Market Rule 5615(a)(3) permits  foreign private  issuers like us to follow ‘‘home
country practice’’ with respect to certain  corporate governance matters. We are committed to a high
standard of corporate governance and we  do not believe that there are any significant  differences
between our corporate governance practices and those  of U.S. domestic companies under the
NASDAQ Stock Market rules.

ITEM 16H. MINE SAFETY DISCLOSURE

Not applicable.

93

ITEM 17. FINANCIAL STATEMENTS

We  have elected to provide financial  statements  pursuant to Item 18.

PART III

ITEM 18. FINANCIAL STATEMENTS

The consolidated financial statements  for  51job, Inc.  and  its subsidiaries are  included at the end  of

this  annual report.

ITEM 19. EXHIBIT INDEX

Exhibit
number

Description of document

1.1

2.1

2.2

2.3

4.1

4.2

4.3

4.4

4.5

Amended and Restated Memorandum and Articles of Association (incorporated  by
reference to Exhibit 3.1 from our Registration Statement on Form F-1 (File
No. 333-117194) filed with the Securities and Exchange Commission on July  7, 2004)

Specimen of Share Certificate  (incorporated  by reference to Exhibit 4.1 from our
Registration Statement on Form F-1 (File  No. 333-117194) filed with the Securities
and Exchange Commission on July 7, 2004)

Specimen of American Depositary Receipt (incorporated by reference to Exhibit 4.2
from our Registration Statement on Form F-1 (File No. 333-117194) filed with the
Securities and Exchange Commission on August 2,  2004)

Form of Deposit Agreement among  51job, Inc.,  JPMorgan Chase Bank, as Depositary,
and Holders and Beneficial Holders from time to time  of American Depositary Shares
evidenced by American Depositary Receipts issued  thereunder, including the form  of
American Depositary Receipt (incorporated  by reference  to the Registration
Statement on Form F-6 (File  No. 333-117254) filed with the Securities and Exchange
Commission with respect to American  Depositary Shares  representing common shares
on July 9, 2004)

2000 Stock Option Plan (incorporated  by reference to Exhibit 10.1 from our
Registration Statement on Form F-1 (File  No. 333-117194) filed with the Securities
and Exchange Commission on July 7, 2004)

2009 Share Option Plan (incorporated by reference to Exhibit 99.2  from our
Form 6-K (File No. 000-50841) filed with the Securities and Exchange Commission on
July 30, 2009)

Form of Employment, Confidential Information and Invention Assignment Agreement
(incorporated by reference to Exhibit 10.2 from our Registration Statement on
Form F-1 (File No. 333-117194) filed with the Securities and Exchange Commission
on July 7, 2004)

Form of Indemnification Agreement (incorporated by reference to Exhibit 10.3 from
our Registration Statement on Form F-1 (File No. 333-117194) filed with the
Securities and Exchange Commission on July 7,  2004)

Form of Investor Rights Agreement  (incorporated by reference to Exhibit 10.5 from
our Registration Statement on Form F-1 (File No. 333-117194) filed with the
Securities and Exchange Commission on July 7,  2004)

94

Exhibit
number

4.6

4.7

4.8*

4.9

4.10*

4.11

4.12

4.13

4.14

Description of document

Loan Agreements dated as  of September 11, 2007 between Qianjin  Network
Information Technology (Shanghai) Co.,  Ltd. and the shareholders  of  Beijing Run An
Information Consultancy Co., Ltd. (incorporated by  reference to Exhibit 4.5 from our
Annual Report on Form 20-F for the  year ended December 31, 2007 filed with the
Securities and Exchange Commission on June 28,  2008)

English Translation of Technical  and  Consulting Service  Agreement dated as of  May 3,
2004, as amended as of July 2, 2004, between Beijing Qian Cheng Si Jin
Advertising Co., Ltd. and Qian Cheng Wu  You Network Information Technology
(Beijing) Co., Ltd. (incorporated by reference  to  Exhibit 10.8 from  our Registration
Statement on Form F-1 (File  No. 333-117194) filed with the Securities and Exchange
Commission on July 7, 2004)

English Translation of Supplement  Agreement to Technical  and Consulting Service
Agreement dated as of January 27, 2014 between  Beijing Qian Cheng Si Jin
Advertising Co., Ltd. and Qian Cheng Wu  You Network Information Technology
(Beijing) Co., Ltd.

English Translation of Technical  and  Consulting Service  Agreement dated as of
September 11, 2007 between Beijing  Run An Information Consultancy Co. Ltd. and
Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd.
(incorporated by reference to Exhibit 4.8 from our Annual Report on Form 20-F for
the year ended December 31, 2007 filed with the Securities and Exchange
Commission on June 28, 2008)

English Translation of Equity  Pledge Agreement dated as  of  January 27, 2014  between
Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd. and  the
shareholders of Beijing Run An Information Consultancy Co., Ltd.

English Translation of Investment  Capital  Transfer Agreement dated as of
September 11, 2007 among the shareholders of Beijing Run An Information
Consultancy Co., Ltd. (incorporated by reference to Exhibit 4.12 from our Annual
Report on Form 20-F for the year ended December 31, 2007 filed with the Securities
and Exchange Commission on June 28, 2008)

English Translation of Share  Transfer  Agreement dated  as of November 12, 2007
between the shareholders of Beijing Qian Cheng  Si  Jin Advertising  Co., Ltd.
(incorporated by reference to Exhibit 4.14 from our Annual Report on Form 20-F for
the year ended December 31, 2007 filed with the Securities and Exchange
Commission on June 28, 2008)

English Translation of Domain Name License Agreement dated as of August 15,  2000,
and as supplemented and amended as of August  15, 2010 between 51net.com Inc. and
Qianjin Network Information Technology (Shanghai) Co.,  Ltd. (incorporated by
reference to Exhibit 4.13  from our Annual Report on Form  20-F  for the year  ended
December 31, 2011 filed with the Securities and Exchange Commission on April 12,
2012)

English Translation of Call Option Agreement dated  as of August 1, 2002, as
supplemented and amended as of May 3, 2004, between Beijing Qian Cheng  Si Jin
Advertising Co., Ltd. and 51net.com Inc. (incorporated  by reference to Exhibit 10.13
from our Registration Statement on Form F-1 (File No. 333-117194) filed with the
Securities and Exchange Commission on July 7,  2004)

95

Exhibit
number

4.15

4.16

4.17

4.18*

4.19*

4.20*

8.1*

11.1

12.1*

12.2*

13.1**

13.2**

15.1*

15.2*

15.3*

Description of document

English Translation of Supplement Agreement II to Call Option Agreement dated as
of August 1, 2012, between Beijing Qian  Cheng  Si Jin  Advertising Co., Ltd. and
51net.com Inc. (incorporated by reference to Exhibit 4.15 from our Annual  Report on
Form 20-F for the year ended December 31, 2012  filed with  the Securities and
Exchange Commission on April 12, 2013)

English Translation of Share  Transfer  Agreement dated  as of April 26, 2009 between
51net.com Inc. and Wuhan Mei Hao Qian Cheng Advertising  Co., Ltd. (incorporated
by reference to Exhibit 4.20 from our Annual Report on Form 20-F for the year
ended December 31, 2009 filed with the Securities and Exchange Commission  on
April 16, 2010)

English Translation of Share  Transfer  Agreement dated  as of June 19, 2009  between
Shanghai Qianjin Advertising Co., Ltd. and Beijing  Qian  Cheng Si Jin
Advertising Co., Ltd. (incorporated by reference to Exhibit 4.21 from our Annual
Report on Form 20-F for the year ended December 31, 2009 filed with the Securities
and Exchange Commission on April 16, 2010)

English Translation of Power of Attorney  issued by David  Weimin  Jin on January 27,
2014

English Translation of Power of Attorney  issued by Tao Wang on January 27, 2014

English Translation of Exclusive  Purchase Option  Agreement dated as  of January 27,
2014 between Qian Cheng Wu You Network  Information  Technology
(Beijing) Co., Ltd. and the shareholders of  Beijing Run An Information
Consultancy Co., Ltd.

List of subsidiaries and affiliated  entities  of  51job, Inc.

Code of Business Conduct and Ethics (incorporated by reference to Exhibit 10.6 from
our Registration Statement on Form F-1 (File No. 333-117194) filed with the
Securities and Exchange Commission on July 7,  2004)

CEO Certification pursuant  to  Section 302 of the Sarbanes-Oxley Act of 2002

CFO Certification pursuant  to  Section 302 of the Sarbanes-Oxley Act of 2002

CEO Certification pursuant  to  Section 906 of the Sarbanes-Oxley Act of 2002

CFO Certification pursuant  to  Section 906 of the Sarbanes-Oxley Act of 2002

Consent of Maples and Calder

Consent of Jun He Law Offices

Consent of PricewaterhouseCoopers  Zhong Tian LLP

101.INS*** XBRL Instance Document

101.SCH*** XBRL Taxonomy Extension  Schema Document

101.CAL*** XBRL Taxonomy Extension Calculation  Linkbase Document

101.DEF*** XBRL Taxonomy Extension Definition Linkbase Document

101.LAB*** XBRL Taxonomy Extension Label  Linkbase  Document

101.PRE*** XBRL Taxonomy Extension Presentation Linkbase Document

*

Filed with this annual report on Form 20-F.

** Furnished with this annual report  on  Form 20-F.

*** XBRL (Extensible Business Reporting Language) information is  furnished and  not  filed or  a part
of a registration statement or prospectus for purposes of Sections  11 or  12 of the Securities Act  of
1933, is deemed not filed for purposes of Section 18  of the Securities Exchange Act of 1934,  and
otherwise is not subject to liability under these sections.

96

The registrant hereby certifies that it  meets all  of  the requirements for filing its annual report  on

Form 20-F and that it has duly caused and  authorized  the undersigned to sign this annual report on its
behalf.

SIGNATURES

51JOB, INC.

By:

/s/ RICK YAN

Name: Rick Yan
Title: President and Chief Executive  Officer

Date: March 28, 2014

97

51JOB, INC.

INDEX TO CONSOLIDATED FINANCIAL  STATEMENTS

Report of Independent Registered Public Accounting  Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Operations  and  Comprehensive  Income for  the years ended

December 31, 2011, 2012 and 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets as of December 31,  2012 and 2013 . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Changes  in  Shareholders’ Equity  for  the years ended December 31,

2011, 2012 and 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows  for  the years ended December  31, 2011,  2012 and 2013 .

