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51job, Inc.

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FY2018 Annual Report · 51job, Inc.
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Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 20-F

(Mark One)

(cid:134) REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE 

SECURITIES EXCHANGE ACT OF 1934

(cid:95) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

OR

EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2018

OR

(cid:134) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934

For the transition period from                       to                        

OR

(cid:134) SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934

Date of event requiring this shell company report . . . . . . . . . . . . . . . . . . .

Commission file number: 000-50841

51job, Inc.
(Exact name of Registrant as specified in its charter)

N/A
(Translation of Registrant’s name into English)

Cayman Islands
(Jurisdiction of incorporation or organization)

Building 3
No. 1387 Zhang Dong Road
Shanghai 201203
People’s Republic of China
(Address of principal executive offices)

Rick Yan, Chief Executive Officer
Telephone: +86-21-6160-1888
Facsimile: +86-21-6879-6233
Building 3
No. 1387 Zhang Dong Road
Shanghai 201203
People’s Republic of China
(Name, Telephone, Email and/or Facsimile number and Address of Company Contact Person)

Securities registered or to be registered pursuant to Section 12(b) of the Act:

Title of Each Class
American depositary shares, each representing one 
common share, par value US$0.0001 per share
Common shares, par value US$0.0001 per share*

Name of Each Exchange on Which Registered
NASDAQ Stock Market LLC
(NASDAQ Global Select Market)

* Not for trading but only in connection with the listing of American depositary shares on the NASDAQ Global Select Market.

Securities registered or to be registered pursuant to Section 12(g) of the Act:

None
(Title of Class)

Table of Contents

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:

None
(Title of Class)

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period 
covered by the annual report:

61,874,716 common shares, par value
US$0.0001 per share, as of December 31, 2018.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

(cid:95) Yes   (cid:134) No

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to 
Section 13 or 15(d) of the Securities Exchange Act of 1934.

(cid:134) Yes   (cid:95) No

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days.

(cid:95) Yes   (cid:134) No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted 
pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the 
registrant was required to submit such files).

(cid:95) Yes   (cid:134) No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging 
growth company. See definition of “large accelerated filer,” “accelerated filer,” and “emerging growth company” in Rule 12b-2 of the 
Exchange Act.

(cid:95) Large accelerated filer

(cid:130)

(cid:134) Accelerated filer

(cid:130)

(cid:134) Non-accelerated filer

(cid:134) Emerging growth company

If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the 
registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards† 
provided pursuant to Section 13(a) of the Exchange Act. (cid:134)

†The term “new or revised financial accounting standard” refers to any update issued by the Financial Accounting Standards Board to 
its Accounting Standards Codification after April 5, 2012.

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:

(cid:95) U.S. GAAP

(cid:134) International Financial Reporting Standards as issued
by the International Accounting Standards Board

(cid:130)

(cid:130)

(cid:134) Other

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant 
has elected to follow.

(cid:134) Item 17   (cid:134) Item 18

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange 
Act).

(cid:134) Yes   (cid:95) No

(APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS)

Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of 
the Securities Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court.

(cid:134) Yes   (cid:134) No

Table of Contents

INTRODUCTION
FORWARD-LOOKING STATEMENTS

PART I

TABLE OF CONTENTS

Page

Item 1.
Item 2.
Item 3.
Item 4.
Item 4A.
Item 5.
Item 6.
Item 7.
Item 8.
Item 9.
Item 10.
Item 11.
Item 12.

Identity of Directors, Senior Management and Advisers
Offer Statistics and Expected Timetable
Key Information
Information on the Company
Unresolved Staff Comments
Operating and Financial Review and Prospects
Directors, Senior Management and Employees
Major Shareholders and Related Party Transactions
Financial Information
The Offer and Listing
Additional Information
Quantitative and Qualitative Disclosures About Market Risk
Description of Securities Other than Equity Securities

PART II

Item 13.
Item 14.
Item 15.
Item 16A.
Item 16B.
Item 16C.
Item 16D.
Item 16E.
Item 16F.
Item 16G.
Item 16H.

Defaults, Dividend Arrearages and Delinquencies
Material Modifications to the Rights of Security Holders and Use of Proceeds
Controls and Procedures
Audit Committee Financial Expert
Code of Ethics
Principal Accountant Fees and Services
Exemptions from the Listing Standards for Audit Committees
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
Change in Registrant’s Certifying Accountant
Corporate Governance
Mine Safety Disclosure

PART III

Item 17.
Item 18.
Item 19.

Financial Statements
Financial Statements
Exhibits

i

ii
iii

1
1
1
24
43
43
60
68
71
71
72
80
81

83
83
83
83
84
84
84
84
84
84
84

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Unless otherwise indicated, references in this annual report to:

INTRODUCTION

(cid:120)
(cid:120)
(cid:120)

(cid:120)
(cid:120)
(cid:120)
(cid:120)

“ADRs” are to the American depositary receipts that evidence our ADSs;
“ADSs” are to our American depositary shares, each of which represents one common share;
“China” or the “PRC” are to the People’s Republic of China, excluding for the purpose of this annual report Hong Kong, 
Macau and Taiwan;
“RMB” are to Renminbi, the legal currency of the PRC;
“shares” or “common shares” are to our common shares, with par value US$0.0001 per share;
“U.S. GAAP” are to the generally accepted accounting principles in the United States of America; and
“US$” are to U.S. dollars, the legal currency of the United States of America.

Unless the context indicates otherwise, “we,” “us,” “our company,” “our” and “51job” refer to 51job, Inc., its predecessor 

entities and subsidiaries, and, in the context of describing our operations, also include our affiliated entities.

In addition, unless otherwise indicated, references in this annual report to:

(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)

“51net” are to 51net.com Inc.;
“AdCo” are to Shanghai Qianjin Advertising Co., Ltd.;
“Qian Cheng” are to Beijing Qian Cheng Si Jin Advertising Co., Ltd.;
“Run An” are to Beijing Run An Information Consultancy Co., Ltd.;
“Tech JV” are to Qianjin Network Information Technology (Shanghai) Co., Ltd.;
“WFOE” are to Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd.; and
“Wuhan AdCo” are to Wuhan Mei Hao Qian Cheng Advertising Co., Ltd.

Any discrepancies in any table between the amounts identified as total amounts and the sum of the amounts listed therein are due 

to rounding.

We publish our financial statements in Renminbi. This annual report contains translations of certain Renminbi amounts into U.S. 

dollar amounts at specified rates solely for your convenience. All translations from Renminbi to U.S. dollars were made at the noon 
buying rate in New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve Bank of New York, 
which was RMB6.8755 to US$1.00 on December 31, 2018, as set forth in the Federal Reserve Board’s H.10 Statistical Release. We 
make no representation that the Renminbi or U.S. dollar amounts referred to in this annual report could have been or could be 
converted into U.S. dollars or Renminbi, as the case may be, at any particular rate, the rates stated below, or at all.

This annual report on Form 20-F includes our audited consolidated statements of operations and comprehensive income data for 
the years ended December 31, 2016, 2017 and 2018, and audited consolidated balance sheets data as of December 31, 2017 and 2018.

ii

Table of Contents

FORWARD-LOOKING STATEMENTS

This annual report on Form 20-F contains statements of a forward-looking nature. These statements are made within the meaning 

of Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, and as defined in the Private Securities 
Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as “may,” “will,” “should,”
“is/are likely to,” “expect,” “intend,” “aim,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or the 
negative of these terms or other comparable terminology. These statements involve known and unknown risks, uncertainties and other 
factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by 
the forward-looking statements. The forward-looking statements included in this annual report relate to, among others:

(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)

(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)

market acceptance of our services;
our ability to expand into other recruitment and human resource services such as business process outsourcing;
our ability to control our operating costs and expenses;
our potential need for additional capital and the availability of such capital;
behavioral and operational changes of our customers in meeting their human resource needs as they respond to evolving 
social, economic, regulatory and political changes in China as well as stock market volatilities;
changes in our management team and other key personnel;
introduction by our competitors of new or enhanced products and services;
price competition in the market for the various human resource services that we provide in China;
seasonality of our business;
fluctuations in the value of the Renminbi against the U.S. dollar and other currencies;
our ability to develop or introduce new products and services outside of the human resources industry;
acquisitions or investments we have made or will make in the future; and
fluctuations in general economic conditions in China and globally.

You should not place undue reliance on these forward-looking statements. Although we believe that our expectations expressed 

in these forward-looking statements are reasonable, our expectations may later be found to be incorrect. You should read these 
statements in conjunction with the risks disclosed in “Item 3.D. Key Information — Risk Factors” of this annual report and other risks 
outlined in our other filings with the U.S. Securities and Exchange Commission, or the SEC. Those risks are not exhaustive. 
Moreover, we operate in an emerging and evolving environment. New risks may emerge from time to time, and it is not possible for 
our management to predict all risks, nor can we assess the impact of such risks on our business or the extent to which any risk, or 
combination of risks, may cause actual results to differ materially from those contained in any forward-looking statements. Except as 
required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new 
information, future events or otherwise.

iii

Table of Contents

PART I

ITEM 1.

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS

Not applicable.

ITEM 2.

OFFER STATISTICS AND EXPECTED TIMETABLE

Not applicable.

ITEM 3.

KEY INFORMATION

A.

Selected Financial Data

The following tables present the selected consolidated financial information for our company. The selected consolidated 
statements of operations and comprehensive income data for the years ended December 31, 2016, 2017 and 2018, and the selected 
consolidated balance sheets data as of December 31, 2017 and 2018, are derived from our audited consolidated financial statements, 
which are included in this annual report beginning on page F-1. The selected consolidated statements of operations and comprehensive 
income data for the years ended December 31, 2014 and 2015, and the selected consolidated balance sheets data as of December 31, 
2014, 2015 and 2016 have been derived from our audited consolidated financial statements, which are not included in this annual 
report. You should read the following information in conjunction with the consolidated financial statements and the related notes 
included elsewhere in this annual report and “Item 5. Operating and Financial Review and Prospects.” Our consolidated financial 
statements are prepared and presented in accordance with U.S. GAAP. The historical results presented below do not necessarily 
indicate results expected for any future period.

2014
RMB

For the year ended December 31,

2015
RMB

2016
RMB

2017
RMB

2018
RMB

(in thousands, except share and per share data)

2018
US$

Selected Consolidated Statements 

of Operations and 
Comprehensive Income Data:

Revenues:

Online recruitment services
Other human resource related 

revenues

Print advertising

(1)

Total revenues
Net revenues
Cost of services
Gross profit
(1)
Operating expenses :
Sales and marketing
General and administrative

Total operating expenses
Income from operations
Income before income tax expense
Income tax expense
Net income
Net loss (income) attributable to 

non-controlling interests
Net income attributable to 

51job, Inc.

Earnings per share:

Basic
Diluted

Weighted average number of 

common shares outstanding:
Basic
Diluted

1,248,101

1,356,442

1,547,143

1,871,700

2,431,898

353,705

634,945
14,247
1,897,293
1,832,453
(496,000)
1,336,453

(563,565)
(249,275)
(812,840)
523,613
551,945
(113,035)
438,910

740,119
5,328
2,101,889
2,055,220
(569,979)
1,485,241

(654,468)
(263,067)
(917,535)
567,706
744,098
(126,301)
617,797

825,552
—
2,372,695
2,338,334
(663,001)
1,675,333

(783,492)
(280,002)
(1,063,494)
611,839
699,886
(134,699)
565,187

1,009,515
—
2,881,215
2,848,592
(763,440)
2,085,152

(917,784)
(296,608)
(1,214,392)
870,760
542,256
(169,493)
372,763

1,350,048
—
3,781,946
3,739,701
(1,038,766)
2,700,935

(1,197,178)
(353,557)
(1,550,735)
1,150,200
1,486,875
(242,434)
1,244,441

196,356
—
550,061
543,917
(151,082)
392,835

(174,122)
(51,423)
(225,545)
167,290
216,257
(35,261)
180,996

—

260

791

(874)

7,878

1,146

438,910

618,057

565,978

371,889

1,252,319

182,142

7.51
7.35

10.71
10.41

9.74
9.68

6.19
6.08

20.42
19.82

2.97
2.88

58,475,397
59,691,993

57,714,850
62,498,651

58,132,976
58,474,068

60,087,306
61,150,413

61,318,292
63,175,483

61,318,292
63,175,483

1

Table of Contents

Selected Consolidated Balance 

Sheets Data:

Assets:
Cash
Short-term investments
Total current assets
Total non-current assets

Total assets
Liabilities:

Convertible senior notes, current
Total current liabilities
Convertible senior notes, non-

current

Other non-current liabilities

Total liabilities
Total mezzanine equity
Shareholders’ equity:
Common shares
Additional paid-in capital
Total 51job, Inc. shareholders’

equity
Total equity
Total liabilities, mezzanine equity 

and equity

2014
RMB

2015
RMB

As of December 31,

2016
RMB

2017
RMB

(in thousands)

2018
RMB

2018
US$

1,074,096
3,420,650
5,045,764
535,956
5,581,720

—
963,974

1,111,207
12,593
2,087,774
—

48
1,040,639

3,493,946
3,493,946

1,125,352
3,825,547
5,560,298
861,964
6,422,262

—
1,136,038

1,108,877
43,235
2,288,150
—

48
1,052,788

4,125,042
4,134,112

1,921,074
4,159,318
6,719,585
1,016,325
7,735,910

1,257,709
2,703,022

—
57,166
2,760,188
—

49
1,299,350

4,967,443
4,975,722

2,292,476
4,839,550
7,878,241
2,145,491
10,023,732

1,968,351
6,865,886
9,676,990
2,561,426
12,238,416

—
2,042,654

1,667,967
121,348
3,831,969
228,230

50
1,809,732

5,954,380
5,963,533

1,725,182
4,209,468

—
210,752
4,420,220
225,645

50
2,055,036

7,569,241
7,592,551

286,285
998,602
1,407,461
372,543
1,780,004

250,917
612,242

—
30,653
642,895
32,818

7
298,893

1,100,901
1,104,291

5,581,720

6,422,262

7,735,910

10,023,732

12,238,416

1,780,004

______________________
(1) Share-based compensation was included in the selected consolidated statements of operations and comprehensive income data as 

follows:

2014
RMB

2015
RMB

For the year ended December 31,

2016
RMB

2017
RMB

(in thousands)

2018
RMB

2018
US$

(12,997)

(13,770)

(14,080)

(14,029)

(16,316)

(2,373)

(11,173)
(57,210)

(11,837)
(60,338)

(12,104)
(59,886)

(12,060)
(59,879)

(14,026)
(74,623)

(2,040)
(10,854)

Cost of services
Operating expenses:

Sales and marketing
General and administrative

B. Capitalization and Indebtedness

Not applicable.

C. Reasons for the Offer and Use of Proceeds

Not applicable.

D. Risk Factors

Risks Related to Our Business

Because we face significant competition in all of our businesses, we may lose market share and our results of operations may 
be materially and adversely affected.

We face significant competition in our online recruitment services and our other human resource related services businesses. Our 

online recruitment services are conducted through several websites, led by our core 51job.com platform. These websites and their 
related mobile applications face intense competition from other dedicated job search websites such as www.zhaopin.com. There are 
also niche recruitment services providers that focus on particular industry verticals, such as technology and finance, or job seeker 
segments, such as new college graduates and high-end, experienced professionals.

Our other human resource related services face significant competition from a variety of Chinese and foreign firms in all of our 

markets, including certain firms that compete with us in the market for online recruitment services.

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In addition, some of the competitors we encounter in our business process outsourcing business are affiliated with local government 
agencies and have licenses to provide a wider range of services than we do. The competition in the training services market remains 
highly fragmented and primarily made up of small, local training firms, but we could face increased competition should there be a 
consolidation of these training firms.

Many of our competitors or potential competitors have long operating histories, have international strategic partners, have local 
government sponsorship, may have greater financial, management, technological development, sales, marketing and other resources 
than we do, and may be able to adopt our business model. As a result of competition, we may experience reduced margins, loss of 
market share or less use of our services by job seekers and employers. We cannot assure you that existing or future competitors will 
not develop or offer services and products which provide significant performance, price, creative or other advantages over our 
services. If we are unable to compete effectively with current or future competitors as a result of these or other factors, our market 
share and our results of operations may be materially and adversely affected.

New competitors face low entry barriers to our industries, and successful entry by new competitors may cause us to lose 
market share and materially and adversely affect our results of operations.

In the future, we may face competition from new entrants in the online recruitment industry and other human resource industries 

in which we operate. We may face greater competition from Internet portals and search engines, dedicated recruitment advertising 
websites and mobile applications, professional and social networking platforms, online classified websites and other human resource 
related services providers who may enter the market for any or all of our services. Our businesses are characterized by relatively low 
start-up and fixed costs, modest capital requirements, short start-up lead times and an absence of significant proprietary technology 
that would prevent or significantly inhibit new competitors. As a result, potential market entrants face relatively low barriers to entry 
to all of our businesses and could acquire significant numbers of corporate customers and individual users within a relatively short 
period of time. Increased competition could result in a loss of market share and revenues, and have a material adverse effect on our 
business, financial condition and results of operations.

A slowdown or adverse development in the PRC economy may have a material and adverse impact on our customers, demand 
for our services and our business.

Substantially all of our operations are conducted in China and a significant majority of our revenues are generated from 

providing online recruitment services for PRC businesses or affiliates of foreign firms operating in China. The growth of the Chinese 
economy has slowed in recent years. According to the National Bureau of Statistics of China, China’s gross domestic product growth 
has decreased from 7.7% in 2013 to 6.6% in 2018. Economic conditions in China are sensitive to global economic conditions, as well 
as changes in domestic economic and political policies and the expected or perceived overall economic growth rate in China. In an 
environment of slower economic growth or recession, employers may take actions such as hiring fewer permanent employees, 
engaging in hiring freezes, reducing the number of employees and curtailing spending on online recruitment services and other human 
resource related services. In addition, to the extent we offer credit to any customer and the customer experiences financial difficulties 
due to an economic slowdown, we could have difficulty collecting payment from the customer. If there are slowdowns or other 
adverse developments in China’s economic growth, our business, financial condition, results of operations and cash flow may be 
materially and adversely affected.

If the use of online advertising to conduct recruitment does not achieve broader acceptance in China, we may be unable to 
expand our online recruitment business.

We generate a majority of our revenues from online recruitment services, which are targeted toward employers and job seekers 

who use the Internet. We believe that the use of online advertising services by employers for recruitment remains relatively low in 
China, particularly for small and medium sized enterprises. Other informal recruitment channels, such as job fairs, personal referrals 
and professional networks, are also commonly utilized by the private sector. We cannot assure you that online recruitment advertising 
will achieve broader acceptance in China. We face challenges in promoting greater use of online advertising, which involves, among 
other things, changes in the way that employers disseminate information about jobs, the way that prospective employees search and 
apply for jobs, and the way in which candidates are evaluated and hiring decisions are made. In addition, while China is acknowledged 
to possess the largest online population in the world, the use of the Internet as a commercial medium has a short history, and China’s 
Internet penetration rate is lower than those of most developed countries. Any negative perceptions as to the effectiveness of online 
recruitment services, or online advertising in general, or any significant failure of the Internet to gain acceptance and trust as a 
medium for recruitment, may adversely affect our online recruitment services business and hinder our ability to expand this business.

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The market for other human resource related services, including business process outsourcing, remains in the early 
development stage in China, and we may be unable to expand such existing services or successfully develop new services in 
this area.

We believe the market for other human resource related services, including business process outsourcing, is at an early stage of 
development in China. Many employers are unfamiliar with these services and may not accept the value proposition of these service 
offerings. Processing, tracking, collecting and remitting funds to the applicable regulatory agencies, employees and other third parties 
are complex operations, and many employers may not trust us with employee data or to make representations and cash payments on 
their behalf. As such, companies may not be willing to use our services for significant administrative functions and may instead 
choose to continue to perform such operations in-house.

If we are unable to extend our nationwide capability, effectively monitor ongoing changes in PRC laws and regulations, acquire, 
develop and use up-to-date business and management technology and software, including advanced computer and technology systems 
that could require significant capital expenditures, and maintain the integrity and security of our systems and process flow, we may be 
unable to expand our business process outsourcing operations or gain wider customer acceptance for these services. In addition, we 
rely on a number of third party service providers, including couriers, agents and banks. Failure by these providers, for any reason, to 
deliver their services in a timely and accurate manner could result in significant disruptions to our business process outsourcing 
operations, impact our client relationships, harm our brand names and reputation, and result in significant penalties or liabilities to us.

In addition, as part of our strategy to be a “one-stop” human resource services provider, we strive to cross-promote our other 
human resource related services among our online recruitment services customers. However, we cannot assure you that such cross-
promotion strategy will be effective or generate revenues as we expect. Furthermore, we may decide to develop or acquire new 
services in the area of other human resource related services. We cannot assure you that we will be able to deliver new products or 
services on a commercially viable basis or in a timely manner, or at all. If any of our efforts to cross-promote or operate new human 
resource related services are unsuccessful, our financial condition and results of operations may be materially and adversely affected.

Our business process outsourcing services may be adversely impacted by changes in PRC regulations and policies. In 
addition, new and future government regulations may significantly increase the number of labor disputes, which may result 
in higher operating costs.

The PRC Labor Contract Law, which became effective on January 1, 2008 and its amendment which became effective on July 1, 

2013, established restrictions and increases costs for employers, including specific provisions related to fixed-term employment 
contracts, temporary employment, probation, consultation with the labor union and employee assembly, employment without a 
contract, dismissal of employees, compensation upon termination and overtime work, and collective bargaining. The PRC Social 
Insurance Law, which became effective on July 1, 2011 and was amended on December 29, 2018, specified that the PRC establish a 
social insurance system including basic pension insurance, basic medical insurance, work-related injury insurance, unemployment 
insurance and maternity insurance. On August 31, 2018, the Standing Committee of the National People’s Congress passed the Draft 
Amendment to the PRC Individual Income Tax Law, which became fully effective on January 1, 2019 and significantly changed 
major provisions of the law, including the determination of residence, income tax brackets, and allowable personal deduction and 
special itemized deductions.

We provide business process outsourcing services for human resource administrative functions, in particular social insurance, 

benefits and payroll services, for employers. Our business process outsourcing services are designed to assist employers to be 
compliant with PRC regulations and policies that continually change. Changes in regulations could affect social insurance and 
individual taxable income calculations, the extent and type of benefits employers are required to provide employees, and the 
administrative procedures, processes and documentation required by local government authorities. Such changes could reduce or 
eliminate the need for some of our services. New or additional requirements could also increase our cost to provide our services and 
require us to undertake adjustments to our operating systems, processes and procedures. Any failure by us to be updated and 
knowledgeable on regulatory changes and to inform, educate and assist our clients regarding new or revised regulations that impact 
them could materially damage our brands and reputation. In addition, any failure by us to modify our business process outsourcing 
services in a timely fashion in response to regulatory changes could materially and adversely affect our results of operations.

In addition, since the PRC Labor Contract Law became effective, we have observed an increase in the number of labor disputes 

between employers and workers relating to its interpretation and application. The resolution of such labor disputes may require 
significant costs and resources, including the time our personnel spend dealing with increased human resource administration and 
legal issues for which we may not be compensated. If we incur higher operating costs for our business process outsourcing business, 
our results of operations could be materially and adversely affected.

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We may face greater risks of doubtful receivables as our business process outsourcing operations grow.

In providing our business process outsourcing services to enterprises, due to the difference in timing between cash receipts and 
remittances, we may receive from time to time short-term deposits and advances in client funds and/or make short-term prepayments 
on behalf of our customers to be reimbursed to us. As our business process outsourcing operations have grown, our receivables have 
increased. We cannot assure you that we will be able to collect payment or reimbursement fully, or in a timely manner, on receivables 
from our business processing outsourcing services customers. As a result, we may face a greater risk of non-payment of these 
receivables, and as our business process outsourcing operations increase in scale, we may need to make increased provisions for 
doubtful accounts. If we are unable to successfully manage our receivables, our results of operations and financial condition may be 
materially and adversely affected.

We are subject to potential legal liability from both employers and individuals with respect to the recruitment process and our 
business process outsourcing services.

We are exposed to potential claims associated with the recruitment process, including claims by clients seeking to hold us liable 

for recommending a candidate who subsequently proves to be unsuitable for the position filled, claims by current or previous 
employers of our candidates alleging interference with employment contracts, claims by candidates against us alleging our failure to 
maintain the confidentiality of their employment search or alleging discrimination or other violations of employment law or other laws 
or regulations by our clients, and claims by either employers or their employees alleging the failure of our business process 
outsourcing services to comply with laws or regulations relating to employment, employee’s insurance or benefits, individual income 
taxes or other matters. Any such claims, regardless of merit, may force us to participate in time-consuming, costly litigation or 
investigation, divert significant management and staff attention, and damage our reputation and brand names. We do not maintain 
insurance coverage for liabilities arising from claims by employers, employees, candidates or third parties.

If we are not able to respond successfully to technological or industry developments, our business may be materially and 
adversely affected.

The market for online products and services is characterized by rapid technological developments, frequent launches of new 

products and services, introductions of new business models, changes in customer needs and behavior, and evolving industry 
standards. If we fail to adapt our products to these developments, our existing online recruitment services may become less 
competitive or obsolete. For example, the number of people accessing the Internet through mobile devices, including smartphones, 
tablets and other hand-held devices, has increased in recent years, and we expect this trend to continue as more advanced mobile 
communications technologies are broadly implemented. In order to respond to new developments, we may be required to undertake 
substantial efforts and incur significant costs. In the event that we do not successfully respond to such developments in a timely and 
cost-effective manner, our business may be materially and adversely affected.

Due to seasonal variations in demand for human resource services, we experience material fluctuations in our revenue 
streams which affect our ability to predict our quarterly results and which may also cause quarterly results to vary from 
period to period.

We experience material fluctuations in our revenue streams which affect our ability to predict quarterly results. For example, in 

the periods following the Chinese New Year holiday in the first quarter and the National Day holiday in October, we historically 
experience an increase in recruitment activity. During these peak periods, demand for online recruitment and other human resource 
related services may or may not rise significantly depending on the needs of employers as well as their perceptions of the job market. 
In addition, the Chinese New Year holiday is based on the lunar calendar, which varies from year to year and affects our first quarter 
results and their comparability to financial results of the same quarter in prior years. We have usually observed seasonal campus 
recruitment activity by employers in the fourth quarter of each year but also a general slowdown in overall recruitment activity at 
calendar year end. Due to these factors, our revenues may vary materially from quarter to quarter and quarterly results may not be 
comparable to the corresponding periods of prior years. Such uncertainty makes it difficult for us to predict revenues for a particular 
quarter. Therefore, actual results may differ significantly from our targets or estimated quarterly results, which could cause the price of 
our ADSs to fall.

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We are dependent on our Internet service providers, and we are vulnerable to failures of the Internet, telecommunications 
networks in China and our technology platform.

Our online businesses, including the development of our websites and mobile applications, are heavily dependent on the 

performance and reliability of China’s Internet infrastructure, the continual accessibility of bandwidth and servers to our service 
providers’ networks, and the continuing performance, reliability and availability of our technology platform. We cannot assure you 
that the Internet infrastructure and telecommunications networks in China will be able to support the demands associated with the 
continued growth in Internet usage.

Almost all access to the Internet is maintained through state-owned telecommunications operators under the administrative 
control and regulatory supervision of the PRC Ministry of Industry and Information Technology, or the MIIT. In addition, the national 
networks in China connect to the Internet through a government-controlled international gateway. This international gateway is the 
only channel through which a domestic user can connect to the international Internet network.

We rely on a limited number of telecommunications service providers to provide us with data communications capacity through 

local telecommunications lines and data centers to host our servers. We are unlikely to have any access to alternative networks or 
services in the event of disruptions, failures or other problems with China’s Internet infrastructure or telecommunications networks. In 
addition, we have no control over the costs of the services provided by the telecommunications service providers. If they fail to 
provide these services, we would be required to seek other providers, and there is no assurance that we will be able to find alternative 
providers willing or able to provide high quality services and there is no assurance that such providers will not charge us higher prices 
for their services. If the prices that we are required to pay for Internet services rise significantly, our results of operations could be 
adversely affected.

If we are unable to protect or promote our brand names and reputation, our business may be materially and adversely 
affected.

If we fail to generate a large volume of recruitment advertisements, successfully develop and enhance the perception of our 
websites and mobile applications as leading recruitment platforms, undertake effective marketing and promotional activities, and 
generally provide high quality services, we may not be successful in protecting or promoting our brand names and reputation in a cost-
effective manner or at all. In addition, if job seeker profiles or recruitment advertisements on our websites and mobile applications are 
found to contain inaccurate or false information, the value proposition of our websites and mobile applications as leading online 
recruitment platforms may be weakened. Furthermore, we may be subject to claims by individuals and customers seeking to hold us 
liable for such inaccurate or false information. Any claims, regardless of merit, may force us to participate in time-consuming, costly 
litigation or investigation, divert significant management and staff attention, and damage our reputation and brand names. We may 
dedicate significantly greater resources in the future to advertising, marketing and other promotional efforts aimed at building 
awareness of our brands. Any significant damage to our reputation, the perceived quality or awareness of our brand names or services, 
or any significant failure on our part to promote and protect our brand names and reputation could make it more difficult for us to 
successfully attract job seekers, compete for customers or retain qualified personnel, which may have a material adverse effect on our 
business.

If we are unable to prevent others from using our intellectual property, our business may be materially and adversely affected.

Our intellectual property has been, and will continue to be, subject to various forms of theft and misappropriation. Competitors 
copy and distribute content from our platforms and from the training materials that we use, and utilize misleadingly similar Internet 
domain names and URLs in an effort to divert Internet traffic away from our websites. We are also susceptible to others copying our 
business model and methods. The legal protection of trademarks, trade names, copyrighted material, domain names, trade secrets, 
know-how and other forms of intellectual property in the PRC is significantly more limited than in the United States and many other 
countries and may afford us little or no effective protection. Preventing unauthorized use of our intellectual property is difficult, time 
consuming and expensive. Misappropriation of our content, trademarks and other intellectual property could divert significant 
business to our competitors, damage our brand names and reputation, and require us to initiate litigation that could be expensive and 
divert management resources from the operation of our businesses.

We rely heavily on our senior management team and key personnel, and the loss of any of their services could severely 
disrupt our business.

Our future success is highly dependent on the ongoing efforts of the members of our senior management and key personnel, in 
particular on Rick Yan, our chief executive officer. The loss of the services of one or more of our senior executives or key personnel, 
Mr. Yan in particular, may have a material adverse effect on our business, financial condition and results of operations. Competition 
for senior management and key personnel is intense, and the pool of suitable candidates is very limited, and we may not be able to 
retain the services of our senior executives or key personnel, or attract and retain senior executives or key personnel in the future.

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In addition, if Mr. Yan, any other members of our senior management or any of our other key personnel joins a competitor or 

forms a competing company, we may not be able to replace them easily and we may lose customers, business partners, key 
professionals and staff members. Each of our senior executives has entered into an employment agreement with us, which contains 
confidentiality and non-competition provisions. In the event of a dispute between any of our senior executives and us, we cannot 
assure you as to the extent, if any, that these provisions may be enforceable in the PRC due to uncertainties involving the PRC legal 
system.

If we are unable to attract and retain qualified personnel, our business process outsourcing, training and placement 
businesses may be materially and adversely affected.

The success of our business process outsourcing, training and placement services depends heavily on our ability to attract and 
retain skilled personnel. Our business of performing traditional human resource department functions such as payroll, benefits and 
compliance management and related services for customers on an outsourced basis depends on having personnel with expertise in 
local and national PRC government employment and tax regulations, payroll management and other human resource department 
functions. The success of our training business depends on personnel with the necessary skills to conduct and support our training 
seminars and other activities and services in this business. Similarly, our ability to provide high quality placement and executive 
search services depends on a dedicated team of consultants with expertise and relationships in the geographic markets and industries 
in which our clients seek candidates. If we are unable to attract and retain critical skilled personnel, our business process outsourcing, 
training and placement businesses may be materially and adversely affected.

If we are unable to successfully detect and prevent criminal actions or fraud perpetrated on us, we may be subject to liability 
and financial loss.

The management of our business process outsourcing services involves the collection of payments from our customers and the 

disbursement of funds on their behalf by our employees and agents. As a result, we are exposed to theft, embezzlement and other 
criminal and fraudulent activity by our employees, agents and third parties. If we are unable to successfully detect and prevent 
criminal or fraudulent activity, our results of operations and financial condition may be materially and adversely affected.

We operate in an evolving market, and our business and results of operations may suffer if we do not successfully manage 
our growth.

We operate in a rapidly evolving market. While we have grown significantly since we commenced operations in 1998, we intend 

to continue to expand in size and increase the number of services we provide. Our success in managing this growth will depend to a 
significant degree on the ability of the members of our senior management to operate effectively both independently and as a group.

As a growing company, we may encounter risks and difficulties including our potential failure to:

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implement our business model and strategy and adapt and modify them as needed;
increase awareness of our brands, protect our reputation and develop customer loyalty;
anticipate with any degree of certainty the behavioral and operational changes of our customers that have a significant 
impact on our business from time to time as they respond to evolving social, economic, regulatory and political changes in 
China;
manage our expanding operations and service offerings, including the integration of any acquisitions;
maintain adequate control of our expenses;
adequately and efficiently operate, maintain, upgrade and develop our websites, mobile applications and the other platforms 
and equipment we utilize in providing our services;
improve and develop financial and management information systems, controls and procedures;
attract, retain and motivate qualified personnel; and
anticipate and adapt to changing conditions in the human resource, online and other markets in which we operate as well as 
the impact of any changes in government regulation, mergers and acquisitions involving our competitors, technological 
developments and other significant competitive and market dynamics.

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Although we have achieved profitability for a period of time, we expect that our ongoing expansion will increase our operating 

expenses. In addition, new business initiatives may expose us to new challenges and uncertainties. Our historical results of operations 
should not be taken as indicative of the rate of growth, if any, or the level of profitability, if any, that can be expected in the future. If 
we do not successfully manage our growth, our business and results of operations may be materially and adversely affected.

We may not be able to successfully execute future acquisitions or efficiently manage any acquired business.

As part of our business expansion strategy, we may pursue acquisitions or investments in certain complementary or new 

businesses. The success of any acquisition will depend upon several factors, including:

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our ability to identify and acquire businesses on a cost-effective basis;
our ability to integrate acquired personnel, operations, products and technologies into our organization effectively; and
our ability to retain and motivate key personnel and to retain the clients of acquired firms.

Any such acquisition may require a significant commitment of management time, capital investment and other resources. If we 

are unable to effectively integrate an acquired business or are required to incur restructuring and other charges to complete an 
acquisition, our business, financial condition and results of operations may be materially and adversely affected. Also, if we use our 
equity securities as consideration for acquisitions, we may dilute the value of your ADSs.

In addition, our possible future acquisitions may expose us to other potential risks, including risks associated with unforeseen or 
hidden liabilities, the diversion of resources from our existing businesses and technologies, our inability to generate sufficient revenue 
to offset the costs, expenses of acquisitions and potential loss of, or harm to, relationships with employees and customers as a result of 
our integration of new businesses. The occurrence of any of these events could have a material and adverse effect on our ability to 
manage our business, our financial condition and our results of operations.

We may experience impairment of goodwill in connection with our acquisition of entities or other assets.

We are required to perform an annual goodwill impairment test. Goodwill can become impaired. We test goodwill for 

impairment annually or more frequently if events or changes in circumstances indicate possible impairment, but the fair value 
estimates involved require a significant amount of difficult judgment and assumptions. Our actual results may differ materially from 
our projections, which may result in the need to recognize impairment of some or all of the goodwill we recorded.

If we choose to develop or introduce new products and services outside of the human resource services industry in China, 
these efforts may not be successful, which could materially and adversely affect our financial condition and results of 
operations.

To leverage our large sales force, corporate customer base and brand names, we may expand the scope of services we provide 

and develop, introduce or invest in new products outside of the human resource services industry to increase our revenues. However, 
these efforts may not be successful. For example, our investment in a coupon advertising services company was sold at a loss in 2011. 
In the future, if we again choose to pursue products and services outside of the human resource services industry in China, we cannot 
assure you that we will be able to do so on a commercially viable basis or in a timely manner, or at all. Any of our efforts to begin or 
operate a business outside of the human resource services industry that are not successful may materially and adversely affect our 
financial condition and results of operations.

We may be subject to liability for placing advertisements with content that is deemed inappropriate.

PRC laws and regulations, such as the PRC Advertising Law which became effective on February 1, 1995 and its amendment 
which became effective on September 1, 2015, the Interim Measures for the Administration of Online Advertising promulgated by the 
State Administration for Industry and Commerce, or the SAIC (currently known as the PRC State Administration for Market 
Regulation, or the SAMR, since March 22, 2018), which became effective on September 1, 2016, the Circular on Launching a Special 
Program to Rectify Internet Advertisements promulgated by the SAIC, which became effective on February 9, 2018, and the PRC 
Electronic Commerce Law, which became effective on January 1, 2019, prohibit advertising companies from producing, distributing 
or publishing any advertisement that contains any content that violates laws and regulations, impairs the national dignity of the PRC, 
infringes upon personal and property safety, discloses privacy or state secrets, harms the physical and mental health of minors or the 
disabled, involves designs of the national flag, national emblem or national anthem or the music of the national anthem of the PRC, is 
reactionary, obscene, superstitious or absurd, is fraudulent, or disparages similar products. Advertisers, advertising companies and 
advertisement publishers are also required to distinguish online advertisement by the mark of “AD,” obtain an user’s prior consent 
before sending online advertisement, verify the content of online advertisement and properly display online advertisement. With 
regard to products or services displayed in the order of keyword auction or keyword bidding, a clear mark “AD” shall be affixed to the 
search results containing such products or services. If we are deemed to be in violation of such laws and regulations, we may be 
subject to penalties including confiscation of the illegal revenues, levying of fines and suspension or revocation of our business 
license, any of which may materially and adversely affect our business.

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We may be exposed to infringement or misappropriation claims by third parties, which, if successful, could cause us to pay 
significant damage awards.

Third parties may bring claims against us alleging patent, trademark or copyright infringement, or misappropriation of their 
creative ideas or formats, or other infringement of their proprietary intellectual property rights. Any such claims, regardless of merit, 
may involve us in time-consuming, costly litigation or investigation, divert significant management and staff attention, require us to 
enter into expensive royalty or licensing arrangements, prevent us from using important technologies, business methods, content or 
other intellectual property, result in monetary liability, or otherwise disrupt our operations.

We rely heavily on our information systems, and any failure to properly protect privacy and to maintain and secure our 
systems could seriously damage our reputation, disrupt our operations and harm our business.

The PRC Constitution states that PRC laws protect the freedom and privacy of communications of citizens and prohibit 
infringement of such basic rights, and the PRC Contract Law prohibits contracting parties from disclosing or misusing the trade 
secrets of the other party. The PRC General Provisions of the Civil Law protect citizens’ rights to privacy, provides that personal 
information should be protected by law and prohibits illegal collection, use, processing, transmission, trade, provision or publication 
of any personal information. Further, companies or their employees who illegally trade or disclose customer data may face criminal 
charges.

The Internet industry is facing significant challenges regarding information security and privacy. Certain data and services 
collected, provided or used by us in our systems or provided to and used by us, our partners, our customers or our job seekers contain 
confidential and private information, such as names, user IDs and passwords and payment or transaction related information. Our 
ability to store, retrieve, process, manage and protect substantial amounts of data and information, including our client and candidate 
databases, is an important part of our operations and a critical component of our success.

In recent years, PRC government authorities have enacted legislation on Internet use to protect personal information from 
unauthorized disclosure. In December 2012 and July 2013, the Standing Committee of the National People’s Congress and the MIIT 
issued new laws and regulations to enhance the legal protection of information security and privacy on the Internet, and also require 
Internet operators to take measures to ensure confidentiality of user information. The PRC Counter-Terrorism Law, which became 
effective on January 1, 2016, requires Internet service providers to prevent the dissemination of information containing terrorist or 
extremist content and conduct identity verification of individuals. The PRC Cyber Security Law, which became effective on June 1, 
2017, further requires Internet product and service providers to take proper measures to protect Internet security and the personal 
information of users. In January 2019, the Announcement of Launching Special Crackdown Against Illegal Collection and Use of 
Personal Information by Apps was promulgated and became effective immediately, under which, Internet application, or app, 
operators shall strictly fulfill their obligations regulated in the PRC Cyber Security Law when collecting and using personal 
information, and the relevant authorities will strengthen the supervision and punishment of the illegal collection and use of personal 
information.

While we strive to comply with all relevant data protection laws and regulations, any failure or perceived failure to comply may 

result in proceedings or actions against us by government entities or others, and could damage our reputation. Concerns about our 
practices and systems with regard to the collection, use, disclosure, or security of personal information or other privacy related 
matters, and any negative publicity on our information safety or privacy protection mechanism and policy, even if unfounded, could 
adversely affect our business. We must further develop and enhance our information systems to compete effectively and ensure our 
compliance with relevant laws and regulations, which may require significant staff and financial resources. If our online platforms, 
including our websites and mobile applications, and our other products and systems are not properly maintained and secured, our 
operations could be seriously disrupted and our business significantly harmed.

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Hacking and computer viruses may cause delays or interruptions on our systems and may reduce use of our services and 
damage our reputation and brand names.

Hacking and computer viruses may cause delays or other service interruptions on our systems. Hacking involves efforts to gain 
unauthorized access to information or systems or to cause intentional malfunctions, loss or corruption of data, software, hardware or 
other computer equipment. In addition, the inadvertent transmission of computer viruses could expose us to a material risk of loss or 
litigation and possible liability. Hacking and computer viruses could result in significant damage to our hardware and software 
systems and databases, disruptions to our business activities, including to our e-mail and other communications systems, breaches of 
security and the inadvertent disclosure of confidential or sensitive information, interruptions in access to our websites through the use 
of “denial of service” or similar attacks, and other material adverse effects on our operations. Although to date we have not been 
subject to significant targeted disruptions or hacking, and our websites and mobile applications have not gone off-line or been shut 
down for any significant period of time, we may incur significant costs to continue to protect our systems and equipment against the 
threat of, and to repair any damage caused by, hacking and computer viruses. Moreover, if hacking or a computer virus affects our 
systems and is highly publicized, our reputation and brand names could be materially damaged and use of our services may decrease.

If we do not appropriately maintain effective internal control over financial reporting, our business, results of operations and 
the market price of our ADSs may be materially and adversely affected.

We are subject to reporting obligations under the U.S. securities laws. The SEC, as required under Section 404 of the Sarbanes-

Oxley Act of 2002, adopted rules requiring every public company to include a management report on such company’s internal control 
over financial reporting in its annual report, which contains management’s assessment of the effectiveness of the company’s internal 
control over financial reporting. In addition, an independent registered public accounting firm must attest to and report on the 
effectiveness of the company’s internal control over financial reporting. Our management has concluded that our internal control over 
financial reporting was effective as of December 31, 2018. See “Item 15. Controls and Procedures.”

However, if we fail to maintain effective internal control over financial reporting in the future, our management and our 

independent registered public accounting firm may not be able to conclude that we have effective internal control over financial 
reporting at a reasonable assurance level. This could in turn result in the loss of investor confidence in the reliability of our financial 
statements and negatively impact the trading price of our ADSs. Furthermore, we have incurred and may need to incur additional costs 
and use additional management and other resources in an effort to comply with Section 404 of the Sarbanes-Oxley Act and other 
requirements going forward.

We have limited insurance coverage.

While we have insurance for some of our properties, vehicles and equipment, we do not maintain any business liability or 

disruption insurance coverage for our operations. Any business disruption, litigation or natural disaster might result in substantial costs 
and diversion of resources.

We face risks related to health epidemics and other natural disasters.

Our business could be adversely affected by the effects of avian flu, H1N1 flu, Severe Acute Respiratory Syndrome, or SARS, or 

another epidemic or outbreak. Health or other government regulations adopted in response to an epidemic or other outbreaks may 
require temporary closure of our offices or institute restrictions on travel which could adversely affect our ability to provide services to 
our customers throughout China. Our operations could also be disrupted if any of our employees were suspected of having the avian 
flu, H1N1 flu, SARS or other disease epidemics, which could require us to quarantine some or all of these employees or disinfect our 
offices. In addition, our results of operations could be adversely affected to the extent that an epidemic or outbreak harms the Chinese 
economy in general. We have not adopted any written preventive measures or contingency plans to combat any future epidemic.

We are also vulnerable to natural disasters and other calamities such as fire, floods, typhoons, earthquakes, power loss, 

telecommunications failures, break-ins, war, riots, terrorist acts or similar events. Any of the foregoing events may give rise to server 
interruptions, breakdowns, system failures, technology platform failures and Internet failures, which could cause the loss or corruption 
of data or malfunctions of software or hardware as well as adversely affect our ability to provide our services to users and harm our 
business. We have backup systems, but we cannot assure you that such backup systems will be adequate if there are problems, or that 
they will adequately protect us from the effects of any natural disaster or other calamity.

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Risks Related to Our Corporate Structure

If the PRC authorities determine that our past ownership structure was inconsistent with the requirements for operating 
certain of our businesses, we could be subject to sanctions.

The PRC government has regulated foreign ownership in entities providing advertising and human resource related services. 

Prior to March 2004, PRC laws and regulations prohibited foreign persons from owning a controlling interest in advertising entities. 
This foreign ownership restriction has been relaxed and foreign persons are now permitted to wholly own advertising entities in China. 
Foreign ownership in entities providing human resource related services was limited to 49% beginning in November 2003, and this 
ownership limitation has been increased to 70% for human resource services companies registered in several locations in the PRC. For 
a discussion of the limitations on foreign ownership governing our businesses, see “Item 4.B. Information on the Company —
Business Overview — Regulation — Limitations on Foreign Ownership of Our Businesses.”

Prior to our restructuring in May 2004, 51net.com Inc., or 51net, our British Virgin Islands subsidiary and a foreign entity, 

owned 99% of Qianjin Network Information Technology (Shanghai) Co., Ltd., or Tech JV, which in turn owned, and continues to 
own, 80% of Shanghai Qianjin Advertising Co., Ltd., or AdCo. AdCo owned 90% of its principal subsidiaries. In May 2004, we 
restructured our operations to comply with then existing PRC laws and regulations governing foreign ownership in entities conducting 
advertising and human resource related services. We have not received any waiver from the PRC government with respect to this past 
non-compliance.

If we or any of our subsidiaries or affiliated entities were found to have been in violation of PRC laws or regulations governing 

foreign ownership of advertising or human resource services businesses and the proper operation of our businesses, the relevant 
regulatory authorities would likely have broad discretion in dealing with such violation, including but not limited to:

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levying fines;
revoking business licenses;
blocking our websites;
restricting or prohibiting our use of proceeds from any capital raisings to finance our business and operations in China;
requiring us to restructure the ownership structure or operations of our subsidiaries or affiliated entities; and/or
requiring us to discontinue all or a portion of our business.

Any of these or similar actions could cause significant disruption to our business operations or render us unable to conduct a 
substantial portion of our business operations and may materially and adversely affect our business, financial condition and results of 
operations.

We rely on agreements with Qian Cheng, Run An and their respective shareholders to receive all of the beneficial interest of 
these entities. These contractual arrangements may not be as effective as direct ownership.

PRC laws and regulations currently limit foreign investment in entities providing human resource related services and in entities 

operating as Internet content providers. Tech JV and its subsidiaries conduct most of our operations and recognize most of our 
revenues. 50% of our equity interest in Tech JV is effectively held by Beijing Qian Cheng Si Jin Advertising Co., Ltd., or Qian Cheng, 
which is wholly owned by Beijing Run An Information Consultancy Co., Ltd., or Run An. Run An is jointly owned by two long-time 
members of our senior management, Jingwu Chen and Tao Wang. Through agreements with Qian Cheng, Run An and their respective 
shareholders, we have the substantial ability to control, bear all the economic risks of, and receive all the economic rewards from, 
Qian Cheng and Run An. As a result, we consolidate all of these interests for U.S. GAAP reporting purposes. For a description of 
these contractual arrangements, see “Item 7.B. Major Shareholders and Related Party Transactions — Related Party Transactions —
Contractual Arrangements Among Our Group Entities.”

Although we have been advised by our PRC legal counsel, Jun He Law Offices, that the contractual arrangements as described in 

this annual report are valid, binding and enforceable under current PRC laws, these arrangements may not be as effective as direct 
ownership of these businesses. For example, Qian Cheng, Run An and their respective shareholders could violate their contractual 
arrangements with us by refusing to make payments or otherwise refusing to perform their obligations necessary for us to realize the 
economic rewards from Qian Cheng and Run An. In any such event, we will have to rely on the PRC legal system to enforce our 
rights, which could have uncertain results. Any legal proceeding may disrupt our business, damage our reputation, divert our resources 
and incur substantial costs. See “— Risks Related to Doing Business in China — The PRC legal system has inherent uncertainties that 
could materially and adversely affect us.”

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If we are unable to enforce our rights, or if we suffer any significant delays or other obstacles in the process of enforcing these 

contractual arrangements, we may be unable to receive all of the economic rewards from Qian Cheng and Run An. If we are unable to 
consolidate Qian Cheng and Run An, and their equity interest in Tech JV, our results of operations would be materially reduced. In 
addition, a significant disruption in these contractual relationships as a result of governmental sanction or otherwise could result in our 
being required to restructure our operations which could require a significant expenditure of resources.

The shareholders of our affiliated Chinese entities may have potential conflicts of interest with us, which may adversely affect 
our business.

The principal shareholders of our affiliated entity, Run An, are Jingwu Chen and Tao Wang, and our other affiliated entity, Qian 

Cheng, is wholly owned by Run An. Although Messrs. Chen and Wang are contractually obligated, or obligated as a result of their 
fiduciary duty to our company, to act in good faith and in our best interest, potential conflicts of interest between their duties to our 
company and our affiliated Chinese entities may arise. When conflicts of interest arise, Messrs. Chen and Wang may not act entirely 
in our interests and any such conflicts of interest may not be resolved in our favor. If we cannot resolve any conflict of interest or 
dispute between us and the shareholders of our affiliated entities, we would have to rely on legal proceedings, which could disrupt our 
business, incur significant costs, distract management and subject us to substantial uncertainty as to the outcome of any such legal 
proceedings. See “— Risks Related to Doing Business in China — The PRC legal system has inherent uncertainties that could 
materially and adversely affect us.”

The PRC laws and regulations governing our business operations and contractual arrangements are uncertain, and if we are 
found to be in violation, we could be subject to sanctions. In addition, any changes in such PRC laws and regulations may 
have a material and adverse effect on our business.

There are substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including but not 
limited to the laws and regulations governing our business, or the enforcement and performance of our contractual arrangements in the 
event of the imposition of statutory liens, death, bankruptcy and criminal proceedings. We and our subsidiaries are considered foreign 
persons or foreign funded enterprises under PRC laws, and, as a result, we are required to comply with PRC laws and regulations, 
including those governing foreign ownership in the human resource services and Internet content industries. These laws and 
regulations may be subject to future changes, and their official interpretation and enforcement may involve substantial uncertainty. 
The effectiveness of newly enacted laws, regulations or amendments may be delayed, resulting in detrimental reliance by foreign 
investors. New laws and regulations that affect existing and proposed future businesses may also be applied retroactively. Licenses, 
permits and beneficial treatments issued or granted to us by relevant governmental bodies may be revoked at a later time under 
contrary findings of higher regulatory bodies. We cannot predict what effect the interpretation of existing or new PRC laws or 
regulations may have on our businesses. As a result of these substantial uncertainties, we cannot assure you that we will not be found 
in violation of any existing or future PRC laws or regulations.

According to PRC laws, trademark license agreements are required to be filed with the Trademark Office of the SAIC for the 
record. Under a trademark license agreement dated as of August 15, 2000, and supplemented and amended as of August 15, 2005, 
August 15, 2010 and August 14, 2018, WFOE has granted to Tech JV the right to use certain trademarks in the PRC. The trademark 
license agreement has not been filed with the Trademark Office of the SAIC, and as such it may not be enforceable against bona fide 
third parties until completion of such registration.

In or around September 2011, various media sources reported that the China Securities Regulatory Commission, or the CSRC, 
had prepared a report proposing regulating the use of variable interest entity, or VIE, structures or contractual arrangements, such as 
ours, in industry sectors subject to foreign investment restrictions in China and overseas listings by PRC-based companies. However, 
it is unclear whether the CSRC officially issued or submitted such a report to a higher level government authority or what any such 
report provides, or whether any new PRC laws or regulations relating to VIE structures will be adopted or if adopted, what they would 
provide.

On March 22, 2018, the General Office of the State Council promulgated the Notice of the General Office of the State Council 

on Forwarding the Opinions of the China Securities Regulatory Commission on Launching Pilot Projects for the Domestic Issuance of 
Shares or Depositary Receipts by Innovative Enterprises, which became effective immediately, according to which, for the pilot 
enterprises that have a protocol control structure, the CSRC shall distinguish the different situations and prudently handle them in 
accordance with the law jointly with the relevant authorities. Although the PRC government’s attitude towards the VIE structure is 
still conservative and prudent, it was the first time that the State Council and the CSRC have recognized the VIE structure in official 
documents.

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On January 19, 2015, the PRC Ministry of Commerce, or the MOFCOM, published the first draft of the PRC Foreign Investment 

Law, or the First Draft FIL, on its official website for public review and comment. Among other things, the First Draft FIL expanded 
the definition of foreign investment and introduced the principle of “actual control” in determining whether a domestic enterprise is 
considered a foreign-invested enterprise. In addition to control through direct or indirect ownership or equity, the First Draft FIL 
included control through contractual arrangements within the definition of “actual control.” Under the First Draft FIL, VIEs would 
have been deemed as foreign-invested enterprises, if they were ultimately “controlled” by foreign investors, and would not be allowed, 
or would be subject to foreign investment restrictions and prohibitions.

On January 29, 2019, the National People’s Congress published the second draft of the PRC Foreign Investment Law, or the FIL, 

which was voted and passed on March 15, 2019 and will come into effect on January 1, 2020. Compared with the First Draft FIL in 
2015, the scope of foreign investment in the FIL is significantly narrower and limited to the establishment of foreign-invested 
enterprises by foreign investors in China by means of new set-up or merger/acquisitions. The FIL no longer includes “control or own 
interests of domestic enterprises by contract, trust or other means” within the scope of foreign investment, while still providing the 
“catch-all clause” to include any investments made by foreign investors in China through other means as provided by laws, 
administrative regulations or State Council provisions. Therefore, although the FIL does not clearly deem VIEs as foreign-invested 
enterprises, it is possible that future regulations or interpretations may provide otherwise, as a result of which, our business, financial 
condition and results of operations may be adversely affected.

Although we believe our business operations and contractual arrangements are in compliance with current PRC regulations, if we 

or any of our subsidiaries or affiliated entities or any of our contractual arrangements are found to be or to have been in violation of 
any existing or future PRC laws or regulations, the relevant regulatory authorities would likely have broad discretion in dealing with 
such violation, including but not limited to:

(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)

levying fines;
revoking business licenses;
blocking our websites;
restricting or prohibiting our use of proceeds from any capital raisings to finance our business and operations in China;
requiring us to restructure the ownership structure or operations of our subsidiaries or affiliated entities; and/or
requiring us to discontinue all or a portion our business.

Any of these or similar actions could cause significant disruption to our business operations or render us unable to conduct a 
substantial portion of our business operations and may materially and adversely affect our business, financial condition and results of 
operations. We are unable to quantify the likelihood that any sanctions would be imposed or the magnitude of the effect of any such 
sanctions on our business, financial condition or results of operations.

The contractual arrangements with our affiliated Chinese entities may be subject to scrutiny by the PRC tax authorities and 
result in adverse tax consequences to us.

Under applicable PRC laws and regulations, arrangements and transactions among related parties may be subject to audit or 

challenge by the PRC tax authorities. If the PRC tax authorities determine that the contractual arrangements with our affiliated 
Chinese entities were not entered into on an arm’s length basis and therefore constitute a favorable transfer pricing, we could face 
material and adverse tax consequences. A transfer pricing adjustment could, among other things, result in an increase in the PRC tax 
liabilities of our affiliated Chinese entities. In addition, the PRC tax authorities may impose late payment fees and other penalties for 
the adjusted but unpaid taxes according to applicable regulations. Our net income may be materially reduced if our affiliated Chinese 
entities’ tax liabilities increase.

