Quarterlytics / 58.com Inc.

58.com Inc.

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 20-F

REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g)
OF THE SECURITIES EXCHANGE ACT OF 1934

or

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2018.
or

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from
or

to

SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

Date of event requiring this shell company report

For the transition period from

to

Commission file number: 001-36140

58.com Inc.

(Exact name of Registrant as specified in its charter)

N/A
(Translation of Registrant’s name into English)

Cayman Islands
(Jurisdiction of incorporation or organization)

Building 105, 10 Jiuxianqiao North Road Jia
Chaoyang District, Beijing 100015
People’s Republic of China
(Address of principal executive offices)

Hao Zhou, Chief Financial Officer
Telephone: +86 10 5956-5858
Building 105, 10 Jiuxianqiao North Road Jia
Chaoyang District, Beijing 100015
People’s Republic of China
(Name, Telephone, Email and/or Facsimile number and Address of Company Contact Person)

Securities registered or to be registered pursuant to Section 12(b) of the Act:

Title of each class
American depositary shares, each representing two Class A
ordinary shares
Class A ordinary shares, par value US$0.00001 per share*

Name of each exchange on which registered
The New York Stock Exchange

The New York Stock Exchange*

* Not for trading, but only in connection with the listing on the New York Stock Exchange of American depositary shares.
Securities registered or to be registered pursuant to Section 12(g) of the Act:
None
(Title of Class)
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:
None
(Title of Class)

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as

of the close of the period covered by the annual report.

296,444,579 ordinary shares, par value US$0.00001 per share, being the sum of 250,858,415 Class A
ordinary shares (not including 4,509,744 Class A ordinary shares issued to the depositary bank of the Issuer
and reserved for future exercise or vesting of equity incentive awards) and 45,586,164 Class B ordinary shares
as of December 31, 2018.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the

Securities Act. Yes ☒ No ☐

If this report is an annual or transition report, indicate by check mark if the registrant is not required

to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934. Yes ☐ No ☒

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File
required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit such
files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a
non-accelerated filer, or an emerging growth company. See definition of “large accelerated filer,”
“accelerated filer,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☒
Non-accelerated filer ☐

Accelerated filer ☐
Emerging growth company ☐

If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP,
indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards† provided pursuant to Section 13(a) of the
Exchange Act. ☐

† The term “new or revised financial accounting standard” refers to any update issued by the Financial

Accounting Standards Board to its Accounting Standards Codification after April 5, 2012.

Indicate by check mark which basis of accounting the registrant has used to prepare the financial

statements included in this filing:

U.S. GAAP ☒

International Financial Reporting Standards as issued by
the International Accounting Standards Board ☐

Other ☐

If “Other” has been checked in response to the previous question, indicate by check mark which

financial statement item the registrant has elected to follow. ☐ Item 17 ☐ Item 18

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined

in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

(APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING

THE PAST FIVE YEARS)

Indicate by check mark whether the registrant has filed all documents and reports required to be filed
by Sections 12, 13 or 15(d) of the Securities Exchange Act of 1934 subsequent to the distribution of
securities under a plan confirmed by a court. Yes ☐ No ☐

TABLE OF CONTENTS

INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS . . . . . . . . . . . . . .

PART I . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 1.

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS .

ITEM 2.

OFFER STATISTICS AND EXPECTED TIMETABLE . . . . . . . . . . . . . . . . .

ITEM 3.

KEY INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 4.

INFORMATION ON THE COMPANY . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 4A. UNRESOLVED STAFF COMMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 5.

OPERATING AND FINANCIAL REVIEW AND PROSPECTS . . . . . . . . . . .

ITEM 6.

DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES . . . . . . . . . . .

ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS . . .

ITEM 8.

FINANCIAL INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 9.

THE OFFER AND LISTING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 10. ADDITIONAL INFORMATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET

RISK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES . .

PART II . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES . . . . . . .

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY

HOLDERS AND USE OF PROCEEDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 15. CONTROLS AND PROCEDURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT . . . . . . . . . . . . . . . . . . . . . . .

ITEM 16B. CODE OF ETHICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES . . . . . . . . . . . . . . . . . .

1

1

3

3

3

3

45

78

78

104

113

118

119

119

130

130

132

132

132

132

133

133

133

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT

COMMITTEES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

133

ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND

AFFILIATED PURCHASERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT . . . . . . . . . .

ITEM 16G. CORPORATE GOVERNANCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 16H MINE SAFETY DISCLOSURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 17. FINANCIAL STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 18. FINANCIAL STATEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

ITEM 19. EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

133

133

134

134

135

135

135

135

i

[This page intentionally left blank.] 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INTRODUCTION

In this annual report, unless otherwise indicated or the context otherwise requires, references to:

•

•

•

•

•

•

“ADSs” refers to our American Depositary Shares, each of which represents two Class A ordinary
shares of 58.com Inc.;

“58.com,” “we,” “us,” “our company,” and “our” refer to 58.com Inc., its subsidiaries and its
consolidated variable interest entities;

“China” or “PRC” refers to the People’s Republic of China, excluding, for purposes of this annual
report only, Taiwan, Hong Kong and Macau;

“Renminbi” or “RMB” refers to the legal currency of China;

“U.S. GAAP” refers to generally accepted accounting principles in the United States; and

“US$,” “dollars” or “U.S. dollars” refers to the legal currency of the United States.

Unless otherwise noted, all translations from Renminbi to U.S. dollars and from U.S. dollars to
Renminbi in this annual report were made at a rate of RMB6.8632 to US$1.00, the middle rate published
by the State Administration of Foreign Exchange, or SAFE, on December 28, 2018. We make no
representation that any Renminbi or U.S. dollar amounts could have been, or could be, converted into
U.S. dollars or Renminbi, as the case may be, at any particular rate, or at all.

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This annual report on Form 20-F contains forward-looking statements that relate to our current
expectations and views of future events. The forward-looking statements are contained principally in the
items entitled “Information on the Company,” “Risk Factors,” “Operating and Financial Review and
Prospects,” “Financial Information” and “Quantitative and Qualitative Disclosures About Market Risk.”
Our forward-looking statements relate to events that involve known and unknown risks, uncertainties and
other factors, including those listed under “Risk Factors,” which may cause our actual results, performance
or achievements to be materially different from any future results, performance or achievements expressed
or implied by the forward-looking statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigations Reform Act of 1995. You can identify some of these
forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,”
“estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar
expressions, although not all forward-looking statements contain these words. Forward-looking statements
include, but are not limited to, statements relating to:

•

•

•

•

•

•

•

•

our goals and strategies;

our expansion plans;

our future business development, financial condition and results of operations;

the expected growth of the online marketing services, mobile services and e-commerce industries;

our expectations regarding demand for, and market acceptance of, our services;

our expectations regarding keeping and strengthening our relationships with customers;

our plans to invest in research and development to enhance our solution and service offerings; and

general economic and business conditions in the regions where we provide our solutions and
services.

1

We would like to caution you not to place undue reliance on forward-looking statements and you
should read these statements in conjunction with the risk factors disclosed in “Item 3. Key Information —
D. Risk Factors.” Those risks are not exhaustive. We operate in an emerging and evolving environment.
New risk factors emerge from time to time and it is impossible for our management to predict all risk
factors, nor can we assess the impact of all factors on our business or the extent to which any factor, or
factors, may cause actual results to differ materially from those contained in any
combination of
forward-looking statement. We do not undertake any obligation to update or revise the forward-looking
statements except as required under applicable law. You should read this annual report and the documents
that we reference in this annual report completely and with the understanding that our actual future results
may be materially different from what we expect.

2

PART I

ITEM 1.

IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS

Not applicable.

ITEM 2.

OFFER STATISTICS AND EXPECTED TIMETABLE

Not applicable.

ITEM 3.

KEY INFORMATION

A. Selected Financial Data

Selected Consolidated Financial Data

The following table presents the selected consolidated financial information of our company. Our
selected data of consolidated statements of comprehensive income/(loss) and selected consolidated cash
flow data presented below for the years ended December 31, 2016, 2017 and 2018 and our selected
consolidated balance sheet data as of December 31, 2017 and 2018 have been derived from our audited
consolidated financial statements included elsewhere in this annual report. Our selected data of
consolidated statements of comprehensive income/(loss), and selected consolidated cash flow data
presented below for the years ended December 31, 2014 and 2015 and our selected consolidated balance
sheet data as of December 31, 2014, 2015 and 2016 have been derived from our audited consolidated
financial statements not included in this annual report. Our audited consolidated financial statements are
prepared in accordance with U.S. GAAP.

You should read the selected consolidated financial information in conjunction with our consolidated
financial statements and related notes and “Item 5. Operating and Financial Review and Prospects”
included elsewhere in this annual report. Our historical results are not necessarily indicative of our results
expected for future periods.

For the Year Ended December 31,

2014

RMB

2015(1)

RMB

2016

RMB

2017

RMB

2018

RMB

US$

(in thousands)

Selected Data of Consolidated

Statements of Comprehensive
Income/(Loss):

Revenues:

Membership . . . . . . . . . . . . . .
Online marketing services
. . . .
E-commerce service . . . . . . . . .
Other revenues . . . . . . . . . . . .

Total revenues . . . . . . . . . . . . . .
Cost of revenues(2)
. . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . .

Operating expenses(2):
Sales and marketing expenses . . . .
Research and development

857,017
768,316

1,859,987
2,414,906
— 144,930
58,275

2,787

2,951,135
4,363,777
166,753
110,462

3,789,524
5,978,491
73,941
226,824

4,399,058
8,282,593
72,596
383,568

640,963
1,206,812
10,578
55,888

1,628,120
(85,081)

4,478,098
(322,016)

7,592,127 10,068,780 13,137,815
(925,497) (1,437,795)
(707,237)

1,914,241
(209,493)

1,543,039

4,156,082

6,884,890

9,143,283 11,700,020

1,704,748

(1,106,689) (4,316,217) (4,941,380) (5,212,360) (6,861,845)

(999,803)

expenses . . . . . . . . . . . . . . . . .

(268,336)

(760,796) (1,107,897) (1,368,441) (1,702,748)

(248,098)

General and administrative

expenses . . . . . . . . . . . . . . . . .

(126,709)

(659,284)

(601,906)

(766,017)

(748,766)

(109,099)

3

For the Year Ended December 31,

2014

RMB

2015(1)

RMB

2016

RMB

2017

RMB

2018

RMB

US$

(in thousands)

Total operating expenses . . . . . . .

(1,501,734) (5,736,297) (6,651,183) (7,346,818) (9,313,359) (1,357,000)

Income/(loss) from operations . . .

41,305 (1,580,215)

233,707

1,796,465

2,386,661

Net income/(loss) . . . . . . . . . . . .

139,433 (1,648,583)

(772,963) 1,389,242

2,129,058

347,748

310,214

Net loss/(income) attributable to

noncontrolling interests . . . . . .

—

80,705

4,916

(4,667)

139

20

Net income/(loss) attributable to

58.com Inc.

. . . . . . . . . . . . . .

139,433 (1,567,878)

(768,047) 1,384,575

2,129,197

310,234

Deemed dividend to mezzanine
classified noncontrolling
interests . . . . . . . . . . . . . . . . .

Net income/(loss) attributable to

58.com Inc. ordinary
shareholders . . . . . . . . . . . . . .

—

(5,762)

(15,717)

(99,507)

(132,202)

(19,262)

139,433 (1,573,640)

(783,764) 1,285,068

1,996,995

290,972

For the Year Ended December 31,

2014

RMB

2015

RMB

2016

RMB

2017

RMB

2018

RMB

US$

(in thousands, except for share, per share and per ADS data)

Net income/(loss)

. . . . . . . . . . . . .

139,433

(1,648,583)

(772,963)

1,389,242

2,129,058

310,214

Foreign currency translation

adjustment, net of nil tax . . . . .

(3,192)

(69,708)

(76,027)

82,926

15,486

2,256

Unrealized gain/(loss) on

available-for-sale securities . . . .

(6,804)

16,919

(13,104)

Reclassification into investment

loss, net of nil tax . . . . . . . . . .

—

—

2,989

—

—

—

—

—

—

Total comprehensive income/(loss) . . .

129,437

(1,701,372)

(859,105)

1,472,168

2,144,544

312,470

Net income/(loss) per ordinary

share attributable to ordinary
shareholders – basic . . . . . . . .

Net income/(loss) per ordinary

share attributable to ordinary
shareholders – diluted . . . . . . .

Net income/(loss) per ADS
attributable to ordinary
shareholders – basic . . . . . . . .

Net income/(loss) per ADS
attributable to ordinary
shareholders – diluted . . . . . . .

0.83

(6.70)

(2.73)

4.41

6.77

0.99

0.80

(6.70)

(2.73)

4.35

6.66

0.97

1.65

(13.40)

(5.46)

8.82

13.54

1.97

1.60

(13.40)

(5.46)

8.70

13.33

1.94

Weighted average number of ordinary
shares used in computing basic
earnings/(losses) per share . . . . . . 168,589,273 234,811,986 286,975,068 291,475,725 294,902,518 294,902,518

Weighted average number of ordinary
shares used in computing diluted
earnings/(losses) per share . . . . . . 174,024,997 234,811,986 286,975,068 295,304,995 299,711,258 299,711,258

Notes:

(1) For the year ended December 31, 2015, the financial statements include the results of significant
business combinations and acquisitions, deconsolidation of 58 Home and Guazi, and other related
significant transactions, please refer to “Item 4. Information on the Company — A. History and
Development of the Company.”

4

(2) Share-based compensation expenses were allocated in cost of revenues and operating expenses as

follows:

For the Year Ended December 31,

2014
RMB

2015
RMB

2016
RMB

2017
RMB

2018

RMB

US$

(in thousands)
6,354
926
490
760
109
Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . .
59,017
90,919 13,247
44,049
Sales and marketing expenses . . . . . . . . . . . . . . .
8,579
59,314
98,515 126,116 182,410 26,578
Research and development expenses . . . . . . . . . . 14,772
72,482 108,553 151,249 183,191 26,692
General and administrative expenses . . . . . . . . . . 14,473
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37,933 176,605 266,575 350,569 462,874 67,443

3,278
69,926

2014
RMB

2015
RMB

As of December 31,
2017
2016
RMB
RMB

(in thousands)

2018

RMB

US$

Selected Data of

Consolidated Balance
Sheets:

Cash, cash equivalents, and

term deposits . . . . . . . . .
Restricted cash . . . . . . . . . .
Shor-term investments . . . .
Total assets . . . . . . . . . . . .
. . . . . . .
Deferred revenues
. . . . . .
Customer advances
Total liabilities . . . . . . . . . .
Total mezzanine equity . . . .
Total shareholders’ equity . .
Number of ordinary shares

3,138,387
31,436
267,650

1,524,982
885,350
3,437,707

2,387,478
1,226,818
2,404,085
812,000
1,151,940
8,041
1,322,601
4,587,610
833,480
4,307,360 26,380,294 25,326,006 28,266,512 31,830,845
2,348,333
1,845,846
1,465,169
1,236,076
7,569,685
7,473,830
1,944,397
86,457
3,104,271 18,293,610 17,765,719 19,815,137 22,316,763

2,123,755
1,365,437
6,714,970
1,736,405

1,344,563
981,429
7,989,037
97,647

583,359
220,182
1,203,089
—

347,867
118,312
668,436
4,637,902
342,163
213,482
1,102,938
283,308
3,251,656

outstanding . . . . . . . . . . 176,375,211 283,068,677 289,670,997 293,965,131 296,444,579 296,444,579

2014

RMB

2015

RMB

For the Year Ended December 31,

2016

RMB

2017

RMB

(in thousands)

2018

RMB

US$

Selected Data of Consolidated
Statements of Cash Flows:
Net cash provided by operating

activities . . . . . . . . . . . . . . .

606,717

198,538

1,887,849

2,779,880

3,799,581

553,616

Cash used in purchase of

property and equipment and
intangible assets . . . . . . . . . .

Cash paid for business

acquisitions of Anjuke and
Ganji, net of acquisition of
cash . . . . . . . . . . . . . . . . . .

Net cash used in investing

(199,631)

(1,261,025)

(213,116)

(121,278)

(183,679)

(26,763)

— (4,044,962)

(1,659,973)

(91,867)

—

—

activities . . . . . . . . . . . . . . .

(1,884,031)

(2,781,242)

(2,799,529)

(3,210,290)

(3,086,965)

(449,785)

Net cash provided by financing

activities . . . . . . . . . . . . . . .

1,584,885

4,930,710

58,631

571,076

46,920

6,836

5

Change in Reporting Currency

Starting from December 31, 2016, we changed our reporting currency from U.S. dollars to Renminbi.
The change in reporting currency is to facilitate investors to evaluate our financial results as most of our
business operations are conducted in the PRC. Assets and liabilities of entities with functional currencies
other than Renminbi are translated into Renminbi using the exchange rate on the balance sheet date.
Revenues and expenses of entities with functional currencies other than Renminbi are translated into
Renminbi using the average rate prevailing during the reporting period. Prior periods’ financial information
has been recasted as if we always used Renminbi as our reporting currency.

B. Capitalization and Indebtedness

Not applicable.

C. Reasons for the Offer and Use of Proceeds

Not applicable.

6

D. Risk Factors

Risks Related to Our Business

We operate in a fast-evolving industry, which makes it difficult to evaluate our business and prospects.

We commenced operations in 2005 and many of the elements of our business are evolving and some
are relatively unproven. The markets for our technology and products and services are relatively new and
rapidly developing and are subject to significant challenges. Our business plan relies heavily upon growing
our user base and exploring new market opportunities, and we may not succeed in any of these respects.

As the online marketing services and mobile services industries in China are relatively young and
untested, there are few proven methods of projecting user demand or available industry standards on which
we can rely. We cannot assure you that our attempts to expand our user base and products and services will
be successful, profitable or widely accepted and therefore the future revenue and income potential of our
business are difficult to evaluate. You should consider our prospects in light of the risks and uncertainties
fast-growing companies with limited operating histories may encounter.

The markets for online marketing services and mobile services in China are constantly evolving and may
not grow as quickly as expected or at all.

Our business and prospects are affected by the development of emerging internet business models in
China, including those for online marketing services and mobile services. Our membership services and
other online marketing services have distinct business models which may differ from models for these
businesses in other markets, such as the United States, and that are in varying stages of development and
monetization. Our future success will depend on our ability to respond to rapidly changing technologies,
adapt our products and services to evolving industry standards and improve the performance and reliability
of our products and services. Our failure to adapt to such changes could harm our business. In addition,
changes in user behavior resulting from technological developments may also adversely affect us. We cannot
assure you that the online marketing services and mobile services industries in China will continue to grow
as rapidly as they have in the past or at all. With the development of technology, new internet services may
emerge which are not a part of our service offerings and which may render online marketing services or
mobile services less attractive to users. The growth and development of these industries are affected by
numerous factors, such as the macroeconomic environment, regulatory changes, technological innovations,
development of internet and internet-based services, users’ general online experience, cultural influences and
changes in tastes and preferences. If the online marketing services and mobile services industries in China
do not grow as quickly as expected or at all, or if we fail to benefit from such growth by successfully
implementing our business strategies, our business and prospects may be adversely affected.

Our business, financial condition and results of operations, as well as our ability to obtain financing, may
be adversely affected by the downturn in the global or Chinese economy.

The online marketing services and mobile services industries may be affected by economic downturns.
Thus, our business and prospects may be affected by the macroeconomic environment in China. A
prolonged slowdown in the Chinese economy may lead to a reduced amount of activities on our platforms,
which could materially and adversely affect our business, financial condition and results of operations. In
addition, our products and services may be viewed as discretionary by our users, who may choose to
discontinue or reduce spending on such products and services during an economic downturn. In a slower
economy, businesses might scale back their recruitment budget or even their total size of employees, which
will negatively impact the performance of our jobs vertical. In such an event, our ability to retain existing
paying members and customers, and recruiting new paying members and customers and encouraging them
to spend more on our services will be adversely affected, which would in turn negatively impact our business
and results of operations.

Moreover, a slowdown or disruption in the global or China’s economy may have a material and adverse
impact on financings available to us. The weakness in the economy could erode investors’ confidence, which
constitutes the basis of the credit market. The recent financial turmoil affecting the financial markets and
banking system may significantly restrict our ability to obtain financing in the capital markets or from

7

financial institutions on commercially reasonable terms, or at all. Although we are uncertain about the
extent to which the recent global financial and economic crisis and slowdown of China’s economy may
impact our business in the short-term and long-term, there is a risk that our business, results of operations
and prospects would be materially and adversely affected by any global economic downturn or disruption
or slowdown of China’s economy.

Our real estate vertical is susceptible to fluctuations in China’s real estate industry, and if we are unable to
continue to obtain listings from our key real estate market participants, the results of operations and
financial performance of our real estate vertical could be materially and adversely affected.

We derive a significant portion of our revenues from the real estate content category, or vertical. Our
58 and Ganji platforms have mainly secondary property sales and rental listings, while our Anjuke platform
has both primary and secondary property sales listings.

Our real estate vertical is susceptible to fluctuations in China’s real estate industry. Demand for private
residential real estate in China has grown rapidly in recent years but such growth is often coupled with
volatility and fluctuations in real estate transaction volume and prices. Fluctuations of supply and demand
in China’s real estate industry are caused by economic, social, political and other factors. Over the years,
governments at both national and local levels have announced and implemented various policies and
measures aimed to regulate the real estate market, during certain period to stimulate further development
and more purchase of residential real estate units and during other period to restrict these activities from
growing too rapidly. These measures can affect real estate buyers’ eligibility to purchase additional units,
their down payment requirements and financing, as well as availability of land to developers and their
ability to obtain financing. These measures have affected and continue to affect the conditions of China’s
real estate market and cause fluctuations especially in real estate pricing and transaction volume, which will
impact our real estates’ customers’ commission revenues and their marketing spending. To the extent
fluctuations in China’s real estate industry adversely affect spending on real estate marketing, the results of
operations and financial performance of our real estate vertical may be materially and adversely affected.

The success of our real estate vertical depends on our ability to persuade real estate agents, brokers,
developers and property owners to list their properties on our 58, Anjuke and Ganji platforms. We believe
having large numbers of high-quality listings from such real estate market participants attracts users to our
platforms, thereby enhancing our attractiveness to advertisers and other real estate market participants.
However, our real estate listing agreements are typically non-exclusive, which we believe is generally
consistent with industry practice. Our listing customers may stop using our listing services and may choose
to use the services of one or more of our competitors or alternative means of marketing, such as real estate
magazines or newspapers. If owners of large numbers of property listings, such as major developers or large
brokers or property owners in key real estate markets choose not to list their properties on our platforms,
our platforms could become less attractive to users. If we experience reduced user traffic on our platforms,
advertisers and other real estate market participants may discontinue the use of or be unwilling to pay for
our services. In such an event, the competitive position of our real estate vertical could be significantly
weakened and our business, financial condition and results of operations could be materially and adversely
affected.

We face intense competition, and if we do not compete successfully against existing and new competitors,
we may lose market share and suffer losses.

We face intense competition. Our competitors in the online marketing space include other smaller
multi-category online classifieds companies as well as industry or content-specific vertical platforms whose
information serve the same underlying industries as certain content categories of our online platforms. For
example, Anjuke, our online real estate listing platform, competes with other listing platforms in the real
estate industry as well as traditional real estate agencies that develop their own online platforms. We may
also face competition from other internet or other companies, who may enter the online classifieds market
in China. We compete primarily on the basis of user traffic, effectiveness of services in reaching targeted
users, ability to demonstrate marketing results and customer service capabilities.

We believe that our competitiveness depends upon many factors both within and beyond our control,
including our ability to increase our brand recognition and continue to develop user loyalty, our ability to
keep up with the technological developments and users’ changing demands and our ability to raise sufficient

8

capital to sustain and expand our business. For example, we may have to increase our sales and marketing
expenses from time to time to promote our brand, especially when the competition is intense. Some of our
current and potential competitors may have greater financial, marketing, user traffic and other resources
than we have. In addition, local content providers may be acquired by, receive investments from or enter
into strategic relationships with larger, well-established and well-financed companies or investors. Certain of
our competitors may be able to devote greater resources to marketing and promotional campaigns and
devote substantially more resources to website and system development than us. Online user acquisition
cost and cost of hiring and retaining good talent might continue to increase due to the supply and demand
of user and talent pool in China. Increased competition may reduce our market share and require us to
increase our marketing and promotion efforts, which could negatively affect our operating margins or force
us to incur losses. There can be no assurance that we will be able to compete successfully against current
and future competitors or maintain our leading position or level of user traffic in the online marketing
services market in China, and competitive pressures may have a material adverse effect on our business,
prospects, financial condition and results of operations.

If we fail to continually anticipate user preferences and provide attractive services on our online platforms,
we may not be able to grow and retain our user base.

Our success depends on our ability to grow and retain our user base. In order to attract and retain
users and compete against our competitors and other industry or content-specific vertical companies, we
must continue to innovate and introduce services that our users find useful and attract them to use our
online platforms more frequently and continue to develop our paying users. For example, we must continue
to enhance the content on our online platforms that appeal to our users. The popularity of online
marketing services and other internet services is difficult to predict, and we cannot be certain that the
services we offer will continue to be popular with our users or sufficiently successful to offset the costs
incurred to acquire these users and offer these services. Given that we operate in a rapidly evolving industry
in China, we need to continually anticipate user preferences and industry changes and respond to such
changes in a timely and effective manner. If we fail to anticipate and meet the needs of our users, the size of
our user base or the user engagement may decrease. A decrease in our user base or user engagement would
render our online platforms less attractive to business users and may reduce our membership and online
marketing revenues, which may have a material and adverse effect on our marketing business, financial
condition and results of operations.

If we fail to retain existing or attract new business users to use our online platforms and pay for our
membership and online marketing services, our business, financial condition and prospects may be
materially and adversely affected.

The success of our business depends on our ability to attract and retain business users that provide
information on our online platforms to consumers and pay for our membership and online marketing
services. If we are unable to grow and maintain a healthy ecosystem of business users, our users may find
our online platforms to be less useful than expected and may not continue to use our online platforms. This
in turn may affect our ability to attract new business users and convince existing business users to renew
their paid memberships or increase their level of spending on our services. Our membership contracts
primarily have terms ranging from one month to one year. A significant portion of our subscription-based
paying members are small and medium-sized local businesses who fail to renew their membership contracts
upon expiration for a number of reasons, including reasons beyond our control such as discontinuation of
their business. There is no assurance that we could successfully drive the increase in subscription-based
paying members using our platforms going forward. The competitive landscape for such local business users
changes quickly and they may have only temporary or occasional recruiting or marketing needs. In
addition, our efforts to provide greater incentives for our existing subscription-based paying members to use
our online marketing services,
including marketing activities to highlight the value of differentiated
subscription-based paying members-only services, may not be successful. Our customers may terminate
their memberships or other spending on our online marketing services because we no longer serve their
needs or because their demands can be better fulfilled by our competitors or other service providers. Our
ability to maintain or grow our membership base may also be affected by changes in China’s macro
economy. For example, largely due to unfavorable real estate policies, memberships in the real estate vertical

9

suffered a negative impact, resulting in a slower growth in our paying membership accounts in 2017 and
2018, as compared with the previous years. Furthermore, we have used our own sales teams to replace
third-party sales agencies in selected industry verticals and may continue to do so. As a result of this
transition, we may lose subscription-based paying members who have established relationships with the
third-party agencies or who are not satisfied with the performance of our own teams. We have also
encouraged customers to purchase, pay for membership and online marketing services and resolve their
issues they come across when using our services through self-serve online interfaces instead of interacting
with our sales and customer service teams in person or over the phone. Decisions by our customers not to
renew their memberships or not to use our online marketing services as a result of these initiatives could
reduce our revenues, as well as cause us to incur additional cost in attracting new subscription-based paying
members and other customers. A significant increase in local subscription-based business users’ attrition or
decrease in local business users’ spending on our services would have an adverse effect on our business,
financial condition and results of operations.

If we fail to keep up with the technological developments and users’ changing requirements or to
successfully capture and retain a significant portion of the growing number of users that access online
marketing services, we may be unable to meet our growth expectations and our results of operation may
be adversely affected.

The internet industries in China are subject to rapid and continuous changes in technology, user
preferences, the nature of services offered and business models. Our success will depend on our ability to
keep up with the changes in technology and user behavior resulting from technological developments. If we
do not adapt our services to such changes in an effective and timely manner, we may suffer from decreased
user traffic, which may result in a reduction of revenues from our membership services or a decrease in
spending on our other services.

Our online marketing services are now accessible to users from many internet-enabled devices, and we
offer versions of our services for mobile operating systems, including Android and iOS. An important
element of our strategy is to continue to develop our online platforms and services for mobile devices to
capture a greater share of the growing number of users that access online marketing services and other
internet services through smartphones and other mobile devices. The lower resolution, functionality and
memory associated with some mobile devices make the use of services through such devices more difficult
and the services we develop for these devices may fail to prove compelling to users. Manufacturers or
distributors may establish unique technical standards for their devices, and our services may not work or be
viewable on these devices as a result. As new devices and new services are continually being released, it is
difficult to predict the problems we may encounter in developing our services for use on these devices and
we may need to devote significant resources to the creation, support and maintenance of such services.
Devices providing access to our products and services are not manufactured and sold by us, and we cannot
assure you that the companies who manufacture or sell these devices would always ensure that their devices
perform reliably and are maximally compatible with our systems. Any faulty connection between these
devices and our products and services may result in consumer dissatisfaction with us, which could damage
our brand and have a material and adverse effect on our financial results. Furthermore, new online
marketing services may emerge which are specifically created to function on mobile platforms, as compared
to our online marketing services that were originally designed to be accessed through personal computers,
or PCs, and such new services may operate more effectively through mobile devices than our own. If we are
unable to attract and retain a substantial number of mobile device users to our services, or if we are slower
than our competitors in developing attractive services that are adapted for such devices, we may fail to
capture a significant share of an increasingly important portion of the market for our services or lose
existing users, either of which may have a material adverse effect on our business, financial condition and
results of operations.

Furthermore, changes in technologies may require substantial capital expenditures in development of
new features, applications and services as well as in modification of existing features, applications, services
or infrastructure. We may not successfully execute our business strategies due to a variety of reasons such as
technical hurdles, misunderstandings or erroneous predictions of market demand or lack of necessary

10

resources. Failure in keeping up with technological developments may result in our online platforms being
less attractive, and as a result we may be unable to meet our revenue growth expectations and our results of
operations may be adversely affected.

We may not be able to effectively manage our growth and expansion or implement our business strategies,
in which case our business and results of operations may be materially and adversely affected.

We have experienced a period of rapid growth and expansion, which has placed, and continues to
place, significant strain on our management and resources. We cannot assure you that this level of
significant growth and expansion will be sustainable or achieved at all in the future. We believe that our
continued growth and expansion will depend on our ability to develop new sources of revenue, attract new
users, paying members and customers, retain and expand paying members and customers, encourage
additional spending by our customers, continue developing innovative technologies in response to user
demand, increase brand awareness through marketing and promotional activities, react to changes in user
access to and use of the internet, expand into new market segments, integrate new devices, platforms and
operating systems and take advantage of any growth in the relevant markets. We cannot assure you that we
will achieve any of the above.

To manage our growth and expansion, and to attain and maintain profitability, we anticipate that we
will need to implement a variety of new and upgraded operational and financial systems, procedures and
controls, including the improvement of our accounting and other internal management systems. We will
also need to further expand, train, manage and motivate our workforce and manage our relationships with
our paying members and customers. All of these endeavors involve risks and will require substantial
management efforts and skills and significant additional expenditures. Our further expansion may divert
our management, operational or technological resources from our existing business operations. In addition,
our expansion may require us to operate in new cities and towns in China, including a number of small
cities and towns in China, where we may have difficulty in satisfying local market demands and regulatory
requirements. We cannot assure you that we will be able to effectively manage our growth and expansion or
implement our future business strategies effectively, and failure to do so may materially and adversely affect
our business and results of operations.

Our business depends substantially on the continuing efforts of our executive officers and key employees,
and our business may be severely disrupted if we lose their services.

We currently depend on the continued services and performance of

the key members of our
management team, in particular Mr. Jinbo Yao, our chairman and chief executive officer. Mr. Yao is our
founder and his leadership has played an integral role in our growth. Our future success depends
substantially on the continued efforts of our executive officers and key employees. If one or more of our
executive officers or key employees were unable or unwilling to continue their service, we might not be able
to replace them in a timely manner, or at all, and our business may be severely disrupted, our financial
conditions and results of operations may be materially and adversely affected and we may incur additional
expenses to recruit, train and retain personnel. If any of our executive officers or key employees joins a
competitor or forms a competing company, we may lose users, know-how and key professionals and staff
members. Each of our executive officers and key employees has entered into an employment agreement
and a confidentiality and non-competition agreement with us. However, if any dispute arises between our
executive officers and key employees, on one hand, and us on the other, we cannot assure you that we
would be able to enforce these non-compete provisions in China, where these executive officers reside,
in light of uncertainties with the PRC legal system. See “— Risks Related to Doing Business in China —
Uncertainties in the interpretation and enforcement of PRC laws and regulations could limit the legal
protections available to you and us.”

If we are unable to attract, train and retain qualified personnel, our business may be materially and
adversely affected.

Our future success depends, to a significant extent, on our ability to attract, train and retain qualified
personnel, particularly management, product, research, developing and marketing personnel with expertise
in the online marketing industry. Our field sales and customer service teams are also critical to maintaining

11

the quality of our services as they interact with business users on a regular basis. We must continue to
attract qualified personnel at a fast pace to keep up with our growing user base and the scale of our
operations. Since our industry is characterized by high demand and intense competition for talent, there can
be no assurance that we will be able to attract or retain qualified staff or other highly skilled employees that
we will need to achieve our strategic objectives. As we are still a relatively young company, our ability to
train and integrate new employees into our operations may not meet the growing demands of our business.
If we are unable to attract, train, and retain qualified personnel, our business may be materially and
adversely affected.

We have incurred significant costs on a variety of marketing efforts, including significant advertising
expenses, designed to attract users, and some marketing campaigns and methods may turn out to be
ineffective.

We have invested significantly in marketing to promote public awareness of our platforms, enhance our
including incurring RMB2.0 billion, RMB2.1 billion and
brand recognition and drive user growth,
RMB3.3 billion in advertising expenses in 2016, 2017 and 2018, respectively. Such advertising expenses
represented 41.3%, 40.0% and 48.2% of our total sales and marketing expenses and 26.9%, 20.7% and
25.2% of our revenues in the corresponding periods. Our marketing activities may not be well received by
users and may not attract the additional traffic that we anticipated. The evolving marketing approaches and
tools require us to enhance our marketing approaches and experiment with new marketing methods to keep
pace with industry developments and user preferences. However, tracking the return on investment of
online and offline advertising and user acquisition expenses requires complex data tracking technology,
involves certain assumption and estimate in the calculation and is typically retrospective with historic data.
Failure to refine our existing marketing approaches or to introduce new effective marketing approaches in a
cost-effective manner could reduce our market share, cause our revenues to decline and negatively impact
our profitability.

Any damage to our reputation and brands or failure to enhance our brand recognition may materially and
adversely affect our business, financial condition and results of operations.

Our major brands include 58.com, Ganji, Anjuke, Zhuan Zhuan and 58 Town. We believe that the
market recognition and reputation of our brands have significantly contributed to the success of our
business. Maintaining and enhancing our brands is critical to our success and ability to compete. Many
factors, some of which are beyond our control, may negatively impact our brand and reputation, such as:

•

•

•

any failure to maintain a pleasant and reliable experience for users as their preferences evolve and
as we expand into new services;

any decrease in brand awareness among our existing and potential users; and

any negative publicity about us or user experience in general, including any actual or perceived
security or product or service quality problems involving online marketing service providers in
China.

Although all of our paying users and a growing number of registered users go through certain
verification procedures, fraudulent transactions and sale of counterfeit or pirated, as well as faulty or
defective, items through our online platforms have occurred in the past and may occur in the future. In the
past, Chinese media reported some incidents of consumers having unpleasant experiences with services on
our platform or offline experiences with service providers selected from our online platform and accused us
of failure to safeguard consumer rights on our platforms. Even though we have been increasing investment
and capability in improving the platform information quality and enhancing the standards of services
provided offline, these incidents and any similar incidents or true or untrue claims of such incidents could
continue to happen and harm our reputation, impair our ability to attract and retain users and grow our
base of paying customers. If we are unable to maintain a good reputation, further enhance our brand
recognition, continue to develop our user loyalty and increase positive awareness of our platforms, our
results of operations may be materially and adversely affected.

12

In addition, any claims or negative publicity about our company, our services, our employees, our
business practices, regardless of their veracity, could harm our brand image and in turn adversely affect our
business and results of operations. We cannot assure you that we will be able to defuse negative publicity to
the satisfaction of our investors, users, customers and business partners. From time to time, there have been
claims or negative publicities about our company and our business practice, which adversely affected our
public image and reputation during the period of such negative publicities. Intense negative publicities may
divert our attention and may adversely impact our business, and we cannot assure you that our brands,
public image and reputation will not be materially and adversely affected.

We derive a significant portion of our revenues from five of China’s major cities and we face market risk
due to our concentration in these major urban areas.

We typically generate more revenues from big cities than from smaller ones. In particular, we derive a
significant portion of our revenues from five of China’s major cities: Beijing, Shanghai, Shenzhen,
Guangzhou and Chengdu. Even though revenues from five major cities as a percentage of the total revenues
have been decreasing, we expect these five cities to continue to be important sources of revenues in all of
our content categories. If any of these major cities experience events that negatively impact the internet
industry, such as a serious economic downturn or contraction, a natural disaster, slower economic growth
or adverse governmental policies, demand for our services and our revenues and profitability could be
materially reduced. Any of these cities may experience decreases in demand for services related to specific
content categories on our platforms, such as real estate or automotive, due to local policies, regulations or
economic conditions. In addition, if a competitor, including a local competitor whose business focuses on
one of these cities, were to gain significant market share in any of these cities, our revenues may be
materially and adversely affected.

If internet search engines’ ranking methodologies are modified or our search result page rankings decline
for other reasons, our user traffic could decrease.

Even though mobile apps have accounted for an increasing portion of our overall traffic, we still
depend in part on various internet companies to direct traffic to our platforms on PC and mobile browser
websites. Our ability to maintain the number of visitors directed to our platforms is not entirely within our
control. Our competitors’ search engine optimization efforts may result in their platforms receiving a higher
search result page ranking than ours, or internet companies could revise their methodologies in an attempt
to improve their search results, which could adversely affect the placement of our search result page
ranking. If internet companies modify their search algorithms in ways that are detrimental to our user
growth or in ways that make it harder for our users to find our platforms, or if our competitors’ search
engine optimization efforts are more successful than ours, our overall growth in user traffic could slow
down or decrease, and we could lose existing users. Our platforms have experienced fluctuations in search
result rankings in the past, and we anticipate similar fluctuations in the future. Any reduction in the number
of users directed to our platforms would harm our business and results of operations.

The proper functioning of our platforms, network infrastructure and information technology systems is
essential to our business, and any failure to maintain the satisfactory performance, security and integrity
of our systems will materially and adversely impair our ability to provide services and affect our business,
reputation, financial condition and results of operations.

The proper functioning of our platforms is essential to our business. Specifically, the satisfactory
performance, reliability and availability of our platforms and mobile apps, our transaction-processing
systems and our network infrastructure are critical to our success and our ability to attract and retain users
and provide adequate services. Our revenues depend on the user traffic on our platforms and the volume of
activities that traffic creates.

In addition, our ability to provide consumers and business users with a high-quality online experience
depends on the continuing operation and scalability of our network infrastructure and information
technology systems. The risks we face in this area include:

•

our systems are potentially vulnerable to damage or interruption as a result of earthquakes,
floods, fires, extreme temperatures, power loss, telecommunications failures, technical error,
computer viruses, hacking and similar events;

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•

•

we may encounter problems when upgrading our systems or services and undetected programming
errors could adversely affect the performance of the software we use to provide our services. The
development and implementation of software upgrades and other improvements to our internet
services is a complex process, and issues not identified during pre-launch testing of new services
may only become evident when such services are made available to our entire user base; and

we rely on servers, data centers and other network facilities provided by third parties, and the
limited availability of third-party providers with sufficient capacity to house additional network
facilities and broadband capacity in China may lead to higher costs or limit our ability to offer
certain services or expand our business. In particular, electricity, temperature control or other
failures at the data centers we use may adversely affect the operation of our servers or result in
service interruptions or data loss.

These and other events in the past occasionally led to and may in the future lead to interruptions,
decreases in connection speed, degradation of our services or the permanent loss of user data and uploaded
content. Any system interruptions caused by telecommunications failures, computer viruses, or hacking or
other attempts to harm our systems that result in the unavailability of our platforms and mobile apps or
reduced performance would reduce the attractiveness of the services offered on our online platforms. If we
experience frequent or persistent service disruptions, whether caused by failures of our own systems or
those of third-party service providers, our reputation or relationships with our users may be damaged and
our users may switch to our competitors, which may have a material adverse effect on our business, financial
condition and results of operations.

Our operations depend on the performance of the internet infrastructure, the fixed telecommunications
networks and certain cloud service providers in China.

Almost all access to the internet in China is maintained through state-owned telecommunication
operators under the administrative control and regulatory supervision of the Ministry of Industry and
Information Technology, or
the MIIT. Moreover, we primarily rely on a limited number of
telecommunication service providers and cloud service providers to provide us with data communications
capacity through local telecommunications lines and internet data centers to host our servers. We have
limited access to alternative networks or services in the event of disruptions, failures or other problems with
the PRC internet infrastructure or the fixed telecommunications networks provided by telecommunication
service providers or cloud service providers. With the expansion of our business, we may be required to
upgrade our technology and infrastructure or those of third-party telecommunication or cloud service
providers to keep up with the increasing traffic on our platforms. We cannot assure you that the internet
infrastructure and the fixed telecommunications networks in China will be able to support the demands
associated with the continued growth in internet usage.

In addition, we have no control over the costs of the services provided by telecommunication or cloud
service providers. If the prices we pay for those services rise significantly, our results of operations may be
materially and adversely affected. Furthermore, if internet access fees or other charges to internet users
increase, our user traffic may decline and our business may be harmed.

We rely on WeChat and other third-party payment service providers to conduct payment processing and
escrow services on our platforms. If those services are limited, restricted, curtailed or degraded in any way
or become unavailable to us or our users for any reason, our business may be materially and adversely
affected.

Our users make payments through a variety of methods, including payment through our third-party
online payment service partners, such as WeChat. For example, the C2C payment solution for Zhuan
Zhuan is a WeChat payment-based escrow payment process co-developed by 58 and Tencent. This is a
convenient and secure payment method with an escrow payment process and is critical to our platforms like
Zhuan Zhuan. These services are critical to our platforms like Zhuan Zhuan. We rely on the convenience
and ease of use that WeChat provides to our users. If the quality, utility, convenience or attractiveness of
WeChat’s services declines for any reason, the attractiveness of our platforms could be materially and
adversely affected.

14

Business involving online payment services is subject to a number of risks that could materially and
adversely affect third-party online payment service providers’ ability to provide payment processing and
escrow services to us, including:

•

•

•

•

•

•

•

dissatisfaction with these online payment services or decreased use of their services by users and
merchants;

increasing competition, including from other established Chinese internet companies, payment
service providers and companies engaged in other financial technology services;

changes to rules or practices applicable to payment systems that link to third-party online
payment service providers;

breach of users’ personal information and concerns over the use and security of information
collected from buyers;

service outages, system failures or failures to effectively scale the system to handle large and
growing transaction volumes;

increasing costs to third-party online payment service providers, including fees charged by banks
to process transactions through online payment channels, which would also increase our costs of
revenues; and

failure to manage funds accurately or loss of funds, whether due to employee fraud, security
breaches, technical errors or otherwise.

In addition, certain commercial banks in China impose limits on the amounts that may be transferred
by automated payment from customers’ bank accounts to their linked accounts with third-party payment
services. Although we believe the impact of these restrictions has not been and will not be significant in
terms of the overall volume of payments processed for our China retail platforms, and automated payment
services linked to bank accounts represent only one of many payment mechanisms that consumers may use
to settle transactions, we cannot predict whether these and any additional restrictions that could be put in
place would have a material adverse effect on our platforms.

In addition, we cannot assure you that we will be successful to enter into and maintain amicable
relationships with online payment service providers. Identifying, negotiating and maintaining relationships
with these providers require significant time and resources. They could choose to terminate their
relationships with us or propose terms that we cannot accept. In addition, these service providers may not
perform as expected under our agreements with them, and we may have disagreements or disputes with
such payment service providers, any of which could adversely affect our brand and reputation as well as our
business operations.

We may be subject to liability for placing advertisements with content that is deemed inappropriate or
misleading.

In July 2016, the State Administration for Industry and Commerce of the People’s Republic of China
(currently known as State Administration for Market Regulation, or the SAMR), promulgated the Interim
Administrative Measures for Internet Advertisements, or the Interim Measures, which became effective on
September 1, 2016. The Interim Measures provide for, among other things, a more detailed definition of
online advertising and the obligations and liabilities of online adverting operators and distributors. Certain
parts of our business which were not specified as forms of advertising under previous regulations, such as
priority listing in the yellow page business may now be deemed as online advertising business under the
Interim Measures and subject to the Interim Measures and other PRC advertising laws and regulations.

The PRC advertising laws and regulations,

including the Interim Measures, prohibit advertising
operators and distributors from producing, distributing or publishing any advertisement with content that
violates PRC laws and regulations, impairs the national dignity of the PRC, involves designs of the PRC
national flag, national emblem or national anthem or the music of the national anthem, is considered
reactionary, obscene, superstitious or absurd, is fraudulent, or disparages similar products. We, as a
platform for online classifieds and listings, have higher obligations with respect to the advertisements placed
on our platforms than to other information posted on our platforms. For example, under the Interim

15

Measures,
internet advertisement shall be labeled visibly and distinguishably as “advertisement” for
identification by the consumers. We are obligated to monitor the advertising content and examine the
supporting documents for advertisements provided by advertisers to ensure that the content is accurate and
in compliance with applicable law. In addition, where a special government review is required for specific
categories of advertisements before posting, we are obligated to confirm that such review has been
performed and approval, if required, has been obtained. We are also required to employ personnel familiar
with the advertising laws to review advertisements or set up a special Internet advertisement review
department. We have adopted policies and procedures and have provided training to our content review
team to ensure our compliance with these new measures. However, PRC advertising laws and regulations do
not provide clear guidance on the content standards. If we are found in violation of these regulations, we
will be subject to penalties such as fines and confiscation of advertising income. We may also be ordered to
cease dissemination of the advertisements. In circumstances involving serious violations, the SAMR or its
local branches has the authority to suspend the violators’ advertising business or revoke the violators’
business licenses. Furthermore, we may be subject to claims by consumers misled by advertisements placed
on our platforms.

We may be held liable to third parties for information or content displayed on, retrieved from or linked to
our platforms, which could harm our reputation and business.

Our online marketing services enable users to post local business or service information, generate
content, market products and services, conduct business and engage in various other online activities.
Claims may be brought against us for defamation,
libel, negligence, copyright, patent or trademark
infringement, tort (including personal injury), fraud, other unlawful activity or other theories and claims
based on the nature and content of information to which we link or that may be posted on our platforms,
generated by our users, or delivered or shared hypertext links to third-party platforms, or video or image
services, if appropriate licenses and/or third-party consents have not been obtained. Third-parties have
sought, and they may in the future seek to assert claims against us alleging unfair competition or violations
of privacy rights or failure to maintain the confidentiality of user data. Our defense of any such actions
could be costly and involve significant time and attention of our management and other resources.

We are also regularly approached and asked to remove content uploaded by users on the grounds of
alleged copyright or personal rights infringement. In such cases, we investigate the claims and remove any
uploads that appear to infringe the rights of a third-party after our reasonable investigation and
determination. Our corporate policy requires a user to enter into a user agreement in the registration
process before posting any content on our platforms. Pursuant to the user agreement, a user makes certain
representations and warranties relating to the user generated content on our platforms. See “Item 4.
Information on the Company — B. Business Overview — Content Management and Monitoring.”
However, we have been and in the future may be subject to intellectual property infringement claims or
other allegations by third parties for services provided or content displayed on our platforms. Although we
believe that we will have recourse to indemnification from alleged infringing users on the basis of the user
agreement, such right to recourse is subject to the enforcement mechanism of PRC legal system, which may
not be effective. Our data security team also screens our platforms to eliminate content that we believe may
infringe copyrights. Although our internal policy, terms of our user agreements and the screening system
are designed to help limit the occurrences and impact of infringing activities, they may not be effective in
eliminating such occurrences or dissemination of infringing materials on our platforms.

Pursuant to PRC national and Beijing local regulations and judicial interpretations, online service
providers that provide information storage space for users to upload works or link services may be held
liable for damages if such providers know or have reason to know that the works uploaded or linked
infringe others’ copyrights. The Supreme People’s Court of China promulgated a judicial interpretation on
infringement of the right of dissemination through internet in December 2012. This judicial interpretation,
like certain court rulings and certain other judicial interpretations, provides that the courts will place the
burden on internet service providers to remove not only links or contents that have been specifically
mentioned in the notices of infringement from right holders, but also links or contents they should have
known to contain infringing content. This interpretation could subject us and other online service providers
to significant administrative burdens and litigation risks.

16

Privacy concerns relating to our products and services and the use of user information could damage our
reputation, deter current and potential users and customers from using our products and services, and
negatively impact our business.

Concerns about

information or other
the collection, use, disclosure or security of personal
privacy-related matters, even if unfounded, could damage our reputation, cause us to lose users and
customers and adversely affect our operating results. While we strive to comply with applicable data
protection laws and regulations, as well as our own posted privacy policies and other obligations we may
have with respect to privacy and data protection, the failure or perceived failure to comply may result, and
in some cases has resulted, in inquiries and other proceedings or actions against us by government agencies
or others, as well as negative publicity and damage to our reputation and brand, each of which could cause
us to lose users and customers, which could have an adverse effect on our business.

Any systems failure or compromise of our security that results in the unauthorized access to or release
of our users’ or customers’ data could significantly limit the adoption of our products and services, as well
as harm our reputation and brand and, therefore, our business. We strictly limit third-parties’ access to user
privacy and user data, and we expend significant resources on technology and product development to
protect against leakage of user information and other security breaches. Nonetheless, given its great
commercial value, our user data may still be misused by third-parties, which could expose us to legal and
regulatory risks and seriously harm our business.

The PRC regulatory and enforcement regime with regard to data security and data protection is
evolving. On November 7, 2016, the Standing Committee of the National People’s Congress issued the
Cyber Security Law, which came into effect on June 1, 2017. The Cyber Security Law sets high requirements
for the operational security of facilities deemed to be part of the PRC’s “critical information infrastructure”
and the security protection obligations of the operators of the “critical information infrastructure.” In
Hong Kong, however, the Hong Kong Personal Data Ordinance provides that an internet company may not
collect information about its users, analyze the information for a profile of the user’s interests and sell or
transmit the profiles to third parties for direct marketing purposes without the user’s consent. In the
European Union, or EU, the General Data Protection Regulation, or GDPR, which came into effect on
May 25, 2018, present increased challenges and risks in relation to policies and procedures relating to data
collection, storage, transfer, disclosure, protection and privacy, and will impose significant penalties for
non-compliance, including for example, penalties calculated as a percentage of global revenue under the
GDPR. Since the GDPR only came into effect recently, the potential risks associated with non-compliance
therewith are uniquely difficult to predict. Other jurisdictions may have similar prohibitions. New laws or
regulations concerning data protection, or the interpretation and application of existing consumer and data
protection laws or regulations, which is often uncertain and in flux, may be inconsistent with our practices.
If so, in addition to the possibility of fines, this could result in an order requiring that we change our
practices, which could have an adverse effect on our business and operating results. Complying with new
laws and regulations could cause us to incur substantial costs or require us to change our business practices
in a manner materially adverse to our business.

We could be liable for any breach of security relating to the third-party online payment platforms we use,
and concerns about the security of internet transactions could damage our reputation, deter current and
potential users from using our online platforms and have other adverse consequences to our business.

Users may conduct transactions on our online platforms through third-party online payment
platforms. In these online payment transactions, secured transmission of confidential information, such as
customers’ credit card numbers and expiration dates, personal information and billing addresses, over
public networks is essential to maintain consumer confidence. In addition, we expect that an increasing
amount of our sales and transactions conducted on our online platforms will be conducted over the internet
as a result of the growing use of online payment platforms. As the prevalence of using online payment
methods increases, associated online crimes will likely increase as well. Our current security measures and
those of the third-party online payment platform service providers may not be adequate. We must be
prepared to increase and enhance our security measures and efforts so that our users have confidence in the
reliability of the online payment platforms that we use, which will impose additional costs and expenses and
may still not guarantee complete safety. In addition, we do not have control over the security measures of

17

our third-party online payment platform service providers. Security breaches of the online payment
platforms that we use could expose us to litigation and possible liability for failing to secure confidential
user information and could, among other things, damage our reputation.

A significant barrier to financial transactions or other electronic payment processing platforms over
the internet in general has been public concern over the security of online payments. If these concerns are
not adequately addressed, they may inhibit the growth of paid online services generally. If an internet or
mobile network security breach were to occur and get publicized, the perceived security of the online
payment platforms may be damaged, and users concerned about the security of their transactions may
become reluctant to purchase our services even if the publicized breach did not involve payment platforms
or methods used by us.

If any of the above were to occur and damage our reputation or the perceived security of the online
payment platforms that we use, we may lose users and user traffic, and users may be discouraged from
purchasing our services, which may have an adverse effect on our business. Any significant reduction in user
traffic could lead to lower revenues from membership and online marketing services.

We may not be able to successfully halt the operations of websites that aggregate our data as well as data
from other companies, including social networks, or “copycat” websites that have misappropriated our
data in the past or may misappropriate our data in the future.

From time to time, third parties have misappropriated our data through website scraping, robots or
other means and aggregated this data on their websites. In addition, “copycat” websites have
misappropriated data on our platforms and attempted to imitate our brand or the functionality of our
platforms. We have been increasing our investment and research in our technology to detect such behavior.
When we have become aware of such websites, we have taken measures to halt such conduct. However, we
may not be able to detect all such websites in a timely manner and the measures we take may be insufficient
to stop their conduct. In those cases, our available remedies may not be adequate to protect us against such
websites. Regardless of whether we can successfully enforce our rights against these websites, any measures
that we may take could require us to expend significant financial or other resources.

We may not be able to prevent others from unauthorized use of our intellectual property, which could harm
our business and competitive position.

that are material

We regard our trademarks, service marks, domain names, trade secrets, proprietary technologies and
similar intellectual property as critical to our success, and we rely on trademark law, trade secret protection
and confidentiality and license agreements with our employees, partners and others to protect our
proprietary rights. As of March 31, 2019, we and our consolidated variable interest entities had registered
40 domain names
including www.58.com, www.58.com.cn,
to our business,
www.ganji.com, www.ganji.com.cn, www.anjuke.com and www.anjuke.cn, and 1,455 trademarks in China,
excluding those relating to 58 Home. However, trademarks may also be invalidated, circumvented or
challenged. For example, under PRC law, certain graphics may not be registered as a trademark and if a
registered trademark is found to violate such prohibition, the relevant authority can invalidate the
trademark; third parties may challenge such registered trademarks and apply to the authority for
invalidation. In addition, if a registered trademark is identical or similar to a well-known trademark or
prejudices the existing right obtained by others, it may be invalidated by the relevant authority upon request
by the right holder. Trade secrets are difficult to protect, and our trade secrets may be leaked or otherwise
become known or be independently discovered by competitors. Confidentiality agreements may be
breached, and we may not have adequate remedies for any breach.

It is often difficult to enforce intellectual property rights in China. Even where adequate laws exist in
China, it may not be possible to obtain prompt and equitable enforcement of such laws, or to obtain
enforcement of a court judgment or an arbitration award delivered in another jurisdiction, and accordingly,
we may not be able to effectively protect our intellectual property rights in China. Policing any
unauthorized use of our intellectual property is difficult and costly and the steps we have taken may be
inadequate to prevent the misappropriation of our technologies.

18

Spammers and malicious applications may make our services less user-friendly and discourage users from
using our platforms or services.

Spammers may use our platforms and services to send targeted and untargeted spam messages to users,
which may embarrass or annoy users and make usage of our platforms and services more time-consuming
and less user-friendly. As a result, our users may use our services less or stop using them altogether. As part
of fraudulent spamming activities, spammers typically create multiple user accounts, such as accounts being
set-up for the purposes of sending spam messages. Although we have technologies and employees that
attempt to identify and delete accounts created for spamming purposes, we are not able to eliminate all
spam messages from being sent on our platforms.

We may be subject to intellectual property infringement claims or other allegations by third parties for
services we provide or for information or content displayed on, retrieved from or linked to our platforms,
or distributed to our users, which may materially and adversely affect our business, financial condition and
prospects.

Internet, technology and media companies are frequently involved in litigation based on allegations of
infringement of intellectual property rights, unfair competition, invasion of privacy, defamation and other
violations of other parties’ rights. The validity, enforceability and scope of protection of intellectual
property rights in internet-related industries, particularly in China, are uncertain and still evolving. We face,
from time to time, and expect to face in the future, allegations that we have infringed the trademarks,
copyrights, patents and other intellectual property rights of third parties, including our competitors, or
allegations that we are involved in unfair competition against our competitors. As we face increasing
competition and sometimes have to take defensive measures in response to competitive pressure and as
litigation become more common in China in resolving commercial disputes, we face a higher risk of being
the subject of intellectual property infringement and unfair competition claims. Intellectual property and
unfair competition claims and litigation may be expensive and time-consuming to investigate and defend,
and may divert resources and management attention from the operation of our business. Such claims, even
if they do not result in liability, may harm our reputation. Any resulting liability or expenses, or changes
required to be made to our platforms to reduce the risk of future liability, may have a material adverse effect
on our business, financial condition and prospects.

We utilize software that selectively identifies classified information listings on other platforms in
certain content categories for which our certification procedure is not required and replicates such listings
on our platforms. These replicated listings are not given individualized registered user accounts and are not
counted as listings for purposes of calculating the listings per day posted by our users as disclosed in this
annual report. If an original poster wants to delete a replicated listing on our platforms, the poster can
either use our online self-help functions or contact our customer service online to delete the listing. We do
not explicitly indicate the replicated listings on our platforms, although we notify our users of the replicated
nature of the listings upon inquiry. We believe this is a widespread practice in our industry in China.
However, the practice may be deemed to be in violation of the PRC Anti-Unfair Competition Law. If other
market participants bring legal claims against us for conducting unfair competition, we may be held liable
by the court and be required to pay damages to the plaintiffs equal to the losses suffered by the market
participants as a result of the unfair competition practices or, if it is difficult to calculate the losses, equal to
the aggregate profits earned through the unfair competition practices and the reasonable expenses incurred
by the plaintiffs to investigate the unfair competition practices. We have never generated revenue from
replicated listings. In addition, if the replicated listings are protected under copyright law, the practice of
replicating listings may be deemed to be copyright infringement. In such case, we may be required to cease
the act of infringement, eliminate any influence caused, apologize to and pay damages to the copyright
owners and be subject to penalties including confiscation of illegal gains and imposition of fines by the
relevant governmental authorities. In addition, we have from time to time been the subject of critical media
coverage due to this practice, which could harm our reputation and business.

19

Strategic acquisition of businesses and assets, and the subsequent integration of newly acquired businesses
into our own, create significant challenges that may have a material adverse effect on our business,
reputation, results of operations and financial condition.

Since our IPO in October 2013, we have made a number of acquisitions and investments, two of which
are most significant in value. In March 2015, we acquired Anjuke, a major online real estate listing platform
in China, through the purchase of a 100% equity interests in Anjuke Inc., a company incorporated under
the laws of the Cayman Islands, for 4.8 million newly issued Class A ordinary shares of our company and
US$160.2 million in cash. We also issued 0.2 million fully vested restricted share units of our company to
former Anjuke employees as part of the share consideration.

In September 2017, Ganji, another major online classifieds platform in China, became our wholly
owned subsidiary through a series of transactions. In April 2015, we acquired less than 50% equity stake in
Ganji, for 34.0 million newly issued Class A ordinary shares of our company and US$412.2 million in cash.
Concurrently with this acquisition, we issued 15.4 million Class A ordinary shares to Tencent for
US$400.0 million. Later in 2015, we committed an aggregate of 46.5 million newly issued ordinary shares
and US$406.7 million in cash to several private equity funds as a limited partner. These funds, together with
Tencent, acquired all the remaining equity interests in Ganji in August 2015. Since August 6, 2015, we
started to consolidate the financial results of Ganji in accordance with U.S. GAAP on the basis of our
equity stake in Ganji as well as our controlling financial interests under the voting interest model over these
funds. We also transferred an aggregate of 4.4 million fully vested restricted share units of our company
and approximately US$51.0 million in cash to former Ganji employees as part of the total consideration of
step acquisition of Ganji. In September 2017, these funds distributed all their equity interests in Ganji to
their respective limited partners, and we acquired those equity interests as well as the remaining equity
interests in Ganji held by Tencent.

The addition of Anjuke has strengthened our market position in the online secondary property sales
markets and has allowed us to enter the primary home sales market. The acquisition of Ganji and our
subsequent business cooperation and integration have allowed us to increase our market share in the job,
real estate, yellow page local services, used car and used goods categories and better control marketing costs
and expenses. The integration of Ganji and Anjuke has largely been completed and we gradually realized
more synergies. However, Anjuke and Ganji continue to be separate consumer-facing platforms and have
their own respective user bases and paying business user networks that might not overlap much with those
of 58, even though the paying user related services have been integrated or being integrated in most content
categories. We might experience unexpected loss of users and customers from the integration after our
acquisition or investment. These acquisitions and investments expose us to potential risks, including risks
associated with unforeseen or hidden liabilities, diversion of management attention and resources from our
existing business and inability to generate sufficient revenues to offset the costs and expenses of the
acquisition or investment.

Other than Anjuke and Ganji, we have made various other acquisitions and investments since our IPO
in 2013. For example, in June 2018, we acquired a minority stake of approximately 8.3% in 5I5J Holding
Group Co., Ltd., or 5I5J, a major secondary and rental brokerage company in China, for a consideration of
approximately RMB1.1 billion in cash. If we fail to integrate these acquired businesses or the companies in
which we invested fail to grow as we expect or continue to generate losses, we may experience losses in our
acquisitions and investments.

If we are presented with appropriate opportunities in the future, we may acquire or invest in additional
businesses or assets that are complementary to our business. However, strategic acquisitions and the
subsequent integration of new businesses and assets into our own would require significant attention from
our management and could result in a diversion of resources from our existing business, which in turn
could have an adverse effect on our business operations. In addition, acquisitions could result in potential
dilutive issuances of equity securities, use of substantial amounts of cash, and exposure to potential
ongoing financial obligations and unforeseen or hidden liabilities of the acquired businesses. The cost and
duration of, and difficulties in, integrating newly acquired businesses and managing a larger overall business
could also materially exceed our expectations. Moreover, we may not be able to achieve our intended
strategic synergies and may record substantial impairment charges to goodwill, if we fail to successfully
integrate the newly acquired businesses or manage a larger business. Our equity investees may generate

20

significant losses, a portion of which will be shared by us in accordance with U.S. GAAP. In addition, we
may incur impairment losses if the financial or operating results of those investees fail to meet the
expectations. Any such negative developments could have a material adverse effect on our business,
reputation, results of operations and financial condition.

Future strategic alliances, acquisitions or business disposals may have a material and adverse effect on our
business, reputation and results of operations.

We may enter into strategic alliances with various third parties to further our business purposes from
time to time. Strategic alliances with third parties could subject us to a number of risks, including risks
associated with sharing proprietary information, non-performance by the counter-party, and an increase in
expenses incurred in establishing new strategic alliances, any of which may materially and adversely affect
our business. In addition, to the extent the strategic partner suffers negative publicity or harm to their
reputation from events relating to their business, we may also suffer negative publicity or harm to our
reputation by virtue of our association with such third parties, and we may have little ability to control or
monitor their actions.

Investments and acquisitions and the subsequent integration of new assets and businesses into our own
require significant attention from our management and may divert resources from our existing business,
which in turn could have an adverse effect on our business operations. Invested or acquired assets or
businesses may not generate the financial results we expect and may adversely affect our results of
operations. Furthermore, investments and acquisitions could result in the use of substantial amounts of
cash, potentially dilutive issuances of equity securities, the occurrence of significant goodwill impairment
charges, amortization expenses for other intangible assets and exposure to potential unknown liabilities of
the acquired businesses. Moreover, the costs of
identifying and consummating acquisitions may be
significant.

Furthermore, the legal requirements on acquisitions by us and our PRC subsidiaries are different from
acquisitions by our consolidated variable interest entities. Most importantly, if we or our PRC subsidiaries
acquire any domestic companies in China, such acquisition will be subject to PRC laws and regulations on
foreign investment. We and our PRC subsidiaries are restricted or prohibited from directly acquiring
interests in companies in certain industries under PRC laws and regulations. See “Item 4. Information on
the Company — B. Business Overview — Regulation — Regulations on Value-Added Telecommunication
Services.” Our consolidated variable interest entities are not subject to PRC laws and regulations on foreign
investment and may acquire PRC companies operating in industries where foreign investments are restricted
or prohibited. However, there are uncertainties with respect to the interpretation and application of PRC
laws and regulations regarding indirect foreign investments in such industries. See “— Risks Related to Our
Corporate Structure and Restrictions on Our Industry — Substantial uncertainties and restrictions exist
with respect to the interpretation and application of PRC laws and regulations relating to online commerce
and the distribution of internet content in China. If the PRC government finds that the structure we have
adopted for our business operations does not comply with PRC laws and regulations, we could be subject to
severe penalties, including the shutting down of our platforms.”

On December 31, 2015, we divested our controlling ownership stake in Che Hao Duo (formerly known
as Guazi), a subsidiary that operated our C2C used car trading platform, to Mr. Mark Haoyong Yang,
ex-founder and ex-CEO of Ganji and co-chairman of our board of directors at the time. We had a 45.6%
stake in Guazi immediately after the spin-off, and have deconsolidated the financial results of Guazi from
ours in accordance with U.S. GAAP since then. As a result of this transaction, we reduced the pressure on
our cash flows and profitability, and were able to better focus on our core classifieds business. In addition,
we expected that a more independent Che Hao Duo would grow its business faster with support from new
investors. They have conducted several rounds of private equity financing since December 2015. As of
December 31, 2018, we held approximately 19.1% equity interests in Che Hao Duo on fully diluted basis.
On February 28, 2019, we entered into a definitive agreement to sell certain percentage of our equity stake
in Che Hao Duo, to a third-party investor for a total purchase price of US$713.6 million. The completion
of the transaction is subject to certain closing conditions. Following the closing of the transaction, we will
continue to hold approximately 8.0% equity interests in Che Hao Duo. As of the date of this report, the
transaction has not yet been fully completed yet. We have received US$90 million as part of the cash
consideration.

21

We may dispose of other businesses that we control, particularly ones that are not closely related to our
core focus areas or might require more resources or financial capital than we can allocate to them. These
decisions are largely based on our management’s assessment of the business models and likelihood of
success of these businesses. Our judgment could be inaccurate and divesting ownership of these businesses
might negatively affect our operations or long-term value.

We may not be able to maintain profitability.

We incurred losses in 2015 and 2016, but made profits in 2017 and 2018. Our loss in 2015 was
attributable to increased competition and the fact that we had new initiatives such as 58 Daojia Inc., or
58 Home, a mobile-based closed-loop transactional platform for home services, and Guazi.com Inc., or
Guazi, a subsidiary that operated our consumer-to-consumer (C2C) used car trading platform, that were
still in early stages of development. We have ceased consolidating 58 Home’s financial results in our
consolidated financial statements since its completion of Series A equity financing round on November 27,
2015, and we divested Guazi on December 31, 2015. However, as we account for 58 Home as our equity
investee, we share our portion of its income or loss. We may also decide to provide additional capital to
support our incubated businesses. In 2016, our net loss primarily resulted from our share of 58 Home’s loss.

Our future profitability may also be significantly impacted by the success of our recent and new service
and product offerings, such as our new mobile apps. If competition in these new services intensifies in
China, we may choose to invest heavily to gain or protect market share, which may adversely affect our
profitability. We expect that we will continue to incur marketing and sales, research and development and
other expenses to launch new services and grow our user base, which may affect our profitability and
), which
operating cash flow in the future. For example, we launched a new mobile app, Zhuan Zhuan (
), a rural version of 58
targets the C2C used goods market in 2015. We also launched 58 Town (58
targeting the rural population in 2017. We have invested, and may continue to invest, in the marketing of
Zhuan Zhuan, 58 Town and our other new service and product offerings. Our results of operations will be
adversely affected if our new product initiatives including Zhuan Zhuan, 58 Town and other services fail to
generate sufficient revenue to recoup our investment and expenses.

In addition, our ability to achieve or maintain profitability is affected by various factors that are
beyond our control. For example, our revenues and profitability depend on the continuous development of
the online marketing industry in China and business users’ allocation of more of their budgets to online
marketing services. We cannot assure you that online marketing services will become more widely accepted
in China or that business users will increase their spending on online marketing services.

If we are unsuccessful in addressing any of these risks and uncertainties, our business may be
materially and adversely affected and we may incur net loss in the future. If we are unable to maintain
positive operating cash flows, we may need to seek debt or equity financing or may cease to operate as a
going concern. Further equity financings may dilute our existing shareholders.

We may need additional capital, and the sale of additional ADSs or other equity securities could result in
additional dilution to our shareholders.

As of December 31, 2018, we had cash and cash equivalents and short-term investments totaling
RMB7.0 billion. Our ability to continue as a going concern is dependent on our ability to successfully
execute our business plan, which includes increasing revenues while controlling operating expenses, as well
as generating cash flows from operating activities and continuing to gain support from outside sources of
financing. We can adjust the pace of our operation expansion and control our operating expenses.
Although we believe that we have sufficient funds to meet our working capital requirements and debt
obligations in the ordinary course of business for the next 12 months from the date of this annual report,
we may require additional cash resources due to changed business conditions or other future developments,
including to make any investments or acquisitions we may decide to pursue or to pay down loans from
financial institutions. If these resources are insufficient to satisfy our cash requirements, we may seek to sell
additional equity or debt securities or obtain a credit facility. For example, in June 2014 and April 2015, we
issued 36.8 million ordinary shares at the equivalent of US$20.00 per ordinary share and 15.4 million
ordinary shares at the equivalent of US$26.00 per ordinary share, respectively, to a holding vehicle of
Tencent. The sale of additional equity securities could result in additional dilution to our shareholders. The

22

incurrence of indebtedness would result in increased debt service obligations and could result in operating
and financing covenants that would restrict our operations. It is uncertain whether financing will be
available in amounts or on terms acceptable to us, if at all.

If we fail to implement and maintain an effective system of internal controls, we may be unable to
accurately or timely report our results of operations or prevent fraud, and investor confidence and the
market price of our ADSs may be materially and adversely affected.

We are subject to reporting obligations under the U.S. securities laws. The SEC, as required under
Section 404 of the Sarbanes-Oxley Act of 2002, adopted rules requiring every public company to include a
management report on such company’s internal control over financial reporting in its annual report, which
contains management’s assessment of the effectiveness of the company’s internal control over financial
reporting. In addition, an independent registered public accounting firm must attest to and report on the
effectiveness of the company’s internal control over financial reporting. Our management has concluded
that our internal control over financial reporting was effective as of December 31, 2018. See “Item 15.
Controls and Procedures.”

However, if we fail to maintain effective internal control over financial reporting in the future, our
management and our independent registered public accounting firm may not be able to conclude that we
have effective internal control over financial reporting at a reasonable assurance level. This could in turn
result in the loss of investor confidence in the reliability of our financial statements and negatively impact
the trading price of our ADSs. Furthermore, we have incurred and may need to incur additional costs and
use additional management and other resources in an effort to comply with Section 404 of
the
Sarbanes-Oxley Act and other requirements going forward.

We have granted restricted share units and other share-based awards in the past and will continue to do so
in the future. We recognize share-based compensation expenses in our consolidated statement of
comprehensive income/(loss) in accordance with U.S. GAAP. Any additional grant of restricted
share units and other share-based awards in the future may have a material adverse effect on our results of
operation.

We adopted an employee stock option plan in 2010, or the 2010 Plan, and a share incentive plan in
2013, or the 2013 Plan, for the purpose of granting share-based compensation awards to employees,
directors and consultants to incentivize their performance and align their interests with ours. Under the
2010 Plan, we are permitted to issue options to purchase up to 20,173,225 ordinary shares. Under the 2013
Plan, we are authorized to grant options, restricted shares, restricted share units or other awards to
purchase up to 31,133,369 ordinary shares, consisting of 24,133,369 Class A ordinary shares and 7,000,000
Class B ordinary shares, including the automatic increase of 4,446,669 ordinary shares at the beginning of
2019 pursuant to the evergreen provision of the 2013 Plan. As of March 31, 2019, restricted share units to
receive and options to purchase an aggregate of 8,140,034 ordinary shares and 1,536,460 ordinary shares
were issued and outstanding under the 2013 Plan and 2010 Plan, respectively. 58 Home, our equity investee
accounted for under equity method, adopted a share incentive plan in 2015 and granted options and
restricted shares under that plan to certain employees of 58 Home and our company. In addition, Zhuan
Spirit Holdings Limited, or Zhuan Zhuan Holding, our consolidated subsidiary, adopted its 2017 Share
Incentive Plan, and granted restricted share units, options and restricted shares under that plan to certain
employees of Zhuan Zhuan Holding. See “Item 6. Directors, Senior Management and Employees —
B. Compensation.” We have granted substantial additional share-based awards in connection with our
acquisition of Ganji and may grant more as part of future acquisition and integrations of other companies.
As a result of these grants and potential future grants, we incurred in the past and expect to continue to
incur in future periods significant share-based compensation expenses. The amount of share-based
compensation expenses is based on the fair value of the share-based awards. We account for compensation
costs for all share-based awards using a fair-value based method and recognize expenses in our consolidated
statement of comprehensive income/(loss) in accordance with U.S. GAAP. The expenses associated with
share-based compensation will increase our net loss or decrease our net income, perhaps materially, and the
additional securities issued under share-based compensation plans will dilute the ownership interests of our
shareholders,
if we limit the scope of our share-based
compensation plan, we may not be able to attract or retain key personnel who are expected to be
compensated by incentive shares or options.

including holders of our ADSs. However,

23

We are subject to changing law and regulations regarding regulatory matters, corporate governance and
public disclosure that have increased both our costs and the risk of non-compliance.

We are subject to rules and regulations by various governing bodies, including, for example, the
Securities and Exchange Commission, which is charged with the protection of investors and the oversight
of companies whose securities are publicly traded, and the various regulatory authorities in China and the
Cayman Islands, and to new and evolving regulatory measures under applicable law. Our efforts to comply
with new and changing laws and regulations have resulted in and are likely to continue to result in,
increased general and administrative expenses and a diversion of management time and attention from
revenue-generating activities to compliance activities.

Moreover, because these laws, regulations and standards are subject to varying interpretations, their
application in practice may evolve over time as new guidance becomes available. This evolution may result
in continuing uncertainty regarding compliance matters and additional costs necessitated by ongoing
revisions to our disclosure and governance practices. If we fail to address and comply with these regulations
and any subsequent changes, we may be subject to penalty and our business may be harmed.

We have limited business insurance coverage.

Insurance companies in China currently do not offer as extensive an array of insurance products as
insurance companies do in more developed economies. Except for the property insurance, third-party
liability insurance, professional liability insurance, insurance for the protection of users, and certain other
insurance policies purchased by certain PRC entities in our group, we do not have any business liability or
disruption insurance to cover our operations. We have determined that the costs of insuring for these risks
and the difficulties associated with acquiring such insurance on commercially reasonable terms make it
impractical for us to have such insurance. Any uninsured occurrence of business disruption may result in
our incurring substantial costs and the diversion of resources, which could have an adverse effect on our
results of operations and financial condition.

Failure to renew our current leases or locate desirable alternatives for our facilities could materially and
adversely affect our business.

Our company corporate headquarters are located in office buildings we acquired in 2014 in Chaoyang
District, Beijing. All of the space was fully occupied as of December 31, 2018. We have purchased a smaller
office space in Tianjin in 2015 as well. However, outside of Beijing and Tianjin, all of our offices in the
other 50 cities and data centers were located on leased premises as of December 31, 2018. At the end of
each lease term, we may not be able to negotiate an extension of the leases and may therefore be forced to
move to different locations, or the rents we pay may increase significantly. This could disrupt our operations
and adversely affect our profitability. We compete with other businesses for premises with certain
characteristics or in desirable locations and some landlords may have entered into long-term leases with our
competitors for such premises. As a result, we may not be able to obtain new leases at desirable locations or
renew our existing leases on acceptable terms or at all, which could materially and adversely affect our
business.