Page

F-2

F-3

F-4

F-5

F-6

Notes to the Consolidated Financial  Statements for  the years ended December 31, 2011,  2012

and 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-7

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of 51job, Inc.:

In our opinion, the accompanying consolidated balance sheets  and the related  consolidated
statements of operations and comprehensive income, of changes in shareholders’  equity and of cash
flows present fairly, in all material respects, the financial position of 51job, Inc.  and its subsidiaries at
December 31, 2013 and December 31, 2012, and the results of their operations and  their  cash flows for
each  of the three years in the period  ended  December 31,  2013 in  conformity with accounting
principles generally accepted in United States of America. Also in  our opinion, the Company
maintained, in all material respects, effective internal control  over financial reporting  as of
December 31, 2013, based on criteria established in Internal Control—Integrated Framework (1992)
issued by the Committee of Sponsoring  Organizations  of  the Treadway  Commission (COSO). The
Company’s management is responsible for  these financial  statements, for  maintaining effective internal
control over financial reporting and for  its  assessment of the effectiveness of internal  control over
financial reporting, included in Management’s  Annual  Report  on  Internal Control over Financial
Reporting appearing in Item 15 of this Form 20-F. Our  responsibility is to express  opinions on these
financial statements and on the Company’s internal control over  financial reporting  based on our
integrated audits. We conducted our  audits in  accordance with the standards  of the Public Company
Accounting Oversight Board (United States). Those standards require that we plan and perform  the
audits to obtain reasonable assurance about  whether  the financial statements are free  of material
misstatement and whether effective internal control over  financial reporting was  maintained  in all
material respects. Our audits of the financial statements included examining, on a test basis,  evidence
supporting the amounts and disclosures  in the  financial statements,  assessing the  accounting principles
used and significant estimates made  by management, and evaluating the overall financial statement
presentation. Our audit of internal control over  financial reporting  included obtaining an  understanding
of internal control over financial reporting, assessing the risk that  a material weakness exists,  and
testing and evaluating the design and  operating effectiveness of internal  control  based on  the assessed
risk. Our audits also included performing  such other procedures  as we considered  necessary  in the
circumstances. We believe that our audits  provide a  reasonable basis for our opinions.

A company’s internal control over financial reporting is a  process designed to provide  reasonable

assurance regarding the reliability of  financial reporting and the preparation  of  financial  statements  for
external  purposes in accordance with  generally accepted  accounting  principles. A company’s internal
control over financial reporting includes those policies  and procedures that (i)  pertain to the
maintenance of records that, in reasonable detail,  accurately and fairly reflect the  transactions and
dispositions of the assets of the company; (ii)  provide reasonable assurance that transactions  are
recorded  as necessary to permit preparation of  financial statements in  accordance with generally
accepted accounting principles, and that receipts  and  expenditures of the company are being made  only
in accordance with authorizations of management  and  directors of the company; and  (iii) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that  could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial  reporting may not prevent or

detect misstatements. Also, projections  of any  evaluation of  effectiveness to future periods are  subject
to the risk that controls may become inadequate because  of changes in conditions, or  that  the degree
of compliance with the policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers Zhong Tian  LLP
Shanghai, the People’s Republic of China
March 28, 2014

F-2

CONSOLIDATED STATEMENTS OF  OPERATIONS AND COMPREHENSIVE INCOME

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013

51JOB, INC.

Note

2011

RMB

2012

RMB

2013

RMB

2013

US$  (Note 2(c))

(in thousands, except share, per share and  per ADS data)

Revenues:

Online  recruitment services
. . . . . . . . . . . .
Print advertising . . . . . . . . . . . . . . . . . . . . .
Other human resource related revenues . . .

803,004
208,365
358,730

943,432
105,309
463,508

1,084,448
51,023
541,270

Total revenues . . . . . . . . . . . . . . . . . . . . . . . .
Less: Business and related taxes . . . . . . . . . . .

1,370,099
(70,421)

1,512,249
(64,911)

1,676,741
(68,073)

Net revenues . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of services(1) . . . . . . . . . . . . . . . . . . . . . 2(k)

1,299,678
(370,661)

1,447,338
(405,233)

1,608,668
(442,454)

Gross profit

. . . . . . . . . . . . . . . . . . . . . . . . .

929,017

1,042,105

1,166,214

179,138
8,428
89,412

276,978
(11,245)

265,733
(73,088)

192,645

Operating expenses(1):

Sales and marketing . . . . . . . . . . . . . . . . . . 2(l)
General and administrative . . . . . . . . . . . . .

(329,466)
(158,355)

(370,100)
(186,460)

(459,802)
(217,765)

(75,954)
(35,972)

Total operating expenses . . . . . . . . . . . . . . . .

(487,821)

(556,560)

(677,567)

(111,926)

Income from operations . . . . . . . . . . . . . . . . .
Loss from foreign currency translation . . . . . .
Loss from impairment  of long-term investments 2(f)
Interest and investment income . . . . . . . . . . .
Other income . . . . . . . . . . . . . . . . . . . . . . . .

Income before income tax expense . . . . . . . . .
Income tax expense . . . . . . . . . . . . . . . . . . . .

8

441,196
(9,363)
(15,081)
42,033
8,779

467,564
(81,056)

485,545
(447)
—
61,653
18,934

565,685
(95,579)

488,647
(6,522)
—
75,301
43,522

600,948
(100,308)

Net income . . . . . . . . . . . . . . . . . . . . . . . . . .

386,508

470,106

500,640

80,719
(1,077)
—
12,439
7,189

99,270
(16,570)

82,700

Other comprehensive income:

Foreign currency translation adjustments . . .

325

(9)

(88)

(15)

Comprehensive income . . . . . . . . . . . . . . . . .

386,833

470,097

500,552

82,685

Earnings per share: . . . . . . . . . . . . . . . . . . . .
—Basic . . . . . . . . . . . . . . . . . . . . . . . . . . .
—Diluted . . . . . . . . . . . . . . . . . . . . . . . . .

12

Earnings per ADS(2):

—Basic . . . . . . . . . . . . . . . . . . . . . . . . . . .
—Diluted . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted average number of shares

outstanding:
—Basic . . . . . . . . . . . . . . . . . . . . . . . . . . .
—Diluted . . . . . . . . . . . . . . . . . . . . . . . . .

(1) Share-based compensation:

Included in cost of services . . . . . . . . . . . . .
Included in operating expenses
—Sales and marketing . . . . . . . . . . . . . . . .
—General and administrative . . . . . . . . . . .
(2) Each ADS represents two common  shares.

6.81
6.54

13.62
13.09

8.17
7.92

16.35
15.84

8.55
8.33

17.10
16.67

1.41
1.38

2.82
2.75

56,754,240 57,510,591 58,551,925
59,067,424 59,375,123 60,069,197

58,551,925
60,069,197

(6,084)

(7,870)

(10,391)

(1,716)

(5,230)
(26,660)

(6,766)
(35,902)

(8,933)
(45,534)

(1,476)
(7,522)

The accompanying notes are an integral part of these  consolidated financial statements.

F-3

51JOB, INC.

CONSOLIDATED BALANCE SHEETS

AS OF DECEMBER 31, 2012 AND 2013

Note

2012

RMB

2013

RMB

2013

US$ (Note  2(c))

(in thousands, except share and per share  data)

ASSETS
Current assets:

Cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable (net of allowance for  doubtful
accounts of RMB3,260 and RMB3,347  as of
December 31, 2012 and 2013, respectively)

. . . . . .
Prepayments and other current assets . . . . . . . . . . . .
Deferred tax assets, current . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current assets:

Property and equipment, net
. . . . . . . . . . . . . . . . . .
Intangible assets, net . . . . . . . . . . . . . . . . . . . . . . . .
Other long-term assets . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax assets, non-current . . . . . . . . . . . . . . . .
Total non-current assets . . . . . . . . . . . . . . . . . . . . . . . .
Total  assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities (including amounts of the consolidated
VIEs  and VIEs’ subsidiaries without recourse to the
primary beneficiaries of RMB166 and RMB130  as of
December 31, 2012 and 2013, respectively):
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and employee related accrual . . . . . . . . . . . . .
Taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advance from customers . . . . . . . . . . . . . . . . . . . . .
Other payables and accruals . . . . . . . . . . . . . . . . . . .
Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities, non-current . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commitments and contingencies . . . . . . . . . . . . . . . . .
Shareholders’ equity:

Common shares (US$0.0001 par value per share;
500,000,000 shares authorized, 57,786,679 and
59,144,055 shares issued and outstanding  as of
December 31, 2012 and 2013, respectively)

. . . . . .
Additional paid-in capital . . . . . . . . . . . . . . . . . . . . .
Statutory reserves . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive income . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . .
Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . .
Total  liabilities and shareholders’ equity . . . . . . . . . . .

2(d)
2(d)
2(f)

1,122,557
14,468
1,408,845

1,065,543
15,489
2,081,964

3
4
8

5
6

8

2(b)

7

8

13

2(p)

52,688
280,242
8,643
2,887,443

280,657
3,919
69,343
—
353,919
3,241,362

62,808
345,061
9,757
3,580,622

519,277
3,652
18,808
632
542,369
4,122,991

17,146
48,450
65,858
338,330
103,565
573,349
1,985
575,334
—

22,858
60,076
78,100
411,877
212,978
785,889
5,983
791,872
—

48
1,152,174
6,944
1,629
1,505,233
2,666,028
3,241,362

48
1,316,713
8,456
1,541
2,004,361
3,331,119
4,122,991

176,015
2,559
343,916

10,375
57,000
1,612
591,477

85,778
603
3,107
105
89,593
681,070

3,776
9,924
12,901
68,037
35,182
129,820
988
130,808
—

8
217,505
1,397
255
331,097
550,262
681,070

The accompanying notes are an integral part of these consolidated financial  statements.

F-4

CONSOLIDATED STATEMENTS OF  CHANGES IN SHAREHOLDERS’ EQUITY

FOR THE YEARS ENDED DECEMBER 31, 2011, 2012  AND 2013

51JOB, INC.

Common shares

Number
of shares

Par value

RMB

F
-
5

Balance as of December 31, 2010 . . . . . . . . . . . . . .

56,473,949

Exercise of share options . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . .
Repurchase and retirement of common shares . . . . .
Appropriation of statutory reserves . . . . . . . . . . . . .
Foreign currency translation adjustments . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

511,392
—
(4,000)
—
—
—

Balance as of December 31, 2011 . . . . . . . . . . . . . .

56,981,341

Exercise of share options . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . .
Appropriation of statutory reserves . . . . . . . . . . . . .
Reversal of statutory reserves due to  closure of

certain subsidiaries . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustments . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

805,338
—
—

—
—
—

Balance as of December 31, 2012 . . . . . . . . . . . . . .

57,786,679

Exercise of share options . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . . . . . .
Appropriation of statutory reserves . . . . . . . . . . . . .
Reversal of statutory reserves due to  closure of

certain subsidiaries . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency translation adjustments . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,357,376
—
—

—
—
—

Balance as of December 31, 2013 . . . . . . . . . . . . . .

59,144,055

Balance as of December 31, 2013 (US$ Note 2(c)) .