Our subsidiaries face limitations on paying dividends or making other distributions to us.

We are a holding company and rely substantially on dividends, royalty payments and license fees paid under trademark license 
agreements and certain other contractual arrangements paid to us by our subsidiaries and affiliated entities in the PRC to finance our 
operations and to pay dividends to our shareholders. These royalty payments and license fees paid under trademark license agreements 
and certain other contractual arrangements do not require governmental or other third party approval. However, the payment of 
dividends in China is subject to certain restrictions and taxes. PRC regulations currently permit payment of dividends only out of 
accumulated profits as determined in accordance with PRC accounting standards and regulations.

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Our subsidiaries and affiliated entities in the PRC are also required to set aside a portion of their after-tax profits according to 
PRC accounting standards and regulations to fund certain reserve funds that are not distributable as cash dividends. In addition, the 
PRC government imposes controls on the convertibility of the Renminbi into foreign currencies and, in certain cases, the remittance of 
currency out of the PRC, and such controls are stringent. We may also experience difficulties in completing the administrative 
procedures necessary to obtain and remit foreign currency. See “Item 4.B. Information on the Company — Business Overview —
Regulation — Regulations Relating to Foreign Currency Exchange” and “— Regulations Relating to Dividend Distribution.” If we or 
any of our subsidiaries are unable to receive all of the revenues from our operations through these contractual or dividend 
arrangements, we may be unable to effectively finance our operations or pay dividends on our common shares.

Risks Related to Doing Business in China

Our business could be affected by changes in China’s economic, political, regulatory or social conditions or government 
policies.

The PRC economy differs from the economies of most developed countries in many respects, including the amount of 

government involvement, level of development, growth rate, control of foreign exchange and allocation of resources. While the PRC 
economy has experienced significant growth over the past decades, growth has been uneven, both geographically and among various 
sectors of the economy. We cannot assure you that the Chinese economy will continue to grow, or that if there is growth, such growth 
will be steady and uniform, or that if there is a slowdown, such slowdown will not have a negative effect on our business. We cannot 
assure you that the various macroeconomic measures and monetary policies adopted by the PRC government to guide economic 
growth and the allocation of resources will be effective in sustaining the fast growth rate of the Chinese economy. In addition, even if 
these measures benefit the overall Chinese economy, they may impact the hiring behavior of employers and reduce the level of 
expenditures on human resource services, which would adversely affect our results of operations and financial condition. The PRC 
government could determine to develop and support government owned or controlled human resource enterprises in direct competition 
with us. The PRC government could also determine to more closely regulate the telecommunications, Internet or human resource 
industries, which could impose additional regulatory costs and burdens on us.

We may be adversely affected by the complexity, uncertainties and changes in PRC regulation of Internet-related business 
and companies.

The PRC government extensively regulates the Internet industry, including foreign ownership of, and the licensing and permit 

requirements pertaining to, companies in the Internet industry. These Internet-related laws and regulations are relatively new and 
evolving, and their interpretation and enforcement involve significant uncertainties. As a result, in certain circumstances it may be 
difficult to determine what actions or omissions may be deemed to be in violation of applicable laws and regulations. Our failure to 
comply with applicable PRC Internet regulations could subject us to severe sanctions.

In July 2006, the MIIT issued the Notice on Strengthening the Administration of Foreign Investment in the Operation of Value-

Added Telecommunications Business, or the MIIT Notice. According to the MIIT Notice, foreign investors can only operate a 
telecommunications business in China by establishing a telecommunications enterprise with a valid telecommunications business 
operation license. Domestic value-added telecommunications services license holders are prohibited from leasing, transferring or 
selling telecommunications business operation licenses to foreign investors in any form, and from providing any resource, sites or 
facilities to foreign investors to facilitate the illegal operation of a telecommunications business in China. The MIIT Notice also 
requires that value-added telecommunications services license holders (including their shareholders) directly own the domain names 
and registered trademarks used by such value-added telecommunications services license holders in their daily operations. The MIIT 
Notice further requires each value-added telecommunications services license holder to have the necessary facilities for its approved 
business operations and to maintain such facilities in the regions covered by its license. Tech JV, our operating entity which provides 
online recruitment services, has obtained a value-added telecommunications business operation license permitting it to provide 
information service via the Internet and mobile networks.

The interpretation and application of existing PRC laws, regulations and policies and possible new laws, regulations or policies 
relating to the Internet industry have created substantial uncertainties regarding the legality of existing and future foreign investments 
in, and the businesses and activities of, Internet businesses in China. If new laws and regulations are promulgated, additional licenses 
may be required for our operations. If our operations do not comply with these new regulations at the time they become effective, or if 
we fail to obtain any licenses required under these new laws and regulations, we could be subject to penalties. We cannot assure you 
that relevant government authorities will not adopt new laws or regulations in the future which may be burdensome on our business or 
cause substantial compliance costs to us, nor can we assure you that we will always be able to comply with such laws and regulations.

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The PRC legal system has inherent uncertainties that could materially and adversely affect us.

The PRC legal system is based upon written statutes. Prior court decisions may be cited for reference but are not binding on 
subsequent cases and have limited value as precedents. Since 1979, the PRC legislative bodies have promulgated laws and regulations 
dealing with economic matters such as foreign investment, corporate organization and governance, commerce, taxation and trade. The 
overall effect of legislation over the past decades has significantly increased the protections afforded to various forms of foreign or 
private-sector investment in China. However, since these laws and regulations are relatively new and the PRC legal system continues 
to rapidly evolve, the interpretations of many laws, regulations and rules are not always uniform and enforcement of these laws, 
regulations and rules involve uncertainties. In addition, the PRC legal system is based in part on government policies and internal 
rules (some of which are not published in a timely manner or at all) that may have retroactive effect. As a result, we may be unaware 
of our violation of these policies and rules until some time later.

Any administrative and court proceedings in China may be protracted, resulting in substantial costs and diversion of resources 

and management attention. Since PRC administrative and court authorities have significant discretion in interpreting and 
implementing statutory and contractual terms, it may be more difficult to evaluate the outcome of administrative and court 
proceedings and the level of legal protection we enjoy. These uncertainties may impede our ability to enforce the contracts we have 
entered into and could materially and adversely affect our business, financial condition and results of operations.

The discontinuation of preferential tax treatments currently available in the PRC could have a material and adverse effect on 
our financial condition and results of operations.

The PRC Enterprise Income Tax Law, or the EIT Law, which became effective on January 1, 2008 and was amended on 
February 24, 2017 and December 29, 2018, respectively, applies a uniform 25% enterprise income tax, or EIT, rate to both foreign-
invested enterprises and domestic enterprises. Subject to certain factors described in the EIT Law and related regulations, an enterprise 
may benefit from a preferential tax rate of 15% under the EIT Law if it qualifies as a “High and New Technology Enterprise,” or 
HNTE.

In December 2009, our main operating subsidiary, Tech JV, was designated by relevant local authorities in Shanghai as a HNTE 

and became subject to a preferential tax rate of 15%. Tech JV is entitled to this preferential 15% tax rate as long as it maintains the 
required qualifications, which is subject to review every three years. In 2018, its preferential tax status was renewed and is valid 
through 2020. We cannot assure you that Tech JV will continue to qualify as a HNTE when it is subject to reevaluation in the future. 
If Tech JV does not maintain its status as a HNTE and the EIT rates of our PRC subsidiaries increase, our financial condition and 
results of operations could be materially and adversely affected.

Dividends we receive from our PRC subsidiaries are subject to PRC withholding tax.

Under the EIT Law and related regulations, dividends, interests, rent or royalties payable by a foreign-invested enterprise, such 

as our PRC subsidiaries, to any of its foreign non-resident enterprise investors shall be subject to a 10% withholding tax, and proceeds 
from the disposition of assets (after deducting the net value of such assets as determined under PRC tax laws) by such foreign 
enterprise investor shall be subject to a 10% tax, unless such foreign enterprise investor’s jurisdiction of incorporation has a tax treaty 
with China that provides for a reduced rate of tax. We are incorporated in the Cayman Islands which does not have such a tax treaty 
with China. Undistributed profits earned by foreign-invested enterprises prior to January 1, 2008 are exempted from any withholding 
tax.

We may be deemed a PRC resident enterprise under the EIT Law, which could subject us to PRC taxation on our global 
income and may have a material adverse effect on our results of operations.

Under the EIT Law and its implementation rules, enterprises incorporated under the laws of jurisdictions outside China with their 

“de facto management bodies” located within China may be considered PRC resident enterprises and therefore subject to an EIT rate 
of 25% on their worldwide income. Under the implementation regulations issued by the State Council, relating to the EIT Law, “de 
facto management bodies” is defined as the bodies that have material and overall management control over the production and 
business operations, personnel, accounts and properties of an enterprise. In April 2009, the PRC State Administration of Taxation, or 
the SAT, issued the Circular on Identification of China-Controlled Overseas-Registered Enterprises as Resident Enterprises on the 
Basis of Actual Management Organization, or Circular 82, which further provided certain specific criteria for determining whether the 
“de facto management body” of a PRC-controlled offshore incorporated enterprise is located in the PRC. For more details about these 
criteria, please refer to “Item 10.E. Additional Information — Taxation — People’s Republic of China Taxation.” Although Circular 
82 only applies to offshore enterprises controlled by enterprises or an enterprise group located within the PRC, the determining criteria 
set forth in Circular 82 may reflect the tax authorities’ general position on how the “de facto management body” test may be applied in 
determining the tax resident status of offshore enterprises. We are a Cayman Islands holding company and substantially all of our 
operational management is based in China. As the tax resident status of an enterprise is subject to the determination by the PRC tax 
authorities and uncertainties remain with respect to the interpretation of the term “de facto management body” as applicable to our 
offshore entities, we cannot assure you that we will not be considered as a PRC tax resident enterprise. If we are considered to be an 
enterprise established outside China with “de facto management bodies” located in China and thus a resident enterprise, we may be 
subject to the uniform 25% EIT rate as to our global income, which could have a material adverse effect on our results of operations.

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If we are considered a PRC resident under the EIT Law, dividends payable to foreign investors and gains on the sale of our 
common shares or ADSs by our foreign investors may become subject to PRC taxation.

If we are considered to be a PRC resident enterprise under the EIT Law, any dividends payable to non-resident enterprise holders 

of our common shares or ADSs may be treated as income derived from sources within the PRC and therefore subject to a 10% 
withholding tax (or 20% in the case of non-resident individual holders) unless an applicable income tax treaty provides otherwise. In 
addition, capital gains realized by non-resident enterprise holders upon the disposition of our common shares or ADSs may be treated 
as income derived from sources within the PRC and therefore subject to 10% income tax (or 20% in the case of non-resident 
individual holders) unless an applicable income tax treaty provides otherwise. If we are required under the EIT Law to withhold PRC 
income tax on dividends payable to our non-PRC investors or if you are required to pay PRC income tax on any gains realized from 
the transfer of our common shares or ADSs, the value of your investment in our common shares or ADSs may be materially and 
adversely affected.

We face uncertainty from the PRC’s Circular on Strengthening the Management of Enterprise Income Tax
Collection of Income Derived by Non-Resident Enterprises from Equity Transfers.

The SAT issued the Circular on Strengthening the Management of Enterprise Income Tax Collection of Income Derived by Non-

Resident Enterprises from Equity Transfers, or Circular 698, in December 2009, which addresses the transfer of equity by non-PRC 
tax resident enterprises. Circular 698 became effective retroactively on January 1, 2008. Under Circular 698, where a non-resident 
enterprise transfers the equity interests of a PRC resident enterprise indirectly by disposition of the equity interests of an overseas 
holding company, or an Indirect Transfer, it is required to report such Indirect Transfer to the PRC tax authority if the overseas 
holding company is located in a tax jurisdiction that has an effective tax rate of less than 12.5% or does not levy tax on such foreign-
sourced capital gains of its residents. If the overseas holding company mainly serves as a tax avoidance vehicle and does not have any 
reasonable business purpose, the PRC in-charge tax authority may, upon verification of the SAT, disregard the overseas holding 
company and re-characterize the Indirect Transfer by referring to its economic essence, and as a result, the overseas controlling party 
may be subject to a 10% PRC tax for the capital gains realized from the Indirect Transfer.

On February 3, 2015, the SAT issued the Bulletin on Several Issues of Enterprise Income Tax on Income Arising from Indirect 

Transfers of Property by Non-Resident Enterprises, or Bulletin 7, which supersedes the provisions of Circular 698 in relation to 
Indirect Transfers, while the other provisions of Circular 698 remain in force. Bulletin 7 introduces a new tax regime that is 
significantly different from that under Circular 698. Bulletin 7 extends its tax jurisdiction to not only include Indirect Transfers as set 
forth under Circular 698 but also transactions involving the transfer of real property in China and the assets of an establishment or 
place situated in China, through the offshore transfer of a foreign intermediate holding company. Under Bulletin 7, if an Indirect 
Transfer is re-characterized as a direct transfer, the transaction will be subject to (i) 25% EIT rate on the gains derived from the 
transfer of the property of an establishment or place situated in China, or (ii) 10% EIT rate on the gains derived from the transfer of 
real property situated in China or equity interests in PRC resident enterprises, unless an applicable tax treaty provides otherwise. 
Moreover, Bulletin 7 provides clearer criteria than Circular 698 on how to assess reasonable commercial purposes and has introduced 
safe harbors for internal group restructurings and the purchase and sale of equity through a public securities market. However, Bulletin 
7 also brings challenges to both the foreign transferor and transferee of the Indirect Transfer as they are required to make a self-
assessment of whether the transaction should be subject to PRC tax and to file or withhold the PRC tax accordingly. Both the 
transferor and the transferee may be subject to penalties under PRC tax laws if the transferee fails to withhold the taxes and the 
transferor fails to pay the taxes.

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On October 17, 2017, the SAT issued the Bulletin on Issues Concerning the Withholding of Enterprise Income Tax at Source on 
Non-Resident Enterprises, or Bulletin 37, which repeals Circular 698 effective on December 1, 2017. Bulletin 37 further elaborates on 
the taxable income from equity transfer, which is the balance of deducting the equity’s net value from the total income from equity 
transfer. The equity’s net value refers to (i) the capital actually contributed by the equity transferor when it invested in the PRC 
resident enterprise, or (ii) the actual cost at which the equity transferor bought such equities from its predecessor. Where such equity 
depreciates or appreciates during the shareholding by the transferor, and the amount depreciated or appreciated can be determined 
pursuant to the regulations issued by the relevant finance and tax authorities, such equity’s net value should be adjusted accordingly.

We face uncertainties with respect to the reporting and consequences of private equity financing transactions, share exchange or 

other transactions involving the transfer of shares in our company by investors that are non-PRC resident enterprises, or sale or 
purchase of shares in other non-PRC resident companies or other taxable assets by us. The transferors and transferees may be subject 
to the tax filing and withholding or tax payment obligation, while our PRC subsidiaries may be requested to assist in the filing. 
Furthermore, we may be required to spend valuable resources to comply with Bulletin 7 and Bulletin 37, or to establish that we should 
not be taxed under Bulletin 7 and Bulletin 37, any of which could have an adverse effect on our financial condition and results of 
operations.

The PRC tax authorities have discretion under Bulletin 7 and Bulletin 37 to make adjustments to the taxable capital gains based 

on the difference between the fair value of the taxable assets transferred and cost of investment. We have made acquisitions in the past 
and may conduct additional acquisitions in the future. If the PRC tax authorities make adjustments to the taxable income of 
transactions under Bulletin 7 and Bulletin 37, our income tax costs associated with such potential acquisitions will increase, which 
may have an adverse effect on our financial condition and results of operations.

Certain PRC regulations may make it more difficult for us to pursue growth through acquisitions in China.

Certain PRC regulations and rules establish additional procedures and requirements for mergers and acquisitions in China. Under 

the PRC Anti-Monopoly Law, companies undertaking acquisitions relating to businesses in China must notify the anti-monopoly 
enforcement agency, in advance of any transaction where the parties’ revenues in the China market exceed certain thresholds and the 
buyer would obtain control of, or decisive influence over, the other party. Under the FIL, where a foreign investor acquires any 
domestic enterprise in the PRC or participates in the concentration of business operators by other means (i.e., obtaining control over or 
decisive influence on other business operators by means of merger, acquisition of equity interests or assets, or contracts, etc., as 
defined in the PRC Anti-Monopoly Law), it is subject to review on concentration of business operators pursuant to the PRC Anti-
Monopoly Law. In addition, six PRC regulatory agencies, including the MOFCOM, the State-Owned Assets Supervision and 
Administration Commission, the SAT, the SAIC, the CSRC and the PRC State Administration of Foreign Exchange, or the SAFE, 
jointly adopted the Regulations on Mergers and Acquisitions of Domestic Enterprises by Foreign Investors, or the M&A Rules, which 
became effective on September 8, 2006 and was amended on June 22, 2009. The M&A Rules require that the MOFCOM be notified 
in advance of any change-of-control transaction in which a foreign investor takes control of a PRC domestic enterprise, if (i) any 
important industry is concerned, (ii) such transaction involves factors that have or may have impact on the national economic security, 
or (iii) such transaction will lead to a change in control of a domestic enterprise which holds famous trademarks or PRC time-honored 
brands. Complying with the requirements of the relevant regulations to complete acquisitions could be time-consuming, and any 
required approval processes may delay or inhibit our ability to complete transactions, which could affect our ability to expand our 
business.

PRC regulation of direct investment and loans by offshore holding companies to PRC entities may delay or limit us from 
making capital contributions or loans to our PRC subsidiaries.

Any capital contributions or loans that we, as an offshore entity, make to our PRC subsidiaries are subject to PRC regulations. 

For example, none of our loans to a PRC subsidiary can exceed the difference between its total amount of investment and its 
registered capital approved under relevant PRC laws, and the loans must be registered with the local branch of the SAFE. Our capital 
contributions to our PRC subsidiaries must be approved by or filed with the MOFCOM or its local counterpart. We cannot assure you 
that we will be able to complete the necessary registration or obtain the necessary approval on a timely basis, or at all. If we fail to 
complete the necessary registration or obtain the necessary approval, our ability to make loans or equity contributions to our PRC 
subsidiaries may be negatively affected, which could adversely affect our PRC subsidiaries’ liquidity and their ability to fund their 
working capital and expansion projects and meet their obligations and commitments.

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Our business has benefitted from financial incentives granted by local governments. The elimination of these incentives or 
changes to local government policies would materially affect our results of operations.

Local governments in China have granted financial incentives from time to time to some of our PRC subsidiaries as part of their 

efforts to encourage and support the development of local businesses. We received approximately RMB97.1 million, RMB86.3 
million and RMB173.8 million (US$25.3 million) in financial incentives from local governments in 2016, 2017 and 2018, 
respectively. The timing, amount and criteria of incentives are determined within the sole discretion of the local government 
authorities and cannot be expected or predicted before we actually receive any incentive. Local governments may decide to reduce or 
eliminate incentives or change their policies at any time, and we cannot assure you of the continued availability of these incentives. 
Any reduction or elimination of incentives would materially and adversely affect our results of operations.

If the chops of our PRC subsidiaries and affiliated entities are not kept safely, are stolen, or are misused or misappropriated 
by unauthorized persons, our business and operations could be materially and adversely affected.

In the PRC, a company chop or seal serves as the legal representation of the company to third parties even when unaccompanied 

by a signature. Each legally registered company in the PRC is required to have a company chop, which must be registered with the 
local public security bureau and the local administration for industry and commerce. In addition to this mandatory chop, companies 
may have several other chops which can be used for specific purposes. The chops of our PRC subsidiaries and affiliated entities are 
held securely by personnel designated or approved by us in accordance with our internal control procedures. To the extent these chops 
are not kept safely, are stolen, or are misused or misappropriated by unauthorized persons, the corporate governance of these entities 
could be severely and adversely compromised. As a result, these corporate entities may be bound to abide by the terms of any 
documents so chopped, even if they were chopped by an individual who lacked the requisite power and authority to do so, which may 
require us to take legal action, divert resources and management attention, and could materially and adversely affect our business and 
operations.

Fluctuations in exchange rates may have a material and adverse effect on our results of operations and the value of your 
investment.

The value of the Renminbi against the U.S. dollar and other currencies may fluctuate and is affected by, among other things, 
changes in China’s political and economic conditions. The conversion of the Renminbi into foreign currencies, including the U.S. 
dollar, has been based on rates set by the People’s Bank of China. In July 2005, the PRC government changed its decades-old policy 
of pegging the value of the Renminbi to the U.S. dollar, and the Renminbi appreciated by more than 20% against the U.S. dollar 
between July 2005 and July 2008. Between July 2008 and June 2010, this appreciation halted and the exchange rate between the 
Renminbi and the U.S. dollar remained within a narrow band. Since June 2010, the Renminbi has fluctuated against the U.S. dollar, at 
times significantly and unpredictably. It is difficult to predict how market forces or PRC or U.S. government policy may impact the 
exchange rate between the Renminbi and the U.S. dollar in the future.

Substantially all of our revenues and costs are denominated in the Renminbi. Any significant revaluation of the Renminbi may 

materially and adversely affect our cash flows, revenues, earnings and financial position, and the value of, and any dividends payable 
on, our ADSs in U.S. dollars. To the extent that we need to convert U.S. dollars into Renminbi for our operations, appreciation of the 
Renminbi against the U.S. dollar would have an adverse effect on the Renminbi amount we would receive from the conversion. 
Conversely, if we decide to convert our Renminbi into U.S. dollars for the purpose of making payments for dividends on our common 
shares or ADSs, for strategic acquisitions or investments, or for other business purposes, appreciation of the U.S. dollar against the 
Renminbi would have a negative effect on the U.S. dollar amount available to us. In addition, appreciation or depreciation in the value 
of the Renminbi relative to the U.S. dollar would affect our financial results reported, regardless of any underlying change in our 
business or results of operations, as the Renminbi is our reporting currency.

Governmental control of currency conversion may affect the value of your investment.

The PRC government imposes controls on the convertibility of the Renminbi into foreign currencies and, in certain cases, the 

remittance of currency out of China, and such controls are stringent. We receive substantially all of our revenues in Renminbi, which 
is currently not a freely convertible currency. Under our current structure, our income will be primarily derived from dividend 
payments from our PRC subsidiaries and other payments such as royalty and licensing fees. Shortages in the availability of foreign 
currency may restrict the ability of our PRC subsidiaries and our affiliated entities to remit sufficient foreign currency to pay 
dividends, royalty payments or other fees to us, or otherwise satisfy their foreign currency dominated obligations. Under existing PRC 
foreign exchange regulations, payments of current account items, including profit distributions, interest payments and expenditures 
from the transaction, can be made in foreign currencies without prior approval from the SAFE, by complying with certain procedural 
requirements. However, approval from appropriate governmental authorities is required where Renminbi is to be converted into 
foreign currency and remitted out of China to pay capital expenses such as the repayment of bank loans denominated in foreign 
currencies. The PRC government may also at its discretion restrict access in the future to foreign currencies for current account 
transactions. If the foreign exchange control system prevents us from obtaining sufficient foreign currency to satisfy our currency 
demands, we may not be able to pay dividends in foreign currencies to our shareholders, including holders of our ADSs.

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PRC regulations relating to offshore investment activities by PRC residents may increase our administrative burden and 
adversely impact our business and prospects. If our shareholders who are PRC residents fail to make any required 
registrations or filings under such regulations, we may be unable to distribute profits and may become subject to liability 
under PRC laws.

The SAFE promulgated the Notice on Issues Relating to the Administration of Foreign Exchange in Fund-Raising and Round-

Trip Investment Activities of Domestic Residents Conducted via Offshore Special Purpose Companies, or Circular 75, which became 
effective on November 1, 2005, requiring PRC residents to register with local branches of the SAFE before establishing or controlling 
any company outside of China for the purpose of raising funds from overseas to acquire or exchange the assets of, or acquiring equity 
interests in, PRC entities held by such PRC residents. On July 4, 2014, the SAFE promulgated the Circular on Relevant Issues 
Concerning Foreign Exchange Control on Domestic Residents’ Offshore Investment and Financing and Round-Trip Investment 
through Special Purpose Vehicles, or Circular 37, which superseded Circular 75. Circular 37 requires PRC residents to register with 
local branches of the SAFE in connection with their direct establishment or indirect control of an offshore entity, for the purpose of 
overseas investment and financing, with such PRC residents’ legally owned assets or equity interests in domestic enterprises or 
offshore assets or interests, referred to in Circular 37 as a “special purpose vehicle.” Circular 37 further requires amendment to the 
registration in the event of any significant changes with respect to the special purpose vehicle, such as increase or decrease of capital 
contributed by PRC individuals, share transfer or exchange, merger, division or other material event. In the event that a PRC 
shareholder holding interests in a special purpose vehicle fails to fulfill the required SAFE registration, the PRC subsidiaries of that 
special purpose vehicle may be prohibited from making profit distributions to the offshore parent and from carrying out subsequent 
cross-border foreign exchange activities, and the special purpose vehicle may be restricted in its ability to contribute additional capital 
into its PRC subsidiary. Moreover, failure to comply with the various SAFE registration requirements described above could result in 
liability under PRC law for evasion of foreign exchange controls. On February 13, 2015, the SAFE promulgated the Notice on Further 
Simplifying and Improving Foreign Exchange Administration Policy on Direct Investment, or Circular 13, which became effective on 
June 1, 2015. Pursuant to Circular 13, entities and individuals are required to apply for foreign exchange registration of foreign direct 
investment and overseas direct investment, including those required under Circular 37, with qualified banks, instead of the SAFE. The 
qualified banks, under the supervision of the SAFE, will directly review the applications and process the registration.

We have notified beneficial owners of common shares of our company who we know are PRC residents of their filing obligation. 

However, we may not be aware of the identities of all of our beneficial owners who are PRC residents. We do not have control over 
our beneficial owners and cannot assure you that all of our PRC-resident beneficial owners have fully complied or will fully comply 
with Circular 37 and subsequent implementation rules. For example, we are not aware of available registration procedures for PRC 
residents that are non-PRC passport holders, which makes our beneficial owners who are foreign citizens residing in China currently 
unable to comply with these regulations. The failure or inability of our PRC-resident beneficial owners to comply with the registration 
procedures set forth therein may subject them to fines and legal sanctions and may also limit our ability to contribute additional capital 
into our PRC subsidiaries, limit our PRC subsidiaries’ ability to distribute profits to our company or otherwise adversely affect our 
business, financial condition and results of operations.

Any failure to comply with PRC regulations regarding the registration requirements for employee stock incentive plans may 
subject the PRC plan participants or us to fines and other legal or administrative sanctions.

In March 2007, the SAFE promulgated the Application Procedure of Foreign Exchange Administration for Domestic Individuals 

Participating in Employee Stock Holding Plan or Stock Option Plan of Overseas-Listed Company, or the Stock Option Rule, to 
regulate foreign exchange procedures for PRC individuals participating in employee stock holding and stock option plans of overseas 
companies. On February 15, 2012, the SAFE promulgated the Circular on Certain Foreign Exchange Issues Relating to Domestic 
Individuals’ Participation in Stock Incentive Plan of Overseas-Listed Company, or the New Stock Option Rule. Upon the 
effectiveness of the New Stock Option Rule on February 15, 2012, the Stock Option Rule became void, although the basic 
requirements and procedures provided under the Stock Option Rule are kept unchanged in the New Stock Option Rule. Directors, 
supervisors, the senior management and other employees of the domestic subsidiary of an overseas-listed company (which shall 
include companies and other subsidiaries directly or indirectly established or controlled by such overseas-listed company in China) 
participating in any stock incentive plan of the overseas-listed company who are PRC citizens or who are non-PRC citizens residing in 
China for a continuous period of not less than one year, subject to a few exceptions, are required to register with the SAFE through a 
domestic qualified agent, which could be a PRC subsidiary of such overseas-listed company, and complete certain other procedures. 
We and our PRC employees, directors and senior management are subject to these regulations.

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In addition, the SAT has issued circulars concerning employee share options. Under these circulars, individuals working in China 

who exercise share options will be subject to PRC individual income tax. We have obligations to file documents related to employee 
share options with relevant tax authorities and withhold the individual income taxes of employees who exercise their share options. If 
we or our PRC optionees fail to comply with these regulations, we or our PRC optionees may be subject to fines and other legal and 
administrative sanctions.

Registered public accounting firms in China, including our independent registered public accounting firm, are not inspected 
by the U.S. Public Company Accounting Oversight Board, which deprives us and our investors of the benefits of such 
inspection.

Auditors of companies whose shares are registered with the SEC and traded publicly in the United States, including our 

independent registered public accounting firm, must be registered with the U.S. Public Company Accounting Oversight Board, or the 
PCAOB, and are subject to laws in the United States pursuant to which the PCAOB conducts regular inspections to assess their 
compliance with applicable professional standards. Our independent registered public accounting firm is located in, and organized 
under the laws of, the PRC, which is a jurisdiction where the PCAOB has been unable to conduct inspections without the approval of 
the Chinese authorities. In May 2013, the PCAOB announced that it had entered into a Memorandum of Understanding on 
Enforcement Cooperation with the CSRC and the PRC Ministry of Finance, or the MOF, which establishes a cooperative framework 
between the parties for the production and exchange of audit documents relevant to investigations undertaken by the PCAOB, the 
CSRC or the MOF in the United States and the PRC, respectively. The PCAOB continues to be in discussions with the CSRC and the 
MOF to permit joint inspections in the PRC of audit firms that are registered with the PCAOB and audit Chinese companies that trade 
on U.S. exchanges.

On December 7, 2018, the SEC and the PCAOB issued a joint statement highlighting continued challenges faced by the U.S. 
regulators in their oversight of financial statement audits of U.S.-listed companies with significant operations in China. However, it 
remains unclear what further actions, if any, the SEC and the PCAOB will take to address the problem.

This lack of PCAOB inspections in China prevents the PCAOB from fully evaluating audits and quality control procedures of 

our independent registered public accounting firm. As a result, we and investors in our ADSs are deprived of the benefits of such 
PCAOB inspections. The inability of the PCAOB to conduct inspections of auditors in China makes it more difficult to evaluate the 
effectiveness of our independent registered public accounting firm’s audit procedures or quality control procedures as compared to 
auditors outside of China that are subject to PCAOB inspections, which could cause investors and potential investors in our stock to 
lose confidence in our audit procedures and reported financial information and the quality of our financial statements.

If additional remedial measures are imposed on the Big Four PRC-based accounting firms, including our independent 
registered public accounting firm, in administrative proceedings brought by the SEC alleging the firms’ failure to meet 
specific criteria set by the SEC, we could be unable to timely file future financial statements in compliance with the 
requirements of the Exchange Act.

In December 2012, the SEC instituted administrative proceedings against the Big Four PRC-based accounting firms, including 

our independent registered public accounting firm, alleging that these firms had violated U.S. securities laws and the SEC’s rules and 
regulations thereunder by failing to provide to the SEC the firms’ audit work papers with respect to certain PRC-based companies that 
are publicly traded in the United States. On January 22, 2014, the Administrative Law Judge, or ALJ, presiding over the matter 
rendered an initial decision that each of the firms had violated the SEC’s rules of practice by failing to produce audit work papers to 
the SEC. The initial decision censured each of the firms and barred them from practicing before the SEC for a period of six months. 
The Big Four PRC-based accounting firms appealed the ALJ’s initial decision to the SEC. The ALJ’s decision does not take effect 
unless and until it is endorsed by the SEC. In February 2015, each of the Big Four PRC-based accounting firms agreed to a censure 
and to pay a fine to the SEC to settle the dispute and avoid suspension of their ability to practice before the SEC and audit U.S.-listed 
companies. The settlement required the firms to follow detailed procedures and to seek to provide the SEC with access to Chinese 
firms’ audit documents via the CSRC. Under the terms of the settlement, the underlying proceeding against the Big Four PRC-based 
accounting firms was deemed dismissed with prejudice four years after entry of the settlement. The four-year mark occurred on 
February 6, 2019. While we cannot predict if the SEC will further challenge the Big Four PRC-based accounting firms’ compliance 
with U.S. law in connection with U.S. regulatory requests for audit work papers or if the results of such a challenge would result in the 
SEC imposing penalties such as suspensions, if the accounting firms are subject to additional remedial measures, our ability to file our 
financial statements in compliance with SEC requirements could be impacted. A determination that we have not timely filed financial 
statements in compliance with SEC requirements could ultimately lead to the delisting of our ADSs from the NASDAQ Global Select 
Market or the termination of the registration of our ADSs under the Exchange Act, or both, which would substantially reduce or 
effectively terminate the trading of our ADSs in the United States.

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Risks Related to Our Common Shares and Our ADSs

We are controlled by a small number of our existing shareholders, whose interests may differ from those of other 
shareholders, and our board of directors has the power to discourage a change of control.

As of February 28, 2019, the following shareholders beneficially owned 36.3 million common shares:

(cid:120)

(cid:120)

Recruit Holdings Co., Ltd., or Recruit, a leading human resource and information services company in Japan listed on the 
Tokyo Stock Exchange, which beneficially owned 23.4 million common shares, or approximately 37.9% of our outstanding 
common shares, and which is affiliated with Junichi Arai, one of our directors; and
Rick Yan, our chief executive officer and a director, who beneficially owned 12.9 million common shares, or approximately 
20.7% of our outstanding common shares.

These shareholders, together with our other directors and members of senior management, beneficially owned approximately 

39.0 million common shares. Accordingly, Recruit or Mr. Yan individually could have significant influence in determining the 
outcome of any corporate transaction or other matter submitted to the shareholders for approval, including mergers, consolidations and 
the sale of all or substantially all of our assets, election of directors and other significant corporate actions. In cases where their 
interests are aligned and they vote together, these shareholders will also have the power to prevent or cause a change in control. 
Without the consent of some or all of these shareholders, we may be prevented from entering into transactions that could be beneficial 
to us. In addition, these parties could violate their director or employment agreements with us or otherwise violate their fiduciary 
duties by diverting business opportunities from us to themselves or others. The interests of our largest shareholders may differ from 
the interests of our other shareholders.

The trading price of our ADSs has been volatile and may continue to be volatile regardless of our operating performance.

The trading price of our ADSs has been and may continue to be subject to wide fluctuations in response to factors including the 

following:

(cid:120)
(cid:120)
(cid:120)

(cid:120)
(cid:120)

(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)

actual or anticipated fluctuations in our quarterly results of operations;
changes or revisions by us to previously released operating and financial targets;
announcements by us or our competitors of new services, significant acquisitions, strategic partnerships, joint ventures or 
capital commitments;
changes in financial estimates or recommendations by securities analysts;
conditions in our industry, which is the market for online recruitment services and other human resource related services in 
China;
additions or departures of key personnel;
fluctuations of exchanges rates between the Renminbi and U.S. dollar;
approvals or revocations of operating licenses or permits in relation to our business;
pending or potential litigation or regulatory investigations; and
general economic or political conditions in China or elsewhere in the world.

In addition, the stock market in general, and the trading prices for Internet-related companies and companies with operations in 

China in particular, have experienced volatility that often has been unrelated to the operating performance of such companies. The 
securities of some PRC-based companies that have listed their securities in the United States have experienced significant volatility 
since their initial public offerings in recent years, including, in some cases, substantial declines in the trading prices of their securities. 
The trading performances of these companies’ securities after their offerings may affect the attitudes of investors towards Chinese 
companies listed in the United States in general, which consequently may impact the trading performance of our ADSs, regardless of 
our actual operating performance. Any negative news or perceptions about inadequate corporate governance practices or fraudulent 
accounting, corporate structure or other matters of other Chinese companies may also negatively affect the attitudes of investors 
towards Chinese companies in general, including us, regardless of whether we have engaged in any inappropriate activities. 
Furthermore, volatility or a lack of positive performance in our ADS price may adversely affect our ability to retain key employees, 
most of whom have been granted stock options.

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The future sales, or perceived potential sales, of a substantial number of our ADSs in the public market could adversely affect 
the price of our ADSs.

Sales of substantial amounts of our ADSs in the public market, or the perception that these sales could occur, could adversely 
affect the market price of our ADSs. Such sales might make it more difficult for us to sell equity or equity-related securities in the 
future at a time and price that we deem appropriate. Common shares held by our existing shareholders may also be sold in the public 
market under, and subject to the restrictions contained in, Rule 144 under the Securities Act. We cannot predict what effect, if any, 
market sales of securities held by our shareholders will have on the market price of our ADSs.

Conversion of our convertible senior notes may dilute the ownership interest of existing shareholders.

The conversion of some or all of our convertible senior notes may dilute the ownership interests of existing shareholders. Any 

sales in the public market of the ADSs issuable upon such conversion could adversely affect prevailing market prices of our ADSs. In 
addition, the existence of the convertible senior notes may encourage short selling by market participants because the conversion of 
the convertible senior notes could depress the market price of our ADSs.

Your right to participate in any future rights offerings may be limited, which may cause dilution of your holdings.

We may from time to time distribute rights to our shareholders, including rights to acquire our securities. Under the deposit 
agreement, the depositary bank will not offer you those rights unless the distribution to ADS holders of both the rights and any related 
securities is either registered under the Securities Act, or exempt from registration under the Securities Act. We are under no 
obligation to file a registration statement with respect to any such rights or securities or to endeavor to cause such a registration 
statement to be declared effective. Moreover, we may not be able to establish an exemption from registration under the Securities Act. 
Accordingly, you may be unable to participate in our rights offerings and may experience dilution in your holdings.

You may not be able to exercise your right to vote.

As a holder of ADSs, you may only exercise the voting rights with respect to the underlying common shares in accordance with 
the provisions of the deposit agreement. Under the deposit agreement, you must vote by giving voting instructions to the depositary. 
Upon receipt of your voting instructions, the depositary will vote the underlying common shares in accordance with these instructions. 
Otherwise, you will not be able to exercise your right to vote unless you withdraw the shares. Under our amended and restated 
memorandum and articles of association, the minimum notice period required for convening either an annual general meeting or an 
extraordinary general meeting called to vote on matters requiring the approval by special resolution is 20 days. The minimum notice 
period for other extraordinary general meetings is 14 days. When a general meeting is convened, you may not receive sufficient 
advance notice to withdraw the shares to allow you to vote with respect to any specific matter. If we ask for your instructions, the 
depositary will notify you of the upcoming vote and will arrange to deliver our voting materials to you. We cannot assure you that you 
will receive the voting materials in time to ensure that you can instruct the depositary to vote your shares. In addition, the depositary 
and its agents are not responsible for failing to carry out voting instructions or for the manner of carrying out voting instructions. This 
means that you may not be able to exercise your right to vote and there may be nothing you can do if the shares underlying your ADSs 
are not voted as you requested.

You may not receive distributions on common shares or any value for them if it is illegal or impractical to make them 
available to you.

The depositary of our ADSs has agreed to pay to you the cash dividends or other distributions it or the custodian receives on 
common shares or other deposited securities after deducting its fees and expenses. You will receive these distributions in proportion to 
the number of common shares your ADSs represent. However, the depositary is not responsible if it decides that it is inequitable or 
impractical to make a distribution available to any holders of ADSs. For example, the depositary may determine that it is not feasible 
to distribute certain property through the mail. Additionally, the value of certain distributions may be less than the cost of mailing 
them. In these cases, the depositary may determine not to distribute such property. We have no obligation to register under U.S. 
securities laws any ADSs, common shares, rights or other securities received through such distributions. We also have no obligation to 
take any other action to permit the distribution of ADSs, common shares, rights or anything else to holders of ADSs. This means that 
you may not receive the distribution we make on our common shares or any value for them if it is illegal or impractical for us to make 
them available to you. These restrictions may have a material adverse effect on the value of your ADSs.

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You may be subject to limitations on transfer of your ADSs.

Your ADSs represented by the ADRs are transferable on the books of the depositary. However, the depositary may close its 
transfer books at any time or from time to time when it deems expedient in connection with the performance of its duties. In addition, 
the depositary may refuse to deliver, transfer or register transfers of ADSs generally when our books or the books of the depositary are 
closed, or at any time if we or the depositary thinks it advisable to do so because of any requirement of law or of any government or 
governmental body, or under any provision of the deposit agreement, or for any other reason.

You may face difficulties in protecting your interests, and your ability to protect your rights through the U.S. federal courts 
may be limited, because we are incorporated under Cayman Islands law, we conduct substantially all of our operations in 
China and most of our directors and executive officers reside outside the United States.

We are an exempted company incorporated under the laws of the Cayman Islands and conduct substantially all of our operations 

in China. The majority of our assets are located in China. In addition, many of our directors and executive officers reside outside the 
United States and a substantial portion of their assets are located outside the United States. As a result, it may be difficult for you to 
effect service of process within the United States or elsewhere outside the Cayman Islands and China on us or our directors or officers, 
including with respect to matters arising under U.S. federal securities laws or applicable state securities laws. It may also be difficult 
or impossible for you to bring an action against us or against our directors and officers in the Cayman Islands or in China in the event 
that you believe your rights as an ADS holder have been infringed under the securities laws of the United States or otherwise. Even if 
you are successful in bringing an action of this kind, the laws of the Cayman Islands and China may render you unable to enforce a 
judgment against our assets or the assets of our directors and officers. There is no statutory recognition in the Cayman Islands of 
judgments obtained in the United States, although the courts of the Cayman Islands will generally recognize and enforce a non-penal 
judgment of a foreign court of competent jurisdiction without retrial on the merits. Moreover, our PRC legal counsel has advised us 
that China does not have treaties with the United States or many other countries providing for the reciprocal recognition and 
enforcement of judgment of courts.

Our corporate affairs are governed by our amended and restated memorandum and articles of association, the Cayman Islands

Companies Law (2018 Revision), as amended and revised from time to time, and the common law of the Cayman Islands. The rights 
of shareholders to take action against the directors, actions by minority shareholders and the fiduciary duties of our directors to us 
under Cayman Islands law are to a large extent governed by the common law of the Cayman Islands. The common law of the Cayman 
Islands is derived in part from comparatively limited judicial precedent in the Cayman Islands as well as from English common law, 
which provides persuasive, but not binding, authority in a court in the Cayman Islands. The rights of our shareholders and the 
fiduciary duties of our directors under Cayman Islands law are not as clearly established as they would be under statutes or judicial 
precedent in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities laws as 
compared to the United States and provides significantly less protection to investors. In addition, shareholders of Cayman Islands 
companies may not have standing to initiate a shareholder derivative action in a federal court of the United States.

As a result of all of the above, our public shareholders may have more difficulty in protecting their interests through actions 

against us, our management, our directors or our major shareholders than would shareholders of a corporation incorporated in a 
jurisdiction in the United States.

We are a foreign private issuer within the meaning of the rules under the Exchange Act, and as such we are exempt from 
certain provisions applicable to U.S. domestic public companies.

Because we qualify as a foreign private issuer under the Exchange Act, we are exempt from certain provisions of the securities 

rules and regulations in the United States that are applicable to U.S. domestic issuers, including:

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(cid:120)

(cid:120)

(cid:120)

(cid:120)

the rules under the Exchange Act requiring the filing with the SEC of quarterly reports on Form 10-Q or current reports on 
Form 8-K;
the sections of the Exchange Act regulating the solicitation of proxies, consents, or authorizations in respect of a security 
registered under the Exchange Act;
the sections of the Exchange Act requiring insiders to file public reports of their stock ownership and trading activities and 
liability for insiders who profit from trades made in a short period of time; and
the selective disclosure rules by issuers of material nonpublic information under Regulation FD.

We are required to file an annual report on Form 20-F within four months of the end of each fiscal year. In addition, we intend to 

publish our results on a quarterly basis as press releases, distributed pursuant to NASDAQ Stock Market rules and regulations. Press 
releases relating to financial results and material events will also be furnished to the SEC on Form 6-K. However, the information we 
are required to file with or furnish to the SEC will be less extensive and less timely compared to that required to be filed with the SEC 
by U.S. domestic issuers. As a result, you may not be afforded the same protections or information that would be made available to 
you were you investing in a U.S. domestic issuer.

We believe that we were not a passive foreign investment company, or a PFIC, for our taxable year ending on December 31, 
2018, although there can be no assurance in this regard. However, we believe there is a risk that we may become one in the 
future, which could result in adverse U.S. federal income tax consequences to U.S. investors.

Based on the past composition of our income and valuation of our assets, including goodwill, we believe that we were not a PFIC 
for our taxable year ending on December 31, 2018, although there can be no assurance in this regard. However, due to the volatility of 
the market price of our common shares, as represented by our ADSs, we believe there is a risk that we may become one in the future. 
Under the U.S. Internal Revenue Code of 1986, as amended, the determination of whether we are a PFIC is made annually and our 
PFIC status for any particular year will depend upon the character of our income and assets and the value of our assets at such time. 
Accordingly, our PFIC status for any particular taxable year cannot be determined with certainty until after the close of that taxable 
year. In particular, our PFIC status may be determined in large part based on the market price of our common shares, as represented by 
our ADSs, which is likely to fluctuate (and may fluctuate considerably given that the global capital markets have been experiencing 
extreme volatility). Accordingly, fluctuations in the market price of our common shares, as represented by our ADSs, may result in 
our being a PFIC in the current or any future taxable year.

Further, if it is determined that we do not own the stock of our affiliated PRC entities, which is held through contractual 
arrangements, for U.S. federal income tax purposes, we may be treated as a PFIC for our current taxable year and any taxable year 
thereafter. There exist substantial uncertainties regarding the application, interpretation and enforcement of relevant current and future 
PRC laws and regulations and their potential effect on our corporate structure and contractual arrangements with certain of our 
affiliated PRC entities. There can be no assurance that the PRC regulatory authorities will not take a view different from those of our 
PRC legal counsel. Further, even if the uncertainties as to PRC laws and regulations did not exist, there are also substantial 
uncertainties as to the treatment of our corporate structure and ownership of these affiliated PRC entities for U.S. federal income tax 
purposes.

If we are a PFIC for any taxable year during which you hold our ADSs or common shares, such characterization could result in 

adverse U.S. federal income tax consequences to you if you are a U.S. investor. For example, if we are or become a PFIC, our U.S. 
investors may become subject to increased tax liabilities under U.S. federal income tax laws and regulations, and will become subject 
to burdensome reporting requirements. Moreover, non-corporate U.S. investors will not be eligible for reduced rates on taxation on 
any dividends received from us, if we are a PFIC in the taxable year in which such dividends are paid or in the preceding taxable year. 
See “Item 10.E.. Additional Information — Taxation — Certain United States Federal Income Tax Considerations — Passive Foreign 
Investment Company Rules.”

ITEM 4.

INFORMATION ON THE COMPANY

A. History and Development of the Company

We commenced our business in 1998. In March 2000, our founders incorporated a new holding company, now called 51job, Inc., 

as an exempted limited liability company in the Cayman Islands under the Cayman Islands Companies Law (2018 Revision). 
Subsequently, 51job, Inc. acquired 51net.com Inc., or 51net, a British Virgin Islands company and the registered owner of our 
www.51job.com domain name, and other subsidiaries to become the holding company of our corporate group. As of December 31, 
2018, we mainly operated our business through the following significant PRC subsidiaries and affiliated Chinese entities:

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(cid:120)

(cid:120)

(cid:120)

(cid:120)

Qianjin Network Information Technology (Shanghai) Co., Ltd., or Tech JV, which is owned by 51net, Qian Cheng and 
Wuhan AdCo, and holds licenses which allow it to provide online advertising, human resource related and value-added 
telecommunications services;
Beijing Qian Cheng Si Jin Advertising Co., Ltd., or Qian Cheng, which is wholly owned by Run An, is our joint venture 
partner in Tech JV and has an equity interest in Shanghai Qianjin Advertising Co., Ltd., or AdCo;
Beijing Run An Information Consultancy Co., Ltd., or Run An, which is jointly owned by Jingwu Chen and Tao Wang, two 
senior executives of our company;
Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd., or WFOE, which is wholly owned by 51net 
Beijing, a Cayman Islands company wholly owned by 51job, Inc., and owns our trademarks and registered copyrights; and

(cid:120) Wuhan Mei Hao Qian Cheng Advertising Co., Ltd., or Wuhan AdCo, which is wholly owned by Qian Cheng and has an 

equity interest in Tech JV.

Our business and operations are mainly conducted through Tech JV and its subsidiaries.

In May 2004, we restructured our operations to comply with then existing PRC laws and regulations governing foreign 

ownership in entities conducting advertising and human resource related services. For a discussion on our group structure, see “Item 
4.C. Information on the Company — Organizational Structure.”

We completed our initial public offering of 6,037,500 ADSs, and on September 29, 2004, the trading of our ADSs commenced 

on the NASDAQ Global Select Market under the symbol “JOBS.”

In April 2014, we completed an offering of US$172.5 million in aggregate principal amount of convertible senior notes due 

2019. The notes were offered to qualified institutional buyers pursuant to Rule 144A under the Securities Act, and certain non-U.S. 
persons in compliance with Regulation S under the Securities Act. The notes bear interest at a rate of 3.25% per year, payable 
semiannually in arrears on April 15 and October 15 of each year. The notes will mature on April 15, 2019. The notes may be 
converted based on an initial conversion rate of 11.6976 ADSs per US$1,000 principal amount of the notes (which represents an initial 
conversion price of US$85.49 per ADS). The conversion rate is subject to adjustment in some events. Following the change in the 
ratio of our common shares to ADSs from 2:1 to 1:1 effective August 8, 2014, the initial conversion rate was adjusted to 23.3952 
ADSs per US$1,000 principal amount of the notes (which represents an adjusted initial conversion price of approximately US$42.74 
per ADS).

In September 2008, we announced a share repurchase program, which provided authorization to purchase up to US$25 million 

worth of our outstanding ADSs. Under this program, from 2008 to 2011, we purchased 2,030,658 ADSs, through open-market 
transactions for an aggregate consideration of approximately US$11 million, including transaction fees. In June 2014, our 
shareholders approved an increase to the size of the share repurchase program from US$25 million to US$75 million. From 2014 to 
2015, we purchased 1,698,243 ADSs, through open-market transactions for an aggregate consideration of approximately US$49 
million, including transaction fees. We did not make any repurchase of our ADSs in the open market in 2016, 2017 and 2018.

In 2016, we made several long-term, non-controlling investments totaling RMB127.7 million, primarily in a provider of 

accounting and finance training courses as well as in companies that provide business process outsourcing services in China. In 2017, 
we acquired 66% of the equity interest in Lagou Information Limited, or Lagou, which operates a recruitment website focused on 
technology and engineering talent in China, for RMB782.6 million and made several long-term, non-controlling investments totaling 
RMB97.3 million in companies that provide recruitment and human resource services. In 2018, we made several long-term 
investments totaling RMB156.8 million (US$22.8 million), which included companies that provide talent assessment, human resource 
consulting and business process outsourcing services as well as participation in investment funds that are focused on companies that 
primarily provide services in the education and training market in China, We have utilized our existing cash resources for payments 
related to these acquisitions and investments in 2016, 2017 and 2018. In addition to organic growth, we expect to selectively pursue 
acquisitions and investments in businesses that complement our existing operations and further our strategic objectives in the future.

See “Item 5.B. Operating and Financial Review and Prospects — Liquidity and Capital Resources — Capital Resources” for a 

discussion of our capital expenditures.

Our principal executive offices are located at Building 3, No. 1387 Zhang Dong Road, Shanghai 201203, People’s Republic of 

China. Our telephone number at this address is +86-21-6160-1888. Our agent for service of process in the United States is CCS Global 
Solutions, Inc., located at 530 Seventh Avenue, Suite 909, New York, New York 10018. Our principal website address is 
www.51job.com. The SEC maintains a website at www.sec.gov that contains reports, proxy and information statements, and other 
information regarding registrants that file electronically with the SEC using its EDGAR system.

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B. Business Overview

We believe that we are a leading nationwide provider of integrated human resource services in China. We have a strong focus on 

online recruitment advertising, and our websites and their related mobile applications are utilized by a broad base of corporate 
employers, reach a wide and diverse audience of job seekers and aggregate job information from nearly 200 cities across China.

In addition to online recruitment services, we also provide other complementary human resource related services, consisting 

primarily of business process outsourcing campus recruitment, training, assessment and placement services. We aim to be a 
comprehensive, “one-stop” solution to human resource departments by providing recruitment and other human resource related 
services to employers through local offices in 37 cities in China and a national sales and customer service call center in Wuhan. 
Although we provide services to both employers and job seekers, we derive substantially all of our revenues from employers.

Our Products and Services

We provide a range of human resource services in the following categories:

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online recruitment services; and
other human resource related services, such as business process outsourcing, campus recruitment, training, assessment and 
placement services.

We generate a significant majority of our revenues from our online recruitment services. Our online recruitment services 
business generated 65.2% of our revenues in 2016, 65.0% of our revenues in 2017 and 64.3% of our revenues in 2018. Other human 
resource related services generated 34.8% of our revenues in 2016, 35.0% of our revenues in 2017 and 35.7% of our revenues in 2018.

Online Recruitment Services

Our online recruitment services are delivered through several brands. Each website and its respective mobile application focuses 

on the needs of job seekers and employers in a designated labor market segment or demographic group in China.

www.51job.com. We established our flagship online recruitment website, www.51job.com, in 1999. Recruitment advertisements 

on 51job.com primarily target white-collar workers between the ages of 20 to 35 and cover many different job categories ranging from 
professional and middle management positions to entry-level, clerical and hourly jobs. We generally update the advertisements on 
51job.com several times each hour, which provides job seekers with new opportunities constantly and allows employers to receive 
timely responses.

On the 51job.com platform, employers can:

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post recruitment advertisements, search our job candidate database and download resumés;
manage, organize and streamline the recruitment process, such as to track applicant status, establish interview schedules, 
retain past job postings and maintain candidate folders;
place advertising banners, trademarks, logos, website hyperlinks and other forms of advertising to promote their corporate 
image;
utilize enhanced marketing tools, such as priority placement of their job postings in keyword search results and e-mail 
marketing campaigns to a targeted group of job seekers; and
verify job candidate details through an online background-checking report.

In addition, we offer website design as a value-added service to increase the corporate image of employers. We can build 
customized “private label” recruitment websites with the “look and feel” of a dedicated website. We design these sites in-house to 
client specifications and operate and maintain these sites for our clients.

For job seekers, 51job.com has online tools which allow them to:

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view all current recruitment advertisements and search for positions using keywords or based on a number of criteria, 
including city of employment, industry, job function, company type, and salary level;
submit resumés directly to prospective employers to apply for a desired position;
organize job applications and track submission status;
obtain career development advice, salary benchmarking data and other job-related information;

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receive updates and notifications on specific companies of their choice; and
receive recommendations of job opportunities matching the job seeker’s profile and preferences.

We believe that 51job.com is one of the largest dedicated national recruitment websites in China in terms of the number of 

recruitment advertisements. We also believe that 51job.com is among the largest in terms of the number of registered job user 
accounts and posted job seeker resumés, with approximately 138 million user accounts established since the launch of this website in 
1999 and approximately 127 million resumés posted online as of December 31, 2018. We believe that 51job.com is perceived as a 
“destination site” by job seekers because of its large volume of advertisements and the job search, training, and general career 
management content available on the website.

www.yingjiesheng.com. Yingjiesheng.com, or YJS, is an online recruitment website which focuses on college graduates and 
students in China. YJS enables employers to place recruitment advertisements and allows job seekers to apply to full-time, part-time 
and internship job opportunities. YJS also disseminates information about application deadlines, on-campus talks, corporate visits and 
recruitment fairs. In addition, YJS moderates online career advice and job seeker counseling forums that facilitate information sharing 
and engagement among its users.