Risks Related to Our Corporate Structure and Restrictions on Our Industry

Substantial uncertainties and restrictions exist with respect to the interpretation and application of PRC
laws and regulations relating to online commerce and the distribution of internet content in China. If the
PRC government finds that the structure we have adopted for our business operations does not comply
with PRC laws and regulations, we could be subject to severe penalties, including the shutting down of our
platforms.

Foreign ownership of internet-based businesses is subject to significant restrictions under current PRC
laws and regulations. The PRC government regulates internet access, the distribution of online information
and the conduct of online commerce through strict business licensing requirements and other government
regulations. These laws and regulations also include limitations on foreign ownership in PRC companies
that provide internet content distribution services. The State Council amended the Provisions on
Administration of Foreign Invested Telecommunications Enterprises in February 2016 under which foreign

24

investors are not allowed to own more than 50% of the equity interests in any entity providing value-added
telecommunication services. The Circular on Strengthening the Administration of Foreign Investment in
and Operation of Value-added Telecommunications Business, or the MIIT Circular, issued by the MIIT in
July 2006, reiterated the regulations on foreign investment in telecommunications businesses, which require
foreign investors to set up foreign-invested enterprises and obtain business operating licenses for internet
content provisions to conduct any value-added telecommunications business in China. Under the MIIT
Circular, a domestic company that holds an internet content provision license, or ICP license, is prohibited
from leasing, transferring or selling the license to foreign investors in any form, and from providing any
assistance, including providing resources, sites or facilities, to foreign investors that conduct value-added
telecommunications business illegally in China. Furthermore, the relevant trademarks and domain names
that are used in the value-added telecommunications business must be owned by the local ICP license holder
or its shareholders. Due to a lack of interpretation from MIIT, it is unclear what impact the MIIT Circular
will have on us or the other PRC internet companies that have adopted the same or similar corporate and
contractual structures as ours. Beijing 58 and certain other consolidated variable interest entities of us hold
ICP licenses, and own all domain names used in our value-added telecommunications businesses. Beijing 58
and certain other consolidated variable interest entities of us are also the owners of all registered
trademarks used in our value-added telecommunications businesses and are the applicants of all our
applications for registration of trademarks used for our value-added telecommunications businesses.

We are a Cayman Islands company and our PRC subsidiary, Wanglin, is considered a foreign invested
enterprise. To comply with PRC laws and regulations, we conduct our operations in China through a series
of contractual arrangements entered into among Wanglin, Beijing 58 and Beijing 58’s shareholders. As a
result of these contractual arrangements, we exert control over our Beijing 58 and its subsidiaries and
consolidate their financial results in our financial statements under U.S. GAAP. In addition, Tianjin
Zhuanzhuan World Technology Co., Ltd., or Tianjin Zhuanzhuan, entered into contractual arrangements
with Beijing Zhuanzhuan Spirit Technology Co., Ltd., or Beijing Zhuanzhuan, and Beijing Zhuanzhuan’s
shareholders. As a result of these contractual arrangements, Zhuan Spirit Holdings Limited, or Zhuan
Zhuan Holding, exert control over Beijing Zhuanzhuan. For a detailed description of these contractual
arrangements,
Information on the Company — C. Organizational Structure — Our
Contractual Arrangements.”

see “Item 4.

In the opinion of our PRC counsel, Han Kun Law Offices, our current ownership structure, the
ownership structure of our PRC subsidiaries and our consolidated variable interest entities, the contractual
arrangements relating to our consolidated variable interest entities, and, except as otherwise disclosed in
this annual report, our business operations, are not in violation of any existing PRC laws, rules and
regulations. There are, however, substantial uncertainties regarding the interpretation and application of
current or future PRC laws and regulations. In particular, on March 15, 2019, the National People’s
Congress approved the Foreign Investment Law, which will come into effect on January 1, 2020 and replace
the trio of existing laws regulating foreign investment in China, namely, the Sino-foreign Equity Joint
Venture Enterprise Law, the Sino-foreign Cooperative Joint Venture Enterprise Law and the Wholly
Foreign-invested Enterprise Law, together with their implementation rules and ancillary regulations. Under
the Foreign Investment Law, “foreign investment” refers to the investment activities directly or indirectly
conducted by foreign individuals, enterprises or other entities in China. Although the definition does not
explicitly classify contractual arrangements as a form of foreign investment, there is no assurance that
foreign investment via contractual arrangement would not be interpreted as a type of indirect foreign
investment activities under the definition in the future. In addition, the definition contains a catch-all
provision which includes investments made by foreign investors through means stipulated in laws or
administrative regulations or other methods prescribed by the State Council. Therefore, it still leaves leeway
for future laws, administrative regulations or provisions promulgated by the Stale Council to provide for
contractual arrangements as a form of foreign investment. See “— Uncertainties exist with respect to the
interpretation and implementation of the newly enacted PRC Foreign Investment Law and how it may
impact the viability of our current corporate structure, corporate governance and business operations.”
Accordingly, we cannot assure you that PRC government authorities will not ultimately take a view
contrary to the opinion of our PRC legal counsel in the future.

25

Accordingly, if our ownership structure, contractual arrangements and businesses of our company, our
PRC subsidiaries or our consolidated variable interest entities are found to be in violation of any existing or
future PRC laws or regulations, or we fail to obtain or maintain any of the required permits or approvals,
the relevant governmental authorities would have broad discretion in dealing with such violation, including
levying fines, confiscating our income or the income of our PRC subsidiaries or consolidated variable
interest entities, revoking the business licenses or operating licenses of our PRC subsidiaries or consolidated
variable interest entities, shutting down our servers or blocking our platforms, discontinuing or placing
restrictions or onerous conditions on our operations, requiring us to undergo a costly and disruptive
restructuring, and taking other regulatory or enforcement actions that could be harmful to our business.
Any of these actions could cause significant disruption to our business operations and severely damage our
reputation, which would in turn materially and adversely affect our business, financial condition and results
of operations. If any of these occurrences results in our inability to direct the activities of any of our
consolidated variable interest entities that most significantly impact its economic performance, and/or our
failure to receive the economic benefits from any of our consolidated variable interest entities, we may not
be able to consolidate the entity in our consolidated financial statements in accordance with U.S. GAAP.

We rely on contractual arrangements with our consolidated variable interest entities and their shareholders
for the operation of our business, which may not be as effective as direct ownership. If we are unable to
maintain control, we would not be able to continue to consolidate the financial results of these entities
with our financial results. If our consolidated variable interest entities and their shareholders fail to
perform their obligations under these contractual arrangements, we may have to resort to litigation or
arbitration to enforce our rights, which may be time-consuming, unpredictable, expensive and damaging to
our operations and reputation.

Because of PRC restrictions and qualification requirements on foreign ownership of value-added
telecommunications services in China, we depend on contractual arrangements with our consolidated
variable interest entities, in which we have no ownership interest, to conduct our business. These contractual
arrangements are intended to provide us with control over these entities and allow us to obtain economic
benefits from them. Although we have been advised by our PRC counsel, Han Kun Law Offices, that these
contractual arrangements are valid, binding and enforceable under current PRC laws, these contractual
arrangements may not be as effective in providing control as direct ownership. For example, our
consolidated variable interest entities and their shareholders could breach their contractual arrangements
with us by, among other things, failing to conduct their operations, including maintaining our platforms
and using the domain names and trademarks for which they have exclusive right to use, in an acceptable
manner or taking other actions that are detrimental to our interests. If we were the controlling shareholder
of our consolidated variable interest entities with direct ownership, we would be able to exercise our rights
as shareholders to effect changes to their board of directors, which in turn could implement changes at the
management and operational
levels. Furthermore, each of our consolidated variable interest entities’
company chops are held by each company’s legal or accounting department. Our ability to ensure the
consolidated variable interest entities’ performance under the contractual agreements may be limited if we
were unable to secure control of the company chops in the event of a dispute with the entity’s management
or shareholders as many official documents require affixation of company chops to become fully effective.
As a result,
if our consolidated variable interest entities or their shareholders fail to perform their
obligations under these contractual arrangements we may have to incur substantial costs to enforce such
arrangements, and rely on legal remedies under PRC law, including contract remedies, which may not be
sufficient or effective. If we are unable to maintain control, we would not be able to continue to consolidate
the financial results of these entities with our financial results.

These contractual arrangements are governed by PRC law and provide for dispute resolution through
arbitration in China. Accordingly, these contracts would be interpreted in accordance with PRC law and
any disputes would be resolved in accordance with PRC legal procedures. Under PRC law, if parties to a
contract have agreed to resolve disputes arising from the contract by arbitration, a PRC court will not
accept a lawsuit initiated at the court by any contract party, unless the agreement for arbitration is invalid.
An arbitration award issued by the arbitration commission chosen in accordance with the agreement is
final, binding and enforceable against the parties. If any party fails to comply with the arbitration award,
the other party has the right to apply with a competent court for enforcement. However, the legal
environment in China is not as developed as other jurisdictions such as the United States. As a result,

26

uncertainties in the PRC legal system could limit our ability to enforce these contractual arrangements,
which may make it difficult to exert control over our consolidated variable interest entities, and our ability
to conduct our business may be negatively affected. In addition, a PRC court or arbitration tribunal may
refuse to enforce the contractual arrangements on the grounds that they are designed to circumvent PRC
foreign investment restrictions and therefore are against PRC public policy.

If we are unable to enforce these contractual arrangements, or if we suffer significant delay or other
obstacles in the process of enforcing these contractual arrangements, our business and operations could be
severely disrupted, which could materially and adversely affect our results of operations and damage our
reputation. See “— Risks Related to Doing Business in China — Uncertainties in the interpretation and
enforcement of PRC laws and regulations could limit the legal protections available to you and us.”

The shareholders of our consolidated variable interest entities have potential conflicts of interest with us,
which may adversely affect our business.

Mr. Jinbo Yao is the founder, chairman and chief executive officer of our company, having beneficial
ownership of 10.3% of the total outstanding shares of our company as of March 31, 2019. See “Item 7.
Major Shareholders and Related Party Transactions — A. Major Shareholders.” He is also the sole director,
general manager and a shareholder of Beijing 58, our consolidated affiliated entity, holding a 46.8% equity
interests in the entity. In addition, Mr. Yao is the sole director and a 16.7% shareholder of Beijing
Wanglintong Information Technology Co., Ltd., or Beijing Wanglintong, an entity that holds a 13.4%
equity interests in Beijing 58. Conflicts of interest between his duties to our company, his duties to Beijing
58 and his interests as a shareholder of Beijing 58 may arise. We cannot assure you that he will act entirely
in our interests when conflicts of interest arise or that conflicts of interest will be resolved in the favor of
our company. Furthermore, in the context of Mr. Yao’s acting as the director and an executive officer of
Beijing 58, PRC law would not require him to consider our company’s best interests. We rely on Mr. Yao to
abide by the laws of China, which provide that directors and executive officers owe a duty of loyalty and
duty of care to the company and require them to avoid conflicts of interest and not to take advantage of
their positions for personal gains, and the laws of Cayman Islands, which provide that directors owe a duty
of care and duty of loyalty to the company. The respective legal framework of China and the Cayman
Islands does not provide guidance in the event of a conflict with another corporate governance regime. If
we cannot resolve any conflict of interest or dispute between us and the shareholders of our consolidated
variable interest entities should one arise, we would have to rely on legal proceedings, which could result in
disruption of our business and subject us to substantial uncertainty as to the outcome of any such legal
proceedings. In addition, Mr. Yao could violate his non-competition or employment agreements with us or
his legal duties by diverting business opportunities from us, resulting in our loss of corporate opportunities.
If we are unable to resolve any such conflicts, or if we suffer significant delays or other obstacles as a result
of such conflicts, our business and operations could be severely disrupted, which could materially and
adversely affect our results of operations and damage our reputation. See “— Risks Related to Doing
Business in China — Uncertainties in the interpretation and enforcement of PRC laws and regulations
could limit the legal protections available to you and us.”

We may lose the ability to use and enjoy assets held by our consolidated variable interest entities that are
material to the operation of our business if any of such entities goes bankrupt or becomes subject to a
dissolution or liquidation proceeding.

As part of our contractual arrangements with Beijing 58 and other consolidated variable interest
entities, these entities hold certain assets that are material to the operation of our business, including the
ICP license, and the domain names and trademarks for which Beijing 58 or any of the other consolidated
variable interest entities has exclusive right to use. If any of our consolidated variable interest entities goes
bankrupt and all or part of its assets become subject to liens or rights of third-party creditors, we may be
unable to continue some or all of our business activities, which could materially and adversely affect our
financial condition and results of operations. Under the contractual arrangements, our
business,
consolidated variable interest entities may not, in any manner, sell, transfer, mortgage or dispose of their
assets or legal or beneficial interests in the business without our prior consent. If any of our consolidated
variable interest entities undergoes a voluntary or involuntary liquidation proceeding, the unrelated

27

third-party creditors may claim rights to some or all of these assets, thereby hindering our ability to operate
our business, which could materially and adversely affect our business, financial condition and results of
operations.

Our contractual arrangements with our consolidated variable interest entities may result in adverse tax
consequences to us.

Under PRC laws and regulations, arrangements and transactions among related parties may be subject
to audit or challenge by the PRC tax authorities within ten years after the taxable year when the
transactions are conducted. The PRC enterprise income tax law requires every enterprise in China to submit
its annual enterprise income tax return together with a report on transactions with its related parties to the
relevant tax authorities. The tax authorities may impose reasonable adjustments on taxation if they have
identified any related party transactions that are inconsistent with arm’s length principles. We may be
subject to adverse tax consequences if the PRC tax authorities were to determine that the contracts between
our PRC subsidiaries and our consolidated variable interest entities were not on an arm’s length basis and
therefore constitute favorable transfer pricing arrangements. If this occurs, the PRC tax authorities could
request that our consolidated variable interest entities adjust their taxable income, if any, upward for PRC
tax purposes. Such a pricing adjustment could adversely affect us by increasing our consolidated variable
interest entities’ tax expenses without reducing our tax expenses, and by subjecting our consolidated
variable interest entities to late payment fees and other penalties for underpayment of taxes.

We may be adversely affected by the complexity, uncertainties and changes in China’s regulation of
internet business and companies.

The internet industry in China is highly regulated by the PRC government and numerous regulatory
authorities of the central PRC government are empowered to issue and implement regulations governing
various aspects of
the internet industry including foreign ownership of and licensing and permit
industry. See “Item 4. Information on the
requirements pertaining to companies in the internet
Company — B. Business Overview — Regulation.” These internet-related laws and regulations are relatively
new and evolving, and their interpretation and enforcement involve significant uncertainty. As a result, in
certain circumstances, it may be difficult to determine what actions or omissions may be deemed to be in
violation of applicable laws and regulations. Our consolidated variable interest entities are required to
obtain and maintain applicable licenses or approvals from different regulatory authorities in order to
provide their current services, including but not limited to the ICP license, the Surveying and Mapping
Qualification Certificate for internet mapping, the Employment Agency License and the Internet Culture
Business Permit.

Pursuant to the relevant regulations promulgated by the State Administration of Press Publication,
Radio, Film and Television, or the SAPPRFT (currently known as National Radio and Television
Administration, or the NRTA), any company engaged in internet broadcasting activities must obtain an
Online Audio/Video Program Transmission License issued by the NRTA and operate in accordance with
the scope as stipulated in such license. Since February 2008, only wholly state-owned or state-controlled
enterprises are qualified to apply for new Online Audio/Video Program Transmission License. Beijing 58
Auto Technology Co., Ltd. or Beijing 58 Auto (formerly known as Beijing Leftbrain Network Technology
Co., Ltd.), one of our consolidated affiliates, provides on its website certain audio/video programs on
third-party platforms, which have the Online Audio/Video Program Transmission Licenses. Beijing 58 Auto
had fines imposed for an amount of RMB6,000, RMB6,000 and RMB3,000 in 2015, 2016 and 2017,
respectively, for providing internet broadcasting activities without an Online Audio/Video Program
Transmission License. Beijing 58 Auto obtained an Online Audio/Video Program Transmission License in
2018 and no fine or penalty was imposed in 2018. Beijing 58 Auto may be subject to additional penalties
and be required to change its way to provide audio/video programs if the local authorities still consider the
existing way that Beijing 58 Auto provides the audio/video programs to be an internet broadcasting activity.

Furthermore, our consolidated variable interest entities may be required to obtain additional licenses.
If any of them fails to obtain or maintain any of the required licenses or approvals, its continued business

28

operations in the internet industry may subject it to various penalties, such as confiscation of illegal net
sales, fines and the discontinuation or restriction of its operations. Any such disruption in the business
operations of our consolidated variable interest entities will materially and adversely affect our business,
financial condition and results of operations.

Regulation and censorship of information distribution over the internet in China may adversely affect our
business, and we may be liable for information displayed on, retrieved from or linked to our platforms.

The PRC government has adopted regulations governing internet access and the distribution of
information over the internet. Under these regulations, internet content providers and internet publishers
are prohibited from posting or displaying over the internet content that, among other things, violates PRC
laws and regulations, impairs the national dignity of China or the public interest, contains terrorism or
extremism content, or is reactionary, obscene, superstitious, fraudulent or defamatory. Failure to comply
with these requirements may result in the revocation of licenses to provide internet content and other
licenses, the closure of the concerned platforms and reputational harm. A website operator may also be held
liable for such censored information displayed on or linked to its website. For a detailed discussion, see
“Item 4.
Information on the Company — B. Business Overview — Regulation — Regulations on
Value-Added Telecommunication Services” and “Item 4. Information on the Company — B. Business
Overview — Regulation — Regulations on Information Security and Censorship.” We have a team within
our data security department which implements internal procedures to review the content in our system for
compliance with applicable laws and regulations, aided by a program designed to periodically sweep our
platforms and the data being conveyed in our system for sensitive keywords or questionable materials. In
spite of this screening system, we may have difficulty identifying and removing all illegal content or
transactions involving illegal sales of goods and services, which could expose us to the penalties described
above.

We are subject to changing law and regulations regarding regulatory matters, corporate governance and
public disclosure that have increased both our costs and the risk of non-compliance.

We are subject to rules and regulations by various governing bodies, including, for example, the
Securities and Exchange Commission, which is charged with the protection of investors and the oversight
of companies whose securities are publicly traded, and the various regulatory authorities in China and the
Cayman Islands, and to new and evolving regulatory measures under applicable law. Our efforts to comply
with new and changing laws and regulations have resulted in and are likely to continue to result in,
increased general and administrative expenses and a diversion of management time and attention from
revenue-generating activities to compliance activities.

Moreover, because these laws, regulations and standards are subject to varying interpretations, their
application in practice may evolve over time as new guidance becomes available. This evolution may result
in continuing uncertainty regarding compliance matters and additional costs necessitated by ongoing
revisions to our disclosure and governance practices. If we fail to address and comply with these regulations
and any subsequent changes, we may be subject to penalty and our business may be harmed.

Risks Related to Doing Business in China

Uncertainties in the interpretation and enforcement of PRC laws and regulations could limit the legal
protections available to you and us.

The PRC legal system is based on written statutes. Unlike common law systems, it is a system in which
legal cases have limited value as precedents. In the late 1970s, the PRC government began to promulgate a
comprehensive system of laws and regulations governing economic matters in general. The overall effect of
legislation over the past three decades has significantly increased the protections afforded to various forms
of foreign or private-sector investment in China. Our PRC subsidiaries, Wanglin, 58 Technology and
Shanghai Ruiting, are foreign-invested enterprises and are subject to laws and regulations applicable to
foreign-invested enterprises as well as various PRC laws and regulations generally applicable to companies
in China. However, since these laws and regulations are relatively new and the PRC legal system continues
to rapidly evolve, the interpretations of many laws, regulations and rules are not always uniform and
enforcement of these laws, regulations and rules involve uncertainties.

29

From time to time, we may have to resort to administrative and court proceedings to enforce our legal
rights. However, since PRC administrative and court authorities have significant discretion in interpreting
and implementing statutory and contractual terms, it may be more difficult to evaluate the outcome of
administrative and court proceedings and the level of legal protection we enjoy than in more developed legal
systems. Furthermore, the PRC legal system is based in part on government policies and internal rules
(some of which are not published in a timely manner or at all) that may have retroactive effect. As a result,
we may not be aware of our violation of these policies and rules until sometime after the violation. Such
uncertainties, including uncertainty over the scope and effect of our contractual, property (including
intellectual property) and procedural rights, and any failure to respond to changes in the regulatory
environment in China could materially and adversely affect our business and impede our ability to continue
our operations.

Changes in China’s economic, political or social conditions or government policies could have a material
adverse effect on our business and operations.

Substantially all of our assets and almost all of our users are located in China. Accordingly, our
business, financial condition, results of operations and prospects may be influenced to a significant degree
by political, economic and social conditions in China generally and by continued economic growth in China
as a whole.

China’s economy differs from the economies of most developed countries in many respects, including
the level of government involvement, level of development, growth rate, control of foreign exchange and
allocation of resources. Although the PRC government has implemented measures since the late 1970s
emphasizing the utilization of market forces for economic reform, the reduction of state ownership of
productive assets, and the establishment of improved corporate governance in business enterprises, a
substantial portion of productive assets in China is still owned by the PRC government. In addition, the
PRC government continues to play a significant role in regulating industry development by imposing
industrial policies. The PRC government also exercises significant control over the PRC economic growth
through allocating resources, controlling payment of foreign currency-denominated obligations, setting
monetary policy, and providing preferential treatment to particular industries or companies.

While China’s economy has experienced significant growth over the past decades, growth has been
uneven, both geographically and among various sectors of the economy, and may slow down in the future.
Some of the government measures may benefit the overall Chinese economy, but may have a negative effect
on us. For example, our financial condition and results of operations may be adversely affected by
government control over capital investments or changes in tax regulations. Any stimulus measures designed
to boost the Chinese economy may contribute to higher inflation, which could adversely affect our results
of operations and financial condition. For example, certain operating costs and expenses, such as employee
compensation and office operating expenses, may increase as a result of higher inflation.

Uncertainties exist with respect to the interpretation and implementation of the newly enacted PRC
Foreign Investment Law and how it may impact the viability of our current corporate structure, corporate
governance and business operations.

On March 15, 2019, the National People’s Congress approved the Foreign Investment Law, which will
come into effect on January 1, 2020 and replace the trio of existing laws regulating foreign investment in
China, namely, the Sino-foreign Equity Joint Venture Enterprise Law, the Sino-foreign Cooperative
Joint Venture Enterprise Law and the Wholly Foreign-invested Enterprise Law, together with their
implementation rules and ancillary regulations. The Foreign Investment Law embodies an expected PRC
regulatory trend to rationalize its foreign investment regulatory regime in line with prevailing international
practice and the legislative efforts to unify the corporate legal requirements for both foreign and domestic
investments. However, since it is relatively new, uncertainties still exist in relation to its interpretation and
implementation. For instance, under the Foreign Investment Law, “foreign investment” refers to the
investment activities directly or indirectly conducted by foreign individuals, enterprises or other entities in
China. Although the definition does not explicitly classify contractual arrangements as a form of foreign
investment, there is no assurance that foreign investment via contractual arrangement would not be
interpreted as a type of indirect foreign investment activities under the definition in the future. In addition,

30

the definition contains a catch-all provision which includes investments made by foreign investors through
means stipulated in laws or administrative regulations or other methods prescribed by the State Council.
Therefore, it still leaves leeway for future laws, administrative regulations or provisions promulgated by the
Stale Council to provide for contractual arrangements as a form of foreign investment. In any of these
cases, it will be uncertain whether our contractual arrangements will be deemed to be in violation of the
market access requirements for foreign investment under the PRC laws and regulations. Furthermore, if
future laws, administrative regulations or provisions prescribed by the State Council mandate further
actions to be taken by companies with respect to existing contractual arrangements, we may face substantial
uncertainties as to whether we can complete such actions in a timely manner, or at all. Failure to take timely
and appropriate measures to cope with any of these or similar regulatory compliance challenges could
materially and adversely affect our current corporate structure, corporate governance and business
operations.

Under the Enterprise Income Tax Law, we may be classified as a PRC “resident enterprise” for PRC
enterprise income tax purposes. Such classification would likely result in unfavorable tax consequences to
us and our non-PRC shareholders and have a material adverse effect on our results of operations and the
value of your investment.

Under the PRC Enterprise Income Tax Law, an enterprise established outside the PRC with “de facto
management bodies” within China is considered a “resident enterprise” for PRC enterprise income tax
purposes and is generally subject to a uniform 25% enterprise income tax rate on its worldwide income.
Under the implementation rules to the Enterprise Income Tax Law, a “de facto management body” is
defined as a body that has material and overall management and control over the manufacturing and
business operations, personnel and human resources, finances and properties of an enterprise. In addition, a
circular known as SAT Circular 82, issued in April 2009 and as amended in December 2017 by the State
Administration of Taxation specifies that certain offshore incorporated enterprises controlled by PRC
enterprises or PRC enterprise groups will be classified as PRC resident enterprises if the following are
located or resident in China: senior management personnel and departments that are responsible for daily
production, operation and management; financial and personnel decision making bodies; key properties,
accounting books, company seal, and minutes of board meetings and shareholders’ meetings; and half or
more of the senior management or directors having voting rights. Further to SAT Circular 82, the
State Administration of Taxation issued a bulletin, known as SAT Bulletin 45, which took effect in
September 2011 and as recently amended in June 2018, to provide more guidance on the implementation of
SAT Circular 82 and clarify the reporting and filing obligations of such “Chinese-controlled offshore
incorporated resident enterprises.” SAT Bulletin 45 provides procedures and administrative details for the
determination of resident status and administration on post-determination matters. Although both SAT
Circular 82 and SAT Bulletin 45 only apply to offshore enterprises controlled by PRC enterprises or PRC
enterprise groups, not those controlled by PRC individuals or foreign individuals, the determining criteria
set forth in SAT Circular 82 and SAT Bulletin 45 may reflect the State Administration of Taxation’s general
position on how the “de facto management body” test should be applied in determining the tax resident
status of offshore enterprises, regardless of whether they are controlled by PRC enterprises, PRC enterprise
groups or by PRC or foreign individuals.

We do not believe that 58.com Inc., China Classified Network Corporation, China Classified
Information Corporation Limited, or any of our other offshore subsidiaries meet all of the conditions
above and thus we do not believe that 58.com Inc., China Classified Network Corporation, China
Classified Information Corporation Limited or any of our other offshore subsidiaries is a PRC resident
enterprise, although some of the members of our management team as well as the management team of our
offshore holding companies are located in China. However, if the PRC tax authorities determine that
58.com Inc., China Classified Network Corporation, China Classified Information Corporation Limited or
any of our other offshore subsidiaries is a PRC resident enterprise for PRC enterprise income tax purposes,
a number of unfavorable PRC tax consequences could follow. First, we and/or our offshore subsidiaries will
be subject to the uniform 25% enterprise income tax on our world-wide income, which could materially
reduce our net income. In addition, we will also be subject to PRC enterprise income tax reporting
obligations.

31

Furthermore, although dividends paid by one PRC tax resident enterprise to an offshore incorporated
PRC resident enterprise controlled by PRC enterprises or PRC enterprise groups should qualify as
“tax-exempt income” under the Enterprise Income Tax Law and Bulletin 45, we cannot assure you that
dividends paid by any of our PRC subsidiaries to their shareholder in Hong Kong such as China Classified
Information Corporation Limited will not be subject to a PRC withholding tax, as the PRC foreign
exchange control authorities, which enforce the withholding tax on dividends, and the PRC tax authorities
have not yet issued guidance with respect to the processing of outbound remittances to entities that are
treated as resident enterprises for PRC enterprise income tax purposes but not controlled by PRC
enterprises or PRC enterprise groups.

Finally, dividends payable by us to our investors and gains on the sale of our shares may become
subject to PRC withholding tax, each at a rate of 10% for foreign enterprise holders and at a rate of 20% for
foreign individual holders of the ADSs or ordinary shares.

We may not be able to obtain certain benefits under relevant tax treaty on dividends paid by our PRC
subsidiaries to us through China Classified Information Corporation Limited or other Hong Kong
subsidiaries.

We are a holding company incorporated under the laws of the Cayman Islands and as such rely on
dividends and other distributions on equity from our PRC subsidiaries to satisfy part of our liquidity
requirements. Pursuant to the Enterprise Income Tax Law, a withholding tax rate of 10% currently applies
to dividends paid by a PRC “resident enterprise” to a foreign enterprise investor, unless any such foreign
investor’s jurisdiction of incorporation has a tax treaty with China that provides for preferential tax
treatment. Pursuant to a Notice 112 issued by the State Administration of Taxation in January 2008 and
the Arrangement between the Mainland China and the Hong Kong Special Administrative Region on the
Avoidance of Double Taxation and Prevention of Fiscal Evasion, or the Double Taxation Arrangement
(Hong Kong), such withholding tax rate may be lowered to 5% if the PRC enterprise is at least 25% held by
a Hong Kong enterprise at all times within the 12-month period immediately prior to distribution of the
dividends and is determined by the relevant PRC tax authority to have satisfied other conditions and
requirements under the Double Tax Avoidance Arrangement (Hong Kong) and other applicable PRC laws.
Pursuant to SAT Notice 9 issued by the State Administration of Taxation in February 2018, which took
effect on April 1, 2018 and superseded SAT Circular 601 issued by the State Administration of Taxation in
October 2009 and an announcement released by the State Administration of Taxation in June 2012,
non-resident enterprises that cannot provide valid supporting documents as “beneficial owners” may not be
approved to enjoy tax treaty benefits. “Beneficial owners” are residents who have ownership and the right to
dispose of the income or the rights and properties giving rise to the income. These rules also set forth
certain adverse factors against the recognition of a “beneficial owner,” such as not carrying out substantive
business activities. Whether a non-resident company may obtain tax benefits under the relevant tax treaty
will be subject to approval of the relevant PRC tax authority and will be determined by the PRC tax
authority on a case-by-case basis. SAT Notice 9 further provides that a comprehensive analysis should be
made when determining the beneficial owner status based on various factors supported by documents
including the articles of association, financial statements, records of cash movements, board meeting
minutes, board resolutions, staffing and materials, relevant expenditures, functions and risk assumption as
well as relevant contracts and other information. In August 2015, the State Administration of Taxation
promulgated the Administrative Measures for Non-Resident Taxpayers to Enjoy Treatments under Tax
Treaties, or SAT Circular 60, which became effective on November 1, 2015. SAT Circular 60 provides that
non-resident enterprises are not required to obtain pre-approval from the relevant tax authority in order to
enjoy the reduced withholding tax rate. Instead, non-resident enterprises and their withholding agents may,
by self-assessment and upon their confirmation that the prescribed criteria are met, directly apply the
reduced withholding tax rate, and file necessary forms and supporting documents when conducting tax
filings, which will be subject to post-filing examinations by the relevant tax authorities. None of our
Hong Kong subsidiaries has applied for the approval for a withholding tax rate of 5% from the local tax
authority prior to SAT Circular 60, nor has any of our PRC subsidiaries applied the 5% tax rate directly to
any dividend payment after the SAT Circular 60, as our PRC subsidiaries have not paid dividends to us. We
plan to have our Hong Kong subsidiaries assume some managerial and administrative functions, as well as
conduct other business functions in the future. Once we implement such a plan, our Hong Kong

32

subsidiaries may be qualified as beneficial owners as defined under SAT Notice 9 and will enjoy treaty
benefits such as preferential dividend withholding tax rates. However, our Hong Kong subsidiaries as
currently situated may be considered non-beneficial owners and we cannot assure you that the relevant PRC
tax authority will agree with our view when any of our PRC subsidiaries directly applies reduced
withholding tax rate under the relevant tax treaty in the future. As a result, we may not be able to enjoy the
preferential withholding tax rate of 5% under the Double Taxation Arrangement (Hong Kong) and
therefore be subject to withholding tax at a rate of 10% with respect to dividends to be paid by our PRC
subsidiaries to their shareholders in Hong Kong such as China Classified Information Corporation
Limited.

Enhanced scrutiny over acquisition transactions by the PRC tax authorities may have a negative impact
on potential acquisitions we may pursue in the future.

On February 3, 2015, the State Administration of Tax issued a Public Notice Regarding Certain
Corporate Income Tax Matters on Indirect Transfer of Properties by Non-Tax Resident Enterprises, or
SAT Notice 7, which partially replaced and supplemented previous rules under the Notice on Strengthening
Administration of Enterprise Income Tax for Share Transfers by Non-PRC Resident Enterprises, or SAT
Circular 698, issued by the State Administration of Taxation, on December 10, 2009. SAT Notice 7 extends
its tax jurisdiction to not only indirect transfers set forth under SAT Circular 698 but also transactions
involving transfer of other taxable assets, through the offshore transfer of a foreign intermediate holding
company. SAT Notice 7 also brings challenges to both the foreign transferor and transferee (or other person
who is obligated to pay for the transfer) of the taxable assets. Where a non-resident enterprise conducts an
“indirect transfer” by transferring the taxable assets indirectly by disposing of the equity interests of an
overseas holding company, the non-resident enterprise being the transferor, or the transferee, or the PRC
entity which directly owned the taxable assets may report to the relevant tax authority such indirect
transfer. Using a “substance over form” principle, the PRC tax authority may re-characterize such indirect
transfer as a direct transfer of the equity interests in the PRC tax resident enterprise and other properties in
China. As a result, gains derived from such indirect transfer may be subject to PRC enterprise income tax,
and the transferee or other person who is obligated to pay for the transfer is obligated to withhold the
applicable taxes, currently at a rate of up to 10% for the transfer of equity interests in a PRC resident
enterprise. However, SAT Notice 7 has introduced safe harbors for internal group restructurings and the
purchase and sale of equity through a public securities market. On October 17, 2017, the SAT issued the
Announcement of
the State Administration of Taxation on Issues Concerning the Withholding of
Non-resident Enterprise Income Tax at Source, or SAT Bulletin 37, which came into effect on December 1,
2017, and concurrently abolished SAT Circular 698. The SAT Bulletin 37 further clarifies the practice and
procedure of the withholding of non-resident enterprise income tax. Pursuant to SAT Notice 7 and SAT
Bulletin 37, both the transferor and the transferee may be subject to penalties under PRC tax laws if the
transferee fails to withhold the taxes and the transferor fails to pay the taxes.

We face uncertainties on the reporting and consequences of private equity financing transactions,
share exchange or other transactions involving the transfer of shares in our company by investors that are
non-PRC resident enterprises outside a public securities market, which means that an investor obtains or
sells our shares outside a public securities market, or sale or purchase of shares in other non-PRC resident
companies or other taxable assets by us. Our company and other non-resident enterprises in our group may
be subject to filing obligations or taxation if our company or other non-resident enterprises in our group
are transferors in such transactions, and may be subject to withholding obligations if our company or other
non-resident enterprises in our group are transferees in such transactions, under SAT Notice 7 and/or SAT
Bulletin 37. For the transfer of shares in our company by investors that are non-PRC resident enterprises
outside a public securities market, our PRC subsidiaries may be requested to assist in the filing under SAT
Notice 7 and/or SAT Bulletin 37. As a result, we may be required to expend valuable resources to comply
with SAT Notice 7 and SAT Bulletin 37 or to request the relevant transferors from whom we purchase
taxable assets to comply with these circulars, or to establish that our company and other non-resident
enterprises in our group should not be taxed under these circulars, which may have a material adverse effect
on our financial condition and results of operations.

The PRC tax authorities have the discretion under SAT Notice 7 and SAT Bulletin 37 to make
adjustments to the taxable capital gains based on the difference between the fair value of the taxable assets

33

transferred and the cost of investment. If the PRC tax authorities make adjustments to the taxable income
of the transactions under SAT Notice 7 and SAT Bulletin 37, our income tax costs associated with such
potential sales or acquisitions will be increased, which may have an adverse effect on our financial condition
and results of operations. We have conducted acquisitions or sales in the past and may conduct additional
acquisitions or sales in the future. We cannot assure you that the PRC tax authorities will not, at their
discretion, adjust any capital gains and impose tax return filing obligations on us or require us to provide
assistance for the investigation by PRC tax authorities with respect thereto. Heightened scrutiny over
acquisition transactions by the PRC tax authorities may have a negative impact on potential acquisitions we
may pursue in the future.

PRC regulations establish complex procedures for mergers and acquisitions, including acquisitions of
PRC companies by foreign investors, which could make it more difficult for us to pursue growth through
acquisitions in China.

Six PRC regulatory agencies promulgated regulations effective on September 8, 2006, with subsequent
amendment in June 2009, which is commonly referred to as the M&A Rules. See “Item 4. Information on
the Company — B. Business Overview — Regulation.” The M&A Rules establish procedures and
requirements that could make some acquisitions of PRC companies by foreign investors more
time-consuming and complex, including requirements in some instances that the Ministry of Commerce be
notified in advance of any change-of-control transaction in which a foreign investor takes control of a PRC
domestic enterprise. In addition, national security review rules issued by the PRC governmental authorities
in 2011 require acquisitions by foreign investors of domestic companies engaged in military-related or
certain other industries that are crucial to national security to be subject to prior security review. Moreover,
the Anti-Monopoly Law requires that the Ministry of Commerce shall be notified in advance of any
concentration of undertaking, occurring inside or outside China, if certain thresholds are triggered. We
may expand our business in part by acquiring complementary businesses. Complying with the requirements
of the M&A Rules, security review rules and other PRC regulations to complete such transactions could be
time-consuming, and any required approval processes, including obtaining approval from the Ministry of
Commerce, may delay or inhibit our ability to complete such transactions, which could affect our ability to
expand our business or maintain our market share. In addition, due to lack of clarity under some PRC laws
and regulations, it is unclear in some circumstances whether an approval is required for a merger or
acquisition transaction and we cannot assure you that the PRC governmental authorities will agree with our
view on whether the approval is required for transactions conducted or to be conducted by us.

PRC regulations relating to offshore investment activities by PRC residents may limit our PRC
subsidiaries’ ability to increase their registered capital or distribute profits to us, limit our ability to inject
capital into our PRC subsidiaries, or otherwise expose us to liability and penalties under PRC law.

SAFE promulgated the Circular on Relevant Issues Relating to Domestic Resident’s Investment and
Financing and Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, in July 2014,
to replace the Notice on Relevant Issues Concerning Foreign Exchange Administration for PRC Residents
Engaging in Financing and Roundtrip Investments via Overseas Special Purpose Vehicles, or SAFE
Circular 75. SAFE Circular 37 requires PRC residents, including PRC individuals and entities, to register
with SAFE or its local branch in connection with their establishment or control of an offshore entity
established for the purpose of overseas investment or financing. In addition, such PRC residents must
update their SAFE registrations when the offshore special purpose vehicle undergoes material events
relating to any change of basic information (including change of such PRC residents, name and operation
term), increases or decreases in investment amount, transfers or exchanges of shares, or mergers or
divisions. In February 2015, SAFE promulgated the Notice on Further Simplifying and Improving Foreign
Exchange Administration Policy on Direct Investment, or SAFE Notice 13, which became effective on
June 1, 2015. Pursuant to SAFE Notice 13, instead of applying for approvals regarding foreign exchange
registrations of foreign direct investment and overseas direct investment from SAFE as required under
current laws, entities and individuals are required to apply for such foreign exchange registrations, including
those required under the SAFE Circular 37, from qualified banks. The qualified banks, under the
supervision of SAFE, will examine the applications and conduct the registration. If a PRC resident fails to
make the required SAFE registration with the local SAFE branches, the PRC subsidiaries of such offshore

34

company may be prohibited from distributing their profits and proceeds from any reduction in capital,
share transfer or liquidation to the offshore company, and the offshore company may be restricted in its
ability to contribute additional capital to its PRC subsidiaries. Moreover, failure to comply with SAFE
registration and amendment requirements described above could result in liability under PRC law for
evasion of applicable foreign exchange restrictions.

Furthermore, it is unclear how these regulations, and any future regulation concerning offshore or
cross-border transactions, will be interpreted, amended and implemented by the relevant government
authorities. We cannot predict how these regulations will affect our business operations or future strategy.
For example, we may be subject to a more stringent review and approval process with respect to our foreign
exchange activities, such as remittance of dividends and foreign-currency-denominated borrowings, which
may adversely affect our financial condition and results of operations. In addition, if we decide to acquire a
PRC domestic company, either we or the owners of such company, as the case may be, may not be able to
obtain the necessary approvals or complete the necessary filings and registrations required by the foreign
exchange regulations. This may restrict our ability to implement our acquisition strategy and could
adversely affect our business and prospects.

Failure to comply with PRC regulations regarding the registration requirements for employee share
ownership plans or share option plans may subject the PRC plan participants or us to fines and other legal
or administrative sanctions.

In February 2012, SAFE promulgated the Notices on Issues Concerning the Foreign Exchange
Administration for Domestic Individuals Participating in Stock Incentive Plans of Overseas Publicly Listed
Companies, or the Stock Option Rules, replacing the previous rules issued by SAFE in March 2007. Under
the Stock Option Rules and other relevant rules and regulations, PRC residents who participate in stock
incentive plan in an overseas publicly listed company are required to register with SAFE or its local
branches and complete certain other procedures. Participants of a stock incentive plan who are PRC
residents must retain a qualified PRC agent, which could be a PRC subsidiary of the overseas publicly listed
company or another qualified institution selected by the PRC subsidiary, to conduct the SAFE registration
and other procedures with respect to the stock incentive plan on behalf of its participants. The participants
must also retain an overseas entrusted institution to handle matters in connection with their exercise of
stock options, the purchase and sale of corresponding stocks or interests and fund transfers. In addition,
the PRC agent is required to amend the SAFE registration with respect to the stock incentive plan if there is
any material change to the stock incentive plan, the PRC agent or the overseas entrusted institution or other
material changes. See “Item 4. Information on the Company — B. Business Overview — Regulation —
Regulations on Employee Stock Option Plans.” We and our PRC employees who have been granted share
options and restricted shares are subject to these regulations. Failure of our PRC share option holders or
restricted shareholders to complete their SAFE registrations may subject these PRC residents to fines and
legal sanctions and may also limit our ability to contribute additional capital into our PRC subsidiaries,
limit our PRC subsidiaries’ ability to distribute dividends to us, or otherwise materially adversely affect our
business.

PRC regulation of direct investment and loans by offshore holding companies to PRC entities and
governmental control of currency conversion may delay or limit us from using the proceeds of our
securities offerings to make additional capital contributions or loans to our PRC subsidiaries.

Any capital contributions or loans that we, as an offshore entity, make to our PRC subsidiaries,
including from the proceeds of our securities offerings, are subject to PRC regulations. Under PRC laws
and regulations, we are permitted to utilize the proceeds from our securities offerings to fund our PRC
subsidiaries only through loans or capital contributions, subject to applicable government registration and
approval requirements. None of our loans to a PRC subsidiary can exceed the maximum amount that such
PRC subsidiary is allowed to borrow from foreign creditors under relevant PRC laws, and the loans must be
registered with the local branch of SAFE. Our capital contributions to our PRC subsidiaries must be filed
with the Ministry of Commerce or its local counterpart, and if our PRC subsidiaries are subject to special
administrative measures for foreign investment entry under PRC laws, namely the restrictions applicable to
the “restrictive business” under the Guidance Catalog of Industries for Foreign Investment and special
requirements on shareholding percentage and qualification of senior officers for “encouraged business”

35

under the foregoing catalog, the capital contributions to such PRC subsidiaries will be subject to approval
by the Ministry of Commerce or its local counterpart. We cannot assure you that we will be able to
complete the necessary registration or obtain the necessary approval on a timely basis, or at all. If we fail to
complete the necessary registration or obtain the necessary approval, our ability to make loans or equity
contributions to our PRC subsidiaries may be negatively affected, which could adversely affect our PRC
subsidiaries’ liquidity and their ability to fund their working capital and expansion projects and meet their
obligations and commitments.

In March 2015, SAFE promulgated SAFE Circular 19, which took effective and replaced SAFE
Circular 142 from June 1, 2015. Although SAFE Circular 19 removed certain restrictions previously
provided under SAFE Circular 142 for conversion by a foreign-invested enterprise of foreign currency
registered capital into RMB and use of such RMB capital, it continues to prohibit foreign-invested
enterprises from, among other things, using RMB fund converted from its foreign exchange capital for
expenditure beyond its business scope, providing entrusted loans or repaying loans between non-financial
enterprises. In addition, SAFE Circular 19 is still unclear whether a foreign-invested enterprise whose
business scope does not include equity investment or similar activities may use Renminbi converted from
the foreign currency-denominated capital for equity investments in the PRC. For example, the business
scopes of Wanglin and 58 Technology include, among others, research and development of online classified
information technology and software systems, information technology consulting, technical services and
marketing and promotional services, enterprise management, business consultation and office renting
service. Each of Wanglin, 58 Technology and our other PRC subsidiaries that are foreign-invested
enterprises may only use Renminbi converted from foreign exchange capital contribution for activities
within its approved business scope. In addition, the use of such Renminbi capital may not be altered
without SAFE approval, and such Renminbi capital may not in any case be used to repay Renminbi loans if
the proceeds of such loans have not been used. Violations of these circulars and rules could result in severe
monetary or other penalties. If we convert the net proceeds we receive from our securities offerings into
Renminbi pursuant to the applicable laws and regulations, our use of Renminbi funds for general corporate
purposes will be within the business scope of our PRC subsidiaries.

PRC regulation of loans by offshore holding companies to PRC entities and governmental control of
currency conversion may limit our ability to fund the operations of our consolidated variable interest
entities.

Due to the restrictions imposed on loans in foreign currencies extended to any PRC domestic
companies, any loans from our Cayman Islands holding company or other offshore entities to PRC
domestic company are required to be registered with local SAFE and cannot exceed the maximum amount
that such company is allowed to borrow from foreign creditors under the applicable PRC laws and complete
record-filling procedures with local SAFE on an item-by-item basis. In addition, loans to a PRC domestic
company with a term of one year or a longer term are also subject to filings with the National Development
and Reform Commission and/or its local branches. Therefore, we are not likely to have our Cayman Islands
holding company or other offshore entities to use the proceeds from our securities offerings to extend loans
to our consolidated variable interest entities or their subsidiaries, each of which is a PRC domestic
company. Meanwhile, we are not likely to finance the activities of our consolidated variable interest entities
by means of capital contributions due to regulatory restrictions relating to foreign investment in PRC
domestic enterprises engaged in value-added telecommunications services. In addition, due to the
restrictions on a foreign-invested enterprise’s use of Renminbi converted from foreign-currency registered
capital under PRC regulations, including SAFE Circular 19, as described under the foregoing risk factor,
our PRC subsidiaries may be unable to use the Renminbi converted from their registered capital to provide
loans or financial support to our consolidated variable interest entities. We currently do not plan to use the
proceeds from our securities offerings to fund the operations of our consolidated variable interest entities
and their subsidiaries. Additionally, our PRC subsidiaries are not prohibited under PRC laws and
regulations from using their capital generated from their operating activities to provide entrusted loans or
other forms of financial support to consolidated variable interest entities. We will assess the working capital
requirements of our consolidated variable interest entities on an ongoing basis and, if needed, may have our
PRC subsidiaries to use their capital from operating activities to provide financial support to our
consolidated variable interest entities.

36

Our PRC subsidiaries are subject to restrictions on paying dividends or making other payments to us,
which may restrict our ability to satisfy our liquidity requirements.

We are a holding company incorporated in the Cayman Islands. We may need dividends and other
distributions on equity from our PRC subsidiaries to satisfy our liquidity requirements. Current PRC
regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any,
determined in accordance with PRC accounting standards and regulations. In addition, our PRC
subsidiaries are required to set aside at least 10% of their respective accumulated profits each year, if any, to
fund certain reserve funds until the total amount set aside reaches 50% of their respective registered capital.
Our PRC subsidiaries may also allocate a portion of its after-tax profits based on PRC accounting
standards to employee welfare and bonus funds at their discretion. These reserves are not distributable as
cash dividends. As of the date of this annual report, our PRC subsidiaries have not paid dividends to us.
Further, if any of our PRC subsidiaries incurs debt on its own behalf in the future, the instruments
governing the debt may restrict its ability to pay dividends or make other payments to us, which may restrict
our ability to satisfy our liquidity requirements. As of March 31, 2019, the registered capital of our PRC
subsidiaries Wanglin and 58 Technology was US$280 million and approximately US$107 million,
respectively. See “Item 4. Information on the Company — B. Business Overview — Regulation —
Regulations on Foreign Currency Exchange.”

Discontinuation of any of the preferential tax treatments and government subsidies or imposition of any
additional taxes and surcharges could adversely affect our financial condition and results of operations.

The Enterprise Income Tax Law and its implementing rules impose a uniform statutory enterprise
income tax rate of 25% on all enterprises in China. The Enterprise Income Tax Law and its implementing
rules also permit qualified “high and new technology enterprises” to enjoy a preferential enterprise income
tax rate of 15% upon filing with relevant tax authorities. This qualification generally has a valid term of
three years and the renewal of the qualification is subject to review by the relevant authorities in China.

Beijing 58, Beijing 58 Auto, Wanglin, Shanghai Ruiting, 58 Technology, and 58 Co., Ltd. have all
obtained the “high and new technology enterprise” certificate and maintained the “high and new
technology enterprise” status and will be eligible for a preferential tax rate of 15% when they have taxable
income under the Enterprise Income Tax Law, as long as they maintain the “high and new technology
enterprise” status. Wanglin and 58 Technology also obtained qualification as “software enterprise” in 2014.
In 2015, the local tax authority granted Wanglin a two-year exemption followed by a three-year 50%
reduction on its taxable income under the Enterprise Income Tax Law, effective retroactively from
January 1, 2014. In 2016, the local tax authority granted 58 Technology a two-year exemption followed by a
three-year 50% reduction on its taxable income under the Enterprise Income Tax Law, effective retroactively
from January 1, 2015. If any of Beijing 58, Beijing 58 Auto, Wanglin, Shanghai Ruiting, 58 Technology or
58 Co., Ltd. fails to maintain its qualification as a “high and new technology enterprises” or a “software
enterprise,” as the case may be, or if any of them fails to renew its qualification when its current term
expires, its applicable enterprise income tax rate may increase to 25%, which could have an adverse effect on
our financial condition and results of operations.

In addition, our PRC subsidiaries and consolidated variable interest entities have received various
financial subsidies from PRC local government authorities. The financial subsidies are discretionary
incentives and policies adopted by PRC local government authorities. Local governments may decide to
change or discontinue such financial subsidies at any time. The discontinuation of such financial subsidies
or imposition of any additional taxes could adversely affect our financial condition and results of
operations.

Fluctuations in exchange rates could have a material adverse effect on our results of operations and the
value of your investment.

As the functional currency for our PRC subsidiaries and consolidated variable interest entities is
Renminbi, fluctuations in the exchange rate may cause us to incur foreign exchange losses on any foreign
currency holdings they may have. If we decide to convert our Renminbi into U.S. dollars for the purpose of
making payments for dividends on our ordinary shares or for repayment of our bank loans denominated in
U.S. dollars, appreciation of the U.S. dollar against the Renminbi would increase our amount of repayment
in Renminbi.

37

The value of the Renminbi against the U.S. dollar and other currencies is affected by changes in
China’s political and economic conditions and by China’s foreign exchange policies, among other things. In
July 2005, the PRC government changed its decades-old policy of pegging the value of the Renminbi to the
U.S. dollar, and the Renminbi appreciated more than 20% against the U.S. dollar over the following
three years. Between July 2008 and June 2010, this appreciation halted and the exchange rate between the
Renminbi and the U.S. dollar remained within a narrow band. Since June 2010, the Renminbi has
fluctuated against the U.S. dollar, at times significantly and unpredictably. With the development of
the
liberalization and Renminbi
internationalization, the PRC government may in the future announce further changes to the exchange rate
system and there is no guarantee that the Renminbi will not appreciate or depreciate significantly in value
against the U.S. dollar in the future. It is difficult to predict how market forces or PRC or U.S. government
policy may impact the exchange rate between the Renminbi and the U.S. dollar in the future.

foreign exchange market and progress

towards

interest

rate

Any significant appreciation or depreciation of the Renminbi may materially and adversely affect our
earnings and financial position, and the value of, and any dividends payable on, our ADSs in U.S. dollars.
Conversely, a significant depreciation of the Renminbi against the U.S. dollar may significantly reduce the
U.S. dollar equivalent of our earnings, which in turn could adversely affect the price of our ADSs.

Very limited hedging options are available in China to reduce our exposure to exchange rate
fluctuations. To date, we have not entered into any hedging transactions in an effort to reduce our exposure
to foreign currency exchange risk. While we may decide to enter into hedging transactions in the future, the
availability and effectiveness of these hedges may be limited and we may not be able to adequately hedge
our exposure or at all. In addition, our currency exchange losses may be magnified by PRC exchange
into foreign currency. As a result,
control regulations that restrict our ability to convert Renminbi
fluctuations in exchange rates may have a material adverse effect on your investment.

Our failure to make adequate contributions to various employee benefit plans as required by PRC
regulations may subject us to penalties.

Companies operating in China are required to participate in social insurance and housing fund plans.
We have not fully contributed to such plans as required by applicable PRC regulations. As of December 31,
2018, with regards to the outstanding contributions, including historical underpayments to such plans, we
made a provision of RMB59.2 million, which is reflected in our audited financial statements included in
this annual report. While we believe this provision is adequate, our failure to make sufficient payments to
such plans does not fully comply with applicable PRC laws and regulations and we may be required to make
up the contributions for such plans as well as to pay late fees and fines.

Registered public accounting firms in China, including our independent registered public accounting firm,
are not inspected by the U.S. Public Company Accounting Oversight Board, which deprives us and our
investors of the benefits of such inspection.

Auditors of companies whose shares are registered with the U.S. Securities and Exchange Commission,
including our independent registered public
or the SEC, and traded publicly in the United States,
accounting firm, must be registered with PCAOB, and are subject to laws in the United States pursuant to
which PCAOB conducts regular inspections to assess their compliance applicable professional standards.
Our independent registered public accounting firm is located in, and organized under the laws of PRC,
which is a jurisdiction where PCAOB, has been unable to conduct inspections without the approval of the
Chinese authorities. In May 2013, PCAOB announced that it had entered into a Memorandum of
Understanding on Enforcement Cooperation with the China Securities Regulatory Commission, or the
CSRC and the PRC Ministry of Finance, which establishes a cooperative framework between the parties for
the production and exchange of audit documents relevant to investigations undertaken by PCAOB, the
CSRC or the PRC Ministry of Finance in the United States and the PRC, respectively. PCAOB continues to
be in discussions with the CSRC and the PRC Ministry of Finance to permit joint inspections in the PRC
of audit firms that are registered with PCAOB and audit Chinese companies that trade on U.S. exchanges.

On December 7, 2018, the SEC and PCAOB issued a joint statement highlighting continued challenges
faced by the U.S. regulators in their oversight of financial statement audits of U.S.-listed companies with
significant operations in China. However, it remains unclear what further actions, if any, the SEC and
PCAOB will take to address the problem.

38

This lack of PCAOB inspections in China prevents PCAOB from fully evaluating audits and quality
including our independent registered public
control procedures of any auditors operating in China,
accounting firm. As a result, we and investors in our common stock are deprived of the benefits of such
PCAOB inspections. The inability of PCAOB to conduct inspections of auditors in China makes it more
difficult to evaluate the effectiveness of our independent registered public accounting firm’s audit
procedures or quality control procedures as compared to auditors outside of China that are subject to
PCAOB inspections, which could cause investors and potential investors in our common stock to lose
confidence in our audit procedures and reported financial information and the quality of our financial
statements.

If additional remedial measures are imposed on the Big Four PRC-based accounting firms, including our
independent registered public accounting firm, in administrative proceedings brought by the SEC alleging
the firms’ failure to meet specific criteria set by the SEC, we could unable to timely file future financial
statements in compliance with the requirements of the Securities Exchange Act of 1934, as amended, or
the Exchange Act.

In December 2012, the SEC instituted administrative proceedings against the Big Four PRC-based
accounting firms, including our independent registered public accounting firm, alleging that these firms had
violated U.S. securities laws and the SEC’s rules and regulations thereunder by failing to provide to the SEC
the firms’ audit work papers with respect to certain PRC-based companies that are publicly traded in the
United States.

On January 22, 2014, the administrative law judge, or the ALJ, presiding over the matter rendered an
initial decision that each of the firms had violated the SEC’s rules of practice by failing to produce audit
papers and other documents to the SEC. The initial decision censured each of the firms and barred them
from practicing before the SEC for a period of six months.

On February 6, 2015, the four China-based accounting firms each agreed to a censure and to pay a fine
to the SEC to settle the dispute and avoid suspension of their ability to practice before the SEC and audit
U.S.-listed companies. The settlement required the firms to follow detailed procedures and to seek to
provide the SEC with access to Chinese firms’ audit documents via the CSRC. Under the terms of the
settlement, the underlying proceeding against the four China-based accounting firm was deemed dismissed
with prejudice four years after entry of the settlement. The four-year mark occurred on February 6, 2019.
While we cannot predict if
the SEC will further challenge the four China-based accounting firms’
compliance with U.S. law in connection with U.S. regulatory requests for audit work papers or if the results
of such a challenge would result in the SEC imposing penalties such as suspensions, if the accounting firms
are subject to additional remedial measures, our ability to file our financial statements in compliance with
SEC requirements could be impacted. A determination that we have not timely filed financial statements in
compliance with SEC requirements could ultimately lead to the delisting of our ordinary shares from
Nasdaq or the termination of the registration of our ordinary shares under the Securities Exchange Act of
1934, or both, which would substantially reduce or effectively terminate the trading of our ordinary shares
in the United States.

Risks Related to Our ADSs

The trading prices of our ADSs have fluctuated and may be volatile.

The trading prices of our ADSs have fluctuated since we first listed our ADSs. Since our ADSs became
listed on the NYSE on October 31, 2013, the trading price of our ADSs has ranged from US$17.00 to
US$89.9 per ADS, and the last reported trading price on April 16, 2019 was US$71.63 per ADS. The prices
for our ADSs may continue to fluctuate because of broad market and industry factors, like the performance
and fluctuation of the market prices of other companies with business operations located mainly in China
that have listed their securities in the United States. In recent years, the widespread negative publicity of
alleged fraudulent accounting practices and poor corporate governance of certain U.S. public companies
with operations in China were believed to have negatively affected investors’ perception and sentiment
towards companies with connection with China, which significantly and negatively affected the trading
prices of some companies’ securities listed in the United States. Any similar negative publicity or sentiment
may affect the performances of our ADSs. The securities of some PRC companies that have listed their

39

securities on U.S. stock markets have experienced significant volatility. The trading performances of these
PRC companies’ securities after their offerings may affect the attitudes of investors toward PRC companies
listed in the United States in general and consequently may impact the trading performance of our ADSs,
regardless of our actual operating performance.

In addition to market and industry factors, the price and trading volume for our ADSs may be highly

volatile for factors specific to our own operations, including the following:

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

actual or anticipated fluctuations in our quarterly results of operations;

the financial projections that we may choose to provide to the public, any changes in those
projections or our failure for any reason to meet those projections;

variations in our net sales, earnings and cash flow;

conditions in markets we operate in;

announcements of new investments, acquisitions, strategic partnerships, or joint ventures;

announcements of new services and expansions by us or our competitors;

changes in financial estimates by securities analysts;

additions or departures of key personnel;

release or expiry of lock-up or other transfer restrictions on our outstanding equity securities or
sales of additional equity securities;

sales or perceived potential sales of additional ordinary shares or ADSs;

detrimental negative publicity about us, our competitors or our industry;

potential litigation or regulatory investigations or other proceedings involving us;

fluctuations in market prices for our products;

fluctuations of exchange rates between RMB and the U.S. dollar;

proceedings instituted recently by the SEC against five PRC-based accounting firms, including our
independent registered public accounting firm; and

general economic or political conditions in China or elsewhere in the world

Any of these factors may result in large and sudden changes in the volume and price at which our

ADSs will trade.

If securities or industry analysts do not publish research or reports about our business, or if they adversely
change their recommendations regarding our ADSs, the market price for our ADSs and trading volume
could decline.

The trading market for our ADSs will be influenced by research or reports that industry or securities
analysts publish about our business. If one or more analysts who cover us downgrade our ADSs, or publish
unfavorable research about us, the market price for our ADSs would likely decline. If one or more of these
analysts cease to cover us or fail to regularly publish reports on us, we could lose visibility in the financial
markets, which, in turn, could cause the market price or trading volume for our ADSs to decline.

Our dual class share structure with different voting rights will limit your ability to influence corporate
matters and could discourage others from pursuing any change of control transactions that holders of our
Class A ordinary shares and ADSs may view as beneficial.

Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of
Class A ordinary shares are entitled to one vote per share, while holders of Class B ordinary shares are
entitled to ten votes per share, with Class A and Class B ordinary shares voting together as one class on all
matters subject to a shareholders’ vote. As of March 31, 2019, holders of our Class B ordinary shares

40

collectively owned approximately 15.2% of our outstanding ordinary shares, representing 64.2% of our
total voting power. As of March 31, 2019, our founder, chairman and chief executive officer, Mr. Jinbo
Yao, and Tencent beneficially owned an aggregate of 32.9% of our outstanding shares.

influence over our business,

As a result of the dual class share structure and the concentration of ownership, holders of our Class B
ordinary shares have substantial
including decisions regarding mergers,
consolidations and the sale of all or substantially all of our assets, election of directors and other significant
corporate actions. They may take actions that are not in the best interest of us or our other shareholders.
This concentration of ownership may discourage, delay or prevent a change in control of our company,
which could deprive our shareholders of an opportunity to receive a premium for their shares as part of a
sale of our company and may reduce the price of our ADSs. This concentrated control will limit your
ability to influence corporate matters and could discourage others from pursuing any potential merger,
takeover or other change of control transactions that holders of Class A ordinary shares and ADSs may
view as beneficial. For more information regarding our principal shareholders and their affiliated entities,
see “Item 7. Major Shareholders and Related Party Transactions.”

The sale or availability for sale of substantial amounts of our ADSs could adversely affect their market
price.

Sales of substantial amounts of our ADSs in the public market, or the perception that these sales could
occur, could adversely affect the market price of our ADSs and could materially impair our ability to raise
capital through equity offerings in the future. We cannot predict what effect, if any, market sales of
securities held by our significant shareholders or any other shareholder or the availability of these securities
for future sale will have on the market price of our ADSs.

We may be classified as a passive foreign investment company for United States federal income tax
purposes, which could result in adverse United States federal income tax consequences to United States
investors in the ADSs or Class A ordinary shares.

Depending upon the value of our assets, which may be determined based, in part, on the market value
of our Class A ordinary shares and ADSs, and the nature of our assets and income over time, we could be
classified as a “passive foreign investment company,” or PFIC, for United States federal income tax
purposes. Under United States federal income tax law, we will be classified as a PFIC for any taxable year if
either (i) at least 75% of our gross income for the taxable year is passive income or (ii) at least 50% of the
value of our assets (based on the average quarterly value of our assets during the taxable year) is
attributable to assets that produce or are held for the production of passive income. Based on our income
and assets and the value of our ADSs and Class A ordinary shares, we do not believe that we were a PFIC
for the taxable year ended December 31, 2018 and, although no assurances can be made in this regard, we
do not expect to be a PFIC for the current taxable year or any subsequent taxable year. While we do not
anticipate being a PFIC, changes in the nature of our income or assets or the value of our assets may cause
us to become a PFIC for the current or any subsequent taxable year.

Although the law in this regard is not entirely clear, we treat Beijing 58 and other consolidated variable
interest entities as being owned by us for United States federal income tax purposes, because we control
their management decisions and we are entitled to substantially all of the economic benefits associated with
them, and, as a result, we consolidate their results of operations in our consolidated U.S. GAAP financial
statements. If it were determined, however, that we are not the owner of Beijing 58 and other consolidated
variable interest entities for United States federal income tax purposes, we would likely be treated as a PFIC
the
for our taxable year ending December 31, 2019 and for subsequent taxable years. Because of
uncertainties in the application of the relevant rules and because PFIC status is a factual determination
made annually after the close of each taxable year on the basis of the composition of our income and the
value of our active versus passive assets, there can be no assurance that we will not be a PFIC. Under
circumstances where revenues from activities that produce passive income significantly increase relative to
our revenues from activities that produce non-passive income or where we determine not to deploy
significant amounts of cash for active purposes, our risk of becoming classified as a PFIC may
substantially increase.

41

If we were to be or become a PFIC, a U.S. Holder (as defined in “Item 10. Additional
Information — E. Taxation — United States Federal Income Tax Considerations”) may incur significantly
increased United States federal income tax on gain recognized on the sale or other disposition of the ADSs
or Class A ordinary shares and on the receipt of distributions on the ADSs or Class A ordinary shares to
the extent such gain or distribution is treated as an “excess distribution” under the United States income tax
rules. Further, if we were a PFIC for any year during which a U.S. Holder held our ADSs or Class A
ordinary shares, we generally would continue to be treated as a PFIC with respect to such U.S. Holder for
all succeeding years during which such U.S. Holder held our ADSs or Class A ordinary shares. Each U.S.
Holder is urged to consult its tax advisor concerning the United States federal income tax consequences of
purchasing, holding and disposing of ADSs or Class A ordinary shares if we are or become treated as a
PFIC.

The voting rights of holders of ADSs are limited by the terms of the deposit agreement, and you may not
be able to exercise your right to vote your Class A ordinary shares.

As a holder of our ADSs, you will only be able to exercise the voting rights with respect to the
underlying Class A ordinary shares in accordance with the provisions of the deposit agreement. Under the
deposit agreement, you must vote by giving voting instructions to the depositary. Upon receipt of your
voting instructions, the depositary will vote the underlying Class A ordinary shares in accordance with
these instructions. You will not be able to directly exercise your right to vote with respect to the underlying
shares unless you withdraw the shares. Under our current memorandum and articles of association, the
minimum notice period required for convening a general meeting is ten clear days. When a general meeting
is convened, you may not receive sufficient advance notice to withdraw the shares underlying your ADSs to
allow you to vote with respect to any specific matter. If we ask for your instructions, the depositary will
notify you of the upcoming vote and will arrange to deliver our voting materials to you. We cannot assure
you that you will receive the voting materials in time to ensure that you can instruct the depositary to vote
your shares. In addition, the depositary and its agents are not responsible for failing to carry out voting
instructions or for their manner of carrying out your voting instructions. This means that you may not be
able to exercise your right to vote and you may have no legal remedy if the shares underlying your ADSs are
not voted as you requested.

We are a foreign private issuer within the meaning of the rules under the Exchange Act, and as such we
are exempt from certain provisions applicable to United States domestic public companies.

Because we qualify as a foreign private issuer under the Exchange Act, we are exempt from certain
provisions of the securities rules and regulations in the United States that are applicable to U.S. domestic
issuers, including:

•

•

•

•

the rules under the Exchange Act requiring the filing with the Securities and Exchange
Commission, or the SEC, of quarterly reports on Form 10-Q or current reports on Form 8-K;

the sections of the Exchange Act regulating the solicitation of proxies, consents, or authorizations
in respect of a security registered under the Exchange Act;

the sections of the Exchange Act requiring insiders to file public reports of their share ownership
and trading activities and liability for insiders who profit from trades made in a short period of
time; and

the selective disclosure rules by issuers of material nonpublic information under Regulation FD.

We are required to file an annual report on Form 20-F within four months of the end of each fiscal
year. In addition, we intend to publish our results on a quarterly basis as press releases, distributed pursuant
to the rules and regulations of the NYSE. Press releases relating to financial results and material events will
also be furnished to the SEC on Form 6-K. However, the information we are required to file with or furnish
to the SEC are less extensive and less timely as compared to that required to be filed with the SEC by
United States domestic issuers. As a Cayman Islands company listed on the NYSE, we are subject to the
NYSE corporate governance listing standards. Among other things, Section 303A.08 of the NYSE Listed
Company Manual requires shareholder approval of material revisions to equity-compensation plans and
Section 312.03(c) of the NYSE Listed Company Manual requires shareholder approval of new share

42

issuances above the 20% threshold specified therein. However, NYSE rules permit a foreign private issuer
like us to follow the corporate governance practices of its home country. We have elected to follow the
Cayman Islands practices with respect to the amendment of our 2013 share incentive plan to increase the
total number of ordinary shares that may be issued pursuant to awards granted under the plan. In addition,
we have also elected to follow the Cayman Islands practices with respect to the issuance of new ordinary
shares above the 20% threshold as specified in Section 312.03(c).

You may not receive dividends or other distributions on our ordinary shares and you may not receive any
value for them, if it is illegal or impractical to make them available to you.

The depositary of our ADSs has agreed to pay to you the cash dividends or other distributions it or
the custodian receives on Class A ordinary shares or other deposited securities underlying our ADSs, after
deducting its fees and expenses. You will receive these distributions in proportion to the number of Class A
ordinary shares your ADSs represent. However, the depositary is not responsible if it decides that it is
unlawful or impractical to make a distribution available to any holders of ADSs. For example, it would be
unlawful to make a distribution to a holder of ADSs if it consists of securities that require registration
under the Securities Act but that are not properly registered or distributed under an applicable exemption
from registration. The depositary may also determine that it is not feasible to distribute certain property
through the mail. Additionally, the value of certain distributions may be less than the cost of mailing them.
In these cases, the depositary may determine not to distribute such property. We have no obligation to
register under U.S. securities laws any ADSs, ordinary shares, rights or other securities received through
such distributions. We also have no obligation to take any other action to permit the distribution of ADSs,
ordinary shares, rights or anything else to holders of ADSs. This means that you may not receive
distributions we make on our ordinary shares or any value for them if it is illegal or impractical for us to
make them available to you. These restrictions may cause a material decline in the value of our ADSs.

You may not be able to participate in rights offerings and may experience dilution of your holdings.

We may, from time to time, distribute rights to our shareholders, including rights to acquire securities.
Under the deposit agreement, the depositary will not distribute rights to holders of ADSs unless the
distribution and sale of rights and the securities to which these rights relate are either exempt from
registration under the Securities Act with respect to all holders of ADSs, or are registered under the
provisions of the Securities Act. The depositary may, but is not required to, attempt to sell these
undistributed rights to third parties, and may allow the rights to lapse. We may be unable to establish an
exemption from registration under the Securities Act, and we are under no obligation to file a registration
statement with respect to these rights or underlying securities or to endeavor to have a registration
statement declared effective. Accordingly, holders of ADSs may be unable to participate in our rights
offerings and may experience dilution of their holdings as a result.

You may be subject to limitations on transfer of your ADSs.

Your ADSs are transferable on the books of the depositary. However, the depositary may close its
books at any time or from time to time when it deems expedient in connection with the performance of its
duties. The depositary may close its books from time to time for a number of reasons, including in
connection with corporate events such as a rights offering, during which time the depositary needs to
maintain an exact number of ADS holders on its books for a specified period. The depositary may also
close its books in emergencies, and on weekends and public holidays. The depositary may refuse to deliver,
transfer or register transfers of our ADSs generally when our share register or the books of the depositary
are closed, or at any time if we or the depositary thinks it is advisable to do so because of any requirement
of law or of any government or governmental body, or under any provision of the deposit agreement, or for
any other reason.

We incur increased costs as a result of being a public company.

As a public company, we incur significant legal, accounting and other expenses that we did not incur as
a private company. The Sarbanes-Oxley Act of 2002, as well as rules subsequently implemented by the SEC
and NYSE, imposes various requirements on the corporate governance practices of public companies. For

43

example, as a public company, we need to increase the number of independent directors and adopt policies
regarding internal controls and disclosure controls and procedures. We have incurred additional costs in
obtaining director and officer liability insurance. In addition, we also incur additional costs associated with
our public company reporting requirements. It may also be more difficult for us to find qualified persons to
serve on our board of directors or as executive officers. We expect these rules and regulations to increase
our legal and financial compliance costs and to make some corporate activities more time-consuming and
costly. We are currently evaluating and monitoring developments with respect to these rules and regulations,
and we cannot predict or estimate with any degree of certainty the amount of additional costs we may incur
or the timing of such costs.

In addition, we have ceased to be an “emerging growth company” as of December 31, 2014, and
therefore are no longer able to take advantage of certain exemptions from various requirements applicable
to other public companies that are not emerging growth companies including, most significantly, not being
required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of
2002. We have incurred significant expenses and devoted substantial management effort, and expect to
continue to do so to ensure compliance with the requirements of Section 404 of the Sarbanes-Oxley Act of
2002 and the other rules and regulations of the SEC.

In the past, shareholders of a public company often brought securities class action suits against the
company following periods of instability in the market price of that company’s securities. If we were
involved in a class action suit, it could divert a significant amount of our management’s attention and other
resources from our business and operations, which could harm our results of operations and require us to
incur significant expenses to defend the suit. Any such class action suit, whether or not successful, could
harm our reputation and restrict our ability to raise capital in the future. In addition, if a claim is
successfully made against us, we may be required to pay significant damages, which could have a material
adverse effect on our financial condition and results of operations.

44

ITEM 4.

INFORMATION ON THE COMPANY

A. History and Development of the Company

We began our operations in China in 2005 through Beijing 58, a PRC limited liability company, which
has become our consolidated affiliated entity through a series of contractual arrangements. Our current
holding company, 58.com Inc., was incorporated in May 2011 as a limited liability company in the Cayman
Islands.

On November 5, 2013, we raised US$200.0 million in net proceeds from the initial public offering of
our ADSs and another US$15.0 million from a concurrent private placement of Class A ordinary shares to
DCM Hybrid RMB Fund, L.P., a fund affiliated with DCM V, L.P., one of our existing shareholders. Our
ADSs trade on the New York Stock Exchange, or the NYSE, under the symbol “WUBA.”

On April 2, 2014, we and certain selling shareholders completed a follow-on public offering of ADSs.
Our net proceeds, after deducting underwriting commissions, amounted to approximately US$73.0 million.
We did not receive any proceeds from the sale of the ADSs by the selling shareholders.

In June 2014, Tencent invested US$736.1 million in our company and acquired 36.8 million Class A
and Class B ordinary shares, representing a 19.9% equity interests in our company on a fully diluted basis at
that time. We applied part of the proceeds from this transaction to repurchase 27.6 million ordinary shares
of our company from certain pre-IPO shareholders.

Anjuke. Anjuke, operating a major online real estate listing platform in China, is our wholly owned
subsidiary. In March 2015, we acquired Anjuke through the purchase of a 100% equity interests in Anjuke
Inc., a company incorporated under the laws of the Cayman Islands, for 4.8 million newly issued Class A
ordinary shares of our company and US$160.2 million in cash. We also issued 0.2 million fully vested
restricted share units of our company to former Anjuke employees as part of the share consideration.

Ganji. Ganji, operating another major online classifieds platform in China, is currently our wholly
owned subsidiary. In April 2015, we acquired less than 50% equity stake in Ganji, for 34.0 million newly
issued Class A ordinary shares of our company and US$412.2 million in cash. Concurrently with this
acquisition, we issued 15.4 million Class A ordinary shares to Tencent for US$400.0 million. Later in 2015,
we committed an aggregate of 46.5 million newly issued ordinary shares and US$406.7 million in cash to
several private equity funds as a limited partner. These funds, together with Tencent, acquired all the
remaining equity interests in Ganji in August 2015. Since August 6, 2015, we started to consolidate the
financial results of Ganji with ours in accordance with U.S. GAAP on the basis of our equity stake in Ganji
as well as our controlling financial interest under the voting interest model over the funds. We also
transferred an aggregate of 4.4 million fully vested restricted share units of our company and approximately
US$51.0 million in cash to former Ganji employees as part of the total consideration of step acquisition of
Ganji. In September 2017, these funds distributed all their equity interests in Ganji to their respective
limited partners, and we acquired those equity interests as well as the remaining equity interests in Ganji
held by Tencent.

58 Home (58

). On November 27, 2015, 58 Home raised US$300.0 million in its Series A
preferred shares equity financing, with participation from Alibaba Group Holding Limited, or Alibaba,
global investment firm KKR, and Ping An Group, among which US$10.0 million was contributed by
58.com Inc. The transaction was intended to reduce the pressure on our cash flows and profitability, enable
us to better focus on our core classifieds business, and further fuel the growth of 58 Home with its more
independent operation and support from new investors. Following the closing of the Series A financing of
58 Home, 58.com Inc. held majority equity interests in 58 Home. However, as certain rights provided to the
noncontrolling Series A preferred shareholders of 58 Home would be viewed as substantive participating
rights under U.S. GAAP, we have ceased consolidating the financial results of 58 Home in our consolidated
financial statements in accordance with U.S. GAAP since November 27, 2015. In 2018, 58 Home pushed
down majority of its businesses into its two subsidiaries 58 Freight Inc. and 58 Daojia Limited. 58 Freight
Inc. is the platform that focuses on cargo and freight logistics and delivery services. 58 Daojia Limited is the
platform that focuses on home services. 58 Freight Inc. completed equity financing from outside investors
subsequently. Alibaba has exchanged certain equity interests in 58 Home for that in 58 Freight Inc.

45

Currently, 58 Home has largely become a holding company of the two subsidiaries and holds 57.1% in
58 Freight Inc. We currently hold 68.8% of equity interests in 58 Home on an as-converted basis, including
87.9% of the total outstanding ordinary shares and 5.0% of the total outstanding preferred shares.