59,144,055

47

0
—
(0)
—
—
—

47

1
—
—

—
—
—

48

0
—
—

—
—
—

48

8

Additional
paid-in capital

Statutory
reserves

Accumulated
other
comprehensive
income

RMB

RMB

RMB
(in thousands,  except share data)
1,313
6,811

997,933

26,560
37,974
(648)
—
—
—

—
—
—
521
—
—

—
—
—
—
325
—

Retained
earnings

RMB

Total
shareholders’
equity

RMB

648,752

1,654,856

—
—
—
(521)
—
386,508

26,560
37,974
(648)
—
325
386,508

1,061,819

7,332

1,638

1,034,739

2,105,575

39,817
50,538
—

—
—
—

1,152,174

99,681
64,858
—

—
—
—

1,316,713

217,505

—
—
812

(1,200)
—
—

6,944

—
—
2,262

(750)
—
—

8,456

1,397

—
—
—

—
(9)
—

—
—
(812)

1,200
—
470,106

39,818
50,538
—

—
(9)
470,106

1,629

1,505,233

2,666,028

—
—
—

—
(88)
—

—
—
(2,262)

750
—
500,640

99,681
64,858
—

—
(88)
500,640

1,541

255

2,004,361

3,331,119

331,097

550,262

The accompanying notes are an integral part of these  consolidated financial  statements.

51JOB, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013

2011

RMB

2012

2013

RMB

RMB
(in thousands)

2013

US$(Note  2(c))

386,508

470,106

500,640

82,700

Cash flows from operating activities:
Net income for the year . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments for:

Share-based compensation . . . . . . . . . . . . . . . . . . . . . .
Depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Amortization of intangible assets . . . . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . . . . . . . . . . .
Loss due to disposal of fixed assets . . . . . . . . . . . . . . . .
Loss from foreign currency translation . . . . . . . . . . . . .
Loss from impairment of long-term investments . . . . . .
Gain from sale of long-term investments . . . . . . . . . . . .
Deferred tax (benefit) expense . . . . . . . . . . . . . . . . . . .

Changes in operating assets and liabilities:

37,974
26,389
1,615
801
141
9,363
15,081

50,538
27,496
1,500
7,654
65
447
—
— (1,318)
2,498

(3,880)

64,858
31,867
1,824
2,102
171
6,522
—
—
2,252

(10,555)
(86,485)
(3,523)
4,163
7,082
47,870
56,720
302
574,560

(10,909)
(66,132)
6,013
11,626
11,171
73,547
109,463
1,596
746,611

(11,123)
(124,580)
5,357
4,744
24,131
104,269
21,624
(1,459)
496,955

Increase in accounts receivable . . . . . . . . . . . . . . . . . . .
Increase in prepayments and other current assets . . . . .
Increase (Decrease) in accounts payable . . . . . . . . . . . .
Increase in salary and employee related accrual . . . . . . .
Increase in taxes payable . . . . . . . . . . . . . . . . . . . . . . .
Increase in advance from customers . . . . . . . . . . . . . . .
Increase in other payables and accruals . . . . . . . . . . . . .
(Increase) Decrease in other long-term assets . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . .
Cash flows from investing activities:
Proceeds from sale of long-term investments . . . . . . . . . .
Purchase of short-term investments . . . . . . . . . . . . . . . . .
Purchase of property and equipment . . . . . . . . . . . . . . . .
Purchase of intangible assets . . . . . . . . . . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . .
Cash flows from financing activities:
Repurchase and retirement of common  shares . . . . . . . . .
Proceeds from the exercise of share options . . . . . . . . . . .
Net cash provided by financing activities . . . . . . . . . . . . . .
Effect of foreign exchange rate changes on  cash . . . . . . . .
Net (decrease) increase in cash . . . . . . . . . . . . . . . . . . . .
Cash, beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . 1,192,888
Cash, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(648)
26,560
25,912
(8,686)

—

—
1,318
(863,400) (138,502) (673,119)
(58,870) (136,760) (222,108)
(1,557)
(1,129)
(1,100)
(923,370) (275,073) (896,784)

—
39,818
39,818
(447)
(409,189) 338,858

—
99,681
99,681
(6,522)
(57,014)
783,699 1,122,557
783,699 1,122,557 1,065,543

10,714
5,264
301
347
28
1,077
—
—
372

(1,802)
(10,924)
993
1,921
1,845
12,149
18,082
264
123,331

—
(111,191)
(36,690)
(257)
(148,138)

—
16,466
16,466
(1,077)
(9,418)
185,433
176,015

Supplemental disclosure of cash flow  information:
Cash paid during the years for income  taxes . . . . . . . . . . .
Supplemental disclosure of non-cash  investing activities:
Accrual  related to purchase of property,  equipment and

software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Supplemental disclosure of non-cash  financing activities:
Restricted cash related to the exercise of  share  options,

71,435

96,407

87,793

14,502

(407)

(750)

(449)

(74)

end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,263

14,468

15,489

2,559

The accompanying notes are an integral part of these consolidated financial  statements.

F-6

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

1. ORGANIZATION AND NATURE OF OPERATIONS

The accompanying consolidated financial statements include the financial statements of 51job, Inc.

(the ‘‘Company’’), which was incorporated in  the Cayman Islands in March 2000,  its subsidiaries and
certain variable interest entity (‘‘VIE’’) subsidiaries.

The Company, its subsidiaries and VIE  subsidiaries are hereinafter collectively referred to as the

‘‘Group.’’ The Group is an integrated human resource services provider in  the People’s Republic of
China (the ‘‘PRC’’ or ‘‘China’’) and is principally engaged in recruitment related advertising services,
including Internet recruitment services and the production of a city-specific publication of
advertisement listings as newspaper inserts. The Group also provides other human resource related
services, such as business process outsourcing, training, campus recruitment  and executive search.

2. PRINCIPAL ACCOUNTING POLICIES

(a) Basis of Presentation and Use of Estimates

The accompanying consolidated financial statements have been prepared in accordance with

accounting principles generally accepted  in  the United States of America (‘‘U.S. GAAP’’).

The preparation of financial statements  in  conformity with  U.S. GAAP requires management  to

make estimates and assumptions that affect the reported amounts of assets and liabilities  and
disclosures of contingent assets and liabilities at  the balance sheet dates and the  reported amounts of
revenues and expenses during the reported years. Management’s significant estimates include those
related to allowances for accounts receivable, allowances  for prepayments and other current  assets, fair
values of options to purchase the Company’s common  shares, estimated useful lives of property  and
equipment and intangible assets, consolidation  of  VIEs, assessment of recoverability of long-term
investments and deferred tax valuation  allowance. Management bases the  estimates on historical
experience and on various other assumptions that are believed to be reasonable, the results of which
form the basis for making judgments  about the carrying values  of  assets and liabilities. Actual results
may materially differ from those estimates.

(b) Basis of Consolidation

The consolidated financial statements include the financial statements of the Company,  its
subsidiaries and the VIE subsidiaries  of which the Company is  the primary beneficiary. All significant
transactions and balances between the Company, its subsidiaries  and  VIE  subsidiaries  have been
eliminated upon consolidation.

A subsidiary is an entity in which the  Company, directly  or indirectly, controls more  than one half
of the voting power; has the power to  appoint or remove the majority of the  members of the board of
directors; to cast majority of votes at  the meeting of the  board  of  directors; or to govern the financial
and operating policies of the investee under a statute  or agreement among the shareholders or  equity
holders.

The Company has adopted Accounting  Standards Codification (‘‘ASC’’) 810  ‘‘Consolidation’’ for all

periods presented. It requires VIEs to be consolidated by the  primary  beneficiary of the entity. An
entity is considered to be a VIE if certain conditions  are present, such as if the equity investors in the
entity do not have the characteristics  of a  controlling financial interest or the entity does not have

F-7

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

sufficient equity at risk for the entity  to  finance its activities without additional subordinated financial
support from other parties. In determining whether the Company or its subsidiary is  the primary
beneficiary of a VIE, the Company considered whether it has the rights to a majority of the economic
benefits and obligation to absorb a majority of  the expected losses. In  addition, the Company
considered whether it has the power to direct activities that are significant to the VIE’s economic
performance, including the power to appoint senior management, right to direct company strategy,
power to approve capital expenditure budgets, and power to establish and manage ordinary business
operation procedures and internal regulations and systems.

The Company’s wholly owned subsidiaries include the following:

(cid:127) 51net.com Inc. (‘‘51net’’), incorporated in the British Virgin Islands in August 1999;

(cid:127) 51net Beijing, incorporated in the  Cayman  Islands in April 2000, which wholly owns Qian Cheng
Wu You Network Information Technology  (Beijing) Co., Ltd.  (‘‘WFOE’’),  incorporated in the
PRC in July 2000; and

(cid:127) 51net HR, incorporated in the Cayman Islands  in April 2000, which owns 70% of Shanghai
Wang Ju Human Resource Consulting Co., Ltd.  (‘‘Wang Ju’’), incorporated in  the PRC in
October 2006.

51net’s principal subsidiaries include the following:

(cid:127) Qianjin Network Information Technology (Shanghai) Co., Ltd. (‘‘Tech JV’’), incorporated in the

PRC in January 2000, which is 50% owned by  51net;

(cid:127) Wang Jin Information Technology  (Shanghai) Co., Ltd.  (‘‘Wang Jin’’), incorporated in the PRC

in June 2004, which is wholly owned by 51net;

(cid:127) Shanghai Wang Ju Advertising Co., Ltd., incorporated in the PRC in June  2007, which is wholly

owned by 51net; and

(cid:127) Wuhan Wang Cai Information Technology Co., Ltd.,  incorporated in  the PRC in December 2009,

which  is wholly owned by Wang Jin.

Tech JV’s principal subsidiaries include  the following:

(cid:127) Shanghai Qianjin Advertising Co.,  Ltd. (‘‘AdCo’’), incorporated in the  PRC in  June 2001, which

is 80% owned by Tech JV;

(cid:127) Shanghai Wang Cai Advertising Co., Ltd. (‘‘Wang  Cai  AdCo’’), incorporated in the PRC in April

2005, which is jointly owned by Tech JV and AdCo; and

(cid:127) Shanghai Qianjin Zhong Cheng Human Resources Co., Ltd.,  incorporated in the PRC in

December 2010; which is wholly owned by Tech JV.

F-8

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

The Company’s VIE subsidiaries include the following:

(cid:127) Beijing Run An Information Consultancy  Co., Ltd. (‘‘Run An’’), incorporated in the PRC in

January 1997, which wholly owns Beijing Qian  Cheng  Si Jin Advertising Co.,  Ltd.
(‘‘Qian Cheng’’) and owns 30% of Wang Ju; and

(cid:127) Qian Cheng, incorporated in the PRC in February 1999, which owns 20%  of AdCo and

effectively owns 50% of Tech JV by direct and indirect ownership through Qian Cheng’s wholly
owned subsidiary Wuhan Mei Hao Qian  Cheng Advertising Co., Ltd. (‘‘Wuhan AdCo’’),
incorporated in the PRC in August 2001.