We believe YJS is an important complement to 51job.com as it attracts new highly educated, first-time workers that may be 

migrated to 51job.com for further job opportunities as they mature and gain experience. YJS also provides access to a younger 
audience that is particularly valuable to employers who seek to build a long-term talent pipeline. The collaboration of the online 
presence of YJS and our offline campus recruitment services further increase and strengthen our overall service effectiveness to 
employers.

www.51jingying.com. The website www.51jingying.com, or Jingying, is a platform that connects recruiters with primarily passive 

job seekers who are usually currently employed, older, more experienced and highly skilled. We believe that Jingying addresses a 
segment of the labor market in China that has been traditionally served by a highly fragmented, offline community of local, small 
headhunting firms. Through Jingying, headhunters may post employment opportunities and search job candidate profiles. Conversely, 
job seekers can apply to these listings and access recruiter profiles that provide background details on industry of expertise, previous 
job placements and verification of professional credentials. However, to complete a connection, recruiters and job seekers are required 
to exchange and accept each other’s electronic business cards through Jingying, after which, they can build a professional network of 
contacts and establish long-term relationships. The features of Jingying also include more powerful search capabilities that better 
prioritize relevant positions and candidates, and its mobile application has a private communication channel and name card scanning 
function.

Jingying hosts online talent fairs focused on popular, high demand job opportunities that require specific skills for particular 
industries and geographies, such as the need for investment managers in the financial services industry in Shanghai. Interested job 
seekers are required to register in advance for the online talent fairs, their qualifications are pre-screened and checked, and those who 
meet the requirements are accelerated into the hiring process among the group of participating employers to fill vacancies more 
quickly and efficiently.

www.lagou.com. In December 2017, we acquired Lagou.com, a recruitment website specializing in technology and engineering 

talent in China. Recruitment advertisements on Lagou.com come from employers seeking to hire for positions including software 
developers, computer programmers, web designers, systems administrators, data analysts and project managers. For the convenience 
of its targeted audience of technology and engineering professionals, job opportunities on Lagou.com are organized and categorized 
into niches in the technology hiring spectrum, such as positions requiring experience with a certain programming language or those 
openings specifically in the emerging areas of artificial intelligence, big data or cloud computing. Lagou.com also provides industry 
trends, company profiles and reviews, and user discussion forums.

Due to the rapid rise of the technology industry and an increased focus on innovation among businesses in China, we believe 
Lagou.com addresses a growing imbalance between labor supply and demand as employers compete aggressively for workers with 
particular technical skills and expertise. We also believe that the strong demand for these highly skilled technology professionals will 
drive further need for effective recruitment solutions due to the scarcity of such professionals.

Mobile applications. For all of our online brands, we have mobile applications that enable job seekers to access their accounts 

through mobile devices and utilize most functions available on their respective websites. We believe that these mobile offerings help 
job seekers receive information anywhere and anytime, allowing them to more quickly apply to desired job positions and respond to 
employers when they do not have convenient access to a personal computer. We believe these mobile offerings increase job seeker 
engagement, provide important real-time benefits and enhance the job search experience for our users.

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The following table sets forth the estimated number of unique employers who used our online recruitment services for the 

periods indicated. In line with our strategic priority to focus more attention on higher potential employers, moderate new user 
additions and terminate coverage of certain customer accounts in 2018, we saw a decrease in the estimated number of unique 
employers who used our online recruitment services during the year ended December 31, 2018.

For the year ended December 31,
2017

2018

2016

Estimated unique employers using online recruitment services*

460,811

519,257

485,008

*

The estimated number of unique employers using online recruitment services reflects those employers currently assigned a 
unique identification number in our management information system and does not include employers utilizing Lagou.com, which 
we acquired in December 2017.

We provide job seekers access to our websites and mobile applications free of charge.

Other Human Resource Related Services

Business Process Outsourcing. We perform business process outsourcing services by managing human resource administrative 

functions for employers on an outsourced basis. Our services to corporate clients mainly consist of social insurance, benefits and 
payroll processing as well as compliance services to adhere with local governmental employment regulations. While the market for 
business process outsourcing services in China is relatively new compared to developed economies like the United States, we believe 
that there is significant future potential for these services as companies in China grow and their organizations become more complex, 
thereby increasing the need and demand for using third parties to perform human resource administrative functions. In providing our 
business process outsourcing services, we strive for close operational integration with our recruitment services, which enables us to 
share staff resources and leverage our sales and marketing investments. We continue to build our outsourcing capability and aim to 
increase the number of companies and individuals we serve as well as to expand the type of services we provide.

Campus Recruitment. We provide campus recruitment services to corporations seeking to recruit college and university students. 
We assist corporations with recruitment strategy, the selection of targeted schools, the scheduling of campus visits, and the marketing 
and promotion of their image to students. We also handle on-campus logistical arrangements and event management for our clients, 
including venue reservation, event design and decor, equipment rental, photography and videography.

Training. We conduct training seminars in such areas as business management, leadership, sales and marketing, human resource, 

negotiation skills, financial planning and analysis, public administration, manufacturing, secretarial and other skills. We provide our 
seminars to the general public and on a customized, in-house basis for corporate clients. We license content and materials from third 
parties for some of the training courses we provide. We also enter into arrangements with certain trainers and lecturers that meet our 
knowledge, expertise and experience requirements. In addition to classroom-style seminars, we provide outdoor-based training 
exercises and programs for corporate clients to promote personal development, team building and communication. We believe that our 
training services build our brand awareness as a provider of comprehensive, integrated human resource services.

Professional Assessment Tools. We provide professional and scientific assessment tools to assist human resource departments in 
evaluating capabilities and dispositions of job candidates and existing employees. Our talent assessment services, including a system 
of in-house developed, proprietary psychometric tests, help employers to identify ideal job candidates and better allocate talent 
resources in their organizations in China.

Placement and Executive Search. We provide placement and executive search services to employers seeking to attract high 
demand talent and fill urgent job vacancies that require workers with specific skills, qualifications or experience. Depending on the 
terms and conditions stated in our scope of work agreements with employers, we may identify and select prospective candidates, 
conduct interviews, negotiate compensation packages and complete hiring procedures on behalf of our corporate clients.

Salary and Other Human Resource Related Surveys. We conduct general and customized salary survey studies with analyses of 

compensation and benefits packages across various cities, industries and job positions. Human resource departments utilize this data to 
understand the market for compensation levels and to assist in their determination of compensation and benefits packages. We also 
conduct surveys on employee retention and other human resource related topics.

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Human Resource Conferences. We organize and host annual human resource conferences and events in some of our cities. These 

conferences and events include lectures, seminars, workshops and networking opportunities for human resource professionals. 
Although we do not generate significant revenues from hosting these conferences and events, this service provides us with exposure 
to, and interaction with, existing and prospective clients.

Other Products. We also perform support and administrative services for employers on select recruitment projects, such as career 

fairs and overseas events.

Seasonality

Our business experiences seasonal variations in recruitment demand and activities. See “Item 5.A. Operating and Financial 

Review and Prospects — Operating Results — Factors Affecting Our Results of Operations” for a discussion of seasonality in the 
human resource services market.

Technology

We design and update our websites and mobile applications as well as develop our proprietary software entirely in-house. We 
own the copyrights, software, trademarks and other intellectual property with respect to the design and content of our websites and 
mobile applications, other than the advertisements and trademarks provided by our advertisers.

We employ a large staff of website designers and technicians to update and enhance our websites as well as to design, build and 

provide assistance to customers whose recruitment websites we are maintaining. New recruitment advertisements provided to us by 
employers who have purchased and registered online accounts generally appear on our platforms within a few hours.

From time to time we experience slower Internet service from our Internet service providers as a result of technical difficulties 
associated with high traffic volumes, computer viruses, the proliferation of “spam” e-mail traffic and other difficulties that generally 
affect Internet traffic. To date, we have not been subject to significant targeted disruptions or hacking and we believe that difficulties 
we have experienced relating to the speed of the Internet service and web-hosting provided by the telecommunications service 
providers are consistent with the difficulties that affect Internet service in China generally. To date, our websites and mobile 
applications have not gone off-line or been shut down for any significant period of time. We do not believe that our business has been 
materially disrupted or negatively affected by technical difficulties with respect to our websites and mobile applications. However, we 
cannot assure you that our business will not face material disruptions or damage from spam, viruses, hacking or other technical 
difficulties. See “Item 3.D. Key Information — Risk Factors — Risks Related to Our Business — Hacking and computer viruses may 
cause delays or interruptions on our systems and may reduce use of our services and damage our reputation and brand names;” “—
We face risks related to health epidemics and other natural disasters;” and “— We are dependent on our Internet service providers, and 
we are vulnerable to failures of the Internet, telecommunications networks in China and our technology platform.”

Competition

We face significant competition in all of our business lines. See “Item 3.D. Key Information — Risk Factors — Risks Related to 

Our Business — Because we face significant competition in all of our businesses, we may lose market share and our results of 
operations may be materially and adversely affected.”

Online Recruitment Services

We experience competition in our online recruitment services business from dedicated job search websites, such as

www.zhaopin.com, as well as market niche players that focus on particular industry verticals, such as technology and finance, or job 
seeker segments.

None of the well-established nationwide Internet portals, search engines and online classified websites, such as www.58.com, 

www.baidu.com, www.qq.com and www.sina.com.cn, are dedicated providers of recruitment advertising or other human resource 
products in China, and each offers a wide variety of other online services. However, any or all of our online competitors may decide to 
allocate significant additional resources to providing recruitment advertising or other human resource related services. We may also 
face competition from professional and social networking websites as well as other large Internet companies who may enter the 
market for any or all of our services in China. As a result of these events, we could encounter significantly increased competition in 
some or all of our markets.

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Other Services

We believe the market for business process outsourcing services is in an early stage of development and the competition is 
generally localized. Our key competitors are typically service agencies affiliated with or sponsored by local government and human 
resources and social security bureaus. In the training services market, we face competition primarily from small, local training firms or 
individual trainers who specialize in specific areas of expertise. The competition in the placement and executive search services 
market in China is largely fragmented.

Customers

Our customers consist of large multinational corporations, large national Chinese corporations and local Chinese enterprises of 

all sizes.

Sales and Marketing

Our sales and marketing strategy is focused on promoting our brand names and further establishing our reputation as an 
integrated provider of high quality human resource services. We utilize various marketing channels to target these key groups:

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job seekers;
employers with hiring and/or training needs;
executive recruiters and headhunting firms; and
human resource departments with actual or potential outsourcing needs.

Direct Marketing. We target employers principally through direct marketing, which we believe has been highly effective in 
attracting new customers and serving existing customers. As of December 31, 2018, we employed over 4,300 sales and account 
management representatives that identify and directly contact customers via the Internet, telephone and personal sales visits. We 
maintain local offices in 37 cities in China and have also established a national sales and customer service call center in Wuhan. We 
train our sales staff to cross-sell all of our services and to design comprehensive packages of human resource services for clients to 
meet their specific requirements. In addition, we believe that the personal nature of direct marketing has enabled us to better 
understand the needs of our existing and prospective customers and helped us to develop new products and services.

Event Marketing. We organize customer events, such as recruiting workshops, product information seminars, industry 
roundtables and networking events, to provide our sales team an opportunity to personally interact with employers and understand 
their recruitment needs.

Online and Mobile Marketing. We utilize advertising, such as banner advertisements, keyword and hyperlink purchases, paid 

listings and video, to promote our brand names on the Internet and mobile marketplaces. We also conduct and sponsor online 
promotion campaigns such as drawings, giveaways and contests to attract traffic and enhance the loyalty of job seekers to our 
websites. In addition, we have developed mobile applications which can be downloaded by users for free.

Mass Media Advertising. We use traditional mass media advertising on a selective basis to increase our brand visibility and 
corporate image. We advertise through various media, including outdoor advertising on digital displays, billboards, bus stops and 
public transportation. In addition, we advertise on print media such as newspapers, magazines and industry publications.

Cross-Marketing. We have established cross-marketing relationships between our platforms and a variety of partners. In 
addition, we believe that we benefit from recommendations and referrals by the large base of job seekers and employers who use our 
websites and mobile applications.

Media Promotions. We produce surveys and analyses on job market trends and developments that are regularly featured and 

published in magazines, newspapers and on the Internet. We believe this exposure heightens our corporate image among both 
employers and job seekers and attracts interest and sales inquiries for our services.

Intellectual Property and Proprietary Rights

We regard our copyrights, trademarks, trade secrets and other intellectual property rights as critical to our business. We rely on 

trademark and copyright law, trade secret protection, non-competition and confidentiality and/or licensing agreements with our senior 
management, clients, contractors and others to protect our intellectual property rights. We have registered several Internet domain 
names, including our main website www.51job.com, as well as a number of similar and other domain names in an effort to prevent 
entities from diverting online traffic away from our websites.

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We have registered trademarks, including前程无忧, 前程, 51job.com, 无忧工作网, 网才 and eSearch, with the Trademark 

Office of the SAIC in the PRC. In January 2010, 前程无忧 was designated a “Well-Known Trademark,” which is the highest 
recognition for consumer brands granted by the SAIC.

Under a trademark license agreement between WFOE, as licensor, and Tech JV, as licensee, Tech JV has the right to use certain 
trademarks in the PRC, with no right of assignment or sublicense. Under a domain name license agreement between 51net, as licensor, 
and Tech JV, as licensee, Tech JV has the right to use the www.51job.com domain name in connection with the operation of this 
website. See “Item 7.B. Major Shareholders and Related Party Transactions — Related Party Transactions — Contractual 
Arrangements Among Our Group Entities.”

Our intellectual property is subject to theft and other unauthorized use, and our ability to protect our intellectual property from 

unauthorized use is limited. In addition, we may in the future be subject to claims that we have infringed the intellectual property 
rights of others. See “Item 3.D. Key Information — Risk Factors — Risks Related to Our Business — If we are unable to prevent 
others from using our intellectual property, our business may be materially and adversely affected” and “— We may be exposed to 
infringement or misappropriation claims by third parties, which, if successful, could cause us to pay significant damage awards.”

Regulation

Advertising agencies, human resource services firms and Internet content providers are subject to substantial regulation by the 
PRC government. An “Internet content provider” is a commercial operator providing the delivery of Internet content. This section sets 
forth a summary of the most significant PRC regulations that affect the businesses and the industries in which we operate.

In addition to laws and regulations that apply generally to advertising agencies, human resource firms and Internet content 
providers, special limitations apply to foreign ownership of businesses engaged in human resource and Internet content provider 
services in China.

Limitations on Foreign Ownership of Our Businesses

Advertising

The principal regulation governing foreign ownership of advertising companies in China, the Administrative Regulations 
Concerning Foreign-Invested Advertising Enterprises (2008 Revision), was repealed on June 29, 2015. Foreign investors are allowed 
to own 100% of an advertising agency in China subject to certain qualification requirements. However, for those advertising agencies 
that provide online advertising service, foreign ownership restrictions on the value-added telecommunications business are still 
applicable.

Human Resource Services Companies

The principal regulation governing foreign ownership in human resource services companies in China is the Interim Regulations 

on the Administration of Sino-Foreign Equity Joint Venture as Human Resource Agencies (2003), as amended in 2005 and 2015, 
jointly promulgated by the PRC Ministry of Human Resources and Social Security, or the MOHRSS, the MOFCOM and the SAIC. 
Under this regulation, the percentage of foreign ownership in the equity interest of a human resource services company cannot be less 
than 25% or more than 49%. This ownership limitation has been increased to 70% for Hong Kong service providers and Macau 
service providers since June 2005 and for human resource services companies registered in several locations, such as Pudong New 
District in Shanghai since June 2006, Zhongguancun National Innovation Demonstration Zone in Beijing since September 2014, 
Nanjing since December 2014, and Suzhou since April 2015. Starting from January 2008, the PRC government no longer 
implemented any foreign ownership percentage limitation for Hong Kong service providers and Macau service providers. Since 
November 2018, the State Council and the MOHRSS have issued some notices and regulations to pilot the establishment of wholly 
foreign owned human resource service agencies in certain locations in the PRC, such as the China (Shanghai) Pilot Free Trade Zone 
and Zhongguancun National Innovation Demonstration Zone in Beijing.

Value-Added Telecommunications Services and Internet Content Providers

In the PRC, entities that coordinate with Internet service providers (such as telecommunications companies) to effect the online 

placement of content provided by either themselves or third parties are defined as “Internet content providers” and require a special 
license. Internet content providers are classified as value-added telecommunications businesses.

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The principal regulations governing foreign ownership in Internet content providers in China include:

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Administrative Rules for Foreign Investments in Telecommunications Enterprises (2016 Revision), effective on February 6, 
2016;
Special Administrative Measures (Negative List) for Foreign Investment Access (Edition 2018), effective on July 28, 2018; 
and
Special Administrative Measures (Negative List) for Foreign Investment Access in Pilot Free Trade Zones (2018 Version), 
effective on July 30, 2018.

Under these regulations, foreign investors, individually or in the aggregate, are prohibited from owning more than 50% of a PRC 

entity that provides value-added telecommunications services (except for a few businesses such as e-commerce and Internet app 
store), which include the service of providing Internet content.

According to the Opinion on Further Opening Value-Added Telecommunications Services to Foreigners in China (Shanghai) 

Pilot Free Trade Zone, foreign ownership in certain value-added telecommunications service providers (e.g., Internet content 
providers providing app store services) may exceed 50% in China (Shanghai) Pilot Free Trade Zone; however, service providers 
providing online advertising and human resource services are not included.

In addition, according to the MIIT Notice, value-added telecommunications services license holders (including their 

shareholders) shall directly own the domain names and registered trademarks used by such value-added telecommunications services 
license holders in their daily operations and is prohibited from leasing, transferring or selling the license to foreign investors in any 
form, and from providing any assistance in forms of resources, sites or facilities to foreign investors that conduct value-added 
telecommunications business illegally in China. For those who are not in compliance with the above requirements and fail to rectify 
the non-compliance, the relevant PRC government authorities may revoke their operating licenses. See “Item 3.D. Key Information —
Risk Factors — Risks Related to Doing Business in China — We may be adversely affected by the complexity, uncertainties and 
changes in PRC regulation of Internet-related business and companies.”

General Regulation of Our Businesses

Advertising

The SAMR is responsible for regulating advertising activities in the PRC. The principal regulations governing advertising 

(including online advertising) in China include:

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Advertising Law (Amended in 2018);
Interim Measures for the Administration of Online Advertising (2016);
Administration of Advertising Regulations (1987); and
Provisions on the Administration of Advertisement Publishing Registration (2016).

All enterprises, except for broadcast stations, television stations, newspapers and periodical publication entities, are no longer 

required to apply for the registration of advertisement publishing although they are required to apply for inclusion of “advertising 
services” in their business licenses.

Human Resource Services

Human resource services firms in China are mainly regulated by the MOHRSS. The principal regulation applicable to human 
resource services firms is the Regulations on Administration of Human Resource Markets (2001, as amended in 2005 and 2015), or 
the Human Resource Markets Regulations, jointly promulgated by the MOHRSS and the SAIC. Under the Human Resource Markets 
Regulations, any entity providing human resource services in China must obtain a human resource services license from the local 
administration of human resources and social security at the county level and above, while any foreign-invested entity providing 
human resource services in China must obtain such license from the administration at the provincial level. Each of these 
administrations may adopt rules, with some degrees of variation among provinces, to regulate human resource services operations 
conducted within the province.

On May 2, 2018, the State Council promulgated the Provisional Regulations on Human Resource Markets, or Provisional 
Regulations, which came into effect on October 1, 2018. The Provisional Regulations stipulate different requirements based on the 
specific businesses engaged in by commercial human resource service organizations: those engaging in employment agency activities 
shall obtain the human resource services license; those engaging in the collection and dissemination of human resource supply and 
demand information, the employment and entrepreneurship guidance, human resource management consulting, human resource 
evaluation, human resource training, and those undertaking outsourcing contracts of human resource services only need to complete 
filing formalities. The Provisional Regulations have made substantial changes to the employment agency licensing system set up by 
the Human Resource Markets Regulations.

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Value-Added Telecommunications Services

The delivery of content on our online platforms is subject to PRC laws and regulations applicable to telecommunications and 

Internet service providers. We are also within the regulatory jurisdiction of various governmental bodies, including the MIIT and the 
SAMR. The principal regulations applicable to the telecommunications industry and Internet include:

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Telecommunications Regulations (2016 Revision);
The Administrative Measures for Telecommunications Business Operating Licenses (2017); and
The Internet Information Services Administrative Measures (2011 Revision).

Under these regulations, the delivery of Internet content provision services is classified as a value-added telecommunications 

business, and a commercial operator of such services must obtain an Internet content provider license from the appropriate 
telecommunications authorities.

Online Commerce

The SAIC promulgated the Administrative Measure for Online Trading on January 26, 2014, which applies to all online 

commerce businesses in general and requires all online commerce operators to register with the SAIC or its local offices.

Under the PRC Electronic Commerce Law, which became effective on January 1, 2019, e-commerce operators shall abide by the 

relevant provisions of the PRC Advertising Law when transmitting advertisements to the consumer. With regard to products or 
services displayed in the order of keyword auction or keyword bidding, a clear mark “AD” shall be affixed to the search results 
containing such products or services.

There are no PRC laws that have national applicability to online commerce specifically relating to human resource services. 

However, local authorities may impose requirements on online business activities conducted within its jurisdiction, such as 
registration or filing requirements.

Mobile Applications

The Cyberspace Administration of China, or the CAC, promulgated the Administrative Provisions on Mobile Internet 
Application Information Services, or the Mobile Application Administrative Provisions, in June 2016, which became effective on 
August 1, 2016. Pursuant to the Mobile Application Administrative Provisions, a mobile Internet application refers to an app software 
that runs on mobile smart devices providing information services after being pre-installed, downloaded or embedded through other 
means. Mobile Internet app providers refer to the owners or operators of mobile Internet apps. Internet app stores refer to platforms 
which provide services related to online browsing, searching and downloading of app software and releasing of development tools and 
products through the Internet.

Under the Mobile Application Administrative Provisions, an Internet app program provider must verify a user’s mobile phone 
number and other identity information under the principle of mandatory real name registration at the back-office end and voluntary 
real name display at the front-office end. An Internet app provider must not enable functions that can collect a user’s geographical 
location information, access user’s contact list, activate the camera or recorder of the user’s mobile smart device or other functions 
irrelevant to its services, nor is it allowed to conduct bundle installations of irrelevant app programs, unless it has clearly indicated to 
the user and obtained the user’s consent on such functions and app programs. In respect of an Internet app store service provider, the 
Mobile Application Administrative Provisions require that, among others, it must file a record with the local authority within 30 days 
after it rolls out the Internet app store service online. It must also examine the authenticity, security and legality of Internet app 
providers on its platform, establish a system to monitor app providers’ credit and file a record of such information with relevant 
governmental authorities. If an app provider violates the regulations, the Internet app store service provider must take measures to stop 
the violations, including giving a warning, suspension of release, withdrawal of the app from the platform, keeping a record of the 
incident and reporting the incident to the relevant governmental authorities.

In December 2016, the MIIT promulgated the Interim Measures on the Administration of Pre-Installation and Distribution of 
Applications for Mobile Smart Terminals, which came into effect on July 1, 2017. These measures aim to enhance the administration 
of mobile apps, and require, among others, that mobile phone manufacturers and Internet information service providers must ensure 
that a mobile app, as well as its ancillary resource files, configuration files and user data can be uninstalled by a user on a convenient 
basis, unless it is a basic function software, which refers to a software that supports the normal functioning of the hardware and 
operating system of a mobile smart device.

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On March 15, 2019, the SAMR and the CAC jointly promulgated the Announcement on the Implementation of App Security 

Certification, or the Implementation Announcement, according to which, the China Cyber Security Review Technology and 
Certification Center shall be responsible for the app security certification work, and app operators are encouraged to undergo such 
security certification voluntarily; search engines, app stores, etc. are encouraged to clearly mark and give priority to recommend the 
apps which have been certified. As the attachment to the Implementation Announcement, the Implementation Rules of App Security 
Certification have stipulated specific certification procedures, post-certification supervision and management of app security 
certification.

Labor and Social Insurance

Under the PRC Labor Law, effective in 1995 and its amendment which became effective on December 29, 2018, and the PRC 
Labor Contract Law, effective in 2008 and its amendment which became effective on July 1, 2013, a written labor contract must be 
executed between an employer and an employee. Labor-related regulations and rules of the PRC also stipulate the maximum number 
of working hours per day and per week as well as the minimum wage standards. In addition, an employer is required to establish 
occupational safety and sanitation systems, implement the national occupational safety and sanitation rules and standards, and provide 
employees with workplace safety training.

In the PRC, workers dispatched by an employment agency are normally engaged in temporary, auxiliary or substitute work. 

Under the PRC Labor Contract Law, an employment agency is the employer for workers dispatched by it and shall perform an 
employer’s obligations toward them. The employment contract between the employment agency and the dispatched workers, and the 
placement agreement between the employment agency and the company that receives the dispatched workers shall be in writing. 
Furthermore, the company that accepts the dispatched workers shall bear joint and several liability for any violation of the PRC Labor 
Contract Law by the employment agencies arising from their contracts with dispatched workers. The MOHRSS promulgated the 
Interim Provisions on Labor Dispatch, effective March 1, 2014, which clarified the use of the labor dispatch employment model, 
required revisions to the content in labor dispatch contracts and instituted a 10% maximum limit of dispatched workers to total 
workforce for companies in China while providing a two-year transition period for compliance.

An employer is obligated to sign an indefinite term labor contract with an employee if the employer continues to employ the 

employee after two consecutive fixed-term labor contracts and under some other circumstances. The employer also has to pay 
compensation to the employee if the employer terminates an indefinite term labor contract except where such employee makes certain 
serious faults. Except where the employer proposes to renew a labor contract by maintaining or raising the conditions of the labor 
contract and the employee is not agreeable to the renewal, an employer is required to compensate the employee when a definite term 
labor contract expires. Furthermore, under the Regulations on Paid Annual Leave for Employees issued in December 2007 and 
effective as of January 2008 and its implementation measures, an employee who has served an employer for more than one year and 
less than ten years is entitled to a 5-day paid vacation, those whose service period ranges from 10 to 20 years is entitled to a 10-day 
paid vacation, and those who has served for more than 20 years is entitled to a 15-day paid vacation. An employee who does not use 
such vacation time at the request of the employer shall be compensated at three times their normal salaries for each waived vacation 
day.

Under the Regulations on Work-Related Injury Insurance effective in 2004 and amended in 2010, and the Interim Measures 

Concerning the Maternity Insurance for Enterprise Employees effective in 1995, PRC companies must pay work-related injury 
insurance premiums and maternity insurance premiums for their employees. On December 20, 2010, the State Council promulgated 
the amended Regulation on Work-Related Injury Insurance that became effective on January 1, 2011. The amendments to this 
regulation expand the scope of work-related injury to include the injury of employees caused by traffic accidents en route to or from 
the office not primarily attributable to the employees. Employees are entitled to certain treatments under work-related injury insurance 
that are calculated based on the circumstances of the work-related injury. Under the Interim Regulations on the Collection and 
Payment of Social Insurance Premiums effective in 1999 and the Interim Measures concerning the Administration of the Registration 
of Social Insurance effective in 1999, basic pension insurance, medical insurance and unemployment insurance are collectively 
referred to as social insurance. Both PRC companies and their employees are required to contribute to the social insurance plans. 
Under the Regulations on the Administration of Housing Fund effective in 1999, as amended in 2002, PRC companies must register 
with applicable housing fund management centers and establish a special housing fund account in an entrusted bank. Both PRC 
companies and their employees are required to contribute to the housing funds. On October 28, 2010, the National People’s Congress 
promulgated the PRC Social Insurance Law, which became effective in 2011 and was amended in 2018. The PRC Social Insurance 
Law specified that the PRC establish a social insurance system including basic pension insurance, basic medical insurance, work-
related injury insurance, unemployment insurance and maternity insurance. An employer shall pay the social insurance for its 
employees in accordance with the rates provided under relevant regulations and shall withhold the social insurance that should be 
assumed by the employees. The authorities in charge of social insurance may request an employer’s compliance and impose sanctions 
if such employer fails to pay and withhold social insurance in a timely manner.

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Regulations Relating to Intellectual Property Rights

China has adopted comprehensive legislation governing intellectual property rights, including trademarks, patents and 
copyrights. China has adhered to the main international conventions on intellectual property rights and became a member of the 
Agreement on Trade Related Aspects of Intellectual Property Rights upon its accession to the WTO in December 2001, the 
amendment of which was approved by the Standing Committee of the National People’s Congress in October 2007.

The PRC Copyright Law was adopted in 1990 and amended in 2001 and 2010 to widen the scope of works that are eligible for 

copyright protection. The amended PRC Copyright Law extends copyright protection to cover Internet activities and products 
disseminated over the Internet. Copyrighted software is protected under the PRC Copyright Law and other regulations. In addition, 
there is a voluntary registration system administered by the China Copyright Protection Center.

Registered trademarks are protected under the PRC Trademark Law adopted in 1982, revised in 2001 and further revised in 

2013. Trademarks can be registered with the Trademark Office of the SAIC for renewable ten-year periods. Trademark license 
agreements are required to be filed with the Trademark Office of the SAIC for the record, and the failure to complete such filings may 
cause the trademark license agreements to be unenforceable against bona fide third parties.

Domain name disputes are governed by the Measures of China Internet Network Information Center for Resolving Disputes 
Regarding Domain Names promulgated by the Chinese Internet Network Infrastructure Center, or the CNNIC, on May 28, 2012 and 
effective on June 28, 2012, under which the CNNIC can authorize domain name dispute resolution institutions to decide disputes.

Under the FIL, the state shall protect the intellectual property of foreign investors and foreign-invested enterprises as well as the 

legitimate rights and interests of holders of intellectual property rights and the relevant right holders; any infringement upon 
intellectual property rights will be held for legal liability according to PRC laws. Foreign investors may, according to applicable laws, 
freely remit into or out of the PRC, in Renminbi or any other foreign currency, their intellectual property royalties within the territory 
of the PRC.

Regulations Relating to Internet Content

The PRC government has promulgated measures relating to Internet content through various ministries and agencies, including 

the MIIT, the News Office of the State Council, the PRC Ministry of Culture and Tourism and the PRC State Administration of Press, 
Publication, Radio, Film and Television, or the SAPPRFT. In addition to various approval and license requirements, these measures 
specifically prohibit Internet activities that result in the dissemination of any content which is found to contain pornography, promote 
gambling or violence, instigate crimes, undermine public morality or the cultural traditions of the PRC or compromise state security or 
secrets. Internet content providers must monitor and control the information posted on their websites, and Internet information service 
providers that provide Internet information services with public opinion attributes or social mobilization capacity shall conduct 
security assessment on their own and be responsible for the assessment results. If any prohibited content is found, they must remove 
the content immediately, keep a record of it and report to the relevant authorities. If an Internet content provider violates these 
measures, the PRC government may impose fines and revoke any relevant business operation licenses.

Regulations Relating to Internet Privacy and Information Security

The PRC Constitution provides that PRC law protects the freedom and privacy of communications of citizens and that 
infringement of such rights is not permitted. While PRC laws do not prohibit Internet content providers from collecting and using 
personal information of their users, such collection and use is subject to the users’ prior consent. Also, the relevant government 
authorities have enacted legislation on the use of the Internet that recognizes the protection of personal information from unauthorized 
disclosure. Under the Regulation on Internet Information Service, Internet information service providers are prohibited from 
producing, copying, publishing or distributing information that is humiliating or slanderous to others or that trespasses the lawful 
rights and interests of others. Depending on the nature of their violation, Internet content providers that violate this provision may face 
criminal charges or be sanctioned by security authorities. In addition, they may be ordered to temporarily suspend their service, or 
their licenses may be revoked.

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Under the Several Provisions on Regulating the Market Order of Internet Information Services effective in March 2012, without 
the consent of users, Internet information service providers shall not collect personal information of users or provide such information 
to others. Where the Internet information service providers obtain the consent of users, it shall clearly inform users of the methods, 
contents and purposes for collecting and processing the personal information of users, and it shall not collect the information 
unnecessary for providing services, and nor use the personal information of users for purposes other than providing services.

Under the Decision of the Standing Committee of the National People’s Congress on Strengthening Information Protection on 
Networks effective in December 2012, Internet service providers and other enterprises and institutions shall, when gathering and using 
electronic personal information of citizens in business activities, adhere to the principles of legality and rationality to necessarily, 
explicitly state the purposes, manners and scopes of collecting and using information, and obtain the consent of those from whom 
information is collected, and shall not collect and use information in violation of laws, regulations or the agreement between both 
sides. Internet service providers and other enterprises and institutions shall, when gathering and using electronic personal information 
of citizens, publish their collection and use rules.

Under the Provisions on Protecting the Personal Information of Telecommunications and Internet Users effective in 
September 2013, telecommunications service operators and Internet information service providers shall formulate the rules for 
collection and use of users’ personal information and publish such rules in their business or service premises or on their websites. 
Without the consent of users, no telecommunications service operator or Internet information service provider may collect and use 
users’ personal information. When collecting and using users’ personal information, telecommunications service operators and 
Internet information service providers shall clearly inform users of the purpose, manner and scope for collection and use of 
information, the channels for inquiry and correction of information, the consequences from refusal to provide information and other 
relevant matters. Telecommunications service operators and Internet information service providers shall not collect users’ personal 
information other than that necessary for providing services, or use information for purposes other than the provision of services; and 
shall not collect and use information by fraud, misleading, coercion or any other means or in violation of laws, administrative 
regulations or agreements between both sides.

Under the Provisions on the Administration of Account Names of Internet Users effective in March 2015, Internet information 
service providers shall protect the users’ information and privacy of citizens and conduct identity verification of individuals before 
account registration. Under the Provisions on the Administration of Communications Short Message Services effective in June 2015, 
short message service providers and short message content providers shall not send commercial short messages to users without the 
users’ consent or request, or shall stop sending such short messages to users when the latter clearly present their refusal after their 
consent.

Under the PRC Advertising Law, the amendment of which became effective in September 2015, without the consent or request 

of the recipient, no entity or individual may send advertisements to the recipient’s residence or vehicle, among others, or send 
advertisements in the form of electronic information. Where an advertisement is sent in the form of electronic information, the 
sender’s true identity and contact information shall be explicitly indicated, and the sender shall provide the recipient with a method for 
the recipient to discontinue receiving such advertisements. Under the PRC Counter-Terrorism Law, which became effective in 
January 2016 and was amended in 2018, Internet service providers shall conduct identity verification of individuals.

Under the PRC Cyber Security Law, which became effective on June 1, 2017, Internet product and service providers shall 
explicitly notify their users and obtain their consent for collection and use of personal information. If any user’s personal information 
is involved, the provider shall also comply with the provisions of relevant laws and administrative regulations on the protection of 
personal information. Personal information and important data collected and produced by critical information infrastructure operators 
during their operations within the territory of China shall be stored within China. However, the PRC Cyber Security Law does not 
provide a detailed standard to classify “critical information infrastructure operators.”

On January 25, 2019, the Announcement of Launching Special Crackdown Against Illegal Collection and Use of Personal 
Information by Apps, or the Announcement, was promulgated jointly by the CAC, the MIIT, the PRC Ministry of Public Security and 
the SAMR and became effective immediately. Under this Announcement, app operators shall strictly fulfill their obligations regulated 
in the PRC Cyber Security Law when collecting and using personal information. The relevant authorities will evaluate the privacy 
policies of and collection and use of personal information by the apps with a large number of users and those closely related to 
people’s lives, and strengthen the regulation and punishment of the illegal collection and use of personal information. For the 
implementation of this Announcement, the relevant authorities have established the App Special Crackdown Working Group, or App 
Working Group. The App Working Group promulgated the Self-Assessment Guidelines for Apps Regarding the Illegal Collection of 
Personal Information on March 1, 2019, which provide nine self-assessment guidelines and standards for the collection and use of 
personal information by app operators from three aspects: (i) privacy policy text; (ii) behavior in the collection and use of personal 
information; and (iii) app operator’s obligation to protect users’ rights.

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To comply with these regulations, we provide users of our websites and mobile applications with a range of confidentiality, 
communications and information sharing options. They may choose to authorize us to disclose their personal information to third 
parties, or to instruct us to keep this information strictly confidential. Our systems are designed to maintain information received from 
these users in accordance with their instructions.

However, the PRC government retains the power and authority to order Internet content providers to turn over personal 

information of Internet users if the users post any prohibited content or engage in illegal activities on the Internet.

Regulations Relating to Internet Publishing

The Administrative Provisions on Online Publishing Services, or the Online Publishing Provisions, was jointly issued by the 

MIIT and the SAPPRFT, in 2016, and came into effect on March 10, 2016. The Online Publishing Provisions define “online 
publishing services” as providing online publications to the public through information networks. Any online publishing services 
provided in the territory of the PRC are subject to these provisions. The Online Publishing Provisions require any Internet publishing 
services provider to obtain an online publishing service license to engage in online publishing services. Under the Online Publishing 
Provisions, online publications refer to digital works which have publishing features, such as digital works that have been edited, 
produced or processed and which are made available to the public through information networks, including written works, pictures, 
maps, games, cartoons, audio/video reading materials and other methods. Any online game shall obtain approval from the SAPPRFT 
before it is launched online. Furthermore, Sino-foreign equity joint ventures, Sino-foreign cooperative joint ventures and wholly 
foreign owned enterprises cannot engage in providing web publishing services.

We do not believe the activities we engage in on our websites and mobile applications constitute “Internet publishing activities”
as such term is used in the Online Publishing Provisions. As a result, we have not applied or obtained an Internet publishing license. 
However, in the event that our activities are deemed to be “Internet publishing,” we may be required to obtain approval from the 
relevant PRC authorities. If we are deemed to be in breach of the Internet publishing regulations, the relevant PRC authorities may 
seize the related equipment and servers used primarily for such activities and confiscate any revenues generated from such activities. 
In addition, the relevant PRC authorities may also impose fines.

Regulations on Internet News Information Service

The CAC issued the Provisions for the Administration of Internet News Information Services, or Internet News Provision, which 

became effective on June 1, 2017 and replaced the original provisions promulgated in 2005.

Internet news information services shall include service of collecting, editing and publishing Internet news information, service 
of reposting and service of providing propagation platform. Under the Internet News Provision, Internet news service providers shall 
also include entities that are not established by the press but reproduce Internet news from other sources, provide electronic bulletin 
services on current and political events, and transmit such information to the public. The CAC shall be in charge of the supervision 
and administration of the Internet news information services throughout China.

If we release information that may be deemed by authorities as Internet news, we may be required to obtain an Internet news 
information service license. We do not believe that we are required to obtain an Internet news releasing license because the news 
posted on our websites and mobile applications are related to the recruitment and HR services industries which are not political in 
nature. However, if any of the Internet news posted on our websites and mobile applications is deemed by the government to be 
political in nature, related to macroeconomics, or otherwise requires such license based on the sole discretion of the government 
authority, we would need to apply for such license. If we are deemed to be in breach of the Internet News Provision or other relevant 
Internet news releasing regulations, the PRC regulatory authorities may suspend our information release activities and impose a fine. 
In serious cases, the PRC regulatory authorities may even suspend the Internet service or Internet access.

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Regulations on Broadcasting Audio/Video Programs through the Internet

In July 2004, the State Administration of Radio, Film and Television, or the SARFT, promulgated the Rules for the 
Administration of Broadcasting of Audio/Video Programs through the Internet and Other Information Networks, or the A/V 
Broadcasting Rules, which were replaced by Provisions on the Administration of Private Network and Targeted Communication 
Audio-Visual Program Services which took effect on June 1, 2016. For an entity that engages in content delivery, integrated broadcast 
control, transmission distribution and other private network and targeted communication to send audio-visual program service, an 
“Internet audio/video program transmission license” is required.

In April 2005, the State Council announced Several Decisions on Investment by Non-State-Owned Companies in Culture-
Related Business in China. These decisions encourage and support non-state-owned companies to enter certain culture-related 
business in China, subject to restrictions and prohibitions for investment in audio/video broadcasting, website news and certain other 
businesses by non-state-owned companies. These decisions authorize the SARFT, the Ministry of Culture and the General 
Administration of Press and Publication to adopt detailed implementation rules according to these decisions.

In December 2007, the SARFT and the MIIT jointly issued the Rules for the Administration of Internet Audio and Video 
Program Services, or Circular 56, which came into effect as of January 31, 2008 and was amended in August 2015. Circular 56 
reiterates the requirement set forth in the A/V Broadcasting Rules that online audio/video service providers must obtain an Internet 
audio/video program transmission license from the SARFT. Furthermore, Circular 56 requires all online audio/video service providers 
to be either wholly state-owned or state-controlled companies. According to relevant official answers to press questions published on 
the SARFT’s website dated February 3, 2008, officials from the SARFT and the MIIT clarified that online audio/video service 
providers that already had been operating lawfully prior to the issuance of Circular 56 may re-register and continue to operate without 
becoming state-owned or controlled, provided that such providers have not engaged in any unlawful activities. This exemption will 
not be granted to online audio/video service providers established after Circular 56 was issued. These policies have been reflected in 
the Application Procedure for Audio/Video Program Transmission License. Failure to obtain the Internet audio/video program 
transmission license may subject an online audio/video service provider to various penalties, including fines of up to RMB30,000, 
seizure of related equipment and servers used primarily for such activities and even suspension of its online audio/video services.

In May 2016, the SAPPRFT issued the Circular on Relevant Issues Concerning Implementing the Approval Granting for Mobile 

Internet Audio and Video Program Services, or the Mobile Audio and Video Program Circular, which was amended in 2018. The 
Mobile Audio and Video Program Circular provides that mobile Internet audio/video program services are deemed a type of Internet 
audio/video program services. Entities approved to provide mobile Internet audio/video program services may use mobile WAP 
websites or mobile applications to provide audio/video program services, but the types of the programs operated by such entities must 
be within the permitted scope as provided in their online audio/video program transmission license and such mobile applications must 
be filed with the SAPPRFT.

On March 6, 2018, the SAPPRFT issued the Notice on Further Regulating the Dissemination Order of Online Audio-Visual 
Programs, under which, the activities of illegally extracting, cutting and re-editing audio-visual programs shall be resolutely banned, 
and websites are required to rigorously manage online audio-visual programs in terms of the legitimacy of copyright.

On January 9, 2019, the Specifications for the Administration of the Network Short Video Platform was promulgated by China 

Netcasting Services Association and became effective immediately, under which, the network short video platform shall obtain the 
permit for “audio-video spreading programs through information network” and conduct business strictly within the scope of the 
permit.

Regulations Relating to Foreign Currency Exchange

The principal regulations governing foreign currency exchange in the PRC are the Foreign Exchange Administration 

Regulations, as amended in August 2008, and the Administration Rules of the Settlement, Sale and Payment of Foreign Exchange. 
Under these regulations, the Renminbi is freely convertible for payments of current account items, such as trade and service related 
foreign exchange transactions and dividend payments, but not for expenses of capital, such as direct investment, loan or investment in 
securities, outside the PRC unless the prior approval of the SAFE is obtained and prior registration with the SAFE is made.

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Under the Foreign Exchange Administration Regulations, foreign-invested enterprises in the PRC may purchase or remit foreign 

exchange without the approval of the SAFE for trade and service related foreign exchange transactions by providing commercial 
documents evidencing these transactions. They may also retain foreign exchange (subject to a cap approved by the SAFE) to satisfy 
foreign exchange liabilities or to pay dividends. However, the relevant PRC government authorities, which have significant 
administrative discretion in implementing the laws, may restrict or eliminate the ability of foreign-invested enterprises to purchase and 
retain foreign currencies in the future. In addition, foreign exchange transactions involving direct investment, loan and investment in 
securities outside the PRC are subject to limitations and require approvals from the SAFE.

Under the Administration Rules of the Settlement, Sale and Payment of Foreign Exchange effective in 1996, foreign-invested 

enterprises may only buy, sell and/or remit foreign currencies at banks authorized to conduct foreign exchange business after 
providing valid supporting documents and, in the case of capital account item transactions, obtaining approval from the SAFE or its 
competent local counterpart.

Under the FIL, foreign investors may, according to applicable laws, freely remit into or out of the PRC, in Renminbi or any other 

foreign currency, their contributions, profits, capital gains, income from asset proposal, intellectual property royalties, lawfully 
acquired compensation, indemnity or liquidation income and so on within the territory of the PRC.

The SAFE promulgated the Circular on the Relevant Operating Issues Regarding Administration Improvement of Payment and 

Settlement of Foreign Currency Capital of Foreign-Invested Enterprises, or Circular 142, on August 29, 2008. Under Circular 142, 
registered capital of a foreign-invested enterprise settled in Renminbi converted from foreign currencies may only be used within the 
business scope approved by the applicable governmental authority and may not be used for equity investments in the PRC. In addition, 
foreign-invested enterprises may not change how they use such capital without the SAFE’s approval, and may not in any case use such 
capital to repay Renminbi loans if they have not used the proceeds of such loans.

The SAFE promulgated the Notice of the SAFE on Reforming the Administrative Approach Regarding the Settlement of the 

Foreign Exchange Capitals of Foreign-Invested Enterprises, or Circular 19, on June 1, 2015, which superseded Circular 142. Under 
Circular 19, foreign-invested enterprises are allowed to settle 100% of their capital in foreign currencies in Renminbi on a 
discretionary basis. The Renminbi obtained by foreign-invested enterprises from the discretionary settlement of their capital in foreign 
currencies shall be managed under the accounts for foreign exchange settlement pending payment, and foreign-invested enterprises 
shall make various payments from such account for the following scope of use: expenditure within the business scope, payment for 
domestic equity investment and Renminbi deposits, transfers to the special centralized fund management account and the account for 
foreign exchange settlement pending payment under the same name, repayment of the Renminbi loans that have been fully used, 
repayment of external debts directly or by foreign exchange purchase and payment, external payment of funds to foreign investors due 
to capital reduction or divestment directly or by foreign exchange purchase and payment, external payment of current account 
expenditure directly or by foreign exchange purchase and payment, and other capital account expenditure registered by the relevant 
foreign exchange bureau (bank) or approved by the relevant foreign exchange bureau. Foreign-invested enterprises shall not use their 
capital and the Renminbi obtained from foreign exchange settlement for any of the following purposes: direct or indirect use for 
expenditure beyond its business scope or expenditure prohibited by PRC laws and regulations; directly or indirect use for investment 
in securities, unless otherwise prescribed by laws and regulations; directly or indirect use for granting entrusted loans (unless 
permitted under its business scope), repaying inter-company loans (including third party advances) and repaying Renminbi bank loans 
that have been transferred to a third party; or use for the expenses related to the purchase of real estate not for self-use, unless it is a 
foreign-invested real estate enterprise. Circular 19 may adversely affect our liquidity and our ability to fund and expand our business 
in the PRC.

The SAFE promulgated the Notice of the SAFE on Reforming and Standardizing the Administrative Provisions on Capital 
Account Foreign Exchange Settlement, or Circular 16, on June 9, 2016. Under Circular 16, onshore enterprises (including Chinese-
funded enterprises and foreign-invested enterprises, excluding financial institutions) may all settle their external debts in foreign 
currencies according to the method of voluntary foreign exchange settlement. The banks shall, in handling each transaction of foreign 
exchange settlement for an onshore enterprise according to the principle of payment-based foreign exchange settlement, review the 
authenticity and compliance of the use by the domestic institution of the foreign exchange funds settled in the previous transaction 
(including voluntary settlement and payment-based settlement). The earnings and expenditures of the account for foreign exchange 
settlement pending payment are limited to certain scope. The use of foreign exchange earnings under capital account shall be within 
the enterprise’s business scope and in a truthful manner for proprietary purposes.

Regulations Relating to Foreign Exchange Registration of Offshore Investment by PRC Residents

Under Circular 75 issued on October 21, 2005, (i) a PRC resident, including a PRC resident natural person (e.g., a PRC citizen or 

a foreign citizen who resides primarily in China), shall register with the local branch of the SAFE before it establishes or controls an 
overseas special purpose vehicle for the purpose of overseas equity financing (including convertible debt financing); (ii) when a PRC 
resident contributes the assets of or its equity interests in a domestic enterprise to an overseas special purpose vehicle, or engages in 
overseas financing after contributing assets or equity interests to an overseas special purpose vehicle, such PRC resident shall register 
his or her interest in the overseas special purpose vehicle and the change thereof with the local SAFE branch; and (iii) when the 
overseas special purpose vehicle undergoes a material event outside of China, such as a change in share capital, or merger or 
acquisition, the PRC resident shall, within 30 days of the occurrence of such event, register such change with the local SAFE branch. 
PRC residents who are shareholders of overseas special purpose vehicles established before November 1, 2005 were required to 
register with the local SAFE branch before March 31, 2006.

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The SAFE promulgated Circular 37 on July 4, 2014, which superseded Circular 75. Circular 37 requires PRC residents to register
with local branches of the SAFE in connection with their direct establishment or indirect control of an offshore entity, for the purpose 
of overseas investment and financing, with such PRC residents’ legally owned assets or equity interests in domestic enterprises or 
offshore assets or interests, referred to in Circular 37 as a “special purpose vehicle.” Circular 37 further requires amendment to the 
registration in the event of any significant changes with respect to the special purpose vehicle, such as increase or decrease of capital 
contributed by PRC individuals, share transfer or exchange, merger, division or other material event. According to Circular 13 issued 
by the SAFE on February 13, 2015, starting from June 1, 2015, all new such registrations required under Circular 37 (other than make-
up registrations) will be handled by qualified banks instead of the local SAFE branches. The qualified banks, under the supervision of 
the SAFE, will directly review the applications and process the registration.

Under Circular 37, in the event that a PRC shareholder holding interests in a special purpose vehicle fails to fulfill the required 

SAFE registration, the PRC subsidiaries of that special purpose vehicle may be prohibited from making profit distributions to the 
offshore parent and from carrying out subsequent cross-border foreign exchange activities, and the special purpose vehicle may be 
restricted in its ability to contribute additional capital into its PRC subsidiary. Moreover, failure to comply with the various SAFE 
registration requirements described above could result in liability under PRC law for evasion of foreign exchange controls. See “Item 
3.D. Key Information — Risk Factors — Risks Related to Doing Business in China — PRC regulations relating to offshore 
investment activities by PRC residents may increase our administrative burden and adversely impact our business and prospects.”

Regulations Relating to Employee Stock Option Plans

On December 25, 2006, the People’s Bank of China promulgated the Measures for the Administration of Individual Foreign 
Exchange, and on January 5, 2007, the SAFE further promulgated the implementation rules on those measures. Both became effective 
on February 1, 2007. According to the implementation rules, if individuals in the PRC participate in any employee stock ownership 
plan or stock option plan of an overseas-listed company, those individuals must apply as a group through the company or a domestic 
agency to the SAFE or the appropriate local branch for approval for any foreign exchange-related transactions concerning that plan.

On March 28, 2007, the SAFE promulgated the Stock Option Rule. Under the Stock Option Rule, PRC citizens who are granted 

stock options by an overseas-listed company are required, through a PRC agent or PRC subsidiary of such overseas-listed company, to 
register with the SAFE and complete certain other procedures.

On February 15, 2012, the SAFE promulgated the New Stock Option Rule. Upon the effectiveness of the New Stock Option 

Rule on February 15, 2012, the Stock Option Rule became void, although the basic requirements and procedures provided under the 
Stock Option Rule are kept unchanged in the New Stock Option Rule, i.e., the domestic employees participating in stock incentive 
plan of an overseas-listed company shall appoint the PRC subsidiary of the overseas-listed company or a domestic qualified agent to 
make the registration of the stock incentive plan with the SAFE and handle all foreign exchange-related matters of the stock incentive 
plan through the special bank account approved by the SAFE. The New Stock Option Rule clarifies that the domestic subsidiary of an 
overseas-listed company shall include the limited liability company, partnership and the representative office directly or indirectly 
established by such overseas-listed company in China and the domestic employees shall include the directors, supervisors, the senior 
management and other employees of the domestic subsidiary, including the foreign employees of the domestic subsidiary who 
continuously reside in China for no less than one year.

Similar to the Stock Option Rule, the New Stock Option Rule requires that the annual allowance with respect to the purchase of 

foreign exchange in connection with stock holding or stock option exercises shall be subject to the approval of the SAFE. The New 
Stock Option Rule further requires that the material amendments of the stock incentive plan shall be filed with the SAFE within three 
months following the occurrence of the material amendments. The domestic agent shall also make a quarterly update to the SAFE to 
disclose the information with respect to the stock option exercises, the stock holding and foreign exchange matters. If the domestic 
employees or the domestic agent fails to comply with the requirements of the New Stock Option Rule, the SAFE may require the 
remedy and even impose administrative penalties that the SAFE deems appropriate.

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In addition, the SAT has issued circulars concerning employee share options. Under these circulars, individuals working in China 

who exercise share options will be subject to PRC individual income tax. We have obligations to file documents related to employee 
share options with relevant tax authorities and withhold the individual income taxes of employees who exercise their share options.

Regulations Relating to Dividend Distribution

The principal regulations governing distribution of dividends paid by wholly foreign owned enterprises and Sino-foreign equity 

joint ventures include:

(cid:120) Wholly Foreign Owned Enterprise Law (1986), as amended;
(cid:120) Wholly Foreign Owned Enterprise Law Implementing Rules (1990), as amended;
(cid:120)
(cid:120)
(cid:120)

Sino-Foreign Equity Joint Venture Enterprise Law (1979), as amended;
Sino-Foreign Equity Joint Venture Enterprise Law Implementing Rules (1983), as amended; and
PRC Enterprise Income Tax Law and its Implementation Rules (2007), amended in 2017 and 2018.

Under these regulations, foreign-invested enterprises in the PRC may pay dividends only out of their accumulated profits, if any, 

determined in accordance with PRC accounting standards and regulations. In addition, foreign-invested enterprises in the PRC are 
required to set aside certain amounts out of their accumulated profits each year, if any, to fund certain reserve funds. These reserves 
are not distributable as cash dividends.

Regulations Relating to Mergers and Acquisitions of Domestic Enterprises by Foreign Investors

In August 2006, six PRC regulatory agencies jointly adopted the M&A Rules, which became effective in September 2006 and 

was further amended in June 2009. The M&A Rules established additional procedures and requirements that could make merger and 
acquisition activities by foreign investors more time-consuming and complex. These rules require, among other things, that the 
MOFCOM be notified in advance of any change-of-control transaction in which a foreign investor will take control of a PRC domestic 
enterprise or a foreign company with substantial PRC operations, if certain thresholds under the Provisions on Thresholds for Prior 
Notification of Concentrations of Undertakings issued by the State Council on August 3, 2008 are triggered.

Under the FIL, where a foreign investor acquires any domestic enterprise in the PRC or participates in the concentration of 
business operators by other means (i.e., obtaining control over or decisive influence on other business operators by means of merger, 
acquisition of equity interests or assets, or contracts, etc., as defined in the PRC Anti-Monopoly Law), it is subject to review on 
concentration of business operators pursuant to the PRC Anti-Monopoly Law.

Complying with these requirements could affect our ability to expand our business. See “Item 3.D. Key Information — Risk 
Factors — Risks Related to Doing Business in China — Certain PRC regulations may make it more difficult for us to pursue growth 
through acquisitions in China.”

Regulations Relating to Taxation

For a discussion of applicable PRC tax regulations, see “Item 5.A. Operating and Financial Review and Prospects — Operating 

Results — Net Revenues and Business Taxes” and “ — Income Taxation — PRC.”

C. Organizational Structure

The following chart illustrates our corporate structure, including our principal operating subsidiaries and consolidated affiliated 

entities as of the date of this annual report.