Che Hao Duo (

). On December 31, 2015, we divested our controlling ownership stake in Che
Hao Duo (formerly known as Guazi), a subsidiary that operated our C2C used car trading platform, to
Mr. Mark Haoyong Yang, ex-founder and ex-CEO of Ganji and co-chairman of our board of directors at
the time. We had a 45.6% stake in Guazi immediately after the spin-off, and have deconsolidated the
financial results of Guazi from ours in accordance with U.S. GAAP since then. As a result of this
transaction, we reduced the pressure on our cash flows and profitability, and were able to better focus on
our core classifieds business. In addition, we expected that a more independent Che Hao Duo would grow
its business faster with support from new investors. They have conducted several rounds of private equity
financing since December 2015. As of December 31, 2018, we held approximately 19.1% equity interests in
Che Hao Duo on fully diluted basis. On February 28, 2019, we entered into a definitive agreement to sell
certain percentage of our equity stake in Che Hao Duo, to a third-party investor for a total purchase price
of US$713.6 million. The completion of the transaction is subject to certain closing conditions. Following
the closing of the transaction, we will continue to hold approximately 8.0% equity interests in Che Hao
Duo. As of the date of this report, the transaction has not yet been fully completed yet.

Zhuan Zhuan.

In April 2017, Tencent invested US$200.0 million in cash and additional business
resources in Zhuan Zhuan Holding in exchange for a minority equity ownership. Zhuan Zhuan Holding is
an entity we created and into which we transferred our business relating to the Zhuan Zhuan app and
certain used goods related listing channels from the 58 and Ganji classified platforms. We continue our
direct traffic and other business support to Zhuan Zhuan Holding. We currently own 72.2% of equity stake
in Zhuan Zhuan Holding and continue to consolidate its financial results.

Disposed Business.

In September 2017, as another effort to reduce the pressure on our cash flows and
profitability and better focus on our core classifieds business, we entered into a framework agreement with
Mr. Jinbo Yao, the chief executive officer of our company, and other parties thereto, to dispose of our
financial services and other finance related business, or the Disposed Business, to Mr. Jinbo Yao, who in
return committed to providing capital contributions to the Disposed Business subsequent to the disposal.
Pursuant to this framework agreement, we agreed to provide to the Disposed Business, among other things,
some traffic support and the right to use certain intellectual property rights. In return, we are entitled to
profit participation rights in the Disposed Business.

Our principal executive offices are located at Building 105, 10 Jiuxianqiao North Road Jia,
Chaoyang District, Beijing 100015, the People’s Republic of China. Our telephone number at this address
is +86 10 5956-5858. Our registered office in the Cayman Islands is located at the offices of Conyers Trust
Company (Cayman) Limited, Cricket Square, Hutchins Drive, PO Box 2681, Grand Cayman, KY1-1111,
Cayman Islands. Our agent for service of process in the United States is Law Debenture Corporate Services
Inc., located at 400 Madison Avenue, 4th Floor, New York, New York 10017.

B. Business Overview

We enable consumers and local businesses to connect, share information, address local services needs

and conduct local business in China.

Our business currently consists of 58 core businesses and incubated new businesses.

The 58 core businesses are comprised principally of 58 and Ganji (

), our real estate listing platform, ChinaHR (
online classifieds platforms, Anjuke (
online recruitment platform that focuses on white-collar jobs and Jia Xiao Yi Dian Tong (
online platform for drivers’ license examination preparation and other related services.

), our multi-content category
), our
), an

The incubated new businesses include Zhuan Zhuan (

), an online used goods trading and service
), a rural version of 58.com. These platforms provide more vertically
platform, and 58 Town (58
integrated services to users in their respective content categories. Although Zhuan Zhuan and 58 Town are
both in relatively early stage of their platform growth and monetization and require our continued

46

investment, we see great market and competitive potential in them. In addition, 58 Home and Che Hao
Duo were initially incubated within 58 or Ganji, and have completed fund raisings from additional outside
investors. We have deconsolidated the financial results of 58 Home and Che Hao Duo from ours in
accordance with U.S. GAAP since 2015.

We primarily conduct our business in mainland China. As of March 31, 2019, our online services
) in mainland China. We

), and over 12,000 towns and villages (

covered 338 cities (
), 491 counties (
have our direct sales team in 55 cities in mainland China.

Our Users

Our users refer to all participants on our platforms, including consumer users and business users.

Consumer users browse and search information on our online platforms without the need to register
an account with us. After completing a user registration process, a user can post information, access more
content and use our communication tools and other services. We increasingly encourage more users to
register and log into their accounts before utilizing our services.

Business users are typically those who attempt to attract customer leads or recruit employees. Business
users can post information on our platform for free, however, they may choose to pay for our premium
services to enhance the marketing effectiveness.

Over 500 million users used our mobile apps in 2018, an increase of 19.9% from 2017. The number of
users in a given period is defined as the number of accesses by unique mobile device IDs to our mobile apps
in a given period, which is calculated as the aggregate of the number of unique mobile device IDs that
accessed each of our mobile apps in that period.

In 2018, more than 85% of our traffic, which is defined as average monthly page views in listing and

landing pages, is from mobile apps and mobile web browsers.

We had approximately 11 million paying user accounts, or paying users, in 2018, an increase of 9.0%
from 2017. Paying user account for a given period refers to a user account through which users have
purchased our services at least once during that period. A large majority of our paying users are business
users as opposed to consumer users, even though consumer users can also pay for enhancement of their
listings exposure.

The total number of average quarterly subscription-based paying membership accounts was
approximately 2.8 million during 2018, a 14.0% increase from approximately 2.5 million during 2017.
Paying membership accounts, or members, are a subset of paying users, and refer to users, primarily
business users, who purchase our subscription-based membership services. Members are entitled to
additional services and benefits as compared to non-subscription-based paying users and non-paying users.
See also “— 58 Core Business Service Offerings — Paid premium services
to business users —
Subscription-based membership services.”

The total number of average quarterly paying users for online marketing services was 4.2 million in
2018, an increase of 17.0% from that in 2017. Online marketing services paying users are a subset of paying
users, and refer to users who have purchased at least one of our various online marketing services. Members
who purchase our subscription-based membership services can also purchase online marketing services, in
addition to subscription-based membership, typically at a discount compared to non-subscription-based
paying users. However, one does not have to be a member to purchase most types of online marketing
services. See also “— 58 Core Business Service Offerings — Paid premium services
to business
users — Online marketing services.”

58 Core Business Service Offerings

58 core business services for consumer users

We provide platforms for consumer users to browse, search and post information, get connected and
communicate with services providers to ultimately address these consumer users’ needs for local services. We
continue to invest in technology such as big data and artificial intelligence (AI) to enhance the relevance of

47

our information and the effectiveness of our services. 58, together with other internally developed and
acquired platforms, are well positioned to serve Chinese consumers with respect to provision of local service
information. Some consumer users also pay to better promote their own listings, but it is free for consumer
users to browse, search and use other features on our platforms.

The following platforms can be accessed through PC, mobile browsers, as well as mobile apps.

58 was launched in 2005 when our company was first founded. It is currently the largest online
classifieds platform in China measured by traffic and revenues. It contains various content categories such
as real estates, jobs, automotive, used goods, yellow pages and other local services categories.

Ganji (

) was launched in 2005. It was consolidated into our company in August 2015. It contains
similar content categories as 58. A new mobile app version for Ganji, which emphasizes under the jobs
category, was launched in December 2017 which targets to differentiate Ganji from 58, which has more
balanced and comprehensive content categories.

Anjuke (

) was launched in 2007 and acquired by us in March 2015. It is currently one of the
leading real estate listing platforms and is focused mainly on real estate sales, both secondary and primary,
whereas the real estate categories on 58 and Ganji platforms mainly focus on rental and secondary real
estate sales.

ChinaHR (

) was launched in 1997 and acquired by us in May 2015. It is currently one of the
leading online recruitment platforms and is focused on white-collar jobs and offers career information and
various other recruitment related services.

Jia Xiao Yi Dian Tong (

) was launched in 2005 and acquired by us in April 2015. It is
currently one of the leading platforms that offer drivers’ license examination preparation and other related
services.

58 core business services for business users

Business users use our platform to upload and promote their services, attract customer leads and
recruit employees. Business users can validate themselves through a range of individual and business
background validation tools on the platform to enhance their profiles online.

We provide business users with a series of services for free. They can post information within certain
limit for free. In most key categories, they have a basic storefront page and access to PC and mobile apps to
manage their listings and communicate with consumer users for free.

We also launched category-specific mobile apps

tailor-made for business users with more
mobile-friendly features for them to manage listings on our platforms, get leads and communicate with
consumer users. We also increasingly generate more data insights on marketing effectiveness and provide
relevant feedback to our business users to increase the efficiency of their online marketing effort and overall
business activities. We plan to continue to expand the features and enhance the user experience for these
software as a service (SaaS) tools. With the help of these enhanced tools, we hope to increase engagement
and interaction between consumer users and business users, which in turn provides us with larger amount of
data for us to better understand, profile and serve our users. By leveraging our AI and big data capabilities,
we hope that our platforms become increasingly intelligent to match consumer users with business users,
leading to more diversified lead-generation revenue models, higher traffic monetization efficiency and
improved quality of the information and overall user experience.

Our mobile apps developed for business users primarily consists of the following:

Zhao Cai Mao (

) is a dedicated recruitment mobile app particularly for small and micro business
users. This app allows employers to upload descriptions of their business, post jobs and search for and chat
with potential job seekers. Its location-based services help identify job seekers that are potentially more
geographically suitable for the open positions. Its chat function provides a convenient alternative to phone
calls to conduct job search related communication. It enables employer to better connect with job seekers
on 58 and Ganji platforms. These features make the hiring process more efficient and help employers recruit

48

on the go. Business users can pay for more leads or enhanced online marketing services on this app. In
addition to the Zhao Cai Mao app, business users also use 58 as an important tool to access and manage
their listing and conduct various recruitment related services, which can be accessed through PC, mobile
browsers, as well as mobile apps.

Mobile Real Estate Agent (

) is a dedicated mobile app for individual secondary and rental
real estate agent users. It helps real estate agents to upload and manage listings, contribute content to the
platform and connect more effectively with consumer users.

Wei Liao Ke (

) is a dedicated mobile app for individual primary real estate agent users. It helps
real estate agents to upload and manage listings, contribute content to the platform and connect more
effectively with consumer users.

Shang Jia Tong (

) is a dedicated mobile app for yellow page business users. It helps business

users to upload and manage listings and connect more effectively with consumer users.

Che Shang Tong (

) is a dedicated mobile app for used car dealer users. It helps used car dealers to
upload and manage listings, access useful information such as maintenance or pricing through integrated
third-party tools, and connect more effectively with consumer users.

Paid Premium Services to Business Users

We had approximately 11 million paying user accounts, or paying users, in 2018, an increase of 9.0%
from 2017. Paying user account for a given period refers to a user account through which users have
purchased our services at least once during that period. A large majority of our paying users are business
users as opposed to consumer users, even though consumer users can also pay for enhancement of their
listings exposure. The paying users include members who used our subscription-based membership services
and other paying users who have not used our subscription-based membership services but have purchased
one of our various types of online marketing services.

Subscription-based membership services

Even though business users can participate in our platforms for free, some business users pay for
additional premium services to enhance their marketing effectiveness. Our subscription-based membership
is a basic service package consisting mainly of merchant certification, display of an online storefront on our
platforms, preferential listing benefits such as daily priority listings and a higher limit for daily listings, and
access to our dedicated customer service support team and online account management system. Members
who subscribe to our membership can get access to more services and obtain more effective marketing than
non-paying business users on our platforms. 58, Ganji and Anjuke offer subscription-based membership
packages that include similar types of services, although the specific details of the services, such as the
quotas for daily listings, may vary from platform to platform. In some cases, we merge memberships on
multiple platforms into a single subscription-based membership package, which enables business users to
more easily market on multiple platforms.

We offer memberships of varying lengths across different content categories. Memberships in the
yellow pages, jobs and used auto categories are primarily 12-month packages. In China, due to relatively
high employee turnover among migrant workers, many businesses have ongoing hiring needs. Memberships
in the real estate category are primarily one-month to three-month packages, because membership services
are provided on an individual real estate agent basis and the turnover of real estate agents is quite high.

We acquire a majority of subscription-based members through our field sales teams and our sales
agent network, even though we have started to make more membership services packages available online
and encourage more business users to select and purchase them online. Our centralized and dedicated
tele-customer service team supports our members during their membership period to enhance the
marketing effectiveness and improve membership renewals. The roles and responsibilities of the field sales
and customer services teams may vary by content category, as we constantly optimize our team structure
and functions to best develop and serve our business users. The majority of our subscription-based paying
members are small and medium-sized local businesses.

49

The following table sets forth the number of subscription-based paying membership accounts for the

periods indicated:

Mar. 31, June 30, Sept. 30, Dec. 31, Mar. 31, June 30, Sept. 30, Dec. 31, Mar. 31, June 30, Sept. 30, Dec. 31,

2016

2016

2016

2016

2017

2017

2017

2017

2018

2018

2018

2018

(in thousands)

Subscription-based Paying

Membership Accounts . . . . 1,817.8 1,974.0 2,067.2 2,069.7 2,211.9 2,464.3 2,611.2 2,653.5 2,665.4 2,932.0 2,968.5 2,770.3

Note:

(1) We define subscription-based paying membership accounts as the registered accounts through which
our users have purchased our membership subscriptions. The number of subscription-based paying
membership accounts in a given period represents the paying members whose membership
subscriptions are in their service period at any point during such given period.

Online Marketing Services (OMS)

In addition to subscription-based membership services, which we position as a basic entry-level
package services for business users, we aspire to provide various additional online marketing services to
meet the customers’ various needs typically beyond what have already been addressed by subscription-based
membership services. Online marketing services are generally more flexible to meet needs for customers of
different scales, at different times and in different ways. Some online marketing services types are available
for most content categories, whereas others are tailor made for certain content categories only.

Our online marketing services primarily include real-time bidding, priority listing, various other
lead-generation services and display advertising. Some types of online marketing services are similar across
different content categories, whereas others are tailored to one or some specific content category based on
the nature of the content category and our insights and know-how.

Business users use our real-time bidding services to bid for the most prominent placement of their
listings in specific categories and locations on a cost-per-click (CPC) basis. We have developed a
user-friendly bidding system through which business users can create text- and graphic-based descriptions
for their listings and bid on the placements of their listings. In some categories, instead of a dynamic
market-based bidding pricing system, we set fixed CPC price that is subject to regular reviews and
adjustment. We made decisions as to which bidding systems to use based on our experience and know-how
about each specific content category. Through bidding services, we typically generate much higher revenues
than we otherwise could with the same amount of listing space as it maximizes the traffic monetization
efficiency.

Business users also purchase our priority listing services, which typically place their listings below
real-time bidding listings but above the area where regular subscription-based paying members’ listings are
displayed. Business users can purchase listing placements of varying durations ranging from several hours
to several days to several weeks depending on their needs.

We continue to provide users more innovated ways to connect on our platforms in addition to phone
calls, such as online chat through instant messaging tools, a quote for a specific service item, submissions of
resumes to an open job posting in which users are interested. As a result, we are increasingly capable of
passing leads directly to our business users. In addition, as we accumulate more user data and build better
user profiles, we are also able to improve the quality of the leads we provide. Therefore, we are providing
more innovative lead-generations based online market services to our business users to replace the
traditional listing-position-based services. We offer business users a simpler way to market their services
with clear measures of returns on investment, ROI, of their marketing investment. This also allows us more
flexibility to utilize our traffic and to leverage technology to better match the needs of consumer and
business users. As we monitor the effectiveness and gather feedback from our customers, our AI and big
data algorithm helps improve both monetization and user experience.

We provide display advertisement mainly for major business users, such as primary real estate
developers on our Anjuke platform, companies who hire more white-collar staff on our ChinaHR platform
) platform. These business users purchase display
and auto manufacturers on our 58Che (58

50

advertisement
to enhance their brand recognition and attract consumer attention. These display
advertisements are either text- or graphic-based displays for varying time periods ranging from several days
to several months.

The total number of average quarterly paying users for online marketing services was 4.2 million in
2018, an increase of 17.0% from that in 2017. Online marketing services paying users are a subset of paying
users, and refer to users who have purchased at least one of our various online marketing services. Members
who purchase our subscription-based membership services can also purchase online marketing services, in
addition to subscription-based membership, typically at a discount compared to non-subscription-based
paying users. However, one does not have to be a member to purchase most types of online marketing
services. It is an important strategy for us to continue to upsell more online marketing services to members
who have already purchased the subscription-based membership services. On average, approximately 64.6%
of our quarterly subscription-based paying membership accounts purchased our online marketing services
in 2018 as compared to 60.2% in 2017.

Most of the online marketing services customers are required to make payment in advance before
purchasing our services, in the form of purchasing virtual online currencies of our platforms. Paying
members can log into our account management webpage or mobile apps and purchase various online
marketing services through an easy-to-use interface.

Incubated New Businesses (Consolidated Businesses)

Zhuan Zhuan (

) is an online used goods trading platform launched in the fourth quarter of 2015
that primarily focuses on consumer to consumer, or C2C, used goods transactions. It allows users to search
and trade a wide variety of used goods and features picture-taking and video-shooting to make listing used
goods much easier. The C2C payment solution for Zhuan Zhuan is a WeChat payment-based escrow
payment process co-developed by 58 and Tencent. This is a convenient and secure payment method with an
escrow payment process. Under this process, funds transferred through online payment will not be released
to the sellers until the buyers confirm receipt. The use of WeChat account log-in and exclusive WeChat
friends’ relations data has given the platform an extra level of security and social interest. Users can opt to
transact offline face-to-face as well as using Zhuan Zhuan to arrange logistic service providers to come to
sellers’ place to pick up the goods and track shipment status through intuitive user interface.

For some specific product categories, such as mobile phones, Zhuan Zhuan provides further
value-added services to enhance confidence and trust in used goods transactions. Zhuan Zhuan has hired a
team that specializes in mobile phone authentication and maintenance. Leveraging our increasing
knowledge of the marketplace and to promote market activities, we also recommend price ranges for
different product categories. These innovative value-added services help to boost transaction volume and
strengthen our brand recognition for the platform through word of mouth marketing. At the same time,
Zhuan Zhuan charges fees upon authentication services provided to buyers as well as online marketplace
services provided to sellers especially business sellers.

Zhuan Zhuan has experienced rapid growth in user traffic since its launch in 2015. Zhuan Zhuan has
covered more than 200 million users currently including users through app activation and WeChat
registration. Zhuan Zhuan launched its first WeChat mini-program in 2017 which serves as a new access
point beside its mobile app. Mini-program is a light feature embedded in WeChat to facilitate discovery, fast
access and download of stand-alone mobile apps. It is an enhancement of a WeChat official accounts and is
designed to connect service providers with mobile users. The features within our mini-program are largely
similar to our own mobile app but will recommend different content based on different user profile and
algorithm. Some mini programs offer special features relevant to unique WeChat eco-system data and user
experience. Users can view, chat, post new listing items and make purchases via Zhuan Zhuan
mini-programs within WeChat directly. Based on a business cooperation agreement between Zhuan Zhuan
and Tencent, the Zhuan Zhuan mini-programs can also be accessed through the “Used goods” shortcut on
WeChat Pay index page.

We currently own 72.2% of equity stake in the Zhuan Zhuan Entities on an as-converted basis and
continue to consolidate the financial results of Zhuan Zhuan in our consolidated financial statements. See
“— A. History and Development of the Company.”

51

58 Town (58
the summer of 2017.

) is a rural version of 58 in smaller towns and rural areas in China that we launched in

Even though the urbanization rate has been increasing, there are still several hundred millions of
people living in smaller towns and rural areas in China. In recent years, smart phone and social network,
such as WeChat has been increasingly popular in rural China but information is still largely offline there.
58 Town aims to provide users in those areas an online platform to access local information that is useful
and interesting. We send our teams to visit these small towns, recruit local “town partners” and provide
them with apps to upload and manage information. These town partners are not our full-time employees,
but they are typically people who show an interest in and have the basic skills for helping us to develop local
users and manage content mostly on part time basis. Our core teams in the Beijing headquarters maintain
most ongoing interaction online with the town partners through apps and other systems to provide
operational training and instructions to grow the platform locally. We also offer individually relatively minor
monetary incentive to town partners to reward good results. We believe that this is a good marketing
investment to promote the 58 brand and acquire new users and content. The content categories we cover on
58 Town are largely similar to those on 58. Local community forum, jobs, real estate, auto are the major
ones. However, there are also categories that are more local and unique to lives in small towns, such as car
sharing for users who travel to neighboring towns and areas due to the lack of
taxi and public
transportation like in big cities. Most users today browse content in WeChat groups or WeChat public
accounts created by town partners, however since the content is also synchronized to 58 and 58 Lite
) apps, there is growing number of users who access information through our apps, where we can
(58
better retain and serve our users.

58 Town has experienced rapid growth since its launch in the summer of 2017. As of March 31, 2019,
58 Town covered more than 12,000 out of a total of approximately 40,000 towns in China. We estimate that
58 Town covered around 100 million users in 2018, most of which were new users of our services. Even
though monetization is not a near-term focus in 2019, we believe this is the initial stage of a very valuable
user network with plausible revenue models.

Furthermore, as there are many migrant workers in China that go back and forth between cities, small
towns and rural areas, 58 Town is very complementary to our existing platforms in that we not only reach
out to more users with 58 Town, but with a bigger portfolio of platforms now, we can also serve our users
better as they move between geographies. The integration of data from 58 Town and other existing
58 platforms will further enable us to generate more insights into our users, disseminate information better
across various platforms and provide better marketing services for business users leveraging big data and AI
capability.

Incubated New Businesses (Deconsolidated Businesses)

58 Home is a platform that enables users to search and purchase various home services, including
domestic services, freight delivery services and platform services. Consumer users can select individual
service providers online without going through middleman agency companies. For its core service
categories, in addition its online platform, 58 Home engages various offline operations, such as finding and
certifying individual service providers and providing them with a mobile app tailor made for them to receive
order and connect with consumer users. 58 Home also conducts regular offline training for services
providers in an effort to raise the quality of their services. 58 Home has customer service call center teams
that collect customer feedback to enhance its customers’ operations. 58 Home also partners with other
third-party vertically-dedicated service companies in order to widen its content categories. Currently, there
are over 444 cities and counties in China where most of 58 Home’s online services are available.

On November 27, 2015, 58 Home conducted its Series A preferred shares equity financing, which was
intended to reduce the pressure on our cash flows and profitability, enable us to better focus on our core
classifieds business, and further fuel the growth of 58 Home with its more independent operation and
from new investors. As certain rights provided to the noncontrolling Series A preferred
support
shareholders of 58 Home would be viewed as substantive participating rights under U.S. GAAP, we have
ceased consolidating the financial results of 58 Home in our consolidated financial statements in
accordance with U.S. GAAP since November 27, 2015.

52

We currently hold 68.8% of equity interests in 58 Daojia Inc. on an as-converted basis, including
87.9% of the total outstanding ordinary shares and 5.0% of the total outstanding preferred shares. See
“— A. History and Development of the Company.”

Che Hao Duo (

), previously known as Guazi, is one of the leading innovative automotive retail
), an online C2C used car trading platform,
groups in China. Its business mainly consists of Guazi (
), an online new car trading platform, which was launched
which was launched in 2015 and Mao Dou (
in 2017. These platforms provide consumers with a great selection of used and new car inventory and a
hassle-free one-stop-shop experience with various post-sales maintenance services, financing and insurance
solutions. They continue to optimize the efficiency of the overall automotive retail industry with strong big
data capability, strong brand recognition, major online mobile apps and offline sales and technician teams
that cover approximately 200 cities in China.

We currently have a minority equity interests in Che Hao Duo, and we do not consolidate its financial
results. Che Hao Duo has been accounted for using cost method since we divested it on December 31, 2015,
and measurement alternative after we adopted ASU 2016-01 since January 1, 2018. See “— A. History and
Development of the Company.” As of December 31, 2018, we held approximately 19.1% equity interests in
Che Hao Duo on fully diluted basis.

Content Categories

We organize listings on our platforms by content categories in an intuitive and easy-to-use directory to
facilitate browsing and viewing. Currently, the major content categories in terms of number of listings and
user traffic on our platforms are the following:

•

•

•

Real estate. Real estate is sorted into subgroups of residential rental, secondary and primary
property sales, office space, retail space and industrial real estate rental. 58 and Ganji platforms
have mainly rental and secondary property sales listings, while our Anjuke platform has mainly
secondary and primary property sales listings. Listings are mostly uploaded by real estate agents,
although consumers can upload their own homes for lease or sale as well. We have been
continuously working on enriching the content and improving the quality of our listings. For
instance, for residential properties, a listing not only covers the home itself, but also increasingly
covers floor plan and description of the neighborhood community. The format of the listing
includes text, picture and increasingly video, virtual 3-D depiction or bird’s-eye view of the
property and neighborhood. We also provide useful tools such as maps, property pricing index,
mortgage calculators, housing policy interpretations and industry news to further assist
consumers’ decision-making. Besides, we also provide insurance coverage for both consumers and
real estate agents. In June 2018, we acquired a minority stake in 5I5J, a major secondary and rental
brokerage company in China, whose business is complementary to our real estate content
category.

Jobs currently covers a wide range of job categories, such as sales, customer service,
Jobs.
manufacturing, human resources and administrative, homecare, cleaning, security,
logistics.
Employers on our platforms come from diverse industries, such as dining, recreation and
entertainment, internet, retail and e-commerce, healthcare, education, finance and insurance, real
estate, renovation and construction. We also have recruitment agencies, which represents a
minority of all
listings under the jobs category. Our 58 and Ganji platforms have largely
mid-to-lower-level income job listings and resumes. ChinaHR, on the other hand, focuses on
white-collar jobs from larger and more reputable companies. Job applicants can prepare a resume
online, browse open positions and apply for jobs online. They can also join an online community
to share job search experience and access career advices or industry news. Employers can upload
job listings, purchase resumes and use our background check and assessment services. Job
applicants and employers can communicate in various ways on our platforms through various
consumer and business facing mobile apps.

Automotive. Automotive includes listings of used and new cars, car leasing services, driving
school services, automotive repairs and maintenance services, and other car-related services. Our
platforms primarily focuse on listing of used cars. Listings are uploaded by either used car dealers

53

•

•

or individual consumers. Our platform also provides consumers with tools for car valuation. For
selected vehicles, we also provide vehicle inspection services, quality guaranty and extended
warranty solutions as well as financial services, mostly through qualified third-party partners, in
an effort to better facilitate the used car transaction. Consumer users and business users can
communicate on our platform through various tools, including phone calls, instant messages, and
video chats.

Used goods. Used goods covers a wide range of used consumer products such as computers and
peripherals, mobile phones, digital cameras, furniture, household appliances and goods, books,
artwork, sporting goods and musical
listings are
uploaded by either professional used goods resellers or individual consumers. On Zhuan Zhuan,
listings are largely uploaded by individual consumers. Consumers can browse and communicate
with businesses or other consumers on 58 and Ganji. In addition, consumers can directly transact
on Zhuan Zhuan.

instruments. On 58 and Ganji platforms,

Yellow pages local services. This category covers a variety of services such as homecare, business
services, renovation, education and training, vehicle rental, franchise licensing services, wedding
and filming, and travel services. On 58 and Ganji platforms, consumer users search and browse
local services information. Listings are primarily uploaded by business users. We are encouraging
more user reviews and develop more information tags on businesses and their service offerings to
further facilitate decision-making. Consumer users can browse and communicate with business
users or other consumer users on 58 and Ganji. For selected categories, such as home cleaning,
mate services and ad-hoc logistics services, 58 Home allows consumers to directly purchase
services from services providers trained and regulated by 58 Home.

Content Monitoring and Quality

We are committed to offering authentic and high quality information across our platforms and
complying with applicable laws and regulations. We believe information quality is critical to superior user
experience. However, we are subject to spam, poor quality information and fraudulent activities as many
other large internet companies are.

We have adopted a multiple-level detective, protective and preventive system to manage our content

and safeguard information quality.

•

Information screening, removal and user feedback collection and follow-up processes. We utilize
proprietary technologies such as text or picture-based content screening analysis technologies
together with manual screening conducted by teams of several hundred people to ensure content
that contains certain inappropriate keywords cannot be successfully posted, viewed or and that
they will be taken down once identified on our online platforms. We have a comprehensive set of
policies regarding content management and we regularly and rigorously update and implement
these policies to safeguard interest of our users. In addition to the actions taken with respect to
the content, we also have a set of rules and processes to trace back to the users who post the
respective information. The user accounts that violate these rules will be temporarily suspended or
permanently terminated based on the severity of the violation. If it is a paying business user
introduced by our sales and customer services teams, we also hold our teams accountable for the
violations and have and implement internal disciplinary policies accordingly. We encourage users
to report information quality issues or fraudulent activities. We have established effective working
relationship with relevant government agencies who also receive consumer feedback and
complaints about services found on 58 platforms. We have increased our internal resources to
process, validate and follow up on these reports and claims. We encourage business users to make
a deposit for information quality in exchange of more traffic support. In the event of violation,
the deposit will be deducted and paid to the users who report the violation. In other cases, where
the business users or the platforms have paid for premiums to insure information quality, the
insurance company will compensate the users. We may compensate or reward the users even if it is
not legally required.

54

•

•

•

•

Lister account management and control. Many information quality issues arise from insufficient
verification and control over the listers’ account set-up and management. We have been raising the
bars on authorization of individuals and businesses, and increasing the authorization requirement
and verification procedure during the account opening process. For instance, in our rental home
category in most major cities in China, to claim to be the owner of the property, the lister needs to
either upload the property ownership certificate or put down an information quality guarantee
deposit. We work with increasing number of third parties and used more advanced technologies
such as facial recognition to validate the account owner. The percentage of users who have passed
one or multiple real identity validation has been increasing. Users who have their personal
identification linked with the lister account typically is a lot less likely to upload low quality
listings.

Ongoing online monitoring powered by big data. We used our proprietary systems to analyze
information, track user traffic and detect irregular user behaviors, spams or potential fraud. Our
big data capability allows us analyze a huge amount of data per second in real time, and analyze
multiple forms of data including text, photo, video and voice. We are also building large databases
on our content categories such as real estate and automotive to further regulate the posting and
detect irregular information uploads. We are becoming more experienced at detecting fraudulent
individuals and offenders and developing more comprehensive blacklists and whitelists.

Onsite due diligence and external partnerships. We have increased and will further increase
investment in onsite due diligence, including examining the availability and conditions of the listed
real estate properties and used cars, validating the due authorization and hiring needs from
employers and recruitment agencies, which helps to safeguard the platform information quality.
We also partner with other internet companies and other interested organizations to share
experience and information. We work closely with law enforcement authorities to assist in their
investigations against fraud. With insights drawn from our data analytics, we help law enforcement
authorities to identify suspicious groups and individuals who may commit fraud or infringe on
consumer rights.

Increased exposure to high-quality information.
In addition to detecting and removing
misinformation and guarding against fraudulent activities, the other aspect of our effort to
improve overall information quality is to identify high quality information and ensure they get
more exposures through our traffic allocation mechanism. We highlight certain listings with a
) is a tag
special tag, which will typically draw more user attention. For instance, “An Xuan”(
we use in real estate categories for those listings that have met with higher quality standards. Over
time, these higher standards are becoming industry standards and real estate agent communities
are changing their decade-long practice to meet these standards so that they can enjoy more traffic
benefits from our platform. We support real estate agents with technology platform to upload
videos of property listings, which tend to be more genuine and attract more click-through. We
believe that these measures, combined with other content monitoring efforts, is improving the
overall information quality on our platforms.

Technology

Technology is the key to our success. We have been making continuous investment in technology to
enable superior user experience, increase the ease and effectiveness of business users in using our platforms
and optimize our operational efficiency. Our proprietary technology supports very high user traffic during
peak traffic periods such as the Chinese New Year, which is the peak season for job and rental home
searches. As of December 31, 2018, we had a team of approximately 3,600 highly skilled product
development personnel and engineers with expertise in a broad range of technical areas. We will continue to
develop technology to support our business innovations and growth.

Our technology capability primarily lies in the areas of real-time search, anti-fraud protection and

information quality assurance, big data, AI, cloud and online marketing.

55

Real-time Search

To accomplish the timely display of information, we have developed a proprietary search engine with

high levels of performance, reliability and scalability.

•

•

•

High performance levels. We have implemented an advanced search indexing system through
which all new data are stored immediately after they are posted. Our new postings are typically
available for search within three seconds after they are posted.

Highly reliable. We have developed a load balancing mechanism in the search engine to ensure that
our overall searching system will be unaffected by server failure.

Highly scalable. Our search system is implemented on a distributed and clustered infrastructure
which enables the storage and processing of large datasets and facilitates deployment of resources
on a larger scale.

Anti-fraud Protection and Information Quality Assurance

•

•

Content analysis technology. Our system screens every listing for fraud risk before a listing can be
displayed on our online platforms by using various specific technologies such as multi-angle cross
validation, finger print and facial recognition,
information retrieval and machine learning
technologies. Our system is designed to sweep the data being transmitted on our platforms on a
real-time basis for sensitive keywords, questionable content and unusual level of activities.

User behavior analysis technology. Equipped with data mining technology to track and analyze a
wide range of anonymous user information, our system can detect and flag potential irregularities
and initiate the relevant procedures to quickly identify and fix any potential problems.

• Manual review and feedback adopting system. We use a manual review process to screen
information that is flagged by our system, requiring a more detailed follow-up. We have built a
mechanism through which our system can “learn” from the results if a listing is checked and
validated to be accurate through our manual review process, by incorporating the manual review
results in our system database. Thus we are able to continue to update our system and enhance the
system’s screening capability and efficiency.

Big Data

We have developed our own big data infrastructure as a result of the increasing need for large scale and
real time data analysis to enhance our operation and user experience. Our massive amount of data is stored
on a distributed computing and storage network. Our system has the capacity to process million level
requests per second. Our big data infrastructure is both scalable and reliable, providing strong support for
the operations of all business units.

We also developed an online data warehouse and analytics platform to integrate data from multiple
systems, which enables data search, business intelligence, multi-dimension and real time data monitoring
and analysis. Our proprietary user behavior analytics platform for business users allows them to perform
customized analysis of user profile, demographics and conversion.

Artificial Intelligence (AI)

We used our proprietary technology to develop our AI platform for business units to conduct deep
learning and machine learning tasks. We developed AI-based customer services systems which utilize voice
recognition, natural language processing and machine learning technology to reduce human intervention in
our customer service process. AI is also utilized in our sales teams’ efficiency projects, such as sales leads
analysis, online ordering, payment process optimization and AI-based outbound customer calls. It is also
very instrumental
in real time search and online communication, personalized recommendation and
advertising to improve both user experience and effectiveness of monetization of our platforms.

Cloud Platform

We have developed our cloud platform, currently and primarily used internally. Our cloud platform
simplifies and standardizes our internal communications and improves synchronization of our system

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testing process. It also provides a more secured platform for data applications and allows more flexible and
intelligent deployment and allocation of our IT resource meet our evolving business needs. As a result, we
are able to increase our overall research and development efficiency while reducing cost.

Online Marketing Platform

To connect users and customers more efficiently, we have integrated several kinds of advertising
intelligence, functionality, flexibility and

systems into one marketing platform with a high level of
scalability.

•

•

•

•

Highly intelligent. A series of AI services have been developed for customers to target their
audiences effectively. The platform provides customers with tools such as smart pricing, budget
pacing and anti-spam to increase returns on their marketing investment.

Highly functional. There are sufficient options to meet different customer demands with uniform
UI. Many value-added services have also been implemented to assist customers to design smart
advertising campaign, such as creative builder, and landing page builder.

Highly flexible. The marketing platform contains a set of reusable modules with open API and
configuration. Thus, business units can use it to design personalized monetization mechanism. It
supports developer collaboration on monetization products experiment.

Highly scalable. The platform supports scalable distribution of user traffic and customer budget
based on unified management tools. It provides various options to connect with external sites or
apps, such as online advertising union network on tools such as real time bidding (RTB). This
helps our customers to expand the reach of their marketing efforts.

Sales and Customer Services

Sales

Our direct field sales force provides us with direct access to local business users and helps us better
understand and satisfy their local needs. They help to certify our paying members in person, organize
focused workshops or seminars with interested business users to promote the concepts and benefits of
online marketing and our various premium services, primarily the subscription-based paying membership
services.

As of December 31, 2018, our direct field sales teams and sales support teams consisted of
14,702 employees and they cover 55 cities in mainland China. The cities covered by direct field sales teams
vary by content category managed by different business units.

Our direct field sales teams directly contribute to the revenue growth of our subscription-based
membership services. They also lay the foundation for the growth of our online marketing services by
promoting packages that combine subscription-based packages and virtual currencies which customers can
later use to purchase various forms of online marketing services.

The compensation package for our sales teams includes fixed base salaries and commissions based on
the revenues or collection they achieve. We provide our sales team with regular training and internally
developed systems to assist them to quickly become proficient and productive sales force.

Since the mergers and acquisitions of Ganji, Anjuke and ChinaHR platforms in 2015, we have made
significant progress in the integration of the direct field sales and dealer networks that each company had
prior to the mergers. Though the pace and progress vary slightly among different content categories
managed by separate business units, as of the date of this annual report, in most content categories and
geographies, we no longer have dedicated teams that only sell Ganji services. Customers who purchase
58 subscription-based membership services can select to synchronize listing to Ganji platform. In addition,
in real estate, there are still largely separate sales teams for 58 and Anjuke brands because they are relatively
complementary platforms with different focus areas in primary, secondary real estate sales or rental homes.
ChinaHR teams have been largely merged with the 58 teams in the Job categories with few exceptions where
dedicated ChinaHR teams continue to develop and serve larger scale white collar customers in a handful of
cities.

57

Prior to being acquired, Ganji had direct sales teams only in top 4 cities and used sales agencies to
cover other cities, while Anjuke had direct sales in less than 20 cities and no sales agencies. We have
expanded the direct sales teams’ coverage after consolidating their businesses.

As of December 31, 2018, we have direct sales team coverage for real estate, jobs, yellow pages and
used car categories in 53, 28, 27, 37 cities, respectively. Outside those major cities, we continue to work with
sales agencies to grow our paying members in lower-tier cities.

We have been actively pushing our sales and dealer teams to further penetrate into more lower-tier
cities and counties and dedicate more resources to pursue faster revenue growth in those places. The revenue
generated outside of the biggest 19 cities as a percentage to total revenues of our core businesses was 34.9%,
39.6% and 44.7% for 2016, 2017 and 2018, respectively, demonstrating our success in pursuing growth in
lower-tier cities. We believe there is still room for us to further push for higher growth in lower-tier cities and
counties.

Customer Service

We have dedicated and centralized customer service team in Tianjin, China, which are engaged in
providing services to general users and subscription-based paying members and generating new members.
Our customer service team consisted of 1,760 people as of December 31, 2018.

General user service

We have largely centralized dedicated teams who are committed to address general users’ queries within
24 hours through online messages or emails. In addition, we closely monitor user feedback from various
other channels, such as popular social network services platforms and promptly elevate issues internally and
respond to valuable user feedback we collect.

Subscription-based paying member service

For our subscription-based paying members, we have a dedicated customer service center in Tianjin,
China, which supports our paying members through a members-only toll-free phone number and other
online communication channels. Our dedicated customer service team is well trained on our membership
service functions and online marketing service offerings. Using our internally developed customer service
systems, our customer service teams analyze data on the performance of the marketing services and help
paying members to optimize their online marketing strategies and performance.

New member generation

In some cases, we utilize our centralized customer service team to acquire new paying members
through tele-sales or online sales leads. In the industries where local business users are more familiar with
online marketing and require less in-person interaction, we find this to be more cost-effective to promote
our online marketing services on the phone, as opposed to having in-person demonstrations of our service
offerings. We also use our tele-sales teams to cover remote areas where it is not economical to cover through
our field sales teams or sales agent network.

Efficiency improvement of sales and customer services teams

As the expenses related to our sales and customer services teams still contribute to a significant portion
of our operating expenses, we continually work to increase the efficiency of such teams, mainly in the
following three areas:

•

Technology and AI. We have largely replaced paper contracts and cash payments with electronic
contract and payment methods. In addition, we have been improving our IT infrastructure to
support our sales and service teams. With more profiling information about a lead or an existing
customer, our sales and customer service teams are becoming more targeted and effective in
addressing customers’ needs. The improved IT infrastructure also enhances management clarity,
granularity and timeliness of intervention.

58

•

Self-service. We have been developing interfaces for business users to purchase marketing
listings and marketing activities online through tailor-made
services and manage their
), Mobile Real Estate
category-specific business facing mobile apps such as Zhao Cai Mao (
).
Agent (
“Self-service” has helped and will continue to enable us to remove manual handholding efforts by
our sales and customer service teams, which results in further efficiency increase of our teams.

), Che Shang Tong (

), Shang Jia Tong (

), Wei Liao Ke (

• Management rigor. We have continuously rolled out training particularly for the mid-level

management teams to improve the overall efficiency.

These measures help to further improve the efficiency of our sales team. As of December 31, 2018, our
field sales and customer service headcount generally remained stable compared to December 31, 2017, while
our revenues grew by 30.5% from 2017 to 2018. We believe that we can further improve efficiency of our
sales and customer service teams. Considering the prospect of further technology advances and trend that
Chinese customers will get more sophisticated with internet, our customers is likely to engage with our
platform more on self-serve basis instead of relying on field sales and customer services teams in future, we
believe there is still a lot of room for us to improve our efficiencies in the years to come.

Advertising, Branding and Marketing

China has a massive number of internet users including those on mobile internet. Our mobile apps
were accessed by more than 500 million user IDs in 2018. With the broad range of services on our
platforms, we believe there is still room to continue to attract new users to our platform. Other than
continuing enhancing user experience, which drives word-of-mouth and repeat usage, it is also critical to
continue to promote our brand and attract more users through various forms of online and offline
advertising activities.

Our online advertising activities primarily consist of smartphone app pre-installations, paid app
downloads from OEM and third-party app markets and various other online platforms including news feed
and search engines, paid mobile and PC traffic acquisition from browser-based mobile platforms, mobile
and PC internet navigation platforms and various search engines in China.

Our offline advertising activities include traditional mainstream media such as television, outdoor
billboards and display screens, public relations activities, as well as sponsored events to increase our
visibility and promote our brands.

We have been spending an increasingly larger portion of our advertising expenses in online advertising,
especially online traffic acquisition. Within online traffic acquisition expenses, a big portion was incurred to
grow our app downloads. This is aligned with the fact that mobile, particularly app traffic is becoming the
biggest portion of our total traffic and that apps provide relatively better user experience than mobile web
and PC platforms due to fast improving smart phone features and mobile internet technology.

We have gained a tremendous amount of experience in managing and optimizing the return on
investment, or ROI, on advertising expenses, especially those related to online traffic acquisition. We have
built systems, databases and a rigorous process to track the quantity, quality, cost and revenue contribution
of users acquired through paid online user acquisition channels. We have developed methods to identify the
online user acquisition source of our new users. We use PC and mobile cookies, smart phone IDs to analyze
the content that users have browsed, the actions that users have taken and ultimately the revenues associated
with each user based on the amount of paid content browsed and paid actions taken. Though certain
estimates and assumptions are used in the calculation where when an ideal level of data granularity is
lacking, we believe we have good visibility of the cost and ROI of most online user acquisition channels.
This provides good decision support for us to evaluate and adjust our strategy over user acquisition effort.

Our branding efforts cover major brands, such as 58, Anjuke and Zhuan Zhuan. We adjust the focus of
our advertising campaign according to the stage of the brand and business development, ROI assessment,
external market and competition environment.

In addition to advertising activities designed to attract consumer users, we also conduct business user
related marketing events, such as conferences, seminars and workshops, where we meet with our business
users as well as industry experts to exchange insights, promote our corporate image, strategies and services
and strengthen our relationship with our business users.

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In the summer of 2017, we launched 58 Town, a rural version of 58 in smaller towns and rural areas in
China. We offer relatively individually minor monetary incentive to local town partners to reward good
results of developing local users and contributing and disseminating local contents. We believe that this is a
good marketing investment to promote the 58 brand and acquire new users and content.

Intellectual Property

Our success and ability to compete depend, in part, upon our ability to establish and adequately
protect our intellectual property rights. In this regard, we rely primarily on a combination of patent,
copyright, software registration, trademark, trade secret and unfair competition laws and contractual rights,
such as confidentiality and license agreements with our employees, partners and others. We hold 66 patents
and have applied for the registration of 653 other patents, which cover a variety of technologies, including
those relating to data processing, search, distribution and publishing. As of March 31, 2019, we had
registered 324 computer software copyrights and 125 artwork copyrights in China, and had registered 40
domain names that are material to our business, including www.58.com, www.58.com.cn, www.ganji.com,
and
www.ganji.com.cn, www.anjuke.com and www.anjuke.cn, and 1,455 trademarks, including

,

, in China, excluding those relating to 58 Home.

Competition

Our main competitors in the online marketing space include smaller or regional online classifieds
websites as well as industry-or content-specific vertical online or offline companies that are in the same core
content categories with us. We may also face competition from other internet companies, who may enter
into the online classifieds or vertical listing market in China. We compete primarily with our user traffic,
brand awareness, ability to engage consumer users with good content and tools to facilitate their decision
making for various local services needs, and ability to improve marketing effectiveness and provide other
related services.

Regulation

This section sets forth a summary of the significant regulations or requirements that affect our

business activities in China or our shareholders’ rights to receive dividends and other distributions from us.

Regulations on Value-Added Telecommunication Services

The PRC government extensively regulates the telecommunications industry, including the internet
sector. The PRC State Council, the MIIT, the Ministry of Commerce, the State Administration for Industry
and Commerce (currently known as State Administration for Market Regulation), the SAPPRFT (currently
known as National Radio and Television Administration, or the NRTA) and other relevant government
telecommunications,
authorities have promulgated an extensive
internet-related services and e-commerce. However,
industry and
internet-related industry are at an early stage of development. New laws and regulations may be adopted
from time to time that will require us to obtain additional licenses and permits in addition to those that we
currently have, and will require us to address new issues that arise from time to time. As a result, substantial
uncertainties exist regarding the interpretation and implementation of current and any future Chinese laws
internet-related services and e-commerce. See
and regulations applicable to the telecommunications,
“Item 3. Key Information — D. Risk Factors — Risks Related to Doing Business in China —
Uncertainties in the interpretation and enforcement of PRC laws and regulations could limit the legal
protections available to you and us.”

the PRC telecommunications

regulatory

governing

scheme

Licenses for Value-Added Telecommunication Services

The Catalogue for the Guidance of Foreign Investment Industries, or the Catalogue, as promulgated
and amended from time to time by the Ministry of Commerce and the National Development and Reform
Commission, is the principal guide to foreign investors’ investment activities in China. The most recent
version of the Catalogue, which was promulgated in 2017, divides the industries into three categories:
encouraged, restricted and prohibited. Industries not listed in the Catalogue are generally open to foreign
investment unless specifically restricted by other PRC laws and regulations, which was partially repealed by

60

the Special Administrative Measures (Negative List) for Foreign Investment Access issued in 2018. A wholly
foreign-owned enterprise is generally permitted for encouraged industries, while for restricted industries,
such as value-added telecommunications service industry, there are some limitations to the ownership and/
or corporate structure of the foreign-invested companies that operate in such industries. Industries in the
prohibited category are not open to foreign investors.

The Telecommunications Regulations issued by the PRC State Council

in September 2000 and
amended subsequently are
the primary regulations governing telecommunication services. The
Telecommunications Regulations set out the general framework for the provision of telecommunication
services by PRC companies. Under the Telecommunications Regulations,
it is a requirement that
telecommunications service providers procure operating licenses prior to their commencement of
operations. The Telecommunications Regulations draw a distinction between “basic telecommunications
services” and “value-added telecommunications services.” Information services such as content service,
entertainment and online games services are classified as value-added telecommunications services.

Pursuant

telecom operating licenses

to the Administrative Measures for Telecommunications Business Operating Permit
promulgated by the MIIT in March 2009 with latest amendments becoming effective in July 2017, there are
two types of
for basic
telecommunications services and licenses for value-added telecommunications services. The operation scope
of the license will detail the permitted activities of the enterprise to which it is granted. An approved
telecommunication services operator must conduct its business in accordance with the specifications
recorded on its value-added telecommunications services operating license. Beijing 58, our consolidated
affiliated entity, obtained a Value-Added Telecommunications Business License issued by MIIT on
April 11, 2017, which will expire on April 11, 2022.

in China, namely,

for operators

licenses

Pursuant to the Administrative Measures on Internet Information Services, promulgated by the PRC
State Council in September 2000 and amended subsequently, commercial internet information services
operators must obtain an ICP License, from the relevant government authorities before engaging in any
commercial internet information services operations within China. Beijing 58, our consolidated affiliated
entity, obtained an ICP License issued by Beijing Administration of Telecommunication in May 2006,
which was renewed in May 2011 and again in May 2016, and will expire in April 2021.

Foreign Investment in Value-Added Telecommunications Services

Pursuant to the Provisions on Administration of Foreign-Invested Telecommunications Enterprises,
promulgated by the State Council with the latest amendments becoming effective in February 2016, the
ultimate foreign equity ownership in a value-added telecommunications services provider may not exceed
50%, except for e-commerce business, in which foreign investors are allowed to have more than 50%
ownership in accordance with an announcement by the MIIT in June 2015, the Guidance Catalog of
Industries for Foreign Investment amended in July 2017 and the Special Administrative Measures (Negative
List) for Foreign Investment Access issued in 2018. Moreover, for a foreign investor to acquire any equity
interests in a value-added telecommunication business in China, it must satisfy a number of stringent
performance and operational experience requirements, including demonstrating good track records and
experience in operating value-added telecommunication business overseas. Foreign investors that meet these
requirements must obtain approvals from the MIIT and the Ministry of Commerce or its authorized local
counterparts, which retain considerable discretion in granting approvals. Pursuant to publicly available
information, the PRC government has issued telecommunications business operating licenses to only a
limited number of foreign-invested companies, all of which are Sino-foreign joint ventures engaging in the
value-added telecommunication business.

in
The MIIT Circular issued in July 2006, reiterated the regulations on foreign investment
telecommunications businesses, which require foreign investors to set up foreign-invested enterprises and
obtain a business operating license for
internet content provision to conduct any value-added
telecommunications business in China. Pursuant to the circular, a domestic company that holds an ICP
license is prohibited from leasing, transferring or selling the license to foreign investors in any form, and
from providing any assistance, including providing resources, sites or facilities, to foreign investors that
conduct value-added telecommunications business illegally in China. Furthermore, the relevant trademarks
and domain names that are used in the value-added telecommunications business must be owned by the

61

local ICP license holder or its shareholders. The MIIT Circular further requires each ICP license holder to
have the necessary facilities for its approved business operations and to maintain such facilities in the
regions covered by its license. In addition, all value-added telecommunications service providers are
required to maintain network and information security in accordance with the standards set forth under
relevant PRC regulations.

In light of the aforesaid restrictions, we rely on Beijing 58, our consolidated affiliated entity, to hold
and maintain the licenses necessary to provide online marketing services and other value-added
telecommunications services in China. For a detailed discussion of our contractual arrangement, please
refer to “— C. Organizational Structure.” To comply with these PRC regulations, we operate our platforms
and value-added telecommunications services through Beijing 58. We and certain of our consolidated
variable interest entities hold ICP licenses and own all domain names used in our value-added
telecommunications businesses. We and our consolidated variable interest entities are also the owner of all
registered trademarks which are used in our value-added telecommunications businesses and is the
applicant of all registered trademark applications we are currently making.

Regulations on Advertising Services

According to relevant laws and regulations, companies that engage in advertising activities must obtain
a business license from the SAMR or its local branches which specifically include operating an advertising
business within its business scope. Advertisers, advertising operators and advertising distributors are
required by PRC advertising laws and regulations to ensure that the content of the advertisements they
prepare or distribute are true and in full compliance with applicable laws and regulations. In addition,
where a special government review is required for certain categories of advertisements before publishing, the
advertisers, advertising operators and advertising distributors are obligated to confirm that such review has
been performed and the relevant approval has been obtained. Where internet information service providers
know or should know that illegal advertisements are distributed using their services, they should prevent
such advertisements from being distributed.

The Interim Measures, also sets forth certain compliance requirements for online advertising
businesses. For example, paid search results must be indicated as an advertisement and distinguished from
natural search results. Advertising operators and distributors of internet advertisement must examine, verify
and record identity information, such as name, address and contact information, of advertisers, and
maintain an updated verification record on a regular basis. Moreover, advertising operators and advertising
distributors must examine supporting documentation provided by advertisers and verify the content of the
advertisements against supporting documents before publishing. If
the content of advertisements is
inconsistent with the supporting documentation, or the supporting documentation is incomplete,
advertising operators and distributors must refrain from providing design, production, agency or publishing
services.

Violation of these regulations may result in penalties, including fines, confiscation of advertising
income, orders to cease dissemination of the advertisements and orders to publish an advertisement
correcting the misleading information. In the case of serious violations, the SAMR or its local branches
may force the violator to terminate its advertising operation or even revoke its business license.
Furthermore, advertisers, advertising operators or advertising distributors may be subject to civil liability if
they infringe on the legal rights and interests of third parties. We have adopted policies and procedures and
have provided training to our content review team to ensure our compliance with these laws and
regulations.

Regulations on Mobile Internet Applications

In August, 2016, the State Internet Information Office, or the SIIO, promulgated the Administrative
Provisions on Mobile Internet Application Information Services, or the Mobile Application Administrative
Provisions. Pursuant to the Mobile Application Administrative Provisions, mobile internet applications
refer to application software that run on smart mobile devices providing information services after being
pre-installed, downloaded or embedded through other means. Mobile internet application providers refer to
the owners or operators of mobile internet applications.

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Pursuant to the Mobile Application Administrative Provisions, an internet application provider must
verify a user’s mobile phone number and other identity information following the principle of mandatory
real name registration at the back-office end and voluntary real name display at the front-office end. An
internet application provider must not enable functions that can collect a user’s geographical location
information, access user’s contact list, activate the camera or recorder of the user’s smart mobile device or
other functions irrelevant to its services, nor is it allowed to conduct bundle installations of irrelevant
application programs, unless it has clearly indicated to the user and obtained the user’s consent to such
functions and application programs. If an application provider violates the regulations, the internet
application store service provider must take measures to stop the violations, including warning, suspending
the release, withdrawing the application from the platform, keeping a record and reporting the incident to
the relevant governmental authorities.

In December 2016,

the MIIT promulgated the Interim Measures on the Administration of
Pre-Installation and Distribution of Applications for Smart Mobile Terminals, or the Pre-Installed
Application Interim Measures, which became effective on July 1, 2017, to enhance the administration of
mobile applications. The Pre-Installed Application Interim Measures require, among others, that mobile
phone manufacturers and internet information service providers ensure that a mobile application, together
with its ancillary resource files, configuration files and user data, can be uninstalled by a user on a
convenient basis, unless it is a basic function, which supports the normal functioning of hardware and
operating system of a smart mobile device.

We are subject to these measures as we provide listing-based information services through different
mobile applications such as 58 Home, and we have adopted policies and measures regarding the collection,
verification, use, storage, transmission and security of user’s information to comply with the relevant laws
and regulations.

Regulations on Information Security and Censorship

The PRC government regulates and restricts internet content in China to protect state security and
ensure the legality of the internet content. The Standing Committee of the National People’s Congress, the
PRC national legislative body, enacted a law in December 2000, as subsequently amended, that among
other things, makes it unlawful to: (1) gain improper entry into a computer or system of strategic
importance; (2) disseminate politically disruptive information; (3) leak state secrets; (4) spread false
commercial
information; or (5) infringe intellectual property rights. Pursuant to the Administrative
Measures on Internet Information Services and other applicable laws, internet content providers and
internet publishers are prohibited from posting or displaying over the internet content which violates PRC
laws and regulations, impairs the national dignity of China, or is reactionary, obscene, superstitious,
fraudulent or defamatory. Internet service providers are required to monitor their platforms, including
electronic bulletin boards. They may not post or disseminate any content that falls within these prohibited
categories and must remove any such content from their platforms. The PRC government may shut down
the platforms of ICP license holders that violate any of the above-mentioned content restrictions and
revoke their ICP licenses. In addition, the MIIT has published regulations that subject ICP operators to
potential liability for content displayed on their platforms and the actions of users and others using their
systems, including liability for violations of PRC laws and regulations prohibiting the dissemination of
content deemed to be socially destabilizing. The Ministry of Public Security has the authority to order any
local internet service provider to block any internet website at its sole discretion. From time to time, the
Ministry of Public Security has stopped the dissemination over the internet of information which it believes
to be socially destabilizing.

The Ministry of Public Security has promulgated measures in December 1997, as subsequently
amended, that prohibit the use of the internet in ways which, among other things, result in a leakage of
State secrets or the distribution of socially destabilizing content. Socially destabilizing content includes any
content that incites defiance or violations of PRC laws or regulations or subversion of the PRC government
or its political system, spreads socially disruptive rumors or involves cult activities, superstition, obscenities,
pornography, gambling or violence. Under PRC law, state secrets are defined broadly to include
information concerning PRC national defense, state affairs and other matters as determined by the PRC
authorities.

63

In December 2005, the Ministry of Public Security promulgated Provisions on Technological Measures
for Internet Security Protection. These measures and the Administrative Measures on Internet Information
Services require all ICP operators to keep records of certain information about their users (including user
registration information, log-in and log-out time, IP address, content and time of listings by users) for at
least 60 days and submit the above information as required by laws and regulations. The ICP operators
must regularly update information security and censorship systems for their platforms with local public
security authorities, and must also report any public dissemination of prohibited content. If an ICP
operator violates these measures, the PRC government may revoke its ICP license and shut down its
websites. Pursuant to the Decision on Strengthening Network Information Protection issued by the
Standing Committee of the PRC National People’s Congress in December 2012, ICP operators must
request identity information from users when ICP operators provide information publication services to the
users. If ICP operators come across prohibited information, they must immediately cease the transmission
of such information, delete the information, keep relevant records, and report to relevant government
authorities. In July 2013, the MIIT promulgated the Regulation on Protection of Personal Information of
Telecommunication and Internet Users to provide for more detailed rules in this respect. In November,
2016, the Standing Committee of the National People’s Congress promulgated the Cyber Security Law,
which became effective on June 1, 2017. In accordance with the Cyber Security Law, network operators
must comply with applicable laws and regulations and fulfill their obligations to safeguard network security
in conducting business and providing services. Network service providers must take technical and other
necessary measures as required by laws, regulations and mandatory requirements to safeguard the operation
of networks, respond to network security effectively, prevent illegal and criminal activities, and maintain the
integrity, confidentiality and usability of network data.

In addition, the State Secrecy Bureau has issued provisions authorizing the blocking of access to any
website it deems to be leaking state secrets or failing to comply with the relevant legislation regarding the
protection of state secrets.

The Standing Committee of the National People’s Congress promulgated Anti-Terrorism Law in
December, 2015, which took effect on January 1, 2016 and was amended on April 27, 2018. According to
the Anti-Terrorism Law, telecommunication service operators or internet service providers must, among
others, (i) provide technical support and assistance to the relevant government authorities in preventing and
investigating terrorist activities, (ii) implement network security and information monitoring systems and
take safety and prevention measures to prevent the dissemination of terrorism information, delete the
terrorism information, immediately stop its dissemination, and keep record and report to the relevant
government authorities once the terrorism information is discovered, and (iii) examine the identity of
customers before providing services. Any violation of the Anti-Terrorism Law may result in severe penalties,
including substantial fines.

In addition, in November 2018, the SIIO issued the Provisions on the Security Assessment of Internet
Information Services with Attribute of Public Opinions or Social Mobilization, which requires ICP
operators to conduct security assessments on their internet information services if their services include
forums, blogs, microblogs, chat rooms, communication groups, public accounts, short videos, online
live-streaming, information sharing, mini programs or such other functions that provide channels for the
public to express opinions or have the capability of mobilizing the public to engage in specific activities. ICP
operators must conduct self-assessment on, among others, the legality of new technology involved in the
services and the effectiveness of security risk prevention measures, and file the assessment report to local
competent internet information office and public security authority.

As Beijing 58 is an ICP operator, it is subject to the laws and regulations relating to information
it has completed the mandatory security filing
security. To comply with these laws and regulations,
procedures with the local public security authorities, regularly update their information security and
content-filtering systems with newly issued content restrictions, and maintains records of users’ information
as required by the relevant laws and regulations. Beijing 58 has also taken measures to delete or remove
links to content that to its knowledge contains information violating PRC laws and regulations. The
majority of the content posted on our online platforms is first screened by our filtering systems. Content
containing prohibited words or images is then manually screened by employees who are dedicated to
screening and monitoring content published on our online platforms and removing prohibited content.

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Furthermore, Beijing 58 has adopted and maintained system controls, protocols and policies that are
designed to ensure its compliance with the requirements of the new Cyber Security Law. We believe that
with these measures in place, no prohibited content under PRC information security laws and regulations
should have been publicly disseminated through our online platforms in the past. However, there is
significant amount of content posted on our online platforms by our users on a daily basis. If any
prohibited content is publicly disseminated in the future and we become aware of it, we will report it to the
relevant government authority. We believe these measures taken by us are generally in compliance with the
relevant laws and regulations.

If, despite the precautions, we fail to identify and prevent illegal or inappropriate content from being
displayed on or through our online platforms, we may be subject to liability. In addition, these laws and
regulations are subject to interpretation by the relevant authorities, and it may not be possible to determine
in all cases the types of content that could result in liability. To the extent that PRC regulatory authorities
find any content displayed on or through our online platforms objectionable, they may require us to limit or
eliminate the dissemination or availability of such content or impose penalties, including the revocation of
our operating licenses or the suspension or shutdown of our online operations. In addition, the costs of
compliance with these regulations may increase as the volume of content and users on our online platforms
increases.

Regulations on Internet Privacy

The PRC Constitution states that PRC law protects the freedom and privacy of communications of
citizens and prohibits infringement of these rights. In recent years, PRC government authorities have
promulgated laws and regulations on internet use to protect personal information from any unauthorized
disclosure. The Decision on Strengthening Network Information Protection and the Regulation on
Protection of Personal Information of Telecommunication and Internet Users provides that information
that identifies a citizen, the time or location for his use of telecommunication and internet services, or
involves privacy of any citizen such as his birth date, ID card number, and address is protected by law and
must not be unlawfully collected or provided to others. ICP operators collecting or using personal electronic
information of citizens must specify the purposes, manners and scopes of information collection and uses,
obtain consent of the relevant citizens, and keep the collected personal information confidential. ICP
operators are prohibited from disclosing, tampering with, damaging, selling or illegally providing others
with, collected personal information. ICP operators are also prohibited from collection and use of personal
information after a user has stopped using the services. ICP operators are required to take technical and
other measures to prevent the collected personal information from any unauthorized disclosure, damage or
loss as well as conducting a self-examination of their protection of personal information at least once a
year. The Administrative Measures on Internet Information Services prohibit an ICP operator from
insulting or slandering a third-party or infringing upon the lawful rights and interests of a third-party. In
accordance with the Cyber Security Law, network operators must not collect personal
information
irrelevant to their services. In the event of any unauthorized disclosure, damage or loss of collected personal
information, network operators must take immediate remedial measures, notify the affected users and
report the incidents to the relevant authorities in a timely manner. If any user knows that a network
operator illegally collects and uses his or her personal information in violation of laws, regulations or any
agreement with the user, or the collected and stored personal information is inaccurate or wrong, the user
has the right to request the network operator delete or correct the relevant collected personal information.

The relevant telecommunications authorities are further authorized to order ICP operators to rectify
unauthorized disclosure. ICP operators are subject to legal liability, including warnings, fines, confiscation
of illegal gains, revocation of licenses or filings, closing of the relevant websites, administrative punishment,
criminal liabilities, or civil liabilities, if they violate relevant provisions on internet privacy. Pursuant to the
Ninth Amendment to the Criminal Law issued by the Standing Committee of the National People’s
Congress in August 2015 and becoming effective in November, 2015, any ICP provider that fails to fulfill its
obligations relating to internet information security administration under applicable law and refuses to
rectify upon an order will be subject to criminal liability for (i) any dissemination of illegal information on a
large scale, (ii) any severe effect due to the leakage of client information, (iii) any serious loss of evidence of
criminal activities, or (iv) other severe situations, while any individual or entity that sells or provides
information to others unlawfully, or steals or otherwise unlawfully obtains any personal
personal

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information will be subject to criminal liability in severe situations. In addition, the Interpretations of the
Supreme People’s Court and the Supreme People’s Procuratorate of the PRC on Several Issues Concerning
the Application of Law in Handling Criminal Cases of Infringing Personal Information,
issued in
May 2017 and effective in June 2017, clarified certain standards for the conviction and sentencing of the
criminals in relation to personal information infringement. The PRC government, however, has the power
and authority to order ICP operators to turn over personal information if an internet user posts any
prohibited content or engages in illegal activities on the internet.

Regulations on Internet Mapping Services

Pursuant to the PRC regulations applicable to internet mapping services issued by the National
Administration of Surveying, Mapping and Geo information (formerly known as the State Bureau of
Surveying and Mapping), maps transmitted through internet are internet maps. To provide internet
mapping services, the provider shall apply for a Surveying and Mapping Qualification Certificate for
internet mapping with the competent surveying and mapping bureau. The PRC regulations also provide for
certain conditions and requirements for issuing the Surveying and Mapping Qualification Certificate, such
as the number of technical personnel and map security verification personnel, security facilities, and
approval from relevant provincial or municipal surveying and mapping bureau on security system,
qualification management and filing management. Internet maps must be approved by relevant government
authority before they can be publicized on internet. Further, the State Bureau of Surveying and Mapping
and other seven PRC government authorities jointly issued a notice in 2008, to investigate and punish the
illegal and non-compliance activities with respect to the internet mapping services or geography information
services. We currently provide location information in our real estate directory by using maps provided by a
third-party internet map operator, which may be deemed as one type of internet mapping services. Our
consolidated affiliated entity, Beijing 58, obtained a Surveying and Mapping Qualification Certificate for
internet map search and location services in May 2012, which was renewed in January 2015 and will expire
in December 2019. The application for the Surveying and Mapping Qualification Certificate made by
Shanghai Ruijia, a subsidiary of Beijing 58 has been suspended due to the reorganization of the authority
and no application can be received during the transition period.

Regulations on Employment Agency Services

In accordance with the Employment Promotion Law promulgated by the Ministry of Human
Resources and Social Security and the Regulations on Employment Service and Employment
Administration promulgated by the Ministry of Human Resources and Social Security, both with effect
from January 1, 2008, an employment agency, which provides intermediary and other services for
recruitment by employers and job seeking by employees, must obtain an Employment Agency License from
the relevant labor authority and be subject to annual inspection by such authority. An employment agency
may engage in collecting and publishing job seeking and recruitment information and providing internet
employment information services in accordance with relevant laws and regulations. An employment agency
is prohibited from providing services for individuals without legal identity certifications or enterprises
without legal licenses. A wholly foreign-owned enterprise (other than owned by Hong Kong and Macau
service providers) is prohibited from conducting employment agency business. Our jobs and resumes
directory provides an online platform for job seekers and employers to post resumes and job opportunities.
initially obtained an Employment Agency License in
Our consolidated affiliated entity, Beijing 58,
March 2012 and had it renewed in April 2016 and March 2019. The renewed Employment Agency License
will expire in March 2024.

Regulations on E-commerce

On January 26, 2014, the State Administration for Industry and Commerce (currently known as State
Administration for Market Regulation) adopted the Administrative Measures for Online Trading, or the
Online Trading Measures, which became effective on March 15, 2014 and repealed the Interim Measures for
the Administration of Online Products Sales and Relevant Services previously issued in May 2010. Pursuant
to the Online Trading Measures, enterprises or other operators that engage in online product sales and
other services and have been registered with the SAMR or its local branch must make available to the public
the information stated in their business licenses or the link to their business licenses online on their websites;

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individuals that engage in online product sales and other services must submit actual
identification
information such as name and address to the operator of the e-commerce platforms. Under the Online
Trading Measures, a consumer is entitled to return the products (other than customized products, fresh and
perishable goods, audio or visual products, computer software and other digital products downloaded
online or unpackaged by consumers, and newspapers and journals that have been delivered) within seven
days from the date after receipt of the products without giving any reason. The online sellers must, within
seven days upon receipt of the returned products, refund the prices paid by consumers for relevant
products. In addition, sellers are prohibited from using contract terms or other means setting out provisions
that are unfair or unreasonable to consumers such as those excluding or restricting consumers’ rights,
reducing or exempting operators’ responsibilities, and increasing the consumers’ responsibilities, and are
prohibited from forcing consumers to enter into transactions by using contract terms and technical means.

The Standing Committee of the National People’s Congress promulgated the E-commerce Law on
August 31, 2018, which took effect on January 1, 2019. The E-commerce Law clarifies some obligations for
the e-commerce operators. For example, among other things, an e-commerce operator shall (i) disclose its
business license and other administrative licenses related to its business or a link to the above information at
a prominent place on the homepage of the platform; (ii) fully and accurately disclose information related to
commodities and services offered on its platform in a timely manner; (iii) inform the users in a clear,
comprehensive and explicit manner of the steps to conclude a contract, cautions, how to download the
contract, etc., and ensure that users are able to read and download them conveniently; (iv) enable the users
to make any corrections before orders are submitted; (v) disclose the methods and procedures for inquiring,
correcting and deleting users’ information and deregistering users’ accounts, and not set unreasonable for
such inquiry, correction, deletion and de-registration; and (vi) provide relevant e-commerce data to
competent authorities as required by such authorities pursuant to laws and administrative regulations. The
E-Commerce Law also specifically provides certain obligations on operators of e-commerce platforms.
Pursuant to the E-Commerce Law, an e-commerce platform operator is required to (i) take necessary
actions or report to relevant competent government authorities when the operator notices any illegal
products or services provided by merchants on its e-commerce platform; (ii) verify the identity of the
business operators on its platform; (iii) provide identity and tax related information of merchants to local
branches of the market supervision and administration bureaus and tax bureaus; or (iv) record and preserve
goods and service information and transaction information on the e-commerce platform. In addition, for
goods and services that are pertinent to the life and health of consumers, an e-commerce platform operator
shall bear relevant responsibilities, which may give rise to civil or criminal liabilities if the consumers
suffered damages due to the e-commerce platform operator’s failure to duly verify the qualifications or the
licenses of the business operators on its platform or to duly perform its safety protection obligations as
required by the E-Commerce Law.

Beijing 58 has obtained a business license from a branch of the Beijing AIC with a term from
December 2005 to December 2025. Based our verbal consultation with the Beijing AIC, we believe that,
except for business users who conduct transactions on our online platforms, our other users who list
information on our platforms and conduct the product sales and other services offline are not subject to the
provisions regarding online platforms. As for business users who conduct transactions on our online
platforms, we check their business licenses before allowing them to post listings on our platforms to ensure
compliance with license requirements under PRC laws and regulations. However, uncertainties exist in
terms of the implementation of these national and Beijing local rules due to the lack of practical guidance.
We cannot predict with certainty to what extent these rules will affect our business operations or future
strategies.

Regulations on Internet Information Search Service

In June 2016, the SIIO promulgated the Administrative Provisions on Internet Information Search
Services, or the Search Services Administrative Provisions, which took effect on August 1, 2016. Pursuant to
the Search Services Administrative Provisions, internet information search service refers to the service
whereby users can search for information that is collected from the internet and processed by computer
technology. The Search Services Administrative Provisions require that an internet information search
service provider must not publish any information or contents prohibited by law in the form of links,
abstracts, snapshots, associative words, related search or recommendations or otherwise. If an internet

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information search service provider identifies any search results that contain any information, website or
application that is prohibited by law, it must stop displaying the search results, and record and report it to
the relevant governmental authority. In addition, an internet information search service provider is
prohibited from seeking illegitimate interest by means of unauthorized disconnection of links, or provision
of search results containing false information. If an internet information search service provider engages in
paid search services, it must examine and verify the qualifications of its customers of the paid search
services, specify the maximum percentage of search results as paid search results on a webpage, clearly
distinguish paid search results from natural search results, and notably identify the paid search information
item by item. We may be found as an internet information search service provider. We have adopted policies
and have maintained procedures designed to ensure the compliance of our operation with these regulations.
For example, we monitor the content in our search results and remove any questionable search listings.

Regulations on Software Products

The State Copyright Bureau issued the Computer Software Copyright Registration Procedures in
February 2002, which apply to software copyright registration, exclusive licensing contract registration and
transfer contract registration. Although registration is not mandatory under PRC law, software copyright
owners are encouraged to go through the registration process and registered software may receive better
protection. As of March 31, 2019, we had registered 324 computer software copyrights in China, excluding
those relating to 58 Home.

Regulations on Trademarks

Trademarks are protected by the PRC Trademark Law adopted in 1982 and subsequently amended as
well as the Implementation Regulation of the PRC Trademark Law adopted by the State Council in 2002
and subsequently amended. The Trademark Office under the SAMR handles trademark registrations.
Trademarks can be registered for a term of ten years and can be extended for another ten years if requested
the first or any renewed ten-year term. The PRC Trademark Law has adopted a
upon expiry of
“first-to-file” principle with respect to trademark registration. Where a trademark for which a registration
application has been made is identical or similar to another trademark which has already been registered or
been subject to a preliminary examination and approval for use on the same type of or similar commodities
or services, the application for such trademark registration may be rejected. Any person applying for the
registration of a trademark may not prejudice the existing right first obtained by others, nor may any
person register in advance a trademark that has already been used by another party and has already gained
a “sufficient degree of reputation” through such another party’s use. Trademark license agreements must
be filed with the Trademark Office or its regional offices. As of March 31, 2019, we had registered
1,455 trademarks in China, excluding those relating to 58 Home.

Regulations on Patent

The PRC Patent Law provides for patentable inventions, utility models and designs, which must meet
three conditions: novelty, inventiveness and practical applicability. The State Intellectual Property Office is
responsible for examining and approving patent applications. A patent is valid for a term of 20 years in the
case of an invention and a term of ten years in the case of utility models and designs. As of March 31,
2019, we held 66 patents and had applied for the registration of 653 other patents, all of which are in the
process of examination by the State Intellectual Property Office.

Tort Liability Law

In accordance with the Tort Liability Law, internet users and internet service providers bear tortious
liabilities in the event they infringe other persons’ rights and interests through the internet. Where an
internet user conducts tortious acts through internet services, the infringed person has the right to request
the internet service provider to take necessary actions such as deleting contents, screening and delinking.
The internet service provider, failing to take necessary actions after being informed, will be subject to joint
and several liabilities with the internet user with regard to the additional damages incurred. If an internet
service provider knows an internet user is infringing other persons’ rights and interests through its internet
service but fails to take necessary action, it shall be jointly and severally liable with the internet user. We

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have internal policy designed to reduce the likelihood that user content may be used without proper licenses
or third-party consents. When we are approached and requested to remove content uploaded by users on
the grounds of infringement, we investigate the claims and remove any uploads that appear to infringe the
rights of a third-party after our reasonable investigation and determination. However, such policy may not
be effective in preventing the unauthorized listing of copyrighted materials or materials infringing other
rights of third parties. See “Item 3. Key Information — D. Risk Factors — Risks Related to Doing
Business in China — We may be held liable to third parties for information or content displayed on,
retrieved from or linked to our website, or distributed to website users, which could harm our reputation
and business.”

Regulations on Foreign Currency Exchange

Pursuant to the Foreign Exchange Administration Regulations, as amended in August 2008, the
Renminbi is freely convertible for current account items, including the distribution of dividends, interest
payments, trade and service-related foreign exchange transactions, but not for capital account items, such as
direct investments, loans, repatriation of investments and investments in securities outside of China, unless
SAFE’s prior approval is obtained and prior registration with SAFE is made. In May, 2013 SAFE
promulgated SAFE Circular 21 which provides for and simplifies the operational steps and regulations on
foreign exchange matters related to direct investment by foreign investors, including foreign exchange
registration, account opening and use, receipt and payment of funds, and settlement and sales of foreign
exchange. In February 2015, SAFE promulgated the Notice on Further Simplifying and Improving Foreign
Exchange Administration Policy on Direct Investment, or the SAFE Notice 13, which became effective on
June 1, 2015. Pursuant to SAFE Notice 13, instead of applying for approvals regarding foreign exchange
registrations of foreign direct investment and overseas direct investment from SAFE as required under
current laws, entities and individuals will be required to apply for such foreign exchange registrations from
qualified banks. The qualified banks, under the supervision of SAFE, will directly examine the applications
and conduct the registration. We generally follow the regulations and apply to obtain the approval of SAFE
and other relevant PRC government authorities. However, we may not be able to obtain these government
registrations or approvals on a timely basis, if at all. If we fail to receive such registrations or approvals, our
ability to provide loans or capital contributions to our PRC subsidiaries and our consolidated variable
interest entities may be negatively affected, which could adversely affect our liquidity and our ability to fund
and expand our business.

