Atlanta-based Aaron's Company, Inc., founded in 1955, is a provider of retail purchase and lease-to-own solutions for home products. Its operations are divided into two segments - Aaron's Business and BrandsMart - and encompass direct-to-consumer sales and lease ownership of furniture, appliances, electronics, computers, and more. These services are delivered via a network of company-operated and franchised stores across the United States and Canada, as well as through the company's e-commerce platforms, including aarons.com and brandsmartusa.com. The company also manufactures and supplies upholstered furniture. Previously known as Aaron's SpinCo, Inc., The Aaron's Company, Inc. is a leading player in the retail purchase and lease-to-own industry.