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(1) Acquired in December 2017. Includes Lagou Information HongKong Limited, a wholly owned Hong Kong subsidiary, which is 

(2)

(3)

(4)

(5)

(6)

the shareholder of Beijing Lagou Science and Technology Co, Ltd., a PRC wholly foreign owned enterprise.
Includes Shanghai Wang Ju Human Resource Consulting Co., Ltd., incorporated in the PRC, which conducts human resource 
services and is 70% owned by 51net HR and 30% owned by Run An.
In addition, 51net directly or indirectly wholly owns three PRC subsidiaries which have no current operations: Shanghai Wang 
Ju Advertising Co., Ltd.; Wang Jin Information Technology (Shanghai) Co., Ltd.; and Wuhan Wang Cai Information 
Technology Co., Ltd.
Includes three PRC subsidiaries of Tech JV: Shanghai Qianjin Zhong Cheng Human Resources Co., Ltd., a wholly owned 
subsidiary which conducts human resource services; Shanghai Yishu Information Technology Co., Ltd., a wholly owned 
subsidiary which conducts online recruitment services; and Beijing Zhiding Youyuan Management Consulting Co., Ltd., a 60% 
owned subsidiary which conducts human resource services. In addition, Tech JV owns two PRC subsidiaries which have no 
current operations: Shanghai Qianjin Advertising Co., Ltd., or AdCo, an 80% owned subsidiary; and Shanghai Wang Cai 
Advertising Co., Ltd., a subsidiary jointly owned by Tech JV and AdCo.
Includes Beijing Lagou Network Technology Co., Ltd., a 60% owned PRC subsidiary which conducts online recruitment 
services. In addition, Run An directly and indirectly wholly owns three PRC subsidiaries which have no current operations: 
Ningbo Yijian Network Science and Technology Co., Ltd.; Shenzhen City Huiyuan Cultural Industry Communication Co., Ltd.; 
and Wanyi (Shanghai) Internet Information Service Co., Ltd.
Includes Qianjin Zhong Cheng Technology (Wuhan) Co., Ltd., a wholly owned PRC subsidiary which conducts online 
operations.

Our subsidiary, 51net, directly holds 50% of the outstanding shares of Tech JV, Qian Cheng directly holds 1% of the outstanding 

shares of Tech JV, and Wuhan AdCo directly holds the remaining 49% of the outstanding shares of Tech JV. As a result of Qian 
Cheng’s ownership of Wuhan AdCo, each of 51net and Qian Cheng effectively holds 50% of the equity interest in Tech JV.

Our services are principally provided through Tech JV and its subsidiaries, which hold licenses to provide online advertising 

services, human resource related services and information services via the Internet and mobile networks.

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Tech JV and its subsidiaries recognize most of our revenues and receive most of the cash payments from our clients. Our 

relationships with Qian Cheng and Run An, our affiliated entities, have been governed by a series of agreements, under which we have 
borne all of the economic risks and received all of the economic rewards in these affiliated entities. In addition, through a call option 
agreement between 51net and Qian Cheng, 51net or its designee is able to purchase the equity interests in Tech JV that are held by 
Qian Cheng and Wuhan AdCo as well as the equity interest in AdCo that is held by Qian Cheng. As a result, the historical financial 
results of these entities have been consolidated in our financial statements. For a discussion on the contractual arrangements among 
our entities, see “Item 7.B. Major Shareholders and Related Party Transactions — Related Party Transactions — Contractual 
Arrangements Among Our Group Entities.”

We have been advised by Jun He Law Offices, our PRC legal counsel, that:

(cid:120)
(cid:120)

(cid:120)

our current ownership structure is in compliance with existing PRC laws and regulations;
the agreements among our subsidiaries, affiliated entities and their respective shareholders are valid and binding, and are 
enforceable under, and will not result in any violation of, existing PRC laws or regulations, with exception to the trademark 
license agreement, which may not be enforceable against bona fide third parties until registration with the relevant 
trademark administration authorities; and
except as otherwise disclosed herein, our current business operations as described in this annual report are not in violation 
of existing PRC laws, rules and regulations in all material aspects.

There are, however, substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including 

but not limited to the laws and regulations governing our business or the enforcement and performance of our contractual 
arrangements in the event of the imposition of statutory liens, death, bankruptcy and criminal proceedings. Accordingly, we cannot 
assure you that PRC regulatory authorities will not take a view contrary to that of our PRC legal counsel. See “Item 3.D. Key 
Information — Risk Factors — Risks Related to Our Corporate Structure — The PRC laws and regulations governing our business 
operations and contractual arrangements are uncertain, and if we are found to be in violation, we could be subject to sanctions” and 
“— Risks Related to Doing Business in China — The PRC legal system has inherent uncertainties that could materially and adversely 
affect us.”

We intend to continue to evaluate from time to time the PRC regulatory environment with respect to the foreign ownership of 
human resource related services and value-added communications services, and plan to continue to streamline our ownership structure 
and operations as and when permitted by PRC laws and regulations.

D. Property, Plants and Equipment

Our executive offices as well as our principal marketing and development facilities, comprising approximately 12,600 square 
meters, are currently located at No. 1387 Zhang Dong Road, Shanghai 201203, People’s Republic of China. We operate a national 
sales and customer service call center with a total floor area of approximately 18,840 square meters across two locations in Wuhan. 
We also maintain a large sales office in downtown Shanghai comprising of three floors in an office building, totaling approximately 
4,845 square meters. In addition, we lease space for our network of sales offices and service locations in 37 cities across China, 
including Beijing, Chengdu, Guangzhou, Hangzhou, Nanjing, Shanghai, Shenzhen and Wuhan. As of the date of this annual report, 
we have leases for office space totaling approximately 40,700 square meters. We believe that we will be able to obtain adequate 
facilities to accommodate our expansion plans in the near future.

In March 2018, we completed the acquisition of office space in Shanghai to accommodate our growing business operations. The 

purchase price was RMB57.4 million (US$8.3 million) and was funded from our existing cash resources.

ITEM 4A.

UNRESOLVED STAFF COMMENTS

None.

ITEM 5.

OPERATING AND FINANCIAL REVIEW AND PROSPECTS

The following discussion of our financial condition and results of operations is based upon and should be read in conjunction 

with our consolidated financial statements and their related notes included elsewhere in this annual report on Form 20-F. This 
discussion may contain forward-looking statements based upon current expectations that involve risks and uncertainties. Our actual 
results may differ materially from those anticipated in these forward-looking statements as a result of various factors, including those 
set forth under “Item 3.D. Key Information — Risk Factors” or in other parts of this annual report.

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A. Operating Results

Overview

We believe that we are a leading nationwide provider of integrated human resource services in China. We provide online 
recruitment services and other complementary human resource related services, consisting primarily of business process outsourcing 
campus recruitment, training, assessment and placement services. We aim to be a “one-stop” solution to human resource departments 
by providing recruitment and other human resource related services to employers.

For the year ended December 31, 2018, our online recruitment services generated approximately 64% of our revenues with the 

remaining 36% from our other human resource related services.

Factors Affecting Our Results of Operations

The major factors affecting our results of operations and financial condition include:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

Growth of the Chinese Economy and Demand for Human Resource Services in China. China’s rapid economic growth has 
served as an important catalyst for the development of the human resource services industry. In addition, the proliferation of 
new enterprises has led to increased market liberalization and competition. As a result, companies in China are increasingly 
recognizing the need for improved recruitment processes and talent management, which has driven the demand for human 
resource services.

We expect that our financial results will continue to be affected by the overall growth of the Chinese economy and market 
demand for human resource services, in particular recruitment services. Impacted by the global economic and financial 
market crisis in 2008 and 2009, the Chinese economy experienced a slowdown in economic activity, and we experienced a 
period of negative or lower revenue growth rates, decrease in customer spending and contraction in operating margins. 
Since 2015, the growth rate of China’s gross domestic product has been below 7% and was 6.6% in 2018, the slowest pace 
since 1990. If there are slowdowns or other adverse developments in China’s economic growth, we may experience 
material changes in market demand and customer spending, each of which would adversely affect our financial condition 
and results of operations, such as negative or lower revenue growth rates, margin contraction and decreased profitability.

Changes in the Composition of the Chinese Labor Market. As the Chinese economy grows, we believe that China is 
developing a large skilled and educated labor force. This growing skilled and educated work force is a key segment targeted 
by employers who use our human resource services as they seek to attract and retain talent to build a competitive advantage. 
In addition, China’s large labor force is increasingly migrating toward urban centers due to continuing economic 
development and employer demand. As a result, major metropolitan areas have become the foundation for the growing 
human resource services industry in China. For this reason, we have established sales offices and service locations in 37 
cities across China and cover over 150 additional geographies through a national sales and customer service call center. We 
believe these changes in the composition of the Chinese labor market toward a larger, better skilled and urbanized work 
force will increase the number of job seekers and employers who utilize our human resource services.

Seasonality in the Human Resource Services Market. The human resource services industry is characterized by seasonal 
fluctuations. Accordingly, these fluctuations, particularly in the seasonal peak recruitment periods following the Chinese 
New Year holiday in the first quarter and the National Day holiday in October, may cause our results to vary from quarter 
to quarter. During seasonal peak periods, demand for online recruitment and other human resource related services may or 
may not rise significantly depending on the needs of employers as well as their perceptions of the job market. In addition, 
the Chinese New Year holiday is based on the lunar calendar, which varies from year to year and affects our first quarter 
results and their comparability to financial results of the same quarter in prior years. We have usually observed seasonal 
campus recruitment activity by employers in the fourth quarter of each year but also a general slowdown in overall 
recruitment activity at calendar year end.

Increasing Acceptance of New Recruitment Channels and Human Resource Services. While we have experienced growth in 
our online recruitment services, the use of advertising services to recruit employees has a limited history in China. In 
addition, we believe that the concept and use of business process outsourcing, training and assessment services is relatively 
new in China. Therefore, our ability to successfully increase employer acceptance and adoption of our services materially 
affects our results of operations.

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(cid:120)

Growing Use of the Internet as a Platform for Providing Human Resource Services. Our results of operations from our 
online recruitment services in particular will depend upon the continuing increase in Internet penetration and use. 
According to the CNNIC, the number of Internet users in China has increased from approximately 79 million in 2003 to 
approximately 829 million in 2018, ranking China as the largest market of Internet users in the world. We believe that 
further development of China’s technology infrastructure, more affordable and diversified means of Internet access, and 
expanding ownership of personal computers, mobile phones and other devices with Internet capabilities will connect an 
increasingly larger group of job seekers and employers across a wider geographical area as well as facilitate the use of a 
web-based platform for the delivery of human resource services.

Revenues

A significant majority of our revenues come from employers who purchase our online recruitment services. We also provide 
other complementary human resource related services, consisting primarily of business process outsourcing, campus recruitment, 
training, assessment and placement services.

The following table sets forth the revenues from our principal lines of business as a percentage of our total revenues for the 

periods indicated.

Revenues:

Online recruitment services
Other human resource related revenues

Total revenues

For the year ended December 31,
2017

2018

2016

65.2%
34.8
100.0%

65.0%
35.0
100.0%

64.3%
35.7
100.0%

The following table sets forth our revenue growth rates by business line for the periods indicated.

Online recruitment services
Other human resource related revenues
Total revenues

Online Recruitment Revenues

2016
compared to
2015

2017
compared to
2016

2018
compared to
2017

14.1%
11.5
12.9%

21.0%
22.3
21.4%

29.9%
33.7
31.3%

We generate our online recruitment services revenues from fees we charge employers for placing recruitment and related 
advertisements on our websites and mobile applications, downloading information from our online resumé database and utilizing our 
recruitment management tools and systems. We also provide online marketing services to employers, such as priority listings, 
keyword purchases, display advertising, and e-mail and text messaging campaigns, which enhance the placement of their job 
opportunities across our various recruitment platforms and enable them to target and attract the attention of certain job seekers. In 
addition, we generate online revenues for website design and hosting services that we provide to corporations that wish to maintain 
their own dedicated recruitment website within our platforms. While we do not charge job seekers for accessing our websites, 
installing our mobile applications on their devices and using basic functions, including the ability to register and maintain a user 
account, search and browse job postings and submit job applications, certain enhanced services are available to job seekers for a fee.

We believe the growth and development of our online recruitment services has benefitted from the greater acceptance of the 

Internet as a recruitment medium in China as well as our effectiveness in increasing our engagement with employers to utilize these 
services through expanding our overall customer base and/or raising the average amount an employer spends on our services over 
time.

For the future, we expect the growth of our online recruitment services revenues will continue to be driven by a combination of 
an increase in the number of unique employers using these services as well as higher average revenue per unique employer due to our 
up-selling efforts and potential price adjustments over time. In addition, two opposing trends affect our average revenue per unique 
employer. Because new customers tend to use basic, lower priced online recruitment services, significant increases in the number of 
these customers generally result in higher aggregate online recruitment services revenues but lower average revenue per unique 
employer. Also, we may choose to offer introductory packages at reduced prices or provide complimentary trials from time to time, 
which decrease average revenue per unique employer. However, our ability to retain customers and migrate them over time to higher 
priced products has historically mitigated or offset these factors that reduce our average revenue per unique employer. As more 
customers become increasingly familiar with our online platforms and we build customer loyalty, we may be able to sell them a 
package of multiple online recruitment services or extend the length of their membership period, both of which increase our average 
revenue per unique employer. Our ability to retain customers and migrate them to higher priced products or multiple purchases may be 
adversely affected by, among other things, economic growth and policies in China, market demand for online recruitment services, 
difficulties we may encounter in developing or launching higher priced services and price competition in the online recruitment 
services market in China.

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We define a unique employer as a customer that purchases our online recruitment services during a specified period. An 
employer who purchases online services multiple times or in multiple quarters throughout the fiscal year is counted as one unique 
employer for the annual total. We make adjustments for multiple purchases by the same customer within a city to avoid double 
counting. Each employer is assigned a unique identification number in our management information system. Affiliates and branches 
of a given employer may, under certain circumstances, be counted as separate unique employers. Our calculation of the number of 
unique employers is subject to misidentification and other forms of error, including errors in judgment as to appropriate adjustments to 
be made to the data. We cannot assure you that our methodology, employer identification, calculations and analyses are accurate, or 
that they yield results that are comparable between periods or give a correct approximation of actual numbers of customers. The 
estimated number of unique employers using our online recruitment services does not include employers utilizing Lagou.com, which 
we acquired in December 2017.

We generally require that all advertising fees be paid in advance of posting an advertisement on our platforms, although we may 

offer credit terms to select clients on a case-by-case basis.

Other Human Resource Related Revenues

We generate revenues from employers and enterprises for using our other human resource related services. For our business 
processing outsourcing services, we receive a monthly fee, which is based on such factors as the scope and complexity of services 
provided, the cities where services will be delivered and the number of employees under contract to us, per each individual we serve 
on behalf of our corporate clients. For our campus recruitment services, we charge employers fees for preparing a customized campus 
recruitment strategic plan, promoting their image to students and schools, and handling on-campus logistics, event management and 
administrative tasks. For our training services, we receive a registration fee per each participant who attends our seminars and 
workshops. For our professional assessment tools and tests, we charge a subscription fee based on the number of individuals evaluated 
or tests taken as well as the type of tests administered on behalf of employers. For engaging our placement and executive search 
services, we receive fees for identifying prospective candidates, conducting interviews and completing new hires on behalf of 
employers. In addition, we also charge enterprises for purchasing our studies and reports on compensation and other human resource 
topics and for participating in our industry conferences and events. We expect to continue to expand and develop additional human 
resource related services and products for our corporate clients. We believe that these services are an important component of our 
“one-stop” human resource solutions strategy and enhance our reputation and image as an industry innovator. In addition, we believe 
our business process outsourcing business may experience less seasonal and cyclical variations in revenues than our online 
recruitment services over time.

The growth of our other human resource related services will be dependent on our ability to successfully develop, introduce and 
increase adoption of these types of products and services. In addition, changes in government regulations and enforcement policies in 
China, as well as changes in the behavior and attitude of employers regarding compliance to tax and labor laws, talent development 
and human resource management, may affect the growth of our other human resource related services.

We believe the increase in our other human resource related revenues has been primarily driven by growing customer acceptance 

of these products and services, particularly our business process outsourcing and training services, as well as our sales and marketing 
efforts. We expect that as we continue to expand the scale and scope of these services and meet growing market demand, revenues 
generated from these services may increase as a percentage of our overall revenues in the future.

Net Revenues and Business Taxes

Our net revenues reflect the impact of value-added tax, or VAT, as well as historically PRC business tax, and other related 

surcharges which are levied on revenues generated from services we provide in China.

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Effective January 1, 2012, the State Council instituted a business tax to VAT transformational pilot program in Shanghai. Under 
this program, industries subject to business tax were transitioned to VAT payers. As of May 1, 2016, the VAT program was expanded 
to cover all industries in the PRC, and we ceased paying business tax in the PRC.

Generally, our PRC subsidiaries and affiliated entities are subject to VAT rates of 5% or 6%, and are permitted to offset input 

VAT supported by valid VAT invoices received from vendors against their VAT liability. VAT on the invoiced amount collected by 
the PRC subsidiaries and affiliated entities on behalf of tax authorities in respect of services provided, net of VAT paid for purchases, 
is recorded as taxes payable until it is paid to the tax authorities.

Our PRC subsidiaries and affiliated entities are also subject to certain government surcharges on the VAT payable in the PRC. In 

our consolidated statements of operations and comprehensive income, these surcharges are included under the account of “business 
tax and surcharges,” which is deducted from gross revenues to arrive at net revenues.

Costs

We operate and manage our various businesses as a single segment. In addition, we share operating costs and management 
resources amongst these businesses. As a result, we do not account for our results of operations on a geographical or other basis, and 
we are unable to allocate costs among our various businesses.

The following table sets forth our cost of services and total operating expenses as a percentage of our net revenues for the periods 

indicated.

Cost of services
Total operating expenses

For the year ended December 31,
2017

2016

2018

(28.4)%
(45.4)%

(26.8)%
(42.6)%

(27.8)%
(41.4)%

Our cost of services as a percentage of our net revenues is affected by our ability to achieve economies of scale and operating 

efficiencies. We believe that as we grow our operations and infrastructure, we can attract new employers and increase up-selling and 
cross-selling opportunities with existing customers across multiple markets and services, thereby allowing us to achieve economies of 
scale as we may be able to realize a higher level of revenues relative to our direct costs. In addition, the expansion of our online 
recruitment services business requires limited additional fixed costs.

Although we expect to increase spending on sales and marketing activities and product development in order to strengthen our 
brand and enhance our service offerings, we aim to decrease our cost of services and total operating expenses as a percentage of our 
net revenues in the longer term through greater economies of scale and improved operating efficiencies. However, our ability to 
achieve these objectives is subject to significant uncertainties, and we cannot assure you that we will be able to decrease these costs as 
a percentage of our net revenues.

Cost of Services

Our cost of services primarily consists of salary and employee compensation, subcontracting expenses, costs related to training 

materials and contracted instructors, and data storage and bandwidth costs. The majority of our employee compensation and other 
costs of services are largely shared across our various business lines. We pay subcontracting fees to third parties to provide services to 
us in connection with the operations of our business process outsourcing business. For our online recruitment services business, we 
have been able to leverage our existing infrastructure to grow our revenues, allowing us to incur limited additional costs relative to the 
higher revenues we have generated. While we expect that our cost of services in absolute amount will increase as we expand our 
business operations, we aim to lower this cost as a percentage of net revenues over time through greater economies of scale and scope 
as well as improved efficiency and productivity. However, cost of services as a percentage of net revenues increased in 2018 due to 
higher employee compensation expenses and additional costs related to the development of new services.

Operating Expenses

Our operating expenses include sales and marketing expenses and general and administrative expenses.

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The following table sets forth our operating expenses as a percentage of our net revenues for the periods indicated.

Operating expenses:

Sales and marketing
General and administrative

Total operating expenses

For the year ended December 31,
2017

2018

2016

(33.5)%
(11.9)
(45.4)%

(32.2)%
(10.4)
(42.6)%

(32.0)%
(9.4)
(41.4)%

Our sales and marketing expenses primarily consist of salaries, commissions and share-based compensation for our sales and 
marketing staff, advertising and promotion expenses, and expenses for our management and staff related to our daily operations in 
local markets. The level of sales and marketing expenditures varies in each city annually and is impacted by a number of factors, 
including customer demand, competition and our strategic objectives in each market. In addition, the sales and marketing strategies we 
employ in each city varies depending on our determination of the most effective means to promote our brands and services. We expect 
to continue to invest resources to strengthen our market position and brands, to expand our sales force and to promote new products 
and services. Although we expect that our sales and marketing expenses in absolute amount will increase as we grow our businesses, 
we aim to maintain these expenses as a percentage of net revenues at a stable or lower level over time by focusing on operational 
scalability and efficiency improvements.

Our general and administrative expenses primarily consist of employee salaries, bonuses and share-based compensation, building 

depreciation, office rent and property management fees, administrative office expenses and professional services fees. While we 
expect that our general and administrative expenses in absolute amount will increase as we grow our businesses, we aim to lower our 
general and administrative expenses as a percentage of net revenues in the longer term by capitalizing on operational and management 
efficiencies.

Income Taxation

We file income tax returns in multiple jurisdictions because we, our subsidiaries and our affiliated entities are tax residents of 

different jurisdictions.

Cayman Islands

The Cayman Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or appreciation 

and there is no taxation in the nature of inheritance tax or estate duty. No Cayman Islands stamp duty will be payable unless an 
instrument is executed in, or after execution, brought to or produced before a court in the Cayman Islands.

British Virgin Islands

51net, our subsidiary incorporated in the British Virgin Islands, or BVI, is a business company subject to the provisions of the 
BVI Business Companies Act 2004 (as amended). Under current BVI laws, 51net is exempt from all provisions of the Income Tax 
Ordinance of the BVI (including with respect to all dividends, interests, rents, royalties, compensation and other amounts payable by 
51net to persons who are not persons resident in the BVI). Capital gains realized with respect to any shares, debt obligations or other 
securities of a company by persons who are not persons resident in the BVI are also exempt from all provisions of the Income Tax 
Ordinance of the BVI. In addition, there are no withholding taxes in the BVI.

Hong Kong

51net is registered in Hong Kong as a non-Hong Kong company and is subject to Hong Kong profits tax at a rate of 16.5% on its 

assessable profit.

PRC

In March 2007, the National People’s Congress enacted the EIT Law (as amended in February 2017 and December 2018, 

respectively), which applies a uniform 25% EIT rate to both foreign-invested enterprises and domestic enterprises effective from 
January 1, 2008. In December 2009, Tech JV was designated by relevant local authorities in Shanghai as a “High and New 
Technology Enterprise,” or HNTE, under the EIT Law and became subject to a preferential tax rate of 15%. Tech JV is entitled to this 
preferential 15% tax rate as long as it maintains the required qualifications, which is subject to review every three years. In 2018, its 
preferential tax status was renewed and is valid through 2020. We cannot assure you that Tech JV will continue to qualify as a HNTE 
when it is subject to reevaluation in the future.

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The amount of income tax payable by our PRC subsidiaries and affiliated entities in the future will depend on various factors, 

including, among other things, the results of operations and taxable income of, and the EIT rate applicable to, each of the subsidiaries 
and affiliated entities, and our effective tax rate depends in part on the extent of each of our subsidiaries’ and affiliated entities’
relative contribution to our consolidated taxable income. As our overseas entities recognize share-based compensation expense and 
may recognize losses from foreign currency translation and from the change in fair values of financial instruments, which are not 
deductible for PRC tax purposes, our effective tax rate has at times exceeded the EIT rate in our history, including in 2017.

Moreover, under the EIT Law, dividends payable by a foreign-invested enterprise to its foreign investors from profits earned 

after January 1, 2008 are subject to a 10% withholding tax, unless any such foreign investor’s jurisdiction of incorporation has a tax 
treaty with China that provides for a different withholding arrangement. The Cayman Islands, where we are incorporated, does not 
have such a tax treaty with China. Since we intend to permanently reinvest earnings to further expand our businesses in China, we do 
not intend to declare dividends from our foreign-invested enterprises in China to its immediate foreign holding entities in the 
foreseeable future. Accordingly, as of December 31, 2018, we have not recorded any withholding tax on the retained earnings of our 
foreign-invested enterprises in China.

In addition, under the EIT Law, enterprises organized under the laws of jurisdictions outside China with their “de facto 

management bodies” located within China may be considered PRC resident enterprises and therefore subject to an EIT rate of 25% on 
their worldwide income. See “Item 3.D. Key Information — Risk Factors — Risks Related to Doing Business in China — We may be 
deemed a PRC resident enterprise under the EIT Law, which could subject us to PRC taxation on our global income and may have a 
material adverse effect on our results of operations.”

Critical Accounting Policies

We prepare financial statements in conformity with U.S. GAAP, which requires us to make estimates and assumptions that affect 
the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities on the date of the financial statements, and 
the reported amounts of revenues and expenses during the financial reporting period. Our significant estimates include those related to 
allowances for accounts receivable, allowances for prepayments and other current assets, estimated useful lives of property and 
equipment and intangible assets, fair values of options to purchase our common shares, fair values of financial instruments, 
impairment of long-lived assets, long-term investments and goodwill, the purchase price allocation and fair value of non-controlling 
interests with respect to business combinations, and deferred tax valuation allowance. We continually evaluate these estimates and 
assumptions based on the most recently available information, our own historical experience and various other assumptions that we 
believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of 
assets and liabilities that are not readily apparent from other sources. Since the use of estimates is an integral component of the 
financial reporting process, actual results could differ from those estimates. We consider the policies discussed below to be critical to 
an understanding of our financial statements as their application assists our management in making business decisions.

We operate and manage our various businesses as a single segment. In addition, since our revenues are primarily generated from 

customers in the PRC, we do not account for our results of operations on a geographical or other basis. Since many of our 
management and staff provide services with respect to many or all of our businesses, and since our infrastructure and operations are 
designed to facilitate all of our businesses as an integrated unit, we are unable to allocate costs among our various businesses or 
present our financial results in terms of multiple business segments.

Income Taxes

We account for income taxes using the liability method. Under this method, deferred income taxes are recognized for the 
differences between the financial statement carrying amounts and the tax bases of existing assets and liabilities by applying enacted 
statutory rates applicable to future years in which the differences are expected to reverse. The effect on deferred taxes of a change in 
tax rates is recognized in income in the period that includes the enactment date.

We provide a valuation allowance on our deferred tax assets to the extent we consider it to be more likely than not that we will 

be unable to realize all or part of such assets. Our future realization of our deferred tax assets is dependent on many factors, including 
our ability to generate taxable income within the period during which temporary differences reverse or before our tax loss 
carryforwards expire, the outlook for the Chinese economy and overall outlook for our industry. We consider these factors at each 
balance sheet date and determine whether valuation allowances are necessary.

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All deferred tax assets and liabilities within a single tax jurisdiction are offset and presented as a single amount. We early 
adopted the Financial Accounting Standards Board’s Accounting Standard Update No. 2015-17, “Income Taxes (Topic 740): Balance 
Sheet Classification of Deferred Taxes” prospectively starting from 2016 and classified all deferred tax assets and liabilities as non-
current items on our consolidated balance sheet.

We had deferred tax assets, net of valuation allowance, of RMB0.8 million, RMB12.9 million and RMB15.0 million (US$2.2 

million) as of December 31, 2016, 2017 and 2018, respectively. We had deferred tax liabilities of RMB57.2 million, RMB121.3 
million and RMB210.8 million (US$30.7 million) as of December 31, 2016, 2017 and 2018, respectively.

As of December 31, 2016, 2017 and 2018, we recognized aggregate valuation allowances of RMB2.4 million, RMB39.6 million 
and RMB43.9 million (US$6.4 million), respectively. The increase in 2017 was related to the acquisition of Lagou, which has incurred 
operating losses and has tax loss carryforwards. In the event that unexpected developments prevent us from realizing some or all of 
our deferred tax assets, we will be required to take a charge against our net income for the period in which such events occur.

We account for uncertainties in income taxes under Accounting Standards Codification, or ASC, 740-10-25 “Income Taxes —

Overall — Recognition.” We have elected to classify interest and penalties related to an uncertain tax position, if any and when 
required, as general and administrative expenses. In the years ended December 31, 2016, 2017 and 2018, we did not record any 
interest and penalties associated with uncertain tax positions as there were no uncertain tax positions.

Revenue Recognition

On January 1, 2018, we adopted ASC 606 “Revenue from Contracts with Customers,” or ASC 606. Results for reporting periods 

beginning after January 1, 2018 are presented under ASC 606, while prior period amounts were not adjusted and reported under the 
accounting standards in effect for the periods presented.

According to ASC 606, revenue is recognized when control of the promised goods or services is transferred to customers, in an 

amount that reflects the consideration we expect to be entitled to in exchange for those goods or services.

The following is a description of the accounting policy for our principal revenue streams.

Online Recruitment Services Revenues

We provide online recruitment services through several websites and their respective mobile applications.

We sell recruitment packages that provide a single service or combination of services, such as job postings, access to a 
searchable resumé database, advertising and online management tools, which assist employers with their hiring process. The 
subscription period of recruitment packages ranges from one month to one year, and the display period for online advertising ranges 
from one week to one year. Revenue is recognized when services are provided over the subscription or display period.

Other Human Resource Related Revenues

We provide other value-added human resource services, such as business process outsourcing, campus recruitment, training, 

assessment, placement and other services.

We assist employers with human resource administrative functions on an outsourced basis, which mainly consist of social 
insurance, benefits and payroll processing as well as regulatory compliance services. Employers can choose to utilize a single service 
or combination of services. The fees collected for providing these services is mainly based on a fixed fee per employee or transaction 
processed. The contract term for business process outsourcing services ranges from one to three years. Revenue is recognized when 
services are performed and the customer simultaneously receives and consumes the benefits from these services, generally on a 
monthly basis.

We provide campus recruitment services to employers. These services include planning, promoting and managing recruitment 
events on or near college campuses as well as a host of selection and screening services that enable employers to successfully recruit 
college students and graduates. Revenue is recognized when these events and the tasks in conjunction to these events as outlined in the 
contract with customers have been completed.

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We conduct training programs, workshops and physical activities related to a variety of business and management topics, such as 
leadership, communication skills and team building. Revenue is recognized when participants attend training events we organize. For 
professional assessment tests, revenue is recognized when tests are administered to job candidates and employees.

For placement services, revenue is recognized as the identification of prospective candidates to fill job positions as designated in 

the contract is completed and accepted by customers. For other services such as compensation benchmarking reports, revenue is 
recognized when services are performed and items are delivered.

For a contract involving multiple services, we allocate revenue based on the value of a service on a standalone basis which is 

determined utilizing our regular selling prices charged in unbundled arrangements. Cash received in advance of services being 
delivered are recognized as advance from customers.

See Note 2(k) to our consolidated financial statements included elsewhere in this annual report for further discussion of revenue 

recognition under ASC 606.

Share-Based Compensation

We account for share-based compensation arrangements under ASC 718 “Compensation — Stock Compensation,” or ASC 718, 

which requires companies to expense the value of employee stock options and similar awards. Under ASC 718, share-based 
compensation is measured at the grant date based on the fair value of the award and is recognized as an expense on a straight-line 
basis, net of estimated forfeitures, over the vesting period. We recognized share-based compensation expense of RMB86.1 million in 
2016, RMB86.0 million in 2017 and RMB105.0 million (US$15.3 million) in 2018 in connection with the grant of options to our 
employees, executives and directors.

Under ASC 718, we applied the Black-Scholes valuation model in determining the fair value of options granted, which requires 

the input of highly subjective assumptions, including the expected life of the stock option, stock price volatility, dividend rate and 
risk-free interest rate. Our assumption for expected life takes into account vesting and contractual terms, employee demographics and 
historical exercise behavior, which we believe are useful reference points. We estimate expected volatility at the date of grant based on 
historical volatilities of the market price of our ADSs. The assumption for expected dividend yield is consistent with our current 
policy of no dividend payout. Risk-free interest rates are based on U.S. Treasury yield for the terms consistent with the expected life 
of award at the time of grant. The assumptions used in calculating the fair value of stock options represent our best estimates, but these 
estimates involve inherent uncertainties and the application of management judgment. As a result, if factors change and we use 
different assumptions, our share-based compensation expense could be materially different in the future. In addition, we are required 
to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest.

We estimate the forfeiture rate based on historical experience of our stock options that are granted, exercised and forfeited. If our 

actual forfeiture rate is materially different from our estimate, the share-based compensation expense could be significantly different 
from what we have recorded in the current period.

See Note 2(n) to our consolidated financial statements included elsewhere in this annual report for further discussion of share-

based compensation under ASC 718. The guidance provided in ASC 718 may be subject to further interpretation and refinement over 
time.

Basis for Consolidation and Our Relationships with Our Affiliated Variable Interest Entities

We consolidate 100% of the interests of all of our subsidiaries and affiliated variable interest entities.

We have entered into contractual arrangements with Qian Cheng and Run An under which we bear all of their economic risks 

and received all of their economic rewards. In our consolidated financial statements, we have consolidated all of the interests of Qian 
Cheng and Run An under ASC 810 “Consolidation,” or ASC 810. Qian Cheng is wholly owned by Run An. Run An is jointly owned 
by Jingwu Chen and Tao Wang, PRC nationals and long-time members of our senior management team.

ASC 810 requires a “variable interest entity” to be consolidated by the primary beneficiary of such entity. An entity is considered 

to be a variable interest entity if certain conditions are present, such as if the equity investors in the entity do not have the 
characteristics of a controlling financial interest or the entity does not have sufficient equity at risk for the entity to finance its 
activities without additional subordinated financial support from other parties. Under various agreements with Qian Cheng and Run 
An, we are considered the primary beneficiary of Qian Cheng and Run An, and all of their interests have been consolidated in our 
financial statements. All significant transactions and balances between us, our subsidiaries, Qian Cheng and Run An have been 
eliminated upon consolidation.

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We have been advised by Jun He Law Offices, our PRC legal counsel, except as otherwise disclosed in this annual report, that 
these contractual arrangements are enforceable and our current business operations are not in violation of existing PRC laws, rules and 
regulations in all material aspects. There are, however, substantial uncertainties regarding the interpretation and application of PRC 
laws and regulations, including but not limited to the laws and regulations governing our business or the enforcement and performance 
of our contractual arrangements in the event of the imposition of statutory liens, death, bankruptcy and criminal proceedings. 
Accordingly, we cannot assure you that PRC regulatory authorities will not take a view contrary to that of our PRC legal counsel. See 
“Item 3.D. Key Information — Risk Factors — Risks Related to Our Corporate Structure —The PRC laws and regulations governing 
our business operations and contractual arrangements are uncertain, and if we are found to be in violation, we could be subject to 
sanctions” and “— Risks Related to Doing Business in China — The PRC legal system has inherent uncertainties that could materially 
and adversely affect us.”

For additional information with respect to our contractual arrangements with Qian Cheng and Run An, see “Item 7.B. Major 

Shareholders and Related Party Transactions — Related Party Transactions — Contractual Arrangements Among Our Group 
Entities.”

Allowances for Doubtful Accounts and Other Receivables

We provide general and specific provisions for bad debts when facts and circumstances indicate that the receivable is unlikely to 

be collected. If the financial condition of our customers were to deteriorate, resulting in an impairment of their ability to make 
payments, additional allowances may be required.

Long-Term Investments

Our long-term investments include equity securities without readily determinable fair values, equity method investments and 

available-for-sale debt securities. Equity securities without readily determinable fair values are measured and recorded using a 
measurement alternative that measures the securities at cost less impairment, if any, plus or minus changes resulting from qualifying 
observable price changes. Prior to January 1, 2018, these securities were accounted for using the cost method of accounting, measured 
at cost less other-than-temporary impairment. No other-than-temporary impairment charge was incurred or qualifying observable price 
changes were noted in the year ended December 31, 2018. For investees over which we do have the ability to exercise significant 
influence, but do not have a controlling interest, we account for these investments under the equity method. Under the equity method, 
we initially record investments at cost and subsequently recognize proportionate share of each equity investee’s change in fair value in 
the consolidated statements of operations and comprehensive income and accordingly adjust the carrying amount of the investment. 
Available-for-sale debt securities are carried at their fair value at each balance sheet date and changes in fair value are reflected in the 
consolidated statements of operations and comprehensive income. We also evaluate equity method investments and available-for-sale 
debt securities for other-than-temporary impairment. No other-than-temporary impairment charge for our long-term investments was 
incurred in the years ended December 31, 2016, 2017 and 2018.

Long-Lived Assets

Our accounting for long-lived assets, including property and equipment, goodwill and intangible assets, is described in Notes 2
(g) and 2(i) to our consolidated financial statements included elsewhere in this annual report. The recorded value of long-lived assets 
is affected by a number of management estimates, including estimated useful lives, residual values and impairment charges.

Impairment of Long-Lived Assets Other Than Goodwill

We assess long-lived assets for impairment whenever events or changes in circumstances indicate the carrying value of an asset 
may not be recoverable. We assess the recoverability of an asset group based on the undiscounted future cash flows the asset group is 
expected to generate and recognize an impairment loss when the estimated undiscounted future cash flows expected to result from the 
use of the asset group plus net proceeds expected from the disposition of the asset group, if any, are less than the carrying value of the 
asset group. If we identify an impairment, we reduce the carrying amount of the asset group to its estimated fair value based on a 
discounted cash flow approach or, when available and appropriate, to comparable market values. We did not record any impairment 
charges for long-lived assets for the years ended December 31, 2016, 2017 and 2018. If different judgments or estimates had been 
utilized, material differences could have resulted in the amount and timing of the impairment charge and the related depreciation and 
amortization charges.

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Impairment of Goodwill

We assess goodwill for impairment on an annual basis, or more frequently if events or changes in circumstances indicate that it 
might be impaired. Our annual testing date is December 31. We first assess qualitative factors to determine whether it is necessary to 
perform the two-step quantitative goodwill impairment test. In the qualitative assessment, we consider primary factors such as 
industry and market considerations, overall financial performance of the reporting unit, and other specific information related to the 
operations. Based on the qualitative assessment, if it is more likely than not that the fair value of each reporting unit is less than the 
carrying amount, the quantitative impairment test is performed.

In performing the two-step quantitative impairment test, we first compare the book value of net assets to the fair value of the 
reporting units. If the fair value is determined to be less than the book value, a second step is performed to compute the amount of 
impairment as the difference between the estimated fair value of goodwill and the carrying value.

Application of a goodwill impairment test requires significant management judgment, including the identification of reporting 
units, assigning assets, liabilities and goodwill to reporting units, and determining the fair value of each reporting unit. We estimate 
the fair value of the reporting unit using a discounted cash flow model. This valuation approach considers various assumptions 
including projections of future cash flows, perpetual growth rates and discount rates. The assumptions about future cash flows and 
growth rates are based on management’s assessment of a number of factors, including the reporting unit’s recent performance against 
budget, performance in the market that the reporting unit serves, as well as industry and general economic data from third party 
sources. Discount rate assumptions reflect an assessment of the risk inherent in those future cash flows. Changes to the underlying 
businesses could affect the future cash flows, which in turn could affect the fair value of the reporting unit.

We had no goodwill impairment for the years ended December 31, 2016, 2017 and 2018.

Business Combinations

We apply ASC 805 “Business Combinations,” which requires that all business combinations be accounted for under the purchase 
method. The cost of an acquisition is measured as the aggregate of the fair values at the date of exchange of the assets given, liabilities 
incurred and equity instruments issued. The transaction costs directly attributable to the acquisition are expensed as incurred. 
Identifiable assets, liabilities and contingent liabilities acquired or assumed are measured separately at their fair value as of the 
acquisition date, irrespective of the extent of any non-controlling interests. The excess of the (i) the total of cost of acquisition, fair 
value of the non-controlling interests and acquisition date fair value of any previously held equity interest in the acquiree over (ii) the 
fair value of the identifiable net assets of the acquiree is recorded as goodwill. If the cost of acquisition is less than the fair value of the 
net assets of the subsidiary acquired, the difference is recognized directly in the consolidated statements of operations and 
comprehensive income.

Government Subsidies

We have received government subsidies which represent discretionary cash subsidies granted by the local government to 
encourage the development of certain enterprises that are established in the local special economic region. Cash subsidies have no 
defined rules and regulations to govern the criteria necessary for companies to enjoy the benefits and are recognized as other income 
when received and when all conditions for their receipt have been satisfied. We recognized government subsidies of RMB97.1 
million, RMB86.3 million and RMB173.8 million (US$25.3 million) for the years ended December 31, 2016, 2017 and 2018, 
respectively. We cannot assure you if or when we will receive such government subsidies in the future. See “Item 3.D. Key 
Information — Risk Factors — Risks Related to Doing Business in China — Our business has benefitted from financial incentives 
granted by local governments.”

Recent Accounting Pronouncements

See Note 2(z) to our consolidated financial statements included elsewhere in this annual report for discussion on recent 

accounting pronouncements.

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Results of Operations

The following table sets forth a summary of our consolidated statements of operations and comprehensive income for the periods 

indicated both in Renminbi and as a percentage of net revenues:

2016

For the year ended December 31,
2017

2018

RMB

%

RMB

%

RMB

%

(in thousands, except percentages)

Revenues:

Online recruitment services
Other human resource related revenues

Total revenues
Less: Business tax and surcharges
Net revenues
Cost of services
Gross profit
(1)
Operating expenses :
Sales and marketing
General and administrative

(1)

Total operating expenses
Income from operations
Gain (Loss) from foreign currency translation
Interest and investment income, net
Change in fair value of convertible senior notes
Gain from sale of long-term investments
Other income, net
Income before income tax expense
Income tax expense
Net income
Net loss (income) attributable to non-controlling 

interests

Net income attributable to 51job, Inc.

1,547,143
825,552
2,372,695
(34,361)
2,338,334
(663,001)
1,675,333

(783,492)
(280,002)
(1,063,494)
611,839
238
58,933
(69,439)
—
98,315
699,886
(134,699)
565,187

791
565,978

66.2
35.3
101.5
(1.5)
100.0
(28.4)
71.6

(33.5)
(11.9)
(45.4)
26.2
0.0
2.5
(3.0)
—
4.2
29.9
(5.7)
24.2

0.0
24.2

1,871,700
1,009,515
2,881,215
(32,623)
2,848,592
(763,440)
2,085,152

(917,784)
(296,608)
(1,214,392)
870,760
3,630
77,009
(496,175)
—
87,032
542,256
(169,493)
372,763

65.7
35.4
101.1
(1.1)
100.0
(26.8)
73.2

(32.2)
(10.4)
(42.6)
30.6
0.1
2.7
(17.4)
—
3.0
19.0
(5.9)
13.1

2,431,898
1,350,048
3,781,946
(42,245)
3,739,701
(1,038,766)
2,700,935

(1,197,178)
(353,557)
(1,550,735)
1,150,200
(112,353)
113,673
99,079
61,070
175,206
1,486,875
(242,434)
1,244,441

(874)
371,889

(0.0)
13.1

7,878
1,252,319

(1) Share-based compensation:
Included in cost of services
Included in operating expenses:

Sales and marketing
General and administrative

2018 Compared to 2017

(14,080)

(0.6)

(14,029)

(0.5)

(16,316)

(12,104)
(59,886)

(0.5)
(2.6)

(12,060)
(59,879)

(0.4)
(2.1)

(14,026)
(74,623)

65.0
36.1
101.1
(1.1)
100.0
(27.8)
72.2

(32.0)
(9.4)
(41.4)
30.8
(3.0)
3.0
2.7
1.6
4.7
39.8
(6.5)
33.3

0.2
33.5

(0.4)

(0.4)
(2.0)

Total Revenues. Our total revenues increased 31.3% to RMB3,781.9 million (US$550.1 million) in 2018 from RMB2,881.2 
million in 2017. This increase was driven by growth in revenues from our online recruitment services and other human resource 
related services. We derived our total revenues from:

(cid:120)

Online Recruitment Services. Our online recruitment services revenues increased 29.9% to RMB2,431.9 million (US$353.7 
million) in 2018 from RMB1,871.7 million in 2017. The growth was driven by an increase in the average revenue per 
unique employer, which was partially offset by a decrease in the number of unique employers utilizing our online 
recruitment services. Our average revenue per unique employer increased 39.1% primarily due to successful up-selling 
efforts that resulted in the purchase of multiple and/or higher value online services as well as price increases for select like-
for-like products when compared with 2017. In line with our strategic priority to focus more attention on higher potential 
employers, moderate new user additions and terminate coverage of certain customer accounts in 2018, we estimate that the 
number of unique employers decreased 6.6% to 485,008 in 2018 from 519,257 in 2017.

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(cid:120)

Other Human Resource Related Revenues. Our revenues from other human resource related services increased 33.7% to 
RMB1,350.0 million (US$196.4 million) in 2018 from RMB1,009.5 million in 2017. This growth was primarily due to 
increased customer usage of our business process outsourcing, campus recruitment, training, assessment and placement 
services.

Net Revenues. Our net revenues increased 31.3% to RMB3,739.7 million (US$543.9 million) in 2018 from RMB2,848.6 million 
in 2017. Government surcharges increased 29.5% to RMB42.2 million (US$6.1 million) in 2018 from RMB32.6 million in 2017 due 
to revenue growth.

Cost of Services. Our cost of services increased 36.1% to RMB1,038.8 million (US$151.1 million) in 2018 from RMB763.4 
million in 2017. This increase was primarily due to higher employee compensation, more headcount and additional expenses related to 
the launch and rollout of new services. Our cost of services in 2018 also included share-based compensation expense of RMB16.3 
million (US$2.4 million) compared with RMB14.0 million in 2017.

Gross Profit. As a result of the above factors, our gross profit increased 29.5% to RMB2,700.9 million (US$392.8 million) in 
2018 from RMB2,085.2 million in 2017. Our gross profit margin, which is our gross profit as a percentage of net revenues, was 72.2% 
in 2018 compared with 73.2% in 2017.

Operating Expenses. Our total operating expenses increased 27.7% to RMB1,550.7 million (US$225.5 million) in 2018 from 
RMB1,214.4 million in 2017. The increase in our operating expenses was mainly due to greater sales and marketing expenses as well 
as higher general and administrative expenses. Our operating expenses consisted of:

(cid:120)

(cid:120)

Sales and Marketing Expenses. Our sales and marketing expenses increased 30.4% to RMB1,197.2 million (US$174.1 
million) in 2018 from RMB917.8 million in 2017. This increase was primarily due to higher employee salaries, 
commissions and bonuses, the net addition of approximately 270 salespeople and greater spending on brand advertising, 
marketing activities and events commemorating our 20th anniversary in operations. Our advertising and promotion 
expenses increased 57.5% to RMB205.3 million (US$29.9 million) in 2018 from RMB130.4 million in 2017. Our sales and 
marketing expenses in 2018 included share-based compensation expense of RMB14.0 million (US$2.0 million) compared 
with RMB12.1 million in 2017.

General and Administrative Expenses. Our general and administrative expenses increased 19.2% to RMB353.6 million 
(US$51.4 million) in 2018 from RMB296.6 million in 2017. This increase was mainly due to higher employee 
compensation and office expenses. Our general and administrative expenses in 2018 included share-based compensation 
expense of RMB74.6 million (US$10.9 million) compared with RMB59.9 million in 2017.

Income from Operations. As a result of the above factors, our income from operations increased 32.1% to RMB1,150.2 million 

(US$167.3 million) in 2018 from RMB870.8 million in 2017. Our operating margin, which is our income from operations as a 
percentage of net revenues, was 30.8% in 2018 compared with 30.6% in 2017.

Gain (Loss) from Foreign Currency Translation. We recognized a loss from foreign currency translation of RMB112.4 million 

(US$16.3 million) in 2018 compared with a gain of RMB3.6 million in 2017. Due to the change in exchange rate between the 
Renminbi and the U.S. dollar in 2018, we realized a loss of RMB156.3 million (US$22.7 million) on our U.S. dollar-denominated 
convertible senior notes issued in 2014, which was partially offset by a gain of RMB43.9 million (US$6.4 million) on our U.S. dollar 
cash deposits. For more information about China’s foreign exchange policy, see “Item 4.B. Information on the Company — Business 
Overview — Regulation — Regulations Relating to Foreign Currency Exchange.”

Interest and Investment Income, Net. Our interest and investment income increased 47.6% to RMB113.7 million (US$16.5 
million) in 2018 from RMB77.0 million in 2017. The increase was mainly due to a higher balance and income earned on our interest 
bearing bank deposits, which was partially offset by lower interest expense associated with our U.S. dollar-denominated convertible 
senior notes of RMB37.2 million (US$5.4 million) in 2018 compared with RMB37.8 million in 2017 due to changes in the exchange 
rate of the Renminbi against the U.S. dollar in 2018.

Change in Fair Value of Convertible Senior Notes. We recorded a gain of RMB99.1 million (US$14.4 million) in 2018 
compared with a loss of RMB496.2 million in 2017, which was associated with the change in fair value of our convertible senior 
notes, primarily as a result of the change in the market price of the notes during the period.

Gain from Sale of Long-Term Investments. We recorded a gain of RMB61.1 million (US$8.9 million) in 2018 related to the sale 

of available-for-sale debt securities.

Other Income, Net. Other income increased 101.3% to RMB175.2 million (US$25.5 million) in 2018 compared to RMB87.0 

million in 2017 primarily due to an increase in financial incentives received from local tax authorities, which totaled RMB173.8 
million (US$25.3 million) in 2018 compared with RMB86.3 million in 2017.

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Income Tax Expense. Our income tax expense increased 43.0% to RMB242.4 million (US$35.3 million) in 2018 compared with 
RMB169.5 million in 2017. Our effective tax rate decreased to 16.3% in 2018 compared with 31.3% in 2017 primarily due to non-tax 
deductible items, such as the change in the fair value of convertible senior notes, comprising a smaller portion of the income before 
income tax expense in 2018.

Net Income Attributable to 51job, Inc. As a result of the above factors, our net income increased 236.7% to RMB1,252.3 million 

(US$182.1 million) in 2018 from RMB371.9 million in 2017.

2017 Compared to 2016

Total Revenues. Our total revenues increased 21.4% to RMB2,881.2 million in 2017 from RMB2,372.7 million in 2016. This 

increase was driven by growth in revenues from our online recruitment services and other human resource related services. We 
derived our total revenues from:

(cid:120)

(cid:120)

Online Recruitment Services. Our online recruitment services revenues increased 21.0% to RMB1,871.7 million in 2017 
from RMB1,547.1 million in 2016. The growth was driven by an increase in the number of unique employers utilizing our 
online recruitment services as well as an increase in the average revenue per unique employer. We estimate that the number 
of unique employers increased 12.7% to 519,257 in 2017 from 460,811 in 2016 primarily due to new customer additions. 
Although the prices we charged for our online services were relatively unchanged in 2017, our average revenue per unique 
employer increased 7.4% in 2017, mainly due to successful up-selling efforts which resulted in the purchase of multiple 
and/or higher value services by customers.

Other Human Resource Related Revenues. Our revenues from other human resource related services increased 22.3% to 
RMB1,009.5 million in 2017 from RMB825.6 million in 2016. This growth was primarily due to greater customer 
acceptance and demand for our business process outsourcing, training, assessment and seasonal campus recruitment 
services.

Net Revenues. Our net revenues increased 21.8% to RMB2,848.6 million in 2017 from RMB2,338.3 million in 2016. 

Government surcharges were RMB32.6 million in 2017 compared with total business tax incurred prior to the adoption of VAT and 
government surcharges of RMB34.4 million in 2016.

Cost of Services. Our cost of services increased 15.1% to RMB763.4 million in 2017 from RMB663.0 million in 2016. This 

increase was primarily due to higher salaries, staff additions and greater subcontracting expenses in 2017. However, our cost of 
services as a percentage of net revenues decreased in 2017 driven by improved operating and service efficiency. Our cost of services 
in 2017 also included share-based compensation expense of RMB14.0 million compared with RMB14.1 million in 2016.

Gross Profit. As a result of the above factors, our gross profit increased 24.5% to RMB2,085.2 million in 2017 from 

RMB1,675.3 million in 2016. Our gross profit margin was 73.2% in 2017 compared with 71.6% in 2016.

Operating Expenses. Our total operating expenses increased 14.2% to RMB1,214.4 million in 2017 from RMB1,063.5 million in 

2016. The increase in our operating expenses was mainly due to greater sales and marketing expenses as well as higher general and 
administrative expenses. Our operating expenses consisted of:

(cid:120)

(cid:120)

Sales and Marketing Expenses. Our sales and marketing expenses increased 17.1% to RMB917.8 million in 2017 from 
RMB783.5 million in 2016. This increase was principally driven by higher employee compensation, the net addition of 
approximately 200 salespeople and greater spending on brand advertising activities. Our advertising and promotion 
expenses increased 3.3% to RMB130.4 million in 2017 from RMB126.2 million in 2016. Our sales and marketing expenses 
in 2017 included share-based compensation expense of RMB12.1 million, relatively unchanged compared with 2016.

General and Administrative Expenses. Our general and administrative expenses increased 5.9% to RMB296.6 million in 
2017 from RMB280.0 million in 2016. This increase was primarily due to higher employee compensation, provision for 
doubtful accounts and office expenses. Our general and administrative expenses in 2017 included share-based 
compensation expense of RMB59.9 million, relatively unchanged compared with 2016.

Income from Operations. As a result of the above factors, our income from operations increased 42.3% to RMB870.8 million in 

2017 from RMB611.8 million in 2016. Our operating margin was 30.6% in 2017 compared with 26.2% in 2016.

Gain from Foreign Currency Translation. We recognized a gain from foreign currency translation of RMB3.6 million in 2017 
compared with RMB0.2 million in 2016. Due to the change in exchange rate between the Renminbi and the U.S. dollar in 2017, we 
realized a gain of RMB85.9 million on our U.S. dollar-denominated convertible senior notes issued in 2014, which was largely offset 
by a loss of RMB82.3 million on our U.S. dollar cash deposits.

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Interest and Investment Income, Net. Our interest and investment income increased 30.7% to RMB77.0 million in 2017 from 
RMB58.9 million in 2016. The increase was mainly due to a higher balance and income earned on our interest bearing bank deposits, 
which was partially offset by higher interest expense associated with our U.S. dollar-denominated convertible senior notes, which 
increased to RMB37.8 million in 2017 from RMB37.3 million in 2016 due to changes in the exchange rate of the Renminbi against 
the U.S. dollar in 2017.

Change in Fair Value of Convertible Senior Notes. We recorded a loss of RMB496.2 million in 2017 compared with RMB69.4 
million in 2016. The large non-cash loss in 2017 was a result of the significant increase in the market price of our ADSs traded on the 
NASDAQ Global Select Market during the year and its corresponding effect on the fair value of the convertible senior notes.

Other Income, Net. Other income decreased 11.5% to RMB87.0 million in 2017 compared to RMB98.3 million in 2016 mainly 
due to a decrease in financial incentives received from local tax authorities, which totaled RMB86.3 million in 2017 compared with 
RMB97.1 million in 2016.

Income Tax Expense. Our income tax expense increased 25.8% to RMB169.5 million in 2017 compared with RMB134.7 million 

in 2016. Our effective tax rate increased to 31.3% in 2017 compared with 19.2% in 2016 primarily due to an increase in non-tax 
deductible items, such as the change in the fair value of convertible senior notes, which comprised a significant portion of the income 
before income tax expense.

Net Income Attributable to 51job, Inc. As a result of the above factors, our net income decreased 34.3% to RMB371.9 million in 

2017 from RMB566.0 million in 2016.

Inflation

According to the National Bureau of Statistics of China, the annual average percent changes in the consumer price index in 
China for 2016, 2017 and 2018 were increases of 2.0%, 1.6% and 2.1%, respectively. The year-over-year percent changes in the 
consumer price index for February 2017, 2018 and 2019 were an increase of 0.8%, 2.9% and 1.5%, respectively. Although we have 
not been materially and adversely affected by inflation in the past, we can provide no assurance that we will not be affected in the 
future by higher rates of inflation in China. For example, certain operating costs and expenses, such as employee compensation and 
office operating expenses, may increase as a result of higher inflation. Additionally, because a substantial portion of our assets consists 
of cash and short-term investments, high inflation could significantly reduce the value and purchasing power of these assets. We are 
unable to hedge our exposures to higher inflation in China.

B. Liquidity and Capital Resources

Liquidity

Our liquidity from 2016 to 2018 has been principally affected by net cash generated from operating activities, our purchases of 

businesses, investments, property and equipment, the repurchase of our ADSs and the exercise of stock options.

The following table sets forth a summary of our cash flows for the periods indicated.