In March 2015, SAFE promulgated SAFE Circular 19, which came into force replacing previous
regulations limiting a foreign-invested company’s use of its RMB-settled registered capital. Although SAFE
Circular 19 has lifted certain restrictions on the use by a foreign-invested enterprise of its Renminbi
registered capital converted from foreign currencies and allows for the use of Renminbi converted from the
foreign currency-denominated capital for equity investments in the PRC, the restrictions will continue to
apply as to foreign-invested enterprises’ use of the converted Renminbi for purposes beyond the business
scope, for entrusted loans or for inter-company Renminbi loans. In addition, SAFE Circular 19 is still
unclear whether a foreign-invested enterprise whose business scope does not include equity investment or
similar activities may use Renminbi converted from the foreign currency-denominated capital for equity
investments in the PRC. Violations of these circulars and rules will result in severe penalties, such as heavy
fines. These circulars may significantly limit our ability to use Renminbi converted from net proceeds of our
securities offerings to provide financial support to our consolidated variable interest entitles in China
through our PRC subsidiaries.

The principal regulations governing distribution of dividends of foreign-invested enterprises include
the Foreign-Invested Enterprise Law and the Implementation Rules of the Foreign-invested Enterprise Law,
as amended from time to time. Pursuant to these laws and regulations, foreign-invested enterprises in China
may pay dividends only out of their accumulated profits, if any, determined in accordance with PRC
accounting standards and regulations. In addition, foreign-invested enterprises in China are required to
allocate at least 10% of their respective accumulated profits each year, if any, to fund certain reserve funds
unless these reserves have reached 50% of the registered capital of the enterprises. In addition, these
companies may allocate a portion of their after-tax profits based on PRC accounting standards to employee
welfare and bonus funds at their discretion. These reserves are not distributable as cash dividends.

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Regulations on Offshore Financing

Pursuant to a SAFE Circular 37 issued by SAFE in July 2014, prior registration with the local SAFE
branch is required for PRC residents, including PRC individuals and PRC entities, to establish or control an
offshore company for the purposes of overseas investment or financing with legitimate assets or equity
interests in an onshore enterprise or offshore assets or interests located in China. The PRC residents are
also required to amend the registration or filing with the local SAFE branch any material change in the
offshore company, such as any change of basic information (including change of such PRC residents, name
and operation term), increase or decreases in investment amount, transfers or exchanges of shares, or
merger or divisions. On February 28, 2015, SAFE promulgated the Notice on Further Simplifying and
Improving Foreign Exchange Administration Policy on Direct Investment, or SAFE Notice 13, which
became effective on June 1, 2015. Pursuant to SAFE Notice 13, instead of applying for approvals regarding
foreign exchange registrations of foreign direct investment and overseas direct investment from SAFE as
required under current laws, entities and individuals will be required to apply for such foreign exchange
registrations, including those required under the SAFE Circular 37, from qualified banks. The qualified
banks, under the supervision of SAFE, will directly examine the applications and conduct the registration.

Failure to comply with the registration procedures set forth in the SAFE Circular 37, or making
misrepresentation on or failure to disclose controllers of foreign-invested enterprise that is established
through round-trip investment, may result in restrictions being imposed on the foreign exchange activities
of the relevant onshore company, including the increase of its registered capital, the payment of dividends
and other distributions to its offshore parent or affiliate and the capital inflow from the offshore entities,
and may also subject relevant PRC residents to penalties under PRC foreign exchange administration
regulations. PRC residents who directly or indirectly hold any shares in our company from time to time are
required to register with SAFE in connection with their investments in us. We have requested PRC residents
holding direct or indirect interest in our company to our knowledge to make the necessary applications,
filings and amendments as required under the SAFE Circular 37 and other related rules. To our knowledge,
all of our shareholders who are PRC citizens and hold interest in us, have registered with the local SAFE
branch as required under the SAFE Circular 37 and are in the process of amending certain applicable
registrations with the local SAFE pursuant to the SAFE Circular 37. See “Item 3. Key Information —
D. Risk Factors — Risks Related to Doing Business in China — PRC regulations relating to offshore
investment activities by PRC residents may limit our PRC subsidiaries’ ability to increase their registered
capital or distribute profits to us, limit our ability to inject capital into our PRC subsidiaries, or otherwise
expose us to liability and penalties under PRC law.”

Regulations on Employee Stock Option Plans

In February 2012, SAFE promulgated the Stock Option Rules, replacing the previous rules issued by
SAFE in March 2007. Under the Stock Option Rules and other relevant rules and regulations, PRC
residents who participate in stock incentive plan in an overseas publicly listed company are required to
register with SAFE or its local branches and complete certain other procedures. Participants of a stock
incentive plan who are PRC residents must retain a qualified PRC agent, which could be a PRC subsidiary
of the overseas publicly listed company or another qualified institution selected by the PRC subsidiary, to
conduct the SAFE registration and other procedures with respect to the stock incentive plan on behalf of
its participants. The participants must also retain an overseas entrusted institution to handle matters in
connection with their exercise of stock options, the purchase and sale of corresponding stocks or interests
and fund transfers. In addition, the PRC agent is required to amend the SAFE registration with respect to
the stock incentive plan if there is any material change to the stock incentive plan, the PRC agent or the
overseas entrusted institution or other material changes. The PRC agents must, on behalf of the PRC
residents who have the right to exercise the employee share options, apply to SAFE or its local branches for
an annual quota for the payment of foreign currencies in connection with the PRC residents’ exercise of the
employee share options. The foreign exchange proceeds received by the PRC residents from the sale of
shares under the stock incentive plans granted and dividends distributed by the overseas listed companies
must be remitted into the bank accounts in China opened by the PRC agents before distribution to such
PRC residents.

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We adopted an employee stock option plan in 2010 and a share incentive plan in 2013. Pursuant to
these two plans, we may issue options, restricted shares, restricted share units or other types of awards to
our qualified employees and directors and consultants on a regular basis. We have advised our employees
and directors participating in the employee stock option plan to handle foreign exchange matters in
accordance with the Stock Option Rules. However, we cannot assure you that our PRC individual
beneficiary owners and the share options holders can successfully register with SAFE in full compliance
with the Stock Option Rules. The failure of our PRC individual beneficiary owners and the share options
holders to complete their registration pursuant to the Stock Option Rules and other foreign exchange
requirements may subject these PRC individuals to fines and legal sanctions, and may also limit our ability
to contribute additional capital to our PRC subsidiaries, limit our PRC subsidiaries’ ability to distribute
dividends to us or otherwise materially adversely affect our business. See “Item 3. Key Information —
D. Risk Factors — Risks Related to Doing Business in China — Failure to comply with PRC regulations
regarding the registration requirements for employee share ownership plans or share option plans may
subject the PRC plan participants or us to fines and other legal or administrative sanctions.”

In addition, the State Administration for Taxation has issued circulars concerning employee share
options, under which our employees working in China who exercise share options will be subject to PRC
individual income tax. Our PRC subsidiaries have obligations to file documents related to employee share
options with relevant tax authorities and to withhold individual income taxes of those employees who
exercise their share options. If our employees fail to pay or if we fail to withhold their income taxes as
required by relevant laws and regulations, we may face sanctions imposed by the PRC tax authorities or
other PRC government authorities.

PRC Enterprise Income Tax Law and Individual Income Tax Law

Under the Enterprise Income Tax Law, enterprises are classified as resident enterprises and
non-resident enterprises. PRC resident enterprises typically pay an enterprise income tax at the rate of 25%.
An enterprise established outside of the PRC with its “de facto management bodies” located within China
is considered a “resident enterprise,” meaning that it can be treated in a manner similar to a PRC domestic
enterprise for enterprise income tax purposes. The implementation rules of the Enterprise Income Tax Law
define “de facto management body” as a managing body that in practice exercises “substantial and overall
management and control over the production and operations, personnel, accounting, and properties” of the
enterprise.

SAT Circular 82, issued by the State Administration of Taxation in April 2009 and amended in
January 2014, provides certain specific criteria for determining whether the “de facto management body” of
a PRC-controlled offshore incorporated enterprise is located in China. Pursuant to SAT Circular 82, a
PRC-controlled offshore incorporated enterprise has its “de facto management body” in China only if all of
the following conditions are met: (a) the senior management and core management departments in charge
of its daily operations function have their presence mainly in China; (b) its financial and human resources
decisions are subject to determination or approval by persons or bodies in China; (c) its major assets,
accounting books, company seals, and minutes and files of its board and shareholders’ meetings are located
or kept in China; and (d) more than half of the enterprise’s directors or senior management with voting
rights habitually reside in China. SAT Bulletin 45, which took effect from September 2011, provides more
guidance on the implementation of SAT Circular 82 and provides for procedures and administration details
of determination on resident status and administration on post-determination matters. Although SAT
Circular 82 and SAT Bulletin 45 only apply to offshore enterprises controlled by PRC enterprises or PRC
enterprise groups, not those controlled by PRC individuals or foreign individuals, the determining criteria
set forth there may reflect the State Administration of Taxation’s general position on how the “de facto
management body” test should be applied in determining the tax resident status of offshore enterprises,
regardless of whether they are controlled by PRC enterprises or PRC enterprise groups or by PRC or
foreign individuals.

Due to the lack of applicable legal precedents, it remains unclear how the PRC tax authorities will
determine the PRC tax resident treatment of a foreign company controlled by individuals like us. We do not
believe 58.com Inc., China Classified Network Corporation, China Classified Information Corporation
Limited or any of our other offshore subsidiaries meet all the criteria provided by the implementation rules,

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thus we do not believe 58.com Inc., China Classified Network Corporation, China Classified Information
Corporation Limited or any of our other offshore subsidiaries is a PRC “resident enterprise.” If the PRC
tax authorities determine that 58.com Inc., China Classified Network Corporation, China Classified
Information Corporation Limited or any of our other offshore subsidiaries is a “resident enterprise” for
PRC enterprise income tax purposes, a number of unfavorable PRC tax consequences could follow. See
“Item 3. Key Information — D. Risk Factors — Risks Related to Doing Business in China — Under the
Enterprise Income Tax Law, we may be classified as a PRC “resident enterprise” for PRC enterprise income
tax purposes. Such classifications would likely result in unfavorable tax consequences to us and our
non-PRC shareholders and have a material adverse effect on our results of operations and the value of your
investment.”

The Enterprise Income Tax Law and its implementation rules permit certain “high and new technology
enterprises strongly supported by the state” that hold independent ownership of core intellectual property
and simultaneously meet a list of other criteria,
financial or non-financial, as stipulated in the
implementation rules and other regulations, to enjoy a reduced 15% enterprise income tax rate subject to
certain new qualification criteria. The State Administration of Taxation, the Ministry of Science and
Technology and the Ministry of Finance jointly issued the Administrative Rules for the Certification of
High and New Technology Enterprises delineating the specific criteria and procedures for the “high and
new technology enterprises” certification in April 2008. Enterprises recognized as “high and new technology
enterprises” will enjoy a reduced 15% enterprise income tax rate after they go through tax reduction
application formalities with relevant tax authorities. Beijing 58, Beijing 58 Auto, Wanglin, Shanghai
Ruiting, 58 Technology, and 58 Co., Ltd. have all obtained the “high and new technology enterprise”
certificate and maintained the “high and new technology enterprise” status and will be eligible for a
preferential tax rate of 15% when they have taxable income under the Enterprise Income Tax Law, as long
as they maintain the “high and new technology enterprise” status.

In addition, qualified software enterprises are exempt from the enterprise income tax for two years
beginning from their first profitable year and are entitled to a 50% tax rate reduction for the subsequent
three years. The software enterprise qualification is subject to an annual assessment. Wanglin obtained its
software enterprise qualification in 2014 and is entitled to a two-year exemption from 2014 to 2015 and
enjoys a 12.5% preferential tax rate from 2016 to 2018 as long as it is able to pass the annual assessment for
software enterprise qualification for each of the respective years. 58 Technology qualified as a software
enterprise in 2016 and was granted a two-year exemption from 2015 to 2016 and enjoyed a 12.5%
preferential tax rate from 2017 to 2019 for so long as it maintains this qualification.

Regulations on PRC Business Tax and VAT

Prior to January 1, 2012, pursuant to the Provisional Regulation of China on Business Tax and its
implementing rules, any entity or individual rendering services in the territory of PRC was generally subject
to a business tax at the rate of 5% on the revenues generated from provision of such services. Our PRC
subsidiaries and consolidated variable interest entities were subject to business tax at the rate of 5% for the
membership and online marketing services.

Since January 1, 2012, the PRC Ministry of Finance and the State Administration of Taxation have
been implementing the VAT Pilot Program, which imposes VAT in lieu of business tax for certain industries
in Shanghai, and since September 1, 2012, this Pilot Program has been expanded to other regions. In
August 2013, the program was further expanded nationwide.

VAT is applicable at a rate of 6% in lieu of business tax for the membership, online marketing services
and e-commerce services rendered by all of our PRC subsidiaries and consolidated variable interest entities.
VAT payable on goods sold or taxable services provided by a general VAT taxpayer for a taxable period is
the net balance of the output VAT for the period after crediting the input VAT for the period. With the
adoption of the Pilot Program, our revenues are subject to VAT payable on goods sold or taxable labor
services provided by a general VAT taxpayer for a taxable period. VAT payable is the net balance of the
output VAT for the period after deducting the input VAT for the period. Hence, the amount of VAT payable
does not result directly from output VAT generated from goods sold or taxable labor services provided.
Accordingly, we have adopted the net presentation of VAT.

72

Employment Laws

In accordance with the PRC National Labor Law, which became effective in January 1995, and the
PRC Labor Contract Law, which became effective in January 2008, as amended subsequently, employers
must execute written labor contracts with full-time employees in order to establish an employment
relationship. All employers must compensate their employees equal to at least the local minimum wage
standards. All employers are required to establish a system for labor safety and sanitation, strictly abide by
state rules and standards and provide employees with appropriate workplace safety training. In addition,
employers in China are obliged to pay contributions to the social insurance plan and the housing fund plan
for employees.

We have entered into employment agreements with all of our full-time employees. We have not fully
contributed to the social
insurance plan and the housing fund plan as required by applicable PRC
regulations. As of December 31, 2018, with regards to the outstanding contributions to such plans, we
made provisions of approximately RMB59.2 million. While we believe we have made adequate provision of
such outstanding amounts of contributions to such plans in our audited financial statements, our failure to
make sufficient payments to such plans does not fully comply with applicable PRC laws and regulations and
we may be required to make up the contributions for such plans as well as to pay late fees and fines. See
“Item 3. Key Information — D. Risk Factors — Risks Related to Doing Business in China — Our failure
to make adequate contributions to various employee benefit plans as required by PRC regulations may
subject us to penalties.”

73

C. Organizational Structure

The following diagram illustrates our corporate structure, including our principal subsidiaries and

consolidated variable interest entities as of the date of this annual report:

58.com Inc,
(Cayman)

China Classified 
Network Corporation
(BVI)

58.com Holdings Inc.
(BVI)

Anjuke Inc.
(Cayman Islands)

Falcon View 
Technology
(Cayman Islands)

Magic Heart Inc.
(BVI)

58 Daojia Inc.
(BVI)

68.8%(2)

72.2%

Zhuan Spirit Holdings
Limited(4)
(Cayman Islands)

China Classified
Information 
Corporation Limited
(HK)

Anjuke Hong Kong
Limited
(HK)

fVision Technology
Limited
(HK)

Zhuan Vision Holdings
Limited
(HK)

Outside PRC

Inside PRC

58 Tongcheng
Information
Technology Co., Ltd.
(“58 Technology”)

Beijing Chengshi 
Wanglin Information
Technology Co., Ltd.
(“Wanglin”)

Ruiting Network
Technology 
(Shanghai) Co., Ltd.
(“Shanghai Ruiting”)

Beijing Yangguang
Gudi Science
Development Co., Ltd.
(“Yangguang Gudi”)

Tianjin Zhuanzhuan
World Technology Co.,
Ltd.
(“Tianjin Zhuanzhuan”)

Beijing Zhuanzhuan
Spirit Technology Co.,
Ltd.(5)
(“Beijing Zhuanzhuan”)

Beijing 58 Information
Technology Co., Ltd.(1)
(“Beijing 58”)

58 Co., Ltd.

Shanghai Rujia
Information
Technology Co., Ltd.

78.6%

Beijing 58 Auto
Technology Co., Ltd.(3)

Beijing Shanjing
Kechuang Network
Technology Co., Ltd.

Equity interests (100% unless otherwise specified)

Contractual arrangements

Notes:

* We have omitted from this diagram other consolidated entities of 58.com Inc. that, in the aggregate,
would not constitute a significant subsidiary as defined in Rule 1-02(w) of Regulation S-X as of
December 31, 2018.

(1) Jinbo Yao, Lianqing Zhang and Beijing Wanglintong hold 46.8%, 39.8% and 13.4% equity interests in
Beijing 58, respectively. Among the shareholders of Beijing 58, Jinbo Yao is a beneficial owner of our
Company and our founder, chairman of our board of directors and chief executive officer. Lianqing
Zhang is not affiliated with us. Jinbo Yao is the sole director of and holds a 16.7% equity interests in
Beijing Wanglintong, which is jointly owned by Jinbo Yao and our other employees and other
individuals. Beijing Wanglintong, a PRC domestic company, does not have any business operations or

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assets other than its equity interest in Beijing 58 and another entity unrelated to Beijing 58. The
registered business scope of Beijing Wanglintong includes technology promotional services, software
development and computer technology training.

(2) 58 Daojia Inc., or 58 Home, is the holding company of the PRC entities that operate 58 Home
business. On November 27, 2015, 58 Home completed a Series A equity funding round, with
participation from Alibaba Group Holding Limited, KKR, and Ping An Group. Following the closing
of the Series A financing of 58 Home, 58.com Inc. held 87.9% of the total outstanding ordinary shares
of 58 Home and 61.7% of the total outstanding shares of 58 Home on an as-converted basis at the
time. As certain rights provided to the noncontrolling Series A preferred shareholders of 58 Home
would be viewed as substantive participating rights under U.S. GAAP, we have ceased consolidating
the financial results of 58 Home in our consolidated financial statements in accordance with
U.S. GAAP since November 27, 2015. As of December 31, 2018, we held 68.8% of the total
outstanding shares of 58 Home on an as-converted basis.

(3) The other shareholders of Beijing 58 Auto Technology Co., Ltd. are third-party investors.

(4) Magic Heart Inc. holds 72.2%, and Tencent Mobility Limited and certain members of our
management holds the remaining equity interests of Zhuan Spirit Holdings Limited, respectively.
Magic Heart Inc. is a wholly owned subsidiary of 58.com Inc. Tencent Mobility Limited is a subsidiary
of Tencent.

(5) Beijing Yunqi Hulian Investment Co., Ltd., Linzhi Lichuang Information Technology Co., Ltd. and
Mr. Wei Huang each holds 74.1%, 24.7% and 1.2% equity interests of Beijing Zhuangzhuan,
respectively. Beijing Yunqi Hulian Investment Co., Ltd. is a subsidiary of Beijing 58. Linzhi Lichuang
Information Technology Co., Ltd. is an affiliate of Tencent. Mr. Wei Huang is the chief executive
officer of Zhuan Zhuan.

Our Contractual Arrangements

Prior to 2012, we conducted substantially all of our business operations through Beijing 58. Since 2012,
we have started to conduct our business operations that are not subject to PRC legal restrictions on foreign
ownership through our wholly owned subsidiaries, Wanglin and 58 Technology. Currently, we primarily use
Wanglin and 58 Technology, rather than Beijing 58, to provide services to our customers, and we have
transferred a significant portion of our personnel, including substantially all of our administrative and
product development personnel, from Beijing 58 to Wanglin and 58 Technology. As of December 31, 2018,
a majority of our assets were held by Wanglin, 58 Technology and Shanghai Ruiting. Wanglin,
58 Technology and Shanghai Ruiting collectively generated a majority of our revenues in 2018 and we
currently expect that they will continue to generate a majority of our revenues going forward. We further
expect Beijing 58’s business to be limited primarily to services that are legally required to be conducted
through a PRC domestic entity.

In April 2017, Beijing Zhuanzhuan became Zhuan Zhuan Holding’s consolidated affiliated entity.

In the opinion of our PRC counsel, Han Kun Law Offices, the contractual arrangements described
below are valid, binding and enforceable under current PRC laws. However, these contractual arrangements
may not be as effective in providing control as direct ownership. There are substantial uncertainties
regarding the interpretation and application of current or future PRC laws and regulations. For a
description of the risks related to our corporate structure, please see “Item 3. Key Information — D. Risk
Factors — Risks Related to Our Corporate Structure and Restrictions on Our Industry.”

Contractual Arrangements with Beijing 58

We have entered into contractual arrangements with Beijing 58 and its shareholders described below,
which we refer to as the Beijing 58 Agreements. Through the Beijing 58 Agreements, we exercise control
over the operations of Beijing 58 and receive substantially all its economic benefits and residual returns.
Through the amended and restated exclusive business cooperation agreement between Beijing 58 and
Wanglin, Wanglin agrees to provide certain technical and business support and related consulting services
to Beijing 58 in exchange for service fees. In addition, pursuant to the amended and restated exclusive

75

option agreement, Beijing 58 is prohibited from declaring and paying any dividends without Wanglin’s prior
consent and Wanglin enjoys an irrevocable and exclusive option to purchase Beijing 58 shareholders’ equity
interests, to the extent permitted by applicable PRC laws, at a nominal price from Beijing Wanglintong
Information Technology Co., Ltd., or Beijing Wanglintong, which is one of the shareholders of Beijing 58,
or at a specified price equal to the loan provided by Wanglin to the individual shareholders. If the lowest
price permitted under PRC law is higher than the above price, the lowest price permitted under PRC law
shall apply. Through the arrangements, we can obtain all of Beijing 58’s income and all of its residual
interests, such as undistributed earnings, either through dividend distribution or purchase of Beijing 58’s
equity interests from its existing shareholders. As a result of the contractual arrangements, we consolidate
Beijing 58’s financial results in our consolidated financial statements in accordance with U.S. GAAP.

Exclusive Business Cooperation Agreement. Under the exclusive business cooperation agreement
between Beijing 58 and Wanglin, as amended and restated, Wanglin has the exclusive right to provide,
among other things, technical support and business support and related consulting services to Beijing 58
and Beijing 58 agrees to accept all the consultation and services provided by Wanglin. Without Wanglin’s
prior written consent, Beijing 58 is prohibited from engaging any third-party to provide any of the services
under this agreement. In addition, Wanglin exclusively owns all intellectual property rights arising out of or
created during the performance of this agreement. Beijing 58 agrees to pay a quarterly service fee to
Wanglin at an amount determined solely by Wanglin after taking into account factors including the
complexity and difficulty of the services provided, the time consumed, the seniority of the Wanglin
employees providing services to Beijing 58, the value of services provided, the market price of comparable
services and the operating conditions of Beijing 58. This agreement will remain effective unless Wanglin
terminates the agreement in writing or a competent governmental authority rejects the renewal applications
by either Beijing 58 or Wanglin to renew its respective business license upon expiration. Beijing 58 is not
permitted to terminate this agreement in any event unless required by applicable laws. In 2018, Wanglin
provided technical support services to Beijing 58 and its subsidiaries and collected service fee payments of
approximately RMB18.7 million.

Powers of Attorney. Pursuant to the powers of attorney, the shareholders of Beijing 58 each
irrevocably appointed Wanglin as the attorney-in-fact to act on their behalf on all matters pertaining to
Beijing 58 and to exercise all of their rights as a shareholder of Beijing 58, including but not limited to
attend shareholders’ meetings, vote on their behalf on all matters of Beijing 58 requiring shareholders’
approval under PRC laws and regulations and the articles of association of Beijing 58, designate and
appoint directors and senior management members. Wanglin may authorize or assign its rights under this
appointment to any other person or entity at its sole discretion without prior notice to the shareholders of
Beijing 58. Each power of attorney will remain in force until the shareholder ceases to hold any equity
interests in Beijing 58.

Equity Interest Pledge Agreements. Under the equity interest pledge agreements between Wanglin,
Beijing 58 and the shareholders of Beijing 58, as amended and restated, the shareholders pledged all of
their equity interests in Beijing 58 to Wanglin to guarantee Beijing 58’s and Beijing 58’s shareholders’
performance of their obligations under the contractual arrangements including, but not limited to, the
payments due to Wanglin for services provided. If Beijing 58 or any of Beijing 58’s shareholders breaches its
contractual obligations under the contractual arrangements, Wanglin, as the pledgee, will be entitled to
certain rights and entitlements, including receiving proceeds from the auction or sale of whole or part of the
pledged equity interests of Beijing 58 in accordance with legal procedures. Wanglin has the right to receive
dividends generated by the pledged equity interests during the term of the pledge. If any event of default as
provided in the contractual arrangements occurs, Wanglin, as the pledgee, will be entitled to dispose of the
pledged equity interests in accordance with PRC laws and regulations. The pledge will become effective on
the date when the pledge of equity interests contemplated in these agreements are registered with the
relevant local administration for industry and commerce and will remain binding until Beijing 58 and its
shareholders discharges all their obligations under the contractual arrangements.

Exclusive Option Agreements. Under the exclusive option agreements between Wanglin, as amended
and restated, each of the shareholders of Beijing 58 and Beijing 58, each of the shareholders irrevocably
granted Wanglin or its designated representative(s) an exclusive option to purchase, to the extent permitted
under PRC law, all or part of his, her or its equity interests in Beijing 58. In addition, Wanglin has the

76

option to acquire all the equity interests of Beijing 58 for either a nominal price from Beijing Wanglintong
or a specified price equal to the loan provided by Wanglin to the individual shareholders. If the lowest price
permitted under PRC law is higher than the above price, the lowest price permitted under PRC law shall
apply. Wanglin or its designated representative(s) have sole discretion as to when to exercise such options,
either in part or in full. Without Wanglin’s prior written consent, Beijing 58’s shareholders shall not transfer,
donate, pledge, or otherwise dispose any equity interests in Beijing 58. These agreements will remain
effective until all equity interests held in Beijing 58 by the Beijing 58’s shareholders are transferred or
assigned to Wanglin or Wanglin’s designated representatives. At the moment, we cannot exercise the
exclusive option to purchase the current shareholders’ equity interests in Beijing 58 due to the PRC
regulatory restrictions on foreign ownership in the value-added telecommunications services. We intend to
exercise such option once China opens up these industries to foreign investment.

Loan Agreements. Pursuant to the loan agreements between Wanglin and each individual shareholder
of Beijing 58, Wanglin provided interest-free loans with an aggregate amount of approximately
RMB7.8 million to the individual shareholders of Wanglin for the sole purpose of funding the capital
increase of Beijing 58. The loans can be repaid by transferring the individual shareholders’ equity interests
in Beijing 58 to Wanglin or its designated person pursuant to Exclusive Option Agreements. The term of
each loan agreement is ten years from the date of the agreement expiring on December 1, 2021 and can be
extended with the written consent of both parties before expiration.

Other Contractual Arrangements

Zhuan Zhuan Holding, through its PRC subsidiary, Tianjin Zhuanzhuan, has entered into contractual
arrangements with Beijing Zhuanzhuan and its shareholders with terms substantially similar to those under
the Beijing 58 Agreements, which we refer to as the Beijing Zhuanzhuan Agreements. Through the Beijing
Zhuanzhuan Agreements, Tianjin Zhuanzhuan exercises control over
the operations of Beijing
Zhuanzhuan and receives substantially all its economic benefits and residual returns. Through the exclusive
business cooperation agreement between Tianjin Zhuanzhuan and Beijing Zhuanzhuan, Tianjin
Zhuanzhuan agrees to provide certain technical and business support and related consulting services to
Beijing Zhuanzhuan in exchange for service fees. In addition, pursuant to the exclusive option agreements,
Beijing Zhuanzhuan is prohibited from declaring and paying any dividends without Tianjin Zhuanzhuan’s
prior consent and Tianjin Zhuanzhuan enjoys an irrevocable and exclusive option to purchase Beijing
Zhuanzhuan shareholders’ equity interests, to the extent permitted by applicable PRC laws, at a purchase
price of RMB10. If the lowest price permitted under PRC law is higher than the above price, the lowest
price permitted under PRC law shall apply. Through these arrangements, Zhuan Zhuan Holding can obtain
all of the income and the residual interests of Beijing Zhuanzhuan, such as undistributed earnings, either
through dividend distributions or purchase of equity interests of Beijing Zhuanzhuan from its existing
shareholders. As a result of the contractual arrangements, we, through Zhuan Zhuan Holding, consolidate
the financial results of Beijing Zhuanzhuan in our consolidated financial statements in accordance with
U.S. GAAP.

58 Home has through Beijing 58 Home entered into contractual arrangements with several entities, or
58 Home VIEs, and their respective shareholders with terms substantially similar to those under the Beijing
58 Agreements, which we refer to as the 58 Home Agreements. Through the 58 Home Agreements, Beijing
58 Home exercises control over the operations of 58 Home VIEs and receives substantially all their
economic benefits and residual returns. As a result of the contractual arrangements, 58 Home consolidates
the financial results of 58 Home VIEs in accordance with U.S. GAAP.

D. Property, Plants and Equipment

Our principal headquarters offices are located on 44,915 square meters of our purchased office space
at Building 105 and Building 101, 10 Jiuxianqiao North Road Jia, Chaoyang District, Beijing, China, which
were acquired in 2014 for RMB1.0 billion to accommodate our business expansion and increase in
headcount. Building 105 and Building 101 were ready for occupancy in October 2015 and August 2016,
respectively. We purchased a smaller office space located in Tianjin with 29,823 square meters in 2015 and it
was ready for occupancy in 2016. We also lease an additional 33,885 square meters office spaces in other

77

locations in Beijing and Tianjin, China, excluding the office spaces for 58 Home. We maintain leased offices
in 50 additional cities in China totaling 120,168 square meters, excluding those for 58 Home. We lease our
premises from unrelated third parties under non-cancelable operating lease agreements. The leases typically
have terms of one to ten years.

Our servers are primarily hosted at internet data centers owned by major domestic internet data center
providers. The hosting services agreements typically have one-year terms and are renewed automatically
upon expiration. We believe that we will be able to obtain adequate facilities, principally through leasing, to
accommodate our future expansion plans.

ITEM 4A.

UNRESOLVED STAFF COMMENTS

None.

ITEM 5.

OPERATING AND FINANCIAL REVIEW AND PROSPECTS

The following discussion and analysis of our financial condition and results of operations should be
read in conjunction with our consolidated financial statements and the related notes included elsewhere in
this annual report on Form 20-F. This discussion and analysis may contain forward-looking statements
based upon current expectations that involve risks and uncertainties. Our actual results may differ
materially from those anticipated in these forward-looking statements as a result of various factors,
including those set forth under “Item 3. Key Information — D. Risk Factors” or in other parts of this
annual report on Form 20-F.

A. Operating Results

Overview

We enable local consumers and businesses to connect, share information, address local services needs

and conduct local business in China.

Our business currently consists of 58 core businesses and incubated new businesses.

The 58 core businesses are comprised principally of 58 and Ganji (

), our real estate listing platform, ChinaHR (
online classifieds platforms, Anjuke (
online recruitment platform that focuses on white-collar jobs and Jia Xiao Yi Dian Tong (
online platform for drivers’ license examination preparation and other related services.

), our multi-content category
), our
), an

The incubated new businesses include Zhuan Zhuan (

), an online used goods trading and service
), a rural version of 58.com. These platforms provide more vertically
platform and 58 Town (58
integrated services to users in their respective content categories. Although Zhuan Zhuan and 58 Town are
both in relatively early stage of their platform growth and monetization and require our continued
investment, we see great market and competitive potential in them. In addition, 58 Home and Che Hao
Duo (formerly known as “Guazi”) were initially incubated within 58 or Ganji and have completed fund
raisings from additional outside investors. We have deconsolidated the financial results of 58 Home and
Che Hao Duo from ours in accordance with U.S. GAAP since 2015.

Our revenues increased from RMB7.6 billion in 2016 to RMB10.1 billion in 2017, and further to
RMB13.1 billion in 2018. The increase was primarily driven by increases in paying users and spending per
paying user, as well as increase in our traffic and improving effectiveness of our various services.

We incurred a net loss of RMB773.0 million in 2016 and had a net income of RMB1.4 billion in 2017

and RMB2.1 billion in 2018.

How We Generate Revenues

We had approximately 11 million paying users in 2018, an increase of 9.0% from 2017. While many of
our users browse and post information on our online platforms for free, we generate revenues from the
following services mainly for business users.

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Membership

A subscription-based membership is a basic service package consisting mainly of merchant
certification, display of an online storefront on our platforms, preferential listing benefits such as daily
priority listings and higher quota for daily listings, and access to our dedicated customer service support
team and online account management system. Members who subscribe to a membership with us can enjoy
more services and achieve more effective marketing than non-paying members on our platforms. 58, Ganji
and Anjuke offer subscription-based membership packages that include similar types of services, although
the specific details of the services, such as the quotas for daily listings and downloadable resumes, may vary
from platform to platform. In some cases, we merge memberships on multiple platforms into a single
subscription-based membership package, which enables business users to more easily market on multiple
platforms.

We offer memberships of varying lengths across different content categories. Memberships in the
yellow pages, jobs and used auto categories are primarily 12-month packages. In China, due to relatively
high employee turnover among migrant workers, many businesses have ongoing hiring needs. Memberships
in the real estate category are primarily one-month to three-month packages because membership service is
provided on an individual real estate agent basis and the turnover of real estate agents is quite high.

We acquire a majority of subscription-based members through our field sales teams and our sales
agent network, even though we have started to make more membership services packages available online
and encourage more business users to select and purchase them online. Our centralized and dedicated
tele-sales and customer service team supports our members during their membership period to enhance the
marketing effectiveness and improve membership renewals. The roles and responsibilities of the field sales
and customer services teams may vary by content category, as we constantly optimize our team structure
and functions to best develop and serve our business users. Majority of our subscription-based paying
members are small and medium-sized local businesses.

We believe that our field sales, sales agency network and customer service teams have been effective in
increasing the number of our paying members, retaining high-quality existing paying members and
increasing spending by our existing paying members, all of which are important to the growth of our
revenues. We have also been developing interfaces for members to purchase and pay for subscription-based
membership services online. See “Item 4. Information on the Company — B. Business Overview — 58 Core
Business Service Offerings — Paid premium services to business users” for details of the number of
subscription-based paying membership accounts. See “Item 4. Information on the Company — B. Business
Overview — Sales and Customer Services” for details of the sales and customer service team operation.

Most paying members pay their membership fees in advance. These advance payments are made to our
field sales teams, sales agency companies or through other online interfaces and are recorded as customer
advances. When a specific subscription-based membership service is selected and activated, the amount
related to the membership services is transferred to deferred revenues, which gets amortized in straight line
over the membership period. Revenues are recognized ratably over the membership period as services are
rendered. As a result of consolidation of Anjuke and Ganji in 2015 and continued organic growth after
2015, the number of our average quarterly subscription-based paying membership accounts on our 58,
Ganji and Anjuke platforms increased significantly to approximately 2.0 million in 2016, 2.5 million in 2017
and 2.8 million in 2018.

Online Marketing Services

Our online marketing services primarily include real-time bidding, priority listing, various other
lead-generation services and display advertising. All of our 58, Ganji and Anjuke platforms offer some
forms of online marketing services. Online marketing services of 58 and Ganji are mainly listing services
that customers purchase to enhance the exposure of their listings. Anjuke’s marketing services relate to both
listing services for secondary real estate properties and advertising services for primary real estate properties.
Our business users purchase online marketing services to enhance their marketing and recruitment
effectiveness. Business users
subscribing to
subscription-based membership services. However, subscription-based paying members enjoy a discount for
additional online marketing services. It is an important strategy for us to continue upselling more online

can purchase online marketing services without

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marketing services to members who have already purchased the subscription-based membership services.
On average, approximately 64.6% of our quarterly paying membership accounts purchased our online
marketing services in 2018. This percentage was 4.4% higher than that in 2017. Meanwhile, the total
number of average quarterly paying users for online marketing services was 4.2 million in 2018, an increase
of 17.0% from that in 2017.

Business users can use our real-time bidding services to bid for the most prominent placement of their
listings in specific categories and locations on a cost-per-click (CPC) basis. We have developed a
user-friendly bidding system, through which business users can create text- and graphic-based descriptions
for their listings and bid on placements of their listings. We set minimum bidding prices based on metrics
such as traffic and number of clicks generated by precedent placements. We generate much higher revenues
than we otherwise could with the same amount of listing space by attracting more customers and monetize
the traffic to their market value.

Business users can also purchase our priority listing services, which place their listings below real-time
bidding listings and above the area where regular subscription-based paying members’ listings are displayed.
Business users can purchase listing placements of varying duration from several hours to several days to
several weeks depending on their need.

We provide display advertisement mainly for primary real estate developers on our Anjuke platform,
companies that hire more white-collar staff on our ChinaHR platform and auto manufacturers on our
58Che platform. Our customers use these services to enhance their brand recognition and attract consumer
attention. They can be text- or graphic-based displays for varying time periods ranging from several days to
several months.

In most cases customers are required to make payment in advance before purchasing our online
marketing services, in the form of purchasing virtual online currencies of our platforms. Paying members
can log into our account management webpage or mobile app and purchase various online marketing
services through an easy-to-use interface. Our account management system enables paying members to
review and optimize the performance of their existing listings and to upload and market new listings.

Our field sales and customer service teams stay in regular contact with our customers and play an
essential role in promoting our online marketing services to our paying users. Leveraging our expertise in
online marketing services, we help our paying users to select the most suitable services to maximize their
marketing effectiveness.

E-commerce Services

Our e-commerce services consist of services provided to real estate developers such as sale of discount
coupons with which home buyers use to buy properties at a discounted price. Our e-commerce services also
include property tours, onsite promotion activities and other services relating to property purchases. The
coupon purchased by prospective home buyers is refundable before a purchase of the designated property
and prior to the expiry date of the coupon. We recognize revenues when home buyers apply the discount
coupon to pay for the purchase price of the designated properties from real estate developers.

Other Revenues

Other revenues are primarily derived from selling used goods and providing services on Zhuan Zhuan,

our online used goods trading platform and providing offline recruitment services through China HR.

Taxation

Cayman Islands

We are incorporated in the Cayman Islands. Under the current laws of the Cayman Islands, we are not
subject to tax on income or capital gains. Additionally, upon payments of dividends to our shareholders, no
Cayman Islands withholding tax will be imposed.

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British Virgin Islands

We are exempted from income tax in the British Virgin Islands on our foreign-derived income. There

are no withholding taxes in the British Virgin Islands.

Hong Kong

The operations in Hong Kong have incurred net accumulated operating losses for income tax purposes.

The corporate income tax rate in Hong Kong is 16.5%.

PRC

Pursuant to the Enterprise Income Tax Law, foreign-invested enterprises and domestic companies are
subject to enterprise income tax at a uniform rate of 25%. In addition, “high and new technology
enterprises” will enjoy a preferential enterprise income tax rate of 15%.

Beijing 58, our consolidated affiliated entity, qualified as a “high and new technology enterprise” under
the Enterprise Income Tax Law and is eligible for a preferential enterprise income tax rate of 15% for the
period from 2009 to 2020, so long as it obtains approval from the relevant tax authority and if it is
profitable during the period.

Beijing 58 Auto, one of our consolidated variable interest entities, qualified as a “high and new
technology enterprise” and is eligible for preferential enterprise income tax rate of 15% from 2013 to 2018,
so long as it obtains approval from the relevant tax authority and maintains the “high and new technology
enterprise” status and if it is profitable during that period. Beijing 58 Auto will renew its status as “high and
new technology enterprises” in 2019.

Wanglin, one of our PRC subsidiaries, qualified as a “high and new technology enterprise” from 2012
to 2020 and obtained its “software enterprise” status in July 2014. The local tax authority granted Wanglin
a two-year tax holiday effective from January 1, 2014 followed by a three-year 50% tax rate reduction from
January 1, 2016 to December 31, 2018.

Shanghai Ruiting, one of our PRC subsidiaries, qualified as a “high and new technology enterprise” in
2010 and is eligible for preferential enterprise income tax rate of 15% from 2010 to 2018, so long as it
obtains approval from the relevant tax authority and maintains the “high and new technology enterprise”
status and if it is profitable during that period.

58 Technology, one of our PRC subsidiaries, qualified as a “software enterprise” in December 2014. In
March 2016, the local tax authority granted 58 Technology a two-year tax holiday from January 1, 2015
followed by a three-year 50% tax rate reduction from January 1, 2017 to December 31, 2019. 58 Technology
obtained “high and new technology enterprise” certificate in 2017.

58 Co., Ltd., one of our consolidated variable interest entities, obtained its certificate as a “high and
new technology enterprise” in 2018 and is eligible for a preferential enterprise income tax rate of 15% for
the next three years.

Effective January 1, 2012, the PRC Ministry of Finance and the State Administration of Taxation
launched a Business Tax to Value-Added Tax Transformation Pilot Program, or the VAT Pilot Program,
which imposes VAT in lieu of business tax for certain “modern service industries” in certain regions.
According to the implementation circulars released by the Ministry of Finance and the State
Administration of Taxation on the VAT Pilot Program, the “modern service industries” include research,
development and technology services, information technology services, cultural innovation services, logistics
support, lease of corporeal properties, attestation and consulting services. In August 2013, the program was
further expanded nationwide. With the adoption of the program, our revenues are subject to VAT. VAT
payable on goods sold or taxable services provided by a general VAT taxpayer for a taxable period is the net
balance of the output VAT for the period after crediting the input VAT for the period. Hence, the amount
of VAT payable does not result directly from output VAT generated from goods sold or taxable services
provided. Therefore, we have adopted the net presentation of VAT. From May 1, 2016, the program has
been further expanded to cover all industries.

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Pursuant to the “Circular on Enterprise Income Tax Policy concerning Deductions for Equipment and
Appliances” (Cai Shui [2018] 54) issued by the State Administration of Taxation, during the period from
January 1, 2018 to December 31, 2020, the cost of newly purchased equipment with the original cost less
than RMB5 million can be fully deducted against taxable profit in the next month after the asset is put into
use, instead of being depreciated annually for tax filing.

According to a policy promulgated by the State Tax Bureau of the PRC and effective from 2008
onwards, enterprises engaging in research and development activities are entitled to claim 150% of the
research and development expenses so incurred in a year as tax deductible expenses in determining its tax
assessable profits for that year, or the Super Deduction. From January 1, 2018 to December 31, 2020, all
Chinese resident enterprises will enjoy the Super Deduction of 175% in accordance with the updated policy
promulgated by the Stated Tax Bureau of the PRC. Wanglin, Beijing 58, 58 Technology and Shanghai
Ruiting claimed such Super Deduction in ascertaining its tax assessable profits for the years ended
December 31, 2016, 2017 and 2018, respectively.

Critical Accounting Policies

We prepare our financial statements in conformity with U.S. GAAP, which requires us to make
judgments, estimates and assumptions. We continually evaluate these estimates and assumptions based on
the most recently available information, our own historical experience and various other assumptions that
we believe to be reasonable under the circumstances. Since the use of estimates is an integral component of
the financial reporting process, actual results could differ from our expectations as a result of changes in
our estimates.

An accounting policy is considered critical if it requires an accounting estimate to be made based on
assumptions about matters that are highly uncertain at the time such estimate is made, and if different
accounting estimates that reasonably could have been used, or changes in the accounting estimates that are
reasonably likely to occur periodically, could materially impact the consolidated financial statements. The
selection of critical accounting policies, the judgments and other uncertainties affecting application of those
policies, and the sensitivity of reported results to changes in conditions and assumptions are factors that
should be considered when reviewing our consolidated financial statements. We believe that the following
accounting policies involve a higher degree of judgment and complexity in their application and require us
to make significant accounting estimates. The following descriptions of critical accounting policies,
judgments and estimates should be read in conjunction with our consolidated financial statements and
other disclosures included in this annual report.

Consolidation

Our consolidated financial statements include the accounts of 58.com Inc. and its wholly owned and
majority owned subsidiaries and consolidated variable interest entities in which our company has a
controlling financial interest. All intercompany transactions are eliminated.

Our variable interest entities are wholly or partially owned by certain of our employees as shareholders.
For consolidated variable interest entities, our management made evaluations of our relationships with the
variable interest entities and the economic benefit flow of contractual arrangements with the variable
interest entities. In connection with such evaluation, we also take into account the fact that, as a result of
such contractual arrangements, we control the shareholders’ voting interests in these variable interest
entities. As a result of such evaluation, we concluded that we are the primary beneficiary of these
consolidated variable interest entities.

Deconsolidation

We deconsolidate our

subsidiaries

in accordance with Accounting Standards Codification

(“ASC”) 810-10-40-4 as of the date we ceased to have a controlling financial interest in the subsidiaries.

We account for the deconsolidation of our subsidiaries by recognizing a gain or loss in net income/
(loss) attributable to us in accordance with ASC 810-10-40-5. This gain or loss is measured at the date the
subsidiaries are deconsolidated as the difference between (a) the aggregate of the fair values of any
consideration received, the fair values of any retained noncontrolling interests in the subsidiaries being

82

deconsolidated, and the carrying amounts of any noncontrolling interests in the subsidiaries being
including any accumulated other comprehensive income/(loss) attributable to the
deconsolidated,
noncontrolling interests, and (b) the carrying amounts of the assets and liabilities of the subsidiaries being
deconsolidated.

Business Combination, Noncontrolling Interests and Mezzanine Classified Noncontrolling Interests

We account for our business combinations using the acquisition method of accounting in accordance
with ASC 805 “Business Combinations” (“ASC 805”). The cost of an acquisition is measured as the
aggregate of the acquisition date fair values of the assets transferred and liabilities incurred by us to the
sellers and equity instruments issued. Transaction costs directly attributable to the acquisition are expensed
as incurred. Identifiable assets and liabilities acquired or assumed are measured separately at their fair
values as of the acquisition date. The excess of (i) the total costs of acquisition, fair value of the
noncontrolling interests and acquisition date fair value of any previously held equity interests in the
acquiree over (ii) the fair value of the identifiable net assets of the acquiree is recorded as goodwill. If the
cost of acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference is
recognized directly in the consolidated statements of comprehensive income/(loss). The determination and
allocation of fair values to the identifiable assets acquired, liabilities assumed and noncontrolling interests is
from
based on various assumptions and valuation methodologies requiring considerable judgment
management. The most significant variables in these valuations are discount rates, terminal values, the
number of years on which to base the cash flow projections, as well as the assumptions and estimates used
to determine the cash inflows and outflows. We determine discount rates to be used based on the risk
inherent in the related activity’s current business model and industry comparisons. Terminal values are
based on the expected life of assets, forecasted life cycle and forecasted cash flows over that period.

During the measurement period, which can be up to one year from the acquisition date, we may record
adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill. Upon
the conclusion of the measurement period or final determination of the values of assets acquired or
liabilities assumed, whichever comes first, any subsequent adjustments are recorded to the consolidated
statements of operations.

In a business combination achieved in stages, we re-measure the previously held equity interests in the
acquiree immediately before obtaining control at its acquisition-date fair value and the re-measurement gain
or loss, if any, is recognized in the consolidated statements of comprehensive income/(loss).

For our majority-owned subsidiaries and VIEs, a noncontrolling interest is recognized to reflect the
portion of their equity which is not attributable, directly or indirectly, to us. When the noncontrolling
interest is contingently redeemable upon the occurrence of a conditional event, which is not solely within
our control, the noncontrolling interest is classified as mezzanine classified noncontrolling interest.
Consolidated net income/(loss) on the consolidated income statements includes the net income/(loss)
attributable to noncontrolling interests and mezzanine equity holders when applicable. The cumulative
results of operations attributable to noncontrolling interests are also recorded as noncontrolling interests in
our consolidated balance sheets. Cash flows related to transactions with noncontrolling interests are
presented under financing activities in the consolidated statements of cash flows.

Goodwill

Goodwill represents the excess of the purchase price over fair value of the identifiable assets and

liabilities acquired in a business combination.

Goodwill is not depreciated or amortized but is tested for impairment on an annual basis as of
December 31 and in between annual tests when an event occurs or circumstances change that could indicate
that the asset might be impaired. In accordance with the FASB guidance on Testing of Goodwill for
Impairment, we first have the option to assess qualitative factors to determine whether it is more likely than
not that the fair value of a reporting unit is less than its carrying amount. If then we decide, as a result of
our qualitative assessment, that it is more likely than not that the fair value of a reporting unit is less than
its carrying amount, the quantitative impairment test is mandatory. Otherwise, no further testing is
required. The quantitative impairment test consists of a comparison of the fair value of each reporting unit

83

with its carrying amount, including goodwill. If the carrying amount of the reporting unit exceeds its fair
value, an impairment loss equal to the difference between the implied fair value of the reporting unit’s
goodwill and the carrying amount of goodwill will be recorded. Application of a goodwill impairment test
requires significant management judgment, including the identification of reporting units, assigning assets
and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value of
each reporting unit. The judgment in estimating the fair value of reporting units includes estimating future
cash flows, determining appropriate discount rates and making other assumptions. Changes in these
estimates and assumptions could materially affect the determination of fair value for each reporting unit.
We perform goodwill
impairment testing at the reporting unit level on December 31 annually. No
impairment of goodwill was recognized for the years ended December 31, 2016, 2017 and 2018, respectively.

Long-lived Assets

Intangible assets acquired through business acquisitions are recognized as assets separate from
goodwill if they satisfy either the “contractual-legal” or “separability” criterion. Purchased intangible assets
and intangible assets arising from the acquisitions of subsidiaries and VIE subsidiaries are recognized and
measured at fair value upon acquisition. Separately identifiable intangible assets that have determinable
lives continue to be amortized over their estimated useful lives using the straight-line method. Separately
identifiable intangible assets to be held and used are reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount of such assets may not be recoverable. Determination of
recoverability is based on an estimate of undiscounted future cash flows resulting from the use of the asset
and its eventual disposition. Measurement of any impairment loss for identifiable intangible assets is based
on the amount by which the carrying amount of the assets exceeds the fair value of the asset. Changes in
these estimates and assumptions could materially impact our financial condition and results of operations.

Property and equipment are stated at cost less accumulated depreciation and impairment. Property
and equipment are depreciated on a straight-line basis over the estimated useful lives, which is generally
from 30 to 50 years for buildings and 3 to 5 years for the other properties and equipment. Judgment is
required to determine the estimated useful lives, including determining how long existing properties and
equipment can function and when new technologies will be introduced at cost-effective price points to
replace existing equipment. Changes in these estimates and assumptions could materially impact our
financial condition and results of operations. Expenditures for maintenance and repairs are expensed as
incurred. The gain or loss on the disposal of property and equipment is the difference between the net sales
proceeds and the carrying amount of the relevant assets and is recognized in the consolidated statements of
comprehensive income/(loss).

Long-term Investments

(i) Equity Investments Accounted for Using the Equity Method

In accordance with ASC 323 Investment-Equity Method and Joint Ventures, we apply the equity
method of accounting to equity investments, in common stock or in-substance common stock, over which
it has significant influence but does not own a majority equity interests or otherwise control. Under the
equity method, we initially record the investment at cost. The difference between the cost of the equity
investment and the amount of the underlying equity in the net assets of the equity investee is recognized as
equity method goodwill or as an intangible asset as appropriate. We subsequently adjust the carrying
amount of the investment to recognize our proportionate share of each equity investee’s net income or loss
into consolidated statements of comprehensive income/(loss) after the date of acquisition. We will
discontinue applying equity method if the carrying amount of an investment (and additional financial
supports to the investee, if any) has been reduced to zero.

When our investment in common stock has been reduced to zero and we have other investments in the
investee, we continue to record our share of income or loss in the equity investees in our consolidated
statements of comprehensive income/(loss) to the extent of and as an adjustment to the adjusted basis of
the other investments in the investee. The order in which those equity method income or loss should be
applied to the other investments shall follow the seniority of the other investments (that is, priority in
liquidation). In such instances, we recognize investee income or loss based on the ownership level of the
particular investee security or loan/advance held by us.

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An investment in in-substance common stock is an investment that has risk and reward characteristics
that are substantially similar to that entity’s common stock. We consider subordination, risks and rewards
of ownership and obligation to transfer value when determining whether an investment in an entity is
substantially similar to one in that entity’s common stock.

The equity method investments are subject to periodic testing for other-than-temporary impairment,
by considering factors including, but not limited to, stock prices of public companies in which we have an
equity investment, current economic and market conditions, operating performance of investees such as
current earnings trends and undiscounted cash flows, and other company-specific information, such as
recent financing rounds. The fair value determination, particularly for investments in privately-held
companies whose revenue model is still evolving, requires significant judgment to determine appropriate
estimates and assumptions. Changes in these estimates and assumptions could affect the calculation of the
fair value of
is
other-than-temporary. If any impairment is considered other-than-temporary, we will write down the asset
to its fair value and take the corresponding charge to the consolidated statements of comprehensive income/
(loss). No impairment was recorded for equity method investments for the years ended December 31, 2016,
2017 and 2018.

the investments and the determination of whether any identified impairment

(ii) Equity Investment with Readily Determinable Fair Values

Due to the adoption of ASU No. 2016-01, Recognition and Measurement of Financial Assets and
Financial Liabilities (“ASU 2016-01”), on January 1, 2018, all equity investments in unconsolidated entities
(other than those accounted for using the equity method of accounting) will generally be measured at fair
value through the consolidated statements of comprehensive income/(loss). There will no longer be an
available-for-sale classification (changes in fair value previously reported in other comprehensive income)
for equity securities with readily determinable fair values.

Equity investments with readily determinable fair values are valued using the market approach based
on the quoted prices in active markets at the reporting dates. We classify the valuation techniques that use
these inputs as Level 1 of fair value measurements.

(iii) Equity Investments without Readily Determinable Fair Values

Prior to adopting ASU 2016-01 on January 1, 2018, for those investments over which the Group does
not have significant influence and without readily determinable fair value, the Group carried the investment
at cost and only adjusted for other-than-temporary declines in fair value and distributions of earnings that
exceed the Group’s share of earnings.

Based on ASU 2016-01, we will be able to elect to record equity investments without readily
determinable fair values and not accounted for by the equity method either at fair value with changes in fair
value recognized in net income or at cost less impairment, adjusted for subsequent observable price changes
(“measurement alternative”). An election to measure an equity security shall be made for each investment
separately. If we elect to use this measurement alternative method, we should report changes in the carrying
value of the equity investments in current earnings.

If this measurement alternative is elected, changes in the carrying value of the equity investment will be
required to be made whenever there are observable price changes in orderly transactions for the identical or
similar investment of the same issuer.

For each reporting period, we would make a qualitative assessment considering impairment indicators
to evaluate whether the equity investment without a readily determinable fair value is impaired. Impairment
indicators that we consider include, but are not limited to, 1) a significant deterioration in the earnings
performance, credit rating, asset quality, or business prospects of the investee, 2) a significant adverse
change in the regulatory, economic, or technological environment of the investee, 3) a significant adverse
change in the general market condition of either the geographical area or the industry in which the investee
operates, 4) a bona fide offer to purchase, an offer by the investee to sell, or a completed auction process for
the same or similar investment for an amount less than the carrying amount of that investment, and
5) factors that raise significant concerns about the investee’s ability to continue as a going concern, such as
negative cash flows from operations, working capital deficiencies, or noncompliance with statutory capital
requirements or debt covenants.

85

When indicators of impairment exist, we prepare quantitative assessments of the fair value of the
equity investments using both the market and income approaches which require judgment and the use of
estimates, including discount rates, investee revenues and costs, and comparable market data of private and
public companies, among others. When the assessment indicates that an impairment exists, we will include
an impairment loss in net income equal to the difference between the fair value of the investment and its
carrying amount.

Because the investees’ operation metrics did not meet the expectations, we recorded RMB142.1 million,
RMB37.3 million for the cost method investments for the years ended December 31, 2016 and 2017,
respectively. We recorded RMB40.0 million impairments for investments accounted for under the cost less
impairment adjusted for subsequent observable price changes method for the year ended December 31,
2018. The impairment was recorded in “investment income/(loss), net” in the our consolidated statements
of comprehensive income/(loss).

(iv) Non-marketable equity security held by our investment company

In accordance with ASC 946-320 Financial Services — Investment Companies, Investments — Debt and
Equity Securities, we account for long-term equity investments in unlisted companies held by consolidated
investment companies at fair value. These investments were initially recorded at their transaction price net
of transaction costs, if any. Fair value of these investments are re-measured periodically in accordance with
ASC 820.

Revenue Recognition

We adopted ASC 606, Revenue from Contracts with Customers (“ASC 606”), from January 1, 2018,
applying the modified retrospective method to those contracts which were not completed as of January 1,
2018. Accordingly, revenues for the year ended December 31, 2018 were presented under ASC 606, while
revenues for the year ended December 31, 2016 and 2017 were not adjusted and continued to be reported
under ASC 605. The adoption had no material impact on our accumulated deficit as of January 1, 2018 and
our consolidated financial statements for the year ended December 31, 2018.

We generate revenues primarily from membership and online marketing services. We sell these services
through our direct sales teams, third-party sales agencies and online self-serve channels. Under ASC 606,
revenues are recognized when control of the promised goods or services is transferred to our customers, in
an amount of consideration we expect to be entitled to in exchange for those goods or services.

We determine revenue recognition through the following steps:

•

•

•

•

•

identification of the contract, or contracts, with a customer;

identification of the performance obligations in the contract;

determination of the transaction price;

allocation of the transaction price to the performance obligations in the contract; and

recognition of revenue when, or as, we satisfy a performance obligation.

Our revenues have been subject to value added tax (“VAT”). To record VAT payable, we use the net
presentation method, which presents the difference between the output VAT on goods sold or taxable
services and the available input VAT amount (at the rate applicable to the supplier). Revenues are recorded
net of VAT in accordance with the ASC 606. The recognition of revenues involves certain management
judgments. The amount and timing of our revenues could be materially different for any period if
management made different judgments or utilized different estimates.

Membership. A membership is a basic services package mainly consisting of the following services:
customer certification, display of an online storefront on our platforms, preferential listing benefits such as
limited daily priority listings and higher limit for free daily listings, and access to our dedicated customer
service support team and online account management system. As the receipt of membership fees is for

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services to be delivered over a period of time, the receipt is initially recorded as customer advances. When a
specific subscription-based membership service is selected and activated, the amount related to the
membership service is transferred to deferred revenues, and revenue is recognized ratably over the
membership period as the service is rendered.

Online marketing services. Our online marketing services

include time-based services and
performance-based services. Revenues from time-based services are recognized ratably over the service
period. Revenues from performance-based services are recognized when the agreed performance criteria are
achieved. For service arrangements that include multiple performance obligation, revenues are allocated to
each performance obligation. We allocate arrangement consideration in multiple-deliverable revenue
arrangements at the inception of an arrangement to all deliverables based on the relative selling price
method, generally based on the best estimate of selling price of us.

E-commerce services. Our e-commerce services refer to services provided to the real estate developers
such as sale of discount coupons with which home buyers use to buy properties at a discounted price. It
might also include tours to visit the properties, onsite promotion activities and other services relating to
property purchases. The coupon purchased by prospective home buyers is refundable before a purchase of
the specified properties and prior to the expiry date of the coupon. We recognize revenues when home
buyers apply the discount coupon to pay for the purchase price of the specified properties from real estate
developers. Cash received in advance of the purchase of specified properties is recorded as customer
advances, as a type of contract liability.

Other revenues. Other revenues are primarily derived from selling used goods and providing services
on Zhuan Zhuan, our online used goods trading platform and providing various online to offline
recruitment services. We recognize other revenue when the related services are rendered or goods are sold.

For all other arrangements that include multiple performance obligations, we would evaluate all the
performance obligations in the arrangement to determine whether each performance obligation is distinct.
Consideration is allocated to each performance obligation based on its standalone selling price. If a
promised good or service does not meet the criteria to be considered distinct, it is combined with other
promised goods or services until a distinct bundle of goods or services exists.

Contract Balances

Timing of revenue recognition may differ from the timing of invoicing to customers. For certain
services customers are required to pay before the services are delivered, we recognize a contract asset or a
contract liability in the consolidated balance sheet, depending on the relationship between our performance
and the customer’s payment.

We will recognize an account receivable in our consolidated balance sheets when we perform a service
or transfers a good in advance of receiving consideration and if we have the unconditional right to receive
consideration. Accounts receivable is presented netting of the allowance for doubtful accounts. Accounts
receivable as of December 31, 2017 and 2018 were RMB667.8 million and RMB917.4 million, respectively.
We do not have any capitalized contract cost.

Contract liabilities are recognized if we receive consideration in advance of performance. Customers
pay in advance to purchase membership services and online marketing services. The cash proceeds received
from customers are initially recorded as customer advances and then transferred to deferred revenues when
they are used to purchase desired services. We had customer advances and deferred revenues balances of
RMB3.5 billion and RMB3.8 billion as of December 31, 2017 and December 31, 2018, respectively. The
majority of
the balances as of December 31, 2017 were recognized as revenue in the year ended
December 31, 2018. Due to the generally short-term duration of the relevant contracts, a majority of the
receipts in advance and deferred revenues are recognized in the following reporting period. The increase in
the customer advances and deferred revenues balance was primarily driven by cash payments received in
advance of satisfying performance obligations.

87

Practical Expedients

We generally expense sales commissions when incurred for all contracts with the contract terms of one

year or less. These costs are recorded within sales and marketing expenses.

Payment terms and conditions vary by contract type, although terms generally include a requirement
of prepayment or payment within one year or less. In instances where the timing of revenue recognition
differs from the timing of invoicing, we have determined that our contracts generally do not include a
significant financing component.

Income Taxes

Current income taxes are provided on the basis of net income for financial reporting purposes,
adjusted for income and expense items which are not assessable or deductible for income tax purposes, in
accordance with the regulations of the relevant tax jurisdictions. Deferred income taxes are provided using
the liability method. Under this method, deferred income taxes are recognized for the tax consequences of
temporary differences by applying enacted statutory rates applicable to future years to differences between
the financial statement carrying amounts and the tax bases of existing assets and liabilities. The tax base of
an asset or liability is the amount attributed to that asset or liability for tax purposes. The effect on deferred
taxes of a change in tax rates is recognized in the statement of comprehensive loss in the period of change.
A valuation allowance is provided to reduce the amount of deferred tax assets if it is considered more likely
than not that some portion of, or all of the deferred tax assets will not be realized.

The guidance prescribes a more likely than not threshold for financial statement recognition and
measurement of a tax position taken or expected to be taken in a tax return. Guidance was also provided on
derecognition of income tax assets and liabilities, classification of current and deferred income tax assets
and liabilities, accounting for interest and penalties associated with tax positions, accounting for income
taxes in interim periods, and income tax disclosures. Significant judgment is required in evaluating our
uncertain tax positions and determining its provision for income taxes. We recognize interests and penalties,
if any, under accrued expenses and other current liabilities on our balance sheet and under other expenses
in our statement of comprehensive income/(loss). We did not have any interests or penalties associated with
tax positions as of December 31, 2016, 2017 and 2018. In addition, we did not have any significant
unrecognized uncertain tax positions as of December 31, 2016, 2017 and 2018.

In order to assess uncertain tax positions, we apply a more likely than not threshold and a two-step
approach for the tax position measurement and financial statement recognition. Under the two-step
approach, the first step is to evaluate the tax position for recognition by determining if the weight of
available evidence indicates that it is more likely than not that the position will be sustained, including
resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as
the largest amount that is more than 50% likely of being realized upon settlement.

Share-Based Compensation

We have incentive plans for the granting of share-based awards, including share options, restricted
share units (“RSUs”) and restricted shares (“RSs”), to our employees and directors. Share-based
compensation expenses are recognized as costs and expenses on a straight-line basis over the vesting period
in the consolidated statements of comprehensive income/(loss) based on the fair value of the related
share-based awards on their grant date, if no performance conditions are required. Under ASC 718,
compensation cost should be accrued if it is probable that the performance condition will be achieved and
should not be accrued if it is not probable that the performance condition will be achieved. As a result, we
recognize no compensation expense for share-based awards with performance conditions unless the
performance conditions become probable of being achieved.

Share options

We use the binominal option pricing model to determine the fair value of share options and account
for share-based compensation expenses using an estimated forfeiture rate at the time of grant and revising
the rate, if necessary, in subsequent periods if actual forfeitures differ from initial estimates. Share-based
compensation expenses are recorded net of estimated forfeitures such that expenses are recorded only for
those share-based awards that are expected to vest.

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We adopted an employee stock option plan in March 2010, or the 2010 Plan. The maximum number of
shares in respect of which share awards may be granted under the 2010 Plan is 20,173,225. The 2010 Plan
will terminate automatically 10 years after its adoption, unless terminated earlier by our shareholders’
approval.

We also adopted a share incentive plan in September 2013, or the 2013 Plan. The maximum aggregate
number of shares which may be issued pursuant to all awards under the 2013 Plan was 2,800,000 shares as
of the date of its adoption. The 2013 Plan contains an evergreen provision, pursuant to which the number
of shares reserved for future issuances under the 2013 Plan will be increased by a number equal to 1.5% of
the total number of outstanding shares on the last day of the immediately preceding calendar year, on the
first day of each calendar year during the term of the 2013 Plan beginning in 2015, or such lesser number of
ordinary shares as determined by our board of directors. The annual general meeting of our shareholders
held on December 17, 2015, further increased the maximum aggregate number of shares that may be issued
pursuant to all awards under the 2013 Plan by 1,240,500 Class A ordinary shares and 7,000,000 Class B
ordinary shares. Taking into account the automatic increases at the beginning of 2015 through 2019
pursuant to the evergreen provision of the 2013 Plan, the maximum aggregate number of shares that may
be issued pursuant to all awards under the 2013 Plan increased to 31,133,369 ordinary shares, consisting of
24,133,369 Class A ordinary shares and 7,000,000 Class B ordinary shares, as of the date of this annual
report.

Zhuan Spirit Holdings Limited, or Zhuan Zhuan Holding, adopted its 2017 Share Incentive Plan in
September 2017, or the Zhuan Zhuan 2017 Plan. The Zhuan Zhuan 2017 Plan permits the grant of options,
restricted shares, restricted share units to the directors, employees and consultants of Zhuan Zhuan
Holding.

We estimated the fair value of share options using the binominal option-pricing model with the

assistance from an independent valuation firm.

Determining the fair value of our ordinary shares required us to make complex and subjective
judgments, assumptions and estimates, which involved inherent uncertainty. Had our management used
different assumptions and estimates, the resulting fair value of our ordinary shares and the resulting
share-based compensation expenses could have been different.

Restricted share units

RSUs issued to our employees are measured based on the grant date fair value of the underlying
ordinary shares and recognized as compensation expense based on the straight-line vesting method, net of
estimated forfeitures, over the requisite service period, with a corresponding impact reflected in additional
paid-in capital.

Recent Accounting Pronouncements

See Item 17 of Part III, “Financial Statements — Note 2 — Summary of significant accounting

policies — Recently issued accounting pronouncements.”

Results of Operations

The following table sets forth our consolidated results of operations for the periods indicated. Our
business has experienced rapid growth since inception. We expect our growth to continue as we grow our
user base and explore new market opportunities. However, due to our limited operating history, our
historical growth rate may not be indicative of our future performance. Therefore, we believe that
period-to-period comparison of our results of operation should not be relied upon as indicative of future
performance.

We have consolidated Anjuke since March 2015 and Ganji since August 2015.

58 Home, a subsidiary that operates a mobile-based transactional platform for home services, has been
de-consolidated from our consolidated financial results following its series A financing since November 27,
2015. We shared 87.9% net loss of 58 Home according to the ordinary share ownership since November 27,
2015. Since January 2018, the carrying amount of our investment in 58 Home ordinary shares was reduced

89

to zero as a result of the accumulated losses picked up from 58 Home. We continued to share net loss in 58
Home to the extent of our investment in 58 Home’s preference share ownership at 3.3% since January 2018
and started to share net loss of 58 Home at 5.0% when 58 Freight Inc. completed its equity financing in
August 2018.

Guazi, a subsidiary that operates our C2C used car trading platform, was de-consolidated on
December 31, 2015. As our investment in Guazi was accounted for using cost method, and measurement
alternative since we adopted ASU 2016-01 since January 1, 2018, we did not recognize a proportionate
share of the reported earnings or losses of Guazi for the years ended December 31, 2016, 2017 and 2018.

Prior to the dates when these businesses were de-consolidated, their financial results were part of our

consolidated financial results.

For the Year Ended December 31,

2016

RMB

2017

RMB

2018

RMB

US$

(in thousands)

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenues(1) . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit

7,592,127
(707,237)

10,068,780
(925,497)

13,137,815
(1,437,795)

1,914,241
(209,493)

6,884,890

9,143,283

11,700,020

1,704,748

Operating expenses(1):

Sales and marketing expenses . . . . . . . . . . . . . . . .
Research and development expenses . . . . . . . . . . .
General and administrative expenses . . . . . . . . . . .

(4,941,380)
(1,107,897)
(601,906)

(5,212,360)
(1,368,441)
(766,017)

(6,861,845)
(1,702,748)
(748,766)

(999,803)
(248,098)
(109,099)

Total operating expenses . . . . . . . . . . . . . . . . . . . . .

(6,651,183)

(7,346,818)

(9,313,359)

(1,357,000)

Income from operations . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . .
Other income/(expenses), net

233,707
(1,057,650)

Income/(loss) before income tax . . . . . . . . . . . . . . .
Income taxes benefits/(expenses) . . . . . . . . . . . . . . .

(823,943)
50,980

1,796,465
(260,534)

1,535,931
(146,689)

2,386,661
42,102

2,428,763
(299,705)

347,748
6,134

353,882
(43,668)

Net income/(loss)

. . . . . . . . . . . . . . . . . . . . . . . . .

(772,963)

1,389,242

2,129,058

310,214

Note:

(1) Share-based compensation expenses were allocated in cost of revenues and operating expenses as

follows:

For the Year Ended December 31,

2016

RMB

2017

RMB

2018

RMB

US$

(in thousands)

Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

490

3,278

6,354

926

Sales and marketing expenses . . . . . . . . . . . . . . . . . . . . . . . . . .
Research and development expenses . . . . . . . . . . . . . . . . . . . . .
General and administrative expenses . . . . . . . . . . . . . . . . . . . . .

59,017
98,515
108,553

69,926
126,116
151,249

90,919
182,410
183,191

13,247
26,578
26,692

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

266,575

350,569

462,874

67,443

90

The following table sets forth the results of operations for the periods indicated, as percentages of

revenues.

For the Year Ended December 31,

2016

2017

2018

(% of revenues)

Revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100.0

100.0

Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(9.3)

90.7

(9.2)

90.8

Operating expenses:

Sales and marketing expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Research and development expenses . . . . . . . . . . . . . . . . . . . . . . . .

General and administrative expenses . . . . . . . . . . . . . . . . . . . . . . .

Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Other income/(expenses), net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income/(loss) before income tax . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income taxes benefits/(expenses) . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(65.1)

(14.6)

(7.9)

(87.6)

3.1

(13.9)

(10.8)

0.6

Net income/(loss)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(10.2)

(51.8)

(13.6)

(7.6)

(73.0)

17.8

(2.6)

15.2

(1.4)

13.8

100

(10.9)

89.1

(52.2)

(13.0)

(5.7)

(70.9)

18.2

0.3

18.5

(2.3)

16.2

Comparison of the Years Ended December 31, 2016, 2017 and 2018

Revenues

The following table sets forth the principal components of our revenues, both as absolute amounts and

as percentages of total revenues, and year-over-year changes, for the periods indicated.

For the Year Ended December 31,

2016

2017

2018

2017 vs. 2016 2018 vs. 2017

RMB

% of
revenue

RMB

% of
revenue

RMB

US$

% of
revenue

% of
change

% of
change

Membership . . . . 2,951,135
Online marketing

38.9

3,789,524

(in thousands, except for % data)
640,963
37.6

4,399,058

33.5

28.4

services . . . . . . 4,363,777

57.5

5,978,491

59.4

8,282,593 1,206,812

63.0

37.0

E-commerce

services . . . . . .
. .

0.6
Other revenues
2.9
Total revenues . . . 7,592,127 100.0 10,068,780 100.0 13,137,815 1,914,241 100.0

166,753
110,462

73,941
226,824

72,596
383,568

10,578
55,888

0.7
2.3

2.2
1.4

(55.7)
105.3
32.6

16.1

38.5

(1.8)
69.1
30.5

Membership

Membership revenues were RMB3.0 billion, RMB3.8 billion and RMB4.4 billion, representing 38.9%,
37.6% and 33.5% of revenues in 2016, 2017 and 2018, respectively. The increase in membership revenues
was primarily driven by an increase in the number of subscription-based paying membership accounts. The
total number of average quarterly subscription-based paying membership accounts on our platforms, which
include 58, Anjuke and Ganji, increased from approximately 2.0 million in 2016 to 2.5 million in 2017 and
further to 2.8 million in 2018. See “Item 4. Information on the Company — B. Business Overview —
58 Core Business Service Offerings — 58 Core Business Services for business users — Paid premium
services to business users — Subscription-based membership services” for details of subscription-based
paying membership.

91

2018 compared to 2017. Our membership revenues increased from RMB3.8 billion in 2017 to
RMB4.4 billion in 2018, representing an increase of 16.1%. The increase was primarily driven by an
increase in the number of subscription-based paying membership accounts and an increase in prices of
membership services sold. The average quarterly subscription-based paying membership accounts were
approximately 2.5 million in 2017 and 2.8 million in 2018. We experienced growth in the number of
subscription-based paying membership accounts across most of the content categories, particularly in our
real estate and jobs categories in 2018. Subsequent to the Ganji transaction in 2015, we continued to reduce
discounts for both 58 and Ganji brands, which contributed to the increase in net price of membership
across all categories. We also raised list prices for jobs category membership packages in the first quarter of
2018 when our traffic grows rapidly and the market was overall positive.

2017 compared to 2016. Our membership revenues increased from RMB3.0 billion in 2016 to
RMB3.8 billion in 2017, representing an increase of 28.4%. The increase was primarily driven by an
increase in the number of subscription-based paying membership accounts. On our 58, Ganji and Anjuke
platforms, the increase in membership revenues was primarily due to the increase in average quarterly
subscription-based paying membership accounts from approximately 2.0 million in 2016 to approximately
2.5 million in 2017. We experienced growth in the number of subscription-based paying membership
accounts across most of the content categories, particularly in our jobs categories in 2017. Subsequent to
the Ganji transaction in 2015, we continued to reduce discounts for both 58 and Ganji brands, which
contributed to the increase in net price of membership across all categories. We also raised list prices for
Jobs category membership packages as our traffic grows rapidly and the market was overall positive
throughout most of 2017.

Online Marketing Services

Revenues from online marketing services were RMB4.4 billion, RMB6.0 billion and RMB8.3 billion,
representing 57.5%, 59.4% and 63.0% of our revenues in 2016, 2017 and 2018, respectively. In addition to
subscription-based membership services, which we position as a basic entry-level package services for
business users, we aspire to provide various additional online marketing services to meet the customers’
various needs typically beyond what have already been addressed by subscription-based membership
services. Online marketing services are generally more flexible to meet needs for customers of different
scales, at different times and in different ways. In addition, we continue to try to better leverage technology,
including our big data and AI capability, and product design to improve matching between users and
information in order to help our business users get more traffic and higher quality leads from their
marketing efforts. These innovative and effective services have continued to attract more business users and
increased average spending per paying user, which also enhances our ability to more efficiently monetize our
substantial traffic. Therefore, while developing and retaining subscription-based members is important,
growing online marketing services is of higher priority, and where we will continue to dedicate relatively
more resources, especially on products and research and development. See “Item 4. Information on the
Company — B. Business Overview — 58 Core Business Service Offerings — 58 Core Business Services for
business users — Paid premium services to business users — Online marketing services” for details of
online marketing services.

2018 compared to 2017. Our online marketing services revenues increased from RMB6.0 billion in
2017 to RMB8.3 billion in 2018, representing an increase of 38.5%. The increase was primarily driven by
the increase in the total number of average quarterly paying users for online marketing services by 17.0% to
4.2 million in 2018. Online marketing services paying users are a subset of paying users, and refer to users
who have purchased at least one of our various online marketing services. The increase in the total number
of average quarterly paying users for online marketing services was due to increasing adoption and
effectiveness of our various online marketing services such as real-time bidding, priority listing and various
other online marketing services.

2017 compared to 2016. Our online marketing services revenues increased from RMB4.4 billion in
2016 to RMB6.0 billion in 2017, representing an increase of 37.0%. The increase was primarily driven by
the increasing adoption and effectiveness of our various online marketing services such as real-time
bidding, priority listing and various other online marketing services.

92

E-commerce Services

Revenues from e-commerce services were RMB166.8 million, RMB73.9 million and RMB72.6 million,
representing approximately 2.2%, 0.7% and 0.6% of our revenues in 2016, 2017 and 2018, respectively, all of
which were contributed by the Anjuke business that we acquired in March 2015. It mainly related to our
sale of discount coupons for primary real estate projects.