As of December 31, 2013 and for all  years  presented, the Company is the primary beneficiary of

two VIEs, Run An and Qian Cheng,  which were  in  existence prior to the establishment of the
Company and are considered predecessors of the Group.  The Company  does not have any ownership
interest in the VIEs, but through certain  arrangements as described below, the Company receives all of
the economic benefits, absorbs all of the  expected losses  and has the power to direct activities that are
significant to the VIEs. In addition, through a call option agreement between 51net  and Qian  Cheng,
51net is able to purchase the equity interests  in  Tech JV that are held by Qian Cheng and  Wuhan
AdCo  as well as the equity interests in  AdCo  and  its subsidiaries that are held by Qian Cheng. As a
result, Run An, Qian Cheng and all of  Tech JV  and  AdCo are included in the consolidated financial
statements, and the Company effectively holds all of the equity  interests in its subsidiaries including  the
VIE subsidiaries.

For the year ended December 31, 2011, the Company was  also the primary beneficiary of Shanghai

Run An Lian Information Consultancy Co., Ltd. (‘‘RAL’’), a VIE which was established  in April 2004.
On December 30, 2011, the Shanghai  Administration for Industry and Commerce approved the closure
of RAL, which was wholly owned by  Run An. RAL  previously  held an Internet content  provider license
and a permit issued by the Shanghai human resources  and social security bureau which  allowed  it to
conduct human resource related services.

Run An holds a human resource service permit issued  by the Beijing human resources and social

security bureau which allows it to provide recruitment,  training and human resource consulting services.
Run An is jointly owned by David Weimin Jin and Tao  Wang, both of whom are executive officers of
the Company. As of December 31, 2013, the registered capital  of  Run An was RMB6,000 and its
accumulated loss was RMB1,345.

Qian Cheng holds an advertisement license. Qian Cheng is wholly owned  by  Run An. As  of

December 31, 2013, the registered capital  of Qian Cheng was RMB1,500 and its retained earnings were
RMB783.

As the consolidated VIEs are incorporated as  limited  liability companies  under the PRC Company
Law, creditors of the VIEs do not have  recourse to the general credit  of the Company.  Currently,  there
is no contractual arrangement that could require the Company  to  provide  additional financial support
to the consolidated VIEs, but the Company may provide such support on a  discretionary basis in the
future, which could expose the Company to loss.

F-9

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

The Group has entered into various agreements  as related to its VIE subsidiaries. The key

provisions of the agreements with the  Company or its  subsidiaries and  the VIE subsidiaries or its
shareholders are as follows:

Technical and Consulting Service Agreements. WFOE has entered into technical and consulting

service agreements with Run An and  Qian Cheng, respectively, under which WFOE  has the exclusive
right, subject to certain exceptions, to provide technical services to Run An and Qian Cheng  for service
fees. WFOE did not issue any invoices to either Run An or Qian Cheng, and neither  Run An nor
Qian Cheng paid any fees to WFOE  for the years ended December 31, 2011, 2012 and 2013. The
technical and consulting service agreements with  WFOE  are valid to September 11, 2017 under the
Run An agreement and valid to May 2,  2034 under the  Qian Cheng agreement, and can only be
terminated by WFOE during the term. Such term is renewable upon  written consent of the parties.
Although the renewal is upon mutual  consent, WFOE may, through its power of attorney, direct  Run
An and, through Run An, cause Qian  Cheng to renew the technical and consulting service agreements
upon expiration.

Equity Pledge Agreement. As security for the obligations of Run An  under  the technical and
consulting service agreement and the  obligations of Run An and its shareholders  under the exclusive
purchase option agreement described  below,  the shareholders of Run An have  pledged all of their
equity interest in Run An to WFOE. According to the pledge agreement,  WFOE has the right to
dispose of the pledged equity pursuant to PRC law in the event of default  by  Run An or its
shareholders as provided in the pledge agreement. Additionally, the shareholders of Run  An have
agreed that they will not dispose of the  pledged equity or take  any  actions that will prejudice  WFOE’s
interest under the equity pledge agreements. The equity pledge agreement among WFOE, Run An and
its  shareholders was entered into on  January 27,  2014 and shall expire two years after the fulfillment of
all obligations under the Run An technical and consulting service agreement  and the  exclusive  purchase
option agreement. This pledge agreement, in combination  with the exclusive purchase option
agreement, contains content that is substantially the same  as  the pledge agreements entered  into
between WFOE and Run An’s shareholders in September 2007 and between WFOE and  Qian Cheng’s
shareholders in May 2004. This pledge  agreement has  been registered with the relevant bureau of the
PRC State Administration for Industry and Commerce.

Exclusive Purchase Option Agreement. WFOE has entered into an exclusive  purchase  option
agreement with the shareholders of Run An, dated as of January  27, 2014,  under which  WFOE or  its
designee is granted an irrevocable option  to  purchase  all  or a  portion of the equity  interests  in Run An
at any time by issuing a written notice to the  shareholders, subject  to  compliance with applicable PRC
laws and regulations. The purchase price shall  be  equal to the contribution actually  made by the
shareholder for his equity interest in  Run An. If  the lowest price  permitted under PRC  law  is above  the
contribution actually made by the shareholder, the premium shall be paid to Tech JV in accordance
with the terms of the loan agreements described below.  The exclusive purchase option  agreement has
the same term as the Run An technical and consulting service agreement.  WFOE also has the exclusive
right to terminate the agreement at any time by delivering a written notice to the  shareholders of
Run An.

F-10

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

Powers of Attorney.

In conjunction with the signing of the equity pledge  agreement and the

exclusive purchase option agreement,  each of the shareholders  of Run An has  signed an irrevocable
power of attorney to appoint WFOE, as attorney-in-fact  to  vote, by  itself or  any other  person to be
designated at its discretion, on all matters of Run An that need to be decided  by  its  shareholders.
Because Qian Cheng is a wholly owned subsidiary  of Run An and Wuhan  AdCo is a wholly  owned
subsidiary of Qian Cheng, through controlling all  material matters  of Run An (including  but not limited
to all material operational matters and the appointment and removal of directors  and senior
management), WFOE also has indirect control  on  all material  matters of Qian  Cheng and  Wuhan
AdCo. Each power of attorney was entered  into  on January 27, 2014 and will  remain  effective  for as
long as Run An exists. The shareholders of Run An are not  entitled to terminate or amend the terms
of the power of attorney without prior written consent from WFOE.

Loan Agreements. Tech JV has entered into loan agreements dated as of September 11, 2007 for

an aggregate amount of RMB6,000 with the shareholders  of Run An, with the sole and exclusive
purpose to fund the capitalization of Run An. The loans can be repaid only with  the proceeds  received
from the transfer of the shareholders’ equity  interest in Run An to Tech JV or  its  designee. The
interest-free loan agreements are valid to September 11, 2017, and the term may  be  extended upon
written consent of the parties.

Call Option Agreement.

51net has entered into a call option agreement with  Qian Cheng dated  as
of August 1, 2002, and supplemented and amended as  of May 3,  2004 and August 1, 2012, under which
51net or its designee is granted an irrevocable  option to purchase all  of  Qian Cheng’s equity interest  in
Tech JV and AdCo for RMB1,200 or,  if  such  purchase  price  is not permissible under the applicable
PRC laws, the lowest price permitted under then  applicable PRC  laws. In  addition, Qian Cheng granted
51net an irrevocable option to purchase any and all of its equity interests in the subsidiaries of AdCo at
the lowest price permitted under PRC  laws.  The call option agreement is valid to July  31, 2022, and the
term may be extended upon written consent of the parties.

Management monitors the regulatory  risk associated with these contractual arrangements. The
Company’s PRC legal counsel has advised  management that  these contractual arrangements are not in
violation of existing PRC laws, rules  and regulations in  all material aspects. Based on such advice and
management’s knowledge and experience, the Company believes that its  contractual  arrangements with
its  consolidated VIEs and their shareholders  are valid, legally  binding  and in compliance with current
PRC laws. However, there are substantial uncertainties  regarding the interpretation and application of
current or future PRC laws, rules and  regulations  that could limit the Company’s ability to enforce
these contractual arrangements. Management monitors the regulatory risk  associated with these
contractual arrangements. See Note 15  for further  discussion.

F-11

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

Summary financial information of the  Group’s VIEs included in the consolidated financial

statements is as follows:

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of
December 31,

2012

RMB
7,038
166

2013

RMB
7,180
130

Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the year ended
December 31,

2011

RMB
7,931
281

2012

RMB
2,340
1,730

2013

RMB
98
161

For the year ended
December 31,

Net cash (used in) provided by operating activities . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . . . .
Net cash provided by financing activities . . . . . . . . . . . . . . . .

2011

2012

RMB
RMB
(926) 1,400
—
—

—
—

Net (decrease) increase in cash . . . . . . . . . . . . . . . . . . . . . .
Cash, beginning of year . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(926) 1,400
5,003
5,929

2013

RMB
274
—
—

274
6,403

Cash, end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,003

6,403

6,677

(c) Foreign Currencies

The Group’s functional and reporting  currency is the  Renminbi (‘‘RMB’’). Transactions

denominated in currencies other than RMB are  translated into RMB at the  exchange rates quoted by
the People’s Bank of China prevailing  at the dates of the transactions. Gains and losses resulting from
foreign currency transactions are included  in the consolidated statements of operations and
comprehensive income. Monetary assets and liabilities denominated  in foreign currencies  are translated
into RMB using the applicable exchange  rates quoted  by the  People’s  Bank  of China  at the balance
sheet dates. All such exchange gains  and losses are  included in  the consolidated statements of
operations and comprehensive income.  The exchange differences for translation  of  group companies’
balances where RMB is not their functional currency are included in  cumulative translation
adjustments, which is a separate component of shareholders’ equity  in the  consolidated  financial
statements.

The unaudited United States dollar (‘‘US$’’) amounts disclosed in the accompanying financial
statements are presented solely for the  convenience of the  readers.  Translations  of amounts from RMB
into US$ for the convenience of the reader were  calculated  at the rate of US$1.00 = RMB6.0537 on

F-12

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

December 31, 2013, representing the  noon buying rate in The City of New York for cable transfers of
RMB as certified for customs purposes  by  the Federal Reserve Board. No representation is made that
the RMB amounts could have been,  or  could be, converted into  US$ at that rate on December 31,
2013, or at any other rate.

(d) Cash and Restricted Cash

Cash represents cash on hand and demand deposits placed with banks or other  financial

institutions. Restricted cash represents cash  proceeds from the exercise  of share options by the
Company’s employees, executives and directors held in a  bank account which have yet to be
transmitted to them. Included in the cash  and restricted cash balances as of December 31,  2012 and
2013 are amounts denominated in United  States dollars  totaling US$33,572  and US$29,715, respectively
(equivalent to approximately RMB211,017  and  RMB181,169, based on  the RMB to US$ exchange rate
quoted by the People’s Bank of China on  December 31, 2012 and  2013, respectively). The Group
receives substantially all of its revenues in  RMB,  which  currently is neither a  freely convertible currency
nor can it be freely remitted out of China.