Net cash provided by operating activities
Net cash used in investing activities
Net cash provided by financing activities
Effect of foreign exchange rate changes on cash and 

restricted cash

Net increase (decrease) in cash and restricted cash
Cash and restricted cash, beginning of year
Cash and restricted cash, end of year

For the year ended December 31,

2016
RMB

2017
RMB

2018
RMB

(in thousands)

1,074,207
(489,328)
160,493

37,680
783,052
1,138,411
1,921,463

1,441,563
(1,434,256)
424,415

(60,460)
371,262
1,921,463
2,292,725

1,792,942
(2,280,197)
145,121

23,530
(318,604)
2,292,725
1,974,121

2018
US$

260,773
(331,641)
21,107

3,422
(46,339)
333,463
287,124

Cash Flows from Operating Activities. Our net cash provided by operating activities in 2018 was RMB1,792.9 million 
(US$260.8 million) compared with RMB1,441.6 million in 2017. The increase was principally driven by significant growth in our 
revenues and net income, as adjusted for a net add-back of RMB179.7 million (US$26.1 million) in non-cash items, relating primarily 
to share-based compensation expenses, depreciation expenses, loss from foreign currency translation, change in fair value of 
convertible senior notes, gain from long-term investments and deferred tax expense; an increase in other payables and accruals of 
RMB275.9 million (US$40.1 million), primarily due to an increase in receipts from our customers that will be remitted to third 
parties; and an increase in advance from customers of RMB188.3 million (US$27.4 million), primarily due to sales growth of our 
online recruitment services which usually requires payment at the time of purchase. The increase in net cash provided by operating 
activities in 2018 was partially offset by an increase in accounts receivable of RMB54.9 million (US$8.0 million); an increase in 
prepayments and other current assets of RMB46.7 million (US$6.8 million), primarily due to an increase in payments we made on 
behalf of our customers to be reimbursed to us; and an increase of taxes payable of RMB45.5 million (US$6.6 million).

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Our net cash provided by operating activities in 2017 was RMB1,441.6 million compared with RMB1,074.2 million in 2016. The 
increase was principally driven by strong growth in our revenues and net income, as adjusted for a net add-back of RMB672.4 million 
in non-cash items, relating primarily to share-based compensation expenses, depreciation expenses, gain from foreign currency 
translation, significant change in fair value of convertible senior notes and deferred tax expense; an increase in advance from 
customers of RMB234.5 million, primarily due to sales growth of our online recruitment services which usually requires payment at 
the time of purchase; an increase in other payables and accruals of RMB183.5 million, primarily due to an increase in receipts from 
our customers that will be remitted to third parties; and an increase of taxes payable of RMB74.4 million. The increase in net cash 
provided by operating activities in 2017 was partially offset by an increase in accounts receivable of RMB74.4 million, and an 
increase in prepayments and other current assets of RMB35.1 million, primarily due to an increase in payments we made on behalf of 
our customers to be reimbursed to us.

Cash Flows from Investing Activities. Our net cash used in investing activities was RMB2,280.2 million (US$331.6 million) in 
2018 compared with RMB1,434.3 million in 2017. The increase was primarily due to greater purchases of short-term and long-term 
investments, property and intangible assets, which was partially offset by less activity in acquisitions and cash received from the sale 
of available-for-sale debt securities in 2018.

Our net cash used in investing activities was RMB1,434.3 million in 2017 compared with RMB489.3 million in 2016. The 
increase was primarily due to the acquisition of Lagou at a purchase price of RMB786.2 million, as well as greater purchases of short-
term investments and long-term investments in 2017.

Cash Flows from Financing Activities. Our net cash provided by financing activities was RMB145.1 million (US$21.1 million) 

in 2018, which principally consisted of proceeds from the exercise of stock options, compared with RMB424.4 million in 2017.

Our net cash provided by financing activities was RMB424.4 million in 2017, which principally consisted of proceeds from the 

exercise of stock options, compared with RMB160.5 million in 2016.

Capital Resources

To date, we have primarily financed our operations through cash flows from operating activities, our initial public offering in 
2004 and the issuance of our convertible senior notes in 2014. As of December 31, 2018, we had RMB8,840.0 million (US$1,285.7 
million) in cash, restricted cash and short-term investments held substantially in Renminbi, U.S. dollars and Hong Kong dollars. Cash 
consists of cash on hand and in banks. Restricted cash consists of cash proceeds from the exercise of share options by our employees, 
executives and directors held in a bank account which have yet to be transmitted to them. Short-term investments consist of time 
deposits with original maturities between three months and one year, and investment products issued by financial institutions with a 
variable interest rate indexed to the performance of underlying assets.

As of December 31, 2018, we had RMB1,725.2 million (US$250.9 million) in debt, which consists of our convertible senior 
notes. In April 2014, we completed an offering of US$172.5 million in aggregate principal amount of convertible senior notes. The 
notes bear interest at a rate of 3.25% per year, payable semiannually in arrears on April 15 and October 15 of each year. The notes will 
mature on April 15, 2019. The notes may be converted into our ADSs at the option of the holders if the conversion criteria are met. In 
connection with the notes offering, we entered into zero-strike call option transactions with affiliates of the initial purchasers of the 
notes. The call options are intended to facilitate privately negotiated transactions by which investors in the notes are able to hedge 
their investment. We used approximately US$50 million in net proceeds from the notes offering to pay for the call option premium. 
The remainder of the net proceeds was for general corporate purposes.

Our operations are conducted primarily through Tech JV and its subsidiaries. As a result, our ability to finance our operations 

and any debt that we, or our subsidiaries, may incur is dependent, in part, upon the flow of dividends from, and the payment of 
royalties and other fees by, our subsidiaries. The payment of dividends in China is subject to restrictions. PRC regulations currently 
permit payment of dividends only out of accumulated profits as determined in accordance with PRC accounting standards and 
regulations. Our subsidiaries and affiliated entities in the PRC are also required to set aside a portion of their after-tax profits 
according to PRC accounting standards and regulations to fund certain reserve funds that are not distributable as cash dividends. 
Through certain contractual arrangements, we are able to require Qian Cheng to transfer to us its equity interests in Tech JV and its 
subsidiaries. Our ability to obtain cash or other assets under these contracts depends on their effectiveness and enforceability. For a 
description of these agreements and our PRC legal counsel’s advice as to their enforceability, see “Item 7.B. Major Shareholders and 
Related Party Transactions — Related Party Transactions — Contractual Arrangements Among Our Group Entities.”

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We believe that our current cash and cash flow from operations will be sufficient to meet our anticipated cash needs, including 

our cash needs for working capital and capital expenditures, for the foreseeable future. We may, however, require additional cash 
resources due to changing business conditions or other future developments, including any investments or acquisitions we may decide 
to pursue.

Our capital expenditures totaled RMB47.3 million, RMB25.6 million and RMB170.7 million (US$24.8 million) in 2016, 2017 

and 2018, respectively. These capital expenditures were primarily for the purchases of computers, servers, office equipment, 
furnishings, software and licenses as well as the purchases of office space from time to time. In 2018, we paid RMB57.4 million 
(US$8.3 million) for 1,615 square meters of office space in Shanghai to accommodate our growing business operations, and the 
purchase was funded from our existing cash resources. In 2018, we also entered into an agreement to acquire the intangible assets, 
including an online audio/video program transmission license, of an online training services company in China for RMB89.8 million 
(US$13.1 million). The purchase was funded from our existing cash resources, and a remaining balance of RMB7.4 million (US$1.1 
million) will be paid in 2019. As of December 31, 2018, our primary capital commitment was RMB0.3 million (US$0.05 million) in 
connection with capital expenditures for office furnishings.

C. Research and Development, Patents and Licenses, Etc.

We employ a staff of approximately 800 website designers and software developers to design, update and create our websites, 
mobile applications and proprietary software. We intend to continue to upgrade our proprietary management systems, search engine 
methodology and information technology as we grow our business operations and keep up with evolving user needs and behavior. For 
more information on our technology operations, see “Item 4.B. Information on the Company — Business Overview — Technology.”

D. Trend Information

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or 

events for the period since January 1, 2018 that are reasonably likely to have a material effect on our net revenues, income, 
profitability, liquidity or capital resources, or that caused the disclosed financial information to be not necessarily indicative of future 
operating results or financial conditions.

E. Off-Balance Sheet Arrangements

We have not entered into any financial guarantees or other commitments to guarantee the payment obligations of any third 
parties. In addition, other than the zero-strike call options, we have not entered into any derivative contracts that are indexed to our 
own shares and classified as shareholder’s equity, or that are not reflected in our consolidated financial statements. Furthermore, we 
do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market 
risk support to such entity. Moreover, we do not have any variable interest in any unconsolidated entity that provides financing, 
liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.

F. Tabular Disclosure of Contractual Obligations

The following table sets forth our contractual obligations as of December 31, 2018:

Total
RMB

Less than
1 year
RMB

Payments due by period
1-3
years
RMB
(in thousands)

3-5
years
RMB

More than
5 years
RMB

Convertible senior notes with principal and 

interest

Operating lease obligations
Purchase obligations
Total

1,204,654
165,922
7,722
1,378,298

1,204,654
67,542
7,122
1,279,318

—
64,151
600
64,751

—
33,406
—
33,406

—
823
—
823

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Our convertible senior notes is in the aggregate principal amount of US$172.5 million and will mature in April 2019, unless 

earlier repurchased or converted into our ADSs.

Our operating lease obligations consist largely of property lease and management agreements for office premises, with terms 

ranging from one to six years at the time of signing, and office equipment lease agreements. Our purchase obligations consist 
primarily of agreements to purchase advertising services from media companies and to purchase office furnishings.

Rental expenses incurred under operating leases were RMB50.9 million in 2016, RMB53.4 million in 2017 and RMB68.0 

million (US$9.9 million) in 2018.

WFOE, our wholly owned PRC subsidiary, has entered into an exclusive purchase option agreement with the shareholders of 
Run An. Under this agreement, WFOE has an irrevocable option to purchase all or a portion of the shareholder’s equity interests in 
Run An at any time by issuing a written notice to the shareholders, subject to compliance with applicable PRC laws and regulations. In 
addition, through a call option agreement between 51net and Qian Cheng, 51net or its designee is able to purchase the equity interests 
in Tech JV that are held by Qian Cheng and Wuhan AdCo as well as the equity interest in AdCo that is held by Qian Cheng. For a 
detailed description of the exclusive purchase option agreement and the call option agreement, see “Item 7.B. Major Shareholders and 
Related Party Transactions — Related Party Transactions — Contractual Arrangements Among Our Group Entities.”

We do not have material contractual obligations in currencies other than U.S. dollars and Renminbi.

G.

Safe Harbor

See “Forward-Looking Statements.”

ITEM 6.

DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES

A. Directors and Senior Management

The names of our directors and senior management, their ages as of the date of this annual report and the principal positions with 

51job, Inc. held by them are as follows:

(1) (2) (3)

(1) (2)

Name
David K. Chao
Rick Yan
Junichi Arai
Li-Lan Cheng
Eric He
Kathleen Chien
Jingwu Chen
Tao Wang

(1) (3)

Age
52
56
53
54
59
49
51
56

Position / Title

Chairman of the board and independent director
Director, chief executive officer, president and secretary
Non-executive director
Independent director
Independent director
Chief operating officer and acting chief financial officer
Senior vice president
Vice president

(1) Member of audit committee.
(2) Member of compensation committee.
(3) Member of nominating and corporate governance committee.

There are no family relationships among any of the directors or senior management of our company.

Biographical Information

David K. Chao is the chairman of the board of directors of our company. Mr. Chao is an independent director who has been a 
member of our board since 2000. Mr. Chao is a co-founder and general partner of DCM, an early stage technology venture capital 
firm that manages over US$3.5 billion. DCM has offices in Menlo Park, USA, Beijing, China and Tokyo, Japan. Prior to joining 
DCM, Mr. Chao was a co-founder of Japan Communications, Inc., a publicly traded provider of mobile data and voice 
communications services in Japan. Prior to that, he also worked at McKinsey & Company, Apple Computer and Recruit Co., Ltd. 
Mr. Chao serves on the boards of directors of numerous DCM portfolio companies. Mr. Chao received his Bachelor of Arts degree in 
Economics and East Asian Studies (Anthropology) from Brown University and his Master of Business Administration degree from 
Stanford University.

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Rick Yan is a director, chief executive officer and president of our company. Mr. Yan has been a director and chief executive 
officer of our company since 2000. Mr. Yan is responsible for our overall strategy and management. Mr. Yan was an investor and 
advisor of our company from its inception and prior to his appointment as chief executive officer. Prior to joining our company, he 
was a Director and the Head of China Practice at Bain & Company, an international strategy consulting company. Mr. Yan joined the 
firm in London in 1989, returned to Asia and set up Bain & Company’s Hong Kong and Beijing offices in 1991 and 1993, 
respectively. In his 11-year tenure with Bain & Company, he was widely acknowledged as an expert in the consumer products and 
technology sectors. Prior to his affiliation with Bain & Company, Mr. Yan worked at Hewlett-Packard in Hong Kong for four years 
and was awarded Marketing Executive of the Year. Mr. Yan received his Bachelor of Engineering degree and Master of Philosophy 
degree from the University of Hong Kong and his Master of Business Administration degree with distinction from INSEAD in France.

Junichi Arai is a director of our company. Mr. Arai has been a director of our company since May 2017. Mr. Arai is a corporate 
executive officer of Recruit Holdings Co., Ltd., a leading human resource and information services company in Japan that is listed on 
the Tokyo Stock Exchange. Mr. Arai is responsible for Recruit’s capital market strategies in the finance department and corporate 
planning department. Prior to joining Recruit in November 2016, Mr. Arai had an extensive career in investment banking, especially 
in strategic advisory services, for 28 years. He worked at Lehman Brothers Japan, Morgan Stanley Japan and Mitsubishi UFJ 
Securities and also co-founded Nakamura Arai Partners, a small boutique advisory firm, in 2011. Mr. Arai received his Bachelor 
degree in Economics from Keio University in 1988.

Li-Lan Cheng is a director of our company. Mr. Cheng has been an independent director of our company since March 2013. 
Mr. Cheng is the chief operating officer of E-House (China) Holdings Limited, or E-House, a real estate services company in China, 
since 2012 and served as its chief financial officer from 2006 to 2012. Mr. Cheng has been an executive director of E-House (China) 
Enterprise Holdings Limited, a real estate transaction services provider in China that is listed on the Hong Kong Stock Exchange and 
an affiliate of E-House, since March 2018. In addition, Mr. Cheng has been the acting chief financial officer of Leju Holdings 
Limited, a leading online-to-offline real estate services provider in China that is listed on the New York Stock Exchange and an 
affiliate of E-House, since June 2017. From 2005 to 2006, Mr. Cheng served as the chief financial officer of SouFun Holdings 
Limited, a leading real estate Internet portal and a leading home furnishing website in China. From 2002 to 2004, he served as an 
executive director and the chief financial officer of SOHO China Limited, a real estate developer in China. From 1997 to 2002, 
Mr. Cheng was an assistant director and the head of Asian transportation sector investment banking group of ABN AMRO Asia. 
Mr. Cheng is also an independent director of LAIX Inc., an artificial intelligence company for English language training in China that 
is listed on the New York Stock Exchange. Mr. Cheng received his Bachelor degree in Economics from Swarthmore College and his 
Ph.D. degree in Economics from the Massachusetts Institute of Technology. Mr. Cheng is a chartered financial analyst.

Eric He is a director of our company. Mr. He has been an independent director of our company since July 2014. From 

August 2011 to May 2017, Mr. He was the chief financial officer of YY Inc., a leading live streaming social media platform in China 
that is listed on the NASDAQ Stock Market. From March 2007 to August 2011, Mr. He served as the chief financial officer of Giant 
Interactive Group Inc. From 2004 to 2007, he served as the chief strategy officer of Ninetowns Internet Technology Group Company 
Limited. From 2002 to 2004, Mr. He served as a private equity investment director of AIG Global Investment Corporation (Asia) Ltd. 
Mr. He is also an independent director of Bilibili Inc., a leading online entertainment platform in China that is listed on the NASDAQ 
Stock Market. Mr. He received his Bachelor degree in Accounting from National Taipei University and his Master of Business 
Administration degree from the Wharton School of the University of Pennsylvania. Mr. He is a chartered financial analyst and 
certified public accountant in the United States.

Kathleen Chien is chief operating officer and acting chief financial officer of our company. Ms. Chien joined our company in 

1999 and served as our chief financial officer from 2004 to March 2009. Prior to joining our company, Ms. Chien worked in the 
financial services and management consulting industries, including three years with Bain & Company in Hong Kong and two years 
with Capital Securities Corp., a leading investment bank in Taiwan. During her tenure at Bain & Company, she was a consultant to a 
number of companies on strategic and marketing issues, including entry into the Chinese market and achieving cost and operational 
efficiencies. While at Capital Securities Corp., she completed a number of equity and equity-linked transactions, including the first 
ever Swiss-franc convertible bond issuance out of Taiwan, enabling client companies to raise significant capital from the European 
and U.S. investment community. Ms. Chien is also an independent director of Vipshop Holdings Limited, a leading online discount 
retailer for brands in China that is listed on the New York Stock Exchange. Ms. Chien received her Bachelor of Science degree in 
Economics from the Massachusetts Institute of Technology and her Master of Business Administration degree from the Haas School 
of Business at the University of California, Berkeley.

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Jingwu Chen is a senior vice president of our company. Mr. Chen joined our company in 2000. Prior to joining our company, 
Mr. Chen worked as a senior sales manager in the consumer goods industry for more than 10 years including Amway (China) and 
Mars Foods (China). He received his Bachelor degree in Business Administration from Zhongnan University of Economics and Law 
in Wuhan.

Tao Wang is a vice president of our company. Mr. Wang joined our company in 2000. Prior to joining our company, Mr. Wang 

spent four years as a senior consultant at Bain & Company. Also, he served as a representative and the general manager of a joint 
venture company in Wuhan for TI Group Asia Pacific. Earlier in his career, Mr. Wang held engineering and project management 
positions at the PRC Ministry of Aerospace Industry in China. Mr. Wang received a Bachelor of Science degree in Math from 
Shandong University and a Master of Engineering degree from the Second Academy under the PRC Ministry of Aerospace Industry. 
Mr. Wang also holds a Master of Business Administration degree from the Business School at University of Warwick in the United 
Kingdom.

B. Compensation

Compensation of Directors and Senior Management

We pay our chairman an annual fee of US$20,000 and each of our other non-executive directors an annual fee of US$15,000. In 

addition, our non-executive directors receive a fee of US$2,000 for each board meeting attended in person and US$1,000 for each 
committee meeting attended in person, or US$1,000 for each board meeting attended by conference call and US$500 for each 
committee meeting attended by conference call. Our directors are also reimbursed for reasonable travel expenses incurred in attending 
board meetings in person. There are no arrangements between us and our directors providing for special benefits upon our directors’
termination of service. For the year ended December 31, 2018, the aggregate cash compensation to our non-executive directors as a 
group was approximately US$78,500. In 2018, we granted options to acquire 60,000 common shares to an independent director. See 
“— Stock-Based Compensation Plans” below.

For the year ended December 31, 2018, the aggregate cash compensation to our senior management as a group was 

approximately RMB18.5 million (US$2.7 million). We granted options to acquire an aggregate of 482,400 common shares to our 
senior management in 2018.

Directors’ and Officers’ Liability Insurance

We maintain directors’ and officers’ liability insurance for our directors and officers.

Employment Agreements

We have entered into employment agreements with each of our executive officers. The terms of these agreements are 

substantially similar to each other. Under these agreements, each of our executive officers is employed at will, and their employment 
may be terminated, with or without cause, by either party. These agreements do not provide for any special termination benefits, nor 
do we have other arrangements with these executive officers for special termination benefits. Each executive officer has agreed to hold 
in strict confidence and not to use, except for the benefit of our company, any proprietary information, technical data, trade secrets and 
know-how of our company or the confidential or proprietary information of any third party, including our affiliated entities and our 
subsidiaries, received by our company. Each of these executive officers has also agreed not to engage in any other employment, 
occupation, consulting or other business activity directly related to the business in which we are involved, or engage in any other 
activities that conflict with his or her obligations to us during the term of his or her employment. For the 12-month period after any of 
these executive officers’ termination of employment with us for any reason, such officer is prohibited from recruiting any of our 
employees or soliciting or inducing our employees to leave their employment with us.

Stock-Based Compensation Plans

In April 2009, our board of directors adopted our 2009 share option plan, or our 2009 Option Plan, which received shareholder 
approval in August 2009. In November 2015, our board of directors adopted our 2015 share incentive plan, or our 2015 Plan, which 
received shareholder approval in December 2015. The purposes of these plans are to attract and retain the best available personnel for 
positions of substantial responsibility, to provide additional incentive to employees, directors and consultants and to promote the 
success of our business.

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Under our 2009 Option Plan, we are authorized to issue up to 5,000,000 common shares. In October 2011, our board of directors 

proposed an increase in the number of authorized shares reserved to 10,000,000 common shares, which was approved by our 
shareholders in December 2011. Our 2009 Option Plan has a term of ten years but may be terminated earlier by our board of directors. 
Our 2009 Option Plan was replaced by our 2015 Plan, and upon the adoption of our 2015 Plan, we ceased issuances from the 2009 
Option Plan.

Under our 2015 Plan, the maximum aggregate number of common shares which may be issued pursuant to all share-based 
awards is (i) 10,000,000, and (ii) an automatic increase on January 1, 2019, January 1, 2022 and January 1, 2025 by that number of 
common shares representing 5% of our then total issued and outstanding common shares on an as-converted fully diluted basis as of 
December 31 of the respective preceding year.

The following paragraphs summarize the key terms of our 2015 Plan.

Plan Administration. Our 2015 Plan is administered by the compensation committee of the board of directors, or such other 
committee of the board to which the board has delegated power to act; provided, that in the absence of any such committee, our 2015 
Plan will be administered by the board. The plan administrator has sole discretion in determining the terms and conditions of any 
award, any vesting acceleration or waiver of forfeiture restrictions, and any restrictions regarding any award or the common shares 
relating thereto.

Types of Awards. Our 2015 Plan provides for the granting of share-based awards such as incentive and non-statutory options, 
restricted shares, restricted share units, dividend equivalent rights, share appreciation rights, share payments or any other types of 
share-based award as determined and approved from time to time by the plan administrator.

Eligibility. Any employee, director or consultant of our company or affiliated companies is eligible to receive grants under our 

2015 Plan.

Award Agreements. Awards granted under our 2015 Plan shall be evidenced by an award agreement, which include details on the 

number of common shares subject to the award, and the terms, conditions and limitations of the award, such as the exercise price, 
vesting schedule and provisions applicable in the event the participant’s employment or service ends.

Term of Awards. The term of awards granted under our 2015 Plan shall not exceed ten years from the date of grant.

Change in Control. If a change in control of our company occurs, the plan administrator may, in its sole discretion without 

consent of the plan participant, take any of the following actions:

(cid:120)
(cid:120)

(cid:120)

accelerate the vesting, in whole or in part of any award;
purchase any award for an amount of cash or common shares of our company equal to the value that could have been 
attained upon the exercise of the award or the realization of the plan participant’s rights had such award been currently 
exercisable or payable or fully vested; or
provide for the assumption, conversion or replacement of any award by the successor corporation, or a parent or subsidiary 
of the successor corporation, with other rights or property selected by the plan administrator in its sole discretion, or the 
assumption or substitution of the award by the successor or surviving corporation, or a parent or subsidiary of the surviving 
or successor corporation, with such appropriate adjustments as to the number and kind of common shares and prices as the 
plan administrator deems, in its sole discretion, reasonable, equitable and appropriate.

Amendment and Termination. Unless earlier terminated, our 2015 Plan is effective for a term of ten years. The board may at any 

time terminate or amend our 2015 Plan in any respect, but to the extent required by applicable laws or stock exchange rules, 
shareholder approval of any amendments shall be obtained.

The following table summarizes the options granted to our directors, senior management and other employees and individuals 

under our option plans during the periods indicated.

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Granted in 2016
Rick Yan
Kathleen Chien
Jingwu Chen
Tao Wang
Other employees and individuals
Other employees and individuals

Granted in 2017
Rick Yan
Kathleen Chien
Jingwu Chen
Junichi Arai
Li-Lan Cheng
Tao Wang
Other employees and individuals

Granted in 2018
Rick Yan
Kathleen Chien
Jingwu Chen
Eric He
Tao Wang
Other employees and individuals
Other employees and individuals

C. Board Practices

Common shares 
underlying 
options granted

Exercise 
price
US$

144,000
144,000
72,000
48,000
714,600
34,800
1,157,400

180,000
180,000
72,000
60,000
60,000
48,000
679,872
1,279,872

180,000
180,000
72,000
60,000
50,400
71,520
706,752
1,320,672

34.28
34.28
34.28
34.28
34.28
33.80

56.68
56.68
56.68
56.68
56.68
56.68
56.68

73.67
73.67
73.67
73.67
73.67
69.71
73.67

Grant date

Expiration date

September 28, 2016
September 28, 2016
September 28, 2016
September 28, 2016
September 28, 2016
December 30, 2016

September 27, 2022
September 27, 2022
September 27, 2022
September 27, 2022
September 27, 2022
December 29, 2022

August 21, 2017
August 21, 2017
August 21, 2017
August 21, 2017
August 21, 2017
August 21, 2017
August 21, 2017

August 20, 2023
August 20, 2023
August 20, 2023
August 20, 2023
August 20, 2023
August 20, 2023
August 20, 2023

August 28, 2018
August 28, 2018
August 28, 2018
August 28, 2018
August 28, 2018
January 31, 2018
August 28, 2018

August 27, 2024
August 27, 2024
August 27, 2024
August 27, 2024
August 27, 2024
January 30, 2024
August 27, 2024

The directors will hold office until the next annual general meeting of shareholders and until such director’s successor is duly 

elected and qualified, or until such director’s death, resignation or removal. We have no specific policy with respect to director 
attendance at our board meetings, committee meetings or annual general meetings of shareholders.

Board Committees

To enhance our corporate governance, we have established three committees under the board of directors: the audit committee, 
the compensation committee and the nominating and corporate governance committee. We have adopted a charter for each of these 
committees. The committees have the following functions and members.

Audit Committee

The members of our audit committee are David K. Chao, who acts as the chairman of our audit committee, Li-Lan Cheng and 

Eric He. Our board of directors has determined that all members of our audit committee are “independent directors” within the 
meaning of NASDAQ Stock Market Rule 5605(a)(2) and meet the criteria for independence set forth in Section 10A(m)(3)(B)(i) of 
the Exchange Act.

Our audit committee is responsible for, among other things:

(cid:120)

(cid:120)

the appointment, evaluation, compensation, oversight and termination of the work of our independent auditor (including 
resolution of disagreements between management and the independent auditor regarding financial reporting);

ensuring that it receives from our independent auditor a formal written statement attesting to the auditor’s independence and 
describing all relationships between the auditor and us;

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(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

pre-approving any audit and non-audit services, including tax services, to be provided by our independent auditor in 
accordance with NASDAQ Stock Market rules;

reviewing our annual audited financial statements and quarterly financial statements with management and our independent 
auditor;

reviewing with our independent auditor all critical accounting policies and practices to be used by us in preparing our 
financial statements, all alternative treatments of financial information within U.S. GAAP, and other material 
communications between our independent auditor and management;

reviewing our policies with respect to risk assessment and risk management;

reviewing, with management and counsel, any legal matters that may have a material impact on us and any material reports 
or inquiries from regulatory or governmental agencies; and

establishing procedures for the receipt, retention and treatment of complaints regarding accounting, internal accounting 
controls, auditing matters or potential violations of law, and the confidential, anonymous submission by our employees of 
concerns regarding questionable accounting or auditing matters or potential violations of law.

Compensation Committee

The current members of our compensation committee are Li-Lan Cheng, who acts as the chairman of the committee, and David 
K. Chao. Our board of directors has determined that all members of our compensation committee are “independent directors” within 
the meaning of NASDAQ Stock Market Rule 5605(a)(2) and meet the criteria for independence set forth in Section 10A(m)(3)(B)
(i) of the Exchange Act.

Members of the compensation committee are not prohibited from direct involvement in determining their own compensation. 

Our chief executive officer may not be present at any committee meeting during which his compensation is deliberated.

Our compensation committee is responsible for, among other things:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

approving and overseeing the total compensation package for our executives;

reviewing and making recommendations to the board with respect to the compensation of our directors;

reviewing and approving corporate goals and objectives relevant to the compensation of our chief executive officer, 
evaluating the performance of our chief executive officer in light of those goals and objectives, and setting the 
compensation level of our chief executive officer based on this evaluation;

reviewing the results of, and procedures for, the evaluation of the performance of other executive officers;

reviewing periodically and making recommendations to the board regarding any long-term incentive compensation or 
equity plans, programs or similar arrangements, and administering these plans;

reviewing and administering our stock-based compensation plans in accordance with the terms thereof;

reviewing and making recommendations to the board regarding all new employment, consulting, retirement and severance 
agreements and arrangements proposed for our executives; and

selecting peer groups of companies to be used for purposes of determining competitive compensation packages.

Nominating and Corporate Governance Committee

The current members of our nominating and corporate governance committee are Eric He, who acts as the chairman of our 
nominating and corporate governance committee, and David K. Chao. Our board of directors has determined that all members of our 
nominating and corporate governance committee are “independent directors” within the meaning of NASDAQ Stock Market 
Rule 5605(a)(2) and meets the criteria for independence set forth in Section 10A(m)(3)(B)(i) of the Exchange Act.

Our nominating and corporate governance committee is responsible for, among other things:

(cid:120)

(cid:120)

(cid:120)

identifying and recommending to the board nominees for election or re-election to the board, or for appointment to fill any 
vacancy;

reviewing annually with the board the current composition of the board in light of the characteristics of independence, age, 
skills, experience and availability of service to us;

reviewing the continued board membership of a director upon a significant change in such director’s principal occupation;

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(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

identifying and recommending to the board the names of directors to serve as members of the audit committee and the 
compensation committee, as well as the nominating and corporate governance committee itself;

advising the board periodically with respect to significant developments in the law and practice of corporate governance as 
well as our compliance with applicable laws and regulations, and making recommendations to the board on all matters of 
corporate governance and on any corrective action to be taken;

establishing criteria and processes for, and leading the board and each committee of the board in, its annual performance 
self-evaluation;

reviewing and approving policies and procedures with respect to proposed transactions between us and our related parties, 
and approving in advance all such related-party transactions; and

monitoring compliance with our code of business conduct and ethics, including reviewing the adequacy and effectiveness of 
our procedures to ensure proper compliance.

Duties of Directors

Under Cayman Islands law, our directors owe fiduciary duties to our company, including a duty to act honestly, and a duty to act 
in what they consider in good faith to be in our best interests. Our directors must also exercise their powers only for a proper purpose. 
Our directors also owe to our company a duty to act with skills they actually possess and exercise such care and diligence that a 
reasonably prudent person would exercise in comparable circumstances. It was previously considered that a director need not exhibit 
in the performance of his duties a greater degree of skill than may reasonably be expected from a person of his knowledge and 
experience. However, English and Commonwealth courts have moved towards an objective standard with regard to the required skill 
and care and these authorities are likely to be followed in the Cayman Islands. In fulfilling their duty of care to our company, our 
directors must ensure compliance with our amended and restated memorandum and articles of association, as amended and restated 
from time to time, and the rights vested thereunder in the holders of the shares. Our directors owe their fiduciary duties to our 
company and not to our company’s individual shareholders, and it is our company which has the right to seek damages if a duty owed 
by our directors is breached. In limited exceptional circumstances, a shareholder may have the right to seek damages in our name if a 
duty owed by our directors is breached.

Interested Transactions

A director may vote in respect of any contract or transaction in which he is interested, provided that the nature of the interest of 

any director in such contract or transaction shall be disclosed by him at or prior to its consideration and any vote on that matter. A 
general notice or disclosure to the directors or otherwise contained in the minutes of a meeting or a written resolution of the directors 
or any committee of directors that a director is a shareholder of any specified firm or company and is to be regarded as interested in 
any transaction with such firm or company will be sufficient disclosure, and, after such general notice, it will not be necessary to give 
special notice relating to any particular transaction.

Remuneration and Borrowing

The directors may determine remuneration to be paid to the directors. The compensation committee will assist the directors in 
reviewing and approving the compensation structure for the directors. We do not provide for any termination benefits for the directors, 
nor do we have other arrangements with the directors for special termination benefits. The directors may exercise all the powers of our 
company to borrow money and to mortgage or charge its undertaking, property and uncalled capital or any part thereof and to issue 
debentures, debenture stock and other securities whether outright or as security for any debt, liability or obligation of our company or 
of any third party.

Qualification

There is no shareholding qualification for directors. Further, shareholding qualification for directors may not be fixed by our 

company in a general meeting.

Terms of Directors

At each annual general meeting of the shareholders of our company, all of our directors at such time are required to retire from 
office and are eligible for re-election. All of these directors will retain office until the close of such general meeting. If for any cause, 
any of our directors shall not have been elected by the end of such general meeting, they may be elected as soon thereafter as 
convenient at an extraordinary general meeting of the members called for that purpose in accordance with our amended and restated 
memorandum and articles of association.

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Limitation on Liability and Other Indemnification Matters

Cayman Islands law allows us to indemnify our directors, officers, auditors and trustee acting in relation to any of our affairs 

against actions, costs, charges, losses, damages and expenses incurred by reason of any act done or omitted in the execution of their 
duties as our directors, officers, auditors and trustee, except to the extent that it may be held by the Cayman Islands courts to be 
contrary to public policy such as to provide indemnification against civil fraud or the consequences of committing a crime.

Under our amended and restated memorandum and articles of association, we may indemnify our directors, officers, employees 

and agents against expenses (including attorneys’ fees), judgments, fines and amounts paid in settlement actually and reasonably 
incurred by such persons in connection with actions, suits or proceedings to which they are party or are threatened to be made a party 
by reason of their acting as our directors, officers, employees or agents. To be entitled to indemnification, these persons must have 
acted in good faith and in the best interest or not opposed to the interest of our company and must not have acted in a manner willfully 
or grossly negligent, and, with respect to any criminal action, they must have had no reasonable cause to believe their conduct was 
unlawful. Our amended and restated memorandum and articles of association also provides for indemnification of such person in the 
case of a suit initiated by our company or in the right of our company. Such indemnification covers expenses (including attorneys’
fees) actually and reasonably incurred in connection with the defense or settlement of such suit. There are good faith and other similar 
conduct requirements for such indemnification rights as those imposed on other types of suits described above. However, if such 
persons are successful in the merits of the actions, suits or proceedings described above, including suits initiated by or in the right of 
our company, then they may be indemnified for actual and reasonable expenses without having to meet the conduct requirements.

We have entered into indemnification agreements with each of our directors under which we agree to indemnify each of them to 

the fullest extent permitted by applicable law and our articles of association, from and against all costs, charges, expenses, liabilities 
and losses (including attorney’s fees) incurred in connection with any litigation, suit or proceeding to which such director is or is 
threatened to be made a party, witness or other participant. Within 20 days after our receipt of a written demand of such director, we 
will advance funds for the payment of indemnification of these expenses.

D. Employees

We had 7,373 employees, 7,637 employees and 8,391 employees as of December 31, 2016, 2017 and 2018, respectively. The 

following table sets forth the number of our employees categorized by function as of December 31, 2018.

Sales and account management
Customer service and production
Technology and online operations
Search and training consultants
Marketing and merchandising
General and administrative
Total

4,340
2,160
828
381
153
529
8,391*

*

Includes 531 temporary, part-time and contract employees.

The increase in 2018 included approximately 480 employees from our acquisition of Lagou.

We believe that we maintain a good working relationship with our employees and we have not experienced any significant labor 

disputes or any difficulty in recruiting staff for our operations. Our employees are not represented by any collective bargaining 
agreements or labor unions.

E.

Share Ownership

The following table sets forth information with respect to the beneficial ownership of our common shares as of February 28, 

2019, unless otherwise stated:

(cid:120)

(cid:120)

by each of our directors and members of senior management; and

each person known to us to own beneficially more than 5% of our common shares.

Beneficial ownership is determined in accordance with the rules of the SEC and includes voting or investment power a person 
has with respect to the common shares. A person is also deemed to be a beneficial owner of any securities of which that person has a 
right to acquire beneficial ownership within 60 days. The percentage of beneficial ownership of each person is based on 61,874,716 
common shares outstanding as of February 28, 2019 and the number of common shares underlying options held by such person that 
have vested or will vest within 60 days after February 28, 2019. Except as otherwise noted, the address of each person listed in the 
table is c/o 51job, Inc., Building 3, No. 1387 Zhang Dong Road, Shanghai 201203, People’s Republic of China.

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(1)

(2)

Directors and senior management:
Rick Yan
Kathleen Chien
David K. Chao
Tao Wang
Jingwu Chen
Eric He
Li-Lan Cheng
(3)
Junichi Arai
All directors and senior management as a group

Principal shareholders:
Recruit Holdings Co., Ltd.
(5)
RY Holdings Inc.
Harding Loevner LP

(6)

(4)

Common shares beneficially owned
Number

%

12,905,318
1,925,040
*
*
*
*
*
*
15,575,031

23,443,981
12,386,504
4,037,625

20.7
3.1
*
*
*
*
*
*
24.6

37.9
20.0
6.5

*

Less than 1% of our total outstanding common shares.

(1)

Includes a total of 12,386,504 common shares and common shares in the form of ADSs held by RY Holdings Inc., a British 
Virgin Islands company wholly owned by Rick Yan.

(2) The address of David K. Chao is 2420 Sand Hill Road, Suite 200, Menlo Park, CA 94025.

(3) The address of Junichi Arai is GranTokyo South Tower, 1-9-2 Marunouchi, Chiyoda-ku, Tokyo 100-6640, Japan.

(4)

Includes a total of 23,443,981 common shares and common shares held in the form of ADSs held by Recruit Holdings Co., Ltd. 
The address of Recruit Holdings Co., Ltd. is GranTokyo South Tower, 1-9-2 Marunouchi, Chiyoda-ku, Tokyo 100-6640, Japan.

(5) RY Holdings Inc., a company incorporated in the British Virgin Islands, is wholly owned by Rick Yan. The registered address of 

RY Holdings Inc. is Vistra Corporate Services Centre, Wickhams Cay II, Road Town, Tortola, VG1110, British Virgin Islands.

(6) Represents 4,037,625 common shares in the form of ADSs held by Harding Loevner LP. The information regarding beneficial 

ownership is as of December 31, 2018, based on the information contained in the Schedule 13G (Amendment No. 3) filed by 
Harding Loevner LP on February 14, 2019. The address of Harding Loevner LP is 400 Crossing Blvd., Bridgewater, NJ 08807.

To our knowledge, as of February 28, 2019, 27,233,667 common shares were held by six record holders with addresses in the 

United States, representing approximately 44% of our common shares outstanding. Of this total, 25,797,807 common shares 
(excluding 9,907,262 common shares that we have reserved for issuance upon exercise of our outstanding options) were held by 
JPMorgan Chase Bank, N.A., the depositary of our ADS program. The number of beneficial owners of our ADSs in the United States 
is likely to be much larger than the number of record holders of our common shares in the United States.

There are no different voting rights among our shareholders. We are not aware of any arrangement that may, at a subsequent 
date, result in a change of control of our company. For information as to stock options granted to our directors, senior management 
and other employees, see “— Compensation — Stock-Based Compensation Plans.”

ITEM 7.

MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS

A. Major Shareholders

See “Item 6.E. Directors, Senior Management and Employees — Share ownership.”

B. Related Party Transactions

Contractual Arrangements Among Our Group Entities

The PRC government has regulated foreign ownership of advertising, human resource related services and Internet content 

provision businesses. As a result, relationships and economic arrangements among our subsidiaries, affiliated entities and their 
respective shareholders are governed by a series of agreements. The material agreements which govern the relationships and economic 
arrangements among our group entities are described in greater detail below.

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Technical and Consulting Service Agreements

Qian Cheng Technical and Consulting Service Agreement. WFOE and Qian Cheng have entered into a technical and consulting 

service agreement dated as of May 3, 2004, and supplemented and amended as of July 2, 2004 and January 27, 2014, under which 
WFOE has the exclusive right to provide advertising, software design and web related technical and consulting services to Qian 
Cheng. Qian Cheng will pay service fees to WFOE based on the extent and nature of the services provided by WFOE, as set forth in 
invoices issued by WFOE to Qian Cheng from time to time. WFOE did not issue any invoices to Qian Cheng and Qian Cheng did not 
pay any fees to WFOE for the years ended December 31, 2016, 2017 and 2018. The technical and consulting service agreement is 
valid through May 2, 2034 and may be extended with the consent of the parties. Although the renewal is upon mutual consent, WFOE 
may, through its power of attorney, direct Run An to cause Qian Cheng to renew the technical and consulting service agreement upon 
expiration. The technical and consulting service agreement is not subject to early termination, other than by WFOE solely upon a 
default by Qian Cheng. Qian Cheng has no early termination rights with respect to this agreement. Qian Cheng is wholly owned by 
Run An.

Run An Technical and Consulting Service Agreement. WFOE and Run An have entered into a technical and consulting service 

agreement dated as of September 11, 2007, and supplemented and amended as of September 4, 2017, under which WFOE has the 
exclusive right to provide human resources, software design and web related technical and consulting services to Run An. Run An will 
pay service fees to WFOE based on the extent and nature of the services provided by WFOE, as set forth in invoices issued by WFOE 
to Run An from time to time. WFOE did not issue any invoices to Run An and Run An did not pay any fees to WFOE for the years 
ended December 31, 2016, 2017 and 2018. The technical and consulting service agreement is valid to September 11, 2027 and may be 
extended with the consent of the parties. Although the renewal is upon mutual consent, WFOE may, through its power of attorney, 
direct Run An to renew the technical and consulting service agreement upon expiration. The technical and consulting service 
agreement is not subject to early termination, other than by WFOE solely upon a default by Run An. Run An has no early termination 
rights with respect to this agreement.

Equity Pledge Agreement

As security for the obligations of Run An under the technical and consulting service agreement and the obligations of Run An 

and its shareholders under the exclusive purchase option agreement described below, the shareholders of Run An have pledged all of 
their equity interest in Run An to WFOE under an equity pledge agreement. According to the pledge agreement, WFOE has the right 
to dispose of the pledged equity pursuant to PRC law in the event of default by Run An or its shareholders as provided in the pledge 
agreement. The shareholders of Run An have agreed that they will not dispose of the pledged equity interest or take any actions that 
will prejudice WFOE’s interest under the Run An equity pledge agreement. The equity pledge agreement was entered into on 
September 4, 2017 and shall expire two years after the fulfillment of all obligations under the Run An technical and consulting service 
agreement and the exclusive purchase option agreement. This pledge agreement, in combination with the exclusive purchase option 
agreement, contains content that is substantially the same as the pledge agreements entered into between WFOE and Run An’s 
shareholders in September 2007 and January 2014, and between WFOE and Qian Cheng’s shareholders in May 2004. The pledge of 
the equity interest by the shareholders of Run An to WFOE has been registered with the relevant bureau of the SAMR in Beijing.

Exclusive Purchase Option Agreement

WFOE has entered into an exclusive purchase option agreement with the shareholders of Run An, dated as of January 27, 2014, 

and supplemented and amended as of September 4, 2017, under which WFOE or its designee is granted an irrevocable option to 
purchase all or a portion of their equity interests in Run An at any time by issuing a written notice to the shareholders, subject to 
compliance with applicable PRC laws and regulations. The purchase price shall be equal to the contribution actually made by the 
shareholder for his equity interest in Run An. If the lowest price permitted under PRC law is above the contribution actually made by 
the shareholder, the premium shall be paid to Tech JV in accordance with the terms of the loan agreements described below. The 
exclusive purchase option agreement has the same term as the Run An technical and consulting service agreement. WFOE also has the 
exclusive right to terminate the agreement at any time by delivering a written notice to the shareholders of Run An.

Powers of Attorney

In conjunction with the signing of the equity pledge agreement and the exclusive purchase option agreement, the shareholders of 
Run An has each signed an irrevocable power of attorney to appoint WFOE, as attorney-in-fact to vote, by itself or any other person to 
be designated at its discretion, on all matters of Run An that need to be decided by its shareholders. Because Qian Cheng is a wholly 
owned subsidiary of Run An and Wuhan AdCo is a wholly owned subsidiary of Qian Cheng, through controlling all material matters 
of Run An (including but not limited to all material operational matters and the appointment and removal of directors and senior 
management), WFOE also has indirect control on all material matters of Qian Cheng and Wuhan AdCo. Each power of attorney was 
entered into on January 27, 2014, and supplemented and amended as of September 4, 2017, and will remain effective for as long as 
Run An exists. The shareholders of Run An are not entitled to terminate or amend the terms of the power of attorney without prior 
written consent from WFOE.

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Other Agreements

Loan Agreements. Tech JV has entered into loan agreements dated as of September 11, 2007, and supplemented and amended as 
of September 4, 2017, with the shareholders of Run An for the sole and exclusive purpose to fund the capitalization of Run An. A loan 
amount of RMB3.0 million was provided to each individual to acquire a 50% equity interest in Run An. The loans can be repaid only 
with the proceeds received from the transfer of the shareholders’ equity interest in Run An to Tech JV or its designee. The term of the 
interest-free loan agreements is valid to September 11, 2027 and may be extended upon written consent of the parties.

Call Option Agreement. 51net has entered into a call option agreement with Qian Cheng dated as of August 1, 2002, and 

supplemented and amended as of May 3, 2004 and August 1, 2012, under which 51net or its designee is granted an irrevocable option 
to purchase all of Qian Cheng’s equity interest in Tech JV and AdCo for RMB1.2 million or, if such purchase price is not permissible 
under applicable PRC laws, the lowest price permitted under then applicable PRC laws. In addition, Qian Cheng granted 51net an 
irrevocable option to purchase any and all of its equity interests in AdCo’s subsidiaries at the lowest price permitted under PRC laws. 
The call option agreement is valid to July 31, 2022, and the term may be extended upon written consent of the parties.

Domain Name License Agreement. 51net has entered into a domain name license agreement with Tech JV dated as of August 15, 
2000, and supplemented and amended as of August 15, 2010 and August 14, 2018, under which 51net has granted to Tech JV the right 
to use the www.51job.com domain name in the PRC in connection with Tech JV’s operation of this website. Tech JV is not permitted 
to assign its right under this agreement to any third party. The license fee to be paid under the domain name license agreement will be 
agreed to by both parties. The domain name license agreement is effective until August 14, 2028 and is renewable upon the written 
consent of 51net.

Trademark License Agreement. WFOE has entered into a trademark license agreement with Tech JV dated as of August 15, 
2000, and supplemented and amended as of August 15, 2005, August 15, 2010 and August 14, 2018, under which WFOE has granted 
to Tech JV the right to use certain trademarks in the PRC, with no right of assignment or sublicense. The license fee to be paid under 
the trademark license agreement will be agreed to by both parties. The trademark license agreement is effective until August 14, 2028 
and is renewable upon the written consent of both parties.

We have been advised by Jun He Law Offices, our PRC legal counsel, that the agreements among our subsidiaries, affiliated 

entities and their respective shareholders are valid and binding, and are enforceable under, and will not result in any violation of, 
existing PRC laws or regulations, with exception to the trademark license agreement, which may not be enforceable against bona fide 
third parties until registration with the relevant trademark administration authorities. However, there are substantial uncertainties 
regarding the interpretation and application of PRC laws and regulations, including but not limited to the laws and regulations 
governing our business or the enforcement and performance of our contractual arrangements in the event of the imposition of statutory 
liens, death, bankruptcy and criminal proceedings. Accordingly, we cannot assure you that PRC regulatory authorities will not take a 
view contrary to that of our PRC legal counsel. See “Item 3.D. Key Information — Risk Factors — Risks Related to Doing Business 
in China — The PRC legal system has inherent uncertainties that could materially and adversely affect us.”

Stock Option Grants

We have granted options to purchase common shares in our company to certain of our employees, directors and officers under 

our share option plans. As of December 31, 2018, there were outstanding options to purchase an aggregate of 5,318,990 common 
shares in our company. For a description of our share option plans and these option grants, see “Item 6.B. Directors, Senior 
Management and Employees — Compensation — Stock-Based Compensation Plans.”

Related Party Transactions with Recruit

We have entered into royalty agreements with Recruit Management Solutions Co., Ltd., or RMS, and Recruit Career Co., Ltd., or 

RCC, which are wholly owned subsidiaries of Recruit, for the use of training and online assessment materials. The royalty fees 
charged by RMS were RMB152,000, RMB270,000 and RMB285,000 (US$41,500) during the years ended December 31, 2016, 2017 
and 2018, respectively. The royalty fees charged by RCC were RMB60,000, RMB20,000 and RMB14,000 (US$2,000) during the 
years ended December 31, 2016, 2017 and 2018, respectively.

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C.

Interests of Experts and Counsel

Not applicable.

ITEM 8.

FINANCIAL INFORMATION

A. Consolidated Statements and Other Financial Information

We have appended consolidated financial statements filed as part of this annual report.

Legal Proceedings

From time to time, we undertake legal action against entities that misappropriate the content of our websites, including 

recruitment advertisements and the design of our websites, our brands and trademarks, materials from our training courses and other 
proprietary intellectual property. Our intellectual property is subject to theft and other unauthorized use, and our ability to protect our 
intellectual property is limited. In addition, we may in the future be subject to claims that we have infringed the intellectual property 
rights of others. See “Item 3.D. Key Information — Risk Factors — Risks Related to Our Business — We may be exposed to 
infringement or misappropriation claims by third parties, which, if successful, could cause us to pay significant damage awards.”

Dividend Policy

Since the incorporation of our company in 2000, we have never declared or paid any cash dividends on our common shares. We 

have historically retained earnings to finance operations and the expansion of our business. The timing, amount and form of future 
dividends, if any, will depend, among other things, on our future results of operations and cash flow, our future prospects, our capital 
requirements and surplus, the amount of distributions, if any, received by us from our subsidiaries and our affiliated entities, and other 
factors deemed relevant by our board of directors. Any future dividends on our common shares would be declared by and subject to 
the discretion of our board of directors.

Holders of ADSs will be entitled to receive dividends, if any, subject to the terms of the deposit agreement, to the same extent as 

holders of common shares, less the fees and expenses payable under the deposit agreement, and after deduction of any applicable 
taxes.

B.

Significant Changes

We have not experienced any significant changes since the date of our audited consolidated financial statements included in this 

annual report.

ITEM 9.

THE OFFER AND LISTING

A. Offer and Listing Details

Our ADSs have been trading on the NASDAQ Global Select Market since September 29, 2004 under the symbol “JOBS.” We 

effected a change in the ratio of our common shares to ADSs from 2:1 to 1:1 effective August 8, 2014.

B. Plan of Distribution

Not applicable.

C. Markets

Our ADSs have been trading on the NASDAQ Global Select Market since September 29, 2004 under the symbol “JOBS.”

D.

Selling Shareholders

Not applicable.

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E. Dilution

Not applicable.

F. Expenses of the Issue

Not applicable.

ITEM 10.

ADDITIONAL INFORMATION

A.

Share Capital

Not applicable.

B. Memorandum and Articles of Association

Our shareholders adopted our amended and restated memorandum and articles of association at an extraordinary shareholder 

meeting on April 26, 2004 and approved an amendment by special resolution passed at an extraordinary shareholder meeting on 
June 20, 2014.

The following are summaries of certain provisions of our amended and restated memorandum and articles of association in effect 

as of the date of this annual report insofar as they relate to the material terms of our common shares.

Registered Office and Objects

Our registered office in the Cayman Islands is located at the offices of Maples Corporate Services Limited, PO Box 309, Ugland 

House, Grand Cayman, KY1-1104, Cayman Islands, or at such other place as our board of directors may from time to time decide. 
The objects for which our company is established are unrestricted and we have full power and authority to carry out any object not 
prohibited by the Companies Law (2018 Revision) or any other law of the Cayman Islands.

Board of Directors

Our board of directors currently consists of five directors. See “Item 6.A. Directors, Senior Management and Employees —

Directors and Senior Management” and “Item 6.C. Directors, Senior Management and Employees — Board Practices — Duties of 
Directors” and “— Terms of Directors.”

Common Shares

General. Our authorized share capital is US$50,000, consisting of 500,000,000 common shares with a nominal or par value of 

US$0.0001 each. All of our issued and outstanding shares are fully paid and non-assessable. Our common shares are issued in 
registered form, and are issued when registered in our register of members. Our shareholders who are non-residents of the Cayman 
Islands may freely hold and vote their common shares. Under our amended and restated memorandum and articles of association, we 
may not issue bearer shares.

Dividends. The holders of our common shares are entitled to such dividends as may be declared by our board of directors. Under 
Cayman Islands law, we may declare and pay a dividend only out of funds legally available therefor, namely out of either profit or our 
share premium account, provided that in no circumstances may we pay a dividend if this would result in our company being unable to 
pay its debts as they fall due in the ordinary course of business.

Voting Rights. Each common share is entitled to one vote on all matters upon which the common shares are entitled to vote. 
Voting at any meeting of shareholders is by show of hands unless a poll is demanded. A poll may be demanded by the chairman of our 
board of directors or any other shareholder or shareholders collectively present in person or by proxy and holding at least ten percent 
in par value of the shares giving a right to attend and vote at the meeting.

A quorum required for a meeting of shareholders shall be at least one shareholder present in person or by proxy, or (in the case of 
a shareholder being a corporation) by a corporate representative holding not less than one-third of the outstanding voting shares in the 
capital of our company. Shareholder meetings may be convened by our board of directors on its own initiative or upon a request to the 
directors by shareholders holding in aggregate not less than ten percent in par value of our voting share capital. Advance notice of at 
least 14 days is required for the convening of any of our shareholder meetings.

An ordinary resolution to be passed by the shareholders requires the affirmative vote of a simple majority of the votes attaching 
to the common shares cast in a general meeting, while a special resolution requires the affirmative vote of no less than two-thirds of 
the votes attaching to the common shares cast in a general meeting. A special resolution is required for matters such as a change of 
name or amending the memorandum and articles of association. Holders of the common shares may by ordinary resolution, among 
other things, increase the amount of our authorized share capital and consolidate and divide all or any of our share capital into shares 
of larger amount than our existing share capital and cancel any authorized but unissued shares. Both ordinary resolutions and special 
resolutions may also be passed by unanimous written resolutions signed by all the shareholders of our company, as permitted by the 
Companies Law and our amended and restated memorandum and articles of association.

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Transfer of Shares. Subject to the restrictions of our amended and restated memorandum and articles of association, as 
applicable, any of our shareholders may transfer any or all of his or her common shares by an instrument of transfer in the usual or 
common form or any other form approved by our board of directors and shall be executed by or on behalf of the transferor.

Our board directors may decline to register any transfer of any share which is not fully paid or on which we have a lien. Our 

directors may also decline to register any transfer of any share unless:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

the instrument of transfer is lodged with us and is accompanied by the certificate for the shares to which it relates (which 
shall upon registration of the transfer be cancelled) and such other evidence as our board of directors may reasonably 
require to show the right of the transferor to make the transfer;

the instrument of transfer is in respect of only one class of share;

the instrument of transfer is properly stamped (in circumstances where stamping is required);

in the case of a transfer to joint holders, the number of joint holders to which any share is to be transferred does not exceed 
four;

the shares concerned are free of any lien in favor of our company; and

a fee of such maximum sum as our board of directors may from time to time determine to be payable paid to us in respect 
thereof.

In addition, we are not be obligated to make any transfer to an infant or to a person in respect of whom an order has been made 

by a competent court or official on the grounds that he or she is or may be suffering from mental disorder or is otherwise incapable of 
managing his or her affairs or under other legal disability.

Upon every transfer of shares the certificate held by the transferor shall be given up to be cancelled, and shall forthwith be 
cancelled accordingly, and a new certificate shall be issued without charge to the transferee in respect of the shares transferred to him 
or her. If any of the shares included in the certificate so given up shall be retained by the transferor, a new certificate in respect thereof 
shall be issued to him or her without charge. We shall also retain the instrument(s) of transfer.

If our board of directors refuses to register a transfer, it shall, within two months after the date on which the transfer was lodged 
with us, send to each of the transferor and the transferee notice of such refusal. The registration of transfers may be suspended at such 
time and for such periods as our directors may from time to time determine, provided always that such registration shall not be 
suspended for more than 45 days in any year.

