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51job, Inc.

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FY2014 Annual Report · 51job, Inc.
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 
FORM 20-F 

_____________________________________________________________________________ 

 (Mark One) 
  REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 

_____________________________________________________________________________ 

  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

OR 

For the fiscal year ended December 31, 2014 
OR 

  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the transition period from _____________________ to _____________________ 
OR 

 

SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

Date of event requiring this shell company report _____________________ 

_____________________________________________________________________________ 

Commission file number: 000-50841 
_____________________________________________________________________________ 
51job, Inc. 
(Exact name of Registrant as specified in its charter) 
N/A 
(Translation of Registrant’s name into English) 
Cayman Islands 
(Jurisdiction of incorporation or organization) 
Building 3 
No. 1387, Zhang Dong Road 
Shanghai 201203 
People’s Republic of China 
(Address of principal executive offices) 

Rick Yan, Chief Executive Officer 
Telephone: +86-21-6160-1888 
Facsimile: +86-21-6879-6233 
Building 3 
No. 1387, Zhang Dong Road 
Shanghai 201203 
People’s Republic of China 
(Name, telephone, e-mail and/or facsimile number and address of company contact person) 

_____________________________________________________________________________ 

Securities registered or to be registered pursuant to Section 12(b) of the Act: 

Title of Each Class 
Common shares, par value US$0.0001 per share* 

Name of Each Exchange on Which Registered 
The NASDAQ Stock Market LLC 
(The NASDAQ Global Select Market) 

* Not for trading but only in connection with the listing of American depositary shares, or ADSs, on the NASDAQ Stock Market LLC. The 
ADSs are registered under the Securities Act of 1933, as amended, pursuant to a registration statement on Form F-6. Accordingly, the ADSs 
are exempt from registration under Section 12(b) of the Securities Exchange Act of 1934, as amended, pursuant to Rule 12a-8 thereunder. 
Each ADS represents the right to receive one common share of the Registrant. 

Securities registered or to be registered pursuant to Section 12(g) of the Act: 
None. 
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:   
None. 
_____________________________________________________________________________ 

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report: 
59,004,772 common shares, par value US$0.0001 per share. 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes     No 
If this is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange 
Act of 1934.     Yes     No 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the 
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 
days.    Yes     No 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be 
submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant 
was required to submit and post such files).     Yes     No 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large 
accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):
 Large accelerated filer   
Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing: 
 International Financial Reporting Standards as issued by the International Accounting Standards Board 
 U.S. GAAP 
If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow. 
 Item 17     Item 18 
If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes     No 

 Non-accelerated filer 

 Accelerated filer 

 Other 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
TABLE OF CONTENTS 

INTRODUCTION ......................................................................................................................................  
FORWARD-LOOKING STATEMENTS ...................................................................................................  

PART I   

Item 1. 
Item 2. 
Item 3. 
Item 4. 
Item 4A. 
Item 5. 
Item 6. 
Item 7. 
Item 8. 
Item 9. 
Item 10. 
Item 11. 
Item 12. 

Identity of Directors, Senior Management and Advisers ............................................. 
Offer Statistics and Expected Timetable ...................................................................... 
Key Information .......................................................................................................... 
Information on the Company ....................................................................................... 
Unresolved Staff Comments ........................................................................................ 
Operating and Financial Review and Prospects ........................................................... 
Directors, Senior Management and Employees ........................................................... 
Major Shareholders and Related Party Transactions ................................................... 
Financial Information .................................................................................................. 
The Offer and Listing .................................................................................................. 
Additional Information ................................................................................................ 
Quantitative and Qualitative Disclosures About Market Risk ..................................... 
Description of Securities Other than Equity Securities................................................ 

PART II 

Defaults, Dividend Arrearages and Delinquencies ...................................................... 
Item 13. 
Material Modifications to the Rights of Security Holders and Use of Proceeds.......... 
Item 14. 
Item 15. 
Controls and Procedures .............................................................................................. 
Item 16A.  Audit Committee Financial Expert .............................................................................. 
Item 16B.  Code of Ethics ............................................................................................................. 
Principal Accountant Fees and Services ...................................................................... 
Item 16C. 
Item 16D.  Exemptions from the Listing Standards for Audit Committees ................................... 
Purchases of Equity Securities by the Issuer and Affiliated Purchasers ...................... 
Item 16E. 
Item 16F. 
Change in Registrant’s Certifying Accountant ............................................................. 
Item 16G.  Corporate Governance ................................................................................................. 
Item 16H.  Mine Safety Disclosure ................................................................................................ 

PART III 

Item 17. 
Item 18. 
Item 19. 

Financial Statements .................................................................................................... 
Financial Statements .................................................................................................... 
Exhibits ........................................................................................................................ 

Page 

ii 
iii 

1 
1 
1 
24 
38 
38 
54 
61 
64 
65 
66 
72 
73 

75 
75 
75 
75 
76 
76 
76 
76 
77 
77 
77 

78 
78 
78 

i 

 
 
 
 
 
 
 
 
 
 
INTRODUCTION 

Unless otherwise indicated, references in this annual report to: 

 

 

 

 

 

 

 

“ADRs” are to the American depositary receipts that evidence our ADSs; 
“ADSs” are to our American depositary shares, each of which represents one common share; 
“China” or the “PRC” are to the People’s Republic of China, excluding for the purpose of this annual 
report Hong Kong, Macau and Taiwan; 
“RMB” are to Renminbi, the legal currency of the PRC; 
“shares” or “common shares” are to our common shares, with par value US$0.0001 per share; 
“U.S. GAAP” are to the generally accepted accounting principles in the United States of America; and   
“US$” are to U.S. dollars, the legal currency of the United States of America. 

Unless the context indicates otherwise, “we,” “us,” “our company,” “our” and “51job” refer to 51job, Inc., its 

predecessor entities and subsidiaries, and, in the context of describing our operations, also include our affiliated 
entities. 

In addition, unless otherwise indicated, references in this annual report to: 

 

 

 

 

 

 

 

 

 

“51net” are to 51net.com Inc.; 
“AdCo” are to Shanghai Qianjin Advertising Co., Ltd.; 
“Qian Cheng” are to Beijing Qian Cheng Si Jin Advertising Co., Ltd.; 
“Run An” are to Beijing Run An Information Consultancy Co., Ltd.; 
“Tech JV” are to Qianjin Network Information Technology (Shanghai) Co., Ltd.; 
“Wang Cai AdCo” are to Shanghai Wang Cai Advertising Co., Ltd.; 
“Wang Ju” are to Shanghai Wang Ju Human Resource Consulting Co., Ltd.; 
“WFOE” are to Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd.; and 
“Wuhan AdCo” are to Wuhan Mei Hao Qian Cheng Advertising Co., Ltd. 

Any discrepancies in any table between the amounts identified as total amounts and the sum of the amounts 

listed therein are due to rounding. 

This annual report contains translations of certain Renminbi amounts into U.S. dollar amounts at specified rates 

solely for your convenience. All translations from Renminbi to U.S. dollars were made at the noon buying rate in 
New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve Board, which 
was RMB6.2046 to US$1.00 on December 31, 2014. For further information on exchange rates, see “Item 3. — Key 
Information — Selected Financial Data — Exchange Rate Information.” 

This annual report on Form 20-F includes our audited consolidated statement of operations and comprehensive 
income data for the years ended December 31, 2012, 2013 and 2014, and audited consolidated balance sheet data as 
of December 31, 2013 and 2014. 

ii 

 
 
 
 
 
 
 
 
 
 
FORWARD-LOOKING STATEMENTS 

This annual report on Form 20-F contains statements of a forward-looking nature. These statements are made 

within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, and as 
defined in the Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements 
by terminology such as “may,” “will,” “should,” “is/are likely to,” “expect,” “intend,” “aim,” “plan,” “anticipate,” 
“believe,” “estimate,” “predict,” “potential,” “continue” or the negative of these terms or other comparable 
terminology. The accuracy of these statements may be impacted by a number of business risks and uncertainties that 
could cause actual results to differ materially from those projected or anticipated, including the following risks: 

  market acceptance of our services; 

 

 

 

 

 

 

 

 

 

 

 

 

 

our ability to expand into other recruitment and human resource services such as business process 
outsourcing; 
our ability to control our operating costs and expenses; 
our potential need for additional capital and the availability of such capital; 
behavioral and operational changes of our customers in meeting their human resource needs as they 
respond to evolving social, economic, regulatory and political changes in China as well as stock market 
volatilities; 
changes in our management team and other key personnel; 
introduction by our competitors of new or enhanced products and services; 
price competition in the market for the various human resource services that we provide in China; 
seasonality of our business; 
fluctuations in the value of the Renminbi against the U.S. dollar and other currencies; 
our ability to develop or introduce new products and services outside of the human resources industry; 
acquisitions or investments we have made or will make in the future; 
fluctuations in general economic conditions; and 
other risks outlined in our filings with the Securities and Exchange Commission, or the SEC, including 
this annual report on Form 20-F and any amendments thereto. 

These risks are not exhaustive. You should read these statements in conjunction with the risks disclosed in 
“Item 3. — Key Information — Risk Factors” of this annual report and other risks outlined in our other filings with 
the SEC. Moreover, we operate in an emerging and evolving environment. New risks may emerge from time to time, 
and it is not possible for our management to predict all risks, nor can we assess the impact of such risks on our 
business or the extent to which any risk, or combination of risks, may cause actual results to differ materially from 
those contained in any forward-looking statements. Except as required by law, we undertake no obligation to update 
or revise publicly any forward-looking statements, whether as a result of new information, future events or 
otherwise. 

iii 

 
 
 
 
PART I 

ITEM 1. 

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS 

Not applicable. 

ITEM 2. 

OFFER STATISTICS AND EXPECTED TIMETABLE 

Not applicable. 

ITEM 3. 

KEY INFORMATION 

A.  Selected Financial Data 

The following tables present the selected consolidated financial information for our company. The selected 
consolidated statement of operations and comprehensive income data for the years ended December 31, 2012, 2013 
and 2014, and the selected consolidated balance sheet data as of December 31, 2013 and 2014, are derived from our 
audited consolidated financial statements, which are included in this annual report beginning on page F-1. The 
selected consolidated statement of operations and comprehensive income data for the years ended December 31, 
2010 and 2011, and the selected consolidated balance sheet data as of December 31, 2010, 2011 and 2012 have been 
derived from our audited consolidated financial statements, which are not included in this annual report. You should 
read the following information in conjunction with the consolidated financial statements and the related notes 
included elsewhere in this annual report and “Item 5. — Operating and Financial Review and Prospects.” Our 
consolidated financial statements are prepared and presented in accordance with U.S. GAAP. The historical results 
presented below do not necessarily indicate results expected for any future period. 

For the year ended December 31, 

2010 
RMB 

2011 
RMB 

2012 
RMB 

2013 
RMB 

2014 
RMB 

2014 
US$ 

(in thousands, except share, per share and per ADS data) 

Selected Consolidated Statement of 
Operations and Comprehensive 
Income Data: 

Revenues: 

Online recruitment services ..............
Print advertising ...............................
Other human resource related 

543,045 
277,645 

803,004 
208,365 

943,432 
105,309 

1,084,448 
51,023 

1,248,101 
14,247 

revenues ........................................

269,305 

358,730 

463,508 

541,270 

634,945 

Total revenues ......................................
Net revenues ........................................
Cost of services(1) .................................
Gross profit ..........................................
Operating expenses(1): 

1,089,995 
1,032,219 
(345,865) 

1,370,099 
1,299,678 
(370,661) 

1,512,249 
1,447,338 
(405,233) 

1,676,741 
1,608,668 
(442,454) 

1,897,293 
1,832,453 
(496,000) 

686,354 

929,017 

1,042,105 

1,166,214 

1,336,453 

201,157 
2,296 

102,335 

305,788 
295,338 
(79,941) 

215,397 

Sales and marketing .........................
General and administrative...............

(277,543) 
(136,647) 

(329,466) 
(158,355) 

(370,100) 
(186,460) 

(459,802) 
(217,765) 

(563,565) 
(249,275) 

(90,830) 
(40,176) 

Total operating expenses ......................

(414,190) 

(487,821) 

(556,560) 

(677,567) 

(812,840) 

(131,006) 

Income from operations .......................
Income before income tax expense ......
Income tax expense ..............................

272,164 
291,742 
(57,081) 

Net income ...........................................

234,661 

441,196 
467,564 
(81,056) 

386,508 

485,545 
565,685 
(95,579) 

470,106 

488,647 
600,948 
(100,308) 

523,613 
551,945 
(113,035) 

500,640 

438,910 

84,391 
88,957 
(18,218) 

70,739 

Earnings per share: 

Basic.................................................
Diluted .............................................

4.23 
4.13 

6.81 
6.54 

8.17 
7.92 

8.55 
8.33 

7.51 
7.35 

1.21 
1.18 

Weighted average number of 

common shares outstanding: 
Basic................................................. 55,485,256 
Diluted ............................................. 56,814,503 

56,754,240 
59,067,424 

57,510,591 
59,375,123 

58,551,925 
60,069,197 

58,475,397 
59,691,993 

58,475,397 
59,691,993 

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2010 
RMB 

2011 
RMB 

As of December 31, 
2013 
2012 
RMB 
RMB 

(in thousands) 

2014 
RMB 

2014 
US$ 

Selected Consolidated Balance 

Sheet Data: 

Assets: 

Cash .................................................
Short-term investments ....................
Total current assets ...........................
Total non-current assets ....................

1,192,888 
406,943 
1,760,110 
227,900 

783,699 
1,270,343 
2,312,891 
245,145 

1,122,557 
1,408,845 
2,887,443 
353,919 

1,065,543 
2,081,964 
3,580,622 
542,369 

1,074,096 
3,420,650 
5,045,764 
535,956 

Total assets ...........................................

1,988,010 

2,558,036 

3,241,362 

4,122,991 

5,581,720 

Liabilities: 

Total current liabilities .....................
Convertible senior notes ...................
Other non-current liabilities .............

Total liabilities .....................................
Shareholders’ equity: 

Common shares ................................
Additional paid-in capital .................
Total shareholders’ equity ....................

Total liabilities and shareholders’ 

331,571 
— 
1,583 

333,154 

450,489 
— 
1,972 

452,461 

573,349 
— 
1,985 

575,334 

785,889 
— 
5,983 

963,974 
1,111,207 
12,593 

791,872 

2,087,774 

47 
997,933 
1,654,856 

47 
1,061,819 
2,105,575 

48 
1,152,174 
2,666,028 

48 
1,316,713 
3,331,119 

48 
1,040,639 
3,493,946 

173,113 
551,309 
813,230 
86,380 

899,610 

155,365 
179,094 
2,030 

336,489 

8 
167,720 
563,121 

equity ...............................................

1,988,010 

2,558,036 

3,241,362 

4,122,991 

5,581,720 

899,610 

______________________ 
(1) 

Share-based compensation was included in the consolidated statement of operations and comprehensive income data as follows: 

For the year ended December 31, 

2010 
RMB 

2011 
RMB 

2012 
RMB 

2013 
RMB 

2014 
RMB 

2014 
US$ 

Cost of services .....................................
Operating expenses: 

(4,082) 

(6,084) 

(in thousands) 
(7,870) 

(10,391) 

(12,997) 

(2,095) 

Sales and marketing ..........................
General and administrative................

(3,509) 
(16,371) 

(5,230) 
(26,660) 

(6,766) 
(35,902) 

(8,933) 
(45,534) 

(11,173) 
(57,210) 

(1,800) 
(9,221) 

Exchange Rate Information 

We publish our financial statements in Renminbi. This annual report contains translations of certain Renminbi 

amounts into U.S. dollars at specified rates solely for your convenience. All translations from Renminbi to U.S. 
dollars were made at the noon buying rate in New York for cable transfers of Renminbi as certified for customs 
purposes by the Federal Reserve Board, which was RMB6.2046 to US$1.00 on December 31, 2014. The noon 
buying rate on March 27, 2015 was RMB6.2145 to US$1.00. We make no representation that the Renminbi or U.S. 
dollar amounts referred to in this annual report could have been or could be converted into U.S. dollars or Renminbi, 
as the case may be, at any particular rate, the rates stated below, or at all. See “Item 3. — Key Information — Risk 
Factors — Risks Related to Doing Business in China — Governmental control of currency conversion may affect the 
value of your investment” and “— The fluctuation of the Renminbi may materially and adversely affect your 
investment” as well as “Item 11. — Quantitative and Qualitative Disclosures about Market Risk — Foreign 
Exchange Risk” for discussions on our foreign exchange risk and the effects of currency control and fluctuating 
exchange rates on the value of our ADSs. 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table sets forth information regarding the noon buying rates for the periods indicated. The source 

of these rates is the Federal Reserve Statistical Release. 

Noon buying rate of Renminbi per U.S. dollar 

Period 
2010 .........................................................................
2011 .........................................................................
2012 .........................................................................
2013 .........................................................................
2014 .........................................................................
September ............................................................
October ................................................................
November ............................................................
December ............................................................

Period-end 
6.6000 
6.2939 
6.2301 
6.0537 
6.2046 
6.1380 
6.1124 
6.1429 
6.2046 

2015 

January ................................................................
February ..............................................................
March (through March 27) ..................................

6.2495 
6.2695 
6.2145 

Average(1) 
6.7603 
6.4475 
6.2990 
6.1412 
6.1704 
6.1382 
6.1251 
6.1249 
6.1886 

6.2181 
6.2518 
6.2422 

Low 
6.8330 
6.6364 
6.3879 
6.2438 
6.2591 
6.1495 
6.1385 
6.1429 
6.2256 

6.2535 
6.2695 
6.2741 

High 
6.6000 
6.2939 
6.2221 
6.0537 
6.0402 
6.1266 
6.1107 
6.1117 
6.1490 

6.1870 
6.2399 
6.1955 

______________________ 
(1)  Annual averages are calculated from month-end rates. Monthly averages are calculated using the average of the daily rates during the 

relevant period. 

B.  Capitalization and Indebtedness 

Not applicable. 

C.  Reasons for the Offer and Use of Proceeds 

Not applicable. 

D.  Risk Factors 

Risks Related to Our Business 

Because we face significant competition in all of our businesses, we may lose market share and our results of 
operations may be materially and adversely affected. 

We face significant competition in our online recruitment services and our other human resource related 
services businesses. Our online recruitment services, conducted through www.51job.com, face intense competition 
from other dedicated job search websites such as Zhaopin.com, ChinaHR.com and Cjol.com, as well as from local 
job search websites. In addition, local job fair organizers have developed or acquired online capabilities. 

Our other human resource related services face significant competition from a variety of Chinese and foreign 

firms in all of our markets, including certain firms that compete with us in the market for online recruitment. In 
addition, some of the competitors we encounter in our business process outsourcing business are affiliated with local 
government agencies and have licenses to provide a wider range of services than we do. The competition in the 
training services market is currently highly fragmented and primarily made up of small, local training firms, but we 
could face increased competition should there be a consolidation of these training firms. 

Many of our competitors or potential competitors have long operating histories, have international strategic 

partners, have local government sponsorship, may have greater financial, management, technological development, 
sales, marketing and other resources than we do, and may be able to adopt our business model. As a result of 
competition, we may experience reduced margins, loss of market share or less use of our services by job seekers and 
employers. We cannot assure you that existing or future competitors will not develop or offer services and products 
which provide significant performance, price, creative or other advantages over our services. If we are unable to 
compete effectively with current or future competitors as a result of these or other factors, our market share and our 
results of operations may be materially and adversely affected. 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
New competitors face low entry barriers to our industries, and successful entry by new competitors may 
cause us to lose market share and materially and adversely affect our results of operations. 

In the future, we may face competition from new entrants in the recruitment advertising industry and other 

human resource industries in which we operate. We may face greater competition from Internet portals and search 
engines, dedicated recruitment advertising websites, professional and social networking platforms, online classified 
websites and other human resource services providers who may enter the market for any or all of our services. For 
example, LinkedIn, a leading professional network, introduced a Chinese language version of their website in China 
in February 2014. Our businesses are characterized by relatively low start-up and fixed costs, modest capital 
requirements, short start-up lead times and an absence of significant proprietary technology that would prevent or 
significantly inhibit new competitors. As a result, potential market entrants, both in China and from abroad, face 
relatively low barriers to entry to all of our businesses and in all of our markets. In addition, we believe that our 
markets are underpenetrated, and that competitors could acquire significant numbers of corporate customers and 
individual users within a relatively short period of time. Increased competition could result in a loss of market share 
and revenues, and have a material adverse effect on our business, financial condition and results of operations. 

A slowdown or adverse development in the PRC economy may have a material and adverse impact on our 
customers, demand for our services and our business. 

Substantially all of our operations are conducted in China and a significant majority of our revenues are 
generated from providing recruitment advertising services for PRC businesses or affiliates of foreign firms operating 
in China. In an environment of slower economic growth or recession, employers may take actions such as hiring 
fewer permanent employees, engaging in hiring freezes, reducing the number of employees and curtailing spending 
on online recruitment services and other human resource related services. If there are slowdowns or other adverse 
developments in China’s economic growth, our business, financial condition, results of operations and cash flow may 
be materially and adversely affected. 

If the use of online advertising to conduct recruitment does not achieve broader acceptance in China, we 
may be unable to expand our online recruitment business. 

We generate a majority of our revenues from online recruitment services, which are targeted toward employers 

and job seekers who use the Internet. We believe that the use of online advertising services by employers for 
recruitment remains relatively low in China, particularly for small and medium sized enterprises. Other informal 
recruitment channels, such as job fairs, personal referrals and professional networks, are also commonly utilized by 
the private sector in China. We face challenges in promoting greater use of online advertising, which involves, 
among other things, significant changes in the way that employers disseminate information about jobs, the way that 
prospective employees search and apply for jobs, and the way in which hiring decisions are made. In addition, while 
China is acknowledged to possess the largest online population in the world, the use of the Internet as a commercial 
medium has a short history, and China’s Internet penetration rate is low relative to most developed countries. 
Moreover, telecommunication capacity constraints, unless they are resolved, may impede further development of the 
Internet to the extent that users experience delays, transmission errors and other difficulties. Any negative 
perceptions as to the effectiveness of online recruitment services, or online advertising in general, or any significant 
failure of the Internet to gain acceptance as a medium for recruitment, may adversely affect our online recruitment 
services business. We cannot assure you that online recruitment advertising will achieve broader acceptance in China. 
Any significant failure of advertising to gain acceptance among employers and job seekers may adversely affect our 
ability to expand our online recruitment business. 

The market for other human resource related services, including business process outsourcing, remains in 
the early development stage in China, and we may be unable to expand such existing services or successfully 
develop new services in this area. 

We believe the market for other human resource related services, including business process outsourcing, is at 
an early stage of development in China. Many employers are unfamiliar with these services and may not accept the 
value proposition of these service offerings. Processing, tracking, collecting and remitting funds to the applicable 
regulatory agencies, employees and other third parties are complex operations, and many employers may not trust us 
with employee data or to make representations and cash payments on their behalf. As such, companies may not be 
willing to use our services for significant administrative functions and may instead choose to continue to perform 
such operations in-house. 

If we are unable to extend our nationwide capability, effectively monitor ongoing changes in PRC laws and 

regulations, acquire, develop and use up-to-date business and management technology and software, including 
advanced computer and technology systems that could require significant capital expenditures, and maintain the 

4 

 
 
 
 
 
 
 
 
integrity and security of our systems and process flow, we may be unable to expand our business process outsourcing 
operations or gain wider customer acceptance for these services. In addition, we rely on a number of third party 
service providers, including couriers, agents and banks. Failure by these providers, for any reason, to deliver their 
services in a timely and accurate manner could result in significant disruptions to our business process outsourcing 
operations, impact our client relationships, harm our brand and result in significant penalties or liabilities to us. 

In addition, as part of our strategy to be a “one-stop” human resource services provider, we cross-promote our 

other human resource related services among our online recruitment services customers from time to time. However, 
we cannot assure you that such cross-promotion strategy will be effective or generate revenues as we expect. 
Furthermore, we may decide to develop new services in the area of other human resource related services. We cannot 
assure you that we will be able to deliver new products or services on a commercially viable basis or in a timely 
manner, or at all. If any of our efforts to cross-promote, develop or operate new human resource related services are 
unsuccessful, our financial condition and results of operations may be materially and adversely affected. 

Our business process outsourcing services may be adversely impacted by changes in PRC regulations and 
policies. In addition, new and future government regulations may significantly increase the number of labor 
disputes, which may result in higher operating costs. 

The PRC Labor Contract Law, which became effective on January 1, 2008 and its amendment which became 

effective on July 1, 2013, establishes restrictions and increases costs for employers, including specific provisions 
related to fixed-term employment contracts, temporary employment, probation, consultation with the labor union and 
employee assembly, employment without a contract, dismissal of employees, compensation upon termination and 
overtime work, and collective bargaining. In addition, under the Regulations on Paid Annual Leave for Employees, 
which became effective on January 1, 2008, employees who have served more than one year for an employer are 
entitled to a paid vacation ranging from five to fifteen days, depending on their length of service. On October 28, 
2010, the National People’s Congress of China promulgated the PRC Social Insurance Law, which became effective 
on July 1, 2011. The PRC Social Insurance Law specifies that the PRC establishes a social insurance system 
including basic pension insurance, basic medical insurance, work-related injury insurance, unemployment insurance 
and maternity insurance. 

We provide business process outsourcing services for human resource administrative functions, in particular 

social insurance and benefits services, for employers. Our business process outsourcing services are designed to 
assist employers to be compliant with PRC regulations and policies that continually change. Changes in regulations 
could affect the extent and type of benefits employers are required to provide employees and the procedures, 
processes and documentation required by local government authorities to administer these benefits. Such changes 
could reduce or eliminate the need for some of our services. New or additional requirements could also increase our 
cost to provide our services. For example, effective March 1, 2014, the Interim Provisions on Labor Dispatch, which 
was promulgated by the PRC Ministry of Human Resources and Social Security, or the MHRSS, clarified the use of 
the labor dispatch employment model, required revisions to the content in labor dispatch contracts and instituted a 10% 
maximum limit of labor dispatch employees to total workforce for companies in China. As a result of this new 
regulation, we undertook adjustments to our business process outsourcing systems, processes and procedures, and the 
greater staff resources directed to these efforts slowed new customer rollout of our business process outsourcing 
services in 2014. Any failure by us to be updated and knowledgeable on regulatory changes and to inform, educate 
and assist our clients regarding new or revised regulations that impact them could materially damage our brand and 
reputation. In addition, any failure by us to modify our business process outsourcing services in a timely fashion in 
response to regulatory changes could materially and adversely affect our results of operations. 

In addition, since the PRC Labor Contract Law became effective, we have observed an increase in the number 

of labor disputes between employers and workers relating to its interpretation and application. The resolution of such 
labor disputes may require significant costs and resources, including the time our personnel spend dealing with 
increased human resource administration and legal issues for which we may not be compensated. If we incur higher 
operating costs for our business process outsourcing business, our results of operations could be materially and 
adversely affected. 

We may face greater risks of doubtful receivables as our business process outsourcing operations grow. 

In providing our business process outsourcing services to enterprises, due to the difference in timing between 

cash receipts and remittances, we may receive from time to time short-term deposits and advances in client funds 
and/or make short-term prepayments on behalf of our customers to be reimbursed to us. As our business process 
outsourcing operations have grown, our receivables have increased. We cannot assure you that we will be able to 
collect payment or reimbursement fully, or in a timely manner, on receivables from our business processing 
outsourcing services customers. As a result, we may face a greater risk of non-payment of these receivables, and as 

5 

 
 
 
 
 
 
 
our business process outsourcing operations increase in scale, we may need to make increased provisions for 
doubtful accounts. If we are unable to successfully manage our receivables, our results of operations and financial 
condition may be materially and adversely affected. 

We are subject to potential legal liability from both employers and job seekers with respect to our other 
human resource related services, in particular our executive search and business process outsourcing 
businesses. 

We are exposed to potential claims associated with the recruitment process, including claims by clients seeking 

to hold us liable for recommending a candidate who subsequently proves to be unsuitable for the position filled, 
claims by current or previous employers of our candidates alleging interference with employment contracts, claims 
by candidates against us alleging our failure to maintain the confidentiality of their employment search or alleging 
discrimination or other violations of employment law or other laws or regulations by our clients, and claims by either 
employers or their workers alleging the failure of our business process outsourcing services to comply with laws or 
regulations relating to employment, employee’s insurance or benefits, individual income taxes or other matters. Any 
such claims, regardless of merit, may force us to participate in time-consuming, costly litigation or investigation, 
divert significant management and staff attention, and damage our reputation and brand names. We do not maintain 
insurance coverage for liabilities arising from claims by employers, employees, candidates or third parties. 

If we are not able to respond successfully to technological or industry developments, our business may be 
materially and adversely affected. 

The market for online products and services is characterized by rapid technological developments, frequent 

launches of new products and services, introductions of new business models, changes in customer needs and 
behavior, and evolving industry standards. If we fail to adapt our products to these developments, our existing online 
recruitment services may become less competitive or obsolete. For example, the number of people accessing the 
Internet through mobile devices, including smartphones, tablets and other hand-held devices, has increased in recent 
years, and we expect this trend to continue as more advanced mobile communications technologies are broadly 
implemented. In order to respond to new developments, we may be required to undertake substantial efforts and 
incur significant costs. In the event that we do not successfully respond to such developments in a timely and 
cost-effective manner, our business may be materially and adversely affected. 

Due to seasonal variations in demand for human resource services, we experience material fluctuations in 
our revenue streams which affect our ability to predict our quarterly results and which may also cause 
quarterly results to vary from period to period. 

We experience material fluctuations in our revenue streams which affect our ability to predict quarterly results. 
For example, in the periods following the Chinese New Year holiday in the first quarter and the National Day holiday 
in October, we historically experience an increase in recruitment activity. During these peak periods, demand for 
recruitment advertising and other human resource related services may or may not rise significantly depending on the 
needs of employers as well as their perceptions of the job market. In addition, the Chinese New Year holiday is based 
on the lunar calendar, which varies from year to year and affects our first quarter results and their comparability to 
financial results of the same quarter in prior years. We have usually observed seasonal campus recruitment activity 
by employers in the fourth quarter of each year but also a general slowdown in overall recruitment activity at 
calendar year end. Due to these factors, our revenues may vary materially from quarter to quarter and quarterly 
results may not be comparable to the corresponding periods of prior years. Such uncertainty makes it difficult for us 
to predict revenues for a particular quarter. Therefore, actual results may differ significantly from our targets or 
estimated quarterly results, which could cause the price of our ADSs to fall. 

We are dependent on our Internet service providers, and we are vulnerable to failures of the Internet, fixed 
line telecommunications networks in China and our technology platform. 

Our online businesses are heavily dependent on the performance and reliability of China’s Internet 
infrastructure, the continual accessibility of bandwidth and servers to our service providers’ networks, and the 
continuing performance, reliability and availability of our technology platform. 

We rely on China Telecommunications Corporation, or China Telecom, and China United Network 
Communications Group Company Limited, or China Unicom, to provide us with bandwidth and server custody 
service for our services. We are unlikely to have any access to alternative networks or services in the event of 
disruptions, failures or other problems with China’s Internet infrastructure or the fixed telecommunications networks 
of China Telecom or China Unicom, or if China Telecom or China Unicom otherwise fail to provide such services. In 
addition, we have no control over the costs of the services provided by China Telecom or China Unicom. If China 

6 

 
 
 
 
 
 
 
 
 
Telecom or China Unicom fails to provide these services, we would be required to seek other providers, and there is 
no assurance that we will be able to find alternative providers willing or able to provide high quality services and 
there is no assurance that such providers will not charge us higher prices for their services. If the prices that we are 
required to pay for Internet services rise significantly, our results of operations could be adversely affected. 

If we are unable to protect or promote our brand names and reputation, our business may be materially and 
adversely affected. 

If we fail to generate a high volume of recruitment advertisements, successfully promote and develop the 
perception of www.51job.com as a “destination site,” undertake effective marketing and promotional activities, and 
generally provide high quality services, we may not be successful in protecting or promoting our brand names and 
reputation in a cost-effective manner or at all. In addition, if job seeker profiles or recruitment advertisements on 
www.51job.com are found to contain inaccurate or false information, the value proposition of www.51job.com as a 
leading online recruitment platform may be weakened. Furthermore, we may be subject to claims by individuals and 
customers seeking to hold us liable for such inaccurate or false information. Any claims, regardless of merit, may 
force us to participate in time-consuming, costly litigation or investigation, divert significant management and staff 
attention, and damage our reputation and brand names. We may dedicate significantly greater resources in the future 
to advertising, marketing and other promotional efforts aimed at building awareness of our brands. Any significant 
damage to our reputation, the perceived quality or awareness of our brand names or services, or any significant 
failure on our part to promote and protect our brand names and reputation could make it more difficult for us to 
successfully attract job seekers, compete for customers or retain qualified personnel, which may have a material 
adverse effect on our business. 

If we are unable to prevent others from using our intellectual property, our business may be materially and 
adversely affected. 

Our intellectual property has been, and will continue to be, subject to various forms of theft and 

misappropriation. Competitors copy and distribute content from our www.51job.com website and from the training 
materials that we use, and utilize misleadingly similar Internet domain names and URLs in an effort to divert Internet 
traffic away from our website. We are also susceptible to others copying our business model and methods. The legal 
protection of trademarks, trade names, copyrighted material, domain names, trade secrets, know-how and other 
forms of intellectual property in the PRC is significantly more limited than in the United States and many other 
countries and may afford us little or no effective protection. Preventing unauthorized use of our intellectual property 
is difficult, time consuming and expensive. Misappropriation of our content, trademarks and other intellectual 
property could divert significant business to our competitors, damage our brand name and reputation, and require us 
to initiate litigation that could be expensive and divert management resources from the operation of our businesses. 

We rely heavily on our senior management team and key personnel, and the loss of any of their services 
could severely disrupt our business. 

Our future success is highly dependent on the ongoing efforts of the members of our senior management and 
key personnel, in particular on Rick Yan, our chief executive officer. We rely heavily on his management skills and 
his expertise in consumer products, marketing and technology. We do not maintain key man life insurance on any of 
our senior management or key personnel. The loss of the services of one or more of our senior executives or key 
personnel, Mr. Yan in particular, may have a material adverse effect on our business, financial condition and results 
of operations. Competition for senior management and key personnel is intense, and the pool of suitable candidates is 
very limited, and we may not be able to retain the services of our senior executives or key personnel, or attract and 
retain senior executives or key personnel in the future. 

In addition, if Mr. Yan, any other members of our senior management or any of our other key personnel joins a 

competitor or forms a competing company, we may not be able to replace them easily and we may lose customers, 
business partners, key professionals and staff members. Each of our senior executives has entered into an 
employment agreement with us, which contains confidentiality and non-competition provisions. In the event of a 
dispute between any of our senior executives and us, we cannot assure you as to the extent, if any, that these 
provisions may be enforceable in the PRC due to uncertainties involving the PRC legal system. 

If we are unable to attract and retain qualified personnel, our business process outsourcing, training and 
executive search businesses may be materially and adversely affected. 

The success of our business process outsourcing, training and executive search services depends heavily on our 

ability to attract and retain skilled personnel. Our business of performing traditional human resource department 
functions such as payroll, benefits and compliance management and related services for customers on an outsourced 

7 

 
 
 
 
 
 
 
 
 
basis depends on having personnel with expertise in local and national PRC government employment regulations, 
payroll management and other human resource department functions. The success of our training business depends 
on personnel with the necessary skills to conduct and support our training seminars and other activities and services 
in this business. Similarly, our ability to provide high quality executive search services depends on a dedicated team 
of consultants with expertise and relationships in the geographic markets and industries in which our clients seek 
candidates. If we are unable to attract and retain critical skilled personnel, our business process outsourcing, training 
and executive search businesses may be materially and adversely affected. 

If we are unable to successfully detect and prevent criminal actions or fraud perpetrated on us, we may be 
subject to liability and financial loss. 

The management of our business process outsourcing services involves the collection of payments from our 
customers and the disbursement of funds on their behalf by our employees and agents. As a result, we are exposed to 
theft, embezzlement and other criminal and fraudulent activity by our employees, our agents and third parties. If we 
are unable to successfully detect and prevent criminal or fraudulent activity, our results of operations and financial 
condition may be materially and adversely affected. 

Our business may suffer if we do not successfully manage our current and potential future growth. 

We have grown significantly since we commenced operations in 1998, and we intend to continue to expand in 

size and increase the number of services we provide. Our anticipated future growth will place demands on our 
management and operations. Our success in managing this growth will depend to a significant degree on the ability 
of our executive officers and other members of senior management to operate effectively both independently and as a 
group, and on our ability to improve and develop our financial and management information systems, controls and 
procedures. In addition, we will have to successfully adapt our existing systems and introduce new systems, expand, 
train and manage our workforce, and improve and expand our sales and marketing capabilities. If we are unable to 
properly manage our operations or our services in existing markets, or the quality of our services deteriorates due to 
mismanagement, we could significantly damage our brand name and reputation, which would adversely affect our 
ability to expand our customer base. 

Because we operate in a new and evolving market, our operating history may not serve as an adequate basis 
to judge our future prospects and results of operations. 

As we operate in a new and rapidly evolving market, we cannot assure you that we will maintain our 

profitability or that we will not incur net losses in the future. We expect that our operating expenses will increase as 
we expand in size and increase the scope of services we provide. Any significant delay or failure to realize 
anticipated revenue growth could result in significant operating losses. We may encounter risks and difficulties 
including our potential failure to: 

 

 

 

implement our business model and strategy and adapt and modify them as needed; 
increase awareness of our brands, protect our reputation and develop customer loyalty; 
anticipate with any degree of certainty the behavioral and operational changes of our customers that have a 
significant impact on our business from time to time as they respond to evolving social, economic, 
regulatory and political and regulatory changes in China; 

  manage our expanding operations and service offerings, including the integration of any future 

acquisitions; 

  maintain adequate control of our expenses; 

 

 

 

adequately and efficiently operate, maintain, upgrade and develop our website and the other systems and 
equipment we utilize in providing our services; 
attract, retain and motivate qualified personnel; and 
anticipate and adapt to changing conditions in the human resource, online and other markets in which we 
operate as well as the impact of any changes in government regulation, mergers and acquisitions involving 
our competitors, technological developments and other significant competitive and market dynamics. 

If we are not successful in addressing any or all of these risks, our business may be materially and adversely 

affected. 

8 

 
 
 
 
 
 
 
 
 
 
 
We may not be able to successfully execute future acquisitions or efficiently manage any acquired business. 

As part of our business expansion strategy, we may pursue acquisitions or investments in certain 
complementary or new businesses. The success of any material acquisition will depend upon several factors, 
including: 

 

 

 

our ability to identify and acquire businesses on a cost-effective basis; 
our ability to integrate acquired personnel, operations, products and technologies into our organization 
effectively; and 
our ability to retain and motivate key personnel and to retain the clients of acquired firms. 

Any such acquisition may require a significant commitment of management time, capital investment and other 

resources. If we are unable to effectively integrate an acquired business or are required to incur restructuring and 
other charges to complete an acquisition, our business, financial condition and results of operations may be 
materially and adversely affected. In addition, if we use our equity securities as consideration for acquisitions, we 
may dilute the value of your ADSs. 

If we choose to develop or introduce new products and services outside of the human resource services 
industry in China, these efforts may not be successful, which could materially and adversely affect our 
financial condition and results of operations. 

To leverage our large sales force and corporate customer base, we may expand the scope of services we provide 
and develop or introduce new products outside of the human resource services industry to increase our revenues. For 
example, in 2007, we entered into an agreement with our shareholder, Recruit Holdings Co., Ltd., or Recruit, a 
leading human resource and information services company in Japan listed on the Tokyo Stock Exchange, to form and 
invest in a new company to provide coupon advertising services in China. However, in 2011, due to changing market 
conditions and operational developments, we recognized a loss from impairment of RMB15.1 million, the total 
amount of our investment, and the coupon advertising company was sold in 2012. In the future, if we again choose to 
pursue products and services outside of the human resource services industry in China, we cannot assure you that we 
will be able to do so on a commercially viable basis or in a timely manner, or at all. Any of our efforts to begin or 
operate a business outside of the human resource services industry that are not successful may materially and 
adversely affect our financial condition and results of operations. 

We may be subject to liability for placing advertisements with content that is deemed inappropriate. 

PRC laws and regulations prohibit advertising companies from producing, distributing or publishing any 
advertisement that contains any content that violates laws and regulations, impairs the national dignity of the PRC, 
involves designs of the national flag, national emblem or national anthem or the music of the national anthem of the 
PRC, is reactionary, obscene, superstitious or absurd, is fraudulent, or disparages similar products. If we are deemed 
to be in violation of such regulations, we may be subject to penalties including confiscation of the illegal revenues, 
levying of fines and suspension or revocation of our business license or advertising license, any of which may 
materially and adversely affect our business. 

We may be exposed to infringement or misappropriation claims by third parties, which, if successful, could 
cause us to pay significant damage awards. 

Third parties may bring claims against us alleging patent, trademark or copyright infringement, or 

misappropriation of their creative ideas or formats, or other infringement of their proprietary intellectual property 
rights. Any such claims, regardless of merit, may involve us in time-consuming, costly litigation or investigation, 
divert significant management and staff attention, require us to enter into expensive royalty or licensing 
arrangements, prevent us from using important technologies, business methods, content or other intellectual property, 
result in monetary liability, or otherwise disrupt our operations. 

We rely heavily on our information systems, and if our access to technology supporting our information 
systems is impaired or interrupted, or if we fail to further develop our technology, our operations may be 
seriously disrupted. 

Our ability to store, retrieve, process and manage substantial amounts of information, including our client and 

candidate databases, is an important part of our operations and a critical component of our success. Our online 
systems, including the www.51job.com website, and our other applications, products and systems may, from time to 
time, contain undetected errors or “bugs” that could adversely affect their performance. To achieve our strategic 
objectives and to remain competitive, we must further develop and enhance our information systems. This may 

9 

 
 
 
 
 
 
 
 
 
 
 
require the acquisition of equipment and software and the development, either internally or through independent 
consultants, of new proprietary software. Our inability to design, develop, implement and utilize, in a cost-effective 
manner, information systems that provide the capabilities necessary for us to compete effectively, or any interruption 
or loss of our information processing capabilities, for any reason, could materially disrupt our operations. 

Hacking and computer viruses may cause delays or interruptions on our systems and may reduce use of our 
services and damage our reputation and brand names. 

Hacking and computer viruses may cause delays or other service interruptions on our systems. Hacking 
involves efforts to gain unauthorized access to information or systems or to cause intentional malfunctions, loss or 
corruption of data, software, hardware or other computer equipment. In addition, the inadvertent transmission of 
computer viruses could expose us to a material risk of loss or litigation and possible liability. Hacking and computer 
viruses could result in significant damage to our hardware and software systems and databases, disruptions to our 
business activities, including to our e-mail and other communications systems, breaches of security and the 
inadvertent disclosure of confidential or sensitive information, interruptions in access to our website through the use 
of “denial of service” or similar attacks, and other material adverse effects on our operations. Although to date we 
have not been subject to significant targeted disruptions or hacking, and our website has not gone off-line or been 
shut down for any significant period of time, we may incur significant costs to continue to protect our systems and 
equipment against the threat of, and to repair any damage caused by, hacking and computer viruses. Moreover, if 
hacking or a computer virus affects our systems and is highly publicized, our reputation and brand names could be 
materially damaged and use of our services may decrease. 

There are significant uncertainties under the tax law in China and our results of operations could be 
materially and adversely affected if we are unable to maintain certain tax statuses. In addition, dividends we 
receive from our subsidiaries located in the PRC are subject to PRC withholding tax. 

The Enterprise Income Tax Law of the PRC, or the EIT Law, which became effective January 1, 2008, applies a 

uniform 25% enterprise income tax, or EIT, rate to both foreign-invested enterprises and domestic enterprises. In 
December 2009, our subsidiary, Tech JV, was designated by relevant local authorities in Shanghai as a “High and 
New Technology Enterprise” under the EIT Law and became subject to a preferential tax rate of 15%. In 2012, its 
preferential tax status was renewed by local tax authorities through 2014. Tech JV is entitled to this preferential 15% 
tax rate as long as it maintains the required qualifications, which is subject to review every three years. We cannot 
assure you that Tech JV will continue to qualify as a “High and New Technology Enterprise” when it is subject to 
reevaluation in 2015 or any time in the future. In addition, there are uncertainties on how the EIT Law and its 
implementation rules will be enforced, and whether its future implementation may be consistent with its current 
interpretation. If the EIT rates of some of our PRC subsidiaries increase, our financial condition and results of 
operations could be materially and adversely affected. 

Under the EIT Law and related regulations, dividends, interests, rent or royalties payable by a foreign-invested 

enterprise, such as our PRC subsidiaries, to any of its foreign non-resident enterprise investors shall be subject to a 
10% withholding tax, and proceeds from the disposition of assets (after deducting the net value of such assets as 
determined under PRC tax laws) by such foreign enterprise investor shall be subject to a 10% tax, unless such 
foreign enterprise investor’s jurisdiction of incorporation has a tax treaty with China that provides for a reduced rate 
of tax. We are incorporated in the Cayman Islands which does not have such a tax treaty with China. Undistributed 
profits earned by foreign-invested enterprises prior to January 1, 2008 are exempted from any withholding tax. 

In addition, pursuant to the PRC Provisional Regulations on Business Tax, taxpayers providing taxable services 
falling under the category of service industry in China were required to pay a business tax at a normal tax rate of 5% 
of their revenues. In 2012, China implemented a pilot program replacing business tax with value-added tax, or VAT, 
in Shanghai. Effective January 1, 2012, companies providing services in the transportation industry or in modern 
services selected for the pilot program in Shanghai are subject to and pay VAT rather than business tax. As a result, 
some of our subsidiaries became subject to VAT at a rate of 6% while being permitted to offset input VAT supported 
by valid VAT invoices received from vendors against our VAT liability. The pilot program has been implemented 
nationwide since August 1, 2013. Moreover, the scope of services subject to the VAT pilot program has been 
expanding. Pursuant to Circular Cai Shui [2013] No. 106 jointly issued by the PRC Ministry of Finance, or the MOF, 
and the PRC State Administration of Taxation, or the SAT, on December 12, 2013, as from January 1, 2014, the VAT 
pilot program is applicable to transportation service, postal service and certain modern services including research, 
development and technical service, IT service, cultural and creational service, logistics and ancillary service, leasing 
of tangible assets, authentication and consultancy service, broadcasting, movie and TV service. Pursuant to Circular 
Cai Shui [2014] No. 43 jointly issued by the MOF and the SAT on April 29, 2014, as from June 1, 2014, 
telecommunication service is covered by the VAT pilot program. Provision of certain services under the VAT pilot 

10 

 
 
 
 
 
 
program is subject to zero VAT or VAT exemption. Revenues in most of our PRC subsidiaries were subject to VAT as 
of December 31, 2014, and the payment of additional taxes by us under the VAT regime than under the business tax 
regime has reduced the amount of revenues in our results of operations. If further changes to PRC tax laws and 
regulations result in increased taxation, our financial condition and results of operations could be negatively 
impacted. 

We may be deemed a PRC resident enterprise under the EIT Law, which could subject us to PRC taxation on 

our global income and may have a material adverse effect on our results of operations. 

Under the EIT Law and its implementation rules, enterprises incorporated under the laws of jurisdictions 
outside China with their “de facto management bodies” located within China may be considered PRC resident 
enterprises and therefore subject to an EIT rate of 25% on their worldwide income. Under the implementation 
regulations issued by the PRC State Council, or the State Council, relating to the EIT Law, “de facto management 
bodies” is defined as the bodies that have material and overall management control over the production and business 
operations, personnel, accounts and properties of an enterprise. The Circular on Identification of China-Controlled 
Overseas-Registered Enterprises as Resident Enterprises on the Basis of Actual Management Organization, or 
Circular 82, further provides certain specific criteria for determining whether the “de facto management body” of a 
PRC-controlled offshore incorporated enterprise is located in the PRC. For more details about these criteria, please 
refer to “Item 10. — Additional Information — Taxation — People’s Republic of China Taxation.” Although the 
Circular 82 only applies to offshore enterprises controlled by enterprises or an enterprise group located within the 
PRC, the determining criteria set forth in the Circular 82 may reflect the tax authorities’ general position on how the 
“de facto management body” test may be applied in determining the tax resident status of offshore enterprises. We 
are a Cayman Islands holding company and substantially all of our operational management is based in China. As the 
tax resident status of an enterprise is subject to the determination by the PRC tax authorities and uncertainties remain 
with respect to the interpretation of the term “de facto management body” as applicable to our offshore entities, we 
cannot assure you that we will not be considered as a PRC tax resident enterprise. If we are considered to be an 
enterprise established outside China with “de facto management bodies” located in China and thus a resident 
enterprise, we may be subject to the uniform 25% EIT rate as to our global income, which could have a material 
adverse effect on our results of operations. 

We face uncertainty from the PRC’s Circular on Strengthening the Management of Enterprise Income Tax 
Collection of Income Derived by Non-Resident Enterprises from Equity Transfers. 