(e) Accounts Receivable

Accounts receivable is presented net  of  allowance for  doubtful accounts. The Company provides

general and specific provisions for bad  debts when  facts and circumstances indicate that the receivable
is unlikely to be collected. If the financial  condition of its customers were to deteriorate,  resulting in an
impairment of their ability to make payments, additional allowances may be required.

(f)

Investments

Short-term investments consist of certificates of deposit with original maturities between three

months and one year.

Long-term investments consist of non-interest bearing loans provided in 2007 and 2008  to  Area
Link Co., Ltd. (‘‘Area Link’’), which is the  holding  company of a coupon advertising services business in
China. Area Link is affiliated with Recruit Holdings Co., Ltd.  (‘‘Recruit’’), a  shareholder of the
Company. In the year ended December  31,  2011, the  Company determined that the carrying  value of
long-term investments in Area Link was not recoverable and recognized  a loss from impairment
totaling RMB15,081. In the year ended  December 31,  2012, the coupon advertising services business
owned by Area Link was sold, the Company recognized a gain from sale with proceeds of RMB1,318,
and this amount was included in other income.  See  Note  11.

Investments are evaluated for impairment at  the end of  each period. Unrealized losses are
recorded  as impairment losses when  a  decline in  fair  value is determined  to be other-than-temporary.
The Company reviews several factors  to  determine  whether a loss is other-than-temporary. These
factors include, but are not limited to,  the: (i)  nature  of  the investment; (ii) cause and duration of the
impairment; (iii) extent to which fair  value is less  than  cost; (iv) financial conditions and near-term
prospects of the issuers; and (v) ability to hold  the security for  a period  of  time sufficient to allow for
any anticipated recovery in fair value.

F-13

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

(g) Property and Equipment

Property and equipment are stated at  cost less  accumulated depreciation. Depreciation is
calculated on a straight-line basis to allocate the  cost  of  the assets to their estimated residual value
over the following estimated useful lives:

Estimated useful lives

Land use rights
. . . . . . . . . . . . . . . . . . . . . . . . .
Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . Lesser of the lease period or the estimated useful life
Electronic equipment . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . .
Motor vehicles . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3 to 5 years
5  years
5  years
5  years

32.42 to 50 years
20 years

(h) Intangible Assets

Intangible assets include purchased computer software  and licenses  and  are amortized on a

straight-line basis over their estimated  useful lives, which  range  from  five  to ten years.

(i)

Impairment of Long-Lived Assets

The Group has adopted ASC 360 ‘‘Property, Plant  and Equipment,’’  which addresses  the financial

accounting and reporting for the recognition  and measurement of impairment  losses for long-lived
assets. Long-lived assets are reviewed  for  impairment whenever events or  changes in circumstances
indicate that carrying amount of an asset  group may not be recoverable. The recoverability of an asset
group is based on the undiscounted future cash flows the asset group is expected  to  generate and
recognize an impairment loss when the  estimated  undiscounted future cash flows  expected to result
from the use of the asset group plus net  proceeds expected from the  disposition of the asset  group, if
any, are less than the carrying value of the asset group.  If  the Group  identifies an impairment,  the
Group reduces the carrying amount of  the asset  group to its estimated fair value  based on a discounted
cash flow approach or, when available  and appropriate, to comparable market values. No impairment
of long-lived assets was recognized in  the years ended December 31,  2011, 2012  and 2013.

(j) Revenue Recognition

Online  Recruitment Services Revenues

The Group provides online recruitment advertising and other technical services  through its

www.51job.com website. The average display period of  online recruitment services normally ranges from
one week to one year. Fees for its online recruitment advertisement and other technical services are
recognized as revenue ratably over the display period  of  the  contract or when services are provided,
collectibility is reasonably assured, and other  criteria in  accordance with ASC 605  ‘‘Revenue
Recognition’’ (‘‘ASC 605’’) are met. For a transaction  involving multiple  services, the Company
recognizes revenue at relative fair value  which is determined  based on the Company’s regular selling

F-14

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

prices charged in unbundled arrangements. Cash  received in  advance of services are recognized as
advance  from customers.

Print Advertising Revenues

The Group provides recruitment advertising services  through a weekly newspaper which is
distributed in certain cities in the PRC. Arrangements  for recruitment  advertisement on the weekly
newspaper are generally short-term in nature. Fees for these  types  of print recruitment  advertising
services are recognized as revenue when collectibility  is  reasonably assured, upon the publication  of the
advertisements and when other criteria in  accordance with ASC 605  are met.  Cash received in advance
of services are recognized as  advance from customers.

Other Human Resource Related Revenues

The Group also provides other value-added human resource products, such as  business  process

outsourcing, training, campus recruitment,  executive search and other services. Revenue is recognized
when (i) persuasive evidence  of an agreement exists, (ii)  services are rendered, (iii) the sales price and
terms are fixed or determinable, and (iv)  the collection  of  the receivable is reasonably assured,  as
prescribed by ASC 605.

Business and Related Taxes

The Company’s subsidiaries and its VIE subsidiaries  are subject to business taxes and related
surcharges on the revenues earned for  services  provided in the  PRC. The applicable rate of  business
taxes is 5% after certain deductions.  In the consolidated statements of operations and comprehensive
income, business taxes and related surcharges for revenues  earned are  deducted  from gross revenues to
arrive at net revenues.

Effective January 1, 2012, the PRC State Council instituted  a pilot value-added tax (‘‘VAT’’)
reform program applicable to businesses  in ‘‘selected modern service industries’’ in Shanghai. Under
this  program, businesses would switch  from business tax payers  to  VAT payers and are permitted to
offset input VAT supported by valid VAT  invoices received from vendors against their VAT liability. As
a result, some of the Company’s subsidiaries  became subject to VAT at a rate of 6%  beginning
January 1, 2012. In July 2012, the PRC  Ministry of Finance announced  that the VAT program would be
expanded to additional trial regions, namely  Beijing, Tianjin  and  the provinces of Jiangsu, Anhui,
Zhejiang, Fujian, Hubei and Guangdong.  Starting August 1, 2013, the VAT program was expanded to
all regions in the PRC. This new VAT program and its expansion did not and are not expected to have
a material impact on the Company’s financial statements.

(k) Cost of Services

Cost of services consist primarily of payroll  compensation  and related employee costs,

subcontracting fees, printing and publishing expenses, and other expenses incurred by the  Group which
are directly attributable to the rendering of  the Group’s recruitment advertising and other  human
resource services.

F-15

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

(l) Sales and Marketing Expenses

Sales and marketing expenses consist primarily  of the  Group’s sales and marketing personnel
payroll  compensation and related employee costs and advertising  and  promotion  expenses. Advertising
and promotion expenses generally represent the cost of promotions to create or stimulate a positive
image of the Group or a desire for the Group’s services. Advertising and promotion expenses are
charged to the consolidated statements  of operations and comprehensive income when incurred and
totaled RMB62,371, RMB65,667 and  RMB80,307 for  the years ended December 31, 2011,  2012 and
2013, respectively.

(m) Share-Based Compensation

The Company accounts for share-based compensation arrangements with employees in accordance
with ASC 718 ‘‘Compensation—Stock Compensation.’’ It  requires the Company to measure at the grant
date  the fair value of the stock-based  award and recognize  compensation  costs, net of  estimated
forfeitures, on a straight-line basis, over  the requisite service period. The Company  uses the  Black-
Scholes option pricing model to determine the fair value  of stock options. Risk-free interest rates are
based on U.S. Treasury yield for the  terms  consistent with the expected life of award at the time of
grant. Expected life takes into account vesting and contractual terms, employee  demographics and
historical exercise behavior, which the  Company believes  are useful reference points. The  assumption
for expected dividend yield is consistent  with the  Company’s current policy  of no dividend payout. The
Company estimates expected volatility at  the date of grant  based on historical  volatilities of the market
price of its American depositary shares (‘‘ADSs’’). Forfeiture rate is estimated based on historical
forfeiture patterns and adjusted to reflect  future change  in  circumstances and  facts, if any. If actual
forfeitures differ from those estimates,  the Company may need to revise those  estimates used in
subsequent periods. The weighted average fair value  per  stock option  on grant date is  RMB70.26,
RMB60.88 and RMB70.30 for year ended  December  31, 2011, 2012 and 2013, respectively.

For the years ended December 31, 2011,  2012 and 2013, the  fair value of options granted was

estimated with the following assumptions:

Risk-free interest rate . . . . . . . . . . . . . . . . . . . .
Expected life (years) . . . . . . . . . . . . . . . . . . . . .
Expected dividend yield . . . . . . . . . . . . . . . . . . .
Volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fair value of the common share on date of

2011

2012

2013

1.58%
4
0%
48%

0.59%
4
0%
53%

0.76%
4
0%
49%

option grant . . . . . . . . . . . . . . . . . . . . . . . . . US$28.72 US$23.79 US$30.14

(n) Operating Leases

Leases where substantially all the rewards  and risks of  ownership of assets remain with the leasing

company are accounted for as operating  leases. Payments made under operating leases, net of any
incentives received by the Group from the  leasing company, are charged to  the consolidated statements
of operations and comprehensive income on  a straight-line basis  over the lease periods.

F-16

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

(o) Taxation

The Company accounts for income taxes  under the liability method.  Under this method, deferred
income taxes are recognized for the differences between the  financial statement carrying amounts and
the tax bases of existing assets and liabilities by applying enacted statutory rates applicable to future
years in which the differences are expected  to  reverse. The tax base of an asset  or liability is the
amount attributed to that asset or liability for tax purposes.  The  effect on deferred taxes of  a change in
tax rates is recognized in income in the period that includes the enactment date. A valuation allowance
is provided to reduce the amount of deferred tax assets if  it is considered  more likely  than not that
some portion of, or all of, the deferred  tax assets will not be realized.

The Company adopted ASC 740-10-25 ‘‘Income Taxes—Overall—Recognition’’  to  account for

uncertainties in income taxes effective January  1, 2007.  The Company  recognizes a tax benefit
associated with an uncertain tax position when,  in  management’s judgment, it  is more likely than not
that the position will be sustained upon examination by a  taxing authority. The Company has elected to
classify interest and penalties  related  to  an uncertain tax  position,  if any and when required, as general
and administrative expenses. In the years  ended December 31, 2011, 2012 and 2013, the Company did
not record any interest and penalties  associated with uncertain tax positions as there were  no uncertain
tax positions.