Liquidation. On a return of capital on winding up or otherwise (other than on conversion, redemption or purchase of shares), 
assets available for distribution among the holders of common shares may be distributed among the holders of the common shares as 
determined by the liquidator, subject to sanction of a special resolution of our company. If our assets available for distribution are 
insufficient to repay the whole of the share capital, the assets shall be distributed so that, as nearly as may be, the losses are borne by 
our shareholders in proportion to the par value of the shares held by them. If our assets for distribution are sufficient to repay the 
whole of the share capital at the commencement of the winding up, the surplus shall be distributed among our shareholders in 
proportion to the par value of the shares held by them at the commencement of the winding up.

Call on Shares and Forfeiture of Shares. Our directors may from time to time make calls upon shareholders for any amounts 
unpaid on their shares in a notice served to such shareholders at least 14 days prior to the specified time and place of payment. The 
shares that have been called upon and remain unpaid on the specified time are subject to forfeiture.

Redemption of Shares. Subject to the provisions of the Companies Law, NASDAQ Stock Market rules and our amended and 

restated memorandum and articles of association, we may issue shares on the terms that they are, at our option or at the option of the 
holder, to be redeemed on such terms and in such manner as our company, before the issue of the shares, may determine by special 
resolution.

Repurchase of Shares. Subject to the provisions of the Companies Law, NASDAQ Stock Market rules and our amended and 
restated memorandum and articles of association, we may purchase shares, including redeemable shares, in such manner and on such 
other terms as our board of directors may agree with the holder, and may make payment therefor in any manner authorized by the 
Companies Law and NASDAQ Stock Market rules, including out of capital.

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Variation of Rights of Shares. If at any time the share capital of our company is divided into different classes of shares, the rights 

attached to any class (unless otherwise provided by the terms of issue of the shares of that class) may, whether or not our company is 
being wound-up and except where our articles of association or the Companies Law impose any stricter quorum, voting or procedural 
requirements in regard to the variation of rights attached to a specific class, be varied either with the consent in writing of the holders 
of 75% of the issued shares of that class, or with the sanction of a special resolution passed at a general meeting of the holders of the 
shares of that class.

Changes in Capital. Our shareholders may from time to time by ordinary resolution:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

increase our share capital by such sum, with such rights, priorities and privileges, as the resolution shall prescribe;

consolidate and divide all or any of our share capital into shares of a larger amount than our existing shares;

sub-divide our existing shares, or any of them into shares of a smaller amount than is fixed by our amended and restated 
memorandum and articles of association or into share without par value; or

cancel any shares that, at the date of the passing of the resolution, have not been taken or agreed to be taken by any person.

Our shareholders may, by special resolution, amongst other things, reduce our share capital and any capital redemption reserve in 

any manner authorized by law.

Issuance of Additional Shares. Our amended and restated memorandum and articles of association authorizes our board of 

directors to issue additional common shares from time to time as our board of directors shall determine, to the extent there are 
available authorized but unissued shares.

Our amended and restated memorandum and articles of association authorizes our board of directors to establish from time to 
time one or more series of redeemable preferred shares and to determine, with respect to any series of redeemable preferred shares, the 
terms and rights of that series, including:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

designation of the series;

the number of shares of the series;

the dividend rights, conversion rights and voting rights; and

the rights and terms of redemption and liquidation preferences.

Anti-Takeover Provisions. Some provisions of our amended and restated memorandum and articles of association may 

discourage, delay or prevent a change of control of our company or management that shareholders may consider favorable, including 
provisions that:

(cid:120)

(cid:120)

authorize our board of directors to issue preferred shares in one or more series and to designate the price, rights, 
preferences, privileges and restrictions of such preferred shares without any further vote or action by our shareholders; and

limit the ability of shareholders to requisition and convene general meetings of shareholders.

However, under Cayman Islands law, our directors may only exercise the rights and powers granted to them under our amended 

and restated memorandum and articles of association for a proper purpose and for what they believe in good faith to be in the best 
interests of our company.

Inspection of Books and Records. No holders of our common shares who is not a director shall have any right of inspecting any 

of our accounts, books or documents except as conferred by the Companies Law or authorized by our directors or by us in general 
meeting. However, we will provide our shareholders with annual audited financial statements.

C. Material Contracts

We have not entered into any material contracts other than in the ordinary course of business and other than those described in 

“Item 4. Information on the Company” or elsewhere in this annual report on Form 20-F.

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D. Exchange Controls

See “Item 4.B. Information on the Company — Business Overview — Regulation — Regulations Relating to Foreign Currency 

Exchange.”

E. Taxation

The following summary of the material Cayman Islands, People’s Republic of China and United States federal income tax 
consequences of an investment in our ADSs or common shares is based upon laws and relevant interpretations thereof in effect as of 
the date of this annual report, all of which are subject to change. This summary does not deal with all possible tax consequences 
relating to an investment in our ADSs or common shares, such as the tax consequences under state, local and other tax laws.

Cayman Islands Taxation

According to Maples and Calder (Hong Kong) LLP, our counsel as to Cayman Islands law, the Cayman Islands currently levies 

no taxes on individuals or corporations based upon profits, income, gains or appreciation and there is no taxation in the nature of 
inheritance tax or estate duty. There are no other taxes likely to be material to our company levied by the Government of the Cayman 
Islands except for stamp duties that may be applicable on instruments executed in, or after execution brought within the jurisdiction of, 
the Cayman Islands. The Cayman Islands are not party to any double taxation treaties that are applicable to any payments made to or 
by our company. There are no exchange control regulations or currency restrictions in the Cayman Islands. Payments of dividends and 
capital in respect of the common shares will not be subject to taxation in the Cayman Islands and no withholding will be required on 
the payment of a dividend or capital to any holder of the common shares, nor will gains derived from the disposal of the common 
shares be subject to Cayman Islands income or corporation tax.

People’s Republic of China Taxation

Under the EIT Law and its implementation rules, enterprises incorporated under the laws of jurisdictions outside China with their 

“de facto management bodies” located within China may be considered PRC resident enterprises and therefore subject to an EIT rate 
of 25% on their worldwide income. Under the implementation regulations issued by the State Council relating to the EIT Law, “de 
facto management bodies” is defined as the bodies that have material and overall management control over the production and 
business operations, personnel, accounts and properties of an enterprise. Circular 82 further provides certain specific criteria for 
determining whether the “de facto management body” of a PRC-controlled offshore incorporated enterprise is located in the PRC. The 
criteria include whether: (i) the premises where the senior management and the senior management bodies responsible for the routine 
production and business management of the enterprise perform their functions are mainly located within the PRC; (ii) decisions 
relating to the enterprise’s financial and human resource matters are made or subject to approval by organizations or personnel in the 
PRC; (iii) the enterprise’s primary assets, accounting books and records, company seals, and board and shareholders’ meeting minutes 
are located or maintained in the PRC; and (iv) 50% or more of voting board members or senior executives of the enterprise habitually 
reside in the PRC. Although Circular 82 only applies to offshore enterprises controlled by enterprises or enterprise groups located 
within the PRC, the determining criteria set forth in Circular 82 may reflect the tax authorities’ general position on how the “de facto 
management body” test may be applied in determining the tax resident status of other offshore enterprises as well. We are a Cayman 
Islands holding company and substantially all of our operational management is currently based in China. As the tax resident status of 
an enterprise is subject to the determination by the PRC tax authorities and uncertainties remain with respect to the interpretation of 
the term “de facto management body” as applicable to us, we cannot assure you that we will not be considered as a PRC tax resident 
enterprise. If we are considered a PRC resident enterprise under the EIT Law, we may be subject to the uniform 25% EIT rate as to 
our global income.

Moreover, under the EIT Law and related regulations, dividends payable by a foreign-invested enterprise, such as our PRC 
subsidiaries, to any of its foreign non-resident enterprise investors shall be subject to a 10% withholding tax unless such foreign 
enterprise investor’s jurisdiction of incorporation has a tax treaty with China that provides for a reduced rate of withholding tax. We 
are incorporated in the Cayman Islands which does not have such a tax treaty with China.

In addition, if we were treated as a PRC resident enterprise, any dividends payable to non-resident enterprise holders of our 
common shares or ADSs may be treated as income derived from sources within PRC and therefore subject to a 10% withholding tax 
(or 20% in the case of non-resident individual holders) unless an applicable income tax treaty provides otherwise. In addition, capital 
gains realized by non-resident enterprise holders upon the disposition of our common shares or ADSs may be treated as income 
derived from sources within PRC and therefore subject to 10% income tax (or 20% in the case of non-resident individual holders) 
unless an applicable income tax treaty provides otherwise.

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Certain United States Federal Income Tax Considerations

The following summarizes certain U.S. federal income tax consequences to a U.S. Holder, as defined below, of the ownership 

and disposition of our ADSs or common shares as of the date of this annual report.

Except where noted, this summary deals only with ADSs and common shares that are held as capital assets by U.S. Holders. This 

summary does not describe all of the U.S. federal income tax consequences applicable to U.S. Holders that are subject to special 
treatment under the U.S. federal income tax laws, including:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

(cid:120)

dealers in securities or currencies;

regulated investment companies;

certain financial institutions;

real estate investment trusts;

insurance companies;

U.S. expatriates;

tax-exempt organizations;

persons holding ADSs or common shares as part of a hedging, integrated or conversion transaction, constructive sale or 
straddle;

traders in securities that have elected the mark-to-market method of accounting;

persons liable for alternative minimum tax;

partnerships or other pass-through entities for U.S. federal income tax purposes;

persons who own or are deemed to own 10% or more of our shares (by vote or value);

persons who acquired ADSs or common shares pursuant to the exercise of any employee share option or otherwise as 
compensation;

persons required to accelerate the recognition of any item of gross income with respect to our ADSs or common shares as a 
result of such income being recognized on an applicable financial statement; or

persons whose “functional currency” is not the U.S. dollar.

This summary is based in part on representations by the depositary and assumes that each obligation under the deposit agreement 

will be performed in accordance with its terms. Furthermore, the discussion below is based upon the provisions of the Internal 
Revenue Code of 1986, as amended, or the Code, and U.S. Treasury regulations, rulings and judicial decisions thereunder as of the 
date hereof, and such authorities may be replaced, revoked or modified, possibly on a retroactive basis, so as to result in U.S. federal 
income tax consequences different from those discussed below.

A U.S. Holder that holds or is considering the disposition of ADSs or common shares should consult its own tax advisor 

concerning the U.S. federal income tax consequences and any other U.S. federal tax consequences (such as the effects of the Medicare 
contribution tax), as well as any consequences arising under the laws of any other taxing jurisdiction in light of the particular 
circumstances of the U.S. Holder.

As used herein, the term “U.S. Holder” means a beneficial owner of ADSs or common shares that is for U.S. federal income tax 

purposes:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

an individual citizen or resident of the United States;

a corporation (or other entity taxable as a corporation for U.S. federal income tax purposes) created or organized in or under 
the laws of the United States, any state thereof, or the District of Columbia;

an estate the income of which is subject to U.S. federal income taxation, regardless of its source; or

a trust if it is subject to the primary supervision of a court within the United States and one or more U.S. persons have the 
authority to control all substantial decisions of the trust or if the trust has a valid election in effect under applicable U.S. 
Treasury regulations to be treated as a U.S. person.

If a partnership holds ADSs or common shares, the tax treatment of a partner will generally depend on the status of the partner 
and the activities of the partnership. A partner of a partnership holding ADSs or common shares should consult its own tax advisors.

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ADSs

In general, for U.S. federal income tax purposes, a U.S. Holder of ADSs will be treated as the owner of the underlying common 

shares that are represented by such ADSs. Deposits and withdrawals of common shares in exchange for ADSs will not be subject to 
U.S. federal income taxation.

Distributions on ADSs or Common Shares

Subject to the discussion under “Passive Foreign Investment Company Rules” below, the gross amount of any distributions on 

the ADSs or common shares (including amounts withheld to reflect PRC withholding taxes, if any) will be taxable to a U.S. Holder as 
dividends to the extent of our current or accumulated earnings and profits, as determined under U.S. federal income tax principles. 
Such income will be includable in a U.S. Holder’s gross income as ordinary income on the day actually or constructively received by a 
U.S. Holder, in the case of common shares, or by the depositary, in the case of ADSs. Such dividends will not be eligible for the 
dividends received deduction allowed to corporations under U.S. federal income tax law. Subject to certain limitations, dividends paid 
to certain non-corporate U.S. Holders, including individuals, will be eligible for a reduced rate of taxation if we are deemed to be a 
“qualified foreign corporation” for U.S. federal income tax purposes. A qualified foreign corporation includes:

(cid:120)

(cid:120)

a foreign corporation that is eligible for the benefits of a comprehensive income tax treaty with the United States which the 
U.S. Treasury determines to be satisfactory for these purposes and which includes an exchange of information program; and

a foreign corporation if its shares with respect to which a dividend is paid or its ADSs backed by such shares are readily 
tradable on an established securities market within the United States,

but does not include an otherwise qualified corporation that is a passive foreign investment company, or a PFIC, in the taxable year in 
which the dividends are paid or the preceding taxable year. We believe that we will be a qualified foreign corporation with respect to 
dividends paid on our ADSs for so long as (i) we are not a PFIC and (ii) the ADSs are listed on the NASDAQ Global Select Market or 
a national securities exchange in the United States, and thus are considered to be readily tradable on an established securities market. 
However, our status as a qualified foreign corporation may change. In addition, subject to the following sentence, we do not believe 
that dividends that we pay on our common shares that are not represented by ADSs currently meet the conditions required for these 
reduced tax rates. In the event that we are deemed to be a PRC resident enterprise under the PRC tax law, we may be eligible for the 
benefits of the income tax treaty between the United States and the PRC, and if we are eligible for such benefits, dividends we pay on 
our common shares, regardless of whether such shares are represented by ADSs, would be eligible for the reduced rates of taxation. 
Non-corporate U.S. Holders that do not meet at minimum holding period requirement during which they are not protected from the 
risk of loss or that elect to treat the dividend income as “investment income” pursuant to section 163(d)(4) of the Code will not be 
eligible for the reduced rates of taxation regardless of our status as a qualified foreign corporation. In addition, the rate reduction will 
not apply to dividends if the recipient of a dividend is obligated to make related payments with respect to positions in substantially 
similar or related property. This disallowance applies even if the minimum holding period requirement has been met. U.S. Holders 
should consult their own tax advisors regarding the application of these rules to their particular circumstances.

Under the PRC tax law, if the dividends paid by us are deemed to be derived from sources within the PRC, a U.S. Holder may be 
subject to PRC withholding taxes on dividends paid with respect to the ADSs or common shares. See “— People’s Republic of China 
Taxation.” Subject to certain conditions and limitations, PRC withholding taxes on dividends, if any, may be treated as foreign taxes 
eligible for credit against a U.S. Holder’s U.S. federal income tax liability. Dividends paid on the ADSs or common shares will be 
treated as income from sources outside the United States and generally will constitute “passive category income” for U.S. foreign tax 
credit limitation purposes. Furthermore, in certain circumstances, if a U.S. Holder has held the ADSs or common shares for less than a 
specified minimum period during which it is not protected from risk of loss, or is obligated to make payments related to the dividends, 
the U.S. Holder will not be allowed a foreign tax credit for any PRC withholding taxes imposed on dividends paid on the ADSs or 
common shares. The rules governing the foreign tax credit are complex. U.S. Holders are urged to consult their own tax advisors 
regarding the availability of the foreign tax credit under their particular circumstances.

To the extent that the amount of any distribution exceeds our current or accumulated earnings and profits for a taxable year, as 

determined under U.S. federal income tax principles, the distribution will first be treated as a tax-free return of capital, causing a 
reduction in the adjusted basis of the ADSs or common shares (thereby increasing the amount of gain, or decreasing the amount of 
loss, a U.S. Holder would recognize on a subsequent disposition of the ADSs or common shares), and the balance in excess of 
adjusted basis will be taxed as capital gain. However, we do not expect to provide U.S. Holders of ADSs or common shares with 
information regarding the amount of our current or accumulated earnings and profits, as determined under U.S. federal income tax 
principles. Therefore, U.S. Holders should generally expect distributions to be treated as dividends for U.S. federal income tax 
purposes (as discussed above).

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Distributions of ADSs or common shares that are received as part of a pro rata distribution to all of our common shareholders 
(including ADS holders) generally will not be subject to U.S. federal income tax. The basis of the new ADSs or common shares so 
received will be determined by allocating a U.S. Holder’s basis in the old ADSs or common shares between the old ADSs or common 
shares and the new ADSs or common shares received, based on their relative fair market values on the date of distribution.

Sale, Exchange or Other Disposition of ADSs or Common Shares

Subject to the discussion under “Passive Foreign Investment Company Rules” below, upon the sale, exchange or other 

disposition of ADSs or common shares, a U.S. Holder generally will recognize capital gain or loss equal to the difference between the 
amount realized upon the sale, exchange or other disposition and the adjusted tax basis of the U.S. Holder in the ADSs or common 
shares. Subject to the discussion under “Passive Foreign Investment Company Rules” below, a U.S. Holder’s adjusted tax basis in an 
ADS or a common share will be, in general, the price it paid for that ADS or common share. The capital gain or loss generally will be 
long-term capital gain or loss if, at the time of sale, exchange or other disposition, the U.S. Holder has held the ADS or common share 
for more than one year. Net long-term capital gains of non-corporate U.S. Holders, including individuals, are eligible for reduced rates 
of taxation. The deductibility of capital losses is subject to limitations. Any gain or loss that a U.S. Holder recognizes generally will be 
treated as gain or loss from sources within the United States for U.S. foreign tax credit limitation purposes. However, in the event that 
we are deemed to be a PRC resident enterprise under the PRC tax law and PRC tax is imposed on any gain from the sale, exchange or 
other disposition of the ADSs or common shares, a U.S. Holder eligible for the benefits of the income tax treaty between the United 
States and the PRC may be able to elect to treat such gain as PRC-source income. U.S. Holders are urged to consult their own tax 
advisors regarding the tax consequences if a foreign income tax is imposed on a disposition of ADSs or common shares, including the 
availability of the foreign tax credit under their particular circumstances.

Passive Foreign Investment Company Rules

Based on the past composition of our income and valuation of our assets, including goodwill, we believe that we were not a PFIC 
for our taxable year ending on December 31, 2018, although there can be no assurance in this regard. However, due to the volatility of 
the market price of our common shares, as represented by our ADSs, we believe there is a risk that we may become a PFIC in the 
future. Under the Code, the determination of whether we are a PFIC is made annually and PFIC status will depend upon the character 
of our income and assets and the value of our assets at such time. Accordingly, our PFIC status for any particular taxable year cannot 
be determined with certainty until after the close of that taxable year. In particular, our PFIC status may be determined in large part 
based on the market price of our common shares, as represented by our ADSs, which is likely to fluctuate (and may fluctuate 
considerably given that the global capital markets have been experiencing extreme volatility). Accordingly, fluctuations in the market 
price of our common shares, as represented by our ADSs, may result in our being a PFIC in the current or any future taxable year.

In addition, as described under “Item 3.D. Key Information — Risk Factors — Risks Related to Our Corporate Structure,” there 

exist substantial uncertainties regarding the application, interpretation and enforcement of relevant current and future PRC laws and 
regulations and their potential effect on our corporate structure and contractual arrangements with certain of our affiliated PRC 
entities. There can be no assurance that the PRC regulatory authorities will not take a view different from that of our PRC legal 
counsel. Further, even if the uncertainties as to PRC laws and regulations did not exist, there are also substantial uncertainties as to the 
treatment of our corporate structure and ownership of these affiliated PRC entities for U.S. federal income tax purposes. If it is 
determined that we do not own the stock of the affiliated PRC entities, which is held through contractual arrangements, for U.S. 
federal income tax purposes, we may be treated as a PFIC for our taxable year ending on December 31, 2018 and any taxable year 
thereafter. If we are a PFIC for any taxable year during which a U.S. Holder holds our ADSs or common shares, the U.S. Holder will 
be subject to special tax rules discussed below.

In general, we will be a PFIC for any taxable year in which either (i) at least 75% of our gross income for the taxable year is 

passive income or (ii) at least 50% of the value (determined on the basis of a quarterly average) of our assets held during the taxable 
year is attributable to assets that produce or are held for the production of passive income. For this purpose, passive income generally 
includes dividends, interest, royalties and rents (other than royalties or rents derived in the active conduct of a trade or business and 
not derived from a related person). If we own at least 25% by value of the equity shares of another corporation, we will be treated for 
purposes of the PFIC tests as owning a proportionate share of the assets of the other corporation, and as receiving directly a 
proportionate share of the other corporation’s income.

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If we are a PFIC for any taxable year during which a U.S. Holder holds our ADSs or common shares, unless the U.S. Holder 
makes a mark-to-market election or a qualified electing fund election, as discussed below, such U.S. Holder will be subject to the 
following special tax rules even if we subsequently ceased to be a PFIC.

Gain realized upon the sale or disposition of ADSs or common shares and distributions made to a U.S. Holder by us during a 
taxable year with respect to the ADSs or common shares that are “excess distributions” (defined generally as the excess of the amount 
received with respect to the ADSs or common shares in the taxable year over 125% of the average amount received in the shorter of 
either the three preceding years or a U.S. Holder’s holding period before the taxable year) must be allocated ratably to each day of the 
U.S. Holder’s holding period. The amount allocated to the current taxable year or any year before we became a PFIC will be included 
as ordinary income in a U.S. Holder’s gross income for that year. The amount allocated to other prior taxable years will be taxed as 
ordinary income at the highest rate in effect for the class of U.S. Holder, corporate or non-corporate, in that prior year and the tax is 
subject to an interest charge at the rate applicable to deficiencies in income taxes.

If we are a PFIC for any taxable year and any of our subsidiaries or affiliated entities is also a PFIC (a “lower-tier PFIC”), a U.S. 

Holder would be treated as owning a proportionate amount (by value) of the shares of the lower-tier PFIC for purposes of the 
application of these rules. U.S. Holders are urged to consult their own tax advisors about the application of the PFIC rules to any of 
our subsidiaries or affiliated entities.

In addition, non-corporate U.S. Holders will not be eligible for reduced rates of taxation on any dividends received from us if we 

are a PFIC in the taxable year in which such dividends are paid or in the preceding taxable year.

In certain circumstances, instead of being subject to the rules discussed above with respect to excess distributions and realized 

gains, a U.S. Holder may make an election to include gain on the ADSs or common shares of a PFIC as ordinary income under a 
mark-to-market method, provided that the ADSs or common shares are regularly traded on a qualified exchange. Under current law, 
the mark-to-market election is available for ADSs or common shares that are regularly traded within the meaning of U.S. Treasury 
regulations on certain designated U.S. exchanges and foreign exchanges that meet trading, listing, financial disclosure and other 
requirements to be treated as a qualified exchange under applicable U.S. Treasury regulations. The NASDAQ Global Select Market is 
a qualified exchange but no assurance can be given that the ADSs will be regularly traded for the purposes of the mark-to-market 
election.

If a U.S. Holder makes an effective mark-to-market election, for each year that we are a PFIC, the U.S. Holder will include as 

ordinary income, rather than capital gain, the excess, if any, of the fair market value of the U.S. Holder’s ADSs or common shares at 
the end of the taxable year over such U.S. Holder’s adjusted basis in the ADSs or common shares, and will be permitted an ordinary 
loss in respect of the excess, if any, of the adjusted basis of these ADSs or common shares over their fair market value at the end of 
the taxable year, but only to the extent of the net amount previously included in income as a result of the mark-to-market election. A 
U.S. Holder’s basis in the ADSs or common shares will be adjusted to reflect any such income or loss amounts. Any gain or loss on 
the sale of the ADSs or common shares in a year that we are a PFIC will be ordinary income or loss, except that this loss will be 
ordinary loss only to the extent of the previously included net mark-to-market gain. If a U.S. Holder makes a mark-to-market election, 
it will be effective for the taxable year for which the election is made and all subsequent taxable years unless the ADSs or common 
shares are no longer regularly traded on a qualified exchange or the Internal Revenue Service consents to the revocation of the 
election. U.S. Holders should consider carefully the impact of a mark-to-market election with respect to their ADSs or common shares 
given that we may have lower-tier PFICs for which a mark-to-market election may not be available.

Instead of being subject to the rules discussed above with respect to excess distributions and realized gains, a U.S. Holder of 
shares in a PFIC alternatively may elect to have the company treated as a qualified electing fund, provided that the company provides 
certain information to make such an election effective. However, this option will not be available to U.S. Holders because we do not 
intend to provide such information to U.S. Holders.

If a U.S. Holder owns ADSs or common shares during any year that we are a PFIC, the U.S. Holder generally must file an annual 

report.

A U.S. Holder should consult its own tax advisors concerning the availability and the making of a mark-to-market election and 
the U.S. federal income tax consequences of holding the ADSs or common shares if we are deemed to be a PFIC in any taxable year.

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Information Reporting and Backup Withholding

In general, unless a U.S. Holder belongs to a category of certain exempt recipients, information reporting requirements will apply 

to distributions on ADSs or common shares made within the United States and to the proceeds of sales of ADSs or common shares 
that are effected through the U.S. office of a broker or the non-U.S. office of a broker that has certain connections with the United 
States. Backup withholding may apply to these payments if a U.S. Holder fails to provide a correct taxpayer identification number or 
certification of exempt status, or fails to report in full dividend and interest income.

Backup withholding is not an additional tax and any amounts withheld under the backup withholding rules will be allowed as a 
refund or a credit against a U.S. Holder’s U.S. federal income tax, provided the U.S. Holder furnishes the required information to the 
Internal Revenue Service in a timely manner.

F. Dividends and Paying Agents

Not applicable.

G.

Statements by Experts

Not applicable.

H. Documents on Display

We have previously filed with the SEC our registration statement on Form F-1 and prospectus under the Securities Act with 

respect to our ADSs.

We are subject to the periodic reporting and other informational requirements of the Exchange Act. Under the Exchange Act, we 
are required to file reports, including annual reports on Form 20-F, and other information with the SEC. As a foreign private issuer, we 
are exempt from the rules under the Exchange Act prescribing the furnishing and content of quarterly reports and proxy statements, 
and officers, directors and principal shareholders are exempt from the reporting and short-swing profit recovery provisions contained 
in Section 16 of the Exchange Act.

The registration statements, reports and other information so filed can be inspected and copied at the public reference facilities 

maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549. You can request copies of these documents upon payment of a 
duplicating fee, by writing to the SEC. Please call the SEC at 1-800-SEC-0330 for further information on the operation of the public 
reference rooms. The SEC also maintains a website at www.sec.gov that contains reports, proxy and information statements, and other 
information regarding registrants that file electronically with the SEC using its EDGAR system.

Each year, we furnish our shareholders with an annual report containing a review of operations and annual audited consolidated 

financial statements prepared in conformity with U.S. GAAP. We will post this annual report on Form 20-F on our website at 
ir.51job.com.

I.

Subsidiary Information

Not applicable.

ITEM 11.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

Our exposure to interest rate risk for changes in interest rates relates primarily to the interest income generated by excess cash 
deposited in banks. As of December 31, 2018, we had cash, restricted cash and short-term investments totaling RMB8,840.0 million 
(US$1,285.7 million). Cash consists of cash on hand and in banks. Restricted cash consists of cash proceeds from the exercise of share 
options by our employees, executives and directors held in a bank account which have yet to be transmitted to them. Short-term 
investments consist of time deposits with original maturities between three months and one year, and investment products issued by 
financial institutions with a variable interest rate indexed to the performance of underlying assets.

We have not used any derivative financial instruments to hedge interest rate risk. We have not been exposed nor do we anticipate 
being exposed to material risks due to changes in interest rates, although our future interest income may fluctuate in line with changes 
in interest rates. The risk associated with fluctuating interest rates is principally confined to our cash deposits in banks, and, therefore, 
our exposure to interest rate risk is minimal.

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A hypothetical 10% increase in the average applicable interest rate for our demand deposits would result in an increase of 
approximately RMB14.6 million (US$2.1 million) in interest income from the assumed average cash, restricted cash and short-term 
investments balance in 2018.

Credit Risk

The carrying amounts of cash, restricted cash, short-term investments, accounts receivable and other receivables represent our 

principal exposure to credit risk in relation to our financial assets. As of December 31, 2018, substantially all of our cash were held in 
uninsured accounts located in China and Hong Kong that we believe are of acceptable credit quality.

Foreign Exchange Risk

Substantially all of our revenue-generating operations are transacted in the Renminbi, which is not fully convertible into foreign 

currencies, and a significant portion of our liabilities are denominated in Renminbi. As a result, the conversion of our revenues is 
subject to PRC regulatory restrictions on currency conversion and we are exposed to risks posed by fluctuations in the foreign 
exchange market. The value of the Renminbi against the U.S. dollar and other currencies may fluctuate and is affected by, among 
other things, changes in China’s political and economic conditions. In July 2005, the PRC government changed its decades-old policy 
of pegging the value of the Renminbi to the U.S. dollar, and the Renminbi appreciated by more than 20% against the U.S. dollar 
between July 2005 and July 2008. Between July 2008 and June 2010, this appreciation halted and the exchange rate between the 
Renminbi and the U.S. dollar remained within a narrow band. Since June 2010, the Renminbi has fluctuated against the U.S. dollar, at 
times significantly and unpredictably. It is difficult to predict how market forces or PRC or U.S. government policy may impact the 
exchange rate between the Renminbi and the U.S. dollar in the future.

Based on the amount of our cash, restricted cash and short-term investments denominated in U.S. dollars as of December 31, 

2018, a 10% change in the exchange rates between the Renminbi and the U.S. dollar would result in an increase or decrease of 
RMB93.3 million (US$13.6 million) in our cash, restricted cash and short-term investments. Based on the amount of convertible 
senior notes denominated in U.S. dollars as of December 31, 2018, a 10% change in the exchange rates between the Renminbi and the 
U.S. dollar would result in an increase or decrease of RMB118.6 million (US$17.2 million) in our convertible senior notes.

We have not used any forward contracts or currency borrowings to hedge our exposure to foreign currency risk. See “Item 3.D. 
Key Information — Risk Factors — Risks Related to Doing Business in China — Fluctuations in exchange rates may have a material 
and adverse effect on our results of operations and the value of your investment.”

ITEM 12.

DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES

A. Debt Securities

Not applicable.

B. Warrants and Rights

Not applicable.

C. Other Securities

Not applicable.

D. American Depositary Shares

Fees Paid by Our ADS Holders

ADS holders will be charged a fee for each issuance of ADSs, including issuances resulting from distributions of shares, rights 

and other property, and for each surrender of ADSs in exchange for deposited securities. The fee in each case is US$5.00 for each 100 
ADSs (or any portion thereof) issued or surrendered.

The following additional charges will be incurred by the ADS holders, by any party depositing or withdrawing shares or by any 

party surrendering ADSs or to whom ADSs are issued (including, without limitation, issuance pursuant to a stock dividend or stock 
split declared by us or an exchange of stock regarding the ADSs or the deposited securities or a distribution of ADRs), whichever is 
applicable:

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(cid:120)

(cid:120)
(cid:120)

(cid:120)

(cid:120)

(cid:120)
(cid:120)
(cid:120)

(cid:120)
(cid:120)

a fee of US$1.50 per ADR or ADRs for transfers of certificated or direct registration ADRs, in each case, on the books of 
the depositary;
a fee of US$0.02 or less per ADS (or portion thereof) for any cash distribution made pursuant to the deposit agreement;
a fee of US$0.02 per ADS (or portion thereof) per year to cover such expenses as are incurred by the depositary in 
administering our ADS program (which fee shall be assessed against holders of ADSs as of the record date set by the 
depositary not more than once each calendar year and is payable in the manner described in the next succeeding provision);
any other charge payable by any of the depositary, any of the depositary’s agents, including, without limitation, the 
custodian, or the agents of the depositary’s agents in connection with the servicing of our shares or other deposited 
securities (which charge will be assessed against registered holders of our ADSs as of the record date or dates set by the 
depositary and will be payable at the sole discretion of the depositary by billing such registered holders or by deducting 
such charge from one or more cash dividends or other cash distributions);
a fee for the distribution of securities, such fee being in an amount equal to the fee for the execution and delivery of ADSs 
which would have been charged as a result of the deposit of such securities (treating all such securities as if they were 
shares) but which securities or the net cash proceeds from the sale thereof are instead distributed by the depositary to those 
holders entitled thereto;
stock transfer or other taxes and other governmental charges;
cable, telex and facsimile transmission and delivery charges incurred at the request of the ADS holders;
transfer or registration fees for the registration of transfer of deposited securities on any applicable register in connection 
with the deposit or withdrawal of deposited securities;
expenses of the depositary in connection with the conversion of foreign currency into U.S. dollars; and
such fees and expenses as are incurred by the depositary (including without limitation expenses incurred in connection with 
compliance with foreign exchange control regulations or any law or regulation relating to foreign investment) in delivery of 
deposited securities or otherwise in connection with the depositary’s or its custodian’s compliance with applicable law, 
rule or regulation.

We will pay all other charges and expenses of the depositary and any agent of the depositary (except the custodian) pursuant to 

agreements from time to time between us and the depositary. The fees described above may be amended from time to time.

Fees and Payments from the Depositary to Us

In 2018, we received from our depositary, JPMorgan Chase Bank, N.A., a reimbursement of approximately US$321,000, net of 

U.S. withholding tax, for our expenses incurred in connection with the advancement of our ADR and investor relations programs, 
including legal fees, investor relations expenses, and other expenses related to our ongoing compliance with NASDAQ Stock Market 
and SEC rules and regulations.

The depositary has agreed to reimburse us for our expenses incurred in connection with our ADR and investor relations programs 

in the future. The amount of such reimbursements is subject to certain limits.

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ITEM 13.

DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES

None.

PART II

ITEM 14.

MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS

None.

ITEM 15.

CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

As required by Rule 13a-15(b) of the Exchange Act, our management, with the participation of our chief executive officer and 

chief financial officer, has performed an evaluation of the effectiveness of our disclosure controls and procedures, as defined in 
Rule 13a-15(e) of the Exchange Act, as of the end of the period covered by this annual report. Based on that evaluation, our 
management has concluded that, as of the end of the period covered by this annual report, our disclosure controls and procedures were 
effective.

Management’s Annual Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in 
Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Our internal control over financial reporting is a process designed to provide 
reasonable assurance regarding the reliability of our financial reporting and the preparation of financial statements for external 
purposes in accordance with U.S. GAAP. Included in our internal control over financial reporting are policies and procedures that 
(i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of our 
assets; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with U.S. GAAP, and that our receipts and expenditures are being made only in accordance with authorizations from our 
management and directors; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized 
acquisition, use, or disposition of our assets that could have a material effect on our financial statements.

Because of its inherent limitations, a system of internal control over financial reporting can provide only reasonable assurance 
with respect to consolidated financial statement preparation and presentation and may not prevent or detect misstatements. In addition, 
projections of any evaluation of effectiveness of our internal control over financial reporting to future periods are subject to the risk 
that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or 
procedures may deteriorate.

Our management has conducted an evaluation of the effectiveness of our internal control over financial reporting as of 
December 31, 2018 based on the framework in Internal Control - Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission. Based on this evaluation, our management has concluded that our internal 
control over financial reporting was effective as of December 31, 2018.

Our independent registered public accounting firm, PricewaterhouseCoopers Zhong Tian LLP, has audited the effectiveness of 

our company’s internal control over financial reporting as of December 31, 2018, as stated in its report, which appears on page F-2 of 
this Form 20-F.

Changes in Internal Control Over Financial Reporting

As required by Rule 13a-15(d), under the Exchange Act, our management, including our chief executive officer and our chief 

financial officer, also conducted an evaluation of our internal control over financial reporting to determine whether any changes 
occurred during the period covered by this report have materially affected, or are reasonably likely to materially affect, our internal 
control over financial reporting. Based on that evaluation, it has been determined that there has been no such change during the period 
covered by this annual report.

ITEM 16A.

AUDIT COMMITTEE FINANCIAL EXPERT

Our board of directors has concluded that Messrs. David K. Chao, Li-Lan Cheng and Eric He, the three independent directors of 
our company, each meet the criteria of “audit committee financial expert” as established by the SEC. See “Item 6.C. Directors, Senior 
Management and Employees — Board Practices.”

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ITEM 16B.

CODE OF ETHICS

Our board of directors has adopted a code of ethics that applies to our directors, officers and employees, including our principal 

executive officer, principal financial officer, principal accounting officer or controller and any other persons who perform similar 
functions for us. We filed our code of business conduct and ethics as an exhibit to our registration statement on Form F-1 in 2004. We 
have posted our code of business conduct and ethics on our website at ir.51job.com.

ITEM 16C.

PRINCIPAL ACCOUNTANT FEES AND SERVICES

The following table sets forth the aggregate fees by the categories specified below in connection with certain professional 
services rendered by PricewaterhouseCoopers Zhong Tian LLP, our principal external auditors, for the periods indicated. We did not 
pay any other fees to our auditors during the periods indicated below.

(1)

Audit fees
(2)
Tax fees

2017
RMB

5,170
192

2018
RMB
(in thousands)

5,612
—

2018
US$

816
—

(1)

(2)

“Audit fees” represent the aggregate fees for professional services rendered by our principal auditors for the audit of our annual 
consolidated financial statements, review of quarterly financial information, and audit services that are normally provided by the 
principal accountant in connection with regulatory filings.
“Tax fees” represent the aggregate fees for professional services rendered by our principal auditors for tax compliance.

The policy of our audit committee is to pre-approve all audit and non-audit services to be provided by PricewaterhouseCoopers 

Zhong Tian LLP, including audit services and tax services as described above, other than those for de minimis services which are 
approved by the audit committee prior to the completion of the audit.

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES

Not applicable.

ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS

In September 2008, our board of directors and shareholders approved a share repurchase program, which provided authorization 

to purchase up to US$25 million worth of our outstanding ADSs. Under this program, from 2008 to 2011, we purchased 2,030,658 
ADSs, through open-market transactions for an aggregate consideration of approximately US$11 million, including transaction fees.

In June 2014, our board of directors and shareholders authorized an increase to the size of the share repurchase program 

originally approved in 2008 from US$25 million to US$75 million. In 2015, we purchased 898,950 ADSs through open-market 
transactions for an aggregate consideration of approximately US$24 million, including transaction fees. We did not make any 
repurchase of ADSs in the open market in 2016, 2017 and 2018.

ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT

Not applicable.

ITEM 16G. CORPORATE GOVERNANCE

NASDAQ Stock Market Rule 5615(a)(3) permits foreign private issuers like us to follow “home country practice” with respect to 

certain corporate governance matters. We are committed to a high standard of corporate governance and we do not believe that there 
are any significant differences between our corporate governance practices and those of U.S. domestic companies under the NASDAQ 
Stock Market rules.

ITEM 16H. MINE SAFETY DISCLOSURE

Not applicable.

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PART III

ITEM 17.

FINANCIAL STATEMENTS

We have elected to provide financial statements pursuant to Item 18.

ITEM 18.

FINANCIAL STATEMENTS

The consolidated financial statements for 51job, Inc. and its subsidiaries are included at the end of this annual report.

ITEM 19.

EXHIBITS

Exhibit
number

1.1

2.1

2.2

2.3

2.4

4.1

4.2

4.3

4.4

4.5

4.6

Description of document
Amended and Restated Memorandum and Articles of Association, as amended as of June 20, 2014 (incorporated by 
reference to Exhibit 1.1 from our Annual Report on Form 20-F for the year ended December 31, 2014 filed with the 
Securities and Exchange Commission on March 31, 2015)
Specimen of Share Certificate (incorporated by reference to Exhibit 4.1 from our Registration Statement on Form F-1 
(File No. 333-117194) filed with the Securities and Exchange Commission on July 7, 2004)
Specimen of American Depositary Receipt (incorporated by reference to Exhibit A of the Post-Effective Amendment 
No. 1 to Form F-6 (File No. 333-117254) filed with the Securities and Exchange Commission with respect to 
American Depositary Shares representing common shares on July 18, 2014)
Form of Deposit Agreement among 51job, Inc., JPMorgan Chase Bank, N.A., as Depositary, and Holders and 
Beneficial Holders from time to time of American Depositary Shares evidenced by American Depositary Receipts 
issued thereunder, including the form of American Depositary Receipt (incorporated by reference to the Post-Effective 
Amendment No. 1 to Form F-6 (File No. 333-117254) filed with the Securities and Exchange Commission with 
respect to American Depositary Shares representing common shares on July 18, 2014)
Indenture dated as of April 9, 2014 between 51job, Inc. and The Bank of New York Mellon, constituting US$172.5 
million 3.25% Convertible Senior Notes due 2019 (incorporated by reference to Exhibit 2.4 from our Amendment 
No. 1 to Form 20-F for the year ended December 31, 2014 filed with the Securities and Exchange Commission on 
April 17, 2015)
2009 Share Option Plan (incorporated by reference to Exhibit 99.2 from our Form 6-K (File No. 000-50841) filed 
with the Securities and Exchange Commission on July 30, 2009)
2015 Share Incentive Plan (incorporated by reference to Exhibit 99.3 from our Form 6-K (File No. 000-50841) filed 
with the Securities and Exchange Commission on November 23, 2015)
Form of Employment, Confidential Information and Invention Assignment Agreement (incorporated by reference to 
Exhibit 10.2 from our Registration Statement on Form F-1 (File No. 333-117194) filed with the Securities and 
Exchange Commission on July 7, 2004)
Form of Indemnification Agreement (incorporated by reference to Exhibit 10.3 from our Registration Statement on 
Form F-1 (File No. 333-117194) filed with the Securities and Exchange Commission on July 7, 2004)
Loan Agreements dated as of September 11, 2007 between Qianjin Network Information Technology (Shanghai) 
Co., Ltd. and the shareholders of Beijing Run An Information Consultancy Co., Ltd. (incorporated by reference to 
Exhibit 4.5 from our Annual Report on Form 20-F for the year ended December 31, 2007 filed with the Securities and 
Exchange Commission on June 27, 2008)
Supplementary Agreement to the Loan Agreements dated as of September 4, 2017 between Qianjin Network 
Information Technology (Shanghai) Co., Ltd. and the shareholders of Beijing Run An Information Consultancy 
Co., Ltd. (incorporated by reference to Exhibit 4.6 from our Annual Report on Form 20-F for the year ended 
December 31, 2017 filed with the Securities and Exchange Commission on March 30, 2018)

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Exhibit
number

Description of document

4.7

4.8

4.9

4.10

4.11

4.12

4.13

4.14

4.15*

4.16

4.17

English Translation of Technical and Consulting Service Agreement dated as of May 3, 2004, as amended as of 
July 2, 2004, between Beijing Qian Cheng Si Jin Advertising Co., Ltd. and Qian Cheng Wu You Network Information 
Technology (Beijing) Co., Ltd. (incorporated by reference to Exhibit 10.8 from our Registration Statement on Form F-
1 (File No. 333-117194) filed with the Securities and Exchange Commission on July 7, 2004)
English Translation of Supplement Agreement to Technical and Consulting Service Agreement dated as of 
January 27, 2014 between Beijing Qian Cheng Si Jin Advertising Co., Ltd. and Qian Cheng Wu You Network 
Information Technology (Beijing) Co., Ltd. (incorporated by reference to Exhibit 4.8 from our Annual Report on 
Form 20-F for the year ended December 31, 2013 filed with the Securities and Exchange Commission on March 28, 
2014)
English Translation of Technical and Consulting Service Agreement dated as of September 11, 2007 between Beijing 
Run An Information Consultancy Co. Ltd. and Qian Cheng Wu You Network Information Technology (Beijing) 
Co., Ltd. (incorporated by reference to Exhibit 4.8 from our Annual Report on Form 20-F for the year ended 
December 31, 2007 filed with the Securities and Exchange Commission on June 27, 2008)
English Translation of Supplementary Agreement to the Technical and Consulting Service Agreement dated as of 
September 4, 2017 between Beijing Run An Information Consultancy Co, Ltd. and Qian Cheng Wu You Network 
Information Technology (Beijing) Co., Ltd. (incorporated by reference to Exhibit 4.10 from our Annual Report on 
Form 20-F for the year ended December 31, 2017 filed with the Securities and Exchange Commission on March 30, 
2018)
English Translation of Equity Pledge Agreement dated as of September 4, 2017 between Qian Cheng Wu You 
Network Information Technology (Beijing) Co., Ltd. and the shareholders of Beijing Run An Information 
Consultancy Co., Ltd. (incorporated by reference to Exhibit 4.11 from our Annual Report on Form 20-F for the year 
ended December 31, 2017 filed with the Securities and Exchange Commission on March 30, 2018)
English Translation of Share Transfer Agreement dated as of September 4, 2017 among the shareholders of Beijing 
Run An Information Consultancy Co., Ltd. (incorporated by reference to Exhibit 4.12 from our Annual Report on 
Form 20-F for the year ended December 31, 2017 filed with the Securities and Exchange Commission on March 30, 
2018)
English Translation of Share Transfer Agreement dated as of November 12, 2007 between the shareholders of Beijing 
Qian Cheng Si Jin Advertising Co., Ltd. (incorporated by reference to Exhibit 4.14 from our Annual Report on 
Form 20-F for the year ended December 31, 2007 filed with the Securities and Exchange Commission on June 27, 
2008)
English Translation of Domain Name License Agreement dated as of August 15, 2000, and as supplemented and 
amended as of August 15, 2010 between 51net.com Inc. and Qianjin Network Information Technology (Shanghai) 
Co., Ltd. (incorporated by reference to Exhibit 4.13 from our Annual Report on Form 20-F for the year ended 
December 31, 2011 filed with the Securities and Exchange Commission on April 12, 2012)
English Translation of Supplementary Agreement III to the Domain Name License Agreement dated as of August 14, 
2018 between 51net.com Inc. and Qianjin Network Information Technology (Shanghai) Co., Ltd.
English Translation of Call Option Agreement dated as of August 1, 2002, as supplemented and amended as of May 3, 
2004, between Beijing Qian Cheng Si Jin Advertising Co., Ltd. and 51net.com Inc. (incorporated by reference to 
Exhibit 10.13 from our Registration Statement on Form F-1 (File No. 333-117194) filed with the Securities and 
Exchange Commission on July 7, 2004)
English Translation of Supplement Agreement II to Call Option Agreement dated as of August 1, 2012, between 
Beijing Qian Cheng Si Jin Advertising Co., Ltd. and 51net.com Inc. (incorporated by reference to Exhibit 4.15 from 
our Annual Report on Form 20-F for the year ended December 31, 2012 filed with the Securities and Exchange 
Commission on April 12, 2013)

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Exhibit
number

4.18

4.19

4.20

4.21

4.22

4.23

8.1*

11.1

12.1*
12.2*
13.1**
13.2**
15.1*
15.2*
15.3*
101.INS*
101.SCH*
101.CAL*
101.DEF*
101.LAB*
101.PRE*

Description of document
English Translation of Share Transfer Agreement dated as of April 26, 2009 between 51net.com Inc. and Wuhan Mei 
Hao Qian Cheng Advertising Co., Ltd. (incorporated by reference to Exhibit 4.20 from our Annual Report on 
Form 20-F for the year ended December 31, 2009 filed with the Securities and Exchange Commission on April 16, 
2010)
English Translation of Share Transfer Agreement dated as of June 19, 2009 between Shanghai Qianjin Advertising 
Co., Ltd. and Beijing Qian Cheng Si Jin Advertising Co., Ltd. (incorporated by reference to Exhibit 4.21 from our 
Annual Report on Form 20-F for the year ended December 31, 2009 filed with the Securities and Exchange 
Commission on April 16, 2010)
English Translation of Power of Attorney issued by a shareholder of Beijing Run An Information Consultancy 
Co., Ltd. on January 27, 2014 (incorporated by reference to Exhibit 4.18 from our Annual Report on Form 20-F for 
the year ended December 31, 2013 filed with the Securities and Exchange Commission on March 28, 2014)
English Translation of Power of Attorney issued by a shareholder of Beijing Run An Information Consultancy 
Co., Ltd. on January 27, 2014 (incorporated by reference to Exhibit 4.19 from our Annual Report on Form 20-F for 
the year ended December 31, 2013 filed with the Securities and Exchange Commission on March 28, 2014)
English Translation of Exclusive Purchase Option Agreement dated as of January 27, 2014 between Qian Cheng Wu 
You Network Information Technology (Beijing) Co., Ltd. and the shareholders of Beijing Run An Information 
Consultancy Co., Ltd. (incorporated by reference to Exhibit 4.20 from our Annual Report on Form 20-F for the year 
ended December 31, 2013 filed with the Securities and Exchange Commission on March 28, 2014)
English Translation of Supplementary Agreement to the Control Agreements dated as of September 4, 2017 among 
Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd., Beijing Run An Information Consultancy 
Co., Ltd. and the shareholders of Beijing Run An Information Consultancy Co., Ltd. (incorporated by reference to 
Exhibit 4.22 from our Annual Report on Form 20-F for the year ended December 31, 2017 filed with the Securities 
and Exchange Commission on March 30, 2018)
List of Subsidiaries and Affiliated Entities of 51job, Inc.
Code of Business Conduct and Ethics (incorporated by reference to Exhibit 10.6 from our Registration Statement on 
Form F-1 (File No. 333-117194) filed with the Securities and Exchange Commission on July 7, 2004)
Chief Executive Officer Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Chief Financial Officer Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
Chief Executive Officer Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Chief Financial Officer Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Consent of Maples and Calder (Hong Kong) LLP
Consent of Jun He Law Offices
Consent of PricewaterhouseCoopers Zhong Tian LLP
XBRL Instance Document
XBRL Taxonomy Extension Schema Document
XBRL Taxonomy Extension Calculation Linkbase Document
XBRL Taxonomy Extension Definition Linkbase Document
XBRL Taxonomy Extension Label Linkbase Document
XBRL Taxonomy Extension Presentation Linkbase Document

*
Filed with this annual report on Form 20-F.
** Furnished with this annual report on Form 20-F.

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SIGNATURES

The registrant hereby certifies that it meets all of the requirements for filing its annual report on Form 20-F and that it has duly 

caused and authorized the undersigned to sign this annual report on its behalf.

51job, Inc.

/s/ Rick Yan

By:
Name: Rick Yan
Title: President and Chief Executive Officer

Date: March 29, 2019

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51JOB, INC.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm
Consolidated Statements of Operations and Comprehensive Income for the years ended December 31, 2016, 2017 and 

2018

Consolidated Balance Sheets as of December 31, 2017 and 2018
Consolidated Statements of Changes in Shareholders’ Equity for the years ended December 31, 2016, 2017 and 2018
Consolidated Statements of Cash Flows for the years ended December 31, 2016, 2017 and 2018
Notes to the Consolidated Financial Statements for the years ended December 31, 2016, 2017 and 2018

Page

F-2

F-4
F-5
F-6
F-7
F-8

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of 51job, Inc.:

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the accompanying consolidated balance sheets of 51job, Inc. and its subsidiaries (the “Company”) as of 
December 31, 2018 and December 31, 2017, and the related consolidated statements of operations and comprehensive income, of 
changes in shareholders’ equity and of cash flows for each of the three years in the period ended December 31, 2018, including the 
related notes (collectively referred to as the “consolidated financial statements”). We also have audited the Company’s internal control 
over financial reporting as of December 31, 2018, based on criteria established in Internal Control - Integrated Framework (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of 
the Company as of December 31, 2018 and December 31, 2017, and the results of its operations and its cash flows for each of the 
three years in the period ended December 31, 2018 in conformity with accounting principles generally accepted in the United States of 
America. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as 
of December 31, 2018, based on criteria established in Internal Control - Integrated Framework (2013) issued by the COSO.

Basis for Opinions

The Company’s management is responsible for these consolidated financial statements, for maintaining effective internal control over 
financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in Management’s 
Annual Report on Internal Control over Financial Reporting appearing under Item 15 of this Form 20-F. Our responsibility is to 
express opinions on the Company’s consolidated financial statements and on the Company’s internal control over financial reporting 
based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) 
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the 
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits 
to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to 
error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.

Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the 
consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such 
procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial 
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well 
as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over financial reporting 
included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and 
testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included 
performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable 
basis for our opinions.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the 
company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect 
on the financial statements.

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Table of Contents

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers Zhong Tian LLP

PricewaterhouseCoopers Zhong Tian LLP
Shanghai, the People’s Republic of China
March 29, 2019

We have served as the Company’s auditor since 2003.

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51JOB, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018

Revenues:

Online recruitment services
Other human resource related revenues

Total revenues
Less: Business tax and surcharges
Net revenues
Cost of services
Gross profit
(1)
Operating expenses :
Sales and marketing
General and administrative

(1)

Total operating expenses
Income from operations
Gain (Loss) from foreign currency translation
Interest and investment income, net
Change in fair value of convertible senior notes
Gain from sale of long-term investments
Other income, net
Income before income tax expense
Income tax expense
Net income
Net loss (income) attributable to non-controlling 

interests

Net income attributable to 51job, Inc.

Net income
Other comprehensive income:

Foreign currency translation adjustments
Unrealized gain on available-for-sale debt 

securities, net of tax effect of RMB9,625, 
RMB36,900 and RMB38,847 in 2016, 2017 
and 2018, respectively

Total comprehensive income
Comprehensive loss (income) attributable to non-

controlling interests

Comprehensive income attributable to 51job, Inc.

Earnings per share:

— Basic
— Diluted

Weighted average number of common shares 

outstanding:
— Basic
— Diluted

(1) Share-based compensation:
Included in cost of services
Included in operating expenses
— Sales and marketing
— General and administrative

Note

2(k)

2(l)

2(m)

13
2(f)
2(x)

10

15

14

2016
RMB

2017
RMB

2018
RMB

2018
US$ (Note 2(c))

(in thousands, except share and per share data)

1,547,143
825,552
2,372,695
(34,361)
2,338,334
(663,001)
1,675,333

(783,492)
(280,002)
(1,063,494)
611,839
238
58,933
(69,439)
—
98,315
699,886
(134,699)
565,187

1,871,700
1,009,515
2,881,215
(32,623)
2,848,592
(763,440)
2,085,152

(917,784)
(296,608)
(1,214,392)
870,760
3,630
77,009
(496,175)
—
87,032
542,256
(169,493)
372,763

2,431,898
1,350,048
3,781,946
(42,245)
3,739,701
(1,038,766)
2,700,935

(1,197,178)
(353,557)
(1,550,735)
1,150,200
(112,353)
113,673
99,079
61,070
175,206
1,486,875
(242,434)
1,244,441

791
565,978

(874)
371,889

7,878
1,252,319

353,705
196,356
550,061
(6,144)
543,917
(151,082)
392,835

(174,122)
(51,423)
(225,545)
167,290
(16,341)
16,533
14,410
8,882
25,483
216,257
(35,261)
180,996

1,146
182,142

565,187

372,763

1,244,441

180,996

984

(6,037)

698

102

28,876
595,047

791
595,838

110,702
477,428

(874)
476,554

116,540
1,361,679

7,878
1,369,557

9.74
9.68

6.19
6.08

20.42
19.82

16,950
198,048

1,146
199,194

2.97
2.88

58,132,976
58,474,068

60,087,306
61,150,413

61,318,292
63,175,483

61,318,292
63,175,483

(14,080)

(14,029)

(16,316)

(12,104)
(59,886)

(12,060)
(59,879)

(14,026)
(74,623)

(2,373)

(2,040)
(10,854)

The accompanying notes are an integral part of these consolidated financial statements.

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51JOB, INC.

CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 2017 AND 2018

ASSETS
Current assets:

Cash
Restricted cash
Short-term investments
Accounts receivable (net of allowance for doubtful accounts of 
RMB5,384 and RMB11,014 as of December 31, 2017 and 
2018, respectively)

Prepayments and other current assets

Total current assets
Non-current assets:

Long-term investments
Property and equipment, net
Goodwill
Intangible assets, net
Other long-term assets
Deferred tax assets
Total non-current assets
Total assets

LIABILITIES, MEZZANINE EQUITY AND EQUITY
Current liabilities (including amounts of the consolidated VIEs and 
VIEs’ subsidiaries without recourse to the primary beneficiaries 
of RMB62,795 and RMB99,691 as of December 31, 2017 and 
2018, respectively):
Accounts payable
Salary and employee related accrual
Taxes payable
Advance from customers
Convertible senior notes, current
Other payables and accruals

Total current liabilities
Non-current liabilities (including amounts of the consolidated VIEs 

and VIEs’ subsidiaries without recourse to the primary 
beneficiaries of RMB49,860 and RMB114,897 as of 
December 31, 2017 and 2018, respectively):
Deferred tax liabilities
Convertible senior notes, non-current

Total non-current liabilities
Total liabilities
Commitments and contingencies
Mezzanine equity:

Redeemable non-controlling interests

Shareholders’ equity:

Common shares (US$0.0001 par value per share; 500,000,000 
shares authorized, 61,853,004 and 61,874,716 shares issued 
and outstanding as of December 31, 2017 and 2018, 
respectively)

Additional paid-in capital
Statutory reserves
Accumulated other comprehensive income
Retained earnings

Total 51job, Inc. shareholders’ equity
Non-controlling interests
Total equity
Total liabilities, mezzanine equity and equity

Note

2(d)
2(d)
2(f)

4
5

2(f)
6
7
8

10

2(b)

2(k)
13
9

2(b)
10
13

16

17

2(q)

2017
RMB
(in thousands, except share and per share data)

2018
US$ (Note 2(c))

2018
RMB

2,292,476
249
4,839,550

1,968,351
5,770
6,865,886

186,861
559,105
7,878,241

433,886
497,845
1,021,454
162,024
17,370
12,912
2,145,491
10,023,732

230,065
606,918
9,676,990

729,095
527,020
1,036,124
244,446
9,736
15,005
2,561,426
12,238,416

35,532
134,966
230,734
937,981
—
703,441
2,042,654

49,881
164,134
191,793
1,126,300
1,725,182
952,178
4,209,468

121,348
1,667,967
1,789,315
3,831,969
—

210,752
—
210,752
4,420,220
—

228,230

225,645

50
1,809,732
13,874
136,947
3,993,777
5,954,380
9,153
5,963,533
10,023,732

50
2,055,036
17,279
254,185
5,242,691
7,569,241
23,310
7,592,551
12,238,416

286,285
839
998,602

33,462
88,273
1,407,461

106,042
76,652
150,698
35,553
1,416
2,182
372,543
1,780,004

7,255
23,872
27,895
163,814
250,917
138,489
612,242

30,653
—
30,653
642,895
—

32,818

7
298,893
2,513
36,970
762,518
1,100,901
3,390
1,104,291
1,780,004

The accompanying notes are an integral part of these consolidated financial statements.

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51JOB, INC.

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018

Balance as of December 31, 2015

Exercise of share options
Share-based compensation
Appropriation of statutory reserves
Foreign currency translation adjustments
Unrealized gain on available-for-sale debt securities, net of tax effect of RMB9,625
Net income (loss)

Balance as of December 31, 2016

Exercise of share options
Share-based compensation
Settlement of zero-strike call options and retirement of common shares
Appropriation of statutory reserves
Foreign currency translation adjustments
Unrealized gain on available-for-sale debt securities, net of tax effect of RMB36,900
Net income

Balance as of December 31, 2017

Exercise of share options
Share-based compensation
Settlement of zero-strike call options and retirement of common shares
Appropriation of statutory reserves
Foreign currency translation adjustments
Unrealized gain on available-for-sale debt securities, net of tax effect of RMB38,847
Net income

Balance as of December 31, 2018

Balance as of December 31, 2018 (US$ Note 2(c))

Common shares

Number
of shares

Par value
RMB

Additional
paid-in
capital
RMB

Statutory
reserves
RMB

Accumulated
other
comprehensive
income
RMB

Total
51job, Inc.
shareholders’
equity
RMB

Retained
earnings
RMB

Non-controlling
interests
RMB

Total
equity
RMB

58,944,631

1,117,754
—
—
—
—
—

60,062,385

2,147,819
—
(357,200)
—
—
—
—

61,853,004

752,814
—
(731,102)
—
—
—
—

61,874,716

61,874,716

48

1
—
—
—
—
—

49

1
—
(0)
—
—
—
—

50

0
—
(0)
—
—
—
—

50

7

1,052,788

13,232

2,422

3,056,552

4,125,042

9,070

4,134,112

(in thousands, except share data)

160,492
86,070
—
—
—
—

—
—
128
—
—
—

—
—
—
984
28,876
—

—
—
(128)
—
—
565,978

160,493
86,070
—
984
28,876
565,978

—
—
—
—
—
(791)

160,493
86,070
—
984
28,876
565,187

1,299,350

13,360

32,282

3,622,402

4,967,443

8,279

4,975,722

424,449
85,968
(35)
—
—
—
—

—
—
—
514
—
—
—

—
—
—
—
(6,037)
110,702
—

—
—
—
(514)
—
—
371,889

424,450
85,968
(35)
—
(6,037)
110,702
371,889

—
—
—
—
—
—
874

424,450
85,968
(35)
—
(6,037)
110,702
372,763

1,809,732

13,874

136,947

3,993,777

5,954,380

9,153

5,963,533

145,196
100,183
(75)
—
—
—
—

—
—
—
3,405
—
—
—

—
—
—
—
698
116,540
—

—
—
—
(3,405)
—
—
1,252,319

145,196
100,183
(75)
—
698
116,540
1,252,319

—
11,539
—
—
—
—
2,618

145,196
111,722
(75)
—
698
116,540
1,254,937

2,055,036

17,279

254,185

5,242,691

7,569,241

23,310

7,592,551

298,893

2,513

36,970

762,518

1,100,901

3,390

1,104,291

The accompanying notes are an integral part of these consolidated financial statements.

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51JOB, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018

Cash flows from operating activities:
Net income for the year

Adjustments for:

Share-based compensation
Depreciation
Amortization of intangible assets
Allowance for doubtful accounts
Loss due to disposal of fixed assets
Loss (Gain) from foreign currency translation
Change in fair value of convertible senior notes
Gain from sale of long-term investments
Income from equity method investments
Deferred tax expense

Changes in operating assets and liabilities, net of effects of 

acquisition:
Increase in accounts receivable
Increase in prepayments and other current assets
Increase in accounts payable
Increase in salary and employee related accrual
Increase (Decrease) in taxes payable
Increase in advance from customers
Increase in other payables and accruals
Decrease (Increase) in other long-term assets

2016
RMB

2017
RMB

2018
RMB

2018
US$ (Note 2(c))

(in thousands)

565,187

372,763

1,244,441

180,996

86,070
53,754
9,022
7,548
122
14,749
69,439
—
—
14,419

(20,071)
(31,686)
7,474
19,374
41,624
91,795
148,062
(2,675)

85,968
53,422
10,245
15,394
690
(2,248)
496,175
—
—
12,787

(74,356)
(35,128)
2,565
18,087
74,423
234,523
183,530
(7,277)

104,965
57,044
38,525
10,607
225
112,351
(99,079)
(61,070)
(2,417)
18,531

(54,905)
(46,719)
14,958
29,168
(45,519)
188,319
275,883
7,634

15,267
8,297
5,603
1,543
33
16,341
(14,410)
(8,882)
(352)
2,695

(7,986)
(6,795)
2,176
4,242
(6,620)
27,390
40,125
1,110

Net cash provided by operating activities

1,074,207

1,441,563

1,792,942

260,773

Cash flows from investing activities:
Purchase of short-term investments
Cash paid for long-term investments other than available-

for-sale debt securities

Cash paid for acquisitions, net of cash acquired
Cash paid for available-for-sale debt securities
Cash received from sale of available-for-sale debt securities
Purchase of property and equipment
Purchase of intangible assets
Purchase of other long-term assets

(305,823)

(576,452)

(2,005,226)

(291,648)

(1,000)
(8,450)
(126,716)
—
(20,328)
(26,276)
(735)

(97,267)
(734,895)
—
—
(23,655)
(1,987)
—

(156,835)
(27,923)
—
80,500
(87,053)
(83,660)
—

(22,811)
(4,061)
—
11,708
(12,661)
(12,168)
—

Net cash used in investing activities

(489,328)

(1,434,256)

(2,280,197)

(331,641)

Cash flows from financing activities:
Settlement of zero-strike call options and retirement of 

common shares

Proceeds from the exercise of share options

Net cash provided by financing activities

Effect of foreign exchange rate changes on cash and 

restricted cash

—
160,493

160,493

(35)
424,450

(75)
145,196

424,415

145,121

37,680

(60,460)

23,530

Net increase (decrease) in cash and restricted cash
Cash and restricted cash, beginning of year

783,052
1,138,411

371,262
1,921,463

(318,604)
2,292,725

(11)
21,118

21,107

3,422

(46,339)
333,463

Cash and restricted cash, end of year

1,921,463

2,292,725

1,974,121

287,124

Supplemental disclosure of cash flow information:
Cash paid during the years for income taxes
Cash paid for interest, net of amounts capitalized

Supplemental disclosure of non-cash investing activities:
Accrual related to purchase of property, equipment and 

software

Unpaid cash consideration for business combinations

Supplemental disclosure of non-cash financing activities:
Restricted cash and payables related to the exercise of share 

options, end of year

107,239
36,773

121,929
38,377

228,158
36,807

33,184
5,353

(2,405)
(8,450)

(1,043)
(27,923)

(7,789)
—

(1,133)
—

389

249

5,770

839

The accompanying notes are an integral part of these consolidated financial statements.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

1. ORGANIZATION AND NATURE OF OPERATIONS

The accompanying consolidated financial statements include the financial statements of 51job, Inc. (the “Company”), which was 

incorporated in the Cayman Islands in March 2000, its subsidiaries and certain variable interest entities (“VIEs”).

The Company, its subsidiaries and VIEs are hereinafter collectively referred to as the “Group.” The Group is an integrated 
human resource services provider in the People’s Republic of China (the “PRC” or “China”) and is principally engaged in Internet-
based recruitment services. The Group also provides other human resource related services, such as business process outsourcing, 
campus recruitment, training, assessment and placement services.

2.

PRINCIPAL ACCOUNTING POLICIES

(a) Basis of Presentation and Use of Estimates

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally 

accepted in the United States of America (“U.S. GAAP”).

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions 

that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the balance sheet dates 
and the reported amounts of revenues and expenses during the reported years. Management’s significant estimates include those 
related to allowances for accounts receivable, allowances for prepayments and other current assets, estimated useful lives of property 
and equipment and intangible assets, fair values of options to purchase the Company’s common shares, fair values of financial 
instruments, impairment of long-lived assets, long-term investments and goodwill, the purchase price allocation and fair value of non-
controlling interests with respect to business combinations, and deferred tax valuation allowance. Management bases the estimates on 
historical experience and on various other assumptions that are believed to be reasonable, the results of which form the basis for 
making judgments about the carrying values of assets and liabilities. Actual results may materially differ from those estimates.

(b) Basis of Consolidation

The consolidated financial statements include the financial statements of the Company, its subsidiaries and the VIEs of which the 

Company is the primary beneficiary. All significant transactions and balances between the Company, its subsidiaries and the VIEs 
have been eliminated upon consolidation.

A subsidiary is an entity in which the Company, directly or indirectly, controls more than one half of the voting power; has the 

power to appoint or remove the majority of the members of the board of directors; to cast majority of votes at the meeting of the board 
of directors; or to govern the financial and operating policies of the investee under a statute or agreement among the shareholders or 
equity holders.

The Company has adopted Accounting Standards Codification (“ASC”) 810 “Consolidation” for all periods presented. It requires 

a VIE to be consolidated by the reporting entity that has a controlling financial interest in the VIE, and thus is the VIE’s primary 
beneficiary. An entity is considered to be a VIE if certain conditions are present, such as if the equity investors in the entity do not 
have the characteristics of a controlling financial interest or the entity does not have sufficient equity at risk for the entity to finance its 
activities without additional subordinated financial support from other parties. In determining whether the Company or its subsidiary 
has a controlling financial interest in a VIE, the Company considered whether the Company or its subsidiaries have the power to direct 
activities that most significantly impact the VIE’s economic performance, including the power to appoint senior management, right to 
direct company strategy, power to approve capital expenditure budgets, power to establish and manage ordinary business operation 
procedures and internal regulations and systems, and the right to receive benefits from the VIE that could potentially be significant to 
the VIE or the obligation to absorb losses of the VIE that could potentially be significant to the VIE.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

The Company’s subsidiaries include the following:

(cid:120)

(cid:120)

(cid:120)

(cid:120)

51net.com Inc. (“51net”), incorporated in the British Virgin Islands in August 1999, which is wholly owned by the 
Company;
51net Beijing, incorporated in the Cayman Islands in April 2000, which wholly owns Qian Cheng Wu You Network 
Information Technology (Beijing) Co., Ltd. (“WFOE”), incorporated in the PRC in July 2000, which is wholly owned by 
the Company;
51net HR, incorporated in the Cayman Islands in April 2000, which owns 70% of Shanghai Wang Ju Human Resource 
Consulting Co., Ltd. (“Wang Ju”), incorporated in the PRC in October 2006, which is wholly owned by the Company; and
Lagou Information Limited (“Lagou”), incorporated in the Cayman Islands in December 2013, which was acquired and 
became 66% owned by the Company in December 2017.

51net’s principal subsidiaries include the following:

(cid:120)

Qianjin Network Information Technology (Shanghai) Co., Ltd. (“Tech JV”), incorporated in the PRC in January 2000, 
which is 50% owned by 51net;

(cid:120) Wang Jin Information Technology (Shanghai) Co., Ltd. (“Wang Jin”), incorporated in the PRC in June 2004, which is 

wholly owned by 51net;
Shanghai Wang Ju Advertising Co., Ltd., incorporated in the PRC in June 2007, which is wholly owned by 51net; and
(cid:120)
(cid:120) Wuhan Wang Cai Information Technology Co., Ltd., incorporated in the PRC in December 2009, which is wholly owned 

by Wang Jin.

Tech JV’s principal subsidiaries include the following:

(cid:120)
(cid:120)

(cid:120)

(cid:120)

(cid:120)

Shanghai Qianjin Advertising Co., Ltd. (“AdCo”), incorporated in the PRC in June 2001, which is 80% owned by Tech JV;
Shanghai Wang Cai Advertising Co., Ltd., incorporated in the PRC in April 2005, which is jointly owned by Tech JV and 
AdCo;
Shanghai Qianjin Zhong Cheng Human Resources Co., Ltd., incorporated in the PRC in December 2010; which is wholly 
owned by Tech JV;
Shanghai Yishu Information Technology Co., Ltd., incorporated in the PRC in May 2007; which was acquired and became 
wholly owned by Tech JV in April 2015; and
Beijing Zhiding Youyuan Management Consulting Co., Ltd., incorporated in the PRC in September 2010, which was 
acquired and became 60% owned by Tech JV in June 2015.

The Group’s VIEs and the VIEs’ principal subsidiaries include the following:

(cid:120)

(cid:120)

Beijing Run An Information Consultancy Co., Ltd. (“Run An”), incorporated in the PRC in January 1997, which wholly 
owns Beijing Qian Cheng Si Jin Advertising Co., Ltd. (“Qian Cheng”), owns 30% of Wang Ju, and owns 60% of Beijing 
Lagou Network Information Technology Co, Ltd., incorporated in the PRC in March 2013 and acquired by Run An in 
December 2017; and
Qian Cheng, incorporated in the PRC in February 1999, which owns 20% of AdCo and effectively owns 50% of Tech JV 
by direct and indirect ownership through Qian Cheng’s wholly owned subsidiary Wuhan Mei Hao Qian Cheng Advertising 
Co., Ltd. (“Wuhan AdCo”), incorporated in the PRC in August 2001.

F-9

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

As of December 31, 2018 and for all years presented, the Company is the primary beneficiary of two VIEs, Run An and Qian 

Cheng, which were in existence prior to the establishment of the Company and are considered predecessors of the Group. The 
Company does not have any direct equity ownership in the VIEs and the VIEs’ subsidiaries, but through certain arrangements as 
described below, the Company receives all of the economic benefits, absorbs all of the expected losses and has the power to direct 
activities that are significant to the VIEs. In addition, through a call option agreement between 51net and Qian Cheng, 51net is able to 
purchase the equity interests in Tech JV that are held by Qian Cheng and Wuhan AdCo as well as the equity interests in AdCo and its 
subsidiaries that are held by Qian Cheng. As a result, Run An, Qian Cheng and all of Tech JV and AdCo are included in the 
consolidated financial statements, and the Company effectively holds all of the equity interests in its subsidiaries including the VIEs.

Run An holds a human resource service permit issued by the Beijing human resources and social security bureau which allows it 

to provide recruitment, training and human resource consulting services. Run An is jointly owned by two long-time members of the 
Company’s senior management team, Jingwu Chen and Tao Wang. As of December 31, 2018, the registered capital of Run An was 
RMB6,000 and its retained earnings were RMB20,047.

Qian Cheng holds a business license to provide advertising services. Qian Cheng is wholly owned by Run An. As of 

December 31, 2018, the registered capital of Qian Cheng was RMB1,500 and its retained earnings were RMB4,731.

As the consolidated VIEs are incorporated as limited liability companies under the PRC Company Law, creditors of the VIEs do 
not have recourse to the general credit of the Company. Currently, there is no contractual arrangement that could require the Company 
to provide additional financial support to the consolidated VIEs, but the Company may provide such support on a discretionary basis 
in the future, which could expose the Company to loss.

The Group has entered into various agreements as related to its VIEs. The key provisions of the agreements with the Company or 

its subsidiaries and the VIEs or its shareholders are as follows:

Technical and Consulting Service Agreements. WFOE has entered into technical and consulting service agreements with Run An 
and Qian Cheng, respectively, under which WFOE has the exclusive right, subject to certain exceptions, to provide technical services 
to Run An and Qian Cheng for service fees. WFOE did not issue any invoices to either Run An or Qian Cheng, and neither Run An 
nor Qian Cheng paid any fees to WFOE for the years ended December 31, 2016, 2017 and 2018. The technical and consulting service 
agreements with WFOE are valid to September 11, 2027 under the Run An agreement and valid to May 2, 2034 under the Qian Cheng 
agreement, and can only be terminated by WFOE during the term. Such term is renewable upon written consent of the parties. 
Although the renewal is upon mutual consent, WFOE may, through its power of attorney, direct Run An and, through Run An, cause 
Qian Cheng to renew the technical and consulting service agreements upon expiration.

Equity Pledge Agreement. As security for the obligations of Run An under the technical and consulting service agreement and 
the obligations of Run An and its shareholders under the exclusive purchase option agreement described below, the shareholders of 
Run An have pledged all of their equity interest in Run An to WFOE. According to the pledge agreement, WFOE has the right to 
dispose of the pledged equity pursuant to PRC law in the event of default by Run An or its shareholders as provided in the pledge 
agreement. Additionally, the shareholders of Run An have agreed that they will not dispose of the pledged equity or take any actions 
that will prejudice WFOE’s interest under the equity pledge agreement. The equity pledge agreement among WFOE, Run An and its 
shareholders was entered into on September 4, 2017 and shall expire two years after the fulfillment of all obligations under the Run 
An technical and consulting service agreement and the exclusive purchase option agreement. This pledge agreement, in combination 
with the exclusive purchase option agreement, contains content that is substantially the same as the pledge agreements entered into 
between WFOE and Run An’s shareholders in September 2007 and January 2014, and between WFOE and Qian Cheng’s 
shareholders in May 2004. The pledge of the equity interest by the shareholders of Run An to WFOE has been registered with the 
relevant bureau of the State Administration for Industry and Commerce (currently known as the PRC State Administration for Market 
Regulation).

F-10

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

Exclusive Purchase Option Agreement. WFOE has entered into an exclusive purchase option agreement with the shareholders of 
Run An, dated as of January 27, 2014, and supplemented and amended as of September 4, 2017, under which WFOE or its designee is 
granted an irrevocable option to purchase all or a portion of the equity interests in Run An at any time by issuing a written notice to 
the shareholders, subject to compliance with applicable PRC laws and regulations. The purchase price shall be equal to the 
contribution actually made by the shareholder for his equity interest in Run An. If the lowest price permitted under PRC law is above 
the contribution actually made by the shareholder, the premium shall be paid to Tech JV in accordance with the terms of the loan 
agreements described below. The exclusive purchase option agreement has the same term as the Run An technical and consulting 
service agreement. WFOE also has the exclusive right to terminate the agreement at any time by delivering a written notice to the 
shareholders of Run An.

Powers of Attorney. In conjunction with the signing of the equity pledge agreement and the exclusive purchase option agreement, 
each of the shareholders of Run An has signed an irrevocable power of attorney to appoint WFOE, as attorney-in-fact to vote, by itself 
or any other person to be designated at its discretion, on all matters of Run An that need to be decided by its shareholders. Because 
Qian Cheng is a wholly owned subsidiary of Run An and Wuhan AdCo is a wholly owned subsidiary of Qian Cheng, through 
controlling all material matters of Run An (including but not limited to all material operational matters and the appointment and 
removal of directors and senior management), WFOE also has indirect control on all material matters of Qian Cheng and Wuhan 
AdCo. Each power of attorney was entered into on January 27, 2014, and supplemented and amended as of September 4, 2017, and 
will remain effective for as long as Run An exists. The shareholders of Run An are not entitled to terminate or amend the terms of the 
power of attorney without prior written consent from WFOE.

Loan Agreements. Tech JV has entered into loan agreements dated as of September 11, 2007, and supplemented and amended as 
of September 4, 2017, for an aggregate amount of RMB6,000 with the shareholders of Run An, with the sole and exclusive purpose to 
fund the capitalization of Run An. The loans can be repaid only with the proceeds received from the transfer of the shareholders’
equity interest in Run An to Tech JV or its designee. The interest-free loan agreements are valid to September 11, 2027, and the term 
may be extended upon written consent of the parties.

Call Option Agreement. 51net has entered into a call option agreement with Qian Cheng dated as of August 1, 2002, and 

supplemented and amended as of May 3, 2004 and August 1, 2012, under which 51net or its designee is granted an irrevocable option 
to purchase all of Qian Cheng’s equity interest in Tech JV and AdCo for RMB1,200 or, if such purchase price is not permissible under 
applicable PRC laws, the lowest price permitted under then applicable PRC laws. In addition, Qian Cheng granted 51net an 
irrevocable option to purchase any and all of its equity interests in the subsidiaries of AdCo at the lowest price permitted under PRC 
laws. The call option agreement is valid to July 31, 2022, and the term may be extended upon written consent of the parties.

Management monitors the regulatory risk associated with these contractual arrangements. The Company’s PRC legal counsel has 
advised management that these contractual arrangements are not in violation of existing PRC laws, rules and regulations in all material 
aspects. Based on such advice and management’s knowledge and experience, the Company believes that its contractual arrangements 
with its consolidated VIEs and their shareholders are valid, legally binding and in compliance with current PRC laws. However, there 
are substantial uncertainties regarding the interpretation and application of current or future PRC laws, rules and regulations that could 
limit the Company’s ability to enforce these contractual arrangements. See Note 18 for further discussion.

Summary financial information of the Group’s VIEs and the VIEs’ subsidiaries included in the consolidated financial statements 

is as follows:

Total assets
Total liabilities

As of December 31,

2017
RMB

268,484
112,655

2018
RMB

521,044
214,588

F-11

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

Total revenues
Net income (loss)

Net cash provided by (used in) operating activities
Net cash provided by (used in) investing activities
Net cash provided by financing activities

Net increase in cash
Cash, beginning of year

Cash, end of year

(c) Foreign Currencies

2016
RMB

For the year ended December 31,
2017
RMB

2018
RMB

—
(2,300)

—
(4,088)

161,816
18,406

For the year ended December 31,
2017
RMB

2018
RMB

2016
RMB

1,257
(126,716)
126,745

1,286
6,241

7,527

(7,131)
4,152
3,334

355
7,527

7,882

5,855
(83,936)
157,500

78,919
7,882

86,801

The Group’s functional and reporting currency is the Renminbi (“RMB”). Transactions denominated in currencies other than 

RMB are translated into RMB at the exchange rates quoted by the People’s Bank of China prevailing at the dates of the transactions. 
Gains and losses resulting from foreign currency transactions are included in the consolidated statements of operations and 
comprehensive income. Monetary assets and liabilities denominated in foreign currencies are translated into RMB using the applicable 
exchange rates quoted by the People’s Bank of China at the balance sheet dates. All such exchange gains and losses are included in the 
consolidated statements of operations and comprehensive income. The exchange differences for translation of group companies’
balances where RMB is not their functional currency are included in cumulative translation adjustments, which is a separate 
component of shareholders’ equity in the consolidated financial statements.

The unaudited United States dollar (“US$”) amounts disclosed in the accompanying financial statements are presented solely for 
the convenience of the readers. Translations of amounts from RMB into US$ for the convenience of the reader were calculated at the 
rate of US$1.00 = RMB6.8755 on December 31, 2018, representing the noon buying rate in The City of New York for cable transfers 
of RMB as certified for customs purposes by the Federal Reserve Bank of New York. No representation is made that the RMB 
amounts could have been, or could be, converted into US$ at that rate on December 31, 2018, or at any other rate.

(d) Cash and Restricted Cash

Cash represents cash on hand and demand deposits placed with banks or other financial institutions. Restricted cash represents 

cash proceeds from the exercise of share options by the Company’s employees, executives and directors held in a bank account which 
have yet to be transmitted to them.

The following table reconciles cash and restricted cash as reported on the consolidated balance sheets as of December 31, 2017 

and 2018, to the amounts presented in the consolidated statements of cash flows:

Cash
Restricted cash
Total cash and restricted cash

F-12

2017
RMB
2,292,476
249
2,292,725

2018
RMB
1,968,351
5,770
1,974,121

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

Included in the cash and restricted cash balances as of December 31, 2017 and 2018 are amounts denominated in United States 
dollars totaling US$125,450 and US$135,668, respectively (equivalent to approximately RMB819,715 and RMB931,120, based on 
the RMB to US$ exchange rate quoted by the People’s Bank of China on December 29, 2017 and December 28, 2018, respectively). 
The Group receives substantially all of its revenues in RMB, which currently is neither a freely convertible currency nor can it be 
freely remitted out of China.

(e) Accounts Receivable

Accounts receivable is presented net of allowance for doubtful accounts. The Company provides general and specific provisions 

for bad debts when facts and circumstances indicate that the receivable is unlikely to be collected. If the financial condition of its 
customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required.

(f)

Investments

The Group’s short-term investments consist of time deposits with original maturities between three months and one year with 
banks in the PRC and Hong Kong, and investment products issued by financial institutions in the PRC with a variable interest rate 
indexed to the performance of underlying assets.

The Group’s long-term investments consist of equity securities without readily determinable fair values, equity method 

investments and available-for-sale debt securities.

Equity Securities without Readily Determinable Fair Values

Equity securities without readily determinable fair values are measured and recorded using a measurement alternative that 
measures the securities at cost less impairment, if any, plus or minus changes resulting from qualifying observable price changes. Prior 
to January 1, 2018, these securities were accounted for using the cost method of accounting, measured at cost less other-than-
temporary impairment. No other-than-temporary impairment charge was incurred in the years ended December 31, 2016 and 2017. No 
qualifying observable price changes were noted in the year ended December 31, 2018.

The Group’s investments in equity securities without readily determinable fair values primarily consist of a number of small, 

non-controlling equity investments in companies that provide services related to the Group’s operations or the overall human 
resources industry. In the year ended December 31, 2017, the Group made long-term investments including RMB96,967 for a 9.5% 
equity interest in a mobile-based platform focused on short-term, on-demand work opportunities in the United States and a total of 
RMB300 for a 5.0% equity interest in each of three companies that provide business process outsourcing services in China. In the year 
ended December 31, 2018, the Group made long-term investments including RMB31,535 for a 14.3% equity interest in a technology 
talent assessment services provider in the United States, RMB25,000 for a 18.0% equity interest in a human resource consulting and 
executive search services company in China, and a total of RMB300 for a 5.0% equity interest in each of three companies that provide 
business process outsourcing services in China.

Equity Method Investments

For investees over which the Group does have the ability to exercise significant influence, but does not have a controlling 

interest, the Group accounts for these investments under the equity method.

Under the equity method, the Group initially records investments at cost and subsequently recognizes proportionate share of each 
equity investee’s change in fair value in the consolidated statements of operations and comprehensive income and accordingly adjusts 
the carrying amount of the investment. An impairment charge is recorded if the carrying amount of the investment exceeds its fair 
value and this condition is determined to be other-than-temporary.

F-13

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

In the year ended December 31, 2018, the Group made an equity method investment of RMB75,000 for a 5.0% equity interest in 

an investment fund partnership as a limited partner. The Group also entered into an agreement in the amount of RMB50,000 for a 
25.0% equity interest in another investment fund partnership as a limited partner, of which RMB25,000 was paid in the year ended 
December 31, 2018 and a remaining balance of RMB25,000 will be paid in 2019. Both funds are focused on exploring opportunities 
and making investments in companies that primarily provide services in the education and training market in China. No other-than-
temporary impairment charge was incurred in the year ended December 31, 2018.

Available-for-Sale Debt Securities

Debt securities that the Group has the intent to hold for an indefinite period are classified as available-for-sale and reported at fair 

value. Unrealized gains and losses (other than impairment losses) are reported, net of the related tax effect, in other comprehensive 
income. Upon sale, realized gains and losses are reported in net income. The Group monitors these investments for other-than-
temporary impairment by considering factors including, but not limited to, current economic and market conditions, the operating 
performance of the companies including current earnings trends and other company-specific information.

In September 2016, the Group completed an investment of RMB126,716 for a 15.0% equity interest in Shanghai Gaodun 

Education & Training Co., Ltd. (“Golden Finance”), a provider of online and offline accounting and finance training courses in China. 
The Group’s shares in Golden Finance have liquidation preference, and the Group has a right to demand redemption of its investment. 
Accordingly, due to the redemption option available to the Group, the Golden Finance investment was determined to be a debt, which 
was classified as available-for-sale debt security measured at fair value. Unrealized gain net of tax of RMB110,702 and RMB116,540 
associated with the Golden Finance investment was included in accumulated other comprehensive income in the years ended 
December 31, 2017 and 2018, respectively. In 2018, the Company realized a gain of RMB61,070 from the sale of some shares of 
Golden Finance, and as of December 31, 2018, the Group’s equity interest in Golden Finance was 11.7%.

(g) Property and Equipment

Property and equipment are stated at cost less accumulated depreciation and impairment if applicable. Repairs and maintenance 

costs are charged to operating expenses as incurred, whereas the costs of renewals and betterment that extends the useful lives of 
property and equipment are capitalized as additions to the related assets. Depreciation is calculated on a straight-line basis to allocate 
the cost of the assets to their estimated residual value over the following estimated useful lives:

Land use rights
Building
Leasehold improvements
Electronic equipment
Furniture and fixtures
Motor vehicles
Other assets

(h) Business Combinations

Estimated useful lives

32.42 to 50 years
20 years
Lesser of the lease period or the estimated useful life
3 to 5 years
5 years
5 years
5 years

U.S. GAAP requires that all business combinations not involving entities or businesses under common control be accounted for 
under the purchase method. The Group has adopted ASC 805 “Business Combinations,” and the cost of an acquisition is measured as 
the aggregate of the fair values at the date of exchange of the assets given, liabilities incurred and equity instruments issued. The 
transaction costs directly attributable to the acquisition are expensed as incurred. Identifiable assets, liabilities and contingent 
liabilities acquired or assumed are measured separately at their fair value as of the acquisition date, irrespective of the extent of any 
non-controlling interests. The excess of the (i) the total of cost of acquisition, fair value of the non-controlling interests and acquisition 
date fair value of any previously held equity interest in the acquiree over (ii) the fair value of the identifiable net assets of the acquiree 
is recorded as goodwill. If the cost of acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference is 
recognized directly in the consolidated statements of operations and comprehensive income.

F-14

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

The determination and allocation of fair values to the identifiable assets acquired and liabilities assumed is based on various 
assumptions and valuation methodologies requiring considerable management judgment. The most significant variables in these 
valuations are discount rates, the number of years on which to base the cash flow projections, as well as the assumptions and estimates 
used to forecast the future cash inflows and outflows. Management determines discount rates to be used based on the risk inherent in 
the related activity’s current business model and industry comparisons. Although management believes that the assumptions applied in 
the determination are reasonable based on information available at the date of acquisition, actual results may differ from the forecasted 
amounts and the difference could be material.

A non-controlling interest is recognized to reflect the portion of a subsidiary’s equity which is not attributable, directly or 
indirectly, to the Company. When the non-controlling interest is contingently redeemable upon the occurrence of a conditional event, 
which is not solely within the control of the Company, the non-controlling interest is classified as mezzanine equity. Consolidated net 
income on the consolidated statements of operations and comprehensive income includes the net income (loss) attributable to non-
controlling interests and mezzanine equity holders when applicable. Net income (loss) attributable to mezzanine equity holders is 
included in net income (loss) attributable to non-controlling interests on the consolidated statements of operations and comprehensive 
income, while it is excluded from the consolidated statements of changes in shareholders’ equity. For the year ended December 31, 
2018, net loss attributable to mezzanine equity holders amounted to RMB10,496. The cumulative results of operations attributable to 
non-controlling interests are also recorded as non-controlling interests in the Company’s consolidated balance sheets. Cash flows 
related to transactions with non-controlling interests are presented under financing activities in the consolidated statements of cash 
flows when applicable.

(i) Goodwill and Intangible Assets

Goodwill

Goodwill represents the excess of the total cost of the acquisition, the fair value of any non-controlling interests and the 
acquisition date fair value of any previously held equity interest in the acquiree over the fair value of the identifiable tangible and 
intangible assets acquired and liabilities assumed of the acquired entity as a result of the Company’s acquisitions of interests in its 
subsidiaries and VIEs. Goodwill is not amortized but is tested for impairment on an annual basis, or more frequently if events or 
changes in circumstances indicate that it might be impaired. The Company first assesses qualitative factors to determine whether it is 
necessary to perform the two-step quantitative goodwill impairment test. In the qualitative assessment, the Company considers 
primary factors such as industry and market considerations, overall financial performance of the reporting unit and other specific 
information related to the operations. Based on the qualitative assessment, if it is more likely than not that the fair value of each 
reporting unit is less than the carrying amount, the quantitative impairment test is performed.

In performing the two-step quantitative impairment test, the first step compares the fair values of each reporting unit to its 
carrying amount, including goodwill. If the fair value of each reporting unit exceeds its carrying amount, goodwill is not considered to 
be impaired and the second step will not be required. If the carrying amount of a reporting unit exceeds its fair value, the second step 
compares the implied fair value of goodwill to the carrying value of a reporting unit’s goodwill. The implied fair value of goodwill is 
determined in a manner similar to accounting for a business combination with the allocation of the assessed fair value determined in 
the first step to the assets and liabilities of the reporting unit. The excess of the fair value of the reporting unit over the amounts 
assigned to the assets and liabilities is the implied fair value of goodwill. This allocation process is only performed for the purposes of 
evaluating goodwill impairment and does not result in an entry to adjust the value of any assets or liabilities.

F-15

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

Application of a goodwill impairment test requires significant management judgment, including the identification of reporting 

units, assigning assets, liabilities and goodwill to reporting units, and determining the fair value of each reporting unit. The Company 
estimates the fair value of the reporting unit using a discounted cash flow model. This valuation approach considers various 
assumptions including projections of future cash flows, perpetual growth rates and discount rates. The assumptions about future cash 
flows and growth rates are based on management’s assessment of a number of factors, including the reporting unit’s recent 
performance against budget, performance in the market that the reporting unit serves, as well as industry and general economic data 
from third party sources. Discount rate assumptions reflect an assessment of the risk inherent in those future cash flows. Changes to 
the underlying businesses could affect the future cash flows, which in turn could affect the fair value of the reporting unit. 
Management performs its annual goodwill impairment test on December 31. No impairment of goodwill was recognized in the years 
ended December 31, 2016, 2017 and 2018.

Intangible Assets

Intangible assets purchased and intangible assets arising from acquisitions of subsidiaries are recognized and measured at fair 
value upon acquisition. The Company’s purchased intangible assets include computer software, acquired technology and licenses, 
which are amortized on a straight-line basis over their estimated useful lives, ranging from 3 to 10 years. Separately identifiable 
intangible assets arising from acquisitions consist of online program transmission license, trade names, technology and customer 
relationships, which are amortized on a straight-line basis over their estimated useful lives of 5 to 20 years. The estimated life of 
intangible assets subject to amortization is reassessed if circumstances occur that indicate the life has changed. Intangible assets are 
reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be 
recoverable. No impairment of intangible assets was recognized in the years ended December 31, 2016, 2017 and 2018.

(j)

Impairment of Long-Lived Assets Other Than Goodwill

Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that carrying amount of an 

asset group may not be recoverable. The recoverability of an asset group is based on the undiscounted future cash flows the asset 
group is expected to generate and recognize an impairment loss when the estimated undiscounted future cash flows expected to result 
from the use of the asset group plus net proceeds expected from the disposition of the asset group, if any, are less than the carrying 
value of the asset group. If the Group identifies an impairment, the Group reduces the carrying amount of the asset group to its 
estimated fair value based on a discounted cash flow approach or, when available and appropriate, to comparable market values. No 
impairment of long-lived assets was recognized in the years ended December 31, 2016, 2017 and 2018.

(k) Revenue Recognition

On January 1, 2018, the Company adopted ASC 606 “Revenue from Contracts with Customers” (“ASC 606”) and applied the 

modified retrospective method to all contracts that were not completed as of January 1, 2018. Results for reporting periods beginning 
after January 1, 2018 are presented under ASC 606, while prior period amounts were not adjusted and reported under the accounting 
standards in effect for the periods presented.

According to ASC 606, revenue is recognized when control of the promised goods or services is transferred to customers, in an 

amount that reflects the consideration the Group expects to be entitled to in exchange for those goods or services. The Group 
determines revenue recognition through the following steps:

(cid:120)
(cid:120)
(cid:120)
(cid:120)
(cid:120)

Identification of the contract, or contracts, with a customer;
Identification of the performance obligation in the contract;
Determination of the transaction price, including the constraint on variable consideration;
Allocation of the transaction price to the performance obligation in the contracts; and
Recognition of revenue when (or as) the Group satisfies a performance obligation.

The following is a description of the accounting policy for the principal revenue streams of the Group.

F-16

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

Online Recruitment Services Revenues

The Group provides online recruitment services through several websites, including www.51job.com, www.yingjiesheng.com, 

www.51jingying.com and www.lagou.com, and their respective mobile applications.

The Group sells recruitment packages that provide a single service or combination of services, such as job postings, access to a 

searchable resumé database, advertising and online management tools, which assist employers with their hiring process. The 
subscription period of recruitment packages ranges from one month to one year, and the display period for online advertising ranges 
from one week to one year. The Group satisfies its performance obligation to customers starting when jobs posted by employers 
appear on its recruitment platforms, when the ability to search and download resumes from the database is provided, when advertising 
is displayed, or when a user account to access the online management system is authorized. The Group’s contracts with customers do 
not include a general right of return for items delivered and services performed. Revenue is recognized when services are provided 
over the subscription or display period. For recruitment packages with multiple performance obligations, see “Arrangements with 
Multiple Performance Obligations” below about the allocation of transaction price.

Other Human Resource Related Revenues

The Group provides other value-added human resource services, such as business process outsourcing, campus recruitment, 

training, assessment, placement and other services.

The Group assists employers with human resource administrative functions on an outsourced basis, which mainly consist of 

social insurance, benefits and payroll processing as well as regulatory compliance services. Employers can choose to utilize a single 
service or combination of services. The fees collected for providing these services are mainly based on a fixed fee per employee or 
transaction processed. The contract term for business process outsourcing services ranges from one to three years. The Group satisfies 
its performance obligation to customers when transactions are processed and tasks are completed. Revenue is recognized when 
services are performed and the customer simultaneously receives and consumes the benefits from these services, generally on a 
monthly basis.

The Group provides campus recruitment services to employers. These services include planning, promoting and managing 

recruitment events on or near college campuses as well as a host of selection and screening services that enable employers to 
successfully recruit college students and graduates. The Group satisfies its performance obligation and revenue is recognized when 
these events and the tasks in conjunction to these events as outlined in the contract with customers have been completed.

The Group conducts training programs, workshops and physical activities related to a variety of business and management 

topics, such as leadership, communication skills and team building. The Group satisfies its performance obligation and revenue is 
recognized when participants attend training events organized by the Group. For professional assessment tests, the Group satisfies its 
performance obligation and revenue is recognized when tests are administered to job candidates and employees.

For placement services, the Group satisfies its performance obligation and revenue is recognized as the identification of 
prospective candidates to fill job positions as designated in the contract is completed and accepted by customers. For other services 
such as compensation benchmarking reports, the Group satisfies its performance obligation and revenue is recognized when services 
are performed and items are delivered.

Arrangements with Multiple Performance Obligations

The Group’s contracts with customers may include multiple services and therefore, multiple performance obligations. For such 

arrangements, the Group allocates revenues to each performance obligation based on its value on a standalone basis which is 
determined utilizing regular selling prices charged in unbundled arrangements.

F-17

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

Contract Balances

The Group’s contract balances include accounts receivable and advance from customers. The contract balances have increased 

along with the growth of the Group’s business.

The Group’s advance from customers consists of cash received from customers in advance of revenue recognition, which is a 

contract liability. The increase in the advance from customers balance for the year ended December 31, 2018 was primarily driven by 
payments from employers received prior to the Group satisfying its performance obligation, which was offset by RMB914,312 of 
revenues recognized that were included in the advance from customers balance as of December 31, 2017.

Practical Expedients and Exemptions

The Group generally expenses sales commissions when incurred because the amortization period would have been one year or 
less. These costs are recorded within sales and marketing expenses in the consolidated statements of operations and comprehensive 
income.

The Group has applied the optional exemption provided by ASC 606 to not disclose the value of remaining performance 

obligations not yet satisfied as of period end for contracts with original expected duration of one year or less.

Value-Added Tax, Business Tax and Surcharges

Effective January 1, 2012, the PRC State Council instituted a business tax to value-added tax (“VAT”) transformational pilot 
program in Shanghai. Under this program, industries subject to business tax were transitioned to VAT payers. As of May 1, 2016, the 
VAT program was expanded to cover all industries in the PRC, the VAT chain for all industries was completed, and the Company 
ceased paying business tax in the PRC.

Generally, the main businesses of the Group’s PRC subsidiaries and VIEs are subject to VAT rates of 5% or 6%, and are 
permitted to offset input VAT supported by valid VAT invoices received from vendors against their VAT liability. VAT on the 
invoiced amount collected by the PRC subsidiaries and VIEs on behalf of tax authorities in respect of services provided, net of VAT 
paid for purchases, is recorded as taxes payable until it is paid to the tax authorities.

The Group’s PRC subsidiaries and VIEs are also subject to certain government surcharges on the VAT payable in the PRC. In 
the consolidated statements of operations and comprehensive income, these surcharges are included under the account of “business tax 
and surcharges,” which is deducted from gross revenues to arrive at net revenues.

(l) Cost of Services

Cost of services consist primarily of payroll compensation and related employee costs, subcontracting fees and other expenses 

incurred by the Group which are directly attributable to the rendering of the Group’s online recruitment and other human resource 
services.

(m) Sales and Marketing Expenses

Sales and marketing expenses consist primarily of the Group’s sales and marketing personnel payroll compensation and related 

employee costs and advertising and promotion expenses. Advertising and promotion expenses generally represent the cost of 
promotions to create or stimulate a positive image of the Group or a desire for the Group’s services. Advertising and promotion 
expenses are charged to the consolidated statements of operations and comprehensive income when incurred and totaled 
RMB126,205, RMB130,355 and RMB205,279 for the years ended December 31, 2016, 2017 and 2018, respectively.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

(n) Share-Based Compensation

The Company accounts for share-based compensation arrangements with employees in accordance with ASC 718 

“Compensation — Stock Compensation.” It requires the Company to measure at the grant date the fair value of the stock-based award 
and recognize compensation costs, net of estimated forfeitures, on a straight-line basis, over the requisite service period. The Company 
uses the Black-Scholes option pricing model to determine the fair value of stock options. Risk-free interest rates are based on U.S. 
Treasury yield for the terms consistent with the expected life of award at the time of grant. Expected life takes into account vesting 
and contractual terms, employee demographics and historical exercise behavior, which the Company believes are useful reference 
points. The assumption for expected dividend yield is consistent with the Company’s current policy of no dividend payout. The 
Company estimates expected volatility at the date of grant based on historical volatilities of the market price of its American 
depositary shares (“ADSs”). Forfeiture rate is estimated based on historical forfeiture patterns and adjusted to reflect future change in 
circumstances and facts, if any. If actual forfeitures differ from those estimates, the Company may need to revise those estimates used 
in subsequent periods. The weighted average fair value per stock option on grant date is RMB66.87, RMB101.63 and RMB148.05 for 
the years ended December 31, 2016, 2017 and 2018, respectively.

For the years ended December 31, 2016, 2017 and 2018, the fair value of options granted was estimated with the following 

assumptions:

Risk-free interest rate
Expected life (years)
Expected dividend yield
Volatility
Weighted average fair value per common share on date of option 

grant

(o) Operating Leases

2016
1.00%-1.70%
4
0%
33%-34%

2017
1.61%
4
0%
32%

2018
2.41%-2.75%
4
0%
32%

US$34.27

US$56.68

US$73.46

Leases where substantially all the rewards and risks of ownership of assets remain with the leasing company are accounted for as 

operating leases. Payments made under operating leases, net of any incentives received by the Group from the leasing company, are 
charged to the consolidated statements of operations and comprehensive income on a straight-line basis over the lease periods.

(p) Taxation

The Company accounts for income taxes using the liability method. Under this method, deferred income taxes are recognized for 

the differences between the financial statement carrying amounts and the tax bases of existing assets and liabilities by applying 
enacted statutory rates applicable to future years in which the differences are expected to reverse. The tax base of an asset or liability 
is the amount attributed to that asset or liability for tax purposes. The effect on deferred taxes of a change in tax rates is recognized in 
income in the period that includes the enactment date. A valuation allowance is provided to reduce the amount of deferred tax assets if 
it is considered more likely than not that some portion of, or all of, the deferred tax assets will not be realized.

The Company accounts for uncertainties in accordance with ASC 740-10-25 “Income Taxes — Overall — Recognition.” The 
Company recognizes a tax benefit associated with an uncertain tax position when, in management’s judgment, it is more likely than 
not that the position will be sustained upon examination by a taxing authority. The Company has elected to classify interest and 
penalties related to an uncertain tax position, if any and when required, as general and administrative expenses. In the years ended 
December 31, 2016, 2017 and 2018, the Company did not record any interest and penalties associated with uncertain tax positions as 
there were no uncertain tax positions.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

(q) Statutory Reserves

With the exception of Tech JV which is 50% owned by 51net, a British Virgin Islands company, and Wang Ju which is majority 

owned by 51net HR, a Cayman Islands company, the Group’s subsidiaries and VIEs incorporated in the PRC are required on an 
annual basis to allocate at least 10% of their after-tax profit, after the recovery of accumulated deficit to the statutory common reserve. 
The amount of allocation is calculated based on an entity’s after-tax profit shown in its statutory financial statements which are 
prepared in accordance with PRC accounting standards and regulations until the reserve has reached 50% of the registered capital of 
each company. Once the total statutory common reserve fund reaches 50% of the registered capital of the respective companies, 
further appropriations are discretionary. The statutory common reserve fund is not distributable to shareholders except in the event of 
liquidation. Since 2008, the statutory common reserve fund for more than half of the Group’s subsidiaries and VIEs incorporated in 
the PRC had reached 50% of the registered capital of the respective companies. As a result, no appropriations were made by these 
entities to their respective statutory reserve funds in the years ended December 31, 2016, 2017 and 2018. With the exception of a few 
entities, all remaining subsidiaries whose total statutory common reserve fund had not reached 50% of its respective registered capital 
had accumulative losses as of December 31, 2016, 2017 and 2018. As a result, these entities did not make appropriations to their 
statutory reserve funds in the years ended December 31, 2016, 2017 and 2018. During the years ended December 31, 2016, 2017 and 
2018, the Group’s subsidiaries made total appropriations to their statutory common reserve fund in the amount of RMB128, RMB514 
and RMB3,405, respectively.

In addition, the Group’s subsidiaries and VIEs incorporated in the PRC may, at the discretion of its board of directors, on an 
annual basis set aside the statutory common welfare fund, which can be used for staff welfare of the Group. No appropriations to the 
statutory common welfare fund were made for the years ended December 31, 2016, 2017 and 2018.

Appropriations to the statutory common reserve fund and the statutory common welfare fund are accounted for as a transfer from 

retained earnings to the statutory reserves.

There are no legal requirements in the PRC to fund these reserves by transfer of cash to any restricted accounts, and the Group 

does not do so. These reserves are not distributable as cash dividends.

(r) Dividend and Restricted Net Assets

Dividends are recognized when declared. PRC regulations currently permit payment of dividends only out of accumulated profits 

as determined in accordance with PRC accounting standards and regulations. Additionally, the Group’s PRC subsidiaries and VIEs 
can only distribute dividends after they have met the PRC requirements for appropriation to statutory reserves. See Note 2(q). In 
addition, the net assets of the Group’s subsidiaries and VIEs associated with their paid-in capital are not distributable in the form of 
dividends. Aggregate net assets of the Group’s PRC subsidiaries and VIEs not distributable in the form of dividends to the parent as a 
result of the aforesaid PRC regulations and related to the paid-in capital and statutory reserves were approximately RMB522,592 and 
RMB525,997, or 8.4% and 6.7% of total consolidated net assets as of December 31, 2017 and 2018, respectively. However, the PRC 
subsidiaries may transfer such net assets to the Company by other means, including through royalty and trademark license agreements 
or certain other contractual agreements, at the discretion of the Company without third party consent.

(s) Earnings Per Share

In accordance with ASC 260 “Earnings Per Share,” basic earnings per share is computed by dividing net income attributable to 
common shareholders by the weighted average number of common shares outstanding during the year. Diluted earnings per share is 
calculated by dividing net income attributable to common shareholders, as adjusted for the change in income resulting from the 
assumed conversion of securities or other contracts (i.e., zero-strike call option contracts) to common shares, by the weighted average 
number of common and dilutive common equivalent shares outstanding during the period. Common equivalent shares consist of the 
common shares issuable upon the conversion of the convertible senior notes (using the if-converted method) and common shares 
issuable upon the exercise of outstanding share options (using the treasury stock method).

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

The common shares underlying the zero-strike call option contracts are excluded from both the basic and diluted earnings per 

share calculation as they are considered as deemed repurchased for the purpose of calculating both basic and diluted earnings per 
share. See Note 13.

(t) Fair Value Measurement of Financial Instruments

Fair value reflects the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction 

between market participants at the measurement date in accordance with ASC 820 “Fair Value Measurements and 
Disclosures” (“ASC 820”). When determining the fair value measurements for assets and liabilities required or permitted to be 
recorded at fair value, the Group considers the principal or most advantageous market in which it would transact and considers 
assumptions that market participants would use when pricing the asset or liability. ASC 820 clarifies the definition of fair value, 
prescribes methods for measuring fair value, establishes a fair value hierarchy based on the inputs used to measure fair value and 
expands disclosures about fair value measurements.

ASC 820 establishes a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows:

Level 1 — Observable inputs that reflect unadjusted quoted prices in active markets for identical assets or liabilities

Level 2 — Include other inputs that are directly or indirectly observable in the marketplace

Level 3 — Unobservable inputs which are supported by little or no market activity

ASC 820 describes three main approaches to measuring the fair value of assets and liabilities: (i) market approach; (ii) income 

approach; and (iii) cost approach. The market approach uses prices and other relevant information generated from market transactions 
involving identical or comparable assets or liabilities. The income approach uses valuation techniques to convert future amounts to a 
single present value amount. The measurement is based on the value indicated by current market expectations about those future 
amounts. The cost approach is based on the amount that would currently be required to replace an asset.

Financial instruments of the Group are primarily comprised of cash, restricted cash, short-term investments, available-for-sale 

debt securities, receivables, payables, convertible senior notes and zero-strike call options.

As of December 31, 2017 and 2018, the carrying values of cash, restricted cash, accounts receivable and payables approximated 

their estimated fair values due to the short-term maturities of these instruments. Short-term investments in time deposits are 
categorized as Level 1 under the fair value hierarchy and the carrying values approximated their estimated fair values because such 
deposits bear market interest rates. Short-term investments in investment products are categorized as Level 2 under the fair value 
hierarchy and their fair values are based on quoted prices or other observable inputs in active markets.

The Group reports available-for-sale debt securities at fair value at each balance sheet date and changes in fair value are reflected 

in the consolidated statements of operations and comprehensive income. Fair value of the available-for-sale debt securities is 
measured using Level 3 inputs within the fair value hierarchy. In determining the fair value, the Group utilizes an income approach of 
a discounted cash flow model, which includes unobservable inputs such as future cash flows, growth rates and discount rates. These 
assumptions are inherently uncertain and subjective, and changes in any unobservable inputs may have a significant impact on the fair 
value. See Note 15 for the change in fair value of available-for-sale debt securities.

In accordance with ASC 820, the Company measures the convertible senior notes at fair value on a recurring basis. The 
Company reports the convertible senior notes at fair value at each balance sheet date and changes in fair value are reflected in the 
consolidated statements of operations and comprehensive income. Fair value of the convertible senior notes is measured using Level 1 
inputs within the fair value hierarchy as they are based on quoted market prices that are currently available on a dealer market. See 
Note 13.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

Fair value of the zero-strike call options is measured using Level 2 inputs within the fair value hierarchy as they are based on 

market prices of the Company’s publicly traded ADSs underlying the options.

In determining the debt issuance costs related to the convertible senior notes and zero-strike call options, the Company applied 
the accounting for the fair value of a share lending arrangement using Level 3 inputs. The fair value of a share lending arrangement 
represents the economic loss from the share lending arrangement over the expected term of the underlying zero-strike call option 
contract. The inputs used in calculating fair value of the share lending arrangement include the contract value of the zero-strike call 
options, the estimated long-term share lending commission rate and the expected term of the zero-strike call option contract. See Note 
13.

(u) Segment Reporting

Based on the criteria established by ASC 280 “Segment Reporting,” the Group currently operates and manages its business as a 
single operating and single reportable segment. The Group’s chief operating decision-maker (“CODM”) is the chief executive officer. 
The CODM reviews operating results to make decisions about allocating resources and assessing performance for the entire Group. 
The Group primarily generates its revenues from customers in the PRC, and assets of the Group are also located in PRC. Accordingly, 
no geographical segments are presented.

(v) Stock Repurchase

When the Company’s common shares are repurchased for retirement, the excess of cost over par value is charged entirely to 

additional paid-in capital, limited to additional paid-in capital of the same issue being retired.

(w) Comprehensive Income

In accordance with ASC 220 “Comprehensive Income,” other comprehensive income/loss is defined as the change in equity of a 

company during the period from transactions and other events and circumstances excluding transactions resulting from investments 
from owners and distributions to owners. Accumulated other comprehensive income mainly consists of cumulative foreign currency 
translation adjustments and unrealized gains on available-for-sale debt securities.

(x) Government Subsidies

Government subsidies represent discretionary cash subsidies granted by the local government to encourage the development of 
certain enterprises that are established in the local special economic region. Cash subsidies have no defined rules and regulations to 
govern the criteria necessary for companies to enjoy the benefits and are recognized as other income when received and when all 
conditions for their receipt have been satisfied.

The Group recognized government subsidies of RMB97,092, RMB86,287 and RMB173,760 which was included in other income 

for the years ended December 31, 2016, 2017 and 2018, respectively.

(y) Reclassifications

Certain prior period amounts have been reclassified to conform to current period presentation as a result of the adoption of ASU 

No. 2016-18, “Statement of Cash Flows: Restricted Cash.”