The SAT issued the Circular on Strengthening the Management of Enterprise Income Tax Collection of Income 
Derived by Non-Resident Enterprises from Equity Transfers, or Circular 698, on December 10, 2009, that addresses 
the transfer of equity by non-PRC tax resident enterprises. Under Circular 698, the overseas controlling party that 
effectively controls a PRC resident enterprise through an overseas intermediate holding company, and “indirectly 
transfers” the equity interests in such PRC resident enterprise by selling all shares of the intermediate holding 
company, is required to report such transfer to the PRC tax authority if the intermediate holding company is located 
in a foreign jurisdiction that has an effective tax rate of less than 12.5% or does not levy tax on such foreign-sourced 
capital gains of its residents. If the intermediate holding company mainly serves as tax avoidance vehicle and does 
not have any reasonable business purpose, the PRC in-charge tax authority may, upon verification of the SAT, 
disregard the intermediate holding company and re-characterize the equity transfer by referring to its economic 
essence, and as a result, the overseas controlling party may be subject to a 10% PRC tax for the capital gains realized 
from the equity transfer. 

On February 3, 2015, the SAT issued the Bulletin on Several Issues of Enterprise Income Tax on Income 
Arising from Indirect Transfers of Property by Non-Resident Enterprises (SAT Bulletin [2015] No. 7), or Bulletin 7, 
which took effect on the date of issuance and is retroactively applicable to indirect transfers that occurred before the 
date of issuance and have not been subject to tax treatment. Bulletin 7 provides detailed rules and guidance on the tax 
treatment of non-resident enterprises’ indirect transfer of: (i) the property of an establishment or place situated in 
China; (ii) real property situated in China; and (iii) equity interest in PRC resident enterprises, collectively, China 
Taxable Property. Bulletin 7 repealed the relevant provisions of Circular 698 regarding indirect transfers. Pursuant to 
Bulletin 7, an indirect transfer of China Taxable Property shall be re-characterized as direct transfer of China Taxable 
Property and subject to Chinese EIT if a non-resident enterprise transfers, through an arrangement that does not have 
a reasonable commercial purpose, equity interest or other similar interests in an intermediate offshore holding 
company that directly or indirectly holds China Taxable Property, and the result of such indirect transfer is in 
substance the same or similar to the direct transfer of China Taxable Property, thereby avoiding payment of EIT. 
Bulletin 7 specifies a list of factors to determine whether the indirect transfer has a reasonable commercial purpose, 
such as whether all or most of the value of the offshore holding company's equity is directly or indirectly derived 
from China Taxable Property, whether all or most of the properties of the offshore holding company comprise of 

11 

 
 
 
 
 
direct or indirect equity investments in China, whether all or most of the revenue of the offshore holding company is 
sourced from Chinese companies, the functions performed and risks assumed by the offshore holding company, and 
the substitutability of indirect transfer and direct transfer. Indirect transfers shall be deemed to lack a reasonable 
commercial purpose if all of the following conditions are met: (i) 75% or more of the value of the offshore 
companies' equity is derived from China Taxable Property; (ii) 90% or more of the total assets (excluding cash) of 
the offshore holding company are direct or indirect investments located in China, or 90% or more of the revenue of 
the offshore holding company is sourced from China in the year prior to the indirect transfer; (iii) the offshore 
holding companies perform limited functions and assume limited risks that are insufficient to prove their economic 
substance; and (iv) the foreign income tax payable on the indirect transfer is lower than the possible China tax 
payable on the direct transfer. Under Bulletin 7, if an indirect transfer is re-characterized as direct transfer of China 
Taxable Property, the overseas seller will be subject to (i) 25% EIT on the gains derived from the indirect transfer of 
the property of an establishment or place situated in China, or (ii) 10% EIT on the gains derived from the indirect 
transfer of real property situated in China or equity interests in Chinese resident enterprises, unless the applicable tax 
treaty provides otherwise. Moreover, Bulletin 7 provides safe harbor to exempt a qualified intra-group reorganization 
as defined under Bulletin 7 from EIT, and clarifies that Bulletin 7 is not applicable to an indirect transfer if (i) the 
income from the indirect transfer would have been exempt from EIT in China in accordance with applicable tax 
treaties if the indirect transfer had been conducted as a direct transfer, or (ii) the non-resident enterprise buys and 
then sells, in the public securities market, the equity interests in the same overseas listed company. Pursuant to 
Bulletin 7, the parties to the indirect transfer and the PRC resident enterprise whose equity interest is transferred may 
report the indirect transfer to the PRC tax authorities on a voluntary basis, different from the reporting obligation 
imposed on the overseas seller under Circular 698. Bulletin 7 also provides clarification on other issues relating to 
indirect transfers of China Taxable Property, such as the withholding obligation of the buyer in the indirect transfer of 
real property situated in China or equity interest in PRC resident enterprises, the documentation requirements for 
voluntary reporting to the tax authorities, additional documents that the tax authorities are empowered to request, 
timeframe of making tax payments under Bulletin 7 and the legal consequence for failure to pay or withhold EIT in 
respect of the indirect transfers. 

We do not believe that the transfer of our common shares or ADSs by our non-PRC shareholders would be 
treated as an indirect transfer of equity interests in our PRC subsidiaries subject to Circular 698 or Bulletin 7, as the 
share transfer is not carried out for the main purposes of avoiding PRC taxes. However, there is uncertainty as to the 
interpretation and application of Circular 698 and Bulletin 7 by the PRC tax authorities in practice. If you are 
required to pay PRC tax on the transfer of our common shares or ADSs, your investment in us may be materially and 
adversely affected. In addition, we cannot predict how Circular 698 or Bulletin 7 will affect our financial condition or 
results of operations. For example, we may be required to expend valuable resources to comply with Circular 698 or 
Bulletin 7, or to establish that we should not be taxed under Circular 698 or Bulletin 7, any of which could have an 
adverse effect on our financial condition and results of operations. 

If we do not appropriately maintain effective internal control over financial reporting in accordance with 
Section 404 of the Sarbanes-Oxley Act of 2002, our business, results of operations and the market price of 
our ADSs may be materially and adversely affected. 

We are subject to reporting obligations under the U.S. securities laws. The SEC, as required under Section 404 

of the Sarbanes-Oxley Act of 2002, adopted rules requiring every public company to include a management report on 
such company’s internal control over financial reporting in its annual report, which contains management’s 
assessment of the effectiveness of the company’s internal control over financial reporting. In addition, an 
independent registered public accounting firm must attest to and report on the effectiveness of the company’s internal 
control over financial reporting. Our management has concluded that our internal control over financial reporting 
was effective as of December 31, 2014. See “Item 15. — Controls and Procedures.” 

However, if we fail to maintain effective internal control over financial reporting in the future, our management 

and our independent registered public accounting firm may not be able to conclude that we have effective internal 
control over financial reporting at a reasonable assurance level. This could in turn result in the loss of investor 
confidence in the reliability of our financial statements and negatively impact the trading price of our ADSs. 
Furthermore, we have incurred and may need to incur additional costs and use additional management and other 
resources in an effort to comply with Section 404 of the Sarbanes-Oxley Act and other requirements going forward. 

12 

 
 
 
 
 
 
 
If the chops of our PRC subsidiaries and affiliated entities are not kept safely, are stolen, or are misused or 
misappropriated by unauthorized persons, our business and operations could be materially and adversely 
affected. 

In the PRC, a company chop or seal serves as the legal representation of the company to third parties even when 

unaccompanied by a signature. Each legally registered company in the PRC is required to have a company chop, 
which must be registered with the local public security bureau and the local administration for industry and 
commerce. In addition to this mandatory chop, companies may have several other chops which can be used for 
specific purposes. The chops of our PRC subsidiaries and affiliated entities are held securely by personnel designated 
or approved by us in accordance with our internal control procedures. To the extent these chops are not kept safely, 
are stolen, or are misused or misappropriated by unauthorized persons, the corporate governance of these entities 
could be severely and adversely compromised. As a result, these corporate entities may be bound to abide by the 
terms of any documents so chopped, even if they were chopped by an individual who lacked the requisite power and 
authority to do so, which may require us to take legal action, divert resources and management attention, and could 
materially and adversely affect our business and operations. 

We have no business insurance coverage. 

Other than insurance for some of our properties, we do not maintain any insurance. We do not have any 
business liability insurance coverage for our operations. Any business disruption, litigation or natural disaster might 
result in substantial costs and diversion of resources. 

We face risks related to health epidemics and other natural disasters. 

Our business could be adversely affected by the effects of avian flu, H1N1 flu, Severe Acute Respiratory 
Syndrome, or SARS, or another epidemic or outbreak. Health or other government regulations adopted in response to 
an epidemic or other outbreaks may require temporary closure of our offices or institute restrictions on travel which 
could adversely affect our ability to provide services to our customers throughout China. In addition, our results of 
operations could be adversely affected to the extent that an epidemic or outbreak harms the Chinese economy in 
general. We have not adopted any written preventive measures or contingency plans to combat any future epidemic. 

We are also vulnerable to natural disasters and other calamities. Our servers are hosted in Shanghai and Tianjin. 
We have backup systems, but we cannot assure you that such backup systems will be adequate if there are problems, 
or that they will adequately protect us from the effects of fire, floods, typhoons, earthquakes, power loss, 
telecommunications failures, break-ins, war, riots, terrorist acts or similar events. Any of the foregoing events may 
give rise to server interruptions, breakdowns, system failures, technology platform failures and Internet failures, 
which could cause the loss or corruption of data or malfunctions of software or hardware as well as adversely affect 
our ability to provide our services to users. 

Risks Related to Our Corporate Structure 

We are controlled by a small number of our existing shareholders, whose interests may differ from those of 
other shareholders, and our board of directors has the power to discourage a change of control. 

As of February 28, 2015, the following shareholders beneficially owned 36.3 million common shares: 

 

 

Recruit, which beneficially owned 23.4 million common shares, or approximately 39.6% of our 
outstanding common shares, and which is affiliated with Kazumasa Watanabe, one of our directors; and 
Rick Yan, our chief executive officer and a director, who beneficially owned 12.9 million common shares, 
or approximately 21.8% of our outstanding common shares. 

These shareholders, together with our other executive officers and directors, beneficially owned approximately 

38.8 million common shares. Accordingly, Recruit or Mr. Yan individually could have significant influence in 
determining the outcome of any corporate transaction or other matter submitted to the shareholders for approval, 
including mergers, consolidations and the sale of all or substantially all of our assets, election of directors and other 
significant corporate actions. In cases where their interests are aligned and they vote together, these shareholders will 
also have the power to prevent or cause a change in control. Without the consent of some or all of these shareholders, 
we may be prevented from entering into transactions that could be beneficial to us. In addition, these parties could 
violate their director or employment agreements with us or otherwise violate their fiduciary duties by diverting 
business opportunities from us to themselves or others. The interests of our largest shareholders may differ from the 
interests of our other shareholders. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
If the PRC authorities determine that our past ownership structure was inconsistent with the requirements 
for operating certain of our businesses, we could be subject to sanctions. 

The PRC government has regulated foreign ownership in entities providing advertising and human resource 

related services. Prior to March 2004, PRC laws and regulations prohibited foreign persons from owning a 
controlling interest in advertising entities. This foreign ownership restriction was subsequently relaxed and foreign 
persons are now permitted to wholly own advertising entities in China. Foreign ownership in entities providing 
human resource related services was limited to 49% beginning in November 2003 and this ownership limitation has 
been increased to 70% since August 2006. 

Prior to our restructuring in May 2004, 51net.com Inc., or 51net, our British Virgin Islands subsidiary and a 

foreign entity, owned 99% of Tech JV, which in turn owned, and continues to own, 80% of Shanghai Qianjin 
Advertising Co., Ltd., or AdCo. AdCo owned 90% of its principal subsidiaries. In May 2004, we restructured our 
operations to comply with then existing PRC laws and regulations governing foreign ownership in entities 
conducting advertising and human resource related services. We have not received any waiver from the PRC 
government with respect to this past non-compliance. In addition, it is uncertain whether special governmental 
approval, which we did not obtain, was necessary for the establishment by AdCo of its subsidiaries. 

The PRC government may determine that our ownership structure is or was inconsistent with or insufficient for 

the proper operation of our businesses, or that our business licenses or other approvals are or were not properly 
issued or not sufficient. For a discussion of the limitations on foreign ownership governing our businesses, see “Item 
4. — Information on the Company — Business Overview — Regulation — Limitations on Foreign Ownership of 
Our Businesses.” 

If we or any of our subsidiaries or affiliated entities were found to be or to have been in violation of PRC laws 

or regulations governing foreign ownership of advertising or human resource services businesses, the relevant 
regulatory authorities would likely have broad discretion in dealing with such violation, including but not limited to: 

 

 

 

 

 

levying fines; 
revoking business licenses; 
restricting or prohibiting our use of proceeds from any capital raisings to finance our business and 
operations in China; 
requiring us to restructure the ownership structure or operations of our subsidiaries or affiliated entities; 
and/or 
requiring us to discontinue all or a portion of our business. 

Any of these or similar actions could cause significant disruption to our business operations or render us unable 

to conduct a substantial portion of our business operations and may materially and adversely affect our business, 
financial condition and results of operations. 

We rely on agreements with Qian Cheng, Run An and their respective shareholders to receive all of the 
beneficial interest of these entities. These contractual arrangements may not be as effective as direct 
ownership. 

PRC laws and regulations currently limit foreign investment in entities providing human resource related 
services and in entities operating as Internet content providers. Tech JV and its subsidiaries recognize substantially 
all of our revenues. 50% of our equity interest in Tech JV is held by Beijing Qian Cheng Si Jin Advertising Co., Ltd., 
or Qian Cheng, which is wholly owned by Beijing Run An Information Consultancy Co., Ltd., or Run An. Run An is 
jointly owned by David Weimin Jin and Tao Wang, two executive officers of our company. Through agreements with 
Qian Cheng, Run An and their respective shareholders, we have the substantial ability to control, bear all the 
economic risks of, and receive all the economic rewards from, Qian Cheng and Run An. As a result, we consolidate 
all of these interests for U.S. GAAP reporting purposes. For a description of these contractual arrangements, see 
“Item 7. — Major Shareholders and Related Party Transactions — Related Party Transactions — Contractual 
Arrangements Among Our Group Entities.” 

Although we have been advised by our PRC legal counsel, Jun He Law Offices, that the contractual 
arrangements as described in this annual report are valid, binding and enforceable under current PRC laws, these 
arrangements may not be as effective as direct ownership of these businesses. For example, Qian Cheng, Run An and 
their respective shareholders could violate their contractual arrangements with us by refusing to make payments or 
otherwise refusing to perform their obligations necessary for us to realize the economic rewards from Qian Cheng 
and Run An. In any such event, we will have to rely on the PRC legal system to enforce our rights, which could have 
uncertain results. Any legal proceeding may disrupt our business, damage our reputation, divert our resources and 

14 

 
 
 
 
 
 
 
 
 
incur substantial costs. See “— Risks Related to Doing Business in China — The PRC legal system has inherent 
uncertainties that could materially and adversely affect us.” 

If we are unable to enforce our rights, or if we suffer any significant delays or other obstacles in the process of 

enforcing these contractual arrangements, we may be unable to receive all of the economic rewards from Qian Cheng 
and Run An. If we are unable to consolidate Qian Cheng and Run An, and their equity interest in Tech JV, our results 
of operations would be materially reduced. In addition, a significant disruption in these contractual relationships as a 
result of governmental sanction or otherwise could result in our being required to restructure our operations which 
could require a significant expenditure of resources. 

The shareholders of our affiliated Chinese entities may have potential conflicts of interest with us, which 
may adversely affect our business. 

The principal shareholders of our affiliated entity, Run An, are David Weimin Jin and Tao Wang, both of whom 
are long-time executive officers of our company, and our other affiliated entity, Qian Cheng, is wholly owned by Run 
An. Although Messrs. Jin and Wang are contractually obligated, or obligated as a result of their fiduciary duty to our 
company, to act in good faith and in our best interest, potential conflicts of interest between their duties to our 
company and our affiliated Chinese entities may arise. When conflicts of interest arise, Messrs. Jin and Wang may 
not act entirely in our interests and any such conflicts of interest may not be resolved in our favor. If we cannot 
resolve any conflict of interest or dispute between us and the shareholders of our affiliated entities, we would have to 
rely on legal proceedings, which could disrupt our business, incur significant costs, distract management and subject 
us to substantial uncertainty as to the outcome of any such legal proceedings. See “— Risks Related to Doing 
Business in China — The PRC legal system has inherent uncertainties that could materially and adversely affect us.” 

The PRC laws and regulations governing our business operations and contractual arrangements are 
uncertain, and if we are found to be in violation, we could be subject to sanctions. In addition, any changes 
in such PRC laws and regulations may have a material and adverse effect on our business. 

There are substantial uncertainties regarding the interpretation and application of PRC laws and regulations, 
including but not limited to the laws and regulations governing our business, or the enforcement and performance of 
our contractual arrangements in the event of the imposition of statutory liens, death, bankruptcy and criminal 
proceedings. We and our subsidiaries are considered foreign persons or foreign funded enterprises under PRC laws, 
and, as a result, we are required to comply with PRC laws and regulations, including those governing foreign 
ownership in the human resource services and Internet content industries. These laws and regulations may be subject 
to future changes, and their official interpretation and enforcement may involve substantial uncertainty. The 
effectiveness of newly enacted laws, regulations or amendments may be delayed, resulting in detrimental reliance by 
foreign investors. New laws and regulations that affect existing and proposed future businesses may also be applied 
retroactively. In addition, the PRC authorities retain broad discretion in dealing with violations of laws and 
regulations, including levying fines, revoking business licenses and requiring actions necessary for compliance. In 
particular, licenses, permits and beneficial treatments issued or granted to us by relevant governmental bodies may be 
revoked at a later time under contrary findings of higher regulatory bodies. We cannot predict what effect the 
interpretation of existing or new PRC laws or regulations may have on our businesses. We may be subject to 
sanctions, including fines, and could be required to restructure our operations. As a result of these substantial 
uncertainties, we cannot assure you that we will not be found in violation of any existing or future PRC laws or 
regulations. 

According to PRC laws, trademark license agreements are required to be filed with the Trademark Office of the 

PRC State Administration for Industry and Commerce, or the SAIC, for the record. Under a trademark license 
agreement dated as of August 15, 2000, and supplemented and amended as of August 15, 2005 and August 15, 2010, 
WFOE has granted to Tech JV the right to use certain trademarks in the PRC. The trademark license agreement has 
not been filed with the Trademark Office of the SAIC, and as such it may not be enforceable against bona fide third 
parties until completion of such registration. 

In or around September 2011, various media sources reported that the China Securities Regulatory Commission, 

or the CSRC, had prepared a report proposing regulating the use of variable interest entity, or VIE, structures or 
contractual arrangements, such as ours, in industry sectors subject to foreign investment restrictions in China and 
overseas listings by China-based companies. However, it is unclear whether the CSRC officially issued or submitted 
such a report to a higher level government authority or what any such report provides, or whether any new PRC laws 
or regulations relating to variable interest entity structures will be adopted or if adopted, what they would provide. 

On January 19, 2015, the PRC Ministry of Commerce, or the MOFCOM, published the draft Foreign 
Investment Law, or the Draft FIL, on its official website. Upon its enactment, it is intended to replace the trio of 

15 

 
 
 
 
 
 
 
 
existing laws regulating foreign investment in China, namely, the Sino-Foreign Equity Joint Venture Enterprise Law, 
the Sino-Foreign Cooperative Joint Venture Enterprise Law and the Wholly Foreign Owned Enterprise Law, together 
with their implementation rules and ancillary regulations. The MOFCOM has solicited comments from the public on 
the Draft FIL and substantial uncertainties exist with respect to its enactment timetable, interpretation and 
implementation. The Draft FIL, if enacted as proposed, may materially impact the viability of our current corporate 
structure, corporate governance and business operations in many aspects. 

Among other things, the Draft FIL expands the definition of foreign investment and introduces the principle of 

“actual control” in determining whether an investment is considered a foreign investment or domestic investment. 
The Draft FIL specifically provides that an entity established in China but “controlled” by foreign investors will be 
treated as a foreign investor, whereas an entity set up in a foreign jurisdiction but “controlled” by PRC entities and/or 
citizens would nonetheless be treated as a PRC domestic investor, provided that the entity should obtain such 
determination upon market entry clearance by the competent foreign investment authority. If a foreign investment is 
made in an industry within the catalogue of special management measures, or the negative list, to be issued by the 
State Council, it would be subject to the foreign investment restrictions or prohibitions set forth therein and call for 
market entry clearance by the competent foreign investment authority. 

In addition to control through direct or indirect ownership or equity, the Draft FIL includes control through 
contractual arrangements within the definition of “actual control.” The VIE structure has been adopted by many 
PRC-based companies, including us, to obtain necessary licenses and permits in the industries that are currently 
subject to foreign investment restrictions in China. If the Draft FIL is promulgated and goes into effect in its current 
form, these provisions regarding control through contractual arrangements could be construed to reach our VIE 
arrangements with Qian Cheng and Run An, and as a result, our VIEs and subsidiaries in which these VIEs have 
direct or indirect equity ownership could be subject to the current restrictions on foreign investment where engaged 
in an industry on the negative list. 

The Draft FIL has not taken a position on what actions will be taken with respect to the existing companies with 

a VIE structure, whether or not these companies are controlled by PRC entities/citizens. Moreover, it is uncertain 
whether the online recruitment services or human resources industries in which our affiliated entities operate will be 
subject to the foreign investment restrictions or prohibitions set forth in the negative list to be issued. If the enacted 
version of the Foreign Investment Law and the final negative list mandate further actions, such as MOFCOM market 
entry clearance or certain restructuring of our corporate structure and operations, to be completed by companies with 
existing VIE structure like us, we will face substantial uncertainties as to whether these actions can be timely 
completed, or at all. As a result, our business, operating results and financial condition may be materially and 
adversely affected. 

The Draft FIL, if enacted as proposed, may also materially impact our corporate governance practice and 

increase our compliance costs. For instance, the Draft FIL imposes stringent ad hoc and periodic information 
reporting requirements on foreign investors and the applicable foreign-invested enterprises. Reports are required 
whenever we make a new investment and modify or change our investment. Annual reports are mandatory, and large 
foreign investors meeting certain criteria are required to make reports quarterly. Any company found to be 
non-compliant with these information reporting obligations may be subject to fines and/or administrative or criminal 
liability, and the persons directly responsible may be subject to criminal liability. 

If we or any of our subsidiaries or affiliated entities or any of our contractual arrangements are found to be or to 

have been in violation of any existing or future PRC laws or regulations, the relevant regulatory authorities would 
likely have broad discretion in dealing with such violation, including but not limited to: 

 

 

 

 

 

levying fines; 
revoking business licenses; 
restricting or prohibiting our use of proceeds from any capital raisings to finance our business and 
operations in China; 
requiring us to restructure the ownership structure or operations of our subsidiaries or affiliated entities; 
and/or 
requiring us to discontinue all or a portion our business. 

Any of these or similar actions could cause significant disruption to our business operations or render us unable 

to conduct a substantial portion of our business operations and may materially and adversely affect our business, 
financial condition and results of operations. 

We are unable to quantify the likelihood that any sanctions would be imposed or the magnitude of the effect of 

any such sanctions on our business, financial condition or results of operations. 

16 

 
 
 
 
 
 
 
 
 
Our subsidiaries face limitations on paying dividends or making other distributions to us. 

We are a holding company and rely substantially on dividends, royalty payments and license fees paid under 
trademark license agreements and certain other contractual arrangements paid to us by our subsidiaries and affiliated 
entities in the PRC to finance our operations and to pay dividends to our shareholders. These royalty payments and 
license fees paid under trademark license agreements and certain other contractual arrangements do not require 
governmental or other third party approval. However, the payment of dividends in China is subject to certain 
restrictions and taxes. PRC regulations currently permit payment of dividends only out of accumulated profits as 
determined in accordance with PRC accounting standards and regulations. 

Our subsidiaries and affiliated entities in the PRC are also required to set aside a portion of their after-tax profits 
according to PRC accounting standards and regulations to fund certain reserve funds that are not distributable as cash 
dividends. In addition, the PRC government imposes controls on the convertibility of the Renminbi into foreign 
currencies and, in certain cases, the remittance of currency out of the PRC. We may also experience difficulties in 
completing the administrative procedures necessary to obtain and remit foreign currency. See “Item 4. — 
Information on the Company — Business Overview — Regulation — Regulations Relating to Foreign Currency 
Exchange” and “— Regulations Relating to Dividend Distribution.” If we or any of our subsidiaries are unable to 
receive all of the revenues from our operations through these contractual or dividend arrangements, we may be 
unable to effectively finance our operations or pay dividends on our common shares. 

Risks Related to Doing Business in China 

Our business could be affected by changes in China’s economic, political or social conditions or government 
policies. 

The PRC economy differs from the economies of most developed countries in many respects, including the 
amount of government involvement, level of development, growth rate, control of foreign exchange and allocation of 
resources. While the PRC economy has experienced significant growth over the past decades, growth has been 
uneven, both geographically and among various sectors of the economy. We cannot assure you that the Chinese 
economy will continue to grow, or that if there is growth, such growth will be steady and uniform, or that if there is a 
slowdown, such slowdown will not have a negative effect on our business. For example, to restrain inflation and 
prevent the economy from overheating, the PRC government has instituted from time to time a number of tightening 
macroeconomic measures and monetary policies, including increasing interest rates, raising statutory reserve rates 
for banks and controlling bank lending to certain industries. We cannot assure you that the various macroeconomic 
measures and monetary policies adopted by the PRC government to guide economic growth and the allocation of 
resources will be effective in sustaining the fast growth rate of the Chinese economy. In addition, even if these 
measures benefit the overall Chinese economy, they may impact the hiring behavior of employers and reduce the 
level of expenditures on human resource services, which would adversely affect our results of operations and 
financial condition. The PRC government could determine to develop and support government owned or controlled 
human resource enterprises in direct competition with us. The PRC government could also determine to more closely 
regulate the telecommunications, Internet or human resource industries, which could impose additional regulatory 
costs and burdens on us. 

PRC laws and regulations governing operators of Internet websites are unclear and the regulation of the 
telecommunications and Internet industries may become more burdensome, and if we are found to be in 
violation of PRC laws and regulations, we could be subject to sanctions. 

The interpretation and application of existing and future PRC laws and regulations and the stated positions of 
the main governing authority, the PRC Ministry of Industry and Information Technology, or the MIIT, have created 
significant uncertainty regarding the legality of existing and future foreign investments in, and the businesses and 
activities of, companies with Internet operations, including those of our company. In particular, the MIIT has stated 
that the activities of Internet content providers are subject to regulation by various PRC government authorities, 
depending on the specific activities conducted by the Internet content provider. In addition, PRC government 
regulation of the telecommunications and Internet industries is burdensome and may become even more so. New 
regulations could increase our costs of doing business and prevent us from efficiently delivering our services. Our 
failure to comply with applicable PRC Internet regulations could subject us to severe sanctions. 

In July 2006, the MIIT issued the Notice on Strengthening the Administration of Foreign Investment in the 
Operation of Value-Added Telecommunications Business, or the MIIT Notice. According to the MIIT Notice, foreign 
investors can only operate a telecommunications business in China by establishing a telecommunications enterprise 
with a valid telecommunications business operation license. Domestic value-added telecommunications services 
license holders are prohibited from leasing, transferring or selling telecommunications business operation licenses to 

17 

 
 
 
 
 
 
 
 
foreign investors in any form, and from providing any resource, sites or facilities to foreign investors to facilitate the 
illegal operation of a telecommunications business in China. The MIIT Notice also requires that value-added 
telecommunications services license holders (including their shareholders) directly own the domain names and 
registered trademarks used by such value-added telecommunications services license holders in their daily operations. 
The MIIT Notice further requires each value-added telecommunications services license holder to have the necessary 
facilities for its approved business operations and to maintain such facilities in the regions covered by its license. For 
those who are not in compliance with the requirements above and fail to rectify the non-compliance within the period 
set by provincial communications administration bureaus, the provincial communications administration bureaus 
may revoke their operating licenses. Tech JV, our operating entity which provides online recruitment services, has 
obtained a value-added telecommunications business operation license permitting it to provide information service 
via the Internet and mobile networks. We may further modify our corporate structure to comply with these 
requirements. 

The continued growth of the Chinese Internet market depends on the establishment of an adequate 
telecommunications infrastructure. 

Although private sector Internet service providers currently exist in China, almost all access to the Internet is 

maintained through state-owned telecommunication carriers under the administrative control and regulatory 
supervision of the MIIT. In addition, the national networks in China connect to the Internet through a 
government-controlled international gateway. This international gateway is the only channel through which a 
domestic user can connect to the international Internet network. We rely on this infrastructure and China Telecom 
and China Unicom to provide data communications capacity, primarily through local telecommunications lines. We 
cannot assure you that this infrastructure will be developed. We have no access to alternative networks or services, on 
a timely basis or if at all, in the event of disruptions, failures or other problems with China’s Internet infrastructure or 
telecommunications networks. The Internet infrastructure in China may not support the demands associated with 
continued growth in Internet use. 

The PRC legal system has inherent uncertainties that could materially and adversely affect us. 

The PRC legal system is based upon written statutes. Prior court decisions may be cited for reference but are 
not binding on subsequent cases and have limited value as precedents. Since 1979, the PRC legislative bodies have 
promulgated laws and regulations dealing with economic matters such as foreign investment, corporate organization 
and governance, commerce, taxation and trade. However, the PRC has not developed a fully integrated legal system 
and the array of new laws and regulations may not be sufficient to cover all aspects of economic activities in the PRC. 
In particular, because these laws and regulations are relatively new, and because of the limited volume of published 
decisions and their non-binding nature, the interpretation and enforcement of these laws and regulations involve 
uncertainties. In addition, published government policies and internal rules may have retroactive effects and, in some 
cases, the policies and rules are not published at all. As a result, we may be unaware of our violation of these policies 
and rules until some time later. Our contractual arrangements with our affiliated entities are governed by the laws of 
the PRC. The enforcement of these contracts and the interpretation of the laws governing these relationships is 
subject to uncertainty. See “— Risks Related to Our Corporate Structure — The PRC laws and regulations governing 
our business operations and contractual arrangements are uncertain, and if we are found to be in violation, we could 
be subject to sanctions.” 

PRC regulation of direct investment and loans by offshore holding companies to PRC entities may delay or 
limit us from making capital contributions or loans to our PRC subsidiaries. 

Any capital contributions or loans that we, as an offshore entity, make to our PRC subsidiaries are subject to 
PRC regulations. For example, none of our loans to a PRC subsidiary can exceed the difference between its total 
amount of investment and its registered capital approved under relevant PRC laws, and the loans must be registered 
with the local branch of the PRC State Administration of Foreign Exchange, or the SAFE. Our capital contributions 
to our PRC subsidiaries must be approved by the MOFCOM or its local counterpart. We cannot assure you that we 
will be able to complete the necessary registration or obtain the necessary approval on a timely basis, or at all. If we 
fail to complete the necessary registration or obtain the necessary approval, our ability to make loans or equity 
contributions to our PRC subsidiaries may be negatively affected, which could adversely affect our PRC subsidiaries’ 
liquidity and their ability to fund their working capital and expansion projects and meet their obligations and 
commitments. 

18 

 
 
 
 
 
 
 
 
 
You may experience difficulties in effecting service of legal process, enforcing foreign judgments or bringing 
original actions in China based on United States or other foreign laws against us or our management. 

We conduct substantially all of our operations in China and the majority of our assets are located in China. In 

addition, many of our directors and executive officers reside within China. As a result, it may not be possible to 
effect service of process within the United States or elsewhere outside China upon these directors or executive 
officers, including with respect to matters arising under U.S. federal securities laws or applicable state securities laws. 
Moreover, our PRC legal counsel has advised us that the PRC does not have treaties with the United States or many 
other countries providing for the reciprocal recognition and enforcement of judgment of courts. 

Registered public accounting firms in China, including our independent registered public accounting firm, 
are not inspected by the U.S. Public Company Accounting Oversight Board, which deprives us and our 
investors of the benefits of such inspection. 

Auditors of companies whose shares are registered with the SEC and traded publicly in the United States, 
including our independent registered public accounting firm, must be registered with the U.S. Public Company 
Accounting Oversight Board, or the PCAOB, and are required by the laws of the United States to undergo regular 
inspections by the PCAOB to assess their compliance with the laws of the United States and professional standards 
applicable to auditors. Our independent registered public accounting firm is located in, and organized under the laws 
of, the PRC, which is a jurisdiction where the PCAOB, notwithstanding the requirements of U.S. law, is currently 
unable to conduct inspections without the approval of the Chinese authorities. In May 2013, the PCAOB announced 
that it had entered into a Memorandum of Understanding on Enforcement Cooperation with the CSRC and the MOF, 
which establishes a cooperative framework between the parties for the production and exchange of audit documents 
relevant to investigations undertaken by the PCAOB, the CSRC or the MOF in the United States and the PRC, 
respectively. The PCAOB continues to be in discussions with the CSRC and the MOF to permit joint inspections in 
the PRC of audit firms that are registered with the PCAOB and audit Chinese companies that trade on U.S. 
exchanges. 

This lack of PCAOB inspections in China prevents the PCAOB from fully evaluating audits and quality control 

procedures of our independent registered public accounting firm. As a result, we and investors in our ADSs are 
deprived of the benefits of such PCAOB inspections. The inability of the PCAOB to conduct inspections of auditors 
in China makes it more difficult to evaluate the effectiveness of our independent registered public accounting firm’s 
audit procedures or quality control procedures as compared to auditors outside of China that are subject to PCAOB 
inspections, which could cause investors and potential investors in our stock to lose confidence in our audit 
procedures and reported financial information and the quality of our financial statements. 

If additional remedial measures are imposed on the Big Four PRC-based accounting firms, including our 
independent registered public accounting firm, in administrative proceedings brought by the SEC alleging 
the firms’ failure to meet specific criteria set by the SEC, we could be unable to timely file future financial 
statements in compliance with the requirements of the Exchange Act. 

In December 2012, the SEC instituted administrative proceedings against the Big Four PRC-based accounting 

firms, including our independent registered public accounting firm, alleging that these firms had violated U.S. 
securities laws and the SEC’s rules and regulations thereunder by failing to provide to the SEC the firms’ audit work 
papers with respect to certain PRC-based companies that are publicly traded in the United States. On January 22, 
2014, the Administrative Law Judge, or ALJ, presiding over the matter rendered an initial decision that each of the 
firms had violated the SEC’s rules of practice by failing to produce audit workpapers to the SEC. The initial decision 
censured each of the firms and barred them from practicing before the SEC for a period of six months. The Big Four 
PRC-based accounting firms appealed the ALJ’s initial decision to the SEC. The ALJ’s decision does not take effect 
unless and until it is endorsed by the SEC. In February 2015, each of the Big Four PRC-based accounting firms 
agreed to a censure and to pay a fine to the SEC to settle the dispute and avoid suspension of their ability to practice 
before the SEC and audit U.S.-listed companies. The settlement required the firms to follow detailed procedures and 
to seek to provide the SEC with access to Chinese firms’ audit documents via the CSRC. If future document 
productions fail to meet specified criteria, the SEC retains authority to impose a variety of additional remedial 
measures on the firms depending on the nature of the failure. While we cannot predict if the SEC will further review 
the Big Four PRC-based accounting firms’ compliance with specified criteria or if the results of such a review would 
result in the SEC imposing penalties such as suspensions or restarting the administrative proceedings, if the 
accounting firms are subject to additional remedial measures, our ability to file our financial statements in 
compliance with SEC requirements could be impacted. A determination that we have not timely filed financial 
statements in compliance with SEC requirements could ultimately lead to the delisting of our ADSs from the 
NASDAQ Global Select Market or the termination of the registration of our ADSs under the Exchange Act, or both, 
which would substantially reduce or effectively terminate the trading of our ADSs in the United States. 

19 

 
 
 
 
 
 
Governmental control of currency conversion may affect the value of your investment. 

The PRC government imposes controls on the convertibility of the Renminbi into foreign currencies and, in 
certain cases, the remittance of currency out of China. We receive substantially all of our revenues in Renminbi, 
which is currently not a freely convertible currency. Under our current structure, our income will be primarily 
derived from dividend payments from our PRC subsidiaries and other payments such as royalty and licensing fees. 
Shortages in the availability of foreign currency may restrict the ability of our PRC subsidiaries and our affiliated 
entities to remit sufficient foreign currency to pay dividends, royalty payments or other fees to us, or otherwise 
satisfy their foreign currency dominated obligations. Under existing PRC foreign exchange regulations, payments of 
current account items, including profit distributions, interest payments and expenditures from the transaction, can be 
made in foreign currencies without prior approval from the SAFE, by complying with certain procedural 
requirements. However, approval from appropriate governmental authorities is required where Renminbi is to be 
converted into foreign currency and remitted out of China to pay capital expenses such as the repayment of bank 
loans denominated in foreign currencies. The PRC government may also at its discretion restrict access in the future 
to foreign currencies for current account transactions. If the foreign exchange control system prevents us from 
obtaining sufficient foreign currency to satisfy our currency demands, we may not be able to pay dividends in foreign 
currencies to our shareholders, including holders of our ADSs. 

The fluctuation of the Renminbi may materially and adversely affect your investment. 

The value of the Renminbi against the U.S. dollar and other currencies may fluctuate and is affected by, among 
other things, changes in the PRC’s political and economic conditions. In July 2005, the PRC government changed its 
policy of pegging the value of the Renminbi to the U.S. dollar and permitted the Renminbi to fluctuate within a 
managed band against a basket of certain foreign currencies. The value of the Renminbi against the U.S. dollar 
increased 1.0% in 2012 and 2.8% in 2013 but decreased 2.5% in 2014. Correspondingly, we recognized a loss from 
foreign currency translation of RMB0.4 million in 2012, a loss of RMB6.5 million in 2013 and a gain of RMB10.0 
million (US$1.6 million) in 2014. It is possible that the Chinese government could adopt a more flexible currency 
policy in the future, which could result in further and more significant revaluations of the Renminbi against the U.S. 
dollar or any other foreign currency. As a portion of our assets are denominated in U.S. dollars, any future upward 
revaluations of the Renminbi will result in charges to our consolidated statement of operations and comprehensive 
income and reductions in the value of these U.S. dollar denominated assets when translated into Renminbi. 

In addition, as we rely substantially on dividends, royalty payments and other fees paid to us in Renminbi by 

our subsidiaries and affiliated entities in the PRC, any significant downward revaluation of the Renminbi may 
materially and adversely affect our cash flows, revenues and financial condition, and the value of, and any dividends 
payable on, our ADSs in foreign currency terms. Conversely, if we decide to convert our Renminbi into U.S. dollars 
for the purpose of making payments for dividends on our common shares or for other business purposes and the U.S. 
dollar appreciates against the Renminbi, the U.S. dollar equivalent of the Renminbi we convert would be reduced. 
For further information on our foreign exchange risks and certain exchange rates, see “Item 3. — Key Information — 
Selected Financial Data — Exchange Rate Information” and “Item 11. — Quantitative and Qualitative Disclosures 
about Market Risk — Foreign Exchange Risk.” 

PRC regulations relating to offshore investment activities by PRC residents may increase our administrative 
burden and adversely impact our business and prospects. If our shareholders who are PRC residents fail to 
make any required registrations or filings under such regulations, we may be unable to distribute profits and 
may become subject to liability under PRC laws. 

The SAFE has promulgated several regulations relating to offshore investment activities by PRC residents, 
including the Notice on Issues Relating to the Administration of Foreign Exchange in Fund-Raising and Round-Trip 
Investment Activities of Domestic Residents Conducted via Offshore Special Purpose Companies, or Circular 75, 
which became effective on November 1, 2005. Circular 75 requires PRC residents (including PRC citizens and 
foreign citizens who primarily reside in China) to register with the relevant local SAFE branch before establishing or 
controlling any company outside of China, referred to as an “offshore special purpose company,” for the purpose of 
raising funds from overseas to acquire or exchange the assets of, or acquiring equity interests in, PRC entities held by 
such PRC residents and to update such registration in the event of any significant changes with respect to that 
offshore company. Circular 75 applies retroactively, and as a result, PRC residents who have established or acquired 
control of offshore companies that have made onshore investments in China in the past are required to complete the 
relevant registration procedures with the SAFE. If any PRC resident fails to register with the SAFE with respect to its 
ownership of an existing offshore entity, dividends remitted by the onshore entity to its overseas parent may be 
considered an evasion of foreign exchange administration rules, and therefore, may be subject to penalties under 
relevant PRC foreign exchange laws and regulations. In addition, failure to comply with registration procedures may 

20 

 
 
 
 
 
 
result in restrictions on the relevant onshore entity, including prohibitions on the payment of dividends and other 
distributions to its offshore parent or affiliate and on capital inflow from the offshore entity. 

The SAFE promulgated the Circular on Relevant Issues Concerning Foreign Exchange Control on Domestic 

Residents’ Offshore Investment and Financing and Round-Trip Investment through Special Purpose Vehicles, or 
Circular 37, on July 4, 2014, which superseded Circular 75. Circular 37 requires PRC residents to register with local 
branches of the SAFE in connection with their direct establishment or indirect control of an offshore entity, for the 
purpose of overseas investment and financing, with such PRC residents’ legally owned assets or equity interests in 
domestic enterprises or offshore assets or interests, referred to in Circular 37 as a “special purpose vehicle.” Circular 
37 further requires amendment to the registration in the event of any significant changes with respect to the special 
purpose vehicle, such as increase or decrease of capital contributed by PRC individuals, share transfer or exchange, 
merger, division or other material event. In the event that a PRC shareholder holding interests in a special purpose 
vehicle fails to fulfill the required SAFE registration, the PRC subsidiaries of that special purpose vehicle may be 
prohibited from making profit distributions to the offshore parent and from carrying out subsequent cross-border 
foreign exchange activities, and the special purpose vehicle may be restricted in its ability to contribute additional 
capital into its PRC subsidiary. Moreover, failure to comply with the various SAFE registration requirements 
described above could result in liability under PRC law for evasion of foreign exchange controls. According to the 
Notice on Further Simplify and Improve Administrative Policies Regarding Foreign Direct Investment issued by the 
SAFE on February 13, 2015, starting from June 1, 2015, all new such registrations (other than make-up registrations) 
will be handled by the authorized local banks instead of the local SAFE branches. 

These regulations apply to our shareholders and beneficial owners who are PRC residents or which have PRC 

residents as their ultimate owners and may apply to any offshore acquisitions that we make in the future. We have 
notified shareholders of our common shares who we know are PRC residents to comply with these regulations and 
make the required registrations. However, as we may not be fully informed of the identities of all our shareholders or 
beneficial owners who are PRC residents, and the interpretation and enforcement of these SAFE regulations involve 
significant uncertainties, we cannot provide any assurance that all of our shareholders and beneficial owners who are 
PRC residents have fully complied or will fully comply with our request to make, obtain or update any applicable 
registrations in a timely manner, or at all. For example, we are not aware of available registration procedures with the 
SAFE for PRC residents that are non-PRC passport holders, which makes our shareholders who are foreign citizens 
residing in China currently unable to comply with these regulations. If any of our shareholders or beneficial holders 
is found to be in violation of these SAFE regulations, we may face severe consequences as discussed above. 

Any failure to comply with PRC regulations regarding the registration requirements for employee stock 
incentive plans may subject the PRC plan participants or us to fines and other legal or administrative 
sanctions. 

In March 2007, the SAFE promulgated the Application Procedure of Foreign Exchange Administration for 

Domestic Individuals Participating in Employee Stock Holding Plan or Stock Option Plan of Overseas-Listed 
Company, or the Stock Option Rule, to regulate foreign exchange procedures for PRC individuals participating in 
employee stock holding and stock option plans of overseas companies. On February 15, 2012, the SAFE 
promulgated the Circular on Certain Foreign Exchange Issues Relating to Domestic Individuals’ Participation in 
Stock Incentive Plan of Overseas-Listed Company, or the New Stock Option Rule. Upon the effectiveness of the 
New Stock Option Rule on February 15, 2012, the Stock Option Rule became void, although the basic requirements 
and procedures provided under the Stock Option Rule are kept unchanged in the New Stock Option Rule. Directors, 
supervisors, the senior management and other employees of the domestic subsidiary of an overseas-listed company 
(which shall include companies and other subsidiaries directly or indirectly established or controlled by such 
overseas-listed company in China) participating in any stock incentive plan of the overseas-listed company who are 
PRC citizens or who are non-PRC citizens residing in China for a continuous period of not less than one year, subject 
to a few exceptions, are required to register with the SAFE through a domestic qualified agent, which could be a 
PRC subsidiary of such overseas-listed company, and complete certain other procedures. We and our PRC employees, 
directors and executive officers are subject to these regulations. 

In addition, the SAT has issued circulars concerning employee share options. Under these circulars, individuals 

working in China who exercise share options will be subject to PRC individual income tax. We have obligations to 
file documents related to employee share options with relevant tax authorities and withhold the individual income 
taxes of employees who exercise their share options. If we or our PRC optionees fail to comply with these 
regulations, we or our PRC optionees may be subject to fines and other legal and administrative sanctions. 

21 

 
 
 
 
 
 
 
 
Risks Related to Our Common Shares and Our ADSs 

The market price for our ADSs may be volatile. 

The market prices of the securities of companies with Internet related and online businesses have been 

extremely volatile and may be subject to wide fluctuations in response to factors including the following: 

 

 

 

 

 

 

 

 

actual or anticipated fluctuations in our quarterly operating results; 
changes or revisions by us to previously released operating and financial targets; 
announcements by us or our competitors of new services, significant acquisitions, strategic partnerships, 
joint ventures or capital commitments; 
changes in financial estimates or recommendations by securities analysts; 
conditions in our industry, which is the market for recruitment advertising services and other human 
resource related services in China; 
additions or departures of key personnel; 
fluctuations of exchanges rates between the Renminbi and U.S. dollar; and 
pending or potential litigation or regulatory investigations. 

In addition, the securities market has from time to time experienced significant price and volume fluctuations 

that are not related to the operating performance of particular companies. These market fluctuations may also 
materially and adversely affect the market price of our ADSs. 

The future sales, or perceived future sales, by our existing shareholders of a substantial number of our ADSs 
in the public market or through private transactions could adversely affect the price of our ADSs. 

If our shareholders sell, or are perceived as intending to sell, substantial amounts of our common shares or 
ADSs, including those issued upon the exercise of outstanding options, in the public market or through private 
transactions, the market price of our ADSs could fall. Such sales, or perceived potential sales, might make it more 
difficult for us to sell equity or equity related securities in the future at a time and price that we deem appropriate. 
Common shares held by our existing shareholders and our affiliates may also be sold in the public market under, and 
subject to the restrictions contained in, Rule 144 under the U.S. Securities Act of 1933, as amended, or the Securities 
Act. See “Item 6. — Directors, Senior Management and Employees — Compensation — Stock-Based Compensation 
Plans” for a description of outstanding options to purchase our common shares. 

Your right to participate in any future rights offerings may be limited, which may cause dilution of your 
holdings. 

We may from time to time distribute rights to our shareholders, including rights to acquire our securities. Under 

the deposit agreement, the depositary bank will not offer you those rights unless the distribution to ADS holders of 
both the rights and any related securities is either registered under the Securities Act, or exempt from registration 
under the Securities Act. We are under no obligation to file a registration statement with respect to any such rights or 
securities or to endeavor to cause such a registration statement to be declared effective. Moreover, we may not be 
able to establish an exemption from registration under the Securities Act. Accordingly, you may be unable to 
participate in our rights offerings and may experience dilution in your holdings. 

You may not be able to exercise your right to vote. 

As a holder of ADSs, you may only exercise the voting rights with respect to the underlying common shares in 

accordance with the provisions of the deposit agreement. Under the deposit agreement, you must vote by giving 
voting instructions to the depositary. Upon receipt of your voting instructions, the depositary will vote the underlying 
common shares in accordance with these instructions. Otherwise, you will not be able to exercise your right to vote 
unless you withdraw the shares. Under our memorandum and articles of association, the minimum notice period 
required for convening either an annual general meeting or an extraordinary general meeting called to vote on 
matters requiring the approval of two thirds of the voting shares is 20 days. The minimum notice period for other 
extraordinary general meetings is 14 days. When a general meeting is convened, you may not receive sufficient 
advance notice to withdraw the shares to allow you to vote with respect to any specific matter. If we ask for your 
instructions, the depositary will notify you of the upcoming vote and will arrange to deliver our voting materials to 
you. We cannot assure you that you will receive the voting materials in time to ensure that you can instruct the 
depositary to vote your shares. In addition, the depositary and its agents are not responsible for failing to carry out 
voting instructions or for the manner of carrying out voting instructions. This means that you may not be able to 
exercise your right to vote and there may be nothing you can do if the shares underlying your ADSs are not voted as 
you requested. 

22 

 
 
 
 
 
 
 
 
 
 
 
You may not receive distributions on common shares or any value for them if it is illegal or impractical to 
make them available to you. 