(p) Statutory Reserves

With the exception of Tech JV which is  50% owned by 51net, a British Virgin  Islands company,

and Wang Ju which is majority owned  by  51net HR, a Cayman  Islands company, the Group’s
subsidiaries and VIE subsidiaries incorporated in  the PRC are required on an  annual basis to allocate
at least 10% of their after-tax profit, after  the recovery  of  accumulated deficit to the statutory  common
reserve.  The amount of allocation is  calculated based on an entity’s after-tax profit shown in its
statutory financial statements which are prepared in accordance with PRC accounting standards and
regulations until the reserve has reached  50% of the registered capital of each  company. Once the total
statutory common reserve fund reaches  50%  of  the registered  capital of the respective companies,
further appropriations are discretionary.  The  statutory common reserve fund is not distributable to
shareholders except in the event of liquidation. Since 2008, the statutory common reserve fund for
more than half of the Company’s subsidiaries and  VIE subsidiaries incorporated in the PRC had
reached 50% of the registered capital of the respective companies. As a result, no appropriations were
made by these entities to their respective statutory reserve funds in the years ended December 31,
2011, 2012 and 2013. With the exception of a few entities, all remaining subsidiaries whose total
statutory common reserve fund had not  reached 50%  of its respective  registered capital had
accumulative losses as of December 31,  2011, 2012 and  2013.  As a result, these entities did not make
appropriations to their statutory reserve  funds in the years ended December 31, 2011, 2012 and  2013.
During  the years ended December 31, 2011, 2012 and 2013, the  Group’s subsidiaries made total
appropriations to their statutory common reserve  fund in the amount of RMB521, RMB812 and
RMB2,262, respectively. During the years  ended December 31, 2012 and  2013, the Group  made a
reversal of RMB800 and RMB500, respectively, from the statutory common reserve fund to retained
earnings due to the closure of certain  subsidiaries.  The statutory common reserve funds of these closed

F-17

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

subsidiaries were distributed to their respective  shareholders, which are ultimately held by the  Group.
No reversal of the statutory common reserve fund  was made in the year ended  December 31, 2011.

In addition, the Group’s subsidiaries and VIE subsidiaries incorporated  in the PRC may, at the
discretion of its board of directors, on an  annual basis set  aside the statutory common welfare fund,
which  can be used for staff welfare of  the Group.  No appropriations  to  the statutory common welfare
fund were made for the years ended  December 31,  2011, 2012 and 2013.  During the years ended
December 31, 2012 and 2013, the Group made a reversal of RMB400 and  RMB250, respectively, from
the statutory common welfare fund to retained  earnings due to the  closure of certain  subsidiaries.  The
statutory common welfare funds of these  closed subsidiaries were  distributed to their respective
shareholders, which are ultimately held  by  the Group.  No reversal of the statutory common welfare
fund was made in  the year ended December  31,  2011.

Appropriations to the statutory common reserve fund  and the statutory common  welfare  fund  are

accounted for as a transfer from retained  earnings to the statutory reserves.

There are no legal requirements in the PRC to fund these  reserves by transfer of cash  to  any

restricted accounts, and the Group does  not  do so. These  reserves are not distributable as cash
dividends.

(q) Dividend

Dividends are recognized when declared. PRC regulations  currently  permit payment of dividends

only out of accumulated profits as determined  in  accordance with PRC accounting standards and
regulations. Additionally, the Company’s  PRC subsidiaries and VIE subsidiaries  can only distribute
dividends after they have met the PRC  requirements  for appropriation to statutory reserves. See
Note 2(p). In addition, the net assets  of the Company’s  subsidiaries associated with their paid-in capital
are not distributable in the form of dividends. Aggregate  net assets of the Company’s PRC subsidiaries
not distributable in the form of dividends to the  parent as a result of the  aforesaid PRC  regulations
and related to the subsidiaries’ paid-in  capital were approximately RMB516,662  and RMB517,175, or
19.4% and 15.5% of total consolidated net  assets as of December 31, 2012 and 2013, respectively.
However, the PRC subsidiaries may transfer  such net assets to the Company by other means, including
through royalty and trademark license agreements or  certain other contractual agreements,  at the
discretion of the Company without third  party  consent.

(r) Earnings Per Share

In accordance with ASC 260 ‘‘Earnings Per  Share,’’  basic earnings per share is computed by
dividing net income attributable to common  shareholders by  the weighted average number of common
shares outstanding during the year. Diluted earnings per share is calculated by dividing net income
attributable to common shareholders as adjusted for the effect of dilutive common equivalent shares, if
any, by the weighted average number  of common and dilutive common equivalent shares outstanding
during the period. Common equivalent shares consist of the  common shares issuable upon the exercise
of outstanding share options (using the treasury stock  method).

F-18

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

(s) Fair Value Measurement

Fair value reflects the price that would be received from  selling an asset or paid to transfer a
liability in an orderly transaction between  market  participates at  the measurement date in accordance
with ASC 820 ‘‘Fair Value Measurements  and Disclosures’’ (‘‘ASC 820’’). When determining the fair
value measurements for assets and liabilities required or  permitted to be recorded  at fair  value, the
Group considers the principal or most  advantageous  market in  which it would transact and considers
assumptions that market participants would  use when pricing the asset or liability. ASC 820 clarifies the
definition of fair value, prescribes methods for measuring  fair value, establishes a fair  value hierarchy
based on the inputs used to measure  fair  value, and expands disclosures about fair value measurements.

ASC 820 establishes a three-tier fair  value hierarchy, which prioritizes the inputs used in measuring

fair value as follows:

Level  1—Observable inputs that reflect unadjusted quoted prices  in active markets for identical

assets or liabilities

Level  2—Include other inputs that are directly or indirectly  observable in the marketplace

Level  3—Unobservable inputs which are supported by little or no market activity

ASC 820 describes three main approaches to measuring the fair value of assets and liabilities:
(i) market approach; (ii) income approach; and (iii) cost approach. The market approach uses prices
and other relevant information generated  from  market  transactions involving identical or comparable
assets or liabilities. The income approach  uses valuation techniques to convert future amounts to a
single present value amount. The measurement is based on the value  indicated by current  market
expectations about those future amounts. The cost  approach is based on the amount that would
currently be required to replace an asset.

(t) Segment Reporting

Based on the criteria established by ASC 280 ‘‘Segment  Reporting,’’ the Group currently operates

and manages its business as a single operating  and single  reportable segment. The Group’s chief
operating decision-maker (‘‘CODM’’)  is  the chief executive officer. The CODM reviews operating
results to make decisions about allocating resources and assessing performance for the entire Group.
The Group primarily generates its revenues  from customers in the PRC, and assets of the Group are
also located in PRC. Accordingly, no  geographical segments are presented.

(u) Stock Repurchase

When the Company’s common shares are  repurchased for retirement, the excess of cost over par
value is charged entirely to additional paid-in  capital, limited to additional paid-in capital of the same
issue being retired.

(v) Comprehensive Income

The Company has adopted ASC 220  ‘‘Comprehensive  Income.’’ Other comprehensive income/loss
is defined as the change in equity of  a company during  the period from transactions and other events

F-19

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2. PRINCIPAL ACCOUNTING POLICIES (Continued)

and circumstances excluding transactions resulting from investments from owners  and distributions to
owners. Accumulated other comprehensive income mainly  consists  of  cumulative foreign currency
translation adjustments.

(w) Recent Accounting Pronouncements

In February 2013, the FASB issued ASU No. 2013-02,  ‘‘Comprehensive Income: Reporting of
Amounts Reclassified Out of Accumulated Other  Comprehensive  Income’’ (‘‘ASU 2013-02’’). ASU
2013-02  does not change the current  requirements for reporting net income or other comprehensive
income in financial statements. However, ASU 2013-02 requires an entity to provide information about
the amounts reclassified out of accumulated other comprehensive income by component. In addition,
an entity is required to present, either  on the face of the statement where net income is  presented  or
in the notes, significant amounts reclassified out of accumulated other comprehensive income by the
respective line items of net income but  only if  the amount reclassified is required under U.S. GAAP to
be reclassified to net income in its entirety in the  same reporting period. For other amounts  that  are
not required under U.S. GAAP to be  reclassified in their  entirety to net income, an  entity is required
to cross-reference to other disclosures required under  U.S. GAAP that provide additional detail  about
those amounts. ASU 2013-02 is effective prospectively for reporting periods  beginning  after
December 15, 2012 for public entities.  The  adoption of ASU 2013-02 beginning on  January 1, 2013  did
not have a material impact on the Company’s consolidated financial statements.

In July 2013, the FASB issued ASU No. 2013-11, ‘‘Presentation of an Unrecognized Tax Benefit
When a Net Operating Loss Carryforward,  a Similar Tax Loss, or a Tax Credit Carryforward Exists’’
(‘‘ASU 2013-11’’). ASU 2013-11 requires an entity  to  present an unrecognized tax  benefit in the
financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, except
for when a net operating loss carryforward  is not available  as of the reporting date to settle taxes that
would result from the disallowance of  the tax  position  or when  the entity does  not  intend to use the
deferred tax asset for purposes of reducing the net  operating loss carry forward. ASU 2013-11 is
effective for fiscal  years beginning after December  15,  2013 and for interim periods within  that  fiscal
year. The adoption of ASU 2013-11 is  not  expected  to  have  a material impact on  the Company’s
consolidated financial statements.

F-20

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

3. ACCOUNTS RECEIVABLE

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The movement of allowance for doubtful  accounts is analyzed as follows:

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Write-offs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2011

RMB
1,965
801
(744)

Balance at end of  period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,022

4. PREPAYMENTS AND OTHER CURRENT  ASSETS

Rental and other deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepayments for rental and others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Employee advances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payments made on behalf of customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid insurance premium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest income receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unutilized input value-added tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2013

RMB
55,948
(3,260)

RMB
66,155
(3,347)

52,688

62,808

2012

RMB
2,022
1,575
(337)

3,260

2013

RMB
3,260
789
(702)

3,347

2012

2013

RMB
1,461
10,603
2,781
226,485
975
36,231
—
1,706

RMB
3,413
15,386
1,980
271,015
1,072
47,656
3,167
1,372

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

280,242

345,061

Payments made on behalf of customers are associated  with the  operations  of  the Company’s
business process outsourcing services. The Company  has remitted  funds in advance on behalf of
customers for purposes such as monthly employee benefits, social insurance and  payroll  payments,
which  will be reimbursed to the Company  in  the near term. The Company provided an allowance for
payments made on behalf of customers  when  facts and circumstances  indicate that the  receivable is
unlikely to be collected. The allowance balance for payments made on behalf of customers was
RMB6,079 and RMB3,632 as of December  31, 2012 and 2013, respectively.

F-21

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

5. PROPERTY AND EQUIPMENT

Land and building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Electronic equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Motor vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2013

RMB
289,536
14,075
94,530
10,305
7,067
11,378
(146,234)

RMB
526,294
19,902
110,863
10,376
6,880
13,928
(168,966)

Net book value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

280,657

519,277

Depreciation expense was RMB26,389, RMB27,496 and RMB31,867 for the years ended
December 31, 2011, 2012 and 2013, respectively. Loss due to disposal of fixed assets was  RMB141,
RMB65 and RMB171 for the years ended  December 31, 2011, 2012 and 2013,  respectively.