Other Revenues

Other revenues were RMB110.5 million, RMB226.8 million and RMB383.6 million, representing
approximately 1.4%, 2.3% and 2.9% of our total revenues in 2016, 2017 and 2018, respectively. In 2016,
other revenues were mainly contributed by ChinaHR offline recruitment services. In 2017 and 2018, other
revenues were mainly attributable to revenues from selling used goods and services on Zhuan Zhuan, our
online used goods trading platform and providing offline recruitment services through ChinaHR.

Cost of Revenues

Cost of revenues primarily consists of (i) costs of goods sold and services rendered in various
platforms of the Company, (ii) traffic acquisition cost paid to 58.com advertising union partner, and
(iii) expenses associated with the operation of platforms, such as data center bandwidth fees, depreciation
and maintenance expenses for computers, servers and other equipment, short message services (“SMS”)
costs, salaries, bonuses, benefits and share-based compensation expense relating to web operation and
information quality control personnel.

We expect that our cost of revenues will increase in absolute amounts as we further grow our user base

and expand our revenue-generating services.

For the share-based compensation charges included in cost of revenues, see “— Critical Accounting

Policies — Share-Based Compensation” for more information.

2018 compared to 2017. Our cost of revenues was RMB1,437.8 million in 2018, an increase of 55.4%
from RMB925.5 million in 2017. The increase in cost of revenues was primarily driven by increases in costs
of goods and services sold on Zhuan Zhuan, Anjuke and ChinaHR platforms, traffic acquisition costs paid
to 58’s advertising union partners and salaries and benefits primarily for information quality control teams.

2017 compared to 2016. Our cost of revenues was RMB925.5 million in 2017, an increase of 30.9%
from RMB707.2 million in 2016. The increase in cost of revenues was primarily driven by increases in
salaries and benefits as a result of headcount increase, costs of used goods sold, other type of website
maintenance-related costs and depreciation expenses.

Gross Profit

The following table sets forth our gross profit and gross margin for the periods indicated

For the Year Ended December 31,

2016

RMB

2017

RMB

2018

RMB

US$

(in thousands, except for % data)

Gross profit
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6,884,890

9,143,283

11,700,020

1,704,748

90.7%

90.8%

89.1%

89.1%

2018 compared to 2017. Our gross profit increased from RMB9.1 billion in 2017 to RMB11.7 billion
in 2018, representing an increase of 28.0%. The increase in gross profit was primarily attributable to the
increases in membership revenues and online marketing services revenues, while our gross margin for 2018
slightly decreased compared with 2017.

2017 compared to 2016. Our gross profit increased from RMB6.9 billion in 2016 to RMB9.1 billion in
2017, representing an increase of 32.8%. The increase in gross profit was primarily attributable to the
significant increases in membership revenues and online marketing services revenues from our classified
business, while our gross margin for 2017 was generally stable compared with 2016.

93

Operating Expenses

Our operating expenses consist of sales and marketing expenses, research and development expenses
and general and administrative expenses. The following table sets forth our operating expenses, both as
absolute amounts and as percentages of our revenues, and year-over-year changes, for the periods indicated.

For the Year Ended December 31,

2016

2017

2018

2017 vs. 2016

2018 vs. 2017

RMB

% of
revenue

RMB

% of
revenue

RMB

US$

% of
revenue

% of
change

% of
change

Sales and marketing expenses
Research and development

4,941,380

65.1

5,212,360

(in thousands, except for % data)
999,803

6,861,845

51.8

52.2

expenses

. . . . . . . . . .

1,107,897

14.6

1,368,441

13.6

1,702,748

248,098

13.0

General and administrative

expenses

. . . . . . . . . .
Total operating expenses . . .

601,906
6,651,183

7.9
87.6

766,017
7,346,818

7.6
73.0

748,766
9,313,359

109,099
1,357,000

5.7
70.9

5.5

23.5

27.3
10.5

31.6

24.4

(2.3)
26.8

Our sales and marketing expenses, research and development expenses and general and administrative
expenses include share-based compensation charges. See “— Critical Accounting Policies — Share-Based
Compensation” for more information.

Sales and Marketing Expenses

Sales and marketing expenses consist primarily of advertising expenses and non-advertising expenses.

Advertising expenses include online traffic acquisition expenses from mobile and PC channels,
including pre-installation of apps in smart phones, fees paid for app downloads from OEM and third-party
app markets and various other platforms,
including new feed and search engines and offline brand
advertising which are mainly for attracting consumer users. See “Item 4. Information on the Company —
B. Business Overview — Marketing and Brand Promotion” for more details.

Non-advertising sales and marketing expenses include salaries, benefits, commissions and share-based
compensation for our sales, sales support, customer service, marketing dealer management personnel, online
and offline promotion expenses and other operating expenses that are associated with sales and marketing
activities. See “Item 4. Information on the Company — B. Business Overview — Sales and Customer
Services” for more details.

The following table sets forth our advertising expenses, non-advertising sales and marketing expenses
and total sales and marketing expenses, both as absolute amounts and as percentages of our revenues, and
year-over-year changes, for the periods indicated.

For the Year Ended December 31,

2016

2017

2018

2017 vs. 2016

2018 vs. 2017

RMB

% of
revenue

RMB

% of
revenue

RMB

US$

% of
revenue

% of
change

% of
change

Advertising expenses . . . . .
Non-advertising sales and

2,040,020

26.9

2,087,066

20.8

3,309,560

482,218

25.2

(in thousands, except for % data)

marketing expenses . . . .

2,901,360

38.2

3,125,294

31.0

3,552,285

517,585

27.0

Total sales and marketing

expenses . . . . . . . . . .

4,941,380

65.1

5,212,360

51.8

6,861,845

999,803

52.2

2.3

7.7

5.5

58.6

13.7

31.6

Since the consolidation of Ganji in August 2015, as competition in online classifieds space subsided,
we have been exercising tighter control on advertising expenses and sales and services headcount increase
and focusing more on platform product-driven enhancement and providing better tools and management
guidance to increase the efficiency of the teams. However, in recent years, the competition on user
acquisition, especially for app users, has increased in the broader internet sector in China. To support
longer term platform growth, we will continue to make appropriate sales and marketing investments in
different business lines depending on the stage of the businesses and market environment, while we continue

94

to make progress on sales and customer service automation and customer self-serve products to increase our
sales and customer service teams’ efficiency. The sales and marketing expenses as a percentage of revenues
declined from 65.1% for 2016, to 51.8% for 2017 and 52.2% for 2018.

The advertising expenses charged by Tencent, a related party of our company, amounted to
RMB351.1 million, RMB422.3 million and RMB621.6 million for the years ended December 31, 2016,
2017 and 2018, respectively.

We expect that our sales and marketing expenses will increase in absolute amounts going forward as we
continue to see opportunities in attracting more users and launch new services, particularly on mobile
internet through our advertising campaigns.

2018 compared to 2017. Our sales and marketing expenses increased from RMB5.2 billion in 2017 to
RMB6.9 billion in 2018, representing an increase of 31.6%. Our advertising expenses increased from
RMB2.1 billion in 2017 to RMB3.3 billion in 2018, representing an increase of 58.6%, which was primarily
due to an increase in mobile traffic acquisition expenses, particularly for mobile apps such as 58, Anjuke
and Zhuan Zhuan. Our non-advertising sales and marketing expenses increased from RMB3.1 billion in
2017 to RMB3.6 billion in 2018, representing an increase of 13.7%. The increase was primarily related to
field sales and customer service personnel commissions and salaries for core businesses and marketing and
promotional expenses for relatively newly incubated businesses such as 58 Town and Zhuan Zhuan.

2017 compared to 2016. Our sales and marketing expenses increased from RMB4.9 billion in 2016 to
RMB5.2 billion in 2017, representing an increase of 5.5%. Our advertising expenses increased from
RMB2.0 billion in 2016 to RMB2.1 billion in 2017, representing an increase of 2.3%, which was primarily
due to an increase in advertising expenses associated with the promotion of the 58.com and Zhuan Zhuan
brands. Our non-advertising sales and marketing expenses increased from RMB2.9 billion in 2016 to
RMB3.1 billion in 2017, representing an increase of 7.7%. The increase was primarily driven by increased
salaries, benefits, commissions and share-based compensation expenses for our sales, customer service and
marketing teams.

Research and Development Expenses

Research and development expenses mainly consist of salaries, benefits and share-based compensation
for product development and engineering personnel and other operating expenses such as rental and
depreciation of equipment that are associated with product development and engineering activities.

We expect our research and development expenses to increase in absolute amounts as we intend to hire
additional research and development personnel to develop new features, applications and services for our
online platforms and further improve our technologies and infrastructure. See “Item 4. Information on the
Company — B. Business Overview — Technology” for details of the technology aspect of the business.

2018 compared to 2017. Research and development expenses increased from RMB1.4 billion in 2017
to RMB1.7 billion in 2018, representing an increase of 24.4%. The increase was primarily attributable to
increases in salaries and benefits and share-based compensation expenses as a result of increases in salary
and bonus and growth in headcount of our research and development personnel for the development of
new features and services.

2017 compared to 2016. Research and development expenses increased from RMB1.1 billion in 2016
to RMB1.4 billion in 2017, representing an increase of 23.5%. The increase was primarily attributable to
increased salaries and benefits as well as share-based compensation expenses associated with the hiring of
additional employees for research and development of new features and services.

General and Administrative Expenses

General and administrative expenses consist primarily of

salaries, benefits and share-based
compensation for our general and administrative personnel, general office expenses and fees and expenses
for third-party professional services.

We expect our general and administrative expenses to increase in absolute amounts in the future as our

business grows.

95

2018 compared to 2017. Our general and administrative expenses were RMB748.8 million in 2018,

which was generally stable compared with RMB766.0 million in 2017.

2017 compared to 2016. Our general and administrative expenses increased from RMB601.9 million
in 2016 to RMB766.0 million in 2017, representing an increase of 27.3%. The increase was primarily driven
by an increase in salaries, share-based compensation expenses and other administrative related expenses.

Income from operations

The following table sets forth our operating profit and operating margin for the periods indicated.

For the Year Ended December 31,

2016

RMB

2017

RMB

2018

RMB

US$

(in thousands, except for % data)

Income from operations . . . . . . . . . . . . . . . . . . . . . . . . . .

233,707

1,796,465

2,386,661

347,748

Operating margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3.1%

17.8%

18.2%

18.2%

We had an operating income of RMB2.4 billion for 2018, compared with an operating income of
RMB1.8 billion for 2017 and an operating income of RMB233.7 million for 2016. Our operating margin
was 18.2% for 2018, compared with the operating margin of 17.8% and 3.1%, respectively, for 2017 and
2016. The increase in our operating profit and operating margin was primarily due to the significant
increase in revenues and more stringent control in costs and expenses.

Other income/(expenses)

Other income/(expenses) mainly consisted of

investment
income/(loss), interest income and expenses, gain on disposal of businesses, government subsidies and
foreign currency exchange gain/(loss).

results of equity investees,

share of

We had other expenses of RMB1.1 billion and RMB260.5 million for the year ended December 31,
2016 and 2017, respectively. For the year ended December 31, 2018, we had other income of
RMB42.1 million. Other income in 2018 mainly included investment income of RMB194.1 million from
short-term commercial bank investment products we purchased with our surplus cash, partially offset by
loss in change in fair value of long-term investments of RMB139.3 million, which was primarily due to a
decrease in share price of a publicly traded company in which we hold a minority stake, and share of loss of
equity investees amounted to RMB91.5 million, which was primarily related to equity pick-up from
58 Home, our non-consolidated subsidiary.

58 Home equity pick up decreased significantly in 2018 largely because of the change in the percentage
of ownership used in calculating the equity pick up. We shared 87.9% net loss of 58 Home according to the
ordinary share ownership since November 27, 2015. Since January 2018, the carrying amount of our
investment in 58 Home ordinary shares was reduced to zero as a result of the accumulated losses picked up
from 58 Home. We continued to share net loss in 58 Home to the extent of our investment in 58 Home’s
preference share ownership at 3.3% since January 2018 and started to share net loss of 58 Home at 5.0%
when 58 Freight Inc. completed its equity financing in August 2018.

Other expenses in 2017 was mainly a RMB687.4 million share of loss of equity investees, which
primarily consisted of a RMB663.2 million share of the net loss attributable to 58 Home’s ordinary
shareholders calculated based on our company’s ordinary shareholding in 58 Home, partially offset by
investment
long-term investments and short-term
commercial bank investment products we purchased with our surplus cash and government subsidies of
RMB81.4 million.

income of RMB342.2 million from disposal of

Other expenses in 2016 was mainly a RMB926.7 million share of losses of equity investees, which
primarily consisted of a RMB923.3 million share of the net loss attributable to 58 Home’s ordinary
shareholders calculated based on the Company’s ordinary shareholding in 58 Home.

96

Income tax benefits/(expenses)

Income tax expense was RMB299.7 million for the year ended December 31, 2018, compared to an
income tax expense of RMB146.7 million for the year ended December 31, 2017, and an income tax benefit
of RMB51.0 million for the year ended December 31, 2016. The significant increase in income tax expense
in both 2017 and 2018 is due to significant increases in our profits in those two years.

Net income/(loss)

As a result of the foregoing, we had a net income of RMB2.1 billion for 2018, compared to a net

income of RMB1.4 billion and a net loss of RMB773.0 million, respectively, for 2017 and 2016.

Seasonality

We experience seasonality in our business. Our revenues are typically lower during the holidays in
China, particularly during the Chinese New Year, which occurs in the first quarter. Many businesses close
or substantially reduce their activities, including hiring and marketing, during this period. Job search and
rental home search activities also slow down during the Chinese New Year. Therefore, our revenues for the
first quarter typically decrease substantially from the fourth quarter of the prior year. After the Chinese
New Year holiday, these activities typically rebound very strongly, which results the recovery of user traffic
and revenues. In addition, the Chinese New Year is based on the Chinese Lunar Calendar and falls on a
different date each year. Therefore, our year over year growth of our first quarter revenues also depends on
which date the Chinese New Year falls.

Due to our limited operating history, the seasonal trends that we have experienced in the past may not

apply to, or be indicative of, our future operating results.

Inflation

Since our inception,

inflation in China has not materially impacted our results of operations.
According to the National Bureau of Statistics of China, the year-over-year percent changes in the
consumer price index for December 2016, 2017 and 2018 were increases of 2.1%, 1.6% and 2.1%,
respectively. Although we have not been materially affected by inflation in the past, we can provide no
assurance that we will not be affected in the future by higher rates of inflation in China. For example,
certain operating costs and expenses such as employee compensation and office operating expenses may
increase as a result of higher inflation. Additionally, because a substantial portion of our assets consist of
cash and cash equivalents, term deposits and short-term investments, high inflation could significantly
reduce the value and purchasing power of these assets. We are not able to hedge our exposure to higher
inflation in China.

Impact of Foreign Currency Fluctuation

See “Item 3. Key Information — D. Risk Factors — Risks Related to Doing Business in China —
Fluctuations in exchange rates could have a material adverse effect on our results of operations and the
value of your investment.” and “Item 11. Quantitative and Qualitative Disclosures About Market Risk —
Foreign Exchange Risk.”

Impact of Governmental Policies

See “Item 3. Key Information — D. Risk Factors — Risks Related to Doing Business in China” and

“Item 4. Information on the Company — B. Business Overview — Regulation.”

B. Liquidity and Capital Resources

Cash Flows and Working Capital

Our principal sources of liquidity have been financing activities and operating activities.

97

Our financing activities in the past three years include various loan borrowings. In April 2016, we
repaid in full a US$275.0 million loan from Tencent with a loan from China Merchants Bank Co., Ltd., or
CMB Bank. The US$275.0 million loan obtained in April 2016 from CMB Bank was secured by
12.4 million Class B ordinary shares owned by Mr. Jinbo Yao, our chairman of board of directors and
chief executive officer. We fully repaid this US$275.0 million loan from CMB Bank in April 2017 and all the
Class B ordinary shares pledged as security were released accordingly.

As of December 31, 2018, our outstanding bank borrowings include the following:

(i) RMB75.0 million obtained in December 2016 from Shanghai Pudong Development Bank Co.,
Ltd., or Pudong Bank, which was secured by one of our office buildings as collateral and early
repaid in January 2019 using our own funds; and

(ii) US$107.5 million obtained in April 2017 from CMB Bank, which was secured by a two-year
RMB-denominated term deposit amounted to RMB792.0 million and repaid in April 2019 using
our own funds.

We had net cash provided by operating activities of RMB1.9 billion, RMB2.8 billion and
RMB3.8 billion in 2016, 2017 and 2018, respectively. The increase in net cash provided by operating
activities in 2017 and 2018 was primarily contributed by increased revenues and improved cost control after
Anjuke’s and Ganji’s businesses were fully integrated into our own.

As of December 31, 2018, we had cash and cash equivalents, restricted cash and short-term
investments totaling RMB7.8 billion. These included (i) RMB2.4 billion in cash and cash equivalents, which
primarily consisted of cash, demand deposits and highly liquid investments placed with banks or other
financial institutions that have original maturities of three months or less, (ii) RMB812 million in restricted
cash, which primarily consisted of cash legally restricted from withdrawal and cash pledged with
commercial banks for our bank loans, and (iii) RMB4.6 billion in short-term investments, placed with
banks with terms between three months to one year.

As of December 31, 2018, our current assets exceeded our current liabilities by RMB2.2 billion, and we
had retained earnings of RMB439.5 million. For the year ended December 31, 2018, we had a net income
attributable to 58.com Inc. ordinary shareholders of RMB2.0 billion.

Our ability to continue as a going concern is dependent on our ability to successfully execute our
business plan, which includes increasing revenues while controlling operating expenses, as well as generating
cash flows from operating activities. We believe our current cash and cash equivalents and anticipated cash
flow from operations provide sufficient funds to meet the working capital requirements to fund planned
operations and other commitments for at least the next 12 months from the date of this annual report. We
may, however, need additional cash resources in the future if we experience changes in business, financial
conditions or other developments. We may also need additional cash resources in the future if we find and
wish to pursue opportunities for investment, acquisition, capital expenditure or similar actions. If we
determine that our cash requirements exceed the amount of cash and cash equivalents we have on hand, we
may seek to issue debt or equity securities or obtain additional credit facilities.

Although we consolidate the results of our consolidated variable interest entities and their subsidiaries,
our access to cash balances or future earnings of
these entities is only through our contractual
arrangements with them and their shareholders. See “Item 4. Information on the Company —
C. Organizational Structure — Our Contractual Arrangements” and “Item 3. Key Information — D. Risk
Factors — Risks Related to Doing Business in China — PRC regulation of direct investment and loans by
offshore holding companies to PRC entities and governmental control of currency conversion may delay or
limit us from using the proceeds of our securities offerings to make additional capital contributions or loans
to our PRC subsidiaries.”

98

Cash Flow

The following table sets forth a summary of our cash flows for the periods indicated.

For the Year Ended December 31,

2016

RMB

2017

RMB

2018

RMB

US$

(in thousands, except for % data)

Net cash provided by/(used in):

Operating activities . . . . . . . . . . . . . . . . . . . . . . . .

1,887,849

2,779,880

3,799,581

553,616

Investing activities . . . . . . . . . . . . . . . . . . . . . . . . .

(2,799,529)

(3,210,290)

(3,086,965)

(449,785)

Financing activities . . . . . . . . . . . . . . . . . . . . . . . .

58,631

571,076

46,920

6,836

Effect of exchange rate changes on cash, cash

equivalents and restricted cash . . . . . . . . . . . . . . . . .

35,623

(82,731)

29,610

4,315

Net increase/(decrease) in cash, cash equivalents and

restricted cash . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(817,426)

57,935

789,146

114,982

Operating Activities

Net cash provided by operating activities was RMB3.8 billion in 2018. Our net cash provided by
operating activities in 2018 reflected a net income of RMB2.1 billion, adjusted by (i) the add back of
share-based compensation expenses of RMB462.9 million,
non-cash items mainly consisting of
depreciation and amortization expenses of RMB413.1 million, fair value change of long-term investments
of RMB139.3 million, share of results of equity investees of RMB91.5 million, impairment loss of
long-term investments of RMB40.0 million, allowance for doubtful accounts of RMB6.0 million, and
(ii) partially offset by change in deferred income taxes of RMB70.4 million, gain from investment income of
RMB24.3 million, income from disposal of property and equipment of RMB3.2 million, and foreign
currency exchange income of RMB0.6 million. The RMB585.0 million increase in operating assets and
liabilities, net of acquisitions and disposals mainly arises from an increase in accounts payable of
RMB268.8 million, an increase in deferred revenues of RMB224.6 million, an increase of salary and
welfare payable of RMB106.5 million, an increase of customer advances of RMB99.6 million, an increase
in taxes payable of RMB64.2 million, a decrease in prepayment and other assets of RMB52.7 million, an
increase in accrued expenses and other liabilities of RMB29.8 million, partially offset by an increase in
accounts receivable of RMB261.2 million.

amortization

of RMB435.6 million,

expenses
impairment

Net cash provided by operating activities was RMB2.8 billion in 2017. Our net cash provided by
operating activities in 2017 reflected a net income of RMB1.4 billion, adjusted by (i) the add back of
non-cash items mainly consisting of share of results of equity investees of RMB687.4 million, depreciation
of
and
RMB350.6 million,
long-term investments and other non-current assets of
RMB37.3 million, allowance for doubtful accounts of RMB16.8 million, and (ii) partially offset by gain
from investment income of RMB319.7 million and change in deferred income taxes of RMB65.8 million.
The RMB197.0 million increase in operating assets and liabilities, net of acquisition and disposals mainly
arises from an increase in deferred revenues of RMB285.4 million, an increase in accrued expenses and
other liabilities of RMB238.6 million, an increase in customer advances of RMB129.4 million, an increase
in taxes payable of RMB122.7 million, an increase in accounts payable of RMB40.5 million, partially offset
by an increase in prepayment and other assets of RMB345.3 million, an increase in accounts receivable of
RMB260.3 million, a decrease in salary and welfare payable of RMB13.9 million.

compensation

share-based

expenses

loss of

Net cash provided by operating activities was RMB1.9 billion in 2016. Our net cash provided by
operating activities in 2016 reflected a net loss of RMB773.0 million, adjusted for non-cash items of
RMB1.8 billion and changes in operating assets and liabilities net of acquisitions and disposals of
RMB824.7 million. Non-cash reconciling items mainly included share of results of equity investees of
RMB926.7 million, depreciation and amortization expenses of RMB406.8 million,
share-based
long-term investments and other
compensation expenses of RMB266.6 million,

impairment loss of

99

non-current assets of RMB172.1 million,
loss upon conversion of Guazi Convertible Note of
RMB84.2 million and gain on deconsolidation and disposal of businesses of RMB79.6 million. Changes in
operating assets and liabilities mainly represented an increase in deferred revenues of RMB420.9 million, an
increase in accrued expenses and other liabilities of RMB269.1 million, an increase in customer advances of
RMB233.4 million, and were partially offset by an increase in accounts receivable of RMB87.8 million.
Deferred revenues and customer advances increased as the collection of our membership services and
online marketing services grew rapidly as a result of rapid growth in the number of paying membership
accounts. The increase in accrued expenses and other liabilities was primarily due to the growth in accruals
primarily associated with the increase in our headcount, and the growth in our online marketplace business
resulted in an increase of deposits by sales agents. The increase in accounts receivable was in line with
revenue growth.

Investing Activities

Net cash used in investing activities primarily consists of

long-term investments and business
acquisitions, purchase of office space, investment in short-term financial instruments and term deposits to
increase the interest income for our excess cash. We expect that our capital expenditures will increase as we
purchase additional equipment and servers and expand our technology infrastructure to support the growth
of our business.

Our net cash used in investing activities in 2018 was RMB3.1 billion, primarily due to RMB26.5 billion
used in the purchase of short-term commercial bank investment products, RMB1.8 billion used in the
purchase of long-term investments, RMB183.7 million used in the purchase of property and equipment and
intangible assets, and RMB9.8 million paid for acquisitions of other subsidiaries, net of acquisition of
cash, which were partially offset by RMB25.3 billion of proceeds from maturity of short-term commercial
bank investment products, RMB22.0 million received due to deconsolidation and disposal of businesses,
and RMB16.5 million received from disposal of long-term investments.

Our net cash used in investing activities in 2017 was RMB3.2 billion, primarily due to RMB18.5 billion
used in the purchase of short-term commercial bank investment products, RMB467.4 million used in the
purchase of long-term investments, RMB330.2 million decrease due to deconsolidation and disposal of
businesses, RMB121.3 million used in the purchase of property and equipment and intangible assets,
RMB91.9 million paid for step-acquisition of Ganji, net of acquisition of cash, and RMB15.8 million paid
to term deposits and other advances, which were partially offset by RMB15.9 billion of proceeds from
maturity of short-term commercial bank investment products, RMB353.5 million received from disposal of
long-term investments, and RMB61.2 million proceeds from maturity of term deposits.

Our net cash used in investing activities in 2016 was RMB2.8 billion, primarily due to RMB9.7 billion
used in the purchase of short-term commercial bank investment products, RMB1.5 billion related to our
investment in Ganji, RMB190.9 million related to our acquisition of Anjuke, RMB213.1 million used in the
purchase of property and equipment and intangible asset, RMB168.7 million used in the purchase of
long-term investments and RMB181.2 million paid to term deposits and other advances, which were
partially offset by RMB9.1 billion of proceeds from the maturity of short-term investments in 2016.

Financing Activities

Net cash provided by financing activities primarily consists of net proceeds from the issuance of

ordinary and preference shares as well as borrowing from an existing shareholder.

Our net cash provided by financing activities in 2018 was RMB46.9 million, and primarily consisted of
RMB82.4 million received on behalf of a related party, RMB80.0 million of capital
injection from
noncontrolling interest shareholder, and RMB13.5 million proceeds from exercise of share options, which
were partially offset by RMB75.0 million repayment of loan to Pudong Bank and RMB49.8 million paid
for acquisitions of noncontrolling interests, net of acquisition of cash.

Our net cash provided by financing activities in 2017 was RMB571.1 million, and primarily consisted
of RMB1.4 billion of proceeds from the issuance of preferred shares by Zhuan Zhuan to Tencent,
RMB740.1 million of proceeds from long-term loans, RMB164.6 million contribution from noncontrolling
interest holders, and RMB100.9 million of proceeds from exercise of share options, which was partially
offset by RMB1.8 billion repayment of short-term loans to CMB Bank.

100

Our net cash provided by financing activities in 2016 was RMB58.6 million, primarily consisted of
proceeds from short-term bank borrowing of RMB2.9 billion from CMB Bank, repayment of
RMB1.2 billion short-term bank borrowing from CMB Bank, cash paid by employees for their exercise of
share options of RMB21.1 million and cash contributed by noncontrolling shareholders of affiliated PRC
companies of RMB28.2 million, which were partially offset by proceeds from long-term bank borrowing of
RMB150.0 million from Pudong Bank, and repayment of RMB1.8 billion short-term borrowing from
Tencent.

Capital Expenditures

We had capital expenditures of RMB213.1 million, RMB121.3 million and RMB183.7 million in 2016,
2017 and 2018, respectively. Our capital expenditures were primarily for the purchase of servers and other
equipment. Our capital expenditures have been primarily funded by net cash provided by financing
activities and operating activities.

Holding Company Structure

We are a holding company with no material operations of our own. We conduct our operations
primarily through our wholly owned subsidiaries and consolidated variable interest entities in China. As a
result, our ability to pay dividends to our shareholders depends upon dividends paid by our PRC
subsidiaries. If our PRC subsidiaries incur debt on their own behalf in the future, the instruments governing
their debt may restrict their ability to pay dividends to us. In addition, our PRC subsidiaries are permitted
to pay dividends to us only out of their retained earnings, if any, as determined in accordance with PRC
accounting standards and regulations. Under PRC law, each of our subsidiaries and our consolidated
variable interest entities in China is required to set aside at least 10% of its after-tax profits each year, if any,
to fund certain statutory reserve funds until such reserve funds reach 50% of its registered capital. In
addition, each of our subsidiaries and consolidated variable interest entities in China may allocate a portion
of its after-tax profits based on PRC accounting standards to staff welfare and bonus funds at its
discretion. These reserve funds and staff welfare and bonus funds are not distributable as cash dividends.
Most of our PRC subsidiaries and consolidated variable interest entities have incurred accumulated losses.
Our PRC subsidiaries have never paid dividends and do not plan to pay dividends until they generate
accumulated profits and meet the requirements for statutory reserve funds.

C. Research and Development

As of December 31, 2018, we had approximately 3,600 product development and engineering
professionals who focus on developing products to deliver and enhance user experience. We have developed
a robust technology platform capable of efficiently processing large amounts of data, screening the
relevance and credibility of information, and delivering a superior search indexing function. Our system is
built on a distributed, load balanced computing infrastructure, which is highly scalable and reliable. This
allows us to expand processing capacity and add new features and functionalities efficiently without
incurring significant additional costs.

Our success and ability to compete depend, in part, upon our ability to establish and adequately
protect our intellectual property rights. In this regard, we rely primarily on a combination of patent,
copyright, software registration, trademark, trade secret and unfair competition laws and contractual rights,
such as confidentiality and license agreements with our employees, partners and others. As of March 31,
2019, we held 66 patents and had applied for the registration of 653 other patents, which cover a variety of
including those relating to data processing, search, distribution and publishing. As of
technologies,
March 31, 2019, we had registered 324 computer software copyrights and 125 artwork copyrights in China,
including www.58.com,
and had registered 40 domain names that are material
www.58.com.cn, www.ganji.com, www.ganji.com.cn, www.anjuke.com and www.anjuke.cn,
and
1,455 trademarks, including

, in China, excluding those relating to 58 Home.

to our business,

and

,

101

D. Trend Information

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties,
demands, commitments or events for the period since January 1, 2018 that are reasonably likely to have a
material adverse effect on our net revenues, income, profitability, liquidity or capital resources, or that
would cause the disclosed financial information to be not necessarily indicative of future operating results
or financial conditions.

E. Off-Balance Sheet Arrangements

We have not entered into any financial guarantees or other commitments to guarantee the payment
obligations of any third parties. We have not entered into any derivative contracts that are indexed to our
shares and classified as shareholder’s equity or that are not reflected in our consolidated financial
statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an
unconsolidated entity that serve as credit, liquidity or market risk support to such entity. We do not have
any variable interest in any unconsolidated entity that provides financing, liquidity, market risk or credit
support to us or engages in leasing, hedging or product development services with us.

F. Tabular Disclosure of Contractual Obligations

We lease our facilities and offices under non-cancelable operating lease agreements. Certain of these
arrangements have renewal or expansion options and adjustments-for-market provisions, such as free or
escalating base monthly rental payments.

We use third-party services for server custody and bandwidth. The contracts are typically 12 months in
duration. We typically contract these services according to the traffic level of our online platforms and the
respective server storage and bandwidth required to support the traffic.

The following table sets forth our contractual obligations and commercial commitments as of

December 31, 2018:

Payment Due by Period

Total

Less than
1 year

2 – 3 years

4 – 5 years

More than
5 years

(in thousands of RMB)

Facilities and offices rental commitments . . . . . . .
Server custody and bandwidth fee commitments . .
Advertising commitments . . . . . . . . . . . . . . . . .
Bank loans and accrued interest payable . . . . . . .

438,272
37,827
54,681
820,750

187,581
37,827
54,681
820,750

170,306
—
—
—

30,823
—
—
—

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,351,530 1,100,839

170,306

30,823

49,562
—
—
—

49,562

In December 2016, we obtained a three-year interest bearing loan of RMB150.0 million from Pudong
Bank, which was secured by one of our office buildings as collateral. The proceeds from this loan were used
to build a local life information cloud platform based on big data. We repaid RMB75.0 million in 2018 and
early repaid the remaining RMB75.0 million in January 2019 using our own funds.

In April 2017, we obtained a two-year interest-bearing loan of US$107.5 million from CMB Bank,
which was secured by two-year term deposits of RMB792.0 million. We used the proceeds from this loan to
repay the remaining outstanding balance under our April 2016 short-term loan from CMB Bank. We repaid
US$107.5 million principal amount and accrued interest in April 2019 using our own funds.

G. Safe Harbor

This annual report on Form 20-F contains forward-looking statements. These statements are made
under the “safe harbor” provisions of Section 21E of the Securities Exchange Act of 1934, as amended.
These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,”
“future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other

102

things, the sections titled “Item 3. Key Information — D. Risk Factors,” “Item 4. Information on the
Company,” and “Item 5. Operating and Financial Review and Prospects” in this annual report on
Form 20-F, as well as our strategic and operational plans, contain forward-looking statements. We may also
make written or oral forward-looking statements in our filings with the SEC, in our annual report to
shareholders, in press releases and other written materials and in oral statements made by our officers,
directors or employees to third parties. Statements that are not historical facts, including statements about
our beliefs and expectations, are forward-looking statements and are subject to change, and such change
may be material and may have a material and adverse effect on our financial condition and results of
operations for one or more prior periods.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors
could cause actual results to differ materially from those contained, either expressly or implicitly, in any of
the forward-looking statements in this annual report on Form 20-F. Potential risks and uncertainties
include, but are not limited to, our goals and strategies, our future business development, financial
condition and results of operations, ability to retain and grow our user base and network of business users
for our online platforms, the growth of, and trends in, the markets for our services in China, the demand for
and market acceptance of our brand and services, competition in our industry in China, our ability to
maintain the network infrastructure necessary to operate our platforms and mobile apps, relevant
government policies and regulations relating to the corporate structure, business and industry, and our
ability to protect our users’ information and adequately address privacy concerns. All information provided
in this annual report on Form 20-F and in the exhibits is as of the date of this annual report on Form 20-F,
and we do not undertake any obligation to update any such information, except as required under
applicable law.

103

ITEM 6.

DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES

A. Directors and Senior Management

The following table sets forth information regarding our executive officers and directors as of the date

of this annual report.

Directors and Executive Officers

Age

Position/Title

Jinbo Yao

Xiaoguang Wu

Frank Lin

Herman Yu

Chi (Eric) Zhang

Jiandong Zhuang

Mingke He

Xiaohua Chen

Hao Zhou
Hongyu Xing
Minghui Xiang
Wei Ye

43

44

55

49

44

51

41

38

43
47
39
46

Chairman and Chief Executive Officer

Director

Independent Director

Independent Director

Independent Director

Co-President

Co-President

Chief Strategic Officer; Chief Executive Officer of 58 Home

Chief Financial Officer
Chief Technology Officer
Chief People Officer
Deputy Chief Financial Officer

Mr. Jinbo Yao is our founder and has served as chairman of our board of directors and chief executive
officer of our company since our inception. Mr. Yao is a pioneer in the PRC internet industry. Before
founding our company, in 2000, Mr. Yao founded domain.cn, a domain name transaction and value-added
service website in China. After domain.cn was acquired by net.cn in September 2000, Mr. Yao served
various managerial roles at net.cn including vice president of sales until 2005. Mr. Yao currently serves on
the board of directors of two NYSE-listed companies, namely Noah Holdings Limited, a leading wealth
and asset management service provider in China, and Cheetah Mobile Inc., a leading mobile internet
company. Mr. Yao received bachelor’s degrees in computer science and chemistry from Ocean University of
China (formerly known as Ocean University of Qingdao) in 1999.

Mr. Xiaoguang Wu has served as our director since August 2014. Mr. Wu has served as a senior
management adviser at Tencent since June 2015. Mr. Wu joined Tencent in 1999 to lead development and
product planning for Tencent’s core product QQ instant messaging. He served successively as project
manager for QQ’s research and development team, general manager for IM Products, and general manager
for the internet business division. Mr. Wu was promoted to senior vice president of Internet Services
Division and chief executive officer of Tencent E-Commerce Holdings Limited. Mr. Wu also serves on the
board of directors of LexinFintech Holdings Ltd., 7Road Holdings Limited, China Online Education
Group, eLong, Inc., Wanda Electronic Commerce Technology Co., Ltd., Shanghai New Feifan
E-commerce Co., Ltd., Okay Buy (China) Holding Inc., Nanjing Wangdian Technology Co., Ltd. and
Yixun.com. Mr. Wu received his bachelor’s degree in weather dynamics from Nanjing University in 1996
and an EMBA degree from China Europe International Business School (CEIBS) in 2008.

Mr. Frank Lin has served as our director since March 2010. Mr. Lin is a general partner of DCM, an
early stage technology venture capital firm. Prior to joining DCM in 2006, Mr. Lin was chief operating
officer of SINA Corporation, a Nasdaq-listed company. He co-founded sina.com’s predecessor company,
SinaNet, in 1995 and later guided the company through its listing on Nasdaq. Prior to founding SinaNet,
Mr. Lin was a consultant at Ernst & Young Management Consulting Group. He had also held various
marketing, engineering and managerial positions at Octel Communication Inc. and NYNEX. Mr. Lin
currently serves on the board of directors of numerous companies invested by DCM, including China
Online Education Group, an NYSE-listed company, and Tuniu Corporation, a Nasdaq-listed company.
Mr. Lin received his bachelor’s degree in engineering from Dartmouth College and a master’s degree in
business administration from Stanford University.

104

Mr. Herman Yu has served as an independent director since the listing of our company in
October 2013. Mr. Yu is currently the chief financial officer of Baidu, Inc., the leading Chinese language
Internet search provider listed on Nasdaq, and also serves as director at ZTO Express Inc, a leading express
delivery company in China listed on the NYSE, and Ctrip.com International, Ltd., a leading travel service
provider listed on Nasdaq. Prior to joining Baidu in September 2017, Mr. Yu served as chief financial
officer of Weibo Corporation, a leading social media listed on Nasdaq, from 2015 to 2017. From 2004 to
2015, Mr. Yu worked at SINA Corporation, a leading online media company serving China and the global
Chinese communities listed on Nasdaq and served as its chief financial officer from 2007 to 2015. Mr. Yu
began his career at Arthur Andersen and held various finance and accounting management positions at
Adobe Systems Inc., Cadence Design Systems, Inc. and VeriFone Systems, Inc. Mr. Yu, a California
Certified Public Accountant, received his bachelor’s degree in economics from the University of California,
Santa Cruz, and master’s degree in accountancy from the University of Southern California.

Mr. Chi (Eric) Zhang has served as our director and a member of the nominating and corporate
governance committee of our board of directors since November 2015. Eric Zhang is a Managing Director
at General Atlantic, which he joined in 2016. Mr. Zhang heads the Firm’s business in China. He serves on
the boards of Kaiyuan and Ocean Link. Mr. Zhang also serves on the Investment Committee of Ocean
Voyage. Prior to joining General Atlantic, Mr. Zhang was a Global Partner and Managing Director at The
Carlyle Group, where he focused on investment opportunities in Asia from 2006 to 2016. He is currently an
independent director on the board of 58.com and has previously served on the boards of China Reading,
SouFun, Yashili, Plateno Group, Crystal Orange Hotel Group, Kaiyuan Hotel Group, New Century Asset
Management Co. Ltd. and AnNeng Logistics Group. He also served as a board member for both the
general partner and the management company of Carlyle Beijing Partner — RMB Fund. Before joining
Carlyle in 2006, Mr. Zhang was a Vice President of M&A at Credit Suisse, based in the firm’s Hong Kong
office. Prior to that, he was a Vice President in the Investment Banking Division at China International
Capital Corporation Limited in Beijing. Mr. Zhang received an M.A.
in economics from Shanghai
University of Finance and Economics.

Mr. Jiandong Zhuang currently serves as our co-president. Prior to that, Mr. Zhuang served as our
executive vice president of Housing Business Group (HBG) and Automative Business Group (ABG) and as
our senior vice president of sales from September 2007 to 2014. From January 2005 to January 2007,
Mr. Zhuang founded and managed Beijing Yingpu Bailian Technology Trading Co., Ltd., a SMS website
and wireless service operator. Prior to founding his own company, Mr. Zhuang managed the China Unicom
CDM operation and sales at Beijing Lianyin Investment Co., Ltd from May 2003 to December 2004.
Mr. Zhuang received a bachelor’s degree in chemistry from Capital Normal University in 1991.

Mr. Mingke He currently serves as our co-president. Prior to that, Mr. He served as our senior vice
president of Human Resource Group (HRG) since July 2015. Before joining us, Mr. He was the founder
and chief executive officer of Yimian Data from May 2014 to July 2015, senior vice president of QVOD
Technologies from May 2013 to April 2014, vice president of SAIF Partners (Softbank Asia Investment
Fund) from July 2008 to May 2012. Mr. He received a master’s degree in business administration from
Stanford University in 2008, and a bachelor’s degree in automotive engineering and a master’s degree in
management science from Tsinghua University in 2001 and 2003, respectively.

Mr. Xiaohua Chen has served as our chief strategic officer since August 2014 and the chief executive
officer of 58 Home since May 2014. Mr. Chen served as our senior vice president of product management
and website operation from December 2007 to August 2014. From June to December 2007, Mr. Chen
served as head of product department at ganji.com responsible for product management and customer
experience. Prior to joining ganji.com, he was the senior project manager and chief editor at Xiamen
Haowei Network Technology Co., Ltd. Mr. Chen is a co-founder of dunsh.org, a nonprofit search engine
optimization website in China. While in college, Mr. Chen co-founded 0755.org.cn, one of the earliest
online classifieds providers in China. Mr. Chen received a bachelor’s degree in material formation from
Xiangtan University in 2004.

Mr. Hao Zhou has served as our chief financial officer since May 2011. Mr. Zhou also serves as
director at Meitu, Inc., a global innovator in mobile video and photography listed on HKSE. Prior to
joining our company, Mr. Zhou was chief financial officer in CITIC Pharmaceutical Co., Ltd. since

105

September 2010. From May 2009 to September 2010, Mr. Zhou held two senior management positions at
Wuxi PharmaTech (Cayman) Inc., with the latest position as the chief financial officer. From 1998 to 2009,
Mr. Zhou held various senior finance managerial positions at General Electric Company and served as the
senior finance manager of Greater China from 2007 to 2009. Mr. Zhou received his bachelor’s degree from
Shanghai International Studies University in 1998.

Mr. Hongyu Xing has served as our chief technology officer since March 2016. He joined the company
in February 2015 as a senior vice president. Mr. Xing has more than 10 years of experience in the internet
industry. Prior to joining us, Mr. Xing held various positions at Tencent including general manager in
charge of search products, network and media products and microblogs from June 2005 to February 2015.
Prior to that, Mr. Xing worked at IBM China’s Research Center from April 1999 to March 2000. Mr. Xing
received a master’s degree in electronics engineering from Tsinghua University in 1999.

Ms. Minghui Xiang has served as our chief people officer since July 2018. Ms. Xiang joined the
company in June 2011. She has steadily increased her responsibilities for our human resources management
and corporate culture development. Most recently, Ms. Xiang served as vice president of human resources
starting in November 2016. Prior to joining us, Ms. Xiang served as the deputy director of human resources
at Sina.com from 2008 to 2011. Ms. Xiang obtained her bachelor degree in economics (human recourse
management) from Capital University of Economics and Business in 2001.

Mr. Wei Ye has served as our deputy chief financial officer since July 2018. Mr. Ye joined the company
in October 2015 as our senior vice president of finance. Prior to joining us, Mr. Ye was a financial controller
at Arconic’s (previously known as Alcoa) North America extrusion operations in Lafayette and Halethorpe
from May 2012 to October 2015. From 1995 to 2012, Mr. Ye worked at General Electric Company where he
started his career and held various senior financial management positions in both China and United States
in GE’s healthcare division. Mr. Ye is a certified public accountant in Illinois. He received his bachelor’s
degree in economics from Peking University in 1995 and his M.B.A. from the University of Chicago Booth
School of Business in 2008.

B. Compensation

In 2018, we paid an aggregate of approximately RMB19.7 million in cash to our executive officers as of
the date of this annual report, which excludes the compensation 58 Home paid to Mr. Xiaohua Chen as
chief executive officer of 58 Home, and approximately US$33,000 cash compensation to our independent
directors as of the date of this annual report.

Employment Agreements and Indemnification Agreements

We have entered into employment agreements with each of our executive officers. We may terminate an
executive officer’s employment for cause at any time without advance notice or remuneration for certain
acts of the officer, such as conviction or guilty plea to a felony or any crime involving moral turpitude,
negligent or dishonest acts to our detriment, or misconduct or a failure to perform agreed duties. We may
also terminate an executive officer’s employment without cause by giving one-month advance written
notice. In such case of termination by us, we will provide severance payments to the executive officer as
expressly required by applicable law of the jurisdiction where the executive officer is based. An executive
officer may resign at any time by giving one-month advance written notice.

Each executive officer has agreed to hold, both during and after the termination or expiry of his or her
employment agreement, in strict confidence and not to use, except as required in the performance of his or
her duties in connection with the employment or pursuant to applicable law, any of our confidential
information or trade secrets, any confidential information or trade secrets of our clients or prospective
clients, or the confidential or proprietary information of any third-party received by us and for which we
have confidential obligations. The executive officers have also agreed to disclose in confidence to us all
inventions, designs and trade secrets which they conceive, develop or reduce to practice during the executive
officer’s employment with us and to assign all right, title and interest in them to us, and assist us in
obtaining and enforcing patents, copyrights and other legal rights for these inventions, designs and trade
secrets.

106

In addition, each executive officer has agreed to be bound by non-competition and non-solicitation
restrictions during the term of his or her employment and typically for one year following the last date of
employment. Specifically, each executive officer has agreed not to (i) approach our suppliers, clients,
customers or contacts or other persons or entities introduced to the executive officer in his or her capacity
as a representative of us for the purpose of doing business with such persons or entities that will harm our
business relationships with these persons or entities; (ii) assume employment with or provide services to any
of our competitors, or engage, whether as principal, partner, licensor or otherwise, any of our competitors,
without our express consent; or (iii) seek directly or indirectly, to solicit the services of any of our
employees who is employed by us on or after the date of the executive officer’s termination, or in the year
preceding such termination, without our express consent.

We have also entered into indemnification agreements with each of our directors and executive officers.
Under these agreements, we agree to indemnify our directors and executive officers against certain liabilities
and expenses incurred by such persons in connection with claims made by reason of their being a director
or officer of our company.

Share Incentive Plans

We have adopted two share incentive plans, namely, the 2010 Plan and the 2013 Plan. The purpose of
these two-share incentive plans is to attract, motivate and retain the best available personnel by linking their
personal interests to the success of our business. As of March 31, 2019, options and restricted share units to
purchase 1,536,460 ordinary shares and 8,140,034 ordinary shares were issued and outstanding under the
2010 Plan and the 2013 Plan, respectively.

The 2010 Employee Stock Option Plan

The maximum number of shares in respect of which share awards may be granted under the 2010 Plan

is 20,173,225. The following paragraphs summarize the terms of the 2010 Plan.

Plan Administration. The plan administrator is our board of directors, or one or more committees
designated by our board of directors. The plan administrator will determine the provisions and terms and
conditions of each grant.

Award Agreement. Options granted under the plan are evidenced by an award agreement that sets

forth the terms, conditions and limitations for each grant.

Option Exercise Price. The exercise price subject to an option shall be determined by the plan
administrator and set forth in the award agreement. The exercise price may be amended or adjusted by the
administrator for the benefit of any eligible person.

Eligibility. We may grant awards to our directors, officers, employees and consultants of our

company or any of our subsidiaries.

Term of the Awards. The term of each option grant shall not exceed 10 years from the date of the

grant.

Vesting Schedule.

In general, the plan administrator determines the vesting schedule or conditions,

which is set forth in the award agreement.

Transfer Restrictions. Awards for options may not be transferred in any manner by the award holders
and may be exercised only by such holders, subject to limited exceptions. However, the award holder shall be
permitted to transfer options to a trust controlled by such award holder during his or her lifetime for estate
planning purposes.

Termination of Employment or Service.

In the event that an award recipient ceases employment with
us or ceases to provide services to us, any vested options will generally terminate after a period of time
following the termination of employment if the award recipient does not exercise the options during this
period.

107

Termination and Amendment of the Plan. Unless terminated earlier, the 2010 Plan will terminate
automatically in 2020. Our board of directors has the authority to amend or terminate the plan subject to
shareholder approval with respect to certain amendments. However, no such action may adversely affect in
any material way any awards previously granted unless agreed by the recipient.

The 2013 Share Incentive Plan

We adopted the 2013 Plan in September 2013. The maximum aggregate number of shares which may
be issued pursuant to all awards under the 2013 Plan was 2,800,000 Class A ordinary share as of the date of
its adoption. The 2013 Plan contains an evergreen provision, pursuant to which the number of shares
reserved for future issuances under the 2013 Plan will be increased by a number equal to 1.5% of the total
number of outstanding shares on the last day of the immediately preceding calendar year, on the first day of
each calendar year during the term of the 2013 Plan beginning in 2015, or such lesser number of Class A
ordinary shares as determined by our board of directors. The annual general meeting of our shareholders
held on December 17, 2015, further increased the maximum aggregate number of shares that may be issued
pursuant to all awards under the 2013 Plan by 1,240,500 Class A ordinary shares and 7,000,000 Class B
ordinary shares. Taking into account the automatic increases at the beginning of 2015 through 2019
pursuant to the evergreen provision of the 2013 Plan, the maximum aggregate number of shares which may
be issued pursuant to all awards under the 2013 Plan is 31,133,369 ordinary shares, consisting of 24,133,369
Class A ordinary shares and 7,000,000 Class B ordinary shares, as of the date of this annual report.

The following paragraphs describe the principal terms of the 2013 Plan.

Types of Awards. The 2013 Plan permits the awards of options, restricted shares, restricted

share units or any other type of awards that the committee or the board decides.

Plan Administration. Our board of directors, our compensation committee or a committee designated
by our board will administer the 2013 Plan. The committee or the full board of directors, as applicable, will
determine the participants to receive awards, the type and number of awards to be granted to each
participant, and the terms and conditions of each award grant.

Award Agreement. Awards granted under the 2013 Plan are evidenced by an award agreement that
sets forth terms, conditions and limitations for each award, which may include the term of the award, the
provisions applicable in the event of the grantee’s employment or service terminates, and our authority to
unilaterally or bilaterally amend, modify, suspend, cancel or rescind the award.

Eligibility. We may grant awards to our employees, directors and consultants of our company;
however, we may grant options that are intended to qualify as incentive share options only to our employees
and employees of our parent companies and subsidiaries.

Acceleration of Awards upon Change in Control.

If a change in control of our company occurs, the
plan administrator may, in its sole discretion, provide for (i) all awards outstanding to terminate at a specific
time in the future and give each participant the right to exercise the vested portion of such awards during a
specific period of time, or (ii) the purchase of any award for an amount of cash equal to the amount that
could have been attained upon the exercise of such award, or (iii) the replacement of such award with other
rights or property selected by the plan administrator in its sole discretion, or (iv) payment of award in cash
based on the value of ordinary shares on the date of the change-in-control transaction plus reasonable
interest.

Vesting Schedule.

In general, the plan administrator determines the vesting schedule, which is

specified in the relevant award agreement.

Exercise of Options. The plan administrator determines the exercise price for each award, which is
stated in the award agreement. The vested portion of option will expire if not exercised prior to the time as
the plan administrator determines at the time of its grant. However, the maximum exercisable term is the
tenth anniversary after the date of a grant.

Transfer Restrictions. Awards may not be transferred in any manner by the recipient other than by

will or the laws of descent and distribution, except as otherwise provided by the plan administrator.

108

Termination of the 2013 Plan. Unless terminated earlier, the 2013 Plan will terminate automatically in
2023. Our board of directors has the authority to amend or terminate the plan subject to shareholder
approval or home country practice.

The following table summarizes, as of March 31, 2019, outstanding options and restricted share units

held by our executive officers and directors under our 2010 Plan and 2013 Plan.

Name
Jinbo Yao . . . . . . . .

Herman Yu . . . . . . .

Jiandong Zhuang . .

Mingke He . . . . . . .
Xiaohua Chen . . . . .

Hao Zhou . . . . . . .

Hongyu Xing . . . . .

Minghui Xiang . . . .

Ordinary Shares
Underlying
Options Awarded
and Restricted
Share Units
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*

Exercise
Price (US$/Share)

0
0
0
8.500
0.005
0.005
0
0
0
0
0
0
0
2.500
5.600
2.220
2.500
5.600
0
20.980
0
0
0
0
18.675
20.980
0
0
0
0
0
0
2.220
2.300
2.300
2.500
0
0
20.980
0
0
0
0

109

Date of Grant
August 24, 2015
March 24, 2017
August 20, 2017
October 30, 2013
May 22, 2018
November 13, 2018
April 13, 2015
August 24, 2015
September 21, 2016
February 24, 2017
March 24, 2017
August 20, 2017
August 24, 2015
July 31, 2013
October 14, 2013
May 31, 2011
July 31, 2013
October 14, 2013
August 24, 2015
August 24, 2015
September 21, 2016
February 24, 2017
August 20, 2017
February 27, 2015
February 27, 2015
August 24, 2015
September 21, 2016
February 24, 2017
August 20, 2017
September 21, 2016
February 24, 2017
August 20, 2017
May 31, 2011
May 31, 2012
January 1, 2013
July 31, 2013
April 13, 2015
August 24, 2015
August 24, 2015
September 21, 2016
February 24, 2017
August 20, 2017
July 5, 2018

Date of Expiration
August 23, 2025
March 23, 2027
August 19, 2027
October 29, 2023
May 22, 2028
November 13, 2028
April 13, 2025
August 23, 2025
September 20, 2026
February 23, 2027
March 23, 2027
August 19, 2027
August 23, 2025
July 30, 2023
October 13, 2023
May 30, 2021
July 30, 2023
October 13, 2023
August 23, 2025
August 23, 2025
September 20, 2026
February 23, 2027
August 19, 2027
February 26, 2025
February 26, 2025
August 23, 2025
September 20, 2026
February 23, 2027
August 19, 2027
September 20, 2026
February 23, 2027
August 19, 2027
May 30, 2021
May 30, 2022
December 31, 2022
July 30, 2023
April 12, 2025
August 23, 2025
August 23, 2025
September 20, 2026
February 23, 2027
August 19, 2027
July 4, 2028

Name
Wei Ye . . . . . . . . . .

Ordinary Shares
Underlying
Options Awarded
and Restricted
Share Units
*
*
*
*
*

Exercise
Price (US$/Share)
0
0
0
0
0

Date of Grant
November 23,2015
September 21, 2016
February 24, 2017
August 20, 2017
July 5, 2018

Date of Expiration
November 22, 2025
September 20, 2026
February 23, 2027
August 19, 2027
July 4, 2028

*

Less than one percent of our total outstanding share capital.

As of March 31, 2019, other employees as a group held options and restricted share units to purchase
5,567,728 ordinary shares of our company, with exercise prices ranging from nil to US$38.14 per ordinary
share.

The Zhuan Zhuan 2017 Plan

In September 2017, Zhuan Zhuan Holding, our subsidiary, adopted a share incentive plan, or the
Zhuan Zhuan 2017 Plan. The Zhuan Zhuan 2017 Plan permits the awards of options, restricted share units
and restricted shares. Awards of share rights may be granted under Zhuan Zhuan 2017 Plan to employees
and management of Zhuan Zhuan Holding and of any present or future parents or subsidiaries or variable
interest entities of Zhuan Zhuan Holding. The maximum term of any share right granted under the plan is
ten years from the grant date. The Zhuan Zhuan 2017 Plan will expire on September 30, 2027.

C. Board Practices

Our board of directors currently consists of five directors. A director is not required to hold any shares
in our company to qualify to serve as a director. Subject to any separate requirement for audit committee
approval and unless disqualified by the chairman of the relevant board meeting, a director may vote with
respect to any contract, proposed contract, or arrangement in which he or she is interested provided the
necessary disclosure of interests is made. A director may exercise all the powers of the company to borrow
money, mortgage its undertaking, property, assets and uncalled capital and issue debentures, bonds or other
securities whenever money is borrowed or as security for any obligation of the company or of any
third-party.

Committees of the Board of Directors

We have three committees of the board of directors: the audit committee, the compensation committee
and the nominating and corporate governance committee. We have adopted a charter for each of the three
committees. Each committee’s members and functions are described below.

Audit Committee. Our audit committee consists of Herman Yu, Frank Lin and Chi (Eric) Zhang,
and is chaired by Herman Yu. Messrs. Yu, Lin and Zhang satisfy the “independence” requirements of
Section 303A of the Corporate Governance Rules of the New York Stock Exchange and meet the
independence standards under Rule 10A-3 under the Exchange Act. We have determined that Herman Yu
qualifies as an “audit committee financial expert.” The audit committee oversees our accounting and
financial reporting processes and the audits of the financial statements of our company. The audit
committee is responsible for, among other things:

•

•

•

selecting the independent registered public accounting firm and pre-approving all auditing and
non-auditing services permitted to be performed by the independent registered public accounting
firm;

reviewing with the independent registered public accounting firm any audit problems or
difficulties and management’s response;

reviewing and approving all proposed related party transactions;

110

•

•

•

•

•

discussing the annual audited financial statements with management and the independent
registered public accounting firm;

reviewing and discussing our company’s earnings press releases;

reviewing major issues as to the adequacy of our internal controls and any special audit steps
adopted in light of material control deficiencies;

meeting separately and periodically with management and the independent registered public
accounting firm; and

monitoring compliance with our code of business conduct and ethics, including reviewing the
adequacy and effectiveness of our procedures to ensure proper compliance.

Compensation Committee. Our compensation committee consists of Chi (Eric) Zhang, Herman Yu
and Frank Lin, and is chaired by Chi (Eric) Zhang. Messrs. Zhang, Yu and Lin satisfy the “independence”
requirements of Section 303A of the Corporate Governance Rules of the New York Stock Exchange. The
compensation committee assists the board in reviewing and approving the compensation structure,
including all forms of compensation, relating to our directors and executive officers. Our chief executive
officer may not be present at any committee meeting during which his compensation is deliberated upon.
The compensation committee is responsible for, among other things:

•

•

•

•

reviewing and approving, or recommending to the board for its approval, the compensation for
our chief executive officer and other executive officers;

reviewing and recommending to the board for determination with respect to the compensation of
our non-employee directors;

reviewing periodically and approving any incentive compensation or equity plans, programs or
similar arrangements; and

selecting compensation consultant,
consideration all factors relevant to that person’s independence from management.

legal counsel or other adviser only after taking into

Nominating and Corporate Governance Committee. Our nominating and corporate governance
committee consists of Frank Lin, Herman Yu and Chi (Eric) Zhang, and is chaired by Frank Lin.
Messrs. Lin, Yu and Zhang satisfy the “independence” requirements of Section 303A of the Corporate
Governance Rules of the New York Stock Exchange. The nominating and corporate governance committee
assists the board in selecting individuals qualified to become our directors and in determining the
composition of the board and its committees. The nominating and corporate governance committee is
responsible for, among other things:

•

•

•

•

•

recommending nominees to the board for election or re-election to the board, or for appointment
to fill any vacancy on the board;

reviewing annually with the board the current composition of
characteristics such as independence, skills, experience, expertise and diversity;

the board with regards to

selecting and recommending to the board the names of directors to serve as members of the audit
the nominating and corporate
committee and the compensation committee, as well as of
governance committee itself;

developing and reviewing the corporate governance principles adopted by the board and advising
the board with respect to significant developments in the law and practice of corporate
governance and our compliance with such laws and practices; and

evaluating the performance and effectiveness of the board as a whole.

111

Duties of Directors

Under Cayman Islands law, our directors have a duty of loyalty to act honestly in good faith with a
view to our best interests. Our directors also have a duty to exercise the skill they actually possess and such
care and diligence that a reasonably prudent person would exercise in comparable circumstances. In
fulfilling their duty of care to us, our directors must ensure compliance with our memorandum and articles
of association. A shareholder may have the right to seek damages in our name if a duty owed by our
directors is breached.

Terms of Directors and Officers

Our officers are elected by and serve at the discretion of the board. Our directors are not subject to a
term of office and hold office until such time as they resign or are removed from office by an ordinary
resolution of our shareholders. A director will vacate office automatically if, among other things, the
director (i) becomes bankrupt or suspends payments or compounds with his creditors; or (ii) dies or
becomes of unsound mind.

D. Employees

The following table sets forth the numbers of our employees, categorized by function, as of

December 31, 2016, 2017 and 2018, which exclude the employees of 58 Home:

As of December 31,

2016

2017

2018

Function
Sales, customer service and marketing . . . . . . . . . . . . . . . . . . . . . .
Research and development
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Website operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management and administrative positions . . . . . . . . . . . . . . . . . . .

17,920
3,332
673
1,207

16,212
3,011
863
1,261

16,462
3,615
1,454
1,385

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

23,132

21,347

22,916

Our success depends on our ability to attract, retain and motivate qualified personnel. We believe we
offer our employees competitive compensation packages and an environment that encourages initiative and
meritocracy, and as a result, we have generally been able to attract and retain qualified personnel and
maintain a stable core management team. We design and implement in-house training programs tailored to
each job function and a set of responsibilities to enhance performance. Specific training is provided to new
employees at orientation to familiarize them with our working environment and operational procedures.

As required by PRC regulations, we participate in various statutory employee benefit plans, including
pension, unemployment insurance, childbirth insurance, work-related injury insurance, medical insurance
and housing insurance. We are required under PRC law to make contributions to employee benefit plans at
specified percentages of the salaries, bonuses and certain allowances of our employees, up to a maximum
amount specified by the local government from time to time.

E. Share Ownership

Please refer

to “Item 7. Major Shareholders and Related Party Transactions — A. Major

Shareholders.”

112

ITEM 7.

MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS

A. Major Shareholders

The following table sets forth information concerning the beneficial ownership of our ordinary shares

as of the date of this annual report by:

•

•

each of our directors and executive officers; and

each person known to us to beneficially own more than 5% of our ordinary shares.

The calculations in the table below are based on 297,145,051 ordinary shares outstanding as of
March 31, 2019, comprising 251,912,931 Class A ordinary shares and 45,232,120 Class B ordinary shares
and excluding 3,809,272 Class A ordinary shares issued to our depositary and reserved for future exercise of
vested options and RSUs under our share incentive plans by our management and other employees, which
are not deemed as outstanding for the purpose of calculating the beneficial ownership in the following table.

Beneficial ownership is determined in accordance with the rules and regulations of the SEC. In
computing the number of shares beneficially owned by a person and the percentage ownership of that
person, we have included shares that the person has the right to acquire within 60 days, including through
the exercise of any option, warrant, or other right or the conversion of any other security. These shares,
however, are not included in the computation of the percentage ownership of any other person.

Directors and Executive Officers:**
Jinbo Yao . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Xiaoguang Wu(3)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Frank Lin(4) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Herman Yu(5) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Chi (Eric) Zhang(6)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Jiandong Zhuang(7) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mingke He . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Xiaohua Chen(8) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Hao Zhou . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Hongyu Xing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Minghui Xiang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Wei Ye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All directors and executive officers as a group . . . . . . . . . . . . . . . . . . . . . . .

Principal Shareholders:
Tencent Holdings Limited(9) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nihao China Corporation(10)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Genesis Asset Managers, LLP(11)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number

%(1)

30,532,248(2)

—

—
*
—

*
*
*
*
*
*
*
32,780,796

67,285,898
29,418,640

15,153,054

10.3
—

—
*
—

*
*
*
*
*
*
*
10.9

22.6
9.9

5.1

*

Less than one percent of our total outstanding capital.

** Except for Mr. Xiaoguang Wu, Mr. Frank Lin, Mr. Herman Yu and Mr. Eric Zhang, the business
address of our directors and executive officers is c/o Building 105, 10 Jiuxianqiao North Road Jia,
Chaoyang District, Beijing 100015, the People’s Republic of China.

(1) The number of ordinary shares outstanding in calculating the percentages for each listed person or
group includes the ordinary shares underlying the options held by such person or group exercisable
within 60 days of March 31, 2019. Percentage of beneficial ownership of each listed person or group is

113

based on (i) 297,145,051 ordinary shares outstanding as of March 31, 2019, and (ii) the number of
ordinary shares underlying options exercisable by such person or group within 60 days of March 31,
2019.

(2) Consists of (i) 28,587,204 Class B ordinary shares and 415,718 ADSs (representing 831,436 Class A
ordinary shares) held by Nihao China Corporation, a British Virgin Islands company beneficially
owned by Mr. Yao through a trust; and (ii) 1,002,916 Class B ordinary shares beneficially owned by
certain of our executive officers and employees who acquired the ownership of these shares pursuant
to our employee stock option plan and who authorize Mr. Yao to vote these shares on their behalf
under power of attorney. Such individuals include all executive officers and employees who became our
ordinary shareholders through our employee stock option plan; and (iii) 110,692 vested restricted
share units held by Mr. Yao.

(3) The business address of Mr. Wu is 50F, Tencent Binhai Building, Haitian 2nd Avenue, Nanshan

District, Shenzhen, P. R. China.

(4) The business address of Mr. Lin is 2420 Sand Hill Road Suite 200, Menlo Park, CA 94025, U.S.

(5) The business address of Mr. Yu is Baidu Campus, No. 10 Shangdi 10th Street, Haidian District,

Beijing 100085, PRC.

(6) The business address of Mr. Zhang is Suite 5704-07, Two IFC, 8 Finance Street, Central, Hong Kong.

(7) Mr. Zhuang has authorized Mr. Jinbo Yao under power of attorney to vote the ordinary shares that
Mr. Zhuang currently owns through Magic Mirror Holdings Limited, a British Virgin Islands company
wholly owned by Mr. Zhuang.

(8) Mr. Chen has authorized Mr. Jinbo Yao under power of attorney to vote the ordinary shares that
Mr. Chen currently owns through Trumpway Limited, a British Virgin Islands company wholly owned
by Mr. Chen.

(9) Consists of (i) 41,419,336 Class A ordinary shares and 14,722,000 Class B ordinary shares directly held
by Ohio River Investment Limited, (ii) 4,384,207 ADSs (representing 8,768,414 Class A ordinary
shares) directly held by THL E Limited and (iii) 1,188,074 ADSs, representing 2,376,148 Class A
ordinary shares, directly held by Huang River Investment Limited. Tencent Holdings Limited is
reported as the beneficial owner of the aforementioned shares. The business address of Ohio River
Investment Limited and THL E Limited is c/o Tencent Holdings Limited, 29/F., Three Pacific Place,
No. 1 Queen’s Road East, Wanchai, Hong Kong, as reported on Schedule 13D/A filed on
November 22, 2016.

(10) Consists of 28,587,204 Class B ordinary shares and 415,718 ADSs (representing 831,436 Class A
ordinary shares) held by Nihao China Corporation, a British Virgin Islands company beneficially
owned by Mr. Yao through a trust. Nihao China Corporation has pledged 9,080,004 Class B ordinary
shares as security for a loan extended to Mr. Yao by UBS AG, London Branch in December 2015.

(11) Consists of 15,153,054 Class A ordinary shares beneficially owned by Genesis Asset Managers, LLP, as
reported on Schedule 13G/A filed by Genesis Asset Managers, LLP on January 25, 2019.
The percentage of beneficial ownership was calculated based on the total number of our ordinary
shares outstanding as of March 31, 2019. The address of Genesis Asset Managers, LLP is Heritage
Hall, Le Marchant Street, St. Peter Port, Guernsey GY1 4HY, Channel Islands, as reported on the
same Schedule 13G/A.

To our knowledge, as of March 31, 2019, a total of 214,302,851 Class A ordinary shares were held by
two record holders in the United States, representing approximately 72.1% of our total outstanding shares
on an as-converted basis. One of these holders is the depositary of our ADS program, which held
214,302,850 Class A ordinary shares on record (including the 3,809,272 Class A ordinary shares issued to
our depositary and reserved for future exercise of vested options and RSUs under our share incentive plans
by our management and other employees), representing approximately 72.1% of our total outstanding

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shares on record as of March 31, 2019. None of our outstanding Class B ordinary shares were held by
record holders in the United States as of March 31, 2019. The number of beneficial owners of our ADSs in
the United States is likely to be much larger than the number of record holders of our ordinary shares in
the United States.

Our ordinary shares are divided into Class A ordinary shares and Class B ordinary shares. Holders of
Class A ordinary shares are entitled to one vote per share, while holders of Class B ordinary shares are
entitled to ten votes per share. Holders of Class A and Class B ordinary shares vote together as one class on
all matters subject to a shareholders’ vote. Each Class B ordinary share is convertible into one Class A
ordinary share at any time by the holder thereof, while Class A ordinary shares are not convertible into
Class B ordinary shares under any circumstance. All options, regardless of grant dates, will entitle holders
to the equivalent number of Class A ordinary shares once the vesting and exercising conditions on such
share-based compensation awards are met. We are not aware of any arrangement that may, at a subsequent
date, result in a change of control of our company.

B. Related Party Transactions

Contractual Arrangements with Our Consolidated Variable Interest Entities

PRC law currently limits direct foreign equity ownership of business entities providing value-added
telecommunications services. As a result of these foreign ownership restrictions requirements, we conduct
substantially all of our businesses in China through a series of contractual arrangements with our
consolidated variable interest entities and their shareholders. For a description of
these contractual
Information on the Company — C. Organizational Structure — Our
arrangements,
Contractual Arrangements.”

see “Item 4.

Investor Rights Agreement with Ohio River Investment Limited

On June 30, 2014, we entered into an investor rights agreement with Ohio River Investment Limited,
an affiliate of Tencent Holdings Limited, which granted Ohio River Investment Limited, among other
things, certain registration rights with respect to our ordinary shares owned by it. The investor rights
agreement also granted certain board representation rights to Ohio River Investment Limited and placed
certain restrictions on the transfer of our ordinary shares by our founder.

Board representation. For so long as Ohio River Investment Limited is the beneficial owner of at least
50% of our ordinary shares that it initially purchased, Ohio River Investment Limited will have the right to
designate one director to our board of directors.

Investor Observer.

If at any time the director designated by Ohio River Investment Limited is not a
member of any committee of the board, such director shall have the right, as a non-voting observer to any
such committee.

Restrictions on transfer. Our founder agreed to certain transfer restrictions, which restrictions have

expired as of the date of this annual report.

Preemptive Rights. For so long as Ohio River Investment Limited is the beneficial owner of at least
50% of our ordinary shares that it initially purchased, it has certain preemptive rights to purchase its
pro-rata portion of new securities issued by us, subject to certain exceptions.

Registration Rights

Pre-IPO Shareholders Agreement

Pursuant to our shareholders agreement dated August 4, 2011 that we entered into with all our then
shareholders in connection with our issuance of preference shares prior to our initial public offering, we
have granted certain registration rights to our shareholders. We have ceased to have any obligation to effect
any demand, Form F-3, or piggyback registration since November 5, 2018, the fifth year anniversary after
the completion of our initial public offering on November 5, 2013.

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Investor Rights Agreement with Tencent

Pursuant to an investor rights agreement dated June 30, 2014 that we entered into with Tencent, we
have granted certain registration rights to Tencent. Set forth below is a description of the registration rights
granted under the agreement.

Demand Registration Rights. Upon a written request from Tencent, we must use all reasonable efforts
to effect the registration under the Securities Act of all registrable securities Tencent requests to be
registered. Registrable securities include, subject to limitation, ordinary shares of our company Tencent
acquired in June 2014 and any other ordinary shares of our company owned or acquired by Tencent
thereafter.

However, we are not obligated to proceed with a demand registration if we have, within the six-month
period preceding the date of such request, already effected a registration under the Securities Act pursuant
to the exercise of the holders’ demand registration rights. We have the right to defer filing of a registration
statement for up to 90 days if our board of directors determines in good faith that the filing of a
registration statement would be materially detrimental to us, but we cannot exercise the deferral right more
than once in any 12-month period.

Form F-3 Registration Rights. When we are eligible for registration on Form F-3, upon a written
request from an investor party to the agreement, we must effect such registration to permit or facilitate the
sale and distribution of all or such portion of the investor’s registrable securities as are specified in such
request.

We are not obligated to effect a Form F-3 registration, among other things, if we have already effected
two registrations on Form F-3 in any 12-month period. We have the right to defer filing of a registration
statement for up to 90 days if our board of directors determines in good faith that the filing of a
registration statement would be materially detrimental to us, but we cannot exercise the deferral right more
than once in any 12-month period.

Piggyback Registration Rights.

If we propose to file a registration statement for a public offering of
our securities, we must offer Tencent an opportunity to include in that registration all or any part of its
registrable securities. The underwriters of any underwritten offering have the right to limit the number of
shares with registration rights to be included in the registration statement, subject to certain limitations.

Expenses of Registration. We will pay all expenses relating to any demand, Form F-3, or piggyback

registration.

Termination of Obligations. We shall have no obligation to effect any demand, Form F-3, or
piggyback registration on the earlier of (a) the date that is five years after the date of the agreement, or
(b) as to any holder of registrable securities, the time when all registrable securities held by such holder may
be sold in any ninety-day period without registration pursuant to Rule 144 under the Securities Act.

Registration Rights Agreement with Former Ganji Shareholders

Pursuant to a registration rights agreement dated April 20, 2015 that we entered into with certain new
shareholders in connection with our issuance of new Class A ordinary shares as share portion of the
purchase price for our acquisition of Ganji shares from the selling shareholders, we have granted certain
registration rights to such new shareholders. Set forth below is a description of the registration rights
granted under the agreement.

Demand Registration Rights. Upon a written request from the holders of at least a majority of the
registrable securities held by holders of the registrable securities, we must use all reasonable efforts to effect
the registration under the Securities Act of all registrable securities held by the requesting shareholders and
other holders of registrable securities who choose to participate in the offering. Registrable securities
include, subject to limitation, new Class A ordinary shares as share portion of the purchase price for our
acquisition of Ganji.com shares from the selling shareholders.

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However, we are not obligated to proceed with a demand registration if we have, within the six-month
period preceding the date of such request, already effected a registration under the Securities Act pursuant
to the exercise of the holders’ demand registration rights. We have the right to defer filing of a registration
statement for up to 90 days if our board of directors determines in good faith that the filing of a
registration statement would be materially detrimental to us, but we cannot exercise the deferral right more
than once in any 12-month period.

Form F-3 Registration Rights. When we are eligible for registration on Form F-3, upon a written
request from an investor party to the agreement, we must effect such registration to permit or facilitate the
sale and distribution of all or such portion of the investor’s registrable securities as are specified in such
request, together with all or such portion of the registrable securities of any other investor or investors
joining such request.

We are not obligated to effect a Form F-3 registration, among other things, if we have already effected
two registrations on Form F-3 in any 12-month period. We have the right to defer filing of a registration
statement for up to 90 days if our board of directors determines in good faith that the filing of a
registration statement would be materially detrimental to us, but we cannot exercise the deferral right more
than once in any 12-month period.

Piggyback Registration Rights.

If we propose to file a registration statement for a public offering of
our ordinary shares on a form that would be suitable only for registrable securities, we must offer holders of
registrable securities an opportunity to include in that registration all or any part of their registrable
securities. The underwriters of any underwritten offering have the right to limit the number of shares with
registration rights to be included in the registration statement, subject to certain limitations.

Expenses of Registration. We will pay all expenses relating to any demand, Form F-3, or piggyback

registration.

Termination of Obligations. We shall have no obligation to effect any demand, Form F-3, or
piggyback registration on the earlier of (a) the date that is five years after the date of the agreement, or
(b) as to any holder of registrable securities, the time when all registrable securities held by such holder may
be sold in any ninety-day period without registration pursuant to Rule 144 under the Securities Act.

Short-term Bank Borrowing Secured by Ordinary Shares Held by Our Chief Executive Officer

In April 2016, we obtained an interest-bearing loan of US$275.0 million denominated in U.S. dollars
from CMB Bank. The loan was secured by 12.4 million Class B ordinary shares personally owned by
Mr. Jinbo Yao, the chief executive officer of our company. Based on the covenant of the loan agreement, if
the aggregate fair value of the pledged shares on any trading date was less than 120% of the outstanding
amount of the corresponding loan and accrued interest payable, we were required to pledge sufficient
amount of cash or the chief executive officer of the company can pledge additional number of shares to
cover the shortfall in the fair value of the pledged shares. We used the proceeds from this loan to prepay the
principal and accrued interest of the amended loan from Tencent. The loan was fully repaid and the shares
pledged to CMB Bank were released in May 2017.

Investment in Zhuan Zhuan

In April 2017, we entered into definitive agreements with Tencent, under which we agreed to inject the
Zhuan Zhuan app and certain used goods related listing channels from the 58 and Ganji classified
platforms into a separate group of entities, or the Zhuan Zhuan Entities, and Tencent agreed to invest
US$200.0 million in cash and additional business resources into the Zhuan Zhuan Entities for a minority
equity ownership. We will continue our direct traffic and other business support to the Zhuan Zhuan
Entities. The transaction was closed on April 28, 2017, and we currently own 72.2% of equity stake in the
Zhuan Zhuan Entities.

Acquisition of the Remaining Ganji Equity Interests from Tencent

See “Item 4. Information on the Company — A. History and Development of the Company.”