The depositary of our ADSs has agreed to pay to you the cash dividends or other distributions it or the custodian 
receives on common shares or other deposited securities after deducting its fees and expenses. You will receive these 
distributions in proportion to the number of common shares your ADSs represent. However, the depositary is not 
responsible if it decides that it is inequitable or impractical to make a distribution available to any holders of ADSs. 
For example, the depositary may determine that it is not feasible to distribute certain property through the mail. 
Additionally, the value of certain distributions may be less than the cost of mailing them. In these cases, the 
depositary may determine not to distribute such property. We have no obligation to register under U.S. securities laws 
any ADSs, common shares, rights or other securities received through such distributions. We also have no obligation 
to take any other action to permit the distribution of ADSs, common shares, rights or anything else to holders of 
ADSs. This means that you may not receive the distribution we make on our common shares or any value for them if 
it is illegal or impractical for us to make them available to you. These restrictions may have a material adverse effect 
on the value of your ADSs. 

You may be subject to limitations on transfer of your ADSs. 

Your ADSs represented by the ADRs are transferable on the books of the depositary. However, the depositary 

may close its transfer books at any time or from time to time when it deems expedient in connection with the 
performance of its duties. In addition, the depositary may refuse to deliver, transfer or register transfers of ADSs 
generally when our books or the books of the depositary are closed, or at any time if we or the depositary thinks it 
advisable to do so because of any requirement of law or of any government or governmental body, or under any 
provision of the deposit agreement, or for any other reason. 

You may face difficulties in protecting your interests, and your ability to protect your rights through the U.S. 
federal courts may be limited, because we are incorporated under Cayman Islands law. 

We are a company incorporated under the laws of the Cayman Islands, and the majority of our assets are located 

outside the United States. In addition, many of our directors and executive officers are nationals or residents of 
jurisdictions other than the United States and all or a substantial portion of their assets are located outside the United 
States. As a result, it may be difficult for investors to effect service of process within the United States upon our 
directors or executive officers, or enforce judgments obtained in the United States courts against our directors or 
executive officers. 

Our corporate affairs are governed by our memorandum and articles of association, the Cayman Islands 
Companies Law (2013 Revision), as amended and revised from time to time, and the common law of the Cayman 
Islands. The rights of shareholders to take action against the directors, actions by minority shareholders and the 
fiduciary responsibilities of our directors to us under Cayman Islands law are to a large extent governed by the 
common law of the Cayman Islands. The common law of the Cayman Islands is derived in part from comparatively 
limited judicial precedent in the Cayman Islands as well as from English common law, the decisions of whose courts 
are of persuasive authority, but are not binding on a court in the Cayman Islands. The rights of our shareholders and 
the fiduciary responsibilities of our directors under Cayman Islands law are not as clearly established as they would 
be under statutes or judicial precedent in some jurisdictions in the United States. In particular, the Cayman Islands 
has a less developed body of securities laws as compared to the United States, and some states, such as Delaware, 
have more fully developed and judicially interpreted bodies of corporate law. In addition, shareholders of Cayman 
Islands companies may not have standing to initiate a shareholder derivative action in a federal court of the United 
States. 

There are uncertainties as to whether Cayman Islands courts would: 

 

 

recognize or enforce against us judgments of courts of the United States based on certain civil liability 
provisions of U.S. securities laws; and 
impose liabilities against us, in original actions brought in the Cayman Islands, based on certain civil 
liability provisions of U.S. securities laws that are penal in nature. 

There is no statutory recognition in the Cayman Islands of judgments obtained in the United States, although 

the courts of the Cayman Islands will in certain circumstances recognize and enforce a non-penal judgment of a 
foreign court of competent jurisdiction without retrial on the merits. 

As a result of all of the above, public shareholders may have more difficulty in protecting their interests in the 

face of actions taken by management, members of the board of directors or controlling shareholders than they would 
as public shareholders of a U.S. company. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
If we are considered a PRC resident under the EIT Law, dividends we pay to non-resident holders may be 
subject to PRC withholding tax and gains realized by non-resident holders on sale of ADSs or common 
shares may be subject to PRC income tax. 

If we are considered to be a PRC resident enterprise under the EIT Law, any dividends payable to non-resident 

enterprise holders of our common shares or ADSs may be treated as income derived from sources within PRC and 
therefore subject to a 10% withholding tax (or 20% in the case of non-resident individual holders) unless an 
applicable income tax treaty provides otherwise. In addition, capital gains realized by non-resident enterprise holders 
upon the disposition of our common shares or ADSs may be treated as income derived from sources within PRC and 
therefore subject to 10% income tax (or 20% in the case of non-resident individual holders) unless an applicable 
income tax treaty provides otherwise. If we are required under the EIT Law to withhold PRC income tax on 
dividends payable to our non-PRC investors or if you are required to pay PRC income tax on any gains realized from 
the transfer of our common shares or ADSs, the value of your investment in our common shares or ADSs may be 
materially and adversely affected. 

We believe that we were not a passive foreign investment company, or a PFIC, for our taxable year ending 
on December 31, 2014, although there can be no assurance in this regard. However, we believe there is a 
material risk that we may become one in the future, which could result in adverse U.S. federal income tax 
consequences to U.S. investors. 

Based on the past composition of our income and valuation of our assets, including goodwill, we believe that 
we were not a PFIC for our taxable year ending on December 31, 2014, although there can be no assurance in this 
regard. However, due to the volatility of the market price of our common shares, as represented by our ADSs, we 
believe there is a material risk that we may become one in the future. Under the U.S. Internal Revenue Code of 1986, 
as amended, the determination of whether we are a PFIC is made annually and our PFIC status for any particular 
year will depend upon the character of our income and assets and the value of our assets at such time. Accordingly, 
our PFIC status for any particular taxable year cannot be determined with certainty until after the close of that 
taxable year. In particular, our PFIC status may be determined in large part based on the market price of our common 
shares, as represented by our ADSs, which is likely to fluctuate and may fluctuate considerably given that the global 
capital markets have been experiencing extreme volatility. Accordingly, fluctuations in the market price of our 
common shares, as represented by our ADSs, may result in our being a PFIC in any future taxable year. 

Further, if it is determined that we do not own the stock of our affiliated PRC entities, which is held through 

contractual arrangements, for U.S. federal income tax purposes, we may be treated as a PFIC for our current taxable 
year and any taxable year thereafter. There exist substantial uncertainties regarding the application, interpretation and 
enforcement of relevant current and future PRC laws and regulations and their potential effect on our corporate 
structure and contractual arrangements with certain of our affiliated PRC entities. There can be no assurance that the 
PRC regulatory authorities will not take a view different from those of our PRC legal counsel. Further, even if the 
uncertainties as to PRC laws and regulations did not exist, there are also substantial uncertainties as to the treatment 
of our corporate structure and ownership of these affiliated PRC entities for U.S. federal income tax purposes. 

If we are a PFIC for any taxable year during which you hold our ADSs or common shares, such characterization 
could result in adverse U.S. federal income tax consequences to you if you are a U.S. investor. For example, if we are 
or become a PFIC, our U.S. investors may become subject to increased tax liabilities under U.S. federal income tax 
laws and regulations, and will become subject to burdensome reporting requirements. Moreover, non-corporate U.S. 
investors will not be eligible for reduced rates on taxation on any dividends received from us, if we are a PFIC in the 
taxable year in which such dividends are paid or in the preceding taxable year. See “Item 10. — Additional 
Information — Taxation — Certain United States Federal Income Tax Considerations — Passive Foreign Investment 
Company Rules.” 

ITEM 4. 

INFORMATION ON THE COMPANY 

A.  History and Development of the Company 

We commenced our business in 1998. In March 2000, our founders incorporated a new holding company, now 

called 51job, Inc., as an exempted limited liability company in the Cayman Islands under the Cayman Islands 
Companies Law (2013 Revision). Subsequently, 51job, Inc. acquired 51net.com Inc., or 51net, a British Virgin 
Islands company, and other subsidiaries to become the holding company of our corporate group. We operate as a 
foreign-invested enterprise in China through our wholly owned subsidiaries, 51net, which is the registered owner of 
our domain name, 51net Beijing and 51net HR, which are both Cayman Islands companies, as well as our PRC 
subsidiaries and affiliated Chinese entities, the primary ones being: 

24 

 
 
 
 
 
 
 
 
 
 

 

 

 

 

 

 

Qianjin Network Information Technology (Shanghai) Co., Ltd., or Tech JV, which is owned by 51net, 
Qian Cheng and Wuhan AdCo, and holds licenses which allow it to provide online advertising, human 
resource related and value-added telecommunications services; 
Shanghai Qianjin Advertising Co., Ltd., or AdCo, which is owned by Tech JV and Qian Cheng, and holds 
licenses to provide advertising services; 
Beijing Qian Cheng Si Jin Advertising Co., Ltd., or Qian Cheng, which is wholly owned by Run An, is our 
joint venture partner in Tech JV and has an equity interest in AdCo; 
Beijing Run An Information Consultancy Co., Ltd., or Run An, which is jointly owned by David Weimin 
Jin and Tao Wang, two executive officers of our company; 
Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd., or WFOE, which is wholly 
owned by 51net Beijing and owns our trademarks and registered copyrights; 
Shanghai Wang Cai Advertising Co., Ltd., or Wang Cai AdCo, which is jointly owned by AdCo and Tech 
JV, and hold licenses to provide advertising services; 
Shanghai Wang Ju Human Resource Consulting Co., Ltd., or Wang Ju, which is owned by 51net HR and 
Run An, and holds licenses to provide human resource related services; and 

  Wuhan Mei Hao Qian Cheng Advertising Co., Ltd., or Wuhan AdCo, which is wholly owned by Qian 

Cheng, has an equity interest in Tech JV and holds a license to provide advertising services. 

Substantially all of our business and operations are conducted through Tech JV and its subsidiaries. 

In May 2004, we restructured our operations to comply with then existing PRC laws and regulations governing 

foreign ownership in entities conducting advertising and human resource related services. For a discussion on our 
group structure, see “Item 4. — Information on the Company — Organizational Structure.” 

Our relationships with Qian Cheng and Run An, our affiliated entities, have been governed by a series of 
agreements. As a result of these agreements, under which we have borne all of the economic risks and received all of 
the economic rewards in these affiliated entities, the historical financial results of these entities have been 
consolidated in our financial statements as variable interest entities. For a discussion on the contractual arrangements 
among our entities, see “Item 7. — Major Shareholders and Related Party Transactions — Related Party Transactions 
— Contractual Arrangements Among Our Group Entities.” 

Our principal executive offices are located at Building 3, No. 1387, Zhang Dong Road, Shanghai 201203, 
People’s Republic of China. Our telephone number at this address is +86-21-6160-1888. Our registered office in the 
Cayman Islands is located at the offices of Maples Corporate Services Limited, PO Box 309, Ugland House, Grand 
Cayman, KY1-1104, Cayman Islands. Our agent for service of process in the United States is CCS Global Solutions, 
Inc., located at 54 West 39th Street, 5th Floor, New York, New York 10018. 

Our principal capital expenditures in 2012 totaled RMB136.8 million, which consisted of RMB95.8 million for 
the acquisition of office space in Guangzhou and RMB20.9 million in installment payments toward the acquisition of 
a new building in Wuhan as well as the purchase of computers, office equipment and furnishings. Our principal 
capital expenditures in 2013 totaled RMB222.1 million, which included RMB164.9 million for the acquisition of 
office premises in Beijing as well as the completed acquisition of the new Wuhan building and the purchase of 
computers, office equipment, fixtures and furnishings. Our principal capital expenditures in 2014 totaled RMB33.3 
million (US$5.4 million), which included the purchase of computers, office equipment and furnishings, and RMB6.6 
million (US$1.1 million) for the purchase of intangible assets, such as computer software. 

Capital expenditures in 2014 were funded through operating cash flows and our existing capital resources, and 
we expect to continue to fund our capital expenditures through these means. Our capital expenditure plans for 2015 
have not yet been fixed, but we intend to purchase office space, office furnishings, computers and technology-related 
equipment. 

In January 2015, we entered into an agreement to acquire approximately 1,615 square meters of office space in 

Shanghai to accommodate our growing business operations. The purchase price was RMB42.0 million (US$6.8 
million), which was paid to the seller in the first quarter of 2015. The purchase was funded from our existing cash 
resources. 

In February 2015, we entered into definitive agreements related to acquisitions and investments in some target 

companies. These companies include an established recruitment website focused on new college graduates and 
students in China, and providers of professional assessment, training and human resources consulting services in 
China. These investments will be funded from our existing cash resources, and the total consideration is expected to 
be up to RMB270 million (US$43.5 million), subject to closing conditions and adjustments, if any. We expect 
closing for these transactions to occur in the second quarter of 2015. 

25 

 
 
 
 
 
 
 
 
 
Our Offerings and ADS Repurchases 

We completed our initial public offering of 6,037,500 American depositary shares, or ADSs, and on September 

29, 2004, the trading of our ADSs commenced on the NASDAQ Global Select Market under the symbol “JOBS.” 

In April 2014, we completed an offering of US$172.5 million in aggregate principal amount of convertible 
senior notes due 2019. The notes were offered to qualified institutional buyers pursuant to Rule 144A under the 
Securities Act, and certain non-U.S. persons in compliance with Regulation S under the Securities Act. The notes 
bear interest at a rate of 3.25% per year, payable semiannually in arrears on April 15 and October 15 of each year. 
The notes will mature on April 15, 2019. The notes may be converted based on an initial conversion rate of 11.6976 
ADSs per US$1,000 principal amount of the notes (which represents an initial conversion price of US$85.49 per 
ADS). The conversion rate is subject to adjustment in some events. Following the change in the ratio of our common 
shares to ADSs from 2:1 to 1:1 effective August 8, 2014, the initial conversion rate was adjusted to 23.3952 ADSs 
per US$1,000 principal amount of the notes (which represents an adjusted initial conversion price of approximately 
$42.74 per ADS). 

In September 2008, we announced a share repurchase program, which provided authorization to purchase up to 

US$25 million worth of our outstanding ADSs. Under this program, from 2008 to 2011, we purchased 2,030,658 
ADSs, through open-market transactions for an aggregate consideration of approximately US$11.0 million, including 
transaction fees. In June 2014, we approved an increase to the size of the share repurchase program from US$25 
million to US$75 million. In 2014, we purchased 799,293 ADSs through open-market transactions for an aggregate 
consideration of approximately US$25 million, including transaction fees. See “Item 16E. — Purchases of Equity 
Securities by the Issuer and Affiliated Purchasers.” 

B.  Business Overview 

We believe that we are a leading nationwide provider of integrated human resource services in China. With a 
strong focus on recruitment advertising, we operate www.51job.com which is utilized by a broad base of corporate 
employers, reaches a wide and diverse audience of job seekers and aggregates job information from over 100 cities 
across China. We also operated a print publication in the city of Xian as of the date of this annual report. 

In addition to recruitment advertising services, we also provide other complementary human resource related 
services, consisting primarily of business process outsourcing, training, campus recruitment and executive search 
services. We aim to be a comprehensive, “one-stop” solution to human resource departments by providing 
recruitment and other human resource related services to employers through 25 local sales offices and a national 
sales and customer service call center in Wuhan. 

Although we provide services to both employers and job seekers, we derive substantially all of our revenues 

from employers. We receive a majority of our revenues in the form of fees from employers for placing job 
advertisements on www.51job.com. We also receive fees from employers for accessing our www.51job.com resumé 
database, using our eHire product and engaging our other human resource related services. 

Our Product and Services 

We provide a range of human resource services in the following categories: 

 

 

recruitment advertising services, including online recruitment services and print advertising; and 
other human resource related services, such as business process outsourcing, training, campus recruitment 
and executive search services. 

We generate a significant majority of our revenues from our recruitment advertising services. Our online 
recruitment services business generated 62.4% of our revenues in 2012, 64.7% of our revenues in 2013 and 65.8% of 
our revenues in 2014. Our print advertising business generated 7.0% of our revenues in 2012, 3.0% of our revenues 
in 2013 and 0.7% of our revenues in 2014. Other human resource related services generated 30.6% of our revenues 
in 2012, 32.3% of our revenues in 2013 and 33.5% of our revenues in 2014. 

Recruitment Advertising Services 

Online Recruitment Services — www.51job.com. We established our online recruitment website, 

www.51job.com, in 1999. Online recruitment advertisements appear in both Chinese and English on www.51job.com. 
These advertisements cover many different job categories ranging from professional and middle management 
positions to clerical, industrial and hourly jobs. Job seekers may search for positions using keywords or based on a 
number of criteria, including city of employment, industry, job function, job title and job posting date. We regularly 
maintain and update our www.51job.com with job search, training and general career management content. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
We believe that www.51job.com is one of the largest dedicated national recruitment websites in China in terms 
of the number of recruitment advertisements. We also believe that www.51job.com is among the largest in terms of 
the number of registered job user accounts and posted job seeker resumés, with approximately 84 million user 
accounts established since the launch of our website in 1999 and approximately 75 million resumés posted online as 
of December 31, 2014. We believe that www.51job.com is perceived as a “destination site” by job seekers because of 
its large volume of advertisements and the job search, training, and general career management content available on 
the website. 

We believe that www.51job.com provides employers with a cost-effective means of reaching their target 

audience. As our website contains nationwide recruitment advertisements, employers can access a large pool of 
potential candidates from a wide geographic area. Certain employers also post advertisements online when they 
consider the demographics of their target audience to favor the use of the Internet for recruitment advertising. As a 
result, www.51job.com includes a large number of recruitment advertisements targeted at white-collar job seekers 
between the ages of 20 to 35 that are more likely to be familiar with the Internet and utilize this medium for their job 
search. We generally update the advertisements on our website several times each hour, which provides job seekers 
with new opportunities constantly and allows employers to receive responses more rapidly. Employers also attract 
online job seekers by placing advertising banners, trademarks, logos, website hyperlinks and other forms of 
advertising on our website to promote their corporate image for a fee that varies depending on the size, graphics, 
placement and duration. In addition, we offer enhanced marketing tools, such as priority placement of their job 
postings in keyword search results and direct email marketing campaigns to a targeted group of job seekers, to 
employers for a fee. 

Employers can use our eHire web-based platform to post recruitment advertisements, search our job candidate 
database and download resumés for a fee. In addition, eHire contains other tools that enable employers to manage, 
organize and streamline the recruitment and hiring process. We also offer website design as an additional 
value-added service and marketing tool for corporate customers. We can build customized “private label” recruitment 
websites with the “look and feel” of a dedicated website. We design these sites in-house to client specifications and 
operate these sites for our clients. These client sites, together with our www.51job.com website, are hosted by China 
Telecom and China Unicom. 

The following table sets forth the estimated number of unique employers who used our online recruitment 

services for the periods indicated. 

For the year ended December 31, 
2014 
2013 
2012 

Estimated unique employers using online recruitment services ................

272,322 

333,973 

388,158 

www.51job.com provides job seekers with online tools which allow them to: 

 

 

 

 

 

 

 

search and review all current recruitment advertisements; 
receive e-mails of advertisements matching the job seeker’s profile and preferences; 
submit resumés directly to prospective employers to apply for a desired position; 
organize and track job related information and applications; 
obtain information about upcoming job fairs, career development advice and other job related information; 
track updates and receive notifications on specific companies of their choice; and 
engage and communicate with employers and other job seekers through online social forums. 

We operate a mobile Internet website and have also developed mobile applications that enable job seekers to 
access their accounts through mobile devices and utilize most functions available on www.51job.com. We believe that 
these mobile offerings help job seekers receive information anywhere and anytime, allowing them to more quickly 
apply to desired job positions and respond to employers when they do not have convenient access to a personal 
computer. Although we do not currently monetize our mobile offerings, we believe these tools increase job seeker 
engagement, provide important real-time benefits and enhance the job search experience for our users. 

We provide job seekers access to www.51job.com and our mobile applications free of charge. 

Print Advertising — 51job Weekly. 51job Weekly is a city-specific recruitment advertising publication which is 

published once a week and is distributed as an insert in a local newspaper and/or on a stand-alone basis. 51job 
Weekly contains recruitment advertisements for the full range of job categories that are available on our 
www.51job.com website. Advertisements placed in 51job Weekly are primarily in Chinese language. 51job Weekly 
recruitment advertisements come in a variety of formats, from large, multi-color advertisements using graphics and 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
corporate trademarks to simple text job announcements. The advertising fees that we charge depend on a variety of 
factors, including the size, placement, format, and use of color and graphics in the advertisement, the length of time 
the advertisement is to appear, and the city in which the advertisement is placed. 

In recent years, we believe the growing acceptance of online recruitment services by employers combined with 

the ongoing shift in recruitment advertising expenditures from print to online media has limited the future use and 
market outlook of print advertising services for recruitment purposes. As a result, we have made a strategic decision 
to transition our business focus away from these print advertising services and have discontinued the publication of 
51job Weekly in many cities since 2010. 

The following table sets forth the estimated number of print advertising pages we generated and the cities where 

51job Weekly was published for the periods and as of the dates indicated. As of the date of this annual report, 51job 
Weekly was published in only one city, Xian. The English translation of the name of our local newspaper contractor 
in Xian is China Merchant News. 

Estimated number of print advertising pages(1) ........................................
Number of cities where 51job Weekly was published(2) ............................
______________________ 
(1) 
(2)  As of December 31, 2012, 2013 and 2014. 

For the years ended December 31, 2012, 2013 and 2014. 

Other Human Resource Related Services 

2012 

2,742 
7 

2013 

1,492 
2 

2014 

275 
1 

Business Process Outsourcing. We perform business process outsourcing services by managing human resource 

administrative functions for employers on an outsourced basis. Our services to corporate clients mainly consist of 
social insurance and benefits processing, regulatory compliance with local governmental employment regulations 
and payroll processing. While the market for business process outsourcing services in China is currently limited 
compared to developed economies like the United States, we believe that there is significant future potential for these 
services as companies in China grow and become more sophisticated, thereby increasing the need and demand for 
using third parties to perform human resource administrative functions. In providing our business process 
outsourcing services, we benefit from the close operational integration with our recruitment advertising services, 
which enables us to share staff resources and leverage our sales and marketing investments. We continue to build our 
outsourcing capability and aim to increase the number of companies and individuals we serve as well as to expand 
the type of services we provide. 

Training. We conduct training seminars in business management, leadership, sales and marketing, human 

resource, negotiation skills, financial planning and analysis, public administration, manufacturing, secretarial and 
other skills. We provide our seminars to the general public and on a customized, in-house basis for corporate clients. 
We license content and materials from third parties for some of the training courses we provide. We also enter into 
arrangements with certain trainers and lecturers that meet our knowledge, expertise and experience requirements. In 
addition to classroom-style seminars, we provide outdoor-based training exercises and programs for corporate clients 
to promote personal development, team building and communication. We believe that our training services build our 
brand awareness as a provider of comprehensive, integrated human resource services. 

Campus Recruitment. We provide campus recruitment services to corporations seeking to recruit college and 

university students. We assist corporations with recruitment strategy, selection of schools, schedule of campus visits, 
promotion of their image to students and logistical arrangements. 

Executive Search. We provide our eSearch executive search and placement services to employers seeking to fill 

mid-level professional, managerial and junior executive positions. We generally charge corporate clients a total 
assignment fee, including in some cases a minimum upfront retainer, based on a percentage of the successful 
candidate’s annual or monthly compensation. We maintain a team of specialized consultants who can access our 
extensive candidate resumé database that other search firms are restricted from using. 

Salary and Other Human Resource Related Surveys. We conduct general and customized salary survey studies 

with analyses of compensation and benefits packages across various cities, industries and job positions. Human 
resource departments utilize this data to understand the market for compensation levels and to assist in their 
determination of compensation and benefits packages. We also conduct surveys on employee retention and other 
human resource related topics. 

Human Resource Conferences. We organize and host annual human resource conferences and events in some of 

our cities. These conferences and events include lectures, seminars, workshops and networking opportunities for 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
human resource professionals. Although we do not generate significant revenues from hosting these conferences and 
events, this service provides us with exposure to, and interaction with, existing and prospective clients. 

Other Products. We provide assessment tools to assist human resource departments in evaluating capabilities 

and dispositions of job candidates and existing employees, in aiding employee placement and in allocating employee 
resources. We also perform hiring and support services to employers on select recruitment projects. 

Technology 

We design and update our website and develop our proprietary software entirely in-house. Our website is hosted 
by China Telecom and China Unicom, China’s principal telecommunications and Internet service providers. We own 
the copyrights, software, trademarks and other intellectual property with respect to the design and content of our 
website, other than the advertisements and trademarks provided by our advertisers. 

We employ a large staff of website designers and technicians to update and enhance our website as well as to 
design, build and provide assistance to customers whose recruitment websites we are maintaining. We update the 
advertisements on our website from our customer service center in Wuhan and our principal executive offices in 
Shanghai. New recruitment advertisements provided to us by employers who have purchased and registered online 
accounts generally appear on our website within a few hours. 

From time to time we experience slower Internet service from our Internet service providers as a result of 
technical difficulties associated with high traffic volumes, computer viruses, the proliferation of “spam” e-mail traffic 
and other difficulties that generally affect Internet traffic. To date, we have not been subject to significant targeted 
disruptions or hacking and we believe that difficulties we have experienced relating to the speed of the Internet 
service and web-hosting provided by China Telecom and China Unicom are consistent with the difficulties that affect 
Internet service in China generally. To date, our website has not gone off-line or been shut down for any significant 
period of time. We do not believe that our business has been materially disrupted or negatively affected by technical 
difficulties with respect to our website. However, we cannot assure you that our business will not face material 
disruptions or damage from spam, viruses, hacking or other technical difficulties. See “Item 3. — Key Information 
— Risk Factors — Risks Related to Our Business — Hacking and computer viruses may cause delays or 
interruptions on our systems and may reduce use of our services and damage our reputation and brand names;” “— 
We face risks related to health epidemics and other natural disasters;” and “— We are dependent on our Internet 
service providers, and we are vulnerable to failures of the Internet, fixed line telecommunications networks in China 
and our technology platform.” 

Competition 

We face significant competition in all of our business lines. See “Item 3. — Key Information — Risk Factors — 

Risks Related to Our Business — Because we face significant competition in all of our businesses, we may lose 
market share and our results of operations may be materially and adversely affected.” 

Online Recruitment Services 

We experience intense competition in our online recruitment services business from dedicated online 
recruitment websites and websites affiliated with local job fair operators. We view our principal existing online 
competitors to be Zhaopin.com, ChinaHR.com and Cjol.com, which are primarily dedicated online recruitment 
websites. 

None of the well-established nationwide Internet portals, search engines and online classified websites, such as 

58.com, Baidu.com, NetEase.com, QQ.com, Sina.com and Sohu.com, are dedicated providers of recruitment 
advertising or other human resource products, and each offers a wide variety of other online services. However, any 
or all of our online competitors may decide to allocate significant additional resources to providing recruitment 
advertising or other human resource services. In the future, we may also face competition from professional and 
social networking websites as well as other large Internet companies who may enter the market for any or all of our 
services in China. For example, LinkedIn, a leading professional network, introduced a Chinese language version of 
their website in China in February 2014. As a result of these events, we could encounter significantly increased 
competition in some or all of our markets. 

Other Services 

We believe the market for business process outsourcing services is in an early stage of development and the 
competition is generally localized. Our key competitors are typically service agencies affiliated with or sponsored by 
local government and human resources and social security bureaus. In the training services market, we face 

29 

 
 
 
 
 
 
 
 
 
 
 
 
competition primarily from small, local training firms or individual trainers who specialize in specific areas of 
expertise. The competition in the executive search services market in China is largely fragmented. 

Customers 

Our customers consist of large multinational corporations, large national Chinese corporations and local 

Chinese enterprises of all sizes. 

Sales and Marketing 

Our sales and marketing strategy is focused on promoting our brand names and further establishing our 
reputation as an integrated provider of high quality human resource services. We utilize various marketing channels 
to target three key groups: 

 

 

 

job seekers; 
employers with hiring and/or training needs; and 
human resource departments with actual or potential outsourcing needs. 

Direct Marketing. We target employers principally through direct marketing, which we believe has been highly 

effective in attracting new customers. As of December 31, 2014, we employed approximately 3,400 sales and 
account management representatives that identify and directly contact potential customers via telephone, personal 
sales visits, the Internet and the mail. We maintain 25 local sales offices and have also established a national sales 
and customer service call center in Wuhan, which became operational in February 2010. We train our sales staff to 
cross-sell all of our services and to design comprehensive packages of human resource services for potential clients 
to meet their specific requirements. In addition, we believe that the personal nature of direct marketing has enabled 
us to better understand the needs of our existing and prospective customers and helped us to develop new services 
and products. 

Event Marketing. We organize customer events, such as recruiting workshops, product information seminars, 

industry roundtables and networking events, to provide our sales team an opportunity to personally interact with 
employers and understand their recruitment needs. 

Online and Mobile Marketing. We utilize advertising, such as banner advertisements, keyword and hyperlink 
purchases and paid listings, to promote our brand names on the Internet and mobile marketplaces. We also conduct 
and sponsor online promotion campaigns such as drawings, giveaways and contests to attract traffic and enhance the 
loyalty of job seekers to our website. In addition, we have developed mobile applications which can be downloaded 
by users for free. 

Mass Media Advertising. We use traditional mass media advertising on a selective basis to increase our brand 
visibility and corporate image. We advertise through various media, including outdoor advertising on digital displays, 
billboards, bus stops and public transportation. In addition, we advertise on print media such as newspapers, 
magazines, industry publications and telephone directories. 

Cross-Marketing. We have established cross-marketing relationships between www.51job.com and a variety of 
partners. In addition, we believe that we benefit from recommendations and referrals by the large base of job seekers 
and employers who use www.51job.com. 

Media Promotions. We produce surveys and analyses on job market trends and developments that are regularly 

featured and published in magazines, newspapers and on the Internet. We believe this exposure heightens our 
corporate image among both employers and job seekers and attracts interest and sales inquiries for our services. 

Intellectual Property and Proprietary Rights 

We regard our copyrights, trademarks, trade secrets and other intellectual property rights as critical to our 
business. We rely on trademark and copyright law, trade secret protection, non-competition and confidentiality and/or 
licensing agreements with our executive officers, clients, contractors and others to protect our intellectual property 
rights. We have registered our www.51job.com Internet domain name as well as a number of similar domain names in 
an effort to prevent entities from diverting online traffic away from our website. 

We have registered trademarks, including  前程无忧,  前程, 51job.com,  无忧工作网,  网才  and eSearch, with 
the Trademark Office of the SAIC. In January 2010,  前程无忧  was designated a “Well-Known Trademark,” which 
is the highest recognition for consumer brands granted by the SAIC. 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
All of our trademarks and the www.51job.com domain name are owned or registered in the PRC by WFOE and 

51net. Under a trademark license agreement between WFOE, as licensor, and Tech JV, as licensee, Tech JV has the 
right to use certain trademarks in the PRC, with no right of assignment or sublicense. Under a domain name license 
agreement between 51net, as licensor, and Tech JV, as licensee, Tech JV has the right to use the www.51job.com 
domain name in connection with the operation of our website. See “Item 7. — Major Shareholders and Related Party 
Transactions — Related Party Transactions — Contractual Arrangements Among Our Group Entities.” 

Our intellectual property is subject to theft and other unauthorized use, and our ability to protect our intellectual 

property from unauthorized use is limited. In addition, we may in the future be subject to claims that we have 
infringed the intellectual property rights of others. See “Item 3. — Key Information — Risk Factors — Risks Related 
to Our Business — If we are unable to prevent others from using our intellectual property, our business may be 
materially and adversely affected” and “— We may be exposed to infringement or misappropriation claims by third 
parties, which, if successful, could cause us to pay significant damage awards.” 

Regulation 

Advertising agencies, human resource services firms and Internet content providers are subject to substantial 

regulation by the Chinese government. An “Internet content provider” is a commercial operator providing the 
delivery of Internet content. This section sets forth a summary of the most significant PRC regulations that affect the 
businesses and the industries in which we operate. 

In addition to laws and regulations that apply generally to advertising agencies, human resource firms and 
Internet content providers, special limitations apply to foreign ownership of businesses engaged in human resource 
and Internet content provider services in China. 

Limitations on Foreign Ownership of Our Businesses 

Advertising 

The principal regulation governing foreign ownership of advertising companies in China is the Administrative 

Regulations Concerning Foreign-Invested Advertising Enterprises (2008 Revision). Under this regulation, foreign 
investors are allowed to own 100% of an advertising agency in China subject to certain qualification requirements. 
However, for those advertising agencies that provide online advertising service, foreign ownership restrictions on the 
value-added telecommunications business are still applicable. 

Human Resource Services Companies 

The principal regulation governing foreign ownership in human resource services companies in China is the 

Interim Regulations on the Administration of Sino-Foreign Equity Joint Venture as Human Resource Agencies 
(2003), as amended in 2005, jointly promulgated by the MHRSS, the MOFCOM and the SAIC. Under this regulation, 
the percentage of foreign ownership in the equity interest of a human resource services company cannot be less than 
25% or more than 49%. In August 2006, the PRC government increased the foreign ownership percentage limitation 
to up to 70% under certain circumstances. Starting from January 2008, the PRC government no longer implemented 
any foreign ownership percentage limitation for Hong Kong service providers and Macau service providers. 

Value-Added Telecommunications Services and Internet Content Providers 

In the PRC, entities that coordinate with Internet service providers (such as telecommunications companies) to 
effect the online placement of content provided by either themselves or third parties are defined as “Internet content 
providers” and require a special license. Internet content providers are classified as value-added telecommunications 
businesses. 

The principal regulations governing foreign ownership in Internet content providers in China include: 

 

 

Administrative Rules for Foreign Investments in Telecommunications Enterprises (2008 Revision); and 
Foreign Investment Industry Guidance Catalogue (2015), which will become effective on April 10, 2015. 

Under these regulations, foreign investors, individually or in the aggregate, are prohibited from owning more 

than 50% of a PRC entity that provides value-added telecommunications services, which include the service of 
providing Internet content. 

According to the Opinion on Further Opening Value-Added Telecommunications Services to Foreigners in 
China (Shanghai) Pilot Free Trade Zone, foreign ownership in certain value-added telecommunications services 
providers (e.g., Internet content providers providing application store services) may exceed 50% in China (Shanghai) 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pilot Free Trade Zone; however, service providers providing online advertising and human resource services are not 
included. 

In addition, the MIIT, issued the Notice on Strengthening the Administration of Foreign Investment in the 
Operation of Value-Added Telecommunications Business, or the MIIT Notice, in July 2006. According to the MIIT 
Notice, value-added telecommunications services license holders (including their shareholders) shall directly own the 
domain names and registered trademarks used by such value-added telecommunications services license holders in 
their daily operations and is prohibited from leasing, transferring or selling the license to foreign investors in any 
form, and from providing any assistance in forms of resources, sites or facilities to foreign investors that conduct 
value-added telecommunications business illegally in China. For those who are not in compliance with the above 
requirements and fail to rectify the non-compliance within the period set by the provincial communications 
administration bureaus, the bureaus may revoke their operating licenses. See “Item 3. — Key Information — Risk 
Factors — Risks Related to Doing Business in China — PRC laws and regulations governing operators of Internet 
websites are unclear and the regulation of the telecommunications and Internet industries may become more 
burdensome, and if we are found to be in violation of PRC laws and regulations, we could be subject to sanctions.” 

General Regulation of Our Businesses 

Advertising 

The SAIC is responsible for regulating advertising activities in the PRC. The principal regulations governing 

advertising (including online advertising) in China include: 

 

 

Advertising Law (1994); 
Administration of Advertising Regulations (1987); 
Implementation Rules on Administration of Advertising Regulations (2004); and 

 
  Measures for the Administration of Advertising Business Licenses (2005). 

All enterprises, except for broadcast stations, television stations, newspapers, magazines, non-corporate entities 

and other entities specified in laws or administrative regulations, are no longer required to obtain a separate 
advertising license although they are required to apply for inclusion of “advertising services” in their business 
licenses. 

Human Resource 

Human resource services firms in China are mainly regulated by the MHRSS. The principal regulation 

applicable to human resource services firms is the Regulations on Administration of Human Resource Markets (2001, 
as amended in 2005), jointly promulgated by the MHRSS and the SAIC. Under this regulation, any entity providing 
human resource services in China must obtain a human resource services license from the local administration of 
human resources and social security at the provincial level. Each of these administrations may adopt rules, with some 
degrees of variation among provinces, to regulate human resource services operations conducted within the province. 

Value-Added Telecommunications Services and Online Commerce 

The delivery of content on our website is subject to PRC laws and regulations applicable to telecommunications 

and Internet service providers. We are also within the regulatory jurisdiction of various governmental bodies, 
including the MIIT and the SAIC. The principal regulations applicable to the telecommunications industry and 
Internet include: 

 

 

 

Telecommunications Regulations (2000); 
The Administrative Measures for Telecommunications Business Operating Licenses (2009); and 
The Internet Information Services Administrative Measures (2000). 

Under these regulations, the delivery of Internet content provision services is classified as a value-added 
telecommunications business, and a commercial operator of such services must obtain an Internet content provider 
license from the appropriate telecommunications authorities. 

With respect to our online business, the Administrative Measure on Online Commerce promulgated by the 
SAIC on January 26, 2014 applies to all online commerce businesses in general, which requires all online commerce 
operators to register with the SAIC or its local offices. There are no PRC laws that have national applicability to 
online commerce specifically relating to advertising and human resource services. However, local authorities may 
impose requirements on online business activities conducted within its jurisdiction, such as registration or filing 
requirements. 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Labor and Social Insurance 

Under the PRC Labor Law effective in 1995 and the PRC Labor Contract Law effective in 2008 and its 

amendment which became effective on July 1, 2013, a written labor contract must be executed between an employer 
and an employee. Labor-related regulations and rules of the PRC also stipulate the maximum number of working 
hours per day and per week as well as the minimum wage standards. In addition, an employer is required to establish 
occupational safety and sanitation systems, implement the national occupational safety and sanitation rules and 
standards, and provide employees with workplace safety training. 

In the PRC, workers dispatched by an employment agency are normally engaged in temporary, auxiliary or 
substitute work. Under the PRC Labor Contract Law, an employment agency is the employer for workers dispatched 
by it and shall perform an employer’s obligations toward them. The employment contract between the employment 
agency and the dispatched workers, and the placement agreement between the employment agency and the company 
that receives the dispatched workers shall be in writing. Furthermore, the company that accepts the dispatched 
workers shall bear joint and several liability for any violation of the PRC Labor Contract Law by the employment 
agencies arising from their contracts with dispatched workers. The MHRSS promulgated the Interim Provisions on 
Labor Dispatch, effective March 1, 2014, which clarified the use of the labor dispatch employment model, required 
revisions to the content in labor dispatch contracts and instituted a 10% maximum limit of dispatched workers to 
total workforce for companies in China while providing a two-year transition period for compliance. 

An employer is obligated to sign an indefinite term labor contract with an employee if the employer continues 

to employ the employee after two consecutive fixed-term labor contracts. The employer also has to pay 
compensation to the employee if the employer terminates an indefinite term labor contract. Except where the 
employer proposes to renew a labor contract by maintaining or raising the conditions of the labor contract and the 
employee is not agreeable to the renewal, an employer is required to compensate the employee when a definite term 
labor contract expires. Furthermore, under the Regulations on Paid Annual Leave for Employees issued in December 
2007 and effective as of January 2008 and its implementation measures, an employee who has served an employer 
for more than one year and less than ten years is entitled to a 5-day paid vacation, those whose service period ranges 
from 10 to 20 years is entitled to a 10-day paid vacation, and those who has served for more than 20 years is entitled 
to a 15-day paid vacation. An employee who does not use such vacation time at the request of the employer shall be 
compensated at three times their normal salaries for each waived vacation day. 

Under the Regulations on Work-Related Injury Insurance effective in 2004 and the Interim Measures 
Concerning the Maternity Insurance for Enterprise Employees effective in 1995, PRC companies must pay 
work-related injury insurance premiums and maternity insurance premiums for their employees. On December 20, 
2010, the State Council promulgated the amended Regulation on Work-Related Injury Insurance that became 
effective on January 1, 2011. The amendments to this regulation expand the scope of work-related injury to include 
the injury of employees caused by traffic accidents en route to or from the office not primarily attributable to the 
employees. Employees are entitled to certain treatments under work-related injury insurance that are calculated based 
on the circumstances of the work-related injury. Under the Interim Regulations on the Collection and Payment of 
Social Insurance Premiums effective in 1999 and the Interim Measures concerning the Administration of the 
Registration of Social Insurance effective in 1999, basic pension insurance, medical insurance and unemployment 
insurance are collectively referred to as social insurance. Both PRC companies and their employees are required to 
contribute to the social insurance plans. Under the Regulations on the Administration of Housing Fund effective in 
1999, as amended in 2002, PRC companies must register with applicable housing fund management centers and 
establish a special housing fund account in an entrusted bank. Both PRC companies and their employees are required 
to contribute to the housing funds. On October 28, 2010, the National People’s Congress of China promulgated the 
PRC Social Insurance Law, which became effective on July 1, 2011. The PRC Social Insurance Law specifies that 
the PRC establishes a social insurance system including basic pension insurance, basic medical insurance, 
work-related injury insurance, unemployment insurance and maternity insurance. An employer shall pay the social 
insurance for its employees in accordance with the rates provided under relevant regulations and shall withhold the 
social insurance that should be assumed by the employees. The authorities in charge of social insurance may request 
an employer’s compliance and impose sanctions if such employer fails to pay and withhold social insurance in a 
timely manner. 

Regulations Relating to Intellectual Property Rights 

China has adopted comprehensive legislation governing intellectual property rights, including trademarks, 
patents and copyrights. China has adhered to the main international conventions on intellectual property rights and 
became a member of the Agreement on Trade Related Aspects of Intellectual Property Rights upon its accession to 
the WTO in December 2001. 

33 

 
 
 
 
 
 
 
The PRC amended its Copyright Law in 2001 to widen the scope of works that are eligible for copyright 
protection. The amended Copyright Law extends copyright protection to cover Internet activities and products 
disseminated over the Internet. Copyrighted software is protected under the Copyright Law and other regulations. In 
addition, there is a voluntary registration system administered by the China Copyright Protection Center. The 
Copyright Law was further amended in February 2010. 

Registered trademarks are protected under the Trademark Law adopted in 1982, revised in 2001 and further 
revised in 2013. Trademarks can be registered with the Trademark Office of the SAIC for renewable ten-year periods. 
Trademark license agreements are required to be filed with the Trademark Office of the SAIC for the record, and the 
failure to complete such filings may cause the trademark license agreements to be unenforceable against bona fide 
third parties. 

Domain name disputes are governed by the Measures of China Internet Network Information Center for 
Resolving Disputes Regarding Domain Names promulgated by the Chinese Internet Network Infrastructure Center, 
or the CNNIC, on May 28, 2012 and effective on June 28, 2012, under which the CNNIC can authorize domain 
name dispute resolution institutions to decide disputes. 

Regulations Relating to Internet Privacy 

The Constitution of the PRC provides that PRC law protects the freedom and privacy of communications of 

citizens and that infringement of such rights is not permitted. While PRC laws do not prohibit Internet content 
providers from collecting personal information of their users, such collection is subject to the users’ prior consent. 
Also, the relevant government authorities have enacted legislation on the use of the Internet that recognizes the 
protection of personal information from unauthorized disclosure. Under the Regulation on Internet Information 
Service, Internet information service providers are prohibited from producing, copying, publishing or distributing 
information that is humiliating or slanderous to others or that trespasses the lawful rights and interests of others. 
Depending on the nature of their violation, Internet content providers that violate this provision may face criminal 
charges or be sanctioned by security authorities. In addition, they may be ordered to temporarily suspend their 
service, or their licenses may be revoked. Under the Administration Regulation on the Internet BBS Service, Internet 
content providers that provide electronic messaging services must keep users’ personal information confidential and 
must not disclose such personal information to any third party without the consent of the users, unless the law 
requires such disclosure. The regulations further authorize the relevant telecommunications authorities to order 
Internet content providers to rectify an unauthorized disclosure. Internet content providers could be subject to legal 
liability if the unauthorized disclosure causes damages or losses to the users. Under the Provisions on Protecting the 
Personal Information of Telecommunications and Internet Users, telecommunications services operators and Internet 
information services providers shall formulate the rules for collection and use of users’ personal information and 
publish such rules in their business or service premises or on their websites. Without the consent of users, no 
telecommunications services operator or Internet information services provider may collect and use users’ personal 
information. When collecting and using users’ personal information, telecommunications services operators and 
Internet information services providers shall clearly inform users of the purpose, manner and scope for collection and 
use of information, the channels for inquiry and correction of information, the consequences from refusal to provide 
information and other relevant matters. Telecommunications services operators and Internet information services 
providers shall not collect users’ personal information other than that necessary for providing services, or use 
information for purposes other than the provision of services; and shall not collect and use information by fraud, 
misleading, coercion or any other means or in violation of laws, administrative regulations or agreements between 
both sides. To comply with these regulations, we provide subscribers to our website with a range of confidentiality 
options. They may choose to authorize us to disclose their personal information to third parties, or to instruct us to 
keep this information strictly confidential. Our systems are designed to maintain information received from these 
subscribers in accordance with their instructions. 

However, the PRC government retains the power and authority to order Internet content providers to turn over 

personal information of Internet users if the users post any prohibited content or engage in illegal activities on the 
Internet. 

Regulations Relating to Foreign Currency Exchange 

The principal regulations governing foreign currency exchange in the PRC are the Foreign Exchange 

Administration Regulations, as amended in August 2008, and the Administration Rules of the Settlement, Sale and 
Payment of Foreign Exchange. Under these regulations, the Renminbi is freely convertible for payments of current 
account items, such as trade and service related foreign exchange transactions and dividend payments, but not for 
expenses of capital, such as direct investment, loan or investment in securities, outside the PRC unless the prior 
approval of the SAFE is obtained and prior registration with the SAFE is made. 

34 

 
 
 
 
 
 
 
 
Under the Foreign Exchange Administration Regulations, foreign-invested enterprises in the PRC may purchase 

or remit foreign exchange without the approval of the SAFE for trade and service related foreign exchange 
transactions by providing commercial documents evidencing these transactions. They may also retain foreign 
exchange (subject to a cap approved by the SAFE) to satisfy foreign exchange liabilities or to pay dividends. 
However, the relevant PRC government authorities, which have significant administrative discretion in implementing 
the laws, may restrict or eliminate the ability of foreign-invested enterprises to purchase and retain foreign currencies 
in the future. In addition, foreign exchange transactions involving direct investment, loan and investment in securities 
outside the PRC are subject to limitations and require approvals from the SAFE. 

Under the Administration Rules of the Settlement, Sale and Payment of Foreign Exchange, foreign-invested 

enterprises may only buy, sell and/or remit foreign currencies at banks authorized to conduct foreign exchange 
business after providing valid supporting documents and, in the case of capital account item transactions, obtaining 
approval from the SAFE or its competent local counterpart. 

The SAFE promulgated the Circular on the Relevant Operating Issues Regarding Administration Improvement 
of Payment and Settlement of Foreign Currency Capital of Foreign-Invested Enterprises, or Circular 142, on August 
29, 2008. Under Circular 142, registered capital of a foreign-invested company settled in Renminbi converted from 
foreign currencies may only be used within the business scope approved by the applicable governmental authority 
and may not be used for equity investments in the PRC. In addition, foreign-invested companies may not change how 
they use such capital without the SAFE’s approval, and may not in any case use such capital to repay Renminbi loans 
if they have not used the proceeds of such loans. Furthermore, the SAFE promulgated a circular on November 9, 
2010, or Circular 59, which requires the authenticity of settlement of net proceeds from offshore offerings to be 
closely examined and the net proceeds to be settled in the manner described in the offering documents. In addition, to 
strengthen Circular 142, on November 9, 2011, the SAFE promulgated the Circular on Further Clarifying and 
Regulating Relevant Issues Concerning the Administration of Foreign Exchange under Capital Account, or Circular 
45, which prohibits a foreign-invested company from converting its registered capital in foreign exchange currency 
into Renminbi for the purpose of making domestic equity investments, granting entrusted loans, repaying 
inter-company loans and repaying bank loans that have been transferred to a third party. Circular 142, Circular 59 
and Circular 45 may adversely affect our liquidity and our ability to fund and expand our business in the PRC. 

Regulations Relating to Foreign Exchange Registration of Offshore Investment by PRC Residents 

Under Circular 75 issued on October 21, 2005, (i) a PRC resident, including a PRC resident natural person (e.g., 

a PRC citizen or a foreign citizen who resides primarily in China), shall register with the local branch of the SAFE 
before it establishes or controls an overseas special purpose vehicle for the purpose of overseas equity financing 
(including convertible debt financing); (ii) when a PRC resident contributes the assets of or its equity interests in a 
domestic enterprise to an overseas special purpose vehicle, or engages in overseas financing after contributing assets 
or equity interests to an overseas special purpose vehicle, such PRC resident shall register his or her interest in the 
overseas special purpose vehicle and the change thereof with the local SAFE branch; and (iii) when the overseas 
special purpose vehicle undergoes a material event outside of China, such as a change in share capital, or merger or 
acquisition, the PRC resident shall, within 30 days of the occurrence of such event, register such change with the 
local SAFE branch. PRC residents who are shareholders of overseas special purpose vehicles established before 
November 1, 2005 were required to register with the local SAFE branch before March 31, 2006. 