6. INTANGIBLE ASSETS

Computer equipment software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Acquired training licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Accumulated amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

2013

RMB
21,448
3,522
(21,051)

RMB
20,392
3,522
(20,262)

Net book value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3,919

3,652

Amortization expense was RMB1,615,  RMB1,500 and RMB1,824 for  the years ended

December 31, 2011, 2012 and 2013, respectively.

The Company will record estimated amortization expenses of RMB1,464, RMB909, RMB603,

RMB509 and RMB167 for the years ending December 31,  2014, 2015, 2016, 2017 and 2018,
respectively.

7. OTHER PAYABLES AND ACCRUALS

Professional service fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Office expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Receipts from customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Revenue from newspaper sales collected  on behalf of newspaper contractors . . . . .
Payables to employees related to net proceeds from  share options exercised . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

RMB
1,920
6,632
84,248
178
9,466
1,121

2013

RMB
3,792
6,567
191,829
—
9,416
1,374

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

103,565

212,978

F-22

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

7. OTHER PAYABLES AND ACCRUALS  (Continued)

Receipts from customers are associated  with  the operations of the Company’s business process
outsourcing services. The Company has received funds in advance from customers for purposes  such as
monthly employee benefits, social insurance and  payroll payments, which will be disbursed by the
Company to other parties on behalf of customers in the near term.

8. TAXATION

Cayman Islands

Under the current laws of the Cayman  Islands, the Company and its subsidiaries that are

incorporated in the Cayman Islands are not  subject  to  tax  on income or capital  gain. In addition,  upon
payments of dividends by those companies to their shareholders, no  Cayman Islands  withholding tax
will be imposed.

British Virgin Islands

Under the current laws of the British Virgin Islands, the Company’s subsidiary that is incorporated
in the British Virgin Islands is not subject to tax on income or  capital gain. In addition, upon payments
of dividends by that company to its shareholders, no  British  Virgin Islands withholding tax will  be
imposed.

Hong Kong

51net is registered in Hong Kong as a non-Hong Kong company and  is subject to Hong Kong

profits tax at  a rate of 16.5% on its assessable  profit.

China

The Enterprise Income Tax Law of the PRC (‘‘EIT  Law’’),  which became effective  January 1, 2008,

applies a uniform enterprise income tax  rate (‘‘EIT’’) of 25% to both foreign-invested  enterprises and
domestic enterprises.

In December 2009, Tech JV was designated by relevant  local authorities in Shanghai as a ‘‘High
and New Technology Enterprise’’ under the EIT Law. Tech JV became subject to a preferential tax rate
of 15%. In 2012, its preferential tax status has been renewed by local tax  authorities through 2014. Tech
JV is entitled to this preferential 15% tax  rate as long as it maintains the  required qualifications,  which
is subject to review every three years.

The EIT Law also imposes a 10% withholding income tax (‘‘WHT’’) for  dividends  declared out of

the profits earned after January 1, 2008  by a foreign-invested enterprise (‘‘FIE’’) to its immediate
holding company outside China. For  certain treaty  jurisdictions such as Hong Kong which has  signed
tax treaties with the PRC, the WHT  rate is 5%. Since the Company intends to permanently reinvest
earnings to further expand its businesses  in mainland China,  its FIEs do not intend to declare dividends
to its immediate foreign holding entities  in the foreseeable future.  Accordingly, as of December 31,
2013, the Company has not recorded any withholding tax on the retained earnings of  its FIEs  in China.
Cumulative undistributed earnings of the  Company’s  PRC  subsidiaries intended to be permanently

F-23

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

8. TAXATION (Continued)

reinvested totaled RMB1,941,315 and RMB2,505,576, and the amount of  the unrecognized deferred tax
liability on the permanently reinvested  earnings  was RMB194,132  and RMB250,558  as of December 31,
2012 and 2013, respectively.

Composition of Income Tax Expense

Income (loss) before income tax expense for the years ended December 31, 2011, 2012 and  2013

were taxed within  the following jurisdictions:

PRC entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-PRC entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2011

2012

2013

RMB
526,236
(58,672)

RMB
608,637
(42,952)

RMB
665,131
(64,183)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

467,564

565,685

600,948

The current and deferred portion of  income tax expense included  in the consolidated statements of

operations and comprehensive income  for  the years ended December  31, 2011, 2012  and 2013  are as
follows:

2011

RMB

2012

RMB

2013

RMB

Current income tax expense
PRC entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-PRC entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

84,936
—

93,081
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

84,936

93,081

Deferred income tax expense (benefit)
PRC entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-PRC entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3,880)
—

2,498
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3,880)

2,498

98,056
—

98,056

2,252
—

2,252

Income tax expense
PRC entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-PRC entities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

81,056
—

95,579
—

100,308
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

81,056

95,579

100,308

F-24

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

8. TAXATION (Continued)

Reconciliation of the Differences Between Statutory  Tax Rate and the Effective Tax Rate

Reconciliation between the statutory  EIT rate  in  the PRC and the Group’s  effective tax rate for

the years ended December 31, 2011,  2012  and 2013 are  as follows:

EIT statutory rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Difference in EIT rates of certain subsidiaries . . . . . . . . . . . . . . . . . . . . . . .
Non-deductibility of expenses incurred  outside the  PRC . . . . . . . . . . . . . . . .
Other permanent differences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2011

25%

2012

25%

2013

25%

(10)% (10)% (10)%
3%
—
(1)% 1%

(1)%
—

(1)%

3%

2%

Effective EIT rate of the Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

17%

17%

17%

Income tax expense for the years ended  December 31,  2011,  2012 and 2013 differs from the
amounts computed by applying the EIT  primarily due to the preferential tax rate  enjoyed by Tech JV
in the PRC. The aggregate amount and  per share effect of the  tax  holidays are as follows:

2011

2012

2013

RMB

RMB

RMB
(in thousands, except
per share data)
57,889
1.01
0.97

46,225
0.81
0.78

63,361
1.08
1.05

Aggregate effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Basic net income per share effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Diluted net income per share effect . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-25

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

8. TAXATION (Continued)

Significant components of deferred tax assets and liabilities as  of  December 31, 2012 and 2013 are

as follows:

Deductible temporary differences related to other payables and accruals . . . . . . . . . .
Deductible temporary differences related to provision for doubtful accounts . . . . . . . .

Total current deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2012

RMB
7,232
1,448

8,680
(37)

Net current deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,643

Tax  loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

471

2013

RMB
8,712
1,062

9,774
(17)

9,757

4,005

Amount offset by non-current deferred tax  liabilities . . . . . . . . . . . . . . . . . . . . . . . . .

— (2,847)

Total non-current deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less: Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

471
(471)

1,158
(526)

Net non-current deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

632

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

8,643

10,389

Taxable temporary differences related to depreciation period . . . . . . . . . . . . . . . . . . .
Taxable temporary differences related to subsidy income . . . . . . . . . . . . . . . . . . . . . .
Amount offset by non-current deferred tax  assets . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,985)

(2,587)
— (6,243)
— 2,847

Total non-current deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,985)

(5,983)

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,985)

(5,983)

All current deferred tax assets and liabilities within  a single tax jurisdiction are offset and

presented as a single amount, and all non-current  deferred tax assets and liabilities within a single tax
jurisdiction are offset and presented as  a single amount in  accordance with ASC 740-10-45-6 ‘‘Income
Taxes—Overall—Other Presentation  Matters.’’

As of December 31, 2012 and 2013, valuation allowances were provided  on the  deferred tax assets
to the extent that management believed  it was more likely than not that such deferred  tax assets would
not be realized in the foreseeable future. Valuation allowances  were also provided  because it was more
likely than not that the Group will not be able  to  utilize certain tax loss carryforwards generated  by
certain subsidiaries or VIE subsidiaries.  As  those entities continue to generate tax  losses and tax
planning strategies are not available to utilize those tax losses in other group  companies, management
believes it is more likely than not that  such  losses will not be utilized before  they expire. However,
certain valuation allowance was reversed  in 2011, 2012 and 2013  when the Group  generated sufficient
taxable income to utilize the deferred tax assets. If  events occur in the future that prevent the  Group
from realizing some or all of its deferred  tax  assets, an adjustment to the  valuation allowances will be
recognized when such events occur. In  the PRC, tax loss  carryforwards generally  expire after  five years.
Tax  loss carryforwards in the amount of RMB252  as of December 31, 2013  will  expire beginning 2015.

F-26

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

8. TAXATION (Continued)

The following represents a roll-forward of  the valuation allowance for each of the years:

2011

2012

2013

Balance at beginning of period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reversals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

RMB
1,498

RMB
554
— 508
(554)

(944)

RMB
508
385
(350)

Balance at end of  period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

554

508

543

9. SHARE-BASED COMPENSATION

In September 2000, the Company adopted  a share  option plan (‘‘2000 Option  Plan’’) which

provides for the issuance of up to 4,010,666 common shares. The total number of common  shares
reserved under the 2000 Option Plan was increased  to  5,530,578 in February 2004  and to 7,530,578 in
July 2006. The 2000 Option Plan expired  in 2010  and issuances  from  this plan ceased in 2009. On
April 30, 2009, the Company adopted  a  new share option  plan (‘‘2009 Option Plan’’). The 2009 Option
Plan provides for the issuance of up  to  5,000,000 common shares.  The total number of common shares
reserved under the 2009 Option Plan was increased  to  10,000,000 in December 2011.  Under the  option
plans, the directors may, at their discretion, issue share  options to purchase  the Company’s common
shares to any senior executives, directors, employees or  consultants  of the Group.  The share options
are granted at the fair market value of the common shares at  the date  of  grant and  can be exercised
within six years from the date of grant.

The following table summarizes the Company’s share option activity for the year ended

December 31, 2013:

Weighted
average
exercise
price

Weighted
average
remaining
contractual
life (years)

Aggregate
intrinsic value
(thousands)

Number
of shares

Outstanding at January 1, 2013 . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,267,540 US$18.01
1,364,064 US$30.14
1,357,376 US$11.88
32,804 US$23.79

Outstanding at December 31, 2013 . . . . . . . . . . . . . .

5,241,424 US$22.71

Vested and expected to vest at December 31, 2013 . .

4,993,818 US$22.49

Exercisable at December 31, 2013 . . . . . . . . . . . . . . .

2,513,568 US$17.66

3.70

3.65

2.71

US$85,100

US$82,191

US$53,515

The aggregate intrinsic value in the table  above represents the difference between  the Company’s

closing stock price  on the last trading  day  in 2013  and the  exercise price for in-the-money options.

The total intrinsic value of options exercised  for the  three years ended December 31,  2011, 2012

and 2013 was RMB41,546, RMB84,524 and RMB159,400 (US$26,331),  respectively.