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Disposal of Finance Business

In September 2017, we entered into a framework agreement with Mr. Jinbo Yao, the chief executive
officer of our company, and other parties thereto, to dispose of our financial services and other finance
related business, or the Disposed Business, to Mr. Jinbo Yao, who in return committed to provide capital
contributions to the Disposed Business subsequent to the disposal. Pursuant to this framework agreement,
we agreed to provide to the Disposed Business, among other things, some traffic support and the right to
use certain intellectual property rights. In return, we are entitled to profit participation rights in the
Disposed Business.

Employment Agreements and Indemnification Agreements

See “Item 6. Directors, Senior Management and Employees — B. Compensation — Employment

Agreements and Indemnification Agreements.”

Share Incentive Plans

See “Item 6. Directors, Senior Management and Employees — B. Compensation — Share Incentive

Plans.”

C.

Interests of Experts and Counsel

Not applicable.

ITEM 8.

FINANCIAL INFORMATION

A. Consolidated Statements and Other Financial Information

Please refer to Item 18.

Legal Proceedings

From time to time, we have become and may in the future become a party to various legal or
administrative proceedings arising in the ordinary course of our business. Internet companies are frequently
involved in litigation based on allegations of infringement or other violations of intellectual property rights
and other allegations in connection with the content available on their platforms or services they provide.
We are currently not involved in any legal or administrative proceedings that would materially and adversely
affect our business.

Dividend Policy

We have not previously declared or paid cash dividends and we have no present plan to declare or pay
any dividends in the near future on our shares or ADSs. We currently intend to retain and reinvest most, if
not all, of our undistributed earnings and any future earnings to operate and expand our business for the
foreseeable future.

Our board of directors has complete discretion on whether to distribute dividends subject to our
memorandum and articles of association and certain restrictions under Cayman Islands law. Our
shareholders may by ordinary resolution declare dividends, but no dividend may exceed the amount
recommended by our directors. Under Cayman Islands law, a Cayman Islands company may pay a dividend
out of either profit or share premium account, provided that in no circumstances may a dividend be paid if
this would result in the company being unable to pay its debts as they fall due in the ordinary course of
business. Even if our board of directors decides to pay dividends, the form, frequency and amount will
depend upon our future operations and earnings, capital requirements and surplus, general financial
condition, contractual restrictions and other factors that the board of directors may deem relevant.

We are a holding company incorporated in the Cayman Islands. We rely principally on dividends from
our PRC subsidiaries for our cash requirements, including any payment of dividends to our shareholders.
PRC regulations may restrict the ability of our PRC subsidiaries to pay dividends to us. See “Item 4.
Information on the Company — B. Business Overview — Regulation — Regulations on Foreign Currency
Exchange.”

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Our board of directors has discretion as to whether to distribute dividends, subject to applicable laws.
Even if our board of directors decides to pay dividends, the form, frequency and amount will depend on
our future operations and earnings, capital requirements and surplus, general
financial condition,
contractual restrictions and other factors that our board of directors may deem relevant. If we pay any
dividends, we will pay our ADS holders to the same extent as holders of our ordinary shares, subject to the
terms of the deposit agreement, including the fees and expenses payable thereunder. Cash dividends on our
ordinary shares, if any, will be paid in U.S. dollars.

B. Significant Changes

Except as disclosed elsewhere in this annual report, we have not experienced any significant changes

since the date of our audited consolidated financial statements included in this annual report.

ITEM 9.

THE OFFER AND LISTING

A. Offering and Listing Details

See “— C. Markets.”

B. Plan of Distribution

Not applicable.

C. Markets

Our ADSs, each representing two of our Class A ordinary shares, have been listed on the NYSE since

October 31, 2013. Our ADSs trade under the symbol “WUBA.”

D. Selling Shareholders

Not applicable.

E. Dilution

Not applicable.

F. Expenses of the Issue

Not applicable.

ITEM 10.

ADDITIONAL INFORMATION

A. Share Capital

Not applicable.

B. Memorandum and Articles of Association

We are a Cayman Islands company and our affairs are governed by our current memorandum and
articles of association, as amended from time to time, and the Companies Law of the Cayman Islands,
which is referred to below as the Companies Law.

The following are summaries of the material provisions of our current memorandum and articles of
association and the Companies Law insofar as they relate to the material terms of our ordinary shares. This
summary is not complete, and you should read our third current memorandum and articles of association,
which has been filed as Exhibit 1.1 to this annual report on Form 20-F.

Registered Office and Objects

Our registered office in the Cayman Islands is located at Conyers Trust Company (Cayman) Limited,
Cricket Square, Hutchins Drive, P.O. Box 2681, Grand Cayman KY1-1111, Cayman Islands. As set forth in
clause 3 of our current memorandum of association, the objects for which our company are established are
unrestricted.

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Board of Directors

See “Item 6. Directors, Senior Management and Employees — C. Board Practices — Committees of
the Board of Directors” and “Item 6. Directors, Senior Management and Employees — C. Board
Practices — Terms of Directors and Officers.”

Ordinary Shares

General. Holders of Class A ordinary shares and Class B ordinary shares have the same rights except
for voting and conversion rights. All of our outstanding ordinary shares are fully paid and non-assessable.
Certificates representing the ordinary shares are issued in registered form. Our shareholders who are
non-residents of the Cayman Islands may freely hold and transfer their ordinary shares.

Dividends. The holders of our ordinary shares are entitled to such dividends as may be declared by
our board of directors. Our articles of association provide that dividends may be declared and paid out of
our profits, realized or unrealized, or from any reserve set aside from profits which our board of directors
determine is no longer needed. Dividends may also be declared and paid out of share premium account or
any other fund or account which can be authorized for this purpose in accordance with the Companies
Law. Holders of Class A ordinary shares and Class B ordinary shares will be entitled to the same amount of
dividends, if declared.

Voting Rights.

In respect of all matters subject to a shareholders’ vote, each Class A ordinary share is
entitled to one vote, and each Class B ordinary share is entitled to ten votes, voting together as one class.
Voting at any meeting of shareholders is by show of hands unless a poll is demanded. A poll may be
demanded by the chairman of such meeting or any one or more shareholders who together hold not less
than 10% of the nominal value of the total issued voting shares of our company present in person or by
proxy.

A quorum required for a meeting of shareholders consists of one or more shareholders who hold at
least one-third of all voting power of our share capital in issue present in person or by proxy at the meeting
or, if a corporation or other non-natural person, by its duly authorized representative. Shareholders’
meetings may be held annually. Each general meeting, other than an annual general meeting, shall be an
extraordinary general meeting. Extraordinary general meetings may be called by a majority of our board of
directors or our chairman or upon a requisition of shareholders holding at the date of deposit of the
requisition not less than one-third of the aggregate voting power of our company. Advance notice of at
least ten clear days is required for the convening of our annual general meeting and other general meetings.

An ordinary resolution to be passed at a meeting by the shareholders requires the affirmative vote of a
simple majority of the votes cast attaching to the ordinary shares at a meeting, while a special resolution
requires the affirmative vote of no less than two-thirds of the votes cast attaching to the ordinary shares at
a meeting. A special resolution will be required for important matters such as a change of name or making
changes to our memorandum and articles of association.

Conversion. Each Class B ordinary share is convertible into one Class A ordinary share at any time
by the holder thereof. Class A ordinary shares are not convertible into Class B ordinary shares under any
circumstances. Upon any transfer of Class B ordinary shares by a holder to any person or entity which is
not an affiliate of such holder, such Class B ordinary shares shall be automatically and immediately
converted into the equivalent number of Class A ordinary shares. In addition, if at any time, Mr. Jinbo Yao
and his affiliates collectively own less than 5% of the total number of the issued and outstanding Class B
ordinary shares, each issued and outstanding Class B ordinary share will be automatically and immediately
converted into one Class A ordinary share, and we will not issue any Class B ordinary shares thereafter.

Transfer of Ordinary Shares. Subject to the restrictions set out below and the provisions above in
respect of Class B ordinary shares, any of our shareholders may transfer all or any of his or her ordinary
shares by an instrument of transfer in the usual or common form or any other form approved by our board
of directors.

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Our board of directors may, in its absolute discretion, decline to register any transfer of any ordinary
share which is not fully paid up or on which we have a lien. Our board of directors may also decline to
register any transfer of any ordinary share or recognize any instrument of transfer unless:

•

•

•

•

•

the instrument of transfer is lodged with us, accompanied by the certificate for the ordinary shares
to which it relates and such other evidence as our board of directors may reasonably require to
show the right of the transferor to make the transfer;

the instrument of transfer is in respect of only one class of ordinary shares;

the instrument of transfer is properly stamped, if required;

in the case of a transfer to joint holders, the number of joint holders to whom the ordinary share
is to be transferred does not exceed four; and

a fee of such maximum sum as the NYSE may determine to be payable or such lesser sum as our
directors may from time to time require is paid to us in respect thereof.

If our directors refuse to register a transfer they shall, within three months after the date on which the

instrument of transfer was lodged, send to each of the transferor and the transferee notice of such refusal.

The registration of transfers may, after compliance with any notice required of the NYSE, be
suspended and the register closed at such times and for such periods as our board of directors may from
time to time determine, provided, however, that the registration of transfers shall not be suspended nor the
register closed for more than 30 days in any year as our board may determine.

Liquidation. On a return of capital on winding up or otherwise (other than on conversion,
redemption or repurchase of ordinary shares), assets available for distribution among the holders of
ordinary shares shall be distributed among the holders of the ordinary shares on a pro rata basis. If our
assets available for distribution are insufficient to repay all of the paid-up capital, the assets will be
distributed so that the losses are borne by our shareholders proportionately. Any distribution of assets or
capital to a holder of a Class A ordinary share and a holder of a Class B ordinary share will be the same in
any liquidation event.

Calls on Ordinary Shares and Forfeiture of Ordinary Shares. Our board of directors may from time to
time make calls upon shareholders for any amounts unpaid on their ordinary shares in a notice served to
such shareholders at least 14 clear days prior to the specified time of payment. The ordinary shares that
have been called upon and remain unpaid are subject to forfeiture.

Redemption of Ordinary Shares. The Companies Law and our articles of association permit us to
purchase our own shares. In accordance with our articles of association and provided the necessary
shareholders or board approval have been obtained, we may issue shares on terms that are subject to
redemption, at our option or at the option of the holders of these shares, on such terms and in such
manner, including out of capital, as may be determined by our board of directors.

Variations of Rights of Shares. All or any of the special rights attached to any class of shares may,
subject to the provisions of the Companies Law, be varied with the written consent of the holders of a
majority of the issued shares of that class or with the sanction of a special resolution passed at a general
meeting of the holders of the shares of that class. The rights conferred upon the holders of the shares of
any class issued shall not, unless otherwise expressly provided by the terms of issue of the shares of that
class, be deemed to be varied by the creation or issue of further shares ranking pari passu with such existing
class of shares.

Inspection of Books and Records. Holders of our ordinary shares have no general right under
Cayman Islands law to inspect or obtain copies of our list of shareholders or our corporate records.
However, we will provide our shareholders with annual audited financial statements. See “— H. Documents
on Display.”

Issuance of Additional Shares. Our articles of association authorizes our board of directors to issue
additional ordinary shares from time to time as our board of directors shall determine, to the extent of
available authorized but unissued shares.

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Our articles of association also authorizes our board of directors to establish from time to time one or
more series of preference shares and to determine, with respect to any series of preference shares, the terms
and rights of that series, including:

•

•

•

•

the designation of the series;

the number of shares of the series;

the dividend rights, dividend rates, conversion rights, voting rights; and

the rights and terms of redemption and liquidation preferences.

Our board of directors may issue preference shares without action by our shareholders to the extent
authorized but unissued. Issuance of these shares may dilute the voting power of holders of ordinary
shares.

Anti-Takeover Provisions. Some provisions of our memorandum and articles of association may
discourage, delay or prevent a change of control of our company or management that shareholders may
consider favorable, including provisions that authorize our board of directors to issue preference shares in
one or more series and to designate the price, rights, preferences, privileges and restrictions of such
preference shares without any further vote or action by our shareholders.

Exempted Company. We are an exempted company with limited liability under the Companies Law.
The Companies Law distinguishes between ordinary resident companies and exempted companies. Any
company that is registered in the Cayman Islands but conducts business mainly outside of the Cayman
Islands may apply to be registered as an exempted company. The requirements for an exempted company
are essentially the same as for an ordinary company except that an exempted company:

•

•

•

•

•

•

•

•

does not have to file an annual return of its shareholders with the Registrar of Companies;

is not required to open its register of members for inspection;

does not have to hold an annual general meeting;

may issue negotiable or bearer shares or shares with no par value;

may obtain an undertaking against the imposition of any future taxation (such undertakings are
usually given for 20 years in the first instance);

may register by way of continuation in another jurisdiction and be deregistered in the Cayman
Islands;

may register as a limited duration company; and

may register as a segregated portfolio company.

“Limited liability” means that the liability of each shareholder is limited to the amount unpaid by the

shareholder on the shares of the company.

Limitations on the Right to Own Shares. There are no limitations on the right to own our ordinary

shares.

C. Material Contracts

We have not entered into any material contracts other than in the ordinary course of business and
other than those described in “Item 4. Information on the Company,” “Item 7. B related party
transactions,” or elsewhere in this annual report.

D. Exchange Controls

The Cayman Islands currently has no exchange control restrictions. See also “Item 4. Information on
the Company — B. Business Overview — Regulation — Regulations on Foreign Currency Exchange” and
“Item 4. Information on the Company — B. Business Overview — Regulation — Regulations on Offshore
Financing.”

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E. Taxation

The following summary of the material Cayman Islands, People’s Republic of China and United States
federal income tax consequences of an investment in our ADSs or ordinary shares is based upon laws and
relevant interpretations thereof in effect as of the date of this annual report, all of which are subject to
change. This summary does not deal with all possible tax consequences relating to an investment in our
ADSs or ordinary shares, such as the tax consequences under state, local and other tax laws.

Cayman Islands Taxation

The Cayman Islands currently levies no taxes on individuals or corporations based upon profits,
income, gains or appreciation and there is no taxation in the nature of inheritance tax or estate duty. There
are no other taxes levied by the Government of the Cayman Islands that are likely to be material to holders
of ADSs or ordinary shares. The Cayman Islands is not party to any double tax treaties except for a double
tax treaty entered into with the United Kingdom in 2010. There are no exchange control regulations or
currency restrictions in the Cayman Islands.

Pursuant to Section 6 of the Tax Concessions Law (1999 Revision) of the Cayman Islands, we have

obtained an undertaking from the Governor-in-Council:

(i)

(ii)

that no law which is enacted in the Cayman Islands imposing any tax to be levied on profits or
income or gains or appreciation shall apply to us or our operations; and

that the aforesaid tax or any tax in the nature of estate duty or inheritance tax shall not be payable
on our shares, debentures or other obligations.

The undertaking for us is for a period of 20 years from June 14, 2011.

People’s Republic of China Taxation

Under the Enterprise Income Tax Law, an enterprise established outside the PRC with “de facto
management bodies” within China is considered a “resident enterprise” for PRC enterprise income tax
purposes and is generally subject to a uniform 25% enterprise income tax rate on its worldwide income.
Under the implementation rules to the Enterprise Income Tax Law, a “de facto management body” is
defined as a body that has material and overall management and control over the manufacturing and
business operations, personnel and human resources, finances and properties of an enterprise. In addition,
SAT Circular 82,
issued by the State Administration of Taxation in April 2009 and amended in
January 2014, specifies that certain offshore incorporated enterprises controlled by PRC enterprises or PRC
enterprise groups will be classified as PRC resident enterprises if the following are located or resident in
China: senior management personnel and departments that are responsible for daily production, operation
and management; financial and personnel decision making bodies; key properties, accounting books,
company seal, minutes of board meetings and shareholders’ meetings; and half or more of the senior
management or directors having voting rights. Further to SAT Circular 82, the State Administration of
Taxation issued the SAT Bulletin 45, which took effect in September 2011, to provide more guidance on the
implementation of SAT Circular 82. SAT Bulletin 45 provides for procedures and administration details of
determination on resident status and administration on post-determination matters. We do not believe that
58.com Inc., or China Classified Network Corporation or China Classified Information Corporation
Limited meet all of the conditions above or are PRC resident enterprises. If the PRC tax authorities
determine that our Cayman Islands holding company is a PRC resident enterprise for PRC enterprise
income tax purposes, a number of unfavorable PRC tax consequences could follow. One example is that a
10% withholding tax would be imposed on dividends we pay to our non-PRC enterprise shareholders and
with respect to gains derived by our non-PRC enterprise shareholders from transferring our shares or ADSs
and potentially a 20% of withholding tax would be imposed on dividends we pay to our non-PRC
individual shareholders and with respect to gains derived by our non-PRC individual shareholders from
transferring our shares or ADSs.

It is unclear whether, if we are considered a PRC resident enterprise, holders of our shares or ADSs
would be able to claim the benefit of income tax treaties or agreements entered into between China and
other countries or areas. See “Item 3. Key Information — D. Risk Factors — Risk Factors Related to

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Doing Business in China — Under the Enterprise Income Tax Law, we may be classified as a PRC ‘resident
enterprise’ for PRC enterprise income tax purposes. Such classifications would likely result in unfavorable
tax consequences to us and our non-PRC shareholders and have a material adverse effect on our results of
operations and the value of your investment.”

The Enterprise Income Tax Law and the implementation rules provide that an income tax rate of 10%
will normally be applicable to dividends payable to investors that are “non-resident enterprises,” and gains
derived by such investors, which (i) do not have an establishment or place of business in China or (ii) have
an establishment or place of business in China, but the relevant income is not effectively connected with the
establishment or place of business to the extent such dividends and gains are derived from sources within
China. The PRC State Council or an applicable tax treaty between the PRC and the jurisdictions in which
the non-PRC investors reside may reduce such income tax rate. Pursuant to an Arrangement Between the
Mainland of China and the Hong Kong Special Administrative Region for the Avoidance of Double
Taxation on Income, or the Double Tax Avoidance Arrangement, and other applicable PRC laws, if a
Hong Kong resident enterprise is determined by the relevant PRC tax authority to have satisfied the
relevant conditions and requirements under the Double Tax Avoidance Arrangement and other applicable
laws, the 10% withholding tax on the dividends the Hong Kong resident enterprise receives from a PRC
resident enterprise may be reduced to 5%. However, based on SAT Circular 81 issued by the State
Administration of Taxation in February 2009, if the relevant PRC tax authorities determine, in their
discretion, that a company benefits from such reduced income tax rate due to a structure or arrangement
that is primarily tax-driven, the PRC tax authorities may adjust the preferential tax treatment. Pursuant to
SAT Circular 9 issued by the State Administration of Taxation in February 2018, which took effect on
April 1, 2018 and superseded SAT Circular 601 issued by the State Administration of Taxation in
October 2009, companies not engaged in substantive business activities may not be recognized as beneficial
owners and thus are not entitled to the above-mentioned reduced income tax rate of 5% under the Double
Tax Avoidance Arrangement. In August 2015, the State Administration of Taxation promulgated the
Administrative Measures for Non-Resident Taxpayers to Enjoy Treatments under Tax Treaties, or SAT
Circular 60, which became effective on November 1, 2015. SAT Circular 60 provides that non-resident
enterprises are not required to obtain pre-approval from the relevant tax authority in order to enjoy the
reduced withholding tax rate. Instead, non-resident enterprises and their withholding agents may, by
self-assessment and upon their confirmation that the prescribed criteria are met, directly apply the reduced
withholding tax rate, and file the necessary forms and supporting documents when conducting tax filings,
which will be subject to post-filing examinations by the relevant tax authorities. None of our Hong Kong
subsidiaries have applied for the approval for a withholding tax rate of 5% from local tax authority prior to
SAT Circular 60, nor have any of our PRC subsidiaries applied the 5% tax rate directly to any dividend
payment after the SAT Circular 60, as our PRC subsidiaries have not paid dividends to us.

On February 3, 2015, the State Administration of Taxation issued SAT Notice 7, which partially
replaced and supplemented previous rules under SAT Circular 698. On October 17, 2017, the SAT issued
SAT Bulletin 37, which came into effect on December 1, 2017 and concurrently abolished SAT Circular
698. The SAT Bulletin 37 further clarifies the practice and procedure of the withholding of non-resident
enterprise income tax. By promulgating and implementing these circulars, the PRC tax authorities have
enhanced their scrutiny over the direct or indirect transfer of equity interests or other taxable assets in a
PRC resident enterprise by a non-resident enterprise. Under SAT Notice 7 and SAT Bulletin 37, where a
non-resident enterprise transfers the equity interests or other taxable assets of a PRC “resident enterprise”
indirectly by disposition of the equity interests of an overseas holding company, the non-resident enterprise,
being the transferor, or the transferee, or the PRC entity which directly owned the taxable assets may report
to the relevant tax authority this “indirect transfer.” Using a “substance over form” principle, the PRC tax
authority may re-characterize such indirect transfer as a direct transfer of the equity interests in the PRC
tax resident enterprise and other properties in China. As a result, gains derived from such indirect transfer
may be subject to PRC tax at a rate of up to 10%. We face uncertainties on the reporting and consequences
on private equity financing transactions, share exchange or other transactions involving the transfer of
shares in our company by investors that are non-PRC resident enterprises, or sale or purchase of shares in
other non-PRC resident companies or other taxable assets by us. We and our non-resident investors may be
at risk of being required to file a return and being taxed under SAT Notice 7 and SAT Bulletin 37, and we

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may be required to expend valuable resources to comply with SAT Notice 7 and SAT Bulletin 37 or to
establish that we should not be taxed under these circulars.

United States Federal Income Tax Considerations

The following is a summary of United States federal income tax consequences of the ownership and
disposition of our ADSs or Class A ordinary shares by a U.S. Holder, as defined below, that holds our
ADSs or Class A ordinary shares as “capital assets” (generally, property held for investment) under the
United States Internal Revenue Code of 1986, as amended, or the Code. This discussion is based on the tax
laws of the United States as in effect on the date of this annual report on Form 20-F and on U.S. Treasury
regulations in effect or, in some cases, proposed, as of the date of this annual report on Form 20-F, as well
as judicial and administrative interpretations thereof available on or before such date. All of the foregoing
authorities are subject to change, which change could apply retroactively and could affect the tax
considerations described below. No ruling has been sought from the Internal Revenue Service, or IRS with
respect to any United States federal income tax consequences described below, and there can be no
assurance that the IRS or a court will not take a contrary position. This discussion does not address all
aspects of United States federal income taxation that may be important to particular investors in light of
their individual investment circumstances, including investors subject to special tax rules (such as, for
example, certain financial institutions, insurance companies, regulated investment companies, real estate
investment trusts, broker-dealers, traders in securities that elect mark-to-market treatment, partnerships and
their partners, tax-exempt organizations (including private foundations),
investors who are not U.S.
Holders, investors that own (directly, indirectly, or constructively) 10% or more of our stock (by vote or
value), investors that hold their ADSs or Class A ordinary shares as part of a straddle, hedge, conversion,
constructive sale or other integrated transaction, or investors that have a functional currency other than the
United States dollar) all of whom may be subject to tax rules that differ significantly from those
summarized below. In addition, this summary does not discuss the Medicare tax on net investment income
or any state, local, or estate or gift tax considerations and, except for the limited instances where PRC tax
law and potentially PRC taxes are discussed below, does not discuss any non-United States tax
considerations. U.S. Holders should consult their tax advisors regarding the United States federal, state,
local, and non-United States income and other tax considerations of an investment in our ADSs or Class A
ordinary shares.

General

For purposes of this discussion, a “U.S. Holder” is a beneficial owner of our ADSs or Class A
ordinary shares that is, for United States federal income tax purposes, (i) an individual who is a citizen or
resident of the United States, (ii) a corporation (or other entity treated as a corporation for United States
federal income tax purposes) created in, or organized under the laws of, the United States or any state
thereof or the District of Columbia, (iii) an estate the income of which is includible in gross income for
United States federal income tax purposes regardless of its source, or (iv) a trust (A) the administration of
which is subject to the primary supervision of a United States court and which has one or more United
States persons who have the authority to control all substantial decisions of the trust or (B) that has
otherwise elected to be treated as a United States person under the Code.

If a partnership (or other entity treated as a partnership for United States federal income tax purposes)
is a beneficial owner of our ADSs or Class A ordinary shares, the tax treatment of a partner in the
partnership will generally depend upon the status of the partner and the activities of the partnership.
Partnerships and partners of a partnership holding our ADSs or Class A ordinary shares are urged to
consult their tax advisors regarding an investment in our ADSs or Class A ordinary shares.

The discussion below assumes that the representations contained in the deposit agreement are true and
that the obligations in the deposit agreement and any related agreement have been and will be complied
with in accordance with their terms. U.S. Holders who hold ADSs will be treated as the beneficial owner for
United States federal income tax purposes of the underlying shares represented by the ADSs.

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Passive Foreign Investment Company Considerations

A non-United States corporation, such as our company, will be a “passive foreign investment
company,” or PFIC, for United States federal income tax purposes for any taxable year, if either (i) 75% or
more of its gross income for such year consists of certain types of “passive” income or (ii) 50% or more of
the value of its assets (determined on the basis of a quarterly average) during such year produce or are held
for the production of passive income (the “asset test”). Passive income generally includes dividends,
interest, royalties, rents, annuities, net gains from the sale or exchange of property producing such income
and net foreign currency gains. For this purpose, cash and assets readily convertible into cash are
categorized as passive assets and the company’s unbooked goodwill is taken into account for determining
the value of its assets. We will be treated as owning a proportionate share of the assets and earning a
proportionate share of the income of any other corporation in which we own, directly or indirectly, more
than 25% (by value) of the stock.

Although the law in this regard is not entirely clear, we treat Beijing 58 and other consolidated variable
interest entities as being owned by us for United States federal income tax purposes, because we control
their management decisions and are entitled to substantially all of their economic benefits, and, as a result,
we consolidate their results of operations in our consolidated U.S. GAAP financial statements. If it were
determined, however, that we are not the owner of Beijing 58 and other consolidated variable interest
entities for United States federal income tax purposes, we would likely be treated as a PFIC for our current
taxable year and any subsequent taxable year.

Assuming that we are the owner of Beijing 58 and other consolidated variable interest entities for
United States federal income tax purposes, we believe that we primarily operate as an active provider of
online marketing services. Based on our current income and assets and projections as to the value of our
assets based, in part, on the market value of our ADSs and outstanding Class A ordinary shares, we do not
believe that we were a PFIC for our taxable year ended December 31, 2018 and, although no assurances can
be made in this regard, we do not expect to be a PFIC for the current taxable year or any subsequent
taxable year. While we do not anticipate becoming a PFIC, because our value of the assets for purposes of
the asset test may be determined by reference to the market price of our ADSs or ordinary shares,
fluctuations in the market price of our ADSs or Class A ordinary shares may cause us to become a PFIC
for the current or subsequent taxable years. Under circumstances where revenues from activities that
produce passive income significantly increase relative to our revenues from activities that produce
non-passive income, or where we determine not to deploy significant amounts of cash for active purposes,
our risk of becoming classified as a PFIC may substantially increase.

Furthermore, because there are uncertainties in the application of the relevant rules, it is possible that
the IRS may challenge our classification of certain income and assets as non-passive or our valuation of
our tangible and intangible assets, each of which may result in our becoming a PFIC for the current or
subsequent taxable years. Because PFIC status is a fact-intensive determination made on an annual basis
and will depend upon the composition of our assets and income and the value of our tangible and
intangible assets from time to time, no assurance can be given that we will not become a PFIC in a
subsequent taxable year. In particular, if we are a PFIC for any year during which a U.S. Holder holds our
ADSs or Class A ordinary shares, we generally will continue to be treated as a PFIC with respect to such
U.S. Holder for all succeeding years during which such U.S. Holder holds our ADSs or Class A ordinary
shares unless we cease to be a PFIC and the U.S. Holder makes a “deemed sale” election with respect to the
ADSs or Class A ordinary shares.

If we are a PFIC for any taxable year during which a U.S. Holder holds our ADSs or Class A ordinary
shares, unless the U.S. Holder makes a mark-to-market election (as described below), the U.S. Holder will
generally be subject to special tax rules that have a penalizing effect, regardless of whether we remain a
PFIC, on (i) any excess distribution that we make to the U.S. Holder (which generally means any
distribution paid during a taxable year to a U.S. Holder that is greater than 125% of the average annual
distributions paid in the three preceding taxable years or, if shorter, the U.S. Holder’s holding period for the
ADSs or Class A ordinary shares), and (ii) any gain realized on the sale or other disposition, including,
under certain circumstances, a pledge, of ADSs or Class A ordinary shares. Under the PFIC rules:

•

the excess distribution and/or gain will be allocated ratably over the U.S. Holder’s holding period
for the ADSs or Class A ordinary shares;

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•

•

the amount allocated to the current taxable year and any taxable years in the U.S. Holder’s
holding period prior to the first taxable year in which we are a PFIC, or pre-PFIC year, will be
taxable as ordinary income; and

the amount allocated to each prior taxable year, other than the current taxable year or a pre-PFIC
year, will be subject to tax at the highest tax rate in effect applicable to the individuals or
corporations, as appropriate, for that year and will be increased by an additional tax equal to
interest on the resulting tax deemed deferred with respect to each such other taxable year.

If we are a PFIC for any taxable year during which a U.S. Holder holds our ADSs or Class A ordinary
shares and any of our non-United States subsidiaries is also a PFIC, such U.S. Holder would be treated as
owning a proportionate amount (by value) of the shares of the lower-tier PFIC and would be subject to the
rules described above on certain distributions by a lower-tier PFIC and a disposition of shares of a
lower-tier PFIC even though such U.S. Holder would not receive the proceeds of those distributions or
dispositions. U.S. Holders should consult their tax advisors regarding the application of the PFIC rules to
any of our subsidiaries.

If we are a PFIC for any taxable year during which a U.S. Holder holds our ADSs or Class A ordinary
shares, our ADSs or Class A ordinary shares generally will continue to be treated as shares in a PFIC for all
succeeding years during which such U.S. Holder holds our ADSs or Class A ordinary shares, unless we
cease to be a PFIC and such U.S. Holder makes a “deemed sale” election with respect to their ADSs or
Class A ordinary shares. If a U.S. Holder makes a deemed sale election, such U.S. Holder will be deemed to
have sold their ADSs or Class A ordinary shares at fair market value as of the last day of the last year
during which we were a PFIC. Any gain from such deemed sale would be taxed as an excess distribution as
described above. U.S. Holders should consult their tax advisors regarding our possible status as a PFIC as
well as the benefit of making a deemed sale election.

As an alternative to the foregoing rules, if we are a PFIC, a U.S. Holder of “marketable stock” may
make a mark-to-market election with respect to our ADSs, but not our Class A ordinary shares, provided
that the ADSs continue to be listed on the NYSE and continue to be regularly traded. The mark-to-market
election is available only for “marketable stock,” which is stock that is traded in other than de minimis
quantities on at least 15 days during each calendar quarter, or “regularly traded” on a qualified exchange or
other market, as defined in applicable Treasury regulations. We anticipate that our ADSs should qualify as
being regularly traded, but no assurances may be given in this regard. If a U.S. Holder makes this election,
the holder will generally (i) include as ordinary income for each taxable year that we are a PFIC the excess,
if any, of the fair market value of ADSs held at the end of the taxable year over the adjusted tax basis of
such ADSs and (ii) deduct as an ordinary loss the excess, if any, of the adjusted tax basis of the ADSs over
the fair market value of such ADSs held at the end of the taxable year, but such deduction will only be
allowed to the extent of the net amount previously included in income as a result of the mark-to-market
election. The U.S. Holder’s adjusted tax basis in the ADSs would be adjusted to reflect any income or loss
resulting from the mark-to-market election. If a U.S. Holder makes a mark-to-market election and we cease
to be a PFIC, the holder will not be required to take into account the mark-to-market gain or loss described
above during any period that we are not a PFIC. If a U.S. Holder makes a mark-to-market election, any
gain such U.S. Holder recognizes upon the sale or other disposition of our ADSs in a year when we are a
PFIC will be treated as ordinary income and any loss will be treated as ordinary loss, but such loss will only
be treated as ordinary loss to the extent of the net amount previously included in income as a result of the
mark-to-market election. In the case of a U.S. Holder who has held ADSs or Class A ordinary shares
during any taxable year in respect of which we were classified as a PFIC and continues to hold such ADSs
or Class A ordinary shares (or any portion thereof) and has not previously determined to make a
mark-to-market election, and who is now considering making a mark-to-market election, special tax rules
may apply relating to purging the PFIC taint of such ADSs or Class A ordinary shares.

Because, as a technical matter, a mark-to-market election cannot be made for any lower-tier PFICs that
we may own, a U.S. Holder may continue to be subject to the PFIC rules with respect to such U.S. Holder’s
indirect interest in any investments held by us that are treated as an equity interest in a PFIC for United
States federal income tax purposes.

127

We do not intend to provide information necessary for U.S. Holders to make qualified electing fund
elections, which, if available, would result in tax treatment different from the general tax treatment for
PFICs described above.

If a U.S. Holder owns our ADSs or Class A ordinary shares during any taxable year that we are a
PFIC, the holder must file an annual report, Form 8621 with the U.S. Internal Revenue Service. U.S.
Holders should consult their tax advisors concerning the United States federal income tax consequences of
purchasing, holding, and disposing ADSs or Class A ordinary shares if we are or become a PFIC, including
the possibility of making a mark-to-market election and the unavailability of the qualified electing fund
election.

Dividends

Any cash distributions (including the amount of any PRC tax withheld) paid on our ADSs or Class A
ordinary shares out of our current or accumulated earnings and profits, as determined under United States
federal income tax principles, will generally be includible in the gross income of a U.S. Holder as dividend
income on the day actually or constructively received by the U.S. Holder, in the case of Class A ordinary
shares, or by the depositary bank, in the case of ADSs. Because we do not intend to determine our earnings
and profits on the basis of United States federal income tax principles, any distribution paid will generally
be reported as a “dividend” for United States federal income tax purposes.

Individuals and other non-corporate recipients of dividend income generally will be subject to tax on
dividend income from a “qualified foreign corporation” on dividends paid on our ADSs at a lower
applicable capital gains rate rather than the marginal tax rates generally applicable to ordinary income
provided that a certain holding period and other requirements are met. We generally will be considered to
be a qualified foreign corporation (i) with respect to any dividend we pay on our ADSs that are readily
tradable on an established securities market in the United States, or if we are eligible for the benefits of a
comprehensive tax treaty with the United States that the Secretary of Treasury of the United States
determines is satisfactory for this purpose and includes an exchange of information program and (ii) if we
are neither a passive foreign investment company nor treated as such with respect to a U.S. Holder (as
discussed above) for the taxable year in which the dividend was paid and the preceding taxable year. We
believe that our ADSs representing ordinary shares listed on the NYSE, but not our ordinary shares, are
considered to be readily tradable on an established securities market in the United States for this purpose.
Moreover, in the event we are deemed to be a resident enterprise under the PRC Enterprise Income Tax
Law, we may be eligible for the benefits of the United States-PRC income tax treaty (which the U.S.
Treasury Department has determined is satisfactory for this purpose), in which case we would be treated as
a qualified foreign corporation with respect to dividends paid on our Class A ordinary shares or ADSs. U.S.
Holders should consult their tax advisors regarding the availability of the reduced tax rate on dividends in
their particular circumstances. Dividends received on our ADSs or Class A ordinary shares will not be
eligible for the dividends received deduction allowed to corporations.

For United States foreign tax credit purposes, dividends paid on our ADSs or Class A ordinary shares
generally will be treated as income from foreign sources and generally will constitute passive category
income. In the event that we are deemed to be a PRC resident enterprise under the PRC Enterprise Income
Tax Law, a U.S. Holder may be subject to PRC withholding taxes on dividends paid, if any, on our ADSs or
Class A ordinary shares. A U.S. Holder may be eligible, subject to a number of complex limitations, to
claim a foreign tax credit in respect of any non-refundable foreign withholding taxes imposed on dividends
received on our ADSs or Class A ordinary shares. A U.S. Holder who does not elect to claim a foreign tax
credit for foreign tax withheld may instead claim a deduction for United States federal income tax purposes
in respect of such withholding, but only for a year in which such holder elects to do so for all creditable
foreign income taxes. The rules governing the foreign tax credit are complex. U.S. Holders are urged to
consult their tax advisors regarding the availability of
the foreign tax credit under their particular
circumstances.

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Sale or Other Disposition of ADSs or Class A Ordinary Shares

A U.S. Holder will generally recognize capital gain or loss, if any, upon the sale or other disposition of
ADSs or Class A ordinary shares in an amount equal to the difference between the amount realized upon
the disposition and the holder’s adjusted tax basis in such ADSs or Class A ordinary shares. The gain or
loss will generally be capital gain or loss. Any capital gain or loss will be long-term if the ADSs or ordinary
shares have been held for more than one year. An individual U.S. Holder or other non-corporate U.S.
Holder who has held the ADSs or ordinary shares for more than one year will generally be eligible for
reduced tax rates. The deductibility of capital losses is subject to limitations. Any such gain or loss
recognized by a U.S. Holder will generally be treated as U.S. source income or loss for foreign tax credit
purposes, which will generally limit the availability of foreign tax credits. However, in the event that we are
deemed to be a PRC resident enterprise under the PRC Enterprise Income Tax Law and gain from the
disposition of the ADSs or Class A ordinary shares is subject to tax in China, such gain may be treated as
PRC source gain for foreign tax credit purposes under the United States-PRC income tax treaty. U.S.
Holders should consult their tax advisors regarding the tax consequences if a foreign tax is imposed on a
disposition of our ADSs or Class A ordinary shares, including the availability of the foreign tax credit
under their particular circumstances.

F. Dividends and Paying Agents

Not applicable.

G. Statements by Experts

Not applicable.

H. Documents on Display

We previously filed with the SEC our registration statement on Form F-1 (Registration No.
333-191424), as amended, including the prospectus contained therein, to register our ordinary shares
in relation to our initial public offering and our registration statement on Form F-1 (File Number:
333-194610), as amended, including the prospectus contained therein, to register our ordinary shares in
relation to a follow-on public offering. We have also filed with the SEC a related registration statement on
Form F-6 (Registration No. 333-191776) to register the ADSs.

We are subject to the periodic reporting and other informational requirements of the Securities
Exchange Act of 1934, as amended, or the Exchange Act. Under the Exchange Act, we are required to file
reports and other information with the SEC, including filing annually a Form 20-F within four months
after the end of each fiscal year, which is December 31. Copies of reports and other information, when so
filed, may be inspected without charge and may be obtained at prescribed rates at the public reference
facilities maintained by the Securities and Exchange Commission at 100 F Street, N.E., Room 1580,
Washington, D.C. 20549. The public may obtain information regarding the Washington, D.C. Public
Reference Room by calling the Commission at 1-800-SEC-0330. The SEC also maintains a website at
www.sec.gov that contains reports, proxy and information statements, and other information regarding
registrants that make electronic filings with the SEC using its EDGAR system. As a foreign private issuer,
we are exempt from the rules under the Exchange Act prescribing the furnishing and content of quarterly
reports and proxy statements, and officers, directors and principal shareholders are exempt from the
reporting and short-swing profit recovery provisions contained in Section 16 of the Exchange Act.

We will furnish Citibank, N.A., the depositary of our ADSs, with our annual reports, which will
include a review of operations and annual audited consolidated financial statements prepared in conformity
with U.S. GAAP, and all notices of shareholders’ meetings and other reports and communications that are
made generally available to our shareholders. The depositary will make such notices, reports and
communications available to holders of ADSs and, upon our written request, will mail to all record holders
of ADSs the information contained in any notice of a shareholders’ meeting received by the depositary
from us.

I.

Subsidiary Information

Not applicable.

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ITEM 11.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Foreign Exchange Risk

Our operating transactions and assets and liabilities are mainly denominated in Renminbi. The
Renminbi is not freely convertible into foreign currencies for capital account transactions. The value of the
Renminbi against the U.S. dollar and other currencies is affected by changes in China’s political and
economic conditions and by China’s foreign exchange policies, among other things. In July 2005, the PRC
government changed its decades-old policy of pegging the value of the Renminbi to the U.S. dollar and the
Renminbi appreciated more than 20% against the U.S. dollar over the following three years. Between
July 2008 and June 2010, this appreciation halted and the exchange rate between the Renminbi and the
U.S. dollar remained within a narrow band. Since June 2010, the Renminbi has fluctuated against the
U.S. dollar, at times significantly and unpredictably, and in recent years the Renminbi has depreciated
significantly against the U.S. dollar. It is difficult to predict how market forces or PRC or U.S. government
policy may impact the exchange rate between the Renminbi and the U.S. dollar in the future. The net
foreign exchange gain recognized in 2018 was insignificant. To date, we have not entered into any hedging
transactions in an effort to reduce our exposure to foreign currency exchange risk.

Interest Rate Risk

Our exposure to interest rate risk primarily relates to excess cash invested in fixed rate term deposits
and variable rate short-term financial products with original maturities of less than a year. Investments in
both fixed rate and variable rate interest-earning instruments carry a degree of interest rate risk. Fixed rate
instruments may have their fair market value adversely impacted due to a rise in interest rates, while variable
rate instruments may produce less income than expected if interest rates fall. Due in part to these factors,
our future interest income and investment income may fall short of expectations due to changes in market
interest rates. We have not been exposed to, nor do we anticipate being exposed to, material risks due to
changes in market interest rates and therefore have not used any derivative financial instruments to manage
our interest risk exposure. See “Item 5 — Operating and Financial Review and Prospects — Liquidity and
Capital Resources.”

ITEM 12.

DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES

A. Debt Securities

Not applicable.

B. Warrants and Rights

Not applicable.

C. Other Securities

Not applicable.

D. American Depositary Shares

Fees and Charges Our ADS Holders May Have to Pay

Holders of our ADSs will be required to pay the following service fees to the depositary bank:

Service

•

•

•

Issuance of ADSs

Cancellation of ADSs

Distribution of cash dividends or other cash
distributions

Fees

Up to U.S. 5¢ per ADS issued

Up to U.S. 5¢ per ADS canceled

Up to U.S. 5¢ per ADS held

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Service

•

•

•

Distribution of ADSs pursuant to stock
dividends, free stock distributions or exercise of
rights.

Distribution of securities other than ADSs or
rights to purchase additional ADSs

Depositary Services

Up to U.S. 5¢ per ADS held

Fees

Up to U.S. 5¢ per ADS held

Up to U.S. 5¢ per ADS held on the applicable
record date(s) established by the depositary bank

Holders of our ADSs will also be responsible to pay certain fees and expenses incurred by the

depositary bank and certain taxes and governmental charges such as:

•

•

•

•

•

fees for the transfer and registration of ordinary shares charged by the registrar and transfer agent
for the ordinary shares in the Cayman Islands (i.e., upon deposit and withdrawal of ordinary
shares);

expenses incurred for converting foreign currency into U.S. dollars;

expenses for cable, telex and fax transmissions and for delivery of securities;

taxes and duties upon the transfer of securities (i.e., when ordinary shares are deposited or
withdrawn from deposit); and

fees and expenses incurred in connection with the delivery or servicing of ordinary shares on
deposit.

Depositary fees payable upon the issuance and cancellation of ADSs are typically paid to the
depositary bank by the brokers (on behalf of their clients) receiving the newly issued ADSs from the
depositary bank and by the brokers (on behalf of their clients) delivering the ADSs to the depositary bank
for cancellation. The brokers in turn charge these fees to their clients. Depositary fees payable in connection
with distributions of cash or securities to ADS holders and the depositary services fee are charged by the
depositary bank to the holders of record of ADSs as of the applicable ADS record date.

The depositary fees payable for cash distributions are generally deducted from the cash being
distributed. In the case of distributions other than cash (i.e., stock dividend, rights), the depositary bank
charges the applicable fee to the ADS record date holders concurrent with the distribution. In the case of
ADSs registered in the name of the investor (whether certificated or uncertificated in direct registration),
the depositary bank sends invoices to the applicable record date ADS holders. In the case of ADSs held in
brokerage and custodian accounts (via DTC), the depositary bank generally collects its fees through the
systems provided by DTC (whose nominee is the registered holder of the ADSs held in DTC) from the
brokers and custodians holding ADSs in their DTC accounts. The brokers and custodians who hold their
clients’ ADSs in DTC accounts in turn charge their clients’ accounts the amount of the fees paid to the
depositary banks.

In the event of refusal to pay the depositary fees, the depositary bank may, under the terms of the
deposit agreement, refuse the requested service until payment is received or may set off the amount of the
depositary fees from any distribution to be made to the ADS holder.

The fees and charges holders of our ADSs may be required to pay may vary over time and may be

changed by us and by the depositary bank. Holders of our ADSs will receive prior notice of such changes.

Fees and Other Payments Made by the Depositary to Us

The depositary bank may reimburse us for certain expenses incurred by us in respect of the ADR
program established pursuant to the deposit agreement, by making available a portion of the depositary
fees charged in respect of the ADR program or otherwise, upon such terms and conditions as we and the
depositary bank may agree from time to time. We received a reimbursement of US$0.3 million from the
depositary in 2018.

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ITEM 13.

DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES

None.

PART II

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND

USE OF PROCEEDS

None.

ITEM 15.

CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

Our management, under the supervision and with the participation of our chief executive officer and
chief financial officer, has performed an evaluation of the effectiveness of our disclosure controls and
procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended) as of
December 31, 2018, the end of the period covered by this annual report.

Based upon that evaluation, our management has concluded that, as of December 31, 2018, our
disclosure controls and procedures were effective in ensuring that the information required to be disclosed
by us in the reports that we file and furnish under the Exchange Act was recorded, processed, summarized
and reported, within the time periods specified in the SEC’s rules and form, and that the information
required to be disclosed by us in the reports that we file or submit under the Exchange Act is accumulated
and communicated to our management, including our chief executive officers and chief financial officer, to
allow timely decisions regarding required disclosure.

Management’s Annual Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over
financial reporting, as such term is defined in Rule 13a-15(f) under the Exchange Act, for our company.
Internal control over financial reporting is a process designed to provide reasonable assurance regarding the
reliability of financial reporting and the preparation of consolidated financial statements in accordance
with generally accepted accounting principles, including those policies and procedures that (1) pertain to the
maintenance of records that,
in reasonable detail, accurately and fairly reflect the transactions and
dispositions of a company’s assets, (2) provide reasonable assurance that transactions are recorded as
necessary to permit preparation of consolidated financial statements in accordance with generally accepted
accounting principles, and that a company’s receipts and expenditures are being made only in accordance
with authorizations of a company’s management and directors, and (3) provide reasonable assurance
regarding prevention or timely detection of unauthorized acquisition, use or disposition of a company’s
assets that could have a material effect on the consolidated financial statements.

Because of its inherent limitations, a system of internal control over financial reporting can provide
only reasonable assurance with respect to consolidated financial statement preparation and presentation
and may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become inadequate because of changes in conditions or
that the degree of compliance with the policies or procedures may deteriorate.

As required by Section 404 of the Sarbanes-Oxley Act of 2002 and related rules promulgated by the
SEC, our management, including our chief executive officer and chief financial officer, assessed the
effectiveness of internal control over financial reporting as of December 31, 2018 using the criteria set forth
in the report “Internal Control — Integrated Framework (2013)” published by the Committee of
Sponsoring Organizations of the Treadway Commission (known as COSO).

Our management has concluded that we maintained effective internal control over financial reporting
as of December 31, 2018, based on criteria established in Internal Control — Integrated Framework (2013)
issued by COSO.

132

The effectiveness of our internal control over financial reporting as of December 31, 2018 has been
audited by PricewaterhouseCoopers Zhong Tian LLP, an independent registered public accounting firm, as
stated in their report which is included in Item 18 of this annual report.

Changes in Internal Control over Financial Reporting

There were no changes in our internal controls over financial reporting that occurred during the period
covered by this annual report that have materially affected, or are reasonably likely to materially affect, our
internal controls over financial reporting.

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT

Our board of directors has determined that Herman Yu qualifies as an audit committee financial
expert and that Herman Yu qualifies as an independent director (under the standards set forth under
Section 303A of the Corporate Governance Rules of the New York Stock Exchange and Rule 10A-3 under
the Exchange Act).

ITEM 16B. CODE OF ETHICS

Our board of directors adopted a code of business conduct and ethics that applies to our directors,
officers, employees and advisors, which became effective in November 2013. We have posted a copy of our
code of business conduct and ethics on our website at www.58.com.

ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The following table sets forth the aggregate fees by the categories specified below in connection with
certain professional services rendered by PricewaterhouseCoopers Zhong Tian LLP, our independent
registered public accounting firm for the years ended December 31, 2017 and 2018. We did not pay any
other fees to our auditors during the periods indicated below.

For the Year Ended
December 31,

2017

2018

(in thousands of RMB)

Audit fees(1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

16,000

17,500

(1) “Audit fees” represent the aggregate fees for professional services rendered by our principal auditors for
the audit of our annual consolidated financial statements, review of quarterly financial information
and audit services that are normally provided by the principal accountant in connection with
regulatory filings or engagements.

The policy of our audit committee is to pre-approve all audit and non-audit services to be provided by
PricewaterhouseCoopers Zhong Tian LLP, including audit services, audit-related services, tax services and
other services as described above, other than those for de minimis services which are approved by the audit
committee prior to the completion of the audit.

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES

Not applicable.

ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED

PURCHASERS

Not applicable.

ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT

Not applicable.

133

ITEM 16G. CORPORATE GOVERNANCE

As a Cayman Islands company listed on the NYSE, we are subject to the NYSE corporate governance
listing standards. Among other things, Section 303A.08 of the NYSE Listed Company Manual requires
shareholder approval of material revisions to equity-compensation plans and Section 312.03(c) of the
NYSE Listed Company Manual requires shareholder approval of new share issuances above the 20%
threshold specified therein. However, NYSE rules permit a foreign private issuer like us to follow the
corporate governance practices of its home country. Certain corporate governance practices in the Cayman
Islands, which is our home country, differ significantly from the NYSE corporate governance listing
standards. We have elected to follow the Cayman Islands practices with respect to the amendment of our
2013 Plan to increase the total number of ordinary shares that may be issued pursuant to awards granted
under the plan by 7,000,000 Class B ordinary shares in April 2015. In addition, we have also elected to
follow the Cayman Islands practices with respect to the issuance of new ordinary shares above the 20%
threshold to Tencent and former shareholders of Ganji in April 2015 and the issuance of new ordinary
shares above the 20% threshold to certain private equity funds and issuance of a convertible promissory
note to Tencent in July 2015, as specified in Section 312.03(c). We have followed the home country practice
and obtained the board approval but not shareholder approval for amending our 2013 Plan and the share
issuances as described above.

Other than the matters described above, there are no significant differences between our corporate
governance practices and those followed by U.S. domestic companies under the NYSE Listed Company
Manual.

ITEM 16H MINE SAFETY DISCLOSURE

Not applicable.

134

PART III

ITEM 17.

FINANCIAL STATEMENTS

We have elected to provide financial statements pursuant to Item 18.

ITEM 18.

FINANCIAL STATEMENTS

The consolidated financial statements of 58.com Inc. are included at the end of this annual report.

ITEM 19.

EXHIBITS

Exhibit
Number

1.1

2.1

2.2

2.3

4.1

4.2

4.3

4.4

4.5

4.6*

4.7*

Description of Document

Third Amended and Restated Memorandum and Articles of Association of the Registrant
(incorporated herein by reference to Exhibit 3.2 to the registration statement on Form F-1
(File No. 333-191424), as amended, initially filed with the SEC on September 27, 2013).

Registrant’s Specimen American Depositary Receipt (incorporated herein by reference to
Exhibit 4.3 to the registration statement on Form F-1 (File No. 333-191424), as amended,
initially filed with the SEC on September 27, 2013).
Registrant’s Specimen Certificate for Class A Ordinary Shares (incorporated herein by
reference to Exhibit 4.2 to the registration statement on Form F-1 (File No. 333-191424), as
amended, initially filed with the SEC on September 27, 2013).
Deposit Agreement dated October 31, 2013, among the Registrant, the depositary and
holders of the American Depositary Receipts (incorporated herein by reference to
Exhibit 4.3 to the registration statement on Form S-8 (File No. 333-194873), initially filed
with the SEC on March 28, 2014).
2010 Employee Stock Option Plan (incorporated herein by reference to Exhibit 10.1 to the
registration statement on Form F-1 (File No. 333-191424), as amended, initially filed with
the SEC on September 27, 2013).
2013 Share Incentive Plan (incorporated herein by reference to Exhibit 10.2 to the
registration statement on Form F-1 (File No. 333-191424), as amended, initially filed with
the SEC on September 27, 2013), and Amendment No. 1 to the 2013 Share Incentive Plan
(incorporated herein by reference to Exhibit 10.2 to the registration statement on Form S-8
(File No. 333-205011) filed with the SEC on June 17, 2015)
Form of Indemnification Agreement with the Registrant’s directors and executive officers
(incorporated herein by reference to Exhibit 10.3 to the registration statement on Form F-1
(File No. 333-191424), as amended, initially filed with the SEC on September 27, 2013).
Form of Employment Agreement between the Registrant and an executive officer of the
Registrant (incorporated herein by reference to Exhibit 10.4 to the registration statement on
Form F-1 (File No. 333-191424), as amended, initially filed with the SEC on September 27,
2013).

English translation of the Amended and Restated Exclusive Business Cooperation
Agreement between Beijing Chengshi Wanglin Information Technology Co., Ltd. and
Beijing 58 Information Technology Co., Ltd. dated October 10, 2011 (incorporated
herein by reference to Exhibit 10.5 to the registration statement on Form F-1 (File
No. 333-191424), as amended, initially filed with the SEC on September 27, 2013).
English translation of the Equity Interest Pledge Agreements, as amended and restated,
among Beijing Chengshi Wanglin Information Technology Co., Ltd., Beijing 58
Information Technology Co., Ltd. and each of the shareholders of Beijing 58 Information
Technology Co., Ltd. dated April 30, 2018 and June 28, 2013, respectively

English translation of the Amended and Restated Exclusive Option Agreements among
Beijing Chengshi Wanglin Information Technology Co., Ltd., Jinbo Yao and Beijing 58
Information Technology Co., Ltd. dated April 30, 2018

135

Exhibit
Number

4.8*

4.9*

4.10

4.11

4.12*

4.13*

4.14*

4.15*

4.16*

4.17

4.18

4.19

4.20

4.22

4.23*†

Description of Document

English translation of Power of Attorney issued by each of the shareholders of Beijing 58
Information Technology Co., Ltd. dated April 30, 2018 and June 28, 2013, respectively

English translation of Loan Agreements between Beijing Chengshi Wanglin Information
Technology Co., Ltd. and each of the individual shareholders of Beijing 58 Information
Technology Co., Ltd.

Investor Rights Agreement, dated June 30, 2014, between the Registrant, Ohio River
Investment Limited, Nihao China Corporation and Jinbo Yao (incorporated herein by
reference to Exhibit 4.14 of the Registrant’s Annual Report on Form 20-F filed with the
Securities and Exchange Commission on April 29, 2015).

Registration Rights Agreement, dated April 20, 2015, by and among the Registrant and
certain selling shareholders of Falcon View Technology (incorporated herein by reference to
Exhibit 4.16 of the Registrant’s Annual Report on Form 20-F filed with the Securities and
Exchange Commission on May 13, 2016).

English translation of form of the Exclusive Business Cooperation Agreement between
58 Home’s WFOE and a VIE

English translation of form of the Amended and Restated Equity Interest Pledge
Agreements among 58 Home’s WFOE, a VIE and each of the shareholders of a VIE
English translation of form of the Amended and Restated Exclusive Option Agreements
among 58 Home’s WFOE, a VIE and each of the shareholders of a VIE
English translation of form of the Amended and Restated Power of Attorney issued by
each of the shareholders of a VIE
English translation of form of the Amended and Restated Loan Agreements between
58 Home’s WFOE and each of the shareholders of a VIE
English translation of the Exclusive Business Cooperation Agreement between Tianjin
Zhuanzhuan World Technology Co., Ltd. and Beijing Zhuanzhuan Spirit Technology Co.,
Ltd. dated June 22, 2017 (incorporated herein by reference to Exhibit 4.29 of the
Registrant’s Annual Report on Form 20-F filed with the Securities and Exchange
Commission on April 30, 2018).
English translation of the Equity Interest Pledge Agreements among Tianjin Zhuanzhuan
World Technology Co., Ltd., Beijing Zhuanzhuan Spirit Technology Co., Ltd. and each of
the shareholders of Beijing Zhuanzhuan Spirit Technology Co., Ltd. dated February 11,
2018 (incorporated herein by reference to Exhibit 4.30 of the Registrant’s Annual Report on
Form 20-F filed with the Securities and Exchange Commission on April 30, 2018).
English translation of the Exclusive Option Agreements among Tianjin Zhuanzhuan World
Technology Co., Ltd., Beijing Zhuanzhuan Spirit Technology Co., Ltd. and each of the
shareholders of Beijing Zhuanzhuan Spirit Technology Co., Ltd. dated February 11, 2018
(incorporated herein by reference to Exhibit 4.31 of the Registrant’s Annual Report on
Form 20-F filed with the Securities and Exchange Commission on April 30, 2018).

English translation of Power of Attorney issued by each of the shareholders of Beijing
Zhuanzhuan Spirit Technology Co., Ltd. dated February 11, 2018 (incorporated herein by
reference to Exhibit 4.32 of the Registrant’s Annual Report on Form 20-F filed with the
Securities and Exchange Commission on April 30, 2018).

Share Subscription Agreement, dated April 18, 2017, by and among the Registrant, Magic
Heart Inc., Zhuan Spirit Holdings Limited and Tencent Mobility Limited (incorporated
herein by reference to Exhibit 4.35 of the Registrant’s Annual Report on Form 20-F filed
with the Securities and Exchange Commission on May 1, 2017).
English translation of Equity Transfer Agreement on 5i5j Holding Group Co., Ltd. between
Beijing Hezhao Jiusheng Investment Co., Ltd., Kunming Handing Shiji Enterprise
Management Co., Ltd., Tibet Shengju Investment Co., Ltd. and 58 Co., Ltd.

136

Exhibit
Number

8.1*

11.1

12.1*

12.2*

13.1**

13.2**

15.1*

Principal subsidiaries of the Registrant

Description of Document

Code of Business Conduct and Ethics of the Registrant (incorporated herein by reference to
Exhibit 99.1 to the registration statement on Form F-1 (File No. 333-191424), as amended,
initially filed with the SEC on September 27, 2013).

Certification by Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002

Certification by Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002

Certification by Principal Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002

Certification by Principal Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley
Act of 2002

Consent of PricewaterhouseCoopers Zhong Tian LLP, Independent Registered Public
Accounting Firm

15.2*
99.1***

101.INS*
101.SCH*
101.CAL*
101.DEF*
101.LAB*
101.PRE*

Consent of Han Kun Law Offices
Consolidated Financial Statements of 58 Daojia Inc. as of December 31, 2018 and 2017 and
for the three years ended December 31, 2018.
XBRL Instance Document
XBRL Taxonomy Extension Schema Document
XBRL Taxonomy Extension Calculation Linkbase Document
XBRL Taxonomy Extension Definition Linkbase Document
XBRL Taxonomy Extension Labels Linkbase Document
XBRL Taxonomy Extension Presentation Linkbase Document

*

Filed herewith

** Furnished herewith

*** To be filed by amendment with six months of December 31, 2018

†

Portions of this exhibit have been omitted pursuant to Rule 406 under the Securities Act

137

The registrant hereby certifies that it meets all of the requirements for filing its annual report on
Form 20-F and that it has duly caused and authorized the undersigned to sign this annual report on its
behalf.

SIGNATURES

58.com Inc.

By:

/s/ Jinbo Yao
Name:
Title:

Jinbo Yao
Chairman and Chief Executive Officer

Date: April 19, 2019

138

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Balance Sheets as of December 31, 2017 and 2018 . . . . . . . . . . . . . . . . . . . . . . . .

Page

F-2

F-4

Consolidated Statements of Comprehensive Income/(Loss) for the Years Ended December 31,

2016, 2017 and 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-7

Consolidated Statements of Changes in Shareholders’ Equity for the Years Ended December 31,

2016, 2017 and 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consolidated Statements of Cash Flows for the Years Ended December 31, 2016, 2017 and 2018 .

F-8

F-9

Notes to the Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-11

F-1

Report of Independent Registered Public Accounting Firm

To the Board of Director and Shareholders of 58.com Inc.

Opinions on the Financial Statements and Internal Control over Financial Reporting

We have audited the accompanying consolidated balance sheets of 58.com Inc. and its subsidiaries (the
“Company”) as of December 31, 2018 and 2017, and the related consolidated statements of comprehensive
income/(loss), changes in shareholders’ equity and cash flows for each of the three years in the period ended
December 31, 2018, including the related notes (collectively referred to as the “consolidated financial
statements”). We also have audited the Company’s internal control over financial reporting as of
December 31, 2018, based on criteria established in Internal Control — Integrated Framework (2013)
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects,
the financial position of the Company as of December 31, 2018 and 2017, and the results of its operations
and its cash flows for each of the three years in the period ended December 31, 2018 in conformity with
accounting principles generally accepted in the United States of America. Also in our opinion, the
Company maintained, in all material respects, effective internal control over financial reporting as of
December 31, 2018, based on criteria established in Internal Control — Integrated Framework (2013)
issued by the COSO.

Change in Accounting Principle

As discussed in Note 2(e) to the consolidated financial statements, the Company changed the manner in
which it accounts for restricted cash in 2018.

Basis for Opinions

The Company’s management is responsible for these consolidated financial statements, for maintaining
effective internal control over financial reporting, and for its assessment of the effectiveness of internal
control over financial reporting, included in Management’s Annual Report on Internal Control over
Financial Reporting appearing under Item 15 of Form 20-F. Our responsibility is to express opinions on the
Company’s consolidated financial statements and on the Company’s internal control over financial
reporting based on our audits. We are a public accounting firm registered with the Public Company
Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to
the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of
the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we
plan and perform the audits to obtain reasonable assurance about whether the consolidated financial
statements are free of material misstatement, whether due to error or fraud, and whether effective internal
control over financial reporting was maintained in all material respects.

Our audits of the consolidated financial statements included performing procedures to assess the risks of
material misstatement of
the consolidated financial statements, whether due to error or fraud, and
performing procedures that respond to those risks. Such procedures included examining, on a test basis,
evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also
included evaluating the accounting principles used and significant estimates made by management, as well
as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control
over financial reporting included obtaining an understanding of internal control over financial reporting,
assessing the risk that a material weakness exists, and testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk. Our audits also included performing such other
procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable
basis for our opinions.

F-2

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles. A company’s internal control over
financial reporting includes those policies and procedures that (i) pertain to the maintenance of records
that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that
receipts and expenditures of the company are being made only in accordance with authorizations of
management and directors of the company; and (iii) provide reasonable assurance regarding prevention or
timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a
material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk
that controls may become inadequate because of changes in conditions, or that the degree of compliance
with the policies or procedures may deteriorate.

/s/ PricewaterhouseCoopers Zhong Tian LLP
Beijing, the People’s Republic of China
April 19, 2019

We have served as the Company’s auditor since 2011, which includes periods before the Company became
subject to SEC reporting requirements.

F-3

58.com Inc.

CONSOLIDATED BALANCE SHEETS
As of December 31, 2017 and 2018
(in thousands, except share data and per share data, unless otherwise noted)

ASSETS
Current assets:
Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Restricted cash-current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable (net of allowance for doubtful accounts of RMB62,736
and RMB65,620 as of December 31, 2017 and 2018, respectively) . . . . .
Prepayments and other current assets
. . . . . . . . . . . . . . . . . . . . . . . . .
Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31

2017

2018

RMB

RMB

2018

US$
Note 2(c)

1,524,982
93,350
3,437,707

2,387,478
812,000
4,587,610

347,867
118,312
668,436

667,750
657,272
6,381,061

917,443
813,403

133,676
118,517
9,517,934 1,386,808

Non-current assets:
193,751
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
160,267
Intangible assets, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
526
Land use rights, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,864,655 15,874,220 2,312,947
Goodwill
—
Restricted cash-non-current . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
490,429
Long-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term prepayments and other non-current assets . . . . . . . . . . . . . . .
93,174
Total non-current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21,885,451 22,312,911 3,251,094
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28,266,512 31,830,845 4,637,902

—
3,365,906
639,478

792,000
1,808,601
755,260

1,329,752
1,099,945
3,610

1,351,681
1,309,566
3,688

LIABILITIES, MEZZANINE EQUITY AND SHAREHOLDERS’

EQUITY

Current liabilities:
Short-term loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable (including accounts payable of the consolidated variable

interest entities (“VIEs”) without recourse to the Company of
RMB171,306 and RMB297,774 as of December 31, 2017 and 2018,
respectively)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Deferred revenues (including deferred revenues of the consolidated VIEs

without recourse to the Company of RMB872,148 and RMB803,140 as
of December 31, 2017 and 2018, respectively)

. . . . . . . . . . . . . . . . . .
Customer advances (including customer advances of the consolidated VIEs
without recourse to the Company of RMB288,953 and RMB239,622 as
of December 31, 2017 and 2018, respectively)

. . . . . . . . . . . . . . . . . .

Taxes payable (including taxes payable of the consolidated VIEs without

recourse to the Company of RMB53,629 and RMB35,583 as of
December 31, 2017 and 2018, respectively)

. . . . . . . . . . . . . . . . . . . .

Salary and welfare payable (including salary and welfare payable of the

consolidated VIEs without recourse to the Company of RMB233,692
and RMB295,430 as of December 31, 2017 and 2018, respectively)

. . . .

Accrued expenses and other current liabilities (including accrued expenses

and other current liabilities of the consolidated VIEs without recourse to
the Company of RMB190,498 and RMB312,681 as of December 31,
2017 and 2018, respectively) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current liabilities

75,000

812,794

118,428

624,300

887,558

129,321

2,123,755

2,348,333

342,163

1,365,437

1,465,169

213,482

186,491

250,231

36,460

536,831

642,445

93,607

689,134
5,600,948

878,368

127,982
7,284,898 1,061,443

The accompanying notes are an integral part of these consolidated financial statements.
F-4

58.com Inc.

CONSOLIDATED BALANCE SHEETS – (continued)
As of December 31, 2017 and 2018
(in thousands, except share data and per share data, unless otherwise noted)

Non-current liabilities:
Long-term loans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred tax liabilities (including deferred tax liabilities of the consolidated

As of December 31

2017

2018

2018

RMB

RMB

US$
Note 2(c)

777,427

—

—

VIEs without recourse to the Company of RMB282,603 and
RMB246,858 as of December 31, 2017 and 2018, respectively)

. . . . . . .

319,219

283,112

41,251

Other non-current liabilities (including other non-current liabilities of the
consolidated VIEs without recourse to the Company of RMB nil as of
both December 31, 2017 and 2018)

. . . . . . . . . . . . . . . . . . . . . . . . .
Total non-current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Commitments and contingencies (Note 25)
Mezzanine equity:
Mezzanine classified noncontrolling interests . . . . . . . . . . . . . . . . . . . .
Total mezzanine equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shareholders’ equity:

58.com Inc. shareholders’ equity:
Ordinary shares (US$0.00001 par value, 5,000,000,000 (including

17,376
1,114,022
6,714,970

1,675
284,787

244
41,495
7,569,685 1,102,938

1,736,405
1,736,405

1,944,397
1,944,397

283,308
283,308

4,800,000,000 Class A and 200,000,000 Class B) shares authorized as
of both December 31, 2017 and 2018; 293,965,131 (including
245,924,871 Class A and 48,040,260 Class B) and 296,444,579
(including 250,858,415 Class A and 45,586,164 Class B) shares issued
and outstanding as of December 31, 2017 and 2018, respectively) . . . .

3
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21,338,787 21,621,665 3,150,377
Additional paid-in capital
64,039
Retained earnings/(accumulated deficit) . . . . . . . . . . . . . . . . . . . . . .
Accumulated other comprehensive loss . . . . . . . . . . . . . . . . . . . . . . .
(5,919)
Total 58.com Inc. shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . 19,593,451 22,020,576 3,208,500
Noncontrolling interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
43,156
Total shareholders’ equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,815,137 22,316,763 3,251,656
Total liabilities, mezzanine equity and shareholders’ equity . . . . . . . . . . . 28,266,512 31,830,845 4,637,902

(1,689,683)
(55,671)

439,514
(40,622)

296,187

221,686

18

19

The accompanying notes are an integral part of these consolidated financial statements.
F-5

58.com Inc.

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS)
For the Years Ended December 31, 2016, 2017 and 2018
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Revenues:
Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Online marketing services . . . . . . . . . . . . . . . . . . . . . . . . .
E-commerce services . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other revenues
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of revenues(1)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Operating expenses(1):
Sales and marketing expenses
. . . . . . . . . . . . . . . . . . . . . .
Research and development expenses . . . . . . . . . . . . . . . . . .
General and administrative expenses . . . . . . . . . . . . . . . . . .
Total operating expenses . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . .
Income from operations

Other income/(expenses):
Interest income/(expense), net . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .
Investment income/(loss), net
Share of results of equity investees . . . . . . . . . . . . . . . . . . .
Gain/(loss) on deconsolidation and disposal of businesses
. . . .
. . . . . . . . . . . . . .
Foreign currency exchange gain/(loss), net
Others, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income/(loss) before income tax . . . . . . . . . . . . . . . . . . . . .
Income tax (expenses)/benefits . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income/(loss)
Net loss/(income) attributable to noncontrolling interests . . . . .
Net income/(loss) attributable to 58.com Inc.
. . . . . . . . . . . . .
Deemed dividend to mezzanine classified noncontrolling

For the Year Ended December 31,

2016

2017

2018

RMB

RMB

RMB

2,951,135
4,363,777
166,753
110,462
7,592,127
(707,237)
6,884,890

3,789,524
5,978,491
73,941
226,824
10,068,780
(925,497)
9,143,283

4,399,058
8,282,593
72,596
383,568
13,137,815
(1,437,795)
11,700,020

2018

US$
Note 2(c)

640,963
1,206,812
10,578
55,888
1,914,241
(209,493)
1,704,748

(4,941,380)
(1,107,897)
(601,906)
(6,651,183)
233,707

(5,212,360)
(1,368,441)
(766,017)
(7,346,818)
1,796,465

(6,861,845)
(1,702,748)
(748,766)
(9,313,359)
2,386,661

(999,803)
(248,098)
(109,099)
(1,357,000)
347,748

(48,640)
(145,411)
(926,740)
79,581
(3,727)
(12,713)
(823,943)
50,980
(772,963)
4,916
(768,047)

(1,623)
342,241
(687,400)
—
793
85,455
1,535,931
(146,689)
1,389,242
(4,667)
1,384,575

15,529
38,634
(91,497)
(3,274)
597
82,113
2,428,763
(299,705)
2,129,058
139
2,129,197

2,263
5,629
(13,332)
(477)
87
11,964
353,882
(43,668)
310,214
20
310,234

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(15,717)

(99,507)

(132,202)

(19,262)

Net income/(loss) attributable to 58.com Inc. ordinary

shareholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net income/(loss)

(783,764)
(772,963)

1,285,068
1,389,242

1,996,995
2,129,058

290,972
310,214

Other comprehensive income/(loss):
Foreign currency translation adjustment, net of nil

tax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized loss on available-for-sale securities . . . . . . . . . . . .
Reclassification into investment loss, net of nil tax . . . . . . . . .
Comprehensive income/(loss)
. . . . . . . . . . . . . . . . . . . . . . .
Comprehensive loss/(income) attributable to noncontrolling

(76,027)
(13,104)
2,989
(859,105)

82,926
—
—
1,472,168

15,486
—
—
2,144,544

2,256
—
—
312,470

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,916

(4,667)

(298)

(44)

Deemed dividend to mezzanine classified noncontrolling

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . .

Comprehensive income/(loss) attributable to 58.com Inc.

(15,717)
(869,906)

(99,507)
1,367,994

(132,202)
2,012,044

(19,262)
293,164

The accompanying notes are an integral part of these consolidated financial statements.
F-6

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS) – (continued)
For the Years Ended December 31, 2016, 2017 and 2018
(in thousands, except share, per share and per ADS data, unless otherwise noted)

58.com Inc.

Net earnings/(loss) per ordinary share attributable to

ordinary shareholders – basic . . . . . . . . . . . . . . . . .

Net earnings/(loss) per ordinary share attributable to

ordinary shareholders – diluted . . . . . . . . . . . . . . . .

Net earnings/(loss) per ADS attributable to ordinary

shareholders – basic (One ADS represents two ordinary
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
shares)

Net earnings/(loss) per ADS attributable to ordinary
shareholders – diluted (One ADS represents two
ordinary shares)

. . . . . . . . . . . . . . . . . . . . . . . . .

Weighted average number of ordinary shares used in

For the Year Ended December 31,

2016

RMB

2017

RMB

2018

RMB

2018

US$
Note 2(c)

(2.73)

(2.73)

4.41

4.35

6.77

6.66

0.99

0.97

(5.46)

8.82

13.54

1.97

(5.46)

8.70

13.33

1.94

computing basic earnings/(loss) per share . . . . . . . . . .

286,975,068

291,475,725

294,902,518

294,902,518

Weighted average number of ordinary shares used in

computing diluted earnings/(loss) per share . . . . . . . .

286,975,068

295,304,995

299,711,258

299,711,258

Note:

(1) Share-based compensation expenses were allocated in cost of revenues and operating expenses as

follows:

For the Year Ended December 31,

2016

2017

2018

2018

Cost of revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sales and marketing expenses . . . . . . . . . . . . . . . . . . .
Research and development expenses . . . . . . . . . . . . . .
General and administrative expenses . . . . . . . . . . . . . .

490
59,017
98,515
108,553

3,278
69,926
126,116
151,249

6,354
90,919
182,410
183,191

RMB

RMB

RMB

US$
Note 2(c)

926
13,247
26,578
26,692

The accompanying notes are an integral part of these consolidated financial statements.
F-7

58.com Inc.

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY
For the Years Ended December 31, 2016, 2017 and 2018
(in thousands, except share data and per share data, unless otherwise noted)

Attributable to 58.com Inc. ordinary shareholders

Balance as of December 31, 2015 . . . . . . . . . . . 283,068,677
Net loss . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . .
Exercise of share options and restricted

Ordinary shares
Shares*

Amount
RMB
18
— —
— —

Additional
paid-in
capital
RMB
20,602,657

Retained
earnings/
(Accumulated
Deficit)
RMB
(2,302,688)
— (768,047)
—

256,153

share units . . . . . . . . . . . . . . . . . . . . . . .

6,602,320 —

20,942

Foreign currency translation adjustment, net of

nil tax. . . . . . . . . . . . . . . . . . . . . . . . . . .
Unrealized loss on available-for-sale securities . . .
Reclassification into investment loss, net of

nil tax . . . . . . . . . . . . . . . . . . . . . . . . . .

Subsequent settlement of receivables from option

holders

. . . . . . . . . . . . . . . . . . . . . . . . .

Deemed dividend to mezzanine classified

— —
— —

— —

—
—

—

— —

20,115

—

—
—

—

—

noncontrolling interest . . . . . . . . . . . . . . . .
. .
. . .

Capital injection from noncontrolling interests
Disposal of Mighty Talent Limited (“Mayi”)
Balance as of December 31, 2016 . . . . . . . . . . . 289,670,997
. . . . . . . . . . . . . . . . . . . . . . . .
Net income
Share-based compensation . . . . . . . . . . . . . . .
Exercise of share options and restricted

— —
— —
— —
18
— —
— —

(15,717)
198
23,251
20,907,599

—
—
—
(3,070,735)
— 1,384,575
—

339,835

share units . . . . . . . . . . . . . . . . . . . . . . .

4,294,134 —

100,801

Deemed dividend to mezzanine classified

noncontrolling interests . . . . . . . . . . . . . . .

— —

(99,507)

—

—

Foreign currency translation adjustment, net of

nil tax . . . . . . . . . . . . . . . . . . . . . . . . . .
Contribution from noncontrolling interests . . . . .
Disposal of subsidiaries . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance as of December 31, 2017 . . . . . . . . . . . 293,965,131
Net income/(loss) . . . . . . . . . . . . . . . . . . . . .
Share-based compensation . . . . . . . . . . . . . . .
Exercise of share options and restricted

— —
— —
— —
— —
18

— —

—
—
87,781
2,278
21,338,787

414,685

—
—
—
(3,523)
(1,689,683)
2,129,197
—

share units . . . . . . . . . . . . . . . . . . . . . . .

2,479,448

1

13,517

Deemed dividend to mezzanine classified

noncontrolling interests . . . . . . . . . . . . . . .

— —

(132,202)

Foreign currency translation adjustment, net of

nil tax. . . . . . . . . . . . . . . . . . . . . . . . . . .

— —

Capital injection from noncontrolling interest

shareholder . . . . . . . . . . . . . . . . . . . . . . .