SAFE promulgated Circular 37 on July 4, 2014, which superseded Circular 75. Circular 37 requires PRC 
residents to register with local branches of SAFE in connection with their direct establishment or indirect control of 
an offshore entity, for the purpose of overseas investment and financing, with such PRC residents’ legally owned 
assets or equity interests in domestic enterprises or offshore assets or interests, referred to in Circular 37 as a “special 
purpose vehicle.” Circular 37 further requires amendment to the registration in the event of any significant changes 
with respect to the special purpose vehicle, such as increase or decrease of capital contributed by PRC individuals, 
share transfer or exchange, merger, division or other material event. According to the Notice on Further Simplify and 
Improve Administrative Policies regarding Foreign Direct Investment issued by the SAFE on February 13, 2015, 
starting from June 1, 2015, all new such registrations (other than make-up registrations) will be handled by the 
authorized local banks instead of the local SAFE branches. 

Under Circular 37, in the event that a PRC shareholder holding interests in a special purpose vehicle fails to 

fulfill the required SAFE registration, the PRC subsidiaries of that special purpose vehicle may be prohibited from 
making profit distributions to the offshore parent and from carrying out subsequent cross-border foreign exchange 
activities, and the special purpose vehicle may be restricted in its ability to contribute additional capital into its PRC 
subsidiary. Moreover, failure to comply with the various SAFE registration requirements described above could 
result in liability under PRC law for evasion of foreign exchange controls. See “Item 3. — Key Information — Risk 

35 

 
 
 
 
 
 
Factors — Risks Related to Doing Business in China — PRC regulations relating to offshore investment activities by 
PRC residents may increase our administrative burden and adversely impact our business and prospects.” 

Regulations Relating to Employee Stock Option Plans 

On December 25, 2006, the People’s Bank of China promulgated the Measures for the Administration of 
Individual Foreign Exchange, and on January 5, 2007, the SAFE further promulgated the implementation rules on 
those measures. Both became effective on February 1, 2007. According to the implementation rules, if individuals in 
the PRC participate in any employee stock ownership plan or stock option plan of an overseas-listed company, those 
individuals must apply as a group through the company or a domestic agency to the SAFE or the appropriate local 
branch for approval for any foreign exchange-related transactions concerning that plan. 

On March 28, 2007, the SAFE promulgated the Application Procedure of Foreign Exchange Administration for 

Domestic Individuals Participating in Employee Stock Holding Plan or Stock Option Plan of Overseas-Listed 
Company, or the Stock Option Rule. Under the Stock Option Rule, PRC citizens who are granted stock options by an 
overseas-listed company are required, through a PRC agent or PRC subsidiary of such overseas-listed company, to 
register with the SAFE and complete certain other procedures. 

On February 15, 2012, the SAFE promulgated the Circular on Certain Foreign Exchange Issues Relating to 
Domestic Individuals’ Participation in Stock Incentive Plan of Overseas-Listed Company, or the New Stock Option 
Rule. Upon the effectiveness of the New Stock Option Rule on February 15, 2012, the Stock Option Rule became 
void, although the basic requirements and procedures provided under the Stock Option Rule are kept unchanged in 
the New Stock Option Rule, i.e., the domestic employees participating in stock incentive plan of an overseas-listed 
company shall appoint the PRC subsidiary of the overseas-listed company or a domestic qualified agent to make the 
registration of the stock incentive plan with the SAFE and handle all foreign exchange-related matters of the stock 
incentive plan through the special bank account approved by the SAFE. The New Stock Option Rule clarifies that the 
domestic subsidiary of an overseas-listed company shall include the limited liability company, partnership and the 
representative office directly or indirectly established by such overseas-listed company in China and the domestic 
employees shall include the directors, supervisors, the senior management and other employees of the domestic 
subsidiary, including the foreign employees of the domestic subsidiary who continuously reside in China for no less 
than one year. 

Similar with the Stock Option Rule, the New Stock Option Rule requires that the annual allowance with respect 
to the purchase of foreign exchange in connection with stock holding or stock option exercises shall be subject to the 
approval of the SAFE. The New Stock Option Rule further requires that the material amendments of the stock 
incentive plan shall be filed with the SAFE within three months following the occurrence of the material 
amendments. The domestic agent shall also make a quarterly update to the SAFE to disclose the information with 
respect to the stock option exercises, the stock holding and foreign exchange matters. If the domestic employees or 
the domestic agent fails to comply with the requirements of the New Stock Option Rule, the SAFE may require the 
remedy and even impose administrative penalties that the SAFE deems appropriate. 

In addition, the SAT has issued circulars concerning employee share options. Under these circulars, individuals 

working in China who exercise share options will be subject to PRC individual income tax. We have obligations to 
file documents related to employee share options with relevant tax authorities and withhold the individual income 
taxes of employees who exercise their share options. 

Regulations Relating to Dividend Distribution 

The principal regulations governing distribution of dividends paid by wholly foreign owned enterprises and 

Sino-foreign equity joint ventures include: 

  Wholly Foreign Owned Enterprise Law (1986), as amended; 
  Wholly Foreign Owned Enterprise Law Implementing Rules (1990), as amended; 

 

 

 

Sino-Foreign Equity Joint Venture Enterprise Law (1979), as amended; 
Sino-Foreign Equity Joint Venture Enterprise Law Implementing Rules (1983), as amended; and 
PRC Enterprise Income Tax Law and its Implementation Rules (2007). 

Under these regulations, foreign-invested enterprises in the PRC may pay dividends only out of their 

accumulated profits, if any, determined in accordance with PRC accounting standards and regulations. In addition, 
foreign-invested enterprises in the PRC are required to set aside certain amounts out of their accumulated profits 
each year, if any, to fund certain reserve funds. These reserves are not distributable as cash dividends. 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
C.  Organ

nizational Str

ructure 

The fo
consolidate

ollowing chart
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t illustrates ou
ntities as of th

ur corporate st
e date of this a

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annual report.

cipal operating

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s and 

____________
In addit
(1) 
Adverti
Include
resource

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tion, 51net directl
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s Shanghai Qianj
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(2) 

ly or indirectly w
Wang Jin Informat
jin Zhong Cheng 

wholly owns three
tion Technology (
Human Resource

e PRC subsidiarie
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es Co., Ltd., a wh

es which have no 
Ltd.; and Wuhan W
holly owned subs

current operation
Wang Cai Inform
idiary of Tech JV

ns: Shanghai Wan
mation Technology
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 human 

Our su
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olds 50% of th
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Our se

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bsidiaries recog
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agreements, un
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the equity inte
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purchase the 
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Qian Cheng an
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idiaries that ar
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bstantially all o
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of the cash 
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l of the 
and Qian 
ng and 
a result, the 

37 

 
 
 
 
 
 
 
 
 
We have been advised by Jun He Law Offices, our PRC legal counsel, that: 

 

 

 

our current ownership structure is in compliance with existing PRC laws and regulations; 
the agreements among our subsidiaries, affiliated entities and their respective shareholders are valid and 
binding, and are enforceable under, and will not result in any violation of, existing PRC laws or 
regulations, with exception to the trademark license agreement, which may not be enforceable against 
bona fide third parties until registration with the relevant trademark administration authorities; and 
except as otherwise disclosed herein, our current business operations as described in this annual report are 
not in violation of existing PRC laws, rules and regulations in all material aspects. 

There are, however, substantial uncertainties regarding the interpretation and application of PRC laws and 
regulations, including but not limited to the laws and regulations governing our business or the enforcement and 
performance of our contractual arrangements in the event of the imposition of statutory liens, death, bankruptcy and 
criminal proceedings. Accordingly, we cannot assure you that PRC regulatory authorities will not take a view 
contrary to that of our PRC legal counsel. See “Item 3. — Key Information — Risk Factors — Risks Related to Our 
Corporate Structure — The PRC laws and regulations governing our business operations and contractual 
arrangements are uncertain, and if we are found to be in violation, we could be subject to sanctions” and “— Risks 
Related to Doing Business in China — The PRC legal system has inherent uncertainties that could materially and 
adversely affect us.” 

We intend to continue to evaluate from time to time the PRC regulatory environment with respect to the foreign 

ownership of, and foreign participation in, human resource related services and value-added communications 
services, and plan to continue to streamline our ownership structure and operations as and when permitted by PRC 
laws and regulations. 

D.  Property, Plants and Equipment 

Our executive offices as well as our principal marketing and development facilities, comprising approximately 
12,600 square meters, are currently located at No. 1387, Zhang Dong Road, Shanghai 201203, People’s Republic of 
China. We operate a national sales and customer service call center with a total floor area of approximately 5,940 
square meters in Wuhan. We also maintain a large sales office in downtown Shanghai comprising approximately 
1,615 square meters. In addition, we lease space for our network of sales offices in Changchun, Changsha, Chengdu, 
Chongqing, Dalian, Dongguan, Fuzhou, Hangzhou, Harbin, Hefei, Jinan, Kunming, Nanjing, Ningbo, Qingdao, 
Shanghai, Shenyang, Shenzhen, Suzhou, Tianjin, Wuhan, Xian and Zhengzhou. As of the date of this annual report, 
we have leases for office space totaling approximately 27,500 square meters. We believe that we will be able to 
obtain adequate facilities to accommodate our expansion plans in the near future. 

In July 2013, we completed the acquisition of a new office building comprising approximately 12,900 square 

meters in Wuhan to accommodate the expansion of our call center operations. The total purchase price for the 
building was RMB72.0 million with installment payments made in 2011 and 2012. We will incur additional costs to 
prepare the building for occupancy in 2015. The purchase was funded through operating cash flows and existing 
capital resources. 

In December 2013, we completed the purchase of approximately 6,120 square meters of office space in Beijing 

to house our local sales office and operations for a total purchase price of RMB164.9 million. The purchase was 
funded through operating cash flows and existing capital resources. 

In January 2015, we entered into an agreement to acquire approximately 1,615 square meters of office space in 

Shanghai to accommodate our growing business operations. The purchase price was RMB42.0 million (US$6.8 
million), which was paid to the seller in the first quarter of 2015. The purchase was funded from our existing cash 
resources. 

ITEM 4A. 

UNRESOLVED STAFF COMMENTS 

None. 

ITEM 5. 

OPERATING AND FINANCIAL REVIEW AND PROSPECTS 

The following discussion of our financial condition and results of operations is based upon and should be read 
in conjunction with our consolidated financial statements and their related notes included elsewhere in this annual 
report on Form 20-F. This discussion may contain forward-looking statements based upon current expectations that 
involve risks and uncertainties. Our actual results may differ materially from those anticipated in these 
forward-looking statements as a result of various factors, including those set forth under “Item 3. — Key 
Information — Risk Factors” or in other parts of this annual report. 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
A.  Operating Results 

Overview 

We believe that we are a leading nationwide provider of integrated human resource services in China. We offer 

recruitment advertising services which include online recruitment and print advertising services. We also provide 
other complementary human resource related services, consisting primarily of business process outsourcing, training, 
campus recruitment and executive search services. We aim to be a “one-stop” solution to human resource 
departments by providing recruitment and other human resource related services to employers. 

We generate a large majority of our revenues from our recruitment advertising services. For the year ended 

December 31, 2014, our online recruitment services and print advertising businesses generated 65.8% and 0.7% of 
our revenues, respectively. Other human resource related services generated 33.5% of our revenues in 2014. 

Factors Affecting Our Results of Operations 

The major factors affecting our results of operations and financial condition include: 

 

 

 

 

Growth of the Chinese Economy and Demand for Human Resource Services in China. China’s rapid 
economic growth has served as an important catalyst for the development of the human resource services 
industry. In addition, the proliferation of new enterprises has led to increased market liberalization and 
competition. As a result, companies in China are increasingly recognizing the need for improved human 
resource recruitment processes and management, which has driven the demand for human resource 
services. 

We expect that our financial results will continue to be affected by the overall growth of the Chinese 
economy and market demand for human resource services, in particular recruitment services. Impacted by 
the global economic and financial market crisis in 2008 and 2009, the Chinese economy experienced a 
slowdown in economic activity, and we experienced a period of negative or lower revenue growth rates, 
decrease in customer spending and contraction in operating margins. If there are slowdowns or other 
adverse developments in China’s economic growth in the future, we may experience material changes in 
market demand and customer spending, each of which would adversely affect our financial condition and 
operating results, such as negative or lower revenue growth rates, margin contraction and decreased 
profitability. 

Changes in the Composition of the Chinese Labor Market. As the Chinese economy grows, we believe 
that China is developing a large skilled and educated labor force. This growing skilled and educated work 
force is a key segment targeted by employers who use our human resource services as they seek to attract 
and retain talent to build a competitive advantage. In addition, China’s large labor force is increasingly 
migrating toward urban centers due to continuing economic development and employer demand. As a 
result, major metropolitan areas have become the foundation for the growing human resource services 
industry in China. For this reason, we have established sales offices in 25 cities across China and cover 79 
additional geographies through a national sales and customer service call center. We believe these changes 
in the composition of the Chinese labor market toward a larger, better skilled and urbanized work force 
will increase the number of job seekers and employers who utilize our human resource services. 

Seasonality in the Human Resource Services Market. The human resource services industry is 
characterized by seasonal fluctuations. Accordingly, these fluctuations, particularly in the seasonal peak 
recruitment periods following the Chinese New Year holiday in the first quarter and the National Day 
holiday in October, may cause our results to vary from quarter to quarter. During seasonal peak periods, 
demand for recruitment advertising and other human resource related services may or may not rise 
significantly depending on the needs of employers as well as their perceptions of the job market. In 
addition, the Chinese New Year holiday is based on the lunar calendar, which varies from year to year and 
affects our first quarter results and their comparability to financial results of the same quarter in prior years. 
We have usually observed seasonal campus recruitment activity by employers in the fourth quarter of each 
year but also a general slowdown in overall recruitment activity at calendar year end. 

Increasing Acceptance of New Recruitment Channels and Human Resource Services. Many employers in 
China have traditionally relied on job fairs and/or referrals to recruit employees. While we have 
experienced growth in our recruitment advertising services, the use of advertising services to recruit 
employees has a limited history in China. In addition, we believe that the concept and use of business 
process outsourcing services is relatively new in China. Therefore, our ability to successfully increase 
employer acceptance and adoption of our services materially affects our results of operations. 

39 

 
 
 
 
 
 
 
 
 
 
 
 

Growing Use of the Internet as a Platform for Providing Human Resource Services. Our results of 
operations from our online recruitment services in particular will depend substantially upon an increase in 
Internet penetration and use. According to the CNNIC, the number of Internet users in China has increased 
from approximately 79 million in 2003 to approximately 649 million in 2014, ranking China as the largest 
market of Internet users in the world. We believe that continued development of China’s technology 
infrastructure, more affordable and diversified means of Internet access, and expanding ownership of 
personal computers, mobile phones and other devices with Internet capabilities will connect an 
increasingly larger group of job seekers and employers across a wider geographical area as well as 
facilitate the use of a web-based platform for the delivery of human resource services. 

Revenues 

A significant majority of our revenues come from employers who purchase our recruitment advertising services, 

which is comprised of our online recruitment and print advertising services. We also provide other complementary 
human resource related services, consisting primarily of business process outsourcing, training, campus recruitment 
and executive search services. 

The following table sets forth the revenues from our principal lines of business as a percentage of our total 

revenues for the periods indicated. 

For the year ended December 31, 
2013 

2014 

2012 

Revenues: 

Online recruitment services ....................................................
Print advertising .....................................................................
Other human resource related revenues .................................

62.4% 
7.0 
30.6 

Total revenues ...............................................................................

100.0% 

64.7% 
3.0 
32.3 

100.0% 

65.8% 
0.7 
33.5 

100.0% 

The following table sets forth our revenue growth rates by business line for the periods indicated. 

2012 
compared to 
2011 

2013 
compared to 
2012 

2014 
compared to 
2013 

Online recruitment services ..........................................................
Print advertising ...........................................................................
Other human resource related revenues ........................................
Total revenues ...............................................................................

17.5% 
(49.5) 
29.2 
10.4% 

14.9% 
(51.5) 
16.8 
10.9% 

15.1% 
(72.1) 
17.3 
13.2% 

Recruitment Advertising Revenues 

We receive recruitment advertising revenues from the fees that employers pay us for our online recruitment 

services and our print advertising services. 

Online Recruitment Services Revenues. We generate our online recruitment services revenues from fees we 
charge employers for placing recruitment and related advertisements on our www.51job.com website and for access 
to eHire through which our resumé download services and recruitment management tools are available. In addition, 
we generate online revenues for website design and hosting services that we provide to corporations that wish to 
maintain their own dedicated recruitment website within www.51job.com. While we do not charge job seekers for 
accessing www.51job.com and using basic functions, including the ability to register and maintain a user account, 
search and browse job postings and submit job applications, certain enhanced services are available to job seekers for 
a fee. 

We believe that the increase of our online recruitment services revenues has been characterized by a 
combination of greater acceptance of the Internet as a recruitment medium in China and our effectiveness in 
increasing the number of employers using our online recruitment services. 

We expect the growth of our online recruitment services revenues will be driven primarily by a greater number 
of unique employers using these services and complemented by up-selling efforts and potential price increases over 
time. In addition, two opposing trends affect our average revenue per unique employer. Because new customers tend 
to use basic, lower priced online recruitment services, significant increases in the number of these customers 
generally result in higher aggregate online recruitment services revenues but lower average revenue per unique 
employer, which occurred in 2013 and 2014. Also, we may choose to offer introductory packages at reduced prices 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
or provide complimentary trials from time to time, which decrease average revenue per unique employer. However, 
our ability to retain customers and migrate them over time to higher priced products has historically mitigated or 
offset these factors that reduce our average revenue per unique employer. As more customers become increasingly 
familiar with our online platform and we build customer loyalty, we may be able to sell them a package of multiple 
online recruitment services or extend the length of their membership period, both of which increase our average 
revenue per unique employer. Our ability to retain customers and migrate them to higher priced products or multiple 
purchases may be adversely affected by, among other things, economic growth and policies in China, market demand 
for online recruitment services, difficulties we may encounter in developing or launching higher priced services and 
price competition in the online recruitment services market in China. 

We define a unique employer as a customer that purchases our online recruitment services during a specified 

period. An employer who purchases online services multiple times or in multiple quarters throughout the fiscal year 
is counted as one unique employer for the annual total. We make adjustments for multiple purchases by the same 
customer within a city to avoid double counting. Each employer is assigned a unique identification number in our 
management information system. Affiliates and branches of a given employer may, under certain circumstances, be 
counted as separate unique employers. Our calculation of the number of unique employers is subject to 
misidentification and other forms of error, including errors in judgment as to appropriate adjustments to be made to 
the data. We cannot assure you that our methodology, employer identification, calculations and analyses are accurate, 
or that they yield results that are comparable between periods or give a correct approximation of actual numbers of 
customers. 

We generally require that all advertising fees be paid in advance of posting an advertisement on our website, 

although we may offer credit terms to select clients on a case-by-case basis. 

Print Advertising Revenues. We generate our print advertising revenues from fees that we charge employers for 

placing recruitment and related advertisements in 51job Weekly. We do not receive revenues from the sale of 51job 
Weekly. The print advertising contracts we enter into with employers are for single or multiple advertisements. In 
addition, these contracts as well as the time between the signing of a contract and the publishing of an advertisement 
in 51job Weekly are generally short-term in nature. 

Our print advertising revenues are primarily affected by the number of print advertising pages and the fees that 

we charge. The advertising rates that we charge vary and depend on a number of factors including the size, 
placement, format and use of color and graphics in the advertisement and the length of time the advertisement is to 
appear. In recent years, we believe the growing acceptance of online recruitment services by employers has limited 
the demand and future use of print advertising services for recruitment purposes. As a result, we have been 
redirecting our efforts and resources away from print advertising services including the discontinuation of print 
operations in seven cities in 2012, five cities in 2013 and one city in 2014. 

We calculate the number of our print advertising pages by physically counting the number of paid advertising 

pages in each of our editions of 51job Weekly. In calculating the number of paid advertising pages, we make 
adjustments to take into account differing page sizes and pages with mixed advertising and non-advertising content. 
This is a manual process that is subject to error, including errors in judgment as to the appropriate adjustments to be 
made. We cannot assure you that our methodology, page counting, calculations and analyses are accurate, or that they 
yield results that are comparable between periods or give a correct approximation of the actual revenues we generate 
per page. 

We generally require that all advertising fees be paid in advance of posting an advertisement, although we may 

offer credit terms to select clients on a case-by-case basis. 

Other Human Resource Related Revenues 

We generate revenues from employers and enterprises for using our other human resource related services. For 
our business processing outsourcing services, we receive a monthly fee, which is based on such factors as the scope 
and complexity of services provided, the cities where services will be delivered and the number of employees under 
contract to us, per each individual we serve on behalf of our corporate clients. For our training services, we receive a 
registration fee per each participant who attends our seminars and workshops. For our campus recruitment services, 
we charge employers fees for preparing a customized campus recruitment strategic plan, promoting their image to 
students and schools, and handling on-campus logistics and administrative tasks. For engaging our executive search 
and placement services, we charge a total assignment fee, which may include a minimum upfront retainer, based on a 
percentage of the successful candidate’s annual or monthly compensation. In addition, we also charge enterprises for 
purchasing our studies and reports on compensation and other human resource topics, for participating in our 
industry conferences and for utilizing our assessment services. We expect to continue to expand our outsourcing and 

41 

 
 
 
 
 
 
 
 
training businesses and aim to develop additional human resource related services and products for our corporate 
clients. We believe that these services are an important component of our “one-stop” human resource solutions 
strategy and enhance our reputation and image as an industry innovator. In addition, we believe our business process 
outsourcing business may experience less seasonal and cyclical variations in revenues than our recruitment 
advertising services over time. 

Growth of our other human resource related services will be dependent on our ability to successfully develop, 

introduce and increase adoption of these types of products and services as well as a relaxation of government 
regulations in China. We believe the increase in our other human resource related revenues has been primarily driven 
by growing customer acceptance of these products and services, particularly our business process outsourcing and 
training services, as well as our sales and marketing efforts. We expect that as we continue to expand the scale and 
scope of these services and meet growing market demand, revenues generated from these services may increase as a 
percentage of our overall revenues in the future. 

Net Revenues and Business Taxes 

Our net revenues reflect the impact of VAT as well as PRC business tax and other related surcharges which are 

levied on our revenues, after certain deductions, generated from services we provide in China. 

In 2012, China implemented a pilot program replacing business tax with VAT in Shanghai. Effective January 1, 

2012, companies providing services in the transportation industry or in modern services selected for the pilot 
program in Shanghai are subject to and pay VAT rather than business tax. The pilot program has been implemented 
nationwide since August 1, 2013. As of December 31, 2014, revenues in most of our PRC subsidiaries had become 
subject to VAT at a rate of 6% while being permitted to offset input VAT supported by valid VAT invoices received 
from vendors against our VAT liability. 

For our PRC subsidiaries whose revenues are not subject to VAT, these entities pay a PRC business tax of 5% 

after certain deductions. In our consolidated statements of operations and comprehensive income, business taxes and 
related surcharges for revenues earned are deducted from gross revenues to arrive at net revenues. 

Costs 

We operate and manage our various businesses as a single segment. In addition, we share operating costs and 
management resources amongst these businesses. As a result, we do not account for our results of operations on a 
geographical or other basis, and we are unable to allocate costs among our various businesses. 

The following table sets forth our cost of services and total operating expenses as a percentage of our net 

revenues for the periods indicated. 

For the year ended December 31, 
2013 

2012 

2014 

Cost of services ...........................................................................
Total operating expenses .............................................................

(28.0%) 
(38.5%) 

(27.5%) 
(42.1%) 

(27.1%) 
(44.3%) 

Our cost of services as a percentage of our net revenues is affected by our ability to achieve economies of scale 

and operating efficiencies. We believe that as we grow our operations and infrastructure, we can attract new 
employers and increase cross-selling opportunities with existing customers across multiple markets and services, 
thereby allowing us to achieve economies of scale as we may be able to realize a higher level of revenues relative to 
our direct costs. In addition, the expansion of our online recruitment services business requires limited additional 
fixed costs. 

Although we expect to increase spending on sales and marketing activities and product development in order to 

strengthen our brand and enhance our service offerings, we aim to decrease our cost of services and total operating 
expenses as a percentage of our net revenues in the longer term through greater economies of scale and improved 
operating efficiencies. However, our ability to achieve these objectives is subject to significant uncertainties, and we 
cannot assure you that we will be able to decrease these costs as a percentage of our net revenues. 

Cost of Services 

Our cost of services primarily consists of employee compensation, subcontracting expenses and printing related 

expenses. The majority of our employee compensation and other costs of services are largely shared across our 
various business lines. We pay subcontracting fees to third parties to provide services to us in connection with the 
operations of our business process outsourcing business. Printing related expenses include printing, publishing and 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
distribution expenses that we pay to our newspaper contractors. For our online recruitment services business, we 
have been able to leverage our existing infrastructure to grow our revenues, allowing us to incur limited additional 
costs relative to the higher revenues we have generated. 

We decreased our cost of services as a percentage of net revenues from 2012 to 2014 primarily through greater 

economies of scale as well as improved efficiency and productivity. In addition, our printing related expenses 
decreased in 2012, 2013 and 2014 due to the termination of print operations in seven cities, five cities and one city, 
respectively. We maintained print operations in the city of Xian as of December 31, 2014. 

Operating Expenses 

Our operating expenses include sales and marketing expenses and general and administrative expenses. 

The following table sets forth our operating expenses as a percentage of our net revenues for the periods 

indicated. 

Operating expenses: 

For the year ended December 31, 
2013 

2014 

2012 

Sales and marketing ....................................................................
General and administrative .........................................................

Total operating expenses ................................................................

(25.6%) 
(12.9) 

(38.5%) 

(28.6%) 
(13.5) 

(42.1%) 

(30.7%) 
(13.6) 

(44.3%) 

Our sales and marketing expenses primarily consist of salaries, commissions and share-based compensation for 

our sales and marketing staff, advertising and promotion expenses, and expenses for our management and staff 
related to our daily operations in local markets. The level of sales and marketing expenditures varies in each city 
annually and is impacted by a number of factors, including customer demand, competition and our strategic 
objectives in each market. In addition, the sales and marketing strategies we employ in each city varies depending on 
our determination of the most effective means to promote our brand and services. From 2012 to 2014, our sales and 
marketing expenses as a percentage of our net revenues increased primarily due to greater headcount additions and 
spending on marketing activities focused on driving new customer acquisition. We expect to invest further resources 
to strengthen our market position and brand. 

Our general and administrative expenses primarily consist of employee salaries, bonuses and share-based 
compensation, building depreciation, office rent and property management fees, administrative office expenses and 
professional services fees. From 2012 to 2014, our general and administrative expenses as a percentage of net 
revenues increased primarily due to greater share-based compensation, office and depreciation expenses which 
outpaced revenue growth and was also impacted by the revenue decline of the print advertising business. As we 
expand our business and improve our operating and management efficiencies, we aim to lower our general and 
administrative expenses as a percentage of net revenues in the longer term, but due to significant uncertainties, we 
cannot assure you of our ability to do so. 

Income Taxation 

We file separate income tax returns because we, our subsidiaries and our affiliated entities are incorporated in 

different jurisdictions. 

Cayman Islands 

Under the current laws of the Cayman Islands, we are not subject to income or capital gain taxes. In addition, 

upon payments of dividends by us to our shareholders, no Cayman Islands withholding tax will be imposed. 

British Virgin Islands 

51net, our subsidiary incorporated in the British Virgin Islands, or BVI, is a business company subject to the 
provisions of the BVI Business Companies Act 2004 (as amended). Under current BVI laws, 51net is exempt from 
all provisions of the Income Tax Ordinance of the BVI (including with respect to all dividends, interests, rents, 
royalties, compensation and other amounts payable by 51net to persons who are not persons resident in the BVI). 
Capital gains realized with respect to any shares, debt obligations or other securities of a company by persons who 
are not persons resident in the BVI are also exempt from all provisions of the Income Tax Ordinance of the BVI. In 
addition, there are no withholding taxes in the BVI. 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Hong Kong 

51net is registered in Hong Kong as a non-Hong Kong company and is subject to Hong Kong profits tax at a 

rate of 16.5% on its assessable profit. 

PRC 

In March 2007, the National People’s Congress enacted the EIT Law, which applies a uniform 25% EIT rate to 

both foreign-invested enterprises and domestic enterprises effective January 1, 2008. In December 2009, Tech JV 
was designated by relevant local authorities in Shanghai as a “High and New Technology Enterprise” under the EIT 
Law and became subject to a preferential tax rate of 15%. In 2012, its preferential tax status was renewed by local tax 
authorities through 2014. Tech JV is entitled to this preferential 15% tax rate as long as it maintains the required 
qualifications, which is subject to review every three years. We cannot assure you that Tech JV will continue to 
qualify as a “High and New Technology Enterprise” when it is subject to reevaluation in 2015 or any time in the 
future. 

The amount of income tax payable by our PRC subsidiaries in the future will depend on various factors, 

including, among other things, the results of operations and taxable income of, and the EIT rate applicable to, each of 
the subsidiaries, and our effective tax rate depends in part on the extent of each of our subsidiaries’ relative 
contribution to our consolidated taxable income. As our overseas entities recognize share-based compensation 
expense and losses from foreign currency translation which are not deductible for PRC tax purposes, our effective 
tax rate has at times exceeded the EIT rate in our history. 

Moreover, under the EIT Law, dividends payable by a foreign-invested enterprise to its foreign investors from 

profits earned after January 1, 2008 are subject to a 10% withholding tax, unless any such foreign investor’s 
jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement. The 
Cayman Islands, where we are incorporated, does not have such a tax treaty with China. Since we intend to 
permanently reinvest earnings to further expand our businesses in China, we do not intend to declare dividends from 
our foreign-invested enterprises in China to its immediate foreign holding entities in the foreseeable future. 
Accordingly, as of December 31, 2014, we have not recorded any withholding tax on the retained earnings of our 
foreign-invested enterprises in China. 

In addition, under the EIT Law, enterprises organized under the laws of jurisdictions outside China with their 

“de facto management bodies” located within China may be considered PRC resident enterprises and therefore 
subject to an EIT rate of 25% on their worldwide income. See “Item 3. — Key Information — Risk Factors — Risks 
Related to Our Business — We may be deemed a PRC resident enterprise under the EIT Law, which could subject us 
to PRC taxation on our global income and may have a material adverse effect on our results of operations.” 

Critical Accounting Policies 

We prepare financial statements in conformity with U.S. GAAP, which requires us to make estimates and 
assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities on 
the date of the financial statements, and the reported amounts of revenues and expenses during the financial reporting 
period. Our significant estimates include those related to allowances for accounts receivable, allowances for 
prepayments and other current assets, fair values of options to purchase our common shares, fair values of our 
convertible senior notes and other financial instruments, estimated useful lives of property and equipment and 
intangible assets, consolidation of our variable interest entities and deferred tax valuation allowance. We continually 
evaluate these estimates and assumptions based on the most recently available information, our own historical 
experience and various other assumptions that we believe are reasonable under the circumstances, the results of 
which form the basis for making judgments about the carrying values of assets and liabilities that are not readily 
apparent from other sources. Since the use of estimates is an integral component of the financial reporting process, 
actual results could differ from those estimates. We consider the policies discussed below to be critical to an 
understanding of our financial statements as their application assists our management in making business decisions. 

We operate and manage our various businesses as a single segment. In addition, since our revenues are 

primarily generated from customers in the PRC, we do not account for our results of operations on a geographical or 
other basis. Since many of our management and staff provide services with respect to many or all of our businesses, 
and since our infrastructure and operations are designed to facilitate all of our businesses as an integrated unit, we are 
unable to allocate costs among our various businesses or present our financial results in terms of multiple business 
segments. 

44 

 
 
 
 
 
 
 
 
 
 
 
 
Income Taxes 

We account for income taxes under the liability method. Under this method, deferred income taxes are 
recognized for the differences between the financial statement carrying amounts and the tax bases of existing assets 
and liabilities by applying enacted statutory rates applicable to future years in which the differences are expected to 
reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the 
enactment date. 

We provide a valuation allowance on our deferred tax assets to the extent we consider it to be more likely than 

not that we will be unable to realize all or part of such assets. Our future realization of our deferred tax assets is 
dependent on many factors, including our ability to generate taxable income within the period during which 
temporary differences reverse or before our tax loss carryforwards expire, the outlook for the Chinese economy and 
overall outlook for our industry. We consider these factors at each balance sheet date and determine whether 
valuation allowances are necessary. 

We had deferred tax assets, net of valuation allowance, of RMB8.6 million, RMB10.4 million and RMB10.3 

million (US$1.7 million) as of December 31, 2012, 2013 and 2014, respectively. 

As of December 31, 2012, 2013 and 2014, we recognized aggregate valuation allowances of RMB0.5 million, 

RMB0.5 million and RMB0.5 million (US$0.1 million), respectively. As a result of our current expectations as to our 
ability to generate taxable income, we currently do not expect to provide significant further valuation allowances 
with respect to our net deferred tax assets. In the event that unexpected developments prevent us from realizing some 
or all of our deferred tax assets, we will be required to take a charge against our net income for the period in which 
such events occur. 

We account for uncertainties in income taxes under Accounting Standards Codification, or ASC, 740-10-25 
“Income Taxes – Overall – Recognition.” We have elected to classify interest and penalties related to an uncertain tax 
position, if any and when required, as general and administrative expenses. In the years ended December 31, 2012, 
2013 and 2014, we did not record any interest and penalties associated with uncertain tax positions as there were no 
uncertain tax positions. 

Revenue Recognition 

We recognize fees received from providing online recruitment services as revenue ratably over the display 

period of the contract or when services are provided, collectibility is reasonably assured, and other criteria in 
accordance with ASC 605 “Revenue Recognition,” or ASC 605, are met. For a transaction involving multiple 
services, we recognize revenue at relative fair value which is determined based on our regular selling prices charged 
in unbundled arrangements. Cash received in advance of services are recognized as advance from customers. 

We recognize fees received from providing print recruitment advertising services as revenue when collectibility 

is reasonably assured, upon the publication of the advertisements and when other criteria in accordance with ASC 
605 are met. Cash received in advance of services are recognized as advance from customers. 

We recognize fees received from providing other human resource related services as revenue when (i) 
persuasive evidence of an agreement exists; (ii) services are rendered; (iii) the sales price and terms are fixed or 
determinable; and (iv) the collection of the receivable is reasonably assured, as prescribed by ASC 605. 

Share-Based Compensation 

We account for share-based compensation arrangements under ASC 718 “Compensation – Stock Compensation,” 

or ASC 718, which requires companies to expense the value of employee stock options and similar awards. Under 
ASC 718, share-based compensation is measured at the grant date based on the fair value of the award and is 
recognized as an expense on a straight-line basis, net of estimated forfeitures, over the vesting period. We recognized 
share-based compensation expense of RMB50.5 million in 2012, RMB64.9 million in 2013 and RMB81.4 million 
(US$13.1 million) in 2014 in connection with the grant of options to our employees, executives and directors. 

Under ASC 718, we applied the Black-Scholes valuation model in determining the fair value of options granted, 
which requires the input of highly subjective assumptions, including the expected life of the stock option, stock price 
volatility, dividend rate and risk-free interest rate. Our assumption for expected life takes into account vesting and 
contractual terms, employee demographics and historical exercise behavior, which we believe are useful reference 
points. We estimate expected volatility at the date of grant based on historical volatilities of the market price of our 
ADSs. The assumption for expected dividend yield is consistent with our current policy of no dividend payout. 
Risk-free interest rates are based on U.S. Treasury yield for the terms consistent with the expected life of award at the 
time of grant. The assumptions used in calculating the fair value of stock options represent our best estimates, but 

45 

 
 
 
 
 
 
 
 
 
 
 
 
these estimates involve inherent uncertainties and the application of management judgment. As a result, if factors 
change and we use different assumptions, our share-based compensation expense could be materially different in the 
future. In addition, we are required to estimate the expected forfeiture rate and only recognize expense for those 
shares expected to vest. 

We estimate the forfeiture rate based on historical experience of our stock options that are granted, exercised 
and forfeited. If our actual forfeiture rate is materially different from our estimate, the share-based compensation 
expense could be significantly different from what we have recorded in the current period. 

See Note 2(m) to our consolidated financial statements included elsewhere in this annual report for further 
discussion of stock-based compensation under ASC 718. The guidance provided in ASC 718 may be subject to 
further interpretation and refinement over time. 

Basis for Consolidation and Our Relationships with Our Affiliated Variable Interest Entities 

We consolidate 100% of the interests of all of our subsidiaries and affiliated variable interest entities. 

We have entered into contractual arrangements with Qian Cheng and Run An under which we bear all of their 

economic risks and received all of their economic rewards. In our consolidated financial statements, we have 
consolidated all of the interests of Qian Cheng and Run An under ASC 810 “Consolidation,” or ASC 810. Qian 
Cheng is wholly owned by Run An. Run An is jointly owned by David Weimin Jin and Tao Wang, PRC nationals and 
executive officers of our company. 

ASC 810 requires a “variable interest entity” to be consolidated by the primary beneficiary of such entity. An 

entity is considered to be a variable interest entity if certain conditions are present, including where the equity 
investors in the entity do not have the characteristics of a controlling financial interest or do not have sufficient 
equity at risk for the entity to finance its activities without additional subordinated financial support from other 
parties. Under various agreements with Qian Cheng and Run An, we are considered the primary beneficiary of Qian 
Cheng and Run An, and all of their interests have been consolidated in our financial statements. All significant 
transactions and balances between us, our subsidiaries, Qian Cheng and Run An have been eliminated upon 
consolidation. 

We have been advised by Jun He Law Offices, our PRC legal counsel, except as otherwise disclosed in this 
annual report, that these contractual arrangements and our current business operations are not in violation of existing 
PRC laws, rules and regulations in all material aspects. There are, however, substantial uncertainties regarding the 
interpretation and application of PRC laws and regulations, including but not limited to the laws and regulations 
governing our business or the enforcement and performance of our contractual arrangements in the event of the 
imposition of statutory liens, death, bankruptcy and criminal proceedings. Accordingly, we cannot assure you that 
PRC regulatory authorities will not take a view contrary to that of our PRC legal counsel. See “Item 3. — Key 
Information — Risk Factors — Risks Related to Our Corporate Structure —The PRC laws and regulations governing 
our business operations and contractual arrangements are uncertain, and if we are found to be in violation, we could 
be subject to sanctions” and “— Risks Related to Doing Business in China — The PRC legal system has inherent 
uncertainties that could materially and adversely affect us.” 

For additional information with respect to our contractual arrangements with Qian Cheng and Run An, see 

“Item 7. — Major Shareholders and Related Party Transactions — Related Party Transactions — Contractual 
Arrangements Among Our Group Entities.” 

Allowances for Doubtful Accounts and Other Receivables 

We provide general and specific provisions for bad debts when facts and circumstances indicate that the 
receivable is unlikely to be collected. If the financial condition of our customers were to deteriorate, resulting in an 
impairment of their ability to make payments, additional allowances may be required. 

Long-Lived Assets 

Our accounting for long-lived assets, including property and equipment and intangible assets, is described in 
Note 2(g) and 2(h) to our consolidated financial statements included elsewhere in this annual report. The recorded 
value of long-lived assets is affected by a number of management estimates, including estimated useful lives, 
residual values and impairment charges.   

We assess impairment for long-lived assets whenever events or changes in circumstances indicate the carrying 
value of an asset may not be recoverable in accordance with ASC 360 “Property, Plant and Equipment.” We assess 
the recoverability of an asset group based on the undiscounted future cash flows the asset group is expected to 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
generate and recognize an impairment loss when the estimated undiscounted future cash flows expected to result 
from the use of the asset group plus net proceeds expected from the disposition of the asset group, if any, are less 
than the carrying value of the asset group. If we identify an impairment, we reduce the carrying amount of the asset 
group to its estimated fair value based on a discounted cash flow approach or, when available and appropriate, to 
comparable market values. We did not record any impairment charges for long-lived assets for the years ended 
December 31, 2012, 2013 and 2014. If different judgments or estimates had been utilized, material differences could 
have resulted in the amount and timing of the impairment charge and the related depreciation and amortization 
charges. 

Government Subsidies 

We have received government subsidies which represent discretionary cash subsidies granted by the local 

government to encourage the development of certain enterprises that are established in the local special economic 
region. Cash subsidies have no defined rules and regulations to govern the criteria necessary for companies to enjoy 
the benefits and are recognized as other income when received and when all conditions for their receipt have been 
satisfied. We recognized government subsidies of RMB17.5 million, RMB44.2 million and RMB58.3 million 
(US$9.4 million) for the years ended December 31, 2012, 2013 and 2014, respectively. We cannot assure you if or 
when we will receive such government subsidies in the future. 

Recent Accounting Pronouncements 

In April 2014, the Financial Accounting Standards Board, or FASB”, issued ASU No. 2014-08, “Presentation of 

Financial Statements (Topic 205) and Property, Plant, and Equipment (Topic 360): Reporting Discontinued 
Operations and Disclosures of Disposals of Components of an Entity,” or ASU 2014-08. The new guidance changes 
the criteria for reporting discontinued operations while enhancing disclosures in this area. Under the new guidance, 
only disposals representing a strategic shift in operations should be presented as discontinued operations. Those 
strategic shifts should have a major effect on the organization’s operations and financial results. Additionally, ASU 
2014-08 requires expanded disclosures about discontinued operations that will provide financial statement users with 
more information about the assets, liabilities, income, and expenses of discontinued operations. The new guidance 
also requires disclosure of the pre-tax income attributable to a disposal of a significant part of an organization that 
does not qualify for discontinued operations reporting. ASU 2014-08 is effective for us in the first quarter of fiscal 
2015. Early adoption is permitted, but only for disposals (or classifications as held for sale) that have not been 
reported in financial statements previously issued or available for issuance. We are in the process of evaluating the 
impact of the standard on our consolidated financial statements. 

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers (Topic 606),” or 
ASU 2014-09. ASU 2014-09 will eliminate transaction-specific and industry-specific revenue recognition guidance 
under current U.S. GAAP and replace it with a principle-based approach for determining revenue recognition. ASU 
2014-09 will require that companies recognize revenue based on the value of transferred goods or services as they 
occur in the contract. The ASU also will require additional disclosure about the nature, amount, timing and 
uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and changes 
in judgments and assets recognized from costs incurred to obtain or fulfill a contract. ASU 2014-09 is effective for 
reporting periods beginning after December 15, 2016, including interim periods within that reporting period. Early 
adoption is not permitted. Entities can transition to the standard either retrospectively or as a cumulative effect 
adjustment as of the date of adoption. We are in the process of evaluating the impact of the standard on our 
consolidated financial statements. 

In February 2015, the FASB issued ASU No. 2015-02, “Consolidation (Topic 810): Amendments to the 

Consolidation Analysis,” or ASU 2015-02. ASU 2015-02 focuses on the consolidation evaluation for reporting 
organizations that are required to evaluate whether they should consolidate certain legal entities. The ASU simplifies 
consolidation accounting by reducing the number of consolidation models from four to two. In addition, the new 
standard simplifies the FASB Accounting Standards Codification and improves current guidance by: (i) placing more 
emphasis on risk of loss when determining a controlling financial interest; (ii) reducing the frequency of the 
application of related-party guidance when determining a controlling financial interest in a VIE; and (iii) changing 
consolidation conclusions for public and private companies in several industries that typically make use of limited 
partnerships or VIEs. The ASU will be effective for periods beginning after December 15, 2015, for public 
companies. For private companies and not-for-profit organizations, the ASU will be effective for annual periods 
beginning after December 15, 2016; and for interim periods, beginning after December 15, 2017. Early adoption is 
permitted, including adoption in an interim period. We are in the process of evaluating the impact of the standard on 
our consolidated financial statements. 

47 

 
 
 
 
 
 
Results of Operations 

The following table sets forth a summary of our consolidated statements of operations and comprehensive 

income for the periods indicated both in Renminbi and as a percentage of net revenues: 

2012 

For the year ended December 31, 
2013 

2014 

RMB 

% 

RMB 

% 

RMB 

% 

(in thousands, except percentages) 

Revenues: 

Online recruitment services ...............................
Print advertising ................................................
Other human resource related revenues ............

943,432 
105,309 
463,508 

65.2 
7.3 
32.0 

1,084,448 
51,023 
541,270 

67.4 
3.2 
33.6 

1,248,101 
14,247 
634,945 

68.1 
0.7 
34.7 

Total revenues .......................................................

1,512,249 

104.5 

1,676,741 

104.2 

1,897,293 

103.5 

Less: Business and related taxes ...........................

(64,911) 

(4.5) 

(68,073) 

(4.2) 

(64,840) 

(3.5) 

Net revenues .........................................................
Cost of services(1) ..................................................

Gross profit ...........................................................
Operating expenses(1):   

1,447,338 

100.0 

1,608,668 

100.0 

1,832,453 

100.0 

(405,233) 

(28.0) 

(442,454) 

(27.5) 

(496,000) 

(27.1) 

1,042,105 

72.0 

1,166,214 

72.5 

1,336,453 

72.9 

Sales and marketing ..........................................
General and administrative ................................

(370,100) 
(186,460) 

(25.6) 
(12.9) 

(459,802) 
(217,765) 

(28.6) 
(13.5) 

(563,565) 
(249,275) 

(30.7) 
(13.6) 

Total operating expenses .......................................

(556,560) 

(38.5) 

(677,567) 

(42.1) 

(812,840) 

(44.3) 

Income from operations ........................................

485,545 

33.5 

488,647 

30.4 

523,613 

28.6 

(Loss) Gain from foreign currency translation ......
Interest and investment income, net ......................
Convertible senior notes issuance costs ................
Change in fair value of convertible notes ..............
Change in fair value of zero-strike call options .....
Other income, net ..................................................

(447) 
61,653 
— 
— 
— 
18,934 

Income before income tax expense .......................

565,685 

Income tax expense ...............................................

(95,579) 

Net income ............................................................

470,106 

(0.0) 
4.3 
— 
— 
— 
1.3 

39.1 

(6.6) 

32.5 

(6,522) 
75,301 
— 
— 
— 
43,522 

600,948 

(100,308) 

500,640 

(0.4) 
4.7 
— 
— 
— 
2.7 

37.4 

(6.3) 

31.1 

10,039 
88,739 
(47,522) 
(55,355) 
(24,874) 
57,305 

551,945 

(113,035) 

438,910 

0.5 
4.8 
(2.6) 
(3.0) 
(1.3) 
3.1 

30.1 

(6.1) 

24.0 

______________________ 

(1) Share-based compensation: 

Included in cost of services ...............................
Included in operating expenses: 

(7,870) 

(0.5) 

(10,391) 

(0.6) 

(12,997) 

(0.7) 

Sales and marketing ......................................
General and administrative............................

(6,766) 
(35,902) 

(0.5) 
(2.5) 

(8,933) 
(45,534) 

(0.6) 
(2.8) 

(11,173) 
(57,210) 

(0.6) 
(3.1) 

2014 Compared to 2013 

Total Revenues. Our total revenues increased 13.2% to RMB1,897.3 million (US$305.8 million) in 2014 from 
RMB1,676.7 million in 2013. This increase was primarily driven by growth in revenues from our online recruitment 
services and other human resource related services, which was partially offset by a decline in our print advertising 
revenues. We derived our total revenues from: 

 

Online Recruitment Services. Our online recruitment services revenues increased 15.1% to RMB1,248.1 
million (US$201.2 million) in 2014 from RMB1,084.4 million in 2013. The growth was principally due to 
an increase in the number of unique employers using our online recruitment services, which was partially 
offset by the impact of a government policy change from business tax to VAT effective June 1, 2014 that 
increased taxation and reduced the amount of online revenues we recognize, as well as a decrease in 
average revenue per unique employer. We estimate that the number of unique employers increased 16.2% 
to 388,158 in 2014 from 333,973 in 2013 and was primary due to greater efforts by our expanded 
salesforce to attract new customers and increased adoption of online recruitment services by employers. 
Although the prices we charged for our online services were relatively unchanged in 2014, our average 
revenue per unique employer decreased 1.0% in 2014 from 2013, mainly due to the increased proportion 
of new or small customers, who generally purchase introductory or lower priced services, to the total 
customer base, and the impact of the VAT policy change. 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Print Advertising. Our print advertising revenues decreased 72.1% to RMB14.2 million (US$2.3 million) 
in 2014 from RMB51.0 million in 2013. This decline was primarily the result of the continued execution 
of our strategic plan to transition away from the print advertising business. We estimate that the number of 
print advertising pages decreased 81.6% to 275 in 2014 from 1,492 in 2013. We terminated the publication 
of 51job Weekly in one city in 2014, and we provide print advertising services in only one city, Xian, as of 
December 31, 2014. 

Other Human Resource Related Revenues. Our revenues from other human resource related services 
increased 17.3% to RMB634.9 million (US$102.3 million) in 2014 from RMB541.3 million in 2013. This 
growth was primarily driven by increased usage of our business process outsourcing, training and seasonal 
campus recruitment services. 

