Adveritas Limited, an Australian-based company, is making a name for itself in the world of digital advertising. The company offers solutions designed to measure funnel effectiveness, verify data, and prevent fraud for clients in Australia and beyond. Its product line includes TrafficGuard, a software-as-a-service solution that detects and mitigates digital ad fraud before it can do harm; and nxus, a platform that uses real-time tracking, analytics, and reporting to analyze online advertising campaigns. Adveritas Limited was originally founded as Tech Mpire Limited in 2012, but changed its name in December 2018.