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

(z) Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2014-09, “Revenue from Contracts with 
Customers (Topic 606),” a new standard on revenue which will supersede the revenue recognition requirements in ASC 605 “Revenue 
Recognition.” In August 2015, the FASB issued ASU No. 2015-14, “Revenue from Contracts with Customers (Topic 606): Deferral 
of the Effective Date,” which delayed the effective date of ASU 2014-09 by one year. The FASB also agreed to allow entities to 
choose to adopt the standard as of the original effective date. In March 2016, the FASB issued ASU No. 2016-08, “Revenue from 
Contracts with Customers (Topic 606): Principal versus Agent Considerations (Reporting Revenue Gross versus Net),” which clarified 
the implementation guidance on principal versus agent considerations. Further, in 2016, the FASB issued five amendments to the new 
standard. The new standard, as amended, sets forth a single comprehensive model for recognizing and reporting revenues. The new 
guidance requires the Company to recognize revenue to depict the transfer of promised goods or services to customers in an amount 
that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The standard also 
requires additional financial statement disclosures that will enable users to understand the nature, amount, timing and uncertainty of 
revenues and cash flows relating to customer contracts. The standard is effective for fiscal years, and interim periods within those 
years, beginning on or after January 1, 2018. Early adoption is permitted but not before periods beginning on or after January 1, 2017. 
The standard allows for two methods of adoption: the full retrospective adoption, which requires the standard to be applied to each 
prior period presented, or the modified retrospective adoption, which requires the cumulative effect of adoption to be recognized as an 
adjustment to opening retained earnings in the period of adoption.

The Company adopted ASC 606 beginning January 1, 2018 using the modified retrospective method and assessed its contracts 
with customers under the new standard. Results for reporting periods prior to January 1, 2018 were not adjusted and are presented in 
accordance with the accounting standards in effect for those periods. The adoption of ASC 606 had no material impact on the 
Company’s consolidated financial statements, and there was no adjustment to beginning retained earnings on January 1, 2018. The 
Company’s revenue recognition for its major revenue streams has remained substantially consistent with the historical revenue 
recognition practices.

In January 2016, the FASB issued ASU No. 2016-01, “Financial Instruments — Overall (Subtopic 825-10): Recognition and 
Measurement of Financial Assets and Financial Liabilities” (“ASU 2016-01”). The main objective of this update is to enhance the 
reporting model for financial instruments to provide users of financial statements with more decision-useful information. ASU 2016-
01 changes how entities measure certain equity investments and present changes in the fair value of financial liabilities measured 
under the fair value option that are attributable to their own credit. The guidance also changes certain disclosure requirements and 
other aspects of current U.S. GAAP. Further, in March 2018, the FASB issued “Technical Corrections and Improvements to Financial 
Instruments — Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities,” which 
provides further guidance on adjustments for observable transaction for equity securities without a readily determinable fair value and 
clarification on fair value option for liabilities instruments. ASU 2016-01 is effective for annual reporting periods, and interim periods 
within those years beginning after December 15, 2017. Early adoption by public entities is permitted only for certain provisions. The 
Company has adopted ASU 2016-01 from January 1, 2018 and the adoption had no material impact on the Company’s consolidated 
financial statements.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

In February 2016, the FASB issued ASU No. 2016-02, “Leases” (“ASU 2016-02”). This update requires lessees to recognize, on 

the balance sheet, assets and liabilities for the rights and obligations created by leases of greater than twelve months. Leases will be 
classified as either finance or operating, with classification affecting the pattern of expense recognition in the income statement. The 
Company has identified its existing lease contracts and has entered data within the contracts needed for the calculation of the right-of-
use assets and lease liabilities into a worksheet to build the repository of lease contracts and to assist the Company with the accounting 
entries. This guidance is effective for the Company as of January 1, 2019. The FASB has issued further ASUs related to the standard, 
providing an optional transition method allowing entities to not recast comparative periods. The Company intends to use the optional 
transition method and, as such, recognize the effects of applying the new standard as a cumulative-effect adjustment to retained 
earnings as of January 1, 2019. The Company plans to elect the practical expedients upon transition that will retain the lease 
classification and initial direct costs for any leases that exist prior to adoption of the standard. The Company will not reassess whether 
any contracts entered into prior to adoption are leases. On adoption, the Company currently expects to record right-of-use assets (after 
adjustments for prepayments in the amount of approximately RMB4,700) and lease liabilities of approximately RMB108,400 and 
RMB103,700, respectively, based on the present value of the remaining minimum rental payments under current leasing standards for 
existing operating leases.

In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments — Credit Losses” (“ASU 2016-13”), which introduces 
new guidance for credit losses on instruments within its scope. The new guidance introduces an approach based on expected losses to 
estimate credit losses on certain types of financial instruments, including, but not limited to, trade and other receivables, held-to-
maturity debt securities, loans and net investments in leases. The new guidance also modifies the impairment model for available-for-
sale debt securities and requires the entities to determine whether all or a portion of the unrealized loss on an available-for-sale debt 
security is a credit loss. The standard also indicates that entities may not use the length of time a security has been in an unrealized 
loss position as a factor in concluding whether a credit loss exists. The ASU is effective for public companies for fiscal years 
beginning after December 15, 2019, and interim periods within those fiscal years. Early adoption is permitted for all entities for fiscal 
years beginning after December 15, 2018, including interim periods within those fiscal years. The Company is in the process of 
evaluating the impact of ASU 2016-13 on its consolidated financial statements.

In August 2016, the FASB issued ASU No. 2016-15, “Statement of Cash Flows: Classification of Certain Cash Receipts and 

Cash Payments” (“ASU 2016-15”). The new guidance is intended to reduce the diversity in practice in how certain cash receipts and 
cash payments are presented and classified in the statement of cash flows. The ASU is effective for public companies for fiscal years 
beginning after December 15, 2017, and interim periods within those fiscal years. Early adoption is permitted, including interim 
periods within those fiscal years. An entity that elects early adoption must adopt all of the amendments in the same period. The 
guidance requires application using a retrospective transition method. The Company has adopted ASU 2016-15 and the adoption had 
no material impact on the Company’s consolidated financial statements.

In November 2016, the FASB issued ASU No. 2016-18, “Statement of Cash Flows: Restricted Cash” (“ASU 2016-18”). This 
ASU affects all entities that have restricted cash or restricted cash equivalents and are required to present a statement of cash flows 
under Topic 230. ASU 2016-18 requires that a statement of cash flows explain the change during the period in the total of cash, cash 
equivalents, and amounts generally described as restricted cash or restricted cash equivalents. This update will become effective for 
fiscal years beginning after December 15, 2017, and interim periods within those fiscal years, and early adoption is permitted in any 
interim or annual period. The Company adopted ASU 2016-18 retrospectively on January 1, 2018, and as a result, the consolidated 
statements of cash flows now present restricted cash in the beginning and ending balances of cash. The inclusion of restricted cash to 
changes in cash and restricted cash was not material for all periods presented.

In January 2017, the FASB issued ASU No. 2017-01, “Business Combinations (Topic 805): Clarifying the Definition of a 
Business” (“ASU 2017-01”), which clarifies the definition of a business to assist entities with evaluating whether transactions should 
be accounted for as acquisitions or disposals of assets or businesses. The standard introduces a screen for determining when assets 
acquired are not a business and clarifies that a business must include, at a minimum, an input and a substantive process that contribute 
to an output to be considered a business. The ASU is effective for fiscal years beginning after December 15, 2017, including interim 
periods within those fiscal years. The Company has adopted ASU 2017-01 and the adoption had no material impact on the Company’s 
consolidated financial statements.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

2.

PRINCIPAL ACCOUNTING POLICIES (Continued)

In January 2017, the FASB issued ASU No. 2017-04, “Simplifying the Test for Goodwill Impairment” (“ASU 2017-04”), which 

removes the requirement to compare the implied fair value of goodwill with its carrying amount as part of the second step of the 
goodwill impairment test. As a result, under the ASU, “an entity should perform its annual, or interim, goodwill impairment test by 
comparing the fair value of a reporting unit with its carrying amount and should recognize an impairment charge for the amount by 
which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized should not exceed the total amount of 
goodwill allocated to that reporting unit.” The ASU is effective prospectively for fiscal years beginning after December 15, 2019. The 
Company is in the process of evaluating the impact of ASU 2017-04 on its consolidated financial statements.

In May 2017, the FASB issued ASU No. 2017-09, “Compensation — Stock Compensation (Topic 718): Scope of modification 

accounting” (“ASU 2017-09”), which clarifies when to account for a change to the terms or conditions of a share-based payment 
award as a modification. ASU 2017-09 is effective prospectively for all companies for annual periods beginning on or after 
December 15, 2017, and early adoption is permitted. The Company has adopted ASU 2017-05 in the current year and the adoption had 
no material impact on the Company’s consolidated financial statements.

In June 2018, the FASB issued ASU No. 2018-07, “Compensation — Stock Compensation (Topic 718): Improvements to 

Nonemployee Share-Based Payment Accounting” (“ASU 2018-07”), to simplify the accounting for share-based payments to 
nonemployees by aligning it with the accounting for share-based payments to employees, with certain exceptions. Under the guidance, 
the measurement of equity-classified nonemployee awards will be fixed at the grant date, which may lower their cost and reduce 
volatility in the income statement. The guidance is effective for public business entities in annual periods beginning after 
December 15, 2018, and interim periods within those years. Early adoption is permitted, including in an interim period. The Company 
is in the process of evaluating the impact of ASU 2018-07 on its consolidated financial statements.

In August 2018, the FASB issued ASU No. 2018-13, “Fair Value Measurement (Topic 820): Disclosure Framework — Changes 

to the Disclosure Requirements for Fair Value Measurement” (“ASU 2018-13”), which eliminates, adds and modifies certain 
disclosure requirements for fair value measurements. Under the guidance, public companies will be required to disclose the range and 
weighted average used to develop significant unobservable inputs for Level 3 fair value measurements. The guidance is effective for 
all entities for fiscal years beginning after December 15, 2019 and for interim periods within those fiscal years, but entities are 
permitted to early adopt either the entire standard or only the provisions that eliminate or modify the requirements. The Company is in 
the process of evaluating the impact of ASU 2018-13 on its consolidated financial statements.

3. ACQUISITION

Lagou Information Limited

In December 2017, to expand its online operations, the Company completed an acquisition of a 66% equity interest in Lagou 

Information Limited, an entity incorporated in the Cayman Islands. Lagou is the holding company of Beijing Lagou Network 
Technology Co., Ltd., which owns and operates a recruitment website focused on technology and engineering talent in China. The 
total purchase price was RMB782,594 and was funded from the Company’s existing cash resources. Beginning December 26, 2017, 
the date of acquisition, Lagou has been fully consolidated into the Group’s financial statements. As the acquisition date was just prior 
to the end of 2017, there was no material contribution from Lagou to the Company’s consolidated statement of operations and 
comprehensive income for the year ended December 31, 2017. The allocation of the purchase price is summarized as follows:

Net assets
Identifiable intangible assets:

Trade names
Technology

Goodwill
Deferred tax liabilities
Redeemable non-controlling interests

Total

RMB

125,026

60,183
35,979
818,730
(14,424)
(242,900)

782,594

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

3. ACQUISITION (Continued)

Neither the results of operations since the acquisition date nor the pro forma results of operations of Lagou have been presented 

because they were not material to the Company’s consolidated statements of operations and comprehensive income.

4. ACCOUNTS RECEIVABLE

Accounts receivable
Less: Allowance for doubtful accounts

The movement of allowance for doubtful accounts is analyzed as follows:

Balance at beginning of year
Additions
Write-offs
Balance at end of year

As of December 31,

2017
RMB

192,245
(5,384)
186,861

2018
RMB

241,079
(11,014)
230,065

2016
RMB

2017
RMB

2018
RMB

3,290
6,705
(3,851)
6,144

6,144
5,738
(6,498)
5,384

5,384
11,701
(6,071)
11,014

5.

PREPAYMENTS AND OTHER CURRENT ASSETS

Components of prepayments and other currents assets as of December 31, 2017 and 2018 are as follows:

Rental and other deposits
Prepayments for rental and others
Employee advances
Payments made on behalf of customers, net of allowance
Prepaid insurance premium
Interest income receivable
Others
Total

2017
RMB

2018
RMB

3,116
29,799
9,268
458,199
1,035
51,374
6,314
559,105

2,766
23,689
27,136
472,502
1,158
74,231
5,436
606,918

Payments made on behalf of customers are associated with the operations of the Company’s business process outsourcing 
services. The Company has remitted funds in advance on behalf of its customers for purposes such as monthly customers’ employee 
benefits, social insurance and payroll payments, which will be reimbursed to the Company in the near term. The Company provides an 
allowance for payments made on behalf of customers when facts and circumstances indicate that the receivable is unlikely to be 
collected. The movement of allowance for payments made on behalf of customers is analyzed as follows:

Balance at beginning of year
Additions
Reversals
Write-offs
Balance at end of year

2016
RMB

2017
RMB

2018
RMB

856
843
—
(1,240)
459

459
9,656
—
(7,068)
3,047

3,047
—
(1,094)
(562)
1,391

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

6.

PROPERTY AND EQUIPMENT

Property and equipment and its related accumulated depreciation as of December 31, 2017 and 2018 are as follows:

Land use rights and building
Leasehold improvements
Electronic equipment
Furniture and fixtures
Motor vehicles
Other assets
Less: Accumulated depreciation
Net book value

2017
RMB

2018
RMB

575,443
35,709
141,787
7,194
7,210
49,095
(318,593)
497,845

632,844
37,994
152,058
7,312
8,135
53,747
(365,070)
527,020

Depreciation expense was RMB53,754, RMB53,422 and RMB57,044 for the years ended December 31, 2016, 2017 and 2018, 

respectively. Loss due to disposal of fixed assets was RMB122, RMB690 and RMB225 for the years ended December 31, 2016, 2017 
and 2018, respectively.

7. GOODWILL

The changes in the carrying amount of goodwill for the years ended December 31, 2017 and 2018 are as follows:

Balance at beginning of year
Acquisition of Lagou
Balance at end of year

8.

INTANGIBLE ASSETS

2017
RMB

217,394
804,060
1,021,454

2018
RMB
1,021,454
14,670
1,036,124

Intangible assets and its related accumulated amortization as of December 31, 2017 and 2018 are as follows:

Computer software
Acquired technology
Trade names
Customer relationships
Acquired program transmission license
Acquired training and other licenses
Less: Accumulated amortization
Net book value

2017
RMB

2018
RMB

31,958
60,251
95,783
12,270
—
4,151
(42,389)
162,024

29,156
60,251
95,783
12,270
119,728
4,151
(76,893)
244,446

In 2018, the Company entered into an agreement to acquire the assets of an online training services company, including an online 

audio/video program transmission license. The transaction was accounted for as an asset acquisition rather than a business 
combination as the acquiree company did not meet the criteria of a business and substantially all of the fair value of the gross assets 
acquired would be concentrated in a single asset, which met the criteria to be an asset acquisition under the adopted ASU 2017-01. 
The total purchase price was RMB89,796 and was funded from the Company’s existing cash resources. A deferred tax liability of 
RMB29,932 was determined by using a simultaneous equation, and this increased the carrying amount of the program transmission 
license. As of December 31, 2018, total unpaid consideration amounted to RMB7,355, which will be paid in 2019.

Amortization expense was RMB9,022, RMB10,245 and RMB38,525 for the years ended December 31, 2016, 2017 and 2018, 

respectively.

The Company will record estimated amortization expenses of RMB42,342, RMB39,724, RMB38,570, RMB38,124 and 

RMB30,574 for the years ending December 31, 2019, 2020, 2021, 2022 and 2023, respectively.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

9. OTHER PAYABLES AND ACCRUALS

Components of other payables and accruals as of December 31, 2017 and 2018 are as follows:

Receipts from customers
Payables to customers related to government policy compliance incentives
Professional service fees
Office expenses
Payables to employees related to net proceeds from share options exercised
Accrued interest expense related to convertible senior notes
Payable for acquisition
Others
Total

2017
RMB

2018
RMB

580,794
71,638
3,274
8,636
137
7,632
27,923
3,407
703,441

808,799
114,909
3,727
7,338
3,217
8,016
—
6,172
952,178

Receipts from customers are associated with the operations of the Company’s business process outsourcing services. The 
Company has received funds in advance from its customers for purposes such as monthly customers’ employee benefits, social 
insurance and payroll payments, which will be disbursed by the Company to other parties on behalf of its customers in the near term.

10. TAXATION

Cayman Islands

Under the current laws of the Cayman Islands, the Company and its subsidiaries that are incorporated in the Cayman Islands are 

not subject to tax on income or capital gain. In addition, upon payments of dividends by those companies to their shareholders, no 
Cayman Islands withholding tax will be imposed.

British Virgin Islands

Under the current laws of the British Virgin Islands, the Company’s subsidiary that is incorporated in the British Virgin Islands is 

not subject to tax on income or capital gain. In addition, upon payments of dividends by that company to its shareholders, no British 
Virgin Islands withholding tax will be imposed.

Hong Kong

51net is registered in Hong Kong as a non-Hong Kong company and is subject to Hong Kong profits tax at a rate of 16.5% on its 

assessable profit.

China

The PRC Enterprise Income Tax Law (“EIT Law”), which became effective January 1, 2008, applies a uniform enterprise 

income tax (“EIT”) rate of 25% to both foreign-invested enterprises (“FIEs”) and domestic enterprises.

In December 2009, Tech JV was designated by relevant local authorities in Shanghai as a “High and New Technology 
Enterprise” (“HNTE”) under the EIT Law. Tech JV became subject to a preferential tax rate of 15%. Tech JV is entitled to this 
preferential 15% tax rate as long as it maintains the required qualifications, which is subject to review every three years. In 2018, the 
renewal of Tech JV’s preferential tax status valid from 2018 through 2020 was processed without objection. In addition, two PRC 
subsidiaries of the Group, Beijing Lagou Network Technology Co., Ltd. and Beijing Zhiding Youyuan Management Consulting 
Co., Ltd., have been designated as HNTEs under the EIT Law, and each of their preferential tax status of 15% is also valid through 
2020.

The Group’s other PRC subsidiaries, VIEs and VIEs’ subsidiaries are subject to the statutory EIT rate of 25%.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

10. TAXATION (Continued)

The EIT Law also imposes a 10% withholding income tax (“WHT”) for dividends declared out of the profits earned after 
January 1, 2008 by a FIE to its immediate holding company outside China. For certain treaty jurisdictions such as Hong Kong which 
has signed tax treaties with the PRC, the WHT rate is 5%. Since the Company intends to permanently reinvest earnings to further 
expand its businesses in mainland China, its FIEs do not intend to declare dividends to its immediate foreign holding entities in the 
foreseeable future. Accordingly, as of December 31, 2018, the Company has not recorded any withholding tax on the retained 
earnings of its FIEs in China. Cumulative undistributed earnings of the Company’s PRC subsidiaries intended to be permanently 
reinvested totaled RMB5,324,204 and RMB6,913,897, and the amount of the unrecognized deferred tax liability on the permanently 
reinvested earnings was RMB532,420 and RMB691,390 as of December 31, 2017 and 2018, respectively.

Composition of Income Tax Expense

Income (loss) before income tax expense for the years ended December 31, 2016, 2017 and 2018 were taxed within the following

jurisdictions:

PRC entities
Non-PRC entities
Total

2016
RMB

875,175
(175,289)
699,886

2017
RMB
1,139,978
(597,722)
542,256

2018
RMB
1,617,091
(130,216)
1,486,875

The current and deferred portion of income tax expense included in the consolidated statements of operations and comprehensive 

income for the years ended December 31, 2016, 2017 and 2018 are as follows:

Current income tax expense
PRC entities
Non-PRC entities
Total
Deferred income tax expense
PRC entities
Non-PRC entities
Total
Income tax expense
PRC entities
Non-PRC entities
Total

2016
RMB

2017
RMB

2018
RMB

120,280
—
120,280

14,419
—
14,419

134,699
—
134,699

156,706
—
156,706

12,787
—
12,787

169,493
—
169,493

223,903
—
223,903

18,531
—
18,531

242,434
—
242,434

Reconciliation of the Differences Between Statutory Tax Rate and the Effective Tax Rate

Reconciliation between the statutory EIT rate in the PRC and the Group’s effective tax rate for the years ended December 31, 

2016, 2017 and 2018 are as follows:

EIT statutory rate
Difference in EIT rates of certain subsidiaries
Non-deductibility of expenses incurred outside the PRC
Other permanent differences
Effective EIT rate of the Group

2016

2017

2018

25%
(11)%
6%
(1)%
19%

25%
(20)%
28%
(2)%
31%

25%
(11)%
3%
(1)%
16%

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

10. TAXATION (Continued)

Income tax expense differs from the amounts computed by applying the EIT rate primarily due to the preferential tax rate 

enjoyed by Tech JV in the PRC. The aggregate amount and per share effect of the preferential tax rate for the years ended 
December 31, 2016, 2017 and 2018 are as follows:

Aggregate effect
Basic net income per share effect
Diluted net income per share effect

2016
RMB

2017
RMB
(in thousands, except per share data)

2018
RMB

81,300
1.40
1.39

107,547
1.79
1.76

154,182
2.51
2.44

Significant components of deferred tax assets and liabilities as of December 31, 2017 and 2018 are as follows:

Deductible temporary differences related to other payables and accruals
Deductible temporary differences related to provision for doubtful accounts
Deductible temporary differences related to advertising expenses
Tax loss carryforwards
Amount offset by non-current deferred tax liabilities

Less: Valuation allowance
Total deferred tax assets
Taxable temporary differences related to depreciation period
Taxable temporary differences related to available-for-sale debt securities
Taxable temporary differences related to government subsidy income
Taxable temporary differences related to trade names, technology and customer relationships
Taxable temporary differences related to acquired program transmission license
Amount offset by non-current deferred tax assets
Total deferred tax liabilities

2017
RMB

2018
RMB

1,053
1,265
12,076
50,900
(12,806)
52,488
(39,576)
12,912
(6,153)
(46,526)
(57,995)
(23,480)
—
12,806
(121,348)

1,073
1,648
13,422
49,408
(6,633)
58,918
(43,913)
15,005
(10,141)
(85,373)
(75,240)
(20,440)
(26,191)
6,633
(210,752)

All deferred tax assets and liabilities within a single tax jurisdiction are offset and presented as a single amount in accordance 
with ASC 740-10-45-6 “Income Taxes — Overall — Other Presentation Matters.” The Group has classified all deferred tax assets and 
liabilities as non-current items on its consolidated balance sheet as of December 31, 2017 and 2018.

As of December 31, 2017 and 2018, valuation allowances were provided on the deferred tax assets to the extent that management 
believed it was more likely than not that such deferred tax assets would not be realized in the foreseeable future. Valuation allowances 
were also provided because it was more likely than not that the Group will not be able to utilize certain tax loss carryforwards 
generated by certain subsidiaries or VIEs. As those entities continue to generate tax losses and tax planning strategies are not available 
to utilize those tax losses in other group companies, management believes it is more likely than not that such losses will not be utilized 
before they expire. However, certain valuation allowance was reversed in 2016, 2017 and 2018 when certain entities generated 
sufficient taxable income to utilize the deferred tax assets. If events occur in the future that prevent these entities from realizing some 
or all of its deferred tax assets, an adjustment to the valuation allowances will be recognized when such events occur. As of 
December 31, 2018, the Group had net operating loss carryforwards in PRC entities of RMB186,703, which can be carried forward to 
offset taxable income. The carryforward period for net operating losses under the EIT Law is five years. The net operating loss 
carryforwards of the Group will expire in varying amounts from 2019 to 2023. Other than the expiration, there are no other limitations 
or restrictions upon the Group’s ability to use these operating loss carryforwards.

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

10. TAXATION (Continued)

The following represents a roll-forward of the valuation allowance for each of the years:

Balance at beginning of year
Additions
Reversals
Balance at end of year

11. SHARE-BASED COMPENSATION

2016
RMB

2017
RMB

2018
RMB

1,851
1,019
(427)
2,443

2,443
37,902
(769)
39,576

39,576
6,305
(1,968)
43,913

In April 2009, the Company adopted a share option plan (“2009 Option Plan”), which provided for the issuance of up to 
5,000,000 common shares. The total number of common shares reserved under the 2009 Option Plan was increased to 10,000,000 in 
December 2011. Issuances from this plan ceased in 2015.

In November 2015, the Company adopted a share incentive plan (“2015 Plan”). Under the 2015 Plan, share-based awards such as 
share options, restricted shares, restricted share units, dividend equivalent rights, share appreciation rights and share payments may be 
granted. The 2015 Plan has a term of ten years. The maximum aggregate number of common shares which may be issued pursuant to 
all share-based awards under the 2015 Plan is (i) 10,000,000, and (ii) an automatic increase on January 1, 2019, January 1, 2022 and 
January 1, 2025 by that number of common shares representing 5% of the then total issued and outstanding common shares of the 
Company on an as-converted fully diluted basis as of December 31 of the respective preceding year.

Under the share option and incentive plans, the directors may, at their discretion, grant share-based awards to any senior 
executives, directors, employees or consultants of the Group. As of December 31, 2018, the only share-based awards that have been 
granted under the plans are share options to purchase the Company’s common shares. The share options are granted at the fair market 
value of the common shares at the date of grant, vest over a period of four years and expire six years from the date of grant.

The following table summarizes the Company’s share option activity for the years ended December 31, 2016, 2017 and 2018:

Outstanding at December 31, 2015

Granted
Exercised
Forfeited

Outstanding at December 31, 2016

Granted
Exercised
Forfeited

Outstanding at December 31, 2017

Granted
Exercised
Forfeited

Outstanding at December 31, 2018
Vested and expected to vest at December 31, 2018
Exercisable at December 31, 2018

Weighted
average
exercise
price

Weighted
average
remaining
contractual
life (years)

Aggregate
intrinsic value
(thousands)

Number
of shares

6,089,905 US$
1,157,400 US$
(1,117,754) US$
(334,720) US$
5,794,831 US$
1,279,872 US$
(2,147,819) US$
(119,902) US$
4,806,982 US$
1,320,672 US$
(752,814) US$
(55,850) US$
5,318,990 US$
5,064,646 US$
2,615,921 US$

28.19
34.27
21.54
29.86
30.58
56.68
29.04
32.64
38.17
73.46
29.71
35.72
48.16
47.56
35.93

3.38 US$

12,942

3.36 US$

19,272

3.83 US$

109,017

3.76 US$
3.70 US$
2.61 US$

90,526
88,532
69,418

The aggregate intrinsic value in the table above represents the difference between the Company’s closing stock price on the last 

trading day and the exercise price for in-the-money options of the respective year.

The total intrinsic value of options exercised for the years ended December 31, 2016, 2017 and 2018 was RMB83,976, 

RMB184,932 and RMB280,679 (US$40,823), respectively.

As of December 31, 2018, there was RMB321,368 (US$46,741) of unrecognized share-based compensation cost related to non-

vested share options. That deferred cost is expected to be recognized over a weighted average vesting period of 3.09 years. To the 
extent the actual forfeiture rate is different from the original estimate, actual share-based compensation related to these awards may be 
different from the expectation. For the year ended December 31, 2018, total cash received from the exercise of share options 
amounted to RMB145,196 (US$21,118).

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

11. SHARE-BASED COMPENSATION (Continued)

A summary of non-vested share option activity for the years ended December 31, 2016, 2017 and 2018 is presented below:

Non-vested at December 31, 2015

Granted
Vested
Forfeited

Non-vested at December 31, 2016

Granted
Vested
Forfeited

Non-vested at December 31, 2017

Granted
Vested
Forfeited

Non-vested at December 31, 2018
Expected to vest at December 31, 2018

Weighted
average
grant-date
fair value
(per share)

Number
of shares

2,708,243 US$
1,157,400 US$
(1,035,577) US$
(334,720) US$
2,495,346 US$
1,279,872 US$
(1,085,019) US$
(119,902) US$
2,570,297 US$
1,320,672 US$
(1,132,050) US$
(55,850) US$
2,703,069 US$
2,448,725 US$

11.02
9.63
11.01
11.09
10.37
15.62
10.50
10.55
12.86
21.53
12.51
10.83
17.29
17.29

There were no capitalized share-based compensation costs for the years ended December 31, 2016, 2017 and 2018. Share-based 

compensation expense with respect to the share option plans recognized during the years ended December 31, 2016, 2017 and 2018,
totaled RMB86,070, RMB85,968 and RMB100,183 (US$14,571), respectively. The total fair value of share options vested during the 
years ended December 31, 2016, 2017 and 2018 was RMB79,139, RMB74,100 and RMB97,364 (US$14,161), respectively.

Share-Based Compensation of Subsidiary

Lagou has adopted a 2014 Stock Option Plan, a 2016 Stock Option Plan and a 2018 Stock Option Plan (collectively, the “Lagou 

Stock Option Plans”), which permit the granting of stock options and/or stock purchase rights of Lagou to employees, directors and 
consultants. Share-based compensation expense with respect to the Lagou Stock Option Plans recognized during the year ended 
December 31, 2018 amounted to RMB4,782 (US$696). As of December 31, 2018, the unrecognized share-based compensation 
expenses related to the Lagou Stock Option Plans were RMB2,228 (US$324). The expenses are expected to be recognized over a 
weighted average period of 3.25 years.

12. EMPLOYEE BENEFITS

The full-time employees of the Group’s subsidiaries and VIEs that are incorporated in the PRC are entitled to staff welfare 
benefits including medical care, welfare subsidies, unemployment insurance, pension benefits and housing fund. These companies are 
required to contribute to these benefits based on certain percentages of the employees’ salaries in accordance with the relevant 
regulations and charge the amount contributed to these benefits to the consolidated statements of operations and comprehensive 
income. The total amounts charged to the consolidated statements of operations and comprehensive income for such employee 
benefits amounted to RMB198,272, RMB230,263 and RMB293,452 for the years ended December 31, 2016, 2017 and 2018, 
respectively. The PRC government is responsible for the welfare and medical benefits and ultimate pension liability to these 
employees.

13. CONVERTIBLE SENIOR NOTES

On April 3, 2014, the Company issued US$172,500 of convertible senior notes due April 15, 2019 (the “Notes”). The Notes bear 

interest at a rate of 3.25% per year, payable semiannually in arrears. The interest expense incurred associated with the Notes was 
RMB37,298, RMB37,799 and RMB37,191 for the years ended December 31, 2016, 2017 and 2018, respectively.

The Notes may be converted to the Company’s ADSs based on an initial conversion rate of 11.6976 ADSs per US$1,000 
principal amount of the Notes (which represents an initial conversion price of US$85.49 per ADS). The conversion rate is subject to 
certain anti-dilutive adjustments. Following the change in the ratio of the Company’s common shares to ADSs from 2:1 to 1:1 
effective August 8, 2014, the initial conversion rate was adjusted to 23.3952 ADSs per US$1,000 principal amount of the Notes 
(which represents an adjusted initial conversion price of approximately US$42.74 per ADS).

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51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

13. CONVERTIBLE SENIOR NOTES (Continued)

Holders may convert their Notes on or after October 15, 2018 until the close of business on the second scheduled trading day 
immediately preceding the maturity date, or at their option prior to the close of business on the business day immediately preceding 
October 15, 2018 only under the following circumstances: (i) during any calendar quarter commencing after the calendar quarter 
ending on June 30, 2014 (and only during such calendar quarter), if the last reported sale price of ADSs for at least 20 trading days 
(whether or not consecutive) during a period of 30 consecutive trading days ending on the last trading day of the immediately 
preceding calendar quarter is greater than or equal to 130% of the conversion price on each applicable trading day; (ii) during the five 
business day period after any ten consecutive trading day period (the “measurement period”) in which the trading price (as defined in 
the indenture agreement) per US$1,000 principal amount of the Notes for each trading day of the measurement period was less than 
98% of the product of the last reported sale price of the ADSs and the conversion rate on each such trading day; (iii) if the Company 
call the Notes for redemption; or (iv) upon the occurrence of specified corporate events (as defined in the indenture agreement). Upon 
conversion, the Company will pay or deliver, as the case may be, cash, ADSs, or a combination of cash and ADSs, at its election.

Holders had the right to require the Company to repurchase for cash all or part of the Notes on April 15, 2017 at a repurchase 
price equal to 100% of the principal amount of the Notes to be repurchased, plus any accrued and unpaid interest to, but not including, 
the repurchase date. The Company did not receive any repurchase requests from holders on April 15, 2017.

If the Company undergoes a fundamental change (as defined in the indenture agreement), holders may require the Company to 

repurchase for cash all or part of the Notes at a repurchase price equal to 100% of the principal amount of the Notes to be repurchased, 
plus any accrued and unpaid interest to, but not including, the fundamental change repurchase date. The Company does not have the 
option to redeem the Notes prior to their maturity, except in the event of tax redemption.

The Notes are senior unsecured obligations. The Notes (i) rank senior in right of payment to any of the Company’s indebtedness 
that is expressly subordinated in right of payment to the Notes; (ii) rank equally in right of payment with any unsecured indebtedness 
that is not so subordinated; (iii) be effectively junior in right of payment to any secured indebtedness to the extent of the value of the 
assets securing such indebtedness; and (iv) be structurally subordinated to all indebtedness and other liabilities (including trade 
payables) of the Company’s subsidiaries and consolidated VIEs.

The Group’s functional currency is the RMB, and the Notes are denominated in US$. As a result, the conversion feature of the 

Notes is indexed to the Company’s stock as well as the RMB and US$ exchange rate. Therefore, it is considered an embedded 
derivative which is required to be bifurcated from the host instrument in accordance with ASC 815 “Derivatives and Hedging.”

Under ASC 815-15-25, if an entity has a hybrid financial instrument that would require bifurcation of embedded derivatives, the 

entity may irrevocably elect to initially and subsequently measure a hybrid financial instrument in its entirety at fair value with 
changes in fair value recognized in earnings. The Company has elected to measure the Notes in their entirety at fair value with 
changes in fair value recognized as non-operating income or loss at each balance sheet date in accordance with ASC 815-15-25. 
Furthermore, the fair value of the Notes is translated into RMB, the Group’s functional currency, at each balance sheet date with the 
difference being reported as foreign currency translation gain or loss. In addition, issuance costs of RMB33,093 associated with the 
Notes offering were fully expensed as incurred in the year ended December 31, 2014 in accordance with ASC 825-10-25-3, which 
states that upfront costs and fees related to items for which the fair value option is elected shall be recognized in the consolidated 
statements of operations and comprehensive as incurred and not deferred.

As of December 31, 2018, the estimated fair value of the Notes amounted to RMB1,725,182. The Company recorded a foreign 
currency translation loss of RMB79,393, a gain of RMB85,917 and a loss of RMB156,293 for the years ended December 31, 2016, 
2017 and 2018, respectively, associated with the Notes. The change in fair value of the Notes was a loss of RMB69,439, a loss of 
RMB496,175 and a gain of RMB99,079 for the years ended December 31, 2016, 2017 and 2018, respectively. See Note 2(t). The 
Company evaluated the changes in fair value of the Notes due to its specific credit risk in accordance with ASU 2016-01, based on 
which, the Company considers its credit risk being kept at a relatively low level and assessed that there has been no significant 
fluctuation in its specific credit risk since the Notes issuance date.

As of December 31, 2018, the Company has received a request to convert US$100 in principal amount of the Notes, which will 

be settled with the delivery of ADSs in April 2019.

F-33

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

13. CONVERTIBLE SENIOR NOTES (Continued)

Zero-Strike Call Options

On April 3, 2014 and in connection with the issuance of the Notes, the Company used approximately US$50,000 of the net 
proceeds from the offering to enter into zero-strike call option transactions (“Call Options”), covering 1,462,204 ADSs, with affiliates 
of the initial purchasers of the Notes (“Dealers”). The Call Options are intended to facilitate privately negotiated transactions by which 
investors in the Notes are able to hedge their investment. The Call Options expire soon after the maturity date of the Notes or when the 
Dealers request early settlement. The Company will receive the fixed number of ADSs determined at the commencement date of the 
transaction, which is based on the market price per ADS at the commencement date. 357,200 ADSs and 731,102 ADSs were early 
settled in 2017 and 2018, respectively. All of the ADSs received from early settlement were retired. See Note 2(v).

The economic substance of the Call Options is the same as a traditional forward repurchase contract. Because the Call Options 

permitted net cash settlement prior to shareholder approval of an increase in the Company’s share repurchase program, they were 
classified as a derivative instrument measured initially and subsequently at fair value with changes in fair value recorded in earnings. 
The Company accounted for the Call Options as a free-standing derivative asset on its consolidated balance sheet when the Call 
Options were entered into in April 2014. The derivative asset was initially recorded at its fair value of US$50,000 on the 
commencement date which represented the amount of cash transferred to the Dealers. The derivative asset was subsequently recorded 
at fair value with the change in fair value through June 20, 2014, the date on which shareholder approval was received, recorded in the 
consolidated statements of operations and comprehensive income in the amount of RMB24,874. Upon shareholder approval of an 
increase to the Company’s share repurchase program in June 2014, the asset was reclassified and recorded as a reduction to equity to 
reflect the Company’s repurchase of its own shares.

A prepaid forward contract is considered a form of a stock borrowing facility, and economically, the contract is construed as a 

share lending arrangement between the Company and the Dealers. Therefore, the accounting for a share lending arrangement was 
applied by analogy in accordance with ASC 470-20-25-20A. In the year ended December 31, 2014, the Company recorded a debt 
issuance cost of RMB14,429 with the offset to additional paid-in capital for the fair value of the arrangement. Given that the Company 
has elected to fair value the Notes entirely, the debt issuance costs in connection with the Notes were recognized in earnings as 
incurred in the consolidated statements of operations and comprehensive income in accordance with ASC 825-10-25-3. See Note 2(t).

14. EARNINGS PER SHARE

Basic earnings per share and diluted earnings per share have been calculated for the years ended December 31, 2016, 2017 and 

2018 as follows:

Numerator:
Net income attributable to 51job, Inc.

Denominator:
Denominator for basic earnings per share — weighted average common shares 

outstanding

Dilutive effect of share options
Denominator for diluted earnings per share
Basic earnings per share
Diluted earnings per share

2018
2017
2016
RMB
RMB
RMB
(in thousands, except share and per share data)

565,978

371,889

1,252,319

58,132,976
341,092
58,474,068
9.74
9.68

60,087,306
1,063,107
61,150,413
6.19
6.08

61,318,292
1,857,191
63,175,483
20.42
19.82

The convertible senior notes were not included in the calculation of diluted earnings per share in 2016, 2017 and 2018 because 

their inclusion would have been anti-dilutive.

F-34

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

14. EARNINGS PER SHARE (Continued)

The Company excluded outstanding share options of 3,881,628 in 2016, 1,176,660 in 2017 and 888,548 in 2018 from the 

calculation of diluted earnings per share because their inclusion would have been anti-dilutive.

The Company excluded common shares underlying the zero-strike call option contracts from both the basic and diluted earnings 
per share calculation as they are considered as deemed repurchased for the purpose of calculating both basic and diluted earnings per 
share.

15. FAIR VALUE CHANGES OF INVESTMENT

The following table provides information about the reconciliation of the Level 3 fair value measurements of available-for-sale 

debt securities using significant unobservable inputs for the periods indicated:

Balance at January 1, 2016
Initial recognition
Unrealized gain
Balance at December 31, 2016
Unrealized gain
Balance at December 31, 2017
Unrealized gain
Sale of debt securities
Balance at December 31, 2018

RMB

—
126,716
38,501
165,217
147,602
312,819
155,387
(19,430)
448,776

The unrealized gain on available-for-sale debt securities of RMB28,876, RMB110,702 and RMB116,540, representing the 

unrealized fair value gain netting relevant income tax of RMB9,625, RMB36,900 and RMB38,847, was recognized in other 
comprehensive income for the years ended December 31, 2016, 2017 and 2018, respectively.

In determining the fair value, the Group utilizes an income approach of a discounted cash flow model with unobservable inputs 
including future cash flows, a terminal growth rate of 3%, a discount rate of 18% and a risk-free rate of 2.84%. The determination of 
the fair value was assisted by an independent appraisal, based on estimates, judgments and information of other comparable 
companies.

16. COMMITMENTS AND CONTINGENCIES

Operating Lease Commitments

The Group has entered into non-cancelable agreements with initial or remaining terms in excess of one year for the rental and 

property management of office premises and for the lease of office equipment. Future minimum payments with respect to these 
agreements for the twelve months ending December 31 of the coming years are as follows:

2019
2020
2021
2022
2023 and thereafter

Office
premises
RMB

Office
equipment
RMB

53,547
39,156
24,709
19,768
14,432
151,612

13,995
227
59
29
—
14,310

Total
RMB

67,542
39,383
24,768
19,797
14,432
165,922

Rental expenses for the years ended December 31, 2016, 2017 and 2018 were RMB50,946, RMB53,433 and RMB67,960, 

respectively.

F-35

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

16. COMMITMENTS AND CONTINGENCIES (Continued)

Contractual Purchase Obligations

The Group’s contractual purchase obligations consist of agreements to purchase advertising services from media companies and 

to purchase office furnishings. Future minimum payments with respect to these agreements for the twelve months ending 
December 31 of the coming year are as follows:

2019
2020

Contingencies

Advertising
services
RMB

Office
furnishings
RMB

6,793
591

329
9

Total
RMB

7,122
600

As of the filing date of this annual report on Form 20-F, the Group is not currently a party to, nor is aware of, any legal 
proceeding, investigation or claim which is likely to have a material adverse effect on the Group’s business, financial condition, 
results of operations and cash flows.

Tech JV obtained an advertising license in May 2000, when Tech JV was a 98% foreign owned entity, and a license to conduct 

human resource services in September 2002, when Tech JV was a 99% foreign owned entity. During the period from the date Tech JV 
acquired these licenses to the Group’s restructuring in May 2004, Tech JV and its licensed PRC subsidiaries conducted all of the 
advertising and human resource related services. Following the acquisition of these licenses and commencing these operations, the 
PRC government enacted laws limiting foreign ownership in entities conducting advertising and human resource related services. The 
PRC government has permitted 100% foreign ownership of advertising businesses since December 2005. For the foreign ownership of 
human resource services companies, the limitation was 70% for Hong Kong service providers and Macau service providers since 
June 2005 and for human resource services companies registered in several locations in the PRC, such as Pudong New District, 
Shanghai since June 2006. Starting from January 2008, the PRC government no longer implemented any foreign ownership 
percentage limitation for Hong Kong service providers and Macau service providers. Since November 2018, the PRC government has 
issued some notices and regulations to pilot the establishment of wholly foreign owned human resource service agencies in certain 
locations, such as the China (Shanghai) Pilot Free Trade Zone, in the PRC.

Prior to the restructuring in May 2004, the ownership percentage of Tech JV was above the maximum foreign ownership 
permitted for an entity conducting advertising and human resource operations. The PRC government has not published an official 
ruling with respect to the status of foreign ownership arrangements that were established prior to the enactment of these limitations 
and the Group has not received any waiver from the PRC government with respect to this past non-compliance. The PRC government 
may determine that the Group’s ownership structure was inconsistent with or insufficient for the proper operation of the Group’s 
businesses, or that the Group’s business licenses or other approvals were not properly issued or not sufficient. In the opinion of 
management, the likelihood of loss with respect to the Group’s past ownership structure is remote.

17. REDEEMABLE NON-CONTROLLING INTERESTS

In December 2017, the Company acquired an approximately 66% equity interest in Lagou on a fully diluted basis. Lagou has 
been consolidated into the Group’s financial statements as of December 31, 2017. As Lagou has shares that could be redeemed by 
minority shareholders upon the occurrence of certain events that are not solely within the control of the Company, these preferred 
shares are accounted for as redeemable non-controlling interests in mezzanine equity.

F-36

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

17. REDEEMABLE NON-CONTROLLING INTERESTS (Continued)

The changes in the amount of redeemable non-controlling interests for the years ended December 31, 2017 and 2018 are as 

follows:

Balance at beginning of year
Addition
Share-based compensation
Net loss attributable to mezzanine equity holders
Balance at end of year

18. CERTAIN RISKS AND CONCENTRATION

Concentration of Credit Risk

2017
RMB

—
228,230
—
—
228,230

2018
RMB

228,230
—
7,911
(10,496)
225,645

Financial instruments that potentially subject the Group to significant concentrations of credit risk consist primarily of cash, 
restricted cash, short-term investments and receivables. As of December 31, 2017 and 2018, the Group’s cash, restricted cash and 
short-term investments were held in major financial institutions located in the PRC, Hong Kong and the United States which 
management believes are of high credit quality. As of December 31, 2018, the Company had approximately RMB7,912,854 
(US$1,150,877) in cash, time deposits and investment products, which constitute about 90% of total cash, restricted cash and short-
term investments, held at reputable financial institutions in the PRC. The Company believes that it is not exposed to unusual risks as 
these PRC financial institutions have high credit quality. However, in the event of bankruptcy of a financial institution in which the 
Company has deposits or investments, it may be unlikely to claim its deposits or investments back in full.

Receivables are typically unsecured and denominated in RMB, and are derived from revenues earned from operations or from 

payments made on behalf of certain customers arising in the PRC. Management believes credit risk on receivables is moderate due to 
the diversity of its services and customers.

No individual customer accounted for more than 10% of net revenues during the years ended December 31, 2016, 2017 and 

2018. No individual customer accounted for more than 10% of accounts receivable as of December 31, 2017 and 2018.

Currency Risk

The Group’s sales and purchase and expense transactions are generally denominated in RMB and a significant portion of the 

Group’s liabilities are denominated in RMB. RMB is not freely convertible into foreign currencies.

In the PRC, foreign exchange transactions are required by law to be transacted only by authorized financial institutions at 
exchange rates set by the People’s Bank of China. In addition, the Group’s cash and convertible senior notes denominated in US$ 
subject the Group to risks associated with changes in the exchange rate of RMB against US$ and may affect the Group’s results of 
operations going forward.

PRC Regulatory Risk

The Group is subject to regulatory risks, which include the interpretation of current laws, the legality of its corporate structure 

and the scope of its operations in the PRC, which may result in limitations on the Group’s ability to conduct business in the PRC.

The Group conducts some of its operations in the PRC through VIEs and consolidates them pursuant to a series of contractual 
arrangements. If the contractual arrangements establishing the VIE structure are found to be in violation of any existing or future PRC 
laws, rules or regulations, the Group may be subject to penalties, which may include but not be limited to, the cancellation or 
revocation of the Group’s business and operating licenses, being required to restructure the Group’s operations or discontinue the 
Group’s operating activities. The imposition of any of these or other penalties may result in a material and adverse effect on the 
Group’s ability to conduct its operations. In such case, the Group may lose its rights to direct the activities of and receive economic 
benefits from its VIEs, which may result in deconsolidation of the VIEs.

F-37

Table of Contents

51JOB, INC.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016, 2017 AND 2018
(Amounts expressed in thousands of RMB and US$, except share and per share data)

18. CERTAIN RISKS AND CONCENTRATION (Continued)

In addition, any change in interpretation of current laws or any future laws affecting the determination of whether a VIE is a 

domestic or foreign-invested company may materially impact the viability of the Group’s current corporate structure, corporate 
governance and business operations in many aspects. For example, the first draft of the PRC Foreign Investment Law published by the 
PRC Ministry of Commerce on January 19, 2015 (“First Draft FIL”) tended to deem VIEs as entities with foreign investment, and as a 
result, the Group’s VIEs and subsidiaries in which these VIEs have direct or indirect equity ownership could be subject to the 
restrictions on foreign investment. On January 29, 2019, the National People’s Congress published the second draft of the PRC 
Foreign Investment Law (“FIL”), which was voted and passed on March 15, 2019 and will come into effect on January 1, 2020. 
Compared with the First Draft FIL in 2015, the scope of foreign investment in the FIL is significantly narrower and limited to the 
establishment of foreign-invested enterprises by foreign investors in China by means of new set-up or merger/acquisitions. The FIL no 
longer includes “control or own interests of domestic enterprises by contract, trust or other means” within the scope of foreign 
investment, while still providing the “catch-all clause” to include any investments made by foreign investors in China through other 
means as provided by laws, administrative regulations or State Council provisions. Therefore, although the FIL does not clearly deem 
VIEs as foreign-invested enterprises, it is possible that future regulations or interpretations may provide otherwise, as a result of 
which, the Group’s business, operating results and financial condition may be adversely affected.

19. RELATED PARTY TRANSACTION AND BALANCES

The Company has entered into royalty agreements with Recruit Management Solutions Co., Ltd. (“RMS”) and Recruit Career 

Co., Ltd. (“RCC”), which are wholly owned subsidiaries of Recruit Holdings Co., Ltd. (“Recruit”), for the use of training and online 
assessment materials. Recruit is a shareholder of the Company. The royalty fees charged by RMS were RMB152, RMB270 and 
RMB285 during the years ended December 31, 2016, 2017 and 2018, respectively. The royalty fees charged by RCC were RMB60, 
RMB20 and RMB14 during the years ended December 31, 2016, 2017 and 2018, respectively. As of December 31, 2017 and 2018, 
the royalty payables due to RMS were RMB68 and RMB81, respectively. As of December 31, 2017 and 2018, the royalty payables 
due to RCC were RMB0.5 and RMB2, respectively.

F-38

Exhibit 4.15

(English Translation)

Supplementary Agreement III to the Domain Name License Agreement

This Supplementary Agreement is made and entered into by and between the following two parties in Shanghai, China on August 14, 
2018:

Licensor:

51net.com Inc., which is a company organized under the laws of the British Virgin Islands with its registered office at 
c/c Vistra Corporate Services Centre, Wickhams Cay II, Road Town, Tortola, VG1110, British Virgin Islands. The 
Licensor has legally obtained and owns the domain name under this Agreement.

Licensee:

Qianjin Network Information Technology (Shanghai) Co., Ltd., which is a company duly registered, organized and 
validly existing under PRC laws.

Whereas:

1.

The Domain Name License Agreement entered into by both parties on August 15, 2000 has a term of two years.

2. Under the Supplementary Agreement to the Domain Name License Agreement entered into by both parties on August 15, 2002, 

the term was extended until August 14, 2010.

3. Under the Supplementary Agreement II to the Domain Name License Agreement entered into by both parties on August 15, 

2010, the term was extended until August 14, 2018.

Through negotiation, both parties agree to enter into the following supplementary agreement:

a. Under provision 9.2 of the original Domain Name License Agreement, both parties agree on the basis of provision 3 of this 

Supplementary Agreement to extend the term for another ten years until August 14, 2028.

b. All other provisions of the original Domain Name License Agreement are unchanged.

c. This Supplementary Agreement is an integral part of the original Domain Name License Agreement and has the same legal effect. 

This Agreement is effective upon receipt of the signature and seal of the authorized representatives.

Licensor: 51net.com Inc.

Signature of Authorized Representative: For and on behalf of 51net.com Inc.:
Name/Position:

/s/ Rick Yan

Party B: Qianjin Network Information Technology (Shanghai) Co., Ltd.

[Company Seal of Qianjin Network Information Technology (Shanghai) Co., Ltd.]

Signature of Authorized Representative:
Name/Position:

List of Subsidiaries and Affiliated Entities of 51job, Inc.

Exhibit 8.1

Name
51net Beijing
51net HR
Lagou Information Limited
51net.com Inc.
Lagou Information HongKong Limited
Beijing Lagou Network Technology Co., Ltd.
Beijing Lagou Science and Technology Co., Ltd.
Beijing Qian Cheng Si Jin Advertising Co., Ltd.
Beijing Run An Information Consultancy Co., Ltd.
Beijing Zhiding Youyuan Management Consulting Co., Ltd.
Ningbo Yijian Network Science and Technology Co., Ltd.
Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd.
Qianjin Network Information Technology (Shanghai) Co., Ltd.
Qianjin Zhong Cheng Technology (Wuhan) Co., Ltd.
Shanghai Qianjin Advertising Co., Ltd.
Shanghai Qianjin Zhong Cheng Human Resources Co., Ltd.
Shanghai Wang Cai Advertising Co., Ltd.
Shanghai Wang Ju Advertising Co., Ltd.
Shanghai Wang Ju Human Resource Consulting Co., Ltd.
Shanghai Yishu Information Technology Co., Ltd.
Shenzhen City Huiyuan Cultural Industry Communication Co., Ltd.
Wang Jin Information Technology (Shanghai) Co., Ltd.
Wanyi (Shanghai) Internet Information Service Co., Ltd.
Wuhan Mei Hao Qian Cheng Advertising Co., Ltd.
Wuhan Wang Cai Information Technology Co., Ltd.

Jurisdiction of
Incorporation

Cayman Islands
Cayman Islands
Cayman Islands
British Virgin Islands
Hong Kong
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC

CERTIFICATION BY THE PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 12.1

I, Rick Yan, certify that:

1. I have reviewed this annual report on Form 20-F of 51job, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with 
respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in 
this report;

4. The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report 
based on such evaluation; and

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the 

period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s 
internal control over financial reporting; and

5. The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the 
equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 

reporting which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial 
information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

company’s internal control over financial reporting.

Date: March 29, 2019

/s/ Rick Yan

By:
Name: Rick Yan
Title: President and Chief Executive Officer

CERTIFICATION BY THE PRINCIPAL FINANCIAL OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 12.2

I, Kathleen Chien, certify that:

1. I have reviewed this annual report on Form 20-F of 51job, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with 
respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in 
this report;

4. The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed 
under our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our 
conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report 
based on such evaluation; and

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the 

period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s 
internal control over financial reporting; and

5. The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the 
equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial 

reporting which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial 
information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

company’s internal control over financial reporting.

Date: March 29, 2019

/s/ Kathleen Chien

By:
Name: Kathleen Chien
Title: Chief Operating Officer and Acting Chief Financial Officer

CERTIFICATION BY THE PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of 51job, Inc. (the “Company”) on Form 20-F for the year ended December 31, 2018 as 

filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Rick Yan, Chief Executive Officer of the 
Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to 
my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

Exhibit 13.1

operations of the Company.

Date: March 29, 2019

/s/ Rick Yan

By:
Name: Rick Yan
Title:

President and Chief Executive Officer

CERTIFICATION BY THE PRINCIPAL FINANCIAL OFFICER
PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of 51job, Inc. (the “Company”) on Form 20-F for the year ended December 31, 2018 as 
filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Kathleen Chien, Chief Financial Officer of 
the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that 
to my knowledge:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of 

Exhibit 13.2

operations of the Company.

Date: March 29, 2019

/s/ Kathleen Chien

By:
Name: Kathleen Chien
Title: Chief Operating Officer and Acting Chief Financial 

Officer

Exhibit 15.1

[Maples Group letterhead]

Our ref          MPT/303788-000002/14438193v1

51job, Inc.
Building 3, No. 1387, Zhang Dong Road
Shanghai 201203
People’s Republic of China

29 March 2019

Dear Sir and Madam,

Re: 51job, Inc.

We have acted as legal advisors as to the laws of the Cayman Islands to 51job, Inc., an exempted limited liability company 
incorporated in the Cayman Islands (the “Company”), in connection with the filing by the Company with the United States Securities 
and Exchange Commission of an annual report on Form 20-F for the year ended December 31, 2018.

We hereby consent to the reference of our name under the heading “Additional Information — Taxation — Cayman Islands Taxation”
in the Form 20-F.

Yours faithfully

/s/ Maples and Calder (Hong Kong) LLP

Maples and Calder (Hong Kong) LLP

[Jun He Law Offices letterhead]

51job, Inc.
Building 3
No. 1387, Zhang Dong Road
Shanghai 201203, People’s Republic of China

Dear Sirs,

Exhibit 15.2

March 29, 2019

We consent to the reference to our firm under the headings “Key Information - Risk Factors,” “Information on the Company -
Organizational Structure,” “Operating and Financial Review and Prospects - Operating Results - Critical Accounting Policies” and 
“Major Shareholders and Related Party Transactions - Related Party Transactions” in 51job, Inc.’s Annual Report on Form 20-F for 
the year ended December 31, 2018, which will be filed with the Securities and Exchange Commission in the month of March 2019.

Yours faithfully,

/s/ CUI Li Xin

Jun He Law Offices

[PricewaterhouseCoopers Zhong Tian LLP letterhead]

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-162976, No. 333-139596, 
No. 333-124838, No. 333-179526 and No. 333-210736) of 51job, Inc. of our report dated March 29, 2019 relating to the consolidated 
financial statements and the effectiveness of internal control over financial reporting, which appears in this Annual Report on 
Form 20-F.

Exhibit 15.3

/s/ PricewaterhouseCoopers Zhong Tian LLP

PricewaterhouseCoopers Zhong Tian LLP
Shanghai, the People’s Republic of China
March 29, 2019

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