Net Revenues. Our net revenues increased 13.9% to RMB1,832.5 million (US$295.3 million) in 2014 from 

RMB1,608.7 million in 2013. As of December 31, 2014, most of our PRC subsidiaries are subject to VAT which is 
reflected directly in the recognition of net revenues, instead of business tax which is deducted from gross revenues to 
arrive at net revenues. Our net revenues were less amounts paid as business taxes of RMB64.8 million (US$10.5 
million) in 2014 and RMB68.1 million in 2013. We expect business tax to decrease as we transition to the 
implementation of VAT on revenues. 

Cost of Services. Our cost of services increased 12.1% to RMB496.0 million (US$79.9 million) in 2014 from 

RMB442.5 million in 2013. This increase was mainly driven by higher employee compensation, headcount additions 
and greater subcontracting expenses in 2014, which was partially offset by a decrease in printing related expenses. 
However, our cost of services as a percentage of net revenues decreased in 2014 primarily due to improved operating 
efficiency. Our cost of services in 2014 also included an increase in share-based compensation expense to RMB13.0 
million (US$2.1 million) compared with RMB10.4 million in 2013. 

Gross Profit. As a result of the above factors, our gross profit increased 14.6% to RMB1,336.5 million 

(US$215.4 million) in 2014 from RMB1,166.2 million in 2013. Our gross profit margin, which is our gross profit as 
a percentage of net revenues, increased to 72.9% in 2014 compared with 72.5% in 2013. 

Operating Expenses. Our total operating expenses increased 20.0% to RMB812.8 million (US$131.0 million) in 
2014 from RMB677.6 million in 2013. The increase in our operating expenses was primarily due to greater sales and 
marketing expenses as well as higher general and administrative expenses. Our operating expenses consisted of: 

 

 

Sales and Marketing Expenses. Our sales and marketing expenses increased 22.6% to RMB563.6 million 
(US$90.8 million) in 2014 from RMB459.8 million in 2013. This increase was primarily due to higher 
employee compensation expenses, the net addition of approximately 450 salespeople and greater 
expenditures on advertising campaigns, branding activities and customer events. Our advertising and 
promotion expenses increased 33.4% to RMB107.1 million (US$17.3 million) in 2014 from RMB80.3 
million in 2013. Our sales and marketing expenses in 2014 included an increase in share-based 
compensation expense to RMB11.2 million (US$1.8 million) compared with RMB8.9 million in 2013. 

General and Administrative Expenses. Our general and administrative expenses increased 14.5% to 
RMB249.3 million (US$40.2 million) in 2014 from RMB217.8 million in 2013. This increase was 
primarily due to higher employee compensation, depreciation, office expenses and professional services 
fees. Our general and administrative expenses in 2014 included an increase in share-based compensation 
expense to RMB57.2 million (US$9.2 million) compared with RMB45.5 million in 2013. 

(Loss) Gain from Foreign Currency Translation. We recognized a gain from foreign currency translation of 

RMB10.0 million (US$1.6 million) in 2014 compared with a loss of RMB6.5 million in 2013. The gain was due to 
the depreciation of the Renminbi against the U.S. dollar which increased the value of our U.S. dollar balance when 
translated into Renminbi. For more information about China’s foreign exchange policy, see “Item 4. — Information 
on the Company — Business Overview — Regulation — Regulations Relating to Foreign Currency Exchange.” 

Interest and Investment Income, Net. Our interest and investment income increased 17.8% to RMB88.7 million 

(US$14.3 million) in 2014 from RMB75.3 million in 2013 primarily due to higher average balances in our interest 
bearing bank deposits, which was partially offset by RMB25.1 million (US$4.0 million) in interest expenses 
associated with the convertible senior notes in 2014. 

Convertible Senior Notes Issuance Costs. We incurred RMB47.5 million (US$7.7 million) in costs associated 

with our issuance of convertible senior notes in April 2014. These issuance costs are primarily comprised of 
underwriting fees, legal expenses and other professional services fees, 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
Change in Fair Value of Convertible Notes. We recorded a loss of RMB55.4 million (US$8.9 million) in 2014 

associated with the change in fair value of our convertible senior notes, primarily as a result of the change in the 
market price of the notes during the period. 

Change in Fair Value of Zero-Strike Call Options. We recorded a loss of RMB24.9 million (US$4.0 million) in 
2014 associated with the change in fair value of the zero-strike call options, primarily as a result of the difference in 
the market price of our ADSs underlying the options during the period. 

Other Income, Net. Other income increased 31.7% to RMB57.3 million (US$9.2 million) in 2014 compared to 

RMB43.5 million in 2013 primarily due to an increase in financial incentives received from local tax authorities, 
which totaled RMB58.3 million (US$9.4 million) in 2014 compared with RMB44.2 million in 2013. 

Income Tax Expense. Our income tax expense increased 12.7% to RMB113.0 million (US$18.2 million) in 

2014 compared with RMB100.3 million in 2013. Our effective tax rate increased to 20.5% in 2014 compared with 
16.7% in 2013 primarily due to an increase in non-tax deductible items, such as the changes in fair value of 
convertible notes and zero-strike call options, which comprised a material portion of the income before income tax 
base. 

Net Income. As a result of the above factors, our net income decreased 12.3% to RMB438.9 million (US$70.7 

million) in 2014 from RMB500.6 million in 2013. 

2013 Compared to 2012 

Total Revenues. Our total revenues increased 10.9% to RMB1,676.7 million in 2013 from RMB1,512.2 million 

in 2012. This increase was primarily driven by growth in revenues from our online recruitment services and other 
human resource related services, which was partially offset by a decline in our print advertising revenues. We derived 
our total revenues from: 

 

 

 

Online Recruitment Services. Our online recruitment services revenues increased 14.9% to RMB1,084.4 
million in 2013 from RMB943.4 million in 2012. The growth was principally due to an increase in the 
number of unique employers using our online recruitment services, which was partially offset by a 
decrease in average revenue per unique employer. We estimate that the number of unique employers 
increased 22.6% to 333,973 in 2013 from 272,322 in 2012 and was mainly driven by strengthened 
customer acquisition efforts and increased usage of online recruitment services by employers. Although 
the prices we charged for our online services were relatively unchanged in 2013, our average revenue per 
unique employer decreased 6.3% in 2013 from 2012, primarily driven by the greater contribution of new 
or small customers who generally purchase introductory or lower priced services. 

Print Advertising. Our print advertising revenues decreased 51.5% to RMB51.0 million in 2013 from 
RMB105.3 million in 2012. This decline was primarily the result of our ongoing transition in business 
focus away from print advertising services as employers increase adoption of online recruitment services. 
We estimate that the number of print advertising pages decreased 45.6% to 1,492 in 2013 from 2,742 in 
2012. Due to our strategic decision to discontinue certain newspaper editions, we terminated the 
publication of 51job Weekly in five cities in 2013 and decreased the number of cities where we provide 
print advertising services to two as of December 31, 2013. 

Other Human Resource Related Revenues. Our revenues from other human resource related services 
increased 16.8% to RMB541.3 million in 2013 from RMB463.5 million in 2012. This increase was 
primarily due to greater customer acceptance and demand for our business process outsourcing, training 
and seasonal campus recruitment services. 

Net Revenues. Our net revenues increased 11.1% to RMB1,608.7 million in 2013 from RMB1,447.3 million in 
2012. Our net revenues were less amounts paid as business taxes of RMB68.1 million in 2013 and RMB64.9 million 
in 2012. 

Cost of Services. Our cost of services increased 9.2% to RMB442.5 million in 2013 from RMB405.2 million in 
2012. This increase was primarily due to higher employee wages, staff additions and greater subcontracting expenses 
in 2013, which was partially offset by a decrease in printing related expenses. However, our cost of services as a 
percentage of net revenues was lower in 2013 mainly driven by greater operating efficiency and productivity. Our 
cost of services in 2013 also included an increase in share-based compensation expense to RMB10.4 million 
compared with RMB7.9 million in 2012. 

Gross Profit. As a result of the above factors, our gross profit increased 11.9% to RMB1,166.2 million in 2013 

from RMB1,042.1 million in 2012. Our gross profit margin increased to 72.5% in 2013 compared with 72.0% in 
2012. 

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
Operating Expenses. Our total operating expenses increased 21.7% to RMB677.6 million in 2013 from 

RMB556.6 million in 2012. The increase in our operating expenses was primarily due to greater sales and marketing 
expenses as well as higher general and administrative expenses. Our operating expenses consisted of: 

 

 

Sales and Marketing Expenses. Our sales and marketing expenses increased 24.2% to RMB459.8 million 
in 2013 from RMB370.1 million in 2012. This increase was principally driven by higher employee 
compensation expenses, the net addition of nearly 500 salespeople and greater spending on advertising and 
promotion activities. Our advertising and promotion expenses in 2013 increased 22.3% to RMB80.3 
million from RMB65.7 million in 2012. Our sales and marketing expenses in 2013 included an increase in 
share-based compensation expense to RMB8.9 million compared with RMB6.8 million in 2012. 

General and Administrative Expenses. Our general and administrative expenses increased 16.8% to 
RMB217.8 million in 2013 from RMB186.5 million in 2012. This increase was primarily due to higher 
employee compensation, rental, office and depreciation expenses. Our general and administrative expenses 
in 2013 included an increase in share-based compensation expense to RMB45.5 million compared with 
RMB35.9 million in 2012. 

Loss from Foreign Currency Translation. We recognized a loss from foreign currency translation of RMB6.5 
million in 2013 compared with RMB0.4 million in 2012 due to the appreciation of the Renminbi against the U.S. 
dollar. 

Interest and Investment Income, Net. Our interest and investment income increased 22.1% to RMB75.3 million 

in 2013 from RMB61.7 million in 2012 due to higher average balances in our interest bearing bank deposits. 

Other Income, Net. Other income increased 129.9% to RMB43.5 million in 2013 compared to RMB18.9 
million in 2012 mainly due to an increase in financial incentives received from local tax authorities, which totaled 
RMB44.2 million in 2013 compared with RMB17.5 million in 2012. 

Income Tax Expense. Our income tax expense increased 4.9% to RMB100.3 million in 2013 compared with 
RMB95.6 million in 2012. However, our effective tax rate decreased to 16.7% in 2013 compared with 16.9% in 2012 
primarily due to an increase in the proportion of taxable income in 2013 from our entity which is subject to a lower 
preferential tax rate. 

Net Income. As a result of the above factors, our net income increased 6.5% to RMB500.6 million in 2013 from 

RMB470.1 million in 2012. 

Inflation 

According to the National Bureau of Statistics of China, the annual average percent changes in the consumer 

price index in China for 2012, 2013 and 2014 were increases of 2.6%, 2.6% and 2.0%, respectively. The 
year-over-year percent changes in the consumer price index for February 2013, 2014 and 2015 were an increase of 
3.2%, 2.0% and 1.4%, respectively. Although we have not been materially and adversely affected by inflation in the 
past, we can provide no assurance that we will not be affected in the future by higher rates of inflation in China. For 
example, certain operating costs and expenses, such as employee compensation and office operating expenses, may 
increase as a result of higher inflation. Additionally, because a substantial portion of our assets consists of cash and 
short-term investments, high inflation could significantly reduce the value and purchasing power of these assets. We 
are unable to hedge our exposures to higher inflation in China. 

B.  Liquidity and Capital Resources 

Liquidity 

Our liquidity from 2012 to 2014 has been principally affected by net cash generated from operating activities, 

our purchases of investments, property and equipment, and the issuance of our convertible senior notes. 

The following table sets forth a summary of our cash flows for the periods indicated. 

For the year ended December 31, 

2012 
RMB 

2013 
RMB 

2014 
RMB 

2014 
US$ 

Net cash provided by operating activities ....................
Net cash used in investing activities ............................
Net cash provided by financing activities ....................
Net increase (decrease) in cash ....................................

574,560 
(275,073) 
39,818 
338,858 

(in thousands) 

746,611 
(896,784) 
99,681 
(57,014) 

755,614 
(1,378,142) 
631,220 
8,553 

121,783 
(222,116) 
101,734 
1,379 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cash Flows from Operating Activities. Our net cash provided by operating activities in 2014 was RMB755.6 
million (US$121.8 million) compared with RMB746.6 million in 2013. The increase was principally driven by an 
add-back of RMB259.7 million (US$41.9 million) in primarily non-cash items, relating to share-based compensation 
expenses, depreciation expenses, loss from foreign currency translation, change in fair value of convertible notes and 
change in fair value of zero-strike call options; an increase in advance from customers of RMB77.2 million (US$12.4 
million), primarily due to greater sales of our online recruitment services which usually requires payment at the time 
of purchase; and an increase in other payables and accruals of RMB47.3 million (US$7.6 million), primarily due to 
an increase in receipts from our customers that will be remitted to third parties. The increase in net cash provided by 
operating activities in 2014 was partially offset by an increase in prepayments and other current assets of RMB82.7 
million (US$13.3 million), primarily due to an increase in payments we made on behalf of our customers to be 
reimbursed to us. 

Our net cash provided by operating activities in 2013 was RMB746.6 million compared with RMB574.6 
million in 2012. The increase was principally driven by an add-back of RMB109.6 million in non-cash items, 
primarily relating to share-based compensation expenses, depreciation expenses and loss from foreign currency 
translation; an increase in other payables and accruals of RMB109.5 million, primarily due to an increase in receipts 
from our customers that will be remitted to third parties; and an increase in advance from customers of RMB73.5 
million, primarily due to greater sales of our online recruitment services which usually requires payment at the time 
of purchase. The increase in net cash provided by operating activities in 2013 was partially offset by an increase in 
prepayments and other current assets of RMB66.1 million, primarily due to an increase in payments we made on 
behalf of our customers to be reimbursed to us. 

Cash Flows from Investing Activities. Our net cash used in investing activities was RMB1,378.6 million 
(US$222.2 million) in 2014 compared with RMB896.8 million in 2013. The increase was primarily due to greater 
purchases of short-term investments, consisting of certificates of deposit with original maturities between three 
months and one year. 

Our net cash used in investing activities was RMB896.8 million in 2013 compared with RMB275.1 million in 

2012. The increase was primarily due to greater purchases of short-term investments, consisting of certificates of 
deposit with original maturities between three months and one year, as well as an increase in the purchase of property 
and equipment, consisting primarily of RMB164.9 million paid to purchase premises in Beijing to house our local 
sales office and operations. 

Cash Flows from Financing Activities. Our net cash provided by financing activities was RMB631.2 million 

(US$101.7 million) in 2014 compared with RMB99.7 million in 2013 and RMB39.8 million in 2012. In April 2014, 
we completed an offering of convertible senior notes. We received net proceeds of RMB1,028.0 million (US$165.7 
million) from the notes offering, which was partially offset by the payment of zero-strike call options of RMB307.6 
million (US$49.6 million). In addition, in 2014, we repurchased 799,293 ADSs in the open market for an aggregate 
consideration of RMB153.7 million (US$24.8 million), including transaction fees. Our net cash provided by 
financing activities in 2014 also included proceeds received from the exercise of stock options. From 2012 to 2013, 
our net cash provided by financing activities were primarily comprised of proceeds received from the exercise of 
stock options. 

Capital Resources 

To date, we have primarily financed our operations through cash flows from operating activities, our initial 

public offering in 2004 and the issuance of our convertible senior notes in 2014. As of December 31, 2014, we had 
RMB4,532.4 million (US$730.5 million) in cash, restricted cash and short-term investments held substantially in 
Renminbi, U.S. dollars and Hong Kong dollars. Cash consists of cash on hand and in banks. Restricted cash consists 
of cash proceeds from the exercise of share options by our employees, executives and directors held in a bank 
account which have yet to be transmitted to them. Short-term investments consist of certificates of deposit with 
original maturities between three months and one year. 

As of December 31, 2014, we had RMB1,111.2 million (US$179.1 million) in long-term debt, which consists of 

the outstanding principal amount of our convertible senior notes. In April 2014, we completed an offering of 
US$172.5 million in aggregate principal amount of convertible senior notes. The notes bear interest at a rate of 3.25% 
per year, payable semiannually in arrears on April 15 and October 15 of each year. The notes will mature on April 15, 
2019. The notes may be converted into our ADSs at the option of the holders if the conversion criteria are met. In 
connection with notes offering, we entered into zero-strike call option transactions with affiliates of the initial 
purchasers of the notes. The call options are intended to facilitate privately negotiated transactions by which 
investors in the notes are able to hedge their investment. We used approximately US$50 million in net proceeds from 
the notes offering to pay for the call option premium. The remainder of the net proceeds was for general corporate 
purposes. 

52 

 
 
 
 
 
 
 
 
Our operations are conducted primarily through Tech JV and its subsidiaries. As a result, our ability to finance 
our operations and any debt that we, or our subsidiaries, may incur is dependent, in part, upon the flow of dividends 
from, and the payment of royalties and other fees by, our subsidiaries. The payment of dividends in China is subject 
to restrictions. PRC regulations currently permit payment of dividends only out of accumulated profits as determined 
in accordance with PRC accounting standards and regulations. Our subsidiaries and affiliated entities in the PRC are 
also required to set aside a portion of their after-tax profits according to PRC accounting standards and regulations to 
fund certain reserve funds that are not distributable as cash dividends. Through certain contractual arrangements, we 
are able to require Qian Cheng to transfer to us its equity interests in Tech JV and its subsidiaries. Our ability to 
obtain cash or other assets under these contracts depends on their effectiveness and enforceability. For a description 
of these agreements and our PRC legal counsel’s advice as to their enforceability, see “Item 7. — Major Shareholders 
and Related Party Transactions — Related Party Transactions — Contractual Arrangements Among Our Group 
Entities.” 

We believe that our current cash and cash flow from operations will be sufficient to meet our anticipated cash 

needs, including our cash needs for working capital and capital expenditures, for the foreseeable future. We may, 
however, require additional cash resources due to changing business conditions or other future developments, 
including any investments or acquisitions we may decide to pursue. 

C.  Research and Development, Patents and Licenses, Etc. 

We employ a large staff of website designers and software developers to design and update our website and 
create our proprietary software. We did not incur material expenditures with respect to our research and development 
activities in any of the three years ended December 31, 2012, 2013 or 2014. For more information on our technology 
operations, see “Item 4. — Information on the Company — Business Overview — Technology.” 

D.  Trend Information 

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, 
commitments or events for the period from January 1, 2012 to December 31, 2014 that are reasonably likely to have 
a material effect on our net revenues, income, profitability, liquidity or capital resources, or that caused the disclosed 
financial information to be not necessarily indicative of future operating results or financial conditions. 

E.  Off-Balance Sheet Arrangements 

We have not entered into any financial guarantees or other commitments to guarantee the payment obligations 
of any third parties. In addition, we have not entered into any derivative contracts that are indexed to our own shares 
and classified as shareholder’s equity, or that are not reflected in our consolidated financial statements. Furthermore, 
we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as 
credit, liquidity or market risk support to such entity. Moreover, we do not have any variable interest in any 
unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, 
hedging or research and development services with us. 

F.  Tabular Disclosure of Contractual Obligations 

The following table sets forth our contractual obligations as of December 31, 2014: 

Total 
RMB 

Less than 
1 year 
RMB 

Payments due by period 
1-3 
years 
RMB 
(in thousands) 

3-5 
years 
RMB 

More than 
5 years 
RMB 

Convertible senior notes with principal 

and interest ..........................................
Operating lease obligations .......................
Publication fee obligations ........................
Purchase obligations ..................................
Total ...........................................................

1,218,998 
119,576 
10,000 
6,175 
1,354,749 

34,785 
40,664 
10,000 
6,175 
91,624 

69,569 
54,149 
— 
— 
123,718 

1,114,644 
20,268 
— 
— 
1,134,912 

— 
4,495 
— 
— 
4,495 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our operating lease obligations consist largely of property lease and management agreements for office 
premises with terms ranging from one to six years at the time of signing. Our publication fee obligations consist of 
an agreement to publish 51job Weekly. Our purchase obligations consist primarily of agreements to purchase 
advertising services from media companies and to purchase office furnishings. 

Rental expenses incurred under operating leases were RMB39.7 million in 2012, RMB44.5 million in 2013 and 

RMB46.1 million (US$7.4 million) in 2014. 

WFOE, our wholly owned PRC subsidiary, has entered into an exclusive purchase option agreement with the 
shareholders of Run An. Under this agreement, WFOE has an irrevocable option to purchase all or a portion of the 
shareholder’s equity interests in Run An at any time by issuing a written notice to the shareholders, subject to 
compliance with applicable PRC laws and regulations. For a detailed description of this exclusive purchase option 
agreement, see “Item 7. — Major Shareholders and Related Party Transactions — Related Party Transactions — 
Contractual Arrangements Among Our Group Entities.” 

We do not have material contractual obligations in currencies other than Renminbi. 

G.  Safe Harbor 

See “Forward-Looking Statements.” 

ITEM 6. 

DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES 

A.  Directors and Senior Management 

The names of our directors and executive officers, their ages as of the date of this annual report and the 

principal positions with 51job, Inc. held by them are as follows: 

Name 
David K. Chao(1) (2) (3) ......................
Rick Yan .........................................
Li-Lan Cheng(1) (2) ...........................
Eric He(1) (3) .....................................
Kazumasa Watanabe .......................
Kathleen Chien ...............................
David Weimin Jin ...........................
Tao Wang ........................................
______________________ 
(1)  Member of audit committee. 
(2)  Member of compensation committee. 
(3)  Member of nominating and corporate governance committee. 

Age 
48 
52 
50 
45 
46 
45 
44 
52 

Position / Title 
Chairman of the board and independent director 
Director, chief executive officer, president and secretary 
Independent director 
Independent director 
Non-executive director 
Chief operating officer and acting chief financial officer 
Senior vice president 
Vice president 

There are no family relationships among any of the directors or executive officers of our company. 

Biographical Information 

David K. Chao is the chairman of the board of directors of our company. Mr. Chao is an independent director 

who has been a member of our board since 2000. Mr. Chao is a co-founder and general partner of DCM, an early 
stage technology venture capital firm that manages over US$2.0 billion. DCM has offices in Menlo Park, USA, 
Beijing, China and Tokyo, Japan. Prior to joining DCM, Mr. Chao was a co-founder of Japan Communications, Inc., 
a publicly traded provider of mobile data and voice communications services in Japan. Prior to that, he also worked 
at McKinsey & Company, Apple Computer and Recruit Holdings Co., Ltd. Mr. Chao serves on the boards of 
directors of Renren Inc., a social networking Internet platform in China listed on the New York Stock Exchange, and 
numerous DCM portfolio companies. Mr. Chao received his Bachelor of Arts degree in Economics and East Asian 
Studies (Anthropology) from Brown University and his Master of Business Administration degree from Stanford 
University. 

Rick Yan is a director, chief executive officer and president of our company. Mr. Yan has been a director and 

chief executive officer of our company since 2000. Mr. Yan is responsible for our overall strategy and management. 
Mr. Yan was an investor and advisor of our company from its inception and prior to his appointment as chief 
executive officer. Prior to joining our company, he was a Director and the Head of China Practice at Bain & 
Company, an international strategy consulting company. Mr. Yan joined the firm in London in 1989, returned to Asia 
and set up Bain & Company’s Hong Kong and Beijing offices in 1991 and 1993, respectively. In his 11-year tenure 

54 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
with Bain & Company, he was widely acknowledged as an expert in the consumer products and technology sectors. 
Prior to his affiliation with Bain & Company, Mr. Yan worked at Hewlett-Packard in Hong Kong for four years and 
was awarded Marketing Executive of the Year. Mr. Yan received his Bachelor of Engineering degree and Master of 
Philosophy degree from the University of Hong Kong and his Master of Business Administration degree with 
distinction from INSEAD in France. 

Li-Lan Cheng is a director of our company. Mr. Cheng has been an independent director of our company since 

March 2013. Mr. Cheng is the chief operating officer of E-House (China) Holdings Limited, a real estate services 
company listed on the New York Stock Exchange, since April 2012 and served as its chief financial officer from 
November 2006 to April 2012. Prior to joining E-House, Mr. Cheng served from 2005 to 2006 as the chief financial 
officer of SouFun Holdings Limited, a leading real estate Internet portal and a leading home furnishing website in 
China. From 2002 to 2004, Mr. Cheng served as an executive director and the chief financial officer of SOHO China 
Limited, a real estate developer in Beijing. From 1997 to 2002, he was an assistant director and the head of Asian 
transportation sector investment banking group of ABN AMRO Asia. Mr. Cheng is also an independent director of 
Country Style Cooking Restaurant Chain Co. Ltd., a quick service restaurant chain listed on the New York Stock 
Exchange, and Le Gaga Holdings Limited, a leading greenhouse vegetable producer in China listed on the NASDAQ 
Stock Market. Mr. Cheng received his Bachelors degree in Economics from Swarthmore College and his Ph.D. 
degree in Economics from the Massachusetts Institute of Technology. Mr. Cheng is a chartered financial analyst. 

Eric He is a director of our company. Mr. He has been an independent director of our company since July 2014. 

Mr. He currently serves as the chief financial officer of YY Inc., an interactive social platform company in China 
listed on the NASDAQ Stock Market. From March 2007 to August 2011, Mr. He served as the chief financial officer 
of Giant Interactive Group Inc. From 2004 to 2007, he served as the chief strategy officer of Ninetowns Internet 
Technology Group Company Limited. From 2002 to 2004, Mr. He served as a private equity investment director of 
AIG Global Investment Corporation (Asia) Ltd. Mr. He received his Bachelor degree in Accounting from National 
Taipei University and his Master of Business Administration degree from the Wharton School of the University of 
Pennsylvania. Mr. He is a chartered financial analyst and certified public accountant in the United States. 

Kazumasa Watanabe is a director of our company. Mr. Watanabe has been a director of our company since 

October 2012. Mr. Watanabe is a corporate executive officer of Recruit Holdings Co., Ltd. and is head of research 
and development for the Asia sales promotion business. Since joining Recruit in 1991, he has been primarily 
involved in the growth and expansion of Recruit’s HR company and the online recruiting business. Starting his career 
as a sales representative, Mr. Watanabe became head of product in 1999 and then an editor-in-chief. In 2004, he 
assumed the role of division officer and has since held many senior positions throughout Recruit’s HR company 
responsible for new product and business development. Mr. Watanabe received his Bachelor degree in Commerce 
from Nagoya University in 1991. 

Kathleen Chien is chief operating officer and acting chief financial officer of our company. Ms. Chien joined 

our company in 1999 and served as our chief financial officer from 2004 to March 2009. Prior to joining our 
company, Ms. Chien worked in the financial services and management consulting industries, including three years 
with Bain & Company in Hong Kong and two years with Capital Securities Corp., a leading investment bank in 
Taiwan. During her tenure at Bain & Company, she was a consultant to a number of companies on strategic and 
marketing issues, including entry into the Chinese market and achieving cost and operational efficiencies. While at 
Capital Securities Corp., she completed a number of equity and equity-linked transactions, including the first ever 
Swiss-franc convertible bond issuance out of Taiwan, enabling client companies to raise significant capital from the 
European and U.S. investment community. Ms. Chien currently serves as a board member of ChinaCache 
International Holdings Ltd., an Internet content and application delivery services provider in China listed on the 
NASDAQ Stock Market, and Vipshop Holdings Ltd., a leading online discount retailer for brands in China listed on 
the New York Stock Exchange. Ms. Chien received her Bachelor of Science degree in Economics from the 
Massachusetts Institute of Technology and her Master of Business Administration degree from the Haas School of 
Business at the University of California, Berkeley. 

David Weimin Jin is a senior vice president of our company. Mr. Jin joined our company in 2000. Prior to 
joining our company, Mr. Jin held sales management positions in large multinational companies in Xian, including 
three years at Shell (China) Limited and one year with Colgate-Palmolive Co., Ltd. Mr. Jin received a Bachelor of 
Science degree in Engineering from Xidian University. 

Tao Wang is a vice president of our company. Mr. Wang joined our company in 2000. Prior to joining our 
company, Mr. Wang spent four years as a senior consultant at Bain & Company. Also, he served as a representative 
and the general manager of a joint venture company in Wuhan for TI Group Asia Pacific. Earlier in his career, Mr. 
Wang held engineering and project management positions at the Ministry of Aerospace Industry in China. Mr. Wang 
received a Bachelor of Science degree in Math from Shandong University and a Master of Engineering degree from 

55 

 
 
 
 
 
 
the Second Academy under the PRC Ministry of Aerospace Industry. Mr. Wang also holds a Master of Business 
Administration degree from the Business School at University of Warwick in the United Kingdom. 

B.  Compensation 

Compensation of Directors and Executive Officers 

We pay our chairman an annual fee of US$20,000 and each of our other non-executive directors an annual fee 

of US$15,000. In addition, our non-executive directors receive a fee of US$2,000 for each board meeting attended in 
person and US$1,000 for each committee meeting attended in person, or US$1,000 for each board meeting attended 
by conference call and US$500 for each committee meeting attended by conference call. Our directors are also 
reimbursed for reasonable travel expenses incurred in attending board meetings in person. There are no arrangements 
between us and our directors providing for special benefits upon our directors’ termination of service. For the year 
ended December 31, 2014, the aggregate cash compensation to our non-executive directors as a group was 
approximately US$82,500 (RMB511,880). In 2014, we granted options to acquire 60,000 common shares to an 
independent director. See “— Stock-Based Compensation Plans” below. 

For the year ended December 31, 2014, the aggregate cash compensation to our executive officers as a group 

was approximately RMB11.3 million (US$1.8 million). We granted options to acquire an aggregate of 394,464 
common shares to our executive officers in 2014. 

Directors’ and Officers’ Liability Insurance 

We maintain directors’ and officers’ liability insurance for our directors and officers. 

Employment Agreements 

We have entered into employment agreements with each of our executive officers. The terms of these 
agreements are substantially similar to each other. Under these agreements, each of our executive officers is 
employed at will, and their employment may be terminated, with or without cause, by either party. These agreements 
do not provide for any special termination benefits, nor do we have other arrangements with these executive officers 
for special termination benefits. Each executive officer has agreed to hold in strict confidence and not to use, except 
for the benefit of our company, any proprietary information, technical data, trade secrets and know-how of our 
company or the confidential or proprietary information of any third party, including our affiliated entities and our 
subsidiaries, received by our company. Each of these executive officers has also agreed not to engage in any other 
employment, occupation, consulting or other business activity directly related to the business in which we are 
involved, or engage in any other activities that conflict with his or her obligations to us during the term of his or her 
employment. For the 12-month period after any of these executive officers’ termination of employment with us for 
any reason, such officer is prohibited from recruiting any of our employees or soliciting or inducing our employees to 
leave their employment with us. 

Stock-Based Compensation Plans 

In 2000, our board of directors and shareholders adopted our 2000 stock option plan, or our 2000 Option Plan. 
In April 2009, our board of directors adopted our 2009 share option plan, or our 2009 Option Plan, which received 
shareholder approval in August 2009. Under these plans, our directors, officers and other employees and consultants 
are eligible to acquire common shares under options. The purposes of our option plans are to attract and retain the 
best available personnel for positions of substantial responsibility, to provide additional incentive to employees, 
directors and consultants and to promote the success of our business. 

Under our 2000 Option Plan, 4,010,666 common shares were reserved for issuance at the time of adoption. In 

February 2004, our board of directors and shareholders approved an increase in the number of authorized shares 
reserved to 5,530,578 common shares. In July 2006, our board of directors and shareholders approved a further 
increase of 2,000,000 common shares, increasing the total number of authorized shares under our 2000 Option Plan 
to 7,530,578 common shares. Our 2000 Option Plan had a term of ten years. Issuances from this plan ceased in 2009. 

Under our 2009 Option Plan, we are authorized to issue up to 5,000,000 common shares. In October 2011, our 
board of directors proposed an increase in the number of authorized shares reserved to 10,000,000 common shares, 
which was approved by our shareholders in December 2011. Our 2009 Option Plan has a term of ten years but may 
be terminated earlier by our board of directors. 

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stock options granted under our option plans may be incentive stock options, or ISOs, which are intended to 

qualify for favorable U.S. federal income tax treatment under the provisions of Section 422 of the U.S. Internal 
Revenue Code of 1986, as amended, or non-qualified stock options, or NSOs, which do not so qualify. 

The compensation committee of our board of directors administers our option plans. Subject to the provisions 

of our option plans and, in the case of a committee, the specific duties delegated by the board of directors to such 
committee, and subject to the approval of any relevant authorities, the board of directors or the committee so 
appointed has the authority in its discretion to determine, among other things, the fair market value of the common 
shares, select optionees, determine the number of common shares to be covered by each award granted under our 
option plans, and the terms and conditions of any options or stock purchase rights granted under our option plans. 

Stock options granted under our option plans become exercisable at a rate of not less than 20% per year over 
five years from the date of the option grant. In the event of the termination of service of an optionee, the unvested 
portion of a stock option is forfeited and the vested portion terminates within the period of time as specified in the 
option agreement and, in the absence of a specified time in the option agreement, within twelve months following the 
optionee’s termination in the case of the optionee’s disability or death, and three months following the optionee’s 
termination in all other cases. 

In the event of a merger of our company, each outstanding stock option may be assumed or an equivalent option 

or right may be substituted by the successor corporation. In the event the successor corporation refuses to assume or 
substitute for the stock option, the outstanding stock options will automatically vest and become exercisable for a 
period of 15 days, after which the stock options will terminate. 

The following table summarizes the options granted to our directors, executive officers and other employees 

and individuals under our option plans during the periods indicated. 

Common shares 
underlying options 
granted 

100,032 
100,032 
81,600 
64,800 
974,400 
1,320,864 

100,032 
100,032 
81,600 
60,000 
60,000 
60,000 
902,400 
1,364,064 

100,032 
100,032 
79,200 
60,000 
60,000 
904,800 
1,304,064 

Exercise 
price 
US$ 

23.785 
23.785 
23.785 
23.785 
23.785 

30.14 
30.14 
30.14 
30.14 
30.14 
30.14 
30.14 

30.69 
30.69 
30.69 
32.98 
30.69 
30.69 

Grant date 

Expiration date 

May 18, 2012 
May 18, 2012 
May 18, 2012 
May 18, 2012 
May 18, 2012 

May 17, 2018 
May 17, 2018 
May 17, 2018 
May 17, 2018 
May 17, 2018 

May 29, 2013 
May 29, 2013 
May 29, 2013 
May 29, 2013 
May 29, 2013 
May 29, 2013 
May 29, 2013 

May 20, 2014 
May 20, 2014 
May 20, 2014 
July 1, 2014 
May 20, 2014 
May 20, 2014 

May 28, 2019 
May 28, 2019 
May 28, 2019 
May 28, 2019 
May 28, 2019 
May 28, 2019 
May 28, 2019 

May 19, 2020 
May 19, 2020 
May 19, 2020 
June 30, 2020 
May 19, 2020 
May 19, 2020 

Granted in 2012 
Rick Yan ...........................................
Kathleen Chien .................................
David Weimin Jin .............................
Tao Wang ..........................................
Other employees and individuals .....

Granted in 2013 
Rick Yan ...........................................
Kathleen Chien .................................
David Weimin Jin .............................
Li-Lan Cheng ...................................
Kazumasa Watanabe .........................
Tao Wang ..........................................
Other employees and individuals .....

Granted in 2014 
Rick Yan ...........................................
Kathleen Chien .................................
David Weimin Jin .............................
Eric He ..............................................
Tao Wang ..........................................
Other employees and individuals .....

C.  Board Practices 

The directors will hold office until the next annual general meeting of shareholders and until such director’s 
successor is duly elected and qualified, or until such director’s death, resignation or removal. We have no specific 
policy with respect to director attendance at our board meetings, committee meetings or annual general meetings of 
shareholders. 

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board Committees 

To enhance our corporate governance, we have established three committees under the board of directors: the 
audit committee, the compensation committee and the nominating and corporate governance committee. We have 
adopted a charter for each of these committees. The committees have the following functions and members. 

Audit Committee 

Our audit committee reports to the board of directors regarding the appointment of our independent registered 

public accounting firm, the scope and results of our annual audits, compliance with our accounting and financial 
policies and management’s procedures and policies relating to the adequacy of our internal accounting controls. Our 
audit committee charter requires its members to satisfy applicable NASDAQ Stock Market corporate governance 
rules on independence. The members of our audit committee are David K. Chao, who acts as the chairman of our 
audit committee, Li-Lan Cheng and Eric He. Our board of directors has determined that all members of our audit 
committee are “independent directors” within the meaning of NASDAQ Stock Market Rule 5605(a)(2) and meet the 
criteria for independence set forth in Section 10A(m)(3)(B)(i) of the Exchange Act. 

Our audit committee will be responsible for, among other things: 

 

 

 

 

 

 

 

 

the appointment, evaluation, compensation, oversight and termination of the work of our independent 
auditor (including resolution of disagreements between management and the independent auditor 
regarding financial reporting); 
ensuring that it receives from our independent auditor a formal written statement attesting to the auditor’s 
independence and describing all relationships between the auditor and us; 
pre-approving any audit and non-audit services, including tax services, to be provided by our independent 
auditor in accordance with NASDAQ Stock Market rules; 
reviewing our annual audited financial statements and quarterly financial statements with management and 
our independent auditor; 
reviewing with our independent auditor all critical accounting policies and practices to be used by us in 
preparing our financial statements, all alternative treatments of financial information within U.S. GAAP, 
and other material communications between our independent auditor and management; 
reviewing our policies with respect to risk assessment and risk management; 
reviewing, with management and counsel, any legal matters that may have a material impact on us and any 
material reports or inquiries from regulatory or governmental agencies; and 
establishing procedures for the receipt, retention and treatment of complaints regarding accounting, 
internal accounting controls, auditing matters or potential violations of law, and the confidential, 
anonymous submission by our employees of concerns regarding questionable accounting or auditing 
matters or potential violations of law. 

Compensation Committee 

Our compensation committee assists the board in reviewing and approving the compensation structure of our 
directors and executive officers, including all forms of compensation to be provided to our directors and executive 
officers. In addition, the compensation committee reviews stock compensation arrangements for all of our other 
employees. Members of the compensation committee are not prohibited from direct involvement in determining their 
own compensation. Our chief executive officer may not be present at any committee meeting during which his or her 
compensation is deliberated. The current members of our compensation committee are Li-Lan Cheng, who acts as 
the chairman of the committee, and David K. Chao. Our board of directors has determined that all members of our 
compensation committee are “independent directors” within the meaning of NASDAQ Stock Market Rule 5605(a)(2) 
and meet the criteria for independence set forth in Section 10A(m)(3)(B)(i) of the Exchange Act. 

Our compensation committee will be responsible for, among other things: 

 

 

 

 

 

approving and overseeing the total compensation package for our executives; 
reviewing and making recommendations to the board with respect to the compensation of our directors; 
reviewing and approving corporate goals and objectives relevant to the compensation of our chief 
executive officer, evaluating the performance of our chief executive officer in light of those goals and 
objectives, and setting the compensation level of our chief executive officer based on this evaluation; 
reviewing the results of, and procedures for, the evaluation of the performance of other executive officers; 
reviewing periodically and making recommendations to the board regarding any long-term incentive 
compensation or equity plans, programs or similar arrangements, and administering these plans; 

58 

 
 
 
 
 
 
 
 
 
 

 

reviewing and making recommendations to the board regarding all new employment, consulting, 
retirement and severance agreements and arrangements proposed for our executives; and 
selecting peer groups of companies to be used for purposes of determining competitive compensation 
packages. 

Nominating and Corporate Governance Committee 

Our nominating and corporate governance committee assists the board of directors in identifying individuals 

qualified to become members of our board of directors and in determining the composition of the board and its 
committees. The current members of our nominating and corporate governance committee are Eric He, who acts as 
the chairman of our nominating and corporate governance committee, and David K. Chao. Our board of directors has 
determined that all members of our nominating and corporate governance committee are “independent directors” 
within the meaning of NASDAQ Stock Market Rule 5605(a)(2) and meets the criteria for independence set forth in 
Section 10A(m)(3)(B)(i) of the Exchange Act. 

Our nominating and corporate governance committee will be responsible for, among other things: 

 

 

 

 

 

 

 

identifying and recommending to the board nominees for election or re-election to the board, or for 
appointment to fill any vacancy; 
reviewing annually with the board the current composition of the board in light of the characteristics of 
independence, age, skills, experience and availability of service to us; 
reviewing the continued board membership of a director upon a significant change in such director’s 
principal occupation; 
identifying and recommending to the board the names of directors to serve as members of the audit 
committee and the compensation committee, as well as the nominating and corporate governance 
committee itself; 
advising the board periodically with respect to significant developments in the law and practice of 
corporate governance as well as our compliance with applicable laws and regulations, and making 
recommendations to the board on all matters of corporate governance and on any corrective action to be 
taken; 
establishing criteria and processes for, and leading the board and each committee of the board in, its 
annual performance self-evaluation; 
reviewing and approving policies and procedures with respect to proposed transactions between us and our 
related parties, and approving in advance all such related-party transactions; and 

  monitoring compliance with our code of business conduct and ethics, including reviewing the adequacy 

and effectiveness of our procedures to ensure proper compliance. 

Duties of Directors 

Under Cayman Islands law, our directors have a fiduciary duty to act honestly, in good faith and with a view to 

our best interests. Our directors also owe to our company a duty to act with skill and care. It was previously 
considered that a director need not exhibit in the performance of his duties a greater degree of skill than may 
reasonably be expected from a person of his knowledge and experience. However, English and commonwealth courts 
have moved towards an objective standard with regard to the required skill and care and these authorities are likely to 
be followed in the Cayman Islands. In fulfilling their duty of care to us, our directors must ensure compliance with 
our memorandum and articles of association, as amended and restated from time to time. 

The functions and powers of our board of directors include, among others: 

 

 

 

 

 

convening shareholders’ annual general meetings and reporting its work to shareholders at such meetings; 
declaring dividends and distributions; 
appointing officers and determining the term of office of the officers; 
exercising the borrowing powers of our company and mortgaging the property of our company; and 
approving the transfer of shares in our company, including the registering of such shares in our register of 
members. 

Interested Transactions 

A director may vote in respect of any contract or transaction in which he is interested, provided that the nature 
of the interest of any director in such contract or transaction shall be disclosed by him at or prior to its consideration 
and any vote on that matter. A general notice or disclosure to the directors or otherwise contained in the minutes of a 

59 

 
 
 
 
 
 
 
 
 
 
meeting or a written resolution of the directors or any committee of directors that a director is a shareholder of any 
specified firm or company and is to be regarded as interested in any transaction with such firm or company will be 
sufficient disclosure, and, after such general notice, it will not be necessary to give special notice relating to any 
particular transaction. 

Remuneration and Borrowing 

The directors may determine remuneration to be paid to the directors. The compensation committee will assist 

the directors in reviewing and approving the compensation structure for the directors. We do not provide for any 
termination benefits for the directors, nor do we have other arrangements with the directors for special termination 
benefits. The directors may exercise all the powers of our company to borrow money and to mortgage or charge its 
undertaking, property and uncalled capital or any part thereof and to issue debentures, debenture stock and other 
securities whether outright or as security for any debt, liability or obligation of our company or of any third party. 

Qualification 

There is no shareholding qualification for directors. Further, shareholding qualification for directors may not be 

fixed by our company in a general meeting. 

Terms of Directors and Executive Officers 

At each annual general meeting of the shareholders of our company, all of our directors at such time are 
required to retire from office and are eligible for re-election. All of these directors will retain office until the close of 
such general meeting. 

Limitation on Liability and Other Indemnification Matters 

Cayman Islands law allows us to indemnify our directors, officers, auditors and trustee acting in relation to any 

of our affairs against actions, costs, charges, losses, damages and expenses incurred by reason of any act done or 
omitted in the execution of their duties as our directors, officers, auditors and trustee, except to the extent that it may 
be held by the Cayman Islands courts to be contrary to public policy such as to provide indemnification against civil 
fraud or the consequences of committing a crime. 

Under our memorandum and articles of association, we may indemnify our directors, officers, employees and 

agents against expenses (including attorneys’ fees), judgments, fines and amounts paid in settlement actually and 
reasonably incurred by such persons in connection with actions, suits or proceedings to which they are party or are 
threatened to be made a party by reason of their acting as our directors, officers, employees or agents. To be entitled 
to indemnification, these persons must have acted in good faith and in the best interest or not opposed to the interest 
of our company and must not have acted in a manner willfully or grossly negligent, and, with respect to any criminal 
action, they must have had no reasonable cause to believe their conduct was unlawful. Our memorandum and articles 
of association also provides for indemnification of such person in the case of a suit initiated by our company or in the 
right of our company. Such indemnification covers expenses (including attorneys’ fees) actually and reasonably 
incurred in connection with the defense or settlement of such suit. There are good faith and other similar conduct 
requirements for such indemnification rights as those imposed on other types of suits described above. However, if 
such persons are successful in the merits of the actions, suits or proceedings described above, including suits initiated 
by or in the right of our company, then they may be indemnified for actual and reasonable expenses without having 
to meet the conduct requirements. 

We have entered into indemnification agreements with each of our directors under which we agree to indemnify 

each of them to the fullest extent permitted by applicable law and our articles of association, from and against all 
costs, charges, expenses, liabilities and losses (including attorney’s fees) incurred in connection with any litigation, 
suit or proceeding to which such director is or is threatened to be made a party, witness or other participant. Within 
20 days after our receipt of a written demand of such director, we will advance funds for the payment of 
indemnification of these expenses. 

60 

 
 
 
 
 
 
 
 
 
 
 
 
 
D.  Employees 

We had 4,980 employees, 5,499 employees and 6,123 employees as of December 31, 2012, 2013 and 2014, 
respectively. The following table sets forth the number of our employees categorized by function as of December 31, 
2014. 

Sales and account management ................................................................................................... 
Customer service and production ................................................................................................ 
Technology and online operations ............................................................................................... 
Search and training consultants ................................................................................................... 
Marketing and merchandising ..................................................................................................... 
General and administrative .......................................................................................................... 
Total ............................................................................................................................................. 

3,360 
1,240 
767 
195 
144 
417 
6,123* 

______________________ 
* 

Includes 452 temporary, part-time and contract employees. 

We believe that we maintain a good working relationship with our employees and we have not experienced any 
significant labor disputes or any difficulty in recruiting staff for our operations. Our employees are not represented by 
any collective bargaining agreements or labor unions. 

E.  Share Ownership 

There are no different voting rights among our shareholders. We are not aware of any arrangement that may, at a 

subsequent date, result in a change of control of our company. For information regarding the share ownership of our 
directors and officers, see “Item 7. — Major Shareholders and Related Party Transactions — Major Shareholders.” 
For information as to stock options granted to our directors, executive officers and other employees, see “— 
Compensation — Stock-Based Compensation Plans.” 

ITEM 7. 

MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS 

A.  Major Shareholders 

The following table sets forth information with respect to the beneficial ownership of our common shares as of 

February 28, 2015, unless otherwise stated: 

 

 

by each of our directors and executive officers; and 
each person known to us to own beneficially more than 5% of our common shares. 

Beneficial ownership is determined in accordance with the rules of the SEC and includes voting or investment 

power a person has with respect to the common shares. A person is also deemed to be a beneficial owner of any 
securities of which that person has a right to acquire beneficial ownership within 60 days. The percentage of 
beneficial ownership of each person is based on 59,007,072 common shares outstanding as of February 28, 2015 and 
the number of common shares underlying options that have vested or will vest within 60 days after February 28, 
2015. Except as otherwise noted, the address of each person listed in the table is c/o 51job, Inc., Building 3, No. 1387, 
Zhang Dong Road, Shanghai 201203, People’s Republic of China. 

61 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors and executive officers: 
Rick Yan ................................................................................................
Kathleen Chien ......................................................................................
David K. Chao(1) ....................................................................................
Tao Wang ...............................................................................................
David Weimin Jin ..................................................................................
Kazumasa Watanabe(2) ...........................................................................
Li-Lan Cheng ........................................................................................
Eric He ...................................................................................................
All directors and executive officers as a group ......................................

Common shares beneficially owned 

Number 

12,946,515 
1,792,234 
* 
* 
* 
* 
* 
* 
15,400,240 

23,385,231 
12,946,515 

% 

21.8 
3.0 
* 
* 
* 
*
*
* 
25.5 

39.6 
21.8 

Principal shareholders: 
Recruit Holdings Co., Ltd.(2) .................................................................
Rick Yan ................................................................................................
______________________ 
* 
(1) 
(2) 

Less than 1% of our total outstanding common shares. 
The address of David K. Chao is 2420 Sand Hill Road, Suite 200, Menlo Park, CA 94025. 
The address of Kazumasa Watanabe and Recruit Holdings Co., Ltd. is GranTokyo South Tower, 1-9-2 Marunouchi, Chiyoda-ku, Tokyo 
100-6640, Japan. 

As of February 28, 2015, 2,354,244 of our common shares, representing approximately 4% of our common 
shares outstanding, were beneficially owned by a total of seven holders of record with addresses in the United States. 
As of the same date, 23,073,813 of our ADSs (each representing one common share), or approximately 39% of our 
common shares outstanding, were held by a total of six registered holders of record with addresses in the United 
States. Since certain of these common shares and ADSs were held by brokers or other nominees, the number of 
record holders in the U.S. may not be representative of the number of beneficial holders or their country of residence. 

B.  Related Party Transactions 

Contractual Arrangements Among Our Group Entities 

The PRC government has regulated foreign ownership of advertising, human resource related services and 
Internet content provision businesses. As a result, relationships and economic arrangements among our subsidiaries, 
affiliated entities and their respective shareholders are governed by a series of agreements. The material agreements 
which govern the relationships and economic arrangements among our group entities are described in greater detail 
below. 