F-27

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

9. SHARE-BASED COMPENSATION  (Continued)

As of December 31, 2013, there was  RMB177,331 (US$29,293) of unrecognized share-based
compensation cost related to non-vested share options. That deferred cost is expected to be recognized
over a weighted average vesting period of  2.68 years. To the extent the actual forfeiture rate is different
from the original estimate, actual share-based  compensation related to these awards  may be different
from the expectation. For the year ended December 31, 2013, total cash received from  the exercise of
share options amounted to RMB99,681 (US$16,466).

A summary of non-vested share option  activity  for the  year ended December 31,  2013 is presented

below:

Number
of shares

Weighted
average
grant-date
fair value

Non-vested at January 1, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,668,000 US$ 9.17

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,364,064 US$11.61
1,271,404 US$ 8.41
32,804 US$ 9.60

Non-vested at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,727,856 US$10.74

Expected to vest at December 31, 2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,480,250 US$10.74

There were no capitalized share-based compensation costs  for the years ended  December 31,  2011,

2012 and 2013. Share-based compensation expense with  respect  to  the  share option plans  recognized
during the years ended December 31, 2011, 2012  and  2013,  totaled RMB37,974, RMB50,538 and
RMB64,858 (US$10,714), respectively.  The total  fair value of share options vested during the year
ended December 31, 2011, 2012 and 2013 was RMB29,059,  RMB53,236 and RMB64,696 (US$10,687),
respectively.

10. EMPLOYEE BENEFITS

The full-time employees of the Company’s subsidiaries and VIE subsidiaries that are incorporated

in the PRC are entitled to staff welfare  benefits including medical care, welfare subsidies,
unemployment insurance, pension benefits and housing  fund. These  companies are  required to
contribute to these benefits based on certain  percentages of the employees’ salaries in  accordance  with
the relevant regulations and charge the amount contributed to these benefits to the consolidated
statements of operations and comprehensive income.  The total amounts charged to the consolidated
statements of operations and comprehensive income  for such  employee  benefits amounted to
RMB83,985, RMB100,219 and RMB121,147 for the years ended December  31, 2011, 2012  and 2013,
respectively. The PRC government is responsible  for the  welfare and medical benefits  and ultimate
pension liability to these employees.

F-28

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

11. RELATED PARTY TRANSACTION

In August 2007, the Company entered into a  cooperation  agreement  with Recruit, which is a
shareholder of the Company, to form  a  new company under Area Link to provide coupon  advertising
services in China. Under the agreement as amended in August 2009, the  Company may provide  up to
RMB32,800 in financing to Area Link for  the  coupon company and has the ability to acquire up to
40% of Area Link’s share capital. The Company completed the termination of the cooperation
agreement with Recruit in December  2012. The Company did not provide financing to Area Link  for
the years ended December 31, 2011  and  2012. See Note 2(f).

12. EARNINGS PER SHARE

Basic earnings per share and diluted earnings per share have been calculated  for the  years  ended

December 31, 2011, 2012 and 2013 as  follows:

Numerator:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Denominator:
Denominator for basic earnings per share—weighted  average

2011

RMB

2012

RMB

2013

RMB

(in thousands, except share and
per share data)

386,508

470,106

500,640

common shares outstanding . . . . . . . . . . . . . . . . . . . . . . . . .
Effect of dilutive share options . . . . . . . . . . . . . . . . . . . . . . . . .

56,754,240
2,313,184

57,510,591
1,864,532

58,551,925
1,517,272

Denominator for diluted earnings per share . . . . . . . . . . . . . . .

59,067,424

59,375,123

60,069,197

Basic earnings per share . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted earnings per share . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6.81

6.54

8.17

7.92

8.55

8.33

The Company excluded outstanding share  options of  1,294,660 in 2011,  2,520,002 in 2012 and
2,707,713 in 2013 from the calculation of  diluted earnings  per common share because the exercise
prices of these share options were greater  than or equal to  the average  market  value of the  common
shares. These options could be included  in the calculation in  the future  if the  average market value  of
the common shares increases and is greater  than the  exercise price of  these options.

13. COMMITMENTS AND CONTINGENCIES

Operating Lease Commitments

The Group has entered into non-cancelable agreements with initial or remaining  terms in  excess of

one year for the rental and property management of office  premises and for  the lease of office

F-29

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

13. COMMITMENTS AND CONTINGENCIES (Continued)

equipment. Future minimum payments  with respect to these agreements for the twelve  months ending
December 31 of the coming years are as  follows:

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Office
premises

Office
equipment

RMB
30,624
22,889
20,037
16,432
12,584
265

102,831

RMB
5,799
406
209
—
—
—

6,414

Total

RMB
36,423
23,295
20,246
16,432
12,584
265

109,245

Rental expenses for the years ended  December 31, 2011, 2012  and 2013 were RMB37,042,

RMB39,708 and RMB44,537, respectively.

Publication Fees

The Group has entered into a non-cancelable agreement  for  the publication of 51job Weekly.
Future minimum payments with respect  to  this agreement  for  the twelve months ending December  31,
2014 is RMB150.

Contractual Purchase Obligations

The Group’s contractual purchase obligations  consist of  agreements  to  purchase advertising
services from media companies and to  purchase office  furnishings. Future minimum payments with
respect to these agreements for the twelve  months ending December 31 of the coming  year are as
follows:

2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Contingencies

Advertising
services

Office
furnishings

RMB
9,396

RMB
13,290

Total

RMB
22,686

As of the filing date of this Form 20-F, the Group  is not currently a party to, nor is aware of, any
legal proceeding, investigation or claim  which  is likely to have a material adverse effect on the Group’s
business, financial condition, results of operations and cash flows.

Tech JV obtained an advertising license in  May  2000, when Tech JV was a 98% foreign owned
entity, and a license to conduct human resource  services in  September 2002, when Tech JV  was  a 99%
foreign owned entity. During the period  from the  date Tech JV acquired these licenses  to  the Group’s
restructuring in May 2004, Tech JV and  its licensed PRC subsidiaries conducted  all  of  the advertising

F-30

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

13. COMMITMENTS AND CONTINGENCIES (Continued)

and human resource related services.  Following the  acquisition of  these licenses and commencing these
operations, the PRC government enacted  laws limiting  foreign  ownership in entities conducting
advertising and human resource related services.  The PRC government has permitted 100% foreign
ownership of advertising businesses since December 2005  and has limited the foreign ownership of
human resource services companies to  no more  than 70% under certain  circumstances since August
2006. Starting from January 2008, the  PRC government no longer  implemented any foreign ownership
percentage limitation for Hong Kong  service  providers  and Macau service providers.

Prior to the restructuring in May 2004, the ownership percentage of Tech JV was  above the
maximum foreign ownership permitted  for an entity  conducting advertising and human resource
operations. The PRC government has  not published an  official ruling with respect to the status of
foreign ownership arrangements that were  established  prior to the enactment  of these  limitations and
the Group has not received any waiver from the PRC government with respect to this past
non-compliance. The PRC government  may determine  that the  Group’s ownership structure was
inconsistent with or insufficient for the proper  operation of the  Group’s businesses, or that the Group’s
business licenses or other approvals were  not properly  issued or  not sufficient. In the opinion of
management with the advice of PRC  legal  counsel, the  likelihood of loss with respect  to  the Group’s
past ownership structure is remote.

14. FINANCIAL INSTRUMENTS

Financial instruments of the Group are primarily comprised of cash, restricted cash, short-term
investments, receivables, long-term investments  and  payables. The  carrying values of cash, restricted
cash, accounts receivable and payables approximated their  estimated  fair values due to the short-term
maturities of these instruments. Short-term investments,  which  consist of certificates of deposits, are
classified within Level 1 and the carrying values approximated their estimated fair values because  such
deposits bear market interest rates. Long-term  investments consisted  of  non-interest bearing loans to
Area Link, for which full impairment  provision was  provided in the year ended December 31, 2011. See
Note 2(f).

15. CERTAIN RISKS AND CONCENTRATION

Concentration of Credit Risk

Financial instruments that potentially subject the Group to  significant concentrations  of credit risk

consist primarily of cash, restricted cash, short-term investments and receivables. As of December 31,
2012 and 2013, the Group’s cash, restricted cash and short-term investments were held in major
financial institutions located in the PRC, Hong Kong and the United States which management believes
are of high credit quality. As of December 31,  2013, the Company had approximately RMB2,866,033
(US$473,435) in cash and certificates  of deposit in the PRC, which  constitute about  91% of total cash,
restricted cash and short-term investments. Approximately  61% of the Company’s total cash, restricted
cash and short-term investments were held at a branch of Bank of Nanjing in Shanghai, PRC. As PRC
bank regulatory authorities are empowered  to  take over the  operation and management of a PRC
state-owned bank when it faces a material credit  crisis, the Company does  not  foresee substantial credit
risk with respect to cash and short-term  investments held at PRC state-owned banks, such as Bank of

F-31

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (Continued)

FOR THE YEARS ENDED DECEMBER 31, 2011,  2012  AND 2013
(Amounts expressed in thousands of RMB and US$, except share and per share data)

15. CERTAIN RISKS AND CONCENTRATION  (Continued)

Nanjing. However, in the event of bankruptcy of a financial institution  in which the Company has
deposits or investments, it may be unlikely to claim its deposits or investments back in full.

Receivables are typically unsecured and denominated in RMB, and are derived from revenues
earned from operations or from payments made on behalf of certain customers arising in the PRC.
Management believes credit risk on receivables is moderate due to the diversity  of its  services and
customers.

No individual customer accounted for more  than  10% of net revenues during the years ended
December 31, 2011, 2012 and 2013. No individual customer  accounted for more than 10% of accounts
receivable as  of December 31, 2012 and  2013.

Currency Convertibility Risk

The Group’s sales and purchase and expense transactions are generally  denominated in RMB and
a significant portion of the Group’s liabilities are denominated in  RMB. RMB is not freely convertible
into foreign currencies. In the PRC,  foreign exchange transactions are required by law to be transacted
only by authorized financial institutions  at  exchange  rates set by the People’s Bank of China.

PRC Regulatory Risk

The Group is subject to regulatory risks, which include the interpretation of current tax laws, the

legality of its corporate structure and the  scope of its operations in the PRC,  which may result in
limitations on the Group’s ability to conduct business in the PRC. In addition,  the Group conducts
some of its operations in China through VIEs and consolidates them  pursuant to a series of contractual
arrangements. If the contractual arrangements establishing the VIE  structure are found to be in
violation of any existing or future PRC  laws, rules or  regulations, the  Group may be subject to
penalties, which may include but not  be  limited to, the  cancellation  or revocation of the Group’s
business and operating licenses, being  required to restructure the  Group’s operations or discontinue the
Group’s operating activities. The imposition of  any  of these or other penalties may  result in a material
and adverse effect on the Group’s ability  to conduct its operations. In such case,  the Group may lose
its  rights to direct the activities of and  receive  economic  benefits from its VIEs, which may  result in
deconsolidation of the VIEs. The Group’s business, operating results and financial condition could also
be materially and adversely affected by significant political, economic  and social uncertainties in the
PRC.

F-32