— —

Acquisition of noncontrolling interests in

—

—

—

—

—

—

Accumulated
other
comprehensive
income/(loss)
RMB
(52,455)
—
—

Noncontrolling
Interests
RMB
46,078
(4,916)
10,422

Total
shareholders’
equity
RMB
18,293,610
(772,963)
266,575

—

(76,027)
(13,104)

2,989

—

—
—
—
(138,597)
—
—

—

—

82,926
—
—
—
(55,671)

—

—

—

15,049

—

—
—

—

—

—
28,037
(12,187)
67,434
4,667
—

—

—

—
164,589
(15,004)
—
221,686
(139)
28,627

—

—

437

20,942

(76,027)
(13,104)

2,989

20,115

(15,717)
28,235
11,064
17,765,719
1,389,242
339,835

100,801

(99,507)

82,926
164,589
72,777
(1,245)
19,815,137
2,129,058
443,312

13,518

(132,202)

15,486

—

80,000

80,000

subsidiaries . . . . . . . . . . . . . . . . . . . . . . .
Disposal of subsidiaries . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance as of December 31, 2018 . . . . . . . . . . . 296,444,579

— —
— —
— —
19

(13,122)
—
—
21,621,665

—
—
—
439,514

—
—
—
(40,622)

(36,689)
6,410
(4,145)
296,187

(49,811)
6,410
(4,145)
22,316,763

* Ordinary shares include Class A ordinary shares and Class B ordinary shares. Please refer to Note 22 for more detail.

The accompanying notes are an integral part of these consolidated financial statements.
F-8

58.com Inc.

CONSOLIDATED STATEMENTS OF CASH FLOWS
For the Years Ended December 31, 2016, 2017 and 2018
(in thousands, except share data, unless otherwise noted)

For the Year Ended December 31,

2016

2017

RMB

RMB

2018

RMB

2018

US$
Note 2(c)

Cash flows from operating activities:
Net income/(loss)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(772,963)

1,389,242

2,129,058

310,214

Adjustments to reconcile net income/(loss) to net cash provided by/(used

in) operating activities:

Share-based compensation expenses . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . .
Depreciation and amortization expenses
Investment income, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Share of results of equity investees . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss upon conversion of Guazi Convertible Note . . . . . . . . . . . . . .
Interest income from Guazi Convertible Note . . . . . . . . . . . . . . . .
Allowance for doubtful accounts and other current assets write-off . . . .
Fair value change of long-term investments . . . . . . . . . . . . . . . . . .
Loss/(gain) on deconsolidation and disposal of businesses . . . . . . . . .
Impairment loss of long-term investments and other non-current assets .
Loss/(income) on disposal of property and equipment. . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Foreign currency exchange loss/(gain), net
. . . . . . . . . . . . . . . . . .
Changes in operating assets and liabilities, net of acquisitions and

disposals:

266,575
406,827
(149)
926,740
73,395
84,177
(17,503)
56,617
—
(79,581)
172,125
(463)
(56,358)
3,727

350,569
435,627
(319,739)
687,400
51,404
—
—
16,762
—
—
37,300
968
(65,839)
(793)

462,874
413,092
(24,305)
91,497
28,086
—
—
5,974
139,250
3,274
40,000
(3,225)
(70,444)
(597)

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepayments and other assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer advances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and welfare payable . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . .

(87,769)
(9,451)
(38,522)
420,938
233,411
41,086
(4,078)
269,068
1,887,849

(260,265)
(345,300)
40,503
285,352
129,362
(13,897)
122,653
238,571
2,779,880

(261,151)
52,744
268,784
224,578
99,621
106,483
64,152
29,836
3,799,581

67,443
60,189
(3,541)
13,332
4,092
—
—
870
20,289
477
5,828
(470)
(10,264)
(87)

(38,051)
7,685
39,163
32,722
14,515
15,515
9,348
4,347
553,616

Cash flows from investing activities:
Purchase of property and equipment and intangible assets . . . . . . . . .
Cash received for disposal of property and equipment
. . . . . . . . . . .
Purchase of long-term investments . . . . . . . . . . . . . . . . . . . . . . .
Cash paid to term deposits and other advances
. . . . . . . . . . . . . . .
Proceeds from maturity of term deposits . . . . . . . . . . . . . . . . . . .
Purchase of short-term investments . . . . . . . . . . . . . . . . . . . . . .
Proceeds from maturity of short-term investments . . . . . . . . . . . . . .
Cash received for disposal of long-term investments . . . . . . . . . . . . .
Cash paid for acquisition of Anjuke, net of acquisition of cash . . . . . .
Cash paid for equity investment in Ganji
. . . . . . . . . . . . . . . . . . .
Cash paid for step-acquisition of Ganji, net of acquisition of cash . . . .
Cash paid for acquisitions of other subsidiaries, net of acquisition of

(213,116)
364
(168,741)
(181,160)
10,530
(9,701,600)
9,120,873
—
(190,868)
(806,383)
(662,722)

(121,278)
499
(467,385)
(15,824)
61,228
(18,527,200)
15,931,400
353,485
—
—
(91,867)

(183,679)
1,951
(1,792,895)
—
—
(26,461,220)
25,320,170
16,500
—
—
—

(26,763)
284
(261,233)
—
—
(3,855,522)
3,689,266
2,404
—
—
—

cash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . .
Cash received/(paid) upon disposal of businesses
Net cash used in investing activities . . . . . . . . . . . . . . . . . . . . . . .

(479)
(6,227)
(2,799,529)

(3,100)
(330,248)
(3,210,290)

(9,796)
22,004
(3,086,965)

(1,427)
3,206
(449,785)

The accompanying notes are an integral part of these consolidated financial statements.
F-9

58.com Inc.

CONSOLIDATED STATEMENTS OF CASH FLOWS – (continued)
For the Years Ended December 31, 2016, 2017 and 2018
(in thousands, except share data, unless otherwise noted)

For the Year Ended December 31,

2016

2017

2018

2018

RMB

RMB

RMB

US$
Note 2(c)

Cash flows from financing activities:

Proceeds from exercise of share options . . . . . . . . . . . . . . . . . . . . . . .

21,131

100,866

13,518

1,970

Proceeds from short-term loans . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,853,303

—

—

—

Repayment of short-term loans . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2,994,038)

(1,804,498)

(75,000)

(10,928)

Proceeds from long-term loans

. . . . . . . . . . . . . . . . . . . . . . . . . . . .

150,000

740,084

Proceeds from issuance of preference shares of a subsidiary to

Tencent

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— 1,373,558

Contribution from noncontrolling interest holders . . . . . . . . . . . . . . . . .

28,235

164,589

Cash received on behalf of a related party . . . . . . . . . . . . . . . . . . . . . .

Cash paid for acquisitions of noncontrolling interests . . . . . . . . . . . . . . .

Other financing payment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

—

—

—

— (49,811)

(7,258)

(3,523)

(4,145)

(604)

Net cash provided by financing activities

. . . . . . . . . . . . . . . . . . . . . . .

Effect of exchange rate changes on cash, cash equivalents and restricted cash . .

58,631

35,623

571,076

(82,731)

46,920

29,610

6,836

4,315

Net increase/(decrease) in cash, cash equivalents and restricted cash . . . . . . .

(817,426)

57,935

789,146

114,982

Cash, cash equivalents and restricted cash at the beginning of the year . . . . . .

3,169,823

2,352,397

2,410,332

351,197

Cash, cash equivalents and restricted cash at the end of the year . . . . . . . . . .

2,352,397

2,410,332

3,199,478

466,179

—

—

—

—

80,000

82,358

11,656

12,000

Supplemental disclosure of cash flow information:

Income tax paid, net

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Interest expense paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Supplemental disclosure of non-cash activities:

Property and equipment in accounts payable . . . . . . . . . . . . . . . . . . . .

Deemed dividend to mezzanine classified noncontrolling interests . . . . . . . .

Non-cash consideration for investment in Tujia.com International (“Tujia”) . .

3,541

74,861

36,967

15,717

79,132

Non-cash consideration for disposal of Finance Business . . . . . . . . . . . . .

—

150,908

166,800

238,589

34,764

66,336

43,877

6,393

9,001

4,434

646

89,024

132,202

19,262

—

—

—

—

—

The accompanying notes are an integral part of these consolidated financial statements.
F-10

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

1. Organization and principal activities

58.com Inc. (the “Company”), through its consolidated subsidiaries, including wholly-foreign owned
enterprises (“WFOEs”), variable interest entities (“VIEs”) and VIEs’ subsidiaries (collectively,
the
“Group”), is primarily engaged in the operation of various multi-category online classifieds platforms and
vertical listing platforms that enable local businesses and consumers to connect, share information and
conduct business in the People’s Republic of China (the “PRC” or “China”).

In 2018, the Company’s major consolidated subsidiaries, VIEs and VIEs’ subsidiaries are as follows:

Name

Wholly owned and majority owned subsidiaries of the

Company:

China Classified Network Corporation (“CCNC

Date of
incorporation or
acquisition

Place of
incorporation

Percentage of
direct or
indirect
economic
ownership

BVI”) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

January 5, 2010

British Virgin Islands

100%

China Classified Information Corporation Limited

(“CCIC HK”)

. . . . . . . . . . . . . . . . . . . . . . . .

January 18, 2010 Hong Kong

Beijing Chengshi Wanglin Information Technology

Co., Ltd. (“Wanglin”)

. . . . . . . . . . . . . . . . . . .

March 8, 2010

PRC

58 Tongcheng Information Technology Co., Ltd.

(“58 Technology”) . . . . . . . . . . . . . . . . . . . . . . March 15, 2012
March 2, 2015

Anjuke Inc. (“Anjuke”) . . . . . . . . . . . . . . . . . . . .
Ruiting Network Technology (Shanghai) Co., Ltd.

PRC
Cayman Island

(“Shanghai Ruiting”) . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . .
. . . . . . . . . . . .

58.com Holdings Inc. (“58 Holdings”)
Falcon View Technology (“Ganji”)
Beijing Yangguang Gudi Science Development Co.,

March 2, 2015
July 11, 2014
August 6, 2015

PRC
British Virgin Islands
Cayman Island

Ltd. (“Yangguang Gudi”) . . . . . . . . . . . . . . . . .

August 6, 2015

PRC

Zhuan Spirit Holdings Limited (“Zhuan Zhuan

Holding”)

. . . . . . . . . . . . . . . . . . . . . . . . . . . March 24, 2017
April 20, 2017

Cayman Island
Hong Kong

Zhuan Vision Holdings Limited (“Zhuan Vision”). . .
Tianjin Zhuanzhuan World Technology Co., Ltd

(“Tianjin Zhuanzhuan”) . . . . . . . . . . . . . . . . . .

June 21, 2017

PRC

VIEs and VIEs’ subsidiaries:
Beijing 58 Information Technology Co., Ltd.

(“Beijing 58”) . . . . . . . . . . . . . . . . . . . . . . . . . December 12, 2005 PRC
PRC
PRC

58 Co., Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Shanghai Ruijia Information Technology Co., Ltd. . .
Beijing 58 Auto Technology Co., Ltd.

July 28, 2011
March 2, 2015

(“Beijing 58 Auto”, formerly known as Beijing
Leftbrain Network Technology Co., Ltd.)

. . . . . . November 26, 2015 PRC

Beijing Shanjing Kechuang Network Technology Co.,
Ltd. (“Shanjing Kechuang”) . . . . . . . . . . . . . . .

Beijing Zhuanzhuan Spirit Technology Co., Ltd.

August 6, 2015

PRC

(“Beijing Zhuanzhuan”) . . . . . . . . . . . . . . . . . .

April 11, 2017

PRC

F-11

100%

100%

100%
100%

100%
100%
100%

100%

72.2%
72.2%

72.2%

100%
100%
100%

78.6%

100%

72.2%

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Note:

58 Daojia Inc. (“58 Home”), which was established on January 26, 2015, completed its Series A equity
financing in November 2015. As certain approval rights were granted to noncontrolling preference
shareholders and such rights were considered as substantive participating rights in accordance with
ASC 810-10, the Company deconsolidated 58 Home, its subsidiaries and VIEs upon completion of the
transaction. See Note 5 for more information.

a. Contractual arrangements with the Group’s VIEs

In order to comply with the PRC laws and regulations which prohibit or restrict foreign control of
companies involved in the provision of internet content and other restricted businesses, the Group operates
its platforms and other restricted businesses in the PRC through certain PRC domestic companies, whose
equity interests are held by certain management members of the Group (“Nominee Shareholders”). The
Group obtained control over these PRC domestic companies by entering into a series of Contractual
Arrangements with these PRC domestic companies and their respective Nominee Shareholders. These
include loan agreements, exclusive purchase option agreements, exclusive
contractual agreements
technology consulting and services agreements, intellectual property rights license agreement, equity pledge
agreements, powers of attorney, business cooperation agreements and business operation agreements. These
contractual agreements can be extended at the Group’s relevant PRC subsidiaries’ options prior to the
expiration dates. Management concludes that these PRC domestic companies are VIEs of the Group, of
which the Group is the ultimate primary beneficiary. As such, the Group consolidated the financial results
of these PRC domestic companies and their subsidiaries in the Group’s consolidated financial statements.
Refer to Note 2(a) to the consolidated financial statements for the principles of consolidation.

The following is a summary of the contractual agreements (collectively, “Contractual Agreements”)

that the Group, through its subsidiaries, entered into with the VIEs and their Nominee Shareholders:

(i) Contractual Arrangements with Beijing 58

The Company’s subsidiary Wanglin has entered into contractual arrangements with Beijing 58 and its
shareholders described below, which are referred to as the Beijing 58 Agreements. Through the Beijing 58
Agreements, the Company exercises control over the operations of Beijing 58 and receives substantially all
its economic benefits and residual returns.

Through the amended and restated exclusive business cooperation agreement between Beijing 58 and
Wanglin, Wanglin agrees to provide certain technical and business support and related consulting services
to Beijing 58 in exchange for service fees. In addition, pursuant to the amended and restated exclusive
option agreement, Beijing 58 is prohibited from declaring and paying any dividends without Wanglin’s prior
consent and Wanglin enjoys an irrevocable and exclusive option to purchase Beijing 58 shareholders’ equity
interests, to the extent permitted by the applicable PRC laws, at a nominal price from Beijing Wanglintong
Information Technology Co., Ltd. (“Beijing Wanglintong”), which is one of the shareholders of Beijing 58,
or at a specified price equal to the loan provided by Wanglin to the individual shareholders. If the lowest
price permitted under PRC laws is higher than the above price, the lowest price permitted under PRC laws
shall apply. Through the arrangements, the Company can obtain all of Beijing 58’s income and all of its
residual interests, such as undistributed earnings, either through dividend distribution or purchase of
Beijing 58’s equity interests from its existing shareholders. As a result of the contractual arrangements, the
Company consolidates Beijing 58’s financial results in its consolidated financial statements in accordance
with accounting principles generally accepted in the United States of America (“U.S. GAAP”).

F-12

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Exclusive Business Cooperation Agreement

Under the exclusive business cooperation agreement between Beijing 58 and Wanglin, as amended and
restated, Wanglin has the exclusive right to provide, among other things, technical and business support and
related consulting services to Beijing 58 and Beijing 58 agrees to accept all the advices and services provided
by Wanglin. Without Wanglin’s prior written consent, Beijing 58 is prohibited from engaging any third
party to provide any of the services under this agreement. In addition, Wanglin exclusively owns all
intellectual property rights arising from or created during the performance of this agreement. Beijing 58
agrees to pay a quarterly service fee to Wanglin at an amount determined solely by Wanglin after taking
into account factors including the complexity and difficulty of the services provided, the time consumed,
the seniority of the Wanglin employees providing services to Beijing 58, the value of services provided, the
market prices of comparable services and the operating conditions of Beijing 58. This agreement will
remain effective unless Wanglin terminates the agreement in writing or a competent governmental authority
rejects the renewal applications by either Beijing 58 or Wanglin to renew its respective business license upon
expiration. Beijing 58 is not permitted to terminate this agreement in any events unless required by
applicable laws. In 2016, 2017 and 2018, Wanglin provided technical support services to Beijing 58 and its
subsidiaries and collected service fee payments of approximately RMB41.3 million, RMB0.4 million and
RMB18.7 million, respectively.

Powers of Attorney

Pursuant to the powers of attorney, each shareholder of Beijing 58 irrevocably appointed Wanglin as
the attorney-in-fact to act on their behalf on all matters pertaining to Beijing 58 and to exercise all of their
rights as a shareholder of Beijing 58, including but not limited to attend shareholders’ meetings, vote on
their behalf on all matters of Beijing 58 requiring shareholders’ approval under the PRC laws and
regulations and the articles of association of Beijing 58, and designate and appoint directors and senior
management members. Wanglin may authorize or assign its rights under this appointment to any other
persons or entities at its sole discretion without prior notice to the shareholders of Beijing 58. Each power
of attorney will remain in force until the shareholder ceases to hold any equity interests in Beijing 58.

Equity Interest Pledge Agreements

Under the equity interest pledge agreements among Wanglin, Beijing 58 and the shareholders of
Beijing 58, as amended and restated, the shareholders pledged all of their equity interests in Beijing 58 to
Wanglin to guarantee Beijing 58’s and Beijing 58’s shareholders’ performance of their obligations under the
contractual arrangements including but not limited to the payments due to Wanglin for services provided. If
Beijing 58 or any of Beijing 58’s shareholders breaches its contractual obligations under the contractual
arrangements, Wanglin, as the pledgee, will be entitled to certain rights and entitlements, including receiving
proceeds from the auction or sale of the whole or part of the pledged equity interests of Beijing 58 in
accordance with the legal procedures. Wanglin has the right to receive dividends generated by the pledged
equity interests during the term of the pledge. If any events of default as provided in the contractual
arrangements occur, Wanglin, as the pledgee, will be entitled to dispose the pledged equity interests in
accordance with the PRC laws and regulations. The pledge will become effective on the date when the
pledge of equity interests contemplated in these agreements are registered with the relevant local
administration for industry and commerce and will remain binding until Beijing 58 and its shareholders
discharge all their obligations under the contractual arrangements. These equity interest pledge agreements
were registered with Chaoyang Branch of Beijing Administration for Industry and Commerce in July 2013.

Exclusive Option Agreements

Under the exclusive option agreements among Wanglin, Beijing 58 and each of the shareholders of
Beijing 58, as amended and restated, irrevocably granted Wanglin or its designated representative(s) an
exclusive option to purchase all or part of his, her or its equity interests in Beijing 58 to the extent permitted

F-13

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

under PRC law. In addition, Wanglin has the option to acquire all the equity interests of Beijing 58 for
either a nominal price from Beijing Wanglintong, or at a specified price equal to the loan provided by
Wanglin to the individual shareholders. If the lowest price permitted under the PRC laws is higher than the
above price, the lowest price permitted under the PRC laws shall apply. Wanglin and its designated
representative(s) have sole discretion as to when to exercise such options, either in part or in full. Without
Wanglin’s prior written consent, Beijing 58’s shareholders shall not transfer, donate, pledge, or dispose any
equity interests in Beijing 58. These agreements will remain effective until all equity interests held in Beijing
58 by the Beijing 58’s shareholders are transferred or assigned to Wanglin or Wanglin’s designated
representatives. At the moment, the Company cannot exercise the exclusive option to purchase the current
shareholders’ equity interests in Beijing 58 due to the PRC regulatory restrictions on foreign ownership in
the value-added telecommunications services and internet content services. The Company intends to
exercise such option once China opens up these industries to foreign investment.

Loan Agreements

Pursuant to the loan agreements between Wanglin and each individual shareholder of Beijing 58,
Wanglin provided interest-free loans with an aggregate amount of approximately RMB7.8 million to the
individual shareholders of Wanglin for the sole purpose of funding the capital of Beijing 58. The loans can
be repaid by transferring the individual shareholders’ equity interests in Beijing 58 to Wanglin or its
designated person pursuant to Exclusive Option Agreements. The term of each loan agreement is ten years
from the date of the agreement, expiring on December 1, 2021 and can be extended with the written
consent of both parties before expiration.

(ii) Contractual Arrangements with Shanjing Kechuang

Ganji, through its PRC subsidiary, Yangguang Gudi, has entered into contractual arrangements with
Shanjing Kechuang and its shareholders with terms substantially similar to those under the Beijing 58
Agreements, which are referred to as the Shanjing Kechuang Agreements. Through the Shanjing Kechuang
Agreements, Ganji exercises control over the operations of Shanjing Kechuang and receives substantially all
its economic benefits and residual returns. Through the exclusive business cooperation agreement between
Yangguang Gudi and Shanjing Kechuang, Yangguang Gudi agrees to provide certain technical and
business support and related consulting services to Shanjing Kechuang in exchange for service fees. In
addition, pursuant to the exclusive option agreements, Shanjing Kechuang is prohibited from declaring and
paying any dividends without Yangguang Gudi’s prior consent and Yangguang Gudi enjoys an irrevocable
and exclusive option to purchase Shanjing Kechuang shareholders’ equity interests, to the extent permitted
by the applicable PRC laws, at a specified price equal to the loan amount provided by Yangguang Gudi to
the shareholders. If the lowest price permitted under PRC law is higher than the above price, the lowest
price permitted under the PRC laws shall apply. Through these arrangements, Ganji can obtain all of the
income and the interests of Shanjing Kechuang, such as undistributed earnings, either through dividend
distributions or purchase of equity interests of Shanjing Kechuang from its existing shareholders. As a
result of the contractual arrangements, the Company, through Ganji, consolidates the financial results of
Shanjing Kechuang in its consolidated financial statements in accordance with U.S. GAAP.

In January 2018, Haoyong Yang, Chunyan Guo and Yang Liu, who previously held 0.3%, 20% and
30.7% equity interests in Shanjing Kechuang transferred all their equity interests to 58 Co., Ltd, a wholly
owned subsidiary of Beijing 58. Subsequent to the share transfer, Shanjing Kechuang is 100% owned by
58 Co., Ltd.

(iii) Contractual Arrangements with Beijing Zhuanzhuan

Zhuan Zhuan Holding, through its PRC subsidiary, Tianjin Zhuanzhuan, has entered into contractual
arrangements with Beijing Zhuanzhuan and its shareholders with terms substantially similar to those under
the Beijing 58 Agreements, which was referred to as the Beijing Zhuanzhuan Agreements. Through the

F-14

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Beijing Zhuanzhuan Agreements, Tianjin Zhuanzhuan exercises control over the operations of Beijing
Zhuanzhuan and receives substantially all its economic benefits and residual returns. Through the exclusive
business cooperation agreement between Tianjin Zhuanzhuan and Beijing Zhuanzhuan, Tianjin
Zhuanzhuan agrees to provide certain technical and business support and related consulting services to
Beijing Zhuanzhuan in exchange for service fees. In addition, pursuant to the exclusive option agreements,
Beijing Zhuanzhuan is prohibited from declaring and paying any dividends without Tianjin Zhuanzhuan’s
prior consent and Tianjin Zhuanzhuan enjoys an irrevocable and exclusive option to purchase Beijing
Zhuanzhuan shareholders’ equity interests, to the extent permitted by applicable PRC laws, at a purchase
price of RMB10 Yuan. If the lowest price permitted under PRC law is higher than the above price, the
lowest price permitted under PRC law shall apply. Through these arrangements, Zhuan Zhuan Holding can
obtain all of the income and the residual interests of Beijing Zhuanzhuan, such as undistributed earnings,
either through dividend distributions or purchase of equity interests of Beijing Zhuanzhuan from its
existing shareholders. As a result of the contractual arrangements, the Group, through Zhuan Zhuan
Holding, consolidates the financial results of Beijing Zhuanzhuan in the Group’s consolidated financial
statements in accordance with U.S. GAAP.

b. Risks in Relation to the VIE Structure

It is possible that the Group’s operations of certain of its businesses through the VIEs could be found
by the PRC authorities to be in violation of the PRC laws and regulations prohibiting or restricting foreign
ownership of companies that engage in such operations and businesses. While the Group’s management
considers the possibility of such a finding by PRC regulatory authorities under current PRC law and
regulations to be remote, on January 19, 2015, the Ministry of Commerce of the PRC (the “MOFCOM”)
released on its Website for public comment a proposed PRC law (the “Draft FIE Law”) that appears to
include VIEs within the scope of entities that could be considered to be foreign invested enterprises (or
“FIEs”) that would be subject to restrictions under the existing PRC laws and regulations on foreign
investments in certain categories of industries. Specifically, the Draft FIE Law introduces the concept of
“actual control” for determining whether an entity is considered to be an FIE. In addition to control
through direct or indirect ownership or equity, the Draft FIE Law includes control through contractual
arrangements within the definition of “actual control.” If the Draft FIE Law is passed by the People’s
Congress of the PRC and becomes effective in its current form, these provisions regarding control through
contractual arrangements construed to apply to the Group’s VIE arrangements may cause the Group’s
VIEs to become explicitly subject to the current restrictions on foreign investments in certain categories of
industries. The Draft FIE Law includes provisions that would exempt from the definition of foreign
invested enterprises entities where the ultimate controlling shareholders are either entities organized under
the PRC laws or individuals who are PRC citizens. The Draft FIE Law is silent as to what type of
enforcement actions might be taken against existing VIEs that operate in restricted or prohibited industries
and are not controlled by entities organized under PRC law or individuals who are PRC citizens. If the PRC
authorities find out that the Group’s operations of certain of its operations and businesses through the
VIEs are prohibited under the existing laws and regulations or under the Draft FIE Law assuming it
becomes effective, the regulatory authorities with jurisdiction over the licensing and operations of such
operations and businesses may have broad discretion in dealing with such violations, including levying fines,
confiscating the Group’s income, revoking the businesses or operating licenses of the affected businesses,
requiring the Group to restructure its ownership structure or operations, or requiring the Group to
discontinue any or all portion of its operations. In March 2019, a new draft of Foreign Investment Law (the
“New Draft FIE Law”) was submitted to the National People’s Congress for review and was approved on
March 15, 2019, which will come into effect from January 1, 2020. The approved Foreign Investment Law
(the “FIE Law”) does not touch upon the relevant concepts and regulatory regimes that were historically
suggested for the regulation of VIE structures, and thus this regulatory topic remains unclear under FIE
Law. Since the FIE Law is new, there are substantial uncertainties exist with respect to its implementation
and interpretation and it is also possible that variable interest entities will be deemed as FIEs and be subject

F-15

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

to restrictions in the future. Such restrictions may cause interruptions to our operations, products and
services and may incur additional compliance cost, which may in turn materially and adversely affect our
business, financial condition and results of operations. Any of these actions could cause significant
disruption to the Group’s business operations, and have severe adverse impacts on the Group’s cash flows,
financial position and operating performance.

In addition, if the legal structure and contractual arrangements were found to be in violation of any

other existing PRC laws and regulations, the PRC government could:

•

•

•

•

•

•

•

revoke the Group’s business and operating licenses;

require the Group to discontinue or restrict operations;

restrict the Group’s right to collect revenues;

block the Group’s platforms;

require the Group to restructure the operations in such a way as to compel the Group to establish
a new enterprise, re-apply for the necessary licenses or relocate its businesses, staff and assets;

impose additional conditions or requirements with which the Group may not be able to comply;
or

take other regulatory or enforcement actions against the Group that could be harmful to the
Group’s businesses.

The imposition of any of these penalties may result in a material and adverse effect on the Group’s
ability to conduct the Group’s businesses. In addition, if the imposition of any of these penalties causes the
Group to lose the right to direct the activities of any of the VIEs (through its equity interests in its
subsidiaries) or the right to receive their economic benefits, the Group will no longer be able to consolidate
the relevant VIE and its subsidiaries, if any. In the opinion of management, the likelihood of loss in respect
of the Group’s current ownership structure or the contractual arrangements with its VIEs is remote.

There is no VIE for which the Company has variable interests but is not the primary beneficiary.

F-16

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

As of December 31, 2018, the aggregate accumulated losses of

the Group’s VIEs and VIEs’
subsidiaries were approximately RMB1.8 billion, which has been included in the consolidated financial
statements. The following financial statement amounts and balances of the Group’s VIEs and VIEs’
subsidiaries were included in the accompanying consolidated financial statements as of December 31, 2017
and 2018 and for the three years ended December 31, 2016, 2017 and 2018:

As of December 31,

2017

RMB

2018

RMB

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

320,493

1,201,368

Short-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,679,516

1,162,694

Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prepayments and other current assets

. . . . . . . . . . . . . . . . . . . . . . .

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term investments
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Intangible assets, net and goodwill . . . . . . . . . . . . . . . . . . . . . . . . . .
Long-term prepayments and other non-current assets . . . . . . . . . . . .

409,759

477,308

111,962
193,867
15,808,421
224,671

437,985

659,454

140,600
1,703,968
15,634,421
52,364

Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

19,225,997

20,992,854

Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer advances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Taxes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Salary and welfare payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inter-company payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other current liabilities . . . . . . . . . . . . . . . . . .
Deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

171,306
872,148
288,953
53,629
233,692
2,147,993
190,498
282,603

297,774
803,140
239,622
35,583
295,430
4,326,185
312,681
246,858

Total liabilities

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4,240,822

6,557,273

For the year ended December 31,

2016

RMB

2017

RMB

2018

RMB

Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net income/(loss)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash provided by operating activities . . . . . . . . . . . . .
Net cash used in investing activities . . . . . . . . . . . . . . . . .
Net cash provided by financing activities . . . . . . . . . . . . .

2,459,689
(457,054)
396,925
(446,062)
28,235

4,086,645
649,831
1,272,425
(1,449,482)
3,485

4,244,322
(603,099)
2,201,663
(1,402,912)
80,000

Under the contractual arrangements with each of the VIEs and through their respective equity
interests in their subsidiaries, the Group has the power to direct the activities of the VIEs and the VIEs’
subsidiaries and the transfer of assets out of the VIEs and the VIEs’ subsidiaries. Therefore, the Group
considers that no asset of the VIEs and the VIEs’ subsidiaries can be used only to settle their obligations.
As the consolidated VIEs and VIEs’ subsidiaries are incorporated as limited liability companies under the
PRC Company Law, the creditors of the liabilities of the consolidated VIEs and the VIEs’ subsidiaries do
not have recourse to the general credit of the Company.

F-17

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

The Group believes that the contractual arrangements among each of the VIEs, their respective
shareholders and relevant WFOE are in compliance with the PRC laws and are legally enforceable.
However, uncertainties in the PRC legal system could limit the Company’s ability to enforce these
contractual arrangements and if the shareholders of VIEs were to reduce their interests in the Company,
their interests may diverge from that of the Company and that may potentially increase the risk that they
would seek to act contrary to the contractual terms.

The Company’s ability to control the VIEs also depends on the power of attorney and that the WFOEs
have to vote on all matters requiring shareholder approval in the VIEs. As noted above, the Company
believes this power of attorney is legally enforceable but may not be as effective as direct equity ownership.

Currently there is no contractual arrangement that could require the Company to provide additional
financial support to VIEs. As the Company is conducting its businesses mainly through VIEs, the Company
may provide such support on a discretionary basis in the future, which could expose the Company to a loss.

c. Liquidity

The Group’s principal sources of liquidity are cash and cash equivalents, short-term investments, and
cash flows generated from its operations. Cash equivalents mainly consist of time deposits with original
maturities of three months or less, and highly liquid investments that are readily convertible to known
amounts of cash. Short-term investments comprise investment instruments issued by commercial banks in
mainland China, with variable interest rates indexed to the performances of underlying assets and maturity
dates within one year.

As of December 31, 2018, the Group had cash and cash equivalents and short-term investments of
approximately RMB7.0 billion, and the Group’s working capital was RMB2.2 billion. Net cash provided by
the Group’s operating activities were RMB1.9 billion, RMB2.8 billion and RMB3.8 billion, respectively, for
the years ended December 31, 2016, 2017 and 2018.

The Group regularly monitors current and expected liquidity requirements to ensure that it maintains
sufficient cash balances and adequate credit facilities to meet its liquidity requirements in the short and long
term. The Group has adopted Accounting Standards Update (“ASU”) No. 2014-15 “Presentation of
Financial Statements – Going Concern” which addresses management’s responsibility to evaluate whether
there is a substantial doubt about an entity’s ability to continue as a going concern and to provide related
footnote disclosures if
the substantial doubt exists. Based on the Group’s operating plan without
considering any mitigating plan as discussed in ASU No. 2014-15, or any guarantee by related party, the
management is of the opinion that, the Group’s current cash and cash equivalents and anticipated cash flow
from operations provide sufficient funds to meet the working capital requirements to fund planned
operations and other commitments for at least the next twelve months from the date the consolidated
financial statements for the year ended December 31, 2018 are issued. As a result, the consolidated financial
statements of the Group for the year ended December 31, 2018 have been prepared on a going concern
basis.

2. Principal accounting policies

(a) Principles of consolidation

The consolidated financial statements of

the Group have been prepared in accordance with
U.S. GAAP. The consolidated financial statements include the financial statements of the Company, its
subsidiaries, the VIEs and VIEs’ subsidiaries for which the Company is the ultimate primary beneficiary.

Subsidiaries are those entities in which the Company, directly or indirectly, controls more than one half
of the voting power; or has the power to govern the financial and operating policies, to appoint or remove
the majority of the members of the board of directors, or to cast a majority of votes at the meeting of
directors.

F-18

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

A VIE is an entity in which the Company or its subsidiary, through contractual arrangements, bears
the risks of, and enjoys the rewards normally associated with, ownership of the entity, and therefore the
Company or its subsidiary is the primary beneficiary of the entity.

All significant transactions and balances among the Company, its subsidiaries, the VIEs and VIEs’
subsidiaries have been eliminated upon consolidation. The results of subsidiaries and VIEs acquired or
disposed of during the year are recorded in the consolidated statement of comprehensive income/(loss)
from the effective dates of acquisition or up to the effective dates of disposal, as appropriate.

The Company deconsolidates its subsidiaries in accordance with ASC 810-10-40-4 as of the dates the

Company ceases to have controlling financial interests in the subsidiaries.

The Company accounts for the deconsolidation of its subsidiaries by recognizing a gain or loss in net
income/(loss) attributable to the Company in accordance with ASC 810-10-40-5. This gain or loss is
measured at the date the subsidiaries are deconsolidated as the difference between (a) the aggregate of the
fair values of any consideration received, the fair values of any retained noncontrolling interests in the
subsidiaries being deconsolidated, and the carrying amounts of any noncontrolling interests in the
subsidiaries being deconsolidated,
including any accumulated other comprehensive income/(loss)
attributable to the noncontrolling interests, and (b) the carrying amounts of the assets and liabilities of the
subsidiaries being deconsolidated.

(b) Use of estimates

The preparation of the Group’s consolidated financial statements in conformity with the U.S. GAAP
requires management to make estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities. Actual results could differ materially from those
estimates. Significant accounting estimates reflected in the Group’s consolidated financial statements mainly
include revenue recognition, the determination of the fair value of identifiable assets and liabilities acquired
through business combination,
the
determination of the fair value of mezzanine equity, the determination of fair value of noncontrolling
interests, the valuation allowance of deferred tax assets, the determination of uncertain tax position, the
long-lived assets and the
valuation and recognition of
determination of the estimated useful lives of property and equipment and intangible assets.

share-based compensation,

long-term investments,

the determination of

the fair value of

impairment of

(c) Functional Currency and Foreign Currency Translation

The functional currency of the Company and its subsidiaries incorporated outside of the PRC is the
United States dollar (“US$”), while the functional currency of the PRC entities in the Group is Chinese
Renminbi
(“RMB”) as determined based on ASC 830, “Foreign Currency Matters”. Effective
December 31, 2016, the Group changed its reporting currency from US$ to RMB. Assets and liabilities are
translated at the exchange rates on the balance sheet date, equity amounts are translated at historical
exchange rates, and revenues, expenses, gains and losses are translated using the average rate for the periods.
Translation adjustments arising from these are reported as foreign currency translation adjustments and are
shown as a component of other comprehensive income/(loss) in the consolidated statement of changes in
shareholders’ equity. For the year ended December 31, 2016, foreign currency translation loss, net of nil tax
was RMB76.0 million. For the years ended December 31, 2017 and 2018 foreign currency translation
income, net of nil tax was RMB82.9 million and RMB15.5 million, respectively.

Foreign currency transactions denominated in currencies other than the functional currencies are
translated into the functional currencies using the exchange rates prevailing at the dates of the transactions.
Monetary assets and liabilities denominated in foreign currencies are translated into the functional
currencies using the applicable exchange rates at the balance sheet dates. The resulting exchange differences

F-19

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

are included in the consolidated statements of comprehensive income/(loss). Foreign currency exchange loss
was RMB3.7 million for the year ended December 31, 2016. Foreign currency exchange gain was
RMB0.8 million and RMB0.6 million for the year ended December 31, 2017 and 2018, respectively.

For the convenience of the reader, translations of amounts from RMB into US$ were calculated at the
exchange rate of RMB6.8632 per US$1.00, the middle rate on December 31, 2018, the last business day in
the year ended December 31, 2018, as published on the website of the State Administration of Foreign
Exchange of the PRC. No representation is made that the RMB amounts could have been, or could be
converted into US$ at such rate.

(d) Cash and cash equivalents

Cash and cash equivalents represent cash on hand, demand deposits and highly liquid investments
placed with banks or other financial institutions, which are unrestricted as to withdrawal or use, and which
have original maturities of three months or less and are readily convertible to known amounts of cash.

The following table sets forth a breakdown of the Group’s cash and cash equivalents by currency

denomination, jurisdiction and geographical location as of December 31, 2017 and 2018:

US$ in thousands

RMB in thousands

USA

Hong
Kong

China
Non VIE

China
VIE

Total

USA

Hong
Kong

China
Non VIE

China
VIE

Total

RMB in
thousands

Total
translated to
RMB

December 31, 2017 . . . .

December 31, 2018 . . . .

3

3

143,357

122,704

4,525

2,534

4

4

147,889

125,245

271

272

153

128

237,756

320,465

558,645

1,524,982

326,156

1,201,340

1,527,896

2,387,478

(e) Restricted cash-current and restricted cash-non-current

Cash that is legally restricted from withdrawal and pledged as collateral with commercial banks for the
Group’s bank loans is reported separately on the face of the Group’s consolidated balance sheets. In
accordance with ASU No. 2016-18, the amounts generally described as restricted cash and restricted cash
equivalents are included in the total cash, cash equivalents and restricted cash balances in the consolidated
statements of cash flows.

Cash that is legally restricted from withdrawal amounted to RMB86.0 million and RMB15.7 million
was included in the balance of restricted cash-current in the Group’s consolidated balance sheets as of
December 31, 2017 and 2018, respectively. Cash pledged with commercial banks for the Group’s bank loans
amounted to RMB7.4 million and RMB796.3 million was included in the balance of restricted cash-current
in the Group’s consolidated balance sheets as of December 31, 2017 and December 31, 2018, respectively.
Cash pledged with commercial banks for the Group’s bank loans amounted to RMB792.0 million and
RMB nil were included in the balance of restricted cash-non-current in the Group’s consolidated balance
sheets as of December 31, 2017 and 2018, respectively.

(f) Term deposits

Term deposits represent time deposits placed with banks with original maturities of more than
three months to up to one year. Interest earned is recorded as interest income in the consolidated statements
of comprehensive income/(loss) during the periods presented.

(g) Short-term investments

Short-term investments include investments in variable rate financial instruments which primarily
consists of wealth management products with variable interest rates or principal non-guaranteed which
were purchased from commercial banks and other financial institutions.

F-20

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

The Group carries these investments at fair value. Changes in the fair value are reflected in the
consolidated statements of comprehensive income/(loss) as investment income/(loss), net. Fair value is
estimated based on quoted prices of similar products provided by banks at the end of each period. The
Group classifies the valuation techniques that use these inputs as Level 2 of fair value measurements. Please
see Note 20 for additional information.

Variable-rate financial instruments are recorded at fair values based on the judgment that expected
return will be obtained upon maturity. As of December 31, 2017 and 2018, the Group has short-term
investments of RMB3.4 billion and RMB4.6 billion, respectively.

(h) Accounts receivable, net

Accounts receivable, net mainly represent amounts due from customers and online payment channels
and are recorded net of allowance for doubtful account. The carrying values of accounts receivable are
reduced by allowances that reflects the Group’s best estimate of the amounts that will not be collected. The
Group makes estimations for the collectability of accounts receivable considering many factors including
but not limited to reviewing accounts receivable balances, historical bad debt rates, accounts aging,
repayment patterns, customer credit worthiness, financial conditions of the customers and industry trend
analysis. An accounts receivable is written off after all collection effort has ceased. The Group recognized
RMB11.6 million and RMB4.9 million allowance for doubtful accounts for the years ended December 31,
2017 and 2018, respectively.

(i) Property and equipment, net

Property and equipment are stated at cost less accumulated depreciation and impairment. Property
and equipment are depreciated over the estimated useful lives on a straight-line basis. The estimated useful
lives are as follows:

Buildings
Computers and equipment
Motor vehicles
Furniture and fixtures
Software
Leasehold improvements

30 – 50 years
3 – 5 years
4 – 5 years
5 years
3 – 5 years
Over the shorter of lease terms or
the estimated useful lives of assets

Expenditures for maintenance and repairs are expensed as incurred. The gains or losses on the disposal
of property and equipment are the differences between the net sales proceeds and the carrying amounts of
the relevant assets and are recognized in the consolidated statements of comprehensive income/(loss).

(j)

Intangible assets, net

Intangible assets acquired through business acquisitions are recognized as assets separated from
goodwill if they satisfy either the “contractual-legal” or “separability” criterion. Intangible assets purchased
are recognized and measured at fair value upon acquisition.

F-21

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Intangible assets with finite lives are carried at cost less accumulated amortization. Separately
identifiable intangible assets that have determinable lives continue to be amortized over their estimated
useful lives using the straight-line method as follows:

Customer relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 – 3 years

Domain names and trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9 – 10 years

Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

4 – 5 years

Licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

10 years

Intangible assets with infinite lives are evaluated to determine the fair value annually. An impairment
loss is recognized if the carrying amount exceeds the fair value. Separately identifiable intangible assets to
be held and used are reviewed for impairment whenever events or changes in circumstances indicate that the
carrying amounts of such assets may not be recoverable. Determination of recoverability is based on an
estimate of undiscounted future cash flows resulting from the use of the asset and its eventual disposition.
Measurement of any impairment loss for identifiable intangible assets is based on the amounts by which the
carrying amounts of the assets exceed the fair values of the assets.

(k) Land use rights, net

Land use rights are carried at cost less accumulated amortization. Amortization is provided to write off
the cost of lease prepayments on a straight-line basis over the period of the shorter of estimated useful lives
which are generally 50 years or the terms of the land use rights purchase agreements.

(l) Goodwill

Goodwill represents the excess of the purchase price over fair value of the identifiable assets and

liabilities acquired in a business combination.

Goodwill is not depreciated or amortized but is tested for impairment on an annual basis as of
December 31 and in between annual tests when an event occurs or circumstances change that could indicate
that the asset might be impaired. In accordance with the FASB guidance on Testing of Goodwill for
Impairment, the Company first has the option to assess qualitative factors to determine whether it is more
likely than not that the fair value of a reporting unit is less than its carrying amount. If the Company
decides, as a result of its qualitative assessment, that it is more likely than not that the fair value of a
reporting unit is less than its carrying amount, the quantitative impairment test is mandatory. Otherwise, no
further testing is required. The quantitative impairment test consists of a comparison of the fair value of
each reporting unit with its carrying amount, including goodwill. If the carrying amount of the reporting
unit exceeds its fair value, an impairment loss equal to the difference between the implied fair value of the
reporting unit’s goodwill and the carrying amount of goodwill will be recorded. Application of a goodwill
impairment test requires significant management judgment, including the identification of reporting units,
assigning assets and liabilities to reporting units, assigning goodwill to reporting units, and determining the
fair value of each reporting unit. The judgment in estimating the fair value of reporting units includes
estimating future cash flows, determining appropriate discount rates and making other assumptions.
Changes in these estimates and assumptions could materially affect the determination of fair value for each
reporting unit. The Group performs goodwill impairment testing at the reporting unit level on December 31
annually. No impairment of goodwill was recognized for the years ended December 31, 2016, 2017 and
2018, respectively.

(m) Long-term investments

(i) Equity Investments Accounted for Using the Equity Method

In accordance with ASC 323 Investment-Equity Method and Joint Ventures, the Group applies the
equity method of accounting to equity investments, in common stock or in-substance common stock, over

F-22

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

which it has significant influence but does not own a majority equity interests or otherwise control. Under
the equity method, the Group initially records its investment at cost. The difference between the cost of the
equity investment and the amount of the underlying equity in the net assets of the equity investee is
recognized as equity method goodwill or as an intangible asset as appropriate. The Group subsequently
adjusts the carrying amount of the investment to recognize the Group’s proportionate share of each equity
investee’s net income or loss into consolidated statements of comprehensive income/(loss) after the date of
acquisition. The Group will discontinue applying equity method if the carrying amount of an investment
(and additional financial supports to the investee, if any) has been reduced to zero.

When the Group’s investment in common stock has been reduced to zero and it has other investments
in the investee, the Group continues to record its share of income or loss in the equity investees in its
consolidated statements of comprehensive income/(loss), to the extent of and as an adjustment to the
adjusted basis of the other investments in the investee. The order in which those equity method income or
loss should be applied to the other investments shall follow the seniority of the other investments (that is,
priority in liquidation). In such instances, the Group recognizes investee income or loss based on the
ownership level of the particular investee security or loan/advance held by the Group.

An investment in in-substance common stock is an investment that has risk and reward characteristics
that are substantially similar to that entity’s common stock. The Group considers subordination, risks and
rewards of ownership and obligation to transfer value when determining whether an investment in an entity
is substantially similar to one in that entity’s common stock.

The equity method investments are subject to periodic testing for other-than-temporary impairment,
by considering factors including, but not limited to, stock prices of public companies in which the Group
has an equity investment, current economic and market conditions, operating performance of the investees
such as current earnings trends and undiscounted cash flows, and other company-specific information, such
as recent financing rounds. The fair value determination, particularly for investments in privately-held
companies whose revenue model is still evolving, requires significant judgment to determine appropriate
estimates and assumptions. Changes in these estimates and assumptions could affect the calculation of the
fair value of
is
other-than-temporary. If any impairment is considered other-than-temporary, the Group will write down
to its fair value and take the corresponding charge to the consolidated statements of
the asset
comprehensive income/(loss). No impairment was recorded for equity method investments for the years
ended December 31, 2016, 2017 and 2018.

the investments and the determination of whether any identified impairment

(ii) Equity Investment with Readily Determinable Fair Values

Due to the adoption of ASU No. 2016-01, Recognition and Measurement of Financial Assets and
Financial Liabilities (“ASU 2016-01”), on January 1, 2018, all equity investments in unconsolidated entities
(other than those accounted for using the equity method of accounting) will generally be measured at fair
value through the consolidated statements of comprehensive income/(loss). There will no longer be an
available-for-sale classification (changes in fair value previously reported in other comprehensive income)
for equity securities with readily determinable fair values.

Equity investments with readily determinable fair values are valued using the market approach based
on the quoted prices in active markets at the reporting dates. The Group classifies the valuation techniques
that use these inputs as Level 1 of fair value measurements.

(iii) Equity Investments without Readily Determinable Fair Values

Prior to adopting ASU 2016-01 on January 1, 2018, for those investments over which the Group does
not have significant influence and without readily determinable fair value, the Group carried the investment
at cost and only adjusted for other-than-temporary declines in fair value and distributions of earnings that
exceed the Group’s share of earnings.

F-23

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Based on ASU 2016-01, the Group will be able to elect to record equity investments without readily
determinable fair values and not accounted for by the equity method either at fair value with changes in fair
value recognized in net income or at cost less impairment, adjusted for subsequent observable price changes
(“measurement alternative”). An election to measure an equity security shall be made for each investment
separately. If the Group elects to use this measurement alternative method, the Group should report
changes in the carrying value of the equity investments in current earnings whenever there are observable
price changes in orderly transactions for the identical or similar investment of the same issuer.

For each reporting period, the Group would make a qualitative assessment considering impairment
indicators to evaluate whether the equity investment without a readily determinable fair value is impaired.
Impairment indicators that the Group considers include, but are not limited to, 1) a significant
deterioration in the earnings performance, credit rating, asset quality, or business prospects of the investee,
2) a significant adverse change in the regulatory, economic, or technological environment of the investee,
3) a significant adverse change in the general market condition of either the geographical area or the
industry in which the investee operates, 4) a bona fide offer to purchase, an offer by the investee to sell, or a
completed auction process for the same or similar investment for an amount less than the carrying amount
of that investment, and 5) factors that raise significant concerns about the investee’s ability to continue as a
going concern, such as negative cash flows from operations, working capital deficiencies, or noncompliance
with statutory capital requirements or debt covenants.

When indicators of impairment exist, the Group prepares quantitative assessments of the fair value of
the equity investments using both the market and income approaches which require judgment and the use
of estimates, including discount rates, investee revenues and costs, and comparable market data of private
and public companies, among others. When the assessment indicates that an impairment exists, the Group
will include an impairment loss in net income equal to the difference between the fair value of the
investment and its carrying amount.

Because the investees’ operation metrics did not meet

the Group recorded
RMB142.1 million, RMB37.3 million for the cost method investments for the years ended December 31,
2016 and 2017, respectively. The Group recorded RMB40.0 million impairments for investments accounted
for under the cost less impairment adjusted for subsequent observable price changes method for the year
ended December 31, 2018. The impairment was recorded in “investment income/(loss), net” in the Group’s
consolidated statements of comprehensive income/(loss).

the expectations,

(iv) Non-marketable equity security held by an investment company within the Group

In accordance with ASC 946-320 Financial Services — Investment Companies, Investments — Debt
and Equity Securities, the Company accounts for long-term equity investments in unlisted companies held
by consolidated investment companies at fair value. These investments were initially recorded at their
transaction price net of
these investments are re-measured
periodically in accordance with ASC 820.

if any. Fair value of

transaction costs,

(n)

Impairment of other long-lived assets

In accordance with ASC 360-10-35, the Group’s other long-lived assets are reviewed for impairment
whenever events or changes in circumstances indicate that the carrying amount of an asset may not be
recoverable. Recoverability of assets to be held and used is evaluated by a comparison of the carrying
amount of assets to future undiscounted net cash flows expected to be generated by the assets. Such assets
are considered to be impaired if the sum of the expected undiscounted cash flow is less than the carrying
amount of the assets. The impairment to be recognized is measured by the amount by which the carrying
amounts of the assets exceed the fair value of the assets. Impairment charges of other long-lived assets of
RMB30.0 million, RMB nil and RMB nil were recognized for the years ended December 31, 2016, 2017
and 2018, respectively.

F-24

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

(o) Fair value

Accounting guidance defines fair value as the price that would be received from selling an asset or paid
to transfer a liability in an orderly transaction between market participants at the measurement date. When
determining the fair value measurements for assets and liabilities required or permitted to be recorded at
fair value, the Group considers the principal or most advantageous market in which it would transact and it
considers assumptions that market participants would use when pricing the asset or liability.

Accounting guidance establishes a fair value hierarchy that requires an entity to maximize the use of
observable inputs and minimize the use of unobservable inputs when measuring fair value. A financial
instrument’s categorization within the fair value hierarchy is based upon the lowest level of input that is
significant to the fair value measurement. Accounting guidance establishes three levels of inputs that may
be used to measure fair value:

Level 1 — Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in
active markets

Level 2 — Include other inputs that are directly or indirectly observable in the marketplace

Level 3 — Unobservable inputs which are supported by little or no market activity

The Group measures the fair value of assets and liabilities by two main approaches: (1) market
approach and (2) income approach. The market approach uses prices and other relevant information
generated from market transactions involving identical or comparable assets or liabilities. The income
approach uses valuation techniques to convert future amounts to a single present value amount. The
measurement is based on the value indicated by current market expectations about those future amounts.

The Group’s financial instruments mainly include cash and cash equivalents, restricted cash, term
deposits, short-term investments, accounts receivable, certain long-term investments, accounts payable. The
carrying value of the Company’s accounts receivable and accounts payable approximates their fair value
because of their short maturities. Investments under the measurement alternative method and equity
method are reviewed periodically for impairment using fair value measurement which requires significant
unobservable inputs (Level 3). Intangible assets, goodwill and fixed assets are marked to fair value when an
impairment charge is recognized. Please see Note 20 for additional information.

(p) Customer advances and deferred revenues

In most cases, our customers pay in advance to purchase membership services and online marketing
services. The cash proceeds received from customers are initially recorded as customer advances. When a
specific service is selected and activated, the amount related to the service is transferred to deferred
revenues.

(q) Revenue recognition

The Group adopted ASC 606, Revenue from Contracts with Customers (“ASC 606”), from January 1,
2018, applying the modified retrospective method to those contracts which were not completed as of
January 1, 2018. Accordingly, revenues for the year ended December 31, 2018 were presented under ASC
606, while revenues for the year ended December 31, 2016 and 2017 were not adjusted and continued to be
reported under ASC 605. The adoption had no material impact on the Group’s accumulated deficit as of
January 1, 2018 and the Group’s consolidated financial statements for the year ended December 31, 2018.

The Group generates revenues primarily from membership and online marketing services. The Group
sells its services through its direct sales teams, third party sales agencies and online self-serve channels.
Under ASC 606, revenues are recognized when control of the promised goods or services is transferred to
the Group’s customers, in an amount of consideration the Group expects to be entitled to in exchange for
those goods or services.

F-25

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

The Group determines revenue recognition through the following steps:

•

•

•

•

•

identification of the contract, or contracts, with a customer;

identification of the performance obligations in the contract;

determination of the transaction price;

allocation of the transaction price to the performance obligations in the contract; and

recognition of revenue when, or as, we satisfy a performance obligation.

The Group’s revenues have been subject to value added tax (“VAT”). To record VAT payable, the
Group uses the net presentation method, which presents the difference between the output VAT on goods
sold or taxable services and the available input VAT amount (at the rate applicable to the supplier).
Revenues are recorded net of VAT in accordance with the ASC 606. The recognition of revenues involves
certain management judgments. The amount and timing of our revenues could be materially different for
any period if management made different judgments or utilized different estimates.

(i) Membership

A membership is a basic services package mainly consisting of the following services: customer
certification, display of an online storefront on the Group’s platforms, preferential listing benefits such as
limited daily priority listings and higher limit for free daily listings, access to the Group’s dedicated
customer service support team and online account management system. As the receipt of membership fees
is for services to be delivered over a period of time, the receipt is initially recorded as customer advances.
When a specific subscription-based membership service is selected and activated, the amount related to the
membership service is transferred to deferred revenues, and revenue is recognized ratably over the
membership period as the service is rendered.

(ii) Online marketing services

The Group’s online marketing services include time-based services and performance-based services.
Revenues from time-based services are recognized ratably over the service period. Revenues from
performance-based services are recognized when the agreed performance criteria are achieved. For service
arrangements that include multiple performance obligation, revenues are allocated to each performance
obligation. The Group allocates arrangement consideration in multiple-deliverable revenue arrangements at
the inception of an arrangement to all deliverables based on the relative selling price method, generally
based on the best estimate of selling price of the Group.

(iii) E-commerce services

The Group’s e-commerce services refer to services provided to the real estate developers such as sale of
discount coupons with which home buyers use to buy properties at a discounted price. It might also include
tours to visit the properties, on site promotion activities and other services relating to property purchases.
The coupon purchased by prospective home buyers is refundable before a purchase of the specified
properties prior to the expiry date of the coupon. The Group recognizes revenues when home buyers apply
the discount coupon to pay for the purchase price of the specified properties from real estate developers.
Cash received in advance of the purchase of specified properties is recorded as customer advances, as a type
of contract liability.

(iv) Other revenues

Other revenues are primarily derived from selling used goods and providing services on Zhuan Zhuan,
the Group’s online used goods trading platform and providing various online to offline recruitment services.
The Group recognizes other revenues when the related services are rendered or goods are sold.

F-26

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

For all other arrangements that include multiple performance obligations, the Group would evaluate all
the performance obligations in the arrangement to determine whether each performance obligation is
distinct. Consideration is allocated to each performance obligation based on its standalone selling price. If a
promised good or service does not meet the criteria to be considered distinct, it is combined with other
promised goods or services until a distinct bundle of goods or services exists.

Contract Balances

Timing of revenue recognition may differ from the timing of invoicing to customers. For certain
services customers are required to pay before the services are delivered. The Group recognizes a contract
asset or a contract liability in the consolidated balance sheet, depending on the relationship between the
Group’s performance and the customer’s payment.

The Group will recognize an account receivable in its consolidated balance sheets when it performs a
service or transfers a good in advance of receiving consideration and if it has the unconditional right to
receive consideration. Accounts receivable is presented netting of the allowance for doubtful accounts (See
Note 2 (h)). Accounts receivable as of December 31, 2017 and 2018 were RMB667.8 million and
RMB917.4 million, respectively. The Group do not have any capitalized contract cost.

Contract liabilities are recognized if the Group receives consideration in advance of performance.
Customers pay in advance to purchase membership services and online marketing services. The cash
proceeds received from customers are initially recorded as customer advances and then transferred to
deferred revenues when they are used to purchase desired services. Customer advances and deferred
revenues are considered as contract liability. The Group had customer advances and deferred revenues
balances of RMB3.5 billion and RMB3.8 billion as of December 31, 2017 and December 31, 2018,
respectively. The majority of the balances as of December 31, 2017 were recognized as revenue in the year
ended December 31, 2018. Due to the generally short-term duration of the relevant contracts, a majority of
the receipts in advance and deferred revenues are recognized in the following reporting period. The increase
in the customer advances and deferred revenues balance was primarily driven by cash payments received in
advance of satisfying performance obligations.

Practical Expedients

The Group generally expense sales commissions when incurred for all contracts with the contract terms

of one year or less. These costs are recorded within sales and marketing expenses.

Payment terms and conditions vary by contract type, although terms generally include a requirement
of prepayment or payment within one year or less. In instances where the timing of revenue recognition
differs from the timing of invoicing, the Group has determined that its contracts generally do not include a
significant financing component.

(r) Cost of revenues

Cost of revenues mainly consists of (i) costs of goods sold and services rendered in various platforms
of the Company, (ii) traffic acquisition cost paid to 58.com advertising union partner, and (iii) expenses
associated with the operation of platforms, such as data center bandwidth fees, depreciation and
maintenance expenses for computers, servers and other equipment, short message services (“SMS”) costs,
salaries, bonuses, benefits and share-based compensation expense relating to web operation and information
quality control personnel.

(s) Advertising expenses

Advertising expenses are generally prepaid to the third parties for online traffic acquisition and offline
advertising services such as television, outdoor and inner-building channels. Advertising expenses are
expensed as sales and marketing expenses when the services are received. For the years ended December 31,

F-27

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

2016, 2017 and 2018, advertising expenses recognized in the consolidated statements of comprehensive
income/(loss) were RMB2.0 billion, RMB2.1 billion and RMB3.3 billion, respectively. Out of the total
advertising expenses, RMB351.1 million, RMB422.3 million and RMB621.6 million were charged by the
Group’s related party Tencent Holdings Ltd. and its subsidiaries and affiliated entities (collectively referred
to as “Tencent”), for the year ended December 31, 2016, 2017 and 2018, respectively.

(t) Research and development expenses

Research and development expenses mainly consist of personnel, rent and depreciation expenses
associated with the development of and enhancement to the Group’s platforms and expenses associated
with research and development. The research and development expenses are expensed as incurred for all the
periods presented.

certain

Costs incurred for the preliminary project stage of internal use software are expensed when incurred in
research and development expenses. Costs incurred during the application development stage are capitalized
when
the
are met
post-implementation-operation stage are also expensed as
the period qualified for
capitalization has historically been very short and the development costs incurred during this period have
been insignificant, development costs of internal use software to date have been expensed when incurred.

in ASC 350-40. Costs

incurred. As

incurred

criteria

during

stated

as

(u) Operating leases

Leases where substantially all the rewards and risks of ownership of assets remain with the lessors are
accounted for as operating leases. Payments made under operating leases are charged to the consolidated
statements of comprehensive income/(loss) on a straight-line basis over the terms of underlying lease.

(v) Share-based compensation

The Group has incentive plans for the granting of share-based awards, including share options,
restricted share units (“RSUs”) and restricted shares (“RSs”), to its employees and directors. Share-based
compensation expenses are recognized as costs and expenses on a straight-line basis over the vesting period
in the consolidated statements of comprehensive income/(loss) based on the fair value of the related
share-based awards on their grant date, if no performance conditions are required. Under ASC 718,
compensation cost should be accrued if it is probable that the performance condition will be achieved and
should not be accrued if it is not probable that the performance condition will be achieved. As a result, the
Group recognizes no compensation expense for share-based awards with performance conditions unless the
performance conditions become probable of being achieved.

The Group uses the binominal option pricing model to determine the fair value of share options and
account for share-based compensation expenses using an estimated forfeiture rate at the time of grant and
revising the rate, if necessary, in subsequent periods if actual forfeitures differ from initial estimates.
Share-based compensation expenses are recorded net of estimated forfeitures such that expenses are
recorded only for those share-based awards that are expected to vest.

See Note 23 for further information regarding share-based compensation assumptions and expenses.

(w) Income taxes

Current income taxes are provided on the basis of net income for financial reporting purposes,
adjusted for income and expense items which are not assessable or deductible for income tax purposes, in
accordance with the regulations of the relevant tax jurisdictions. Deferred income taxes are provided using
the liability method. Under this method, deferred income taxes are recognized for the tax consequences of
temporary differences by applying enacted statutory rates applicable to future years to differences between
the financial statement carrying amounts and the tax bases of existing assets and liabilities. The tax base of

F-28

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

an asset or liability is the amount attributed to that asset or liability for tax purposes. The effect on deferred
taxes of a change in tax rates is recognized in the statement of comprehensive income/(loss) in the period of
change. A valuation allowance is provided to reduce the amount of deferred tax assets if it is considered
more likely than not that some portion of, or all of the deferred tax assets will not be realized.

Uncertain tax positions

The guidance prescribes a more likely than not threshold for financial statement recognition and
measurement of a tax position taken or expected to be taken in a tax return. Guidance was also provided on
derecognition of income tax assets and liabilities, classification of current and deferred income tax assets
and liabilities, accounting for interests and penalties associated with tax positions, accounting for income
taxes in interim periods, and income tax disclosures.

In order to assess uncertain tax positions, the Group applies a more likely than not threshold and a
two-step approach for the tax position measurement and financial statement recognition. Under the
two-step approach, the first step is to evaluate the tax position for recognition by determining if the weight
of available evidence indicates that it is more likely than not that the position will be sustained, including
resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as
the largest amount that is more than 50% likely of being realized upon settlement. Significant judgment is
required in evaluating the Group’s uncertain tax positions and determining its provision for income taxes.
The Group recognizes interest and penalties, if any, under accrued expenses and other current liabilities on
its balance sheet and under other expenses in its statement of comprehensive income/(loss). The Group did
not have any significant interest or penalties associated with tax positions for the year ended December 31,
2016, 2017 and 2018. The Group did not have any significant unrecognized uncertain tax positions for the
year ended December 31, 2016, 2017 and 2018.

(x) Employee benefits

Full-time employees of the Group in mainland China are entitled to staff welfare benefits including
pension, work-related injury benefits, maternity insurances, medical insurances, unemployment benefits and
housing fund plans through a PRC government-mandated defined contribution plan. Chinese labor
regulation requires that the Group makes contributions to the government for these benefits based on
certain percentage of the employees’ salaries, up to a maximum amount specified by the local government.
Currently, the Group is paying contributions to the social insurance plan for all full-time employees and to
the housing fund plans for some employees, but the amounts paid for these employees may not be sufficient
as required by the PRC laws and regulations, for which the Group have made provision based on its best
estimate. The Group has no legal obligation for the benefits beyond the required contributions.

The Group recorded employee benefit expenses of RMB477.0 million, RMB476.3 million and

RMB626.4 million for the years ended December 31, 2016, 2017 and 2018, respectively.

(y) Government grants

Grants from the government are recognized at their fair value where there is a reasonable assurance

that the grant will be received and the Group will comply with all attached conditions.

Government grants relating to costs are deferred and recognized in the consolidated statements of
comprehensive income/(loss) over the period necessary to match them with the costs that they are intended
to compensate.

Government grants relating to the property, plant and equipment and other non-current assets are
presented in the consolidated balance sheets by deducting the grants in arriving at the assets carrying
amount and are credited to consolidated statements of comprehensive income/(loss) on a straight-line basis
over the expected lives of the related assets.

F-29

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

For the years ended December 31, 2016, 2017 and 2018, the Group recognized government grants of
approximately RMB72.3 million, RMB81.4 million and RMB59.9 million, respectively, in others, net in the
consolidated statements of comprehensive income/(loss).

(z) Ordinary shares

The Company accounts for repurchased ordinary shares under the cost method and includes such
treasury stock as a component of the common shareholders’ equity. Cancellation of treasury stock is
recorded as a reduction of ordinary shares, additional paid-in capital and retained earnings, as applicable.
An excess of purchase price over par value is allocated to additional paid-in capital first with any remaining
excess charged entirely to retained earnings.

(aa) Business combination, noncontrolling interests and mezzanine classified noncontrolling interests

The Company accounts for its business combinations using the acquisition method of accounting in
accordance with ASC 805 “Business Combinations”. The cost of an acquisition is measured as the
aggregate of the acquisition date fair values of the assets transferred and liabilities incurred by the
Company to the sellers and equity instruments issued. Transaction costs directly attributable to the
acquisition are expensed as incurred. Identifiable assets and liabilities acquired or assumed are measured
separately at their fair values as of the acquisition date. The excess of (i) the total costs of acquisition, fair
value of the noncontrolling interests and acquisition date fair value of any previously held equity interests
in the acquiree over (ii) the fair value of the identifiable net assets of the acquiree is recorded as goodwill. If
the cost of acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference
will be recognized directly in the consolidated statements of comprehensive income/(loss). During the
measurement period, which can be up to one year from the acquisition date, the Company may record
adjustments to the assets acquired and liabilities assumed with the corresponding offset to goodwill. Upon
the conclusion of the measurement period or final determination of the values of assets acquired or
liabilities assumed, whichever comes first, any subsequent adjustments are recorded to the consolidated
statements of comprehensive income/(loss).

In a business combination achieved in stages, the Company re-measures the previously held equity
interests in the acquiree immediately before obtaining control at its acquisition-date fair value and the
re-measurement gain or loss, if any, is recognized in the consolidated statements of comprehensive income/
(loss).

For the Company’s majority-owned subsidiaries and VIEs, a noncontrolling interest is recognized to
reflect the portion of their equity which is not attributable, directly or indirectly, to the Company. When the
noncontrolling interests are contingently redeemable upon the occurrence of a conditional event, which is
not solely within the control of the Company, the noncontrolling interests are classified as mezzanine
classified noncontrolling interests. Consolidated net income/(loss) on the consolidated statements of
comprehensive income/(loss) includes the net income/(loss) attributable to noncontrolling interests and
mezzanine equity holders when applicable. The cumulative results of operations attributable to
noncontrolling interests are also recorded as noncontrolling interests in the Group’s consolidated balance
sheets. Cash flows related to transactions with noncontrolling interests are presented under financing
activities in the consolidated statements of cash flows.

(ab) Statutory reserves

The Group’s PRC subsidiaries, the VIEs and VIEs’ subsidiaries in the PRC are required to make

appropriations to certain non-distributable reserve funds.

In accordance with China’s Company Laws, the Company’s PRC subsidiaries, the VIEs and VIEs’
subsidiaries that are Chinese companies, must make appropriations from their after-tax profit (as
determined under the Accounting Standards for Business Enterprises as promulgated by the Ministry of

F-30

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Finance of the People’s Republic of China (“PRC GAAP”)) to non-distributable reserve funds including
(i) statutory surplus fund and (ii) discretionary surplus fund. The appropriation to the statutory surplus
fund must be at least 10% of the after-tax profits calculated in accordance with PRC GAAP. Appropriation
is not required if the statutory surplus fund has reached 50% of the registered capital of the respective
company. Appropriation to the discretionary surplus fund is made at the discretion of the respective
company.

Pursuant to the laws applicable to China’s Foreign Investment Enterprises, the Company’s subsidiaries
that are foreign investment enterprises in China have to make appropriations from their after-tax profit (as
determined under PRC GAAP) to reserve funds including (i) general reserve fund, (ii) enterprise expansion
fund and (iii) staff bonus and welfare fund. The appropriation to the general reserve fund must be at least
10% of the after tax profits calculated in accordance with PRC GAAP. Appropriation is not required if the
reserve fund has reached 50% of the registered capital of the respective company. Appropriations to the
other two reserve funds are at the respective company’s discretion. The use of the general reserve fund,
statutory surplus fund and discretionary surplus fund are restricted to offsetting of losses or increasing the
registered capital of the respective company. These reserves are not allowed to be transferred out as cash
dividends, loans or advances, nor can they be distributed except under liquidation.

As of December 31, 2017 and 2018, the Group had statutory reserves amounted to RMB266.7 million

and RMB527.6 million, respectively.

(ac) Related parties

Parties are considered to be related if one party has the ability, directly or indirectly, to control the
other party or exercise significant influence over the other party in making financial and operating
decisions. Parties are also considered to be related if they are subject to common control or significant
influence of the same party, such as family member or relative, shareholder, or a related corporation.

(ad) Earnings/(loss) per share

The Group uses the two-class method to calculate net income per share though both classes share the
same rights in dividends. Therefore, basic and diluted earnings per share are the same for both classes of
ordinary shares. Basic earnings/(loss) per share is computed by dividing net income/(loss) attributable to
58.com Inc. by the weighted average number of ordinary shares outstanding during the period using the
two-class method. Under the two-class method, net income is allocated between ordinary shares and other
participating securities based on their participating rights. Net loss is not allocated to other participating
securities if based on their contractual terms they are not obligated to share in the losses. Diluted
earnings/(loss) per share is calculated by dividing net income/(loss) attributable to ordinary shareholders, as
adjusted for the accretions and allocation of net income related to the preference shares, if any, by the
weighted average number of ordinary and dilutive ordinary equivalent shares outstanding during the
period. Ordinary equivalent shares consist of shares issuable upon the conversion of the preference shares
using the if-converted method, and shares issuable upon the exercise of share options using the treasury
stock method. Ordinary equivalent shares are not included in the denominator of the diluted earnings/(loss)
per share calculation when inclusion of such shares would be anti-dilutive.

(ae) Comprehensive income/(loss)

Comprehensive income/(loss) is defined as the change in equity of the Group during a period arising
from transactions and other events and circumstances excluding transactions resulting from investments by
shareholders and distributions to shareholders. Comprehensive income or loss is reported in the
consolidated statements of comprehensive income/(loss). Accumulated other comprehensive income/(loss),
as presented on the accompanying consolidated balance sheets, mainly consists of accumulated foreign
currency translation adjustment.

F-31

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

(af) Segment reporting

Based on the criteria established by ASC 280 “Segment Reporting”, the Group’s chief operating
decision maker has been identified as the Chief Executive Officer, who reviews consolidated results when
making decisions about allocating resources and assessing performance of the Group. The Group has
internal reporting of revenue by products but has internal reporting of cost and expenses that do not
distinguish between segments, and costs and expenses of the Group is reported by nature as a whole. The
Group does not distinguish between markets or segments for the purpose of internal reporting. Hence, the
Group has only one operating and reportable segment. As the Group’s long-lived assets and revenue are
substantially located in and derived from the PRC, no geographical segments are presented.

(ag) Recently issued accounting pronouncements

In February 2016, the FASB issued ASU No. 2016-02, “Leases (Topic 842)” (“ASU 2016-02”), which
amends the existing accounting standards for lease accounting. For operating leases, ASU 2016-02 requires
a lessee to recognize a right-of-use asset and a lease liability, initially measured at the present value of the
lease payments, in its balance sheet with terms of more than twelve months. Lessees are permitted to make
an accounting policy election to not recognize the asset and liability for leases with a term of twelve months
or less. The standard also requires a lessee to recognize a single lease cost, calculated so that the cost of the
lease is allocated over the lease term, on a generally straight-line basis. In addition, this standard requires
both lessees and lessors to disclose certain key information about lease transactions. The standard is
effective for fiscal years beginning after December 15, 2018,
including interim periods within those
fiscal years. In January 2018, the FASB issued ASU No. 2018-01, “Leases (Topic 842) – Land easement
practical expedient” (“ASU 2018-01”), which provides an optional transition practical expedient to not
evaluate under Leases (Topic 842) existing or expired land easements that were not previously accounted for
as leases under Leases (Topic 840). ASU 2018-01 requires that an entity that elects this practical expedient
should evaluate new or modified land easements under Leases (Topic 842) beginning at the date that the
entity adopts the standard. The Group will elect this practical expedient. In July 2018, the FASB issued
ASU 2018-10, “Leases (Topic 842) – Codification improvements” (“ASU 2018-10”), which amends to
increase stakeholders’ awareness of the amendments and to expedite the improvements. The amendments in
ASU 2018-10 affect narrow aspects of the guidance issued in ASU 2016-02. In July 2018, the FASB also
issued ASU 2018-11, “Lease (Topic 842) – Targeted Improvements” (“ASU 2018-11”), which provides an
alternative transition approach allowing companies to initially apply the new leases standard by recognizing
a cumulative-effect adjustment on adoption date. The Group will adopt the new guidance and related
updates on January 1, 2019, using the alternative transition approach in accordance with ASU 2018-11. The
Group currently believes the most significant change will be related to the recognition of right-of-use assets
and lease liabilities on the Group’s balance sheet for certain in-scope operating leases. The Group does not
expect any material impact on net assets and the consolidated statement of comprehensive income as a
result of adopting the new standard.

In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments-Credit Losses (Topic 326),”
which requires entities to measure all expected credit losses for financial assets held at the reporting date.
This replaces the existing incurred loss model and is applicable to the measurement of credit losses on
financial assets measured at amortized cost. For available-for-sale debt securities, entities will be required to
record allowances rather than reduce the carrying amount, as they do today under other-than-temporary
impairment model. For public business entities, the amendments in this Update are effective for fiscal years
beginning after December 15, 2019, including interim periods within those fiscal years. The Group is
currently evaluating the impact that the adoption of this update will have on its consolidated financial
statements and related disclosures.

In January 2017, the FASB issued ASU No. 2017-04, “Simplifying the Test for Goodwill Impairment.”
The guidance removes Step 2 of the goodwill impairment test, which requires a hypothetical purchase price
allocation. A goodwill impairment will now be the amount by which a reporting unit’s carrying value

F-32

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

exceeds its fair value, not to exceed the carrying amount of goodwill. The guidance should be adopted on a
prospective basis for the annual or any interim goodwill impairment tests beginning after December 15,
2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing
dates after January 1, 2017. The Group early adopted the amendments from January 1, 2018 on a
prospective basis. The Group concluded that the early adoption of this update has no impact on its
consolidated financial statements and related disclosures.

In June 2018,

the FASB issued ASU No. 2018-07, “Compensation — Stock Compensation
(Topic 718) — Improvements
to Nonemployee Share-Based Payment Accounting to simplify the
accounting for share-based payments to nonemployees” (“ASU 2018-07”) by aligning it with the accounting
for share-based payments to employees, with certain exceptions. Under the guidance, the measurement of
equity-classified nonemployee awards will be fixed at grant date, which may lower their cost and reduce
volatility in the income statement. The guidance is effective for public business entities in annual periods
beginning after December 15, 2018, and interim periods within those years. Early adoption is permitted,
including in an interim period. The ASU 2018-07 will impact the accounting of the share-based awards
granted to non-employees and the Group does not expect a significant impact on its consolidated financial
statements.

In August 2018, the FASB issued ASU No. 2018-13, “Fair Value Measurement (Topic 820): Disclosure
Framework—Changes to the Disclosure Requirements for Fair Value Measurement”. The guidance
eliminates, adds and modifies certain disclosure requirements for fair value measurements. Under the
guidance, public companies will be required to disclose the range and weighted average used to develop
significant unobservable inputs for Level 3 fair value measurements. The guidance is effective for all entities
for fiscal years beginning after December 15, 2019 and for interim periods within those fiscal years, but
entities are permitted to early adopt either the entire standard or only the provisions that eliminate or
modify the requirements. The Group does not expect a significant impact on its consolidated financial
statements.

In August 2018, the FASB issued ASU No. 2018-15, “Intangibles — Goodwill and Other —
Internal-Used Software (Subtopic 350-40)
(“ASU 2018-15”). The guidance intended to align the
requirements for capitalization of implementation costs incurred in a cloud computing arrangement that is
a service contract with the existing guidance for internal-use software. Capitalized implementation costs
should be amortized over the term of the hosting arrangement and recorded in the same financial statement
line items as amounts for the hosting arrangement. The new guidance is effective for fiscal years, and
interim periods within those fiscal years, beginning after December 15, 2019, with early adoption permitted.
The guidance provides flexibility in adoption, allowing for either retrospective adjustment or prospective
adjustment for all implementation costs incurred after the date of adoption. The Group is evaluating the
impact this new accounting guidance will have on its consolidated financial statements.

In March 2019, the FASB issued ASU 2019-02, “Improvements to Accounting for Costs of Films and
License Agreements for Program Materials”, which improves U.S. GAAP by aligning the accounting for
production costs of an episodic television series with the accounting for production costs of films by
removing the content distinction for capitalization. In addition, ASU 2019-02 requires that an entity test a
film or license agreement for program material within the scope of ASC 920-350 for impairment at a film
group level when the film or license agreement is predominantly monetized with other films and/or license
agreements. The presentation and disclosure requirements in ASU 2019-02 also increase the transparency of
information provided to users of financial statements about produced and licensed content. This update
will be effective for fiscal years beginning after December 15, 2019, and interim periods within those
fiscal years. Early adoption is permitted. The Group is currently in the process of evaluating the impact of
the adoption of ASU 2019-02 on its consolidated financial statements.