Technical and Consulting Service Agreements 

Qian Cheng Technical and Consulting Service Agreement. WFOE and Qian Cheng have entered into a technical 

and consulting service agreement dated as of May 3, 2004, and supplemented and amended as of July 2, 2004 and 
January 27, 2014, under which WFOE has the exclusive right to provide advertising, software design and web related 
technical and consulting services to Qian Cheng. Qian Cheng will pay service fees to WFOE based on the extent and 
nature of the services provided by WFOE, as set forth in invoices issued by WFOE to Qian Cheng from time to time. 
WFOE did not issue any invoices to Qian Cheng and Qian Cheng did not pay any fees to WFOE for the years ended 
December 31, 2012, 2013 and 2014. The technical and consulting service agreement is valid through May 2, 2034 
and may be extended with the consent of the parties. Although the renewal is upon mutual consent, WFOE may, 
through its power of attorney, direct Run An to cause Qian Cheng to renew the technical and consulting service 
agreement upon expiration. The technical and consulting service agreement is not subject to early termination, other 
than by WFOE solely upon a default by Qian Cheng. Qian Cheng has no early termination rights with respect to this 
agreement. Qian Cheng is wholly owned by Run An. 

Run An Technical and Consulting Service Agreement. WFOE and Run An have entered into a technical and 
consulting service agreement dated as of September 11, 2007 and valid to September 11, 2017, under which WFOE 
has the exclusive right to provide human resources, software design and web related technical and consulting 
services to Run An. Run An will pay service fees to WFOE based on the extent and nature of the services provided 
by WFOE, as set forth in invoices issued by WFOE to Run An from time to time. WFOE did not issue any invoices 
to Run An and Run An did not pay any fees to WFOE for the years ended December 31, 2012, 2013 and 2014. The 
technical and consulting service agreement may be extended with the consent of the parties. Although the renewal is 
upon mutual consent, WFOE may, through its power of attorney, direct Run An to renew the technical and consulting 

62 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
service agreement upon expiration. The technical and consulting service agreement is not subject to early termination, 
other than by WFOE solely upon a default by Run An. Run An has no early termination rights with respect to this 
agreement. 

Equity Pledge Agreement 

As security for the obligations of Run An under the technical and consulting service agreement and the 
obligations of Run An and its shareholders under the exclusive purchase option agreement described below, the 
shareholders of Run An have pledged all of their equity interest in Run An to WFOE under an equity pledge 
agreement. According to the pledge agreement, WFOE has the right to dispose of the pledged equity pursuant to PRC 
law in the event of default by Run An or its shareholders as provided in the pledge agreement. The shareholders of 
Run An have agreed that they will not dispose of the pledged equity interest or take any actions that will prejudice 
WFOE’s interest under the Run An equity pledge agreement. The equity pledge agreement was entered into on 
January 27, 2014 and shall expire two years after the fulfillment of all obligations under the Run An technical and 
consulting service agreement and the exclusive purchase option agreement. This pledge agreement, in combination 
with the exclusive purchase option agreement, contains content that is substantially the same as the pledge 
agreements entered into between WFOE and Run An’s shareholders in September 2007 and between WFOE and 
Qian Cheng’s shareholders in May 2004. This pledge agreement was registered with the relevant bureau of the SAIC 
in Beijing in March 2014. 

Exclusive Purchase Option Agreement 

WFOE has entered into an exclusive purchase option agreement with the shareholders of Run An, dated as of 

January 27, 2014, under which WFOE or its designee is granted an irrevocable option to purchase all or a portion of 
their equity interests in Run An at any time by issuing a written notice to the shareholders, subject to compliance 
with applicable PRC laws and regulations. The purchase price shall be equal to the contribution actually made by the 
shareholder for his equity interest in Run An. If the lowest price permitted under PRC law is above the contribution 
actually made by the shareholder, the premium shall be paid to Tech JV in accordance with the terms of the loan 
agreements described below. The exclusive purchase option agreement has the same term as the Run An technical 
and consulting service agreement. WFOE also has the exclusive right to terminate the agreement at any time by 
delivering a written notice to the shareholders of Run An. 

Powers of Attorney 

In conjunction with the signing of the equity pledge agreement and the exclusive purchase option agreement, 
David Weimin Jin and Tao Wang, the shareholders of Run An, has each signed an irrevocable power of attorney to 
appoint WFOE, as attorney-in-fact to vote, by itself or any other person to be designated at its discretion, on all 
matters of Run An that need to be decided by its shareholders. Because Qian Cheng is a wholly owned subsidiary of 
Run An and Wuhan AdCo is a wholly owned subsidiary of Qian Cheng, through controlling all material matters of 
Run An (including but not limited to all material operational matters and the appointment and removal of directors 
and senior management), WFOE also has indirect control on all material matters of Qian Cheng and Wuhan AdCo. 
Each power of attorney was entered into on January 27, 2014 and will remain effective for as long as Run An exists. 
The shareholders of Run An are not entitled to terminate or amend the terms of the power of attorney without prior 
written consent from WFOE. 

Other Agreements 

Loan Agreements. Tech JV has entered into loan agreements dated as of September 11, 2007 and valid to 

September 11, 2017 with David Weimin Jin and Tao Wang with the sole and exclusive purpose to fund the 
capitalization of Run An. A loan amount of RMB3.0 million was provided to each individual to acquire a 50% equity 
interest in Run An. The loans can be repaid only with the proceeds received from the transfer of the shareholders’ 
equity interest in Run An to Tech JV or its designee. The term of the interest-free loan agreements may be extended 
upon written consent of the parties. 

Call Option Agreement. 51net has entered into a call option agreement with Qian Cheng dated as of August 1, 
2002, and supplemented and amended as of May 3, 2004 and August 1, 2012, under which 51net or its designee is 
granted an irrevocable option to purchase all of Qian Cheng’s equity interest in Tech JV and AdCo for RMB1.2 
million or, if such purchase price is not permissible under the applicable PRC laws, the lowest price permitted under 
then applicable PRC laws. In addition, Qian Cheng granted 51net an irrevocable option to purchase any and all of its 
equity interests in AdCo’s subsidiaries at the lowest price permitted under PRC laws. The call option agreement is 
valid to July 31, 2022, and the term may be extended upon written consent of the parties. 

63 

 
 
 
 
 
 
 
 
 
 
Domain Name License Agreement. 51net has entered into a domain name license agreement with Tech JV dated 
as of August 15, 2000, and supplemented and amended as of August 15, 2010, under which 51net has granted to Tech 
JV the right to use the www.51job.com domain name in the PRC in connection with Tech JV’s operation of its 
website. Tech JV is not permitted to assign its right under this agreement to any third party. The license fee to be paid 
under the domain name license agreement will be agreed to by both parties. The domain name license agreement is 
effective until August 14, 2018 and is renewable upon the written consent of 51net. 

Trademark License Agreement. WFOE has entered into a trademark license agreement with Tech JV dated as of 

August 15, 2000, and supplemented and amended as of August 15, 2005 and August 15, 2010, under which WFOE 
has granted to Tech JV the right to use certain trademarks in the PRC, with no right of assignment or sublicense. The 
license fee to be paid under the trademark license agreement will be agreed to by both parties. The trademark license 
agreement is effective until August 14, 2018 and is renewable upon the written consent of both parties. 

We have been advised by Jun He Law Offices, our PRC legal counsel, that the agreements among our 

subsidiaries, affiliated entities and their respective shareholders are valid and binding, and are enforceable under, and 
will not result in any violation of, existing PRC laws or regulations, with exception to the trademark license 
agreement, which may not be enforceable against bona fide third parties until registration with the relevant trademark 
administration authorities. However, there are substantial uncertainties regarding the interpretation and application of 
PRC laws and regulations, including but not limited to the laws and regulations governing our business or the 
enforcement and performance of our contractual arrangements in the event of the imposition of statutory liens, death, 
bankruptcy and criminal proceedings. Accordingly, we cannot assure you that PRC regulatory authorities will not 
take a view contrary to that of our PRC legal counsel. See “Item 3. — Key Information — Risk Factors — Risks 
Related to Doing Business in China — The PRC legal system has inherent uncertainties that could materially and 
adversely affect us.” 

Stock Option Grants 

We have granted options to purchase common shares in our company to certain of our employees, directors and 

officers under our share option plans. As of December 31, 2014, there were outstanding options to purchase an 
aggregate of 5,688,594 common shares in our company. For a description of our share option plans and these option 
grants, see “Item 6. — Directors, Senior Management and Employees — Compensation — Stock-Based 
Compensation Plans.” 

C. 

Interests of Experts and Counsel 

Not applicable. 

ITEM 8. 

FINANCIAL INFORMATION 

A.  Consolidated Statements and Other Financial Information 

See “Item 18. — Financial Statements” for our audited consolidated financial statements filed as part of this 

annual report. 

Legal Proceedings 

From time to time, we undertake legal action against entities that misappropriate the content of our 
www.51job.com website, including recruitment advertisements and the design of our website, our brands and 
trademarks, materials from our training courses and other proprietary intellectual property. Our intellectual property 
is subject to theft and other unauthorized use, and our ability to protect our intellectual property is limited. In 
addition, we may in the future be subject to claims that we have infringed the intellectual property rights of others. 
See “Item 3. — Key Information — Risk Factors — Risks Related to Our Business — We may be exposed to 
infringement or misappropriation claims by third parties, which, if successful, could cause us to pay significant 
damage awards.” 

Dividend Policy 

Since the incorporation of our company in 2000, we have never declared or paid any cash dividends on our 
common shares. We have historically retained earnings to finance operations and the expansion of our business. The 
timing, amount and form of future dividends, if any, will depend, among other things, on our future results of 
operations and cash flow, our future prospects, our capital requirements and surplus, the amount of distributions, if 
any, received by us from our subsidiaries and our affiliated entities, and other factors deemed relevant by our board 
of directors. Any future dividends on our common shares would be declared by and subject to the discretion of our 
board of directors. 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Holders of ADSs will be entitled to receive dividends, if any, subject to the terms of the deposit agreement, to 
the same extent as holders of common shares, less the fees and expenses payable under the deposit agreement, and 
after deduction of any applicable taxes. 

B.  Significant Changes 

We have not experienced any significant changes since the date of our audited consolidated financial statements 

included in this annual report. 

ITEM 9. 

THE OFFER AND LISTING 

A.  Offer and Listing Details 

Our ADSs have been trading on the NASDAQ Global Select Market since September 29, 2004 under the 

symbol “JOBS.” 

The following table provides the high and low trading prices for our ADSs on the NASDAQ Global Select 
Market for the periods presented. All prices have been retroactively adjusted to reflect the current ADS to common 
share ratio of one ADS to one common share for all periods presented. 

Trading price 

Annual highs and lows 
2010 .......................................................................................................
2011 .......................................................................................................
2012 .......................................................................................................
2013 .......................................................................................................
2014 .......................................................................................................

Quarterly highs and lows 
First quarter 2013 ..................................................................................
Second quarter 2013 ..............................................................................
Third quarter 2013 .................................................................................
Fourth quarter 2013 ...............................................................................
First quarter 2014 ..................................................................................
Second quarter 2014 ..............................................................................
Third quarter 2014 .................................................................................
Fourth quarter 2014 ...............................................................................

Monthly highs and lows 
September 2014 .....................................................................................
October 2014 .........................................................................................
November 2014 .....................................................................................
December 2014 ......................................................................................
January 2015..........................................................................................
February 2015........................................................................................
March 2015 (through March 27) ...........................................................

B.  Plan of Distribution 

Not applicable. 

C.  Markets 

High 
US$ 

27.75 
34.90 
31.98 
40.00 
43.00 

30.50 
34.00 
36.04 
40.00 
43.00 
37.00 
38.56 
36.88 

36.30 
31.24 
36.88 
36.88 
38.12 
36.89 
36.74 

Low 
US$ 

7.66 
18.31 
17.00 
23.64 
29.24 

23.64 
27.58 
30.48 
34.34 
34.57 
29.50 
29.83 
29.24 

29.83 
29.24 
30.57 
32.84 
33.62 
32.43 
30.80 

Our ADSs have been trading on the NASDAQ Global Select Market since September 29, 2004 under the 

symbol “JOBS.” 

D.  Selling Shareholders 

Not applicable. 

65 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
E.  Dilution 

Not applicable. 

F.  Expenses of the Issue 

Not applicable. 

ITEM 10. 

ADDITIONAL INFORMATION 

A.  Share Capital 

Not applicable. 

B.  Memorandum and Articles of Association 

Our shareholders adopted our amended and restated memorandum and articles of association at an 

extraordinary shareholder meeting on April 26, 2004 and approved an amendment by special resolution passed at an 
extraordinary shareholder meeting on June 20, 2014. 

C.  Material Contracts 

We have not entered into any material contracts other than in the ordinary course of business and other than 

those described in “Item 4. — Information on the Company” or elsewhere in this annual report on Form 20-F. 

D.  Exchange Controls 

See “Item 4. — Information on the Company — Business Overview — Regulation — Regulations Relating to 

Foreign Currency Exchange.” 

E.  Taxation 

The following summary of the material Cayman Islands, People’s Republic of China and United States federal 

income tax consequences of an investment in our ADSs or common shares is based upon laws and relevant 
interpretations thereof in effect as of the date of this annual report, all of which are subject to change. This summary 
does not deal with all possible tax consequences relating to an investment in our ADSs or common shares, such as 
the tax consequences under state, local and other tax laws. 

Cayman Islands Taxation 

According to Maples and Calder, our counsel as to Cayman Islands law, the Cayman Islands currently levies no 
taxes on individuals or corporations based upon profits, income, gains or appreciation and there is no taxation in the 
nature of inheritance tax or estate duty. There are no other taxes likely to be material to our company levied by the 
Government of the Cayman Islands except for stamp duties that may be applicable on instruments executed in, or 
after execution brought within the jurisdiction of, the Cayman Islands. The Cayman Islands are not party to any 
double taxation treaties that are applicable to any payments made to or by our company. There are no exchange 
control regulations or currency restrictions in the Cayman Islands. 

People’s Republic of China Taxation 

Under the EIT Law and its implementation rules, enterprises incorporated under the laws of jurisdictions 
outside China with their “de facto management bodies” located within China may be considered PRC resident 
enterprises and therefore subject to an EIT rate of 25% on their worldwide income. Under the implementation 
regulations issued by the State Council relating to the EIT Law, “de facto management bodies” is defined as the 
bodies that have material and overall management control over the production and business operations, personnel, 
accounts and properties of an enterprise. The Circular on Identification of China-Controlled Overseas-Registered 
Enterprises as Resident Enterprises on the Basis of Actual Management Organization, or Circular 82, further 
provides certain specific criteria for determining whether the “de facto management body” of a PRC-controlled 
offshore incorporated enterprise is located in the PRC. The criteria include whether: (i) the premises where the senior 
management and the senior management bodies responsible for the routine production and business management of 
the enterprise perform their functions are mainly located within the PRC; (ii) decisions relating to the enterprise’s 
financial and human resource matters are made or subject to approval by organizations or personnel in the PRC; (iii) 
the enterprise’s primary assets, accounting books and records, company seals, and board and shareholders’ meeting 
minutes are located or maintained in the PRC; and (iv) 50% or more of voting board members or senior executives of 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
the enterprise habitually reside in the PRC. Although the Circular 82 only applies to offshore enterprises controlled 
by enterprises or enterprise groups located within the PRC, the determining criteria set forth in the Circular 82 may 
reflect the tax authorities’ general position on how the “de facto management body” test may be applied in 
determining the tax resident status of other offshore enterprises as well. We are a Cayman Islands holding company 
and substantially all of our operational management is currently based in China. As the tax resident status of an 
enterprise is subject to the determination by the PRC tax authorities and uncertainties remain with respect to the 
interpretation of the term “de facto management body” as applicable to us, we cannot assure you that we will not be 
considered as a PRC tax resident enterprise. If we are considered a PRC resident enterprise under the EIT Law, we 
may be subject to the uniform 25% EIT rate as to our global income. 

Moreover, under the EIT Law and related regulations, dividends payable by a foreign-invested enterprise, such 
as our PRC subsidiaries, to any of its foreign non-resident enterprise investors shall be subject to a 10% withholding 
tax unless such foreign enterprise investor’s jurisdiction of incorporation has a tax treaty with China that provides for 
a reduced rate of withholding tax. We are incorporated in the Cayman Islands which does not have such a tax treaty 
with China. 

In addition, if we were treated as a PRC resident enterprise, any dividends payable to non-resident enterprise 
holders of our common shares or ADSs may be treated as income derived from sources within PRC and therefore 
subject to a 10% withholding tax (or 20% in the case of non-resident individual holders) unless an applicable income 
tax treaty provides otherwise. In addition, capital gains realized by non-resident enterprise holders upon the 
disposition of our common shares or ADSs may be treated as income derived from sources within PRC and therefore 
subject to 10% income tax (or 20% in the case of non-resident individual holders) unless an applicable income tax 
treaty provides otherwise. 

Certain United States Federal Income Tax Considerations 

The following summarizes certain U.S. federal income tax consequences to a U.S. Holder, as defined below, of 

the ownership and disposition of our ADSs or common shares as of the date of this annual report. 

Except where noted, this summary deals only with ADSs and common shares that are held as capital assets by 

U.S. Holders. This summary does not describe all of the U.S. federal income tax consequences applicable to U.S. 
Holders that are subject to special treatment under the U.S. federal income tax laws, including: 

 

 

 

 

 

 

 

 

 

 

 

 

dealers in securities or currencies; 
regulated investment companies; 
certain financial institutions; 
real estate investment trusts; 
insurance companies; 
tax-exempt organizations; 
persons holding ADSs or common shares as part of a hedging, integrated or conversion transaction, 
constructive sale or straddle; 
traders in securities that have elected the mark-to-market method of accounting; 
persons liable for alternative minimum tax; 
partnerships or other pass-through entities for U.S. federal income tax purposes; 
persons who own or are deemed to own 10% or more of our voting shares; or 
persons whose “functional currency” is not the U.S. dollar. 

This summary is based in part on representations by the depositary and assumes that each obligation under the 
deposit agreement will be performed in accordance with its terms. Furthermore, the discussion below is based upon 
the provisions of the Internal Revenue Code of 1986, as amended, or the Code, and U.S. Treasury regulations, rulings 
and judicial decisions thereunder as of the date hereof, and such authorities may be replaced, revoked or modified, 
possibly on a retroactive basis, so as to result in U.S. federal income tax consequences different from those discussed 
below. 

A U.S. Holder that holds or is considering the disposition of ADSs or common shares should consult its own tax 

advisor concerning the U.S. federal income tax consequences and any other U.S. federal tax consequences (such as 
the effects of the Medicare contribution tax), as well as any consequences arising under the laws of any other taxing 
jurisdiction in light of the particular circumstances of the U.S. Holder. 

As used herein, the term “U.S. Holder” means a beneficial owner of ADSs or common shares that is a U.S. 

person. A U.S. person is a person who is, for U.S. federal income tax purposes: 

67 

 
 
 
 
 
 
 
 
 
 
 

 

 

 

an individual citizen or resident of the United States; 
a corporation (or other entity taxable as a corporation for U.S. federal income tax purposes) created or 
organized in or under the laws of the United States, any state thereof, or the District of Columbia; 
an estate the income of which is subject to U.S. federal income taxation, regardless of its source; or 
a trust if it is subject to the primary supervision of a court within the United States and one or more U.S. 
persons have the authority to control all substantial decisions of the trust or if the trust has a valid election 
in effect under applicable U.S. Treasury regulations to be treated as a U.S. person. 

If a partnership holds ADSs or common shares, the tax treatment of a partner will generally depend on the status 
of the partner and the activities of the partnership. A partner of a partnership holding ADSs or common shares should 
consult its own tax advisors. 

ADSs 

In general, for U.S. federal income tax purposes, a U.S. Holder of ADSs will be treated as the owner of the 

underlying common shares that are represented by such ADSs. Deposits and withdrawals of common shares in 
exchange for ADSs will not be subject to U.S. federal income taxation. 

Distributions on ADSs or Common Shares 

Subject to the discussion under “Passive Foreign Investment Company Rules” below, the gross amount of the 
distributions on the ADSs or common shares (including amounts withheld to reflect PRC withholding taxes, if any) 
will be taxable to a U.S. Holder as dividends to the extent of our current or accumulated earnings and profits, as 
determined under U.S. federal income tax principles. Such income will be includable in a U.S. Holder’s gross 
income as ordinary income on the day actually or constructively received by a U.S. Holder, in the case of common 
shares, or by the depositary, in the case of ADSs. Such dividends will not be eligible for the dividends received 
deduction allowed to corporations under U.S. federal income tax law. Subject to certain limitations, dividends paid to 
certain non-corporate U.S. Holders, including individuals, will be eligible for a reduced rate of taxation if we are 
deemed to be a “qualified foreign corporation” for U.S. federal income tax purposes. A qualified foreign corporation 
includes: 

 

 

a foreign corporation that is eligible for the benefits of a comprehensive income tax treaty with the United 
States which the U.S. Treasury determines to be satisfactory for these purposes and which includes an 
exchange of information program; and 
a foreign corporation if its shares with respect to which a dividend is paid or its ADSs backed by such 
shares are readily tradable on an established securities market within the United States, 

but does not include an otherwise qualified corporation that is a passive foreign investment company, or a PFIC, in 
the taxable year in which the dividends are paid or the preceding taxable year. We believe that we will be a qualified 
foreign corporation with respect to dividends paid on our ADSs for so long as (i) we are not a PFIC and (ii) the ADSs 
are listed on the NASDAQ Global Select Market or a national securities exchange in the United States, and thus are 
considered to be readily tradable on an established securities market. However, our status as a qualified foreign 
corporation may change. In addition, subject to the following sentence, we do not believe that dividends that we pay 
on our common shares that are not represented by ADSs currently meet the conditions required for these reduced tax 
rates. In the event that we are deemed to be a PRC resident enterprise under the PRC tax law, we may be eligible for 
the benefits of the income tax treaty between the United States and the PRC, and if we are eligible for such benefits, 
dividends we pay on our common shares, regardless of whether such shares are represented by ADSs, would be 
subject to the reduced rates of taxation. Non-corporate U.S. Holders that do not meet at minimum holding period 
requirement during which they are not protected from the risk of loss or that elect to treat the dividend income as 
“investment income” pursuant to section 163(d)(4) of the Code will not be eligible for the reduced rates of taxation 
regardless of our status as a qualified foreign corporation. In addition, the rate reduction will not apply to dividends if 
the recipient of a dividend is obligated to make related payments with respect to positions in substantially similar or 
related property. This disallowance applies even if the minimum holding period requirement has been met. U.S. 
Holders should consult their own tax advisors regarding the application of these rules to their particular 
circumstances. 

Under the PRC tax law, if the dividends paid by us are deemed to be derived from sources within the PRC, a 
U.S. Holder may be subject to PRC withholding taxes on dividends paid with respect to the ADSs or common shares. 
See “— People’s Republic of China Taxation.” Subject to certain conditions and limitations, PRC withholding taxes 
on dividends, if any, may be treated as foreign taxes eligible for credit against a U.S. Holder’s U.S. federal income 
tax liability. Dividends paid on the ADSs or common shares will be treated as income from sources outside the 
United States and generally will constitute “passive category income” for U.S. foreign tax credit limitation purposes. 

68 

 
 
 
 
 
 
 
 
Furthermore, in certain circumstances, if a U.S. Holder has held the ADSs or common shares for less than a specified 
minimum period during which it is not protected from risk of loss, or is obligated to make payments related to the 
dividends, the U.S. Holder will not be allowed a foreign tax credit for any PRC withholding taxes imposed on 
dividends paid on the ADSs or common shares. The rules governing the foreign tax credit are complex. U.S. Holders 
are urged to consult their own tax advisors regarding the availability of the foreign tax credit under their particular 
circumstances. 

To the extent that the amount of any distribution exceeds our current or accumulated earnings and profits for a 

taxable year, as determined under U.S. federal income tax principles, the distribution will first be treated as a tax-free 
return of capital, causing a reduction in the adjusted basis of the ADSs or common shares (thereby increasing the 
amount of gain, or decreasing the amount of loss, a U.S. Holder would recognize on a subsequent disposition of the 
ADSs or common shares), and the balance in excess of adjusted basis will be taxed as capital gain. However, we do 
not expect to provide U.S. Holders of common shares or ADSs with information regarding the amount of our current 
or accumulated earnings and profits, as determined under U.S. federal income tax principles. Therefore, U.S. Holders 
should generally expect distributions to be treated as dividends for U.S. federal income tax purposes (as discussed 
above). 

Distributions of ADSs or common shares that are received as part of a pro rata distribution to all of our common 

shareholders (including ADS holders) generally will not be subject to U.S. federal income tax. The basis of the new 
ADSs or common shares so received will be determined by allocating a U.S. Holder’s basis in the old ADSs or 
common shares between the old ADSs or common shares and the new ADSs or common shares received, based on 
their relative fair market values on the date of distribution. 

Sale, Exchange or Other Disposition of ADSs or Common Shares 

Subject to the discussion under “Passive Foreign Investment Company Rules” below, upon the sale, exchange 
or other disposition of ADSs or common shares, a U.S. Holder generally will recognize capital gain or loss equal to 
the difference between the amount realized upon the sale, exchange or other disposition and the adjusted tax basis of 
the U.S. Holder in the ADSs or common shares. A U.S. Holder’s tax basis in an ADS or a common share will be, in 
general, the price it paid for that ADS or common share. The capital gain or loss generally will be long-term capital 
gain or loss if, at the time of sale, exchange or other disposition, the U.S. Holder has held the ADS or common share 
for more than one year. Net long-term capital gains of non-corporate U.S. Holders, including individuals, are eligible 
for reduced rates of taxation. The deductibility of capital losses is subject to limitations. Any gain or loss that a U.S. 
Holder recognizes generally will be treated as gain or loss from sources within the United States for U.S. foreign tax 
credit limitation purposes. However, in the event that we are deemed to be a PRC resident enterprise under the PRC 
tax law and PRC tax is imposed on any gain from the sale, exchange or other disposition of the ADSs or common 
shares, a U.S. Holder eligible for the benefits of the income tax treaty between the United States and the PRC may be 
able to elect to treat such gain as PRC-source income. U.S. Holders are urged to consult their own tax advisors 
regarding the tax consequences if a foreign withholding tax is imposed on a disposition of ADSs or common shares, 
including the availability of the foreign tax credit under their particular circumstances. 

Passive Foreign Investment Company Rules 

Based on the past composition of our income and valuation of our assets, including goodwill, we believe that 
we were not a PFIC for our taxable year ending on December 31, 2014, although there can be no assurance in this 
regard. However, due to the volatility of the market price of our common shares, as represented by our ADSs, we 
believe there is a material risk that we may become a PFIC in the future. Under the Code, the determination of 
whether we are a PFIC is made annually and PFIC status will depend upon the character of our income and assets 
and the value of our assets at such time. Accordingly, our PFIC status for any particular taxable year cannot be 
determined with certainty until after the close of that taxable year. In particular, our PFIC status may be determined 
in large part based on the market price of our common shares, as represented by our ADSs, which is likely to 
fluctuate (and may fluctuate considerably given that the global capital markets have been experiencing extreme 
volatility). Accordingly, fluctuations in the market price of our common shares, as represented by our ADSs, may 
result in our being a PFIC in the current or any future taxable year. 

In addition, as described under “Item 3. — Key Information — Risk Factors — Risks Related to Our Corporate 

Structure,” there exist substantial uncertainties regarding the application, interpretation and enforcement of relevant 
current and future PRC laws and regulations and their potential effect on our corporate structure and contractual 
arrangements with certain of our affiliated PRC entities. There can be no assurance that the PRC regulatory 
authorities will not take a view different from that of our PRC legal counsel. Further, even if the uncertainties as to 
PRC laws and regulations did not exist, there are also substantial uncertainties as to the treatment of our corporate 
structure and ownership of these affiliated PRC entities for U.S. federal income tax purposes. If it is determined that 

69 

 
 
 
 
 
 
 
we do not own the stock of the affiliated PRC entities, which is held through contractual arrangements, for U.S. 
federal income tax purposes, we may be treated as a PFIC for our taxable year ending on December 31, 2014 and any 
taxable year thereafter. If we are a PFIC for any taxable year during which a U.S. Holder holds our ADSs or common 
shares, the U.S. Holder will be subject to special tax rules discussed below. 

In general, we will be a PFIC for any taxable year in which either (i) at least 75% of our gross income for the 

taxable year is passive income or (ii) at least 50% of the value (determined on the basis of a quarterly average) of our 
assets held during the taxable year is attributable to assets that produce or are held for the production of passive 
income. For this purpose, passive income generally includes dividends, interest, royalties and rents (other than rents 
and royalties derived in the active conduct of a trade or business and not derived from a related person). If we own at 
least 25% by value of the equity shares of another corporation, we will be treated for purposes of the PFIC tests as 
owning a proportionate share of the assets of the other corporation, and as receiving directly a proportionate share of 
the other corporation’s income. 

If we are a PFIC for any taxable year during which a U.S. Holder holds our ADSs or common shares, unless the 

U.S. Holder makes a mark-to-market election or a qualified electing fund election, as discussed below, such U.S. 
Holder will be subject to the following special tax rules even if we subsequently ceased to be a PFIC. 

Gain realized upon the sale or disposition of ADSs or common shares and distributions made to a U.S. Holder 

by us during a taxable year with respect to the ADSs or common shares that are “excess distributions” (defined 
generally as the excess of the amount received with respect to the ADSs or common shares in the taxable year over 
125% of the average amount received in the shorter of either the three preceding years or a U.S. Holder’s holding 
period before the taxable year) must be allocated ratably to each day of the U.S. Holder’s holding period. The amount 
allocated to the current taxable year or any year before we became a PFIC will be included as ordinary income in a 
U.S. Holder’s gross income for that year. The amount allocated to other prior taxable years will be taxed as ordinary 
income at the highest rate in effect for the class of U.S. Holder, corporate or non-corporate, in that prior year and the 
tax is subject to an interest charge at the rate applicable to deficiencies in income taxes. 

If we are a PFIC for any taxable year and any of our subsidiaries or affiliated entities is also a PFIC (a 

“lower-tier PFIC”), a U.S. Holder would be treated as owning a proportionate amount (by value) of the shares of the 
lower-tier PFIC for purposes of the application of these rules. U.S. Holders are urged to consult their own tax 
advisors about the application of the PFIC rules to any of our subsidiaries or affiliated entities. 

In addition, non-corporate U.S. Holders will not be eligible for reduced rates of taxation on any dividends 

received from us if we are a PFIC in the taxable year in which such dividends are paid or in the preceding taxable 
year. 

In certain circumstances, instead of being subject to the excess distribution rules discussed above, a U.S. Holder 

may make an election to include gain on the ADSs or common shares of a PFIC as ordinary income under a 
mark-to-market method, provided that the ADSs or common shares are regularly traded on a qualified exchange. 
Under current law, the mark-to-market election is only available for ADSs or common shares that are regularly 
traded within the meaning of U.S. Treasury regulations on certain designated U.S. exchanges and foreign exchanges 
that meet trading, listing, financial disclosure and other requirements to be treated as a qualified exchange under 
applicable U.S. Treasury regulations. The NASDAQ Global Select Market is a qualified exchange but no assurance 
can be given that the ADSs will be regularly traded for the purposes of the mark-to-market election. 

If a U.S. Holder makes an effective mark-to-market election, the U.S. Holder will include each year as ordinary 

income, rather than capital gain, the excess, if any, of the fair market value of the U.S. Holder’s ADSs or common 
shares at the end of the taxable year over such U.S. Holder’s adjusted basis in the ADSs or common shares, and will 
be permitted an ordinary loss in respect of the excess, if any, of the adjusted basis of these ADSs or common shares 
over their fair market value at the end of the taxable year, but only to the extent of the net amount previously 
included in income as a result of the mark-to-market election. A U.S. Holder’s basis in the ADSs or common shares 
will be adjusted to reflect any such income or loss amounts. Any gain or loss on the sale of the ADSs or common 
shares will be ordinary income or loss, except that this loss will be ordinary loss only to the extent of the previously 
included net mark-to-market gain. If a U.S. Holder makes a mark-to-market election, it will be effective for the 
taxable year for which the election is made and all subsequent taxable years unless the ADSs or common shares are 
no longer regularly traded on a qualified exchange or the Internal Revenue Service consents to the revocation of the 
election. U.S. Holders should consider carefully the impact of a mark-to-market election with respect to their 
common shares or ADSs given that we may have lower-tier PFICs for which a mark-to-market election may not be 
available. 

70 

 
 
 
 
 
 
 
 
 
 
Instead of being subject to the excess distribution rules discussed above, a U.S. Holder of shares in a PFIC 
alternatively may elect to have the company treated as a qualified electing fund, provided that the company provides 
certain information to make such an election effective. However, this option will not be available to U.S. Holders 
because we do not intend to provide such information to U.S. Holders. 

If a U.S. Holder owns ADSs or common shares during any year that we are a PFIC, the U.S. Holder generally 

must file an annual report. 

A U.S. Holder should consult its own tax advisors concerning the availability and the making of a 

mark-to-market election and the U.S. federal income tax consequences of holding the ADSs or common shares if we 
are deemed to be a PFIC in any taxable year. 

Information Reporting and Backup Withholding 

In general, unless a U.S. Holder belongs to a category of certain exempt recipients, information reporting 
requirements will apply to distributions on ADSs or common shares made within the United States and to the 
proceeds of sales of ADSs or common shares that are effected through the U.S. office of a broker or the non-U.S. 
office of a broker that has certain connections with the United States. Backup withholding may apply to these 
payments if a U.S. Holder fails to provide a correct taxpayer identification number or certification of exempt status, 
fails to report in full dividend and interest income or, in certain circumstances, fails to comply with applicable 
certification requirements. 

Any amounts withheld under the backup withholding rules will be allowed as a refund or a credit against a U.S. 

Holder’s U.S. federal income tax, provided the U.S. Holder furnishes the required information to the Internal 
Revenue Service in a timely manner. 

F.  Dividends and Paying Agents 

Not applicable. 

G.  Statements by Experts 

Not applicable. 

H.  Documents on Display 

We have previously filed with the SEC our registration statement on Form F-1 and prospectus under the 

Securities Act with respect to our ADSs. 

We are subject to the periodic reporting and other informational requirements of the Exchange Act. Under the 

Exchange Act, we are required to file reports, including annual reports on Form 20-F, and other information with the 
SEC. As a foreign private issuer, we are exempt from the rules under the Exchange Act prescribing the furnishing 
and content of quarterly reports and proxy statements, and officers, directors and principal shareholders are exempt 
from the reporting and short-swing profit recovery provisions contained in Section 16 of the Exchange Act. 

The registration statements, reports and other information so filed can be inspected and copied at the public 
reference facilities maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549. You can request copies of 
these documents upon payment of a duplicating fee, by writing to the SEC. Please call the SEC at 1-800-SEC-0330 
for further information on the operation of the public reference rooms. The SEC also maintains a website at 
http://www.sec.gov that contains reports, proxy and information statements, and other information regarding 
registrants that make electronic filings with the SEC using its EDGAR system. 

Our financial statements have been prepared in accordance with U.S. GAAP. 

Each year, we furnish our shareholders with an annual report containing a review of operations and annual 

audited consolidated financial statements prepared in conformity with U.S. GAAP. 

I. 

Subsidiary Information 

Not applicable. 

71 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 11. 

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Interest Rate Risk 

Our exposure to interest rate risk for changes in interest rates relates primarily to the interest income generated 

by excess cash deposited in banks. As of December 31, 2014, we had cash, restricted cash and short-term 
investments totaling RMB4,532.4 million (US$730.5 million). Cash consists of cash on hand and in banks. 
Restricted cash consists of cash proceeds from the exercise of share options by our employees, executives and 
directors held in a bank account which have yet to be transmitted to them. Short-term investments consist of 
certificates of deposit with original maturities between three months and one year. 

We have not used any derivative financial instruments to hedge interest rate risk. We have not been exposed nor 
do we anticipate being exposed to material risks due to changes in interest rates, although our future interest income 
may fluctuate in line with changes in interest rates. The risk associated with fluctuating interest rates is principally 
confined to our cash deposits in banks, and, therefore, our exposure to interest rate risk is minimal. 

A hypothetical 10% increase in the average applicable interest rate for our demand deposits would result in an 

increase of approximately RMB11.4 million (US$1.8 million) in interest income from the assumed average cash, 
restricted cash and short-term investments balance in 2014. 

Credit Risk 

The carrying amounts of cash, restricted cash, short-term investments, accounts receivable and other receivables 

represent our principal exposure to credit risk in relation to our financial assets. As of December 31, 2014, 
substantially all of our cash were held in uninsured accounts located in China and Hong Kong that we believe are of 
acceptable credit quality. 

Foreign Exchange Risk 

Substantially all of our revenue-generating operations are transacted in the Renminbi, which is not fully 
convertible into foreign currencies, and a significant portion of our liabilities are denominated in Renminbi. As a 
result, the conversion of our revenues is subject to PRC regulatory restrictions on currency conversion and we are 
exposed to risks posed by fluctuations in the foreign exchange market. The value of the Renminbi against the U.S. 
dollar and other currencies may fluctuate and is affected by, among other things, changes in the PRC’s political and 
economic conditions. In July 2005, the PRC government changed its policy of pegging the value of the Renminbi to 
the U.S. dollar, and the Renminbi is permitted to fluctuate within a narrow and managed band against a basket of 
certain foreign currencies. The value of the Renminbi against the U.S. dollar increased 1.0% in 2012 and 2.8% in 
2013 but decreased 2.5% in 2014. Correspondingly, we recognized a loss from foreign currency translation of 
RMB0.4 million in 2012, a loss of RMB6.5 million in 2013 and a gain of RMB10.0 million (US$1.6 million) in 2014. 
It is possible that the Chinese government could adopt a more flexible currency policy in the future. As a portion of 
our assets are denominated in U.S. dollars, future upward revaluations of the Renminbi could result in charges to our 
consolidated statement of operations and comprehensive income and reductions in the value of these assets. In 
addition, as we rely entirely on dividends, royalty payments and other fees paid to us in Renminbi by our subsidiaries 
and affiliated entities in the PRC, future downward revaluations of the Renminbi may materially and adversely affect 
our cash flows, revenues and financial condition, and the value of, and any dividends payable on, our ADSs in 
foreign currency terms. 

Based on the amount of our cash, restricted cash and short-term investments denominated in U.S. dollars as of 
December 31, 2014, a 10% change in the exchange rates between the Renminbi and the U.S. dollar would result in 
an increase or decrease of RMB22.8 million (US$3.7 million) in our cash, restricted cash and short-term investments. 
Based on the amount of convertible senior notes denominated in U.S. dollars as of December 31, 2014, a 10% 
change in the exchange rates between the Renminbi and the U.S. dollar would result in an increase or decrease of 
RMB112.7 million (US$18.2 million) in our convertible senior notes. 

We have not used any forward contracts or currency borrowings to hedge our exposure to foreign currency risk. 
See “Item 3. — Key Information — Risk Factors — Risks Related to Doing Business in China — The fluctuation of 
the Renminbi may materially and adversely affect your investment.” 

72 

 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 12. 

DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES 

A.  Debt Securities 

Not applicable. 

B.  Warrants and Rights 

Not applicable. 

C.  Other Securities 

Not applicable. 

D.  American Depositary Shares 

Fees Paid by Our ADS Holders 

ADS holders will be charged a fee for each issuance of ADSs, including issuances resulting from distributions 
of shares, rights and other property, and for each surrender of ADSs in exchange for deposited securities. The fee in 
each case is $5.00 for each 100 ADSs (or any portion thereof) issued or surrendered. 

The following additional charges will be incurred by the ADS holders, by any party depositing or withdrawing 

shares or by any party surrendering ADSs or to whom ADSs are issued (including, without limitation, issuance 
pursuant to a stock dividend or stock split declared by us or an exchange of stock regarding the ADSs or the 
deposited securities or a distribution of ADRs), whichever is applicable: 

 

 

 

 

 

 

 

 

 

 

a fee of US$1.50 per ADR or ADRs for transfers of certificated or direct registration ADRs, in each case, 
on the books of the depositary; 
a fee of $0.02 or less per ADS (or portion thereof) for any cash distribution made pursuant to the deposit 
agreement; 
a fee of $0.02 per ADS (or portion thereof) per year to cover such expenses as are incurred by the 
depositary in administering our ADS program (which fee shall be assessed against holders of ADSs as of 
the record date set by the depositary not more than once each calendar year and is payable in the manner 
described in the next succeeding provision); 
any other charge payable by any of the depositary, any of the depositary’s agents, including, without 
limitation, the custodian, or the agents of the depositary’s agents in connection with the servicing of our 
shares or other deposited securities (which charge will be assessed against registered holders of our ADSs 
as of the record date or dates set by the depositary and will be payable at the sole discretion of the 
depositary by billing such registered holders or by deducting such charge from one or more cash dividends 
or other cash distributions); 
a fee for the distribution of securities, such fee being in an amount equal to the fee for the execution and 
delivery of ADSs which would have been charged as a result of the deposit of such securities (treating all 
such securities as if they were shares) but which securities or the net cash proceeds from the sale thereof 
are instead distributed by the depositary to those holders entitled thereto; 
stock transfer or other taxes and other governmental charges; 
cable, telex and facsimile transmission and delivery charges incurred at the request of the ADS holders; 
transfer or registration fees for the registration of transfer of deposited securities on any applicable register 
in connection with the deposit or withdrawal of deposited securities; 
expenses of the depositary in connection with the conversion of foreign currency into U.S. dollars; and 
such fees and expenses as are incurred by the depositary (including without limitation expenses incurred in 
connection with compliance with foreign exchange control regulations or any law or regulation relating to 
foreign investment) in delivery of deposited securities or otherwise in connection with the depositary’s or 
its custodian’s compliance with applicable law, rule or regulation. 

We will pay all other charges and expenses of the depositary and any agent of the depositary (except the 

custodian) pursuant to agreements from time to time between us and the depositary. The fees described above may be 
amended from time to time. 

73 

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
Fees and Payments from the Depositary to Us 

In 2014, we received from our depositary, JPMorgan Chase Bank, a reimbursement of US$84,000, net of U.S. 

withholding tax, for our expenses incurred in connection with the advancement of our ADR and investor relations 
programs, including legal fees, investor relations expenses, and other expenses related to our ongoing compliance 
with NASDAQ Stock Market and SEC rules and regulations. 

The depositary has agreed to reimburse us for our expenses incurred in connection with our ADR and investor 

relations programs in the future. The amount of such reimbursements is subject to certain limits. 

74 

 
 
ITEM 13. 

DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES 

None. 

PART II 

ITEM 14.  MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF 

PROCEEDS 

Not applicable. 

ITEM 15. 

CONTROLS AND PROCEDURES 

Disclosure Controls and Procedures 

As required by Rule 13a-15(b) of the Exchange Act, our management, with the participation of our chief 

executive officer and chief financial officer, has evaluated the effectiveness of our disclosure controls and procedures, 
as defined in Rule 13a-15(e) of the Exchange Act, as of the end of the period covered by this annual report. Based on 
that evaluation, our management has concluded that, as of the end of the period covered by this annual report, our 
disclosure controls and procedures were effective. 

Management’s Annual Report on Internal Control over Financial Reporting 

Our management is responsible for establishing and maintaining adequate internal control over financial 
reporting, as defined in Rules 13a-15(f) under the Exchange Act, for our company. Our internal control over financial 
reporting is a process designed to provide reasonable assurance regarding the reliability of our financial reporting and 
the preparation of financial statements for external purposes in accordance with U.S. GAAP. Included in our internal 
control over financial reporting are policies and procedures that (i) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of our assets; (ii) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with 
U.S. GAAP, and that our receipts and expenditures are being made only in accordance with authorizations from our 
management and directors; and (iii) provide reasonable assurance regarding prevention or timely detection of 
unauthorized acquisition, use, or disposition of our assets that could have a material effect on our financial 
statements. 

Because of its inherent limitations, a system of internal control over financial reporting can provide only 

reasonable assurance with respect to consolidated financial statement preparation and presentation and may not 
prevent or detect misstatements. In addition, projections of any evaluation of effectiveness of our internal control 
over financial reporting to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

As required by Section 404 of the Sarbanes-Oxley Act of 2002 and related rules as promulgated by the SEC, 
our management has assessed the effectiveness of our internal control over financial reporting as of December 31, 
2014 based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission. Based on this assessment, our management has concluded 
that our internal control over financial reporting was effective as of December 31, 2014. 

Our independent registered public accounting firm, PricewaterhouseCoopers Zhong Tian LLP, has audited the 

effectiveness of our company’s internal control over financial reporting as of December 31, 2014, as stated in its 
report, which appears on page F-2 of this Form 20-F. 

Changes in Internal Control Over Financial Reporting 

There were no significant changes in our internal control over financial reporting during the period covered by 

this annual report on Form 20-F that have materially affected, or are reasonably likely to materially affect, our 
internal control over financial reporting. 

ITEM 16A.  AUDIT COMMITTEE FINANCIAL EXPERT 

Our board of directors has concluded that Messrs. David K. Chao, Li-Lan Cheng and Eric He, the three 
independent directors of our company, each meet the criteria of “audit committee financial expert” as established by 
the SEC. See “Item 6. — Directors, Senior Management and Employees — Board Practices.” 

75 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 16B.  CODE OF ETHICS 

Our board of directors has adopted a code of ethics that applies to our directors, officers and employees, 

including our principal executive officer, principal financial officer, principal accounting officer or controller and any 
other persons who perform similar functions for us. We have posted our code of business conduct and ethics on our 
website at http://ir.51job.com. 

ITEM 16C.  PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The following table sets forth the audit fees and audit-related fees in connection with the professional services 

rendered by PricewaterhouseCoopers Zhong Tian LLP, our principal external auditors, for the periods indicated. 
Audit fees relate to aggregate fees billed for the audit of our annual financial statements and the review of our 
quarterly financial results. Audit-related fees are associated with assurance and related services provided by our 
auditors. We did not pay any tax related or other fees to our auditors during the periods indicated below. 

Audit fees .......................................................................................
Audit-related fees ...........................................................................

4,189 
888 

4,365 
— 

2013 
RMB 

2014 
RMB 
(in thousands) 

2014 
US$ 

704 
— 

Pre-Approved Policies and Procedures 

Our audit committee pre-approves audit engagement terms and fees prior to the commencement of any audit 
work, other than that which may be necessary for the independent auditors to prepare the proposed audit approach, 
scope and fee estimates. The independent auditors annually submit to us a written proposal that details all audit and 
audit related services. Audit fees are fixed and contained in the proposal, and the audit committee reviews the nature 
and dollar value of services to be provided under such proposal. Any revisions to such proposal after the engagement 
has begun are reviewed and pre-approved by the audit committee. 

ITEM 16D.  EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES 

Not applicable. 

ITEM 16E.  PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED 

PURCHASERS 

In September 2008, our board of directors and shareholders approved a share repurchase program, which 
provided authorization to purchase up to US$25 million worth of our outstanding ADSs. Under this program, from 
2008 to 2011, we purchased 2,030,658 ADSs, through open-market transactions for an aggregate consideration of 
approximately US$11.0 million, including transaction fees. 

In June 2014, our board of directors and shareholders authorized an increase to the size of the share repurchase 

program originally approved in 2008 from US$25 million to US$75 million. In 2014, we purchased 799,293 ADSs 
through open-market transactions for an aggregate consideration of approximately US$25 million, including 
transaction fees. 

The following table sets forth certain information related to purchases from the open market made by us of our 

ADSs under the program in 2014: 

Total number 
of ADSs 
purchased 

23,800 
1,300 
425,400 
348,793 

Average price 
paid per ADS 
US$ 
34.17 
34.22 
32.00 
30.26 

RMB(1) 
212.01 
212.32 
198.55 
187.75 

Total number of 
ADSs purchased as 
part of publicly 
announced program 

Approximate dollar value of 
ADSs that may yet be 
purchased under the 
program 

2,054,458 
2,055,758 
2,481,158 
2,829,951 

US$ 
63,201,000 
63,157,000 
49,544,000 
38,990,000 

RMB(1) 
392,137,000 
391,864,000 
307,401,000 
241,917,000 

Period 

July 2014 ............................
August 2014 .......................
September 2014 .................
October 2014 ......................
______________________ 
(1) 

The translations of U.S. dollar amounts into Renminbi amounts have been made at the noon buying rate in New York for cable transfers of 
Renminbi as certified for customs purposes by the Federal Reserve Board on December 31, 2014, which was US$1.00 to RMB6.2046. See 
“Introduction” and “Part I. — Item 3. — Key Information — Selected Financial Data — Exchange Rate Information.” 

76 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In April 2014, we used approximately US$50 million of the net proceeds from our offering of convertible senior 

notes to enter into zero-strike call option transactions with counterparties to purchase our own ADSs. The call 
options expire soon after the maturity date of the convertible senior notes in 2019 or when the counterparties request 
early settlement. In total, we will receive 1,462,204 ADSs through these call options. In 2014, 76,000 ADSs were 
early settled and retired. 

ITEM 16F.  CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT 

Not applicable. 

ITEM 16G.  CORPORATE GOVERNANCE 

NASDAQ Stock Market Rule 5615(a)(3) permits foreign private issuers like us to follow “home country 

practice” with respect to certain corporate governance matters. We are committed to a high standard of corporate 
governance and we do not believe that there are any significant differences between our corporate governance 
practices and those of U.S. domestic companies under the NASDAQ Stock Market rules. 

ITEM 16H.  MINE SAFETY DISCLOSURE 

Not applicable. 

77 

 
 
 
 
 
 
 
PART III 

ITEM 17. 

FINANCIAL STATEMENTS 

We have elected to provide financial statements pursuant to Item 18. 

ITEM 18. 

FINANCIAL STATEMENTS 

The consolidated financial statements for 51job, Inc. and its subsidiaries are included at the end of this annual 

report. 

ITEM 19. 

EXHIBIT INDEX 

Exhibit 
number 

1.1* 

2.1 

2.2 

2.3 

4.1 

4.2 

4.3 

4.4 

4.5 

4.6 

4.7 

4.8 

Description of document 

Amended and Restated Memorandum and Articles of Association, as amended as of June 20, 
2014 
Specimen of Share Certificate (incorporated by reference to Exhibit 4.1 from our 
Registration Statement on Form F-1 (File No. 333-117194) filed with the Securities and 
Exchange Commission on July 7, 2004) 
Specimen of American Depositary Receipt (incorporated by reference to Exhibit 4.2 from 
our Registration Statement on Form F-1 (File No. 333-117194) filed with the Securities and 
Exchange Commission on August 2, 2004) 
Form of Deposit Agreement among 51job, Inc., JPMorgan Chase Bank, as Depositary, and 
Holders and Beneficial Holders from time to time of American Depositary Shares evidenced by 
American Depositary Receipts issued thereunder, including the form of American Depositary 
Receipt (incorporated by reference to the Post-Effective Amendment No. 1 to Form F-6 (File 
No. 333-117254) filed with the Securities and Exchange Commission with respect to American 
Depositary Shares representing common shares on July 18, 2014) 
2000 Stock Option Plan (incorporated by reference to Exhibit 10.1 from our Registration 
Statement on Form F-1 (File No. 333-117194) filed with the Securities and Exchange 
Commission on July 7, 2004) 
2009 Share Option Plan (incorporated by reference to Exhibit 99.2 from our Form 6-K (File No. 
000-50841) filed with the Securities and Exchange Commission on July 30, 2009) 
Form of Employment, Confidential Information and Invention Assignment Agreement 
(incorporated by reference to Exhibit 10.2 from our Registration Statement on Form F-1 (File 
No. 333-117194) filed with the Securities and Exchange Commission on July 7, 2004) 
Form of Indemnification Agreement (incorporated by reference to Exhibit 10.3 from our 
Registration Statement on Form F-1 (File No. 333-117194) filed with the Securities and 
Exchange Commission on July 7, 2004) 
Form of Investor Rights Agreement (incorporated by reference to Exhibit 10.5 from our 
Registration Statement on Form F-1 (File No. 333-117194) filed with the Securities and 
Exchange Commission on July 7, 2004) 
Loan Agreements dated as of September 11, 2007 between Qianjin Network Information 
Technology (Shanghai) Co., Ltd. and the shareholders of Beijing Run An Information 
Consultancy Co., Ltd. (incorporated by reference to Exhibit 4.5 from our Annual Report on 
Form 20-F for the year ended December 31, 2007 filed with the Securities and Exchange 
Commission on June 28, 2008) 
English Translation of Technical and Consulting Service Agreement dated as of May 3, 2004, as 
amended as of July 2, 2004, between Beijing Qian Cheng Si Jin Advertising Co., Ltd. and Qian 
Cheng Wu You Network Information Technology (Beijing) Co., Ltd. (incorporated by reference 
to Exhibit 10.8 from our Registration Statement on Form F-1 (File No. 333-117194) filed with 
the Securities and Exchange Commission on July 7, 2004) 
English Translation of Supplement Agreement to Technical and Consulting Service Agreement 
dated as of January 27, 2014 between Beijing Qian Cheng Si Jin Advertising Co., Ltd. and Qian 
Cheng Wu You Network Information Technology (Beijing) Co., Ltd. (incorporated by reference 
to Exhibit 4.8 from our Annual Report on Form 20-F for the year ended December 31, 2013 
filed with the Securities and Exchange Commission on March 28, 2014) 

78 

 
 
 
 
 
 
 
Exhibit 
number 

4.9 

4.10 

4.11 

4.12 

4.13 

4.14 

4.15 

4.16 

4.17 

4.18 

4.19 

4.20 

Description of document 

English Translation of Technical and Consulting Service Agreement dated as of September 11, 
2007 between Beijing Run An Information Consultancy Co. Ltd. and Qian Cheng Wu You 
Network Information Technology (Beijing) Co., Ltd. (incorporated by reference to Exhibit 4.8 
from our Annual Report on Form 20-F for the year ended December 31, 2007 filed with the 
Securities and Exchange Commission on June 28, 2008) 
English Translation of Equity Pledge Agreement dated as of January 27, 2014 between Qian 
Cheng Wu You Network Information Technology (Beijing) Co., Ltd. and the shareholders of 
Beijing Run An Information Consultancy Co., Ltd. (incorporated by reference to Exhibit 4.10 
from our Annual Report on Form 20-F for the year ended December 31, 2013 filed with the 
Securities and Exchange Commission on March 28, 2014) 
English Translation of Investment Capital Transfer Agreement dated as of September 11, 2007 
among the shareholders of Beijing Run An Information Consultancy Co., Ltd. (incorporated by 
reference to Exhibit 4.12 from our Annual Report on Form 20-F for the year ended December 
31, 2007 filed with the Securities and Exchange Commission on June 28, 2008) 
English Translation of Share Transfer Agreement dated as of November 12, 2007 between the 
shareholders of Beijing Qian Cheng Si Jin Advertising Co., Ltd. (incorporated by reference to 
Exhibit 4.14 from our Annual Report on Form 20-F for the year ended December 31, 2007 filed 
with the Securities and Exchange Commission on June 28, 2008) 
English Translation of Domain Name License Agreement dated as of August 15, 2000, and as 
supplemented and amended as of August 15, 2010 between 51net.com Inc. and Qianjin Network 
Information Technology (Shanghai) Co., Ltd. (incorporated by reference to Exhibit 4.13 from 
our Annual Report on Form 20-F for the year ended December 31, 2011 filed with the Securities 
and Exchange Commission on April 12, 2012) 
English Translation of Call Option Agreement dated as of August 1, 2002, as supplemented and 
amended as of May 3, 2004, between Beijing Qian Cheng Si Jin Advertising Co., Ltd. and 
51net.com Inc. (incorporated by reference to Exhibit 10.13 from our Registration Statement on 
Form F-1 (File No. 333-117194) filed with the Securities and Exchange Commission on July 7, 
2004) 
English Translation of Supplement Agreement II to Call Option Agreement dated as of August 
1, 2012, between Beijing Qian Cheng Si Jin Advertising Co., Ltd. and 51net.com Inc. 
(incorporated by reference to Exhibit 4.15 from our Annual Report on Form 20-F for the year 
ended December 31, 2012 filed with the Securities and Exchange Commission on April 12, 
2013) 
English Translation of Share Transfer Agreement dated as of April 26, 2009 between 51net.com 
Inc. and Wuhan Mei Hao Qian Cheng Advertising Co., Ltd. (incorporated by reference to 
Exhibit 4.20 from our Annual Report on Form 20-F for the year ended December 31, 2009 filed 
with the Securities and Exchange Commission on April 16, 2010) 
English Translation of Share Transfer Agreement dated as of June 19, 2009 between Shanghai 
Qianjin Advertising Co., Ltd. and Beijing Qian Cheng Si Jin Advertising Co., Ltd. (incorporated 
by reference to Exhibit 4.21 from our Annual Report on Form 20-F for the year ended 
December 31, 2009 filed with the Securities and Exchange Commission on April 16, 2010) 
English Translation of Power of Attorney issued by David Weimin Jin on January 27, 2014 
(incorporated by reference to Exhibit 4.18 from our Annual Report on Form 20-F for the year 
ended December 31, 2013 filed with the Securities and Exchange Commission on March 28, 
2014) 
English Translation of Power of Attorney issued by Tao Wang on January 27, 2014 
(incorporated by reference to Exhibit 4.19 from our Annual Report on Form 20-F for the year 
ended December 31, 2013 filed with the Securities and Exchange Commission on March 28, 
2014) 
English Translation of Exclusive Purchase Option Agreement dated as of January 27, 2014 
between Qian Cheng Wu You Network Information Technology (Beijing) Co., Ltd. and the 
shareholders of Beijing Run An Information Consultancy Co., Ltd. (incorporated by reference 
to Exhibit 4.20 from our Annual Report on Form 20-F for the year ended December 31, 2013 
filed with the Securities and Exchange Commission on March 28, 2014) 

79 

 
 
Exhibit 
number 

8.1* 
11.1 

12.1* 
12.2* 
13.1** 
13.2** 
15.1* 
15.2* 
15.3* 
101.INS* 
101.SCH* 
101.CAL* 
101.DEF* 
101.LAB* 
101.PRE* 

Description of document 

List of subsidiaries and affiliated entities of 51job, Inc. 
Code of Business Conduct and Ethics (incorporated by reference to Exhibit 10.6 from our 
Registration Statement on Form F-1 (File No. 333-117194) filed with the Securities and 
Exchange Commission on July 7, 2004) 
CEO Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
CFO Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 
CEO Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
CFO Certification pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 
Consent of Maples and Calder 
Consent of Jun He Law Offices 
Consent of PricewaterhouseCoopers Zhong Tian LLP 
XBRL Instance Document 
XBRL Taxonomy Extension Schema Document 
XBRL Taxonomy Extension Calculation Linkbase Document 
XBRL Taxonomy Extension Definition Linkbase Document 
XBRL Taxonomy Extension Label Linkbase Document 
XBRL Taxonomy Extension Presentation Linkbase Document 

______________________ 
* 
** 

Filed with this annual report on Form 20-F. 
Furnished with this annual report on Form 20-F. 

80 

 
 
 
 
 
 
 
The registrant hereby certifies that it meets all of the requirements for filing its annual report on Form 20-F and 

that it has duly caused and authorized the undersigned to sign this annual report on its behalf. 

SIGNATURES 

51job, Inc. 

/s/ Rick Yan 

By: 
Name:  Rick Yan 
Title: 

President and Chief Executive Officer 

Date: March 31, 2015 

81 

 
 
 
 
 
 
 
51JOB, INC. 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Report of Independent Registered Public Accounting Firm .....................................................................

Consolidated Statements of Operations and Comprehensive Income for the years ended 

December 31, 2012, 2013 and 2014 .................................................................................................

Consolidated Balance Sheets as of December 31, 2013 and 2014 ...........................................................

Consolidated Statements of Changes in Shareholders’ Equity for the years ended December 31, 2012, 
2013 and 2014 ..................................................................................................................................

Consolidated Statements of Cash Flows for the years ended December 31, 2012, 2013 and 2014 .........

Page 

F-2 

F-3 

F-4 

F-5 

F-6 

Notes to the Consolidated Financial Statements for the years ended December 31, 2012, 2013 

and 2014 ...........................................................................................................................................

F-7 

F-1 

 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Shareholders of 51job, Inc.: 

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations 
and comprehensive income, of changes in shareholders’ equity and of cash flows present fairly, in all material 
respects, the financial position of 51job, Inc. and its subsidiaries at December 31, 2014 and December 31, 2013, and 
the results of their operations and their cash flows for each of the three years in the period ended December 31, 2014 
in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the 
Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 
2014, based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission (COSO). The Company’s management is responsible for 
these financial statements, for maintaining effective internal control over financial reporting and for its assessment of 
the effectiveness of internal control over financial reporting, included in Management’s Annual Report on Internal 
Control over Financial Reporting appearing in Item 15 of this Form 20-F. Our responsibility is to express opinions on 
these financial statements and on the Company’s internal control over financial reporting based on our integrated 
audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight 
Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance 
about whether the financial statements are free of material misstatement and whether effective internal control over 
financial reporting was maintained in all material respects. Our audits of the financial statements included examining, 
on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting 
principles used and significant estimates made by management, and evaluating the overall financial statement 
presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal 
control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the 
design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing 
such other procedures as we considered necessary in the circumstances. We believe that our audits provide a 
reasonable basis for our opinions. 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles. A company’s internal control over financial reporting 
includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with 
generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance 
regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that 
could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

/s/ PricewaterhouseCoopers Zhong Tian LLP 
Shanghai, the People’s Republic of China 
March 31, 2015 

F-2 

 
 
 
 
 
 
 
 
201,157 
2,296 
102,335 
305,788 
(10,450) 

295,338 
(79,941) 

215,397 

(90,830) 
(40,176) 

(131,006) 

84,391 
1,618 
14,302 
(7,659) 
(8,922) 
(4,009) 
9,236 

88,957 
(18,218) 

70,739 

(1) 

70,738 

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 

51JOB, INC. 

2012 
RMB 
(in thousands, except share, per share and per ADS data) 

2014 
US$ (Note 2(c))

2014 
RMB 

2013 
RMB 

Note

Revenues: 

Online recruitment services ................................
Print advertising .................................................
Other human resource related revenues .............
Total revenues ........................................................
Less: Business and related taxes ............................ 2(j)

Net revenues ..........................................................
Cost of services(1) ................................................... 2(k)
Gross profit ............................................................
Operating expenses(1): 

Sales and marketing ........................................... 2(l)
General and administrative ................................

Total operating expenses ........................................

Income from operations .........................................
(Loss) Gain from foreign currency translation .......
Interest and investment income, net .......................
Convertible senior notes issuance costs ................. 12 
Change in fair value of convertible notes ............... 12 
Change in fair value of zero-strike call options ...... 12 
Other income, net ................................................... 2(w)

Income before income tax expense ........................
Income tax expense ................................................

8 

Net income .............................................................

943,432 
105,309 
463,508 
1,512,249 
(64,911) 

1,447,338 
(405,233) 

1,042,105 

(370,100) 
(186,460) 

(556,560) 

485,545 
(447) 
61,653 
— 
— 
— 
18,934 

565,685 
(95,579) 

470,106 

1,084,448 
51,023 
541,270 
1,676,741 
(68,073) 

1,608,668 
(442,454) 

1,166,214 

(459,802) 
(217,765) 

(677,567) 

488,647 
(6,522) 
75,301 
— 
— 
— 
43,522 

600,948 
(100,308) 

500,640 

1,248,101 
14,247 
634,945 
1,897,293 
(64,840) 

1,832,453 
(496,000) 

1,336,453 

(563,565) 
(249,275) 

(812,840) 

523,613 
10,039 
88,739 
(47,522) 
(55,355) 
(24,874) 
57,305 

551,945 
(113,035) 

438,910 

Other comprehensive income: 

Foreign currency translation adjustments ...........

(9) 

(88) 

(9) 

Comprehensive income ..........................................

470,097 

500,552 

438,901 

Earnings per share: 

14 

— Basic..............................................................
— Diluted ..........................................................

Weighted average number of common shares 

outstanding: 
— Basic..............................................................
— Diluted ..........................................................

(1) Share-based compensation: 

Included in cost of services ................................
Included in operating expenses 
— Sales and marketing ......................................
— General and administrative ............................

8.17 
7.92 

8.55 
8.33 

7.51 
7.35 

1.21 
1.18 

57,510,591 
59,375,123 

58,551,925 
60,069,197 

58,475,397 
59,691,993 

58,475,397 
59,691,993 

(7,870) 

(10,391) 

(12,997) 

(6,766) 
(35,902) 

(8,933) 
(45,534) 

(11,173) 
(57,210) 

(2,095) 

(1,800) 
(9,221) 

The accompanying notes are an integral part of these consolidated financial statements. 

F-3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

CONSOLIDATED BALANCE SHEETS 
AS OF DECEMBER 31, 2013 AND 2014 

Note

2013 
RMB 

2014 
2014 
US$ (Note 2(c))
RMB 
(in thousands, except share and per share data) 

ASSETS 
Current assets: 

Cash ................................................................................................. 2(d)
Restricted cash ................................................................................. 2(d)
Short-term investments .................................................................... 2(f)
Accounts receivable (net of allowance for doubtful accounts of 
RMB3,347 and RMB1,103 as of December 31, 2013 and 
2014, respectively) .......................................................................
Prepayments and other current assets ...............................................
Deferred tax assets, current ..............................................................

3 
4 
8 

1,065,543 
15,489 
2,081,964 

1,074,096 
37,660 
3,420,650 

62,808 
345,061 
9,757 

74,670 
428,432 
10,256 

Total current assets ...............................................................................

3,580,622 

5,045,764 

Non-current assets: 

Property and equipment, net ............................................................
Intangible assets, net ........................................................................
Other long-term assets .....................................................................
Deferred tax assets, non-current .......................................................

5 
6 

8 

Total non-current assets........................................................................

519,277 
3,652 
18,808 
632 

542,369 

519,558 
7,696 
8,626 
76 

535,956 

173,113 
6,070 
551,309 

12,034 
69,051 
1,653 

813,230 

83,738 
1,240 
1,390 
12 

86,380 

Total assets ..........................................................................................

4,122,991 

5,581,720 

899,610 

LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities (including amounts of the consolidated VIEs and 
VIEs’ subsidiaries without recourse to the primary beneficiaries 
of RMB130 and RMB118 as of December 31, 2013 and 2014, 
respectively): 
Accounts payable .............................................................................
Salary and employee related accrual ................................................
Taxes payable ...................................................................................
Advance from customers..................................................................
Other payables and accruals .............................................................

Total current liabilities .........................................................................

2(b)

7 

Non-current liabilities: 

Deferred tax liabilities, non-current .................................................
8 
Convertible senior notes ................................................................... 12 

Total non-current liabilities ..................................................................

Total liabilities .....................................................................................

Commitments and contingencies ......................................................... 15 
Shareholders’ equity: 

Common shares (US$0.0001 par value per share; 500,000,000 
shares authorized, 59,144,055 and 59,004,772 shares issued 
and outstanding as of December 31, 2013 and 2014, 
respectively) .................................................................................
Additional paid-in capital .................................................................
Statutory reserves ............................................................................. 2(p)
Accumulated other comprehensive income ......................................
Retained earnings .............................................................................

Total shareholders’ equity ....................................................................

Total liabilities and shareholders’ equity ..........................................

22,858 
60,076 
78,100 
411,877 
212,978 

785,889 

5,983 
— 

5,983 

791,872 

— 

48 
1,316,713 
8,456 
1,541 
2,004,361 

3,331,119 

4,122,991 

22,632 
69,380 
110,391 
489,066 
272,505 

963,974 

12,593 
1,111,207 

1,123,800 

2,087,774 

— 

48 
1,040,639 
10,785 
1,532 
2,440,942 

3,493,946 

5,581,720 

3,648 
11,182 
17,792 
78,823 
43,920 

155,365 

2,030 
179,094 

181,124 

336,489 

— 

8 
167,720 
1,738 
247 
393,408 

563,121 

899,610 

The accompanying notes are an integral part of these consolidated financial statements. 

F-4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 

51JOB, INC. 

Common shares 

Number 
of shares 

Par value 
RMB 

Additional 
paid-in capital 
RMB 

Statutory 
reserves 
RMB 

Accumulated 
other 
comprehensive 
income 
RMB 

Retained 
earnings 
RMB 

Total 
shareholders’ 
equity 
RMB 

(in thousands, except share data) 

Balance as of December 31, 2011 ................................

56,981,341 

Exercise of share options ..............................................
Share-based compensation ...........................................
Appropriation of statutory reserves ..............................
Reversal of statutory reserves due to closure of 

certain subsidiaries ...................................................
Foreign currency translation adjustments .....................
Net income ...................................................................

805,338 
— 
— 

— 
— 
— 

Balance as of December 31, 2012 ................................

57,786,679 

Exercise of share options ..............................................
Share-based compensation ...........................................
Appropriation of statutory reserves ..............................
Reversal of statutory reserves due to closure of 

certain subsidiaries ...................................................
Foreign currency translation adjustments .....................
Net income ...................................................................

1,357,376 
— 
— 

— 
— 
— 

Balance as of December 31, 2013 ................................

59,144,055 

Exercise of share options ..............................................
Share-based compensation ...........................................
Repurchase and retirement of common shares .............
Zero-strike call options in connection with issuance 

of convertible senior notes ........................................
Appropriation of statutory reserves ..............................
Foreign currency translation adjustments .....................
Net income ...................................................................

736,010 
— 
(875,293) 

— 
— 
— 
— 

Balance as of December 31, 2014 ................................

59,004,772 

Balance as of December 31, 2014 (US$ Note 2(c)) ......

59,004,772 

47 

1 
— 
— 

— 
— 
— 

48 

0 
— 
— 

— 
— 
— 

48 

0 
— 
0 

— 
— 
— 
— 

48 

8 

1,061,819 

7,332 

1,638 

1,034,739 

2,105,575 

39,817 
50,538 
— 

— 
— 
— 

1,152,174 

99,681 
64,858 
— 

— 
— 
— 

— 
— 
812 

(1,200) 
— 
— 

6,944 

— 
— 
2,262 

(750) 
— 
— 

— 
— 
— 

— 
(9) 
— 

— 
— 
(812) 

1,200 
— 
470,106 

39,818 
50,538 
— 

— 
(9) 
470,106 

1,629 

1,505,233 

2,666,028 

— 
— 
— 

— 
(88) 
— 

— 
— 
(2,262) 

750 
— 
500,640 

99,681 
64,858 
— 

— 
(88) 
500,640 

1,316,713 

8,456 

1,541 

2,004,361 

3,331,119 

64,549 
81,380 
(153,684) 

(268,319) 
— 
— 
— 

1,040,639 

167,720 

— 
— 
— 

— 
2,329 
— 
— 

10,785 

1,738 

— 
— 
— 

— 
— 
(9) 
— 

— 
— 
— 

— 
(2,329) 
— 
438,910 

64,549 
81,380 
(153,684) 

(268,319) 
— 
(9) 
438,910 

1,532 

247 

2,440,942 

3,493,946 

393,408 

563,121 

F
-
5

The accompanying notes are an integral part of these consolidated financial statements. 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

CONSOLIDATED STATEMENTS OF CASH FLOWS 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 

2012 
RMB 

2013 
RMB 

2014 
RMB 

2014 
US$ (Note 2(c))

(in thousands) 

470,106 

500,640 

438,910 

70,739 

Cash flows from operating activities: 
Net income for the year .....................................................
Adjustments for: 

Share-based compensation ............................................
Depreciation ..................................................................
Amortization of intangible assets ..................................
Allowance for doubtful accounts ..................................
Loss due to disposal of fixed assets ..............................
Loss (Gain) from foreign currency translation ..............
Gain from sale of long-term investments ......................
Convertible notes issuance cost .....................................
Change in fair value of convertible notes ......................
Change in fair value of zero-strike call options .............
Deferred tax expense .....................................................

Changes in operating assets and liabilities: 

Increase in accounts receivable .....................................
Increase in prepayments and other current assets ..........
Increase (Decrease) in accounts payable .......................
Increase in salary and employee related accrual ...........
Increase in taxes payable ...............................................
Increase in advance from customers .............................
Increase in other payables and accruals.........................
Decrease (Increase) in other long-term assets ...............

50,538 
27,496 
1,500 
7,654 
65 
447 
(1,318) 
— 
— 
— 
2,498 

(10,555) 
(86,485) 
(3,523) 
4,163 
7,082 
47,870 
56,720 
302 

Net cash provided by operating activities .........................

574,560 

Cash flows from investing activities: 
Proceeds from sale of long-term investments ...................
Purchase of short-term investments ..................................
Purchase of property and equipment .................................
Purchase of intangible assets .............................................

Net cash used in investing activities .................................

Cash flows from financing activities: 
Proceeds from issuance of convertible senior notes ..........
Payment for zero-strike call options ..................................
Repurchase and retirement of common shares ..................
Proceeds from the exercise of share options .....................

Net cash provided by financing activities .........................

Effect of foreign exchange rate changes on cash...............

Net (decrease) increase in cash.......................................
Cash, beginning of year ..................................................

1,318 
(138,502) 
(136,760) 
(1,129) 

(275,073) 

— 
— 
— 
39,818 

39,818 

(447) 

338,858 
783,699 

Cash, end of year .............................................................

1,122,557 

64,858 
31,867 
1,824 
2,102 
171 
6,522 
— 
— 
— 
— 
2,252 

(10,909) 
(66,132) 
6,013 
11,626 
11,171 
73,547 
109,463 
1,596 

746,611 

— 
(673,119) 
(222,108) 
(1,557) 

(896,784) 

— 
— 
— 
99,681 

99,681 

(6,522) 

(57,014) 
1,122,557 

1,065,543 

81,380 
45,660 
2,567 
1,128 
359 
(5,810) 
— 
47,522 
55,355 
24,874 
6,667 

(13,666) 
(82,695) 
(522) 
9,304 
22,355 
77,189 
47,292 
(2,255) 

13,116 
7,359 
414 
182 
58 
(936) 
— 
7,659 
8,922 
4,009 
1,074 

(2,203) 
(13,328) 
(84) 
1,500 
3,603 
12,441 
7,622 
(364) 

755,614 

121,783 

— 
(1,338,244) 
(33,287) 
(6,611) 

(1,378,142) 

1,027,955 
(307,600) 
(153,684) 
64,549 

631,220 

(139) 

8,553 
1,065,543 

1,074,096 

— 
(215,686) 
(5,365) 
(1,065) 

(222,116) 

165,676 
(49,576) 
(24,769) 
10,403 

101,734 

(22) 

1,379 
171,734 

173,113 

Supplemental disclosure of cash flow information: 
Cash paid during the years for income taxes .....................
Cash paid for interest, net of amounts capitalized .............
Supplemental disclosure of non-cash investing 

activities: 

Accrual related to purchase of property, equipment and 

96,407 
— 

87,793 
— 

102,722 
17,931 

16,556 
2,890 

software ........................................................................

(750) 

(449) 

(745) 

(120) 

Supplemental disclosure of non-cash financing 

activities: 

Restricted cash and payables related to the exercise of 

share options, end of year .............................................

14,468 

15,489 

37,660 

6,070 

The accompanying notes are an integral part of these consolidated financial statements. 

F-6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

1.  ORGANIZATION AND NATURE OF OPERATIONS 

The accompanying consolidated financial statements include the financial statements of 51job, Inc. (the 
“Company”), which was incorporated in the Cayman Islands in March 2000, its subsidiaries and certain variable 
interest entity (“VIE”) subsidiaries. 

The Company, its subsidiaries and VIE subsidiaries are hereinafter collectively referred to as the “Group.” The 
Group is an integrated human resource services provider in the People’s Republic of China (the “PRC” or “China”) 
and is principally engaged in recruitment related advertising services, including Internet recruitment services and the 
production of a city-specific publication of advertisement listings as newspaper inserts. The Group also provides 
other human resource related services, such as business process outsourcing, training, campus recruitment and 
executive search. 

2.  PRINCIPAL ACCOUNTING POLICIES 

(a)  Basis of Presentation and Use of Estimates 

The accompanying consolidated financial statements have been prepared in accordance with accounting 

principles generally accepted in the United States of America (“U.S. GAAP”). 

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates 

and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and 
liabilities at the balance sheet dates and the reported amounts of revenues and expenses during the reported years. 
Management’s significant estimates include those related to allowances for accounts receivable, allowances for 
prepayments and other current assets, estimated useful lives of property and equipment and intangible assets, fair 
values of options to purchase the Company’s common shares, fair values of convertible senior notes and other 
financial instruments, consolidation of VIEs and deferred tax valuation allowance. Management bases the estimates 
on historical experience and on various other assumptions that are believed to be reasonable, the results of which 
form the basis for making judgments about the carrying values of assets and liabilities. Actual results may materially 
differ from those estimates. 

(b)  Basis of Consolidation 

The consolidated financial statements include the financial statements of the Company, its subsidiaries and the 
VIE subsidiaries of which the Company is the primary beneficiary. All significant transactions and balances between 
the Company, its subsidiaries and VIE subsidiaries have been eliminated upon consolidation. 

A subsidiary is an entity in which the Company, directly or indirectly, controls more than one half of the voting 
power; has the power to appoint or remove the majority of the members of the board of directors; to cast majority of 
votes at the meeting of the board of directors; or to govern the financial and operating policies of the investee under a 
statute or agreement among the shareholders or equity holders. 

The Company has adopted Accounting Standards Codification (“ASC”) 810 “Consolidation” for all periods 
presented. It requires VIEs to be consolidated by the primary beneficiary of the entity. An entity is considered to be a 
VIE if certain conditions are present, such as if the equity investors in the entity do not have the characteristics of a 
controlling financial interest or the entity does not have sufficient equity at risk for the entity to finance its activities 
without additional subordinated financial support from other parties. In determining whether the Company or its 
subsidiary is the primary beneficiary of a VIE, the Company considered whether it has the rights to a majority of the 
economic benefits and obligation to absorb a majority of the expected losses. In addition, the Company considered 
whether it has the power to direct activities that are significant to the VIE’s economic performance, including the 
power to appoint senior management, right to direct company strategy, power to approve capital expenditure budgets, 
and power to establish and manage ordinary business operation procedures and internal regulations and systems. 

F-7 

 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (Continued) 

The Company’s wholly owned subsidiaries include the following: 

 

 

 

51net.com Inc. (“51net”), incorporated in the British Virgin Islands in August 1999; 
51net Beijing, incorporated in the Cayman Islands in April 2000, which wholly owns Qian Cheng Wu You 
Network Information Technology (Beijing) Co., Ltd. (“WFOE”), incorporated in the PRC in July 2000; 
and 
51net HR, incorporated in the Cayman Islands in April 2000, which owns 70% of Shanghai Wang Ju 
Human Resource Consulting Co., Ltd. (“Wang Ju”), incorporated in the PRC in October 2006. 

51net’s principal subsidiaries include the following: 

 

Qianjin Network Information Technology (Shanghai) Co., Ltd. (“Tech JV”), incorporated in the PRC in 
January 2000, which is 50% owned by 51net; 

  Wang Jin Information Technology (Shanghai) Co., Ltd. (“Wang Jin”), incorporated in the PRC in June 

 

2004, which is wholly owned by 51net; 
Shanghai Wang Ju Advertising Co., Ltd., incorporated in the PRC in June 2007, which is wholly owned by 
51net; and 

  Wuhan Wang Cai Information Technology Co., Ltd., incorporated in the PRC in December 2009, which is 

wholly owned by Wang Jin. 

Tech JV’s principal subsidiaries include the following: 

 

 

 

Shanghai Qianjin Advertising Co., Ltd. (“AdCo”), incorporated in the PRC in June 2001, which is 80% 
owned by Tech JV; 
Shanghai Wang Cai Advertising Co., Ltd. (“Wang Cai AdCo”), incorporated in the PRC in April 2005, 
which is jointly owned by Tech JV and AdCo; and 
Shanghai Qianjin Zhong Cheng Human Resources Co., Ltd., incorporated in the PRC in December 2010; 
which is wholly owned by Tech JV. 

The Company’s VIE subsidiaries include the following: 

 

 

Beijing Run An Information Consultancy Co., Ltd. (“Run An”), incorporated in the PRC in January 1997, 
which wholly owns Beijing Qian Cheng Si Jin Advertising Co., Ltd. (“Qian Cheng”) and owns 30% of 
Wang Ju; and 
Qian Cheng, incorporated in the PRC in February 1999, which owns 20% of AdCo and effectively owns 
50% of Tech JV by direct and indirect ownership through Qian Cheng’s wholly owned subsidiary Wuhan 
Mei Hao Qian Cheng Advertising Co., Ltd. (“Wuhan AdCo”), incorporated in the PRC in August 2001. 

As of December 31, 2014 and for all years presented, the Company is the primary beneficiary of two VIEs, Run 

An and Qian Cheng, which were in existence prior to the establishment of the Company and are considered 
predecessors of the Group. The Company does not have any ownership interest in the VIEs, but through certain 
arrangements as described below, the Company receives all of the economic benefits, absorbs all of the expected 
losses and has the power to direct activities that are significant to the VIEs. In addition, through a call option 
agreement between 51net and Qian Cheng, 51net is able to purchase the equity interests in Tech JV that are held by 
Qian Cheng and Wuhan AdCo as well as the equity interests in AdCo and its subsidiaries that are held by Qian 
Cheng. As a result, Run An, Qian Cheng and all of Tech JV and AdCo are included in the consolidated financial 
statements, and the Company effectively holds all of the equity interests in its subsidiaries including the VIE 
subsidiaries. 

Run An holds a human resource service permit issued by the Beijing human resources and social security 
bureau which allows it to provide recruitment, training and human resource consulting services. Run An is jointly 
owned by David Weimin Jin and Tao Wang, both of whom are executive officers of the Company. As of December 
31, 2014, the registered capital of Run An was RMB6,000 and its accumulated loss was RMB1,098. 

Qian Cheng holds an advertisement license. Qian Cheng is wholly owned by Run An. As of December 31, 2014, 

the registered capital of Qian Cheng was RMB1,500 and its retained earnings were RMB2,675. 

F-8 

 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (Continued) 

As the consolidated VIEs are incorporated as limited liability companies under the PRC Company Law, 
creditors of the VIEs do not have recourse to the general credit of the Company. Currently, there is no contractual 
arrangement that could require the Company to provide additional financial support to the consolidated VIEs, but the 
Company may provide such support on a discretionary basis in the future, which could expose the Company to loss. 

The Group has entered into various agreements as related to its VIE subsidiaries. The key provisions of the 

agreements with the Company or its subsidiaries and the VIE subsidiaries or its shareholders are as follows: 

Technical and Consulting Service Agreements. WFOE has entered into technical and consulting service 

agreements with Run An and Qian Cheng, respectively, under which WFOE has the exclusive right, subject to certain 
exceptions, to provide technical services to Run An and Qian Cheng for service fees. WFOE did not issue any 
invoices to either Run An or Qian Cheng, and neither Run An nor Qian Cheng paid any fees to WFOE for the years 
ended December 31, 2012, 2013 and 2014. The technical and consulting service agreements with WFOE are valid to 
September 11, 2017 under the Run An agreement and valid to May 2, 2034 under the Qian Cheng agreement, and 
can only be terminated by WFOE during the term. Such term is renewable upon written consent of the parties. 
Although the renewal is upon mutual consent, WFOE may, through its power of attorney, direct Run An and, through 
Run An, cause Qian Cheng to renew the technical and consulting service agreements upon expiration. 

Equity Pledge Agreement. As security for the obligations of Run An under the technical and consulting service 

agreement and the obligations of Run An and its shareholders under the exclusive purchase option agreement 
described below, the shareholders of Run An have pledged all of their equity interest in Run An to WFOE. According 
to the pledge agreement, WFOE has the right to dispose of the pledged equity pursuant to PRC law in the event of 
default by Run An or its shareholders as provided in the pledge agreement. Additionally, the shareholders of Run An 
have agreed that they will not dispose of the pledged equity or take any actions that will prejudice WFOE’s interest 
under the equity pledge agreement. The equity pledge agreement among WFOE, Run An and its shareholders was 
entered into on January 27, 2014 and shall expire two years after the fulfillment of all obligations under the Run An 
technical and consulting service agreement and the exclusive purchase option agreement. This pledge agreement, in 
combination with the exclusive purchase option agreement, contains content that is substantially the same as the 
pledge agreements entered into between WFOE and Run An’s shareholders in September 2007 and between WFOE 
and Qian Cheng’s shareholders in May 2004. This pledge agreement has been registered with the relevant bureau of 
the PRC State Administration for Industry and Commerce. 

Exclusive Purchase Option Agreement. WFOE has entered into an exclusive purchase option agreement with 

the shareholders of Run An, dated as of January 27, 2014, under which WFOE or its designee is granted an 
irrevocable option to purchase all or a portion of the equity interests in Run An at any time by issuing a written notice 
to the shareholders, subject to compliance with applicable PRC laws and regulations. The purchase price shall be 
equal to the contribution actually made by the shareholder for his equity interest in Run An. If the lowest price 
permitted under PRC law is above the contribution actually made by the shareholder, the premium shall be paid to 
Tech JV in accordance with the terms of the loan agreements described below. The exclusive purchase option 
agreement has the same term as the Run An technical and consulting service agreement. WFOE also has the 
exclusive right to terminate the agreement at any time by delivering a written notice to the shareholders of Run An. 

Powers of Attorney. In conjunction with the signing of the equity pledge agreement and the exclusive purchase 

option agreement, each of the shareholders of Run An has signed an irrevocable power of attorney to appoint WFOE, 
as attorney-in-fact to vote, by itself or any other person to be designated at its discretion, on all matters of Run An 
that need to be decided by its shareholders. Because Qian Cheng is a wholly owned subsidiary of Run An and Wuhan 
AdCo is a wholly owned subsidiary of Qian Cheng, through controlling all material matters of Run An (including but 
not limited to all material operational matters and the appointment and removal of directors and senior management), 
WFOE also has indirect control on all material matters of Qian Cheng and Wuhan AdCo. Each power of attorney was 
entered into on January 27, 2014 and will remain effective for as long as Run An exists. The shareholders of Run An 
are not entitled to terminate or amend the terms of the power of attorney without prior written consent from WFOE. 

Loan Agreements. Tech JV has entered into loan agreements dated as of September 11, 2007 for an aggregate 
amount of RMB6,000 with the shareholders of Run An, with the sole and exclusive purpose to fund the capitalization 
of Run An. The loans can be repaid only with the proceeds received from the transfer of the shareholders’ equity 
interest in Run An to Tech JV or its designee. The interest-free loan agreements are valid to September 11, 2017, and 
the term may be extended upon written consent of the parties. 

F-9 

 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (CONTINUED) 

Call Option Agreement. 51net has entered into a call option agreement with Qian Cheng dated as of August 1, 
2002, and supplemented and amended as of May 3, 2004 and August 1, 2012, under which 51net or its designee is 
granted an irrevocable option to purchase all of Qian Cheng’s equity interest in Tech JV and AdCo for RMB1,200 or, 
if such purchase price is not permissible under the applicable PRC laws, the lowest price permitted under then 
applicable PRC laws. In addition, Qian Cheng granted 51net an irrevocable option to purchase any and all of its 
equity interests in the subsidiaries of AdCo at the lowest price permitted under PRC laws. The call option agreement 
is valid to July 31, 2022, and the term may be extended upon written consent of the parties. 

Management monitors the regulatory risk associated with these contractual arrangements. The Company’s PRC 
legal counsel has advised management that these contractual arrangements are not in violation of existing PRC laws, 
rules and regulations in all material aspects. Based on such advice and management’s knowledge and experience, the 
Company believes that its contractual arrangements with its consolidated VIEs and their shareholders are valid, 
legally binding and in compliance with current PRC laws. However, there are substantial uncertainties regarding the 
interpretation and application of current or future PRC laws, rules and regulations that could limit the Company’s 
ability to enforce these contractual arrangements. Management monitors the regulatory risk associated with these 
contractual arrangements. See Note 16 for further discussion. 

Summary financial information of the Group’s VIEs included in the consolidated financial statements is as 

follows: 

Total assets ..........................................................................................................
Total liabilities .....................................................................................................

As of December 31, 

2013 
RMB 

7,180 
130 

2014 
RMB 

9,483 
118 

For the year ended December 31, 
2013 
RMB 

2012 
RMB 

2014 
RMB 

Total revenues .......................................................................
Net income ...........................................................................

2,340 
1,730 

98 
161 

2,913 
2,344 

For the year ended December 31, 
2013 
RMB 

2012 
RMB 

2014 
RMB 

Net cash provided by operating activities .............................
Net cash used in investing activities .....................................
Net cash provided by financing activities .............................

Net increase in cash ..............................................................
Cash, beginning of year ........................................................

Cash, end of year ..................................................................

1,400 
— 
— 

1,400 
5,003 

6,403 

274 
— 
— 

274 
6,403 

6,677 

132 
— 
— 

132 
6,677 

6,809 

(c)  Foreign Currencies 

The Group’s functional and reporting currency is the Renminbi (“RMB”). Transactions denominated in 
currencies other than RMB are translated into RMB at the exchange rates quoted by the People’s Bank of China 
prevailing at the dates of the transactions. Gains and losses resulting from foreign currency transactions are included 
in the consolidated statements of operations and comprehensive income. Monetary assets and liabilities denominated 
in foreign currencies are translated into RMB using the applicable exchange rates quoted by the People’s Bank of 
China at the balance sheet dates. All such exchange gains and losses are included in the consolidated statements of 
operations and comprehensive income. The exchange differences for translation of group companies’ balances where 
RMB is not their functional currency are included in cumulative translation adjustments, which is a separate 
component of shareholders’ equity in the consolidated financial statements. 

F-10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (Continued) 

The unaudited United States dollar (“US$”) amounts disclosed in the accompanying financial statements are 
presented solely for the convenience of the readers. Translations of amounts from RMB into US$ for the convenience 
of the reader were calculated at the rate of US$1.00 = RMB6.2046 on December 31, 2014, representing the noon 
buying rate in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal 
Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted into 
US$ at that rate on December 31, 2014, or at any other rate. 

(d)  Cash and Restricted Cash 

Cash represents cash on hand and demand deposits placed with banks or other financial institutions. Restricted 

cash represents cash proceeds from the exercise of share options by the Company’s employees, executives and 
directors held in a bank account which have yet to be transmitted to them. Included in the cash and restricted cash 
balances as of December 31, 2013 and 2014 are amounts denominated in United States dollars totaling US$29,715 
and US$36,735, respectively (equivalent to approximately RMB181,169 and RMB224,784, based on the RMB to 
US$ exchange rate quoted by the People’s Bank of China on December 31, 2013 and 2014, respectively). The Group 
receives substantially all of its revenues in RMB, which currently is neither a freely convertible currency nor can it 
be freely remitted out of China. 

(e)  Accounts Receivable 

Accounts receivable is presented net of allowance for doubtful accounts. The Company provides general and 
specific provisions for bad debts when facts and circumstances indicate that the receivable is unlikely to be collected. 
If the financial condition of its customers were to deteriorate, resulting in an impairment of their ability to make 
payments, additional allowances may be required. 

(f)  Short-Term Investments 

Short-term investments consist of certificates of deposit with original maturities between three months and one 

year. 

(g)  Property and Equipment 

Property and equipment are stated at cost less accumulated depreciation. Depreciation is calculated on a 

straight-line basis to allocate the cost of the assets to their estimated residual value over the following estimated 
useful lives: 

Land use rights ......................................................................... 32.42 to 50 years 
Building .................................................................................... 20 years 
Leasehold improvements .......................................................... Lesser of the lease period or the estimated useful life 
Electronic equipment ................................................................ 3 to 5 years 
Furniture and fixtures ............................................................... 5 years 
Motor vehicles .......................................................................... 5 years 
Other assets .............................................................................. 5 years 

Estimated useful lives 

(h)  Intangible Assets 

Intangible assets include purchased computer software and licenses and are amortized on a straight-line basis 

over their estimated useful lives, which range from five to ten years. 

F-11 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (Continued) 

(i) 

Impairment of Long-Lived Assets 

The Group has adopted ASC 360 “Property, Plant and Equipment,” which addresses the financial accounting 

and reporting for the recognition and measurement of impairment losses for long-lived assets. Long-lived assets are 
reviewed for impairment whenever events or changes in circumstances indicate that carrying amount of an asset 
group may not be recoverable. The recoverability of an asset group is based on the undiscounted future cash flows 
the asset group is expected to generate and recognize an impairment loss when the estimated undiscounted future 
cash flows expected to result from the use of the asset group plus net proceeds expected from the disposition of the 
asset group, if any, are less than the carrying value of the asset group. If the Group identifies an impairment, the 
Group reduces the carrying amount of the asset group to its estimated fair value based on a discounted cash flow 
approach or, when available and appropriate, to comparable market values. No impairment of long-lived assets was 
recognized in the years ended December 31, 2012, 2013 and 2014. 

(j)  Revenue Recognition 

Online Recruitment Services Revenues 

The Group provides online recruitment advertising and other technical services through its www.51job.com 
website. The average display period of online recruitment services normally ranges from one week to one year. Fees 
for its online recruitment advertisement and other technical services are recognized as revenue ratably over the 
display period of the contract or when services are provided, collectibility is reasonably assured, and other criteria in 
accordance with ASC 605 “Revenue Recognition” (“ASC 605”) are met. For a transaction involving multiple 
services, the Company recognizes revenue at relative fair value which is determined based on the Company's regular 
selling prices charged in unbundled arrangements. Cash received in advance of services are recognized as advance 
from customers. 

Print Advertising Revenues 

The Group provides recruitment advertising services through a weekly newspaper in the PRC. Arrangements 
for recruitment advertisement on the weekly newspaper are generally short-term in nature. Fees for these types of 
print recruitment advertising services are recognized as revenue when collectibility is reasonably assured, upon the 
publication of the advertisements and when other criteria in accordance with ASC 605 are met. Cash received in 
advance of services are recognized as advance from customers. 

Other Human Resource Related Revenues 

The Group also provides other value-added human resource products, such as business process outsourcing, 

training, campus recruitment, executive search and other services. Revenue is recognized when (i) persuasive 
evidence of an agreement exists; (ii) services are rendered; (iii) the sales price and terms are fixed or determinable; 
and (iv) the collection of the receivable is reasonably assured, as prescribed by ASC 605. 

Value-Added and Business Taxes 

Effective January 1, 2012, the PRC State Council instituted a pilot value-added tax (“VAT”) reform program in 
Shanghai. Under this program, businesses would switch from business tax payers to VAT payers and are permitted to 
offset input VAT supported by valid VAT invoices received from vendors against their VAT liability. Starting August 
1, 2013, the VAT program was expanded to all regions in the PRC. As a result, revenues in most of the Company’s 
PRC subsidiaries had become subject to VAT at a rate of 6% as of December 31, 2014. VAT at a general rate of 6% 
on the invoiced amount collected by the PRC subsidiaries on behalf of tax authorities in respect of service provided 
is not recorded as revenue. VAT collected from customers, net of VAT paid for purchases, is recorded as a liability 
until it is paid to the tax authorities. 

For the Company’s PRC subsidiaries whose revenues are not subject to VAT, these entities pay business taxes 

and related surcharges on the revenues earned for services provided in the PRC. The applicable rate of business taxes 
is 5% after certain deductions. In the consolidated statements of operations and comprehensive income, business 
taxes and related surcharges for revenues earned are deducted from gross revenues to arrive at net revenues. 

F-12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (Continued) 

(k)  Cost of Services 

Cost of services consist primarily of payroll compensation and related employee costs, subcontracting fees, 
printing and publishing expenses, and other expenses incurred by the Group which are directly attributable to the 
rendering of the Group’s recruitment advertising and other human resource services. 

(l)  Sales and Marketing Expenses 

Sales and marketing expenses consist primarily of the Group’s sales and marketing personnel payroll 
compensation and related employee costs and advertising and promotion expenses. Advertising and promotion 
expenses generally represent the cost of promotions to create or stimulate a positive image of the Group or a desire 
for the Group’s services. Advertising and promotion expenses are charged to the consolidated statements of 
operations and comprehensive income when incurred and totaled RMB65,667, RMB80,307 and RMB107,119 for the 
years ended December 31, 2012, 2013 and 2014, respectively. 

(m)  Share-Based Compensation 

The Company accounts for share-based compensation arrangements with employees in accordance with ASC 
718 “Compensation – Stock Compensation.” It requires the Company to measure at the grant date the fair value of 
the stock-based award and recognize compensation costs, net of estimated forfeitures, on a straight-line basis, over 
the requisite service period. The Company uses the Black-Scholes option pricing model to determine the fair value of 
stock options. Risk-free interest rates are based on U.S. Treasury yield for the terms consistent with the expected life 
of award at the time of grant. Expected life takes into account vesting and contractual terms, employee demographics 
and historical exercise behavior, which the Company believes are useful reference points. The assumption for 
expected dividend yield is consistent with the Company’s current policy of no dividend payout. The Company 
estimates expected volatility at the date of grant based on historical volatilities of the market price of its American 
depositary shares (“ADSs”). Forfeiture rate is estimated based on historical forfeiture patterns and adjusted to reflect 
future change in circumstances and facts, if any. If actual forfeitures differ from those estimates, the Company may 
need to revise those estimates used in subsequent periods. The weighted average fair value per stock option on grant 
date is RMB60.88, RMB70.30 and RMB71.93 for year ended December 31, 2012, 2013 and 2014, respectively. 

For the years ended December 31, 2012, 2013 and 2014, the fair value of options granted was estimated with 

the following assumptions: 

Risk-free interest rate ...........................................................
Expected life (years) .............................................................
Expected dividend yield .......................................................
Volatility ...............................................................................
Weighted average fair value of the common share on date 
of option grant ...................................................................

2012 

0.59% 
4 
0% 
53% 

2013 

0.76% 
4 
0% 
49% 

2014 

1.15%-1.28% 
4 
0% 
47% 

US$23.79 

US$30.14 

US$30.80 

(n)  Operating Leases 

Leases where substantially all the rewards and risks of ownership of assets remain with the leasing company are 

accounted for as operating leases. Payments made under operating leases, net of any incentives received by the 
Group from the leasing company, are charged to the consolidated statements of operations and comprehensive 
income on a straight-line basis over the lease periods. 