F-33

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

3. Credit risks and concentration

(a) Credit risk

The Group’s credit risk arises from cash and cash equivalents, term deposits, short-term investments, as

well as credit exposures to receivables due from its customers, related parties and other parties.

The Group believes that there is no significant credit risk associated with cash and cash equivalents,
term deposits and short-term investments, which were held by reputable financial institutions in the
jurisdictions where the Company, its subsidiaries, the VIEs and VIEs’ subsidiaries are located.

The Group has no significant concentrations of credit risk with respect to its customers and related
parties and other parties. The Group assesses the credit quality of and sets credit limits on its customers by
taking into account their financial position, the availability of guarantees from third parties, their credit
history and other factors such as current market conditions.

(b) Major customers

There was no customer whose revenue represented over 10% of total revenues in the years ended

December 31, 2016, 2017 and 2018.

There was no accounts receivable from any customer represented over 10% of total accounts receivable

as of December 31, 2017 and 2018.

(c) Foreign currency risk

The Group’s operating transactions are mainly denominated in RMB. RMB is not freely convertible
into foreign currencies. In the PRC, certain foreign exchange transactions are required by laws to be
transacted only by authorized financial institutions at exchange rates set by the People’s Bank of China (the
“PBOC”). Remittances in currencies other than RMB by the Group in China must be processed through
the PBOC or other China foreign exchange regulatory bodies which require certain supporting
documentation in order to effect the remittance. The value of the RMB is subject to changes by the central
government policies and to international economic and political developments. In July 2005, the PRC
government changed its decades-old policy of pegging the value of RMB to US$ and RMB appreciated
more than 20% against US$ over the following three years. Between July 2008 and June 2010, this
appreciation halted and the exchange rate between RMB and US$ remained within a narrow band. Since
June 2010, RMB has fluctuated against US$, at times significantly and unpredictably, and in recent years
RMB has depreciated significantly against US$. It is difficult to predict how market forces or PRC or
U.S. government policy may impact the exchange rate between the RMB and the US$ in the future. The net
foreign exchange gain recognized in 2018 was insignificant.

4. Business acquisitions and equity investment transactions

(a) Acquisition of Anjuke Inc. (“Anjuke”)

On March 2, 2015, the Group completed the acquisition of 100% equity interests of Anjuke, a major
online real estate listing platform in China which allows potential home buyers and renters to search for
primary and secondary real estate. This transaction allows the Group to create China’s largest secondary
and rental real estate platform by combining the Group’s housing content category with Anjuke’s platform.
Total consideration for this acquisition consisted of approximately 4.8 million newly issued ordinary shares
and approximately 0.2 million fully vested RSUs of
the Company and RMB985.4 million
(US$160.2 million) in cash. The total cash consideration of RMB985.4 million (US$160.2 million) less cash

F-34

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

acquired of RMB40.5 million (US$6.6 million) and cash consideration payable of RMB188.1 million
(US$29.0 million) resulted in a net cash outlay of RMB766.5 million (US$124.6 million) at the acquisition
date. All the cash consideration payable has been settled as of December 31, 2016.

The acquisition had been accounted for as a business acquisition and the results of operations of
Anjuke and its subsidiaries and variable interest entity from the acquisition date have been included in the
Group’s consolidated financial statements.

(b)

Investment and consolidation of Falcon View Technology (“Ganji”)

(i) Equity investment in Ganji

On April 20, 2015, the Group acquired from Ganji’s shareholders certain number of ordinary and
preference shares of Ganji which accounted for less than 50% equity stake in Ganji, the holding company of
the PRC entities operating Ganji.com, a major online classifieds platform in China for consideration
consisting approximately 34.0 million newly issued ordinary shares of the Company and RMB2.5 billion
(US$412.2 million) in cash. The RMB2.5 billion (US$412.2 million) of total cash consideration less
consideration payable of RMB794.9 million (US$122.4 million) resulted in a net cash outlay of
RMB1.8 billion (US$289.8 million) upon the completion of the equity investment (the “Transaction (i)”).

The investment in the ordinary shares of Ganji was accounted for as equity method investment based
on the equity interests of 31.6% attributable to the acquired ordinary shares of Ganji in accordance with
ASC 323. During the period from April 20, 2015 to August 6, 2015, the Group recognized its proportionate
share of Ganji’s net loss, which amounted to RMB657.4 million (US$103.6 million), into the consolidated
statements of comprehensive income/(loss).

The investment in the preference shares of Ganji was accounted for as cost method investment in
accordance with ASC 325-20 because the preference shares of Ganji acquired by the Group were not
in-substance common stocks and there was no readily determinable fair value of the Ganji shares.

(ii)

Investment in private equity funds which invested in Ganji

On July 31, 2015, the Company issued a convertible note to Tencent for a cash consideration of
RMB2.4 billion (US$400.0 million). Subsequently, the Company committed the whole RMB2.4 billion
(US$400.0 million) proceeds from this transaction, together with additional cash of RMB40.8 million
(US$6.7 million) from the Company and approximately 46.5 million newly issued ordinary shares of the
Company to several private equity funds (the “Equity Funds”) of which approximately 46.5 million newly
issued ordinary shares and RMB1.7 billion (US$272.4 million) cash were contributed to the funds in
August, 2015. These funds are dedicated to investing in businesses in China and separately managed by
different investment entities, as general partners, and they are unaffiliated with each other and unaffiliated
with the Company. These funds, together with Tencent, acquired all the remaining equity interests in Ganji
on August 6, 2015 (the “Transaction (ii)”). The Company also transferred an aggregate of approximately
4.4 million fully vested restricted share units of the Company and approximately RMB311.8 million
(US$51.0 million) in cash to former Ganji employees as part of the total consideration of step acquisition
of Ganji.

Upon the completion of the transactions on August 6, 2015, Ganji was directly owned by the
Company as a result of the Transaction (i) and by the Equity Funds and Tencent as a result of the
Transaction (ii) Pursuant to ASU No. 2015-2, although the Company is a limited partner of the Equity
Funds, the Company has a substantive kick-out right and holds the majority shareholding in the Equity
Funds, and there are no other limited partners holding substantive participating right to the Equity Funds.
Therefore, the Company considered that it has a controlling financial interest over the Equity funds under
the voting interest model, and as a result has consolidated Ganji since August 6, 2015. The financial results
of Ganji were no longer reflected in the financial statement line item of “share of results of equity

F-35

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

investees”. The Company accounted for the Transaction (ii) as step acquisition of Ganji on August 6, 2015.
The Group believes the investment in the Equity Funds which acquired Ganji will allow the Group to
leverage the Ganji platform and create business synergy for the Group’s online local services platform.

As a result of the step acquisition, the Company became the beneficial owner of an aggregate of 99.6%
equity interests in Ganji. The remaining 0.4% interest in Ganji was owned by Tencent. In relation to this
noncontrolling interest in Ganji, a put option agreement was entered into between the Company and
Tencent in 2015, where the Company has also granted to Tencent a right to sell all of Tencent’s interest in
Ganji (the “Put Option”).

The Company determined that the Put Option over Tencent’s noncontrolling interests in Ganji was
considered on a combined basis and was accounted for as mezzanine classified noncontrolling interests as a
whole as the noncontrolling interests can be redeemed by Tencent through exercising the Put Option. The
carrying amount of the mezzanine classified noncontrolling interests initially recognized on August 6, 2015
was accreted using effective interest method to the accreted value pursuant to the Put Option agreement.

On the acquisition date of Ganji, the mezzanine classified noncontrolling interests are recognized and
measured at fair value by the Company in accordance with ASC 805-20-30-1 and ASC 480-10-S99-3A and
the Company’s previously held interest in Ganji (i.e. the less than 50% investment as a result of Transaction
(i)) was remeasured to fair value on the same date in accordance with ASC 805-10-25-10.

By applying a market approach and an income approach, the fair value of the mezzanine classified
noncontrolling interests and the fair value of the previously held equity interests in Ganji were estimated to
be RMB86.5 million (US$14.1 million) and RMB7.2 billion (US$1.2 billion), respectively. These fair value
measurements of the noncontrolling interests and the previously held equity interests are based on
significant inputs not observable in the market, and thus represent Level 3 measurements. The Group
recognized a loss of RMB224.3 million (US$35.2 million) as a result of the remeasurement of the
previously held equity interests in Ganji upon completion of the step acquisition in Ganji.

The total cash consideration of RMB2.8 billion (US$457.6 million)

less cash acquired of
RMB377.0 million (US$61.6 million) and consideration payable of RMB982.9 million (US$151.4 million)
resulted in a net cash outlay of RMB1.5 billion (US$244.6 million) at the acquisition date.

In September 2017, Tencent exercised the Put Option and sold the 0.4% interest in Ganji to the
Company at the accreted value of RMB91.9 million (US$14.1 million). As a result, Ganji became a wholly
owned subsidiary of the Company since then.

(c) Other acquisitions

The Group also completed other acquisitions that will be accounted for as business acquisitions from
2016 to 2018. In the year ended December 31, 2016, 2017 and 2018, the Group paid RMB0.5 million,
RMB3.1 million and RMB9.8 million in cash, respectively, for these acquisitions.

5. Deconsolidation of 58 Home

58 Home has been the holding company of the 58 Home business and a majority owned entity of the

Company since its establishment in late 2014.

On October 12, 2015, a share subscription agreement (the “58 Home Share Subscription Agreement”)
was entered into among 58 Home and certain investors whereby 58 Home agreed to issue Series A
convertible preference shares (“58 Home Series A Preference Shares”) amounting to an aggregate purchase
price of RMB1.9 billion (US$300.0 million). Investors of the 58 Home Series A Preference Shares included
the Company who paid RMB63.9 million (US$10.0 million) for certain number of 58 Home Series A
Preference Shares and other new investors who paid RMB1.9 billion (US$290.0 million) aggregately to

F-36

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

subscribe the remaining 58 Home Series A Preference Shares. The transaction was intended to reduce the
pressure on the Group’s cash flows and profitability, enable the Group to better focus on its core classifieds
business, and further fuel the growth of 58 Home with more independent operation and support from new
investors.

Before closing of the transaction, in November 2015, pursuant to the 58 Home Share Subscription
Agreement, the Company unilaterally contributed RMB640.7 million as additional paid-in capital to
58 Home by waiving RMB640.7 million receivables from 58 Home. Because the noncontrolling ordinary
shareholders of 58 Home are employees of the Group, the unilateral capital contribution by the Company
resulted in the increase in the noncontrolling interests of 58 Home by RMB77.3 million and the
corresponding amount was recognized as employee compensation expense in the Group’s consolidated
statements of comprehensive income/(loss).

Pursuant to the Amended and Restated Memorandum of Association of 58 Home adopted on
October 26, 2015, certain approval rights were granted to a noncontrolling preference shareholder of
58 Home in relation to (i) annual budget and (ii) employment of certain key management members of
58 Home. These approval rights granted to the noncontrolling preference shareholders of 58 Home were
considered as substantive participating rights in accordance with ASC 810-10. As a result, the Group has
deconsolidated 58 Home since the completion of the transaction on November 27, 2015.

On the date of deconsolidation, the Group derecognized the assets and liabilities, including allocated
goodwill attributable to 58 Home, which amounted to RMB1.3 billion, derecognized noncontrolling
interests of 58 Home and recognized the investment in 58 Home Series A Preference Shares at fair value of
RMB63.9 million (US$10.0 million), the investment in 58 Home ordinary shares (the “58 Home Ordinary
Shares”) at fair value of RMB1.6 billion, and a gain on deconsolidation of 58 Home of RMB292.8 million.

Subsequent to the completion of the above transaction, the Group continued to retain equity interests
in 58 Home through its ownership of 58 Home Ordinary Shares, representing 87.9% ordinary share equity
interests in 58 Home, and certain number of 58 Home Series A Preference Shares, representing 3.3%
preferred share equity interests in 58 Home. The Company’s investment in 58 Home Ordinary Shares was
accounted for as equity method investment in accordance with ASC 323. The Company’s investment in the
58 Home Series A Preference Shares was accounted for under cost method, and measurement alternative
after the Company adopted ASU 2016-01 from January 1, 2018 because the preference shares were not
considered as in-substance common stock and the shares did not have readily determinable fair value or
quoted market price.

In August 2018, 58 Freight Inc., a subsidiary of 58 Home, completed a round of financing from
outside investors. Taobao China Holdings Limited, the original shareholders of 58 Home, also pushed
down certain 58 Home Series A Preference Shares from 58 Daojia Inc. level to 58 Freight Inc. level. As of
December 31, 2018, the Company held 68.8% of equity interests in 58 Daojia Inc. on an as converted basis,
including 87.9% of the total outstanding ordinary shares and 5.0% of the total outstanding preferred
shares.

The Company shared 87.9% net loss of 58 Home according to the 58 Ordinary Share equity ownership
since November 27, 2015. Since January 2018, the carrying amount of the Group’s investment in 58 Home
Ordinary Shares has been reduced to zero due to the accumulated losses picked up from 58 Home. The
Group has continued to record its share of
losses in 58 Home in its consolidated statements of
comprehensive income/(loss) to the extent of the Group’s investment in 58 Home’s Series A Preference
Shares at 3.3% since January 2018 and started to share net loss of 58 Home at 5.0% after 58 Freight Inc.
completed its equity financing in August 2018.

For the year ended December 31, 2017 and 2018, the Group recorded investment losses of
RMB663.2 million and RMB79.6 million, respectively, in share of results of equity investees in the
consolidated statements of comprehensive income/(loss).

F-37

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

In accordance with Rule 4-08(g) of Regulation S-X, the Company summarized the condensed financial

information of 58 Home for the periods in which it was accounted for by equity method.

For the year ended
December 31, 2016

For the year ended
December 31, 2017

For the year ended
December 31, 2018

RMB

RMB

RMB

Operating result data:

Total revenues . . . . . . . . . . . . . . . . . . . . .

Gross profit . . . . . . . . . . . . . . . . . . . . . . .

114,484

90,527

Loss from operations . . . . . . . . . . . . . . . .

(975,358)

Net loss

. . . . . . . . . . . . . . . . . . . . . . . . .

(1,015,209)

484,952

306,207

(764,049)

(769,839)

950,803

498,446

(1,409,250)

(1,423,428)

As of December 31,

2017

RMB

2018

RMB

Balance sheets data:
Current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Non-current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Mezzanine equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total shareholders’ deficit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

878,370
1,276,431
729,551
31,899
1,960,260
(566,909)

625,458
1,279,304
1,260,297
193,534
2,753,038
(2,302,107)

Intangible assets amounted to RMB304.5 million and the related deferred tax liability amounted to
RMB76.1 million were recognized on the date of the deconsolidation as a result of attributing the basis
difference between the Company’s initial cost of investment in 58 Home and the Company’s share of the
carrying value of the net assets of 58 Home. The differences arising from the abovementioned assets and
liabilities resulted in an aggregated net increase of RMB24.4 million for both the year ended December 31,
2017 and 2018, in the Company’s share of 58 Home’s losses in the consolidated statement of comprehensive
income/(loss).

6. Disposal of Guazi and conversion of Guazi Convertible Note

As part of the acquired Ganji business, Guazi was engaged in the business of operating an online
consumer to consumer (“C2C”) platform for trading used cars and providing relevant services. In 2017,
Guazi was renamed to Che Hao Duo.

On December 31, 2015, the following transactions were completed pursuant to a share purchase
agreement among the Company, the entities of Guazi and Mr. Haoyong Yang, ex-founder and ex-chief
executive officer of Ganji (the “Guazi Purchaser”):

•

•

The Company transferred 54.4% ownership interests in Guazi to the Guazi Purchaser in return for
cash proceeds of RMB324.7 million (US$50.0 million).

The Company concurrently used the proceeds of RMB324.7 million (US$50.0 million) to invest in
a RMB324.7 million (US$50.0 million) non-interest bearing Guazi Convertible Note. The Guazi
Convertible Note is convertible into preference shares of Guazi to be issued in Guazi’s subsequent
round of financing at the same price paid by other investors.

F-38

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

•

The Company retained 45.6% ownership interest in Guazi by purchasing 38.8 million Series A
convertible and redeemable preference shares of Guazi (the “Series A Guazi Shares”) at the par
value of the shares.

The negotiation and execution of the transactions mentioned above were not dependent with the

acquisition of Ganji.

As a result of this transaction, the Group was able to reduce pressures on cash flows and profitability
and better focus on its core classifieds business. In addition, a more independent Guazi is expected to grow
its business faster with support from new investors. The Company lost control over Guazi on December 31,
2015, and derecognized the assets and liabilities, including allocated goodwill attributable to Guazi, which
amounted to RMB180.4 million, and recognized the investment in Series A Guazi Shares at fair value of
RMB348.6 million, the investment in Guazi Convertible Note at fair value of RMB307.2 million, a gain on
disposal of Guazi of RMB472.2 million on December 31, 2015.

The Series A Guazi Shares and the Guazi Convertible Note were considered as the consideration
received by the Company in return for the disposal of Guazi. The Company assessed the fair values of the
Series A Guazi Shares and Guazi Convertible Note on the disposal date with the assistance of a third-party
independent valuation specialist. The fair values were based on significant inputs not observable in the
market, and thus represented Level 3 measurements.

Subsequently, the investment in Series A Guazi Shares was accounted for under cost method, and
measurement alternative after the Group adopted ASU 2016-01 since January 1, 2018, as the shares held by
the Company were not considered in-substance common stock and the shares do not have readily
determinable fair value. The Company also determined that the host contract of Series A Guazi Shares is
equity in nature and there was no embedded derivative that needs to be separately accounted for in
accordance with ASC 815-15-25-1.

The Company accounted for its investment in Guazi Convertible Note under ASC 310 which was
carried at amortized cost using effective interest rate method and presented it as a long-term prepayment
for additional shares of Guazi upon note conversion as of December 31, 2015.

In March 2016, the Company converted the entire amount of Guazi Convertible Note into 62.5 million
Guazi Series B1 preference shares (“Guazi Series B1 Shares”) based on a conversion price of US$0.80 per
share. Upon the conversion, the Company recognized a loss of RMB84.2 million in others, net in its
consolidated statement of comprehensive income/(loss), which resulted from different
liquidation
preferences and participating rights among the sub classes of Guazi Series B preference shares, although the
conversion price was the same as the issuance price paid by other Series B preference share investors of
Guazi. The different liquidation preferences and participating rights among the sub classes of Guazi
Series B preference shares were resulted from negotiation between the Company and various investors
during Guazi Series B round of financing which commenced and completed in the first quarter of 2016.

The Guazi Series B1 Shares was measured at fair value of RMB239.5 million on the date of conversion
with the assistance of a third-party independent valuation specialist. The fair value was based on significant
inputs not observable in the market, and thus represented Level 3 measurements. As of December 31, 2018,
the investment in Guazi Series B1 Shares was accounted for using measurement alternative as the shares
invested by the Group were not considered as in-substance common stock and the shares did not have
readily determinable fair value or quoted market price. In 2017, the Group sold certain number of Series A
Guazi Shares and recognized the difference between the cash proceeds received and the carrying value of
the Series A Guazi Shares disposed as investment income amounted to RMB300.1 million. As of
December 31, 2018, the Group held 19.1% equity interests in Che Hao Duo on fully diluted basis.

F-39

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

7. Disposal of Mayi and concurrent investment in Tujia

On June 20, 2016, the Company disposed its entire interest in Mayi, a majority-owned subsidiary
which is engaged in online marketplace business for people to list and reserve short-term accommodations
in Mainland China to Tujia, a competitor in the short-term accommodation business in Mainland China.
The disposal of interest included an aggregate number of 16 million ordinary shares and approximately
1.7 million Series A preference shares of Mayi (the “Disposal Transaction”). In return, approximately
3.9 million Tujia Ordinary Shares were issued to the Company.

In addition to the Disposal Transaction, on June 20, 2016, the Company made additional investment in
Tujia including the purchase of approximately 5.2 million Tujia Ordinary Shares and 2.3 million Tujia
Series D Preference Shares by (i) paying RMB65.9 million in cash, and (ii) providing future services with
fair value of approximately RMB79.1 million (the “Investment Transaction”).

Upon completion of the above transactions, the Company derecognized the assets and liabilities,
including allocated goodwill attributable to Mayi, amounted to RMB78.3 million. As a result of the
disposal of Mayi, the Company recognized a gain on disposal of Mayi of approximately RMB79.6 million
and obtained less than 5% ownership in Tujia through its investment in an aggregate number of
approximately 9.2 million Tujia Ordinary Shares and 2.3 million Tujia Series D Preference Shares. The
Company’s investment in Tujia Ordinary Shares was accounted for under cost method, and measurement
alternative after the Group adopted ASU 2016-01 since January 1, 2018, as the Company does not have
ability to exercise significant influence over operating and financial policies of Tujia through the investment
in Tujia Ordinary Shares and the shares do not have readily determinable fair value or quoted market price.
The Company’s investment in Tujia Series D Preference Shares was also accounted for under cost method,
and measurement alternative after the Group adopted ASU 2016-01 since January 1, 2018, because the
Tujia Series D Preference Shares were not considered as in-substance common stock and the shares do not
have readily determinable fair value or quoted market price.

8. Preferred share financing of Zhuan Zhuan

Zhuan Sprit Holding Limited (“Zhuan Zhuan Holding”) is a subsidiary of the Group incorporated in
the Cayman Islands. Zhuan Zhuan Holding and its subsidiaries and consolidated VIEs are principally
engaged in operating an online used goods trading platform in the PRC. On April 28, 2017 (the “Zhuan
Zhuan Financing Closing Date”), the Group completed a Series A preferred share financing for Zhuan
Zhuan Holding by issuing Series A preferred shares of Zhuan Zhuan Holding to Tencent for a combination
of cash consideration amounted to US$200 million and additional business resources to be provided by
Tencent. The Group is considered as the primary beneficiary of Zhuan Zhuan Holding subsequent to the
financing in accordance with ASC 810-10-25-44.

Pursuant to the share subscription agreement entered into between Zhuan Zhuan Holding and
Tencent, Tencent has the right to require Zhuan Zhuan Holding to redeem the preferred shares that it held
at its original issuance price plus 8% simple interest per annum if Zhuan Zhuan Holding does not complete
a qualified IPO.

Accordingly, the Group accounted for Tencent’s noncontrolling interests in Zhuan Zhuan Holding as a
mezzanine classified noncontrolling interests because the noncontrolling interests can be contingently
redeemed by Tencent at a pre-determined value upon the resolution of the contingent event. The carrying
amount of the mezzanine classified noncontrolling interests initially recognized was subsequently accreted
using effective interest method to the accreted value pursuant to the share subscription agreement in
accordance with ASR 268.

The Group accounted for the issuance of Series A preferred shares of Zhuan Zhuan Holding in
exchange for the business resources from Tencent as stock-based compensation with non-employee in
accordance with ASC 505-50. As Tencent’s business resources are required to be provided over a period of

F-40

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

time but the Series A preferred shares of Zhuan Zhuan Holding granted to Tencent were fully vested and
nonforfeitable on the Zhuan Zhuan Financing Closing Date, the Group recognized the prepaid expense and
the corresponding portion of mezzanine classified noncontrolling interests based on the fair value of the
business resources on the date that the Group and Tencent entered into the share subscription agreement.
The prepaid expense was subsequently amortized over the business resources providing period on a
straight-line basis from the later of the date when Tencent started to provide the business resources and the
Zhuan Zhuan Financing Closing Date to reflect the same manner as if the Group paid cash to a vendor in
exchange for these business resources over the contractual period of time. For the year ended December 31,
2017 and 2018 the Group recognized RMB42.0 million and RMB181.1 million expenses, respectively for
the use of the business resources provided by Tencent. As of December 31, 2018, the Group held 72.2%
equity interests in Zhuan Zhuan Holding on fully diluted basis.

9. Disposal of finance business

In the second half of 2017, the Group entered into a series of definitive agreements relating to the
disposal of the finance business and the related legal entities (the “Finance Business”) to a newly established
investment holding entity majority-owned by Mr. Jinbo Yao (the “Acquirer Entity”), the chief executive
officer and also a principal shareholder of
the Company, who in return committed to provide
RMB150 million as capital contributions to the Finance Business within nine months subsequent to the
disposal, of which RMB70 million was contributed to the Finance Business in 2017 and remaining
contributed in 2018. Pursuant to the definitive agreements, upon the completion of the disposal of the
Finance Business, the Group holds neither legal ownership nor effective control over the Finance Business,
and received a profit sharing right, with fair value of approximately RMB151 million based on discounted
cash flow model, for a portion of the future pre-tax profit of the Finance Business when the Finance
Business has a positive pre-tax income on a cumulative basis. In addition to the profit sharing right, as part
of the disposal, (i) the Group’s original capital contribution for the Finance Business of approximately
RMB286 million will be repaid to the Group from the Acquirer Entity in installments, plus interest rate to
be determined based on the market interest rate, over 3 years subsequent to the disposal date; and
(ii) repayments from borrowers for automobile financing receivables that were outstanding as of the
disposal date, amounting to RMB132 million, will be repaid to the Group no later than 3 years after the
disposal date. The transaction was completed in October 2017.

Upon the completion of the transaction in October 2017, the legal entities of the Finance Business
were assessed as VIEs and Mr. Yao was considered as the primary beneficiary of the Finance Business
because Mr. Yao held a majority equity stake in the Acquirer Entity, and hence obtained majority voting
rights in the Finance Business through his equity stake, possessed the power to direct the activities of the
Finance Business that would most significantly impact its economic performance, and also exposed to
benefits and losses of the Finance Business. Accordingly, the Finance Business was deconsolidated from the
Group. As a result of the disposal, the Group recognized a gain amounted to RMB87.8 million in the
consolidated statements of changes in equity as the difference between the net carrying amount of the
derecognized assets and liabilities of the Finance Business and the profit sharing right and the other
receivables due from the Acquirer Entity. Although the disposal of the Finance Business is not considered
as a common control transaction because Mr. Yao has a controlling interest in the Acquirer Entity but not
in Group, given he is a principal shareholder of the Group, the Group recorded the gain in equity account
as additional paid-in capital by Mr. Yao. The profit sharing right is treated as contingent consideration
received upon the disposal of the business and is recorded as a long-term asset carried at amortized cost less
impairment.

F-41

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

The Group has also entered into an arrangement to provide certain future services to the Finance
Business in exchange for further profit sharing rights. The future services will be provided on an
undiscounted basis. The Group will record revenue for these services upon meeting all of the revenue
recognition criteria. There was no revenue recognized under this arrangement for the years ended
December 31, 2017 and 2018.

The total profit sharing rights obtained by the Group, entitle the Group to a certain percentage of the
future pre-tax profit of the Finance Business when the Finance Business has a positive pre-tax income on a
cumulative basis. Moreover, the total profit sharing rights do not have an expiration date and the Group
would be able to convert its profit sharing rights with respect to Finance Business into the same percentage
of Finance Business’s equity interests, subject to applicable regulatory approvals.

In accordance with the agreed repayment schedule in the disposal of the Finance Business, the
Acquirer Entity repaid RMB57.0 million consideration along with RMB3.2 million accrued interest to the
Group in 2018. In addition, RMB57.0 million out of the remaining RMB510.9 million balance of profit
sharing right asset and other consideration receivables for disposal of Finance Business as of December 31,
2017 (See Note 16), which will be due in December 2019 was reclassified to “Prepayment and other current
assets” as of December 2018.

10. Accounts receivable, net

Accounts receivable, net, consists of the following:

As of December 31,

2017

RMB

2018

RMB

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allowance for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

730,486
(62,736)

983,063
(65,620)

Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

667,750

917,443

Movement of allowance for doubtful accounts is as follows:

Balance at beginning of year . . . . . . . . . . . . . . . . . . . . . . . . .
Provisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reversals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Write-offs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

For the years ended December 31,

2016

RMB

38,214
14,694
(957)
(232)

2017

RMB

51,719
16,450
(4,896)
(537)

2018

RMB

62,736
8,380
(3,447)
(2,049)

Balance at end of year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

51,719

62,736

65,620

F-42

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

11. Prepayments and other current assets

The following is a summary of prepayments and other current assets:

As of December 31,

2017

RMB

2018

RMB

Prepaid advertising fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

213,230

227,057

Employee advances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

90,167

100,063

Input VAT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

64,755

74,193

Rental and other deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

73,110

100,214

Prepaid rental

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Prepayment for service fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Consideration and other receivables from Finance Business (due from a

related party (Note 9)) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepayment for film investment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

22,795

26,039

19,365

28,052

58,164
37,081
15,468
56,463

82,725
75,029
38,296
68,409

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

657,272

813,403

The prepaid advertising fees represent prepayments to third parties for advertising services, mainly
through television, internet and outdoor media. The advertising expenses are recognized in sales and
marketing expenses subsequently, when the services are received.

Consideration and other receivables from Finance Business represents consideration receivable from
disposal of Finance Business completed in October 2017 and other receivables related to ordinary business
operations. See Note 9 for more details.

12. Property and equipment, net

The following is a summary of property and equipment, net:

Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computers and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and fixtures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Motor vehicles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2017

RMB

1,172,239
466,595
142,827
38,235
20,254
6,356

2018

RMB

1,172,239
571,654
155,801
49,146
21,054
5,383

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,846,506

1,975,277

Less: Accumulated depreciation . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(494,825)

(645,525)

Net book value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,351,681

1,329,752

Depreciation expenses for the years ended December 31, 2016, 2017 and 2018 were RMB175.6 million,

RMB211.2 million and RMB190.6 million, respectively.

F-43

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

13. Intangible assets, net

The following is a summary of intangible assets, net:

As of December 31,

2017

RMB

2018

RMB

Cost

Domain names and trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,643,080

1,643,080

Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

215,065

215,064

Customer relationship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,586

Licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

26,586

12,793

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,884,731

1,897,523

Accumulated amortization
Domain names and trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer relationship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Licenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(432,630)
(119,274)
(23,261)
—

(605,014)
(165,982)
(26,263)
(319)

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(575,165)

(797,578)

Net book value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,309,566

1,099,945

Amortization expenses for the years ended December, 2016, 2017 and 2018 were RMB231.1 million,
RMB224.4 million and RMB222.5 million, respectively. During the corresponding periods, no impairment
was recognized in the consolidated statements of comprehensive income/(loss).

The estimated aggregate amortization expenses for each of the five succeeding fiscal years and

thereafter are as follows:

For the year ended December 31,
2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2022 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Amounts

RMB

220,290
175,631
173,257
173,257
173,257
184,253

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,099,945

F-44

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

14. Goodwill

The changes in the carrying amount of goodwill for the years ended December 31, 2017 and 2018 were

as follows:

Amounts

RMB

Balance as of December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15,903,677

Disposal of subsidiaries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(39,022)

Balance as of December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15,864,655

Addition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

9,565

Balance as of December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15,874,220

The Group completed an acquisition in the year ended December 31, 2018 with total consideration of
RMB9.9 million all to be settled in cash. The allocation of purchase consideration resulted in goodwill of
RMB9.6 million, which is attributable to the synergies expected to arise from the acquisition.

As of December 31, 2018, goodwill mainly consisted of RMB14.5 billion arising from the acquisition
of Ganji in August 2015, and RMB1.2 billion arising from the acquisition of Anjuke in March 2015. See
Note 4 for more details.

In the annual

impairment assessment of goodwill, the Company concluded that there was no

impairment charge for the year ended December 31, 2018.

15. Long-term investments

ASU 2016-01 amended certain aspects of recognition, measurement, presentation and disclosure of
financial instruments. The main provisions require equity investments (except those accounted for under the
equity method of accounting or those that result in consolidation of the investees) to be measured at fair
value with changes in fair value recognized in the consolidated statements of comprehensive income/(loss).
However, the Company may choose to measure equity investments that do not have readily determinable
fair values at cost minus impairment, if any, plus or minus changes resulting from observable price changes
in orderly transactions for the identical or a similar investment of the same issuer. The new guidance will
require modified retrospective application to all outstanding instruments beginning January 1, 2018, with a
cumulative effect adjustment recorded to opening retained earnings as of the beginning of the first period
in which the guidance becomes effective. However, changes to the accounting for equity securities without a
readily determinable fair value will be applied prospectively.

The Company adopted this guidance from January 1, 2018, the adoption of ASU 2016-01 has no effect

on the opening retained earnings, of the Group and its consolidated financial statements.

F-45

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

The following is a summary of long-term investments:

As of December 31,
2018
2017
RMB
RMB

Measurement alternative/cost method investments (Note):

Investment in Guazi(a)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in Tujia(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in investee C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in investee D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in investee E(c)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in investee G(d)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in 58 Home Series A Preference Shares(e) . . . . . . . . . . . . .
Others(h) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . .

Total measurement alternative/cost method investments
Equity method investments:

Investment in investee F(f) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in investee H . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Investment in 58 Home Ordinary Shares(e) . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total equity method investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

555,324
270,510
220,348
130,684
284,524

583,284
283,625
231,442
137,264
298,850
— 300,000
18,525
297,270
2,150,260

65,342
190,297
1,717,029

75,022
—
8,186
8,364
91,572

75,941
29,870
—
16,585
122,396

As of December 31,
2018
2017
RMB
RMB

Fair value method investments:

Investment in 5I5J(g)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total fair value method investments
. . . . . . . . . . . . . . . . . . . . . . . . . .
Total long-term investments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

— 910,650
— 182,600
— 1,093,250
3,365,906

1,808,601

Note: For those investments over which the Group does not have significant influence and without
readily determinable fair value, the Group carried the investment at cost and only adjusted for other
than-temporary declines in fair value and distributions of earnings that exceed the Group’s share of
earnings since its investment prior to January 1, 2018. On January 1, 2018, the Group adopted
ASU 2016-01 and elected to use measurement alternative to measure these investments at cost, less
impairment, and plus or minus subsequent adjustments for observable price changes.

(a) As a result of the disposal of Guazi in 2015, the Group retained certain interests in Guazi by investing
in (i) 38.8 million Guazi Series A Shares and (ii) a RMB324.7 million (US$50.0 million) non-interest
bearing Guazi Convertible Note.

The investment in Guazi Series A Shares was measured at fair value of RMB348.6 million on the date
of disposal and was subsequently accounted for under cost method, and measurement alternative after
the Group adopted ASU 2016-01 since January 1, 2018, as the shares invested by the Group were not
considered as in-substance common stock and the shares did not have readily determinable fair value
or quoted market price.

The investment in Guazi Convertible Note was carried at amortized cost using effective interest rate
method under ASC 310. In March 2016, the Company converted the entire amount of Guazi
Convertible Note into 62.5 million Guazi Series B1 Shares based on a conversion price of US$0.80 per

F-46

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

share. Upon the conversion, the Company recognized a loss of RMB84.2 million which resulted from
different liquidation preferences and participating rights among the sub classes of Guazi Series B
preference shares, although the conversion price was the same as the issuance price paid by other
Series B preference shares investors of Guazi.

The investment in Guazi Series B1 Shares was measured at fair value of RMB239.5 million on the date
of conversion and was subsequently accounted for under cost method, and measurement alternative
after the Group adopted ASU 2016-01 from January 1, 2018, as the shares invested by the Group were
not considered as in-substance common stock and the shares did not have readily determinable fair
value or quoted market price.

For the year ended December 31, 2018, the Group did not identify any observable price change in this
investment, which refer to the price changes in orderly transactions for an identical or similar
investment in the investee.

(b) The investment in Tujia Ordinary Shares and Tujia Series D Preference Shares was measured at fair
value of RMB286.7 million on the date of investment and was subsequently accounted for under cost
method, and measurement alternative after the Group adopted ASU 2016-01 since January 1, 2018
because the shares were not considered as in-substance common stock and the shares did not have
readily determinable fair value or quoted market price. For the details, please refer to Note 7. For the
year ended December 31, 2018, the Group did not identify any observable price change in this
investment, which refer to the price changes in orderly transactions for an identical or similar
investment in the investee.

(c)

(d)

In 2017, the Group acquired shares of investee E for cash consideration of RMB284.5 million
(US$43.5 million). Investee E is mainly engaged in the business of property management. The
investment was accounted for under cost method, and measurement alternative after the Group
adopted ASU 2016-01 since January 1, 2018 as the shares invested by the Group were not considered
as in-substance common stock and the shares did not have readily determinable fair value. For the year
ended December 31, 2018, the Group did not identify any observable price change in this investment,
which refer to the price changes in orderly transactions for an identical or similar investment in the
investee.

In 2018, the Group invested RMB300.0 million in a third-party company or Investee G. The Group’s
shares invested in Investee G were not considered as in-substance common stock, without readily
determinable fair value, the investment was accounted for under measurement alternative according to
ASC 323 and ASU 2016-01. For the year ended December 31, 2018, the Group did not identify any
observable price change in this investment, which refer to the price changes in orderly transactions for
an identical or similar investment in the investee.

(e) As a result of the deconsolidation of 58 Home on November 27, 2015, the Group continues to retain
equity interests in 58 Home through its ownership of certain 58 Home Ordinary Shares and 58 Home
Series A Preference Shares. The Company’s investment in 58 Home Ordinary Shares was accounted for
as equity method investment in accordance with ASC 323. The Company’s investment in 58 Home
Series A Preference Shares was accounted for under cost method, and measurement alternative after
the Group adopted ASU 2016-01 from January 1, 2018 as 58 Home Series A Preference Shares were
not considered as in-substance common stock and the shares did not have readily determinable fair
value or quoted market price. Since January 2018, the carrying amount of the Group’s investment in
58 Home Ordinary Shares has been reduced to zero due to the accumulated losses picked up from
58 Home. The Group has continued to record its share of losses in 58 Home in its consolidated
statements of comprehensive income/(loss) to the extent of and as an adjustment to the adjusted basis

F-47

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

of the investment in 58 Home Series A Preference Shares. For the year ended December 31, 2017 and
2018, the Group recorded investment losses of RMB663.2 million and RMB79.6 million, respectively,
in share of results of equity investees in the consolidated statements of comprehensive income/(loss)
relating to the investments in 58 Home.

(f)

(g)

the Group invested in common shares of

investee F for cash consideration of
In 2017,
RMB99.0 million. Investee F is mainly engaged in consumer finance business. The investment is
accounted for under equity method as the Group can exert significant influence on the investee. For
the year ended December 31, 2017 the Group recorded RMB24.0 million loss while for the year ended
December 31, 2018, the Group recorded RMB0.9 million gain in share of results of equity investees in
the consolidated statements of comprehensive income/(loss).

In 2018, the Group acquired a minority stake of approximately 8.3% in 5I5J Holding Group Co., Ltd.,
or 5I5J, a major secondary and rental brokerage company listed in Shanghai Stock Exchange in
mainland China, for a consideration of approximately RMB1.1 billion in cash. The Group classified
this investment as equity investments with readily determinable fair values under long-term
investments, and reported the investment at fair value using a market approach based on the investee’s
quoted market price. As of December 31, 2018, the fair value of the investment held by the Group was
RMB910.7 million and the Group recognized an unrealized loss in fair value of RMB157.4 million for
the year ended December 31, 2018 in investment income/(loss), net in the Group’s consolidated
statements of comprehensive income/(loss).

(h) As of December 31, 2018, “Others” under measurement alternative mainly included: (i) equity
investments amounting to RMB190.3 million which were accounted for using cost method prior to
January 1, 2018 and were elected to account for using measurement alternative upon the adoption of
ASU 2016-01 on January 1, 2018; (ii) newly acquired shares of other companies for an aggregate cash
consideration of RMB147.3 million which were elected to be accounted for under measurement
alternative because such investments were not considered as in-substance common stock and did not
have readily determinable fair values; or the investments that did not have readily determinable fair
values and over which the Group did not have the ability to exercise significant influences; and (iii) a
measurement alternative investment amounted to RMB40.0 million was impaired during the year
ended December 31, 2018 (Note 2 (m)).

16. Long-term prepayments and other non-current assets

The following is a summary of long-term prepayments and other non-current assets:

As of December 31,

2017

RMB

2018

RMB

Profit sharing right asset and other consideration receivables for disposal of

Finance Business (due from a related party (Note 9))

. . . . . . . . . . . . . . .

510,908

491,656

Long-term prepaid advertising fee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepayment for investments
Rental deposits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepayment for purchase of property and equipment . . . . . . . . . . . . . . . . .
Deferred tax assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

188,205
10,000
27,559
1,553
11,857

Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

5,178

—
75,000
17,537
10,764
42,953

1,568

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

755,260

639,478

F-48

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

17. Short-term loans and long-term loans

In December 2016, the Group obtained a three-year interest bearing bank loan of RMB150.0 million
from Shanghai Pudong Development Bank Co., Ltd. (“Pudong Bank”), which was secured by an office
building of the Company as collateral. Pursuant to the loan repayment schedule, the principal amount
would be paid in four equal installments in 2018 and 2019. As of December 31, 2017, RMB75.0 million,
which was repaid in 2018, was included in the balance of short-term loans in the Group’s consolidated
balance sheets. The remaining RMB75.0 million was included in the balance of long-term loans in the
Group’s consolidated balance sheets. As of December 31, 2018, the RMB75.0 million Pudong Bank loan,
which will be due in 2019, was reclassified to and included in the balance of short-term loans in the Group’s
consolidated balance sheets.

In April 2017,

the Group obtained a two-year interest-bearing US$ denominated loan of
US$107.5 million from China Merchant Bank Co., Ltd., (“CMB Bank”), which will be due in April 2019.
The bank borrowing was secured by a two-year term deposit amounted to RMB792.0 million, which
represents the loan-to-value ratio of no more than 94% and was classified as non-current restricted cash in
the Group’s consolidated balance sheets. The Group would need to provide more term deposits or
equivalent amount of cash to CMB Bank as a security when the loan-to-value ratio exceeds 98% due to
appreciation of U.S. dollar against RMB. As of December 31, 2017, the CMB Bank loan amounted to
RMB702.4 million (US$107.5 million) was included in the balance of long-term loans in the Group’s
consolidated balance sheet. As of December 31, 2018, the outstanding CMB Bank loan amounted to
RMB737.8 million (US$107.5 million) which will be due in April 2019 was included in the balance of
short-term loans in the Group’s consolidated balance sheets.

As of December 31, 2018, there was no long-term bank loans outstanding.

18. Accounts payable

The following is a summary of accounts payable:

Payable for advertisement fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rebate payable to sales agents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Payable related to purchases of property and equipment . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

As of December 31,

2017

RMB

447,116
135,028
9,001
33,155

2018

RMB

701,629
142,663
4,434
38,832

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

624,300

887,558

F-49

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

19. Accrued expenses and other current liabilities

The following is a summary of accrued expenses and other current liabilities:

As of December 31,

2017

RMB

2018

RMB

Acquisition consideration payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

102,603

105,620

Accrued office expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

192,149

207,146

Deposits from sales agents and others . . . . . . . . . . . . . . . . . . . . . . . . . . . .

110,783

202,265

Accrued professional fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Accrued telecom and bandwidth fees . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payable to employees related to share-based awards . . . . . . . . . . . . . . . . . .

65,331

59,292

58,664

78,315

40,078

43,558

Other payable to platform users and business users
. . . . . . . . . . . . . . . . . .
Cash received on behalf of a related party . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

55,749

43,413
— 82,358
75,615

44,563

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

689,134

878,368

Acquisition consideration payable consists of consideration payable related to acquisitions of Ganji

and other acquisitions. Please refer to Note 4 for details.

Cash received on behalf of a related party was settled in March 2019.

20. Fair value measurements

Measured on recurring basis

The Group measured its financial assets including cash equivalents, term deposits and short-term
investments at fair value on a recurring basis as of December 31, 2017 and 2018. The following table sets
forth the financial instruments, measured at fair value at recurring basis, by level within the fair value
hierarchy:

Financial instruments

Fair value hierarchy

As of December 31,

2017

RMB

2018

RMB

Cash equivalents . . . . . . . . . . . . . . . Significant other observable inputs (Level 2)

56,137 1,069,646

Short-term investments:
– Variable-rate financial instruments . . Significant other observable inputs (Level 2) 3,437,707 4,587,610

Long-term investments:
– Equity investments with readily

determinable fair value . . . . . . . . .

Quoted prices in active markets for identical
assets (Level 1)

— 910,650

– Non-marketable equity securities
held by an investment company
within the Group . . . . . . . . . . . . . Significant unobservable inputs (Level 3)

— 182,600

F-50

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Cash equivalents

The Group measures cash equivalents at fair value based on the pervasive interest rates in the market,
which are also the interest rates as stated in the contracts with the banks. The Group classifies the valuation
techniques that use the pervasive interest rates input as Level 2 of fair value measurements. Generally, there
are no quoted prices in active markets for identical time deposits at the reporting date. In order to
determine the fair value, the Group must use the discounted cash flow method and observable inputs other
than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar
assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by
observable market data for substantially the full term of the assets or liabilities.

Short-term investments: Variable-rate financial instruments

The Group measures variable-rate financial instruments at fair value. As the variable-rate financial
instruments represent investments in wealth management products with variable interest rates or principal
non-guaranteed which were purchased from commercial banks and other financial institutions. To estimate
the fair value of investments in variable-rate financial instruments, the Group refers to the quoted rate of
return provided by banks at the end of each period using the discounted cash flow method. The Group
classifies the valuation techniques as Level 2 of fair value measurement.

Long-term investments

Effective as of January 1, 2018, all equity investments in unconsolidated entities (other than those
accounted for using the equity method of accounting) will generally be measured at fair value through
earnings. There will no longer be an available-for-sale classification (changes in fair value previously
reported in other comprehensive income) for equity securities.

Equity investments with readily determinable fair values are valued using the market approach based
on the quoted prices in active markets at the reporting date. The Group classifies the valuation techniques
that use these inputs as Level 1 of fair value measurements. The change in fair value of this type of
investment for the year ended December 31, 2018 was RMB157.4 million, which was recorded in
“investment income/(loss), net” in the Group’s consolidated statement of comprehensive income/(loss).

The Group estimated the fair value of non-marketable equity investments held by an investment
company within the Group with the assistance from an independent valuation firm. Based on the
Company’s best estimate, the Company uses market approach which is determined by using information
including but not limited to the pricing of recent rounds of financing, liquidity factors and selection of the
comparable companies. The Group classified the valuation techniques that use these significant
unobservable inputs as Level 3 of fair value measurements. Gains from the fair value change for these
investments for the year ended December 31, 2018 was RMB18.1 million, which was recorded in
“investment income/(loss), net” in the Group’s consolidated statement of comprehensive income/(loss).

The following are other financial instruments not measured at fair value in the consolidated balance

sheets but for which the fair value is estimated for disclosure purposes.

Short-term receivables and payables

Accounts receivable and other current assets are financial assets with carrying values that approximate
fair value due to their short-term nature. Accounts payable and other current liabilities are financial
liabilities with carrying values that approximate fair value due to their short-term nature.

F-51

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Non-current assets and non-current liabilities

Non-current assets of receivables for rental deposits is a financial asset with carrying value that
approximate fair value due to the impact of discounting is immaterial. Other liabilities, non-current portion
is a financial liability with carrying value that approximate fair value due to the impact of discounting is
immaterial.

Measured on non-recurring basis

The Group’s financial assets that are measured at fair value on a nonrecurring basis include equity
long-term

investments under measurement alternative when observable price changes are identified,
investments, intangible assets and goodwill when they were determined to be impaired.

Intangible assets and goodwill

The inputs used to measure the estimated fair value of goodwill are classified as Level 3 fair value
measurement due to the significance of unobservable inputs used such as historical financial information
and assumptions about future growth rates and discount rates, which require significant judgment and
company-specific information.

21. Income taxes

The Company is registered in the Cayman Islands. The Company generated substantially all of its

income/(loss) from its PRC operations for the years ended December 31, 2016, 2017 and 2018.

Cayman Islands

Under the current laws of the Cayman Islands, the Company is not subject to tax on income or capital
gain. Additionally, upon payments of dividends to the shareholders, no Cayman Islands withholding tax
will be imposed.

British Virgin Islands (“BVI”)

The Group is exempted from income tax in the BVI on its foreign-derived income. There are no

withholding taxes in the BVI.

Hong Kong

Entities incorporated in Hong Kong are subject to Hong Kong profit tax at a rate of 16.5% since
January 1, 2010. The operations in Hong Kong have incurred net accumulated operating losses for income
tax purposes.

PRC

On March 16, 2007, the National People’s Congress of PRC enacted an Enterprise Income Tax Law
(“EIT Law”), under which FIEs and domestic companies would be subject to EIT at a uniform rate of 25%.
The EIT law became effective on January 1, 2008.

The Enterprise Income Tax Law and its implementation rules permit certain “high and new technology
enterprises strongly supported by the state” that hold independent ownership of core intellectual property
and simultaneously meet a list of other criteria,
financial or non-financial, as stipulated in the
implementation rules and other regulations, to enjoy a reduced 15% enterprise income tax rate subject to
certain new qualification criteria. The State Administration of Taxation, the Ministry of Science and
Technology and the Ministry of Finance jointly issued the Administrative Rules for the Certification of
High and New Technology Enterprises delineating the specific criteria and procedures for the “high and
new technology enterprises” certification in April 2008. Enterprises recognized as “high and new technology

F-52

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

enterprises” (“HNTE”) will enjoy a reduced 15% enterprise income tax rate after they go through tax
reduction application formalities with relevant tax authorities. Beijing 58, Beijing 58 Auto, Wanglin,
Shanghai Ruiting, 58 Technology, and 58 Co., Ltd. have all obtained the “high and new technology
enterprise” certificate and maintained the “high and new technology enterprise” status and will be eligible
for a preferential tax rate of 15% when they have taxable income under the Enterprise Income Tax Law, as
long as they maintain the “high and new technology enterprise” status.

In addition, qualified software enterprises are exempt from the enterprise income tax for two years
beginning from their first profitable year and are entitled to a 50% tax rate reduction for the subsequent
three years. The software enterprise qualification is subject to an annual assessment. Wanglin obtained its
software enterprise qualification in 2014 and is entitled to a two-year exemption from 2014 to 2015 and
enjoys a 12.5% preferential tax rate from 2016 to 2018 as long as it is able to pass the annual assessment for
software enterprise qualification for each of the respective years. 58 Technology qualified as a software
enterprise in 2016 and was granted a two-year exemption from 2015 to 2016 and enjoyed a 12.5%
preferential tax rate from 2017 to 2019 for so long as it maintains this qualification.

According to a policy promulgated by the State Tax Bureau of the PRC and effective from 2008
onwards, enterprises engaging in research and development activities are entitled to claim 150% of the
research and development expenses so incurred in a year as tax deductible expenses in determining its tax
assessable profits for that year (“Super Deduction”). From January 1, 2018 to December 31, 2020, all
Chinese resident enterprises will enjoy the Super Deduction of 175% in accordance with the updated policy
promulgated by the Stated Tax Bureau of the PRC. Wanglin, Beijing 58, 58 Technology and Shanghai
Ruiting claimed such Super Deduction in ascertaining its tax assessable profits for the years ended
December 31, 2016, 2017 and 2018, respectively.

Pursuant to the “Circular on Enterprise Income Tax Policy concerning Deductions for Equipment and
Appliances” (Cai Shui [2018] 54) issued by the State Administration of Taxation, during the period from
January 1, 2018 to December 31, 2020, the cost of newly purchased equipment with the original cost less
than RMB5 million can be fully deducted against taxable profit in the next month after the asset is put into
use, instead of being depreciated annually for tax filing (the “Fixed Assets One-time Expense”).

The EIT Law also provides that an enterprise established under the laws of a foreign country or region
but whose “de facto management body” is located in the PRC be treated as a resident enterprise for PRC
tax purposes and consequently be subject to the PRC income tax at the rate of 25% for its global income.
The Implementing Rules of the EIT Law merely define the location of the “de facto management body” as
“the place where the exercising, in substance, of the overall management and control of the production and
business operation, personnel, accounting, properties, etc., of a non-PRC company is located.” Based on a
review of surrounding facts and circumstances, the Company does not believe that it is likely that its
operations outside of the PRC should be considered a resident enterprise for PRC tax purposes.

The EIT Law also imposes a withholding income tax of 10% on dividends distributed by an FIE to its
immediate holding company outside of China, if such immediate holding company is considered as a
non-resident enterprise without any establishment or place within China or if the received dividends have
no connection with the establishment or place of such immediate holding company within China, unless
such immediate holding company’s jurisdiction of incorporation has a tax treaty with China that provides
for a different withholding arrangement. The Cayman Islands, where the Company was incorporated, does
not have such tax treaty with China. According to the arrangement between Mainland China and
Hong Kong Special Administrative Region on the Avoidance of Double Taxation and Prevention of
Fiscal Evasion in August 2006, dividends paid by an FIE in China to its immediate holding company in
Hong Kong will be subject to withholding tax at a rate of no more than 5% (if the foreign investor owns
directly at least 25% of the shares of the FIE). The Group’s subsidiaries and VIEs had neither declared any
dividend to their respective parent companies nor planned to declare or pay any dividends to the parent
companies out of the accumulated undistributed earnings as of December 31, 2018 in the foreseeable

F-53

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

future, and accordingly no withholding tax was accrued. As of December 31, 2018, the total amount of
undistributed profits from the PRC subsidiaries and VIEs for which no withholding tax had been accrued
was RMB5.0 billion, and the unrecognized tax liabilities were RMB502.0 million.

The provisions for income tax expenses are summarized as follows:

For the Year ended December 31,

2016

RMB

2017

RMB

2018

RMB

Current tax expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(5,378)

(212,528)

(370,149)

Deferred tax benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax benefit/(expenses) . . . . . . . . . . . . . . . . . . . . . . .

56,358

50,980

65,839

70,444

(146,689)

(299,705)

The following table sets forth reconciliation between the statutory EIT rate and the Group’s effective

tax rate:

For the Year ended December 31,

2016

2017

2018

Statutory income tax rates: . . . . . . . . . . . . . . . . . . . . . . . . .
Change in valuation allowance . . . . . . . . . . . . . . . . . . . . .
Permanent book-tax differences(a)
. . . . . . . . . . . . . . . . . .
Effect of preferential tax treatment and tax holiday . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

25.0%
(7.3)%
(42.9)%
24.5%
6.9%

25.0%
(7.5)%
9.4%
(13.7)%
(3.6)%

Effective tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6.2%

9.6%

25.0%
10.1%
(7.6)%
(13.6)%
(1.6)%

12.3%

(a) The permanent differences mainly consisted of additional deduction for research and development

expenditures and other non-deductible expenses.

The per share effect of the tax holidays enjoyed by Wangling and 58 Technology are as follows:

Net earnings/(loss) per ordinary share attributable to ordinary
shareholders effect – basic . . . . . . . . . . . . . . . . . . . . . . . .
Net earnings/(loss) per ordinary share attributable to ordinary
shareholders effect – diluted . . . . . . . . . . . . . . . . . . . . . .

For the Year ended December 31,

2016

RMB

0.70

0.70

2017

RMB

0.45

0.45

2018

RMB

1.01

0.99

F-54

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

The following table sets forth the significant components of the aggregate deferred tax assets and

liabilities:

As of December 31,

2017

RMB

2018

RMB

Deferred tax assets

Provision for doubtful receivables . . . . . . . . . . . . . . . . . . . . . . . . . . .

10,997

11,622

Net operating loss carry forwards . . . . . . . . . . . . . . . . . . . . . . . . . . .

130,212

290,164

Advertising expenses in excess of deduction limit . . . . . . . . . . . . . . . .

214,238

306,510

Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

23,603

Total deferred tax assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

355,447

631,899

Less: Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(343,590)

(588,946)

Total deferred tax assets, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11,857

42,953

Deferred tax liabilities

Acquired intangible assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Fixed Assets One-time Expense . . . . . . . . . . . . . . . . . . . . . . . . . . . .

319,219
—

268,171
14,941

Total deferred tax liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

319,219

283,112

Deferred tax assets of RMB11.9 million and RMB43.0 million were included in the long-term
prepayments and other non-current assets of the Group’s consolidated balance sheets as of December 31,
2017 and 2018.

Deferred tax liabilities of RMB319.2 million and RMB268.2 million as of December 31, 2017 and
2018 were mainly related to the intangible assets acquired during business acquisitions of Anjuke and Ganji
in 2015 as set out in Note 4. Deferred tax liabilities of RMB14.9 million as of December 31, 2018 were
related to the Fixed Assets One-time Expense.

As of December 31, 2018, the Group had net operating loss carry forwards of approximately
RMB1.6 billion, which will expire during the period between January 1, 2020 and December 31, 2028.
There is no expiration for the advertising expenses that were in excess of annual deduction limit and carried
forward.

A valuation allowance is provided against deferred tax assets when the Group determines that it is
more likely than not that some portion of or all of the deferred tax assets will not be utilized in the future.
In making such determination, the Group evaluates a variety of factors including the Group’s operating
history, accumulated deficit, existence of taxable temporary differences and reversal periods.

The Group has recoverable accumulated operating losses for income tax purposes since its inception.
The Group believes that it is more likely than not that most of these recoverable operating losses and other
deferred tax assets will not be utilized in the future except for RMB43.0 million deferred tax assets
recognized as of December 31, 2018. Therefore, the Group had valuation allowances of RMB458.4 million,
RMB343.6 million and RMB588.9 million for the deferred tax assets as of December 31, 2016, 2017 and
2018, respectively.

F-55

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Movement of valuation allowance

For the years ended December 31,

2016

RMB

2017

RMB

2018

RMB

Balance at beginning of the period . . . . . . . . . . . . . . . . . . . . .

555,965

458,433

343,590

Provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

129,575

81,904

308,811

Current period reversal

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(227,107)

(196,747)

(63,455)

Balance at the end of the period . . . . . . . . . . . . . . . . . . . . . . .

458,433

343,590

588,946

The provision of valuation allowance as of December 31, 2018 is mainly caused by the operating loss

of Beijing Zhuanzhuan and Tianjin Zhuanzhuan.

The current period reversal of valuation allowance is primarily attributed to the utilization of net
operating losses and deductible advertising expenses carried forward from prior years of certain entities
that started to make profits in the year ended December 31, 2018.

As of December 31, 2018, the tax years ended December 31, 2014 through 2018 of the Company’s

PRC subsidiaries and the variable interest entities are subjected to examination by the PRC tax authorities.

22. Ordinary shares

The Company was incorporated in the Cayman Islands in May 2011.

On August 30, 2013, the Group’s Board of Directors approved that the Group redesigned the share
capital and adopted a dual class ordinary share structure immediately upon the completion of the initial
public offering (“IPO”). Upon completion of the Group’s IPO on November 5, 2013, the Company’s shares
were divided into Class A ordinary shares and Class B ordinary shares, at par value of US$0.00001.
Holders of Class A ordinary shares and Class B ordinary shares have the same rights except for voting and
conversion rights. Holders of Class A ordinary shares are entitled to one vote per share, while holders of
Class B ordinary shares are entitled to ten votes per share, voting together as one class on all matters subject
to a shareholders’ vote.

On August 6, 2015, the Company committed cash of RMB2.5 billion (US$406.7 million) and
46.5 million newly issued ordinary shares of the Company, to several private equity funds of which
46.5 million ordinary shares and RMB1.7 billion (US$272.4 million) cash were contributed to the funds in
August 2015. These funds acquired the remaining equity interests in Ganji with Tencent (See Note 4(b)(ii)).

On December 11, 2015, the Company issued 4.3 million Class A ordinary shares to Tencent to early
repay RMB806.0 million (US$125.0 million) principal amount and settle the accrued interest payable of
RMB47.0 million (US$7.3 million) of the Original Convertible Note.

As of December 31, 2016, 4,800,000,000 Class A ordinary shares and 200,000,000 Class B ordinary
shares were authorized, 289,670,997 ordinary shares were issued and outstanding, of which 240,930,737
were Class A ordinary shares and 48,740,260 were Class B ordinary shares.

F-56

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

As of December 31, 2017, 4,800,000,000 Class A ordinary shares and 200,000,000 Class B ordinary
shares were authorized, 293,965,131 ordinary shares were issued and outstanding, of which 245,924,871
were Class A ordinary shares and 48,040,260 were Class B ordinary shares.

As of December 31, 2018, 4,800,000,000 Class A ordinary shares and 200,000,000 Class B ordinary
shares were authorized, 296,444,579 ordinary shares were issued and outstanding, of which 250,858,415
were Class A ordinary shares and 45,586,164 were Class B ordinary shares.

23. Share-based compensation

58.com Share-based Awards

In March 2010, the Group authorized an employment-related stock incentive plan (the “2010 Plan”).
The 2010 Plan will terminate automatically 10 years after its adoption, unless terminated earlier at the
Group’s shareholders’ approval. According to the resolutions of the Board of Directors of the Group in
April, November 2011 and January 2013, the number of ordinary shares available for issuance under the
2010 Plan was increased to 20,173,225. The majority of options granted under 2010 plan were to be vested
over three or four years, one fourth (1/4) of which shall vest and become exercisable upon the first
anniversary of the date of grant and the remaining shall vest monthly thereafter in 24 or 36 equal monthly
installments.

The Group adopted a share incentive plan (the “2013 Plan”) on September 26, 2013. The 2013 Plan
will terminate automatically 10 years after its adoption, unless terminated earlier at the Group’s
shareholders’ approval. The maximum aggregate number of shares which may be issued pursuant to all
awards under the 2013 Plan is 2,800,000 shares as of the date of its adoption. The number of shares
reserved for future issuances under the 2013 Plan will be increased by a number equal to 1.5% of the total
number of outstanding shares on the last day of the immediately preceding calendar year, on the first day of
each calendar year during the term of the 2013 Plan beginning in 2015, or such lesser number of ordinary
shares as determined by the Board of Directors. According to the resolutions of the Board of Directors of
the Group in 2015 through 2018, the number of ordinary shares available for issuance under the 2013 Plan
was increased to 26,686,700. The options and RSUs granted under the 2013 Plan were generally to be
vested over three to five years, the majority of which shall have one fourth (1/4) vested and exercisable upon
the first anniversary of the date of grant and the remaining shall vest every six months thereafter in equal
installments, or subject to vesting in four equal installments over a period of four years.

As of December 31, 2018, the Group has reserved approximately 7,320,000 ordinary shares available to

be granted as share-based awards.

F-57

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

A summary of the Group’s share option activities under the 2010 and 2013 Plan for the years ended

December 31, 2016, 2017 and 2018 is presented below:

Outstanding as of December 31, 2015 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited and expired . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding as of December 31, 2016 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited and expired . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding as of December 31, 2017 . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited and expired . . . . . . . . . . . . . . . . . . . . . . . . . . .
Exercised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Outstanding as of December 31, 2018 . . . . . . . . . . . . . . . .
Exercisable as of December 31, 2018 . . . . . . . . . . . . . . . . .
Fully vested and expected to vest as of December 31, 2018 .

Weighted
Average
Exercise
Price
US$
8.05

Weighted
Average
Remaining
Contractual
Life
In years
7.43

Aggregate
Intrinsic
Value
US$
175,250

17.08
3.38
7.78

15.36
6.29
8.74
0.01
7.03
5.28
9.24
7.03

6.39

5.31

4.42
3.96

19,356
43,531

45,141
79,662

12,293
45,620
42,597

Number of
Options

7,028,710
—
(646,030)
(934,880)
5,447,800
—
(99,344)
(2,403,566)
2,944,890
17,328
(31,044)
(395,590)
2,535,584
2,108,756
11,685,222

The weighted average grant date fair value of options granted for the year ended December 31, 2018

was US$37.86 per share. There were no options granted in 2016 and 2017.

The following table sets forth the summary of RSUs activities for the years ended December 31, 2016,

2017 and 2018:

Unvested as of December 31, 2015 . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested as of December 31, 2016 . . . . . . . . . . . . . . . . . . . . . . . . .
Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested as of December 31, 2017 . . . . . . . . . . . . . . . . . . . . . . . . .

Granted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unvested as of December 31, 2018 . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted
Average
Remaining
Contractual
Life
In years
9.51

Weighted
Average
Grant Date
Fair Value
US$

24.63

9.09

8.85

8.60

23.53

33.15

Number of
RSUs

5,773,488
3,597,722
(1,077,996)
(1,243,076)
7,050,138
4,381,182
(2,104,716)
(1,890,568)
7,436,036

3,166,236
(813,520)
(2,083,858)
7,704,894

Fully vested and expected to vest as of December 31, 2018 . . . . . . . .

17,885,512

F-58

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

As of December 31, 2018, there were a total of RMB1.28 billion unrecognized compensation expenses,
adjusted for estimated forfeitures, related to non-vested share-based compensation arrangement under the
2010 and 2013 Plan. The expense is expected to be recognized over a weighted average period of 3.05 years.
Total unrecognized compensation expenses may be adjusted for future changes in estimated forfeitures.

Zhuan Zhuan Share-based Awards

In September 2017, Zhuan Zhuan Holding, a subsidiary of the Group, adopted a share incentive plan,
or the Zhuan Zhuan 2017 Plan. The Zhuan Zhuan 2017 Plan permits the awards of options, restricted
share units and restricted shares. Awards of share rights may be granted under Zhuan Zhuan 2017 Plan to
employees and management of Zhuan Zhuan Holding and of any present or future parents or subsidiaries
or VIEs of Zhuan Zhuan Holding. The maximum term of any share right granted under the plan is
ten years from the grant date. The Zhuan Zhuan 2017 Plan will expire on September 30, 2027.

Share Option awards of Zhuan Zhuan

As of December 31, 2018, Zhuan Zhuan Holding had granted options for the purchase of certain
ordinary shares to its employees and management. The options granted to the employees were to be vested
over four years, one fourth (1/4) of which shall vest upon the first anniversary of the commencement date
and the remaining shall vest every six months thereafter in equal installments. The options granted to
management were to be vested over six years, 12.5% of which shall vest upon the second anniversary of the
commencement date, 25% each shall vest on the third, fourth and fifth anniversary, respectively and the
remaining 12.5% shall vest on the sixth anniversary.

For the options awarded to the employees, the vested options will not be exercisable prior to Zhuan
Zhuan Holding’s completion of a qualified IPO, therefore the completion of a qualified IPO is considered
to be a performance condition and no compensation expense should be recognized until it becomes
probable that the performance condition can be achieved. The options granted to management are
exercisable once vested. As a result, the Group had only recognized the compensation expense for the
options granted to the management
for the years ended December 31, 2018 and recognized no
compensation expenses for the options granted to employees.

Restricted Share Units (“RSUs”) awards of Zhuan Zhuan

As of December 31, 2018, Zhuan Zhuan Holding had granted certain RSUs to the employees, for
which one fourth (1/4) will become vested upon the first anniversary of the commencement date, and the
remaining shall vest every six months thereafter in equal installments. The granted RSUs cannot be settled
prior to Zhuan Zhuan Holding’s completion of a qualified IPO. The employees can keep holding the vested
RSUs until Zhuan Zhuan Holding completes a qualified IPO or request Zhuan Zhuan Holding to redeem
the vested RSUs upon the termination of their employment before they are able to be settled.

Therefore, the award is akin to a tandem award with two components: (i) a cash settled feature at the
redemption value; (ii) an equity settled feature as a call option on the vested RSUs. The Group recognized
component (i) of this award over the requisite service period as a liability and did not recognize the
compensation for component (ii) considering it is subject to the performance condition.

Restricted Share (“RS”) Awards of Zhuan Zhuan

As of December 31, 2018, Zhuan Zhuan Holding had granted certain restricted shares to management
of Zhuan Zhuan Holding. The granted restricted shares are to be vested and settled over four years in equal
installments. The management has the right to request Zhuan Zhuan Holding to redeem the vested RSs or
to keep holding these vested RSs upon the termination of the employment, therefore this award is akin to a

F-59

58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

tandem award with two components: (i) a cash settled feature at the redemption value; (ii) an equity settled
feature as a call option on the vested RSs. The Group recognized component (i) of this award over the
requisite service period as liabilities and component (ii) as equities.

For the year ended December 31, 2017 and 2018, the Group recognized RMB15.7 million and
RMB32.0 million share-based compensation expenses for Zhuan Zhuan 2017 Plan. As of December 31,
2018, there were a total of RMB207.9 million unrecognized compensation expenses, adjusted for estimated
forfeitures, related to non-vested share-based compensation arrangement and arrangements that are subject
to performance condition. The expense is expected to be recognized over a weighted average period of
2.86 years. Total unrecognized compensation expenses may be adjusted for future changes in estimated
forfeitures and probability of achieving the performance condition.

The Group recognized share-based compensation expenses under 58.com Share-based Awards, and
Zhuan Zhuan Holding Share-based awards in total of RMB266.6 million, RMB350.6 million and
RMB462.9 million for the years ended December 31, 2016, 2017 and 2018, respectively.

24. Earnings/(loss) per share

The following table sets forth the computation of basic and diluted net earnings/(loss) per share for the

periods indicated:

Numerator:
Net income/(loss) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Add: Net loss/(income) attributable to noncontrolling interests . . .
Less: Deemed dividend to mezzanine classified noncontrolling

As of December 31,

2016

RMB

2017

RMB

2018

RMB

(772,963)
4,916

1,389,242
(4,667)

2,129,058
139

interests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(15,717)

(99,507)

(132,202)

Numerator for basic and diluted net earnings/(loss) per share . . . . . .

(783,764)

1,285,068

1,996,995

Denominator:
Weighted average number of ordinary shares used in computing net

earnings/(loss) per share – basic . . . . . . . . . . . . . . . . . . . . . . . 286,975,068 291,475,725 294,902,518

Weighted average number of ordinary shares used in computing net

earnings/(loss) per share – diluted . . . . . . . . . . . . . . . . . . . . . . 286,975,068 295,304,995 299,711,258

Net earnings/(loss) per ordinary share attributable to ordinary

shareholders – basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2.73)

Net earnings/(loss) per ordinary share attributable to ordinary

shareholders – diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(2.73)

Net earnings/(loss) per ADS attributable to ordinary shareholders –
basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(5.46)

Net earnings/(loss) per ADS attributable to ordinary

shareholders – diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(5.46)

4.41

4.35

8.82

8.70

6.77

6.66

13.54

13.33

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58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

Basic net earnings/(loss) per share is computed using the weighted average number of the ordinary
shares outstanding during the period. Diluted net earnings/(loss) per share is computed using the weighted
average number of ordinary shares and dilutive ordinary share equivalents outstanding during the period.
Class A and Class B ordinary shares are considered the same for the purposes of EPS calculation as they
have identical earnings rights and preferences. For the years ended December 31, 2016, options to purchase
ordinary shares that were anti-dilutive and excluded from the calculation of diluted net loss per share
totaled 5,517,699 on a weighted average basis. For the year ended December 31, 2017 and 2018, options to
purchase ordinary shares included in the calculation of diluted net income per share totaled 3,829,270 and
4,808,740. For the year ended December 31, 2017 and 2018, the impact of share options granted under
Zhuan Zhuan 2017 Plan was not dilutive, as Zhuan Zhuan has been in loss position.

25. Commitments and contingencies

(a) Commitments

The Group leases its facilities and offices under non-cancelable operating lease agreements. The rental
expenses were RMB222.2 million, RMB175.0 million and RMB210.7 million during the years ended
December 31, 2016, 2017, and 2018, respectively, and were charged to the consolidated statement of
comprehensive income/(loss) when incurred.

Certain of

these arrangements have renewal or expansion options and adjustments for market
provisions, such as free or escalating base monthly rental payments. The Group recognizes rental expense
under such arrangements on the straight-line basis over the initial term of the lease. The difference between
the straight-line expense and the cash paid for rent was recorded as prepaid rent.

The Group used third party services for server custody and bandwidth. The contracts are typically
12 months in duration. The Group typically contracts these services according to the traffic level of its
online marketplace and the respective server storage and bandwidth required to support the traffic.

The Group engaged third parties for promoting its brand image through various advertising channels,
including advertising on internet search engines, platforms and other traditional off-line media. The amount
of advertising commitments relates to the committed advertising services that have not been delivered and
paid.

As of December 31, 2018, future minimum commitments under non-cancelable agreements were as

follows:

2019

RMB

2020

RMB

2021

2022

2023

Thereafter

RMB

RMB

RMB

RMB

Total

RMB

Facilities and offices rental commitments. .

187,581 103,807 66,499 15,243 15,580 49,562

438,272

Server custody and bandwidth fee

commitments . . . . . . . . . . . . . . . . . . .

37,827

Advertising commitments . . . . . . . . . . . .
Bank loans and accrued interest payable . .

54,681
820,750

—

—
—

—

—
—

—

—
—

—

—
—

—

37,827

—
54,681
— 820,750

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . 1,100,839 103,807 66,499 15,243 15,580 49,562 1,351,530

Other than those shown above, the Group did not have any significant capital or other commitments,

long-term obligations, or guarantees as of December 31, 2018.

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58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

(b) Contingencies

From time to time, the Group is involved in claims and legal proceedings that arise in the ordinary
course of business. Based on currently available information, management does not believe that the ultimate
outcome of the unresolved matters, individually and in the aggregate, are likely to have a material adverse
effect on the Group’s financial position, results of operations or cash flows. However, litigations are subject
to inherent uncertainties and the Group’s view of these matters may change in the future. When an
unfavorable outcome to occur, there exists the possibility of a material adverse impact on the Group’s
financial position and results of operations for the periods in which the unfavorable outcome occurs, and
potentially in future periods.

26. Related party transactions

Related party transactions primarily related to the transactions with the Finance Business and Tencent,
the natures and amounts of which have been disclosed in Note 9 and Note 2(s), respectively. Other related
party transactions, which were primarily with the Group’s investees, were insignificant for all periods
presented.

As of December 31, 2017 and 2018, amounts due from/to related parties are summarized as below:

As of December 31,

2017

RMB

2018

RMB

Amounts due from related parties, current

Tencent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Finance Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

152,706
58,164
8,769

167,963
82,725
7,866

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

219,639

258,554

Amounts due from related parties, non-current

Finance Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

510,908

491,656

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

510,908

491,656

Amounts due to related parties, current

Tencent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

38,264
12,320

50,584

45,854
10,758

56,612

As of December 31, 2017 and 2018, the balances due from Tencent primarily included accounts
receivables from Tenpay, a third party payment platform, and prepaid advertising expenses. As of
December 31, 2017 and 2018, the balances due to Tencent mainly related to payables for SMS cost and
advertisement fees.

As of December 31, 2017 and 2018, the balances due from the Finance Business has been disclosed in

Note 9 and Note 11.

27. Subsequent events

In January 2019 and April 2019, the Company fully repaid the RMB75.0 million loan from Pudong
Bank and the RMB737.8 million (US$107.5 million) loan from CMB Bank, respectively, which were
outstanding and recorded in short-term loans in the Group’s consolidated balance sheets as of
December 31, 2018.

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58.com Inc.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share, per share and per ADS data, unless otherwise noted)

On February 28, 2019, the Company entered into a definitive agreement to sell certain percentage of its
equity stake in Che Hao Duo to a third-party investor for a total purchase price of US$713.6 million. The
completion of the transaction is subject to certain closing conditions. Following the closing of the
transaction, the Company will continue to hold approximately 8% equity interests in Che Hao Duo. As of
the date of the report, the transaction has not been fully closed yet. The Group has received US$90 million
as part of the cash consideration.

28. Restricted net assets

PRC laws and regulations permit payments of dividends by the Company’s subsidiaries, the VIEs and
VIEs’ subsidiaries incorporated in the PRC only out of their retained earnings, if any, as determined in
accordance with PRC accounting standards and regulations. In addition, the Company’s subsidiaries, the
VIEs and VIEs’ subsidiaries incorporated in the PRC are required to annually appropriate 10% of their net
after-tax income to the statutory general reserve fund prior to payment of any dividends, unless such
reserve funds have reached 50% of their respective registered capital. As a result of these and other
restrictions under PRC laws and regulations, the Company’s subsidiaries, the VIEs and VIEs’ subsidiaries
incorporated in the PRC are restricted in their ability to transfer a portion of their net assets to the
Company either in the form of dividends, loans or advances, which restricted portion amounted to
RMB1.8 billion and RMB2.1 billion as of December 31, 2017 and 2018, respectively. Even though the
Company currently does not require any such dividends, loans or advances from the PRC entities for
working capital and other funding purposes, the Company may in the future require additional cash
resources from them due to changes in business conditions, to fund future acquisitions and development, or
merely to declare and pay dividends or distributions to its shareholders. Except for the above, there is no
other restriction on the use of proceeds generated by the Company’s subsidiaries, the VIEs and VIEs’
subsidiaries to satisfy any obligations of the Company. The Group performed a test on the restricted net
assets of its consolidated subsidiaries, the VIEs and VIEs’ subsidiaries (the “restricted net assets”) in
accordance with Securities and Exchange Commission Regulation S-X Rule 4-08 (e) (3), “General Notes to
Financial Statements” and concluded that the restricted net assets did not exceed 25% of the consolidated
net assets of the Group as of December 31, 2018.

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