F-13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (Continued) 

(o)  Taxation 

The Company accounts for income taxes under the liability method. Under this method, deferred income taxes 

are recognized for the differences between the financial statement carrying amounts and the tax bases of existing 
assets and liabilities by applying enacted statutory rates applicable to future years in which the differences are 
expected to reverse. The tax base of an asset or liability is the amount attributed to that asset or liability for tax 
purposes. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the 
enactment date. A valuation allowance is provided to reduce the amount of deferred tax assets if it is considered more 
likely than not that some portion of, or all of, the deferred tax assets will not be realized. 

The Company accounts for uncertainties in accordance with ASC 740-10-25 “Income Taxes – Overall – 

Recognition.” The Company recognizes a tax benefit associated with an uncertain tax position when, in 
management’s judgment, it is more likely than not that the position will be sustained upon examination by a taxing 
authority. The Company has elected to classify interest and penalties related to an uncertain tax position, if any and 
when required, as general and administrative expenses. In the years ended December 31, 2012, 2013 and 2014, the 
Company did not record any interest and penalties associated with uncertain tax positions as there were no uncertain 
tax positions. 

(p)  Statutory Reserves 

With the exception of Tech JV which is 50% owned by 51net, a British Virgin Islands company, and Wang Ju 
which is majority owned by 51net HR, a Cayman Islands company, the Group’s subsidiaries and VIE subsidiaries 
incorporated in the PRC are required on an annual basis to allocate at least 10% of their after-tax profit, after the 
recovery of accumulated deficit to the statutory common reserve. The amount of allocation is calculated based on an 
entity’s after-tax profit shown in its statutory financial statements which are prepared in accordance with PRC 
accounting standards and regulations until the reserve has reached 50% of the registered capital of each company. 
Once the total statutory common reserve fund reaches 50% of the registered capital of the respective companies, 
further appropriations are discretionary. The statutory common reserve fund is not distributable to shareholders 
except in the event of liquidation. Since 2008, the statutory common reserve fund for more than half of the 
Company’s subsidiaries and VIE subsidiaries incorporated in the PRC had reached 50% of the registered capital of 
the respective companies. As a result, no appropriations were made by these entities to their respective statutory 
reserve funds in the years ended December 31, 2012, 2013 and 2014. With the exception of a few entities, all 
remaining subsidiaries whose total statutory common reserve fund had not reached 50% of its respective registered 
capital had accumulative losses as of December 31, 2012, 2013 and 2014. As a result, these entities did not make 
appropriations to their statutory reserve funds in the years ended December 31, 2012, 2013 and 2014. During the 
years ended December 31, 2012, 2013 and 2014, the Group’s subsidiaries made total appropriations to their statutory 
common reserve fund in the amount of RMB812, RMB2,262 and RMB2,329, respectively. During the years ended 
December 31, 2012 and 2013, the Group made a reversal of RMB800 and RMB500, respectively, from the statutory 
common reserve fund to retained earnings due to the closure of certain subsidiaries. The statutory common reserve 
funds of these closed subsidiaries were distributed to their respective shareholders, which are ultimately held by the 
Group. No reversal of the statutory common reserve fund was made in the year ended December 31, 2014. 

In addition, the Group’s subsidiaries and VIE subsidiaries incorporated in the PRC may, at the discretion of its 

board of directors, on an annual basis set aside the statutory common welfare fund, which can be used for staff 
welfare of the Group. No appropriations to the statutory common welfare fund were made for the years ended 
December 31, 2012, 2013 and 2014. During the years ended December 31, 2012 and 2013, the Group made a 
reversal of RMB400 and RMB250, respectively, from the statutory common welfare fund to retained earnings due to 
the closure of certain subsidiaries. The statutory common welfare funds of these closed subsidiaries were distributed 
to their respective shareholders, which are ultimately held by the Group. No reversal of the statutory common 
welfare fund was made in the year ended December 31, 2014. 

Appropriations to the statutory common reserve fund and the statutory common welfare fund are accounted for 

as a transfer from retained earnings to the statutory reserves. 

There are no legal requirements in the PRC to fund these reserves by transfer of cash to any restricted accounts, 

and the Group does not do so. These reserves are not distributable as cash dividends. 

F-14 

 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (Continued) 

(q)  Dividend 

Dividends are recognized when declared. PRC regulations currently permit payment of dividends only out of 
accumulated profits as determined in accordance with PRC accounting standards and regulations. Additionally, the 
Company’s PRC subsidiaries and VIE subsidiaries can only distribute dividends after they have met the PRC 
requirements for appropriation to statutory reserves. See Note 2(p). In addition, the net assets of the Company’s 
subsidiaries associated with their paid-in capital are not distributable in the form of dividends. Aggregate net assets 
of the Company’s PRC subsidiaries not distributable in the form of dividends to the parent as a result of the aforesaid 
PRC regulations and related to the subsidiaries’ paid-in capital were approximately RMB517,175 and RMB519,503, 
or 15.5% and 14.9% of total consolidated net assets as of December 31, 2013 and 2014, respectively. However, the 
PRC subsidiaries may transfer such net assets to the Company by other means, including through royalty and 
trademark license agreements or certain other contractual agreements, at the discretion of the Company without third 
party consent. 

(r)  Earnings Per Share 

In accordance with ASC 260 “Earnings Per Share,” basic earnings per share is computed by dividing net 
income attributable to common shareholders by the weighted average number of common shares outstanding during 
the year. Diluted earnings per share is calculated by dividing net income attributable to common shareholders, as 
adjusted for the change in income resulting from the assumed conversion of securities or other contracts (i.e., 
zero-strike call option contracts) to common shares, by the weighted average number of common and dilutive 
common equivalent shares outstanding during the period. Common equivalent shares consist of the common shares 
issuable upon the conversion of the convertible senior notes (using the if-converted method) and common shares 
issuable upon the exercise of outstanding share options (using the treasury stock method). 

The common shares underlying the zero-strike call option contracts are excluded from both the basic and 
diluted earnings per share calculation as they are considered as deemed repurchased for the purpose of calculating 
both basic and diluted earnings per share. See Note 12. 

(s)  Fair Value Measurement of Financial Instruments 

Fair value reflects the price that would be received from selling an asset or paid to transfer a liability in an 

orderly transaction between market participates at the measurement date in accordance with ASC 820 “Fair Value 
Measurements and Disclosures” (“ASC 820”). When determining the fair value measurements for assets and 
liabilities required or permitted to be recorded at fair value, the Group considers the principal or most advantageous 
market in which it would transact and considers assumptions that market participants would use when pricing the 
asset or liability. ASC 820 clarifies the definition of fair value, prescribes methods for measuring fair value, 
establishes a fair value hierarchy based on the inputs used to measure fair value, and expands disclosures about fair 
value measurements. 

ASC 820 establishes a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value 

as follows: 

Level 1 – Observable inputs that reflect unadjusted quoted prices in active markets for identical assets or 

liabilities 

Level 2 – Include other inputs that are directly or indirectly observable in the marketplace 

Level 3 – Unobservable inputs which are supported by little or no market activity 

ASC 820 describes three main approaches to measuring the fair value of assets and liabilities: (i) market 

approach; (ii) income approach; and (iii) cost approach. The market approach uses prices and other relevant 
information generated from market transactions involving identical or comparable assets or liabilities. The income 
approach uses valuation techniques to convert future amounts to a single present value amount. The measurement is 
based on the value indicated by current market expectations about those future amounts. The cost approach is based 
on the amount that would currently be required to replace an asset. 

F-15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (Continued) 

Financial instruments of the Group are primarily comprised of cash, restricted cash, short-term investments, 

receivables, payables, convertible senior notes and zero-strike call options. As of December 31, 2013 and 2014, the 
carrying values of cash, restricted cash, accounts receivable and payables approximated their estimated fair values 
due to the short-term maturities of these instruments. Short-term investments, which consist of certificates of 
deposits, are categorized as Level 1 under the fair value hierarchy and the carrying values approximated their 
estimated fair values because such deposits bear market interest rates.   

In accordance with ASC 820, the Company measures the convertible senior notes at fair value on a recurring 
basis. The Company reports the convertible senior notes at fair value at each balance sheet date and changes in fair 
value are reflected in the consolidated statements of operations and comprehensive income. Fair value of the 
convertible senior notes is measured using Level 1 input within the fair value hierarchy as they are based on quoted 
market prices that are currently available on a dealer market. See Note 12. 

Fair value of the zero-strike call options is measured using Level 2 input within the fair value hierarchy as they 
are based on market prices of the Company’s publicly traded ADSs underlying the options. A change in fair value of 
the zero-strike call options was recognized in the year ended December 31, 2014 and reflected the difference in the 
closing stock price of the Company’s ADS as quoted on the NASDAQ Global Select Market between when the 
zero-strike call options were initially entered into in April 2014 and their inclusion in equity in June 2014. See Note 
12. 

In determining the debt issuance costs related to the convertible senior notes and zero-strike call options, the 

Company applied the accounting for the fair value of a share lending arrangement using Level 3 inputs. The fair 
value of a share lending arrangement represents the economic loss from the share lending arrangement over the 
expected term of the underlying zero-strike call option contract. The inputs used in calculating fair value of the share 
lending arrangement include the contract value of the zero-strike call options, the estimated long-term share lending 
commission rate and the expected term of the zero-strike call option contract. See Note 12. 

(t)  Segment Reporting 

Based on the criteria established by ASC 280 “Segment Reporting,” the Group currently operates and manages 

its business as a single operating and single reportable segment. The Group’s chief operating decision-maker 
(“CODM”) is the chief executive officer. The CODM reviews operating results to make decisions about allocating 
resources and assessing performance for the entire Group. The Group primarily generates its revenues from 
customers in the PRC, and assets of the Group are also located in PRC. Accordingly, no geographical segments are 
presented. 

(u)  Stock Repurchase 

When the Company’s common shares are repurchased for retirement, the excess of cost over par value is 

charged entirely to additional paid-in capital, limited to additional paid-in capital of the same issue being retired. 

(v)  Comprehensive Income 

The Company has adopted ASC 220 “Comprehensive Income.” Other comprehensive income/loss is defined as 
the change in equity of a company during the period from transactions and other events and circumstances excluding 
transactions resulting from investments from owners and distributions to owners. Accumulated other comprehensive 
income mainly consists of cumulative foreign currency translation adjustments. 

(w)  Government Subsidies 

Government subsidies represent discretionary cash subsidies granted by the local government to encourage the 
development of certain enterprises that are established in the local special economic region. Cash subsidies have no 
defined rules and regulations to govern the criteria necessary for companies to enjoy the benefits and are recognized 
as other income when received and when all conditions for their receipt have been satisfied. 

The Group recognized government subsidies of RMB17,534, RMB44,183 and RMB58,345 which was included 

in other income for the years ended December 31, 2012, 2013 and 2014, respectively. 

F-16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

2.  PRINCIPAL ACCOUNTING POLICIES (Continued) 

(x)  Recent Accounting Pronouncements 

In April 2014, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2014-08, “Presentation of 

Financial Statements (Topic 205) and Property, Plant, and Equipment (Topic 360): Reporting Discontinued 
Operations and Disclosures of Disposals of Components of an Entity” (“ASU 2014-08”). The new guidance changes 
the criteria for reporting discontinued operations while enhancing disclosures in this area. Under the new guidance, 
only disposals representing a strategic shift in operations should be presented as discontinued operations. Those 
strategic shifts should have a major effect on the organization’s operations and financial results. Additionally, ASU 
2014-08 requires expanded disclosures about discontinued operations that will provide financial statement users with 
more information about the assets, liabilities, income, and expenses of discontinued operations. The new guidance 
also requires disclosure of the pre-tax income attributable to a disposal of a significant part of an organization that 
does not qualify for discontinued operations reporting. ASU 2014-08 is effective for the Company in the first quarter 
of fiscal 2015. Early adoption is permitted, but only for disposals (or classifications as held for sale) that have not 
been reported in financial statements previously issued or available for issuance. The Company is in the process of 
evaluating the impact of the standard on its consolidated financial statements. 

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers (Topic 606)” 

(“ASU 2014-09”). ASU 2014-09 will eliminate transaction-specific and industry-specific revenue recognition 
guidance under current U.S. GAAP and replace it with a principle-based approach for determining revenue 
recognition. ASU 2014-09 will require that companies recognize revenue based on the value of transferred goods or 
services as they occur in the contract. The ASU also will require additional disclosure about the nature, amount, 
timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments 
and changes in judgments and assets recognized from costs incurred to obtain or fulfill a contract. ASU 2014-09 is 
effective for reporting periods beginning after December 15, 2016, including interim periods within that reporting 
period. Early adoption is not permitted. Entities can transition to the standard either retrospectively or as a 
cumulative effect adjustment as of the date of adoption. The Company is in the process of evaluating the impact of 
the standard on its consolidated financial statements. 

In February 2015, the FASB issued ASU No. 2015-02, “Consolidation (Topic 810): Amendments to the 

Consolidation Analysis” (“ASU 2015-02”). ASU 2015-02 focuses on the consolidation evaluation for reporting 
organizations that are required to evaluate whether they should consolidate certain legal entities. The ASU simplifies 
consolidation accounting by reducing the number of consolidation models from four to two. In addition, the new 
standard simplifies the FASB Accounting Standards Codification and improves current guidance by: (i) placing more 
emphasis on risk of loss when determining a controlling financial interest; (ii) reducing the frequency of the 
application of related-party guidance when determining a controlling financial interest in a VIE; and (iii) changing 
consolidation conclusions for public and private companies in several industries that typically make use of limited 
partnerships or VIEs. The ASU will be effective for periods beginning after December 15, 2015, for public 
companies. For private companies and not-for-profit organizations, the ASU will be effective for annual periods 
beginning after December 15, 2016; and for interim periods, beginning after December 15, 2017. Early adoption is 
permitted, including adoption in an interim period. The Company is in the process of evaluating the impact of the 
standard on its consolidated financial statements. 

3.  ACCOUNTS RECEIVABLE 

Accounts receivable ............................................................................................
Less: Allowance for doubtful accounts................................................................

2013 
RMB 

66,155 
(3,347) 

62,808 

2014 
RMB 

75,773 
(1,103) 

74,670 

F-17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

3.  ACCOUNTS RECEIVABLE (Continued) 

The movement of allowance for doubtful accounts is analyzed as follows: 

Balance at beginning of period .............................................
Additions ..............................................................................
Write-offs .............................................................................

Balance at end of period .......................................................

4.  PREPAYMENTS AND OTHER CURRENT ASSETS 

2012 
RMB 

2,022 
1,575 
(337) 

3,260 

Rental and other deposits .....................................................................................
Prepayments for rental and others .......................................................................
Employee advances .............................................................................................
Payments made on behalf of customers ..............................................................
Prepaid insurance premium .................................................................................
Interest income receivable ...................................................................................
Unutilized input/prepaid value-added tax ............................................................
Others ..................................................................................................................

Total .....................................................................................................................

2013 
RMB 

3,260 
789 
(702) 

3,347 

2013 
RMB 

3,413 
15,386 
1,980 
271,015 
1,072 
47,656 
3,167 
1,372 

345,061 

2014 
RMB 

3,347 
1,804 
(4,048) 

1,103 

2014 
RMB 

1,167 
11,291 
2,668 
324,812 
973 
72,241 
14,000 
1,280 

428,432 

Payments made on behalf of customers are associated with the operations of the Company’s business process 

outsourcing services. The Company has remitted funds in advance on behalf of customers for purposes such as 
monthly customers’ employee benefits, social insurance and payroll payments, which will be reimbursed to the 
Company in the near term. The Company provided an allowance for payments made on behalf of customers when 
facts and circumstances indicate that the receivable is unlikely to be collected. The movement of allowance for 
payments made on behalf of customers is analyzed as follows: 

Balance at beginning of period .............................................
Additions ..............................................................................
Reversals ..............................................................................
Write-offs .............................................................................

Balance at end of period .......................................................

5.  PROPERTY AND EQUIPMENT 

2012 
RMB 

— 
6,079 
— 
— 

6,079 

Land and building ................................................................................................
Leasehold improvements .....................................................................................
Electronic equipment ...........................................................................................
Furniture and fixtures ..........................................................................................
Motor vehicles .....................................................................................................
Other assets .........................................................................................................
Less: Accumulated depreciation ..........................................................................

Net book value .....................................................................................................

2013 
RMB 

6,079 
1,313 
— 
(3,760) 

3,632 

2013 
RMB 
526,294 
19,902 
110,863 
10,376 
6,880 
13,928 
(168,966) 

519,277 

2014 
RMB 

3,632 
— 
(676) 
(1,998) 

958 

2014 
RMB 
526,294 
25,487 
120,039 
11,891 
6,669 
27,500 
(198,322) 

519,558 

F-18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

5.  PROPERTY AND EQUIPMENT (Continued) 

Depreciation expense was RMB27,496, RMB31,867 and RMB45,660 for the years ended December 31, 2012, 
2013 and 2014, respectively. Loss due to disposal of fixed assets was RMB65, RMB171 and RMB359 for the years 
ended December 31, 2012, 2013 and 2014, respectively. 

6. 

INTANGIBLE ASSETS 

Computer equipment software.............................................................................
Acquired training licenses ...................................................................................
Less: Accumulated amortization .........................................................................

Net book value .....................................................................................................

2013 
RMB 

20,392 
3,522 
(20,262) 

3,652 

2014 
RMB 

26,948 
3,522 
(22,774) 

7,696 

Amortization expense was RMB1,500, RMB1,824 and RMB2,567 for the years ended December 31, 2012, 

2013 and 2014, respectively. 

The Company will record estimated amortization expenses of RMB2,231, RMB1,925, RMB1,831, RMB1,490 

and RMB219 for the years ending December 31, 2015, 2016, 2017, 2018 and 2019, respectively. 

7.  OTHER PAYABLES AND ACCRUALS 

Receipts from customers .....................................................................................
Professional service fees ......................................................................................
Office expenses ...................................................................................................
Payables to employees related to net proceeds from share options exercised .....
Accrued interest expense related to convertible senior notes ..............................
Others ..................................................................................................................

Total .....................................................................................................................

2013 
RMB 
191,829 
3,792 
6,567 
9,416 
— 
1,374 

212,978 

2014 
RMB 
232,658 
3,388 
5,986 
21,651 
7,147 
1,675 

272,505 

Receipts from customers are associated with the operations of the Company’s business process outsourcing 
services. The Company has received funds in advance from customers for purposes such as monthly customers’ 
employee benefits, social insurance and payroll payments, which will be disbursed by the Company to other parties 
on behalf of customers in the near term. 

8.  TAXATION 

Cayman Islands 

Under the current laws of the Cayman Islands, the Company and its subsidiaries that are incorporated in the 
Cayman Islands are not subject to tax on income or capital gain. In addition, upon payments of dividends by those 
companies to their shareholders, no Cayman Islands withholding tax will be imposed. 

British Virgin Islands 

Under the current laws of the British Virgin Islands, the Company’s subsidiary that is incorporated in the British 

Virgin Islands is not subject to tax on income or capital gain. In addition, upon payments of dividends by that 
company to its shareholders, no British Virgin Islands withholding tax will be imposed. 

Hong Kong 

51net is registered in Hong Kong as a non-Hong Kong company and is subject to Hong Kong profits tax at a 

rate of 16.5% on its assessable profit. 

F-19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

8.  TAXATION (Continued) 

China 

The Enterprise Income Tax Law of the PRC (“EIT Law”), which became effective January 1, 2008, applies a 

uniform enterprise income tax rate (“EIT”) of 25% to both foreign-invested enterprises and domestic enterprises 

In December 2009, Tech JV was designated by relevant local authorities in Shanghai as a “High and New 

Technology Enterprise” under the EIT Law. Tech JV became subject to a preferential tax rate of 15%. In 2012, its 
preferential tax status has been renewed by local tax authorities through 2014. Tech JV is entitled to this preferential 
15% tax rate as long as it maintains the required qualifications, which is subject to review every three years. 

The EIT Law also imposes a 10% withholding income tax (“WHT”) for dividends declared out of the profits 

earned after January 1, 2008 by a foreign-invested enterprise (“FIE”) to its immediate holding company outside 
China. For certain treaty jurisdictions such as Hong Kong which has signed tax treaties with the PRC, the WHT rate 
is 5%. Since the Company intends to permanently reinvest earnings to further expand its businesses in mainland 
China, its FIEs do not intend to declare dividends to its immediate foreign holding entities in the foreseeable future. 
Accordingly, as of December 31, 2014, the Company has not recorded any withholding tax on the retained earnings 
of its FIEs in China. Cumulative undistributed earnings of the Company’s PRC subsidiaries intended to be 
permanently reinvested totaled RMB2,505,576 and RMB3,130,242, and the amount of the unrecognized deferred tax 
liability on the permanently reinvested earnings was RMB250,558 and RMB313,024 as of December 31, 2013 and 
2014, respectively. 

Composition of Income Tax Expense 

Income (loss) before income tax expense for the years ended December 31, 2012, 2013 and 2014 were taxed 

within the following jurisdictions: 

PRC entities ..........................................................................
Non-PRC entities ..................................................................

Total ......................................................................................

2012 
RMB 
608,637 
(42,952) 

565,685 

2013 
RMB 
665,131 
(64,183) 

600,948 

2014 
RMB 
745,639 
(193,694) 

551,945 

The current and deferred portion of income tax expense included in the consolidated statements of operations 

and comprehensive income for the years ended December 31, 2012, 2013 and 2014 are as follows: 

2012 
RMB 

2013 
RMB 

2014 
RMB 

Current income tax expense 
PRC entities ..........................................................................
Non-PRC entities ..................................................................

Total ......................................................................................

Deferred income tax expense 
PRC entities ..........................................................................
Non-PRC entities ..................................................................

Total ......................................................................................

Income tax expense 
PRC entities ..........................................................................
Non-PRC entities ..................................................................

Total ......................................................................................

93,081 
— 

93,081 

2,498 
— 

2,498 

95,579 
— 

95,579 

98,056 
— 

98,056 

2,252 
— 

2,252 

100,308 
— 

100,308 

106,368 
— 

106,368 

6,667 
— 

6,667 

113,035 
— 

113,035 

F-20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

8.  TAXATION (Continued) 

Reconciliation of the Differences Between Statutory Tax Rate and the Effective Tax Rate 

Reconciliation between the statutory EIT rate in the PRC and the Group’s effective tax rate for the years ended 

December 31, 2012, 2013 and 2014 are as follows: 

EIT statutory rate ..................................................................................
Difference in EIT rates of certain subsidiaries .....................................
Non-deductibility of expenses incurred outside the PRC .....................
Other permanent differences ................................................................
Change in valuation allowance .............................................................

Effective EIT rate of the Group ............................................................

25% 
(10%) 
2% 
(1%)
1% 

17% 

25% 
(10%) 
3% 
(1%) 
— 

17% 

25% 
(13%) 
9% 
(1%) 
— 

20% 

2012 

2013 

2014 

Income tax expense for the years ended December 31, 2012, 2013 and 2014 differs from the amounts computed 
by applying the EIT primarily due to the preferential tax rate enjoyed by Tech JV in the PRC. The aggregate amount 
and per share effect of the tax holidays are as follows: 

Aggregate effect ...................................................................
Basic net income per share effect .........................................
Diluted net income per share effect ......................................

2012 
RMB 

2013 
RMB 
(in thousands, except per share data) 
63,361 
1.08 
1.05 

57,889 
1.01 
0.97 

2014 
RMB 

69,818 
1.19 
1.17 

Significant components of deferred tax assets and liabilities as of December 31, 2013 and 2014 are as follows: 

2013 
RMB 

2014 
RMB 

Deductible temporary differences related to other payables and accruals ..........
Deductible temporary differences related to provision for doubtful accounts ....

Total current deferred tax assets .........................................................................
Less: Valuation allowance ..................................................................................

Net current deferred tax assets............................................................................

Tax loss carryforwards .......................................................................................
Amount offset by non-current deferred tax liabilities .........................................

Total non-current deferred tax assets ..................................................................
Less: Valuation allowance ..................................................................................

Net non-current deferred tax assets ....................................................................

8,712 
1,062 

9,774 
(17) 

9,757 

4,005 
(2,847) 

1,158 
(526) 

632 

Total deferred tax assets .....................................................................................

10,389 

Taxable temporary differences related to depreciation period ............................
Taxable temporary differences related to government subsidy income ..............
Amount offset by non-current deferred tax assets ..............................................

Total non-current deferred tax liabilities ............................................................

Total deferred tax liabilities ................................................................................

(2,587) 
(6,243) 
2,847 

(5,983) 

(5,983) 

9,960 
314 

10,274 
(18) 

10,256 

5,563 
(5,041) 

522 
(446) 

76 

10,332 

(3,382) 
(14,252) 
5,041 

(12,593) 

(12,593) 

All current deferred tax assets and liabilities within a single tax jurisdiction are offset and presented as a single 
amount, and all non-current deferred tax assets and liabilities within a single tax jurisdiction are offset and presented 
as a single amount in accordance with ASC 740-10-45-6 “Income Taxes – Overall – Other Presentation Matters.” 

F-21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

8.  TAXATION (Continued) 

As of December 31, 2013 and 2014, valuation allowances were provided on the deferred tax assets to the extent 

that management believed it was more likely than not that such deferred tax assets would not be realized in the 
foreseeable future. Valuation allowances were also provided because it was more likely than not that the Group will 
not be able to utilize certain tax loss carryforwards generated by certain subsidiaries or VIE subsidiaries. As those 
entities continue to generate tax losses and tax planning strategies are not available to utilize those tax losses in other 
group companies, management believes it is more likely than not that such losses will not be utilized before they 
expire. However, certain valuation allowance was reversed in 2012, 2013 and 2014 when the Group generated 
sufficient taxable income to utilize the deferred tax assets. If events occur in the future that prevent the Group from 
realizing some or all of its deferred tax assets, an adjustment to the valuation allowances will be recognized when 
such events occur. As of December 31, 2014, the Group had net operating loss carryforwards in PRC entities of 
RMB20,593, which can be carried forward to offset taxable income. The carryforward period for net operating losses 
under the EIT Law is five years. The net operating loss carryforwards of the Group will start to expire in 2018 for the 
amount of RMB9,565 if not utilized. The remaining net operating loss carryforwards will expire in varying amounts 
in 2019. Other than the expiration, there are no other limitations or restrictions upon the Group’s ability to use these 
operating loss carryforwards. 

The following represents a roll-forward of the valuation allowance for each of the years: 

Balance at beginning of period .............................................
Additions ..............................................................................
Reversals ..............................................................................

Balance at end of period .......................................................

9. 

SHARE-BASED COMPENSATION 

2012 
RMB 

554 
508 
(554) 

508 

2013 
RMB 

508 
385 
(350) 

543 

2014 
RMB 

543 
36 
(115) 

464 

In September 2000, the Company adopted a share option plan (“2000 Option Plan”) which provides for the 
issuance of up to 4,010,666 common shares. The total number of common shares reserved under the 2000 Option 
Plan was increased to 5,530,578 in February 2004 and to 7,530,578 in July 2006. The 2000 Option Plan expired in 
2010 and issuances from this plan ceased in 2009. On April 30, 2009, the Company adopted a new share option plan 
(“2009 Option Plan”). The 2009 Option Plan provides for the issuance of up to 5,000,000 common shares. The total 
number of common shares reserved under the 2009 Option Plan was increased to 10,000,000 in December 2011. 
Under the option plans, the directors may, at their discretion, issue share options to purchase the Company’s common 
shares to any senior executives, directors, employees or consultants of the Group. The share options are granted at 
the fair market value of the common shares at the date of grant and can be exercised within six years from the date of 
grant. 

The following table summarizes the Company’s share option activity for the year ended December 31, 2014: 

Outstanding at January 1, 2014 ...................................
Granted ....................................................................
Exercised .................................................................
Forfeited ..................................................................

Weighted 
average 
remaining 
contractual 
life (years) 

Aggregate 
intrinsic value 
(thousands) 

Weighted
average 
exercise 
price 

US$22.71 
US$30.80 
US$14.29 
US$25.72 

Number 
of shares 

5,241,424 
1,304,064 
736,010 
120,884 

Outstanding at December 31, 2014 .............................

5,688,594 

US$25.59 

Vested and expected to vest at December 31, 2014 .....

5,440,281 

US$25.42 

Exercisable at December 31, 2014 ..............................

3,046,339 

US$22.32 

3.50 

3.45 

2.53 

US$58,349 

US$56,716 

US$41,210 

F-22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

9. 

SHARE-BASED COMPENSATION (Continued) 

The aggregate intrinsic value in the table above represents the difference between the Company’s closing stock 

price on the last trading day in 2014 and the exercise price for in-the-money options. 

The total intrinsic value of options exercised for the three years ended December 31, 2012, 2013 and 2014 was 

RMB84,524, RMB159,400 and RMB102,575 (US$16,532), respectively. 

As of December 31, 2014, there was RMB184,953 (US$29,809) of unrecognized share-based compensation 
cost related to non-vested share options. That deferred cost is expected to be recognized over a weighted average 
vesting period of 2.66 years. To the extent the actual forfeiture rate is different from the original estimate, actual 
share-based compensation related to these awards may be different from the expectation. For the year ended 
December 31, 2014, total cash received from the exercise of share options amounted to RMB64,549 (US$10,403). 

A summary of non-vested share option activity for the year ended December 31, 2014 is presented below: 

Non-vested at January 1, 2014 ..........................................................................

Granted ..........................................................................................................
Vested ............................................................................................................
Forfeited ........................................................................................................

Non-vested at December 31, 2014 ....................................................................

Expected to vest at December 31, 2014 .............................................................

Weighted 
average 
grant-date 
fair value 
(per share) 

US$10.74 

US$11.59 
US$10.55 
US$10.04 

US$11.28 

US$11.29 

Number 
of shares 

2,727,856 

1,304,064 
1,268,781 
120,884 

2,642,255 

2,393,942 

There were no capitalized share-based compensation costs for the years ended December 31, 2012, 2013 and 
2014. Share-based compensation expense with respect to the share option plans recognized during the years ended 
December 31, 2012, 2013 and 2014, totaled RMB50,538, RMB64,858 and RMB81,380 (US$13,116), respectively. 
The total fair value of share options vested during the year ended December 31, 2012, 2013 and 2014 was 
RMB53,236, RMB64,696 and RMB82,267 (US$13,387), respectively. 

10.  EMPLOYEE BENEFITS 

The full-time employees of the Company’s subsidiaries and VIE subsidiaries that are incorporated in the PRC 

are entitled to staff welfare benefits including medical care, welfare subsidies, unemployment insurance, pension 
benefits and housing fund. These companies are required to contribute to these benefits based on certain percentages 
of the employees’ salaries in accordance with the relevant regulations and charge the amount contributed to these 
benefits to the consolidated statements of operations and comprehensive income. The total amounts charged to the 
consolidated statements of operations and comprehensive income for such employee benefits amounted to 
RMB100,219, RMB121,147 and RMB144,122 for the years ended December 31, 2012, 2013 and 2014, respectively. 
The PRC government is responsible for the welfare and medical benefits and ultimate pension liability to these 
employees. 

11.  RELATED PARTY TRANSACTION 

In August 2007, the Company entered into a cooperation agreement with Recruit Holdings Co., Ltd. (“Recruit”), 

which is a shareholder of the Company, to form a new company under Area Link Co., Ltd. (“Area Link”) to provide 
coupon advertising services in China. In December 2012, the Company terminated the cooperation agreement with 
Recruit, the coupon advertising services business owned by Area Link was sold, and the Company recognized a gain 
from sale with proceeds of RMB1,318. The Company did not have other transactions with Area Link or Recruit 
during the years ended December 31, 2012, 2013 and 2014. 

F-23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

12.  CONVERTIBLE SENIOR NOTES 

On April 3, 2014, the Company issued US$172,500 of convertible senior notes due April 15, 2019 (the “Notes”). 

The Notes bear interest at a rate of 3.25% per year, payable semiannually in arrears. The interest expense incurred 
associated with the Notes was RMB25,078 for the year ended December 31, 2014. 

The Notes may be converted to the Company’s ADSs based on an initial conversion rate of 11.6976 ADSs per 
US$1,000 principal amount of the Notes (which represents an initial conversion price of US$85.49 per ADS). The 
conversion rate is subject to certain anti-dilutive adjustments. Following the change in the ratio of the Company’s 
common shares to ADSs from 2:1 to 1:1 effective August 8, 2014, the initial conversion rate was adjusted to 23.3952 
ADSs per US$1,000 principal amount of the Notes (which represents an adjusted initial conversion price of 
approximately $42.74 per ADS). 

Holders may convert their Notes on or after October 15, 2018 until the close of business on the second scheduled 
trading day immediately preceding the maturity date, or at their option prior to the close of business on the business day 
immediately preceding October 15, 2018 only under the following circumstances: (i) during any calendar quarter 
commencing after the calendar quarter ending on June 30, 2014 (and only during such calendar quarter), if the last 
reported sale price of ADSs for at least 20 trading days (whether or not consecutive) during a period of 30 consecutive 
trading days ending on the last trading day of the immediately preceding calendar quarter is greater than or equal to 130% 
of the conversion price on each applicable trading day; (ii) during the five business day period after any ten consecutive 
trading day period (the “measurement period”) in which the trading price (as defined in the indenture agreement) per 
US$1,000 principal amount of the Notes for each trading day of the measurement period was less than 98% of the 
product of the last reported sale price of the ADSs and the conversion rate on each such trading day; (iii) if the 
Company call the Notes for redemption; or (iv) upon the occurrence of specified corporate events (as defined in the 
indenture agreement). Upon conversion, the Company will pay or deliver, as the case may be, cash, ADSs, or a 
combination of cash and ADSs, at its election. 

Holders have the right to require the Company to repurchase for cash all or part of the Notes on April 15, 2017 

at a repurchase price equal to 100% of the principal amount of the Notes to be repurchased, plus any accrued and 
unpaid interest to, but not including, the repurchase date. In addition, if the Company undergoes a fundamental 
change (as defined in the indenture agreement), holders may require the Company to repurchase for cash all or part 
of the Notes at a repurchase price equal to 100% of the principal amount of the Notes to be repurchased, plus any 
accrued and unpaid interest to, but not including, the fundamental change repurchase date. The Company does not 
have the option to redeem the Notes prior to their maturity. 

The Notes are senior unsecured obligations. The Notes (i) rank senior in right of payment to any of the 

Company’s indebtedness that is expressly subordinated in right of payment to the Notes; (ii) rank equally in right of 
payment with any unsecured indebtedness that is not so subordinated; (iii) be effectively junior in right of payment to 
any secured indebtedness to the extent of the value of the assets securing such indebtedness; and (iv) be structurally 
subordinated to all indebtedness and other liabilities (including trade payables) of the Company’s subsidiaries and 
consolidated VIEs. 

The Group’s functional currency is the RMB, and the Notes are denominated in US$. As a result, the 
conversion feature of the Notes is indexed to the Company’s stock as well as the RMB and US$ exchange rate. 
Therefore, it is considered an embedded derivative which is required to be bifurcated from the host instrument in 
accordance with ASC 815 “Derivatives and Hedging.” 

Under ASC 815-15-25, if an entity has a hybrid financial instrument that would require bifurcation of 
embedded derivatives, the entity may irrevocably elect to initially and subsequently measure a hybrid financial 
instrument in its entirety at fair value with changes in fair value recognized in earnings. The Company has elected to 
measure the Notes in their entirety at fair value with changes in fair value recognized as non-operating income or 
loss at each balance sheet date in accordance with ASC 815-15-25. Furthermore, the fair value of the Notes is 
translated into RMB, the Group’s functional currency, at each balance sheet date with the difference being reported 
as foreign currency translation gain or loss. In addition, issuance costs of RMB33,093 associated with the Notes 
offering has been fully expensed as incurred in the year ended December 31, 2014 in accordance with ASC 
825-10-25-3, which states that upfront costs and fees related to items for which the fair value option is elected shall 
be recognized in the consolidated statements of operations and comprehensive as incurred and not deferred. 

F-24 

 
 
 
 
 
 
 
 
  
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

12.  CONVERTIBLE SENIOR NOTES (Continued) 

As of December 31, 2014, the estimated fair value of the Notes amounted to approximately RMB1,111,207. 

The Company recorded foreign currency translation gain of RMB5,507 for the year ended December 31, 2014 
associated with the Notes. Loss from change in fair value of the Notes was RMB55,355 in the year ended December 
31, 2014. See Note 2(s). 

As of December 31, 2014, none of the Notes had been converted yet. 

Zero-Strike Call Options 

On April 3, 2014 and in connection with the issuance of the Notes, the Company used approximately 

US$50,000 of the net proceeds from the offering to enter into zero-strike call option transactions (“Call Options”), 
covering 1,462,204 ADSs, with affiliates of the initial purchasers of the Notes (“Dealers”). The Call Options are 
intended to facilitate privately negotiated transactions by which investors in the Notes are able to hedge their 
investment. The Call Options expire soon after the maturity date of the Notes or when the Dealers request early 
settlement. The Company will receive the fixed number of ADSs determined at the commencement date of the 
transaction, which is based on the market price per ADS at the commencement date. 76,000 ADSs have been early 
settled in 2014, which is accounted for in accordance with the Company’s share repurchase accounting policy. See 
Note 2(u) and Note 13. 

The economic substance of the Call Options is the same as a traditional forward repurchase contract. Because 
the Call Options permitted net cash settlement prior to shareholder approval of an increase in the Company’s share 
repurchase program, they were classified as a derivative instrument measured initially and subsequently at fair value 
with changes in fair value recorded in earnings. The Company accounted for the Call Options as a free-standing 
derivative asset on its consolidated balance sheet when the Call Options were entered into in April 2014. The 
derivative asset was initially recorded at its fair value of US$50,000 on the commencement date which represented 
the amount of cash transferred to the Dealers. The derivative asset was subsequently recorded at fair value with the 
change in fair value through June 20, 2014, the date on which shareholder approval was received, recorded in the 
consolidated statements of operations and comprehensive income in the amount of RMB24,874. Upon shareholder 
approval of an increase to the Company’s share repurchase program in June 2014, the asset was reclassified and 
recorded as a reduction to equity to reflect the Company’s repurchase of its own shares. 

A prepaid forward contract is considered a form of a stock borrowing facility, and economically, the contract is 

construed as a share lending arrangement between the Company and the Dealers. Therefore, the accounting for a 
share lending arrangement was applied by analogy in accordance with ASC 470-20-25-20A. The Company recorded 
a debt issuance cost of RMB14,429 with the offset to additional paid-in capital for the fair value of the arrangement. 
Given that the Company has elected to fair value the Notes entirely, the debt issuance costs in connection with the 
Notes were recognized in earnings as incurred in the consolidated statements of operations and comprehensive 
income in accordance with ASC 825-10-25-3. See Note 2(s). 

13.  REPURCHASE OF SHARES 

On June 20, 2014, the Company’s shareholders resolved to increase the size of a share repurchase program 
originally approved by shareholders on September 30, 2008 from US$25,000 to US$75,000. The share repurchases 
may be made on the open market, in block trades or otherwise and is subject to the Company’s memorandum and 
articles of association, the relevant rules under United States securities laws and regulations, and the relevant stock 
exchange rules. The program does not have an expiration date and may be suspended or discontinued at any time. 

For the year ended December 31, 2014, the Company repurchased 799,293 ADSs for a total consideration of 
RMB153,684 (US$24,769), including transaction fees, from the open market. In addition, the Company received 
76,000 ADSs from the early settlement of some shares related to the zero-strike call options. All of the shares 
repurchased and received from early settlement were retired. See Note 2(u). 

F-25 

 
 
 
 
  
  
  
 
  
  
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

14.  EARNINGS PER SHARE 

Basic earnings per share and diluted earnings per share have been calculated for the years ended December 31, 

2012, 2013 and 2014 as follows: 

2012 
RMB 

2013 
RMB 
(in thousands, except share and per share data) 

2014 
RMB 

Numerator: 
Net income ...............................................................................

470,106 

500,640 

438,910 

Denominator: 
Denominator for basic earnings per share  — 

weighted average common shares outstanding .....................
Dilutive effect of share options ................................................

57,510,591 
1,864,532 

Denominator for diluted earnings per share .............................

59,375,123 

58,551,925 
1,517,272 

60,069,197 

58,475,397 
1,216,596 

59,691,993 

Basic earnings per share ...........................................................

Diluted earnings per share ........................................................

8.17 

7.92 

8.55 

8.33 

7.51 

7.35 

The convertible senior notes were not included in the calculation of diluted EPS in 2014 because their inclusion 

would have been anti-dilutive. 

The Company excluded outstanding share options of 2,520,002 in 2012, 2,707,713 in 2013 and 2,196,406 in 

2014, from the calculation of diluted earnings per share because their inclusion would have been anti-dilutive. 

The Company excluded 1,462,204 common shares underlying the zero-strike call option contracts from both the 

basic and diluted earnings per share calculation as they are considered as deemed repurchased for the purpose of 
calculating both basic and diluted earnings per share. 

15.  COMMITMENTS AND CONTINGENCIES 

Operating Lease Commitments 

The Group has entered into non-cancelable agreements with initial or remaining terms in excess of one year for 

the rental and property management of office premises and for the lease of office equipment. Future minimum 
payments with respect to these agreements for the twelve months ending December 31 of the coming years are as 
follows: 

2015 ......................................................................................
2016 ......................................................................................
2017 ......................................................................................
2018 ......................................................................................
2019 ......................................................................................
Thereafter .............................................................................

Office 
premises 
RMB 
34,783 
29,830 
22,007 
15,723 
4,545 
4,495 

111,383 

Office 
equipment 
RMB 

5,881 
1,401 
911 
— 
— 
— 

8,193 

Total 
RMB 
40,664 
31,231 
22,918 
15,723 
4,545 
4,495 

119,576 

Rental expenses for the years ended December 31, 2012, 2013 and 2014 were RMB39,708, RMB44,537 and 

RMB46,066, respectively. 

F-26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

15.  COMMITMENTS AND CONTINGENCIES (Continued) 

Publication Fees 

The Group has entered into a non-cancelable agreement for the printing of a recruitment publication. Future 

minimum payment with respect to this agreement for the twelve months ending December 31, 2015 is RMB10,000. 

Contractual Purchase Obligations 

The Group’s contractual purchase obligations consist of agreements to purchase advertising services from 
media companies and to purchase office furnishings. Future minimum payments with respect to these agreements for 
the twelve months ending December 31 of the coming year are as follows: 

2015 ......................................................................................

4,126 

Contingencies 

Advertising 
services 
RMB 

Office 
furnishings 
RMB 

2,049 

Total 
RMB 

6,175 

As of the filing date of this Form 20-F, the Group is not currently a party to, nor is aware of, any legal 

proceeding, investigation or claim which is likely to have a material adverse effect on the Group’s business, financial 
condition, results of operations and cash flows. 

Tech JV obtained an advertising license in May 2000, when Tech JV was a 98% foreign owned entity, and a 

license to conduct human resource services in September 2002, when Tech JV was a 99% foreign owned entity. 
During the period from the date Tech JV acquired these licenses to the Group’s restructuring in May 2004, Tech JV 
and its licensed PRC subsidiaries conducted all of the advertising and human resource related services. Following the 
acquisition of these licenses and commencing these operations, the PRC government enacted laws limiting foreign 
ownership in entities conducting advertising and human resource related services. The PRC government has 
permitted 100% foreign ownership of advertising businesses since December 2005 and has limited the foreign 
ownership of human resource services companies to no more than 70% under certain circumstances since August 
2006. Starting from January 2008, the PRC government no longer implemented any foreign ownership percentage 
limitation for Hong Kong service providers and Macau service providers. 

Prior to the restructuring in May 2004, the ownership percentage of Tech JV was above the maximum foreign 
ownership permitted for an entity conducting advertising and human resource operations. The PRC government has 
not published an official ruling with respect to the status of foreign ownership arrangements that were established 
prior to the enactment of these limitations and the Group has not received any waiver from the PRC government with 
respect to this past non-compliance. The PRC government may determine that the Group’s ownership structure was 
inconsistent with or insufficient for the proper operation of the Group’s businesses, or that the Group’s business 
licenses or other approvals were not properly issued or not sufficient. In the opinion of management with the advice 
of PRC legal counsel, the likelihood of loss with respect to the Group’s past ownership structure is remote. 

16.  CERTAIN RISKS AND CONCENTRATION 

Concentration of Credit Risk 

Financial instruments that potentially subject the Group to significant concentrations of credit risk consist 
primarily of cash, restricted cash, short-term investments and receivables. As of December 31, 2013 and 2014, the 
Group’s cash, restricted cash and short-term investments were held in major financial institutions located in the PRC, 
Hong Kong and the United States which management believes are of high credit quality. As of December 31, 2014, 
the Company had approximately RMB3,587,723 (US$578,236) in cash and certificates of deposit, which constitute 
about 79% of total cash, restricted cash and short-term investments, held at reputable financial institutions in the 
PRC. The Company believes that it is not exposed to unusual risks as these PRC financial institutions have high 
credit quality. However, in the event of bankruptcy of a financial institution in which the Company has deposits or 
investments, it may be unlikely to claim its deposits or investments back in full. 

F-27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

16.  CERTAIN RISKS AND CONCENTRATION (Continued) 

Receivables are typically unsecured and denominated in RMB, and are derived from revenues earned from 

operations or from payments made on behalf of certain customers arising in the PRC. Management believes credit 
risk on receivables is moderate due to the diversity of its services and customers. 

No individual customer accounted for more than 10% of net revenues during the years ended December 31, 

2012, 2013 and 2014. No individual customer accounted for more than 10% of accounts receivable as of December 
31, 2013 and 2014. 

Currency Risk 

The Group’s sales and purchase and expense transactions are generally denominated in RMB and a significant 

portion of the Group’s liabilities are denominated in RMB. RMB is not freely convertible into foreign currencies. 

In the PRC, foreign exchange transactions are required by law to be transacted only by authorized financial 
institutions at exchange rates set by the People’s Bank of China. In addition, the Group’s cash and convertible 
notes denominated in USD subject the Group to risks associated with changes in the exchange rate of RMB 
against USD and may affect the Group’s results of operations going forward. 

PRC Regulatory Risk 

The Group is subject to regulatory risks, which include the interpretation of current laws, the legality of its 
corporate structure and the scope of its operations in the PRC, which may result in limitations on the Group’s ability 
to conduct business in the PRC. 

The Group conducts some of its operations in the PRC through VIEs and consolidates them pursuant to a series 

of contractual arrangements. If the contractual arrangements establishing the VIE structure are found to be in 
violation of any existing or future PRC laws, rules or regulations, the Group may be subject to penalties, which may 
include but not be limited to, the cancellation or revocation of the Group’s business and operating licenses, being 
required to restructure the Group’s operations or discontinue the Group’s operating activities. The imposition of any 
of these or other penalties may result in a material and adverse effect on the Group’s ability to conduct its operations. 
In such case, the Group may lose its rights to direct the activities of and receive economic benefits from its VIEs, 
which may result in deconsolidation of the VIEs. 

In addition, any change in interpretation of current laws or any future laws affecting the determination of 
whether a VIE entity is a domestic or foreign investment company may materially impact the viability of the Group’s 
current corporate structure, corporate governance and business operations in many aspects. For example, the draft 
Foreign Investment Law published by the PRC Ministry of Commerce (“MOFCOM”) on January 19, 2015, if 
enacted as proposed, may cause the VIEs to be deemed as entities with foreign investment, and as a result, the 
Group’s VIEs and subsidiaries in which these VIEs have direct or indirect equity ownership could be subject to the 
current restrictions on foreign investment in an industry within the catalogue of special management measures (“the 
negative list”) to be issued by the PRC State Council. If the enacted version of the Foreign Investment Law and the 
final negative list mandate further actions, such as MOFCOM market entry clearance or certain restructuring of the 
corporate structure and operations to be completed by companies with existing VIE structure like the Group’s, the 
Group will face substantial uncertainties as to whether these actions can be timely completed, or at all. As a result, 
the Group’s business, operating results and financial condition may be adversely affected. 

F-28 

 
 
 
 
 
 
 
 
 
 
 
 
 
51JOB, INC. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued) 
FOR THE YEARS ENDED DECEMBER 31, 2012, 2013 AND 2014 
(Amounts expressed in thousands of RMB and US$, except share and per share data) 

17.  SUBSEQUENT EVENTS 

In January 2015, the Company entered into an agreement to acquire approximately 1,615 square meters of 
office space in Shanghai to accommodate its growing business operations. The purchase price was RMB41,970, 
which was paid to the seller in the first quarter of 2015. The transaction was funded from the Company’s existing 
cash resources. 

In February 2015, the Company entered into definitive agreements related to acquisitions and investments in 

some target companies. These companies include an established recruitment website focused on new college 
graduates and students in China, and providers of professional assessment, training and human resources consulting 
services in China. These investments will be funded from the Company’s existing cash resources, and the total 
consideration is expected to be up to RMB270,000, subject to closing conditions and adjustments, if any. The 
Company expects closing for these transactions to occur in the second quarter of 2015. 

F-29